Julius Erving, Crown Royal Launch “Reign On” Campaign

Dr. J is “Reigning On” with Crown Royal. The original Godfather of Dunk, Dr. J, recently launched his new “Reign On” campaign at Black Finn in Houston on All-Star Saturday. Joined by E! News entertainment host Terrence J and hip-hop producer 9th Wonder, Dr. J gave a sneak peek at the new commercials, complete with special behind-the-scenes videos and explanations about what it means to them to “Reign On.” Check out pics from the VIP dinner and the Dr. J’s “Reign On” spot above.