More Than Half of Respondents Have Had Both Their Online and/or
Physical Security Compromised

January 27, 2014 09:00 AM Eastern Standard Time

SANTA CLARA, Calif.--(BUSINESS WIRE)--As tomorrow marks the sixth annual Data Privacy Day, ADT (NYSE:ADT) and McAfeereleased the results of a survey that takes a look at the important
parallels between personal and online security. When asked, 39% of
respondents said they use technological devices to control their home
security systems and 34% use smartphones to do so. Alongside our
appetite for such advanced technologies, so grows our need for
protection of the digital devices that control them. Data from this
survey suggests that our digital and physical lives are now fully
intersected.

As technological advances enable us to control products in the home from
within or from afar, we will need to ensure that both our physical and
digital selves are strongly protected. The purpose of Data Privacy Day
(DPD) is to remind smartphone users, who do not use password protection
to prevent unauthorized access, to take simple steps toward protecting
their devices.

Commissioned by The Futures Company, the joint survey of over 1,000
consumers shows that more than 51% of respondents reported having their
personal security compromised through both physical and online breaches.
When asked to define “personal security,” about 77% of survey
participants consider it to intertwine both physical and online
security, providing further insight that our digital and physical lives
have merged into one.

Leaving the Door Open to Security Risks

Device proliferation has made digital security increasingly important -
critical even - as our identities and personal devices are more
susceptible to security breaches. While 31% of respondents of the survey
said their smartphone presented the most potential for security risk and
49% stated that their computers are more vulnerable, 41% still fear
losing smartphones most in a public setting. Though this is the case,
respondents did not seem too concerned with protecting them, and many
are comfortable sharing their passwords with others. Two in three
smartphone users (67%) and tablet users (65%) report that they protect
their devices with a password, yet nearly half (49%) admitted to sharing
their password with at least one other person, risking their personal
security and all the data found on their device.

Since over 33% of people use their devices to control to their physical
alarm systems, and more than half of them fail to secure their devices
with basic protection like private passwords, it seems our need for awareness
in security is great as the need for security itself.

Among those who have experienced a home break-in, 59% reported a
computer or mobile device among stolen items – leaving their personal
data in the hands of thieves. Reportedly, an estimated 1.6 million
Americans have their smartphones stolen in 2012.1 This is
especially important considering 30% of Android and Windows smartphone
users and 50% of iPhone users don’t lock their mobile devices.

“In today’s always connected digital world, our entire lives are managed
and are accessible across our devices,” said John Giamatteo, senior vice
president and general manager of McAfee consumer business. “With the
Internet of Things rapidly evolving, our partnership with ADT marks a
critical advance in protecting consumers’ property and information in
more ways than ever before.”

This survey further emphasizes the importance of the ADT and McAfee’s
partnership, announced earlier this month at the Consumer Electronics
Show. In initial phase of the security collaboration, ADT will be
bundling ADT Pulse®, a complete security and automation solution that
uses mobile technology, with McAfee
LiveSafe™, an award-winning data, identity, and digital device
protection service. Together, the two services will provide an
additional layer of protection for a customer’s home or business,
accessible through any web-connected smartphone or tablet. The ADT and
McAfee partnership will develop a cohesive platform where users can
easily protect their digital and physical domains from a single and
centralized, easy-to-use portal. Together, ADT Pulse and McAfee LiveSafe
service will establish new security standards and best practices that
protect homes, properties, data, and personal identities.

“We are constantly seeking ways to increase protection for our customers
in an increasingly connected and complex world,” said Arthur Orduña,
Senior Vice President and Chief Innovation Officer at ADT. “Partnering
with McAfee adds another vital layer of security to our Pulse solution
with McAfee LiveSafe service, and opens up innovation opportunities for
our platforms and products.”

Quantitative Methodology

The Futures Company conducted a total of 1,228 online interviews in the
U.S. among consumers ages 18-54 between December 4 – 15, 2013.
Interviews were distributed evenly by age and gender. The sample was
comprised of 18% Hispanic and 18% African American respondents and
achieved geographic distribution according to the US census. The
interviews were 15 minutes in length. All respondents were required to
own a mobile device (smartphone and/or tablet). The total sample of
1,228 yields a margin of error of +/- 2.8 percentage points at the 95%
confidence level.

The ADT Corporation (NYSE: ADT) is a leading provider of electronic
security, interactive home and business automation and alarm monitoring
services for residences and small businesses in the United States and
Canada. ADT currently serves more than six million residential and small
business customers, making it the largest company of its kind in both
the United States and Canada. Its broad and pioneering set of products
and services, including ADT Pulse interactive home and business
solutions and home health services, meet a range of customer needs for
today's active and increasingly mobile lifestyles. ADT employs
approximately 17,000 people at more than 200 locations. More information
is available at www.adt.com.

About McAfee

McAfee, a wholly owned subsidiary of Intel Corporation (NASDAQ:INTC), is
the world's largest dedicated security technology company. McAfee
delivers proactive and proven solutions and services that help secure
systems, networks, and mobile devices around the world, allowing users
to safely connect to the Internet, browse and shop the Web more
securely. Backed by its unrivaled Global Threat Intelligence, McAfee
creates innovative products that empower home users, businesses, the
public sector and service providers by enabling them to prove compliance
with regulations, protect data, prevent disruptions, identify
vulnerabilities, and continuously monitor and improve their security.
McAfee is relentlessly focused on constantly finding new ways to keep
our customers safe. http://www.mcafee.com