Users will get a free phone, unlimited calls, texts and 3GB of 4G data on the company's Red 4G plans, but it's still a sizeable outlay over the course of two years.

Worthy improvements

Announced at MWC 2014 last month, The Xperia Z2 brings a host of worthy improvements over its predecessor.

Alongside that 5.2-inch Full HD display, it also packs Android 4.4 KitKat out of the box. It's also one of the first handsets to deploy the Qualcomm Snapdragon 801 CPU, which, when combined with 3GB of RAM, makes the device one of the speediest on the market.

Does the offer of a free gogglebox soften the blow of the contract price for you? Let us know your thoughts in the comments section below.