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West Point Trademark Program

The United States Military Academy Trademark Program was formally established to protect and license the institutional names and identifying marks, the "licensed indicia" of our Academy. These marks are registered with the United States Patent and Trademark Office and/or are protected under state and common law. USMA licensed indicia are the exclusive property of the United States Army and managed locally by the USMA Licensing Director.

The Collegiate Licensing Company (CLC) administers the USMA licensing program through a contracted agreement. License or authorization is required for any and all use of licensed indicia. To acquire license for commercial use, please contact the CLC representative for USMA, who can be reached via email by clicking here or you can visit the website by clicking the image below. Authorization for non-commercial use is coordinated through the office of the USMA Licensing Director who may be contacted via email at licensing@usma.edu.

Only officially licensed vendors may produce goods or offer services that bear USMA-licensed indicia. The "Officially Licensed Products" label, displayed at left, assures alumni, parents, and fans that the merchandise on which it appears is officially sanctioned by USMA and that the royalties from all purchases benefit the Academy.

For more information about specific guidance on the use of the licensed indicia by staff, faculty, and cadets; alumni and parent organizations; and locally registered private organizations please see the Trademark Information Paper. To view the portfolio of USMA logos, marks, verbiage, and colors please see the West Point Licensed Indicia Sheet.

NOTE: The West Point Licensed Indicia Sheet is non-exhaustive and absence from this list of a mark used by the U. S. Army or USMA does not constitute any waiver of intellectual property rights.

External Links Disclaimer - The appearance of hyperlinks to external sites does not constitute endorsement by West Point or the U.S. Army of the linked web site or the information, products or services contained therein. For other than authorized activities such as military exchanges and Morale, Welfare and Recreation sites, West Point and the U.S. Army do not exercise any editorial control over the information you may find at these locations. Such links are provided consistent with the stated purpose of this Department of Army web site.

Only questions or comments regarding the technical aspects of the Web site should be sent to the web master. If you are reporting a broken link, please help us by identifying the page or Web site where you found the link or web address.