But palm oil is an equal-opportunity market that relies on cheap labor and large expanses of land to turn a profit. As such, small-ish players in small countries are just as capable as the large global firms in wreaking havoc.

Grupo Dinant in Honduras is one such company, whose track record of violence and land grabbing implicates it in some of the most serious abuses of human rights in Central America today. The company, owned by a single wealthy individual, runs a virtual terror campaign to ensure control of a large swath of land in the Lower Aguan Valley near the Caribbean coast of Honduras. I visited the area years ago, and wrote about it in 2011, when a recent surge of killings brought to light the fact that the company was actually receiving Certified Emissions Credits under the United Nations Clean Development Mechanism.

As Friends of the Earth International and allied NGOs made clear in a press release yesterday, the violence and impunity continue. Today, with 89 peasant farmers dead in the Aguan Valley, Grupo Dinant is in the spotlight again, as the World Bank’s International Finance Corporation (IFC), which has loaned $30 million to the company, has requested that Dinant hire an international security consultant assess its security program and to provide training for the company’s security forces.

The memo from IFC says that the consultant will “work with Dinant to develop a Corporate Security Policy and Code of Ethics based on the UN Voluntary Principles for Business and Human Rights (VPBHR).” But given that Dinant’s security force consists of known paramilitaries, and given the track record of abuse and impunity in the region, retraining them to respect human rights is akin to training pit bulls to act like poodles by putting pink ribbons on them. That is, it’s a distraction, and a dangerous one.

Since the coup, Dinant and another palm oil company have been implicated in the murder of dozens of peasants. Killings are continuing with complete impunity, the region around the plantations has been heavily militarized, and long-standing peasant communities have been violently evicted. Yet the World Bank’s loan assessment – updated last month – claims: “Dinant understands the importance of having good relationships with their neighboring communities and are quite proactive in this regard.”

The recent statement from the IFC follows on an audit from the IFC’s own Compliance Advisor/Ombudsman (CAO) which states that that “IFC’s performance in relation to this project merited further enquiry,” including consideration of “whether IFC policies and procedures provide adequate guidance to staff on how to manage social risks associated with Projects [sic] in areas that are subject to conflict or conflict.”

The CAO exists thanks to years of civil society demands, and while it is laudable that the body is taking the case seriously, the bureaucratic language masks a grim reality. The IFC’s response – retraining thugs to quit being thugs – would be laughable, were it not for the lives involved.

The IFC’s statement says that the agency “has engaged with the company and government to help identify a peaceful solution,” that “Grupo Dinant is cooperating with its investigations,” and that “the company’s approach is to handle land claims and occupations through the Honduran courts.”

None of this considers the fact – well-evidenced through years of independent investigation – that the company is, in fact, the aggressor, and that the government of Honduras cannot be expected to reign in a company run by one of the country’s most powerful and well-connected individuals.

Does the World Bank really expect that security forces who have acted with impunity on behalf of a company that is closely allied with the illegitimate coup government of Honduras can be retrained to respect human rights?

At best, you’ll get them to do a better job of burying their victims and their crimes, and carrying on with business as usual – which, ultimately, may be all that the IFC really wants to do.