Digital marketing is doing a double-take since recent research shows women outranking men on social media’s top three sites. That’s right, the gentler sex has a stronger presence on Twitter with 58%, Facebook with 64%, and an overwhelming 80% on Pinterest.

At its core, digital marketing is the use of electronic media to promote brands, companies or services. It’s all about increasing one’s visibility and being found on the Internet. However, digital marketing isn’t so simple (There’s no “easy” button for this!).