The Unblinking Eye is Watching You!

They also apparently have a working domain at daybreakgames.com now and a new site that seems to be pretty much free of Sony or SOE mentions along with new terminology like Daybreak Cash rather than Station Cash. It is like they are a real company now!

The Daybreak logo was designed to reflect that brand, with a nocturnal aspect, (the owl’s eye), a technological aspect (the gear within the eye), and a more literal aspect (the “Daybreak” of a rising sun within the gear). The red, black, and yellow of Daybreak logo is starkly different from the familiar blue and white of the Sony Online Entertainment label, which might serve to emphasize a separation from the company’s past. Internally, Smedley said that separation has already happened.

Summarizing the rest of the interview, there is nothing but geezers left in the company, WoW is dead, and long live cash shops or something.

Actually, I recognize that eye. It is the eye of a dev who has didn’t go home for three days straight in order to finish up a feature only to find on the fourth morning that the spec for it has completely changed or the whole thing has been scrapped.