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2016 Billboard Music Awards – Show The Weeknd will donate $250,000 to the Black Lives Matter movement. The Weeknd has previously issued his support of the Black Lives Matter movement following the deaths of Alton Sterling and Philando Castile. enough is enough. it's time to stand up for this. we can either sit and watch, or do something about it. the time is now. #blacklivesmatter — The Weeknd (@theweeknd) July 7, 2016 Other celebrity backers of the movement include Alicia Keys, Rihanna, and Beyoncé.