Our Events

Follow us

Account

Two accounts to review after TBWA-GGT merger

:- The British Heart Foundation and Marston's are both looking for a new agency following the merger of TBWA Simons Palmer with GGT. As predicted last week, the two former Simons Palmer clients will not have a home in the new agency. The British Heart Foundation account clashes dramatically with GGT's Marlboro/Philip Morris tobacco business, which is worth around £4 million to the agency in the UK. The British Heart Foundation spent £1.5 million last year. Marston's clashes with GGT's Scottish Courage business, which includes John Smith bitter and Holsten Pils. Again, the smaller spender has been sacrificed for the bigger budget. Marston's spent less than £ 500,000 last year through Manning Gottlieb Media, while GGT's Scottish Courage brands have an annual budget of nearly £10 million. Carl Johnson, TBWA's chief executive, said: "We have good relationships with both clients and we are proud of the work we have done for them. We will be sad to lose them but the parting is amicable and we may advise them on their selection of a new agency." The British Heart Foundation launches its biggest appeal for a decade next week with the backing of a national press and TV campaign through TBWA. The work is likely to be the last from the agency for this client.

:- The British Heart Foundation and Marston's are both looking for a new agency following the merger of TBWA Simons Palmer with GGT. As predicted last week, the two former Simons Palmer clients will not have a home in the new agency. The British Heart Foundation account clashes dramatically with GGT's Marlboro/Philip Morris tobacco business, which is worth around £4 million to the agency in the UK. The British Heart Foundation spent £1.5 million last year. Marston's clashes with GGT's Scottish Courage business, which includes John Smith bitter and Holsten Pils. Again, the smaller spender has been sacrificed for the bigger budget. Marston's spent less than £ 500,000 last year through Manning Gottlieb Media, while GGT's Scottish Courage brands have an annual budget of nearly £10 million. Carl Johnson, TBWA's chief executive, said: "We have good relationships with both clients and we are proud of the work we have done for them. We will be sad to lose them but the parting is amicable and we may advise them on their selection of a new agency." The British Heart Foundation launches its biggest appeal for a decade next week with the backing of a national press and TV campaign through TBWA. The work is likely to be the last from the agency for this client.