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How To Decide Which Focus Keywords To Use In WordPres?

What is the focus keyword?

The focus keyword is the keyword that you want your page to rank for, so when people search for that keyword, they’ll find you. In Yoast SEO it has its own input field. The plugin evaluates the page’s content and provides feedback on how to improve the content for that focus keyword.

If you’re using Yoast you’re probably familiar with setting a focus keyword so you can optimize content for green lights.

These should NOT be guessed. You don’t want to create content for a keyword you’ll never rank for. We need to know WHAT people are searching (keyword research) and whether your site is capable of ranking for it (keyword competition). A little research can greatly improve your chances of getting on page 1.

Conclusion: picking a focus keyword is not easy

Choosing a perfect focus keyword is not an exact science. You should aim for a combination of words that are actually used by a search audience. Aim for a focus keyword that is relatively high on volume and aim for one that will fit your audience.