Dr Salamoa Alencar de Farias of Brazil visits BSC and Bluefield High School

On November 16, Dr. Salamoa Alencar de Farias of Brazil, currently Fulbright Scholar in Residence at Central Piedmont Community College, North Carolina, will share his professional expertise at Bluefield State College and Bluefield High School.

On Wednesday, November 16 at 9:00 a.m. in BSC's Mahood Hall, Room 215, Dr. Farias will discuss Brazil and the World Economy and Global Trade with students of Professor Darrel Malamisura's International Management course. At 1pm, Dr. Farias will share a presentation on Brazilian Culture with Bluefield High School students.

Dr. Farias will enjoy a home stay with Fulbright Language Teaching Assistant for Portuguese Cristiano Melo of Brazil.

Dr. Farias is a Marketing Professor at College of Business Administration at Federal University of Pernambuco in Brazil where he teaches undergraduate and graduate courses in Service Marketing, International Marketing, Marketing Management, and Consumer Behavior. His funded projects include research Retail atmosphere and consumer experience and Sustainable tourism. His published research is on global business partnering among family-owned enterprises, effects of information overload on e-commerce consumers in Brazil, and Relations between consumer effort, risk reduction strategies, and satisfaction with the e-commerce buying process. Dr. Farias is also coordinator of an MBA graduate degree program and a graduate program in Management.

Dr. Farias's visit to Bluefield State College and Bluefield High School is funded by the Fulbright Occasional Lecturer Program which also relies on the willingness of host institutions of Fulbright Scholars in Residence to share their scholars with other U.S. institutions of higher education. The Fulbright Scholars Program is funded by the U.S. Department of State and managed by the Council of International Exchange of Scholars, a subsidiary of the New York-based Institute for International Education.

This project is being presented with financial assistance from the West Virginia Humanities Council, a state affiliate of the National Endowment for the Humanities. Any views, findings, conclusions or recommendations do not necessarily represent those of the West Virginia Humanities Council or the National Endowment for the Humanities.

BSC's Office of International Initiatives is coordinating this activity in collaboration with BSC's School of Arts and Sciences and Dr. Judy Black, Principal of Bluefield High School. For information about this initiative, contact BSC's Office of International Initiatives Coordinator Dr. Sudhakar R. Jamkhandi at internationalbsc@bluefieldstate.edu or call (304) 327-4036.