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Google Publisher Restrictions

Google helps to enable a free and open internet by providing the ability for publishers to monetize their content and for advertisers to reach prospective customers with useful, relevant products and services.

Publisher restrictions identify content that is restricted from receiving certain sources of advertising. By content, we mean anything present on your page or app - including other advertisements and links to other sites or apps. If your content is labeled with an inventory restriction, fewer advertising sources will be eligible to bid on it. In some cases this will mean that no advertising sources are bidding on your inventory and no ads will appear on your content. Please note that Google Ads (formerly AdWords) advertisements will not serve on content labeled with these restrictions. Therefore, while you can choose to monetize content covered by these Google Publisher Restrictions, this content will likely receive less advertising than other, nonrestricted content.

These restrictions apply in addition to any other policies governing your use of Google publisher products.

Sexual content

Examples: Close-ups of breasts, buttocks, or crotches, sheer or see-through clothing, sexual body parts that are blurred, or censored images of men or women posing and/or undressing in a seductive manner

Alcohol sale or misuse

Online gambling

Is content that:

enables users to participate in online, real-money gambling or any internet-based game where money or other items of value are paid or wagered in exchange for the opportunity to win real money or prizes based on the outcome of the game.

Prescription drugs

Unapproved pharmaceuticals and supplements

Is content that:

promotes the sale of unapproved pharmaceuticals and supplements.

Examples: All items on this non-exhaustive list of unapproved pharmaceuticals and supplements; products that contain Ephedra; herbal and dietary supplements with active pharmaceutical or dangerous ingredients; products with names that are confusingly similar to an unapproved pharmaceutical, supplement, or controlled substance