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GasBuddy Payments

GasBuddy's priority is to develop an ultra low cost, state-of-the-art payment platform for its customers. Our comprehensive front-to-back solution will simplify your purchasing experience and help you avoid the costs of multiple service providers.

With a payment platform designed to accommodate more than 11 million customers, GasBuddy will provide a world-class user experience and ongoing payments innovation.

Bring customers into your stores with your very own branded mobile app. Through the OpenStore platform, you can target customers based on location, demographics, snack and beverage preferences, and more! Send customers coupons, engage with games, respond to customer feedback and tap into the GasBuddy audience of over 60 million drivers. And the best part? You can manage it all through our easy-to-use dashboard.

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CONVENIENCE RETAILING HAS EXPANDED BEYOND THE PUMP

Today’s consumers increasingly choose gas stations based on what’s inside the store, according to a recent Bloomberg article — with millennials valuing the quality of food as much as the price at the pump.

Yesterday’s motorists often looked for the Exxon tiger or the Texaco star, but major oil companies exited fuel retailing and refocused their attention on higher-margin activities — like locating and processing oil. Convenience retailers swooped in to entice customers with food and other necessities alongside their fuel.

In recent years, this trend towards in-store sales has accelerated with consumers viewing convenience stores as destinations for high-quality coffee, meals, and snacks, creating serious competition for quick-service restaurants, fast-casual chains, and coffee shops. In a June 2017 survey, 73% of GasBuddy users reported that they visit convenience stores even when they aren’t fueling up. And as I noted in a recent NACS Daily column, the large investments that have made in ambiance, amenities, and quality suggest that convenience stores may be the new coffee shops.

“You can’t just have good gas prices,” Billy Milam, president of RaceTrac Petroleum, told Bloomberg. “Back 20 years, we’d rarely talk about what we’d sell in stores, but it’s really taken root over the past 10 to 12 years and we had to reshape our business to make that possible.”

RaceTrac’s newest stores often feature amenities like indoor seating and WiFi; and during recent visits, I’ve encountered self-serve frozen yogurt, whole fruit, and high-quality snacks like EPIC Bars. RaceTrac is also a destination for fans of Nathan’s Famous Hot Dogs.

This shift is obvious on social media. Rather than promoting what happens at the pumps, brands like Sheetz, QuikTrip, Wawa, and GasBuddy Business Pages partner Kwik Trip promote what’s going on inside. A late-night #SheetzRun isn’t about refueling your car — it’s about refueling your stomach.

This has implications for advertising and marketing. Convenience stores are often in a position to lure traffic away from coffee shops and quick-service restaurants—especially in the morning and during the peak hours of 11:00 a.m. to 1:00 p.m. And with half of Americans visiting a convenience store daily, location-based mobile advertising on apps like GasBuddy provides a way for companies to get their message in front of the right consumers at the right time.

Today’s consumers also use mobile apps to provide feedback on the full range of their retail experiences. GasBuddy users don’t just submit fuel prices; they rate and review stores on everything from the quality of the restrooms to the coffee and customer service. GasBuddy Business Pages partners can also create custom ratings to gather additional feedback on foodservice options and new amenities.

Frank Beard is a passionate advocate for convenience stores who brings a wide range of experience to the GasBuddy team. His "30 Days of Gas Station Food" experiment has raised awareness of the fact that most — if not all — convenience stores have healthful options available. He's spoken at events like the 2016 NACS Show and the Partnership for a Healthier America's 2017 Summit, and he's a contributor to NACS Magazine and NACS Daily. Having visited more than 1,000 convenience stores in 24 states, Frank helps communicate the fact that convenience stores truly are the perfect pit stop.