How Many People Are Using Pinterest?

This year, 77.4 million people in the US—or nearly a quarter of the population—will use Pinterest, a 7.0% increase from 2017, according to eMarketer estimates.

That's an increase of 5 million users—more than Facebook and Twitter will gain combined.

By the end of the forecasting period in 2022, there will be 87.2 million users on the platform.

This week, we're looking at the audiences of social media platforms, including Facebook, Instagram and Snapchat. Each day, we'll feature a different platform. Yesterday, we looked at Twitter. Next up: Pinterest.