There's no shortage of brand names in Gangnam, but for a range of upscale, niche boutiques, head to Cheongdam or Shinsa, where you'll find international designers like Milan's 10 Corso Como alongside home-grown havens of chic such as Jardin de Chouette and Johnny Hates Jazz.

There's no shortage of brand names in Gangnam, but for a range of upscale, niche boutiques, head to Cheongdam or Shinsa, where you'll find international designers like Milan's 10 Corso Como alongside home-grown havens of chic such as Jardin de Chouette and Johnny Hates Jazz.

Glimpse the future of technology in Gangnam daero, a road that runs alongside the outskirts of the Gangnam district and houses major corporations including Samsung, the world's largest technology company. Pay a visit to its flagship store, Samsung D'light, a three-story palace of consumer electronics like Samsung's newly released products. The store also displays items like solar-powered handsets and fridges with see-through liquid-crystal-display doors.

Glimpse the future of technology in Gangnam daero, a road that runs alongside the outskirts of the Gangnam district and houses major corporations including Samsung, the world's largest technology company. Pay a visit to its flagship store, Samsung D'light, a three-story palace of consumer electronics like Samsung's newly released products. The store also displays items like solar-powered handsets and fridges with see-through liquid-crystal-display doors.

Bongeunsa, also known as Bong-eun temple, on the slopes of Gangnam's Sudo mountain, was founded more than 1,200 years ago. Located in the heart of Seoul, it's one of the country's most traditional temples and stands as a symbol of Buddhist aspiration.

Bongeunsa, also known as Bong-eun temple, on the slopes of Gangnam's Sudo mountain, was founded more than 1,200 years ago. Located in the heart of Seoul, it's one of the country's most traditional temples and stands as a symbol of Buddhist aspiration.

Lanterns for luck at Bongeunsa. Though Buddhism was suppressed in favor of Confucianism during the early years of the Chosun dynasty (which reigned from the 1300s to the early 1900s), Bongeunsa began to flourish as one of Korea's main centers for Seon (Zen) Buddhism in the 1550s under Master Bowoo's supervision.

Lanterns for luck at Bongeunsa. Though Buddhism was suppressed in favor of Confucianism during the early years of the Chosun dynasty (which reigned from the 1300s to the early 1900s), Bongeunsa began to flourish as one of Korea's main centers for Seon (Zen) Buddhism in the 1550s under Master Bowoo's supervision.

Strike a pose in front of an explosive backdrop, no special effects necessary. Named the world's longest 'bridge fountain' by the Guinness World Records in 2008, the 1,140-meter-long Moonlight Rainbow Fountain is illuminated with colorful LED lights.

Strike a pose in front of an explosive backdrop, no special effects necessary. Named the world's longest 'bridge fountain' by the Guinness World Records in 2008, the 1,140-meter-long Moonlight Rainbow Fountain is illuminated with colorful LED lights.

If you, like Psy, are looking for 'a girl who puts her hair down when nighttime comes,' then you might want to make like a horse and trot to one of Gangnam's many lavish nightclubs . Here, a DJ performs at the Club Ellui.

If you, like Psy, are looking for 'a girl who puts her hair down when nighttime comes,' then you might want to make like a horse and trot to one of Gangnam's many lavish nightclubs . Here, a DJ performs at the Club Ellui.

One of the most popular clubs in the country, it hosts K-pop stars like JYP (Park Jin-young), 2PM and GD & Top, and holds parties with overseas artists through partnerships with clubs around the world, including Spain's Space Ibiza and London's Ministry of Sound.

One of the most popular clubs in the country, it hosts K-pop stars like JYP (Park Jin-young), 2PM and GD & Top, and holds parties with overseas artists through partnerships with clubs around the world, including Spain's Space Ibiza and London's Ministry of Sound.