The Elephant in the Blog

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You'll be excited to see the inner workings of Virginia's Paisley & Jade Specialty Rentals newly refreshed warehouse. Check out how they've used their unique space and showcased their collection all while keeping efficiency in mind. We think you'll also love getting an inside look at their entire collection. Enjoy!… Read more

Regardless of where you’re at, we can all agree that the event rental business is incredibly demanding of your time and attention. It can be overwhelming as you try to figure out how to grow your business and not lose your mind in the process. If we let them, our businesses can creep into every nook and cranny of our time, thoughts, and relationships, right?… Read more

It's true that you've got to get a lot of people in the top of your sales funnel in order to move them through to Proposals, Confirmed Orders, and happy Customers who refer others. In this video, I'll talk about SEO's role in all of that sales funnel magic.… Read more

Do you wonder how exactly RW Elephant plays together with Wordpress? What does it do? What part do you need to set up and what does RW take care of? This video is for you! We'll talk about how RW Elephant works together with your Wordpress website to create event rental magic!… Read more

Whether you're new to the event rental world and just creating a website for the first time or if you're creating a new website for your established business, I'm often asked about adding RW Elephant at the same time. But what should you do first? Start an RW Elephant account or design your new site?… Read more

While some may think of a lemonade stand as a childhood right-of-passage or something to keep their kids busy for an afternoon, I experienced it as a window into entrepreneurship and small business ownership. I suppose I can’t help but think about what makes successful businesses tick but this sweet afternoon with my kids was kind of eye-opening actually. Here are some of the truths I was reminded about.… Read more

It can be impossible to get out of your own head sometimes. You know you have challenges in your boutique event rental business and just “trying harder” isn’t solving the problem. Instead of continuing to spin your wheels, get the outside ideas, solutions, best practices, and advice that can make all the difference. Even making small tweaks to your operations, sales process, hiring practices, or workflow can reap huge dividends.… Read more

Once you have decided to promote your niche event rental business through a particular channel, I want you to get every last drop of potential out of the opportunity. Here are some tips for amplifying your marketing efforts.… Read more