INTERESTED IN A CAREER IN SPORTS & SOCIAL MEDIA?
SPORTS BUSINESS CLASSROOM COULD BE YOUR SHOT.

WHAT IS SPORTS BUSINESS CLASSROOM?

IT COULD BE YOUR CHANCE TO BREAK INTO BASKETBALL.

Taking place July 9-15 at the Thomas & Mack Center and Cox Pavilion during the Las Vegas Summer League, Sports Business Classroom’s Social Media, Public Relations and Digital Branding major is an immersive educational program for both aspiring and seasoned professionals from around the world.

Students who are accepted into this program will be able to explore the many facets of social and digital media, including content production, developing a voice, marketing, broadcast integrations, new technology, different platforms and overall strategy. The setting of Summer League will facilitate on-site training and interactive exercises around the subject matter.

Sports Business Classroom is organized like a college. All accepted students get a little bit of everything in the “GE” sections, and also choose a “Major” for in-depth learning. The subject matter for the 2017 Sports Business Classroom includes:

TV, Online and In-Arena Broadcast

Social Media, Public Relations and Digital Branding

League Salary Cap

Scouting, Video and Analytics

In addition, Networking, Resume Writing and Interviewing is a GE topic but not a major.

LEARN SOCIAL AND DIGITAL MEDIA FROM AWARD-WINNING SOCIAL STRATEGIST AND CONTENT PRODUCER TRACY WEISSENBERG

As Division Head of the Social Media, Public Relations and Digital Branding major, Tracy Weissenberg has developed the day-to-day curriculum in addition to the interactive exercises and training sessions that make up the program. She has selected a lineup of accomplished speakers to share knowledge, insight and experiences within the professional sports industry.

The curriculum has been curated to give students an in-depth look at an ever-changing digital landscape and show how social media is the new frontier of interaction, content and monetization. The goal is to not only provide a look at the field, but to also build a foundation and knowledge base around dynamic and ever-evolving platforms. In addition, students will benefit from hands-on experiences designed to serve them in their careers moving forward.

2016 SPORTS BUSINESS CLASSROOM TESTIMONIALS

“For me it was my first step in exploring the opportunities in the sports business world. After this week I definitely see this as a possible career for myself. From the curriculum, to the access that you get, to meeting all these NBA personnel to just the overall atmosphere here, it’s a natural high. The biggest thing expressed in this program is the importance of building relationships, putting yourself out there, and following your passion. So if you love basketball this is the place to be.”

Amit Barot, IT Consultant

“The Sports Business Classroom was a truly invaluable experience, and I never in my life imagined that I would have the opportunity to meet so many of the people who have influenced my life. From the courses to the speakers that the program provided access to, it was all first class—outstanding. I can’t say enough about what you have put together for students like myself, and I will absolutely be recommending it to people in the future.”

Tyler Penix, Youth Basketball Coach

“The Sports Business Classroom has been a fantastic opportunity to gain access to a lot of high-level people that you would normally have to go through layers and layers of hard work and networking to get to. The NBA is very much a relationship-based business, and the biggest takeaway for me has been the emphasis on honesty and being true to yourself. This program has allowed me to start getting my name out there and hopefully I’ll be able to utilize these connections and things I’ve learned to eventually get my foot in the door somewhere.”

Tim Moungey, Public Relations

WHY IS THE SPORTS BUSINESS CLASSROOM DIFFERENT THAN OTHER EDUCATIONAL PROGRAMS?

Sports Business Classroom provides the best of all worlds – a rich learning environment, direct access to top industry executives, and immersion in the best setting imaginable – the Las Vegas Summer League. Opportunities for Sports Business Classroom students include:

Learn from the best in the business, in areas where job opportunities exist

Obtain exclusive credential access to six (6) days of the Las Vegas Summer League and exclusive events not open to the public

Direct access to and networking with league executives and personnel

Based on performance during the Sports Business Classroom, a minimum of two (2) jobs will be offered to work at the following Las Vegas Summer League

Hands-on experience in areas such as scouting, video, broadcasting and social branding

Interview opportunities with prospective employers

Immersion in the NBA Summer League

An SBC-Only seating section reserved for SBC students

HOW ARE CLASSES STRUCTURED AT
SPORTS BUSINESS CLASSROOM?

Content is delivered in various formats in order to maximize learning opportunities, effectively deliver a wide variety of content, and provide students with direct access to some of the best minds in the business.

Roundtables: One-hour moderator-led panel discussions with industry experts. Each topic will have its own roundtable.

Practicums: Hands-on exercises in specific topics. For example, the Salary Cap practicum will simulate a mock trade deadline, and the Job Hunting practicum will match students with prospective employers in a “speed dating” format. Practicums are 2.5 hours.

Deep Dives: Here’s where you really get into your chosen major. SBC will provide three deep dive sessions that are three hours each. The content and format will vary by major:

League Salary Cap: Larry Coon’s extensive lecture series on the NBA’s Collective Bargaining Agreement. This is the same content he teaches directly to NBA teams. You will be learning elbow-to-elbow with industry personnel who are taking this series as the Executive Session.

Scouting, Video and Analytics: Work in small groups directly with league personnel as they take you through their work processes as part of the NBA Summer League.

Social Media and Digital Branding: Work directly with a Summer League player to help build his digital brand.

Broadcast: Intern with Turner as they broadcast the NBA Summer League.

Guest Speakers: Grab lunch and sit back while an NBA coach or executive talks about his or her personal experience and what it takes to succeed in this business.

WHY IS THE SPORTS BUSINESS CLASSROOM DIFFERENT THAN OTHER EDUCATIONAL PROGRAMS?

Sports Business Classroom provides the best of all worlds – a rich learning environment, direct access to top industry executives, and immersion in the best setting imaginable – the Las Vegas Summer League. Opportunities for Sports Business Classroom students include:

Learn from the best in the business, in areas where job opportunities exist

Obtain exclusive credential access to six (6) days of the Las Vegas Summer League and exclusive events not open to the public

Direct access to and networking with league executives and personnel

Based on performance during the Sports Business Classroom, a minimum of two (2) jobs will be offered to work at the following Las Vegas Summer League

Hands-on experience in areas such as scouting, video, broadcasting and social branding

Interview opportunities with prospective employers

Immersion in the NBA Summer League

An SBC-Only seating section reserved for SBC students

WHO IS THE SPORTS BUSINESS CLASSROOM DESIGNED FOR?

Individuals who want to pursue their dream of working in sports

Students who are looking for an opportunity in sports & want to prove they have what it takes

Current sports industry professionals who want to expand upon their existing skillset