XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).

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€26,963 - €60,606

Country: Italy

Currency: EUR

Updated: 31 Oct 2018

Individuals Reporting: 14

Job Description for Product Marketing Manager

A product marketing manager must become highly familiar with the products the company sells to construct a strategy on how best to sell the product and generate the highest revenues. The product marketing manager oversees how the product is advertised, discussed in press releases, and seen by the public. Product marketing managers can work on local, regional, national, or international levels.

A product marketing manager must have a high amount of creativity and vision, because usually they are not following a set "plan" and are creating a strategy based on their knowledge of the product, company, and target market. Previous experience in product marketing is critical, so that the individual is already familiar with common marketing practices and techniques. A company also may look for a product marketing manager with expertise in their particular field (such as a children's toy company seeking an expert on children's toys). They may also require a bachelor's degree in marketing or a related field. (Copyright 2018 PayScale.com)

Product Marketing Manager Tasks

Develop market strategies with the goal of maximizing profits while ensuring customers are satisfied with product.

Conduct research on consumer opinions and marketing approaches to aid in performance measurement.

Collaborate with design and content staff to ensure project is meeting consumer objectives and expectations.

Manage various aspects of marketing the product including development, launch, advertising, and pricing.