Daniel Sennheiser, chief executive officer of Sennheiser Electronic GmbH & Co KG, one of the world's biggest audio system producers by sales revenue, cannot stop thinking about how many lower-tier Chinese cities his products have yet to reach, every time he visits the country.

"Doing more with less" is Blake Moret's buzz-phrase. And, in his book, even in the age of cost-conscious corporates culture, "less" need not always mean fewer workers or a thinner wage bill－and "more" could very well mean more "indirect" jobs.

Every morning Matt Levatich walks into his garage and listens to his three Harley-Davidson motorcycles to hear which one of the Harleys－known affectionately to owners and fans as "hogs"－"speaks" to him, and picks the one that he feels right for the day.

Jussi Pylkkanen thinks himself more of an aficionado and part of the cultural landscape - that connects museums, foundations and art dealers from the four corners of the earth - than the president of Christie's, one of the two biggest international auction houses.

Air France-KLM says its passengers will be impressed by the many new Chinese cultural features it is now offering on its services between China and Europe－including Chinese interpreters and a lavish Chinese menu.