By Sheldon Baker | June 15, 2012

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Dr. Wael Massrieh joined Neptune in 2007 and currently holds the position of vice president of scientific affairs. He completed his bachelors of science in microbiology and Immunology at McGill University, where he then pursued his doctorate in medicine, in the division of experimental medicine specializing in proteins that regulate inflammation. His interest in omega-3 research started during his doctorate, after several articles had shown that dietary supplementation rich in omega-3 fatty acids reduces the risk of preterm birth which eventually introduced him to Neptune krill oil and its rich source of a novel generation of phospholipid omega-3 and antioxidants.

Health E-Insights: What is your company’s competitive advantage as it pertains to krill?

Dr. Massrieh: Neptune is the pioneer of this industry and still maintains its position as the supplier of the Gold Standard kill oil. This is largely attributed to Neptune’s patented OceanExtract™ cold extraction process which maximizes the bioactives in Neptune krill oils. Furthermore, Neptune is an ideal position, especially in the US, due to its issued and fully enforceable composition and method of use patents.

Health E-Insights: Has your company felt the effects of having John Elway as an ambassador?

Dr. Massrieh: There has been a lot of excitement about this development, and we have been getting excellent positive feedback. However, this is still the tip of the iceberg since John Elway will be involved in a strategic marketing plan to promote the Neptune Krill oil (NKO®) brand.

Health E-Insights: What is the biggest challenge facing your company?

Dr. Massrieh: Due to a lack of a monograph it has been challenging keeping adulterated fake krill oils of the market. Several companies have launched these types of oils and have been riding of the clinical studies performed with NKO.

Health E-Insights: Where do the great ideas come from in your organization?

Dr. Massrieh: At Neptune working in teams is both necessary and productive. Therefore, the greatest ideas can come from anyone at a director’s to a chief officer’s level.

Health E-Insights: Business wise, what things upset you the most?

Dr. Massrieh: Might sound cliché, but not much upsets me. Time spent being upset is time that could be utilized in finding a solution for unexpected obstacles.

Health E-Insights: What motivates you?

Dr. Massrieh: Omega-3 (EPA+DHA) are some of the most researched natural ingredients on the market. It motivates me knowing that not only are we in this scientifically established and world recognized natural ingredients, but we are also at the forefront of it. Neptune krill oils is the most innovative and novel generation of omega-3 and has a broader spectrum of health benefits, which is attributed to the high amount of phospholipids and antioxidant within it.

Sheldon Baker is well-known for creating nutraceutical brand marketing and public relations campaigns. For Health E-Insights interview consideration, contact him atBaker@CentralValleyTalk.com. Andfollow him on Twitter @NutraInk.

Sheldon Baker||October 26, 2012Michael T. Murray N.D. is a naturopathic physician regarded as one of the world's top authorities on natural medicine. An educator, lecturer, researcher, and health food industry consultant, he is the author of more than 30 books.

Sheldon Baker||September 28, 2012John Elway is currently executive vice president of football operations for the Denver Broncos of the National Football League (NFL).Inducted into the Pro Football Hall of Fame in 2004 in his first year of eligibility, he played college football at Stanford University and spent his entire professional career with the Denver Broncos.

Sheldon Baker||August 17, 2012John E. Lewis, Ph.D. is an associate professor in the department of psychiatry and behavioral sciences at the University of Miami Miller School of Medicine. He is the associate director of the Medical Wellness Center. He is also a scientific investigator at the Corporación de Lucha Contra el SIDA and the Fundación Valle del Lili in Cali, Colombia.

Sheldon Baker||August 3, 2012Sandra Gelbard, M.D., is currently a practicing internist in New York City who specializes in disease prevention and vitamin supplementation. After years of working as an academic teaching attending and treating the diseases in their end stages, Dr. Gelbard decided to open a private practice dedicated to disease prevention by identifying the disease process in its earliest stages.

Sheldon Baker||July 20, 2012Dr. Vladimir Badmaev is head of research and development for NattoPharma. He is the author/coauthor of over 70 scientific and popular scientific articles, 13 books, 13 U.S. and international patents and 9 successful IND applications with the FDA, several self-affirmed GRAS documents and NDI applications.

Sheldon Baker||June 8, 2012Dr. Ian Cook, M.D., is a senior medical advisor to NeuroSigma and one of the inventors of Trigeminal Nerve Stimulation. Dr. Cook is also a professor of psychiatry and biobehavioral sciences at UCLA and director of the UCLA depression research & clinic program. NeuroSigma, Inc. is a Los Angeles-based medical device company.

Sheldon Baker||November 25, 2011Nancy Childs, PhD, is professor of food marketing in the Erivan K. Haub School of Business at Saint Joseph’s University in Philadelphia, PA. She has more than 100 publications, proceedings and book chapters addressing nutrition marketing and health claim policy, obesity and consumer and commercialization issues with functional foods.

Sheldon Baker||November 18, 2011Rhonda Witwer is the senior business development manager of nutrition for National Starch Food Innovation, based in Bridgewater, NJ. She manages Hi-maize resistant starch and Hi-maize whole grain flour for the North American market for National Starch and was responsible for building recognition for natural resistant starch’s important health benefits in glycemic health and weight control within the food industry and health professional communities.

Sheldon Baker||September 23, 2011One of America’s top natural healthcare practitioners, Dr. Tom Potisk is a leader in his field. He was elected Chiropractor of the Year, is published and lectures extensively in his community, helps thousands of patients in the holistic practice he began in 1985, and has presented a research case study at a conference in Paris, France.

Sheldon Baker||September 2, 2011Prior to joining Aker BioMarine Antarctic U.S. as vice president of business development, Mr. Norton was chief operating officer of AM Todd Botanical Therapeutics, president and chief operating officer of Sabinsa Corporation. He also spent 15 years in various manufacturing, quality control and purchasing capacities with Nature’s Herbs/Twinlab.

Sheldon Baker||July 15, 2011Frankie Boyer is an established force on radio, social networking sites, bookshelves, and now is adding television to her multi-media supported business. She can be heard in numerous major radio markets including Boston, St. Louis, Tampa, St. Petersburg, Clearwater, Detroit, Lexington, Pittsburgh, Stamford- Norwalk and Jackson. Frankie’s shows are also available via Internet and podcasting.

Sheldon Baker||April 22, 2011Catherine Feuillarade joined the sales team of Canadian-based Neptune Technologies and Bioressources, Inc. in 2009, when she emigrated from France to Canada. She is currently executive director of nutraceuticals in charge of sales for Europe and Asia. She was previously with Eurofins as global sales director where she led a sales force of 30 managers located in eight countries.

Sheldon Baker||June 11, 2010Gregory Stephens is vice president of strategic consulting with the Natural Marketing Institute (NMI) and has 30 years of specialized expertise in the nutrition and pharmaceutical industries.