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In an attempt to fight market share loss, BlackBerry is vying to be the secure enterprise platform across all mobile operating systems.

At an event today in San Francisco, the Canadian phone maker rolled out more details on its BlackBerry Enterprise Service 12 (BES12), its latest platform for how mobile devices connect securely that will work on rival mobile devices iOS and Android.

With this announcement, BlackBerry revealed partnerships with Salesforce and Samsung.

“BES servers have more enterprise customers than the next three competitors combined,” said John Sims, BlackBerry's president of global enterprise services, at the event. “Customers use and trust BES. They trust BlackBerry as a supplier. We want to increase the number of choices.”

BlackBerry integrates BES12 into Samsung's Knox software for devices such as the Galaxy S4 and Note 4 tablet to make them more secure. Knox is Samsung's own mobile security solution, but a security vulnerability was revealed recently. This software integration will be available early next year on Samsung devices. With better security, this could help Samsung better reach the enterprise market. Samsung has been working hard to get into this segment with other partnerships, including one with German enterprise software giant . Apple is also hoping to grab a greater share of enterprise customers with its IBM partnership announced in July.

The partnership with Salesforce is focusing on more regulated industries, such as healthcare and the public sector, where sensitive documents need to be managed securely. The partnership will let users access this sensitive data on Salesforce software securely on BlackBerry's platform.

“There's this massive investment in the public sector and healthcare that recognizes customers are on mobile platforms,” said Vivek Kundra, the executive vice president of global public sector at Salesforce, at the event. “When it comes to managing large enterprises, you have to be platform agnostic.”

BlackBerry's global market share has declined to a small fraction of the overall smartphone market in recent years--2.4 percent, according to Strategy Analytics for smartphone unit sale data in the second quarter of this year. Similarly, revenue is continuing to fall. Its second quarter saw revenue decline to $916 million from $1.57 billion over last year.

But BlackBerry CEO John Chen was feeling good about the future direction of the company and had a message for competitors.

“I recall a year ago when I first started I was watching CNBC and one of our competitors was making fun of us,” said Chen. “My advice to competitors is that we are not only a point product company, we are an EMM [Enterprise Mobility Management] solution, very broad and very deep. They need to understand that. They need to work for a living rather than make fun of us.”

BlackBerry is also planning how its security management platform could be applied in areas outside of smartphones and into the whole nebulous "Internet of Things" space, though it's not ready to talk about concrete plans around that today.

Although the actual making of phones is being less emphasized in Chen's vision for the new BlackBerry, the company came out with the Passport, a chunky smartphone with a square-shaped display, in September.