Showbiz Sandbox 110: “Transformers” Proves Mediocrity Makes Money

July 6, 2011

When “Transformers 3: Dark of the Moon” hit theaters over the Fourth of July holiday weekend fans of the franchise were relieved to discover it wasn’t nearly as bad ad the second film. That seems to be a fairly common response to Michael Bay’s latest critic-proof popcorn blockbuster. The highly anticipated movie made nearly $400 million at the worldwide box office in its first week explaining why studios love such formulaic dreck and all but ensuring another sequel.

Last week also saw the sale of MySpace. The once dominant social network Internet site which was once valued at $12 billion was sold by News Corp. at a loss for a mere $35 million. What may be more surprising than anyone actually wanting to buy MySpace is that pop star Justin Timberlake has been tapped to help turn the company’s fortunes around by focusing on music.

Speaking of music, NPR tried to figure out how much it costs to make a hit pop song by examining the finances behind Rihanna’s recent single “Man Down”. Apparently all it takes is $1.1 million in production and promotions costs and 12 minutes to right the lyrics.

Of course we also review all the week’s top entertainment headlines including plans for another movie based on a Disney theme park ride, a Charlie Sheen celebrity roast and Netflix’s trip to Latin America.

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About Showbiz Sandbox

Showbiz Sandbox is a podcast featuring industry professionals J. Sperling Reich, Karen Woodward and Michael Giltz's humorous viewpoints, insightful analysis and insider opinions on the latest entertainment news headlines. The weekly podcast includes commentary, renown industry guests, as well as phone calls and emails from listeners who voice their own opinions on the child’s play of the entertainment business.

Meet The Showbiz Sandbox Hosts

J. Sperling Reich has nearly 20 years of experience working in the entertainment industry. Besides covering show business as a journalist for numerous media outlets, Sperling is a highly regarded industry expert in cinema technology and new media. He works with some of the industry's leading motion picture exhibitors, studios and equipment manufacturers. [Read The Full Bio]

Karen Woodward is the ultimate Hollywood multi-hyphenate. After starting her career 15 years ago in the trenches of the William Morris Agency she has since worked in talent management, film-television production, promotions and advertising. Armed with a Master's Degree in Media Studies Karen presently helps dozens of today's top stars connect with their audience as one of the entertainment industry's leading social media consultants. [Read The Full Bio]

Michael Giltz is an award-winning freelance entertainment writer based in New York City. He covers all areas of the industry including movies, music, books, theater, TV and DVDs. Michael regularly contributes to the Huffington Post and the New York Daily News among many other international media outlets. [Read The Full Bio]