Thomas has worked on brand development,
communication and advertising for some of the best known companies in
the world, including Nokia (including the creation of the famous slogan
“Connecting People”), SAS, Procter & Gamble, Compaq, Microsoft,
Telia, SEB, and Nordea. He was international creative director at Grey
Advertising for 17 years. In June 2002 he founded a new branding and communication
advising company, Brandflight, with offices in Stockholm and London.

Thomas has developed a unique four-dimensional method of creating, transforming,
and maintaining brands and published this in the book 4-D Branding,
with foreword by Sir Richard Branson (Financial TimesPrentice
Hall, London 2001). His latest book is Managing Brand MeHow to
Build Your Personal Brand (PearsonMomentum, London 2002), a
book he wrote with his partner Anette Rosencreutz.