Our Core Values

Effectiveness

Our formulations must benefit mind, body, and well-being, use potent herbs, oils, and extracts, and meet our own incredibly high standards of efficacy.

Environment

We are proud to be the first UK retailer to be certified CarbonNeutral®. Our belief in sustainability means we use only the wild, organic, and natural ingredients nature can afford to give. We avoid polluting, toxic, or harmful substances, and we don't over-package.

Empowerment

By listening to our customers and staff, and through sharing our knowledge, we can inspire and empower people to live more healthily and enjoy greater well-being.