Opt-In: Social Media Week Event

Opt-In: A Privacy Party was SapientNitro Chicago’s event for Social Media Week. Focusing on current issues surrounding privacy and social media usage, Opt-In invited attendees to explore, “How much is your privacy worth?” Party-goers began the experience by opting-in via our custom mobile site, using their existing Facebook, Twitter or Google account. That account was then tied to a RFID card which would be their passport for the evening (the system was completely proprietary and built in-house from scratch). Checking in at various stations around the office gained users points which leveled-up their profile. The competition was tracked on a live leader board around the event. I provided creative direction and production assistance for the event brand and experience overall. Photography by Dan Peters.