BPL announces its foray into smart televisions business

KOLKATA: Consumer electronics maker BPL on Monday announced its foray into smart televisions by launching 4K models at aggressive pricing which would hit the Chinese and Indian brands.

BPL launched a 43-inch 4K LED TV under a new Stellar range at Rs 39,990 and plans to launch a complete smart television portfolio across sizes in three months. The model is launched through Flipkart.

Ajit Nambiar, chairman at BPL India, said the company is working on few ideas that may alter TV viewing experience. “The Stellar collection will bring few surprises in the larger television sizes,” he said.

Late last year, BPL returned to the consumer durables business by foraying into LED televisions and sold over 70,000 television sets in the first year itself. The company’s foray into smart television will take the fight with Chinese rival Le Eco and Indian brands like Micromax who are launching models at aggressive pricing.

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