IMPORTANT NOTICE

This year marks Eyelight’s 30th anniversary! Over the years, we’ve had the privilege of working with many great clients on a variety of exciting marketing projects to help them advance their business.

As of September 29, 2017, Eyelight’s owner Debbie Repke, retired. Some of our key staff members (Anson LeClair,
Janice Powell and Janet Day) and many of Eyelight’s existing clients have transitioned to Studio Locale; a leading, local branding and communications agency who will continue to provide the level of exceptional client service and high quality work Eyelight was known for.

We invite you to explore Eyelight’s website as it demonstrates the capabilities that still exist with our key staff members who are now at Studio Locale. If you need branding, logo design, web & app development, package design, marketing materials or digital marketing services, we’d love to hear from you!

A Partnership First Approach

We’ve worked tirelessly to earn a reputation as a full-service provider that listens, understands and delivers results. We’re passionate about what we do and our projects reflect it.

At Eyelight, we value honesty, integrity and respect; the foundation for creating a trusting and long-term partnership with each client. The greatest compliment we continually receive is the length of ongoing relationships we have with so many customers. It speaks volumes to the high level of satisfaction, mutual respect and value of service we provide.

What's On This Page:

What Does Eyelight Mean?

I’m often asked what Eyelight means. An eyelight is the singular reflective white light added to a portrait or painting that immediately brings focus and life to the subject. In essence, it’s the spark of life. For us at Eyelight, it’s the spark of an idea that brings life to your brand.
Debbie Repke
Creative Director and Co-owner

What does our tagline mean?

“Seeing Things Differently”

Experience has taught us that the glass is not half full or half empty,
it’s always full (half full of liquid and half full of oxygen).

It’s this type of creative thinking and ability to see things differently that separates us from the rest of the pack and is a core value we work hard to bring to every project for our clients.

The result of our ability to look at things differently is reflected in the successful results we help clients achieve and the long-term relationships we establish through ongoing collaboration.

We dig deeper than other agencies to achieve a full understanding of your business or organization by absorbing every detail about your products or services, target market, challenges, and competition. Plus we ask questions, lots of them. Some you may not have even heard before. It’s our job to know the challenges you’re facing so we can apply our extensive knowledge, expertise and a fresh perspective to help you develop and execute the right strategies, creative design, and marketing tactics that will connect you with your customer.

Get the Full Service Benefit

One of Eyelight’s greatest strengths is being a knowledgeable partner you can rely on for a wide range of marketing services. Our extensive in-house capabilities from marketing strategy to design and website solutions are unmatched by any boutique-style design firm in Waterloo Region.

Here are the benefits you can expect when working with our team on ALL of your marketing:

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Flexible Scheduling & Available Resources

With multiple staff in various disciplines, it’s easy to shift and dedicate the resources your project needs because we’re in charge of our own schedule and not at the mercy of outside contractors.

Project & Budget Efficiency

Your core project team will consist of highly experienced professionals who excel at working together every day; each of us knows what needs to be done and the part we play. This saves time and budget, while ensuring deadlines are met.

Integrated Marketing Solutions

We offer strategies and integrated solutions that other agencies might not even consider because we work with a broad base of marketing services day in and day out. We know how to successfully market your brand across multiple channels and can effectively execute what’s needed first-hand.

Design Efficiencies

Once we’ve been working with you for a while, we build up a library of graphic assets which allows us to easily pull together any new material you need quickly.

Continuity

With all of your projects flowing through one source and the same team members working on them, we ensure continuity of brand, visual design, and messaging across multiple marketing initiatives and channels. This is vital to helping you build a strong identity.

Exceptional Communication

Nothing replaces face-to-face communication and in terms of project success, it’s vital! Having all of our services under one roof means staff can come together as often as needed to collaborate, generate ideas, and share information so you receive the best possible work and solutions.

Quick File Access to Previous Projects

Whatever is needed and whenever that is, we can quickly access archived files for any content or photos to quickly get new projects underway.

Behind the Scenes – What You Don’t See Makes a Difference

It’s a known fact that the creative process is far more right brain than left. When you have solid processes in place to go with it, it’s the perfect combination (and where we excel).

Not only are we great creative thinkers, we have proven business processes and practices in place that our clients find invaluable. Some of these systems include:

Project Tracking System

Our system provides up-to-date details at our fingertips by tracking the time, costs and scheduling of each project. We keep you in the loop so there are no surprises.

Production Management

Big or small, every project is important and we pay attention to every detail along the way.

Quick Response

We live and breathe deadlines, so we understand the importance of staying connected and responding to you promptly. Communication is the key to success!

Continuing Education

We stay abreast of current trends, technologies and industry regulations to constantly add value to your projects, give you a competitive edge, and ensure you’re compliant with any mandatory requirements.

Equipment & Software

We continually invest in system and software upgrades that improve our efficiency and capabilities.

Proofing

No need to worry about dotting your i’s and crossing your t’s, we have you covered! We also ensure your visual design is evaluated and art directed as it’s developed to create the most polished, professional design.

Translation

We work with experienced translators who deliver accurate work and quick-turnaround in a number of languages to help you meet your deadlines.

File Storage & Back-up

Our files are always close by. We believe redundancy is critical so we have daily, weekly and monthly back-up protocols. When you need quick access to a past project, it’s at our fingertips.

Memberships

Eyelight has been a proud member of Communitech since 2004. We recognize the importance of the organization’s involvement as a valuable resource within the technology sector, as well as empowering new enterprises within the Region. communitech.ca

As a proud member of the UpTown Waterloo Business Improvement Area since 2002, Eyelight is an avid supporter of the organization’s initiatives and events to promote the uptown core as a beautiful place to live, work, learn, play and shop. Eyelight is focused on giving back to the community and helping local businesses through its active participation on the BIA’s Marketing Committee. uptownwaterloobia.com

Eyelight is proud to be an active member of the Chamber and has been an avid supporter of the organization since 1988. greaterkwchamber.com

As an accredited business with the Better Business Bureau since 2008, Eyelight is proud to have an A+ rating. mwco.bbb.org

Community Support

Over the years, Eyelight has actively supported many groups and organizations such as:

For over 15 years, Eyelight has been a proud supporter of Junior Achievement (JA) Waterloo Region; a non-profit organization with more than 700 volunteers dedicated to providing business education to young people who will become the future workforce of our country. By providing a valuable learning experience to over 10,000 students annually, JA is truly making a difference by helping kids reach higher and achieve their entrepreneurial dreams. waterloo-region.jacan.org

Everyone loves a good laugh and after working with the Silly People for 5 seasons via the Waterloo Arts Festival, we’ve enjoyed quite a few. It was natural to partner with them when they refocused their efforts and created the Comedy Festival, in support of The Food Bank of Waterloo Region. Eyelight continues to provide marketing assistance with creative design support for the event in Waterloo, Port Credit and Burlington. waterloocomedy.com

What Our Clients Are Saying

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If you’re looking for an agency that’s going to ask the right questions, place strategy at the heart of the process, and ensure that all of your marketing works together towards achieving your goals and building your brand, then Eyelight should be your next phone call.
Iain A. Thomson
Iain A. Thomson & Associates Inc.

All of our staff who worked with Eyelight found them to be incredibly professional, knowledgeable, friendly and reliable. We truly enjoyed working with them through this process. I would highly recommend Eyelight to anyone who is looking for an agency who can deliver creative, strategic marketing services on time and budget. You will be impressed with the results, just as we were!
Tina Metcalfe
Senior Manager of Communications and Development
Family & Children’s Services of the Waterloo Region

The finished product has exceeded our expectations and provided us a much stronger platform to tell the hospital’s story. It has made web updating a much simpler and faster process, which has greatly improved workflow. This is important given the sheer amount of new content we are uploading.

In short, I am very impressed by Eyelight’s services. I feel their work on our website redevelopment was extremely worthwhile and has led to a much more engaging presence for Grand River Hospital.
Mark Karjaluoto
Director of Communications
Grand River Hospital

The Eyelight team were cool, competent, creative and professional throughout the entire campaign. We couldn’t have done it without their insights and passion for branding and communications.
John Matlock
Director of Communications
Perimeter Institute

We originally hired Eyelight to help us with the rebranding of two companies into one company. They designed our new logo, as well as all the new marketing material. Eyelight was an excellent partner in this project, they were experienced, professional and always came through for us even with tight deadlines. We continue to use Eyelight for any marketing that cannot be performed in-house. I believe that with Eyelight’s help, we have some of the best marketing material in our industry and by far the best website of any of our competitors. I would highly recommend Eyelight for any type of marketing needs.
Barb Wilhelm
Roberts Onsite Inc.

Eyelight listened to our concerns, researched our sector and understood our challenges. They developed a visual brand that provided a consistent overall tone for our marketing collateral and assisted with branding strategy to connect Lutherwood’s services. We have since used their services to advise us on marketing ideas for individual programs, develop the structure for and design of our current website, and create marketing packages for specific campaigns and programs. We appreciate Eyelight’s collaborative and responsive approach and their sensitivity to the budgetary constraints of a not-for-profit. I am happy to commend them for their work.
Dr. John Colangeli
Chief Executive Officer
Lutherwood

Eyelight has been a preferred marketing/branding agency for Piller’s for many years and is much appreciated for significantly contributing to the growth and development of the brand.
Rita Weigel
Director of Marketing
Piller’s Fine Foods

Eyelight has provided amazing marketing direction and materials. They have taken a great deal of time to understand our business and our vision and that is apparent in the work they have done for us. They completely overhauled a 25 year-old event that had grown very tired and turned it into the best gala event in the community. We rely heavily on Eyelight and they have never let us down.
Aubrey Walters
President & CEO
Junior Achievement of Waterloo Region

Eyelight was quick to analyze the nature of my business and then set forth a plan to update many aspects of my marketing material. Multiple options were put forward and the creative team met with my staff and me to select a new logo and tagline. The Eyelight staff has been extremely pleasant to work with.
Dr. Kevin J. McCann
Oral & Maxillofacial Surgeon

Needing to significantly improve the website’s interaction with our stakeholders, we approached Eyelight to assist in taking TCMTFA to another level. They did! The creativity of their concepts and attention to detail was outstanding. We were most impressed by their CMS’ ease of use. We’re football coaches, not web designers! But the CMS tool allows us to change content, like scores, quickly and hassle free. The Eyelight team was accessible for questions, additional input and ideas at all stages of the project. I highly recommend working with Eyelight, it was a collaborative and tightly-managed experience.
Lee Deline
President
Twin Cities Minor Tackle Football Association