Tag Archives: CU Store

I’ve been in South Korea for less than four days – and I find that I must already issue a personal apology to the good merchants of PyeongChang and the entire South Korean nation.

But first I must satisfy my wife’s desire for photos taken from inside the “convenience store” that has vexed me since my arrival in country.

CU, which opened in 1990 as FamilyMart, has more than 10,000 stores and is the largest chain store in South Korea. The signage suggests there is some relation to the American chain CVS – but my hasty, haphazard Internet research has not turned up a connection.

The CU store looks like it should have a lot of stuff that you want. It’s crazy colorful, with rows of tantalizing packaging – but nothing is quite as good as it looks.

It’s 85% snacks — and 15% beer. From what I’ve seen, South Korea is a beer drinking culture.

To be certain, there are Ramen noodles for days. In fact, this particular CU store features a display of noodle containers stacked to resemble a Mayan temple complex. Sort of.

And then there is this strange machine, which I suspect is either a lottery machine or something to do with cigarettes.I must admit that I am simply a befuddled American peering into the smallest window of South Korean culture – and unable to see what would be apparent to a wise traveller who actually prepared to go to South Korea beyond bringing warm clothes, thermal socks and two bags of toe warmers.

But, looking at the beverage cases in the back of the CU, we come to the reason for my apology.

In my previous posts I have decried the absence of Diet Coke in PyeongChang. Full of righteous indignation and good old American superiority, I have maligned the CU for not stocking a decent Chardonnay – and for not having Diet Coke.

But let’s look closer at these two Coke bottles side by side. They look almost the same. But if one looks closer (which Americans rarely do) it is clear that these bottles are not entirely alike. One, in fact, subtly but clearly states that it has “Zero Sugar”. And, if one bothers to actually read the front label, it’s also clear that it has zero calories. It is, in fact, Coke Zero. Not Diet Coke exactly — but entirely deserving of an apology.

I can at least wash down the heaping helping of crow I must eat with a diet beverage, full of caffeine and that great cola taste.

On the other hand, my only Chardonnay options continue to be a terrible Chilean wine – and a semi-potable concoction foisted upon the Koreans by an unscrupulous California vintner.

Then again, maybe I’m not looking closely enough.

Travel is all about learning — and being open to what you don’t know. After four days in South Korea, my education has barely begun.