Fine, flat, and limp hair is transformed. Each strand feels thicker, fuller, and bouncier. Hair bends, holds its body, and springs back, with volumized “staying power” that lasts all day without collapsing. No risk of sticky or gummy residue—hair is clean, full, bouncy, and begging to be touched.

Volumizes, strengthens, and protects

Creates bounce and body while smoothing frizz

Hydrates, moisturizes, and adds luster

Detangles, tames, and maintains body and hold

100% vegan, cruelty-free, paraben-free, sulfate-free

Why Rice?

Peter Lamas, founder and creator of Peter Lamas Beauty, discovered the secret behind Rice Volumizing Shampoo and Conditioner as he was cooking rice at home one night. Draining the rice, he reflected on how each fine, flat grain had become soft, plumped, and volumized. Would rice water do the same for hair?