Vestas wanted to launch their new tagline "Wind. It means the world to us." The challenge was to ensure both existing and potential customers truly understand what this statement entails.

Philosophy

Taking its point of departure in four relevant value drivers for different stakeholders, the solution communicates the value that each of these value drivers bring to specific roles in the wind industry.

In merely four months, Vertic created a solution that breaks the four value drivers into 25 unique video presentations that can be combined and personalized to match specific roles, such as financiers, executives, NGOs, etc. In order to do this, we shot videos of 11 Vestas executives in five different locations around the world. The global campaign was localized into eight languages.

Result

Preliminary results showed that targets for time spent on the campaign site are exceeded by more than 100%.