On-screen logo appears as Ryan Seacrest tells contestants the theme of the week's show

American Idol (Fox, March 176)

176

9

HotJobs (Yahoo)

Erin enters taxi cab with career site advertisement on roof

The Apprentice (NBC, March 24)

176

10

1-800-FLOWERS

Models participate in a shoot for online florist ad campaign

America's Next Top Model (UPN, March 16)

175

The IAG Top 10 Most Recalled In-Program Placements focuses on brand/product placements occurring in reality programs on the broadcast networks during the March 14 - April 10 period. The Recall Score is the percentage of television viewers who can recall within 24 hours the brand/product of an In-Program placement they were exposed to during the normal course of viewing Network Reality shows. These scores are then indexed against the mean score for all placements occurring in this genre during the time period (Recall Index). 100 equals average. Note: For this analysis, In-Program placements were only considered if the occurrence had visual element (i.e., was "seen" on-screen) or both visual and auditory element (i.e., was both "seen" and "mentioned"). Only first-run episodes were considered. Both planned and incidental exposures are tracked through IAG's In-Program Performance measurement system.