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Karl Lagerfeld to open store in Istanbul

On January 23, 2014 Karl Lagerfeld will open its first womenswear and accessories store in Istanbul. It will be the first of multiple store openings planned in Turkey during 2014.

The 80 square meter store will be situated in the courtyard of Brandroom, a luxury multibrand store in the city’s Nisantasi fashion district. The new retail location will showcase the latest Karl Lagerfeld women’s accessories collections, including handbags, leather goods, watches, eyewear and scarves together with ready-to-wear clothing and footwear.

On the inside, the store will feature the signature Lagerfeld look including mirrors, light walls, black and white furniture and a mixture of shiny and matte elements. The concept store will also embrace Karl Lagerfeld’s affinity for the digital world. Shoppers will be invited to use a digital guestbook on iPads where they can view the latest collections and news, watch videos, surf Karl.com, and take snapshots of their favorite items. They will also be invited to personally contact Karl Lagerfeld by leaving a note for the designer. Fitting rooms will be equipped with built-in touchscreens which allow shoppers to photograph their looks and subsequently share these images on Facebook, Twitter and or by e-mail.

“We are very excited to be entering the Turkish market in partnership with the DEMSA Group [and] we look forward to expanding our presence to further locations in Turkey in the upcoming year,” says Pier Paolo Righi, CEO of Karl Lagerfeld.

In addition to Turkey, this year Karl Lagerfeld will also be opening stores in Switzerland. On March 20, the brand opens a 20 square meter shop at the Jelmoli department store. In 2013 the brand opened stores in Paris, Amsterdam, Antwerp, Berlin, Munich, Shanghai and Bejing.