notes.thoughts.ideas

Die Kräfteverhältnisse haben sich verkehrt

Talking to editors in a number of companies involved in the discussions (none of whom wanted to talk on the record) there is a sense of mildly suppressed panic about these deals: almost no-one wants to do them, but it is for many of them worse to not be involved in negotiations with the companies that now control the pathways to the audience. The principal attraction of agreeing to publish straight to Facebook is higher traffic, and potentially shared revenue. The drawbacks are higher degrees of dependency on systems over which publishers have no control and little insight.