News

“Movable Ink, provider of the leading intelligent content platform, and Persado, the leading provider of AI-generated marketing language, today announced a collaborative partnership to help brands generate and test personalized content within email campaigns to build meaningful customer relationships and increase engagement and conversions. By combining Persado’s AI-powered solution for generating the specific words and emotions that resonate with a given audience with Movable Ink’s real-time testing and optimization, email marketers can automatically generate and deploy the best-performing content every time for every customer.
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“Email doesn’t have the best reputation in the advertising industry. However, is that unfair? Speaking exclusively with ExchangeWire, Brett Wagner (pictured below), general manager APAC, Movable Ink explains why the format certainly isn’t dead, still has a lot to offer advertisers, and why APAC is leading the charge on global growth of email marketing.”

“Today Movable Ink offers a complete suite of tools and apps that allow email marketers to add a wide array of personalization and dynamically generated assets that uniquely render at the time of open. Today we are going to take a look under the hood, create a few use cases and give you a sense of what having access to this tool set could mean for your email marketing campaigns. ”

“What does it take to revolutionize an industry? How about a little True Grit? This week we interview Movable Ink Founder, Vivek Sharma and learn the three qualities he looks for when hiring and building his team. ”

“Movable Ink, the leading provider of intelligent content software, announced today that marketing veteran Dee Anna McPherson has joined as Senior Vice President of Marketing. She will be based in San Francisco and lead global marketing strategy and programs to drive growth for the company’s intelligent content platform.”

“Movable Ink, the leading provider of intelligent content, today officially opened its new office in Sydney and announced the hiring of Brett Wagner as Head of Sales, Asia-Pacific (APAC). With Mr. Wagner at the helm, Movable Ink’s new office will provide regional support to its growing roster of customers in Australia and New Zealand and open doors for new business in the APAC region.
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“Movable Ink, the leading provider of intelligent content, today announced new solutions for creative variations, which enable marketers to automatically produce millions of personalized versions of messages. Marketers can now generate the perfect email experience in real-time by blending the right creative with the right data for every individual customer.
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“Movable Ink, the leading provider of intelligent content, was named one of New York City’s fastest growing companies for a second consecutive year by Crain’s New York Business. Movable Ink ranked No. 40 on this year’s Fast 50 list, which recognizes the area's best and most innovative companies for their winning business strategies and astronomical revenue growth.”

“Vivek is leading the charge to make email a more dynamic and relevant communication channel for marketers and consumers. With a background in both sales and product development, Vivek brings a potent combination of engineering talent and business savvy to his role as Movable Ink’s CEO.”

“If you’re not familiar with Movable Ink, they are an email marketing tool that studies and learns customer behavior and lets marketers dynamically change their branding and messaging in real time to fit every individual patron, something that is proven to increase conversions. The company recently announced that they passed 100 billion content impressions in the past year! So how do they do it?”

“Movable Ink, the leading provider of intelligent content, today announced that Bridget Bidlack has joined its New York City headquarters as Senior Vice President of Product. In her new role, Bidlack will lead the ongoing vision and development for Movable Ink’s intelligent content platform, the first comprehensive enterprise solution that automates the creation, deployment, and measurement of personalized email content.”

“Email may well be the oldest digital marketing discipline, however, US technology and engagement firm Movable Ink believes that it remains the most misunderstood channel and can further offer marketeers’ the best campaign ROI.”

“Movable Ink, the leading provider of intelligent content, today announced the successful migration of all clients to its new intelligent content platform. Intelligent content is personalized content generated in real-time from any content, data, and business logic. Movable Ink’s intelligent content platform is the first comprehensive enterprise solution that automates the creation, deployment, and measurement of personalized email content.”

“Machine learning, AI, predictive analytics, and other flourishing technologies are remaking the business landscape today. A brave new world is upon us, where every industry from agriculture to healthcare and commerce to advertising is innovating exponentially. ”

“Movable Ink, the leader in intelligent content platforms, today announced it rankings in the 36th annual Inc. 5000, the most prestigious ranking of the nation's fastest-growing private companies. Out of 78 growth-stage software companies (growth-stage defined as revenues north of $20 million), Movable Ink ranked No. 13. Inc. magazine ranked Movable Ink No. 995 out of all 5000 companies based on its three year sales growth of 434%.”

“Consumers shopping for clothing online are apparently not deterred by smartphones' small screens and sometimes clumsy keypads. Among all industries studied, apparel retail took the lead in smartphone conversions during Q1 2017, achieving a 40% rate. The apparel segment also achieved a 51% smartphone conversion rate during Q4 2016, which included holiday sales.”

“Loyalty programs, if executed correctly, have the power to elevate customer experience and drive customer lifetime value. Rewarding frequent shoppers with points is a great start, but a good loyalty program should provide more than just access to coupons and freebies. Delivering amazing experiences is the best way to get first-time shoppers to stick around.”

“It’s a tough time for retailers. Amidst a market correction of brick-and-mortar bloat, a host of general merchandise, specialty brand, and mall-anchor retailers are shuttering stores at an unprecedented pace (potentially 8,600 stores this year according to Credit Suisse). According to the U.S. Bureau of Labor Statistics, this has caused the retail industry to lose over 60,000 jobs in the last two months alone.”