There’s a lot of buzz in the media about mobile devices and many businesses have made an effort to create a mobile website. However, just having a single version of your mobile website isn’t enough. A company’s mobile website should be functional and user friendly across multiple mobile devices and their platforms.

Let’s talk about functionality first. It’s safe to say that not all smartphones are created equal. When creating a mobile website, it’s good to keep in mind that your website isn’t being built for one particular mobile device, as iPhones, blackberrys, and android phones will be all accessing your website. In order for your website to appear correctly on various mobile device screens it’s important to make the necessary adjustments in the interworkings of the website. It is also imperative that simulated tests be done with various mobile devices to confirm that it appears the correct way. For example: ask a few employees at your place of business to pull up your website on their phone and give their feedback on how it appears.

Mobile websites should be easy to navigate and allow users to get to the information they want quickly. No one wants to scroll forever to find a link or read an encyclopedia to find a simple answer. On mobile websites, the motto to follow is short and sweet. Another tidbit is to make sure the phone number is readily accessible on all pages. After all, they are on their cell phone.

Mobile devices aren’t going anywhere and their usage is increasing. If your company doesn’t want to get left behind, now’s the time to make the change. Consider creating a mobile website or improving the functionality and user friendliness of your current one.