Innovate

Needless to say, we run world's best practice Human Centred Design and Lean Methodologies across all of our activities, as well as Double-Diamond and Integral Theory frameworks down-stream.

Real innovation.

Research

Now that we know what it is, let's research the existing market, discover our unknown unknowns and learn the category, back to front.

This is one of the most critical and yet still most commonly overlooked stages of a succesful innovation initiative.

What don't we know ?

Develop

Taking our research learnings, it's time to refine the concept and bring the idea into laser sharp focus.

By now, we should have equipped ourselves with a robust understanding of the opportunity, allowing us to begin making strong choices.

What is it, really ?

Prototype

Finally, it's time to actually make something !

We'll call upon a vast network of incredibly gifted production specialists - across digital, manufacturing and the arts.This doesn't have to be a prohibitively expensive stage of the process, as it is commonly assumed to be - although the stronger the commitment to invest here, the greater the potential learnings.

Get your glue gun out !

Validate

It's all come down to this - does anyone actually want this thing to be a thing ?!

Whether it's your internal organisational stakeholders, B2B or consumer segment - let's find out...The best part is - even if they hate it, we stand a really strong chance of finding out what kind of solution would work for them.