A Manchester-made, innovative app has been launched, allowing craft beer lovers to explore cities and their authentic beer scenes all over the world.

“Everyone needs to know the best places to go – especially in a city they’re not familiar with.”

Jonny Quirk, founder of Beer Adventures

The app, called Beer Adventures, can currently be used in 25 global cities, including Manchester, London, Leeds, Edinburgh and Glasgow in the UK.

“Breweries from the US, Scandinavia and the UK are all leading the charge, and have a global fanbase through social media,” says Jonny Quirk, founder of Beer Adventures.

“It makes sense that people are now going on pilgrimages to drink their favourite beer and wanting to explore the city they’re in.”

Embracing a new kind of tourism

The Beer Adventures app currently covers destinations including Amsterdam, New York, San Francisco, Tokyo, Singapore, Sydney and Vancouver.

“As well as us offering tours in some of the world’s most exciting beer cities like San Diego, Manchester and Berlin, we’re shining a spotlight on less obvious places like Hong Kong, Rome and Paris,” explains Quirk.

“It means users will be taken to the very best beer places, no matter where they are in the world.”

More cities are expected to join the database in the next couple of months, including Bristol, Birmingham, Sheffield and Brighton in the UK, as well as cities across South America and Scandinavia.

“I really see this as the evolution of the organised walking tour, but thankfully without the guy with a brolly leading the way.”

Jonny Quirk, founder of Beer Adventures

“We add new countries, cities and tours every week, and mix beer with street food, culture and sightseeing, so you’re not just sat in the pub,” says Quirk.

“I really see this as the evolution of the organised walking tour, but thankfully without the guy with a brolly leading the way, or being taken to ‘cousin bars’ and falling into all the usual tourist traps.

“If places are doing great things with beer and food, serving local, and have an excellent reputation, then we’ll feature them on the Beer Adventures app.”

An interactive city guide – with added beer

The Beer Adventures founder sees the app as an evolution of the traditional city tour, creating a curated adventure around a new city from bar to brewery, including city facts and key landmarks as well as drinks.

“In today’s world of everyone expecting flexibility and choice, I felt using a blend of technology and real life walking tours made sense in connecting people with all the best places a city has to offer,” says Quirk.

“Our app will let you choose to download the city you’re in or heading to, and you can select from a number of tours we’ve created.

“Think of it like an interactive guide that gets you around town – all highly curated and offering the city to you at the touch of a few buttons.”

Giving local insight

Rather than simply suggesting stop off points, the Beer Adventures app leads its users between locations via Google Maps, and gives them trivia about the city and its beer scene at each bar.

“You may not know a city, but the app will take you on a kind of ‘magical mystery tour’.”

Jonny Quirk, founder of Beer Adventures

“The really cool element here is that you may not know a city, but the app will take you on a kind of ‘magical mystery tour’ and tell you to move on when it’s time,” Quirk explains.

“Our new New York City tour covers 10 stops across numerous boroughs, and our Rome one starts right next door to the Colosseum, passing all the big sights.

“People have always travelled for food, but now that craft beer has become so popular, travelling for beer really is a thing, and everyone needs to know the best places to go – especially in a city they’re not familiar with.”

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