How Markusr started their logo design journey

Company name

Young Black Professional Guide (YBP Guide)

Overview

YBP Guide, the premier destination for young urban professionals, discusses a wide array of topics including; news, politics, relationships, finance, art, and fashion. Instead of reporting news, YBPGuide is focused on creating news by providing an unconventional perspective on current events and staying ahead of current trends.

In addition to original analysis, profiles of politicians, business leaders, and cultural figures, product reviews, and lifestyle content, YBP also will offer a insight on daily news events and recommend articles from around the web.

Tell us a bit about who you are and the people you reach

Our demographic has been labeled by some as the "Change Generation". This group is between the ages of 22-40, and consist of highly educated working minority professionals. I have included some visual representations of our audience below.

Requirements

The name of our company is Young Black Professional Guide. We would like to have something that says YBPGuide. The site's full name, can be incorporated into the design, but doesn't have to be.

Were looking for something edgy, modern, sharp and classy. We are not interested in traditional. Were looking for a mixture of Obama meets Kanye West (prior to the Taylor Swift incident) (not asshole , but edgy).

We need a logo for multi-purpose use, and can be used not just on websites and invoices, but on stunning power-point presentations and proposals.