1) How both phone numbers start with 727, and
2) That Google links to Yahoo maps as well as Mapquest

Below this there are three pictures of the aeroplane, and then the right product page at Boeing.com as organic result #1. (screenshot)

Better precision:

The right product page being on page one (here as #1) is the greatest change I'm personally seeing with "update Jagger". Boeing 727 is not a very competitive phrase, but try searching, eg. for nokia 3650 and note how the first results are not affiliate sites.

I remember a while ago when you searched for [denise austin] the fitness personality, the first result was Denise in Austin Texas, but they seemed to have cleaned that one up.

The Nokia serp is typical of a lot of SERPS I'm seeing, and don't worry Amazon is listed right there at number 10. Haven't gotten to analyze how they are pickinging out the aff's yet, waiting for the last jagger to make it's way out.