FOR IMMEDIATE RELEASE

NOW YOU CAN GO ORGANIC WITH ESSENTIAL OILS
Aura Cacia® introduces first USDA-certified organic oils and supports growers at the same time

URBANA, IOWA (April 27, 2010) — Here’s good news for consumers who want to incorporate more organic products into their everyday lives. Aura Cacia, the leading essential oil brand in the U.S., is launching the first-ever line of USDA-certified organic essential oils. The collection of 25 organic essential oils includes the most popular oils — lavender, eucalyptus, peppermint and tea tree.

“The USDA organic certification means that customers can be assured that no synthetic pesticides, herbicides, fungicides, or processing agents are used to produce these oils”, explains Aura Cacia senior brand manager, Jane Merten. She also notes that overall consumer demand for natural health and beauty-care products is on the rise, with sales estimated to reach $12 billion by 2014.

If that’s not reason enough to switch to certified organic essential oils, here’s another. Aura Cacia’s unique program, called the “1% Fund,” returns one percent of its sales of all organic essential oils directly back to the farmers and the communities that produce the oils. “The farmers are certified organic and are already using sustainable growing methods. Through our 1% Fund, we make an even bigger impact in the communities in which our oils are grown,” noted Merten. “Money from this fund is used for everything from supporting education for the children in the community, to larger initiatives such as providing funding to improve organic farming operations or improving the water supply to the whole community.”

Essential oils are the highly concentrated, aromatic essences of plants. People use them in a wide variety of ways including massage oils, air fresheners, and bath blends. (Go to www.auracacia.com to find “recipes” for blending oils for a number of beauty-care and household uses.)

In addition to the USDA-Certified organic line, all Aura Cacia essential oils have a purity guarantee. They have been rigorously tested using state-of-the-art gas chromatography mass spectrometry to confirm they are free of any adulterants. “Consumers will also appreciate that these certified organic essential oils come from a single source, which is listed on the product label,” adds Merten. “By being involved in the production process from ‘the crop to the drop,’ we guarantee the purest essential oils on the planet.”

The Organic Trade Association states that 73% of consumers have purchased organic products. Organic options continue to gain momentum in personal care products, growing more than 30% during the past 12 months. Aura Cacia organic essential oils are available at natural & organic product retailers across the U.S. and online at www.auracacia.com.

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Editors: Product samples and images available upon request.

Aura Cacia® Aromatherapy
Aura Cacia provides consumers with personal-care products made with 100% pure essential oils. Aura Cacia® fulfills consumers' desires for comfort, health and safety in personal care products by combining the benefits of aromatherapy with practical products that can be used every day by the whole family. Find out more about Aura Cacia at www.auracacia.com.

Frontier Natural Products Co-op™
Founded in 1976 and based in Norway, Iowa, Frontier Natural Products Co-op™ offers a full line of natural and organic products under the Frontier, Simply Organic®, and Aura Cacia® brands. Products include culinary herbs, spices and baking flavors; bulk herbs and spices; and natural and organic aromatherapy products. Frontier's goal is to provide consumers with the highest-quality organic and natural products while supporting and promoting social and environmental responsibility. For more information about Frontier, visit our website at www.frontiercoop.com.