Prior to September 2017, YouTube provided a built-in tool that allowed you to edit your videos before publishing to the platform. However, as of last September 20, 2017, YouTube’s Video Editor tool is no longer an option. On YouTube’s Help Forum, Community Manager Marissa explained, “We’ve seen limited usage of these features, so we’ve retired […]

Peanut butter and jelly. Puppies and the park. Beach days and ice cream. Some things just obviously go together — but what if I put sales and marketing together in that list? Would you still think they worked better as a pair? More than likely, you haven’t quite considered your sales and marketing to be […]

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Copywriting may be the most important and foundational skill in all of marketing. Every ad campaign requires it and it’s used across every single marketing channel. As a marketer, I’m so thankful that I spend some of my early years improving my own copywriting skills. That time continues to pay massive dividends in my career […]

To consider what semi-structured data is, let’s start with an analogy — interviewing. Let’s say you’re conducting a semi-structured interview. This, as the name implies, falls somewhere in-between a structured and unstructured interview. For context, a structured interview is one in which the questions being asked, as well as the order in which they are […]

You might know Cadbury for their high-end chocolate and candy, but did you know they sold instant mashed potatoes from the early 1960s to the mid 1980s? Image Credit: Geek Goes Vintage Smash, their instant mashed potato brand, surprisingly reached mainstream success. But, unfortunately, it was at the expense of lowering their flagship product’s perceived […]

Google Analytics (GA) is a digital marketer’s best friend. I use it all the time to check metrics, spot trends, and see what type of content my audience appreciates the most. Of course, there are other tools you could use to analyze your metrics, but they’re not as valuable as GA for two reasons. First, […]

No matter what industry you’re in, email list building is still an important and high impact marketing activity. Though you may see the occasional article proclaiming “email marketing is dead,” you can safely continue your campaigns, and know that “the money is in the list” (as they say). Now, there are many ways to build […]

As a video marketer, editing might be the most important part of post-production. If you can’t seamlessly weave your shots together or get your cut to hit the right frame, your video will seem unpolished and disengage your viewers. That said, if you’re operating on a shoestring budget, you might not be able to afford […]