News

New from our companies in Australia
and New Zealand.

The News: 19 February 2018

The Tomorrow project

Perceptive is partnering with Cheers.org.nz to help create a generational change in attitude towards alcohol among 18 – 24 year olds. Perceptive's multilayered research approach will test industry hypotheses and uncover genuine insights into how people are feeling and behaving. This will inform the long-term the communication strategy of Cheers.org.nz, as well set the benchmark for all future activity.

​

Velocity Valentine's day

Velocity has given back the points spent on unromantic items in the lead up to Valentine’s Day this year. CHE Proximity and Velocity found that toasters, kettles, vacuums, compression tights and even a nose hair trimmer were redeemed with points, when they could have been used for romantic getaways. The campaign launched with CEO Karl Schuster giving the points back. Watch it here.

So Good surprise

Non-dairy milks have a taste misconception that makes them taboo in many Australian homes - so in order to address this the team at Traffik decided to trick consumers to trial. Partnering with a Chefs team, they successfully lured consumers to sample the surprisingly delicious taste of So Good Almond Milk across 4 weeks and 7 locations.​

New heights with Xero

Porter Novelli NZ's client, Xero took pilates to new heights hosting a sunrise session for influencers atop the Sky Tower. Xero follows your business wherever you are, and MatWorks Pilates did just that. Read The Modern Girl’s take on it here.​

Strong contenders

AdNews has announced their Agency of the Year awards finalists and we are contenders in 21 of the 28 categories. CHE Proximity and Clemenger BBDO Melbourne both have 10 finalists and Clemenger Brisbane, Clemenger BBDO Sydney, Traffik, TKT Sydney and The Brightsmiths (CHEP) are also in the hunt. Clemenger BBDO Melbourne client Airbnb is a finalist for Brand of the Year. Good luck all.​

Gavin Chimes in

Clemenger BBDO Melbourne is pleased to announce the appointment of Gavin Chimes as Senior Copywriter. Gavin was named Australasian Creative of the Year at AWARD awards in 2017 and his body of work has seen him recognised at Cannes, D&AD and Spikes. Gavin has worked on Clients including Tiger Beer, Qantas, OPSM and American Express. ​

Creative opinion

Nick Worthington, Creative Chairman of Colenso BBDO, spoke to WARC about how Colenso BBDO works to stay top of the world's creative and effectiveness charts. Read his full opinion piece here. ​

Carmela's LBB

Little Black Book recently interviewed Carmela Soares, ECD at Clemenger BBDO Melbourne, to find out how her perspective affects her work as a creative leader at the world's top agency. Read the full interview here. ​