All this is to say one thing: If you're not using email in your marketing right now, you're missing out.

Why Calls to Action are important in email marketing

Look: You can write the greatest, most inspiring sales email in the history of the Universe.
As readers go through your email an inexplicable desire to buy your product overcomes them,
a bright light emanates from their screen, and they get visions of the dramatic changes buying your
product will effect on their lives...

And then there's no button to buy. Confusion spreads among your readers, they wander around aimlessly,
and some even jump off a cliff and swim out to sea in search of Atlantis, where it's rumored that
they can buy your product.

Overdramatic? Potentially. Hyperbole? Most certainly!

But here's the thing: If you don't tell people what step they need to take next, they will not take any action.
Because that's what you implicitly tell them: There's nothing more for you to do here.

So you need to include Calls to Action (or CTAs for short) in your email.
You need to tell people what you want them to do: Buy your product, sign up for a webinar,
read an article, etc.

The Beginner's Guide to Email CTA Infographic

Letitia, our designer created a stunning infographic that summarizes the information in this guide.
Check it out:

Share this Infographic On Your Site

Click the textfield to copy the code to your clipboard.

Feel free to use this infographic for your own use, with attribution

In this extensive guide, you'll learn everything from the basics of how email works all the way to
the visual design of email CTAs to copywriting tips to tracking the success of your email marketing campaigns.