Increasing product awareness

Jeff: Let's say I have what I think is a great product or service but not many…people know about it.…How do I go about making people aware of my product?…Dave: Well the first thing you need to start with is the target market.…The target market are those group of people that would be most interested…in your product.…So let's say that I'm creating-- I'm just making something up here--…I'm creating a new kind of doll, right.…I want to choose the target market that's most likely to buy that doll.…So it might be moms, but I might want to get more specific. What kind of mom?…How many children does she have?…And the more targeted I can be in the market that I am addressing and the…product that I am creating, the easier it's going to be for me to market to them.…

One of the common errors that I see from new entrepreneurs is--I will ask them…what's your market, and they will say, oh well everyone or something like that.…And if everyone is your market then no one is your market.…So first of all you identify the market. Then the next question is where…

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Released

3/30/2012

Get a glimpse of what it takes to start and successfully run a business in this candid interview with seasoned business coach and author Dave Crenshaw. Discover the secrets of managing priorities, working for your customers, bankrolling an idea, and investing in future success. The course covers tips from getting started as an entrepreneur to pitching to investors and researching the competition.