I can’t take it. I have to say something. I don’t want to run into another client who has been lied to, scammed, or manipulated out of money by freelancers, firms, consultants and employees. It’s especially hard when clients call me in to fix their...

When you are talking to your marketing director or agency, you know just as well as I do that they do a great job pulling out the acronyms to make sure they show they are using all the popular marketing methods to grow your business. If I don’t hear SEO, PPC,...

Our jobs have given us the ability to work with a wide variety of businesses. Because of this, we see certain trends with different business categories that give us quick wins in implementing new sales techniques. This week we are highlighting some quick tips you to...

I’m sure this article is going to spawn some disagreements. There are many in the ad industry that still use this technique to advertise their clients, but I think it’s cheap and completely lacking in creativity. They use it because it’s effective,...

I’m not a huge fan of revenge ads (I feel like they validate your competition) and I have never really liked the idea of giving your competition any advertising space. As far as revenge ads go, this is pretty funny. This is a response to an ad that McDonalds...

I’m not a fan but it looks like things didn’t go to well. I’m also not sure what category they were going for. I mean, if you think of a state as a brand, then the whole island, ocean warm sun sailing feeling already goes to probably Florida, Hawaii...

I think this was a huge mistake. He almost single-handedly turned Dos Equis into one of the most respected imports. He also had a huge audience appeal and was in the process of creating a universally used phrase (I don’t usually do X but when I do….)....

I think lack of respect for your competition shows lack of character and confidence. If you are better than your competition then what do you have to be afraid of? If they are a threat to you then maybe the problem is with you. To congratulate BMW on its 100th year as...

I think number 2 is especially interesting. I often think that marketers desire to push advertising is creating a world where the amount of content is over stimulating and therefor under appreciated by consumers. It’s all about who has the larger digital...

Because sometimes you have to have a little fun and honesty. Italian industrial product designer Marco Schembri decided to show what famous logos would look like if they were affected by their own products. McDonald’s logo gets fat from burgers, Gillette is cut...

It’s good to be honest about your product. So many times it’s easy to get caught up in your success and overlook the improvements you need to make. Actually, he called it something even worse. Source: Slack is an insanely popular app, but its CEO thinks...

Caution! Application of these superpowers could cause mass spikes in sales, better marketing information and a more cohesive strategy. Use these superpowers at your own risk. The ability to detect specific market trends. Now, for a second, I’m going to assume...

One of the biggest joys of my job is working with a wide variety of businesses to tackle a wide variety of problems. When walking through that clients door for for the first time you experience a flurry of excitement, exhilaration, enthusiasm and even the occasional...

I remember walking out the door of my last job, on my last day, saying, “I’m not spending my life working for another man’s dream.” I had finally felt the call of the freedom of freelancing and responded with a wholehearted letter of resignation. It was my moment to...

Keyword Architecture Key·word Ar·chi·tec·ture ˈkēˌwərd/ ˈärkiˌtekCHər/ noun For those readers outside the search-industry, a Keyword Architecture refers to the structured use of keywords in a website, which influence the terms that the website is able to rank for in...