Rationale

This course aims to inform students of the nature of marketing as seen from a management perspective in the context of today's rapidly changing environment. In particular this course will focus on outlining the basics of consumer behaviour and demonstrating how this is an integral element of successful marketing practice.

Synopsis

The course focuses on the decision making process and aims to highlight the importance of customers to an organisation be they individuals or other organisations. In today's fast paced world, full of instant information and communication options, modern marketers need to be aware of their customers needs and wants and how they are likely to interact with their marketing communications and activities.

Objectives

On successful completion of this course, students should be able to:

know that marketing begins and ends with customers and consumers

understand how market research can provide relevant information about customers

Text and materials required to be purchased or accessed

ALL textbooks and materials available to be purchased can be sourced from USQ's Online Bookshop (unless otherwise stated). (https://bookshop.usq.edu.au/bookweb/subject.cgi?year=2012&sem=04&subject1=PDC5412)

Reference materials

Reference materials are materials that, if accessed by students, may improve their knowledge and understanding of the material in the course and enrich their learning experience.

Student workload requirements

Activity

Hours

Directed Study

20.00

Private Study

20.00

Assessment details

Description

Marks out of

Wtg (%)

Due Date

Notes

ASSIGNMENT

100

100

TBA

Important assessment information

Attendance requirements:
Not applicable.

Requirements for students to complete each assessment item satisfactorily:
Not applicable.

Penalties for late submission of required work:
Not applicable.

Requirements for student to be awarded a passing grade in the course:
Not applicable.

Method used to combine assessment results to attain final grade:
Not applicable.

Examination information:
Not applicable.

Examination period when Deferred/Supplementary examinations will be held:
Not applicable.

University Student Policies:
Students should read the USQ policies: Definitions, Assessment and Student Academic Misconduct to avoid actions which might contravene University policies and practices. These policies can be found at http://policy.usq.edu.au.