A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

All Systems Go for GoDaddy IPO (New York Post)
GoDaddy is expected to have a much easier time selling its initial public offering in its road show next week, as Google has decided against making an aggressive push into the domain space. GoDaddy first filed papers for an IPO last June 9 — the same month Google announced it was planning to move into the space.

Former Kozmo CTO: There’s Froth in the Local Delivery Market (Street Fight)
Street Fight recently caught up with Chris Siragusa, CEO of Max Delivery — who also happens to be the former CTO of Kozmo.com. Siragusa talks about what’s changed in delivery since the 2000s and why he thinks things will turn out differently this time around.

Google Local Pack Displaying Logos In Web Search Results (Search Engine Land)
Google is testing a new local pack design, also known as the “snack pack,” it’s local maps results found in the web search results that are triggered based on local intent queries. Some contain maps, some contain logos and some contain pictures from their local business listing

Movers and Shakers: Openings and New Hires at MatchCraft, Verve and McClatchy (Street Fight)
Every two weeks, Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new jobs and hires at RealMatch, Cxense, Gannett, Soleo, Moz and many more.

You Don’t Have to Geotag Your Tweets to Give Away Your Location (Observer)
Malibu-based research firm HRL Laboratories created an algorithm that analyzes tweets to determine where the users live and where the tweets were coming from. From a fire hose of tweets from 101,846,236 Twitter users, they were able to geotag over 80 percent of all public tweets down to within a couple of miles.

Eating at Chili’s Can Now Get You a Free Uber Ride Home (Fortune)
Ride-sharing service Uber is partnering with Chili’s restaurants to give diners a $20 credit for transportation, the companies announced Thursday. Ziosk, a company that offers a pay-at-the-table tablet, will allow customers to answer a question and then receive the Uber credit via text message.

Swarm Launches Direct Messaging, Ditches Awkward Public Plans (TechCrunch)
Swarm has today launched private messaging within its location-based social network, ditching options to hop out of the app for a call, text message or a Facebook message. The update also eliminates Plans tab, where users would be able to post ideas to their friends publicly.

Cash Burns Fast for Uber-Like Startups That Grow City by City (Bloomberg)
Since they burn cash more quickly, there’s a higher chance of a bust when times get tough. While that reduces their appeal for some investors, other backers are betting that the first to build out operations will be able to fend off new competitors because of the high up-front costs.

Square’s Move Into Small-Biz Services Will Be a Tough Row to Hoe (Pando)
Companies as a rule are slow to adopt new changes in technologies. If consumers were slow to take to Square’s digital wallet, small businesses are going to be even tougher to sell on new services from a tech company, even if it is based on data insights gleaned from millions of Square transactions.

Spayce Takes on Yik Yak With a Location-Based Social App for Sharing “Moments,” Not Gossip (TechCrunch)
A newcomer called Spayce is gearing up to compete with its own take on local social networking. It encourages community members to share their photo and video “memories” happening around a given location, whether that’s a city, college campus, neighborhood or even a particular venue.