Perhaps the only thing that changes more rapidly than technology in today's amped-up digital environment is the terminology used to describe that technology and its impact on consumers--and marketers. One recent example is the advent of the term "omnichannel" marketing, which many struggle to differentiate from another relatively recent term--"multichannel" marketing. Still, those who are most enmeshed in the field say there is a key distinction between the two, and it's one that will have an impact on marketers as they continue to seek ways of having a meaningful impact on the consumers they hope to engage. And, importantly, it's less about technology than it may seem.

Tetco-Voxpilot Launches Videofy

Tetco-Voxpilot is launching Videofy Studio, a software suite that enables both professional video creation, in any format, and its incorporation into interactive video broadcasting systems. With Videofy Studio, Tetco-Voxpilot streamlines the creation of video content. The Video Portal Creator allows the user to implement created videos as well as external dynamic elements with the aid of a user-friendly graphical interface. Once this step is complete, all that is required is the publishing of the application onto the servers, which becomes accessible in real time.