Yes, you read that right. Normally the consumer just lounges in their "university of pink" hoodies or sweats now you can lounge around in your fave HBCU color sweat courtesy of VS. In June the lingerie store rolled out its nationwide collegiate collection, featuring the names and logos of some 33 universities on sweats, hoodies, football tees, and totes. This fall, the brand plans to include five HBCUs in the second phase of its collegiate collection.

According to Dent, the first HBCU schools that will roll off the Pink line will be Howard University, Florida A&M University, Hampton University, North Carolina A&T University, and Southern University. "We have agreements with the licensees who handle collegiate apparel for those schools, and this has been in the works for some time," he says. Dent adds that the company plans to include students from the schools in internships at Victoria's Secret, and feature promotions at their homecoming events.

Ps. Richard A. Dent III, chief operating officer for Pink is a graduate of Florida A&M University's business school and a member of the school's board of trustees.

1 comments:

I'm an AGGIE... North Carolina A&T that is... AGGIE PRIDE... so I was super excited that our school is one of the 5 in the first installment... until I found out that they are only going to be in stores in the area of the school... and not even available online... I mean I know the pink brand is marketed to the college student but why can't the alumni get some PINK love!