/ E-Commerce

For starters, find affiliates likely to attract consumers interested in your products, says Kim Giroux of marketing firm Zog Digital. And they don’t have to be online. Radio personalities, for example, can offer promo codes that drive shoppers to retail web sites.

For starters, find affiliates likely to attract consumers interested in your products, says Kim Giroux of marketing firm Zog Digital. And they don’t have to be online. Radio personalities, for example, can offer promo codes that drive shoppers to retail web sites.