HOW TO KEEP PLATINUM FOR LONGER
May 21 2018

If you are or have already been blonde, you will definitely identify with this situation: you leave the beauty salon with the perfect color, platinum the way you always dreamed and over the days will watch your hair turning yellow gradually. It is not easy to suffer this disappointment, but today we will teach you to keep platinum for longer.

The first step is changing habits. One of the things that most damages platinum color is heat. Whenever you bathe, use warm or cold water and try not to expose yourself to the sun without a thermal protector. The straightener, for platinum hair, is the worst option, because it is the one that comes in more direct contact with the blonde. In this case, avoid using it as much as possible, but if it is of extreme necessity, use at maximum temperature of -135ºF (180ºC).

It seems obvious, but this tip is of the utmost importance: choose the right products for your hair! The platinum blonde is one of the most sensitive hair you can have, so you have to choose shampoos and conditioners that are specific to those who have this coloration. One should not fall into the false idea of ​​those products that are written: "shampoo for all types of hair". The label should have something like: "shampoo for platinized hair" or "shampoo for discolored hair".

Once a week or every 15 days, you should give yourself a purple shampoo and let it act for a few minutes. These products neutralize the yellow color, resulting in the desired honing tone. But attention: the shampoo is not miraculous and will not advance anything if you do not follow the previous tips.

As you can see, it is not at all impossible to keep the color that you left the salon, but you must be careful and discipline. We advise you to create a "capillary schedule" to care for your hair through the steps of hydration, warm protection and the right products. Your hair deserves this affection and this way, the color of dreams will never become your worst nightmare.