Yoel Sumitro

VP of Product Design - Bukalapak

Originally from Indonesia, Yoel Sumitro left for Seattle to get a degrees in UX from University of Washington. From there, he has been globe trotting: first, he worked in Apptio in Seattle, followed by Mobilewalla in Singapore and then he was at adidas Group in Germany. He also worked as a Senior UX researcher at Uber before finally in 2018 he decided to go back to Indonesia and is working at Bukalapak as their VP of Product Design.

All Sessions by Yoel Sumitro

Day 2 (5 July 2018)

11:15

Minimizing The Time-Space-Cognitive Distance Between Your Product Team and The Users

11:15 - 12:00

This session will be delivered in Bahasa. You will learn how to bring your product team as close as possible to the on-the-ground experience of your users via several UX mixed-methods research designs.