Dutch Bros raises more than $430,000 for local kids’ organizations with Buck for Kids fundraiser

October 5, 2018

GRANTS PASS, Ore. (October 5, 2018) – Dutch Bros raised $431,283 for local kids’ organizations with this year’s Buck for Kids (B4K) event. Held annually on National Coffee Day, Sept. 29, B4K donates $1 from each drink sold to local children’s organizations. Since its inception in 2006, B4K has raised a grand total of more than $2.1 million.

“The kids in our community are incredibly important to us,” said Travis Boersma, CEO and co-founder of Dutch Bros Coffee. “We are so grateful to our customers for coming out to support them on Buck For Kids day.”

Today, B4K is one of the most popular fundraisers held companywide. It is surpassed only by Drink One for Dane, which raised more than $1.3 million in one day this year.

Dutch Bros began celebrating B4K in 2006. Ten years later, in 2016, it began holding the annual fundraiser on National Coffee Day as a way to further celebrate its communities and capture the enthusiasm around the commemoration of a nationwide favorite.

On B4K day, Dutch Bros’ goal is to make a positive and substantial impact on the day-to-day lives of the people in its communities, specifically the children within them. Each local operator chooses which local kids’ nonprofit to support, and the funds raised directly benefit youth in those communities.

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Dutch Bros Coffee Appoints Joth Ricci President

Grants Pass, Ore. (Jan. 16, 2019) – Dutch Bros Coffee, the country’s largest privately held drive-thru coffee company, has appointed Joth Ricci president. Working alongside CEO Travis Boersma, Ricci will leverage his beverage expertise to ensure Dutch Bros is well-positioned to achieve its expansion plans, including growing to 800 locations over the next five years.

“I’ve gotten to know Joth over the years, and he is a natural complement to our team,” said Boersma. “His proven abilities in strategic planning will be invaluable as we fine-tune our systems, standards and processes for our expansion goals. We’re thrilled to welcome him into the Dutch Bros family.”

“Dutch Bros is a unique brand with a loyal following,” added Ricci. “It’s an honor to be part of the team as we look to power Dutch Bros’ growth into new markets.”

With a passion for innovation and the beverage business, Ricci joins Dutch Bros from Adelsheim Vineyard, where he was president and CEO and remains a strategic advisor and director. Previously, he was president of Stumptown Coffee Roasters, where he collaborated with TSG Consumer Partners, which has partnered with Dutch Bros since acquiring a minority stake last year. Additionally, Ricci is a director at Brew Dr. Kombucha and Ninkasi Brewing.

Ricci, who began serving as president on Jan. 7, is focused on guiding day-to-day activities and working directly with the board, TSG and management, while Boersma oversees Dutch Bros’ big picture strategy.