3.
SOME POINTERS TO START WITH: Choosing a typeface is not 1 typography. Information 2 3 Typography has one plain design is not about the duty before it and that is use of good typefaces, it to convey information in is about the use of good writing. No argument or typography. Which is a consideration can absolve The argument that huge difference. Anyone typography from this duty. we do not have can use typefaces, A printed work which enough fonts at some can choose good cannot be read becomes a our disposition is as typefaces, but only few product without purpose. good as irrelevant. master typography.Introduction to Typography Gyaan Adda: 46 | Hafsah Parkar | 13 December 2012

5.
keep it exactlythe same, orchange it a lot!!avoid wimpy, incrementalvariationsTwo typefaces work welltogether if they have onething in common but areotherwise greatly different.- can be visual (similarx-height or stroke weight)- same period of time- designed by the samedesignerIntroduction to Typography Gyaan Adda: 46 | Hafsah Parkar | 13 December 2012

6.
There are only conventions, no ironclad rules... Do what you feel will work, but remember its purpose. Source: http://www.smashingmagazine.com/2010/12/14/what-font-should-i-use-five-principles- for-choosing-and-using-typefaces/Introduction to Typography Gyaan Adda: 46 | Hafsah Parkar | 13 December 2012

7.
CONSTRUCTION OF ‘PERsonas’:The verticals are all of the same widthrather the same thickness. The curves arenot exactly circular. All the strokes exceptfor the curvilinear lines are geometricin nature. The entire family has a mixof curvilinear and vertical / horizontalstrokes. StrokeThe weight of the font is regular.Introduction to Typography Gyaan Adda: 46 | Hafsah Parkar | 13 December 2012

12.
gExploring a letter form: GGCOMPOSITIONIn a space of 1”, compositions were GG Gg gcreated, so as to show interesting facetsof the letter form while still giving the Gidea of the original letter form. G GThis exercise made us use the laws ofGestalts to the fullest, especially the lawof closure. gTwo styles were explored, one which had G gaccentuated edges while the other was abasic type face for the lowercase G. G gTypefaces: Accent, Santana G G G g gIntroduction to Typography G G G Gyaan Adda: 46 | Hafsah Parkar | 13 December 2012