The term ‘Junsinsajo’ is used in Korean portrait painting, meaning the replication of a person’s shape and spirit. Through various image-making processes, this idea endures in contemporary photography through the rendering of a model’s shape, personality and capturing of their spirit, as well as physical likeness. Believing is Seeing features artworks that are based on Junsinsajo and question the notion of ‘Koreanness’.

Co-curated by David Drake at Ffotogallery and Jiyoon Lee from the SUUM Academy & Project, this exhibition is the first contemporary Korean photography exhibition in Wales, indeed one of the first in the UK.