Opinion

Governor Phil Murphy has released a series of short promotional videos on his Twitter account, touting his various goals and achievements so far. Here, I will consider the advertisements as art objects and not policy, and talk about their successes and failures as such. The “Raising the Minimum Wage” ad https://twitter.com/GovMurphy/status/990976015987036165 Shot in a documentary style, this ad follows a woman (“My friends and affiliates call me Miss Cookie”) who

Images matter. Candidates for elected office spend thousands trying to get just the right photo, logo, and website to capture their message. In this visual analysis of the NJ11 Congressional Race candidates, I’ll be looking at two of the best, most professional, and clear websites, and two of the absolute worst. Best in show Ghee Family From a strictly visual standpoint, Tony Ghee’s website is fantastic.

As a member of the law enforcement community, May 13th – May 19th is a historical and significant time of year, where we honor all law enforcement personnel throughout our country. In 1962, President John F. Kennedy signed a proclamation designating May 15 as Peace Officers Memorial Day, and every week during that time of year as National Police Week. This is a time for our country to salute the

For the past few decades, all across America, right-wing corporations and billionaires like the Koch brothers have been stealthily funding organizations with a mission aimed at stacking the deck against working families. Their goal is not to shape meaningful public policy, but rather to boost the bottom lines of their big business and well-heeled backers. These deep-pocketed groups are methodical, connected and committing serious resources to their regressive efforts. All

Dominated by America’s most expensive media markets, New Jersey has long relied on direct mail to reach targeted voters. Advances in advertising technology, especially programmatic digital advertising, are providing new ways to reach voters without exhausting a campaign’s budget.Digital advertising has more microtargeting options, provides real time data, and enables voters to quickly get candidate information, sign up to volunteer, and make a contribution.Effective and nimble, programmatic digital advertising is

As former FBI Director James Comey has been making several media rounds promoting his book, A Higher Loyalty, an overwhelming number of reviewers have concluded that the book is nothing more than a catalogue of innuendo, speculation, and opinions about President Trump’s character and loyalty, from a man who is on a mission to make money at the expense of the Trump administration. In addition to book critics, many law

The author being neural tested for reactions to political ads. Can neuroscience make political and issue ads more effective? Corporations use neuroscience to test ads prior to launch. Anything that provokes an undesired response in test subjects is changed before the ad reaches the public. This is valuable insight, but few political campaigns use neuroscience or likely know much about it. Neuroscience is more than logging

Throughout history, the young people of each generation have stood toe to toe with injustice. The suffragists fought for a woman’s right to vote, culminating in the passage of the 19th Amendment in 1920. Civil rights activists embraced civil disobedience to protest against discriminatory laws, resulting in the Civil Rights Act of 1964. Women who were tired of falling victim to sexual harassment and assault, who were tired of being

The Parkland, Florida shooter had a documented history of violence. The shooter’s public attorney, Howard Finklestein, acknowledged in a New York Times article that the shooter “exhibited every single known red flag, from killing animals, to having a cache of weapons, to disruptive behavior, to saying he wanted to be a school shooter.” The question we must now ask ourselves is why was this person, who demonstrated known indicators of

Weeks after enacting the biggest tax reform package in a generation, some in Washington, D.C., are already back to their old habits and looking to raise federal gas taxes by as much as 25 cents a gallon. They claim the proposed tax is needed to help pay for a massive $1.5 trillion infrastructure plan. Coming on the heels of a recent 23 cent gas tax hike in the Garden State, the federal levy would result