Peter Duke Media Services

Professional Services

Here's a quick sample of my work. If this video is too much, you can go to Peter Duke Photography, instead (or browse below). Here are my latest Instagram Photos and my work on Flickr.
World Class Photography - Fashion, Portrait, Advertising & Editorial
I've been making photographs for long … More

What medium does the message want?
Messages, like water, will seek the medium best suited to its propagation. As a Media Strategist, I help enterprises find technology solutions to solve creative problems across the ever divergent landscape of today's mediums [sic]. My ability to communicate with … More

Creative Direction starts by defining the Problem, Success Criteria and Positioning for Creative teams, resulting in Creative Briefs that disciplinary specialists can use to benchmark their ideas and executions.
Problem Definition
The primary task of a Creative Director is defining the problem (or … More

Case Studies

American author, singer and actress, Hilary Duff wanted to take personal charge of her online presence. Hilary has a savvy understanding of social media and understands the importance of maintaining a direct relationship with her audience. Her Facebook page is fast approaching three million … More

Back in the day, Elena Davis and I worked together non-stop in the hectic fashion business. She was a model, and I the photographer. Years later, Elena was stopped in an intersection in Houston, Texas by a homeless woman with a simple request; "do you have some water?"
From that moment of … More

The Shoah Foundation, founded by Steven Spielberg, was donated to USC several years ago, and is now known as the USC Shoah Foundation Institute. The foundation has created an archive of 104,000 hours of testimony from holocaust survivors and witnesses. The digitized video is stored in a … More

As Web Director for Virgin Entertainment Group, I produced and directed the creation of the Virgin Megastore Digital Preview System. The system is a web-based implementation that allows customers the ability to scan 250,000 CD titles and 11,000 DVD movie trailers. The system consists of 400 touch … More

Timeplay came to Playground Media Group to help develop a platform and content for a video game system, designed to be deployed in movie theaters. The challenge was to come up activities that could engage an entire audience. We created and developed "Behind the Screens", and interactive game show, … More

Microsoft approached me at the AFI enhanced Television Workshop (now called the Digital Content Lab) and asked me to design web-enabled High Definition Video discs that would be used on Windows Media Center computers. I brought the project in-house at Playground Media Group where we developed some … More

Early in 2007 I was asked by the Wilkinson Group to help concept and develop a plan on how to turn Tetris into a spectator sport for Blue Planet Software. Our ultimate proposal was to create a "Tetris Cup" to achieve the goals below. Although this plan has not yet been executed, the Tetris Company … More

LVSP is a $300MM project that was a joint effort between the Las Vegas Water Authority and the Southern Nevada Water District to educate Las Vegas visitors on water conservation and sustainable living. As Creative Director of Technology, my job was to oversee problem definition, design, and … More

I live on a dangerous street. Four people have been killed in recent years, three in a fifteen month period. My neighbors were up in arms and so I created a community website, Safe Westside, to focus the energy on engineering, education and enforcement solutions. Within 24 hours we had collected … More