Misc Article Samples

In a wide-ranging survey of more than 1,700 chief marketing officers from 64 countries and 19 industries, IBM’s 2011 Global CMO Study revealed that a large portion of CMOs, while excited at all the changes happening in the marketplace - are ill-equipped to deal with and manage it.

I know, I know. Augmented reality (or "AR," is it?) is the next "it" when it comes to marketing. Big time players like BMW, Ben & Jerry's Ray-Ban, and eBay -- and even those without a "B" in their name, such as Audi -- are jumping on the augmented reality bandwagon.