THOMAS COOK - CASE STUDY

ITN Productions' Real Time Studios produces Club 18-30 TV, bringing the highs of summer to the 18-30 audience on an ongoing basis. Club 18-30 holiday reps act as "roving reporters" providing user generated content which is sent back to ITN to create three distinct shows each week, seeded across YouTube, Facebook, Instagram and Twitter. The channel has surpased all expectations in terms of views and engagement, generating upwards of 5 million views in the first four months and 180% increase in subscribers.