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Email Program Manager

The Met’s Digital Department is seeking a leader to manage the Museum’s email marketing program. We want to hire a compelling, experienced and results-driven manager who will be responsible for all aspects of the museum’s email program, from strategy-setting and campaign planning to scheduling and production. Someone who can motivate a team to deliver outstanding work and who brings out the best in his/her colleagues. The ideal candidate will be have a strong balance of email marketing and project management skills, and be passionate about building awareness of the Museum’s collection, programs, and exhibitions and for driving revenue for the Museum. The position involves working closely with Membership, Education, Development, Marketing, and The Met Store to deliver approximately 500 email campaigns per year, all in service of the three business goals of the Email Program:

User engagement

Revenue generation

Audience growth

S/he will be the product owner email within the Met, will work to disseminate best practices throughout the departments that utilize the email program and will shape, manage and strengthen the Museum’s email program in order to ensure that the success criteria of the email program are met.

The ideal candidate will be experienced in managing an email program, and have a passion for the cultural sector and mission-based institutions. An obsession with analytics, clear decision-making and compelling content will be required. A recent Met blog post outlines the Museum’s digital strategy [ http://bit.ly/metdstrategy ]; this role is a critical part of the implementation of that strategy.

PRIMARY RESPONSIBILIES & DUTIES:

Manage, lead, develop and mentor the Email Program team

Develop, implement and maintain a strategy and roadmap for the Email Program at the Museum, ensuring that the Email Program meets it’s business goals.