Defining customer engagement has always been a holy grail for researchers. Self-report techniques (such as focus groups) are subject to demand characteristics, where subjects either tell the moderator what s/he wants to hear, or otherwise have a hard time putting…

“Übung macht den Meister”. A common German saying, this translates to “practice makes the champion”. A perfect phrase for our newest customer. We are proud to announce the Deutsher Fußball Bund (DFB)—or to Americans, the German National Soccer Federation—has joined…