MINNEAPOLIS- (Feb. 26, 2009) - In today's uncertain economy, consumers are far more considered about each and every purchase. But while they are buying fewer things, they are buying when they recognize an unbeatable value. In response to the economic environment and consumer sentiment, SELECT COMFORT® Corporation (NASDAQ: SCSS), the nation's leading bed retailer and creator of the SLEEP NUMBER® bed, today announces the redesign of its entire line of popular Sleep Number beds.

"For today's consumer, an unbeatable value is the right combination of product benefit, quality, durability, and price. The relaunch of the entire line of Sleep Number beds gives us the platform to increase overall value by enhancing quality and durability while actually maintaining or lowering the cost of our already-affordable products," said Kathy Roedel, executive vice president responsible for operations and new product development. "Simply put, the new line of Sleep Number beds represents a wise investment for the consumer? today and well into the future."

At the Core of the New Redesign is Value While other manufacturers are lowering quality to lower prices, or increasing the prices of current models, Select Comfort is introducing a new line with improved overall consumer value. Specifically, the new line of Sleep Number beds includes:

The improved quality of lower-priced models, with enhanced fabrics and added comfort layers.

The introduction of new bed models with more competitive price points, including an entry-level Sleep Number mattress starting at $699.99, which is one of three queen bed sets priced under $1,600.

The introduction of a value-priced Sleep Number memory foam mattress for those who want luxurious memory foam with the unique benefit of Sleep Number adjustability, is available with queen bed sets starting at $2,799.98

To help consumer's choose the bed that is the best value for them, the Sleep Number bed models now are grouped into three new series titled the SLEEP NUMBER® bed Classic Series, SLEEP NUMBER® bed Performance Series and SLEEP NUMBER® bed Innovation Series.

What Makes a Sleep Number Bed Different Even with the redesign of the entire Sleep Number bed line, the core technology that makes the bed unique remains the same. Unlike traditional mattresses made from metal coils or springs, each Sleep Number bed model gives sleepers total control over their sleep experience because they can adjust their side of the bed to their Sleep Number setting. At the touch of a button, sleepers can increase or decrease their Sleep Number setting - going from a soft zero to a firm 100 - to achieve the exact level of comfort, firmness and support that's ideal for them and their body.

"When you're able to adjust your side of the bed to your Sleep Number setting, uncomfortable pressure points are greatly reduced. Therefore, you're able to get truly comfortable, you toss and turn less, and you achieve a better night's sleep," said Pete Bils, senior director of sleep innovation and clinical research for Select Comfort. "If you're part of a couple who disagrees on mattress firmness, if you suffer from back pain or general soreness and stiffness, or just can't seem to get comfortable on your current mattress, the personalized comfort of the Sleep Number bed could be ideal for you."

Consumers who want to experience the benefits, quality and affordability of the new line of Sleep Number beds can visit one of the more than 400 stores across the country, go to www.sleepnumber.com, or call 888-411-2270.

About Select ComfortFounded more than 20 years ago, Select Comfort Corporation is the nation's leading bed retailer. Based in Minneapolis, the company designs, manufactures, markets and supports a line of adjustable-firmness mattresses featuring air-chamber technology, branded the Sleep Number bed, as well as foundations and sleep accessories. Select Comfort products are sold through its more than 470 company-owned stores located across the United States; select bedding retailers; direct marketing operations; and online at www.sleepnumber.com or the Sleep Number blog. To learn more about the Sleep Number bed, visit www.sleepnumber.com or www.beds.com.