Why your business needs a professional logo

You have a new business to launch and it’s all very exciting!

You can’t wait to get cracking, but need to watch your budget as you realise getting a brand together is going to cost money. You need a logo, business card and website as a minimum and have decided to do as much of it as possible yourself. Surely, creating your own logo can’t be that difficult, can it?

But the big question to ask yourself is why your business needs a professional logo?

Lets have a look at what a logo actually is and what it means for your business.

What is the purpose of a logo?

Firstly a logo is created to give your business a recognisable visual that sums you up in a split second. It’s the first impression that you give to the world and if it is messy and blurry, is that the message you want to give?

Remember – First Impressions Last!

It is important to have a clean, crisp logo created in vector format so that it can be scaled up for vehicles and shop signage, as well as be visible on websites and stationery. This way, you create brand consistency across all types of media.

Your potential customers will be given reassurance that they are dealing with a professional company if they see a professional logo on your website.

What needs to be included in a logo design?

A logo can be created with a graphic or icon that depicts the nature of your business, or it can simply be created in text only. A professional designer will explore a range of possibilities and give you a selection of well thought out logo designs to choose from.

If you attempt to do your logo yourself you will probably go down one avenue or the other:

You will probably go round in circles and not be able to decide on exactly what you want to achieve

You might try and build too much into it

Or be hell-bent on the idea you have and work it to death.

How long should it take to design a logo?

Each logo requirement is different, a brief needs to be taken and research undertaken in order to check out the competition. A professional designer will do all this before putting pencil to paper.

Logo design is not something that is ‘knocked up’ in a couple of hours. For a logo to be created with finesse, it will need revisions before the designer presents the ideas to you. A designer will create something for you and possibly create something that cleverly presents your business in a way you didn’t think of. Using negative space to show a graphic device that echos your business will be inspirational and help you stand out from your competition. This is why a logo does not cost a mere £5.

A professional designer will spend a lot of time making the logo as simple as possible.

Investing in professional logo design will save you money in the long run.

Remember a logo is the centre of your brand, not the brand in its entirety, read more on this subject here&rarrtl;.

A Designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
Antoine de Saint-Exupery

If you want to talk through your ideas for a logo design, we are always very happy to receive your call and give you a free, no obligation quote. Please give us a ring on 01473 487699 or contact us here&rarrtl;.