Entertainment Technology Consultants

passionate about pictures

WHAT WE DO

ETC works with technology developers and content creators to discover, refine and demonstrate the highest quality, highest impact and most efficient ways to create, process and display content for the entertainment industry.

We provide image quality and production services to companies who develop and sell technology and products for the entertainment industry. The company has broad access to executives and professionals within the entertainment industry developed through creative and technical collaboration. Our consultants' backgrounds include proficiency in display systems, human visual perception, color management, production, post-production, digital workflow and 3D systems for cinema and home entertainment.

CLIENTS

We help our clients deliver the best images in the world. A partial list of clients follows.

ARRI Group

The largest global supplier of motion picture film and digital equipment

Los Angeles, Munich

Loren Nielsen, working with cinematographer, Bill Bennett, ASC, has produced content for Arri to demonstrate new camera capabilities for the ARRI Alexa Plus, such as extended dynamic range and high-speed capture.

Dolby Laboratories

Creating the best audience experience in the world

San Francisco, Los Angeles

ETC provides image quality, mastering workflow, color matching development and specialized content to assist in the development and acceptance of DOLBY's innovative imaging and display technologies for cinema and home. Including DOLBY reference monitors, Laser technology and Dolby Vision televisions.

Christie Digital

The newest projection technologies

Toronto, Los Angeles

ETC provides image quality, measurement techniques and post-production services to Christie to aid in the development and demonstration of the newest projection technologies, including: Laser projection, high dynamic range projection, and broader color spectrum technologies.

CinemaCon

Convention for the National Association of Theatre Owners (NATO)

Las Vegas

ETC produces the annual Showcase reel that opens the premiere cinema convention. The reel highlights the most successful films each year and demonstrates cutting edge cinema technology.

Laser Illuminated Projector Association

The laser projector industry's voice and advocate

San Jose, CA

Working with leading laser illumination and projection providers, Matt Cowan is Document Editor on the Speckle Metrology working group for LIPA.

Movie Labs

Advancing the flow of Consumer Media

Los Angeles, San Francisco

Matt Cowan authored a white paper on Next Generation Video Specifications for Movie Labs, a collaboration of the six major movie studios, to accelerate the development of next generation content and distribution for consumers.

Real D

ETC provides image quality and market assessment services for RealD, most recently in relationship to their newest image processing technology.

RKO Pictures

With over 1100 productions including Citizen Kane and Top Hat.

Los Angeles

Loren Nielsen served as a key participant on the storied company's Board of Directors. RKO is the proud parent of one of the largest intellectual property film libraries in existence, with over 1100 productions including CITIZEN KANE, TOP HAT, SUSPICION and I WALKED WITH A ZOMBIE.

Rubin Postaer and Associates

World renowned advertising and marketing agency

Los Angeles

Loren Nielsen produced Honda's running footage for RPA. ETC produced innovative, versatile and cinematic footage for each of the twelve Honda vehicles that Honda premiered and released to market in 2013.

Texas Instruments

Designs and manufactures world-class digital technologies.

Dallas

ETC worked closely with Texas Instruments for more than a decade as their liaison with Hollywood studios, facilities and the creative community to develop and gain acceptance of DLP Cinema, the ground-breaking digital cinema technology.

THE TEAM

H. Loren Nielsen

President and Co-founder

Loren is known for her ability to assess the marketplace and guide the development and introduction of new technologies. Her image analysis talents and meticulous attention to detail keep her in demand as a producer of high quality technology demonstrations.

Matt Cowan

Chief Innovation Officer and Co-founder

Matt is a leader in the study of the human visual system and its application to the development of capture and display devices. Instrumental in the development of digital cinema color space, mastering techniques and 3D delivery; he has more than 20 applied for and issued patents.

Garrett J. Smith

Senior Creative Liaison

Garrett has led through many digital mastering advancements, including: home video, DVD, Blu-ray and Digital Cinema. Through his ground-breaking collaborative process he is known as a trusted interpreter of technology and its impact on storytelling for the creative community.

When our clients' technology stretches beyond current boundaries, we're called on to create specialized content to demonstrate new horizons.

NEWS

Loren Nielsen, ETC President, is included in the Interview Issue of the ICG magazine 2014- the International Cinematographer's Guild as a Pipeline Prophet, alongside luminaries, Bill Pope, Larry Thorpe & Josh Pines, among others.

Industry Vets Matt Cowan and Garrett J. Smith Join

Entertainment Technology Consultants in Key Roles

October 22, 2013 (Los Angeles, CA) Entertainment Technology Consultants (ETC), the leading provider of production and consulting services to the entertainment technology sector, announced that Matt Cowan and Garrett J. Smith are joining the company in key technology roles. Cowan rejoins the company as Chief Innovation Engineer. Smith will assume the newly created role of Senior Creative Liaison. The two will focus on technology developments that enhance the creation, processing and display of content for the entertainment industry.

In making the announcement, H. Loren Nielsen, ETC President and co-founder, noted, “The industry is evolving rapidly and undergoing a major shift in direction. We need to provide our clients with the expertise and vision to lead. I cannot imagine two people I would rather have on board to help guide the transition than Matt and Garrett. Matt is a world-class scientist in the study of the human visual system and its application to the development of capture and display devices. Garrett’s history in digital mastering is legendary and encompasses most of the important developments in our business, including home video, DVD, Blu-ray and Digital Cinema.”

Cowan, one of the original co-founders of ETC, is rejoining the company he helped launch in 1995. He will focus on image quality projects related to the next generation of capture, processing and display technologies. Most recently, Cowan held the position of Chief Scientific Officer at RealD, where he was instrumental to the successful development of RealD’s 3D cinema system. He chairs SMPTE’s “On Screen Light Measurement” study group and regularly teaches color science and digital cinema courses for universities and industry forums. Cowan commented, “I am thrilled to be rejoining the ETC team. ETC’s clients are doing some of the most exciting work in the industry, and this is a wonderful opportunity to bring the science of human perception to a host of new technology applications.”

Smith joins ETC after a decades long stint as Head of Mastering and Production Technology at Paramount Pictures. He is a member of the American Society of Cinematographers’ Technology Committee and the Academy of Motion Picture Arts and Sciences’ Science and Technology Council, and a recipient of the ShoWest Digital Cinema Pioneer Award. Smith commented, “I’ve had the good fortune of working on some groundbreaking projects during my career, and ETC is engaged in some of the most interesting work going on in the entertainment technology industry today. I’m excited.”

Doug Darrow, Senior Vice President Cinema at Dolby Laboratories and former General Manager at DLP Cinema, commented, “Matt and Garrett bring to ETC a combination of deep scientific knowledge, long-term relationships and an understanding of the industry’s needs. I think this all-star team will impact innovation in the industry.”

About Entertainment Technology Consultants

Founded in 1995, Entertainment Technology Consultants provides production and consulting services to companies who develop and sell technology and products for the entertainment industry. The company has broad access to executives and professionals within the entertainment industry developed through creative and technical collaboration. ETC consultants' backgrounds include proficiency in image processing, production, 3D technologies, display systems, digital workflow and color management.