Hockey heroes to act as ambassadors for Samsung as countdown to Vancouver 2010 begins

As the countdown to the Vancouver 2010 Olympic Winter Games officially begins, Samsung Electronics Canada
has teamed up with national heroes and Olympians Jarome Iginla and Hayley Wickenheiser to spread Canada’s
hockey spirit. Today Samsung, a major supporter of Hockey Canada, announced that Iginla and Wickenheiser will
become official ambassadors of the company’s Get Together for the Game campaign – a national grassroots
program designed to connect fans and communities across the country.

“Hockey is a game that is in Canadians’ blood and the passion for the sport unites the country,” said
Benjamin Lee, president of Samsung Canada. “Samsung is a proud supporter of men’s and women’s hockey in
Canada, and of the Olympic Games, and we look forward to joining with two of Canada’s hockey heroes, Jarome
and Hayley to celebrate the game and the excitement leading up to the Vancouver 2010 Olympic Winter
Games.”

Samsung’s partnership with Iginla and Wickenheiser will coincide with the company’s role as an official
partner of both Hockey Canada and sponsor of the Olympic Winter Games.

“The next two years will be an especially exciting time for hockey in Canada, and I’m honoured to be
joining with Samsung, a company committed to supporting sports around the globe, particularly hockey in
Canada,” said Iginla. “Our love for the game is a big part of being Canadian, and I look forward to sharing
that excitement with people coast to coast.”

“I’m thrilled to be teaming up with Samsung and Jarome to celebrate the game as we look forward to a
monumental moment in Canadian sports history,” said Wickenheiser. “As a player, I can say that we truly
appreciate the support Samsung shows to Canadian hockey, and as a fan, I’m excited to be a part of a program
that brings the country together.”

To learn more about Samsung’s Get Together For The Game campaign, visit www.samsung.com/gettogetherforthegame.

Samsung has been a global TOP sponsor of the Olympic Games since 1997 and has been a presenting sponsor of
the Olympic Torch Relay since 2004. Also through Samsung’s Four Seasons of Hope charity, Samsung helps
athletes and celebrities raise funds for their respective charities, including the Wayne Gretzky Foundation
in Canada. Samsung is also a proud sponsor of Hockey Canada and is the official HDTV sponsor of the
NFL.

For customer service inquiries, please call 1-800-SAMSUNG (1-800-726-7864), and for more information,
please visit www.samsung.com.