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How
to Determine the Goal of your Business Website?

What
You Want to Sell? No matter what anyone tells you, the
first step you need to take if you want to set up your business’s website
is to first determine
the goal for what you want to use your website for. If
you already have a brick and mortar business and you are planning on
expanding its reach to the internet, then you are off to a good start.
On the other hand, if you are starting
from scratch, and a business
website is going to be your sole money maker,
then you have a lot of work ahead of you. Because there are more steps
involved for those who are looking to make
an online business from scratch, we will start at the
beginning.

Your first step when creating a business website is to brainstorm what
it is exactly that you want your business to provide. A sales
or retail
website will look different than a marketing
website which will
look
different than an
informational website, and they will all look
different
than a web application.
Your primary concern should be to
first determine a genre
for your business’s website. Everything else
will fall into place once you have the basic ideas laid out
for your
site. Each type of business site has its own pros and cons.

For
example, a sales or retail website
will have a lot of
pictures,
sporadic
text that is mostly used to describe each product you are
selling in a sentence or two, and a shopping cart. These sites feature
easy navigation and are very user friendly, but they are more difficult
to get recognized by search
engines and normally do not take advantage
of advertising.

Affiliate
programs can be used, however, for extra
traffic. On the other hand, a marketing
website is designed to sell one
product and one product only. You’ve probably seen a
number of
marketing websites attempting to sell you get
rich quick schemes, web
content, and handy Photoshop
plug-ins to make web design easier. These
sites are the easiest to design and build, feature mostly text with
a
few imagesinterspersed,
and contain a simple “Buy Now” button.

They
are designed around
one product and one product only, making them
optimized for search engines and perfectly positioned to make
money
through advertising and affiliate programs. The informational
business
website is next. These are sites designed to inform about
a business,
but not necessarily sell anything directly.

Think of some of the
biggest
companies in the world: Sony,
Motorola, Canon, Toyota,
Chevrolet, etc. While you can buy items on some of their
corporate
websites, they are primarily designed to inform the
consumer. By
informing
the consumer about your brand or store, you can help get
the
word out about your products and increase
your sales dramatically.

These websites, while they can work for anyone who has a
well-defined
product to sell, are better for companies and small businesses
that
have a nationwide presence. In other words, it is not a good idea to
make an informational
website for your local
business when you will
only get a few site visitors a month - if that. Do not confuse these
informational websites with Adsense
Sites. The two are distinct.

Finally, if you really want to make
a name for yourself on the
Internet, you can consider taking a route that few dare to
tread. You
could create a web-based
application that functions like a traditional
program, but is located on
the internet. These programs can often give
you a channel
to make a significant
amount of money, provided that
people find the applications you create useful. However,
they do
require a lot of perseverance,
a very original idea,
and a good team of
programmers who want the product to succeed.

While a web application
based business is a fantastic way to make a lot of money,
it is not
recommended for those who are new to the
business arena. Now that you
know the
four basic types of business websites, it is up to you to
choose
the one that will most work for your goals.

You do not, and
should not, decide right now which
type of site is the best for you.
Take your time, do
some research, and make sure that you talk
everything through with your business partners and/or your immediate
family members who may be counting on you to make the right decision.

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