E-jeweler in race for year’s least subtle ad

This commercial for online jeweler Szul.com “features a beautiful young woman, diamond jewelry, and a sexy, adult storyline,” according to the press release. All true, if you consider 30 seconds of moaning to be a story. Szul aims to stand out by creating titillating ads (not involving David Spade) that are “deliberately less romantic than those typical of our competitors.” And in doing so, it aligns itself with all of the adolescent De Beers spoofs that are floating around the Web. UPDATE: Adrants points us to a similar video (this one extremely NOT safe for work) from a French condom company in support of World AIDS Day.