Inditex pushes into Belarus fashion market

Spanish fast fashion expert Inditex has opened its first stores for its flagship brands in Minsk, Belarus. The company will now be selling clothing from its Zara, Pull & Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, and Zara Home labels in the Dana Mall in Minsk. This building is arguably one of the most important shopping centers in the Belarusian capital, and a great place for Inditex to capture the attention of Belarusian fashionistas.

Zara will now be present in Minsk through a two-story store featuring more than 4,000 square meters of retail space. The store will be designed around the brand’s latest retail concept, which is based on four principles: beauty, clarity, functionality, and sustainability. It will hold the fall collection of Zara’s women, men, and kids lines.

Pull & Bear and Bershka’s new stores will comprise 1,000 square meters of retail space each. Pull & Bear’s store will feature its latest branding, which evokes the Californian city of Palm Springs, which Bershka’s new concept is called ‘Stage’. As a result, the latter brand’s store will be heavily focused on musical iconography.

Stradivarius will focus exclusively on its women’s collection, Oysho will sell mostly lingerie and sports clothing, and Zara Home will feature its usual combination of decoration and home furnishing to Belarusian homemakers. Massimo Dutti will get a 750 square meter store offering menswear, womenswear, and kids clothing.

All of the new stores will honour Inditex’s commitment to sustainability through eco-efficiency (currently, 71% of all Inditex’s stores meet its internal requirements, and it hope that this will become 100% by 2020). Inditex is now present in 94 markets internationally.

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