FleishmanHillard’s TRUE is an award-winning online magazine that features insights from thought leaders in the worlds of communications, marketing and media. Our goal is to create a dynamic community of executives, academics, authors and practitioners—a platform on which issues will be debated, problems analyzed, innovations proposed and best practices celebrated. We launch a themed issue quarterly and update weekly, but we’re looking for new ideas and new writers every day.

FleishmanHillard’s TRUE is an award-winning online magazine that features insights from thought leaders in the worlds of communications, marketing and media. Our goal is to create a dynamic community of executives, academics, authors and practitioners—a platform on which issues will be debated, problems analyzed, innovations proposed and best practices celebrated. We launch a themed issue quarterly and update weekly, but we’re looking for new ideas and new writers every day.

Archive

Corporate Intelligence

Matt Gentile, global director of social media for Century 21 Real Estate, explains how the company implements a global social media strategy that has a local feel.Issue 12 // Digital & Social Media

Patricia Martin, CEO of marketing firm Litlamp and author of such books as RenGen: Renaissance Generation, weighs in on early adopters and the idea of "innovation fatigue."Issue 9 // Brand & Reputation

Silicon Valley Then and Now: Silicon Valley veteran and Avaya CMO Andy Cunningham compares the Valley of the '80s with the landscape now, including why it hardly costs anything to start a company today.Issue 8 // Digital & Social Media

Forrester's Josh Bernoff discusses his new book, The Mobile Mind Shift, and why companies find this technology even more challenging than the arrival of the Internet.Issue 6 // Digital & Social Media

Jim Stengel, author of Grow and former P&G GMO, talks to TRUE about how ideals and mission are even more critical to corporate performance than when he wrote the book.Issue 5 // Brand & Reputation

Melody Lee, Cadillac's global head of brand and reputation, is on a quest to make Cadillac not just a top luxury automotive brand but a top luxury brand, period. Issue 5 // Brand & Reputation

Visa’s Jennifer Kuperman discusses how the company saw its high-tech present and future in an update of a 30-year-old tagline that redefines "everywhere" from a place to an aspiration.Issue 4 // Strategic Integration & Creativity

Jeffrey Rayport, the marketing expert who coined the term 'viral marketing' in the 1990s, sees a future in which CMOs may be czars of the technology spend.Issue 4 // Strategic Integration & Creativity

Big data isn’t just for big companies, Annalect’s Scott Hagedorn says. You’re ready for big data when you have a strategy for how to use it.Issue 3 // Data, Analytics & Insights

Arent Jan Hesselink, head of integrated marketing and communications at Philips Asia Pacific, discusses the company's unique brand-building campaign that relied on crowdsourcing to find out which social problems needed to be tackled next.Issue 2 // Digital & Social Media

John Wallis discusses how corporate marketing is undergoing a metamorphosis as it adapts to the explosion in social media and data, and the development of new technology.Issue 1 // Brand & Reputation