These Are the Most Searched Vacation Destinations in the World

Europe is packed with desirable vacation spots, from these 10 under the radar destinations to the sprawling avenues of Paris and the impossibly blue lagoons of Iceland. But the one European country people are most curious about may not be what you think. According to a new study from TEFLSearch—a website that helps people find work teaching abroad—the most searched travel destination is actually Croatia.

While the European country may not be the first that comes to mind when you’re thinking of vacation destinations, Croatia is actually rich with attractions, including the seductive Dalmatian Coast and the majestic Dinaric Alps. Rounding out the top five destinations were Turkey, Greece, Thailand, and Spain.

To compile its results, TEFLSearch took a set of specific search terms like “holidays in France” and translated them into the language of origin for each country. They then measured the search activity for these terms on Google, Naver, and Baidu.

The study found that Americans are most interested in destinations that are close to home. Though the United Kingdom ranked first among Americans, Mexico, Cuba, and Costa Rica followed. Similarly, people in Australia commonly search nearby destinations like Fiji, New Zealand, Thailand, and Vietnam. This suggests that the most important factor when planning a vacation is affordability. Visit Travel + Leisure for the full rundown of the world’s top searched destinations.