You might consider marketing as a costly expenditure not guaranteed to produce results. But if done right, it can mean the difference between growing your business and remaining stagnant. That’s why MXOtech has compiled the hard-earned lessons they’ve learned over 13 years in business. They’ll share a brief evolution of MXOtech, how they’ve been able to differentiate themselves in a commoditized industry, and the most effective sales and marketing strategies they’ve implemented to triple their revenue. You’ll walk away with actionable ideas and an understanding of the value a cohesive marketing and sales strategy can bring to your team. After all, no one knows how good you are before the sale – until they buy, they only know how good your marketing is.

Following the presentation, guests will be offered a tour of Microsoft Chicago’s state-of-the-art Technology Center showcasing interactive and immersive experiences surrounding Microsoft technologies and initiatives. From a bicycle that tracks the rider’s physical conditions, to a computer that uses software to analyze a person’s body language and mood, you’ll get to see several projects that harness technology to drive impact in our communities.