July 28, 2011

"Traditional cigarettes don't actually taste like anything... They taste like cigarettes. What we hear over and over again from our customers is, 'I've been a smoker for over 30 years, and this is the first time I've actually experienced flavor.'"

"I really want people to understand what is possible in an environment like this. I know the economy is in the toilet, but it does not mean that a company such as Johnson Creek can't make something incredible like we used to."

As a former smoker, this satisfies the 2 main points of smoking; nicotine delivery and the action.

My understanding is that imported devies are banned which gives a leg up to the home grown industry. Secondly the health benefits over cigarettes cannot be said enough. His quote of 7 chemicals in the e-cigarettes versus thousands in traditional cigarettes is pretty clear itself. Nicotine and glycerin i believe are the main ingredients. The choice is also available without nicotine. As a quit smoking aid perhaps?

It does seem like something people would smoke in a Blade Runner world. It may work, be safe, even taste good, but it seems so technical and non-organic. It's just uncool by my reckoning, but I'm not very cool either.