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Smart Marketing for Engineers™: Website Redesign

Your website is the hardest working, 24-hour-a-day employee in your marketing organization. It’s always on, and always ready to communicate your brand and value to your audience all over the world. But what if your website isn’t performing at its optimum level? Is it outdated, content poor, or failing you in lead generation? If you nodded your head in agreement, it’s time to create a plan of attack to invest in and improve your site’s marketing effectiveness.

This ebook, tailored to technical B2B business and marketing leaders, guides you through TREW’s proven website redesign process. Written by TREW’s web and search architects, Smart Marketing for Engineers: Website Redesignis organized into six chapters and provides clear steps on how to create an effective website, including:

Site Strategy: Discover how to build an effective site strategy focused on your goals and target audience

Information Architecture: Utilize knowledge of your users to define a site map and user paths