Why landing pages need to be built specifically for mobile

It’s always surprising to arrive at a site on a smartphone that isn’t optimized for mobile. This is what it should look like. It’s from TECHi. “In the world of marketing, it’s becoming abundantly clear that for lead generation and sales, landing pages far outperform standard website pages and even homepages when it comes to conversion. This has been a growing trend for years and it’s showing no signs of slowing down any time soon. With these two facts in mind, it’s a mystery why so many marketing companies build landing pages that are not optimized for mobile conversions.”