Insights

Strategic development of product that supports content distribution, conversion, and loyalty.

RebelMouse is a creative agency fueled by a publishing platform with deep technology. Our expertise is rooted in media and content marketing because there is no other team that understands distributive publishing better than we do. There is also no other CMS on the market today that provides content creators with the tools they need to unlock sustainable growth backed by sticky monetization methods. RebelMouse blends product and strategy together to move the needle where it matters most — organic traffic and user growth, conversion to loyalty, and revenue growth.

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Our Work

The Axios founding team is composed of the industry veterans who built Politico and shaped The New York Times. They had a vision for building a next-generation media site that would not only win in the world of social, but would also build real loyalty and a subscriber base.

Axios is a new media company delivering vital, trustworthy news and analysis in the most efficient, illuminating, and shareable ways possible. They offer a mix of original and smartly narrated coverage of media trends, tech, business, and politics with expertise, voice, and smart brevity — on a new and innovative mobile platform.

With some of the best writers in the world, Axios knew that, to be successful, they would need to provide next-generation authoring tools as well as a next-generation front-end experience for their readers.

Project Requirements:

Get to launch quickly while still having tremendous depth in technology

Build a next-generation media property

Empower editors with technology for breaking news

Build a CMS that manages and elegantly assembles content into articles

In October 2018, publishers
received warnings via Google Search Console that their sites were performing too slow. Then, in November 2018, the search engine debuted a redesign for their widely used PageSpeed Insights tool. Among other updates, PageSpeed Insights now includes new data from Google's Lighthouse platform. Lighthouse is a tool built into the latest version of Google Chrome that helps you determine how well your site is performing, and tells you which pages on your site need improvement.

RebelMouse is the best CMS for social growth, with a platform built for content creators to thrive in the age of social. See how we got here + how you can join us and start growing within days!

Chances are that the CMS you work in every day was built before social — before the idea of distributed content was even coined. Even though publishing has changed dramatically, a lot of that heavy and outdated tech still exists today.

For example, WordPress has more than 87 million sites, but each platform update still has to be pushed out individually to each and every one of those customers. By contrast, RebelMouse is a centralized CMS, meaning our updates are pushed out to all of our sites at once (and sometimes even multiple times a day). We are always updating and integrating which is why we are quickly becoming the most sought-after alternative to WordPress VIP, with a platform that features content creation tools integrated directly into social APIs.

Websites became a part of our lives long before the revelation that fans are born in the feeds. The opportunity to reach huge social audiences is now, but that doesn't mean the website is dead. Publishing has just evolved.

The core unit of content on the web used to be the article. Whether you called it a post, blog, article, or column, it's always been your core content. You created it and measured its performance. It's what fueled you to go viral. But social has completely changed this paradigm.

Now the core unit is much smaller. It's a Facebook video, an Instagram post, a tweet, a YouTube video, an interactive element, or even just an image. The core unit is now a particle. A particle is — quite literally — part of an article.

We're more than just a software platform, we're your technology partner. We'll always be there to make sure you're always on the inside track so you can focus on creating great, engaging content. RebelMouse is a simple, full stack, turn-key solution that ends your product nightmares, cleans up your bottom line, and gets you growing — fast. And you don't get a static redesign you live with for years — you get a modern, iterative product built to change, built for change, and built from change.

For as little as $5K per month, savvy media companies can build a new digital property, or replace their unsecure and outdated WordPress sites with RebelMouse. Though we need to look at what you have, we can typically set up your site within a matter of days, and migrate your existing content to our platform with ease. We also offer monthly revenue-sharing agreements based on your incremental revenue growth on our platform.

Contagious Media Agency

Our work as a contagious media agency starts at a six-figure price tag, and we do these with a small group of perfect matches. No matter how good our platform is, boring stories won't move the needle. We provide access to our platform, as well as providing strategy to our clients through contagious media brainstorms, and look for opportunities to have a massive impact on traffic growth and monetization. If you have a big problem you know your agencies can't solve, talk to us.

We are flexible in the way we work with companies. Request a proposal, and we'll find the right deal structure for you.

You're almost there! Fill out the form below and a Rebel will contact you within one business day.

Let's get straight to the point. We can double your traffic in 10 days or less.

(No, we're not kidding.)

We can do this with something we call Social UX for Media. It's our way of making your site as viral and binge-worthy as the Facebook News Feed. In fact, you're interacting with Social UX for Media right now on this site. Whether you run a new media site, or a corporate blog, it just works. Check out these stats that one of our customers saw within 10 days of switching from WordPress.

Every site that we migrate sees the same lift. Every. Single. One. So, when we say that we can double your traffic in a week, we mean it. Here's how we do it:

Organic growth is still possible, even on Facebook. Use RebelMouse's built-in social CRM to find new hyper-targeted social communities + influencers. Choose from a spectrum of social signals to build relationships with those pages, whether it's a simple 'like' on a recent post or even an email intro, you will spark partnerships on the foundation of shared content + engagement. Also, fully edit, send + schedule all your social posts directly from the Rebel platform.

Our Layout & Design tool enables you to customize, optimize, and flexibly manage any element of your site. The best part? No matter how you wield the Layout & Design tool, your site will be set up to look beautiful and perform optimally across devices, screen sizes, and platforms.

If you've been following RebelMouse for any length of time, you know that we've gone all in on the power of influencers and creators. This, in turn, has driven us to expand and enhance our community-building platform at an incredible rate. Since our network has grown several fold with no signs of slowing down, it's now time to change how our technology handles user and community URLs to prevent any confusion in the future, especially for clients of ours that employ multiple communities.

Lazy loading has been an available option in our Layout & Design tool for quite some time. In the world of computer programming, lazy loading is a design pattern that allows specific parts of your site to load in a certain order based on what the user needs to see first. Its use is suggested for common page elements such as related post lists, sidebars, and any others features of an article.

Create Your Powerful + Modern Publishing System

At RebelMouse, we use the term "lean tech" quite a bit. Lean tech is the opposite of what many publishers think may save their site in today's landscape: A big-box CMS publishing solution that is often costly to customize and maintain. In actuality, the key to sustainable growth and revenue is a leaner, full-stack tech solution that creates opportunities for growth not just on site, but on search and social, too.

The digital landscape has reached a turning point. Publishers are trying to pick up the pieces and figure out how to create quality content and monetize it now that readers have loosened up their dependency on the major platforms. In the meantime, massive audience hubs like Facebook are trying to recover legitimacy and relevancy with better prioritization of privacy and user experience.

When looking at your website data in Google Analytics (GA), it can be difficult to remember exactly what happened on a particular day to determine why certain data spikes or dips may have occurred.

For this reason, it's important to keep track of when changes are made to your site. Thankfully, GA allows you to easily do this using annotations. Annotations are short notes you can add to dates within Google Analytics reports.

On our platform, user roles range from base-level contributors all the way up to administrators. These roles are especially important when operating within the confines of our
community dashboard, which brings multiple creators together to create and share within one large content hub.

The way each role interacts with others is completely customizable. The workflow is designed to streamline the edit, revision, and publishing process to make sure live content is not only perfect, but always optimized for site, search, and social. The way each team sets up their role structure is typically dependent on the number of writers employed, the amount of content published, and the cadence of posts.

Since the dawn of digital publishing, exactly how to make money on content has been a rocky road for publishers to navigate. The good news is that thanks to factors like user maturity, advancements in tech, and algorithms that deliver a new level of personalization, monetizing your site is easier than before. In previous years, it seemed like publishers were drowning in the revenue duopoly that is Facebook and Google, with little time to come up for air.