Is Alipay Mini-Programs a powerful weapon for retailer?

Some mobile apps have developed mini-apps in China, which requires no installation and allows instant usage on their platforms by users. The leading ones are WeChat, Alipay, and Baidu while Huawei, Vivo, Xiaomi and 9 other major applications have also developed their own. While WeChat Mini-Programs leads the game, Alipay mini-apps also shows some potential.

Compared to regular apps, users are more likely to use these light apps because it’s download-free, more user-friendly, and doesn't u...