The developers of Super Mario 3D World, coming this holiday season to Wii U, show off the game's new Cat Mario power by way of wearing cat ears and paws during their demonstration at Nintendo's booth.

Gamers packed the Sony booth to get their hands on PlayStation 4 for the first time.

Adrian Soto of Sony showed some love for the competition, wearing a Nintendo Legend of Zelda cartridge as custom E3 bling.

Disney's new game Infinity lets you mash up characters and objects from every Disney world in one big creative sandbox experience. To drive that point home, Disney let E3 attendees clamber into a replica of Cinderella's carriage (sporting monster truck wheels) and treated them to screen-printed custom T-shirts right on the show floor.

Look, but don't touch: Sony kept its PlayStation 4 controller behind glass. (You could actually use one if you waited in line, but who has time for that?!)

Mistr Destructoid, longstanding mascot of the eponymous website, roamed the show floor. Even robots need to game.

The Oculus Rift virtual reality headset has been the talk of the gaming industry since its successful Kickstarter and release of the $300 development kit. At the booth of Hyperkin, a maker of retro-style gaming consoles and accessories, you could try the immersive VR headset coupled with a wireless pair of headphones (perfect for not getting tangled up in as you lose yourself in a virtual world).

Above: Shigeru Miyamoto, creator of Mario, is mobbed by fans at the Nintendo booth.

Below: Fans and members of the press all got into the Nintendo spirit, some sporting Mario-themed attire and murmuring favorite catch-phrases as they furiously snapped pictures of all the new games.

We're not up on our Pokemon, but we're pretty sure this isn't really Pikachu.

Rapper/ride-pimper Xzibit checks out the offerings at the Bethesda Softworks booth. YO DAWG, I HEARD YOU LIKED ARROWS IN THE KNEE SO I PUT ELDER SCROLLS ONLINE SO WE COULD SHOOT WHILE YOU LOOT.

"Duck Tales. Woo-oo!" Now that song is in your head and it will never leave. Capcom, maker of Duck Tales Remastered, set up a soundproof recording booth where fans could belt out the classic cartoon theme song at the top of their lungs, making a custom karaoke recording to take home.

Microsoft and Sony drove real sports cars out onto the stages of their E3 presentations for some reason we don't understand. Nintendo was content with this life-sized Mario kart.

As gaming enthusiasts scramble back and forth across the aisles surrounding the booths, it's always nice when you can find a calm corner to watch Xbox game trailers in peace.

What, you thought PlayStation 4 and Xbox One were the only new consoles at E3? Think again. Hyperkin showed off the Retron 5, a 5-in-1 gaming console that plays your existing cartridges from the Famicom, NES, Super Nintendo, Sega Genesis and Game Boy Advance. And it does it all through an HDMI connection, so you don't have to screw that coaxial cable into the back of your TV anymore. Hyperkin plans to release Retron 5 later this summer.

Miraculously, the main lobby of the Convention Center wasn't packed shoulder-to-shoulder the entire day. But let's not get ahead of ourselves; there's still two full days left.