Just moments ago, Instagram announced a new feature to the photo sharing app, called ‘Instagram Direct’. Basically it’s a way for you to send photo or video to your friends.

When you open Instagram, you’ll now see a new icon in the top right corner of your home feed. Tap it to open your inbox where you’ll see photos and videos that people have sent to you.

To send a photo or video to specific people, tap the camera button to enter the same simple photo or video capture and editing screens.

At the top of the share screen, you’ll see the option to share with your followers (“Followers”) or to send to specific people (“Direct”). To send using Direct, tap the names of the people you want to send your photo or video to, write your caption, tap “send” and you’re done.

After sending, you’ll be able to find out who’s seen your photo or video, see who’s liked it and watch your recipients commenting in real time as the conversation unfolds.

Instagram for iOS version 5.0 is available today for download in Apple’s App Store, and Instagram for Android version 5.0 is available today on Google Play. Instagram for Windows Phone is in beta. Stay tuned for future updates.