With the emergence of digital marketing as a top-notch preference for marketing professionals from all over the world, having an informative, dynamic and attractive website has become a priority for a significant proportion of businesses from all over the world, thereby turning the Internet into the new battleground for proving their supremacy over rival entities. In such a cut throat competitive environment, it becomes a mandatory requirement for all businesses to push their websites to the top of search results in major search engines like Google, Yahoo, and Bing – after all they usually happen to be the primary sources that generate an overwhelming proportion of the overall incoming traffic to any website. The following is a rundown of some of the most commonly used off-site SEO techniques that are used to push more traffic to your website and improve your digital marketing strategy.

What is off-site SEO?

Off-site SEO is all about building online authority – trust and reputation – for your website.

Off-site SEO has long been defined by the quantity, quality, and relevance of links to your website that establish your SEO authority and ultimately influence search ranking.

Essentially, off-site SEO used to be a fancy word for “getting more links,” but now it should focus on earning links through multiple channels instead. Understandably, it will require a paradigm shift to stop thinking about off-site as just link “building” and instead as link “earning.”

How does link building play a part?

Link building is essentially the practice of building inbound links to help give your website authority. The part that link building plays in your SEO strategy is exposure to additional traffic from outside resources that you may not have had access to previously. Building links on other websites and returning that favor to websites wanting to build links with you represents the synergy of SEO.

Creating Compelling Content

Yes, optimizing for off-site SEO is still about content marketing. After all, without content it’s hard to earn those links. The best way to earn relevant links from other sites to yours is to create unique, relevant content that can quickly gain popularity online, particularly with your target audience. The more useful, relevant and compelling your content is, the greater the chances someone else will find that content valuable and link to it.

Your content must align with your target audience – that persona that surmises your ideal customer. Content must also be authentic and unique, and ultimately solve a problem or answer a question. That content then also should be easily sharable which combined with solid on-site SEO best practices makes for awesome “link bait.”

What about Social Media?

Social media hasn’t always been on the radar as part of off-page SEO. When it first came to surface it was often being used inappropriately (still is by some today). Users or businesses thought to basically spam social networks and followers instead of putting real thought and work behind it. To them social media was just one more way to get links. Social media in some way is the new forums or blogcommenting with an opportunity to have real conversations.

Combining all of these powers together with your Denver SEO strategy is surely to improve your ranking results and take your website and content to a whole new level.