Maker Humvee vehicles Sues Activision for Call of Duty games

The maker of Humvee military vehicles filed a lawsuit accusing Activision Blizzard Inc of reaping billions of dollars of revenue by incorporating its trademarks without permission in its flagship “Call of Duty” video game franchise.

All that free advertising for AM general and they still sue. And how many consumers do you think were "deceived" into believeing that AM Gen had anything to do with the creation of COD? What a crock. I say remove all Humvees from future installments of COD. I'm pretty sure some other manufacturer would love the free exposure COD would give them.

All that free advertising for AM general and they still sue. And how many consumers do you think were "deceived" into believeing that AM Gen had anything to do with the creation of COD? What a crock. I say remove all Humvees from future installments of COD. I'm pretty sure some other manufacturer would love the free exposure COD would give them.

All that free advertising for AM general and they still sue. And how many consumers do you think were "deceived" into believeing that AM Gen had anything to do with the creation of COD? What a crock. I say remove all Humvees from future installments of COD. I'm pretty sure some other manufacturer would love the free exposure COD would give them.

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I think the payment they get in sueing is more than they make from advertising. Don't imagine little kids are the main audience for military vehicles.

Hmm... I had commented on this article, but I guess somebody sued Guru3D, forcing them to remove my comment.

In any case I said I reckon Arma 3 chose to switch to a fictional near future setting in order to avoid these kinds of troubles. So, they have weapons and vehicles that are novel or might somewhat resemble real ones, but they are legally safe nonetheless. Modders of course could and did add whatever they wanted into the game.

The maker of Humvee military vehicles filed a lawsuit accusing Activision Blizzard Inc of reaping billions of dollars of revenue by incorporating its trademarks without permission in its flagship “Call of Duty” video game franchise.

I not sure if I should laugh or cry, actual if started to laugh i probably wind up crying. Can I sue the world for turning the world in to cesspool of idiots? that money would get me out the stupid BS I cant get away of due to no money or means to get away from it.

It's not always left to the Defendant to make that determination. There are cases where Judges have ordered Plaintiffs to pay legal expenses without a request or counter-suit from the Defendant. Just depends on the Judge and what the Plaintiff deems as "evidence". Usually that's left out of the published final ruling. I wouldn't expect it in this case though. When large corporations are involved, it's usually quite difficult to prove a suit to be "frivolous" since the proof requirements are much higher, usually requiring proof that all claims are factually incorrect to the point of being nearly entirely fabricated. (such as the lawsuit against Microsoft by Apple concerning the GUI, which Xerox actually held a valid Patent on that Apple openly admitted to violating.)

Settlements are reached on the majority of cases because every case, no matter how irrational or illogical, has a settlement value equal to the cost of successfully defending the claim. Moreover, every defendant knows that even the most illogical lawsuit has a chance of succeeding in front of 12 jurors who know nothing of the issues in the case and may not be able to comprehend them.

Activision doesn’t have anything to worry about because logo infringement is federal but statue of limitations to file is determined by the state after discovery. Call of duty is an old game and very popular advertised everyone seen and Humvee manufacture are fully aware of there logos used in call of duty games for years and I’m sure statue of limitations state timeframe has long been passed. Humvee manufactures are wasting there time and money to file logo infidgement 5+ years later and judge throw out case due to statue of limitations.

What is irrational about this case? This is cut and dry. Activision is using the name without consent. That's illegal. There is nothing frivolous about their basis for bringing a suit.

Having lawyers extrapolate how the damages add up isn't too hard. Billions sounds pretty ridiculous but the suit is anything but and Activision will settle or lose. You will not see the brand name in the game again.

BTW - They have been using the "MODELS" for years, not the name, big difference.

Except you don't know if Far Cry and its successors weren't made without consent from car manufacturers for design similarities. Crysis 2 (EA) was stuffed with yellow cabs that were obviously Mercedes W221 S-class to a degree that looks more like product placement. Ubisoft and CryTek may have gotten free reign to copy any DaimlerChrysler model way back when.