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For journalists, newsrooms have always been somewhat of a sanctuary. The bustling, deadline environment; voices raised across the cubicles or hushed in corner groupings of gossip or story deliberation. The busier the newsroom the greater the sense of calm and belonging journalists feel there. And while no longer smoky, and in some cases without police squawk boxes or photo desks, just the feeling one gets when encountering rows of journalists hard at work on today or tomorrow’s news invokes a secure feeling of being at the center of something.

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How do you run an independent media organisation in a country where the government imposes censorship rules? How do you support a successful media company without folding to pressure from your funders or your sponsors?

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As readers around the world increasingly get their news online, the media industry has struggled to balance making readers pay for their news and keeping information accessible. Should readers have to pay for their digital news and if not, how do news organizations stay afloat in the digital age?

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Saudi Arabia's Al-Jazirah newspaper has started introducing a wide variety of innovative possibilities for their customers to customize their print ads. Among the possibilities are scented ads, large format and adverstickers.

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Examining how media cover conflict, translition and the process that leads society back to peace again, the session was moderated by journalist and university professor Alvaro Sierra and featured an international line-up of journalists who shared their own experiences.