Alumni association partners with Sheraton

The Sheraton Columbia Downtown Hotel has become the first corporate partner of the Carolina Alumni Association, offering University of South Carolina alumni discounts to the hotel.

The program is designed to expand service and discount benefits to members of the alumni association while providing promotional opportunities for corporate partners to reach Carolina alumni.

“We are delighted to welcome the Sheraton Downtown to the alumni family,” said Marsha Cole, executive director of the Carolina Alumni Association. “The people at the Sheraton have enthusiastically embraced our mission. Their support means so much to us and our members. We are looking forward to our partnership with the Sheraton Columbia Downtown Hotel and encourage Carolina Alumni to support them at every opportunity.”

As a corporate partner, the Sheraton Columbia Downtown Hotel, a member of the internationally recognized Starwood brand of hotels, will provide room and dining discounts to members of the Carolina Alumni Association. Information on the discounts is available online at www.MyCarolina.org/benefits.

“We immediately recognized the tremendous value of working with the Carolina Alumni Association,” said Ken Patel, partner and general manager of the Sheraton Columbia Downtown Hotel. “It is a great organization with a mission that is vitally important to the University of South Carolina and the City of Columbia.

“Through the Alumni Association, we get to exclusively reach out to more than 250,000 alumni,” Patel said. “This is a very special group of people with an enduring loyalty for both the University of South Carolina and the city of Columbia. We are looking forward to supporting the Alumni Association, hosting association events and making Carolina alumni feel they are part of the Sheraton family whenever they visit Columbia.”

The Carolina Alumni Association maintains contact with the university’s more than 250,000 graduates through membership in the alumni association, as well as direct mail, Internet and social media, events across the state and country and “Carolinian Magazine.”