A dear friend, mentor and colleague, Bill Lewis used to rhetorically ponder the following question with skeptical clients: “If every bottle of Coca Cola, every bottling facility, all the jugs of secret-special syrup, in fact if the secret recipe itself… // More //

I’d love to get into the head of Trey Laird, principal of Laird & Partners the company that redesigned the GAP logo. In case you haven’t been keeping up [GAP: Crowdsourcing? Or Damage Control?] GAP introduced the new logo to… // More //

Mark your calendars. September 25th is the Cahaba River Fry-Down http://www.frydown.com/ benefiting the Cahaba River Society. Have a look at our logo design and poster. We had wanted to print on newsprint, but our printer/copy machine had serious misgivings about… // More //

You always approach tinkering with a client’s logo with care. But when the client’s logo was designed by one of the best in the history of the industry… well… let’s just say the price of poker goes up. Cool article… // More //