Dao Fitness is an online athleisure brand with the aim of bringing African prints to fitness. The idea was cultivated in the summer of 2016 but did not come to fruition until the summer of 2017 by fitness enthusiast and medical Student Dominique Dao. She noticed that within the fashion world African prints was quickly emerging, however, it was lacking in activewear. Thus, Dominique Dao decided to bring Dao Fitness to light, incorporating rich African prints, mainly, Kente prints and African wax into functional activewear, in a minimalistic and simplistic way.