The Most Important Consumer Group in the World

Chinese Consumers

China’s Millennials Infographic: With as many people as the USA, China’s Millennials are the world’s most important consumer group. Find out what they like from perceptions of the West, entertainment and music preferences, to moral standards for celebrities and more.

Glut of China Shopping Malls a Problem for Those in Poor Locations: Only 10-15% of China’s 83 million sq.m of shopping malls are international grade according to JLL. International-grade malls in prime locations are expected to post more gains at the expense of their sub-standard peers, whose tenants are now moving to bigger and better malls.

China Embraces Craft Beers, and Brewing Giants Take Notice: Although a beer in China can cost less than 30c, it’s the imported beers costing as much as $10 a bottle that are growing the fastest in China. With two of China’s largest foreign players, Anheuser-Busch InBev’s and SABMiller becoming one company, there’s a possibility that they will reduce their range to keep regulators happy, and focus on the premium end of the market.

China’s Organic Food Boom Driven by Personal, Rather than Environmental, Concern: Over 50% of Chinese consumers surveyed have some awareness of organic food according to Biofach. There are now more than 2,500 organic food producers across the Mainland, and while most consumers don’t completely trust them, they believe they are more likely to be safe. 50 to 100 million consumers are estimated to have bought organic products.

Health

Education

China Online Education Had Over 72 Million Users in 2015: 72.3 million online education users spent an estimated ¥119.2 billion ($18.1 billion) in 2015 according to iResearch. Learning languages accounted for ¥23.6 billion ($3.6 billion). The online learning industry is forecast to grow around 20% a year to ¥204.6 billion ($31.1 billion) by 2018.

Luxury

Chinese Luxury Shoppers Increasingly Turning Online: One third of Chinese luxury spend was online in 2015 according to a KPMG survey. The average spend per luxury item was ¥2,300 ($350), with the highest luxury purchase at ¥4,200 ($638) on average – double the 2014 figure. Two thirds said they shop more from overseas online retailers.