APEX Insight: Immfly today announced that it has been selected by Pegasus Airlines to equip its entire fleet of 76 existing aircraft with in-flight digital services. The digital platform will also be installed on additional aircraft that Pegasus has on order, bringing the total to over 100. The partnership marks the first time Immfly’s digital platform will fly from Turkey to Russia and the Caucasus, the Middle East, North Africa and Asia.

Immfly today announced that it has been selected by Pegasus Airlines to equip its entire fleet with in-flight digital services. The partnership will see Immfly deploying its system on Pegasus’ 76 existing aircraft and then later on additional aircraft that it has on order, bringing the total to over 100.

With Pegasus, Immfly will be flying for the first time from Turkey to Russia and the Caucasus, the Middle East, North Africa and Asia. “This partnership is opening a new market to us,” said Jimmy Martínez von Korff, co-founder of Immfly. “Our position is quite strong in Europe – it’s always been our focus since the beginning – but now we’ll have a few flights to the Middle East, North Africa, etc., so we need to prepare this platform for passengers from this region.”

Rollout on the Turkish low-cost carrier’s first aircraft will begin before this summer, and will accelerate as of September, so that all 76 aircraft will be equipped by March 2019, at which point the airline’s new aircraft will be tackled, said Pablo Linz, Immfly’s other co-founder.

The news comes on the heels of another major partnership for Immfly in the low-cost market with easyJet, which sees the digital services company bringing streaming entertainment and digital services to passengers on five aircraft. Tokyo-based e-commerce company Rakuten is the official sponsor and content curator of easyJet’s IFE service, and will continue to support Immfly in its partnership with Pegasus. “Rakuten is helping us secure fresh, high-quality content,” Linz said. “We are growing with them as well, and we are seeing opportunities in other markets.”

Earlier this week, Immfly announced an alliance with Fox Non-Theatrical that would allow passengers to view protected entertainment content via web browser on their personal devices. Using web-based DRM technology, Immfly says that it can “ensure 100% security and protection of content onboard its digital platform.”