Image credit: LinkedIn LinkedIn Influencers What is LinkedIn Influencers? LinkedIn Influencers is a fresh program that was introduced to LinkedIn in 2013. It essentially consists of conversations initiated by a select few holding influential positions in their respective fields. ‘Influencers’ contributing to these conversations include, for instance, Barack Obama, Bill Gates, Michael Bloomberg, Richard […]

BLACKBOARD Inc.; HOW IT USED TWITTER TO ENHANCE ITS BUSINESS Blackboard Inc., a company that provides enterprise software to various organizations, with a strong focus on education software for education providers, is the subject of an interesting example of how a business-to-business company used social media to reach its business goals. The company focused […]

HOOTSUITE; WHAT, WHO AND WHY? Facebook. Twitter. LinkedIn. That is all we keep hearing about. But social media is much more. A plethora of tools awaits the entrepreneurial mind who seeks to take advantage of the many business opportunities social media provides. HootSuite is one amongst these key social media tools, although probably less […]

HOW TO USE SOCIAL MEDIA TO ENHANCE INTERNAL COLLABORATION – CASE STUDIES How can social media tools help an organization’s internal collaboration? Three examples of three different companies, using three different social media platforms, provide good case studies to illustrate how social media can enhance internal collaboration. Pbworks What is Pbworks? Pbworks is […]

SOCIAL MEDIA: TOWARDS BECOMING THE FIRST SOURCE OF INFORMATION On the same day of London’s recent Woolwich attack, a friend of mine asked me if I had heard of the news. He added that he had no idea what had been happening until he saw a post on Facebook saying ‘what is going on […]

TWITTER ADVERTISING Twitter has recently concluded a deal with one of the biggest companies in US advertising, Starcom Media Vest Group (SMG), a division of Publicis – the clients of which include giants like Microsoft and Coca-Cola. The deal is said to be worth several hundred million dollars. This event surely highlights the importance Twitter […]

SOCIAL MEDIA QUOTE – 12 ‘In social media, […] You can talk, you can chat, you can follow and you can like, but there has to be a give and a take. There has to be a reason for that relationship on both parties,” Angela Vithoulkas, award-winning owner of VIVO cafe. In this quote, Angela Vithoulkas puts […]

Image credit: Oliver Andrew, London South Bank University, London The future of air travel Are you wondering how our travel experience will be like in a decade’s time? What we now know as science fiction may soon become reality in the world of travel… The 2011 Fentress Global Challenge, an international competition organized by the design […]

Image Source: British Airways SOCIAL MEDIA CASE STUDY: BRITISH AIRWAYS British Airways has recently taken a big step forward in its business strategy by integrating ‘Know Me’: a new recognition system that has been incorporated into the organization’s internal operations. The program is designed to collect as much information as possible about customers’ experiences with the […]

SOCIAL MEDIA COOL TOOLS By joining the course Social Media in Business Bookinar, you will have access to a set of different bonuses and tools to help you through your learning process, as well as to use at your leisure after the course has ended. Please check our learning section to find out more […]