How to Plan Events

In the How to….section of the website we look at different ways you can create and plan your events. The tips, advice, comment, how to… gives you hands on insight in very specific areas of the event industry. Hopefully these handy guides will allow you to learn new skills, gain better insight and ideally create better, more successful events.

Every event organizer knows that keeping a sponsor for future shows can be a difficult process. In order to grow an event annually the only real way to do this is to retain over 50% of your previous year’s sponsors, normally most event organisers will work on a retention rate of 70%+ for the event to be deemed a success. To meet this retention rate can be incredibly difficult, especially for launch events or shows that have yet to build up a large brand. Read more here