What do Milton Berle, Ruth Bader Ginsburg, Eartha Kitt, Audrey Hepburn, Vince Lombardi, Jack Lemmon, Sharon Osbourne, Ronald Reagan, Charles Schulz, Joel Siegel, Tony Snow, and Darryl Strawberry all have in common? Alive or not, they all have or had colon cancer. Those who passed away did so from the disease. A disease that is preventable.

March marks Colon Cancer Awareness Month, an often embarrassing topic, this talk of our colons, our rumps, and our innards. Hell, the first time I met with Michael Sapienza, the Chris4Life Colon Cancer Foundationfounder years ago, I was too shy to say the words “colon cancer” – it’s so not something we ever talk about. But (pun intended) you know what? The foundation has taken some clever tactics to make us less uncomfortable when addressing this deadly and again, preventable disease. Join them in the Love Your Butt Awareness Campaign which encourages people to open up and talk about their bottom. The Love Your Butt campaign was created for Chris4Life by DC based creative agency Hugo Creative. The campaign will run on TV, print, online, public transportation and radio across various markets and demographic areas across the country.

And be on the look out for the signs all over town and the television commercials … and LOVE YOUR BUTT!

About Pamela Sorensen:Pamela Lynne Sorensen is the founder of Pamela’s Punch, a leading source of information for the “who, what, when, and where” of Washington, DC’s elite social, professional, and philanthropic scene, which she founded in November of 2006. In 2012 she launched Pacific Punch, based in Los Angeles. Pamela comes from an extensive background in sales and business development from a variety of industries, has been involved with charities and fundraising for a number of years and holds several Board and leadership positions.
She currently resides in Arlington, Virginia and when she’s not out on the town, she’s reading or writing while sipping fine wine, or traveling the country and the world ISO adventures, beauty, fun, food, style, libations, music, and the good life. Follow her on Twitter at @pamelaspunch.