Brainshark Launches New Research Incubator at Build 2017

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Brainshark, Inc., the SaaS-based sales enablement company, announced the launch of Brainshark Labs today at the Microsoft Build 2017. Brainshark Labs is a research and innovation incubator, designed to explore innovative solutions and cutting edge technology that will help solve future sales effectiveness and increase productivity.

Microsoft Build 2017, being held in Seattle from 10-12 May 2017, is an annual developer conference tailored around the central theme of the transformational role of software in the world today. Thought leaders from Brainshark will share insights on how they are integrating Microsoft’s Cognitive Services and HoloLens technology to transform the process of sales onboarding, training and coaching to develop effective buyer communications. The Brainshark presentation will focus on Brainshark’s next generation solutions for sales enablement, virtual reality, artificial intelligence and wearable technology to better prepare sales professionals for buyer interactions in a low-risk, simulated environment.

Brainshark’s session is as follows:

What: Making Salespeople Better Through Artificial Intelligence and HoloLens

When: Wednesday, May 10, from 12:30-12:50 p.m. PT, and Friday, May 12, from 11:30-11:50 a.m. PT

Additional Details: Learn how Brainshark is integrating next-generation Microsoft technologies to improve the impact of interpersonal sales communications. Brainshark is building a platform that combines Microsoft’s HoloLens, Azure Cognitive Services and Azure Machine Learning to simulate meetings and objectively score the performance of salespeople.

Brainshark is also developing solutions to leverage automated machine scoring to enable sales professionals to improve their performance through in-depth interpretation of voice tones, body language, energy levels and more.

“We believe that every sales team, no matter how effective, can be even better: more knowledgeable, more productive and more motivated,” said Chris Caruso, Chief Technology Officer at Brainshark. “We are excited to launch Brainshark Labs at Microsoft Build since so much of what we’re exploring harnesses the incredible power and technical advances now available from Microsoft. As a result of these innovations, we can better equip the sales teams of tomorrow by providing salespeople with the opportunity to practice their presentations in an environment that’s as realistic as possible – with unpredictable interactions that get reps ready for difficult real-world questions and selling situations.”