Krispy Kreme, Citymax to open 80 outlets in India

BANGALORE: American doughnut company Krispy Kreme has tied up with Landmark Group's Citymax Hotels to open 80 outlets in five years in India, taking its overall rollout target higher than bigger rival Dunkin Donuts.

The NYSE-listed Krispy Kreme, known for its signature original-glazed doughnuts, had last month signed another deal with Bedrock Food Company to open 35 outlets in North India.

Citymax Hotels—part of Micky Jagtiani-owned Landmark Group that also operates department stores Lifestyle and Max in India—will expand Krispy Kreme's footprint through a franchise model across south and west India, the US firm said in a statement on Wednesday.

The hospitality arm, which operates Polynation food courts and entertainment centres, also partners with Australian cafe brand Gloria Jean's Coffees in India. The fried, ring-shaped doughnut, a popular snack in the US and other western countries, is becoming a new indulgence for Indians who are looking for convenience and are fond of experimenting with new cuisines.

Krispy Kreme's plans to explore the Indian market come close on the heels of rival Dunkin Donuts setting up shop in India. Dunkin Brands has partnered with Jubilant Foodworks to open 80-100 outlets in five years. Krispy Kreme operates close to 700 outlets across 21 countries.

Last month, Krispy Kreme announced its first development deal with New Delhibased Bedrock, which also franchises sandwich chain Subway.