Pricing

Since the QX9770 belongs to the Extreme Edition line of processors, we can say with almost complete certainty that it will cost €1000 (£715) or more. We also expect the QX9770 and QX9650 to be sold alongside each other for a while, since upgrading to a new (X48-based) platform is not an attractive option for buyers, especially considering the non-existent performance benefit. On the other hand, since both the platform and the processor are aimed at the enthusiast crowd, which is traditionally willing to pay higher prices for exclusive components, we expect that the QX9770 will initially sell at a higher price than the QX9650.

Intel is in an excellent position. The Core 2 Extreme QX9770 is not yet available, and the performance of AMD’s Phenom processor is still an unknown quantity. This gives Intel some time to have the final say regarding the retail price.

Due to the uncertainty it entails, we don’t see paper launches (or pre-launches, if you prefer) such as this as helpful for the buyers. it is unlikely that a paper launched processor such as this will change anyone’s buying decision....

Update:
When we inquired again at what price point the company intends to sell the QX9770, Intel once more declined to comment, saying that final prices would be announced in the first quarter of 2008.