Fashion

Madden fever comes about as a result of a dizzying array of beautiful shoes and accessories that literally takes you through the highs and lows of fashionable footwear. Once inside the Steve Madden store located at The Mall-The Avenues, resisting the temptation to re-invent your entire shoe wardrobe will be a challenging one, to say the least. Our sure-fire medical advice to combat this fever is to simply buy a pair of Madden Shoes.

Not only is Steve Madden considered as America’s most successful shoe designer, this footwear Mogul is the principal designer behind the company’s trendsetting shoes over the last twenty years. Starting off with only $1100 in his bank account, the Madden brand evolved into an enterprise from humble beginnings in a small Queens-based factory in 1990. Perhaps you already recognize the ‘Madden’ style inspired by the rock and roll stars of the 1970s; enter the chunky, redefined, and reinvented version of platform shoes, marking this style as his signature look that skyrocketed Steve Madden into the shoe world hall of fame (one does exist. If not, then it totally should!).

With evolution at the heart of his vision, Steve finds his inspiration from people, “What inspires me is what I see people wearing on the streets of the world from New York to London and beyond. I get my ideas and inspiration from pounding the pavement all over the world. Today, fashion is dictated by individual style. To me, the fashion of the future is anything that a young guy or girl feels good wearing, as long as it’s put together in the right way.”

For summer 2013, prepare to fashionably pound those city streets in full Madden style. From sculptured wedges, hi-tops, edgy studs in all styles, dress heels and flats in the brightest of colors, your footwear will match your individual style. And, that’s exactly what Steve wants! The color palette for summer is brighter than ever, including electric blues, fiery reds against a backdrop of metallic shades.

Where high heels are concerned, don’t forget to check out the limited edition Betsey Johnson collection for Steve Madden. A whimsical celebration of vintage, colors and stunning paisley prints that will make for absolutely show-stopping footwear. For dressier styles, you will love high heels with dainty ankle straps. Crystallized, patent leathers, studded, you should also get your hands on the DYV INE T-strap sandal provides Studio 54 retro flair with all over suede upper, over lasted platform front, and an alluring gold metal covered block heel.

The stud trend is in full play this summer, and you should definitely get your footsies in some colored studs flat sandals! In hot pink and green studs, your tan never looked better! Rock the hi-top trend, also offered in faux snakeskin, or suede shades with spiked studs.

Perhaps my favorite aspect of the summer collection is the stunning selection of wedges on display. Platform wedges that boost height without compromising comfort, dressier styles in gold, python prints, studded details and much more! You also can’t miss the Skylur, a sleek and architectural shape, studded, and trimmed, fierce yet feminine! For lovers of flats, make sure you get your hands on the sparkly, smoking Conncord slipper, with an all over crystallized upper in either fuchsia multi-color or leopard print and works for day or evening wear. Or opt for a rhinestone-covered stunner as an alternative to leave many shoe-struck.

Men are never forgotten, as the summer collection brings the promise of comfort and style in the form of the Madden summer espadrille. Consider your chicest loafers with a summer twist, soft canvas material, and soft insoles. From contemporary kicks of a heritage-like nature to classic oxfords that are refurbished with their own modern spin, there are tons of options here. Additionally, though not a principal part of the line, the boots that they have are also worth a try-on.

If you’re looking to match up your fierce new shoe collection with some bags, then don’t forget to check out Madden’s incredible collection of styles for the summer. Studded (of course!) satchels and roomy totes, against a back-drop of color-blocked metallics and cross-body styles.

The Steve Madden store is located at The Mall area at The Avenues in Phase III. For more information, please visit stevemadden.com or call 2220 0547.