March 15, 2013

SUNREEF IN ASIA AND THE HAINAN RENDEZ VOUS

Celebrating its 10th anniversary in all splendor at 2012 Festival de la Plaisance de Cannes, the SUNREEF YACHTS shipyard is quickly spreading wings all over the world. Headquartered in Poland, with a US office in Fort Lauderdale and a newly appointed China office in Shanghai give the company the possibility to assist clients in Europe, the Americas and Asia. After having ensured a consistent promotion in Europe and the US, the company has now decided to take a closer look into Asia and China in particular. SUNREEF YACHTS China, managed by Sunreef’s Ewa Stachurska, former PR and now Sales Director in China, operates already from Shanghai and supervise all Marketing and Sales in China and Hong Kong.The Chinese division will take part at the incoming Hainan Rendezvous in Sanya in March 2013, at the China International Boat Show in Shanghai in April 2013 and the Hong Kong Gold Coast Boat Show in May 2013. All these shows except the Shanghai one will include the presentation of the new Sunreef 70 Sail FENG sold to a Chinese Client and scheduled for delivery in March 2013 after which it will be exhibited as a worldwide premiere at the HRDV 2013 in Sanya.This superb, blood-red hulled luxury catamaran enchants with its subtle oriental interior design and a great performance in sailing, keeping with the spaciousness and stability of a catamaran. Sea trials and private events will be organized to help understand this still blossoming yachting market, the full potential for a catamaran-yacht. Furthermore, power catamarans range with the new 60 Sunreef Power and the successful 70 Sunreef Power will be another interesting product for the market where power boating still overwhelmingly exceeds sailing.After a decade of a successful development in the world, especially in Europe and the Americas, the company judged necessary further expansion and this time towards Asia with a special stress on China and its immense potential. Certainly, this market is still immature and yachting is perceived more as a business-related activity helping to maintain professional relationships than pure pleasure or a hobby but it will pick up one day, and on that day Sunreef Yachts wants to make sure that all interested newly emerged enthusiasts will know what fantastic yachts the company has to offer. We can already observe an increasing interest in catamarans, and a curiosity towards a catamaran-yacht. Since the opening of the office, we have been receiving many inquiries about our yachts from potential clients, media and brokers. The actual presence in China brings an immediate increase of interest, Stachurska says.Sunreef Yachts China office is located within most exclusive plaza in the central Shanghai, Puxi, the Plaza 66. Full address: Sunreef Yachts China, Plaza 66, Tower 2, 15/F, room 1547, 1266 Nanjin West Road, Jing’an District, Shanghai, China

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