A movement is sweeping the nation. Frenzied crowds gather in every state. Young people chant and sing. Women swoon. The result is record voter turn out and a rare political enthusiasm. At the head of this unprecedented phenomenon stands a charismatic figure intent on becoming the President of the United States.

"I'm asking you to believe."
"We are the ones we have been waiting for."
"Yes, we can!"
"Change."
"Hope."

These words, from Barack Obama, have inspired everything from outrageous videos to the largest campaign fundraising success in history. He has taken what was considered a sure bet Clinton machine and turned it on its head. His supporters claim he is the new Martin Luther King, Jr. He is hailed as this generation's John F. Kennedy. This documentary explores the HYPE behind Barack Obama.