Currently selling at Amazon for £275, and £299 at most other retailers, this is the cheapest UK price that I could find at the moment.

FYI, Nevisport are also selling the Hero 3+ Silver for £210, if that's more palatable.

Details below:

GoPro Hero 3+ Black Edition

Brand new, lighter, smaller, faster, better featured and even more desirable, the new GoPro Hero 3+ Black Edition is now with us!

The most advanced action sports camera to date, the new GoPro Hero 3+ Black Edition takes capturing your adventures to another level. Featuring cinema quality video recording up to an enormous 4K, a hugely impressive 12MP still camera capable of taking still images at a rate of 30 frames per second, built in WiFi for connecting your smartphone or tablet, brand new SuperView technology that fits in even more of your world, all encased in a fully waterproof super tough housing, the latest GoPro is way more than just another camera.

20% smaller and lighter than the previous edition, with the new Black you get even more impressive still image quality and faster video recording than ever before resulting in super slick movies that help you re-live your most impressive feats. Added features and technologies like the new SuperView mode which captures wide angle video that is more immersive and captivating than anything you've seen before, and a new auto low-light mode automatically adjusts the cameras frame rate resulting in smooth and stunning low light performance. And because GoPro have managed to squeeze an amazing 30% more battery life into a 20% smaller camera, you get a less obtrusive camera that can take home even more of your adventures than before. other key improvements are four times faster WiFi, a new sharper lens, and improved versatility when combining the camera with a huge array of GoPro mounts.

Professional video quality is achieved through a range of different video modes, so you can choose the quality of your video depending on whether you want to post only on Facebook or make epic GoPro standard adventure movies showcasing your most impressive challenges. With quality ranging from a whopping 4K, through 2.7K, 1440p, 1080p, 960p down to 720p at an incredible 120fps, you're not short on options whatever the sport, weather or terrain.

The GoPro Hero 3+ Black Edition is also equipped with a fantastic 12MP still camera that shoots at up to 30fps, and also features a time lapse mode with automatic capture at 0.4,1,2,5,10,30 or 60 second intervals, while the Continuous Photo mode shoots beautiful high res images at 3,5 or 10 fps for 30 seconds, so just hold down the shutter and let rip!

So with professional video capture, stunning still photos, SuperView, auto low light adjustment, sharper images with less distortion, improved audio, 30% longer battery life and 4X faster WiFi performance, what are you waiting for?!