Drink that sound

Sam Bompas and Harry Parr got together team of artists, designers, organ specialists, composers and experts and have produced this wonderful church organ for the clients of Johnny Walke Red Label customers to be able to enjoy the whiskeys evern more.

See the thing in action here:

“The organ – dubbed The Flavour Conductor – brings to life for the first time a vision only previously articulated in literature. Originally described in A Rebours, the 19th Century decadent novel by J. K. Huysmans, in which the flavour organ gives taste to the delights of music, through to Aldous Huxley’s Brave New World, novelists and scientists have dreamed of an instrument where notes and melodies correspond with smells, tastes and flavours.

The project was designed to help whisky drinkers – new and experienced – better appreciate the complex flavour profile of Johnnie Walker Blue Label, simultaneously amplifying the taste profile of the whisky in your glass in a multi-sensory theatrical performance with The Flavour Conductor at its centre, demonstrating the sensorial power of music coupled with visual, aromatic and haptic cues to reinforce the different nuances of the whisky.”