After expanding into 70 markets worldwide, the CEO of Xiaomi aims to reappear in China this year

CEO of Xiaomi aims to reappear in China this year:

In the annual letter to employees, Lei Jun, president, and CEO of Xiaomi Technology spoke about how 2017 has been a year of change for the company and also a “year of a leap” to open a new path for the company’s future.

Image: Android Authority

In October 2017, Xiaomi exceeded the RMB 100 billion revenue target established earlier this year, in just over seven years, and according to IDC, Xiaomi was the fourth smartphone brand in the world in the fourth quarter of 2017 in shipping terms. It is likely that the company also enters the list of Fortune Global 500 companies this year.

Jun believes that this massive growth has been achieved due to his focus on innovation and product quality.

“Innovation determines how high we can fly, while product quality determines how far we can go”

Currently, Xiaomi is present in 70 countries and regions worldwide and is one of the first five players in 16 markets. In its largest market outside of China, India, Xiaomi is the leading manufacturer of smartphones.

But by 2018, Jun wants to start a “full counterattack” in China, the company’s internal market and the largest and most competitive consumer electronics market in the world.

“Only by winning in China, can we win in the rest of the world”

In its publication, Jun sets the objective of recovering the number one position in China in 10 quarters and believes that a solid management and organizational capacities on all fronts will take them there.