Today, AdRoll, the world's most widely adopted retargeting platform, is introducing Retargeting for Mobile in Australia. The offering will allow Australian marketers to execute cross-device advertising campaigns for the first time.

Currently the only unified solution available in the Australian market, AdRoll's Retargeting for Mobile identifies segments of a brand's high-intent desktop site visitors and retargets them as they browse mobile websites, Facebook and Twitter on their smartphones and tablets.

Says Ben Sharp, AdRoll managing director ANZ: ''Mobile is now dominating
in the same way that Facebook did a few years ago and we believe the
Australian market is on the cusp of adopting and investing in mobile
like never before.

''We know that consumers now live, work and
play in a multi-screen world; they shop wherever they want, when they
want, with most transactions started on one device and finished on
another. Our retargeting mobile platform will help create 360 degree
campaigns that drive high ROI, enabling marketers to reach customers
they would normally lose in the transition across devices.''

One
of Australia's leading electronic music companies, Totem OneLove Group,
has been using AdRoll's Retargeting for Mobile on Facebook and mobile
web to increase event sales on mobile for Stereosonic, Australia's
premier electronic music festival.

Says John Curtin, marketing
director, Totem OneLove Group: "We recognised that our customers' path
to purchase was no longer direct, with many accessing our website via
mobile devices. AdRoll's new offering let us re-target desktop visitors
when they were using Facebook on their smartphones and tablets,
expanding our reach and allowing us to provide a consistent customer
experience, at all points of the day. Over 70% of our audience are on
mobile so this is fantastic for us."

AdRoll is dedicated to
developing a performance marketing platform that extends across devices
to address a range of marketing objectives. The AdRoll dashboard has a
self-service option that makes the transition from desktop to mobile
campaigns easy, and includes a single platform for data collection,
segmentation, optimization and transparent reporting.