News

Brazilian company hides iPod shuffles in popsicles

By Charles Starrett ● Thursday, December 13, 2007

Brazilian ice cream company Kibon has announced a promotion in which it will give away 10,000 iPod shuffles, hidden away inside “propsicles.” “It works like this: the consumer buys an Fruttare popsicle which comes in 10 different fruit flavors,” Mentor Muniz Neto, creative director for Bullet Brazil, said, “and may find an iPod Shuffle inside the package.” When faced with the challenge of hiding the prizes, the company worked with Apple to design a fake popsicle that looks like the real thing, but safely holds the shuffle inside, even in freezing temperatures. “We developed a special prototype that emulates the real ice cream;” Neto says, “it protects the iPod from humidity, and it feels like the real ice cream. It is virtually impossible to fell the difference without opening the package.” In addition to the shuffle, winning packages also include an 800 number and a code, which can be used to obtain the shuffle’s Dock and manual. Kibon’s “iPod no palito” promotion will start on December 18.

Comments

1

Time to bust out the metal detectors, X-ray machines and thermal imaging.

Posted by ort on December 13, 2007 at 11:23 AM (CST)

2

That’s to “cool”, wish they sold these here. Great engineering of the fake ice cream package to hid the goods in freezing temps. FUN!

Posted by rivertrek on December 13, 2007 at 11:28 AM (CST)

3

In the litigious U.S., someone would eat the thing and sue the pants off Apple and the frozen pop company.

Posted by Danny Goodman on December 13, 2007 at 12:10 PM (CST)

4

So, you don’t actually get the ice cream? What a bust.

Posted by James on December 13, 2007 at 1:12 PM (CST)

5

huhuheuha Será q é verdade isso ? Se for vou cmer muito sorvete !!!!

Posted by Felipe on December 13, 2007 at 1:14 PM (CST)

6

What?

Posted by Baracuda on December 13, 2007 at 3:06 PM (CST)

7

“Hehehe Is that for for real? If it is I’m gonna eat a lot of ice cream!!!!” ... Yeah, I would, too, if they did something like that here in Portugal… By the way, “iPod no palito” translates literally as “iPod on [the] a stick”, ehe… ;)

Posted by Mainyehc in Lisbon, Portugal on December 13, 2007 at 3:32 PM (CST)

8

Does it also include the money to buy another popsicle?

My sister bought a bottle of Pepsi once, and there was a t-shirt in the bottle.

It also had a dollar so she could still buy her drink… of course, it cost $1.25.