2. make the social platform your primary system of engagement/interaction: - surface relevant activities/tasks within that social platform based on context/next action - integrate the systems of record into this social platform

3. bring together the systems of engagement and record: - data in motion: make activity stream the common backplane

Does becoming a social business mean transformed business processes? better business outcomes? well

According to the recent Mckinsey study an average knowledge worker spends around 28 hours weekly using collaboration tools. Extending these with social tools can increase productivity upto 25%.

Erasing white spaces (see Gartner Social BPM) is a major enabler --- transforming culture and leadership in organizational silos where no one is responsible, have management blind spots, and accountability gaps

Today’s customers expect more. They expect you to know them as
individuals, to anticipate their needs and to surprise them with
interesting new products and services. Yet the traditional approaches
to innovation and customer intimacy are hopelessly archaic in today’s
world.

Learn how social business and an end-to-end approach
to commerce can change the way you interact with your customers,
building their loyalty and your brand.

Understand how to leverage both a Social
Business and Smarter Commerce to create exceptional experiences for your
clients and enable the employees who engage them.

Hear how leading organizations are building loyalty in their brand is ways never seen before.

Discover that the ways in which people
interact, relationships form, decisions are made, work is accomplished
and goods are purchased.

Listen to clients detailing how a new breed of
customer is dictating a new set of terms in the dynamic between buyers
and sellers.

Interact with a panel of peers, thought leaders and IBM subject matter experts.

Join IBM and InformationWeek at this live event with portions being
broadcast live from New York City on 9/13, 1PM est as we explore the changing face of
business at an exclusive leadership summit. Learn from market-leading
organizations who are already seeing the benefits of being social
today... and discover how to enable more employees to be innovators and
more customers to be advocates.

"The
corporate world is unsure just how well it can trust Microsoft's
Windows 7. Windows Vista was a nightmare that most companies didn't
adopt. Internet Explorer is in the news, thanks to a security breach.
And Windows Mobile
is still the also-ran in the market..."

"Microsoft's
security woes are troublesome. Not only is Windows not nearly as secure
as users would like, but Internet Explorer is causing trouble for users
as well. "

"A
quick glance around many of the markets where Microsoft operates
reveals a staggering issue: the competition is innovating far more
rapidly than Microsoft. "

"Microsoft's
strategies have focused mainly on the short term. The future of
software is, at least by most accounts, centered on the Web. And yet,
as the most important software company in the industry, Microsoft is
lagging behind the Web software innovators. That's a major blunder"

This the second part of the news http://www-03.ibm.com/press/us/en/pressrelease/29205.wss

1. Canonical announced offering support for Lotus Symphony, one of the core components of IBM Client for Smart Work, through Channel Partners2. ZSL announced ICSW based PowerCube DaaS in India, USA, Africa3. Virtual Bridges announced market momentum, and venture funding from Austin Ventures4. IBM opened IBM Open Company Center in Waltham Innovation Center in MA...

We announced IBM Cient for Smart Work in India today at Lotusphere...This is all around ECOSYSTEM build out...1. Simmtronics, top 5 memory manufacturer in the world announced global agreement that ships ICSW on their Simmbooks in India, USA, and many other countries worldwide..2. In partnership with Canonical (primarily) and with Red Hat on a selective basis3. Academic Initiative center of excellences with 3 engineering colleges in the state of kerala4. ZSL announced Powercube DaaS in India, Africa, USA5. Zyxware, IBM and Canonical business partner piloting ICSW in Technopark in Kerala http://www-03.ibm.com/press/us/en/pressrelease/29205.wss