Yardley firm supporting effort that matches war vets with dogs

PetArmor, a brand of flea and tick prevention products owned by Yardley, Pa.-based pet health company FidoPharm, launched a social media initiative to raise the visibility of Operation Freedom Paws.

Operation Freedom Paws, founded in 2010, matches war veterans, many with Post-Traumatic Stress Disorder and other “invisible wounds,” with shelter dogs — then trains them as a team to navigate life together.

Mary Cortani, Operation Freedom Paws’ founder and executive director, was named one of CNN’s 2012 Top Ten Heroes and is vying with nine other candidates to be named CNN’s “Hero of the Year” for 2012.

“In September, we experienced Mary’s work at Operation Freedom Paws firsthand and captured an amazing video, which is now live on our website,” said Alex Kaufman, president and CEO of FidoPharm. “Over the next few weeks, we will be promoting the video and Operation Freedom Paws through our social media platforms to generate awareness of this incredible organization.”

FidoPharm is a subsidiary of Velcera Inc., which is also based in Yardley.