Love Island Research

ITV partnered with On Device Research to conduct our most ambitious study to date to measure the impact of Love Island's multiple brand partnership activity.

We were able to measure cross media ad impact across a range of channels: ITV2, ITV Hub, Love Island app and digital display. We also deployed a number of innovative solutions to passively measure ad impact while linking to real world outcomes such as store footfall and online visits as well as key brand metrics.