Solution: The premium black tone of the packs immediately positions Deli as a cut above, projecting both branding and food imagery off pack, and indeed off shelf. Editorial style photography heroes the natural fillets at actual size, to capture the mouthwatering contrast of juicy fish and crunchy coating. All of this is surrounded by an informal scattering of ingredients to bring the unique flavours to life.

A tasty selection.

Challenge: Birds Eye Ocean Selections is a premium frozen fish offer in the supermarket. It was initially launched under the Birds Eye ‘yellow’ Masterbrand to help transfer
brand equity in a place that is rarely browsed and has a group of unfamiliar brands. Now entrenched, the packaging needed to address the harsh reality of the freezer and appeal and entice foodies.

Solution: The range was re-born under a blue background – imbuing warmth and sympathetic both to the the ocean and the heart of the Birds Eye brand. The wooden background anchors the range in a more natural space and a revamped Ocean Selections range device further communicates natural cues. Loose overhead photography heroes both the fillets of fish, fresh ingredients as well as promotes appetite appeal and simplicity of preparation.

The Ocean Selections brand stands proud with maximum standout and amplifying the beauty of our ocean’s bounty – in a relevant and modern way. Inspiring home cooks everywhere and solidifying Birds Eye’s expertise, heritage and convenience.