The Hardy Heron has taken flight: it's the second LTS (Long Term Support) release of the world's most popular distro. New features include the Wubi Windows installer and Firefox 3 beta 5. Grab a copy here, and check out Linux Format's overview of the release.

I didn't say I get the WOW feeling from Ubuntu but obviously it does enough things differently for me to prefer it over, say, OpenSUSE. Yes I've tried (Open)SUSE, Fedora, Slackware, Mandrake/driva etc but I still prefer Ubuntu.
Why? Mostly "soft" values like "i just like how it works", "it feels right" and such. It does also help that it has always worked well out of the box for me.
Like it or not, "soft" values matter tremendously. It's like music. I cant give you any facts on exactly why I like, say, Black Sabbath, I just do.

I didn't say I get the WOW feeling from Ubuntu but obviously it does enough things differently for me to prefer it over, say, OpenSUSE.

Like what? Does it have applications that Fedora and others don't have? Does it have applications that attract Windows users and make them stay? Does it attract developers to develop software for Ubuntu? Is there a wider range of software available for Ubuntu?

What?

Mostly "soft" values like "i just like how it works", "it feels right" and such. It does also help that it has always worked well out of the box for me.

So you haven't got a clue, in other words? Seriously, if there was something Ubuntu was doing differently to other distros then people would be able to list them pretty much immediately.

Like it or not, "soft" values matter tremendously. It's like music. I cant give you any facts on exactly why I like, say, Black Sabbath, I just do.

I'm sorry, but it is extremely easy and quantifiable to list what one system does over another. It does this, and this, and this is here that isn't on other systems and I can run this bit of software but not there or on Windows........... Those are the only reasons that matter, because that's what people move to a platform for.