Making Experience Matter

In 2014 you can have a close encounter with the northern lights in Alta, the City of the Northern Lights. The newly opened Northern Lights Cathedral is home to the Northern Lights Attraction developed by Expology. Here tourists and locals can get up close with this natural wonder and through song and movement create their own northern light.

The Northern Lights Attraction is an experience centre based on Expology’s winning concept ”Become one with the Northern Lights”. The concept lets visitors interact with the northern lights in three main attractions, which gives a multi-sensuous experience of two myths about and the scientific explanation behind the northern lights. In the installations, visitors create unique northern light patterns by dragging electrons through the Earth’s atmosphere and by singing and waving to the northern lights.

Visitors are also able to get a deeper knowledge of the northern lights through communication using ultraviolet graphics, films of the real northern lights and the solar storms that shoot particles towards the Earth appearing on the sky above the polar circle. School classes can explore the science behind the phenomenon even further in the digital role-play game ”Northern Lights scientist for a day”.

The Northern Lights Attraction is developed in association with the Municipality of Alta and regional experience providers who work to strengthen Alta’s position as the City of Northern Lights and attract more tourists to the city.