LOS ANGELES, CA – June 21, 2012–
Beeline™ Interactive, Inc., a leading developer and publisher
of video games, today announced that their new game from DreamWorks
Animation SKG, Inc. (Nasdaq: DWA), “
Shrek’s Fairytale Kingdom,” for iPad, iPhone
and iPod touch is now available on the App Store. In the game
players experience the fairy tale world of everyone’s
favorite ogre by undertaking epic quests and building four unique
settings from the first film.

At the start of the game, players find the solitude seeking
Shrek attempting to outfit his beloved Swamp with all manner of
ogre-ly comforts. When the Fairytale Creatures of Far Far Away
start to invade the Swamp, Shrek begins an epic journey across the
Kingdom, facing adventure, hilarious encounters, and
eventually…True Love.

The game is divided into four domains taken from the first film
including Shrek’s Swamp, Duloc, Dragon's Keep and the
Windmill Field. Players progress in the game by building,
decorating and customizing the four domains with characters,
buildings and items plucked right from the films. In order to
gather the resources necessary to build and decorate the domains,
players will have to go on quests with Shrek, Donkey, Fiona, Dragon
and Lord Farquaad to recover riches and collectible items.

Players also have the option to enlist friends for in-game
bonuses as well as play a host of mini games themed around events
in the movie including fighting knights and practicing ogre
hygiene.

The “
Shrek’s Fairytale Kingdom” App is
available for free from the App Store on iPhone, iPad and iPod
touch.

Beeline is a leading worldwide developer and publisher of games
for smartphone platforms. A wholly owned subsidiary of Capcom,
Beeline was formed with the mandate of creating original and
licensed games specifically designed for unique play style of the
smartphone gamer. Beeline counts the hits Smurfs'® Village,
Snoopy’s Street Fair, Zombie Cafe™ and Monster
Pet Shop™ among its portfolio and brings a solid foundation
of strong brands, innovation and compelling social gameplay to the
market. For additional information on the company and its
offerings, please visit
www.Beeline-i.com.

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