With his music praised by online music magazine Music Crowns as “the rebirth of intellectual rap” hip hop marvel Kay Kumar is one of the most exciting artists on the scene at the moment.

His latest single ‘SVDS’ is a stunning bilingual power beat that was recorded in both French and English. The video was shot in the paradisiacal landscape of Morocco which Kay found to be the perfect “cinematographic, crazy, wild, fun and adventurous” environment for it. Music website Streets Talkin summed up the result: “The video is breathtaking, his talent obvious, and the combination of English and French worth the listen.”