Conquer your networking challenges

Networking. Just mention the word and people get stressed. It’s a critical career-building skill, but it is one that many people don’t feel they understand or have mastered.

In most cases, networking challenges are the direct result of technique rather than effort. Networking works for everyone at every stage in their career, but the challenge lies in how you perceive networking success.

It’s common, especially when you’re looking for a job, to take a situation – such as meeting people – and turn it into a win-or-lose experience.

For an idea of networking at its best, watch children at play. There is no hidden agenda; they are just in the moment playing, sharing toys and talking. That’s the foundation of successful networking – relationship building.

This exchange of information and open communication is the foundation of social media sites, but social media sites can’t entirely replace face-to-face communication. Meeting people does take effort, and the more out-of-practice you are at carrying on a conversation, the more focused energy it takes.

Referrals and job leads are by-products of meeting people, and word-of-mouth continues to be the surest way to land a job.

Here are a few suggestions that can help make networking more productive:

Replace the word “networking” with the phrase “relationship building.” You are meeting people by relating to them.

Start by talking to people you know. Ask them who they know who could share information about a company or industry you need information about. Ask for help, not a job.

Develop a list of people you need to talk to. Creating a list brings clarity and substance to your thoughts and gives you a tangible reminder of what you need to do.

Be sure to follow-up with anyone you talk with during your search.� Follow-up helps you stay in touch with people, and keeps your relationships current.