Communication, Marketing, and Public Outreach

Account Manager at PMC Dayton, Summer 2011

Nikhil Aswani,
majoring in Finance, Accounting, and Marketing
senior, one quarter in the co-op program at time of testimonial.
Employed at PMC Dayton.

Responsibilities during co-op:

My first week at PMC Dayton was the training week. I had a leader and an asistant manager show me around, teach me to fill paper work and helped me with what I should do at PMC Dayton. I was taught as much as possible about Uverse -- its products, the pricing, the features and much more. I was also taken out into the field to experince how to communicate with customers and how to sell. Later in the evening, we would go back in the office, where I would fill out the paper work showing how many people I spoke with, how many people I made into customers and how much money did I bring in for the company.

By my third week at PMC Dayton, I got promoted as a Leader, where my responsibilities grew even more. I was helping other entry level trainees with the job and also training them. I helped the assistant manager with interviews. In the past month from working at PMC Dayton, I have made a few business trips to Columbus to talk about our company to other CYDCORE branches, and to collaborate the knowledge and work force. I have also received a certificate for 100% best service performance for the month of July.

Most beneficial aspect of being enrolled in the co-op program?

I have been working for PMC Dayton for a little bit over a month and I can say that I have in fact learned a lot from it. This is a great work experience where I used my full potential to not only sell the service to customers but also show them how they could be saving money with us; and also increase the revenue for my company.

Conference Planning and Marketing at BWI Group, Summer 2011

Han Wang,
majoring in Masters of Business Administration - Marketing,
graduate student, one quarter in the co-op program at time of testimonial.
Employed at BWI Group.

Responsibilities during co-op:

Organized conference information

Contacted suppliers via emails and phone calls

Followed up with the latest information everyday

Attended conference meeting and weekly program review

Scheduled meetings with all the suppliers and buys individually

Created CD for the coming conference in September including presentation update, supplier attendance update, safety issue update and traveling information

Finished extra assignments for advisors in time and on time

Worked with different departments to tackle problems

Communicated with advisors / suppliers / buyers often and well

Established efficient worksheet matrix / graphs / research statistics for the department

Most beneficial aspect of being enrolled in the co-op program?

Understand the needs of the small business and affluent individual target markets

Learn how to apply marketing skills and tactics

Develop presentation skills

Learn marketing tracking techniques

Understand the necessity of detailed market research

Become familiar with graphic design software programs

Develop competencies in market planning and plan management

Work with the firm's unassigned client base in developing communication tactics

Develop planning, organizational and time management skills

Increase knowledge of computer skills and technology

Develop team-based work competencies as well as self-independence

Marketing Analysis at Standard Register, Summer 2011

Lauren Orians,
majoring in Marketing,
senior, one quarter in the co-op program at time of testimonial.
Employed at Standard Register.

Responsibilities during co-op:

I analyzed Standard Register's Commercial Business Unit's solutions, offering, go-forward positioning and key target personas. From this information, I developed an A3 plan (business case) for social media engagement with the Commercial Business Unit's solution, Enterprise Print Managemetn to their potential and current customers. I will present my A3 business case to the Commercial Business Unit Leadership Team and the Standard Register Executive Leadership Team next week. I developed an implementation calendar and content resource, and conducted primary and secondary research on target key persona social media use and social media trends.

Most beneficial aspect of being enrolled in the co-op program?

The most beneficial aspect of participating in the co-op program at Standard Register was the accountability that came with my internship project. It was my sole duty to develop a Social Media A3 plan for the Standard Register Commercial Business Unit. While my manager and co-workers helped guide me and answer any questions I might have had, it was my responsibility to make the decisions on what would be included in my A3 plan. This responsibility and freedom that I was given, instead of being directly told what to accomplish, gave me both confidence in my work and in myself. I also experienced the accountability that comes with leading a project, and that experience will be extremely beneficial with my future career in business and marketing.

Public Relations and Marketing at PQ Systems, Summer 2010

Ashleigh Nunamaker,
majoring in Mass Communication,
junior, first quarter in the co-op program at time of testimonial.
Employed at PQ Systems.

Most beneficial aspect of being enrolled in the co-op program?

Thus far I have learned a great deal about the business world as a whole. Working with such a small company allows me to 'dip my toe' into almost every aspect of the business. I've greatly enjoyed learning the ins and outs of marketing and advertisement, being able to use my creativity to plan new ventures working on company events and simply gaining experience in working with other professionals. Overall, I'd have to say that my favorite aspect of my internship has been participating in brainstorming sessions with the marketing team. Being able to freely express my ideas without worry is fantastic.

Marketing and Promotions at Wright Patterson AFB, Summer 2010

Justin Earley,
majoring in Organizational Leadership,
recent graduate, completed four quarters in the co-op program at time of testimonial.
Employed at Air Force Research Lab, Wright Patterson Air Force Base.

Responsibilities during co-op:

I am a marketing representative for the Air Force Research Laboratory. I assist our engineers by setting up tradeshow events and by designing promotional materials such as tri-fold brochures and posters. I enjoy the job because it allows me to be creative and I get to travel all around the country and talk to people about the different innovations in Air Force research. I am constantly working with out engineers as they come up with new ideas for future programs that will develop next generation Air Force technology.

Most beneficial aspect of being enrolled in the co-op program?

The most beneficial thing about my co-op internship was my flexible work schedule and the government assistance with my tuition. The financial assistance made me feel like I belonged here at Wright Patt. I am fortunate and grateful that programs like this exist. It prepared me for the workforce while I was in school, and when I graduated I was prepared for full-time employment. My heave course load and work schedule assisted in my development because I became better at multitasking and I was able to enhance my time management.

Public Relations at Non-Profits at Dar A Luz Network, Spring 2010

Jenna Shiverdecker,
majoring in Mass Communication,
senior, one quarter in the co-op program at time of testimonial.
Employed at Dar A Luz Network.

Responsibilities during co-op:

Cleaning up links on the web page, creating a list of possible interested clients, and creating advertisements, brochures, and newspaper articles.

Most beneficial aspect of being enrolled in the co-op program?

Throughout this internship I have learned a lot about non-profits and even about the birthing world. I have also learned many new skills about web work and have enhanced my PR skills.

Media Sales at Dayton Daily News, Spring 2010

Ashley Long,
majoring in Mass Communication,
senior, three quarters in the co-op program at time of testimonial.
Employed at Dayton Daily News.

Responsibilities during co-op:

Over the past year I have had many opportunities to gain invaluable experiences, such as being an active member of the sales team, researching and creating leads, contacting businesses to maintain positive relationships, and conducting cold calls to gain advertising revenue.

Most beneficial aspect of being enrolled in the co-op program?

Through these experiences, I have strenthened my written and verbal communication skills as well as my organizational skills. I have also improved skills in customer relations and sales. In addition to this, I also have had the opportunity to experience a real office work setting and understand the norms and level of professionalism that is expected. I have been able to form relationships with editors and writers at the paper, giving me a potential advantage over other perspective applicants if I pursue a career in professional journalism.