RealtyShares Names Kristina Wallender SVP of Marketing

Former Amazon, Ticketfly exec joins team to drive awareness of online
real estate investing and evolve platform to serve a broader audience

June 29, 2017 09:00 AM Eastern Daylight Time

SAN FRANCISCO--(BUSINESS WIRE)--RealtyShares,
a leading online marketplace for real estate investing, today announced
Kristina Wallender has joined the pioneering startup as senior vice
president of marketing, focused on helping the company reach more
investors and sponsors.

RealtyShares quickly gained traction among early adopters, with more
than 100,000 investors registered and hundreds of deals funded since
launching its investment platform in late 2013. The next step for
RealtyShares is to reach the millions of
potential accredited individuals, institutional investors and sponsors
who don’t yet know about the benefits of online real estate investing,
all while evolving its solutions based on a deep understanding of
customer needs. These are areas where Wallender has excelled over the
years.

“Kristina’s marketing acumen is unquestioned, but she also brings a rare
mix of qualities to RealtyShares that will make her an invaluable asset
across all facets of the organization,” said Nav Athwal, the founder and
CEO of RealtyShares. “Kristina has exhibited exemplary leadership to
scale marketplaces at companies of all sizes, and we are tremendously
excited to welcome her to our leadership team.”

Wallender joins RealtyShares with marketplace and marketing leadership
experience spanning large enterprise businesses like Amazon and early
stage companies like Ticketfly, where she was the head of marketing for
the past four years. Over her tenure, Ticketfly grew from a small
startup to a leading live entertainment brand serving over 1,800 venues
and promoters across North America. Wallender also played a key role in
Pandora’s acquisition of Ticketfly in 2015, earning her a spot on Billboard’s
40 Under 40: Top Young Power Players in music. As part of the
RealtyShares team, she will be responsible for growing both sides of the
marketplace.

“RealtyShares has a tremendous opportunity to make real estate investing
easier and more accessible. We’re breaking down barriers in the industry
for investors and delivering a vastly improved financing experience for
borrowers,” said Wallender. “We want to make investing in real estate is
as easy as buying stocks.”

Along with Wallender, RealtyShares recently added Vartika Ambwani, who
joined as RealtyShares’ director of investor operations, bringing
several years of finance and operations experience from Earnest Inc. and
Scotiabank. Barbara Silvermann also joined RealtyShares as the director
of residential mortgage operations after nearly 30 years in credit risk
and underwriting management at top mortgage firms, including Wells Fargo
Home Mortgage. Since January 2017, more than one-third of all new hires
at the company have been female, and all three leadership hires have
been women, bucking the standard within the real estate sector which has
historically lacked diversity across the leadership spectrum.

About RealtyShares

RealtyShares is transforming the real estate investment landscape by
connecting borrowers and sponsors to debt and equity capital from
accredited and institutional investors, across an array of financing
products. Private investments are highly illiquid and risky and are not
suitable for all investors. Through the RealtyShares website, these
investors can browse investment opportunities, perform due diligence,
invest online and gain 24/7 access to an investor dashboard to watch how
their investments are performing. RealtyShares offers securities through North
Capital Private Securities Corporation, member FINRA/SIPC.
For more information on how to become a real estate investor or to seek
capital through the RealtyShares marketplace, please visit www.realtyshares.com.