Magazine B – Issue 49 (Netflix)

€21.50

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Magazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. between its covers, Magazine B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.

Started in 1997 in Silicon Valley, Netflix was dubbed the icon of American popular culture following the success of its DVD-by-mail operation. 10 years after the DVD-era, during which the Netflix-logo-emblazoned red envelopes reigned supreme, Netflix introduced its movie and TV show streaming service and burgeoned into an online entertainment powerhouse. By releasing entire seasons of original programming such as ‹House of Cards› and ‹Orange is the New Black› all at once, Netflix was able to bring ‘binge-watching’ to the forefront of our culture and is now viewed by many as the future of entertainment.

INTRO

EDITOR’S LETTER

MARKETReporting on media trends from entertainment capital LA

INNER SPACERevelations of the Netflix UI

OPINIONTaehoon Park, Frograms CEO

HEAD OFFICE, LOS GATOSNucleus of product development and engineering

LABORATORYNetflix’s technology: what makes it so innovative and where it’s headed

OPINIONGrant McCracken, Anthropologist

ADAPTATIONHow Netflix has changed media and our way of life

HEAD OFFICE, LOS ANGELESContent and marketing control center

PRODUCTNetflix Originals by genre

OPINIONTed Sarandos, Netflix CCO

STUDIOWhy Netflix is here to stay, according to the names behind Netflix Originals