"It's not just the launch of a game, it's the launch of a franchise. It's bigger than most movie launches in Hollywood. Rovio is one of the first brands to launch from the digital to the physical world," he said.

Rovio turned down a $2 billion acquisition offer from Zynga last year. On stage, Vestabacka said the company's role model is Disney, a $74 billion company, but that its goal is to be "much bigger."

Vestabacka said if Walt Disney were getting his start today, he'd do it in games, not cartoons. Vestabacka says Disney's company would probably be more like Rovio, not Zynga.

"Zynga is a game company. We stopped looking at ourselves as a game company. We sold 25 million plush toys last year. For us, it's about making Angry Birds available everywhere," Vesterbacka said.

"You go shopping in China, you see Angry Birds everywhere. We are the most copied brand in China, which means we are the most loved brand. We aren't advocating piracy... but we have millions of Chinese people who love Angry Birds," he said.