TapIt–a free, sustainable, public water bottle refilling network at hundreds of cafes and other locations in New York and Washington, came to Media A before it officially existed and asked that we help launch the entire company.

Media A, in concert with TapIt founder Kylie Harper, developed the company’s core strategy and branding approach, including a tagline and logotype.

Media A designed and supervised the production and implementation of the website, the blog, the shop, mobile smartphone website, a geo-location based iPhone application and numerous on and offline collateral materials. Media A also was responsible for locating key creative staff and is currently assisting in developing TapIt’s community building capabilities.