With the movement toward value-based care, emerging mobile technologies and shifts in regulatory policy, the world of healthcare is in a state of flux. The 2018 edition of the annual HealthLink Dimensions Healthcare Professional Communication Survey gathered responses from 734 physicians, nurse practitioners and physician assistants, uncovering insights into how organizations can most effectively connect with these key stakeholders even as their roles change with the times. Here are some of the most valuable takeaways for insurance payers and companies specializing in pharmaceuticals or medical products to consider when developing communications strategies in the months ahead: