eFashionSolutions Powers New E-Commerce Site for Ashley Stewart

Secaucus, NJ – December 15, 2010. eFashionSolutions (eFS), a leading eCommerce provider for designer, luxury, entertainment, and retail brands, announced today that they have been chosen as the exclusive turnkey eCommerce provider for Ashley Stewart’s plus-size fashion line.

Ashley Stewart joins the growing number of successful fashion brands that have partnered with eFashionSolutions to execute their eCommerce initiatives. Visitors to ashleystewart.com can expect to see a fresh design that incorporates interactive features and updated navigation designed to enhance the online customer experience. eFashionSolutions will be responsible for the technology, operations and management of the sites including web design, planning, merchandising, photography, online marketing, payment, fulfillment, shipping and customer service.

"We are thrilled to welcome Ashley Stewart into the eFashionSolutions family," said Ed Foy, CEO of eFashionSolutions. "As a leader in plus-size fashion with significant growth potential, we look forward to building a successful online flag ship store that becomes their #1 door in sales and profitability very quickly."

"eFashionSolutions prides itself on being the industry’s solution provider that delivers quicker ecommerce success for our clients, by demonstrating the ability to use scalable proprietary technology and fashion forward services to launch sites, ship to the consumer and generate profits for our clients - quicker than the competition," said Foy.

"We feel an instant connection with the team at eFashionSolutions because they clearly think like merchants and understand our business and our needs," said Laura Weil, CEO of Ashley Stewart. "Their experience in growing the urban plus size segments of their brand portfolio was very important for us."

About eFashionSolutions, LLC:eFashionSolutions provides a comprehensive, end-to-end eCommerce solution that delivers Quicker eCommerce Success to premier brands and retailers in the fashion and fashion accessories industry. eFashionSolutions technology and services include site design, photography, buying and merchandising, e-marketing, business intelligence, order management, fulfillment, and customer service - all supported by a comprehensive technology platform. Featuring a management team of apparel and retail executives, the company has developed proprietary technology and processes that enable it to launch websites, ship product, and bring clients to profitability, quicker than the competition. With the unique ability to cater to the high-touch needs of the fashion industry, eFashionSolutions has been successful in creating profitable online stores for leading brands such as DKNY, Dereon, Baby Phat, Rocawear and New Era. The company has been named to the Inc. 500 and NJ Finest 50, has received a Webby Award Nomination for DKNY.com and a USPS Strategic Business Development Award for their global shipping program. eFashionSolutions ships internationally to over 120 countries and more than 4,000 cities.

About Ashley Stewart:

Since the early 1990’s, Ashley Stewart has been styling customers and setting fashion trends for the plus-size fashion industry. The Ashley Stewart brand is truly an eclectic mix. It is fashion forward, sexy and inspirational. It provides the customer with head-to-toe outfits from trendy sportswear to lingerie to outerwear. Ashley Stewart dresses the women from the bedroom to the boardroom. Fashion conscious plus- size urban women shop at Ashley Stewart to find the latest fashions that reflects their inner-confidence.