Full Analysis

To prepare this analysis, we look at data that your followers have chosen to make public on Twitter (their names, tweets, locations, bios, profile images etc.), and process this iteratively, using a series of algorithms developed in-house at schmap.

These algorithms are based on the tenets of fuzzy set theory (as pioneered by the mathematician and computer scientist Lotfi A. Zadeh), a probabilistic logic that we use to reassess the likelihood of given classifications, based on often conflicting interpretations of multiple data signals. It’s the kind of approach that’s fundamental to the promised Web 3.0, a semantic web, where fuzzy logic will power genuinely intelligent search, customer interaction and much more.

Put simply, we make statistically sensible deductions based on multiple bits of data. The multi-signal statistical approach is necessary, because computers, by and large, still suck at interpreting natural language, particularly the kind of culturally diverse and informal language your followers use on Twitter.

In terms of accuracy, we strive to make sure that any given conclusion (regarding marital status, profession, location etc.) for any given follower has at least a 95% chance of being correct. As a result, an aggregate analysis for an account with even just a few hundred followers stands up very well indeed.

We’re continually refining our approach, to improve accuracy and coverage: as you add more followers, please do come back and refresh your analysis from time to time.

Purchase a Targeted Follower List

Download your Analysis

You can download your analysis as a CSV format file, readily compatible with Microsoft Excel, Microsoft Access, and most other spreadsheet or database software. Great for sorting, filtering and further analysis, or just to take a backup of your analysis at a point in time.

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Summary Analysis Sampling

Your Summary Analysis is based on a sample of (none) followers picked at random from your follower base. This sample size is sufficiently large to meaningfully profile your full follower base.

Should you choose to upgrade to the Full Analysis, we will attempt to analyze all your followers. In this case, we will typically succeed in aggregating information for 80% - 90% of your full follower base.

Refresh your Summary Analysis

We'll refresh your Summary Analysis, using our latest algorithms and your current follower list. As part of our launch promotion, we're pleased to waive our $(none) fee for this service, if you helpus spread the word with a #KnowYourFollowers tweet...