Deep Silver

Two titles with one amazing foam booth...yes foam.

Zoosk Inc.

Gabe Valdivia

Facebook

Robbie Tilton

Google

Greg Madison

Unity

Two hot games make two of the hottest booths at PAX.

Deep Silver develops interactive games for all platforms. The Deep Silver label aims to captivate all gamers who have a passion for state-of-the-art gameplay in exciting game worlds. The Challenge was that due to a limited budget the company found it difficult to build a striking AAA booth for both titles. This was key to the company having a significant presence at PAX.

Role

Art Director

Vendor Management

Bringing the titles to life.

I set out to find a vendor that could help the company meet their goals of establishing a presence at PAX but also stay well within the budget scope. This challenge led me to a company called Storyland Studios. They specialized in building realistic structures completely out of foam and other recyclable materials. Pulling inspiration from Deeps Silver’s titles I came up with an illustration of what the structure could be. Tweetable photo ops, Zombies, and crashed vehicles acted as the main attraction all while hiding two large theaters within the structure. This win ultimately served as the catalyst to a long lasting relation with the Deep Silver brand and was recognized by Complex magazine for having two of the top 15 best booths at PAX ( #2 and #5).

Results

Voted Best Booths at PAX by Complex Magazine.

International partnerships between the US and Germany Deep Silver office.

Eco-Friendly construction

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