Consumer Protection

Welcome to the Idaho Attorney General's Consumer Protection website. It is our mission to ensure that we take every step possible to protect Idaho's consumers, businesses and marketplace from unfair or deceptive practices.

The Attorney General's Consumer Protection Division also enforces and defends the state’s Master Settlement Agreement (MSA) with the tobacco industry and has been delegated the duty of enforcing Idaho’s Tobacco Master Settlement Agreement Act, Tobacco Master Settlement Agreement Complementary Act and Prevention of Minors’ Access to Tobacco Act. The MSA and these acts seek to promote the public health and protect the fiscal soundness of the state.