Illustrious Secession

Bright blossoming dust jackets, the rank foliage of blurbs, the
outstanding branches of personalities—with these flourishes the
publishing business. Last week a prime cutting was taken from the
sturdy bush of Doubleday, Doran. Transplanted hastily from Garden City,
L. I., the slip took root on 41st St., Manhattan. The new cutting goes
by the name of Farrar & Rinehart, Inc.; its two stems are John
Chipman Farrar and Stanley Marshall Rinehart Jr.; its most illustrious
branch is a Doubleday, Doran author, the mother of one of the...