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Have you ever wondered why some photographers, like Annie Liebovitz or Richard Avedon, have such a tremendous reputation? It's because they have a talent for eliciting their subjects' personalities: a headshot taken by a run-of-the-mill photographer will lack sparkle, but the typical Avedon or Liebovitz portrait is literally worth more than a thousand words. All of which is another way of saying that a good headshot can be a surprisingly hard thing to find!

What Are the Ingredients of a Good Headshot?

Assuming that you need to have your headshot taken in order to feature it on your law firm's website, in a YouTube video, or on your mailed promotional materials, you need to hire a photographer who:

Has the time and patience to take literally hundreds of shots, from various angles, in order to have a good chance of identifying that one superb shot.

Has experience working with people, rather than buildings, pets, or any other subject. A surprising number of aspiring photographers think that taking a headshot is no different than capturing a landscape, which is simply not true.

Owns a professional-grade camera. Sure, you can take a good picture using the camera function of your smartphone, but it won't be captured at a high enough resolution to be appropriate for various media. Beware if your headshot photographer uses an entry-level Nikon camera that you can buy at Costco!

Has good taste. Assuming your photo session produces reams of contact sheets, containing hundreds of images, you need your photographer to have a sharp enough eye to immediately identify the best shots. Don't let him leave that decision up to you, though your input should definitely be solicited.

Need a Professional Headshot? Call Gearshift Today

At Gearshift, we know the elements that go into taking a solid headshot that captures your personality, your professionalism, your sense of humor, and your expertise in the field of law. Call our team of headshot photographers today at 877-477-7883 to set up a free consultation!

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