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Finding
Traffic in Unlikely Places

In
my previous Articles you’ve learned how to dig up traffic by
advertising and through search
engine optimization - but there are still two other ways
which you can use to bring more people to your website. While they are
a bit more unorthodox, they do work and can help you gain popularity in your chosen
niche. No matter what product you are selling, what
program you are marketing, or how you are planning on making your money
in the long term, these two methods can easily be used to drum up the traffic and
the conversion rates that your website needs to survive.

The first way to find traffic in unlikely places is to contact webmasters of other sites
and see if they are interested in sharing
links with you. This will help you gain credibility with
the search engines and acts as a “free” advertisement.
Now, before you go off and ask really well known websites if they will
trade links with you, you need to learn
a few rules which are mostly common courtesy.

Firstly,
do not even bother asking a site that is far more popular than yours
to trade links with you. They won’t do it, so don’t even ask. If you
are unsure of whether or not a site is more popular than yours, simply check
the Alexa data for all websites or the Technorati data if
you are exchanging links with a blog.

Secondly,
mind your manners when you are asking to trade links with
another webmaster. Think of this as a business deal and act
accordingly. Do not use slang in your email to him or her, and use proper etiquette.
Also, explain what you
are selling, why
you want to exchange links with the webmaster you are
corresponding with, and how
you think it could benefit both of your sites. A clear and
concise letter is often what can help seal the deal in a partnership
such as this.

Another
great, and mostly unused, way to drive traffic to your
site is to offer an affiliate
program. Affiliate programs are perfect for those of you
with sales, retail, or
marketing websites. You should fully take advantage of
creating an affiliate program if your business website warrants it. For
those of you who are unaware, an affiliate program is
simply a program that you run as a webmaster which allows other
websites to link back to products on your website. If a
person purchases a product from your website by using an affiliate’s
link, the affiliate gets a small percentage of the purchase.

This type of program makes you happy because you got the money from the sale.
It makes your affiliate happy because he or she got money for doing
practically nothing aside from placing a link on his site.
And it makes the customers happy because they ended up with the item
they wanted. While these are just two different ways to drive traffic
to your business website, there
are many more techniques which you should consider using.

A quick
search on your favorite search engine can turn up
countless resources for information for those of you looking to
establish your
own online business.
Furthermore, it may be in your interest to check out some books relating to online
businesses, search
engine optimization, and some of the other topics
discussed in this article. Good luck with your business.

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