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Forces shaping the energy marketplace

While consumers' values and preferences evolve, utilities must be ready to respond to four forces reshaping markets around the world.

Overview

Energy providers are surrounded by change—from rapid advancements and widespread adoption of distributed generation and smart technologies to product innovation,
game-changing partnerships and converging markets. At the same time, consumers’ values and preferences continue to evolve.

While challenges and market conditions vary by region, every provider needs to take deliberate action—embracing a bold vision and reformulating strategies for understanding, reaching and engaging energy consumers.

Our Perspective

"In architecting a future-forward strategy, every energy provider needs to consider not only the implications of the market forces but also the evolving values and preferences of the new energy consumer."

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About The Research Program

Accenture undertook the multiyear New Energy Consumer research program to help gas, electricity and water utilities understand emerging consumer needs and preferences, to identify new challenges and opportunities and to bring focus to the critical competencies required to succeed in the evolving energy marketplace.

Collecting consumer insights from interviews with more than 60,000 end consumers around the world, the initiative has explored a range of topics.

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