The former model and actor is the latest to promote vegetarianism

Clutching the meat hook with her body wrapped in cellophane, model-actor Anupama Verma poses for a new advertisement for People for the Ethical Treatment of Animals (PeTA) that urges people to follow vegetarian lifestyle.

“I hope my PETA ad helps challenge people to really think about what ‘meat’ is. Eating flesh means eating the corpse of a tortured animal who did not want to die. We are encouraging people to try going vegetarian – for animals, the environment and their own health,” Varma said in a statement.

The advertisement is shot by ace photographer Rafique Sayed and the caption reads – ‘Try to Relate to Who Is on Your Plate’.

Varma, who modelled for a lot of consumer products, participated in the first season of controversial reality show Bigg Boss.