The classic lighter company’s forays into the automobile world, from a 1947 Chrysler Saratoga to a 2011 Jeep Wrangler, bridge the brand from its start in the 1930s to its emergence as an outdoor lifestyle brand today.

The Zippo Car turns 65

Zippo Car hubcap

Painted in 24-karat gold, the word Zippo on the sides, front, and even hubcaps of this iconic automobile suggests the attention to detail paid by designer Joe Griffin of Custom Upholestery in Memphis. "He had to come up with his own specifications to get those lighters built on the car, Duke told the News, It really takes a person of considerable talent.