"PARADISE
FOUND"
REGENT CHIANG MAI TAKES RESORT LIVING
TO NEW HEIGHTS

by

(the Regent Chiang Mai is now called the Four Seasons Resort Chiang Mai)

You will have to excuse the
average guest at the Regent Chiang Mai for thinking that they have died and gone
to heaven, but that is the distinct impression that this resort leaves on its
visitors. Even a hard-core cynic would be hard-pressed to find many things wrong
with this wonderful resort. It is the perfect clinic for those ailing from the
Bangkok blues. Located just seventeen kilometers north of Chiang Mai, in the Mai
Rim Valley is easy to get to, and extremely hard to pull yourself away from.

As you check into this fabulous
resort you are immediately taken aback by the magical view that meets your eyes.
From the lobby foyer you look out onto the rice fields of the complex onto the
mist-covered hills of the Mae Rim Valley.

Located just twenty-five minutes
north of the city of Chiang Mai the resort features seventy lavishly appointed
Pavilion Suites and Residences set in twenty acres of extensively landscaped
gardens, featuring two small lakes, lily ponds, and working terraced terraced
rice paddies. The resort's architecture pays tribute to Chiang Mai's
700-year-old ethnic, artistic and cultural heritage.

Rice paddies were created as a
feature of the resort and reflect the agricultural roots of the region. They are
harvested three times a year - 120 days from seed to harvest. The yield is
approximately 600kg per rai or 2,700 kg per acre. The rice grown at the resort
is of the Suphanburi 90 variety and is donated to charitable organizations upon
harvest. The rice is stored in rice barns located at the lower corners of the
rice terraces. They are holy places where Mae Phosop the Thai rice spirit lives
until it is time for the next sowing or harvest.

The resort has also has a family
of water buffaloes roaming the compound. Mud, the mother, who is pregnant again,
Sand the father, and young Clay, who was born on 1 May, 1995. They are taken on
a tour of the resort every day around 10AM and 4PM when they are not helping
farmers prepare the rice fields for planting and harvest.

One of the reasons for the great
success of this resort is the tireless work of its effervescent public relations
manager, Lee Sutton. A Kiwi by birth, Lee is just coming off a one-year hitch at
the Equatorial Hotel in Vietnam. Before that she was the PR Manager of the
Burswood Resort Hotel & Casino in Perth, Australia for four years, and she
also worked at the Hamilton Island Resort in Australia. Lee doesn't seem to rest
and her energy is contagious. The secret to being a good PR person Lee says,
"is to try and keep everyone happy while trying to be happy yourself."
Lee indeed makes every guest feel like a somebody - even though many of them
already are.

Commenting on her position Lee
says, "It is more of a lifestyle than a job. I have always been close to
the water and the beach so I didn't know how I would react to it at first, but I
absolutely love it. The Thai people are very special, and the staff here are
like my family. They are very gentle, and they make you feel humble because they
are so patient, and so serene.

Nicknamed "Cyclone"
Lee is a veritable whirling dervish on legs. She never stops, whether it be
greeting guests, entertaining them, or seeing them off, and she truly cares
about them as well.

"I love my job," she
says, "the Four Seasons-Regent is a wonderful company, the epitome of class
in the hotel business, and they continually provide a high standard of
excellence. It is really a privilege for me to be living and working here."

With the acquisition of the
Regent International Hotels by Four Season Hotels and Resorts in 1992, the
parent company was renamed Four Seasons*Regent Hotels and Resorts. The group
became the largest operator of luxury properties in the world with thirty-seven
hotels in sixteen countries under the names of the Four Seasons and Regent. In
addition to the Regent Resort Chiang Mai, Regent International Hotels operate
luxury hotels or resorts in Bangkok, Hong Kong, Jakarta, Kuala Lumpur,
Singapore, Taipei, Sydney and Beverly Hills (Los Angeles).

The Group has three more
properties set to open in 1996 with hotels in Istanbul and Berlin and a resort
in Hualalai at historic Ka'upulehu (Khan Coast, Hawaii). In 1997 two resorts are
scheduled for opening in Bali at Sayan (Indonesia) and Aviara (Carlsbad)
California.

Commenting on the resort's
location Lee says, "Chiang Mai has always been known as a backpackers
destination, but our resort has increased the average hotel rate, and in order
for us to promote the resort we have to promote the destination as well.

"There are so many things
to see and do in and around the resort - whether it be bamboo rafting, visiting
handicraft centers, trekking to hilltribe villages and ancient temples,
exploring the ten-tier Mae-Sa Falls located in the Doi Suthep/Doi Pui National
Park, seeing the Mae Sa Elephant Camp, or dropping into the nearby Lanna House -
a great place to purchase antiques."

Lee says, "Most of our
guests only come for one or two days, but when they learn of all the things they
can see and do here they say, `Why didn't you tell me there was so much to do.'
We are trying to increase the average stay to four or five nights, but you could
easily spend ten days here without getting bored. We are a highly personal
resort, and we try to cater to our guests' individual whims and needs. We want
to entertain them and give them a comfort zone."

Ms Sutton has an interesting way
of approaching problems as she tells us, "One, learn to live with them.
Two, change them. Or, three, walk away from them. Complaining is not an
option."

The Regent Resort Chiang Mai was
designed by one of Thailand's foremost architects, Professor (Ajarn) Chulathat
Kitibutr, who is a specialist in preserving traditional "Lanna"
northern Thai architecture. As a devout conservationalist his association with
the resort enhanced its recognition as a leading example of the movement towards
establishing eco-friendly tourism in Thailand.

The Regent Resort Chiang Mai is
the perfect destination for small conferences and executive board meetings, and
a great place to play golf. The "Meetings that Swing" package start
from US$80.00 (Bt2,000) per person and daily.

For golfers wanting a
home-away-from-home, The Residences at the Regent are the perfect venue. With an
option of two, three and four bedroom suites with rooftop penthouse or private
plunge pool, the Residences are ideal for two-four golfers traveling together.
Four magnificent golf courses are located within close proximity to the resort,
three with eighteen hole courses, and one with twenty-seven.

The Chiang Mai Green Valley
Country Club, the Royal Chiang Mai Golf Club, the Lanna Sports Center, and the
Chiang Mai Lamphun Golf Club all have international facilities; the latter was
selected as the site for the official golf venue of the 1995 SEA Games.

The resort is an oasis for
romance and relaxation with a tropical outdoor pool, herbal steam rooms, jacuzzi
and traditional massage treatments. For the more active, a fully equipped
gymnasium and flood lit tennis courts, complete with an on-site tennis
professional are available.

Each suite comprises over 750
feet, with a separate dressing room, spacious sitting room and bedroom, as well
as an outdoor sala.

Each room is also equipped with its own toaster so that room
service can warm your bread, and give you real toast while you eat your
breakfast in the luxury of your own private suite. The closets are also
air-conditioned so that when you change your clothes they feel clean and fresh.

For those wanting the absolute
ultimate in luxury with their own private plunge pool, or rooftop penthouse, the
Residences at the Regent are also available for a totally unforgettable
indulgence.

The Residences at the Regent
Chiang Mai are comprised of twenty-four luxury units in ten villas. The
residences themselves come in three different styles: Garden Terrace, Mountain
View, and Penthouse in three or four-storey villas.

Every detail has been carefully
considered. Interiors feature the classic wood craftsmanship of the North, with
polished and waxed floors, spiral staircases, gabled buttresses styled from
ancient temples, and ornate latticework that creates a soft-shadowed ambiance at
sunset. These details are augmented by such modern conveniences as large, open
kitchens and custom-designed terrazzo baths.

Together with specially
illuminated alcoves, decorative frescoes, and beautifully finished bar and
dining areas, it all comes together as the ultimate lifestyle in a unique
Northern Thai setting.

The Regent Resort Chiang Mai has
purchased most of its handicrafts, artwork, furniture and amenities from local
artists and suppliers in the community. For example, caledon crockery made
locally in Chiang Mai is used in the Sala Mae Rim Restaurant and In-Pavilion
Dining. All silver and bronzeware used is designed and hand-made by Thai
artists.

The resort's investment in, and
support of, the local community is highlighted in the use of local cottens,
silks and Sa paper products (a hand-made, non-chemical paper used for menus,
stationary and press kits). Hand-woven, naturally-dyed cottons are used for the
cushions of most of the chairs, blinds, bedspreads, and uniforms.

Uniforms worn by the 210 staff
are employed by the Regent Resort Chiang Mai, including the gardeners and
farmers who tend the rice paddy fields and look after the water buffalo, are all
made locally and reflect the culture and fabrics common to the Chiang Mai region
of northern Thailand. Ninety percent of the staff come from the Chiang Mai area
and many of these come from Mae Rim.

The Regent Chiang Mai opened in
April 1995, and has been awarded a number of prestigious accolades including
being named 1995 Winner, Australia/Asia `Hideaway of the Year' by Andrew
Harper's Hideaway Report USA, `Best New Resort of 1995 by Gallivanter Guide, and
in `The Top 10 Resorts with Everything' by Tatler Cunard Travel Guide.

Celeb
watching? Well, rumor has it Princess Caroline and Yanni have paid visits, and
that Richard Gere and Thailand's most prominent family may show up. But then
again, hang around Lee Sutton for any length of time and you will feel important
too.

Wonderful, exquisite, exotic -
no superlative can do this resort justice. Neither can a brochure, pamphlet, or
video. The resort must be experienced firsthand, and in doing so you will gain a
lifelong memory by staying at one of the finest resorts on the face of the
earth.