SEO

So tell me what this SEO is all about

SEO stands for “search engine optimisation.” Essentially, it’s the process of enhancing the visibility of a website on organic search engine result pages. This effectively helps to generate more unpaid quality traffic to your website and deliver great results for your company in terms of brand awareness and enquiries. So for example, if you were an SEO company like Cariad Marketing, you would want your website to rank on page one on Google if someone typed in the search: SEO company.

A successful SEO campaign however, goes beyond adding the relevant keywords to a website and hoping for search engines to reward you for the effort. In a nutshell, there are four key areas where an SEO agency can help you with your SEO.

The SEO process

1) Search Accessibility: The first step in the SEO process is to ensure you have a website that‘s made up of pages with relevant content. It is then important that you give search engines like Google, Bing and Yahoo permission to access this content.

2) Search Indexing: The second important step is to allow for search engines to index your website as this will determine how often the web pages appear on search results. In indexing your web pages, search engines collect and store data from your website to generate results when users conduct a relevant search.

3) Search Appearance: It is quite important to visualize how you would like your site to appear on search results. This helps you create useful and compelling title tags, Meta descriptions (page descriptions), site links and breadcrumb navigation.

4) Search Results: The ultimate goal of most SEO campaigns is to drive targeted traffic to a website and ultimately generate enquiries. With analytical platforms, you are able to ascertain the average position of your keywords and what search queries are generating the most traffic to your site.

Why does your business need SEO?

Search engine optimisation is a long-term strategy for successively attracting users to your website. If implemented in the right manner, it can help your business grow, owing to a strategy that is customised to your need and industry.

What does good SEO look like?

Quality content

Keyword research

No duplicate content

Same content for users & search engines

Search engine permissions

Logical link structures

Improves website rankings

Good title tags

Strong meta descriptions

Structured data

Content optimisation

Share content on social

Great interlink linking

Strong backlink strategy

Can I do SEO myself or require an SEO Company?

We’d recommend outsourcing your SEO to a qualified SEO company like Cariad Marketing, due to the complexity and changing nature of the industry. Without being too technical, there’s no ‘one-size-fits-all’ approach.

How can an SEO Agency like Cariad Marketing help me?

First things first we’ll run a health check of your website’s SEO and assess the backend of your website, flagging any areas that need some TLC. We’ll then work with you to identify your business objectives and keywords you’d like to be found for. Ongoing, the team will then work on optimizing your SEO through updates to infrastructure and ongoing content marketing You’ll be able to check everything we do on a monthly basis too as we’ll send you an SEO report.

Book a meeting

Get in touch, either by submitting your details below, popping into our office (bring cake) in Hertford or giving us a call. We’d love to see how we can help ensure your digital marketing is working as hard as it can be.

01992 582 824
info@cariadmarketing.com

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