Arthritis Northwest is an established medical practice in Spokane. They were looking at spending some money on marketing campaigns, but wanted to first validate their publics, market research, and regional demand. The public relations plan that they received contained market research and a SWOT analysis, planning (messaging, goals, objectives), implementation (marketing tactic recommendations, media outlets), and evaluation.

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April/May Newsletter - Fresh New View Greetings! Do you ever get an itch to try something new? I have, and I am excited to announce it in this newsletter. As many of you know, I have been a business owner, net-worker, and leader in the Spokane area for over 20...

Editorial Planning - Make it easy on yourself You know that you should be regularly communicating with your customers, but it seems like so much work. It doesn't have to be. With a bit of planning, and the development of an editorial plan, regular communications can...

Just released - January 2019 Newsletter Complaints in business are a fact of life. But when one customer calls to complain does it throw your business into a tailspin? It shouldn't. But yet, I cannot tell you how many clients through the years will call in a panic...

At the close of 2018, please see the December 2018 newsletter to clients. Click to view the newsletter. Text: Season's greetings to you and yours! Today I am offering a sincere thank you for all businesses and organizations who trusted me with their...

Greetings! You are asked to give a speech to a group where you have to take a position on a topic. Perhaps you know that not everyone in the group will be in agreement. There could be some hostility, or perhaps an emotional reaction from the audience. How do you work...

Public relations is a deep field - but one area where we can all relate is public persona. Some may call it personal branding, and as individuals, we can have our own public persona - that is, how people view us and our skills, capabilities, thoughts and actions. A...

Greetings! Chris Traeger, a character on the show Parks and Recreation (played by Rob Lowe - now on Netflix) is a "yes man." When he is approached he offers enthusiasm and excitement, and he makes each person feel special. His character is pleasant to...

Switch Up Consulting has been contracted with the Center of Excellence for Aerospace and Advanced Manufacturing for many years. Recently as they prepared to launch a new brand and Center of Excellence for Unmanned and Autonomous Systems, we were brought in...