TV AUDIENCE EXPANSION

With 4INFO’s TV Audience Expansion solution, you can expand your target audience to virtually every US household that matches your precise targeting criteria, including those not subscribing to a specific television platform.

You’ll run a single video campaign and reach your target audience across all their devices—TV, mobile, desktop—and not be limited by campaign reach and influence. What’s more, we’ll ensure your audience is unduplicated and validated.

Why does it matter? Nearly every advanced TV platform—including addressable TV and OTT—have reach limitations. Some serve limited geographies. None reach the majority of US consumers. So when you want to run a highly targeted campaign—people who buy a specific product, for example—you need to reach as many members of this specialized audience as possible during the campaign.

65% of US online adults use another device while watching TV

Interested in learning more?

We're available to answer questions, brainstorm ideas or discuss the unique challenges you may be having connecting TV and digital -- and how we can help. Let’s chat.