"Since launching the vitaTrackr Strategic
Partner Program on April 8, vitaTrackr has heard from companies
across all sectors. Some well-established, others early stage - all
share a vision of a better, more efficient health system" said
Brian Baum, founder and CEO of vitaTrackr. "Data" of itself is of
limited value; where things get interesting is when the
participants of the vitaTrackr marketplace engage and add value to
it. It is there that the future of healthcare lies. Given the
diversity of companies joining the Partner Program, vitaTrackr will
periodically showcase the businesses of our partners.

MedCitti is an exciting early stage company that
has a talented team, incredible research and patent-pending
technology. MedCitti's methodology applies evidence based
regression analysis to analyze and estimate future lifetime
treatment costs and out-of-pocket expenses for diseases related to
obesity. Reports can be processed at a population level and down to
the individual (age 18 and above). An android based application can
be used by individual consumers to understand the impact of their
health decisions, the future costs of those decisions and actions
they can take to modify outcomes and costs. The app also updates
cost projections based on changes in body mass index and risk
factors. Consumers can use the information provided to monitor
their health, adopt health improvement strategies to improve health
and mitigate costs.

Dr. Neela Srinivas, founder and Chief Data
Scientist of MedCitti said "our application at the
consumer level currently utilizes age and BMI as variables for
analysis. With these variables, the accuracy of our application for
general forecasts is significantly high. The vitaTrackr marketplace
provides the opportunity to obtain additional consumer authorized
data such as blood pressure, cholesterol, blood sugar and many
other metrics. The accuracy of our application will increase
exponentially for personalized forecasts."

Dr. Sri Halthore, Chief Medical Officer of
MedCitti, stated that "the objective of MedCitti is to
empower people to help themselves improve their health and the
quality of their life. Applied data is the foundation."

"vitaTrackr is exciting, but watching organizations join a
neutral health data marketplace, innovate new solutions and improve
care - that is the future of healthcare", said Baum.

vitaTrackr is a health data marketplace facilitating the
movement of health data from point of creation to qualified
destinations that value it. The vitaTrackr marketplace is an
industry-wide utility benefiting all, but advantaging no individual
sector or entity. The consumer, (data owner) authorizes data
transfers.

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