Translation

Lemonade From Lemons

The QR code

The QR code a thing of beauty or an eyesore? The magical barcodes that can be scanned by a smartphone to launch an offline-to-online experience which is often criticized for their black and white checkerbox appearance.

Fortunately, QR codes are workable and can be redesigned in truly extraordinary ways, while still maintaining their scanability. The truth is, QR codes no longer have to be checkerbox in appearance. We’ve entered a new phase of “designer codes” that can be integrated into marketing campaigns in an attractive way that isn’t an eyesore.