Floradecora to make its mark at Christmasworld

Floradecora has been given its own product hall at German trade show Christmasworld for the first time.

Floradecora given product hall at Christmasworld for first time

The fair for seasonal and festive decorations shows how fresh flowers
and seasonal decorations can be mixed, and new for 2017 is Floradecora's
own product hall in Hall 11.1 at Messe Frankfurt, Frankfurt am Main.

Featured are roses, gerberas, lilies, lisianthuses, tulips,
chrysanthemums, orchids, poinsettias and Christmas trees, as well as
bamboo, cacti and succulents. Floradecora aims at florists', gift shops,
furniture stores, restaurants, hotels and food shops, as well as
discounters and garden centres.

Ronald van den Breevaart of Green Team Consultancy said: "Visitors can
actually order all the products to be seen at Floradecora. The new event
is a genuine order fair."

Show director Eva Olbrich said: "With this new and unrivalled
combination, the opportunities open to the trade will grow even
more."

Both gave the example of this summer's UEFA European football
championship when Gartnerei Lower - a garden centre in the Frankfurt
region - offered a bowl planted with flowers in the colours of the
German flag as a souvenir gift.

Last year, Christmasworld attracted 953 exhibitors and 39,398 visitors.
The fair is also joined by Creativeworld and Paperworld. The show runs
from 27-31 January 2017.

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