What we're reading

The Harvard Business Review published an article over a decade ago about sales and marketing alignment that is still 100% accurate and relates very well to a lot of the topics we spoke about with Kelly Winter in this week's blog.'Ending the War Between Sales and Marketing' — 25 minutes

David Skok released part two of his 2016 Pacific Crest SaaS Survey which includes interesting statistics about SaaS operations, pricing, churn, capital requirements, and accounting. '2016 Pacific Crest SaaS Survey – Part 2' — 8 minutes

Meme of the week

Hey – it's Marko, founder and CEO at FunnelCake.

As marketers we have a profound influence on our audience: we bombard people with messages every day and our choices can cause them them feel hope and joy, or anxiety and fear. At our most aspirational, we believe our messaging shapes how people see their world at work and at home.

No matter where you sit ideologically, now is the time to focus on positivity, inclusion, and diversity. The words and images you choose for marketing campaigns matter. Use the time and attention that your audience gives you to help them feel hope and joy.

It's more important than ever to make your audience believe that no matter how much it feels like the world is against them right now, you're with them.