Browsergames 2012 - Cross-Screen Impact of Free-to-Play

At the annual Browser Games Forum (BGF 2012) in Frankfurt, Peter Warman spoke about the current state of market and the need to take a step back to understand the changes in the market and identify
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At the annual Browser Games Forum (BGF 2012) in Frankfurt, Peter Warman spoke about the current state of market and the need to take a step back to understand the changes in the market and identify opportunities. The keynote compares the Asian approach to online games focused purely on metrics with the traditional American way to focus on brand and IP. Only a combination of these approaches can bring success in the current competitive global market. We need to look at things in a new way.
Read more at http://www.newzoo.com/keynotes/browser-games-forum-2012-the-cross-screen-effect-of-free-to-play/#A45Obi2cgHJqtHEE.99

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New Players with New Business ModelsZynga Casino | Zynga EA & Zynga moving to Casino Games as legislation changes and investor pressure rises. Zynga Poker, top 5 grossing mobile game in the world. 13

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Monitoring Change | KPIsTo size and seize future growth opportunities Most reports on the games market focus on number of players and/or money. To monitor and understand the changes in the games market this is not enough, especially now free-to-play business models are becoming so dominant. We always also report on Time and number of Paying Gamers (Payers) to provide more perspective. Games Market Growth 27

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New Players with New Business ModelsLeague of Legends | Riot Games (Tencent) Most played game in the world with 1bn hours per month, grossing >$100M. Free-to-play. Trend: Asian acquisitions Tencent owns RiotGames. DOTA2 still with Valve. 36

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Community Services Crucial to New GamesLeague of Legends | Competitions & Viewer Mode 8% growth in users per month and even Watch Live Games faster growth in time per month 38

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New Players with New Business ModelsDust 514 | CCP CCP (Eve Online) launches Free-to- play PS3 game this year. One of the first triple A Free-to-play games on console 39

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New Players with New Business ModelsKingdoms of Camelot | Kabam Kabams first mobile game is best grossing iOS game in the world, on track to gross over $100M annual revenues Free-to-play business model is well balanced 40

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Quote of the monthWhy big publishers struggle amidst all the change “free-to-play is not abusiness model but a way to run your business” - Peter Warman, CEO Newzoo Just check out how Star Wars the Old Republic was launched compared to League of Legends (Wikipedia) 43

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Old Players vs New Business ModelsAmazon.com/Freetoplay | Amazon Amazon becoming one of worlds biggest players in games. Huge rollout in Europe and moving with the new bizz models. Price: $0.00 NB. The Game Connect service www.amazon.com/freetoplay 49

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Consumers vs ScreensNewzoo Screen Segmentation Model TM 21% of EU gamers (2012) play on all four screens 22% of US gamers (2012) play on all four screens market growthAll Screens Connected By:• Social Networks 17% of German gamers (2012)• The Cloud play on all four screens• The Real World 53