Springfield businessman Jack Koehler wants to create a shopping district with The Simpsons as its theme.

"I think this would turn downtown Springfield into a landmark that would put a peg in the map," the owner of Sweety's Frozen Yogurt said of his proposal to turn a few blocks of downtown into a Simpsons-themed shopping district.

Koehler wants the City of Springfield to get involved, but the public demand isn't there, said Niel Laudati, the city's community relations manager.