Descendant TLD CoLab Bars

SRAM’s 2004 acquisition of Truvativ was key in building the Chicago shifter company’s product offerings, but as SRAM continues to unify its product lines, where does that leave the once dominant Truvativ brand name?

Well, SRAM has been working to bring it back into the fold, starting with a facelift of the Truvativ Descendant lineup last year, and following it up with the introduction of the Descendant CoLab series, with four fresh-looking athlete-inspired bars.

Today, the Descendant CoLab series expands with the release of three new handlebars with race-driven designs from Troy Lee. These products are just the first in what will be an ongoing collaboration between two of mountain bike racing’s most celebrated brands.

And to complete the look, each bar comes with a matching sticker pack to fit on RockShox forks with 35 millimeter stanchions.