Apple’s $150 IQ test

I’m not an Apple fanboy by any stretch of the imagination, but I do have to hand it to them with the new laptops. Not points on quality, but on revenue maximizing genius. Specifically, charging $150 more for a black laptop. People will pay for the cachet, and charging $150 is just enough to make sure it maintains cachet. That said, please shoot me if I ever think it’s a good idea for me personally to spend $150 more on a laptop just to get the color I want.

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