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So TV nabs the full force of multinational companies locking into a relatively immature market.

Telecinco is also cashing in on telcos, which have doubled their ad investment with commercials for 3G telephony and ADSL. Banks are tubthumping relaxed mortgage rates.

And Telecinco is stealing auds from pubcaster TVE — a fact not unnoticed by advertisers.

The pair tied with a 22.6% market share April-May 2004; this year Telecinco has 23.2% against TVE’s 19.1%.

Formula 1 auto racing is just one example of Telecinco’s hit programming. With favorite son Fernando Alonso leading the championship, Formula 1 ad revs have revved up $12.4 million for Telecinco, Tringali says.

But Telecinco also offers advertisers a better quality bang for their buck.

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MADRID — Ad revs at Spanish broadcaster Telecinco will grow more than 20% in the second quarter of the year, according to the web’s advertising CEO Giuseppe Tringali. Tringali’s claim could look like an extraordinary case of cojones compared with growth at the top Euro broadcasters. For instance, Italy’s Mediaset upped ad revs 9% last […]

MADRID — Ad revs at Spanish broadcaster Telecinco will grow more than 20% in the second quarter of the year, according to the web’s advertising CEO Giuseppe Tringali. Tringali’s claim could look like an extraordinary case of cojones compared with growth at the top Euro broadcasters. For instance, Italy’s Mediaset upped ad revs 9% last […]

MADRID — Ad revs at Spanish broadcaster Telecinco will grow more than 20% in the second quarter of the year, according to the web’s advertising CEO Giuseppe Tringali. Tringali’s claim could look like an extraordinary case of cojones compared with growth at the top Euro broadcasters. For instance, Italy’s Mediaset upped ad revs 9% last […]

MADRID — Ad revs at Spanish broadcaster Telecinco will grow more than 20% in the second quarter of the year, according to the web’s advertising CEO Giuseppe Tringali. Tringali’s claim could look like an extraordinary case of cojones compared with growth at the top Euro broadcasters. For instance, Italy’s Mediaset upped ad revs 9% last […]

MADRID — Ad revs at Spanish broadcaster Telecinco will grow more than 20% in the second quarter of the year, according to the web’s advertising CEO Giuseppe Tringali. Tringali’s claim could look like an extraordinary case of cojones compared with growth at the top Euro broadcasters. For instance, Italy’s Mediaset upped ad revs 9% last […]

MADRID — Ad revs at Spanish broadcaster Telecinco will grow more than 20% in the second quarter of the year, according to the web’s advertising CEO Giuseppe Tringali. Tringali’s claim could look like an extraordinary case of cojones compared with growth at the top Euro broadcasters. For instance, Italy’s Mediaset upped ad revs 9% last […]

MADRID — Ad revs at Spanish broadcaster Telecinco will grow more than 20% in the second quarter of the year, according to the web’s advertising CEO Giuseppe Tringali. Tringali’s claim could look like an extraordinary case of cojones compared with growth at the top Euro broadcasters. For instance, Italy’s Mediaset upped ad revs 9% last […]