Discoverability Masterclass – Documentary

Next Masterclass starts soon

What to expect

Over 8 weeks, we’ll show you how to conduct a deep dive assessment and create a powerful audience-building strategy for your project. The Discoverability Masterclass offers 16 hours of live training, self-guided learning modules, plus hands on support with 3 hours of one on one consulting time. You’ll get access to a private Facebook community to ask questions and connect with other inspiring creators.

Small class sizes ensure you get the most out of your Masterclass. We recommend allocating 5-6 hours per week (includes 2-hour live webinar every week and homework completion time). A certificate of completion will be presented at the end.

ASSESS your project’s potential online

ASSESS your project’s potential online

MAXIMIZE your online presence

MEASURE your success … rinse and repeat!

The first training system of its kind for the creative industries

Magnify Discovery Lab Masterclasses use the proprietary ALERT formula – an innovative audience building strategy based on the 5 Stages of Discoverability Success:

ASSESS. LOCATE. ENGAGE. RESPOND. TRACK.

It’s a proven formula that has helped countless TV, film, and web content projects thrive locally and internationally. ALERT works. And now we’re sharing it with you.

Register Now!

$500 USD

Meet your trainers

Moyra Rodger

Founder and CEO

A thought leader in audience engagement strategy, Moyra spent years producing award-winning prime time programming for every major Canadian network. Blazing the discoverability trail, Moyra developed ALERT - an innovative formula which arms creators with the tools needed to attract audiences online.

Andrew Ross

STRATEGIST

Andrew is a triple threat — equally excited to be shooting drone video, sifting through audience data, and sharing knowledge at the front of a class. With a keen eye for creating beautiful movie pictures, Andrew has a sharp brain for building digital strategies for our clients, and tracking emerging industry trends.

Mohsina Ahmad

Digital Strategist + Advertising Specialist

Having worked in broadcast, feature films and international media agencies, Mohsina brings a gold mine of knowledge to MDL. By translating complex digital strategies into actionable steps she helps producers and creatives collect and analyze insightful audience data to propel their projects forward.

We’ve been in your shoes…

Magnify Digital is a boutique agency specializing in online marketing strategy, training, and online advertising for the screen media industry. Our mission is to help creators, producers, funders, broadcasters and distributors develop new ways of working together to make content more discoverable, globally.

Magnify Discovery Lab courses have been created by content producers with 25+ years’ experience producing award-winning content. We’ve earned our stripes. We’ve sat across from broadcasters and distributors, negotiated international deals, and run the funding gauntlet multiple times.

As content producers, we get your challenges.

But as digital strategists, we’ve been watching the content landscape evolve, and we’re excited by the endless opportunities to help you build larger, more engaged audiences online.