The Most Active Companies Sponsoring Major League Soccer

The restaurant chain is the most active non-endemic sponsor of Major League Soccer in terms of number of deals, according to IEG research. Fifty-two percent of properties with a sponsor in the restaurant category report a partnership with the company.

Anheuser-Busch InBev and AdvoCare are the second most active sponsors (48 percent) with Heineken in third (43 percent).

Food is the most active category sponsoring Major League Soccer. Food companies are 5.8 times more likely to sponsor MLS than the average of all sponsors, according to the research. Quick-service restaurants, medical, insurance and autos round out the top five most active categories.

MOST ACTIVE COMPANIES SPONSORING MAJOR LEAGUE SOCCER One hundred percent of MLS properties report a partnership with Adidas.

MOST ACTIVE CATEGORIES SPONSORING MAJOR LEAGUE SOCCER
Food companies are 5.8 times more likely to sponsor MLS than the average of all sponsors.

IEG Sponsorship Report

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