Lean protein helps keep pets fit & slim

With Tuna & Potato – Hypoallergenic. Tuna as a single intact protein source is suitable for pets with sensitivities to other proteins

*of total protein in formulation

NO GLUTEN

Healthy digestion for happy tummies

OMEGA-3 & 6

For a healthy skin and radiant coat

Rich in omega-3 and omega-6 fatty acids, flaxseed plays an important role in supporting healthy skin and a shiny coat and avoiding flakes and dander. Flaxseed works to improve a variety of conditions, helping dogs with allergies, arthritis, high blood pressure and reducing cholesterol.

VITAMINS & MINERALS

Supports natural defences

Peas, carrots, beets, broccoli and other vegetables are essential to a dog’s day to day vitality. They are natural sources of vitamins, minerals and antioxidants which support natural defences and provide cellular energy for long term health.

ANTIOXIDANTS

Promotes healthy immune system

PROTEIN

TOO MUCH

You can have too much of a good thing. Excess and/or low quality proteins can bring unwanted minerals, which may cause kidney stress and lead to kidney stones.

Protein is an essential part of your dog’s diet. Protein provides essential amino acids which are the building blocks of all tissues, organs, enzymes and hormones.

You can get enough of a good thing

Not enough protein can hamper your dog’s growth and muscle development but too much protein has risks too. Excess and/or low quality proteins bring unwanted minerals like calcium and phosphorous, which can cause stress to the kidneys and lead to kidney stones.

It’s important to know that once your dog’s amino acid requirements are met any excess is not stored as protein for later use, but metabolized and excreated. So providing excess protein above what your dog needs has no benefit.

How much protein is in my dog’s food?

To determine how much protein is in the food you choose for you dog it’s important to look at the guaranteed analysis on the bag. This will show you what the protein % of the food in the bag is. This is not the same as the % of meat ingredients that you will see on some dog food bags. The % meat ingredients may be much higher than the protein % as it is impacted by factors like quality of the ingredient and moisture content and is not a true reflection of the amount of protein your dog is getting from the food.

Quality is more important than quantity

High quality protein provides the essential amino acids in amounts that closely match your dog’s needs and are highly digestible to allow these amino acids to be easily absorbed and retained. Because of this your dog needs less of a high quality protein to meet the essential amino acid needs.

Feeding a food with a high quality protein like Ideal Balance allows you to meet your dog’s needs without the risks associated with excess minerals. At the moment, there is no test available to determine the health of your dog’s kidney until a large level of damage is already done, so reducing this risk is vital.

Prefer a NO GRAIN FOOD?

We believe as a caring pet parent you should choose to feed your dog ingredients you are comfortable with, and recognise you may choose to avoid grains in your dog’s food.

If you choose grain free, make sure you are still getting a complete and balanced food. Our Ideal Balance range provides perfectly balanced, no grain options with potatoes as a source of carbohydrates - high in fibre for gentle digestion, naturally gluten-free and full of energy.

QUALITY, SAFETYPEACE OF MIND

At Hill's, we go beyond formulating foods for a given life stage. Ideal Balance foods undergo feeding tests that confirm complete and balanced nutrition for your dog. We also ensure that all of our foods meet the nutritional standards established by AAFCO.

Quality control is Hill’s #1 priority, day in and day out. We make every bag of Ideal Balance dog food in our own state-of-the-art facilities with the highest quality natural ingredients sourced from trusted partners.

We have zero tolerance for salmonella with over 1,000 tests conducted monthly to ensure this bacteria is not present. Product quality is continuously monitored and electronically documented through on-line quality checks throughout the manufacturing process. In all, every bag is subjected to over 60 quality control tests. We only ship products after test results show they are safe.

These strict measures not only help keep pets safe, they help keep taste, texture and nutrients the same at every meal.