In all seriousness, 'groups' like VBB, Vegan Fitness, Vegan Runners & so on IMO are far more effective than 99% of traditional campaigning groups. Like it or not the stereotype of the weak skinny vegan persists & so a picture/video of someone like Jimi Sitko or Joni Purmonen (strength athlete in the UK) is far more powerful than a thousand leaflets/posters extolling the benefits of a vegan diet.