Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and author of New York Times bestsellers Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior...Read More

Loyalty programs come in all shapes and sizes. Some are basic, some are more sophisticated, while some weigh heavily on points earned, and others seek to leverage experiences.
Loyalty360 talked to Jennifer Browers, Strategic Marketing...Read More

The latest news in the world of customer experience and customer loyalty.
The Price of Customer Loyalty is Too High for iPhone X
Apple is releasing its fourth quarter earnings on Thursday, and at least some of it will be written in red ink...Read More

Since 1996, HTK has helped companies connect with their customers in a smarter and more personalized way, to grow profits and increase customer retention, focusing on engagement other than through a run-of-the-mill loyalty program, with an eye...Read More

Redbox officials asked their customers the question and the response was resounding: Customers wanted more ways to earn points, attain tiered VIP status, and earn rewards at the Box and via On Demand.
Formerly known as Redbox Play Pass...Read More

The latest news in the world of customer experience and customer loyalty.
Grammy Commercials Showcase the Best of the Brands
Last night’s Grammy Awards got a lot of attention for its political slant, with Hillary Clinton and others...Read More

The latest news in the world of customer experience and customer loyalty.
Facebook CMO leaving
Facebook CMO Gary Briggs announced this week that he was retiring from the social media giant—four years after leaving Google to become...Read More

Cooper’s Hawk Winery & Restaurants is a lifestyle brand focused on wine and creating memorable moments that enrich lives. Having loyal customers never hurts either and adds a layer of brand efficacy.
Cooper’s Hawk Winery...Read More

The latest news in the world of customer experience and customer loyalty.
Is customer satisfaction driving a new retail model?
Does price drive purchase? According to the annual Retail Survey by ForeSee, the answer to that would be a big...Read More

Better late than never. Until now.
For Hannaford Supermarkets, which was founded in 1883, a loyalty program never existed. On Jan. 21, however, Hannaford launched My Hannaford Rewards, a loyalty program that adds rewards for store-brand...Read More

THE LOYALTY PULSE SURVEY

Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?

No we have a good grasp on all of them

We would like to have more technology metrics

We would like to have more competitive benchmarks

We would like to have an understanding of technologies from an objective entity

We would like to have a shared terminology that could help us better understand the industry