What is Bluekai?

Bluekai is the world’s first and only complete enterprise data activation tool for intelligent marketing. It offers customers a tool to manage and activate their first-, second-, and third-party data in their various marketing and customer activities. Bluekai is an end-to-end SaaS tool for marketers and publishers who are looking for ways to maximize their various cross-channel marketing efforts and get a proprietary solution to unlock reach, scale, as well as efficiency using data. The solution leads the data-driven marketing sector with the industry’s advanced data management platform and data exchange.

Bluekai works with a lot of companies and is presently trusted by many of the Fortune 30 brands to activate their data.

Overview of Bluekai Benefits

Bluekai is a leading cloud-based big data solution that allows companies to personalize offline, online and mobile marketing activities with not only richer but also more actionable information about their targeted audiences. Its Data Management Platform (DMP) can centrally organizes a firm’s customer and audience data efficiently in the cloud to help conduct more personalized marketing campaigns across various channels and provide better results and higher marketing return on investment. The tool also runs the largest third-party data marketplace in the world to augment an account’s proprietary data with actionable data found on over 700 million profiles.

Bluekai, an Oracle company, is said to be the first complete enterprise data activation system when it comes to intelligent marketing in the whole world.

Bluekai has been at the forefront of the data-driven marketing field since 2008 when it launched the first data exchange the world and then later branched out to establish the first DMP for marketers.

There are popular and widely used systems in each software category. But are they essentially the best fit for your enterprise’s unique wants? A trendy software application may have thousands of subscribers, but does it provide what you need? For this reason, do not blindly spend on popular systems. Read at least a few Bluekai reviews and mull over the elements that you wish to have in the software such as the fees, main tools, available integrations etc. Then, select a few apps that fit your needs. Check out the free trials of these platforms, read online opinions, get information from the maker, and do your homework thoroughly. This in-depth groundwork is sure to aid you find the most excellent software application for your firm’s special wants.

How Much Does Bluekai Cost?

Bluekai Pricing
Plans:

The tool offers subscription pricing. Contact the company directly for pricing details.

User Satisfaction

We realize that when you make a decision to buy Business Intelligence Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Bluekai reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Bluekai. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

User reviews

User reviews in total: 11

Average Rating:

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The most favorable review

Pros: For me, the most impressive part about BlueKai is the audience segments which are large scale and built out wonderfully well.

Cons: The only glitch is the integration with DSPs do not have clear descriptions about what segments are available.

The least favorable review

Theresa

3 months ago

Pros: I love BlueKai because it offers large volumes of customer data which help us learn more about our customers. Before we started using the app, we had very little info on our customers. BlueKai has been a savior as it offers plenty of useful data.

Cons: We are making efforts to add more customers to the BlueKai platform. If your business has only a few users, the app may be able to provide only a small amount of matches with their data.

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