Comparative Advertisement Essay examples

Here are two advertisements for the United States Navy. The first is circa 1909 and the other from 2007. The two advertisements are different in so many ways yet have some similar qualities. The first difference that grabbed my attention was the target market. Obviously in the early 1900’s women were not allowed in the armed forces. And in both ads they are blatantly stating who they are looking for to enlist. In a similarity, I think that it interesting that the two characters, about a hundred years apart, are posed in very comparable position. Another obvious difference is what they are selling. The old ad is more concerned with the benefits received like pay and health care while the new ad is implies you can do cool adventurous things like fly million dollar aircraft. I think that is a definite tell of the times. Health care, a steady paycheck, and taking care of their family were more in the forefront of people’s minds than having fun. Another obvious similarity is the presents of ships in the background. This is obvious because ships are the navy. There is also a drastic difference in artistic style. In the old ad the picture is a cartoon. The three main colors are red, white, and blue. This clearly represents the colors in the American flag. In the 2007 ad the only red, white, and blue is the actual flag on the officer’s arm. The rest of the picture looks dark and edgy. I believe this fits well with its message. Another contrasting aspect is the borders of the two…

Related Documents: Comparative Advertisement Essay examples

Name of Advertisement:
The name of the advertisement is Claser (By Hex Technologies).
Target Audience:
The target audience for this advertisement is teachers, students (in high school and university), lecturers and tourists.
What is this advertisement trying to persuade readers to feel, think or do?
This advertisement is trying to persuade the viewers that life is so much easier and less stressful if they buy the Claser, this advertisement is also trying to persuade the viewers to go out and…

will see the identification and description of each restaurant, the eight criteria we selected for comparison as well as evaluation of each restaurant. We will discuss the strength and weakness of each restaurant and evaluate them for objective comparative analysis.
1.
2.
3.1.
3.2.1. Identification and description
3.2.2.1. Burger King at YVR
a. Location: it is located in the food court area at YVR ITB level 3 before the security.
b. Main Customer:…

The study of comparative anatomy predates the modern study of evolution. Early evolutionary scientists like Buffon and Lamarck used comparative anatomy to determine relationships between species. Organisms with similar structures, they argued, must have acquired these traits from a common ancestor. Today, comparative anatomy can serve as the first line of reasoning in determining the relatedness of species. However, there are many hidden dangers that make it necessary to support evidence from comparative…

than a touching advertisement of post service at the first glance. Direct, obvious and effective modern culture, like pop music, rules; even though people are to get over it and move on to the next hit quickly. Old-fashioned traditions are thus tailored according to the taste of modern people. For example, instead of writing letters, which is time-consuming and slow, people now prefer emails and texts.
However, in the aim of advocating a dying way of communication, the advertisement relates effectively…

Analyzing an Advertisement
When opening a magazine, the first things you view is usually an advertisement. This is a common occurrence in today's society when viewing any form of media. Unfortunately, it is difficult to avoid and usually leaves us feeling negative about ourselves. Whether it leaves us feeling too fat, ugly, or unfortunate, ads can cause us to think twice about ourselves. The message that people take from most ads is that in order to look good, it is necessary to look like the people…

MKTG 303 Assignment: Memory and Learning in Advertisements
Memory theory relates closely to learning theory, and is influential in marketing. When marketers want to alter attitudes and behaviours, specific learning theories can be utilised to facilitate these changes. Learning theory application is most effective with the understanding of memory in the perception, attention, and memory storage of the information. This essay will outline memory theory and its usefulness to marketing, followed…

military, just to get by. This organization is doing its absolute best in ensuring it isn't as
difficult for these veterans to survive after risking their life to defend us.
In the first advertisement, the first thing that caught my eye was the use of the American Flag as the backdrop. Many war related advertisements seem to use the American Flag for a patriotic emotions effect. The American Flag is a universal symbol for our
country. Soldiers fight, and have fought in prior wars, for this flag. The…

generate ideas to maximize the approach of the advertisement to its potential customers. With good use of the media, advertisements repeated hourly on the radio or the television will be able to persuade a person into buying a product. “Media advertising sells an image -- an empty shell” (Cronk, 1996). Most of the time, the customer is not in need of what is seen in front of them. Repeated exposure to an advertisement serves as a brainwash. When an advertisement attacks the correct group of people, it is…

Comparative Essay: Enduring Love and A Streetcar Named Desire
The worlds in each text are affected by the arrival of an outsider. Compare the ways in which these outsiders can be said to be catalysts.
The arrival of “the outsider” causes disruption in their friend’s and family’s lives and their sudden arrival is unwelcome by the other characters. They are left outsiders due to their physical, financial or mental state. Their unusual ideas leave them isolated and ostracized from society which…

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