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Social Media Case Study: #YaarTuGodHai Contest by Shine.com

3.
Shine.com Campaign
Agency: Webitude
Twitter Handle: @Shinedotcom
Hashtag: #YaarTuGodHai
#YaarTuGodHai (Pre-launch and launch) Twitter Contest:
 To create awareness about the contest, tweets were posted June 10, 2013 using the hash tag #YaarTuGodHai.
 Launch contest on June 11, 2013. using the hash tag #YaarTuGodHai.
 We were asking the users various scenarios where there would say there friends YaarTuGodHai.
 We also seeded Tweets on how friends can also get you a job through Shinedotcom.
 The contest was live for 11 hours, from 11am to 10pm.
 #YaarTuGodHai created the awareness about the TVC launch and a friend can get you a job.
 We started getting excellent response and virality as soon as we started the contest.