Jeff Dedrick’s Send Button Profits launches today, and this launch really shows off The POWER OF FREE in a launch – in fact, Send Button Profits takes The POWER OF FREE to a whole new level!

In yesterday’s post, I documented all the Free Pre-Launch Gifts Jeff Dedrick was giving out as part of this launch – training videos, an e-book, video squeeze pages, etc – just to announce his upcoming site and to get people onto his advance notification opt-in list…

OK – so that much isn’t all that new, it’s been that way on the big launches all summer – Resell Rights Fortunes, Affiliate Jump, ClickBank Pirate, etc. And each of those launches has been successful in spite of the recession, in large part thanks to The POWER OF FREE in their pre-launch affiliate promotions. So what makes Jeff Dedrick’s Send Button Profits so different?

AT SEND BUTTON PROFITS, THE PRODUCT IS FREE TOO!

That’s right – the site is launching with the main offer being about $5,000 worth of products, training and services for free – buyers just pay the shipping charges of $10 or $15 to have it shipped to them!
Of course, there are upgraded levels you can order, from monthly memberships all the way up to coaching with Jeff Dedrick & Liz Tomey, plus incredible OTOs for 100 or 200 e-books, but the greatest value to most Internet marketers is the information in the package they get free – including 9 webinars that pack one heck of a lot of information you can put to use right now!

There really isn’t anything more to say, other than affiliates will also love the brandable e-books, pre-written ClickBank product e-mails and opt-in pages there – but you’ll have to explore the various options and services yourself to see what, if anything, you want to order other than the free bundle – THAT’S a must-have for Internet marketers & affiliate marketers alike!

And in case you’re wondering, I’m not just hyping this based on what I’ve been told… Since Jeff & I are friends and The Captain’s a well-known super-affiliate, I’ve had free access to the site for the last couple of weeks to poke around inside and check everything out. Jeff figured if I saw what’s in there and what it can do, watched the videos you’re getting and played with the software you’ll have access to, I’d be excited enough to promote his launch heavily – and he was right!

Go ahead, right now, and order your free package – there’s only 3,000 in the first production run, and almost 20,000 on the announce list, so those who hesitate will have to wait til more are printed. You already know the advantages to being in their first, so secure your free copy right now!

But here’s the real power of this – get in right away, grab your affiliate link and get it out to your own opt-in list, blog about it, tweet it and start making money from the site right now – do it right and you just may cover your costs to take the full OTO, the monthly membership, etc.

Son’t wait til the site’s been running for 6 months or a year – get in now and get the word out so you can benefit from it directly as well!

The timing on this one couldn’t be better – a mega-launch by Jeff Dedrick, one of the best-known Internet marketing superstars, that uses The POWER OF FREE heavily for his pre-launch promotion!

Tuesday was the start of the 1-week pre-launch, and by Thursday over 7,000 people had opted in already – and that should at least double by the time of launch this coming Tuesday! Take a look at Jeff Dedrick’s Send Button Profits pre-launch page, then continue on here…

It started on Tuesday with a free Internet marketing report and a dozen free video squeeze pages. Not content to let it rest at that, on Thursday Jeff changed the free offer to the current video which shows 9 Ways To Make Money while Building Your List. Powerful info indeed, and available for free when you opt in to the site.

He didn’t get rid of the free report & squeeze pages though – after the video viewers are invited to download them directly from Jeff Blog, so they get the video and the other two gifts – talk about overdelivering value and paying it forward with Free resources!

And even then, while the pre-launch is just one week long, Jeff still isn’t finished with The POWER OF FREE – he changed it up with YET ANOTHER FREE GIFT Today (Sunday)! The new announcement in this video is so powerful and amazing you should watch the video right now!

So Jeff has truly hammered The POWER OF FREE with this pre-launch, tying it in with over-delivering every step of the way. First he offered the report but gave both it and the squeeze pages; next he’s currently offering the free video training but also giving the first three gifts, and again there’s still another surprise coming…

He’s firmly entrenched in people’s minds that he over-delivers, and has given them value worth hundreds or more for free. And as each new gift is added he invites those who’ve already signed up to come get the new gift too, getting marketers into the habit of returning to the site every few days. And in return he’ll have built a new list of over 20,000 action-taking marketers in one week – how many marketers can lay claim to that?

But to truly maximize the benefits from The Power Of Free, Jeff recruited a number of the biggest names in Internet marketing to help him promote the pre-launch and the launch itself. How did he get us to send him all these leads? By offering up well over $10,000 worth of prizes for sending specific numbers of opt-ins during the pre-launch period.

And THAT’s another important power-tip: Notice that Jeff’s JV bonuses aren’t a contest, and they are for opt-ins. The former is important because your partners are just trying to reach their own goals, not competing against others – which means even newer marketers have a shot at winning prizes. Too often they’d look at a contest and think ‘I’ll never beat those big guys to be in the top 5’ and you lose the potential traffic from that partner.

The latter is important too – by rewarding them for opt-ins you’re being fair – if it’s based on the number of buyers then your own conversion rate plays too big a factor in whether people get to their desired prize level or not. If a big dog sends you 3,000 leads but you only convert 10 people, you’ll leave a bad taste in your partner’s mouths… They won’t be happy with just 10 sales anyway, but a $500 or $1,000 gift for getting you those 3,000 opt-ins sure helps to ease their pain… 😉

Now chances are you can’t afford to put up $20,000 or $30,000 worth of prizes like Jeff did, but you can still find prizes more suitable to your current level. Think in terms of the same ratio Jeff is using – $20-30k to get a list of 20,000 – that’s $1.00 to $1.50 per subscriber. Assuming in the launch itself he’ll make say 50¢ per subscriber, that means he only needs to make 50¢ to $1.00 per subscriber to make his investment back – which can easily be done in 2-4 months. Then he’s still got the bulk of the list and everything from there on is profit!

And one final tip for you before I close this post off – think like the big dogs in everything you do! If Jeff just considered what he’d make during this launch, he wouldn’t have had as big-ticket prizes, wouldn’t have had as many partners, and wouldn’t have gotten as many subscribers or sales. Instead he looked at the lifetime value of each subscriber and upped the ante while still making sure he’d profit from all this as time goes on. Don’t ask yourself ‘Will this make me some money today?’ – ask instead ‘Will this make me a LOT of money over time?’

The easiest affiliate marketing sales to make are continuously eluding 95% of all affiliates – not because most affiliates don’t approve of them or choose to ignore them, but because they are outside the realm of most affiliates’ experience.

I’m talkin, of course, about affiliates commissions made on the backend after someone downloads a free gift. The affiliate either gives away the gift or refers prospects to a free gift, and makes their affiliate commissions on anything the person then buys, either through links in the gift itself or from the One-Time-Offer on the download site.

Let me give you a prime example of each…

Twice a year, the big FreePLR giveaway offers great free products with unrestricted private label rights from some of the best-known names in Internet marketing. After joining the FreePLR Affiliate Program, you, as an affiliate, send your link to your list telling them about the 20 free gifts from people like Willie Crawford, Jeff Dedrick, Doug Champigny & Nicheology’s Paul Evans. Once your referral signs up for the site, they are shown a $47.00 OTO for 50 additional e-books they can download. Should that person decide to take that OTO, your affiliate commission is 50% or $23.50 for each sale.

This is very powerful for you as an affiliate – your subscriber wins because you showed them where to get 20 free PLR products, the site wins by getting a new member and a new sale, and you win from both happier list members AND the commissions from the OTO sale.

Will every referral end up taking the OTO? No, of course not. But that’s no different from any other affiliate promotion you do – only a small percentage of prospects you send to any one offer will buy, and this is no different. So why not remember to promote the higher-end giveaways like the FreePLR event, both to give your list great free resources and to boost your affiliate earnings?

The second option works equally well – you give away a free resource that has your affiliate links already branded inside the e-book. Since you’re the one giving away the e-book, you can choose to leave it online year-round – just schedule any promotions you do for it to run between the giveaways you promote, as opposed to at conflicting times.

Now don’t worry – it’s not like you have to create these e-books yourself… There are various places you can get them already ready to go, provided by the merchant themselves and ready to brand with your own affiliate links. The source I like best for them, since it covers a number of topics and a number of different affiliate programs, is run by well-know Internet marketing ‘big dog’ Jeff Dedrick.

His brandable e-books site provides numerous brandable e-books for you to give away after inserting your own affiliate links in them. In fact, Jeff even provides the squeeze pages for you to give them away from! This basic service is free, and there are higher-level services available too if you decide to opt for one of the paid levels of membership. To see what all’s available free, just take a look at Jeff Dedrick’s Viral E-Book site here.

So there you have it. Affiliate marketing will never be easier than just giving away free resources. I’m sure by now ideas for promoting these through your mailing lists, article submissions, blog posts, tweets, podcasts and videos are running through your head – after all, what can be easier to promote than valuable products for free.