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Your email subject line is the first thing your subscriber sees in their inbox, and that can be the moment they decide to open it, ignore it or delete it. There is a risk that as designers we can spend all our time battling with rendering problems in Outlook or css in Gmail, and not even consider the subject line.

So we’ve dug up this little collection of links to help you and your clients craft more effective subject lines. Next time you send a campaign, spend a little more time working with your client on that subject line, and compare your open rates with previous attempts.

We’ve left the best for last – over at CopyBlogger, Brian Clark is taking headlines and rewriting them to be more effective. It’s not specific to email subject lines, but Brian explains his process, and you can learn a lot from his approach.

If you have written a really successful subject line (or a spectacularly unsuccessful one!) , leave us a comment below.

This blog provides general information and discussion about email marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.

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