Story

Do not underestimate the influence of the Dark Side™! This 30X Relentlessly Dark Bronzer harnesses the power of DHA, flawlessly blended with Macadamia Oil, for a developed bronze hue. Amazing skincare ingredients join forces in the Color Alliance Blend to nourish and restore for an overall alluring complexion. Indulge your color with Hemp Seed Oil and a decadent Skin Softener that will leave your skin irresistibly smooth, with a velvety after-feel that others will lust after. Did you choose wisely?

Inspiration/Rationale

Builds on popularity of products within Iconic Collection

Continues to expand AG value-priced products (under $30)

Capitalizes on popularity of black and white trend in beauty and fashion

Story

Let your darkest desires take flight! Natural Beauty Bronzing Blend gives an instant glow with maximum plateau-breaking potential for the darkest color possible. Flaunt that gorgeous radiance with MetamorphaSkin™ Complex to deeply revitalize for a youthful appearance. Give tattoos a decadent gulp of hydration with ColorGuard™ Plus Tattoo Technology to provide vibrancy to all your beautiful works of art! Top it all off with Purrfection Finish Primer to leave skin silky soft for an overall alluring appearance. It’s time to go on a spectacular adventure and be a true Force of Nature™!

Story

There are a million fish in the sea, but you are one of a kind. Be the enchanting seductress you know you are and release your inner bronze siren! Let this Natural Bronzer leave you glowing and gorgeous. Boost your brilliance and shine with Diamond and Pearl technologies to illuminate your skin for glistening results. You know your charm has always captivated, now advance your allure and Astonish them all!

Rationale

Provides a new natural bronzing option in the $80 price range

Plays on the trend of highlighting and strobing in the beauty and cosmetics industry

Story

Engulf your senses with this opulent tanning potion, laced with the elements of luxury only Designer Skin can provide. Set to stun, this captivating symphony of 45X bronzers will leave you dripping in dark allure. Miracle Tamanu Oil and Skinny Sugar™ work to provide allusions of perfection, while Night|Shift Aromatherapy Infusion whisks you away to a state of pure decadence. Embellished with mystery and desire, prepare to embody your bronzing fantasies.

Rationale

Back and bolder than ever! This enhanced version of original Black Dahlia™ will tantalize new and existing fans

Story

Still waiting on your fairy godmother? Stop wishing and make your bronzing dreams come true! Create your own magic with this 12X Bronzer, featuring dark color that will enchant and charm. Forget the glass slipper and instead indulge in the beauty ritual once reserved for royalty. Inspired by the ancient beauty secret of milk baths, this rich whole milk-base formula will help nourish your skin for a glowing transformation. Your happily ever after awaits… sometimes fairytales do come true!

Product Type

Technology

Advanced 12X Bronzing Blend features DHA and Caramel for an immediate bronzing impact and gradual color development

Skin Vitality No. 9 works to revitalize and energize skin. Powerful skin protectants and conditioning agents help to ensure skin is left smooth and velvety soft

Whole Milk-Base Formula fortifies skin with Calcium to help promote the production of Melanin for richer color, while also providing Tyrosine and Vitamin B₂ to help you milk every second of your tanning session

Story

Are you a man who knows what he wants? Demand greatness and you shall receive! Empower your tan with this Dominating Quadruple Bronzer that delivers superior dark color that cannot be contended. Want to protect your ink? Rest easy as your tattoos are shielded and protected to keep your colors strong. Stop battling to get what you want, and start receiving results better than the rest. Take Command and prepare to be the knight in shining armor of someone's fantasy...

Story

No matter the occasion, washed out skin is never a good look. Build a gorgeously rich glow that will withstand the flashing lights, as you make your grand entrance! Fashionably late is not option when it comes to your must-have signature bronze. So we’ve concentrated a show-stopping DHA blend like only Designer Skin can, to give you noticeable results after one session. It’s your big day…Bronze Accordingly.

Rationale

Designed for tanners with upcoming special occasions who want dramatically dark color fast to impress on their big day

Plays on the popular trend of photo filters and gives skin a fabulous, camera-ready look

Story

Greatness needs more than a dream, it takes a vision. Capture the light and reach beyond every expectation with Designer Skin Visionary. Let this golden tanning blend of Tyrosine and a potent Peptide take you to the next level of bronze Nirvana. Evoke exceptional beauty as the Ethereal Moisture Veil swathes the skin with the appearance of immortality. Wrapped in a velvety cloak of our exclusive Mega Magical Silicone, it’s time to seek the glow you deserve.

Rationale

Provides a new intensifier option in the $100 range with Mega Magical Silicone Emulsion

Story

Envied by many, wanted by plenty, disliked by some, comparable to none! Like all Designer Devotees, you know your assets are bold and your value is high. To ensure all know this sense of worthiness, Designer Skin is donating a portion of the proceeds from each bottle of Worship Worthy sold to LGBTQ youth organizations. Now you can get what's yours while giving back. Bosses build empires – with this Melted Body Butter you’ll have haters bowing down while you cultivate strength in others! This confidence is Designer, and you wear it well!

Rationale

Inspired by the new melted trend in cosmetics and beauty of lightweight, moisturizing ingredients

Provides DS with a chance to give back! DS supports customers of all genders and orientations and encourages them to love who they are! This cause is a perfect way to spread that message.

Product Type

Spread Designer Confidence!

Empowering 7X Bronzer

Melted Body Butter Base

Fragrance: Maraschino Tangerine

Technology

7X Bronzer features a generous blend of instant and delayed bronzing agents of MelanINK™, DHA and Dark Chocolate to amplify rich color development

Story

Leave out all the fake stuff, and get a real glow! It’s hard to believe color this good can come from a natural bronzer, but you better believe it. The infamous Ink-Drink™ Complex will keep your tatts looking like high-def, while a dose of Caffeine makes sure you are TV ready. Forget the drama and live in color!

Story

Break free from your routine and score the tan complexion and toned body you’ve been dreaming of! This Limitless Bronzer will take you past the point of ordinary and leave you looking your best. A potent dose of Ink-Drink™ Complex will protect tattoos from fading, while the Hemp Seed Oil leaves skin feeling hydrated. Make your goals a reality and never stop pursuing perfection!

Inspiration/Rationale

Create a new entry price point for the JWOWW line

Fill demand for unisex packaging with Ink-Drink™ Complex

“I’m constantly working on myself from eating right to getting in the gym. Relentless™ helps give me the extra boost to keep me at the top of my game! Xoxo” JWOWW - Jenni Farley

Story

Stay wild, flower child! Radiate positive vibes and discover your place in the sun with sultry color from this heart of a hippie bronzer! Get glowin and get groovin with this triple bronzing blend, while drenching skin with restorative minerals and moisture! It’s time for natural, flawless color that’s as beauty-full as ever. All you need is love, and a great tan!

Inspiration/Rationale

Focus on the popularity of the Bohemian lifestyle and fashion trends that carry into the Love Boho™ packaging designs and product stories

Story

Work it, golden goddess! Perfect your selfies with this triple blend of Natural Bronzers so good you won’t even need a filter! Flaunt your confidence with a bouquet of Violet, Lavender and White Garland Lily to give you skincare so stunning you’ll stand out in any crowd. Show off your sexy side of green with Eco-Trio™ Moisture Blend and Eco-Elements that help protect your biggest investment- your skin! Attitude is everything, so hit that runway with a flawless glow and Strike A Posey™!

Inspiration/Rationale

Upsell from Apple of My Eye™ Natural Bronzer

Focus on popularity of floral packaging designs in skincare and beauty products

Story

Work it, golden goddess! Perfect your selfies with this triple blend of Natural Bronzers so good you won’t even need a filter! Flaunt your confidence with a bouquet of Violet, Lavender and White Garland Lily to give you skincare so stunning you’ll stand out in any crowd. Show off your sexy side of green with Eco-Trio™ Moisture Blend and Eco-Elements that help protect your biggest investment- your skin! Attitude is everything, so hit that runway with a flawless glow and Strike A Posey™!

Inspiration/Rationale

Upsell from Apple of My Eye™ Natural Bronzer

Focus on popularity of floral packaging designs in skincare and beauty products