Home > Ford was 'shocked' by sexist poster ads in India, executive says

Ford was 'shocked' by sexist poster ads in India, executive says

Newswire

NEW YORK, March 27 (Reuters) - Ford Motor Co was
"shocked" by a series of Indian poster advertisements that
included one showing women tied up in the trunk of a Ford driven
by ex-Italian Prime Minister Silvio Berlusconi, its chief
marketing executive said on Wednesday.
The Indian company that produced the ads fired employees
over the incident earlier this week.
"All of us were shocked," said Jim Farley, Ford's global
marketing and sales chief. "We've updated, of ...

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