The key here is “noncommercial.” I work for a nonprofit and I like helping nonprofits. I’m happy to allow an underfunded organization to use my photos in their blogs or newsletters. But if someone uses my photos in the pursuit of profit (i.e. Mashable), than I require a piece of the action.

UPDATE

The photo has been removed. I received this response from the author via Twitter:

So is Mashable liable for the impressions while the image was viewable on their post? Where oh where is @cnsl2creativity when she’s needed? Probably defending (or preventing the need to defend) someone’s IP rights. Thanks for the point out JB!