Un-bee-lievable Stunt To Promote Indie Film Breaks World Record

"He's just a really zen guy."

For most indie films, it can be hard to generate considerable buzz in the build up to a cinematic debut -- but not for upcoming psychological thriller 'Blood Honey'.

To promote the new film, Juan Carlos Noguez Ortiz sat patiently in Toronto's Yonge-Dundas Square covered with a beard of bees for an excruciating 61 minutes.

Not only did he stop passers-by in their tracks, but the stunt also smashed the previous Guinness World Record for bee bearding (which was a measly 53 minutes and 34 seconds).

We know you might be thinking 'so what does a guy wearing a beard of bees have to do with 'Blood Honey''? Well, without giving too much away, there's a scene in the film involving an unfortunate incident with a recreational beekeeper and his "alternative bee family" (think 'My Girl' but worse).

Giphy

Don't panic though, only the friendliest bees from Dickey Bee Honey Farm's were used for the stunt... All 100,000 of them.