We are in this together.

As all of us adjust to our new normal, we realize that a lot of New Yorkers are struggling more than us. New York families and children, who were struggling with unemployment and poverty prior to COVID-19, are struggling any even more so now.

To that point, we are partnering with the Robin Hood Foundation and for the month of April we will be donating 10% of all online proceeds to The Robin Hood Relief Fund. This will help support the work of New York’s social service organizations who are on the frontlines of this crisis.

100% of all donations to Robinhood go out to the community to help provide emergency support through food, housing, job security and more. If you have the means to donate more, please donate directly here.

Thank you for your continued love and support. We are all New Yorkers and will get through these difficult times together.

Alife®

Founded in 1999, Alife® is a streetwear, arts, and downtown culture brand and retailer of men's clothing, sneakers, and footwear based out of New York City.