Greg Herbold retires from SRAM, RockShox after 25 years

DURANGO, Colo. (BRAIN) — Greg Herbold is retiuring from work with SRAM and RockShox after 25 years with the companies as a racer, product developer and ambassador.

Herbold first became affiliated with SRAM when he was signed to race and endorse the company’s first and only product — Grip Shift. His connection to RockShox goes back to 1988 and the RS-1.

“HB has been a part of the SRAM family since 1990, and it has been absolute joy working with him from day one,” said SRAM executive VP Mike Mercuri. “Greg’s contribution to SRAM’s success goes way beyond using and endorsing our products as a professional athlete. He’s made vital contributions to our product development over the last 25 years. His technical intuition and ability to communicate, educate and make it fun is his greatest legacy.”

The company said Herbold provided direction on all RockShox spring and damping curves, as well as chassis stiffness. He helped engineers understand the boundaries of geometry, in terms of handling, when the travel-adjustable products—U-turn, Air U-turn, Dual Position Air and Coil—were being developed. He prototyped the first remote for the SID fork using mostly RC car parts, and led the development …read more