The Game Behind The Game: Mastering The Art Of Bullshit a fresh look at what it really takes to win impress bosses and move ahead in the business game. In his humorous, urban style, Parr lets everyone know that 'the world runs on BS' and if you want to be 'cash-checking' (i.e. making money)— you might need to pucker up for a little old fashioned a$$-kissing.