LA-Z-BOY OPENING TWO NEW-FORMAT LOCATIONS

La-Z-Boy will debut two new San Diego County showrooms Saturday, showcasing an award-winning store design with simultaneous grand-opening celebrations.

The two new-format stores, in San Marcos and La Mesa, occupy 13,600 square feet and 13,800 square feet, respectively. The retailer has a store in Mission Valley. An El Cajon store was operating a few months ago but appears to have closed.

To celebrate the grand opening, the stores are offering a 25 percent off discount from Sept. 1 to Sept. 24.

The Monroe, Mich.-based company, which has been producing comfortable furniture for 85 years, is known for plush recliners. It in the process of updating its showrooms. The retailer won the 2012 Chain Store Age Award For New Concept Store Design.

“La-Z-Boy today is so much more than recliners — and customers will really be amazed when they walk into either of our new stores to find bright and colorful displays inviting them to relax and explore,” said Mark Bacon, president, La-Z-Boy Branded Business. He said that consumers can expect a “comfortable, no-pressure experience.”

To make shopping easy, furniture throughout the stores is grouped by style, including “comfortably casual,” “modern retreat,” “traditional elegance” and “classics revisited.” The San Diego-area stores feature a wide-range of furniture from more than 60 sofa styles, to sectionals, leather, love seats, ottomans as well as the company’s legendary recliners.

Vignettes located throughout the store feature dramatic décor and home furnishings as inspiration for living and family rooms. The stores offer interactive design tools to view products in hundreds of fabric and leather covers, as well as in-home design assistance.