A ‘Call to Action’ Checklist for Internal Communications

The phrase has become a mantra among PR and marketing mavens: Your employees are your brand’s best ambassadors.

Regardless of the size or the company, employees need to feel that they are integral to the brand’s success. That’s why internal communication is so vital, albeit tricky, to ensuring a relatively smooth operation.

In communicating with employees the onus is increasingly on PR reps to clearly state the goals and objectives of the company. Indeed, another mantra would serve PR reps well when they communicate within the four walls: What’s in it for me? Let’s face it, that’s what most employees think when they get an email from corporate.

Having a “Call to Action” can help to assuage any questions and/or concerns that employees might have when they get wind of the latest correspondence from in-house.

About Matthew Schwartz

Group Editor, PR News:
Matthew Schwartz is group editor of PR News, the leading source of trends, how-to content and best practices for PR professionals. Matthew leads the editorial strategy for PR News’ premium content products—including its weekly newsletter—and for its digital presence. Matthew was editor of PR News from 2003-2005. Prior to returning to PR News, Matthew was a reporter for Crain’s BtoB and Media Business magazines, where he covered business marketers and media companies. He was also editor of BMA Buzz, a biweekly email newsletter covering B2B marketing, advertising and social media, and contributing writer to Advertising Age Custom. Matthew has helped to launch blogs on behalf of ZoomInfo and direct marketing agency The Kern Organization. He also spent a few years in cable-news precincts, working as a writer/producer at CNN and Fox News Channel.

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.