First up, sentiment analysis. Each journalist Tweet now gets an automatic sentiment rating (courtesy of the Lexalytics salience engine). This means that you can now filter your journalist monitoring in terms of sentiment as well as by time and/or Klout score – in real time.

In practical terms, this means that you can monitor, say, a particular group of journalists who are talking about your brand or relevant topic – and immediately understand where the most positive and/or negative comments are coming from – and take action accordingly.

Secondly, Lissted now provides automatic trend analysis. At a generic level, you can see at a glance the current most popular topics that the press are talking about in real time. Better still (if you are a Lissted Pro user), you can analyse trends within a defined subset of journalists. So you can monitor trends within a media group that is specifically relevant to you. Certainly takes the guesswork out of what the media really is talking about on Twitter.

Finally, you now have the ability to export data out of Lissted into a spreadsheet. From a reporting standpoint, this really is the jewel in the crown. For example, you can define a specific group of journalists over a particular time period – and then export not only the Tweet content and associated data, but also Klout and sentiment scores for offline analysis. I can see this being an immensely powerful tool for determining which content has the most relevance, reach and impact. Smart PR pros are going to be able to use this to spend more time refining their content and engagement strategies rather than wasting countless hours just struggling to gather the requisite data.

Coupled with the recent announcement of dynamic Twitter lists, Lissted has evolved rapidly into a robust monitoring and reporting platform for looking specifically at the media on Twitter. Given media relations remains at the core of much PR activity, Lissted certainly seems to provide a powerful means of providing real time insight into the conversations that journalists really are having on Twitter (as well as the content they find most worthy of linking to).

Any PR who has an interest in remaining ahead of the game in media relations would do well to check it out.