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Though recent years have seen her use her material and live act as they driving force behind her brand,the start of Beyonce‘s solo run saw her work side by side with multinational brands to penetrate Pop culture via the mediums of television, film and in L’Oreal’s case…hair.

Now, as to reinforce her household name status ten years after debuting, she has teamed up with Pepsi and H&M to ensure her name is firmly embedded in the minds of Jane and John Doe‘s across the globe, via gargantuan media campaigns that will make her face impossible to avoid.

The first of these? Her epic partnership with H&M which will see her star in their ‘Summer 2013‘ outing- snaps from which can be seen below!

The superstar singer kicks off her hotly anticipated world tour, ‘The Mrs. Carter Show’ in the Serbian capital next week and already has the world’s eyes watching.

King B was snapped exiting her private plane this morning as she arrived with her entourage.

While anticipation is naturally high as the sell-out tour is her first traditional concert trek since 2009, excitement is super high given the secrecy that has engulfed much of her new album campaign thus far.

Needless to say, roll on next week, when new sets, new routines, and hopefully new songs, await!

One day before their closest affiliate Beyonce kicks off her ‘Mrs.Carter Show‘ World Tour, she and two of the label’s brightest stars have extended the label’s lead as one of Pop’s more productive machines.

Want to know why Beyonce, Elijah Blake and Rihanna have cause to celebrate this week?

To the world, she’s an icon, a Pop queen, and in many ways…other-worldy.

Yet few see what goes into the making of Beyonce, and even fewer are privy to be part of the process.

Acclaimed Creative Director Frank Gatson Jr. belongs to the latter and has been an integral component of ‘Beyonce – The Performer’ from her early Destiny’s Child days right through to her ‘Grown Woman’ status of today.

And while details surrounding King B’s new ‘Mrs. Carter Show World Tour’ have been soaked in secrecy, the key players in the trek – Gatson and her team of dancers (some familiar, some new) – have spoken to Dance Spirit magazine about what the build-up to the tour has been like.

‘King of Hearts’ hitmaker Cassie may be surrounded by a team of paid staff who encourage her vocal performances without remorse, but in other facets of the young Grammy-winning nocalist’s life, she seems to be in tune with the truth.

Evidence of such can be found in her latest interview with hip hop publication ‘XXL’ magazine. When asked where she fits in a world of Beyonces, Rihannas, and Katy Perrys, the Bad Boy beauty was surprisingly forthcoming and showered praise on the three pop titans.

See her comments below and also hear her weigh in on how she hated her one and only hit ‘Me & U’:

Well, that was the sound of ‘Made In America‘ 2013 selling out within minutes of its tickets going on sale. For, once the world catches wind of the news we have below, that’s exactly what’s going to happen!