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Marketing Scholar Receives “Bright Idea Award”

CAMDEN — A Rutgers–Camden professor’s research paper has been recognized as one of the 10 best manuscripts published in 2012 in New Jersey.

Robert Schindler, a Cherry Hill resident and a professor of marketing at the Rutgers School of Business–Camden, received the Bright Idea Award for his paper, “Perceived Helpfulness of Online Consumer Reviews: The Role of Message Content and Style.”

The prestigious award is sponsored by the Stillman School of Business at Seton Hall University and the NJPRO Foundation, the public policy research affiliate of the New Jersey Business and industry Association. Schindler’s paper was identified as one of the 10 best from more than 143 publications.

The paper, which Schindler co-wrote with Barbara Bickart, an associate professor at the Boston University School of Management, was published in the May/June 2012 issue of the Journal of Consumer Behaviour. In the study, consumers were asked to judge the value of real online consumer reviews to their simulated shopping activities.

Schindler is widely regarded as a preeminent scholar in the study of pricing strategy and consumer behavior and his research has had a profound impact on how marketers, retailers, and scholars study consumer behavior. In 2007, Fordham University held a scholarly conference focusing on Schindler’s definitive research. Schindler was awarded the Lifetime Achievement Award in Pricing Research at the conference, which was held in New York.

In 2011, Schindler was recognized as one of the top pricing researchers in the world by an article published in the Journal of Business Research, which surveyed the articles, authors, and institutions that have contributed most to the topic of pricing over the past 30 years. In 2012, he published the text book, Pricing Strategies: A Marketing Approach (Sage Publications).

Schindler received his bachelor’s degree from the University of Pennsylvania and his master’s and doctoral degrees from the University of Massachusetts.

Thanks to two grants from the New Jersey State Council on the Arts (NJSCA), totaling more than $176,000, the Rutgers–Camden Center for the Arts (RCCA) will continue to serve as a hub of award-winning performances, exhibitions, education programs, and community projects in the South Jersey region.