“Brands exist in the mind...as marketers, we have to make sure those perceptions are the ones that favor sales.”

- Keith Reinhard, Chairman Emeritus, DDB Worldwide

“The new 80/20 rule...20% of customers who care enough about a brand to shape it, will require 80% of your attention ....Consumers own brands...we have to let go. Three new realities: 1) transparency trumps trust, 2) experimentation trumps the expected, 3) co-creation trumps control.”

- Bob Seltzer, Leader, Marketing Practice, Ruder Finn

“The best brands in the world have an emotional connection to their consumer ....We believe our company is in charge of our brand, but there is a partnership with our consumer...she speaks to us all the time...we listen and we adapt. ”

- Susan Sokol, President, Vera Wang

Students had the opportunity to ask questions of the participants following the panel discussion.

Students talking with Susan Sokol after the Q&A.

Students talking with Keith Reinhard during the reception.

“Content is an invitation to engage with your brand... ”

- Faculty moderator
Paul Kurnit, Clinical
Professor of Management

The panelists and moderator pose with Assistant Dean Barbara Rose Aglietti, producer of the Executive in Residence Centennial Series.

Dean Joe Bazcko thanking the panelists and Dr. Pastore after the discussion.