Damon Lavrinc

How do you know if you have more cash than sense? You buy a trio of BMW i8s – one for each house you own.

Ian Robertson, the board member in charge of BMW sales, marketing, and retail operations, says demand for the i8 has already outpaced the initial production run. That's not because the i8 is taking the world by storm – as good as it is – but because with any interesting, attractive $135,000 car, it joins other interesting, attractive expensive in the carpet-lined, climate-controlled garages of the 1%.