So, let’s have a look at some objections and see how this response would work:

Buyer “You’re too expensive”

You “OK, I can appreciate why you may say that. Is there anything other than price that is concerning you?”

Buyer “Well, no, it’s just that I hadn’t budgeted that much”

You “ Well, let me go through again what the price includes”

You have isolated the concern here and showed the buyer what you are going to do next.

Try this one:

Buyer “I need to talk to my boss/wife/accountant/team about it”

You “I can understand that. Is there anything else other than talking to them that you are concerned about?”:

Buyer “I don’t think so, but I still need to talk to them”

You “May I ask what specifically you need to talk to them about?”

This shows you there are no other concerns and you are going to help them deal with the situation.

And this one:

Buyer “ I want to think about it before deciding”

You “ Of course, I understand why you may say that. I there anything else that might be concerning you at the moment?”

Buyer “ No, but I’d like some time to think it through”

You “ I understand. What timeframe might you need to be convinced you’re making the right choice?”

Do you see what you’re doing on each of these occasions?

Yes, you’re isolating each concern and identifying the next step after you’ve seen if there’s anything else that might be holding them back.

You create a bridge by saying you understand their concern, and then you allow them to determine if this is the only reason for deliberating.

By saying these two sentences, you don’t put any pressure on the buyer; instead, you show them that you are interested in helping them overcome their concerns or fears and you build on what they have said.

This will give you then the opportunity to deal with the objections and help clarify the matter with the buyer before moving on.