Concept Store Turns A Magazine Ethos Into A Sustainable Product Line [Pics]

A group of students from the Academy of Art University in San Francisco have designed a packaging concept based on the magazine GOOD, creating a whole new retail store concept in the process. All of the products were conceptualized with the idea of “making a better store for a greater good.”

GOOD is a media platform that promotes, connects, and reports on individuals, businesses, and non-profits, covering topics such as the environment, education, urban planning, design, food, politics, culture, lifestyle, technology, sex and health. On top of their website, quarterly magazine, online videos, and events, it would seem a fully-developed idea for a retail store has just been placed in their lap as well.