Tips

“Write what you know.” It’s an old adage you’ve probably heard before. And many bloggers and content writers have taken it very much to heart — myself included — and interpreted that advice to mean, “Write how-to posts.” I like to share what I know; I like to help people ...

Have you ever stopped paying attention to content when a publisher stepped up their marketing game? I know I have. I’ll turn off a YouTube video faster than I can eat a vegan cinnamon roll once I learn it’s sponsored by a product I will never buy. And if there ...

Great to see you again after our Thanksgiving holiday! Our Black Friday promotion was great, and the whole team is excited to shift our focus in December to planning and preparing for a fantastic 2019. This week on Copyblogger, we talked about who you are and how you see yourself ...

Let’s get this out of the way: You are a badass. So how come no one else knows that yet? If your 2019 is going to have more juice, more success, and (yes, it’s okay to want this) more money, you’re going to need to claim your badass identity. So ...

At this strange moment in history, we face a near daily Sisyphean task as writers, online content creators, and freelancers. There’s a great fallacy of creativity — that it happens in a vacuum outside of spacetime, in some magical realm that produces sparkling idea unicorns. It’s unicorn shit, obviously, but ...

Building an audience involves a lot of trial and error. But those who wish to have their own audiences make the effort because having a group of individuals who look forward to getting your content is an extremely valuable asset. Your audience members are the most likely to become customers ...

Thursday is Thanksgiving in the U.S.! If you’re taking some time off, have a happy and safe holiday — and if you’re into Black Friday shopping sales, don’t forget to check out our sweet deals on premium marketing education. This once-a-year sale ends on Monday, November 26 at midnight Eastern ...

Somehow, we’ve nearly reached the end of the year. If you’re in the U.S., this week is all about gratitude, eating too much pie, perhaps a bit of shopping, and, let’s face it, more pie. For those outside the States, you’ve probably noticed that “Black Friday” has become a traditional ...

Be careful what you wish for … Once you’ve persuaded people to keep reading your content, you have to keep … producing content. And with the holidays coming up, do content creators ever get to take a break? Absolutely … if you know how to prepare and schedule multiple pieces ...

We often write about big, strategic changes you can make to give your writing more power. But this week, we went micro. The posts offered 12 simple hacks that can have an outsized impact compared with the effort involved. On Monday, Stefanie built on her post last week about writing ...