CEO Jeff Bezos today took the wraps off Amazon's first tablet, the Kindle Fire. The 7-inch color device, which resembles RIM’s BlackBerry PlayBook, is expected to shake up the market with it's price tag of $199. Check out Andrew Nusca's story for more.

In this gallery, we've included some up close and personal photos of the Fire along with Amazon publicity shots. Plus, there are photos of Amazon's newest Kindle and Kindle Touch.

Credit: Jason Perlow

Published: September 28, 2011 -- 09:51 GMT (02:51 PDT)

Caption by: Jason Perlow

A close-up of the Kindle Fire user interface.

Credit: Jason Perlow

Published: September 28, 2011 -- 09:51 GMT (02:51 PDT)

Caption by: Jason Perlow

The back of the Kindle Fire device.

Credit: Jason Perlow

Published: September 28, 2011 -- 09:51 GMT (02:51 PDT)

Caption by: Jason Perlow

Kindle Fire, side view.

Credit: Jason Perlow

Published: September 28, 2011 -- 09:51 GMT (02:51 PDT)

Caption by: Jason Perlow

Amazon Kindle Vice President Dave Limp and the Kindle Fire.

Credit: Jason Perlow

Published: September 28, 2011 -- 09:51 GMT (02:51 PDT)

Caption by: Jason Perlow

Kindle Fire up close, side view.

Credit: Jason Perlow

Published: September 28, 2011 -- 09:51 GMT (02:51 PDT)

Caption by: Jason Perlow

Kindle Fire Closeup, front view.

Credit: Jason Perlow

Published: September 28, 2011 -- 09:51 GMT (02:51 PDT)

Caption by: Jason Perlow

Credit: Amazon.com

Published: September 28, 2011 -- 09:51 GMT (02:51 PDT)

Caption by: Jason Perlow

Kindle also released a new version of its Kindle e-reader. This Kindle raises eybrows with its $79 price tag. At 6.5 inches by 4.5 inches, it's smaller and lighter than the current one and includes Wi-Fi. Andrew Nusca has more.

Photos of the device follow, courtesy Amazon.com

Published: September 28, 2011 -- 09:51 GMT (02:51 PDT)

Caption by: Jason Perlow

Published: September 28, 2011 -- 09:51 GMT (02:51 PDT)

Caption by: Jason Perlow

Published: September 28, 2011 -- 09:51 GMT (02:51 PDT)

Caption by: Jason Perlow

Published: September 28, 2011 -- 09:51 GMT (02:51 PDT)

Caption by: Jason Perlow

Published: September 28, 2011 -- 09:51 GMT (02:51 PDT)

Caption by: Jason Perlow

Published: September 28, 2011 -- 09:51 GMT (02:51 PDT)

Caption by: Jason Perlow

The new Kindle Touch is the company’s next-generation e-reader that uses an infrared touch display. The basic model will cost $99 and a 3G model will sell for $149. Here is Andrew Nusca's take.