About the client

Wipro Ltd is a global information technology, consulting and outsourcing company with 145,000 employees serving over 900 clients in 60 countries. The company posted revenues of $6.9 billion for the financial year ended Mar 31, 2013.

Project brief

Wipro wanted to leverage the benefits of social media and digital marketing by translating the theoretical benefits of these platforms into concrete business generation tools.

Increased engagement

Data

IBM

Accenture

Infosys

TCS

Cognizant

Wipro

Traffic Rank

472

5643

17850

12204

19054

13050

Bounce Rate

52%

37%

39%

22%

23%

18%

Time on site

4.1

5

4.8

4.3

5.4

4.9

Global Reach

0.2

0.02

0.008

0.01

0.007

0.01

Load time(Seconds)

1.6

1.4

2.0

2.0

1.3

1.7

Outcome and competitor analysis - Alexa

Within a short span post engagement with Wipro, we helped them improve on vital parameters which improved their Alexa ranking.

Strategic suggestions

Present Data facts on the Competition

Companies

Facebook

IBM

2523

Accenture

3358

Infosys

783

Wipro

1791

Site content should have links to blogs, lead to conversations on social media and encourage a two way response and regular consumption of ideas and thoughts related to the business.

Experiment, build a strategy, grow the social conversations and ensure your "share of shout" within your community is better than identified competition.

Leverage

Facebook by creating widgets

Twitter (track and respond where necessary)

Blogs/forums/wikis

Bookmarking

YouTube and Flickr/Photobucket, etc

Followers

IBM: 2834

Infosys: 6486

Accenture: 11656

Wipro: 3353

Following

IBM: 453

Infosys: 293

Accenture: 618

Wipro: 238

Listed

IBM: 187

Infosys: 328

Accenture: 731

Wipro: 162

Viral marketing for reaching out to Wipro's customer

Leverage benefits of viral marketing and promote expertise in the domain of service-oriented architecture (SOA) technology.

Crowdsourcing for customer engagement

Wipro homepage visitors were provided with an option to vote for their preferred homepage themes like green computing, co-evolution, cloud, unified collaboration and many more.

Promotion of thought leadership

Through the blog posts in Wipro's 'insights' section, we showcased thought leadership, shared valuable information about their products and services, and established them as a knowledge engine within the industry.

Social media engagement - Facebook

Facebook Platform as a hiring tool

Responsible for building and maintenance of Facebook page, the platform was used to:

Drive traffic to the corporate website

Popularize services or products among the users by sharing valuable information through photos, videos and notes

Create viral applications to promote the brand

Use the platform as a hiring tool

Micro Blogging - Twitter

Micro blogging acted as an instant way
to alert people about new products, services or solutions

SAVO customization and services

Sales: beforeSales: After

SAVO emailer

illustration of SAVO's benefit to the sales team using mailer campaigns

SAVO customization and services

SAVO is a leading sales productivity software that Wipro wanted it's vast sales team to benefit from.

pepper square enabled this exercise by

Development of interface design guideline

Customization of user interface based on 'don't make me think' approach

Illustration of SAVO's benefit to the sales team using mailer campaigns

Beautification SAVO for a pleasant working experience

Implemented new features for strategic software enhancement like collateral ratings, related collaterals and so on