Toward the end of trading Friday, the Dow traded up 0.06 percent to 14,503.69 while the NASDAQ tumbled 0.01 percent to 3,459.46. The S&P also fell, dropping 0.06 percent to 1,649.60

Top Headline
Yesterday, Krispy Kreme Doughnuts (NYSE: KKD) reported downbeat fiscal second-quarter earnings and issued a weak forecast.
Krispy Kreme's quarterly net income declined to $4.7 million, or $0.07 per share, from $4.9 million, or $0.07 per share, in the year-ago quarter. Excluding one-time items, it earned $0.14 per share.
Its revenue surged over 10% to $112.7 million from $102.1 million. However, analysts were expecting earnings of $0.16 per share on revenue of $111.9 million.

Equities Trading UP
Salesforce.com (NYSE: CRM) shot up 12.51 percent to $49.11 after the company reported upbeat second-quarter results and issued a strong view.
Shares of Apache (NYSE: APA) got a boost, shooting up 8.88 percent to $85.62 after the company announced its plans to sell a 33% stake in its Egypt oil operations to Sinopec Group for $3.1 billion. RBC Capital upgraded the stock from Sector perform to Outperform.
American Airlines (OTC: AAMRQ) was also up, gaining 6.19 percent after Bloomberg reported that the American Airlines/ US Airways case has a start date for its US trial of November 25th.

Equities Trading DOWN
Shares of OmniVision Technologies (NASDAQ: OVTI) were down 15.26 percent to $15.60 after the company issued weakcurrent-quarter adjusted profit view. Analysts at Oppenheimer downgraded the stock from Outperform to Perform.
Krispy Kreme Doughnuts (NYSE: KKD) shares tumbled 14.55 percent to $19.86 after the company reported downbeat fiscal second-quarter earnings and issued a weak forecast.
Pacific Sunwear (NASDAQ: PSUN) was also down, falling 18.88 percent to $3.17 after the company reported strong earnings but disappointed the street with its guidance.

Economics
US consumer spending rose 0.1% in July, versus economists' expectations for a 0.3% increase. Personal income also gained 0.1% in July, versus expectations for a 0.2% rise.
The Chicago PMI surged to 53.0 in August, versus 52.3 in July. However, economists were expecting a reading index of 53.0.
The Reuter's/University of Michigan's consumer sentiment index dropped to 82.10 in August, versus a final July reading of 85.10. However, economists were projecting a reading of 80.50.
Data on farm prices will be released at 3:00 p.m. ET.