Small IT consulting firms have such a big advantage in their local business communities. You have every chance to make connections and build relationships within your chosen niche. But it’s your responsibility to make and grasp these connections.Read the Post...

While it may be hard to believe, computer service companies can still draw local business from computer repair ads in the Yellow Pages. However, an ineffective ad won't do you much good. To design a powerful ad as part of your marketing plan, be sure to avoid these five common mistakes.Watch the Screencast...

Need more clients? Find out eight very low-cost ways to draw in new business (pages 4-5). Uncover four little-known secrets for locating the most highly qualified prospective clients (pages 7-8). Discover five easy-to-apply tips for marketing high-margin, small business computer consulting services (page 14). And much more!Download the White Paper...

When considering business development, it’s important to consider your long-term and medium-term goals. Without this, your business will lack direction, and just as dangerous is the fact that you will not have any criteria to help you to decide whether a project or client is right for your business.Read the Post...

Holding a regular strategy meeting is a great way to make the most of your consulting contracts. Periodically getting together with the powers that be at each client is extremely important. This article gives you a simple four-step plan for an IT consulting contract strategy meeting.Read the Post...

The final months of 2012 produced some interesting cliffhangers for those running or starting a PC business as we move into 2013. This article makes some predictions for the coming year.Watch the Screencast...

There seem to be almost as many jokes on the Internet about IT consultants as there are about lawyers. If you look at the profession as a whole, it’s not so easy to understand why a small segment gives the entire profession a bad name. So what can we do to ensure that we don't reinforce this opinion?Read the Post...

Do you take brand names into account when providing or recommending equipment for your IT clients? This article provides four reasons why it may be best to encourage all your clients to use well-known brand names, and avoid self-built machines or equipment from smaller firms.Read the Post...

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YouTube is a great channel to engage your audience the right way throughout the purchasing cycle and through to customer care. However, many companies fall flat when they consider their strategy for how to market IT services on YouTube. They don't take into account the three types of videos that they need to be producing in order to make a success of their YouTube channel.

10 Awesome Computer Company Logos To Inspire YouDeciding on the logo for your business isn't easy. It can take many iterations before you get there, so don't lose heart and do not settle for one that does not convey what it needs to for your business. Some high-profile technology companies have re-imagined or freshened up their branding over the last couple of years. Let's take a look at 10 well-designed computer company logos that will help you to draw inspiration for your own.Read the Post...

SP Home Run Weekly Update Newsletter

November 5, 2012

5 Consulting Marketing Steps for Finding the Right Niche (Screencast)Whatever people say, the world is not your oyster, and neither is it your niche. It’s too big and too busy to care about any particular consulting organization, big or small. On the other hand, the chances of success can multiply dramatically if you identify a particular sector corresponding to what you specifically have to offer. Here’s our five-step guide for setting about consulting marketing to the right niche.Watch the Screencast...

IT Service Contract Secrets for Getting More Repeat Clients and Recurring Service Revenue (White Paper)Give your IT business a big running head start every time the calendar flips over to the first of the month (pages 3-5). Position your service contract program for maximum revenue and profitability (pages 5-6). Learn about three crucial elements that must be in your sales process to build a business around service contracts, repeat clients, and recurring service revenue (pages 6-8). Uncover the simple, step-by-step process that turns one-time customers into highly loyal, long-term IT service contract clients (page 9).Download the White Paper...

Running IT Consulting Contracts -- Getting Paid FastIf you offer consulting contracts to your clients, it’s important to make sure they pay you promptly and consistently. Late payment can make things very difficult and build resentment between you and your clients. Focus on these five suggestions to help you get paid fast.Read the Post...