CARLSTADT, N.J., July 11, 2011 – As design projects continue to become more digital and designers more mobile, the demand for applications to support an ever-changing work dynamic intensifies. Pantone LLC, an X-Rite company (NASDAQ: XRIT) and the global authority on color and provider of professional color standards for the design industries, today announced two new mobile applications to meet this growing need – myPANTONETM for Android™ and myPANTONE 2.0 for the iPhone™.

myPANTONE 2.0 incorporates feedback from more than 80,000 Pantone fans to extend the functionality of the original myPANTONE application and meet the growing needs of designers. myPANTONE 2.0 adds several enhanced features, including color calibration tools to improve the appearance of PANTONE Colors on screen, CMYK support for PANTONE PLUS SERIES Colors, access to ICC color-managed values, and the ability to print color palettes straight from the iPhone.

“We continue to see a fundamental shift in the way designers work and smartphones are increasingly acting as portable color studios,” said Andy Hatkoff, vice president of technology licensing for Pantone. “myPANTONE for the iPhone was our first mobile application. Since its release, our Facebook community has been passionate about telling us the features they would like to see in future versions, including CMYK values and display calibration for more accurate color representation on screen. And, as the mobile market continues to expand, requests for an Android version of myPANTONE could not be ignored.”

myPANTONE for Android
Much like the myPANTONE application for the iPhone, myPANTONE for Android gives designers access to all the PANTONE Color Libraries including:

PANTONE PLUS SERIES FORMULA GUIDE (coated and uncoated), a two-guide set consisting of 1,341 solid PANTONE Colors on coated and uncoated stock with corresponding printing ink formulas for each color

Each color swatch in the myPANTONE for Android application includes sRGB, HTML and L*a*b* values. myPANTONE for Android also automatically generates a variety of harmonious color combinations. Additionally, invaluable cross-referencing color capabilities make it simple for users to find similar colors among the various PANTONE Color Libraries. For example, users can identify the PANTONE FASHION + HOME Color that most closely matches any PANTONE PLUS Color.

myPANTONE for Android takes advantage of Android’s built-in camera to let the user capture whatever inspires them. Colors can be extracted from any photo stored on the Android and matched to the closest PANTONE Colors.

Once created, users can share color palettes by email with their friends, colleagues and clients. Color palettes can be sent as PANTONE Color Chips, or as swatch files that can be used in Adobe® Creative Suite® (.ase) and QuarkXPress®. Designers can also share their color palettes by automatically posting notification of new palettes to Facebook or by sending them to the Pantone hosted website, www.mypantone.com.

myPANTONE 2.0 for the iPhone, iPod®, iPad®
A free update for current myPANTONE users, myPANTONE 2.0 provides designers with CMYK data for all PANTONE PLUS SERIES Colors. Another innovative feature myPANTONE 2.0 offers is the ability to connect to PANTONE COLOR MANAGER desktop software to upload color managed data for PANTONE Colors based on ICC color output device profiles.

Enhancing the way PANTONE Colors are displayed on the iPhone, iPod and iPad has been improved as well. Now myPANTONE 2.0 allows users to calibrate the iPhone display to view color-corrected PANTONE Colors within the application. An X-Rite calibration device is required for calibration, such as ColorMunki™ Photo, Design or Create, or the new ColorMunki Display, i1Pro or i1Display 2.

Pricing, Availability and System Information
myPANTONE for Android is available for download at the Android Market store for U.S. $7.99. myPANTONE for Android is compatible with Android 2.2 or higher.

myPANTONE 2.0 is a free upgrade for current owners and is available for download to new users in the Apple App StoreTM for U.S.$9.99/€7.99/£6.99. Current myPANTONE users will be prompted to download a free upgrade. myPANTONE 2.0 is compatible with iPhone OS 4.0 or higher, and can be used on the iPad, iPhone or iPod touch.

About Pantone
Pantone LLC, a wholly owned subsidiary of X-Rite, Incorporated, has been the world’s color authority for almost 50 years, providing design professionals with products and services for the colorful exploration and expression of creativity. Always a source for color inspiration, Pantone also offers designer-inspired products and services for consumers. More information is available at www.pantone.com.

About X-Rite
X-Rite, Incorporated, is the global leader in color science and technology. The company, which now includes color industry leader Pantone, develops, manufacturers, markets and supports innovative color solutions through measurement systems, software, color standards and services. X-Rite’s expertise in inspiring, selecting, measuring, formulating, communicating and matching color helps users get color right the first time and every time, which translates to better quality and reduced costs. X-Rite serves a range of industries, including printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles, dental and medical. For further information, please visit www.xrite.com.