With the one-year anniversary of Bank Transfer Day approaching, credit unions continue to tout how the national financial institution-switch movement helped catapult their new member figures into record territory. But that success has forced some credit unions to deal with unprofitable new accounts, an industry expert said.

Eight months after Bank Transfer Day, Kristen Christian, its California founder, reiterated her gratitude to both industry leaders as well as frontline staffers for providing her a life-changing appreciation of credit unions, something that she said has made her a better American.