Mid-range: These are tools that do not break the bank and are professional enough for agencies, e-commerce and online marketers with traffic between 100,000 and 1 million unique users (UUs) or unique visitors (UVs) a month. Visual Website Optimizer and Convert Experiences (Enjoy a free 15-day trial of Convert Experiences) are both good candidates, offering similar technology and usability in this price range. You will find Convert Experiences in most cases between 30%-40% more affordable with this level of traffic volume.

Top-range: In this category, candidates like Adobe Target and Webtrends have plenty to offer, with a complete suite for enterprises. Both are more than $100,000 USD a year investments. If you are looking for a straight-forward tool for high rates of traffic, Convert Experiences A/B testing software offers accounts up to 500 million unique visitors annually at rates of 60%-75% below competitors.