Pauline Bazire-Lamy

A nod to its legendary Paris address at 24 rue de Sèvres, Le Bon Marché has invented a new online shopping experience by launching its digital platform 24 Sèvres. Since 1852, it’s here that Le Bon Marché Rive Gauche, the first department store in the world to open, has made shopping a true lifestyle. With a careful selection of the most beautiful objects, Le Bon Marché has always been a daring look at Parisian fashion.

Industry

Luxury

Head Office

Paris, France

Size

> 100

Website

24sevres.com

What is your welfare policy at work?

We all spend a big part of our week at work, and for us, the quality of life in the office starts with agreement between colleagues. Proximity is a key value of our corporate culture, and we have implemented several initiatives in this direction. Random Lunch is one of them.

In what context do you set up Random Lunch?

We are a young company that has grown rapidly. Employees who joined the project in its early days began to lose contact with newcomers on a daily basis, and Random Lunch has, from the start, helped to create this encounter. Within our teams, there are very different and often specialized professions, and Random Lunch has also strengthened our ability to mix with individuals who were not always made to work together naturally.

What goal does Random Lunch meet at 24 Sèvres?​

Random Lunch means that our integration process for newcomers is warm and natural, and it is a lever that strengthens our corporate culture based on proximity.

How did you communicate and contextualize Random Lunch with your employees during its launch?

We use Slack as a communication tool within the company, it is through this we announced the implementation of Random Lunch in a fun way. The craze surrounding it was immediate and measurable, because Slack allows a more interactive and instant exchange than an email.

What were the key success factors?

As exemplarity is also a very important concept at 24 Sèvres, the participation of management and managers was particularly key to the success of this initiative. Thus we have seen the involvement of employees at all levels: managers, management, and trainees all participate enthusiastically at Random Lunch, and so far we have seen a nice mix of groups between services, new and old and seniors and juniors.

How was the concept received by the employees?

The concept was enthusiastically received as it is an opportunity for everyone to take time for themself and others in busy weeks. The surprise effect of groups is particularly pleasing, and our teams let themselves be carried by the algorithm to spend a good time with colleagues who they are getting to know better.

What results have been observed?

We do not have a canteen, so the Random Lunch gave employees the opportunity to take ownership of the neighborhood where we work. It has become a real moment of exchange of good plans. Also, some discussions between teams taking part in Random Lunch have given rise to interesting reflections that will, who knows, turn into the beginnings of projects ... We are waiting to see!