In 2002, a registered nurse, Lynette Damir, who swaddled babies in the hospital, was often asked by new parents the best way to swaddle their newborn children due to the frustrations they ... experienced. Many were using blankets too big or too small, or blankets that were too thick. Their little ones were wriggling out of their swaddles and not enjoying the comforting benefits it could provide. This is when Lynette designed to use her medical background and her design education from the Art Institute of Seattle to create a blanket that made swaddling simple, easy, and effective: the Ultimate Swaddling Blanket. This blanket was the right size and shape and included instructions sewn directly onto the blanket to help parents and other caregivers create the perfect swaddle. The idea took off, and today, Swaddle Designs offers many other products including baby apparel, stroller blankets, gift sets, bedding, and bath time solutions.