Stratecast is currently tracking approximately 600 vendors of Big Data and analytics (BDA) solutions. Stratecast has organized vendors into 18 solution types, grouped into the five broad categories: Big Data & Analytics Core Products and Services; Business Process and Strategic Analytics; Mobile, Retail, and Location Analytics; Social and Site Analytics; and Customer Experience, Marketing, and Sales Analytics. This report focuses on the Social and Site Analytics category, which, when combined with the Mobile, Retail, and Location Analytics category, comprises a broader classification in the marketplace: digital analytics.

Stratecast is currently tracking approximately 600 vendors of Big Data and analytics (BDA) solutions. Stratecast has organized vendors into 18 solution types, grouped into the five broad categories: Big Data & Analytics Core Products and Services; Business Process and Strategic Analytics; Mobile, Retail, and Location Analytics; Social and Site Analytics; and Customer Experience, Marketing, and Sales Analytics. This report focuses on the Social and Site Analytics category, which, when combined with the Mobile, Retail, and Location Analytics category, comprises a broader classification in the marketplace: digital analytics. Read Less