Industrial Equipment Distributor — JET Equipment & Tools

Product Catalogues, Website

Redesigned the product catalogues for five major lines, improving overall layout, readability, accuracy and indexing. Created a consistent look which reflected the brand through-out all collateral. All product photos were reshot for quality and digitally enhanced for print and web and placed in a single repository for easy reference. The catalogues were translated to French and also posted as an online resource.

The challenge was in designing a cohesive look to product line catalogues which had a staggered release over a three year period. Some of the product lines changed significantly, requiring a reissue of the catalogue, whereas others remained the same over this period. A flexible design was created that could be altered for a fresh, tiered approach, making it easy to launch the reissued catalogues to match other collateral yet effectively focusing market attention on new and improved products.

The challenge was to create a website that was a resource for clients, product managers, sales teams and distributors, yet build the brand with a cohesive look and voice. It provided online catalogues, parts breakdowns, product brochures and quarterly flyers.