Search form

Search form

In the past three years, the proportion of digital-search spending devoted to mobile has grown to 22.1% from 2.1%, according to eMarketer, which projects mobile will garner nearly 60% of digital spend by 2017.

Related Summaries

In the past three years, the proportion of digital search spending devoted to mobile has grown to 22.1% from 2.1%, according to eMarketer, which projects mobile will garner nearly 60% of digital spend by 2017.

Spending on sponsored digital advertisements is projected to increase 22.1% this year to $1.88 billion, according to eMarketer. The spending boost comes as marketers continue to warm to native ads and sponsored content on sites such as BuzzFeed, Mashable and The Wall Street Journal. Total spending on sponsored digital ads currently makes up less than 5% of the market, although eMarketer notes that other estimates are lower because they don't include mobile sponsorship dollars in those figures.

Even though the adoption of mobile phones in Mexico has been slow relative to the rate in other countries, advertisers have been quick to take advantage of the new platform. Ad-spending data show that Mexican advertisers last year directed 7% of their total digital budgets to mobile, compared with 5% by advertisers in the U.S. Experts say that since most mobile users in the country have feature phones, the cost to start marketing to mobile users in Mexico is relatively low.

Internet and mobile advertising are expected to push the Asian-Pacific market into the global ad-spending lead by 2014, according to an eMarketer and Starcom MediaVest Group forecast. By 2016, the Asian-Pacific region's media ad spend will take 34.4% of the world total, eclipsing North America (30.3%) and Western Europe (19.5%). North America is predicted to remain the leader in digital ad spending, though its growth rate is slowing in contrast with Western Europe and Asia-Pacific.

The digital ad business' days of meteoric growth have faded as the industry is maturing -- though the sector remains the primary source of overall ad-spending growth, according to an eMarketer report. Digital accounts for 22.5% of all media spending and will claim a 29.2% share of the market by 2016, researchers predict. "Many marketers regard digital as a more measurable medium than traditional media, and their comfort with online and mobile marketing continues to grow," this article notes.