Creating campaigns with dynamic, engaging and
personalized content is key to success in email marketing, but is often easier
said than done. Premade templates can serve as a stepping stone for crafting
emails, and Campaigner offers hundreds of standard and responsive designs to
choose from. Today we’re launching our Articles feature to make it even easier
for marketers to craft brand consistent campaigns with customizable elements
within Campaigner’s platform, and in tandem with our templates and Landing Pages.
Articles -- a feature now available for all
users -- give email marketers the ability to create their own design elements
in HTML while ensuring their code remains dynamic and adaptable across all
campaigns. Instead of building components like headers and footers with each
message, Articles allow marketers to easily customize these elements in HTML
and save them for reuse in upcoming messages and campaigns.

The Articles feature is essential for
marketers who need brand consist…

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Mobile vs. Desktop Emails

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Email marketing continues to grow in popularity each day.
Despite rumors and predictions of email dying out, it remains an essential tool
for communication and will continue to be popular. Email connects individuals,
companies, and consumers, and with mobile devices on the rise, it is now
checked more than it ever has been in the past.

Recently, mobile devices have
become the primary source of email views, but that doesn’t mean that desktop
should be ignored. Believe it or not, desktop computing is still very big and
actually continues to grow in absolute numbers. The day when mobile overtook
desktop already passed, over a year ago. Today, it is critical to implement
mobile enhancements to your email campaigns, but businesses need to keep in
mind that both mobile and desktop are used, and each are used for different
tasks.

Email remains a beneficial marketing tool for financial
institutions to strengthen member relationships, boost loyalty, and ultimately
increase deposits and loan growth. In order to compete and receive attention in
the intense crowded jungle of the inbox, stay competitive and engaging by
utilizing desktop as well as optimizing for mobile.

Recently, the conflict of Mobile versus Desktop has been on
the rise. Businesses are questioning whether they should turn their attention
to mobile email and ditch desktop for good. Recent statistics show that mobile
email will account for 15 to 70% of
email opens, depending on your target audience, product and email type. Although
mobile has rocketed to prominence in recent years, online businesses and
marketers cannot afford to ignore either one.

One fact businesses need to know is that although mobile use
has exploded, only 15% of mobile users make purchases that way. Despite its
growth, people are still wary of shopping on their mobile devices. People feel
more secure on desktop and treat it like a home base. For mobile, 63%
of mobile users use their devices to go on the internet and 62% use it to
check email. So while online purchasing remains concentrated on the desktop,
mobile is perfect for online advertising and marketing. Consider the needs of
your online business and adjust your strategy accordingly.

Businesses cannot ignore the power and influence of mobile. So
if only 15% are making purchases, just what else are customers doing on mobile
devices?

49% are listening to music

46% are playing games

41% are downloading and using apps

15% are reading a book

Depending on what you are sending emails about and who your
target market is, you will need to adjust your email strategy. If you are
unsure what you can use mobile for, here are some tips about the benefits to
using mobile in conjunction with desktop.

By using the key features within today’s mobile devices, you
will have the ability to capture highly rich information such as hand written
notes, signatures, photos, and geo-location information, which was never
possible before.

Using new detailed information, this will allow you to
create a profile of your ideal target customer, allowing you to better market
to them and understand who they are and what they want and need.

By providing access to relevant data and content
immediately, this enables better productivity, better customer service, and
access to critical knowledge for improving.

Email has always, and will continue to be, an exceptionally
powerful and trusted communication vehicle that enables institutions to build
long-term relationships with their members. Desktop and mobile need to be
used together in order for your business to have the best result in not only
marketing to your target customers, but also engaging with them, communicating,
and providing them with the option to open your email on the device of their
choice. Mobile may be popular, but do not rule out desktop just yet. Both are very
widely used and will continue to be checked daily by consumers.