Down The Rabbit Hole

Down The Rabbit Hole is all about the experience and enjoyment of wine. Reliving memories and creating new ones with the people you care about.

I wanted to create something that reflected the passion of the winemakers and their enthusiasm for life whilst also offering something unique visually. On the back label a poem was created to tell the story of DTRH. Each front label is then used as a canvas to express these themes through beautiful black and white pencil illustrations – a different one for each varietal. As the range grows a little bit more of the story is brought to life. Its a little bit mysterious, a little bit fun, and most importantly – fantastic McLaren Vale wine