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Thanksgiving breaks Instagram records

Instagram saw a new record set during Thanksgiving 2012 in the U.S.: 10 million photos shared at a rate of 226 per second during the peak at 12:40 p.m. PST. For several hours on Thursday, its users posted more

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Instagram saw a new record set during Thanksgiving 2012 in the U.S.: 10 million photos shared at a rate of 226 per second during the peak at 12:40 p.m. PST. For several hours on Thursday, its users posted more than 200 photos about the American holiday every second.

In fact, the day broke all Instagram records, making it the busiest day for the mobile photo sharing service ever. The Facebook-owned company says it saw the number of shared photos more than double from the day before.

The numbers are huge if you remember that Instagram typically sees over 5 million photos uploaded each day, and that Facebook averages about 300 million daily. It shows Instagram still has a long way to grow, which is exactly why Facebook bought it.

Unsurprisingly, the two-year-old company is very happy about the news:

"We're thrilled to see people use Instagram to share their holidays. Whether celebrating with friends and family or sharing photos with them halfway across the globe, we're excited to see the intimacy and immediacy of the Instagram experience bring us all closer together over this holiday season."