TRIB TOTAL MEDIA ANNOUNCES LAUNCH OF SPORTS TALK AUDIO STATION ON TRIBLIVE.COM

Starting January 18, 2011, Pittsburgh sports fans will have a new way to get their information as Trib Total Media launches "Sports Talk on TribLIVE Radio". "Sports Talk on TribLIVE Radio" will broadcast live online at TribLIVE.com Monday--Friday from 9AM -- 5PM with content looping 24 hours a day.

The line-up features several well-known sports talk personalities as well as former athletes:

Additionally, several of Trib Total Media's sports writers and other special guests will be featured on the station.

A fully equipped studio has been built at the D.L. Clark Building on the North Shore, home of the Pittsburgh Tribune-Review and Trib Total Media corporate offices.

Online streaming audio is one of the fastest growing mediums with more than half of all FM stations and better than a third of all AM stations in America currently streaming online and new stations going live all the time.*

"Five years from now, Internet radio will be the predominant leader in radio," said Jennifer Bertetto, Trib Total Media Vice President and Chief Opperation Officer.

Live audio is the latest addition to Trib Total Media's multi-media network of daily and weekly newspapers, weekly shoppers, niche magazines, websites, targeted direct mail and strategic partnerships. Trib Total Media products and services deliver news, information and advertising to over 1.2 million readers across Western Pennsylvania every week.