Moderation Management gives famous Hemmy Award to George Clooney during the Golden Globes.

International film super star, producer, and director, Mr. George Clooney, can add another unique honor alongside the awards for his achievements at this year’s Golden Globe Awards as the first recipient of Moderation Management’s “The Hemmy Award.”

Consistent with Mr. Clooney’s leadership roles and humanitarian efforts, Clooney sent out a clear message when he said, "I’ve made a little New Year’s deal that I wouldn't be drinking for a while. I'm giving my liver a chance to catch back up.” By making such a public statement, Mr. Clooney has unintentionally taken on a leadership role in endorsing a realistic healthy attitude about alcohol. His unflinching statement brings a contemporary tone toward what should be considered normal drinking in today’s global society. Moderation Management commends Mr. Clooney’s mature statement for setting a valuable positive standard to the world.

“The Hemmy Award” (named after Ernest Hemingway) was awarded to Mr. Clooney by Moderation Management, a national non-profit 501-C organization created to educate the general population, to support moderate alcohol consumption, and to prevent alcoholism. Founded in 1994 as a Professionally-Reviewed Program, Moderation Management (MM) provides free research-based information regarding alcohol use, moderate drinking guidelines, and treatment alternatives for taking control over alcohol misuse and abuse.

Mr. Clooney has spontaneously joked on camera to the Hollywood community, “this isn’t a permanent change.” Mr. Clooney made it clear that it’s smart and healthy to step away from drinking from time to time, without implying permanent abstinence must be the next step. His personal statement has consequently made him a role model, advocating for a “normal point of view toward alcohol,” and that speaking out about one’s own drinking should not be seen as a stepping stone to ruining careers or needing rehab.

and the guidelines are expanded on in the book, “Responsible Drinking,” which recently won the Association for Behavorial and Cognitive Therapies' (ABCT) Self-Help Book of Merit Award - authored by Frederick Rotgers, Psy.D. , Marc F. Kern, Ph.D. and Rudy Hoeltzel.