Marriott Housekeeper appointed as Hawaii Tourism Authority President and CEO

Mr. Marriott Junior must feel a sense of pride knowing one of his own, Chris Tatum, started as a housekeeper at the Royal Hawaiian Hotel. Today, he was appointed as the new President and CEO of the Hawaii Tourism Authority (HTA).

Tourism is everyone’s business in Hawaii, the largest private industry of the Aloha State. Tourism makes the State successful or a failure, and Chris Tatum’s career is a good example of the American Dream.

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Finally, the HTA Board made a non-political move and turned leadership of the most important job in Hawaii to a travel and tourism professional. This alone shows leadership and is a change from previously-failed appointments.

In 2016, CEO Bill Marriott Junior told the WTTC Global Summit in Washington DC, he would never hire a GM directly. His vision for Marriott Hotels and Resorts was to identify talents hired from the ground up. Today, Marriott is the largest hotel firm in the world.

Chris Tatum’s career in the hospitality industry began as a housekeeper at the Royal Hawaiian Hotel during his summers home from college.

After graduating from Michigan State University in 1981 with a Bachelor of Arts degree in hotel and restaurant management, Tatum helped open the Maui Marriott Resort & Ocean Club at Kaanapali after which he steadily rose through the ranks of leadership positions with Marriott on the US mainland and in Asia and Australia.

The Hawaii Tourism Authority’s board of directors today unanimously confirmed the appointment of longtime tourism executive Chris Tatum as its new president and CEO.

Currently the area general manager for Marriott Resorts Hawaii, Tatum is in the process of retiring from a 37-year career at Marriott to lead HTA. He is expected to start work in the coming weeks once the necessary requirements for employment with the state of Hawaii have been fulfilled.

Tatum’s appointment concludes a process by HTA’s board of directors that began four months ago to find and appoint a new leader of the agency responsible for managing tourism for the state of Hawaii. More than 100 applicants sought the position after the executive search process began on July 27.

Led by HTA Board Chair Rick Fried, a committee of board members and community members reviewed the qualifications of the applicants, before narrowing the list down to a group of finalists for interviews from which Tatum was selected and offered the position.

Fried commented, “Chris Tatum has an ideal combination of qualities, experience and dedication to service that is needed to lead the Hawaii Tourism Authority forward, and the ability to guide the future direction of our state’s most important industry in serving the interests of residents on all islands.”

Tatum, who moved to Hawaii as a youth and graduated from Radford High School in Honolulu, is an accomplished executive of Hawaii’s tourism industry. He appreciates this opportunity to make a positive difference for an industry that is the foundation of his career.

“This is a once-in-a-lifetime opportunity to make a difference in my home by developing a sustainable brand strategy that enhances the visitor’s experience while preserving our way of life.”

Tatum has contributed his time and expertise to the betterment of Hawaii’s tourism industry that goes beyond his professional responsibilities for Marriott. He previously served as chairman of both the Hawaii Lodging and Tourism Association and Oahu Visitors Bureau and was also a member of the Pearl Harbor 75th Anniversary Commemorative Committee and 2011 APEC Hawaii Host Committee. Currently, he serves as chairman of the Hawaii Visitors and Convention Bureau.

In 2015, Tatum was presented with the Legacy in Tourism Award by the University of Hawaii’s School of Travel Industry Management in recognition of his leadership of tourism in the islands.

Tatum’s Marriott executive positions have included serving as area vice president of Hawaii, Pacific Northwest, Northern California and Utah, and also as area vice president of North Asia, Hawaii and the South Pacific.

He has also served as the opening resident manager of the Kauai Marriott Resort and the JW Marriott in Kuala Lumpur, Malaysia, and as the opening general manager for the Brisbane Marriott Hotel in Australia.

Tatum returned to Hawaii for good in 2001. In addition to his community service, he has held key executive positions for Marriott to help build and expand its brand in the Hawaiian Islands. Prior to his current position, Tatum served as general manager of the Renaissance Wailea Beach Resort on Maui, the JW Marriott Ihilani Resort & Spa at Ko Olina, and the Waikiki Beach Marriott Resort, where he also earned Marriott’s General Manager of the Year Award.

Juergen Thomas Steinmetz has continuously worked in the travel and tourism industry since he was a teenager in Germany (1979), beginning as a travel agent up through today as a publisher of eTurboNews (eTN), one of the world’s most influential and most-read travel and tourism publications. He is also Chairman of ICTP.
His experiences include working and collaborating with various national tourism offices and non-governmental organizations, as well as private and non-profit organizations, and in planning, implementing, and quality control of a range of travel and tourism-related activities and programs, including tourism policies and legislation. His major strengths include a vast knowledge of travel and tourism from the point of view of a successful private enterprise owner, superb networking skills, strong leadership, excellent communication skills, strong team player, attention to detail, dutiful respect for compliance in all regulated environments, and advisory skills in both political and non-political arenas with respect to tourism programs, policies, and legislation.
He has a thorough knowledge of current industry practices and trends and is a computer and Internet junkie.

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