Chinese PC maker Lenovo is restructuring the company into two business groups to efficiently target the mainstream and high-end segments.

A CNET News China report Sunday cited an internal memo from Lenovo's president and CEO Yang Yuanqing which said the company will be split into Lenovo Business Group and Think Business Group. The new structure will take effect on Apr. 1.

Lenovo Business group, which will be led by Liu Jun who is currently senior vice president of mobile Internet and digital home (MIDH), includes products from Lenovo PC division and MIDH division. The Think Business Group, which will be led by Peter Hortensius who is currently senior vice president of product group, includes ThinkPad devices and other enterprise business.

Yang explained that the new structure will allow Lenovo to better target the high-end segment. "We tried to push the Lenovo brand in mature markets but we realized that, as a brand, Lenovo only works in the mainstream and low-end market. In the high-end markets, Think is our best brand assest and the only brand which can compete against Apple," he said.

The only journalist in the team without a Western name, Yun Qing hails from the mountainy Malaysian state, Sabah. She currently covers the hardware and networking beats, as well as everything else that falls into her lap, at ZDNet Asia. Her RSS feed includes tech news sites and most of the Cheezburger network. She is also a cheapskate mas...
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