The Pulse: The State of Channel Partner Incentives

SiriusDecisions, a leading research and advisory firm, recently surveyed B2B channel sales and marketing professionals from a representative cross-section of organizations that sell wide variety of products and services. The survey asked these professionals how they use channel partner incentives. Only 14% of the respondents stated that their channel incentives met their goals. The three key challenges that account for such low satisfaction rate are:

Inability to get channel partners to participate in incentives programs

Inability to track the ROI of channel incentives programs

Inability to influence the right partner behavior

Download this FREE report to learn more about the challenges of managing continuously evolving channel incentives programs, and learn how to adopt a robust strategy to optimize the ROI of your channel incentives programs.