AT&T adds HBO to unlimited wireless plan for free

Signage for an AT&T store is seen in New York

Cecilia Poole
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06 April, 2017, 02:08

We had an idea that the carrier wanted all of those content-providing subsidiaries, and now it's clear.

AT&T already exempts its video services from counting against data caps with its non-unlimited plans, and CEO Randall Stephenson has hinted the company will do the same once with Time Warner properties if it completes the deal. If you subscribe to an AT&T video service but not HBO, you'll automatically receive access to the premium HBO channels as part of your wireless plan.

In addition, AT&T is offering a video credit of $25 per month on DIRECTV, DIRECTV NOW or U-verse TV to AT&T Unlimited Plus customers. Before, AT&T had launched DirecTV Now with an offer of HBO for only $5 extra per month - well under the price for the streaming service HBO NOW, or the add-on available on rival streaming services, like Sling TV. In other words, starting tomorrow, as an Unlimited Plus customer, you should just have access through those apps.

Subscribers can access it using the HBO Go app or through AT&T's DirecTV Now apps for mobile devices. A single line on Unlimited Plus costs $90 a month, and it costs about $185 a month for four lines. "Our customers want wireless entertainment on their terms, and we're going to deliver", AT&T Entertainment Group Chief Marketing Officer David Christopher said in a statement.

But AT&T clearly hopes that providing early discounts to HBO will generate some good will, and help ease these concerns ahead of merger approval. The "Live a Little" line-up does include the leading basic sports channels.

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