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The Journey to Sustainable Food: A three-year update on the Behind the Brands campaign

In February 2013, Oxfam launched the Behind the Brands campaign to challenge the ‘Big 10’ food and beverage companies on their social and environmental policies and practices, and to amplify the voices of key stakeholders such as farmers, communities, consumers and investors calling on them to take action. This report provides an overview of the progress made over the past three years.

The companies have made significant new commitments to improve social and environmental standards in their vast supply chains. But the companies must now ensure that their suppliers actually change their practices in line with the commitments made. And to accelerate the transformation towards a more sustainable food system, the companies must go further and adopt new business models in their supply chains to ensure that more of the power and the value reach the farmers and workers who produce their ingredients.