Marie Claire – Marketing Masterstroke or Mistake?

In 2012, the magazine ran a similar ‘limited-edition cover’ with Aussie celebrities declaring their support for the cause. We can safely assume it was a success at the magazine stand, because they’ve done it again.

The importance for brands to align themselves with social causes is becoming more important and the impetus has been the realisation that ‘hot button’ topics are a phenomenal way to spark conversations on social media. Also, the same-sex marriage result is an historic moment, meaning that this cover really is a one-off.

Marie Claire’s base of readers are middle to upper class women, who are relatively well educated and this group showed some of the highest levels of support.

Then there will be some who will buy this edition purely for sentimental reasons, so it’s sure to send sales skyrocketing.

RECENT POSTS

OUR WORK

GET IN TOUCH

Here at Remember Creative, we are passionate about developing a strong creative connection with our clients. Our experienced team want to help you to reach your sales objectives, through the creation of powerful digital branding solutions. So drop us a line, give us a buzz, or come in for a chat, to see how we can help you reach the presence you are aiming for in your marketplace!