LOS ANGELES, Nov. 17, 2010: 2011 Ford Taurus, Super Duty and Mustang GT have earned Kelley Blue Book's kbb.com Best Resale Value
Awards in the full-size car, full-size pickup and high-performance car categories, respectively.
Editors of kbb.com praised Taurus' combination of style, efficiency and
value; Super Duty impressed with its two new engines and all-new six-speed
transmission; and Mustang GT won kudos for its amazing overall value.
Kelley Blue Book's kbb.com Best Resale Value
Awards recognize vehicles expected to maintain the greatest proportion of
their original list price after five years of ownership.

Three Ford vehicles have earned Kelley Blue
Book's kbb.com 2011 Best Resale Value Awards, which recognize cars
and trucks expected to maintain the greatest proportion of their original
list price after five years of ownership.

The awards are designed to help people make more informed car-buying
decisions, said James Bell, executive market
analyst for Kelley Blue Book's kbb.com.

"Consumers should take a good look at the projected resale value of a
car when choosing their next new vehicle purchase," he said. "Taking the
time to research and choose vehicle makes, models and options wisely now
can help new car shoppers hold value down the road when they go to sell or
trade in the vehicle."

Bell says the vehicle truly impacted the standard full-size car market
when it was introduced with a combination of style, efficiency and
value.

"The Taurus delivers a great ride with a comfortable interior and is
loaded with luxury and safety features such as adaptive cruise control,
blind spot indicator and SYNCÂ®," he said. "Auction transactions for the
2010 Taurus have supported the high residual value forecast we made for
this vehicle last year, and all of this resulted in a repeat win for
2011."

Market share for the Ford Taurus and Taurus SHO has more than tripled
since launch, and 90 percent of Taurus sales are with advanced technologies
or higher-end series, said Pei-Wen Hsu,
Taurus marketing manager.

"The quality of Taurus and Taurus SHO is surpassing the competition,
including import brands and premium products," she said. "And Taurus' new
safety features, such as Blind Spot Information System (BLISÂ®) with
cross-traffic alert and MyKeyâ„¢; its comfort features, such as
multi-contour seats; and the latest driver connectivity technologies, such
as SYNC and voice-activated navigation with SIRIUS Travel Linkâ„¢ are
attracting more affluent customers."

"The two new engines in the 2011 Super Duty â€“ a 6.2-liter
V8 gas and a 6.7-liter scorpion diesel â€“ provide extra
value," said Bell. "We also are impressed with the all-new six-speed
transmission as a replacement for the older five-speed. Add to this potent
mix the fact that Ford truck buyers are very loyal to this brand, and you
have a perfect recipe for strong resale value."

"Resale value is certainly a key component of cost of ownership," he
said. "Many of our customers use their truck for work and in some cases
purchase multiple trucks for their fleet, and knowing that their truck or
trucks will be worth more than our competitors if they decide to trade it
in down the road is a huge advantage for Super Duty."

Murphy says Super Duty holds its value well because it presents a
no-compromise solution for truck customers.

"The 2011 Super Duty has a new powertrain lineup engineered and built by
Ford that delivers best-in-class power and fuel efficiency, and the most
towing and payload capability in the segment," he said. "It also has a new
exterior and interior mated with unique technologies â€“ such
as SYNC and an LCD productivity screen â€“ that our customers
value. And of course this truck embodies the Built Ford Tough DNA we have
in every truck we make. Customers know the Super Duty is durable and will
hold up to the pounding they dish out year after year."

"Ford has done a great job of recapturing the public's interest and
'romance' for the Mustang since the arrival of the Camaro and Challenger,"
he said. "The 412 horsepower from the new 5.0, a price near $30,000, and with styling evocative of the original
Mustang contribute to its high residual value. Equally strong and impactful
to residual value is the new V6 option with 305 horsepower that offers 31
mpg on the highway at a price around $23,000.
Both of these vehicles represent many potential buyers' vision of the
classic pony car â€“ great power and great looks at a great
price."

Resale value is important to sports car customers who tend to make
Mustang part of their family, said Mustang Consumer Marketing Manager Jim Owens.

"Customers understand that Mustang has an enduring presence," he said.
"The new 5.0 GT and the 3.7-liter V6 enhance the pony car's 45-year
heritage by offering high performance as well as outstanding fuel
economy."

For more information about the 2011 Kelley Blue Book Best Resale Value
Awards, please visit
http://www.kbb.com/car-news/all-the-latest/2011-best-resale-value-awards.

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