The announcement was somewhat lost amongst the excitement yesterday, but the idea of the Media Link box is simple. It’s meant for TVs without DLNA connectivity, and hooks up to your boobtube via HDMI.

If you’ve got HD Ready movies or homemade clips on your phone, you can sling them straight to your TV using Media Link, making this a must have if your TV isn’t one of the very latest models out there.

HTC says it’ll start flogging the Media Link box in Q4, although it’s not confirmed any price as yet. Stay tuned to our Facebook and Twitter pages for news as we get it.