Not swayed by the conventional, John travels, camera in hand. Obsessed with finding a sustainable and meaningful existence on his own terms; he has taken his love of skiing, and the action sports world, and used it to drive his professional pursuits.

Skiing has taken John all around the world; introducing him to some of his greatest friends and bringing him in closer contact with the small business' that make the Outdoor Industry what it is.

Armed with a camera and a degree in literature, John is using his creative talents to boost his own photography business as well as support the growth of some of the industry's most promising companies; while maintaining over 100 days on snow each season.