Key attractions for customers to use SaaS products are: 1) predictable cash outflows because transactions are typically accounted for as an “operating expense” vs.” capital purchase”; 2) cost optimization (customers often only pay for what they use); and 3) customers can outsource functions to a vendor who can perform a specific task better, and cheaper. With that, here are two critical business questions SaaS vendors should address. By Dan King

Getting the most out of open enrollment seasonIn Colorado, employees are reviewing and selecting their health benefits package for 2014. In many cases, consumers who spend time reviewing their health plan options can find ways to save money on their health care costs – whether it’s through selecting a plan that will cover more of their expected health costs for a major event or reviewing which doctors participate in the health plan’s network. By Robert Beauchamp

GenXYZ winner: David Levin "A breadth of skills helps. The broader your experience, the better off you’ll be. And you need persistence. You have to have the desire for smart people to want to work with you. And it helps to have a sense of humor. I look for people who are excellent in things outside of work. If you’re a great athlete or chef, you’re likely to apply that passion to work, as well." By Lynn Bronikowski

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Seven ways internet marketing is changing how we do business The business landscape has already shifted toward more digital efforts, and whether you’re a small business with limited resources or a large corporation, you’re expected to not only do internet marketing, but do it well. Of course, before marketers and public relations professionals dive into the digital realm, they need to know the foundational principles and processes of the industry. By Amy Kelsall

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