Housed in newly renovated space at HP’s Alpharetta, Ga., campus in metro
Atlanta, the
Graphic
Arts Experience Center is a sales hub and world-class training
facility for graphic arts customers and prospects throughout the
Americas region.

Visitors can see their challenging jobs completed using solutions from
HP and members of the
HP
Graphics Solutions Partner program in the Experience Center’s
real-world production-floor environment. The site also will host
educational workshops on marketing, print business management and other
subjects.

“This is both a demo center and an important training facility where HP
consultants and outside industry experts can meet with customers to
discuss the best approaches to building a thriving business,” said Jan
Riecher, vice president and general manager, Graphics Solutions Business
– Americas, HP. “The Experience Center gives us the opportunity to
inspire and educate graphic arts professionals seeking to take advantage
of the accelerating analog-to-digital transformation.”

Five networked conference rooms in the facility adjoin its sizable
equipment display area, providing a convenient one-stop resource and
meeting location for industry groups and associations.

HP Capture business development offerings on site

Training opportunities at the Experience Center include
HP
Capture “Ignite Your Growth” business development programs that help
print service providers learn ways to launch dynamic new marketing
campaigns, expand their reach to new markets and connect with their
customers in more relevant and effective ways.

The Experience Center also offers several additional HP Capture
services, including one-to-one consulting from HP on digital vs. analog
job costing, business planning and analysis using HP SmartPlanner 3.5
software. Customers can learn how to improve their workflow efficiency,
color management and productivity by working with their consultants
using the HP Workflow Solutions Navigator program.