Free People Through the Decades: The 1970s

The 1970s has always been a decade that fascinates me – it was such an interesting time of change. So many life-altering events took place in the late sixties, that the 70s seemed like a period when people were a little “dazed and confused”, turning to new types of music, film, or travel as a form of escapism. Many writers and musicians traveled to Morocco, where we shot this decade of our holiday catalog – seeking a change of scenery and inspiration. Others turned up in droves at Studio 54, to enjoy the disco music craze and dance the night away. Fashion was all about personal expression – from sequins and flowing dresses to floppy hats and bell-bottoms to the menswear look made famous by Annie Hall.

Pictured, clockwise from top left:Led Zeppelin, one of the biggest bands of the 1970sDiane Keaton as Annie Hall
Musician and 70s fashion icon Carly SimonMick Jagger and his first wife Bianca Jagger, who was a fashion icon in the 70s and fixture at Studio 54Fleetwood Mac, who released one of the biggest albums of the 70s, Rumours, in 1977
A shot from our holiday catalog, by David BellemereAlmost Famous captures the music scene in the 70s based on Cameron Crowe’s experience touring with some of the decade’s biggest bands, including the Allman Brothers, Lynard Skynard and Led Zeppelin.
Iconic photo of Talitha Getty in Morocco by Patrick Lichfield.

Stay tuned for some amazing behind the scenes photos, and check out the full holiday catalog.