In many cases, the end of the year gives you time to step back and take stock of the last 12 months. This is when many of us take a hard look at what worked and what did not, complete performance reviews, and formulate plans for the coming year. For me, it is all of those things plus a time when I u...

Openwave
Mobility, a global software innovator of value-added services for
the mobile telecommunications industry, today announced the deployment
of its Mobile
Data Charging Solution with an operator in the Americas region. This
solution, termed PPI
(Promotion and Pricing Innovation) employs advanced policy
control and charging (PCC) to enable carriers to develop sophisticated
mobile data product offerings and promotions to target subscriber
segments. PPI provides the operator with the ability to target a subset
of their overall subscriber population with new application-based mobile
data charging plans to drive incremental revenue while putting users
more in control of when and how they use mobile data.

“The customer’s existing tiered volume services were providing good
value in a competitive marketplace, but they were interested in finding
ways firstly for attracting new users who didn’t have a data plan, and
secondly for offering existing data users the ability to decide whether
or not they wanted premium services such as video streaming,” said
Fergus Wills, Director of Product Management, Openwave Mobility.
“Putting subscribers in control of how they use mobile data was
important to them as well. Openwave Mobility’s Mobile
Data Charging Solution gave the customer the flexibility that helps
redefine the end user relationship providing easy to understand options
for users to manage their data spend. By getting more users on data
plans and giving them the option of accessing premium services or not,
the customer has also created significant incremental revenues.”

“The industry-wide mass move towards tiered pricing has been a driver
for operators to look for ways to make premium services such as video or
tethering easier to understand for current mobile data users while
making data less intimidating and attractive to new users,” said
Indranil Chatterjee, Vice President, Products and Marketing, Openwave
Mobility. “Openwave Mobility’s Mobile Data Charging Solution, engages
with end users in a direct and intuitive manner at point of interest
that gives them the benefit of accessing the web and choosing only the
premium services they want and at more competitive prices. For the
operator, the new range of successful premium data plans provides
significant incremental revenue.”

Openwave Mobility’s PPI can be packaged to offer a range of specific
data plans including roaming, tethering, video, day pass (aka casual
access) and more. PPI is available immediately. Please visit www.owmobility.com
or contact sales@owmobility.com
for more information.

Openwave
Mobility delivers over 25 billion transactions daily and over half a
billion subscribers worldwide use data services powered by its
solutions. The
company’s global customer base consists of over 40 of the largest
communication service providers including AT&T, Du, KDDI, T-Mobile,
Telefonica, Telstra, Virgin Mobile & Vodafone. Openwave
Mobility is owned by Marlin Equity Partners, a leading investment
firm with over a billion dollars of capital under management that has
publicly committed to building the company through expanded investment
in R&D. The company has built a robust portfolio of Intellectual
Property, which is growing month by month.

Openwave Mobility and the Openwave Mobility logo are trademarks of
Openwave Mobility Inc. All other trademarks are the properties of their
respective owners.

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