Search Engine Optimization. What would we do without it – not much! Our business or our personal sites would sit alone out in the wild waiting to be discovered. It’s tricky, but there is a formula of sorts and I’m happy to share that with you – either as a mentor or as a consultant. I’ve learned from the best. Bruce Clay, author of SEO for Dummies, Wordstream for Adwords, Hubspot Academy and Google Adwords Certification.