Marketing

The Marketing concentration can be combined with a major or concentration in a nonbusiness area such as Communication, Church Ministries, Intercultural Studies, Information Management, Music, Art, Recreation or Science to provide a solid foundation for working with marketing and promotion in your desired vocational area — such as marketing an art studio, music store, recreation program or professional service. The concentration is more intensive than a minor and equivalent to the non-comprehensive majors offered in many areas.

The Marketing concentration consists of six courses that provide a basic foundation in accounting, economics, marketing, law, management and strategic management. The concentration also includes the upper-division major requirements of consumer behavior, promotions management, sales management, international business, marketing research or marketing management and six marketing elective credits.

Want to see exactly what classes you will take? The Program Plan (sometimes called a degree sheet) includes all specific requirements - including University proficiencies, Frameworks courses and degree requirements.

Each of Evangel's academic programs is made up of a set of core curriculum, program requirements and electives. The courses listed below are just a small sample of courses that might be taken as a part of this specific program.

Principles of Marketing

Basic principles of marketing, including structure and functions with emphasis on the managerial viewpoint.

Consumer Behavior

The influence of cultural, social, and psychological factors on consumer behavior.

Sales Management

Managerial aspects of selling operations with particular reference to problems involved in investigations of markets, planning the sales effort, management of sales and service personnel, and control of sales operation.

Marketing Research

The systematic search for and study of facts relevant to problem solving in marketing management.

Marketing Management

Advanced case-study course giving attention to planning, decision making, and evaluating the total marketing program of various organizations.

Evangel University's world-class faculty is made up of caring, Christian professionals who are distinguished in their fields and dedicated to the development of tomorrow's Christian leaders.

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About Evangel

Evangel is an accredited, liberal arts university with more than 100 academic programs on the cutting edge of today's professional fields. Our commitment to the integration of faith, learning and life attracts students from a wide variety of Christian denominational backgrounds who have a strong commitment to academics with a desire to combine their Christian faith with every aspect of their lives.