white paper marketing

Coming up with an offer that is truly irresistible is the most important tool for building up your e-mail list. So, what can you offer somebody in order to get them to entrust you with their e-mail address? E-books, free courses, exclusive groups, a video or audio recording; I could go on all day, but there is one offer that stands above the rest. So, what is this offer that is truly irresistible you might ask? A white paper! Ok, I actually felt many of you roll your eyes, and I know that even the