GAIN THE MAXIMUM OUTPUT WITH THE MINIMUM INPUT

If we had to pick a single attribute to focus on which is a clear indication of operational
efficiency it would be the Net Revenue share from Gross contribution.

It is the cumulative result of all attributing factors in a gaming operation, from acquisition
conversion funnels which control the ultimate cost per active, retention and churn management
incentives holding a strong influence on both the hold percentage and supplier costs, via
supplier cost influence by economies of scale, right down to overheads required to sustain the
traic-low

Acquisition

Acquisition of new customers is the driving force of any
business. You cannot control someone else’s traffic, but you can control
your message.

Retention

Increase the average value of every single customer through
advanced CRM protocols, business knowledge and tested retention
processes.

Segmentation

Every player is an individual with their own expectations and
behavioural factors, henceforth requiring tailored and individualised
actions.

Business Intelligence

An industry as highly competitive as the gaming one requires
hugely aggressive strategies to stay
ahead of the competition.

Lifecycle

Understanding and catering for your customer's lifecycle extends
it not only boosting revenue but also increasing Gross to Net
profitablity.

Resource

We implement technological solutions to liberate resource and
tie in all aspects of the business, freeing up previously occupied
resource.

Revenue Proficiency

A scientific approach to gaming efficiency

Everything boils down to the maximising of end net revenue proficiency through more bang for buck
methodologies by adapting a scientific approach to gaming efficiency.

The tools required which measure cost attributable to customer acquisition and retention on a
micro-economic level which allow the operator to immediately divert investment or modify required
processes to suit any situation down to an individual basis are crucial to remain a step above the
competition in such a competitive market.