Posted in Packaging

Interesting comparison (my own) of packaging for Apple notebooks. I’ve been noticing a trend over the last few years to cut way down on box size for both hardware and software. But I still think it’s interesting to see side-by-side comparisons for similar items over time. This first photo shows the original box for a 12" PowerBook G4 purchased in 2004 (black box) next to the box for the current generation 15" MacBook Pro (white box) purchased in 2009.

Another similar photo compares packaging for the 12" iBook purchased in 2006 next to the box for the current 13" white MacBook purchased in 2009.

In both cases, the newer notebook is larger than the older notebook, yet still uses a much smaller box.

After recent Unboxings™ of the MB and MBP, I noted there’s no less “stuff” in the box as far as hardware, adapters, install discs, and printed material. The new packaging designs just forgo the thick molded styrofoam padding of the old boxes.