Consumer Driven World of Advertising Essay

1550 Words7 Pages

Consumer Driven World of Advertising The speech titled "Advertising's Overdue Revolution" is a very interesting read. I will attempt to break the speech down into a number of main themes discussed by the author. I will then examine each of these themes and decide whether or not I agree with the points presented. On the issues that I have a difference of opinion, I will examine why, and try to support my argument with relevant facts.

How much is advertising responsible for the highest credit card debt and lowest household savings in years?

Let us make sure we understand what advertising is before we tackle this question. I will not be talking about one particular ad, but from the common theme underlying every ad.…show more content…

1. Promote only those goods and services that benefit human development.

I do applaud the author for recognizing there is a problem and wanting to do something about. But I see a large problem with his first proposal. With capitalism, free enterprise, and little government control it is impossible to regulate industry and force them to promote only the goods and services that benefit society. Most industry's are profit driven, answering to their shareholders for instants in a large corporation. There are a few exceptions to the rule such as non profit organizations. The proposal sounds like the building blocks and ideology of a communist government. A communist country is where the state controls the industry, economy and owns all property. In that case it is theoretically possible, but even then the government is using their own subjective view of what promotes human development.

If we believed in this principle, we would be opposed to the most obvious products that harm human development such as cigarettes, alcohol, drugs, and nuclear power. We would also have to be opposed to giving kids candy as it has no nutritional value. Big Macs, Coke, Pepsi, and potato chips would all have to be banned. What benefit do these food products offer us? They have no nutritional value and one could argue that soft drinks are addictive because of their caffeine content.

.this generation has a unique responsibility in human history. It is
literally up to this generation to save the world, to make the changes we need to
make,” said Sut Jhally, known for his analysis on the role played by advertising and popular culture in the processes of social control and identity construction. After watching his documentary, Advertising and the End of the World, I completely believe in what he saying. The way he gave examples and facts about his arguments on how we become happy…

Features of Private Payer and Consumer-Driven Health Plans
The following reading is to familiarize the reader with private payer plans and types of consumer-driven health plan (CDHP) accounts. Private payer plans such as PPOs, HMOs, and Group HMOs are the most popular but there are also others to consider when making decisions on health coverage, which are IPAs, POSs, and Indemnity plans. The CDHP accounts are made “for the consumer” and therefore consumers (patients) have a say in what kind of plan…

Since television advertising has become popular there has been a big dispute about how it impacts on consumers choices. An advertising is used to alert and boost a particular product or service to certain consumers. To identify the consumers they find out their needs and wants, and then enlighten them, through an advertising. It is a easy way to promote any type of product. Advertising is something that come on television, radios, and sports games. Television advertising come on television…

that advertisement performs today? What is advertising and communication in today’s world?
Advertising bears the burden of building brands.
What is brand building? How does advertising build a brand? By taking a simple product, what does advertising do to build it into a powerful brand and how does advertising do this?
Let us first understand what is a brand. A brand is a consumer’s idea of a product. This is a quote from the doyen of advertising – David Ogilvy.
Let us take a deeper look…

U.S. Governments Role in Consumer Protection & Advertising
The United States government has continued to grow in size and influence, its effect on marketing is no exception. Consumer protection and product safety include the efforts made by government, nonprofit organizations, businesses, and individuals to create, protect, and enforce the rights of consumers who buy products or services. This may also be identified as consumerism, or the organized efforts of individuals, groups, and organizations…

Direct-to-Consumer Advertising of Prescription Drugs:
Direct-to-consumer advertisements of prescription drugs have become common aspects in today's advertising mediums such as Television and magazines. Direct-to-consumer advertising has partially been brought by the development of the pharmaceutical marketplace. These developments have contributed to the presentation of more information to patients in attempts to make the health care system better. In the current pharmaceutical marketplace, advertising…

string bikinis. The faint sound of crashing waves is in the background. He looks at the camera, and says, “Life is cool.” Then the logo of a popular brand of beer appears on the screen. This television ad for a popular beer is the perfect example of advertising puffery. It exaggerates what will really happen if you drink their brand of beer (AdContexual). It is highly unlikely you’ll attract beautiful woman just by drinking their brand, unless you’re Johnny Depp, of course. A good advertisement creates…

Introduction
In today’s world, everything is more convenient and accessible for everyone due to advances in technologies. With the help of computers and internet that is being used by people of all ages, there is an increase in number of the World Wide Web users worldwide. Internet plays a very significant role in everyone’s life most especially to business minded people. Business companies need to promote their products. In order for those companies endorse and sell products, they need to have…

Consumer Generated Advertising in Today’s Marketing World
March 29, 2011
With the increasing development of technology, advertising has changed significantly. These changes force organizations to adapt and embrace new concepts. The traditional way of advertising put all the control in the businesses hands although now this control shifted to the consumers. ‘Consumers are now creating their own ads for the brands they love and hate, using inexpensive software and powerful personal computers…

Running head: THE DOWNFALLS OF CONSUMER-DRIVEN HEALTH PLANS
The Downfalls of Consumer-Driven Health Plans
Jamiee Coates
Professor Rhonda Bunce
July 27, 2008
Abstract
Healthcare today is a very important issue. Lack of health insurance can affect the health and productivity of workers. Many people today do not have health insurance. Employment-based health insurance is in high demand to retain employees. The high healthcare costs make it hard for employers to offer employees…