Planning your lead generation marketing begins with the end in mind (Dr. Stephen Covey), and in this case you should consider how many leads you expect to receive for your dollar spend. Are you hitting your return on investment benchmark?

Your firm can offer value in the form of free initial consultations, low-cost services, or free information that should benefit your prospective clients.

Provide deliverables that identify a problem and solution for your prospects, while elevating your status as an expert in the minds of your audience.

Not all lead generation is equal. Some methods are better suited for your industry. Figure out what works, then scale up or down your inertia to match your firm’s capacities to serve your conversions well – better yet, superbly.

Don’t drop the ball! – metaphorically speaking. Keep your marketing efforts running on auto-pilot so that you aren’t on a rollercoaster of ups and downs in business development.

Strive to increase your firm’s recognition as the “go-to” firm in your niche/geographic region. Not only are you striving to achieve Top of Mind Awareness (TOMA), but you want to create an insatiabledesire within your audience so that they crave to work with you.

Lastly, convert your leads to buyers.

When your buyers are very, very satisfied with your service, they’ll become racing fans who love to tell others about their experiences working with you, which is the best type of lead generation of all – clients for life! (And referrals!)

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About John W. Tanner, J.D.|M.S.

Bio: My favorite song is "My Way" by Frank Sinatra; it is a good summary of how I have strived to live my life. I've been many things, worn many hats, and have walked in many shoes. I love to listen to music for inspiration, like 80s pop/rock, 90s grunge music, urban country, Frank Sinatra, Dean Martin, Bing Crosby, Louis Armstrong, Ella Fitzgerald, Billie Holiday, Andrea Bocelli, Lara Fabian, Laura Pausini, Lana Del Rey, Ferras, Keiko Matsui, Chris Botti, Michael Buble and many contemporary Christian artists.
You're likely to glean some insights into the enigma of my mind if you dare to read my work. But, ye be warned - once you are drawn into my wake, you may not be able to steer your ship out of the current. ;-)
Education:
AA, BS, MS, Candidate for Juris Doctor (2019)

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Tuesday/Thursday: 4 to 7 pm
Saturday: 10am to 9pm
Sunday: by special request only

Mission Statement

"To be the most trusted adviser to each one of my clients, to be their source for solutions, to provide genuine heartfelt service, to always provide my clients with a constant hopefulness that we will meet their goals and objectives, to guide them to what's in their best interests, and to make myself incomparable to my competition."