bTV’s program was broadcast for the first time on June 1st 2000, thus breaking the monopoly of the public national TV station and changing entirely the media environment in Bulgaria.
For 8 years bTV firmly established itself as the most watched TV channel in Bulgaria with nearly 37% share of all viewers and with leading positions on the advertising market.
bTV has a 24-hour program. It targets the family audience, offering a quality selection of movies, reality formats, talk shows and comedy programs. The news and publicistic programs of bTV established themselves as the information leader with the highest rating of viewers’ trust.
bTV is a socially responsible media and its mission is to form positive values in the Bulgarian society. It initiates and supports many charity, social and eco campaigns.
bTV is digitally equipped, using DVC PRO for quality TV production, and in 2006 was the first to implement the state-of-the-art HDTV technology.
bTV is a preferred employer, giving its employees the chance to introduce the market innovations, and utilize their full potential.