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We love making campaigns where brands and consumers really benefit from engagement on our advertising platforms. Xbox is a really interesting canvas for creativity and I’m excited to announce, in a media first, Honda is taking over #XboxUpload to...

It’s that time of year again when all of the 2015 predictions come out. So here’s my top three to add into the mix.
1. Is 2015 the year of the Alternative Fuel Vehicle (AFV)?
For the past 3 or 4 years, the market share for alternative fuel...

Today, Microsoft announced the availability of the new MSN Apps on iOS, Android, and Amazon devices in 56 markets – expanding the availability of the apps from Web, Windows and Windows Phone
These content-rich apps – Sports, Finance, News,...

Good news, we’ve heard your feedback and are excited to announce that Microsoft Advertising now supports PayPal payout for developers. This means that, in many countries, developers using the Microsoft Advertising SDK to monetize their Windows...

Do you hear the acronym API thrown around quite a lot and wonder how you can take advantage? At the Mindshare Huddle yesterday I took a pragmatic look at the wonderful world of APIs and what they mean for our industry. We explored social APIs, and...

As you will have seen from Owen Sagness’s blog ‘Collaboration between Microsoft and John Lewis sees ‘Monty’s Magical Toy Machine’ come to life’ in our latest venture, the Microsoft’s creative technologists (including myself), worked with John...

Today, Windows Store announced the availability of Windows ad mediation for Windows Phone apps.
Ad mediation has great potential to improve advertising fill rates and monetization for Windows Phone developers. Here’s how it works - when one ad...

Hello and welcome to my UK Finance industry insights, a must read for anyone marketing a finance brand. This month includes making the most of Christmas, a look at card incentives and why the interchange fee looks set to evolve.
1. Searches for...