Sarah Cotenoff, Head of Partnerships for Podsights (analytics and attribution for podcast advertising), joins MouthMedia Network CEO Rob Sanchez for a conversation covering a rare look from all sides of podcasting — buy, sell, and attribution…

Plus — a perspective on the state of the market, thoughts on whether are we at the saturation point of new content and new dominant content creation players, and the impact of changing and professionalization of statistics side of the industry on the advertising market. And, a reaction at the new podcast listening measurement platform RAD.

How the desire to share life’s realities as women in dating, sex, and more turned into a real growing business as podcasters with Girls Gotta Eat…

Ashley Hesseltine (standup comedian, writer, and founder of @brosbeingbasic + @fashiondads_) and Rayna Greenberg (writer, photographer, founder of @onehungryjew) are hosts of the popular podcast “Girls Gotta Eat”, which after just 32 episodes already the hosts report has achieved millions of downloads, multiple sold-out live audience shows, and is on a trajectory to be one of the podcasts to emulate. They sit down with MouthMedia Network’s Head of Content/Programming Marc Raco to share why they started the podcast, how it has developed to such hit, why they’ve integrated live shows so early in the journey, why they never expected the show to take on a life of its own, thinking about the podcast as a real startup business, an impending live show tour, and much more.

Plus the latest headlines in podcasting and on-demand with James Cridland and Podnews.

What would happen if we were more strategic and precise, and more purposefully designed and aimed podcast content?

Could we hit greater and mass adoption? Is it time to take a page from advertising with science and psychology, and be more intentional? MouthMedia Network CEO Rob Sanchez explores this topic. Plus, a rundown of the latest headlines on podcasting and on-demand with Podnews.

New, strategic types of programming can pave the way for a new generation to adopt podcasting, and condition current non-listeners to adopt podcasting…

MouthMedia Network CEO Rob Sanchez shares a perspective on how the podcast industry can capture more of the 83% of Americans who have not yet adopted podcasts as a part of their lifestyles. Plus the latest headlines on podcasting and on-demand from Podnews.

Newark Venture Partners and how venture firms are looking at the podcast industry…

JOANNE LIN, Senior Investment Associate at Newark Venture Partners (which has been becoming a notable presence in investing and supporting the podcast industry) talks with MouthMedia Network CEO Rob Sanchez about how the company is thinking about the podcast space, tech platforms, the ubiquity of voice, and the objective of reaching the next frontier of the 83% of the US who haven’t yet adopted podcasts.

Newark Venture Partners (NVP) invests in innovative entrepreneurs that are leveraging their industry expertise to change the way companies do business. They focus on investment themes that align with the strategic priorities of their Corporate investors, and look for passionate founders that are uniquely qualified to build their businesses.

NVP invests across the early stage lifecycle from pre-seed to Series A, and will invest up to $1 Million in an initial check. Post investment they support their Founders thru an in-house Growth Team that helps develop an effective sales approach, and by facilitating introductions to decision makers at their corporate investors.

As well, NVP claims 7 corporate investors and 500+ on-demand subject matter experts who want to work with their start-ups.

Podcasting is growing, professionalizing, and gaining interest — but what will it take to move beyond the 17% of US podcast listeners? Do we choose broad listenership, or squabble over an increasingly competitive space with thin margins?