Microblogging Site Tumbling into Ad Sales

Allison Howen

Posted on 4.18.2012

The popular microblogging site Tumblr will start selling advertising space next month.

The blogging site’s CEO David Karp made the announcement at the Ad Age Digital Conference in New York. The announcement was somewhat surprising because back in 2010 Karp had very publicly said that the company was “Pretty opposed to advertising.”

Although there are still uncertainties about how these ads will work, they will reportedly be featured on Tumblr’s radar service and advertisers will be able to start purchasing ad space starting on May 2nd.

With social media proven to be a valuable advertising option for marketers, opening up Tumblr as an advertising platform may just be what the company needs to take it to the next level.