EMarketer reports that many businesses are leveraging social analytics vendors, digital agencies and PR firms for a variety of real-time marketing initiatives, moving beyond simply analyzing their social media data to gauge brand awareness or respond to comments via their social media pages. Read Original Content

Esri and Geofeedia announced plans to extend the ArcGIS platform with Geofeedia's innovative social media tools. Public safety professionals will be able to take advantage of these capabilities to accurately integrate, monitor, analyze, and visualize live emergency data as events unfold. Read Original Content

While social, mobile, analytics and cloud technologies add a new dimension to your model, to fully maximize their value consider the sum is greater than its parts. The formula for the Future of Work is called SMAC - social, mobile, analytics and cloud on one integrated stack, where each function enables another to maximize their effect. To learn more about SMAC and Cognizant please visit http://www.cognizant.com/futureofwork/smac. This newsletter is sponsored in part by Cognizant.

Google Analytics just stepped up their real-time reports by adding four new features: an events report, content breakdown by device, a real-time versus overall data comparison report, and shortcuts to real-time visitor segment views. Read Original Content

IT decision makers are not the only drivers for big data adoption as the marketing department is also playing a large part in this, according to IDC's Australia telecommunications group associate director, Dustin Kehoe. Read Original Content

Big data is fueling enterprise demand for increased data storage, a market that is forecast by IDC to increase at a 53 percent compound annual growth rate through 2016. Read Original Content

The growing demand for Big Data technology and services is expected to boost the demand for storage, which is anticipated to rise at a compound annual growth rate of 53 percent through 2016 and reach $6 billion, according to a new report. Read Original Content
Hewlett Packard is extending its commitment to OpenStack with new and enhanced HP Converged Cloud offerings, including a new release of CloudSystem, its private cloud solution, and two new Bursting Activation Services. With bursting, customers can tap external resources directly from HP CloudSystem for pay-as-you-go capacity. Read Original Content

Once you decide to migrate to cloud storage, be sure to create a strategy to direct the migration process. When evaluating cloud storage solutions, make certain that you’ll be supported by a knowledgeable service team. Read Original Content

Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.