Nose: Ford exhibits a mostly clean grassy-mineral juniper body with hints of its unique ingredient jasmine, with a bit of alcohol detection at the deep backend. Bloom… what?? had to do a double take; Extremely different with a chamomile-honeysuckle-soft pomelo identity, whilst being very clean from start to finish. It’s a close one but I prefer the brightnessof Bloom. Bloom takes it.

Taste & Texture: Ford comes out swinging with an aggressive tangy alcoholic medium harshness, thicker oily viscosity, cinnamon-juniper-jasmine, prickly numbing tongue, menthol throat warmth finish. Blooms is less thick than its competitor, floral-honeysuckle and chamomile up front, light-medium alcohol burn mixed with pomelo citrus while juniper kicks in at the late mids until the finish. Very mild throat burn and a rather clean but unfortunately short finish. There’s about a medium level of depth of flavour for Bloom but the duration of flavour seems too short. I definitely enjoy the flavour, but Ford is simply a more robust gin. Ford gots it.

Final Notes:

Ford has a +body, +length, +depth, but unfortunately -smoothness and +burn = will work better in a cocktail with many ingredients

Bloom has a unique floral-citrus flavour profile but a weaker body = suitable in a cocktail with few ingredients

I would stock both, as both are delicious

but if I had to pick a winner to go to the next round, WINNER = Fords Gin