Magazine B – Issue 44 (Vans)

€21.50

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Magazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. between its covers, Magazine B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.

Recognized today by its iconic checkerboard slip-ons and ‘Off the Wall’ slogan, Vans was able to separate its path from that of other sneaker brands by spending the last several decades building up a unique brand identity. In the early 1970s, Vans created skate shoes for now-legendary skateboarders Tony Alva and Stacy Peralta — the so-called “pioneers” of modern skateboarding. The shoes were a huge commercial success, and the rest, as they say, was history. With its feet firmly rooted in this rich legacy, Vans went on to become the ultimate supporter and embodiment of youth culture through its myriad of involvements in the action sports, music, art, and street fashion world.

EDITOR’S NOTE

LEGEND X LOCATIONPlaces from Vans’ history, as recalled by the Vans family and a skateboarding legend

OPINIONJürgen Blümlein, CEO of the Skateboard Museum

ORIGINEarly Vans sneakers found at the Vans HQ

OPINIONRay Barbee, skateboarder

VARIATIONContemporary Vans products as a diverse expansion on the company’s original models