More than 310 foriegn buyers and about 390 Japanese sellers joined VJTM2014 and had passionate exchanges of information and ideas and hosted busines seccions. Buyers from Asian countries were especially a lot and about the half of the Japanese sellers were municipalities or relating associations of such local governments.

On the other hand, a lot of domestic and foreign sellers and buysers joined JATA Tourism EXPO Japan 2014. Such participants were embassies, tourism bureaus, travel agents, food companies, municipalities, railroads, airlines, hotels. universities, guide associations and so forth. The main targets were end users of travel services and a lot of lay Japanese people visited there and the total number was 157,589. Upon the opening of the event, an ward ceremony of good services and efforts of related promotions was hosted and the Best Tourism Award was given to The Tourism Authority of Thailand and Embassy awards were for Thailand and Mexico, the best transporatation award was for Japan Railways East, the domestic inbound award was for the tourism department of Tokyo Metropolis, the publicity award was for a TV show of CXTV, and the chairperson special award was for Okinawa Convention Bureau. (http://t-expo.jp/en/program/cms.html) I personally visited the two big events and collected a lot of interesting information and exchanged ideas with the participants, some of whom were my friends or those I sometimes work with. I enjoyed the delicious food provided by tourism- related restaurants and local specialities and impressed by the greatly enthusiastic atmosphere of energies of the expos as well.