Design Archives

Shaman Pharmaceuticals 1994 Annual Report

Description

The map on the cover of this annual report for an ethno-botany-based drug company immediately draws the reader into the world of a shaman scientist. Aerial photography and a journal entry handwritten by a field scientist convey the company’s scientific approach, in which plants used by native healers in the rainforest are screened for medicinal use. The text is formatted as chapters in a book, while the combination of sequential field photography, scientific data, and descriptive captions provides additional information about the company’s unique approach to modern therapeutics.