How to Create an Email Blast Campaign?

You can import your contact list from your computer onto the interface as a CSV file, also it is possible to integrate Automizy to you other CRM apps like Zapier, Pipedrive, Unbounce, OptiMonk, Hubspot, etc.

If you click on “Improve subject line” Automizy will immediately score your subject line’s effectiveness and display the result like the following example.

Click on “Test a new one” to test more email subject line ideas, and choose the one that scores the highest. Also, make sure to set up automated resending emails to non-openers using different email subject line.

Now let’s take a look at how can create your mass email template using one of the three methods:

Create your custom responsive email template

Simple text email editor

HTML email editor

Create your custom responsive email template

In Automizy’s drag and drop email editor, you can create responsive email templates without any coding knowledge.

Drag and drop different email elements, fill them up with your content, choose your colors and you’re ready.

There are a default padding and design setup that looks great without any modification. Feel free to use default setting and build your mass email newsletter in 20 secs!

Use plain-text email

A simple email or also called plain-text email is the email marketing that doesn’t look like email marketing.

Increase your click and response rate by sending simple text emails that look exactly like what you send from your Gmail account.

How to Send Personalized Mass Email Campaign

Collect subscribers data

Data is the fuel of your email marketing personalization. The more information you collect about your contacts, the more you can personalize your emails.

Collect information about your contacts through the forms they fill-in to join your email list

If you want to collect your contact information, use a form like the one below.

Contact forms are a way to collect information provided by your subscribers, that you can use later on to personalize your emails.

Another way to have more data about your contacts is behavior-based information.

Behavior-based information is meta information you add to your subscribers, such as:

Downloaded a specific ebook

Getting educational emails of your course

Became a lead,

Paid

You don’t have to add meta descriptions to your subscribers based on their behavior but I recommend to do it.

And yes, tagging is the procedure of adding meta information to your subscribers based on their behavior. Sounds cool, eh?

Tagging helps you:

Avoid spamming your subscribers

Know what type of content they are interested in

Segment them according to their behavior

Identify their life-cycle stage

You can manage your tags in Automizy, open the setting tab, and click on “Tag manager”

And add the tag you want to have more data about your contacts.

This way you can personalize your emails with the data provided by subscribers themselves, and also data based on their behavior.

Create personalized email subject lines

Email subject line personalization could increase your email open rates.

Personalize your bulk email campaigns’ with Automizy’s subject lines custom fields.Click on the add field icon in the email subject line bar, and click “Add” on the custom field you want to include in your subject line.

If you need some additional help to decide on your subject lines, check out our free subject line tester tool which would help you decide on the best subject line to use based on data from over 1 million campaigns.

The tool also provides subject line templates you can use to increase your email open rates.

Personalize your bulk email content with custom fields

Even though you are sending the same email to a large list of contacts, you can still make each email different and personalize it to each contact using personalization custom fields.

Click on “Personalization” in your text box and select the custom fields you want to add to your email content.

Apply filters when setting up your target

Filtering is an Automizy original feature. It makes it easy to find a set of subscribers that have something in common (e.g. subscribers over a specific age, downloaded an ebook, paid, subscribed in a specific period, etc.).

Not only can you easily find people in your database, but you can also save them and reuse the same search criteria (filter) later.

You can send them emails using saved filters. So you don’t send the same email to your whole list but you can send relevant offers based on life-cycle stage, interest, geo-location and more.

You can filter subscribers based on different types of data:

they have or don’t have a specific tag(s)

they have less or more than a specific lead score

they joined your list before or after a specific date

has a specific email address, name, company or website

is unsubscribed or bounced

was imported from a specific CSV

and for any custom field you create (e.g. source, geo-location, age, buyer persona, payment size, etc.).

I’m the Head of Marketing @ Automizy. I started out in the marketing startup world right after graduation and since then it’s been a blast to navigate in these waters. After work, I love playing basketball and traveling.

Very informative blog, thank you for sharing. I have a question regarding the 6 am and 8 pm timings you mentioned. don’t you think the early morning ones would rather annoy the potential client like if some product is promoted and stuff, or the late ones will be rather just to glance over everything and if they receive that 8 pm email they will rather ignore it thinking the use of Custom Email Marketing Software is used to run this campaign.

Thanks for the kind words. No, I don’t think so. Usually, it’s not the timing of an email that annoys people. Rather the relevance. If they are really interested in the content of the email they won’t mind.

Also, these are just based on the general habits of people. Your audience might react in a totally different way. Experiment with the sending times and figure out when your audience is the most active and checking their inboxes.

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