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Microsoft LinkedIn CRM Strategy Drives Productivity

Earlier this spring, Microsoft announced the Microsoft Relationship Sales solution, which combines Microsoft’s Dynamics 365 for Sales and LinkedIn’s Sales Navigator Enterprise edition, scheduled for availability July 1. Nucleus Research found the new solution can drive a productivity increase of 12 to 15 percent for sales people while accelerating time to close.

LinkedIn Sales Navigator claims that on average, social sellers get better results:

45 percent more opportunities created

51 percent more likely to achieve quota

78 percentoutsell peers who don’t use social media

The addition of LinkedIn to Dynamics 365 enables users to more easily find prospects and strengthen relationships with potential buyers. With the platform already linked to Microsoft's vast suite of applications, it offers an extremely comprehensive CRM solution.

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