The Story
"In 1969 the G.I. Joe brand was born. Hasbro's line expanded rapidly,
introducing allies, enemies, foreign military units, astronauts,
and military heroes. The range of figures continues to personify
the values of honor, courage, respect, service--and fun.
For generations of kids and collectors, G.I. Joe is an icon
and will always be a symbol of the Real American Hero. "
(Amazon Description)