Why Should You Use Video on Your Business Website?

Allow me to share a recent experience with you. I was shopping
for a particular item, and I searched online and looked at hundreds
of options for this item. In my online search I happened upon one
website where a gentleman had posted a video. In the video he was
simply talking about the item and demonstrating how to use it. It
was so helpful! Sure, it was a sales pitch, but it was of great
benefit to me, as it answered all of my questions about the product
and even those questions that I didn't know I had. It was
informative, time saving and gave me the push I needed to purchase
the item from him!

People just do not want to be sold "something"; they just need
information so that they can make an informed decision. Written
content is still extremely effective for to do just that for many.
However, visual marketing is a powerful tool which increases
interactions. Videos that are informative, and not an obvious sales
push, are very effective at demonstrating the benefits of your
product or services and prompting the viewer to take action.
Considering this fact, that 46% of people who watch a video ad on a
business website take action after viewing it, makes a viable
reason to include video content as a part of your marketing
strategy.

The social media frenzy began as a way to stay connected with
friends and family, sharing life changing precious moments and
pictures in an instant, making them feel as if you were right there
with them. Social Media has become the preferred choice of contact
among people around the world. Per "The Culterist", "a little over
2 billion people worldwide use the internet and of those 70% are on
the internet daily"! Considering those numbers, it is easy to see
why social media and video content is becoming the preferred medium
of communication between businesses and their prospective
customers.

Businesses are realizing that short, informative videos keep
people engaged on their websites much longer than pictures and
written text. Websites with short video content are experiencing
increased "dwell time" than websites without this content. "Dwell
time" is how long a visitor stays on your website, and is one of
the key factors of Google's algorithm for search engine rankings.
The basic idea, is that if people are spending a lot of time on
your website, it must have quality content.

Here at Alt Media Studios, video content is one of our core
services. Research conducted by High Q, in 2015 showed that 78% of
customers watch video content online every week and 55% every day!
So we encourage virtually every one of our AMST customers to
incorporate video content on their website as a part of their
inbound marketing campaign. It is too valuable of a business
strategy tool to ignore. Contact us and
allow us to help get your businesses started with a video campaign
today.