I haven't read it, but heard its a not- so favourable review giving it only 4/5 stars?
The 1 series forum is outraged by it

They say things like its not a full M car. Well correct
They say its ugly. Well correct, it ain't going to win any beauty contents
They said it has a low spec. Hmm not so sure, but the 1er is missing lots of things the 330d has as standard.

So can't say I am that fussed, as in all the good press, its had there had to be one bucking the trend!

I would largely "ignore" the uttering of these mags, I drove it and it was a great performer and you can spec it up if you wish, so , horses for courses.