February & March 2010 Comscore: NBC Sports, CBS Sports Benefit from Two Major Events

Because we’re always slow to post the ComScore numbers, today, we’ll double up: February and March. Key events to remember in both months: the Olympics in February, and the NCAA Tournament in March. The winners: NBC Sports and CBS Sports. Despite the boost, neither topped Yahoo Sports. As usual, Comscore is not the only way to track internet hits. It is just a popular one that matters when it comes to advertising. With that in mind, both months’ numbers after the jump. (Why Lauren Conrad? That’s a young lady the kids like today, right?)

If you feel like looking at how these sites did year-over-year (remember, no Olympics in ’09), here are the February 2009 numbers. And if you’re wondering what is up with the SI surge, you may have missed this note in December. Clueless as to what a “unique visitor” is? Read me.