Digicel Announces New Call Rates

Digicel has unveiled a range of new plans less than a week after its competitor, LIME, slashed its rate to $2.99 across network and to US and Canada plus UK landlines.

Digicel customers are now able to choose from one of six plans:

* The Brawta Plan* The Gimme Five Extra Plan* The Double Bubble Plan; and* The $2.99 Plan (all with per second billing)* The $2.49 Plan; and* The $2.89 Sweet Plan (per minute billing)

“We asked our customers what they wanted and the answers we got were great value, lots of choice and more freeness,” said, Digicel Jamaica CEO, Barry O’Brien.

The new plans will go live at 12.01 a.m on Friday.

“This suite of all-new plans has been designed by Digicel’s customers for Digicel customers following months of extensive customer research, focus groups and direct customer feedback,” the company said.

“At Digicel, we understand that not all customers are the same and, with these plans, we are delivering on our continuing commitment to giving our customers what they want.”

The Brawta and Gimme Five Extra plans see customers getting more talk time than they got with Gimme Five.

Customers will now get 55 minutes of free talk, 200 texts, 10 MB of data with free nights, 55 international minutes, monthly free credit and cash back after talking for five minutes, sending five texts or topping up with $200 or more.

The Double Bubble Plan with per second billing sees customers getting double the value of their credit every time they top up with $200 or more.

With ‘Double Bubble’ customers will also get 10 minutes of talk time, 10 Digicel text messages and 25 international minutes once they have talked on net or internationally for five minutes or sent five texts.

The $2.99 plan with per second billing applies to on net and other mobile network at any time.

The $2.49 plan billed per minute.

Digicel says both the $2.99 and the $2.49 plans come with 25 free international minutes after the first five minutes.

The $2.89 Sweet Plan with per minute billing offers 10 minutes of free Digicel talk time, 100 texts messages, 10 MB of free data with free Nights, 25 international minutes, free Credit and Cash Back to customers once they have talked for five minutes, sent five texts or topped up with $200 or more.

The company says to guarantee the customer experience, it invested $7 billion in network improvements and upgrades last year and a further $3 billion investment is planned for this year.