SlopeFillers On SAM

SlopeFillers On SAM features past and present blog posts each week of marketing guru, Gregg Blanchard. Having worn many different marketing hats before entering skiing, Gregg provides a fresh perspective on the industry, sharing his ideas, insights and analysis for winter resort marketers. Whether it's an in-depth post on Google analytics or a rant on social media let-downs, Gregg's reviews and commentaries are thought-provoking, at the very least.

Seven Springs is doing a lot of things right, but one of my favorite efforts coming from their talented team involved car graphics, a few tanks of gas, and a road trip to visit one of the most underappreciated corners of the ski community.

Beneath the laid-back demeanor, Sean Mirus has a fascinating story that starts on an international stage with the Air Force and ends in the director's chair at Schweitzer. What connects the dots? Hard work, perseverance, and one gutsy decision.

Season passes have always been a topic I’ve enjoyed studying. So with season pass season coming up and Vail probably announcing an acquisition in the coming days/weeks to bolster momentum before its launch, I wanted to recap some of the best insights on the subject from both here and other research I’ve done.

Is the work environment at your company inclusive toward women?

Very. Everyone is offered the same opportunities and compensated equally.
Yes, the company is trying, but it's not quite working.
Sometimes. Leadership opportunities are infrequent and pay is not equal.
Not really. a little effort has been made, it's still off the mark.
Inclusive? This is the ski industry, aka, boys' club