In Melbourne, Australia, Darren Rowse has been generating a six-figure income since 2005 from ProBlogger.net and several photography blogs. His blogging career started as a hobby four years ago, when, as a minister, he blogged about starting a new church, he said. That blog led to another; soon Rowse had 20 different blogs, but most didn’t generate enough interest so he shut them down.

When Rowse launched ProBlogger.net to offer advice to other bloggers in 2004, he hit on a need in the marketplace, he said. ProBlogger’s revenue comes from advertising, affiliate marketing, sponsorships and job boards, he said.

“In the early days, I had to be quite proactive,” he said. “As it grew, I found advertising agencies would come to me.”

His experience spurred him to co-found b5media, a Toronto-based network of more than 350 blogs in 15 areas of interest that draws more than 10 million visitors a month. The collective power of b5media attracts advertisers, and the company pays writers to produce blogs for the network, Rowse said.

To be successful, the blogger must be knowledgeable about the topic. It also helps if you’re passionate about it, he said. “Can you see yourself blogging about this topic every day? Quite often, people do it only for the money and can’t sustain it,” Rowse said.

Most career writers when they want to simplify a message use a fable, with a few illustrations that show the key perspectives. The fable is clearly secondary to the details.

In The Adventures of Johnny Bunko, the story is more interesting than the advice. Having read a lot of Mr. Pink’s writing, I thought I knew what he would probably advise. But I didn’t realize that he would make the story so interesting, and that the manga format would add so much power to the story telling. Nice work!

What’s the advice? Let me rephrase to make it clearer to you:

Don’t be rigid about planning out each step well in advance . . . it’s not possible to do.

Build on what you’re good at (Peter Drucker originated that one) and avoid relying on what you aren’t good at.

Focus on what you can do for others (start with the boss) rather than what’s in it for you (you can read more about this in How to Be a Star at Work).

Keep at it. Practice makes perfect.

Take on big challenges and learn from them.

Make a difference.

I think I’ll pick up this book — it’s pretty cheap, and I’d like to see how Daniel Pink uses the manga format to advantage.

More Advice from Daniel Pink

Abundance, Asia and Automation

Pink says that the really useful skills are those that are hard to outsource, hard to automate and that serves a need that goes beyond functional. And those skills are the right-brain ones — the ones often derided as “soft skills”.

Help! My Resume Has Too Many Jobs!

Don’t worry if your resume looks like it has too many jobs on it — the world of work today doesn’t give out prizes for lifetime service. These days, it’s about whether you can solve their problems.

Exercise Creativity at Your Job

The old adage applies: “It’s often better to ask for forgiveness than permission.” And from my own experience, I can tell you that he’s right.

Choosing a Major

Follow your interests — don’t choose a major based on what kind of job you think you’ll get after you graduate. The job market is likely to change! Follow your passion instead. You should also work on your “high concept” and “high touch” skills.

“In the past, Grand Theft Auto has been severely criticized for being too violent,” says Conan O’Brien. “Well, the new version — I got it yesterday and was playing with it — it’s been toned down a lot. I’m not sure it’s better…”