Interesting article regarding voice recognition software and it's future within the digital marketing landscape. Forty-five million voice-assisted devices are now in use in the U.S., according to eMarketer, and that number will rise to 67 million by 2019.

“Our vision is that customers will be able to access Alexa whenever and wherever they want,” says Steve Rabuchin, vp of Amazon Alexa. “That means customers may be able to talk to their cars, refrigerators, thermostats, lamps and all kinds of devices in and outside their homes.”

Two decades ago when Amazon and Google were founded, only a seer could have predicted that those companies would eventually start turning the physical world into a vast, voice-activated interface.