Men Spend More on Games Than Music

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By Robert 'Apache' Howarth

Nielsen Entertainment (the company popular for its television ratings system) put out a report stating that men now spend more money on games than they do music.

For males, Nielsen said, games now rank only behind DVDs as a purchase category, ahead of CDs, digital MP3 files and other ways of buying music. Nielsen also found that African-Americans and Hispanics spend more money on games each month than Caucasians.

Advertisers are quickly embracing video games as a better way to get to young men than the more traditional medium of television. Many games now have ads inside them, such as billboards in race games, and Nielsen is working on a method to measure audience response to the in-game ads.

Nielsen found 40 percent of U.S. households have some kind of system dedicated to game play, whether a gaming PC, a console or a handheld device. Among gamers, 23 percent own all three types of systems.