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What information can analytics services provide?

Learn about the time of day use, page views, and shopping cart abandonment.

Usability

Monitor events and find out where users get stuck and give up.

Conversion

Find out how effectively you're converting your users from free to paid
apps.

Engagement and retention

Engagement analysis can be your starting point for a data-based approach to
user experience design and mobile app marketing. Armed with the right information,
you can increase engagement, loyalty, and retention.

Test the effectiveness of your releases and marketing campaigns by
evaluating if your users are becoming more or less loyal over time.

You can compare session length and intervals between new and returning
users to evaluate users’ loyalty changes over time with cohort-based retention
analysis.

How can analytics help my app make more money?

Design

Use demographic information to find out what groups favor
your type of app. Then, you can find out how those potential customers
prefer to work and play, and design accordingly. For example, if your users
generally prefer short sessions, make sure that your app gets their
attention right away. Or, if many of your users are over the age of 65, make
sure that your app is accessible for users with low or no vision.

Marketing

With a full understanding of who your best customers are and where they
live, you can launch effectively targeted marketing campaigns.

Cross-selling

Cross-selling to the customers you have already is a great marketing
opportunity. If you have several apps, you can track overlap in use across
your apps, and up-sell and cross-sell conversions among your own portfolio.

In-app purchases

Find out who's buying in-app goods and subscriptions, and what they're doing
in your app that makes them decide it's time to buy.

Where to go from here?

There are several analytics services available for BlackBerry 10 app
developers. In most cases, there are free options to get you started, and integration
only takes a few lines of code. Paid options, which are scalable to grow with your
needs, are also available.

Find out more about our partners providing analytics services, see Analytics service.

Last modified: 2015-06-03

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