“33” Export: Deepening Friendship Through Consumer Engagement

The importance of having friends and spending quality time with them cannot be over-emphasized as research has shown that people with a wide network of friends have less tension, suffer from less stress, and live longer.

‘33’ Export Lager Beer, a premium quality lager beer that was launched into the Nigerian market in 1979 and has since evolved beyond being a brand with the normal customer- brand exchanges into a brand that truly cares about deepening the bonds of friendship between its consumers, thereby creating opportunities for them and changing their lives.

With this knowledge, “33” Export lager beer initiated the Friendship Experience party and ‘City of Friends’ events in an effort to provide unique friendship experiences while also creating opportunities for consumers to bond, party and create memorable moments.

The Friendship experience party which has been on for a couple of years at various cities within the country has served as an avenue for friends and lovers of the brand to come together to have fun as consumers were treated to music, rib-cracking jokes by top comedians and various fun engaging games including Jenga and Connect Four in which consumers get a chance to win exciting prizes.

The exciting positive atmosphere created during the Friendship experience parties leaves an enjoyable memory on the mind of everyone who attends which further strengthen the friendship tie between them.

“33” Export lager beer recognizes the importance of friendship in the lives of its consumers which in turn stimulated the Friendship experience party initiative. This is used to reaffirm the brand’s commitment to providing excellent and memorable experiences that allows friends and communities from all over the country to connect, build stronger bonds and share memorable moments. “33” Export is a beer which prides itself in celebrating real friendship with the yearly celebration which takes place in different cities across the Nigeria

The other signature event created by the brand, “City of Friends”, was conceived to commemorate the United Nations’ World Friendship Day which is aligned with the brand’s theme of strengthening friendship bonds.

The “City of Friends” parties also served as a platform for the brand to help promote love and friendship within Nigeria while also creating beautiful memories in the process. The event also featured top entertainers in the country including the likes of Kiss Daniel, Simi, Small Doctor, Phyno, Harrysong, Mc Gordons, and Mc Shakara among others.

The brand decided to add a new concept to celebrate creative writers in the latest edition of its “City of Friends” event by organizing a writing competition tagged #Pendownforfriednship which resulted in being a wonderful combination of music, entertainment and creative writing that had its own unique experience.

The fact that “33” Export is doing so much on promoting and strengthening friendship bonds shows that the brand clearly understands and appreciates the role friendship plays in promoting peace, prosperity, and progress among individuals and societies.

It is therefore no surprise that “33” Export Lager Beer Brand has endeared itself to the hearts of beer lovers all over the country as its friendship themed initiatives has allowed the brand to reach out and connect better with its consumers while also deepening the friendship bond between them and judging by how committed the brand has been to values of friendship, one can only look forward to more achievements from the brand as it truly proves itself to be Nigeria’s No 1 Friendship Beer.