Which social media channels to target?

Social media has changed dramatically since its inception, it is now a powerful tool that every business should be taking advantage of.

While social media has grown into an incredible opportunity for business owners, it has also grown more complicated. There are now more options than ever.

Deciding what channels to be present on can be a difficult decision, here are some pointers to help you choose the right social media channel for your business.

A multi-channel strategy

A multi-channel digital strategy ensures that you reach your clients on the various channels that they engage in. So, if you have the time and manpower then it makes sense to engage across the main most popular platforms. The important part is that you must be active, and consistently put out quality content.

In addition, each social media network is different and requires different content, different kinds of engagement, and different activity altogether.

Go where your target audience hangs out

In order to do this, you need to know who your target audience. If you’re not sure, look at your top competitors and see where they invest their resources online, and which social channels they are on.

Do what you enjoy

It can take time to gain momentum on social media, no matter what network you choose. When you’re choosing a social media platform in which to invest time and resources, you’re looking for something to use for the long haul. That’s why it’s best to pick one that you genuinely enjoy using.

If you don’t enjoy using a social media platform, you probably aren’t going to be very good at it. Additionally, you probably aren’t going to use it enough to be as consistent and engaging as you need to be in order for it to work well for your business.

Do what you’re good at

There is not much point using YouTube if you do not have the technology to make videos. Your social media channel should not only be a good fit for your audience and your industry, but a good fit for you.

New channels

Social media channels just starting up need users and engagement. They will probably do anything they can to help you, which in turn will help them to meet their goals. There is also less competition on these platforms, so it’s easier to gain a following.

Which networks are declining and which are emerging

Prioritise social channels that are on their way up, and avoid social channels that appear to be on their way out.

It remains to be seen what will happen in the future, but suffice to say social media is here to stay and by integrating it into your overall business strategy you will engage users and ultimately increase revenue.