Whether you’re a reader or a movie buff, I’m sure you can appreciate a good story.

An interesting story has the potential to take you on a journey to places you’ve never seen and meet characters you’d never otherwise have met. For the length of your read, you can be a boy finding out he’s a wizard, an orphan girl arriving at a sleepy farm on Prince Edward Island or one of four precocious sisters trying to find her place in the world outside of Concord, Mass.

Recently, Corie Farnsley, CorComm’s owner and creative director, encouraged me to read a book called “Building a StoryBrand,” by Donald Miller. While I’m only halfway through, I can already see myself applying his “story” principles to brand messaging, website content, articles and even blogs.

We’ll get into the reasons why a little farther down the page, but for now, do me a favor: Take whatever vision you have of a blog and bury it for a moment. Scratch the slate clean, and allow me to paint a picture that might be quite different than the one that comes to your mind when you hear the term.

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