The challenge•To increase covers through driving awareness of the Michelin Star offering across the GCC.

The approach•We used platform optimised content on Facebook, Instagram and Twitter to craft the positioning across Abu Dhabi, Dubai and Doha, to the specific audiences. Over a 12 month period of managing the channels, we also activated a number of influencer, UGC and reactive campaigns.

The results•Over a 12month period we generated a 105% average increase in followers is reflective of the content relevance to prospective customers.