Our first real look at FX’s Atlanta doesn’t offer much insight into the series itself, but nonetheless will stick with you for its inventive use of footage in reverse. The brief spot also paints a clearer target on the premiere, aiming for September 2016.

Written by and starring Glover, who himself grew up in the titular city, FX’s Atlanta follows two cousins on their way up through the Atlanta rap scene whose opposing views on art versus commerce, success and race will make their quest anything but easy. Glover will also act as the show’s executive producer, along with Paul Simms (Girls, Flight of the Conchords), and Dianne McGunigle.