With the ICC world cup around the corner, Royal Stag, which also is now a proud partner to ICC has enrolled this legendary brigade of brand ambassadors who are the perfect personification of dreaming, achieving and making it large

While there’s a lot of chatter about consultancies taking over the creative agencies’ jobs and creative roles losing relevance, at least one Indian creative is rocking it. Brand Equity decodes what makes Piyush Pandey the chosen one as he takes on the role of Ogilvy’s global chief creative officer

In this edition of CMO Slambook BE chats with Pidilite's chief marketing officer Vivek Sharma to know about what he misses the most about his Ogilvy days, his ex-boss, earthy personalities, and what he does differently as a marketer today

What made Cannes Lions 2018 extra special was the Lion of St Mark, a highly prized lifetime achievement trophy, jointly won by Piyush Pandey, executive chairman and creative director, Ogilvy South Asia; and his brother noted ad filmmaker, Prasoon Pandey, founder of Corcoise