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Search Results for: omnichannel

If you consider the entire month of November the holiday season, then (as a customer) I’ve had three instances of omnichannel fails this holiday season. And all three fails were at the brick and mortar level.

Remember when retailers were scared of their online competitors? While talk of customer showrooming and digital detraction are still big, there is a totally opposite trend happening. Retailers who once only sold online are building stores for customers to visit …

The typical B2B buyer is not difficult to understand. They need to make quick and accurate purchases that are cost effective. The B2B supplier’s job is to make this happen in as easy and self-serve a manner …

The message in 2015 for merchants is simple: if you haven’t developed an omnichannel strategy, develop one now. And if you have an omnichannel strategy in place, continue to refine it.
The ecommerce numbers alone show that omnichannel activity will …

For over a decade, marketers have been promised the power of digital personalization to enable more relevant and effective customer experiences, individualized communications and offers, and higher conversion rates and average order values.

Omnichannel continues to be the buzzword on the lips of marketers this holiday season. Consumers are expecting a seamless experience across multiple devices, according to this infographic by Quick Pivot.