Rebel Yell: Great Website

You may or may not like the whiskey, but take the time to check out the great graphics and style to this website. Of particular interest (especially to newbies) is their section on process. (click on the link "making").
Plus they have a personalized neck label order program.

Re: Rebel Yell: Great Website

Very cool Flash animation in the process section, but I noticed three obvious mistakes. First distillation is in a column still, not a pot still; there is no wort in bourbon-making; and the water used to dilute bourbon for bottling is demineralized, not dematerialized.

Re: Rebel Yell: Great Website

Ya ya, there are lots of other mistakes.. be sure not to read some of their whiskey definitions (see "Small Batch" and "Straight", but in terms of graphics, etc. I thought it was well done. Hey, why don't we make a list and we can see if they'll do anything about it?

Re: Rebel Yell: Great Website

Well, considering that Rebel Yell belongs to David Sherman Corp., and they don't distill it, it's perhaps not that surprising they don't get the distilling details right. (Not an excuse, certainly, but not a surprise either.)

Re: Rebel Yell: Great Website

Re: Rebel Yell: Great Website

The website is very nice and a website that good isn't cheap. What I find interesting is that they seemingly are investing a lot more in Rebel Yell than they are in their other major bourbon brand, Ezra Brooks.

In addition to those two they have a lot of cats and dogs: Yellowstone, Bourbon Supreme, David Nicholson, Governor's Club, Davies County, Haskell's, Reuben's, E. H. Schnuck's, and others.

Re: Rebel Yell: Great Website

I think it is interesting that they use the W.L.Weller heritage so freely. I would think that BT would have something to say about that, but then again, maybe they are making the wheated bourbon for the brand...
Mike Veach