How do you get your prices so low?

From time to time we receive letters from our customers with questions about how we manage to maintain such low prices.
Here is an example of a letter from one of our customers, followed by an explanation (only the name of the buyer has been changed, everything else is in it's original form, without any changes):

"I have a MacBook Pro 13, which I bought in July 2007. Earlier this week, it got it's screen cracked, I took it to the store Apple, where I was told that the replacement of the screen will cost $800.

I decided to search the internet and found your site. I was amazed that you are selling screens for Macbook at such low prices.

As of now, I'm just collecting information to make a reasonable decision - I do not want to pay $800 to Apple, to fix the screen.

How can you assure the low price? Is it possible that you will not have such a model which is compatible with my MacBook?

I am a little pressed for time, because I need my computer as soon as possible for school. I would be very grateful if you answer me as soon as possible!

Thanks

Bob"

1. What you need to know first:
Screens that we sell are exactly the same ones used by notebook manufacturers.
Production of LCD screen - is not a simple process, so the problem of fake LCD screens simply does not exist!

2. Moving on: why do laptop manufacturers quote such high prices?
The technical data on laptop screens is not publicly available. Without this information it is very difficult to determine the compatibility of different LCD models with different laptops. Notebook manufacturers are trying hard to not disclose this information. This allows them to display any favorable to them price, therefore nobody really knows what they are selling, and as a result there isn't any competition.
In addition, a few years ago, LCD screens were really expensive because of the cost of the manufacturing.
Back then paying $800 for the MacBook screen was considered a bit expensive, but at the same time acceptable.
We sold such screens at $600 including installation.

Today everything is different - the price of LCD production fell drastically. Information on compatibility is no longer a secret. This led to a greater availability of screens, but strangely enough, the laptop manufacturers did not wish to lower their prices in the pursuit of high profits.

3. Why are our prices so competitive?
Today there are many intermediary companies that sell LCD screens, including us, but we strive to be the leaders of the market.
It is always our mission to keep prices lower than our competitors, and we can achieve this because of higher volumes, while retaining a high level of service!

So how do we remain the most competitive:

- Order processing, payment and support is carried out only through the Internet.
As a result, we need a small number of employees, as well it reduces the number of errors that can be done by these workers.

- We use cost-effective packaging, which at the same time allows us to maintain a very low degree of damage during shipping, only 0.03% (3 screens out of 10,000)

- We are constantly looking for, and we will continue to look for, new suppliers. At the moment we buy directly from the LCD manufacturers.

Last:
We specialize exclusively in notebooks, not only do we sell LCD panels, we sell laptops as well.
At the moment we have 10 retail laptop stores in Canada.
We have been doing this for over 12 years.
That is why we know what kind of screen is suitable for your laptop.