Don’t Shut Down Branches, Turn them to Mini-Markets for Customers

Think of it as converting your online YES Mall into a physical YES Bank. Transfer the management of your redundant branches to a leasing company and earn new revenue from leaseholds to your expansion-hungry customers.

You grow your deposit base, they grow their businesses. You win, they win.

De-Emphasize Skye Bank, Emphasize YES Bank

We all love new things and new names, therefore refresh your brand. Already, Skye Bank sounds
like danger to many: a bank where one’s money may never be retrieved.

So, do a simple refresh. Relaunch your redeveloped branches as YES Bank while retaining Skye bank as the parent brand.

Let your proposition be: YES Bank says the Skye is Big Enough to accommodate all our customers because we connect their businesses to a huge number of people who come to our branches.

Quit Core Banking, Embrace Brokerage

When customers see how successful you are at connecting their businesses to new customers all over Nigeria, how their sales have improved through advertising in your branch network, and how they are answering in-numerous new customer inquiries;

You will easily earn new revenue from brokerage deposits and become that bank that fulfills the promise of its slogan: the Skye is big enough because our 260? branches are big enough to accommodate every business.