Awaken Your Recruiting Force With a Strong Employer Brand

In this episode of HR Break Room, Rachel Duran, manager of talent acquisition marketing at CA Technologies, joins us to look at what one of the year’s most anticipated movies can tell us about the employer brand.

Awaken Your Recruiting Force With a Strong Employer Brand

In this episode of HR Break Room, Rachel Duran, manager of talent acquisition marketing at CA Technologies, joins us to look at what one of the year’s most anticipated movies can tell us about the employer brand.

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The employer brand has emerged as one of the most important tools for today’s recruiters. In fact, 75% of job seekers consider it before they even apply, according to a recent CareerArc study. But what exactly is it? And how can you influence and shape it to attract the type of talent your business needs?

In this episode of HR Break Room, Rachel Duran, manager of talent acquisition marketing at CA Technologies, joins us to look at what one of the year’s most anticipated movies can tell us about the employer brand. In this conversation, we discuss:

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About HR Break Room

HR Break Room is a podcast from your friends working in human resources, dedicated to bringing you interesting break room conversations with experts on the hot topics of HR and HR Technology, one cup of coffee at a time. Hosted by Caleb Masters and Chelsea Justice, HR Break Room is designed to inspire you to harness the power of HR technology to empower your people and organization.

Meet the Hosts

Caleb Masters

Host| Producer

Caleb Masters is the host and producer of the HR Break Room podcast and Paycom webinars. With more than five years of experience as a published writer and content producer, he has produced dozens of podcasts and videos for multiple industries, both local and online. Masters continues to assist organizations creatively communicate their ideas and messages through researched talks, blog posts and new media. Outside of work, he enjoys running, discussing movies and trying new local restaurants.

Chelsea Justice

Co Host

Chelsea is co-host of The HR Break Room and Paycom’s communications coordinator. During her more than seven years in marketing, corporate training and communications, she has created hundreds of magazines, training guides, videos and webinars for multiple industries. In her free time, Chelsea is planning her next travel adventure, perfecting her most recent baking recipe, devouring a good book and, above all, spending time with family.

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