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Twitter seeks to cut harassment with new features and policy updates

Twitter once again is taking measures to curb harassment on its platform.

The move builds on work the company did in 2014 and 2015, but it takes special significance now
that acquisition rumors are rampant. Some say deals with organizations such as Disney fell through because the platform is a hotbed for negativity and
cyber bullying.

We took a step back to reset and take a new approach, find and focus on the most critical needs, and rapidly improve. There are three areas we’re focused
on, and happy to announce progress around today: controls, reporting, and enforcement.

In its “Notifications” section, Twitter is enabling users to mute “keywords, phrases and even entire conversations you don’t want to see notifications
about.”

Next, the company is boosting its hateful conduct policy and making it easier to report anyone who is targeting people based on their “race, ethnicity,
national origin, sexual orientation, gender, gender identity, religious affiliation, age, disability, or disease.”

Twitter also said that it improved its ability to react to negative conduct and bullying when users report it. “Our goal is a faster and more transparent
process,” Twitter wrote.

We continue to get feedback from people from around the world on things we're getting wrong. We've been doubling down on this since the end of last year.
It's a real priority for (CEO) Jack (Dorsey) and the company as a whole.