environment + technology

Obama preaches green gospel to California choir

Photo: The White House

In my new Green State column on Grist, I attend President Obama’s speech at a Silicon Valley solar panel factory:

Silicon Valley in the Internet age has not made for great presidential photo ops. The Valley’s computer-chip factories were off-shored decades ago and (Google excepted) the software giants that supplanted hardware companies just didn’t have the same pizzazz — T-shirted geeks writing code can’t compete with guys and gals in bunny suits tending big futuristic machines.

The rise of green tech has changed all that. The Valley is back in the business of building stuff — solar panels, electric cars, fuel cells, and various energy efficient widgets and gadgets.

And so when President Obama’s helicopter landed Wednesday morning at Solyndra, a solar module maker, a television-ready tableau awaited — a huge American flag hung in an unfinished factory, shiny high-tech thin-film solar panels were on display and workers in hard hats mingled with an audience of some 200 engineers, scientists, venture capitalists, and California’s patron saint of green tech PR events, Governor Arnold Schwarzenegger.

“We’ve got to go back to making things. We’ve got to go back to exports. We’ve got to go back to innovation,” said Obama on Wednesday in Fremont as Solyndra employees snapped photos with their iPhones.

“The true engine of economic growth will always be companies like Solyndra, will always be America’s businesses,” he continued. “But that doesn’t mean the government can just sit on the sidelines. Government still has the responsibility to help create the conditions in which students can gain an education so they can work at Solyndra, and entrepreneurs can get financing so they can start a company, and new industries can take hold.”

It’s an apt choice of words, for the fortunes of green tech startups like Solyndra have become entwined with the government as the Obama administration attempts to jumpstart a transition to a clean energy economy. The sprawling solar module plant we’re standing in — its construction is employing 3,000 workers — is being financed thanks in large part to a $535 million loan guarantee the Department of Energy granted to Solyndra last year.

About Green Wombat

Green Wombat is written by
Todd Woody, a veteran environmental journalist based in California who writes for The New York Times, the Los Angeles Times, Grist and Yale e360. He's one of the few people on the planet who have held a northern hairy-nosed wombat in the wild.

Todd formerly was a senior editor at Fortune magazine, an assistant managing editor at Business 2.0 magazine and the business editor of the San Jose Mercury News.