In Sunset Boulevard, Gloria Swanson’s character Norma Desmond says, “Just us, the cameras, and those wonderful people out there in the dark!... All right, Mr. DeMille, I'm ready for my close-up.” Now, there is one more element to that mix: drones. And that close-up can pull back, rise up into the air, and in one continuous shot show you all of Beverly Hills as if you're looking down from heaven. Drones' potential has not been lost on Hollywood.