If you ever get out of your RSS seclusion and visit Adverlab in person, you'll notice that among other design changes introduced in November, there's this feature on the top of the site that shows three handpicked books from Amazon on a particular topic that changes every few weeks. Apparently this feature is fairly useful because so far you guys have bought 116 books with about a dozen more in transit. Here are the Adverlab bestsellers for January -- the three books that have been gobbled up in much larger quantities than the others.

Hoopla: The undisputed leader in sales on Adverlab, this book offers a behind-the-scenes look into the workings of Crispin, Porter + Bogusky (first appeared in this post).

Advertising is Dead: a richly illustrated, annotated and cleverly categorized compendium of untraditional advertising approaches (reviewed in this post).