Tuesday, June 19, 2012

Skoda: Fairytales of the Czech republic, Water Elf

A long term campaign with objective to build the image of ŠKODA among Czech families with children. We turned the Czech republic into the land of elves. This platform would allow us to create content that could grow over time. The prints are hand made.
Advertising Agency: Leagas Delaney Prague, Czech republic
Creative Director: Tereza Sverakova
Art Directors: Lauren van Aswegen, Kristina Ambrozova, Jan Tomasek
Copywriter: Tereza Sverakova
Photographer: Marek Bartos

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About Me

When it comes to staying fresh and innovative, Lima is very particular, a self-proclaimed “non-purist”, he gets a kick out of going against the grain and doing the “wrong thing”. Caesar strives to create imagery that has never existed, that makes you think, that is unusual and at times, even surreal. However rebellious his methods may be, Caesar has become one of the most successful commercial photographers in the last few years.