Samsung is Going to Stick with the Note Brand

Samsung may have went through a lot with its Note 7 release over the past year, but it has re-iterated the faith it has in its ability to bounce back.

It is unsurprising then that the company will keep launching phones in its second flagship series going into the future, as well. After all, one bad launch likely won’t be able to demolish all the goodwill and publicity the series has already generated over the past few years.

In an interview given to CNET, Samsung Mobile Chief D.J. Koh said that the company will be releasing the Note 8 next year, as if nothing happened. Koh elaborated on the subject, saying,

I will bring back a better, safer and very innovative Note 8. We found through the investigative process, we knew there are lots and lots of loyal Note customers.

We all know the Note 7 exploding fiasco and the subsequent recall after that. Samsung finally revealed the cause behind the exploding phones and how the another cause surfaced after the phones were recalled.

As a part of the revival process, the company will be implementing an eight-step process to ameliorate the battery woes that plagued the Note 7 during its two releases.

Despite the assurance, it will likely take some time for the phone to maintain a similar engagement level as the series’ previous releases. The Note 7, which was plagued by not one but two errors in the manufacturing process, made Samsung a laughing stock for the better part of the year.

While the recovery process starts with the Galaxy S8, which will be released soon, how customers react to the fall release of the Note 8 remains to be seen.