Why you should be at #pbevolve

You don't need a huge audience to to make money blogging, you just need to find a blogging business model that works for you! The ProBlogger evolve Conference + Mastermind will explore innovative Content, Engagement, Traffic and Conversion strategies and the monetisation models powering profitable blogs. Join Darren Rowse from ProBlogger,Pat Flynn from Smart Passive Income, Jadah Sellner of Simple Green Smoothies, James Schramko from SuperFastBusiness and other ProBlogging experts in your choice of a one or two day experience in either Brisbane or Melbourne.

A One Day Conferenceto examine monetisation strategies through the lens of the 4 key pillars of blogging: Content, Engagement, Traffic and Conversion.

Learn the critical aspects of each pillar of blogging that you can’t ignore if you want to successfully monetise in a range of different ways

Discover how you can leverage your strengths in each pillar to find the best monetisation model for you

Take away actionable tactics to evolve your blog into a profitable business

​A Full Day Mastermind with Pat, Darren, Jadah, James and relevant experts on the second day to deep dive into the business model(s) best suited to you and get a head start on your implementation (small group, limited numbers).

Get answers to your burning questions from Pat, Darren, Jadah, James and other ProBlogger experts in our breakthrough mastermind discussions

Brainstorm an action plan for success with a relevant expert and your colleagues in our implementation power session

Take away some powerful insights as Pat and other experts open their playbooks and share the systems and processes most instrumental in their success

Close out your #pbevolve experience at an intimate networking dinner with Pat, Darren, other speakers, your new colleagues and perhaps even new business partners!

Speakers

Pat Flynn

Smart Passive Income

Jadah Sellner

jadahsellner.com

Darren Rowse

ProBlogger & Digital Photography School

James Schramko

SuperFastBusiness

Kelly Exeter

A Life Less Frantic

Shayne Tilley

99Designs

Laney Galligan

ProBlogger

Alexx Stuart

Low Tox Life

Angela Henderson

Finlee and Me

Agenda

(Indicative agenda, more speakers to be announced, subject to change)

CONFERENCE

Brisbane: Sat 29 July | Melbourne: Sat 5 August

8:00

Registration and Tea/Coffee

8:30

Welcome and Introduction

Darren Rowse

8:45

Opening Keynote: Evolve . . . Don't Revolve

Darren Rowse

9:30

Case Study Discussion + Q&A

Darren Rowse + Pat Flynn

10:00

Morning Break + Networking

10:30

Content: Creating Opportunities to Earn through Content

Kelly Exeter is a rare type of content creator - she’s prolific yet consistent, experimental yet intentional, hard-working yet brutally efficient! She has escaped the mill of creating content for content’s sake with a strategic approach that yields maximum return on effort. In this session Kelly will show you how to unlock the myriad ways you can earn money through the content you create and the skills you’ve learned as a blogger.

Kelly Exeter

11:30

Love Over Metrics: How to Increase Community Engagement and Serve Your Tribe with a Compelling Offer

Do you have a community, but you don’t know how to leverage your reach and transition from free content to a paid offer with integrity? Or maybe you have a teeny tiny tribe and you’re not sure what’s the quickest path to service and profitability. Don’t worry we all start at zero. You’re going to learn how to turn your raving fans into happy customers through community engagement! Whether you have a community already, or you’re just getting started, Jadah will show you that you don’t have to have a massive audience to make a living. And you don’t have to sell out to serve and sell to your tribe. With easy to implement engagement strategies, you will learn...

12:30

Lunch Break + Networking

13:30

Traffic: How to Assess Your Traffic and Develop a Profitable Monetisation Strategy

Not all traffic is equal - especially when it comes to monetisation. Different bloggers have different sources and types of readers. In this session Laney will show you how to assess your traffic and determine the best mix of monetisation strategies based on your own traffic profile, including tips on how to change things up and attract more of the readers you want. Laney will interview Angela Henderson of Finlee and Me (Brisbane event) and Alexx Stuart of Low Tox Life (Melbourne event) to understand how their traffic and monetisation has evolved over time.

Laney Galligan

14:30

Conversion: How to Sell to and Remain Friends with Your Readers

James successfully transferred his sales skills from the physical to the digital world, helping his customers in a non-salesy way. By demystifying 'selling', James will reveal and redefine the single most important ingredient for your blog to business success. Forget selling strategies, tricks and '50 ways to close a sale' and instead focus on helping your readers in a way that will dramatically transform your business.

James Schramko

15:30

Afternoon Break + Networking

16:00

Keynote: How to Stop Guessing and Make Sure Your Business Idea Will Fly With Your Audience

After building your blogging audience, no matter what size it may be, offering solutions to their problems in the form of paid products can be an amazing way to both serve your audience and generate an income at the same time. But where do you start? How do you know what products to offer, and how do you test to make sure you're not going down a path you shouldn't? Pat Flynn from SmartPassiveIncome.com will share his step-by-step process to help you understand exactly what your audience needs and how to best serve them, so that you don't have to guess and you can move forward in your blogging journey with confidence!

Pat Flynn

17:00

Networking

MASTERMIND

Brisbane: Sun 30 July | Melbourne: Sun 6 August

8:30

Welcome and Introduction

Darren Rowse + Pat Flynn

9:00

Round 1: Mastermind Discussions

Tables of 8 moderated by Darren, Pat, James, Jadah and Shayne

9:30

Round 2: Mastermind Discussions

Tables of 8 moderated by Darren, Pat, James, Jadah and Shayne

10:00

Playbook: How to Create a Challenge for Your Community

This is the exact ‘how to’ framework, process and tools Jadah uses - you can take it away and create your own challenge to fill your funnel with engaged readers who are ready to buy from you.

Jadah Sellner

10:30

Morning Break + Networking

11:00

Round 3: Mastermind Discussions

Tables of 8 moderated by Darren, Pat, James, Jadah and Shayne

11:30

Round 4: Mastermind Discussions

Tables of 8 moderated by Darren, Pat, James, Jadah and Shayne

12:00

Round 5: Mastermind Discussions

Tables of 8 moderated by Darren, Pat, James, Jadah and Shayne

12:30

Lunch Break + Networking

13:30

Playbook: Selling into Your Membership or Online Course

James Schramko opens his playbook to reveal his exact sequence - a tested and proven automated way to fill an online course or membership using segmentation, pre-written emails and a small support team without ever having to get on the phone or meet a prospect face to face.

James Schramko

14:00

Implementation Power Session

Brainstorm the strategies you want to implement with a relevant expert(s) and like-minded colleagues to create your action plan for monetisation.

Tables moderated by Darren, Pat, James and Experts

15:00

Afternoon Break + Networking

15:30

Playbook: Multiplying Growth through Referrals

Unleashing the potential in others is what turns steady growth into spiralling out of control growth. Even subtle changes can turn one visitor into ten, ensuring your readers are your best growth asset. In this session, you’ll learn exactly how Shayne identifies, validates and measures referral growth multipliers, in any niche. Loaded with real life successes and spectacular failures.

Some people call Pat Flynn a content machine. The truth is, however, he is human just like the rest of us. With that said, he has a lot of experience that has helped guide him to the top and has enabled him to stay consistent with his editorial calendar, his promotions, and his earnings. In this workshop, you'll get an insider look at Pat's content and promotional calendar, and how he approaches it for maximum, stress-free output. You'll learn the exact methods and tools he uses to put together a purposeful and effective editorial calendar so that you can crush your content and stay on top of it, too!

Pat Flynn

16:30

Close

19:00

Mastermind Dinner

See your email for venue details

What to expect

ProBlogger Events have an excellent track record for delivering real value

Pitch Free Teaching

There is no selling from the stage, just generous teaching from carefully selected speakers to help you meet your learning objectives

Practical Takeaways

Our events are well known for delivering good actionable learning that you can take away and implement straight away.

Outstanding Networking

One of the highlights of our events is to meet online friends in real life. We've seen many friendships, collaborations and businesses grow from our events.

Amazing Food

The food is always amazing when our venue partners realise how much of it will end up on Instagram!

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A Word from Our Attendees . . .

Angela Henderson

Finlee & Me

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BECAUSE OF PROBLOGGER LIGHTING A FIRE UNDER ME, I'VE BEEN ABLE TO START ACHIEVING A LOT OF MY GOALS . . .

Aaron Dunn

The SMSF Academy

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A GREAT EVENT YET AGAIN . . .

Caro Ryan

Lotsafreshair

quote-left

THANK YOU FOR THE PROBLOGGER COMMUNITY - IT TRULY IS UNIQUE IN EVERY WAY . . .

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ONE OF THE 'MUST ATTEND', BEST DIGITAL MARKETING CONFERENCES IN 2017 . . .

Is this Event Right for You?

﻿﻿#pbevolve is a new event format for ProBlogger in 2017, with a focus on monetisation models.﻿﻿

ABSOLUTELY!

You're considering or are already monetising your blog, regardless of level - the conference provides fundamental learning that can be leveraged no matter your experience

You are feeling a bit stuck on figuring out the best way to monetise your particular type of blog

You are deadset on world domination - whether your aim is monetisation or global change, the takeaways from the conference and mastermind will help you focus your attention and effort for amazing results

MAYBE NOT

You love blogging, you're just not interested in making money from your blog

You've already achieved world domination

Events and networking are not really your thing

Ticket Options

There are two ticket options - attend the first day only or both days for a more immersive experience.

LOCATIONS

FAQs

How many tickets are available?

At each event we're offering 300 places at the conference, with 32 of those being for the conference + mastermind.

Can I just attend the Mastermind Day?

You can, but the price will still be the same. The Conference provides some fundamental learning to launch you into the Mastermind day.

When will tickets go on sale?

Tickets will go on sale at 12pm AEDT on Tuesday 28th of March. The Earlybird rate will be effective until Tuesday 18th of April or until sold out, which ever occurs first.

Will there be other ProBlogger Events in Australia this year?

The two ProBlogger evolve events are the only events we plan to run in 2017.

What are the terms of purchase?

Ticket sales are final and there are no refunds, however tickets may be sold (at face value or less) or transferred to another buyer.

If the event is cancelled we will refund you the face value of your ticket, or the amount of payment actually received from you, whichever is the lesser amount.

Our Conference and Conference + Mastermind tickets are available on first preference to bloggers and creators. If you are a brand or an agency there are limited number of Brand/Agency Conference ONLY tickets available.

Will the speaker lineup be the same in Brisbane and Melbourne?

Darren Rowse and Pat Flynn will definitely be at both events. Where possible we will use the same speaker lineup at both locations, but there may be some differences. In any case you can be sure the speakers we have selected will be qualified to present their sessions. We are not taking submissions for sessions.

Is there a networking party?

For the Conference the end of day networking event will not be ticketed, but is limited to Conference attendees only. In past years we've found only about 60% of you attend, and for those that do, the extra cost may be more than what you'd normally spend on food and drink. This year there will still be networking on the Saturday night of each event and you can spend as little or as much as you like on food and drinks.

If you're attending the Mastermind, your ticket includes a fully catered dinner on Sunday night.

For those arriving in town on the Friday, we will help to facilitate a casual welcome and catch up at the bar. ​

How do I book a room at Rydges?

Rydges Southbank:To take advantage of 20% off when staying at Rydges Southbank - click here to ﻿﻿﻿make your booking or call 07 3364 0800 (Subject to availability/Terms and Conditions apply).

Rydges Melbourne:Thank you for choosing to stay with Rydges Melbourne Hotel during the Pro Blogger Conference! We are delighted to offer a discounted accommodation rate for delegates attending this event.

Queen Deluxe Room: $220 per night, buffet breakfast included for 1*Queen Spa Suite: $290 per night, buffet breakfast included for 1*(valid Friday, 04 August 2017 to Sunday, 06 August 2017)*All rooms are subject to availability.

4) Subject to availability, your reservation will be made and a confirmation sent to the provided email address

Do I need to have a blog to attend?

If you're planning on starting a blog and want to make money, then you will still benefit from attending the Conference, even if you don't have a blog. The way in which we are approaching the content will help you work out the best monetisation strategies available to you. If you're attending the Mastermind you should have a blog so you can work on specific plans and contribute to discussion.