IKEA 2017 – “Goodbye, expectations. Hello, you! “

IKEA has introduced their new catalog for 2017 with the motif “Goodbye, expectations. Hello, you! “. You can see the new free way of living in the new catalog, which is very far of the traditional expectations for household. Into 300 sheets you can find theirs new offer of products for home decor and organizing and inspirations for smart solutions for every part of your home as well.

“We want to start a conversation about the pressures that we have created consciously or not, when it comes about home living,” says Shideh Hashemi, marketing manager of IKEA in US. “We want people to have the opportunity for fully relax, to accept the simple way of life and enjoy in their free time at home ..”