#Mobile

Today, in the age of the connected customer, your owned digital properties are a cornerstone of your content marketing and social strategies. These owned experiences, including your website, mobile sites and mobile apps, play a crucial role across the customer journey with your brand.[Continue Reading...]

Disrupting the established way of doing things may be easier said than done, but it is also an absolute necessity when bringing today’s marketing departments in line with consumer demands. [Continue Reading...]

The mobile movement knows no boundaries. From shopping to socializing to connecting with customers across the globe, mobility has arrived, and studies suggest that this mobile/email relationship will only strengthen over time. Here's how to reach these mobile users.[Continue Reading...]

Challenges put pressure on marketers to understand why interest in their apps is fading so quickly. New mobile marketing capabilities help companies understand how their apps are performing in real-time and allow them to continuously test and improve the way a company engages with customers after the app is downloaded for the first time.[Continue Reading...]

Though many businesses and organizations now have mobile apps, that’s not to say they have good mobile apps. As with anything, there is a right way and a wrong way to reach users through apps, so merely creating one and putting it out there is not enough to ensure engagement. Users are smart, and they also have limited attention and time, so apps must be of use to your specific customers and must keep them coming back for more.[Continue Reading...]

This is the fifth consecutive year the Adobe Experience Manager team has been recognized for our leadership in this market. Here’s to our success and our continued partnership. The future of digital is ours to imagine and create![Continue Reading...]

Through merging apps, websites, digital point-of-sale fixtures, iBeacons, and traditional analog experiences, brands are providing new ways to impress and delight customers every day when they’re interacting with our brands. The convergence between digital and physical is becoming a common practice among leading brands.[Continue Reading...]