U.S. Patent Application 61754993, entitled "Software Application Recommendation & Analysis System for Mobile & Simplified Computing Devices", opens up new dimensions in search and recommendation technology ("Advanced SRT") for the purpose of expanding mobile app adoption and monetization. The new capability resulted from Mimvi's research and development focused on improving its search and recommendation engine. Advanced SRT, as stated in the patent, provides a method of analyzing simplified computing devices including mobile devices, Smart TV and other mobile software applications based on software code-level context which may either apply incrementally to a larger database, or for a single set of applications, and incorporating independent scanning modules for analysis.

Advanced SRT was developed by Kasian Franks, Mimvi's Chief Visionary Officer, together with other lead scientists working with the Mimvi engineering team. The technology offers great potential in providing consumers with the means to discover mobile applications, products and services with unprecedented personalization. For enterprise customers and other Mimvi developers and consumers, it offers new ways to expand the dimension of available mobile apps.

Kasian Franks shared his thoughts on the new IP: "Mimvi prides itself on real innovation when it comes to advanced algorithmic search and personalized recommendation technology. Our goal is to develop technology that benefits consumers, customers and developers in new and unique ways that advances consumer satisfaction and increases transactional revenue."
About Mimvi, Inc.

Safe Harbor Statement
This Press Release may contain certain forward-looking statements within the meaning of the Securities Litigation Reform Act of 1995. MIMVI has tried, whenever possible, to identify these forward-looking statements using words such as "anticipates," "believes," "estimates," "expects," "plans," "intends," "potential" and similar expressions. These statements reflect Mimvi's current beliefs and are based on information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause Mimvi's actual results, performance or achievements to differ materially from those expressed in or implied by such statements. MIMVI undertakes no obligation to update or provide advice in the event of any change, addition or alteration to the information contained in this Press Release including such forward-looking statements.