As I toured Lilly’s Home Style Bake Shop, the sweet aromas wafting through the air, I was transported back to my mother’s kitchen, where the promise of sweet delicious treats were imminent as she prepared Shabbos or Yom Tov cakes and cookies. This past Tuesday morning, I walked the plant with Ethan Lieberman who together with CEOIrving Guttman, started the company in 2004 and kept on expanding the premises as new machinery was needed to streamline production of their growing product line.

Sprinkling cinnamon onto babka dough...

From jumbo to regular sized bagels, to assorted breads and challah types of various shapes and sizes, to mouth watering cakes and danishes, to cookies and biscottis, all beckoned before my gluttonous Hansel and Gretel eyes as the various doughs were being made, shaped and baked.

Racks filled with challah, chocolate danish, hamentashen and so much more...

Lilly’s (named after Ethan‘s – Avrumi‘s – mother) ships nationally under their own name and under various private labels – including well known supermarket chains and warehouse type wholesalers. The whole operation is supervised by Silliker, a third party approver which specializes in certifying the cleanliness and strict adherence to codes governing this type of operations. Kashrus is under OU supervision.

Fresh and moist! A tray full of chocolate babka, rainbow cookies, black and whites are awaiting me...

Enjoy, gentle reader, enjoy! As for me, I’ll just grab another piece of that decadent babka oozing with chocolate… Get your own, kid!!!