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iMac

A desktop experience that draws you in and keeps you there. This is the idea behind today’s iMac. And now that idea is more powerful than ever. The new iMac is packed with all-new processors, the latest graphics technologies, innovative storage, and higher-bandwidth connectivity. And it all comes to life on the brightest and most colorful Retina display iMac has ever seen. So you get an even more immersive experience — and a scintillating new way to take it all in.

Mac Pro

Built for creativity on an epic scale.

Mac has always been built around a singular vision: to create machines that are as powerful and functional as they are beautiful and intuitive. Mac Pro is a stunning realization of that ideal. All the elements that define a pro computer — graphics, storage, expansion, processing power, and memory — have been rethought and reengineered. So you have the power and performance to bring your biggest ideas to life.

MacBook

It’s razor thin, feather light, and even faster and more powerful than before. It has the brightest, most colorful Mac notebook display ever. And it features the Touch Bar — a Multi-Touch enabled strip of glass built into the keyboard for instant access to the tools you want, right when you want them. MacBook Pro is built on groundbreaking ideas. And it’s ready for yours.

MacBook Pro

Our goal with MacBook was to do the impossible: engineer a full‑size experience into the thinnest, lightest Mac notebook yet. And not only is it compact — it’s more powerful than ever. The new MacBook delivers up to 20 percent faster performance with new seventh‑generation Intel Core m3, i5, and i7 processors,1 and up to 50 percent faster SSD storage.

MacBook Air

MacBook Air lasts up to an incredible 12 hours between charges. So from your morning coffee till your evening commute, you can work unplugged. When it’s time to kick back and relax, you can get up to 12 hours of iTunes movie playback. And with up to 30 days of standby time, you can go away for weeks and pick up right where you left off.*