Coca-Cola launches new beverage
‘Thums Up Charged’

Staff Correspondent

7th April, 2018 09:29:20

Coca-Cola India and South West Asia President T Krishnakumar and Vice President (Public Affairs and Communications) Ishteyaque Amjad, and Coca-Cola Bangladesh Managing Director Shadab Khan are seen unveiling a new beverage ‘Thums Up Charged’ at Radisson Blu Water Garden in the capital on Saturday.

In a celebration of 55 glorious years of in Bangladesh, the Coca-Cola Company on Saturday launched ‘Thums Up Charged’, reiterating its commitment to offer more beverage choices its consumers at Radisson Blu Water Garden in the capital.

Speaking on the occasion, T Krishnakumar, President, Coca-Cola India and South West Asia said, “It is indeed a remarkable moment for us, as Coca-Cola celebrates 55 glorious years in Bangladesh.”

Coca-Cola across the globe is accelerating forward towards becoming a total beverage company by broadening its product portfolio and entering new product categories, he said.

“In Bangladesh we have identified a potential space for the Bangladesh youth – the need for recharge. The launch of Thums Up Charged addresses this with its unique strong taste, fizz and ingredients that will help ‘charging you up’. We believe this is a creation of a new category – that of mass ‘recharge”, he added.

Talking to daily sun, the president said, “The Thums Up received US$1:0 billion revenue and we wants to accelerate our business portfolio through introduction of new beverage.”