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Marketers always kill the golden goose, and content marketing is next on the chopping block. Companies are creating more and more and more and more content for three reasons: The way they used to market doesn’t work as well as it used to work, and they are grasping at alternatives. Content marketing works for them, and they know it. Image from BigStock.com. tweet this ). MORE

Each week, I’ll share with you the top posts on online marketing and productivity. Content Marketing. Companies That Are Dominating Content Marketing by John Rampton. Search Engine Marketing. Social Media Marketing. Ways to Market Your Small Business for Less Than $100 by Victoria Treyger. How to Improve Your Email Marketing With Social Media by Kristi Hines. Productivity. 10 Habits You Should Ditch Now to Bring Productivity to an All-Time High by Sujan Patel. Fetching Friday is back for week fourteen of 2015! MORE

Content marketing. Depending on the social media strategy and the use case (that is social listening, customer care or social media marketing) some functionalities are more important over others. However, there isn’t any one product that provides all eight features. on social media management software. Publishing. Campaigns & promotions. Lead generation. MORE

For example, a technical question on Quora can be answered directly from within the tool by your product manager, while a promotion-related query on Facebook can be tackled by your marketing manager simultaneously. Advertising professionals have known for decades what social media marketers are only just realizing: A celebrity endorsement is social media gold for your brand. MORE

By Cristian Rennella It’s been nearly eight years since elMejorTrato launched, and from the first moment we focused on content marketing as a main strategy for our growth. But we also made lots of mistakes, which provided lessons in what not to do with start-up content marketing. Following are the five most important lessons for you to use in your own content marketing. MORE

Freed from the shackles of working for marketing automation companies and agencies, I can finally come clean about the truth behind the highly touted and sought after software. There are two very big ideas that are core to the pitch of marketing automation. You’ll Love Marketing Automation. By Michael Shearer. They are: “You’ll love it” . It Does Everything. MORE

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Spending on digital marketing is projected to increase by 12% to 15% on average. General Digital Marketing Stats. 1. combined. MORE

However, low-cost, nonprofit specific software is becoming more popular, thanks in large part to the rise of software-as-a-service (SaaS). Subscription based, nonprofit software grants organizations the opportunity to streamline administrative tasks and allocate resources to focus on direct services or strategic initiatives instead. Grant Management Software. percent. MORE

Content marketing is more than just text of course, and infographics have become one of the most popular non-text formats. How do infographics fit with other content marketing tactics? What are some of the best tools and resources to help marketers create compelling infographics? Infographics About Content Marketing. Pam is a content marketing rockstar. MORE

The tick tock until the big content marketingsoftware shakeup is under way. At last year’s Content Marketing World event, I met with multiple venture capitalists hungry to get a piece of the seemingly explosive market for content marketingsoftware, a bucket into which I place all curation, production, governance, promotion and efficiency wares. MORE

Data is proving to be the driver of technology and marketing strategies as 86 percent of marketers plan to integrate big data in their digital game plan. You can help them further by looking into the right software to help them manage new customer leads. Guest post by John Oechsle. Data Management. Social media. Focus on the Team. About the author: H. MORE

Fast forward a few years, this space has grown tremendously with an influx of new types of software vendors as well as specialization from a growing market. The social software space has ballooned into a disparate set of technologies, data types, and over 1000 vendors confusing buyers. See how I segment these vendors into specific sub classes. Social Media Management Systems. MORE

For example, a technical question on Quora can be answered directly from within the tool by your product manager, while a promotion-related query on Facebook can be tackled by your marketing manager simultaneously. Advertising professionals have known for decades what social media marketers are only just realizing: A celebrity endorsement is social media gold for your brand. MORE

Successful content marketing initiatives have many moving parts. The good news is that there are many content marketing tools available to help you streamline the process. You’re sure to find something that will help you jumpstart your content marketing programs. It’s easy to curate, upload, and aggregate content related to your content marketing strategy. . 5. MORE

It’s a character trait I have come to recognise in myself over the years, and sooo many of my clients when we work together to streamline their marketing. Or, being engrossed in the latest gadget/electronic device/social media platform/productivity tool to the point of distraction, stopping us from focusing on what’s REALLY important. swear it’s in our DNA. Echosign. MORE

is a software application that runs automated tasks (scripts) over the Internet. Marketers hate bots. Bots have been the bane of marketers for nearly as long as online advertising has existed. According to MarketingLand , bots will cost marketers over seven billion dollars in 2016 alone. billion in losses for marketers in 2016 on a global basis." Marketers better love bots. The ability for consumers to ask brands questions, order services, buy products, get customer service, additional information, and more is not something to quickly dismiss. MORE

Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Facebook Marketing Case Studies is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. HubSpot. Read the case study. . MORE

What a year was 2011 for social media and marketing! Things moved at the speed of light, right? I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. But social media is a powerful marketing medium that MUST be used in your marketing tactics today. Source: Mobile Marketer). MORE

According to Forbes , 67 percent of marketers believe email marketing is a great path to increase return-on-investment. . Let’s talk about how you can start to generate success with your email marketing. With a little bit of strategy and a little bit of spice, you’ll have your email marketing working for you in no time! Email Marketing in Different Funnels. MORE

The free trial account allows you to check up to 50 keywords daily which works well for helping you find out more information about your online competitors, and monitor your online market. On this page, you can also put in your Paypal email address if you would like to become an affiliate for this product. Getting started is rather easy. Search Engine Optimization MORE

But did you know that there a lots of people on Twitter who are looking for products and services that you may offer? SocialCentiv is a marketing application for lead generation on Twitter, allowing you to run effective intent-based marketing campaigns. The post Using SocialCentiv Twitter MarketingSoftware for Lead Generation appeared first on Bill Hartzer. MORE

And the Convince & Convert Media division provides digital advice to marketers and business owners via this blog (10 posts per week), our daily email ( The One Thing ), our 4 podcasts, ebooks, books, speaking and beyond. Around here, we always have a lot of balls in the air. Yet, our entire team is 11 people, with nine of them half-time. Teamwork Like Basecamp, but better (for us). MORE

By Gini Dietrich Content marketing exhaustion. Content marketing overload. Content marketing is king. Because of that, we often make judgments on companies, products, services, charities we’ll support, and events we want to attend solely by the headline of their content. Because there is so much out there, a backlash around content marketing is building. Vision. MORE

By James Prideaux We all know any successful marketing campaign starts with a sound strategy, and a mobile marketing strategy is no exception. Unfortunately, while mobile continues to grow in its importance as a marketing tactic, many marketers still lack the tools and knowledge to develop a sound and integrated mobile marketing strategy. So why the big fuss? MORE

Traditionally viewed as a hot spot for product retailers for most of its history, Pinterest has been virtually ignored by B2B companies looking to reach their target market. Follow the tips below to increase the potential of your Pinterest B2B marketing strategy. The more visual appeal, the better, especially in the world of B2B marketing. Think Visually. They should be. MORE

A couple months ago, we surveyed a ton of bloggers and marketers from our CoSchedule audience to discover three of your biggest marketing challenges: 38% say it’s hard to plan consistent content that hits their goals. Awesome content is a result of awesome marketing goals. Neil Patel says it super-eloquently: Content marketing is more than writing blogs. Here ya go. MORE

Like with any productivity hacks, the most important thing to keep in mind here: Keep it very simple. I’ve seen editorial calendars that actually take more time to create than to implement – I think this is counter-productive. Tweetdeck keeps me very productive. Have you developed any social media productivity tricks of your own? So I have to spread out. MORE

More specifically, we’re talking about the seven ways not to do email marketing. Seven Ways Not to Do Email Marketing. This can be a pack of resources, a discount on your products, even a quick how-to guide on ways to fix the main problem that they’re struggling with. Do feel free to share your number one challenge with email marketing right now. Exactly. MORE

gShift Labs is the first (at least that I’m aware of ) integrated software package for managing web presence optimization (WPO). But based on a good look at the product, gShift has a great headstart on meeting the challenges of this discipline. Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., gShift aggressively updates the product with new features. MORE

Here’s a list of what I use that makes me productive, from time savers to the must have tools that rock my world. Why? I can access my critical files (proposals, invoices, insertion orders, client files, personal files, etc.) no matter where I am, just as long as I have the software installed locally. RescueTime : Want to know if you’ve been productive? Gmail. MORE

This is a guest post by Evy Wilkins, VP of Marketing at Traackr. If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives. Recently Imagine you are about to launch a new product. Learn more at [link]. MORE

I’ve found myself breaking free of hard drives and flash drives as more and more cloud based storage and software options have become available. For those not in the know, cloud software/services basically refers to storing or working in online environments where your data is stored “in the cloud” and not on your machine or external hard drives. Great Social Media, Digital Marketing & Productivity Tools. I’m Giving My Content To Social Media Informer For Free And Here’s Why It’s A Good Idea. SoftwareMORE

In the meantime, it’s important to talk about offsite content marketing—or promoting the content you create in other places around the web. Offsite Content Marketing. Offsite content marketing is necessary for three reasons: It helps you build new audiences. Even if you work in a very niche, business-to-business organization, offsite content marketing is necessary. MORE

And also the 10 marketing tasks you need outsource to double your productivity. From our work with hundreds of small businesses, here are the top 10 most common marketing tasks that are outsourced: 10 Marketing Tasks You Need Outsource To Double Your Productivity. 1. Content Marketing Schedule. You're reading Want To Double Your Productivity? MORE

wanted to continue to earn passive income for products I had built, instead of sacrificing the sweet sunshine day-in and day-out in front of a computer. So I began to research new trends in marketing and discovered that I could pair a topic I was speaking on more frequently, starting a consulting business, with an emerging platform, online courses. Guest Post by Elise Perkins. MORE

And on that note, I want to peel away the surface layer, where all you see is that I launched a product and presumably made a bit of money, and show you the reality of what goes on behind a product launch. Or at least a ViperChill product launch. The end result was that the majority of my audience knew a product was coming, and that it would be a game-changer for bloggers. MORE

Whether you generate sales through coaching, services, eBooks, physical products or any of the many other ways bloggers can pull a profit , selling more products online means thinking more like a business. It may sound obvious, but if you’re going to sell products through your blog, you’ve got to get it primed for sales. Ways to Sell More Products Online. Cross Sell . MORE

Want to market to socially-savvy moms? 92% of them buy products based on social media recommendations. Data from a new study by Child’s Play Communications, specialists in connecting companies with moms, shows that moms are increasingly using social networks to research products. Presented at the Marketing to Moms Conference in Chicago,“How Moms are Using Social [.]. MORE

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below. MORE

While I have found myself predominately using Chrome for a variety of reasons such as speed, performance, UI and quite frankly I love the extension platform. I’m not alone as usage of Chrome has climbed past 20% market share. Another great productivity tool built right in. Related posts: 9 Great Social Media, Digital Marketing & Productivity Tools. MORE

Marketing and PR professionals can learn a lot from our colleagues in the IT department when it comes to strategic planning and agile communications. They’ve been using agile software development methodologies for years now, and have made huge gains in creativity and productivity as a result. An Agency that Embraces the PESO Model Content Marketing Most Certainly is Not Dead. MORE

B2B marketing has traditionally been viewed (correctly) as much different from the promotion of consumer products. Image Credit: Lydia’s Marketing Blog. The study suggested however that the emulation of B2C marketing practices by their B2B counterparts may go beyond ecommerce, however. So, are B2B marketers really adopting B2C practices? Yes and no. MORE

By Gini Dietrich There is an interesting fight happening in marketing departments around the globe: Where does content marketing belong? Does it belong to marketers because it helps generate leads? Does it belong to a new role—the content marketer—so it can apply a very specific skill set? The content marketing role should be defined on skill set and not on department. MORE

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This is a guest post by Evy Wilkins, VP of Marketing at Traackr. If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives. Recently Imagine you are about to launch a new product. Learn more at [link].

And the Convince & Convert Media division provides digital advice to marketers and business owners via this blog (10 posts per week), our daily email ( The One Thing ), our 4 podcasts, ebooks, books, speaking and beyond. Around here, we always have a lot of balls in the air. Yet, our entire team is 11 people, with nine of them half-time. Teamwork Like Basecamp, but better (for us).

Freed from the shackles of working for marketing automation companies and agencies, I can finally come clean about the truth behind the highly touted and sought after software. There are two very big ideas that are core to the pitch of marketing automation. You’ll Love Marketing Automation. By Michael Shearer. They are: “You’ll love it” . It Does Everything.

But did you know that there a lots of people on Twitter who are looking for products and services that you may offer? SocialCentiv is a marketing application for lead generation on Twitter, allowing you to run effective intent-based marketing campaigns. The post Using SocialCentiv Twitter MarketingSoftware for Lead Generation appeared first on Bill Hartzer.

gShift Labs is the first (at least that I’m aware of ) integrated software package for managing web presence optimization (WPO). But based on a good look at the product, gShift has a great headstart on meeting the challenges of this discipline. Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., gShift aggressively updates the product with new features.

While I have found myself predominately using Chrome for a variety of reasons such as speed, performance, UI and quite frankly I love the extension platform. I’m not alone as usage of Chrome has climbed past 20% market share. Another great productivity tool built right in. Related posts: 9 Great Social Media, Digital Marketing & Productivity Tools.

Here’s a list of what I use that makes me productive, from time savers to the must have tools that rock my world. Why? I can access my critical files (proposals, invoices, insertion orders, client files, personal files, etc.) no matter where I am, just as long as I have the software installed locally. RescueTime : Want to know if you’ve been productive? Gmail.

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Spending on digital marketing is projected to increase by 12% to 15% on average. General Digital Marketing Stats. 1. combined.

The free trial account allows you to check up to 50 keywords daily which works well for helping you find out more information about your online competitors, and monitor your online market. On this page, you can also put in your Paypal email address if you would like to become an affiliate for this product. Getting started is rather easy. Search Engine Optimization

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below.

Marketing and PR professionals can learn a lot from our colleagues in the IT department when it comes to strategic planning and agile communications. They’ve been using agile software development methodologies for years now, and have made huge gains in creativity and productivity as a result. An Agency that Embraces the PESO Model Content Marketing Most Certainly is Not Dead.

Want to market to socially-savvy moms? 92% of them buy products based on social media recommendations. Data from a new study by Child’s Play Communications, specialists in connecting companies with moms, shows that moms are increasingly using social networks to research products. Presented at the Marketing to Moms Conference in Chicago,“How Moms are Using Social [.].

wanted to continue to earn passive income for products I had built, instead of sacrificing the sweet sunshine day-in and day-out in front of a computer. So I began to research new trends in marketing and discovered that I could pair a topic I was speaking on more frequently, starting a consulting business, with an emerging platform, online courses. Guest Post by Elise Perkins.

gShift Labs is the first (at least that I’m aware of ) integrated software package for managing web presence optimization (WPO). But based on a good look at the product, gShift has a great headstart on meeting the challenges of this discipline. Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., gShift aggressively updates the product with new features.

While I have found myself predominately using Chrome for a variety of reasons such as speed, performance, UI and quite frankly I love the extension platform. I’m not alone as usage of Chrome has climbed past 20% market share. Another great productivity tool built right in. Related posts: 9 Great Social Media, Digital Marketing & Productivity Tools.

Here’s a list of what I use that makes me productive, from time savers to the must have tools that rock my world. Why? I can access my critical files (proposals, invoices, insertion orders, client files, personal files, etc.) no matter where I am, just as long as I have the software installed locally. RescueTime : Want to know if you’ve been productive? Gmail.

I’ve found myself breaking free of hard drives and flash drives as more and more cloud based storage and software options have become available. For those not in the know, cloud software/services basically refers to storing or working in online environments where your data is stored “in the cloud” and not on your machine or external hard drives. Great Social Media, Digital Marketing & Productivity Tools. I’m Giving My Content To Social Media Informer For Free And Here’s Why It’s A Good Idea. Software

The tick tock until the big content marketingsoftware shakeup is under way. At last year’s Content Marketing World event, I met with multiple venture capitalists hungry to get a piece of the seemingly explosive market for content marketingsoftware, a bucket into which I place all curation, production, governance, promotion and efficiency wares.

It’s a character trait I have come to recognise in myself over the years, and sooo many of my clients when we work together to streamline their marketing. Or, being engrossed in the latest gadget/electronic device/social media platform/productivity tool to the point of distraction, stopping us from focusing on what’s REALLY important. swear it’s in our DNA. Echosign.

Data is proving to be the driver of technology and marketing strategies as 86 percent of marketers plan to integrate big data in their digital game plan. You can help them further by looking into the right software to help them manage new customer leads. Guest post by John Oechsle. Data Management. Social media. Focus on the Team. About the author: H.

What a year was 2011 for social media and marketing! Things moved at the speed of light, right? I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. But social media is a powerful marketing medium that MUST be used in your marketing tactics today. Source: Mobile Marketer).

Traditionally viewed as a hot spot for product retailers for most of its history, Pinterest has been virtually ignored by B2B companies looking to reach their target market. Follow the tips below to increase the potential of your Pinterest B2B marketing strategy. The more visual appeal, the better, especially in the world of B2B marketing. Think Visually. They should be.

Marketers always kill the golden goose, and content marketing is next on the chopping block. Companies are creating more and more and more and more content for three reasons: The way they used to market doesn’t work as well as it used to work, and they are grasping at alternatives. Content marketing works for them, and they know it. Image from BigStock.com. tweet this ).

By Gini Dietrich Content marketing exhaustion. Content marketing overload. Content marketing is king. Because of that, we often make judgments on companies, products, services, charities we’ll support, and events we want to attend solely by the headline of their content. Because there is so much out there, a backlash around content marketing is building. Vision.

And also the 10 marketing tasks you need outsource to double your productivity. From our work with hundreds of small businesses, here are the top 10 most common marketing tasks that are outsourced: 10 Marketing Tasks You Need Outsource To Double Your Productivity. 1. Content Marketing Schedule. You're reading Want To Double Your Productivity?

is a software application that runs automated tasks (scripts) over the Internet. Marketers hate bots. Bots have been the bane of marketers for nearly as long as online advertising has existed. According to MarketingLand , bots will cost marketers over seven billion dollars in 2016 alone. billion in losses for marketers in 2016 on a global basis." Marketers better love bots. The ability for consumers to ask brands questions, order services, buy products, get customer service, additional information, and more is not something to quickly dismiss.

By Gini Dietrich There is an interesting fight happening in marketing departments around the globe: Where does content marketing belong? Does it belong to marketers because it helps generate leads? Does it belong to a new role—the content marketer—so it can apply a very specific skill set? The content marketing role should be defined on skill set and not on department.

Fast forward a few years, this space has grown tremendously with an influx of new types of software vendors as well as specialization from a growing market. The social software space has ballooned into a disparate set of technologies, data types, and over 1000 vendors confusing buyers. See how I segment these vendors into specific sub classes. Social Media Management Systems.

B2B marketing has traditionally been viewed (correctly) as much different from the promotion of consumer products. Image Credit: Lydia’s Marketing Blog. The study suggested however that the emulation of B2C marketing practices by their B2B counterparts may go beyond ecommerce, however. So, are B2B marketers really adopting B2C practices? Yes and no.

For example, a technical question on Quora can be answered directly from within the tool by your product manager, while a promotion-related query on Facebook can be tackled by your marketing manager simultaneously. Advertising professionals have known for decades what social media marketers are only just realizing: A celebrity endorsement is social media gold for your brand.

Content marketing is more than just text of course, and infographics have become one of the most popular non-text formats. How do infographics fit with other content marketing tactics? What are some of the best tools and resources to help marketers create compelling infographics? Infographics About Content Marketing. Pam is a content marketing rockstar.

For example, a technical question on Quora can be answered directly from within the tool by your product manager, while a promotion-related query on Facebook can be tackled by your marketing manager simultaneously. Advertising professionals have known for decades what social media marketers are only just realizing: A celebrity endorsement is social media gold for your brand.

Successful content marketing initiatives have many moving parts. The good news is that there are many content marketing tools available to help you streamline the process. You’re sure to find something that will help you jumpstart your content marketing programs. It’s easy to curate, upload, and aggregate content related to your content marketing strategy. . 5.

By Cristian Rennella It’s been nearly eight years since elMejorTrato launched, and from the first moment we focused on content marketing as a main strategy for our growth. But we also made lots of mistakes, which provided lessons in what not to do with start-up content marketing. Following are the five most important lessons for you to use in your own content marketing.

According to Forbes , 67 percent of marketers believe email marketing is a great path to increase return-on-investment. . Let’s talk about how you can start to generate success with your email marketing. With a little bit of strategy and a little bit of spice, you’ll have your email marketing working for you in no time! Email Marketing in Different Funnels.

Content marketing. Depending on the social media strategy and the use case (that is social listening, customer care or social media marketing) some functionalities are more important over others. However, there isn’t any one product that provides all eight features. on social media management software. Publishing. Campaigns & promotions. Lead generation.

Whether you generate sales through coaching, services, eBooks, physical products or any of the many other ways bloggers can pull a profit , selling more products online means thinking more like a business. It may sound obvious, but if you’re going to sell products through your blog, you’ve got to get it primed for sales. Ways to Sell More Products Online. Cross Sell .

A couple months ago, we surveyed a ton of bloggers and marketers from our CoSchedule audience to discover three of your biggest marketing challenges: 38% say it’s hard to plan consistent content that hits their goals. Awesome content is a result of awesome marketing goals. Neil Patel says it super-eloquently: Content marketing is more than writing blogs. Here ya go.

And on that note, I want to peel away the surface layer, where all you see is that I launched a product and presumably made a bit of money, and show you the reality of what goes on behind a product launch. Or at least a ViperChill product launch. The end result was that the majority of my audience knew a product was coming, and that it would be a game-changer for bloggers.

Like with any productivity hacks, the most important thing to keep in mind here: Keep it very simple. I’ve seen editorial calendars that actually take more time to create than to implement – I think this is counter-productive. Tweetdeck keeps me very productive. Have you developed any social media productivity tricks of your own? So I have to spread out.

Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Facebook Marketing Case Studies is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. HubSpot. Read the case study. .

More specifically, we’re talking about the seven ways not to do email marketing. Seven Ways Not to Do Email Marketing. This can be a pack of resources, a discount on your products, even a quick how-to guide on ways to fix the main problem that they’re struggling with. Do feel free to share your number one challenge with email marketing right now. Exactly.

Each week, I’ll share with you the top posts on online marketing and productivity. Content Marketing. Companies That Are Dominating Content Marketing by John Rampton. Search Engine Marketing. Social Media Marketing. Ways to Market Your Small Business for Less Than $100 by Victoria Treyger. How to Improve Your Email Marketing With Social Media by Kristi Hines. Productivity. 10 Habits You Should Ditch Now to Bring Productivity to an All-Time High by Sujan Patel. Fetching Friday is back for week fourteen of 2015!

In the meantime, it’s important to talk about offsite content marketing—or promoting the content you create in other places around the web. Offsite Content Marketing. Offsite content marketing is necessary for three reasons: It helps you build new audiences. Even if you work in a very niche, business-to-business organization, offsite content marketing is necessary.

By James Prideaux We all know any successful marketing campaign starts with a sound strategy, and a mobile marketing strategy is no exception. Unfortunately, while mobile continues to grow in its importance as a marketing tactic, many marketers still lack the tools and knowledge to develop a sound and integrated mobile marketing strategy. So why the big fuss?