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5 Super Easy Ways to Improve Your Online Presence

What has always been some sort of a problem for business owners in Singapore and around the world? Improving their online presence.

Business owners have difficulties in looking for a way that their customers find information about their products or services. How would they be able to peddle their products if their presence is not optimal?

There are some tools and techniques you can use to increase your organization’s online presence and these are immensely precious when assimilated into your digital marketing strategy.

Optimizing your Search-ability

Keywords can be misleading and rather competitive depending on the space you are in. Every industry is becoming more competitive especially in the search arena like Google, Yahoo and Bing. It’s essential to be researching and tweaking your target keywords on a regular basis to ensure that you are maximizing your potential online reach. This is for ads if you are doing Adsense or ads on Bing and Yahoo as well.

If you are doing SEO (which every company should) then sustaining the momentum and increasing multiple related keywords can often help get a huge portion of potential traffic and customers in search engine results. The days of keyword stuffing are gone and now search engines look for diversity linking . Identify which words your customers are using to search for your product or service, rather than applying industry jargon that numerous people may not be familiar with or whatever keywords that you feel is important. Many a times we do not see from the customer’s perspective on how they are searching for. A good FREE tool is Adwords Keyword research. Go ahead and try that before plotting your strategy.

Claim your Listing Locally and Expand on What Your Business Offers

Having your company’s current information listed in local directories makes your customers feel more agreeable, and it makes you look more professional and relevant to them. Ensure that you are listed locally in local directories as well.

Expand your business presence and include more information. All you have to do to claim your business space is to visit it on Google Maps and validate the information, and then manage your page. Very simple. You can even embed the maps on your website for people to find you easily. If you are having a store, you can also show how it looks like inside so as to give your customers a virtual tour before they physically arrive. This feature is there in GOOGLE as well.

Don’t Use Your Keywords in Your Google Places Title

Not only will this make you look bad in Google Places, there’s also high chance that it will get you suspended from Google Places as it’s against their terms and conditions. Using 3 to 4 local keywords and phrases can work well for you. It’s also better to include your city name in the keyword in order to get the most out of your local audiences; and people are likely to insert this kind of information into the search bar, allowing people to easily find your business.

Hit the Right Categories, Provide Useful Information, and Request Feedback

Giving your customers as much information as possible about your business is important in building trust, which will increase your conversion and acquisition rate. Add a couple of photos , testimonials and videos of your company, so that clients may know about your company and its culture. This doesn’t help great in SEO, but it does get attention as people are naturally drawn towards pictures and graphics on a page.

A beautiful site won’t hurt either. It will in fact pull rather than push. On the other side of the spectrum an ugly site is worse than no website. So ensure that you get the right web development company to do the work for you.

Customer evaluations are important as a ranking factor as Google views it as a sign of trustworthiness, so it pays to have a steady stream of authentic and honest reviews of your business. Ensure its genuine though and not just for the sake of having stars around your company listing.

Keep it simple and build your email list.

Your website is your turf where you can capture your customers with considerable ease if you know how to play it right and have the right system in place. It’s the place you have all the right tools to portray your company in the proper light to discerning customers who are looking for your service.

Do you want them to fall in love with you?

Do you want to chase them away?

Do you want to entice them with something?

What is your game plan… seriously?

When it’s too complicated, or not explicitly stated what you want people to do, you are probably going to lose them and hence potential income..

Your business, including your product and your customers will be able to create a good relationship if you apply these 5 simple ways to increase your online presence and Brand equity. Building trust between you and your clients may not be easy as one mouse click but it may help you achieve your business goals in the long run if implemented step by step and constantly.

The rule is to keep working at it constantly. So keep on working or if you are busy get a competent online marketing team to do the work for you!

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"We have had a few bad experiences with previous web companies hence there was an apprehension when we chose De Mellows for our online and software needs. But they were a breath of fresh air for us and really showed their expertise and professionalism. Their solutions are great and their support is excellent. They are a call away for my needs and it is comforting to know that good guys in the IT industry do exist. A BIG thank you!"

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AGT pte ltd

"We have had a great experience working with De Mellows. We are already 2 years in the market and tried various ways to get more clients, but we couldn't reach our goal. De Mellows solved this task easily in a short period of time. We didn't even expect that our customer base will increase in such a short period of time. They revamped our website and backend system, created landing pages and also created various digital platforms to bring in more clients. They also enlightened us that just doing SEM and SEO will not work which was contrary to what other digital marketers advocate. In the end, De Mellows proved their point when our sales improved. After De Mellows implemented their secret formula, our revenue shot up rapidly and it was a pleasant surprise. They are highly recommended!"

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hi-school.org

"Our company just started a new secondary business and currently we have about 10 sales per week. As we already have had a successful experience working with De Mellows on our mobile app, we asked them for a proposal on how to increase our sales along with a few other marketing agencies. De Mellows came back with a unique online strategy coupled with assessment on our rivals and industry specifics. We were amazed by their professionalism and in-depth expertise which the others did not bring to the table. Yes our sales improved and it is steadily increasing. There is only one company in Singapore that we trust to do our online marketing and that is De Mellows!"

Olga Kornilova

Bemozza

"We were skeptical about De Mellows at first. Many other award winning and accredited agencies have failed in their quest to boost our revenue and cut our ad/marketing costs. All these companies could do was talk about doing some expensive ads or some expensive so called creative video . Some told us that they will be driving traffic using search engines or doing SEO. All of them did not understand that it can be very costly and the ROI may not be optimal. De Mellows however, came as a breath of fresh air and created a smart method based on our business model and it worked like a charm. These guys are the best in what they do."

Aleksandra Kuznetsova

Affiliated Insurance Solutions

"The De Mellows team is an exceptionally creative and professional bunch. Their service was amazing and they did a good job for us. They did an analysis on my company and the direction we wanted and gave us favourable inputs. Unlike other Web companies who just wanted to get a quick bang for the buck by implementing the solution without understanding our needs and wants, they went out of the way to study our business model as well as other leading players in our industry and advised us on what to do and what not to. After the web implementation, my business has grown 30% and this was just in a matter of weeks. We will be using them again in the future no doubt. Thank you!"

Steven Chen

CEO - 3D Innovation

"Upon the launch of my site, I was very surprised to receive several enquiries. As the days progressed, more calls were received from interested parties requesting information on our programmes and courses. Your creativity speaks for itself."

Cristine Dyason

Founder - Image Academy

"De Mellows did a fantastic job in creating the greatest multimedia presentation for the Asian Centre for Consulting Excellence when we worked together on an ASEAN project launch recently. The skills are setting them apart from most others as does their dedication and innovative conduct for Earned Value interests of the client. Great to be working together. Going the extra miles! Any time again De Mellows"

Peter Luiks

CEO - Asian Centre for Consulting Excellence

“We were skeptical about De Mellows at first. Many other award winning and accredited agencies have failed in their quest to boost our revenue and cut our ad/marketing costs. All these companies could do was talk about doing some expensive ads or some expensive so called creative video . Some told us that they will be driving traffic using search engines or doing SEO. All of them did not understand that it can be very costly and the ROI may not be optimal. De Mellows however, came as a breath of fresh air and created a smart method based on our business model and it worked like a charm. These guys are the best in what they do.”

Aleksandra Kuznetsova

Affiliated Insurance Solutions

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