“Operating in Austin has been a goal for Silvercar since day one,” said Silvercar CEO Luke Schneider. “Our headquarters is in Austin, we have strong ties to the community, and we had so much fun with South x Southwest.”

Upon arrival in Austin, customers are valeted to Silvercar’s facility outside the Austin-Bergstrom International Airport. There, customers pick up and return their Silvercar, and then are valeted back to their departure terminal.

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Counter bypass is just the beginning. The promise of a “data-driven ecosystem” that connects renters with the rental agency, retail services, and even the city is a better managed fleet, an improved user experience, and new revenue opportunities during the rental itself.