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Sian believes working in the media has added an element of pressure to her own habit, revealing: “I've always enjoyed social media – I laugh out loud to so much stuff – but I do feel worried in case I've missed anything.

"I want to be on top of all the stories and I want to know what everyone has been up to. So the addiction to be on top of the news and pop culture is massive for me.

“I can let go, I really can, but I think it’s dangerous because you very quickly fall out of the loop. And because it has become part of my job, I have to take it seriously.

"I love social media, but there’s a bit of stress with it all.

“I feel like sometimes it goes beyond being fun because you think, ‘oh god, I need to post’ or worry you haven’t got as many likes as another person. You think, will you be judged for your next job based on followers?

“I’m definitely guilty of deleting posts if they haven’t had enough likes.”

Even in Sian’s downtime, she is still online. “I sometimes sit there watching a film with my laptop on my knee internet shopping and my phone in my hand browsing Instagram. What is wrong with me?” she laughs.

“Back in April I did a jokey tweet about how to watch a movie in 2018 that went viral and got nearly 80,000 likes.

'The addiction to be on top of the news and pop culture is massive for me' (Image: Getty Images/iStockphoto)

"It was scary how many people could relate – I hadn’t realised how much we are all doing this.”

Although she hasn’t yet worked out exactly how to strike a perfect balance, Sian finds limiting how much she reads comments left under her posts has helped.

“I try not to go through every single comment obsessively,” she says. “I want pictures to do well and I want them to get likes, but for all the thousands of compliments you get, it’s the one insult that gets you.

"It’s a very strange world we live in now, where people are waiting to tear you down.

“Someone once said, ‘ugh, she smiles too much’ and on the next shoot I did, it was on my mind and I looked miserable in all the shots. I realised I’d let that one person change my whole demeanour.”

Deciding not to engage with negativity was a lesson she learned the hard way, following a rather unsettling brush with a stalker.

“I’m pretty lucky with my followers, but every now and then I get one awful one,” she says. “I had a troll a couple of years back who would just say something horrible every single day and went to the next level trying to scare me.

"He posted photos he found on a property website pretending he had been outside my house – luckily it was an old address.

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“I know now that the worst thing you can do is to reply – that first response tells them you’ve seen what they’ve said, that they’ve engaged you and it’s all they need. So my advice to anyone is to ignore negativity and focus on the fun.”

As for the best thing she’s found on the internet, that would have to be boyfriend Jonno, who is Head of Digital for offshore sailing competition The Volvo Ocean Race.

They first met on Twitter. “He was joking with someone I knew and I joined in,” Sian explains. “We kept chatting on and off after that, then about three months later he came to London for a job interview and said he’d like to meet.

"I did a bit of internet stalking and decided he wasn’t a weirdo. Plus, he was friends with people I knew, so it made it feel alright.

“We met for an hour for lunch and it was like we’d known each other all our lives. That was it – and we’ve been going out for five years now.”