Under the "Know Your Limits" campaign, the British
Department of Health surveyed 3,500 adults about their summer holiday drinking
habits and found that while away for a bit of fun and sun, British like a bit
of drink as well – an average of 8 large drinks per day per person, which
equates to about 20 units of alcohol per person per day.

The National Health Service (NHS) advises that men consume
no more than 3 or 4 units of alcohol per day (about 2 pints of beer) and that
women drink only 2 or 3 units daily, about 1 large glass of wine.

The CEO of the public alcohol charity, Drinkaware, Chris
Sorek, commented on the survey results, saying, "Aside from feeling
hungover, the short-term consequences of over-indulging include dehydration,
low mood and weight gain, as well as ending up in potentially risky
situations." He also admonished heavy holiday drinkers about the risks of
heavy drinking, saying, "Whether on holiday or back at home, habitually
drinking more than is recommended can also lead to major health conditions like
liver disease and cancer."

Gillian
Merron, British Public Health Minster, empathized with people who cut loose on
holiday, but called for people to make a return to health drinking habits,
calling "September the new January."

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