2014 FIFA World Cup Coca-Cola Visibility Campaign

Using the tagline “gather everyone” this campaign explores images of people being united through Coca-Cola.

This action took place in 10 different cities: Rio de Janeiro, São Paulo, Belo Horizonte, Porto Alegre, Curitiba, Manaus, Salvador, Cuiabá, Recife and Natal. It involved airports and main subways stations – such as Maracanã and Cardeal Arcoverde (Copacabana) in Rio and Itaquera/Corinthians in São Paulo – in all FIFA World Cup host-cities.​​​​​​​

Among the activations were complete dressing of baggage claims rooms and lobbies at airpoirts, subway corridors using panels with pop-up, campaign motto blockletter and other interventons.