Tag Archives: EA Sports

In the next phase of promotion for the highly-anticipated FIFA 19 game, footballers De Bruyne and Dybala star in a print campaign and gaming assets for the new video game. Media Agency, Lagardère partnered with high-end sport and athlete photographer Rafael Astorga and LS Productions for the FIFA Ultimate Team shoot.

The players showcase their respective skills and signature on-field celebration poses in the striking images whilst adorned in their team kits and the FIFA Ultimate Team Kit for 2019.

Taking place over two days at London’s Big Sky Studios, LS Productions serviced and produced the shoot with De Bruyne and Dybala. With a wealth of experience working with sporting talent and a key production hub in Manchester, LS Productions are well-versed in working with high-end footballers.

LS Productions managed the footballers, their trainers and coaches on set to allow for the very best performances to be captured in a limited time frame. Abi Atkinson, Senior Producer at LS Productions says: “Athletes have demanding and strict schedules meaning the time they have on-set is often quite short. So it’s crucial to have a highly-skilled team and to be prepared.”

“We set up the studio and arranged body doubles of the footballers to do the pre-light run-throughs before the talent arrived, allowing us to be most efficient on the day. We also had the athlete’s trainers and coaches on-set to ensure they were comfortable to perform, and, of course, their preferred music to create a brilliant atmosphere!” says Abi.

The production service company also covered details for action shots such as laying AstroTurf and crash pads and arranged for makeup artists to ensure the talent’s skin reflected their dewy in-game complexion. LS Productions also organised a private jet for one of the players.

As well as the still shots, behind-the-scenes motion assets for socials were also capture on set. Abi adds: “The motion elements of the shoot were actually a last-minute addition but, because we had a tight team in place, were able to accommodate this and in just one day.” We brought on board a great team, who at short notice, were able to quickly ascertain what was involved creatively and get things in place ready for the shoot.

The creative assets form part of a wider campaign for the game launched in September 2018.

About LS ProductionsLS Productions is a UK-wide service production company that goes beyond service. They understand the creative, working collaboratively with a unique in-house locations team and database on hand to produce shoots for TV commercials, music videos, online content, fashion campaigns and editorials.

To mark the worldwide launch of FIFA 18 on September 29th, adam&eveDDB and EA SPORTS have developed a new and innovative skill move that is unique to the game. ‘El Tornado’, starring Cristiano Ronaldo is set to permeate the culture of football, video games, and sport. The move is a seamless dragback, flick, and spinning volley (like a tornado) that has never been attempted in a real professional game - yet.

The commercial showcases how skills and ideas flow from EA SPORTS FIFA into both football and culture. Beginning with a player performing the ‘El Tornado’ move in FIFA 18 for the first time, they upload it for the review of the FIFA 18 community where it gathers traction from influencers around the world, spawning countless attempts and spin-offs as it ricochets through culture.

From in-the-game to on-the-pitch and across the globe, Antoine Griezmann, Dele Alli, and NBA superstar James Harden give us their take on the move after witnessing it first performed in-game and then on the pitch of the Santiago Bernabéu by FIFA 18 cover star Cristiano Ronaldo.

‘El Tornado’ is then picked up by brands such as adidas and Coke, who developed their own versions of ‘El Tornado’ content, as well as inspiring Run the Jewels to create their own bespoke track; “Mean Demeanor (El Tornado Mix)”. Dele even showcases his own ‘El Tornado’ Facebook Camera Lens.

And the advert is just the start, with top FIFA 18 players, world class footballers, brands and artists already being inspired by their first glimpses of ‘El Tornado’ - the real cultural impact of this new skill move is playing out on training pitches right now. If professional players prove that they can replicate the move in training, EA SPORTS can unlock the skill move for their virtual likeness in the game (virtual players and likeness must already be available in FIFA 18).

The campaign is launching with a longform online film supported by 90s, 30s, 15s, social story formats, and TV globally.

Mat Goff, CEO of adam&eveDDB says: “EA SPORTS FIFA is an iconic gaming and entertainment franchise. The chance to build a new skill into a game so embedded in culture is a rare opportunity. It’s been fantastic working with EA, the best footballing talent on the planet and the FIFA gaming community and we can’t wait to see El Tornado take the world by storm.”

Today Electronic Arts Inc. (NASDAQ: EA) announced that Kyrie Irving will be the official cover athlete of NBA LIVE 14 when the game launches this fall on the Xbox One® console, and the PlayStation®4 computer entertainment system. The first overall pick in the 2011 NBA Draft, Irving was named the 2011-12 NBA Rookie of the Year and was a unanimous choice to the 2012 NBA All-Rookie First Team. He was also named an NBA All-Star in 2013 and is the reigning Foot Locker Three-Point Shootout champion.

Get a firsthand look at the worldwide unveiling of Titanfall from Respawn Entertainment at E3 2013. Winner of over 60 E3 Awards and a record-breaking six E3 Game Critics Awards including Best of Show and watch episode one of Battlefield Bootcamp, a refresher course for Battlefield 3 players both old and new. Where every week Battlefield 3 experts to discuss some of the best ways to play as a team and achieve objectives, whether playing as infantry, in vehicles on the ground or in the air

Below, EA SPORTS captured Gareth Bale's free kick technique via motion capture and this will feature in FIFA 14. Bale was also filmed performing a series of athletic drills, passes and shots to capture his likeness and to showcase features such as FIFA 14's Pure Shot, which allows for new and rewarding ways to score.

Electronic Arts Inc. (NASDAQ: EA) today announced that EA SPORTS™ has signed one of Mexico’s most popular and accomplished footballers, Javier 'Chicharito' Hernandez, to a multi-year endorsement contract that will see him make his debut on the cover of FIFA 14 in Mexico, and on one of two covers in the United States. Chicharito will appear wearing the Mexican national team home kit alongside the world’s top footballer, Barcelona and Argentina superstar Lionel Messi. Fans in the United States will also have the option to choose the global cover featuring an iconic image of the world’s No. 1 player, Messi.