From May 1st to June 17th, the health and fitness industry is invited to join The Augie’s Quest MYZONE Challenge! One-hundred percent of all the proceeds generated from the challenge will help fund the introduction of AT-1501 for individuals who are suffering from ALS.

According to the ALS Therapy Institute, “The development of AT-1501, a novel antibody which acts in a highly targeted, disease specific way to tamp down the immune system, is now ready for clinical translation. Developed at the ALS Therapy Development Institute, this potential therapeutic has been screened in more preclinical efficacy experiments than any other compound proposed in the history of the battle to end ALS.”

The time is now to get involved. The Augie’s Quest MYZONE Challenge is all about AT-1501 and our industry uniting as one to provide hope to all those suffering from ALS.

The Augie’s Quest MYZONE Challenge is simple, fun and a great event for members looking to participate in a spring fitness challenge in preparation for summer.

We’re asking all health and fitness facilities to participate in this challenge by having members who are involved donate $15.01 through the MYZONE Challenge Portal. Once they achieve 1501 MEPS in the challenge they qualify for over $50,000 in prizes, which will be shipped directly to the winner’s home.

For health clubs wanting to be involved, The Augie’s Quest MYZONE Challenge provides all the tools and administration assets required. It is also being conducted during a key time of year when clubs would be promoting their getting ready for summer programs. You will be hearing more about this exciting Augie’s Quest MYZONE Challenge directly from MYZONE in the next two weeks.

Kevin McHugh is the COO of The Atlantic Club. For information on getting involved with The Augie’s Quest MYZONE® Challenge, email him at kevinm@theatlanticclub.com.

From May 1st to June 17th, the health and fitness industry is invited to join The Augie’s Quest MYZONE Challenge! One-hundred percent of all the proceeds generated from the challenge will help fund the introduction of AT-1501 for individuals who are suffering from ALS.

According to the ALS Therapy Institute, “The development of AT-1501, a novel antibody which acts in a highly targeted, disease specific way to tamp down the immune system, is now ready for clinical translation. Developed at the ALS Therapy Development Institute, this potential therapeutic has been screened in more preclinical efficacy experiments than any other compound proposed in the history of the battle to end ALS.”

The time is now to get involved. The Augie’s Quest MYZONE Challenge is all about AT-1501 and our industry uniting as one to provide hope to all those suffering from ALS.

The Augie’s Quest MYZONE Challenge is simple, fun and a great event for members looking to participate in a spring fitness challenge in preparation for summer.

We’re asking all health and fitness facilities to participate in this challenge by having members who are involved donate $15.01 through the MYZONE Challenge Portal. Once they achieve 1501 MEPS in the challenge they qualify for over $50,000 in prizes, which will be shipped directly to the winner’s home.

For health clubs wanting to be involved, The Augie’s Quest MYZONE Challenge provides all the tools and administration assets required. It is also being conducted during a key time of year when clubs would be promoting their getting ready for summer programs. You will be hearing more about this exciting Augie’s Quest MYZONE Challenge directly from MYZONE in the next two weeks.

Kevin McHugh is the COO of The Atlantic Club. For information on getting involved with The Augie’s Quest MYZONE® Challenge, email him at kevinm@theatlanticclub.com.

Every celebrity ends up on the receiving end of some death rumors. Celeb death rumors are so plentiful, in fact, that for the most part actors and musicians don't even bother to respond. But Sylvester Stallone, known for his role as the iconic Rocky Balboa in theRocky franchise and his enduring status as one of Hollywood's top action heroes, isn't the type of guy to let that sort of thing slide.

So when rumors began to circulate that he'd succumbed to prostate cancer following a secret battle with the disease, he took to Instagram to let fans know that he's alive—and punching, of course.

"Please ignore this stupidity," Stallone captioned a screenshot of one fan's memorial post on Facebook. "Alive and well and happy and healthy...Still punching!" The photo has been liked over 420,000 times since Stallone posted it on his Instagram account on Monday.

If you need more proof that Sly's alive and well, you need look no further than his last few Instagram posts. When he's not sharing fan photos ahead of the much-anticipatedRocky spinoff Creed II, he's hitting the gym hard.

"Pushing the limits! 100 pounds - This one hurt, I think I’ll go home and take a nap...Bye," he captioned a photo of himself pressing a dumbbell overhead while pumping iron with celebrity trainer Gunnar Peterson, who reposted the shot. The action star looks fit as always, and clearly knows how to crush a good workout.

Follow Stallone on Instagram at @officialslystallone to stay up-to-date on his latest projects.

[RELATED1]

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Jason LaVeris / Getty

Every celebrity ends up on the receiving end of some death rumors. Celeb death rumors are so plentiful, in fact, that for the most part actors and musicians don't even bother to respond. But Sylvester Stallone, known for his role as the iconic Rocky Balboa in theRocky franchise and his enduring status as one of Hollywood's top action heroes, isn't the type of guy to let that sort of thing slide.

So when rumors began to circulate that he'd succumbed to prostate cancer following a secret battle with the disease, he took to Instagram to let fans know that he's alive—and punching, of course.

"Please ignore this stupidity," Stallone captioned a screenshot of one fan's memorial post on Facebook. "Alive and well and happy and healthy...Still punching!" The photo has been liked over 420,000 times since Stallone posted it on his Instagram account on Monday.

If you need more proof that Sly's alive and well, you need look no further than his last few Instagram posts. When he's not sharing fan photos ahead of the much-anticipatedRocky spinoff Creed II, he's hitting the gym hard.

"Pushing the limits! 100 pounds - This one hurt, I think I’ll go home and take a nap...Bye," he captioned a photo of himself pressing a dumbbell overhead while pumping iron with celebrity trainer Gunnar Peterson, who reposted the shot. The action star looks fit as always, and clearly knows how to crush a good workout.

Follow Stallone on Instagram at @officialslystallone to stay up-to-date on his latest projects.

We sat down with Club Solutions’ director of events, Carrie Yeiser, to learn more about what to expect at the Club Solutions events this year and why intimate events are becoming great resources for club owners and operators.

CS: What’s the biggest difference between attending a trade show, versus more intimate events like the Club Solutions Leadership Summit or Retreat?

CY: The biggest difference has to do with connections. At large trade shows, your natural tendency is to go and talk with attendees or sponsors you already know. There is no need to introduce yourself or get outside of your comfort zone. At smaller events, you may know a few attendees, however throughout the event you are put into roundtable discussion groups and activities with everyone there. By the end of the event you have met everyone in the room. Many attendees tell us how the networking is invaluable at our events because of this. You truly make connections that last beyond the event.

CS: Which roundtable discussion topics do you think will be hot topics this year at the Summit and Retreat?

CY: Based on many of last year’s discussion topics and our editorial team’s feedback there are definitely a few that stand out. At the Summit, topics like “Tackling Technology Disruption” will lead attendees through deciding which technology pieces are truly valuable to their business, what is working at their gyms and what’s on the horizon. “Maximizing PT & SGT Profits” will be a hot topic at the Retreat. We’re seeing more and more clubs dedicating spaces for small group and one-on-one training— this topic will lead attendees through best practices for those areas and the management tools to elevate profits in those areas. And lastly, a topic that is always ever-evolving will be the “Social Media Marketing” roundtable at our Retreat. We’ll have a subject matter expert presenting best practices on this topic along with attendees getting to showcase and discuss best practices at their gyms. This topic gets requested almost every year, and I can see why.

CS: If someone is interested in attending a Club Solutions’ event, where should they go and who should they contact?

CY: Interested attendees should visit peakemediaevents.com, and from there they can navigate to either our Club Solutions Leadership Summit or Club Solutions Leadership Retreat pages. The Club Solutions Leadership Summit is sold out in May. The Retreat event in September, however, has limited spots left. Interested attendees can email me directly to reserve their spots or with additional questions at carrie@peakemedia.com.

We sat down with Club Solutions’ director of events, Carrie Yeiser, to learn more about what to expect at the Club Solutions events this year and why intimate events are becoming great resources for club owners and operators.

CS: What’s the biggest difference between attending a trade show, versus more intimate events like the Club Solutions Leadership Summit or Retreat?

CY: The biggest difference has to do with connections. At large trade shows, your natural tendency is to go and talk with attendees or sponsors you already know. There is no need to introduce yourself or get outside of your comfort zone. At smaller events, you may know a few attendees, however throughout the event you are put into roundtable discussion groups and activities with everyone there. By the end of the event you have met everyone in the room. Many attendees tell us how the networking is invaluable at our events because of this. You truly make connections that last beyond the event.

CS: Which roundtable discussion topics do you think will be hot topics this year at the Summit and Retreat?

CY: Based on many of last year’s discussion topics and our editorial team’s feedback there are definitely a few that stand out. At the Summit, topics like “Tackling Technology Disruption” will lead attendees through deciding which technology pieces are truly valuable to their business, what is working at their gyms and what’s on the horizon. “Maximizing PT & SGT Profits” will be a hot topic at the Retreat. We’re seeing more and more clubs dedicating spaces for small group and one-on-one training— this topic will lead attendees through best practices for those areas and the management tools to elevate profits in those areas. And lastly, a topic that is always ever-evolving will be the “Social Media Marketing” roundtable at our Retreat. We’ll have a subject matter expert presenting best practices on this topic along with attendees getting to showcase and discuss best practices at their gyms. This topic gets requested almost every year, and I can see why.

CS: If someone is interested in attending a Club Solutions’ event, where should they go and who should they contact?

CY: Interested attendees should visit peakemediaevents.com, and from there they can navigate to either our Club Solutions Leadership Summit or Club Solutions Leadership Retreat pages. The Club Solutions Leadership Summit is sold out in May. The Retreat event in September, however, has limited spots left. Interested attendees can email me directly to reserve their spots or with additional questions at carrie@peakemedia.com.

During this weeks show, special guest Thomas Plummer talks about how much of your marketing budget should be allocated to social media marketing, how to use social media to market to prospects at different buying stages, how to use video to market your business and 3 tips for fitness business owners marketing on social media.

Thomas Plummer has been working in the fitness business for over 40 years. He founded the Thomas Plummer Company in 1990, which eventually became the National Fitness Business Alliance (NFBA) in 2003. The NFBA is a group of industry vendors and suppliers banded together to bring advanced business education to all fitness business owners operating anywhere in the world.

Currently, Thomas does about 20 workshops a year around the world and is in front of more than 10,000 people a year through numerous speaking engagements as a keynote speaker, event host and private consultant.

He has authored 10 books on the business of fitness, which have remained the bestselling books in the industry for over 20 years and several of the books are currently used as textbooks in numerous college programs as their source for fitness business education. He also has one of the most popular Facebook sites in the industry with over 100,000 followers where he writes about business and life on an almost daily basis.

Thomas is also the creator of the modern training gym concept in the late 1990s, which has led to a complete revolution in the fitness industry. This new gym concept represents the evolution of the industry and this new generation of gym and owner are now the most financially successful fitness businesses in the world.

Due to the over 100,000 people who attended the seminars during the past decade, coupled with the continuing popularity of his books that have sold over 250,000 copies worldwide since first being introduced in 1999, many industry experts feel that Plummer is the most influential person working in the fitness industry today.

He is perhaps best known for helping young fitness professionals understand and master the business side of the gym business and his “no nonsense” speaking style has kept him as one of the most popular speakers in the world of fitness year after year.

What you’ll learn

What percentage of your marketing budget should you spend on social media?

Episode Timeline

00:42 Thank you to this months podcast partner Team Rock Star Fit

01:13 Introducing this weeks guest Thomas Plummer

02:10 Message from this months podcast partner Team Rock Star Fit

02:38 What percentage of your marketing budget should you spend on social media?

07:20 How can we use social media to market to prospects at different buying stages

10:20 How can we convert people who are members of other gyms?

12:38 What is the ideal length of video for customer testimonials?

18:01 Should we use Instagram Stories to promote our fitness business?

Show Sponsors

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During this weeks show, special guest Thomas Plummer talks about how much of your marketing budget should be allocated to social media marketing, how to use social media to market to prospects at different buying stages, how to use video to market your business and 3 tips for fitness business owners marketing on social media.

Thomas Plummer has been working in the fitness business for over 40 years. He founded the Thomas Plummer Company in 1990, which eventually became the National Fitness Business Alliance (NFBA) in 2003. The NFBA is a group of industry vendors and suppliers banded together to bring advanced business education to all fitness business owners operating anywhere in the world.

Currently, Thomas does about 20 workshops a year around the world and is in front of more than 10,000 people a year through numerous speaking engagements as a keynote speaker, event host and private consultant.

He has authored 10 books on the business of fitness, which have remained the bestselling books in the industry for over 20 years and several of the books are currently used as textbooks in numerous college programs as their source for fitness business education. He also has one of the most popular Facebook sites in the industry with over 100,000 followers where he writes about business and life on an almost daily basis.

Thomas is also the creator of the modern training gym concept in the late 1990s, which has led to a complete revolution in the fitness industry. This new gym concept represents the evolution of the industry and this new generation of gym and owner are now the most financially successful fitness businesses in the world.

Due to the over 100,000 people who attended the seminars during the past decade, coupled with the continuing popularity of his books that have sold over 250,000 copies worldwide since first being introduced in 1999, many industry experts feel that Plummer is the most influential person working in the fitness industry today.

He is perhaps best known for helping young fitness professionals understand and master the business side of the gym business and his “no nonsense” speaking style has kept him as one of the most popular speakers in the world of fitness year after year.

What you’ll learn

What percentage of your marketing budget should you spend on social media?

Episode Timeline

00:42 Thank you to this months podcast partner Team Rock Star Fit

01:13 Introducing this weeks guest Thomas Plummer

02:10 Message from this months podcast partner Team Rock Star Fit

02:38 What percentage of your marketing budget should you spend on social media?

07:20 How can we use social media to market to prospects at different buying stages

10:20 How can we convert people who are members of other gyms?

12:38 What is the ideal length of video for customer testimonials?

18:01 Should we use Instagram Stories to promote our fitness business?

SE: They offer a Planet Fitness corporate-tested energy management solution that I expect will save me 20 percent or more on my utility bills and make it much easier for me to manage my HVAC system and maintenance going forward. ​

CS: Does having a properly cooled/heated club impact the member experience?

SE: ​Absolutely. And having this remotely controlled means we can react more effectively and quickly to issues 24/7. It also helps us manage our maintenance techs — we can given them better fault information and be assured their work resolves the problem. We were amazed that it even helped us commission new equipment for new gyms much more effectively as well. ​

CS: How would you describe Save Energy Systems’ customer service?

SE: Top notch. When you have the CEO of the company overseeing the service and support, what else can you expect? Paul Laskow does an amazing job ensuring we get the support we need.

SE: ​For the same reasons I made the move. Save Energy Systems offers better control and optimization of the member experience regardless of season and time of day, ​​and reduced peak demand, which translates to lower HVAC operating cost and therefore higher EBIDTA. ​

SE: They offer a Planet Fitness corporate-tested energy management solution that I expect will save me 20 percent or more on my utility bills and make it much easier for me to manage my HVAC system and maintenance going forward. ​

CS: Does having a properly cooled/heated club impact the member experience?

SE: ​Absolutely. And having this remotely controlled means we can react more effectively and quickly to issues 24/7. It also helps us manage our maintenance techs — we can given them better fault information and be assured their work resolves the problem. We were amazed that it even helped us commission new equipment for new gyms much more effectively as well. ​

CS: How would you describe Save Energy Systems’ customer service?

SE: Top notch. When you have the CEO of the company overseeing the service and support, what else can you expect? Paul Laskow does an amazing job ensuring we get the support we need.

SE: ​For the same reasons I made the move. Save Energy Systems offers better control and optimization of the member experience regardless of season and time of day, ​​and reduced peak demand, which translates to lower HVAC operating cost and therefore higher EBIDTA. ​

New Strategic Partnership Further Integrates Perkville Rewards Program into Daxko’s solutions

Daxko, the industry leader in member-based health and wellness software, announced its official partnership with Perkville, the #1 loyalty and rewards program in the fitness space. This partnership will deepen the integration of Perkville’s customizable rewards suite with Daxko’s services and software, including Daxko Operations, Daxko Spectrum, and the newly acquired Club Automation.

The combination of Perkville’s sleek rewards program with Daxko’s comprehensive solutions means gym and health club owners can motivate their members through enticing rewards, leading to retention and building community. Through the partnership, gym owners using Daxko’s solutions can incentivize purchases, check-ins, social posts, referrals and more with special rewards tailored for their members, including free classes, products and workshops.

Perkville’s system is fully automated, allowing clients to customize rewards that are personalized for members without having to invest their time managing a rewards system.

“We’re thrilled that through our partnership with Perkville, our clients gain a convenient rewards system that allows them to tailor options that are right for them and for their members,” said Dave Gray, CEO of Daxko. “We know our customers rely on seamless, easy-to-use solutions to keep their business running smoothly. We’ve also seen the power of rewards to incentivize members to form healthy habits and retain their gym membership. Perkville’s rewards program paired with Daxko’s health and wellness software is a natural fit.”

“By partnering with Daxko’s services and software, it’s easy for members to earn rewards simply by going to the participating gym or health club of their choice,” said Sunil Saha, CEO of Perkville. “Through integration into Daxko’s solutions, more gym and health club members can conveniently earn and redeem rewards. We find our customizable rewards drive referrals and keep members coming back, and we’re excited to expand to more customers who rely on Daxko solutions.”

About Perkville

Perkville is the leading customer reward platform in the health and fitness industry, serving 2,300 locations worldwide. Perkville’s reward programs are custom-tailored to each club to drive retention, referrals and in-club purchases. The platform integrates with most membership systems and white labeled apps to provide a seamless experience for health club members. For more information, visit perkville.com.

About Daxko

Daxko delivers comprehensive technology solutions and experienced services to all kinds of member-based health and wellness centers. Since Daxko began in 1998, we’ve grown to span 68 countries, 10,000 facilities and over 20 million members. Daxko customers rely on us to be the engine of their growth with deep insight, guidance, technology solutions, and exceptional experiences that make us the industry’s recognized #1 software provider. To learn more, visit daxko.com.

New Strategic Partnership Further Integrates Perkville Rewards Program into Daxko’s solutions

Daxko, the industry leader in member-based health and wellness software, announced its official partnership with Perkville, the #1 loyalty and rewards program in the fitness space. This partnership will deepen the integration of Perkville’s customizable rewards suite with Daxko’s services and software, including Daxko Operations, Daxko Spectrum, and the newly acquired Club Automation.

The combination of Perkville’s sleek rewards program with Daxko’s comprehensive solutions means gym and health club owners can motivate their members through enticing rewards, leading to retention and building community. Through the partnership, gym owners using Daxko’s solutions can incentivize purchases, check-ins, social posts, referrals and more with special rewards tailored for their members, including free classes, products and workshops.

Perkville’s system is fully automated, allowing clients to customize rewards that are personalized for members without having to invest their time managing a rewards system.

“We’re thrilled that through our partnership with Perkville, our clients gain a convenient rewards system that allows them to tailor options that are right for them and for their members,” said Dave Gray, CEO of Daxko. “We know our customers rely on seamless, easy-to-use solutions to keep their business running smoothly. We’ve also seen the power of rewards to incentivize members to form healthy habits and retain their gym membership. Perkville’s rewards program paired with Daxko’s health and wellness software is a natural fit.”

“By partnering with Daxko’s services and software, it’s easy for members to earn rewards simply by going to the participating gym or health club of their choice,” said Sunil Saha, CEO of Perkville. “Through integration into Daxko’s solutions, more gym and health club members can conveniently earn and redeem rewards. We find our customizable rewards drive referrals and keep members coming back, and we’re excited to expand to more customers who rely on Daxko solutions.”

About Perkville

Perkville is the leading customer reward platform in the health and fitness industry, serving 2,300 locations worldwide. Perkville’s reward programs are custom-tailored to each club to drive retention, referrals and in-club purchases. The platform integrates with most membership systems and white labeled apps to provide a seamless experience for health club members. For more information, visit perkville.com.

About Daxko

Daxko delivers comprehensive technology solutions and experienced services to all kinds of member-based health and wellness centers. Since Daxko began in 1998, we’ve grown to span 68 countries, 10,000 facilities and over 20 million members. Daxko customers rely on us to be the engine of their growth with deep insight, guidance, technology solutions, and exceptional experiences that make us the industry’s recognized #1 software provider. To learn more, visit daxko.com.

Talk about your old-school ass-kickers. Those tough, scrappy kids from the 80's flick The Karate Kid are back, and looking to settle a score.

You'd think after all these years—just under 34—the two would have let bygones be bygones and gone their separate ways. But judging from the first trailer for YouTube Red's new original series, Cobra Kai, that doesn't appear to be the case. As a matter of fact, it looks like Johnny Lawrence (Billy Zabka) and Daniel LaRusso (Ralph Macchio) are ready to square off once again.

See for yourself in the trailer:

Then again, the two foes would now be in their 50s, which wouldn't bode well for an intense fight scene, or even a single crane kick to the chops for that matter. What's more likely is that younger family members will get caught in the fray, and be responsible for any beatings that need doling out.

While Cobra Kai brings back two of the main characters from the 1984 hit flick, Mister Miyagi (Pat Morita) will not be one of them. Sadly, Morita passed away back in 2005, leaving a void in this Karate Kidreboot that will be tough to fill. So who's going to "wax on" with nuggets of wisdom and advice that only an old guy can pontificate upon? Maybe the curmudgeonly Ed Asner, who will be playing Johnny's stepdad in the series, will help bring order to the longtime feud. Or maybe we'll see another epic showdown on the mat.

Whatever the scenario, fans of all ages are sure to get swept up in the heated history between the adversaries, and how they're ultimately able to work out their differences. Hopefully, it involves at least one foot to the face.

Cobra Kai is set to debut on YouTube Red at some point in 2018.

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YouTube / Cobra Kai

Talk about your old-school ass-kickers. Those tough, scrappy kids from the 80's flick The Karate Kid are back, and looking to settle a score.

You'd think after all these years—just under 34—the two would have let bygones be bygones and gone their separate ways. But judging from the first trailer for YouTube Red's new original series, Cobra Kai, that doesn't appear to be the case. As a matter of fact, it looks like Johnny Lawrence (Billy Zabka) and Daniel LaRusso (Ralph Macchio) are ready to square off once again.

See for yourself in the trailer:

Then again, the two foes would now be in their 50s, which wouldn't bode well for an intense fight scene, or even a single crane kick to the chops for that matter. What's more likely is that younger family members will get caught in the fray, and be responsible for any beatings that need doling out.

While Cobra Kai brings back two of the main characters from the 1984 hit flick, Mister Miyagi (Pat Morita) will not be one of them. Sadly, Morita passed away back in 2005, leaving a void in this Karate Kidreboot that will be tough to fill. So who's going to "wax on" with nuggets of wisdom and advice that only an old guy can pontificate upon? Maybe the curmudgeonly Ed Asner, who will be playing Johnny's stepdad in the series, will help bring order to the longtime feud. Or maybe we'll see another epic showdown on the mat.

Whatever the scenario, fans of all ages are sure to get swept up in the heated history between the adversaries, and how they're ultimately able to work out their differences. Hopefully, it involves at least one foot to the face.

When someone asks you to make a muscle, chances are you don’t flex your traps or rise onto your toes to show off your calves. You're going to roll up your sleeves and flex your biceps, inviting onlookers to your own personal “gun show.”

And while those arm-focused articles can prove helpful, many seem to present the same basic information, which can only take your gains so far. In an effort to help you bust through your biceps-building plateaus, we've got a unique approach to promote new growth for those all-important show muscles.

With that said, you can adopt a unique lifting approach that'll help maximize your genetics by targeting every muscle fiber during the all-dumbbell biceps workout below. It's called the ESP(x)2™ Training System Approach:

E = Eccentric (focus on the negative contraction of the exercise to create both mechanical tension and muscle damage)S = Stretch (focus on the stretch position of the exercise to create both mechanical tension and muscle damage)P1 = Peak Contraction (focus on the “squeeze” of the exercise in order to recruit the largest motor units and increase “neural drive”)P2 = Pump (focus on manifesting the greatest possible blood flow to the target muscle to induce metabolic stress)

The following exercises will touch on all of these muscle-building approaches.

When someone asks you to make a muscle, chances are you don’t flex your traps or rise onto your toes to show off your calves. You're going to roll up your sleeves and flex your biceps, inviting onlookers to your own personal “gun show.”

And while those arm-focused articles can prove helpful, many seem to present the same basic information, which can only take your gains so far. In an effort to help you bust through your biceps-building plateaus, we've got a unique approach to promote new growth for those all-important show muscles.

With that said, you can adopt a unique lifting approach that'll help maximize your genetics by targeting every muscle fiber during the all-dumbbell biceps workout below. It's called the ESP(x)2™ Training System Approach:

E = Eccentric (focus on the negative contraction of the exercise to create both mechanical tension and muscle damage)S = Stretch (focus on the stretch position of the exercise to create both mechanical tension and muscle damage)P1 = Peak Contraction (focus on the “squeeze” of the exercise in order to recruit the largest motor units and increase “neural drive”)P2 = Pump (focus on manifesting the greatest possible blood flow to the target muscle to induce metabolic stress)

The following exercises will touch on all of these muscle-building approaches.

When you’re shopping, look for a bird labeled “pasture raised” and “organic,” because a turkey that’s been raised without hormones, steroids, or antibiotics—and hasn’t been injected with flavor-faking liquids—will taste better. When you prep it, season it with simply salt and pepper, not a slathering of oil or butter—it’s important that the skin be completely dry when you put it in the oven.

Directions:

Heat oven to 400°.

Place turkey, breast-side down, on a rack in a large baking dish; rub salt and pepper over it.

Cover with foil, poke holes in foil, and roast for 45 minutes.

Turn breast-side up; roast until an instant-read thermometer registers 160°F in the breast and 170°F in the thigh.

Let rest for 30 minutes.

]]>

When you’re shopping, look for a bird labeled “pasture raised” and “organic,” because a turkey that’s been raised without hormones, steroids, or antibiotics—and hasn’t been injected with flavor-faking liquids—will taste better. When you prep it, season it with simply salt and pepper, not a slathering of oil or butter—it’s important that the skin be completely dry when you put it in the oven.

Directions:

Heat oven to 400°.

Place turkey, breast-side down, on a rack in a large baking dish; rub salt and pepper over it.

Cover with foil, poke holes in foil, and roast for 45 minutes.

Turn breast-side up; roast until an instant-read thermometer registers 160°F in the breast and 170°F in the thigh.

For many health clubs, the top three priorities are sales, retention and member engagement. Recently, Gold’s Gym has discovered that Styku’s 3D body scanning technology can assist in all three areas.

Here, Aaron Cave, the vice president of fitness for Gold’s Gym, shares more about why they chose to implement Styku at all 150 Gold’s Gym corporate locations and how the partnership has added dollars to the bottom line.

CS:What made you decide to partner with Styku and invest in 3D body scanning?

AC: We wanted to be able to show members their starting points. We felt it was very important that all of our members had the ability to get a very realistic look at where they were at on their fitness journey, and 3D body scanning technology allows us to do that in a very non-invasive, cool way. Members can visualize that starting point versus a number from a tape measure or a number from a scale, which doesn’t really tap into your emotions. The visual image is such a better catalyst for transformation because it taps into both the logical and emotional side. That was kind of what started the process.

CS:What made you pick Styku over some of the other 3D body scanning options?

AC: What appealed to us about Styku was it had a small footprint, which is important for us in our assessment rooms, that it not take up a ton of space. It was very accurate — the readings we got, in comparing those to actual tape measurements, were very accurate. It’s significantly less invasive than using calipers or tape measures around, where a trainer has to get pretty close to a client. With the scanning technology, they can even scan themselves in the privacy of the room, which is really great for members. And it had incredible support when we had technical issues or questions.

CS:What ROI have you seen from this investment?

AC: We’ve seen more people buy training because of it, because people can see where they actually are on their fitness journey versus just where they think they are — this is very objective feedback. The trainer doesn’t even have to give the feedback, they can look at the image and see, “Wow, I’ve got a lot of work to do.” With Gold’s Gym, we want part of our commitment to these members to be, “We’re going to show you a starting point and then walk with you along the way and show you the ropes.” Styku has enabled us to do that and also track a member’s progress.

The follow-up scan is also incredibly important — after a member gets that first scan, we want to get them back here in 30 days and help them see whether or not what they’re doing is working. Are they getting the results they want? If so, great, and if not, let’s tweak the training plan a little bit.

CS:What other impact have you seen on personal training sales?

AC: We’ve found getting the members to show up to that first appointment to get the assessment is significantly easier when you have something like this 3D scanner as a reason to show up — it’s very intriguing for the members. A lot more people are showing up for these assessments than ever before.

CS: In what other ways has Styku impacted Gold’s Gym’s bottom line?

AC: Without going into specifics, we’ve definitely seen an uptick in our show rate. We’ve also seen an uptick in our close rate. There are more people showing up to get training because of the scanner. It’s just a much better offer for the member. We also make it part of our one-on-one personal training packages. All of our personal trainings get one free 3D scan per month, and that’s the same for all our studio clientele and boot camp clientele. They all get access to one scan a month.

CS: Do you see this as a great differentiator from other gyms in the area?

AC: We have not seen anybody do 3D body imaging on this scale, and many of our franchisees are beginning to adopt it in their clubs. It’s a great way to run challenges during the year where you can put members against other members, or clubs against other clubs, and Styku aggregates that data for us. It’s really helpful to be able to see on a club level how members’ fitness levels are changing.

CS: What other benefits have you seen from Styku? Why should other clubs consider offering 3D body scanning?

AC: It’s not invasive, members can actually track their progress —a number on a scale doesn’t tell the whole story. We have many clients who will gain muscle for the first time and see the scale actually go up, but because of 3D scanning, they can see their body composition has improved significantly. So that number on the scale that used to dominate their emotions, whether they’re doing better or worse, kind of becomes secondary because now they’re trying to improve their body composition. Too many times, that number on the scale is what we get fixated on and 3D technology gives us that view when you overlay the two images — the before and after — you can see where your body is improving, which is really encouraging to someone who’s training. It’s a sales tool, it’s a retention tool, it’s a member engagement tool, and we use it for all of those applications.

For many health clubs, the top three priorities are sales, retention and member engagement. Recently, Gold’s Gym has discovered that Styku’s 3D body scanning technology can assist in all three areas.

Here, Aaron Cave, the vice president of fitness for Gold’s Gym, shares more about why they chose to implement Styku at all 150 Gold’s Gym corporate locations and how the partnership has added dollars to the bottom line.

CS:What made you decide to partner with Styku and invest in 3D body scanning?

AC: We wanted to be able to show members their starting points. We felt it was very important that all of our members had the ability to get a very realistic look at where they were at on their fitness journey, and 3D body scanning technology allows us to do that in a very non-invasive, cool way. Members can visualize that starting point versus a number from a tape measure or a number from a scale, which doesn’t really tap into your emotions. The visual image is such a better catalyst for transformation because it taps into both the logical and emotional side. That was kind of what started the process.

CS:What made you pick Styku over some of the other 3D body scanning options?

AC: What appealed to us about Styku was it had a small footprint, which is important for us in our assessment rooms, that it not take up a ton of space. It was very accurate — the readings we got, in comparing those to actual tape measurements, were very accurate. It’s significantly less invasive than using calipers or tape measures around, where a trainer has to get pretty close to a client. With the scanning technology, they can even scan themselves in the privacy of the room, which is really great for members. And it had incredible support when we had technical issues or questions.

CS:What ROI have you seen from this investment?

AC: We’ve seen more people buy training because of it, because people can see where they actually are on their fitness journey versus just where they think they are — this is very objective feedback. The trainer doesn’t even have to give the feedback, they can look at the image and see, “Wow, I’ve got a lot of work to do.” With Gold’s Gym, we want part of our commitment to these members to be, “We’re going to show you a starting point and then walk with you along the way and show you the ropes.” Styku has enabled us to do that and also track a member’s progress.

The follow-up scan is also incredibly important — after a member gets that first scan, we want to get them back here in 30 days and help them see whether or not what they’re doing is working. Are they getting the results they want? If so, great, and if not, let’s tweak the training plan a little bit.

CS:What other impact have you seen on personal training sales?

AC: We’ve found getting the members to show up to that first appointment to get the assessment is significantly easier when you have something like this 3D scanner as a reason to show up — it’s very intriguing for the members. A lot more people are showing up for these assessments than ever before.

CS: In what other ways has Styku impacted Gold’s Gym’s bottom line?

AC: Without going into specifics, we’ve definitely seen an uptick in our show rate. We’ve also seen an uptick in our close rate. There are more people showing up to get training because of the scanner. It’s just a much better offer for the member. We also make it part of our one-on-one personal training packages. All of our personal trainings get one free 3D scan per month, and that’s the same for all our studio clientele and boot camp clientele. They all get access to one scan a month.

CS: Do you see this as a great differentiator from other gyms in the area?

AC: We have not seen anybody do 3D body imaging on this scale, and many of our franchisees are beginning to adopt it in their clubs. It’s a great way to run challenges during the year where you can put members against other members, or clubs against other clubs, and Styku aggregates that data for us. It’s really helpful to be able to see on a club level how members’ fitness levels are changing.

CS: What other benefits have you seen from Styku? Why should other clubs consider offering 3D body scanning?

AC: It’s not invasive, members can actually track their progress —a number on a scale doesn’t tell the whole story. We have many clients who will gain muscle for the first time and see the scale actually go up, but because of 3D scanning, they can see their body composition has improved significantly. So that number on the scale that used to dominate their emotions, whether they’re doing better or worse, kind of becomes secondary because now they’re trying to improve their body composition. Too many times, that number on the scale is what we get fixated on and 3D technology gives us that view when you overlay the two images — the before and after — you can see where your body is improving, which is really encouraging to someone who’s training. It’s a sales tool, it’s a retention tool, it’s a member engagement tool, and we use it for all of those applications.

With his mega-monster shark film The Meg coming up in August and a Hobbs and Shaw spinoff with Johnson on the horizon, Statham just keeps on adding projects.

Statham already is set to return for the sequel Spy 2 with Melissa McCarthy. He's developing a Hong Kong action thriller with STX Entertainment. Now, he has another badass role on the horizon: veteran hitman.

Statham is circling the lead role in The Killer’s Game, with xXx: The Return of Xander Cage director D.J. Caruso behind the camera, according to an exclusive in The Hollywood Reporter.

The film is based on Jay Bonansinga’s novel, and follows “a veteran assassin who is diagnosed with a life-threatening illness and takes a hit out on himself to avoid the pain that is destined to follow. After ordering the kill, he finds out that he was misdiagnosed—and must then fend off the army of former colleagues trying to kill him.”

The script has been floating around Hollywood for years, with stars like Michael Keaton and Wesley Snipes having been attached to it in the past.

Assassins trying to kill another assassin gives the story some undeniable John Wick vibes, which should make Killer's Game an action-fest with Statham smack-dab in the middle of it.

The Meg is set for release on August 10, 2018.

The Hobbs and Shaw spinoff from the Fast and Furious franchise will be released on July 26, 2019.

With his mega-monster shark film The Meg coming up in August and a Hobbs and Shaw spinoff with Johnson on the horizon, Statham just keeps on adding projects.

Statham already is set to return for the sequel Spy 2 with Melissa McCarthy. He's developing a Hong Kong action thriller with STX Entertainment. Now, he has another badass role on the horizon: veteran hitman.

Statham is circling the lead role in The Killer’s Game, with xXx: The Return of Xander Cage director D.J. Caruso behind the camera, according to an exclusive in The Hollywood Reporter.

The film is based on Jay Bonansinga’s novel, and follows “a veteran assassin who is diagnosed with a life-threatening illness and takes a hit out on himself to avoid the pain that is destined to follow. After ordering the kill, he finds out that he was misdiagnosed—and must then fend off the army of former colleagues trying to kill him.”

The script has been floating around Hollywood for years, with stars like Michael Keaton and Wesley Snipes having been attached to it in the past.

Assassins trying to kill another assassin gives the story some undeniable John Wick vibes, which should make Killer's Game an action-fest with Statham smack-dab in the middle of it.

The Meg is set for release on August 10, 2018.

The Hobbs and Shaw spinoff from the Fast and Furious franchise will be released on July 26, 2019.

There are tons of fancy weight training and machine heavy workout plans that you should consider, but sometimes that’s not possible. Often a simple gritty, trying bodyweight workout is all you need to transform your body. Try this sequence below next time you can’t make it to the gym.

Do the first move for 20 sec., rest 10 sec.; then do the second move for 20 sec., rest 10 sec., etc., continuing for 4 min. straight. After Tabata moves, go to 1-min. core movement, then directly into your next Tabata sequence.

There are tons of fancy weight training and machine heavy workout plans that you should consider, but sometimes that’s not possible. Often a simple gritty, trying bodyweight workout is all you need to transform your body. Try this sequence below next time you can’t make it to the gym.

Do the first move for 20 sec., rest 10 sec.; then do the second move for 20 sec., rest 10 sec., etc., continuing for 4 min. straight. After Tabata moves, go to 1-min. core movement, then directly into your next Tabata sequence.

One of the most unsettling situations a gym-goer can experience is a health emergency. In most cases, the responsiveness of the staff on hand can be critical to helping the victim, so it’s imperative to have your staff well-trained in the event of a health emergency.

Club Solutions spoke with Mark Daly, the national media director for Anytime Fitness, about the importance of health emergency protocols and how to implement these strategies with your staff.

CS: What protocols do you have in place for health emergencies?

MD: First and foremost, everybody needs to be trained in CPR. Because Anytime Fitness gyms are most often located in smaller communities, there’s extensive cooperation and planning with local police departments and first responders. In most communities, the franchisees will deliver key fobs to give to the local police and fire departments so they have access to the gyms 24 hours a day. The gyms don’t have nooks and crannies where something would happen and you wouldn’t see it — there are surveillance cameras that cover every square inch of each Anytime Fitness gym except the private changing rooms and tanning rooms. And those cameras can be remotely monitored by a manager or the owner 24 hours a day. During new franchisee training, our franchise consultants and other team leaders coach our franchisees about the importance of preparing for every imaginable incident that might occur at the gym, including how to respond to an injury, how to contact first responders, how to secure and rope off equipment where an injury may have occurred, how to document responses to an emergency, and those sort of things.

CS: Are there any challenges in implementing safety protocols?

MD: No special challenges for us. We recently expanded our new franchisee training from one week to two mandatory weeks because there is so much to cover. That gives us more time to impress upon our franchisees and their managers the importance of preparing for an accident so you can respond quickly.

CS: How do you educate your staff on these procedures?

MD: We encourage our franchisees to practice responses to accidents and emergencies on a regular basis. There isn’t any resistance to that — the emergency preparedness and response plans are posted on what we refer to as the “Anytime Academy.” They’re easily downloadable and we instruct the franchisees to have many copies available and distribute them to all the new employees.

CS: How do you educate members on these procedures?

MD: The orientation for all new members is an hour-long process and all new members are given comprehensive tours of the gym and taught how to use the various pieces of equipment to minimize the chances that they are using equipment incorrectly, which would, in turn, minimize the chances that they would hurt themselves. All new members are given a free fitness assessment which involves talking with a personal trainer or staff member about their physical limitations, skills and health history. Part of that is also physical — they go through six basic movements to assess their skills and limitations, then as a result, they’re given a 30-day “get started” plan that is designed to start small and build upon various exercises so they don’t hurt themselves. All Anytime Fitness gyms have personal security devices, which are lightweight lanyards you can wear around your neck with an emergency response button. Each gym typically has four of these devices, and members are instructed to use the security devices when they’re in the gym during un-staffed hours.

CS: Do you have any advice for other health clubs?

MD: Nothing is more important than your members’ safety and security — we are, after all, health clubs. The larger your facility and system, the more inevitability there will be accidents you need to respond to, and the time to prepare for these inevitable accidents is well before you open your doors. When an incident does happen, you need to think, “I know exactly how to respond because we have practiced and prepared for this.” First, there needs to be a very quick assessment of what’s happening and the next steps you have prepared to take. Who is going to contact first responders? Who is going to tend to the member who needs assistance? What else can we do to maximize the chances of a good outcome?

One of the most unsettling situations a gym-goer can experience is a health emergency. In most cases, the responsiveness of the staff on hand can be critical to helping the victim, so it’s imperative to have your staff well-trained in the event of a health emergency.

Club Solutions spoke with Mark Daly, the national media director for Anytime Fitness, about the importance of health emergency protocols and how to implement these strategies with your staff.

CS: What protocols do you have in place for health emergencies?

MD: First and foremost, everybody needs to be trained in CPR. Because Anytime Fitness gyms are most often located in smaller communities, there’s extensive cooperation and planning with local police departments and first responders. In most communities, the franchisees will deliver key fobs to give to the local police and fire departments so they have access to the gyms 24 hours a day. The gyms don’t have nooks and crannies where something would happen and you wouldn’t see it — there are surveillance cameras that cover every square inch of each Anytime Fitness gym except the private changing rooms and tanning rooms. And those cameras can be remotely monitored by a manager or the owner 24 hours a day. During new franchisee training, our franchise consultants and other team leaders coach our franchisees about the importance of preparing for every imaginable incident that might occur at the gym, including how to respond to an injury, how to contact first responders, how to secure and rope off equipment where an injury may have occurred, how to document responses to an emergency, and those sort of things.

CS: Are there any challenges in implementing safety protocols?

MD: No special challenges for us. We recently expanded our new franchisee training from one week to two mandatory weeks because there is so much to cover. That gives us more time to impress upon our franchisees and their managers the importance of preparing for an accident so you can respond quickly.

CS: How do you educate your staff on these procedures?

MD: We encourage our franchisees to practice responses to accidents and emergencies on a regular basis. There isn’t any resistance to that — the emergency preparedness and response plans are posted on what we refer to as the “Anytime Academy.” They’re easily downloadable and we instruct the franchisees to have many copies available and distribute them to all the new employees.

CS: How do you educate members on these procedures?

MD: The orientation for all new members is an hour-long process and all new members are given comprehensive tours of the gym and taught how to use the various pieces of equipment to minimize the chances that they are using equipment incorrectly, which would, in turn, minimize the chances that they would hurt themselves. All new members are given a free fitness assessment which involves talking with a personal trainer or staff member about their physical limitations, skills and health history. Part of that is also physical — they go through six basic movements to assess their skills and limitations, then as a result, they’re given a 30-day “get started” plan that is designed to start small and build upon various exercises so they don’t hurt themselves. All Anytime Fitness gyms have personal security devices, which are lightweight lanyards you can wear around your neck with an emergency response button. Each gym typically has four of these devices, and members are instructed to use the security devices when they’re in the gym during un-staffed hours.

CS: Do you have any advice for other health clubs?

MD: Nothing is more important than your members’ safety and security — we are, after all, health clubs. The larger your facility and system, the more inevitability there will be accidents you need to respond to, and the time to prepare for these inevitable accidents is well before you open your doors. When an incident does happen, you need to think, “I know exactly how to respond because we have practiced and prepared for this.” First, there needs to be a very quick assessment of what’s happening and the next steps you have prepared to take. Who is going to contact first responders? Who is going to tend to the member who needs assistance? What else can we do to maximize the chances of a good outcome?

Mike Michalowicz is the entrepreneur behind three multimillion dollar companies and is the author of Profit First, The Pumpkin Plan and what BusinessWeek deemed the entrepreneur’s cult classic, The Toilet Paper Entrepreneur. Mike is a former small business columnist for The Wall Street Journal and the former business makeover specialist on MSNBC. Today Mike travels the world as entrepreneurial advocate speaking to groups just like ours. He is globally recognized as the guy who “challenges out dated business beliefs” and teaches us what to do about it.

#FBPFamily MeetUp

Mike Michalowicz is the entrepreneur behind three multimillion dollar companies and is the author of Profit First, The Pumpkin Plan and what BusinessWeek deemed the entrepreneur’s cult classic, The Toilet Paper Entrepreneur. Mike is a former small business columnist for The Wall Street Journal and the former business makeover specialist on MSNBC. Today Mike travels the world as entrepreneurial advocate speaking to groups just like ours. He is globally recognized as the guy who “challenges out dated business beliefs” and teaches us what to do about it.

What’s the best way to grow your business in 2018? For some club operators, this question is daunting.

But it doesn’t have to be (daunting that is). In a recent webinar by Carolyn Fetters, founder of Balanced Habits, she explained there are a number of proven strategies clubs can take to grow their businesses this year, including:

Strategic brand alignment

Branding your company more effectively

Multiple profit centers (departments)

Operating systems for efficiency

Being prepared for new business and opportunities

During the webinar, Fetters provides an overview of each strategy and how it can benefit clubs. Ultimately, growth comes down to choosing which one (or more) best aligns with your business model and its goals.

Clubs should also keep the following in mind:

Understand who you are and who you serve. “Understand every aspect of your brand and position it to stand out in a very crowded space,” said Fetters. “To understand your customer, it’s really a great idea to create a customer avatar that identifies who they are. So sitting down with your team and identifying who you serve, their age, their gender, where they live, what their goals are — learn every aspect of your customer, so that all of your marketing can speak directly to that person.”

Be super clear on your business’ unique selling proposition. “What do you want to be known for? You can’t just be a great gym with fabulous trainers, beautiful equipment, nice showers and maybe a smoothie bar,” said Fetters. “Anyone can do that. You have to figure out what you can do to set yourself apart from your competition.”

The final and most important step, said Fetters, is action. “Have a clear vision of what you want a new department to look like,” she said. “Ensure that any new departments and all that you have now are systematic and efficient — this is how you can multiply and scale.”

What’s the best way to grow your business in 2018? For some club operators, this question is daunting.

But it doesn’t have to be (daunting that is). In a recent webinar by Carolyn Fetters, founder of Balanced Habits, she explained there are a number of proven strategies clubs can take to grow their businesses this year, including:

Strategic brand alignment

Branding your company more effectively

Multiple profit centers (departments)

Operating systems for efficiency

Being prepared for new business and opportunities

During the webinar, Fetters provides an overview of each strategy and how it can benefit clubs. Ultimately, growth comes down to choosing which one (or more) best aligns with your business model and its goals.

Clubs should also keep the following in mind:

Understand who you are and who you serve. “Understand every aspect of your brand and position it to stand out in a very crowded space,” said Fetters. “To understand your customer, it’s really a great idea to create a customer avatar that identifies who they are. So sitting down with your team and identifying who you serve, their age, their gender, where they live, what their goals are — learn every aspect of your customer, so that all of your marketing can speak directly to that person.”

Be super clear on your business’ unique selling proposition. “What do you want to be known for? You can’t just be a great gym with fabulous trainers, beautiful equipment, nice showers and maybe a smoothie bar,” said Fetters. “Anyone can do that. You have to figure out what you can do to set yourself apart from your competition.”

The final and most important step, said Fetters, is action. “Have a clear vision of what you want a new department to look like,” she said. “Ensure that any new departments and all that you have now are systematic and efficient — this is how you can multiply and scale.”

When to use it

This is more of a cardio and abs workout, so tack it on at the end of any strength training or hypertrophy workout. If you performed a high-intensity routine, you’ll probably be too tired to perform this right.

Why do it

Slamming a ball from overhead taxes your core as you extend and contract your entire body to slam the ball downward as hard as you can. It also engages muscles in your upper and lower body, like your hamstrings, shoulders, triceps, and glutes. The best part? In addition to becoming a more ripped and explosive human, you’ll relieve some serious stress.

Get it done

Perform one slam, then immediately perform 10 box jumps. Be sure to land softly, heels first, and to step down off it. Then perform two slams and nine jumps. Continue adding one slam and removing one jump until you reach 10 slams and one jump. Perform two rounds with a three-minute break between rounds.

Trainer Tip: Take your time to set up for the next rep so that when you explode, it’s a quality effort. Quality over quantity.

When to use it

This is more of a cardio and abs workout, so tack it on at the end of any strength training or hypertrophy workout. If you performed a high-intensity routine, you’ll probably be too tired to perform this right.

Why do it

Slamming a ball from overhead taxes your core as you extend and contract your entire body to slam the ball downward as hard as you can. It also engages muscles in your upper and lower body, like your hamstrings, shoulders, triceps, and glutes. The best part? In addition to becoming a more ripped and explosive human, you’ll relieve some serious stress.

Get it done

Perform one slam, then immediately perform 10 box jumps. Be sure to land softly, heels first, and to step down off it. Then perform two slams and nine jumps. Continue adding one slam and removing one jump until you reach 10 slams and one jump. Perform two rounds with a three-minute break between rounds.

Trainer Tip: Take your time to set up for the next rep so that when you explode, it’s a quality effort. Quality over quantity.

Dwayne "The Rock" Johnson has carved out a niche as being the most physically imposing figure in pretty much all of his movies. But it seems that in one of his latest projects, Rampage, the genetically mutated flying wolf may give him a run for his money.

Rampage was a classic arcade game from the '80s made by Midway—the same company behind games like NBA Jam and Mortal Kombat. The game enjoyed undeniable popularity, and now Johnson and New Line Cinema are looking to cash in on the nostalgia.

A second preview was just unveiled for the unabashedly outrageous action movie. Not much context is necessary—it features "The Rock," a massive gorilla, a crocodile, and the aforementioned flying wolf. For once, Johnson is playing the underdog role, but it took three CGI monsters to make that happen.

Check out the insanity that is Rampage's second trailer below:

New Line Cinema's Rampage, starring Johnson, Jeffrey Dean Morgan, Joe Manganiello, and Malin Akerman, lands in theaters on April 20.

[RELATED1]

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Warner Bros. Pictures/Youtube

Dwayne "The Rock" Johnson has carved out a niche as being the most physically imposing figure in pretty much all of his movies. But it seems that in one of his latest projects, Rampage, the genetically mutated flying wolf may give him a run for his money.

Rampage was a classic arcade game from the '80s made by Midway—the same company behind games like NBA Jam and Mortal Kombat. The game enjoyed undeniable popularity, and now Johnson and New Line Cinema are looking to cash in on the nostalgia.

A second preview was just unveiled for the unabashedly outrageous action movie. Not much context is necessary—it features "The Rock," a massive gorilla, a crocodile, and the aforementioned flying wolf. For once, Johnson is playing the underdog role, but it took three CGI monsters to make that happen.

Check out the insanity that is Rampage's second trailer below:

New Line Cinema's Rampage, starring Johnson, Jeffrey Dean Morgan, Joe Manganiello, and Malin Akerman, lands in theaters on April 20.

When done poorly, dips can be hazardous. In this case, we're talking about the kind of dip that you eat. So often, this favorite type of snacking food is loaded with unhealthy, gut-busting ingredients that are sure to expand your waistline.

However, this particular dip served up by bodybuilder turned chef, Carlo Filippone will keep your midsection in check with an array of healthy, low-fat ingredients you won't feel guilty about scarfing down.

Directions:

In a bowl, combine all ingredients, except for paprika. Place in a serving bowl. Dust with paprika. Chill at least 30 minutes before serving.

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Travis Rathbone

When done poorly, dips can be hazardous. In this case, we're talking about the kind of dip that you eat. So often, this favorite type of snacking food is loaded with unhealthy, gut-busting ingredients that are sure to expand your waistline.

However, this particular dip served up by bodybuilder turned chef, Carlo Filippone will keep your midsection in check with an array of healthy, low-fat ingredients you won't feel guilty about scarfing down.

Directions:

In a bowl, combine all ingredients, except for paprika. Place in a serving bowl. Dust with paprika. Chill at least 30 minutes before serving.