I've read that email subject lines shouldn't be longer than 7 words, but should I follow a character limit? And what about adding punctuation? I also know that you shouldn't use "Free" and "Buy Now" and other similar phrases in your subject lines -- is there a trustworthy guide of terms/phrases...

How often would you say is too often to send email campaigns to the same list? I don't want our customers to feel spammed, so I want to be sure we're not sending them too many communications. Once a month? Twice a week? What about if we send them our weekly newsletter and one marketing promotion...

With the end of the year upon us, I'm curious of how many of us reached their goals. Were you able to meet your lead gen goals? Did you stay under budget? Did you exceed your goals? I'm curious to see if the economy is still affecting most companies, some companies, no companies.

Google has recently introduced Google + business pages and is engaged on an aggressive roll-out of related features and functionality that will likely impact how their organic search rankings are derived. http://www.google.com/+/business/

Josh Bernoff, author of Groundswell, spoke at the recent Business Marketing Association Conference, and he said we should all think of customers as a marketing channel? That means we should see our customers as potential advocates of our firms, people who can influence the decisions of our...

Is anyone actually generating sales and/or leads from Twitter? I'm just wondering if the time spent on Twitter is actually worth it. Or are you just using Twitter to increase brand awareness and don't care about making sales from your usage?

Many IT white papers contain "for more information" hyperlinks and email addresses at the end of the document. The assumption is that a percentage of interested readers will click through to learn more, visit a landing page, subscribe to an email newsletter etc. 1) If you are a technology user (and...

If business professionals are constantly connected to their mobile phones, why wouldn't your marketing strategy and approaches work to connect your B2B brand to those devices and, in turn, to your business markets?

To follow this tag...

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States.
Privacy