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A few months ago, I had the privilege to look at and analyze a trading application, for purposes of feature listing and estimation. Now, it is not uncommon for financial applications to sport all those buttons, sliders and boxes that give the user a feature-rich end product. I also distinctly remember one of the executives iterating proudly about the host of features that their platform was able to provide. Only problem: they were bleeding customers. Some startup was able to dismount their platform from the top user-base position and they were doing it with seeming effortlessness.

User experience has probably never been as exciting as today. The breakthroughs in technology have led to the advent of Virtual Reality, Augmented Reality and Touch-Less gestures-based interfaces. The future of UX lies in adopting these revolutionary changes and riding the wave.

Digital commerce has been impacted by all the changes and trends in technology, ever since it took shape and form. The earliest entrants of digital commerce are leading a new trend today that might lean towards the future of this industry. This new trend ‘headless digital commerce’ is promising in the face of lightning fast changes in consumption channels and the competitive UX landscape.

2016 witnessed what we call the ‘Big Bang’ of conversational services. Companies like Amazon, Google, Microsoft and Facebook introduced a new paradigm of computing experiences that welcomed the new wave of digital transformation. One of the important changes that marked the new wave of digital transformation was the shift from traditional GUI-based digital products to more customer-centric products, leveraging human-centered design while adopting a rapid experimentation mindset. This has led to the emergence of the need for Conversational UX.

‘Are you being served’, a popular sitcom in 1971 that ran for around 14 years, defined the shopping mall culture as we know it today. However, ‘are you being served?’ question today gone far beyond the mall. Newer technologies are being invented constantly and are used innovatively by marketers that keep shaping our buying experiences. We are at the cusp of interesting time where infusion of the technology in the form of Personal Assistants like SIRI/Amazon Echo, AR, VR, AI, machine learning, speech to text and IoT in the buying process is about to explode.

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e-Zest is a leading digital innovation partner for enterprises and technology companies that utilizes emerging technologies for creating engaging customers experiences. Being a customer-focused and technology-driven company, it always helps clients in crafting holistic business value for their software development efforts. It offers software development and consulting services for cloud computing, enterprise mobility, big data and analytics, user experience and digital commerce.