WHAT IS AMP?

The Accelerated Mobile Pages Project (AMP) is an online publishing format, originally created by Google as an alternative to Facebook’s Instant Articles. It’s a way to optimize web pages for mobile browsing using a special code–AMP-HTML.

The AMP Project is an open-source initiative aiming to make the web better for all. The project enables the creation of websites and ads that are consistently fast, beautiful and high-performing across devices and distribution platforms.

IT'S EASY

Be ready for the next big cornerstone in web design the internet giant Google sets after mobile-friendly web design - the AMP (or Accelerated Mobile Pages) standard in just a few clicks and with practically no efforts and technical knowledge.

FREE AMP THEME

Take advantage of Mobirise AMP Website Builder's new free AMP theme and instantly achieve higher rankings of your pages, get them even more loved by Google and even more – have your precious content kept cached directly on the biggest and most popular search engine's servers for easier and faster accessing from all over the world. As everything with Mobirise free AMP template it's easy intuitive and fun!

CORE ADVANTAGES

Mobile-friendly

The AMP standard, developed by Google is basically a set of rules for the way a web page should be organized and composed in order to be displaying easily and swift on all devices, even the ones having some hardware or internet speed limitations.

High Ranking

The AMP rules are rather strict and exclude the use of quite a few features of a regular web page but there is a prize as well – the pages having AMP alternatives are displaying higher in the search lists regarding to the regular ones and even more.

Lightning Fast

The AMP versions are being cached on Google's serves so the users get them loaded directly from there saving us server load and taking advantage of the Internet giant's faster hardware and worldwide coverage.

Great Design

Additionally – the AMP pages created with free AMP theme don't essentially differ from the regular ones in appearance and expressive means so we still get all the tools needed for making our content shine.

GOOGLE CAROUSEL RESULTS

And there is even more – the AMP pages made with Mobirise free AMP template have a very special place reserved in Google's mobile search results – they get displayed in the so called Carousel results – much larger, appealing and dragging the user's attention.

Googles loves AMP Pages

While creating with AMP Website Builder do have in mind AMP is meant and will be used mostly for getting your precious content and date fast on mobiles where the most refined visual effects and subtle nuances are most likely not to be seen even if they have been taking place on page initially so practically the lack of some effects we're used to in the regular Mobirise themes in the free AMP template blocks won't bring the appearance of the AMP page down but the usage of AMP will significantly speed its load so at the bottom line the user experience and satisfaction is most likely to get improved leading in turn to more time spent in reading on your next great AMP website. And of course – let's not forget it will be loved by Google!

EXCITING BLOCKS

Ready-made

With this free AMP template it's really easy to get an AMP page done – just create it as you would normally do using the free AMP theme and the predefined blocks within the Blocks Palette. You'll find them quite similar to the ones from the other Mobirise themes with some minor limitations.

Modern features

For example, the background overlay color is omitted but there is practically nothing stopping you from making a great presentation of your content, creating powerful intros with calls to action, include rich features, testimonials, galleries and even videos from YouTube and Vimeo like in any regular project of Mobirise free AMP theme.

Unique Features

What you should go without are pretty much all the Mobirise extensions and as mentioned above – some minor appearance refinements like Parallax and Semitransparent color laid over your block's image backgroundsand of course – the graceful animated entrance of the page's elements, but these are not so crucial at all on mobiles and can be safely omitted. Actually the animation is omitted in all Mobirise themes in mobile view anyways.

Another essential detail to pay attention for is the use of the Google Analytics tracking script in the free AMP template. As we talked before – there shouldn't be any scripts in AMP, so in order to track your Accelerated Mobile Pages instead of the usual tracking script you should use the snippet provided on the Mobirise AMP page replacing <code> UA-XXXXX-Y </code> with your own tracking ID – as easy as that!

The only applicable extension when it comes to the Mobirise free AMP theme is the Code Editor. It can be used but with caution since if your code does not comply the AMP rules the resulted pages will probably not get validated as AMP and won't be able to take advantage of all the benefits coming along with that. The rules are quite simple and straightforward however – you just need to forget for the usage of any external scripts except for the ones included in the AMP library, use some AMP tags instead of the regular HTML ones – for example <code><amp-img></code> instead of the regular <code><img></code> tag for wrapping your images and forget about referencing any external CSS and JS files. It might sound a bit too much at first but it's actually quite easy and fast to get around, especially having in mind it's all quite well documented over here: https://www.ampproject.org/docs/

GREAT AMP TEMPLATES

So generally AMP is a great way of getting your great content seen and loved by even more viewers out there on the Web and with the free AMP template you benefit this almost instantly – without having to take even one extra hour on gaining any additional techy or coding skills – all you need to do is pour what you have to share with the world in and enjoy the results.

Mobirise Free AMP Template

in Action

What are AMP Benefits?

An AMP-valid theme provides a higher page loading speed. It will help to keep visitors that use mobile devices.

Google Search loves AMP-valid pages, so it's easier to promote them. For example, only AMP pages can get listed in Google Carousel results.

AMP pages are perfect for news presentation, and other information content, without heavy effects and script. It's good for mobile devices. More info:https://www.ampproject.org

AMP themes restrictions

AMP Themes are not compatible with Bootstrap Mobirise themes, and you can't use AMP blocks in them. But you still can use them in other AMP themes.

You can use the free AMP theme in Mobirise only if you have access to Internet.

You can't use Mobirise extensions in AMP themes (except for Code Editor).

If you use Code Editor, please note that AMP themes are using special AMP tags. If you use not AMP compatible tags, your page will not be AMP valid. More info...

AMP themes cannot use non-AMP scripts, so there are some restrictions on this free AMP template: for example, the parallax effect is missing. If you're going to use some non-AMP scripts, please note that in this case, your page will not be AMP-valid. More info...