This means fun for ByteDance, too, which is the company that created and owns it. With their app’s success, its current valuation is hovering around $75billion, clearly making ByteDance one of the largest private tech firms in the world.

As a ubiquitous platform riding the trending wave, Tik Tok’s next overt objective will be turbo-charging its monetization, mostly via ads and content creators who can generate a following.

In addition to those revenue streams, add another … the same one that’s scarred Facebook to a significant extent and yet to which it still seems oblivious.

First and foremost, ByteDance doesn’t refer to itself as an entertainment enterprise. Instead, it’s into gathering as much data as possible for the purpose of conducting endlessly refined analyses and programing a reaction.

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Ostensibly, this helps the app tailor the content it shows to each user according to personal preference as inferred by that user’s ultra-harvested data. Of course, the American Big Tech juggernauts also do this to varying degrees, but there’s a subtle distinction that looms over this platform.

Having run afoul of the Chinese government once — resulting in some of its other popular apps being shut down — the company has had its shot across the bow. Who really believes now that if government agents come calling, ByteDance is gonna refuse to accommodate them?

Sometimes, though, those factors can be the equivalent of a double-edged sword, and Tik Tok appears to be a prime example of wielding the cutting edge of both sides.

And doing it in broad daylight.

It’s inevitable that in the not-too-distant future, online entrepreneurs are gonna be subjected to a rash of offers claiming to show them how to profit from Tik Tok. That’s par for the course in this business.

However, this time, they’d be well-advised to understand who they might also be dealing with and the stakes involved.

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Kjell Sherman, Manager – The Norra Ljusen Trust

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