“Coppola was inspired by a trip to Louis Vuitton’s original home in Asnières, on the outskirts of Paris. Working with the special order department, she took up the challenge of designing ‘the perfect bag that doesn’t exist.'”

“Coppola wanted a day bag that was “chic, discreet and lightweight and that isn’t enormous,” adding that “it is hard to find bag without a lot of hardware.” She opens the roomy bag (selling in the monogram version at €1,600, or about $2,190), showing how there is an open pocket enabling her to grab her telephone. The evening clutch (€800), with its pochette containing a mirror, is “a thing I wanted for myself.”

The article also says that they decided on calling the bag SC, partially because it was hard to find a name that wasn’t registered. There was already a “Sofia” Marc Jacobs bag.

Anyway, excited to see it IRL and in monogram. It looks big, and roomy- soft and versatile. I like a nice big simple bag.