Psycho Donuts: A Crazy Idea?

Owner Jordan Zweigoron is now sole owner of the place and announced last week he decided to make the changes. They come after a face to face meeting with a mental health advocate who objected to the original motif.

"We had no intention of offending anyone, but we also didn't see ourselves as a mascot for free speech," Zweigoron told the San Jose Mercury News.

The shop has received write ups in USA Today and has also been featured on Live 105 and Fox News.

It has been said by some that psycho is "crazy like a fox" when it comes to the well known phrase no publicity is bad publicity.