To the Unsung Heroes of Industry

July 06th, 2017

By Lynette Lefsrud

I’ve worked in the business-to-business (B2B) space my whole career and one thing I’ve seen over the years is that some of the most amazing companies are the ones you’ve never heard of. When marketing experts highlight brands they often give the typical list of Apple, Harley Davidson, Virgin, Coke, Nike and Lego. But you seldom hear of the remarkable companies in the B2B space and even rarer do you hear of the industrial, engineering or energy companies.

GridStone Marketing works exclusively with these types of companies and we call them the Unsung Heroes of Industry. These are businesses that keep the lights on, the wheels turning and the heat pumping – working behind the scenes to keep our economy functioning smoothly.

Does this describe your business?

The Unsung Heroes of Industry may be startups, second-generation family businesses, or even large multinationals, but what they all have in common is that they play a key role to move our industries forward. But few know what these businesses really do to keep our economic engine safe, efficient, and productive.

It is our job at GridStone to bring these success stories to life and to tell your audience about your experience, knowledge, and technical expertise in a way that resonates with them – to share the true value of what you do on a daily basis.

To say thanks for all that you do, we’ve prepared 12 Rock Solid Marketing Ideas for the Unsung Heroes of Industry. These are ideas are designed to promote thinking about your own marketing and sales programs and what you can do to elevate your message and drive revenue.