The Virtual Workplace: How It Operates, How Remote Marketing Staffing Will Help

Automattic, WordPress’ parent company, has disposed of traditional organizational framework for its many employees, illustrating the future of the workplace. Business is done by teams ranging from 2 to 12 workers, with no conventional managers, and they’re urged to try new ways of working together to get work done. So far, it’s working well, and remote marketing staffing is helping. More than a fourth of all websites use the Automattic platform, and the company is valued at over $1 billion.

Propelled by an increase in on-demand labor platforms, online work management solutions, crowdsourcing, and the increasing millennial population, companies like Automattic are productively reinventing their workforces, doing away with conventional hierarchies and classic models by replacing them with open talent marketplaces.

This ‘Workforce Marketplace’ trend is one recognized in this year’s Accenture Technology Vision 2017 report. Companies are moving from stratified models where people had a particular job within a company, to work platforms that allow more interactive models where employees are given the option to work on different things in various ways. In doing so, this change reveals a new level of productivity and creativity for people and companies alike.

Using this progressively digital and on-demand workforce to their advantage, companies now have the power to look internally or to the external labor market to meet demand for skills, creating efficiency and the ability to rapidly create in ways that did not exist until now.

It’s apparent now that workforce marketplaces have become a competitive necessity. Out of 5,400 IT and business executive participants in the Technology Vision survey, almost 75 percent report that corporate bureaucracies are ruining productivity and innovation. Consequently, 85 percent report that they plan to increase their company’s use of independent freelance workers over the next year.

How will companies move toward this new model? The first step is to continue to adopt the digital management of work by utilizing collaborative communication tools like Slack or Google Hangouts that make remote and flexible work more effective and productive than ever before. Remote marketing staffing assists companies in determining which platforms and tools would be most beneficial to use for their particular business. If companies choose to employ new staff to help, they may consider consulting remote marketing recruiters to aid them in finding the perfect staff. Additionally, complementing these collaborative tools, freelance marketplace providers like Freelancer have built online work management features into their services and created dedicated enterprise offerings. These features give companies dynamic new capabilities for managing work online.

Video courtesy of Grow Hack Win

Second, companies must look to connect their labor needs with an accessible supply of skilled workers. New platform technologies have emerged to combat this challenge, using effective algorithms to eliminate complications in terms of time, cost, quality, location, and transparency in matching workers and employers. These matchmaking platforms will be a facilitator to workplace innovation, excluding old boundaries, transparently connecting labor, and transforming the business world through new economic construction. For example, Freelance platform Upwork posts three million jobs per year, and reports more than $1 billion in freelancer revenue annually through matchmaking transactions via five million customers and 12 million registered freelance users.

The tech era is breaking the industrial-era models of how companies conduct business. As they revamp, businesses are taking steps to clarify the new role of workers in this new environment where the paired employee or contractor classification is no longer quite clear.