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Vol. 7, Issue 3 | September 2015

AmericanHort is very excited to join the IGCA!

By Sherry Johnson

AmericanHort serves businesses across the spectrum of the horticulture industry. With over 800 member businesses engaged in retail, we’re one of the largest garden center associations in North America. The industry is very optimistic as the economy picks up across the nation, with consumers increasing their discretionary spending. Many areas enjoyed good to optimal spring weather and are looking forward to an equally successful fall selling season.

AmericanHort supports the industry and helps businesses build momentum as the economy takes a positive turn with initiatives like SHIFT. AmericanHort recently unveiled the first phase of SHIFT, the largest research initiative of its kind ever done for our industry. The resulting data, insights, and recommendations paint a clear picture of opportunity for all industry businesses to capitalize on trends and even get ahead. SHIFT is a way of thinking about the industry and how it is evolving to meet the demands of modern and future challenges. Take a peek at AmericanHort.org/SHIFT

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