As many publishers are having a hard time adjusting to Facebook’s algorithmic moves, the social pioneer NowThis is suddenly bringing back its own website, which closed with much fanfare three years ago.

The new platform will cater to the video-hungry with a (really) mobile-friendly UI. It’s fast, smooth and well edited, pretty much what all video websites should be like in 2018. And I must admit I really dig NowThis’ bold identity, which makes heavy use of the font Calibre by Klim Type.