Giving Discovery a Break.com

AUTHOR(S)

Donohue, Steve

PUB. DATE

May 2007

SOURCE

Multichannel News;5/7/2007, Vol. 28 Issue 19, p32

SOURCE TYPE

Periodical

DOC. TYPE

Article

ABSTRACT

The article presents a comparison of viral video Web site Break.com and Discovery.com, a web site owned by Discovery Communications Inc. As of March 2007, Break.com claimed that it drew 16.3 million unique visitors compared to the 5 million unique visitors gathered by Discovery.com. In terms of revenue, Discovery.com enjoys the lead with $3.01 billion in 2006 compared to the $1 million revenue of Break.com during the period.

Presents news briefs on the mass media in the U.S. as of November 15, 2004. Purpose of Time Warner Cable's decision to rename its systems' advertising sales units; Increase in magazine advertising pages and revenue in October; Information on several sections launched by Discovery.com on its...

Presents several news about the advertising companies. Aims of Discovery Networks for hiring Magnet Interactive Communications; Expansion made by LinkExchange company; Purpose of Think New Ideas for redesigning their Web site.

The article reports that Discovery Communications LLC has posted a profit of 183 million dollars for the second-quarter of 2009, including a 46 million dollars tax gain from the partial sale of Discovery Kids, compared with 43 million dollars during the year-ago period. It informs that...

The article reports on the marketing development of Discovery in South Africa. It is said that the company's operating profit in the six months to December 2007 shot up by 49%, which resulted in a 29% increase in the diluted headline earnings per share. Moreover, it is pointed out that...

Focuses on the Chinese company TLC Corp., which makes electronics. Efforts of the company to create a global presence; How TLC has been leveraging its profits and market-leader position at home to either buy or partner with Western brands; History of the company; Competition within China in the...