Many of us, who work in ad agencies, need a little push sometimes. We're happy, that AdArena is pushing all of us each day towards coming up with better ideas and further proving that in communication "impossible is nothing".

We would like to thank all you great ad guys Leo Burnett, DDB, BBDO, TBWA, Ogilvy & Mather, Crispin Porter & Bogusky, J. Walter Thompson, Saatchi & Saatchi, Duval Guillaume and hundreds of other places who sent us their work and regularly visited AdArena in it's first year of existence. If we managed anything, it was only thanks to your support.

For 2007, there's a lot of things to look forward to. Soon we will reach 200 000 visits on the page and it's high-time to improve the site. We will launch a new and improved AdArena site in the next couple months. If you have any ideas for the new site, just send us an email or write it in the comments section. We promise to add as many features you'll suggest as possible.

You can see wieden + kennedy's new campaign for Honda featuring the Asimo robot here: http://www.honda.co.uk As well as the 90 second TV film, there are several short films about the story behind Asimo.For more info, see also: http://www.honda.co.uk/warmtechnology/Someone has already done a remix of Honda Asimo spot. Agency claims that seeing Asimo fail makes him more sympathetic and even more human.

The lonesome Cowboy does still exist. Wayne Trapper, singer and songwriter of RUNFLAT, crams more southern poetry in his songs than an 18-wheeler can carry. Watch his video.

weeter than sugar. Hotter than fire. And for true totally solo. Joey, Mark, Kevin and J.T. are N'CAP. Four new stars in the popsky that will make you forget all the others before. So, don't take that. Take them!

Four young men, whove got it all giutars, amps, talent. Curtain up for the record-breaking, nothing-faking and sometimes head-aching: THE DISC BRAKES.

Nice interactive animation from the Dogal HayatiKoruma Dernegi, the Turkish Association for Protection of Natural Life.Please follow that link to see the work:http://www.dhkd.org/animasyon.html

Submit your name in the upper left corner: first fieldyour first name, second field your family-name('Erkek' is man, 'Kadin' is woman). See the family tree growing and...Copy: Not only the trees but also our future is underthreat...Agency: DDB&Co. IstanbulClient: DHKD

Want your home to smell like a French countryside on a summer’s day? Or do you prefer the balmy scent of autumn leaves from a country lane? With Ambi Pur electrical diffusers, transforming the mood of your home is as simple as turning on your power switch.

The YGAward 2006 Creative Brief is set by PETA – (People for the Ethical Treatment of Animals)

PETA has more than a million members and supporters, is the largest animal rights organization in the world. PETA operates under the simple principle that animals are not ours to eat, wear, experiment on, or use for entertainment.

PETA focuses its attention on the four areas in which the largest numbers of animals suffer the most intensely for the longest periods of time: on factory farms, in laboratories, in the clothing trade, and in the entertainment industry.