Consumer and Market Insights: Spirits Market in Singapore

SummarySingapore is one of the leading commercial hubs with high per capita income of the consumers. This purchasing power of consumers is driving the demand for packaged goods in the country. The Brandy category accounted for the largest value share in the Spirits market in 2014. However, the Tequila and Mezcal category is forecast to register the fastest growth during 2014-2019.

Key Findings Highly developed market economy to drive the demand for the Spirits sector in Singapore

The Spirits market in Singapore grew at a CAGR of 4.4% during 2009-2014 and is forecast to grow at a CAGR of 5.3% during the period 2014-2019.

The Brandy category accounted for 31.5% of the Singapore Spirits market volume followed by the Whiskey category with a 28.2% share during 2014.

Food & Drinks Specialists is the leading distribution channel and it accounted for 62.2% of the overall Spirits distribution in 2014.

Glass was the most preferred packaging material used in 99.6% of the Spirits market in 2014.

SynopsisCanadeans Consumer and Market Insights report on the Spirits market in Singapore provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

ReasonsToBuy Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table of ContentsIntroductionClassifications and definitionsMethodologyMarket OverviewMacroeconomic indicators Population and age structure, GDP and Consumer Price IndexNational retail and foodservice figures Key TakeoutsMarket value and volume for the Singapore Spirits marketHistorical and projected sales in the Singapore Spirits marketDegree of trade up/down-trade in the Singapore Spirits marketComparison of Singapore Spirits market compared to other key countriesMarket volume of Singapore Spirits by categoryHistorical and project market value of Singapore Spirits by categoryWinners and losers in the Singapore Spirits marketSegment share of the category and change in market share in the Singapore Spirits marketPenetration of private label, by categories, in the Singapore Spirits marketPrivate label performance compare to national brands in the Singapore Spirits marketLeading companies in the Singapore Spirits market by categoryLeading brands in the Singapore Spirits market by categoryRetailer and packagingLeading retailers in the Singapore food marketLeading distribution channels in the Singapore Spirits marketLeading distribution channels by category in the Singapore Spirits marketSingapore Spirits market by type of packagingSingapore Spirits market by type of packaging closure/outerSingapore Spirits market by type of packaging, forecastedDemographic cohort consumption patternsOverall consumption occasions by age and gender in the Singapore Spirits marketPrivate Label consumption occasions by age and gender in the Singapore Spirits marketUnder/Over-consumption levels in the Singapore Spirits market by gender and ageConsumption frequency by type of consumer in the Singapore Spirits market by gender and agePrivate label consumption by age and gender and comparison to overall consumption levels in in the Singapore Spirits marketConsumer trend analysisDegree of influence that consumer trends have on volume consumption in the Singapore Spirits marketMarket volume of the Singapore Spirits market by category and trendFor leading trends in the Singapore Spirits marketDegree of influence trend has on volume by consumption by key demographicHow the trend is influencing consumption in the Singapore Spirits marketHow to target the trend in the Singapore Spirits marketHow the trend will evolve in the Singapore Spirits marketInnovation examplesNew product examples launched in the Singapore Spirits marketNew product examples launched in the global Spirits marketActions and RecommendationsHow to successfully target key trends in the Singapore Spirits marketAppendixExplanation of trendsCountry contextSector overviewCategory dataSegment dataPackaging dataCategory definitionsSegment definitionsChannel definitions

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