Exec makes inclusion her advertising mantra

AUTHOR(S)

Daniels, Eugenia C.

PUB. DATE

February 2000

SOURCE

Advertising Age;2/7/2000, Vol. 71 Issue 6, ps2

SOURCE TYPE

Trade Publication

DOC. TYPE

Article

ABSTRACT

This article profiles LaJeanna McKnight, account executive for Ebony. In climbing the corporate ladder, McKnight makes time to mentor others. In fact, she co-founded a new professional organization, New York's African-Americans in Advertising, which already has a solid following. McKnight has been an account executive at Ebony since early 1999. She contends she signed on with the title to learn first-hand why marketers are resistant to advertising in African-American media. She counts Ford Motor Co., Philip Morris Cos. and Universal Studios as her active accounts and is working to sign on new advertisers.