This is the
most significant step in achieving full compliance of the DCI standards, and DLP Cinema is the first-ever projector technology to
achieve this status. This enables DLP
Cinema’s OEM licensees, Barco, Christie Digital and NEC, to complete final
testing of their new DLP Cinema next-generation
electronics platform models and ship in the coming months.

“Having
reached this major milestone, we are unwaveringly confident that our OEMs will
be able to ship compliant DLP Cinema
2K projectors in the very near future,” said Nancy Fares, business manager for
Texas Instruments, DLP Cinema
Products. “These latest projector models will have a seal of security while
upholding the unmatched advantages of the DLP
Cinema platform.”

"We are very pleased to confirm
that the DLP Cinema next generation platform is the first device to clear
procedural testing in our lab,” said John Hurst, CTO of CineCert. “Our goal is
to facilitate and guide manufacturers, integrators and exhibitors on the
technical details and testing required for compliance. DLP Cinema-based projectors
are expected to meet each requirement to ensure the highest quality motion
picture experience."

Award-Winning and Cost-Effective Technology

Recently,
the Academy Board of Governors bestowed the 2009 Scientific and Engineering
Award (Academy Plaque) to four individuals responsible for the color accuracy
of DLP Cinema® projectors.
D. Scott Dewald, Greg Pettitt, Brad Walker and Bill Werner were recognized for
their contributions furthering the design and refinement of the DLP Cinema projector, achieving a level of
performance that enables color-accurate, digital intermediate previews of
motion pictures.

“DLP
Cinema has set the industry standard for superior contrast ratios and color
accuracy to produce images the way the filmmaker intended and moviegoers
expect,” said Richie Fay, President of Domestic Distribution, Summit
Entertainment. “When displayed on DLP Cinema, the story comes to life and
audiences can now experience our movies like they never have before.”

To
produce cost-effective solutions to theatres, lamps for DLP
Cinema projectors are less expensive to replace, last longer and save energy by
consuming less power as opposed to competing technologies. DLP Cinema delivers
power consumption advantages with energy- efficient lamps as low as 1.5 kW.

Rapid Installation Growth

DLP Cinema projection technology is installed in nearly
19,000 screens worldwide, setting the industry standard as compared with other
technologies that reference future potential installations. Today there are over
10,000 worldwide screens that offer DLP
Cinema digital 3-D technology, which uses every pixel in the frame for the
brightest picture on the largest screens unlike other technologies. Since last
year’s introduction, IMAX® digital projection
systems powered by DLP Cinema have
reached a total of 155 locations worldwide. DLP
Cinema’s installations continue to rapidly grow both on a national and
international level.

DLP Cinema at ShoWest

This
year marks the 10th consecutive year DLP
Cinema has served as corporate sponsor at ShoWest. DLP
Cinema technology will be utilized throughout the show, including displaying
digital screenings and during the “Salute to the $100 Million Movies of 2009” held
on Tuesday, March 16, 2010. The retrospective showing will highlight 32 movies
including seven 3-D blockbusters that surpassed the $100 million revenue mark.
The overwhelming box office success of these motion pictures can be attributed
to the immersive experience that DLP
Cinema 3-D provides.

For
updated information during ShoWest about DLP Cinema, follow DLP
on Twitter at @TI_DLP.

About DLP Cinema® Products:Since 1996, Texas Instruments’ award-winning DLP technology has powered the world’s top display devices to deliver higher resolution images rich with color, contrast, clarity and brightness for a wide range of applications, including intelligent display technology. With DLP’s intelligent display capability, users can interact with content in a diverse range of applications, such as automotive, medical and interactive projection. DLP’s technology powers over 80,000 movie theatre screens worldwide (DLP Cinema®) and large-scale, professional venues; in conference rooms, classrooms, and home theaters; and with DLP Pico™-enabled mobile devices, the ability to display images from the palm of your hand. Every DLP chip features an array of up to 8 million microscopic mirrors that switch at ultra-high speeds. With this speed advantage, DLP enables applications unheard of by competing display technologies. To learn more about DLP technology, please visit www.DLP.com, or follow DLP on Twitter at www.Twitter.com/TI_DLP.DLP Cinema® Products Directory pageDLP Cinema® Products Web Site