Licensing for Tech merchandise will ban reference to Kingsbury

If you haven't gotten your hands on Kliff Kingsbury merchandise since he's been hired as Tech's head football coach, now's the time to do it. Kingsbury has requested a licensing change on merchandise to better reflect the Tech football team as a whole instead of the attention being focused on him.

Sellers of Tech products now have rules against using the words "Kliff," "king," or any "hero," "legend" or king like refeences. They are also forbidden from using Kingsbury's image. Jerseys with the Kingsbury name and number 16 will still be allowed.

Retailers are supportive of this move by the athletic department. Steve Massengale is the owner of The Matador.

"Texas Tech is very popular and just with Kliff's leadership and the team. I think that'll make it very popular. We don't anticipate a decrease in sales there are some items that we're still able to sell." he said.

Retailers are allowed to sell any Kingsbury merchandise they have left. Once it's gone, it's gone for good.