So you’ve decided to make the leap and start your own business. You’re now an aspiring entrepreneur! You have an awesome idea that will solve a customer problem that is a very big deal for them. The potential market for your product has the potential to be very large and grow really fast. What are […]

It’s January and that means we’re thinking about resolutions, goals, and our vision of what 2016 will bring us personally and in business. I don’t know about you, but I make resolutions every year and they’re typically something like “I’m going to lose weight” or “I’m going to make more money.” Basically, they’ve vague and […]

You may not know, but Nissen Media is just one person. Me. Steph Nissen. It’s a lot to do for one person managing not only my own social media presence but dozens of profiles for clients in varying industries. But, I’m not overwhelmed. I have a system in place that let’s me get my work done […]

One of the hardest things for most so-called social media consultants is to show the ROI of utilizing social media to their clients. If your consultant can’t show you the ROI, it’s time to find a new social media “expert.” I want to start off this blog by giving a simple way to track social […]

With Black Friday just on the horizon, you’ve most likely already started preparing for what deals you’re going to run and prepping your team for the impending rush. However, the new social media infused world we live in means that you need a social media plan for Black Friday. I’ve come up with a few […]