Sony has officially launched Wonderbook: Book of Spells, a first-of-its-kind experience for the PlayStation 3, from SCE London Studios in collaboration with J.K. Rowling.

The first title to utilize a new PS3 peripheral, Wonderbook: Book of Spells is designed as a highly-immersive storytelling title that brings a world of magic to life on-screen using the latest augmented reality technology via the PlayStation Eye camera and PlayStation Move motion controller. It is also the first product to result from Sony's partnership with Pottermore, Rowling's unique and free-to-use website that builds an exciting online experience around the reading of her best-selling 'Harry Potter' books.

"Wonderbook: Book of Spells is the closest a Muggle can come to a real spellbook," Rowling said. "I've loved working with Sony's creative team to bring my spells, and some of the history behind them, to life. This is an extraordinary device that offers a reading experience like no other."

The new PS3 exclusive video game takes players on a fantastic journey, allowing them to read and learn the secrets of wizardry while using PlayStation Move motion controller as their magic wand, just like a student at Hogwarts. Players will be able to practice spells they already know and love such as Incendio, Wingardium Leviosa and Expelliarmus, as well as discover mischievous notes and spells scribbled into the margins by previous Hogwarts students. In addition to humorous anecdotal facts relating to the spells, Rowling has written a conundrum to lead players through the experience, providing insight into what makes a successful witch or wizard. Fans are invited to journey through the book and unlock new tales at the end of each chapter, earning rewards for their successful spell-casting.

In addition to Wonderbook: Book of Spells, a lineup of projects is in the works for Wonderbook, including Diggs Nightcrawler, a film noir detective story from the Academy Award winning studio Moonbot, Walking with Dinosaurs from the BBC, and an partnership with The Walt Disney Company.

Wonderbook: Book of Spells is rated "E10+" for Everyone 10+ by the ESRB.