Blockbuster enters Germany

Published on May 15, 1995.

Blockbuster plans to open its first video rental shops in Germany, in Berlin and Munich, and hopes to develop a chain of shops across Germany. Blockbuster's manager for Germany is John Rollo, former manager of Burger King Germany. DDB Needham's Heye & Partner Duesseldorf is believed to have won Blockbuster's ad business in Germany.