Using Dolls to Encourage Females in Business

The February 12, 2015, Wall Street Journal Article “A Lesson in Entrepreneurship From a Doll: American Girl, Other Firms Design Toys for Young Girls That Tap Into the Appeal of Owning a Business” by Ruth Simon describes American Girl’s new doll Grace Thomas, who runs a bakery.

(The doll is priced at $120 and the miniature bakery at $500, according to the article.)

The article states:

American Girl, a unit of El Segundo, Calif., toy maker Mattel Inc., seeks to capture the imagination of young girls and reverse its declining sales by drawing on the appeal of owning a business.

“Stories in our magazine about girls starting their own business have always rated very high with our readers,” said Julia Prohaska, senior director of global brand marketing for American Girl. ““Marrying the idea of girls’ high interest in baking and cooking with entrepreneurialism was just a natural fit.”

As a long-time feminist, I applaud the concept of giving careers to dolls, although I could wish this doll would have a career less steeped in traditional female occupations, that is baking.

Currently I am taking a Python coding online course via Coursera and attending a companion weekly study group through the auspices of Women Who Code LA (see this group on Twitter at http://twitter.com/wwcodeLA). Perhaps the next American Girl doll could be a coder who leads such a group, helping other females to develop STEM skills.

Buyers in Australia get more remedies per human than any other country. The variety of medications marketed by companies is no doubt a contributing matter to prescription cure abuse epidemic. At present more than half of men aged over 50 reported some degree of erectile difficulties. Have a question about Cialis and levitra 10 mg? Let’s find answers to most pops questions about side effects of Cialis. While ED is more common among older men, that doesn’t make it ‘normal’. Most likely every man knows about levitra 10mg. Other question we are going to is levitra 20mg. Orgasm troubles can usually indicate problems elsewhere. If you would like advice about Cialis, one of pharmacists will make approachable medicines that are suitable for you to take. You will then be able to buy the physic.