Microsoft Renames AdCenter Bing Ads

Microsoft will rebrand its advertising arm as part of a deeper partnership with search firm Yahoo.

The name for the partners’ collective advertising offering will be the Yahoo Bing Network, according to a Microsoft blog post.

Bing Ads will replace the Microsoft platform formerly known as adCenter. This rebranding already has been launched on the adCenter landing page.

Bing Ads, like adCenter, will be offered to businesses wishing to place advertisements in search results, or what will now be known as the Yahoo Bing Network.

The Yahoo Bing Network is comprised of 151 million unique searchers in the U.S. who are likely to spend 24 percent more than the average searcher, and likely to spend five percent more than Google searchers in the US,” noted Tina Kelleher, Microsoft community manager, in the blog post.

Microsoft and Yahoo announced a 10-year search partnership in July 2009, shortly after Carol Bartz took over the chief executive post from Jerry Yang. Under the terms of the agreement, Microsoft’s Bing powers Yahoo search, while Yahoo heads up the search advertising strategy.

ClickZ Intelligence presented The State of Digital Advertising 2017 webinar on 27 April 2017 in partnership with Marin Software. What are the challenges currently facing advertisers, and how can these challenges be overcome?

“You cannot succeed in analytics and marketing unless they are central to business operations and are helping business answer the questions that will drive dollars to the top or bottom line,” says Kerem Tomak, Sears Chief Digital Marketing & Analytics Officer.

Comments

Featured Video

Jason Parker, Leo Burnett

rhc-mpu-ad-slot2

Popular Posts

Understanding the customer journey is essential when you want to attribute accurately and effectively optimize your website. That requires in-depth analysis of customer data. Luckily, there are a range of tools that can help you.

Big data brings endless opportunities for the travel industry, but this ever-changing field also brings with it many challenges. With customers creating valuable data at every stage of their journey, how can travel companies do more to collect and connect these data points to improve the customer experience?