The purpose of The Great Workplace 2.0™ is simple: while it is happening, show core changes in great workplaces, so that start-ups, small and mid-size companies, can extract the principles that other companies are discovering. By example, grow in a healthy and sustainable fashion; return to our economy great dividends of revenue, value and innovation.

An organization’s Purpose is Extrinsic, not Intrinsic like “Mission Statements” of the past. An organization’s Purpose focuses attention on someone or something other than itself while engaging in its own intelligent self interest.