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“This all comes on top of must-see TV programming – from Virgin TV Exclusives to the only place where you can watch all of the live football action from both Sky and BT Sport in a single package.”

In a statement, the network also announced the arrival of three new packages this autumn, including the ‘Full House’ plan that allows customers to bolt on Sky channels to their package. Prices start from £15 for Sky Cinema, £25 for Sky Sports and £35 for both.