CLEVELAND, Ohio -- The owners of the western slice of Scranton Peninsula, which juts into the Cuyahoga River from the west bank, have started marketing their vision for a mixed-use, largely mid-rise neighborhood with views of downtown.

Very early, conceptual renderings posted online last week by CBRE Group, Inc., a real estate brokerage, allude to the potential for offices, housing and limited retail on roughly 14 acres flanking Carter Road. The plans also depict riverfront access and public trails the developers hope to create - if they can find the funding.

An investor-developer group led by Fred Geis, Jesse Grant and Matthew Weiner bought 25 long-barren acres on the peninsula last year from Forest City Realty Trust, Inc., a national real estate company that controlled the land for decades.

During an interview, Grant described the images as "aspirational" and stressed that the trio doesn't have firm plans or start dates yet for projects.

"We're kind of in the initial phase of marketing the site to users," he said. "We're continuing to refine our master plan. ... We're trying to do this in a strategic and thoughtful way that allows us to develop the site in the way that it needs to be developed."

Though a marketing brochure touts land on the peninsula for sale or lease, Grant said the partners don't intend to break up the site and sell it to other developers. They're just trying to cast the widest possible net - locally and nationally - to kick off conversations with possible occupants and partners.

"We're open to different development scenarios," he said. "We absolutely love the site, and we love it more now than we did even when we first considered buying it two years ago."

In early March, the partners did sell 8 acres near the peninsula's base to Great Lakes Brewing Co., which could build a second production facility, and a taproom, there to supplement its longtime Ohio City operations. Grant described that deal, which landed a key anchor for the broader redevelopment project, as an exception rather than the rule.

"We're not necessarily looking to sell the land to anyone else," he said.

Marketing materials described a pedestrian-focused project, with small blocks, wide sidewalks and, more than 1,400 feet of river frontage and a trail system that, if public subsidies or other outside funding sources are available, might link the neighborhood to a growing network of bicycle paths and green spaces nearby.

The developers have started cleaning up their piece of the peninsula by clearing out brush and hauling away trash and rubble. Marketing signs could pop up soon.

The pitch doesn't include the east side of the peninsula, a larger, predominantly industrial area long owned by affiliates of Scranton-Averell, Inc.

One final tidbit: Weiner, Grant and Geis christened their project "Thunderbird," a name they intended to convey power and strength.

From high above, Grant notes, the peninsula somewhat resembles the head of a bird, limned by a winding river with wings of land on either side.