AMD has been doing better of late in the computer market with its chips starting to show up in more brands and its line of GPUs doing better in the market. The chip firm has announced details of two of its upcoming core designs dubbed Bobcat and Bulldozer.

AMD isn't letting their disappointing financial performance slow them down; fresh CEO Dirk Meyer has revealed that the company is preparing to reveal their rival to Intel's Atom CPU in November. The chip, which has been codenamed 'Bobcat', will have a 1GHz clock speed, 128KB of L1 cache and 256KB of L2 cache, together with an on-board memory controller for 400MHz DDR2 RAM.

AMD wants to knock Intel and ARM off their mobility perch in 2013, and the new Temash APU is how it expects to do it. Targeting media and performance tablets, as well as keyboard-dockable hybrids and 10- to 13-inch touchscreen ultraportable notebooks, the new A-series of Temash APUs feature Jaguar cores - boasting a 20-percent performance jump over Bobcat - for consumer Windows machines with the perky performance usually associated with an iPad.

AMD's Fusion-based APU may have taken a while to reach the market, but it seems the company is wasting no time taking on Intel's Atom range for low-power applications. The latest is the AMD Embedded G-Series, an x86 Bobcat core with an integrated GPU and DirectX 11 support, designed to slot into set-top boxes, SFF PCs and more.

AMD has officially launched its Fusion APU series, a hybrid range of CPU/GPU chips incorporating both into a single die. Targeted at ultraportables, notebooks and netbooks, the new AMD E-Series "Zacate" and C-Series "Ontario" APUs each use the Bobcat CPU core, and AMD reckon they're capable of DirectX 11 graphics, UVD3 video acceleration, 1080p HD playback, 2D conversion to 3D and up to 10hrs battery life depending on system.

Motherboards from two manufacturers using AMD's Zacate Fusion APU have leaked, headed to low-cost desktop PC systems in 2011. Gigabyte's GA-E350V-USB3 mainboard showed up at X-bit labs, while the SOYO brand has seemingly been revived for an unnamed Zacate 'board spotted at Expreview. Both use the 1.6GHz dual-core AMD E350 CPU.

AMD are teasing a preview of their upcoming AMD Fusion APU - codenamed Zacate - which the company promises will pull high-end media and DirectX 11 capabilities into mainstream computers. Zacate is a dual-core, 18W TDP processor with a separate on-die GPU, and while priced to suit budget notebooks and desktops is nonetheless able to stream Full HD video and delivery an accelerated browsing experience.

AMD has confirmed it intends to axe its separate ATI graphics card branding, telling The Tech Report that it will instead be bringing them under the AMD umbrella. Intended to accommodate the new breed of combined CPU/GPU Fusion chipsets that will kick off with the Bobcat before the end of 2010, the move also follows AMD's research which discovered potential buyers were three times more likely to pick an ATI-branded card when they were told AMD were behind it.

AMD's Ontario processor for ultraportables and netbooks should see a release in Q4 2010, according to company CEO Dirk Meyer. Speaking after AMD's financial results call, which Seeking Alpha transcribed, Meyer confirmed that Ontario is now set to arrive "in the fourth quarter of this year, ahead of schedule"; the CPU couples the company's low-power Bobcat core with integrated DirectX 11 graphics.