Purolite Corporation’s Deployment of Zoho One Results in 271% Return on Investment

In just four months, the Zoho One platform has fully modernized and improved efficiencies in Purolite’s analytics, business processes and sales capacities

AUSTIN, Texas–(BUSINESS WIRE)–lt;a href=”https://twitter.com/hashtag/Zoho?src=hash” target=”_blank”gt;#Zoholt;/agt;–Zoho Corporation announced today that its fast-growing enterprise customer Purolite Corporation has realized a 271 percent ROI following its deployment of Zoho One, Zoho’s integrated suite of 40 business and productivity applications. Based on data in a case study by Nucleus Research, Purolite has seen immediate improvements in its business productivity and significant savings in IT expenses as a result of deploying Zoho One. It also enabled the company to introduce new resin products to the global market and become more efficient in solving water and process challenges.

US-based Purolite, with offices in 40 countries and more than 1,000 employees, is the world’s second largest manufacturer of ion exchange resin and specialty chemical absorbents. Until recently, the company was facing disparate legacy applications and systems that were not scalable and could not support its audit and reporting needs. Additionally, some of its systems were incompatible with modern integration capabilities and most lacked a cohesive workflow process.

The company originally planned a self-build solution that would cost $250,000 and would require significant IT support. Given the time and expense constraints of that approach, Purolite decided to explore other options. The company had been a Zoho CRM customer since 2013, and, after careful consideration and examination of several solutions, it ultimately selected Zoho One because of its comprehensive, integrated platform, simple pricing model, and scalability.

Four months after deploying Zoho One, Purolite achieved an impressive 271 percent ROI through the modernization of the company’s analytics, reporting, expense management, business processes, and sales capabilities. The platform saved Purolite more than 800 administration hours per year by eliminating manual reporting, and the company’s sales team experienced an average of 5 to 10 percent increase in productivity.

Enhanced accounting and auditing: Purolite is able to upload data for analysis and produce reports more quickly and easily, with an automatic audit trail. Previously, two administrators spent 20 percent of their time producing weekly reports.

Avoided expenses: Purolite was able to circumvent the extra time and big expenses required to create its own IT solution.

Improved productivity: Purolite administrators were able to save more than 800 hours annually from improvements to workflow with automated reporting systems.

“Our users noticed an immediate difference with Zoho CRM compared with past CRM programs. The Zoho CRM platform and integrations are user-friendly and make adoption much less painful,” said Amanda Dolan, CRM Integration Manager of Purolite Corporation. “Zoho created a company-wide internet that allows for sharing of information and collaboration, and with great results. Specifically, our users have loved Cliq and Connect to enhance company integration and communicate effectively across all of our offices. Zoho was deemed a success for our company.”

“Over a three year period, Nucleus Research analyzed the costs of software, personnel, professional services, and user training to quantify Purolite’s total investment in Zoho One technology. As seen, it had a positive deployment and continues to be thriving,” said Barbara Peck, Principal Analyst of Nucleus Research.

The full case study, completed by Barbara Peck of Nucleas Reserach, is located on the Zoho website here.

About Zoho

Zoho is the operating system for business—a single online platform capable of running an entire business. With 40+ apps in nearly every major business category, including sales, marketing, customer support, accounting and back office operations, and an array of productivity and collaboration tools, Zoho is one of the world’s most prolific software companies.

Zoho respects user privacy and does not have an ad-revenue model in any part of its business, including its free products. More than 45 million users around the world, across hundreds of thousands of companies, rely on Zoho every day to run their businesses, including Zoho itself. Zoho Corporation is privately held and profitable with more than 7,000 employees. Zoho is headquartered in Pleasanton, California, with international headquarters in Chennai, India. Additional offices are in Austin, Texas (U.S.); Renigunta, India; Tenkasi, India; Yokohama, Japan; Beijing, China; Singapore; Queretaro, Mexico; Byron Bay, Australia; Utrecht, Netherlands; and Dubai, United Arab Emirates. For more information, please visit www.zoho.com.