In Exeter the plan is to connect wildflower-rich areas throughout the city. Working together, DWT and the City Council will link up the existing urban meadows to make a colourful network of green spaces linked by wildflower road verges.

The partnership will be looking to introduce yellow rattle to some verges in the same way that meadows are restored in rural areas and use more perennial plants. This should make meadows more long-lasting – and the joined-up wildflower-rich corridors will be even better for pollinators.

All pledges of at least £10 will receive a pack of wildflower seeds, of the same mix used by DWT on road verges, roundabouts and in parks, allowing people to create their own wildflower mini-meadow in their garden or backyard. Pledge at least £15 and choose your wildflower gardening guide – how to make a meadow, gardening for bats or gardening for bees.