The devastating killing of a beloved lion in Zimbabwe has sparked giving approaching $1 million. It's an inspiring example of how tragedy elevating a cause, but what happens next? Will the wave of support stick?

The National Geographic Society has been around since 1888, and is one of the largest nonprofit science and education organizations in the world. The society gives out grants in a handful of areas, including for conservation, exploration, and research awards. But its main wildlife grant program is the Big Cats Initiative.