Collision stats

Annual impact

Collision cost
Reflects the total of all repair costs that were paid by the operator and the customer either directly or through their insurance.

$
30,000

dollars

Vehicles damaged
Derived from the total repair costs, average cost per bumper and the average number of vehicles in each collision.

15

vehicles

Customers lost
Reflects the 91% likelihood that anyone experiencing a bad customer experience will not return as a customer. It also assumes that each customer only represents 1 vehicle.

14

customers

Word of mouth person to person
The average American will verbally tell 16 people about their negative experience. This number represents the driver of each vehicle involved in a collision telling 16 people.

240

people

Word of mouth social media
53% of consumers who suffer a bad experience will post on their social media account about it. This number represents the 53% drivers posting on social media and each post being seen by 30 people.

239

people

Word of mouth impact total
The total number of people who will become aware of collisions in your tunnel over the year. This is the sum of person-to-person and social media values below.

479

people

Bumpers involved
Based on the total collision repair costs and your average cost per bumper.

30

bumpers

Word of mouth financial impact
The buying power of those consumers who learned about a collision at your car wash over the last year. This figure is derived from the assumption that if they chose to be your customer they could have purchased 4.8 washes at your average sales price in one year. Note this is not a direct lost, just an effected market.

$
22,968

dollars

Customers impacted
The figure represents the number of cars in the tunnel, or queue, that could have been impacted by extended wait times.

53

customers

Customer cost

Customer repair cost
Based on your collision repair costs and your estimate of the frequency a customer has to assume responsibility for the damages

Operator cost

Lost customer revenue
Based on your annual revenue per customer and the likely number of customers lost due to their collision experience.

$
655

dollars

Manager time
Cost of total time spent by managers handling claims for collision damage.

$
573

dollars

Attendent time
Your payroll cost of staffing the tunnel to watch for collisions.

$
4,680

dollars

10% insurance premium decrease
Based on inquiries with national insurance agencies, an operator would likely qualify for a 10% or greater discount on their premium as a result of NoPileups installation.

$
80

dollars

Lost production time
Cost of tunnel downtime resulting from delays clearing the vehicles out of the tunnel.

$
525

dollars

Increased revenue

5% Peak volume increase
Based on early adopter feedback they have been able to increase their peak production volume by 15% over their historical averages.

$
43,680

dollars

Return on Nopileups system

Sample Site ROI

Customer savings

$
24,000

dollars

Brand value

$
22,968

dollars

Operator savings

$
11,314

dollars

Operator gains

$
43,680

dollars

Annual financial return

$
101,962

dollars

Statistics used in calculations

1,000 Average repair cost per bumper in a collision. (source: Professional Carwashing & Detailing Magazine)

91% Customers who will never come back after a bad experience. (source: “Understanding Customers” by Ruby Newell-Legner)

16 Americans tell an average of 16 people about poor experiences through direct word of mouth. (source: American Express Survey, 2011)

53% Consumers who suffer a bad experience will share 53% of their bad experience on social media. (source: American Express Global Customer Service Barometer)

30 The average Facebook post is read by 45 users. (source: Facebook)

4.8 Average number of car washes per person in the United States (source: USA Today)