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I disappeared from Google, but not Bing?

A few weeks ago the company I work for created a website called Nabceptraining.com in hopes to find clientele who are looking to become NABCEP Certified. So we installed WordPress and a nice looking theme that we edited, and we saw that without any real content on the page we were already rank 12 on Google! We never even submitted our site. So we decided to Search Engine Optimize our website to gain even better rankings. So on the first day we added an SEO Tool that would allow us to change the page titles and descriptions on our site, a Sitemap generation tool so we could submit the site to Google, Bing, and Yahoo. At the end of the day we submitted the site and was beginning to create our content. That next morning our ranking was gone and we were not to be found on Google, but we were rank 3 on Bing!? What happened? Why did we disappear? We didn't receive any messages from Google on the webmaster tools saying we were blacklisted. Does anyone have an idea?

5 Responses

You are there but further down in the results. I would be astounded if you started a site and consistently ranked at the top from go. You might get some rogue results and then settle down.

What you do need to do is to develop your link profile which will take time but help your rankings. The domain could be considered an exact match domain (EMD) http://moz.com/pages/search_results?q=EMD without some solid content on there, and that content should not be spammy and chock full of keyword stuffing which yours seems to be. Have natural content that adds value for the user rather than words wrapped around your keywords.

Google is looking for quality and value for your visitors and links coming back to your site from trustworthy and authoritative sources.

Awesome, thank you for your help guys. @Thomas thank you for those tools im sure at some point I will use them.

@Micheal thank you for pointing out that our content is keyword stuffed, when you are writing it you don't really realize it. Iv run a keyword density check on our entry level page and we have a 9.X% keyword density with the phrase "entry level" What percentage would you consider as a good target? From what I see online on other forums they recommend 2-5%

Actually some of the content isn't too bad. Yes my example came from the nabcep-entry-level-training/ page. The key is writing for your audience. It seems a paradox but forget the keyword when writing your content, write around and expand on that keyword, or get a specialist copywriter to do the content for you. Get the keyword in there 3-4 times and the rest of content if well written will semantically back-up the keyword.

9% is high, but don't sweat on precise percentages, rather a well written page with mention of the keyword.

If you are using Wordpress install and use Yoast Wordpress SEO plugin as one of the pass or fail criteria is keyword density.

I wouldn't sweat the drop in the rankings with Google. It's a new site. There's usually a little movement that can happen, especially with exact match domains. Just work to build the site up through quality content and maybe trying to get some links from relevant industry related sites (i.e. sites that list places that offer NABCEP training, industry blogs or online magazines, etc). I don't recommend much intentional link building any more, but there are usually some industry sites which make sense to try to get linked from.

Do the above and do a great job with the training you offer and your site will get the rankings.

Also, don't become a slave to the keyword density percentage. Write for your audience.

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