Today officially marks the kick-off of the 2016 UEFA European Championship – but there’s another competition going on off the pitch, as some of the world’s biggest brands battle it out to be crowned king of the Euros ads.

We’ve rounded up the best of the bunch this week, so you can decide for yourself who should take home the trophy.

Nike leads the charge with the release of its ‘Switch’ campaign, featuring Adland’s favourite football/model Ronaldo, while Beats injected its usual flair into a player-filled spot.

It’s almost summer, which means Cannes Lions, the Euros and the Rio Olympics are all just around the corner. As big brands gear up for some of Adland’s most important events, we’ve gathered up the best ads for you to catch up on over the weekend.

This week’s selection of video ads includes Lufthansa and Mars’ football ads, as well as a moving spot from Aeromexico and the hilarious return of 50 Cent. Who said ads nowadays are all the same?