H&M FOR BRICK LANE BIKES

This is a cool video highlighting a recent collaboration between H&M’s design team and the creatives behind Brick Lane Bikes, a legendary shop in East London. “H&M for Brick Lane Bikes,” is a men’s collection combining the function of cycling wear with great city style for both on and off the bike. It is made from more sustainable materials as part of H&M’s Conscious work. In the short film, you meet Feya Buchwald, Founder of BLB; Chris Christodolo, Creative Designer BLB; and Petter Klusell, Designer H&M. They talk about the H&M collection which will be launched on March 7, 2013 worldwide. Bike culture can be pretty aggressive but there’s nothing over the top about these cool cats.