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Content Marketing's Three E's

Just as education has its three R's (reading, 'riting, and 'rithmetic), content marketing has its three E's: engage, educate, and earn. Or so writes Zach Michonski in his Brafton blog article, "The Three E's of Successful Content Marketing." Those E's make it easy for businesses to remember the most important phases of a content marketing campaign.

Engage. Ask yourself what action you want your content to trigger. Then, consider your customers. Who are they? What will move them in your desired direction? "The voice behind the content must appropriately speak to your audience," says Michonski. "The content should naturally match the personality of your audience."

By knowing what moves your audience, you can create the type of content that can engage them.

Educate. Educating your customers benefits not only them but also you... by continually bringing them to your site for solid content.

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Almost every publisher is trying to build a strategy around digital content management and delivery. From a technology perspective, the development of EPUB standard has helped publishers move quickly into digital publishing. We have recently published a blog post on Digital Content Management, do check it out and let us know how you find it: http://blog.harbinger-systems.com/

My 3 - E's of social media content marketing are a little different... Entertain (tell a story about your customers, company, products or services) then Educate (tell how your product or service solves a problem for the audience) and finally, Empower (give them a strong "call to action" and benefit). Use this formula consistently, and you will build a powerful referral engine to not only consistently create new content, but consistently generate more leads, and close more business. You new customers will then create the new stories, and your audience will grow rapidly as they see how you help more and more people all the time. This works for both B2B and B2C using the status update capabilities of FB, Linkedin and then Tweet your stories to drive them back to your web page or profile pages!

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