This October, Marvel Comics evolves once again in one of the most shocking and exciting changes ever to shake one of Marvel's “big three” – Captain American, Iron Man and Thor – Marvel Comics will be introducing an all-new THOR, GOD OF THUNDER. No longer is the classic male hero able to hold the mighty hammer, Mjölnir, a brand new female hero will emerge who will be worthy of the name THOR. Who is she? Where did she come from and what is her connection to Asgard and the Marvel Universe?

“The inscription on Thor's hammer reads ‘Whosoever holds this hammer, if HE be worthy, shall possess the power of Thor.’ Well it's time to update that inscription,” says Marvel editor Wil Moss. “The new Thor continues Marvel's proud tradition of strong female characters like Captain Marvel, Storm, Black Widow and more. And this new Thor isn't a temporary female substitute – she's now the one and only Thor, and she is worthy!”

Series writer Jason Aaron emphasizes, “This is not She-Thor. This is not Lady Thor. This is not Thorita. This is THOR. This is the THOR of the Marvel Universe. But it's unlike any Thor we've ever seen before.”

Your logic is exactly why I don't think there's any feminist agenda behind this. It's just an attempt to sell some comics, nothing to get all bent out of shape over. And everyone should keep in mind that 1) comics will always revert to a recognizable status quo, and 2) Thor isn't becoming a woman, a woman is going to get Thor's powers from Mjolnir.

Ultimately, this is most likely going to be a story about Thor doing something to become unworthy of wielding Mjolnir and his eventual (and inevitable) redemption. Lady Thor is probably just a spin off of that idea. I mean, un-killing Bucky seemed like a really dumb idea too, and that worked out pretty well. Not to say this will necessarily work as well as that did, but with these characters being used in such a large volume of material over the years there's an element of experimentation that goes with coming up with new stories for them.

Comic book movies are very popular. Comic books don't sell nearly as much as they used to though.

Umm, from my understanding they are all doing great, **** even Valiant comics came back. Normal comics, grapic novels, and digital comics are doing great. Only difference is, now most people realize most comics will never be worth anything.

I think it's more about creating more strong females roles, to ostensibly target a female audience. Competition for Wonder Woman. I don't think it's a coincidence it was announced on the view. It's all about creating interest outside of the core audience in the Marvel brand and, ultimately, getting butts in seats.

My guess is, as others have mentioned, it's a temporary role. Thor will eventually get (or earn) his hammer back, and this character, whoever she is, will continue under her own name in another way. It may well end up being an interesting and compelling storyline. Who knows. And we may not even see any reflection of this particular story on the big screen.

I think it's more about creating more strong females roles, to ostensibly target a female audience. Competition for Wonder Woman. I don't think it's a coincidence it was announced on the view. It's all about creating interest outside of the core audience in the Marvel brand and, ultimately, getting butts in seats.

My guess is, as others have mentioned, it's a temporary role. Thor will eventually get (or earn) his hammer back, and this character, whoever she is, will continue under her own name in another way. It may well end up being an interesting and compelling storyline. Who knows. And we may not even see any reflection of this particular story on the big screen.

You can tell comic book writers spend a lot of time time creating up new and unique female heroes. She Hulk, Spider Woman...ummm Thor Tits. I'm just waiting for Vulva-rine to join the X-Men.

Marvel must be in the middle of a well thought out PR push for the books. This showed up on The View of all things and Joe Quesada was on Colbert last night to talk about what's going on in Captain America. In the grand scheme of things, neither what's happening in Thor or with Steve Rogers getting really old with Falcon filling in as Cap for a while is that big of a deal to the long term readers.

It's kind of smart, really. Guardians comes out in two weeks and movies will overshadow coverage of comic books next week at the San Diego Con. Pushing the stuff in advance puts the spotlight on some big Marvel titles in front of audiences that usually wouldn't consider opening comixology or going to a comic store.