NFL Enlists Spike Lee to Direct
Ad Campaign to Boost Ratings

The National Football League has tapped Spike Lee to put together a massive advertising campaign to boost ratings and hype the road to the Super Bowl.

During the past five years, ratings for the NFL playoffs have generally drifted downward with some occasional spikes that reflected particularly close games. Ratings for this year's regular season are down slightly from those of last year, although some of the drop can be attributed to starting the season during Labor Day weekend and having to compete against NBC's coverage...