Persuasive Writing

Key Features:Paragraphing (introduction, 3 key points with evidence, conclusion)Open with a statement of the issue being addressedState your position on the issue- FOR or AGAINST somethingMain body of text needs your key arguments supported with evidenceSpecialist evidence, 'scientists suggest...'Quote other peopleConclude with a summary and repeat the case you want your reader to considerUse mainly the present tense 'we are' 'it is important that...'Use emotive language (with feeling)Rhetorical questionsUse powerful verbs and strong adjectivesPersuasive openersRepetition of a key pointTry adding in some statistics/facts to make your piece sound more credible (worth reading and reliable)Remember your audience throughout- always imagine your reader saying 'why should I...?' You need to convince them why!Remain formal and avoid being rude, sarcastic or unrealistic