TIMES CHANGE CHANGING A BRAND WITHOUT BREAKING IT When brands look to reinvent, it can be tempting to ignore the past in favour of a shiny new story. But Invesco wanted a smarter approach. Fiercely proud of their history, but fearful new investors saw them as outdated, they wanted to modernise without disrespecting their past.… Read More

READY TO TRADE BRITAIN’S CHANGING RELATIONSHIP WITH THE WORLD Britain has a new place on the world stage. And a new campaign, running in 16 cities across 11 countries, to celebrate that. This new push for the Department for International Trade delivers the simple message that Britain is open and “ready to trade”. The iconic… Read More

UNCOMMONLY INDEPENDENT CHANGING THE PERCEPTION OF INSURANCE BROKERS Nothing Lockton do is conventional. In a category of monoliths formed through countless mergers, they are the independent entrepreneurs. For the launch of their new brand positioning, Uncommonly Independent, we re-invented the way they tell their story. From starting as a small family-owned business Kansas City, to… Read More

FRESH FOOD FOR KIDS CHANGING THE WAY PARENTS FEED THEIR KIDS Little Dish makes healthy, fresh ready meals for kids. But they were limited to selling through bricks-and-mortar retailers. In 2018 they approached M&KE, our creative tech and content specialists, to explore a direct-to-consumer e-commerce solution. We saw a far quicker win: boost their site… Read More