PR Week gives agencies a chance to defend themselves: you have until 4pm tomorrow

PR Week’s Hannah Marriott is writing a feature based on a survey the magazine commissioned into clients levels of satisfaction with their PR agencies. And apparently they unearthed some common complaints.

According to Hannah’s Response Source enquiry (*): "The most common grumble was about lack of transparency in billing, with scores of respondents saying they wished PR agencies would provide themwith more detailed timesheets. Other complaints included a perception that agency PROs lacked businessknowledge, were not proactive and that the senior staff who pitched for thebusiness rarely worked on the account."

Would seem PR Week is devoting two pages to agency PROs responses to these points.

Hannah has kindly provided all the questions PR Week want us agency folk to respond to – in the spirit of public service, why not drop her a line here if, as she says: "you have any very specific, interestingexamples covering any of the following points  on or off the record  and I’ll give you a call back."

Deadline is 4pm tomorrow – so get your skates on.

Hannah’s questions:

Do you feel that some clients do not understand what their agency can dofor them? Why?

Can personal relationships sour an otherwise successful account? How?

Have you ever dumped a client? Why?

Are some clients totally unrealistic?

Are some of the things they complain about unavoidable?

Do some clients lack the nous/vision/balls to do something different anddaring?

Are some clients a nightmare to work with for other reasons?

Also, why does the pitch team sometimes have to differ from the accountteam?

(*) Yes, I got this via Response Source – and I realise that these enquiries are the copyright of Daryl Willcox Publishing. However, as I’m hardly guilty of persistent forwarding ofthese enquiries and breaching of copyright, I’m hoping Daryl will forgive me this once.

Why the LinkedIn Insight Tag is a huge free bonus for B2B marketing

Andrew Smith August 8, 2018

The LinkedIn Insight Tag - have you installed it on your website?Have you even heard of it?
If not (and you are involved in any way with B2B marketing or PR), you are denying yourself a lot of insight about LinkedIn members who visit your web property. In fact, any organisation that would like to know more about the type and kind of professional person visiting their site can benefit from the Insight Tag.
So what