I Spy…

When we were kids, my mom was always looking for ways to occupy our time during summer break. Crafting projects worked for a little while, but there comes a time when construction paper and glue are no longer entertaining.

And when we reached that point, Mom always seemed to have an “I Spy” book or two at the ready to stave off any potential boredom. And the tactic worked, my sister and I could spend countless hours scouring the pages of those books. It’s like Where’s Waldo on steroids…

While some of the “I Spy” pages were easier to get through than others, I think what we loved the most, was finding all the little surprises in the picture that weren’t always obvious at first glance….a concept that has heavily influenced our design process now that we’re older.

In each line, we like to include at least one fabric that’s loaded with little, inconspicuous details. With some of our favorites being snails, little birds, atriums, berries, and bees.

And while some of these items come and go with each line, there’s one thing you can count on seeing every time…spider webs!

Why spider webs, you ask? Well, we’ve got a whole host of reasons. Aside from the fact that they’re just plain awesome…they’re also believed to be good luck when hidden in crazy quilts and Christmas trees. AND…spiders eat bugs! And really, anything that’s going to give my tomato plants and herbs a fighting chance of survival this year is OK in my book.

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Lauren Jung

I'm the designer in the group... And I write about half of the blog posts here. I'm also co-founder of a startup called Shelf (launching soon).

Carrie Jung

Carrie heads up our PR department. She's also one of the main contributors to a book that we're publishing. And she takes care of LOTS of other stuff, because she's awesome! And we all think she should quit her day job to pursue the wonderful world of pattern making. (Kidding Carrie, chill.)