Founded in 1927, Simplicity designs sewing patterns for consumers who love to sew. By the early 1940's, Simplicity embarked on a major sewing education program.

Passionate about the brand's heritage, the staff at Simplicity today uses the foundation of the brand as a launch pad to drive more fashion forward looks and heavily constructed designs, knowing the instructions will provide consumer sewing satisfaction. Consumers look to Simplicity for up-to-the-minute looks to sew and design concepts to customize and make their very own.