Eco Luxe Fashion Exposé

As the world is starting to sit up and take notice of the destruction of Earth's natural
resources, so to is the fashion industry. Eco-loving labels are sprouting up from all over
the globe and eco-savvy consumers are choosing to go green with their purchases.

ELFE - Eco Luxe Fashion Exposé - sprung from the creative mind of fashion designer, eco-
activist and all round Melbourne beauty, Emily Highfield. Having already created her own
eco-luxe brand, VINTAGE SOUL, Emily wanted to create a platform for those in the fashion
industry who consciously choose to use eco-friendly products and manufacturing
processes to develop their beautiful eco-luxe creations.

In the words of Emily herself, "I wanted to create a fabulous event that would showcase
these companies to the public and other industry professionals."
ELFE, in partnership with 5th Avenue Events and Alumbra, will display an eclectic selection
of the very best in eco-luxe brands, with market stalls, display lounges, catwalk parades
and live entertainment. It will be an amazing experience and a chance for pioneers in their
industries to show you how eco can be done.

ELFE took place on Wednesday, the 2nd September 2009 at Alumbra, Docklands, Melbourne

By holding these eco-events, ELFE aims to create awareness and educate our
attendees about the fashion industry and how it affects the environment in the
hope that they will make better choices as consumers.

Some of the effects that ELFE wishes to highlight are, the use and wastage of
papers and materials, creation of carbon gases via production of synthetic fibres
and overseas freight, non-compliant poorly paid factory workers, landfill with fast
fashion items that have been thrown out due to poor quality or trend-of-the-
moment styling.

Vintage
Soul was featured in one of Livestyle's 2009 Runway shows
alongside Life With Bird, State of Georgia and Dizingof.
Highfield is also the driving force behind ELFE - the amazing
Eco Luxe Fashion Expose which is leading the way at the
forefront of Australian Eco Luxe fashion.

Helping the
environment has never looked so good - Join the Vintage
Revolution!

An eternally inspired designer, stylist, and entrepreneur,
Petrova Hammond has established a strong reputation as one
of the brightest young stars to emerge from Melbourne's
vibrant fashion scene.

Petrova's talent and originality were
recognised in the first Australian Season of Arena's Project
Runway in 2008, where she earned a place in the Final Three. A
popular favourite on the program, her designs were described
by host Kristy Hinze as "Beautiful, bright and breathtaking; a
very distinctive style that makes you stand out from the crowd."

With this inimitable sense of style, Petrova's clothing represents
a fresh approach to fashion with that little bit of luxury that
every girl craves.

Born in the small town of Donald and manufactured entirely in
Australia, Made In Donald garments use natural fibres such as
cotton and silk, making the label stylish AND sustainable.

The
unique label provides customers with a made to order service,
focusing on creating individual and exclusive garments with
emphasis on proportion, cut and fit. Along with off the rack
collections, Made In Donald is a truly innovative local label for
stylish and fabulous local girls!

The Eva Q customer is "feminine, fun and elegant" according to
designer Eva Huynh, a young Melbourne designer who recently
won the student category in the NRA Australian Fashion Design
Awards.

Her collection of avant garde dresses combine delicate,
feminine fabrics with silhouettes and details inspired by the
Australian seaside.

Taking the idea that vintage pieces can be
deconstructed and turned into completely new styles, Eva
brings a fresh and flirty feel to her gorgeous dresses. Get in
quick - these dresses are too cute to resist!

Boche Collection

Launched in 2008 with the help of Make Me A Supermodel
winner Rhys Uhlich, Boche incorporates classic streetwear with
a rock and roll vibe to bring you a collection of super cool tees.

Environmentally conscious Boche Collection is entirely
designed and manufactured in Melbourne and has recently
started looking into more eco-friendly materials such as
organic cotton.

The label brings something new to the
Australian menswear market, with unique designs that are
guaranteed to attract attention. For guys who want to stand
out, check out Boche for a range of seriously sexy tees. Boche
are now also designing a collection of gorgeous girls tees!

Melbourne Design Label, Kiss Chacey was created by talented
designer, Ben Clark and his business partner Paul Edwards.

Both conscious of the environmental impact that the fashion
industry has, they choose to have all their garments produced
locally. Expect sexy prints, distinctive details and natural,
touchable fabrics in this collection of menswear.

They are for
guys who are sick of wearing the same thing as everyone else!
Kiss Chacey is a label that refuses to be mediocre; this is a brand
that values integrity in business and in design and this is
evident in their high quality garments that demand attention.

Etiko

Etiko is an Australian brand with a serious social conscience.
Etiko want customers to realise that the way they choose to
spend their money directly impacts the environment and the
people of the world.

Strongly opposed to child labour and
sweat shops, Etiko produce certified fair-trade, ethically
produced tees and sneaker ranges that are also super stylish! If
all that isn't enough, a percentage of all Etiko sales go towards
funding community development and health-care programs
around the world.

This isn't your average fashion label, it's
clothing with a conscience.

Vivienne Westwood's Melissa

Australian shoe label Melissa has collaborated with iconic
designer Vivienne Westwood to bring a collection of cute and
quirky heels that just beg to be taken onto the dancefloor!

Melissa is a unique footwear label that uses plastic to make
comfortable, stylish shoes that make fashion fun. The
partnership with Vivienne Westwood resulted in a range of
affordable high fashion shoes. It's easy to see why Deyn is a fan!

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