Your LinkedIn feed is about to come to life. In its latest update, the company is introducing native video to its mobile app.

As LinkedIn is working hard to catch up on the leading social media platforms out there, it has started to roll out a bunch of new features over the course of the past few weeks. Today, LinkedIn is one step closer to its main competitors, by launching an update that will allow users to shoot native video within the mobile app.

The in-app video feature is accessible via a new icon located next to the already-existing camera icon.

For now the feature is only available to a group of 500 LinkedIn Influencers, but I have no doubt this will be accessible to a larger group of users very soon.

The native video feature allows for videos of up to 30 seconds. When a user you already follow posts a video, it will appear on your feed, and, as expected, you will get the opportunity to comment and respond to other users’ comments. The video will also be shared on the user’s profile.

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Geoff is the Founder and Editor-in-Chief of We are Social Media. He also leads the Social Media team at Zimmerman, an Omnicom agency based out of South Florida, USA. Geoff is also a visiting lecturer at Universities across Europe and the US, and an international #smm speaker.