EA Tiburon

Electronic Arts Inc. announced a new subscription service Tuesday that would allow players to download some of its biggest titles for a $4.99-per-month membership. The company said the service, dubbed, EA Access, is currently in beta testing with just a few Xbox players. But EA said in a press release that it expects EA Access to be available to all Xbox console owners "soon." With sales of video games struggling in recent years, studios like EA are looking for ways to spark interest and revenue among players who are increasingly flocking to mobile and social games. In some ways, the $4.99 price puts the cost of otherwise expensive games in the realm of a paid app download. ...