4) Consider AR

In 2018, this tactic will surely help brands to promote themselves via social media.

Snapchat has already launched a new AR feature and Ikea is also entering into this by introducing their Place app.

The Place app is meant to provide its users the look of different sorts of furniture decorating their home before buying it. Users just need to scan the room holding the phone and the app sets the furniture in the room with 3D technique.

Thus, you can find the appropriateness of the furniture for a particular location.

IKEA PLACE- The Latest AR

5) Increase Your Video Creation

You must have used Facebook Live, a feature making its route in 2017 in the world of social media.

Video streaming was a revolutionary strategy of 2017. A survey reveals that users had more than 500 hours on YouTube daily in that year.

This certainly suggests that it could be trending in 2018 as well and proved to be worthy for marketers and brands this year as well.

Even, it has been predicted that in 2019 video content is going to contribute 80% all consumer online traffic.

6) Make Your Campaigns Interactive, Isn’t It?

Suppose, you made a humorous and genuine looking content or advert, but your viewers left just by clicking “like” button. Hopefully, your RoI aspect will remain unfulfilled.

By reaching 2018, we need to understand the aspect of campaign creation. Ensure your advert is gaining its return apart from other aspects.

Else, quizzes, contests, and surveys can also be interactive for brand communication to be relayed on social media.

So, you could derive a lot of worth through this technique for your brand endorsement on social media.

7) Maintain Your Content Legacy

The Internet creates a storm, without a doubt. It offers several pieces of information in no time, but at the same time, it also produces ambiguity.

So, what is the suggestion in this tactic; if you want to keep your brand stand out, tag people who are part of your network or have influenced you.

If the name is big, it gains much reliability for your brand and even if not, no need to worry.

8) Use Instagram Geotags for Physical Presence of Your Content

Instagram geotag is a technique which helps your content to show its physical presence in a locality.

Use Instagram Geotags for local following! In 2018, this could be a worthy and sound tactic for business outreach locally.

If you tag your business’s location on Instagram, this will help your brand to easily communicate with your local customers and gain their trust.

When you create images of customers with the help of geotagging technique, it proves your social presence.

9) Go Live

With the increasing popularity of Video content, brands continue to look to engage audiences faster and more effectively with live video in 2018.

Live videos are compelling and its untreated feel is refreshing for viewers bored of used to video content.

As Facebook has said, real-time videos get six times as many interactions as regular videos and so, it recommends marketers to go for this strategy.

Live videos via Instagram stories

As of the latest reported period, the chat app had 300 million daily active Stories users worldwide as of October 2017, up from 200 million global DAU in April. You can see the exponential growth.

Number of daily active Instagram Stories users from October 2016 to October 2017 (in millions)

The approach creates more excitement around product releases, is cost effective, better connects with your audience daily, drives more traffic and brings real-time engagement. So, it’s anticipated to see increased live video pop ups in your feeds over the course of the year.

Conclusion

If you wish to see your brand excelling in 2018, prepare your social strategies with pure attention.

Research and Research.

Apply and Apply.

This is how above ideas would prove worth for the social encouragement of your brand.

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