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MONEY.CA is highly ranked on yahoo google bing and youtube and is popular with social media, Canadian financial consumers and is a favorite of The Advisor Channel. MONEY represents Canadian money at the highest level. MONEY online is the destination place for the average Canadian who needs to make, save and preserve more of their hard earned wealth. We are most proud of the fact that we are a friend of, associated with and are considered a darling business firm focused on Canadian financial literacy. All of our products and services are focused on money, personal finance and financial literacy. While money concentrates on providing a simple line of business in the realm of financial advertising we endeavor to engage and facilitate exchange of knowledge and power with and to Canadian’s.

Our products and services are simple and obvious in nature with a narrow minded aim to provide good, timely and actionable news, information, insight and advice.

Welcome to The MONEY Network and the growing MONEY Vertical that is helping the average Canadian bring up the mean for all the right reasons.

Andex Chart – Free Canadian Andex Chart Handout with purchase of Money Membership. MONEY.CA online – Money Magazine to the door step and the monthly Money Newsletter to the desktop.

Buy MONEY Membership at $30.00 per annum and get a free current edition Canadian version Andex Chart Handout. When you buy one you give one – an older version will go to a child, student or teenager as an act of kindness toward Canadian Financial Literacy.

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]]>1786Financial advertising, marketing and sales without the 56% google inefficiency.http://money.ca/me_and_my_money/2014/12/07/financial-advertising-marketing-and-sales-without-the-56-google-inefficiency/
Sun, 07 Dec 2014 20:05:23 +0000http://money.ca/me_and_my_money/?p=1777Google admits that advertisers wasted their money on more than half of internet ads

Online advertising is a fickle thing. It accounts for 20% of the ad industry’s total spending, and over 90% of revenue for the internet giants Google and Facebook. That said, no one seems to have any idea whether it actually works.

That uncertainty reached a new high this week, as Google announced that 56.1% of ads served on the internet are never even “in view”—defined as being on screen for one second or more. That’s a huge number of “impressions” that cost money for advertisers, but are as pointless as a television playing to an empty room.

This is not a big revelation. The web metrics company ComScore reported last year that 46% of online ads are never seen. Spider.io, an ad fraud company acquired by Google in February, has pointed out that a large portion of ads are “viewed” only by robots, revealing that one botnet of 120,000 virus-infected computers viewed ads billions of times, running up the tab for advertisers without offering them the human eyeballs they sought.

Still, the acknowledgement by a heavyweight such as Google that ad viewability is a problem could shake up the industry by delaying possible IPOs of ad companies and requiring new ways for advertisers to gauge the effectiveness of their ads.

The nineteenth-century retailer John Wanamaker famously said, “Half the money I spend on advertising is wasted. The trouble is I don’t know which half.” In this case, it’s the obviously the half that pays for ads which are never seen, and now advertisers are looking for new tools to figure out which those are.

It’s worth noting that Google made this acknowledgement of the deficiency of the model it has profited richly from while also offering a new model to advertisers: In July it introduced its Active View product, which measures only viewed ads.

GIC Rates : the online destination place for the best rate around. Guaranteed Investment Certificates. The Canadian GIC Market is worth over 730 billion and is a money maker for top banks. A recent study shows that the average account is worth over $60,000.00 and the majority of assets are with big banks at low rates. The review in Money Magazine explains that most people are getting burned when they turn to the safety portion of what should be a balanced portfolio. GIC is the bread and butter of the major banks in Canada.

This will all change by perception and over time. The highest rates paid are from some of the smallest companies, trusts, credit unions, caisse populaires and near banks. Few people know this and fewer people take advantage of it and stick to the big banks and pad their pockets and lessen their own.

It’s perception and decepti0n; how long will it be until there is an even playing field and a more efficient marketplace. Those that need to step up, monitor and manage this metamorphosis are still sleeping at the switch. The independent deposit broker will change the way things happen just like the mortgage broker used to be the lender of last resort and now is the go to facilitator.

GIC rates will become more and more competitive when the banks realize they are losing market share with the same old low rates when new and secure institutions will give out better rates for more and better business. The public will lose millions in lost interest in the meantime as the banks have no interest in marketing this GIC Industry Secret.

MONEY Tip: Use a registered deposit broker and get the best rate around for a personal or business investment account.

]]>1768Reputation Management in Canadahttp://money.ca/me_and_my_money/2014/07/24/reputation-management-in-canada/
Fri, 25 Jul 2014 02:59:31 +0000http://money.ca/me_and_my_money/?p=1762 Reputation Management in Canada – Rob Ford famous mayor of Toronto is now in the fight of his life and political life. It will be a landslide in one way or the other.

People, businesses, politicians and governments need reputation management for many reasons and there are all types of mistakes, gaffs, errors, errors in judgement and faux pas.

It really would be great to fix mistakes, reverse negative actions, take it all back, say my bad and in the case of most Canadians have a simple and meaningful apology and move on.

Everyone can make a mistake but not everyone can apologize sincerely. REPUTATION.CA in Toronto makes its living from investor relations, customer service and fixing problems as a go to in-house contingency and crisis management team. In person, online and throughout the Internet people may get a bad rap or want to change a real or perceived reputation. If you are not in trouble and don’t need their help it is called marketing and when you know you need help to remove negative comments, bad reviews or worse call or email the fine smart people at REPUTATION.CA Think twice before you act or act badly in person, in writing or online. Checking your personal or company reputation online is a matter of fact and business both large and small are taking notice.

Money in Canada – Money Canada Limited has created a concept traditional with the keyword “money” and an online destination place the equals the investment marketplace. MONEY has always been a very important keyword and always will be. MONEY is more organized as a company and philosophy and subscribes to be profitable by way of promoting “Financial Literacy” through Social Media.

Everyone has heard of money and by now everyone has heard of social media in part and still do not rightfully acknowledge what they don’t fully understand yet. The one good thing is that MONEY does understand that t is part and parcel and necessary for payback. Companies are starting to relate to social media as we explain the new concept of “The Social Currency” its how money.ca gets paid for facilitating the communication between people, products and services. The big companies will pay for all the small good ideas that allow for a more even playing field. Money in Canada engages all people in one form or another, the mediums we use best describe The MONEY Vertical. Money in Canada attracts and retains all of the right target markets for all of the right reasons.

The Royal Bank (TSX:RY) said its new posted rate for a five-year closed mortgage will be 5.59 per cent, down 0.1 percentage points. Meanwhile, the Bank of Montreal (TSX:BMO) said it will cut its five-year fixed rate by 0.2 percentage points to 5.59 per cent.

Canadian banks raise or lower their rates for fixed-term mortgages in response to trends on the bond markets.

Variable-rate mortgages go up or down when the banks adjust their prime rates.

Prime rates last changed on July 20, rising by one-quarter of a point after the Bank of Canada increased its policy rate to 0.75 per cent.