Swoon: “Pearly’s Beauty Shop” in LA Helps You Be a Glamorous Philanthropist

BSA was an early and fervent supporter of the very first Pearly’s Beauty Shop nearly four years ago in Long Island City, New York: Swoon herself was there painting nails and the brand-new Braddock Tile architectural model was on display amongst all the lace-paper cut constructions, hair dressers, stylists, costumers, swirling lights and DJs.

This Saturday in downtown Los Angeles the 2016 Artist-Run Soiree named “Pearly’s” will dwarf that first one in star power, sponsors, co-hosts, DJs, guest curators, performance artists, hair dioramas, costumes, glitter, and rouge.

Hosted by Superchief Gallery and benefitting Swoon’s Heliotrope Foundation, you are invited to re-imagine fantastically your personal aesthetics with a bevy of talented professionals at the ready to help make dreams come true – and to fund Heliotrope so it can help communities to heal after natural disasters, economic blight, and other urgent social crisis.

Juxtapoz’s Evan Pricco has curated a list of cool artists for an exclusive Pearly’s 2016 print release, Shepard Fairey will be at the wheels of steel, and Brooklyn babe now Hollywood bombshell Marsea Goldberg is curating a special exhibition called “Vanity”. Also, an auction curated by Raina Mehler and Andrew Lockhart.