specific criteria like condition, themes, scale, country of manufacture and more. Items on sale will also appear in modules next to related content elsewhere on the site, including the site’s popular blogs and forums.

4. A Simple and Fair Fee Structure

Items can be listed in either Buy-It-Now or Auction format (with a Best Offer feature coming soon.) There will be no listing fees: sellers only pay a final value fee once the item is sold, and this is kept low at 8%. For auctions, a buyers' premium of 8% is also charged to the purchaser, as in a real-world auction. This keeps things fair and ensures that final value fees are kept low for all concerned.

Sellers will also save the fees charged by PayPal (around 3.5%) as the site will operate its own Amazon-style payment system using the highly-respected Moneybookers service. Under this system, the buyer pays Toy Collector, who inform the seller that the item has been paid for and can be shipped. Payment to sellers is then made twice monthly.

This system also has the advantage of fees being deducted at source, before payment is made to the seller, so there are never any unwelcome end-of-the-month bills or invoices to be settled.

5. Maximum Protection for Both Sellers and Buyers

The site’s checkout, payment and dispute resolution systems have been designed to be fair to both buyers and sellers. This incorporates a step-by-step shipping tracking process, where sellers can indicate that the item has been shipped (once payment has been received) and buyers can indicate its receipt. In instances where disputes arise, the system provides for buyers to indicate that items have been shipped back to the seller, and for sellers to indicate receipt of the item. Buyers will have a set time span to indicate if they are unhappy with an item, and refunds will be made only once a return item has been indicated as received by the seller.

6. Anti-Non-Paying Bidder Mechanism

Buy-It-Now Purchases must be paid for within a set (short) amount of time (currently 50 minutes), or the items will relist automatically (unless the buyer returns and requests more time, which is given in 10 minute blocks and must be renewed before each block expires). For auctions where that is not possible, sellers can relist items automatically anytime after 3 days if they have not heard from the buyer. And as there are no listing fees, there’s the added benefit of not having to reclaim fees on any items that aren't paid for, since fees are deducted at source only after the payment is received.

7. An expert management team

As the team running the platform are sector experts and enthusiasts, they’ll take concerns and reports about things like fakes and stolen items seriously.

And coming soon:

8. Feedback Goes Both Ways!

On this selling platform, buyers and sellers can both leave positive, neutral or negative feedback!