30.
A Process not tactics….. • Inbound marketing is like a puzzle – but not because it’s confusing. It’s a puzzle in the sense that it’s made up of many pieces. Pieces that should not stand on their own, but when put together, make total sense.

46.
Why Blogging? • Each page on a website is an opportunity to rank for a keyword or phrase. More pages means more chances to rank – enter the magic of content creation. • Blogging is a content foundation that helps you create email newsletters, SEO-friendly website content, social media, and other marketing initiatives with less effort

47.
Why Blogging? • Blogging is the only online marketing initiative that creates its own by-products. • Search engines are trying to create the ultimate search experience and their search algorithms put a very heavy bias on websites that produce quality content. • Companies that blog 15 or more times per month get 5X more traffic than companies that dont blog at all.

50.
Point Being ……. • If a blog gets posted in the forest, will anyone read it? • Calories get spent creating keyword rich blog content and its impact on search engine traffic will be severely impeded if links to those articles are not shared on social media. • Building “sharing” functionality into your content (like a “Tweet This” button) will allow others to share what they just read with their followers by simply clicking.