The British Museum is attempting to change their image by saying “not everything” in their collections was amassed by looters. If the reaction on Twitter is anything to go by, the campaign did not have the desired effect.

Long criticized for displaying, and refusing to return, pieces like Egypt’s Rosetta Stone, Greece’s Parthenon marbles, India’s Koh-i-Noor diamond, and Australia’s Gweagal shield, the museum has launched an initiative to gain more visitors by being open about how certain artefacts came into their possession.

On Friday, the museum launched the ‘Collected Histories talks’, a monthly meeting to give visitors a nuanced take on “how, why, and in what context British Museum objects have been acquired, displayed and interpreted.”

“The talks will explore histories of collecting objects from around the world,” the museum adds.

Dr. Sushma Jansari, curator of the Asian ethnographic and South Asia collections at the British Museum, said the talks were established to change the museum’s negative public perception.

Best defence ever "Not everything is Looted"I hear British Museum is planning special section called "Unlooted Stuff" .... https://t.co/E1yNiOkphW