Rise Above - Mark Gordon

Many in the nationwide network of SCORE Association volunteers, more than 12,000 retired business leaders, like to boast about the long history of companies they helped start and jobs they helped create.

That success, including 20,000 new businesses counseled annually since 1964, doesn’t only stem from helping would-be entrepreneurs with what to do. The group’s volunteers, says CEO W. Kenneth Yancey, also excels at helping clients with what not to do.

Yancey recently spoke in Sarasota at the Manastoa SCORE chapter annual awards luncheon. Yancey spoke with the Business Observer prior to his speech. Click below to read an edited transcript of the conversation: