Doing Chinese SEO and Dealing with the Censorship Problems

Chinese SEO is
in limelight now as every business want to establish their base in China, by
identifying it as the next big market for them. Having the largest population
in the world as well as with increased demand for consumer products among
Chinese people, it is of course a very promising land for the businesses to get
rooted. Internet marketing is the best mode of doing quick and effective
marketing.

In
China,
the major challenge is that you need to do everything in Chinese language
itself in order to publish your website. This is essential to go ahead with the
SEO also in Chinese search engines like Baidu. There are many things to take
care of in order to succeed in Chinese
SEO effort and there are many things to be cautious about too.

Chinese
government censorship

It
is important to note that as per the Chinese government mandates, Baidu need to
censor the content of the web pages regularly. They maintain a special agency
to constantly seek out the articles to be censored and rate the sites
accordingly. With this regulation in practice, anyone who are interested in
doing Chinese SEO for Baidu, should
always take heed of the regulations of Chinese government as far as online
marketing is concerned.

Some
of the basic regulations to be followed are like China
is having a big firewall in between China’s domestic internet and the
global internet. It can be seen that China is completely isolated from mingling
with the global internet and the major search engines like Google or Bing are
not there in China. This system is affectionately called as the Great Firewall
of China. It acts as the first layer of defense to protect the country from any
outside influence. As far as Chinese SEO
and Chinese article censorship is concerned, here are some points to be noted
with which China
will censor the articles;