Instagram launches new ‘archive’ feature

New York: Social media giant Instagram is launching out a new ‘archive’ feature that will allow the users to hide their posts from other users but keeping them safe to restore the visibility or to look at it in private.

When Instagrammers do not get the traction they want from their posts, they delete the content which also deprives Instagram of monetisable content. The company is now launching this feature “to keep you locked into the service”, Tech Crunch reported on Monday.

“We are always testing new ways to improve the Instagram experience,” a company spokesperson said.