GoDaddy goes 'all in' with AWS

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Dive Brief:

GoDaddy Inc., a web hosting company, is "going all-in on AWS" and migrating most of its infrastructure to Amazon's cloud business, according to an AWS announcement.

The web services company will leverage AWS' analytics, machine learning, containers and database services. The two companies will also incorporate GoDaddy's web products and domain technology "into the AWS experience."

To better serve its 17 million customers, GoDaddy will be taking advantage of AWS' cloud services, including Amazon EC2 P3 Instances for machine learning and Amazon EKS to run its existing Kubernetes workloads.

Dive Insight:

As companies inch or barrel down the path of digital transformation, the need to strike a balance between private and public clouds is apparent. Going all-in on one is a rare occurrence.

Dropbox, for example, invested in custom-built infrastructure for more than 90% of users' data but also uses three co-location facilities in the U.S., according to the company's S-1 filing. The remainder of storage needs and service delivery depends on the AWS platform.

GoDaddy may be going "all-in," but the "vast majority" and not totality of its infrastructure is transitioning to AWS. Releasing everything to one provider or model is a surrender of control most companies aren't willing to make.

This is only AWS' second big client announcement of the year. Comcast selected AWS as its "preferred public cloud infrastructure provider" in mid-January.