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Corporate Gift is an important tool for marketing and promotion of business and increasing sales and improving client relationship. Companies around the world including India spends huge amount on Corporate Gifts to staff and clients. It acts as a great incentive for the employees to perform better and increase sales and revenue of the business while gifting to customers increases their loyalty and strengthens relationship. According to many experts, corporate gifting as a marketing tools gives the best ROI as compared to other form of promotions and advertisement. It should also be ensured that a proper gift is given and with great care otherwise it may lead to anger and resentment instead of acting as incentive for staff and retention of customers.