“Third level registrations [are] out of step with the rest of the industry” says Lesley Cowley, CEO for the .uk registry Nominet, in a blog post explaining why the organisation is having a second bite at the cherry after the first failed. In the post, Cowley says that even though .uk is a success with over 10 million registrations, Nominet needs to consider how “uk will remain relevant over a 10 or 15 year period.” “We cannot ignore increasingly challenging market conditions, reduced renewal rates and a significant slowdown in growth. However, the imminent launch of new gTLDs also represents a huge opportunity for the millions of businesses who are not currently online and want to secure their own domain name for the first time. They will soon be facing a vast array of domain name options and we believe that our revised proposals would appeal to these potential registrants...