Enabling the Renaissance: The Perfect Storm in True Cost Accounting

In this session Bob Willard, author of The New Sustainability Advantage, discusses the reputational risks of ignoring sustainability. He suggests that we’ve come upon a perfect storm of risks - including pollution, poverty, social injustice, climate change as well as food & water insecurity. He also asserts that stakeholder expectations are rising and that companies are improving their performance in response. “The time is right to figure out how to measure what matters and get on with it,” he says.