Remote/online testing

Recruiting/Geographic diversity: Allows for a wider geographic representation in the study—can recruit respondents in many different cities, respondents are more likely to attend, no travel time, might be able to attract a harder to reach audiences who are reluctant or unable to attend in-person sessions.

Conduct testing in user’s natural, less “clinical” setting. With the use of remote testing with web camera requirements, we can still capture the respondent’s facial expressions but not necessarily his/her entire body language.