admissions

Host: Rob Zinkan

August 1, 2017

Each year, the E-Expectations report summarizes online behaviors of college-bound high school students. The results help inform and improve e-recruitment strategies. The 2017 surveys were administered to the parents of these students. This episode will be the first public presentation of the findings and recommendations! We will discuss trends and behaviors. You’ll hear how students […]

Host: Nicole Lentine

July 20, 2017

Admission marketing is dynamic, complex, and competitive. Audiences range from teens to adults living in our cities and around the world. The needs of these audiences change as they move through the college search and enrollment process. Admission offices need to provide pertinent information, inspire, and make it easy for people to take action. In […]

Host: Nicole Lentine

June 15, 2017

Student recruitment isn’t easy. We have the tools and resources to find, listen to, and engage prospective students online and off. We can reach students. The hard part is ensuring our message, value proposition, and program offerings resonate with the students who connect with us. On this episode of Admissions Live, we’ll look at data […]

Every year, colleges and universities compete for their piece of the college decision pie on social media. Trends like #CollegeSigningDay and #CollegeDecisionDay have institutions around the world curating custom hashtags and trying out gimmicks to motivate those elusive teens to “Pick me! Pick me!” But now, as we learn more about Generation Z — the […]

Host: Adam Castro

April 23, 2017

May 1st, College Decision Day in America, is upon us. So to is College Signing Day, an annual celebration for college-bound students started by Michelle Obama and her Reach Higher initiative. Through the bettermakeroom.org website and popular social media hashtags #BetterMakeRoom and #ReachHigher, Reach Higher has increased awareness on college access and affordability and inspired […]

Students, both traditional and non-traditional, have become accustomed to personalized communication in their everyday lives. We can easily see how personalization has influenced industries we touch frequently: doctors, supermarkets, fast food, hotels, retail, etc. Email and text messages from all industries can be proactive and personalized. Retail outlets and entertainment services send personalized messages making […]

Host: Nicole Lentine

June 14, 2015

Mobile devices are in the hands of students, parents and admissions professionals. As we think about the marketing mix for our next recruitment cycle, mobile communications should be a part of your strategy. Mobile recruiting strategy is not just about the mobile web. Text messaging programs are an effective and user friendly approach mobile recruitment. […]

Host: Nicole Lentine

May 17, 2015

High schools across the country are holding their commencement ceremonies, and students are preparing to head off to college in the fall. However, research shows 10-20% of these students nationally will “melt” during the summer, many of whom are low-income minority students planning to enroll in community college. In this episode of Admissions Live, host […]

Host: Nicole Lentine

April 17, 2015

As we move closer to the national decision date of May 1st, colleges across the country are developing unique yield events to connect current students with their potential incoming class. On this episode of Admissions Live, host Nicole Lentine speaks with Ma’ayan Plaut, Manager of Social Strategy & Projects and Tanya Aydelott, Assistant Director of […]

GUEST HOST: Kim Brown

April 12, 2015

Postcards, coffee chats, and a helpful hashtag? Using these tools, the University of Minnesota is redefining the role that alumni play in turning prospective students into excited enrollees. While traditional roles such as college fair representative and student interviewer still have a place, hear what UMN and other schools are doing to advance alumni participation […]

Host: Chris D'Orso

April 6, 2015

The Reach Higher initiative is the First Lady’s effort to inspire every student in America to take charge of their future by completing their education past high school, whether at a professional training program, a community college, or a four-year college or university. On May 1, “College Signing Day,” institutions across the country will be […]

GUEST HOST: Melissa Calder

March 13, 2015

The battlefield for undecided prospective students between now and May 1 is fierce. Students without a firm sense of academic direction can feel more conflicted during this time than those with a clear path in mind. How can admissions counselors and communicators reach these students in a meaningful way? What are their pain points during […]

Host: Nicole Lentine

February 11, 2015

Current students play a vital role in the success of an admissions office. Their involvement in supporting the voice and the mission of our institution can often be the most lasting impression we leave on prospective students and their families. How can we cultivate their roles to best support our institution’s goals, while also supporting […]

Host: Chris D'Orso

February 9, 2015

With marriage equality sweeping the nation, LGBTQ students are entering college life in a world that is more open and welcoming than in generations past. However, we know there is more work to be done. How can enrollment officers make their campuses even more welcoming? What questions can you expect students to be asking admissions […]

Host: Nicole Lentine

January 20, 2015

Monday, January 19, 2015 at 1:00 p.m. ET Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive On this episode of Admissions Live, Nicole Lentine speaks with Gil Rogers from Chegg Enrollment Services. Tune in for a preview of the 2015 Social Admission Report, social media insights, trends from schools and students and much more.