Lady Gaga Gets A Fragrance, Finally

While everyone was out at parties last night, I was sitting on my couch scrolling through Twitter and watching the VMAs--appropriately, I suppose--when WWD tweeted this late-breaking news flash.
Lady Gaga, in a deal that was completed last week, has finally signed a long-term licensing agreement with Coty to create fragrances under her name. The first one will launch in Spring 2012.
Good gravy. What will this smell like? I actually hope it smells weird and funky. And the bottles better be spectacular. I often forget to wear a scent (and I have quite a collection), but I love how they look all lined up on the counter.
What do you think the top notes will be? Hairspray? Rubber?

While everyone was out at parties last night, I was sitting on my couch scrolling through Twitter and watching the VMAs--appropriately, I suppose--when WWD tweeted this late-breaking news flash.

Lady Gaga, in a deal that was completed last week, has finally signed a long-term licensing agreement with Coty to create fragrances under her name. The first one will launch in Spring 2012.

Good gravy. What will this smell like? I actually hope it smells weird and funky. And the bottles better be spectacular. I often forget to wear a scent (and I have quite a collection), but I love how they look all lined up on the counter.

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What do you think the top notes will be? Hairspray? Rubber?

In other Gaga news, at first I thought her outfits at the VMAs last night were more fashiony and less costumey than usual. The avocado, gold, and brick red McQueen gown was gorgeous and downright sedate, for her at least. I liked the Scarlett O’Hara huge leather ball gown, too. Then she rocked the meat dress. Enough said.

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How do you bottle her brand of eccentricity? This will be interesting to watch.

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Lady Gaga, who has been teasing us with mysterious little soundbites (blood! semen!) about her perfume for over a year now, is finally releasing the damn thing, and this morning we have all the details about what is definitely a unique and innovative fragrance.
While this crowded, yawn-inducing, cutesy-bottle world of celeb fragrances often makes our eyes glaze over, we're actually excited about this launch. From the fragrance to the bottle to the marketing blitz that's planned, Gaga has sort of outdone herself on this one.
So here's everything you need to know, according to a long and meaty profile in WWD today:

We broke the news last month that Lady Gaga's first fragrance would smell like blood and semen. (We also pointed out she's not the first to use semen as inspiration for a fragrance.)
Now Lady Gaga has confirmed our report, telling Australian radio hosts Kyle and Jackie O, "I wanted to extract the feeling and the scent of blood and semen from molecular structures, so that's where that [report] came from." Molecular structures? Sound confusing? Gaga explained: "[Blood and semen] is in the perfume but it doesn't smell like that--you just get the after feeling of sex from the semen and the blood is primal."
And when Lady Gaga says "primal" she means it. The "blood" part of her fragrance is actually derived from her own blood. "It was taken out of my own blood sample so it's a sense of having me on your skin." It seems like an audacious presumption but after seeing the dedication of Gaga's little monsters at her show at MSG Tuesday night, we're sure fans will be scrambling to spritz themselves in Sang de Gaga.
When asked what Gaga thought the fragrance smelled like overall she replied, "the perfume smells like an expensive hooker." Of course it does.

In case you didn't get enough of Lady Gaga over the last few days with all the coverage of her enormous three dimensional Paco Rabanne outfits at the MTV Europe Music Awards, don't despair. There's lots more Lady Gaga news today.
First up, that fragrance of hers. You know--the one that supposedly will smell like "blood and semen"? Well, it reportedly has a name now, though WWD couldn't confirm it with Coty Beauty, who's producing the scent.

For the last few months Lady Gaga has not figured that prominently in our news feeds or in our thoughts--the occasional concert ban notwithstanding. But suddenly she's everywhere! We learned yesterday that Mother Monster already shot the cover of Vogue's September issue, a move that should help Vogue sell issues (her March cover was the mag's number two best-seller of the year) and help Gaga sell her new perfume.
Ah, that elusive perfume! We've been hearing about that damn potion for almost two years now, and as we get closer to the launch date, rumors continue to fly.
Here's what we know: