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Advanced Management of Eye-catching QR Codes® and NFC Tags

BARCELONA, Spain, February 25, 2013 /PRNewswire via COMTEX/ --
mobiLead is pleased to announce the new release of its QR Code® and NFC cloud-based Tag Management Platform - a disruptive platform as a service (PaaS) that allows consumer goods companies to effectively manage upwards of billions of individual information tags that connect their products to online services using optical (QR Code®, QR+™) and radio frequency identification (NFC) technologies.

QR Codes® and NFC tags are two convenient shortcuts to the mobile Internet. Both technologies eliminate the need to type a URL on a mobile device to reach a mobile website. All that's needed instead is a quick scan of a QR Code® or a tap over an NFC tag. While a QR Code® only requires a camera and specific software, NFC tags need dedicated hardware in order to be read. To be conveniently read by the largest number of end users, mobiLead thus believes that tomorrow's Internet of Things tags will combine both optical and radio based identification, encapsulating both QR Code® and NFC technologies.

In August 2011, mobiLead released the QR+™ technology - a real breakthrough in the QR Code® industry, that supports creation of billions of unique, highly graphical ISO compliant QR Codes®. Now used by leading companies including Konica Minolta, the QR+™ technology and its easily recognizable branded QR Codes® boost end users' incentive to scan or tap the tag.

It is mobiLead's vision that QR Codes®, QR+™ and NFC tags are poised to become the ubiquitous low cost links between physical consumer goods and the mobile Internet. mobiLead believes that all mobile Web applications will greatly benefit from the company's intuitive, easily recognizable, branded tags.

About QR+™
The QR+™ solution enables the creation of large series of highly graphical QR Codes®. The innovative and patent published technology supports merging of a regular QR Code® with any image, picture or logo into a highly graphical ISO/IEC 18004 compliant code to be read by any QR Code® reader.

mobiLead at Mobile World Congress
From the 25th to the 28th of February 2013, in partnership with Ubifrance, Isra Cards and NXP, mobiLead will showcase its technology at Mobile World Congress in Barcelona, Hall 5, French Pavilion.