Crumpets have come under fire from health campaigners Consensus Action on Salt and Health (CASH), who found a single Warburtons’ Giant Crumpet contains more salt than three bags of ready salted crisps.

Small and medium-sized food and drink producers (SMEs) can receive guidance on sugar reduction, labelling and claims at an upcoming seminar run by the Food and Drink Federation (FDF) and Leatherhead Food Research (LFR).