Cultural and commercial

EXPERTISE AND SERVICES

With a proven track record of 80 marine-related studies and waterfront projects, NDA Group has been a key contributor to the yachting industry by bringing new waterfront experiences around the world and especially in Asia. With our specialized team and dedicated partners, we design waterfront projects that integrate nautical and touristic features to transform them into attractive destinations. For various types of facilities (residential buildings, resorts, marinas, yacht clubs, etc.), we are recognized for our vertical know how in business &amp; marketing consulting, planning, design and technical solutions

PROJECT ALBUM

Here we will write down a story explaining our services related to culture

ANHUI BROADCASTING & TV CENTER

Overview

As the largest infrastructure ever designed by a French architect in China, the Anhui Broadcasting and Television Centre is the heart of Anhui’s communications and cultural system. Providing a signature headquarter to the region’s largest television producer, the Centre draws from influences of highly technical modernity as well as culturally rooted tradition. At 276.7 meters tall, this symbolic modern infrastructure rises above the Anhui skyline as the highest observation point of the region. The structure offers 46 floors and occupies an area of 371,365 square meters.

The lobby

The Centre’s elongated curve form is a result of careful collaboration among stakeholders and broadcasting and production team members who would be future occupants of the office spaces. The design optimizes circulation between business and open areas by providing various lobbies and public spaces for multifunctional use. The tower’s facilities are divided into two different sections: the lower portion is home to all broadcasting studios, multimedia companies and technical service areas while the upper portion contains offices.

Design Concept

The innovative structure showcases fluidity through its swift upward momentum, reminiscent of an unfolding paper scroll. This subtle spiral shape conceptualizes ancient Chinese wisdom as physical representations of local Li style fonts and traditional Chinese calligraphy adorn the first of its double layered facade. The outward culturally traditional influences offer a unique contrast to the modern high-tech functions of the Centre itself.

The paper scrll

The Centre stands at the south end of Swan Lake in Hefei, Anhui’s capital city. Divided by Huaining Road, the project site features a north side running adjacent to the city’s main road, Qimen Road, and a south side bordering the urban secondary road Lung Road. The Centre is surrounded by modern influences as it faces the Government Center Building, the Hefei Opera house and luxury hotels north of the lake. West of the tower is the Anhui Publishing and Editing Tower and other large-scale high-end properties.

Sustainable Strategies

A Year-Round Sustainable Mechanism. The Centre’s facade is not only a unique outer display but also a year-round sustainable mechanism. During the hotter summer months the buildings energy saving “double skin” encasing the facade prevents excessive usage of air conditioning. A space between the first and second layer acts as a reinforcing cooling system as it promotes maximum air circulation. During the colder season the Centre uses a water pump heating system which utilizes the nearby Swan Lake as a natural energy source.

Asia’s Largest Multifunctional Broadcasting Hall. The Centre is also home to several one-of-a-kind, technical structures that allow of high quality communications. The building features the largest multifunctional broadcasting hall of Asia at 3,600 meters squared.

An Extensive Stage of 36 meters. Furthermore, a dynamic stage that can take eight different forms, ranging from opened and closed variations, occupies a width of 36 meters—far larger than the normal 18 meters of most stages. The enlarged width allows for increasingly thrilling and dramatic performances while giving the audience an overall more sensational experience.