How Origins_Recovery started their web page design journey

Company name

OriginsRecovery.com

Overview

We are a privately-funded non-clinical spiritually-based treatment center for men who are in recovery from alcoholism and/or chemical dependency. We assists residents in developing the spiritual practices required to maintain permanent sobriety and find an abundant and meaningful existence. We currently own two fabulous facilities in NY and Texas with plans to open two more over the next 18 months. We are a private-pay only facility accepting residents for a minimum stay of thirty days up to ninety days. In contrast to the clinically-driven curriculum commonly offered, our philosophy embodies a complete return to the historical foundation of the original recovery movement. Residents are to be involved in a variety of peer-based spiritual exercises including learning about and working the Twelve Steps, accountability groups, Big Book studies, prayer and meditation practices. Additionally, residents receive exposure to a variety of recovery and wellness practices including physical exercise, reading, conflict resolution, nutrition and dietary education, career aptitude screening, financial responsibility, job interview skills, AA meeting etiquette, cooking, gardening, yoga, public speaking and more.

Tell us a bit about who you are and the people you reach

This site is our online marketing tool carefully designed to convey why we are the best place in America to go for treatment of alcoholism and drug addiction. The site is highly-optimized for search-engine placement as well promoted through many thousands of dollars a month in pay-per-click google ad-word returns.

TARGET AUDIENCE:

Because we are a residential "drug/alcohol rehab center" our target audience is dividable into three types of visitors.

2. Family members of those suffering who are searching for help for their loved one.

3. Members of the professional community/press searching for information about Origins.

Requirements

This project is to design the homepage and a secondary page for the site. It is a static site, no back-end other than a simple comtact form...

The site must be very visually stimulating and designed specifically to convice the visitor he/she should investigate our treatment options further. We want the site to convey a sense of "wow, this place is incredible!" We are interested in an extremely refined design which is very navigable, informative and soothing while at the same time calls the visitor to action to call us for help. Please prominately, but skillfully ask the visitor to call us on 1-877-2FREEDOM. Typical visitors to competitor websites do not spend much time reading if they are not visually stimulated and drawn in - they make a quick decision to stay at the site or leave based on what they see on the 1st page. We have just completed a professional photography shoot at the facility, images from which are available to you and should be used (see link to images below). The site should covey a sense of wellness, clarity and competency.

The visitor should intuitively know where to click to move through the site. The main three pathways (links) are: