Once again, I'm struck by the undeniable difference between the two sides of this conversation. When companies like Starbucks or Google are questioned about their support for equality, they stand by their convictions. They put our families in ads. They color their products in Pride colors. And so on and so forth.

But when we bring an anti-equality-minded company (or company executive's) thoughts to light, we get spin, defense, and an eventual walk back. Always, every time. In that reality there is a powerful statement about the rightness and trend lines attached to this public debate.