Dixon Schwabl forms B2B division

Dixon Schwabl Inc. has formed a new business-to-business division within its public relations department.

Clients that sell their products and services to other businesses have been an integral part of the firm’s business for 25 years, company officials said. The new division will focus exclusively on the marketing needs of B2B clients.

The launch is the latest addition to its public relations segment that has four other divisions: special events, consumer, public affairs and economic development, and non-profit.

“Division leaders bring their specific expertise to work for our clients, helping them build brands and increase visibility and reach,” said Kim Allen, managing partner for Dixon Schwabl Public Relations, in a statement.