Gainfully Presence will allow financial services firms to communicate with clients or colleagues inside websites, client portals, e-applications, marketing tools or social campaigns, SMS/texting, and email. Among those who will be able to utilize the platform are LPL Financial, AllianceBernstein, and Voya Financial, along with others.

For those nervous about compliance risk, Presence can be configured to meet company standards, such as restricting certain channels, reply types, filtering and blocking. Additionally, the platform is FINRA and SEC-compliance enabled, according to Gainfully.

The platform is expected to enter beta in early March. More information on Gainfully Presence can be found here.