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1. The price of vanilla by the kilo - Industrialists

The vanilla market is an expert market. There are many parameters that must be taken into account.

The food industry is the largest consumer of vanilla beans. Vanilla is the first flavour used worldwide.It clearly outperforms the natural aromas of coffee and cocoa.Many industrial recipes include real vanilla beans for making their ice creams, yoghurts and desserts.It can be in the form of vanilla powder, vanilla extracts, natural vanilla flavours.It is also used in some beverages, for example, Coca-Cola is the world's largest consumer of vanilla with an average absorption of 10% of global production.

The recipes of industrialists can be changed with vanilla substitutes (synthetic vanillin, natural vanillin extracted from rice fermentation, cloves,...).It takes a considerable amount of time to change a recipe validated in the industry (standards, sourcing, taste quality of the final result).Synthetic vanilla can never replace the accuracy and aromatic amplitude of real vanilla beans.Industrialists who use vanilla beans know this. They also know the tastes of consumers and their palates

2. Climate disruptions have a direct impact on vanilla prices

Crops are also subject to more and more climatic hazards.Recently, Madagascar experienced a cyclone that devastated part of the vanilla plantations in the northeast of the country, SAVA.For this region producing 80% of the world's supply, it has been terrible. All some of the work that had been done in recent years was swept away in a matter of hours.

If Indonesia, Papua, India or Madagascar face a natural disaster in one of these production areas, the vanilla market reacts immediately.

3. New vanilla consuming countries - China and Brazil

For several years, the Chinese and Brazilians have been in love with vanilla.Vanilla consumption in these countries has exploded. This feminine and captivating aroma is appreciated, like chocolate, by most palates worldwide.It is difficult to resist the call of an ice cream made with real vanilla pods or a dessert featuring vanilla.

Vanilla has the advantage of being easy to combine in the kitchen.It goes well with sweet dishes as well as salty preparations (vanilla chicken, scallops, curry-vanilla).

Global demand, which has been growing at 3% in recent years, is on the way to accelerating.This translates into a stabilized vanilla price per kilo at a much higher level than a few years ago.

4. The Quality of Vanilla

The price of vanilla can vary significantly within a country.

It will then be necessary to focus on:

The humidity level

The production area

The maturity of the pods

Their vanillin content

Their overall aromatic

5. Beyond the price of vanilla by the kilo - THE SECRET

It is not because a vanilla pod comes from Madagascar or Papua New Guinea that it will be excellent or not.As with wine, there are many qualities in each country. To understand and know the vanilla market, the secret is to keep learning.Learn with your colleagues, through samples, long months of sourcing, daily contacts with producers and collectors...

As with the great wines of our vineyards and gastronomy in general, a love of the profession and a willingness to do well is the key.

From love comes passion and sometimes the story of a life. The quest for ever finer quality, new aromas and vanilla pleasure.

I decided to dedicate my life to my two passions: my partner and vanilla