Veracruz, Mexico, sponsors D-League Legends

Summary of 2 articles · Updated Dec 11, 2012

The NBA D-League is announcing a non-traditional sponsorship on Tuesday between the state of Veracruz in Mexico and the Texas Legends. Veracruz will become the first state in Mexico to have its name on the jerseys of a team that doesn't play there. Veracr… (more)uz, in fact, is located some 1,200 miles from Frisco, Texas, where the Legends play. The state's marketing phrase "Veracruz Incomparable" will appear on the front of the team's jerseys beginning Saturday. The fight to get the American dollar to Mexico has become more intense in recent years as the tourism business has picked up. Last month, the Mexico Ministry of Tourism reported that from January 2007 to September 2012, nearly 131 million tourists visited the country, up 12.1 percent from the same time span preceding it. People of Hispanic origin make up 38 percent of the population in Texas, and projections show that the ethnic group is on pace to represent the majority of the state's population by 2030.