28

Apr 2016

Website – the best tool to convert prospects into customers

It is clear that these days’ working capital, intelligent workforce and website are three basic needs of any business or company. Out of these three, website plays the most important part in functioning of business. Website not only helps in displaying information about company’s products and services; it also helps in selling products.

These days, more and more people are opting to make online purchases rather than making in-store purchases. Online shopping industry experts believe that a website can easily convert a prospect into a customer. So, it is important to make sure that your website is attractive and user friendly.

Here are few points which can help you to make your website user friendly

Website’s domain

It is advisable to select a domain name which reflects the company’s name and indicates something about the products and services offered. Get your website’s domain name only from a company which has a good reputation.

Website’s design

While designing your website, you should ask your website designer to make sure that the home page of your website is linked to all other pages on your website. This helps in the SEO process, as most of the search engine’s spiders (also known as robots) visit the home page of websites and then crawl on further pages if they find links for it on the home page.

These days, many companies and even individuals opt for website cloning, instead of selecting a new design for their website. To put it in simple words, cloning is creating a new website using an existing website’s design and other specifications. This technique saves lot of money and efforts; it can also attract more visitors compared to websites with new design.

Keywords to be used

Keywords play an important part in the SEO process. Search engines like Google, Yahoo, AOL, and Bing divert users to various websites depending on the keywords used by websites to describe the content. It is advisable to use relevant keywords to describe the content on your website, as keyword stuffing (using irrelevant number of keywords) can reduce your website’s rankings on search engines.

Setting up online payment system

This is the second most important point to be considered while designing a website is the payment portal or payment gateway. There are several companies which offer tailor made payment gateway systems to match your website’s needs. In most cases, companies leave the decisions of selecting payment portals on the web designers, this should be avoided. You should take the decision of selecting payment gateway for your website.

You should select the payment gateway which has minimum number of customer complaints. You can browse the net and read various reviews about payment portals.

There are various website designers who offer services from website designing to installing payment portal. You can get free website design quote from various websites and then opt for the company which offers the best service at affordable rate. Rabbit cloning offers similar services; you can visit their website for more information- http://www.rabbitclone.com/