Embrace the Culture and Technology

Is business using social media strategically? Is the C-suite acknowledging business value from the social media strategy? The key to successfully using social media to grow the bottom line is embracing the culture and technology, providing employees the guidance to be brand ambassadors and recognizing that effective marketing can occur across many departments.

In this session, you’ll learn the five pillars of a social business, and hear success stories from organizations across different industries. You’ll also:

Understand the "why" of becoming a social business, and how customer behavior has changed.

Learn the five must-haves of a social business to increase customer engagement and transactions.

Gain insight into how to convert passive employees and loyal customers into brand advocates.

Presenter

Bernie Borges, founder and CEO, Find and Convert

Borges is an author, speaker, blogger, podcaster and host of the “Social Business Engine” digital TV show.