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Northern Lights in Antwerp

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120,320,345

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13,368,927

Making Winter in Antwerp just as magical as winter on The North Pole.

Briefing

The city of Antwerp asked us to come up with an opening show for this year’s Winter in Antwerp event.

Idea

While there are a lot of winter activities to be experienced during Winter in Antwerp, Belgium is not known for its wintery climate. So we decided to bring the Northern Lights from the North Pole to Antwerp. Using more than 100 haze machines and laser mapping, we created a spectacular Aurora Borealis the size of a dazzling 25 football fields.

Results

80.000 people came to see the Northern Lights, sharing their experience on social media. Major media like Het Laatste Nieuws, De Standaard, Het Nieuwsblad and the Gazet van Antwerpen covered the project. In total, Winter in Antwerp attracted over 600.000 visitors.