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IAG boosts data expertise with Arslan appointment

03 Sep 2018

IAG has appointed consumer data analytics expert Bora Arslan to the role of Chief Analytics Officer, leading the analytics program in IAG Customer Labs.

Mr Arslan has more than 25 years’ experience in data science and consumer marketing. He joins IAG from leading advertising agency GTB, where he was Global Chief Analytics Officer based in Dearborn, Michigan.

Prior to joining GTB, Arslan was Chief Data and Analytics officer at BGL Group in London, where he was responsible for data-driven digital strategy and led the digital technology transformation. Arslan has also held senior roles at multinational retail corporation Walmart Labs and US pharmacy giant Walgreens.

IAG Chief Customer Officer Julie Batch said the appointment of Mr Arslan would bring a wealth of experience to IAG’s analytics capability.

“Bora brings with him an impressive global perspective – from his experience with some of the biggest consumer companies in the world, to his foundations in academic practice at the forefront of the analytics space,”

“Bora’s deep expertise in analytics and digital transformation will be pivotal to IAG continuing to focus on how we can better deliver to our customers,” Ms Batch said.

In his new role, Mr Arslan will oversee a team of 70 to uplift the skills needed to drive the future strategic direction of the analytics and artificial intelligence functions within IAG.

Reinforcing the importance of his expertise in the expansion of IAG’s analytics capabilities, Ms Batch said: “Data has always been one of our core assets, and our focus on it today is helping us understand our customers in ways that we might not have before – so developing our data analytics capability is a key pillar of our strategy to deliver leading customer experiences into the future.”

Ahead of his start date, Mr Arslan shared his enthusiasm for joining IAG.

“Australia is at a really exciting stage for data analytics and corporate technology transformation, and I’m looking forward to building on IAG’s impressive credentials in the tech and innovation space.

“The insurance industry has enormous capacity for enhanced data analytic capability, and IAG is approaching its strategy in a really targeted and ambitious way, so it’s an opportunity to work with a great team and be part of a real turning point for this industry in Australia,” Mr Arslan said.