Bloomberg is at it again. He is hellbent on making New Yorkers healthier, first by going after smoking and then after trans fats. (He even tried to go after salt in restaurants. Much to the relief of city chefs, he was unsuccessful.) Now large sugary drinks are in the crosshairs. In particular, he wants to make it illegal for food establishments to serve drinks larger than 16 ounces.

Needless to say, the soft drink industry is none too pleased. To quote an ad they placed in the New York Times, "Nanny Bloomberg has taken his strange obsession with what you eat one step further.... What’s next? Limits on the width of a pizza slice, size of a hamburger or amount of cream cheese on your bagel?"

In Bloomberg's defense, you can still order 32 ounces of soda at a restaurant. You just have to order two 16 ounce drinks. (The hope is that by doing so, people will better realize just how much they are consuming.)