The Apple App Store is not impervious to errors. A newly discovered bug in iOS 13.5 is preventing users from accessing certain apps. Developers should be aware and keep an eye on their apps, as the bug could have a negative impact on their App Store Optimization.

Is your App Store Optimization based on proper App Keyword Analysis? Knowing what keywords to target is a core pillar of ASO, but all too often developers target keywords based on no data, or even worse, faulty data.

If you want your ASO strategy to succeed, you need to find the right keywords for your app. How do you do that? With proper analysis, monitoring and updating.

If your App Store Screenshots aren’t engaging and informative, are they even working? A good screenshot set should tell users everything they need to know about the app in a manner that keeps them interested and wanting more – almost like a speech.

This brings us to the TED app, which was recently featured on the Apple App Store in the “Find a Passion Project” list. Does the app include screenshots as interesting as the TED Talks it features? Read on and find out in today’s App Store Spotlight.

Knowing what metrics to follow can help you accurately track your progress and meet your KPIs. When you log on to App Store Connect, you might not be sure what each metric means, or which ones matter the most.

To help you ensure your App Store Optimization strategy has the data you need, here are three key metrics you need to understand.

An app name sets expectations from the moment users see it in search results. The name establishes branding, while the title fields on both the Apple App Store and Google Play Store are important for App Store Optimization. With that in mind, it’s important to look at best practices for naming your mobile app.