Wait in line? Not with DraftServ’s self-serve beer machines

Buying a beer at a ballgame goes like this: you get in line, stare at someone’s sweaty back for an inning or two, and then finally get an oversized and foamy draft that turns warm long before you can finish it.

At least that’s how it went, before Suwanee, Georgia’s DraftServ hit the market. The startup’s mobile beer walls let thirsty customers pour their own beers, cutting down on lines and allowing customers to buy by the ounce.

The company was thrust into the national spotlight this week after their debut at the MLB All-Star Game in Minneapolis, but the machines are only the latest chapter in the company’s innovative history.

Founder Jose Hevia premiered pour-your-own-beer tables at his line of restaurants in 2007, initially unaware that he was the first in North America to do it.