Do you want to study a recognised professional qualification and keep up with the latest trends in marketing? If you want to get on in marketing, then the CIM courses will give you the skills and knowledge to succeed.

The CIM Diploma in Professional Marketing offers the practicing marketer with relevant and contemporary marketing content. The Diploma aims to provide you with the knowledge and understanding to support a marketing role at management level within the workplace. You will learn how to take a strategic approach. In addition, you will keep up with the latest trends & learn how to use key marketing metrics and measurement techniques to make informed strategic decisions.

Staffordshire University has been a CIM Accredited Study Centre for over 30 years. During this time, we have been commended by the CIM for our results.

On successful completion of study, we will issue the following award: CIM Diploma in Professional Marketing

Part-time study

This course is part-time and is delivered through a mix of face to face and online teaching. Evening face to face session are held weekly, usually on Thursdays between 6-9pm. Some modules will include sessions delivered through webinars rather than face to face teaching.

You can complete your course in one year.

Course content

The CIM Diploma in Professional Marketing is a part-time, one-year course, and consists of three modules.

You will study the following modules:

Strategic Marketing - You will develop an understanding on how strategic marketing planning process can be implemented and evaluated while managing resources effectively.

Mastering Metrics - You will gain an understanding of marketing metrics and how they are used within organisations to support strategic management decisions.

Digital Strategy - You will be provided with an understanding of how strategic digital marketing can be implemented within an organisation.

Entry requirements

CIM Professional Certificate in Marketing or CIM Certificate in Professional Marketing

Foundation degree in Business with Marketing

Any relevant Level 4 qualification

UK degree or international equivalent with at least one third of credits coming from marketing content ( i.e.120 credits in Bachelor degrees or 60 credits in Masters degrees)

Professional practice (suggested two year in a marketing role) plus diagnostic assessment onto Level 6.

If English is not your first language, you also will need to demonstrate you hold a suitable English Language qualification, in addition to the above entry requirements. Such as IELTS 6.5, with a minimum of 6.0 in individual components.

CIM may consider other qualifications.

Facilities

Think Tank

Business is not all about rushing around, mindfulness and thinking time is important to innovation. Use our Think Tank to come up with the next big thing – designed for entrepreneurs of the future.

Business Lounge

Serving Starbucks coffee, our brand new business lounge is the perfect space for hot desking and networking.

Collaboratory

A cleverly designed room to allow you to work together in teams, communication is key in business and this space allows you to practice team dynamics in a safe space.

Business School

Home to dedicated business facilities including conference rooms and 'collaboratories' perfect for creative get-togethers.

Transition Room

A space dedicated to you. The room has all the tech you need to work in groups on assignments, project plan and talk through your ideas.

Careers

After completing the CIM Diploma in Professional Marketing, you’ll be equipped to work in the following roles:

Senior marketing manager

Head of marketing

Senior social media manager

Head of communications

Undergraduate Open Day

Saturday 23 March 2019

Stoke-on-Trent campus

Open Days give you the best experience and insight to courses, people and facilities that interest you. Make your choice easier and come meet us.

Teaching and assessment

Teaching

We know that everyone learns differently. So not only do we use traditional ways of teaching like lectures, we also use problem-based learning to help you apply your skills.

For this course, you'll:

Work with others on group work

Delve deeper into subject areas in workshops

Be expected to study independently

Our teaching is supported through our Virtual Learning Environment called Blackboard. This means you can access a range of materials to support your lectures wherever you are.

We’ll also assign you a tutor to support you throughout your portfolio.

Assessment

There are two types of assessments: practice (also called formative) or formal (also called summative).

Practice assessments do not count towards your final mark. These are your chance to test your understanding – and learn how to improve for the real thing.

You’ll have formal assessments at the end of each module. These could include essays, exams, or portfolios and are set and administered by the CIM.

Learning support

In addition to the excellent support you will receive from your course teaching team, our central Academic Skills team provides group and one-to-one help to support your learning in a number of areas. These include study skills (including reading, note-taking and presentation skills); written English (including punctuation and grammatical accuracy); academic writing (including how to reference); research skills; critical thinking and understanding arguments; and revision, assessment and examination skills (including time management).

Additional support

Our AccessAbility Services support students with additional needs such as sensory impairment, or learning difficulties such as dyslexia.

Feedback

We know that it’s important for you to be able to gauge your progress. So, your tutor will give you feedback on any practice assessments you do.

We usually give you feedback on formal assessments within 20 working days, but the format will vary for each module.

Your study time will include scheduled classes, independent learning and assessments. It will vary depending on your module choices, but could look like:

Independent learning

As well as timetabled sessions, we know it’s important for you to discover things on your own terms. This could involve:

Reading journals, articles and books

Working on projects, alone or in a group

Researching in the library

Preparing coursework

Getting ready for exams

We’ve invested in state-of-the-art facilities to help you make the most of your private study time. Whether you need a library, a computer, or a lab, you’ll find it at Staffordshire University.

Staff

Vicky RobertsSenior Lecturer in Marketing

My background was originally banking and finance, where I worked in numerous roles throughout the UK, including corporate finance, securities, mortgage lending and international trade. I then moved onto customer service and sales management.

My interests have grown and developed over the years and I still retain an active interest in professional areas of business, following my transfer to the teaching and lecturing profession.

Angela is a Chartered Marketer and holds an MSc in Strategic Marketing with Digital Marketing.Coming from a marketing practitioner background, Angela has worked for multi-national organisations in global marketing management roles. Since joining Staffordshire University in 2013, Angela has managed a number of courses within the Business School and has brought structure and teaching excellence to courses, resulting in high levels of student satisfaction.

For more information on accommodation and living costs, please see: Accommodation

Sources of financial support

If you receive funding from Student Finance you may be eligible to apply for additional benefits. Details can be obtained by visiting: www.gov.uk

Scholarships and additional funding

As an undergraduate student at Staffordshire, you may be eligible for additional financial support through one of our scholarships and bursaries. You can visit our funding page to find out more and check your eligibility.

Our students

With over ten years’ experience and knowledge of PR, I wanted to expand my knowledge of the wider marketing landscape and associated processes. The CIM offered me a the chance to understand a more detailed approach to marketing and wider knowledge of multi-channel strategies throughout the marketing process.

The course was both vast and detailed in what it offered, enabling me to adopt a more strategic approach to my campaigns and working, from initial stages right through to measuring and analysing success.

Apply

Rules and regulations

If you are offered a place at Staffordshire University, your offer will be subject to our rules, regulations and enrolment conditions, which may vary from time to time.

Students of Staffordshire University enter into a contract with us and are bound by these rules and regulations, which are subject to change. For more information, please see: University Policies and Regulations.