Goliath vs. Goliath: Booksellers
Fight for Title of 'the Little Guy'

By

Kara Swisher Staff Reporter of The Wall Street Journal

Updated Nov. 9, 1998 10:20 a.m. ET

On the Internet, like everywhere else, size matters.

Most companies fight over whose presence on the Web is bigger, finagling criteria such as audience, daily page views and the "stickiness" factor -- the online industry's indelicate way of describing the amount of time a user spends on a particular site. But not the top two online booksellers.