Label Summit Latin America returns to Santiago

Chile is set to host the 17th edition of Label Summit Latin America on March 10-11, 2020. The two-day annual event, which rotates between key locations in the region, takes place in Santiago, at the Espacio Riesco Convention Center, for the second time.

The two-day conference aims to equip delegates with in-depth label and package printing trade knowledge as well as strategic insights into how they can help advance the sector in the region. This is reflected in the themes running throughout the conference: the key focus for day one of the summit is business development in Chile as well as the wider region, while day two will focus on packaging, design and branding. The event is supported by regional trade bodies Chilean association Cenem, Latin American association Conlatingraf and Chilean training institution Ingraf.

“The task of designers is to link the heart of brands with the heart of consumers. In my presentation I will use the analogy of a design playlist to demonstrate how we can harness the power of packaging design to connect emotionally with each of the four generations”

Jessika Bustamante Meisner, Label Summit Latin America 2020 event manager, said: ‘Label Summit Latin America is always a key education highlight and an excellent forum for delegates to network, learn and discuss the current issues facing the region’s industry. Chile in particular has one of Latin America’s most technologically advanced label and package printing trades, thanks to its highly developed wine export sector, which offers huge opportunities for local converters to grow their business.’

Conference

Industry knowledge platform GlobalQuality.space has been announced as the event’s gold sponsor and keynote speaker.

Askold Zimmermann, GlobalQuality.space’s business development manager, will discuss workflow automation and quality control, exploring new technology, quality control for converters and brand owners, and improved inspections of text, graphics and print. The new era of printing tool management – software-based and content-based – will be also covered.

Zimmermann said: ‘We are delighted to lend our support to this year’s Label Summit Latin America and explore together the opportunities to connect the existing digitalization and new automation processes to the promising Industry 4.0 approach. Latin America is a key focus for us because of the economic growth in the region and great opportunities to become automation-ready.’

‘We are very pleased to welcome GlobalQuality.space as gold sponsor and keynote for this year’s event,’ said Jessika Bustamante Meisner, Label Summit Latin America 2020 event manager. ‘Chile’s highly developed export market makes for a hypercompetitive labels and packaging hub in the Southern Cone, where automation has become a necessity to stay on the forefront. It also means that technological advancements in quality control, inspection equipment and workflow for profitability are fitting topics for the region’s converting community to learn from.’

Also on the conference program will be Mariana Soto, general manager of Cenem, who will look at market trends in Chile and the Southern Cone region. Ignacio Ramos, commercial director of R&R Impresores, will talk about his company’s move from commercial printing into label production. L&L editor James Quirk will present on global label trends.

Hernán Braberman, partner and executive design director at Tridimage, will tell attendees how to establish an emotional connection with consumers through packaging design. ‘This will be my fifth participation as a speaker in the Label Summit Latin America, which is, without a doubt, the main event in the region for the label and packaging industry,’ he says. ‘Both songs and packaging tell stories and communicate emotions. Everyone loves stories, but each of us likes different stories. So, which stories do Baby Boomers, GenX, Millennials and GenZ want to listen to? The task of designers is to link the heart of brands with the heart of consumers. In my presentation I will use the analogy of a design playlist to demonstrate how we can harness the power of packaging design to connect emotionally with each of the four generations. We will find out what packaging design strategies work best for each group.

‘I find it inspiring to be able to dialogue with brand owners, converters, suppliers of raw materials, equipment and machinery and design agencies. Together we have the mission to imagine and build a bright future for the label and packaging industry in Latin America.’

One panel session will bring together local converters to discuss market challenges and opportunities, while a second will focus on wine label decoration. To register for the event, and view exhibitor list and conference program, visitwww.labelsummit.com/chile

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