Microsoft chooses Baidu as Edge’s default search engine, home page

On 23th, Microsoft struck a deal with Chinese search giant Baidu to make Baidu.com the default search engine and home page for Web surfers in China who are using Microsoft's Edge browser.

微软公司和中国搜索巨头百度9月23日宣布签署一份协议，百度网站将成为微软Edge浏览器中国用户的默认搜索引擎和主页。

There are already hundreds of millions of PCs running Windows, but because of widespread piracy, Microsoft has traditionally had difficulties extracting revenue from many of these users.

目前已有数亿台个人电脑运行Windows系统，但由于普遍存在的盗版问题，微软常常很难从这其中很多用户那里收到钱。

The Baidu deal is designed to help Microsoft capture more users for its new Windows 10 software. In exchange for the search placement, Baidu will make it easier for its own customers to update to Microsoft's new operating system.

Internet users who search for Windows 10 on the China search engine will be greeted with a large banner advertisement on the top of their screens, which will then take users to a special Windows 10 download site, Baidu said.

Microsoft says it isn't giving up on its own search engine, Bing, in China. But with a negligible market share in the country, it makes sense for the company to play down Bing to promote its more popular Windows software, said Danny Sullivan, founding editor of website Search Engine Land.