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Wind Mobile Commercial (2014)

- Get the Song: To Build A Home by The Cinematic Orchestra and Patrick Watson

- Get the App: Wind Mobile

Plot / Description

"Papà," This ad which shows a man who wants to reconnect with his father. Throughout the video we see flashbacks of both the good and bad times of his relationship with his father. Rather than call, email, or text him, the man decides to go visit his childhood home and reconnect.

----- Dad,

Technology has made us feel closer and closer. Communicating is easier and faster everyday. But still, there are and there will always be moments when men and women will have to meet face to face.

Wind has chosen a story, a short film by Giuseppe Capotondi, that with grace and poetry reminds us how important it is to feel close to someone, bypassing a technology that is becoming more and more pervasive in our lives and in our affections.

If you are thinking about truly getting in touch with someone really important, watch this short piece of cinema.

Voiceover

Stop a minute. Please stop. Go easy on the break. I said easy! Yeah, okay. I get it, but its the first time. Come on!

(Lyrics) And I built a home for you for me Until it disappeared from me from you And now, it's time to leave and turn to dust