A Video Guide On How To Snap Selfies And Eat Like An Icelander

09/15/16

Written By:

Conner Dial

Humorous tutorials aim to preserve Icelandic culture and geography in the wake of its geothermically hot tourism industry

Known for its active volcanoes and geothermal lagoons, Iceland’s dramatic landscape seems nearly extraterrestrial—which explains why four million travelers flocked to the country in 2014 alone. “Iceland Academy” launched earlier this year with its tongue-in-cheek “How to Avoid Hot-Tub Awkwardness” video, including three new tutorials to help visitors get acquainted with Icelandic culture. While these videos show travelers how to get the most out of their stay, they also advocate for responsible tourism, ensuring the respect of nature just as much as Nordic heritage.

READ THIS ARTICLE FOR $15

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.

In this episode, PSFK sits down with the subscription grocery platform's founder Abhi Ramesh to find out how his startup is transforming the way America accesses produce, and its plans to scale nationally by remaining online-only