BRITISH AIRWAYS

Types of Travellers

We created a quiz to accompany British Airway’s story on peoples holiday habits. Almost half of travellers admit they always go through the same rituals to ensure their journey and holiday goes to plan.

The quiz identifies what type of traveller you are and was distributed with their press release. Several news sites embeded the quiz including UNILAD and the Independent.

We also put together an infographic for the campaign which can be viewed here.