Bridgestone tyres gearing up for return of the Eco-Rally

Bridgestone tyres are teaming up with Start to bring back the Eco-Rally which will showcase the world’s best environmentally-friendly vehicles.

The 2011 Bridgestone Eco-Rally will take place on Sunday 31st July, and this year has a new route starting from Broad Street in Oxford and finishing at The Mall in London.

A host of car manufacturers have already signed up to the event, including Mitsubishi, Volvo, Aston Martin, Lotus, Nissan, Ford, Tesla and Honda, along with a string of celebrities who will be driving the vehicles.

Andy Dingley from Bridgestone said: “Following the success of last year’s event, Bridgestone is delighted to be involved again with this year’s Eco-Rally.

“It is a fantastic event which showcases the vehicles of the future and really shows off the versatility of the different, environmentally-friendly options out there.

“Bridgestone is committed to reducing the impact of motoring on the environment for current and future generations and this year’s Bridgestone Eco-Rally is set to be bigger and better than ever.”

This year’s event culminates with a free to attend, green transport exhibition, coinciding with Start’s Summer Programme. Start, is an initiative inspired by HRH The Prince of Wales to promote and celebrate eco-friendly living.