Patient Marketing

Goodbye Miss Sentiment. Hello Lady Action.

Your campaign's success hinges on understanding patient attitudes, decisions and outcomes. So why are you thinking about topics, word clouds, and sentiment? Consider this patient post:

Is that a positive or negative "sentiment"? For which brand?What is the patient doing or likely to do next?

Introducing

Minsky Health is a patient marketing platform trained to understand how people talk about every aspect of their health.Harnessing Minsky's ability to understand natural language, Minsky Health allows marketers to understand every facet of the patient journey (patient-reported decisions, motivations, and outcomes) and take precise, data-driven actions supported by accurate real-world evidence.