GIVE IT UP FOR THE DA EASY CREW

PLAY HQ VERSION

BACKGROUND

Rastamouse is a trilogy of children’s books featuring a crime busting mouse reggae band Da Easy Crew, who split their time between making music and solving mysteries for Da President of Mouseland. The stories emphasise the importance of problem solving through mutual understanding, love and respect without resorting to punishment. The books were brought to life for the BBC / Cbeebies with the first series airing in 2011 and quickly becoming one of the BBC’s most popular childrens’ series in the UK and worldwide.

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APPROACH

The show required a sound that was a balance between being true to the roots of reggae, but also something that fun and child friendly. Partly through a feeling of responsibility to introduce kids to real instruments, but also in order to capture an authentic reggae sound, the score featured top session musicians, vocalists and great song writing.

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IMPACT

By the end of the first episode Rastamouse became a top trending show in the UK and exploded on social media. The show gained a huge following, not just from it’s target audience of young children, but also with the student population too. The show’s success led to a two album deal with EMI (the single ‘Ice Pop’ was awarded Record Of The Day on BBC Radio One) and multiple live appearances including performances at Glastonbury Festival and London’s Jazz Café.