HOW TO PLEASE YOUR WIFE (Feb, 1951)

IF YOU’VE ever paused before a surrealistic sample of Salvador Dali’s modern art and wondered what the famous painter was trying to convey—brace yourself for further bewilderment. Nowadays you’re likely to see Dalis is being worn as well as hanging in museums.

The Spanish enfant terrible of the art ‘world is now trying his hand at three dimensional works—distinctive surrealist jewelry through which many believe he will achieve the stature of a 20th Century Cellini. Master jewelers Carlos Alemany and Erie Ertman are translating the painter’s designs into artistic costume pieces—each hand-made and painstakingly reproducing the unique Dali sketches. Some of them take from six weeks to two months to complete.

Dali jewelry is already being worn by society’s style-setters. Of course, his creations are priced like original works of art—which they are, each bearing the artist’s signature. Hut though tlie average woman won’t he able to afford a Dali brooch or earrings, tlie chances are her more reasonable costume jewelry will lie affected by the imaginative designs of the surrealist painter. Imitations have already appeared on the market, and probably it won’t be long before women will consider themselves unclothed unless they’re wearing Daliesque gems.