Welcome to BXP

The Package Design community has always led the way in the evolution of PD—from our start as an event, which was dedicated to package design as a discipline, to a magazine, focused on the trade, to the publication, whether it’s the print edition held in your hands or in your digital device, committed to package design as a marketing competence and our annual conference that celebrates the design community and emphasizes its strategic business value.

What the PD community told us was the market needed a brand design strategy and insights resource that still recognized that packaging is and will remain a powerful marketing vehicle for their brands but recognizes that the community members are increasingly responsible for contributing or creating the complete brand experience.

So we embarked on a journey to create this resource for you. With our friends at Digital Echidna, LPK and Nielsen, PD and our publishing company ST Media Group International embarked on a discovery on how best serve today’s market. The results are a brand new magazine, called Brand Experience or BXP for short; a new annual conference called BXP Live; and a new website, where you were directed today.

Take a look around, post a blog about trends and insights you’re observing using our retooled Community Voice form, and please let us know how we can guide and “parent” our newest creation together.