How not to design your ecommerce website

Ecommerce is a highly competitive area. A quick internet search reveals countless online stores who all want to attract customers. A huge number of them are missing out on the sales they could achieve because they make simple ecommerce website design mistakes that have a big impact. Below we look at some of the errors people commonly make so you can avoid them.

Not using HTTPS

This is the online protocol for secure internet communications and helps make your site secure from fraud. It can improve how trustworthy Google and your customers view the site. You need an up-to-date Secure Socket Layer (SSL) certificate to enable this. A HTTPS site is certified and will show a green lock in the address bar. It provides customers with reassurance about the site so that they are confident enough to enter personal details.

A Complex Payment Process

You will know yourself that it can be difficult to part with your money. Even when it is something you need or want, you can find yourself debating the purchase. People entering payment details to purchase a product or service don’t want to go through a complex process that takes a lot of time. A payment process which isn’t smooth can result in people changing their mind about it or going elsewhere. This is a huge reason why people abandon their cart so you need to avoid it.

Too much clutter on the site

You might have heard the saying that a tidy house is a tidy mind. This is something that you can apply to the world of ecommerce because in a way, it is more important than your home. Making your site messy or cluttered can put people off prospective sales or even staying on the page at all. It is true that less is more here instead of having a background that distracts people. Make your website somewhere people want to visit and don’t go overboard with design.

A site that isn’t responsive

Modern consumers know that there are plenty of sites out there with fast loading speeds and will bounce from slow pages. Make it so that everyone who looks at your site finds something welcoming; this includes those using a mobile or tablet. Failing to cater for these people means that you are missing out on a lot of business.

Successful ecommerce website design is simple when you consult experts in the area. Web Consultancy is home to some brilliant web designers who can create you a first class site. Get in contact with our team to discuss the needs of your business.