Guide to Bringing Business Back to Brick-and-Mortar Stores

Brick-and-mortar retailers can capitalize on this growing trend by focusing on what motivates consumers to choose webrooming in the first place. When shoppers were asked why they would search for items online prior to making a store purchase, the responses varied. Approximately 47 percent wanted to avoid shipping costs, 23 percent didn't want to wait for delivery of the items, and 42 percent wanted to check product availability.

Brick-and-mortar stores are feeling the heat from online retailers, especially with the customers browsing in-store and buying online.

But the showroowing effect is not the only way shoppers are changing their habits. In this slideshow, Merchant Warehouse explores how reverse-showrooming or 'webrooming' is shifting the opportunity back to the brick-and-mortar stores, and offers tips on how your business can take advantage.