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Solid information architecture begins with knowing exactly who your audience is and details such as viewers' age to understand how they will navigate information, writes Christian Vasile. It's also important to include navigation that is consistent across pages, easily understood text and a search bar, Vasile adds. He discourages use of movable user interface elements such as a social media bar that moves as the viewer scrolls down the page.

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Facebook is once again tweaking its algorithm, this time to reduce "like bait" posts in users' feeds that aim only to solicit likes and comments or link to websites that are mostly ads. Facebook says the changes won't affect posts that earnestly seek interaction with users.

None of Apple's services on mobile, desktop or the Web have been affected by the widespread Heartbleed security bug, because the company never used the vulnerable OpenSSL software containing the flaw, the company said Thursday. The bug, which was described by security expert Bruce Schneier as "catastrophic," has affected many Internet companies, including Yahoo, Facebook and Google.

Lancome is advertising its Dual Finish and Visionnaire products on the Vanity Fair mobile website page with banner and pop-up ad units. One ad uses asks viewers, "What's your best-kept secret?" and includes a call to action, while another has a hashtag viewers can use to engage further on social media. Both also lead to the individual product sites when clicked.

Parallax scrolling on websites has been overused and abused, according to Tara Hornor, who asserts that the effect works well only on certain types of websites. Parallax scrolling works effectively for websites that use a storytelling approach rather than ones that are looking to communicate a good deal of information quickly. Above all, make sure the parallax scrolling effect does not interfere with a user's ability to read text or navigate pages, Hornor adds.

Typography is among the most important elements of a website design, so taking the time to get it right is crucial to helping users stay focused, writes Christian Vasile. He offers a collection of typography tutorials that cover basics, special characters, grid use and mobile.