Registered Designer Members

Nida Mahmood (Registered Member)

Hailed as the Queen of Kitsch by the Indian media, NIDA MAHMOOD is a designer who dabbles in Fashion, Graphics, Art, Film, Installation, Interiors etc. She has collaborated with many prestigious Indian and International brands for a variety of projects.

Some of them are:

LADY GAGA, GODREJ Design Lb, Victoria & Albert museum, VIVANTA TAJ, ABSOLUT for art installations; NIKE for a special range of apparel for the cricket world cup; BLENDERS PRIDE, SWAROVSKI; NDTV GOOD TIMES; HCL; ADIDAS for a unique collaboration for AIFW SS 2016; Conceptualized and designed the restaurant JUNGLEE BILLEE; MOH MAYA MONEY for art direction and costumes for the movie; HARLEY DAVIDSON; CHANNEL V for creating art installations; SUPERBIKE WORLD CHAMPIONSHIP for designing a line of high end, limited edition, designer jackets and many more such projects; Satya Paul for a limited edition collection and focused on making handloom and khadi a mainstream household textile as well as working on sustainability of their craftsmen.

Nida is currently collaborating with Active Lifestyle brand Deivee in celebration with Milind Soman for designing a sustainable Athleisure line that is completely made of 100% recycled plastic bottles. This sustainable athleisure range also has the first ever running sari. The Running Sari ensures the collection is suitable for all Indian women across shapes, sizes & sensibilities. This collection is a true celebration of India and the beautiful Indian woman.