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The words "intellectual properties" are hotter than ever in both video games and feature films. Both triple-A studios and indie developers around the world are working hard to forge their next big IP. A successful IP can become the company's breadwinner for years and entertain millions in the process. However, with more and more IPs crowding the market, it is increasing difficult to generate new ideas. In addition, going down the wrong visual path for an IP can put the studio into dire straits. In this session, Feng will layout a series of easy to follow steps, all designed to guide your IP down a solid and well planned path. Sometimes it is the simplest things that can make all the difference. A strong foundation can save your team time, money and stress.Feng will end the session with a live demonstration turning the aforementioned ideas into visual developments.