Frozen-treat chains prepare to serve pent-up demand

Rita's springs into action

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Even though Rita’s was lapping a record promotion from last year, in which it introduced its mobile-loyalty program through the Punchh app, business for the week of the promotion rose 30 percent compared with 2013, Moody said. He added that Rita’s saw 18,000 new downloads of its loyalty app and reported 170,000 redemptions of a free “punch” when guests came to the stores for a free Italian ice.
“It was a great program again this ...

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