Cómo WJDex comenzó su viaje en logotipos

¿Cómo se te conoce?

Kindshares

Cuéntanos a qué tipo de público quieres llegar

Kindshares is the first online consumer service for donating stock to charity. We simplify stock donation, and compel donors to give more and give more often to non-profit organizations. This method rewards donors with significant tax savings and provides charities with more funds to do good. Kindshares celebrates the generosity in people and their passion for the causes they love. We believe that giving should be easy and hassle-free.

Otras notas

The winning design will become the original corporate ID and website logo for our company.

Please keep the following thoughts in mind:
- Logo must include the company name, Kindshares.
- The predominant feeling of the logo should be Simple and Warm, reflecting a spirit of Kindness and Giving. Logo should be non-technical, connote ease-of-use and convenience, and upscale in appeal but not fancy.
- Our target audience is affluent, educated, middle aged women and men (age 40-60) in the US. Should appeal to a woman but also to a man’s “feminine side”. Women tend to be the primary decision maker for families making charitable contributions.
- Should not be: too busy, literal, financial or masculine. No animals, no money or stock market imagery. And avoid the “hands helping hands” imagery that is prevalent in the non-profit arena.

I will provide regular feedback throughout the contest, and intend to guarantee it when I am confident in the result.

I plan to publicize this contest on my blog, Facebook, Twitter, and LinkedIn.