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Tips for running a great event

Hosting an event can be a challenge, particularly if it’s not something you do very often. Ultimately things will happen that you don't have any control over – like the weather – as I found out at this year’s Legal Laneway Breakfast!

If you’re still at the planning stage, here are my top five tips to help you make the most of any event:

1. Set clear objectives

Think about what you would like your event to achieve. Are you trying to increase your client list, strengthen existing relationships with key stakeholders, promote a new service or provide an information session? What will encourage people to come along to your event? An interesting speaker, keeping up with new information, a good networking opportunity or a mixture of these things?

2. Be realistic about your budget

Events can be expensive, so it’s best to have a concrete understanding of all the costs at the early-planning stage. There are lots of ways to keep costs down like doing all the printing in-house instead of outsourcing, timing your event so you don’t need to provide expensive catering or using a volunteer workforce.

3. Build a great team

Even the best-laid plans are difficult to execute without the right people around you. Take time to recruit people (whether volunteers or paid) that have the skills you require to assist you in bringing your plans to fruition.

4. Get the venue right

Locating a suitable venue is one of the most important elements of a successful event. The venue is responsible for your guests’ first impressions, contributes to the atmosphere during the event and ensures they are comfortable throughout. Depending on the type of event you are planning, you may need to check that your venue has the appropriate facilities and equipment available for you to use. Also remember to make your event accessible with access for wheelchairs and a hearing loop.

5. Make the most of it!

Smile! Make people feel welcome, and ensure all staff have been briefed to do the same. Wear name tags or uniforms so that you and your helpers are clearly identifiable.

If there’s a guest speaker at your event, ensure you have a nominated MC who has been provided with the speaker’s bio information prior to the event. It’s good to highlight the speaker’s credentials to the audience, which justifies them giving up their time to attend your event. And a simple feedback form is a great way to hear what people thought of your event, and help make the next one even better! You can use this feedback to evaluate how well your event met your objectives.

More information

If you are interested in hosting a Law Week event, contact our events team on (03) 9604 8100 or email.