Saturday, February 26, 2011

Perhaps you've heard of Jessie Pegula, middle daughter of one Terry Pegula. Perhaps you've seen her on Twitter interacting with a crap ton of Sabres fans. Perhaps you've read her blog (which I inspired her to set up after finding out she guest blogged on Hockeybuzz. JUST SAY NO TO HOCKEYBUZZ.)

Perhaps you've seen this video. Perhaps you haven't. Jump to 1:25. Mission accomplished.

UPDATE: It seems I've made a delightful mess of things. After spreading the news of what was contained within the video - quoting her dad as saying "I don't really like how people call it The Slug but it's goin" - it's been pulled from YouTube. The damage is done. It's out there. It's coming down.

UPDATE 2: The video is back online, albeit with a different title. The aforementioned content is still in place, though.

Not to mention the large ones mounted in the concourse bar area. Slowly but surely, it'll be gone. The new senior management team strikes me as very sharp. They want to build a legacy for this team. A singular, identifiable branding is part of that. It can't come soon enough.