Roy Keane's frustration over his Ipswich team's surprisingly poor start to the season became more even more pronounced when they blew an outstanding chance of registering their first Championship win.

They did what seemed the hardest bit at Doncaster in twice fighting back from a goal down to lead 3-2 with 11 minutes to go. But six minutes from the end Doncaster's substitute Quinton Fortune – once a Manchester United colleague of Keane – curled a delightful 25-yard shot over the head of the Ipswich goalkeeper, Richard Wright, to bring the visitors the dubious distinction of having equalled their record for their worst start to a season in 45 years.

Peterborough produced a stirring comeback with a happier ending, recording their first Championship win – 3-2 at home to Reading – after being 2-0 down. George Boyd scored their third goal with a cheeky back-heel in stoppage time. Plymouth, the other team searching for their first Championship victory, lost 3-1 at Newcastle.

On a day on which the Championship matches produced a total of 37 goals, those of a nervous disposition might have been well advised to stay away from Watford, as well as Doncaster and Peterborough. Watford recovered from 2-0 down against Leicester to lead 3-2 but, like Ipswich, they also had to settle for a 3-3 draw. Matt Fryatt had scored the goals that put Leicester ahead and Heidar Helguson marked his first match for Watford following his return to the club on loan from QPR with the two goals – as a substitute – that put them in the driving seat. However, two other substitutes spoilt his day in stoppage time, with Dany N'Guessan equalising with a superb header from a cross by Martyn Waghorn.

The leading individual performances included that of 20-year-old Jay Simpson, who is on loan to QPR from Arsenal. The striker scored his first goals for them in the 2-0 win at Cardiff City.

While two Rickie Lambert goals gave Southampton their 2-0 win over Yeovil – their first League One victory – the team with which he was the joint top scorer in the Football League last season, Bristol Rovers, showed further signs that they could be even stronger without him in a 3-1 win at Brentford.

Rovers look better in defence this time, and they are not looking bad in attack either, especially after the signing of Chris Dickson on loan from Charlton last week. The decision by Charlton's manager, Phil Parkinson, for Dickson to go to Rovers was influenced by the belief that, as they had received around £1m for Lambert, they would be in a stronger position to buy him in the January transfer window than the other clubs who have been interested in the player. "He is different from the other strikers we have," said the Rovers manager, Paul Trollope, last week. "When it comes to pace and power, and the ability to make something of balls hit in behind defences, he is exceptional."

The 24-year-old Ghanaian, who came to the fore with Dulwich Hamlet in the Ryman League before joining Charlton two years ago, certainly illustrated the point on his Rovers debut against Brentford. He scored their first two goals, both through fastening on to passes over the top of the Brentford defence. He also produced a superb pass to set up Aaron Lescott for their third goal.

It was an unhappy debut, though, for Sol Campbell in the colours of Notts County. The former England stalwart, 35 on Friday, is reportedly on a Premier League-type salary at the League Two club. However, still short of his old match fitness, he had an uncomfortable afternoon yesterday, with Morecambe's defender, Jim Bentley, putting them ahead with a header from Ian Craney's corner, and their 35-year-old centre-forward, Paul Mullin, increasing their lead with a near-post header from a Craney free-kick. It ended 2-1 – Morecambe's first league win of the season and County's third successive away league defeat.

Hereford also achieved their first league victory, in overcoming Accrington, but still in the no-win club are Darlington, who lost 2-0 to the leaders, Bournemouth.