Makeup that feels like your skin, only better. Light, breathable formula moisturises skin for 24 hours, and smoothes on seamlessly for a natural luminous look that lasts all day.

With the introduction of dazzling green apple, grapefruit and purple freesia, UNTOLD EAU LEGERE is a sparkling and airy interpretation of the original UNTOLD, reflecting the more light-hearted side of today's modern woman.

The same classic fragrance, with new signature look. A melange of rich, rare florals.

Elizabeth Arden is actually the fictional creation of Florence Nightingale Graham, a businesswoman and cosmetics fan born in 1884 in Ontario, Canada. After moving to New York she worked for a pharmaceutical company and became fascinated with their skincare work, furthering that interest by studying beauty techniques in Paris. Crossing back over the Atlantic, she brought modern eye makeup techniques to North America, establishing salons across the continent. Considered the most upmarket cosmetic brand of the time, her makeup adorned the faces of Marilyn Monroe and Queen Elizabeth II. Today, the Elizabeth Arden motto is still to be beautiful and natural is the birthright of every woman, and that feeling is reflected in our range of cosmetics and fragrances.