This is The Onion article about the Gillette exec shouting we're skipping 4 blades and going to 5 manifesting itself in real life.

"That was the really tricky part," Gomez says. "Just like anything in manufacturing, it's all about speed and efficiency. So our seasoner had to season shells fast and it had to season them right every single time. We had teams of engineers working day and night to get the seasoner working."