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Seattle-based beauty company Butter London launched its Pantone Color of the Year collection today with a line of products in the Living Coral hue.

The collection is an exclusive collaboration with the color institute that picks an annual color to represent the year. Living Coral was chosen, Pantone says for its “nurturing” and “life-affirming” qualities.

“With everything that’s going on today, we’re looking for those humanizing qualities because we’re seeing online life dehumanizing a lot of things,” Laurie Pressman, the Pantone Color Institute’s vice president, told The Associated Press. “We’re looking toward those colors that bring nourishment and the comfort and familiarity that make us feel good.”

Butter London’s collection includes nail lacquers in cream, glitter and shimmer finishes, which are available now, as well as a blush stick and lip gloss that will drop in January.