RBS Group Identity Guidelines Group branded Stationery

Transcription

1 RBS Group Identity Guidelines Group branded Stationery

2 1 Contents Page Title The RBS group provides financial services through more than 40 well known brands. In order for the Group to maintain consistency and maintain a level of quality in all our printed communications we have established a standard approach to stationery. Please follow these guidelines carefully to ensure we maintain the highest standards possible. 2 Group stationery formats 3 Group stationery setting 4 Group stationery address details setting Group letterheads setting 6 Group business cards 7 Group business card setting 8 Group envelopes 9 Contacts

3 2 Group Stationery Formats u Positioning the brand mark RBS brand mark positioning on letterhead and compliment slips The RBS brand mark should always appear positioned in the top right corner of the letterhead, as detailed, irrespective of local paper formats v RBS group brand mark size Always use the master brand mark artwork at 48mm wide on all letterheads and compliment slips, irrespective of local paper formats. Please note the size of the logo differs on brochures and literature. The mark is not required on Group stationery in any market. DL Division Name Address line 1 Address line 2 Address line 3 Telephone: Facsimile: Web address line 40 The baseline of the first line of address should be positioned 40mm from the top trimmed edge of the letterhead or compliment slip. Business cards Please see page 6 of these guidelines for guidance on the size and positioning of the logo on RBS group business cards. RBS group brand mark size Legal A4 Letter 48mm Creating stationery for non RBS DAISY device group company stationery, please refer to the appropriate brand guidelines.

4 3 Group Stationery Setting Letterheads Letterheads Compliment slip When producing RBS group letterheads, always follow the specification provided. This has been carefully considered and should not be altered, as consistency across all stationery is paramount With compliments All text should be printed in RBS Dark Blue Pantone 281. If it is absolutely necessary to over print the address and legal text with a word processor then this can appear in black. 10 Division Name Address line 1 Address line 2 Address line 3 Telephone: Facsimile: Web address line Division Name Address line 1 Address line 2 Address line 3 Telephone: Facsimile: Web address line Always use the master brand mark artwork at 37mm wide, as indicated on page 2. Compliment slip Fold mark 0.1mm rule With compliments set in 11pt Arial MT Medium, Pantone 43 Division or office name 8.pt/11pt Arial MT Bold When producing the RBS group compliment slip always follow the specification provided. This has been carefully considered and should not be altered, as consistency across all stationery is paramount. Legal statements Address details 8.pt/11pt +1mm leading between The size of the compliment slip is 210mm x 99mm and all text should be printed in RBS Dark Blue Pantone 281. Legal statements Two formatting options are available for legal text. At the base of the stationery, aligned with the address details or, where more space is required, set ranged left 2mm from the left hand trim. Any legal or compliance statements in these guidelines are shown for illustrative purposes only. Ensure you are using the appropriate and up-to-date wording if necessary refer to your relevant legal and/or compliance function. The Royal Bank of Scotland Group plc Registered in Scotland No 41 Registered Office: 36 St Andrew Square Edinburgh EH2 2YB. Legal details 6pt/7pt +1mm leading between Phasellus egestas semper lorem. Nullam viverra ante et diam. Donec tempor. Sed sit amet nulla sed diam fermentum eleifend. Etiam iaculis dolor eu ante. Vestibulum eget ligula non magna gravida placerat. Vestibulum gravida facilisis dui. Mauris elit. Quisque tempus. Maecenas porta tellus id neque. The Royal Bank of Scotland Group plc Registered in Scotland No 41 Registered Office: 36 St Andrew Square Edinburgh EH2 2YB

5 4 Group Stationery Address details setting Location and address details When setting text always follow the layouts illustrated here. Location details should be set in Arial MT Regular, 8.pt on 11pt leading. Location and address details Example The division or office name should be set in Arial MT Bold. It is preferable that the division or office name appears on one line. The baseline of the division or office name should be exactly 40mm from the top trim. The address details appear over no more than four lines. When setting the address details it is preferred that the city or town appears on the last line of the address with the post code. If the location is not situated in a city or town then the county and post or zip code appears on the last line. Division or office name Address line one Address line two Address line three Address line four Telephone: Facsimile: Examples Order of content 60mm 40mm Division name 8.pt/11pt Arial MT Bold Address details 8.pt/11pt Telephone details 8.pt/11pt Web details 8.pt/11pt House F PO Box 1000 Gogarburn Edinburgh EH12 1HQ Telephone: Facsimile: Telephone and Facsimile should always appear spelt out with a colon as illustrated. The numbers include the country codes. A 1mm space before (quarter line space) should separate this information from the address details. Text is always ranged left and aligned with the RBS group brand mark. The web address should appear in the same style illustrated. We do not include in web addresses. A 1mm space before (quarter line space) should be used to separate the web address from the telephone and facsimile details. Note: Do not include details or personal details on letterheads. This information should be held in the sign off of a letter as detailed on page of these guidelines.

7 6 Group Business Cards Business card layout Business card layout Regulatory text When producing the RBS group business cards always follow the specifications provided. These have been carefully considered and should not be altered, as consistency across all stationery is paramount The size of the business card is 90mm x mm and all text should be printed in RBS Dark Blue Pantone 281 only. Regulatory text John Smith Group Director Communications House F PO Box 1000 Gogarburn Edinburgh EH12 1HQ John Smith Group Director Communications House F PO Box 1000 Gogarburn Edinburgh EH12 1HQ Local regulations require some countries to show license and registration numbers on the same side as the name and address. Please note, this version is for customer facing staff only. Please see overleaf Telephone: Facsimile: Mobile: Regulatory text, line 1 Line 2 Line 3 Telephone: Facsimile: Mobile: This text should be placed bottom left on the front of the business card, mm in from the left and mm from the bottom of the card, set in pt with 6pt leading, Arial MT Light. Legal statements RBS brand mark size Legal statements Legal statements should be placed on the reverse in 6pt/8.pt Arial MT Regular ranged left, mm in from the left and mm from bottom. In these cases, the text Please see overleaf should be placed bottom left on the front of the business card, mm in from the left and mm from the bottom of the card, set in pt Arial MT Light. RBS brand mark size Always use the master brand mark artwork at 27mm wide on all Group business cards irrespective of local paper formats. The TM mark version of the brand mark is not required on Group stationery in any market. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequa. 31mm Dual language cards If you require dual language cards, up to two languages can be applied by printing on the reverse. The layout for both sides should follow the specifications above. If legal text is required then two individual cards should be produced.

8 7 Group Business Cards Setting Location and address details Location and address details Standard formatting When setting text always follow the layouts illustrated here. Location detail should be set in Arial MT Regular 6pt on 8.pt leading. The division or office name should be set in Arial MT Bold. It is preferable that the division or office name appears on one line. The hanging line for the division or office name should be exactly 22mm from the top trim. The address details appear over no more than four lines. When setting the address details it is preferred that the city or town appears on the last line of the address with the post code. If the location is not situated in a city or town then the county and post or zip code appears on the last line. Telephone and Facsimile must be spelt out with a colon as illustrated. The numbers include the country codes. A 1mm space before (quarter line space) should separate this information from the address details. must be spelt out with a colon as illustrated. In situations where the address is long the text can be dropped. See figures 2 and 3. Examples Order of content Division or office name Address line one Address line two Address line three Address line four Telephone: Facsimile: Mobile: Text is always ranged left and aligned with the RBS group brand mark. Name Surname Job title Department 32mm 4mm 22mm Division name 6pt/8.pt Arial MT Bold Address details 6pt/8.pt Telephone details 6pt/8.pt details 6pt/8.pt Web details 6pt/8.pt 22mm Employees name 7pt/12.pt Arial MT Bold Job title details 6pt/8.pt John Smith Job Title Department Regulatory text, line 1 Line 2 Line 3 Long formatting Johnathon Buckingham Job Title Regulatory text, line 1 Line 2 Line 3 House F PO Box 1000 Gogarburn Edinburgh EH12 1HQ Telephone: Facsimile: Mobile: House F PO Box 1000 Gogarburn Edinburgh EH12 1HQ Telephone: Facsimile: Mobile: The web address should appear in the same style illustrated. We do not include in web addresses. A 1mm space before it (quarter line space) should separate this information from the address details.

9 8 Group Envelopes Brand mark position Envelope RBS brand mark position RBS brand mark size The RBS brand mark must appear consistently across all envelopes in the top left hand corner as detailed. Envelopes are the only instance where the RBS group brand mark may appear in this position. This position has been approved in order to accommodate postal marks (11/2008) If undelivered, please return to: The Royal Bank of Scotland Group Edinburgh E12 9JN The brand mark should include the TM mark as required in each market. Return address text The return address text should be centred and positioned 11mm from the envelope fold. It should be set in 8.pt, with the name The Royal Bank of Scotland Group set in Arial MT Bold. A print reference number may be set in 7pt Arial MT Light, positioned 11mm from the top edge and right aligned with the RBS group brand mark. RBS group brand mark size Always use the master brand mark artwork at 37mm wide on all envelopes up to C4, irrespective of local paper formats. Please note the size of the logo differs on brochures and literature. DL C 48mm C

10 9 Contacts Are your communications on brand? When you re responding quickly to an opportunity and time is against you it can be easy to print communications without checking them against the brand standards. Always allow some time to check that your work is on-brand. That way you ll be playing your part in ensuring that we continue to present a consistent image. Getting support Below are the details of contacts who can help you if you need it. Contacts: internal: ~ group communications branding external: Graeme Smith Telephone:

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