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So you’re zipping along on EzineArticles.com and you wonder more about who this author is that you’re reading about?

Just take your mouse and hover over the author’s name in the by-line and instantly (thanks to AJAX technology & our innovative developer team) the authors photo and brief bio pops up for you to get another communication opportunity with your readership.

The bio that pops up is not your resource box info, but your author bio (also known as extended bio) information.

Pretty nifty, eh?

More details about how this works:

Normally, author photo and bio are shown. If an author has no photo, just the bio is shown. If an author has no bio, nothing is shown.

So far I have only submitted 1 article (I am working on 9 more!), but I don’t remember that I was prompted to leave my bio or picture. I was prompted to leave a Resource Box, but you say that’s not the same as a bio.

Strangely, after more than two decades in the mortgage and real estate businesses, I have developed a negative reaction to photos on business cards. They seem like cheap marketing and unprofessional marketing tactics to me. After all attorneys, accountants and doctors usually don’t use photo business cards and I have always wanted to create that professional ambiance around my mortgage business rather than a sales atmosphere.

My reaction probably developed because so many real estate agents and mortgage loan officers use pictures that seem to come from their high school yearbooks. Many of them, I don’t even recognize in person after looking at their photo business card. Goofy glamour shots make me think of someone as a salesman trying to convince a prospect to buy whatever he happens to have for sale rather than a professional matching a borrower with a product that meets their needs and betters their situation.

But online and for authors, it is clearly the opposite. It isn’t about just making a sale, but showing the reader that a real live person is behind the writing.