Magaluf girl video may leave Daily Mirror sales team red-faced

A Daily Mirror video accompanying a story about a girl allegedly performing sex acts in return for a free drink came with pre-roll adverts.

What are the brand synergies between Boots, Virgin Media and a video about a woman performing sex acts on men for free drinks in a bar? It’s a Grand Canyon-sized stretch and the sales team at the Daily Mirror had the unenviable job of trying to come up with something. The Daily Mirror posted a short, grainy mobile phone clip to illustrate its story: Magaluf video shows ‘British’ girl performing sex acts on more than 20 men for free drink. Of course, accompanying said video are pre-roll advertisements for shiny, clean brands including Virgin Media and Boots. Just an unfortunate accident of content and ad matching, maybe, but made all the worse that each commercial is clearly branded as a “sponsor message”. While video ads command attractive rates for newspapers, Monkey reckons sponsoring a seedy clip is probably not the best brand-building tactic.