A U.K. firm recently interviewed more
than 400 people about email
marketing and their buying habits.
What they found was this: not only does
great email
marketing encourage people to spend
more online, but it actually drives people
into brick and mortar stores to make their
purchases. The study also shows that the
majority of those interviewed forwarded
emails to their friends. Click
here to find out more.

According
to the experts at Marketing Sherpa, a
marketing campaign that uses both email
and snail mail packs a powerful one-two
punch. The fascinating study lays out
what to send first – and why. For
instance, if you’re sending customers
a large package, it’s best to use
email first to alert them that it’s
coming. The story also shows how snail
mail can help build your opt-in email
list. Click
here to read more.

A
recent report by Mintel Cooperemedia followed
both small and large financial services
companies and their email
marketing habits. What they found
was this: large businesses used email
to communicate with their existing customer
base and advertise new services while
smaller financial businesses used email
to bring in new customers, cross-sell
and build a niche. The study shows that
email
marketing may turn out to be the great
equalizer in the financial services sector,
but the same rules apply to any small
or mid-size business duking it out with
the giants. Click
here to find out more.

For
many businesses, email
marketing is an inexact science that
boils down to one phrase: throw it against
the wall and see if it sticks. But the
experts at Loyalty Builders, via Direct
Marketing News, believe it simply shouldn’t
be. Two top analysts make the case that
email testing should be a major priority,
so important that it becomes a line item
in your marketing budget. The pair suggests
testing everything from subject lines
to copy. Click
here to read more.