Stella McCartney Launches New L.I.L.Y Fragrance.

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British designer Stella McCartney is putting a highly personal touch on her second fragrance encapsulating a myriad of interesting elements that have the potential to make the last scent truly unforgettable. Learn more about the defining notes of the perfume!

Stella McCartney is
taking inspiration from her personal life for the development of
her second scent. Called L.I.L.Y, the scent brings back some vivid
memories related to the designer's family. The very name of the
fragrance reveals the strong emotional nature of the scent. Stella
speaks about the acronym revealing it relates to the strong bond
between her parents: “It comes from my dad’s nickname for my mum:
‘Linda I love you”.

However, the name is not solely a tribute to her parents but also
refers to an important ingredient in the scent's bouquet: “The name
is also from the lily of the valley ingredient — I love it as a
flower, and so did my mum — it’s delicate, feminine, innocent. It
was part of my bridal bouquet. But I also wanted to explore its
darker, more masculine side. It’s a woodland flower and I wanted to
capture the roots and the earthy side of it” the designer
added.

None of the defining notes have a completely functional role.
The British animal-loving designer has attributed a special,
distinct meaning to the most noticeable notes. The base notes are
oak moss, which reflects a special, slightly rebellious side of the
scent:
“You can’t grow moss — you can’t plant it unless it wants to grow,”
she stated. “I find that quite sexy and sinister, to contrast with
the lily of the valley.”

The top notes, truffles, are a somewhat unusual and the actual
purpose of this ingredient was hidden even from the suppliers in
order to maintain the surprise factor:
“We used natural extract of truffle, and I actually told the
suppliers we were working with that the extract was for a
restaurant! I didn’t want to let people know what we were
doing.”

About the ideology behind the scent, the designer revealed an
innocent perception :“A girl becoming a woman. It’s an early spring
morning, crisp air on the flesh — and discovery.” To support this
vision, she altered the image of the campaign accordingly choosing
model Malgosia Bela for the campaign:

“I wanted someone who was not 14, and you can see she’s wearing
hardly any makeup. You can see her freckles and skin. So many
fragrances are ‘girl girly’ or ‘sexy sexy,’ I really wanted this
one to be in the middle ground, aspiring and desirable.”

The official launch of the fragrance will take place on Jan. 26 at
Selfridges, followed by other retailers on Feb. 15. The
ads for the perfume will appear starting with February in glossy
magazines. It will be sold worldwide in March and it will be
launched in the U.S in September. Pricing will be as follows:
$25 for a 10-ml. roller ball; $60 for a 30-ml. eau de parfum;
$80 for a 50-ml. size, and $100 for the 75-ml. version.

Source: WWD.com

Roxy Johnson

Typical beauty and fashion enthusiast, always looking out for the moment's hottest trends