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Car2Go CEO Nicholas Cole is in Columbus today, promoting the car-sharing service that will
launch here later this month.

Registration for Columbus users has been open on the company’s website for about a week, but
the Austin-based company’s fleet of SMART cars won’t be available here until Oct. 26.

Here’s how it works:

Users register an account with a credit card and receive an electronic key that allows them to
enter the vehicles.

Once inside, drivers tap a pin into an onboard touch screen that readies the vehicle for
startup. Riders are charged based on the amount of time spent in the vehicle.

It also requires a one-time $35 registration fee, but the company is offering free registration
to early adopters by using the promo code “CBUS.”

“You only pay for what you use,” Cole said.

Cars can be located and reserved using the company’s website or a mobile app. The company
will have about 50 cars on the ground in Columbus by Oct. 26, with as many as an additional 200
coming by the end of the year, he said.