KFC Testing New Restaurant Concept

KFC is attempting to appeal to a different clientele with a new concept called KFC Eleven. According to the Consumerist, the chain is testing the potential restaurants — named after the 11 herbs and spices featured in KFC's fried chicken — in Louisville, Kentucky, KFC's birthplace. A job post for the restaurant explains the future menu: "We've taken the best part of KFC (you guessed it... the chicken...), and crafted it into simple, fresh tastes for today. Flatbreads, sandwiches, salads and rice bowls share the menu with refreshing new drinks and indulgent sweets." It's too soon to tell why KFC couldn't just integrate these options into its regular fast-food menu. Perhaps the fast-casual approach will allow for slightly fresher food options, like the setup at Chipotle.