Furniture & Homeware Brand Index

February 28, 2018 -
4 minute read

The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the furniture and homeware sector, as determined by real consumers.

What do we mean by ‘platform agnostic’? We mean the results are not influenced by any particular method of obtaining them, such as looking only at social media mentions, or brand search terms. This reduces bias and provides a much more accurate view of a brand’s strength in any given category.

In the top brands mapped in the Furniture and Homeware Brand Index, the average brand strength score is 57.02. John Lewis has the strongest at 126.67, while Homebase’s negative NPS left it with the weakest brand strength score at 0.

Looking at the Top 13 brands, the average Total Brand Equity score is 443.08, but would have been significantly lower were IKEA not included (173.33) as the final score was bolstered by IKEA’s high brand equity (3680.00). The median score here is 90, showing large disparity between the one highly -ecalled brand and a larger amount of those less-often recalled.

The overall furniture and homeware industry Net Promoter Score is 26.3%, falling to 19.04% among the top 13 brands, largely driven down by the negative NPS of 4 brands (DFS, ScS, Oak Furniture Land, and Homebase).

Here is how people described the furniture and homeware brands that came top of mind during unprompted brand recall:

The Full Report

The report includes:

The UK's leading Furniture and Homeware brands for Awareness, Purchase Intent and Net Promoter Score

Overall Brand Strength and Total Brand Equity index

Industry averages and market dynamics

Key takeaways for the UK Furniture and Homeware industry

This report is based on a nationally representative survey of 1000 people in the UK (aged 18+), surveyed between 2nd February 2018 - 4th February 2018.