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- Imagine the largest demonstration in U.S. history.…What was it?…Civil rights?…A war?…Equality?…How about Earth Day?…Now, imagine organizing it without the internet.…The year was 1969, and Wisconsin Senator, Gaylord Nelson,…had been watching millions during the late 60's…protesting the Vietnam War and civil rights.…His passion for the environment had always been strong,…but with a recent oil spill off the coast of Santa Barbara,…the senator felt the time was right…for an equal dose of concern for our planet,…and he was right.…

On April 22, 1970, with barely seven months of planning,…from conception to campus sit-ins and rallies,…the nation witnessed the largest demonstration in history,…20 million strong.…The week before Earth Day,…one of the largest publications of the era,…Look Magazine, arrived in millions of homes…with a picture of an American flag with green stripes…and a strange logo in the field…where the stars would otherwise be.…

In one week, homemade flags and posters were crafted,…and the grassroots blueprint…

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Author

Released

12/11/2014

No other topic has driven corporate identity more quickly than sustainability. When it comes to logo design, whether businesses are tied directly to the environment or not, references to nature abound. In fact, the most-searched terms, year in and year out, on Bill Gardner's popular LogoLounge site are terms like "tree," "water," "earth," and "nature." In this course, Bill tackles the hidden symbolism behind how we depict our planet, from what's in the sky to what grows in the ground, and teaches you how to use these symbols to give your logo designs more impact. These valuable insights will have you looking at nature in ways you never considered before, and help you better explain the natural elements in your logo designs to your clients.