Where a sign is applied or attached to any facade of a brick
or masonry wall which comprises a part of an integral and decorative
entrance or gateway from a public highway, street, or road, which
entrance is at least six feet wide, each such facade shall be considered
one side of a single sign, notwithstanding the fact that such walls
may be structurally independent and separate.

Includes every sign, billboard, ground sign, wall sign, roof
sign, sign painted on the exterior surface of a building structure,
illuminated sign, projecting sign, temporary sign, flag, pennant and
badge and shall likewise include any announcement, declaration, demonstration,
display illustration or insignia used to advertise or promote the
interest of any person, firm or corporation when the same is placed
either indoors or out of doors in such a way that the same is in view
of the general public. "Sign" shall not mean or include any flag,
badge or insignia of any public, quasi-public, civic, charitable or
religious group, nor shall it mean or include the flags of the United
States of America or the State of New Jersey.

Refers to the area included within the edges of the sign
or within the outer edges of any frame attached thereto, whichever
is greater. Where the sign has no clearly defined frame or edge, the
sign area or area of sign shall be defined by and in terms of the
four sides (straight sides) which most closely outline such sign or
frame. In no case, however, shall the area of the frame exceed 25%
of the total sign area or area of the sign. All signs attached to
the outside windows or permanently attached to the inside of windows
or glass or the inside of the building in such a way as to be placed
within three feet of the window or glass shall be considered as part
of the total allowable sign area for any structure or use. Furthermore,
no combination of permanent signs or temporary signs as defined in
this chapter, whether inside or outside of the structure in question,
shall cover more than 50% of the glass area of any structure up to
a height of six feet.

Signs may be erected and maintained only when the signs comply
with the provisions of this chapter, and it shall be unlawful to erect
or maintain any sign at any place within the Township of Willingboro
when the sign does not comply with the provisions of this chapter.

No sign which exceeds two square feet in area, nor which would be a professional sign under § 297-6B, nor any sign of any size which would cover up to 50% of the glass area of the interior-exterior of a structure shall be erected, maintained, removed, altered or repaired until a permit for the same has been issued by the Department of Inspections.[1]

Such other information as shall be necessary, in the opinion
of the Township Building Inspector, to assure, under the circumstances,
full compliance with this chapter and all other ordinances of the
Township.

No person, partnership, corporation or business entity shall erect, construct, maintain or alter or cause to be erected, constructed, maintained or altered any sign, unless a permit has been issued by the Building Inspector. No artisan, mechanic or contractor shall perform any work requiring a sign permit, unless the artisan, mechanic or contractor has first satisfactorily determined that a permit has been issued for the work. Any artisan, mechanic or contractor who performs any work for which a permit has not been issued shall be deemed in violation of this chapter and shall be subject to the penalties set forth in Chapter 1, Article II, General Penalty, of the Code of the Township of Willingboro.

Each application shall be accompanied by a fee set forth in Chapter 150, Fees, of the Code of the Township of Willingboro, except for those signs which are authorized and permitted pursuant to § 297-6C and E or pursuant to § 297-9 of this chapter.

Nameplate or identification signs: nonilluminated nameplate and/or
identification signs which indicate the name and/or street number
of the principal occupant of the premises and which do not exceed
72 square inches in total area. Such signs shall be, in all cases,
situated within the property lines, and only one such sign per dwelling
unit shall be permitted.

Professional signs: professional signs bearing the name of the professional
person residing on the premises and identifying such person's
profession which do not exceed 240 square inches in area. Not more
than one such sign is to be placed upon any property.

Nonbusiness usage: signs advertising a use in a residential zone,
such as a clubhouse, a church, a school, a hospital, a branch of the
municipal government or a similar public or quasi-public building
devoted to a nonprofit use, but not including any activity of a retail
business nature, provided that the sign is located on the same premises
as the use it advertises. No such sign shall exceed 64 square feet
on any one side, and no more than two such signs may be placed upon
any property.

Specific recreational activities: signs advertising a golf course,
country club, private swimming club, marina, tennis court, equestrian
trail, private stable or related open area, provided that such sign
is located on the same premises which it advertises. No such sign
shall exceed 64 square feet on any one side, and no more than two
such signs will be placed upon the property.

Such signs shall be removed within five days after the execution
of any lease, rental agreement or agreement of sale for the premises
in question by the occupant of the premises and/or the owner of the
sign.

Illuminated or nonilluminated business signs which shall be applied
or attached to the facades of a building and which shall not project
more than 15 inches from the facade on which or in front of which
it is displayed, nor extend above the uppermost edge of such facade.

Where a permanent structure comprises an integral and decorative
part of the total design of a building or shopping center site approved
by the Township Planning Board, an illuminated or nonilluminated business
sign may be attached to the facade of the structure, provided that
it does not project more than 15 inches from the facade on which or
in front of which it is displayed, nor extend above the uppermost
edge of the facade.

One exterior business sign shall be permitted to be applied or attached
to a facade of any building or structure employed for any permissible
business or industrial use if there is located within such facade
a customer entrance to the building which is at least six feet wide,
but the size of each such sign shall in no event exceed in area 15%
of the overall area of the facade of the building on which the sign
is displayed.

Freestanding signs. Freestanding signs shall be permitted but only
if erected on the same premises on which the business to which they
refer is conducted. Such signs shall likewise conform to the following
provisions relating to their number and size:

In a shopping center or industrial park, there may be one directory
sign at any location therein which shall not exceed five square feet
on one side for each acre of land in such shopping center or industrial
park and at each point of entrance and exit for vehicular traffic
into such shopping center or industrial park, one other sign which
shall not exceed two square feet on one side for each acre of land
in such shopping center or industrial park and at each point of entrance
and exit for vehicular traffic into such shopping center or industrial
park, one other sign which shall not exceed two square feet on one
side for each acre of land in such shopping center or industrial park.
In the interior of a shopping center or industrial park containing
more than one building, there may be one directory sign not exceeding
eight square feet on one side for each building unit therein.

In a shopping center having walkways roofed over with a permanent
rigid canopy or other such structural device, there may be one illuminated
or nonilluminated sign for each structure or occupant in such shopping
center, hanging from the underside of the canopy and not exceeding
eight square feet on one side.

In all other business and industrial areas, there may be not more
than three freestanding signs, the combined area of which shall not
exceed 64 square feet on any one surface. For purposes of this chapter,
a freestanding sign shall be limited to two parallel advertising surfaces
attached to each other and each having the same area, which shall
not exceed 64 square feet on any one surface.

Off-premises freestanding directional signs along U.S. Route 130 or any main (i.e., major) arterial streets or roads which intersect U.S. Route 130 and are in a primary business zone for the uses specified under § 297-6C and D hereof, not to exceed two in number for any such use and not to exceed 64 square feet on any one side.

In any area in which such a sign is permitted to be erected or to
exist, all refuse and papers shall be kept constantly removed from
the ground spaces at least five feet in all directions around the
sign, and vegetation shall be kept trimmed so as not to exceed a height
of six inches.

Freestanding traffic directional signs which are necessary to
control and regulate the movement of traffic on the interior roadways
and in the parking areas of the community may be erected; provided,
however, that the number and location of such signs have been recommended
by the Township Manager and approved by the Planning Board as part
of a detailed site plan for the area or premises in question, and
provided further that the signs in question are deemed by the Township
Manager to be essential to traffic safety. Such signs, where permitted,
shall not exceed four square feet in area and shall not exceed a height
of 10 feet, except that when such directional signals are located
at any point of entrance or exit for vehicular traffic in a shopping
center or industrial park, this section shall not apply.

The
Township Building Inspector shall be and hereby is empowered to issue
permits for the erection of the following temporary freestanding signs
pertaining to the sale and advertisement of model homes within the
Township in accordance with the requirements and standards hereinafter
specified:

Off-premises freestanding signs along U.S. Route 130 or any
main (i.e., major) arterial streets or roads which intersect with
U.S. Route 130 and which are in a primary business zone, not to exceed
two in number for any model home site, neither of which shall exceed
64 square feet in area on any one side for each model located in the
model home site to which it pertains, and in no event to exceed a
total of 300 square feet per sign.

Directional signs along main (i.e., major) arterial streets
or roads not to exceed more than one sign on either side of the road,
per each 1,000 linear feet, none of which shall exceed 16 square feet
in area on any one side, nor be located nearer than 100 feet to any
existing building or other occupied structure, unless suitably landscaped
with dense shrubbery so as to completely shield such sign from any
dwelling or structure.

None of the foregoing signs set forth in any portion of this subsection
shall be erected more than 30 days before the actual opening of the
model homes to which they pertain, and each and every such sign must
be moved by the applicant or by the owner of the property upon which
the same was erected within five days after the closing of any such
model home or model homes. In order to ensure a prompt removal in
the latter event, the Building Inspector may require as a condition
of the granting of any such temporary sign permit a bond, cash deposit
or other performance guarantee, in an amount adequate to cover all
costs incident to the removal of the same by the Township, in such
form as shall be satisfactory to the Township Solicitor.

Construction sites. The Building Inspector shall be and hereby is
empowered to issue permits for temporary signs at a construction site
which list the contractors, architects and other professional persons
associated with the construction project. The maximum size of any
such sign shall be 64 square feet, and the sign must be removed within
three weeks after the building is occupied by either the occupant
of the property or the owner of the sign.

Special sales. The Department of Inspections shall be and hereby is empowered to issue permits for temporary signs designed to promote special sales or other special promotion activities within the community. Each applicant shall be permitted to erect only one such sign on each permit granted, and the sign shall not exceed 32 square feet in area. No more than four of the permits may be issued to any one person, firm or corporation during any calendar year, unless the person, firm or corporation maintains more than one business location in the Township. No sign erected pursuant to a permit issued under this subsection may be lawfully maintained for any period in excess of two weeks from the date on which the permit is issued. The permit fee for all signs issued pursuant to this subsection shall be as provided in § 150-7 rather than the permit fee prescribed for all other signs by § 297-4 of this chapter.

Special events. The Building Inspector shall be and hereby is empowered
to issue permits for the erection of temporary signs for and in connection
with other special events in the community. Any such sign shall be
removed by the applicant or by the owner of the property upon which
the same was erected within five days after the event in question
has taken place.

Political advertising. No person, firm or corporation shall affix,
paint, post, hang or otherwise attach or cause or allow any of his,
her, their, or its subordinates or employees, or allow anyone acting
on his, her, their or its behalf, to affix, paint, post, hang or otherwise
attach any political banner, poster, placard or political advertising
of any type whatsoever to any hydrants, traffic signs, street signs,
signal posts, electrical wires, telephone poles, telephone wires,
public sidewalks, public pavements, public monuments, public statues
situated in or upon any of the public thoroughfares or public places
of Willingboro Township or upon any structure or building of the Township
of Willingboro.

Placement of permitted signs. Political signs may be permitted within
all zoning districts within the Township of Willingboro, provided
that they are not placed within the right-of-way of any road or street
and do not obstruct traffic or the view of traffic.

Application. Prior to the erection of political signs, a candidate
or his or her agent, servant and/or employee shall file an application
with the Construction Official. The application shall contain the
following information:

Removal by Township; cost charged to applicant. In the event that political signs are not removed in accordance with Subsection E(2) hereinabove, the Township of Willingboro, in its sole discretion, may cause its employees to remove such signs and may charge the responsible and liable individual identified in the above-mentioned application with the cost of such removal.[1]

Relation of signs to business on premises. In order to preserve the
basically residential character of this community and to facilitate
the improvement of its business and industrial areas in a safe and
orderly manner, no commercial outdoor advertising signs, billboards
or other signs which are not expressly and directly related to the
business being conducted on the premises on which they are located
and which are not expressly validated elsewhere in this chapter shall
be permitted, and all such signs, as well as all other signs which
do not conform to the specific requirements and standards set forth
in this chapter, are specifically prohibited.

Removal of signs. Any sign now or hereafter existing which no longer
advertises a bona fide business being conducted on the premises shall
be removed from the premises by the owner of record or beneficial
user of the premises within 10 days from the receipt of a written
order to do so from the Township Building Inspector. In default of
such removal, the Township Manager is authorized to effectuate the
removal of the sign and to charge all costs incident to the same to
either the owner of record or the beneficial user of the premises,
or to both, provided that there shall be no duplication of the payment
of such costs.

General welfare. If at any time the Township Manager shall determine
that any sign in the Township of Willingboro constitutes a menace
to the health, safety, morals or general welfare of the community,
the Township Manager shall notify the record owner and the beneficial
user of the premises on which the sign is located by serving a written
notice upon the owner and user of the premises, together with a written
notice of demand that the condition be remedied within 10 days from
the receipt of the notice and demand. If the condition is not so remedied,
the Township Manager shall undertake the necessary steps to rectify
the same, charging all the costs incident to such efforts to either
the record owner or the beneficial user of the premises, or both,
provided that there shall be no duplication of the payment of such
costs.

Any presently existing sign which was legally erected and legally
maintained under the terms of the ordinance regulating the same in
effect at the time of its erection but which does not conform to the
provisions of this chapter may continue to exist at its present location,
but the sign shall not be altered, rebuilt, enlarged or extended unless
such action is directed at and does, in fact, effect the creation
of a conforming use.

Every person, firm or corporation convicted of a violation of
any provision of this chapter shall, upon conviction, be subject to
one or more of the following: a fine not exceeding $2,000, a term
of imprisonment not exceeding 90 days, or a period of community service
not exceeding 90 days, in the discretion of the Municipal Court Judge.