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D Marling Resume 201702

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Dwayne Marling Resume 1 | P a g e
DWAYNE MARLING
H: (204) 233-4121 C: (204) 290-5250 dmarling@shaw.ca Winnipeg, MB R2H 1Z3
PROFILE
A strategic, versatile and creative government relations leader and communications professional with extensive
experience in both the public and private sectors. Experienced at nurturing and developing relationships that deliver
successful advocacy, public relations, media relations and government relations programs. Actively engaged in
numerous social media platforms.
ACCOMPLISHMENTS
 Instrumental in the comprehensive review and re-writing of new liquor laws and regulations in both
Manitoba and Saskatchewan.
 Successfully lobbied for the re-writing of a key public health regulation from a process-based regulation,
which was preventing a major new restaurant market entrant from operating as they did in other market
places, to an outcome-based regulation. This resulted in substantial savings for the operator without
impacting public safety.
 Led the development of Manitoba Employers’ Council’s red tape reduction report and spearheaded lobbying
efforts to ensure successive governments supported both the specific recommendations and the principles
outlined – several of which are now being adopted as government policy.
 Broad network of government department and agency officials including: Finance, Labour, Agriculture,
Education, Health, Environment/Conservation, Manitoba Liquor and Lotteries, Liquor and Gaming Authority
of Manitoba, Saskatchewan Liquor and Gaming Authority, Workers’ Compensation Board
PROFESSIONAL EXPERIENCE
RESTAURANTS CANADA 2011-December 2016
(formerly Canadian Restaurant and Foodservices Association)
Vice-President, Manitoba-Saskatchewan
Influenced government, at municipal, provincial and federal levels in Manitoba and Saskatchewan. Enhanced and
built the profile of the organization and the foodservice industry in both provinces by developing and
implementing a comprehensive communications and government relations strategy to deliver measurable results
to the region’s restaurant industry.
 Developed strong working relationships with government to create and maintain a favourable business
environment, at federal, provincial and municipal levels.
 Actively managed all public policy issues of concern to the foodservice industry in Manitoba and
Saskatchewan.
 Developed an integrated strategic response to relevant issues and identified opportunities to elevate the
profile of Restaurants Canada on key issues.
D. M. MARLING CONSULTING 2008-2011
Projects included:
CANADA BORDER SERVICES AGENCY 2010-2011
Communications Officer
Provided internal communications expertise.
 Maintained, wrote and edited material for agency’s regional intranet.
CERTIFIED MANAGEMENT ACCOUNTANTS OF MANITOBA 2008-2010
Workforce Recruitment & Interim Marketing Manager
Spearheaded the marketing, recruitment and member services programs for Manitoba’s Certified
Management Accountants.
 Led the planning and delivery of the Society’s annual conference/professional development seminars.

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Dwayne Marling Resume 2 | P a g e
 Developed and oversaw implementation of workforce recruitment and post-secondary recruitment
initiatives.
 Project extended beyond initial 12-month window.
CANADIAN WHEAT BOARD 2008
Communications Consultant
Provided strategic communications advice and council to internal clients.
 Wrote and edited producer newsletters, media advisories, website material and official correspondence.
MANITOBA PORK COUNCIL 2001-2008
Communications Specialist
Exercised a leadership role in developing and delivering a coordinated message on the value of Manitoba’s pork
industry to the general public.
 Forward thinking and innovative in the development and delivery of information and education programs and
initiatives that fulfill the needs of Council.
 Worked closely with extensive network of key industry and government stakeholders.
 Responsible for sharing research findings with pork producers and industry stakeholders.
 Developed and successfully promoted the concept for a farm education centre adjacent to the University of
Manitoba’s newly revitalized agricultural research station.
 Developed strong working relationships with an extensive network of reporters and editors from all major
agricultural media outlets – provided regular story guidance and background briefings.
 Spearheaded the first-ever participation in the Minnesota and Iowa Pork Congresses in order to avoid future
multi-million-dollar trade actions. During the two-week period generated more than 40 radio, newspaper and
magazine interviews to promote the “Partners in North American Hog Production” message.
 Initiated and executed the creation and distribution of a promotion brochure to more than 100,000
households and businesses in rural Manitoba that improved public perception of Manitoba’s hog industry.
APPLIED MULTIMEDIA TRAINING CENTRES (AMTC) 1997-2000
Corporate Relations Manager
Developed, implemented and assessed a comprehensive communications plan for this publicly traded new media
training company.
 Developed comprehensive career guidance books for graduating students.
D. M. MARLING CONSULTING 1997-1998
Projects Included:
OMNIGLASS LIMITED
Newsletter Editor 1997-1998
Conceived, developed and launched corporate newsletter for leading international manufacturing company.
Trained in-house staff to take over production of the newsletter within one year.
BOARD OF COMMISSIONERS/CHIEF ADMINISTRATIVE OFFICER’S SECRETARIAT – THE CITY OF WINNIPEG
Communications Consultant 1997
Provided senior civic leaders with strategic communications advice and counsel on internal communications
initiatives during the implementation of a controversial corporate restructuring initiative.
COMPLETE INTEGRATIONS INC.
(NOW EPIC INFORMATION SOLUTIONS)
Marketing Communications Consultant 1997
Assessed the North American market potential for a new software product and concurrently developed
potential marketing and promotional materials.

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Dwayne Marling Resume 3 | P a g e
THE WINNIPEG CHAMBER OF COMMERCE 1995-1997
Public Affairs Manager
Responsible for raising the public and media profile of the Winnipeg Chamber of Commerce through all internal
and external communications.
 Managed the successful merger of communications and government relations departments.
 Managed the successful launch of the Chamber’s first ever business magazine, “The Hub.”
 Conceived and coordinated the joint Winnipeg-St. Boniface Chamber of Commerce outreach promotion
during the 1995 Quebec Referendum.
 Developed relationships with reporters and editors from all major media outlets – provided regular story
guidance and background briefings, both as a source and to influence article direction.
 Developed materials to assist the membership development team with their successful campaign to increase
membership by 10%.
 Managed the government and corporate relations activities of the Chamber’s “Rebuilding our Communities”
1996 flood assistance program that raised over $130,000.
EDUCATION
Certificate in Management Development – QNET (Manitoba Quality Network)
Certificate in Communications, Public Relations major – Division of Continuing Education, University of Winnipeg
Bachelor of Arts, Political Studies major, Zoology minor – St. Paul's College, University of Manitoba
PROFESSIONAL AFFILIATIONS
Member, Manitoba Employers’ Council
Former Executive Member, Service & Hospitality Safety Association (Saskatchewan)
Former Board Member, Multi-Material Stewardship Manitoba
Former Member, Saskatchewan Business Council
Former Member, Hospitality Industry Advisory Committee – Liquor and Gaming Authority of Manitoba
Former Board Member, Canadian Public Relations Society – Manitoba
COMMUNITY AFFILIATIONS
President/ Board of Directors, Prairie Theatre Exchange
Executive Member, Knights of Columbus - SK FP Kennedy Assembly #1937
Director, Holy Cross Housing Inc./ Holy Cross Housing Foundation
Member, University of Manitoba Alumni Association
Member, University of Winnipeg Alumni Association
COMPUTER SKILLS
Extensive experience with Word and WordPerfect; Microsoft Publisher and QuarkXPress; Adobe Acrobat; Adobe
Photoshop; PowerPoint; Excel; and a number of web browsers and web Content Management Systems.
KEY WORDS
Lobby, Lobbyist, Lobbied, Advocate, Advocacy, Communicator, Communications, Government Relations, Public
Relations, Leader, Leadership, Relationship, Media Relations, Industry, Government, Public Sector, Private Sector,
Federal, Provincial, Municipal, Issues Management, Strategic, Creative, Social Media