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Horse walks into a bar...

There is a tradition in advertising of translating old standard jokes into ads. The beer googles ad above is an example. (C/o Brand DNA). I guess the trick is to find clients who haven't heard it all before.

Have you heard this one?:

A Scotsman, an Irishman and an Americas Cup sailor walk into a bar. Barman says "What is this…some kind of joke?"