Tag Archives: Christendom

Three weeks ago, SodaStream was just a specialty company making high-end, home-carbonation equipment and flavored syrups. Although they were publicly traded (NASDAQ: SODA), and their products were popular among enthusiasts, they weren’t quite a household name. Looking for publicity, they signed a deal with actress-model Scarlett Johansson to be their first ‘Global Brand Ambassador,’ and announced that she would appear in a Super Bowl commercial.