The translator is running Clear Channel’s “Today’s Mix” Premium Choice Hot AC feed. It would appear the strategy here is to attempt to take listeners from Hubbard Adult CHR “Q102” WKRQ in order to allow Clear Channel’s CHR “Kiss 107” to surpass it in its targeted demos.

Note: The logo depicted is of Clear Channel’s similarly named 100.7 WRVA-FM Raliegh, NC. As of now there is no web presence for the new station.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.