Our Story

Our Story

"Our goal is to help small businesses owners automate the generation and conversion of leads into customers."

The LeadOutcome Story

My name is Will Berger and I am President and CEO of LeadOutcome. Before I take you down our journey, I want to say thank you for taking the time to learn more about us.

Our story starts with a company called Vodaplex that I co-founded in 2008. Vodaplex was a self-funded, outsourced, sales and network marketing company that specialized in delivering quality sales to Fortune 500 companies. The company generated over $10 million in revenue over a 4 year period and had thousands of sales representatives selling products around the United States. We had tremendous success selling CLEAR 4G products, and the company was in the top 5 resellers nationwide, delivering over 19,000 subscribers in as few as 12 months. Vodaplex also did well selling DIRECTV, entering the top 50 out of 10,000 resellers worldwide in just a short 18-month period.

Much of Vodaplex's success came from having a cost-effective sales process and marketing system in place that would enable a sales representative to follow a systematic approach to finding leads, nurturing them, and converting them to customers. Our sales representatives were contracted small business owners, entrepreneurs, and professional salespeople looking for either full-time or part-time income. To provide a solution like this to thousands of representatives at a price they can afford was going to be a challenge. When we researched the market, we found that getting into any type of enterprise marketing automation system started at $600 per month and skyrocketed up to $3,000 a month. This was not an option for our group. We began the process of building our own platform one feature at a time. In the summer of 2009, we came out with our first solution at an amazing price point of only $20 a month. The product continued to mature over the coming years, and in 2011, we committed to commercializing the platform. This gave birth to LeadOutcome.

"Deliver enterprise marketing automation tools to small business owners and entrepreneurs at a price everyone can afford."

It took us over 18 months to get LeadOutcome 1.0 ready. We launched it in the summer of 2013, and I will tell you it wasn't all rosy. We had our challenges, but we also had many successes. We took care of our customers, learned a lot along the way, and I think many of our customers appreciated and respected our efforts, which is why they are still customers today.

All of this shaped our biggest release to date. LeadOutcome 2.0 released in the summer of 2014. With this release, we grew up as a software company that could be very disruptive in the marketing automation space. The timetable for releasing 2.0 was a 15-month development cycle. We finally had the funds to do things right. We started off by complementing the existing development team by hiring some amazing new talent. After that, we defined our goals, the feature set, our project plans and timetable for delivery. We made no compromises on software quality and now deliver an incredible marketing automation tools at an absolutely disruptive price!

A lot of amazing new innovation, effort, blood, sweat, and tears went into this latest release and I don't think I could be any prouder of our product and our team who made it all happen.

To date, LeadOutcome has been completely funded off of the profits of the business. It is profitable, debt free, has no institutional investors, and is owned by the players who have made this software a reality.

I hope you all enjoy the software and I encourage you, if you have not already, to give LeadOutcome a try. There are no contracts and no commitments. You will think about sales and marketing in a whole new way. Once again, thank you for your time!