Okay. Finally. We understand intelligent content. We understand the benefits, we have the tools and structures to create intelligent content – at least for technical content. But we’re lagging behind in a marketing. Here’s why – and what we need to do to fix it (just...

The year is off to a very busy start here at Content Rules. And I’m noticing an interesting trend. I am getting more and more calls to help customers with the quality of their translations. I think that we are at a tipping point. Companies have been translating more...

Recently, I was asked to help make a case for why terminology and consistency matter in a user interface (UI). Frankly, I was surprised that a case needed to be made. After all, doesn’t everyone understand the importance of a clear and consistent UI? Apparently...

I’ve always wanted to learn how to weave. The act of making fabric seems like it would be so relaxing. Sort of like crafting meditation. In order to weave, I need to learn how to set up and use a loom. Knowing that setting up a loom can be quite complicated, I...

How are your translations doing? Are they accurate? Are they delivered quickly? Are they reasonably priced? If you answered “no” to one or more of these simple questions, then you’re in luck! There are five secret things that you can do to help your...

People often ask me if optimizing their content is worth the expense (both time and money). My answer is, unequivocally, “yes”. Sometimes, the reason is quantifiable in dollars. You can add up the savings with an abacus or a calculator. Sometimes, the...