The answer is in understanding how to work with the media and understanding their needs. By understanding and complying with their needs, you too can get the publicity your chapter deserves. What does the Media want? NEWS News is… A first A trend Something unusual Celebrities Kids, dogs Human interest Charitable events What you can do? Create news that will interest the media. Understand your industry. Understand the reporter’s needs, do your homework. Understand the differences of TV, print, online. Contact the correct reporters that cover your area of needs. Don’t bother the sports reporter for a real estate piece. Practice before you talk to reporters!! Don’t Don’t say “no comment.” Repeat yourself constantly. Use slang. Ask to “go off the record”. Lie. Talk negative about competitors or other groups. Interview Checklist Anticipate key questions. Prepare key answers. Read up on some recent articles written by the reporter. Interviews are for gathering information. Reporters don’t care about you or your objective, they want news. Meet their deadlines, they are busy! When they tell you to get back to them by a certain time, get back to them earlier or they can move on and not include your news. If you are not prepared when they call you, politely ask if you can call them back, ask for their deadline and call them sooner. Build Credibility Build a relationship based on credibility. Don’t use tacky tactics. Be a resource they can depend on. If you annoy them and they see a press release or your name it will end up in the circular file. Remember The news is important to...

Valley Springs, CA October 15th Valley Springs business woman, Shell Brodnax, President/CEO of the Real Estate Staging Association® (RESA®) The trade association for professional home stagers was named as Finalist in the Best Executive – Non-Profit or Government – Up to 100 Employees category in the 7th annual Stevie Awards for Women in Business. More than 1,200 nominations were submitted this year, a record total for the competition, for consideration in 54 categories by organizations in Australia, Austria, Bulgaria, Canada, France, Germany, Japan, Israel, Malaysia, Mexico, Sri Lanka, Turkey, the United Kingdom, and the U.S.A. The Stevie Awards for Women in Business honor women executives, entrepreneurs, and the companies they run – worldwide. The Stevie Awards have been hailed as the world’s premier business awards. Winners will be announced during a gala event at the Marriott Marquis hotel in New York on Friday, November 12th. Nominated women executives and entrepreneurs from the U.S.A and several other countries are expected to attend. The presentations will be broadcast live on radio in the U.S.A. by the Business TalkRadio Network. “Many people have worked very hard at RESA® to grow our association and bring legitimacy to the Real Estate Staging Industry. I am very excited and an honored to be a finalist in the Stevie Awards, however I could not do what I do without the support of thousands of people that believe in RESA®. This award is for every single member of RESA that has given their time, ideas and volunteerism in order to make RESA® what we are today. ” said Shell Brodnax President/CEO RESA®. “Being named a Finalist in...

The RESA International Conference is the only one of its kind focused on providing stagers (RESA and non-RESA members included) with personal and professional development opportunities. The entire conference is dedicated to YOU. The speakers have been chosen. Are you going to take the challenge and take your business to the next level? Register...

Staging Career Center coach Michelle Minch was honored as the RESA Professional Stager of the Year during the 4th Anual Home Staging Industry Awards in Las Vegas, January 25th, 2010. Other winners were also honored: RESA Local Chapter President of the Year: Pam Ellis, Seattle, Washington RESA State Chapter President of the Year: Ashley Whittenberger, Texas RESA Regional Vice President of the Year: DesAnn Collins, Region 2, IL, IN, MI, OH, WI RESA National Board Member of the Year: Kathy Nielsen, RVP Region 8 AL, FL, GA, NC, SC The Home Staging Industry Awards™ were presented as follows: RESA Innovator of the Year: Dan Eason, Energized Seller RESA Product of the Year: Staging Standard Magazine and Sherwin Williams RESA Staging REALTOR® of the Year Michelle Reneau Bethany Souza from HGTV’s Designed to Sell and Matthew Finlason HGTV’s The Stagers presented the RESA Rookie Stager of the Year: Paige Earles, Pearle Staging and Design, Atlanta, Georgia To view the awards ceremony featuring all the finalists and presentations of the awards visit...

REAL ESTATE STAGING ASSOCIATION NAMED AS FINALIST IN 6th ANNUAL STEVIE® AWARDS FOR WOMEN IN BUSINESS Stevie Award Winners to Be Announced in New York on November 13 Valley Springs, CA October 15th Shell Brodnax, President/CEO of the Real Estate Staging Association® (RESA®) The trade association for professional home stagers was named as Finalist in the Best Executive – Non-Profit or Government – Up to 100 Employees category in the 6th annual Stevie Awards for Women in Business. More than 1,100 entries were submitted this year for consideration in 54 categories, including Best Executive, Best Entrepreneur, and Best Community Involvement Program. The Stevie Awards for Women in Business honor women executives, entrepreneurs, and the companies they run – worldwide. The Stevie Awards have been hailed as the world’s premier business awards. Nicknamed the Stevies for the Greek word “crowned,” winners will be announced during a gala event at the Marriott Marquis hotel in New York on Friday, November 13. Nominated women executives and entrepreneurs from the U.S.A and several other countries are expected to attend. The presentations will be broadcast live on radio in the U.S.A. by the Business TalkRadio Network. “Many people have worked very hard at RESA® to grow our association and bring legitimacy to the Real Estate Staging Industry. I am very excited and an honored to be a finalist in the Stevie Awards, however I could not do what I do without the support of thousands of people that believe in RESA®. This award is for every single member of RESA that has given their time, ideas and volunteerism in order to make RESA®...