People associate certain colors with certain flavors, and the color of food can influence the perceived flavor in anything from candy to wine.[1] For this reason, food manufacturers add these dyes to their products. Sometimes the aim is to simulate a color that is perceived by the consumer as natural, such as adding red coloring to glacé cherries (which would otherwise be beige), but sometimes it is for effect, like the green ketchup that Heinz launched in 2000.

While most consumers are aware that food with bright or unnatural colors (such as the green ketchup mentioned above, or children`s cereals such as Froot Loops) likely contain food coloring, far fewer people know that seemingly "natural" foods such as oranges and salmon are sometimes also dyed to mask natural variations in color.[2] Color variation in foods throughout the seasons and the effects of processing and storage often make color addition commercially advantageous to maintain the color expected or preferred by the consumer. Some of the primary reasons include:

Aarkay Food Products Ltd. ( www.aarkayfoods.in ) came into existence in the year 1982 when India based “Kapoor Family” established a Manufacturing Facility dedicated solely to develop Natural Ingredients and Additives for the Food and Beverage Industry.

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Nilesh Valanki

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Hi there, I, Nilesh Valanki, based in Ahmedabad Gujarat, INDIA, am a multi-faceted web & graphic designer. With number of years of experience, gradually I have gained the ability to see the big picture as well as obsess over the minute design details, which has made me capable of working in areas of all types .I strongly believe that every piece of design can be a work of art.