Obama’s ‘The Choice’ Again Tops Online Chart

Above, the week’s top online ad. Every week, Washington Wire provides a rundown of the top online political ads, based on data from Visible Measures.

The Obama campaign’s “The Choice” ad stayed at the top of the online ad chart this week, as only three new ads crept into the top 10, based on data from Visible Measures.

“The Choice” registered 755,000 views in the week ended Sunday, down from 1.3 million last week but still well ahead of the rest of the field. The spot features President Barack Obama speaking directly to the camera and pledging his support for the middle class, and criticizing Mitt Romney‘s economic policies.

Two new ads debut at No. 4 and No. 5. The Obama campaign’s “Stretch” shows struggling households and then notes that Mr. Romney paid a relatively low tax rate in 2010. ”Olympics,” from the main pro-Romney super PAC, Restore Our Future, features testimonials from athletes including figure skater Kristi Yamaguchi talking about how Mr. Romney saved the 2002 Salt Lake City Olympics.

*Campaigns marked “New” are new to the top 10, but may not be brand-new ads.

Visible Measures, based in Boston, is a provider of analytics and advertising services for social video. The company’s True Reach metric combines the performance of the original videos uploaded by politicians and political groups to sites such as YouTube and the copies and derivatives uploaded by audiences.

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