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Commenting on the report, an analyst from Market Reports Centers team said:
One trend in the market is rising awareness of the health benefits of
functional foods. The rising awareness of the benefits of functional foods is
driving the global functional foods and beverages market. Functional foods and
beverages are becoming popular among consumers because of their perceived
health benefits. These foods are marketed as products capable of reducing the
risk of chronic diseases such as improving cognitive health, coronary heart
disease and cancer and helping in weight management. An example of a natural
functional food is oats. Oats contain high levels of beta-glucan, which reduces
serum-LDL (referred to as bad cholesterol). Other functional foods include tea
(catechin), yogurt (calcium and probiotics), super fruits such as cranberries,
grapes, and pomegranate (antioxidants, carotenoids, (pro-)anthocyanidin, resveratrol,
tannins, and flavonoids), tomatoes (lycopene), and chocolate (flavanol).

According to the report, one driver in the market is product innovations.
Innovations in flavors and functional ingredients are boosting the functional
foods and beverages market globally. Manufacturers of functional foods and
beverages are introducing new flavors in the market to match the changing
consumer preferences. For example, UK-based Lucozade Ribena Suntory replaced
its reduced-sugar lemonade (launched in 2014) with a new variant called
Tropical Fusion in August 2015. This drink was introduced to meet the growing
consumer preference for tropical flavors and is a blend of pineapple and
kiwifruit. The manufacturers of these foods and ingredients are laying special
emphasis on balancing functional benefits and flavor. Brands are also focusing
on sugar-free and low-calorie formulations as these are in high demand.
Advances in technology have enabled the development of products that mask the
unpleasant taste of some functional ingredients. For example, effective
microencapsulation allows manufacturers to hide the bitter taste of amino acids
and other ingredients.

Further, the report states that one challenge in the market is high sugar
content in functional beverages. The high sugar content of many functional
foods and beverages acts as a challenge for the market as diabetes and obesity
have become major health concerns across the globe. The excessive consumption
of products having high sugar content can increase an individual's blood sugar
level and weight, causing diabetes and obesity. The incidence of obesity is
already high in high-income countries and is also growing in the low- and
middle-income countries. In 2015, nearly 38.46% of the total adults population
worldwide were overweight. Of these, more than 34% were obese. The Centers for
Disease Control and Prevention estimates that 34.9% of American adults and 17%
of children and adolescents are obese.

The study was conducted using an objective combination of primary and secondary
information including inputs from key participants in the industry. The report
contains a comprehensive market and vendor landscape in addition to a SWOT
analysis of the key vendors.

About Functional Foods and Beverages

Functional foods and beverages are those foods and beverages to which special
ingredients are added so that they provide additional health benefits. Regular
food items such as cereals, bread, yogurts, snacks, and beverages are converted
into functional foods by fortifying them with vitamins, herbs, or other
nutrient-rich ingredients. The common ingredients that are added to functional
foods and beverages include probiotics, prebiotics, and plant stanol and
sterol.

Market Reports Centers analysts
forecast the global functional foods and beverages market to grow at a CAGR of
7.80% during the period 2017-2021.

Covered in this report The report covers the present scenario and the growth prospects of the
global functional foods and beverages market for 2017-2021. To calculate the
market size, the report considers the revenue generated from the sales of
functional foods and beverages to individual consumers.

The market is divided into the following
segments based on geography:  Americas
 APAC
 Europe
 MEA

Market Reports Center's report, Global Functional Foods and Beverages Market
2017-2021, has been prepared based on an in-depth market analysis with inputs
from industry experts. The report covers the market landscape and its growth
prospects over the coming years. The report also includes a discussion of the
key vendors operating in this market.

Key questions answered in this report  What will the market size be in 2021 and what will the growth rate be?
 What are the key market trends?
 What is driving this market?
 What are the challenges to market growth?
 Who are the key vendors in this market space?
 What are the market opportunities and threats faced by the key vendors?
 What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analysts time when you purchase this
market report. Details are provided within the report.

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