Careerism

“Minimalism and postminimalism agreed on one thing: eliminate pictures. Painting took to a pure territory, while the new art forms expanded the realm of art to every conceivable issue and strategy. The scene seemed wild, but there were simple rules all along. You were given a white room in a Big Art City for a month. You had to do something in that room to generate attention beyond that month. You had to be written about, bought, or at least widely discussed. Then you would get to have the white room again for another month, and so on. If you did this enough, you had what was called a career. This generated what is perhaps this century’s biggest art movement: careerism.”

For a Practical Avant Garde: excerpt from a paper by Dushko Petrovich, n+1