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Handbook on ethics and marketing

Exploring both the theoretical and the applied aspects of the role ethics plays in marketing, this Handbook analyzes key issues in order to advance our understanding and provide an overview of the state of the art in this vital field.Read more...

Reviews

Editorial reviews

Publisher Synopsis

`From its inception and professional organization in the late 1970s, the macromarketing field has maintained a strong interest in ethics and distributive justice and an article on the topic was published in the very first issue of the Journal of Macromarketing in March 1981. The Handbook on Ethics and Marketing features chapters by leading macromarketing scholars that explore how ethics relate to marketing systems as well as to other macromarketing interests including environmental sustainability, human and economic development, and global supply chains. Thus, the Handbook should become an excellent resource for new macromarketing scholarship.' -- Terrence H. Witkowski, Editor, Journal of MacromarketingRead more...