Here's How Much Money The Rush Limbaugh Ad Boycott Will Rearrange

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Rush Limbaugh's advertisers spent $363 million on all of radio last year, and the advertiser boycott of his show could rearrange millions of that, according to Nielsen.

We asked Nielsen to calculate how much ad money is spent on Limbaugh's show. The audience ratings and adspend monitor doesn't measure show-level spending, but it was able to tell us how much money each advertiser spent on radio overall last year: $363 million.

That overall universe is now being rearranged into other radio stations and other media.

A company-by-company breakdown of what Rush Limbaugh's advertisers spent on radio in 2011.

Note: The green highlight on Ascension Health, Daughters of Charity Health Systems and Prevea Health Services indicates only one of these advertises under the "St. Vincents" name on the show. It is not known which one. Their spending is tiny, regardless.