作业代写：The influence of new media platforms

2018-09-05 来源: 51due教员组 类别: Essay范文

下面为大家整理一篇优秀的essay代写范文- The influence
of new media platforms，供大家参考学习，这篇论文讨论了新媒体平台的影响力。作为一个媒体平台，其传播效果与广告主的认可程度可以反映它的商业价值几何。受众对于互联网这个新媒体平台的认知与感受更为立体，融入了生活的品牌影响力更强大。同时，以知名的网络媒体主办线下娱乐活动配合线上宣传更能吸引年轻人的注意力，灵活性更优于电视媒体，互联网这个新媒体正在用自己的速度与方式诠释大众媒体的发展方向。

The
rapidly growing Internet in the last decade has not only become a part of
people's lives, but also one of the most dynamic and influential communication
platforms. Today let's take sohu as an example to see the power of this new
media platform.

As
you can see, the success of Google has promoted the development of the Internet
again. However, its success overseas and the successful development of domestic
portal websites are similar, both of which make use of users' demand for
information classification. I believe many years old friends all remember, more
than 10 years ago, Internet, the emerging media, with the popularity of dial-up
Internet and broadband, more and more Chinese people learned to get online.
Facing massive information especially the information on the Internet, new
Internet users is often a lack of access channels, at this time, the portal is
present, it has spent a lot of information through classification and
packaging, make it one by one, channels and project page, allows users to
easily sweep, instead of struggling to find in the ocean - in unfamiliar
network to know that we don't have a Google search sites like this. If
point-and-shoot cameras familiarize us with photography, portals familiarize us
with the Internet. This group of netizens then became the mainstream of
netizens nowadays. To promote the corresponding products on the media platform
that has been recognized and integrated into the habits of life, the effect
must be favored by advertisers, which is also the value of online advertising.
At the same time, as a media platform, the communication effect and the degree
of recognition of advertisers can exactly reflect their commercial value.

Audiences'
cognition and feelings towards the new media platform of the Internet are more
three-dimensional, and the brand influence which integrates with life is more
powerful. At the same time, the offline entertainment activities hosted by
well-known online media and online publicity can attract the attention of young
people, and the flexibility is better than that of TV media, especially on
campus. Nowadays, college students spend more time on the Internet than they spend
on other traditional media.

The
media all hope to increase their attraction to the crowd so as to increase
their attention to advertisers. While the Internet media not only provides
information, but also provides entertainment products. The online promotion
effect of these products is stable. Title sponsorship has always been the
product promotion method used by many advertisers. They can use entertainment
themed activities to promote their brands in the campus channel, and it is more
cost-effective than self-promotion on the campus, while achieving the brand
promotion effect of online and offline promotion in effective customer groups.

Many
well-known enterprises in the campus brand promotion is more entertainment as
the theme, because this way is obviously better than pure product display, such
as the world's largest manufacturer of processor, Intel was sponsored e-sports
games WCG, through electronic games of the young people like sports
entertainment content and WCG global brand awareness in order to develop their
own campus brand communication plan. In addition, the global beverage industry
giant PepsiCo campus brand promotion activities in China region, Pepsi star
trials, using the draft activities in such a form as a theme, attract the
attention of the campus youth and passion, constantly improve the Pepsi in show
the entire brand visibility, rival Coca-Cola campus infiltration.

These
brand promotion scheme can deepen the potential user groups to the target brand
awareness and loyalty, but in terms of online support and spreading effect,
compared with the types of online entertainment theme sponsored by the Internet
company combined with offline activities will be less some brand promotion
plan, therefore, more and more well-known enterprises choose this more
"smart" way of naming sponsorship, in order to achieve better brand
and product promotion effect. Sponsored by sohu company, for example, pleased
lang's superiorly happy beautiful tea with milk named sponsored superiorly
happy beautiful star of "unrequited love" campus star trials, through
the sohu company reputation and brand influence, let the activity won great
attention in the beginning, is set in the award of the activities, in addition
to material rewards, sohu commitment signing sohu entertainment and single,
superiorly happy beautiful promises and jay Chou in the New Year TV
advertising, activities throughout the entire, sohu achieved its page PV pull
litre, superiorly happy beauty also achieve the purpose of the tea with milk
product propaganda in campus, especially superiorly happy beautiful milk tea
can improve the brand awareness in the student body, It has achieved the effect
of competing with another old brand milk tea product.

These
influence in student community trust in Internet media itself and its products,
at the start of activities, at the source of a high enough to promote their
brands and products, especially the interactive activities let the audience can
participate, you can join a lot of implant planning to improve the effect of
promotion, such as the process of the activity, publicity materials, prizes,
let the audience watching the activity itself and promote products at the same
time, will naturally into memory, the sponsor's brand and products to achieve
good communication effect.

For
both Internet media companies and event sponsors, win-win brand promotion
cooperation comes from the brand effect and product combination marketing
planning of powerful media platforms. If the target user groups of both parties
are the same, the effort will be doubled.

On
April 2nd, with the opening bell ringing on NASDAQ, sohu announced a banner AD
on its main page celebrating the success of its changyou IPO. The successful
operation of a number of jin yong themed online games marks the filling of sohu
portal website matrix and products, and also shows the thinking of the
development of portal websites in the new era, transforming the huge PV traffic
of portal websites into a platform to guide profitable entertainment behavior
-- such as online online games.

Let's
go back to sohu's public Q4 earnings for 2008, when the publicly listed online
gaming division, which was not yet separate, accounted for more than 50 percent
of revenue, while online advertising contributed about 30 percent and wireless
contributed the rest. Obviously, the total revenue of the online game
department has exceeded the online advertising revenue, which is mainly
attributed to the successful operation of the self-developed online game
"tian long ba bu".

As
we all know, "tian long ba bu" is not changyou's first online game,
but it is undoubtedly the most successful one to date -- provided the famous
"the deer and the cauldron" is still too short. In sina IGAME
department, there is no team in full bloom. It is not an accident that the team
transferred to sohu as a platform skyrocketed. It is just that the right person
did the right thing at the right time. Began operating in the swim of the
preceding two paragraphs online gaming is not very ideal, decisive game
software from Taiwan copyright of crown bought gold yong PC game, and then
according to this topic research the most appropriate when the user's game
"tian long ba bu", no visual effect, more Chinese landscape xiuse
with the diversity of personality game elements. Online games, it doesn't need
more luxuriant element, as long as the focus of interest to the user, and will
these points summarize commitment in the product after finishing, and use the
correct online promotion way, such as in the 17173 members of the online game
project standing sohu portal matrix on the promotion of "tian long ba
bu", the spread of the product effect can be foreseen.

The
rapid development of the Internet, an emerging media, has become one of the
most influential media in China. The online browsing of hundreds of millions of
netizens can become a channel for brand communication every day. Products or
goods of value and use value in this media platforms, often can quickly achieve
value-added effect, the new media are using their own Internet speed with the
way the development direction of the mass media, and we focus on today, it is
the platform of "effective", rather than a "different" and
traditional media, because today, the mass media is a part of popular
entertainment, who can make it more accurate, more rich, it really can do
everywhere infiltration of life, affect the life.