As a matter of fact, founder Paul Price loves it so much that not only does he has his own personal mug on standby at the brewery. He also took a whole a bunch of us on a tour while attending Paul Camp last year. Needless to say, I drank a lot of Sierra Nevada that weekend.

Turing the brewhouse into a bike showroom…

So it’s no surprise Paul is partnering with the legendary brewery (at last) for an one-off show bike featuring the best of NorCal creativity and American manufacturing… a idea conceived while brainstorming for the most fun way to go on a beer run… yes, a brainstorming sesh about a beer run.