I am the founder and creative director of Enerica, a full service media agency helping small and medium businesses succeed. I have been working with various communications outfits for more than 10 years – in government, business and non-profits. My interest is in strategic communications, content management, accessibility, usability, brand marketing and publishing.

Most Recent Posts

Many find that building an app ends up being much harder that they initially thought. There is so much more to an app than just writing the code. Unfortunately, many developers fail to break out of the "developer" mentality and put their strategic hat on. Think through every detail before you start. Content, information architecture, and promotion strategy should be as important as picking the right programming language or a hosting solution.

Search engine optimization (SEO) is often compared to alchemy. Everyone knows what SEO experts do, but very few know how they do it. In fact, many SEO gurus fiercely disagree on the how part. Many tactics are available, but SEO is not a cheap endeavor, so one has to be careful when allocating valuable advertising dollars to it.

Short, sweet and engaging. If you’re an ice cream parlor that wants to introduce a new flavor, tweeting “What flavor would you make, if you could?” to your followers is a lot more interactive and, therefore, engaging than “New flavor coming.” You’ll get customer input into your flavor creation and build anticipation for your new flavor.

I am not a big fan of Pay-Per-Click advertising. I have always believed in solid content and excellent services. But in right situations and if done well, PPC ads can be quite effective - especially on such platforms as Google AdWords, Facebook Ads and LinkedIn Ads.

Hearing about all the hype around the Twitter Ads platform, we decided to give it a test run. We have used Google and Facebook ads in the past with varied results. Twitter could be that right tool to give some social exposure and boost initial social scores, hence providing a snowballing effect... or at least this is what we are banking on.