On 30 December 2013, jokes and memes based on characters played by Alok Nath started trending on social media and spread quickly.[9]The Curious Case of Alok Nath - Why did Alok Nath Trend on Twitter, a case study to analyse the content which led to the buzz around veteran Bollywood actor, went viral on 4 January 2014.[10][11][12] Reacting to the jokes, the actor admitted that he liked most of them.[13]