“@Horse_ebooks is a Twitter bot designed and automated by apparently some Russian guy to sell worthless, horrible ebooks about horses. In order to avoid being detected as a spam bot, it occasionally posts a text snippet or two from one of its ebooks, chosen at random,” he wrote.

“Who made horse_ebooks? Nobody knows. What algorithms determine where the hell it gets these bizarre word snippets? Nobody knows… So horse_ebooks is basically an organized program with intentions so obscure that it looks like randomized insanity when you put it through the filter of a social media account.”

With hundreds of retweets and favorites per tweet, the account is anything but spam to its 7,000 loyal followers. Its random clippings from an ebook database take on a Dadaesque appeal, even inspiring derivative works.

“It’s completely absurd snippets that almost read like a horse is trying to use a computer,” he said. “Or maybe a horse was given a computer brain and access to Twitter and this is what comes out.”

Spam art has a storied history that predates Twitter. There’s even Spam-ku, a website and book of spam emails assembled into the form of Japanese haiku poetry. But there’s something unique about the literary flair of @horse_ebooks.

The account’s most literal derivative work is a Tumblr that documents stories about a horse who speaks just like the Twitter account. Launched on September 6, horse_ebook fanfics offers fan-written stories, or fan fiction, based on the account’s tweets:

“Horse_ebooks slides his glasses down just enough so the audience can see his big, beady eyes. ‘Ride,’ he whispers as he jumps out the window.”