Abstract [en]

Globalization is a phenomenon that has changed the way business is done forever. It is a process of tearing down barrier between nations to increase free trade and free market. This has created a new, more competitive economic environment that offers both new opportunities but also new threats to organizations. Two part especially affected by globalization are the supply chain and distribution of a company. The purpose of this thesis is to investigate the impact globalization has on the supply chain and distribution of a company active in the wine- and spirits industry. The impact of globalization has been investigated through a multi-layer multiple case study, where the main case has been on a Pernod Ricard. To help with the investigation of the supply chain of Pernod Ricard cases on ABSOLUT Vodka and JF Hillebrand Logistics AB have also been done. To help with the interpretivistic study, qualitative methods have been used to gather information. These methods are; interviews at the case companies, documentary analysis and a literature review to help create the theoretical framework. From an analysis of the gathered information it can be concluded that globalization impacts three main areas; the opening of new markets, new transportation possibilities and new collaboration opportunities such as collaborations within the European Union. Within each of these areas a few findings have been identified that Pernod Ricard needs to work actively with to improve their supply chain and distribution. They need to focus on costs, sales, the lowering of lead times and the environmental impact. By working with these factors Pernod Ricard will become more competitive and survive in the new economic environment created by globalization.