"A family of packaging solutions for fast food, which includes a separate take&go“ french fries holders with sauce cups, as well as multifunctional takeaway meal boxes with added containers for salads and/or desserts. As mentioned, it is a non glued folding packaging, manually assembled with innovative patent witch does not allow leakage of fluid out of the box. And all this from the eco friendly cardboard with a minimum contribution of polyethylene coating for direct contact with food.

Idea: The idea was to create a modular system of takeaway meal boxes with the help of clip-on containers as attachments. Since the symmetric form of initial box, additional container can apply to both sides, depending on consumer wishes. The highlights of this system is transformation from takeaway box to a food tray for consumption.

Goal: Packaging adaptive to customer needs in fast food industry. Depending on the customer wishes, modular system meets a large number of combinations, achieving maximum usability of packaging such as takeaway box transformation into a food tray for consumption, and all this with style, where both are effective alternatives.

With the help of an intelligent set of perforation, customer becomes the packaging creator anywhere and any time."

Food Lovers

Work winner of the competition of IED in Packaging Design for the course of 2009/10: The idea of this project is to promote a more healthy food consumption and, concurrently, to also promote sustainable local agriculture, which involves methods that do not harm the environment, respect workers and animals, provide fair wages to farmers and support farming communities.

I have created a brand for a little market, that sells products of its own farm. Is called FOOD LOVERS. This brand is for people who appreciate tasty food, like to know where they came from, and care about all the elements involved in its production. The typography was created after a research on little markets, where the products are traditionally mentioned on a blackboard, in large separated letters written with a piece of chalk.

The idea of the hand in the brand come up because it is the greatest instrument that a person needs to do cooking. With thehand the sauce is tasted, the salt is sprinkled, the dough is kneaded, the quantity of oil is controlled, the limon is squeezed, the bread is sliced, and so on. The changing symbol shows the movement of the hole process of cooking. The hands interact with the typography of chalk, “tasting” and “preparing” it, as if it was fresh food, came right from the farm."

Designed by Brazil based designer Isabela Serta, several more shots after the jump.

McDonald's New Packaging

Over the next two years, McDonald’s will roll out its newly designed packaging to nearly 14,000 of its restaurants in the US, and then to another 117 countries worldwide. Birmingham UK based design studio Boxer Creative was commissioned by McDonald's to undertake this massive makeover. According to Boxer, the goal was to "change the way the world feels about eating McDonald's food":

"The new design engages in an honest conversation about the quality of McDonald's food. We have created a global packaging design system that embraces a consistent framework but alows for customization to create local market relevance. Its bold and simple design celebrates all that's good about McDonald's, shilst reassuring consumers about the origins of the food they are about to eat."

See photos of the rest of the packaging, as well as a history of previous designs after the jump. What do you think? Are you lovin' it? Sorry I had to...

Puma and Yves Behar's new green packaging

After three years in the making, a new solution to the shoebox is announced- and it's pretty sleek too!

"It's hard to imagine something as simple as the shoebox being
completely overhauled. But Puma and Fuseproject have done just that, in
a design that will completely transform the brand's supply chain—saving
millions in electricity, fuel, and water.

"Rethinking the shoebox is an incredibly complex problem, and the
cost of cardboard and the printing waste are huge, given that 80M are
shipped from China each year," Béhar tells FastCompany.com. "Cargo
holds in the ships can reach temperatures of 110 degrees for weeks on
end, so packaging becomes an enormous problem. This solution protects
the shoes, and helps stores to stock them, while saving huge costs in
materials."

After spending 21 months studying box fabrication and shipping,
Fuseproject realized that any improvement to that already lean system
would merely be incremental. So instead, the "clever little bag"
combines the two packaging components of any shoe sale—the bag and the
box—with high-tech ingenuity.

The bag tightly wraps an interior cardboard scaffolding—giving it
shape and reducing cardboard use by 65%. Moreover, without that shiny
box exterior, there's no laminated cardboard (which interferes with
recycling). There's no tissue paper inside. And there's no throw-away
plastic bag. The bag itself is made of recycled PET, and it's
non-woven—woven fibers increase density and materials use—and stitched
with heat, so that it's less manufacturing intensive.

The impact: Puma estimates that the bag will slash water, energy,
and fuel consumption during manufacturing alone by 60%—in one year,
that comes to a savings of 8,500 tons of paper, 20 million mega joules
of electricity, 264,000 gallons of fuel, and 264 gallons of water.
Ditching the plastic bags will save 275 tones of plastic, and the
lighter shipping weight will save another 132,000 gallons of diesel.

The roll-out is planned for next year. After that? Hopefully, the design will become ubiquitous." via gizmodo.

Whey Protein Packaging Concept

"If we over-look throw the packaging design of the nutritional supplements we can conclude that everything is very similar. The market is full of brands and all of them are using big sized standard plastic packs with powder to be solved with water or milk, for products such as Whey Protein, Creatine, Mass Gainers and others.

Actually they are innovating a lot in nutritional supplements but only on the scientific aspects, trying to find strong anabolic formulas to enhance the human body performances. On this project we propose an innovative way to produce, to use and to pack supplements, which is more ecological, functional, cheaper and small.

When you buy whey protein, you can find a scoop with the right measure of use, my idea is to replace the powder by small cubes containing the same quantity of powder as the scoop. You just take the small cube, solve it in water or milk and drink it.

With this way of using whey protein you can replace the plastic packages by small sized cardboard packages. Cardboard is very ecological because it is entirely recyclable. Consumer, Producer and Environment would benefice a lot with this new product. The price would be lower because you are using a cheap material and the transportation would be cheaper as well, because you are using smaller packages.

We propose a pack with 9 units (+/- one week of use). This concept could be used in other products such as Creatine, Mass Gainers and other suplements."