New York Times VR Experience 'The Displaced' Takes Top Prize at AICP Next

Project From VRSE.works Illustrates Trials of Child Refugees

Last night, The New York Times' virtual reality experience "The Displaced" earned "The Most Next Award," the top honor at the Association of Independent Commercial Producers' annual AICP Next Awards, held at the New School's Tishman Auditorium in New York City.

Through the eyes of three young refugees, "The Displaced" illustrates how war has removed 30 million children from their homes. It was directed by Imraan Ismail and Ben C. Solomon and produced by VRSE.works.

The AICP Next Awards honors work in the following categories: integrated campaign, web/viral film, mobile, product integratin, experiential, website/microsite, cause marketing and social.

Other honoress in the Virtual Reality category were the Clinton Global Initiative's "Inside Impact: East Africa," created by Matter Unlimited and produced out of Felix & Paul Studios, in association with M ss ng p ecs as well as 20th Century Fox's "The Martian Experience," created out of Cohn & Wolfe and produced out of Fox Innovationn Lab and The Virtual Reality.

Multiple award winners included the Ad Council for its viral hit "Love Has No Labels" out of R/GA, which earned both Next Viral/Web Film and Next Cause Marketing.

S7 Airlines' OK Go Video for "Upside Down & Inside Out," created out of Tutkovbudkov, was a double honoree. Directed by the band's frontman Damian Kulash and his sister Trish Sie out of Bob Industries, it earned both Next Viral/Web Film and Next Branded Content.

Fast food also earned the spotlight for innovations like Taco Bell's new website, Ta.co, created out of Deutsch L.A., and Domino's Emoji Ordering, out of Crispin Porter & Bogusky, which had earned the Titanium Grand Prix at Cannes last year.

The Next winners are unveiled ahead of the AICP's flagship event, the AICP Show, to be held Thursday night at the Museum of Modern Art in New York.

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Ann-Christine Diaz

Ann-Christine Diaz is the editor of Creativity and has been covering the creative side of the advertising/marketing industry for more than ten years. Creativity is the sibling site to Advertising Age, featuring the best work, trends and personalities in brand creativity, as well as the wider world of art, design, culture and entertainment that inspires it. When she’s not busy sniffing out great ideas, Ann can be found feeding her Kindle addiction, getting back in touch with her own creativity, and fawning over her rapidly developing masterpiece, little Sophia-Celeste.