I initially bought this bra in 28F which didn't fit because the cups were too big. So I bought the 28E and surprise surprise the cups are too small!

To be specific, the tops of the cups cut into my breasts pretty deeply which is unfortunate because the bra itself is really pretty (you can see my other review here -> http://bratabase.com/browse/bravissimo/alana/28F/). I also noticed that the underwire wasn't quite flush against my breastbone.