March 28, 2013

How BAM Architecture Studio Got Its Name

A. That’s a good question. People have asked us that, and over the years we’ve tried to re-engineer it: maybe it stands for Better Architectural Methods. But it wasn’t where the name came from. We tend to do more complex, sophisticated projects, where there’s a lot of intricate thought required for the design aspect. So the idea was: Bam! What’s the big idea? So that’s where the name came from.

To me if it's BAM and it's in NYC, it's Brooklyn Academy of Music. I don't think it reaches a "likelihood of confusion" level for trademark infringement purposes, but I'm sure it causes some level of head-scratching. It'd be like MOMA Plumbing Services.