Connect behavioral insights to tests

Integrated heatmaps

VWO automatically records heatmaps and clickmaps for visitors becoming a part of your tests. Along with the conversion data for your control and variation, you can visually see what parts of your landing page were more interesting for visitors who converted on the variation

Visitor recordings

VWO lets you filter actual recordings of visitors who saw the control and compare these with recordings of those who saw the variation to spot differences in behaviors.

Live preview and test

See live previews of your control and variation before your visitors begin to experience these.

Live previews

Live previews in VWO allow you to simulate a combination by loading it as it would load for actual website visitors on their browsers. You can verify variations targeted to unique audience sets, see if your traffic allocation is working as expected or preview the variation on a specific URL.

Cross-browser/Cross-device testing

See live previews of your combinations on desktop, mobile, tablet devices, and on different types of browsers to ensure that all your visitors get the perfect experience on your website.

Preview screenshots

See a static version of your combinations on different browsers. You can group these screenshots by variations or browsers, based on your preference.

Always keep your Goals in mind

Have a specific goal in mind to improve with this test? Specify your goal while creating the Split test and VWO will measure the impact of your test with regards to conversions for your specified goal.

VWO’s Split testing suite has a lot more

Smart notifications

Smart notifications give you a quick overview of your test. You can see if a variation resulted in a smart decision, recommended actions for your test, and how long you need to run this test.

Scheduling

You can schedule you Split test campaigns to start/pause at a specific date/time or run until a specified number of visitors have become part of the test.

Link to a Hypothesis

Connect your Split tests with a hypothesis to see if the results are in line with expectations or not.

Laser-targeted segments

You can use VWO’s advanced visitor segmentation to specify what group of visitors become a part of your campaign. VWO has over 20 predefined segments including new versus returning visitors, browser, query parameter, and others to help you pick the right audience set. You can also create your own custom segments using complex AND/OR and bracketing logic conditions.

Third-party apps

You can pass on your test data to third-party apps to take successive action on test results or analyze in more detail. VWO integrates with a host of third-party applications including Google Analytics, Kissmetrics, Demandware, Magento and other.

Cross-platform/Cross-domain

Run your tests with visitors coming from desktop, mobile, or any tablet device. You can also run your Split tests across domains and capture all the data in a single test.

Download reports

Download your test data in .csv format for offline analysis. Share it with you colleagues for an in-depth analysis of your tests.

Next Step

track

analyze

plan

test

target

target

Your A/B test results indicate your best-performing variations for specific visitor segments. With this data, you can target customized content to each of these segments for better results.