With Crossover Sales Soaring, Ford Sharpens Its Edge for 2015

On Tuesday, Ford (NYSE:F) officially released the production-spec Edge SUV, which became the next member of the Ford family to convert to the company’s new design language featuring the hexagonal grille, raked tail lights, and overall more aggressive demeanor.

The 2015 Edge will be the first Ford to come standard with an EcoBoost-branded engine, as the base model will come packing the company’s 2.0 liter EcoBoost four-cylinder engine. Also available will be the 2.7 liter EcoBoost V6 and the standard 3.5 liter V6, giving buyers a range of three engine choices. It will also be the first Ford product to feature the company’s adaptive steering technology, which will make the vehicle easier to maneuver and more fun to drive, the company says.

“For three years in a row, Ford has been the best-selling utility vehicle brand in North America and has been experiencing exponential growth in global markets,” said Jim Farley — Ford’s group vice president of Global Marketing, Sales, and Service, and Lincoln — in the statement. “The all-new Edge is the next chapter in this story. And it’s a story driven by the emotional appeal of the vehicle — not its feature content.”

With a new all-wheel drive option that can be equipped with the 2.0-liter EcoBoost and the appropriate towing package, the Edge will be able to tow a 3,500 pound trailer behind it; there’s engine stop/start available on the 2.0 liter, as well. For those looking for a more gutsy powertrain, the 2.7 liter is expected to return in excess of 300 horsepower. All-wheel drive is standard for the 2.7- and 3.5-liter V6s.