“To celebrate the show’s 10/26 launch and also the birthday of Tyler Posey, the hero of the series, the MTV France twitter account bugged the social network on 10/18 (the night of a full moon)”

If we were hipper to the tech tip, we might be able to explain how this lupine glitch came about. The agency claims that it’s “the first campaign that mixes digital art, social networking, and hacking”, but we can only say that the “hack” looks cool and appears in the tweet’s embed code:

Oh, and it’s on Facebook, too:

The only word on the Facebook campaign is that “a message will be ‘scratched’ [also a term for ‘labelled’] to the 540,479 fans that can like it with a special werewolf button.”