Adobe launches Squarespace competitor Adobe Portfolio

Adobe, the $44 billion company with a monopolistic hold on design software, launched its own site-building tool today, Adobe Portfolio. The service succeeds Behance Pro Sites, which Adobe inherited when it acquired Behance in 2012.

For now, Portfolio is only available to Adobe’s Creative Cloud subscribers, who pay anywhere between $10 and $50 a month for a suite of creativity-centric apps and services.

Adobe’s pitch for Portfolio is simple. For existing subscribers, Portfolio rounds out Adobe’s services — with it, the company now spans the creative process, from ideation to publishing final work. For new subscribers, Adobe is doing whatever it can to win them over with a vast package of services. The company’s logic mirrors Amazon, which continues to pack features into its lucrative Prime service.

As for Squarespace, the company doesn’t appear to have too much to worry about, at least for now; Adobe may steal away some of Squarespace’s users, but Squarespace also aims to serve a wider demographic of musicians, artists, restaurants, and so on.