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Be an Upcycled Superhero!

By Joe Laur |
July 14, 2012

If you are like most kids, at some point you wanted to be a superhero, or at least dress like one.

If you are like most kids, at some point you wanted to be a superhero, or at least dress like one. Wonder Woman, Spiderman, Catwoman, and oh yeah Superman, filled many a youthful fantasy. Thanks to Ruffeo Hearts L’il Snotty, you can now dress like the ecowarrior of your dreams The New York label uses leftover materials for its fashions, which are long on multicolored hues, skin tight fit and bold designs.

Founders Mackswell Sherman and Sarah Jones started making shirts for experimental puppetry and speed rap performance art in Brooklyn’s Red Hook district. And anyone who wears this bold stuff has a little bit of the performer in them, if not the exhibitionist.

But Sherman and Jones want to revolutionize society, not just your wardrobe. “We believe by reclaiming the clothing industry, making everything locally and using manufacturer leftover materials, we can revolutionize production practices in many fields,” they say. “We are taking responsibility and we believe consumers will get behind us and share that responsibility.”

So get decked out in the latest from Ruffeo Hearts L’il Snotty, and get ready to zap pollution, recycle refuse, conserve cloth, and turn waste into resources in a single stitch. You can look the part of a superhero while dong your daily heroic work to pass on a great planet to the next generation.