Internal Communications

My skills and experience as a journalist are key to a wide range of PR and Communications strategies, including internal communications, now widely recognised as essential to ensure the success of any enterprise.

Working for Waitrose I oversaw the growth and development of a weekly print publication The Waitrose Chronicle as well as the launch of an online magazine aimed at supporting and communicating with the people who work for this highly successful UK supermarket chain.

Katie Macaulay, Managing Director of AB Communications, highlights my work in ‘From Cascade to Conversation’, a review of the development of internal communications over the last 25 years.

Macaulay, an internal communications specialist, discusses ‘Why paper isn’t dead’ and says: “We look at how this infrequent, fixed and one-way medium can become conversational. We discover why the traditional skills of the newspaper journalist – the ability to find, write and verify a great story – are becoming more, not less, important.”

Macaulay looks to my insight on the value of a hardcopy internal communication publication in a company such as Waitrose: ‘Editor of The Waitrose Chronicle, Carol Miller: “As communicators, it’s our responsibility to extend our reach to as wide an audience as possible. While our digital tools have grown, it is important not to forget that print is a fundamental part of the mix and has been since 1937.”