When your Product Brief is complete, it’s time to move your focus to developing a Product Launch Plan Framework. This important document will become your roadmap for completing all the tasks necessary for a successful launch. Setting the Stage for Launch Success The smartest way to begin developing your Launch Plan Framework is to start […]

Your company is on display when you launch a product. Will your organization look well organized, smart, and successful? Or, will the process leave your team constantly fighting fires and correcting problems? Meticulous upfront planning is key to a smooth and successful product launch. Two Objectives A successful product launch should accomplish two primary objectives: […]

As discussed in last week’s post, product launch continues to a be a consistent pain point for many organizations. Based upon the responses from our 2013 Study of Product Team Performance there appears to be five areas in particular that product teams would fix – IF they were empowered to do so. When we asked the question […]

Since 2012 we have been investigating the various aspects that enable product teams to achieve high performance. Each year product launch is consistently cited as a problem area. There are several reasons why this area is so problematic for a wide variety of organizations. For instance, most respondents (63%) say they do not have a […]

Companies often spend millions of dollars on product development efforts and carefully monitor and control the entire process only to treat the product launch process as an afterthought. It is disheartening for product teams to watch their organizations fumble at the goal line. Organizations that do separate the product development process from the product launch […]

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Actuation Consulting is the world’s leading product management consulting and training organization. We provide product management consulting, training and advisory services to many of the world’s most well-known organizations.