Missing Links: Managing Crises Online When and Before They Happen

Strategic Communications

March 26, 2014

Research commissioned by FTI Consulting’s Consumer & Digital Team in London shows that although the majority (81 percent) of business leaders acknowledge the role of social media in controlling crises, only one-third (33 percent) feel adequately prepared to deal with threats to reputations online.

In this first installment of a series on social media usage in a corporate communications context, the team offers a 5-point preparedness plan to enable companies to capitalise on the speed, flexibility and targeting uses of social media in a crisis. Social media is vital for crisis detection and provides a channel for immediate response.