San Diego Comic Con is in full swing, and today will see the now-traditional Game of Thrones panel featuring a bevy of cast and crew, including GRRM himself, all hosted by Craig Ferguson (if only Geoff Peterson could co-host…!) But there’s a lot more going on at the convention that’s Game of Thrones related as the biggest comic and media convention in the U.S. gets rolling. A number of licensed creators, including Funko, Insight, and more are also present… and so, too, is Dark Horse.

Among the SDCC exclusive premieres taking place from Dark Horse—including a Lannister shield plaque and Bolton map marker (more abou those later), they’re unveiling a new deluxe figure, this time depicting (the late) Tywin Lannister looking as stern and aristocratic as ever. Here’s what Dark Horse has to say about the release:

Tywin Lannister has ruthlessly schemed his way into power in the HBO adaptation of Game of Thrones, and he has not stopped there. Using a behind-the-scenes campaign of intimidation and guile, he has also secured a place in the upcoming group of detailed collectable Game of Thrones figures produced by Dark Horse Comics.

“We just couldn’t say ‘no’ to Tywin,” Dark Horse product development head David Scroggy remarked, “It didn’t seem like a smart idea to deny him.”

Exclusively revealed on social media by HBO on Preview Night of San Diego Comic-Con, the figure prototype is featured at the Dark Horse booth’s upcoming products display.

The Tywin Lannister figure joins on ongoing series of non-articulated deluxe figures of characters from the popular series. Debuting in January 2014, the ongoing range will continue through 2015.

The Tywin Lannister figure measures approximately 8” tall on his base. It will be packaged in a full-color window-box package.

Scheduled on-sale date is March 11, 2015, which will make the figure available in-store just ahead of the new season premiere of Game of Thrones.

A litlte bird tells us that Tywin is just the first in a new series of deluxe figures from Dark Horse, but more on that in weeks to come.

If you’re at SDCC, make sure to drop by Dark Horse’s booth, #2615, and get a closer look at the Tywin figure and everything else they have on display!