Ellyn Davidson's blog

Answer Me When consumers post comments, they expect a response . In a recent survey of 532 U.S. social media users, most participants expected companies to use social media to respond to consumers' social media comments about the brand. And...Read more

Tube Tied YouTube's algorithm invites you to keep on watching and watching... It starts with a simple ask, a clip from a talk show you missed or maybe a tutorial to get that beachy wave look. Before long, you've consumed...Read more

Tech Peaks Consumers' use of digital technologies has plateaued. The growth of U.S. consumers using cellphones, smartphones, social media, the internet and computers has stalled, according to Pew (PewResearch.org, 28 September 2018). Between 2016 and 2018 there was zero growth...Read more

Parental Optimism Doing better than your folks was once a standard benchmark of American life . But that hasn't been the case for a while. About 50% of consumers born in 1984 were earning more at age 30 than their...Read more

Feels Like Happiness Wealthier consumers find happiness in experiences, while less affluent prefer stuff. Experiential marketing is what Instagram Stories are made of. Look at me, I'm skydiving into a corn maze infested with zombies. Here I am doing yoga...Read more

Follow the Leader Millennials and Boomers look for different values in cultural leaders. Young adults are inspired by leaders with talent and a solid social justice platform, like Colin Kaepernick, LeBron James and Steph Curry. Older consumers are more likely...Read more

News To Me Americans increasingly rely on social media for news—especially Facebook. Pew Research recently asked more than 4,500 U.S. adults where they go for news. Nearly half (47 percent) say they often or sometimes rely on social media, with...Read more

Not Just Looking Instagram streamlines shopping, just in time for the holidays. Instagram is making it easier for consumers to acquire what inspires them. The platform's Explore page now has a Shopping channel and, after months of testing, the Shopping...Read more

Social-Lite A surreal social media experience. Want to cut back on social media consumption but aren't willing to quit cold turkey? Try Binky, which offers streams, scrolls and swipes without connecting to actual people. Or wipe the slate clean with...Read more

Exploring Other Options Younger consumers are more likely than older gens to break up with Facebook. The Cambridge Analytica scandal prompted many Facebook users to take action to protect their data. 54% of all Facebook users age 18 and older...Read more

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