Roundy’s Salsas and Dips

Roundy's Supermarkets is a leading grocer in the US Midwest (Illinois and Wisconsin). They produce their own private label range across multiple categories.

This particular design brief was for Equator Design US, and asked us to create a range design for their growing category of salsas and dips. The design needed to have a sense of provenance whilst engaging consumers with a fun approach through the style and tone of voice.