In the past, you and your team might have tried affiliate marketing programs, impact marketing, proximity marketing, or even search marketing. Whether you’re working with outside marketing companies or focusing your marketing in-house there is only one answer: Content...

Negative space, also known as white space, in an extremely powerful tool that can be used in photography and filmmaking for marketing purposes. You may ask, “What is white space?” White space is the area surrounding your main subject of a particular shot; while its...

At Koi-Fly, storyboards are an important tool in our production process. We utilize storyboards as a visual reference for the shots needed for a commercial or web video. Before the shoot, the Director and DP can use these drawings in order to help design the lighting...

When I was a kid, I’d tag along with my Dad, and watch him work while driving on many long journeys together. He was a busy entrepreneur. Everyone called him “The Whirling Dervish.” When Dad would catch up on phone calls and close deals in the car, he’d be all...

We like to work with innovative companies. Brand Stewards who are brave enough to think outside the box to build brand awareness. Marketers looking for new ways to increase conversions and rally new advocates. Every day, we look for new opportunities for helping these...

Thanksgiving is the most traveled season of the year, which means some of your favorite, yet potentially opinionated, family members are coming into town. We all know nothing ruins a Thanksgiving dinner more than Uncle John’s political opinions or Aunt Betty’s...