The use of mobile devices for web searches has more than simply “increased” in recent years — it has practically become the norm. With this widespread use of on-the-go technology, mobile users behavior is vastly different than a typical desktop user. Acknowledging this difference is the first step of developing a successful mobile-optimized website.

User experience – fat fingers are a true consideration here. If your links or buttons are too close together, users will become frustrated by clicking when they meant to scroll, or clicking the wrong of two links that are too close together.

Mobile optimization can be a key component of capturing previously missed leads. Customers who visit your site from a mobile device should have an experience that is customized to the kind of device that they are using. If that’s not the case, let Interelate help!