24 Oct Business to Business – Corporate Explainer

Unique Isometric (Flat 3D) styled Animation Explainer Video designed for AutoTrain. AutoTrain is a leading Automotive Training & Consultancy company in the Americas with presence in over 7 countries and having over 200 Training modules and programs. Principle clients of AutoTrain include, Isuzu, Chevrolet, Audi, Ford, Hyundai, Toyota and many others.

The client required us to design a brand explainer / pitch video. This brand identity video is meant to introduce the company, it’s credentials and it’s long and extensive client portfolio. Using animation and crisp designs the video also required to put forward and explain in depth the range of services they provide along with sub-services, training modules implementations and the benefits.

Being tasked with such an extensive service portfolio of the client and top automobile companies as the target viewers, we were compelled to think out of the box. The graphical look and the animations needed to convey the content in a very engaging and visually delivering manner. A mesmerizing Isometric – Flat 3D style look was developed and all assets were designed accordingly. This helped us to bring on screen the concepts, almost in literal form, yet maintaining the branding and not making the video too flashy!

We handled the entire explainer end to end from script writing, story boarding, Isometric illustrations, 3D animations, custom designing, voice over to a lot of motion graphics animation.

Corporate Explainer videos have a great deal of separate requirements from the run of the mill explainer videos that we see all across the web. From concept, visualization, approach, design to voice, animation production and execution the whole pipeline is totally a different ball game. We have a separate article on “Corporate Explainer Videos – How to make it perform”. It’s a great read. We have concisely put together the backbone, approach and do & don’ts for designing a Explainer / Pitch video for Business to Business or corporate needs.