Why "Die Another Day" Could Be The Volkswagen Beetle's Unofficial Tagline

18.2K

Views

It's too iconic even for VW to kill.

A couple of weeks ago, things weren’t looking too cool for the Volkswagen Beetle. Aside from the concept versions released last week at New York, reports began to surface claiming that due to slow and dwindling sales, the current Beetle may be the last; no direct replacement was being planned. After hearing these rumors, VW quickly rushed to state that, yes, the Beetle could be a better seller, but that doesn’t mean it’s going to be discontinued outright.

Speaking to Car and Driver at New York, VW board member, Dr. Heinz-Jakob Neusser, clarified that the Beetle is a part of "the brand’s identity and that it won’t be going anywhere any time soon." In other words, the Beetle is a historic VW icon that it refuses to depart with. Neusser did add that his company should be doing more with the car, such as the aforementioned concepts and the upcoming production version of the Beetle Dune. And yes, an all-new Beetle will debut in about three years, built on VW’s MQB platform. That means there’s a real possibility EV or hybrid versions will come along as well.