On Sunday, all the people hated by the Daily Mail – that’s pretty much all of us – are going to turn up at their headquarters, loud and proud about who we are. If you’re a woman, a Muslim, LGBT, a nurse, a socialist, a trade union rep, a disabled person or just someone who doesn’t like hatred being pumped into public life every day, turn up.

This is an upbeat, carnival-type protest, a statement of defiance against bigotry and hatred. So turn up in a good mood, with colourful banners, full of pride about who we all are.

Journalist and campaigner Owen Jones said: “A newspaper that once had the cheek to back Adolf Hitler and the Blackshirts has smeared Ralph Miliband, a Jewish refugee who fought the Nazis for this country, as a ‘man who hated Britain’.

“But the reality is it is the Daily Mail who hates Britain. They hate our proud institutions, like the NHS and the BBC. Their campaign of hatred has targeted women, public sector workers, trade unionists, immigrants, Muslims, benefit claimants, travellers, and other vast swathes of our society.

“We’re calling on all those hated by the Daily Mail to join us on Sunday, and to be loud and proud about what they are in a show of defiance against bigotry and hatred.”

Sam Fairbairn, Secretary of the People’s Assembly said: “Miliband announces he’ll scrap the Bedroom Tax and freeze energy prices, the next day the Daily Mail launches a vicious personal attack on his father. Millions are suffering under austerity Britain and this paper has made it clear who’s side they are really on – the corporations and the austerity addicted politicians. It’s the Daily Mail who really hates Britain.”

Krishna Lathia-Jamessaid,

under tories have lost all support including incapacity benefit/changed to ESA then taken away now no financial help. Have suffered mental health problems since teens, support a lot of mental health sufferers who are hated by Daily Hate Mail. I nursed for 15 years having to give up due to ill health.