'Please, don't be a dick' enables clients to gauge what designers want from them. "During our first meeting with the brilliant Paul Furey he asked 'If I were to hire you guys, how would you want me to act as a client to be the perfect client?'," they explain. To which we responded 'there is no such thing as a perfect client, just please, don't be a dick'"

"We wrote the book because before we usually start a project with a client, we explain a few important things to them. We decided that a book would be more helpful for them," explains GOAT's Paul Attard. "We then decided to expand the idea for general design clients that other designers can use."