ZENO Group India makes three key appointments to strengthen leadership team

Zeno Group India, announced three new additions to its leadership team in India. Rasika Bamba has been appointed National Digital Marketing Leader, and Neha Singhvi has been named Market Leader North and Deepika Sandhu is the Market Leader West.

The newly established positions based in New Delhi and Mumbai are a part of a targeted strategy to better serve the expanding client base. They will all report to Papri Dev, Managing Director, Zeno Group India.

As Zeno’s Indian intervention commences its Financial Year 2016, the brand is looking forward to further amplify the growth, by enhancing its strategic offerings with a strong focus on digital marketing and creative content marketing solutions.

Papri Dev, Managing Director, Zeno Group India, says, “ Over the last two years we have built ZENO as a brand to be reckoned with in the integrated communications space in India given our global mid sized credentials & our blended approach to new age communications to build brands & their storytelling. I am extremely delighted to have a young & dynamic leadership team on board, these are strategic additions to our team, with their proven track record of delivering excellence across sectors which will strengthen our integrated offering and consultancy for our clients. These are exciting times, filled with opportunities and will provide further impetus to our approach in India.”

With an in-depth understanding developed over a more than a decade, Bamba joins the leadership team with experience across general management, business development, sales and media functions in the digital marketing space. Rasika will be conducive in driving the Zeno Group’s digital expansion plans across the northern region of the country.

Sanghvi begins her venture at Zeno Group India, after being last employed at Weber Shandwick, in the capacity of Associate Vice President. There, she has been instrumental, in conceptualizing and managing campaigns across world’s biggest and most admired brands. Neha will be contributing to the Zeno Group’s image, as a holistically thinking communications agency that sees the bigger picture by catering to the evolving role of PR in the larger integrated communications space.
Sandhu, on the other hand, brings with her more than 16 years of international experience while having worked in several markets in Europe and Asia, before joining the Zeno Group. She will now be responsible for managing and growing the business in West India.