SOTC Travel redefines Incentive Travel in India with the launch of MICE Plus

Published on : Saturday, May 23, 2020

As pioneers in the MICE Travel Segment, SOTC MICE has been at the forefront of innovation and development with introductions of new services, products, concepts and destinations. The impact on organisations in India is visible and planning for post COVID-19 takes prime importance. With an opportunity to rethink and reimagine offerings to customers, SOTC MICE has elevated the next level of MICE experience for the next generation with its latest innovation- MICE PLUS.

Given that the MICE business is directly influenced by the business health of the corporates it operates, it becomes critical that an estimate on the business recovery and MICE plans of corporates is needed.

In an interesting internal survey report across key corporates to understand their MICE plans:

· 32% of the corporates stated that Aug – Sep will be the right time to restart discussions and operations on MICE while 55% felt it will be Oct – Dec.

· 25% of the corporates look at foreign destinations

· 39% of the corporates indicated that their MICE budgets would remain the same.

With sanitization and safety now a greater priority for corporates today, the offerings of MICE Plus focus on an immersive customer experience to better serve the next generation of MICE Travellers.

• Special care taken to customise dishes to ensure the guest’s medical, allergy or any religious requirements with regards to food preparation are met

SD Nandakumar, President & Country Head , B2B & Foreign Exchange , SOTC Travel, said, “These unprecedented times have given us an opportunity to rethink and reimagine our offerings to our customers. The recent announcement on domestic civil aviation recommencing operations from May 25th, 2020 will aid in the revival of corporate MICE Travel. While the learnings from the survey help augment our post COVID-19 business plans, the new normal that is being established coupled with our innovative mindset has helped us create the next level of MICE experience – MICE Plus. SOTC Travel’s new-age MICE Plus presents the extra edge and niche skill to handle the needs of domestic and global clients of the MICE segment. MICE Plus has been curated with inputs from our esteemed corporate customers, global hotel chains, airlines, tourism bodies and also feedback received from our passengers. It also lays the framework for the industry to follow for the coming years. With safety, health and hygiene protocols a need of the hour, MICE Plus caters specifically to the current travel requirements. At SOTC Travel, we always ensure that we provide end to end valuable MICE experiences to our customers.”