HOW SQUIRYL WORKS?

A NEW SOCIAL LOYALTY PLATFORM FOR A CONNECTED WORLD.

VISIT THE PLACES YOU LIKE

SCORE ACORNS

TRADE ACCORNS

With squiryl, you can trade your accorns, with your friends

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BE REWARDED

then use your earned Accorns to redeem Rewards.

SQUIRYL INTRODUCTORY MOTION GRAPHICS

We developed an introductory video showing what squiryl is all about. We produced an animation film engaging all audiences through a simple and compelling explanation about squiryl trading system´s uses and benefits.

We were on charge of the whole video. We started the project from scratch and worked on it until the last detail, combining multidisciplinary tasks in order to create a solid and clear message. The project involved:

• Sketching and illustration

• Icons, Characters and Graphic design

• Motion graphics and Edit

• Sound, Original Soundtrack and Voiceover

• Creative direction, Storytelling and Script

MAKING THE VIDEO

—sketching & process.

AN INTUITIVE NAVIGATION STRATEGY

YOU ARE SO GETTING REWARDED.

Through information architecture we focused in designing effective navigation, organization labeling and search engine system, making it easy, and why not fun, for users to find desired information or functionality.

DESIGN & USABILITY

—process.

the app design process came across with 3 different versions, each of those with functions that remains on the current and amazing squiryl app

final version

version 01

version 02

USER INTERFACE USER EXPERIENCE

A subtle yet funcional icon set was custom designed for the squiryl app,

WIREFRAMING

Through information architecture we focused in designing effective navigation, organization, labeling and search engine system, making it easy, and why not fun, for users to find desired information or functionality.

HOW TO GET TO A BROADER AUDIENCE

—Making Squiryl Grow

Through different campaigns we made Squiryl step up, bringing more people to know the system and encouraging loyalty and viral spread.

FACEBOOK CHRISTMAS INTERACTIVE GAME

INTEGRATED CAMPAIGN

An integrated campaing was set promoting the newly joined merchants. Huge accorn characters took over

the streets, dancing and interacting with kids promoting the app opening and contributing to its great success.