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“Great organizations have a transparent relationship between fans and players, and that's the unique connection. I think fans inspire players and when players become inspired, they further inspire the fans. That's the perfect circle of professional sports,” said Leiweke.

SEATTLE (PRWEB)December 04, 2018

Today, LiquidPlanner introduced its first Todd Talks podcast series with Tod Leiwke, CEO of NHL Seattle on the day Seattle was awarded its new NHL franchise. The two talk candidly about how to build a successful fan base and create a company culture and brand that’s both inspiring and motivating at https://www.liquidplanner.com/blog/.

“You’ve heard of the 12th Man, right? The extra guy on the Seahawks football field—the fans. Our goal with Todd Talks is to discuss how you build that in a company. How do you find that opportunity to create a culture and be able to build upon it,” said Humphrey. “We are thrilled to have Tod as our first guest. Throughout his career, Tod has developed a reputation for building outstanding management teams that build world class franchises – he gets it.”

Tod talks about his plans to build Seattle into a world class hockey city – from creating a world class fan base, building a technologically advanced new arena, and giving back to the community. He also shares some thoughts on his time with Paul Allen and how it impacted his life.

Todd Talks will feature leaders from a variety of industries offering invaluable insights into creating company culture, growing successful teams, and building powerful brands. Speakers will include founders, CEOs, CMOs, and other leaders from technology companies, the sports industry, creative entrepreneurs, and more. Todd and his guests will explore how to make everybody better - both individually and collectively. The podcast will be available on iTunes and a variety of other podcast platforms.

“Great organizations have a transparent relationship between fans and players, and that's the unique connection. I think fans inspire players and when players become inspired, they further inspire the fans. That's the perfect circle of professional sports,” said Leiweke. “You need to build a soul to your team. What does your brand look like, your building, etc. Create a magical place that makes your fans feel connected and special. Try to connect with them on a visceral level - feel part of the movement and create a special energy.”

Todd Talks is a monthly podcast, premiering in December. Subscribe now on iTunes, Soundcloud, Spotify, and Google Play. Have a topic you’d like to hear more about? Let us know!

About LiquidPlanner
LiquidPlanner is pioneering a more realistic approach to project management built around collaboration and the use of ranged estimation. LiquidPlanner helps teams identify and manage the uncertainty that is inherent in complex projects. For more information visit http://www.liquidplanner.com. Company news and updates also available through LinkedIn, Facebook and Twitter.