Android Pay will see Google go head-to-head with Apple Pay

The smartphone wars have been notched up a gear with the news from Google I/O that Google has announced Android Pay. “Simple and secure” Android Pay will allow users to make physical transactions via near-field communication (NFC) as well as in-app purchases.

At Google I/O, Google revealed that Android Pay will soon be accepted at more than 700,000 store locations across the US as well as within 1,000 Android apps. Participating brands include GameStop, McDonalds, Office Depot, Macy’s, Toys R Us, Eventbrite, Wish, Uber, Domino’s, Etsy, B&H, Chipotle, Dunkin’ Donuts and Subway, to name a few.

Android Pay will be available on Google Play for download in the coming weeks in the US and there is no clear indication as to when it will be available outside the US.

Google is working with US mobile carriers AT&T, T-Mobile and Verizon to enable Android Pay on all smartphones sold in their stores.

Just tap and go

Google’s new Android Pay platform

“With Android Pay, you can simply unlock your phone like you normally do, place it near a merchant’s contactless terminal, and you’re good to go. Android Pay does all the heavy lifting,” said Pali Bhat, director of product management at Google.

“You don’t even need to open an app—just tap and go. You’ll also see a payment confirmation and get transaction details right on your phone.

“Also, with select retailers, your loyalty programs and special offers will be automatically applied at checkout. For example, when you tap to buy a Coca-Cola at a vending machine, your MyCokeRewards will be automatically applied. With Android Pay the contactless terminal not only receives your payment info, but also your loyalty programs and offers.”