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Monthly Archives: August 2013

When you are creating and selling PLR material, there are many things to consider. One of these things is to choose what usage rights are you going to give away on your PLR products. Even though, by its very nature PLR is virtually wide open in how you can use it, there are still certain restrictions you can (and should) consider.

What Does PLR Licensing Actually Mean?

Any PLR product you create should include the specific rights you wish to grant and/or disallow. Commonly, those will be found in a plain text file that follows this general template (Feel free to use this one in fact, just change the yess and nos to your desired choices):

Usage Rights:

[YES] Can edit, take apart, add to, or sell as is

[YES] Can be bundled with other products

[YES] Can be offered as a bonus

[YES] Can use the content as a viral report

[YES] Can be used to create audio/video products

[YES] Can give them to your affiliates to publish to promote your products

[YES] Can be used for opt-in bonuses (newsletter signups, etc.)

[YES] Can be added to paid membership sites

[YES] Can be offered through auction sites

[YES] Can claim full authorship

[YES] Can alter ecover graphics

[NO] Can be used as web content

[NO] Can Sell resell rights

[NO] Can sell master resell rights

[NO] Can sell private label rights

[YES] Add to free membership sites

This is not the entire scope of usage rights you can grant or withheld, but it is a great starting point, and feel free to use it for your own creations.

I wont break down every right as they are fairly self explanatory but their are a couple that take a little more consideration then others:

[NO] Can be used as web content This right basically means people cant break down your products for blog posts, or website copy. This is a right you need to think about. A lot of our products are full product suites that we fill lose value if they are found as web content across the net. If we were just selling a pile of articles, it might make sense to allow them to be used as web content.

[YES] Add to free membership sites – This is also a right to consider. If you feel the value of your PLR product is hurt by offering it to free membership sites, then feel free to use no.

[NO] Can sell private label rights – This is one we had to add to our products after initial launch of our site. We were allowing people to sell OUR PLR as their own PLR products welllll that was a problem because then theyd populate entire PLR membership sites with just our products. We essentially were creating competition every time we created a product. Not a great business model.

When you release PLR products, remember to include usage rights. It might take a couple tries to balance, but the best combination of rights will protect the value on your PLR while still leaving it desirable to online marketers.

While you are free to copy ours, make sure you consider what works best for YOU. You can change yess to nos, you can add or delete rights but at the end of the day you want a list of rights you and your buyers can live with.

Does anyone have any other usage rights they add to their own products? Let us know in the comment area.

If youve looked at the prices of autoresponders that are available online, you may have decided to search for and use a free autoresponder for your marketing needs. Using free autoresponders is acceptable in certain situations, and in the world of Internet marketing, any autoresponder is better than not using an autoresponder at all!

Free Autoresponder Discussed

Your first option for a free autoresponder should be the one that comes with your webhosting account if you have a webhosting account. These autoresponders can easily be set up through the control panel of your website, and they do not contain advertisements from the autoresponder company or webhosting service. If you do not have a hosting account, or your hosting account does not include autoresponders, there are other options that you can pursue.

There are many free autoresponder services to choose from. These services are free, because the company makes their money by placing a small advertisement in each message that your autoresponder sends out. These advertisements may appear at the top of your auto responses, or at the bottom, depending on which company you use.

Many paid autoresponder services offer a free version as well. These free versions may or may not include advertisements in the outgoing messages. These lighter versions of the paid autoresponders typically do not include many of the powerful features of the paid versions. But if you dont need the more advanced features, this is a great choice.

Most free autoresponders have a limit on the number of subscribers you can have. Many people start out with the limited free versions, and then upgrade to the paid versions once their lists are large enough to exceed those limits. Many marketers dont feel that the expense of the autoresponder is warranted until the list that they are building is turning a profit. From a business standpoint, this makes sense.

As the owner of a business, you are the only one who can decide whether you need a paid autoresponder service, or if a free one will do the job. If your list is small, a free autoresponder should do everything that you need it to do, but as your list grows, you should definitely consider upgrading. However, having the small advertisements that the free services place in the outgoing messages may present a problem if the ads compete with what you are trying to sell. They may even pose a problem if they do not directly compete with your product or business. Again, this depends on what you are trying to accomplish with your autoresponder.

When you select your outsourcing professional from a freelance jobsite like GetAFreelancer or ScriptLance or oDesk, there are several ways in which you can make sure you are selecting the right person.

How To Select an Outsourcer

Firstly, you have to ensure that you make all the project details quite clear. Write about everything you expect. These are the things your project post should cover.

The nature of your work

The amount of work in total

Any milestones, like if you want the work to be completed in small chunks and within what frame of time

The time you can give for the completion of the whole project

The price you are willing to pay

Any special qualifications you are looking for in your employees

Any characteristics that you dont want in your employees

Special points that you will need to make your decision, such as samples.

Most importantly, make sure that you post the project in the right category. People will get alerts only based on the categories they have applied for. So, if you put your project in the wrong category, the right people arent going to get it.

When you take care to spell out as many details as you can, you can be almost sure that you will get the right people bidding on your work. You may get few bids, but they will be quality bids.

Make sure to check out all the samples of their work, because this is your most important judging point. If you want an original sample, you can mention that in your project post itself and people who are willing to give you an original sample of their work will do so.

In any case, it is a good idea to only post a short-term project initially till you build a trust factor with an employee. Once that is set up, you can go for longer term projects.

Choose people for the following qualifications:-

The quality of their work, which you can see through their samples.

The ratings and reviews they have obtained on the site.

Their responsiveness It is very important they respond to your emails quickly and it is best if they have an instant messaging id that they can use.

Their pricing Price shouldnt be an important factor unless you are working on a budget.

Once you get a good professional, make sure you pay them promptly and give them a review according to their work. This ensures they will stay with you long and you wont have to undergo the hassle of looking for employees repeatedly.

WordPress is a pretty simple platform. There isn’t a lot of danger or ptifalls associated with it. I don’t want to scare anyone but there is one issue that can be quite dire. WordPress may infect you and your site with a disease…Plugin Fever. This plugin fever will start before you know it and will have you mindlessly activating plugin after plugin until the inevitable happens…plugin fever! Symptoms include;

lethargic response time

on page confusion

ugly design lesions

In some rare cases – outright fatal errors.

Chilling, I know! Luckily this disease is easily avoidable and fully curable. You just need to protect yourself with these steps:

1. Self Analysis – Take a step back and think about if you really need a plugin. Plugins add a lot of great features to a site but do you need to have each one that tickles your fancy? My guess is no. Take a look at your installed WordPress plugins and really think about if you need them. Does your plugin help generate traffic? Does it help keep people engaged? Does it offer a feature you need on your site? If you say no to all of these you might want to think about deleting that plugin. When you start adding plugin after plugin you are risking slowing your site. You also risk a possible conflict between plugins or a plugin and your theme.

2. Eliminate Redundancy – One of the quickest ways for plugin fever to set in is to have multiple plugins that do the same thing. Go through your plugins and see if any of them offer you the same functionality. If they do, then one of them is redundant. You don’t need 4 SEO plugins. You only need one XML sitemap generator. There are plugins that will help your visitors submit your site to social bookmarking sites — one will do the job. Every redundant plugin you have has a chance to break or slow down your site. Instantly remove any redundant plugins.

3. Upgrade – Once you have trimmed the number of plugins you use, make sure all of your plugins are upgraded. This is an easy process and should be taken care of quickly. Plugin upgrades will usually address security and any possible conflicts. You can do this in your back office easily so there are no excuses. Everyone has some plugins, and they need the same care you give the rest of your site.

These three steps can help ward off Plugin Fever. It is up to you to ensure your site is in perfect working order, and these three steps can help optimize your plugins. It is easy to get carried away with plugins since they can do just about everything. You need to remember that too many plugins can slow down or break your site. They can also conflict with each other and your theme so be very selective.

One last piece of advice. If you ever notice serious issues with your WordPress site – then deactivate all plugins and see if that fixes the issue. If it did, reactivate each plugin until you find the one that caused the error. Remove the error causing plugin. This will come in handy at least once in your WordPress days, that I can promise you. Good luck and may all your plugins run smoothly!