CINCINNATI, OH --AdvancePierre Foods is extending its popular Big AZ line with the launch of the BaconAddict Cheeseburger. The individually wrapped microwaveable sandwich features an oversized flame-broiled beef patty sandwiched between two layers of bacon-infused American cheese, topped with more bacon, on a hearth-baked yeast roll.

Tony Schroder, president of convenience channels at AdvancePierre Foods, said market research suggests that bacon is one of the most popular sandwich proteins and that many consumers prefer sandwiches with bacon. Additionally, a recent Technomic study found that more than 87% of consumers are willing to pay at least 50¢ to add bacon to a sandwich or burger, suggesting that bacon has a perceived added value.