The Thailand-based design firm Prompt Design created this clever concept in an effort to motivate smokers to butt out completely. Quitting smoking, like achieving that coveted six pack, is easier said than done. It takes will power, drive and a fair amount of gumption to kick the nasty habit.

To help devote smokers get that tobacco-crazed monkey off their back, Prompt Design decided to use powerful imagery to show what the smoker was losing every time they light up. Instead of wrapping the cigarettes in their usual white liner, the design team wrapped the sin sticks in faux American hundred dollar bills. Now, the smoker can literally see money go up in smoke every time they take a drag.

This smart quit smoking concept provides fed up smokers with potent imagery to keep them strong during their detox journey.