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Saatchi & Saatchi Berlin office is at the origin of a campaign which has spread through Europe to raise awareness about Homeless issue during the cold winter.
In each participating country, the Saatchi & Saatchi office has partnered with an association to help them to collect funds through a special TV operation. Real people living on the streets have replace the weatherman and present the cold and rainy weather through the eyes of an homeless people. This touching testimonial in one of the most viewed TV show encourages people to donate to the local associationSubscribers Only