Terrilynn Amos stands in front of her tiny Gordon Square boutique in head-to-toe black, wearing a short leather jacket over a Voxx sheath dress with two-dimensional netting side panels and a beige underlay. “I’m a walking billboard for this place,” she jokes.

Before she opened Turnstyle Boutique at its original location in Lakewood in 2004, Amos was frustrated with finding clothes at the mall, then going out and seeing several other women wearing the same style.

“So I’d go to a boutique, but the jeans were $150 and the top was $90,” she says. “I don’t think you have to spend an arm and a leg to be different.”

Amos set out to open her own store that offered those same high-quality designs, but at a lower price. For example, she sells denim from G-Star for $120 or less. The jeans usually retail for closer to $200.

“It’s my decision to sell them for less,” she says. “I could raise the prices, but I want everyday people to be able to wear great clothing.”