Ex Bebo President Shields Joins Facebook As Sales VP

After former Bebo president Joanna Shields left last May ahead of the dismantling of her AOL (NYSE: AOL) People Networks division, she teamed with TV producer Shine Group CEO Elisabeth Murdoch to create a social content company.

But now she’s getting back in to the social networking business proper, joining Facebook in a new role of sales and business development for VP Europe, Middle East and Africa.

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Shields is taking many of the duties of Facebook’s top European guy Blake Chandlee, who, after setting the business up in western Europe from London, is taking a refocused role as emerging markets sales VP, focusing on growth in eastern Europe, Asia Pacific and Latin America.

This is a full-time role, though Shine confirmed Shields will be staying on as a non-executive chairperson for the division, which it’s calling Shine View.

Facebook tells paidContent:UK both VPs report to global sales VP Mike Murphy, though Shields also has a dotted line to business development VP Dan Rose.

“Expect these regions to play a significant role in our global sales strategy,” says Chandlee of the Asia and Latin America focus.