Writers: How to Create

Ms. Writer, in a world of sameness, how can your work stand out; how can it be different? According to Matt Mattus, Senior Director/Creative - Intellectual Development Property at Hasbro, you need to become a culture creator.

Matt recently wrote an article in the December isssue of HOW
magazine titled: Become a Cultural Creator. There is no available link
to the article at this time, but I will say, this is one article worth
the price of the magazine, which is available at most chain
bookstores.

To wet your appetite, I'll list Matt's top ten ways to become a cultural creator:

Have endless curiosity

Do research

Develop intellect

Be respectful

Gravitate to excellence

Develop expertise

Be interested in validity

Create fearlessly

Respect rarity

Be original

If as a writer, you would like
people to connect with the meaning of your work, you should embrace Matt's guidelines!

According to Wikipedia the word culture comes from the latin word
cultura, stemming from the word colere, and means to cultivate.

If you look at Matt's list, every single item takes hold of the verb
cultivate and envelops it. Take for instance curiosity. If as a writer, you do not ooze curiosity, you are going through the
motions. As a matter of fact, you should lay your body down in a
puddle so those who pack their lives to the brim with curiosity don't
have to get their feet wet. To be curious is to take the gas cap off of
the tank. To cultivate is to fill er up...with the discovery of new
things.

With each different picture taken; with each different experienced
lived; with each different entry in your writer's journal, you are
nurturing, growing, improving, tending and fostering the grist for your
creative mill.

Even if someone were able to stoke their creative mill with exactly
the same stuff as yours, the product would never be the same. You know
why...there isn't another you. (my wife would leave the planet if
there was another me :) What comes out will always be different. The
key however, is to get the stuff into your mill and then give yourself
a chance to be different.

Okay, put down your keyboard and slowly back away from the
computer. Good. Now go out and pick up a copy of this magazine today!

Here is a little inexpensive something to help you in the process of cultivating:

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