How Digital Six® Uses Cookies

Digitalsix.co.uk uses different types of cookies to track site visitors’ behaviour to provide a better user experience. The different types of cookies we use are outlined below.

System Cookies

These cookies are created each time you visit digitalsix.co.uk and are automatically deleted when you leave our site. They help with the smooth operation of the website. They also make sure that any selections you make during each browsing session are remembered. Without these cookies, the site will not work correctly.

Analytics Cookies

Digital Six® uses cookies to track visitor interactions on our website through Google Analytics. The Google Analytics cookie is used to track what visitors do when they interact with our website only. Google Analytics is a commonly used software that allows Digital Six to see how well we are doing in attracting people to our website as part of our online marketing activities. Google Analytics records information including how you reached our website, the keywords used, the city and county that you’re browsing from and what web browser you are using. Google Analytics is invaluable in helping us improve our service to you by allowing us to evaluate the performance of our website to make improvements where necessary. This information collected is used by Digital Six® only, no information is passed to any third parties.

Digital Six also uses Google AdWords Display Advertising for Remarketing purposes. Using Google AdWords code, we are able to see the pages on our website that have contributed to conversions on our website which in turn allows us to make better use of our paid search budget. We also use re-marketing code to log when users view specific pages on our website. This allows us to provide targeted advertising in the future. Visitors can opt out of Google Analytics for Display Advertising and customise Google Display Network ads using the Ads Preferences Manager.