Thursday

FICO, the nations leading credit score provider announced some big news....

A brand new FICO® 8 Mortgage Score

This new credit scoring model is designed specifically for mortgage lenders and focuses on providing a more precise risk assessment for the real estate market.

FICO® claims that the new FICO 8 Mortgage Score will reduce borrower, lender, and investor risk, and help support market stability

The FICO® 8 Mortgage Score will analyze the full credit history for the borrower and aids mortgage professionals in better predicting a borrowers risk so they can mitigate the incidence and high cost of foreclosure.

Take a look at this Exerpt from the FICO.com website...

"MINNEAPOLIS—October 26, 2010—FICO (NYSE:FICO), the leading provider of analytics and decision management technology, today announced that its latest credit scoring product, the FICO® 8 Mortgage Score, is now available from all three major U.S. credit reporting agencies. Mortgage lenders now have access to more precise risk assessment tailored for the real estate market, which can help support market stability and reduce borrower, lender and investor risk.

The FICO® 8 Mortgage Score was built specifically to help mortgage lenders better predict mortgage performance and improve credit decisions for both current and prospective homeowners. The score analyzes the full credit history on file to deliver significantly sharper assessment of mortgage repayment risk, and aids servicers in earlier identification of borrowers at risk so they can mitigate the incidence and high cost of foreclosure. Validation results have demonstrated an additional predictive value of up to 15 percent for mortgage servicing over the broad-based, all-industry FICO® Score used most widely today.

“The FICO 8 Mortgage Score’s broad availability means that all U.S. lenders and servicers can now easily access scores that are fine-tuned for mortgage performance,” said Jordan Graham, executive vice president of Scores and president of Consumer Services at FICO. “Moreover, by combining this superior predictive performance with the FICO Economic Impact Service, lenders are able to adjust policies and strategies quickly based upon forward-looking economic modeling. This is what we mean by the FICO analytic advantage: the ability to use the most advanced predictive analytics to compete and win in this highly challenging environment.”

“To do the best job of evaluating risk and increasing profits, lenders need updated credit scoring analytics that incorporate mortgage credit performance since the subprime mortgage meltdown,” said Craig Focardi, senior research director at TowerGroup. “The availability of mortgage credit scores across all three credit reporting agencies will enable lenders to upgrade their loan underwriting and account management practices.”

Monday

Some home buyers who may be concerned about paying high closing costs might be tempted by a “zero-cost” or “no-cost” loan option, which requires no cash outlay, but typically adds a half percentage point to the rate.

However, some financial consultants say these loans tend to be most beneficial to buyers planning to have the loan for less than five years.

KEEP THIS IN MIND

• One of the primary differences between a no-cost loan and similar loans is that no-cost loans do not tack on closing costs to the balance, but instead increase the rate.

• With no-cost loans, third-party fees including the appraisal, credit report, title insurance, recording, and the use of a mortgage broker are paid by the lender. The fees, including the amount the broker is being paid, are disclosed on the closing statement.

• Home buyers who bypass a broker and work directly with a lender may encounter less transparency, as loan officers are not required to disclose the amount the bank is making on the loan.

• Borrowers weighing their loan options are advised to use a mortgage amortization calculator to compare the costs for a conventional loan compared with a no-cost loan. The Federal Reserve provides an amortization calculator on its Web site at www.federalreserve.gov.

Read the full story:http://www.nytimes.com/2010/10/24/realestate/24mort.html?ref=realestate

Friday

Here is a great loan program if you are looking to do Rehabs or buy a property that needs work...

A little-known loan program for fixer-uppers

Home buyers thinking of purchasing a distressed property in need of repair, but who are concerned that the cost of the repairs could drain their savings account may qualify for the Federal Housing Administration’s (FHA) 203(k) rehabilitation program.

MAKING SENSE OF THE STORY FOR CONSUMERS

* The FHA’s 203(k) rehabilitation program provides loans for covering renovation costs as well as the purchase price of the primary residence. Investors are not eligible for this program. Additionally, similar to traditional FHA loan programs, the rehab program allows for a down payment of as little as 3.5 percent.

* A common misperception about the program is that the house needs to be unlivable. Realistically, the property just needs to be outdated, according to a lender familiar with the program. The property “just has to appraise below market value and then at market value with the repairs.”

* Improvements deemed “luxury” are ineligible; however, the program has a wide range of definitions for “repairs” and “modernization.” Covered repairs include items such as a new roof or heating system, as well as decorative changes, like replacing vinyl with ceramic tile on the kitchen floor or painting the interior.

* In addition to putting down at least 3.5 percent of the current value of the property, buyers also must use a HUD-approved lender, appraiser, and a contractor approved by the lender for the repairs. One list of approved businesses can be found at 203kcontractors.com.

* Borrowers considering the FHA rehab loan program should be aware that loan rates typically run around a percentage point higher than conventional loans, and come in 15- to 30-year terms, either fixed or adjustable. Additional paperwork for inspection, appraisal, title updating, and the like can increase closing costs by $1,000 or more higher than the average.

Tuesday

How to Get More Business Today With These Simple Easy-to-follow Lead Generation Tips

Many people make the mistake of thinking that prospecting is about making the sale or closing the deal. You will rarely “make the sale” on the first call… It's about getting the chance to make the sale. The ultimate purpose of a prospecting call is to set an appointment to make your “pitch”. You should be focused on simply setting an appointment before you hang up the call.

Find out as much as you possibly can about the individual you are prospecting in advance. This gives you the huge advantage of being able to talk about their needs when you call them.

Always use your script on your prospecting calls (If you don’t have a script, make one! If you need help, feel free to contact me). This should be non-negotiable. Without a script, it's too easy to leave something out or get off track. Remember, after you practice and internalize the scripts this will become second nature to you.

The 5 Critical Points of Prospecting:

1) Selling is asking questions. Questions will help you find out everything you need to go for the sell. This is called question-based selling. When you ask questions, you come off more sincere, and it gives you the ability to find out more about your prospect. Listen to what they are saying and then present all the ways your product or service will benefit them.

2) Prospecting is a numbers game. We have all heard that every no gets you closer to a yes. We have to understand that hearing NO is going to be a big part of our business. The more NO’s you hear in a day the better you did, just keep on going for the YES! If you want more sales… you need to talk to more people.

3) You should set a goal for yourself to keep you on track. An example of this would be: 10-12 contacts an hour for 2-4 hours every day. This alone will get you better results than you ever imagined.

4) You can never lose a deal from too much follow-up. Remember, most sales will happen after several contacts. Don’t leave money on the table with the lack of follow-up. Set a follow up schedule for yourself and try to automate as much of the process as possible.

5) An objection is simply a question in the mind of the prospect that needs to be answered. So script out the answers to your 5 most common objections. Then you will be equipped to handle them as soon as they come up. Since objections never change, simply figure out the answers.

The best place to start is on the PHONE. The sooner you develop and learn your script and objection handlers the sooner we will be able to jump on the phone and get business. If you are persistent every day in making your minimum # of calls you can’t help but to succeed. Do it consistently EVERY DAY and you will receive a flood of business!

Friday

How to Price a Property correctly so you can sell it quick and get the most amount of money - Sell Real Estate FAST

When you put a property up for sale, the price you set is the most critical factor in terms of the return you’ll receive on your investment. That’s why you should always get a professional evaluation before deciding the price (You can contact me anytime if you would like a FREE help pricing property). Look at the facts and do an honest assessment of the property, based on several factors, including but not limited to:

In real estate terms, “market value” is the price at which a particular house, in its current condition, should sell within 30 to 90 days.

If the price of your property is too high, this could cause several things:

• Limits buyers visiting the property. Potential buyers may not view the home because it appears to be out of their buying range or “over priced”.

• Limits the number showings. Other salespeople may be more reluctant to view your home and show it to their prospective buyers.

• Used as leverage against you. Other Realtors® may use the price of the subject property to drive the sale of other homes that are more competitively priced.

• Longer time on the market. When a home is on the market too long, it may be perceived as “stale” or defective. Buyers wonder, “what’s wrong with the property,” or “why hasn’t this sold yet?”

• Lower price. An home that is priced too high, still on the market beyond the average selling time, could lead to a lower selling price in the end. To sell it, you will have to reduce the price – sometimes more than once. In the end, you run the risk of getting less than if it had been properly priced in the first place.

• Wasted time and energy. A bank appraisal is most often required to finance a home, so if it is overpriced it will not appraise and they buyers lender will force a reduced price.

Real Estate Professionals have known it for years – well-kept homes that are priced right from the start get you the fastest sale for the best price! And that’s why you need a highly trained professional to assist you in the selling of your home.

Often, in a seller’s market, homes that are priced slightly below market value initially will sell for more, simply because of the extra interest they incite. This can be a risk, however, and when it comes to such a decision you can contact me for help any time.

Wednesday

How to STOP a Foreclosure Sale: Tips on getting a Foreclosure Sale Date (Notice of Trusee Sale) Postponed

If you are a Realtor, Investor, or Homeowner who has a property that has an upcoming foreclosure sale date soon, use the following....

Submit everything on the list below and more important is the actions taken after you submit it. Call and note the account multiple times until you get someone who is ready and willing to help you. Leave messages, send emails, and fax them, hit them on every front possible until you receive the postponement. DO NOT “wait for them to get back to you”, keep calling until you confirm

Complete Every Step in this order… Get all rep names and numbers and save/note them. Start this process a minimum of 3-7 days before the projected sale date.

1. Send a FORMAL STOP SALE request with “Urgent” cover letter to every fax number and email that you have on the file. Resend Entire package above if necessary.

2. Call Negotiator and Supervisor to Note in the account that you are trying to postpone the sale. Also have rep review the account and make sure that all the required postponement items are showing up and ready for review. Stay on the phone with them until they confirm both.

3. Call Foreclosure AND Customer Service department to confirm that the request to post pone was made. If they say they cannot help you, keep calling back until you find someone that will help you.

4. Get the Trustee Sale Number and Trustee contact info one of three ways: 1) Check the NOTS letter, 2) Request Trustee Company Name and Contact Number from Customer Service, or 3) Get it off title.

5. Also, check if the Trustee Sale company is co-owned by the servicer / lender, if so any postponements can be made directly in house via email or phone by the negotiator (stay on the phone with them while they do it).

6. Call and confirm with Trustee Company that the request to postpone was received. If the request was never made, call lender back and escalate the postponement. Keep checking back until confirmed.

7. Go higher up with all parties if necessary. Repeat by phone until all parties confirm the postponement.

Obviously nothing is guaranteed, but using these techniques will help you get a Foreclosure date postponed.

Tuesday

How to Pre-qualify Prospects and Referring Partners so you get more Real Estate Business

For Real Estate Agents, Brokers, and Investors...

Generating new clients is a key to success in any business. So you want to make sure you are focusing on clients that are ready to move forward and not wasting time others. When you are talking a lead or potential prospect, ask yourself these questions as a way to qualify them. If they meet all five, you have yourself a solid prospect and you will be on your way to doing business with them. If someone doesn’t meet all FIVE requirements, they are probably not a good match and your time would be best spent speaking to other potential clients.

One thing to keep in mind, especially when speaking with prospects, is that some of them will be very well off and others have been through a very difficult time and are going to be defensive. Always be as pleasant as possible and don’t take things personally.

1) Cooperate: When speaking with them, are they amiable and willing to cooperate? Although they may be facing challenges because of today’s market or because of credit issues, that is fine, but if they get belligerent or angry with you, you do not have to work with them.

2) Plea for Help: Do they want to be helped? Find out their “hurt” and show them how your product or service is the “cure”

3) Realistic: Do they have realistic expectations? Does the prospect realize that the currentor may not be the same as it was few years ago? If financing is involved, do buyer prospects realize that loan programs are not the same today as they were 2 years ago. market may

4) Conversation: Are they willing to have a conversation with you? Do they even answer the phone or have they been avoiding you for weeks? Are they short with you and give clipped, one word answers or do they at least provide a little dialogue? Follow the rule of three, once you have left them 3 messages if they do not respond throw them away and move on.

5) Action: Do they want to move forward anytime within the next 0-14 days? Are they motivated and ready to move forward now?

Friday

You have to take a look at the following list of the top 7 free real estate-related iPhone apps to help take your real estate game to the next level.

Now more than ever homeowners, agents, and investors are doing more business remote, this list of apps will help you navigate the real estate market and take your super charge your real estate business. Try them out and let us know what you think?

1) Real Estate Resource Directory - This is a great app that provides real estate agents and investors resources like comparable sales data, easy to use calculators, property valuation functions, demographics for a particular area, and a nice list of contractors and real estate related professionals.

2)Realtor.com: With this app you can search homes that are for-sale in given areas, view property details, store searches and listings, find open house information, send listings to friends and family, and save ratings and notes.

3) Real Estate Hunter: Real Estate Hunter lets you store and maintain all of your search information of for-sale or for-rent listings by inputting the property information such as what type of property, prices, property address, square footage, property tax information and other fees. It also allows users to automatically calculate mortgage and monthly costs. You can compare asking and offer prices for various properties and add your own photos and contacts. Within the application, the user can rate each property; save additional information in custom fields; and e-mail a CSV file of your data to open in Excel and other programs. The free version lets you store information for up to three properties; you can add additional properties for a small fee.

4) Google Maps: This is one of my favorite apps because it is so easy to use and has a solid list of features. With Google Maps you can search Driving directions, Transit and walking directions, Biking directions, Latitude, Layers, Street View, Satellite view, Real Time Traffic Reporting, Location Business listings, and Business reviews.

5) Zillow Real Estate: With Zillow’s app you can find property valuations by address, filter properties by monthly payment, price, number of bed and baths, publish listings by email, Facebook or Twitter. You can receive updates when properties pop up that match your criteria.

6) Better Homes and Gardens Real Estate Home Selection Assistant: This one is a lot of fun, you can track and organize photos by location; see comparable home values, local school information, area demographics and amenities; store photo albums of favorite properties and different rooms; easily share photos on Facebook or through e-mail; and access the vault of read real estate-related articles directly through bhgrealestate.com.

7) AgentFirst Real Estate: This is a top notch tool while out in the field. With this app you can Search First American Title's property information database, find parcel/tract information and property sale data. You can directly order tax information, recorded documents, sales comparables and property profiles. To use this app you have to first have an active AgentFirst account.

Bonus Tip: Another great tip for Real Estate Agents and Investors who have an iPhone or iPod is TubeTilla. With Tubetilla it is easy to store and watch videos of properties you are working on your iPhone or iPod. Being able to store and play videos with your phone can be an incredibly powerful sales tool because anywhere you meet prospects, agents, and clients you can show them videos of all your properties without even having an internet connection. As they say a picture is worth a thousand word and a video is priceless! You can store and watch YouTube videos right on on your iPhone, iPod or Zune!

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Real Estate Blog 360

Because we want you to be as successful as you possibly can in the world of Real Estate, we are doing something a little bit different with this blog. This blog looks at buying and selling Real Estate with both a telescope and a microscope - at times speaking broadly, at others going into the trenches with specific tactics you can use on a daily basis, or focusing step-by-step on specific niches that you can make big money in. Whether you’re a seasoned veteran or a new to the game of Real Estate, a Realtor/Broker, or a Property Owner this blog aims to expose you to the absolute best information in the industry.

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Disclaimer

This Blog (RealEstateBlog360) is intended to be a general discussion only, and must not be considered legal advice. Your use of it does not create an attorney-client relationship. Any liability that might arise from your use or reliance on these blog posts, or any of its links, is expressly disclaimed. This blog is not legal, loan, accounting, or tax advice, and is not to be acted on as such, it was outdated the moment it was written, and is subject to change without notice. If you are dealing with a potential real estate investment, foreclosure, short-sale or any other type of transaction, you are advised to consult the appropriate licensed professionals.