Hello, my Mazda Miata family I have very good news for you, Ken Auto Japan will be coming to the world famous Mazda Miata Raceway Laguna Seca 2016 for the first time. I hope to meet and greet all fans of Mazda Miata in the San Jose USA. I will have a garage booth, where I will be selling our world famous TAIKAN, RUBBER KEYCHAINS, KEN AUTO WRISTBAND, NUMBER BOLT CAP and many more products. Please come and check out our garage booth at the Miata at Raceway Laguna Seca October 1-2, 2016 and let us have a fun conversation about your Mazda Miata. I am looking forward to meet and greet you at the event.

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Based on this feeling, Mazda Open Day 2017 was held on June 3rd and 4th. We invited you to the vicinity of the local Hiroshima head office, where more than 2,000 people visited us.

An open day, there was plenty of hospitality by handsome employees and hands-on events, exhibitions, etc. that you can enjoy with your family happiness. In this blog, we will introduce mainly experiential events.

In the head office lobby, the staff greeted everyone at the popular cars and illustration exhibitions of former years restored by employees, such as “Cosmo Sports” and “R 360” of the 50th anniversary of the birth.

This is what was drawn in the early 1990’s. Please enjoy the world of dreams and romance with the heart of a designer like a boy who will never change forever.

Here, we introduce the Mazda’s history of monozukuri’s history, wisdom and artistic improvement work gathered in the exhibition and video.

This experience is an experience of striking Mazda’s three-dimensional brand mark using an aluminum mold and hammer.

With the lock of the seat belt and the spreading of the airbag, there was no actual influence on the body, and I was able to feel the importance of the collision performance and the importance of the seat belt again.

What is surprising when I touch the clay model is its firmness. When you knock with your fingers, “Kokotsukotsu” will sound like a dry sound.

When making a clay model, warm this clay with a dedicated heater to soften it, then serve it on the skeleton, then scrape it to prepare the shape. Like the photo, the warm clay is definable.

Clay modeler takes the role of three-dimensionally rendering the image that the designer envisioned using industries.

I was able to feel the fact that Mazda was able to see and see the high formability “Master’s skill” cultivated in the history of its design, with a challenge purely making sense of life crisp, not caught by the shape of the car.

In the Kids Maintenance and Painting Experience, where the same joint as the Mazda mechanic and expertise painting work using car inspection and airbrush.

There are plenty of events that will make memories of your family, such as demonstration of a masterpiece painting, key holder production and exhibition of race cars.

Mazda will continue to enrich our customers’ lives through various contact points with customers and aim to become a brand with individual bonds with their clients.

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This is an automotive technology exhibition for engineers who are active at the forefront of the automobile industry, which has been held every year since 1992 (organized by the Public Utility Association of Automotive Engineering Society).This year event took place from 24th to 26th May 2017.
We will report the situation of the Mazda booth from the exhibition “Technology Exhibition of people and vehicles 2017″ exhibited by exhibitors at the latest technology.

This year’s venue is here, Pacifico Yokohama. The first thing I found is ” Quick Corrosion Resistance Evaluation Method ” introduced in blogs the other day. For the first time at this event, it was released to the general public.
At the venue, Mr. Teruaki Asada of Mazda Technology Institute, who was in charge of commentary on the blog, corresponded as an explanatory person. We demonstrated the test for visitors, and I was able to see it by many people.

When I asked the person in charge of the material of the parts maker when I was looking at the parts, “I was concerned about the technology because I can overwhelmingly shorten the examination time. I think that it is temporary. ”

The only car exhibition at the Mazda booth is ” New CX-5 “. It is a crossover SUV that deepens “pleasure to run” in all areas with the keyword “SUV to make everyone ride with a smile” including not only the driver but also passengers. Because it was just released in February this year, there may have been many people who saw it for the first time.

In particular, the newly developed body color “Soul Red Crystalline Metallic” introduced from the new CX – 5 was a focus of attention.
By further evolving the traditional “Soul Red Premium Metallic” and increasing the vividness of the highlights and the depth of the shade, we have realized a more fresh, vibrant and transparent sense of “red.”

And, a new generation vehicle motion control technology “G – Vectoring Control (G – Vectoring Control)” that improves the handling stability of the car. Although it may be difficult to hear “Vehicle motion control technology,” development officials explain in an easy-to-understand manner on the official blog. I definitely want to see it, and I want to experience it! If you are, please do not hesitate to visit our store.

Over 90,687 people visited the “People and Car Technology Exhibition 2017” in 3 days, and many visited the Mazda booth.

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The beautiful day On May 28, 2017 (Sunday), owners of Roadster gathered from home and abroad, “Karuizawa Meeting 2017″ (Hosted by Karuizawa Meeting Executive Committee) was held.

It is the largest in Japan as a single model meeting. It continued all the time since the first event that took place in 1993, and it seems that it has reached the 25th time this year! This year, 1,976 participants and 1,064 Roadsters (NA type to ND type) were gathered.
What is the appeal of this event? We will report from the scene that was wrapped in hot air.

From the early morning when the fog remains, the volunteer staff is ready. When the event open at 8 o’clock, the Roadster started to roll in the parking lot, the Roadster gathered from all over the country is waiting for the gates to be open.

And at 8 o’clock. Roadsters were traveling to the parking lot to the main venue. It seems that the car park was crowded is buried with the excitement of cars.

There was children race for children under five years old. The parents were watching, the audience and the smile of the onlookers the kid’s race were fun. Mr. Takada Mito (Mr. Takada) (4 years old) who participated in the meeting from the family from Shizuoka was this year’s winner.

This is a Roadster (NA type) with reprinted parts. It is an exhibition car equipped with a soft top and a tire which was restored by the supplier’s cooperation and preparation for supply began. Everyone is also curious. We listen to Yamamoto Osamuhiro of the Roadster Ambassador and the talk show by Mazda restore team members, enthusiastically fill in the questionnaire about the restore relation, and expect the customer ‘s desire to ride long in the great Roadster attaching attachment ” It was a scene I felt as shy. Mazda employees will continue their efforts to make the meet that expectation!

1 million unit commemorative car exhibited, thanks to Roadster who achieved cumulative production of 1 million units
in 2016.
Introduction from the Philippines This year, members of the Philippine fan club “Miata Club Philippines” also participated! It seems that was during the club ‘s 20th-anniversary tour. Some people are surprised that “I have never seen plenty of Roadstar gathered together.” In the Philippines, some fans purchased parts that can not be obtained and later left the venue.

Overlooking the place, although it’s all roadsters, no car looks the same. There were many cars full of personality. It was a warm event that I felt love for Roadster, so I realized that it has been continuing for 25 years.

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The first and second races of the “Thailand Super Series” were held on Saturday, April 29th (Sat) and Sunday 30th (Sunday) at the Charn International Circuit in Buriram Province in northeastern Thailand.

MST has been participating in this “Thailand Super Series” since 2013 and has been participating in the current model Mazda 2 SKYACTIV-D since 2015. Last year (2015) I participated as a reference run on the regulation of the race because it was a diesel engine. And last year (2016) we have gained the second overall annual team achievement, such as steadily improving our ability as a team and increasing our cohesiveness.

In the meantime, since this year, Mana Porn Silicheld (Thailand) player who has extensive experience in cross country rally and two-wheel road race is greeted as a new driver and will be celebrating the fifth year as a driver of MST this year Michael Freeman (Australia) We are ready to organize tags with players.

As a result, in the second race held on the 30th (Sunday), we decided the one-time finish and changed to the current Mazda 2 SKYACTIV-D, we were able to achieve the class winning for the first time.

In the qualifying on Friday, Friday, Mana players who ride Mazda 2 of the 43rd car as Mazda 2 of the 43rd as a diesel car got the top time, and Michael was second in the qualifying session. Mazda 2 monopolized the front row of the first grid smart grid.

Mana athletes were outstanding vehicle control ability, despite machines which only showed about a few times before the race, they perceived the vehicle characteristics and attracted attention to the line picking which is not disturbed even once during the race at the cornering.

The first leg of the 29th (Saturday), after the start Mana athletes (No. 43 car) lead in the opening section. Michael player (No. 55) made a fierce battle with Ford Fiesta 3rd place, and it was a wonderful race development.

However, from the middle of the race, Mazda 2 has an engine oil temperature rise higher than expected, and ECU control has been activated to protect the engine, speeding down. Although it allowed the Fiesta to go ahead, mana player got second place, Michael got third place and secured the podium.

In the second round of the 30th (Sunday), Mana at the second place is the fourth grid, Michael of the third place starts at the third grid.

Immediately after the start, when I tried to get out of the 5th start Fiesta in the 1st corner, I contacted Toyota Vios with the 2nd start. Suspension was greatly damaged and retired. Michael stood at the top and went on to race development where mana athletes continued. I decided the one-time finish as it was without leaving the following two Honda jazz at all.

Through the first and second races, it became a race to appeal the strength of Mazda 2 SKYACTIV-D. Thank you very much for your support. The next race is in early July. The team is already preparing for the next time and we will aim for the podium next time! We will do my best to resolve to support the results that meet your expectations!

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The cumulative production of the Mazda Roadster (overseas name: MX-5), a two-seater open sports car, will be exhibited at a fan event around the world over the course of one year, with the cumulative production of 1 million units, Hiroshima I returned to Mazda headquarters in Fuchu-cho, Aki-gun, prefecture.

In order to share the pleasure that “Roadster” was able to achieve the cumulative production volume of 1 million units with the owners and fans all over the world and to inform you of the support we have received, In nine countries *, 35 fan events, and signed in to the fans of more than 10,000 fans in the body.

“Roadster” cumulative production of 1 million units attaining the return of the memorial car, the chief designer and chief designer Nakayama Masashi Nakayama of the 4th generation “Roadster” said, “Looking at the numerous signs written on this memorial car, “For over a quarter of a century has been supported by various fans across countries, cultures and generations. The car that symbolizes Mazda’s joy of driving, with the appreciation of those people in mind, as we call it culture, we will continue to challenge the next 2 million units. ”

“Roadster” cumulative production of 1 million vehicles Memorial vehicles participated in a comprehensive flower parade of Hiroshima Prefecture’s largest celebration “2017 Hiroshima Flower Festival” held on May 3 (Wednesday), May 8th (May) to May 12 (Friday) will be exhibited in the showroom on the 1st floor of the Mazda head office.

Mazda will continue to promote efforts to value the history and car culture that have been accumulated with customers, enrich our customers’ lives through various contact points, and become a brand with special bonds with customers we will continue to aim.

In the official blog, we introduce the information about the commemorative car which achieves 1 million units of roadster production.

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I’d like to ride this car coloring car”, ” I would like to draw illustrations like my own cars” etc. … I would like you to paint your dream carefully and feel the fun of making things. From such feelings, we will implement “Original Design Contest” at Wonder School * 1! This contest was also conducted in 2015 – 2016, and was a popular project.

Cooperative work with parents and children as well as small children are greatly appreciated. Furthermore, adults can participate. I think that you can feel the importance of having a dream and the pleasures of manufacturing of painting car coloring on a paper craft with free thought.

There are 2 types of application courses, “Open Course” (3rd grade elementary school student) and “junior course” (elementary grade 2nd grade or under) according to target age. The designer whohandles the actual car of Mazda does the judgment of the entry work!

In the “Open Course”, three particularly outstanding works were designated as “Good Design Award”, and an electric RC (radio control) car (production cooperation: which faithfully reproduced the design of the entry work was presented I will! Also, we will invite you to “Factory Tour” at Mazda Head Office (Hiroshima Prefecture).

In addition, you can download the paper craft, paper from the Mazda official site. Also, for a limited time (acceptance period: until July 5), we are distributing the mounts processed so that the cut lines are easily cut off by mail.

“Demio” · “Roadster” Paper Craft original design contest overview

Duration: April 25 (Tuesday) to July 9 (Sunday) from 2017 2)
Eligibility: Those who live in Japan (no age limit)
2. Application method: Paper crafts mount we obtain, submissions to the captured image or video, posted the data at the same site
3. Winning item (by course): “open course” (age: elementary school three or more grades), Good design Award (3 points), Good luck prize (3 points) “Junior course” * 4 (target age: less than 2nd grade elementary school students), best grammar (3 points) In addition, 5 points drawing from both course entries (except winning works).

Mazda will continue to enrich its customers’ lives through various contact points with customers and aim to become a brand with special bonds with customers.

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We were glad to introduce you the happy news from the United States the other day! North America Mazda is pleased to announce that the retractable hard top model “MX-5 RF” (Japan name: Mazda Roadster RF) of “MX-5 (Japan name: Mazda Roadster)” is registered as Greater Atlanta Automotive Media Association GAAMA) to be sponsored by 2017 “Best ‘Bang for the Buck’ (the most valuable car with price)”.

“Best ‘Bang for the Buck'” is one of the seven awards GAAMA wins at the Atlanta International Auto Show. From the latest models of that year, the cars evaluated as worth over the price are selected from the perspective of Atlanta’s customer’s point of view, from the viewpoint of performance, traveling comfort, safety, technology, etc.

“MX-5 RF is a genuine and reachable sports car just as MX-5 has been doing,” said GAAMA President / Selection Committee Christopher Lawrence. It was. “MX – 5 RF” inherits the thought of “close to the pleasures of open car” aimed at the predecessor model. A liquid form that employs a distinctive “fastback” style, a beautiful flowing opening and closing operation and realization of roof opening and closing time of 10 seconds, adopting the gasoline engine “SKYACTIV – G 2.0” We are challenging further evolution of the roadster, open car, such as the pursuit of running.

Mazda’s development team says, “I’d like to deliver more pleasure to drive open cars to everyone,” that cars created by my thoughts got such an award, which the open cars can be felt familiar I am filled with gratitude. If “MX – 5 RF (Japan name: Roadster RF)” can deliver happiness to many people, even people, I’m jubilant if you feel that you can open car.

From now to early summer, it is a fun season for a drive while feeling the wind with an open car! Enjoying the sense of unity with the wind while feeling soft sunshine in the early summer, going around a little and choosing a beautiful way of night view. Why don’t you feel the great pleasure of running while feeling the wind?