by Sean Highkin, USA TODAY Sports

by Sean Highkin, USA TODAY Sports

Kobe Bryant may not be on the floor for the Los Angeles Lakers in the playoffs, but he's still on the minds of basketball fans everywhere. And that isn't likely to change, as Nike has just unveiled a terrific new ad campaign based around his eventual return to the court. The full text of the advertisement reads:

You showed us that an 18-year-old could play with the best.

You showed us that a championship game, an exhibition game, and a charity event are all must-wins.

This isn't the first time an ad campaign has been built around a devastating injury to a superstar. Adidas unveiled #TheReturn, based on Derrick Rose's rehab from a torn ACL. But this one is a little more tasteful, if for no other reason than the fact that we can appreciate it without being force-fed an endless loop of "HOLDING ONTO HIS KNEE, HOLDING ONTO HIS KNEE AND DOWN!"