Publicity Against Mediocrity

Negative advertising works, at least for a Swedish care worker who gave it a try after various attempts at trying to get a new job by more conventional means.

"I want a well-paid job, I have no imagination, I am anti-social, uncreative and untalented" read an advertisement posted by Angelika Wedberg, 30, in the Goteborgs-Posten.

Her phone started ringing and job offers poured in. She even got an interview with a company that offered her a salary of about 18.000 crowns (2.800$) per month - an increase of more than a third on her current job as a care worker for the elderly.