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Rifle Jeans Opens Monobrand in Rome

After opening a direct store in Florence shopping mall I Gigli last June, Rifle is now set to inaugurate another shop in Rome’s Romaest Shopping Center on Via Collatina 858 tomorrow.

The new 150 sqm space was designed by architecture studio David Rossi Design, which offers a balanced mix of craftsmanship and technology. The team created a New York City-inspired atmosphere with resin and concrete floors, LED lighting systems and steel web elements complete with a prominent display of the label’s "R" element.

The brand expects even more openings in 2013. By the start of the year, Rifle’s first flagship store will open in the very heart of Milan, just a few steps from Corso Vittorio Emanuele and the Duomo cathedral. This will signal the brand's future expansion abroad; this season, for example, Rifle made its return to Russia, with prestigious department stores such as Tsum in Moscow and St. Petersburg carrying their wares.

Rifle is presently sold at 600 stores throughout Italy, including shops-in-shops in the country's hottest department stores as well as through 25 monobrand and 20 franchise stores.