Center for Science in the Public Interest: The Real Bears

Bogusky's back in a mission against sugary soda.

Published on Oct 10, 2012

Editor's Pick

Former Crispin Poter + Bogusky creative leader Alex Bogusky returns to advertising with a subversively cute film that attacks the soda industry, for the Center for Science in the Public Interest. Created out of Bogusky's Common collective and The Butler Brothers, it's an obvious parody of Coke's famous furry mascots. What starts out as a playful tale turns dark as it shows what happens to a family of happy-go-lucky polar bears after they've guzzled too much sugary pop--from pants that split open to more serious issues like losing a leg.

The film was directed by Lucas Zanotto and is set to a catchy, original pop track created for the piece by musician Jason Mraz.