Taiwan-based artificial intelligence company Appier has raised an amount of $23 million in Series B round of funding from Sequoia Capital, UOB Venture Management, TransLink Capital, JAFCO Asia and MediaTek Ventures.

The raised funds will be used to develop innovative products, further expand in Asia, as well as hire talent for its research and development team behind its cross screen AI technology, as reported by e27.

Founded in 2012 by Chih-Han Yu and Chia-Yung Su, Appier is a technology company that makes it easy for businesses to use artificial intelligence to grow and succeed in a cross screen era. The company has raised a total of $30 million till date. Currently, it has business operations in more than 10 cities in the region and has a team of over 100.

The startup’s service is known for its range of cross-screen solutions, which refers to the different devices used to display advertisements, from smartphones to laptops to tablets. For example, it helps brands to identify devices that share the same owner, and help re-market products to those consumers, even if they are on a different gadget. Heineken, IKEA, Lancome, and game developers are its clients.

The company makes use of artificial intelligence (AI) and machine learning so as to optimise advertising campaigns for brands and study their users behaviour and be able to foretell what users will do on different devices at different hours of the day.

Chih-Han Yu, CEO and Co-founder, Appier said, “We are living in a post-mobile era: the era of cross-screen. Artificial intelligence is the best approach to resolve this complexity and make cross-screen easy. In fact, advertising is just the beginning. We believe, in the future, our AI can help businesses solve a variety of difficult analytical problems.”

Artificial intelligence has become an increasingly important sector in today’s technology industry, growing by 20% annually. With the help of AI it has become easy for companies to study and predict consumer behaviour and accordingly act upon it.