Search Engine Optimization

A great website only gets you so far — if people don't know it exists. We optimize all of the sites we build for optimal search engine ranking, driving more traffic and business your way.

WHAT IS SEO?

SEO - or search engine optimizationn - is an internet marketing strategy aimed at improving
the ranking/page placement of a website when searching with search engines like google, bing, yahoo, etc.
By searching through all website's text, keywords, links and images, a web crawler will rank the most relevant
and useful websites that matches a particular search query.

The best way to increase the search engine ranking of your website in a given area (e.g. "green building")
is to make the content useful and relevant.
Here are the primary methods to help your site gain relevancy and therefore a higher ranking (these helpful to web
crawlers finding and traveling your website):

Make your website's text and images useful and relevant to the topics for which you want to be ranked highly.

Add links from your site to other relevant websites.

Add relevant video(s).

Add social networking connections such as facebook, twitter, etc.

The Basics

There are basic functions that we include in all our websites that will help your ranking.
This includes listing obvious keywords, creating sitemaps, submission to google and other
search engines. Here are the SEO essentials of what we include in every site.

Alt Tag (Alternative Text Tag)

This tag supplies detail about an image. It helps folks with disabilities access your website
as well as gives information about the image to those who have text-only browsers or who surf
the web with graphics turned off.

Title Meta Tag

Some consider this to be the most important Meta Tag (tags describe certain parts of a web page).
Each page should have it's own descriptive title using keywords appropriate to that page. Title
tags are displayed at the top of the website page window as well as the title of a result in a
search query.

Meta Tag

This tag can be used as the description of a website page in a search query. Keywords relevant to
the page should be used.

Keywords Tag

Keywords for the specific page can be listed in this tag. It is a good place to use various
spellings, abbreviations or plurals for keywords. This tag has lost importance due to abuse in
the attempt to improve ranking.

Extended Package

For an additional fees, we can perform industry research to find the best/most relevant
keywords to accomplish ranking where you need it. With these keywords we can better perform
the steps in "The Basics" package above.

Keyword Research and selection

Keyword selection is one of the most important elements of web optimization. A keyword is a
word submitted in a search query in order to find relevant information/websites. The keywords
chosen should be relevant to your particular industry and to the emphasis of your company.
Finding a niche within your industry and using relative keywords will not only cut the
competition, but will help find serious visitors.

Choosing a domain name

Use keywords in domain name if possible.

Keyword placement in content

Content is different for every page - and keywords should reflect this; make them relevant to
the subject of the page. When placing keywords in content, it should read naturally. Choose a
handful of keywords from your keyword list and use different versions of them throughout the
page. This is tricky - be careful not to overuse them or the web crawlers may see it as spam.
Keyword placement is an ongoing process and as web traffic is monitored, keywords can be changed.

Use breadcrumbs

Also known as a breadcrumb trail, this is a navigation tool to shows the user where they are and
how they got there. Previous pages can be accessed through this "trail".

DIY & Hourly SEO

Search Engine Optimization tips for the DIYers!

If you have an interest in SEO there are many books out there that do a good job of describing these
techniques. Thank you Ben Norman for
your book 'Get to #1 on Google in Easy Steps' . His book and several others were very helpful in
putting together the following content. Visit our Resources page
for more links to helpful sites.

Inward links are great. These are links to your
website from other websites. The logic behind this is if other websites are willing to link to your
website, it means that yours must have good, relevant, and useful content. Try to find important sites
with good ranking and RELEVANCE to your website and industry.

Directory links

In a web browser window, type "directory + your industry" in the search query. Sign up
for any that look interesting.

Top ranking sites

Do a search for your industry or keywords and see who is at the top. Research to see if any of those
websites would be willing to link to your website.

More links

Visit forums

Make sure they are relevant to your industry. Leave a signature and a link to your website. Try to find
forums where the link (text) back to your site can be customized. It is good practice to add keywords to
this anchor text if possible.

Write an article

To submit online enter "article + your industry/topic". Look through the results to find
websites where you can submit your article.

Create a resource page

This is a page for outward links as well as reciprocal inward links. Create an email link that interested
parties can use to send their links. If they are relevant to your website and industry, put them on your site!
Most likely they would reciprocate the link. This is a more difficult DIY project - if necessary your web
designer can help.

Become indispensable!

Create or give something away that people will want: great content (super!), free downloads, articles, tools
that link back to your site - or anything else unique and desirable.