Sailors weren´t looking at the nuances of shading and color, they were seeking pictures worth showing off to their buddies back home. Sailor Jerry built his business with bold designs that artfully expressed the mind set of his clientele.

Sailor Jerry Ltd. produces a 92 proof spiced Navy rum featuring a quintessential Sailor Jerry hula girl on the label. It is based on the kind of rums that sailors used to create by infusing on-board stocks of rum with spices. Sailor Jerry rum is distilled in the U.S. Virgin Islands.

The association of rum with the Royal Navy began in 1655 when the British fleet captured the island of Jamaica. With the availability of domestically produced rum, the British changed the daily ration of liquor given to seamen from French brandy to rum.

Tradition suggests that rum first originated on the island of Barbados. Early Caribbean rums were not known for high quality. A 1651 document from Barbados stated, "The chief fuddling they make in the island is Rumbullion, alias Kill-Divil, and this is made of sugar canes distilled, a hot, hellish, and terrible liquor".