According to the respondents, the most popular back-to-school item is general school supplies – like pencils and notebooks — which 83 percent expect to buy. That is followed by new clothing (79 percent), backpacks (51 percent), and then books (50 percent.)

This year, 79 percent said they plan on doing at least some of their back-to-school shopping online, which is up from 69 percent in 2011.