Shorter URLs tend to rank higher on Google’s SERPs when compared to long URLs.

30. Activate an SSL certificate. Google gives higher authority to sites that have better security and have updated to SSL.

31. Collect leads on product pages when your product is out of stock. Instead of leaving the page blank, most likely causing a bounce, ask the user to give their email in exchange for stocking notifications:

32. On mobile-optimized versions of your site, make sure images are smaller than 70KB to keep load times fast and smooth.

33. Use terms like “buy online” to give the user an idea of how they can get your product before they even click. Tons of e-commerce stores do this to increase their organic CTR.

34. Be sure to use header tags on your product pages. They are easy to add and improve your HTML structure. For example, you can use the product name as the H1 header tag:

This organizes your content for readers and SEO.

For example, this is how Google often shows rich cards for specific content:

47. Use your blog to produce free content even if it’s not long-form. For example, Pura Vida gives away free phone wallpapers on their blog to drive traffic.

48. Take your product descriptions to the next level. Almost all product descriptions can benefit from better structure and more content. Follow this structure to create more content for each product:

49. Create funnel-based content for each stage of the buying cycle. Buyers don’t always purchase instantly. Creating customized content (i.e., “Benefits of Using XX Product for XX”) can help push them in the right direction.

50. Always use video content for product demos. Forbes and HubSpot both found that adding video content to your site can boost SEO and sales.

51. Write head-to-head product reviews comparing your own product to your competitors’. This is a great way to showcase your strengths while producing content that engages users. The better the content, the more organic traffic you’ll get.

Promotion and brand awareness

If you aren’t promoting your e-commerce store or boosting brand awareness, you’re missing out on some easy revenue. And you’re missing out on some powerful SEO juice.

52. Social proof is a powerful way to increase conversions. 85% of consumers trust social proof as much as personal recommendations.

53. Don’t neglect paid search. It can be a great driver of brand awareness that leads to an organic purchase (last-touch bias).

64. Start an affiliate program to get bloggers writing about and promoting your products on your site. This will not only generate more sales, but it will also increase your site backlinks, giving you more authority and better rankings.

85. Use Amazon suggestions to generate tons of real keyword searches for products that you sell. This will help you better optimize your products for the most common searches:

86. Use Amazon suggestions to get ideas for product categories and how to better your on-site store structure:

87. Use the Keyword Tool Dominator to scrape keywords from Amazon, Google, and YouTube for fast keyword research:

88. Use ScreamingFrog to crawl your site for any 404 errors, duplicate content, and more.

89. Turn your blog into a powerhouse of content by crafting a distinct voice. For example, Williams Sonoma calls their blog “Taste” and often provides easy-to-follow, interactive recipe guides:

90. Use Mention to be made aware of any brand mentions that you get. This can help you acquire backlinks when a site forgets to add your link but mentions your brand name.

91. Target keywords that you are already ranking for on the second page for quick, easy wins. Do this on Ahrefs by using the following parameters when searching for your site:

92. Get product title tag ideas by searching for generic keywords and using Google’s related searches tab. Scroll down to the bottom of a search to get a big list of keywords:

93. Create tons of great video-based content and product demos for free using Biteable.

94. Create link-bait content that applies to your industry. Link-bait content usually comes in the form of infographics or visual content that is popular and shared virally. You can do this using a tool like Canva.

95. You have 7 seconds to get the attention of a user when it comes to reading your content. If your content structure isn’t readable, people won’t stay on your site. Be sure to double check it using Readable.

96. Use Quick Sprout to quickly analyze your on-page SEO and to make improvements on your site that could lead to big increases in traffic and CTR.

97. Use Quora to answer questions related to the products you sell. This gives you the chance to genuinely help users while also being able to link back to your products and store.

99. Scout for keywords with high intent to purchase. You can do this by piggybacking off of the existing PPC terms of your competitors. Search their site using SEMrush to find out which terms they are bidding on.

Now target those keywords on your organic pages.

100. Audit your online store using Raven Tools to uncover any lingering SEO issues that might be hiding behind the curtain. SEO issues aren’t always black and white, and using a tool to uncover them is critically important for fixing issues that impact your site.

101. As with any new goal or task in digital marketing, you should always be realistic. These tips will help you increase your SEO strength, but remember that it won’t come instantly.