Alexander Aude

Alexander has many years of experience creating, directing and producing films in a variety of different formats – from brand awareness campaigns to strategic corporate communication productions.

Over the last 5 years, his main focus has been creating video content, integrated into holistic content strategies.

Alexander has worked at agencies, such as Kunde & Co and BBDO as well as in production companies, such as YOU Production and Chimney.

Throughout his career, Alexander has worked for a variety of different clients. Among them, Danske Spil, Arla, Novo Nordisk, Mars, P&G, Nickelodeon, Santander Bank, Microsoft and many more. He was even a shortlisted candidate at Cannes Lions with Danske Spil Poker.

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All Sessions by Alexander Aude

Day 1 - Conference

April 9th

12:35

How to plan, build and implement a video strategy

12:35 - 13:05

B2B and B2C brands are increasingly turning toward video in their communication efforts—and rightly so.
Video is an important communication format. In order to carry out high quality, successful video communication, though, there are a number of factors you’ll need to consider:
How do we produce all of our videos within budget?
How do we make sure we’re communicating to the right target groups with the right messages?
How do we ensure synergy between all our videos?
How do we connect our video content with the rest of our content?
How do we ensure quality – reflecting our high-end brand?
How do we distribute?
With all these challenges, the question arises, how do we even approach video communication?
Whether you’re just starting out or are in the process of revamping your video platform, the key is a solid video strategy!
Alexander will present a simple approach to creating a video strategy, using cases to visualize and explain.
The output for the audience will be a solid package of slides which will help your upcoming – or existing – video journey.