Why Is It So Important To Meet Your Customers In Person?

Aug 22, 2018

In today’s world, we have the ability to communicate with each other in a myriad of ways. Text messaging, emailing and social media messaging have all become incredibly popular modes of staying in touch. However, all of them combined can’t replicate the experience of conversing with someone face to face. Without the use of hand gestures, facial expressions and other forms of body language, communication is much harder.

This is especially true for relationships between business owners and their customers. With so many different people making up your customer base, it’s neither easy nor practical to get to know each and every one of them personally. That is, of course, unless you’re seeing them in person on a regular basis. Reaching out through text, email or social media doesn’t quite allow you to develop the same kinds of bonds you’d have if you interacted more often in person.

“Facial expressions often communicate so much more than words.”

This from Rene Shimada Siegel on Inc.com: “We host consultant coffees and invite a handful of independent consultants to our office in order to better understand the nuances of each professional in a relaxed setting. We need to know what isn’t on the resume that makes each person unique. In their eyes and in their body language, we can see confidence, empathy, fear, friendliness or sincerity. That ability to ‘read’ a candidate beyond their keywords is a huge competitive advantage for us.”

For all of the above listed reasons, the TK Enterprises Inc. team advocates quite strongly for the in-person meeting. This is why we take such great pride in specializing in a one-of-a-kind service that brings jewelry store owners and their customers together. With the help of our Event Marketing services, jewelers all across North America have been able to enjoy increased growth in their customer relationships.

We call your customers directly.

Our experienced team of phone agents calls customers directly to offer them personal and exclusive invites to in-store events. The team also teaches about upcoming promotions and follows up on recent sales. The in-person interactions that are created as a result of our Event Marketing services have enabled our clients to not only grow their customer relationships, but significantly boost their sales as well.

One of the reasons for the higher sales numbers is the fact that happy customers result in more customers. When a happy customer promotes a company he/she has done business with, it counts for a lot more than a television commercial ever could. On Wistia.com, Margot Da Cunha references word of mouth promotion as an inevitable benefit of meeting customers in person.

There’s nothing quite like word of mouth promotion.

“Think about that individual who changes jobs and brings your software to each and every company she works for,” she writes, “Or the fellow who is so delighted by your line of kitchen appliances that every gift he gives is from that product line. This can lead to a lifetime of word-of-mouth marketing, and a superfan club of customers who will stay loyal with you until the end of time.”