Why Content Marketing Is Important for Hoteliers and Destinations

In the current digital landscape, content marketing is essential to any hotel’s digital marketing strategy. By producing relevant and authentic content centered on your hotel or destination, you will build awareness and trust with consumers and ultimately grow your business.

You also must make sure that your content reaches planners all year round, so you can stay top of mind and attract prospective and existing customers. Cvent’s content marketing ads help you build and strengthen your brand awareness at every stage of the buyer journey, leading to increased RFP volume.

May 09, 2019, 2:00 PM ET

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What you’ll learn:

Why content marketing is important for hoteliers and destinations?

How you should be thinking about your content?

Best practices for content creation?

How you can maximize and enhance your content marketing strategies via Cvent?

Key benefits to content marketing on Cvent platforms?

Cvent’s Senior Technical Sales Consultant, Carleigh Fagre, will give a live demonstration of how the Cvent Hospitality Cloud Group Competitive Set Dashboard can help you understand in real-time how group demand, response patterns, and RFP award trends compare to your competition.

Featured Presenter

Michele Nieberding

Team Lead, Product Marketing, Cvent

Michele is a Product Marketing Manager at Cvent. Before joining Cvent, she worked at various agencies handling digital marketing for clients such as L'Oreal, Kimpton, and Burger King. Prior to that, she helped with branding for new hotel developments in Shanghai, China. When Michele is not focused on marketing, you can find her baking cakes or playing with her dog.

Chris Avery

Regional Vice President of Sales, Cvent Hospitality Cloud

Chris Avery, CMP, has over 30 years’ experience in the field of technology sales within the hospitality industry. A key contributor at Cvent, he has helped to develop and execute sales practices leading to significant growth in the company’s Hotel Direct market segment. Milestone contributions already include Marriott, Hilton, Fairmont hotels, Gaylord Hotels, most of the hotels in Las Vegas, all Crowne Plaza and InterContinental branded hotels in North America and leading individual hotels such as Ritz-Carlton and Four Seasons. Previous employment credentials include being the first sales person at Newmarket International (Delphi) and, as a contributor/manager, helping to grow the company from having only 6 employees to over 2,000 hotel customers. Was voted one of the top 25 sales people by the Hotel Sales & Marketing Association International (HSMAI) Chris’ other credentials include CMP, CHME certification and a BA in Hotel Administration. Chris is a graduate of a year long management training program with Hyatt hotels and also enjoyed successful sales positions with Hyatt and Ritz Carlton Hotel companies. Chris has served as VP of Business Development for Passkey since March, 2003.

Doug Carr

Information Systems Strategy, AccorHotels

Doug has been in the hospitality industry for over 25 years. Starting at an independent hotel in the Toronto “airport strip” area then moving into a corporate level position with Delta Hotels where he stayed for 5 years. Doug then moved to the predecessors of AccorHotels and has played progressively more senior roles in the company over the past 20 years. His career has been centered in the area of Distribution with a focus on maximizing revenue and brand awareness through electronic channels of distribution for all market segments. Doug was an active member on the board of HEDNA (Hotel Electronic Distribution Network Association) as Vice President. In the early 2000’s Doug also served two consecutive 2-year stints on the HEDNA board. He has also served on a Sabre customer advisory panel, served as for DHISCO (a technology services company), was a member of the Passkey Executive Advisory Board, has conducted HEDNA University training sessions, has been guest speaker at industry conferences and is the 2012 recipient of HSMAI’s “Top 25 Most Extraordinary Minds in Sales & Marketing’.In May of 2018 Doug started a new role within AccorHotels in the newly created Information Technology Strategic Projects group. He has a variety products relating to reservation services and distribution such as central reservation systems, payment solutions and point-of-sale solutions.

Joe Skiados

Senior Manager for Onsite Solutions at Cvent

Joe has over a decade of technology experience mostly related to events. He is currently a Senior Manager for Onsite Solutions at Cvent, helping customers with an array of technology affecting the attendee journey.

Joe Skiados

Senior Manager for Onsite Solutions at Cvent

Joe has over a decade of technology experience mostly related to events. He is currently a Senior Manager for Onsite Solutions at Cvent, helping customers with an array of technology affecting the attendee journey.

Joe Skiados

Senior Manager for Onsite Solutions at Cvent

Joe has over a decade of technology experience mostly related to events. He is currently a Senior Manager for Onsite Solutions at Cvent, helping customers with an array of technology affecting the attendee journey.

Joe Skiados

Senior Manager for Onsite Solutions at Cvent

Joe has over a decade of technology experience mostly related to events. He is currently a Senior Manager for Onsite Solutions at Cvent, helping customers with an array of technology affecting the attendee journey.

Joe Skiados

Senior Manager for Onsite Solutions at Cvent

Joe has over a decade of technology experience mostly related to events. He is currently a Senior Manager for Onsite Solutions at Cvent, helping customers with an array of technology affecting the attendee journey.

Joe Skiados

Senior Manager for Onsite Solutions at Cvent

Joe has over a decade of technology experience mostly related to events. He is currently a Senior Manager for Onsite Solutions at Cvent, helping customers with an array of technology affecting the attendee journey.

Joe Skiados

Senior Manager for Onsite Solutions at Cvent

Joe has over a decade of technology experience mostly related to events. He is currently a Senior Manager for Onsite Solutions at Cvent, helping customers with an array of technology affecting the attendee journey.

Joe Skiados

Senior Manager for Onsite Solutions at Cvent

Joe has over a decade of technology experience mostly related to events. He is currently a Senior Manager for Onsite Solutions at Cvent, helping customers with an array of technology affecting the attendee journey.

Joe Skiados

Senior Manager for Onsite Solutions at Cvent

Joe has over a decade of technology experience mostly related to events. He is currently a Senior Manager for Onsite Solutions at Cvent, helping customers with an array of technology affecting the attendee journey.