podcast advertising is projected to grow at a compound annual rate of 154.4% to $327 million in 2010.

Although these numbers are solely projections, a recent Washington Post article provides some data that correlate with this study. According to the Post, traffic to Blogger.com grew 528% from Feb. 2005 to Feb.2006. Marketers seem to be targeting this trend.

Conversely, a Forrester Research consumer poll found that 25% of online consumers showed interest in podcasts, but only 1% said they regularly listened to them - based on a survey of 5,000 internet users. Forrester still predicts that 12 million households will regularly listen to podcasts by 2010, as accessibility and ease of use increases.

Check out the upcoming issue of Website Services Magazine for a feature article on podcasting.