In 1993, TONY WEAR was born in Shanghai, the fashion metropolis. When it was built only for two years, it promoted the compound product marketing from single item marketing. The brand was positioned as advanced and fashionable men’s leisure wear, focusing on social and relaxable life of new upstart. In 1997, brand promoted standardized stores, offering series including shoes, belts, scarves, shirt, T-shirt and coats, as well as revised the planning of the brand. In early 2000s, brand image store was open, which integrated aesthetics and affections into stores and make it show the unique style as well as precisely interpreted brand concept. During the following decade, brand stepped into multi-brands management and built up enormous brand family management model. Nowadays, when it comes the 20th anniversary of the brand, the brand concept is interpreted in a wholly new way, taking ’Being A Better Man’ as new brand concept. TONY WEAR devoted in creating Asian leading men’s wear with unique elegance and fashionable style.
By deeply seeking China market for 20 years, the brand completed its own design.
With professional experience in design, she got the position of product director or design director in men’s wear cooperation such as HUSH PUPPIES and GRUPPO FORALL subordinate brand MARCO AZZALI. Aiming at brand positioning, she also cooperated with foreign designers and combined the products in Chinese marketing and foreign fashion trends. Her designing not only overcomes the anxiety for quick results of young designers, but also avoids the ideologism of old generation designers. She has a good grasp of fashion trend in and out of the country with the prudent and improving style. Her designing has unique style and personality and leads the trend of the major consumer group.