S.C. Pannell - Winemaker

Two time Jimmy Watson winner and Australian Winemaker of the year Stephen Pannell has been named one of the 50 most inﬂuential contributors to the world of wine by Decanter Magazine, and his wine reflects his extraordinary skill, breadth of experience and focus to detail. Good Dog has a long relationship with the SCP brand and updated the iconic wine label's website to expand the ability and breadth of user engagement. The updated site includes a new subscription service allowing users to access limitied and premium wines twice a year through the CruClub. The subscription process is linked to the eCommerce engine within the site and utilises BrainTree.

Steve creates wines that suit the Australian climate and way of life - wines to drink with the food we grow, make and eat in Australia. The site reflects the passion for the McLaren Vale region and its ability to produce dry - grown and environmentally sustainable wines. SC Panell is built around a holistic philosophy to winemaking starts with climate, empahasises the importance on the vineyard, as well as wine's relation to food we love to grow, cook, and eat.