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Deckers, UGG and Hoka optimisation Role Strategy Art direction UX/UI Client UGG Context After relaunching its websites with some new UX and design, Deckers' conversion rate on UGG and Hoka dropped by 50%. I reviewed the two websites, using heat maps and benchmarking, and made recommendations which are currently A/B tested. Website ∝ Customer satisfaction Customer [...]

Omnicom, user research for marketing insight software Role Research Client Omnicom My role was to evaluate, from a user perspective, of an Omnicom software concept. To do so, I ran some interviews with the future users: marketing strategists and creatives; And I did organise workshops to harmonise visions in the light of the research outcomes. Collecting information and [...]

Adzu, software refresh Role Process Strategy Research UX/UI Client Rapp Adzu is the marketing automation solution developped by Rapp Omni. UX and UI have never been integrated into the product development process. My challenge is to prove the value of UX/UI, to implement a UX/UI process and to evolve the current UX/UI. 1. Initial meeting [...]

Embraer TV Embraer, the aircraft company, wants a platform to host its videos. Proposal Following online streaming libraries of films such as Amazon, Prime Netflix, we created Embraer TV. Embraer TV heroes three main programs: Pioneer Flights: History channel Incredible Journeys: Travel channel Embraer Live: News channel Each program has its own page and identity. [...]

KEAH LAN Branding and website for Keah Lan, a reflexologist and fitness trainer. Agency krispykrush Role Direction IOC, the best of us Embraer TV Embraer, the aircraft company, wants a platform to host its videos. Proposal Following online streaming libraries of films such as Amazon, Prime Netflix, we created Embraer TV. Embraer TV heroes three [...]

Noow.world, social app creation Role Strategy UX/UI Prototyping Crea Client Noow.world Challenge To propose a solution to create meaningful relationships amongst the Millennials. What is noow.world An app to meet like-minded people on-the-go. What makes noow.world unique Noow.world is the only meeting service using surrounding ‘things to do’ to match people on-the-go. Role and [...]