UPenn Unfolds a New Strategy for Social Impact

July 20, 2015

The Center for Social Impact Strategy is a new university-wide research and action organization focused on uncovering and supporting the most innovative approaches to creating public value. Located in Penn’s School of Social Policy and Practice, the Center’s work will be guided by the overarching objective to develop a deeper understanding of the distinctive strategies adopted by change makers as they seek to innovate and generate social impact.

Gecko Group was asked to create a new brand and collateral materials that reflect the innovative spirit of the Center. A multi-faceted colorful logo mark was developed and became the launch point for this untraditional brochure format. Using color, shape, and layers to highlight the core programs and mission of the Center, this brochure folds neatly into a unique calling card for this progressive Center.