Whatsapp Marketing for business in the digital economy

July 5, 2015

Do you think WhatsApp marketing can help business social media Strategy in 2015? You all know that WhatsApp is a famous mobile messaging application that let’s people communicate via free messaging and also now, let’s people use it for making calls.

When I first got the call through WhatsApp form one of my business partners who lives in Amsterdam, I was thrilled to see that. Till then I was only using the application for instant messaging with my business clients and this is been the best tool to do that. In this article we will look at how an effective Whatsapp Marketing strategy can help businesses in the digital economy.

According Quora, WhatsApp now has 500 million usersand that’s huge number and millions business people that works in large brands use the app everyday to send short messages, images and even videos. Sending videos may take a lot of data, but if you are business owner and has a nice unlimited data plan like mine (3UK Mobile network) then all good.

During my work days in various European countries as an SEO consultant for businesses, this app has been greatly helpful for me. During my Minicabs in London mobile website development project, I did all the images, chatting and correspondence over this. So that’s why I like this application found and developed by Brian Acton

How did WhatsApp got a commercial value?

Since the day Facebook bought the app for a whooping $19 billion, the businesses and daily hustlers started to pay massive attention to this app. If Facebook would buy this, who are the biggest social networking and online marketing platform, there is something about it.

I even got the paid version of this app to make sure I get the best experience. Since then I do get all my clients on this app who needs images, videos and things to be sent.

Like wise many of businesses have started to use this amazing app for their brand communications and there are many advantages which will be explaining below.

Why I thought Whatsapp is a good Marketing tools for business people?

Recently I landed a escort client that has 3 Escort Agencies in London, and while interacting with the two main girls, I noticed that they always use WhatsApp to send images, video and communicate with their clients. And when I inquired the girls, they said every Escort uses it and this is the most used marketing and branding tool for their business.

WhatsApp, my next best business tool for KIT

Keeping in touch with clients is very important for any business owner, especially if you are an entrepreneur, you surely should be keeping in touch with your clients in a regular basis. As every business person these days has the app on their mobile devices, this is the easiest way to KIT near your figure tips.

Seeing the WhatApp on Sumome plugin which is used by hundreds or even possibly millions of business websites, see how easily social sharing can be triggered for the visitors.

WhatsApp on Online Marketing HQ

Who are the highest users of the messaging services for business purposes?

Countries in Asia, especially I know Indians uses it a lot an my team members bases in India used the application to directly chat with me when they are not around Skype.

I know guy in Bangladesh who used to send me domain metrics of Expired domains to me via the messaging. So you see what’s possible and how people now use it daily for business activities.

In some of the countries, small businesses have even put their WhatsApp numbers on adverts and websites, so customers can easily get in touch with them with chat message and some people do prefer it.

Also I’ve notices that some Facebook business page owners have been posting there app contacts details on their Fcaebook statues. So how this simple messaging services is taking over the business world.

5 points on WhatsApp for is good for Business

It’s easier and quiker to use

It’s cheaper, so get that paid version for just £1 or $1, can not even remember how much I paid for the year

Best solution to keep in touch with your customers and clients and they can reach to you easily

Building a group – Having group for you company staff, so information, questions and even KIP can be circulated fast. I do us it at my company

To get customer feedback fast and that helps for growth and marketing of the business.

Next we will see about WhatsApp Broadcasting:

How to broadcast message on Whatsapp

How WhatsApp helps you make more sales

With that been said, as a marketer I can say WhatsApp offers some great advantages and the potential to engine with the customer, staff or clients easily is one of the best things. Let’s see what more this great application will bring to us in later 2015 and 2016.