Video Trends in the Health Industry

Virtual reality (VR) has its uses in entertainment, but it is also being used in more scientific sectors. VR is growing in the healthcare industry by the day. With the introduction of new products, apps, and interactive programs, the medical sector is making good use of the opportunity VR provides.

Virtual Reality for Medical Professionals

Through VR, professionals are able to practice medical procedures in a risk free environment. “With visual simulation combined with force-feedback technology, the surgeon can experience both visual and physical feedback when practicing a procedure,” writes Alex Senson (TechCrunch). The use of VR for practice is safe and cost effective.

Medical students are able to immerse themselves into the stressful trauma bay environment with programs like the virtual emergency room. The virtual emergency room allows students to experience what being in an actual trauma bay feels like through the use of 360 video. The same technology is also allowing surgeons to stream medical procedures with VR video so that students can observe and learn without crowding the operating room.

VR is also helping medical professionals improve their bedside manner. “We Are Alfred” is a VR experience that — quite literally — helps users see through the eyes of an elderly patient. The program, created by Embodied Labs, is being used by caretakers to understand more intimately exactly how their elderly patients live day-to-day.

Virtual Reality for Patients

Medical professionals aren’t the only ones benefiting from VR though. VR is being used to help treat patients with Alzheimer’s, phantom limb pain, ADHD, PTSD, phobias, and anxiety. MindMotionPro was created to help speed up stroke rehabilitation.

It is also being used to make patients feel more comfortable in the hospital environment. Cedars-Sinai is providing hospitalized patients with VR videos aimed at relaxing them in the foreign hospital environment.

Virtual Reality Medical Apps

While some of the medical VR programs are created specifically for patients, others have been developed for the general public. Companies are using VR to manage stress. Apps like Guided Meditation VR transport users into tranquil settings that promote calming meditation techniques.

Runtastic gives users a wide range of 7-minute exercise routines they can run through their Oculus Rift headsets.

Benefits

The overall benefits for using VR in the health industry are great and numerous. For medical professionals, it makes teaching experiences easily accessible, provides a risk-free practice environment, and is cost effective. For patients and the general public, it is easy to use and growing, as new programs are constantly being developed.

Danielle Santilli is a strategist at Green Buzz Agency. Her job entails researching and implementing SEO practices, idea generation for video projects, and managing GBA’s social media platforms. Outside of working for GBA, Danielle enjoys singing, group fitness, and traveling.

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