madeforyou.

about lena // contact

Whitney, owner and founder, with husband and supporter-of-dreams, Kyle.

FOUR GENERATIONS

Lena Pauline was my great-grandmother, the first of four generations of strong women who made beautiful things with their hands. By celebrating our roots, Lena Pauline has become a vessel for women to find financial strength through creativity and hard work.

SIMPLICITY BY DESIGN

Handmade comes with a cost: it takes time to do it well. By focusing on simplicity and utilizing re-purposed materials, we offer beautiful, simple designs in fashion, accessories, and domestics, all at an affordable price.