Andrew Sanders

VP, Travel & Hospitality - North America for DataArt

Andrew Sanders has held executive and sales leadership positions at global companies specializing in enterprise hospitality
technology solutions for over 20 years. Andrew began his career at McDonnell Douglas Information Systems in the UK,
leading sales, development and project management of a leading domestic hotel central reservations software platform.
Still serving hospitality enterprise customers, he continued to lead the strategic development and large system sales of
unified PMS-CRS solutions in the UK, eventually moving to the USA in 2000 with the acquisition of an NJ-based PMS solution
vendor (M Corp).
He is currently VP of Travel & Hospitality for North America at DataArt, a global technology consultancy that designs,
develops and supports software solutions in select industries. Among other services, DataArt helps companies move forward
in their exploration of blockchain/distributed ledger technology (DLT), actively partnering with the leading players and
consortia in the blockchain world and maintain expertise in the various flavors and permutations of DLT, including
Hyperledger, Ethereum, Chain.com, and others. The company has been steering and developing several blockchain projects
within the various industries that focus on securities settlement, welfare payments and the streamlining of complex business
processes and interactions.
At DataArt, Andrew leads initiatives in the areas of business strategy and innovation mainly in the hospitality technology
sector.

Picture this: you've been waiting for your next vacation for ages. You finally have a travel plan on the horizon and excitedly search for the best available options. You find your dream trip and click on the "book now" button to set your itinerary.

"People trust us to allow them to sleep safely and securely. There's a longstanding tradition of an innkeeper, that we fulfill that commitment to them. Has it extended naturally, with the same diligence, to the digital environment? Not always.

As HEDNA's Global Distribution Conference quickly approaches, our industry is looking forward to diving into analyzing and learning about innovative solutions and the newest technologies that carry the potential to improve all aspects of the complex and rapidly-evolving hospitality ecosystem.

I have been in the hotel technology industry for a long time, but I have never seen the pace of technological change and advancement move so quickly. It is almost as if, within the last two years, the industry has been pushed into hyperdrive and every small, medium and large tech company is jumping on the bandwagon.