WestJet Secures Virgin Atlantic Codeshare Agreement

Richard Branson’s Virgin Atlantic is to begin codesharing with Canadian airline WestJet on flights to and within Canada. The new agreement, which will come into effect today, Tuesday, November 19th, 2019, will see Virgin Atlantic’s codeshare number placed on WestJet flights to 32 destinations in Canada.

The fights include year-round travel between Calgary and Toronto to Virgin Atlantic’s main airport at London Gatwick (LGW) and in the summer flights from Gatwick to Halifax, Nova Scotia and Vancouver, British Colombia.

Within Canada, the codeshare agreement includes 28 domestic flights to places like Deer Lake, Edmonton, Montreal, and Quebec.

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WestJet started life as a low-cost airline

WestJet is the Canadian partner of Atlanta based Delta Air Lines who just happen to own a 49% stake in Virgin Atlantic. Just this past summer Delta gained Canadian approval for a cross border joint venture with WestJet. Having started life as a low-cost carrier (LLC) to offer passengers an alternative to Air Canada, WestJet grew rapidly and started turning its attention to flying internationally.

WestJet will open a flagship lounge in Calgary next year

In 2018 WestJet decided that it wanted to become a full-service airline to coincide with the arrival of its first Boeing 787-9 Dreamliners.WestJet now offers premium economy and business class cabins on its long-haul flights and will open a flagship lounge at its base in Calgary next year.

WestJet is based in Calgary. Photo: WestJet

When speaking about the new agreement with WestJet, TTG Media reports that executive vice-president commercial at Virgin Atlantic, Juha Jarvinen said:

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“This new partnership will open up a plethora of Canadian destinations to our customers and offer more choice for those looking to fly directly to Canada.

“Customers will have the security and ease of booking through a codeshare and we are sure our customers will enjoy flying with WestJet.”

WestJet want’s people to come and explore Canada

This new agreement is good for Virgin Atlantic and its customers as currently; Virgin Atlantic does not offer any non-stop flights to Canada. It will also allow Virgin Atlantic flyers to receive loyalty points when they book a WestJet flight on Virgin Atlantic’s website.

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WestJet is the 9th biggest airline in North America. Photo: WestJet

For WestJet’s perspective on the new codeshare agreement Business Traveller quotes Westjet’s head of network planning and alliances Brian Znotins as saying:

“WestJet welcomes Virgin Atlantic guests onboard our flights to and from London, Gatwick and throughout our Canadian network.”

Journalist - Mark is an experienced travel journalist having published work in the industry for more than seven years. His enthusiasm for aviation news and wealth of experience lends itself to some excellent insight, with his work cited in Forbes amongst other publications. Based in Alicante, Spain.