The report, based on a global survey of more than 1,000 respondents, is devoted to the topic of web content management (WCM), an area which is becoming a focal point for companies wishing to deliver a truly seamless multichannel customer experience.

The infographic shows that:

just 38% of businesses believe their CMS allows them to create a brand-enhancing digital presence.

78% of businesses say a CMS should help to build the brand through positive experiences, but just 29% think their system is good at this.

when asked which one feature they would add to their CMS, 33% chose compatibility with mobile website/responsive design.

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Comments (2)

Seems to me that a huge amount of businesses are using the wrong CMS then. Any CMS that can't support responsive, for example, should surely be consigned to the scrap heap. This stuff is fundamental, commoditised, basic hygene.

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