IW scrubbed = Mail GI ?

So i found out today, that buying data that is ImpressionWise scrubbed, doesn't mean shit if you want to mail TLD.

What IW offers:
Spam trap check. Domain level validation. MX and DNs and telnet response checks. Just not for major domains: Yahoo aol hotmail and gmail. Recipient level checks for those majors are not checked

So, I went looking for a service to scrub TLD.

Chat session (actual chat but names removed):

Me: do you do bulk email cleaning?

Them: yes we do. how many did you have in mind?

Me: 750k

Them: Are they mostly consumer or business emails?

Me: consumer

Them: That's our specialty. What company are you with?

Me: just my own - small ad agency, just added email as a traffic source

Them: Nice. Well welcome the space. Any idea what your budget is for getting these cleaned?

Me: well it was supposed to be clean! Budget in tax month is low about: $200-300

Them: I see. Unfortunately our service is a little bit more costly than that.

Me: how much?

Them: best I could probably do for a list of 750,000 is around $8,250.00 for the whole batch

Delivery verification isn't cheap - but that price is WAY over the line. If you're mailing TLD only - then you should buy deliverables - openers or clickers and save yourself a few headaches. Freedom - hit me up....again.

How about just burning thru some servers/ips and remove the bounces yourself?

Click to expand...

I'm just never gonna understand the "burn through" mentality people have. It's TLD - so you buy a server just for mailing your data to pull deliverables. You aren't going to "burn up" any servers but you aren't going to get killer delivery either which means that you aren't really going to get all the true deliverables out of your data.

This is a "cost vs. benefit" situation.

Should you buy servers/IPs to mail through all your data to get whatever deliverables you can?

Or should you JUST BUY DELIVERABLES!?

Best course of action - do both and find out what works better for you.