Sir Alex, 72, retired as United manager in May. In 26 years at the club, he won 13 Premier League titles, five FA Cups and two Champions League trophies.

Following a meeting of UEFA's executive committee in Nyon, UEFA president Michel Platini announced that the former Manchester United boss will head an elite coaches forum that meets annually, as well as taking a role on a technical coaching panel.

Sir Alex will be chairman of the forum of elite coaches that meet every year.He will also be a member of the technical study group of the Champions League and the European Championship.

The Scot was known as a figure that many other managers would turn to for advice, due to his longevity in the game and his extensive knowledge and experience.

He added: "It is an honour and a privilege to accept this role as ambassador for Uefa."

Since retiring, Sir Alex has released an autobiography and undertaken a speaking tour. He has also taken a position on United's board of directors and continues to attend United matches regularly, home and away.

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David Moyes replaced Sir Alex Ferguson at Old Trafford.

Ferguson has been criticised in some quarters for his presence, with claims that he is amplifying the pressure on David Moyes. However, former assistant Carlos Queiroz doesn't believe that is the case.