The Vision must be followed by the Venture - it's not enough to stare up the steps, we must step up the stairs and start climbing

Vision

To emerge as a well-managed, resourceful organisation, producing, organising, financing, managing, marketing, promoting, selling and distributing entertainment products & services across various geographies, organising wholesome entertainment programs and events for Indian and international audiences with dedicated teams, accomplishing unprecedented progress and success with every project, satisfying Customers & audiences while providing them with wholesome entertainment, performing gainful business ventures in national & international trade, making scarce resources available in a variety of marketplaces, satisfying the needs of corporate, industrial and consumer activities with equal aplomb and providing stakeholders with profitable ventures, while accomplishing its corporate goals.

Mission

To be well equipped for superior management with every event and contract, generating adequate quantum of profits, while performing business and corporate functions with improved satisfaction levels for each stakeholder, expanding the boundaries of geographical reach, assuring quality standards with every project, making every performance an enjoyable exercise filled with resourcefulness, innovation, fun, friendship and fellowship with each of the participating contributors to the common goal, maintaining planned timelines while implementing strategies and bringing every business opportunity to its logical closure even while encountering challenges and fatigue, and enhancing endurance levels with every effort.