December 29, 2015

Study shows that 49% of New Device Activations during Christmas Week were Apple iDevices

According to a new report, Apple devices were much more likely to be found under the tree this holiday season, than products made by competitors. For the week dated December 19th through December 25th, analytics firm Flurry (owned by Yahoo) found that 49.1% of new devices activated globally during the Christmas week, were made by Apple. That is off 2.2 percentage points from last year's figure.

Samsung was second, accounting for 19.8% of new activations during Christmas week.

The new Flurry report covered by phoneArena.com states that "While the Apple iPhone 6s Plus and Apple iPhone 6 Plus accounted for 12% of iOS activations during Christmas week this year, Android phablets made up 50% of Android activations during the same time period."

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