CNN outlines 8 reasons why Detroit automakers must improve

Filed under: Government/Legal , Crossover , Cadillac , Chrysler , Ford , GM , Honda , Toyota , Earnings/Financials , Luxury Detroit must be good SEO for CNN, as it continues to point to the Motor City and tell carmakers everything they’re doing wrong. I imagine most manufacturing companies enjoy getting advice from the media. We’re so good at it. For the most part, the ideas just rehash things you probably already knew. Carmakers certainly do. Who doesn’t want higher residual values? Who doesn’t want to build and sell more luxury vehicles? Family sedans? But what I find more upsetting are some idiotic statements, such as comparing the percentage of crossovers built by one company that doesn’t have a full-size truck to one that does. It makes for some neat numbers, but unfairly so.

Detroit must be good SEO for CNN, as it continues to point to the Motor City and tell carmakers everything they’re doing wrong. I imagine most manufacturing companies enjoy getting advice from the media. We’re so good at it.

For the most part, the ideas just rehash things you probably already knew. Carmakers certainly do. Who doesn’t want higher residual values? Who doesn’t want to build and sell more luxury vehicles? Family sedans?

But what I find more upsetting are some idiotic statements, such as comparing the percentage of crossovers built by one company that doesn’t have a full-size truck to one that does. It makes for some neat numbers, but unfairly so. I hate when any story makes me sound like an apologist for Detroit. Of course, no one in Detroit wants its key industry to do poorly again, and it is possible, but let Detroit win or lose on its own merits, not some made-up ones.