Roku Streaming Players Launch in the U.K. and Ireland

Easy-to-use Roku Platform Enables Online Streaming of Video, Music
and Gaming Content to Any TV without a PC

The Roku 2 XS streaming player provides the ultimate in streaming entertainment to the TV in up to 1080p high-definition video quality. It features video, music and game content from Roku's growing collection of content. (Photo: Business Wire)

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The Roku 2 XS streaming player provides the ultimate in streaming entertainment to the TV in up to 1080p high-definition video quality. It features video, music and game content from Roku's growing collection of content. (Photo: Business Wire)

The Roku LT streaming player is the lowest-cost option for streaming Roku's video and music entertainment directly to a TV, without a PC. It connects to the Internet instantly via built-in WiFi and supports up to 720p high-definition video. (Photo: Business Wire)

SARATOGA, Calif. & LONDON--(BUSINESS WIRE)--Roku ®, the leading streaming platform in the U.S., today announced the
company’s launch in Europe with the first of its streaming players now
available for purchase in the United Kingdom and Ireland. Consumers
living in those two countries can choose from two of Roku’s best-selling
models in the U.S. – the Roku LT and the Roku 2 XS – with both now
available for pre-order at Amazon.co.uk.

Roku currently features more than 40 channels of content in the U.K. and
Ireland including on-demand films and programmes from Netflix and
Crackle (Crackle is currently not available in Ireland); live and
on-demand sports from MLB.TV and Ultimate Fighting Championship
organisation; music from Classical TV and TuneIn; photos and videos from
Facebook and Flickr; news and entertainment from WSJ Live from the Wall
Street Journal, FoxNews.com and others from around the world – plus
casual games like Angry Birds. Roku expects to announce additional major
content channels by the time its players ship to customers in the U.K.
and Ireland.

“Roku launched the first ever streaming player to deliver Netflix to
consumers in the U.S. and now we are among the first to bring Netflix to
residents of the U.K. and Ireland,” said Clive Hudson, vice
president and general manager for Europe at Roku. “In addition to
Netflix, we are launching with a variety of entertainment channels and
look forward to expanding our content selection in the same way that we
have in the U.S. where we have more than 400 channels today.”

“Roku players will offer new Netflix members in the U.K. and Ireland
a great streaming experience with high-quality video delivered through
an easy-to-use product with an attractive price,” said Greg Peters,
vice president of product development at Netflix. “We’re happy to
count Roku amongst the devices that stream films and TV programmes to
the TVs of our new members in these countries.”

“Crackle’s ad-supported service on Roku players in the U.K. will
provide consumers with a uniquely curated experience that includes a
variety of Hollywood movies and TV episodes for free,” said Eric
Berger, executive vice president, digital networks, Sony Pictures
Television. “Roku is an exceptional partner and we’re delighted to
grow our relationship as they expand into these new territories to bring
an unparalleled viewing experience to consumers.”

The Roku LT is the lowest-cost option for streaming Roku’s video and
music entertainment directly to a TV, without a PC. The Roku LT connects
to the Internet instantly via built-in WiFi and supports up to 720p
high-definition video.

The Roku 2 XS provides the ultimate in TV entertainment. It features the
content found on the Roku LT and adds casual games including Angry
Birds. To enable casual gaming, the Roku 2 XS features an included
motion-controlled game remote – which connects via Bluetooth – and a
MicroSD slot for additional game storage. The Roku 2 XS supports up to
1080p high-definition video and includes an Ethernet port, in addition
to built-in WiFi, for a wired Internet connection. It also includes a
USB port for playing music, videos and photos off of any USB drive.

Both the Roku LT and the Roku 2 XS connect to standard-definition or
high-definition TVs via RCA or HDMI.

Roku’s open streaming platform brings new content providers to the TV
screen and expands the offerings of existing platforms such as channels
found on traditional cable and satellite networks. Content providers
interested in delivering entertainment to the TV can contact Roku at partners@roku.com.

Pricing and Availability

The Roku LT and the Roku 2 XS are available for pre-order now at www.Amazon.co.uk
for suggested retail prices of £49.99 and £99.99 respectively. Both
models are expected to ship at the end of January. Additional retailers
in the U.K. will be announced at a later date.

About Roku Inc.

Roku is a leading streaming platform. Since launching the first Netflix
streaming player in 2008, Roku has delivered entertainment content to
approximately 2.5 million streaming players. The Roku platform features
a growing collection of channels including Netflix, Amazon Instant
Video, Crackle, Hulu Plus, HBO GO™, MLB.TV, Pandora, Facebook and Angry
Birds. Renowned for their ease of use, value and selection of content,
the award‐winning Roku streaming players are available for purchase
through leading retailers in the U.S. and from Amazon.com in the U.K.
and Ireland. Roku was founded by Anthony Wood, inventor of the DVR. For
more information, visit www.roku.com.