Newzoo’s First Quarter of 2019 at a Glance

7 May 2019

What an amazing start to the year!

We hired 15 new colleagues across our offices in Amsterdam, San Francisco, and Shanghai. Among the latest additions to the team is Nick Rend, former Senior Director of Consumer Innovation at NASCAR, who will help devise and execute our strategy around sports and media (more on this will follow). Overall, there are now 73 people on the Newzoo team, made up of 27 different nationalities. Talk about a diverse bunch!

Speaking of which, we released our first corporate video earlier in Q1. Check it out below to learn more about what it’s like to work at Newzoo!

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Some Important Product Launches

Back in February, we also launched the fifth edition of our landmark Global Esports Market Report. We are always proud to see these reports sparking buzz and interest around the esports business. On that note: this year, the market will, for the first time, generate more than $1 billion in revenues! We also released our first-ever esports sponsorship report, helping consumer brands find their way in the exciting market. You can check that out here.

At the end of the quarter, we completed our consumer research in 30 markets, including two new additions: Saudi Arabia and New Zealand. We also created a video section on our website, the new home for all the lovely videos we’ve been creating over the past months.

Conferences, Conventions, and China: An Eventful Quarter

We attended and spoke at several events throughout the quarter, covering games, esports, and mobile. We even hosted our own meetup event for game companies in and around Amsterdam, with more than 100 visitors gathering at our office. Some of the events we attended include GDC, the Esports BAR, and China Connect.

In fact, China was a major theme for Newzoo in Q1. Not only did we speak at China Connect, but we also partnered up with Ecosports, which is now our exclusive content partner for the light version of our Global Esports Market Report in mainland China. Of course, we also celebrated the Chinese New Year with a bang! We enjoyed some delicious Chinese snacks and drinks and even scribed our very own Spring Festival Scrolls (some were better than others).

That’s not all, though! We also launched our first report on China’s streaming ecosystem, and it’s a far cry from what’s going on the West. Learn more about it here.

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