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Wednesday, 25 April 2012

Santam vs Nando's an unlikely duel

We have all come to expect something from the people behind Nando'sadvertising. They always seem to be able to produce something that brings a smile to one's face. Sometimes the adverts are deemed a little to risque like their 'Last dictator standing' advert which was ultimately banned from airing.

This time they have responded to an insurance company advert. The insurance company advert is clever in that gets you to start noticing things that you don't normally notice, as in the fine print, of for example your insurance contract. Watch the advert here.

Nando's, the popular fast food chicken chain, created this advert as a bit of a tongue-in-chick (cheek) response. Instead of the fine print of the contract they talk about the menu but in the same style and manner as the Santam advert. See it here.

This is normally where it ends as most companies that get spoofed by an Nando's advert normally object and go the boring legal route and get the advert banned. Thankfully for a company that is 94 years old they too have a sense of humour and responded brilliantly with this advert.

If only companies could be this way more often and avoid the courts and embrace the challenge, unlike some very standard bank.