Business Environment

Task 1. Describe how marketing techniques are used to market products in two organisations
The two organisations I have chosen Cadbury’s and The British Heart Foundation.

Cadbury is a British multinational confectionery company and the second largest confectionery brand in the world after Wrigley's. It is headquartered in Uxbridge, Greater London and operates in more than fifty countries worldwide. It is famous for its Dairy Milk chocolate, the Creme Egg and Roses selection box, and many other confectionery products.
Cadbury’s marketing activities has changed over the years because they keep coming up with different ideas and they had made sure that their customers like how they were presented their new products.
The British Heart Foundation (or BHF) is a charity organisation in the United Kingdom that funds research, education, care and awareness campaigns aimed to prevent heart diseases in humans.
The British Heart foundation was founded in 1961 by a group of medical professionals, who were concerned about the increasing death rate from cardiovascular disease. They wanted to fund extra research into the causes, diagnosis, treatment and prevention of heart and circulatory disease.
The British Heart Foundation marketing activities has changed over the years because they wanted to send out an important message for their audience to ensure to them to make a donation to their charity and the money goes for a good cause.

Cadbury’s | The British Heart Foundation | They had done a TV advert with a gorilla which is called Gorilla who was playing the drums to the song ‘In The Air Tonight’ by Phil Collins. It was proved to become popular, and it was in the advertising awards ceremonies and they won lots of prizes including Grand Prix Lion in Cannas in 2008. | They had decide to do something which was called Organ donation where the people who was mostly sick…...

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...What Is Business Environment?
Meaning: - The term Business Environment is composed of two words ‘Business’ and ‘Environment’. In simple terms, the state in which a person remains busy is known as Business. The word Business in its economic sense means human activities like production, extraction or purchase or sales of goods that are performed for earning profits.
On the other hand, the word ‘Environment’ refers to the aspects of surroundings. Therefore, Business Environment may be defined as a set of conditions – Social, Legal, Economical, Political or Institutional that are uncontrollable in nature and affects the functioning of organization. Business Environment has two components:
1. Internal Environment
2. External Environment
Internal Environment: It includes 5 Ms i.e. man, material, money, machinery and management, usually within the control of business. Business can make changes in these factors according to the change in the functioning of enterprise.
External Environment: Those factors which are beyond the control of business enterprise are included in external environment. These factors are: Government and Legal factors, Geo-Physical Factors, Political Factors, Socio-Cultural Factors, Demo-Graphical factors etc. It is of two Types:
1. Micro/Operating Environment
2. Macro/General Environment
Micro/Operating Environment: The environment which is close to business and affects its capacity to work is known as Micro or Operating Environment. It consists of......

...The Business Environment
BUS 100 – Intro to Business
The Business Environment
The role of business in the economy
A business is an economic system that provides goods and services with the aim of generating revenue. The notion of a possibility of being able to earn a profit itself offers incentive for starting ones own businesses. For growth and development to be achieved in any given economy, the government must strive to ensure that the environment is conducive which induces investments and while at the same time attracting international investments. Business offers an alternative source of employment in the economy (Asli, Inessa & Vojislav, 2006, p. 2969). This reduces the level of unemployment thereby reducing the rate of dependence on the working class of the economy. Additionally, this reduces social crimes like robbery as it provides most people with the means of livelihood.
Business enables a country earns foreign exchange from the export of its products in forms of goods and services to other countries in the global market. Foreign exchange is extremely valuable to any country. It is a means of payment for payment of the countries imports and helps to maintain a healthy balance of payment of a countries account. Foreign exchange also helps to make the individual businesses more profitable in the international market thus in the process strengthening the......

...The Business Environment
GUILLAUME, ORIS
Queena Swanson
BUS 100
2/4/2013
The public sector and private sector are terms used to describe the two main types of business industries within an economy. The largest distinction between them is that the public sector is owned and operated by the government, while the private sector is dominated by private business owners. The easiest way to tell the different between the two organizations is to look at who is in charge. In a public sector, employees, supervisors, and managers all work for the government. The company or organization is not owned by a corporation or a private owner, but the government of the region. Private sector organizations are operated by private citizens and many answer to a board of directors, owning partnership, or single owner. Employees in private sectors jobs are employed by the organization.
The organizations are also divided by their aims. Public sector groups have a duty to serve the public, and not usually in direct competition with other groups to meet the same demand. They are not profit oriented, and tend to provide services rather than goods. Private companies, usually aim for profit and try to outperform competitive business to meet the same demands. While private companies may have some humanitarian goals, their bottom line is typically the profitability of the business, not necessarily serving the public. There are many private businesses that may be considered part of the private...

...The Business environment
The Business Environment
1. Role of Business in the economy
The economy favors the existence of businesses, without one the other cannot exist. As they cover all sectors of industry and all walks of society, businesses have come to define the way modern free market or capitalistic economies are setup. The framework and design of various businesses transcends different settings and purposes. The common denominator is for the achievement of set goals, whether it is for profit or not for profit. These settings may be in many industries, such as agriculture, banking, healthcare and manufacturing as well as in the grand scheme of things the national economy itself can be viewed as a business.
In earlier in the history of mankind certain activities have been born due to the necessity of running businesses, banking for the funds raised by profits, manufacturing for products to be sold and consumed to complete the retail chain; humanity and business have become synonymous. Throughout history times have been changing meanwhile, business has been changing with them. Economic specialists describe resources manpower, capital, land and entrepreneurship put into the mix to result in the basic business model. As a result civilizations have made commercial activities that come with business their mainstay and this is a prominent role that business plays the modern economy. It drives production, with the trade of the goods and services for value. This...

...
1. Introduction page 2
2. The external environment page 3
3. Three models of relations between the company and the
external environment page 7
4. Analysis of internal environment page 8
5. Conclusion page 9
6. References page 9
1. INTRODUCTION
From the characteristics of the company as a technological and open economic system, it follows that the relations with the surroundings are basis of its operation and development. Just like the company that is subject to changes, so is the environment, which leads to changes of mutual and dependent direct and indirect relationships. The environment is a factor in the survival and effectiveness of the function and effectiveness of enterprise development. Creating a proper business and social environment in which firms operate normally, grow and develop is the permanent task of any government if it wants to ensure economic growth and prosperity of the country.
It is beyond any doubt that the developed market environment is the starting point for the construction of the market system. You need to know that the institutional arrangements and economic and systemic mechanisms in successful economies of most developed countries (Japan, USA, Germany ...) essentially differ with each other. Thus, we conclude that there is no universal model of the economy that can be applied to any other country.
Immediate environment consists of internal and external stakeholders.......

...Business Environment
Student Name
Student ID
Purpose of Submission
Submission Date
Introduction 3
1.1 Identify the purposes of different types of organization. 4
1.2 Describe the extent to which an organization meets the objectives of different stakeholders 5
1.3 Explain the responsibilities of an organization and strategies employed to meet them. 6
2.1 Explain how economic systems attempt to allocate resources effectively. 7
2.2 Assess the impact of fiscal and monetary policy on business organizations and their activities 8
2.3 Evaluate the impact of competition policy and other regulatory mechanisms on the activities of a selected organization. 9
3.1 Explain how market structures determine the pricing and output decisions of businesses. 10
3.2 Illustrate the way in which market forces shape organizational responses using a range of examples. 10
3.3 Judge how the business and cultural environments shape the behavior of a selected organization 11
4.1 Discuss the significance of international trade to UK business organizations. 11
4.2 Analyze the impact of global factors on UK business organizations. 12
4.3 Evaluate the impact of policies of the European Union on UK business organizations. 12
Conclusion 13
References: 14
Introduction
Every field regarding inquiry goes by using a life cycle; a fresh idea emerges, it develops
into a growing body regarding literature along with either will keep for you to grow as......

...The Business Environment
At the end of the lesson you should be able to:
1. Analyze the nature of organization being a system of inter-dependency
2. Understand how the environment influences the way business work
The environment is the totality of surrounding conditions alias he sum total of all the external conditions that effect an organism, community, material, or energy.
Business Environment of an organization refers to the elements that affect the achievement of it aims. Change in environment will affect both its input and output.
The two parts of a business environment are:
a) Internal Environment: Controllable Environment that comprises of the following:
* Organisational objectives & business activities - Must be clear and be the guidance for the whole business operation. Clearly seen through the company’s mission statement
Mission Statement: A statement of (1) what the organization wants to accomplish, (2) how the organization uniquely meets its targeted customers’ needs with its product & services.
* Financial resources & cost structure - avoid risk of half way projects, a waste of energy if planning is done for nothing - Example: Money, Labour, Materials and Equipments
* The organisation's skills & capabilities - Production, Management, Marketing, Research & Development, Finance, Others (e.g. vendors)
b) External Environment: Non-Controllable Environment
* The Economic Environment: Free......

...
Business environment
Introduction
Business environment is the combination of two factors internal and external. These two factors influence a company’s operating situation. In other words business environment is the sum of living person, location and natural resources. In business environment internal factors include five M’s such as, man, material, money, machine and management. These internal factors change the function of business. External factor are those factors which are beyond the control of business enterprise. These external factors are government factors, legal factors, physical factors and demographical factors. External environment or factors are also two types, micro environment and macro environment. Micro environment consist of suppliers, customers, market intermediaries, competitors and public. Micro environment is also known as operating environment. Another external environment or factors macro environment consists of non-economic environment, political environment, technological environment and socio-cultural environment etc. Business environment has some typical characteristics. It is a constantly changing system. Both short term and long term impact works on business environment. One of the most important characteristics of business environment is uncertainty.
Task1
1(a) Identify the purposes of different types of organization
There are many different types of organization in our socio-economic life. One organization is different from another......

...HNC Business
Student Name: Claire Broughton
Student Number: 30272054
Unit Title: Business Environment (Unit 1)
Unit Leader: Nigel Groser
Understanding the Business Environment
Date of Submission: 15/11/2015
Word Count: 4342
Introduction
The purpose of this report is to demonstrate an understanding of the business environment. Research into the John Lewis Partnership PLC will be utilised to show an understanding of the organisational purposes of businesses and the nature of the national environment in which businesses operate. The report will also address the behaviour of organisations in their market environment as well showing the significance of the global factors that shape national business activities.
Section 1
1.1 Types of Organisation
The John Lewis Partnership was founded in 1929 by John Spedan Lewis; the eldest of two sons whose father, John Lewis, had opened the first John Lewis store in 1864 in Oxford. Spedan Lewis has a unique approach to business in that the happiness of the employees was at the centre of his mind. He began to set up new practices such as a third weeks paid holiday, shorter working days, a staff committee and an in-house magazine, the Gazette, which is still published today. By 1914, these rather dramatic and forward-thinking adjustments to the staff working conditions were causing conflict between Spedan Lewis and his father, who was alarmed at such changes. This conflict resulted in Spedan Lewis withdrawing his active involvement......

...Unit Title: The Business Environment
Guided Learning Hours: 160
Level: Level 5
Number of Credits: 18
Learning Outcome 1
The learner will: Understand the significance of the environment on business activity.
Assessment Criteria
The learner can:
Indicative Content
1.1 Explain the features of
business activity.
1.1.1 Explain the business organisation as a transformation
process.
1.1.2 Describe the different ways in which a business may
structure its activities.
1.2 Discuss the complex
interactions that operate
between a business and
its environment.
1.2.1 Discuss the complexity, volatility and uniqueness of an
organisation's environment.
1.2.2 Explain the influence of shareholders on the internal
environment of an organisation.
1.2.3 Outline the nature of the external environment (PEST).
1.3 Explain the need for
change and its
management within an
individual business.
1.3.1 Discuss the need to monitor changes in the external
environment.
1.3.2 Discuss the implications of environmental change for a
business, its stakeholders and society.
1.3.3 Explain reasons for resistance to change by firms,
managers and employees.
1.3.4 Describe ways in which resistance to change may be
overcome.
Learning Outcome 2
The learner will: Understand the structure and organisation of business.
Assessment Criteria
The learner can:
Indicative Content
2.1 Discuss the impact of
industrial and legal
structure and size on
organisational behaviour.
2.1.1 Classify...

...how the business and cultural environments affects organisation 12
7.1Give an understanding of how "business" and "cultural" affects The Body Shop 13
7.2Show why "business" and "cultural" environments are important to The Body Shop 14
7.3 Summary 15
8.Conclusion 16
9.Reference 17
1.Introduction
This assignment mainly requires me to identity the purpose of an organization and investigate the behaviors of organisations and the market environment. It asks me to use 6 outcome points to discuss The Body Shop, let me know more about The Body Shop’s culture and business, improve my ability to analyze the brand, training my marketing skills.Certainly, I will try my best to do it by internet, book, magazine and so on and get a good marks as well.
2. Identify the purposes of different types of organisation.
In this part, we are going to talk about the purposes of different types of organisation, We will firstly introduce different types of organisation.
* 2.1 Differentiate the types of organizations
There are many different types of organisations. Following the categories can classify in a variety of ways, including: Size、Type of industry、Sector、Legal status.
* Size：Large、medium、small
* Type of industry：Primary、secondary、tertiary
* Sector：Private sector、public sector、Voluntary sector
* Legal status：Sole trader、partnership、Limited company
* And I will focus on sole trader、partnership and limited company
* Sole trades are a business......