Hilton unveils Canopy by Hilton brand, set to launch in 2015:

HILTON WORLDWIDE has introduced Canopy by Hilton, a new brand in the lifestyle category of next-generation boutique hotels emphasizing comfort, design and personalized experience. The Canopy by Hilton hotels will “take the emphasis off of capital-intensive design,” explains Hilton Worldwide CEO Christopher J. Nassetta, to provide “an energizing, comfortable stay.” Each hotel will be unique. The group will aim to tailor each property to suit guests’ needs, which vary from city to city. DON’T MISS: HILTON UNVEILS NEW LOBBY DESIGN The approach to design will focus on reflecting the energy of the local neighborhood and creating a comfortable, inviting atmosphere. Developed based on extensive client surveys , the Canopy by Hilton concept will offer more “included value,” something often requested by guests. An “artisanal” breakfast and WiFi are among the extras to be included w...