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Leading financial services firm deploys integrated CRM with
Salesforce SFA, Salesforce Service & Support and AppExchange applications to drive sales
development and client retention strategies

SAN FRANCISCO - April 3, 2007 - Salesforce.com [NYSE: CRM], the market and technology leader in
on-demand business services, today announced that Bear Stearns Asset Management has successfully
deployed Salesforce SFA, Salesforce Service & Support and applications downloaded from the
salesforce.com AppExchange directory. Bear Stearns Asset Management (BSAM) is using
Salesforce to consolidate global customer data and integrate multiple critical business systems for
portfolio performance management, billing, subscriptions and reporting. These operational
improvements have delivered significant business benefits including greater visibility into the
sales cycle, improved customer response times, and high user adoption.

Bear Stearns is one of the 29,800 companies of all sizes, industries and geographies that
comprised the salesforce.com customer base as of January 31, 2007. Revenue and subscribers will be
recognized as the service is delivered.

"We implemented Salesforce in only six weeks, and it immediately enabled us to gain greater
insight into our sales pipeline and across all of our customer interactions," said Rajan Govindan,
senior managing director and COO of BSAM. "Since our deployment, we now have many global users who
take advantage of the Salesforce application on a daily basis."

BSAM used applications from the AppExchange directory to easily customize its Salesforce
applications for its particular needs including:

Profundcom.net, which specializes in financial services and hedge funds, enabled
BSAM to build an interface with salesforce.com to track sales and marketing campaigns

The Workflow Tool that helped build and manage both internal and client-related
business processes for BSAM

"The AppExchange is an easy way to add functionality to Salesforce and continually improve
our business processes," added Mr. Govindan. "Looking forward, we're planning to deploy
AppExchange Mobile to our greater user base so our sales team has fast and easy access to customer
data while traveling. We're excited about keeping our front line employees more informed and
better able to serve our growing customer base."

Apex and the AppExchange

Apex is the on-demand platform for the next
generation of business applications. Apex reinvents traditional customization and integration
andenables a whole new generation of on-demand
applications that go beyond CRM.
All Apex components and applications can be easily shared, exchanged
and installed with a few simple clicks via salesforce.com's AppExchange directory, enabling all the
innovation that Apex unleashes to benefit the entire on-demand community.

The Apex on-demand platform is generally
available today. The Apex programming language is available today for developer preview, and
is currently scheduled to be available in beta to salesforce.com customers later in 2007.

Apex and the AppExchange

Apex is the on-demand platform for the next
generation of business applications. Apex reinvents traditional customization and integration
andenables a whole new generation of on-demand
applications that go beyond CRM.
All Apex components and applications can be easily shared, exchanged
and installed with a few simple clicks via salesforce.com's AppExchange directory, enabling all the
innovation that Apex unleashes to benefit the entire on-demand community.

The Apex on-demand platform is generally
available today. The Apex programming language is available today for developer preview, and
is currently scheduled to be available in beta to salesforce.com customers later in 2007.