Assimilate’s SCRATCH Among First to Support Apple’s ProRes RAW

April 6, 2019 –NAB 2019, Las Vegas NV – Assimilate today announced its SCRATCH
software product line is among the first to support Apple’s new ProRes RAW acquisition and compression
format. Dailies and post-production artists will now be able to read and import ProRes RAW files into
SCRATCH for streamlined workflows, from dailies through post-production.

Jeff Edson, CEO at
Assimilate, explained, “Apple’s ProRes RAW announcement is significant for a
number of reasons. The ProRes codec is the most widely used compression format
for acquisition, editing, and delivery, worldwide, because it simplifies the
camera to delivery process. At the same time, numerous RAW camera formats are
available today, which work well for in-depth analyzing of data for their
specific product line. Currently all camera manufacturers write their own SDKs
for their proprietary RAW formats. There is potential for ProRes RAW to become
a ubiquitous camera format, which means camera manufacturers would no longer
need to develop the variety of SDKs, resulting in significant cost savings,
lowering the barrier to entry, and streamlining the camera workflow. This would
also be advantageous to all DITs and post artists who would benefit by
streamlining their workflows by working with a ubiquitous file format rather
than the large variety that exists today, thus saving time, money, and enabling
faster time to market.”

“It’s a priority for
Assimilate to provide timely support for the latest camera and file formats to
ensure our SCRATCH user base has access to all the latest digital media
content, so we are very pleased to be among the first to support ProRes RAW,”
added Edson.

The SCRATCH tool
suite and workflow is resolution independent and currently supports the wide variety
of camera and file formats on the market.

Bob Odenkirk; Image courtesy of Cine Chromatix, Berlin

ProRes RAW

ProRes RAW is a new
acquisition format from Apple that offers the quality and workflow advantages
of RAW with the performance of ProRes. With ProRes RAW, editors can import,
edit and grade directly from the camera sensor, providing ultimate color and
contrast flexibility when adjusting highlights and shadows — this is especially
ideal for HDR workflows. And with performance optimized for macOS, editors can
play full-quality 4K ProRes RAW files on a MacBook Pro or iMac in real-time
without rendering. ProRes RAW files are even smaller than ProRes 4444 files,
allowing editors to make better use of storage while providing an excellent
alternative for archiving.

Pricing and
Availability

SCRATCH support of ProRes RAW is available April 8, 2019. To learn
more about the SCRATCH post-production

and dailies product line, including free 30-day trials and on-line
training opportunities, see

Assimilate provides
real-time post-production tools and workflows that have proven essential to
productivity and creativity in the creation of high-end 2D/3D/VR studio and
independent feature films, documentaries, TV episodes, and music videos. The SCRATCH
product line equips directors, DPs, on-set DITs and post-production artists
with the latest, state-of-the-art, cost-effective tools and workflows they need
to simplify the post-production process and achieve high-quality results.
SCRATCH is resolution independent, and continually updates support for nearly
all formats. Additionally, in SCRATCH VR, Assimilate offers the only
professional end-to-end VR workflow and tools for VR360 / 3D and VR180 / 3D –
including stitching, Ambisonic sound, and live streaming. Assimilate partners
with Z Cam to offer complete, integrated VR workflows with its Scratch VR and
the Z Cam S1, S1 Pro, and K1 Pro VR cameras – from previews to shoot, data
management, stitch, color grading compositing, finishing, and mastering. Assimilate
also partners with Sennheiser to include its world-class audio capability with
its AMBEO A-B converter integrated in SCRATCH VR. Learn more at www.assimilateinc.com.