Barely a few weeks after its Supreme Court tried rolling back the rights guaranteed by the U.S. Supreme Court 2015 same-sex marriage ruling, the Texas legislature is trying to pass three different bills that would limit transgender people’s access to public bathrooms.

While many political observers assume the legislation is merely red meat for conservative voters passed off as a way to “protect young children from sexual predators” (a largely non-existent problem already forbidden by other sexual assault laws), The Texas Association of Business — an organization made up of multi-national corporations and small businesses throughout the state — has begun airing an anti-bathroom bill radio ad that incorporates Texas’ pro football team, the Dallas Cowboys.

“As a lifelong Cowboys fan, I’m thrilled that the 2018 NFL Draft could be in Dallas, bringing the NFL’s brightest stars, tens of thousands of fans and millions in revenue to our state. But all of that could be in jeopardy.

The legislature is considering unnecessary legislation that could harm our state. These bathroom bills won’t make us safer, but if they pass, the NFL could reject Dallas’ bid to host the draft, costing Texas million of dollars in lost revenue and leaving a lot of Cowboys fans angry.

Let’s use common sense. Tell your legislator to reject these bathroom bills and bring the NFL draft to Texas.”

Listen to the anti-bathroom bill ad which mentions the Dallas Cowboys:

The ad will reportedly run on 26 stations in the Dallas area and is part of a larger $1 million ad buy against the bills spearheaded by The Texas Association of Business.

Though the NFL has not publicly commented on Texas’ proposed legislation, an NFL spokesperson said, “If a proposal that is discriminatory or inconsistent with our values were to become law there, that would certainly be a factor considered when thinking about awarding future events.”