Marketing without direction or strategy is like speaking into an unplugged mic.

You can talk, but does anyone actually hear you?

As providers in the ever-changing world of senior healthcare youmay be asking yourself, "How do I make my business relevant when all I have time for is keeping my business running?" Too often, this heads down approach leads to, at best, missed opportunities and, at worst, one of your competitors grabbing your hard earned market share.

UPPERCASE marketing is all about helping you create and recreate business using a solid combination of the right marketing paired with the right technology. So much of our professional time is caught up in the everyday tasks of doing business that we find it difficult to tell people about our business--to market it, to get the word out, to create leads which create revenue, to do those things that help our business grow.

Creating an integrated approach to visibility is key.

What Keeps You Up at Night?

We’ll take your answers to that question & simplify them using the right mix of marketing, technology and 17+ years worth of senior healthcare expertise.We realize that the worlds of marketing and technology are now forever integrated. The key to success is the perfect blend of the two. With that blend, you will find solutions, create opportunities & experience outstanding results. We’re going to make you look good.

UPPERCASE will increase your visibility in the marketplace by developing, organizing and executing a marketing strategy that dovetails with the unique philosophies of your business. By increasing visibility, you have top-of-mind awareness with potential customers; they will immediately associate you & your business with the needed product or service.UPPERCASE is making a distinct difference for our current clients. We can do the same for you.

How It Gets Done

In short, we listen.

We want to know what your technology and marketing problems look, feel & sound like so we can develop a plan, together. Consider us your business therapist minus the couch and the funky tweed jacket.

Our services philosophy at Uppercase marketing is to dovetail our options with the business problems of our clients. Since we work closely to develop a plan, you’ll receive a customized experience tailored just for your business.What are some of the things that we do?

Create congruent branding that makes YOU stand out in the market.

Create vibrant, relevant content.

Coach you & your staff in the best social media practices.

Keep you updated on the latest social trends that may work great for your product or service.

Facilitate design of website & collateral materials so that your messaging is balanced.

Manage special projects and events.

Who We Work With

i.e. Friends of UPPERCASE

UPPERCASE marketing is not only committed to phenomenal work, but also demonstrates a philanthropic spirit! The Williamson County Geriatric Council was challenged with needing a dynamic website to keep the community informed about its terrific programming, but had virtually no budget. UPPERCASE marketing graciously offered to develop, host and update the site, Pro Bono. The board was thrilled with the end result and could not have asked for a more user-friendly website.Doug KiddPresident/OwnerAlways Best Care Senior Services of Nashville, TNPresident Williamson County Geriatric Council

Having known Kayse Martin professionally for 14 years, I am proud to work with a business that has a longstanding reputation for leadership and integrity. UPPERCASE is value driven and results oriented. They have helped our nonprofit agency reach new heights, and we were proud to recognize their leadership at our June 2013 annual meeting and awards luncheon.

Tom StarlingPresident/CEOMental Health America of Middle Tennessee

The idea of marketing unglued me, that was until I had the incredible pleasure of meeting Kayse Martin. She reassured me that being who I am, sharing my passion about senior care, and sharing what made our care unique was marketing! With some real guidance and step by step instruction from her, I soon became our marketer. Thank you Kayse for your words of wisdom & true encouragement…I couldn’t have done it without you!!!Carrie StaffordFormer OwnerComfort Keepers, Spring Hill

An organization’s commitment to quality is best evidenced by its staff. For the past 2 years, LeadingAge Tennessee has contracted with UPPERCASE marketing for planning & support services for its annual conference and vendor showcase. Without a doubt, the success of each year’s conference can be attributed to the attention to detail provided by Kayse Martin with UPPERCASE. Her quality driven approach combined with innovative thinking that continuously drives suggestions for improvement is a win-win.Vickie W. Harris, MBA, NHAExecutive DirectorLeadingAge Tennessee

UPPERCASE marketing has been instrumental in assisting Mental Health America in the aging and Alzheimer’s arena. Kayse Martin is an essential member of our Education Committee and interviewed psychiatrists for a series of four segments to be aired on local television and on our website. We were proud to award her our 2013 Volunteer of the Year Award.Diane Gramann, MSW, LAPSW, ACSWManager of Program ServicesMental Health America of Middle Tennessee

KnowingAge

Coming soon!

Meet Us

It's rude if we don't introduce ourselves.

Kayse Martin

FOUNDERMARKETING DIVASTORYTELLER

McKendree Village, Sterling House, LeadingAge

Matt Martin

FOUNDERTECH GEEKIDEATOR

Averitt Express, Benson Music, Ingram Marine Group

Talk to us

If you’ve already come this far, go ahead and give us a shout. We’ll gather a team of problem solvers & opportunity seekers to tackle any marketing issue so fast it’ll seem like magic!We love to talk, so if you would rather call you can reach us at (615) 538-8441. If email is your game, shoot us a message at hello (@) uppercasemarketing.com. Thanks!