For seven weeks, the following postcards were sent to all the homes of Newburyport High School students. Each week focused on a different topic, including the legality of marijuana and underage drinking, sexual health and each card provided adults with statistics and facts to build a groundwork from where parents could engage young people in their lives in what can be challenging conversations. These postcards were also converted into advertisements in The Daily News on a weekly basis to reach other community members.

In conjunction with the Newburyport High School Theatre Department's cast of "RENT: School Edition", we were able to create six public service announcements that were also emailed to parents over the course of our campaign. These PSAs were created as a tool to inform adults on ways to talk (or not to talk) to youth, the importance of being positive role models and Social Host laws. Here's one of our favorites:

The rest of the PSAs from the campaign, and even more videos, can be seen on our YouTube channel, BEACONCO.