EDIT: I added a short paragraph addressing the forum's position in relation to the app. I also fixed some grammar errors that disappointed me.

The problem with their marketing isn't their banner ads. It's that they have had numerous fake websites purporting to compare their product to the competition, then declare theirs the winner. It's the internet's version of infomercials. They have spammed these and other forums with fake inquiries about the software, followed by faked praise. At least, that's the take I had considering that the posters in question both had accounts created the same day with no other history here. Facebook doesn't do anything like that. In all fairness, I have read that they claim those things were all being done by their 3rd party affiliates, but ultimately it does come back to them and their decision to leave their reputation and fate in the hands of affiliate program partners. It does appear that they may have reigned in this sort of thing... I can't currently find any fake review sites.