This week I headed off to the unveiling of the Top 12 Toys for Christmas 2017 at DreamToys.

Every year when DreamToys rolls around I have to pinch myself that I get to present toys and gadgets on telly for a living. I promise – it is a job that I 100% appreciate and yes, I do know how lucky I am. So off I went, jingle-belling all the way, to see what toys the industry panel of experts predict the little ones will go nuts for this Christmas. Here they are:

Product Name

Company Name

RRP

Enchantimals Playhouse Panda Set

Mattel

£32.99

Fingerlings

Jazwares/WowWe

£14.99

FurReal Roarin’ Tyler

Hasbro

£134.99

Hatchimals Surprise

Spin Master Toys

£74.99

Laser X – 2 Player Pack

Character Options

£49.99

L.O.L. Surprise Series 2

MGA Entertainment

£9.99

Nerf Nitro Longshot Smash

Hasbro

£21.99

Paw Patrol Sea Patroller

Spin Master Toys

£69.99

PJ Masks Headquarters Playset

Flair Leisure Products

£49.99

Star Wars: BB-8

Lego

£84.99

The Original Stretch Armstrong

Character Options

£21.99

Toilet Trouble

Hasbro

£17.99

As you can see the list includes smatterings of nostalgia, technology, board games and popular licences.

Gary Grant, chair of the DreamToys committee shared an interesting statistic, “39% of toy presents bought for children at Christmas will be directly driven from children’s wish lists or letters to Santa. Therefore, more than 60 per cent of consumers buying presents for children this Christmas are likely to rely on lists like DreamToys to make an informed purchasing decision”.

So – a great insight into what may lie under the trees of British kids this Christmas Day. Enjoy.