Michelob Ultra has had a premium sponsorship with the Dallas AT&T Byron Nelson for multiple years. In 2017 we set out to create unique experiences as well as a relaxing atmosphere for visitors to the tournament. We promoted our presence and experiences before the tournament through social, digital and off-premise displays.

Chevron Houston Marathon

Michelob Ultra was a premium sponsor of the Chevron Houston Marathon in 2017. They wanted to come up with some unique ways of showcasing the brand in ways that it would connect to the running community.