MS SHIFT is an established software and technology company that services the leading hotels of the world. The systems were developed for the hospitality industry to join operational needs and technology.

Today, we provide what we consider to be the most powerful, comprehensive and intuitive systems available on the market.

Our systems are used around the globe by companies including Marriott International, Marriott Vacations Worldwide, Starwood Hotels & Resorts, Hilton Hotels & Resorts, The Peninsula Hotels Group and many more independent boutique properties.

In the beginning, the firm, founded in New York City, serviced some of the largest and busiest hotels in Times Square. This initial suite of services managed by an exceptional team of computer engineering specialists, focused on tools to help hotels reduce costs associated with worker’s compensation claims, guest losses and other areas of liability.

Designed and implemented by experienced veterans of the hospitality industry, MS SHIFT reflects years of practical experience and is the only system built exclusively for the hotel industry. It is recognized as an essential tool for every hotel Security Director.

2005
The company, founded by Ori Zur, a computer science engineer and a veteran of the hotel industry, developed the first line of MS Shift software products for the hospitality industry. By the end of 2005, MS SHIFT had a dedicated list of clients.

2007
MS SHIFT continued with steady growth and expansion with the development of its first Mobile application. The MS SHIFT App encompassed all of the daily tasks combined with the mobility that was needed.

2008
Continued success’ and building on the needs for many clients, MS SHIFT created and added to its line of value added products, a true Package Management System. This new development led to significant growth, bringing on new and prestigious clients such as W Hotels brands and more.

2009
Growth and expansion continued with a dedicated master service agreement with Marriott International which enabled MS SHIFT to serve as an “All in One” solution for Marriott hotels. Marriott International, Inc. is a leading hospitality company with more than 5,000 properties in over 80 countries and territories around the world.

2010
MS SHIFT signed another significant master agreement with Marriott Vacations Worldwide, the world’s leading pure-play public timeshare company. Its brands include Marriott Vacation Club, Grand Residences by Marriott and The Ritz-Carlton Destination Club.

2011
MS SHIFT expanded its footprint to Asia following the finalization of a service agreement with The Peninsula Hotel group, considered to be one of the most luxurious brands worldwide.

2012
Marked as another important year for the growth of MS SHIFT with the addition of Starwood Hotels & Resorts Worldwide, one of the world's largest hotel & resorts companies. A master agreement enabled MS SHIFT to service its nine distinct, global hotel brands including Westin, Sheraton, W Hotels, St. Regis and The Luxury Collection.

2013
Expanding our footprint by entering Latin America with our Loss Prevention systems, we began offerring our systems in both Spanish and Portuguese to such exotic destinatons as Cancun, Mexico, Caracas, Venezuela and Rio De Janiero, Brazil. Hotels in the CALA region began using MS SHIFT in their daily Security Operations to enhance their overall Loss Prevention programs.

2014
MS SHIFT welcomed Loews Hotels and Resorts to its impressive and growing roster of clients.

2015
Another remarkable year, MS SHIFT adds Rosen Hotels & Resorts, PCH Resorts and many other hotels to their growing list of clients. In that same year, we broadened our global footprint further by establishing a presence with properties across Latin America and the Middle East.

2016
In 2016 we landed in Europe, providing leading hotels from London to France with our Loss Prevention systems to help them secure their environments. The need for hotels to provide a higher-level of safety and security is ever increasing throughout the globe.

2017
With the settling merge between Marriott and Starwood, it brought together the best of Loss Prevention practices associated between the largest hotel company in the world and its rival. Adding an additional 1000+ hotels to its global portfolio, Marriott stood-fast in transferring its preferred Loss Prevention software systems provided by MS SHIFT to all their managed Starwood brands that required it. MS SHIFT is pleased to stand by their reputation for leading the way in software services and innovation to the hospitality industry.
The year has also shown more demand in the need for all-in-one systems. MS SHIFT has expanded its list of clients providing multi-systems for global companies such as Hyatt, IHG and more.

Looking toward the future
For 2018 and beyond, MS SHIFT anticipates continued expansion in response to an ever-increasing need for streamlined technology in the hospitality industry. MS SHIFT continues to research and develop its array of services, providing hotels with more applications and hardware solutions in addition to increasing its reach to our international clientele. By maintaining our systems with constant updating, we continue to exceed the expectations of what hotel technology can do.

The success of this strategy is undeniable, and remains much-valued by MS Shift's impressive and growing list of partners.