Mitch Ross made a surprise appearance in New Orleans on Friday, apologizing to all the athletes that he and his supplement firm, S.W.A.T.S., have hurt this week.

Except now, he may need to issue another apology, to Steve Weatherford. In the latest chapter of the strangest saga of Super Bowl week, Ross — wearing a sleeveless shirt and showcasing his now-infamous deer antler spray — held an impromptu press conference. And midway through, he claimed he provided Weatherford, the Giants' punter, with "performance chips," unique performance-boosting holograms.

"I've never even met Mitch Ross," Weatherford told the Daily News. "Total bogus. This guy is scrounging for something."

Ross has been scrounging all week, milking the 15 minutes of fame provided by this week's Sports Illustrated profile of S.W.A.T.S. (Sports With Alternatives to Steroids) in which Ross claimed to have supplied deer antler spray (which includes a banned substance, IGF-1) and chips to Ravens linebacker Ray Lewis and the Alabama and LSU football teams, among others. Lewis blasted Ross on Wednesday.

All week, Ross and partner Christopher Key have returned calls and done radio interviews, invaluable exposure for their company. And here Ross was again.