Hordes of commenters pledged to buy the cookies, marketed through Kraft’s Nabisco brand, to show solidarity. That lead some users to question the company’s motives.

“What’s funny is the fact that people are congratulating ‘Oreo’ for taking this stand and ‘not caring about profits,’ wrote Facebook user Dennis Archer. “This will do nothing but cause an influx of sales, which Nabisco was well aware of.”

Other major companies have also gone public with their backing of the LGBT community. Searching for the word “gay” in Google brings up a scalloped, rainbow-colored ribbon under the search bar.