Past News Releases

Today, NBC’s “The Today Show,” welcomed Kathleen Baty, “The Safety Chick” who profiled a handful of safe, back to school products, including ETY•Kids® Safe-Listening Earphones from Etymotic Research. This year, many schools will include earphones on their school supply list, and Etymotic, an innovator of hearing wellness solutions, offers the best product anywhere for young ears. Their ETY•Kids Safe-Listening Earphones, offered in yellow, pink and black, sound great, and are engineered to control maximum sound output delivered to the eardrum. By controlling the earphones themselves, it is not necessary to restrict the volume setting on a portable player. Sound coming through ETY•Kids earphones will never exceed safe levels, so teachers and parents can rest easy.

“Hearing loss is a real public health concern with approximately 17 percent of American adults reporting some hearing loss. And with the popularity of digital music players, we need to promote awareness of the potential risks to hearing,” said Dr. Gail Gudmundsen, managing director of audiology at Etymotic Research. “We can provide peace of mind for teachers and parents who are unsure how much sound is too much. ETY•Kids promote safe listening. With ETY•Kids, students can listen at full volume on their portable players for up to 4 hours a day without risk. No other earphone company can make this claim.”

Another critical back-to-school school supply from Etymotic is their ETY•Plugs® earplugs used to prevent the cumulative and irreversible effects of high noise levels on a child’s hearing - like those in school band rooms and even on outdoor fields where marching bands play. The easiest solution for protecting a child's hearing is to send them to school with durable, re-usable high-fidelity ETY•Plugs earplugs from Etymotic. ETY•Plugs reduce sound to safer levels without blocking it completely, so students can still hear band directors and others around them. Back to School is a great time to think about protecting a child's hearing heath with ETY•Plugs earplugs, and ETY•Kids earphones, “as seen on the Today Show.”

About Etymotic
Etymotic is a research, development and manufacturing company that designs high-fidelity personal audio products and hearing wellness solutions to assess enhance and protect hearing. For over 30 years, innovation and education have been central to Etymotic’s mission. Etymotic is one of the most respected leaders in high-fidelity audio and hearing conservation.

For more information about Etymotic, its hearing wellness mission and its products, please visit http://www.etymotic.com.