When someone searches for your business on Google, your listing will be displayed with distinct buttons for your website and directions to your place. There’s a good chance that people will click the button and land up on your website, thereby increasing your site traffic.

3. Facebook Page

Facebook is one of the most popular social media channels worldwide, so getting a Facebook page for your business is a must. The page needs to be updated with a direct link to your website, a description of your business, the exact location and contact details.

You can also create a call to action right on your Facebook page, asking followers to check out your website. This ensures that you get more site visitors from Facebook.

Permit check-ins on your Facebook page. This way when someone checks into your business location, people in their friend circle get to know about your business.

Take time to also regularly engage with your audience on Facebook. This gains you more visibility and allows other people to find you online.

4. Local Directories

Every city has a bunch of online directories, categorized by the exact geographical location. Most of these local online directories allow you to list your business for free.

Register your business profile in a few reputed online directories pertaining to your region, and update it with a few intrinsic details such as:

Business Name

Website

Address

PIN Code

Phone Number

Email ID

Logo (if any)

5. Bing Places Listing

While Google is the more popular search engine, Bing has quite a good following as well. Claim your Bing Places listing and update it with your business name, website, address and other contact details.

The next time someone uses Bing to search for your business niche in your area, your business will pop up in their search results. They can click through to view your website and check out your exact location as well.

Here’s the list of countries where Bing Places is currently active:

Australia

Austria

Brazil

Canada

China

Germany

Hong Kong

India

Italy

Mexico

Spain

Switzerland

Taiwan

United Kingdom

United States of America

6. Blogging

Having an updated blog is a great way to build quality content that ranks well with search engines. You can use blogging as a tool to get more local visitors to your business website.

You can blog about events related to your niche that are happening in your city, conferences that you are attending or even interesting things to do in your locality.

For example, a real estate business can blog about:

A real-estate convention that is happening in the city

Open houses that they are holding in specific localities

Hot selling properties that people would love to take a look at

7. Guest Contributions

Publishing articles on external websites that have good domain authority enables you to get quality links back to your website. Scope out a few local blogs/websites that accept guest contributions and email them some article pitches.

Write quality articles that will resonate with their audience, and you’ll be sure to have many visitors checking out your website. While linking back to your site, make sure you don’t over-optimize keywords, but rather link back with a phrase or sentence.

8. Twitter Profile

Twitter isn’t as popular as Facebook, but it does help local businesses. Update your Twitter profile with a link to your website and your location as well. Engage with your Twitter audience on a regular basis to keep them interested in your business.

Enable location sharing on your profile, so your location is appended every time tweet. You can also use hashtags with your location to get more visibility on Twitter.

9. FourSquare Page

FourSquare is one social network that makes it easy for people to check in to the locations they are visiting. Get your business registered on FourSquare, and be sure to update it with links to your website and other social media channels.

Every time someone searches FourSquare for businesses in your niche, your page will pop up and they will most likely click through and view your website as well. When someone checks into your business, their friends will get to know about your business too, which is an added bonus.

As you can see, optimizing your business using local SEO techniques is not rocket science. Just pick up a couple of avenues from the list above and get started. With consistent effort, it’s only a matter of time before you see local visitors pouring into your website.

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School teacher turned internet marketing consultant, Sunu Philip is a Certified SEO Specialist. She founded “Clothed in Scarlet” to help women discover their unique God-given strengths and turn their talents into profits online. She offers subscribers a Free Online Business Startup Kit to help them start their online business from scratch.

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Who is Behind Clothed in Scarlet

My name is Sunu Philip and I work as an Internet Marketing Consultant. I founded Clothed In Scarlet with a vision to help women lead a life completely and abundantly with God as center. I would like to help you use your talents to make money online and support your family.