PARIS - September 28, 2010: Range Rover has today unveiled four pop-up
temporary street installations at key Parisian landmarks. The brand has
worked with leading contemporary Parisian artists to create artworks which
have been inspired by the new Range Rover Evoque and the city of Paris.

The installations focus on luxury, design, sustainability and technology
and represent key aspects of the car. Each will be unveiled at the start of
Paris Fashion Week and have been created by artists André (AKA Monsieur A),
JCDC, Surface To Air and Yorgo Touplas. Each of the chosen artists has long
been influenced by their city, Paris, but today they each reveal how this
relationship has led to a three-day street pop-up with Range Rover.

Artist JCDC says of his installation: “My representation of luxury
references grace, intimacy and protection. This is a concept frequently
related to my work with bespoke and couture fashion. Similar to luxury
clothing, this installation reflects a graceful protection.”

The pop-up street installations have been built around a wire frame
replica of the Range Rover Evoque and will be positioned at iconic
locations, including the Pompidou Centre and the Palais de Tokyo. They will
be in situ from September 28th – September 30th 2010 and open to the
public to view.

Land Rover design director, Gerry McGovern, said: “The Range Rover
Evoque has been designed with a creative and urban audience in mind. Like a
true Range Rover, the Evoque delivers the all-weather, all-surface
capability which is a hallmark of the brand. Paris is the first city to see
the car and we wanted to mark its arrival with a series of unique
installations that epitomise the cars’ city spirit.”

The Range Rover Evoque will be officially unveiled at the Paris Motor
Show on September 30 2010. The all-new coupe is the smallest, lightest and
most fuel-efficient Range Rover ever. It will be a truly global car and
will be sold in over 160 markets from summer 2011.