The study analyses trends of the NFC tags market globally across different applications. With gaining awareness among customers, NFC is expected to witness greater traction in the coming years. This study focuses on the trends, challenges, and factors that drive market growth. The study provides region-wide analysis in addition to providing competitive analysis. It covers the use of NFC in different applications and the trends across these applications. Furthermore, the deliverable focuses on certain key Mega Trends and its impact on the adoption rate of this technology across regions. This deliverable will provide key market participants with the necessary business intelligence to help them accelerate growth in a fast-paced market.

Executive Summary

•The global near field communication (NFC) market is expected to grow at a compound annual growth rate (CAGR) of X percent between 2011 and 2018.•Currently, the major revenue contributors are the services and events segments. Key growth application for the services segment includes smart marketing.oProduct authentication application is expected to witness greater traction in the future.•The largest revenue contributor regionally in 2018 is expected to be the Americas ($X million), Europe, Middle-east and Africa (EMEA - $X million), and Asia-Pacific (APAC - $X million). Asia-Pacific is expected to witness considerable growth during the forecast period.•With customer convenience being the key factor driving growth opportunities in the global NFC market, the market will continue to gain prominence during the forecast period. Short-term opportunities rely mainly on smart marketing by commercial vendors.•Despite EMEA providing considerable opportunities for NFC in the service segment, the Americas and Asia-Pacific are the primary contributors to this segment. Through the forecast period, focus on product authentication is particularly expected to gain prominence in EMEA, thereby driving growth opportunities in the NFC market.•With growing demand for NFC tags, on-time delivery and volume availability are expected to be key competitive factors in this market. In terms of purchasing criterion, brand perception is expected to be among the key factors.•In this nascent market, the value chain is currently dominated by the system integrators. This trend is expected to continue over the forecast period, with NFC vendors focused on offering products.•As knowledge about the technology gains prominence, demand for one-stop shop solutions is expected to increase.