Integrated Design™

What is it?

Integrated Design™ is a comprehensive approach to 360-degree branding, combining brand identity, packaging graphic design, 3D structural design, brand/product naming, and even the architecture of point of sale plus category management into a complete branding system based on user brand experience.

This comprehensive approach in the Integrated Design™ method is based on: first, design’s power of persuasion (independent of the medium and consistent); second, modularity, i.e. freedom of selecting off-line/on-line media; and finally, optimisation of budget and visual communication tools.

What for?

brand strategies

360-degree branding

competitive advantage building

For whom?

marketing leaders

in-direct procurement

category management

CEO’s and CMO’s

Design Audit ™

What is it?

Design Audit™ evaluates a category in-store exposition and/or a brand packaging from consumer’s perspective. It helps assess the current situation and identify strengths/weaknesses of the products portfolio, branding, and packaging design. Merciless audit of an in-shop brand standout!

No research company can provide results better than Design Audit™! Our service converts visible and hidden exposure issues into a specific corrective plan, taking category management, trade marketing and brand communication into account.

What for?

category management

portfolio planning

strategic marketing

marketing services buying

For whom?

trade marketing

brand marketing

innovations

sales department

How and why?

comprehensive

multifaceted

innovative

time- and cost-effective

NPD Ideation ™

What is it?

NPD Ideation™ is outsourcing your product innovations generation. It is based on our own methodology of consumer insights exploration. It enables rapid portfolio revitalisation, new segmentation, category development and/or product range extension into new territories. We have already completed dozens of NPD Ideation™ projects with long-term impact on our clients’ brand portfolio development.

What for?

product innovations

portfolio development

brand expansion

For whom?

innovation leaders

brand marketing

R&D

sales departments

How and why?

innovation outsourcing

visionary and practical

strategic and expertise-based

Opportunity Mapping ™

What is it?

Opportunity Mapping™ is a global-trends based strategic service for developing future assortments. It is a road map for long-term brand development. It delves into areas that are under the radar of marketers and CEO's standard thinking, actions and plans. Far beyond!

It helps to materialise, visualise, structure, and to plan initial visions or to create a company’s vision of product portfolio strategy through techniques and methods that are understood by employees from different departments and specialists from different fields.

What for?

product innovations

trends-based strategies

new business development

For whom?

CEO’s, business leaders,

heads of brand marketing

innovation leaders

How and why?

visionary and critical,

strategic ‘future’ visualisation

blue-ocean-like thinking

Visual Planning ™

What is it?

Visual Planning™ is a consulting service focused on the brand architecture planning as well as assortment re-positioning and restructuring, helping members of the decision-making team reach an agreement through visualisation of assumptions, thoughts, and conceptions about the product portfolio structure especially about taxonomy of subsegments and product variants.

Visual Planning™ improves the effectiveness of complex portfolio management. It provides a strategic helicopter view on the current and/or future products ranges.

What for?

category management

portfolio planning

market segmentations

For whom?

brand marketers

category management

CEO’s, business owners

How and why?

portfolio strategy ideograms

efficient visual thinking

Design Talks ™

What is it?

Visual Planning™ is a consulting service focused on the brand architecture planning as well as assortment re-positioning and restructuring, helping members of the decision-making team reach an agreement through visualisation of assumptions, thoughts, and conceptions about the product portfolio structure especially about taxonomy of subsegments and product variants.

Visual Planning™ improves the effectiveness of complex portfolio management. It provides a strategic helicopter view on the current and/or future products ranges.

What for?

category management

portfolio planning

market segmentations

For whom?

brand marketers

category management

CEO’s, business owners

How and why?

portfolio strategy ideograms

efficient visual thinking

Syncretics ™

What is it?

Syncretics™ is a strategic/creative workshop for creating uniform problem solutions. It eliminates the I-wasn’t-there mindset. It combines different and contradictory beliefs and approaches into a shared development plan, ignoring the linear methods of step-by-step actions.

What for?

product innovations

portfolio planning

interdepartmental conflicts

For whom?

innovation teams

strategic marketing

multidisciplinary teams

How and why?

eliminates functional silos

exceptionally efficient

rapid

Naming™

What is it?

Naming™ is a consulting service most often confused with the work of a copywriter from an advertising agency. SiebertHead’s Naming™ involves a methodical creation of names for products, brands, and companies, using the original Exploration Fields Method developed by our partner: Turketti.com naming consultancy!

It takes into account many non-creative aspects of a name, including translingual phonetic limitations, distribution channels and product exposition methods, semiotic and cultural aspects of a given category language, typographical problems letter setting in a name, and many more.

What for?

For whom?

How and why?

maximising print results at optimised costs,

supports TCO for services buying,

improves implementation and speed-to-market

Technical Immersion ™

What is it?

A change or improvement of a bottle shape structure, cup, tub, carton box cutter-guide or of printing technology frequently seems like an unsolvable problem. Most organisations start working on projects without any basic knowledge about in-house technical limitations and limits of their suppliers.

Technical Immersion™ rapidly eliminates the risk of thinking and acting with a somehow-things-will-work-out approach, increasing the chances of completing implementation without delays and extra costs even BEFORE the start of the project!

Technical Immersion™ is a consulting service enabling the analysis, assessment, optimisation, and even standardisation of internal processes within the customer’s business units and its external environment. It provides answers to questions like: what can be done, what cannot be done, and how/what to change to enable primary and secondary packaging implementation.

What for?

deployment improvement

supplier monitoring

implicit risk assessment

process optimisation

For whom?

marketing teams

services buyers

packaging departments

trade marketing

How and why?

multidisciplinary knowledge eliminating implicit technical risks

practical knowledge transfer to the customer

Our other services:

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