Blockchain and alternative cryptocurrencies have revolutionized the way the world works. First conceived as a transparent, private, secure, and tamper-proof way to execute and record transactions, blockchain is disrupting the way we approach everything from healthcare, finance, and transportation to entertainment, education, and even politics and governance.

What bridges the gap between projects and the users who actually use and benefit from them are the crypto tokens – also known as alternative currencies – that power each project. These tokens are used to trade real value and services between different parties participating in or using an individual blockchain project or service. And even though this market is still somewhat in its infancy, billions of dollars’ worth of crypto trades take place on exchanges all over the world on a daily basis. In this way, exchanges play an important role in facilitating the growth of the crypto space by helping new ideas and services reach a global audience.

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To put things in some perspective, consider this: There are currently over 500 active exchanges in operation around the world. These exchanges list a combination of 2,000 different cryptocurrencies, and they have supported the growth of the crypto space from when it was valued at roughly $10 billion in 2014 to when it reached an overall market cap of over $700 billion by early 2018 – an increase of over 7000% over a period of hardly four short years.

What’s important to note about the development of exchanges, however, is that it has taken place in successive stages. The majority of high-volume exchanges today operate in a centralized fashion and run much like a private company. We can think of the first generation of exchanges as operators such as Binance. These are large and successful operations that take a straightforward cut from transactions as trading fees. As the crypto market matured and developed, we saw the rise of 2nd generation exchanges. Think of Fcoin: Such exchanges, realizing that trading can be incentivized in new and different ways, allowed users to save on trading fees by using special trading tokens issued by the exchange itself, and by allowing users to mine platform-specific tokens which could then be used to pay transaction fees.

Seeing the opportunity to provide a never-before-seen level of customer focus, however, BitMax.io was launched as the first truly 3rd generation cryptocurrency exchange that built upon the strengths of previous exchange models and added services never before seen in this space. And the third-generation exchange, BitMax.io, has officially started mining and reverse-mining on Nov 18, 8:09 PM EST (Nov 19, 9:09am, CST).

BitMax.io (BTMX.io) is a global operator of an innovative digital asset trading platform with a broad range of products and services for global retail and institutional clients. With its relentless focus on transparency, reliability, and quality of execution and client services, BitMax.io has established itself as a clear leader in the crypto trading and exchange space.

While Binance is renowned as a pioneer in the crypto exchange space and boasts extremely robust technical specs (such as the capacity to handle 1,400,000 orders per second, high liquidity, and multi-coin support), the platform pioneered the first iteration of basic exchange services. Innovations such as trans-fee-mining only came about with 2nd-generation services. While Fcoin does, in fact, offer trans-fee-mining services to its users, the next generation of crypto enthusiasts want and expect more. They want smooth and low-cost, services; the ability to access a wider range of profit-making investment vehicles; the ability to benefit from mining and holding their tokens rather than suffering losses due either to liquidity issues or market volatility.

It is in these areas that BitMax.io is redefining how public exchanges should operate.

BitMax.io relentlessly focuses on transparency, high-performance, security, and liquidity. Furthermore, led by a truly global team of leaders and innovators from the financial and high-tech services spaces, the platform provides 24/7/365 global trading services, real-time settlement of trades, trading fees of 0.04% – the lowest in the industry – along with customer-focused trading models, including not just trans-fee-mining but reverse mining for the Maker trades as well, in which for all Maker trades, mined tokens are returned to the exchange for permanent lock-up to manage inflation and to provide traders with a healthy balanced secondary market for their mined tokens.

The BitMax.io team, with extensive experience with Wall Street and blue-chip financial companies, has tried to incorporate liquidity provision rebate mechanisms popular in the mature exchanges of financial services sector to the crypto exchange space to give traders more useful and attractive investment options. It is here that BitMax.io benefits heavily from the experiences of founder Mr. George Cao, the founder of Delpha Capital and a lifetime expert in electronic trading and portfolio management with the likes of Barclays Capital and Knight Capital Group. Mr. Cao also has a PhD from the University of Chicago. Alongside Mr. Cao is Ms. Ariel Ling, co-founder of BitMax.io. She has 18+ years’ experience in strategic planning and business development across multiple asset classes from equities, fixed income to FX with global heavyweights such as Deutsche Bank, Barclays Capital, and KPMG, making her uniquely qualified to lead BitMax.io’s global business strategy and portfolio management.

BitMax.io’s project selection criteria make very clear the platform’s commitment to supporting high-quality blockchain projects with their fundraising needs and providing traders with more investment opportunities. There are no project listing fees, and a comprehensive list of criteria must be met before projects are selected for listing. Furthermore, BitMax.io only lists high-quality projects and primary listing projects, such as the recent partnership with Lambda on the BitMax.io’s Primary Listing.

By empowering people to invest in cryptocurrency projects and initiatives of their own choice without hindrances such as high costs, limited investment options, and other restrictions on trade such as high spreads and trading slippage, BitMax.io is striving to advance crypto trading from very short-term speculative driven to mid-to-longer term investment mindset. It is focused on allowing more and more users to not only enter this space but to benefit from it as well in a scalable, transparent, and hassle-free way, and it is committed to the well-being listed projects and tokens as well as everyday users.

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