DeveloPrint's Management Analyzed the Mass Production Market at the European TransPromo Summit

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Dan Peer DeveloPrint's Chairman and President and CEO Dotan Buchsweiler provided an insight into the European mass production market and shared their experience showing how digital print solutions can increase return on investment.

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Dan Peer, Chairman and President of DeveloPrint, and Dotan Buchsweiler, Managing Director and CEO of DeveloPrint, addressed digital-print professionals who attended the European TransPromo Summit in Belgium.

DeveloPrint is a one-stop-shop service provider specializing in integrating, managing and customizing mass digital print solutions and services. In the presentation, titled "It's all about ROI", Peer and Buchsweiler shared with the audience DeveloPrint's philosophy and service solution. The main message was that carrying out a TransPromo initiative is not enough, and that it also requires turning it into a live marketing communication platform with 'real added value'.

The European TransPromo Summit, organized by InfoTrends and 4IT Group, focused on the strategies, techniques, and tools for fusing the traditional transaction document with marketing messages to enhance customer communications, improve customer retention, and increase revenue. The event took place on October 6-7, 2009 at the Square Brussels Meeting Centre in Brussels, Belgium.

During the session, Peer and Buchsweiler presented a study case of a company that managed to show an exceptional return on investment through the implementation of a successful TransPromo strategy.

"For a legal advice one goes to a lawyer and for dealing with financial issues you hire an accountant, but where do you turn to when you need to carry out a TransPromo campaign?," said Peer. "TransPromo strategy should be executed by TransPromo professionals, who possess multi disciplinary understanding in relevant area such as: data mining, marketing, graphic design, document composition and printing. Such strategy should focus on core values such as customer needs and marketing goals and should be geared towards adding real value. Our presentation provides an opportunity to show how it can be done in reality."

DeveloPrint's executives explained why the European mass production TransPromo market is peaking up slowly. They also shared findings, which indicate that there is a gap at this relatively new market.

"On the one hand, print service providers understand that strategically they should adopt variable color capabilities. On the other hand, enterprises, and even those who understand and appreciate the opportunity of shifting to digital color, wish to get a full solution and see the added value," said Buchsweiler. "The problem is that most print service providers are not able to supply an end-to-end solution and can't prove an effective and relevant TransPromo product that will show the expected ROI. The print service provider finds himself often confronting challenges that are not part of his core business, while he doesn't have the resources, knowledge and will to take responsibilities in these areas. The required skills include: marketing understanding, CRM, data mining, design and other aspects."

Buchsweiler is a renowned expert in high volume transactions and direct mail color output. After managing the end-to-end project of implementing the world's first mass production digital color press (VersaMark), Buchsweiler became COO and board member of Be'eri Printers, one of the world's leaders in mass customized digital print. In 2007, Buchsweiler founded DeveloPrint as a European-based consulting company, supporting leading players in the digital printing industry. At the beginning of 2009 the company went through a strategic change transforming to a service-based operation.

Peer joined DeveloPrint on January 2009 as Chairman and President to lead the strategic change of transforming DeveloPrint into a full-service, leading player in the European TransPromo market. Prior to joining DeveloPrint, Peer held several senior positions at a number of top tier companies. Among others, he serves as CEO, CFO and COO of Makhteshim Agan, a leading publicly traded agrichemical manufacturer with annual revenues of more than $2 billion.

About DeveloPrint
DeveloPrint provides a wide range of services, including integrating, managing and customizing mass digital colour print solutions. By combining the most advanced digital printing technologies offered by print services providers with client's databases and our infrastructure, know-how and expertise, DeveloPrint can offer an outstanding marketing communication platform. Once established, we offer on-going services for a live and renewed marketing tool.

DeveloPrint's management is internationally recognized for its wide experience in defining and delivering personalized and customized TransPromo and Direct mail solutions. With more than 12 years of experience and the completion of groundbreaking projects, we can ensure that our customers receive a comprehensive solution that is personally tailored for them.

DeveloPrint is based in Belgium and serves clients all over Europe. Our customers are large and medium enterprises looking to benefit from advanced personalized campaigns, including direct mail and TransPromotional products. For more information please go to DeveloPrint Web site at, http://www.developrint.com.