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Sets are king when it comes to SQL Server, but sometimes you need to see data row by row. Window
Functions help you get the best of both worlds. Learn when and where these functions can help you get what you need without compromising performance.

This 500 level session will focus on using undocumented statements and trace flags to get insight into how the query optimizer works and show you which operations it performs during query optimization.

R was originally for doing stats, but it now does database CRUD, reporting, documentation, and even websites. It can be awkward to know where to start, so this session fast tracks you to the sections you need to know about.

It's 18:00 o'clock on Friday. You execute a process that usually takes a few minutes and start packing in order to start the weekend. You are already with your bag on your back, but the process doesn't finish. What should you do now?

T4 templating will be a first class citizen in SSDT for SQL Server 2014. This session will show why you should use this technology for SQL code generation and how you can automate the process. The session will be demo rich.

So you have heard of SQL Server Data Tools (SSDT), you have started using it but not entirely sure how to use it to it's full potential. This session is perfect for adopters of SSDT and how to get the most out of it.

The plan cache is one of SQL Server's fundamental components. Getting to know it can take you a few steps ahead in optimizing your system.
In this session we will demonstrate ways the Plan Cache can help us identify performance problems.

This session will show you how parameter sniffing works and in which cases could be a problem. How to diagnose and troubleshoot parameter sniffing problems and their solutions will be discussed as well.

At the heart of SQL Server is the cost based optimizer. This is driven by estimates and they in turn are driven by statistics.
This will be a deep dive into how the optimizer makes its decisions to give you a plan, the things that can go wrong.

The geospatial capabilities in SQL Server are not only powerful, but easy and fun to use! In this session, learn how to integrate location-awareness into your own applications with the geometry and geography data types.

This session will discuss what a modern strategy for data warehousing can be in this era, considering how the use of technologies like PowerPivot or Analysis Services Tabular affect the way you should model your data.

This session will include a variety of such activities including Gathering Performance Counters in several servers at the same time using posh jobs, identifying Blocked Sessions and Reading & filtering SQL Error Log even if the Instance is offline

Most T-SQL developers know that the APPLY operator can be used to invoke a table valued function. But do you know the other ways APPLY can be used? Come learn five additional use cases and leave with a few new tricks up your T-SQL sleeves.

While knowledge of SQL Server troubleshooting still applies to the Windows Azure SQL Database service, there are new and different features, methods, and tools that are unique to cloud database computing. Come learn about these new techniques.

In this session, we are going to explain and test different DW features in SQL Server 2012, including star join optimization through bitmap filters, table partitioning, window functions, columnstore indices and more.

We'll focus on the awesome new SQL Server 2012 stuff that will make your T-SQL development a breeze. We'll look at new stuff like OFFSET, WINDOWING FUNCTIONS, SEQUENCES, ERROR HANDLING, FORMAT & CONVERT functions and METADATA DISCOVERY.

Most of us use Excel in our Daily work, but are you familiar with the Business Intelligence features in Excel? In this session we'll look at some of the most common and useful BI features in Excel 2010 and discuss limitations and best practices.

This session looks at some of the different methods available to load slowly changing dimension data into a data warehouse, and compares the relative performance given different data scenarios and traditional storage compared with FusionIO

The fill-factor index option has a huge impact on the performance of your DB. By using a different approach for specific use cases this session will give you the tools to find the most optimal fill-factor for your tables.

Snapshots without snapshots...is that possible? Take a "Classic" snapshot fact table, add some temporal data theory and you'll get a new fact table than can store snapshot data without doing snapshots. A life saver when you have a lot of data.

SQL Server optimizer doesn't use and index seek for execution of your query although the query is high selective? What is better, when and why: LIKE vs: SUBSTRING, IN vs. EXISTS, SUBQUERY vs. JOIN. Why you should not use the UPPER or LOWER functions?

This session will take a look at query plan operators, what they are, what they each do, why they get chosen and also how to avoid using them when they perform badly. This will be held mainly in management studio with lots of examples

It's important to keep a baseline of performance metrics that allow us to know when something is wrong and help us to track it down and fix the problem. This session will show you how to use PowerShell to gather your baseline and how to report it.

How many times have you needed to automate a restore process Asynchronous to N databases and be notified when each finalized? ...Or the SQL Server service stopped in your Server X and a notification in W task bar showing immediately what happened ?

How do you do database maintenance in an enterprise environment? In this session I will go through how you can do backup, integrity check, index and statistics maintenance using Ola Hallengren's Maintenance Solution.

Service Broker was introduced in SQL Server 2005 to provide asyncronous messaging in your database applications. In this session we'll walk you through the basics of Service Broker and show how you can use it to build highly scalable applications.