iTunes competitor, Joost, running on Apple TV

Joost, an iTunes competitor can now be run on an Apple TV. Joostteam and ars technica both have articles.

Joost, though still in beta, is the brainchild of the same people behind the Kazaa and Skype. It will offer Cable TV shows straight to your computer, via the internet by way of (legal) peer to peer filesharing. Obviously, this could be a brilliant function to have on your Apple TV!