Intel details Core i7, i5, i3 branding plans

Intel has shed some light on its branding plans for upcoming processors saying it would center on three main designations: the lower-end Core i3, mid-range Core i5, and high-end Core i7. The move is expected to reinforce Core as the flagship brand, phasing out or renaming current Core 2 Duo and Quad parts, while making the performance jumps between processors more transparent to the average consumer.

Perhaps they'd be more accurate if they renamed their Centrino chipset the "incompatible with other companies' Wi-Fi, especially Intersil" chipset. (To this day, they haven't fixed the nasty bugs which keep Centrino laptops from associating with the millions of access points that use the Prism II chipset.)

"...while making the performance jumps between processors more transparent to the average consumer."

I'm not entirely certain that a transparent performance jump is of any benefit to the consumer. I would hope that the performance jumps are more radical and apparent when moving through the i3, i5 and i7 lineup.