Marriott Stands Alone in Its Move to Cut Meetings Commissions

The more creative a meeting or event, the more impactful and memorable it is. Why don’t more organizations prioritize making the most of their events?

— Andrew Sheivachman

Share

Tweet

Share

Post

Send

Last week in Montreal, I had the pleasure of chatting with executives from AccorHotels and a variety of event professionals and hoteliers from around the world.

Accor’s luxury executives said they have no plans to follow Marriott’s lead on commission cuts. They’re also uncertain whether creative hotel event spaces will catch on globally, even if the outcome of a meeting in one can be so much more memorable than a traditional boring conference room.

Check out my story below on the latest from Accor. We also have the news on shifts in digital advertising, the rise of eSports arenas, and how brands are playing around with augmented reality.

If you have any feedback about the newsletter or news tips, feel free to reach out via email at as@skift.com or tweet me @sheivach. A few people sent me angry emails last week for calling virtual reality a gimmick, so feel free to keep them coming.

Event Marketing

Facebook Takes On Google With Trip-Planning Ads: Facebook isn’t really in the conversation yet when it comes to competing with Google in travel advertising. But Facebook has the ability to reach travelers at various stages of the trip-planning process so it has the potential to be even more disruptive than it has been.

UK Meeting Spending Surged in 2017: Spending per attendee, and on meeting production itself, exploded in 2017 according to new research on the UK event sector. What’s most impressive is the spending growth coupled with a slight decrease in actual attendees.