Life of a Content Strategist
As a Content Strategist I create a plan for your content including its logical structure and unifying narrative messaging. This involves working along multidisciplinary lines including business and marketing objectives, time and budget constraints, technological considerations, and the creative aspect of copywriting and UI/UX design.

Content strategy occupies an interstitial area between business, marketing, copywriting, design, and technology. It helps to have a background like i do with experience in product management, running a business, advertising, information technology, and 10+ years of copywriting, information architecture, and design expertise.

Why should I care about Content Strategy?
So, what does all this mean? What do I, the client, get out of your fancy content strategy?
The answer is: a better user experience for your customers and prospects by giving them what they're looking for while providing your brand and product narrative along with desired content.