AD QUEST

An advertising board game?

That’s right. We made one (AD-Michael Camarra). Ad Quest packs the absurdities of advertising into a simple board game. You play the role of creative attempting the often-painful journey from briefing to a book piece. Along the way, you’ll face the wrath of clients, focus groups, rebriefs and so much more. The best portfolio wins.

PHASES

The game takes you through the typical stages of an advertising project: Concepting, Client Reviews, Testing, Production and Post Production.

< INBOX CARDS

Good news or bad news, you’ll find it all in your email. Each inbox card presents a classic industry scenario and either drives you back or sends you forward.

It usually drives you back.

WILD CARDS >

Wild cards are big, game-swinging moves that can earn you book pieces, make you immune to rebriefs, or allow you to switch places with other players. These are the ways we get ahead in advertising.

REBRIEFS

It wouldn’t be a game about advertising if there weren’t rebriefs all over the board. When you rebrief, you start over. Just like real life!

CHARACTERS

You can choose from six different cliché creative archetypes. If you’re lucky, you might just be able to play as yourself.

THE PARTS

We’ve made a handful of legit, playable copies of Ad Quest and are more than happy to bring one by for a little show-and-tell.