Video: Introduction

(Music Playing) Margo Chase: I will come up with something that I like or an idea or a shape that I like, and then that kind of idea will be in my mind when I am working on something for a client. I believe design can change people's minds. You really after a while start to realize that you are just being hired to decorate stuff. It's like, oh, just make it pretty, and as long as it looks pretty and cool, they are really happy. To me, that was really limiting, that was just like sort of one side of my brain. I love making things pretty and cool, but I feel like they ought to be pretty and cool for a reason.

Margo Chase is one of the most influential graphic designers of our time. Over the past 20 years, Margo's highly expressive work has been seen in movie posters for Bram Stoker's Dracula; on album covers for top performers like Cher, Madonna, and Prince; and in ads for brands such as Starbucks, Target, and Procter & Gamble. With a background in biology, Margo migrated to the world of graphic design, where she brought a unique, organic quality to logos, lettering, and identity design. Never one to live life passively, Margo has developed a love for competitive aerobatic flying in her own high-performance plane. This installment of Creative Inspirations takes viewers inside the studio, portfolio, and adrenaline-pumped lifestyle of this inspired and inspiring designer.

Introduction

(Music Playing)Margo Chase: I will come up with something that I like or an idea or a shape that I like,and then that kind of idea will be in my mind when I am working on something for a client.I believe design can change people's minds.You really after a while start to realize that you are just being hired to decorate stuff.It's like, oh, just make it pretty, and as long as it looks pretty and cool,they are really happy.To me, that was really limiting, that was just like sort of one side of my brain.I love making things pretty and cool, but I feel like they ought to be pretty and cool for a reason.

I am Goth. Getting known as doing one thing is kind of nice, because you get lots ofwork in that one style, and it's kind of horrible because people think youcan't do anything else.I am a typophiliac.We really only created just the word envision for the poster, and then after awhile I was like, I really, really like those letter forms, I want to make awhole alphabet out of them.So it became an entire font.I love the Mira Calligraphiae Monumenta.This I find really inspiring, and I think you will be able to see someconnections between the style and some of the work that I do.

This is something I just love.I draw on the sky.I love the idea that there is this goal of perfection that I am striving for,because it keeps the challenge there, since perfection is something you can really never achieve.I have learned that it's really important to surround yourself with talented people.The reason we do this is really to help clients solve a business problem, andwhen they come back afterwards and say that their sales increased 40% because ofthe design we did, we think we did a good job.I am Margo Chase.

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