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Secret Cinema's Back To The Future back on sale 1pm

After a server crash that left countless fans of Secret Cinema and Back To The Future disappointed yesterday, the group has switched ticket providers and sales will be up and running from 1pm today (5 June).

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The 80s flick is hugely popular even without the intersection with the always creative and surprising Secret Cinema group. This time around, the news that the whole of Hill Valley would be recreated for the summer show was too much for fans to bear apparently, when 50,000 tried to make a purchase yesterday morning. "Our marketing is still very word of mouth, we try to build it up and create anticipation," Secret Cinema founder and creative director Fabien Riggall told Wired.co.uk. "But yesterday it just went through the roof. It was the same ticket provider we always use, but it crashed their entire server."

The team made the swift decision to shut down sales, and switch to SeeTickets, the provider that powers Glastonbury's ticket sales. "There's massive love for this film and we were prepared for it, but not prepared..." admitted Riggall. "It's pretty heart breaking -- the whole of the social media from our side was people frustrated and waiting." "We did everything we could and we appreciate the loss of people's time. It was just one of those things -- the old ticket provider had the capacity, but sometimes these things happen."

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Riggall believes the crash definitely had something to do with the public's love for the iconic 80s film, and the nostalgia it heralds. "A lot of people know about Secret Cinema but haven't been yet -- if the servers would have allowed it, I think it would have been a really amazing day. The thing about building a town is that the audience are property developers. The more people attend, the richer the world will be. They are building this with us. What it represents, to their childhood -- that's what's so heartbreaking."

The whole of Secret Cinema is so carefully thought out, this time with the secret Hill Valley alleys that will enable a spot of audience time travel, and every other time with physical tickets reflecting the film content (from doctors section letters for

One Flew Over the Cuckoo's Nest to letters of transit for

Casablanca). Riggall's wish is that one day that element of fun is possible even through ticket sales. "The ticket experience is part of the experience, but it's always a stress. I hope one day these things have a connection."

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Riggall suggested Wired.co.uk hand deliver them via hoverboards, but we simply don't have the manpower.