Digital Marketing Training Workshops and Seminars

Digitization has revolutionized marketing. From tablets and big data to new customer monitoring tools and the global emergence of social networking, recent technology has revolutionized the modes of communication through which businesses and brands engage with consumers. New social media have brought onto the public stage word-of-mouth conversations driving brand awareness and brand loyalty, and user-generated content on review and ratings sites making or breaking demand for products or services.
This course is designed to help executives master the new rules of marketing in the digital age, covering a range of topics that include search marketing, social network marketing and analytics, mobile advertising and commerce, digital advertising etc.
Google Adwords
Introduction to Google AdWords
How AdWord works
Cost and Bidding of AdWords
Cost per Click, Cost per Impression bids
Placement of Ads
AdRank – How Google determines which ads appear where
Setting up your AdWords Account
Keywords
Importance of Keywords &amp; How Keywords work
Building your Keyword list
Techniques for improving your Keyword list
Facebook
How does Facebook Algorithm work
Using Facebook Live
Page vs Group vs Individual accounts
How campaigns works
How to reach out to your target audience
Facebook for personal branding
Case Studies – Best practices
Twitter
How does search work on Twitter
Personal branding and content development
How to find and participate in right topics
Connecting with thought leaders
Running promoted campaigns to gain attention
Case Studies – Best practices
YouTube
Understanding how YouTube works
Monetization of content on YouTube
Video types that works on YouTube
Case Studies – Best practices
LinkedIn
Overview of LinkedIn
Using Linkedin Pulse to become a thought leader
Power of Virality and smart replies
Becoming part of relevant groups and understanding right content.
Target Audeince
This seminar is designed for marketing professionals , mid to senior level marketers, who are involved in interactive marketing strategies and would like to gain a practical understanding of the latest techniques and tools available.