WZRD is an American alternative rock band and music production team, composed of longtime friends and frequent collaborators, recording artist Kid Cudi and record producer Dot da Genius.[1] Formed in New York City in 2010, Cudi originally named the band Wizard, inspired by the Black Sabbath song of the same name. However, Cudi renamed the band on two separate occasions, the first being in April 2011 to 2 Be Continuum, explaining: "I needed something more original, something different..."