Just posted a new Q & A Video and you can see it right here: Send your questions in for next week’s episode, right here Today I answer the following 3 questions: How to put a squeeze page together… How long should it take to …

OK, lots to catch up with… For starters, this is the LONGEST I’ve ever gone, since my business has been online, without sending out a tip. Yes, I’ve definitely been somewhat invisible. (Funny to think that at one point — say… only 10 years ago… …

(Make sure you read through this because at the end, I’m going to point you to a rare, old marketing video that’s absolutely brilliant.) Here’s a really smart formula you can use to create virtually any marketing campaign. If you follow it, and do the …

Cool copywriting tip today. But before we get started, I just want you to know I posted 10 new Offbeat Ads on my blog. They’re amusing, and definitely offbeat, so check them out here. Today let’s talk a little bit about headlines. In my book, …

Today, a great copywriting tip in Part 3 in this series: I was very fortunate, early in my career, to read a book that’s often overlooked with respect to selling in print, or writing copy. It’s called “How To Write A Good Advertisement,” by Victor …

WORST letter I ever wrote: I was going through some old files the other day, and I found what has to be… the absolute WORST letter I ever wrote. It’s a letter I sent out to people back in 2000, when I first started writing …

** Note: Starting Wednesday, we’re going to have a big blowout Easter sale where you can get 50% off all our products, sales copy reviews, and hourly consulting (only). I’ll be sending out more details tomorrow. *** When I first started writing sales copy, I …

I’m VERY busy right now – copywriting clients, consulting, and outside projects. So daily tips haven’t been as frequent, and I’m sorry about that. Next week, we’re going to have a big blowout Easter sale, so sharpen your credit cards, ok? Today, I want to …

One of the most important things you an do, especially when you’re trying to generate leads, is disclose as many facts as you can about your product or service. For some reason, people seem to feel “facts” are boring… and that your customers, clients, and …

Making money using direct mail isn’t easy. BUT… it’s also not as hard as you think it is, simply because not a lot of people are using direct mail. And once you make it work, you get to tap into a steady stream of very …

Before we go any further, see if you know the correct answers to any of these 3 questions, and then we’ll talk about a very cool customer engagement strategy: 1. What’s the most important part of your sales letter, display ad or website? 2. If …

There are several people I’ve studied over the years, who’ve made a huge impact on how I think, with respect to marketing. Specifically, the “social engineering” behind what you’re selling. “Social engineering” is a term I first heard Gary Halbert used. And what he was …

Today’s tip is only for people who are willing to go the extra mile when you’re trying to sell in print. It’s like doing cardio before or after you work out with weights — only the die-hards are going to do it. Similarly, only those …

O.K., so before you think this is a feel good mindset post about Karma… let me tell you that it’s not. If you don’t already know that being selfish is just bad for you, in general… I can’t help you. I’m assuming everyone reading this …

I’ve posted a couple of unconventional new ads to the Offbeat Ads section of my blog. Check ’em out when you get a chance. Oh, and don’t worry – we’re going to have comments set up there pretty soon, so you can contribute your own …

Chances are good, you had a fairly strong “guttural” reaction to the subject of today’s e-mail — especially if you’re married. Why? The answer is simple: *********** ATTENTION, Current and prior customers & clients, ONLY: Make 2013 your best year EVER *********** Divorce is one …

Most people spend far too much time thinking about, “Should I write more or should I write less?” Or… “Long copy versus short copy?” This is a completely irrelevant question. It’s like asking, “How much time should I spend working out?” In all three of …

If you completed yesterday’s one-question survey — thanks. And if you haven’t, check it out now. I’ll post up the answers, as well as some of the comments, early next week. (Some of the comments are very interesting.) Results like this make things feel like …

Since it’s Friday and since I just got back in town after a few days, today’s message is going to be short… and sweet: *********** Free Strategy Session! Limited number of strategy sessions now available for current or prior customers and clients (Including amazon.com book …

New pop-culture feature for curiosity-seekers: I listen to music almost all day long. and for the last 7 years in my offline newsletter, Seductive Selling, I’ve included the particular music i’m listening to when I’m writing the newsletter. so from now on, at the very …

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Need some help with your marketing? Looking to generate more qualified leads or increase the value of your customers and clients? Want to discuss a copywriting project you have? If so, then give me a call at 813-333-2463. If we’re not available, leave me a message and someone will return your call as soon as possible.