Who's going to download the January 17 demo for38 Studios fantasy action-RPG Kingdoms of Amalur: Reckoning? Now that folks that play it earn exclusive armor and weapons for Mass Effect 3, I'd say everybody.

Massively multiplayer gamers that haven't taken a break from Trion World's Rift to go play The Old Republic are a special sort of people. Now you can stay in touch with them via Rift Mobile, a free iOS app that allows players to chat with their friends and win fabulous prizes on the go.

If one million players download the Dragon Age II demo in the week following its February 22 release on the Xbox 360, PC, and PlayStation 3, magic artifacts will be theirs for the taking. BioWare issues its Dragon Age II Call to Arms.

NCsoft reveals Aion: The Official Magazine, a monthly online publication that delivers the latest news, player guides, and community tips to Aion players to the tune of $3.99 an issue, with exclusive in-game items coming every month.

Valve cracks open the door to its zombie-proof fortress and tosses out preorder details for Left 4 Dead 2, with a 10% discount, early demo access, and an in-game bonus awaiting those who put their money down.

The game card aisle in your local Target isn't just for gPotato and NEXON cash anymore. Beginning just this past weekend, NCsoft, in conjunction with technology firm InComm, have begun releasing specialized game cards to retail outlets throughout North America. More than just game time cards, The City of Heroes and…