CBS Money Watch: Summer Reading for Sales Pros

Ah, summertime! Time to curl up on the beach or by the lake with a good Nook. Or Kindle. Traditionalists out there may even pick up one of those old-fashioned books (ink and paper included). In addition to the latest spy thriller or romance novel, consider adding some recent sales advice books to your summer reading pile.

Here are five I recommend:

Go-Givers Sell More (by Bob Burg and John David Mann). A practical guide to powerful and effective sales, this book turns the conventional process of selling on its head. Its approach to business and sales is based on five steps: adding value; touching lives; building networks; being real; and staying open. Punctuated by stories of real-life salespeople who have prospered by giving more, Go-Givers Sell More offers tips and strategies that anyone can start applying right away in their sales career. Also don’t miss co-author Burg’s critically acclaimed book, Endless Referrals: Network Your Everyday Contacts Into Sales, which has sold over 200,000 copies and remains a great read.