CRM Strategy Manager | £80k – £95k

Insights & CRM

A leading online business are looking for a CRM Strategy Manager to grow and develop their CRM function after their recent digital transformation. Historically their CRM activities have been product and email led, however they are now investing heavily in new automation tools to plan and deliver more customer-centric personalised campaigns, which you will play a key part in.

Due to the internal changes with their CRM strategy and objectives, you will be responsible for reviewing the campaign focus and will drive change management by infusing customer journey behaviour and execution throughout the team.

CRM Strategy Manager Responsibilities

Working closely with the Head of CRM, you will implement engaging, creative and customer centric strategies

Work closely with the Data Strategy/ Planning team to incorporate personalisation into lifecycle campaigns

Translate the new customer plans into execution schedules by collaborating with Marketing, Data, Brand and Ops teams

Ensure that all campaigns are fit for purpose and tested before execution

Produce clear plans for each quarter to deliver new customer lead objectives

Communicate with internal stakeholders as the business moves through the delivery of the new CRM programme

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