The former footballer and global style icon inspired the brand's new campaign

David Beckham has been announced as the new ambassador of Tudor watches. For his first gig, David stars in the brand's Born To Dare campaign wearing a handsome Black Bay S&G, a vintage-inspired steel and gold diver's watch as well as the Black Bay Chrono watch from Tudor's diving and motorsports heritage.

"I was attracted to Tudor by the attention to detail I could see in their watches," David said in a statement. "I then learned about the history of the brand. One of adventure, pioneer diving, and daring expeditions. I was instantly hooked."