New & Noteworthy

Ladder @ Work makes it easier than ever for people to get term life insurance coverage, in a place where they’re probably already used to it being offered as an option — at work. Whether you’re an employee in a large corporation, or a self-employed person hustling in the gig economy, you need life insurance that can move and change with you as your work changes — and that’s what Ladder @ Work does.

Ladder and SoFi are teaming upto fundamentally change how people access and manage life insurance over time. This collaboration demonstrates how Ladder is able to partner with like-minded companies to make life insurance more streamlined, accessible and dynamically linked to other key pieces of your financial puzzle.

We are adding Indiana, Kansas, Idaho and Georgia to the family of states that we cover. With Ladder now in 96% of US states, we only have two more to go: Florida and New York. So stay tuned, Floridians and New Yorkers — the best is yet to come.

Today, we are proud to announce that Ladder is available in the great state of Texas, in addition to our beloved California. By the end of the year, we will be rolling out in the vast majority of states across the country.

The easiest way for us to measure our customer delight is our growth. One hundred days after launch, our customers received more than $100 million of coverage. Now, at 200 days, we are proud to announced that we have tripled that to more than $300 million of coverage.

One hundred days into the launch of Ladder, one thing is clear: offering people instant, fully underwritten life insurance online is filling a real need in the market. We are thrilled to announce that we have issued well over $100M of coverage in our first 100 days.