Online Marketing Pricing for Law Firms

Obviously where you place your online marketing dollars is a big decision. We want to help you make an informed decision much easier so below are a few things we do differently.

Market Exclusivity: We only work with one law firm, per law niche, per market, period. This is huge! Why would any lawyer marketing agency put you in an arena and have you fight with other paying customers from the same marketing firm? How do they choose who wins? It’s usually by dollars and it’s not a fair fight. We only partner with one firm and we fight to dominate.

Transparency:All of our fees are front and center, no hidden markups on Google or astronomical “hosting” fees that include some ambiguous add ons that you will never use. We also don’t charge you monthly for one-time projects. Out of all the competing lawyer marketing firms you can FIND on the internet, almost ALL of them charge you monthly fees for things they simply set up once and then “monitor”.

No Long-Term Contract: 90 days in the beginning, then our agreement is month to month. Our average customer retention is 39 months, (that’s growing every month, because our clients have no intention of canceling).

You Own It: If we build your website, it’s yours, the URL is yours even the tracking numbers are yours. We don’t hold you hostage.

Done For You: We’ll handle it… everything. From the transferring of your website over from your former marketing agency, to writing press releases, to updating your staff bios, sending out emails for reviews, to responding to reviews, we will do it for you (with your approval of course).

Dedicated Account Representatives: Their entire job is to take care of you and make sure you are getting fantastic results. They will go over your reports with you and cater to your every need.

Results: The online world is changing…fast. More than ever, we must improvise, adapt, adjust and overcome! Online Marketing for Lawyers is a muddy mountain, two steps forward and sometimes one step back. But we always keep climbing. We guarantee you verifiable improvement each month.

Pay Per Click Management

A

$697/Set Up

Google Keyword research and development

Negative keyword research and development

Set up of Ad groups

Write two ads per adgroup

Split test ads monthly

Monitor and optimize quality score for each keyword

Monitor click through rate

Monitor bounce rate and conversions

KPI monitoring

Re-targeting ad setup

$697 Set Up

Plus Percentage of Ad Spend

18% of Ad spend $2500-$4999

15% of Ad spend $5000-$9999

12.5% of Ad spend $10,000-$25,000

11% of Ad spend $25,000+

*First month spend is in advance, then management fee is calculated on prior months spend.

Minimum of $2500 per month ad spend

Search Engine Marketing

B

$2997/Mo.

On page and off page optimization to increase rankings on Google & Bing

Directory listing/review management, monitoring, and monthly report

1-2 Unique blog articles monthly

2 original videos posted monthly (1 reputation video & 1 local video)

Complete monthly competitor analysis & reverse engineering

Monthly keyword adjustment & analysis

Geo-tagged photos 5 per month

Localized original press release written and submitted monthly & picked up by a minimum of 150 news & media outlets