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[Media Invite] Rakuten Super Bag (Ngee City Civic Plaza 28-30 March)

2 years ago, my ex-superior, Patrick, shared with me his vision was to set up a virtual departmental store that offered an unique shopping experience. He forsaw a big market in this area as more & more people shopped online.He did not set up the virtual departmental store, but Rakuten did. In January this year, Rakuten, Japan's no. 1 online shopping mall, made its presence in Singapore.The Rakuten Singapore Marketplace currently carries over 100,000 goods from over 150 merchants with a diverse mix of product categories, including fashion apparel & accessories, health & beauty products, consumer electronics, toys & games, food & beverages & home furniture.

To celebrate its launch in Singapore, the e-commerce giant has brought together the best of its Japanese & local merchants’ products in an experiential showcase called “Rakuten Super Bag” at Ngee Ann City Civic Plaza over 3 days, from March 28–30. Set against the ultimate icon of shopping – a larger-than-life Rakuten Shopping Bag installation – the event will give members of the public a taste of what Rakuten has to offer on its Singapore e-commerce site.I was invited to attend the event launch for media today & am sharing here with you some excitements through my photos.

Do drop by tomorrow or over the weekend to experience this online shopping mall experience. These are the programmes lined up:Celebrity Appearances: Can our local celebrities rise up to the culinary test? Join Singapore's top artistes as they whip up Japanese delights under the guidance of chefs from Japanese gourmet merchant Kuriya Fish Market.28 Mar 6.30pm: Keagan Kang & Paul Foster29 Mar 5.30pm: Michelle Chia30 Mar 2.30pm: Wong LilinShowcase of more than 300 products from over 40 merchantsFood: Merchant Kuriya Fish Market brings a gorgeous array of fresh fruit, premium seafood, sake and delectable sweets and snacks all the way from Japan.Fashion: Check out the best of Japanese fashion from Rakuten Direct and moreHome & Living & Kids' Products: Consumer electronics, home furnishing and toys by merchants Parisilk, BLMG and Toys”R”US respectively.Date: 28-30 March 2014 (Fri - Sun)Time: 11am – 10pmVenue: Ngee Ann City Civic PlazaAdmission: Free