Academic Book Week Begins

Eurospanners

9 Nov 2015 07:00:00

Welcome to Eurospan - Europe’s leading independent marketing, sales and distribution agency for publishers from North America, Africa and Asia-Pacific.

There are many ways to begin a blog. We could introduce you to our main bloggers – Frances and Shell – and tell you a little bit about who we are – Assistant Sales & Marketing Manager, Medicine & Health and Sales Manager for Central & Southern Europe respectively - and what we’re interested in here at Eurospan. We could welcome you to our first blog post (Hello!) or explain a bit about what we’ll be covering in our blogs: from issues affecting the academic book trade, our top picks and bestsellers, to the Eurospan team’s latest news.

Or, we could launch straight in at the deep end. Today marks the start of Academic Book Week (9-16 November), a week of activities, events and promotions where people from all aspects of the academic book world, including publishers, students, authors, librarians, and booksellers come together to celebrate and discuss the future of the academic book.

Throughout the week, Eurospan will be blogging about hot topics and success stories from our markets across the globe. Today, for our first post, our Sales & Marketing Managers have picked their favourite books from Eurospan’s partner-publishers for 2015. Let’s see what they have to say:

The Charter of the United Nations was signed in 1945 by 51 countries, paving the way for the creation of the UN in October 1945. The aim of the Charter is to save humanity from war; to reaffirm human rights and the dignity and worth of the human person; to proclaim the equal rights of men and women and of nations large and small; and to promote the prosperity of all humankind. To celebrate the UN’s 70th anniversary, United Nations Publications have relaunched their bestselling Charter in a variety of languages and colours.

Finnish Lessons 2.0What Can the World Learn from Educational Change in Finland?, Second EditionPasi Sahlberg9780807755853Teachers College Press

Pasi Sahlberg recounts the history of Finnish educational reform as only a well-travelled insider can. He details how the Finnish strategy and tactics differ from those of the global educational reform movement. A message of hope and encouragement for other nations to find their own way to enact educational reform that works.

Red Book® is the one-stop guide to preventing, controlling, and managing infectious diseases in children. Like its distinguished predecessors, the 2015 30th edition is custom-built for efficient patient problem solving. At its heart are expert recommendations on the clinical manifestations, etiology, epidemiology, diagnosis, and treatment of more than 200 different diseases, making it an indispensable source of information for paediatricians, infectious disease specialists, and other doctors and professionals worldwide.

To understand the global dominance of the All Blacks, you must first grasp the fundamental way in which the game of rugby is woven into the cultural fabric of New Zealand. This wonderful illustrated history by renowned sports journalist and historian Ron Palenski shows how this English public schoolboys’ game arrived at the most distant outpost of the empire, and how once there, it helped in forging the identity of a nation. A must-have for any rugby fan.

The story of the enchanting new physics that lies behind the Higgs boson discovery – and the gargantuan particle accelerator that might get us there. The 2012 discovery of the Higgs boson was a sensational triumph - the culmination of a 48-year-long search that put the finishing touches on the so-called “Standard Model” of particle physics. While the celebrations were still underway, researchers in China were making plans to continue the centuries-old quest to identify the fundamental building blocks of nature. This book explains how an ambitious new machine - on the scale of China’s proposed “Great Collider” - could provide us with a fuller understanding of the origins of our universe and its most basic constituents.

Looking forward to more news tomorrow as we see what Academic Book Week has to unfold!

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