Rachel Shechtman Meets the CEO of Target in Sweatpants

How do you create a brand when you're constantly changing? Rachel Shechtman, the founder of Story, speaks about her brand's major success over the last few years and how Story is working towards connecting smaller makers to media companies. By partnering with other major brands, Story has reinvented the consumer space by crafting a workshop experience within its retail locations — creating an ever-changing magazine come-to-life.