NBA Team Valuations

#21 Atlanta Hawks

The Atlanta Hawks
are owned by Atlanta Spirit,
who bought them in
2004
for $208 mil.

Wins-to-player cost ratio8 128Coach Mike Woodson

Metro area population: 5,376,285Local revenue per fan:9 $11

Valuation Breakdown

The skinny
The huge losses that have plagued Atlanta Spirit LLC, the company which owns the Atlanta Hawks, Atlanta Thrashers and Philips Arena, have come down significantly over the past year. A big reason is the improved play of the Hawks. The team has improved on the court each of the past four seasons and had their best season last year since 1996-97, winning 47 games. The franchise should see revenue increase during 2009-10 season. The Hawks made it to the second round of the playoffs before being bounced by the Cavaliers, spurring season ticket purchases and renewals. Kudos to coach Michael Woodson, perhaps the most-underpaid coach in the league, for bringing stability to a franchise marred by a lawsuit among its partners.

Sport: Portion of franchise's value attributable to revenue shared among all teams.
Market: Portion of franchise's value attributable to its city and market size.
Stadium: Portion of franchise's value attributable to its stadium.
Brand Management: Portion of franchise's value attributable to the management of its brand.
Revenues and operating income are for 08-09 season and are net of revenue sharing.
NA: Not applicable.Team Logos Courtesy NBA.

1Value of team based on current arena deal (unless new arena is pending) without deduction for debt (other than arena debt).
2Current team value compared with latest transaction price.
3Includes arena debt.
4Net of arena revenues used for debt payments.
5Earnings before interest, taxes, depreciation and amortization.
6Includes benefits and bonuses.
7Includes club seats.
8Compares the number of wins per player payroll relative to the rest of the NBA. Postseason wins count twice as much as regular season wins. A score of 120 means that the team achieved 20% more victories per dollar of payroll compared with the league average.
9Arena and local media revenue generated per person in the metro area. Populations are adjusted for the number of teams in their metro area.