Thursday, 5 March 2015

Love Has No Labels

Published on Mar 3, 2015 by Ad Council
YouTube: Diversity & Inclusion – Love Has No LabelsWhile the vast majority of Americans consider themselves unprejudiced, many of us unintentionally make snap judgments about people based on what we see—whether it’s race, age, gender, religion, sexuality, or disability. This may be a significant reason many people in the U.S. report they feel discriminated against. Subconscious prejudice—called “implicit bias”—has profound implications for how we view and interact with others who are different from us. It can hinder a person’s ability to find a job, secure a loan, rent an apartment, or get a fair trial, perpetuating disparities in American society. The Love Has No Labels campaign challenges us to open our eyes to our bias and prejudice and work to stop it in ourselves, our friends, our families, and our colleagues. Rethink your bias at lovehasnolabels.com.

References

Wikipedia: Ad CouncilThe Advertising Council, commonly known as the Ad Council, is an American non-profit organization that produces, distributes and promotes public service announcements on behalf of various sponsors, including non-profit organizations, non-governmental organizations and agencies of the United States government.

official web site: Ad Council: Inspiring Change Improving Lives
About: Since 1942, the Ad Council has offered trusted advice and inspiring calls-to-action. In fact, we created the category of public service advertising, and our icons and slogans are woven into the very fabric of American culture. The Ad Council is where Smokey Bear lives. The Ad Council saw that “A mind is a terrible thing to waste,” and reminded Americans that, “Friend’s don’t let friends drive drunk.”

official web site: Love Has No LabelsMost Americans agree that people should be treated respectfully and fairly. Yet many people in the United States still report feeling discriminated against. The reason might be that we’re actually discriminating unintentionally—we do 98% of our thinking in our subconscious mind. And that’s where we collect and store implicit biases.

Facebook: Love Has No LabelsBefore anything else, we’re all human. It’s time to embrace diversity and help end bias. Spread the word.

FAQ on Implicit Bias: Stanford Scool of MedicineWhat is implicit bias?
An implicit bias is a positive or negative mental attitude towards a person, thing, or group that a person holds at an unconscious level. In contrast, an explicit bias is an attitude that somebody is consciously aware of having. Research has found that our implicit and explicit biases often diverge. For example, a person may consciously express a neutral or positive opinion about a social group that they unconsciously hold a negative opinion about.

Where did the idea of implicit bias come from?
In 1995 social psychologists Anthony Greenwald and Mahzarin Banaji proposed the idea that social behavior may not always be under a person’s conscious control. They argued that much of our behavior is driven by stereotypes that operate automatically and therefore, unconsciously. In 1997 they developed the Implicit Association Test (IAT), a computer-based test that measures people’s unconscious attitudes. Since then over 200 studies have been published using the IAT. Overall, the IAT has been shown to be both reliable and valid at detecting an individual’s level of implicit bias.