Expanded Text Ads: How to Get 620 Characters

by Karen Amundson

The new AdWords (and now Bing Ads!) Expanded Text Ad format gives advertisers 140 characters to work with. But that’s not the whole story. Technically, you can dominate the SERP with 620 characters in one SEM ad. Boost Media shares how. Is 620 characters really possible? You can have up to 4 Callout extensions of 25 characters each. Plus, you can show Sitelinks and Callout extensions in tandem.Read the full article