Adidas has us talking about adiclor once again. This time - they have launched a video podcast. The first film of seven, titled "White," was created by Tronic and is now available for viewing. Seven different directors were commissioned to create a short film, one for every adicolor color. This first one is quite steamy, so I am sure it will get a lot of downloads. However, I would have liked to see a little less blatant sexuality in what has been a outstanding marketing effort by adidas. Watch it here.

11 comments:

Anonymous
said...

this one here… either I don't get it or I already understood that there's not much of a concept. jenna jameson in a white dress hitting little coloured (messy built and rendered) plastic-men. At least there could be happening something more interesting with ms jameson (not what you dirty minds think).Boy, Nike, don't you want to comission me next time? I really don't like that piece.

I think what is cool about this ad isn't its blatant sexuality (hot porn star) but its unblatant (inblatant?) sexualtiy. Its fun to psychoanalyze it a bit. They already gave us the hint that its about sex because of the porn star, but most people (although most smart people will) will not think about the whole thing actually being a sex act. In that way it's really cool (although the post orgasmic heaving kind of makes more obvious than it needs to be). It's like David Lynch's Eraserhead or something.

You gotta admit, its cooler and less blatant than, say, a beer commercial having two scantily clad twin models and a rock song that says "I like twins". Of course, David Lynch makes the whole metaphor for the sex act thing kind of creepy which also makes it cooler, but then again, Eraserhead wasn't meant to sell things so he can get away with creepy.

I think its hilarious and cool that they have a porn star playing a Chuck E. Cheese game as a metaphor for copulation.

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