Google’s change from ‘Sponsored Links’ to ‘Ads’

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Google has taken the step of changing the label for its paid search engine advertising on all of its English-language websites from ‘Sponsored Links’ to ‘Ads’ also considerably reducing the size of the heading.

While the exact reasoning is unknown assumptions are being made that the change is to respond to the FTC published revised guidelines which calls for greater transparency when it comes to how advertising is identified.