Examples

Example - Logical Functions

In this example, the dataset contains results from survey data on two questions about customers. The yes/no answers to each question determine if the customer is 1) still active, and 2) interested in a new offering.

Source:

Customer

isActive

isInterested

CustA

Y

Y

CustB

Y

N

CustC

N

Y

CustD

N

N

Transform:

Customers that are both active and interested should receive a phone call:

derive value:AND(isActive, isInterested) as:'phoneCall'

Customers that are either active or interested should receive an email:

derive value:OR(isActive, isInterested) as:'sendEmail'

Customers that are neither active or interested should be dropped from consideration for the offering:

derive value:AND(NOT(isActive),NOT(isInterested) as:'dropCust'

A savvy marketer might decide that if a customer receives a phone call, that customer should not be bothered with an email, as well: