TV9 launches English news channel in Bengaluru

The & #BANNER1 & # TV9 Group launched News9, an English news channel, in Bengaluru on January 9. The channel is being positioned as a fast, aggressive, 24-hour news channel aimed at the youngsters in Bengaluru. TV9 is a venture of Associated Broadcasting Co. Pvt. Ltd (ABCL).

Talking to afaqs!, Mahendra Mishra, channel head, editorial, News9 and TV9, Karnataka, says, "South India has been largely ignored by the English news channels. We'll work towards changing this. There is a huge potential for English news channels in this part of the country and, with the launch of News9, we aim to fill this gap."

Bengaluru already has three 24-hour, Karnataka-centric news channels, TV9 Kannada, Suvarna and Udaya Varthegalu. But News9, which is being set up along the lines of Metro Nation and Delhi Aaj Tak, is the first English news channel in the city.

According to Mishra, News9 will have a fair share of South Indian content. It will beam a mix of entertainment, current affairs, lifestyle, sports and other news with a Bengaluru focus. "We maybe a local channel, but we are keeping our content global. We'll provide a wide variety of news for Bangaloreans," says Mishra. The channel will carry a mix of features and hard news.