While the widgets are all unique, some important commonalities exist. Content providers, e-commerce companies, and brands all recognize that widgets represent a powerful medium for reaching new users, driving traffic, syndicating content, and improving natural search performance. While the recognized need is universal, the implementation details continue to be a major friction limiting adoption.

Prior to the Blidget Pro, a widget strategy required material expesnive custom development, one-off anlytics and tracking, custom creative, questions regarding distribution, and a host of complications that frustrated the ability to levearge the opportunity.

The Blidget Pro is based on several important concepts that help explain its success:

Importantly, Blidget Pro is another example of a freemium model in action. Every month, thousands of content owners use Widgetbox's free servcies to widgetize and distribute their content. By providing value-added features to paying subscribers, Widgetbox is building important customer relationships with companies looking for a set of premium features that help them better meet their widget goals.

Another important element of our strategy is self-service. In a challenged economy and in an emerging technology category, it is vital that prospects are able to self-discover, self-qualify, self-provision, and self-deploy. All day long, customers discover Widgetbox, purchase a subscription, and deploy their widget without ever talking to one of our employees. As with all new markets, expensive technology that requires a push-based selling model will limit adoption.

All of us at Widgetbox are excited by the uptake in customers and in the success of the self-serve model. We are busy working on even better features and premium offerings and will keep our focus on simple, self-service tools that differentiate based on ease of use, ease of adoption, and rapid time-to-value.