Web Pricing - Why are the prices on this web site different from those in your stores?

Our stores are staffed with a wide variety of product specialists and support staff, each of whom make an effort to be responsive and pleasant to deal with. We're also able to provide a customer with any item from our inventory to inspect and test. The cost of this customer service is an increased overhead for our in-store prices, to pay for the store space, the training of our employees, and other considerations not present online. We're happy to offer reduced prices online and hope that you will be satisfied with your purchase no matter where you decide to buy.

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Step up to the Nikon 1 system and start capturing all the moments that matter to you, as outstanding photos, HD videos and Motion Snapshots. Streamlined for value, the Nikon 1 S1 balances the exceptional speed and image quality of the Nikon 1 system with innovative new features for catching the best shots and inspiring your creativity. Swap lenses for exciting new views, add creative effects, simultaneously capture video and stills and so much more. Remarkably easy to use and brilliantly designed, the Nikon 1 S1 will have you taking more—and better—photos than ever.

Shoot faster than ever for crystal-clear photos and Full HD videos - The Nikon 1 S1 focuses and shoots faster than any camera you've ever used. While everyone else is framing their first shot, you'll already have captured a dozen great photos. Trying to catch a fast-moving subject? Fire a blazing-fast 15 shots per second and turn an instant of action into an amazing sequence of photos. And don't worry about camera shake—electronic Vibration Reduction keeps your shots steady even when your hands are not.

So many ways to capture once-in-a-lifetime moments - The best moments are made and missed in an instant, so the Nikon 1 S1 gives you every advantage for catching them. Want to capture a baby's smile? Turn on Smart Photo Selector and take your shot. The Nikon 1 S1 will record 20 frames, then pick the best ones. Trying to catch your favorite little leaguer rounding second base? Turn on Slow View and see live action in slow motion, then easily freeze exactly the moment you want to remember.

Simultaneously record Full HD 1080p video and still photos - Your creativity isn't limited to still photos with Nikon 1 cameras. A single press of a button and you'll be recording dazzling Full HD 1080p video with stereo sound. See something that would make a great still image while you're recording? Simultaneously shoot full-resolution photos without missing a beat. Get the best of both worlds.

Wireless sharing to your smartphone or tablet - With the Nikon 1 S1, you'll never have to wait to share your shots. Add Nikon's WU-1b Wireless Adapter (sold separately), and instantly transfer your photos, videos or Motion Snapshots to your smartphone or tablet. Then share them as usual—by email, text message or by uploading them to your favorite photo-sharing websites. It couldn't be easier!

Put your creativity on display - Capture the essence of a moment with Motion Snapshot, a unique blend of motion, stills and sound that can be shared as .MOV files or arranged into a slideshow. Add artistic flare with the Nikon 1's Creative Mode—shoot in black & white, highlight a single color in an image or create expansive panoramas. Use Live Image Control to preview the effects of Background Softening, Brightness Control, Motion Control or Active D-Lighting while shooting.

Master the camera in no time - Spend more time creating and less time fussing with your camera. The Nikon 1 S1's high-resolution 3.0-inch 460,000-dot LCD and remarkably simple menus and buttons make it easy to change modes, adjust key settings or apply effects. In no time at all, you'll be shooting with confidence.

Price, images, specifications and descriptions of items are subject to change without notice. We are not responsible for typographical or photographical errors.Rebates & conditions, and expiration dates from manufacturers are subject to their authorization.