Hey guys! It’s Denise from Lucky Bitch and I’ve got a little bit of a confession for you…

Every single week I get my hair done like I’m a grandma from the 1960’s and it has completely changed my business.

Now that might sound a bit weird and trust me I used to think it was completely superficial until I saw the unexpected business benefits.

So let me share with you the cascade of benefits I get from getting from getting my hair done every single week.

Okay, so what I found was I use to spend a lot of money getting my hair blow-dried just for special occasions. And then I was at my salon and they said, “You know, if you come every week, you can get a special deal. So instead of paying, you know, $60, you can pay $39.” I was like, “Oh, I’ll give that a try.” And then oh my God all these unexpected benefits started to happen.

So, here is what happens to me, I get my hair done and then I’m feeling all good and walking down the street, bouncy and I come home even if I don’t have anything going on that night, I come home, go back to work and then I start to feel like I’m feeling really happy and inspired. I want to share this with other people.

So, I make a video and usually it’s a much more confident video because I’ve got great hair. Notice I actually don’t have that much makeup on but I don’t care, I’m feeling good, I’m feeling sassy, I’m feeling confident.

Here is what happens after that.

So, I make the video, my assistant takes that video, she organises it to be edited, to be transcribed and turned into a podcast. She puts it all in the blog for me and this all happens without me having to do anything except for being inspired by my gorgeous hair.

From there somebody watches the video, maybe they think, “Oh, she’s kind of interesting, I might sign up for one of her free courses.”

So for example, I’ve got a free pricing course where I take entrepreneurs through, you know, big mistakes that people make with their own pricing, how to increase their prices, how to communicate it to their clients, how to have a big month, all that kind of stuff all completely free, and then someone might see that and they go, “That’s pretty cool information, I want even more Denise.”

So suddenly, that $39 investment in my hair that I used to think was completely shallow and superficial has cascaded into content going out, my blog being updated, lots of information going out, people signing up for one my freebies and then a $39 investment can turn into a $497 sale.

So you can see why I get my hair done every single week like a grandma from the ’60’s because it benefits my business.

Now, am I saying that good hair is the secret to good business? I’m not saying that at all. But for me, it is.

Now your cascade point can be something completely different. It could be just a daily habit that creates a chain of events that will lead to, you know, a really great business day and a great money day.

So let me give you some examples.

Maybe you start your day off with meditation everyday and then when that happens, you feel really good, you feel confident, you don’t feel blocked about your business and you just get on and have a great day.

It could be something, you know, like nails or putting on makeup or putting on a dress and feeling really good all day.

It could be something like getting up and writing your goals down everyday.

It could be before you get on your email, you watch an inspiring video or you read a little bit of an inspiring book and that is going to have a great cascade point for the rest of the day.

Mine just happens to be hair and yours can be something completely different but I would really love to hear from you in the comments down below.

What do you think could be an interesting cascade business point for you in your day?

Experiment with it but I’d love to hear something that, you know, already makes you feel really good. It could be exercise, it could be meditation, it could be a ritual, it could be something else but, you know, share yours below.

I’d really love to hear from you what the results of that will be. If it’s hair, great, because I love it. Send me a picture. If it’s something else, I’d love to hear that as well because I’m always looking for other amazing cascade points too.

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Comments

Confidence is an awesome thing, right? For me, conversations work. This doesn’t happen every morning, but when I have calls with friends who also run online businesses, it revs me up like you wouldn’t believe. So much motivation to get things done. A daily 15 mins call would work wonders. Hhhmmmm …..

I think my cascade point might be brainstorming ways to help my coaching clients. I feel like it “should” be something I’m doing for myself, but that’s definitely when I feel most inspired – after 1:1 coaching sessions or after I send an idea to a client that I think will help them solve their problem. Thanks!

Awesome post today denise! I should get my hair done more often lol. I always meditate before I start my day and it gets me in such a great mood and I feel inspired which helps me inspire others! Before I do a video or blog post I energize myself by getting really excited and dancing around my office lol, sounds silly but it works!

Exercising definitely makes my day. I feel totally different if I dont do it. I dont feel confident and I dont get things done. I keep thinking about stuff like a website name, trying to get started.. you give great tips to help me keep pushing forward to get my business started. I dont read many emails.

Denise this inspiring video is an amazing cascade point for me today – thank you! I can totally relate to feeling confident and sassy or introverted and grumpy depending on the state of my hair but only once did i ever entertain the notion of having regular blow-dries and quickly fobbed it off as ‘too indulgent’ – so thanks for the inspiration, and the permission 🙂 i’m totally booking in to get my hair done today – and again next week!! lol! 🙂

I love this! The way you feel when your hair’s been done is amazing. Way to go Denise for capitalising on that feeling. I reckon having my hair done is definitely one for me, as is wearing a new dress. I rarely wear dresses so I always feel extra sexy and confident when I do, throw in a good pair of heels and I could network till my feet bleed!

Mine is facials… I get one every 4-6 weeks. It’s not so much the facial and the benefits for my skin that are helpful for my business (although I definitely see the improvement there), but the total relaxation for an hour.

No one is talking to me, my phone is silent, I’m in a dark room with lovely music playing so I have a full hour to just think. I think about my marketing or my products or what I want to achieve in the next month. Then when I leave the spa I can jot down all the little thoughts I had in my journal and mull them over. Some of the thoughts might be useless, but others are great things to build upon.

Cascade point – love that term! And can so understand the bouncy hair thing Denise!

I’m thinking mine might be Monday mornings (as Sunday is strictly a day of rest here in Tonga – definitely no work allowed, even if you love it).

On Monday I’m bursting with ideas that need to be set free – onto paper, onto the computer. Can’t wait to experiment with the Monday morning opportunity – forgo the emails and the admin, and just enjoy the cascade.

Wow. Your timing is impeccable! I’ve been putting off getting my hair done for the last month or so. This week, I’ve had a new affirmation added to my belief systems (through kinesiology), “when I do what I love, the money just flows”. My pure positive thoughts yesterday “I am a millionaire. I get to live a life of luxury and it is fun”. Last night I dreamt that yourself and Willow were sitting next to me in front of a mirror and we were getting our hair done! Obviously I’m now booked in to get my hair done this afternoon. Great post.

Thanks for these insights, Denise! I often feel like I should be chained to my desk and computer to be most productive, however the days I get out and socialize and exercise I’m able to focus my hustle for shorter bursts of time and feel a lot more at peace with work/life balance.

Sadly, blow-outs always make me look like Mrs Thatcher. But i LOVE the idea of a cascade point!

I find meditation and exercise is always good – but actually, after watching this video, I think what I need to do is to cross at least ONE big task off my to-do list *before* I check my email. Checking my email is always my downfall when it comes to time-management, so if I could get one task done, it would cascade into putting me into the task-doing zone!

I haven’t done it yet, but for me it would be dressing myself up in a nice dress, make-up done (I very rarely wear any at all) and high heels on ready for work at the ‘office’. Will do it next week and so what happens 🙂

Can´t believe it!
I have an appointment for tomorrow for hairdresser but I was feeling so guilty as I do not have money to spend on these type of things right now but at the same time I feel I need it – for my confidence, attraction and energy flow. Thanks for the video, just what I needed to hear! Looks that my universe started to send messages again after long time of dark & silence! 

Love your tips! I thought it had to be something you pay for but since you mentioned meditation, I’m like “Yeah, meditation sounds like my thing, I used to be insanely inspired when I was meditating every morning before getting on my computer or phone” as I am right now 🙂
Thank you!

Denise, this has been my absolute favorite video of yours!
When you know you look good, you feel good and that impacts positively on your life in so many ways 🙂
This has completely revolutionized my thinking-I always feel good after having my hair styled, getting my nails done and visiting beauty spas for treatments so will be making this a priority in my life from now on.
Thank you!

My business is to help new mommas find peace and serenity. SO I have started visualizing what I want motherhood to look like for me and how to find more ease as a mom during that first morning feed. It helps me create meditations and realize necessary supports for other new moms!

Ha! Brilliant – this has totally made me realise that when I make my videos, I am so self conscious of my hair that I always just tie it back. Maybe I need to get my hair done too!
(I do know that when I get to go surfing, I am always on a roll when I get back. Shame I live miles from the sea, so only get to surf once every few months! Working on it though)

What a great point to bring up. I work in a professional job and the day that my car is clean, my hair is clean and my clothes are impeccable, I feel on top of the world. Usually, all of this needs to be planned for. So where I have time it’s ok. But when schedule is really tight, I haven’t got time to clean my car and it start to get cluttered and wash and style my hair (I have oily hair which needs washing every second day) and I wear what ever I can find without planing. I feel limited, I hide instead of being proud and putting my self out there. WoW . The other thing I just realised is the shower ritual in the morning shakes things up for me too.

Moving to France for a year and making gorgeous videos from the South of France totally motivated me to make more videos and launched a new program from there. Traveling and shooting videos where I am in nature and it feels really good. Which right now this is helping me re-think where I’m going this summer and where I’ll make the videos 🙂 Thank you!

Hey Denise, You (and your hair) always look amazing! Thank you for this post. I was feeling guilty about having my nails done, never had them done before, but I’d bitten them down to the quick subconsciously while stressing over some deadline. I design sewing patterns and make step-by-step photo tutorials and now I feel so motivated and fabulous with beautiful hands to photograph! Thanks for dissolving my guilt at the money spent on my hands! 😀

Hi Denise – So glad I found you!
I have been thinking about this very thing lately.
How little tweaks to our routine can domino into awesome wins for our business.
Feeling good definitely clears the way for more good feelings to happen!
I recently quit drinking, and when I wake up without feeling shitty from drinking – I am inspired and productive and I rock the shit out of my day. When I wake up refreshed I am more likely to meditate, eat ridiculously healthy, write inspiring blog posts, newsletters and recipes, go to yoga, and then get a great night’s sleep. All of that awesomeness is then put out into the universe and come right back to me. Thank you for this video – you are a doll!

Loved this! When I quit my full time job to work from home I started to notice that I was in my jammies until 2 or 3 every afternoon! I felt schlumpy. Now, I make sure that I get all dolled up + put on fake eyelashes every single day. That makes me feel confident + sexy and just like you – inspired to make videos.

For me, watching one of your videos a day. I have started the practice of watching one inspiring video from a successful woman and stay in that space after each working day. Once in bed, I keep thinking about words and attitudes I have seen in those videos. The following morning and throughout the day I get to practice what I had learnt the day before. I have started this 5 days ago and have being inspired and full of possibilities since. Thank you Denise. I’m so grateful I have found you.