U.S. Fixes Data Glitch and 12 Other Tourism Trends This Week

Sarah Enelow-Snyder, Skift

- Sep 16, 2018 10:30 am

Skift Take

This week in tourism, the U.S. National Travel and Tourism Office cleaned up its data: Nearly 77 million international travelers visited the United States in 2017, up 2 percent year-over-year. Meanwhile, TUI Group buys Musement, stepping further into tours and activities.

— Sarah Enelow-Snyder

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Throughout the week we post dozens of original stories, connecting the dots across the travel industry, and every weekend we sum it all up. This weekend roundup examines tourism trends.

>>The market for off-the-beaten-path tours and experiences has been heating up this year with the emergence of Airbnb’s Experiences. TripAdvisor, which emphasizes on-the-beaten-path offerings, is putting a huge effort into trying to stay on top. Its new travel agent program is part of that effort: Viator’s Travel Agent Program Gets Mixed Reviews

>>It was mostly business as usual for Myanmar tourism at the Pacific Asia Travel Association’s 2018 travel mart. With visitation to Myanmar declining from Europe, the Americas, and Africa, Myanmar is going after Chinese, Japanese, and Korean tourists. But so is almost everyone else: Myanmar Tourism Is No Pariah at Asia-Pacific Travel Mart

>>Hanoi’s economy is improving considerably, and tourism is growing, but for Vietnam’s capital city to best position itself to develop as a responsible tourism destination, a change in mindset must occur. And that change needs to come from the young Vietnamese of today: A New Generation Must Bridge Hanoi’s Past to Its Tourism Future

>>Events have taken on an increased importance to corporate marketing efforts, even as costs have risen. It will be interesting to see if organizations are forced to reduce events in order to save on costs sometime in the next few years: Companies Continue to Invest in Events

Photo Credit: San Francisco on March 22, 2014. The U.S. National Travel and Tourism Office cleaned up its data to announce that nearly 77 million international travelers visited the United States in 2017. Thomas Hawk / Flickr