From Life-Saving Music Ads to Sci-Fi Orchestra Advertising

By: Tana Makmanee - Published: Aug 29, 2013

Music has a very unique way of being able to connect with people on a very emotional level, and these musical marketing techniques are some creative examples of how rhythm and song can sufficiently attract an audience.

With print ads and commercial campaigns constantly bombarding consumers with products or service messages, viewers tend to easily dismiss ads and ignore them all together. However, by incorporating song or musical elements into an ad campaign, marketers are creatively able to get in touch with people's sense of melody and song, allowing them to become more involved and attracted to the campaign.