Twitter Now Pushing Random Tweets into Your Feed

Twitter has officially updated its timeline explanation in recent days to reflect the fact that it will be adding tweets from people you don’t follow. The official website reads:

“Additionally, when we identify a Tweet, an account to follow, or other content that’s popular or relevant, we may add it to your timeline. This means you will sometimes see Tweets from accounts you don’t follow. We select each Tweet using a variety of signals, including how popular it is and how people in your network are interacting with it. Our goal is to make your home timeline even more relevant and interesting.” Twitter Help Center

This move signals another Facebook-esque change to the social media giant – following the way of promoted posts and now random ‘popular’ memoirs pushed into your timeline. As we reported in the previous Twitter favoriting article – this is another push by twitter to keep its userbase actively engaged and end up turning it into profit. After all, that’s why companies like this exist.

What do you think of these recent changes to twitter? Do they ruin some of the apparent ‘purity’ of this social media application, or is it now an acceptable part of an essentially free service?