Undercover Boss is one of my TV guilty pleasures. The premise of each episode is simple: the head of a large organisation leaves their ivory tower to go ‘undercover’ to find out what everyday life is like for frontline workers inside their organisation. This means rolling up their sleeves and pitching in to do the dirty jobs, as well as facing no-holds-barred feedback on what the company's doing right and what it needs to do better.

By the end of the show, the leader is humbled, often contrite, and certainly better educated and more appreciative. And I’m in tears.

More and more of my work revolves around storytelling. I co-lead Swansea Digital Storytelling (see swanseastorytelling.com ) and at least one day a week I train staff and make stories for the health service – this encompasses stories about things that have gone wrong as well as things that show best practice and stories of people’s personal journeys. I plan to share a number of ideas of how I encourage storytelling in Creative Quarter blogs over the next few months.

Face-to-face meetings can be hard on resources. Often there's just not the time or the money to bring people together. This is especially true for those working in rural areas or those who need to communicate with others in regional offices. Therefore, people need to be more creative about how they communicate with each other. Online social networks, such as Yammer, LinkedIn and Facebook help to fill these communication gaps, offering spaces to share information and to engage in conversations with others.

Everyone has an attitude towards eating greens. We may like them or not; but we all know that they are good for us. However, we don't always prioritise eating them or other healthy foods. We tend to blame our busy lives for not taking sufficient care to give our bodies the nutrition they need unless we have had a recent illness or health scare.

My previous note was about facing with the emotions that arise in a specific transition: that from receiving traditional support services to making lifestyle choices and then purchasing the support needed to implement these. How do you encourage people to be creative when in the past they have been used to be the passive recipients of ‘services’?.. with peers sharing transition stories!

One of my biggest criticisms of the way social care currently works, and where there is a conflict with the principles of independent living, is its distaste for leisure activities. When social workers seemed focused on the basics of keeping people alive and healthy, leisure is frowned upon as a luxury only available to those who are creative enough with their personal budgets, particularly also only for people with learning difficulties.

Amy Genders at Cardiff University recently interviewed Kip Jones to find out more about how he uses social media to share his research and his advice for other academics who want to try their hand at blogging.

Q: You have created quite a prolific online presence with regular blog updates and use of Facebook and Twitter to share your research. Why is this important to you?