Sidewalk artist Julian Beever chalked this three-dimensional painting for Aveeno at Union Square Park last month. Known throughout Europe as the Pavement Picasso, this is Beevers first pavement painting in New York. Mediapost.com reported that as part of the publicity stunt, passersby were encouraged to throw pennies into the faux fountain, with a donation going to Aveenos partner on the effort, the nonprofit group Keep America Beautiful. Looks like onlookers saved their pennies.