The Winter Sprite

Commercials & Virals

We supported The Pixel Stick on Kickstarter and this happened to arrive around the same time that Somerset House asked if we had any other ideas to promote their ink rink.

The idea of exploring how the live-animation light painting of the Pixel Stick would look on ice was too much fun to resist. The Sprite was designed and animated by our friends Rachael Trenouth and Ozy Hosking and then we used the pixel stick to place this animation in the real settings of Fortnum & Mason and Somerset House.