Author Archives: "Per Wickstrom"

Stick to what you know and be great at it. It is a common thing said and a way to structure your life. It is better to do one thing great, rather than doing several things decent. When the ‘pivot’ is discussed in entrepreneurship it is something that is often misrepresented. The term itself produces

As businesses grow, or even in the initial development stage, you may find yourself wanting to hire additional help. That raises some tough questions: “Should I hire an employee, or should I hire full-time or freelance? Which will benefit my business most?” Here’s your guide to the pros and cons, and how to get the

Whether based in reality or mythology, hero-worship has always had a place in society. Noah may or may not have saved all of human and animal kind, and it’s unlikely that Hercules ever battled a snake-haired woman; but heroes make great stories, and many an immigrant stepped foot on American soil in search of the

If you feel like you work with all of your best friends, congratulations! For most people, however, friendships at work require the right balance of sharing and boundaries. Here’s why they are important, and how to create workplace boundaries that work for you. When “Friendship” Hurts Workplaces are full of stories of boundary lines crossed,

To be forward thinking in business is to look toward the future: toward progress, innovation and long-term success. Even if you are not naturally the “innovative type,” you can train yourself to be forward thinking in business. Share Your Vision If you are thinking of the big picture, the long-term success of your business, and

Growing up is about making mistakes—but that doesn’t mean you have to! For the people who came of age at the turn of the 21st century, the Millennials, here are 5 common money mistakes that are costing you now and could burn you in the future. 1. Forgetting About Rainy Days Chances are your parents

Addiction is expensive. It costs the United States over $600 billion annually, according to the National Institute on Drug Abuse. It can cost an addict anywhere from $50 per day for an “inexpensive” addiction, like alcohol, to as much as $1,200 per day for a cocaine habit. For the family of an addict, it can

Likability can seem mysterious. Some people inherently have personal “social capital,” which means plenty of social assets to share. Others seem as desperate as Milton asking for his stapler. The specifics of likability and popularity look unquantifiable because opposites can be true. Someone who dresses differently might seem strange or quirky. An athlete can come