Comcast Corp. plans to add 50 jobs at its Beaverton call center in the coming months as it shifts work north from California.

The company said it's in the process of consolidating call centers across the West and converting the remaining sites to focus on particular specialties. The Beaverton call center will now focus exclusively on sales.

Comcast is the region's largest cable TV and Internet service provider, with 600,000 customers in Oregon and Southwest Washington.

As the Beaverton site converts to focus on sales, Comcast said call center personnel working in other areas -- such as customer support -- will have the option to retrain. Alternately, Comcast said it will help finance employees' move to another site.

Comcast is taking applications for positions in its Beaverton call center at comcast.com/careers.

After a few years of decline, Oregon's call center industry is again on the rise. The industry employed about 11,000 statewide in March, according to the latest data from the Oregon Employment Department, up from 9,300 in the same month two years earlier.

Comcast declined to say what its new call center jobs will pay, but statewide call center jobs have an annual average wage of about $31,000, according to state data.

Comcast, which also owns NBC/Universal, said it has 2,000 employees in the state and a total Oregon payroll of $103 million.