Unlike many of us might have expected, HTC hasn't announced today the recently unveiled HTC Butterfly but another model in its award-winning One series - the HTC One SV. This new model combines the superfast speed of 4G LTE, an amazing camera and studio-quality sound with HTC's stunning signature design. Running HTC Sense 4 on Android 4.1/ICS, it is designed for those who want their smartphone to keep pace with their hectic lifestyle. Featuring a 1.2 GHz Qualcomm Snapdragon S4 dual core processor, and taking full advantage of the latest mobile network technology, the HTC One SV offers exceptional performance, enabling high-quality video streaming, gaming and seamless multitasking.

With Dropbox and SkyDrive integration, and thanks to LTE, users will virtually never run out of space for documents, movies and pictures and while the cloud is fine, HTC One SV's also supports microSD memory card expansion which expands the onboard memory by up to 32 GB per card. Thanks to the latest NFC technology and Android Beam, users can also share your content with a simple tap of the phone to another NFC-enabled device.

The HTC One SV offers the amazing camera synonymous with the acclaimed One series. Advanced functions, including one-press Continuous Shooting and VideoPic combined with advanced low-light performance for beautiful shots in challenging lighting conditions. The HTC One SV's 5 megapixel, f/2.0 Back Side Illuminated main camera with Panorama and 1080p HD Video Recording is complemented perfectly by a 1.6 megapixel front facing camera, which also features backside illumination, and an f/2.2 lens. Whether at sunset or in candlelight, the HTC One SV's front camera promises a self-portrait to treasure.

Exclusively available on HTC smartphones, Beats Audio transforms the listening experience of the HTC One SV, offering studio-quality, authentic sound across all music, gameplay and video playback. New HTC Sync Manager also makes syncing and managing your music collection even easier, ensuring your entire library is as mobile as you are.

True to HTC's heritage, the HTC One SV, with its 4.3" super LCD 2 touchscreen, sports an elegant design in a range of exciting colors: Pyrenees blue and Glacier white. Its polycarbonate body is solid yet soft to the touch and is set off by matching silver or metallic rim belts, and colour-coordinated mesh for a premium finish.

The HTC One SV will be available globally via selected operators, retail and distribution partners in the coming weeks.