Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

Digital Landscape in Colombia

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Public and private stakeholders join forces to develop the digital landscape

The development of Colombia’s digital landscape represents a strategic and tactical attempt on the part of numerous private and public stakeholders to improve productivity and support the ongoing development of the country’s economy. Among both private companies and public entities, the focus is to improve connectivity among the country’s population and improve the overall competitiveness of the Colombian economy.

Government schemes aim to foster a digital culture for better social inclusion

One of the factors driving government schemes to improve and expand the country’s digital landscape is to further the long-term aims of social inclusion. Many industry observers have noted that the digital future promises to empower huge numbers of Colombia’s citizens who in years gone by might have been socially excluded for structural and cultural reasons.

Future regulatory developments to be crucial for the digital landscape

During the forecast period, the regulatory environment relating to Colombia’s digital landscape is set to be revised and updated to reflect the emergence of the new digital reality. The aim of any new legislative development is likely to be the facilitation and implementation of flexible and easily adaptable processes through the development of automated tools.

COMPETITIVE LANDSCAPE

Colombia moves towards the goal of a digital government

Recent years have seen successive Colombian governments move steadily towards achieving the goal of digitalising a wide range of official functions and public services. The development of a truly digital government, one that manages to interact effectively with its citizens in the digital realm, remains one of the spearheads of official attempts to foster a digital culture and develop a truly digital government environment throughout the country.

Private companies bank on the dynamic development of the digital landscape

While the Colombian government has been playing a leading role in developing the country’s digital landscape for the benefit of its citizens and the better provision of public services, the country’s private enterprises have been focusing on the development of the digital landscape as a way of streamlining their business models to become more profitable and more effective in their particular area of commerce. Tech entrepreneurs have led the way in advancing digital engagement among private companies.

Skills training an integral part of the development of the digital landscape

The training of Colombian people in various digital skills has so far proven instrumental in the strong emergence of the country’s digital landscape. This training is being undertaken mainly via private companies such as Acámica, with digital awareness and digital skills training increasingly promoted as a priority for companies and entities in both the public and private sectors.

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