Manny Mua is Maybelline’s First-Ever Male Ambassador

It seems as though every brand is starting the year off on the right foot, releasing big news of brand ambassadorships and collection collaborations and Maybelline is no exception. Yesterday the drugstore brand announced that they too were debuting Manny “Manny Mua” Gutierrez as their first male ambassador.

A video posted by Maybelline New York (@maybelline) on Jan 3, 2017 at 5:18pm PST

Gutierrez, the YouTube and Instagram-famous makeup artist (who is also friends with fellow makeup artists and cosmetic geniuses Patrick Starrr and Jeffree Star) is a part of That Boss Life campaign (alongside fellow vlogger and ‘grammer MakeupShayla as well) to promote the new Big Shot Mascara, which is launching later this month.

Of course, Maybelline follows closely behind CoverGirl, who announced late last year that James Charles (who also happened to make Forbes’ 30 Under 30) would be their first CoverBoy, helping launch the So Lashy Mascara as well.

Of course, Gutierrez has quite an impressive fan base (that he hilariously calls his “Mannyacs” — a title that I now proudly also carry), with a massive three million followers on Instagram and over two million subscribers on his YouTube channel. His talent is real, as is his ability to apply false lashes, which is a skill that I can meet expectations at best.

His Instagram profile says it all: “I think boys deserve just as much cosmetic recognition,” and, TBH, we do too.

It seems as though every brand is starting the year off on the right foot, releasing big news of brand ambassadorships and collection collaborations and Maybelline is no exception. Yesterday the drugstore brand announced that they too were debuting Manny “Manny Mua” Gutierrez as their first male ambassador.

A video posted by Maybelline New York (@maybelline) on Jan 3, 2017 at 5:18pm PST

Gutierrez, the YouTube and Instagram-famous makeup artist (who is also friends with fellow makeup artists and cosmetic geniuses Patrick Starrr and Jeffree Star) is a part of That Boss Life campaign (alongside fellow vlogger and ‘grammer MakeupShayla as well) to promote the new Big Shot Mascara, which is launching later this month.

Of course, Maybelline follows closely behind CoverGirl, who announced late last year that James Charles (who also happened to make Forbes’ 30 Under 30) would be their first CoverBoy, helping launch the So Lashy Mascara as well.

Of course, Gutierrez has quite an impressive fan base (that he hilariously calls his “Mannyacs” — a title that I now proudly also carry), with a massive three million followers on Instagram and over two million subscribers on his YouTube channel. His talent is real, as is his ability to apply false lashes, which is a skill that I can meet expectations at best.

His Instagram profile says it all: “I think boys deserve just as much cosmetic recognition,” and, TBH, we do too.

Ashley Kowalewski-Pizzi
Ashley Kowalewski-Pizziash.kowalewski@gmail.comAdministratorAsh is a freelance writer and editor and branded content creator. She loves testing out all the latest beauty products and has more pink lipsticks, neon post-its and daily cups of coffee than the average human. When she's not wading through the beauty aisles of her local Shoppers and Sephora, you can probably find her watching Friends or Gilmore Girls for the hundredth time or hanging with her pup Odie.29Secrets