What information do Facebook advertisers know about me?

This is the question Facebook poses and (sort-of-but-not-really) answers in the latest addition to its Hard Questions series. It’s the social network’s latest attempt to claw back some respect and trust from its users in the wake of the Cambridge Analytica privacy scandal, and it sees the company insisting that “you are not the product”. Whether this is believed or not is neither here nor there. That the company is now having to go to such extraordinary lengths to appear transparent, to try to prove that nothing untoward is going on, is simply indicative of the massive level of suspicion…