Big Data Is Nothing If Not Visual

Big data can be big chaos. But finding clarity — and business opportunities — in that chaos has never been more important.

Presenting data clearly and visually is now as important as finding it. Enter data visualization tools that create heat maps, data relationship trees, and geospatial overlays. They provide visual ways to explain a sales trend to the CEO in a few minutes. They turn data into a conversation.

This is the timely subject of Too Big To Ignore author Phil Simon’s upcoming book, The Visual Organization: Data Visualization, Big Data, and the Quest for Better Decisions (Wiley, 2014), due out next month.
Phil SimonPhil Simon

Simon sat down with InformationWeek to discuss how to become more of a “visual organization,” the perils of being a big data laggard, and more.