00:24 IST: That's a wrap. We got three new iPhones -- iPhone XS, XS Max and XR. The first two come with OLED displays while the latter comes with a 6.1-inch LCD display and a relatively cheaper price tag. The XS and XS Max will be coming to India on September 28. A new Apple Watch was also announced with a larger display and smaller bezels compared to the previous generation. New watch faces with more content as well as a new ECG feature. As for the pricing, the iPhone XR will start from $749, while the iPhone XS starts at $999 and the Max model will start at $1099. The Apple Watch Series 4 will start at $399 for the GPS version while the cellular version will cost $499.

00:12 IST: Tim Cook is back on the stage. He is saying a few more updates before the event closes. He talks about that HomePod now supports stereo setup mode. And new updates are coming to the Apple software.

00:10 IST: iPhone Xr will be available in 3 finishes. Up to 256GB storage. Will be available from October 26. Price starts $749. That's still quite expensive. The iPhone XS starts at $999, the iPhone XS Max starts at $1099. The iPhone XS and the iPhone XS Max coming to India on September 28.

00:07 IST: Now we wait for the prices, Cook will probably be back on the stage to talk about that. It seems that just like the Watch Series 4, the iPhone XS and the iPhone XS Max will also go on sale from September 21.

00:05 IST: Looks like the iPhone XS, iPhone XS Max and the iPhone Xr launches are done. Now Apple is playing that customary product video where Jony Ive narattes the iPhone features.

00:02 IST: The front camera in the iPhone Xr too supports the portrait mode. It offers an hour and half more battery life than iPhone 8 Plus, says Phill.

00:02 IST: The iPhone Xr also supports portrait mode despite having single camera because it creates blurred background in photos using AI and machine learning, similar to what Google Pixel phones use.

00:00 IST: The iPhone Xr too is powered by A12 Bionic processor. This is similar to what Apple has inside the iPhone XS and the iPhone XS Max. It has the exact same 12-megapixel wide-angle camera system that is in the more expensive iPhone XS.

23:59 IST: The iPhone Xr. Comes with an LCD screen that has "liquid retina display". Bigger display but smaller design that the iPhone 8 Plus. No home button. Made of Series 7000 aluminium and glass. Single camera. "We hope with the iPhone Xr we reach more consumers," says Phill.

23:55 IST: And there is on more iPhone... this is iPhone Xr

23:54 IST: Apple has robots like Daisy that do recycling for Apple products. The iPhone XS is a "green" phone.

23:52 IST: The iPhone XS is done. Apple is now explaining how it is a company that uses 100 per cent renewable resources. Apple iPhone XS is made using renewable and sustainable raw materials.

23:49 IST: For China, however, Apple has made a special variant of the iPhone XS Max that will support true dual-SIM feature. It is possible that this feature may also come to India.

23:48 IST: The iPhone XS battery. 30 minutes more than the battery life of the iPhone X. The iPhone XS Max offers one and half hours of more battery life than the iPhone X. And the iPhone XS and the iPhone XS Max support dual SIM functionality but there is a twist in the story. Physically, only 1 SIM card is supported but the eSIM will allow users to add another SIM card. For this feature in India, Apple has worked with Airtel and Jio.

23:45 IST: Phill says that Apple has improved the portrait mode in the iPhone XS camera. To improve "bokeh", Apple team studied the results from professional DSLR cameras and expensive lenses. And has fine-tuned the bokeh feature in the iPhne XS. The portrait mode in the iPhone XS now comes with adjustable bokeh or adjustable blurred background. Apple is not first with the feature but it seems that the company has implemented the feature in the best way, by allowing users to select bokeh by labelling it with aperture values. This will feel very intuitive to photography enthusiasts.

23:41 IST: On the front, the iPhone XS has a 7-megapixel camera used with an F2.2 lens.

23:39 IST: Both rear cameras in the iPhone XS have optical image stabilisation. It also comes with some new features like Smart HDR so that images have better details, higher dynamic range.

23:37 IST: On the back the iPhone XS has two cameras: a 12MP camera with F1.8 lens and wide-angle view. The pixel pitch of this camera, which is new, is 1.4um. The second camera has a telephoto lens and this too now uses a 12MP image sensor, paired with a F2.4 lens.

23:36 IST: The A12 Bionic demo is over. Back to Phill... hopefully more iPhone XS and the iPhone XS Plus details. Okay, now camera details: The A12 Bionic also improves camera performance of the iPhone and adds new features to it. Phill says that recently a photo shot by the iPhone was featured as the cover image of Time magazine.

23:31 IST: The iPhone Xr is expected to be cheaper variant this year. Two app demos done... one more remaining.

23:29 IST: Before more juicy iPhone Xs and the iPhone XS Max details come, Apple is talking about some of the apps that use augmented reality etc. Once this demo is over, there will be details of the iPhone XS camera etc. Also, expect the iPhone Xr announcement soon.

23:25 IST: Apple A12 Bionic also improves iPhone's augmented reality and machine learning features. Apple is demoing how developers can use all those special features in the A12 to offer more immersive apps.

23:20 IST: Apple is still talking about the A12 Bionic. The app launch is 30 per cent faster with it, the company says. The world of Android should get its first 7nm processor in 2019 when Qualcomm launches the Snapdragon 855.

23:19 IST: The new A12 Bionic is so fast that it has enabled Apple to offer some specific and new features in the iPhone XS that were not possible earlier, says Phill. Apple also says that this is one processor you won't find in any other phone, so basically the company is calling attention to the fact that in world of Android there are many phones powered by Snapdragon 845 processor. But A12 Bionic is special to the iPhone.

23:18 IST: The iPhone XS and the iPhone XS Plus will be available with up to 512GB storage.

23:17 IST: The A12 bionic is designed by Apple. It has 6-core CPU. And a 4-core GPU. And a separate unit that Apple calls Neural Engine that can do 5 trillion AI operations per second.

23:15 IST: Apple iPhone XS and the iPhone XS Max are powered by A12 Bionic, which is Industry's first 7nm chip says Phill.

23:14 IST: Last year when we reviewed the iPhone X, we found its screen brilliant. Looks like the iPhone XS and the iPhone XS Max will have similar screens.

23:13 IST: Both the iPhone XS and the iPhone XS Max display support 120MHz refresh rate, have HDR and true-tone colour support.

23:11 IST: The iPhone Xs has 5.8-inch screen with super retina display. HDR is supported on this screen. Videos and photos look stunning on it, says Phill. The iPhone XS screen has 60 per cent more dynamic range. The iPhone XS Max has a 6.5-inch screen.

23:09 IST: "This is the new iPhone XS," says Cook. And now Phill Schiller is on the stage. "It is made of surgical-grade steel," and it is "the most beautiful iPhone we have created." As usual expect more superlative adjectives from Apple.

23:07 IST: iPhone X is the number 1 smartphone in the world. And it is most loved smartphone with 98 per cent satisfaction, says Tim Cook. And today Apple is launching the most advanced iPhone we have created, he adds.

23:06 IST: Apple Watch Series 4 is done. Tim Cook is back on the stage, what's next: iPhone is the next, says Tim Cook.

23:04 IST: Apple Watch will be available in 3 finish. All previous straps fit the new Series 4 Watch. The Series 4 Watch price starts at $399. Available in 26 markets from September 21. The Cellular variant available at $99 in 16 countries. India is probably among the countries where both will be available. And Apple Watch Series 3 gets a price, now available with starting price of $279.

22:56 IST: The ECG recording feature in the Apple Watch is approved by FDA. So what's the catch: It seems that ECG functionality in Apple Watch 4 for now only available to US customers. Others will get it by the end of the year. Looks like regulatory issues, but feature sounds solid.

22:54 IST: The ECG functionality in the Apple Watch 4 is apparently approved by professional health experts and top doctors. "It's game changing," says president of American Heart Association.

22:53 IST: And this is big! Apple Watch Series 4 has a digital heart monitor that can do ECG within 3 seconds. It's the first consumers product with this feature, says Jeff. Basically, Apple Watch Series 4 is now also an ECG recorder!

22:51 IST: The heart rate monitoring too gets some new features. They sound really useful. The Series 4 Watch will alert users about high heart rate, low heart rate and abnormal rhythm.

22:49 IST: Okay, Jeff explains why this fall detect feature is in the Apple Watch. If you fall, the Watch will detect it and initiate an emergency call if you are immobile after the fall. "We hope you never need it, but it's there," says Jeff.

22:48 IST: The new gyroscope and sensors in the Apple Watch can identify when people trip, fall or stumble, says Jeff. Ummm, useful? May be.

22:47 IST: The Apple Watch Series 4 comes with a new dual-core S4 processor. Apple designed. Supports 64-bit processing. Up to 2X faster. Much needed, we say over here at India Today Tech.

22:45 IST: The new Apple Watch Series 4 UI seems rather heavy on animations. Looks great on screen, but hope there is no impact on battery. The display is all new technology. Also the Digital Crown is now re-engineered and gives haptic feedback. The Series 4 Apple Watch is 50 per cent louder. The Watch 4 back is made of ceramic and sapphire. Microphone too has new position that should help during calls on Apple Watch, says Jeff.

22:43 IST: There are ability to customise and personalise Watch Faces. They can show more information.

22:41 IST: Apple Watch Series 4 announced. Everything about it has been engineered. The UI has been redesigned. The screen is bigger by up to 35 per cent, says Jeff.

22:39 IST: Jeff Williams who looks after Apple Watch is explaining how Watch has changed with addition of GPS and cellular connectivity. He says that the Watch's background heart rate check is life-saving. And he says today next-gen Apple Watch is coming.

22:38 IST: Apple Watch is not just the number one smart watch in the world but the number 1 watch in world, says Cook. Then he hands over the stage to Jeff. Loud cheer from Apple employees in the theatre.

22:36 IST: Tim Cook takes the stage and is talking about Apple's journey.

22:36 IST: Apple is soon completing sale of 2 billion iOS devices, says Tim Cook. And today Apple is going to tell more about two of its most personal products. First is Apple Watch.

22:35 IST: Tim Cook is on the stage.

22:31 IST: Lights out, the event starts. Apple is showing a clip they created for this event: An employee is running towards Steve Jobs Theatre with Mission Impossible theme in background. Cool video!

22:28 IST: And the laptops are out...5 minutes to go before Tim Cook is on the stage to announce the newest iPhones, most possibly the iPhone XS, iPhone XS Max and iPhone Xr.

22:28 IST: Fun fact: When media enters the Steve Jobs Theatre for a launch event here, unlike how it happens in other events, the seats at the back are occupied first. There is a premium that journalists place on these back seats because back benchers here end up going out of the venue before others after the event ends and hence they can reach hands-on zones earlier to experience the new products.

22:24 IST: Speaking of the new Apple Watch, expect a bigger display, smaller bezels and new watch faces, among other things.

22:18 IST: In terms of design, don't expect much to change this year if you take the iPhone X from 2017 as the reference point. If your reference is the iPhone 8 and the iPhone 8 Plus, this year's iPhone will look very different to you.

22:14 IST: Another 20 minutes to go before we see Apple CEO Tim Cook on the stage. Ahead of that a quick recap of things: There are three iPhones that are expected at today's Apple event. Initially there was some confusion about the name of these new phones. But in a seemingly first of its kind slip, Apple apparently confirmed the names while updating its website. In the page info, people found the details of the iPhone XS, iPhone XS Max and the iPhone Xr. Of the three, the iPhone XS is expected to be the iPhone X replacement. The iPhone XS Plus, which will be the costliest iPhone launched ever with price of over $1200, is the larger version of the iPhone XS with a 6.5-inch screen. The iPhone Xr is expected to be a relatively more affordable iPhone this year, although the keyword here is "relatively". The Xr is likely to come with a 6.1-inch screen.

22:10 IST: Okay, after a long wait -- the time that we used to admire the beautiful and slick Steve Jobs Theatre -- we are inside the venue for the iPhone XS, iPhone XS Max and the iPhone XR launch event. Also expected at today's Apple event: New Apple Watch Series 4 and a new iPad Pro with FaceID.

22:04 IST: This is where it's all going down. Just half an hour to go.

21:56 IST: The new iPhones are expected to get the new A12 chip based on a 7nm process. At least, that's what the rumours say.

21:45 IST: There has been a lot of speculations about the names of the upcoming iPhones. Rumours say that Apple will launch three devices tonight, one will be the successor to the iPhone X, the second one will be the upgraded version of the iPhone X and lastly, the third one will be an affordable LCD display iPhone. The possible names for the iPhone X successor are: iPhone XS, iPhone X (2018), while the bigger version of the iPhone X could be the iPhone XS Plus, iPhone XS Max or simply the iPhone X Plus. And lastly, the most exciting iPhone of the year, the 6.1-inch LCD display iPhone could be called the iPhone 9, iPhone XC, iPhone Xr, and the list of names goes on and on.

21:39 IST: It's for the first time that Apple will livestream its iPhone launch event on Twitter. The Cupertino major has usually been very restricted in streaming its iPhone announcements on other devices other than Apple. But, looks like, Apple is trying to reach out to more audiences and hence will be streaming the launch event on Twitter. Alongside Twitter and all Apple devices like iPhones, iPads, and MacBooks, Apple also streams its iPhone launch event on other platforms like -- Microsoft Edge browser, Mozilla Firefox, Google Chrome and Safari. The iPhone 2018 event is scheduled to take place at 10:30PM India time tonight. To watch the event on Twitter, head to Apple's official twitter handle.

21:28 IST: Apple could also announce its fourth generation Apple Watch. Based on the leaks so far, the smartwatch is expected to sport a bigger display with smaller bezels all around. Expect new watch faces that will include more complications to take advantage of the extra screen space.

21:25 IST: At today's big event, Apple is expected to announce three new iPhones. Two of them are expected to be top-end OLED iPhones while one is rumoured to be a cheaper LCD iPhone. One thing is pretty certain that all the three new iPhones will be designed based on the iPhone X.

Apple has announced the iPhone XS, iPhone XS Max and the affordable iPhone Xr. All the three iPhones are powered by Apple's new A12 Bionic chipset. Alongside the iPhones, Apple has also launched the Apple Watch Series 4 with a starting price tag of $399.

00:24 AM IST

Posted by Sanket Vijayasarathy

That's a wrap. We got three new iPhones -- iPhone XS, XS Max and XR. The first two come with OLED displays while the latter comes with a 6.1-inch LCD display and a relatively cheaper price tag. The XS and XS Max will be coming to India on September 28. A new Apple Watch was also announced with a larger display and smaller bezels compared to the previous generation. New watch faces with more content as well as a new ECG feature.

Tim Cook is back on the stage. He is saying a few more updates before the event closes. He talks about that HomePod now supports stereo setup mode. And new updates are coming to the Apple software.

00:10 AM IST

Posted by Javed Anwer

iPhone XS and iPhone XS Max to be available in India from Sept 28

iPhone Xr will be available in 3 finishes. Up to 256GB storage. Will be available from October 26. Price starts $749. That's still quite expensive. The iPhone XS starts at $999, the iPhone XS Max starts at $1099. The iPhone XS and the iPhone XS Max coming to India on September 28.

00:07 AM IST

Posted by Javed Anwer

Now we wait for the prices, Cook will probably be back on the stage to talk about that. It seems that just like the Watch Series 4, the iPhone XS and the iPhone XS Max will also go on sale from September 21.

00:05 AM IST

Posted by Javed Anwer

Looks like the iPhone XS, iPhone XS Max and the iPhone Xr launches are done. Now Apple is playing that customary product video where Jony Ive narattes the iPhone features.

00:02 AM IST

Posted by Javed Anwer

The front camera in the iPhone Xr too supports the portrait mode. It offers an hour and half more battery life than iPhone 8 Plus, says Phill.

00:02 AM IST

Posted by Javed Anwer

The iPhone Xr also supports portrait mode despite having single camera because it creates blurred background in photos using AI and machine learning, similar to what Google Pixel phones use.

00:00 AM IST

Posted by Javed Anwer

The iPhone Xr too is powered by A12 Bionic processor. This is similar to what Apple has inside the iPhone XS and the iPhone XS Max. It has the exact same 12-megapixel wide-angle camera system that is in the more expensive iPhone XS.

23:59 PM IST

Posted by Javed Anwer

iPhone Xr announced

The iPhone Xr. Comes with an LCD screen that has "liquid retina display". Bigger display but smaller design that the iPhone 8 Plus. No home button. Made of Series 7000 aluminium and glass. Single camera. "We hope with the iPhone Xr we reach more consumers," says Phill.

23:55 PM IST

Posted by Javed Anwer

And there is on more iPhone... this is iPhone Xr

23:54 PM IST

Posted by Javed Anwer

Apple has robots like Daisy that do recycling for Apple products. The iPhone XS is a "green" phone.

23:52 PM IST

Posted by Javed Anwer

The iPhone XS is done. Apple is now explaining how it is a company that uses 100 per cent renewable resources. Apple iPhone XS is made using renewable and sustainable raw materials.

23:49 PM IST

Posted by Javed Anwer

iPhone XS Max comes with dual SIM support

For China, however, Apple has made a special variant of the iPhone XS Max that will support true dual-SIM feature. It is possible that this feature may also come to India.

23:48 PM IST

Posted by Javed Anwer

The iPhone XS battery. 30 minutes more than the battery life of the iPhone X. The iPhone XS Max offers one and half hours of more battery life than the iPhone X. And the iPhone XS and the iPhone XS Max support dual SIM functionality but there is a twist in the story. Physically, only 1 SIM card is supported but the eSIM will allow users to add another SIM card. For this feature in India, Apple has worked with Airtel and Jio.

23:45 PM IST

Posted by Javed Anwer

Phill says that Apple has improved the portrait mode in the iPhone XS camera. To improve "bokeh", Apple team studied the results from professional DSLR cameras and expensive lenses. And has fine-tuned the bokeh feature in the iPhne XS. The portrait mode in the iPhone XS now comes with adjustable bokeh or adjustable blurred background. Apple is not first with the feature but it seems that the company has implemented the feature in the best way, by allowing users to select bokeh by labelling it with aperture values. This will feel very intuitive to photography enthusiasts.

23:41 PM IST

Posted by Javed Anwer

On the front, the iPhone XS has a 7-megapixel camera used with an F2.2 lens.

23:39 PM IST

Posted by Javed Anwer

Both rear cameras in the iPhone XS have optical image stabilisation. It also comes with some new features like Smart HDR so that images have better details, higher dynamic range.

23:37 PM IST

Posted by Javed Anwer

On the back the iPhone XS has two cameras

On the back the iPhone XS has two cameras: a 12MP camera with F1.8 lens and wide-angle view. The pixel pitch of this camera, which is new, is 1.4um. The second camera has a telephoto lens and this too now uses a 12MP image sensor, paired with a F2.4 lens.

23:36 PM IST

Posted by Javed Anwer

The A12 Bionic demo is over. Back to Phill... hopefully more iPhone XS and the iPhone XS Plus details. Okay, now camera details: The A12 Bionic also improves camera performance of the iPhone and adds new features to it. Phill says that recently a photo shot by the iPhone was featured as the cover image of Time magazine.

23:31 PM IST

Posted by Javed Anwer

The iPhone Xr is expected to be cheaper variant this year. Two app demos done... one more remaining.

23:29 PM IST

Posted by Javed Anwer

Before more juicy iPhone Xs and the iPhone XS Max details come, Apple is talking about some of the apps that use augmented reality etc.

Once this demo is over, there will be details of the iPhone XS camera etc. Also, expect the iPhone Xr announcement soon.

23:25 PM IST

Posted by Javed Anwer

Apple A12 Bionic also improves iPhone's augmented reality and machine learning features. Apple is demoing how developers can use all those special features in the A12 to offer more immersive apps.

23:23 PM IST

Posted by Javed Anwer

Analysts are liking the A12 Bionic. Here is reaction from Patrick Moorhead

23:20 PM IST

Posted by Javed Anwer

Apple is still talking about the A12 Bionic. The app launch is 30 per cent faster with it, the company says.

The world of Android should get its first 7nm processor in 2019 when Qualcomm launches the Snapdragon 855.

23:19 PM IST

Posted by Javed Anwer

The new A12 Bionic is so fast that it has enabled Apple to offer some specific and new features in the iPhone XS that were not possible earlier, says Phill. Apple also says that this is one processor you won't find in any other phone, so basically the company is calling attention to the fact that in world of Android there are many phones powered by Snapdragon 845 processor. But A12 Bionic is special to the iPhone.

23:18 PM IST

Posted by Javed Anwer

The iPhone XS and the iPhone XS Plus will be available with up to 512GB storage.

23:17 PM IST

Posted by Javed Anwer

The A12 bionic is designed by Apple. It has 6-core CPU. And a 4-core GPU. And a separate unit that Apple calls Neural Engine that can do 5 trillion AI operations per second.

23:15 PM IST

Posted by Javed Anwer

Apple iPhone XS and the iPhone XS Max are powered by A12 Bionic, which is Industry's first 7nm chip says Phill.

23:14 PM IST

Posted by Javed Anwer

iPhone XS, iPhone XS Max announced

Last year when we reviewed the iPhone X, we found its screen brilliant. Looks like the iPhone XS and the iPhone XS Max will have similar screens.

23:13 PM IST

Posted by Javed Anwer

Both the iPhone XS and the iPhone XS Max display support 120MHz refresh rate, have HDR and true-tone colour support.

23:11 PM IST

Posted by Javed Anwer

iPhone XS screen

The iPhone Xs has 5.8-inch screen with super retina display. HDR is supported on this screen. Videos and photos look stunning on it, says Phill. The iPhone XS screen has 60 per cent more dynamic range.

The iPhone XS Max has a 6.5-inch screen.

23:09 PM IST

Posted by Javed Anwer

"This is the new iPhone XS," says Cook. And now Phill Schiller is on the stage. "It is made of surgical-grade steel," and it is "the most beautiful iPhone we have created." As usual expect more superlative adjectives from Apple.

23:07 PM IST

Posted by Javed Anwer

iPhone X is the number 1 smartphone in the world. And it is most loved smartphone with 98 per cent satisfaction, says Tim Cook. And today Apple is launching the most advanced iPhone we have created, he adds.

23:06 PM IST

Posted by Javed Anwer

Tim Cook talks of new iPhone

Apple Watch Series 4 is done. Tim Cook is back on the stage, what's next: iPhone is the next, says Tim Cook.

23:04 PM IST

Posted by Javed Anwer

Apple Watch will be available in 3 finish. All previous straps fit the new Series 4 Watch. The Series 4 Watch price starts at $399. Available in 26 markets from September 21. The Cellular variant available at $99 in 16 countries. India is probably among the countries where both will be available. And Apple Watch Series 3 gets a price, now available with starting price of $279.

The ECG recording feature in the Apple Watch is approved by FDA. So what's the catch: It seems that ECG functionality in Apple Watch 4 for now only available to US customers. Others will get it by the end of the year. Looks like regulatory issues, but feature sounds solid.

22:54 PM IST

Posted by Javed Anwer

The ECG functionality in the Apple Watch 4 is apparently approved by professional health experts and top doctors. "It's game changing," says president of American Heart Association.

22:53 PM IST

Posted by Javed Anwer

Apple Watch Series 4 to do ECG

And this is big! Apple Watch Series 4 has a digital heart monitor that can do ECG within 3 seconds. It's the first consumers product with this feature, says Jeff. Basically, Apple Watch Series 4 is now also an ECG recorder!

22:51 PM IST

Posted by Javed Anwer

The heart rate monitoring too gets some new features. They sound really useful. The Series 4 Watch will alert users about high heart rate, low heart rate and abnormal rhythm.

22:49 PM IST

Posted by Javed Anwer

Okay, Jeff explains why this fall detect feature is in the Apple Watch. If you fall, the Watch will detect it and initiate an emergency call if you are immobile after the fall. "We hope you never need it, but it's there," says Jeff.

22:48 PM IST

Posted by Javed Anwer

The new gyroscope and sensors in the Apple Watch can identify when people trip, fall or stumble, says Jeff. Ummm, useful? May be.

22:47 PM IST

Posted by Javed Anwer

The Apple Watch Series 4 comes with a new dual-core S4 processor. Apple designed. Supports 64-bit processing. Up to 2X faster. Much needed, we say over here at India Today Tech.

22:45 PM IST

Posted by Javed Anwer

The new Apple Watch Series 4 UI seems rather heavy on animations. Looks great on screen, but hope there is no impact on battery. The display is all new technology. Also the Digital Crown is now re-engineered and gives haptic feedback. The Series 4 Apple Watch is 50 per cent louder. The Watch 4 back is made of ceramic and sapphire. Microphone too has new position that should help during calls on Apple Watch, says Jeff.

22:43 PM IST

Posted by Javed Anwer

There are ability to customise and personalise Watch Faces. They can show more information.

22:41 PM IST

Posted by Javed Anwer

Apple Watch Series 4 announced

Apple Watch Series 4 announced. Everything about it has been engineered. The UI has been redesigned. The screen is bigger by up to 35 per cent, says Jeff.

22:39 PM IST

Posted by Javed Anwer

Jeff Williams who looks after Apple Watch is explaining how Watch has changed with addition of GPS and cellular connectivity. He says that the Watch's background heart rate check is life-saving. And he says today next-gen Apple Watch is coming.

22:38 PM IST

Posted by Javed Anwer

Apple Watch is not just the number one smart watch in the world but the number 1 watch in world, says Cook. Then he hands over the stage to Jeff. Loud cheer from Apple employees in the theatre.

22:36 PM IST

Posted by Sneha Saha

Tim Cook takes the stage and is talking about Apple's journey.

22:36 PM IST

Posted by Javed Anwer

Apple is soon completing sale of 2 billion iOS devices, says Tim Cook. And today Apple is going to tell more about two of its most personal products. First is Apple Watch.

22:35 PM IST

Posted by Javed Anwer

Tim Cook is on the stage.

22:31 PM IST

Posted by Javed Anwer

Lights out, the event starts. Apple is showing a clip they created for this event: An employee is running towards Steve Jobs Theatre with Mission Impossible theme in background. Cool video!

22:28 PM IST

Posted by Sneha Saha

And the laptops are out...5 minutes to go before Tim Cook is on the stage to announce the newest iPhones, most possibly the iPhone XS, iPhone XS Max and iPhone Xr.

22:28 PM IST

Posted by Javed Anwer

Fun fact: When media enters the Steve Jobs Theatre for a launch event here, unlike how it happens in other events, the seats at the back are occupied first. There is a premium that journalists place on these back seats because back benchers here end up going out of the venue before others after the event ends and hence they can reach hands-on zones earlier to experience the new products.

22:24 PM IST

Posted by Sanket Vijayasarathy

Speaking of the new Apple Watch, expect a bigger display, smaller bezels and new watch faces, among other things.

22:18 PM IST

Posted by Javed Anwer

In terms of design, don't expect much to change this year if you take the iPhone X from 2017 as the reference point. If your reference is the iPhone 8 and the iPhone 8 Plus, this year's iPhone will look very different to you.

22:14 PM IST

Posted by Javed Anwer

iPhone XS, iPhone Xr, iPhone XS leaked on Apple site

Another 20 minutes to go before we see Apple CEO Tim Cook on the stage. Ahead of that a quick recap of things: There are three iPhones that are expected at today's Apple event. Initially there was some confusion about the name of these new phones. But in a seemingly first of its kind slip, Apple apparently confirmed the names while updating its website. In the page info, people found the details of the iPhone XS, iPhone XS Max and the iPhone Xr.

Of the three, the iPhone XS is expected to be the iPhone X replacement. The iPhone XS Plus, which will be the costliest iPhone launched ever with price of over $1200, is the larger version of the iPhone XS with a 6.5-inch screen. The iPhone Xr is expected to be a relatively more affordable iPhone this year, although the keyword here is "relatively". The Xr is likely to come with a 6.1-inch screen.

22:10 PM IST

Posted by Javed Anwer

Okay, after a long wait -- the time that we used to admire the beautiful and slick Steve Jobs Theatre -- we are inside the venue for the iPhone XS, iPhone XS Max and the iPhone XR launch event. Also expected at today's Apple event: New Apple Watch Series 4 and a new iPad Pro with FaceID.

22:04 PM IST

Posted by Sanket Vijayasarathy

This is where it's all going down. Just half an hour to go.

21:56 PM IST

Posted by Sanket Vijayasarathy

The new iPhones are expected to get the new A12 chip based on a 7nm process. At least, that's what the rumours say.

21:47 PM IST

Posted by Sneha Saha

The iPhone 2018 launch event will be happening inside Steve Jobs theatre. The venue, however, is one level down. Check picture below.

21:45 PM IST

Posted by Sneha Saha

There has been a lot of speculations about the names of the upcoming iPhones. Rumours say that Apple will launch three devices tonight, one will be the successor to the iPhone X, the second one will be the upgraded version of the iPhone X and lastly, the third one will be an affordable LCD display iPhone.

The possible names for the iPhone X successor are: iPhone XS, iPhone X (2018), while the bigger version of the iPhone X could be the iPhone XS Plus, iPhone XS Max or simply the iPhone X Plus. And lastly, the most exciting iPhone of the year, the 6.1-inch LCD display iPhone could be called the iPhone 9, iPhone XC, iPhone Xr, and the list of names goes on and on.

21:39 PM IST

Posted by Sneha Saha

Watch Apple's iPhone launch event on Twitter

It's for the first time that Apple will livestream its iPhone launch event on Twitter. The Cupertino major has usually been very restricted in streaming its iPhone announcements on other devices other than Apple. But, looks like, Apple is trying to reach out to more audiences and hence will be streaming the launch event on Twitter.

Alongside Twitter and all Apple devices like iPhones, iPads, and MacBooks, Apple also streams its iPhone launch event on other platforms like -- Microsoft Edge browser, Mozilla Firefox, Google Chrome and Safari. The iPhone 2018 event is scheduled to take place at 10:30PM India time tonight. To watch the event on Twitter, head to Apple's official twitter handle.

21:28 PM IST

Posted by Sneha Saha

Apple could also announce its fourth generation Apple Watch

Apple could also announce its fourth generation Apple Watch. Based on the leaks so far, the smartwatch is expected to sport a bigger display with smaller bezels all around. Expect new watch faces that will include more complications to take advantage of the extra screen space.

21:25 PM IST

Posted by Sneha Saha

At today's big event, Apple is expected to announce three new iPhones. Two of them are expected to be top-end OLED iPhones while one is rumoured to be a cheaper LCD iPhone. One thing is pretty certain that all the three new iPhones will be designed based on the iPhone X.