Papers

Brands, Competition and the Law

19 October 2012

Organised by UCL's Centre for Law, Economics & Society and the Institute for Consumer Antitrust Studies (Loyola University Chicago School of Law)

About this conference:This the second jointly organised conference on Brands, Competition and the Law - the first was held at UCL in December 2011. The aim of this conference is to reflect on the legal, business, and economic understanding of brands by explaining what brands are, how they function, and the role brands play in business competition. The conference will also delve into specific issues raised by branding in the 21st century business competition, such as the challenges raised by online business and the increasing role of private labels in distribution.

Brands and Business TheorySpeakers: John Noble (BBG) - Individuals, Markets and Business CompetitivenessGreg Gundlach (UNF) - A Marketing Perspective on Brands in AntitrustCommentator:Eliot Schreiber (Cloverleaf Innovation)Chair:Joan Phillips (Quinlan School of Business, Loyola University Chicago)