CAMPAIGN OF THE MONTH: Monster High, Mattel

With more than six million webisode views and constant online buzz from fans driving interest and excitement, the property's popularity has translated into success offline, where the Monster High Core Doll Assrtment is currently the number two fashion doll YTD in the UK.

Mattel's edgy intellectual property Monster High sees the offspring of the world's legendary monsters come together under one roof - to attend high school. Already off to a strong start, key plans are in place to grow the brand even further in 2012...