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Abstract

The purpose of this study is to identify and scale advertising and promotional characteristics used most frequently by Bed & Breakfasts (B&B's). The study involved 2 surveys that questioned both Managers and Guests of B&B's from Professional Association of Innkeepers International member properties. The surveys were conducted 9/96-4/97 for the preceding calendar year. Advertising and promotional characteristics were cross-tabulated with B&B qualifiers such as the size of the property and occupancy rates. The study found that the following characteristics were used most frequently: Word of mouth, B&B guide books, Mobil & AAA, the Internet, chambers of commerce, travel agencies, and magazines & newspapers.

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