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Jaideep Prabhu is Professor of Marketing and Jawaharlal Nehru Professor of Indian Business at Judge Business School, University of Cambridge.

He has published in leading academic journals and his work has been profiled by the BBC, Bloomberg BusinessWeek, The Economist, The Financial Times, Le Monde, The New York Times, and The Times. He has consulted with or taught executives from Bertelsmann, Barclays, BP, BT, GE, the UK Government, IBM, ING Bank, the NHS, Nokia, Philips, Roche, Shell, Siemens, Unilever, Vodafone and Xerox, among others.

He is the co-author of Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth, described by The Economist as “the most comprehensive book yet” on the subject of frugal innovation. His most recent book, Frugal Innovation, was published in February 2015 and won the CMI’s Management Book of the Year Award 2016.