Chennai, July 2 (IANS) Allari Naresh is set to play an obese character in tentatively titled upcoming Telugu romantic-comedy "Laddu Boy" and his look is being designed by a London based prosthetic make-up artist.

"We did a trial make-up shoot in London recently and it turned out well. The look of the character is very important to the story and, therefore, I wanted a professional to handle it. Naresh will undergo go a lot of transformation for the role," Ravi Babu, director of the film, told IANS.

The director adds that it will be a very challenging role for Naresh.

"He (Naresh) is lean and tall in real life, but we need to make him look extra fat for the film. It will be not easy to act with so much of weight and make-up on the body. I think this role will push him to the limits," said Ravi Babu.

The film is currently being shot in Hyderabad, while the search for the rest of the cast is underway.