Lululemon Is Defying One Of Its Core Values After The Sheer Yoga Pants Scandal

Lululemon is discounting its black luon yoga pants after the
sheer pants debacle that resulted in a massive recall.

Brian Sozzi, chief equities strategist at Belus
Capital, noticed a pair of the pants marked down at a
Philadelphia store.

Dozens of customers also
tweeted their delight at finding a sale rack in
stores.

But the discounts are problematic because it shows that Lululemon
is desperate to get customers back in stores, Sozzi
said. The company had to recall 17% of its bottoms
last month after they were deemed too see-through.

"The company has lost some consumer trust, and just wants
to move product quickly and then re-market the new stuff as it
arrives," Sozzi said. "But discounting now is basically
cheapening future black luon pants."