BrothasGottaEat2020.com is a movement and a theme that focuses on Old School Hip Hop music and through this music artist Elo aims to address the social and racial tension in America as well as different countries in the world. "The Struggle is real in our community, and yes black lives do matter", says Elo. It is all about the soul and music of the inner city and promoting the rap/ gangsta rap/ hip hop and being a voice to the other "brothas and sistas" who face struggles in the community and need to be heard. The site also offers merchandise such as t-shirts along with graphic design services.