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Articles

As if the government wanted to chase away Tesco and the other foreign food stores of the country, such are the measures they are about to introduce.

They would impose taxes, for example, on the parking lots of the stores that would bring 20 billion forints. But this is still nothing because, for example, they would determine how much they would be allowed to spend on advertisement and what type of goods the hypermarkets would be allowed to advertise.The proposal, signed by János Lázár, Minister heading the Prime Minister's Office and Mihály Varga, Minister for National Economy ,would also stipulate for the department stores to employ an additional number of employees.They would introduce these measures with reference to the food scandal, despite the fact that the foodstuffs are distributed by multinational store chains. It came to light recently that Hungarian customers receive the same brands of nutellas, chocolates and other products in a worse quality than the ones sold in Western-European shops.Lázár and his colleagues explain the maximization of advertisement spending arguing that small shops are not able to spend too much for advertisements, and the multinational companies misuse their dominant marketing position.