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Rowlinson Commits Three Year Support to Millie’s Trust

We are delighted to announce that we have chosen Millie’s Trust as our key nominated charity until 2019.

Our announcement follows a company-wide survey where we invited our people to choose the charity they would most like to support, resulting in a unanimous vote in favour of Millie’s Trust. Rowlinson’s support includes an annual donation, help to raise awareness of the charity’s causes, fundraising activities and 30 days of employee time each year for voluntary work.

Millie’s Trust was founded by Joanne and Dan Thompson in memory of their baby daughter, Millie, who died as a result of a choking incident at her nursery in October 2012. It delivers affordable first aid training courses nationally, offering free places to expectant parents, parents with infants under 12 months and those facing financial hardship. The charity has been instrumental in the introduction of Millie’s Mark, a voluntary accreditation awarded as a special endorsement to nurseries in England that go above the Early Years Foundation Stage guidelines, by having 100% of staff trained in paediatric first aid.

We have been supplying Millie’s Trust with branded garments since 2015, which are worn by their first aid training staff. We increased our support throughout 2016, hosting a celebratory “Spooky Day” employee fancy dress event on Halloween and hosting a table for staff at Millie’s Ball, the charity’s annual gala dinner, which raised just over £10,000 in 2016.

Rowlinson’s Managing Director, Donald Moore, says, "Despite facing a deeply personal tragedy, Joanne and Dan’s motivation to be a force for good inspires us and we wanted to give them a bigger commitment. All our people have the opportunity to get involved with fundraising activities and we have a team of 10 runners for the Great Manchester Run 10K in May. The 30 days of voluntary work means we can provide professional advice, marketing support and complete practical tasks for Millie’s Trust, so that they can focus on delivering first aid training that could

save lives.”

Joanne Thompson, CEO of Millie’s Trust, says, “As we draw closer to our fifth anniversary, we’re delighted to have the ongoing support and commitment of the Rowlinson team. It is vital that more families gain the life-saving skills and knowledge that we provide, so they have the confidence to act quickly and competently in an emergency situation. Rowlinson’s pledge to support Millie’s Trust enables us to help more families with the critically important first aid training we offer. We are looking forward to working with them much more in 2017 and beyond."

“Joanne and Dan’s motivation to be a force for good inspires us.”

- Donald Moore

We believe that it is important to adopt a transparent and ethical approach to business.

We do not supply directly to the public or to schools or shops within schools. We support the specialist retailers who stock our products. We only use factories which are fully compliant with all health, safety and child/labour regulations and we care about the products and services that we offer to our customers.