That’s a wrap: Behind the Scenes of Our New Commercial Shoot

We headed out to El Mirage Lake in the hot (we’re talking 110 degrees hot), dry, beautiful California desert to film our Back to School commercial for the launch of I’MPERFECT. We featured and used over 200 pairs of jeans showcasing our entire denim collection which includes, 22 fits, 81 washes, 84 sizes!

Getting ready!

AEO CMO, Michael Leedy (second from Right) with a few of the crew members

The crew hard at work

AEO Stylists, Preston and Lauren trying to survive the desert heat

The dust storms were so intense that production was shut down for half a day

That’s a wrap!

Check out the commercial for our newest campaign I’MPERFECT below and tell us what you think about it in the comments below.