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Toyota, Honda, etc are the reason Ford believes it can't sell cars... They have knocked Ford out of the market with their offerings. .. Toyota is going after the truck market too. If American manufacturers don't get their acts together it's just a matter of time. Abandoning a segment is NOT a path forward, it's an abdication.

Never underestimate how much quit exists inside Ford! Retreat, abandonment, failure to innovate then update and general product promotion lazyness. Have become hallmarks there. Except for F series and Mustang. I never understood why the "magic love sauce" recipe was never tweeked for other products.

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