In a case that would be similar to filing a lawsuit against your own mother, Sony has sued long running PlayStation PR personality Kevin Butler for working with console rivals Nintendo. Butler – real name Jerry Lambert – was handed the lawsuit for appearing in an ad promoting the Nintendo Wii console, with said ad now being removed from air after Sony got their undergarments in a bunch.

Could be the last we see of Butler!

So what exactly did Lambert do wrong? The lawsuit’s claim is “based on violations of the Lanham Act, misappropriation, breach of contract and tortuous interference with a contractual relationship”.

Sony alleged that they, “invested significant resources in bringing the Kevin Butler character to life and he’s become an iconic personality directly associated with PlayStation products over the years.”

“Use of the Kevin Butler character to sell products other than those from PlayStation misappropriates Sony’s intellectual property, creates confusion in the market and causes damage to Sony.”

Apparently some talks behind the scenes to end the fiasco have not gone ahead, so we could see a more public end to the matter, which is never pretty. Lambert has yet to make a public statement on the suit, but we expect the fun-loving mascot to speak out soon.

Do you think Lambert is in the wrong? Let us know your thoughts in the comment section and make sure to check out our Facebook page for more of today’s gaming news.

When not fighting crime, I dabble in the art of online journalism. Alright, maybe it's not as exciting as headbutting everyday felons like a modern Bruce Wayne, but I need something that doesn't involve bludgeoning something. Get my kicks playing on a fat 80gb PS3, really need an upgrade......and a shave.