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Downtown Designer Gordon Hull Is a Burger Lover, But at What Price?

<div class="image align_left"><img src="http://nymag.com/images/2/daily/food/08/01/25_hull_sml.jpg"/></div>
Gordon Hull, founder of downtown design collective Surface to Air, proves that &#8220;not all hipsters are vegan&#8221; (per the headline of a men.style.com video) by riding around in a limo visiting <a href=http://nymag.com/listings/restaurant/burger_joint00/>Burger Joint</a>, <a href=http://nymag.com/listings/bar/rare_view/>Rare View</a>, and <a href=http://nymag.com/listings/bar/corner_bistro/>Corner Bistro</a>. The feel-good video curiously doesn&#8217;t mention that about four years ago Hull founded an underground burger club that had its own salute, a screening process that measured a potential recruit&#8217;s &#8220;burgability&#8221; based on questions such as &#8220;How many burger joints can you name in ten seconds?,&#8221; and a demerit system that resulted in the expulsion of certain members of the club when they failed to show for monthly &#8220;meatings.&#8221; Sounds cute, right? Except that we&#8217;ve heard from disgruntled members that Hull became &#8220;drunk with power&#8221; and ended up alienating more than one burger lover by enforcing these rules quite stringently and using the club as a vehicle for self-promotion. But, hey, it seems to have worked!
<a href="http://video.men.style.com/?fr_story=427da8a843df49afeee971b4e2093f1c4">See, Not All Hipsters Are Vegan</a> [Men.Style.com]

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Gordon Hull, founder of downtown design collective Surface to Air, proves that “not all hipsters are vegan” (per the headline of a men.style.com video) by riding around in a limo visiting Burger Joint, Rare View, and Corner Bistro. The feel-good video curiously doesn’t mention that about four years ago Hull founded an underground burger club that had its own salute, a screening process that measured a potential recruit’s “burgability” based on questions such as “How many burger joints can you name in ten seconds?,” and a demerit system that resulted in the expulsion of certain members of the club when they failed to show for monthly “meatings.” Sounds cute, right? Except that we’ve heard from disgruntled members that Hull became “drunk with power” and ended up alienating more than one burger lover by enforcing these rules quite stringently and using the club as a vehicle for self-promotion. But, hey, it seems to have worked!