Senior director and Army veteran Ross Cohen says the fair comes at a great time, as more and more people are talking about veterans’ issues.

“All of this conversation, all of this momentum—whether it’s NPR, whether it’s the White House and the First Ladies joining forces initiative—we are seeing a difference," Cohen said. "The fact is, the unemployment rate for post 9/11 veterans was as high as thirteen percent two or three years ago. It’s now down to underneath ten, and some numbers have even in the seven’s. Obviously that is still too high, but you are seeing it come down.”

Post 9/11 veteran unemployment has gone down in the last several years, but the numbers are shaky at best, as waves of new veterans begin looking for jobs from month to month.

The high veteran unemployment rates have sparked national conversation about hiring veterans, which Cohen said is "not just the right thing, but the smart thing for our country."

Cohen said the program aims to embrace and use the strengths veterans already know they have and apply them to the job search and interviews.

“We are taught so many amazing things in the military. We’re taught leadership. We’re taught how to work in teams. We’re taught how to respond to deadlines that are constantly changing, and most importantly we’re taught that we are never going to take no for an answer.”

More than one hundred potential employers will be at the fair in St. Louis, which the chamber said will range from large, global companies to local small businesses.