The US presidential election is coming soon and the candidates are fighting for votes for several months now. Today I want to dissect the various reasons why Barack Obama is outperforming John McCain on the Web, especially in terms of…

Spider, really your preferred audience? Source. For years Google has been preaching building websites for humans not spiders. Nonetheless in reality Google still relies on webmasters to make their pages spider-friendly. To be honest I don’t like big Google and…

cc: All artworks by M Domondon. Digg, formerly known as user driven social news has shown its true nature in 2008: Banning some of their most valuable and active users. They did not solely ban the spammers or those who…

Besides using such obvious Firefox add-ons and toolbars like those for StumbleUpon, Delicious and Browzmi (the StumbleUpon, Twitter & Mixx combination on steroids) what does a holistic SEO 2.0 aficionado like Tad Chef use daily or very often? Here are…

You’re not alone by confusedvision. Many webmasters still assume that self submission is the best way to gain links and exposure on social media. You just dump your content on a social site and “done”. Most social media experts will…

* Today I will reveal the secret of SEO 2.0! It shows how to promote yourself without promoting yourself. So fasten your seat belts. Why am I revealing it? I had a discussion with Shell Harris of Big Oak SEO…

Suicide by frozi. I’m shocked! Not only do bloggers waste time with meta tags although most of them are worthless for Google, bloggers hurt themselves using meta tags. It does not get better it seems it gets worse. Lately more…

Wall Street, Utah by mandj98. That’s why I don’t read the papers at first in the morning, usually they ruin your day. Now Wall Street is down, Banks crumble and US capitalism turns to US “statism” as capitalism seemingly only…

It’s no secret that SEO 2.0 has more traffic from social media than from search, mostly due to it’s popularity on StumbleUpon and Sphinn. Indeed direct traffic equaled search traffic with 15% each during the last 30 days. These days…

Item Use of the SEO 2.0 Blog Feed: Varying from 28 to 326. Most bloggers and online publishers lately concentrate on the number of subscribers as the key metric of blog success. This is not wrong but not entirely right…

Privacy Invaders by Lulu Vision. Yesterday I wrote that Google Chrome is not a good idea (it got 100 diggs in 3,5 hours btw. to be buried at 120). I tested Google’s new browser nonetheless and even before I could…

Help the homeless by balakov. Do you remember the browser wars? No, not Star Wars, the browser wars. In the prehistoric era of the Web we had Netscape Navigators which guided us through the World Wide Wait. Netscape 2, 3…

Vodka Stolichnaya (from the capital) by Wysz You certainly know the metaphor with the glass and the water. It’s featured in lots of more or less uplifting Hollywood movies (like Groundhog Day e.g.), for those readers who live in India…

While using Google not only as a searcher but also as a search engine aka website optimizer I apply so called advanced search operators which in fact aren’t that advanced once you know them. Still most people don’t use them….

Who the hell is the Gossip Girl? Google Suggest, a former Google Labs feature, that offers searchers possible search queries based on the number of searches and findings, has been rolled out. Ever since the SEO community is buzzing around…

Now that the SEO 2.0 blog has reached a critical mass of over 1000+ subscribers (more like 1100 now) it’s time to change my writing and content creation strategy. Indeed I already did. Did you notice? What is the difference…

It seems like only a few months ago there were no search marketing or back then SEO/SEM magazines in print but it’s not true. Right now we have already three and the first one of them, Search Marketing Standard has…

Mistakes, by electrospray. OK, I’m nearing my 10.000 “like it” stumbles (only ca. 1000 left) and I’m wondering how I can help people to make better use of StumbleUpon and not repeat the same mistakes over and over. Well, I…

Bounce rate means the number or rather percentage of people who leave your site instantly after taking a look for less than a second. Many people bounce due to your own mistakes as a web designer or blog writer. I…