Hindi GEC Colors has announced structural changes in its programming team, in line with its growth plans. The channel has roped in Siddharth Bahuguna to head its non-fiction content.

Bahuguna has worked with various channels and production houses, including BBC 1, Discovery, Sony, Nickelodeon (US), Channel 4-UK, AXN, NGC, Zee, and STAR One, among others. His experience over the years has ranged from factual and entertainment based programming to travel to reality shows, studio-based shows and advertiser-funded series.

On joining Colors, Bahuguna said, “Colors has redefined entertainment on television over the last two years through some unique concepts and world class production. I look forward to my role in Colors to lead its non-fiction content and continue to set new benchmarks in television entertainment.”

Besides this development, the entire fiction content has been divided into four time blocks, with each block driven by a separate fiction team. The four fiction blocks will be headed by Anju Kapoor, Devyani Rale, Sumeet Saincher and Shivani Shah. All the four heads and Siddharth Bahuguna will report to Ashvini Yardi, Programming Head, Colors.

Commenting on the new programming structure, Yardi said, “Given our rapid pace of growth since launch and the increase in our programming hours over the last few months, it is critical for Colors to keep the focus balanced across fiction and non-fiction, and across various time-bands to continue to deliver differentiated programming.”

She further said, “Our current structure is well suited to support our aggressive ambitions in this space.”