New EASPORTS.COM Website –Now in
Beta—Merges Previous Sites to Create Online Home for EA SPORTS

EA SPORTS, a label of Electronic
Arts Inc. (NASDAQ:ERTS), announced today the relaunch of EASPORTS.COM, a brand
new online destination in public beta that features unprecedented levels of
digital content, new ways for fans to connect and share, and product
enhancements that carry over into some of the most popular EA SPORTS console
games. EA SPORTS existing sites,
www.easports.com and
www.easportsworld.com,
are merged into the all new destination, currently available at
beta.EASPORTS.COM, creating a single EA SPORTS hub on the Web.

“EASPORTS.COM is a logical extension
of the EA SPORTS brand – it creates a truly immersive experience that puts the
control in users’ hands, and once you do that, the options are endless,” said
Steven Chiang, SVP and Group General Manager for EA SPORTS. “The new
EASPORTS.COM will give our fans a gateway to competition and feature more ways
in one place to connect with their passion for sports and share content. It will
also allow EA SPORTS to push the boundaries of customization and new online
features to bring gamers around the world coming back for more.”
In the past year, EA SPORTS has seen tremendous interest amongst fans for online
play and an insatiable appetite for digital content. Since last June, more than
500 million online game sessions of EA SPORTS games have been played and more
than 2 million game highlight videos have been uploaded to EA SPORTS websites.
Fans are literally putting themselves into the experience, with more than 1
million photos uploaded using the EA SPORTS Photo Game Face feature.

The new EASPORTS.COM will serve as a
central gathering place for sports gamers from around the world to connect,
share and compete. The site will connect the sports gaming community by allowing
sports gamers to interact with game producers in forums, sign up for the latest
news and gain unprecedented insider access to the game development process and
EA SPORTS events. Sports gamers will also be able to share stats, in-game images
and videos from their console game experiences, and communicate with their
friends in one place. The new site encourages even greater competition with stat
tracking and comparisons and the ability to challenge anyone—friend or foe—to a
game. EASPORTS.COM will keep fans up on all the latest sports action through a
variety of features:

Inside EA SPORTS Blog – With posts
from EA SPORTS game developers, this is the source for the latest,
behind-the-scenes information on the entire EA SPORTS product line-up. Inside
EA SPORTS gives gamers access to exclusive EA SPORTS events, first looks at
game features before they launch, and allows for interaction with the
producers who make the games.

Highlight Reel – The ultimate EA
SPORTS video tool allows users to take in-game video clips that they have
uploaded and use robust editing tools to create their own game highlight
reels. The best of the best are showcased in the Media Lounge.

Media Lounge – The hub for all EA
SPORTS media content, the media lounge offers game trailers, feature/producer
videos, podcasts, and the best of gamer-created screen shots and Highlight
Reels.

My Sportsworld – Now embedded
within EASPORTS.COM, My Sportsworld is the place where gamers can customize
their online experience, track their own personal and friends’ game stats, and
connect with EA SPORTS gamers.

EASPORTS.COM will also be the hub
for robust features carrying over into EA SPORTS games, including team
customization, franchise management, and player personalization. For example,
EASPORTS.COM will host the new Team Builder feature announced for EA SPORTS NCAA®
Football 10 available in North American retail stories on July 14, 2009. Team
Builder in NCAA Football 10 allows users to log on, create and customize a
school logo, stadium, field, uniform, roster and playbook, then share it and
play it in the game. Users will be able to create, manage and update their Team
Builder teams anytime, anywhere by logging on to EASPORTS.COM.