The trailer for Lovely Molly, the new film from Blair Witch director Eduardo Sánchez

More close-up crying from the found footage pioneer

Since pretty much inventing the found footage horror genre with The Blair Witch Project back in 1999, Eduardo Sánchez has been keeping kind of a low profile, with only a couple of (poorly-received) horrors to his name. The trailer for his newest venture, Lovely Molly, aims to change all that, bringing Sánchez (and the Blair Witch production team) back to the fore: 'From the filmmakers that started it all comes a new vision of evil that will redefine horror once again.'

So what's new? For a start, hardly any of the trailer is composed of 'found footage' - we see lead actress Alexandra Holden holding a camera now and then, but very little of her footage makes it into the trailer. We can also see that Sánchez has retained his eye for a striking image - creepy cellars, somnambulistic figures and close-up hysterics are all recognisable tropes that fuelled a thousand Blair Witch parodies, and he's even managed to display his ability for creating a snazzy logo one more time (although whether Lovely Molly's horse-head dagger will become as recognisable as the Blair Witch stick man remains to be seen).

Have a look at the trailer below, and see if you think Molly can cut it in a post-Paranormal Activity world.

'Lovely Molly' Trailer

Newlywed Molly (Lodge) moves into her abandoned family home but is soon plagued by memories of her disturbing childhood. The performances are good but the end result is a film with numerous shocking and scary moments that don’t quite add up to a satisfying narrative.