Brand Report: Levi's Strauss & Co.
Company AnalysisIn 1853, a Bavarian immigrant named Levi Strauss opened a dry-goods business in San Francisco, California. Roughly twenty years later, the problem miners had with finding sturdy pants was brought to Levi's attention. This is what ultimately led Strauss to ease out of selling dry-goods and focus on designing the first pair of denim high-wasted overalls, later known as jeans. In 1873, Levi Strauss used his money from his already successful dry-goods business to fund, and patent, tailor Jacob Davis's idea of placing metal rivets at the points of strain on the pants; thus, Levi's brand was born. Such a simple innovative technique grew to cultivate what is one of the worlds best-known products, and the number one maker of brand-name clothing. The company's innovative heritage, values, highly recognized Levi's brand, and creative ad campaigns are the main factors that have kept Levi's jeans alive, and Levi Strauss & Co. a respected company.

The private company has been passed down through generations of Levi Strauss's descendants. Walter and Peter Haas (fourth generation Strauss family) took the company reins after WWII and managed to make Levi's jeans merely functional apparel for workers, but "the uniform of American youth". The men added women's attire, expanded overseas, and finally took the company public in 1971. After profits started to decline in the mid-1980s, Robert Haas took over, and took the company private in 1985. One consistent feature of this company is where the company headquarters, or "home", has been for the past one-hundred and fifty years: 1155 Battery Street in San Francisco, California. The company started there and has since then grown to be a worldwide corporation organized into multiple geographic divisions: Canada, Europe, Middle East, Africa, Argentina, Brazil, Mexico, and Asia Pacific. Due to significant drops in net sales over the past seven years or so, the company has closed many of their manufacturing facilities. This has caused the company to loose employees as well; with approximately 12,300 employees in 2003, the closures will affect some 2,000 workers. Over the years, Dockers and Slates brands have been introduced so as to keep up with competition and new trends. Nevertheless, Levi's remains the company's most valuable trademark. The overall organization of LS&CO is principally based on the same ideology and values that the business was founded under.

Levi's Strauss and Company's strong value-oriented philosophy is manifested through their marketing techniques, products, reputation, and relations within the corporation itself. LS&CO believes strongly in empathetic marketing, responding to a wide range of customers, and giving back to both merchant and philanthropist communities. The company's philosophy centers around four core values that form the foundation: empathy, walking in other people's shoes and paying attention to happenings in the world; originality, being authentic and innovative; integrity, doing the right thing; and courage, standing up for what they believe in. These four values define who the company is, sets them apart from competition, underlie the company's business strategies and behavior, and inspire visions for the future.

LS&CO manage their company the same as they do their individual brands. The Levi's brand is built from: learning from mistakes, commitment to excellence, dedication to goals and customer needs, and the ability and willingness to change. Because the brand is made to embody many of the core values consumers live by, this company has truly stands the test of time. Another comparative advantage of the company and brand lies in the "profits thru principles" policy that is so persuasively explained on the company's website, http://www.levistrauss.com. Besides the core values and established way of manufacturing and marketing clothes, LS&CO can always rely on their loyal...

YOU MAY ALSO FIND THESE DOCUMENTS HELPFUL

...﻿Nicholas Mustico CaseStudy Amy’s Bread
CaseStudy Questions
1.
Who are the main players (name and position)? The main Player in this is Amy Scherber and she is the manager and owner. Another main character is Toy Kim Dupree and he is Amy’s assistant manager.
2.
In what business or businesses and industry or industries is the company operating? Amy’s bread is in the business of selling bread products both wholesale and retail. They sell primarily to high quality restaurants, hotels and food shops.
3.
What are the issues and problems facing the company? (Sort them by importance and urgency.) It is hard to make a large profit because Amy pays her employees a higher amount then the other business in her field. She also has to employee about four times as many employees to complete the same job due to the intensiveness provided on each batch of bread. The company is also struggling with the idea of wither to expand or stand pat with their business.
4.
What is the primary problem for the company/organization in this case? The primary problem in this case is the idea of expansion. The problem is that they do not know if they should expand or stand pat. If they do expand how are they going to centralize their business. Are they going to do strictly wholesale or wholesale and retail.
5.
Why have the problem (s) you cite emerged? Identify the causal chain (the events or circumstances...

...﻿Consumer buying behavior is the decision processes and acts of people involved in buying and using products. Many factors influence consumer purchases. As mentioned earlier there are casestudies that examine the actual cereal box design as a factor that influences consumer choice. The purpose of the current study is to determine what factors are involved in the choice of cereal as breakfast. As we consider that there are numerous elements that impact consumer’s choice of cereal; it is affordable, it is nutritious, it is easy to make, etc. For the purpose of the case, we will conduct separate surveys to determine the impact of each factor, if there is any. The first handled casestudy will evaluate the packaging influence on consumer’s choice. The hypothesis that we will based our casestudy on are as follows:
H0: Cereal packaging design does not influence adult consumer buying decision.
Ha: Cereal packaging design does influence adult consumer buying decision.
Survey will be used as a measuring instrument to determine if the cereal packaging design is a factor the consumer considers important in choosing a particular cereal product. The survey will consist of ten questions and some of them are as follow:
1. How often do you eat breakfast?
Every Morning
Often
Seldom
2. What kind of breakfast do you normally eat?
Cereal
Eggs and bacon
Toast
Other...

...Tesco-a CaseStudy by Article 13
As part of their ongoing programme Article13, the leading corporate social responsibility experts, have released a CaseStudy of Tesco. Below is a synopsis of the CaseStudy, which can be accessed in full at www.article13.com.
Who are they?
Tesco is a leading retailer, operating 2,291 stores around the world and employing 296,000 people. It has grown from a purely UK operation, developing international markets in Ireland, Central Europe and Asia. There are four strands to Tescos strategy: core UK business, non-food, retailing services (personal finance and online grocery sales) and international.
Involvement Insights
The company strategy is for long term growth and focuses on the four strands outlined above. It has a Core Purpose" of creating value for customers, to earn their lifetime loyalty". Tesco is built on two strong values which drive the way we do business":
1. No one tries harder for customers
2. Treat people how we like to be treated
The company website states that Tesco is committed to conducting business in an ethically and socially responsible manner". Tesco has a commitment to be a good citizen acting responsibly wherever we operate" and this translates into a Code of Conduct for Suppliers, a Code of Ethics for staff, a commitment to protecting environment, using commercial strength to put principles into practice...

...Williams-Sonoma continues with its present strategies and objectives, where will it be in five years?
As said by Rouse (2005) author of the Williams-Sonoma casestudy, Williams-Sonoma uses the diversification growth strategy. According to the text with this strategy the company expands product lines by moving into other industries (Wheelen & Hunger p. 208 par. 4). Initially Williams-Sonoma “opened its first store in 1956, selling a small array of cookware imported from France. Since then, the brand has expanded to hundreds of products from around the world, more than 250 stores nationwide, a direct-mail business that distributes millions of catalogs a year, and a highly successful e-commerce site” (Williams-Sonoma par. 2). Williams-Sonoma current lines include: Williams-Sonoma, Pottery Barn, Pottery Barn Kids, PB Teen, Hold Everything, West Elm, and William Sonoma Home. (Rouse p. 1 par. 1). If the company continues to grow and delve into other innovations and markets it will have large market shares within the next five years.
Due to the nationwide economic decline the company may suffer or face some difficulties caused by its high prices that only target the wealthier. Consumers may began to be more conservative in their spending and looking towards cheaper home good alternatives such as the competitors listed in the casestudy: Crate & Barrel, Restoration Hardware, Pier 1 Imports, and The Bombay. If the...

...Rizzan Rae Rivera S.A.D.
01-17-11 313
CaseStudy #1: Cloud Nine Financial Advisors
Based on my research about online stores like Ebay, Walmart and Amazon.com, I would definitely suggest that Mr. Layton invest on Dot-com stocks for it will bring many improvements in the company. The store is open, 24 hrs a day, 7 days a week. Further, your customers are worldwide in reach, and can shop anytime that they want to. The target market would definitely be larger, since the information about the stocks that they’re selling would be published in the internet. According to the latest Nielsen Global Online Survey, more than 85% of the world's online population has used the internet to make a purchase - this is about 875 million people. Having said this, even unmoving stocks in Cloud nine’s limited costumer could be of much interest to others. On the other hand, sellers in ebay for example, have to pay for listing the goods that they sell online. When the item sells, ebay does get a small percent of the final auction price but this depends on the price of the thing that you’re selling, nothing really compared to the profit that you get for selling the item.
As we all know, Cloud Nine provides its clients with a monthly newsletter to inform them about the stocks that they can buy or sell. There is nothing wrong with this kind of approach, but it needs lots of improvement specially when were dealing...

...Allison Whitted
Kaplan University
Casestudy paper Wal-Mart in China
GB520: Human Resources Management
Introduction
In this casestudy I will be discussing the company Wal-Mart Stores: Every Day low Prices in China. By the time 2005 rolled in China has become the most prominent country to set up a branch for stores. China had a huge open market and it was time for the company to take advantage of the opportunity that was happening in China. Wal-Mart has become the world’s largest retail chain. This can only mean one thing and that is expansion. The strategic move to expand the company chain stores to China was based off of the following factors. First factor was China size as far as land, population. They also had a booming middle class that was in the position to spend money due to their expanding economy. It became the ideal place to invest especially considering the population alone would be beneficial to the company because it had way more consumers that were eager to buy Wal-Mart goods. The company branded the phrase “Every Day Low Prices”. This was known worldwide by anyone who mentioned a Wal-Mart store.
When Wal-Mart former Chinese president resigned in March of 2005, the company they were struck with a problem because now management was changing and that would in fact affect sales in that country. In china they were faced with competition from other retailers, they dropped in rank to number twelve...

...Running head: A CaseStudy On Wal-Mart
A CaseStudy on Wal-Mart
Sanjay Kumar
Marketing Management (MKT606)
Hillary Mueller
26-Jan-2011
1. From the casestudy and the Wal-Mart corporate website, what do you believe is the strategic plan for the company?
Domination of Wal-Mart in retailing industry is itself a story of a successful business model. There are several factors and some of them is still a mystery for the opponent to understand about the existing weaknesses. Wal-Mart has ultimate strategy in its formulation which made Wal-Mart to dominate in the retailing market. In US as well as in globe Wal-Mart presence and its growth by expansion can’t be avoided which created widespread recognition and awesome customer satisfaction in customer relation. It is proved by the several casestudies that Wal-Mart basically endeavors on the three very generic strategies which are consisting Differentiation Strategy, cost leadership and Focus Strategy. Managers are putting their hard efforts to make Wal-Mart ultimate and unique organization which ultimately drives customers to come Wal-Mart and buy products and I believe this is the one key factor for the success of Wal-Mart. Low Price Strategy which operates on daily basis builds trust in customers. Internal resource and inventory system are superb which are based on latest RBV (Resource Based View)...

...Introduction to Management Information Systems (MIS)
Course Section/Campus: Male/Female
Semester: Fall First Semester 2014/15
Start Date: 9-14th November, 2014
Submission Date: 30th November, 2014
Course Instructor: Dr. Khaled Alshare
Assessment Instrument (specify): CaseStudy Related to Ethics and Technology
Type of Assignment: Individual Base
This instrument assesses the following Course Learning Outcomes (CLO):
CLOs: Maximum 5 Marks. This constitutes 5 % of the total course grade
Course Learning Outcomes (CLO)
Question # covered in Assessment*
Student score
3. Appreciate social responsibilities and ethical dimensions of business decision-making
Q1+Q2+Q3 =5
Note: Your answers of case questions should be between ranging 1,000 to 1,500 words. The best cases will be forwarded to College Ethical Competition. The winner of the best case from MIST201 will get QR 5000 as a prize.
Ethical Case
FLEXIBLE SCHEDULING AT WAL-MART: GOOD OR BAD FOR EMPLOYEES?
With nearly 1.4 million workers domestically, Wal-Mart is the largest private employer in the United States. Wal-Mart is also the nation’s number one retailer in terms of sales, registering nearly $379 billion in sales...