Legend:Discovery and Eurosport have been recognised for its game-changing approach at the Olympic Winter Games PyeongChang 2018 by clinching the International Broadcasting Convention (IBC) Innovation Award for Content Creation.

The Eurosport cube was acknowledged as one of the key innovations of the Games in February 2018, with IOC President Thomas Bach observing that it “brings the challenges that all athletes face closer to people who are watching”.

A first-of-its-kind mixed reality studio using AR and VR technology, the cube created a fully interactive environment that took analysis from the flat screen and enabled experts to explain the technical aspects of sport using their hands and their bodies, telling more immersive stories in a way that made the complicated simple.

Dave Schafer, SVP, Sports Operations & Planning, Discovery: “To receive recognition for Best Content Creation from IBC complements the rave reviews the Eurosport cube received from athletes, the broader Olympic family and viewers across Europe throughout the Olympic Winter Games PyeongChang 2018. The cube was a great example of how Discovery helped transform the Olympics viewing experience, demonstrating our dedication to stand out and offer something truly different.”

The IBC Innovation Awards took place last night (Sunday, 16th September 2018) in Amsterdam, Netherlands.