brick and mortar businesses

This is a special day for the Internet Squeeze, as it is the 100th blog post that I’ve written as I continue to write the book for brick and mortar businesses who want to move to a new business model. Many companies are feeling the internet squeeze, and they know they need to make the […]

While I believe that brick and mortar businesses must engage in a powerful content marketing plan, I rarely recommend a regular blog solution for most of these businesses. Blogging for the sake of blogging, as many people seem to do, has little value to a business that is trying to grow its customer base and […]

Brick and mortar businesses are feeling the internet squeeze, the shrinking of the bottom line due to an increased cost of marketing (due to the perceived need to be “on the internet”) combined with a reduced effectiveness of the sales force. Perhaps you are seeing this as well. Most companies know they need to step-up […]

Some of the most sought after information on search engines by consumers is product reviews, and if you own or manage a brick and mortar business, I would suggest you google your products to see if their are any reviews of them on the internet. Of course, this begs the question, have you written any […]

The need to establish an effective lead follow-up campaign for online customers is more important today than it has ever been in the past. As more and more consumers move to the internet, the less effective traditional follow-up methods become. The customer has changed the way smart businesses engage in the sales process, and brick […]

As a follow-up to our last post on The Power List Marketing Tool For Your Company Website, this post will identify the strategy behind your list marketing plan. While many companies use an email campaign to try to create more sales, very few have developed a long-term strategic intent for delivering the potential that list […]

Brick and mortar businesses must utilize list marketing techniques if they want to optimize their internet marketing plan. Studies have shown that more sales occur through the company’s list of subscribers than from any other source, including direct online sales. The purpose of today’s blog post is to demonstrate what a company needs to do […]

When many traditional brick and mortar businesses start their move to an internet marketing model, one of their first temptations is to offer discounts to entice new customers. I consider this a cop out of the worst order that will have a negative impact on their overall goal of building a better business model. So […]

If you are pondering how to move your brick and mortar business to one that markets and competes on the internet, then I have a great drill for you and your company staff. Bear in mind, if you take this exercise seriously, it could change your company forever. It consists of answering one simple question, […]

A common mistake made by many brick and mortar businesses is based upon a belief that visitors to the company website will show up on the home page. So much effort is placed into creating a “pretty” or “cool” home page that the company website ends up being no better than an online business brochure. […]

If you own or manage a brick and mortar business, you might be bumping into a very real threat to your company’s existence, the Internet Squeeze. And just what is the internet squeeze you might wonder … The internet squeeze is the pressure that brick and mortar businesses are feeling on their bottom lines, cause […]

Brick and mortar businesses can learn a lot from large corporations, and often times that is where we look for inspiration and ideas when growing our companies. But we can also learn from the little guys too, and today we’ll look at a search engine optimization technique that is used by many sole proprietor’s who […]

Having a company website with brilliant content is very important if you want to win traffic from Google and the other search engines, but so much more needs to be done to capture the attention of the visitors to your site. This is just another example of how building a state-of-the-art content marketing website will […]

Here’s the message on every company bulletin board (or intranet) across the US for companies that are moving their operations to the internet … “Your Job Is Marketing! Help Us Reach Out To Customers.” That’s right, regardless of your current role in the organization, you now need to understand that you play a pivotal role […]

I had a reader ask me yesterday how I was “coming along” on writing The Internet Squeeze, the book that will help traditional brick and mortar businesses transition to an internet marketing model. Well, I am happy to report that I am over 1/3rd of the way to completion, and I have no limit on […]

I am finding so many business owners are feeling the internet squeeze, they just did not have a clearly defined understanding of what they were experiencing. For readers new to The Internet Squeeze, this effect is the pressure that companies are feeling from the need to be involved on the internet without yet realizing any […]

When I speak with business owners and leaders about the transition from a brick and mortar business model to one that embraces interaction on the internet, it is not uncommon to see dread and trepidation on the faces of those who must lead their companies through the changes. But when I talk with the staff […]

What would you do if somebody were to give you the list of a million people who had recently shown interest in something that related to your company’s products or services? More importantly, what would you do if everybody on that list voluntarily joined because they knew of you and thought of you as a […]