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10 Tips to Keep Your Janitorial Company's Lead Data Secure

Over the past few years, state governments have been taking a more aggressive approach towards protecting the privacy of their residents. California, for instance, passed the California Consumer Privacy Act (CCPA), whereas Maryland recently proposed a similar bill that would mirror the privacy rights of the CCPA. With privacy laws now in effect, it's important for B2B companies to take some basic precautions when managing lead data. Below are 10 tips to keep your B2B company's lead data safe and secure.

How to Measure Content Marketing Success if You Are a Specialty Contractors

Are you planning to promote your B2B company's products or service using high-quality content? Known as content marketing, it's become an increasingly popular promotional tactic used by B2B sales reps. Statistics show, in fact, that over nine in 10 B2B companies currently use content marketing to reach and engage with their audience of buyers. If you're thinking about using content marketing in your B2B company's operations, though, you'll need to know how to measure its success.

5 Tips to Humanize Your Chemical Company's Brand

Does your chemical company's brand suffer from a lack of humanization? If buyers can't relate to your chemical company's brand on a personal level, they may feel reluctant to purchase. You can humanize your chemical company's brand, however, in several ways.

Customer relationship management (CRM) software is an essential marketing and sales tool used in the office industry. Some sales reps assume that it's only used for keeping track of sales leads, but this isn't necessarily true. In addition to sales lead tracking, CRM software offers email marketing, customer service solutions, logistics and more. In this post, we're going to reveal five statistics on CRM software, some of which may surprise you.