Learfield, the Texas-based company that sells marketing and media assets for more than 50 universities may be up for sale. According to the New York Post, escalating rights fees have priced the privately-held company out of the market leaving it to pursue a sale of the company.

As recently as late 2011, Learfield secured growth capital by selling a majority stake to Shamrock Capital Advisors.

Learfield frenemy, IMG, which often bids against the Plano-based Learfield for rights, is also up for sale.