And right after we posted about HBO UK’s efforts to promote the March 5th release of Game of Thrones on Blu-ray and DVD… Amazon US and Best Buy decided to go to war on the price of the season set. Best Buy cut prices first—but Amazon US price-matched with remarkable alacrity, and now the Blu-ray can be had for 56% off(!) at just $34.99… and the DVD price has been driven down, as well, to 50% off and a $29.99 price.

Just $5 dollars separating the two… and if you missed it, we’ll note that we point out the great value in the added content for the Blu-ray in our review.