News, Opinion, and Media Analysis on Cincinnati, Ohio and the World From a Unique Perspective

Tuesday, October 05, 2010

Clothing Line Re-Launch Has Local Roots

Remember those Hypercolor clothes from the '80s and '90s? You know, the shirts and windbreakers that started blue, and then turned pink with warmth (or was it the other way around)? Well, a duo that includes local attorney Vance VanDrake has bought the trademark (and, presumably, the technology) and is about to re-introduce the thermochromatic clothes to the public.

I met Vance in law school (he was two years behind me at UC). It looks like he and his business partner are taking a very smart approach to the re-launch, making full use of the web and social media. Hypercolor's Facebook page is here. This isn't the easiest business environment in which to launch a new business, and I wish the venture success.