Production Index

By Jh Published on October 01, 2002.

Talk about your dog days. August's Creativity Production Index - the average number of spots produced by a sample of agency offices - fell to its lowest level since last October, clocking in at 8.7, down from 13.1 in July. This year's August CPI is unchanged from a year ago when the industry began to crawl out of its hole on the eve of September 11. As with the economy at large, the comeback remains choppy and uncertain.