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Contrary to popular belief, social media in the business-to-business community is not dead. In fact, to many B2Bers, social media is an excellent tool used for gaining brand awareness, customer acquisition, lead generation, customer loyalty/retention, and thought leadership.

Online shoppers around the world want the ability to search and shop on multiple channels and devices, expect to see alternate delivery and payment options, and when it comes to shipping and returns, “free” is a driving factor to complete …

The connection between social networks and purchasing behavior is becoming increasingly strong. Reports continue to show that social media engagement drives both online and in-store sales, making it more important than ever for retailers to derive actionable insight from social …

In a world where a higher price is often associated with a better product, pricing your product lower might seem counterintuitive. After all, many business owners use higher pricing to increase their products’ perceived value, and it’s easy to …

China announced the country will allow full foreign ownership of ecommerce firms in Shanghai’s free trade zone and regulatory changes have made it easier for retailers and brands to enter the Chinese market.

The desire for convenience, flexible delivery and payment options and a seamless experience across channels continue to dominate for consumers worldwide, according to the second annual Pulse of the Online Shopper global study, conducted by comScore on behalf of UPS.

U.S. online retail sales are expected to reach $370 billion by 2017. Social media is a contributing factor to ecommerce growth. Between 2012 and 2014, ecommerce growth has seen a 13% hike and 20% of online purchases are made after surfing social media, according to …

After the United States Supreme Court struck down Prop. 8 and DOMA this week, clearing the way for marriage equality, several brands took to social media sites such as Twitter, Facebook, and Instagram to show their support.