Jeremy Lin's No. 17 Jersey Is NBA's Top Seller

Jeremy Lin, the first American-born NBA player of Asian heritage, is getting rock star level attention among Chinese basketball fans. The New York Knicks sudden star has seen his Twitter (@jLin7) following explode to more than 200,000 as of Monday morning, but that doesn't tell half the story.

So how did the latest superstar in sports spend his off day on Sunday? Lin traveled to upstate New York with his parents to watch his younger brother play for Hamilton College. Joseph Lin is a backup point guard at the small school in Clinton, N.Y. The Knicks guard sat with his parents and older brother behind Hamilton's bench. The New York Daily News reports he was surrounded by campus security guards and was accompanied by the school's president.

Joseph Lin played 14 minutes and scored four points for the Continentals.

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Jeremy Lin Fun Facts

• Jeremy Lin's No. 17 jersey is the NBA's top online seller since February 4.