Stuff We Like: StyleSeek.com

Ryan Plett of [you have broken the internet] swung through the GQ offices last week to give us a rather exclusive preview of a new destination for dapper guys: StyleSeek.com (Plett serves as the site’s creative director). StyleSeek mis web and blog content (like posts from the Eye) with links to e-commerce, and access to products from hundreds of brands, large and small. It’s an interesting new way for guys to shop online.

As a new user, you’ll kick things off by playing the "style game," and picking from a bunch of lifestyle images like movies, watches, landscapes, and even alcohol. Your selections steer the site to create a world catered to you: a selection of content and products to match your own style. The layout is divided into three different tabs, Explore, Buy, and Brands. In the Explore tab we found a selection of current blog posts, each of them individually linked to related products you can purchase. The Buy tab is purely products, for those of you that can’t keep your hands off your wallets, and finally, the Brands tab lets you check out profiles on labels that you may already know and hopefully some you never knew existed. Feel free to get lost in there, you’ll likely learn something.

Perhaps the most intriguing aspect of StyleSeek is something they’re calling StyleDNA, where you can shop (and see the site) the same way as some of your favorite real and fictional men of style. Jason Bourne, Tyler Durden, Kanye West, Michael Williams, and yes, even a GQ.com’er.

Safe to say, we’re fans. So sign up, create an account for yourself, get educated, and get busy looking better. Now, where’s that damn Easy button?

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