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Right at the beginning of one of my consulting engagements in Dealership Compensation Planning and Implementation, I usually ask the client, “What are your expectations for this person (or position)?” And rarely is the client’s answer the one I’m seeking.So what do I wish that my client would answer? If the person (or position) in question is classified as non-management, I hope the client will respond with, “I expect this person to habitually perform and flawlessly execute those activities…Continue

I would like to Share my resent experience in buying a used car. I found a car I liked on the internet and filled out their on line credit application. I received a call from a manager a few days later. I was not able to talk to her at that point, so I called her back a few days later and set up an appointment. When I showed up for the appointment, the manager turned me over to a sales person. She was pleasant and sat me down to fill out the cheat sheet, you all know the one, should be filled…Continue

Traditional Advertising, is it truly over as many might say?I've found that there are different environments, climates and demographics that call for traditional advertising! Although Social Media is on the move and in my opinion will be sooner than later, the #1 source to reach a customer, traditional advertising must not be counted out!In some towns the paper is still King, while in others a local T.V. station is King and believe it or not in some towns Radio is King.While the hot topic of…Continue

We all know many dealers still make money the old fashioned way, in spite of themselves. If we want to attract top notch professionals to our industry we need to be able to quickly identify attributes of the poorly managed and not employee focused stores. Lets put together our Top Ten (or 20) Ways to know you work for a bad dealership. Keep responses down to two brief sentences. Mark Continue

I am currently needing advice with regards to CRM software for our dealership, we have something sort of close but very antiquated, that said, I thought that I understood the functionality of said software however I may have been sort of blind to it... My question(s) to you all is simple, for anybody using a CRM that they are happy with or would like to change a few things with their current software, please advise me on the following...1-Integration with sales, service, and other…Continue

March 22nd, 2012 – Charlotte, NC - The Automotive Super Conferenceis the first conference of its kind. Designed to cover a wide range of topics, the Automotive Super Conference is more than just sales, more than just digital or fixed-ops, it’s a synergistic approach to everything…Continue

We have agreements with about everyone....had a terrible experience with Carsdirect 72 leads 0 sales...and customers seem to use it as a wish lists...for new or used...not to mention I hate that they have a site to tell me how much I should be selling my cars for. AutoUSA seemed less attractive when they lost Edmunds. Imotors/Reply.com very low closing ratio..similiar customers to Carsdirect. So currently we are using Autobytel, Zag, Edmunds, KBB, Dealix, we even pay for 3rd party leads from…Continue

@SocialLittleMan with @NextLevelBriggs Talking Lead Generation Strategty on location at Feldman Automotive…

It’s No Huge Secret that I Dislike Vendors Having Access to a Dealership’s DMS Computers. The majority of Companies Rooting Around in the Dealers DMS are Stealing Your Customer Data, Transaction Data, and even Financial…