December 13, 2005

人を動かすテクノロジ-Persuasive Technology

Do you know what 'CAPTOLOGY' means? It stands for 'computers as persuasive technologies.' It's a term coined by Stanford Persuasive Technology Lab and yackpack founder, B.J.Fogg, and I met with Chika Ando who has recently co-translated his book Persuasive Technology into Japanese. It's quite an interesting notion, especially for me who have struggled with Google's spam-blocking function last month when uploading my first post to this blog. Strangely enough, re-writing hundred times against the spam blocker helped me refine the texts. I was more desperate than trying to persuade my editor. When a machine says NO, it means NO no matter what you say. It surely changes the way people think and behave!