Having a strategically branded page social media page or profile keeps you a step ahead.

Social Media pages should serve both your business and your audience.

Why Social Media?

With over 1 BILLION active users on Facebook and 400 million on Twitter, it’s obvious that social media has the spotlight, and folks – it’s not stepping out any time soon.

Social media now makes up the bulk of all time spent on the internet. It’s where people find their news and entertainment. It’s where consumers go to find products, services, and brands. It’s where customers share their experiences. It’s where the world converges and the people connect.

In short, social media offers a direct, streamlined path right to your target audience, and it’s an opportunity you can’t afford to miss.

The Opportunities

If you’re still wondering how you can leverage social media in your business, take a look at the numerous opportunities it presents:

Brand awareness

Customer support

Reputation management

Lead generation

Community involvement

Product launch and promotion

Polling and feedback

Consumer engagement

Strategic alliances

Expertise building

News and content distribution

Public relations

The Numbers

Still not convinced? Take a look at some of the most current statistics about the top social media sites. We think you’ll agree – these facts are pretty compelling:

Social media sites and blogs reach 90% of all active U.S. internet users. (That means your clients and customers are definitely there.)

70% of marketers have implemented a social media strategy, or will in the next year. (That means your competition is probably already there too!)

63% of marketers are either vaguely aware or not aware what is being said about their companies online. (Do you know your company’s online reputation?)

Facebook, Twitter and Google+ are now considered cornerstones of most social-media strategies in larger companies.

More than 1 billion active users

Over 60% of active users log on to Facebook in any given day

Average user has 130 friends

People spend over 700 billion minutes per month on Facebook

Average user is connected to 80 pages

65% of consumers said they are more likely to recommend a brand to a friend after becoming a fan on Facebook.

Average user creates 90 pieces of content each month

95% of Facebook Timeline posts and comments are not answered by brands. (This represents a huge opportunity for your brand to stand out!)

There are currently more than 400 million Twitter users

The number of Twitter users increases by 300,000 per day

54% percent of marketers have generated leads using Twitter, and 30% have closed deals using Twitter (Have you?)

Twitter gets more than 3 billion requests per day, generated by more than 250 million unique visitors

Twitter users send approximately 200 million tweets per day

Twitter’s search engine gets 800 million queries per day

The Bottom Line

Social media: It’s simple, accessible, affordable, scalable, and effective – everything a business could possibly want in a marketing solution.

Know, Like + Ignite is a Constant Contact Authorized Local Expert and Solution Provider.

We help small business and non-profits learn about and use Email Marketing, Event Management, Survey and Facebook Promotion tools offered by Constant Contact.

Are you too busy for Email Marketing or dealing with Social Media?Hire Know, Like + Ignite for your Email and Social Media Marketing. We help our clients stay top-of-mind with their customers. Contact us and let us know how we can help with your online marketing.

Top 3 reasons to choose Constant Contact

2. Customer Service. Constant Contact's help desks in Boston and Denver, are a toll free phone call away. Whether it's an Email Marketing, Event, Survey or Promotional campaign give them a call. They want you to have success.

3. Toolkit. Constant Contact knows email marketing and sees a bigger picture. They realize Email can work hand-in-hand with today's social media and other promotional tools. Constant Contact Toolkit includes: Email Marketing, Event tool, Survey tool and Promotion tool. Each can help your business grow.