Nissan Micra Canadian sales figures, 2014-2017 (vs. Spark & Mirage)

Impressive start: dealerships just started receiving cars in the past week or so, Nissan hasn't even kicked off national advertising, yet already 201 Micras were sold in April.

I'll keep a running tally of sales in this thread, with a comparison to the Micra's two closest competitors (in price and size), the Chevy Spark and Mitsubishi Mirage. I know which car my money's on for most sales...

GM sold 2550 Sparks in Canada in all of 2013. The Mirage only went on sale in September, but it's numbers aren't very different from the Spark's.

I can't find the source at the moment, but I think I read one reporter say Nissan was aiming to move something like 10k Micras a year. Compared to Spark & Mirage, that would be a huge accomplishment in this tiny segment! (Pardon the pun )

For comparison, Honda sold about 64k Civics in Canada last year. (The country's best selling car.)

I honestly think the Micra will take some sales away from the Fit and the Yaris, and probably fits somewhere in between them in terms of capacity. The Spark might be a good car for really small people, but I for one could not even get into the back seat. It might as well not even have one. Fiesta and Mazda2 will probably have the hardest time against the Micra.

In our culture obsessed with absurd excess, the Nissan Micra is my counterculture car of choice.
Be sure to visit my blog at mymicra.com!

Mazda2 is also an older model that hasn't had much advertising. Its sales have been declining for a few years and it's due to be replaced for 2015 along with the Yaris (the 2 companies are collaborating ... sharing a platform and development costs).

The auto reviewers almost always pick the mazda2 as their choice - because it's the most fun to drive in the small car class. Yet it hasn't sold in big numbers. Goes to show how journalists and buyers in the real world have very different priorities.