Area food blogger added to website experts

A local food blogger has been picked up as a kitchen expert by gadget and bakeware retailer GoodCook.com.

Christina Hitchcock, a food blogger from Madison Twp., has had her blog, www.itisakeeper.com, since 2010 and has since branched off onto Youtube.com.

She's been added to GoodCook.com's stable of about 50 kitchen experts in its blogger outreach program.

Bert Tanimoto, marketing communication manager with Bradshaw International, parent company of GoodCook, said the company gets requests daily from food bloggers hoping to be among its kitchen experts. Ms. Hitchcock was picked based on the quality of her blog.

"We look at the quality of the blog and the ways they are reaching their audience," he said. "This is a blogger outreach program to help get our brand out there."

Ms. Hitchcock began her blog in 2010 after watching the movie "Julie and Julia," about the same time she found a stack of saved recipes. Recreating and improving those recipes became the foundation of her blog, with a focus on flavor and convenience. The blog gets about 1,000 hits per day, and her most popular recipe was slow-cooker beer-braised short ribs. Ms. Hitchcock is a field editor for Taste of Home magazine.

Contact the writer: dfalchek@timesshamrock.com

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