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Gu Ge ranks algorithmic transaction: The rank of old brand promotes in the round

Core clew: How is Google judged and differentiate so called line to issue old brand, give higher rank thereby? This problem changes a kind of view is, those who do SEO how can use this one newest trend, raise him website to rank?

Feburary 20, stationmaster world had a member to send a card to mention, he notices Google rank is medium now, do not have before more very much appear or be ranked and the old brand of not up to much, the rank rises suddenly. These old brands are 500 strong grade. The case that he cites includes (of English) notebook computer, smoke of Buddhist monastic discipline, high speed gets online, car acoustics. These a few words appeared to resemble Dai Er in rank of the first page, the old brand website such as the apple.

This card did not cause too much echo. Notable nevertheless is, administrator Tedster and many edition advocate pay close attention to this card very much, and complemented a lot of idea and detail.

Feburary 25, famous Aaron Wall published a card in his rich guest, the title is Google new algorithm gives a brand very great weight. Aaron Wall also cited a few case in the card, include airline ticket, the car is safe, boots, reduce weight, health is safe, the degree on the line, a few words such as watch.

Occupy Aaron Wall dog record, in before the industry term of wide extensive 10 these comparison, controlled January 18 appeared suddenly website of company of a lot of old brands. When searching airline ticket for instance, occurrence American aviation, amount to beautiful aviation, northwest aviation, mainland aviation. After the rank leans quite before these old brand websites, before at the same time suddenly the platoon is entered now 10.

Those who want a specification is, the outcome that I search in Singapore is different. Perhaps be new algorithm has not expanded the other place besides the United States, perhaps be the action that inland turns a result. Chinese search still also does not have this phenomenon it seems that. But this trend absolute value gets an attention, early social evening expands other language and area.

After the card of Aaron Wall is published, pay close attention to extensively and this trend is discussed. Had not come from Google government to admit really at present nevertheless. Matt Cutts admits in Sphinn discussion, recently is to a few algorithm are changed, but this kind of change is a lot of when Google can do every year normal one of amend, still talking to go up is to be updated greatly. Matt Cutts sent a paragraph of video, will announce these days come out, let our wait and see what happens.

Give more weight to old brand, google CEO Eric Schmidt once had given a few suggestions. Last year in October, eric Schmidt is in in trade annual meeting, attendant journalist and magazine directors had said, internet is becoming the cesspool that is full of false information, and the brand is judgement by the more and more important signal of trustful content. The brand is a means of settlement, it is the way that settles this cesspool.

Say normally, old brand, big company website is ranked really many easier than small website. This nevertheless algorithm is amended promote unlike domain name weight however, however force of line inferior brand is searching medium reaction.

So the biggest now unsolved problem is, how is Google judged and differentiate so called line to issue old brand, give higher rank thereby?

This problem changes a kind of view is, those who do SEO how can use this one newest trend, raise him website to rank?