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Month: July 2012

I don’t know how much value McDonald’s has really generated in listening to their critics over their fans.

McDonald’s doesn’t have to be the healthy restaurant. They should learn from the lessons of Vegas. The harder that town tried to be family friendly, the worse it got. Now they’re back to their roots as a hedonistic destination and families (with any sense) stay away. Now you don’t have the right to complain if you go there and you’re appalled. You’re supposed to be!

With McDonald’s, I don’t know why they care if people think their offerings are healthy. That wasn’t their purpose or value proposition. The idea behind McDonald’s was fast food. They nailed it. When I go to a McDonald’s I don’t want any of their so-called healthy options anyhow, because 1) they’re not appetizing compared to their other stuff, and 2) it’s not what I would consider better for you.

If you want to eat healthy, processed foods aren’t the answer, no matter what people try tell you. And even if they’re not off the mark in terms of nutrition, they’re really not worth it. For example, apple slices at McDonald’s can’t possibly touch a regular apple sliced by yourself, or at least a whole apple. Why? Because the sliced apples require extra processing so they don’t turn brown minutes after they’ve been sliced. That entails sealing them in air tight bags filled with nitrogen gas. It’s not unhealthy, but it’s really over-engineering something meant to be simple.

McDonald’s should embrace what they do, and do it well. Focus on the food that people enjoy like Big Macs, Quarter Pounders, and fries. They don’t have to go overboard like Burger King who seems to embrace their inner diabetic.

It seems like the only people who give McDonald’s a hard time about their menu are the people who are least likely to eat there. It’s people who I would argue, aren’t interested in their success. If that’s the case, they probably have an ulterior motive. When I’m [trying] to eat healthy, it’s usually because I’m on a health and fitness kick. It’s a mode I go in and out of, not a life choice. That’s probably the case for most people. I do know a few people who I’d actually say live a healthy lifestyle. Most of their food choices are predetermined for them and the thought of McDonald’s with our without a healthy menu probably wouldn’t cross their mind.

I only eat at McDonald’s 5 times a year, but that has more to do with my tastes, than health. When I go there, I’m in a completely different frame of mind. I may not be proud of myself for fall off the wagon when I eat there, but I still want the experience to deliver.