Search

Login

Geographical’s mixture of authority, credibility and diversity has seen it attract a dedicated readership of passionate, adventurous individuals who share an insatiable curiosity about the world around them. Reach them with your brand

Geographical, the official magazine of the Royal Geographical Society (with IBG) has been published continuously since 1935. Each month, Geographical brings the world into its readers' living rooms, highlighting the rich diversity of the world's cultures, wildlife and places. Geographical also provides an authoritative voice on the important social and environmental issues that face humanity, educating and informing its readers. Employing inspiring photography and exclusive in-depth editorial features, the brand offers a unique blend of:

People and cultures

Exploration and discovery

Responsible travel

Outdoor-equipment advice

The natural world

Environmental issues

Science and technology

The best of Britain

The Numbers

Our 106,000 readers are well educated, literate, and affluent (TGI)They approach their purchasing decisions with a mixture of thorough organisation and meaningful intentRead from cover to cover...82% of readers subscribe to the magazineReaders spend an average of 94 minutes reading each issue of GeographicalOn average, our readers pick up the magazine 5.8 times per issueEach issue of Geographical is read by an average of 4.1 people81% of readers archive their copies of the magazine for future use

What it all adds up to... There is simply no other audience that has the all-round knowledge of, and ongoing interest in, the environment, geography and travel.

45% of readers agree that Geographical ‘gives me ideas for things to buy’67% of readers contact advertisers in the magazine48% of readers are professionals19% of readers are students16% of readers are self-employed

Demographics

£6,000 = average spend on travel a year 51% male 49% female 69% take at least one weekend break abroad per year 87% have regular access to the internet