IB94V - Data & Business Intelligence

Module content and teaching

Principal aims

Access to high-quality information and knowledge assets is a critical success factor for business operations and effective decision-making in organisations. This course aims to equip students with fundamental knowledge regarding the effective use of enterprise data & knowledge management practices to meet the needs of modern corporations. The strategic value of information resources, as a means of enabling firms to achieve competitive advantage, is first considered, in order to understand the rationale behind the adoption of data/knowledge management and business intelligence practices. The nature and challenges of adopting enterprise data management systems (e.g. data warehousing system) and applied business intelligence practices (knowledge management, customer and supplier chain mgt., performance management, data mining) are then reviewed to obtain critical understanding of the building of organisational capability in these areas. Students will gain a sound appreciation of salient factors affecting successful deployment of enterprise data management/knowledge solutions. The module equips students with fundamental management knowledge for exploiting information and knowledge management practices to improve the strategic effectiveness of contemporary organisations.

Principal learning outcomes

Subject Knowledge and Understanding: Understand the strategic nature of enterprise data’/knowledge management technologies and business intelligence practices (12 and 15 CATS students). Subject Knowledge and Understanding: Understand the managerial and organisational issues associated the use of data warehouse systems and enterprise business intelligence practices (12 and 15 CATS students). Subject Knowledge and Understanding: Understand the methodology for developing data warehouse systems, and the managerial issues associated with the selection and adoption of such data storage and manipulation technologies (15 CATS students only). Subject Specific/Professional Skills: Know how to recommend management policies and measures to enable an organisation to exploit data/knowledge assets and information technologies effectively (12 and 15 CATS students).