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The analysts forecast the Global Broadcasting and Cable TV market to grow at a CAGR of 5.28 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increasing amount of TV advertising. The Global Broadcasting and Cable TV market has also been witnessing the increasing use of interactive TV. However, the increasing penetration of internet TV could pose a challenge to the growth of this market.

The report, the Global Broadcasting and Cable TV Market 2012-2016, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market in the Americas, Europe, the APAC and MEA regions; it also covers the Global Broadcasting and Cable TV market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

The key vendors dominating this space include British Broadcasting Corp., British Sky Broadcasting Group plc, Time Warner Inc., Viacom Inc., and Vivendi SA.

Key questions answered in this report:- What will the market size be in 2016 and what will be the growth rate?- What are key market trends?- What is driving this market?- What are the challenges to market growth?- Who are the key vendors in this market space?- What are the market opportunities and threats faced by key vendors?- What are the strengths and weaknesses of each of these key vendors?

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Commenting on the report, an analyst from the team said: “A major trend noticed in the Global Broadcasting and Cable TV market is the increasing use of interactive TV by end-users. Interactive TV enables end-users/audience to affect the course of the programs being watched. For instance, it enables real-time voting on screen, which allows the audience to decide the way the show should flow. Companies are increasingly using interactive TV advertisements, which allow end-users to order the advertiser's product using the TV remote. For instance, Twitter Inc. has recently announced a new advertising product which will help increase the reach of advertisers (or their products) across numerous viewers. By using this product, tweets made about TV advertisements will be promoted online on Twitter.”

According to the report, the Global Broadcasting and Cable TV market is driven by many growth factors, one of which is increasing number of TV advertisements. The competition in the market has increased and this has forced businesses/enterprises to increase the number of advertisements placed on TV. This, in turn, has contributed to the revenue of the global market.

Further, the report states that the increasing penetration of internet TV is a major challenge faced by the global market. Cable and satellite TV services are being replaced by internet TV services, and its increased adoption is affecting the overall revenue of the market.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

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