Startups these days are told to “talk to customers” and “get out of the building,” but they often don’t have the necessary experience to get the most out of their research. They need to know who to talk to, what questions to ask, and when to ask them, but that can vary wildly depending on the maturity of the product.

In my talk, I’ll take startups through the basics of what type of research they should be doing to get actionable feedback for each stage of their product development. I’ll also cover a wide variety of online tools that can help make research faster and more efficient.

By the end of the talk, startups should know the cheapest, easiest way to get the right kind of feedback so they can start improving their UX immediately.

Laura Klein

Users Know

Laura has been working in Silicon Valley for over 15 years in both
engineering and user experience roles. She currently consults with
lean startups and other small companies to help them connect with
their customers and build better products.

Before Users Know, Laura was a Design Director at Sliced Bread Design,
where she worked with companies of all sizes, including Plantronics,
Intuit, Adobe, and Yummly. She has also worked as both a senior
interaction designer and software engineer at several successful
startups, including IMVU, Onlink Technologies, and Junglee. She
frequently blogs about design, usability, metrics, and product
management at Users Know.

She received a bachelor’s degree in Political Science from Stanford University.