I wanted to have 100,000 Facebook fans for my blog. I don’t have a product to sell. I’m not trying to get advertisers on my blog. I’m not even trying to get more speaking gigs because of my blog. But I believe in the message of my blog and I enjoy having an audience for it. So I wanted to expand that audience.

We have entered the “Choose Yourself” era.No longer do you have to wait for the big media companies to reach down from the heavens and bless you with a column, a book advance, a TV show, a job, a career, money, or even customers. In 2008 the tide came in, the financial system collapsed, and we saw that the myth of corporate safety was just another example of the brainwashing that we had undergone since we were kids.

Now, if you want to spread the truths of your brand, of your ideas, of your products, of your message, you have to create your own platform, you have to spread it across all media, and then you have to manage each medium differently. I can’t just link my blog posts on Facebook. Or tweet links to my posts on Twitter. Your message has to be spread across the entire digital landscape and treat each medium as its own channel, with your message, formatted, designed, and massaged to have the greatest impact in that particular channel.

WASHINGTON -- Political junkies have been scratching their heads again this week as another batch of national surveys produced results ranging from a 13-percentage point lead for President Barack Obama to a 5-point advantage for his Republican challenger, former Massachusetts Gov. Mitt Romney.

When rolled together into the HuffPost Pollster chart, the collective result from all the polls remains roughly where it has been for the past month and for much of the period before the contentious Republican primaries: Obama holds a narrow net advantage in the national polls, just under 1 percentage point.

Poll watchers are busily speculating about the cause of all the variation. But for those who care about where the race is headed, the most important results of the week might be those from an in-depth survey from the Pew Research Center, which measured voter interest and engagement in the presidential election.