I am trying to find out what a good Marketing Analytics software is for our bank. We currently use a database that stores all our customer accounts and information but I do not have any program to use to identify our best customer, create leads or cross-sell to our current customers. I am not sure if an analytics software, marketing dashboard or CRM is the best for us to accomplish our needs. Any advice?

Very interesting. I agree that banks can't dictate how they interact with customers anymore, now it's the other way round. That's true of so many industries today. Companies have to jump on the social media bandwagon or risk losing out big time, whether it's existing customers, new ones, or much more.

Nice job Bryan. I'm really looking forward to following digital payments next year G«Ų not sure exactly what the play might be for insurance companies but it seems like there might be some crossover there eventually.