Telling the Story with Short-Form Video

I’m incredibly impressed by this accessible video produced by Lend4Health, a new peer-to-peer microlending startup aimed at helping struggling families provide live-changing treatment for children with autism. Why? Flat out: it tells a story. I’m a total sucker for effective case-making for causes – it’s what I work on professionally, and I really care about folks doing it well. Kudos to Lend4Health on this…wish I’d had it for the book. And thanks to Christine Egger at Social Actions for the tip. Here’s the skinny of the model from founder Tori Tuncan:

Lend4Health facilitates community-based, interest-free “micro-loans” as a creative funding option for individuals seeking optimal health. Currently, Lend4Health is facilitating loans for the “biomedical” treatment of children and adults with autism spectrum disorders. Other health issues may be included on Lend4Health in the future.