IdeaMap® Family of Products

Capturing Consumer Preferences with Bull’s-Eye Accuracy

Developed
in cooperation with Wharton Business School,
this high-speed, high impact tool is for managers looking to test a
wide range of concepts or ideas for new products, advertising,
messaging or general competitive intelligence. The technology reveals
consumer "hot buttons" to ensure you hit your target the first time.
Studies can be executed via on-line in almost any language. Top line
analysis and actionable results available 24 hours after the study
concludes. Survey hundreds of individuals over a day or two for less
than the cost of a focus group!

The power of
IdeaMap® also provides an Optimizer simulator, which identifies
the best product construct for predefined consumer segments as well as
for behavioral clusters that emerge as a result of the compiled survey
responses.

IdeaMap® has been
used by many of the Fortune
500 corporations as well
as by small to medium sized enterprises to assist with the launch of
some of the most recognized products and many of America’s
and global favorite brands worldwide.

Create prototypes that answer the right questions, fastGet at the truths your customers don’t know how to tell you

Use automated tools to streamline the entire processStreamline your research, and get actionable answers in just days

Extend RDE’s value throughout the enterpriseFrom messaging to corporate communications to investor behavior