Topic: Advertising/PR

Bowling Center Grand Opening Ideas

Posted by Anonymous on 4/23/2008 at 2:45 PM ET125 Points

Help! We are currently finishing a renovation on our bowling center. We have 40 traditional lanes and have just added an additional 16 VIP lanes, an indoor go kart track, and a 4,000 sq ft redemption game room. We're bringing a whole new look to traditional bowling as we have 12 ft video screens over every lane so bowlers can watch their favorite videos or for large sporting events. We have some ideas for Grand Opening events, but looking for more. The VIP side is upscale and has sophisticated lighting. We're wanting to show people that bowling can be cool.Thank you for any and all ideas.

Get in touch with the popular local radio station and have them do a satellite broadcast from your location. Have the afternoon drive show be there.

Get in touch with your alcohol distributors. There should be a Miller Lite, Captain Morgans rep in your area for example.

For the VIP area you should get in touch with businesses to hold events in the VIP area. Car dealerships etc...can have a corporate outing there. I would also tie in any kind of alcohol promotions to the VIP area as well. Guys might pay a little more for VIP if the Miller Lite girls are there in addition to the deal they would get on Miller Lite or whoever the company is.

The big screen idea is key to traffic. Have all of the major sporting events including every local pro event broadcasted. You can even charge an extra $5 per person for a big boxing event or a UFC event.