Instead, let's talk about some people in north west England for whom the TCP must have come as a bit of a nasty pill to swallow.

You see, if you live in Blackpool, you have my sympathy. You may not have heard of him, but these are the expert opinions of your Director of 'Public Health' about vaping.

Arif Rajpura, director of Public Health in Blackpool, said: “I know one view is it’s less harmful and that’s why people have gone down the line of almost promoting them as a harm reduction opportunity".

One view? No, it is the only view because even the most swivel-eyed extremists in tobacco control admit that it is less harmful. This is not a debatable thing, it is fact. How incredible is it that a DPH is unaware of that? Christ! Even his own stop smoking services will be aware of guidance given to them about this, has he even read it?

“I can’t categorically say they are less harmful, because I don’t know what the long-term impact is.”

Jeez, someone paint a clown nose on this fella. With hysterical caution such as this, he may as well advise the public to never exit their front door because there is a tiny risk you may get hit by a bus crashing through the rose bushes. Even he were to put on his most stupid of stupid sceptic hats, he could still confidently say that after almost a decade of vaping, no related health problems have been documented in vapers, and the evidence to date shows that vaping is substantially safer than smoking.

It smacks of someone sitting firmly on the fence, getting a nice salary and being an arse.

But then, perhaps that's why Blackpool under his charge is a bit of a black sheep amongst tobacco controllers.

In 2016, Blackpool remained in the top 10 of local authorities ranked by smoking prevalence, where it has been since 2012. In 2016, there were 22.5% of adults aged 18 and over in Blackpool who currently smoked, a figure that was around 7 percentage points higher than that observed among all adult respondents in the UK.

You stick with your failed nonsense if you like, Arif, but you're becoming an embarrassing outlier.

But remember that the north west is also home to long-time anti-vaping propagandist, Simon Capewell, as well as Robin Ireland and his Healthy Stadia group which - by spreading misinformation and junk science liberally - is responsible for e-cigs being banned inside and outside of every Premier League and Aviva Premiership rugby ground in the country.

Oh, and let's not forget the legendary John Ashton, who - on a memorable Saturday night back in 2014 - got extremely, erm, tired and emotional and went into an extraordinary online trolling session against vapers who were merely trying to counter his execrable, repugnant garbage about e-cigs.

So what is this we see in the TCP today?

4. Backing evidence based innovations to support quitting

We are committed to evidence-based policy making, so we aim to:

• Help people to quit smoking by permitting innovative technologies that minimise the risk of harm.
• Maximise the availability of safer alternatives to smoking.

The government will seek to support consumers in stopping smoking and adopting the use of less harmful nicotine products.

[...]

Public Health England has produced guidance for employers and organisations looking to introduce policies around e-cigarettes and vaping in public and recommend such policies to be evidence-based. PHE recommends that e-cigarette use is not covered by smokefree legislation and should not routinely be included in the requirements of an organisation’s smokefree policy.

[...]

PHE will update their evidence report on e-cigarettes and other novel nicotine delivery systems annually until the end of the Parliament in 2022 and will include within quit smoking campaigns messages about the relative safety of e-cigarettes.

Ha! These are your orders, Rajpura, Capewell, Ireland & Ashton. You are now required to include e-cigs in your literature and actively promote vaping, even be nice to vapers too! To borrow a phrase, "the buggers are legal now", so how's them apples, huh?

This is going to go down like a cup of cold sick in the north west, so get the popcorn in. You see, this is the type of thing the collection of vape-denying cocksplats and shitgoblins will have to say from now on.

[T]he evidence is increasingly clear that e-cigarettes are significantly less harmful to health than smoking tobacco. The government will seek to support consumers in stopping smoking and adopting the use of less harmful nicotine products.

No more shit-posting innuendo and lies; no more sly corrupt editorials in the Lancet; no more cherry-picking junk science to tweet in order to undermine trust in vaping. This is government policy now, so be supportive or get out of the industry.

All that's left for vapers to do is pick a bag of sweet or salty, sit back, and enjoy the schadenfreude.