Brian started his career in AIDC in 1979 selling Film Masters made by Datronic in Germany for Reed International, a paper manufacturing company. He was soon head-hunted by Photographic Sciences Corp., as it was then in 1981, PSC as it is now, to be European Marketing Manager to try and introduce the total barcode system concept of supplying hardware and software and consumables from one supplier into Europe. When PSC went into Chapter 11 a year or so later he was made redundant and set up Bar Code Systems to supply Film Masters and verifiers in 1983. During the 80s Bar Code Systems started manufacturing their own Film Masters and barcode printed labels, and moved into supplying a total barcode solution. Prior to the bringing down of the Berlin Wall in 1989, Brian had already made lasting business contacts in the former Soviet Union, Czechoslovakia and Hungary. Having spotted the Eastern Bloc as a potential long-term AIDC burgeoning market he devised a model to develop joint venture partners in this area. In 1990 he formed International Bar Code Systems to develop this area and is now undisputed market leader in Czech and Slovakia Republics, Hungary, Poland and Bulgaria. Brian has served AIM now since 1985 in various roles such as Chairman of AIM UK, President of AIM Europe, and President of AIM International. He was the driving force behind the AIM UK Education Committee and the AIM UK Parliamentary Liaison committee. Achievements include introducing the first ever post-graduate Master of Science degree in Automatic Identification and the first AIM technical support laboratory at the University of Keele. He undertook a protracted lobbying campaign with the last Tory Government to raise the awareness of AIDC, culminatiing in the first ever British Government initiative in AIDC to raise awareness of the technology with SMEs (small and medium size enterprises) which should lead to Centres of Excellence in AIDC throughout the UK. Brian lives with his wife Elizabeth with whom he jointly started the Company and who worked alongside him until 1991 when they adopted from Romania their daughter Jessica.