You look at what we are great at. There are many things. But the one thing we do, which I think no one else does, is integrate hardware, software, and services in such a way that most consumers begin to not differentiate anymore.

So how do we keep doing that and keep taking it to an even higher level? You have to be an A-plus at collaboration.

He then talks about Jony Ive leading the look of the hardware as well as the look of the software. And Craig Federighi leading the OSX and iOS teams, which need to work seamlessly. And then Bob Mansfield taking over wireless and silicon technologies, which are growing at Apple.

Sounds sort of blah, as an answer, but then answering a question about Jony Ive, Cook reveals something a bit more specific, saying:

But the thing that ties us all is we're brought together by values. We want to do the right thing. We want to be honest and straightforward. We admit when we're wrong and have the courage to change.

And there can't be politics. I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that. No bureaucracy. We want this fast-moving, agile company where there are no politics, no agendas.