Learn how to position current programs and professional development to advance the industry at-large.

Putting the Public Back in Public Relations (Recording)Deirdre Breakenridge, social media expert and co–author of "Putting the Public Back in Public Relations;" president and executive director of communications, Mango!

Find out the latest innovations for a winning social media campaign, and discover the necessary tactics to create an integrated program, from start to finish. **Complimentary copies of Breakenridge's book will be provided to all attendees of this keynote luncheon.

Universities can communicate without fundraising, but they cannot do fundraising without strategic communications. Learn what makes successful partnerships between university development offices and university communications offices.

Orchestrate an effective crisis communications program through emergency alerts, news conferences, message development, media relations, event management and speechwriting. Learn how to communicate not just the facts, but preparedness, transparency, compassion and healing with this Silver Anvil Award-winning campaign.