electric vehicle symposium

Fast-charging an EV isn’t new in itself, but deciding on a standard for it is. Which is why we’re glad to hear that Audi, BMW, Chrysler, Daimler, Ford, GM, Porsche and Volkswagen have all agreed to a common format for their EV charging ports, the not-very-elegantly-titled DC Fast Charging with a Combined Charging System. Together, the automakers are promising a consistent way to power up a car within 15 to 20 minutes, all without breaking a current Type 1 AC charging implementation. The new format will be demoed at the Electric Vehicle Symposium 26 in Los Angeles starting May 6. Just be aware that your first-generation Focus Electric won’t be certain to use the newly universal technology: the first cars to tout the new plug won’t be at dealerships until 2013, and the European vehicle association ACEA is only guaranteeing that charging stations on the continent will be using the DC Fast Charging system by 2017. Check after the break for a further look at the port.

Digital Consigliere

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.