Consumers of the best-selling waffle brand, Eggo®, will delight in knowing that their beloved food is now being produced in a more environmentally friendly way.

Kellogg Company's Eggo® bakery in San Jose, Calif., recently installed fuel cell technology that generates enough clean, reliable energy to produce approximately half of the facility's annual electrical consumption. The system also uses less water to generate this power than if it had been supplied by the utility grid.

"We're focused on introducing new processes and technology that minimize the environmental impact of our operations," said Diane Holdorf, Kellogg Company's Chief Sustainability Officer. "This new solution is a win-win. We're maximizing our production while creating energy-efficient solutions for making waffles."

The fuel cell servers - developed by Bloom Energy - sit on-site to immediately meet the bakery's fluctuating energy demands. They work by converting natural gas into electricity using a reaction that is more efficient than combustion.

Also this year, the San Jose bakery began testing new types of energy-efficient waffle irons which have helped achieve a 15 percent savings on electricity. Adding to the energy savings is that the design of these new grids allows the production of 12 percent more waffles per cycle.

For more information on Kellogg Company's commitments to and progress in environmental sustainability, see the 2012 Kellogg Company Corporate Responsibility Report available online at www.kelloggcompany.com.

About Kellogg Company

At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2012 sales of $14.2 billion, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Every day, our well-loved brands nourish families so they can flourish and thrive. These brands include Kellogg's®, Keebler®, Special K®, Pringles®, Frosted Flakes®, Pop-Tarts®, Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Coco Pops®, Mini-Wheats®, and many more. Because we believe in the power of breakfast, we focus our philanthropic efforts on global hunger relief through our Breakfasts for Better Days™ initiative, providing 1 billion servings of cereal and snacks - more than half of which are breakfasts - to children and families in need by the end of 2016. To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit www.kelloggcompany.com.