To be found by search engines and appeal to people you have to write for people and format for search engines.

You must optimize you entire site, and each individual post, to strike that balance.

Of Course, Traffic Alone is Not Enough

Unless of course what you’re selling is advertising. just having a blog traffic increase is not enough. You need them to take some action. Maybe you sell directly from your website. Maybe you collect leads.

Either way you need to overlay the buying decision process of your prospects onto your website and you need to walk them through the process one step at a time. This is what we call “conversion”.

I Have Good News

Even though quality SEO services are very expensive and are typically beyond the means of most small businesses and early stage startups, anyone can learn to do this.