Ibbaka team members speak regularly on pricing, innovation, design thinking, scenario planning and go-to-market . We also organize small conferences on these themes. Contact info@ibbaka.com.

UpComing Events

Summer Pricing Seminar in Vancouver

Vancouver is beautiful in August. Plan to join us for a half-day seminar on the latest advances in B2B pricing. We will explore critical topics like value-based market segmentation and customer targeting, the use of Monte Carlo models to investigate the outcomes of price changes, and emerging pricing models. If you are interested in attending please contact info@ibbaka.com and we will keep you informed on plans for this event.

Competitive Edge, Chicago November 3-6: Design Your Pricing As Part of Your Product

Steven Forth will be presenting at the annual conference of the Product Development and Management Association's annual conference Competitive Edge.

Session Abstract: Product managers need to lead pricing in early stage innovation, but this is not always recognized and product managers are generally not trained on pricing. By putting pricing in the context of service design, product managers can grasp the core concepts

Key Takeaways:

Understand how economic and emotional value interact to shape willingness to pay (WTP)

Have a repeatable method to design pricing and packaging

Know what data you need to collect to evolve your pricing model and messages

PAST EVENTS

Steven Forth at XPEG in Seattle May 17

Ibbaka partner Steven Forth will spoke to XPEG (Executive Peer Group) in the Seattle area on May 17, 2018. The focus for this leadership group was the critical role that strategic alignment plays in pricing, especially for companies that are taking enterprise solutions to market. You can see his slides here.

Ibbaka partner Steven Forth will be giving a talk on the skills needed by pricing experts. The talk will present data collected from surveys, interviews, analysis of job postings, LinkedIn and theTeamFit skill management platform.

Ibbaka presenting on Pricing Innovation at New Ventures BC on May 12

New Ventures BC has an annual competition to find the most innovative new ventures in British Columbia. Ibbaka helps these companies think through their market segmentation, customer targeting and pricing challenges. On May 12 Ibbaka Partner Karen Chiang GAVE a talk on how young companies should be thinking about pricing. You can get her slides here.

Fireside Chat with Keith Ippel at the Leader's Roundtable on April 25

Keith Ippel is the leader of Spring and an innovator within the innovation space. He has been especially adept at bringing a social agenda into early stage investment and company mentoring. The Leader's Roundtable provides community, accountability and mentorship for social entrepreneurs. On Wednesday April 25, Keith will sit down with Ibbaka partner Steven Forth to talk about how a deep understanding of emotional and economic value should inform price strategy and price setting.

Ibbaka partner Steven Forth will be attending to gather information on emerging best practices in HR and Talent Management. Ibbaka has clients in these industries and is researching trends in skill management. In May we will be presenting the results at the Professional Pricing Society.

WHEN: FEBRUARY 21 to 23

WHERE: VICTORIA BC, CANADA

At the NACO Summit Ibbaka PartnerSteven Forth led a session on How to Support Your Investees as part of the NACO Academy. Of course understanding market segmentation, customer targeting, pricing power and pricing strategy is a key aspect of due dilligence.

WHEN: FEBRUARY 24

WHERE: UBC Robson Square, vancouver, bc

Wow, what a great event. Almost 500 people passionate about product innovation came out in the snow for an unConference where we talked about everything from Blockchain and Machine Learning to how to become a product manager. Of course, Ibbaka talked about why

Pricing of Early Stage Innovations at VentureLabs

WHEN: WEDNESDAY, FEBRUARY 14, 2018

LOCATION: SFU VENTURELABS

Thank you to everyone at VentureLabs for their help and support, especially Ian Hand and Ragina Yin. And a special thank you to the many people who attended and all of the great examples and questions.

Pricing is where you and your customer have to agree. All of your product's features and benefits, your personas and value messages, your business model and revenue generation come to a point with your pricing.

Learn what questions to ask about your pricing for 2018 and explore ways to get to the answers.

Steven will cover the key business questions and strategic choices for pricing, the importance of innovative pricing models, the emerging role of data and analytics in pricing and best practices you can put to work right away.

Ibbaka will be attending the 28th Annual Fall Pricing Conference in San Diego between Oct 25-27. Understanding the role of data in customer value creation is critical to effective value-based pricing and monetization strategy.

Please contact Karen Chiang (415.799.8236) or Steven Forth , if you would like to discuss pricing your B2B SaaS or Internet of Things offer.

How to Price Innovative New Offers - WORKSHOP

WHEN

October 30, 2017 - 2:00 to 5:00 PM

WHERE

Join us for a three-hour workshop on how to price early-stage innovations, facilitated by Ibbaka partner Steven Forth.

Steven has helped companies ranging from start-ups to Fortune 500 drive returns and increase profit, and is recognized as one of the world's leading pricing experts by OpenView Venture Partners.

WHO SHOULD ATTEND

This workshop is for investors, directors, CEOs and revenue and product leaders.

You will leave with a solid, tested methodology for:

- understanding economic and emotional value of a new offer - using these insights to devise a pricing strategy

This will greatly improve the odds of a successful product launch and make sure you are shaping the long-term market in your own interests.

WHY DOES IT MATTER

Pricing is a critical success factor for the launch of new products and services. Too many companies leave pricing to the end of the launch process and simply guess at the price. You cannot afford to guess.

This workshop will give you a process for making the right strategic choices.

The result is pricing that reinforces your value proposition and helps you to execute on your strategy. Failure to price effectively at product launch can cripple new offers, and even markets, for years.

The workshop is limited to 20 attendees

Understanding the value of the new technologies of digital disruption is critical. These technologies will only succeed if they can be priced in a way that communicates and reinforces their value. Ibbaka will be at this event to help innovators take their innovations to the next step.

Ibbaka is working with Timia Capital to organize a morning conversation on pricing for SaaS. Please contact steven@ibbaka.com if you are interested in attending. We will be having some special guest speakers!

Pricing is one of the critical places you can innovate. The Internet of Things makes possible new pricing models that directly connect value to price. The companies that introduce new value-based pricing models often come to dominate their market. In this session, Industrial Internet of Things pricing expert Steven Forth will present a simple process for developing your pricing strategy and making pricing part of your innovation. Pricing is the most powerful lever you have to immediately increase revenue or profit or market share. It is where all of your work on understanding your market, customers and their buying process come together. Pricing excellence is critical to winning in the new Internet of Things world.

Contact us if you are interested in pricing your Internet of Things offers.

Ibbaka partner Steven Forth will talk about pricing new innovations from 1:15 to 2:15. Too often, pricing is an afterthought and as a result new innovations fail when brought to market. In this presentation for New Ventures BC Steven will share a simple process for making pricing part of your innovation process.

Contact us if you would like to make pricing a pillar of your innovation strategy