Convincing discerning Asia Pacific consumers to try your innovation can be challenging. They want ‘proof of concept’ before trying a new product and, in a recent online Nielsen survey, 62 percent of Asia Pacific respondents said they would rather ‘wait’ for an innovation to prove itself before purchasing it – higher than any other region globally. This Nielsen report provides you with five winning ways to beat the odds. Given many of these Asia Pacific countries are our future ‘growth engine’ markets, companies need to ensure innovations for these consumers are compelling enough to risk trial.