IMAhttps://www.integratedmarketingassociation.org
Thu, 02 Aug 2018 14:30:54 +0000en-US
hourly
1 https://wordpress.org/?v=5.2.2https://www.integratedmarketingassociation.org/wp-content/uploads/2016/08/cropped-IMA-browser-icon-1-32x32.jpgIMAhttps://www.integratedmarketingassociation.org
3232IMAIMAhttps://www.integratedmarketingassociation.org/wp-content/plugins/powerpress/rss_default.jpghttps://www.integratedmarketingassociation.org/blog/
Direct Mail: Is it Dead On Arrival?https://www.integratedmarketingassociation.org/blog/direct-mail-is-it-dead-on-arrival/
https://www.integratedmarketingassociation.org/blog/direct-mail-is-it-dead-on-arrival/#respondThu, 02 Aug 2018 14:28:10 +0000https://www.integratedmarketingassociation.org/?p=15853Direct mail (DM) has been a highly regarded form of advertising for generations. It is inexpensive, comes in several forms, and is highly effective when deployed strategically. DM includes marketing materials like postcards, brochures, catalogs, sales letters, and newsletters. Since the rise of social media, many have mistakenly assumed that...

]]>https://www.integratedmarketingassociation.org/blog/direct-mail-is-it-dead-on-arrival/feed/0Average Cost Per Lead by Industry and Marketing Channel: Are You Overpaying?https://www.integratedmarketingassociation.org/blog/average-cost-per-lead-by-industry-and-marketing-channel-are-you-overpaying/
https://www.integratedmarketingassociation.org/blog/average-cost-per-lead-by-industry-and-marketing-channel-are-you-overpaying/#respondWed, 27 Jun 2018 15:48:32 +0000https://www.integratedmarketingassociation.org/?p=15811Bringing new customers into your sales funnel is the lifeblood of most businesses. Attracting a steady flow of leads is critical to continue to grow. When it comes to generating online leads, it’s critical that you focus your efforts on what works. When it comes to B2B lead generation, the...

]]>https://www.integratedmarketingassociation.org/blog/average-cost-per-lead-by-industry-and-marketing-channel-are-you-overpaying/feed/0The Power of Ending Emails with ‘Thank You’https://www.integratedmarketingassociation.org/blog/ending-emails-with-thank-you/
https://www.integratedmarketingassociation.org/blog/ending-emails-with-thank-you/#respondMon, 21 May 2018 06:39:03 +0000https://www.integratedmarketingassociation.org/?p=15781If you think the salutations of your e-mails are the least important part—think again. According to a study done by Boomerang, ending emails with Thank You and other variations actually boosts response rates, and for email marketers, responses are a key indicator of success. Why Ending Emails with Thank You...

]]>https://www.integratedmarketingassociation.org/blog/ending-emails-with-thank-you/feed/0The Most Important Keyword for SEO in 2018https://www.integratedmarketingassociation.org/blog/key-seo-success-2018/
https://www.integratedmarketingassociation.org/blog/key-seo-success-2018/#respondFri, 18 May 2018 06:12:54 +0000https://www.integratedmarketingassociation.org/?p=15777Search rankings matter. Organic search accounts for a third of all traffic to B2B websites on average, according to HubSpot. That figure is closer to 40 percent for small companies, and almost 50 percent for industrial / manufacturing firms. But does SEO still matter? Some are asking the question in...

]]>https://www.integratedmarketingassociation.org/blog/key-seo-success-2018/feed/0SMS and Email Marketing: Combine Them for Maximum Reachhttps://www.integratedmarketingassociation.org/blog/sms-email-marketing-maximum-reach/
https://www.integratedmarketingassociation.org/blog/sms-email-marketing-maximum-reach/#respondThu, 17 May 2018 05:57:45 +0000https://www.integratedmarketingassociation.org/?p=15770With so many channels available to reach consumers, it can be hard for marketers to decide where their budget dollars should be deployed for maximum effect. For instance, more traditional marketers, who are comfortable with email campaigns, might view SMS and email marketing as the new kid on the block...

]]>https://www.integratedmarketingassociation.org/blog/sms-email-marketing-maximum-reach/feed/0Email Marketing: Don’t Underestimate Today’s Most Powerful Call to Actionhttps://www.integratedmarketingassociation.org/blog/click-to-call-powerful-cta/
https://www.integratedmarketingassociation.org/blog/click-to-call-powerful-cta/#respondWed, 16 May 2018 06:29:56 +0000https://www.integratedmarketingassociation.org/?p=15762I’ve written previously about the power of click-to-call campaigns. Adding a click-to-call button in email marketing campaigns is a great option as a call to action. Now, Forrester Research is adding fuel to the fire, indicating that customers who initiate a phone call spend more, convert faster and have a higher...

]]>https://www.integratedmarketingassociation.org/blog/click-to-call-powerful-cta/feed/0What it Means to be Effective at Marketinghttps://www.integratedmarketingassociation.org/blog/what-marketing-effectiveness-means/
https://www.integratedmarketingassociation.org/blog/what-marketing-effectiveness-means/#respondMon, 07 May 2018 06:14:30 +0000https://www.integratedmarketingassociation.org/?p=15736The predictions for Marketing have been flowing in. Gartner’s study suggests budgets for this year are down and that the pressure to prove the value of the dollars continues to increase. Gartner claimed in their 2017-2018 CMO Spend Survey, “CMOs are either being too nearsighted to be strategic or too...

]]>https://www.integratedmarketingassociation.org/blog/what-marketing-effectiveness-means/feed/019 Noteworthy Stats About Instagram, LinkedIn, and Twitter Marketinghttps://www.integratedmarketingassociation.org/blog/19-marketing-stats-instagram-linkedin-twitter/
https://www.integratedmarketingassociation.org/blog/19-marketing-stats-instagram-linkedin-twitter/#respondFri, 27 Apr 2018 05:55:57 +0000https://www.integratedmarketingassociation.org/?p=15706Social media marketing is sometimes viewed as Facebook—and then there are the other guys. But like detectives Gamble and Hoitz, the “other guys” of social networks may be more effective even if less flashy. (The analogy is not to suggest any of those networks approach Will Ferrell levels of awkwardness.) As noted...

]]>https://www.integratedmarketingassociation.org/blog/19-marketing-stats-instagram-linkedin-twitter/feed/0Trends Digital Marketers Need to Keep an Eye on in 2018https://www.integratedmarketingassociation.org/blog/trends-digital-marketers-need-keep-eye-2018/
https://www.integratedmarketingassociation.org/blog/trends-digital-marketers-need-keep-eye-2018/#respondMon, 23 Apr 2018 06:00:52 +0000https://www.integratedmarketingassociation.org/?p=15684We have seen digital marketing grow in importance in 2017. Various innovations and developments like chatbots and live streaming took a foothold in the marketing industry. Will 2018 be any different? Let’s take a closer look at several trends digital marketers should keep an eye on in 2018. Voice search...

]]>https://www.integratedmarketingassociation.org/blog/trends-digital-marketers-need-keep-eye-2018/feed/0Three Reasons Video Marketing is an Essential part of a Social Media Strategyhttps://www.integratedmarketingassociation.org/blog/video-marketing/
https://www.integratedmarketingassociation.org/blog/video-marketing/#respondWed, 18 Apr 2018 06:18:44 +0000https://www.integratedmarketingassociation.org/?p=15660Both consumers and brands alike are using social media platforms to consume and create videos at a staggering rate. According to Cisco, a million minutes of video will be moving across the internet every second by 2021. It’s clear that if your brand doesn’t start incorporating video in some way,...