Business Development

Most people eagerly anticipate March's arrival. The days get warmer, cherry trees bloom, the sun still shines in the later in the afternoon and you can hear birds chirping for the first time in months.

Advertising

As the NFL’s Super Bowl approaches this weekend, the game will draw millions of viewers. Many will be tuning in strictly for the TV commercials, with the game being secondary. "Close to 50% of viewers tune in to actually watch the commercials, more than they watch the game," ...

Business Development

In a competitive economic climate, firms need to capitalize on any edge they can. They are finding rich resources leveraging their alumni network. Alumni programs have become a crucial way for firms to develop new business, strengthen their brand and recruit the best.

Business Development

When I work with firms, which profess to have strategic plans, I find it bewildering that they often are stored in the management teams’ drawers and rarely are implemented. I scratch my head and ask why bother expending the energy and time if there is no system created to implement the plan.

Branding

If you ever built a house, you understand the importance of designing the structure or floor plan with an architect before laying the foundation. If you are an attorney, you understand the importance of doing some discovery about your client and case before presenting to a judge.

Business Development

Can we learn anything about account management from AMC’s Mad Men? The focus of business in Mad Men is profit-driven and centers on the ‘what, when, where and why,’ with regards to client needs - not the ‘who.’

Sometimes known as graphic standards or brand guidelines, a style guide is essential to keeping your brand identity consistent. Every brand, from the smallest startup to the biggest industry leader needs a set of branding guidelines and rules to maintain its identity and control what the public sees.