The PR Transparency Project – Part 2: Operation ‘Big Stick’

Well, my scanner had flatbed kittens last week, but in the end this minor delay turned out to be a very good thing indeed. Not only did Tim Bell fail to offer any challenge to my publishing quite clearly (and accurately) that he was a shameless liar and convicted public masturbator, he made it absolutely clear that he is entirely unrepentant about deceiving the public, and fully deserving of what is to follow.

So, before we go to the PR industry with this one simple demand…

PR companies/professionals should reveal the name any profile(s) they use to edit Wikipedia, state this plainly in the ‘About Us’ section of their website, and link back to that same website from their Wikipedia profile(s).

… we are going to warn the public about this shady operator and in doing so (a) reveal the limits of Bell Pottinger’s reputation-management capabilities (b) display the capacity of powerful lobbying tools now accessible to the general public, and (c) show quite clearly why PR/marketing professionals can no longer afford to conduct themselves in the way that Tim Bell has been for most of his adult life.

If you would like to join this lobbying group, all those who agree with the above stated aim are welcome, and from today I begin the first round of recruitment by inviting experienced bloggers especially to contact me with:

1. Name or nickname
2. URL of your main/personal blog

[MINI-UPDATE – Note I said ‘experienced bloggers especially‘. This does NOT equate to ‘experienced bloggers only’. New(ish) blogs will still carry sufficient authority to be useful, so don’t be thinking your blog is too insignificant or not good enough. So long as your blog is mature enough to have gathered a positive response or three, you should be good to go. Happy to make this clear.]

Shortly after, I will then send you a random* chapter from Mark Hollingsworth’s book The Ultimate Spin Doctor: Life and Fast Times of Tim Bell, along with a copy of the Index and Notes/References (for participants who may wish to explore a relevant chapter/publication for more information).

From there your task will be to publish an extract of the book from your chosen chapter, and write an original article to accompany it that attempts to put the material into context or otherwise educate your readers about its significance.

I’m greatly tempted to list some of the wonderful revelations lurking in this book that have yet to become properly evident to Google and other search engines, but rather than ruin any surprises, I will simply ask you to imagine a version of Forrest Gump based primarily in the 80s and 90s, featuring a far less sympathetic lead character who staggers from one disaster to the next with barely a thought for anybody but himself and those who might contribute to his success.

It is about to become clear to anyone who searches for Tim Bell’s name why he should not be trusted with anyone’s reputation, and that the main reputation he has been working on all these years is his own ill-deserved reputation in reputation-management.

PS – Yes, I am perfectly happy for anonymous bloggers to participate in this stage especially for as long as Tim Bell continues to pretend that it was (and is) acceptable for Bell Pottinger to edit Wikipedia anonymously and otherwise engage in secret lobbying. You will not be expected to withdraw your article should he suddenly change his mind on this front (not least because your actions will not equate to his unless you’re an opponent or business rival of Bell’s who just happens to have a long-standing anonymous blog in their arsenal), but personally I will cease handing out chapters to anonymous parties and linking to same should Tim Bell suddenly pledge to change the habit of a lifetime.

(*Where I am familiar with a particular blogger’s strengths, I reserve the right to choose a chapter that best suits their unique capabilities and/or their familiarity with some of the relevant names/issues.)