Oct 3, 2006

Many of you know that we do home makeovers, or Home Rejuvenation, for a living. All this while, I've been trying to figure out a term to describe exactly what we do. But I think I've just found it. We are basically 'tweakers'. :-)

Lest you think I came up with the term myself, I didn't. I learnt about this term from Seth Godin, a bestselling author of marketing books and a very well-respected blogger on business topics. So, what does a 'tweaker' do? "To change the look and the feel but not the bones..." - that appears to be the job scope.

Yes, there's very few tweakers around, no matter which industry you are talking about. And we are happy to be one of them, in the interior design field. More on tweaking