Williams-Sonoma line exudes virtue of homemade

April 4, 2012

SAN FRANCISCO — Williams-Sonoma is reaching out to customers who want to be more hands on with their food with the launch of a Agrarian, a collection of products that focuses on the virtues of homegrown and homemade.

Agrarian products range from heirloom seeds, live plants and raised beds to do-it-yourself cheese-making kits, chicken coops, and home canning & preserving supplies. Available in the Williams-Sonoma catalog, online and in select stores in the United States beginning April 5, the wide range of products provides numerous options for the culinary gardener as well as for those simply interested in healthier living.

“Agrarian is yet another way for Williams-Sonoma to bring people together around food,” said Richard Harvey, president of Williams-Sonoma brand. “We’re excited to provide our customers with a collection of products that will enrich their culinary experiences, all while helping them to lead a healthier lifestyle.”

As part of the Agrarian launch, all Williams-Sonoma stores in the United States and Canada will offer an “Intro to Edible Gardening: Seed Starting” class on Earth Day, April 22. Participants will be provided with heirloom seeds, starter pots and soil, and will go home with five seed starts created during the class. The $10.00 class fee will be donated to the Edible Schoolyard Project . Interested customers should contact their local store for event times and reservations.

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