Global Trends in Mobile Advertising, Q4 2016

Smaato’s global monetization platform delivers up to 10 billion ad impressions per day auctioned through a network of over 450 partners. After analyzing massive amounts of data from our platform in 2016, including Q4 2016, we highlight five key insights into mobile programmatic advertising worldwide in Smaato’s Q4 2016 Global Trends in Mobile Advertising report.