Since Facebook is the biggest social networking platform in India and globally, social media marketing is becoming increasingly synonymous with Facebook marketing, just as search is synonymous with Google. Facebook is also our major focus and part of any social campaign. Apart from Facebook, we also recommend Twitter and Linkedin as secondary platfroms for promotion. We also recommend use of online hosting sites like Youtube, Vimeo, flikr, slideshare, scribd for various purposes.

FACEBOOK

For whom: For all brands, big and small. The truly “mass” online medium.

How: Promotion is done through brand pages. You can create a fan following through various methods. You share pictures, videos, links and general upsates with your followers. You can create and promote your events. You can also create contests and interactive applications to engage your audience and generate top-of-the-mind brand recall.

What Cost: Depends of your budget and campaign objective. Given below is an indicative monthly budget range considering number of fans as campaign objective.

Rs. 10,000 – 2000-3000 fans + regular updates

Rs. 20,000 – 6000-7000 fans + regular updates + contests

Rs. 30,000 – 10,000-12,000 fans + regular updates + contests + apps

TWITTER

For Whom: Celebrities, politicians, authors, bloggers, teachers, business leaders, news sites, artists, performers, well known brands and all those who have good number of followers in general. Also if you have a genuinely remarkable idea and you want to spread it fast.

How: Through a regular stream of exclusive updates, links and stories called tweets. If your tweets are remarkable you will attract followers. Create engagement through retweets and mentions. Create and follow trends through hashtags.

LINKEDIN

For Whom: Excellent for personal branding for any professional looking to build network and discover new business and customers. Also for brands willing to invest substantial time and effort in developing community.

How: Promotion is done through company pages. An excellent way of creating a serious business community is by creating and managing Linkedin groups.

What cost: Rs. 5000 per month, unless we execute Linkedin Ads

CONTENT HOSTING SITES

Some other popular content hosting sites can be used for various purposes as per the list given below.