Sticky content and success

The single, best way to have a successful website is to have interesting, well written, informative and compelling content on your site.

Ensure it loads quickly, looks pleasing, is intuitive and easy to navigate. Also critical to success is to ensure that it is updated on a regular basis.

Be receptive to feedback from your users, and continually work to improve your site and the user experience, without disrupting their viewing of the site or the continuity of the content.

Regularly analyse the visitor statistics for your site, and see what they are telling you.

One common surprise for many sites when they first start out is that visitors come to the home page, look around for a few seconds - then leave - never to return again.

Addressing this issue is one of the most important for all websites. You need to provide clear calls to action on your homepage, routing people through to the content that they came to the site for.

One way to get people to your site more regularly and to spend more time there is to provide sticky content. This is content, typically interactive, that engages the brain of the user, rather than being a passive book to read.

For instance, calculator tools allowing users to see how much money they could save / make with your product are common examples.

Another possibility would be to offer puzzles to your users, common at the moment is to add some sudoku puzzles to your site for users to play and enjoy.

You can often Buy sudoku puzzles online (licence sudoku puzzles) for your website at very little cost. They provide great sticky content and something of interest and different to the rest of the material on your website.