The Right Selling Price

When you’re selling your home, the price you set is a critical factor in the return you’llreceive. That’s why you need a professional evaluation from an experienced Realtor®.This person can provide you with an honest assessment of your home, based on severalfactors, including:

In real estate terms, market value is the price at which a particular house, in its currentcondition, should sell within 30 to 90 days.

If the price of your home is too high, this could cause several things:

• Limits buyers. Potential buyers may not view your home because it appears to beout of their buying range.• Limits showings. Other salespeople may be more reluctant to view your home.• Used as leverage. Other Realtors® may use this home to drive the sale of otherhomes that are better-priced.• Extended stay on the market. When a home is on the market too long, it may beperceived as defective. Buyers may wonder, “what’s wrong,” or “why hasn’t thissold?”• Lower price. An overpriced home, still on the market beyond the average sellingtime, could lead to a lower selling price. To sell it, you will have to reduce theprice – sometimes several times. In the end, you’ll probably get less than if it hadbeen properly priced in the first place.• Wasted time and energy. A bank appraisal is most often required to finance ahome.

Realtors® have known it for years – well-kept homes that are properly priced in thebeginning always get you the fastest sale for the best price! And that’s why you need aprofessional to assist you in the selling of your home.

Often, in a seller’s market, homes that are priced slightly below market value initiallywill sell for more, simply because of the extra interest they incite. This can be a risk,however, and when it comes to such a decision, an experienced, trusted Realtor® is yourbest ally.