Still the first choice in the printer’s marketing tool box

Even with the rise of social media and digital marketing, this is still the first choice in the printer’s marketing tool box.

It seems many “experts” have declared the printed newsletter dead and written the eulogy.

Here’s why they are dead wrong.

First, the people arguing this point have a vested interest – they are selling digital solutions, and if they can convince their prospects that print is dead or dying, more dollars will come their way.

Second, and very importantly, the rush to digital has actually made print stand out as unusual for some – it’s now thought of as non-traditional – a way to stand out from the crowd.

One thing those “experts” don’t want to admit: print still commands more respect and attention than online messages.

Keeping a printed newsletter in your marketing arsenal gives you these strong benefits:

Credibility – the printed word is still perceived as more credible to many people than anything on the web.

Positioning – your printed newsletter stands out as unusual and valuable, and sets you apart from your competition.

Showcase – every newsletter you send is a showcase for the quality of your work, and demonstrates the use of print to get results.

Economical – as a printer you have a unique advantage – you can advertise through print at very close to cost.

Longevity – many people will keep your printed newsletter around and think of you for months.

Whether you create your own newsletter, use our service or another to make it easier, please just make it your first priority – it’s the single best marketing move you can make.

What our customers say…

“We love the newsletter - keep it coming! We've picked up quite a few new customers, and brought back a few old ones.”Stant Willie
Wilcor Graphics, Norcross, GA

“I'm very happy and satisfied with the postcard and the results we've been getting with it.”Keith Henderson
SD Visual Images, Marlborough, MA

“Your PrintHints mailers are beautiful, your postcards as well, I really like them. It’s the designers who will benefit from the PrintHints newsletter. It’s so well done – I’m very impressed.”Roger Samuels,
Sterling Color Printing, Manchester, CT

“What convinced my contact to give us a try was PrintHints. Now they give us all the work that was previously going out to four printers.This account is worth about $100,000 to my company and it is directly attributable to your PrintHints newsletter.”Brad Knauer,
Pentzer Printing, Columbus, IN

“We use the postcards and they've worked wonders....We've done about eight mailings in just over four months and it's just amazing. I don't know the exact numbers, but it has to be about 30-40%. ...We're seeing people just walking in off the street who have never been in here before. And these people are making big decisions. They'll say, 'We didn't know you could do all of this. We thought you were just a little business card printer.' But now they know - we can do everything!”Steve Hanson, Printing Impression, Kennesaw, GA