ACTIVISION DJ HERO™ UNVEILED

Hailed in the press as one of the most fun, innovative and highly-anticipated games of the year, Activision Publishing Inc. (Nasdaq: ATVI) today dropped the needle on DJ Hero’s™ full set list featuring 93 exclusive mixes from the biggest stars in hip hop, R&B, rock, pop and dance and created by some of the greatest DJs of all time. On October 27th, living room legends and budding superstar DJs alike will start the party off right with an unprecedented array of talent DJs including DJ AM, Cut Chemist, Grandmaster Flash, DJ Jazzy Jeff, J. Period, DJ Shadow and DJ Z-Trip spinning tracks from JAY-Z to Eminem; Daft Punk to Black Eyed Peas; Rihanna to The Killers; Kid Cudi to Gwen Stefani; and Marvin Gaye to Beastie Boys.

Tapping a massive cultural phenomenon and bringing the most popular music of almost every genre to the masses in an all-new, interactive way, media are already taking notice:

“House parties will never be the same” - Best Social/Casual/Puzzle Game - Game Critics Awards: Best of E3 2009

“DJ Hero is going to do what Guitar Hero did for guitars.” - San Jose Mercury News

“A reminder of why the music genre became so popular in the first place” - IGN.

Expanding upon the revolutionary easy to pick up/challenging to master gameplay mechanics developed and refined in Guitar Hero®, DJ Hero delivers an all-new interactive music experience that allows players to start the party and not only experience, but to hear music in an all-new way. With over 100 individual songs, highlighted in 93 unique never-before-released mixes that blend genres of music, including hip-hop, pop, rock and dance, DJ Hero delivers the most diverse and international collection of music ever assembled in a music game by incorporating anthems from legendary artists. Created exclusively for DJ Hero, the turntable controller immerses fans into the DJ culture and a sea of music as they utilize and master various DJ techniques including scratching, crossfading and sampling, while leaving room for creative expression with a variety of effects and player chosen samples and scratches, transforming a face in the crowd into the life of the party.

The DJ Hero Renegade Edition featuring JAY-Z and Eminem includes a copy of the game, a premium Renegade turntable controller, hardshell turntable carrying case that converts to a performance-ready DJ stand, and an exclusive JAY-Z and EMINEM 2-CD pack featuring “best of” and new, unreleased material.

DJ Hero is being developed by FreeStyleGames for the Xbox 360® video game and entertainment system from Microsoft, the PLAYSTATION®3 and PlayStation®2 computer entertainment systems and the Wii™ system from Nintendo. The game is rated “T” (Teen - Mild Suggestive Themes, Lyrics) by the ESRB.