If Facebook’s offer to purchase Snapchat for $3 billion back in 2013 didn’t pique marketers’ interest, maybe the fact that22% of ad execs said they planned to advertise via the $20 billion-valued app in 2016 will. GE uses Snapchat to humanize the brand and to provide an inside look at its technology. Adobe uses the platform for storytelling through its Creative Residents program. Both have something of a strategy in place.