Social Media Marketing: The long term and short term value with Avinash Kaushik

This interview from #SESNY features Google evangelist Avinash Kaushik on monitoring social media value. Kaushik stresses that social media should be about quantifying your efforts. Companies must determine what they did that ended in specific results, and the economic value that was created due to these efforts. You can see another interview with Avinash Kaushik here on the power of storytelling and web analytics.

Tips & Tactics for Improving Your Business

“Why Relationship Marketing is Important for Businesses” This video interview with author and social media guru Mari Smith(@marismith) sheds some light on the notion of “people-to-people” marketing. In this video you’re learn why businesses must have listening skills and what businesses are doing well in relationship marketing. Via Social Media Examiner.