r u serious!!! thats the simpilest thing on the game!. just click on the ride. this will bring up the ride menu. from this u can view the ride stats and make changes to the ride or settings of the ride. click on the button with a dollar and a coin. this will show your profit and expenses for this ride. u can change the ride price by clicking the up or down arrows, but i prefir to have free rides with an admission fee.