A few weeks ago I stumbled across a recent cosmetic line called Inside and Out Cosmetics .
Their products are all-natural, 100% USDA certified organic with an eco-friendly packaging. So of course, I was intrigued 🙂 However, it’s seeing the incredible color palettes of their lipsticks that really got me excited.
Bright, vivid colors, void of nasty chemicals, you got my attention 🙂

Believing in “Quality without compromise”,Inside and Out Cosmetics pledges to sell green beauty products, while also helping a good cause: the company donates 10% of its revenue to charity. They have partnered with an organization called Women of the World, which aims at empowering refugee women, in order for them to achieve self-sufficiency.

I chose the shade called “Ruth” (the fourth one on the picture) which is dark pink with a slight fuchsia undertone.

My impressions:

– My first reaction when I opened it was a sense of relief: the color looks exactly like in the pictures. ( if you read my blog, you may you have seen this article about the problems occurring when you buy makeup online and you can’t find any swatches)

– The lipstick is incredibly pigmented. With one application, it is already possible to achieve a bold lip look.

– The shade is gorgeous. I’ve been looking for a dark pink with a slight fuchsia undertone for quite some time and this one met my criteria.

– This is a shade that would compliment all
skin tones, because it brightens the complexion, even on a tired face (just like mine this morning haha).

– Long-lasting. The color wore strong for good six-seven hours.

– I do recommend applying
some lipbalm beforehand, otherwise, it’s a bit drying on the lips (like a lot of green/natural lipsticks.)

– I’ve actually noticed that the color looks similar to Mac’s “rebel” lipstick, which is a quite popular lipstick in the blogosphere . So if you want a clean/green version of a Mac Lipstick, this one is a perfect alternative.

Now on to the lipgloss, I chose “Jackie” which is a nude/peach color. I went for subtlety this time 🙂

Again, I was not disappointed.
– The lipgloss has a cream finish, it feels very soft on the lips.
– The color is subtle and oh so pretty.
– The color coverage is semi-opaque, not too sheer but it tends to settle into lip lines. This is why I do recommend exfoliating your lips before using this particular light shade.
– I usually stay away from lip glosses because they tend to be too shimmery, but this one is not shimmery.

The formula is overall excellent quality and I do believe that it’s just a matter of time before Inside and Out Cosmetics becomes really popular among the beauty industry. You get high-quality products at a fair price + you help empower women.
I’m all for eco-conscious and socially responsible companies and I’ll definitely add Inside and Out Cosmetics to my new favorite lip products.
I suggest you have look for yourself. They’re progressively adding up to their selection, they now offer mascaras, eyeliner, and new lip colors. So feel free to give it a try, it’s for a good cause!

Have you tried their products or did you know this brand? Let me know!
Take care,