Muller Greek Corner Consumer Survey Data

Sample data below was collected from real-time surveys sent to our users.

Muller Greek Corner Impulse Purchases

Decided to purchase this product while at the store

Average: 26.1%

24%

Muller Greek Corner Brand Loyalty

If item was out of stock, what would you have done?

Purchased another brand

31%

Avg: 28%

Gone to another store to purchase it

35%

Avg: 31%

Waited until my next trip to the same store

18%

Avg: 19%

Bought a similar Muller Greek Corner item

14%

Avg: 21%

Muller Greek Corner Consumer Ratings

8.9

Average: 8.9

Muller Greek Corner Consumer Reviews

The yogurt was very tasty and the added crunch was nice but I do not like the packaging as much. Packaging is too big. Just stack the crunchy part on top.

The first time I purchased this product was because it was on sale and I love Greek yogurt. So glad I did. I'm hooked. I love being able to add the amount of fruit I want to each bite. And the yogurt is creamy and delicious.

I didn't like the container shape but the yogurt was good

Muller Greek Corner Brand Associations

yummy

delicious

healthy

yogurt

creamy

quality

yum

tasty

different

great

sophisticated

coupon

flavorful

breakfast

flavor

wholesome

new

sure

me

natural

smooth

fresh

Muller Greek Corner Consumer Demographics

Who purchases a brand?

Demographic index values compare dollars spent on a brand by a particular demographic versus that demographic's spending in general.

Example:

Among InfoScout panelists, Asians account for 10% of dollars spent on Brand X.
However, Asians account for only 5% of dollars spent across all brands in total.

Therefore, the index value for Asians = (10% / 5% * 100) = 200.

An index value less than 100 means that the demographic spends proportionately less on the given brand.

demographic

index

Female

102

Male

80

<24

90

25-34

101

35-44

108

45-54

98

55-64

82

65+

57

African American

106

Asian

103

Caucasian

96

Hispanic

130

demographic

index

Has Kids

98

No Kids

104

- $20k

84

$20k-40k

77

$40k-60k

100

$60k-80k

116

$80k-100k

121

$100k-125k

106

$125k +

89

No College

67

College

101

Adv. Degree

134

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Muller Greek Corner Basket Affinity & Size

What else is in the basket?

Basket affinities highlight brands that are much more likely to appear in a basket when your selected brand is also in the basket.

Example:

You're studying Budweiser and see that Ball Park (hot dogs) have 3.7x affinity score. This means that Ball Park products are 3.7-times more likely to appear in a basket with Budweiser than they are to appear in just any basket. Here's how it's calculated:

What Else Do They Buy?

What else do they purchase?

Household purchase affinity compares the overall purchases of households who have purchased brand X within the last 52 weeks. Note this excludes both parent brands and sub-brands.

Household affinities highlight brands that are much more likely to be purchased by households who also purchase your selected brand (regardless of whether or not both brands are purchased together as part of the same shopping trip).

Example:

You're studying Bud Light and see that Monster has a 1.5x affinity score. This means that Monster products are 1.5-times more likely to be purchased by households who also buy Bud Light (regardless of when) than by the average household. Here's how it's calculated:

Household Affinity value = (1.50% / 1.00%) = 1.5x
To help ensure that only meaningful affinities are displayed, affinity brands must also be purchased by at least 1% of your selected brand's household to be shown in the dashboard.

How Did They Pay?

How do they pay?

Payment method indices compare percent of spend on a brand by payment type to percent of spend across all brands.

Example:

% of spend with Credit Card: 33%

% of spend on brand X with Credit Card: 31%

Index = (31% / 33%) * 100 = 94

method

index

Cash

82

Credit

120

Debit

94

Food Stamps

84

When is Muller Greek Corner Purchased?

When is a brand purchased?

Day of week seasonality displays percent of brand purchase dollars by weekday.

Time of day seasonality displays percent of brand purchase dollars by time of day.

Time of day breakout:

Morning: 6am to 10am

Noon: 10am to 2pm

Afternoon: 2pm to 6pm

Evening: 6pm-10pm

Late: 10pm to 6am

day of week

Sun

21.4%

Mon

13.2%

Tue

12.3%

Wed

11.9%

Thu

9.7%

Fri

13.7%

Sat

17.8%

time of day

Morning

13.4%

Noon

15.9%

Afternoon

34.2%

Evening

29.2%

Late

7.4%

About Our Muller Greek Corner Consumer Insights

How do we know who buys Muller Greek Corner? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Muller Greek Corner consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.