WASHINGTON — Ivanka Trump launched new social media sites for her business this week, signaling an effort to separate her brand from her new political spotlight.

The oldest daughter of President-elect Donald Trump announced @IvankaTrumpHQ will become the new home on Facebook, Instagram and Twitter for her popular style sites for working women.

The existing @IvankaTrump accounts will be dedicated to her personal — and presidential — life.

“Starting today, @IvankaTrump will be my personal channel,” Ivanka posted to Instagram on Monday evening. “Stick with me here to see what I’m up to — inside the office and out of it. Follow @ivankatrumphq for the latest from #TeamIvanka.”

The 35-year-old businesswoman and mother has played an outsize role advising Trump along with her 35-year-old husband, Jared Kushner.

But her roles as first daughter, transition team adviser, Trump empire businesswoman and fashion designer have been blurred at times.

Her company says it’s making adjustments given the election and political climate.

“Our company’s mission is not political — it never was and it never will be — however, Ivanka, personally, has an increased opportunity to advocate for women and be a positive force for change,” according to a statement posted on her business website.