Over the past decade, the notion to engage in Facebook advertising has become more and more prevalent in companies’ marketing strategies. The problem with Facebook, however, is that it can come at a high price with little to no ROI if not executed properly.

As businesses create Facebook pages, or as we browse through our personal accounts, we see ads and suggested posts throughout our newsfeed, and every so often there are some that make us click. But have you ever actually thought about why that one particular ad or post made you click? Well the obvious answer is “It caught my attention” and yes, obviously we know that, but go one step further and ask how did it grab your attention?

Deception. Attacked. Robbery. Hijacking. It sounds more like we’re talking about a major motion picture or an episode of COPS as opposed to discussing digital marketing.

But it’s the reality. Every day advertisers are being robbed; victimized by cyber criminals. There is a threat among us that has emerged over the past decade and it is no small amount to be overlooked.

As we mentioned earlier this week in our ‘In Case You Missed It’ blog post, Geary LSF’s Sr. Social Media Strategist, Toby Guillette, was asked to be a speaker at the fourth annual American Marketing Association ‘Art of Marketing’ conference in San Diego.

Despite what you may think by looking at the photo above, this was not a panel about personal grooming and the art of exquisite facial hair (although these three gents indeed seem to be experts in that field as well).

Last week in sunny San Diego, the American Marketing Association San Diego Chapter held their fourth annual ‘Art of Marketing’ conference. The interactive conference featured a full day of local and national speakers, panels, and one-to-one expert sessions designed to help attendees kick off the New Year right.

In case you missed it, here are the highlights and key takeaways from the empowering event.

If you ever get the opportunity to see best selling author, motivational speaker and personal brand guru Kaplan Mobray speak, take it!

We were given that opportunity at the fourth annual San Diego American Marketing Association Art of Marketing conference where Mr. Mobray knocked the socks off the attendees with his quick wit, energetic persona and saxophone skills. But what really left a lasting impression was his valuable message of knowing your brand and yourself.

Geary LSF’s team of higher education marketing experts work with some of the largest online and offline universities to increase brand awareness and drive qualified leads that lead to enrollment. With such a large and expanding market, however, we’ve seen quite a few trends starting to take shape in how institutions spend their marketing dollars. Here we’ve rounded up just a few of the emerging marketing trends in higher education.

Another year has come and gone, and with it, a bevy of search engine optimization industry developments. At Geary LSF, we pride ourselves on staying up-to-date on the very latest digital media trends, so our New Year’s resolution is to share that knowledge with you! What are the details of need-to-know SEO events from 2014? We’ve got you covered:

For a complete list of these important SEO developments in 2014, check out our infographic.

San Diego’s premier marketing conference, The Art of Marketing, presented by the American Marketing Association (AMA) San Diego Chapter, is taking place Friday, January 16th, 2015. As a past AMA award-winning agency, Geary LSF is pleased to announce they will be represented at the conference by Senior Social Media Strategist, Toby Guillette. Mr. Guillette will be kicking off the day as a panelist in the first breakout session on the topic of social media strategy and engagement.

Award winning digital marketing agency, Geary LSF, has designed and developed dozens of websites for companies large and small over the last 15 years. Turning the tables with their most recent project, Geary LSF is excited to announce the launch of their own mobile responsive agency website.

The project was executed using Geary LSF’s four-phase standard client approach. The iterative and collaborative technique ensured a superior product that put client education and experience at the top of the priority list.