Snapchat Marketing

… As social mobile platforms rise in popularity, there’s always an opportunity to utilize the platform to communicate to and engage with potential buyers. Snapchat has obviously surpassed that expectation, with over 100 million daily users that are viewing more than 8 billion videos every day. Snapchat offers brands and content producers…

… the scenes at your company. Even if your marketing budget is only a fraction of what McDonald’s is, buyers still like feeling as if they know the story behind your company. #2: Support an Account Takeover The popular young women’s clothing retailer Wet Seal (username: wetseal) launched a Snapchat campaign, which was quickly taken over by a Snapchatter…

… Let’s face it, Snapchat is an application that has many of us scratching our heads and wondering if it’s simply something the “kids are doing these days” or if there is valuable as part of a marketing strategy. The good news is, Snapchat has faced tremendous growth since launching a couple years ago. In fact, there are an average of 9,000 snaps…

… Snapchat has been growing steadily since its inception, and now it seems that the service may be on the verge of a breakthrough into wider use. But how prepared is Snapchat’s audience for the influx of celebrities and the increased marketing? An infographic from Column Five and Newscred examines how Snapchat’s audience uses the platform…

… Is visual content part of your social media marketing? Are you trying to decide whether to use Instagram or Snapchat? Snapchat and Instagram share the same basic purpose. While many businesses want to know which is better for marketing, the truth is both have value. In this article you’ll find insights to help you decide whether your visual…

… Are you thinking of adding Snapchat to your social media marketing mix? Interested in ways to use Snapchat to strengthen your brand? With Snapchat, you can increase community engagement and brand awareness through innovative marketing campaigns. In this article you’ll discover five ways to use Snapchat for business. Why Snapchat? With over…

… as a necessary evil,” Imran Khan, former investment banker and Snapchat’s new chief strategy officer, added in the Bloomberg piece. Snapchat doesn’t have an ad chief yet, but Khan is overseeing the marketing strategy while the company searches for the right candidate. 2. Saying “no” to targeted ads Part of building a new advertising experience includes…

…, a payment option in which users on the platform may message cash to friends. This is a similar product to Venmo, but what I found that set Snapcash aside from Venmo was the means that they used to promote the new product release. A fun and catchy video click was sent to users on the Snapchat network introducing users to the new product, followed…