Danisco’s probiotic supplements have a new home on the web

With probiotics becoming more widely recognised as a natural way to improve wellbeing, Danisco has created a new website focused on communicating the benefits of their industry-leading probiotics. The new site features the HOWARU and FloraFIT brands, two ranges of beneficial bacteria shown to strengthen the gut, boost immune defence and enhance other aspects of wellbeing.

Other features of the website include:

To advance its customers’ knowledge, Danisco’s site offers a wealth of information about the health benefits of probiotics, the science behind them, delivery format possibilities, along with the latest research and industry news

Also featured is information about Danisco’s brand licensing program that can help customers communicate the advantages of probiotics to consumers. As a HOWARU licensee, customers can employ the brands’ unique proprietary marketing concepts and use the consumer-friendly HOWARU logo on their product packaging and marketing materials

Sharing knowledge is a key theme of the new site and also reflected in Danisco’s highly responsive technical and regulatory support and focus on customer service excellence. The user can easily access literature and general information about products by clicking The Resource Library or they can Ask the Expert and obtain concise answers to a list of FAQs.

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