–Adweek outlines five trends to watch at SWSW. Among these: a wave of apps that aim to connect friends or like-minded people nearby; The New York Times takes a look at these startups. And Bloomberg Businessweek spotlights one of these “ambient social networking” apps.

-Pet food and other products not traditionally sold by subscription are the focus of a new crop of Web-based startups, according to The New York Times.