Before we explore the two channels in question, let’s establish the fact that marketers can’t afford to neglect any new developments when it comes to mobile marketing. This can be driven from the fact that user conversion rate of Apps is almost 3X than that of websites.

For a modern-day marketer, staying ahead of the curve and coming up with innovative ideas is inevitable. Engaging the customer with the right content at the perfect time and through their preferred channel of communication has become more important today than ever.

Most marketers are not aware that over 50% of app users find push notifications to be annoying. On top of that, if it’s irrelevant to them, chances are they might end up muting the notifications or even uninstalling the app.