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If you're a small business, you are likely leaving business on the table due to easily corrected mistakes in your online marketing plan. Whether it's making your organic and paid search ads more tempting to searchers or correcting the simple mistakes that keep visitors from converting once they reach your site, this panel will provide you with a slew of simple changes that can dramatically increase both your traffic and your conversions. This panel will also share free tips and tools on cheap and easy campaign testing.

Moderator:

Jennifer Evans Laycock, Director of Marketing, SiteLogic

Speakers:

Matthew Bailey, SES Advisory Board & President, Site Logic Marketing

Kayden Kelly, CEO, Blast Advanced Media

Lance Loveday, CEO, Closed Loop Marketing

Lance Loveday to start the session.

You have 2 options - Get Smart or Get off the Internet.

Simple changes in Organic, paid and conversions.

Why URL's matter? - Heatmap shows short URLs had 2.5 times more often after looking at the URLs than the long (ugly) URLs.

4:07

Gaurav Sharma: The long URLs actually repelled a click. It was interpreted as being less relevant.

Gaurav Sharma: Natureair made a very simple change (2 hour work) it increased conversion by 591%

4:37

Gaurav Sharma: Understand what you are testing, understand what the conversion is. Test for micro conversions.

4:39

Gaurav Sharma: Best tips for Optimization - Keep it simple & big changes when you start.Conversion within 1-clickTest pages with most potential impact.It's just an experiment, run it like oneBe patient