Hitachi tackles mid-range market

WITH a new range of products, Hitachi Data Systems (HDS) claims it’s the first to bring virtualisation to the mid-range market.

Russell Peat, storage solutions sales manager at Hosting and Datacentre Services (HdS), says that although virtualisation isn’t a new concept, Hitachi’s latest product range brings it within the budget of mid-range customers.

“Virtualisation has been done in the IBM mainframe environment for the last 20 years so it’s hardly rocket science. The system ultimately decides where the data sits regardless of which vendor’s products are used which is why it’s making big strides,” he says.

“Essentially you have all functions in one box: increased capability, unique features and good reliability through enhanced RAID support for a mid-range price,” says Peat.

Secondly, the TagmaStore Adaptable Modular Storage and Workgroup Modular Storage models are successors to the Thunder 9500 V Series. Peat says the 9500 model has been a very successful platform in New Zealand with around 20 installations including government departments and banks.

While all models are available to HDS resellers, Peat admits that his company’s focus on the channel hasn’t been complete, but is taking steps to change that — chiefly through the recent appointment of Rob Martyn as business development manager.

“Rob is working to enhance our relationship with the channel. He’ll also work closely with our OEM partners, Sun and HP, to ensure there isn’t any crossover.”

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