Complete Story

12/29/2008

In Demand Makes Titles Worth $2.5 Billion At Box Office Available

By: Mike Reynolds, Multichannel News

Led by The Dark Knight, In Demand is rolling out the industry’s biggest ever slate of movies on demand.

During December and January, In Demand will deliver blockbuster hits with a cumulative domestic box office revenue of $2.5 billion.

Among the myriad titles it is making available, In Demand will distributed a dozen movies that grossed more than $100 million in a piece. Warner Bros.’ The Dark Knight, starring Christian Bale as Batman and the late Heath Ledger as The Joker, became available on-demand on Dec. 26. The Dark Knight is the second biggest film of all-time with a domestic take of almost $531 million.