Started by local residents (just out of college!!!) they’re trying to bring shaved ice to the masses. Only, it’s NOT shaved ice. It’s FLUFF ice.

Huh?

They get asked that a lot, apparently:

You can either order from their ready-made menu…

…or customize your own:

Choose a size (I went with Medium)

Then a flavor:

I sampled four, including the Honeydew, which was really unique. I didn’t order it though, because I had already eaten 1/2 a melon for breakfast. (But if you stop in, you should ask for it specifically, since it’s not on the menu!)

Toppings are much more unique than Pinkberry or Yogurtland. Yes, they still have the usual chocolate chips and such…

…I went for the egg pudding, taro pudding, strawberries…

…drizzled with chocolate syrup and sweetened condensed milk

Also tasted a few boba – including some cool “popping” ones!

My Fluff Ice flavor was the Original – not too sweet and I wound up getting extra condensed milk added

Was surprised how well it holds its consistency! Not super-melty at all.

There are similar “shaved snow” places I want to try (Class 302 has been on my list for a while) but they’re a bit further out. Fluff Ice is just close enough to make a weekday trek worth it; plus they have plans to go mobile soon with a food truck (followed by world domination). Check them out on Facebook or Twitter to see when they’re coming near you!

Oh my gosh! This looks divine! I want some I imagine the Fluff Ice is a lot like Hawaiian shaved ice {the ice shavings are extremely fine & non-chunky}… although I’ve also tried Taiwanese shaved ice which was also really good.

http://bitesnbrews.com Becki @ Bites ‘n Brews

I had something similar up in Fremont and can’t find it anywhere since! Well, I actually haven’t looked anywhere since, but I’m going to start now that you reminded me! I LOVE those popping mango boba!

http://balancedbridge.wordpress.com balancedbridge

Yum I need to try this! is it more icier or what kind of consistency is it?

http://theactorsdiet.wordpress.com Lynn at The Actors Diet

it’s hard to describe – creamier than ice – like milk-y snow!!!

http://www.thenondairyqueen.com/ Sarena (The Non-Dairy Queen)

This sounds and looks so good. I wonder if there are places like that here? I need to find out!

http://www.saywhatyouneedtosayblog.com Lauren

This is so interesting! It reminds me a “creme” ice that we have here. Like Italian Ice only creamier and more indulgent.

Annie G.

My friends and I were so excited about fluff ice last spring!!! It looks amazing; I haven’t had the popping boba outside of China! I’ve made the trip from downtown to Class 302…It was delicious and unlike anything I’d tried! Hope you’ll be as excited as I was when you finally go!

http://www.theletmeeatcake.com Nastassia (Let Me Eat Cake)

fluff ice looks surprisingly good, i was a little sceptical when I saw the name but looks good! and w/ boba yes please

http://itallchanges.com Cynthia (It All Changes)

I love the idea of not only fun dessert but fun topping. Shaved ice sounds like something I might be able to eat

http://squigglefloey.wordpress.com squigglefloey

Oh my gosh, Lynn, my friend from HS (Matt) is the owner! haha.

http://theactorsdiet.wordpress.com Lynn at The Actors Diet

small world!!!

http://gravatar.com/kahunachef Chef_Jay

Glad you got to try it…
Back from Hawaii today, we still on for lunch?

http://livinglearningeating.wordpress.com livinglearningeating

Fluff Ice looks amazing – I hope they get a food truck and drive it on over to Boston!

http://www.cinderella11pm.com Cinderella11pm

I’d like to try some of that melon fluff ice – looks yummy!

http://caloricandcrazy.wordpress.com caloricandcrazy

Wow! I have to try this next time I’m in So Cal…or hopefully they’ll open up some new locations in Nor Cal!

http://bittersweetblog.wordpress.com/ Hannah (BitterSweet)

I’ve never heard of this before, but that texture looks incredible! Oh man, I wish there was a vegan version of this, or a way to make it at home…

http://hungryintaipei.com joan

it looks like snowflake ice or “shue hua bing”, which is another version of shaved ice in taiwan.. they usually use milk or flavors into the ice before they shave it. my favorite is the almond milk snowflake ice. it’s so good!