Donors

Donor care is key

Effective communication isn’t “one size fits all.” Acquiring new donors, retaining current donors, and winning back lost donors are functions that demand different strategies. Maximizing the lifetime value of your donor relationships depends on how well you plan for each stage of the donor lifecycle.

Your nonprofit success depends on its relationships with its donors. Is it mutually beneficial? Do you have a two-way communications structure in place? Are you engaged with your donors, and are they engaged with your brand?