4 Simple Ways To Increase Customer Retention Rate

If you work in Shopify sales, then you know that finding new ways to increase sales is always a top goal. And when it comes to growing sales, many sellers are so focused on getting new customers that they don’t effectively address the need to retain the people they already have. The strange thing is that over and over again, we hear it’s cheaper to keep existing customers than get new customers. So why do we focus more on getting new customers? And today, we’re here to reveal to you 5 simple ways to increase customer retention rate.

Keeping your VIP customers

The most obvious way to ensure customer retention is to prevent customers from leaving. And if you pay attention, you can always see customer’s signals. All you have to do is identify key variables, such as purchase patterns, product usage, and service calls. Catch the signals and then put specific actions to stop your customers before they leave.

How many of your VIP customers haven’t bought anything in the last 6 months? That could be their sign when considering your service or even bringing their money to your opponent. First, create a list of all your VIP customers. Then create a list of all sales made within the past six months with your CRM software. By combining both lists, you get a list of VIP customers who have bought from you for more than half a year.

Target customers with special offers

The more you know about your customers, the more you can adjust your approach to each individual. CRM software allows you to view customer purchase history. This allows you to determine which type of offer will be most attractive to each individual and increase the relevance such as free discount app.

Let’s say you want to keep track of customers who have expressed their interest in your product. Identify ways to convert their preferences into actual purchases by offering them special discounts or some additional value for your product. You can create a list of all sales activities and compare with the list of all contacts registered to receive your newsletter. The result is a list of contacts that are interested in your product but so far, they have not purchased.

Reward customers who have brought your highest profit

Information collected in CRM software can reveal which account is responsible for the highest revenue. This information allows you to plan the appropriate time and resource allocation where they will be most profitable. Let have some incentives such as free shipping worldwide and upsell app on shopify. You want to reward your most profitable customers to increase their loyalty. Identifying these accounts can also help you develop strategies for cross-selling.

First, create your most profitable customer list and export this one. Now, you can start tracking and let them know about rewards and incentives to make them feel special. They will continue to be your most profitable customer.

Personalizing your follow-ups

Relationships are things that are established between people and CRM software that makes it easy to see your customers as a person, not just a number. When signing up for contact, use personal notes and other pieces of information that allow you to personalize your access. With this information in hand, you can adjust your next strategies accordingly.

The effects of personalization cannot be appreciated. The reason is that recent research in the UK shows that personalization using purchase history, user preferences and other relevant information in CRM software brings a high impact ROI. First, create a list of all the contacts you have registered in CRM software. Next, create a list of all the customers who attended your seminar in the last year. By combining those two lists, you will have a contact group that has not attended your workshop, which you can use to follow.