From Punk to Preppy, Fashion Films are Taking Over the Advertising World

The conventional format of advertising, particularly in the fashion world, has always been billboard ads and magazine ads, but these days, fashion films are taking over our TV screens and the Internet. These new media ventures are gaining popularity for good reason. Rather than fashion brands and designers advertising a new product through one single image, a video is now a great way to get the message of a product across in a more direct and thoroughly entertaining way.

Many of these films are presented as movie trailers, pulling viewers in and capturing their attention in a way that traditional advertisements are not always able to. Often filmed by world-famous directors, fashion films are a relatively new method of advertising that are constantly growing in popularity.

From psychedelic fashions to sultry fragrance launch videos, fashion films are a fantastic way to find out about your favorite new products and collections.