Reach the right customers. Right now.

Be more liked. Use search intent data on Facebook.

Data is the centerpiece of programmatic advertising. And Facebook ads are the latest beneficiaries. Adobe Advertising Cloud lets you reengage audiences who have clicked on your search ads with Facebook Custom Audience. Further scale your campaigns by targeting new prospects with look-alike audiences. Closing the loop and efficiently maximizing conversions have never been easier.

Insights

Search intent on Facebook is the right play.

For a global online gaming customer, search retargeting on Facebook accounted for 13% of total Facebook conversions. When compared to concurrent Facebook campaigns, Facebook search retargeting delivered a 19% lower cost per acquisition, a 45% higher conversion rate, and a 63% uplift in acquisition volume at similar spend levels.