Sessions at SXSW Interactive 2012 about Film

Friday 9th March 2012

The Registrants Lounge presented by MOFILM, located on the corner of 4th and Neches right in front of the Austin Convention Center, is the meeting place for SXSW registrants to network and grab a drink.

When it comes to shaping video content for target audiences, how real-time can we get? Dynamic iMedia allows digital agencies to track who's watching what content, where they're watching it, and for how long. But how can brands put this real-time feedback to use when months of approvals have already locked in a final cut? If they shoot documentary-style content, they have the flexibility to make measurement mean something. An archive of doc footage from the production phase can offer drastically different cuts.

Bringing together a digital guru with surgical media measurement tools, the media director from the Clinton Global Initiative, who has used twitter feeds to create documentary highlight reels, and the Creative Director of branded documentary powerhouse, Flow Nonfiction, we look at how the documentary process can yield footage that makes real-time feedback actionable. How good and how fast can this feedback loop become? Are brand managers willing to follow the near spontaneity it allows? How much is too much -- when does the stat geek kill the magic? And what does this mean for filmmakers and marketers who want to keep pace?

Saturday 10th March 2012

The Registrants Lounge presented by MOFILM, located on the corner of 4th and Neches right in front of the Austin Convention Center, is the meeting place for SXSW registrants to network and grab a drink.

Join Director Timo Vuorensola and Producer Tero Kaukomaa as they discuss their film IRON SKY (SXSW 2012) and how they worked to bridge the gap between the film industry and new forms of media. This trend is gaining traction and is becoming one many filmmakers can creatively take part in to create a deeper experience for their projects. Learn how the team behind IRON SKY harnessed the film community to the best ends and on multiple levels, putting themselves in direct contact with their audience from the beginning to not only help fund the film, but interact and cultivate a creative flow between filmmaker and audience.

Sunday 11th March 2012

Do you have an iPhone™, iPod Touch™ or iPad2™? Then there’s a film studio in your pocket! Apple iOS devices are powerful filmmaking tools that have dramatically leveled the playing field and now allow anyone with a story to tell access to robust shoot & edit technology that enables them to produce it. Our panel brings together filmmakers and technology experts to discuss the creative possibilities and personal & professional opportunities available because of this new digital filmmaking equipment and the community supporting it.

Nearly two decades ago, independent film ushered in a wave of new voices, new stories and a new way of looking at the industry. Fast forward to present day and independent games are reinvigorating an industry in the same way. The parallels between these respective moments in time are quite strong. In an age of online distribution and accessible technology, the independent artist of today would seem to have quite a bit more weighted in their favour ... or do they?

The Registrants Lounge presented by MOFILM, located on the corner of 4th and Neches right in front of the Austin Convention Center, is the meeting place for SXSW registrants to network and grab a drink.

FREE and open to the public. Critical Mass Interactive, Inc. (CMI) has returned to SXSW with “The Boondock Saints” franchise for a special panel and video game reveal, featuring Sean Patrick Flanery (Connor MacManus), Norman Reedus (Murphy MacManus) and David Della Rocco (Rocco). The three special guests will discuss “The Boondock Saints” film experience, update us as to their current projects, and help unveil CMI’s new online multimedia plans around Troy Duffy’s original film. There will also be a Q&A session followed by an exclusive 30 minute autograph session with the stars. Sean, Norm, and Rocco are always a smash hit wherever they go and CMI is proud to host their visit to SXSW!

FREE and open to the public. Check out a sneak peak mini-screening of new finished footage from Dragon Age: Dawn of the Seeker. Cassandra, a hot headed seeker from Orlais fearlessly engages the dreaded Blood Mages to end their grotesque blood ritual. Slaying the dragon and anyone in her path she discovers that a young girl is being used to facilitate their evil deeds. Returning to the Chantry only to watch her mentor be killed and the girl taken, leaves her doubting everything as she battles to discover the truth.

SXSW is all about convergence and there's no better event to celebrate this than at the official Interactive + Film Fusion Party hosted once again by Meebo. In true Austin style, this party will have you on your feet enjoying the complimentary libations and live music from local rockers the John Evans Band. Follow us @Meebo for more updates.

Monday 12th March 2012

Why are some of the brightest, most passionate and innovative young people in America dropping out of college? 20u.org, a web-based film series, follows the personal journeys of four brilliant young entrepreneurs through the course of the inaugural Thiel Fellowship.

Through a visually stunning mosaic of over a dozen short films shot over the course of two years, we meet the young and awe-inspiring Laura Deming, Alex Kiselev, Sujay Tyle and Chris Rueth as they leave their universities and homes to embark on unique and ambitious entrepreneurial ventures, with guidance and mentorship from Silicon Valley’s brightest and most successful entrepreneurs.

20u.org – an interactive documentary with episodic updates — showcases the experiences of each of these young innovators in three parts: entering the Thiel Fellowship; the Fellowship in full swing; and at the Fellowship’s completion, as they carry their incredibly valuable new knowledge and experience into the future.

Horror fans won't want to miss this chat. All seven directors behind the Sundance found-footage phenomenon, "V/H/S" (Ti West, Adam Wingard, Joe Swanberg, David Bruckner, Glenn McQuaid and Radio Silence) will be on hand to talk about the collaborative project. They'll be joined by producer and founder of BloodyDisgusting.com, Brad Miska.

Horror fans won't want to miss this chat. All seven directors behind the Sundance found-footage phenomenon, "V/H/S" (Ti West, Adam Wingard, Joe Swanberg, David Bruckner, Glenn McQuaid and Radio Silence) will be on hand to talk about the collaborative project. They'll be joined by producer and founder of BloodyDisgusting.com, Brad Miska.

Horror fans won't want to miss this chat. All seven directors behind the Sundance found-footage phenomenon, "V/H/S" (Ti West, Adam Wingard, Joe Swanberg, David Bruckner, Glenn McQuaid and Radio Silence) will be on hand to talk about the collaborative project. They'll be joined by producer and founder of BloodyDisgusting.com, Brad Miska.

Tuesday 13th March 2012

The Registrants Lounge presented by MOFILM, located on the corner of 4th and Neches right in front of the Austin Convention Center, is the meeting place for SXSW registrants to network and grab a drink.

What do Trent Reznor, Daft Punk, Linkin Park and The Chemical Brothers have in common? They are recording artists who have crossed over into the world of film composing. This panel will discuss why more filmmakers and studios are turning to musical acts to give their project a distinct original sound and the importance of diversifying as an artist. From collaborating with filmmakers vs. band mates, developing soundtracks and blending their unique sound into score, artists will give a first hand account of their experiences and their significance in the marketing of the film. Key players will be defined, what role they play in the scoring process, how to grab their attention and land the gig.

With the release of Holy Hell, the first movie to premiere as a Ipad App, a new distribution frontier opens up for independent filmmakers. As a new business model of DIY cinema, the app suggests a new model for release, serializing the movie in distinct chapters that include additional Transmedia bonus materials. The filmmakers (Rafael Antonio Ruiz and Lowell Bartholomee and programmer Jeff Blagg) document the intricate production process involved in adapting their film to this emerging format as well as how the app also opens up new narrative strategies, creating a new business model for cinematic material.

Part of the magic of the movies has always been the act of going to the cinema. Is this just because they have a bigger screen than you have at home, or a better sound system? Of course not. The visceral experience of sharing a film with hundreds of strangers is fundamental to the allure.

Interactive, playful media now dominate the landscape. But while videogames are exploring shared physical experiences, they remain confined to small private groups. Social media offers constant ‘connection’ to large groups, but we still leave home to enjoy the real contact of browsing in a coffee shop with others around us. Why aren’t we serving both these needs at once?

This talk discusses the delicate process of applying interactivity to large group experiences in real spaces. We’ll cover Loren Carpenter’s seminal early work through the esoteric world of interactive fulldome to the latest mass participation experiments. The session will feature a live 100 player game using laser pointers!

Join famed Indie-Film Director Robert Rodriquez and friends for a special night of Latin-fused rock and roll by Chingon & Tito and Tarantula. Chingon & Tito and Tarantula have been featured on the soundtracks of Rodriquez’s films Desperado, Dusk Til Dawn and Machete.