Hypothesis

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Hypothesis

A premium creative and consumer insights agency

Downtownlos angeles

Hypothesis is proudly located in Downtown Los Angeles in the Historic Fine Arts Building, which was designed by the architects Albert Raymond Walker (1881–1958) and Percy Augustin Eisen (1885–1946) in 1927.

Qualitative & Quantitative

Our team members are experts in both qualitative and quantitative research with an average of 10+ years of experience. In 2014, we conducted just about equal parts quantitative and qualitative projects.

Advanced Analytics & Data Visualization

We don't outsource our advanced analytics, and our data visualization and storytelling reports are designed in-house, in close collaboration with our research teams.

International & Domestic Capabilities

There's a reason so many of us hold Elite, Platinum, and Gold status with the airlines! In 2014, we conducted research in over 20 countries, often in-person. We have capabilities in over 80 countries.

What We Do

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What We Do

We love qual. We love quant. We love design.

Challenge us. Give us your toughest questions. Your biggest concerns. Your most important issues. Then let us challenge you – or at least your expectations.

Qualitative

Last year, we conducted thousands of focus groups, IDIs, shop-alongs, intercept interviews, and ethnographies. We've observed hundreds of hours of in-store interactions and analyzed hundreds of hours of home video journaling footage. Our in-house qualitative moderators are part of the research team from the start.

Quantitative

We have a full toolbox of quantitative methods with particular strength in discrete choice, product viability, pricing, brand tracking, and segmentation. No quantitative project is without the close collaboration of the BrainTrust, who are part of the research team from the start.

Data Visualization

Our data visualization team, the GridSpace Collective, brings information to life, helping you digest research findings and develop insights with greater accuracy and clarity. No more boring PowerPoint slides. Not only does the GridSpace Collective design great deliverables, they design great websites... like this one.

Expertise

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Expertise

Not your traditional team structure.

Our teams aren't divided along qualitative and quantitative lines. Qual and quant researchers live on all project teams, alongsideour design and advanced analytics groups. Click below to learn about each team and what makes them unique.

PROJECT TEAMS

TheBrainTrustAdvanced Analytics

Our advanced analytics team, the Braintrust, uses sophisticated methodologies to help bring clarity to the toughest challenges. They are the best in the business. Period.

The GridSpace CollectiveData Visualization

It's one thing to have a "graphics" department. But, we have a fully staffed design studio, the GridSpace. They effectively translate research into stunning visual communications

Storytelling

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Storytelling

Where others see numbers, we see stories.

We were incorporating "storytelling" into our workflow long before it was a trendy industry buzzword. For us, creating storytelling deliverables is much more than just making charts pretty at the last minute; it's inherent in the way we approach projects from start to finish.