Why? Well because Nintendo doesn’t actually make Pokemon Go, a piece of information which has presumably come as something of a shock to the company’s many investors.

Instead Pokemon Go is made by a US-based software developer called Niantic, Inc. Nintendo’s involvement is that it owns an equal share in The Pokemon Company.

Anadolu Agency via Getty Images

It’s an easy connection to make, indeed when you think of Pokemon there won’t be a single person that doesn’t then immediately connect it to the original games which launched on Game Boy back in the 90s.

Ever since that point Pokemon has had a symbiotic relationship with Nintendo’s products.