Apple Opening Europe’s First iOS App Development Center in Italy

Next Generation of Developers To Gain Skills, Accelerate Entrepreneurship

ROME — January 21, 2016 — Apple today announced the creation of Europe’s first iOS App Development Center in Italy, to give students practical skills and training on developing iOS apps for the world’s most innovative and vibrant app ecosystem.

The iOS App Development Center, to be located at a partner institution in Naples, will support teachers and provide a specialised curriculum preparing thousands of future developers to be part of Apple’s thriving developer community. In addition, Apple will work with partners around Italy who deliver developer training to complement this curriculum and create additional opportunities for students. Apple expects to expand this program to other countries around the world.

“Europe is home to some of the most creative developers in the world and we’re thrilled to be helping the next generation of entrepreneurs in Italy get the skills they need for success,” said Tim Cook, Apple’s CEO. “The phenomenal success of the App Store is one of the driving forces behind the more than 1.4 million jobs Apple has created in Europe and presents unlimited opportunities for people of all ages and businesses of all sizes across the continent.”

Apple is a powerful engine of growth across Europe and the company’s ecosystem now supports more than 1.4 million jobs, including 1.2 million attributable to the community of app creators, software engineers and entrepreneurs building apps for iOS, as well as non-IT jobs supported directly and indirectly through the app economy.*

The unprecedented growth of the App Store has helped developers in Europe earn over €10.2 billion from selling their apps around the world.

In Italy, over 75,000 jobs are attributable to the App Store and the developer community is vibrant. IK Multimedia launched its first app in 2009 and since then has had over 25 million downloads. Musement, launched in 2013, is now available in seven languages and 300 cities across 50 countries, making it easy for people to book travel and excursions on the go.

Roberto Mancina, CEO and founder of Qurami, said: “Apple’s continued innovation inspires us to create the best mobile experiences and make our customers’ lives just a little bit easier. Apple’s app ecosystem is the anchor for our business, and developing across Apple’s operating systems has enabled us to easily and quickly bring the Qurami experience to iPhone, iPad and Apple Watch users.”

Thousands of companies are expanding because of their work with Apple, which supports hundreds of thousands of jobs in communities large and small across Europe. Milan-based Laboratorio Elettrofisico makes some of the most sophisticated magnetisation equipment in the world and their technology enables some of the industry-leading magnetic features found in Apple products. Apple also works with Europe’s leading manufacturers of Micro-Electro-Mechanical Systems, which create tiny components that power some of the incredible sensor and audio technologies found in iOS devices.

Apple revolutionised personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, OS X, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.