Branding

From big brands to little brands and everything in between.

Brand is such a big all encompassing word. A serious word, when teamed up with suffixes like equity, proposition, values and positioning.

At Upp B2B we take the science of brand development and combine this with the art of creative genius, to build brands from the top down and the bottom up.

We bring new brands to life. We breathe fresh energy into tired brands. And we elevate and reposition brands that have somehow lost their way.

Our job is to get your brand noticed for all the right reasons, building market awareness and perception to give your business, product or service a competitive advantage.

Tap into the experience of our expert brand squad

Brand development is one of our special subjects – if we were tested on Mastermind we wouldn’t have many passes. In fact, we’d be up there wrestling for the winner’s trophy!

We have a dedicated brand squad of experts who have a wealth of brand-building success working with global brands, owner-managed brands and fast-growth private companies.

From directing board-level brand strategy projects to masterminding the implementation of on-the-ground brand communications campaigns, we have the brainpower to take your b2b brand to the next level.

Tap into the experience of our expert brand squad

Brand development is one of our special subjects – if we were tested on Mastermind we wouldn’t have many passes. In fact, we’d be up there wrestling for the winner’s trophy!

We have a dedicated brand squad of experts who have a wealth of brand-building success working with global brands, owner-managed brands and fast-growth private companies.

From directing board-level brand strategy projects to masterminding the implementation of on-the-ground brand communications campaigns, we have the brainpower to take your b2b brand to the next level.

Key brand services

Brand strategy

Brand audits

Brand touchpoint analysis

Brand research programmes (internal/external)

Brand proposition and messaging development

Brand values development

Brand visual identity

Brand promotion campaigns

Brand launches (internal/external)

Product and sub brand development

Brand guidelines development and evolution

Creative brand platform building

Employer brand development (see Employee Engagement)

Brand advocacy/loyalty programme development

Key brand services

Brand strategy

Brand audits

Brand touchpoint analysis

Brand research programmes (internal/external)

Brand proposition and messaging development

Brand values development

Brand visual identity

Brand promotion campaigns

Brand launches (internal/external)

Product and sub brand development

Brand guidelines development and evolution

Creative brand platform building

Employer brand development (see Employee Engagement)

Brand advocacy/loyalty programme development

Brand Development

Need a more compelling brand proposition?

From £20k

Developing strong brand propositions that resonate with your audiences can be the difference between followers and advocates or critics and cynics. A powerful brand proposition and messaging strategy has to be authentic, relevant and distinctive to achieve impact. ‘Me too’ just doesn’t cut it if you want to stand out in b2b circles.

Upp B2B can work with you to build lasting brand impact. We can help you to identify your optimum market position and plan how best to extend awareness in your key markets.

We offer a number of ‘Voice of customer’ and ‘Voice of market’ research frameworks to get to grips with the issues you’re up against. Research needn’t be a lengthy or expensive process, and our process has been developed with this in mind. We turn good data and meaningful insight into commercial interpretation, then add some magic to create a brand foundation you will be proud of for years to come.