Visual Identity

With aircraft livery, airport signage and digital touchpoints to consider, the implementation of a new airline brand can be a big task.
When Virgin Blue completed its implementation of the new Virgin Australia brand, the airline created an...

Freeview’s evolved visual identity will support its new positioning as an up-to-date and fresh television service.
Freeview will launch its new connected TV proposition with a rebrand that communicates its new offering. A Freeview represen...

Low-cost airline, Transavia, is looking to grow in size and become Europe’s leading airline in hospitality.
It has rebranded with the help of two Dutch agencies, Mirabeau and Studio Dumbar.
The new strategy has identified the hospitality o...

Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays.
1. Global investment firm AllianceBernstein was rebranded by American brand...

Rebranding an entire location can be very challenging, it involves clearly defining what the area’s core identity is and then sharing this with external audiences across a wide variety of touchpoints.
Cape Canaveral, a cape in Brevard Coun...

Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays.
1. London-based storytelling agency Aesop developed this marque for Wimbledo...

Brand and Deliver launches its first campaign in the financial services sector with the new identity for Davidsohn, a US-based technology company.
The financial services company commissioned the rebrand in the run-up to its planned expansi...

London Luton Airport is addressing its image problem with a new brand ahead of its £100m redevelopment programme.
The colourful new visual identity, by Ico Design, has already been implemented in parts of the airport’s interior, and will e...

Transform Magazine

Transform is a publishing and events brand dedicated to the global rebranding and brand development industry.
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Brand Management Awards and Conference celebrate the best in rebranding, employer brand strategy and brand development in Europe,
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