Assignment

Design packaging for a bottle (wine or alcohol) to be used as a promotional piece for a brand.

Approach

I approached this project knowing I wanted to create a colorful and recognizable brand. Inspired by a positive outlook on life, I created Lucky studios, a design agency based out of California. The bottle and collateral was designed to be sent out on The Day of the Dead, to announce the expansion of the brand to Monterrey, Mexico. The holiday itself is not as morbid as it sounds and is actually about celebrating life and loved ones. I chose to emphasize this by making the packaging colorful and bright, and adding postcards into the promotional piece, so that the receiver can send a hello to their own loved ones, while also spreading the brands presence.

Results

Overall, I created a promotional liquor bottle that utilizes elements of the Day of the Dead, with an eye catching design to represent the brands expansion to Monterrey, Mexico.