On Friday, January 31st and Saturday, February 1st, UGG Australia will launch its first mobile pop-up shop in New York City in front of Penn Station.

Dubbed the UGG Warming Truck, the igloo-themed truck will have a giant pair of UGG earmuffs attached to the top of the vehicle. UGG will be handing out free hot chocolate to passersby and also selling UGG Australia’s coveted cold weather accessories (hats, scarves, mittens, gloves) for men, women and kids to keep everyone warm during the lead up to the Big Game. The UGG Warming Truck will be located in front of Penn Station (7th Avenue between West 30th and 32nd Streets) on Friday, January 31st from 8am to 5pm and Saturday, February 1st from 9am to 6pm.

Along with the UGG Warming Truck, the four UGG Australia stores around New York City will run individual in-store contests for consumers to win a pair of tickets to the Big Game on February 2nd. Consumers can enter to win by visiting an UGG Australia store during business hours to fill out a contest entry (one entry per person, winner must be 18 or older, no purchase necessary) from January 23rd to January 31st. Four winners for the four pairs of tickets will be randomly selected from the valid entries and will be notified on Saturday, February 1st by 9am ET to claim their tickets. Official rules can be found here.