Although Segar's Thimble Theatre strip was in its tenth year when Popeye made his debut, the sailor quickly became the main focus of the strip and Thimble Theatre soon became one of King Features' most popular properties during the 1930s. Thimble Theatre was continued after Segar's death in 1938 by several writers and artists, most notably Segar's assistant Bud Sagendorf. The strip continues to appear in first-run installments in its Sunday edition, written and drawn by Hy Eisman. The daily strips are reprints of old Sagendorf stories.

Fictional character and story[edit]

Differences in Popeye's story and characterization vary depending on the medium. While Swee'Pea is definitively Popeye's ward in the comic strips, he is often depicted as belonging to Olive Oyl in cartoons. The cartoons also occasionally feature members of Popeye's family who have never appeared in the strip, notably his lookalike nephews Peepeye, Pupeye, Pipeye and Poopeye.

Even though there is no absolute sense of continuity in the stories, certain plot and presentation elements remain mostly constant, including purposeful contradictions in Popeye's capabilities. Though at times he seems bereft of manners or uneducated, Popeye is often depicted as capable of coming up with solutions to problems that (to the police, or, most importantly, the scientific community) seem insurmountable. Popeye has, alternatively, displayed Sherlock Holmes-like investigative prowess (determining for instance that his beloved Olive was abducted by estimating the depth of the villains' footprints in the sand), scientific ingenuity (as his construction, within a few hours, of a "spinach-drive" spacecraft), or oversimplified (yet successful) diplomatic arguments (by presenting to diplomatic conferences his own existence—and superhuman strength—as the only true guarantee of world peace). Popeye's pipe also proves to be highly versatile. Among other things, it has served as a cutting torch, jet engine, propeller, periscope, and, of course, a whistle with which he produces his trademark toot. Popeye also on occasion eats spinach through his pipe, sometimes sucking in the can itself along with the contents. He seldom appears to use it to smoke tobacco.[citation needed]

Popeye's exploits are also enhanced by a few recurring plot elements. One is the love triangle between Popeye, Olive and Bluto, and the latter's endless machinations to claim Olive at Popeye's expense. Another is his near-saintly perseverance in overcoming any obstacle to please Olive, who often renounces Popeye for Bluto's dime-store advances. She is the only character Popeye will permit to give him a thumping. Finally, Popeye usually uncovers villainous plots by accidentally sneaking up on the antagonists as they brag about or lay out their schemes.[citation needed]

Thimble Theatre and Popeye comic strips[edit]

Thimble Theatre was created by King Features Syndicate cartoonist E.C. Segar, and was his third published strip. The strip first appeared in the New York Journal, a newspaper operated by King Features owner William Randolph Hearst, on December 19, 1919 before later expanding into more papers. In its early years, the strip featured characters acting out various stories and scenarios in theatrical style (hence the strip's name).

Thimble Theatre's first main characters/actors were the thin Olive Oyl and her boyfriend, Harold Hamgravy. After the strip moved away from its initial focus, it settled into a comedy-adventure style featuring Olive, Ham Gravy, and Olive's enterprising brother, Castor Oyl. Olive's parents, Cole and Nana Oyl, also made frequent appearances.

Popeye first appeared in the strip on January 17, 1929 as a minor character. He was initially hired by Castor Oyl and Ham to crew a ship for a voyage to Dice Island, the location of a casino owned by the crooked gambler Fadewell. Castor intended to break the bank at the casino using the unbeatable good luck conferred by stroking the hairs on the head of Bernice the Whiffle Hen. Weeks later, on the trip back, Popeye was shot many times by Jack Snork, a stooge of Fadewell's, but survived by rubbing Bernice's head. After the adventure, Popeye left the strip, but due to reader reaction, he was quickly brought back.

The Popeye character became so popular that he was given a larger role, and the strip was expanded into many more newspapers as a result. Though initial strips presented Olive as being less than impressed with Popeye, she eventually left Ham Gravy to become Popeye's girlfriend and Ham Gravy left the strip as a regular. Over the years, however, she has often displayed a fickle attitude towards the sailor. Castor Oyl continued to come up with get-rich-quick schemes and enlisted Popeye in his misadventures. Eventually he settled down as a detective and later on bought a ranch out West. Castor has seldom appeared in recent years.

In 1933, Popeye received a foundling baby in the mail, whom he adopted and named "Swee'Pea." Other regular characters in the strip were J. Wellington Wimpy, a hamburger-loving moocher who would "gladly pay you Tuesday for a hamburger today" (he was also soft-spoken and cowardly; Vickers Wellington bombers were nicknamed "Wimpys" after the character); George W. Geezil, a local cobbler who spoke in a heavily affected accent and habitually attempted to murder or wish death upon Wimpy; and Eugene the Jeep, a yellow, vaguely dog-like animal from Africa with magical powers. In addition, the strip featured the Sea Hag, a terrible pirate, as well as the last witch on earth (her even more terrible sister excepted); Alice the Goon, a monstrous creature who entered the strip as the Sea Hag's henchwoman and continued as Swee'Pea's babysitter; and Toar, a caveman.

Segar's strip was quite different from the cartoons that followed. The stories were more complex, with many characters that never appeared in the cartoons (King Blozo, for example). Spinach usage was rare and Bluto made only one appearance. Segar would sign some of his early Popeye comic strips with a cigar, due to his last name being a homophone of "cigar" (pronounced SEE-gar).

Thimble Theatre soon became one of King Features' most popular strips during the 1930s and, following an eventual name change to Popeye in the 1970s, remains one of the longest running strips in syndication today. The strip carried on after Segar's death in 1938, at which point he was replaced by a series of artists. In the 1950s, a spinoff strip was established, called Popeye the Sailorman.

Artists after Segar[edit]

Tom Sims and Bill Zaboly's Thimble Theatre (December 2, 1951)

After Segar's death in 1938, many different artists were hired to draw the strip. Tom Sims, the son of a Coosa River channel-boat captain, continued writing Thimble Theatre strips and established the Popeye the Sailorman spin-off. Doc Winner and Bela Zaboly,[3] successively, handled the artwork during Sims's run. Eventually, Ralph Stein stepped in to write the strip until the series was taken over by Bud Sagendorf in 1959.

Sagendorf wrote and drew the daily strip until 1986, and continued to write and draw the Sunday strip until his death in 1994. Sagendorf, who had been Segar's assistant, made a definite effort to retain much of Segar's classic style, although his art is instantly discernible. Sagendorf continued to use many obscure characters from the Segar years, especially O.G. Wotasnozzle and King Blozo. Sagendorf's new characters, such as the Thung, also had a very Segar-like quality. What set Sagendorf apart from Segar more than anything else was his sense of pacing. Where plotlines moved very quickly with Segar, it would sometimes take an entire week of Sagendorf's daily strips for the plot to be advanced even a small amount.

From 1986 to 1992, the daily strip was written and drawn by Bobby London, who, after some controversy, was fired from the strip for a story that could be taken to satirize abortion.[4] London's strips put Popeye and his friends in updated situations, but kept the spirit of Segar's original. One classic storyline, titled "The Return of Bluto", showed the sailor battling every version of the bearded bully from the comic strip, comic books, and animated films. The Sunday edition of the comic strip is currently drawn by Hy Eisman, who took over in 1994. The daily strip began featuring reruns of Sagendorf's strips after London was fired and continues to do so today.

On January 1, 2009, 70 years since the death of his creator, Segar's character of Popeye (though not the various films, TV shows, theme music and other media based on him) became public domain[5] in most countries, but remains under copyright in the United States. Because Segar was an employee of King Features Syndicate when he created the Popeye character for the company's Thimble Theatre strip, Popeye is treated as a work for hire under U.S. copyright law. Works for hire are protected for 95 years from publication or 120 years from creation, whichever is shorter. Since Popeye made his first appearance in January 1929, and all U.S. copyrights expire on December 31 of the year that the term ends, Popeye will not enter the public domain in the U.S. until January 1, 2025 (assuming that no further term extensions are passed into law in the interim).[6]

Reprints[edit]

The spines of the six hardcover reprint volumes published by Fantagraphics Books, collecting all of Segar's Popeye, spelling the character's name, when completed on the shelf

Popeye. The 60th Anniversary Collection, Hawk Books Limited, 1989, ISBN 0-948248-86-6 featuring reprints a selection of strips and stories from the first newspaper strip in 1929 onwards, along with articles on Popeye in comics, books, collectables, etc.

E. C. Segar's Popeye, between 2006 and 2011, Fantagraphics Books published six over-sized hardcover volumes, reprinting all dailies and Sundays (in color, along with Sappo) featuring Popeye, plus various extras.

Comic books[edit]

There have been a number of Popeye comic books, from Dell, King Comics, Gold Key Comics, Charlton Comics and others, originally written and illustrated by Bud Sagendorf. In the Dell comics, Popeye became something like a freelance police assistant, fighting the Mafia and Bluto's criminal activities. The new villains included the Misermite dwarves, who were identical.

Popeye appeared in the British "TV Comic" series, a News of the World publication, becoming the cover story in 1960 with stories written and drawn by "Chick" Henderson. Bluto was referred to as Brutus and was Popeye's only nemesis throughout the entire run.

A variety of artists have created Popeye comic book stories since then; for example, George Wildman drew Popeye stories for Charlton Comics from 1969 until the late 1970s. The Gold Key series was illustrated by Wildman and scripted by Bill Pearson, with some issues written by Nick Cuti.

In 1988, Ocean Comics released the Popeye Special written by Ron Fortier with art by Ben Dunn. The story presented Popeye's origin story, including his given name of "Ugly Kidd"[7] and attempted to tell more of a lighthearted adventure story as opposed to using typical comic strip style humor. The story also featured a more realistic art style and was edited by Bill Pearson, who also lettered and inked the story as well as the front cover.[8] A second issue, by the same creative team, followed in 1988. The second issue introduced the idea that Bluto and Brutus were actually twin brothers and not the same person.[9] In 1999, to celebrate Popeye's 70th anniversary, Ocean Comics revisited the franchise with a one-shot comic book, entitled The Wedding of Popeye and Olive Oyl, written by Peter David. The comic book brought together a large portion of the casts of both the comic strip and the animated shorts, and Popeye and Olive Oyl were finally wed after decades of courtship. However, this marriage has not been reflected in all media since the comic was published.

In 1989, a special series of short Popeye comic books were included in specially marked boxes of Instant Quaker Oatmeal, and Popeye also appeared in TV commercials for Quaker Oatmeal,[10] which featured a parrot delivering the tag line "Popeye wants a Quaker!" The plots were similar to those of the films: Popeye loses either Olive Oyl or Swee'Pea to a muscle-bound antagonist, eats something invigorating, and proceeds to save the day. In this case, however, the invigorating elixir was not his usual spinach, but rather one of four flavors of Quaker Oatmeal.[10] (A different flavor was showcased with each mini-comic.) The comics ended with the sailor saying, "I'm Popeye the Quaker Man!", which offended members of the Religious Society of Friends or Quakers.[11] Members of this religious group (which has no connection to the cereal company) are pacifists and do not believe in using violence to resolve conflicts. For Popeye to call himself a "Quaker man" after beating up someone was offensive to the Quakers and considered a misrepresentation of their faith and religious beliefs.[11] In addition, the submissiveness of Olive Oyl went against the Quakers' emphasis on women's rights. The Quaker Oatmeal company apologized and removed the "Popeye the Quaker man" reference from commercials and future comic book printings.[11]

In 2012, writer Roger Langridge and cartoonist Bruce Ozella teamed to revive the spirit of Segar in IDW's four-issue comic book miniseries, Popeye, with issues #1 and #4 by Ozella and issues #2 and #3 by Tom Neely. Critic PS Hayes reviewed:

Langridge writes a story with a lot of dialogue (compared to your average comic book) and it’s all necessary, funny, and entertaining. Bruce Ozella draws the perfect Popeye. Not only Popeye, but Popeye’s whole world. Everything looks like it should, cartoony and goofy. Plus, he brings an unusual amount of detail to something that doesn’t really need it. You’ll swear that you’re looking at an old Whitman Comics issue of Popeye, only it’s better. Ozella is a great storyteller and even though the issue is jam packed with dialog, the panels never look cramped at all.[12]

Theatrical animated cartoons[edit]

In November 1932, King Features signed an agreement with Fleischer Studios to have Popeye and the other Thimble Theatre characters begin appearing in a series of animated cartoons. The first cartoon in the series was released in 1933, and Popeye cartoons, released by Paramount Pictures, would remain a staple of Paramount's release schedule for nearly 25 years. William Costello was the original voice of Popeye, a voice that would be replicated by later performers, such as Jack Mercer and even Mae Questel. Many of the Thimble Theatre characters, including Wimpy, Poopdeck Pappy, and Eugene the Jeep, eventually made appearances in the Paramount cartoons, though appearances by Olive Oyl's extended family and Ham Gravy were notably absent. Thanks to the animated-short series, Popeye became even more of a sensation than he had been in comic strips, and by 1938, polls showed that the sailor was Hollywood's most popular cartoon character.[13][14]

In every Popeye cartoon, the sailor is invariably put into what seems like a hopeless situation, upon which (usually after a beating), a can of spinach which he apparently regularly carries with him falls out from inside his shirt. Popeye immediately pops the can open and gulps the entire contents of it into his mouth, or sometimes sucks in the spinach through his corncob pipe. Upon swallowing the spinach, Popeye's physical strength immediately becomes superhuman, and he is easily able to save the day (and very often rescue Olive Oyl from a dire situation). It did not stop there, as spinach could also give Popeye the skills and powers he needed, as in The Man on the Flying Trapeze, where it gave him acrobatic skills. (When the antagonist is the Sea Hag, it is Olive who eats the spinach; Popeye can't hit a lady.)

In May 1941, Paramount Pictures assumed ownership of Fleischer Studios, fired the Fleischers and began reorganizing the studio, which they renamed Famous Studios. The early Famous-era shorts were often World War II-themed, featuring Popeye fighting Nazis and Japanese soldiers, most notably the 1942 short You're a Sap, Mr. Jap. In late 1943, the Popeye series was moved to Technicolor production, beginning with Her Honor the Mare. Famous/Paramount continued producing the Popeye series until 1957, with Spooky Swabs being the last of the 125 Famous shorts in the series. Paramount then sold the Popeye film catalog to Associated Artists Productions, which was bought out by United Artists in 1958 and later merged with Metro-Goldwyn-Mayer, which was itself purchased by Turner Entertainment in 1986. Turner sold off the production end of MGM/UA shortly after, but retained the film catalog, giving it the rights to the theatrical Popeye library. The black-and-white Popeye shorts were shipped to South Korea in 1985, where artists retraced them into color. The retraced shorts were syndicated in 1987 on a barter basis, and remained available until the early 1990s. Turner merged with Time Warner in 1996, and Warner Bros. (through its Turner subsidiary) therefore currently controls the rights to the Popeye shorts.

In 2001, the Cartoon Network, under the supervision of animation historian Jerry Beck, created a new incarnation of The Popeye Show. The show aired the Fleischer and Famous Studios Popeye shorts in versions approximating their original theatrical releases by editing copies of the original opening and closing credits (taken or recreated from various sources) onto the beginnings and ends of each cartoon, or in some cases, in their complete, uncut original theatrical versions direct from such prints that originally contained the front-and-end Paramount credits. The series aired 135 Popeye shorts over forty-five episodes, until March 2004. The Popeye Show continued to air on Cartoon Network's spin-off network Boomerang.

While many of the Paramount Popeye cartoons remained unavailable on video, a handful of those cartoons had fallen into public domain and were found on numerous low budget VHS tapes and later DVDs. When Turner Entertainment acquired the cartoons in 1986, a long and laborious legal struggle with King Features kept the majority of the original Popeye shorts from official video releases for more than 20 years. King Features instead opted to release a DVD boxed set of the 1960s made-for-television Popeye the Sailor cartoons, which it retained the rights to, in 2004. In the meantime, home video rights to the Associated Artists Productions library were transferred from CBS/Fox Video to MGM/UA Home Video in 1986, and eventually to Warner Home Video in 1999. In 2006, Warner Home Video announced it would release all of the Popeye cartoons produced for theatrical release between 1933 and 1957 on DVD, restored and uncut. Three volumes were released between 2007 and 2008, covering all of the Fleischer era and the beginnings of the Famous era.

For these cartoons, Bluto's name was changed to "Brutus," as King Features believed at the time that Paramount owned the rights to the name "Bluto." Many of the cartoons made by Paramount used plots and storylines taken directly from the comic strip sequences-as well as characters like King Blozo and the Sea Hag.[15] The 1960s cartoons have been issued on both VHS and DVD.

On September 9, 1978, The All-New Popeye Hour debuted on the CBS Saturday morning lineup. It was an hour-long animated series produced by Hanna-Barbera Productions, which tried its best to retain the style of the original comic strip (Popeye returned to his original costume and Brutus to his original name of Bluto), while complying with the prevailing content restrictions on violence. In addition to providing many of the cartoon scripts, Mercer continued to voice Popeye, while Marilyn Schreffler and Allan Melvin became the new voices of Olive Oyl and Bluto, respectively. (Mae Questel actually auditioned for Hanna-Barbera to recreate Olive Oyl, but was rejected in favor of Schreffler.) The All-New Popeye Hour ran on CBS until September 1981, when it was cut to a half-hour and retitled The Popeye and Olive Show. It was removed from the CBS lineup in September 1983, the year before Jack Mercer's death. These cartoons have also been released on VHS and DVD. During the time these cartoons were in production, CBS aired The Popeye Valentine's Day Special – Sweethearts at Sea on February 14, 1979. In the UK, the BBC aired a half-hour version of The All-New Popeye Show, from the early-1980s to 2004.

Popeye briefly returned to CBS in 1987 for Popeye and Son, another Hanna-Barbera series, which featured Popeye and Olive as a married couple with a son named Popeye Jr., who hates the taste of spinach but eats it to boost his strength. Maurice LaMarche performed Popeye's voice; Mercer had died in 1984. The show lasted for one season.

In 2004, Lions Gate Entertainment produced a computer-animated television special, Popeye's Voyage: The Quest for Pappy, which was made to coincide with the 75th anniversary of Popeye. Billy West performed the voice of Popeye, describing the production as "the hardest job I ever did, ever" and the voice of Popeye as "like a buzzsaw on your throat".[16] The uncut version was released on DVD on November 9, 2004; and was aired in a re-edited version on Fox on December 17, 2004 and again on December 30, 2005. Its style was influenced by the 1930s Fleischer cartoons, and featured Swee'Pea, Wimpy, Bluto (who is Popeye's friend in this version), Olive Oyl, Poopdeck Pappy and the Sea Hag as its characters. On November 6, 2007, Lions Gate Entertainment re-released Popeye's Voyage on DVD with redesigned cover art.

Popeye has made brief parody appearances in modern animated productions, including:

Popeye appeared in the Robot Chicken episodes "The Sack," "Squaw Bury Shortcake," and "Yancy the Yo-Yo Boy" voiced by Dave Coulier (which he was known to perform often during his co-starring role on the ABC sitcom Full House).

Popeye appeared in the South ParkImaginationland three-parter as one of the members of The Council of Nine. Popeye's appearance in one scene evoked that of the character Karl in the movie Sling Blade, as Popeye sharpened a blade, much as Karl sharpened a lawnmower blade near the end of Sling Blade.

Theme song[edit]

Popeye’s theme song, titled "I'm Popeye The Sailor Man", composed by Sammy Lerner in 1933 for Fleischer’s first Popeye the Sailor cartoon,[17] has become forever associated with the sailor. Popeye's theme song itself has a similarity to two lines of the tune "Oh, Better Far to Live and Die", sung by the Pirate King and chorus in Act I of Gilbert and Sullivan's operetta The Pirates of Penzance: "For I am a Pirate King! (You are! Hoorah for the Pirate King!)" The tune behind those two lines is similar to the "Popeye" song, except for the high note on the first "King". The Sailor's Hornpipe has often been used as an introduction to Popeye's theme song.

Other media[edit]

The success of Popeye as a comic-strip and animated character has led to appearances in many other forms. For more than 20 years, Stephen DeStefano has been the artist drawing Popeye for King Features licensing.[18]

Radio[edit]

Popeye was adapted to radio in several series broadcast over three different networks by two sponsors from 1935 to 1938. Popeye and most of the major supporting characters were first featured in a thrice-weekly 15-minute radio program, Popeye the Sailor, which starred Detmar Poppen as Popeye along with most of the major supporting characters—Olive Oyl (Olive Lamoy), Wimpy (Charles Lawrence), Bluto (Jackson Beck) and Swee'Pea (Mae Questel). In the first episode, Popeye adopted Sonny (Jimmy Donnelly), a character later known as Matey the Newsboy. This program was broadcast Tuesday, Thursday and Saturday nights at 7:15pm. September 10, 1935 through March 28, 1936 on the NBCRed Network (87 episodes), initially sponsored by Wheatena, a whole-wheat breakfast cereal, which would routinely replace the spinach references. Music was provided by Victor Irwin's Cartoonland Band. Announcer Kelvin Keech sang (to composer Lerner's "Popeye" theme) "Wheatena is his diet / He asks you to try it / With Popeye the sailor man." Wheatena paid King Features Syndicate $1,200 per week.

The show was next broadcast Mondays, Wednesdays and Fridays from 7:15 to 7:30pm on WABC and ran from August 31, 1936 to February 26, 1937 (78 episodes). Floyd Buckley played Popeye, and Miriam Wolfe portrayed both Olive Oyl and the Sea Hag. Once again, reference to spinach was conspicuously absent. Instead, Popeye sang, "Wheatena's me diet / I ax ya to try it / I'm Popeye the Sailor Man".[19][20]

The third series was sponsored by the maker of Popsicle three nights a week for 15 minutes at 6:15 pm on CBS from May 2, 1938 through July 29, 1938.

Of the three series, only 20 of the 204 episodes are still known to exist.

Upcoming film[edit]

In March 2010, it was reported that Sony Pictures Animation is developing a 3-D computer-animated Popeye film, with Avi Arad producing it.[21] In November 2011, Sony Pictures Animation announced that Jay Scherick and David Ronn, the writers of The Smurfs, are writing the screenplay for the film.[22] In June 2012, it was reported that Genndy Tartakovsky has been set to direct the feature,[23] which he plans to make "as artful and unrealistic as possible."[24] In November 2012, Sony Pictures Animation set the release date for September 26, 2014,[25] which was, in May 2013, pushed back to 2015.[26] In March 2014, Sony Pictures Animation updated its slate, scheduling the film for 2016, and announcing Tartakovsky as the director of 2015 Hotel Transylvania 2, which he is directing concurrently with Popeye.[27]

Video and pinball games[edit]

Nintendo created a widescreen Game & Watch called Popeye in 1981. The handheld game featured Popeye on a boat, and the aim was to catch bottles, pineapples, and spinach cans thrown by Olive Oyl while trying to avoid Bluto's boat. If Bluto hit Popeye on the head with his mallet or Popeye failed to catch an object three times, the game would end.

The Nintendo arcade game Donkey Kong was originally conceived as a Popeye video game by Shigeru Miyamoto. But due to licensing disagreements with King Features, this idea was scrapped.[28]

A table top Game & Watch style game was also released by Nintendo in 1983, which featured Popeye trying to rescue Olive while engaging in fisticuffs with Bluto.

Nintendo created another Popeye game for the Famicom, Popeye no Eigo Asobi, in 1983. This was an educational game designed to teach Japanese children English words.

Two Popeye games published by Sigma Enterprises were spawned for the Game Boy. Popeye (Game Boy), which was released exclusively in Japan in 1990, and Popeye 2 in 1991. Popeye 2 was also released in North America (1993) and Europe (1994) by Activision.

In 1994, Technos Japan released Popeye: Beach Volleyball for the Game Gear, and Popeye: Volume of the Malicious Witch Seahag (Popeye: Ijiwaru Majo Shihaggu no Maki) for the Japanese Super Famicom. A side scrolling adventure game that was mixed with a board game, the game never saw US release, but a ROM of the game can be found at various emulation sites. It featured many characters from the Thimble Theatre series as well. In the game, Popeye had to recover magical hearts scattered across the level to restore his frozen friends as part of a spell cast upon them by the Sea Hag in order to get revenge on Popeye.

Released June 2007, the video game The Darkness featured televisions that played full-length films and television shows that had expired copyrights. Most of the cartoons viewable on the "Toon TV" channel are Famous Studios Popeye shorts.

In fall 2007, Namco Networks released the original Nintendo Popeye arcade game for mobile phones with new features including enhanced graphics and new levels.

Marketing, tie-ins, and endorsements[edit]

From early on, Popeye was heavily merchandised. Everything from soap to razor blades to spinach was available with Popeye's likeness on it. Most of these items are rare and sought-after by collectors, but some merchandise is still being produced.

Popeyes Louisiana Kitchen (aka Popeyes Chicken & Biscuits), a fast food restaurant chain, is not named after Popeye the Sailor but after the character "Popeye" Doyle from the 1971 film The French Connection, who was in turn named after real police detectiveEddie Egan, who was called "Pop Eye" because of his keen observational skills. The restaurant chain would later obtain a license for use of the cartoon character and advertise the name as Popeye's after Popeye the Sailor, causing some confusion as to the source of the name. Popeyes Louisiana Kitchen locations in Puerto Rico make extensive use of Popeye the Sailor and associated characters.[29]

Wimpy's name was borrowed for the Wimpy restaurant chain, one of the first international fast food restaurants featuring hamburgers, which they call "Wimpy Burgers."[30]

Retail foods and beverages

Allen Canning Company produces its own line of spinach, called "Popeye Spinach", in various canned varieties. The cartoon Popeye serves as the mascot on the can.[31]

Popeye appeared in a 1979 Dr Pepper commercial during the "Be a Pepper" campaign (possibly as a tie-in for the movie, going so far as to modify his traditional catchphrase to "I'm Popeye the Pepper-man").

In 1989, Popeye endorsed Instant Quaker Oatmeal, citing it as a better food than spinach to provide strength.[10] The commercials had the tagline "Can the spinach, I wants me Quaker Oatmeal!" The Religious Society of Friends (also known as the Quakers) was offended by the promotion given the physical aggression from "Popeye the Quaker man" and also the excessive submissiveness of Olive Oyl.[11]

In 2001, Popeye (along with Bluto, Olive, and twin Wimpys) appeared in a television commercial for Minute MaidOrange juice. The commercial, produced by Leo Burnett Co, showed Popeye and Bluto as friends (and neglecting Olive Oyl) due to their having had Minute Maid Orange Juice that morning. The ad agency's intention was to show that even the notable enemies would be in a good mood after their juice, but some, including Robert Knight of the Culture and Family Institute, felt the commercial's intent was to portray the pair in a homosexual romantic relationship—an allegation that Minute Maid denies. Knight was interviewed by Stephen Colbert on Comedy Central's The Daily Show about this issue.

World Candies Inc. produced Popeye-branded "candy cigarettes", which were small sugar sticks with red dye at the end to simulate a flame. They were sold in a small box, similar to a cigarette pack. The company still produces the item, but has since changed the name to "Popeye Candy Sticks" and has ceased putting the red dye at the end.

In 2013, McLean Design produced a packaging design using licensed characters and artwork for a Popeye branded energy drink. The drink is launching in the US with two flavors.[32]

Sports

Starting in 1940, Popeye became the mascot of the Flamengo (Rio de Janeiro – Brazil), the most popular soccer team with almost 50 million fans around the world. The mascot of the soccer club is currently a cartoon vulture.[33]

In 1987, Stabur Graphics commissioned artist Will Elder to paint "Popeye's Wedding" as oil on masonite. Released was a stamped, numbered and signed Limited Edition lithograph, edition size of 395. The lithograph shows Popeye and Olive Oyl in front of the preacher (Popeye slipping a lifesaver-ring onto Olive's finger) along with Nana Oyl, Alice the Goon, Swee'Pea (cradled in Popeye's free arm), Wimpy, Granny, Eugene the Jeep and Brutus (holding a large cauldron of steaming, cooked rice). Twenty-one other characters watch from the pews. The litho is titled "Wit Dis Lifesaver, I Dee Wed!" and is pictured on page 83 of the book "Chicken Fat" by Will Elder (Fantagraphics, 2006).

In 1990, Popeye appeared in an advertisement warning of the harmful effects of coastal pollution. Bluto is laughing as he carelessly dumps garbage over the side of his boat, to which Olive reacts in horror as seagulls and other sea creatures are caught in six pack ring holders. Popeye punches out Bluto and cleans up his garbage; however, when some more plastic garbage sails by Popeye's boat, he says unsurprisingly, "I can't do it all meself, you know!"

In 1995, the Popeye comic strip was one of 20 included in the Comic Strip Classics series of commemorative U.S. postage stamps.

From 1996 to 1999, the Darien Lake theme park in Western New York operated a "Popeye's Seaport" in the park. It was rebranded as "Looney Tunes Seaport" after Darien Lake came under the Six Flags banner.

In October 2007, to coincide with the launch of the Popeye mobile game, Namco Networks and Sprint launched a Popeye the Sailorman sweepstakes offering the authorized edition four-disc Popeye the Sailor: 1933–1938 Vol. 1 DVD set as grand prize.[34]

Cultural origins and impact[edit]

Local folklore in Chester, Illinois, Segar's hometown, claims that Popeye is based on Frank "Rocky" Fiegel, a man who was handy with his fists.[35] Fiegel was born on January 27, 1868. He lived as a bachelor his entire life. It was said[by whom?] that later Segar sent checks to Fiegel in the 1930s.

Such has been Popeye's cultural impact that the medical profession sometimes refers to the biceps bulge symptomatic of a tendon rupture as the "Popeye muscle."[38][39] Note, however, that under normal (non-spinach-influenced) conditions, Popeye has pronounced muscles of the forearm, not of the biceps.

The 1988 Disney/Touchstone film Who Framed Roger Rabbit featured many classic cartoon characters, and the absence of Popeye was noted by some critics. Popeye (along with Bluto and Olive Oyl) actually had a role planned for the film. However since the Popeye cartoons were based on a comic strip, Disney found they had to pay licensing fees to both King Features Syndicate and MGM/UA. MGM/UA's pre-May 1986 library (which included Popeye) was being purchased by Turner Entertainment at the time, which created legal complications; thus, the rights could not be obtained and Popeye's cameo was dropped from the film.[40]

Spinach[edit]

Initially Popeye's chief superhuman characteristic was his indestructibility, rather than super strength, which was attributed to his having rubbed the head of Bernice the Whiffle Hen numerous times after being shot. Popeye later attributed his strength to spinach.[43][44] The popularity of Popeye helped boost spinach sales. Using Popeye as a role model for healthier eating may work; a 2010 study revealed that children increased their vegetable consumption after watching Popeye cartoons.[45] The spinach-growing community of Crystal City, Texas, erected a statue of the character in recognition of Popeye's positive effects on the spinach industry. There is another Popeye statue in Segar's hometown, Chester, Illinois, and statues in Springdale, Arkansas and Alma, Arkansas (which claims to be "The Spinach Capital of the World,") at canning plants of Allen Canning, which markets Popeye-branded canned spinach. In addition to Allen Canning's Popeye spinach, Popeye Fresh Foods markets bagged, fresh spinach with Popeye characters on the package. In 2006, when spinach contaminated with E. coli was accidentally sold to the public, many editorial cartoonists lampooned the affair by featuring Popeye in their cartoons.[46]

A frequently circulated story claims that Fleischer's choice of spinach to give Popeye strength was based on faulty calculations of its iron content. In the story, a scientist misplaced a decimal point in an 1870 measurement of spinach's iron content, leading to an iron value ten times higher than it should have been. This faulty measurement was not noticed until the 1930s.[47][48][49] While this story has gone through longstanding circulation, recent study has shown that this is a myth,[50][51] and it was chosen for its vitamin A content alone;[52] see Spinach: Popeye and iron.

Word coinages[edit]

The strip is also responsible for popularizing, although not inventing, the word "goon" (meaning a thug or lackey); goons in Popeye's world were large humanoids with indistinctly drawn faces that were particularly known for being used as muscle and slave labor by Popeye's nemesis, the Sea Hag. One particular goon, the aforementioned female named Alice, was an occasional recurring character in the animated shorts, but she was usually a fairly nice character.

Eugene the Jeep was introduced in the comic strip on March 13, 1936. Two years later the term "jeep wagons" was in use, later shortened to simply "jeep" with widespread World War II usage and then trademarked by Willys-Overland as "Jeep".[53]

Events and honors[edit]

The Popeye Picnic is held every year in Chester, Illinois on the weekend after Labor Day. Popeye fans attend from across the globe, including a visit by a film crew from South Korea in 2004. The one-eyed sailor's hometown strives to entertain devotees of all ages.[54]

In honor of Popeye’s 75th anniversary, the Empire State Building illuminated its notable tower lights green the weekend of January 16–18, 2004 as a tribute to the icon’s love of spinach. This special lighting marked the only time the Empire State Building ever celebrated the anniversary/birthday of a comic strip character.[55]

Popeye the Sailor: 1941-1943, Volume 3 (released November 4, 2008) features the remaining black-and-white Popeye cartoons released from 1941 to 1943, including the final Fleischer-produced and earliest Famous-produced entries in the series.

Popeye and Friends: Volume 1 (released June 17, 2008) features a collection of eight cartoons from The All-New Popeye Hour. A second volume containing cartoons from Popeye and Son was scheduled, but it was cancelled before being released (it was subsequently released in the UK and Australia).