What we do

We believe that a loyal consumer is a brand’s greatest asset. Our vision recognizes that loyalty must be earned, first through a great product or service, and then through emotional bonding and personalized experiences. We have aligned our solutions to deliver digital moments of value at every stage of the loyalty spectrum, creating enriched experiences for the consumer while driving economic value for the brand. Our solutions typically result in lower cost of acquisition, foster more active members, increased advocacy and sustained sales velocity.

A full-service provider and global expert, HelloWorld has administered more promotions than any other company in the U.S. 5 years running. From the strategy to the immersive campaign creation to managing the winner experience, we provide a white-glove experience to our brand partners and their consumers. Channels and solutions vary, from localized trade executions to global campaigns. Here are a few favorites to engage across the consumer journey:

Invite consumers to spend time with your brand in exchange for ongoing rewards.

A digital content hub offers a variety of customized and branded games and engaging activities that keep consumers coming back. Think of it as the marriage between short-term promotions and long-term loyalty programs. Understand purchase behaviors by including receipt or code validation components. Engagement hubs see 60% more time spent on average over a basic sweepstakes.

Loyalty is earned after a collection of positive moments with your brand.

Human Loyalty® is built on our native technology, rooted in business strategy, and proven to create major business impact - exciting consumers across the globe.

Build lasting relationships with flexible technology, layers of engagement, and key insights. Get hands on with our SaaS offering, LoyaltyPlus™ , or allow us to customize a program that meets your unique business and consumer experience.

Since joining the Merkle family in 2018, we are now able to bring our clients the cross-disciplinary expertise of Merkle's people-based marketing together with our well-established consumer engagement leadership in Promotions and Loyalty.

HelloWorld brings together all of the ways to identify, activate, engage and retain consumers coupled with Merkle’s ability to support more addressable media and CRM to manage relationships over time, and enterprise technology solutions to join your adtech and martech.

We deliver a defined strategy that spans the customer life cycle, focused on growth and satisfaction.

A full-service provider and global expert, HelloWorld has administered more promotions than any other company in the U.S. 5 years running. From the strategy to the immersive campaign creation to managing the winner experience, we provide a white-glove experience to our brand partners and their consumers. Channels and solutions vary, from localized trade executions to global campaigns. Here are a few favorites to engage across the consumer journey:

Invite consumers to spend time with your brand in exchange for ongoing rewards.

A digital content hub offers a variety of customized and branded games and engaging activities that keep consumers coming back. Think of it as the marriage between short-term promotions and long-term loyalty programs. Understand purchase behaviors by including receipt or code validation components. Engagement hubs see 60% more time spent on average over a basic sweepstakes.

Loyalty is earned after a collection of positive moments with your brand.

Human Loyalty® is built on our native technology, rooted in business strategy, and proven to create major business impact - exciting consumers across the globe.

Build lasting relationships with flexible technology, layers of engagement, and key insights. Get hands on with our SaaS offering, LoyaltyPlus™ , or allow us to customize a program that meets your unique business and consumer experience.

Since joining the Merkle family in 2018, we are now able to bring our clients the cross-disciplinary expertise of Merkle's people-based marketing together with our well-established consumer engagement leadership in Promotions and Loyalty.

HelloWorld brings together all of the ways to identify, activate, engage and retain consumers coupled with Merkle’s ability to support more addressable media and CRM to manage relationships over time, and enterprise technology solutions to join your adtech and martech.

We deliver a defined strategy that spans the customer life cycle, focused on growth and satisfaction.

Our team of consultants combine HelloWorld’s two decades of consumer engagement expertise with tried-and-tested strategic methodologies to help you answer your most challenging consumer engagement questions – from defining a new initiative, optimizing an on-going program, and understanding the next step in your marketing evolution.

We lead the way for promotion compliance, working alongside legislators to protect brands and consumers across North America and in more than 40 other countries. We administer more promotions than any other company in the U.S., and even co-wrote promotion laws for Puerto Rico. Legal Services are bundled with our Promotion and Loyalty work, or you can purchase a package of legal services if you run your own campaigns. We understand the nuance of local, national and global laws.

Promotion & Loyalty Program Compliance

Program structure & legal strategy

Official Rules and Terms & Conditions

Bonding & registration

Social & electronic messaging compliance

Advertising material legal reviews

Prizing and rewards documentation and tax compliance

Privacy and data protection: CAN Spam, TCPA and GDPR expertise

International Services

Localized legal analysis of program strategy

Terms & Conditions drafting, clearance and translations in every leading market

Our team of experts handles the detailed and complex tasks of securing the right prizing and rewards, selecting and confirming promotional winners, and making sure prizes and rewards get there on time so your team doesn’t have to.

Administration & Eligibility ValidationLeave the selection, validation and winner notification to us, including on social media, as well as user-generated content screening and judging. We have built a proprietary winner management system for prize claim documents to collect, review and store declarations of compliance and winners lists, handle 1099 forms and IRS reporting as well as international fulfillment and associated reporting.

Customer CareWe field emails with general questions, support inquiries on rewards, prizes or documentation. We craft instant email notifications for reward status. Consumer data is housed in a secure portal. International and foreign language capabilities available.

The team brands turn to when they have a consumer engagement need.

Our team of consultants combine HelloWorld’s two decades of consumer engagement expertise with tried-and-tested strategic methodologies to help you answer your most challenging consumer engagement questions – from defining a new initiative, optimizing an on-going program, and understanding the next step in your marketing evolution.

We lead the way for promotion compliance, working alongside legislators to protect brands and consumers across North America and in more than 40 other countries. We administer more promotions than any other company in the U.S., and even co-wrote promotion laws for Puerto Rico. Legal Services are bundled with our Promotion and Loyalty work, or you can purchase a package of legal services if you run your own campaigns. We understand the nuance of local, national and global laws.

Promotion & Loyalty Program Compliance

Program structure & legal strategy

Official Rules and Terms & Conditions

Bonding & registration

Social & electronic messaging compliance

Advertising material legal reviews

Prizing and rewards documentation and tax compliance

Privacy and data protection: CAN Spam, TCPA and GDPR expertise

International Services

Localized legal analysis of program strategy

Terms & Conditions drafting, clearance and translations in every leading market

Coordination with local counsel

White-glove service is our specialty.

Our team of experts handles the detailed and complex tasks of securing the right prizing and rewards, selecting and confirming promotional winners, and making sure prizes and rewards get there on time so your team doesn’t have to.

Administration & Eligibility ValidationLeave the selection, validation and winner notification to us, including on social media, as well as user-generated content screening and judging. We have built a proprietary winner management system for prize claim documents to collect, review and store declarations of compliance and winners lists, handle 1099 forms and IRS reporting as well as international fulfillment and associated reporting.

Customer CareWe field emails with general questions, support inquiries on rewards, prizes or documentation. We craft instant email notifications for reward status. Consumer data is housed in a secure portal. International and foreign language capabilities available.

We keep your campaigns wildly successful and surprise free.Our platforms support the most demanding traffic needs, even when you buy an ad on the most-watched broadcast of the year. Our industry-leading real-time fraud prevention technology and dedicated internal hosting staff ensure that your campaign and your consumers’ data is protected and while balancing the need for a seamless consumer interaction.

Private cloud-based infrastructure

Maintain current SSAE SOC2 Type 2

Information Security Policy based on ISO 27001 and NIST best practices

Infrastructure makes heavy use of security tiers, and is protected by WAF and IDS technologies

What we create can be complicated. So we believe in a structured, fluid and flexible working relationship between all clients and partners.

We operate through an agile process that gets everyone on the same page - including cross-functional disciplines and our clients – to manage work planning, delivery, and client-team communication to deliver both in scope and on time.

We roadmap large, custom work through a collaborative and prescriptive immersion into defining project scope and key drivers of success with our clients. We manage all work through client-aligned workstreams, defining daily priorities and communication. The results, happy clients and team members speak for themselves.

We pride ourselves on our native technology; in fact, we build and maintain 95% of our platforms and services ourselves. But we also rub elbows with some of the most recognizable names in technology for some important services. Meet a few of our besties.

IBMWe harness the power of IBM's Watson to provide its clients sophisticated contextual push messaging and high-throughput, personalized emails.

We keep your campaigns wildly successful and surprise free.Our platforms support the most demanding traffic needs, even when you buy an ad on the most-watched broadcast of the year. Our industry-leading real-time fraud prevention technology and dedicated internal hosting staff ensure that your campaign and your consumers’ data is protected and while balancing the need for a seamless consumer interaction.

Private cloud-based infrastructure

Maintain current SSAE SOC2 Type 2

Information Security Policy based on ISO 27001 and NIST best practices

Infrastructure makes heavy use of security tiers, and is protected by WAF and IDS technologies

Data is encrypted in transit and at rest

Proprietary anti-fraud technology

Synchronous and asynchronous measures

A revolution in how we operate.

What we create can be complicated. So we believe in a structured, fluid and flexible working relationship between all clients and partners.

We operate through an agile process that gets everyone on the same page - including cross-functional disciplines and our clients – to manage work planning, delivery, and client-team communication to deliver both in scope and on time.

We roadmap large, custom work through a collaborative and prescriptive immersion into defining project scope and key drivers of success with our clients. We manage all work through client-aligned workstreams, defining daily priorities and communication. The results, happy clients and team members speak for themselves.

Scope alignment among stakeholders

Improved project control and quality

More transparency, less ambiguity

Reduced risk to timing/budget

Team member and client satisfaction

We keep good company.

We pride ourselves on our native technology; in fact, we build and maintain 95% of our platforms and services ourselves. But we also rub elbows with some of the most recognizable names in technology for some important services. Meet a few of our besties.

IBMWe harness the power of IBM's Watson to provide its clients sophisticated contextual push messaging and high-throughput, personalized emails.

TransPerfectPartnered with the world's leading provider of language services and related technology, we provide perfectly translated content in 170+ languages (and counting).

Delighted Consumer

“

It was absolutely amazing - I still can't believe it all happened and feel so lucky - we would have never have gone to China on our own and that race has been on my bucket list since I started running marathons!!”

Dorothy B.
Climbing the Great Wall of China
Urban Outfitters winner

Delighted Customer

“

I just want to say, 'Thank you for the incredible opportunity, I'm looking forward to going to the Super Bowl, seeing new cities and new stadiums and it's going to be a fun ride. It's a dream come true because I'm a huge NFL fan, football fan and a huge Bud Light fan.

Lyle R.
Super Bowl Tickets for Life
Bud Light winner

Delighted Customer

“

On set w/ #WarForTheApes contest winner Roxanne! Amazing audition video - wait until you see her on the big screen.