Breakfast Cereal Market in the US 2014-2018

Breakfast cereal is a food made from processed grains such as wheat, rice, oats, or fruits and is often eaten as the first meal of the day. It is available in both cold and hot format and can be consumed dry and in combination with milk, water, and yogurt. The US is the largest market for breakfast cereals worldwide as it is the place where the concept of cereals originated. Most of the consumers in the US eat cereal with milk and occasionally with fruits. Cereals are consumed in 90 percent of the families and 97 percent of the families with kids in the US, which signifies the penetration level of the product. There are many natural and organic cereals brands available in the market in the US.TechNavio's analysts forecast the Breakfast Cereals market in the US to grow at a CAGR of 2.45 percent over the period 2013-2018.

Covered in this ReportIn terms of type, the Breakfast Cereals market in the US can be segmented into two: Ready-to-eat (RTE) Cereals and Hot Cereals. To calculate the market size, the report considers the revenue generated from the retail sales of various breakfast cereals.TechNavio's report, the Breakfast Cereals Market in the US 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report includes the landscape of the Breakfast Cereals market in the US and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

Key Questions Answered in this Report - What will the market size be in 2018 and what will the growth rate be? - What are the key market trends? - What is driving this market? - What are the challenges to market growth? - Who are the key vendors in this market space? - What are the market opportunities and threats faced by the key vendors? - What are the strengths and weaknesses of the key vendors?You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.

01. Executive Summary01. Executive Summary02. List of Abbreviations03. Scope of the Report03.1 Market Overview03.2 Product Offerings04. Market Research Methodology04.1 Market Research Process04.2 Research Methodology05. Introduction06. Country Profile: The US06.1 Overview07. Market Landscape07.1 Market Overview07.2 Market Size and Forecast by Revenue07.3 Market Size and Forecast by Volume07.4 Five Forces Analysis08. Market Segmentation by Distribution08.1 Breakfast Cereals Market in the US by Distribution Channel 201309. Market Segmentation by Category09.1.1 Market Share of RTE Cereals in 201809.1.2 Market Share of Hot Cereals in 201809.2 Ready-to-eat Cereals Market in the US 2013-201809.2.1 Market Size and Forecast09.2.2 RTE Cereals Market in the US by Product Segmentation09.2.3 RTE Cereals Market in the US by Sugar Content09.3 Hot Cereals Market in the US 2013-201809.3.1 Market Size and Forecast10. Geographical Segmentation10.1 Breakfast Cereals Market in the US by Geographical Segmentation 201311. Buying Criteria12. Market Growth Drivers13. Drivers and their Impact14. Market Challenges15. Impact of Drivers and Challenges16. Market Trends17. Trends and their Impact18. Vendor Landscape18.1 Competitive Scenario18.2 Market Share Analysis 201318.3 Other Prominent Vendors19. Key Vendor Analysis19.1 General Mills19.1.1 Key Facts19.1.2 Business Overview19.1.3 Business Segmentation by Revenue 201319.1.4 Business Segmentation by Revenue 2012 and 201319.1.5 Geographical Segmentation by Revenue 201319.1.6 Business Strategy19.1.7 Recent Developments19.1.8 SWOT Analysis19.2 Kellogg's19.2.1 Key Facts19.2.2 Business Overview19.2.3 Business Segmentation by Revenue 201319.2.4 Business Segmentation by Revenue 2012 and 201319.2.5 Geographical Segmentation by Revenue 201319.2.6 Business Strategy19.2.7 Recent Developments19.2.8 SWOT Analysis19.3 PepsiCo19.3.1 Key Facts19.3.2 Business Overview19.3.3 Business Segmentation by Revenue 201319.3.4 Business Segmentation by Revenue 2012 and 201319.3.5 Geographical Segmentation by Revenue 201319.3.6 Business Strategy19.3.7 Recent Developments19.3.8 SWOT Analysis20. Other Reports in this Series

List of Exhibits

Exhibit 1: Market Research MethodologyExhibit 2: US GDP Per Capita in US$ 2008-2013Exhibit 3: US Population in Million 2008-2013Exhibit 4: US Population by Age Structure 2013Exhibit 5: Breakfast Cereal Market in the USExhibit 6: Breakfast Cereals Market in the US 2014-2018 (US$ billion)Exhibit 7: Breakfast Cereals Market in the US 2014-2018 (million Kg)Exhibit 8: Breakfast Cereals Market in the US by Distribution ChannelsExhibit 9: Breakfast Cereals Market in the US by Distribution Segmentation 2013Exhibit 10: Breakfast Cereals Distribution in the US by Category 2013Exhibit 11: Breakfast Cereals in the US by CategoryExhibit 12: Breakfast Cereals Market in the US by Category 2013 and 2018Exhibit 13: RTE Cereals Market in the US 2013-2018 (US$ billion)Exhibit 14: RTE Cereals market in the US by Product 2013Exhibit 15: RTE Cereals Market in the US Segmentation by Sugar Content 2013Exhibit 16: Hot Cereals Market in the US 2013-2018 (US$ billion)Exhibit 17: Breakfast Cereals Market in the US by Geographical Segmentation 2013Exhibit 18: New Ready-to-eat Product Introductions by Launch Type 2012Exhibit 19: Market Share of Breakfast Cereals by Vendor 2013Exhibit 20: General Mills: Business Segmentation by Revenue 2013Exhibit 21: General Mills: Business Segmentation by Revenue 2012 and 2013 (US$ million/billion)Exhibit 22: General Mills: Geographical Segmentation by Revenue 2013Exhibit 23: Kellogg's: Business Segmentation by Revenue 2013Exhibit 24: Kellogg's: Business Segmentation by Revenue 2012 and 2013 (US$ million)Exhibit 25: Kellogg's: Geographical Segmentation by Revenue 2013Exhibit 26: PepsiCo: Business Segmentation by Revenue 2013Exhibit 27: PepsiCo: Business Segmentation by Revenue 2012 and 2013 (US$ million)Exhibit 28: PepsiCo: Geographical Segmentation by Revenue 2013

02. List of Abbreviations03. Scope of the Report03.1 Market Overview03.2 Product Offerings04. Market Research Methodology04.1 Market Research Process04.2 Research Methodology05. Introduction06. Country Profile: The US06.1 Overview07. Market Landscape07.1 Market Overview07.2 Market Size and Forecast by Revenue07.3 Market Size and Forecast by Volume07.4 Five Forces Analysis08. Market Segmentation by Distribution08.1 Breakfast Cereals Market in the US by Distribution Channel 201309. Market Segmentation by Category09.1.1 Market Share of RTE Cereals in 201809.1.2 Market Share of Hot Cereals in 201809.2 Ready-to-eat Cereals Market in the US 2013-201809.2.1 Market Size and Forecast09.2.2 RTE Cereals Market in the US by Product Segmentation09.2.3 RTE Cereals Market in the US by Sugar Content09.3 Hot Cereals Market in the US 2013-201809.3.1 Market Size and Forecast10. Geographical Segmentation10.1 Breakfast Cereals Market in the US by Geographical Segmentation 201311. Buying Criteria12. Market Growth Drivers13. Drivers and their Impact14. Market Challenges15. Impact of Drivers and Challenges16. Market Trends17. Trends and their Impact18. Vendor Landscape18.1 Competitive Scenario18.2 Market Share Analysis 201318.3 Other Prominent Vendors19. Key Vendor Analysis19.1 General Mills19.1.1 Key Facts19.1.2 Business Overview19.1.3 Business Segmentation by Revenue 201319.1.4 Business Segmentation by Revenue 2012 and 201319.1.5 Geographical Segmentation by Revenue 201319.1.6 Business Strategy19.1.7 Recent Developments19.1.8 SWOT Analysis19.2 Kellogg's19.2.1 Key Facts19.2.2 Business Overview19.2.3 Business Segmentation by Revenue 201319.2.4 Business Segmentation by Revenue 2012 and 201319.2.5 Geographical Segmentation by Revenue 201319.2.6 Business Strategy19.2.7 Recent Developments19.2.8 SWOT Analysis19.3 PepsiCo19.3.1 Key Facts19.3.2 Business Overview19.3.3 Business Segmentation by Revenue 201319.3.4 Business Segmentation by Revenue 2012 and 201319.3.5 Geographical Segmentation by Revenue 201319.3.6 Business Strategy19.3.7 Recent Developments19.3.8 SWOT Analysis20. Other Reports in this Series

SummaryThe Future of the Bakery & Cereals Market in the United States to 2018 is the result of Canadean's extensive market research. The report presents detailed analysis on the Bakery & Cereals consumption trends in the United States, historic and forecast Bakery & Cereals consumption volumes and values at market and category...

Product Synopsis"Bakery & Cereals Market in the United States to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape" is the result of Canadean’s extensive market and company research. This report presents detailed analysis on the Bakery & Cereals consumption trends in the United States, historic...