Adobe Audience Manager and IT.

Audiences are unique, and they deserve unique experiences that are fast and secure. It’s easy to deliver those with Adobe Audience Manager. Look through these IT resources for Adobe Audience Manager, starting with our point of view on IT in the experience era, and moving on to technical resources.

Developers and Adobe

Adobe Audience Manager FAQ for IT.

Adobe Audience Manager is configured to reject most PII from customers. Audience Manager does accept records with PII data as long as that data is hashed or anonymized before being onboarded. Plus, Audience Manager strictly uses pseudonymous ID synchronization methods when collecting web visitor data.

Adobe Audience Manager has a track record of handling millions of records on a regular basis, with some customers processing almost terabytes of data nightly. We’ve designed Audience Manager to support the monthly growth in data your business experiences. And during peak times, Audience Manager regularly handles 4 million requests a minute and typically operates with excess capacity of 3–10x at its regional data stores.

How much effort is required to implement data collection in Adobe Audience Manager?

Adobe Audience Manager comes with a JavaScript library that enables live data collection of activity on your website, declared ID targeting to allow exchanging and synchronizing user IDs from devices and browsers that don’t accept third-party cookies, and third-party pixel synchronization for retargeting. You can deploy Audience Manager directly onto your web pages simply with a tag management solution. And if you use Adobe Experience Platform Launch, your implementation will be even simpler.

We’ve designed Audience Manager to minimize potential impact on your environment’s performance. Audience Manager has tested at an average latency of 5 milliseconds from the edge of our data centers. On average, Audience Manager handles 175,000 queries per second, but it has peaked at over 300,000 queries per second.

“For marketers focused on extending control across channels.”

Adobe Audience Manager continues to lead the way in data management platforms, with customers highlighting its data security, segment creation and management capabilities, and custom report creation. See why we continue to be a Leader in The Forrester Wave™: Data Management Platforms, Q2 2017.