(In case you’re not familiar with Mike, he’s co-author of the Entrepreneur Press Ultimate Google Adwords Guide with Perry Marshall – and probably one of the Top 3 Adwords experts in the world along with Brad Geddes and Rob Sieracki).

It applies whether you’re a one-person solopreneur, just getting your business off the ground…

OR if you have an existing organization.

Here’s how it works:

Why is this such a big deal?

It’s because growing a team, the RIGHT way, is the #1 way to scale your business from wherever you are right now…

…To 6, 7, 8 figures and beyond.

And this framework gives you a very helpful, “Big Picture” view on how to scale – by breaking your business down into two main functions:

High Level Thinking (represented by the top half of the hourglass)…

And DOING (the bottom half of the hourglass).

In the middle, between these two functions, you’ll see I drew a box – which is your project management software.

Anyway, when it comes to LinkedIn, I thought I was doing a pretty good job.

Because through LinkedIn, through my profile…

I’ve had people reach out to me to get on podcasts…

To do WebTV interviews…

To do guest blog posts…

And every single week I get people reaching out to me, wanting to connect.

Well, after meeting Greig earlier this year at one of my “Ocean’s Four” ELITE Masterminds…

I realized that Greig uses LinkedIn at a whole ‘nother level.

So a few weeks ago, I asked Greig if he wouldn’t mind getting on the phone with me…

To help look at my profile & look at I was doing on LinkedIn…

To see how I could get more results so I could better grow my business from LinkedIn.

(And by the way, the stuff that Greig teaches? I’ve never heard ANYBODY else teach this before… And in case you’re wondering, this has NOTHING to do with LinkedIn ads – which are extremely expensive and and are NOT the way to succeed with LinkedIn…Instead, what I’m talking about here are little nuance things, in terms of the way that you structure your profile, the way you reach out to people – the way that you position yourself on LinkedIn, in that ecosystem specifically – Greig has this stuff down to a science…)

So anyways, a few weeks ago, I got Greig on the phone and convinced him to do a quick little recording to share a few tidbits…

A preview of what we’ll be covering on the training webinar this Thursday.

And Greig explained something on that preview call that hit me like a frying pan across the face…

A MASSIVE mistake I was making on my own LinkedIn profile.

And in case you’re wondering, by the way, what that mistake was?

I thought…

Hey, why not give you a copy of that recording so you can check it out for yourself?

What are some of the things that we’re going to be covering in this training?

Let me give you a quick run-down…

Here are just a few of the MANY things you’re going to discover on this webinar:

* Want reporters from ABC, NBC, Fox, CNN to search you out as an expert – and quote YOU in their articles and interviews? Reporters from the major media are constantly searching on LinkedIn for experts… Learn the simple secret to attracting them to YOUR profile, and getting MASSIVE EXPOSURE for you and your clients…

* How to turn Google searches for your name into SALES – by making your LinkedIn profile CONVERT. Because LinkedIn is always one of the top Google search results, optimizing your profile is KEY to your reputation marketing strategy, even if you don’t have time to ‘do’ LinkedIn. Learn Greig’s “Must-Do” checklist for a fast and effective profile conversion “overhaul” that takes less than 10 minutes…

* Greig’s famous “3 word sentence” that you MUST put on your LinkedIn profile. This deceptively simple piece of copy opens and closes deals for you AUTOMATICALLY – but ONLY when you do it right… Get this piece in place and clients will buy from your profile without you even needing to talk to them. (Greig’s also going to share a few of his before-and-after “Case Studies” so you can see just how important this one thing is…)

* How to land clients and paid speaking gigs by showing up at the top of the LinkedIn search results – and the one big mistake you are making on LinkedIn that is killing deals for you right now…

Job #1: Funnel Tech Wizard

Deadline to Apply: Thursday, August 28th at 4:59PM CST

This is a full-time job. Competitive salary. This is NOT a short-term gig. On the contrary, I am looking someone who will be with me for the next 5+ years. So if you’re just looking for something as a “stop gap”, this is NOT for you. You’ll be working VERY closely with me and my clients (who are some of the most successful businesses online), so for the right person – this is a FANTASTIC opportunity.

In this role, you’ll be my “Tech Guy” both for my OWN sites as well as client “Survey Funnel” implementations. This involves a mix of “webmaster” type work, working with (and connecting) 3rd party applications (like Aweber, Infusionsoft, etc.), creating funnel sales and checkout pages, and limited work with PHP, Javascript (for building things like “exit pops” etc.) You will NOT be building webapps for sale to the public.

You’ll be working on my own websites – as well as client funnel implementations. The funnels I build tend to be similar – but because clients tend to use different tools (CMS, shopping cart, ESP, etc.) you’ll need to be comfortable working with different technologies.

More specifically, here’s the type of work you’ll be doing:

Funnel Tech Setup:
The funnels I build often involve “connecting” and setting up multiple applications. This includes building and setting up forms, creating shopping cart pages, setting up AR sequences in ESP providers, and connecting all the pieces to that the tech “works”. Tools include:

HTML / CSS:
The funnels I build require building landing pages, sales pages, checkout pages, upsell pages, etc. You’ll be working with the designer to convert design into functioning funnel pages, which involve converting .PSD into HTML + CSS. Attention to detail is important here. You should be anal about pages being off by a pixel. To give you an idea on the type of pages:

Site / Server Speed Improvement:
Site and server speed has a significant impact on conversion. You’ll need to be able to troubleshoot and increase page load speed by modifying both on page elements and at least advise on server settings to optimize load times:

Sites like Pingdom are on your “most visited” list and you live for that shit.

Job #2: Super Detailed Webinar & Marketing Assistant

Deadline to Apply: Thursday, August 28th at 4:59PM CST

This is a full-time job. Competitive salary. This is NOT a short-term gig. On the contrary, I am looking someone who will be with me for the next 5+ years. You’ll be working VERY closely with me, so for the right person – this is a FANTASTIC opportunity. So if you’re just looking for something as a “stop gap”, this is NOT for you.

You need to be a super-organized-detailed-planner type who ALSO has the technical skills to set things up in WordPress, Leadpages, GoToWebinar, etc. In this role, you’ll be doing four things:

1) Running Webinars: You’ll be in charge of setting up, organizing, and scheduling ALL my webinars (both promotional and training). This involves a number of detailed steps with GoToWebinar, LeadPages, 1ShoppingCart, Aweber, etc. – which cannot be fucked up (more on that below).

2) Promotional Calendar: You’ll be managing the promotional calendar for the training side of my business (Survey Funnel Formula, etc.). This involves planning 3-6 months what products we’ll be promoting, who will be promoting ours, and what the editorial content (emails from Ryan) will cover.

3) Facebook Group: You’ll be be managing my Next Level Mastermind Facebook Group. This will involve answering questions, stimulating discussion, translating mastermind calls and group expert calls into notes, uploading those notes to the group, etc.

4.) Documenting Procedures: Documenting and following the step-by-step procedures on all of the above. I live by checklists and procedures. You’ll be responsible for documenting (in detail) all the above processes so that in the event another team member needs to perform, everything is spelled out in detail.

Basically, I need someone who will take care of ALL the details (flawlessly) on all the above – so that my role is to simply show up for each webinar, deliver the training, and that’s it. I can’t be chasing you to get things done and stay on top of everything. That will get you fired. On the contrary – I need YOU to stay on top of me. Just tell me where to be and when. I also need someone is completely anal about documenting and following procedures. Someone who loves that shit.

Lastly – you need to be flexible. The above tasks are things I need help with immediately. But the role may evolve over time.

Are you the super-detailed person I’m looking for who would DIE for an opportunity like this?

In this case, the only revenue we were generating was off of ONE product, through SVS (Same Visit Sale) ONLY. No email followup. No “Profit Maximization” upsell sequence. And under optimized headline and landing page design.

PHASE III – This is the “Tipping Point” Phase. Here you see a RADICAL shift in the economics, and we are IN THE BLACK.

In fact, here we’re making better than 2:1 on our advertising.

We have our funnel down.

This thing is ROCKIN’.

And by the way, in case you’re wondering about the relatively SMALL numbers?

Well, right now…

We’re ONLY advertising on Yahoo/Bing.

Which represents < 20% of the market – when we factor in Google Adwords.

(It’s even LESS than that when we take into account Facebook.)

We used Yahoo/Bing to optimize the funnel, work out all the kinks, and now we’re about to SCALE by adding Google Adwords as our next traffic source.

And when we do that and grab the REMAINING 80% of traffic through Adwords (on the same KWs we’ve proven convert) the numbers will look more like $15,000/mo in revenue…

And typically, when I expand to Google Adwords traffic from Bing…

My margins actually improve. So I wouldn’t be surprised if this translates to an $8500/mo in PROFIT business, which would put things around $100K annualized.

Not too shabby for a relatively small, obscure Pet Niche.

So what’s this got to do with YOU?

A few things:

First, most people who go through the Survey Funnel Formula process for the first time…

Lose faith or at least QUESTION the process as they’re going through PHASE II – the “Optimization Phase” where you’re not QUITE profitable yet.

In fact, one of the BIGGEST MISTAKES I see is when people get to this point – and they GIVE UP.

(Little do they know how CLOSE they are to that “Tipping Point” that’s so typical when building one of these things from scratch…)

This is that whole “Three feet from gold” thing Napoleon Hill talks about in Think and Grow Rich.

This is what that looks like in real life.

So when you get to that point?

Don’t stop.

You’re damn close.

Keep going.

That’s the first thing.

The second thing is this:

To go from “Losing Money” to “Wildly Profitable” – you DO gotta do a few things.

It ain’t just happening with magic and “intention”.

(Sorry to burst yer bubble )

In this case, the specific “things” that got us to the “Tipping Point” were as follows:

1. Segmenting people into our 3 main segments using the “Bucket Survey” I teach in SFF…

2. Adding a 1-click upsell “Profit Maximization” sequence like I teach in SFF with just ONE product…

3. Adding a prospect “Do You Hate Me” email sequence like I teach in SFF – culminating in a 60% off SALE of our front-end product…

Ryan Levesque, has been cited as a marketing expert in countless media including CNBC, Yahoo Finance, The Miami Herald, The San Francisco Chronicle, Mass Market Retailer, and many others. He is author of 3 books, and creator of 34 information and software products - most famously the award-winning RocketMemory™ course system, and the Best-Selling SurveyFunnel™ Software (since sold). As "The Funnel Specialist", companies quietly bring Ryan through the back door to go from good to great... Ryan has generated over $37 million in additional revenue for his private clients since 2008.

Testimonials:

"Ryan’s got a very unique, realistic, and contagious perspective on business which I think you should all pay very, very, VERY careful attention to, because in all the years I’ve been teaching, I have to say that THIS is what separates the successful from those who merely try for a while and fail."

“Ryan took over our page search model which was in its infancy… We had would worked with one or two other firms and we really didn’t get a lot of success with it.

After Ryan took over, we dropped our overall conversion cost by more than 2/3rds. In fact, at one point we were thinking about canceling our PPC advertising, to getting something that actually works and pays for itself and something which we think we can continue to expand over time.

- Ed H.
20 Year Direct Marketing Veteran(Note: Ed runs a venture-capital backed company, and his investors require withholding his company and full name for competitive reasons)

"I'm doing triple the profit that I was a year ago and I started working with Ryan a little over a year ago...

...One thing Ryan helped me add is an upsell funnel to my salesfunnel... I've probably made over $20,000 bucks from the upsell alone after I put it in place...

- Kevin JacksonIrvine, California

"The psychological forces Ryan covers in his marketing is stuff I've NEVER heard ANYONE talk about before...

“We have more calls with him then we used to and we talk about everything from e-mail marketing to copywriting to strategy to psychology... I'm sort of convinced Ryan knows a little bit about everything at this point...

- Carla CorriganMuskogee Falls, WI

"I've never met someone who writes copy word perfect right out of his brain, right out of his mouth.

So I record every call that we do because there is no way I can remember stuff that he says. That and I transcribe the recordings... I mean his copy literally comes out almost word perfect right out of his mouth...

- Dean StricklerSan Clemente, CA

"Ryan - Thanks for waaaaay over-delivering on this consulting already. I appreciate the extra time you put in..."

- Jeremy HarrisonPresident, Spire Advertising
Ashland, Ohio

"Ryan, It's really easy to work with you, so providing a testimonial is easy too. You provide great information, clear next steps, and it's been a delight working together.

I wish everything in business was this straightforward! Nothing like working with the "A team".

- Dr. Beverly YatesSan Francisco, CA

"It's my absolute pleasure to take a moment to express my gratitude of having Ryan Levesque as my business coach...

I've worked with other coaches before, and Ryan was the first to appreciate where I was coming from, where I wanted to go, and most of all how to make it work for me...

I was honestly at a standstill for years and Ryan pulled me out... After just the first month working together, my direction was clear and I was actually able to move forward with my business.

I can strongly recommend Ryan to anyone looking to take their progress to the next level.

- Burt CampbellCalgary, Alberta, CA

“He is so organized, so on time, so right on the money… You just know he has this database of knowledge in his brain that he just has on call access to… I have just been tapping into different levels of expertise from him.

I took the best of the ideas that we discussed and threw an ad in Google for our text ads and its looking like a really solid 25% bump in the last 3 days just with this one idea that we shaped…

It looks like it is winning the race and because we spend upwards to $7500 a day just in Google, which means about anywhere between $750 and $1500 slash in cost…

- Dean StricklerSan Clemente, CA

“He has cut costs in our online marketing, he has given us a lot of competitive intelligence that has kept us from spending money in categories where we would have and where we gladly would have…

Also, he came up with a very interesting concept that is used in a complete different field which now we are sort of out testing and trying to brand it and if we do we might even sort of try to trademark it. We just did a first direct mail drop and got some very encouraging results with it. So it may turn out to be a big competitive advantage…

When you work with Ryan, you’ll get an initial very thorough assessment of the landscape you are in and what the opportunities are. He has always delivered the results he said he would on time…

He’s got a lot of bandwidth and he can get through things very quickly. You need to be prepared, because he’s always ready to push you to the next level…

Ryan is bright, effective, high energy, thoughtful. When I say thoughtful he isn’t just trying to solve the problem you tell him. He tries to read into it what you are really trying to get to and he’ll guide you.

The one thing I would say about him really good is we get on with a few guys on our team and people look forward to having the call with him because he has just got such good input on sort of whatever is the challenge of the day.

- Ed H.
$40 Million Company CEO
20 Year Direct Marketing VeteranWilmington, DE

“Ryan’s got a great marketing mind… He mixes the discipline that is sort of scientific method oriented.

He is not afraid of math, he is not afraid of measuring results but he also has a really good sense of intuition and guessing what will work…

I trust him. Any client I work with I’d be willing to have him be part of and that is saying a lot because he has very diverse skills and he can kind of talk to anyone.

- Rob SierackiChicago, IL

“My favorite thing about Ryan is that when you’re building your business it is easy to get stuck in your own head…

…And I know that when I have a call with Ryan coming up it is going to help me get these questions or problems out of my head.

I’ll talk to him and then after the call I’ll have a clear list of new things I can focus on to build my business…

Ryan has a lot of knowledge on a lot of skills, for example copywriting… I’ll often ask him for advice on copy I’m writing and he is definitely a very solid copywriter. So I rely on him for copywriting advice.

Also he is just very analytical in the way he thinks. So I rely on him to really answer any questions I have about how to grow my business…”

- Kevin JacksonIrvine, California

“…I think the best way that I could probably summarize it is the way that I feel after I come off of a call with Ryan is kind of an emotional high. I am so excited I can’t wait to take what we have discussed and put it into action. I can’t wait to take what we have discussed and share it with the rest of my team.

I think that is definitely a good sign I always look forward to our next calls because I know that there is going to be something good and something untapped there and so I think that just the excitement that I feel about what I am working on is a real testament to what he has to offer.

Ryan helped me launch just a couple of email segments and it was unbelievable. In the very first week I was keep track every single day going online to see what the results were and that first week I saw about 75 additional sales that could be attributed to e-mail.