Back to School, Back to Stores

Back to school means back to shopping for millions of Americans. As families get their kids ready for the school year, marketers are swarming to ensure their products are top of mind. Using anonymized location data, third-party data segments and lookalike models, The Trade Desk uncovered the profiles of back to school shoppers across the country. Keep these insights as a study guide for how to reach families with school aged children.