Diagnostics Case Studies

Diagnostic System Product Configuration and Pricing Strategy

In the highly competitive world of clinical diagnostics, the Medi-Vantage team helped our client define their product strategy. We helped the client segment the market to understand their customer base and the unmet needs of each segment.

Our client, the manufacturer of companion diagnostic systems, was partnering with a biopharma company and needed to co-develop country-specific strategic roadmaps that would easily and efficiently enable treatment of patients for the indication.