What’s Trending in Marketing: Top Content of the Week

May 29, 2015

Summer vacation time is drawing near again. For most of us adults, summer means we can keep the windows down during our morning commute. But let’s try for a moment to remember what the first day of summer felt like when we were in school, how those 90 days stretched out in front of us with limitless possibilities. And then, just to be fair to our adult selves, let’s remember how terribly bored we were after the first couple weeks of freedom.

Now that we’re grown, we know that learning is just as exciting as getting to sleep in and watch TV all day (even though a few days of loafing are great every now and then, too). Even better, we don’t have to stop learning for a quarter of the year. The great marketing school of the Internet doesn’t shut down for summer.

To help you further your education, here are the marketing articles your classmates were reading and sharing most this week.

2. Why Good Unique Content Needs to Die In this installment of his Whiteboard Friday series, Wizard of Moz Rand Fishkin argues that marketers need to go beyond “good, unique content” to reach their audience. Check out the video (or read the transcript) to see why 10X better content is a worthwhile, achievable goal.

5. 9 Free Microsoft Excel Templates to Make Marketing Easier Microsoft Excel is a powerful tool for office productivity, sure, but is it…sexy? Withhold judgment until you see all the functionality of these templates for everything from making a social calendar to tracking AdWords campaigns, in this HubSpot post from marketing writer Carly Stec.