A Hello Kitty character wears a tartan check dress next to its designer Yuko Yamaguchi (L) as Japanese character giant Sanrio unveiled a new taratan collection for the celebration of her 35th anniversary at a press conference at the British Embassy in Tokyo on June 10, 2009. The pinkish tartan was registered as 'Hello Kitty' at the Scotish Register of Tartan as official and certification documents are seen framed (R). AFP PHOTO / Yoshikazu TSUNO (Photo credit should read YOSHIKAZU TSUNO/AFP/Getty Images)