RE: [podcasters] Re: Yahoo to close down podcasting site

I am not surprised Yahoo has decided to do this. It jumped on a hot trend and did not have a long-term vision. Yahoo just has to many businesses to focus on

Message 1 of 15
, Sep 26, 2007

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I am not surprised Yahoo has decided to do this. It jumped on a hot trend
and did not have a long-term vision. Yahoo just has to many businesses to
focus on and this one just did not work for them.

I just think that any podcast directory needs to be directly linked up with
an easy to subscribe to and use portable or mobile player to be successful.
Listeners and directories need to be one-click to subscribe and listen
processes. This explains the success of iTunes + iPod solution. Any other
successful platform needs to have the same equation and Yahoo just did not
have this connection to a portable or mobile phone player. I do think that
topic segmented web-based podcast directories can be successful, but will
need to eventually be merged with a simple one-button to subscribe and
listen platform for them to have long-term success. I think we will see a
few more directories close down or merge with other companies.

For podcasting to reach mass adoption they need to be easily subscribed to,
downloaded or streamed to a internet connected media
player(iPod,Zune,iRiver), car media player, TV set-top box, gaming console
and mobile phone. I saw with Mobilcast that given the option - people
choose 90% of the time to on-demand stream podcasts from an internet server
to mobile wireless connected phone player devices. We already see streaming
on TIVO with audio podcasts and most video (TIVOCasts) podcasts downloaded,
but audio will most often be streamed to player devices.

>
> So what about the directory are you going to miss. Is there a special
> feature you will miss.
>
> On 9/26/07, Stephen Eley <SFEley@...> wrote:
> >
> > On 9/26/07, Justin Davis <justin@...<justin%40davisondraft.com>>
> > wrote:
> > > I thought this would be an interesting story to bring up here.

Yahoo,

> > arguably one of the largest podcast directories, is closing down their
> > podcast directory and site effective Oct. 31. No specific reasons