Free Mail Programs – ConvertKit Email Marketing Review – 2019

Introduction Free Mail Programs

Email marketing is so crucial For any small business to get right. Free Mail Programs

And for good reason. Implemented Correctly, it will surely become the most important tool in your business for generating relationships and creating sales.

In accordance with Capterra, the Normal return on $1 spent on email advertising is 44.25!

This Is the Reason You should take your Time and invest in a fantastic email marketing program for your company.

If you are a blogger, then the Consensus autoresponder of choice used to be Aweber or MailChimp. Sign up to any email list, and there was a good chance they were using one of the two.

For a long time, the standard Feature collection of Aweber worked perfectly fine. All entrepreneurs needed it to perform was reliably send out emails and incorporate with their favourite tools like LeadPages and Click Funnels.

Nowadays however, email marketing automation has Become increasingly more important.

For example, Infusionsoft used To function as go-to agency for unsigned bloggers and companies wanting more advanced email automation capabilities.

The Issue with Infusionsoft Though is that it is a hugely complex system to learn. Couple that with a hefty price tag along with a first setup cost put it out of reach for most bloggers.

However, things are changing for the Better and ConvertKit has emerged as one of the more popular email services that can offer marketing automations without the massive cost.

ConvertKit Disadvantages

– Can not create super advanced marketing automations.

– Limited customization of kinds.

– Hard to use templates.

– Split testing limited to subject lines only.

– Does not work well for live events or webinars.

– No free trial.

ConvertKit Advantages

– Slick, intuitive interface.

– Works great with incorporating content updates to your site.

– Tag-based (versus list predicated like MailChimp)

– Really nice visual automation editor.

– They do not charge you for copy subscribers.

– Can add conditional content using tags in mails.

– Easily automobile darkening broadcasts into un-opens.

– Automatic double paned for direct magnets.

– 365 days per year, 24 hours a day support through live chat and email.

Description of ConvertKit

ConvertKit is an email Service provider that is specifically marketed towards bloggers, podcasters, and other companies that are building crowds.

It had been started by Nathan Barry who I was a fan of, being a regular reader of his blog.

For a short moment, it was Rebranded to Seva, till they reverted back to ConvertKit.

What is intriguing about ConvertKit is how crystalline Nathan is about the whole procedure of accepting ConvertKit from scratch to making $30k per month at 2015. In 2018, they have 19,500 active customers and doing over $1 million a month.

We’re essentially getting a front Row chair on his journey to building a successful SaaS product. It is pretty cool since we get to see about both the highs and the lows.

Even if you don’t Wind up using ConvertKit, his blog articles are always interesting and I suggest giving Nathan a followup.Free Mail Programs

What isn’t So good about ConvertKit

Bad Part #1: Restricted set of triggers/actions for advanced automations

Here are the triggers available on ConvertKit.

Compare that with ActiveCampaign.

This means you can not really build The same sort of complex automations that you can in ActiveCampaign or Drip.

Additionally you won’t receive advanced Features in ConvertKit such as page tracking and lead scoring.

And that I miss having listing management Activities like unsubscribing people so that you can do regular list hygiene.

Poor Part #2: Limited A/B Testing

A/B testing is also a very important Feature to have for almost any email services. Doing this regularly will help you improve your conversion and open rates.

ConvertKit allows you to divide Test your subject lines such as this:

Which is helpful, for certain.

But there’s no way to split test For things such as delivery time, email body material, or automations.

Bad Part #3: maybe not a ton of customization choices for forms and templates

I really do like the types which ConvertKit provides. They are nice and clean.

However, the form editor is quite Restricted. Besides colour, there is not much you can change. By way of example, there’s no way to alter the font for some of the text.

Unless you are willing to add in Your own CSS.

This is not a big deal for me, as I use Thrive Leads for my forms. But for people who don’t use a third party tool, the absence of customization could be a problem.

Bad Part #4: No email templates

I don’t personally send out email Newsletter type mails, so this is not so big a deal to me personally.

But I know some businesses do want This, which is why MailChimp remains common.

ConvertKit includes a few email Templates, however, the procedure for using them is very dull. You will need to muck about with HTML and CSS that not everybody wishes to perform.

So you will want to Appear elsewhere If this is what you want.

Some of The Best Attributes

Cool Feature #1: Seamless Visual Automation Editor

I Love the ConvertKit’s Visual automation editor. It’s a joy to use, especially when you compare it to a number of the other automation editors on the market.

Let’s say one of the measures in Your automation is sending an email. With other services, editing the email will take you from the automation editor and into a separate email editor webpage. This can allow you to eliminate context of what you’re doing.

With ConvertKit, what’s Done inside the automation editor itself. So clicking on an email step will allow you to edit it inline. And it is also possible to edit your forms in the exact same way.

It’s a Fantastic experience and it Sets other automation editors to shame.

Cool Feature #2: Straightforward Segmentation within emails

Another Helpful feature is ConvertKit’s ability to segment individual emails with conditional tags.

So let’s say you wanted to create A single email to a list, however, add a bonus voucher to your VIP customers. You can do that in ConvertKit such as this:

Pretty cool, right?

The syntax might look somewhat Strange to non-techies and you may have a hard time remembering exactly what to type when you proceed to use it.

To assist with this, you can click On the Personalize menu in the editor toolbar and then click on the Subscriber’s labels menu item. ConvertKit will then insert the right code snippet template straight into your email.

All You Have to do is change to Your tag, and upgrade the content for the two branches.

Cool Characteristic #3: Automobile resend broadcasts to un-opens

Each time you send out a Broadcast email, a certain percentage of people won’t open it. Hubspot says marketing and advertising emails just receive 25% email open prices.

Perhaps you did not write a good Headline, or else they were too busy in the opportunity to take a look.

ConvertKit includes a neat feature Where you can resend your broadcast to the men and women who did not open it the first time.

This is available in stats page, Where you will see a button called Resend to Unopens.

Pressing It’s Going to allow you to Re-send your email again, where you’re able to make modifications to your Subject Line should you desire.

I like this because you are able to Maximize the eyeballs you get for every single broadcast you ship out.

Cool Feature #4: Lead Magnet Double Opt-in

There are debates everywhere About if you should use double breasted vs individual opt-in.

The main reason why you want Double opt-in is the fact that it is going to improve your email list quality. But the principal argument against is that the excess measure will hurt your conversions.

All this is true.

But if you are using lead Magnets, then ConvertKit can manage dual opt-in for you automatically like this.

After the user clicks on the downloading Button to get their lead magnet, they are automatically chosen. So you get the best of both worlds! Free Mail Programs

Details of ConvertKit

ConvertKit Includes 5 major building blocks. Let’s take a quick look at each.

Forms

Forms are the way you get subscribers Into your accounts. ConvertKit permits you to create both kinds and landing pages.

Forms may be embedded on any webpage Of your website, or via a typical modal popup. Landing pages are its very own dedicated page hosted on ConvertKit’s servers or your site with a WordPress plugin.

There are 3 Chief styles to select From for routine types. Full, Minimal, and Clean.

As mentioned above, the form Editor does not provide you lots of customization options, even though the built-in styles have a nice clean look to them.

Landing pages also just have 3 Styles to select from and the same limited customization choices.

Automations

To tie everything together, let’s Discuss ConvertKit’s automations.

In ConvertKit, readers can Enter an automation in 4 different ways.

Throughout a form, becoming labeled, Having a custom field updated, or by a purchase.

From there, you can add an Event, Action or Condition.

Actions are the easiest to understand. The most common activities are adding a subscriber to one of your email sequences, remove or add a tag, setting a customized area, or introducing a delay.

Conditions let you branch your Automation based on a tag or custom field.

So you could use branching to Have your VIP customers return 1 route and your non-VIPs go right down another path like this:

Finally, you have Events, which pull your contributor Forward to another step in the automation once an event occurs.

Let’s say one of your subscribers Is on day 2 of the 5 part email sequence, which is trying to make them purchase your product.

You can add an event to your Automation utilizing the Insert tag occasion. If on day two, the contributor buys your product (and you label them as a client ), it will pull them from their present email sequence they were in.

Which is useful because you won’t Invite them together with the previous 3 emails on your order (by requesting them to buy) since they’re presently a customer of yours.

ConvertKit’s automation editor is Very fast and easy to use. As stated above, I love the ability to seamlessly edit forms and emails directly within the editor .

It makes for a much better Experience when generating new automations.

Broadcasts

Sending one-way mails in ConvertKit is straightforward.

Since there are no lists in ConvertKit, if you send a broadcast email you’ll want to use their filter mechanism to target that which you will be sending your broadcast to.

You’ll most often use the Subscribed to filter at which you Can segment your air to certain forms, sequences, tags or products.

The email editor is just your Standard HTML email editor, using a few extra options. Click the A/B button near the subject line and you can initiate a split test between a couple different headlines.

The customization button may be Used to enter in merge tags into your email or to utilize the in-email tag segmentation I spoke about above.{ Free Mail Programs

Sequences

Sequences are at which you can Create autoresponders, a series of emails that get delivered to your readers in a predefined calendar of your choice.

On the left, you’ll see all of the Emails in your series and when they will be routed out. You may drag emails around on the left to quickly alter the order they’re sent.

To the right, you’ll see exactly the same Email editor as you get for Broadcasts. So the very same features apply, except you can not split test subject lines .

Subscribers

Unlike MailChimp or Aweber, ConvertKit is label and not record predicated. This means you have one database of subscribers on your ConvertKit account.

To set subscribers together, You are able to use tags or make segments. With sections, you can do things like developing a set of connections that subscribed before a particular date.

Or group subscribers by place Or any custom field you create.

ConvertKit also enables you to drill Down to any particular subscriber you’ve got. You can see things like what sequences they are on, what emails you’ve sent them, and if you are doing e-commerce, what goods they’ve bought from you.

What Else Is there to know?

How is Their support?

ConvertKit’s support is good from My experience. While there is no telephone service like Aweber has, they provide email and live chat 365 days per year, 24 hours every day.

Email response time ranges from 2-3 hours in my experience. But live chat is usually pretty responsive.

Do they Have an active community?

They’ve a Facebook group Called The ConvertKit Family. It currently has 6k members and averages around 6 posts each day.

It’s a good place to Receive your Questions answered by other ConvertKit users.

What Integrations do they offer?

ConvertKit has a ton of third-party integrations. I now rely 86 at the time of the review, including with tools such as LeadPages, ClickFunnels, SamCart, and Shopify.

You can find the full list Of ConvertKit integrations here.

How Good is ConvertKit for lead magnets?

ConvertKit is amazing for lead magnets. Not only can it host your lead magnets for you, the automatic dual opt-in is a great feature.

How Good is ConvertKit for eCommerce?

ConvertKit is getting quite a little better when it comes to eCommerce. They just launched a new feature that’s going to permit you to monitor every purchase made by a subscriber.

What makes this cool is that you just Can then begin automations based on a buy.

It is only working together with Shopify and Teachable at The second, but this has a lot of potential when they get things working with all e-commerce integrations.

Can it Handle live webinars or events?

To Manage live events and Webinars, you need to be able to send emails out at a specific date and time. It is normal for webinars to send multiple emails at particular times until it begins, for example 24 hours 8 hours 10 minutes earlier, etc..

ConvertKit can handle live events And webinars through broadcasts only. That isn’t very suitable because then you need to schedule all of your mails manually.

It’d be preferable if ConvertKit gave you a way to send mails at a particular date and time. But that’s currently impossible through sequences or automations.

Can they Have an affiliate program?

Yes, ConvertKit offers the Standard recurring commissions as part of its affiliate program. The affiliate program can be hosted on Ambassador.

Alexis is their affiliate Manager, and she really does a wonderful job of keeping you updated on the numerous promotions they are running.

Who is Switching around to ConvertKit?

ConvertKit has been rising by Leaps and bounds, and I am studying about people switching to ConvertKit daily.

Here are a Couple of examples of Bloggers who have switched to ConvertKit in their old email support:

– Why I Switched To ConvertKit: The Unofficial Definitive Review

– Why I Switched From Aweber Into ConvertKit

– 10 Reasons Why I Switched From Aweber into ConvertKit

ConvertKit Vs MailChimp

MailChimp has a few Things going for it versus ConvertKit. It’s cheaper, and it has better email templates.

Plus ConvertKit has tags that Gives you better flexibility for segmenting your subscribers. MailChimp is extremely much lacking there.

ConvertKit Vs Aweber

The only reason I’d Recommend Aweber versus ConvertKit is in case you are purely doing affiliate marketing/CPA offers. Then, it may be harder to get acceptance on ConvertKit, and Aweber will be your best bet.

Aweber is also marginally cheaper Than ConvertKit.

Otherwise, ConvertKit is better Compared to Aweber at pretty much everything else, such as automations.

ConvertKit Vs ActiveCampaign

This is a much tougher comparison. ActiveCampaign is a great email marketing software, with tons of features for power users. You can do more with its own automations, and it’s better split testing capabilities.

Price wise, it’s cheaper than ConvertKit at lower subscriber levels, but it gets more expensive as you add more and more contacts.

However, ConvertKit is easier to use, Using a nicer and crisper interface.

That one you should pick depends On your organization requirements. Do you want something that just works for everyday email marketing tasks, without a whole lot of work? Afterward ConvertKit could make a fantastic option.

But if you want more advanced or Complex automations, then ActiveCampaign is the better thing to do.

Pricing

ConvertKit’s uses the same tiered Pricing model as most other email services perform. So the purchase price goes up the more readers you have.

In comparison to its rivals, ConvertKit’s pricing comes out in the middle of the pack at lower subscriber levels.

However, as you get beyond 10,000 Readers and past, ConvertKit actually doesn’t jump up as much in cost as a number of the remainder.

Prices below are in case you cover Monthly, but should you pre-pay yearly, you receive 2 months of service free.

ConvertKit does not normally Provide a free trial. But occasionally for different promotions, you may see them promoting a 30-day trial.

I have never seen any ConvertKit Discounts. They do offer a wonderful 30-day money-back guarantee, nevertheless.Free Mail Programs

Conclusion

When I originally wrote this ConvertKit inspection, it had been an up and coming email marketing support.

But three years later, ConvertKit Has firmly established itself as one of the significant players from the email marketing space.

Marketing automation is the Potential for email. It can allow you to target your customers better, leading to higher conversion and sales.

What ConvertKit does is make Advertising automations really accessible to even non-techie people. It also offers you with a headache-free user experience.

While it may not be the Most powerful email marketing software out there, it does not aim to be. You need to know it is an email service that’s targeted towards bloggers and other content creators.

Just make sure you understand its Limitations, and choose whether you’re okay with it.