Notably, Bhartiya Janta Party and Rashtriya Swayamsevak Sangh had run a massive campaign on Social Media in October urge voters not to choose NOTA, because by selecting the NOTA option, a voter chooses the “available worst against the available best”.

NOTA was first introduced in 2013 based on the directive of Supreme Court in the People’s Union for Civil Liberties versus Union of India judgment. India was the 14th country to introduce negative voting.

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