Many of us are comparing bulleted lists of new console features when trying to decide which to buy. That’s a step up from blind fanboyism, but such an approach can still trigger a couple of mental errors in judgment. Here’s how to avoid them.

The digital sales juggernaut Steam has unleashed its annual sales event. Let's look at five psychological factors that influence how much we are likely to buy video games from the comfort of our own home.

Do those who play a lot of video games have more bizarre but ultimately less threatening dreams? The weirdness and role playing that permeates many games may be the reason why gamers don't dream like most other people.

Is it better to hand hold new players through a video game tutorial to teach them all the mechanics and intricacies of a game, or is it better to let them figure things out on their own? How tutorials can limit what we think a game has to offer.

Ever wonder why you get beaten so badly in multiplayer games when by all accounts you're totally awesome at the single player game or playing against the computer? Hey, psychologists have studied this and can tell you why.

The SimCity Social game on Facebook encourages you to shower other players with gifts, help, and spam at every opportunity. The reason why has to do with one of our most basic instincts as social creatures.

How does the Steam summer video game sale event create artificial scarcity and capitalize on a psychological quirk to sell more games? It's pretty simple and pretty blatant once you know what to look for.

How the kerfluffle over a video game trailer featuring sexy nun assassin ladies illustrates a well established cognitive bias and doesn't bode well for the game's development. Or, possibly, it bodes exactly as expected.