Featured Case Study: Amazon Understory at The Spheres

Amazon is now the third most valuable company in the world, and as comes with the territory of being a disruptor with a lot of money, they’re doing some very interesting things with their newest corporate headquarters addition; The Spheres. Aptly named, the building is essentially three inter-connecting spheres, but the catch is they house over 40,000 plants from all over the world.

Clearly needing a way to exhibit this radical new space, Amazon teamed up with local Seattle companies to design a corporate visitor center called Understory. Understory is a free, public space where people can come and learn about the science, engineering, and plants behind The Spheres.

The central media installation in Understory is comprised of a large, 18 foot by 10 foot LED Video Wall, surrounded by 11 three foot by 10 foot LED Columns; all of which are made up of Leyard® CarbonLight™ CLA Series LED. CarbonLight CLA Series is a line of fine pitch LED which supports curved installations in concave, convex, or wave formations. These LED Video Walls provide a markedly immersive 360-degree experience for guests who are eager to learn more about The Spheres.

In addition to the Video Walls, five modular exhibits around Understory feature Planar® PT3290PW 32-inch touch screen monitors alongside a physical interactive to teach guests about additional topics related to Amazon, The Spheres, and Understory.