Now that 645,750,000 million Twitter accounts have been set up, it’s a great time to distinguish yourself from the rank & file. Building an online presence — whatever the platform — is, in fact, under your control. People using the “Global Whiteboard,” i.e. the Internet, must keep in mind that “Whatever you post can and will […]

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My friend Barry had been unemployed for more than a year when he came to one of my LinkedIn workshops to maximize his site profile. Shortly thereafter he was tapped by an overseas firm for a very lucrative project. My brother Chuck had been at home “playing” with social media. I suggested he focus on […]

Q: Who needs a social media policy? A: Any person with employees, independent contractors, and visitors who may use your business computer. With more than one-third of the world’s population now online, it makes sense to have guidelines and procedures for cyber citizens to turn to — and if you are a business owner or manager, […]

When I heard the title “The zen of social media marketing,” I knew I had to read this book by Shama Hyder Kabani. Her chapter on Facebook was really detailed with lots of tips, so I thought I’d offer many of the items on Shama’s list of Do’s and Don’ts with my own comments. Facebook […]

Bay Area Consultants hear SOCIAL MEDIA TIPS from popular speaker Patrick Schwerdtfeger Back by popular request, Patrick presented more detailed online marketing tactics — building from his earlier talk on social media basics delivered last fall. Author of Webify Your Business, Patrick spoke at 127 events around the globe in 2009. He shares social media […]

A few weeks ago, I participated in a social media webinar that unfortunately went “over the heads” of most of the other attendees. So I invited many of them to contact me for answers to some of their basic questions. Bob asked me: “What do Newbies typically do wrong?” Putting on my Thinking Cap, I […]

Today ten new Tweeple will be fluttering around the Twittersphere — at least that’s my hope. In the next few days, you’ll read about some of the things they learned, but a few people left without their “cheat sheet,” so I’m posting it below . . . as well as the earlier Twitter 101 lessons […]

A few weeks ago, I felt like I’d died and gone to Heaven. That’s the sensation one has when a passion is being filled to the brimming [tipping?] point. For a student of the Social Media Revolution, nothing could be more gratifying and fulfilling than to hear a panel of highly influential Social Media Mavens […]

Q: Why do you want to blog? A: Because it’s new and I want to do it. Q: What do you want to blog about? A: I don’t know. You tell me. Blogging is a power strategy for Content Marketing, i.e., communicating about yourself and/or your company to win friends, followers, clients, and customers. Six […]

More than 70% of Web users agree that personal recommendations influence their purchases and selections. So what better way to find great blogs to read than to LISTEN TO people whom you’ve grown to trust? Five bloggers who inspire me on my educational journey down Social Media Revolutionary Road SETH GODIN Seth Godin is a business genius, […]

Coming back from vacation is Hard Work, but if that “work” is “play,” then it can be a lot of fun — albeit different from three days in Las Vegas to celebrate my birthday. So my “coming back plan” is to catch up on my blog-reading and blog-writing at the same time. Where to start? […]

Tomorrow I’ll be meeting with 10-12 friends to teach them HOW TO START A BLOG. The first question I could ask — but won’t — is WHY do they want to start a blog. I won’t ask because I suspect two things: (1) most of them know little about blogging at all and (2) the […]