Archive for the ‘Art’ tag

MKTG San Francisco partnered with our sister agency, Fetch, to add an experiential activation to their promotion of the current Rene Magritte exhibit at the San Francisco Museum of Modern Art (SFMOMA). Historically, SFMOMA sees high traffic for featured exhibits in the first and last months, with a slight dip during the middle months. After much back and forth, we landed on a Pedicab activation in which MKTG was in charge of sourcing pedicabs to offer free rides from popular SF destinations (think Ferry Building and Union Square) to the museum.

MKTG worked with Fetch to create graphic wraps for the Pedicabs and built photo frame and graphic backdrop extensions to help the cabs stick out amongst the many others around the city. Along the ride, drivers were dressed in uniforms depicting the popular Son of Man painting, provided trivia information to the riders, and offered “Golden Tickets” for a free ticket into the SFMOMA if they posted on a social media platform using the exhibit hashtag.

Riders (or in some cases, their dogs) could wear a bowler hat prop with an apple adhered (based on the Son of Manpainting), to add a little flare to the photos. The cabs were out offering rides for eight total days throughout September, highlighting weekends and the Labor Day holiday. While Fetch was in charge of the graphic designs and communication with the SFMOMA team, MKTG sourced the pedicabs, drivers, and props – while leading logistics, route planning, and working with our fabrication team to build the extensions onto the pedicabs. We have seen great feedback on social media and have had countless people ask drivers about the activation. If you are in SF, make sure to check out the Magritte Exhibit by October 28th!

The Jose Cuervo Tradicional Mural Project is all about honoring Hispanic art and culture here in the US. But last month the biggest honor of them all went to our winning muralist — Adriana Garcia of San Antonio, Texas.

Launched in August 2012, the Mural Project culled 10 artists representing 10 US states from a vast canvas of applicants. The 10 finalists were then asked to create a 5x10ft mural that brought to life their particular vision of a better world for their city. The winner was to be selected by vote, so since October MKTG INC has hosted gallery events in each artist’s city, allowing them to showcase previous works and gain support for the voting phase of the program. Fans voted for their favorite piece on the Jose Cuervo Tradicional Facebook page.

On April 17, the writing was on the wall for winner Adriana, who was awarded $15,000 for herself and $15,000 for her selected nonprofit, the San Antonio arts organization Centro Cultural Aztlan. More than 200 guests came out to support Adriana’s work in a fun and inspiring rewards ceremony. “Felicitaciones” to Adriana!

The company launched in 2005 and is making it easy for anyone to take a little of themselves and make a truly customized piece of art. Maybe you aren’t interested in your genome being displayed, but what about your pets? DNA11, like many other brands, has discovered that consumers are moving to more individual, customized experiences.

The company launched in 2005 and is making it easy for anyone to take a little of themselves and make a truly customized piece of art. DNA11, like many other brands, has discovered that consumers are moving to more individual, customized experiences. It doesn’t get anymore personal than this.

I apologize I haven’t gotten this blog post out earlier. You see, I’m an Art Director and have quite a bit of projects on my plate. And I’m looking for motivation any place I can get it.

With the witty work from copywriters Will Benham and Chris Baker, I can do just that – find superlative encouragement to push through my work and have it on the client’s desk before lunchtime…. As soon as I stop playing around on their site.

If you are in the area, stop by Lyons Wier Gallery and check out their current exhibition featuring Hebru Brantley and Christophe Roberts. The above piece is one of Christophe’s; he turns empty Nike boxes into wild animals.

Show runs September 9th through October 4th. Opening is this Friday at 6-9pm.

Art Basel in Miami is arguably the most important art show in the states, but in the past couple of years it began to transform into a red carpet, who’s who, seen and be seen, reflection of its former self. Art will always find a canvas so I have faith that Basel won’t get totally swallowed like the fashion world’s Magic Show in Las Vegas.

One of the cool things from 2009’s Basel is Trustocorp. Their signs started by popping up in New York’s financial district and has been recently seen in Detroit and the Dumbo neighborhood in Brooklyn.

Pay attention to the signs in your city, maybe Trustocorp’s winged T logo has been there.