Technology Overload

Since this is my first blog post I will come clean. I’m a geek. It isn’t necessarily a negative thing. I mean – we’re all on Multifamily websites looking for ideas, information. That makes us Multifamily geeks doesn’t it?

3 : an enthusiast or expert especially in a technological field or activity

We are all geeks about many things. When you’re a geek, you have a tendency to digest and learn as much as you can, and try every new thing. It’s your appetite and passion that keeps you going. As I read about ILS’s, rental websites, check processing, ACH, online availabilities, social networking, craigslist, utility billing, etc, I begin to wonder if while implementing these things we aren’t beginning to lose focus on the core fundamentals. Establishing a rapport with your prospect is job #1. Are we becoming blinded by the geekery (I don’t think that’s a word and I don’t care) and cool techy things and forgetting what a great thing building that relationship with a prospect is? We create systems to point them in our direction, guide them towards a unit, fill out the application and come close to moving them in automatically. (If keys could be made electronically then it would). This stuff is expensive and honestly – does it really help you rent apartments or can you just have a good website and with some excellent rapport building, drive the same types of results? Definitely something to think about.