Icny

ABOUT THE BRAND / WHERE TO FIND

In 2012, designer Mike Cherman was struck by a car while riding his bike. This unfortunate event inspired him to design stylish yet functional clothing, with the goal of providing added safety and increased visibility. By utilizing 3M reflective technology, ICNY utilizes a unique application on apparel and accessories that produces a strobe effect when light from vehicles or streetlights hit them.