Monday, April 18, 2011

Thin, Lean and Bright

I recently had lunch with Ms. O of Samsung and her colleagues, and this is what was on my mind when they presented to me (along with Jenni Epperson and Isha Andaya of Stylebible.ph): There’s a new laptop in town. It’s sleek, sexy and powerful and it just might give that “other” laptop a run for its money.

The Samsung Philippines team proudly showed off their latest baby, the Samsung Series 9 Notebook, as the world’s thinnest measuring only 16.3mm (0.64 inches) in depth, with a screen size of 13 inches. It’s also the lightest, weighing only 1.31 kg. (2.88 lbs.), with a ‘SuperBright Plus’ display screen with LED technology to boot, making it the brightest. And the packaging? The Samsung Series 9 Notebook is encased in the most advanced duralumin metal alloy (that’s only used in specialized aircrafts) that makes it durable yet stylish and ultra light.

Along with the much-awaited release, Samsung has commissioned three of the country’s best designers in coming up with a special collection based on the brand’s latest notebook.

Randy Ortiz will be presenting a set of gowns based on the “thinnest” aspect, with the red carpet theme in mind: “Every time I choose a gadget, the first thing that attracts me is the aesthetics. The Samsung Series 9 Notebook is very fashionable and stylish. So, I was inspired to do the thinnest collection which consists of stunning silhouettes and beautiful flow of garments.”

Rhett Eala’s collection is all about feeling light. He uses soft fabrics such as tulle, lace and chiffon, obviously inspired by the multi-awarded movie, Black Swan. "Using the Samsung Series 9 Notebook is an experience itself. And I wanted to capture that experience in my collection. My collection will make you feel good, beautiful and sexy, the same experience as using the Samsung Series 9 gives," explains Eala.

Fitness is his latest obsession, which is why Rajo Laurel worked with brights for his athletic-inspired set. “The emotion that I want to evoke is FUN. I want this collection to be happy, vibrant, and energetic. We're about to hit summer so I want to be able to capture that excitement."

"Truly only the best for the best in Samsung. Samsung has focused its efforts on ensuring that its laptops offer truly comprehensive mobile experiences," said Hannah Francisco, NPC Product Manager of IT-SEPCO. "This is why we are creating not just the best in design with the country's top designers but the best in display offering our customers a complete and comprehensive notebook that meets all of their needs with one premium device with the series 9."

Too bad I wasn't able to attend this fabulous show, as I had other duties that night. It's always a treat to see designer shows :D It was so nice of Samsung's digital arm, Propel Manila, to send me this link below.