El Paso Chihuahuas Logo

The El Paso Chihuahuas are a Minor League Baseball team playing as the Triple-A affiliate of the San Diego Padres.

Meaning and History logo

The roots of the club can be traced to 1903, but it was only in 2014 that it relocated to El Paso, Texas, and received the current name and a new logo.

The primary symbol

While the name of the club was derived from the Chihuahuan desert surrounding El Paso, it also plays with the word “Chihuahua” as the name of the smallest breed of dog. As the club’s press release puts it, their mascot “isn’t the toughest species on the block” and it always has to “scrap for the respect it deserves.”
The brand identity, which was developed by the firm Brandiose (San Diego, CA), dwells upon the “dog” interpretation of this word. In spite of its small size and cute eyes, this Chihuahua dog has a ferocious expression on its muzzle.

Alternative emblems

There’re at least four alternative emblems. One of them features only the mascot’s head, while the other shows him standing at full height. There’s also a “sports” version of the Black Rodger, where a baseball replaces the skull. The wordmark logo features the letters “E” and “L.”