The basic concept of the video is as follows: It opens with an excerpt from "Badman," a separate track that will prologue "We Run This" and a choreographed performance reminiscent of a collegiate drumline marching band. In keeping with the gymnastics theme of the film, the video will showcase Elliott in training for an upcoming competition with coach Dawes. These training sequences will feature a "balance beam in the sky" and "uneven bars in a basement laundry room." The video culminates in Elliott's "floor routine during the big competition."