It is said that in arts studies, the objective is to succeed in understanding an author’s thoughts and to reproduce them in writing. It is important to have autonomy of thought and a critical mind. There is a parallel with one of my experiences in SEO.

Without any objectivity, I state that SEO is certainly one of the most exciting jobs because the ways to approach it are so different. However, there is one common denominator to all the experiences that consultants and other cool job names ending with ” SEO ” could tell us: relationships with other professionals.

Today, there are a lot of tools to help you track your rankings. Without going into detail between those who offer a Desktop / Mobile split, tracking positions 0, etc. I propose you to track your rankings the old-fashioned way. Not out of phlegm but simply because some cases still require us to go back to our old ways.

Google as a tool is an excellent way to organize specific SEO tasks. Google Shopping is even more so because it gives us access to unparalleled granularity of information when it comes to consumer products.

Many methods exist to generate content, including natural language generation from numerical data. Despite all the attractiveness of computational linguistics, our work will lead us to generate content through summarization algorithms.

Offered by Google Cloud’s Natural Language APIs, entity and sentiment analyses classify terms and extract a general feeling. Dated 2015, a Google patent entitled “Rankings of search results based on entity metrics” demonstrates the value of using it in our SEO actions.

Developed by engineers assigned to the Google Brain team within Google’s Artificial Intelligence division, TensorFlow is an open source framework (since 2015) dedicated to machine learning. It is one of the most widely used tools in the field of machine learning.

Without the use of log analysis, one sometimes strives to optimize a page without it being explored or too little to produce a tangible result. Log analysis provides information accessible nowhere else, and guides SEO actions on factual elements.

Several patents have been filed by Google to quantify the opinions and reviews of Internet users from corpus that do not use traditional rating systems. The sentiment analysis then takes on its full meaning: how do we quantify so-called “raw” opinions?