Hamilton Southeastern Schools won't change its name despite conversations among leaders that it is confusing.

A company working with Hamilton Southeastern to rebrand the district and update its website officially recommended HSE keep the same name, said Superintendent Allen Bourff.

Conversations started in June, when the board was considering two companies to hire for the rebranding campaign. Board President Matthew Burke asked if the process could include changing the district name, which has been the same for its 50-year history.

Fishers High School opened in 2006. In a June interview with IndyStar, Bourff said it isn't always clear to families living outside the district that Hamilton Southeastern includes the second high school or even the city of Fishers.

Hamilton Southeastern is paying around $98,000 for the rebranding. District spokeswoman Emily Pace Abbotts previously said no taxpayer money would be used. Instead, the district will spend money it received for giving Coca-Cola exclusive rights to the district and other corporate scholarship funds.