Admap: March 2013

Neuroscience in practice
New research techniques are being employed to investigate recent theories about how the brain works and how neuroscience can be applied to market research to 'get under the hood' and determine what respondents are really thinking.

NEUROSCIENCE

Through neuroscience, we can determine how people really respond, not how they think they should respond. In this special Admap Focus article, Thom Noble of NeuroStrata examines how neuroscience can be used to improve the accuracy and quality of market research.