Another interesting backstage story in WWE has been told by Court Bauer, a former writer for the company. He stated that management purposely made it where CM Punk could never sell more merchandise than John Cena. Whenever the number for Punk merchandise would rise, the company would then produce more products for Cena. They also shipped out a lot more Cena merchandise to the live events to make sure Punk did not beat him.

After doing an autograph session over the weekend, CM Punk was made aware that some of the fans ended up taking the signed merchandise and put it up for sale online. That upset the former WWE Heavyweight Champion, stating that he was simply trying to do a nice thing for the fans but a few assholes end up ruining it for everyone. People have long criticized Punk for not being overly friendly, but things like these are the reasons behind that.