Every company wants to have a successful and effective marketing automation strategy. But, part of this is keeping up with the trends. What may be working then may not be as helpful after a few months or years. Though this can be a daunting and tedious task, you can...

Although long texts such as blogs and newsletters can be an effective digital marketing strategy, people nowadays can be too busy to read. Hence, videos become more interesting for some as it saves their time and is visually appealing. A video, short or full-length,...

Many business websites are too reliant on Google nowadays. However, there are instances in which a website would not pass the Google algorithm. Once Google drops your website it would greatly affect your business and revenue. In the same manner, when a website...

The dwindling industry of retail stores has been crippled mainly by technology itself. More and more stores have been closing their doors for the last time. The dominance of e-commerce sites in today’s time chokes the opportunities for physical retail stores to keep...

As a digital marketing professional, your main goal would be to boost your revenue through conversion. And while their many ways to go about it, experts deem the most effective method would be to create dynamic content. In a nutshell, dynamic content is the type of...