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Making Money With Xperia AR Effect Apps

I’ll be the first person to admit it’s taking Sony Mobile way too long to release the SDK for their Xperia AR Effects and this speech isn’t well prepared, but maybe it’s Sony Mobile’s leadership issues that will make this a profitable niche for people looking to get into Mixed Reality development. For some reason they’ve only created about 30 apps and yet they have millions of users and supposedly (if you watch the video) a lot of demand for more content. I’m curious why they haven’t committed more time and resources into creating content if it really is so easy. It sounds a little too good to be true, but if all you have to do is choose a theme, make some good artwork, create an Android app, and upload 3D models to work with their SDK this is a no brainer to try at least once and just see what happens. I’ve reached out directly to Sony Mobile and am waiting for the exact release date. If you want to stay updated on when this SDK comes out sign up for my newsletter and I’ll let you know as soon as I find out. Here’s a direct link to the speech from Vision Summit by one of Sony Mobile’s engineers talking about the SDK release: