The new Coconut Oreo Thins look exactly like the original Oreo Thins. — two chocolate wafer with a thin ghost white creme layer between them. The big fat clue that tells you they aren’t regular Oreo Thins before you pop them into your mouth is their Hawaiian Tropic sunscreen-like coconut aroma. Just one whiff and my mind is whisked away to a far away destination about one mile from my house to the beaches of Waikiki and rows of tourists that radiate the aromas of SPF 30-50. Even though it reminds me of sunscreen, it’s an inviting scent.

Now I’m one of those people who likes the flavor of coconut, but doesn’t like its texture. So if you’re like me, there’s good news because there aren’t any coconut shreds, slices, specks, or scraps.

Now I’ve had a problem with Oreo Thins ever since they debuted in the U.S. about two years ago. They’re too easy to eat. The serving size is four cookies. But sometimes I eat six. Sometimes I eat eight. And sometimes I eat enough to get a stomachache.

That hasn’t been the case with these. But there’s an odd reason why.

With that first cookie, the semi-sweet chocolate wafers allow the sweet, artificial coconut flavor to hit my taste buds with just the right amount. It’s delightful.

BUT.

There’s something I notice when I eat a subsequent cookie right after the first. The coconut flavor that I experienced with the first cookie almost completely disappears. It’s as if my taste buds are numb to it or the chocolate wafers are cocoblocking it.

Eating four, six, eight, or enough to get a stomachache doesn’t improve things. However, if I allow my taste buds to reset for 30 minutes or so, the coconut flavor comes back with another cookie. But those I eat right after lose their coconuttiness. It’s a vicious cycle.

Of course, your results may vary. But it’s disappointing to me because these are cookies I don’t want to put down. They’re really good. But to experience the best flavor, I have to put them down and wait. So I guess my original problem of Oreo Thins being too easy to eat is solved, but now there’s another.

Purchased Price: $3.98Size: 10.1 oz. packagePurchased at: Times SupermarketRating: 7 out of 10Pros: Great cookies. Right amount of coconut flavor with the first cookie. Smells nice. No coconut bits. Pikotaro.Cons: Subsequent cookies don’t have as strong of a coconut flavor as the first when eating one after another. Having to let my taste buds reset in order to enjoy these cookies. Eating so many cookies that I get a stomachache.

haha “cocoblocking” is genius, Marvo. I’ve had this similar sensation with more experimental ice cream bases that aren’t done well enough – first couple bites are great and then the flavor just becomes “cold”.