- Choosing a method to deliver your survey…is an important consideration.…Should you send it via email?…Maybe use a popup on your website,…or perhaps an old fashioned paper and pen…survey would be most effective.…This video will show you how to choose the right…delivery method for your customer service survey.…To start, there are two key considerations.…The first consideration is whether the survey…is easy for your customers to discover and complete.…Think of your survey of as an extension…of your organization's customer service.…

You want the survey to be simple and easy…so you'll get high response rates,…and you won't risk annoying your customers.…The second consideration is whether the survey…makes it easy for you to capture and analyze the data.…We all have limited time and resources,…if your survey takes too much time to analyze,…or too much of a budget to implement,…it's unlikely that your survey will be worth the effort.…Keeping in mind that we want our surveys to be…easy for our customers and easy for us,…

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Released

6/8/2015

Customer surveys are rich sources of information and essential guides to areas where customer service teams can improve their focus. In this course, Jeff Toister provides step-by-step instructions for designing and implementing effective surveys and analyzing the results. He'll give you tips on increasing response rates, writing effective questions, and turning the data into actions that can improve service quality.