Designing UI to match the voice of the brand

Adapting the GIF Maker into an iMessage app

Teaming up with The Working Assembly, I was responsible for the interaction and UI design of the website. The objective was to deliver a modern, fun and inviting website while integrating the brand’s voice and aesthetic.

During my first week at Tumblr, I worked with the Messaging team to convert the GIF maker into an iMessage App. I worked closely with the iOS Engineers and Product Manager to ensure the GIF Maker experience was seamless for quick GIF creations in Apple’s messaging system.

Custom iconography

Adapting the GIF Maker into an iMessage app

I created a set of icons to enhance the content and to ensure a cohesive and unique experience throughout the website.

During my first week at Tumblr, I worked with the Messaging team to convert the GIF maker into an iMessage App. I worked closely with the iOS Engineers and Product Manager to ensure the GIF Maker experience was seamless for quick GIF creations in Apple’s messaging system.