It is highly unlikely that any entrepreneur woke up one morning and said, today would be a great day to start a business. It’s much more likely that every entrepreneur first sought to either solve a problem or serve a calling. Most are dissatisfied with the status quo...

No matter how smart you are, no matter how brilliant or innovative your business model, no matter how talented your staff, or how much money you have to promote your business, if you fail to communicate well, you will not succeed. Just remember, communication is a...

In a previous post, I’ve outlined Why Culture is Important. Now, let’s talk about how to create one. First, please understand that I’m only concerned with company’s that take the long view. If you’re building or buying a company to “flip it” this series of articles is...

Not everyone on your mailing list will make a donation or a commitment so you must try to focus on those prospects that offer the greatest potential. Remember, the “80/20 Rule” applies to donors as well as respondents in other marketing campaigns. 20% of the donors...

People don’t get excited about making a donation… they make a donation because they’re excited about what it will accomplish and who it will help. Therefore, it is imperative your donors know how their money will be spent. They deserve this information and you should...