Is paid media worth it? The research team at TechnologyAdvice have partnered with Unbounce to survey 456 Internet users about banner and display ads, social ads and sponsored search engine results. Here is the infographic. The results are sobering to say the least.

If you’re willing to test sponsored content (or native advertising) and sponsorships and other non-invasive forms of advertising, prove you can increase pageviews and the amount of time a visitor spends with your content and you can charge more.

"Brand journalism means that companies act like publishers. So it’s not about shooting a video about how the company was founded (that’s storytelling), or developing white papers and blog posts (content marketing). Brand journalism incorporates the journalistic mind-set. That means informing your audience about relevant trends and developments in your market – even if they don’t affect your company in any way."

In today’s world, advertising is evolving towards ‘storytizing,’ which is driven by earned media, not paid. In earned media, our customers are deciding what is relevant, what they will share and whether they will, quite frankly, pay attention.

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.