They all go together, at least in advertising, which is the inspiration behind Mountain Dew’s first foray into the big game since 2000: A monstrous, but improbably cute, amalgamation of puppies, monkeys and babies called PuppyMonkeyBaby. Of course, there’s even a hashtag for it already, #puppymonkeybaby.

Mountain Dew’s Puppymonkeybaby was released — not from its cage, but rather the ad was released — Thursday morning. The critter stalks three guys sitting on a couch, licks one of them, dumps a bucket of ice on another, then gets them to dance.

Also, per the NFL, babies are actually conceived during or more likely after Super Bowls. As proof of that unusual theory, the NFL posted an ad Monday, entitled “Super Bowl Baby Choirs,” featuring kids who were born nine months after a Super Bowl.