At the moment, the details are vague; we don’t yet know how the lucky 500 will be selected. And the food offering won’t be announced until the day of the deal.

“Jeff gets to play himself in the ads [like he did in a 1999 commercial for the Apple iMac]. He came up with lines spontaneously, which was great to work with,” says the head of marketing at Menulog, Tasman Page. “And he’s the nicest guy.”

Goldblum will also be sharing discounts and freebies (via ads, not in person) over the next few months, starting next week.