Trying to explain a concept like online advertising to children is no easy task, especially as it isn’t the most gripping subject matter. With a little help from illustrator Dominic Owen and animator Will Samuel, the UK’s Internet Advertising Bureau has managed to come up with a way for kids to learn about the treacherous world of online ads.

The two and a half minute animation includes pictures of cats, skateboarding, and a game called Willy the Walrus, all of which do wonders to turn an otherwise uninteresting subject into something bearable. There’s probably been a few adults who have found the video useful as well, just because it doesn’t try to overcomplicate the message.

See for yourself what we’re talking about in the video below, and imagine how many other topics could be made a lot more entertaining with a little bit of imagination of animation.