Disney (NYSE: DIS) is ticking higher on the session amid the company announcing a new gaming platform.

The idea is much like the aforementioned "ToyBox" idea hitting the Internet earlier in 2012. Disney executives said all prior intellectual property would be available and it would be more like a new interactive platform.

Disney isn't building its own console; the new platform will be available to play on different mobile devices, consoles, PCs, and online.

There will also be physical toys available for a broader interactive experience.

Shares of Disney are up 0.6 percent. No official release has been issued from the company.