Perhaps the only thing that changes more rapidly than technology in today's amped-up digital environment is the terminology used to describe that technology and its impact on consumers--and marketers. One recent example is the advent of the term "omnichannel" marketing, which many struggle to differentiate from another relatively recent term--"multichannel" marketing. Still, those who are most enmeshed in the field say there is a key distinction between the two, and it's one that will have an impact on marketers as they continue to seek ways of having a meaningful impact on the consumers they hope to engage. And, importantly, it's less about technology than it may seem.

FAST Signs OEM Agreement with Day Software

Day Software, a provider of global content management and content infrastructure software, and Fast Search & Transfer (FAST), a developer of enterprise search technologies and solutions, has announced that FAST will bundle Day's standard connector technology as part of an original equipment manufacturer's (OEM) agreement. Under the terms of this agreement, Day will deliver JCR (JSR 170) compliant connectors for legacy repositories. The FAST connectors are part of Day's repository connectivity family of products. Day's connectors enable enterprises to access all organizational content through a standardized API.