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When you designed your logo, website, business cards, marketing materials and your products, you probably spent some time picking colors. But did you know that color has a big impact on what people buy?

Studies show that up to 90% of judgments about products can be based on color alone. Consumers place color above other factors such as sound, smell and texture. That’s because even if they’re not consciously thinking about it, people associate color with different things and feelings.

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