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On the eve of TIFF ’12, the busiest time of year on the fourth floor, the building is abuzz with phone calls, scheduling, organizing, and the inevitable rescheduling. With visions of
red carpets and fabulous parties in our dreams, during the day, the rock-it promo team is running on pure adrenaline, and loving every minute of
it! Today, we give you an inside look at some of the awesome events that we’re working on for this year’s
festival because, as busy as we are, this is also the most
exciting time to be a publicist in Toronto.

On opening day, we’re starting off on the
right foot with a shopping event to coincide with Fashion’s Night Out. RAC Boutique is hosting its second annual
Bazaar which promises an amazing shopping experience. Held in the historic Burroughes
building on Queen Street West, The Bazaar will feature vendors from across Toronto who
have joined forces to offer the best of the city’s fashions to the public.

While some of us will be helping Toronto’s most fashionable, others will be at theDrake Hotel to celebrate the launch of TIFF with a blow-out bash sponsored byStella Artois and Sailor Jerry. Bring your
inner rock star and take advantage of free tattoos and hair cuts from the
Sailor Jerry Airstream and party along to performances by indie
superstarsStill Life StillandDinosaur Bones before The Darcys headline the main stage.

The girls of the fourth floor will also be seen nightly at Soho House Toronto, as it acts as host to some of TIFF’s hottest parties. The evenings feature signature cocktails from Grey Goose, great music and a chill vibe, making it a hotspot for visiting talent.

With all this on the go (and more!), being a publicist is kind of reminiscent
of being a Girl Scout; we always have to be prepared. There’s a constant checklist running through
our brains and here are some items/life-savers that you can find in our
cutest (yet most functional) purses (cross-strap, natch) at any time from September 6 to 16:

A pair of squishable flats

Pens/hi-lighters

Cell phone and charger

Extra cell phone!

Vitamins

Water

Hair elastics

Gum

Band-aids

Energy bars, snacks and Redbull

Lip gloss

Stay updated throughout the
festival by following our Twitter hashtag
#rockitTIFF. We’re ready for you, TIFF 2012!
Here’s to the start of a wonderful 11 days full of hard work, a bit of glitz, a dash of glam, tired
feet, late nights, and a whole lot of fun!

Admittedly, most of us weren’t the biggest beer fans until we became well acquainted with various university beer promos: Toonie-Tuesdays at the campus bar, beer pong tournaments and $25-four-litre pitchers at an infamous Toronto pub. Beer used to be a means to an end, but years of enjoying this beverage have led to true love of that refreshing combination of hops, barley and bubbles.

Here are some of our favourite ways to consume brewskis, with a summer spin:

The Beergarita
A lovely combination of lime, tequila and Mexican beer that is delightful when enjoyed on a patio.

1 can frozen limeade1 pint tequila3 to 4 Corona (or other similar beers)

Combine one cup of tequila with three to four beer in a large pitcher. Stir in limeade and serve over ice with a slice of lime and dash of salt. Mmmmm.

The Beer FloatJosh Rubin of The Toronto Star opened our eyes to the possibility of beer as a dessert beverage. It’s a tasty, sweet snack that’s perfect for a warm evening.

Vanilla ice creamDash of maple syrup1 bottle Rickard’s Dark(or other flavoured beer – we are keen to try the Nickel Brook Apple Pilsner with a scoop of vanilla and dash of cinnamon, and Mill St. Coffee Porter with a scoop of chocolate).