If reaching your audience through industry influencers is on your to-do list for 2018, realize that there are different types of influencers, and you likely will benefit from including variety in your influencer marketing strategy.

Recently, I sat down with Kevin Akeroyd, the CEO of Cision®, and Dr. Rainer Mathes, the president and co-founder of Prime Research, to discuss Cision’s recent acquisition of Prime Research and what it means for existing and future customers. In this video, Akeroyd, and Dr. Mathes explain how the marriage of these two companies will bring […]

Social selling is a special art that brings the community of social media to online brands to help build customer relationships far before any sale is made. Selling online is all about trust and the customer experience.

As PR professionals, the media list may arguably be one of the most important components in your outreach process. Working in PR can be overwhelming and taking the time to building a successful media list can often fall off your list of priorities.

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. As a refresher, earned media refers to any site or blog (even social media mention) where a […]

As marketing budgets grow, much focus has been on digital marketing for owned and paid media. Whether it be a focus on mobile and e-commerce experiences or more investment in search and display advertising, earned media has often been third in line in the overall marketing mix.

As social media becomes woven into the workflow of communications professionals, it can feel daunting to understand what content will resonate with your influencers and the target audiences that engage with them. Learn what influencers are saying about your brand on social.