In the media-Chinese brands across Europe - Part 2

These Chinese brands have turned from local, national ones to world organisations.

Commercially, these dynamics have just started. In the view of competitors such as Electrolux, Samsung, Whirlpool and Bosch-Siemens, Haier, for instance, calls for between 3% and 4% of the market share in France with a two-digit growth. For those who are constantly wondering about the ROI of social media, Haier represents a shining example of social media strategies contributing to the development of a brand in a different, local ecosystem.