Color is powerful. Without words, color can communicate meanings and messages and affect the way we think and feel. An example that clearly demonstrates the power of color is a logo. In fact, the number one visual component that will be remembered about a logo is its color.

Valdosta State perfectly encompasses everything that the color red symbolizes.

Red is an attention grabber. It is bold, energetic and lively, and it communicates strength, power, and confidence. Sound familiar?

Here are a few other words that are associated with the color of red:

Passion

Action

Ambition

Determination

Many powerhouse brands have also joined VSU in using a bold shade of red to communicate their brand to the public. Here are just a few:

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