Certificate in Digital Marketing

Gain skills and strategies to enhance your career path

Digital marketing is now a necessary skill in the modern workplace, whether you are
a marketing professional, manager of a marketing team, or an executive who needs to
understand the strategic landscape of the modern marketplace. The Terry College of
Business has partnered with Silicon Valley experts to design comprehensive training
programs specific to these job roles, to provide you access to the knowledge you need,
and the skills and strategies required to enhance your existing career path and knowledge
base.

Digital Marketing Certification Options

This 3-month course is designed for business professionals who seek to better understand
digital marketing at a high level. It provides a foundational framework for mastering
all major digital marketing channels.

This 6-month course is built to support existing marketers to further advance their
professional skillset. It includes topics covered in Digital Marketing for Executives,
plus advanced classes in search/PPC marketing, conversion optimization, SEO, and web
analytics.

This 6-month course immerses media and marketing professionals in the fundamentals
of digital media marketing. It includes all topics covered in Digital Marketing for
Executives, plus advanced classes in social media, email marketing, content strategy,
and mobile marketing.