Environmental Pollution: Is There Enough Public Concern to Lead to Action?

Sharma, Navin C.; And Others

Environment and Behavior, 7, 4, 455-471, Dec 75

Research indicates that the impetus to solve pollution problems may have to come from processes outside the realm of ordinary problem solving institutions. Mass media exposure and involvement in the political process are ineffective in generating antipollution sentiment. "Grass roots" movements based on informal communication may emerge to combat pollution. (Author/MR)