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About the brand Guerlain

Guerlain fragrance | Guerlain beauty - A legend in the world of beauty and perfume. With more than 180 years of tradition, Guerlain is one of the most famous and respected brands in the world.

Guerlain was founded in 1828 by Pierre-François Pascal Guerlain who opened his first boutique and started selling fragrances and beauty products. By the mid-19th Century, Guerlain was the most popular perfumer in Paris, creating exceptional scents like the Eau Impériale. He ended up catering for most of the European royal courts.

Since his era, more than 200 fragrances for both women and men have been created under the Guerlain brand, with Pierre-François Pascal’s descendants continuing in both running the family business and designing new perfumes.

Guerlain is renown for using the highest-quality ingredients and being very innovative and particular about their compositions. Especially one of the founder’s sons, Aimé Guerlain, proved to be qutie the pioneer when it came to new aroma chemicals that could be used in perfume, which is how his Jicky became one of the first fragrances ever to contain coumarin.

The brand is also an expert on beauty products, having come up with some of the most coveted makeup and skin care products on the market.

In 1994, Guerlain stopped being a family business and was acquired by Louis Vuitton Moët Hennessy. However, that was not the end of the brand’s fame, and numerous new products have since been launched under the name venerated name of Guerlain.

It is no wonder that Guerlain has been a favourite of many famous and important people. These days, it’s more often celebrities than royals endorsing the brand and making it part of their core beauty kits. From Rihanna, Courtney Love or Jennifer Lopez to Jessica Biel and Gwyneth Paltrow, Guerlain is popular with highly successful women of exquisite taste.

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