Casio Unveils Two New Ultra-Compact Exilim Models

DOVER, NJ --AUGUST 31, 2009
-- Casio America, Inc. and its parent company, Casio Computer Co., Ltd.,
is proud to announce the release of two new digital camera models
today, the EXILIM Zoom EX-Z280 and EX-Z33. The newly designed EXILIM
Zoom EX-Z280 and EX-Z33 are the ideal cameras for new comers to digital
photography or families seeking a second or replacement camera. Both
models feature modernized features and improved image processing that
simplify capturing images of family, friends, special events, holidays
and everything in between with ease.

At the heart of the new EX-Z280 is the EXILIM
Engine 4.0, which delivers higher image quality and lower power
consumption in an even more compact body. The high-speed dedicated
image processing CPU, in addition to an ordinary CPU, allows the camera
to perform complex processing right on the camera. An update to
Casio's Dynamic Photo feature now lets users add animated clip art to
any picture without software and using only the camera. These
creations can be printed or output as an e-greeting videos that can be
emailed or posted on social networking sites. Casio's innovative
function retains a prior function for cutting out moving people or
objects as if from a Hollywood green screen, and placing them into
other still backgrounds without the need of special software.

Reflecting
Casio's commitment to producing high quality photographs, the new
cameras provide feature rich and enjoyable photography functions --
beautiful imaging and easy of use for all level of user. Other
noteworthy features include Makeup function which not only recognizes
faces but adjusts focus and exposure offering optimal conditions for
the perfect picture. Handheld Night Scene function and Lighting
function automatically detects and corrects difficult situations due to
poor lighting, camera shake and backlit scenes where subjects-people or
scenery can be poorly exposed.

The EX-Z280 also features a
720p HD Movie function which takes quality videos at 1280x720 pixels.
YouTube™ mode also enhances this feature by allowing users to record
video and save at the ideal size and quality settings for fast and easy
inclusion on the popular video sharing site.

The EXILIM
EX-Z33 is a 10.1 megapixel digital camera with a 3X optical zoom lens.
The EX-Z33 features a quick access dedicated movie button that allows
users to record widescreen movies with a 16:9 aspect ratio.
Additionally, the EX-Z33 is compatible with commercially available SD
memory cards. This camera combines a stylish, slim body with
high-powered features that allow on-the-go photographers the ability to
capture a memorable moment where ever they are.

"Casio
strives to develop innovative digital cameras with exciting features
for new comers and professional photographers that enhances their photo
taking experience," says Toshiyuki Iguchi, Senior General Manager of
Casio's Digital Imaging Division at Casio America, Inc. "We are
thrilled to expand the popular EXILIM lineup with the additions of the
EX-Z280 and EX-Z33."

The EX-Z280, available this September
2009, will have an MSRP of $179.99 and will be offered in a silver body
color. The EX-Z33 will also be available in September with an MSRP of
$119.99. The EX-Z33 will boast stylish new colors, including black,
light pink, vivid pink, silver and blue.

The
EXILIM Engine 4.0 features a high-speed dedicated image processing CPU
in addition to an ordinary CPU, allowing the camera to perform complex
processing such as is required to allow users to combine images right
on the camera. Casio developed the new engine to make possible
beautiful, high-quality images, with outstanding color reproduction and
a rich tonal range that guarantees superior visual expression, and
noise reduction at high-sensitivity levels.

Various new functions make the most of the new EXILIM Engine 4.0

New Dynamic Photo e-Greeting function

This
innovative function has been updated with the ability to add a number
of different animated graphics to still pictures in the camera; these
creations can be easily viewed on the monitor or printed. The picture
with its added animation can also be converted to movies that can be
emailed or posted on social networks as e-greetings. The Dynamic Photo
function still retains its original ability where a picture having a
moving subject can be automatically cut-out as if from a Hollywood
green screen, and added to another still background image in the
camera. The newly created moving subject and still background image can
be converted into a movie and shared, and all of this takes place in
the camera without the need of special software.

Makeup function

In
addition to recognizing faces and adjusting focus and exposure
accordingly, the camera can make adjustments to smooth skin in images
and soften facial shadows caused by sunlight, creating beautiful
photographs of people's faces. The photographer can choose from one of
twelve levels of skin beauty using different strengths of image
processing, and can shoot after viewing the results in the LCD monitor.

Handheld Night Scene function and Lighting function

The
camera can automatically detect difficult situations, such as night
scenes where there would normally be camera shake, and backlit scenes
where faces or backgrounds can be poorly exposed, and then make the
most appropriate settings. All the user has to do is to press the
shutter button to take great pictures.

Tracking AF

The
camera incorporates an autofocus function that automatically follows a
moving subject. When a subject leaves the frame the camera makes a
record of it, and when the same subject once again enters the frame it
is recognized by the camera, and auto focusing is resumed.

High Resolution 720p HD Movies

The
camera also features an HD Movie function. Just press the dedicated
Movie button to take beautiful movies at 1280x720 pixels.

YouTube™ Movie Mode

Movies
can be recorded and saved using the ideal size and quality settings for
the world's most popular video sharing site, YouTube™. Recorded movies
can be easily uploaded to YouTube™ using the included computer
software.

Easy Mode helps new comers become an expert with common settings

Using
Easy Mode, photo settings are restricted to just image size, flash
on/off and self timer, and these are displayed on a simplified menu
screen.

EXILIM Zoom EX-Z33

A stylish, slim body

The
EXILIM Zoom EX-Z33 is a 10.1 effective megapixel model with a 3X
optical zoom lens, and its slim body just 18.1 mm thin body won't take
up much room in a pocket or purse (17.4 mm at the thinnest point).

Convenient Face Detection function

The
camera automatically detects people's faces, allowing users to take
well focused and beautifully exposed pictures of the faces of their
intended subjects.

Appealing widescreen movies

Simply by pressing the dedicated Movie button, users can record widescreen movies at 16:9 aspect ratios.

YouTube™ Movie Mode

Movies
can be recorded and saved using the ideal size and quality settings for
the world's most popular video sharing site, YouTube™. Recorded movies
can be uploaded to YouTube™ using the included computer software.

Easy Mode helps new comers become an expert with common settings

Using
Easy Mode, photo settings are restricted to just image size, flash
on/off and self timer, and these are displayed on a simplified menu
screen.

Eye-Fi wireless LAN cards accepted

The
camera is compatible with commercially available SD card type Eye-Fi
wireless LAN cards. When an Eye-Fi card is inserted in the camera, its
presence is confirmed on the LCD monitor. The transfer of image data is
also displayed on the monitor.