Apple's Amazon Echo Competitor Sounds Goddamned Terrifying

Earlier this week The Information reported that Apple is making a smart hub to compete with the very cool Amazon Echo and recently announced Google Home. This is not shocking. Consumer technology companies new favourite thing is to get their remarkably well-designed talons into every aspect of our lives. If we want the convenience they promise then we have to sell a little bit of our digital soul.

The device would be “self aware” and detect who is in the room using facial recognition technology. That would let the device automatically pull up a person’s preferences, such as the music and lighting they like, the sources said.

It’s great that Apple wants to effortlessly acknowledge my love of mood lighting and a little Sleater-Kinney. It is also the stuff of ol’ George Orwell’s nightmares. [CNET]