I have come to the realization that we as a society do not understand the word "no". We apparently have been so conditioned to receiving everything we want at a moment's notice that we cannot even fathom that someone would tell us we can't have it.

For example:

Customer: Where is your Jell-O?Tim: We don't sell Jell-O. But we do have Knox gellatine which you can make your own gellatine dessert from.Customer: So, you don't have Jell-O?Tim: No, we don't carry Jell-O?Customer: Why not?Tim: Because it contains artificial coloring and flavoring. We don't put any products with artificial ingredients on our shelves.Customer: So, you don't have Jell-O?Tim: That would be what I am trying to tell you.

I have conversations like this everyday. Questions are constantly asked that can only be answered with a big fat NO. Not maybe. Just no. But yet, customers can't believe they are hearing the word "no".

Why are we so needy as a society in general? To some degree, we must accept that our questions will have at least two answers. One positive and one negative. For some reason, we cannot see that. If we are so informed and educated, we surely understand that there are times when we will not be able to get what we want. Right?