Data Analysis

Something I frequently hear is the phrase “Data is the new oil”. This is supposed to have us picture data as the great commodity of the 21st century, or even more, ourselves as the next Rockefeller if we can just pick it up off the ground and simply refine it. The problem with this is that data is not a commodity. We c…Read More

Today’s marketers are faced with constant data explosion. Customer data is tracked from television spots, radio ads, direct mail campaigns, search, display and social media interactions. The ability to prove ROI on a campaign is never for a lack of the quantity of data available. But, the insights gained from this data and the acti…Read More