Eternity Brewing Company, LLC

Monday, January 22, 2018

Wow! 2017 has already blown by us and we’re getting all settled into 2018!

We were lucky enough to ring in the new year by having an Early Countdown With Eternity party on New Years Eve, a night was packed with fun, a photobooth, and re-releases of two past crowd favorites- Midnight Progress, and it’s bourbon barrel aged counterpart, Ominous Excursion.

State Side Deli also set up in our taproom with some of the yummiest sandwiches and snacks we’ve ever feasted on! The night continued with an early countdown at 9pm (you know...because we were so excited for the new year!).

In 2018 you guys can expect a lot of cool events! Right off the bat we have our Mug Club Chili Cook-Off, one of the most anticipated annual events. You can expect to see a lot of new beer pairing events coming up (even one with locally sourced artisan chocolates coming up in Feb!). We’re also very thankful to continue our legacy of working with community organizations. Team Eternity will be reprising our event partnership with The Arc of Livingston County for our 3rd annual Luau later in February, a great event for a great cause (you can get more details on our FB event page)! That’s just the tip of our iceberg of events, so stay tuned for what we have in store for the rest of 2018!

We would like to thank each and every person who has supported Eternity Brewing this past year, whether you were a first time visitor or one of our seasoned Mug Club Members, all of you made this another awesome year for Team Eternity!

Thursday, November 2, 2017

The guys and
ghouls were out this year at our 4th Annual Halloween Party! We had a
great turn out with a unique spread of fantastic costumes participating in our
staff judged contest! Three lucky contestants won prizes for having the best get-ups
of the night:

People were
howling for our special beer release, Ominous Excursion, a BBA porter with
chocolate and coconut notes. It was a dark and flavorful beer perfect for a
night of tricks and treats!

We cannot
wait to see what everyone has in store for us next year. Until then, stay
spooky friends! Cheers!

Thursday, October 19, 2017

Just last month, Eternity Brewing had the privilege of revolving around the sun THREE times! We could not have made it to 3 years without the support of all of our beer-enthused guests. Thank you to everyone who has supported us here for the last three years, and those regulars who we have come to know and love seeing walk through our doors.

For our 3 Year Anniversary, we debuted five new beers on tap. Making their premier, we had Aerial Ace, BBA Snake Staff, Château Pépé, 3rd Revolution, and Gale to Glass available on tap (with the latter two beers available in brand-new, wax sealed bombers). We also had a bottle-exclusive, vanilla bean variant of 3rd Revolution called Lunar Revolution, available in bombers only! Our brewer, Zac, wanted to bring new styles to the table that we have never before brewed. You all gave us excellent feedback and gave us tons of motivation for year 4!

This year has shown us how lucky we are to be a part of this community here in Howell. From our regulars to first-timers, the amount of friendly faces that we are fortunate enough to encounter is always the most rewarding factor for all of us in Team Eternity. As always, we appreciate the joy you all bring to us working here.

Sunday, June 25, 2017

Beer, food, flavors, and friends; these are a few of our favorite things. They’re even more enjoyable when you can have all four at once, which is the complete recipe for our Taste of Eternity events. Not only are we bringing fun flavors and beer together, we’re bringing friends and families together to enjoy a fun and unique beer-drinking experience.

We’ve all had a beer that made us say “Wow, this would taste great with _____!”. Maybe it’s a certain cheese, meat, or...Girl Scout cookie?? Things took a sweet turn during our Taste of Eternity Girl Scout Cookie Pairing Event back in March. We matched four of our beers with four Girl Scout Cookies for a fun take on dessert, and a sweet way to taste some beer!

For those Mug Club members who enjoy their libations, we hosted the Mug Club Taste of Eternity: Cocktail Edition, a guided tasting of cocktail-inspired beers that were reminiscent of some of popular cocktail styles. With the flavors of a Mojito, White Russian, Second Circle, and Bloody Mary, Zac guided our Mug Club participants in this tasting while explaining the way we were able to transform our beers into a cocktail-like experience. We can all say cheers to that!

This month, the taproom will be hosting a Ben&Jerry’s and Beer Ice Cream Pairing Party. Four creamy and rich ice cream flavors will be matched with four of our beers to create a whole new meaning to the phrase “enjoying a pint”.

What other styles of pairing events would you like to see us host? Let us know in the comments what would tickle your taste buds!

Thursday, May 4, 2017

Many of you have started to notice that Dayna is beginning to get quite a bit of a beer
belly. We just thought we would share a post to confirm that the rumors are
true, Mike and Dayna are expecting their first child in early June! We also thought this would be a great time
to answer some of those oh so common questions that we know many of you have
been dying to ask!

Q. Do you know if
it’s a boy or a girl?

A. We love a good
surprise! So, we have decided not to find out the baby’s gender. We’re just as
excited as you are to find out what we’re having.

Q. Do you have names
picked out?

A. Yes! And just in
case you were going to ask, we are keeping those a secret until our baby is
born. As we already mentioned, we love a good surprise.

Q. You’re due in
June? Awesome! You should have your baby on my dad’s birthday!

A. While that would
be really cool, Dayna is not taking requests at this time.

Q. Is the nursery
ready?

A. To be totally
honest, nope.

Q. Are you painting
the nursery?

A. See answer above.
When do we have time to paint?! We’re sticking with the current neutral color
that it already has.

Q. Does this mean
that Zac is now the main brewer at Eternity?

A. Yes! We’re
fortunate to have him!

Q. How have you been
feeling?

A. We are all feeling
well and healthy.

Q. Do people ask to
touch your stomach?

A. So far, nobody has
lost their hand. Ha! Let’s keep it that way. Look with your eyes, not with your
hands.

Q. Can I tell you my
delivery story?

A. No, this is our first. Dayna is not cool with freaking out. Let’s continue with our theme: We would
like to be surprised.

Thank you for being on this journey with us. We are looking
forward to expanding our family and finally getting to meet this little human.
We appreciate your prayers, support,
and positive comments at this time.

Saturday, February 25, 2017

We released a new beer, Grandpa’s Bungalow, a Tequila Barrel
Aged lager with lime and salt. We donated a portion of this beer’s sales to The
ARC of Livingston. The ARC was also able to get a bunch of donations for leis!

It was a fun night with yummy food from Hickory BBQ to boot!

Our staff voted for the best Hawaiian shirts in the crowd.
Check out these guys! They went home with some fun prizes too!

If you didn’t get a chance to stop in, we will most likely
continue the tradition next year! It is a great way to warm up and have fun
with those crazy Hawaiian shirts!

Sunday, January 22, 2017

This past week I read this article about beer yoga. No, I don’t mean do some yoga and then go drink a beer, I mean, with beer in hand, do some yoga and take a drink every once in a while. Don’t believe me? Here is the original article.

IMAGE: BIERYOGA/FACEBOOK

IMAGE: BIERYOGA/FACEBOOK

I recently got back into yoga. I am not devout about attending classes, but every once in a while I start up a class and get back into the stretching and muscle toning that it is good for. I also don’t really get into the spiritual side of it. I do however, enjoy how relaxing it can be at times, or on the flip side, how great of a workout it can be without feeling like a work out!

Reading this article made me wonder if we can ever do something like this at Eternity. Sure, we have hosted yoga classes in the past and after the class, people are welcome to walk up and grab a drink, but could we ever pull off this full-out BeerYoga?

We would need the right instructor of course. These guys are serious. When you first read the headline you chuckled a little didn’t you? No? Well, I did. Anyway, if you actually read it, there is no joking, this is a serious thing. I wouldn’t mind trying it out myself. Is there anyone out there who can combine these great things and come teach a class here? Don’t be shy! Let’s try it!