Carolina Wild is hosting a "Purple Power Cocktail" promotion during the month of February 2016 in honor of NC Sweet Potato Month, and the launch of their newest juice, Purple Power, made from North Carolina purple sweet potatoes.

Bartenders will create and promote a featured craft cocktail during the whole month of February using Carolina Wild's newest juice as one of the ingredients. For participating in the "Purple Power Cocktail" promotion, bartenders will receive a Carolina Wild flask, and have the opportunity to win a $250 Visa gift card. Carolina Wild will provide bartenders with Purple Power juice for the promotion.

"Purple Power Cocktail" table tents will also be provided by Carolina Wild and should be displayed at the participating establishment's tables and bar. Restaurants/bars should also promote their participation in the "Purple Power Cocktail" promotion on social media using #PurplePowerCocktail throughout all channels.

The bartender with the most buzz on social media from patrons will win a set of Carolina Wild high ball glasses and a $250 Visa gift card. Bartenders are encouraged to tell their patrons to post photos of the Purple Power Cocktail on Facebook, Twitter and Instagram using the hashtag, #PurplePowerCocktail.

Please track the number of Purple Power Cocktails sold. A follow-up survey will be sent to all participants requesting this information along with other feedback.

Bartenders must also submit a photograph of the cocktail along with the recipe for the featured "Purple Power Cocktail." Recipes and photos will be posted on social media beginning in February 2016 and on Carolina Wild's website.