Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.

Independent league baseball in New Jersey means thinking outside the boxes when it comes to promotions, but not so much when it comes to a sales mentality. Dave Marek has risen through the ranks of the Somerset Patriots for the past 17 seasons, becoming senior vice president of marketing. Marek discusses the ways in which the Patriots focus on a customer-first mindset, especially when it comes to establishing larger, more impactful group experiences. Marek talks about his experiences with promotions, including having Donald Trump delivering the first pitch via landing his helicopter on center field, and the ways in which to get a community excited for the product every summer. Twitter: @DMarek94