Brick-and-mortar stores know to put their best foot forward. Keeping stores well lit, properly stocked and staffed by friendly employees is Retail 101 — but in the age of e-commerce, retailers must put their digital foot forward as well, and learn to keep their balance. With nearly 50 years of retail excellence under their belt, Big Red Liquors sought parity between their customer experience in person and online.

Raidious partnered with Indiana’s largest liquor store chain to revitalize their social strategy. With a new system in place, Big Red would be able to better cater to their loyal purchasers of limited-quantity spirits, and offer them the top-shelf experience they had come to expect from the company.

Read how Raidious and Big Red Liquors raised a glass to a better digital experience and raised awareness of a unique delivery offering. Check out the use case right here.