ifussss, which stands for “if you see something, share something,” is a platform for accessing user-generated breaking new video. The app, which will be available for iOS and Android on September 9, allows users to record and share 30-second clips (metadata will be added automatically). The platform will filter and clear the rights to each video.

Publishers can monitor and search content on ifussss and download clips for a “small fee”, part of which will go to the original videographer.

Use: Engage the community to provide photos for stories or events; increase engagement for advertisers with customers and prospects

Scoopshot is a “crowdsourced” photography platform that connects photographers (amateur and professional) with media companies. Publishers can create a “task” on Scoopshot and ask Scoopshot users to submit photos related to that task. For example, if a newspaper wanted photographs from a July 4th parade, they can create that task on Scoopshot and hope that local photographers respond (publishers can identify how many potential Scoopshot photographers reside in a particular location).

All photos cost $5 (of which the photographer gets half) and can be bought by anyone (not just the task creator). Publishers can create tasks for free but pay extra for things like mobile app alerts, including a logo or a task banner and extending the timeframe for the task.

Publishers benefit by getting access to photos of events they may not be able to cover (but our valued by the community) and creating deeper relationships with community members. They could also use the service to increase engagement for advertisers, for example asking Scoopshot members to submit photographs of dresses they covet from Macy’s or their meals from Olive Garden that could be included in advertiser ads.

Prss is an app that allows non-technical users to create magazine-like publications that use the iPad’s native interactive capabilities. The app, which is now in beta and is scheduled to be publicly released at the end of the summer, uses the iPad’s interface — swiping, tapping, pinching, etc. — instead of menus to create multimedia and shareable magazines. The product also dramatically reduces file sizes for speedier streaming from the cloud.

The Netherlands-based company used the technology to create TRVL, the iPad’s most-downloaded travel publication. Their current business model is to offer the app for free and charge a small fee per download.

Publishers who want to offer iPad users a more compelling, native experience with inexpensive and intuitive creation tools, should explore this application.

Use: Increase engagement and exposure through a video summary version of news stories on mobile devices

Wibbitz is a new iOS-based mobile app that automatically creates a video summary of a text news article or blog post, incorporating images, graphics and text. Wibbitz app users can select stories from a variety of categories and hear a computer-generated voice read a summary of the story while watching related images and animated infographics.

Wibbitz has reportedly partnered with 50,000 sources including AP, CNN, Yahoo!, Reuters, Huffington Post and NBC to provide with to the site. PaidContent reports that Wibbitz will provide publishers with its technology “at some point in the future so that they can incorporate Wibbitz’s service into their own apps,” with the London Telegraph the first to do so next month.

Publishers may want to consider partnering with Wibbitz to gain exposure for their own content and contact Wibbitz about incorporating their technology to easily provide mobile users with a more engaging news experience.

Facebook is taking on Twitter/Vine with a video version of Instagram. The app will allow users to create a 15-second video (compared to 6 seconds for Vine) and will support 13 custom filters. Users will also be able to edit video frames and add a photo at he beginning.

Meanwhile, according to CNET, Vine may be reworking their app to add new features. Based on videos posted by Vine’s founders, the new features may include a new design, curation capabilities, private messaging and, perhaps, the ability to build Vines from previous footage. (All based on CNET’s interpretation of the videos).

Socl is a social network from Microsoft’s Future Social Experiences (FUSE) Labs that offers a variety of tools that media companies can use to create compelling new content to share. Tools include:

Collage, which allows users to drag and drop a collection of images and automatically create a stylish page that can be posted on social networks. One obvious use is to gather a collection of photos from today’s newspaper, broadcast or Web site and use the page to promote the site. You could also use the tool to gather a variety of images from an advertiser’s inventory to help them promote daily specials.

Video Party, provides a platform to tell a story with a series of video clips. On the site, you create a title for your “party” (for example, “Turkey Rebellion”) and the service searches for relevant videos which are displayed in queue. You click on the videos in the order you want to create a playlist which can be shared with friends. You can modify the search to find additional relevant videos, as well.

Other tools include Blink, a “Vine-link” application for Windows’ OS that allow users to layer photos and video to create a short, shareable clip, and Picotale, a tool to create clever memes by typing in a headline and having the service search for interesting, matching images.