The New Vauxhall Light Six Sales Brochure

Vauxhall’s advertising campaigns from the 1930s till the 1950s predominately featured women on their front covers.

This colourful sales brochure is typical of car sales literature for this period. The Vauxhall Light Six car was marketed as a full-sized family car ‘…at a price which puts it within reach of every motorist.’

The standard saloon was marketed at £195 and came in several pleasing colour options (blue, brown and black), whilst the De Luxe model cost £215 and came with several added refinements such as an extra windscreen wiper, central arm rests and a sun roof.

New for May 1933, the Vauxhall Light Six became Vauxhall’s best seller. At a period where there were no television advertisements, manufacturers relied on eye catching brochures and press advertisements.

Vauxhall’s advertising campaigns from the 1930s till the 1950s predominately featured women on their front covers.

Facts

Bridget Slevin (Graphic Coordinator) chose this brochure as her favourite object in the National Motor Museum, Beaulieu. Bridget has been a member of staff at Beaulieu since 2001. Watch the video to see Bridget talk about why she chose it as her favourite museum object.

Gallery

Give us your comments and stories!

Have a story about "The New Vauxhall Light Six Sales Brochure", or simply want to tell us what you think?Add your thoughts below. You can sign in with Google, Twitter, Facebook, Yahoo! to get your story posted straight away - or just post a comment to be published later.