Tuesday, May 10, 2016

Are You Creating, or Removing, Barriers for People to Buy Your Product/Service?

Sometimes I think the most simple thing that we can do as businesspeople and marketers is to “put ourselves in the shoes” – literally – of our prospects and customers. Are we making it easy to buy? Or are we setting up unintentional barriers, however “slight,” that may interfere with – or obliterate – the purchasing […]