Global Weather Forecast Notifications From The Weather Company Help
Make Life Easier for Users Around the World

Stay Informed Both Online and Off With The Weather Channel and
Weather Underground When Significant Weather Events are Forecasted for
Your Locations

May 12, 2016 10:00 AM Eastern Daylight Time

ATLANTA--(BUSINESS WIRE)--In some countries, it’s become the norm to know when significant weather
will affect your day to help you stay safe and plan daily activities.
However, in other places around the globe, citizens have little to no
warning before weather-related disaster strikes. To help in both cases,
The Weather Company, an IBM Business (NYSE:IBM),
has launched new global* weather forecast notifications. Now available
on The Weather Channel and Weather Underground apps, the notifications
also go beyond apps to include mobile web, offering new technology to
many areas where it did not previously exist.

“Our global weather forecast notifications offer additional information
to what services like the National Weather Service in the U.S. and other
national meteorological services provide, and they are game changing for
areas without similar resources,” said Domenic Venuto, general manager
of consumer business, The Weather Company. “The potential for improved
safety around the world drives our team to continue advancing technology
within both our products and our forecasting methods.”

The Weather Company users can subscribe to these notifications for all
their saved locations, available on The Weather Channel App for Android
and iOS, Storm App by Weather Underground, as well as on Android mobile
web and desktop (Chrome). These notifications leverage the Web Push
Notifications API, one of the key features in a Progressive Web App.

Users also have the option to receive official government-issued alerts
(from NWS, Environment Canada, the UK Met Office and European
meteorological agencies). Where these alerting systems don’t exist, The
Weather Company global weather forecast notifications inform citizens
when locations they care about should expect the following conditions:

Dense fog

Heavy rainfall

Heavy snowfall

High wind

Ice

Thunderstorms

Very cold

Very hot

Notifications are triggered up to 48 hours in advance only when a saved
location is forecasted to have significant weather, or a notable
difference relative to average conditions. For example, users in Moscow
will only receive a “Very Cold” notification when the temperature drops
well below standard winter temperatures. Or Miami citizens will get a
“Very Hot” notification only on days that exceed typical summer
temperatures there.

Continuing to improve forecasts

The Weather Company weather data platform provides notifications in
almost every country and for nearly 800,000 locations worldwide, based
on its billions of forecast points worldwide. This enables citizens to
receive notifications via mobile and web devices.

Global notifications pull data from radical forecasting technology
created by The Weather Company that uses both atmospheric and
computational sciences to produce the most reliable forecasts available.
This patented forecasting engine and its world-class data and
distribution system put The Weather Company a decade ahead of others in
the weather space.

The system captures observation data from sources that include weather
models from around the world, airplane sensors, more than 200,000
personal weather stations and more. It then analyzes that data in real
time using historical learnings and collective wisdom from a vast team
of forecasters working around the clock. The Weather Company scales to
handle 20 billion forecast requests per day on average and for any
location anywhere on the planet.

Users can know when significant weather is heading their way by signing
up for weather notifications within The Weather Channel App for iPhone
and Android
or within Storm
by Weather Underground for iPhone or iPad.

*Global weather forecast notifications are not available for the
following countries: China, Japan, South Africa, South Korea and Zambia.

The Weather Company, an IBM Business

The Weather Company, an IBM Business, is the world's largest private
weather enterprise, helping people make informed decisions – and take
action – in the face of weather. The company offers the most accurate,
personalized and actionable weather data and insights to millions of
consumers and thousands of businesses via Weather’s API, its business
solutions division, and its own digital products from The Weather
Channel (weather.com)
and Weather Underground (wunderground.com).

The company delivers up to 26 billion forecasts daily. Its products
include a top weather app on all major mobile platforms globally; the
world’s largest network of personal weather stations; a top-20 U.S.
website; the seventh most data-rich site in the world; one of the
world’s largest IoT data platforms; and industry-leading business
solutions.

Weather Means Business™. The world’s biggest brands in aviation, energy,
insurance, media, and government rely on The Weather Company for data,
technology platforms and services to help improve decision-making and
respond to weather’s impact on business. For more, visit www.theweathercompany.com.