Leigh

With 25 years of Fortune 100, political, global event and international sports and entertainment experience, Leigh tenaciously provides clients with her deep expertise in crafting creative PR, marketing and communications strategies that deliver strategic results and engage influencers. Her unique and transparent approach to marketing has made her an awarded change agent, driving campaigns in diverse target markets and segments. She shares the same Myers-Briggs profile as Darth Vader and you can always find her on Twitter @leighdow.

Klipfolio wanted to know what better way to get inside the inner business workings of a marketing agency than to see which marketing metrics and KPIs are most important for their success? They asked 48 West Agency, here’s what we said.

The Girl Scout Cookie Program started in 1917, just a few years before my grandmother was born. This year is the 100th year of Girl Scout cookie sales, and having spent five years as a Girl Scout and one year as a Brownie Troop leader,…

One of the hottest marketing trends in 2017 is marketing automation. But wait, you’re thinking “that’s already a thing.” True, but marketing automation continues to evolve and expect to see more open source marketing automation, artificial intelligence, chatbot implementations and other new marketing automation capabilities…

All B2B marketers need effective tools to bring their sales teams qualified leads and create awareness for their products and services. Go to market strategies are designed to reach a mass audience, but Account Based Marketing (ABM) is a strategic relationship building initiative and often…

Purdue University faculty member, Debra Davenport Ph.D., is a member of the online faculty of Purdue’s online Master of Science in Communication degree program. Recently, she interviewed our CEO, Leigh Dow, to discuss what integrated marketing communication is and how to get it right. Read…

This year we celebrate ambitious innovation! Over the last year, we were incredibly lucky to work with some of the most innovative and ambitious brands in the technology and nonprofit communities. As an added bonus – it’s been a blast. Over the holiday we decided…

After a restful holiday break, the 48 West team regrouped last week for our first happy hour in 2017, a chance to reconnect and talk through plans for the upcoming year. I was the first to arrive, which meant I was free to order a…

We are proud to announce PRSA Phoenix has awarded 48 West Agency with a 2016 Copper Anvil Award of Merit in the Special Event category for our “Hallow-Clean” event for Jacksons. PRSA Phoenix presented a total of 38 awards during its annual Copper Anvil Awards,…

How annoying is it to go to a retailer’s site, look around without any real intention to buy and then be followed around the web for the next month by weak banner ads about products you looked at weeks ago? I even read a story last…