Christie Hefner says dabbling in TV is enough for her

Christie Hefner, the former CEO of Playboy and a lifelong Chicagoan, says she has no plans to join any national TV morning show on a permanent basis.

Ms. Hefner appeared last week on "Good Morning America" as a panelist with George Stephanopoulos. Asked by Media Bistro, a media Web site, whether she was flirting with doing TV work, Ms. Hefner said only once in a while.

Christie Hefner

She told Media Bistro that friends for years have been urging her to pursue a morning TV gig.

"They said I'd be pretty good at it, and there aren't enough really thoughtful interview shows on TV," Ms. Hefner said. "Morning shows are the logical forum for me. They talk about all kinds of issues."

But though she enjoys making guest appearances that coincide with visits she might make to New York City — she has also appeared on CNN — Ms. Hefner said she doesn't plan to make TV a full-time job.

She resigned in 2009 from the top job at Playboy Enterprises, founded by her father, Hugh Hefner.

Since then, Ms. Hefner has been traveling and working on smaller projects, including serving on the board of the Center for American Progress (a think tank) and helping to brand the Canyon Ranch Wellness Resorts. She reportedly turned down the publisher's job with the Columbia Journalism Review.

"I don't really want one big job," she said. "I want to have a portfolio of things."