The web is your most powerful marketing asset to date. Almost everyone is on the Internet, and having a website and other web marketing tactics is essential to your company’s success.

Implementing a web marketing strategy doesn’t have to be complicated, and it certainly doesn’t require you to pay a third-party marketing company to do the work for you. The following are six easy steps to help you start your web marketing strategy off with a bang.

1. Join social networks.

Whether you want to believe it or not, some—if not most—of your customers are using some type of social network, so if you want to improve your web marketing, you need to join these networks too. Create a Twitter account, a LinkedIn profile and a Facebook page to get started. Use this channel to teach your customers about your business, take them on a behind the scenes look, remind them of upcoming specials, or promote new products or services. You can then use social media to add links back to your own website, and this will help to boost traffic back to your site.