Wrigley Gum

The Wrigley Company has been an American staple for over one hundred years. So Marketicity was thrilled when we got the chance to work with their Midwest regional sales team.

Moving The Brand Forward…

Tasked with helping the divisional office’s trade and salesforce maximize their day-to-day efficiency, we created a series of best-practice videos utilizing existing, client-provided footage. The videos premiered at the Mars/Wrigley National Sales Meeting, and our client not only received accolades from the VP of Sales, but also earned a “Mars Star” Outstanding Achievement award for leading efforts in helping new and existing sales team members from the region and across the country, work smarter.

Videos continue to be an integral part of the region’s sales team and new-hire training process.