IDS Financial Services

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Abstract

The contents of this paper have been divided into five separate
sections: Internship Overview, Macro Analysis of Financial Planning
and IDS Financial Services, Micro Analysis of Financial Planning and
IDS Financial Services, Competitive Analysis, and finally the
Overview. The Internship overview briefly explains where the
WESIP took place, what it consisted of, and what objectives I set out
to reach.
The purpose of the Macro Analysis is to explain the recent
upsurge in the financial service industry through the use of
demographics. Also, define personal financial planning and describe
its function while looking at the history, trends, and future of the
industry. In the Macro Analysis section I also review IDS's current
place in the industry while looking at its history, trends, and success.
The Micro Analysis section pertains to the function and goals of
IDS Financial Services and describes the characteristics and
responsibilities of IDS Financial Planners. In this section the
Planner's requirements, training and certification, compensation,
incentives, and management structure are described.
The Competitive Analysis section reviews the competition In
the financial service industry, including; banks, brokerages, financial
consulting firms, life insurance companies, and a comparison of
financial planners and brokers. This section also looks at what
characteristics of the competitors and what each is striving for.
The final section, the Overview, reviews the finding I have
made and gives the results to the objectives I set out to reach. This
also includes my personal view of the industry and of IDS Financial
Services.