What about Apple? Or iPod? Or iMac? Or iPhone? What about PPC-6700? What about Microsoft? Or Windows? Or Office? What about Sprint? What about Verizon? What about Playstation? What about XBox? What about Slingbox? What about Blackberry? What about Directv? What about Quicken? What about Dell?

Is there something missing from the 3 categories (fear, hope, love)? Interestingly, many of our posts are about complaints concerning the gadgets or services we use. Might there be another category called “Necessity” for why we buy and use certain gadgets (or continue to use certain gadgets and services while we face constant problems)?