Pranks are bouncing off my April Fools Day armor and I am so proud of myself it's a little sick.

But when our friends at Wilhelmina sent over a video introducing their new talking comp cards — "Watch: A Revolutionary Technological Achievement," the email read — I almost believed it, but then I glimpsed the timestamp and thought to myself, "Like, what's the ROI on affixing a talking toggle switch to the modeling equivalent of a business card?"