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olympics

CBC is getting into the Winter Olympic spirit already even though the games are still one year away.

The broadcaster is already hyping it cross-platform coverage, saying it will be delivering the top news stories in the year leading up to the Sochi games.

From a CBC press release:

“We’re incredibly proud to be the official home of the Sochi 2014 Olympic Winter Games,” said Kirstine Stewart, Executive Vice-President, English Services, CBC. “As we count down to Sochi 2014, we are committed to sharing the inspirational stories of our athletes, while providing Canadians with a robust Olympic Games experience, across all platforms.” Continue reading »

Usain Bolt’s 100m final win has proved the most popular event at the London 2012 Olympics for Canadian TV viewers.

The Canadian broadcast consortium reports that Sunday evening’s run was watched by 6.2m viewers in Canada, which is roughly the same size audience that tunes into the likes of the Oscars and the Super Bowl.

The audience as also in line with the biggest non-hockey audiences of the Vancouver 2010 Winter games. Continue reading »

The London 2012 Olympic Games is proving a hit with Canadians on mobile devices with 61 per cent of the traffic on Canada’s Olympic Broadcast Media Consortium digital platforms coming from such devices.

The Consortium’s digital platforms, which include CTVOlympics.ca and RDSolympues.ca, have notched up nearly 90 million page views so far, which is up 10 per cent from the same time during Vancouver 2010.

The amount of traffic coming from mobile devices is over five times the average. Continue reading »