Alison Brod and her amazing team at ABPR threw an incredible launch party for the brand new PureWow.com website. Bob Pittman, Whoopi Goldberg, Joni Evans, Lesley Stahl and many smart women investors at the new Blue Ribbon Ren Lounge kicked it off. PureWow - even got 10 minutes on the giant Times Square Billboard during the event as Bob Pittman announced the launch. Rachel Felder is the editor and Ryan Harwood is the CEO.

Times Square view from Ren Lounge

Whoopi Goldberg

Kids Choir in front of Times Square
Whoopie with kids choir

Whoopi with kids choir

Alison Brod & David Schulhof

Creator and CEO of MTV Bob Pittman introduces PureWow.com with the Times Square Billboard