Sidebar

Search

The Ad Ops Ninja

Bert Azura Padilla

Founding-editor of CebuTechBlogger.

With so much interest in Computers and the Internet, he jumped into the bandwagon of online professionals in 2008. Once a noob tech heckler, now he has confidence talking (and ranting) lots of tech stuffs covering mobile and apps, tech for business, and gadgets for lifestyle.

He’s a Pro-Blogger, with solid working experience in eCommerce and Digital Marketing.

He’s also the brainchild and ninja of a Cebu-based Digital Agency, TekWorx — with ventures AdWorx, an Outsourced #AdOps agency, and BlogWorx, a Blog Development business.

The Apple Watch, an Innovation or just Another Overly Priced Smartwatch?

Alongside with the announcement of the new Apple iPhone 6 and the new iPhone 6 Plus is a new device under Apple’s new category of products—a smart watch. Everyone was looking forward for the Cupertino tech giant’s take on this wearable technology trend that is starting to take the world by storm, and indeed, Apple did not fail to impress.A lot already guessed that Apple will name their smart watch as the iWatch, but Tim Cook took a complete 180 degree turn by announcing that it’ll be dubbed as simple as the Apple Watch, with Tim stressing throughout the announcement that the Apple Watch is a precise, customizable timepiece and an intimate way to connect and communicate.

On the looks department, the Apple Watch flaunts a square Sapphire display. Yes, you’ve read it right, a Sapphire display. It’s also made from custom alloys of stainless steel and aluminum, giving the watch an amazing look and feel. The bands on the other hand is interchangeable, letting it go from sporty to classy or even play to work.On the side of the Apple Watch is where you’ll find the usual crown, but Apple takes it up a notch by calling it a Digital Crown. What it does is that it acts as the device’s home button when pressed. Winding it on the other hand lets you navigate along the user interface of the watch, was well as zoom in and out of photos and apps. Below it is a button, which when pressed lets you communicate with friends.
The Apple Watch’s display isn’t always turned on. But thanks to it’s feature called Glances, the display automatically wakes up when you lift your wrist. It also lets you swipe through pages on your display, showing you different information such as the time, the weather, stocks and all that.As much as the display is a touch screen, it can actually tell a tap from a press—a feature called Force Sensitive.
Features wise, it is what you expect from a smart watch: once paired with your smartphone, with the Apple Watch’s case, the iPhone, it displays notifications for phone calls, texts, emails, facebook updates, tweets and others. You can also respond to texts thanks to a feature integrated into the watch that is capable of questions from incoming messages and offer appropriate responses. And, if all else fail, you can actually use Siri for voice dictation. The watch also serves as a remote for Apple TV, you can use it to control music on your iPhone or even use it as a viewfinder and camera shutter when taking photos with your phone.The Apple Watch isn’t your ordinary smart watch, as it also serves as a dedicated fitness watch. With the built-in Activity and Workout apps, you can be more fitness conscious as the watch records and provides you data on your daily activities, the calories you’ve burned, the brisk activities you’ve done and even track your work outs. It also has a built in heart rate monitor, thanks to the the Sapphire lens covered infrared and visible-light LED sensors on the back of the watch.But probably the coolest feature the Apple Watch comes with is its ability to communicate with other Apple Watch wearers. The Digital Touch app lets you send sketches and taps with haptic feedbacks to your friends, as well as use it as a walkie talkie and even send them your own heartbeat.Charging the Apple Watch is also as easy and and convenient as it gets with the MagSafe-like technology paired with inductive charging.Lastly, the Apple Watch is compatible with Apple Pay, for easy, secure and private mobile payment system.What’s great is that the Apple Watch works with the iPhone 5 and other newer iPhones. Also, there are three different variants—the Apple Watch, Apple Watch Sport and the Apple Watch Edition—with the latter covered in an 18-Karat Gold.

Sadly, the Apple Watch is priced starting at a hefty $350 and will go on sale early 2015. Until then, we can only hope that Apple and the Apple Watch be as functional and as useful as it promises.

He’s the brainchild and ninja of a Cebu-based Digital Marketing agency, TekWorx — with ventures AdWorx, an Outsourced Ad Ops agency, and BlogWorx, a full-fledged Blog Development service. Read his Full Curriculum Vitae.

For consultancy, services, speaking engagements, blog partnerships or media invites, click here. Alternatively, get in touch with him on Messenger.