According to Fortune®, McDonald’s® has just started testing a breakfast version of the Happy Meal™ for kids. A spokesperson for McDonald’s told Fortune that the test began on Sept. 26 and is taking place at 73 locations in Tulsa, Oklahoma. Read more at Fortune. According to company officials, adding breakfast options would mark the first major […]

A lot of customers were excited when Steve Easterbrook, the CEO of McDonald’s, served up the news about All-Day Breakfasts. Pancakes at noon? Sausage at 7? Well, their excitement has translated into higher revenue. A real McWin for franchisees and shareholders. And, considering what the McDonald’s franchisees have had to endure the past few years, […]

If you’re looking into franchising-whether you’re thinking of buying one or maybe creating a new one, it’s important to keep your eye on the latest franchise news. It’s also important to keep your eye on the trends. News One of the things that’s been in the news a lot lately is hourly wages-especially the wages […]

Ray Kroc was a true entrepreneur. He knew he was on to something after seeing the McDonald brothers’ hamburger restaurant in action. Ray Kroc Is My Personal (Business) Hero Ray (Raymond Albert Kroc) is my personal franchise business hero. He’s someone who should be a hero to everyone who is part of the franchise […]

Once upon a time, there was no internet. No World Wide Web. (Ok. Not that long ago.) But, seriously, there wasn’t an efficient way for prospective franchise buyers to check out potential franchise opportunities. Clicking from one franchise website to another didn’t happen. It couldn’t happen…because there weren’t any websites to click to. How sad. […]

I’m not sure if you’re aware of this, but most restaurants in the U.S. are trying like heck to come up with healthier menu offerings for their customers. It’s a good move, since the obesity rates in this country are through the roof. Right? So, why did the new McDonald’s CEO decide to increase the […]

I don’t know. But, there sure is a lot of talk going on as of late about Ray Kroc-and his supposed dark side. That’s because there’s a movie filming about the life of Ray Kroc, the *founder of McDonald’s. *Kroc wasn’t the founder of McDonald’s. The McDonald brothers were. He purchased the restaurant chain from […]

It was only a dream. But, it had a huge impact on me. What follows, is my interview with the McDonald’s CEO and founder. (This was a very intense dream. I’m still trying to piece the whole thing together the best I can. Parts of it are still missing.) Backdrop All of a […]

(Image from Flicker-www.flickr.com/photos/42353480@N02/8301882207) For the first time in 30 years, McDonald’s revenue numbers waned compared to the year before. This ends the longest positive sales run of a domestic restaurant chain ever. 2014 was a tough year for the fast food franchise empire. It was only a matter of time that a shake-up at the top […]

What’s the deal with McDonald’s? It’s embarrassing. Why is this fast food empire having so many problems? Why is it taking forever to fix them? Let’s dig in. What Joe Told Me Joe Stokar, the guy I credit for teaching me basic and even some advanced selling skills years ago, once told me this: […]

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