How TidalTech started their logo design journey

Company name

Florida Network Realty

Overview

Florida Network Realty is a new real estate company based out of Celebration, Florida with offices in Ft. Myers, FL and Jacksonville, FL. We are a general real estate company with divisions for residential, commercial and short sales. Although we are a new company, our team are very experienced real estate professionals and executives with impressive track records.

We are attempting to stand out from the usual real estate company crowd through our innovative services and identity.

Tell us a bit about who you are and the people you reach

Our target audience is a mix of investor types to young professionals. We are primarily focusing on home buyers and initially (while conditions allow) on those looking for short sale properties and foreclosures. Although we are based in Florida, many buyers here from out of state or abroad.

Requirements

We want a memorable logo that will immediately identify us as being established, professional, trustworthy and modern. We do not want to look stuffy or want the standard "roof over the name type" of logo normally associated with real estate. We'd welcome out-of-the-box creativity and have no set color themes although we do not want anything too busy. The logo must be able to be reproduced across all mediums from website to stationery to signage. It should also look good in grayscale as newspaper advertising may be common.

We enjoy looking at everyone's creativity on here and look forward to seeing your designs. We will be offering regular feedback and guidance where necessary.