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MLA

Manrique, Cecilia G. and Gabriel G. Manrique. "Social Media's Role in Alleviating Political Corruption and Scandals: The Philippines During and After the Marcos Regime." Social Media Marketing: Breakthroughs in Research and Practice. IGI Global, 2018. 1560-1572. Web. 25 May. 2019. doi:10.4018/978-1-5225-5637-4.ch073

APA

Manrique, C. G., & Manrique, G. G. (2018). Social Media's Role in Alleviating Political Corruption and Scandals: The Philippines During and After the Marcos Regime. In I. Management Association (Ed.), Social Media Marketing: Breakthroughs in Research and Practice (pp. 1560-1572). Hershey, PA: IGI Global. doi:10.4018/978-1-5225-5637-4.ch073

Chicago

Manrique, Cecilia G. and Gabriel G. Manrique. "Social Media's Role in Alleviating Political Corruption and Scandals: The Philippines During and After the Marcos Regime." In Social Media Marketing: Breakthroughs in Research and Practice, ed. Information Resources Management Association, 1560-1572 (2018), accessed May 25, 2019. doi:10.4018/978-1-5225-5637-4.ch073

Abstract

This chapter is an attempt to show how the use of social media in one country, the Republic of the Philippines, has grown and has been used to encourage political awareness and participation among the Filipino masses. The country is ranked among the most technologically savvy in the world but ironically is also considered one of the most corrupt countries as well. The authors believe that, as a result of the showings Filipinos have made when called upon via social media to oust corrupt officials, there is a method whereby such knowledge can be harnessed for the good thus alleviating scandals and ultimately corruption in the country. This research points to the direction the country, and various other countries in the world in similar situations, may take in order to combat corruption through greater citizen participation.

Background

The Republic of the Philippines has been called the “promise of Asia” and the “sick man of Asia” alternately ever since its search for stability, prosperity and development began in the 1940s. After centuries of Spanish rule and half a century under American tutelage, the Philippines has struggled with its attempts at political and economic development since 1946. Right after the Second World War and independence from the United States, it was thought that the democratic institutions that had been installed during American colonization would lead the country to the road to economic prosperity as well. And by the 1960s, it seemed that she would be on the right path because at that time the country was considered one of the fastest growing economies in Asia.