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Calling All Wetheads

In September, the Canadian Hydronics Council convened a strategic planning forum attended by more than 30 members representing various points of views of the industry. The goal is to collect feedback from across the country to help the Council craft and align a strategic plan for strengthening this market segment.

Over the course of a day and half, the participants discussed the many challenges facing the industry; everything from challenging new government regulations to increasing connectivity with home builders and generating consumer demand. Each of those challenges will be significant platforms for Council action in the near and long term.

As we discussed these and other issues there were two undeniable observations. The first was the passion of “Wetheads”, the affectionate nickname they have given themselves. These are not just sales people or technical experts, they are advocates for increased comfort and energy efficiency. Can the competition say that?

The second observation is that many of these passionate voices have been leading the industry for a long time and they need your help. Hydronics represents a small percentage of the marketplace and the only way we are going to break through is if more member of the become more involved.

Become more involved by:

Ensuring installations are “up to code”

Encouraging training in your Region

Increasing the connectivity with key targets such as home builders and local officials

Decreasing the perceived complexity of hydronics

Participating in the work of the Council by getting involved

The simple truth is that creating a market shift towards comfortable, energy efficient hydronic heating is not going to happen overnight. Another truth is that the industry will not reach its desired penetration unless more participants are actively engaged…as advocates, as champions as Wetheads!

The Council welcomes all feedback, and most importantly, the participation of more CIPH members as we embark on a strategic plan to increase interest in, and knowledge of, hydronic heating systems.

If you wish to get more involved and be a part of the work of this passionate group please contact m.wiesenfeld@ciph.com