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If that 55-inch TV set you bought last year suddenly doesn’t measure up to
your game-day fantasies, consider this Super Bowl-size alternative: A 152-inch
one, yours for a cool half-million. That’s the price tag on Panasonic’s model
TH-152UX1, billed as the “world’s largest, 4K2K plasma display” (we’ll get to
that 4K2K part in a minute). The set is indeed a massive one — equivalent to
nine 50-inch screens and weighing in at a whopping 1,272 pounds. (For one
installation at a restaurant, a forklift was used to put the TV in place.) But
Panasonic says it’s not just about size: It’s also about picture quality — the
4K2K refers to the resolution — meaning 4,096 by 2,160 pixels. In other words,
it can deliver four times the resolution of a standard high-definition set, says
Rick Albert, a Panasonic vice president. Albert adds that the resolution is key
for commercial purposes, such as using the set to display graphics or charts at
a large gathering — indeed, the set’s target market is the business crowd, not
the high-end homeowner.