General Motors Files Trademark Application For ‘Shoreline’

Sponsored Links

General Motors filed an application to register “Shoreline” as a trademark with the United States Patent and Trademark Office, GM Authority has exclusively discovered.

The automaker’s February 2nd, 2016 application is assigned serial number 86894478 and specifies that the mark will be used for “Motor land vehicles, namely, passenger trucks.”

The GM Authority Take

Based on the goods and services category of the application, it would appear that GM is planning on using the Shoreline name on a variant of a passenger pickup truck, possibly as the Chevy Silverado, GMC Sierra, Chevy Colorado, or GMC Canyon. The question now is, what would a Shoreline model bring to the table?

Sound off your opinion in the comments below.

Sponsored Links

Besides bringing you the latest GM News, GM Authority also has a great forum where you can post topics, ask and answer questions as well as discuss all things GM. Visit the GM Authority forum today!

— GM Authority Staff

The GM Authority staff is comprised of columnists, interns, and other reporters who provide coverage of the latest General Motors news.

It would be the perfect name for a beachcomber SUV similar to the blue Jeep Chief concept that came out at MOAB in 2015. It’d be in my top 5 cars to get if so…. but alas I can only justify 1 vehicle per licensed driver in my household til I win the big one.