Introductions

Hello and welcome to the Millennial Advertising agency!

Let’s get to know each other: we are a dynamic group of individuals passionate about marketing and all that is related to it. All four of us are typical representatives of the Y-generation, which ultimately makes us social media experts. We hope that this website will serve you as a starting kit full of tips and tricks on how to master digital advertising.

Our aim is to consult you on the latest trends in digital advertising that will help you expand your business and reach a wider audience.

Our team consists of four unique individuals coming from different parts of the globe.

Finance Manager | Xinyi Wu (China)

”Chinese people are good at numbers” This is a stereotype I heard the most during my study abroad experience in Europe. Not sure whether this applies to all Chinese students but for me, it definitely does.

Patient, accurate and responsible are some of my personal characteristics. While studying in Holland and Hong Kong and working in Belgium, I had the opportunity to explore my strengths and interests, so ultimately I found passion in finance.

Support Manager | Alexandra Belicova (Republic of Moldova)

In the last 5 years I saw many areas of business, but digital marketing is something that appealed to me the most. I guess we can all agree that the digital world has become a key player in the advertising arena and I am excited to be a part of this constantly changing environment.

As far as this project is concerned, I am very excited to apply my knowledge and practical experience and work with the best people in the industry. Think of me as your guide and the contact person for the experience you are about to have with the Millennial Ads agency.

Event/ PR Manager | Guido Moormann (Germany)

As a former international marketing student with work experience abroad, I not only gained knowledge in communication and PR, but also reached intercultural awareness that helped me interact with people of various backgrounds. I believe intercultural awareness plays a very important role in today’s business interactions and especially for the Y-generation.

With a vast amount of international experience, I bring depth of strategic and practical knowledge to project and event planning.

“If you work hard enough and assert yourself, use your mind and imagination, you can shape the world to your desires.”

Digital Manager | Olha Stelmakh (Ukraine)

I am an enthusiastic, highly motivated and goal-driven person, always looking for ways to improve myself.

My life credo states: “I don’t believe you have to be better than everybody else. I believe you have to be better than you ever thought you could be”.

The 4 years International Business program I did in the Netherlands allowed me to gain an understanding of the business environment and acquire valuable hands-on experience in online marketing. Compiling different advertising campaigns, promoting companies on social media platforms and interacting with customers became more than my daily duties, but also a passion that drove me to continue working in this sphere.

Part of the IBS Groningen Digital Agency Project (IBSGDAP) initiative.

Disclaimer: Read carefully

MILLENNIAL ADS is a mock-up advertising agency.
It was created as an Online Marketing university project, also known as the “The IBS Groningen Digital Agency Project" (IBSGDAP).
The Befrienders Worldwide advertising campaign is also a MOCK UP academic exercise. Everything written about it was NOT executed in real life