John Schmid, Mike De Sisti, Lou Saldivar, Emily Yount and Nick Lujero for "Paper Cuts" - Milwaukee Journal SentinelCharles Duhigg, Keith Bradsher, David Barboza, David Kocieniewski, David Segal, Bill Vlasic, Hiroko Tabuchi, David Streitfeld, Steve Lohr and John Markoff for "The iEconomy" - The New York Times