Bearing the headline “See the sights. Talk the Talk. Meet the Makers,” the first installment features a photograph of Batman and American Vampire writer of Scott Snyder, accompanied by the quote, “It’s the greatest, biggest, most exuberant collection of geeks like me anywhere on the planet at once.” The ad also directs fans to the DC website, Twitter and Facebook accounts, where they’ll be able to follow announcements from Comic-Con.

AllStarRonin

So, what does that actually translate to? Does Snyder get royalties from his Batman work from here on out? Does he get royalties from the Court of Owls if they ever make a movie of it? What exactly is a maker??????????

I remember, Simon. And while I like the modern stuff, I really miss lettercols. Surely DC could use one of the three advertorial pages in the back of their books to get some letters printed. The return of lettercols a couple of years back seemed to work well.

Fred

KaraokeFanboy

While the makers are incredibly hard-working people, many of whom I’d love to meet in person, the context for much of our criticism as fans began when publishers started putting their names above the comics’ titles. For better or worse.

DC don’t want to use the word creators because then it’s harder to justify profiting from their work whilst cutting them out of the deal.

Shows how much originality DC has left that they’re so plainly ripping off Image’s current promotion. Ironic that DC are taking their advertising techniques whilst Image are taking their biggest and best creators.

joshB

SKFK

Speaking of DC’s “portraits of writers and artists” webpage, a couple of comments on that page pointed out that there is no credit anywhere for the photographer(s) who were responsible for those portraits.

Even when DC tries to pretend that it cares about creators, it can’t help but show its true colors.

Caged Wisdom

I’m not sure who the target audience for these ads is supposed to be – badges for SDCC have been sold out for months now. The people who are going already have their tickets, the ones who don’t are S.O.L. It seems like an attempt to stir up enthusiasm that can’t really bear any fruit.

I agree that this is a (weak) attempt to seem creator-oriented in the light of recent controversy but there’s one small problem: its completely bogus. The difference between this and the Image campaign is that the Image campaign was rooted in an actual ideal that’s implemented in their company practices and the content of their books. This is just horseshit, like when McDonald’s adds one salad to their menu and pretends to be a source for health food. Imagine how different comics would be if DC were capable of feeling shame.