Zach Galifianakis, the popular US standup comedian and actor, took home four awards for his FunnyOrDie celebrity interview series, Between Two Ferns with Zach Galifianakis.

He won Webby awards for best web personality, best online variety show – which also won him a People's Voice award, decided by an online vote – and the aforementioned best comedy short.

The Webbys, the annual awards for internet achievement, spans 70 categories and recognises traditional media organisations such as the New York Times as well as young, iconoclastic sites like FunnyOrDie and technology startups like Dropbox.

It was almost a foregone conclusion that hugely popular app Angry Bird won the Webby and People's Voice award for best game.

Daily deals site Groupon won both the Webby and People's Voice awards for best retail website, trumping competition from rival voucher firm LivingSocial and UK business card site Moo.com.

Among traditional media organisations, US public service broadcaster NPR took home the prestigious news award, beating the Huffington Post and New York Times. The New Yorker won the award for best copy/writing, and another for best magazine website.

Multiple award winners included NPR (six), New York Times (three), National Geographic (four) and Discovery Communications (five).

The Guardian won two awards for online video. A multimedia report on Haiti six months after the earthquake won best news and politics series, and a film by the photographer Briony Campbell about her father, who was dying of cancer – "Saying goodbye with my camera" – won the People's Voice award for documentary, individual episode.

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