Why: Unlike some designer diffusion ranges that can be so much of a disappointment, with the garments bearing no resemblance to the designer’s own label clothes, the new ASOS range is bang on Rubin’s style. The only thing that has been diluted is the price.

Rubin’s creations usually command £400 or so pounds each. So with prices for this range of six dresses starting at £95, buying one feels like a bit of a steal!