Space in VR First for Glenfiddich

London 6th June 2016

Creative agency, Space, has developed a
ground-breaking virtual reality distillery tour for the world’s most awarded
single malt Scotch whisky, Glenfiddich.

The VR
experience created by Space - called “Journey into the Mind of the Malt Master”
- is an ambitious project which immerses viewers, no matter where they are in
the world, into the heart and soul of the Glenfiddich distillery, highlighting
the mastery and craft of their single malt whisky production.

Users are taken
on a journey and start by soaring above the Scottish countryside. From there
they are plunged into the distillery, providing a unique experience as steaming
copper pot stills slide past and fermenters drop down and thousands of casks in
the warehouse build up around them. Hosted by a charming Scottish guide, the
iconic Glenfiddich stag also makes a memorable appearance or two.

Glenfiddich
will use the VR film in a series of experiential tasting events to be run in
leading bars and travel retail environments across the world throughout this
year. The film will also live online and feature across the brand’s social
channels utilising the recently updated VR functionality on YouTube and
Facebook.

Mixing high
end production techniques including photo-real 3D CGI, drone footage shot with
cutting edge image stabilisation tools and live action tracking camera shots
composited into a CG environment: the VR project was filmed by Space in
collaboration with production company Happy Finish at the Dufftown distillery,
in the surrounding countryside and a bespoke 360 green screen studio to allow
for the precise choreography of the highly technical shoot.

Glenfiddich's Global Brand Marketing Manager said: “Glenfiddich as the single malt Scotch whisky that created
the category as we know it today is renowned for pushing the boundaries of
whisky convention and this distillery tour continues that rich vein of
innovation. Using cutting edge VR
technology allows us to immerse whisky drinkers from all over the world in the
Glenfiddich story and our Dufftown home to create a truly memorable experience
and showcases how we’ve mastered the art of whisky making.”

Jason
Nicholas, Managing Partner – Space said: “It is a privilege and an honour to be
working with the Glenfiddich team and to be given the opportunity to
demonstrate the mastery and craft of such an iconic global brand in a unique
and engaging way befitting the innovative and pioneering spirit of its founder
William Grant.”