Probably the best benefit, according to Grand Rapids Police Officer Katie Hefron: "Every day now, I can't believe I get paid for doing this."

Despite her enthusiasm, police administrators said the city is among those nationwide having trouble finding qualified applicants.

The police department today is beginning a media blitz -- including eight billboards, signs on city buses and a specially marked recruiting vehicle -- as a way to draw prospective Grand Rapids police officers, and suggest that young people consider a career in law enforcement.