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by rocafan on 6/10/2004 11:19:00 PM

Robbin The Bank

Consummate businessman Dame Dash recently revealed that Roc-A-Fella
has purchased Pro-Keds Sneaker Company, a footwear staple that was
founded in 1949. The State Property shoe, which was promoted by Beanie
Sigel, was produced by Pro-Keds and experienced moderate success.

Details and terms of the purchase were not available at press time,
but co-CEO Kareem "Biggs" Burke told AllHipHop.com that Pro-Keds had
been purchased a few months ago. He also stated that the acquisition
would present several new styles in the near future.

In February of 2004, Pro-Keds released the State Property Shoe line in
colors to match the clothing line's various outfits.

Sigel said his initial interest in working with Pro-Keds was fueled by
childhood memories of wearing the sneakers, which were popular in the
Hip-Hop community during the 1970's.

"Pro-Keds are the original sneakers," Sigel said in February of 2004.
"Back in the days everyone had Pro-Keds. We grew up with them. These
joints are crazy. All kinds of different flavors."

In addition to aspiring to top the sneaker industry, Burke said that
Roc Digital, a Roc-A-Fella related enterprise, was developing an MP3
player designed to compete with Apple's industry leading Ipod.

Dash has been expanding his empire, having recently opened Planet Roc,
a record label based in England that has already signed UK-based rap
group SAS.