Avishai Avrahami, Wix.com’s Co-founder and CEO, sees this vertical solution as one which puts artists in the driving seat like no other platform on the market.

“Wix Music was designed to put the artists in control of their brand, their art and their business. It is the perfect example of our commitment to providing our users with all of the tools they need to make their dreams a reality online.

Wix Music gives musicians an all-in-one technology solution for all aspects of their business from building a stunning website and engaging their fans to selling their music, all while keeping 100% of the profits from their art.”

Although the obvious target market here is musicians, I think it's important to point out that WixMusic could also appeal to a far wider audience.

Podcasters, poets, comedians, public speakers and all other audio-centric professionals could all benefit.

This isn't the first vertical solution from Wix, either. The platform has previously rolled out WixHotels, a verticalized solution for (yes, you guessed it) the Hotel industry.