The Best Creative Brief Template For Video Agencies [Free Download]

You need a killer creative brief in order to get new clients. But figuring out what to say and how much is often as tricky as producing your final product. In this post, we break down what to include, what to leave out, and give you the best creative brief template download.

The Best Creative Brief Template For Video Agencies

Why do you need a creative brief template?

As any animated character from Schoolhouse Rock will tell you, “Knowledge is power.” Before your clients spend a dime, you have to show them you know not only what you want to do, but also your client’s needs.

At its heart, a creative brief gives your client a clear picture about your project and what you hope to accomplish if all goes well.

While it’s easy to get bogged down in the details, a creative brief template download provides all the fields you should fill out before the big pitch meeting. We based our creative brief template on Google’s, but modified it for a video agency.

THE BEST CREATIVE BRIEF TEMPLATE FOR VIDEO AGENCIES

So what goes into a creative brief template download?

While you should always modify our creative brief template download to your needs, most comprise the same information.

Before we start, add your client contact information on the cover of your creative brief template download. Hyperlink wherever you can to make contact easy. It’s often a good idea to keep all of your contacts in one database as you spin off creative briefs.

By using a CRM, or software like StudioBinder, you can easily store your contacts in one safe, searchable place.

THE BEST CREATIVE BRIEF TEMPLATE FOR VIDEO AGENCIES

3. Target audience

You should include demographic information (gender, age, education, ethnicity, income level) and how buyers use and feel about the brand you’re working with.

It’s always good to have one trend identified in your creative briefs. On our creative brief template download, we’ve allocated space where you can point out something your client may not have noticed.

Perhaps your client’s product skews heavy towards men of all ages, but also has traction with women over 60. I have no idea what product this is, but insights like these are ripe for pointing out and exploiting in your approach to the client.

THE BEST CREATIVE BRIEF TEMPLATE FOR VIDEO AGENCIES

7. Visuals

A mood board is nothing more than a collage of images that shows the look of your project. For the ‘Visuals’ section of your creative brief template, feel free to post a mood board along with some storyboard slides.

With storyboard software popping up left and right, it’s easy to create a professional storyboard and/or shot list for your creative brief template. In StudioBinder, you can easily create a storyboard, shot list, and mood board while making a shooting schedule at the same time.

THE BEST CREATIVE BRIEF TEMPLATE FOR VIDEO AGENCIES

8. Scheduling

The scheduling section of your creative brief template sample is where you roughly sketch out the road ahead.

It’s important to note that the scheduling section includes numbers, not just dates.

Take this creative brief example. Say your creative brief’s goal is to ideate three campaigns for your client. In addition to the dates, you would also have to provide how many of the three would be available at each step.

You’ll also want to reference your shooting schedule. You create one using a template, or software. By using StudioBinder, you can easily break down your script into a shoot list and then shot lists.

THE BEST CREATIVE BRIEF TEMPLATE FOR VIDEO AGENCIES

What comes after a creative brief template?

While the creative brief is more or less the summary, the pitch meeting is your time to perform and showcase the creative minds at your video agency. Having a storyboard slideshow run alongside your preliminary script presents your vision more clearly to clients.

It gives them a clear idea of what doing business with you will look like.

Introducing Storyboard Template Builder - Slideshow for Clients

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Key takeaways

While you know all the information you need, it’s important to keep your writing on the creative brief template PDF short and sweet. Your creative brief template should simply and concisely state the facts and locations and dates.

Using a creative brief template download will save you time and money in the long run. Whether you need a creative brief template for a graphic design project, or a TV spot, it’s always important to communicate all the details up front.

But when filling out your PDF for your clients, it’s important to remember that the best creative brief templates are only as good as the information populating them.