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Vi r i)itt&amp;rDc .. .,. I . . ... ---.. .. '- \ . , = \ ,: I, . .. ;,.... "- '\ , I -( ø / .- El!llDllIØI ...'- un 38 a , It .... Z LI.I :I: LI.I C) <C Z <C :I: There's a movement afoot to return to a more local community. Globalisation has hit a wall as more people start to realise that their individual differences are being lost to multinational 'sameness'. Cheap prices come at a cost. Whereas once everybody popped into their local newsagency to buy their papers, now the giant supermarkets sell newspapers and magazines - the lifeblood of the independent newsagents - and lure customers in with perception of cheaper prices plus the convenience of one-stop shopping. Shopping centres all look the same as the national and global brands dominate every centre. The desire to retain local culture is happening on a local and a national scale and for newsagents this could be good news. In the UK, The National Federation of Retail Newsagents (NFRN) is supporting the successful Sustainable Communities Campaign, going one step further to become a Sustainable Communities Bill which, if passed through parliament, would empower local authorities to actively favour local business and sustainable communities, rather than national and multinational companies. France and The Netherlands have recently rejected adopting the proposed EU Constitution as people fear an infiux of workers from other countries would see their local identity eroded. This is all 'feel good' stuff but according to Australian-made campaigner, Dick Smith, who has put his money up to support Australian products, people will say one thing and then just buy the cheapest products. Newsagents and Pharmacies - The Last Bastion In an interview on ABC radio, Smith commented on the news that McDonald's has decided to source some of its products from Asia, India, NZ and Canada. Responding to a question that suggested that McDonald's, which is also trialling the sale of newspapers, bread and milk, may be taking too much out of the local community along with other companies like Woolworths and Coles, Smith said Australian consumers are really only interested in buying the cheapest products that are of sufficient quality. He predicted callers would say they will support local producers and farmers but will eventually end up buying cheaper imported products. He cites the example of supermarket chain, Aldi, making "squillions" in Australia. Smith says pharmacies and newsagents are protected industries and he's glad of that because, he says, they are the "last bastion" of small business in Australia but these industries "are also under threat by larger companies". Smith says consumers need to decide if they want cheap products or Australian products, but appeared to be a little cynical that consumers would put their money where their mouths are. Work With the Local Community Rather than suggest a 'return to the good 01' days' - which is impossible and not even desirable - retailers can actively work to capitalise on this growing sense of 'the need to belong' and encourage consumers to shop locally, buy Australian and value their community. Newsagents in local shopping precincts can work with other shops in their area to make the shopping experience friendly, personal and satisfying. This will only work if the shopping experience in each and every shop is a favourable one and prices, service and product availability meet the needs of the customers. Whilst the future will see great technological advances and personalised news delivered by mobile phones or similar, there will still be a need to top-up that phonecard or get the full story from a printed publication. The 2004 Retail Newsagent of the Year, Forum West Newsagency, has implemented a VIP Program which includes many local retailers (see story page 42) and this is successful in keeping many people buying local products in their local area. Join OUr VIP Loyalty Pro g tOday an d ral11 start reaping the rewards. - "riý Q' ....;r C:J Cö- <<; 'bqO a,'èq'?'!)'tov.',:l<!\ fit,..>?t 't{\').""O s-.rof?\ß"l. \ A. '-'l J " l' -ndJ . __: _ "" ,. o _ ;::.J J '-' 2' iJVf ....J.;:;; ".E:J -,;:",. "ts1anJ Þ S ]J2,,1!J .- . ?pk)#ë,/l':" " ''''' V, r'VrVIJ '" ',þ VIP" 11