“By providing your information here, you’ll receive early access to pricing information and tickets when we open reservations. Our New Shepard space vehicle will carry a new generation of explorers and adventurers – we’re looking forward to flying with you!”

Of course, getting notification of when reservations open and actually making a reservation are two different things. But Blue Origin hopes to boost interest by also requesting those signing up to, “tell us why you want to go to space. We may share your inspirational responses with the world.” There’s also an option to request tickets for a “full capsule” of six travelers.

Those who fill out the notification form receive a cheerful, “Gradatim ferociter!” (Translated from the Latin as, “by degrees, ferociously” or “step-by-step, courageously,” and Blue Origin’s motto.)

Earlier this week, the New Shepard made its first developmental test flight from West Texas with Bezos on hand. The Kent-Wash.-based Blue Origin is in hot competition with Elon Musk’s SpaceX, which last fall had its Dragon spacecraft chosen by NASA to fly astronauts to the International Space Station. Richard Branson’s Virgin Galactic already takes actual reservations — with a refundable deposit and a $250,000 ticket price.

Frank Catalano (@FrankCatalano) is a veteran edtech and tech strategist. He brings a long history in both traditional and digital media to his coverage and analysis. His GeekWire contributions include pop culture, science fiction, the arts, and the confluence of media & technology, whether that's delivered by smart speaker, VR goggle, social media, AI algorithm or quaint airwaves.