Strategy Composition

The vice president of your company, Mr. Myers, informs you that the board is looking for ways to improve the overall performance of customer loyalty after implementing the social networking Web site. Because the topic is important, Mr. Myers explains that he wants you to prepare a report for him explaining how the company can better compete in the social networking market if their customer loyalty is top notch.

Be substantive and clear, and use examples to reinforce your ideas:
1. Research another social networking Web site or company (not Facebook)and discuss its customer loyalty.
2. Discuss how customer loyalty is linked to competitive advantage.
3. Discuss how cost advantage is linked to customer loyalty.
4. Discuss how differentiation advantage is linked to customer loyalty.
5. Explain how your company can better compete in the social networking market if its customer loyalty is top notch.
6. Give recommendations of how to improve customer loyalty.
7. Give recommendations of how your company can sustain customer loyalty.

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The vice president of your company, Mr. Myers, informs you that the board is looking for ways to improve the overall performance of customer loyalty after implementing the social networking Web site. Because the topic is important, Mr. Myers explains that he wants you to prepare a report for him explaining how the company can better compete in the social networking market if their customer loyalty is top notch.

Be substantive and clear, and use examples to reinforce your ideas:
1. Research another social networking Web site or company (not Facebook) and discuss its customer loyalty.
Another social networking website is MySpace. It has customer loyalty because of its strong friend count. In addition, MySpace enables others with a wide range of interests to add users as friends. This not only increases the number of friends but also gets like minded people together. Further, the use of MySpace enables the user to add HTML or code to profile boxes to add applications to their MySpace accounts. MySpace enables GMail users to check if their contacts are MySpace users. This makes communication easier.
2. Discuss how customer loyalty is linked to competitive advantage.
Customer loyalty is linked to competitive advantage because it differentiates MySpace from other social networking websites. Consumer loyalty of MySpace is linked to the different features, friends, and profile constituents of MySpace. For instance, the profile constituents of MySpace like Moods, Blubs, blogs, multimedia, comments, profile customization and music each contributes to competitive advantage. On the other hand there are special features of MySpace that are loved by its ...

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