Internet growth & Search Engine Market Share

Google is an American multinational corporation specializing in Internet-related services and products. Their Website says:

Google’s mission is to organize the world’s information and make it universally accessible and useful.

And #1 of their philosophy is

#1: Focus on the user and all else will follow.

Since the beginning, we’ve focused on providing the best user experience possible. Whether we’re designing a new Internet browser or a new tweak to the look of the homepage, we take great care to ensure that they will ultimately serve you, rather than our own internal goal or bottom line.

Lets have a quick look at internet usage overall before we have a look at Google in particular and than at search engine marketing and at AdWords.

The internet usage grew faster then any other usage we know. Faster than the radio, and faster than television.

To reach an audience of 50 million people it took the radio 38 years, the television 13 years and the internet only 4 years.[1]

Lets have a look at the worldwide internet usage statistics.

More than half of the population in North America, Europe and Australia is online already.

This means, who ever your customers are, the chance that they are online is very high. It doesn’t matter if they are very young or very old, nowadays there are people within every age surfing the web.

Well, that is nice to know, but what does that have to do with Google?

People that surf the internet most likely use search engines to find the information they are looking for. And even if they know the website they want to visit, there are a lot of people, that visit their favorites search engine first and type in the websites URL (http://www.websiteURL.com) in the search box and get connected to their website through the search engine even though they know the URL – funny, isn’t it?

And if you look at Google’s global market share, you see it even more clearly, that Google is the #1 Search Engine in the world.

Now you know, how great the possibilities for marketing are. Just imagine, you can have a little percentage of the users that look for a product or service that you are offering on your website or in your store. Wouldn’t that be a great opportunity to increase your sales?

Well of course Google offers a service that makes exactly this possible for anybody who wants to spend money on getting customers to their website. This service is called Google AdWords.