Pure Storage (NYSE: PSTG), has announced its participation at GITEX Technology Week which will be held October 08-12 at the Dubai World Trade Center (DWTC). The company will be showcasing their latest cloud-enabled, all-flash data platform, powered by the combination of FlashArray//X, the company’s first all-NVMe, enterprise-class, all-flash array for high performance structured data workloads and FlashBlade, the company’s all-flash array built for high-performance unstructured data workloads.

“At Pure our mission is to help our customers put their data to work to drive innovation. This means bringing their business three critical attributes—speed, agility, and intelligence—to succeed in their own digital transformation,” said James Petter, Vice President, EMEA at Pure Storage. “We do this by delivering the Data Platform for the Cloud Era – a well-integrated set of software-defined data services (block, file, object, and VM/container), delivered by our flash systems, software, and cloud-based management that enables our customers to run all operations with cloud agility, improve the economics of data analytics at high velocity and scale, and ultimately derive new insights to deliver data-driven customer results never before possible.”

Cloud-era web scale applications and a massively increased focus on data analytics across nearly every industry demand a new generation of all-flash storage, designed to power tomorrow’s innovation. Launched at last year’s edition of GITEX, FlashBlade, is the industry’s first cloud-era flash array, purpose-built for modern analytics and designed to drive tomorrow’s discoveries, insights, and creations. Available in 8TB, 17TB and 52TB blade configurations, FlashBlade offers a raw capacity of up to 4PB at full 75 blade scale, which will allow enterprises to deploy larger-scale, higher-performance systems that process more data at higher speeds. FlashBlade has already been deployed to manage some of the most data intensive workloads in the industry—vehicle automation, genomic sequencing, facial recognition, rocket simulation, textual analysis, software development, chip design, targeted advertising, geophysics, and more. Moreover, FlashBlade has allowed multiple customers to consolidate 20 or more full refrigerator-sized data center racks of legacy storage down to a single 4U FlashBlade, about the size of a microwave, yielding huge power and space savings.

Built on proven FlashArray architecture, FlashArray//X, the company’s first all-NVMe, enterprise class all-flash array, enables true global flash management with new Purity DirectFlash software and NVMe DirectFlash Modules from Pure Storage, which eliminate performance bottlenecks associated with legacy technologies. This end-to-end, software-to-raw flash optimization over NVMe dramatically improves system performance and allows customers to further unlock the value of their data. Among FlashArray models, //X represents a higher performance tier for mission-critical databases, top-of-rack flash deployments, and Tier 1 application consolidation. //X is optimized for the lowest-latency workloads and delivers an unprecedented level of performance density that puts previously unattainable levels of consolidation within reach.

“In the era of intelligence, data is the most critical asset, delivering a competitive edge for enterprises that harness it. Only Pure is delivering a complete data platform that is purpose-built for silicon and the cloud era. We dramatically improve traditional applications while providing the bridge to modern “new stack” applications, enabling real-time analytics, cloud agility and machine learning. The recent innovations like FlashArray//X and the expansion of our FlashBlade product line will allow us to take our platform and technology lead to a completely new level and we look forward to sharing our story with the Middle East technology community at GITEX 2017,” concluded James.