The INTA's TMAP conference is starting today at the Washington Hilton and if you are participating at the conference you will be able to get a first look at the new Markify search platform in our exhibition booth.

We have together with US and European clients been working hard with our new search platform that we think will change how you approach trademark searching, what you expect from a search platform and what you have to pay for it.

Beta tester?

There is still some work that has to be done on the new platform so the official launch is first in a couple of weeks, when I will also explain the new platform more in detail. But already next week we will start to let a few beta testers in.

If you would like to be one of our first beta testers, just send us an email at support@markify.com with the headline "beta tester".

Trademark practitioners of course know the answer but often have a hard time explaining it to their clients or to their organizations.

"Because without that accuracy you do not know, if it is safe to launch the new brand. And a future conflict is not something you want to risk."

Even if that should be rather easy to understand for trademark owners, there are a lot of premium trademarks launched without accurate clearance work done. It is our objective to change that with four unique Markify properties:

1. Find All Potential Conflicts

The Markify technology is the world's only statistically proven trademark search algorithm. Built on more than 12.000 actual cases where a government official in the US or the EU have concluded that two mark names are confusingly similar.

Our statistical method also let's us reduce the "noise" in reports and rank all results according to their statistical risk.

3. Fast and Easy Work-Flow

This full availability search just takes one minute. And the available tools to get the clearance work done are both powerful and easy.

4. Best Price and Free Trial

Taking a risk with a less accurate trademark search report is something very few companies can afford. We at Markify believe you should be able to combine top quality in a comprehensive report with a low price, so you never have to take that risk.

Visit the Markify exhibition booth (#1316) in Orlando for a demo and get your free trial.

For the first time you can now get an automated, full common law search included in your US trademark clearance report. And still not pay more than $129 for the whole report.

On demand from our US clients we have expanded our common law coverage with some of today's most important content. The US Fullsearch report's common law part now includes six different sections:

> Web search - New

> Image search - New

> Social media search - New

> Social name search - New

> US company names

> Domain names

It is hard to imagine a relevant result that could not be found within these groups today. Ten years ago there were still a number of printed sources, like telephone books and magazines, with "trademark" names that did not show up anywhere else. But that is not the case anymore.

So we think this makes the common law section for the US Fulltruly full/comprehensive.

Same low price

And we decided to add these new sources without changing the price - $129 - which is by far the best price in the industry for a comparable comprehensive - full availability - US trademark clearance report. Other providers are charging more than $600 for such a report.

> Web search - NewScope of search: An automated, "intelligent" web search where known biases as region and personal search history have been eliminated. The search combines the trademark name with important keywords provided during the order.

The top 30 results are included as links and short descriptions. Optional: You can add screen captures of the relevant pages where also the keywords have been highlighted.

Note: The web/social media is so big that even the best keyword search may retrieve a million search results. This means that no search report, automated or human, can guarantee that there are no potential common law conflicts out there. All we can do is minimize the risk.

> Images - NewScope of search: The same search settings as the Web search. The top 30 results are included.

> Social media search - NewScope of search: A search of the use of the trademark name in the world's largest social networks: Facebook, Linkedin, Twitter, Instagram, Google+ and Pinterest. The top 20 results from each social network are included.

> Social names - NewScope of search: A search if the trademark name is registered as a user name in any of 80 social networks.

> US company namesScope of search: A search among more than 20 million secretary of state business records from all US states and Washington DC. Identical and very similar results.

> Domain names
Scope of search: Identical and very similar results from more than 1000 TLD's, covering both gTLD', ccTLD's and New gTLD's. See full list.

> Federal trademarks (USPTO)

Scope of search: The world's best similarity algorithm, finding more than 99% of potential conflicts. Official data updated daily from the USPTO .

> US state trademarks

Scope of search: A search among all the 50 US states' trademark records. (Same similarity algorithm as the federal search.)

- - -

The average turn-around time: 5 min. And you can choose to include or exclude any of the above sections in your report.

If you have not yet tried our full availability report, send me an email and I will set you up for a free trial.

If this is not the best US full availability report,please tell mewhat is missing or what should be changed? The best suggestions will be rewarded.

Since we started Markify six years ago our aim has been to build and improve the world's best trademark search algorithm. Finding all potential conflicts but with as little noise as possible.

Now we are releasing our next step in that work - our statistical Risk analysis.

The ranking of our results is based on a statistical analysis of more than 10.000 official cases of confusingly similar trademarks in the EU or the US. These come from OHIM decision and from USPTO 2(d) citations and TTAB decisions.

The main difference between these two sources are the number of languages they handle. While the USPTO largely concentrate on English, and Spanish to some extent, the OHIM/CTM decisions handles 28 countries, all with a mix of languages.

Instead of showing the individual risk level for every result, we have gouped the results in four "Risk level" groups. Each level indicate statistically how big risk there is that you will find a potential conflict in this group.

Level 1 - Very high risk.

Of all conflicts in Europe or the US, 20% have these types of similarities.

This group of results typically stands for less than 1% of the total amount of results.

Level 2 - High risk.

Of all conflicts in Europe or the US, 40% have these types of similarities.

This group of results typically stands for only 5% of the total amount of results.

Level 3 - Medium risk.

Of all conflicts in Europe or the US, 25% have these types of similarities.

This group of results typically stand for 20% of the total amount of results.

Level 4 - Low risk.

Of all conflicts in Europe or the US, 15% have these types of similarities.

This group of results typically stands for 75% of the total amount of results.

As you can see above, the lower the risk, the longer the result list. The last group of results contain 75% of all results, but with only 15% of the potential conflicts.

This is frustrating for us developing the algorithm and for our clients, who have to analyze all results. Just think how much easier trademark clearance work would be if you could just skip Level 4. But unfortunately there are so many conflict cases in this group that you cannot neglect it.

However, in some cases I know that the attorney does skip the lower part of the results list. This is often the case when he wants to save time and money for the client and maybe when the client feel that an opposition is not the end of the world.

For other clients, with a marketing start in the near future, that would not be an option. They would not want to risk the first six months of marketing investments...

Risk levels are currently not included in downloaded reports. Our thinking is that most of our clients' clients will not understand the meaning of "risk". It is just there in the online report to make your job faster and easier.

The Markify Comprehensive Search Algorithm finds more than 99% of potential conflicts, but does it with a total number of results that on average is 50% lower than comparable reports (Full /Comprehensive reports) done by other providers.