The Museum of Tyrolian Cultural Heritage and the Court Church take their visitors’ experience to the next level: a new media guide makes it possible to easily navigate through the historical rooms and get background information on specific objects and topics.

The media guide, which can also be downloaded as an app, offers specialized tours (in various languages) and a quiz for kids. The screen design has a modern, user-friendly look and feel. The Musem’s mascot for children named «Luzi» was re-designed towards a friendlier and icon-based style.

The extensive campaign «Digital Verführt» («Digitally Seduced») includes out-of-home tools such as banners and citylights, but also a cinema spot and give-aways for the launch day.