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Guest post by Jay Samit (@jaysamit), a serial entrepreneur and author of the bestselling book Disrupt You! Your career is going to be disrupted. I guarantee it. Office automation is expected to make 40% of the current workforce obsolete by 2020. 3D printing is anticipated to eliminate 320 manufacturing jobs; further impacting the millions of truck drivers replaced by autonomous vehicles. We are now living in an era of endless innovation where technology continues accelerating exponentially while businesses struggle to adapt arithmetically. And for all of you who feel secure in a…

All too often, we forget the intense devotion that goes into the making of a great musician amidst all the fame and glamour, yet it only takes remembering how hard it was to sit down and practice, practice, practice as a child to kickstart remembering. The post Productivity lessons from the world’s great musicians appeared first on Holy Kaw!.

We’ve talked quite a bit about the importance of understanding who you can delight when it comes to looking for new customers — finding those sweet spot customers and turn them into your best marketing tool. Rather than trying to be something for everyone — the smartest businesses understand that they’re the perfect solution for a certain subset of potential customers — and those are the prospects they should target and pursue with a vengeance. To help you get your arms around this idea and put together a game plan — we’ve created this list of…

Guest post by Jay Samit (@jaysamit), a serial entrepreneur and author of the bestselling book Disrupt You! Your career is going to be disrupted. I guarantee it. Office automation is expected to make 40% of the current workforce obsolete by 2020. 3D printing is anticipated to eliminate 320 manufacturing jobs; further impacting the millions of truck drivers replaced by autonomous vehicles. We are now living in an era of endless innovation where technology continues accelerating exponentially while businesses struggle to adapt arithmetically. And for all of you who feel secure in a…

During a recent trip to London, I spent time with the Smart Focus team to discuss the promise and shortcomings of omni-channel strategies. It was a pretty productive collaboration resulting in a video that explores the new digital customer, an ebook focused on omni-channel experiences and a webinar on the future of marketing. Customers are more connected and more informed than ever. Digital marketers now need an entirely fresh perspective to succeed in a world where customers and prospects experience their brand in multiple ways – online ads, websites, mobile, social, email,…

We live in a time of great technology evolution and revolution. Innovation is not only upon us; it affects, even disrupts, us as marketers and as consumers of other businesses. Your customers are more connected than ever before and they’re always on. The number of touchpoints between businesses and customers has exploded. Technology is everywhere and something new is always on the horizon. Wearables. Smart watches. The Internet of Things. Everything is changing. Indeed, today’s consumers are more empowered than any other generation to engage with brands on their own terms. They have…

Guest post by Brendan Gahan (@BrendanGahan), a YouTube marketing expert helping Fortune 500 brands with their YouTube influencer and community building campaigns. He was named Forbes 30 Under 30 in Marketing & Advertising and one of the 25 Top YouTube Business Power Players for 2013. The past month there’s been a wealth of speculation in the blogosphere regarding livestreaming services Periscope and Meerkat. Who is going to win? Which platform will crush the other? Which app is the future of livestreaming? But… who cares? These ongoing debates remind me of the Vine vs Instagram video…

And then one day, it happened. Customers changed. How they make decisions changed. What they value and how they want to do business changed. The funny thing is…we didn’t. Now we can and a new generation of technologies and services make it possible to not only react but lead customer experiences moving forward. To effectively compete in the digital economy, you are left with no choice; become customer-obsessed or lose! Every moment-of-truth counts when it comes to customer loyalty. For some, this paradigm shift will be easy. For many, you will have to re-think your business model.

All too often, we forget the intense devotion that goes into the making of a great musician amidst all the fame and glamour, yet it only takes remembering how hard it was to sit down and practice, practice, practice as a child to kickstart remembering. The post Productivity lessons from the world’s great musicians appeared first on Holy Kaw!.

Ok, so we don't know if this lady is actually a mother. But it doesn't matter, because she's just so sweet and motherly you'll want her to adopt you and feed you this delicious chicken. The post Learn how to make Korean fried chicken from an adorable Korean mother [video] appeared first on Holy Kaw!.

Naturally, Bill Nye the Science Guy does not make s'mores like a mere mortal. He uses liquid nitrogen, and the results are delicious and kind of dangerous. The post Here’s how to make s’mores, Bill Nye style [video] appeared first on Holy Kaw!.

Bill Nye is almost universally loved on the internet. Almost. In this clip, Bill Nye reads some of the mean things people have said about him online, because that's the kind of tough science guy he is. The post Bill Nye reads mean tweets about himself [video] appeared first on Holy Kaw!.

You know those gauge earrings that people wear? The ones that stretch people's ears? Have you ever wondered what happens when people don't want to wear the earrings anymore? Here's how those holes get fixed. The post How massive earring holes are fixed [video] appeared first on Holy Kaw!.

We’ve talked quite a bit about the importance of understanding who you can delight when it comes to looking for new customers — finding those sweet spot customers and turn them into your best marketing tool. Rather than trying to be something for everyone — the smartest businesses understand that they’re the perfect solution for a certain subset of potential customers — and those are the prospects they should target and pursue with a vengeance. To help you get your arms around this idea and put together a game plan — we’ve created this list of…

Ted Wright’s new book Fizz (affiliate link) is a fantastic playbook for word of mouth that’s fun to read and easy to connect with your business and how you could take the examples and modify them to work for you. Wright works hard to demystify this area of organic marketing that seems to create so much confusion and missteps. you’ll appreciate the examples of both what works and what happens when things go really wrong. No matter what size is your business, you’ll be able to implement the ideas on the book as it explores strategies, techniques, and approaches of…

The smartest brands know that having an awesome product/service is important but how you present that awesome product or service matters too. Yes, it probably costs more. And yes, it means you have to keep upping your game. So there’s risk and cost in making that choice. But it’s what separates the premium brands from their competitors. Here are two of the world’s best brands and example of how seriously they take the simple presentation of their product. Check out how Disney presents their MagicBands and Apple is sending out its new Apple Watch. This is how Disney mails…

Two pieces of white paper with the word invisible turned into visible Your creative needs to be creative. No doubt about that. But sadly, many people think that’s enough. I received an email from a college student, asking if he could interview me. Two of his questions in particular caught my attention because they put the spotlight on a dangerous mistake that many seasoned marketers make. It all revolves around the idea that marketing needs to be wacky or groundbreaking with the end goal being that it’s memorable. I can think of a lot of crazy, funny and touching marketing tactics…

Like millions of businesses around the world, at some point in time, you decided to hop on the Facebook train. You created a presence with either enthusiasm or distain (seems everyone starts at one end of the spectrum or the other) and posted your first update. Since then, things have been a little stagnant. The fans didn’t come pouring in the way you hoped (or expected) and as a result, your enthusiasm and activity level have waned. Ready to fire back up? First, let’s diagnose why your Facebook fans have been a bit lackadaisical. Or worse. You set up the wrong kind of presence: …