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5.
+
Digital activities in a daily routine
Gets up at
8:00 AM
Reads the
newspaper
Checks his
personal emails
on mobile
Browses
through
promotional
SMSes
Updates his
market portfolio
Surfs through a
news portal
Checks office
emails
Reaches office
by 10:00 AM
Logs on to a
Social Network
Chats with
clients and
colleagues
Performs
searches using
Google
Views videos
on YouTube
Indian who are online spends avg. 4+
hours daily online – The Times of India

10.
+ Media Mix (Digital and Traditional)
Use traditional media as a social driver
Use print, outdoor, radio, and other traditional media
to promote your social channels. Take it beyond
including the Twitter and Facebook icons and add
some information as to why consumers should join
the social conversation. Do you have special offers?
Contests? Helpful tips?
Facebook , Twitter or SMS
Reality Shows
Converse in the traditional space
UGC for Product Packaging
Maggi Digital Campaign
- Real Stories Print on Product Packaging
Could a customer's pleasant comment on Facebook
be your next headline? Use these positive mentions
and comments as testimonials on your
website, headlines, body copy, etc. It will excite the
customers that wrote the message (ensure you get
their permission) and demonstrate your great brand in
a peer-to-peer format.
Use traditional media as the prize
TV spot, Print ad
and website
Develop a contest on your social media channels. It
could be photos, videos, telling a joke on the
Facebook wall, etc. Showcase the winner in a TV
spot, print ad, or on your website. It will generate buzz
in both the online and offline space.

11.
+ Media Mix (Digital and Traditional)
Continue the story on social media
Traditional media may reach the masses, but you're
often limited in your print and billboard space or your
television and radio running time. Capture the
audience with your story using traditional media, but
continue it online.
Blogs or Social Media
Consumer Engagement
Be open to feedback
Focused ATL Campaign
Feedback Value System
With social media, communication is two-way. Your
audience can provide thoughts and opinions about
your campaigns. Welcome them! Let traditional media
spread your message while social media captures the
feedback. Make sure to take those opinions into
consideration as you modify your campaign efforts.
Respond with traditional media
TV Spot
Print ad
If you're listening on the social web and you're
discovering some repeating complaints, engaging in
social media is a great way to learn more and dispel
any rumors. However, you can make your message
louder by using traditional media. For instance, if
you're getting negative feedback on your customer
service, use traditional media to talk about it. How are
you solving the problem? This approach shows that
you're taking these complaints seriously.

12.
+ Media Mix (Digital and Traditional)
Organize offline events with online media
Traditional media can also include conferences and
events. Hold meetups, tweetups, and presentations at
your offices or conferences and promote them via
your social channels.
Videos, Social Media
The social impact/success measure is always
HIGH
With Integrated Media approach

19.
+
Companies stake on Digital
22%
Companies having Digital
Marketing on top priority and
know how to do it
Companies having Digital
Marketing on top priority and
do not know how to do it
42%
Companies not having Digital
Marketing on top priority
36%
36% are clear targets and 42% needs education
SO ITS …. BIG OPPORTUNITY …..
Source: ComScore Inc.

31.
+
1
Volvo Epic Split
CONCEPT:
The video play on pop culture icon Jean Claude Van Damme, great
music and astonishing sunset.
The performance both from driver and actor do the best.
An important point: Its very rare that B2B video goes viral. Volvo trucks
Produced 3 videos in 2013, ending with this one.
RESULT:
More that 66 million views in 6 weeks

32.
+
1

Key Takeaway
POP CULTURE

Don’t underestimate pop culture.

Its very important to understand all these little moves in the digital
world, so that you can refer back to them.

35.
+
2
Stop the boring pre-roll ad
CONCEPT:
Pre-roll ads are an easy way to get view, but people absolutely hate
them. This ad directly acknowledge this fact.
By creating 64 contextual ads that were tailored to what the person was
Looking for, these boring ads turned into something funny.
RESULT:
More than 48 million views in 8 weeks

36.
+
2

Key Takeaway
Doing counterintuitive ad, by acknowledging that an ad is
boring will gain attention. Then the personalization factor kicks
in and the does the rest.

39.
+
3
Small world machines
CONCEPT:
The relationship between India & Pakistan is complicated one. There is
Hardly any communication between two countries, even though the only
Thing separating them is religion.
Coca Cola created machines in India and Pakistan that were connected to
each other and allowed people from each side to interact.
RESULT:
More than 2 million views

40.
+
3
Key Takeaway

Interaction has always been key in virtualization. However
thanks to technology, now we can push the interaction a little
bit further.

Here the simple interaction between the 2 machines plus the
nice story make this idea extremely efficient.

43.
+
4
The daily twist
CONCEPT:
In order to not look like a very old brand, Oreo decided to release one ad per
day over a period of 100 days, bouncing off the daily news and what people
were talking about right then and there. 100 simple visuals that make all the
difference.
RESULT:
231 Millions media impressions, 443 millions views on Facebook

44.
+
4

Key Takeaway
Oreo understood very early on the part that it’s all about being
part of social conversation in real time, bouncing off what
people are currently talking about.