The strategy behind sending Cheerios to the Super Bowl lies in reviving the struggling cereal market. The hope is that a powerful ad will awaken America’s love for the cereal of its youth.

While Cheerios wants the ad’s concept to remain a game-day secret, the General Mills blog revealed that the common theme throughout the commercials is the power of family love and the importance of both Cheerios and breakfast in connecting the family.

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MDG Advertising, a full-service advertising agency with offices in Boca Raton and New York, NY, is one of Florida’s top creative ad agencies. MDG’s capabilities include print advertising, branding, logo design, creative, digital marketing, media planning and buying, radio and TV advertising, Web design and development, online video advertising, email marketing, social media marketing, and SEO. For a look back at one brand’s high-scoring advertising win at last year’s Super Bowl, check out “How Oreo Got That Twitter Ad Up So Fast.”