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Hollywood Studio Movies Dominate European TV

Films from Warner Bros., NBC Universal, Fox, Paramount, Disney and Sony made up two thirds of all movies imported by European broadcasters.

LONDON – The six big Hollywood studios accounted for two-thirds of the imported feature film hours screened in 2011 across Europe.

According to a joint report compiled by a trio of TV research specialist companies entitled Imported Feature Films on European TV, Warner Bros. was the largest distributor by hours with NBC Universal taking second place.

Disney, 20th Century Fox, Paramount and Sony followed with the six major studios accounting for 71 percent of the revenues generated from imported feature films in 2011.

For that revenue creation figure, Warner Bros. leads, having generated $769.4 million for the Euro broadcasters across the 21 European territories covered by the report which takes in the U.K., Germany, France, Italy and Spain.

The values in this report are the financial benefit -- sourced by activities such as advertising revenues or a proportion of annual household license fee -- that broadcasters receive by screening imported feature films.

Germany, Italy and the U.K. top the charts in Europe when it comes to such value created by imported movies for broadcasters.

According to a joint report compiled by a trio of TV research specialist companies, the value of movies brought to European broadcasters from Hollywood and beyond reached $4.3 billion in 2011 for 18,600 titles across 119 channels (nearly all of which are free-to-air) over the 21 territories covered.

The report said that the 2011 tally has not changed much over the last few years despite the recession and greater competition from new technologies.

Germany led the charge putting ht value of imported movies in 2011 at $1 billion, with Italy's figure standing at $711 million and the U.K. at $507 million.

Michael Cluff, co-author and director at research banner Madigan Cluff, said: “There is a big variation in the value generated between major markets. German channels contributed nearly a quarter of the total value in 2011, followed by Italy and the U.K. Together these three countries accounted for 52 percent of the total.”

Cluff noted that one of the biggest differences in performance between countries is the regularity of slotting major films.

"For instance, Germany’s ProSieben had 303 hours and Sat 1 had 281 hours of films in primetime in 2011, which generated €176 million ($222.8 million). In contrast, France’s TF1 had just 67 hours of imported films in primetime and M6 52 hours creating a total value of €52 million ($65.8 million)."

Jonathan Bailey, co-author and managing director at data company ETS, added: "The total number of imported feature film hours in Europe hovers just below 100,000 each year. Germany was the leader again in 2011, followed by the U.K. and Russia. However, France and the Netherlands are notable absentees from the list of top countries."

The daily average given over to imported movie titles for the 119 channels in the report was 2.2 hours in 2011.

A quarter of imported feature film hours in Europe appear in primetime. The proportion varied from 54.9 percent in the Netherlands to only 6.4 percent in Portugal in 2011. The majority of imported movie hours were aired between 11 p.m. and 7 a.m.