"Everyone knows that it's easier and cheaper to sell something to your existing customers than it is to go out and acquire a new one," says FieldConnect President Rick Galyean. "Successful service organizations grab the low-hanging fruit by having their field techs recommend new products and services while they are already on-site with the customer."

The whitepaper details the "why" and the "how" of training field technicians to recognize needs and upsell on every service call.