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1-800-FLOWERS.COM is seeking a Search Engine Optimization Senior Manager for our Carle Place, NY headquarters to lead organic search for the 1800flowers.com site for desktop, mobile and tablets. The Senior Manager will report directly to the Senior Director of Online, Mobile & SEO and will use their natural search expertise to assertively recommend the absolute best SEO strategies and solutions in a fast-paced and constantly changing environment.

In addition to managing current SEO strategies, the Senior Manager will develop and implement new tactics to drive growth and to maximize the natural search channel as a whole. The SEO expert should be able to make firm and difficult decisions, creatively think outside the box, and multi-task multiple projects, with results-driven goals at the top of mind and a past history of success.

Responsibilities

Oversee and analyze current SEO initiatives while identifying and implement new ones.

Optimize 1800flowers.com including all subdomains and subdirectories for organic listings including image, social, local/maps and video optimization.

Ranking & Keyword Management and Analysis: Produce high-level keyword analysis while tracking, managing and distributing daily and weekly organic rankings for 1800flowers.com. Candidate should also have an excellent handle and awareness of personalized and local search.

Review current on-page optimization and refresh as necessary based on performance of targeted keywords.

Oversee website content with the SEO Specialist to ensure the on-page and off-page site copy is both user and SEO friendly. The Senior Manager will also make sure all content is engaging to users, of the highest quality, keyword smart to limit competing pages, etc.

Technical skills and a strong developer/I.T. understanding. Site migration knowledge is a plus.

Team Management Skills: Effectively manage and work with the SEO Specialist as well as external agencies in natural search efforts. Candidate should be easy to work with, assertive and a team player.

Strong knowledge of coding, search engine algorithms, and website architecture (IBM WebSphere knowledge is a plus) from a SEO perspective with the ability to provide top notch recommendations. Schema.org familiarity and site migration experience is a plus.

Solid analytical skills with key performance metrics is a must with an understanding of Google Analytics, Google Webmaster Tools, Coremetrics and Bing Webmaster Tools.

SEO copywriting best practice knowledge for on-page and off-page copy.

Ability to analyze backlinks and practice white hat link strategies.

SEO knowledge of various platforms including mobile and tablet in addition to desktop.

Should possess a good understanding of usability and online shopping behavior as our customers and online users are our number one priority.

Education

Candidate should have a B.S/B.A. degree in a related field and at least 5 years of experience in organic search.