Premium Styling by Vredestein teams with HRE Wheels

23 November 2011

Premium styling by Vredestein

Brand new partnership announced during Essen Motor Show

HRE Wheels, manufacturer of bespoke forged performance wheels, is the newest member of Vredestein’s Premium Styling label. The two companies decided to join forces as they both serve the same high end target group. This new partnership will be presented for the first time during the Essen Motor Show at the Vredestein stand.

HRE has been designing, engineering and manufacturing state-of-the-art wheels for over three decades and as a key supplier for the motor sport racing industry, HRE manufactures wheels for the Le Mans Series, SCCA, Grand-Am, Pikes Peak, Rally Competition and more. The company’s rich knowledge of developing and producing racing wheels is used in creating the best wheels for sports and luxury cars. What makes HRE unique is that every wheel is manufactured specifically for the individual car. This build-to-order concept allows HRE to create a truly unique look for every car.

With its European headquarters in Stuttgart, Germany, HRE will partner with Apollo Vredestein to present the Premium Styling label at various events and shows. In addition, both companies will team up in testing sessions performed by Vredestein’s tyre development department. Meanwhile, Vredestein summer and winter tyres will henceforth be the tyres of choice for HRE.

Apollo Vredestein already partners with car stylers such as Carlsson, Arden, Lumma and Caractere on the Premium Styling concept. With the addition of HRE, the portfolio is now complete. The niche group of customers looking for a specific type of wheel, with a unique finish and colour designed specifically for their car, now have even more choices thanks to this new partnership between HRE and Vredestein.

Essen Motor Show With over 100,000 m² of exhibition space and more than 300,000 visitors, Essen Motor Show is one of the largest and most important fairs in the area of tuning, motor sport and classic cars. The 44th edition will take place from November 25 until December 4 2011.