Carnegie Mellon Report Finds Internet Privacy Tools Are Confusing, Ineffective for Most People

October 31, 2011

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Internet users who want to protect their privacy by stopping advertisers and other companies from tracking their online behavior will have great difficulty doing so with commonly available "opt-out" tools, researchers at Carnegie Mellon University report. User testing found that privacy options in popular browsers, as well as online tools or plug-ins for blocking access by certain websites or otherwise opting out of tracking, were hard for the typical user to understand.
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SourceCarnegie Mellon University

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