INTRALOT CONTINUES TO SUPPORT OF ‘INTERNATIONALI BNL’ TENNIS CHAMPIONSHIP IN ITALY

28/04/2011

INTRALOT CONTINUES TO SUPPORT OF ‘INTERNATIONALI BNL’ TENNIS CHAMPIONSHIP IN ITALY

For the second consecutive year INTRALOT’s subsidiary in Italy, INTRALOT Italia, will be the Gold Sponsor of the large-scale event ‘Internazionali BNL’ Tennis Championship in Italy, which will be held at the Foro Italico in Rome from May 7th to May 15th.

Following the successful first year of the sponsorship, INTRALOT Italia will be present again at the Commercial Village of the Foro Italico, where a properly equipped betting agency will be set up in order to welcome visitors and give them the opportunity to bet on all the sporting events allowed from AAMS –Monopoly of State. Moreover, an exclusive booth will be set up at the Villaggio Vip Internazionali BNL d’ Italia, where several events will take place, including happenings dedicated to the world of entertainment, culture and gaming.

The ‘Internazionali BNL’ Tennis Championship is a very successful event. Last year it registered more than 400.000 visitors including a growing number of fans and players. INTRALOT Italia attracted more than 20.000 visitors at its booth, where more than 5.000 betting coupons were played. Moreover, this sponsorship allowed INTRALOT brand to reach an international TV visibility equal to 900 hours out of a total of around 3.000 hours of the whole event.

Enea Ruzzettu, CEO of INTRALOT Italia, stated: "By sponsoring this event we aim at strengthening the connection between sports and gaming, which we have always supported. We want to situate gaming within a real entertainment area, so as to make it an enjoyable and responsible experience. Hence our idea of creating an entertainment area will promote both sociability and the new gambling culture that is gradually developing."

About INTRALOT Italia

INTRALOT Italia, a joint stock company, is a subsidiary of the INTRALOT Group, a global leader in the gaming market and listed on the Athens Stock Exchange. INTRALOT Italia was established in December 2006 and participated in the public tender for the licensing of the retailing of public gaming announced by AAMS. INTRALOT Italia was awarded licenses to operate fixed odds betting on sports events in a licensed retail network and through internet, as well as horse racing. INTRALOT Italia retail network is made up of more than 600 points of sale. With presence in all the Italian regions, its technology and professionalism, INTRALOT Italia offers services based on efficient and secure systems of on-line data transmission to its customers.