Rankings de mercado

junio 16, 2014

comScore Releases May 2014 U.S. Online Video Rankings

RESTON, VA, June 16, 2014 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix® service showing that 183.5 million Americans watched online content videos in May 2014. Google Sites ranked as the top video content property, BrightRoll Platform was the top video ad property, and VEVO topped the list of YouTube partner channels.

Top 10 Video Content Properties by Unique ViewersGoogle Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in May with 150.3 million unique viewers. Facebook ranked #2 with 81.4 million viewers, followed by AOL, Inc. with 66.2 million, Yahoo Sites with 51.8 million and NDN with 41.2 million.

Top U.S. Online Video* Content Properties Ranked by Unique Video ViewersMay 2014Total U.S. – Home and Work LocationsContent Videos Only (Ad Videos Not Included)Source: comScore Video Metrix

Property

Total Unique Viewers (000)

Total Internet : Total Audience

183,524

Google Sites

150,253

Facebook

81,384

AOL, Inc.

66,208

Yahoo Sites

51,837

NDN

41,217

VEVO

37,411

Microsoft Sites

34,603

Maker Studios Inc.

32,448

Turner Digital

32,263

Amazon Sites

31,883

*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream.Video views are inclusive of both user-initiated and auto-played videos that are viewed for longer than 3 seconds.

Top 10 Video Ad Properties by Percent Reach of Unique ViewersBrightRoll Platform ranked #1 in video ad reach, serving ads to 51.3 percent of the total U.S. population in May. Specific Media came in second with 44.4 percent reach, followed by LiveRail with 37.2 percent, AOL, Inc. with 35 percent and Google Sites with 34.1 percent.

Top U.S. Online Video Ad* Properties Ranked by Percent Reach of U.S. PopulationMay 2014Total U.S. – Home and Work LocationsAd Videos Only (Content Videos Not Included)Source: comScore Video Metrix

Property

% Reach Total U.S. Population

BrightRoll Platform†

51.3

Specific Media**

44.4

LiveRail†

37.2

AOL, Inc.

35.0

Google Sites

34.1

SpotXchange Video Advertising Platform†

32.6

TubeMogul Video Ad Platform†

31.3

Q1Media - AdExcite Video Platform†

29.7

Tremor Video**

25.7

Videology†

16.8

*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.**Indicates video ad network†Indicates video ad exchange/DSP/SSP

Top 10 YouTube Partner Channels by Unique ViewersThe May 2014 YouTube partner data revealed that video music channel VEVO maintained the top position in the ranking with 36.8 million viewers. Maker Studios Inc. climbed into the #2 spot with 32 million unique viewers, followed by Fullscreen with 28.4 million, ZEFR with 24.2 million and Warner Music with 23 million.

Top YouTube Partner Channels Ranked by Unique Video ViewersMay 2014Total U.S. – Home and Work LocationsContent Videos Only (Ad Videos Not Included)Source: comScore Video Metrix

Property

Total Unique Viewers (000)

VEVO @ YouTube

36,766

Maker Studios Inc. @ YouTube

31,982

Fullscreen @ YouTube

28,445

ZEFR @ YouTube

24,215

Warner Music @ YouTube

22,981

The Orchard @ YouTube

17,183

BroadbandTV @ YouTube

14,709

Zoomin.TV @ YouTube

14,625

UMG @ YouTube

13,717

NBC Entertainment @ YouTube

13,152

About comScorecomScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.