You are here

In sneaker sales, King James bows to Jordan

A box set of the rookie-year sneakers Nike made for LeBron James, called the Air Zoom Generation. James is one of the few players to get a retro release of his own shoe line while he is still playing.

PHOTO: NYTIMES

San Francisco

LAST summer, shortly after claiming his third NBA title, LeBron James said he was still chasing Michael Jordan and his six championship rings. But James is also chasing Jordan in the world of signature shoe sales - a realm still dominated by the Air Jordan line 13 years