Reach the right customers. At the moment.

Be more liked. Use search intent data on Facebook.

Data is the centrepiece of programmatic advertising. And Facebook ads are the latest beneficiaries. Adobe Media Optimizer lets you reengage audiences who have clicked your search ads with Facebook Customised Audience. Further scale your campaigns by targeting new prospects with look-alike audiences. Closing the loop and efficiently maximising conversions have never been easier.

Insights

Search intent on Facebook is the right play.

For a global online gaming customer, search retargeting on Facebook accounted for 13% of total Facebook conversions. When compared to concurrent Facebook campaigns, Facebook search retargeting delivered a 19% lower cost per acquisition, a 45% higher conversion rate and a 63% uplift in acquisition volume at similar spend levels.