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Google Merchant Center is a vital ecommerce tool which helps you to upload your product listings that can then be used for Google Shopping, Google Product Ads and Google Commerce Search.

What is Google Shopping you may ask?

Google Shopping allows shoppers to both quickly, and easily find your product listings on Google. As an ecommerce store, Google Shopping offers you the following advantages:

Attract more potential buyers. Google Shopping helps you to reach shoppers while they are searching for items to buy on Google.

Control your product information. With Google Shopping, you can maintain the accuracy and freshness of your product information, so your customers find the relevant, current items they’re looking for – Ideal if you are planning a short-term promotion.

Google Shopping is currently available in the USA, UK, Australia, Germany, France, Japan, China, Italy, Holland, Brazil, Spain, Switzerland, and the Czech Republic.

So what are Google Product Extensions & Product Listing Ads?

By linking your Google AdWords campaign to your Merchant Center account, you will be able to display your products directly in your Google search ads. Product Ads include two ad formats: Product Listing Ads and Product Extensions. Product Listing Ads are currently available in the US, UK, France, Germany, Netherlands, Switzerland, Australia, Spain, Italy, Japan, and Brazil. Product Extensions are available in the US, UK, Germany, France, Japan, Italy, Netherlands, Spain, and Australia.

What exactly is Commerce Search?

Commerce Search is a new service which allows online retailers to utilise Google’s search technology to power their own retail sites. This service is currently available in the US, UK, Germany, and Australia.