Why Chiropractic Blogs Should Be Chiropractors’ New Patient Internet Marketing Tool of Choice – Part 5

In Part 4 of this series titled Why Chiropractic Blogs Should Be Chiropractors’ New Patient Internet Marketing Tool of Choice, I discussed why valuable content makes blogs so powerful.

If you read that post, you should understand that the combination of valuable content and Web 2.0 technologies pack a powerful punch toward getting found on major search engines like Google and Bing.

However, if you’ve missed any part of this series, then I highly recommend that you start at the beginning with Part 1 and read forward.

This will guarantee that you don’t miss out on valuable information that was written specifically to answer questions I typically receive from chiropractors regarding the use of blogs. Also, if you’re not a subscriber to my email newsletter, today would be a great day to join because this series is being delivered every Monday morning for subscribers only. To get started, simply visit my email newsletter subscription page.

The benefits for subscribers include receipt of the most up-to-date information via email as well as not having to physically check the site each day to see what’s been posted.

Currently, my email newsletter’s schedule automatically sends updates every Monday morning which includes all posts from the previous week.

Likewise, if you’re on Twitter and follow @NextGenChiro, your Twitter timeline should also show when the most recent blog post is published.

If you’re not sure what time that is, I typically schedule my weekly posts to publish around 8:00 a.m. Central Standard Time. The correlating tweet should follow shortly after once the RSS feed pings Google’s Socialize feature built within Feedburner.

It’s just another way for me to automagically push content to you so that you don’t have to go searching for it. 😉

In today’s post, let’s examine how your valuable chiropractic content can easily be found through organic search. Once I cover the topic, then I’ll show you in a subsequent post how it can be found through social media networks like Facebook and Twitter.

Instead, your hastily-written, generic, stale and boring chiropractic content will just get buried along with millions of other websites that regurgitate meaningless stuff in the eyes of both Google and prospects.

Each provide a plethora of data both in charts and reports that’ll help any chiropractor refine her chiropractic content around the wants, needs, and desires of her targeted prospect.

If you want more refined information, then I recommend WordTracker. In a nutshell, WordTracker is the de facto keyword tool of choice for serious bloggers and online entrepreneurs.

To see the power behind their service, just sign up for their 7-day risk free trial. You’ll be amazed at how much data they can pull from the prospects you’re trying to connect with.

Homework DONE! Now what?

Armed with the most current keywords can be a double-edged sword. They’re powerful enough to connect you with your prospects but can harm your SERPs if not strategically placed within your chiropractic content.

You see, writing for both search engines and people is both an art and science. The content needs to be harmoniously tuned with Google’s algorithm as well as easily consumed and understood by the reader.

To understand the dynamics behind all of this, you can either spend weeks, if not months, studying SEO or use the ScribeSEO WordPress plugin to do most of the heavy lifting for you.

I chose the latter not only for simplicity’s sake but also because of its commitment to future updates whenever Google decides to change their algorithm.

In closing, I can’t reiterate how important keywords are to the success of you and your chiropractic blog in relation to organic search.

Fortunately, it isn’t rocket science either. Anyone with common sense, the proper tools and a made up mind can easily dominate their market and set themselves up as the authority within their field through simple but powerful tools like a blog.

Question: Do you use Google’s tools for keyword research? How about WordTracker? If both, what significant difference have you seen between their results?

Let me know in the {comments} section below.

Products & Services I Both Use & Recommend

The links in the images above are “affiliate links”. This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

Comments

I started off using Google’s Keyword research tool and it works great for doctors just getting started. But once you start blogging on a regular basis and get the hang of it, I highly recommend Scribe. It is so easy to use and an extremely helpful tool.

Dr. Sullivan :: Agreed! I’ve been amazed at Scribe’s performance and don’t have to go through my content anymore with a fine tooth comb just to make sure it’ll perform well.

Another feature I really enjoy is its automatic tag generator. No longer do I have to remember the specific, keyword-rich tags. Instead, I just click on the tags tab, copy and then paste them into the tags field of each post. Voilà! Job done!!

I prefer Google keyword tool myself, but I haven’t tried the free trial yet so haven’t seen the full magic. Keyword tracker does have a UK option, which would help when looking for non-us searched keywords as spelling can be different & even sayings. What I like about Google is the option to see broad, phrase and exact numbers for keyword searches. What I think might be a popular keyphrase could end up with very small exact traffic. Helps in the guiding process where to spend more energy. Saying that it is amazing what people write into a search engine to find a web page. ScribeSEO looks like a great tool to remind you how to maintain SEO for a post. So easy to intergrate into wordpress blogs. Patrick have you seen any changes in a posts SERP or page rank after using ScribeSEO to optimise it?

Gary :: Yes, I have seen a dramatic increase in my SERPs since using ScribeSEO. Matter of fact, it has not only strengthened my SERPs for primary keywords but also for secondary and tertiary keywords that typically don’t drive as much traffic.

If you get a chance, I highly recommend that you check it out. It’s worth the money, makes blogging so much more efficient and gets results.