The reason why the Oeuf label is named after the French word for “egg” is simple: Like an egg, the baby andkids’ wear from Oeuf features simple designs withstraight lines and uses only natural, high-quality materials. Oeuf is best known for its kids’ wear made of soft baby alpaca wool, handmade in Bolivia. This is a fair trade project that gives local women and their families long-term perspectives and improves their living conditions. Another plus: The alpaca wool is hypoallergenic, which makes it ideal for babies and kids.