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E-Marketing Performance Blog

Using Flash

Posted on February 3, 2006 by Stoney G deGeyter

You’ve heard the saying “all things in moderation?” This especially applies to using flash on a website. While flash may look cool, most surfers are not looking for cool, they are looking for information, products and services. If you can integrate flash that enhances the user experience, then by all means, go for it. But used too much or incorrectly, flash can simply be an obstacle for the visitor to overcome to get what they want. On the web, people are impatient. Don’t make them wait for your flash to load before they are allowed to begin browsing your site.

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.