Other Options

About Flowers TV Advertising

Why advertise on Flowers TV?

Flowers TV is Insight Media’s Malayalam general entertainment channel that broadcasts various entertainment shows like daily-soap operas, reality shows and other entertainment programmes. Flowers TV was launched in 2005 is one of the leading Malayalam-entertainment channels today. Flowers TV is one of the Top 5 Malayalam entertainment channels according to BARC Data.

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Facts and Figures of Flowers TV

Flowers TV has a viewership share of 16% among the top 5 Malayalam entertainment channels.

Who should advertise on Flowers TV?

Past Advertisers

Advertiser

Category

Aayur Kera

FMCG

Joy Alukkas

Jewellery

Cadbury

Food and Beverage

Colgate

FMCG

Flowers TV Advertising is apt for organisations in B2B as well as B2C sectors. E-commerce, NGOs, Consumer Durables, Real Estate, Electronics and FMCG sectors majorly advertise on Flowers TV. This is mainly due to the audience profile of the channel and the reach Flowers TV has across the country.

Execution Process

Steps in Execution

In case you need any help with planning, please write to help@TheMediaAnt.com

Attributes

Options

Media Option

Mixed Time/ Aston Band/ Scroller

Ad Length

10 sec/ 20 sec/ 30 sec

Time Band

All Day/ Morning/ Evening

Number of Ads per day

3/ 4/ 5

Campaign Duration

5 Days/ 10 Days/ 30 Days

Campaign Start Date

1st Jan/ 15th Feb/ 20th Aug

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and other privileges like discounts, depending on the time of booking

Step 4: You need to submit the artwork and make the payment

What should be the ideal creative length for my ad?

Through the ad, the audience should be able to capture the facts, relate to them and recognize the brand. For an ad to be recognised by the target audience, the ideal creative length should be 30-seconds long.

Commercial Specifications for Flowers TV Advertising

Particulars

Specifications

Video Format

MPEG-2 or .MOV

Resolution

720x576 pixels

Frame Rate

25 frames per second

Aspect Ratio

4:3 or 16:9

How do I know my ad has been placed?

Telecast Certificate is generated on the Letter Head of Flowers TV stating the exact date and time of the played spots. The Telecast Certificate is generated on the last date of every month.

Frequently Asked Questions

Q: What is FCT?

A. FCT- Free Commercial Time. Referred to the time allowed by broadcasters for advertisers to run ad campaigns. FCT is measured in seconds.

Q: What factors determine the ad-rates?

A. The rates vary with the following factors-

Seasonality- Consider the period of the year you intend to advertise based on the desired campaign outcome and budget. Rates shoot-up during world television premieres, award shows and during the launch of popular shows.

Volume- Larger the campaign size, greater the discounts.

Inventory- The channel’s inventory determines the rates. If there is a high-demand, the rates increase.

Time Band- Viewership varies across the day. Evening Prime Time has the highest viewership on Flowers TV. The rates are based on the time band you choose.

Q: What is Mixed Time Band?

A. Mixed Time Band is also called as Run of Day-part (RODP) time band. The ads can appear anytime during a specific time band, such as 8 AM- 5:30 PM pre-defined by the channel.

Q: What is the lead time for advertising on Flowers TV?

A. The lead time for advertising on Flowers TV is 2-days.

Why Advertising In Flowers TV Works

Flowers TV is the most effective advertising medium. It generates the most profit, creates more sales and consistently outperforms everything else. Flowers TV Television stands head and shoulders above other media in driving business results.

Flowers TV Advertising Has Unbeatable Scale And Reach

Flowers TV is enormous and by far the most popular medium for all age groups. It is the TV channel's unique ability to deliver huge audience figures in a short space of time that is part of the reason it is the most effective type of advertising around.

Flowers TV Ads Are Vital For Long-Term Success

Flowers TV advertising has many short-term effects, such as driving sales, creating spikes in online search and creating word of mouth on and offline. It works and it works fast. However, immediate success is only one part of Flowers TV channel's power. The effects of Flowers TV Television advertising accumulate over time; the longer you advertise, the bigger the effect. It is vital for long-term success.

Flowers TV Campaign Cost

Costs are determined by the number of viewers and how sought-after the programming is, as well as the breadth of the campaign. So there is an opportunity for everyone – regardless of budget!

Flowers TV Advertising can be broken into two main costs, Creative (the making of your advert) and Media (the cost of placing it on a Colors channel).

In general Flowers TV channel price is set by DLVP and most broadcasters trade at either a discount or premium depending a number of variables:

Seasonality- costs vary by month (summer tends to be cheaper than autumn for example)

Advertiser demand - If there is a high demand for Flowers TV Television advertising in the marketplace, you will pay more

Time length of the creative - 30 seconds is an industry standard, if the length of your advert is shorter or longer than this, the costs will vary accordingly Time of day - Certain day parts are more expensive than others (i.e. early evening peak) as this is when most Indian viewers are tuning in.

Who We Are

We’re The Media Ant, India’s favorite independent TV advertising agency among small and medium-sized businesses. We believe the India’s enterprising culture is something to be celebrated, which is why we’ve made it our mission to provide a targeted TV buying service that supports sustainable business growth at low TV advertising costs. We represent 971 TV channels – more than any other Indian agency – and now we want to join forces with you!

Question:

For the cost mentioned on the site how many times would my ad be shown?

Answer:

Shared rate for Television is per second. Let me explain this through an example.

Rate Star Plus - Rs 2,000 per sec

Length of your ad - 20 seconds

So every time your ad gets played, you would need to pay Rs 2000 X 20 = Rs 40,000

Now, if you play this ad 10 times it would cost Rs 40,000 X 10 = Rs 400,000