KitchenAid Teams With SodaStream To Enter Home Soda Category

These are shortcuts to your favorite social networking and bookmark sites. Add this story to your Facebook page, del.icio.us, DiggIt, and many others!

KitchenAid and SodaStream International today announced a collaboration that will introduce a jointly developed home carbonation system to the KitchenAid portfolio. The companies will collaborate on a KitchenAid soda maker characterized as Powered by SodaStream.

The soda maker is expected to roll out at retail in the fourth quarter of 2013. The parties did not disclose terms of the deal.

"We are excited to expand our KitchenAid family of products and enter the growing category of home carbonation," said David Elliott, general manager of KitchenAid small appliances. "Working with SodaStream brings together their best-in-class technology with our stylish design signature to offer a premium product for our consumers worldwide."

"KitchenAid is an iconic, global brand and we welcome them to the SodaStream revolution," said Daniel Birnbaum, CEO of SodaStream. "Our unique platform will enable KitchenAid to provide its large and loyal consumer base with the many benefits of home carbonation. We look forward to leveraging the combined strengths of our two brands to advance the category and reach an even broader global audience."

What’s New? That Is The Question
The Housewares Show will culminate what for many in this business has been a busy, compressed winter trade show schedule. The big question at every trade show big and small this year— and every year— ultimately boils down to “What’s new?”