6 Marketing Lessons YOU Can Learn From Alaska Air

It’s rarefied air for me to be complimenting an airline, but let me count the ways I love Alaska Air’s new traveling pets promotion:

1. It’s Clever – The program is called Fur-st Class Care and promises to take great care of your 4-legged friends. 2. It’s Co-Branded – They’ve partnered with Banfield Pet Hospital bringing the respect of that brand to theirs 3. A Special Discount Is Included – Free office visit at the pet hospital thereby completing the strategic alliance loop. 4. Email Subject Line is On Target – Instead of the typical boring subject line (ex: Alaska announces new promo), it has a specific message and the all-important word “you” in the subject line. 5. It’s Short – Since it seems we all suffer from ADD (Attention Deficit Disorder), shorter works better! 6. Email Sticks Within the Animal Theme – Instead of just saying “click” for more info, the tab states “fetch”.

I’m lapping up the lessons here and hope you are too. Next time you have to write a catchy email, dig up the lessons here.

Thr’re pretty good to people too. Just took a flight on Alaska (I’m usually on American but going codeshare to a destination American doesn’t serve. They do walk their talk – excellent leg room in coach, higher quality seats and we were treated in a manner American treats business class. Bravo to Alaska!!!