I choose this unflavored variety so I can be able to add it into smoothies and cook it when baking protein treats. It blends really well, tastes like baby formula, only less sweet and adds stickiness when cooked. A great thing to bare in mind is that the milk from which is processed comes from cows who have not been treated with hormones. I really love the Now Foods products for their fairness and for not lowering their standards when it comes to quality!