Nikon has released the third teaser for its upcoming full-frame mirrorless camera. Following up on Travel of Light and Mount, the third teaser is called 'Body: The Evolution of Nikon Quality.'

The video opens up with a few shots of cameras from Nikon's past as a narrator says 'all the expertise Nikon has acquired over the past 100 years has been poured into this camera.' Of course, 'this camera' refers to the impending full-frame mirrorless system set to be announced on August 23rd.

A slightly-brightened screenshot from Nikon's teaser video

After multiple detail shots of older Nikon cameras, the video teases yet another outline of the yet-to-be-seen mirrorless camera. The shot appears almost identical to that seen in the 'Mount' teaser video, but this time there seems to be an unrecognizable lens attached to the camera.

A screenshot from Nikon's 'Mount' teaser video — note the absence of the Nikon branding on the viewfinder bump, something we now have a glimpse of in the 'Body' teaser.

The teaser also shows Nikon branding on the front of the viewfinder bump, a detail missing from past teaser videos.

Clearly the videos are working - look at all the comments! I'm excited to see what Nikon comes out as a mirrorless sibling to my D850.

However, I'm even more excited to see what Nikon comes out with as a rival to the Canon M5 or my a6300 - I want an APS-C mirrorless with a couple small lenses when I don't want to carry the big gear, but a perfect adapter when I want to mount my 70-300 or 70-200 f/2.8.

Still, I'm enjoying the teasers and the speculation and especially the fanboy angst.

The embarresement is more about the prais for something without any details known yet.

I guess most Sony users like me welcome competition and most of all innovation. Sony is listening carefully to its user base and in case there is something compelling in the upcoming value preposition Sony will include it in future models.Just have a look at the A7R line - every thinkable wish has been addressed by Sony.Weather seeling on the bottom remains to be included in the MK IV

So best case Nikon might inspire Sony to innovate even faster.

I hope both Nikon and Canon will have everything better - I am looking forward to the A7R IV and A9R

Why does everyone assume there will be no lenses available for this camera? Yes, everything will be backordered because that's Nikon. But there has to be something to fit that big lensmount.

For months, people have said "if it won't work with my 43-86 Nikkor, no sale." Now the camera (announcement) is almost here and people say "buy Sony, because they have lenses." So, not happy if you can't use old lenses and not happy if have to use old lenses. It's enough to make you feel sympathy for Nikon.

Nikon will not be as fast as Sony in delivering new lenses, but people will complain about buying a second set of lenses, anyway.

I think you've done a great job explaining why this is such a critical and monumental task for Nikon to do and to do right. Having the benefit and baggage of a big established and loyal user base is tricky.

There are 100 million Nikon F lenses out there plus lot more from other makers. Nikon have been loyal to their customers by not changing the F mount since 1959- which is something. They could have changed the mount but took all challenges and adopted new technologies as they came, within the F-mount.

I believe most of the G lenses would work fine on new camera with the mount adopter.

Someone will deliver a Nikon Z to Sony E adapter very fast. Nikon knows that - they must know. It must be the reason they have made the flange - focal distance 2mm shorter than the Sony (to make room for an adapter). So with an adapter all the Sony E lenses will fit the new Nikon camera. And all the third party lens manufacturers will turn out Nikon Z versions of their Sony E lenses within a few month.

You are wrong. At least you are wrong to think Nikon designed this camera with any thought to adapting Sony lenses. I think Nikon worried about two things... adapting existing Nikon lenses and designing the new mount for the next 100 years.

@LFPCPH. I wouldn't want put Sony lenses on a Nikon body, there is no reason to as Nikon is an optical company and their reputation is built on their lenses which are second to none. Perhaps if you are switching from Sony to Nikon and have Sony Zeiss lenses then it would make sense.

The lens lineup and cost are the only concern for me. Sure it’s going to be a nice camera with some small version 1 shortcomings but the available lenses will be the deciding factor. Currently there are no lenses for this.

f mount lenses to adapt to. Just that it needs to be just as fast AF as it does on the dslr body then I am fine. Someday I will buy z lenses, but I don't care at this point. Why buy duplicate lenses? I am not retired yet.

I do not think Nikon makes sensors but I am not sure. Hopefully best of both worlds, great Nikon camera design with great Sony sensor. They say the design is their own but idk to what extent, does not really matter though it should be great if made by Sony.

I don't get why some people are saying it's 'too late'. You don't have to be the first to market to create a successful product if it's the most usable iteration in the market-place.

Although I own neither a Nikon or a Sony currently, I think they're making probably the best two cameras out there at the moment. I'm personally salivating at the idea of a reasonably priced body that combines the technical excellence of the recent Sony As with the ergonomics of Nikon [personal preference, but I still think they're the best in that regard].

In fact I'm holding on to decide whether or not my next major purchase will be a 35mm Sony, or a Nikon. Possibly Canon will announce something which may trump them both - but I'm not optimistic about that.

Nikon has waited too long to introduce a FF Mirrorless expecting to completely sway the market that already has been established by competitors. Its going to sell regardless because it has Nikon printed on the front of it but beyond that Sony will one up them by probably releasing a successor to the A9 that easily out does it. Thats why Sony is waiting. Thats my guess anyway............and here come the Sony haters ;)

Oh I scroll up and here you are again. Posting the exact same thing you posted one post below. Welcome to Nikon forums, things must be slow wherever it is you normally go...wait...you do not post anywhere else.

It's not just that they are late with FF mirrorless. There's also no APS-C mirrorless in sight. APS-C is a huge chunk of ILC sales. Sony has APS-C and FF mirrorless. Canon already has APS-C mirrorless and will soon have FF mirrorless. Nikon will only have FF mirrorless, with APS-C mirrorless being introduced who-knows-how-long after.

How to spot a gear geek from a photographer? read Johnnys reply to this post. This feed is about Nikon's new mirrorless camera and yet hes droning on about how Sony will win etc etc. Geeks do this about macs v pc or iphones v android, they have to be in one camp or the other and constantly try to shoot down the 'opposition'.Photographers undersrand however that any new camera is a good thing but also realise it wont make them a better photographer or make existing cameras, (DSLR's), obselete.

Three years too late??Nikon waited too long just like Toyota and Honda waited too long to enter the NA automotive market and were never able to design and sell something remotely close to the quality and innovation of Chrysler. lol.

im predicting nikon will launch a highend ff mirrorless that will be very capable. it will definitely have some quirks and be far from perfect as first generation models are. but it will be enough to convince naysayers.

flawless adaptability to f-mount lenses will make or break it. i feel that is something that nikon has to get right from the start.

I guess there are thousands of people entering the photographic arena every year, most young people so, is never too late. In fact, I expect Nikon gives Sony a good run for its money in the FF MILC category as soon as they get in.

@ZeBebito - It's never too late, but Nikon severely limits their reach if they only offer FF mirrorless. Most people, especially young people, aren't going to start off with an expensive FF mirrorless camera. I doubt this Nikon body will be less than $2000. Without an APS-C option at lower price points, Nikon will be limiting their appeal. Most people don't start off with FF. Most of the ILC market is still mostly APS-C. Just imagine a DSLR manufacturer who chose not to offer any APS-C DSLRs. That would severely limit their market share and sales. We shouldn't think of the mirrorless market any differently.

Photographers (and consumers in general) don't act unilaterally. And if they did, there would be only one camera brand selling one camera model. Competition can stir the market in unpredictable ways. If Nikon's new release is a solid product, it will quickly gain a following.

@Geyzer J. Salgado, Thank you. And to add to the list: Nikon were first to introduce auto-focussing in an SLR. D1 was the first practical and affordable digital SLR. D90 was the first SLR to introduce video in a camera. Nikon D3 was really a game changer.

@JohnnyFl What market are you talking about? There is no market, until this camera comes out a market will start to form and grow. All you have right now is a very limited and expensive FF MILC to choose from, ( can we count them on one hand? Probably not a market!). The market is created when there is more than a single player exchanging goods, (the definition of market). Since you think facts do not exist in 2018 I see no reason to try to convince you.

Yea you win man. A7III is sold out for six months, I have never heard of Leica, 3+ years is a lot considering how far we have come these days, I fail at research and now I am broken.

Fortunately for me, I don't want to buy an A7III, I do not want to buy a Leica, how long a camera I do not want has progressed means nothing to me, and I agree $799 is cheap but I still do not want to buy it. Lucky for me Nikon looks like they are about to release something I am interested in and this is a Nikon forum, I would welcome you to the forum but from your posts you seem to really like hanging out here with us.

" Since you think facts do not exist in 2018 I see no reason to try to convince you".

Sorry for the facts and just for fun I would probably refrain from welcoming me to any forum your involved in, since you have no idea if I do own a Nikon camera or not...? But thanks for being so kind anyway.

Why did you quote what I said about facts, then state that you stated facts for fun, when your first comment was "@Geyzer J. Salgado What facts ? they don't apply its 2018." Oh and luck for what, I am not gambling or playing lotto? lmao, here winky winky go away. I am ok you win remember! Your the best!

Valikar - "Nikon was the first to introduce auto-focussing in an SLR" - wrong!! The venerable Minolta Maxxum 7000 was the first to be comercialized and the Nikon N2020 actually followed Minolta's exact same motor in the body and screw driven lens design. Canon came later, but with the "motor in the lens" design. AMOF Sony bought Minolta and started its DSLR line with the Sony A100, designed with the help of former Konika-Minolta engineers.

I used to shoot Nikon, I switched to Sony. I can not stand that Sony has the lens release button on the right side of the camera by the grip. It makes it hard to switch lenses on the fly. Nikon has better ergonomics. I wonder why Sony put the button there.

The lens release is on the right side of the body so you can use your right hand that is already on the grip to just press the release button, while your left hand that is already on the lens can grab and rotate it.

With others where the release button is on the left, you need to grab the camera with left hand and then lens with right hand.

Different way, where Sony is that you rotate body, others rotate the lens. As most are right handed and right hand is more precicide and stronger to operate.

A silly (but popular) statement that gets repeated over-and-over again.If it looks like a camera, works like a camera, it's a camera!

Since 1996 - (When the first Cybershot was made) Sony has been making cameras for...you guessed it. Photography.

Canon isn't a printer company (False)Panasonic isn't an audio company (False)Nikon isn't a semi-conductor company (False)Fujifilm isn't a skincare products company (False)Olympus isn't a mini-cassette recorder company (False)SONY isn't a camera company (FALSE)

Whilst other posters like thematic are making fun of you I can relate. Hate the Olympus and Canon zooming direction. It makes me inefficient in my work and I miss shots because I'm used to the Nikon Leica Panasonic Fuji way of zooming.

Actually with Nikon I would hold the lens I want to put on my camera with my left hand, while pushing the lens release button with my right index and turn the lens left with my right hand and then put the other lens.It is harder to do with Sony, push button with right thumb and turn right with right hand.I need to be more careful at not dropping the lens.

Even Sony / Minolta A mount cameras have the lens release button as Nikon / Canon. Anyway I mostly shoot with 2 cameras, SO I do not change lenses often.

The question we all want answered, will the first generation mirrorless full frame do everything better than the most recent DSLR version or will it have design glitches? My auto expert says never buy a car with a new engine design due to design deficiencies. Does the same thing apply in Nikon camera bodies? Me thinks yes given their track-record.

@riknash. Nikon have been making point and shoot (mirrorless) cameras for a long time now. The only difference with this one is that it has a larger sensor and a removable lens mount.If Nikon can make class leading SLR cameras than EVF (mirrorless) cameras are even easier for them to make as there are virtually no moving parts in them.

The d600 sensor. D800 af points misaligned. Firmware updates to D7100, D7200 etc to address issues with afp lenses. The excellence of snapbridge. Battery issues with D500. There seems to be a theme here. Nikon beta tests their cameras with their users.

@Vallkar - "Nikon have been making point and shoot (mirrorless) cameras for a long time now. The only difference with this one is that it has a larger sensor and a removable lens mount."

It's much more complicated than that. The demands of FF ILC autofocus are much, much greater than a P&S. First of all, depth of field is much narrower with a FF camera. P&S depth of field is very large, so it does not require very precise AF or fast. Secondly, the amount of lens material you have to move is much greater with a FF lens. This effects speed of AF. Thirdly, the demands of AF speed are much higher than they are with a P&S. So you're talking about very different demands and expectations. It is foolish to say that just because a company makes P&S cameras means they can make a great FF mirrorless camera.

The 1 series was their try. And back in the day AF speed was really impressive. Their other gui choices where horrible, they wanted to try so hard to do a different, new interface. Think they have learned that lesson. Always reminded me of the first Minolta AF cameras that had a crappy user interface just to show how new their tech was. Totally missing the point.

I think Nikon will show this new camera in the BIRTV 2018. Looking forward to seeing it there. Besides Nikon, I think Canon will show something new there. Also eager to see the new lenses from Carl Zeiss and Angenieux.

IMHO Nikon is trying to develop a mirrorless FF camera body with bells & whistles comparable to the D850, with a mount as large as the D850`s to "comfortably" fit an adapter for current lenses. It may be smaller than the D850, but larger than a Sony A9, looking to please the larger handed photographers who don't want to use a vertical grip on a Sony Axx. How`s that for dark teaser photos speculation....? Good luck, Nikon! Competition is healthy!

"with a mount as large as the D850"Nikon F mount throat diameter is only 44mm. That's smaller than Sony E-mount which is 46.1mm or Canon EF-M mount which is 47mm.

The interesting thing is that when Nikon introduces an APS-C mirrorless (which they will absolutely have to if they want to reach the consumer market at lower price points), they'll still have that huge lens mount. (They won't make a totally different mount for APS-C mirrorless; that would be suicide.) This will limit their size/design options. I love my A6000 because it's so compact. But it can be made compact because it doesn't have a ginormous lens mount!

So this mount may appeal to those liking big cameras, but it's going to severely limit their design options for making more compact mirrorless cameras for the consumer segment.

Large lens mount is already the norm. FF will be gradually fade out and be replaced by LF. Look at all professional cameras, they adopted LF directly from Super-35. To be a real professional camera, LF is a must. I appreciate Nikon's approach in adopting LF in the coming future.

" with a mount as large as the D850`s to "comfortably" fit an adapter for current lenses". I wasn`t comparing Nikon`s F mount to Sony`s E. I just meant to emphasize that a larger mount may be better suited to allow easyer adapters design. Sony actually did that when developing the E mount as compared to their A mount.

@Lucas_ - Adapters sit in front of the lens mount, so the lens mount diameter should not have any impact on being "better suited to allow easier adapters design." The Z-mount flange distance is supposedly 16mm:

T3 - an adapter is basically a cylinder to connect the camera's circular-shaped mount to a lens ( another cylinder ). The structural strength of a cylinder is dependent on its material and dimensions ( length, wall thickness and diameter ). A larger diameter camera mount allows for a more robust adapter, which will provide a more stable mount for a larger lens at its other end ( sorry, that's my 46 years as a mech design engineer talking ). Engineers have all that in mind when designing a system, more so when that system is to support a plethora of sizes/weights of lenses. Lens "wobbling", for example, comes to mind when both "adapted" Nikon F lens' sizes and the new (Z..?) sizes have to be served!

Lucas_ - Nikon's F mount has a throat diameter of a mere 44mm. And yet, Nikon has been able to have a full range of lenses, from small lenses to huge lenses, all with that small 44mm lens mount (including teleconverters). The irony is that when Canon introduced their EOS mount, which has a very large 54mm throat diameter (10mm larger than Nikon's), Canon users argued that Nikon's smaller lens mount was far inferior structurally, was more prone to wobble, and was lacking in robustness. Ultimately, all of this was just FUD. Now you're just rehashing the same FUD! LOL.

Anyone who has ever used a smart adapter (either for Sony's or Canon's mirrorless system) or teleconverter (for any system) knows that there is virtually no wobble that would have any practical negative effect on lens performance. Well-designed lens mounts lock the lens in soundly, even at smaller mount sizes. Just ask Nikon! They've been doing it for years with a 44mm mount!

T3_ I rest my case - you win, happy? I'm giving my opinion based on my over 40 years experience on the field as a mechanical design engineer, as I mentioned. Currently I shoot with two Sony A7xx , some Sony E/FE lenses, several legacy lenses of several brands ( Minolta, Nikon, Contax, Voigtlander, Leica, Pentacon, etc ( sorry, not Canons )) and with Sony, Techart and other adapters. Anyway, you seem to have a deep need to "have the last word"... I understand, but don't try so hard. It may not be so healthy - Have fun!

Sony's flange distance is 18 mm. The new Nikon is rumored to be 15 mm. This means E-mount lenses would fit with an adapter. Legacy SLR lenses will fit easily. The degree of electronic and focusing compatibility remains in question.

Ed Ingold - The Z-mount distance is rumored be either 15mm or 16mm. But regardless, that's not enough from for an E-mount compatible smart adapter with electronics in it. You have to remember that modern lens mounts have electronic contacts/pins. These require a certain amount of depth. Look at a Sony lens mount.. Its depth, including the electronic pins and the apparatus that holds those pins in place is already at least 3 or 4mm deep.

It takes a while to bring a product to market. Nikon just brought out the D850, et all. using a great deal of their resources to accomplish that goal.

I also suspect they were taken by surprise (a little) by so many customers switching systems to the new Sony mirrorless.

So, I believe these announcements are more of a delaying tactic to give their engineers more time to get the thing developed. In the meantime, they want to encourage their loyal customers from jumping ship.

And I think the move is probably working. After all, It’s a big move switching all your gear to a new system, so if folks can see a Nikon mirrorless coming in the future, they’ll wait. +1 for Nikon.

Yes, since the product launch is imminent, we can safely assume that this mirrorless system has been in development for at least a couple of years. People are talking as if Nikon (and Canon) begun development just recently, while in fact both companies have prototyped several different mirrorless bodies in recent years, and soon we will see what they ended up green-lighting for production.

I say "unsurprisingly" because his comment is an almost ipsis verbis translation of the absurd reasoning I've been reading on national forums in the last 2 weeks, mostly coming from Sony users.

It's almost as if the fear of what is coming from Nikon (...and Canon, surely, in a matter of months...) made them let go of any rational thinking about camera development and commercialization, propelling them into a surreal denial level where, even with a full finished product already half-shown, they maintain it does not exist yet.

Mirrorless is not coming in 15 days...the announcement for mirrorless is coming in 15 days. I'm sure they have been working on this for quite a while behind the scenes, but not necessarily the entire company. Design is one thing, production is another.

Just for the record, I've owned both Nikon and Canon for years. I have no ax to grind in THAT debate. I would love a Nikon D850 as it seems to be an ideal DSLR camera. But it's not what I have right now.

Being announced in 15 days is very different to being released in 15 days. I would be extremely surprised if the camera is available on August 23rd. Nikon marketing is being very clever with this product launch, as I am pretty sure that the number of people moving from Nikon to Sony / Fuji has plummeted over the past couple of months.

...in 15 days, one of the 2 major photography equipment manufacturers, one that made a false start in a segment that is now critical in the market, a false start that, indoubltly, had a significant financial impact, will put all their new chips on the chance of further alienating their customer base by announcing a FF mirrorless that, contrary to the expectations laid out in multiple teasers, is only being developed and is not actually quite ready to hit the maket.

"Being announced in 15 days is very different to being released in 15 days. I would be extremely surprised if the camera is available on August 23rd. Nikon marketing is being very clever with this product launch, as I am pretty sure that the number of people moving from Nikon to Sony / Fuji has plummeted over the past couple of months."

Another favorite of the "suspension of logic" being promoted around this camera(s) are users, like yourself, suddenly wanting us to believe that they don't know that there is, always has and always will be, a time hiatus between an announcement of a photography product and it's presence on stores shelves, while trying to make that distinction relevant in what pertains to the actual existence of said product.

@PhotoKhan. No "suspension of logic" here. Nikon have a history of announcing cameras a month or two before they come available ( or in the case of the DL range not appearing at all). I am certain that development of this camera is complete, though firmware is often being tweaked right up to the last minute. If the camera is going to be available on August 23rd, where are the pre-orders on the worlds biggest photo retailers like B&H and Adorama?On August 23rd, we will know name and the full specifications of the camera. Major photo reviewers (hello DP Review) will also likely have pre-production copies at this time, but I'd bet that the first customers receive their cameras in October.

That is entirely your call. But in my case, I was in your place. I was going to wait until the holidays for any sales. But when visiting a friend at a Telescope/camera store, they had 3 A7iii's on the shelf. 2 were on hold and sold. My better half told the sales person to put the other on the side. So in the end the 3rd one was sold to me!! And they had the lens I wanted, the Sony 24-105 f4. Now with the trade in sale going on, I could have bought the A7Riii for just $300. more with my trade in.

I would think the announcement on 8/23, and shipping in Sept, but no one knows for sure. Then, the launch could turn out to be a debacle like the D850, where it's out of stock for a year. Lots of unknowns at this point.

@Thoughts R Us...You are posting. Are you here to try to discredit those that have an opinion? I agree with @lakkot...No specs yet, just boring Sci Fi videos. Unless it's anywhere near the specs of the A7iii then it's worthless.

The problem I have with these teasers and the hype is it increases the level of expectation. The more they play with the public the better the product needs to be. Will it live up to expectations? I hope so.

Yes, you are right. But it does raise expectations which can lead to disappointment. It’s a dangerous game Nikon is playingthat can back fire. I just hope it’s on display at Photo expo in October so we can start evaluating it.

I can only speak for myself, but my expectations are not raised by teasers. Because I know they're just marketing. Nikon wants attention for this product, which makes a lot of sense, since the stakes are pretty high for them. If the camera is not what I hope it will be, I certainly won't blame the marketing dudes. They did what was necessary to spread the word and I personally think these teasers are pretty classy and low key.

I'm not going to be disappointed. If I don't like what I see I'm going with the D850. Actually thinking about going with the 850 anyway. I agree the stakes are high for them. Only 13 more days left till this phase is over. Waiting for photo expo in NYC in hopes the Mirrorless will be available to see, touch, and generally get the feel of.

I held a Sony A5xxx series in the store and played around a bit with it. It was painful. The shutter button points straight up at the sky, not angled forwards.

I can evaluate peoples' comments (even Sony owners complain!), look at sample images, and read reviews w/o owning one. I have a Nikon P&S which is well built, but that doesn't apply to SLRs necessarily.

Some are saying it won't be in anyone's hands until next year. All we have now is a video of a video of a video with leaked photos of a video of leaked photos...dangling a carrot in front of what they must think of us as jackasses..

Actually if they are announcing it August 23, then it will likely appear before end of this year, or by early next year, and they have been busy working on the design for the last 2 years. Nikon is smarter than you think not to mess up the first design and they have good engineers. (okay so a few minor things happen sometimes in first generation cameras but the overall cameras have been good in last few years - ie. specifications.)

I like a large viewfinder actually as probably a lot of pros do also. Unless you are planning on only using the rear LCD and don't need viewfinder. For stills in harsh light or on the go, viewfinders are great.

You don't seem to understand the problem? It's not "a viewfinder" but the fact that the viewfinder uses a strangely shaped housing that's very ugly. XT1's ugliness actually rather stems from the fact that too many controls are visible from the front and that they're too densely packed, somewhat evoking trypophobia, but the viewfinder design is also among one of the more uglier ones, up there with Pentax K1's directly viewed from the front.

Okay, it is an electronic viewfinder (LED or LCD) (not regular viewfinder). Not sure of the exact termnology. Similar to the ones on Sony cameras. Nikon going small with tightly packed controls not so keen on, but low weight in full frame is an advantage, that is paired with the right lens that are not huge. We will see what comes out. The design of the viewfinder seems not overly attractive but just getting used to it.

It is great that they've decided not to ride the train of false compactness! Now I am sure that this camera will be a comfortable one to hold in our hands, unlike Sony's ML where comfort is sacrificed completely.

zxaar, I did exactly that! I struggled with an A7II for 6 months then I've sold it and bought Nikon. Nikon DSLRs ARE great, yet 1) They are bad at using old manual lenses because of large flange distance and lack of focus peaking and 2) It IS nice to have trinkets like eye AF which are not possible on DSLR. With Nikon ML I hope they will still have the same good old GREAT ergonomics and all the bonuses that come with using the main sensor for everything and having short flange.

It looks better than Sony's first generation A7, probably will be nicer to hold for long time. But from that video, my choice of best looking Nikon is their rangefinders from the earliest days of the company.

There is nothing wrong with the A7 I Design, and the Dials are full milled, not plastique-drastique. Well, it's slightly upgraded, full metal eMount, and the FDA-EP18, which is way softer & better than the older one.

You meant something like wooden furniture instead of carpenter? To actually make a carpenter, you will need a man and woman, lots of upbringing and some training in carpentry. A pretty hamma won't help ;-)

It’ll likely be a very good camera (it has to be for Nikon’s sake!) but like many Nikon bodies...purely functional and not pretty at all! In fact it seems quite disproportionate and uglier than previous top-tier Nikon’s. But if the insides are as good as everyone is hoping then it won’t matter.

Not really a criticism of you, mate and it's easy to see where you've picked it up from (native speakers). If no-one ever tells you though, how do you know it's wrong? Most Dutch people I've met have been fantastic at English - I believe most degrees are taught in English over there?

You've certainly some justification for pride in your fluency - on the whole Anglophones are pretty lazy when it comes to picking up a second language.

So Nikon will announce this system before photokina, dominate the show. Canon will avoid going "head to head" with nikon, come out with a new video-centric camera at photokina then after the press is exhausted gnawing on the nikon FF mirrorless release canon will come out with their full frame mirror-less some time in (hopefully) early 2019.

I'm confused by this. The reason I went mirrorless with Fuji was because I wanted a camera that was smaller/lighter. This Nikon looks big and bulky to me, so what would be a reason for me and others to move from DLSR to this if its the same size/weight?I was thinking of moving over to either Nikon/Canon for the FF again, but not if its this.

Aside from the 50S (medium format), I thought all of Fuji's mirrorless cameras used an APS-C sensor. Nikon is promoting a full-frame system. As far as size and weight: there's been no specs released. We have no idea how it will compare, size-wise, to, say, the Sony A7III, or existing DSLRs across the various brands.

It'll be interesting to learn about, for sure, when the full specs are unveiled, to see how it compares with existing full-frame DSLRs.

@Bilbo_bobbins - This camera might not have been made for you. I think that is why you are confused about it. It could just be for someone looking for the other technologies that this camera will have, and or for someone interested in the new mount. Also, it is likely that this camera is smaller and lighter than say a D850 but retains the ergonomics that someone might be interested in. This camera is not for you, stick with the APS-C size to get what you are looking for.

@Geyzer I totally understand that, but what I don't get is how this is going to pull current DSLR users away from that D850 for example to a FF mirrorless if its the same size and different mount? More cost for no advance in photo quality.

@Bilbo_bobbins... it seems like you don't understand because you are just applying your priorities to every comment you make. Where was it said that someone would move to the new system to advance in photo quality? Maybe they want an electronic viewfinder experience or better live view with the same photo quality while using their existing lenses. Additionally for those that use the D850 or other larger DSLRs this will be significantly smaller. Combine that with using smaller and lighter lenses, smaller and lighter accessories, bags, possibly tripods, and you have a very different camera bag... even more of a difference if you happen to carry a backup camera. There are many reasons someone might be interested in this system and size is just one factor.

In the development announcement, Nikon said that they will offer two "industry-leading" systems, suggesting that they intend to keep both the DSLRs and the upcoming mirrorless model(s) in the line-up for quite some time. In other words, the mirrorless system isn't primarily supposed to pull users away from the DSLRs, but is rather an alternative for those who don't want a DSLR and therefore are looking at other brands.

@Clayton1985Size and weight is the biggest factor for mirrorless. Yes there is also IBIS , eye AF, electronic viewfinder etc but if you will not have an option to get small & light camera ( without sacrificing on IQ ) to pair with small & light lenses (up to 100mm then size of the same as mirrorless), there is not really a point to upgrade from existing large mirror camera.

Apart from the xh1 it us true that Fuji only offers a size advantage. Other brands offer extra features such as IBIS, eye-af and excellent AF. The Nikon will provide these and vastly superior image quality to the Fuji system and will not be available with tan leather grips.

@RevenantNot so sure about that. If Nikon intended to keep boths systems alive they would have made D750 replacement 6 months ago. They didn't bother and instead put all affords into mirrorless. Nikon cannot afford just to offer alternatives. They need to convince existing mirror camera users. New users will very likely not bother because very few people are willing to spend 2 grand on camera only. Add 2-3 lenses into that and you are at 6-7 grand. They rather get cheaper Fuji crop sensors camera.

Nikon should be like: Here is our new camera with all new tech we did not have before, you need to buy it to keep up with the tech and also here are all new lenses we want you to buy. Something in those lines should be the main msg and not just an alternative offer. They need to make money and not just offer you gift :).

@milkod2001 I shoot with a D700 so for me this would be a great upgrade. There is a point to buy this for some of us. If size and weight is your main concern you will need to probably check out Fuji or maybe Sony depending on your needs. For my needs this is what I want, so this is what I would get. For example the top LCD if it has one would be fantastic for me.

@Clayton1985 no I'm not, I'm being realistic. To move over to a complete new system just for a viewfinder would be an interesting discussion but I doubt anyone would do it for that reason alone. Also looking at the size of the mount, I doubt the new lenses are going to be any lighter or smaller. They can't be. Fuji has many reasons to swap but the main reason was weight/size, otherwise you might aswell stick with a DSLR because there aren't many other factors that mirrorless has more of an advantage over the current FF DSLRs.

@milkod2001.... total nonsense in 2018. Every single mirrorless brand has been increasing size of cameras and lenses in the last couple of years. Size is no more important today than lens performance, autofocus, battery life, ergonomics, etc. Some people still prioritize size over everything else but many do not. You could argue that at least being smaller than the larger DSLRs is critical but that's kind of a given anyway. I'd say the balance between size and everything else is important but that shouldn't be confused with smallest size being a top priority. Nikon will surely validate this one more time with their new camera just like Panasonic, Sony, Fuji and Olympus have already done.

Perhaps inspired, but the F5 viewfinder hangs over the aperture ring so you can read the lens setting; this new camera has a continuous slope from the lens mount to the top of the viewfinder, its so odd that the first time I saw it I thought it hadn't been completely assembled.

Hard to call cameras like the D3300 or D5300 or D7200 failures and they're all small. If you're talking about the Nikon 1 series, they were tiny but cost the same as or more than the aforementioned models. Price and the atrocious ergonomics of the J1, J2, J3, and S models doomed the Nikon 1 series from the start.

Try out a V2 or V3 and you'll never make fun of the Nikon 1 again. Expect this new FF to blow away the V3, and in that right, utterly embarrass every Sony MILC ever made.

The interesting thing is that when Nikon introduces an APS-C mirrorless (which they will absolutely have to if they want to reach the consumer market at lower price points), they'll still have that huge lens mount. (They won't make a totally different mount for APS-C mirrorless; that would be suicide.) This will limit their size/design options. I love my A6000 because it's so compact. But it can be made compact because it doesn't have a ginormous lens mount!

Don't know what Nikon was thinking. Making camera as big as D750 will not get anybody to upgrade to mirrorless. If anybody wants big camera for better balance when used with large tele lenses there are D5, D850, D750 for that already.

The interesting thing is that when Nikon introduces an APS-C mirrorless (which they will absolutely have to if they want to reach the consumer market at lower price points), they'll still have that huge lens mount. (They won't make a totally different mount for APS-C mirrorless; that would be suicide.) This will limit their size/design options. I love my A6000 because it's so compact. But it can be made compact because it doesn't have a ginormous lens mount!

@T3Not sure if Nikon will ever do that. There are Fuji, Olly, Sony and even Canon APS-C relatively cheap mirrorless cameras already out there. It would be very hard to compete with already established systems. I'd say the only chance Nikon has is FF mirrorless where so far only Sony dominates.

@milkod2001- I'd love to see Nikon try to survive exclusively with a FF mirrorless system. It won't be easy. That would cut off a huge segment of users and eliminate a low point of entry into their mirrorless system that other systems offer. Not everyone starts off with FF. Not everyone starts off with a $1000+ camera. (I expect Nikon FF mirrorless cameras to be *much* more expensive than that.) A lot of people will start off with a lower price-point camera (typically APS-C) and typically stay within that brand's system.

Nikon continues to ignore the format where most of the sales are. With Nikon 1, they ignored APS-C and went with a 1" sensor. How'd that work out for them? If they had chosen APS-C, the Nikon 1 system would still be alive today.

Every day that Nikon ignores APS-C mirrorless is one more day that other APS-C mirrorless systems get stronger.

I am allways amazed how frustrated the photographers are with they current gear/equipment when something new is comming out. 'Wave of hate' is growing immediately. All at once, noone can take photos with their Nikon d850 or Canon 5D IV (such a poor machines now...) everyone needs a FF mirorrless, because only this can take real photos! Oh my... Wake up guys and chill. Every current FF camera from Nikon or Canon is still amazing machine able to capture your best shot and If you own one, you should be realy realy happy and enjoy shooting with it. The fact that Canon and Nikon are going to create a FF mirrorless is a good new for photographers, but... enjoy what you own and try to be happy with it, give it a chance.

Who says that those interested in this new mirrorless are somehow not satisfied or unhappy with their dslr's? That's a myth.

I would say most people who will buy this will own this in addition to their beloved dslr's. It's not "either/or". It's both.

Many of us who love photography also love the gear, and unapologetically. And we can enjoy mirrorless without feeling in any way unhappy with our dslr's. So I do enjoy what I have now, but also look forward to future products like this one.

Revenant, count me in your car enthusiast group!There is nothing special about driving I enjoy, Particularly where I am now. Only tickets and accidents to look forward to. I am most happy when I park my Benz and feel the anticipation of driving it again. LOL

@ThoughtsI agree with you, but I read the OP as being directed towards a specific type of forum poster, the one who sees cameras mainly as display pieces for the latest tech, and think that last year's model becomes obsolete as soon as a new one is released.

It’s got to the stage where the first thing I do in a morning before even having a coffee, read the (proper) news etc is 1) Look to see if there’s a new teaser2) See if there are any more comments on the previous teasers

People are wrong to pitch Nikon against Sony. There is no fight between these companies.

Nikon is effectively a distributor for Sony sensors. By putting their sensors into Nikon cameras, Sony has two horses in the race both with distinctive styles and user bases of their own. Either way, Sony wins.

We should look at how Sony and Nikon basically combine to take the fight to Canon.

A camera is much more then a sensor alone.It is all about the system, support and the way they operate. There in nothing good ergonomically in any of the Sony A7 bodies I have tried and used.

Unfortunately Sony lacks all of the support too and their system is no good either. The e-mount is effectively too small for Full Frame. This is why Sony needs to gain ISO into the corners to effectively suppress corner shadows and vignetting.

Not to say you can fry eggs on many of their camerabodies. So the Sony can be used as a toaster as well. Hardware problems are solved with a new itteration of a camerabody every 8 month or so.

Sony might have some good sensors, but their cameras and the way they operate do not attract me at all.

The camera division and the OEM component R&D and manufacturing division are two sole entities as well. The only thing they bare in common is their mother company.

The Sensor is not a camera ...One thing is right though ... Sony sensor division is good at making great sensors .. some with the help Nikon design and input f(or Nikon cameras) . But SONY cameras still can not match Nikon and Canon ... despite all the hype. And now Canon and Nikon entering the Full Frame Mirrorless market ... where SONY was King(?) because there were no competitions ( barring LEICA) , the honeymoon is over for SONY. But SONY is a big company and they will move to other products once they realize in a few years that NIKON and CANON has taken over the FF Mirrorless market ... as expected.SONY should concentrate on SENSORS ... as SAMSUNG and TowerJazz are gearing up in that segment too ...

"SONY is a big company and they will move to other products once they realize in a few years that NIKON and CANON has taken over the FF Mirrorless market"

There may be some truth to this. Sony abandoned the decades old aps-c/full frame DSLR/SLT line when they could not keep up with canon/nikon, then they basically gave up on the low end APS-C market when canon "put the petal to the metal" a couple of years ago releasing the M5/M6 (and then the M100/M50). They keep on moving to where canon-nikon is not, it's not crazy to imagine the A9 going the path of the A99......

"People are wrong to pitch Nikon against Sony. There is no fight between these companies."

You seemingly fail to understand the difference between a components supplier and a manufacturer selling products to consumers. Sony Imaging (the camera maker) is certainly competing with Nikon for camera sales, while Sony Semiconductor (the sensor maker) is competing with other sensor suppliers. Two different markets, one B2C and one B2B.

People forget the importance of the consumer segment, the consumer buyer. Most consumers will not be buying FF mirrorless. They'll be buying APS-C mirrorless. The APS-C market is much larger than the FF market. The bulk of Canon and Nikon's ILC business comes from selling APS-C bodies. Nikon don't have APS-C mirrorless. And when they do, it'll still be using that huge lens Z-mount. That will severely limit their ability to design smaller, more compact mirrorless bodies. I love my A6000 because it's so compact. But it can be made compact because it doesn't use a humongous lens mount.

I'll try to be constructive here:Can we talk about the mount button placement? It's screaming I AM PHOTO ONLY. With this heavy right-centric design I can hardly see convenient video setup, especially in a cage. And I'm not talking about case, where you hold your camera with both of your hands. like they've never thought about videographers while desining both bodies (which is entirely possible, given Nikon's tough history with DSLR video).

Some people are so obsessed with grip here (problem, you can solve easily with custom cages or grips, tbh) that they somehow don't want to talk about real flaws that will taint the entire use cases. Also, if nikon_mirrorless to be believed, this camera is quite big. And i think it's a bad thing. You can always make smaller camera bigger. But you can't scale down a big camera.

@ShaiKhulud ... You are totally wrong ... there is not enough information out yet to conclude video capability. The grip is also very important. Apart for ergonomic, It will hold a bigger battery which is very important for Video too. Customized grips can not hold batteries.The Camera could be little big compared to some other brand but it can prevent overheating like so many SONY cameras.

There can also be a smaller camera for street photography later. Nikon Df is much smaller than D5 or even D850. Do not jump to conclusions.

I would consider buying Nikon (Later) If they release a not so big 35mm f/1.4 prime which is sharp wide open. Total system should be considerably portable than Sony A7iii with zeiss f/1.4. That lens is a monstrous size.

Better late to the party then not attending the party.The market has matured and Nikon smartly did not need to put a lot of marketing efforts (money) into the growth of the MILC market.

I think they can effectively put this new system to the market without many of the pioneering skills Sony and Fujifilm had to undergo. I am pretty confident that Nikon will hit the nail with one strike right on the head.

Underestimating Nikon might be Sony's and Fujifilms biggest problem for the month to come.

I am also pretty sure that many of their customers might switch back (near) instantly to Nikon if the system performs as good as rumours say it does.

Nikon has had the best tracking AF in the business for 10 years now. They could not start a system with the pathetic Tracking AF that ML had until this last gen. That is the reason they waited so long. Besides, the have been selling 3+ million dslrs again for at least 10 years, why venture into a market still in its beginnings. Now is a good time IMO.

I'm a Nikon DSLR user for many decades, and a recent Sony and Fujifilm mirrorless user. Of course, I would have preferred Nikon coming in early to the game with its APS-C or FF mirrorless competing alongside Sony, but tactically I perceive this is a good time for Nikon to enter the game.

Sure, it takes a few iterations to get it right, but that's because the earlier iterations contain mistakes. Nikon can hopefully study Sony, and pin-point mistakes that Sony made, and learn from those, and not repeat them.

I'm looking forward in anticipation to see the details of the new Nikon mirrorless.

Nikon has nothing to learn from Sony, and they should ignore Sony completely.

Sony should have been learning from Nikon. Sony users have been screaming since the beginning for changes that quite frankly would have made their cameras more like Nikon's. But no, Sony hasn't listened and their cameras still suck compared to Nikon's. And for the record, I own a 7RM2 and RX10M3. I would have preferred the Nikon DL24-500 BY FAR over an RX10. But alas, no DL series. And I'm REALLY hoping that this new Nikon FF MILC will allow me to finally dump my 7RM2.

My guess: as Sony is main provider of Nikon’s sensors, and AF in ML is built into sensor from start, hardware-wise, Nikon will use current Sony sensor AF tech. Algorithms may be different, and Nikon have best in business. So, new ML from Nikon will perform at least on par with Sony’s latest gen. This is the reason Sony rushed their last iterations so quickly, they knew Nikon was coming and knew what was coming. So nothing really to learn there, it’s same with Nikon juice inside. Other arras, only new thing is EVF, we have to see what’s coming, likely a good one. In every other area Nikon have more experience, latest cameras have been flawless, D5, D500, D850, this will likely be too.

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