Happy Hours: Alcohol Service Emerges as Hot Trend in U.S. Moviegoing

Alcohol service at the movies is becoming more common in North America, with a rising number of exhibitors navigating the legislation in their communities to incorporate adult beverages. A CinemaCon 2017 panel on the topic proved particularly informative for those in attendance, covering everything outside of legislation for exhibitors to

Wednesday Update: On the first year since 2006 where July 4 fell on a Tuesday, Despicable Me 3 and their inescapable band of minions led the box office with $72.4 million for the three-day, $99.0 million when factoring Monday and Tuesday into the weekend. While less than the openings for Despicable Me 2

Saturday Update: Despicable Me 3 earned $29.2 million on opening day Friday, including Thursday night preview grosses. That’s down nearly 67 percent from Minions‘ $46.04 million opening day two summers ago, but still marks a healthy debut for the fourth film in the franchise as it looks to attract family crowds over the