Purdue Extension Brand Basics

Presenting a clear graphic identity contributes to the success of all publications. ThePurdue Extension Brand Basics (PDF: 2.90 MB) document helps present that identity by providing guidelines for using logos, fonts, and other elements in Purdue Extension publications.

Purdue Agricultural Communication follows these guidelines for all publications they produce, but Agricultural Communication is not the "style police."

The guide will help you to enhance and maintain the Purdue Extension brand identity.

Think of it this way: you're like a local Coca-Cola bottler. You can either use the red can, white wave design, and the Coca-Cola script familiar to most consumers, or you can just type "Coca-Cola" on the label without using the Coca-Cola identity.

Which one do you think customers will recognize, trust, and use more?​