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Twitter’s core users are either there to get brief updates from the influencers they care about or interact with folks they don’t know personally, but with whom they may share a common interest. For influencers, it’s perhaps one of the greatest tools ever created for easily broadcasting a message. In fact, one of the best scenarios we’ve seen for advertisers on Twitter has been to pay those influencers and celebrities to tweet to their followers; of course that revenue goes directly to the celebrity and not Twitter.

Twitter needs to give people another reason to use Twitter. Quoting Matthew Ingram from Fortunemagazine, “What Twitter needs is new users, and lots of them-and it needs them to spend longer on the network, interacting with tweets and (hopefully) Twitter ads.”

While ad-spend on Google remains dominant, digital marketing agencies like ours are finding themselves to be fully optimized on that platform, and have started to spread budgets out to cheaper options like Facebook,Bing and Pinterest. To a lesser degree, we are using LinkedIn as it can get expensive and only works for business-to-business applications. Twitter is on par with LinkedIn in the number of our clients that utilize it for sponsored ads.

If Twitter becomes a more detailed platform, while it’s a huge derivation, could create a better marketing platform and scale ad revenue. While this significant change seems to alter the most basic functionality that made Twitter popular in the first place, it still offers something that you cannot get anywhere else, and that is a single online space where people can quickly see what the influencers they care about are saying.

Reputation Management Expert Ken Wisnefski comments on why it seems Donald Trump is rewarded for saying things most would be criticized for.

“While I certainly wouldn’t advise my clients to make such defiant political statements, I do advise my clients to acknowledge the importance of transparency. In a world where people have so much information at their fingertips, it’s never been more important for a business to take control of their message. Trump’s proven that the masses appreciate directness in all manners,” says Ken Wisnefski, CEO and founder of WebiMax, a reputation management group. “Trump has garnered more media attention than any other candidate because of his ability to throw political correctness out the window.”

As he sits in a conference room that overlooks the Delaware River and the Philadelphia skyline, WebiMax founder and CEO Ken Wisnefski is also enjoying his view of Camden.

A Newark native, Wisnefski says he’s proud of the fact his company was the first to commit to Camden under the landmark Economic Opportunity Act of 2013’s revised Grow New Jersey incentive program.

And on the two-year anniversary of being one of the first companies to gain state approval for a project under the new law, Wisnefski said he’s never been more confident in his belief that Camden is the right place for his business to grow.

“This is where we’ve really kind of staked our roots at this point,” he said. “This will always be kind of our main corporate hub. While our expansion probably leads us into other cities on a much smaller scale and other countries on a smaller scale, this will always be our corporate location.

“This will always be our headquarters. I think that that’s just kind of the basis of it. We’ve really been pleased with it.”

For the state, WebiMax’s move to Camden is a sign that the revised incentive programs, which took years to plan and finally sign into law, are actually working and may help to reverse the long-held notion that New Jersey-based businesses are lining up to flee the high-cost state.

It’s also a milestone for the state Economic Development Authority, which administers the programs: WebiMax was the first company to actually collect its tax credit under the revised Grow New Jersey program after meeting its commitments for new and retained jobs this year. The firm recently was issued a $603,500 credit, the first of 10 annual credits under its $6.035 million award.

CAMDEN — They could have gone to Delaware or stayed in Mount Laurel, but Webimax opted to invest in the “city invincible”…

As of October, the NJEDA has put more than $1.1 billion on the table to lure businesses to Camden. Holtec International will receive $260 million as they construct a nuclear power plant production facility. Others, like Subaru, received $117 million to move from Cherry Hill and bring 500 jobs with them. The Philadelphia 76ers received $82 million to build a practice facility at Delaware Avenue and Martin Luther King Boulevard.

Webimax, which began operations in Mount Laurel in 2008, was named one of the top 30 fastest growing companies in the U.S in 2010 and one of the best places to work by the Philadelphia Business Journal in 2011. The company of approximately 80 employees handles search engine optimization and web design for business clients.

A “sight unseen” offer from Delaware’s governor to move south left Wisnefski and company intrigued, but they figured an attempt at contacting New Jersey officials first was worth their time.

Lt. Gov. Kim Guadagno made Wisnefski aware of Grow NJ, which was signed into law by Gov. Chris Christie in early 2012. Under the program, businesses can receive millions in tax credits in exchange for capital investments in a redevelopment zone.

“It was easier for us to stay in New Jersey,” Wisnefski said, adding that the company was told it would receive the maximum benefits if they moved to Camden. Also, there was the fear that current employees wouldn’t be able to make the commute to Delaware.

“At first, some just didn’t want to go to Camden,” Wisnefski said of his employees.

Now, they’re walking around more than they ever did in Mount Laurel, where the office was a “nameless, faceless building with no engagement with the community.”

“We’re kind of happy to be a part of what’s going on in Camden,” Wisnefski said.

Reputation expert weighs in: Social media and reputation management expert Ken Wisnefski, who is founder and chief executive officer of internet marketer WebiMax, located on the Camden waterfront just across from Philadelphia, finds Amaro’s remarks hard to fathom.

“You have to ask yourself, in this day and age where everything public figures say is under so much scrutiny, how is it that someone with so much authority can exhibit such poor judgment?” Wisnefski said. “How can that person then be expected to make good decisions?”

You have to wonder if this could end up being the final straw that leads to Amaro’s overdue dismissal. Wisnefski believes it might.

“The reality is that if Ruben loses the faith of the fans, then he loses credibility and authority, making it that much harder to get anything done,” Wisnefski said. “By insulting the fans he’s really only putting his own job at risk.”

If Amaro does indeed lose his job, this latest dustup might end up being the best news that Phillies’ fans have received since that day in 2008 when he was named GM.

COMMENTARY: WebiMax glad to be part of Camden

I wanted to comment on a letter to the editor that stated that businesses should give back to Camden as part of the process of moving their companies there.

As the founder and CEO of WebiMax, I absolutely agree with that statement and agree that our company, located on the waterfront, is absolutely a part of Camden.

As per the article “Workers adjust to Camden” (C-P, Feb. 22),” our employees went from being concerned about moving to Camden to truly embracing our move.

For the past 10 years, I have had two businesses that operated out of Mount Laurel. While the location was great and we enjoyed our time there, I never felt that we were part of the community or connected to any sort of cause. We had lucrative offers to move our offices outside of New Jersey but we chose to come to Camden because we felt it enabled us to help improve Camden and be part of the solution that fueled the renaissance of the city itself.

In our short time in Camden thus far, we have taken part in a program aimed at teaching youths about career paths in website design and online marketing that was organized by the Rev. Floyd White and the Woodland Community Development Corporation.

In addition, all of our employees contributed to a successful food drive coordinated by the Food Bank of South Jersey, where a group of WebiMax employees also volunteered packaging food that was provided to residents of Camden.

We are also in the process of assisting Mayor Dana Redd with a website designed to show Camden’s progress and attract new businesses to the city. We have plans to get more involved in the community and help however we can.

I was inspired at an event hosted by the New Jersey Alliance for Action in December at which the mayor, Freeholder Director Louis Cappelli and Congressman Donald Norcross all spoke about the plans for the future of Camden and how much they want to improve the community for the people who live there.

While I certainly miss aspects of Mount Laurel, I am confident I speak for my entire company when I say coming to Camden and being part of the plans for change was one of the best decisions we have ever made.

Ken Wisnefski, CEO of WebiMax, an Internet marketing firm, said not having a holiday party can hurt morale and productivity. Failing to consider morale, he said, could lead to higher employee turnover rates and more conflicts between employees.

Ken Wisnefski was interviewed for the Staten Island Advance to talk about how mobile technology and social media is impacting marketing on Black Friday.

“Facebook has just made it easy for small businesses to start implementing geo location into their marketing quickly and in a mobile medium that most people are familiar with,” said Ken Wisnefski, digital marketing expert and CEO of internet marketerWebiMax.

“What that means is a business can post an ad that will target people within a certain mile radius of the business itself,” said Wisnefski.

The DOT inspector general audit resonates with frequent fliers like Ken Wisnefski, the founder of a Web marketing firm in Camden, N.J. As a professional marketer, he’s seen any number of loyalty programs up close. But he says that nothing compares with the airline programs, for both their elusiveness and their deceptiveness.

“There are excessive fine print and aspects that make them more and more difficult to navigate,” he says. “I do believe many people are led to believe that the programs will be something great and are, in turn, very discouraged when they find out it wasn’t what they had thought it was. I’ve even heard people refer to these programs as bait-and-switch scenarios.”

According to Webimax founder and CEO Ken Wisnefski, who was named South Jersey Entrepreneur of the Year by Philadelphia Business Journal this past summer, the business will be seeking to add another 100 employees at its new office at the Ferry Terminal Building over the next year.

“Initially, yeah, there was some concern from our employees about moving to Camden — the city’s current reputation precedes it,” he said. “But as we looked at it closer, we were more optimistic about it, and saw it as an opportunity for us to be apart of something.

“It feels like, in Camden, we can be involved in the growth and a movement.”

To e-commerce expert, Ken Wisnefski, the gradual addition of the buy button seems desperate. “While this new feature is intriguing, it’s not likely to make a huge impact on the revenue of Twitter,” Wisnefski said in a recent report.

“The nature of Twitter is quick, fast information, not e-commerce,” he said.

“I feel that the purchase of Yahoo at this point wouldn’t be prudent,” says Wisnefski, who founded digital marketing WebiMax. “I don’t feel strongly that Yahoo has true staying beyond this immediate bump.”

Ken Wisnefski speaks to the New York Post’s Richard Morgan about Janet Yellin’s comment that social media stocks may be over valued.

“A lot of people can’t accept that a concept can be so highly valued,” he said in reference to the so-called concept stocks that often pop up in biotech and social media. “And this includes traditionally trained economists, because it’s not a model they learned in graduate school.” – Ken Wisnefski

On September 27,2013, Ken Wisnefski Founder & CEO of Webimax, was featured in an article posted on ecommercetimes.com. The article discusses the fact that although most people believe everyone, in this day-in-age, utilizes the internet for everything. An astonishing 15 percent of American adults remain offline.

When asked about the matter, Ken stated, “I think everybody assumes that everybody is online, and that is not always the case,” Wisnefski added.”

Kenneth Wisnefski was featured by The Washington Times recently, in an article in which he discussed the popularity of mobile shopping apps and their prevalence and usefulness to shoppers on Black Friday.

The Presidential Election set to take place tomorrow will largely be reliant on independent voters and winning crucial swing states. There has been a significant amount of momentum building in social media and the online community that will play a major role in helping independent voters make their choice. Read more on WashingtonPost.com.

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