At 1 p.m. today, Thursday, Nov. 16, classic rock station KSWD "The Sound" 100.3 FM went off the air with side two of The Beatles' Abbey Road. The move came as a result of a deal The Sound's parent company, Entercom, struck with the FCC to divest three of its stations in exchange for regulatory approval of its $1.7 billion merger with CBS Radio, which also owns several stations in the L.A. market, including KROQ.

The 100.3 FM frequency was sold to Educational Media Foundation for an undisclosed amount. EMF, based in Rocklin, owns 770 FM stations and translators and specializes in Christian music. After The Sound went off the air, the new owners immediately flipped 100.3 FM's format to K-LOVE, a Christian contemporary station, which specializes in light rock songs with Christian themes, such as Chris Tomlin's "Jesus Messiah" and Matthew West's "Grace Wins."

"We are particularly excited to see what God has in store for the people of Los Angeles, through our new station, Positive & Encouraging K-LOVE at 100.3 FM," EMF CEO Mike Novak told Variety. "The people at Entercom have been a joy making this purchase possible.

During The Sound's final hours, most of the station's DJs and on-air personalities dropped by the studio to say their goodbyes, including longtime DJs Uncle Joe Benson, Cynthia Fox, Rita Wilde and Mimi Chen, and morning-show hosts Andy Chanley and Gina Grad.

"We always pretty much shut up and let the music talk," Chanley said, before playing side two of Abbey Road, whose last song, "The End," concludes with one of the best-known lyrics in the classic-rock canon: "And in the end, the love you take is equal to the love you make."

After that, Chanley signed off with a simple, "This has been KSWD Los Angeles. This is The Sound."

I'm all for an increase in Christian content in Los Angeles radio, but as a Classic Rock station, "The Sound" was quite substantive in its content. It's sad there has to be this sense of dualistic conflict between great secular music and contemporary Christian music. One can afford to be more reverent to the things of God, the other needs to up their artistic quality.

The Sound was classic rock, but this is L.A. and I’m aware of even country music having a more diverse following than people think!

And if anything, Christian rock is the same. The music scene may seem exclusively white, but its following is diverse. Churches (especially in this city) bring together all kinds of people, praise God.

Got it those are my go-to’s as well, but I definitely preferred Sound to KLOS.

I like KYSR or Alt 98.7, but I miss “Star” 987 which played alternative from the 90s...including the feminist stuff. Lilith Fair singers like Jewel, Sarah McLachlan, Sheryl Crow, Paula Cole, Alanis Morisette etc...

Classic rock stations have been selling old rope for money for years. I am amazed that they have survived this long considering listeners could load an iPod with 40-50 songs and have the station’s entire playlist without the bother of commercials.

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