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Pierre Koffmann, the French-born chef who's received three Michelin stars for both La Tante Claire and Waterside Inn in London, loves the newest item on the McDonald's menu in France. The McBaguette, which is filled with cheese, ham, potato, lettuce, and mayo, is the company's attempt to appeal to local tastes; after the U.S., France is McDonald's most profitable market. Koffmann, who we really hope is getting paid generously for this endorsement, says he'd choose the "good bread" from McDonald's over local vendors. But shockingly, he does admit that it's "not the top bread in Paris." Michelin guide inspectors, please note. [Bloomberg]