Website URL

GooglePlus

Skype

Location

Interests

The Dodge Challenger and Charger Hellcat has been a large success since going into production for the 2015 model year. The factory hasn't been able to keep up with the demand, so they had to put on hold on orders and increase the production of the Hellcat engines. That wasn't enough, so Dodge has announced they will be doubling production for the 2016 models.
There is a downside to this announcement. Anyone who has a 2015 Challenger or Charger Hellcat on order may find out it has been cancelled. Dodge says they will finish building vehicles that are scheduled, while the remaining orders will be cancelled. Now Dodge is offering those whose order has been cancelled the chance to get 2016 models at 2015 prices.
Not changing is how many Hellcats every dealer will get. Allocation will be decided by how many Dodge models are sold and how long the Hellcats stay on their lots.
Source: Dodge
Press Release is on Page 2
Dodge Launches 2016 SRT Hellcat Plan of Attack; Increases Production; Set to Open Orders for the Fastest, Most Powerful Muscle Cars Ever
Due to unprecedented demand for the 2015 models, Dodge significantly increases production for 2016 model-year Challenger and Charger SRT Hellcats
Plan includes building the remaining 2015 SRT Hellcat scheduled orders at Brampton (Ont.) Assembly
All unscheduled 2015 model year SRT Hellcat sold orders will be cancelled; these customers will receive discounted 2016 model year pricing
Dealers will receive details on the full 2016 model year allocation plan in August 2015
Two allocation cycles to occur – August 2015 and February 2016
2016 model year SRT Hellcat allocation eligibility will continue to be based on past Dodge sales performance
Allocation will be adjusted based on dealers’ average historical Dodge SRT Challenger and Charger Hellcat “days on lot” performance
If dealers keep inventory moving, they will qualify for February allocation plan
Dealers will only be able to order their given allocation.
SRT Hellcat orders open in the second week of August 2015; production starts in September 2015
New for 2016, both Challenger and Charger SRT Hellcat now feature standard ultra-premium Laguna Leather interior appointments, Uconnect 8.4AN with navigation, HD radio and five years of SiriusXM Travel Link and SiriusXM Traffic
July 27, 2015 , Auburn Hills, Mich. - Dodge will soon be opening the dealer order banks for 2016 model year Dodge Challenger and Charger SRT Hellcats, streamlining the process and significantly increasing production to ensure that the fastest, most powerful muscle cars ever continue to move off dealer lots. “We could not have asked for a more enthusiastic response to the Charger and Challenger SRT Hellcats – it was absolutely unprecedented, but then again, these 707-horsepower muscle cars are unprecedented,” said Tim Kuniskis, President and CEO, Dodge and SRT brands, FCA US. “To meet this demand, we are more than doubling our SRT Hellcat production for 2016 and simplifying the process to make it easier for our enthusiasts to get their hands on the hottest muscle cars in history. In addition, customers with verified sold orders that weren’t built in the 2015 model year will receive special discounted pricing if they re-order in 2016.” The plan for 2016 model year includes:
Remaining 2015 SRT Hellcat scheduled orders will be built at Brampton (Ont.) Assembly
All unscheduled 2015 model year SRT Hellcat orders will be cancelled; these customers will receive discounted 2016 model year pricing
Dealers will get a 2016 model year potential allocation total for the entire model year in August 2015
2016 model year SRT Hellcat allocation eligibility will continue to be based on past Dodge sales performance
Allocation will be adjusted based on dealers’ average historical Dodge SRT Challenger and Charger Hellcat “days on lot” performance
They will receive half of the 2016 model year allocation (net of adjustments) beginning in August 2015. They will receive the second half of the 2016 model year allocation (net of adjustments) in February 2016
Dealers will only be able to order their given allocation
The ordering system will open the second week of August. Production of the 2016 Dodge Charger and Challenger is scheduled to start at the Brampton, (Ont.), Assembly plant in September.

The Dodge Challenger and Charger Hellcat has been a large success since going into production for the 2015 model year. The factory hasn't been able to keep up with the demand, so they had to put on hold on orders and increase the production of the Hellcat engines. That wasn't enough, so Dodge has announced they will be doubling production for the 2016 models.
There is a downside to this announcement. Anyone who has a 2015 Challenger or Charger Hellcat on order may find out it has been cancelled. Dodge says they will finish building vehicles that are scheduled, while the remaining orders will be cancelled. Now Dodge is offering those whose order has been cancelled the chance to get 2016 models at 2015 prices.
Not changing is how many Hellcats every dealer will get. Allocation will be decided by how many Dodge models are sold and how long the Hellcats stay on their lots.
Source: Dodge
Press Release is on Page 2
Dodge Launches 2016 SRT Hellcat Plan of Attack; Increases Production; Set to Open Orders for the Fastest, Most Powerful Muscle Cars Ever
Due to unprecedented demand for the 2015 models, Dodge significantly increases production for 2016 model-year Challenger and Charger SRT Hellcats
Plan includes building the remaining 2015 SRT Hellcat scheduled orders at Brampton (Ont.) Assembly
All unscheduled 2015 model year SRT Hellcat sold orders will be cancelled; these customers will receive discounted 2016 model year pricing
Dealers will receive details on the full 2016 model year allocation plan in August 2015
Two allocation cycles to occur – August 2015 and February 2016
2016 model year SRT Hellcat allocation eligibility will continue to be based on past Dodge sales performance
Allocation will be adjusted based on dealers’ average historical Dodge SRT Challenger and Charger Hellcat “days on lot” performance
If dealers keep inventory moving, they will qualify for February allocation plan
Dealers will only be able to order their given allocation.
SRT Hellcat orders open in the second week of August 2015; production starts in September 2015
New for 2016, both Challenger and Charger SRT Hellcat now feature standard ultra-premium Laguna Leather interior appointments, Uconnect 8.4AN with navigation, HD radio and five years of SiriusXM Travel Link and SiriusXM Traffic
July 27, 2015 , Auburn Hills, Mich. - Dodge will soon be opening the dealer order banks for 2016 model year Dodge Challenger and Charger SRT Hellcats, streamlining the process and significantly increasing production to ensure that the fastest, most powerful muscle cars ever continue to move off dealer lots. “We could not have asked for a more enthusiastic response to the Charger and Challenger SRT Hellcats – it was absolutely unprecedented, but then again, these 707-horsepower muscle cars are unprecedented,” said Tim Kuniskis, President and CEO, Dodge and SRT brands, FCA US. “To meet this demand, we are more than doubling our SRT Hellcat production for 2016 and simplifying the process to make it easier for our enthusiasts to get their hands on the hottest muscle cars in history. In addition, customers with verified sold orders that weren’t built in the 2015 model year will receive special discounted pricing if they re-order in 2016.” The plan for 2016 model year includes:
Remaining 2015 SRT Hellcat scheduled orders will be built at Brampton (Ont.) Assembly
All unscheduled 2015 model year SRT Hellcat orders will be cancelled; these customers will receive discounted 2016 model year pricing
Dealers will get a 2016 model year potential allocation total for the entire model year in August 2015
2016 model year SRT Hellcat allocation eligibility will continue to be based on past Dodge sales performance
Allocation will be adjusted based on dealers’ average historical Dodge SRT Challenger and Charger Hellcat “days on lot” performance
They will receive half of the 2016 model year allocation (net of adjustments) beginning in August 2015. They will receive the second half of the 2016 model year allocation (net of adjustments) in February 2016
Dealers will only be able to order their given allocation
The ordering system will open the second week of August. Production of the 2016 Dodge Charger and Challenger is scheduled to start at the Brampton, (Ont.), Assembly plant in September.
View full article

The Dodge Hellcat models are a huge success with 4,000 Challenger and Charger Hellcat models sold out of a total of 88,000 muscle cars.
"It's a small sliver of what we sell, but it really creates a halo for the rest of the lineup," said Dodge and SRT CEO Tim Kuniskis to Automotive News.
It has become quite a success for the brand that Dodge is increasing production of the Hellcat engine to help reduce the "huge flood” of orders. This will be the second increase in production of the Hellcat models.
"We're going to build more [Hellcats] for 2016. We stopped taking all Hellcat orders months ago so that we could catch up to that demand, and then we will launch the 2016s," said Kuniskis.
Kuniskis didn't say how much of a production increase they will do.
Source: Automotive News (Subscription Required)

The Dodge Hellcat models are a huge success with 4,000 Challenger and Charger Hellcat models sold out of a total of 88,000 muscle cars.
"It's a small sliver of what we sell, but it really creates a halo for the rest of the lineup," said Dodge and SRT CEO Tim Kuniskis to Automotive News.
It has become quite a success for the brand that Dodge is increasing production of the Hellcat engine to help reduce the "huge flood” of orders. This will be the second increase in production of the Hellcat models.
"We're going to build more [Hellcats] for 2016. We stopped taking all Hellcat orders months ago so that we could catch up to that demand, and then we will launch the 2016s," said Kuniskis.
Kuniskis didn't say how much of a production increase they will do.
Source: Automotive News (Subscription Required)
View full article

The Dodge Charger and Challenger Hellcat models have become a big seller for the brand. Dodge brand head Tim Kuniskis tells Automotive News they have received 9,000 orders for both models, double the amount the company was expecting to sell. This high amount of orders has caused a backlog of models needed to be produced.
According to Allpar.com and confirmed by Automotive News, Dodge has temporally suspended orders for Hellcat models while they work through the backlog.
“Due to unprecedented demand for the 2015 Dodge Charger and Challenger SRT Hellcats,, we are temporarily restricting orders while we validate current orders that are in the system,” the company said in a statement to Automotive News.
Dodge hasn't said when they will end the suspension, but Allpar says they are expected to resume in August.
Source: Allpar.com, Automotive News (Subscription Required)
View full article

The Dodge Charger and Challenger Hellcat models have become a big seller for the brand. Dodge brand head Tim Kuniskis tells Automotive News they have received 9,000 orders for both models, double the amount the company was expecting to sell. This high amount of orders has caused a backlog of models needed to be produced.
According to Allpar.com and confirmed by Automotive News, Dodge has temporally suspended orders for Hellcat models while they work through the backlog.
“Due to unprecedented demand for the 2015 Dodge Charger and Challenger SRT Hellcats,, we are temporarily restricting orders while we validate current orders that are in the system,” the company said in a statement to Automotive News.
Dodge hasn't said when they will end the suspension, but Allpar says they are expected to resume in August.
Source: Allpar.com, Automotive News (Subscription Required)

Dodge has opened up the order books for dealers on the 2015 Challenger SRT Hellcat today. But not every dealer will have the chance to order one though.
Automotive News reports that Dodge will base dealer allocation of Hellcats based on how many Dodge vehicles a dealer has sold within the past 180 days. That includes everything from the Dart to the Viper. A second allocation of Hellcats will follow in December and be be distributed based on the previous 90 days worth of sales.
“You sell a lot of Darts for me, Journeys for me, Durangos for me, I’m going to give you the rights to this one, too, because this is a halo of the brand,” said Dodge brand head Tim Kuniskis.
If you are one of the lucky dealers to get a Hellcat, Dodge will be watching you closely. The brand plans on measuring the days-on-lot for the model to determine how many more Hellcats it gets. The longer a Hellcat sits on a dealer lot, the fewer Hellcats a dealer will get.
Kuniskis said that he doesn't have an issue with dealers marking up the vehicle, but warns that it might hurt them when getting vehicles in the future.
“If you want to market-adjust the car, that’s your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower. They’re turning the inventory. Some dealers are going to have heartburn with that," said Kuniskis.
Source: Automotive News (Subscription Required)
William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.
View full article

Dodge has opened up the order books for dealers on the 2015 Challenger SRT Hellcat today. But not every dealer will have the chance to order one though.
Automotive News reports that Dodge will base dealer allocation of Hellcats based on how many Dodge vehicles a dealer has sold within the past 180 days. That includes everything from the Dart to the Viper. A second allocation of Hellcats will follow in December and be be distributed based on the previous 90 days worth of sales.
“You sell a lot of Darts for me, Journeys for me, Durangos for me, I’m going to give you the rights to this one, too, because this is a halo of the brand,” said Dodge brand head Tim Kuniskis.
If you are one of the lucky dealers to get a Hellcat, Dodge will be watching you closely. The brand plans on measuring the days-on-lot for the model to determine how many more Hellcats it gets. The longer a Hellcat sits on a dealer lot, the fewer Hellcats a dealer will get.
Kuniskis said that he doesn't have an issue with dealers marking up the vehicle, but warns that it might hurt them when getting vehicles in the future.
“If you want to market-adjust the car, that’s your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower. They’re turning the inventory. Some dealers are going to have heartburn with that," said Kuniskis.
Source: Automotive News (Subscription Required)
William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.