The overall ROI for an enterprise is sometimes used as a way to grade how well a company is managed.

Events / Events

Christmas Charity Tombola

ROI Communication, Bakery “Nilana” & club “Gramophone

Conception: At Christmas everyone is expecting to receive a present. The same is true for the fundraising initiative for the research of the image of the PR industry in Bulgaria. Each Advertising & PR agency has a lot of souvenirs for its client. So we decided to use these souvenirs as a gift in tombola. This was a perfect opportunity meeting colleagues before Christmas and donating funds for the PR Factory project. Each guest receives a piece of Bulgarian banitza and inside of the fabulous pasty made by bakery “Nilana” was the first wish for the year 2005.

The event: 15 December 2004, place: club Gramophone

The guests: More than 150 journalists, advertising and PR practitioners.