FLIP THE SWITCH WINS BEST CASUAL GAME AWARD

15th March 2012:
Tribal City Interactive (Galway, Ireland) and
Mad Toro Studios (Los Angeles, California) are
proud to announce that our latest joint development, Flip the
Switch, was awarded Best Casual Game at the first ever
‘Oscars’ for Ireland’s fast growing computer
games industry, at
Games Fleadh 2012.

Speaking after the awards ceremony, Alan Duggan, CEO and Founder
of Tribal City Interactive said: “We are delighted to win
this award. We really love all the other games in the category, so
to be chosen as best casual game against such strong competition is
fantastic recognition.” Other nominees included Bejeweled by
Popcap Games, Mad Blocker by Open Emotion Studios and Bubble Dreams
by Super Fun Play. “We worked hard on the polish and balance
of Flip the Switch. It’s wonderful to see that effort pay off
with our players.”

“We are honored to be the recipient of such a prestigious
award”, said Stan Liu, Founder/President of Mad Toro Studios.
“We poured our hearts into the design of the game and
it’s unique game mechanics. We tuned the gameplay based on
the invaluable feedback of our players and complemented the
distinctive art style with whimsical original music. Winning the
Best Casual Game award tells us that we are on the right track and
we will continue to surprise our fans with fun and addictive
updates in the future.”

Flip the Switch has 140 levels of ridiculously fun and addictive
gameplay; a unique, never been seen before character swinging game
mechanic; state-of -the-art in-game physics; 7 amazing worlds and
endless replayability. We feel it is only fair to warn our players
that once you start playing Flip the Switch, you may not want to
put it down for a while. Flip the Switch is available now on the
Apple App Store.

ENDS

About Tribal City Interactive

Tribal City Interactive is an Independent Game Developer based
in Galway, Ireland. We love what we do. We love games and we love
developing them. Founded by a group of highly skilled and
passionate veterans of the Games Industry, our team has previously
worked with industry leaders such as Disney, Warner Brothers, and
Glu Mobile and brought successful titles to mobile, iOS and Android
platforms.

About Mad Toro Studios

Mad Toro Studios – A division of Mad Toro LLC based in Los
Angeles, California, was founded by a small group of highly
experienced artists, designers, programmers and more importantly,
gamers who love games. We specialize in creating games that are
fun, addictive, highly polished and have lasting appeal. The
Mad Toro Studios team was also the key talents behind such
successful titles as Action Bowling and Sheep Launcher on the iOS,
Android and Symbian platforms.

Games Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.

Get the latest news sent to your inbox

Sign up to receive MCV's email news updates and access to other online products and services.

MCV is the leading trade news and community site for all professionals working within the UK and international video games market. It reaches everyone from store manager to CEO, covering the entire industry. MCV is published by NewBay Media, which specialises in entertainment, leisure and technology markets.