Since 1962, Navy SEALs have been training like fiends in the Coronado surf and unleashing all kinds of hell on our nation’s enemies. For the damn few who have worn the SEAL trident over the past half century, SIG/Sauer is offering the most exclusive commemorative firearm offer ever in the entire history of ever . . .

The Navy SEAL 50th Anniversary MK25 is sold only to SEALs or their immediate family members. If you’re not one of them, don’t bother asking. SIG/Sauer is a class act, and at $975 they’re taking a loss on every one of these tastefully-engraved guns as a gesture of gratitude to the warriors who made them famous.

I love that line from the SEAL who formed the hero-debunking organization Stolen Valor “There were at most 500 SEALs who served in Viet Nam, and I’ve met all 20,000 of them.” Aside from dealing with the VA, the most frustrating thing about being a vet (Cold War submarines, in my case) is the BS you wind up listening to from guys who obviously either never served or where never anywhere near where they claim to have been.

I think it’s great what they’re doing, but let’s be realistic. At nearly $1000 each, how can they possibly be losing money on this? They have established facilities, employees, and processes in place, and already produce existing lines. Producing a firearm is not a fundamentally difficult operation. They have huge markups.

If they’re losing money on this at $1,000 each, they deserve to go out of business, because they’re clearly doing it wrong.

All of the custom engraving, inlays, etc. done to the gun post-production is what drives up the cost. If they’re selling this gun for around the same as retail price for a plain mass-produced model, then yeah, there’s a pretty good chance they’re losing money.

It’s all marketing expense, though. SIG is doing this to highlight and promote the association of their products with Navy SEAL Operators. The halo effect on their brand in general and the Mk 25 pistol in particular is worth a large multiple of the “loss” on the custom pistols.

Must be nice to make comments like that from your warm, cozy home while thousands make months-long deployments and take fire to defend your arrogant ass. Maybe you wouldn’t make comments like that if you had the balls to serve yourself.

I saw one of these today, and not realizing the credentials required to buy one, I just drooled over it. It’s a badass elegant 226, but the man buying it was the real badass. Respect to anyone who can buy this.

I just picked mine up today and all I can say is it is BIG PIMPIN! When you wile off the lube on the slide, it shines like a mirror. It is a great pistol and a great value. It even came with 3 mags.
Thanks SIG!
Steve Sparks
SBU11