“These fraudsters are extremely skilled in what they do, they know the financial pressure families are placed under at this time of year and will try to lure you in with money saving deals that look genuine.

“But please be wary of these too good to be true offers. They may end up costing you a lot more in the long run.

“It’s predicted that 80% of all fraud and cybercrime is preventable if people follow simple advice.”

To help protect online shoppers from being deceived and duped out of their money, the Fraud Investigation Team at Greater Manchester Police has issued a number of points to think about before buying online.

1) Value the website over the deal

It’s not unusual for a number of shopping websites to suddenly appear online during certain of times of the year, such as the summer holidays or the run-up to Christmas.

Some of these websites can be fronts for cybercriminals who are simply after your personal and financial information.

Shop with websites that you have used before and trust. Even if the prices aren’t the lowest, it may cost you less in the long run.

Also, always check that the website has a physical address and a working contact telephone number.

2) Be wary of emails promising great deals

Phishing emails can offer goods at bargain prices. These emails often contain links to sites that can mimic a genuine retailer’s website.

Customers, having been deceived, can unknowingly pass on their financial details to cyber-criminals.

Check the email address of the sender - if it doesn’t look genuine delete it or send it to your junk folder.

Always type in the retailer’s web address or search for them using a search engine.

3) Is the website safe?

Before entering your payment details on a webpage, make sure it’s secure.

The web address of the payment page, where you enter your payment/card details, should begin ‘https://…’. The ‘s’ stands for secure.

Also, look out for a small padlock symbol on the right hand of the address bar - this means any data sent is encrypted, making it harder for cyber-criminals to steal your financial information.

4) Are you up to date?

Always make sure that the device and software you’re using to shop online is kept up to date. Cyber-criminals can take advantage of equipment and software that hasn’t been updated, making it easier to steal your personal and financial information.

When prompted, take the time to download the latest software updates.

5) Pay the right way

When making a payment to a company website or private seller, always use a secure method such as PayPal, where money is transferred between two electronic accounts.

If you do not have a PayPal account and you’re buying something valued at £100+ always use a credit card, you’ll have more protection if something goes wrong compared to using a debit card.

Never transfer money directly from your account to someone else’s. If you do, know that you have no protection from losing that money.

6) Never buy using public Wi-Fi

Free public Wi-Fi can provide a convenient internet connection, but be aware that they are a target for cyber-criminals.

Never shop online, reveal financial details or access your email and social media accounts when using public Wi-Fi hotspots.

Cyber-criminals can hack the connection and intercept your personal and financial information.

Instead, try to use your mobile’s data services such as 3G or 4G instead of public Wi-Fi wherever possible.

If you must use public Wi-Fi, confirm the connection details with an employee of the organisation providing the free service.

For more information on staying safe online visit: www.gmp.police.uk/trappedintheweb or follow the conversation on social media using the hashtag #TrappedInTheWeb

To report a fraud crime or to get advice about fraud or internet crime, call Action Fraud on: 0300 123 2040, visit www.actionfraud.police.uk or click here