About: Branding

A great brand is more than graphic design: Austin businesses rely on Ellis Graphics to create cohesive identities that stand out

Brand describes the elements that make up the “personality” of a company, entity or product—defined by the promise it makes to consumers. The essence of brand is closely tied to the concept of positioning, that is, the position of a product or service as compared to the competition. Making a brand into a market force is a process created through many elements functioning in conjunction with each other. It may consist of features and attributes, benefits, performance, quality, service, support, and the values that the brand possesses. The brand can be viewed as a product, a personality, a set of values, and a position it occupies in people’s minds. Your most valuable marketing asset is your brand. It is the criterion by which your customers know to trust you. It is the mark of your quality. One of the most crucial elements in creating and building an effective brand is its verbal and visual identity, such as logo and advertising design.

Through great visual design, Ellis Graphics can help you develop a brand that will attract, impress and persuade your customers to trust your product or service. We offer the targeted, creative options that will yield the very best final result. We do it on time and within budget. Call us today to discuss your project.