ScrollMotion Names Joe Zeff VP/Executive Creative Director

NEW YORK, Aug. 8, 2014 /PRNewswire-iReach/ -- ScrollMotion, the company that has been transforming content for the interactive world since 2008 through its industry-leading mobile application platform and premium agency services, announces the appointment of Joe Zeff as Vice President/Executive Creative Director.

Based out of the company's New York City headquarters, Zeff will be responsible for overseeing ScrollMotion's overall creative direction. Zeff will manage teams in New York and San Diego that design and develop custom applications for enterprise clients. He will also provide UX/UI leadership for the ScrollMotion Enterprise Platform, which provides the tools designers need to create, distribute, manage and effectively use interactive content on mobile devices -- without programming resources. Additionally, Zeff will work closely with the product, sales and marketing teams to shape the organization's brand image and product roadmap, and its ability to uniquely solve business needs through mobile content design and implementation.

"Tablets are changing the way that companies do business, both inside and out," stated Dean Furbush, CEO of ScrollMotion. "This is a notion we've known for years, which has been further validated by recent hallmark announcements, including Apple and IBM's partnership and Joe's decision to join our team. He is a true visionary and we're thrilled to have his incredible talent and expertise at ScrollMotion."

Identified by The Guardian as "one of America's top app designers" and by Walter Isaacson, author of Steve Jobs' biography, as "one of the most creative and insightful designers of our era," Zeff joins ScrollMotion from Joe Zeff Design, the award-winning agency he founded and led since 2000.

The agency designed and developed mobile applications for publishers (TIME Inc., Fast Company and National Geographic), corporations (PepsiCo and the National Football League), financial institutions (JP Morgan Chase) and universities (Notre Dame, UCLA). They also designed and illustrated magazine covers and data visualizations (Fortune, Rolling Stone, and Sports Illustrated), advertisements (M&Ms and DirecTV), music album covers (Kayne West and Jay-Z), and more. Zeff has designed four apps selected by Apple as App of the Week, and one that is in the iTunes Hall of Fame.

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"I've watched the iPad transition from a toy to a powerful tool," said Joe Zeff. "The next frontier is the workplace. I'm thrilled to be joining ScrollMotion, which is rapidly transforming the enterprise with applications that make tablets indispensible to businesses. Just as they launched into digital publishing years before the iPad was introduced, they're way ahead of everyone else when it comes to the enterprise. I'm excited to be part of that."

Zeff's experience in creating storytelling apps originates from his background in journalism. Prior to starting Joe Zeff Designs, Zeff worked as an editor, reporter and designer at newspapers and magazines, including the Pittsburgh Post-Gazette, Detroit Free Press and The New York Times, where he was the newspaper's first Presentation Editor. He then moved to TIME magazine, where he advanced from Associate Art Director to Deputy Art Director to Graphics Director. At TIME, Zeff was a pioneer in showing how animation software could be leveraged to create realistic print graphics, and his team inspired newspapers and magazines worldwide to combine illustration with information using computer-generated imagery.

Zeff currently resides in Montclair, NJ with his wife and three children. He previously served on the board of the Society of Publication Designers in New York City and chaired its popular speaker series. When not working, Zeff is likely riding his Harley-Davidson motorcycle or rooting for the Pittsburgh Steelers.

About ScrollMotion:

Founded in 2008, ScrollMotion helped start the digital publishing revolution by producing more than 10,000 mobile apps and the first tablet editions of many magazines. The company has since emerged as a leader in enterprise-class applications through its industry-leading mobile application platform and premium agency services. By creating new ways for the world's largest companies to create, deploy, manage and use interactive content on mobile devices, ScrollMotion is transforming the way businesses conduct sales, marketing, and training. By using sophisticated apps with enterprise-level security, back-end distribution, and analytics, ScrollMotion customers inspire their audiences, reduce costs and compliancy risk, and increase productivity and revenue as a result. ScrollMotion was featured at this year's Apple World Wide Developers Conference and was named one of New York City'sfastest-growing companies by Crain's New York Business. A 30 day free trial of the ScrollMotion Enterprise Platform is available for interested users. www.scrollmotion.com

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