It’s smart to use Yard Signs with a discount to close a dead deal, and even place one in the front of every home when permitted…

At 50% billed hours you should be at 22% net profit… If you are priced right and staffed right ….

Then the yard signs and neighbor cards will help you sell the 5th and 6th hour of the day …

Starting at 60% incremental profit … even if you give up 20-30% to make the sale … it will still bring the average profit up …

Like adding a cup of 90 degree water to a tub of 80 degree water …

Any incremental sale with an incremental profit higher than the average brings the average up … Once overhead is paid for

1)Save a dead deal

Homeowner : “Well I would like to think about it…”

Tech: “Is it the quality of our work that you are thinking about?”

Homeowner: “no.”

Tech: “The length of the warrantee??”

Homeowner: “no.”

Tech: “Is it the price that you are thinking about?

Homeowner: “Yes it’s the price.”

Tech: “Well good news… you are thinking about the price, we are thinking about the neighbors.

We want to do more work in this neighborhood, so if you can help me, I can help you.

If I can leave a small yard sign on your lawn for 20 days, I know we will build up our name and eventually get work from the neighbors.

So I can take $xxx of the job and get that done today. Does that make sense?”

Homeowner: “the HOA does not allow signs.”

Tech: “No problem … we have this postcard that we can send to neighbors … right here … so you can still sane the $xxx.”

2)Patriotic message

At under $4 it’s not worth the gas or time to come back for the sign , the patriotic message is put on one side of the sign so it can be useful to the homeowner on national holidays , and reminds them of your company name and number because the logo will be facing the home every time the use it.

3)General advertising

Tech: “May I leave this sign on the lawn with the hope that the neighbors will get to know us?”