Here you see Arsenal midfielder Cesc Fabregas getting set on fire. I'm sure a lot of people are disappointed that (a) this doesn't happen to more soccer players, and (b) fire-retardant technology is so advanced.

Surprisingly, Fabregas wasn't just hanging out with a bunch of friends and some gasoline when they spontaneously decided to try this. It's apparently a Nike-made viral video to promote the creatively-titled Cesc Fabregas Show, which debuts on SkySports in two weeks. And by posting this video and sharing information about the show, I did everything the evil ad geniuses at Nike wanted me to do. Dammit, Nike! You used me! Never again!