Marketing Day: July 16, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

Amazon Raising Minimum Bids On 60 Product Ads Categories
Amazon product ads advertisers have received notice that the company is raising minimum bids on 60 out of 174 product categories on August 27, 2013. The bids are typically rising $0.05, with a few categories, such as higher-end Laptops and Large Appliances, going up $0.10. Amazon will automatically raise affected category bids that are below […]

Foursquare Introduces In-Venue “Check-in” Ads On CPA Basis
According to an article in AdAge, Foursquare is now rolling out check-in ads on a cost-per-action basis. I was unable to find my own example on Foursquare, though I thought this program was already live. Captain Morgan is apparently an early adopter of the program. The idea is simple: people go into a bar and […]

Google Analytics Updates Segmentation To Simplify & Make More Powerful
Google announced changes being rolled out to how Google Analytics handles their segmentation features. Google has improved their advanced segmentation to enable users to analyze subsets of your Web traffic. Google said these changes will make it “easier for new Analytics users, yet also more powerful for seasoned analysts and marketers.” The updates include: User […]

Mayer Doing Terrific Job At Yahoo But Skeptics Remain
The reviews of Marissa Mayer’s first year at Yahoo are generally mixed. Most pundits, financial analysts and observers praise her for injecting new energy into Yahoo, focusing on mobile and bringing on new talent, mostly by way of “acqu-hires.” However there are others who say for all the good she’s done she has yet to […]

Google Play Store Website Gets Redesign With Bigger Thumbnails & More White Space
The Web version of the Google Play Store has been redesigned to mimic the Google Play Store mobile app with larger thumbnails and more white space. With less content on the screen, users must scroll more to access additional content. GoogleSystem.blogspot.com reports the Google Play site now uses AJAX and leverages the modern Roboto font, […]

Union Metrics Adds New Features To Tumblr Analytics Tool & Offers First Time Ever Free Accounts
Originally released in November 2012, the Union Metrics Tumblr analytics tool has been updated with two new features. Starting today, users can track their blog followers, as well as integrate their Tumblr data into Google Analytics. According to the announcement, the new features, “…complement existing detailed interaction and influencer analytics coupled with competitor blog and […]

Native Advertising, WTH?
The concept of “Native Advertising” is getting a lot of attention these days. In some circles, it’s been suggested that it may even “save newspapers.” I blame BuzzFeed for doing such a great job of letting the cat out of the bag. As is so often the case, stick around a while and you’ll learn […]

How To Organize Resources To Unlock The True Power Of Distributed Data
Over the past couple years, it’s become clear that ad marketing and media folks are more readily identifying themselves as data-driven marketers. We are ready to embrace that data is utterly integral to what we do — and we must conduct our work accordingly. But this professed focus on data has real implications for a […]

Kuhcoon Launches A Social Media Dashboard With Data-Driven Tips On What To Post & When
Social media agency Kuhcoon announced today that the company is launching a social media education and management software product, designed to help business owners and marketers manage their social media accounts from a single dashboard. Kuhcoon has handled social media accounts for brands worldwide since its start in 2011. This is their first product launch. […]

About The Author

Matt McGee is the Editor-In-Chief of Marketing Land and Search Engine Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Matt is a longtime speaker at marketing events around the U.S., including keynote and panelist roles. He can be found on Twitter at @MattMcGee. You can read Matt's disclosures on his personal blog. You can reach Matt via email using our Contact page.