Adrian de sa Garces launches ADSG, repped by Egg in SA

Director Adrian de sa Garces and producer Lisa Gardner have launched ADSG, a branded creative partnership that will be repped by Egg Films in South Africa and Nicholas Berglund in Europe.

ADSG will maintain its own identity, while benefiting from Egg’s infrastructure and local agency relationships, similar to how Egg worked with Terence Neale as Humanoid. ADSG will work out of Upper Pepper, Egg’s new offices in the Bo-Kaap.

Adrian made his name at Velocity, where his work featured repeatedly on sites like Shots; won everywhere from the Clios to Dubai Lynx to The Loeries; and was named Millward-Brown’s Best Liked Ad of the Year, among other accolades.

In addition to his advertising work, Adrian exhibits his black-and-white landscape and abstract photography as Republic of Nowhere. His strong photographic eye is evident in all his work but he’s a true all-rounder, as comfortable working with complex VFX and animation as he is with performance and story.

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“I’ve always loved Adrian’s work and admired his gift for craft-driven comedy,” says Colin Howard, Egg Films’ executive producer. “And Lisa’s family – in multiple ways – so we’re delighted to have them as part of our nest.”