CommandersAct enabled us to reduce our page load time by 15%. We can now deploy a new solution in under two weeks instead of a month.

Alexandre Métier

Senior Manager, digital data collection

Tag lifecycle management

Digital organisations must enhance their operational agility if they are to survive in the ever-changing worlds of Adtech and Martech.

Managing the lifecycle of technology partnerships is the first step to this longevity.

Any successful marketing team must be able to deploy campaigns quickly.

An Enterprise Tag Management solution empowers them to do so while helping ensuring proper configuration and optimisation.

Privacy compliant

The subject of privacy is a hot topic whose importance is set to grow with the introduction of tighter CNIL controls and the GDPR directive.

Data collection, whether it occurs on web or mobile, must comply with current regulations to respect the privacy of customers and prospects.

The concern is even higher for customer-centric marketing, where the potential revenues generated by targeting and personalisation are constantly growing.

The regulations recommend that Chief Digital Officers pay particular attention, as it is as much a matter of protecting their customers’ interests as securing their own data.

TagPerformance

The revolution in programmatic marketing has led to a huge increase in the use of tag technology, with more and more tags being used. There is also a sharp rise in the number of second-level tags called by first-level tags, a worrying trend for IT departments in charge of the website’s performance.

Digital organisations must find the right balance between marketing and customer experience. Having access to reliable data shared between the marketing and IT teams is the first step to optimising campaign efforts.

TagPerformance provides a complete assessment of the load time of every one of your tags.

TagQuality

95% of the online data CMOs dream about is collected by tags. They are used for visitor data compiled by web analytics solutions, for online behaviour which is fed to Data Management Platforms and for RTB. A reliable data collection system is therefore fundamental to any analytics strategy. However, digital teams possess few means to check how well their organisation collects data.

TagQuality constantly monitors your tag plans, measures the quality of online property tagging and notifies you of each malfunction, along with the corrective measures to be taken.

TagCommander ensures your tags are efficient and effective

Library of 800+ solutions for digital marketing, all pre-configured

Optimised governance thanks to granular user permissions

Control embed quality for peace-of-mind when deploying campaigns

No Single Point of Failure in our technology to affect your websites’ availability

Collaboration friendly: history of actions and previous container versions documented