Knowledge Base

Glossary

Glossary

A

Ad Serving

Ad serving describes the service and technology which places advertisements on web sites. Ad serving companies provide software to web sites and advertisers to count them, serve ads, choose the ads that will make the website or advertiser most money, and monitor progress of different advertising campaigns.

Ad Unit

An ad unit is the space in an application where ads are displayed.

Ad Network
An online advertising network or ad network is a company which connects advertisers to web sites that want to host advertisements. The key role of an ad network is aggregation of ad space supply from publishers and matching it with advertiser demand.

Ad Agency
An advertising agency is a service based business which is dedicated to create, plan, and handle advertising (and some other forms of promotion) for its clients.

Ad Exchange
An ad exchange is a technology platform which facilitate selling and buying of media advertising inventory from multiple ad networks. Prices for the inventory are determined through bidding.

B

Banner Ads
A banner ad is a form of advertising on the World Wide Web that is delivered by the ad server. This is a form of online advertising that involve embedding an advertisement into a Web page. It is intended to attract traffic to a website by linking to the website of the advertiser.

Bid
Bid refers to the price offered for goods by potential vendor or a price offered by potential buyer to perform a specific task.

Knowledge Base Authors

About Vertoz

Vertoz is a leading programmatic company that offers engaging and innovative advertising and monetizing solutions. Our ingenious plex, proprietary technology and advanced capabilities empower a global roster of top advertisers and publishers all under one roof.

We monetize traffic from all verticals and geographies to earn the best ROI for our customers. Our high flying traits include premium traffic quality, precise targeting, real-time tracking and detailed analytics.

Our experienced Account Specialists and AdOps team outstandingly execute and implement advanced monetizing solutions tailored for each client. Founded in 2012, Vertoz has offices worldwide with its global headquarter in New York, U.S.A.
For more information, http://www.vertoz.com