Marketing, advertising & media intelligence

Social media has given normal humans the chance to bypass the gatekeepers and hear directly from sports stars, actors and others in the public eye. It's also given them the chance to hurl some extremely harsh online abuse, which means having thick skin is nigh-on essential. And, in a similar style to Jimmy Kimmel's Celebrities Read Mean Tweets (and Y&R's love letter to DDB), a few TVNZ reporters and presenters have taken to film in an effort to draw attention to online bullying by reading out some of the bile that gets directed at them.

Check out the clip here. And the extensive Facebook commentary here (as one cad wrote: "I bet Paul Henry sent all those.")

We look forward to the next instalment: politicians read mean stories written by journalists.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

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Why we like it: In a slightly dystopic and animalistic car spot, Mitsubishi has promoted its new Triton Huntaway II. The video sees the utetravelling over rugged Wellington terrain and highlights the vehicles multiple features. The campaign is based on exclusivity as Mitsubishi’s new ute has just 20 up for grabs. To provide further hype to its audience, the ad finishes with the line, “if you don’t catch it now, you won’t see it for dust”.

Who’s it for:2degrees by DDB

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Who’s it for: TVNZ by TVNZ’s Blacksand

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