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Louis XIII de Rémy Martin launches its jeroboam among a select group but with great pomp. A meaningful launch because it greatly honors a traditional practice of the Cellar Masters as it introduces the privileged consumer to a ritual reserved for the initiated.

On October 15th and 16th, 2011, LVMH will open the doors of its most prestigious companies for one day dedicated to “human heritage” or “intangible cultural heritage”. A tribute will be paid to the craftsmen, to their dexterity, know-how and all that makes the excellence of their luxury goods production. Be careful, only the happy few will be able to join in!

Till August 28, 2011, you can discover the “Advertising recycles History” exhibition of Les Arts Décoratifs. What are the unifying elements of our collective memory, how are they used by advertisers? A visit through 300 archive documents.

2010 is over and so is this noteworthy anniversary. We have come to the end of our Armagnac saga. History, communication, marketing, trade,… Armagnac evolves at the rate of the ones who make it, dismantle it, raise it and sell it. What about the taste? And what about the consumer?

Armagnac is both a regional product and a historical product. Historical accidents have strongly influenced its development, for better and for worse. At the time of its anniversary, when the market is groping around, Armagnac would rather need a boost to recover the panache of former days.