Ready Brek: Central heating for everyone by Bigdog Agency

Bigdog, the integrated advertising and marketing agency, has launched a new campaign for iconic Weetabix Food Company breakfast brand Ready Brek.

The Central Heating for Everyone campaign launched with a 20’’ TV commercial, running for three weeks, with creative focusing on revitalising the brand’s traditional ‘Ready Brek glow’ positioning.

Historically a children’s breakfast cereal, Bigdog's work modernises the brand, shifting its appeal to the masses by promoting Ready Brek’s nutritional value as a good source of energy for all ages. The aim is to increase the brand’s category reach, while also augmenting brand awareness online and offline.

Bigdog delivered the campaign, with Mark Lees on creative, Scott Eggertsen on planning and Bethan James on account management. Vizeum handled media buying for the project.