Circular of the Week

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This year, get your Thanksgiving wares at the hardware store. Montana-based Billings Hardware is featuring deals on everything from pop-up turkey timers to lancers and even infrared turkey fryers and marinade injectors. Not to fall too far behind the Christmas curve, it is also starting deals on outdoor lights and accessories, including an extreme cold-weather extension cord.

The message of urgency takes up just a small amount of real estate on a circular, but its impact is huge. The red banner with “While Supplies Last” in bold letters above the circular sends a clear message to customers: It's in their interest to come to the store as soon as they can.