Asos has teamed up Israeli innovation hub Re:Tech to help connect retail
and e-commerce technology start-ups in the country.

Re:Tech is set to curate and manage a series of structured development labs
over the next year, and will host dedicated events where Asos
representative can meet start-ups offering solutions to specific business
challenges.

"Israel is renowned for its cutting-edge tech start-ups, many of which are
developing solutions across retail, fashion and e-commerce," said Cliff
Cohen, Chief Information Officer at Asos in a statement. "With Re:Tech’s
help, we’ll be able to plug into this thinking to solve challenges and
potentially foster long-term partnerships, expanding on the work we’re
already doing in the country."

The partnership is set to launch with a two-day event in Tel-Aviv on June
19, which will include an open session for start-ups to pitch their
products to Asos on the second day. Re:Tech is encouraging start-ups across
the country to apply if they are focused on solving key challenges for
online retailers, such as enhancing the customer experience, or have a team
specialised in deep technologies or a disruptive product which has been
proved to work in the online retail space.

"The Re:Tech partnership programme is a great opportunity for the Israeli
tech community to showcase its talent and expertise to a world-leading
retail brand such as Asos, and understand its everyday challenges and
opportunities," said Alla Foht, Partner & Chief Business Development
Officer, Re:Tech. "We would actively encourage any interested parties to
get in touch and get involved."

The first structured lab is set to follow later in the year, which will
guide start-ups through a series of development stages, including
mentorship, proof of concept and demo days.