Nike Factum

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Nike Long Project Nike Factum - Nike Factum ( means accomplishment) is a mountain biking shoe designed for the ultimate athlete who demands superior lightweight performance accompanied with protection. It was a group project comprised of foundation year students who had no footwear experience previously. The main challenge was to steer the team in the right direction

Nike Long Project Nike Factum - Nike Factum ( means accomplishment) is a mountain biking shoe designed for the ultimate athlete who demands superior lightweight performance accompanied with protection. It was a group project comprised of foundation year students who had no footwear experience previously. The main challenge was to steer the team in the right direction

Nike Factum - Nike Factum ( means accomplishment) is a mountain biking shoe designed for the ultimate athlete who demands superior lightweight performance accompanied with protection. It was a group project comprised of foundation year students who had no footwear experience previously. The main challenge was to steer the team in the right direction

Nike Factum - Nike Factum ( means accomplishment) is a mountain biking shoe designed for the ultimate athlete who demands superior lightweight performance accompanied with protection. It was a group project comprised of foundation year students who had no footwear experience previously. The main challenge was to steer the team in the right direction

Nike Factum - Nike Factum ( means accomplishment) is a mountain biking shoe designed for the ultimate athlete who demands superior lightweight performance accompanied with protection. It was a group project comprised of foundation year students who had no footwear experience previously. The main challenge was to steer the team in the right direction

Nike Factum - Nike Factum ( means accomplishment) is a mountain biking shoe designed for the ultimate athlete who demands superior lightweight performance accompanied with protection. It was a group project comprised of foundation year students who had no footwear experience previously. The main challenge was to steer the team in the right direction

Nike Factum - Nike Factum ( means accomplishment) is a mountain biking shoe designed for the ultimate athlete who demands superior lightweight performance accompanied with protection. It was a group project comprised of foundation year students who had no footwear experience previously. The main challenge was to steer the team in the right direction

Advertising - Our team also took up the challenge of marketing the product. The ads were made according to the soul and spirit of the brand and the shoe. This particular ad was made in line with the duality functional aspect of the shoe of being able to both bike and run