Categories: Advertising: General

Posted by: Jon Fine on August 25

Glass quarter-full department, from Dan McCarthy's Viral Housing Fix : Here’s another entry for the things-aren’t-good-but-they’re-better-than-six-months-ago file. The Association of National Advertisers polled its members to see how they are...

Posted by: Jon Fine on May 16

I get lots of books sent to me about marketing. This lets one survey the manifold desperate-to-cash-in-on-‘edgy’-cultural-signifiers kinda titles that are often slapped on said books in an attempt to,...

Posted by: Jon Fine on March 24

Posted by: Jon Fine on November 29

Am I totally wrong here, or is TiVo's idea to make TV ads searchable a screwy misunderstanding of what on-demand is? TiVo's move is based around an advertiser's ego-move--the assumption...

About

The media world continues to shapeshift as new forms arise and old assumptions erode. On this blog, Bloomberg Businessweek will provide sharp analysis and timely reports on the transformation of this constantly changing terrain.