Energy Super

Putting The Energy Into Super

Super is a pretty amazing word. By itself and combined with anything it’s special, but not necessarily when people think about ‘superannuation’. This brand campaign for Queensland-based national industry super fund Energy Super was designed to get people to give a little extra thought to their super. The campaign, which appeared on TV and online, also communicated the fund’s strong focus on putting all their energy into superannuation to make super as ‘super’ as it should be, for new and existing Energy Super members alike.