Over the decades certain brands — Budweiser beer comes to mind — have built reputations for memorable commercials during the Super Bowl broadcast. But it took Volkswagen only a few years to become a top attraction for Big Game ad watchers.

The German auto giant, which made a splash with a “Star Wars”-themed Super Bowl spot called “The Force” in 2011, released this year’s model today.

In the 60-second ad, a father points out to his daughter as they ride in their Volkswagen that the odometer is about to reach 100,000 miles. When the girl is unimpressed, he suggests that every time a Volkswagen reaches this mileage landmark, a German engineer grows wings.

You can probably guess what happens next.

What sets Volkswagen’s ads apart from those of some other car makers is that while they are clearly about the car, they focus more on people. This particular spot touts the company’s claim that it has the most vehicles on the road with over 100,000 miles. But viewers are likely to relate to the father-daughter dynamic and the odd things that happen when people suddenly sprout wings.

Watch the spot here and behind-the-scenes footage here. The full spot follows a teaser called “Algorithm,” which the car maker released last week.

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