TERMS AND CONDITIONS MAY APPLY

Building the national movement for internet privacy

About the Project

Terms and Conditions May Apply, directed by Cullen Hoback,exposes what corporations and the government are learning about you with every website you visit, phone call you make, or app you download, with stories so unbelievable they’re almost funny. With organizations nationwide working to secure our rights to privacy, Active Voice wanted to make this work visible as the film premiered at theaters in Summer 2013. Working in tandem with the release, we collaborated with privacy advocacy groups to mobilize thousands of people around the country, engage audiences beyond the choir, andgenerate greater awareness and support for privacy standards.

Our Work

National braintrust

Stakeholder interviews

Partnership cultivation with leading advocacy groups

Coordination of all moving parts, including distributors, advocates, and PR team

Design and coordination of panel discussions in 11 theatrical markets

Online screening

Capitol Hill screening

Video clips and discussion guide for advocacy groups

Outcomes

Theatrical releases in 20 cities (reaching over 5,000 people), with nearly sold-out openings in four markets