This is a guest post written by my friend Rick Lipsett on how he created the logo’s of CIMA IT Solutions and Raul Colon’s Blog. This post was originally published on @ricklipsett’s blog.

In the past, we’ve brought you our creative process on logo creations, but since that post was done a long time after the project was over, it lacked information on how we go about creating Brand Identities for our clients. We knew we needed another shot at it and were thrilled, when it came knocking at our door.

Back in december, right after he established a connectionwith me through Twitter, Raúl Colon (@rj_c) approached me to create his corporate identity and personal blog identity as well. If you’ve read this blog before, you know how much we LOVE creating Brand Identities. Designing a logo is like creating a magic trick. We get to define visually someone and at the same time outperform whatever we’ve done in the past.

Since Raúl needed two logos, we didn’t want one to outshine the other. And since we try to out do ourselves on every project, we decided to create both identities at the same time. Some call us overachievers, that’s the best compliment we’ve ever had.