FireMark princess cut diamonds set the standard of cutting that all princess cut diamonds are measured against. Four years in development and after more than four thousand stones were cut resulting in this patented cut that simply outshines all other princess cut diamonds.

"We cut for performance
not for weight".

98% Light Return

Princess cut diamonds were first cut in the early 1980’s. From its inception the diamonds were cut with low crowns, big tables, and deep pavilions. The result is a diamond that looks small for its weight and does not shine. The only standard in cutting for the last 30 plus years was for the diamond cutter to save weight and make money. From the beginning people loved the shape but had no choice in cutting standards. This has all changed.

Firemark Diamond

Standard Diamond

Firemark Diamond
V.
Standard Diamond

The patent pending FireMark is the single most perfectly cut Princess Diamond there is!

The first Princess Cut ever to consistently rival an Ideal Round in brilliance – with an average 98% light return.

FireMark ® has been put to the test by the Gemological Institute of America, the world’s foremost diamond authority, and
the Gem Certification & Assurance Lab, a leader in grading the light performance of diamonds. The results are unprecedented.

Higher double crown and smaller table result in greater fire and scintillation.

Shallower depth so you’re getting the best light return and are not paying for weight you can’t see.

FireMark ® diamond appears approximately 10-15% larger than a typical Princess of equal carat weight. This means a .90
point FireMark will appear to be the same size or larger than a typical 1 carat Princess.

Chamfered corners – invisible to the naked eye. A facet is added to each corner eliminating the sharp point, and
dramatically increasing the diamond’s durability.

Dramatic difference in sparkle due to the average 98% light return.

Look for the FireMark® logo inscribed on your diamond’s girdle to assure this is truly a FireMark Princess Cut Diamond.

FireMark diamonds are never cut to maximize the weight of a diamond. They’re always cut to maximize beauty. This
assures maximum brilliance, fire and sparkle.

FireMark princess cut diamonds set the standard of cutting that all princess cut diamonds are measured against. Four years in development and after more than four thousand stones were cut resulting in this patented cut that simply outshines all other princess cut diamonds.

"We cut for performance
not for weight".

98% Light Return

Princess cut diamonds were first cut in the early 1980’s. From its inception the diamonds were cut with low crowns, big tables, and deep pavilions. The result is a diamond that looks small for its weight and does not shine. The only standard in cutting for the last 30 plus years was for the diamond cutter to save weight and make money. From the beginning people loved the shape but had no choice in cutting standards. This has all changed.

Firemark Diamond

Standard Diamond

Firemark Diamond
V.
Standard Diamond

The patent pending FireMark is the single most perfectly cut Princess Diamond there is!

The first Princess Cut ever to consistently rival an Ideal Round in brilliance – with an average 98% light return.

FireMark ® has been put to the test by the Gemological Institute of America, the world’s foremost diamond authority, and
the Gem Certification & Assurance Lab, a leader in grading the light performance of diamonds. The results are unprecedented.

Higher double crown and smaller table result in greater fire and scintillation.

Shallower depth so you’re getting the best light return and are not paying for weight you can’t see.

FireMark ® diamond appears approximately 10-15% larger than a typical Princess of equal carat weight. This means a .90
point FireMark will appear to be the same size or larger than a typical 1 carat Princess.

Chamfered corners – invisible to the naked eye. A facet is added to each corner eliminating the sharp point, and
dramatically increasing the diamond’s durability.

Dramatic difference in sparkle due to the average 98% light return.

Look for the FireMark® logo inscribed on your diamond’s girdle to assure this is truly a FireMark Princess Cut Diamond.

FireMark diamonds are never cut to maximize the weight of a diamond. They’re always cut to maximize beauty. This
assures maximum brilliance, fire and sparkle.