What Types Of Images Perform Better On Pinterest? [Infographic]

The web continues to turn more and more visual and, the optimization of images in your content marketing is more important than ever.

Today, thanks to a study conducted by Curalate, a marketing and analytics suite for Pinterest and Instagram, we can look at much more detail in what kind of images get more Likes, Repins and comments on Pinterest.

The study examines 500,000 images and includes several different features found in them from aspect ratio to saturation, colors and even the presence of human faces.

There are a couple of surprising facts like:

Images with an aspect ratio of 2:3 get 60% more Repins than taller images. I don’t remember where but, I read before that taller images get more Repins. Maybe it’s time to rethink all those infographics…

Images with red-orange get twice as many Repins than image with blue

Images without the presence of faces get 23% more Repins

Have you experienced better engagement on certain types of images? Share your experience in the comments below.

That is really interesting. I didn’t always agree with what was selected, but, in most cases I did. It is enough that I would say this is bookmarkable for design tips in creating your pinnable images.

http://www.agencyplatform.com/ Dave Thompson

Great Analogy! Pinterest is all about images so pinning the right kind of image is what one must keep in mind for success on PInterest. Giving your product image these specifications is a sure-shot WIN strategy.

Augusta

I love this blog. Thanks for the great insight.

Leah Van Rooy

These are GREAT insights on the best types of imagery to use on Pinterest. You laid it out so easy for us to get the takeaways and run with it. One thing I found interesting was your stat about “tall” images not performing as well as the 2:3 ratio — I would have thought that to be opposite.