Monday, November 19, 2012

How Hal Holbrook's Hartford Insurance Tale Ensnared Ed Sullivan

Hal Holbrook at the Mark Twain House, 1960

Hal
Holbrook first showed up at the Mark Twain House & Museum when it was the
Mark Twain Memorial, back in 1956. It was three months
after he first performed as Twain on The Ed Sullivan Show.
Sullivan had come to a New York club called Upstairs at the Duplex to see the
young actor, who had a regular gig on a popular TV soap opera, do a new show he
had designed in which he reproduced some of Mark Twain’s stage routines.

The performance had not been a smash. One audience member
thought he was supposed to be Colonel Sanders. The New Yorker reviewed a young female singer at the club
enthusiastically, but added: “I think you can overlook the young man who comes
on first and impersonates Mark Twain.”

As Holbrook tells it in his memoir, Harold: The Boy Who Became Mark Twain, he was putting on makeup to
make his smooth, 30-year-old face look like the wrinkled old visage of the
70-plus Mark Twain when a friend told him Ed Sullivan was out front.

“What in hell should I do for him?” Holbrook wondered.
Then it struck him: He should do the routine that had gotten him the biggest
laughs. It came out of Mark Twain’s Hartford days, and was about accident insurance.
It was risky, given that this was the 1950s, and TV was not prone to
blasphemy and dark humor, even as practiced by Mark Twain. And insurance companies -- potential TV sponsors -- were notoriously humorless.

I’ve just been
reading an article in the newspaper which has so impressed me that I’ve got to
tell you about it. The article speaks with enthusiasm about our railroad system
and its splendid record of achievement. It says that the trains only destroyed –
let me see – three thousand and seventy lives last year by collisions, and
twenty-seven thousand two hundred and sixty by running over heedless and
unnecessary people at crossings.

He continued. It was the early show, four or five people
in the back, Sullivan right up front.

My home is in
Hartford, which, as you know, is a city whose fame as an insurance center has
spread to all parts of the world. As a matter of fact, we citizens of Hartford
have got the reputation of being a triple band of brothers working sweetly
hand-in-hand. First, the Colt Arms Company making the destruction of our race
easy and convenient; second, our life insurance companies paying for the
victims when they pass away; third, our fire insurance comrades taking care of
their hereafter.

“If ever there was the sound of a chuckle, that was all
the response I got,” Holbrook recalls. “I walked back down to the boiler room
in disgust.” The disgust was short-lived. Sullivan sent for him, invited him to
audition, and Holbrook went on the show. “The curled wig and the mustache and
white greasepaint was about all I had to introduce Mark Twain to America,” he
writes.

In fact, he had a lot more to offer, and he has proceeded to
display it over the next five decades, right up to today, when at 87 he
continues to perform Mark Twain Tonight!
Including just last weekend in Twain’s boyhood town of Hannibal, Missouri. And
this Sunday here at the Mark Twain & Museum, he’ll be on stage again, but
this time the focus will be on "Hal Holbrook, Himself."

He’ll be interviewed onstage by Ray Hardman of National Public Radio, and then we’ll dedicate
the Great Hall of our Visitor Center in his honor, and then we'll celebrate further with a reception. He’ll be telling stories of
his own life, and perhaps what it was like to go on the Ed Sullivan Show eight
years before the Beatles did. (You can read more about this event at www.marktwainhouse.org. Tickets to the on-stage
interview, dedication ceremony and reception are $100. They can be obtained at 860-280-3130.)

As mentioned above, three months after that Sullivan
appearance, he was at Mark Twain's Hartford house to help raise funds. It was the
first of many such visits over the decades: Sunday’s is only the latest.

It appears to be a labor of love. When we asked Hal to
write an introduction to our keepsake book on the house, The Loveliest Home That Ever Was, he put his affection into elegant prose: “We
can only recapture the past for a future generation by preserving it,” he
writes, “allowing them to measure their own way of life against its presence
and to find what is precious in it. Mark Twain’s Hartford house, its design
inspired in places by his own mischievous vision, the memories of its former
great tenant and his family seem to whisper there in the rooms and on the
porches – a way of life gone long ago and dearer now for the loss of it.”

Ed
Sullivan never knew what was getting under way when he listened to Hal
Holbrook’s Hartford insurance routine.

Welcome

We are located in Hartford, Connecticut, and celebrate the life of Samuel L. Clemens (Mark Twain). The home where he spent 17 years with his wife and daughters has been preserved as a testimony to his life and times.