Blind Dates Are a Thing of the Past

Blind Dates Are a Thing of the Past. Young Women (87%) From
New Zealand Admit to Checking Out a Guy’s Social Media
Profile Before Going on a Date.

They say love is blind
but these days there really is no such thing as a
‘blind’ date. The NIVEA MEN Clear Effect Study,
conducted by Galaxy research, has uncovered the startling
statistic that 87% of young New Zealand women admit to
checking out a guy’s social media profile before going on
a date, with women aged 18 – 22 years being the most
likely to check out their prospective new mate online (90%).

The vast majority of young women (18 – 29 years old)
are using social media these days, with Facebook still
remaining the most popular site (94%). The introduction of
dating apps such as Tinder, where possible dates cast
split-second judgements rendering a man ‘hot’ or
‘not’ with a simple swipe to the left or right has meant
the blind date has well and truly been superseded.

Ranking high on the list of profile pic ‘must-haves’
is healthy looking skin. The majority of young women who
check social media profiles (78%) consider it important for
a guy to have healthy looking skin in their profile picture.

Unfortunately it seems as though the old saying ‘beauty
is only skin deep’ is becoming less relevant in this day
and age, with these social medial sleuths indicating that
seeing a profile pic of a guy with bad skin would put them
off (62%), and apart from thinking they need to fix their
skin (38%), 28% wouldn’t want to touch their face and 22%
wouldn’t want to kiss them.

And it doesn’t stop
there. Profile pics come under intense scrutiny not only by
the woman considering a first date but more often than not
by her network of ‘besties’ who are consulted closely in
the decision making process. As many as 79% of those that
check social media profiles have shown their ‘besties’ a
pic of a prospective first date to get a second opinion
before accepting the offer.

International Netballer,
Maria Tutaia says, “I know that my girlfriends would
definitely check out a guy online before going on a date
with him. I often give advice to my besties before they say
‘yes’ or ‘no’. It’s so easy to find out a lot
about a guy just by looking online. You have to be careful
about the image you’re putting out there”.

When
looking at social media profiles, women often snoop around
to find out as much as possible about their prospective
dates. Outside of having healthy looking skin, the most
popular things to check for are whether they have a
girlfriend already (81%), their occupation (75%) and if they
have a good physique (45%).

And of course, there are some
pictures that a guy should definitely think twice about
before posting – a guy having women draped all over them
is a major turn off (80%) with naked photos (77%) and photos
taken when a guy is very drunk (62%) rating high on the list
of pictures that should never make it online.

Guys –
thanks to the NIVEA MEN Clear Effect Study you have been
warned! With the explosion of online dating options and
social networks allowing potential mates to scrutinise every
photo, it’s now more important than ever for Kiwi guys to
take control of their profile.

As the number one men’s
skin care brand worldwide*, NIVEA MEN understands the needs
of the modern gentleman. With potential dates, employers and
flatmates all likely to check you out online before you’ve
even met, NIVEA MEN products give men the chance to take
control and put their best profile forward.

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