YouTube Angling For $50M Vevo Investment

YouTube is reportedly in talks with Vevo over a $50 million equity investment in the popular music video service. Per the terms of the would-be deal, YouTube parent Google would own less than 10%
of Vevo, giving the company a valuation of at least $500 million, Bloomberg reports, citing sources. “The investment would be part of a broader contract to keep Vevo’s music videos on
YouTube,” Bloomberg writes.