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Winning the War for Talent With a Better Benefits Experience

It’s been well documented that benefits are an important part of attracting and retaining the best talent in a competitive labor market. In the war for talent, savvy HR teams across the country are bulking up their benefits in order to stand out from the rest. But an enticing benefits package alone isn’t going to cut it – even though companies are investing more than ever in their benefits, employees often don’t understand or appreciate that investment.

To emerge victorious, HR teams need to use technology to create a consumer and mobile-friendly shopping experience that’s personalized and even entertaining. And they need to adopt best practices from marketers with a communication strategy that ensures that employees are informed and engaged.

Join this session to hear about the latest trends in employee benefit packages, cost control, benefits technology and communications.

You’ll learn:
•Ways you can diversify your benefits portfolio with new types of benefits that are gaining popularity in today’s talent-driven economy
•How companies are managing the increasing cost of offering benefits while meeting increasing employee expectations
•Best practices for using technology to enhance the benefits experience for employees
•How to craft a year-round benefits communication strategy that’s more personalized, timely, and relevant for your employees

This program has been approved for 1 recertification credit hour toward PHR and SPHR recertification through the Human Resource Certification Institute (HRCI).

BLR is recognized by SHRM to offer Professional Development Credits (PDCs) for the SHRM‑CP or SHRM‑SCP. For more information about certification or recertification, please visit the SHRM Certification website at: www.shrm.org/certification

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