The rise of the empowered customer has converged B2B and B2C e-commerce. Despite similarities in the challenges faced by firms in both categories, B2B firms differentiate themselves by using content as a key lever to help buyers do their jobs. This report provides an overview of how B2B and B2C commerce are converging and what B2B firms must do to better interact with today’s business buyers.

Finding the signals in data has long been the realm of a select few. Not anymore. For one thing, it’s impossible for a small group of people to keep up with the amount of data that’s available, just as it’s impossible to keep up with the number of questions people want to answer.

Digital disruption impacts every aspect of modern business. Access to peer opinion, knowledge, and self-service capabilities, from almost anywhere and from almost any device, has hugely transformed the way we run our businesses and lead our lives.

Digital disruption impacts every aspect of modern business. Access to peer opinion, knowledge, and self-service capabilities, from almost anywhere and from almost any device, has hugely transformed the way we run our businesses and lead our lives.

Digital disruption impacts every aspect of modern business. Access to peer opinion, knowledge, and self-service capabilities, from almost anywhere and from almost any device, has hugely transformed the way we run our businesses and lead our lives.

This Forrester research looks at how 7 full-stack public cloud development platform providers perform against a 31-criteria evaluation. The most important vendors — Alibaba, AWS, CenturyLink, Google, IBM, Microsoft, and Oracle — were researched, assessed, and scored.
Download the complete report and find out how each provider measures up and helps application development and delivery professionals make the right choices.

Would you like to accelerate your database application development by up to 50%? It’s easy with NetApp® all-flash technology. Watch this two-minute video to learn how flash storage can help you respond faster to change and keep pace with the dynamic demands of your business.

Cloud, mobile, social media, and big data were once considered intimidating new technologies by CFOs; today they are the cornerstone of any successful financial department. That’s the evolution of digitization. The role of the CFO is evolving to become more strategic and CFOs of established firms are taking notice that going digital creates value.

Confused about how to get started with social customer service or how to take it to the next level? Oracle can help you address the challenges of this rapidly evolving service channel - and help you deliver social customer service that delights your customers.
Join our webcast featuring Aphrodite Brinsmead, senior analyst at Ovum, and learn her best practices for social customer service.