Viamedia’s Main Street Economic Report: February 2015

Mar 31, 2015

Viamedia Reports Local Ad Sales Trends

Viamedia released the first in a series of “Main Street” economic reports that showcase trends in the 70+ local markets it sells local cable advertising in around the country. “While our local advertisers (and the markets they reside in) do not represent a scientifically drawn random sample, we believe the dispersion (and sheer volume) of transactions we engage in on a daily basis places Viamedia in a unique position to comment upon local economic conditions,” Viamedia said.

For February, not surprisingly, automotive led spending, accounting more than 44% of total local dollars in Viamedia markets.