KCAP CONFERENCE

It’s crucial that your message is delivered with clarity and precision so that your audience understands what you do and how you do it. We distill the core of why your agency exists into a narrative that positions you as an essential part of your audience’s story.

READY TO GET STARTED?

CHIEF BARNHILL

Chief of Paducah Police

“With recruitment down nationwide, it was crucial that we create something that could communicate who we are while also attracting potential applicants. This film allowed us to spend some time focusing on our message and create something positive that portrays who we really are. Today, if you were to turn on the tv or scroll through the news, you’re more than likely going to see something negative about law enforcement. We’ve made it our mission to convey to the community who we are as individuals as well as who the agency is as a whole. This can be a difficult task at times because there’s not a lot of opportunities for us to interact and build relationships within the community. When we are called upon, it’s to solve a problem.

Since pushing the film out we have received an overwhelmingly positive response from the community, and we’re seeing a positive effect on the quality of applicants that have come through.”