Friday, February 13, 2015

The company’s marketing machine is already gearing up for its two biggest expected blockbusters. Disney announced last month that it has Star Wars deals with Hasbro, The LEGO Group, and Mattel among others to pump out action figures, role-play items, play sets, diecast vehicles, costumes, and collectibles. Avengers will team with Hasbro, LEGO, Mattel, Thinkway and Mondo.

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