Humans vs Search Engines: Who To Design For?

Humans vs Search Engines: Who To Design For?

Guest Author: Ronald Wolf

Today everybody knows how important professionally designed website is for business. With the revolution of technology, this vast online area has become the biggest marketing strategy. With the passing of every day, fewer people actually go to the stores to buy the products they need. They simply order it online and get it on their home address. If you want them to buy your products or services, you need to make them visible online, which requires search engine optimization. Search engines need a lot of data to index your content, but for humans that can be a real turn off. The question is: how to say enough for the search engine visibility and not too much in order to keep your customers?

Don’t brag about it

The first step in reducing data and keeping your content short is to go straight to the point. Keep it simple, provide just the information your customers need to know. You can always leave words of praise for printed publications. It’s always better to have the part of the content in the form of photographs and videos as they’re more engaging than words.

At first glance

Be precise and specific, it often happens that users think they’re on the wrong page. Customers usually scan our pages, never reading them completely. You need clear and engaging subheadings and you should use the bulleted list as much as possible. And of course, leave your writing ambitions home and keep the paragraphs short.

Food for robots

In order to get your content before your customer’s noses, you need to structure your website to be easily indexed by search engines. Imagine search engines like an army of crawling robots – their food consists of keywords and phrases. In order to index your content quickly, those keywords and phrases need to be all over it and optimized correctly. Always include them in headlines, title tags, and first paragraph. The trick is not to overdo it because then your content may appear repetitive and your customers will lose their will to read it.

Map it up

No matter how simple your content may be, your website will always be like a labyrinth full of corridors, external links, and shortcuts. In order to keep your customer attention, you need to build a system that will allow them to move around freely. In order to do that you need to establish the map of your website. While optimizing keywords is something you can learn to manage yourself, for this process of mapping you’ll need to hire experienced professionals like Perth Web Agency whose teams of experts will turn your website into an interactive playground for your customers.

Click, like, share

Your website should always have external links that lead to your facebook profile, twitter account, youtube channel, Instagram, etc. Social media has become one of the most important elements of advertising because it can reach a large number of customers who spent a lot of time on applications such as Facebook. But that doesn’t mean you just have to set up a facebook page. You need to keep it updated all the time and you’ll probably need to hire employees whose sole purpose will be to keep your social media accounts active and rolling.

You need to design your website in a way that it satisfies technological requirements and keeps your customer’s attention. Make your content short and precise and create an engaging multimedia content, never rely just on words. Keep your keywords and key phrases visible, but don’t overdo it. Find allies in social networks. And don’t hesitate to hire professional web designers – while you’re concentrated on the quality of your content, their job is to show it to your customers.