Living the American Dream at Disney Parks

In October 2006, Disney Parks kicked off its “Year of a Million Dreams” celebration, designed to capitalize on its renowned level of guest service and leverage its core equity that Disney Parks are the place where dreams come true.

Premium content

This article requires a subscription to our premium content service. This is very simple — US$199 per year for unlimited access to all of our premium content, which includes our industry-leading analysis, longreads and opinion.