On March 21 and 22, MIT SMR is opening its website to one and all, offering free and unlimited access to its rich offering of management insight and advice. MIT SMR’s mission is to improve the practice of business by identifying the most important new ideas in management, vetting them for rigor, shaping them into practical wisdom, and delivering them in ways that are convenient and enjoyable to consume. For two days, MIT SMR aims to demonstrate the worth of that mission as broadly as possible.

Facts: 900 million. Active sources: more than 100,000. Data sets: 30,000, with 200 million time series and 1.5 billion fact values. Link all these data sources together and what do you get? Timely, if not crucial, contextual information about markets, trends, competitors, products and consumer opinions. This is the promise of DOPA, a project funded under the umbrella of the European Union.

A fundamental shift from push to pull is not limited to marketing; it’s occurring in all aspects of business, from human resources to research and development. A new book argues that companies need to adapt to this change.