Tell us about the Opportunity / What is it?

60% of festival goers said that the general atmosphere and overall "vibe" of the festival is the single most important reason for choosing which festival to attend. 60% spend 3-4 days in the local area of the festival. 79% camp onsite with only 3% using hotels or B&B's.
eFestivals.co.uk started from the Original Glastonbury Festival Website (1998)
Biggest independent festival website in the UK, longstanding & unequalled reputation for professionalism, editorial independence, quality & accuracy, with festival goers & the festival industry alike.

What is the Marketing Objective?

Excellent opportunity to build awareness of your brand with the young and trendy festival audience.
44% of festival goers claim its the most exciting thing they have ever done, this makes the target audience far more open-minded, allowing sponsors and advertisers a better chance of getting their message across