Skill upgrading: NTPC sets the road map

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Sunday, 26 July 2015

PRCI Chairman Emeritus and Chief Mentor Jayaram

among speakers

Media veterans guide sessions

KABINI, Karnataka: It was a PR meet with a difference. Tucked away from the urban concrete
jungles, NTPC executives had their
annual PR conference on 18-19th July at Kabini, 80 kms from Mysore.
The place known for its evergreen landscape, lush green and thick forest, had the perfect setting for thought-provoking
discussions.

Jayaram explaining nuisances of crisis communication

The 2-day event with the theme “Bridging the Communication Gap”
had the best brains from the media fraternity discussing with PR luminaries and
top executives of the company.

Dr Arup Roy Choudhury, CMD of NTPC, in his opening remarks mentioned that PR
persons must be pro –active and good communicators. He later presented the
Annual PR awards for the Best House Journal, e-Magazine and MoU Excellence.

Western Region – I
Headquarters of NTPC, Mumbai bagged the
internal PR MoU Excellence award as the
best performing region for Public Relations.

The annual event is a confluence of all PR professionals in the
company to set targets and discuss the achievements of the previous Financial
Year and recognizing the good work done by the professionals in the year gone
by, part from learn from the experiences of veteran media professionals on
handling various aspects of PR such as media relations, crisis communications and
new trends in media.