EVP (Enterprise Value of Pricing): What is the impact of pricing on Shareholder value? - Webinar

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Join Kai Bandilla, Board Member and Senior Partner at Simon-Kucher & Partners, for a webinar on March 20th at 1:00 PM EST.

Most C-Level Executives know that Pricing Power drives top-line growth and boost profits. However, even top experts in the field still do not know how Pricing Power is linked to the creation of Shareholder Value. Now Simon-Kucher has developed a new KPI that represents the missing link between pricing and Shareholder Value: EVP (Enterprise Value of Pricing).

When Simon-Kucher applied the EVP metric to a sample of 20 manufacturing companies we found that better pricing would unlock over $200 billion in market capitalization – or an average of $10 billion per company! In most cases, the problem was not (only) with how pricing was being used to create Shareholder Value, but rather with how the creation of value through Pricing Power was being communicated. Most companies do not tell a strong equity story around pricing.

Do you know how much of your company’s Shareholder Value is created through Pricing Power? Do you know how to successfully explain pricing achievements to the stock market? If the answer to any of these questions is ‘no’, please join us on March 20th for our webinar with Kai Bandilla, Board Member and Senior Partner of Simon-Kucher & Partners. He will discuss:

How to assess the impact of Pricing Power on Shareholder Value with the EVP framework.

How to initiate the Pricing Power journey and what activities enable shareholder value growth.

How to communicate pricing measures effectively to financial markets to maximize Shareholder Value.