Sales funnels, when created properly, will do two main things:
1) Will generate leads
2) Increase sales
As a business owner, you can create a simple sales funnel that acquires a name and email address in order to solicit a sale at a later time, when your prospective customer is ready to make

Mobile advertising has joined keyword driven form of internet advertising as a strong choice for small business owners looking to get the highest return on their advertising budget. As with Internet advertising, mobile advertising has the ability to target potential customers utilizing keywords and geographic location. This adds key advantages

Here's a free tool you can use to easily create image posts for Facebook in order to get maximum engagement. The tool is Canva, and in this video, I will show you how to create an image post and get it on Facebook. Towards the end of the video, I'll show

When advertising in any media, there’s one thing many advertisers overlook. Let’s take a minute and address the mindset you must obtain before you jump in and start creating Facebook ad campaigns, Google ad sets, or any form of online and offline communication.
So, what is that mindset?
Your mindset should be

Would you like to know how much money you’ll earn or lose, before you engage any type of online paid advertising?
If you’ve ever paid for traffic on line, such as Facebook ad campaigns, Google Adwords, or ran any other type of Pay Per Click campaign, you’ll be happy to hear

If you've ever tried advertising on Facebook, you know that you can spend a lot of money trying to figure out how it works and how to get people responding to your message.
Here are 4 simple steps you can take to create an effective ad campaign:
Research and target the best

As a small business owner, you know the perils of business cycles. The high cycles are great, but the low cycles can ruin your business...unless you prepare.
I was recently at a local pool shop getting chemicals for my in ground pool. It was not my regular pool shop because the one I

If you have not heard yet, earlier this year, Twitter bought Periscope. Periscope is a phone app that lets users livestream whatever is happening around them for anyone who wanted to watch.
It's like YouTube, but interactive.
So, imagine that you're in a meeting and want to publicly or privately share the conversation with

SEO (Search Engine Optimization) has been regarded as one of the best ways to get people to find your business since the inception of search engines.
But,is it really what it's cut out to be?
Yes, proper web site optimization will get search engines such as Google and Bing to give you

In an effort to constantly develop myself, I was watching a video this morning of one of my self development mentors. Within the six minute video, he explained how simple it is to make more money, and why most people don't.
I've outlined below some of his findings. Let's see if