Backup tape cartridge sales amounted to $213.18
MM in 3Q09, according to the report Back-Up Tape Tracker ($2,750) from
the Santa Clara Consulting Group. LTO accounted for 80% of total with sales
of $172.06 MM. The media market is expected to have sales of $196.46 MM in the
next quarter.

Q3 LTO cartridge sales of 5.9 MM units were
close to those of Q2. The segment was supported by growth of LTO-4 which accounted for 35% of unit sales and
46% in dollars. The LTO-3 volume was slightly down. It
represented 40% of units and 33% of dollars. LTO 2 was also slightly off and
LTO-1 was significantly down.
LTO-2 accounted for 23% of units and 19% of
dollars. Hewlett-Packard (H-P) led the
LTO market with a 32% share. Fuji was the second largest supplier. LTO volumes
are expected to be relatively steady in Q4.

The DDS/DAT cartridge
volume was off slightly at 1.3 MM units.
DAT-72 accounted for 37% of unit sales and 48%
of the value of the segment.
DAT-160 accounted for 20% of the value of the
segment in Q3 and is expected to expand its presence in the fourth Quarter. H-P
led the
DDS/DAT market with a 59% share. Segment dollar
sales amounted to $10.55 MM.

DLT-V sales were down at .14 MM units.
Their value was $4.75 MM. Quantum led the segment with a 35% share. H-P was
second at 25%.
DLTtape IV cartridge sales accounted for 61% of
units and VS-1TM the balance. Total segment sales are expected to decline again
in Q4.

AIT media
models support their respective installed bases of drives. Total
AIT cartridge sales volume in the quarter
amounted to .19 MM units. Sony had a 95% share in the segment.

Shipments of QIC
cartridges in the quarter totaled .05 MM units. Their value was
$2.99 MM. Imation dominated the segment with a market share of 90%.