Rainbow's End was originally established in 1982 when husband and wife, George and Heather Turner created a shop in a cellar in Ironbridge, Shropshire. The business soon flourished so they moved into larger shop premises and further shops opened in Much Wenlock and Oswestry.

After many years running Rainbow's End successfully, retirement beckoned for George and Heather and the shops closed in Ironbridge and Oswestry. But this was not the end of Rainbow's End, it was just the beginning, as it was to become a real family concern. It was now the turn of the children Martin and Lisa to take the helm of the business and run their shops independently.

Lisa and her husband Philip opened Rainbow's End in Church Stretton, Shropshire which has been running successfully for over 10 years and 6 years ago opened another shop in Newtown, Mid Wales. Lisa and Philip's aim has always been to offer a wide range of beautiful, unusual and exciting gifts and clothing in a very relaxed and friendly atmosphere. Having achieved this in their shops, this website now extends their successful offer into everyone's home.