Let's hear you cheer "YAY OATS!"
Quaker® Oats Celebrates the Power of the Oat on National Oatmeal Day

CHICAGO, Oct. 29, 2012 /PRNewswire/ -- National Oatmeal Day is Monday, October 29 and who better to celebrate this wholesome holiday than the people who've had a seat at the breakfast table for 135 years, Quaker Oats, a division of PepsiCo.

"Quaker provides mom and the entire family energy to get going and to help keep them going with the fuel needed to do the activities they love," said Justin Lambeth, Chief Marketing Officer for Quaker Oats. "It all starts with breakfast, and we've been getting families off to a delicious and healthy start with whole grain oats for more than a century, so it's a natural fit for us to lead this fun celebration."

As part of National Oatmeal Day, Quaker is rallying the country to cheer "YAY OATS!" and share the joy of this special day via different social media platforms. To learn more, visit www.nationaloatmealday.com.

Some of the key program highlights are:

Showcase your oat obsession on Pinterest by creating a "My Quaker YAY OATS! celebration board." One winner will be selected by a panel of qualified judges to receive a food photography kit (approx. retail value: $1,500) which includes a professional camera, gift card and cook book.

View a variety of oat recipes and cast a vote for your favorite. Participants will automatically be entered for a chance to win a $1,000 gift card.

You can also tell us why you love oats on Twitter with the celebratory hashtag #YAYOATS for a chance to win a Quaker product pack and a $25 gift card. One winner will be selected every hour for twenty-four hours!

What's more, Quaker Coach and celebrity fitness expert Bob Harper will be sharing his whole grain gratitude and health and wellness tips via a virtual Twitter "party" on the 29th from 1:00pm – 2:00 pm EDT. Tweeters are encouraged to share their love for whole grains and recipes with Bob using hashtag #YAYOATS. Visit www.nationaloatmealday.com now to view some of his favorite healthy recipes, like creamy oatmeal with fruit and banana oatmeal protein shake.

"I'm excited to celebrate National Oatmeal Day with Quaker because it's an opportunity for me to highlight the importance of starting off with a healthy breakfast like oatmeal, which sets the tone for the rest of the day," said Quaker Coach Bob Harper. "Try making it with berries or a little agave or incorporating oats into pancakes or a smoothie to keep breakfast nutritious and exciting."

Quaker is the nation's leading hot cereal company and breakfast authority and has been nourishing healthy families with delicious products made with whole grains such as Quaker Real Medleys, Quaker Life Cereal and Quaker Chewy Granola Bars. Visit www.quakeroats.com or www.Facebook.com/Quaker to learn more about what Quaker has to offer.

About The Quaker Oats CompanyThe Quaker Oats Company, headquartered in Chicago, is a unit of PepsiCo, Inc., one of the world's largest consumer packaged goods companies. For more than 130 years, Quaker's brands have served as symbols of quality, great taste and nutrition. Holding leadership positions in their respective categories, Quaker® Oats, Quaker® Rice Cakes and Quaker Chewy® Granola Bars are consumer favorites. For more information, please visitwww.QuakerOats.com, www.Facebook.com/Quaker or follow us on Twitter @Quaker.

About PepsiCoPepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.Follow PepsiCo: