What is a Buyer Persona?

Built from interviews with real buyers, a buyer persona tells you what prospective customers are thinking and doing as they weigh their options. The buyers’ words reveal the attitudes, concerns and decision criteria you need to address to win their business. Learn more

Marketing plans, launch plans and any other version of a strategic plan usually require countless hours of work, only to be filed away in some dusty online folder. The reason marketing plans don’t get implemented (…) Read More