Tarsin's Capsa Mobile Application Platform Continues Breaking Through Barriers to Deliver Content Across All Four Major U.S. Operator Networks

Tarsin's Capsa Mobile Application Platform Continues Breaking Through Barriers to Deliver Content Across All Four Major U.S. Operator Networks

Tarsin's platform enables delivery of Hallmark Mobile Greetings, Dilbert Mobile and other brands to broader base of consumers and diversity of handsets

INCLINE VILLAGE, Nev., March 2 -- Delivering on the promise to unlock the mobile mass market for brands, Tarsin, Inc. today announced its Capsa platform achieved an industry first by successfully deploying mobile applications across the networks of the four major U.S. mobile carriers - AT&T, Sprint, T-Mobile and Verizon Wireless.

Capsa is the force behind some of today's hottest applications, including Hallmark Mobile Greetings and United Media's Dilbert Mobile. This unprecedented mobile platform allows brands to develop and design applications only once and deploy across multiple operators, handsets and operating systems (OS) such as iPhone, Android, Blackberry, Java and Symbian. This is all without having to retool and customize the applications to fit the requirements of each mobile OS and device display.

"Brands need to reach consumers regardless of carrier or device, but shouldn't need to develop dozens of iterations of the same content to ensure that they are able to engage consumers at a mass market level," said John Osborne, CEO and co-founder of Tarsin. "Our collaboration with operators and device manufacturers allowed us to achieve the unthinkable for Hallmark Mobile and United Media by allowing these brands to reach and connect to the largest mobile consumer base. Capsa is at the heart of this achievement and continues to pave the way for how other brands can build value through the mobile channel while nurturing personal connections with their consumers."

Introduced in 2009, Capsa is the first universal mobile content delivery solution that manages and optimizes content for all screen resolutions and interfaces regardless of device, carrier or operating system. This end-to-end, versatile framework helps brands reach the unlocked potential of the mobile mass market with compelling, optimized content on thousands of devices in multiple languages. The platform's flexible Web standards-based framework allows companies to leverage existing content, generate new applications, increase revenue and improve overall business performance, instead of drowning in the back-end functionality and technical aspects of mobile content delivery. For more details, visit http://www.tarsin.com/platform.html.

"As mobile connectivity becomes an integrated part of the modern lifestyle and as networks become more open, securing consumers' interests and attentions by leveraging mobile opportunities is more vital to brands' success than ever before," said Jagdish Rebello, Ph.D., senior director and principal analyst of iSuppli Corp. "With the mobile industry's technical challenges and increasingly fragmented state, content delivery solutions that work seamlessly across multiple platforms and networks, such as the one offered by Tarsin, finally unlock the potential that mobile has to offer."

One of Tarsin's clients, Hallmark, previously faced a challenge that many brands encounter when entering the mobile space: the need to maximize reach to a mass audience in a compelling and interactive manner without spending extensive time in back-end development. Working with Tarsin, the Hallmark Mobile Greetings application was developed and is now available for a multitude of devices on all major carriers and is engaging consumers in a fun, familiar fashion.

About Tarsin, Inc.

Founded in 2002, Tarsin (http://www.tarsin.com) is a privately funded, international mobile software development firm with offices in the United States and United Kingdom. The company's revolutionary Capsa platform is the first universal mobile content delivery solution on the market today that is carrier, operating system and device agnostic. This mobile platform provides an end-to-end, Web standards based framework that enables brands and mobile operators to design once and deliver unprecedented mobile experiences. With a history of working with diverse businesses from retail, publishing and consumer packaged goods to entertainment, Tarsin provides professional application development and consulting services to clients, helping define and create mobile strategies so these brands can build and reenergize personal connections with consumers.