prsa+conference's tag archives

One of the modern benefits that arise when well-connected public relations professionals congregate is our thirst for reporting pertinent information on the proceedings most frequently delivered via social media. What has amazed me in recent years when attending the PRSA 2010 International Conference: Powering PRogress (and other recent PRSA-sponsored events) is the volume of virtual participants who aren’t onsite.

Those following the event hash tag (#prsa_ic) are absolutely fervent with commenting, debating and retweeting posts that are originating from the gathering. In fact, I’ve noticed so many active event hash tag followers, it’s actually hard to determine if they are here in person or if they are participating remotely. And this two-way dialogue and sharing of information and education is a wonderful endorsement of the power of the “global village network” that the Internet has truly become.

Jim VandeHei, executive editor and co-founder of POLITICO, swayed a crowd of more than 3,000 public relations professionals during his keynote at the annual PRSA International Conference. Based on his experience (working at both The Wall Street Journal and Washington Post) and nationally-known success withPOLITICO, VandeHei offers some advice to marketers across all categories, politically affiliated or not.

Create premium content — If you want to develop a loyal following, you must produce compelling (timely and relevant) content and make it easy to obtain. Always put your content first and then find a platform to share it.

This is a preview of POLITICO’s Jim VandeHei Offers Advice to Marketers. Read the full post

It didn’t take long to start talking politics at thePRSA 2010 International Conference: Powering PRogressin D.C. I mean, how can you ignore it when you’re in the capital of the United States? After taking a double-decker bus tour of the city (I know … but it’s my first time to D.C.), and experiencing the rich history, I was really excited to meet Jim VandeHei, executive editor and co-founder of POLITICO, and hear his take on the upcoming election. What I didn’t expect to hear was how socially savvy he truly was.

This is a preview of Behind the Scenes: Talking Politics with POLITICO in D.C.. Read the full post

Using a quantitative content analysis of postings published within an established Kindle community, the researchers looked at items published in the forum over a 2-day period that discussed the CEO’s very direct and unorthodox apology for their misstep.

The scholars classified each post as to whether the post noted the author owned a Kindle (indicated ownership, indicated was not an owner, did not mention ownership) and impact to behavioral intention (said the apology would change behavior, said apology would not change behavior, did not indicate any behavior change based on apology), among other variables.

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