STEVENS POINT, WI--(Marketwire - March 15, 2010) - MyAssist, a leader in mobile personal assistance, today announced that the MyAssist™ mobile application for BlackBerry smartphones, powered by Handmark®, is available in BlackBerry App World. MyAssist is a unique mobile application that delivers around-the-clock access to a live team of experts in travel and reservations services, online research, emergency services and medical assistance.

BlackBerry smartphone users can download MyAssist at http://tinyurl.com/myassist-blackberry and sign up for unlimited requests for $9.99 a month. Users can call or email their personal assistance requests to MyAssist representatives anytime, from anywhere around the world. All inquiries are serviced by one of the world's finest concierge, emergency travel and medical assistance infrastructures, which is based in the United States. The MyAssist service saves users time, relieves day-to-day stress and can improve users' quality-of-life.

"Quality personal assistance should be affordable and available wherever you go," John Noel, CEO, MyAssist. "As people's lives have become more hectic and complicated, we've seen an overwhelming demand for assistance in navigating day-to-day issues, improving travel experiences and making the most of special occasions. The days of the 'help button' being limited to the automobile are over. Now BlackBerry smartphone users can have our team of expert personal assistants at their fingertips -- wherever they go."

MyAssist representatives have the expertise, skills and contacts to simplify life and remove the daily hurdles that busy business professionals, parents and travelers constantly encounter. Live assistants deliver a broad range of personalized services, from planning the perfect vacation to securing front-row tickets to finding the obscure gift.

"Leaving a piece of luggage on public transportation outside San Francisco airport was a potential nightmare," said Shane Jacksteit, MyAssist customer and TMO marketing representative. "Thankfully, MyAssist located it and had airport personnel guarding it safely until I arrived to claim it. Their ease and professionalism settled my nerves and allowed me to quickly get back to enjoying my trip. I wouldn't want to travel anywhere without MyAssist -- it's like having a personal assistant in your pocket."

About MyAssistMyAssist is a leader in mobile personal assistance and provides a unique live service designed to protect and empower people's lives and experiences. Customers receive cost-effective, around-the-clock access to a team of experts in travel and reservations services, online research, emergency services and medical assistance. MyAssist is available as iPhone and BlackBerry applications or can be used from any mobile device. Companies can private label MyAssist to create a competitive advantage through innovative customer service and/or improve employee productivity. MyAssist is a Noel Group member company and is powered by the world's leading concierge, emergency travel and medical assistance infrastructures. For more information about MyAssist, visit www.myassist.com.

MyAssist is a trademark of The Noel Group. All other trademarks belong to their respective owners.