The various platforms we have today can be used for a wide range of purposes.

Sharing with family and friends

Promoting your business

Mining data for information about political sentiment

Collaborating on a business project

Handling customer service requests

Making current public transit schedules available

Distributing public notifications

Providing scheduled personal or group notifications

Today, I’m connected to social networks from my laptop at work, a second computer at home and from my phone. Every message is delivered to me, regardless of what device I’m on.

The amazing advances I expect to see from companies like GE will not come about because devices become social, it will be because information can now flow between individuals or devices, the cost of development has plummeted and we are constantly connected.

Just a few years ago, similar information flows required custom software that was installed at very few endpoints, required knowledge of acronyms like EDI and almost always identified a computer or terminal, not an individual.

As more devices connect via social networks, we will see more innovation that leverage social media as a technology and communication platform for non-social uses. But it isn’t about social media, it is about new platforms and new accessibility driving new innovation.

Your Turn

When you look at social media as a technology platform instead, what new uses become possible? Or do you see all of these applications as part of social media?

Ok, my rant is over, the podium is now yours. Share your thoughts in the comments below or with me on Twitter (@wittlake).