Widmer Brothers Brings Back Brrr Seasonal Ale for Winter

Press Release

Oct. 24, 2013 at 12:48 PM

PORTLAND, OR — The first signs of winter are here: the days are getting shorter, the nights are getting colder, and Widmer Brothers Brewing announced the release of its winter seasonal beer, Brrr Seasonal Ale. This is the eighth time that Widmer Brothers has released Brrr and the tradition continues as the brewery invites beer drinkers across the county to “warm up with a cold one” this winter.

Brrr Seasonal Ale is a hoppy Northwest-style red ale, which is a departure from many dark malt-driven winter warmers, with a deep red, rich body and a hearty malt presence. The addition of Simcoe and Cascade hops give it a big citrusy hop aroma, while Widmer Brothers’ Alchemy hop blend provides a balanced bitterness to complement the sweet malt profile. First released as N.W. Red Ale as part of the brewery’s experimental W Series in 2006, the beer quickly became a favorite and earned a spot in the Widmer Brothers seasonal lineup less than a year later. The beer was renamed Brrr Seasonal Ale, and has been warming up winters for Widmer Brothers fans ever since.

“Brrr is a beer that our brewing team wanted to drink during cooler months, and was definitely influenced by the Northwest’s love of hoppy beers,” said Brewer Doug Rehberg. “When we first brewed it, our goal was to brew a big, hoppy red IPA. We chose Simcoe hops, which were fairly new at that time, because of the hop variety’s fruity, spicy and citrus character. The recipe turned out to be perfect for the season, and it’s one that our team still looks forward to every year.”

Brrr Seasonal Ale is available in markets across the country until January in all formats: on draught and in six-, 12-, and 24-packs. Brrr is also available in the Widmer Brothers Brothers’ Best variety packs until January.

for more information, or follow Widmer Brothers Brewing on Facebook for the latest brewery news and happenings.About Widmer Brothers BrewingWhat started as a dream for two ordinary brothers who just loved beer has now become a reality for two ordinary brothers who still just love beer. Kurt and Rob Widmer helped lead the Pacific Northwest craft beer movement in 1984 when, in their 20s, they dreamed of brewing unique interpretations of traditional beer styles. In 1986, Widmer Brothers Brewing introduced the first American-style Hefeweizen; today, the unfiltered cloudy beer is the company’s signature brew and one of the best-selling wheat beers in the country. Based in Portland, Ore., the brewery currently brews a variety of beers including Alchemy Ale, the Rotator IPA series, Pitch Black IPA, Nelson Imperial IPA, a limited edition Brothers’ Reserve Series and a full seasonal lineup. For more information about Widmer Brothers Brewing, visit www.widmerbrothers.com.

About Brrr Seasonal AleWarm up with a cold one. Or two. Our winter red ale is the perfect treat, naughty or nice. The deep red body fills your glass and a citrusy hop aroma fills your nose. Then caramel and chocolate malts reward you with a perfectly balanced, malty sweet flavor, and a velvety finish.