Concerning that complex whole which creates cultural acceptance for an organisation including knowledge, belief, art, morals, law, custom, and any other capabilities and habits acquired by man as a member of society to contribute values through the creation of effective relationships

Thursday, October 05, 2006

Benfits of blogging

Reduced cost of customer acquisition: customers are looking at the blog for education and insight reducing the requirement for hard materials and ongoing dialogue with sales engineers. In short, blogs reduce the sales cycle. We can measure this in hours of people time taken back.

Reduced SEO costs: By participating in other blogs (especially those of pundits and analysts) we see more inbound traffic against key topic areas reducing our dependency on paid search to drive traffic. We've seen this go as high as 25%.

Participation reduces research costs: Closed blog communities are a great source of insight for polling and thought taking. They reduce the cost of insight.