Ralph Lauren quietly shuttered its two-year-old 20,000-square-foot store last week. Other brands are expected to close boutiques in a city that has lost its luster for cash-rich mainland Chinese tourists.

With their keen interest in pop-culture—and a largely disposable income to buy into their lifestyles—young men are a coveted demographic for apparel marketers.

With their keen interest in pop-culture icons—and a largely disposable income to buy into their lifestyles—young men are a much-coveted demographic for apparel marketers. No company knows that better than the Northbrook, Ill.–based Teenage Research Unlimited (TRU), which this month released its most recent study of 1,600 teens across the U.S. Here are young men’s top athletes and musicians by TRU Score, described as the “percentage of teens who are familiar with a performer and say they like that [person] ‘very much.’”

Athletes

1. Tony Hawk 50 A pro since 14, Hawk is responsible for more than 80 skateboard tricks (and, one can imagine, many broken teenage bones). He’s also the inspiration for a namesake video game.

2. LeBron James 48 Sportswriters are running out of superlatives to describe this Ohio native and his $90 million Nike contract. James was the Cleveland Cavaliers’ first overall pick for the ’03 draft.

3. Shaquille O’Neal 48 7-foot 1-inch Miami Heat center O’Neal is a master both on and off the court—in 2005, he completed his master’s from the University of Phoenix.

4. Peyton Manning 44 The Colts QB grabbed a Super Bowl victory in February and was named MVP. But he’s also a star off the field, as the face of sponsors including MasterCard, Gatorade and Sony.

5. Dwyane Wade 43 Although he’s recovering from knee and shoulder surgery, the Miami Heat guard still managed to finish the regular season with an average of 27.4 points a game.

6. LaDainian Tomlinson 43 A record-shattering running back for the San Diego Chargers, Tomlinson is regarded as one of the best overall players since Emmitt Smith—Tomlinson’s boyhood idol.

7. Tiger Woods 43 Just this month, the golf star (and new daddy) won yet another showdown, taking a $10 million top prize at The PGA Tour Championship, the Super Bowl of golf.

8. Steve Nash 41 This guard for the Phoenix Suns was a unanimous pick for the 2006-’07 All-NBA first team. Unlike his many counterparts, Nash has few endorsements and is rarely on TV.

9. Reggie Bush 40 Nicknamed “The President,” this New Orleans Saint took home the coveted Heisman Trophy in 2005. In the aftermath of Hurricane Katrina, Bush has brought hope to a heartbroken city.

10. Vince Young 39 The Tennessee Titan finished right behind Bush on this list, and for the 2005 Heisman. He’s a threat on the field, but a family guy—his jersey bears the date of his mother’s birthday.

11. Carmelo Anthony 39 This NYC native is now the Denver Nuggets’ small forward and turned the team from lackluster to NBA contender with an average of 21 points per game in his first pro year.

Musicians

1. Nickelback 41 Heavy radio play of the love-it-or-hate-it “Photograph” and a grueling concert tour helped Nickelback unload five million copies of 2005’s “All the Right Reasons.”

WWD's Ultimate Holiday Gift Guide is brought to you by @styleontherise and is complete with the perfect presents for everyone on your list. Click the link in our bio to start shopping NOW. #WWDHoliday #Sponsored

@rebeccaminkoff is bringing self-checkout to high fashion: The brand has partnered with @queuehop to bring its customers self-checkout options, beginning this holiday season at its SoHo store. (📷: @aurorarosephoto)