How to Incorporate Video in Marketing

How to Incorporate Video in Marketing

Our brains process visuals 60,000 times faster than text. Tweets with images are 94% more likely to be retweeted than tweets that are just text. Receiving information audibly, or through text, means that only 10% of people will recall what was specifically said 3 days later – the rest will forget or just wave their hands around and generalize. Because when we see images – especially moving images – we are more engaged and entertained.

65% of people are visual learners: meaning they’ll process visual information much more easily and much more quickly than text.

Video in marketing is a go-to at this point – but that doesn’t mean everyone knows the best practices to incorporate it. That’s where we come in:

Spontaneity, contradiction, shared experience, and outlandish behavior create memorability: and of course, the more memorable, the more successful!

But remember: don’t make fun of puppies.

Step 2: Know your audience

Make sure you heavily research your potential consumers. The video you make for a church group for 50-year old singles may not be the same one you make 20-year old married surfers. Or maybe it will be – but you would know if you researched your audience.

Your video will not make an impact if it’s made for the wrong crowd.

Step 3: Have clear goals

Are you trying to sell tickets? Do you want to get people to donate? Should people buy your next big idea? When you have a clear goal, your video strategy becomes more clear, too.

And make your intentions clear to the audience: don’t forget to say who you are, and what you’re selling.

Step 4: Tell a story

Consumers want a personal connection when they gather information: even when they watch commercials.

The more emotional connection, the more people will be persuaded by your marketing

Our brains can’t tell the difference between a story and what we’re experiencing in real life: the same parts of the brain light up. So when your marketing video tells a story, the viewer’s brain thinks they’ve experienced that story – which creates an emotional connection – which ups your chances of gaining a customer.

Current consumers are so bombarded by digital, marketing, and video content that the average attention span has dropped to about 8 seconds before they decide to either stay or move on to the next shiny thing.