Monday, 15 March 2010

Communication is a Virus - colour scheme and brand identity

I've found a company who create smoothies 'Frut' and particularly like the colour scheme. The colours seem to resemble smoothie colours, quite vivid colours, but still with a hint of pastel. Our project being about healthy eating, these colours would work well because they look healthy, clean and fresh and are still bold enough to attract kids. The use of characters also engages the audience more.

These designs are very cute and use simple bold colours. You can tell they are aimed at children because of the bold bright colours used and the characters pictured. Characters and bold colours seem to be a running theme amongst children's products, as they attract attention and create interest in the characters - it is a known fact that children respond better to something it it has a face with eyes.

These designs below follow the trend of characters and bright colours. It has nice bold rounded font and fresh white style.

This design has a lot going on. It is typical children's packaging. It gives the impression that there is a lot going on as so therefore attracts the eye to see what it is. The idea behind children's packaging is to make something not so interesting look like the most exciting thing ever. This product, I would say, fulfills this because it is in fact packaging for low fat yogurt. If the packaging read 'LOW FAT YOGURT' there is less likely chance that children would WANT to buy it, having the contents as the smallest font on the box attracts attention away from twhat the child would not want to see. Instead what they see is: 'champions', stars, superhero. Even the lettering for the flavour of the yogurt is split into two colours to detract away from the fact that they are fruit. 'Straw-nana' and 'verry-berry' enhances the words 'straw' and 'verry' in red.

I noticed this design because it uses only one colour and our project notes that there must be two colour plus stock. However the lack of colour in this design doesn't take away from its effectiveness.

This range of soaps by mothercare are for children, yet aimed at parents. The packaging therefore has a more softer feel with small bursts of colour.

Cereal character design gives the impression that you will be in the character pictured on the front of the box when you eat the cereal.

This is a simple yet effective example of packaging. The packaging takes into consideration its contents.