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Fantastic Return

SEO has the potential to offer a fantastic return on
your monthly investment. This is why all of our SEO
campaigns our focused on ROI.

Google Panda & Penguin Recovery

Has your company website been hit by one of Google’s
algorithm updates? If so, don’t worry. You might have
found your site has suffered a bump down the search
engine results rankings but all is not lost. A bit of
analysis and a new approach to Search Engine
Optimisation (SEO) will have you back up on the results
page rankings and attracting clicks all over again.

Google introduced their Panda algorithm update in
February of 2011 and have been tinkering and updating
it ever since. Likewise with Penguin, introduced in
April 2012 and now in its 3.0 version. These updates
were introduced with a simple purpose – to pick up poor
quality sites or those that were using methods to cheat
the search engines.

Google Panda is reckoned to have affected around 12
per cent of all sites and bumped their ranking down. It
was focused on identifying so-called ‘thin sites’.
These are typically stocked with advertising, with
multiple ads on a page with not much content stuffed in
between. Or they are made up of duplicate content taken
from other sites and given a poorly disguised
rewrite.

Its younger brother, Google Penguin, clamps down on
sites using what are known as black-hat SEO techniques.
This one is believed to have hit around 3 per cent of
sites and penalised them with a knockdown in the search
engine rankings.

Black-hat SEO methods include practices like keyword
stuffing, using scraper sites that create content by
mixing other pages together, and inbound links from
duff blog sites. They might have been effective once
but these days Google is smart enough to pick them
up.

That’s all by way of context so you know what’s
penalised you. Recovery starts with diagnosing what it
is within your site that has attracted the attention of
either Google Panda or Penguin. It could be over
optimised content, too many ads, or pages with barely a
scrap of useful information. Or you might have pages
linked to sites that are now dead. It could a
combination of lots of things.

At SEO Results4U we can run analytics on your site
and carry out a recovery campaign to get your website
fighting fit again. We’ll find out why you’ve been
penalised and put the measures in place to ensure your
site attracts Google for all the right reasons.

How? It’s just the same as a normal SEO campaign
where we replace the faulty content with new material
and play around with layouts to ensure your site
provides an excellent user experience. We can also
develop a social media presence and company blog as
search engines love these elements when they contain
links back to your main site.

That’s how we build up trust within your website and
why the search engine will start to list you higher
again in the rankings.