Monthly Archives: September 2012

Marketing and sales were always told “you have to work together”. But there’s a new name in town – known by various titles such as Social Media Manager. Smart companies these days are making sure they integrate all three critical roles into their sales process. Continue reading →

Our existing and past customers already believe in us, but just may not know what else we can do for them. Dedicate a marketing effort to making sure they know your depth, and keep you top of mind. The late, great Fred Crean built a business on the conviction that it costs up to 4X more to win new clients than to sell more to existing clients. Continue reading →

Your Brand is unique. Your name should be too. So please don’t add to the infinite number of names that copycat Apple’s system of names starting with i. Same goes for anything ending in -ia, -opia, –licious or –city, which were inspired by the likes of Expedia, Fruitopia, Bootylicious and Travelocity, but have now been done. To death. They’re just not differentiating anymore. If you have any names like these on your shortlist, cross them out or risk sounding stale and contrived. Continue reading →

There are so many options with marketing and design firms: from solo specialists to full-service marketing firms like ours. Pricing would range accordingly. If new to this, starting with price alone, you’re probably not comparing apples to apples and wouldn’t even know it. Continue reading →