Real Time for direct TV

Published on February 14, 2000.

After more than a decade working at a large agency, Rene Munoz is enjoying his new job at Real Time Direct, touting the benefits of direct response TV to potential clients. "It's fun to run around and get some of those clients to come through the front door," says Mr. Munoz, recently hired as a director and VP at the 6-month-old Irvington, N.Y., agency. "We're here trying to build a business vs. at Draft, where it was already built for you." Real Time is a partnership between SFM Media, part of the Havas-owned Media Planning Group, and direct response agency Lockard & Wechsler.