Typography

As with our logo, consistent use of our organizational typefaces, Futura and Garamond, reinforces the American Association of Physician Leadership brand identity.

Futura and Garamond have been chosen for their unique fit together. Futura is one of the first typefaces whose letters are based on the idea of “pure” geometry, which lends well to the philosophy of leadership. The combination of Futura and Garamond is based on a unity of opposites. Despite differences in orgigin and character, they combine brilliantly, thanks to their proportions, to form a powerful typographic ensemble with a rich range of possibilities.

Something Powerful

Tell The Reader More

The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.