Author to speak at Walsh Institute in Troy about negotiating in workplace

Diane Young, author of "Owning Your Financial Success: A Savvy Women's Guide To Financial Empowerment," has been selected to speak at the Walsh Institute second annual Entrepreneur-YOU Women's Entrepreneurship Conference.

Young is the president of the Athena Financial Group Inc., an independent financial services firm located in Rochester. She started the firm in 2004 and it has grown to more than $60 million under management.

"Studies show that women pay more for cars, houses, loans and also are paid less for the same work. This ends up costing close to one million dollars over a lifetime.

"A study cited in Harvard Business Review showed that when there was ambiguity, not knowing the parameters, women tend to work longer for less pay. Women need to learn the process and strategy of negotiation. Financially successful women overcome their fear and dare to negotiate," Young said.

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Entrepreneur-YOU has something for everyone - from the stay-at-home mom with a good idea to the seasoned executive.

Each knowledge path includes work sessions and panel discussions specifically selected to assist attendees in navigating every stage of entrepreneurship. For more information about the conference, visit thewalshinstitute.com/eyou.Entrepreneur-YOU will take place 8 a.m. to 2 p.m. Wednesday, Feb. 13 at the Walsh College Troy Campus, 3838 Livernois Road. Tickets are $40 per person.