They’ve played hard all season, endured injuries, survived the competition and now are waiting to be crowned the best: that’s right, advertisers are rolling out their wares for the Super Bowl this Sunday. We presume there is something happening between all the commercials but we’re not quite sure, but if you won’t be on the couch for nine hours this weekend, the good news is that brands aren’t waiting to show off their goods.

Jaguar has placed their fourth quarter advert online. Rounding up top tier talent including Tom Hiddleston, Ben Kingsley and Mark Strong, with Oscar-winning director Tom Hooperbehind the camera, this spot for the Jaguar F-Type Coupe celebrates the resolve of British baddies and how it also parallels the unshakeable quality of the high end car. It’s kinda amusing we suppose, and rounding up Mandarin, Loki and That Other Guy is a decent feat, we guess. But will it make a splash alongside the other buzzier ads on Super Bowl Sunday? Tell us below.