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The Grilled Cheese Truck Announces Title III Crowdfund Offering

Offering is Made through Microventures.com Funding Portal to Provide Capital for National Rollout of Brand

Big Cheese, Inc. d/b/the Grilled Cheese Truck, a Trilogy Capital Group portfolio company, announced today that it has launched a Title III Crowdfund Offering to raise up to $1 million. The announcement was made by Executive Chairman A.J. Cervantes.

MIAMI, FL – 25 Jan, 2017 – The Grilled Cheese Truck is being positioned as a national brand with a focus on grilled cheese products marketed through multiple sales channels. The Company intends to capitalize on its established brand through the rollout of gourmet food trucks, micro-retail, pop-ups, kiosks, and food carts. A major component of the Company’s business model is a national franchise marketing program with an emphasis on discounted franchise sales to American veterans of Iraq and Afghanistan.

“Given the broad media coverage and robust social media fan base the Grilled Cheese Truck has enjoyed, we believe a Crowdfund offering is ideally suited for this this proven brand,” stated Mr. Cervantes. “We are also pleased to be working with the executives of Microventures.com who are consummate professionals.”

Al Hodges, Company CEO, said, “This is a brand and products that are ideally suited for a national franchise rollout, particularly in partnership with our American veterans. There is nothing more American than the iconic grilled cheese sandwich.”

The Company also disclosed that management is nearing completion of its Franchise Disclosure Document and anticipates the commencement of national marketing for the sale of franchises within the next ninety days.

The Title III offering is made possible as the result of recent changes in the federal securities laws that permit entrepreneurs to engage in crowdfunded financings. Interested investors can contact www.micorventures.com to receive more information.

Big Cheese, Inc. andthe Grilled Cheese TruckBrand

The Grilled Cheese Truck is a nationally recognized American brand and an entrepreneurial “emerging growth” company with a brand and menu that has been widely followed throughout the nation including the Rachel Ray Show, The Price is Right, ABC Channel 7 (Top Food Truck in Los Angeles), NBC News, Fox News.com, USA Today, Los Angeles Times (Best Food Truck in LA and Southern California), The Cooking Channel, Food &Wine (Best grilled cheese in the U.S.), The Travel Channel, Klout.com (Top 10 Most Influential Food Trucks – 2011), BBC Travel, MSN.com (The Best Food On Wheels), and Zagat Guide.

The Company is pursuing multiple sales channels while building market share in the gourmet food truck and QSR industry. The Company is targeting customers, social media followers and general media attention all attracted to the Grilled Cheese Truck’s established brand. The Company’s business strategy includes the Grilled Cheese Truck offerings in gourmet food trucks, small footprint retail, kiosks, food carts, stadiums, military bases, universities, casinos and related venues, festivals, motorsports, action sports, team sports, large outdoor events/concerts, large churches and schools. Management has extensive experience and success in managing rapid roll-ups in early stage, highly fragmented industries. The Company seeks to operate both company-owned and franchised Grilled Cheese Truck operations with an emphasis on franchised rights to Veterans as part of its growth strategy. For more information about the Grilled Cheese Truck, please visit www.thegrilledcheesetruck.com

Statements in this press release?and of the management or representatives of Big Cheese, Inc. in connection therewith that relate to beliefs, plans, objectives, goals, expectations, anticipations, intentions and future financial condition, results of operations or business performance constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements are based on management’s current expectations about future events. These statements can be identified by the fact that they do not relate strictly to historical or current facts, and by words such as “may,” “could,” “should,” “would,” “believe,” “expect,” “project,” “anticipate,” “estimate,” “intend,” “plan” or other similar words or expressions, and include statements regarding the our ability to commence a significant level of operations and develop the Grilled Cheese Truck brand into a nationally recognized brand, our ability to develop a successful and profitable business model that includes both company-owned and franchise grilled cheese truck operations, our ability to raise additional capital in other securities offering, our ability to execute our proposed national rollout through multiple sales channels, our ability to rollout gourmet food trucks, small-footprint retail, pop-ups, kiosks and food carts. Any or all of the forward-looking statements in this press release may turn out to be inaccurate or wrong. This can occur as a result of inaccurate assumptions or as a consequence of significant known or unknown risks and uncertainties, including the risks disclosed in the Form C that the Company filed with the SEC and which is available through the Microventures funding portal and other risks including risks related to the Company’s ability to raise necessary capital to fund its growth, operate its business successfully given the lack of track record and early stage of operations, manage growth effectively, comply with regulations applicable to its business, compete successfully given the high level of competition, and retain and engage talented employees and key personnel necessary to execute the company’s business plan. Because of these risks and uncertainties, the Company’s actual results may differ materially from those that might be anticipated from its forward-looking statements. Therefore, you are cautioned not to place undue reliance on such forward-looking statements. The Company undertakes no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable law. All trademarks and logos referenced herein belong to their respective companies.