Fitbit’s new female health tracking features explored

WAREABLE, JULY 2018

Over the past few years we’ve witnessed a growing interest in women’s health tech. There have been apps that can (allegedly) replace contraception, wearables designed for pregnant mums, connected breast pumps and even smart pelvic floor trainers.

As the quantified self movement becomes truly mainstream, tech gets smaller, algorithms get smarter and women become more empowered to find out more about their minds, bodies and cycles than ever before, we only expect this interest to rise.

That’s why when Fitbit announced it’d be launching new female health tracking alongside its new Versa watch earlier the year, we weren’t surprised – but we were excited to try it out for ourselves.

Here's one of those threads you just. can't. stop. reading because it's both fascinating and terrifying - especially the DMs sent to Holly that she's anonymously posted afterwards. *shudders* twitter.com/girlziplocked/…

Editors! Agency friends! If you're on the lookout for a fantastic writer for editorial commissions or copywriting, then get in touch with Lauren ASAP. She's very good and an absolute dream to work with. twitter.com/laurenbravo/st…

Yess! Happy to see the #JohnWick3 colour palette looks just as vibrant & mesmerising as the first two movies. Can we please set everything in a glowing cityscape that has lots and lots of neon lights reflected in puddles from now on? twitter.com/beccacaddy/sta…