Programmatic Media Optimization Techniques

What is Programmatic Media Optimization?

Programmatic media optimization are techniques and strategies for promoting awareness of a brand, publication, product, etc., on social media, by encouraging the sharing of content that attracts people to a particular website.

What Does Programmatic Mean?

Programmatic is the use of automation in buying and selling of media, programmatic can apply to anything from display to digital out-of-home and television. It started as a way to increase efficiency of remaining inventory, but as the digital world evolves it has become more relevant and useful to gaining the intended audience you want for your advertisements.

One aspect of programmatic is guaranteed impressions. A price is pre-agreed by the buyer and seller before the impressions go live on the website. When the brand needs to amplify the message, or reach a different audience beyond the continuous campaign, marketers can bid for real-time impressions.