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social media: net-a-porter social media campaign results

net-a-porter engaged ceft and company to assist in their anniversary event for net-a-beauty, NAP’s beauty division that features hand-selected cosmetics and fragrances exclusively available at net-a-porter.

on the left: CEO of luxury fragrance brand kilian, elisabeth noel jones, and on the right: beauty director of american vogue, sarah brown, with net-a-porter vice president, david olson.

for the event (which you can see here) ceft and company proposed, and built, an upside-down room at the venue. the guests were asked to help NAP in “turning the world of beauty on its head” by taking a photograph of themselves, upside down, and sharing the results on their social media.

on the left: eric from ink361, and on the right: client and founder of six one agency, kilee hughes.

on the left: fashion bomb daily, and on the right: beauty director of american vogue, sarah brown, with net-a-porter vice president, david olson.

on the left: carlos soares moreira from glossybox, and on the right: marketing director of mr. porter, carlos rivera-anaya, and team.

on the left: phillip picardi from teen vogue, and on the right: co-founder of clover letter,
liza darwin.

on the left: makeup artist, joanna simkim, and on the right: CEO, beauty editor, and brand management of glossybox.

on the left: founder of mama glow, latham thomas, and on the right: founder of nitro:licious.

on the left: huffington post beauty team, and on the right: beauty director of popsugar beauty, lauren levinson.

on the left: annie atkinson from shesintheglow, and on the right: estelledarlings.

on the left: editorial director of glitter guide, caitlin moran, and on the right: editor of byrdie beauty, mandy moore.

on the left: ceft and company co-founder and executive creative director, ucef hanjani, with publicist, kilee hughes, and on the right: model, melinda elvenes.

on the left: co-president of the outnet, andres sosa, and on the right: founder of one management, scott lipps.

the results were an unexpected 13,000,000 impression within just 3 days of the event, and this was not accounting any press articles, not to mention that this accounts for only the posts tagged with the “suggested” #netabeauty hashtag, which not everybody followed. view all work related to this project.