While the packets may seem like a trivial point of eating out at one of these restaurants, they contribute to the margins restaurants make since the ketchup is "given away" for free. These new "Dip and Squeeze" packets will allow customers to squeeze ketchup from the top onto sandwiches, while also enabling them to dip french fries into the bottom. The new packets carry three times as much ketchup as the previous packets.

In order to create the new packets, "staffers sat behind one-way, mirrored glass, watching consumers in 20 fake minivan interiors putting ketchup on fries, burgers, and chicken nuggets," according to the Wall Street Journal.

Early reviews are mixed. Chick-fil-A reports that customers have been taking more ketchup with the new packaging, while Smashburger and Dairy Queen report the opposite. Customers reportedly prefer the new design.

If they are easier to open, and the spillage is less, then I am hoping that they are better. I like the concept, but the proof is always in the using of the product with the clumsiest of all customers!