Stephen Fairley

Two-time international bestselling author, Stephen Fairley is CEO of The Rainmaker Institute LLC, the nation’s largest law firm marketing company for small to medium law firms. Over 18,000 attorneys nationwide have benefited from learning and implementing the Rainmaker Marketing System. Over the last 16 years, he has become a nationally recognized legal marketing expert and been named America’s Top Marketing Coach. He has spoken numerous times for over 35 of the nation’s state and local bar associations and has a large virtual footprint with his legal marketing blog and more than 200,000 followers on Facebook, Twitter and LinkedIn. For more information, call (888) 588-5891 or visit www.TheRainmakerInstitute.com.

It is an undeniable fact that if you do not have a robust online presence, you are risking irrelevance. Without a law firm website and online presence, your firm is not even part of the discussion for the 75 percent […]

According to current research, social media now drives more traffic (31.2 percent) to the websites of people and organizations that post on social media sites than any other channel, including search. Facebook dwarfs all other social networks for driving that […]

By now, you surely know that prospects are checking you out online and one of the first places they will go to is your law firm website. Be sure to check your site for these features – having them incorporated […]

How effective is your internet marketing at generating leads for your law firm and nurturing those leads to become clients depends on how successful you are at identifying and speaking to your prospects’ “point of pain” – the problems they […]

It’s no surprise when laid-off lawyers or law school grads who can’t find a job hang out their own shingles, but there are even more attorneys heeding the siren call to start up their own firm in order to achieve […]

If there is one thing that all the attorneys I’ve trained have in common, it’s that they are all too busy. Busy generating leads. Busy meeting with prospects. Busy preparing for trial. Busy running their business. Busy going to court. […]

You may have become interested in the law as a noble profession, but to break the seven-figure barrier, you must run your law firm like a business. As a solo practitioner or the owner of a small law firm, your […]

Recently, a very large personal injury law firm hired us to help fix their intake department and improve their conversion rates – they wanted help to convert more contacts into contracts. As part of the service we listened to several […]

Here are the top eight AdWords PPC tips that will enable you to create campaigns for your law firm that will deliver more clicks that convert at a lower cost, bolstering your ROI. Adwords or pay-per-click advertising (PPC) for law […]

The purpose of marketing is to generate leads. The purpose of your intake system is to convert prospects into clients. To take your law firm to the next level you need both. The problem is most attorneys spend all their […]