If you created content, and it didn’t benefit your business, did it even
exist? OneSpot,
a content advertising company, today opens its platform giving marketers
more power and control over distributing and more efficiently monetizing
corporate and external content. The company has also secured $1.5
million in funding from RSL Venture Partners, 500 Startups, Ralph Mack,
Mike Maples, Sr., and Josh Baer, among others.

OneSpot
automates the process of turning content into ads that drive business
goals such as customer engagement, lead generation, downloads, and
sales. Ads are generated from content, and then OneSpot utilizes
a proprietary distribution model and viewer behavior to retarget
consumers with the most compelling content, effectively optimizing the
content-to-conversion funnel.

OneSpot can use company-generated content, as well as positive external
content like social media, reviews, and news articles to create ads.
After ads are generated, OneSpot’s proprietary algorithm uses big data
to determine what ads to display and where to place them across all web
traffic sources. OneSpot continuously optimizes to ensure maximum
relevance to the target consumer and to the company’s content marketing
goals.

“Over $16 billion will be spent on digital content in 2012 – blogs,
reviews, videos, how-to tips, whitepaper, webinars, and more. For every
piece of content your business wants people to see, you should have an
associated distribution strategy to drive desired business outcomes:
lead generation and nurturing, promoting reviews, or brand awareness,”
said Matt
Cohen, CEO and Founder of OneSpot. “No distribution channel is as
ubiquitous as online advertising. We see a tremendous opportunity to
help businesses monetize all their content using the power, data
intelligence, and infrastructure of online advertising to deliver it.”

OneSpot’s content
advertising platform makes it easy to manage a variety of content
distribution channels and content monetization campaigns in one spot,
making creation, distribution, and measurement of native advertising as
easy as sending a tweet. The system is live with display ads today, but
will shortly support other advertising channels, including social and
mobile networks.

“A content strategy is something we always thought we had prior to
working with OneSpot. Previously we put out a piece of content through
social media, our blog, or on our site and hoped we received some
traction, now with OneSpot we can get a piece of content in front of a
ton of eyeballs on day one and then use the data to start building
audience and re-target with relevant follow-up content,” said Koechel.
“OneSpot has been able to give us a ROI on display ads that we would
have never thought possible and we found OneSpot really enabled us to
come full circle with our strategy. They are definitely the missing link
in our 360 degree approach to digital marketing and are just as valuable
as PPC and complementary to every other marketing channel we use.”

Specific OneSpot platform features include:

Instantly create and promote content ads on demand from your
browser.

Import content from blogs, social networks, or manually by URL.

Add your own tracking code to measure performance, engagement,
and leads for the content in your analytics package.

Dynamic targeting: Network integration; Retargeting; Geotargeting

Real time visibility into content marketing campaign success by
measuring: Audience development including new readers and repeat
visits; Engagement level by site and demographic

OneSpot
marries content marketing with the power, data intelligence, and
infrastructure of online advertising. OneSpot's platform turns owned and
earned content into native advertising that drives positive business
outcomes. Big data machine learning is applied to place native ads with
the highest efficacy across all web traffic sources, and then makes use
of viewer behavior data for re-targeting sequencing to optimize the
content-to-conversion funnel. OneSpot has been running content ad
campaigns in private preview since March 2012. Clients have represented
B2B, B2C, and CPG companies. The system is now in public beta and live
with display ads today, but will shortly support other channels,
including: mobile, Facebook, Twitter, LinkedIn and AdWords/AdSense.
Learn more at: http://onespot.com.

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