Moto X Pure Edition (2015) First Impressions and Tour!

What does Motorola do to try and upstage the madness that was OnePlus’ unveiling of the OnePlus 2, yesterday? They gave us three phones! Or four. Or…we’re all confused. One thing is for sure, Motorola is releasing a US flagship phone called the Moto X Pure Edition, which is known everywhere else in the world as the Moto X Style (see, confusing!).

While the phone won’t be out until September, we spent a good amount of time with it this morning. We walked through all of the Moto features, like Voice, Display, Assist, and Actions. Yep, they are all in the “Pure Edition,” even though others are incorrectly reporting that Motorola has stripped that out. We fired up the camera in the poorly lit demo room (nothing to report from that bad of a lighting situation) and snapped some quick pics. We looked at a variety of colors, all of which will be available for you to choose from. We experienced the Pure Edition for as long as we could.

Overall, the phone feels and looks like a bigger version of last year’s Moto X (2nd gen). You get Moto Maker customizations, have an identical design, and that same lovely close-to-stock Android experience that we all enjoy. I can’t say that I was blown away by the phone because it was so similar, but it certainly didn’t turn me off. I’m sure it’ll be a fine phone when finished and available, especially at its more-than-reasonable $399 starting point.

Unfortunately, since the phone won’t be out for another month or two, our time was limited. For now, enjoy the quick hands-on video below.