Established: Svedka Vodka packaging redesign

Brand: Svedka Vodka
Title(s): Packaging Redesign 2013

Agency: Established, New York City, USA
Agency website: http://establishednyc.com
Executive Creative Director: Sam O'Donahue
Creative Director: Pierre Jeand'heur
Art Director: Daniela Sbarbati
Published: April 2013
Short rationale (optional): Established has redesigned Svedka's entire product range. Using a ground breaking approach, Established enabled the use of super saturated colours throughout the range through an innovative shrink wrapping technique. The strong colour perfectly reflects the bold attitude of the Svedka brand, while ensuring that the bottles pop off the shelf. The shrink wrap technique also allows Svedka to easily and efficiently launch special edition flavours throughout the year or to react to changing market trends quickly and at low cost.

Agency: Cream Consultancy, Barnsley, UK
Agency website: http://www.creamconsultancy.co.uk
Creative Director: Cream Consultancy
Art Director: Sixty Second Video
Copywriter: Cream Consultancy
Additional credits: Production Company: Sixty Second Video (http://sixtysecondvideo.co.uk), Social Media Management: Matthew Patterson (UK Water Features)
Published: April 2013
Short rationale (optional): Ikea attacked the little guy in its latest ad. Now he’s fighting back. In this online ad from garden retailer UK Water Features, their mascot Water Bucket Walter stands up for gnomes and their owners everywhere. Walter, the self-proclaimed leader of protest group OMG (Opposing Mindless Gnomism), has issued a stark warning to the Scandinavian flat pack retailer – acknowledge the role Britain’s beloved gnomes have to play in our gardens, or Billy bookcase is sawdust!

The One Off: Oxford University Press brand book design

Brand: Oxford University Press
Title(s): Brand Book

Agency: The One Off
Agency website: www.theoneoff.com
Creative Director: Sam Gough
Copywriter: Supplied by Oxford University Press
Photographer: Supplied by Oxford University Press, finished book images by Sarah Darley
Published: March 2013
Short rationale (optional): Working with OUP on the design and creation of a brand book. Our brief was to produce something that could convey the brand and realign perceptions on an internal global scale. We worked closely with our client to produce a friendly, relaxed and understated book that was equally beautiful and elegant.

Tangent Graphic: The Edinburgh International Book Festival 2012 branding

Brand: The Edinburgh International Book Festival
Title(s): The Edinburgh International Book Festival 2012

Agency: Tangent Graphic, Glasgow, Scotland
Agency website: http://www.tangentgraphic.co.uk
Creative Director: David Whyte
Additional credits: Andrew Stevenson, Gary Dickson, Dave Morrow, Leo Philp
Published: 2012
Short rationale (optional): The Edinburgh International Book Festival is a meeting of minds, welcoming novelists, scientists, philosophers, biographers, environmentalists, economists, Nobel and Booker prize-winners and many more besides. The programme is developed around the observation that contemporary literature is informed by issues in wider society.To highlight this link the festival identity was based on the simple concept of 'The World, In Words'. A topic board was designed as the centrepiece of the identity; quotes and passages from authors and participants were arranged around current world events and cultural trends, ranging from the global banking crisis to the ubiquity of social media.To structure such a complex arc of topics and contributors, the board was arranged around basic 'human motivations': The Desire for Justice, The Desire for Love, The Desire for Order, The Desire for Pleasure, The Desire for Validation, The Fear of the Unknown, and The Challenge of Morality.Since classical times it was believed that all storytelling was based around these simple drivers, because all human motivation could be traced back to them. The concept was applied to environmental dressing and installations, ambient digital, the festival programme and all related promotional materials.

Work in Progress: Storyline brand identity

Brand: Storyline

Agency: Work in Progress, Oslo, Norway
Agency website: http://www.workinprogress.no/
Creative Director: Torgeir Hjetland
Art Director: Torgeir Hjetland
Photographer: Filippo Minelli
Additional credits: Detailing of custom made typography for logo in cooperation with Magnus Rakeng
Short rationale (optional): Identity, interior, signage system and art direction for Norway’s largest film studio. The logo’s white square creates a storyboard, a space for creativity, which encourages the user to interact. The name also implies a full-scale film production. People’s notion of film and commercials is an escape, a twist on reality, action and colourful special effects. The photos taken for the identity by Filippo Minelli are frozen moments where the future is yet to be revealed, and it makes the viewer engaged and curious. The signage system is inspired by the film studios of Hollywood.

Carter Wong: Ticketybrew bottle design

Brand: Ticketybrew
Title(s): Two Beers, Dubbel and Pale Ale

Agency: Carter Wong design, London, England
Agency website: http://www.carterwongdesign.com
Creative Director: Phil Carter
Art Director: Phil Carter
Copywriter: Phil Carter
Illustrator: Chris Bounds
Designer: Chris Bounds
Published: March 2013
Short rationale (optional): Briefed by entrepreneurial brewer, Duncan Barton to create the name and packaging for his start up business, Carter Wong set to work trying to discover a memorable name that would then lend itself to a graphic treatment when it came to designing the label. Beginning initially with just two brews, a Belgian Dubbel and traditional Pale Ale, and in limited numbers it was important that we found a very cost effective way of producing and printing the finished label designs. All parts of the brief fell into place once we’d decided on the brand name being a take on the word ‘Ticketyboo’, meaning everything is going alright and proceeding quickly, something Duncan’s business was certainly starting to do. Therefore the name ‘Ticketybrew’ was agreed and from then on the design solution virtually solved itself. A run of four one colour tickets, enough for all the copy necessary wraps itself around the bottle with the two tickets showing the most important information strategically placed on the one front facing. Printed in black on one colour stock an extra visual detail is the appropriate glass shape for each of the two brews integrated into the ticket perforation. Printed as a gloss varnish this gives the impression of being a perforated shape in the label to reveal the bottle underneath. Suitably quirky, friendly copy completes the whole package. Available in well-stocked bars and pie shops now!

Together Design: Caffè Nero iced drinks packaging and POS

Brand: Caffè Nero
Title(s): Caffè Nero iced drinks packaging and POS

Agency: Together Design, London, UK
Agency website: http://www.togetherdesign.co.uk
Creative Director: Katja Thielen
Art Director: Bryony Akehurst
Designer: Roz Fraser
Photographer: Anders Schønnemann
Published: April 2013
Short rationale (optional): For summer 2013, Caffè Nero has expanded its Iced Drinks range with the wonderful 'Frappé Crème', an indulgent new drink that blends milk and ice with fruit purees and syrups. Together Design has designed a vibrant cup with a painterly motif in different colours to suit the three flavours: Strawberry & Vanilla, Coconut & Chocolate, Banana & Toffee. Together Design has also created in-store POS, posters and t-shirts focused on the whole iced drinks range which also includes Fruit Boosters and Frappé Lattes. The overall feel is unmistakebly summery, with emphasis on the array of ingredients, and clear labelling of the different drink names. Creative Director Katja Thielen says: 'The whole campaign is very light and fresh, complementing the new cream-topped Frappé Crème range.'

Agency: Silk Pearce, Colchester, England
Agency website: www.silkpearce.com
Creative Director: Andrew Sharman
Photographer: Home page photography: Jemma Mickleburgh, Artist directory page photography: Sarah Cannell
Short rationale (optional): Silk Pearce has redesigned the Open Studios website with larger imagery, improved navigation and displaying more images per page to showcase the breadth of creative work on offer via this arts scheme. The site has also been restructured ‘behind the scenes’ to enable the 450 or so artists signing up to set up online accounts and to directly upload their details. Previously information had to be supplied on paper, then re-keyed, proofed and approved before being used in literature and other promotional materials.

Brand: Rangemaster
Title(s): “Built From Experience” press & digital campaign
Headline and copy text (in English): Lose yourself in a recipe book, not the user manual - In a busy kitchen, you don’t need to be reaching for the user manual. That’s why in an increasingly complicated world it’s nice to know that turning up the heat is nothing more than a clockwise turn of the oven dial. There are no digital readouts, no fiddly buttons and certainly no gizmos. At Rangemaster, we believe our recipe for success is all down to remembering it’s the simple things in life that tend to work best. Call 0844 346 0480 or visit us at rangemaster.co.uk
Your shirt needs buttons. Not your cooker - Whether you’re cooking beans on toast or lamb shanks, you want to focus on the cooking not the cooker. That’s why we don’t cram our ranges full of superfluous buttons, dials and gizmos. At Rangemaster, we know from experience that the easier a range is to use, the better the food and the happier the cook. Call 0870 789 6110 or visit rangemaster.co.uk
An even cooking temperature is no half-baked idea - A fan oven can only distribute heat evenly if the heat has somewhere to go. That’s why we design all our range ovens with flues that allow the heat to vent. This ensures an even and constant flow of heat over your food. At Rangemaster, we think, if there’s one thing worse than a half-baked idea, it’s a half-baked pie.
Call 0844 346 0480 or visit us at rangemaster.co.uk
If it was a boxer it would be a super-heavyweight - Talk of weight can be something of a social taboo. However we at Rangemaster are rather proud of our weight. On average we are somewhat heavier than some of our, shall we say, lightweight competitors. That’s because our ranges are built from the ground up, from a single sheet of high-grade steel, formed to give maximum rigidity and robustness. A Rangemaster may well fail at the weigh-in. But rest assured, there are no plans for dieting just yet.
Call 0844 346 0480 or visit rangemaster.co.uk

To meet this brief 23red worked together with the specialist craft duo – brand illustrator, Chris Mitchell, and bespoke lettering designer Chris Weir – to create the new logo. Chris Mitchell is recognised internationally for his skills in the development and execution of some of the worlds’ most familiar illustrative brands, including Tiger Beer, BAFTA and Absolut. In the newly enhanced logo, the Bluewater horse – a symbol of Kent – remains at the heart of the brand’s reinvigorated creative identity. It rears proudly above the hand-drawn lettering, representing the strength and passion of the brand. 23red has rendered the refined horse illustration in both solid and silhouette versions so that its form can reflect the ever changing and vibrant nature of Bluewater.

RAPP: My Player Twin website for Barclays

Brand: Barclays
Title(s): Player Twin

Agency: RAPP, London, UK
Agency website: http://www.rapp.co.uk
Creative Director: Rik Haslam
Art Director: Phillipe Wilson
Copywriter: Alex McGhee
Additional credits: Planner: Rick Mills, Designers: Adrian Whatman, Ralph Peskett, Developer: Unit 9, Account Management: Louise Morgan, Jessica Aspinall, Loes Wijsman, Project Manager: Henry Chuks
Published: April 2013
Short rationale (optional): My Player Twin, a new application that uses the latest facial recognition technology, has been launched to help football fans find their Barclays Premier League footballer twin. Created by Barclays direct marketing agency RAPP, My Player Twin is a free and easy to use website that allows football fans to find their nearest match by uploading an image of their face, taking a picture on their webcam or connecting via their Facebook page. The website uses the same facial recognition technology that is used by airport scanners to then match your face to one of the 500+ Premiership football players. The website has a scanning process that detects symmetry, features and expression for a credible and often humorous match. An inbuilt accuracy rating enables users to distinguish the top scorers from the benchwarmers alongside an online gallery showcasing the most accurate top twins on the site. Once your twin is revealed, users are encouraged to share their unique lookalike through Facebook and Twitter, giving them bragging rights at the local pub or even helping to bag a contract at a non-league club.

Springetts: Cuprinol brand redesign

Agency: Springetts Brand Design Consultants, London, UK
Agency website: http://www.springetts.co.uk
Creative Director: Moyra Casey
Art Director: John Sherwood
Published: April 2013
Short rationale (optional): Following an extensive respositioning and redesign exercise by Springetts Brand Design Consultants, the new livery for Cuprinol water-based fence treatments and Cuprinol Garden Shades is rolling out in-store this month. Based on the brand idea of “Brighter Outsides”, the new look features an ‘open window’ brand device intended to capture the transformational effects of the product and the emotional reward of cheering things up in the garden. In a very functional category, the new livery seeks to highlight the aesthetic, as well as practical, benefits of the product and to provide some much needed inspiration at point of sale.

Proud Creative: High Impact identity

Agency: Proud Creative, London, UK
Agency website: http://www.proudcreative.com
Creative Director: Dan Witchell
Published: May 2013
Short rationale (optional): High Impact is a US based visual media company, creating 3D illustrations and moving image. Tilted one way the logomark is an H. Tilt the other and it's a cap I. Its container is both a hexagon and also potentially a cube, as a nod to the world of 3D that High Impact inhabit. We introduced an isometric hexagonal grid with hexagonal dots and a colour wash, unifying the diverse content and allowing the brand to be dialled up and down. Hero images can be used full colour and just badged with the logo. However, in a more branded iteration the grid and colour wash are applied. Overall we created a clean, modern feeling identity that is sector neutral therefore sitting comfortably within diverse content and contexts. The font is Galaxie Polaris from Chester at Village Type in Brooklyn.

BR/BAUEN: Rafaela Abrahão brand identity

Brand: Rafaela Abrahão

Agency: BR/BAUEN, Goiânia, Brazil
Agency website: http://www.brbauen.com
Creative Director: Rodrigo Francisco & Braz de Pina
Stationary Photographer: Daniel Barros
Model Photographer: Pedro Prestes
Published: April 2013
Short rationale (optional): The Rafaela Abrahão project consists of completely developing a visual identity for a Brazilian fashion blogger. We do not work with the idea that we were developing just a visual identity project for a fashionist, we went further, and developed something that represents the deepest from Rafaela Abrahão, from her external characteristics to her preferred consumer brands, going through the pride of her family's origins, to philosophical questions as her spiritual experiences, in this case, Christianity.

BREAK: LAVAZZA branding design

Brand: LAVAZZA
Title(s): Lavazza A Modo Mio

Agency: BREAK, Milan, Italy
Agency website: http://www.break.it
Creative Director: Alessandro Di Bello
Art Director: Alessandro Di Bello
Copywriter: Laura Cremonesi
Photographer: Velvet Studio (Milano)
Short rationale (optional): Lavazza is, simply, the synonym of the Italian espresso culture. After 110 years of experience, the market leader was able to establish a brand new consumer experience by introducing the first integrated coffee pod system: a new way of living, tasting and sharing the espresso philosophy. The company asked for a whole brand architecture and an exclusive graphic design to identify both the machine and the pods. Technology and tradition were the two key values to communicate in order to empower the brand awareness, suggesting a solid continuity with the family coffee ritual and introducing a refined technology to get an even faster espresso. "A modo mio" ("In my own way"): the innovative product experience became the new brand name itself, with a robust declaration of Italian essence. The modern, sober logo was enhanced by a sparkling packaging, featuring a linear, geometrical design and fancy, lively shades of colour, in a refined balance between institutional and emotional. The work crucially helped the brand to achieve a powerful retail positioning, which turned out to a relevant selling increase and brand awareness enforcement.

Blue Marlin: Hornsby brand identity

Agency: Blue Marlin, Brookyln, USA
Agency website: http://www.bluemarlinbd.com
Creative Director: Mary Kay O'Connor
Illustrator: Chris Mitchell
Additional credits: Senior Designer: Paul Demyanovich
Published: 2013
Short rationale (optional): The new identity needed to celebrate Hornsby's 15 year heritage and break down barriers between beer and cider drinkers to bring the budding hard cider category into the American mainstream. With these aims in mind, we wanted to capture Hornsby's spirit of adventure. To visually represent its new identity, and achieve maximum shelf impact, we made heavy use of the colour white, which is a significant departure from the navy blue previously used. The Hornsby’s rhinoceros, which underscores the boldness associated with the brand, was elevated to brand icon status and redesigned to have a more contemporary, masculine look.

moodley brand identity: Toni Handels GmbH branding

Agency: moodley brand identity, Graz/Vienna, Austria
Agency website: http://www.moodley.at
Creative Director: Mike Fuisz
Art Director: Natascha Triebl
Photographer: Marion Luttenberger
Additional credits: Graphic design: Natascha Triebl, Sabine Kernbichler
Short rationale (optional): Products from the Toni’s brand have always stood for the theme of “freedom” – as the brand is the pioneer of the famous organic free-range eggs in Austria. The hens at “Toni’s” have been enjoying life, roaming around in freedom, for more than 25 years, - a question of attitude and of good taste. Therefore, the visionary, Toni Hubmann, continues to adopt new and sustainable approaches. How wonderful that there is now also Toni’s fine egg liqueur, made of original Stroh Inländer Rum, real Fairtrade vanilla, lots of love (after all, the slogan is: “From Toni’s with love”) experience and of course, fine Toni’s free-range eggs. In order to protect the taste even more, it is filled into shapely glass, swing top bottles and wrapped in a sturdy, beautifully illustrated box. The typography and colours of the new, 100 per cent recyclable, packaging have high brand recognition. A feast for both the eyes and the palate.

Tangent Graphic: Takeaway China brand marque and identity

Brand: Ricefield
Title(s): Takeaway China

Agency: Tangent Graphic, Glasgow, Scotland
Agency website: http://www.tangentgraphic.co.uk
Creative Director: David Whyte
Additional credits: Dave Morrow, Gary Dickson, Andrew Stevenson
Short rationale (optional): Takeaway China is an annual festival held in Glasgow, celebrating contemporary Chinese film, arts and photography. The brand marque features an iconic symbol of Chinese culture – the hand fan. The fan is formed by displacing the four uppercase A’s from the event title. The identity symbolises the core objective of the festival. By attending the diverse range of events and activities, the audience is able to ‘takeaway’ a slice of Chinese culture. We created a series of illustrations based on Chinese filmic style, where atmosphere, sense of place and character are key. These illustrations evoked a strong feeling of cinematography and were used throughout all communication material. We applied the identity across all printed promotional materials.

_Co Partnership: Andevine bottle design

Agency: _Co Partnership, Sydney, Australia
Agency website: www.co-partnership.com
Creative Director: Zoe Green
Art Director: Max Harkness & Zoe Green
Copywriter: Max Harkness
Illustrator: Zoe Green
Photographer: Carl Drury
Short Rationale (optional): Andevine is a wine brand created for Hunter Valley winemaker Andrew Leembruggen’s first release. As a signature wine it was important for the design to reflect Andrew’s two biggest influences, his Dutch ancestry and his Australian upbringing. The story is illustrated with the national flowers of Holland, Australia and the state federation flower of New South Wales, creating a memorable letter A in the style of the Dutch Masters. We created the name Andevine, a fusion of the winemaker’s first name and the very beginnings of the story, the grape vine.

Brand: British Fashion Council
Title(s): LONDON Show ROOMS
Headline and copy text (in English): DIGITAL IMAGING SERVICES JOINS FASHION ELITE IN PARIS AND NEW YORK

Agency: Digital Imaging Services (DIS), Wolverhampton, England
Agency website: http://www.digital-is.co.uk/
Photographer: Mark Bradley
Additional credits: Managing Director of DIS, Mark Bradley organised and oversaw installation
Short rationale (optional): Print specialist Digital Imaging Services rubbed shoulders with the fashion elite this month when it joined the British Fashion Council in New York to install the LONDON show ROOMS. This event is a continuation of a relationship which has already seen Digital Imaging Services create innovative event installations at previous LONDON show ROOM events in Paris, New York and LA. Digital Imaging Services undertook the logistics and installation for the event in New York, producing and installing vinyl graphics, light boxes, digital projections, graphic panels and walkway branding. The combined activity turned the event space at the Industra Superstudio in Manhattan into a high impact and sophisticated area for Britain’s fashion elite to showcase their collections.