Google AdWords – How to Spend Less and Gain More!

Businesses invest a lot of money into Google AdWords campaigns in an attempt to reach target audiences, engage them and convert sales. And it’s fairly simple to create an AdWords campaign – all that is required is that you set up an account, enter your payment information, choose the appropriate keywords, and write the ad copy. However, to ensure that your campaign is effective, and you get the favorable results you are looking for, it takes more than that.

Optimizing your Google AdWords campaign for higher conversion and lower cost is sometimes easier said than done. A successful PPC management company will be able to incorporate your Google AdWords campaign into the overall marketing strategy of your business. There are steps you can take to hit the ground running with your campaigns, and we’ve asked the specialist at KISS PR to list them for you here.

1. Clearly Define Your Target Audience

This step is crucial to having a successful campaign. If you don’t have a clear picture of your target audience, then there is no way to optimize your AdWords campaign. It’s only when you know your target audience that you can coordinate ads, ad groups, keywords, and the whole campaign accordingly. Additionally, it’s only then that you can make effective comparisons and see where to go from there to optimize the process.

2. Link Up with Google Analytics

When you are running AdWords campaigns, it’s crucial that you have a way to measure the success of your efforts. That means that you need to link your AdWords account with Google Analytics. With Google Analytics you can see all the important metrics that tell you how your campaign is performing, including bounce rate, click-through-rate, conversions, how long visitors stay on your site when they have clicked on your ads, and many others. This data will let you know how successful your campaign is and when it’s time to make changes.

3. Check Performance at the Campaign Level

Checking your reports that show results at the campaign level before you go on to look at group level will help you determine several things:

Device performance – You can see if there are any problems with any devices your ads target, or if there is just one problematic device.

Budget information – You can see if your budget for your campaign is sufficient overall or if there are certain times of the day or week that you need to make adjustments.

Poor Ad Rank – You should also monitor the percentage of impressions you have lost due to poor ad rank. You can see if your campaign is experiencing problems with keywords, so you can make adjustments to fix them.

4. Test Your Ads

Along with tracking your AdWords performance, you should also do some A/B testing to see which ads work best. Doing so will give you better insight into which ad is going to provide the most positive results. Some things to keep in mind as you test your ads are:

Don’t test your ads until you have at least 100 clicks, otherwise, your data will not have statistical significance.

Test different versions of your ad copy, short versus long headlines, different images, and any other elements in your ad. That will give you the information that you need to optimize your ads accordingly.

You should also test your keywords. There may be a specific keyword that has a higher click-through-rate, and you won’t know unless you test it against others.

5. Optimize Your Keywords

Your keywords are the foundation that your AdWords campaign rest upon. That means that you must make sure that you are using the right ones. Obviously, you have to do keyword research before launching your campaign. But it’s also important that you monitor their performance throughout the campaign. To do that, you should regularly check your click-through-rate (CTR) to identify when you need to reassess your keywords. Additionally, your CTR directly impacts your Quality Score in AdWords. When you keep your score high, your ads are served more frequently and in better served positions.

Final Thoughts

AdWords can be a very complicated platform for beginners so, if you are one, all of the tips mentioned above will certainly be very helpful. There are additional things you can do in AdWords to optimize your campaign, but these tips are definitely more than enough to give you a sense of direction and help you generate sales and revenue with your ads.

All of this should help you better understand AdWords and the different ways you can use it to attract quality leads. Be sure you take the time to delve deeper and learn about the other bits and pieces that make this platform the most ideal for serving ads and targeting the right people to help you grow your brand.

At KISS PR, we can help you optimize your AdWords campaigns and track your ads performance. Contact us today for help with all your digital marketing needs.

Phone :844-797-2841 to consult for FREE how we can improve your Google Adwords Performance.