For two decades, Oracle has invested significant resources in the research and development of user experience (UX). But UX research requires more than learning where to put a link on a Web page. UX studies the way people work and translates human input into best practices for software development—regardless of a user’s form factor or work environment. “We believe that core areas of user experience can enhance our customers’ bottom line,” says Jeremy Ashley, vice president, Oracle Applications User Experience. “That means increasing productivity, increasing user insight, and increasing collaboration within the enterprise. That only happens if we collect quality feedback from our users.” Profit followed Ashley’s team through various UX engagements to see how their research is transformed into results.