The Peloton team is reinventing home fitness with its live-streamed, on-demand workouts.

A True Founder since 2013.

Amy Errett of Madison Reed is changing the way women color and care for their hair.

A True Founder since 2012.

Ayah Bdeir of littleBits is inspiring kids to create and invent with technology toolkits.

We invest in Founders of movements and products that capture the imagination.

We believe our job as venture capitalists is to magnify the creative power of entrepreneurs through relationships, education and resources essential to their success. We invest in entrepreneurship that encompasses all walks of life, and believe in the democratization of innovation as a powerful force for global good.

True was born in 2005 out of a simple vision: create a new kind of venture capital firm that focuses on supporting the earliest stage Founders and their teams. We believe in building community, taking bold risks, and supporting our companies throughout their entire lifecycles.