SEMI-EDITORIAL Even in formal, on-record, and very PR-savvy interviews, the language of KFI management is filled with little unconscious bits of jargon—"inventory" for the total number of ad minutes available, "product" for a given program, or (a favorite) "to monetize," which means to extract ad revenue from a given show—that let one know exactly where KFI's priorities lie. Granted, the station is a business, and broadcasting is not charity work. But given how intimate and relationship-driven talk radio is, it's disheartening when management's only term for KFI's listeners, again and again, is "market."