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In this nuts and bolts Podcast on Market Research, Thomas Rozof and Charles Heflin of Social Media Science discuss the myths and realities of market research for the small local business owner. Market research can be affordable and effective if you know where to begin. Of course, you think know your business from your point of view but what about everyone else’s point of view? One reason you should begin facing new challenges with market research is that sometimes you just don’t know what you don’t know! Nobody knows what prospects and customers are thinking or doing by guessing. Yet, that’s what most business owners still do… guess! If you’re ready for a more scientific approach to growing your business, then this Podcast of Local Web Science Today may change how you do business forever. Here are some of the Research Payoffs: • Re-establishing relationships with past customers. • Reactivating dormant customers • Increasing awareness of new or forgotten products and services • Uncovering missed opportunities – right under your nose • Confirming your marketing direction • Identifying pending problems • Giving customers chance to vent • Reinforcing existing sales efforts • Providing feedback for staff that doesn’t interface with customers • Preventing costly mistakes • Identifying market trends early enough to prepare • Giving investors needed feedback In this Podcast, host, Steve Dahl gets these social media marketing experts to reveal SPECIFIC tactics for getting free market research done, SPECIFIC tools to watch and beat the competition and SPECIFIC ways to outwit and out market the competition. Tom Rozof and Charles Heflin are founders of Social Media Science, Local Web Science and Synnd Software. Learn more about them at www.SocialMediaScience.com and www.LocalWebScience.com.