Fjura

People from a planet without flowers would think we must be mad with joy the whole time to have such things about us.

Iris Murdoch

Fjura means flower.

As the sun rises, and while the rest of Sydney sleeps, florist Simone Gooch is gathering fresh blooms to create seasonal bunches and installations. Beautifully wrapped gesture bunches are prepared and hand delivered, daily, along with hand written messages in sealed envelopes.

The workroom setting means that the focus of the workday is wholly on the flowers. It also means that Simone is able to allocate to private homes, retail environments, weddings, events, and bunches the attention that they call for.