blu eCigs Voices Its Support For New Alabama Law Prohibiting The Sale Of Electronic Cigarettes To Minors

CHARLOTTE, N.C., May 28, 2013 /PRNewswire/ -- blu eCigs, the electronic cigarette brand widely known for superior style and quality, today announced its support for a new law prohibiting the sale of electronic cigarettes to minors in the State of Alabama. The purchase or sale of electronic cigarettes to people in Alabama under age 19 will be illegal as a result of legislation signed into law by Governor Robert J. Bentley.

Governor Bentley's action comes weeks after Mississippi Governor Phil Bryant and Indiana Governor Mike Pence each signed similar legislation that also restricts the sale and purchase of e-cigarettes to minors in those states.

blu eCigs, a leading electronic cigarette manufacturer and a subsidiary of Lorillard, Inc. (NYSE: LO), supports the legislation in all three states.

"blu eCigs strongly supports and advocates for legislation or regulation that prevents the sale or distribution of electronic cigarettes to minors," said Jim Raporte, president of blu eCigs. "The company is pleased that Alabama has joined the growing number of states who are adopting legislation to prohibit the sale or distribution of electronic cigarettes to minors."

After Lorillard's acquisition of blu eCigs last year, the electronic cigarette company made a commitment to take a leadership role in shaping how this emerging category can be responsibly regulated.

Responsible e-cigarette manufacturers, including blu eCigs, already prohibit the sale of e-cigarettes to minors through strict age-verification and third party certification procedures on websites.

About blu eCigs Electronic Cigarettes

blu eCigs® electronic cigarettes offer the feel of traditional cigarettes – without the tobacco smoke, ash, or smell. blu eCigs provides a realistic recreational alternative to smoking – creating a vapor "puff" that evaporates within seconds. Available online and at retailers nationwide, blu eCigs come in convenient disposables or rechargeable packs for regular use, with or without nicotine and in a variety of flavors. blu eCigs provide innovative technology for an improved consumer experience that enhances the social aspect of e-cigarettes. Based in Charlotte, NC, the company is a subsidiary of Lorillard, Inc. (NYSE: LO). For more, information visit www.blucigs.com.