Flo and UNFPA launched their first jointly created sets of info cards, focusing on contraception and cervical cancer prevention, in March and April, and content created in association with UNFPA has been popping up increasingly on users’ phones ever since.

“Flo’s popularity allows us to reach large numbers of women and girls in need of accurate sexual and reproductive health information,” said UNFPA Regional Director Alanna Armitage.

“This is particularly important for smartphone users who have limited access to such information because of fear of stigma or because they live in rural or otherwise under-served areas.”

In the coming months, UNFPA will contribute additional content to Flo on issues such as breast cancer, the sexual and reproductive health of women with disabilities, sexually transmitted infections and HIV, as well as maternal health.

The app, developed in Belarus, is powered by artificial intelligence and provides accurate cycle predictions, personalized daily health insights and a closed community of experts and peers to offer advice.

It has been downloaded more than 34 million times globally, and currently has some 14 million active users. A special mode is planned for women with disabilities.

UNFPA is also partnering with one of Flo’s board members, the Russian supermodel and philanthropist Natalia Vodianova, on a campaign, “Let’s Talk About It. Period”, which is aimed at breaking taboos about periods and other reproductive health issues.