Waitrose, honey packaging (2)

"Waitrose approached us to redesign their entire honey range, to bring it in line with their Good, Better, Best tiering structure. The tiers help differentiate between 'every day' honey for spreading on toast to the more specialist 'taste' or 'provenance' based honey—ideal for cooking or for that special weekend treat. A simple typographic design playing with the ‘E’ in HONEY creates the stripy body of a bee, which also references wooden honey twizzler sticks. The blossom imagery creates an easy-to-navigate range, looking that bit more special than the Good tier."