Whitestone REIT adopts Yardi CRM

Whitestone REIT has selected Yardi CRM as its end-to-end customer relationship management system. Yardi CRM is built in as part of the firm's Voyager platform, and it interfaces with Microsoft Outlook. “We wanted an easily navigable system that integrates with our existing operational database and is accessible to our associates via the Internet to better service our tenants,” said Theodore R. Zeck, vice president of technology and security for Whitestone REIT.