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Magis embraces its identity though a heterogeneous company catalogue based on leading edge technology that incorporates mass production. Since 1976 this Italian newcomer in the furniture business, founded by Eugenio Perazza, has become a giant design laboratory that entrusts creative international designers to carry out diversified production through the flexibility that comes from an emphasis on R&D within a âfactory freeâ framework. The Air-chair by Jasper Morrison is one such example, while Konstantin Grcicâs Stool and Jerszy Seymourâs debut on the industrial design scene with the Easy Chair are among others