Rules for flower photos

A good photo of your flowers shows your customers what they are buying. Whether customers are buying at the clock or digitally, an accurate product photo is always important.

Customers who buy at the clock only have a short time to decide
whether they want to buy your product. Furthermore, the (digital)
market is becoming increasingly large. A trustworthy product photo
is of crucial importance.

What is a trustworthy product photo?

A photo is considered to be trustworthy when a customer receives
precisely what is depicted in the product photo. For example:

color(s) and composition

sales unit/packaging

number of items per packaging unit in the photo equals the
amount that the packaging actually contains

if the packaging is part of the lot, it is visible in the
photo

photo shows the maturity stage at the moment of auctioning

Luc Ribberink, head of purchasing of OZ
export:

"I want photos that show what I'm actually
receiving. You wouldn't buy a used bicycle based on a picture in a
brochure."

Mandatory rules for photos

In order to guarantee your customers a trustworthy product, the
following mandatory rules have been established:

the flowers, including the packaging, take up approximately 70%
of the image

the foreground and background are uniformly colored

for products in bud, a close-up photo of the opened flower is
mandatory

You are free to add your own corporate identity, as long as the
mandatory photo rules are complied with.

Tip: ensure a fixed layout for your product
photos that is also suitable for webshops. This will save you time
and be helpful for your webshop customers.

The benefits for you

satisfied customers

fewer complaints

larger sales market

This is how you satisfy customers.

Advice and support

If you have any questions, ask your auctioneer for advice.
If you would like more support, this is available. Our Guidance
Team staff can assess your photos and can even attend a photography
session at your location.