Daiso product catalog

Objective

Design a brand catalog for Daiso Japan, a Japanese one-dollar store that has gone global. Daiso Japan prides themselves in giving customers fun and affordable products.

Solution

Daiso has their own look. Every store you walk into is bright, pink and unique. Their quirkiness is exemplified in their products and you never know what trinkets you will find in Daiso.

I wanted to bring that quirkiness back into their new product catalog and staying true to the Japanese language, the entire catalog is in Japanese. You get a sense that within every page you are discovering a new find and it may not always function the way you might expect.