The trend towards radical transparency has been mounting for some time, with companies increasingly opening their data (GlaxoSmithKline), supply chain (Apple) and culture (Zappos) to the public. In 2020, these models are no longer confined to a handful of innovative organizations. Instead, they dominate most industries, as consumers demand information that was traditionally kept private before they will engage with the organization. This is particularly true in the food space, where sustainability reputations and labeling become a prerequisite to doing business.