Newzoo Partners with Internet of Elephants to Harness the Power of Games and Augmented Reality for Wildlife Conservation

29 Nov 2016

Newzoo is partnering with Kenya-based startup Internet of Elephants, a collaboration of technologists, conservationists, educators, game designers, and strategists, to connect people with wildlife using game mechanics and augmented reality in an unprecedented way. Newzoo functions as the startup’s games market strategy advisor. Newzoo will help Internet of Elephants harness the power of games to attract a massive audience and develop a much-needed new revenue model for wildlife conservation that engages the younger and mobile-first generation.

Together with Amsterdam-based game developer Little Chicken, we are developing an engagement platform that connects players with real-life animals through data. The data is gathered through GPS trackers worn by animals for scientific research purposes. Players can follow Amelie the elephant in Tanzania and predict where she is headed, who she meets, and what she does. By being in touch with Amelie daily, players learn about the life of individual wild animals, such as elephants, wildebeests, and lions, thousands of miles away. Over time, data on more live animals across the globe will be added. The ultimate goal of the game: to create a deeper connection between players and individual animals. The animals always win!

The very first prototype of the game is out now and test gamers can play the game and give their feedback here. Additionally, you can get the AR demo on your phone by following the instructions here.

The official launch of the game is projected for fall 2017. Internet of Elephants has several investors on board and is open to a limited number of additional partners to contribute financially and become stakeholder in this innovative startup.

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