TV Audience Measurement (TAM)

Infosys+

Media analysis

Expert media analysts can make deep analysis based on database and content monitoring report for our customers. Detailed conclusions and recommendations, such as status, expected perception, interconnection between subjects can be proposed. Media analysis can be made in following two different levels.

General analysis: Expert analysis aimed to outline media figure of the subject.

Complex analysis: Defines predictions and expectations based on status, evaluation and other variables of the information. Predictions on public perception, effect on reputation and outlines ways to confirm or avoid any outcomes.

Also we’re now able to combine media analysis with TAM (Television Audience Measurement). So we can count how many people have received the related information and calculate the impact. Also future recommendations can be given.