Coke stops funding obesity study group

It is good to keep an eye on the giant sugary soda company, as they currently own 16% of Keurig Green Mountain.

Coca Cola has pulled the cork on its Global Energy Balance Network. The GEBN was an effort bankrolled by Coke designed to influence academic research into obesity and blunt criticism of big-time sugary drinks.

While GEBN has obviously fizzled out, Coca Cola’s CEO said, “Clearly, we have more work to do to reflect the values of this great company in all that we do.” I’d guess they’ll be back reflecting the company values after a pause to refresh.