We're working with the European arm of Acceleration Partners and they've just announced the results of a recent study they did. Out of 416 online retailers, 62% are already working on their Black Friday offerings, whether that's ensuring they have enough stock on hand to meet demand or nailing down their offerings.

The results also highlighted that, of those who'd taken part in the Black Friday event before, almost all (92%) had seen an increase in the traffic to their sites and almost three quarters (71%) had seen an increase in sales.

This story got a great piece of coverage on PerformanceIN, which can be seen below.

Samantha Summers, PR Account Manager

I’ve been with 10 Yetis for over five years now and have worked on a wide range of clients in both the B2C and B2B sectors, including England Rugby Travel, Hillarys Blinds, Not Going To Uni and Stagecoach, to name but a few.