British Olympian Greg Rutherford Strips Naked For Cancer Awareness

Screw the sock. Olympic athlete Greg Rutherford is using just his hands to raise awareness of male cancer in the May issue of Cosmo UK.

“I didn’t take my top off for years in training because I thought other athletes were in better shape," Greg tells Cosmo. "Doing this shoot for Cancer Research UK was important to me: a friend got testicular cancer and had chemo. He’s recovered now. Checking yourself can be the difference between life and death.”

Though Cosmo's just giving us a tease of the image (above, with the full picture appearing in print), the publication has been kind enough to share a behind-the-scenes video of the shoot: