Three different ways to understand the representational content of the feature maps employed in early vision are compared. First is Stephen Kosslyn's claim, entered as part of the debate over mental imagery, that such areas support "depictive" representation, and that visual perception uses them as depictive representations. Reasons are given to doubt this view. Second, an improved version of what I call "feature-placing" is described and advanced. Third, feature-placing is contrasted with the notion that the representational content of those feature maps could be conveyed in a list of sentences about visual objects. Some problems with this last alternative are described.