We’re bringing affordable education to the masses, which equips them to change their lives.

As a leader, having a well-defined mission will help you:

Attract the right people to your team: when you can articulate your purpose, you’ll attract people that care about that purpose. These people want more than a paycheck—they want to make a difference.

Work with purpose: as individuals, we get motivated when we’re presented with a mission that excites us. What would make a developer care about well-tested code? A mission they believe in! Are we pushing pixels, or are we creating a difference in the world?

Focus: a mission answers the “what and why” for your team; anything outside of that is a distraction. Keeping this front and center will help your team move forward, towards a common goal.