(**link in bio**) Rainbow Season - a full-length meditation on life, love and transitions, written & directed by Amir Motlagh, soft releases on VOD 07-11-19, followed worldwide shortly after.
Produced in part by ANIMALS & TrueGrooves Records.

I've run across this quote often, but tonight, I felt the need to really spend time with it. It's such a simple idea, but incredibly profound. That's what makes it such an effective message. Who owns the future, as Jaron Lanier asks critically? I do.

If consciousness is an expression of an inner feeling, where does absolute objectivity stand?

Is it by numbers, a sort of democratic assemblage of human consciousness?

The complicated messy stuff however, can usually not be commodified in hyper commercialism, so, let's not bother with things that have negative zero's attached.

Anyway, this exercise starts with its own hyper assumption. The big "if" is hypothetical mumbo and jumbo. To be fair, we all need a place to start, right?

Remember those starry nights, filled with wine, in a friends patio, discussing the lofty. Expressing the ideal's, the grand, and often, the built up skepticism of adulthood and trying to find THE PLACE.

Thinking is becoming more and more crowded with iphones, instagram's, Bielbers and articles about Yahoo buying Tumblr.

Who gives a FUCK about Yahoo buying Tumblr? If you do, we are not simpatico. Sorry, time is limited and you are a marshmallow.

Ideas abound. And so do scripts, treatments, synopsis's, scribbles, etc. The challenge then and now has always been two fold (not true, but I like 2's). Although, technology, access and credit cards make it a bit less strenuous at a certain threshold.

A) The resources = Money, equipment, talent, time, etc.

B) The "Why's". Why do you want to invest the A's for the B's? Be specific. Search for the answer to the question, because this clears the clutter. And, then you can judge whether the A is really worth the B for a particular project.

We can never predict the future. You can write a 5 year, 10 year, 1 month, 7 month plan all you want. And, I'll be the first to encourage it. But, the world probably has other plans.

You roll with it. Don't put all your faith on a "singular" preconceived plan, one that is destined to change. That's what life is. One continuous ocean of swirls and currents and big FUCKING WHALES AND GIANT SQUIDS.