Integrating elements to create the proper balance of messaging, advertising, interactive and grassroots

In today's world, a marketing director no longer looks at an ad plan (or creates an ad plan) and ends there. The integration of advertising planning, message development, digital and interactive elements, word of mouth, social media and grassroots creates the marketing plan - and that experience creates the marketing director.

Within those areas and expanded elements, my core competencies include:

Successful development of marketing budgets for profit and non-profit properties

Creation and propagation of multiple web sites and social networking outlets to align with marketing plans and goals ensuring well-developed SEO and keyword placement