Keychoice Partners With DAS Group on Commercial Lines

Keychoice, the insurance distribution business owned by SSP, has partnered with DAS UK Group to provide its broking community with access to two new commercial propositions for businesses through its e-trading platform.

While such products have historically been quite complex, this partnership enables Keychoice members to offer easy-to-explain commercial legal expenses insurance (LEI) and loss assist policies to their customers in a simple and straightforward way.

The LEI product is suitable for both small businesses and those with a turnover of up to £50m per annum, providing them with cover for the cost of legal representation. With loss assist, Keychoice members can help customers facing a large cost claim on a commercial policy. The product covers the professional fees of a loss adjuster, who will help prepare the customer’s claim and negotiate a settlement on their behalf.

Both products are available as standalone policies, with commercial legal expenses also available as an add-on, and include access to telephone legal advice for any commercial problems.

DAS will also be launching further commercial propositions and a new range of personal products onto the SSP platform over the coming months.

Ron Atkinson, Distribution Director at SSP said: “I am delighted to be working with DAS UK to enable our members to quickly and digitally provide legal expenses cover to their business customers.

“This is another important step in our commitment to making as many commercial products as possible available through the e-trading route, enabling our brokers to trade efficiently and provide the best possible service to their customers.”

James Henderson, Managing Director Insurance UK & Ireland, DAS UK Group, said: “Our partnership with Keychoice is an integral part of our extensive programme of digital transformation and will enable us to bring our market leading products to its brokers in an efficient and integrated way.”