Mirc Electronics aims for over 33% jump in 2013-14 revenue

NEW DELHI: Consumer durables maker Mirc Electronics today said it is expecting 33 per cent growth in turnover at Rs 2,000 crore in 2013-14 financial year.

"We are hoping for good growth in all our products. The main growth drivers will be LED televisions, air conditioners and washing machines," Mirc Electronics Chairman and MD Gulu Mirchandani told PTI here.

The company, which produces and sells television sets under Onida brand, today launched a range of 32 air conditioners, priced between Rs 19,990 and Rs 64,990.

When asked about revenue targets, Mirchandani said: "We are hoping to clock a turnover of Rs 2,000 crore in next fiscal."

The company is looking to close the current financial year with a sales turnover of Rs 1,500 crore, he added.

The company is expecting to sell 10 lakh units of TVs in FY'14 compared to 8-9 lakh units in this fiscal, he said.

"We are expecting to sell 3.5 lakh units of ACs in FY'14 as against 3 lakh units in FY'13. In washing machine category, our aim is to sell 3.5 lakh units next fiscal compared to 3 lakh units in 2012-13," Mirchandani said.

The company has two manufacturing plants at Wada in Maharashtra and Roorkee in Uttarakhand. It sells its products through 9,000 retail outlets across the country.