Fast Fashion – What is it?

Fast fashion refers to low-cost clothing collections that mimic current luxury fashion trends. They help meet the desires among consumers for luxury fashion. Fast fashion has a fast production cycle with rapid prototyping, small batches and large variety. Disposability plays a key role, along with speed and style, in fast fashion.

Click on the next page button to watch this video going through some of the details around fast fashion.

This video takes you through the lifecycle of fast fashion clothes as well as their toxic footprint, including high chemical use and water pollution. Contrast this with sustainable fashion which are clothing, shoes and accessories that are manufactured, marketed and used in the most sustainable manner possible, taking into account both environmental and socio-economic factors.

Make sure you check out ArtisansintheAndes.com if you are interested in sustainable fashion accessories!