More 'pies in pubs' as Greene King bites

Peterís Food Service has expanded its Ďpies for pubsí campaign by teaming up with brewer and national pub operator Greene King to provide fresh hot pies to non-food selling pubs.

The new partnership will allow Peter to approach Greene Kingís tenanted pubs across the UK to offer a branded bar-top pie cabinet and delivery service so that pubs can maximise profits by selling pies and pasties alongside drinks.

James Osgood, trade marketing director of Peterís Food Service, said: ďOur programme provides a simple, hassle free way for pubs to increase their revenue, and it is fantastic to see big names like Greene King embracing it.

ďWe are responding to a real need within the pub industry, and are committed to delivering a flexible service that works for landlords. That means we can provide next day service with cash on delivery and no minimum order required.Ē

Nick Hanlon, food development manager for Greene Kingís leased and tenanted division, said: ďAs a company, we are always looking at ways to support our tenanted pubs and the Peterís programme will help us to do just that. With a great range of products, no minimum order and no contracts, Ďpies for pubsí is a cost-effective and simple way for our pubs to maximise their profits with minimum investmentĒ.

Based in South Wales, Peterís Food Service is one of Britainís best-loved brands of pies, pasties and sausage rolls, supplying pubs, sports stadia, fast food outlets, fish bars restaurants, cafes independent retailers, schools, hospitals and hotels. It has a range of over 900 separate product lines and produces more than 3 million pastries every week.