CHIEFS PAINT THE TOWN RED FOR FIRST RED FRIDAY OF SEASON

ANNOUNCE GATE INFORMATION FOR MONDAY NIGHT FOOTBALL

One of Kansas City’s favorite traditions returns Friday as the Chiefs celebrate the initial Red Friday of the 2010 season. Red Fridays, which celebrate the community’s enthusiasm for the Chiefs, have become part of the Kansas City culture and will start this week with celebrations around the metro area as fans wear red to show their team spirit on Fridays during football season.

Red Friday Magazine Sales A special edition of the 2010 Chiefs Red Friday Magazine will be sold at key areas throughout the metro - with more than four hundred volunteers participating in street corner sales from 6:30-9 a.m. Friday. A minimum donation of $2 is suggested for fans wishing to obtain a copy of this year’s Red Friday Magazine, which will be available at more than 30 locations. Net proceeds from the magazine sales will benefit the Chiefs Children’s Fund.

Local business leaders, dignitaries and media personalities will join Chiefs executives and former Chiefs players at key Kansas City landmarks to participate in the magazine sales and kickoff Chiefs Red Friday. Key locations where Chiefs executives, cheerleaders and dignitaries will be include:

o Downtown: 11th and Grand

o Crown Center area: Pershing and Main

o Plaza: 47th and Main/JC Nichols Fountain

o Overland Park: Sprint Campus

Painting the Town Red Kansas Citians will wake up Friday morning to find the town has been painted red – in some cases literally. The Kansas City Chiefs have partnered with local business and government organizations to express community spirit in traditional ways fans will recognize and in some entirely new ways and locations.

Several of Kansas City’s well-known fountains will join fans in wearing red on Friday. Fountains where water will be dyed red include:

Lighting up in Red Red Friday doesn’t stop when the sun goes down, as several landmark buildings will turn on the red lights in support of the Chiefs Friday night. Among those buildings are:

• KCP&L Building (Downtown)

• Marriot Hotel (Downtown)

• 7101 Tower (I-435 South and Metcalf in Overland Park, Kan.)

Live Events Fans can also enjoy several live Red Friday events planned around the metro during their lunch hours and after hours – and can catch a glimpse of everyone’s favorite mascot, KC Wolf, as he makes his way around town.

• Chiefs Live at the Power and Light District – At lunchtime, downtown workers can catch Josh Looney and the Chiefs Live team at the KC Live! Stage at the Power and Light District (14th and Grand). Fans can also watch “Chiefs Live” on kcchiefs.com

• KC Wolf and the Budweiser Clydesdales – At approximately 5:00 p.m., KC Wolf and members of the Chiefs Cheerleaders will take a leisurely ride around the Country Club Plaza as he gets ready for football

• Red Friday at Zona Rosa Shopping Center – Chiefs Ambassadors will be on hand to sign autographs; and Chiefs Cheerleaders will sell and sign copies of the 2010-2011 Chiefs Cheerleader Swimsuit Calendar. The Chiefs Rumble will also perform.

• Warpaint at Town Center – Warpaint and members of the Chiefs Cheerleaders will join fans at the 810 Zone as the workweek draws to a close and all eyes turn to football.

Important Monday Night Football Fan Information

• Ticket holders are encouraged to arrive early and be in their seats by 8:35 so they don’t miss any of the special pre-game activities that are planned. The stadium will open at 6:30 for club level and suite ticket holders; and for all ticket holders at 7:30.

• Because of the unusual combination of Monday Night Football and the Royals day game, fans should be aware of special parking and arrival arrangements at the stadiums. While the parking lots will be open prior to the Royals game, fans who are only attending the Chiefs game should plan to arrive after 3:30 p.m. to minimize parking costs. Those arriving earlier than 3:30 p.m. will be required to buy both a Royals Game Day parking pass and a Chiefs parking pass or have previously purchased the special Two Pack parking pass. After 3:30 fans will only be required to purchase a Chiefs parking pass. Fans are also advised that from 5:00- 6:00 p.m., stadium gates will be exit-only to accommodate exiting Royals traffic.

A complete list of locations where Red Friday magazines are available is below: