Aaron Wolfson thinks this is interesting:

The Pain-Driven Design (PDD) methodology requires that, before
you start a design for a product or a feature, you need to figure
out what is causing pain for your users and potential users. The
desired outcome of PDD is to make that pain go away by some
brilliant method of your devising. You then check to make sure you
made your users’ pain go away without causing them any more
pain.

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