Just for Kids Home Entertainment

Logo descriptions by Eric S. and wisp2007Logo captures by mr3urious and Eric S.Editions by DreamMechanicVideo captures courtesy of DudeThatLogo, EncoreEnterprisesLLC, and Eric S.

Background: Just for Kids originally started as a children sub-arm of Celebrity Home Entertainment. When the parent company went bankrupt in 1991, Just for Kids spun off into its own company and released videos until 1995.

1st Logo(1985-1989)

Nickname: “The Neon Sign”

Logo: Same as the regular counterpart, except "HOME ENTERTAINMENT" fades out, an apostrophe-S is added, and a small "Just For KIDS" logo (a purple crayon with "Just For" on it with "KIDS" below covered in blue, orange, green, and yellow crayon scribbles, with the crayon scribbling on the K) flips in toward the bottom right.

Variants:

On some tapes, we see live action shots of kids playing outside (wearing "Celebrity's Just For KIDS" t-shirts, naturally). One kid, indoors, searches through his collection of videos until he finds one he wants to play (all the videos are of "Celebrity's Just For KIDS", obviously). He picks a video that has a white cover with the "Celebrity's Just For KIDS" logo on it. He pops the video in his VCR and stares at the TV. When the other kids come inside, the kid in front of the TV turns to them and says "Check out what Celebrity's doing just for kids!". The logo's animation plays on the screen (on a side note, the TV is not actually on; the logo and its animation are superimposed onto the screen. Watch it carefully and you'll see). The main kid is played by Noel Bloom Jr., son of Celebrity Home Entertainment founder Noel C. Bloom.

Sometimes, the tail end of the logo plays, when the "Just For KIDS" logo flips in.

Sometimes, the words "ALSO AVAILABLE FROM" appear above.

Sometimes, the logo is still, like its adult counterpart.

FX/SFX: The writing in of “Celebrity” and the flipping of the logo.

Cheesy Factor: The writing text and flipping logo are very cheesy, but tolerable. On some tapes, the blue-black gradient background is poorly aligned, so that there is a big black vertical bar on the right side of the screen.

Music/Sounds: A very bouncy synth theme, also heard on the Celebrity Home Entertainment logo. On the version with the kids, a different synth theme is used, which, according to a YouTuber, is an excerpt of Shandi Sinnamon's single Making It.

Availability: Rare. Seen on video prints of DiC/NBC's Kissyfur, for example. Look for the Just for Kids logo on the side of a videocassette box. If it has "Celebrity's" above it, it contains this logo or the next one. This also appears on Macross in Clash of the Bionoids (of which it did NOT have Harmony Gold's official seal) and Cyborg 009 in Defenders of the Vortex.

Scare Factor: Low to medium. The dark nature of the logo (and the cursive font for “Celebrity”) might be unnerving to a few, but the synth tune is very fun to hear for those who love it. None to minimal for the variant with the kids.

2nd Logo (1989-1991)

Nickname: "Celebrity in Space"

Logo: On a space background, the word "Celebrity's" fades in, in the same font, but with a brighter pink color. The "Just For KIDS" logo from before, with a bright pink border, spins in from the left side of the screen. After about a second or two, the "Just For KIDS" logo zooms in, which is the same as before except with a blue crayon and scribble, taking up the whole screen. FX/SFX: The text writing, the "Just For KIDS" logo flipping and zooming.

Cheesy Factor: The spinning is very dated. Looks cheaper than the other one.

Music/Sounds: The same bubbly synth from logo 1. Sometimes it is silent or has a male voiceover saying, "Look what Celebrity's doing just for kids.".

Availability: Can be found at the end of a tape of the Japanese anime called Locke the Superpower. The variant with the voice over can be seen at the end of tapes before any previews.

Scare Factor: Low to medium.

3rd Logo(1991-1995, 1999)

Nickname: “The Balloon Castle”

Logo: First, a circle outline zooms in on a black background. Then, on a background situated with balloons going up into the sky from a castle on a hill, a red balloon, with “100%” on it zooms in towards us. It then gets popped by a blue crayon with “Just For” on it. The word “KIDS”, looking just like before, except with blue, pink, green, and yellow scribbles, later zoom in and dip down. The "Just For" crayon returns and scribbles on the "K" as the slogan "The Name to Remember in Children’s Entertainment" fades in below the completed logo.

FX/SFX: Too many to mention, but the popping of the balloon is one of them, along with the cute-looking letters zooming in and dipping down…

Cheesy Factor: …and the cheap 1980s-esque chyron underneath the logo.

Music/Sounds: A playful synth-tuba tune, given to fit the nature of the logo.

Availability: Rare. Tapes like The Magical Forest and the For Better or for Worse specials have this logo (especially those of stage versions of popular stories) and is also seen in tapes of Happy Ness: The Secret of the Loch. Also seen on some late 90s Just for Kids tapes from Cinépix Film Properties, including The BFG. This logo can be seen as many as three times on some tapes! This also appears on EP-mode reprints of catalog titles such as Revenge of the Ninja Warrior and Gamera vs. Guiron.

Scare Factor: None. Much less creepy than the Celebrity Home Entertainment logo (and much cuter and funny).

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