Design We Love: Google’s New Logo

Recently there was a huge announcement about the creation of a parent company, Alphabet, and now Google is announcing a new logo that is a better representation of what Google is, and how people interact with it.

The video does a great job of showing you how the brand has grown, changed, and evolved to better match the way people interact with information.

As a company, Google understands the power of a unified branding identity. Take note how they’re using every element (negative space, color, responsive layout, information systems, open source platforms, etc) to reflect their mission and message.

Use this as a way to understand your own branding. Are you taking control of the way you present yourself to the world, or are you making choices haphazardly? If you feel like you’re not getting the results you want, look to how tight (or loose) your branding is.

Get Social: Facebook | Twitter | Instagram ✪ Jonathan truly believes people can do amazing things if they put their mind to it. He has been on national TV, traveled the world, and has the best friends anyone could ask for. After a decade in the entertainment industry, he realized he was living the dream, and wants to help others turn their dreams into reality. Home Base: Chicago IL