Vale Linds Redding - art director and animator

The
ad industry in New Zealand, England and Scotland will be saddened to
hear of the passing of Linds Redding, a hugely talented art director and
animator, at the age of only 52.

British born, Linds graduated
with a degree in Graphic Design, and launched straight into a career in
advertising having been told by a fellow student it was a guaranteed way
of getting fabulously wealthy very young. Twenty five years later, he
hunted down the person responsible and killed him with a baseball bat
and buried the body in the woods.

Linds worked as an art director for several agencies in London and
Edinburgh, before emigrating to New Zealand with his family in the mid
nineties. He worked for most of NZ's top creative agencies, Saatchi,
DDB, Colenso and The Campaign Palace before leaving agency life at the
millennium to pursue his interests in Motion Graphics and animation. For
the past ten years, Linds has run a successful animation studio
designing and producing TVC's for the New Zealand advertising industry.

In
late 2011, at 51 Linds was diagnosed with inoperable Eosophigal Cancer.
He then gave up work to spend his time at home on Waiheke Island in
Auckland's Hauraki Gulf walking, writing, drawing and making music. Up
until recently, he was still blogging on the tricky business of living and
dying at lindsredding.com

RIP...I never knew him but that's an article that seems to have struck a chord with a lot of people...would suggest you cop a read if you're not bashing out a campaign on a crazy deadline...come to think of it, if you are bashing out a campaign on a crazy deadline then you absolutely MUST read it...you'll see why.

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