Sprinklr Names Strategy, Sales Execs

Sprinklr, a scalable social media management company, tapped Scott Doniger as senior vice president of strategy and services and Michael Logan as vice president of sales. The company also welcomes
John McMahon, enterprise software veteran, to its Board of Directors. Prior to joining Sprinklr, Scott was executive director, strategy and planning at Wirestone. Logan has worked at Hewlett
Packard and Aprimo Marketing.