Over the weekend, we heard from Cat DiPaci, who just soft opened a place called Beer Fridge NYC at 41 Essex St. It’s a specialty craft beer shop, “dedicated to promoting the greater New York beer scene.”

You can create your own six packs or purchase bottles or cans individually. There’s a growler filling station with limited releases on tap (you can also have a taste). Cat says her goal is to make buying beer educational and fun.

We’ll have more details when the Beer Fridge has its official opening.