June 04, 2009

Although
it may be way more casual than many other social networks, businesses
(depending on the industry) can benefit from a presence on MySpace – especially small businessor even
one-man shows.

MySpace
can provide a great channel to improve
brand awareness, increase content to feed your friendly search engine
spiders and get involved in the community.

As
plenty of the users on MySpace are college students and thereabouts, there’s
lots of potential to interact with this
audience – but here we’re talking ‘cooler’ businesses or industries aimed
at the younger generation.

A
financial advisor, for instance, is likely to fail at making an impact with
this audience, but if your business aims to find talented post-grads, raise awareness about a new product or
inform the local MySpace users about your coffee shop - MySpace can be
extremely handy.

MySpace
has something that few other social networking sites haven’t been able to offer
successfully - traditional blogs. Simple
to publish and easy to navigate, MySpace blogs have proven extremely useful
for those in the spotlight and the public alike.

The
themed MySpace groups make it easier to connect with peers and potential
audience members. Join the relevant
groups and improve your web visibility.