January 2008

New MediaJanuary 29, 2008

In our previous post, we noted how proud we were of our AIDS.gov video podcast series! And when we first started producing podcasts we thought they were accessible to everyone because
we provided both an audio file and a transcript. But then we learned that our podcasts would have to be closed-captionedas well.

New MediaJanuary 22, 2008

How can you keep up with the never-ending parade of news on HIV/AIDS prevention, testing, treatment, and research?

Many of our AIDS.gov colleagues use a great tool--RSS feeds--to
help visitors to their websites meet the challenge of keeping current.
But many others haven‘t adopted this new media tool yet--possibly
because they are not familiar with the tool, or they are intimidated by
the technology.

We'd like to change that! Today we'll talk about RSS feeds in simple terms and encourage you to give them a try.

New MediaJanuary 07, 2008

The AIDS.gov Web site was launched World AIDS Day, December 1, 2006. Several Federal agencies, including HHS, created AIDS.gov to help health departments, AIDS service organizations, and others easily find information on Federal domestic HIV/AIDS programs, policies, and resources.

In the last few months, AIDS.gov has started to use new media tools to improve the Web site. We define “new media” as interactive forms of communication that use the Internet, including podcasts, RSS feeds, social networks, text messaging, blogs, etc.

Our use of these tools has encouraged AIDS.gov visitors to ask us for guidance on new media. We have received questions such as, “How do you define new media?”, and “How can we produce a podcast or use cell phones to disseminate HIV information?” This blog is a response to these requests for information.