EXAMPLES OF ADRIAN PATRICK'S PUB CHALKBOARDS

WARNING: I've noticed several pubs in the NorthWest are imitating my style and brand. Any individual or company infringing the trademarked writing styles and motifs appearing this site risks prosecution. I will protect my copyright.

CLICK ON THE IMAGE...... to View my Gallery of Pub Chalkboards

pub chalkboards research

The challenge of up-sales is becoming increasingly harder as a result of industry moves towards poster advertising. Research by Poulter Partners’ Leeds based ‘Drink Tank’ team has uncovered that customers are failing to be drawn to posters - becoming lost in the ‘noise’ of the pub and blend into the background. The research showed however that customers recognize hand written or illustrated pub chalkboards as being the most effective at caling for their attention - they are more likely as a result to pause and take in the information before ordering.

PUB MARKETING HOT-SPOTS!

1 A-BOARDS
Focused messages with clear chalkboard writing and art will catch the eye of most passing traffic.

2 INTERIOR CHALKBOARDS
Preferably at eye level with tidy chalkboard art, they do more for sales than wall mirrors!

3 EXTERNAL WALLS
While not as effective as A-boards it still provides for a good ‘hook’. Though remember that Chalkboard art is more effective at grabbing attention than printed signage.

4 BACK BAR & COUNTER
let your back bar work for you while customers are waiting for drinks. A small bar top chalkboard with some neat writing will aid in upselling.

10 FACEBOOK
Massively untapped so get ahead of your competition while it's hot!

Pub Chalkboards

Check out the pub chalkboard art gallery

Pub Chalkboard Art example

Pub chalkboards hand illustrated

CLICK ON THE MAP FOR FULL DETAILS OF MY CHALBOARD WRITING SERVICES

CLICK ON THE MAP ABOVE TO SEE FULL DETAILS OF THE CHALKBOARD WRITING AND ILLUSTRATION SERVICES

Wednesday, 25 February 2015

Pub Chalkboards

Adding a couple of little pictures - too many can actually detract and confuse, but adding just a few small neat illustrations can make a difference.
As usual I should point out that ALL the chalkboard art you see on this site is mine - if you are a new chalkboard writer trying to start out - you do not have permission to use these images on your website to try to get work. It may sound strange, but it happens - a lot.
ABOVE: INTERIOR WIDE CHALKBOARD There was quite a lot of information to get onto this board - so I divided it up into discrete sections. Being an interior board - you can afford to add more detail. The board was around 10 foot wide.
ABOVE: EXTERIOR WIDE CHALKBOARD As the board is outside the amount of information really has to be LIMITED otherwise the messages will simply get lost. Also, this board was low to the ground, so in order to have quality work on it, I created new INSERT panels. It also means that the chalkboards can be changed in bad weather in future. It still surprises me when people look shocked when I explain I can't do exterior chalkboards in the rain - they think I simply don't like getting wet! This board was also around 10 foot wide.
Chalkboard Writing and Illustration is available in COLOUR or BLACK & WHITE

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Employing professional Chalkboard Illustration services can increase turnover anywhere between 10% - 100% ! Attract the right attention through projecting a friendly professional image, by using professional artists who specialize in Pub Chalkboard Illustrations.

all content copyright (c) adrian patrick 2011

Adrian Patrick is a prolific Neo-Pop Artist and you find out more at www.ady.co

For more information regarding anything on these sites please contact ady@ady.co

CHALKBOARD WRITING PRICES

PRICES for CHALKBOARD WRITING

ABOUT:

Adrian Patrick is an Independent Creative Marketing Consultant providing pub chalkboards, illustration and branding expertise, promotional services and business development advice to the Licensed Trade across the country.

Examples of Pub Chalkboards illustrated by Adrian Patrick:

Stay Up-To-Date!

Try to make sure that you aren't still advertising Easter Weekend - during Easter Weekend itself!!! Sometimes people can get in the habit of removing relevant posters or blacking out the Pub's chalkboards the day AFTER the event they've been promoting. But we really must change the chalkboards or posters PRIOR to the event! To be advertising an event during that same event is not only pointless, but a massive opportunity missed to promote 'reasons to return' to many new customers!

For those wishing to start up their own chalkboard writing business:

Unfortunately there is simply no time to reply to those seeking advice. I currently receive around a dozen enquiries per week regarding this!

Some time ago, I did spend many hours replying to such enquiries but without a single 'thank you' email returned. I am sure you will understand just how limited my time is.

The only advice I should repeat here is 'stay legal'; develop your own unique style and be original.

Legal action is currently being undertaken regarding other chalkboard writers imitating (passing off) my trademarked style and chalkboard designs (which are all protected under copyright law).

Permission is not granted to copy anything you see on this site without prior arrangement.

Copyright Adrian Patrick 2012

Do not copy any images or text on this page without permission. Puch Taverns and Spirit Group, this includes you guys also I'm afraid. Pub Skills & Services provided by Adrian Patrick throughout the UK.