Tag Archives: marketing strategy

Marketing strategies can take a small firm time, funds and focus away from sales. However, a successful marketing strategy can help to reach your target market and increase your sales in a very short period of time. Here are a few ways to create a marketing strategy for small businesses.

Determine your objective – It is important that you document every expectation that needs to be met for a project to succeeds. For example, if you are spending X amount on social media this month, you should know how the money is translating into your business’s growth. If you are not making more than you spent, you should seriously consider changing your approach.

Who is my target audience? – Know your target market, what their likes, hobbies, lifestyle and interests are. This will give you an idea of what content, products, and services will best interest them.

Create and document your strategy – Once conditions of satisfaction have been outlined you should outline a plan and filter the details to the rest of your team. One document shared amongst the team will let each employee know what role they play in the overall plan.

Get personal – Personalizing your message will keep you loyal customers engaged. Do this my sending messages by name and remembering important dates like birthdays, anniversaries and offering special discounts.

Content is important – Quality content is always important since your customers will know that you have taken the time and effort to offer them something that is worth reading.