MONTREAL, QUEBEC -- (Marketwire) -- 01/16/13 -- Preparations are in full swing for Montreal Fashion Week Fall/Winter 2013 (MFW F/W 13), produced by Groupe Sensation Mode in collaboration with P&G Beauty & Grooming. This season, the excitement is being felt more than ever and the event has announced several new features that will rest on attributes that MFW is known for: variety and quality. This rendezvous, which brings together the fashion community, will take place February 4 to 7 at the Arsenal, a contemporary art complex.

"From edition to edition, interest in MFW is undeniable," said Jean-Francois Daviau, co-founder and co-president of Groupe Sensation Mode. "The number of people that have registered to date is very good and we are expecting more than 20,000 visitors, including fashion professionals, designers, artists and media representatives."

In addition to being a platform for Canadian designers to introduce their new collections, MFW provides a varied fashion experience and offers numerous activities, such as conferences, exhibits, artistic performances, and a new concept that marries fashion with cinema: the Fashion Premiere. This series of 21 fashion films, selected by MFW in collaboration with FAT Arts & Fashion Week Toronto and TRIPTYQUE, will be presented throughout the event and will include a tribute to RAD HOURANI directed by Parisian Jean Du Sartel. The McCord Museum will also offer two free activities dedicated to the history of fashion on February 2 and 6.

Among other firsts: MFW F/W 13 will feature a new space at the Arsenal called the Designer Studio by Target, allowing greater flexibility to designers that want to have more creative freedom and stage a non-traditional fashion show or installation with maximum impact.

For the first time, designers participating in MFW will be able to benefit from an international partnership with Russia Fashion Week, which will provide visibility in a growing market with MFW content being broadcast to influencers from the Russian fashion industry.

A large variety of designers, both established and emerging, will show their Fall/Winter 2013 collections at MFW, each representing the different facets that Canadian fashion has to offer. The designers chosen by the MFW selection committee include:

Two fashion shows/special events aiming to promote Canadian talent are also planned. On February 7, Target will feature the collections of five finalists from its Emerging Designer Award. The name of the winner will be announced at the end of the fashion show.

TELIO will also present the creations of 25 finalists for "Canada's Breakthrough Designers 2013" contest, which collects entries from 22 fashion design schools across Canada.

A range of special activities has also been added to the Fall/Winter 2013 program, including a conference by Carly Stojsic of the WGSN agency, a fashion luncheon at the CIMM, the OldWIG pop-up shop, and an artistic fashion installation by Samuel Mercure that will feature live performances.

Members of the public can take advantage of exclusive access to MFW F/W 13: a four-day passport for $175, a one-day pass for $75, and single tickets for individual fashion shows priced at $25 (plus tax and service charge) are available. Tickets are on sale at www.montrealfashionweek.ca and spots are limited. Those who will not be able to get to the Arsenal can watch all of the shows live on the MFW website thanks to PARCE QUE FILMS, the official video partner.

P&G Beauty & Grooming: Proud Partner for a 16th Season

P&G Beauty & Grooming is a dedicated supporter of Montreal Fashion Week and the Canadian fashion industry as a whole. MFW is proud to have such strong and continued support from P&G, which is crucial to the continued development of our designers, both at the national and international levels.

"It is truly a privilege for P&G Beauty & Grooming to support an event with such an unparalleled roster of designers, and strong reputation, both on the Canadian and international scale," said Adema Sangale, Associate Director - Communications for Procter & Gamble Canada. "This week, a talented team of beauty experts will be using our brands, such as Pantene Pro-V, Gillette, Sebastian, Wella Professionals, Olay, and COVERGIRL, and to see our products contribute to the embodiment of Fall/Winter 2013-14 trends is truly unique and fulfilling opportunity, to say the least."

Our partners

Montreal Fashion Week is produced by Groupe Sensation Mode with the valuable support of its major partner, P&G Beauty & Grooming, as well as Target and Rowenta. International collaborators also support to the event: MELIJOE.COM, the number one online boutique for luxury children's clothing in France, and Russia Fashion Week.

Also providing continued support are the ministere des Finances et de l'Economie du Quebec, the ministere des Affaires municipales, des Regions et de l'Occupation du territoire du Quebec (MAMROT), the Montreal Fashion Bureau, Tourisme Montreal and the City of Montreal.

About Groupe Sensation Mode (GSM)

Following a decade marked by a myriad of activities, Groupe Sensation Mode continues to produce and present major fashion events in Canada and around the world. Known for its prestigious annual events such as Montreal Fashion Week and the Fashion and Design Festival, GSM has also created unique concepts such as the Fashion Theatre (on stages in Berlin, Tokyo, New York and London) and the Fashion & Opera Runway Show in Los Angeles. For the past 12 years, the innovative events organized by Groupe Sensation Mode have served as a brand, featuring the creativity and talent of designers. Thanks to partnerships established in a number of fashion capitals including Paris, Berlin and Tokyo, Groupe Sensation Mode is proud of its leadership position among the top.

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