At last a big digital deal that makes sense from a financial point of view even if the future synergies between the acquirer and the acquiree don’t make sense – yet! The deal is $AMZN’s acquisition of #Twitch for $970 M. Yes folks, that’s less than a Billion and far less than the $19B that Facebook overpaid for WhatsApp. I think that Twitch is a great idea. Watching other people play interactive online games isn’t my cup of tea but I can see its attraction and it’s a simple concept (no need for a whole ‘elevator pitch’ it won’t last more than one floor!): “We want to become the ESPN of gaming!” What's more, Twitch's numbers are amazing. And the gaming industry is massive. The size of global video game market revenue, including mobile games on smart phones and tablets: $66 billion, up from $63 billion in 2012 and is expected to grow to $78 billion in 2017. Only question, can Amazon make it work for them?