The article reads: "Deepika, we accept your reel vs real argument, but what about all the times, and there have been many, when you have flaunted your body off screen — while dancing on stage, posing for magazine covers, or doing photo ops at movie promotional functions? What 'role' do you play there? So why the hypocrisy?"

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The article then reflects on a Facebook post Padukone wrote after the initial Twitter exchange, in which she says: "Yes we marvel, envy and drool over a male actors 8pack abs in a film, but do we zoom in on the mans 'crotch' when he makes a public appearance and make that 'cheap headlines'??!!"

In response, Times of India write: "Deepika, just for the record, we do not zoom into a woman's vagina or show her nipples. As a newspaper, we take every care to ensure that we pixelate them if they show up in a picture, but your cleavage is as sexy as Shah Rukh Khan's '8-pack' abs."

And, just when we thought the paper couldn't say anything more offensive, they decide to point out that Padukone "began her career as a 'calendar girl' for a liquor brand", as if that justifies their tweet.

We're not convinced by Times of India's reasoning - not only have they objectified a woman's body, but they've then tried to shame that women for standing up for herself, too.