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It’s that time again, time for Doritos-lovers and aspiring filmmakers to concoct their best TV ads in hopes that their entry will be selected to air during Super Bowl XLVIII.

"Fashionista Daddy," last year's winner.

Starting Oct. 8, people can submit their entries in the contest here. A $1 million grand prize will go to the winner, as well as the chance to work with Marvel Studios on the set of “Marvel’s The Avengers: Age of Ultron.”

This will be the 8th year for the annual contest, and it comes with a twist: ’s is opening it up to 46 countries, Doritos’ global markets.

Two winners—one selected by consumers, one by Doritos—will have their ads air during the Super Bowl, and both will get the opportunity to work with Stan Lee on the next “Avengers” movie. Lee also will serve as a judge; Michael Bay was a judge in last year’s competition. Only the consumer-selected winner will receive the $1 million prize, this year guaranteed (last year the prize was given only if the selected ad also topped USA Today’s AdMeter).

The call for submissions closes Nov. 24. Frito-Lay North America senior VP and CMO Ann Mukherjee said it’s tough to predict how many submissions will come in this year, now that the contest is expanding to global markets. Last year’s contest yielded 3,100 entries.

So why did Doritos go global with its contest, and why now? “We’re at a tipping point,” she said. “Every year that we’ve done this we’ve gotten inquiries from around the world, but didn’t have logistics for that.” But as social media and digital technology has established the reality of the “global citizen,” the company is “to the point where this is the time to open it up,” she said. “We always believed creativity can come from anywhere.”

The global expansion makes sense, too, given Doritos’ target: young adults who have grown up with social media and technology. The timing also jibes with Doritos’ recent global brand relaunch and global ad from Goodby, Silverstein & Partners. And the Super Bowl itself is a global event, she said: “It runs in 230 countries and 235 languages. It’s a global stage these days.

“It’s all kind of coming together,” Mukherjee said.

Does she feel any pressure to have a winner come from outside the U.S.? “No. The one guaranteed $1 million is the one that gets the most votes from around the world. It’s really about the quality of the work. I’m looking forward to seeing how people around the globe express their love for Doritos. If someone does win from outside U.S. and because of this contest they get a break into Hollywood, that would be very personally rewarding for me, there’s no doubt.”

As for expected results, Mukherjee said, "From a brand perspective, we leverage these ads throughout the year. [The contest] continues to be a business driver for us. As we move forward I will continue to look for those metrics but now we have an asset for countries around the world to be able to leverage, so this continues to pay off dividends for PepsiCo."