What is localization?

It is the process of adapting a product or service to a particular language and culture. To firmly establish a product or service in the environment or culture they are marketed in, localization zones in on adapting product/service details to that specific locale. Smart localization makes a product or service appealing to the local culture. Talented translators with local expertise take into account region-specific factors such as local currencies, national holidays and symbols, local color sensitivities and even gender roles.