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About publisher-managed ads

Google News supports publisher-managed ads to provide more revenue opportunities for publishers. As a publisher, you can complete ad serving through:

The standard functionality for ads on a website will continue to work for ads within Google News. You can use the same tools you're already using for campaign and budget management, targeting, and reporting.

Important: You can add separate ad unit names per section. If an ad unit isn’t specified for a section, we’ll use the edition
level ad unit specified above.

We recommend you use separate ad units for News. If you use existing ad units that are shared across your other properties, News reporting may be less reliable. It takes a few hours for new ad units to start serving.

In Ad Manager, create a Google Ad Manager line item., selecting the appropriate property. Make sure the Google Ad Manager line item targets the Google Ad Manager ad unit for News that you set up in Publisher Center.

If you run into any issues, contact your Google Ad Manager representative or consult the Ad Manager.

Important: If you’re using Network Partner Management in Ad Manager, you may not be able to serve ads on News until you add News as a network partner.

Ads must be relevant to the user in the context in which they're viewed. For example, if you provide a user with the ability to purchase a digital item, that item must be purchasable on the device on which the user views the ad.

Per the terms of service, advertisements must be served through an integrated ad server. For example, advertisements can't be served as images embedded in your article content. This ensures that your articles and ads are properly formatted for users across devices.

What happens if I violate this policy?

If you fail to adhere to the ads policy guidelines, your publication may lose exposure or be removed from the Google News catalog.

If you violate a policy, you'll receive a notification in one of the following ways:

Warning: If an ad violates policies for the first time, you'll typically receive a warning by email first. If you receive a warning, please fix the policy violation immediately.

Suspension: The removal or suspension of your publication’s publisher-managed ads in the News catalog can happen for these reasons:

Failure to fix a policy violation after receiving a warning

If you commit a second policy violation after your edition received a warning