Did you know that on Facebook, over 500 million people are watching videos every day? On average a person watches at least 15 minutes of video per day on Facebook! Did you also know that video is the most consumed content on Facebook compared to images, GIFs or links? So from a marketing perspective, you can probably understand why brands would want to capture at least 3 of these 15 minutes of a person’s attention. Attention, that is undivided, all in, and part of their everyday media consumption.

You are also aware that if a user watches just 3-seconds of a video, it’s considered as a video ‘view’. So when it comes to video, what does “success” really mean? Naturally, it is something marketers and brands worry about when they try and tap into this bustling video highway. People will say, make the first 3 seconds interesting, or, make sure you capture their attention and ask them to mute the video on Facebook in the first 10 seconds. What if we told you that we had something even better, more powerful, and pretty exciting to share with you.

Say hello to Interactive Videos playable directly in the newsfeed! Powered by our patent pending technology, Newsfeed SmartApps, this new innovation will make you rethink how videos should be shared on Facebook with your audience. We share different use cases and scenarios that illustrate how interactive videos enhance the video viewing experience and retain the user for a longer time period than a normal video.

SanDisk has a range of hard disks for different devices. Camera’s, smartphones, laptops, tablets, desktop, etc. How can you creatively educate a user about which SanDisk product is right for them? With a fun game that tells you the right product for the right device and OS!

The game flow begins with a screen that talks about SanDisk’s different products. Once the user begins the game, they are asked to select a device (mobile, laptop, desktop or tablet) and then they need to pick an OS (Apple, Andriod or Windows). Based on their selections, the app shows the user what SanDisk products are right for them and those are the products they must “collect” in the game. Players then have 60 seconds to score as much as possible!

Here are a few amazing interactive content marketing ideas for the festive season using Newsfeed SmartApps patent pending technology. This fun technology lets brands create highly interactive posts playable directly in the facebook newsfeed. Thanks to this innovation it opens up incredible content ideas that are engaging for the festive season. We share below many unique campaign ideas using Newsfeed SmartApps. Browse thourgh and get in touch if you are keen to implement for your brand!

IDEA 1

Light’em up this Diwali:

Newsfeed SmartApp where a user is shown different crackers that keep appearing on the screen. The user has to move an incense to light up the crackers as quickly as possible in the time allotted.

A final score will be shown based on the number of crackers lit and the number missed.

The more number of crackers they burst in say 30 seconds, the higher the discount or offer. Based on the brief we can have a brand connect as well.

India’s leading e-commerce player, Flipkart, has launched a Newsfeed SmartApps interactive facebook post for their Perfect Buy campaign that focuses on the big home appliances category. Using Newsfeed SmartApps patent pending technology, Flipkart launched an interactive game playable in the facebook newsfeed where users learn about the unique advantages of buying on Flipkart and they also had a chance to win vouchers worth Rs. 50,000!

The newsfeed smartapps post was essentially a runner style game where a user must jump over brick and motor stores and simultaneously try to balance boxes. With some smart information placement in the game design, Flipkart could promote the benefits shoppers get while shopping for big home appliances on their platform. The 5 benefits – Best Brands, Great Price, Assured Service, Best exchange, Best Warranty – are effectively communicated through game mechanics as users had unlimited tries to play the game and top the leaderboard for Flipkart vouchers.

We all have friends who we share similarities with. But more often than not, the differences between you and your friends are what compliments those friendships perfectly. On Friendship Day, 22 Feet Tribal partnered with Newsfeed SmartApps to capture this idea with the creation of the Difference-o-Meter for McDonald’s. An interactive personality comparison quiz that lives on the McDonald’s Facebook timeline, bringing friends together.

The game is a fun interaction where friends are asked to use the Newsfeed SmartApp to determine how different they were from their friends. Driving home the concept, “You are different, but still together”. When a person starts playing the Difference-o-Meter, they have to answer 10 personality based Continue reading…

Electronic waste (or e-waste) is generated in millions of tons every year. In just 10 years, more than 7 billion smartphones have been produced. These gadgets require a tremendous amount of energy and resources to make, and then all too quickly they become e-waste. Greenpeace was running a campaign to find out how your e-habit is contributing to this problem.

They approached us for which we built an interactive newsfeed smartapp playable directly in the facebook newsfeed and embedded in that post was an electronics footprint calculator to discover your gadget footprint. The newsfeed app begins by asking the how old they are and then inquires about how many smartphones, tablets and laptops they’ve used in their life so far. The user then see’s an estimate of how many electronic devices they would have owned totally in their lifetime, hence understanding their “gadget footprint.”

How often have you played those “Buzzfeed” style quizzes on Facebook? Have you found out what fruit you are? Or what your real age is? These quizzes are an excellent way to engage the audience in a conversation and make something shareable and tangible that they feel the need to share with their friends.

We brought this fun engagement idea to Newsfeed apps as well. What we ended up doing was a fun little app that allowed the users to pick from various options with an emphasis on visual cues. For example, the options can be image, GIF, sound or even video based. Brands can now use this style of quizzing to speak to their audience in an engaging fashion while also bringing in the connect with their products.

It’s never easy to get one’s attention in the facebook newsfeed with content being bombarded from many brands and pages. Luxury real estate marketing on social and digital is tricky, but we helped Emaar use our interactive posts technology to get users attention and experience Emaar’s new Dubai Creek Harbour right in the newsfeed.

UAE’s premier real estate company, Emaar Properties, has launched a Newsfeed Smartapp to exhibit its latest offering, Creek Rise – Dubai Creek Harbour. The app was launched to showcase the various amenities and features of the property on offer.

The newsfeed smartapp consisted, primarily, of four sections that a user could view right in the FB newsfeed post –

How do we make administering medicines to children an intuitive thing? We came up with a simple, yet fun way of engaging and educating the users about relating the right Strepsils or Nurofen product for the corresponding symptom in a child. This was done through an interesting storytelling Newsfeed app.

The story featured a family with the parents, and the kids, Samad, and Noura. The story follows as Samad and Noura show symptoms of cold related illnesses in different settings such as visits to the amusement park, etc. and how Strepsils and Nurofen play an important part in their day-to-day lives.

Through the Newsfeed app, users could find out exactly which cough relief product would be relevant to the symptom shown in a creative and fun manner. The app campaign was launched as part of a series of app posts to relate to different symptoms and their corresponding products.

Game of Thrones is one of the most popular TV shows of all time and has gained fandom from across the world. In the build-up to a Game of Thrones marathon, Star World in collaboration with Newsfeed SmartApps wanted to bring fans of the show something unique, engaging and challenging that tapped into the long list of strong characters that make the show so entertaining.

This fun collaboration brought fans the Game of Thrones Challenge that tested their knowledge of the different families in the show with an interactive game in the form of a family tree builder. The complexity of the connections between all the characters in the show definitely added to the difficulty, as players had to finish the challenge as quickly as they could.

Check out the video above to see what fun SmartApp this collaboration brought about. And if you want to experience the app for yourself, check the game out below!