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21/12/2013

Business people : ’47 Brand Hires Retail Marketing Manager to Complement Growing Team

BOSTON--’47
Brand, a privately-held premium sports lifestyle apparel and
headwear brand based in Boston, today announced that Julie Czerepak has
joined the company as its first-ever Retail Marketing Manager. With the
rapid and continued growth of ’47 Brand worldwide, Julie has been
brought in to oversee the expansion of the brand’s retail presence. She
will be working from ’47 Brand’s U.S. headquarter offices in Westwood,
M.A

n her new role, Julie will be developing a new retail strategy that
will allow ’47 Brand to reach their long-term goal of being the world’s
premier sports lifestyle brand. Czerepak will integrate merchandising
and marketing collateral to further enhance all product sales,
profitability, and of course the ultimate consumer experience.

“We are thrilled to have Julie join our growing team, as her exceptional
skills, experience and proven track record will provide ’47 Brand with
an exciting and fresh focus on retail,” said Wayne Best, VP of Marketing
for ’47 Brand. “Julie will be developing and executing cohesive programs
for existing and new accounts, which will help streamline sales to
strengthen the overall retail experience,” added Best.

Prior to joining ’47 Brand, Czerepak held the position of Senior Retail
Marketing Specialist at Sperry Top-Sider, where she created and
distributed monthly planograms to ensure a consistent in-store
experience and partnered with store managers to execute local grassroots
events. Other skills and expertise include visual merchandising, trend
analysis and brand management. Graduating with her Bachelors of Science
from Bentley University, she went on to earn her MBA at the University.

“My goal with ’47 Brand is to deliver a supreme retail experience that
showcases our heritage, while building our loyal fan base,” said Julie
Czerepak. “Working for such an authentic brand with tremendous offerings
and expanding ’47 Brand’s footprint in existing and new retail markets
will be of utmost importance in my role with the company,” added
Czerepak.

’47 Brand designs, creates and retails premium sports lifestyle apparel
and headwear made from only the highest-quality fabrics sourced from
around the world, providing consumers with the best fit, feel and
fashion available today. The family-owned and operated company is driven
by its passion and love for sports, hard work and family values. Each
employee shares this passion and it is found in every seam and stitch,
of every product ’47 Brand brings to market.

About ’47 Brand

’47 Brand is a privately held sports lifestyle brand founded in Boston,
MA, by twin brothers, Arthur and Henry D’Angelo in 1947. The D’Angelos
were entrepreneurial pioneers who were quick to see the future of sports
licensing by selling pennants and other sports memorabilia on the
streets around Fenway Park. Through a combination of hard work, sound
instincts and incredible passion, the brothers were able to grow their
business from a single street cart to a premier sports lifestyle brand
that uniquely melds sport and style. Previously known as Twins
Enterprises, ’47 Brand is currently managed by Arthur’s four sons,
Bobby, David, Mark, and Steven. ’47 Brand is a proud partner of Major
League Baseball, the National Football League, the National Hockey
League, the National Basketball Association, and over 650 collegiate
programs. ’47 Brand employs over 250 corporate and retail associates
around the world and is headquartered in Boston and Dedham, MA.

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