Xiaomi Mi TV launched with full-HD display, voice control and a killer price

Xiaomi has launched an all-new 40-inch version of its affordable Mi TV 4A in China. The 40-inch version will join the 32-inch and the 50-inch versions of the series, bringing high-end features like voice control to the masses. The new Mi TV 4A 40-inch version has been launched, in China, at a price of CNY 1,699 which roughly translates to Rs 17,500. The Mi TV 4A launch in China comes just two days before Xiaomi is expected to launch another TV — most likely Mi TV 4C — in India.

The 40-inch Mi TV 4A comes with a full-HD display panel with a 1920×1080 pixel resolution and a contrast ratio of 5000:1. It boasts a latency of 8 ms and a refresh rate of 60Hz, and 178 degree viewing angles. Under the hood, Xiaomi’s Mi TV 4A comes with a 1.5GHz quad-core Amlogic T962 Cortex-A53 processor coupled with Mali-T450 GPU. It comes with 1GB of RAM and 8GB of flash storage. It comes with Wi-Fi (802.11ac) and Bluetooth 4.2, along with two 8W speakers with support for Dolby audio and DTS.

In other words, the TV sounds like a nice replacement for non-smart TVs that sell in this price bracket. If Xiaomi launches it in India around the same price, which is less than Rs 20,000, it could be a big hit.

The 40-inch Mi TV 4A, much like Xiaomi’s other smart TVs, is based on Android and runs the company’s custom ROM called PatchWall. PatchWall is based on “deep learning AI that references metadata to make intelligent content recommendations tailored to you,” according to Xiaomi which means it’s always learning and evolving. PatchWall, because it is AI-driven, comes with the ability to learn a user’s viewing habits and then accordingly it suggests content based on their preferences. The emphasis lies on showing more content on one screen as quickly as possible, or through the shortest possible path. For different markets, Xiaomi also customizes the PatchWall software to include content that is locally relevant. For example, the PatchWall in the Mi TV 4, which was launched just days ago in India, comes with services like Hotstar integrated with it.

Also, Mi TV4 A supports voice control, and the accompanying TV remote can respond to voice.

Xiaomi is gearing to launch the 43-inch Mi TV 4C in India in the days to come. More precisely, Xiaomi will launch the 43-inch Mi TV 4C in India, on March 7. The company has been on a teaser spree on social media lately, hinting that it will launch a new TV series in India, that will apparently allow users to switch to smart. Ahead of the launch, a listing on the Mi.com/in website, gives away what’s in store for D-day. The listing clearly mentions the 43-inch Mi TV 4C alongside what appears to be a place-holder price of Rs 27,999. While it’s not clear whether or not this would be the final pricing, at least, we now know what Xiaomi will be launching on March 7.

Since Xiaomi is teasing a series to be launched in India, it’s likely, that the company may bring more versions of its affordable TV line-up but whatever be the case, the 43-inch Mi TV 4C will be at least one of them making the cut. Whether or not the newly launched 40-inch Mi TV 4A will also make the cut is yet to be seen. Although, whatever TV that Xiaomi brings to India, for now, won’t support voice control since the company isn’t ready with the feature for this market yet. The 55-inch Mi TV 4 that recently made its way to India, although it supports voice control in China, does not support the functionality here.

One comment

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