Our feature this week is a “Short Fold Die Cut” brochure for Pure T’s Inline Water Filters. Pure T’s offers customers a solution to poor tasting tap water with a filter that installs easily to a wide variety of pipe fittings.

Pure T’s brochure cover features a single image of the filter that splits open when you fold open the first page to reveal its inner workings. The brochure is both informative and eye catching. Customers reading this brochure can’t help thinking “that’s cool!”

This eye popping die cut puts Pure T’s ahead of the rest at trade shows and other events where attendees are overwhelmed with passive/bland print material listing statistics. The average passerby turns their head to see this 3D image literally unfold in front of their eyes!