26 Reasons Why Most Brainstorming Sessions Fail

Whenever I ask our clients to tell me about the quality of brainstorming sessions in their company, they usually roll their eyes and grumble. Bottom line, most brainstorming sessions don’t work. Not because brainstorming, as a process, doesn’t work – but because it’s usually done poorly.

What follows are the 26 most common reasons why – and after that, a list of what you can do differently to turn things around.

FTA – “The world has been chilling sharply for about twenty years. If present trends continue, the world will be about four degrees colder for the global mean temperature in 1990, but eleven degrees colder in the year 2000. This is about twice what it would take to put us into an ice age.” • Kenneth Watt, Ecologist
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