J. Crew’s new triple-zero size causing a commotion

J. Crew is being criticized for introducing new, smaller sizes to their clothes. The store now offers size 000 and xxxs.

Reataildive.com reports that some bloggers are claiming the new sizes are “part of the ‘vanity sizing’ J.Crew has been known for in the past. In vanity sizing, larger sizes are marked with lower numbers to cheer up customers and, presumably, nudge along a sale.”

J.Crew’s response is that the new sizes are due to the company’s expansion in Asia, where the women are smaller.

According to racked.com, the new sizes are equivalent to a 32 in Italy, a 1 in Japan and a 0 in Australia.