Dissecting the various psychological and socieconomic strands that make up today's sophisticated modern advertising campaigns is no easy task, but we'll give it our best shot. In this ad out of India (click to enlarge) for Lotte Choco Caramel With Mango Inside, the choco-caramel-colored pregnant maid represents the Choco Caramel With Mango Inside. The happily leering mango is pleased that his mango sperm has been "inside" the choco caramel, and will be again soon, by the looks of it. Probably via rape. This scenario makes people want to purchase the candy in question.