…as the digital video advertising market continues to expand — with double-digit growth expected annually until 2020 — programmatic video has immense potential. The benefit of programmatic video over traditional video ad buying is how it leverages real-time data to get the right video ad in front of…

…ad and extending the video. This video presents an idea of the interactivity available: Composer employs pre-existing assets, such as video clips that have been edited in another tool. Audio is always attached to video clips, so that there must be an underlying bit of a video clip if the creator,…

…is a video player to deliver video ads or content, a video ad server, a hybrid video header bidding engine with client- and server-side features, outstream video units, an open API for developing custom outstream formats, and a self-service user interface. There is also the CedatoX private video…

A video ad for a car maker, served via ConvertMedia Content discovery platform Taboola announced today it is buying outstream video ad firm ConvertMedia. Although deal terms were not made public, TechCrunch reported that the price was “just under $100 million.” The Israel-based ConvertMedia provides…

…personalization should become more of a two-way street. Putting programmatic video back on the radar Nov 22, 2016 by Alex Bornyakov Columnist Alex Bornyakov believes that to receive maximum benefit from programmatic video and monetize every single ad call with the most effective ad opportunity,…

…TV, can now replace a broadcast ad with a dynamically targeted ad in a single live video stream. This is focused on the type of online video Adobe calls TV Everywhere, which is Net-delivered video that requires a cable subscription logon, such as Xfinity programming delivered online. (Adobe…