“I like luxury goods; I love to consume,” he says. “I have money; I gotta spend it.” He is wearing Ferragamo shoes, an Armani polo, and Kiton pants. The wallet is from Bottega Veneta, the socks from Prada. The underwear? He says I have to accompany him to the hot springs to find out, but he assures me that they cost more than 800 yuan, or $125.

“We all used to wear plastic slippers,” a young man named Wu Ruiqi says while sipping Champagne. “There wasn’t fashion before. Everyone wore the same thing. Now there are two kinds of shoppers: fashion-forward, and clichéd customers who all buy whatever brand just for the logo, like a swarm of bees.”

“I don’t have any other hobbies,” she says. “My only hobby is shopping.” She is wearing a white-lace dress and a diamond Dior monogram necklace, the same one that a girl who walked out of Chanel a few minutes before her was wearing. “Beijing girls, they all buy the same luxury items,” she says. “It doesn’t matter if it takes a month’s worth of salary. Chinese people are blind followers. Some people say they hate rich people, but it’s just sour grapes. If they had money they would buy it too.“

The article also includes an illustrated guide to fashion jargon, from 暴发户 to 自拍.