Data Science & Analytics

Feed your appetite for answers: advanced analytics let you make every decision with confidence

Our data and analytics group leverages proprietary in-house data sets along with each element of brand and channel that our clients are already tracking to visualize a unique look at impact.

That analysis doesn't just evaluate the past — it looks into the future.

Our predictive planning engine recreates an entire marketplace in a digital simulation, then lets us endlessly experiment with channels and messages without spending a single dollar on in-market pilots. That lets us see exactly where and how to invest to meet specific growth goals.

Whether you're working to optimize marketing mix, messaging or launch strategy or to understand how to respond in the face of change, predictive planning can build evidence-based plans that maximize ROI.