Half a Century! Happy Birthday Salone!

Cosmit Is The Company That Organises The Salone Internazionale Del Mobile Di Milano, Launched in 1961 by a Small Coalition of Furniture Manufacturers From Within The Federlegno-arredo Trade Association With The Aim of Promoting The Exportation of Italian

Cosmit is the company that organises the Salone Internazionale del Mobile di Milano, launched in 1961 by a small coalition of furniture manufacturers from within the Federlegno-Arredo trade association with the aim of promoting the exportation of Italian furniture, and which soon became the most prestigious international event in the world of furniture design and production.Besides the Salone, Cosmit also organizes several other major trade shows such as the biennial events Euroluce/International Lighting Exhibition, Eurocucina/International Kitchen Furniture Exhibition, SaloneUfficio/International Biennial Workspace Exhibition, International Bathroom Exhibition and the annual International Furnishing Accessories Exhibition and the Salone Satellite. Theses events are called “i Saloni” and occupy almost 230 000 square meters at the Rho Congress centre.This 2011 edition is special as the Salone&#039;s 50th birthday coincides with the 150 years of the unity of Italy. “We feel we are a protagonist of the image of our country abroad” says Carlo Gugliermi, Cosmit&#039;s president, “we will celebrate the 50th anniversary of the Salone looking at the next 50 year: this is our objective”.In a bleak period of political and economical crisis, the design could become our best autobiography and in a thousand years, it will help understanding our thoughts, desires and the notion of being Italian through the variation of taste that are according to Gillo Dorfles, present in our DNA.It&#039;s the sense of belonging, based on the art history, our antique villages up to the manufacture system that makes us look at the future with determination and optimism (Aldo Colonnetti).According to Carlo Molteni, president of Molteni &amp; C, the Salone is the story of our company: believe in design, assume the risk to verify that an idea can be transformed into a product, listen to the market, give life to stimuli.In the 2011 Salone, there is not a unique trend, a guide line, everything is possible for that 50th anniversary, and it is necessary to try different routes.However, walking along the impressive but linear stands, a small, unique but common link can be noted: a knowledgeable and precious aesthetics originated from craft matrice.Exerpt:Cosmit is the company that organises the Salone Internazionale del Mobile di Milano, launched in 1961 by a small coalition of furniture manufacturers from within the Federlegno-Arredo trade association with the aim of promoting the exportation of Italian furniture, and which soon became the most prestigious international event in the world of furniture design and production.Besides the Salone, Cosmit also organizes several other major trade shows such as the biennial events Euroluce/Internationa..