5 Things Every Email Marketer Needs To Know About Forms

Poor forms. They’re just about the least-sexy thing about marketing, including email marketing. Many of us think of them last, long after we’ve fussed over a landing page for hours. This is not a smart approach. While forms might seem boring compared to other parts of your landing pages or your site, they play a critical role in email marketing, especially in building your list. It’s worth your time to get to know them a bit, even if you only get the nutshell version.

This post is intended to be exactly that: The nutshell version of what an email marketer needs to know about forms. These five form-facts can help you get How to Increase Email Open Rates

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