The sun will always shine.

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Project Description

This advanced course explores the process, purpose and necessity for developing fully integrated messaging across any medium. The assignment is to create the visual system for a film festival for one film director. Students have to choose a director and do some research on the director's background before they choose five films. The five selected films of the directors need to show the same messages to create the theme of the film festival.

Project Concept

The Sun Will Always Shine is the name of Akira Kurosawa’s film festival at the Berkeley Art Museum of Pacific Film Archive (BAMPFA). Based on my research, Akira Kurosawa is a Japanese director, who directed more than three dozen films and is a master of storytelling about the power of nature. The five films I chose were Ran, Kagemusha, Rashomon, Seven Samurais and High and Low.

The theme of the festival that I presented was "humans can not defeat the sun." The design solution that I came up with involves three colors: black, red and white. The color palette represents Japan. As a graphic element, I used brush strokes similar to Japanese calligraphy. The photographic style tells the story of men who could not defend the power of the sun. Most of the photographs use a red filter to show the power of the sun that which is stronger than the power of humans.