Most
Precious was first introduced in 1947 by Evyan, makers
of White Shoulders fragrance. Evyan Perfumes was sold to
Elizabeth Arden in 1989. Most Precious was then discontinued in favor of selling only White
Shoulders. Neither the Evyan nor the Elizabeth Arden
names were used on the new White Shoulders bottles and
boxes and Lady Evyan's silhouette was replaced with a younger woman's
profile on both of
them.

Original
scent Most
Precious by Evyan is now made and distributed in the USA by
Evyan Perfumes.