Maggie Bolger, Creative Director and CEO of Maggie & Rose. Business Insider/Lianna Brinded Belonging to a private members club in London is part and parcel of being in the capital's elite.

But exclusive venues like Soho House, Blacks, and Morton's usually have restrictions on bringing in children. Which is why Maggie Bolger, a mother of four children, decided to create a "family members club" that accepts both children and parents. Maggie & Rose opened in 2007 with several venues in London and in Hong Kong. It was the first club of its kind in London.

Bolger was prompted to create new venues that were appealing to adults as well as children, after getting "fed up" with some of the "bleak" places that were touted as parent and child clubs.

"I would go to some of these groups in grimy church halls and awful play areas where the food was terrible, the coffee was terrible and it was still expensive — it wasn't a particularly pleasant day out for the parents or the kids," Bolger told Business Insider during a tour of one of Maggie & Rose's clubs in London.

Nearly a decade later, Maggie & Rose is one of the most sought-after groups for London's wealthy parents. There is a three-month waiting list.

Not only do the venues have the most incredible play areas for children, it also offers bespoke cookery classes, art classes, and parties, as well as upscale dining areas.

Business Insider took a look around Maggie & Rose's venue in Kensington to see what the fuss is all about.

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Maggie & Rose in Kensington, London, looks like the cross between an upmarket restaurant and shop from the outside.

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Maggie Bolger says Maggie & Rose is mainly intended for children aged 0-5 years old, and is meant to transform the way families spend time together. She said she wanted to provide a place that was far removed from the average play areas that parents would go to that were "filled with plastic chairs, bright caged areas" like in parks or church halls. There are classes and parties for older children, though.

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Bolger is super hands-on in the design of the venues. She not only personally designs and sets up each new site and heads up the brand’s internal design team, she also oversees lesson plans, annual themes, and even the menus for the clubs’ nurseries.

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Membership starts at £190 ($279) per month but that doesn't include the vast array of classes for children, conducted in rooms like this one. "Make and Play" classes are £30 per child.

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All the decorations and materials are designed in-house by Bolger and her team, which means being part of the club is a unique experience.

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She said that the popularity of Maggie & Rose designs is leading the group to branch out into selling related merchandise and furniture.

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Children's parties here are also very popular which contributes to the three-month waiting list to become a member.

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Around 90 families are members of just the Kensington branch alone. The clubs are geared toward making sure adults have a good time as well as the children.

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The club has a cafe area where Bolger says adults can work while the children are playing or being looked after elsewhere.

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The food is also artisanal and healthy and is a far cry from the "terrible food" that is usually served at parent groups, sports, or church halls.

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Bolger explains that the children eat the same things as the adults here and the kids end up eating as much fresh, organic, and non-genetically modified food as possible.

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However, she says that the rainbow cookies are still the best-sellers.

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But Bolger says the adults appreciate the one menu for both children and parents because it makes mealtimes easier.

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Children are also able to take cookery classes at Maggie & Rose. "In our classes, we try to not use any processed foods. We don't vilify things like sugar but we teach children healthy alternative ingredients, such as coconut or other forms of sugar," said Bolger.

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But Maggie & Rose isn't just about classes ...

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... it has sumptuous soft and hard play areas that keep children entertained while parents can relax.

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The Kensington venue has a huge indoor jungle gym.

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Bolger said she purposely designed it to be hard and soft in areas so "children would learn some element of danger."