Cracker Barrel, Handcrafted

Cracker Barrel, Handcrafted

Cracker Barrel needed to redefine it's brand to a younger audience, we helped them by emphasizing the handcrafted values of the brand through a full 360 degree campaign, showcasing everything right down to the biscuits being handmade with love which they actually are, I had a Southern mom scold me in their test kitchen for not eating all her pie. This campaign is still continuing today with new spins on the original art direction and storytelling.