From the President

Case Western Reserve University is one the nation's leading research universities. We change lives by what we teach and what we learn.

This institution is filled with people of unique talents and aspirations. Yet we all share a commitment to increasing knowledge and understanding. The many individual contributions that make Case Western Reserve such an extraordinary place are linked by this common sense of purpose.

A key part of leveraging our strength as a university is establishing a compelling identity. During the past year, the leaders of our marketing and communications team have worked with faculty, staff, students and alumni to define and articulate what is distinctive about Case Western Reserve. Through that process, we developed the tagline, “Think Beyond the Possible,” a phrase that quickly conveys the essence of our efforts. Next we created a video to build on that theme. Now our staff is working on other initiatives to tell the university's story and further develop our brand.

This document represents another crucial step in that process. Our name and identity represent significant organizational assets. Every time we present information about the university in a manner consistent with our visual standards, we enhance the value of those assets. Ultimately, each university publication and presentation should be recognizable instantly as Case Western Reserve. In so doing, we will continue to strengthen our brand and best serve the interests of our entire community.