Arkells have one-upped themselves again in the lead-up to Rally Cry. After debuting a new tune live at karaoke, the Hamilton band have shared another new track through an actual hotline.
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The group teased the location of a billboard in Buffalo, sporting the phrase "Can't Sleep off those American screams?" and a toll free phone number.
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The band have further teased the track, unveiling the lyrics to the song and the political meaning behind them via Twitter.
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"I put my faith in only things that I can see,
And trust my eyes aren't playing tricks on me.
Down in the desert, outside the Mandalay,
Hoping and praying didn't change a thing." pic.twitter.com/K3GfVcksLN

American Screams is about the short-fused, hysterical conversations that happen across the political spectrum. Was trying to figure out how to describe the idea best, and then, a few months later, @jaketapper did: pic.twitter.com/v8oxtv4M2p