Instructions

ZOOM IN by clicking on the page. A slider will appear, allowing you to adjust your zoom level. Return to the original size by clicking on the page again.

MOVE the page around when zoomed in by dragging it.

ADJUST the zoom using the slider on the top right.

ZOOM OUT by clicking on the zoomed-in page.

SEARCH by entering text in the search field and click on "In This Issue" or "All Issues" to search the current issue or the archive of back issues
respectively.
.

PRINT by clicking on thumbnails to select pages, and then press the
print button.

SHARE this publication and page.

ROTATE PAGE allows you to turn pages 90 degrees clockwise or counterclockwise.Click on the page to return to the original orientation. To zoom in on a rotated page, return the page to its original orientation, zoom in, and
then rotate it again.

CONTENTS displays a table of sections with thumbnails and descriptions.

ALL PAGES displays thumbnails of every page in the issue. Click on
a page to jump.

J
amie Green steps
into a 60-square-
centimetre perspex
box that will be his
home for the next 24
hours. It’s an autumn
day in Melbourne and his
goal is to raise $24,000
in pre-sales to launch
his new sleepwear brand,
One Night Stand.
“I don’t know what I
was thinking,” says Green.
“But it worked.” Today
Green has swapped the
perspex box for corporate
boardrooms as he courts
Australian retailers to
stock his cheeky range.
But One Night Stand is
more than a well-executed
branding exercise. Afer
closing the doors on
his Melbourne cafe,
25-year-old Green found
himself couch-surfng and
contemplating becoming
a social worker when he
read Richard Branson’s
Screw Business As Usual.
“ The book presented a
social enterprise business
model that really appealed
to me, and One Night
Stand was born,” he says.
On working with Open
Family Australia, he says,
“We’ve engaged in the
issue and joined up with
service providers who ofer
employment opportunities
to disadvantaged people.
That’s something every
business can do.”
[THE MYSTERIOUS
MUSICIAN]
SIA FURLER,
F
SIA FURLER,
SINGER
SINGER
Adelaide-born singer/
Adelaide-born singer/
e
Adelaide-born singer/
songwriter Sia Furler
songwriter Sia Furler
conquered all before her
conquered all before her
e
conquered all before her
in 2014. Her album 1000
in 2014. Her album 1000
H
in 2014. Her album 1000
Forms of Fear topped the
Forms of Fear topped the
F
Forms of Fear topped the
Australian, Canadian and
Australian, Canadian and
n
Australian, Canadian and
US charts and her solo
US charts and her solo
t
US charts and her solo
success sits alongside
success sits alongside
monster hits she’s penned
monster hits she’s penned
h
monster hits she’s penned
for artists including
for artists including
Beyoncé and Rihanna.
Beyoncé and Rihanna.
é
Beyoncé and Rihanna.
But she also made an
But she also made an
international splash this
international splash this
o
international splash this
year for refusing to show
year for refusing to show
e
year for refusing to show
her face in interviews and
her face in interviews and
n
her face in interviews and
TV performances —
TV performances —
f
TV performances —
including a high-rating
including a high-rating
n
including a high-rating
appearance on US talk
appearance on US talk
a
appearance on US talk
show, Ellen — (literally)
show, Ellen — (literally)
l
show, Ellen — (literally)
turning her back on an
turning her back on an
h
turning her back on an
increasingly omnipresent
increasingly omnipresent
g
increasingly omnipresent
‘brand me’ culture. “If
‘brand me’ culture. “If
m
‘brand me’ culture. “If
anyone besides famous
anyone besides famous
b
anyone besides famous
people knew what it was
people knew what it was
n
people knew what it was
like to be a famous person,
like to be a famous person,
a
like to be a famous person,
they would never want to
they would never want to
l
they would never want to
be famous,” Furler wrote
be famous,” Furler wrote
u
be famous,” Furler wrote
in My Anti-fame Manifesto
in My Anti-fame Manifesto
i
in My Anti-fame Manifesto
for Billboard by way of
for Billboard by way of
o
for Billboard by way of
explanation. “Imagine the
explanation. “Imagine the
o
explanation. “Imagine the
stereotypical, highly
stereotypical, highly
y
stereotypical, highly
opinionated, completely
opinionated, completely
t
opinionated, completely
uninformed mother-in-
uninformed mother-in-
m
uninformed mother-in-
law character and apply it
law character and apply it
c
law character and apply it
to every teenager with a
to every teenager with a
t
to every teenager with a
computer in the entire
computer in the entire
e
computer in the entire
world. Then add in all
world. Then add in all
T
world. Then add in all
bored people, as well as
bored people, as well as
e
bored people, as well as
people whose job it is to
people whose job it is to
w
people whose job it is to
report on celebrities.
report on celebrities.
o
report on celebrities.
Then, picture that
Then, picture that
creature, that force,
creature, that force,
r
creature, that force,
criticising you for an hour
criticising you for an hour
g
criticising you for an hour
straight once a day, every
straight once a day, every
day, day after day.”
day, day after day.”
a
day, day after day.”
The music video for her
The music video for her
u
The music video for her
song Chandelier (which
song Chandelier (which
a
song Chandelier (which
she doesn’t appear in) was
she doesn’t appear in) was
one of the most talked-
one of the most talked-
h
one of the most talked-
about clips of the year,
about clips of the year,
i
about clips of the year,
attracting more than 260
attracting more than 260
g
attracting more than 260
million (and counting)
million (and counting)
(
million (and counting)
viewers on YouTube.
viewers on YouTube.
o
viewers on YouTube. ►
THE SHARE
ECONOMISTS
GARRETT CAMP & TRAVIS KALANICK,
FOUNDERS, UBER
If entrepreneurs Garrett Camp and Travis Kal
If entrepreneurs Garrett Camp and Travis Kalanick have
their w a y, traditional taxis will be a relic of hist
their way, traditional taxis will be a relic of history. Uber, the
their way, traditional taxis will be a relic of history. Uber, the
their way, traditional taxis will be a relic of history. Uber, the
online car service that connects peer-reviewed
online car service that connects peer-reviewed drivers with
fare-paying passengers, continued its global rol
fare-paying passengers, continued its global rollout this year,
and was valued at US$18.2 billion. Thanks to t
and was valued at US$18.2 billion. Thanks to these tech
billionaires, 2014 was the year the world bega
billionaires, 2014 was the year the world began to recognise
the share economy as a legitimate way of doi
the share economy as a legitimate way of doing business.
[[
THESO
CIAL
THESO
CIAL
ENT
R
EP
R
ENEU
R
ENT
R
EP
R
ENEU
R]
J
AMIEGREEN,FOUNDEROFFOUNDEROFONENIGHTONENIGHTSTANDSTAND
virginaustralia
{retrospect} NAVIGATE
t}
{retrospect} NAVIGATE
NAVIGATE
DECEMBER 2014 | 139
139
v12_NAV stars of 2014.indd 139
11/11/2014 9:27:58 AM