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Greu dar am reusit sa ma lamuresc si le multumesc tuturor celor care m-au ajutat.
Am reusit sa gasesc un dictionar mai rasarit de marketing in care sa figureze si definitia lui weighting.
Astfel MacMillan Dictionary of Marketing and Advertising (Ed.1998)defineste:
weighting= a means of attaching greater or lesser importance to a factor or variable. Weights may be assigned judgementally to reflect experience (cum este cazul nostru) or company policy e.g. in rating tables for screening new produsct ideas or based upon prior knowledge of the incidence with which the variable occurs naturally and which one may wish to modify e.g in Quota sampling one can emphasize those subgroups in which one is particularly interested by giving greater weight to them.
Multumesc inca odata pentru sprijin tuturor.

Greu dar am reusit sa ma lamuresc si le multumesc tuturor celor care m-au ajutat.
Am reusit sa gasesc un dictionar mai rasarit de marketing in care sa figureze si definitia lui weighting.
Astfel MacMillan Dictionary of Marketing and Advertising (Ed.1998)defineste:
weighting= a means of attaching greater or lesser importance to a factor or variable. Weights may be assigned judgementally to reflect experience (cum este cazul nostru) or company policy e.g. in rating tables for screening new produsct ideas or based upon prior knowledge of the incidence with which the variable occurs naturally and which one may wish to modify e.g in Quota sampling one can emphasize those subgroups in which one is particularly interested by giving greater weight to them.
Multumesc inca odata pentru sprijin tuturor.

Vad ca ai incheiat deja intrabarea. Eu intre timp am intrebat un englez american, care mi-a transcris fraza astfel:
an optimistic salesperson who has been forecasting sales has added an additional 25% to his forecast. To be within the range of the forecasted sales, he will have to reduce his forecast in the future to fall below expected sales to compensate for the excessive forecasting he created in those periods where he stated projected sales plus 25%.
Cred ca nici nu mai vrei sa auzi despre aceasta problema, dar poate te mai ajuta aceasta explicatie.

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