Page Performance

With that amount of likes you should be able to engage more of your followers.

Engagement Rate: 0.56%

The Engagement Rate is calculated by taking the total PTAT (people talking about this) and divide by the total number of likes. Our surveys has shown us that in order to reach success on Facebook you should have an engagement rate greater than 7%.

Posts by Pages

Posts per Week: 0.17

You should definitely publish posts more often. Your Facebook Page is almost dead.

Posts per type:

100%

By having a good variety in your posts, your fans never get bored and they can always expect something new and exciting. The variety in your posts is ok but we recommend that you post more photos.

Timing: Way off.

You publish many posts between 06 - 09 (GMT). But posts published between 15 - 18 (GMT) engage more users.

Length of posts: Less than 100 characters.

The length does matter. The majority of your posts are shorter than 100 characters which is appreciated by your followers!

Curiosity: You should ask more questions.

There are two major advantages to pose questions to your fans. It activates your fans leading to greater visibility for your Page and at the same time providing you with answers to questions that may be crucial for your company's sales and marketing.

Hashtags: Not using.

Create or be a part of big discussions on Facebook by using hashtags in your posts. This will expose your brand to relevant users that might find you interesting.

Comments:

Something might have gone wrong when we imported Gothenburg Metal Festival & Rock Scene Göteborg's posts. Only 2 posts could be retrieved which may be a result of you not publishing any more posts or that we are not allowed to obtain more from the Facebook Graph API. Because of this, our analysis may not be correct.

Posts by others

Everyone can post to your timeline?
Yes.

Posts by fans:
Very rarely.

Response Rate: Catastrophic.

What are you doing? Users write to you but you can not be bothered to respond?

Response Time: Not good at all.

You should respond more quickly to posts by others.

Comments:

You have some unanswered Posts by others which need your attention. Take a look.

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LikeAlyzer is a free analysis tool, by Meltwater, that provides companies and organizations with valuable tips and recommendations on how they can improve their presence on Facebook. For more information, please contact us.