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MKTG signs on as presenting partner of Ministry of Sports Marketing 2017

Dentsu Aegis Network agency MKTG has been announced as the presenting partner of the 2017 Ministry of Sports Marketing conference, taking place in Sydney on Tuesday 18 July.

This is the second year of the conference, which delivers intelligence and insight from leaders across sports and marketing, who are shaping engagement and transforming expectation in the industry.

It’s a natural fit for MKTG, a global business that specialises in connecting brands to people, and people to brands in exciting, valuable and memorable ways through the sport, entertainment and retail environments.

Matt Connell, Managing Director of MKTG Australia, said: “We’re very proud to be a supporter of the Ministry of Sports Marketing conference once again.”

“Last year’s inaugural partnership saw the conference deliver exceptional insights and learnings from around the world into the important role that sports plays in people’s lives, and how brands can tap into that passion for mutual benefits.”

“Both the sporting and marketing landscapes are evolving at a rapid pace and it’s critical that we stay in touch with developments in technology and sporting codes, while being fully prepared for changes in culture, business and human behaviour.”

“At MKTG, we focus on maximising experiences in our areas of expertise – sport, entertainment and retail – and making those moments more meaningful for fans, brands and sporting codes. Supporting the Ministry of Sports Marketing is an important demonstration of this commitment. We bring together the brightest minds in sport and marketing to challenge convention and demonstrate how we in Australia can continue to make moments mean more for clients and sponsors by leveraging their investments and driving more measureable ROI’s.”

Ben Parsons, Founder of conference organisers Iconoclastic Entertainment, said: “MKTG has a truly unique take on marketing through sport in the Australian market, and indeed around the world, and it’s terrific to have such a highly credentialed partner involved in the Ministry of Sports Marketing again.”

“MKTG’s pedigree is undeniable, with them having worked extensively with the biggest stadiums, sporting codes and top tier brands across Australia. With their renewed focus on making moments mean more for fans, sporting codes and fans, they are changing the way brands look at sport, sponsorship and entertainment. We’re delighted to have them on board and look forward to presenting an exceptional content agenda in 2017 with their support.”

MKTG is a leading global lifestyle marketing brand with 30 offices in 17 countries and nearly 1,500 staff around the world.

Locally, MKTG’s expertise in leveraging the value of sports sponsorship is unparalleled. MKTG is a long-term partner for the AFL, Cricket Australia and the FFA, recognised by these major codes as the best stadium communications solutions business in Australia.