The Malibu Piña Colada canned cocktail has been unveiled in the UK as a new drink for younger consumers to enjoy when looking for an alternative libation to drink this summer. Targeted towards 18-24-year-olds, the drink is premixed to perfection to make it easy to bring to a friend’s house or enjoy outdoors without having to pick up individual ingredients to mix together. The drink is being promoted by the brand with a social media campaign as well as proximity advertising to make it highly applicable for younger consumers to choose.

The Malibu Piña Colada canned cocktail acknowledges the rising popularity of alternative libations that are conveniently premixed to make them highly appealing to younger consumer demographics.