Social Media's Ad-Revenue Revolution

4/1/2014 2:56PM

Silicon Valley's buying spree shows no signs of slowing down. How much importance is being placed on social data? Jon Elvekrog, CEO of social advertising company 140 Proof, joins digits. Photo: Getty Images.

This transcript has been automatically generated and may not be 100% accurate.

... I ... welcome to Digits I'm slowing Constable sold in Belize questioning story shows no signs of slowing down yesterday it was reported in the West Regional ... Yahoo is looking to purchase online video service and GM ... will will always acquisitions mean for the future of advertising revenue and walk on an importance is being placed on social data ... for and so with joined now by John Kell The crawled CEO of one forty proof ... a social advertising cabinet SSN sounds like a bottle of booze in some level of very good news ... to thank you for being at john and welcoming to welcome to Digits ... what those yahoos wanted to buy candy and we say about the evolving state of ... the media ... it is to really big points about ... about the Indian first says video so Avici tissue the growing market and ... it's an area where I think yes we've been under represented a broadly Concur they're trying to develop more the more their assets ... I think this focus on video is that is a big opportunity for ... the the second piece is this concept of going off network ... so clearly ... they don't have huge video assets that Yahoo weak ... but Andy and I think in some regions the rest of the ... of the video world allows him to scale their digital assets off network and how does social Club play into this ... yet the source was another cute Randall another huge macro trends along with video ... um and ferocity the most compelling bed and maybe the most compelling bid for Yahoo about Social is that they that ... so ... I'm done best humbler their social network but then there's Facebook an interest in Twitter's future other properties that they're not can be a Blago on by ... um but that data weren't we enable advertisers to leverage that social data across the various networks ... to build audiences of scale I think that's really powerful opportunity ... looking to scale with video across a little bit of a hump ... to to get over is that all these pre rolled in front of of of video and to ... however shorted is us wanted to be sure someone watching a video and if you can deal with getting the video one it's beyond that is you want ... mobile revenue that ... hump is different from with stories that how ... how do you deal with apps is that the different yes everyone wants to write the content ... for us with his wife started one for a purpose he thought that this idea of getting relevant content ... in from the people was a more joyful advertising experience if you're pre roll ads ... can actually be targeted to things that you're interested in ... but that just makes it you know it it's the spoonful sure that makes that out the download is in ... this ... article among those on its becos mine in York City so ... mom collected at the firm after a bicycle but ... nevertheless it sits atop them what kind of advertising once a can expect in the future ... isn't yet we we fundamentally believe that social data this idea of what you're publicly sharing whether it's Opinion a part time non contrast ... falling some on Twitter like isn't that Facebook ... is this meant that will give you give advertisers this took into what people actually care about their interests as opposed to just what demographic so you aren't at the entrance to follow but complete concept that interest you and every teacher reading and dates ... what about when we hearing on the onthe bomb attacks side of the redness lot of things with him about native advertising ... one of the matter with video is that something that could work that doesn't end of this thing in if the muscle for you know me gadgets for the content ... the sudden we talked with ahead of the head of the segment is about native both are pre roll format and also something that ... um is more sponsorship integrated into video claim experiences there is a pre positive thing for users ... again ... um we look of a box perspective the better you can get that content matched the things you care about ... that I think is a big win for the franchise's these are so low bicycles and city bus with us ... thank you so much on all the crop ... the CEO of one forty per I'm Simon Constable and this is digits ...