Vibesbase Partnership Story -

Creating an opportunity for an actress to expand her brand, and for our fashion line to personify its values to better resonate with our audience after a re-branding.

Poetic Justice® presents The Vivica Fox Collection

The Line & The Product
Poetic Justice® is a fashion line created specifically for curvy women of color. The label has strong roots in denim and urbanwear, but as the brand’s target demographic grew and developed a new lifestyle, the label also needed to grow to reflect that lifestyle. With a need for a more sophisticated look and blatant high quality, the line needed a face that would draw attention to this elevation, but wouldn’t alienate its established customer base.

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The Icon

Vivica A. Fox, a household name, launched her career in movies catering to the African-American community in the 90s with cultural classics such as Soul Food, Two Can Play That Game, and Set It Off. Her roles helped establish her as an uber-feminine yet down-to-earth persona, making her an ideal match for the goals of Poetic Justice®. As Fox was expanding her brand into products for women, fashion was an authentic and natural off-shoot for her as well.

The Launch
To kick off the collaboration, VIBES BASE ENTERPRISES invited and hosted celebrities such as Tammy Townsend and Obba Babbatunde and Top Fashion Bloggers such as Essie Golden and Chasity Garner of Garner Style to The Ace Hotel in Los Angeles, CA on May 25, 2016 at 6pm. The event featured a signature cocktail, red carpet, and fabulous swag bags to bookend the night’s fashion show and exclusive interview between the lead designer of the collection and Vivica A. Fox. The night culminated with an exclusive preview of a tracksuit collection, specifically concepted by and for Vivica A. Fox.

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The Engagement
Fashion bloggers were not the only only way this collaboration reached the public. To create a buzz and authentic engagement with the customers, The Vivica A. Fox Collection by Poetic Justice® utilized fresh approaches such as video, Instagram, Facebook, and Snapchat. Customers got to see sneak previews of the product each season through snapchat, even occasionally being able to communicate directly with Vivica herself one-on-one. This created not only interested customers but deeply engaged repeat customers and brand ambassadors as each season’s product selection was revealed. The brand also utilized viral contests to spread the word, and build a new database for the collection, partnering with popular hot businesses like OnyxBox, SoulSwipe, Blavity, and Myavanna.

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Welcome to the Future of Celebrity Partnerships
The Vivica A. Fox Collection by Poetic Justice® proved to be not only a successful collaboration, but one that helped transform what celebrity collaboration could and should mean. Rather than resorting to making the celebrity icon merely talent, and a spokesperson. Poetic Justice® partnered with Vivica A. Fox to cater to the customer and serve their needs.

With the power of smart & reliable supply chain we are expert at the speed to market manufacturing for high-end fashion apparel of almost all categories in small and big quantity. We are striving to have products go directly from the factory floor direct to the consumer in the near future.

DESIGN

Brand-building innovative design in both conceptual or technical, by our creative & experienced design team, provides every customer with fashionable, quality and value in each market segment.

E-RETAIL

Excellent in operation of branding website under different E-commerce platform such as Magento, Shopify, etc. and are improving our sales through all different digital channels available on the market. Advanced technology in E-commerce traffic generation & conversion, managing & analyzing valuable data to predict sales trends and future merchandising strategies.

SHIPPING AND DISTRIBUTION

Our state of the art inventory & fulfillment management software system enables robust shipping and distribution capacities and provides “Direct to Consumer” fulfillment for our own web stores and our drop-ship retail partners Nordstrom, Belk, Neiman Marcus and etc. as well as the retail orders from all the Market Places such as Amazon, eBay, Walmart, and jet, etc. on top of the traditional wholesale BtoB business.

STRATEGY

With over 25 years experience of production and brand building in variety of market segment in fashion industry our merchandising, marketing and sales strategies helps ensure overall success of the brand and products lifespan at each critical point of the process.

MARKETING

Combining creative minded people with data scientists in our marketing team enable us to use most advanced digital marketing tactics together with conventional campaign for delivering the authentic message to stimulate enthusiasm and loyalty among customers for total brand experiences.