GUCCI Goes for the Green

Yes, you read that correctly. Following suit with other fashion icons, the luxury brand Gucci has made a first step forward on the eco catwalk.

And the sexy creative director behind the luxury brand known for its double “GG” symbol stands at the forefront.

Frida Giannini is her name and she designed (and models in the image above) this limited edition eco-friendly T-shirt in honor of the environmental film HOME, by Yann Arthus-Bertrand. The film was also funded by Gucci’s parent company, the PPR Group.

HOME expresses a deep concern for the earth. But rather than get overwhelmed and simply give up, Arthus-Bertrand suggests we work together to reverse the damage and change our destructive, wasteful ways.

The film features spectacular footage of over 50 countries, shot from the air. It’s a beautiful piece with an important message.

“Anyone who watches the film will not fail to be deeply moved by the incredible imagery captured by Arthus-Bertrand. It is a truly remarkable call to action for all of us to play a part in protecting the planet for the generations to come,” says Giannini.

Giannini’s T-shirt is made using 100% organic cotton and natural dyes. It features the Gucci logo integrated with the official HOME logo on the front; the back lists the name of each country shown in the film. It comes in a matching canvas tote and is available in both men’s and women’s sizes.