“Over the past thirty years, nothing has worked to fix our obesity crisis regulations have failed to arrest rising obesity rates, and consumers don’t stick with diets or exercise,” says Cardello. “The only way to fix America’s obesity problem is through the source big food corporations.”

Cardello, a former executive at some of the world’s largest food and beverage companies including Coca-Cola, Sunkist, Canada Dry, Anheuser-Busch, and General Mills directs Hudson’s newly launched Obesity Solutions Initiative. Hudson’s Obesity Solutions Initiative, the first of its kind, focuses on advancing pragmatic market-based solutions to pressing societal problems related to food. Hudson’s effort bridges the gap between the public health community’s push to reverse the obesity epidemic and the food industry’s aim to grow their bottom lines.

Cardello proposes a whole new approach to solving childhood and adult obesity. He suggests that: