Tapjoy to Present on Real-Time Analytics for Mobile Advertising at Strata + Hadoop World San Jose 2017

SAN JOSE, CA - March 13, 2017 - MemSQL, provider of the fastest database platform for real-time analytics, today announced an end-user presentation on real-time analytics at Strata+Hadoop World in San Jose. Robin Li, Director of Data Engineering at Tapjoy, and Yohan Chin, VP of Data Science at Tapjoy, will speak on how to build a real-time analytics engine with a Lambda architecture for mobile advertising.

Tapjoy to Present on Real-Time Analytics for Mobile Advertising at Strata+Hadoop World San Jose 2017 - Click to Tweet

Mobile is driving the advertising discussion today as people of all ages spend more time on their devices. With more than 10,000 active applications, 16+ million daily ad engagements, and over a billion total app downloads, Tapjoy knows mobile advertising.

To ensure that users have the best application experiences, Tapjoy has architected a Data Science service which handles ad-requests optimization and personalization in real-time. We'll share the critical considerations for building such a Lambda architecture and detail the methods Tapjoy used to evaluate and implement its real-time architecture. In particular, we examine how to achieve the end state -- the effect of combining offline and online power together to turn sophisticated algorithms into serviceable, data driven products.

MemSQL and Tapjoy

MemSQL powers the Tapjoy algorithms so advertisers can serve real-time end-user ads based on overlapping interests. Delivering high performance with robust analytics and low latency, MemSQL equips Tapjoy to run 60,000 queries per second across a cluster. In addition to speed, serving targeted ads requires a user database segmented by interests and demographic information. With MemSQL, Tapjoy customers reach the right user at the right time.

Connect with MemSQL at Strata + Hadoop World 2017 San Jose

March 14-16, stop by MemSQL Booth #1019 for demos, games, and giveaways: memsql.com/strata

About MemSQL

MemSQL delivers the leading database platform for real-time analytics. Global enterprises use MemSQL to achieve peak performance and optimize data efficiency. With the combined power of database, data warehouse, and streaming workloads in one system, MemSQL helps companies anticipate problems before they occur, turn insights into actions, and stay relevant in a rapidly changing world. Visit memsql.com or follow us @memsql.