Excellent Book on Television News

by A customer on 11/12/2010

This is an excellent book on television news. It gives the history of local news with all the details on star anchors, focus groups, news consultants, and how news is decided. It says there is more behind the news than the image of Walter Cronkite. I would recommend the book for anyone interested in how the news is made.
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Product Overview

News is People is the first book-length account of local TV news, taking readers behind the scenes of more than 50 years of broadcasting. As local newscasters continue to invest resources into meeting the needs of their audiences, local newscasts continue to grow and gain public approval, giving them an edge over network news.

News is People includes 200 interviews with station managers, news directors, producers and anchors, and addresses many issues facing local network news today such as: -- Criticism of news media-- Tension between "high-reporters" and "average American viewers"-- Spreading influence of news consulting

Media students and professionals, as well as regular viewers, will benefit from this account of the history behind a primary source of information for an estimated 150 million Americans.