Blog

Set visions PIX CGI department have certainly been busy over the last few months producing everything to deliver the iDesign Tile Visualiser. The PIX department have been painstakingly and meticulously producing the thousands of textures and sets needed to deliver the photorealistic final product.

3D has definitely taken off over the last few years but it wouldn't be where it is today without the backing of our skilled photographers who not only photograph the textures but also help light the CG sets.

Occasionally we hear photorealistic 3D renders and
home interiors CGI referred to, as an offshoot of architectural cgi. Perhaps
this new standard of cgi photorealism will someday revert back to its
architectural beginnings? Maybe it’s a common quality to share?

Through our brand PIX, we have recently seen more
of our images featured in the Sunday Times ‘Home’ magazine. This time for a
leading a developer, albeit interiors, but who knows what the future holds.