"The hosted unified communications (UC) market is rapidly growing as part of the new era of communications," said Brent Kelley, senior analyst and partner at Wainhouse Research. "Integrated IP-based voice and video are an important part of any UC network, and it's crucial for vendors to offer a fully interoperable solution. BroadSoft and Polycom have the ability to deliver this to market today because V2Connect tackles the challenges of how enterprises deploy, manage, and use voice and video, critical components of a comprehensive UC solution."

Enterprises typically operate a heterogeneous IT environment where voice and video operate independently over disparate networks. Until businesses move to all IP-based networks, end-to-end connectivity remains a challenge. Furthermore, integrating third-party systems such as instant messaging or presence is costly and complicated as two interfaces are required to connect to voice and video systems.