Business

11May2016

WIT graduate and SEO practitioner highlighted the importance of understanding the basics of SEO to BA (Hons) in Marketing & Digital Media students

The School of Business was delighted to welcome John Coleman back to WIT, to deliver a workshop on Search Engine Optimisation (SEO) to the 4th year class of BA Marketing with Digital Media, as part of the Digital Marketing module, delivered by Joe Griffin, lecturer in Digital Marketing & Social Media.

John provided invaluable insight into SEO, from a practitioner’s perspective, and gave the students the opportunity to develop an SEO strategy for fictional product launches from enterprise businesses during the workshop. The workshop was well received amongst the students.

According to John "For the majority of websites, organic traffic is their highest traffic source. For marketing students today not to understand the basics of SEO and how to safeguard this online marketing channel is unthinkable."

John is a WIT graduate and a leading SEO specialist with ICAN, a full service marketing agency in Dublin and Belfast. He also lectures with The Fitzwilliam Institute on their Digital Marketing Postgraduate programme as the subject lead on SEO. John has worked with some of the largest companies in the country across every sector imaginable. He also provides to freelance SEO consultancy to some well known professionals such as Garry Cohn of Cohn Design and more.