Maybelline New York launches Its First-Ever Lightweight Matte Lipstick – The Powder Mattes*

launches Kelsey Merritt as the latest addition to its roster of Maybelline girls

Manila, 2017 – While many makeup junkies are still head over heels for matte lipsticks, they are more than familiar with how their favorite mattes may feel dry and heavy on their lips. Girl, fret no more! Gone are the days of dry and heavy matte lipsticks as we welcome Maybelline New York’s first ever lightweight mattes, The Powder Mattes by Color Sensational from Maybelline New York.

This newest collection was launched in an airy, peppered in pink, red, and white party, which also introduced the newest addition to the roster of Maybelline girls – Kelsey Merritt.

“The Powder Mattes collection is really the first-of-its-kind! It is infused with twice the saturated powder pigments and honey nectar that gives you that lightweight feel on the lips so that dry and heavy matte feel can all be gone,” says Kat Diaz, Senior Product Manager for the Maybelline Philippines Lips category. “And that’s not all! We know every girl is head over heels for various lipstick shades and well, I’m happy to say that Powder Mattes has got all shades covered --15 shades from nudes to pinks to reds.”

Another highlight of the event was the introduction of Maybelline Philippines’ newest brand ambassador, Kelsey Merritt.

The newest Maybelline girl, Kelsey Merritt,

wearing Plum Perfection from The Powder Mattes lipstick collection.

“We’re really excited to work with Kelsey Merritt this year as our newest Maybelline girl especially because she truly exhibits what a Maybelline girl is – someone who makes it happen,” says Cary Co, Marketing Director for Maybelline New York. “With Liza Soberano who endorses our Face and Eyes products, Kelsey will be our lead ambassador for Lips,” Co adds.

Thinking that becoming a Maybelline girl was just a dream, Kelsey has expressed both appreciation and excitement to Maybelline for choosing her as one of their ambassadors. “Though I’ve worked with Gigi Hadid on a commercial for Maybelline, it never crossed my mind that I might one day actually become a Maybelline girl. So I’m thrilled and looking forward to what’s in store for me this year. To be a part of the Maybelline family and to help inspire young girls to follow their dreams no matter what is a great honor! Let’s make it happen!”

The Powder Mattes collection will be available at Maybelline counters starting March 2017 for P299. To know more about Maybelline’s promos and for updates, visit Facebook.com/MaybellinePhilippines and get inspired by our Instagram account at @welovemaybelline.