In 2010, Matter applied for a Sappi: Ideas the Matter grant with TreeBaltimore as our nonprofit partner. The Ideas that Matter grant awards close to a million dollars each year for design firms who partner with nonprofits to create innovative marketing campaigns that inspire positive change in the world. Matter was one of 12 North American firms to receive the grant in 2010. Over the next 12 months, we created this inspiring and accessible campaign that appeared on buses and bus shelters, in local print publications, on street banners, t-shirts, door hangers, magnets, brochures, flyers and more. With this highly visible campaign, TreeBaltimore was able to mobilize Baltimore City residents, business owners and schools to plant and care for more than 20,000 trees in dense urban areas. The effect that these trees have on air quality, utility bills, property values and the overall economic and environmental health of the city continues to grow as the trees mature.