These are our four-step process for a strategy for search engine optimization for your online needs

Step 1: Target Market Business Analysis

Website analysis. Analysis of meta sets/keywords, visible text and code to deter­mine how well you're positioned for search engines. For example, how much code do you have on a page compared to text?

Competitive analysis. Examination of content keywords and present engine rank­ings of competitive websites to determine an effective engine positioning strategy. Pick the top five results in the Google listing results to begin this process. Expand as necessary. Use tools such as Semrush.com and Keywordspy.com.

Initial keyword nomination. Development of a prioritized list of targeted search terms related to your customer base and market segment. Begin with this: What would you type into a search engine to find your business website or page? Then, ask your customers!

Step 2: Keyword Research and Development Keyword analysis. From nomination, further identify a targeted list of key­words and phrases. Review competitive lists and other pertinent industry sources. Use your preliminary list to determine an indicative number of recent search engine queries and how many websites are competing for each key­word. Prioritize keywords and phrases, plurals, singulars and misspellings. (If search users commonly misspell a keyword, you should identify and use it). Please note that Google will try to correct the term when searching, so use this with care.

Baseline ranking assessment. You need to understand where you are now in order to accurately assess your future rankings. Keep a simple Excel sheet to start the process. Check weekly to begin. As you get more comfortable, check every 30 to 45 days. You should see improvements in website traffic, a key indicator of progress for your keywords. Some optimizers will say that rankings are dead. Yes, traffic and conversions are more important, but we use rankings as an indicator.

Goals and Objectives. Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement. Start simple, but don’t skip this step. Example: You may decide to increase website traffic from a current baseline of 100 visitors a day to 200 visitors over the next 30 days. Or you may want to improve your current conversion rate of one percent to two in a specified period. You may begin with top-level, aggregate numbers, but you must drill down into specific pages that can improve products, services, and business sales.

Place strategic search phrases on pages. Integrate selected keywords into your website source code and existing content on designated pages. Make sure to apply a sug­gested guideline of one to three keywords/phrases per content page and add more pages to complete the list. Ensure that related words are used as a natural inclu­sion of your keywords. It helps the search engines quickly determine what the page is about. A natural approach to this works best. In the past, 100 to 300 words on a page was recommended. Many tests show that pages with 800 to 2,000 words can outperform shorter ones. In the end, the users, the marketplace, content and links will determine the popularity and ranking numbers.

Develop new sitemaps for Google and Bing. Make it easier for search engines to index your website. Create both XML and HTML versions. An HTML version is the first step. XML sitemaps can easily be submitted via Google and Bing webmaster tools.

Submit website to directories (limited use). Professional search marketers don’t sub­mit the URL to the major search engines, but it’s possible to do so. A better and faster way is to get links back to your site naturally. Links get your site indexed by the search engines. However, you should submit your URL to directories such as Yahoo! (paid), Business.com (paid) and DMOZ (free). Some may choose to include AdSense (google.com/adsense) scripts on a new site to get their Google Media bot to visit. It will likely get your pages indexed quickly.

Step 4: Continuous Testing and Measuring

Test and measure. Analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance. Test the results of changes, and keep changes tracked in an Excel spreadsheet, or whatever you're comfortable with.

Maintenance. Ongoing addition and modification of keywords and website con­tent are necessary to continually improve search engine rankings so growth doesn’t stall or decline from neglect. You also want to review your link strategy and ensure that your inbound and outbound links are relevant to your business. A blog can provide you the necessary structure and ease of content addition that you need. Your hosting company can typically help you with the setup/installation of a blog.

For free analysis and review on your website / online portal kindly stay in touch with our team today

DiscoverThe first step is to discover and define the exact needs and goals of your business. Your job is to teach us your vision, and ours is to bring it to life. A few examples of questions which will be addressed during this phase:

Is the site a tool for existing clients or a way of generating new business? Do you sell products and/or services directly through the web or would you prefer to generate leads that you can follow-up for further dialog? Do you require some kind of content management system? What technologies will be necessary to use for your web site?

Most importantly, how do you intend to receive your visitors? You may have the best site in the world but without visitors it is useless. The best method is through Internet search engines such as Google, Yahoo, and MSN. Therefore your site must be designed with search engine optimization and good coding style in mind right from the beginning.

The discovery phase clearly states the problem, and contains all of the information needed to design a solution to the problem.

DesignAfter we've completed the discovery phase and received the client's approval, we come to the design phase. Keeping in mind all your goals and priorities we will begin to design graphic and layout samples.

The site's navigation structure is one of the main focuses here as well for it must be highly optimized and quick and easy for your visitors to browse. Often an alpha site will be created without graphics to see if the site's navigation and ability to deliver content works.

When both our design team and you, the client, are completely satisfied with the proposed "look and feel," we then move forward with development

DevelopIn the development phase, the web pages drawn up in the design phase will be created and optimized. Import and conversion of all database information is done at this time. Great attention to detail is given and we and utilize standard conventions for good programming style - site-wide CSS stylesheets, web-based content management systems, highly optimized graphics, etc.

Functional beta versions of the site are created and every aspect of it is tested thoroughly before site launch. Clients can watch the progress of their development and participate in testing on our development servers. The final site optimization is always done by hand using a text editor for every site we publish, no matter what application was used to create your site!

DeployThe final stage of the site's creation is deployment. Once it is demonstrated that the web site functions as desired and outlined in our agreed upon proposal, it is published on your public Web server for all to see. Launches are pre-planned to ensure minimal interruption to business functions.

Only now after successful deployment should your site be submitted to search engines and directories. Off-page search engine optimization can now be performed along with all other web site marketing strategies.

MonitorAs a full service I.T. solutions provider, we go beyond the standard 4-Ds development process. Since we frequently provide web hosting and SEO services for our web development projects, we are committed to the ongoing success of your web site, and thus our relationship does not end. Monitoring your site for errors, performance, and visitors statistics play an important role for long-term success

MaintainAs your business requirements change, so too will the needs of your site. Successful web sites that generate visitors day after day, year after year must be kept up-to-date with fresh new content. This is why we offer web site maintenance services to all clients, whether or not STL initially created your site. In time, your site may become outdated and need a fresh look, and so the process begins anew, and we will be here to help.

Talk to out experts today to advice you for free on what you are supposed to do to have a professional website.

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