As Xperia becomes critically important for Sony's business in India, the company plans to triple its investment to Rs 300 crore for marketing Xperia in April 2013-March 2014, the statement said.

"In addition to having Kaif as a centrepiece in the print and electronic advertisement campaign, Sony will also launch an outdoor campaign, enhance shop-front display, organise roadshows and use cinema and digital platforms," it added.