Growing Your Dojo – #1, Grab Bag

(This is a series of blog posts following along with Michael Massie’s Growing Your Dojo series of emails and how MasterVision can help with each of the steps. You can sign-up for Mike’s daily email list here.) We’re talking about Michael’s Step #1:

Step #1 – Lead generation. Minimum 30 leads a month, generated from multiple sources, so if one source dries up (think “internet marketing changes every five minutes” here) you still have a dozen other lead sources bringing you new prospective students.

We talked specifically about Sources and Introductory Lessons in MasterVision help you deal with the prospects you gained from your lead generation. Below is a simple list of other things MasterVision can do that help with this as well. If you don’t know what these things are or how to use them, get in touch with me!

MasterVision categorizes your leads as Prospects (Status code = “P”) and Open Prospects (Status Code = “O”). A Prospect is a lead that you’re actively trying to turn into a student. An Open Prospect is one that you have maybe given up on. MasterVision will automatically change a “P” lead to an “O” after 6 months. You can change that time in the Tools > Options.

The Infocall History report will show you how many leads you entered into MasterVision, whether they had a callback, did they make an intro appointment, did they attend that appointment, and did they enroll. Use this report to make sure you’re following up with all the leads you paid to get.

The Source report will show you, for each of your sources, the cost to get a lead and the cost per enrollment. Use this report too see what marketing sources are working the best for you.

Use the Appointment Book to track what intros you have for a day and what callbacks you need to make.

From the Student form you can email or text a prospect. Use this to quickly and easily stay in touch with your leads: Remind them of their upcoming intro appointment, send them instructions on what to expect/wear for an intro, or an introductory brochure for your school.

The Message function let’s you create standard email or text messages to send to a lead. Don’t type it out every time!

The Selector will let you create mailing labels for Prospects and/or Open Prospects. Send postcards to your prospects about upcoming school events or special offers for enrolling.