In 2005, for instance, when Apple announced a new Mac operating
system, it hung banners at its developers conference that said,
"Redmond,
start your photocopiers." Microsoft is headquartered in
Redmond.

More recently, Apple has been suing Samsung, accusing it of
copying the look and feel of the iPhone.

With this ad, it's playing off the copying accusations while
promoting its own green objectives.

It, of course, should be noted that Apple copies stuff all the
time. It copied Android's notification center. It also copied the
quick access to settings like WiFi, Airplane mode, and Bluetooth
in the control center.