A new drama set in the world of morning TV, starring Jennifer Aniston and Reese Witherspoon, has landed at Apple.

The untitled series, also executive-produced by both actresses, was highly sought after by several streaming and cable networks, with HBO and Netflix considered top contenders. But Apple — armed with a $1 billion war chest for a big push into original programming — won, in part by committing to two seasons of the series, each 10 episodes, that will premiere as early as 2018.

Reese Witherspoon talks about her experience of abuse in Hollywood before speaking about honoree Laura Dern at the 'Elle' Women in Hollywood event.(Photo: Frazer Harrison/Getty Images for ELLE)

The morning-TV project marks Aniston's first regular role on a TV series since NBC's hit Friends exited in 2004. It's also her on-screen reunion with Witherspoon, who guest-starred in Friends as the younger sister of Aniston's Rachel Green. Witherspoon starred in and produced last year's Emmy-winning HBO miniseries Big Little Lies. Jay Carson (House of Cards) will serve as head writer and showrunner.

It's believed current plans calls for both actresses to play hosts of a fictional network morning show. Apple promises "an inside look at the lives of the people who help America wake up in the morning, exploring the unique challenges faced by the women (and men) who carry out this daily televised ritual."

In September, Witherspoon told Peopleshe and Aniston were having "so much fun brainstorming and laughing and sending each other emails" about the series. The Hollywood Reporterfirst reported news of the project in July.

Still unclear: How and where the series will be distributed. To date, Apple's original projects Planet of the Apps and Carpool Karaoke have been released on the subscription-based Apple Music platform, but tech analysts expect Apple to broaden that strategy.