Gwyneth Paltrow's bee therapy

Gwyneth Paltrow in Lindex campaign

The Oscar-winning actress has been waxing lyrical about using bee stings as a cure.

The 39-year-old says she loves the small black and yellow insects, and has even undergone 'bee venom therapy' to help rid her of an injury.

'You know when you start hearing about the same thing from different people at around the same time?,' she wrote in her Goop newsletter. 'This has been happening to be lately in regards to, well, bees.

'I was recently given bee venom therapy for an old injury and it disappeared,' she explained. 'I was recommended bee pollen, raw honey and propolis for various purposes.

'So far, these recommendations have worked for me.'

Lindex have chosen Gwyneth for their new Modern Preppy range, saying they chose her because she is 'practically synonymous with the Modern Preppy look.'