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Corporate Positioning for a theatre legend.

For forty years, Cameron Mackintosh has helped to create the success story of the current West End theatre with shows from Oliver to les Miserables. But he has achieved a lot more besides...

Story

Creative Director Mark Borkowski, worked side by side with the theatre producer to secure his legacy around the time of his fifty years in the West End, and the corporate business positioning of his overall brand through a series of key profiles.

Impact Highlights

Cats, Les Miserables Producer Now World's First Theater Billionaire

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How Cameron Mackintosh transformed musical theatre into a cash machine

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Sir Cameron Mackintosh says his foundation will not be able to create new productions after his death