“We viewed the New City Terrace as a place where we could be our most creative during the Transformation of the building,” said Valerie Camillo, president of business operations for the Flyers and Wells Fargo Center. “We sought to create a space that would be a destination unto itself – something that inspired people to buy a ticket because they just had to experience it.”

The Assembly room covers approximately 23,000 square feet and accounts for about half of the level that was formerly reserved for private groups.

The open concept bar and lounge includes two eateries, two bars, four fireplaces, game screens and communal seating areas.

Source/Wells Fargo Center

South Bar at the Assembly Room in the Wells Fargo Center.

Tickets to the Assembly Room will start at $25, the Flyers most affordable price point and the lowest available in the NHL.

“We’ve all seen the data suggesting that many fans, especially younger fans, are being priced out of the live sporting event experience,” Camillo said. “So the first thing we wanted to do was create a ticket that was affordable.”

Source/Wells Fargo Center

The Liberty Lofts are open plan “suite” spaces located along the south end of the Wells Fargo Center.

Named after the Assembly Room inside Independence Hall, the space will feature historic Philadelphia-themed drink specials including "The Sexy Franklin" and the "Smoke Signal Old Fashion," as well as local bites like Old Philly Loop Pretzels, Tavern Cheesy Tots and Berry Chocolate Mini Trifles.

Source/Wells Fargo Center

Revolutionary Row is the only fixed seating area in the Wells Fargo Center's New City Terrace. Fans can access these front row balcony seats only through a season ticket package.

“Anyone can offer a ‘cheap ticket,’ but we have higher ambitions,” Camillo said. “We want to create a first-class experience at an accessible price point.”