February 14, 2016

Celebrating Filipinos' love affair with the new Jollibee ads debut this Valentine’s Day

Jollibee, the nation’s favorite fast food chain has its own fair share of life’s experiences and surprises. Capturing the country’s largest fast food chain’s enduring love affair with generations of Filipinos, Jollibee’s four new made-for-digital videos are now available for viewing online in time for Valentine’s Day celebration. To tug at viewers’ heartstrings are stories inspired by real-life experiences that all show how Jollibee has played a meaningful role in the lives of Pinoys.

Jollibee marketing and advertising people with the new TV ads cast and director during the media premier held at My Cinema in Greenbelt 3, February 12, 2016.

One of a very emotional moments I had last Friday, during the exclusive media premier held at My Cinema in Greenbelt 3, with the members of the press were treated to an advanced viewing of 4 heart warming “Mga Kuwentong Pilipinong pinasarap ng Jollibee” videos.

Francis E. Flores, Jollibee Global Brand Chief Marketing Officer said, “Every Pinoy can relate to the TV ads as they are based on real stories from our customers. They depict the everyday lives of Filipinos and how they express their love to their families, and the role that Jollibee plays in making each memory more memorable.”

The stories are told through the eyes of a real-life and long-time store manager, who through 22 years have seen more than her fair share of families bonding at Jollibee, which has served as a happy second home for most Filipinos. This is captured in the omnibus video which ties all the stories together.

The “ALMUSAL” video features an old couple who regularly gets breakfast at Jollibee, getting the same meals as part of their daily morning routine. The story takes a bitter sweet twist as the husband carries on the breakfast tradition with their daughter when the wife passes away.

The “TAGPUAN” video features a young boy who got lost in the mall and was found by his mom at Jollibee. The story capitalizes on accounts of real moms’ precautionary practice of telling their kids to go to the nearest Jollibee store if they get separated at the mall.

The “JABEE” TVC features a toddler who’s first word is “Jabee” (baby talk for ‘Jollibee’), and he utters this line all throughout the day, signifying his fondness for the brand. Emphasizing how Jollibee’s influence is strongest among kids at the "Jabee."

“It is really quite a challenge to be able to capture the different kinds of bonding moments that Filipino families have shared inside Jollibee stores throughout the years. Lucky for the team, we had a wealth of personal experiences to draw from, coming from real customers through the years who have made lasting memories in a Jollibee store. We, the cast and crew, hope that these Jollibee videos bring you on a journey to be closer with your families,” Ianco Dela Cruz, TVC Director, said.

Jollibee Global Brand Chief Marketing Officer and Head for Marketing of Jollibee Philipines, Mr. Francis Flores with the cast of Jollibee’s newest series of television commercials celebrating the Filipinos’ love affair airing this Valentine’s Day.