Do you have to like or know much about your niche?

Liking
I imagine that as long as you're making money with a certain niche it shouldn't really matter if you like it much, correct?

Knowing
Ok, I know this sounds stupid but I've noticed a lot of people go after whatever the hottest niche is. Is it possible to be knowledgable of just about everything? That doesn't sound right to me. Do some people just wing it when it comes to some niches? Meaning they don't know much about it but try anyway because the risk is low and the reward is potentially high.

No you do not have to like something to have a niche about it BUT it will make the page more believable and easy to work with if you do actually like it. Sometimes on pages I can feel a persons genuine passion for something and sometimes I just know they are blowing smoke.

No you do not have to like something to have a niche about it BUT it will make the page more believable and easy to work with if you do actually like it. Sometimes on pages I can feel a persons genuine passion for something and sometimes I just know they are blowing smoke.

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Pretty much this, another upside would be the fact that you could write the content yourself if it's a niche you enjoy.

It's better to know something about the niche. This helps you with content creation. This isn't always the case. But, I would say a plumber would do better in the home improvement niche than an attorney and vice versa.

What gets me is that they go for the most competitive niches as their first project. They choose weight loss, payday loans, making money online, selling social media mentions. If they are local, they target Dentists.

They have no imagination. I made a lot of money a couple years ago off Fenix flashlights (TK70 flashlight, 2 sets of high discharge batteries and a charger, $450 a pop on Amazon when they first came out, sold a bunch of them and TK41's.) I know someone doing very well in sewing machines. Its a hell of a lot easier that the "IM" everyone here seems to be trying to do.

I often read on this forum "I need help with my site", so I go there to see what the problem is, and its Pharma, or Gambling, or ridiculously difficult shit like that. Often the content is obviously not written for an American audience.

On top of that, some people offer services but you cannot figure out what the site is actually offering.

"We are a value added company that helps the diversification of your business profile using proven metrics and proprietary systems.

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WTF does that shit mean?

No one ever says, I'm selling high end blenders, or table saws and stuff. Things with almost no competition that people buy everyday.

You have people on this forum having to ask if their keyword density is OK, or if they should get do follow links. They come on here after 2 weeks and ask why their site isn't ranking.

And yet they think they are going get into the top three against some of the best in the game in that niche, the top 10 in the world and rank it with out spending money.

People need to get a grip on reality, and learn to find keywords.

The best keyword in the world is one you actually have the ability to rank for.

If your ability is small, (or you are smart) your niche should be (is) less competitive.
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