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James was Chief Technical Officer of Tangozebra, a European leader in digital advertising technology, and subsequently Lead Technical Architect of DoubleClick (now part of Google). He’s also contributed to various open source projects including Xapian and Gnome, and to open standards including Atom (RFC 4287, rather than the song by Cannibal Ox).

Norm was Front End Architect for Yahoo, where he defined best practices, coding standards and quality for web development internationally. He has also co-authored a book, written several articles and spoken at conferences on various aspects of web development.