Nature-branded journals (such as Nature, Nature Photonics, Nature Physics, etc.) are some of the most prestigious and important scientific publications in the world today. To maintain the quality and high impact factor of each journal, the editors rigorously select papers that provide conceptual or technological breakthrough according to stringent acceptance criteria and a unique reviewing process. In this talk, I will explain the general criteria for getting published in Nature Photonics and provide some advice for submission. This information should also be helpful when submitting to other Nature-branded journals, as they share a similar review process and acceptance criteria.