Single Path

Project Description:

Back in the day, you took a road trip with snacks and a TripTik. We brought the iconic booklet back to life for Single Path, and used it to create a roadmap for school superintendents on their 1:1 journey. The piece was structured around the nine key implementation factors from Project RED, a prominent study. Flaps opened to reveal tips and testimonials, and a mini-quiz helped recipients assess their 1:1 readiness. They were driven to a landing page to review their score and take the full evaluation. Single Path was positioned as a 1:1 expert and recipients received miles of valuable information.