KCOM Brand Merger

“I love it! I think this really gets the message across simply and (I’m sure by design) it feels like the message is being delivered as our new ways of working intend communications to be.”

Andrew Haskell – KCOM

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KCOM’s need

To engage and connect employees as the company merged their five brands into one customer-facing brand.

Our approach

A meticulously planned programme that applied functional and practical communications to spark behavioural and attitudinal transformation – through a mix of engaging visual, auditory and kinaesthetic approaches.

The outcomes

‘I understand how I can deliver our new brand promise’ – average score 8.1/10

‘I understand what our ways of working mean to me’ – average score 8/10

Award winner Best Campaign

CIPR Pride Award 2017

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