Virtual Choir 1: Lux Aurumque

243 videos featuring 185 singers from 12 countries

Virtual Choir 1 ‘Lux Aurumque’ was launched in March 2010 and featured online performances by 185 singers. It received over 1 million hits in the first two months of its release, and has since been watched by nearly 5 million people.

It began in May 2009 as a simple experiment in social media, when Britlin Losee – a fan of Eric’s music – recorded a video of herself singing ‘Sleep’ and shared it on YouTube. After watching the video, Eric responded by sending a call out to his online fans to purchase Polyphony’s recording of ‘Sleep’, record themselves singing along to it, and upload the result.

Scott Haines generously volunteered to cut the video together. Eric was so impressed by the result that he decided to push the concept to the next level by recording himself conducting ‘Lux Aurumque’, and asked Virtual Choir members to sing along to that. Once again, Scott edited the audio and video and produced the very first Virtual Choir.

With extensive global media coverage, it went on to have multiple AV installations across the world and was incorporated into development programmes by companies such as Cisco, who used it at the Event Marketers Summit to demonstrate the power of video in bringing people together.