CASE STUDY- CIBC: Using Data Analytics to Drive an Omni-channel Experience and Business Results

Omni-channel is a long and evolving journey and historically tracking metrics by channel is not easy. Hone your ability to leverage data and analytics to improve customer experience and satisfaction. Explore the strategic approach and initiatives as a data-driven organization:

-Effectively interact with customers across channels
-Influence usage of various transactional channels
-Adjust investments in each channel and developing capabilities

Improve customer experience by providing an efficient and consistent experience across channels, made possible through data and analytics.