How Krumel from Advert Point Has Increased Its Clients’ Organic Traffic by 78% in One Month

This is a TRUE & SUCCESSFUL story from Krumel – Founder & CEO at Advert Point, with 10 years of experience in the search marketing field, written and documented by himself.

We optimized 6 articles from one section of a blog and increased the organic traffic by 78%.

Background

One of the issues we are facing at Advert Point is the constant challenge of increasing our clients’ traffic organically. The SEO landscape is ever changing and the focus on quality content is more important than ever.

Fortunately, cognitiveSEO came up with a complete solution for this, combining the old school SEO metrics with digital marketers’ current needs. If you’re a content marketer, this tool can really lower your efforts of creating the best content on the internet and bring traffic to your site.

Content Optimization Process

We first made some keyword research with the Keyword Tooland used the Content Assistant for content optimization for one of our clients, following the article selection sent by them.

We’ve optimized 6 articles from one section of the client’s blog with the purpose of increasing the web traffic. The strategy was to first introduce the long tail keywords and then focus on the main phrases. There were 3 steps in our strategy:

We first added some of the suggested keywords. We looked in particular for keywords with a high number of organic searches.

Waited for a few days then we added some more keywords reflecting the main query. As a tip, I suggest you look in the Ranking Analysis to see how the landing pages for the related query look like. It can help you get insights for future optimizations. At this stage, adding a few internal links to the optimized article can bring more benefits and make your content stronger. It will increase your chances to hook the users and guiding them to stay more on the site.

Then we rewrote the description to provide important information on SERPs.

The rankings were almost immediately improved. And we efficiently increased the visibility in SERPs and traffic.

It’s quite easy to understand and use the tool. It offers useful information for content writing and some good hints regarding the potential keywords to use when you create optimized content.

It was effortless for me to take actions and plan things when I had access to an all in one place tool. The recommendations made by the tool are pretty accurate, and this is important when you use tools. Not to mention that it’s a real help in discovering opportunities and improve quality of content. Forward to that, it will help you grow your business.

I would definitely recommend it to my clients. Now it’s easy to play. It’s a must tool.

Results After Using the Content Assistant Tool

We reoptimized the page using the Content Assistant. There were 3 phases in our strategy. We first added some of the suggested keywords, waited for a few days then we added some more keywords reflecting the main query. Then we rewrote the description to provide important information on the search engines. It is an important aspect if you also want to lower the bounce rate. Say in the description exactly what the user will find on the landing page.

You can see in the next screenshot how beautiful the article grew after using the tool.

The re-optimized page had an increase of organic traffic YOY with 78% compared with last year, same period.

After ranking on Google’s second or third page for a while, we’ve jumped to #1 page in Google really fast. We succeeded in increasing website traffic, conversion rates and gaining much more unique visitors. All because we’ve followed a natural and effective way to improve the rankings. The Keyword Tool and the Content Assistant was a help, a guidance telling us what keywords to use. The search volume for specific keywords was also an important trigger.

I also experienced with other pages. We tested by optimizing two new pages.

We had to optimize the content for many queries; the topics can generate traffic from more than 2-3 important keywords. The strategy was to first introduce the long tail phrases and then focus on the main keywords.

We played safe, just wanted to raise the pages close to important positions and then naturally let them rank in time. Yet, the results were amazing.

For another client, we optimized 6 articles from one section of a blog and increased the organic traffic. We wanted to raise the organic traffic for one important section of a blog. We picked 6 articles with different topics, then made research with cognitiveSEO Keyword Tool and used the Content Assistant to reoptimize the pieces of content given by the client. This was a method for driving traffic and increasing the ranks for the relevant content.

We easily increased the visibility in SERPs and traffic for those articles using the tool.

This content marketing strategy was very good because, as you can see, the rise was constant and natural, no weird spikes and drops. It was a smart way to increase traffic, nice and steady.

The method we used can work very well for some and should be adapted by others and included in the content strategies each business has. The marketing tips I gave along the way can help them achieve similar results. An online business can benefit a lot from this guideline. Getting more traffic to your website has never been more effective than this.

Disclosure

This is not a paid post and cognitiveSEO didn’t make any kind of agreement with the author. This is Krumel’s success story, written and documented by himself. Please feel free to share your thoughts on this story with us.

Andreea is an enthusiastic Copywriter @ cognitiveSEO who has a love for creativity and writing. When she is not watching for the 10th time the TV series Friends, she enjoys a good book and a glass of rose wine. She likes to see life from different angles (and cities).
Motto: Eat, think and travel often.

Very informative post and the way you achieved is actually actionable. Keyword analysis is surely one of the most important and crucial things we need to do for better optimization and ranking. Would like to check the tool, though I used keyword planner till date.
I have got one question for you or may be anyone from CognitiveSEO can answer me. Question is, do you think that https is a ranking factor today? Yes, it’s a bit off topic but I still asked.