Gloss + Glow Brand Identity

Gloss + Glow Brand Identity

Gloss + Glow is a boutique agency that provides PR and content creation services for beauty and lifestyle brands. I designed the brand identity, content and website for the brand's launch. Check out the website here.

Role: concept development, design, illustration

The brand had to feel premium, yet approachable. We also wanted it to speak to the nature of the beauty industry, but without feeling cutesy or delicate. I developed the "Double G" monogrammed lockup in a thick, round font, because it feels powerful and also friendly.

To fulfil the client's desire for a playful brand, I developed these illustrations to populate the website and brand social media pages: