AN HONEST REPORT.

JANUARY 30th 2012 AT 7.00PM CET Over 20.000 people watched as Honest by went live on January 30th 2012 at 7.00 CET. The Financial Times' Vanessa Friedman was the first to cover the story. "The most subversive etail initiative I have seen. I think it has the power to transform the fashion industry. Really. You know I don't say these things lightly." The world's first transparent company was born. Here are some results and numbers we have put together for our first season. Discover our ups and downs and our plans for the future!

APRIL 5TH 2012 On April 5th 2012 Honest by launched its first collaboration collection with Canadian designer Calla Haynes. Calla's collection for Honest by made news headlines on Vogue, ELLE, L'Officiel and dozens of other influential blogs. One month later Honest by's CEO and founder Bruno Pieters gave his first public speech in front of her Royal Highness Princess Mary of Denmark and an international audience of 1500 people as an invited member of the Copenhagen Fashion Summit 2012.

JUNE 21st 2012 Honest by was selected as one of the top 100 most sustainable solutions in the world by SUSTAINIA 100 at Rio+20.Sustainia is a concept created to communicate a sustainable future based on concrete and tangible know-how and technologies – a global collaborative platform for building a model and vision for a sustainable future. The model of Sustainia represents the best practice, knowledge and technologies that already exist. It is inspired and designed by world leading companies, institutions and experts. It is a clear demonstration of the society we could create if sectors, companies, scientists, politicians and civil society worked together towards a common goal, and Honest by was honoured to be selected and listed among the top 100 worldwide Sustainable solutions.

JULY 15th 2012 After the successful introduction of Germany's new and organic luxury brand Muriée, Honest by launched its 3rd collaboration collection with Paris Based designer Nicolas Andreas Taralis. The Honest by Nicolas Andreas Taralis collection features 4 different pieces. Taralis used luxurious organic fabrics for these pieces and produced the entire collection in France and Italy. Both countries are known for their unparalleled know how in dress making, however both struggle today to maintain profit within their industries. Competing with low wage countries in Asia remains an ongoing challenge. The European law still allows products that are merely finished in France or Italy to be labelled Made in France or Made in Italy. We at Honest by believe this is not only unfair towards the companies that do not practice such methods, but also unfair for the consumer who ends up having to pay for disproportionate mark up figures. We believe transparency is key in preventing these strategies.

AUGUST 15th 2012 On August 15th 2012, Honest by will launch a new collaboration collection. This time we invited an accessory designer who produced exclusive Vegan creations for Honest by. In one of our recent Polls where we asked customers what Honest by should focus on next, the majority of votes went to suggesting the development of an Honest Accessory Collection. We hope you enjoy the collection as much as we did preparing it when it launches soon!

SEPTEMBER 2012 Honest by has been invited to take part in the Estethica Exhibition at Somerset House during London Fashion Week this September. We are delighted to take part in this very innovative initiative. Following this event, two weeks after, Honest by will have its first official presentation during Paris Fashion Week. We can already reveal one thing to you... it will be a presentation like no other.