Mobile Commerce: Where is the Money?

Mobile commerce is a current reality with a growing trend for the future. Data on mobile commerce performance during 2015, collected from several sources, clearly show a relevant growth in this sector. Therefore, using effective Mobile Marketing strategies to improve users engagement and retention is going to become even more important during 2016.

Based on data derived from 50 million app users and from over 50 brands using Netmera’s services in 2015 and the first 2 months of 2016, this infographic highlights that the use of mobile engagement solutions, like push notifications, in-app pop-ups, and automated campaigns, has a significant impact on mobile commerce conversion rates (180% increase in orders over the last year).

According to this infographic, a key driver for mobile app revenue growth is push notification. Mobile is becoming the first screen at lunchtime and in the evening. So no more Monday Syndrome for mobile app commerce.