How to Set Up Metrics to Optimize Your Digital PR Team’s Press Coverage

How to Set Up Metrics to Optimize Your Digital PR Team’s Press Coverage

Posted by acarlisleOver the past six years, our team at Fractl has studied the art of mastering content marketing press coverage. Before moving into Agency Operations, I on-boarded and trained over a dozen new associates for our digital PR team within a year as the Media Relations Manager. Scaling a team of that size in a such a short period of time required hands-on training and a clear communication of goals and expectations within the role — but what metrics are indicative of success in digital PR?As a data-driven content marketing agency, we turned to the numbers for something a little…