Packaging Your Story: Social Media for B2Bs

B2B organizations can as easily drive great social content as B2Cs. It just requires clarifying your own objectives, understanding your audience's motivations, and meshing the two together with great content in the right tactical locations. (Easy peasy, right?)

The professional motivations:1. Professional capital
and recognition (information).2. Professional contribution (feedback).3. Professional guidance (support). Source: BtoB Magazine, November 17, 2011. november 17, 2011 The Packaging Association packaging your story 38

So you need to design
contentand distribution to meet audienceobjectives where your key profiles live. november 17, 2011 The Packaging Association packaging your story 39

Media considerations:1. What types of
media enable provision of information?2. What types of media enable customer input?3. What types of media enable support?4. Where are your decision makers and influencers currently playing? november 17, 2011 The Packaging Association packaging your story 49