Have you ever heard the claim that some wine experts, when blindfolded, cannot actually tell white wine from red wine? My gut reaction was the same as everyone’s, “That’s ridiculous, they’re so different!!” But I know enough about psychology and illusions to know that the wine industry is mostly bullshit, and it’s very possible that we might be kidding ourselves. Ever since hearing this claim, I’ve been dying to run an experiment on myself. This past weekend, I finally had the time and wine and test subjects… My parents, wife and I drank wine blindfolded to see how good we were at sensing the wine in the glass without our eyes.(more…)