Josip Juraj Strossmayer University of OsijekFaculty of Economics in Osijek

Lower level organizational units

Chair of Marketing

Place

Osijek

State

Croatia

Scientific field, discipline, subdiscipline

SOCIAL SCIENCESEconomicsMarketing

Study programme type

university

Study level

undergraduate

Study programme

Marketing

Academic title abbreviation

univ. bacc. oec.

Genre

undergraduate thesis

Language

Croatian

Defense date

2016-09-22

Parallel abstract (English)

In this paper, the observed was problems of supply chain management in theory but also in a practical context. The role of supply chain management in the long-term success of a business entity, is indisputable because it connects all the areas necessary for the satisfaction of consumer needs, in a single unit. The areas covered by the management of the supply chain are: sourcing, inventory management, demand forecasting, coordination and integration, design of supply networks, transportation and supply chain management in manufacturing. Number of suppliers, increased competition, technology and shortened product life cycle, are a fundamental influential factors of supply chain management. Supply chain management, is based on modern computer - communication technologies that have enabled the development of technological solutions for better implementation of the supply chain in achieving the success of modern businesses.
A business entity, whose management of the supply chain was the subject of this study is Coca - Cola. His management of the supply chain, in 2013, was one of the best supply chains in the world. Components of Coca - Cola-in the supply chain are: customers, vendors, warehousing / distribution, manufacturers / factories and component / raw material suppliers.