QPMR Webinar: The GRIT Report

29th May 18

Background:

The GreenBook Research Industry Trends (GRIT) Survey is in its 17th year and continues to yield insights into how research buyers and providers are adapting to an evolving landscape.

This webinar is intended to help us, as part of a global research community, to better understand where we are and where we are headed.

Learning Objectives:

On completion of this webinar, you will learn:

What client issues are going to be the key ones in the future?

What will be the main challenges for research providers in 2018 and beyond?

What skills are going to be in the strongest demand in coming years?

What might be coming at us from left field?

Speaker(s):

Lenny Murphy (USA)

Leonard “Lenny” Murphy has been in the Market Research industry for over a decade in various senior level roles, most notably as CEO of full service agency Rockhopper Research, CEO of tech-driven start-up BrandScan360, and Senior Partner of strategic consultancy Gen2 Advisors.

A major aspect of his work focuses on collaborating with multiple organizations to help advance innovation and strategic positioning of the market research industry, most prominently as the Editor-in-Chief of the GreenBook Blog and GreenBook Research Industry Trends Report, 2 of the most widely read and influential publications in the global insights industry.

Mr. Murphy is a key consultant to numerous insight-focused organizations on both the supplier and client side and an advisor to several technology focused start-ups via his consulting practice. He is involved with numerous organizations including the Insight Innovation Exchange, The ARF, NY AMA, NewMR & MRGA.

Event information:

Event Format:

QPMR Webinar

Date:

Tuesday 29th May 2018

Location:

Your PC

Event Cost :(inc.GST)

FREE

Members Please note this is a QPMR Members only event

not available

Non Members

QPMR Points:

5

Time | Zones:

Time: Please note following time – based on your location’s time zone​