eBook - Social Media Marketing GPS: A New Media Roadmap For Creating A Social Media Strategy

05/17/2010

Sometimes you just have to color outside the lines. Sometimes you stumble. Sometimes you soar. Sometimes people wrapped in the status quo just don't get your ideas. Sometimes you find people who believe in your vision.

My story. Last summer I invited social media marketing pros to explore with me a new book genre. I wondered if a real business book could be written using Twitter as the major content platform and distribution channel.

I am excited to launch Social Media Marketing GPS, as free eBook, in celebration of Diva Marketing's 6th blog birthday! My mom's birthday! and Shel Israel, who wrote the Forward and is recovering from heart surgery! Social Media Marketing GPS is the first business book based on Twitter interviews.

What is it about? Social Media Marketing GPS is based on Twitter interviews with 40 of the smartest people working in social media. The book begins with an explanation of why include social media and moves on to cover ethics, tactics, research, metric, branding, sponsored conversations, blogger relations and even a few case studies. Additional content wraps around each of the 12 chapters creating a process for you to use to develop your social media marketing plan.

Who is it for? It's a genre for the 24/7 marketers who don't have time to read a tome but must understand social media in order to do their jobs. It's for people who want insights and information bite-size and actionable. It's for business professionals who want a quick refresher and innovative ideas to take their current strategy to the next level.

I invite you to download the eBook; and if you find value please pass the link to people in your network and in your social networks. I'd love your thoughts on the genre, the book, social media and how to promote the it. If you tweet the hash tag is #smgps.

Please enjoy the companion podcast series sponsored by the American Marketing Association, Social Media GPS, where I interview many of the contributors from the book. In keeping with Twitter's 140 character format, interviews are about 14 minutes long .. because 140 minutes is way too long and 140 seconds much too short. As a special treat each interview begins with the marketers reading some of their tweets. So here we have another new genre .. tweets on tape!

Gabriel Catalano

Thank you for the great post. It was very interesting indeed. To learn how social media has contributed in developing the best marketing plans. Keep up the great work and do take a look at www.karmiccoach.com and www.mysticselling.com. You will find that these websites also contain interesting blogs related to innovative marketing strategies and plans that actually work.

-Sunoj

Posted by: Sunoj on May 27, 2010 3:53:15 PM

Amazing work, Toby! I blogged a review:)

Your support and kind words are much appreciated. Sometimes you just have to color out side the lines .. no where is that more true than in social media. Can't help but wonder where this road will lead ..

If anyone wants more, I have linked on my name to a recent presentation

andy frowler

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Thank you for the ebook. I hope to read it and implement it for gaining exposure to my business..Social Media Marketing GPS, is an innovative a strategy guide -- written via ... social media marketing who are showing the world there is a new way to do business.serve as a roadmap (GPS) for developing a strategic social media plan.Begin a social media strategy by creating a global corporate direction.
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Toby, so happy to have this to share with my supervisor as we strategize on creating a SM plan for our school system. This will help them realize that I'm not just talking out my a**. You've been my guru in this area for a long time and I so appreciate your willingness to share you knowledge.