Me, I'm getting the DVD at Wal-Mart at midnight...of course, it won't be marked down to Wal-Mart prices until the manager comes in later in the morning...but damn it...it's either I get it at midnight, or I wait until 7 PM. And I don't wanna be waiting until 7 PM.

Good good, Willowy. I know nearly all of the DVDWorldUSA and PlayUSA preorders have been dispatched, not heard anybody from Amazon getting them yet though. We should know the score on Tuesday, I suppose :)

No, MySerenity - the prescreenings started in May. You can directly corelate the spikes to advertising - be it trailers, TV spots, and Sci-fi airings. In April, the trailers appeared before Star Wars Episode 3, causing a spike in Firefly DVD sales.

Those who claim the advertising didn't work are simply wrong - it did work, just not well enough it appears.

I've heard anecdotally that Amazon shipping gets really delayed during the holiday season. Take that as you will.

Those who claim the advertising didn't work are simply wrong - it did work, just not well enough it appears.

I'm of the camp that the advertising was simply insufficient. It reached out to the genre-aware people, but among non-fans, the awareness was null. I talked with only one person who knew of the movie independently of me. Compare that with the awareness of Aeon Flux -- similarly obscure source material, but Charlize Theron in a black catsuit. Even if most everybody I know who's mentioned the movie has mocked it (have not seen it, but am curious about exactly how bad it is), they know about its existence.

The jump in DVD sales bears this out: who is going to purchase a $35 DVD set of a defunct TV series in prep for a movie opening 5 months later? People who take their science fiction and entertainment seriously. Those people are a fraction of the audience needed to make a hit, or the exact amount needed for a cult hit.