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How much great targeted conent do we need to add?

I'm adding content to a client's website through textbroker. It's ecommerce and it's tough to find backlinks. We have decided to write 100 articles of at least 500 words so that we can say in our backlink campaign email that we have 100 helpful articles. We're thinking that people would like that.

Also, we think that 100 good helpful articles will give us traffic and natural backlinks.

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David KonigsbergCEO - SEO,PPC,& Social Marketing Strategies at Optimal Targeting

Dec 12, 2012

From What it sounds like you are going about this all wrong stop thinking like a 2011 seo - Its not about quantity its about making one piece of content so great and graphically appealing & targeted to who you think will post it and then pushing it as hard as you can. Then step back and see where you had success a repeat with your new found knowledge.

So I would take the top informational searches in my industry along with analysis of companies that I want natural backlinks from and create a very long piece of content that is the best? Is that correct? Am I off in anyway?

There are thousands of ecommerce websites doing exactly the same thing, so how on earth your website is going to rank high leave aside getting natural links? Moreover, I am really concerned about the quality of the write-ups? Do they read good? Are they offering any interesting perspective? Do readers find them usual? I hope not. When you are restricting the word count to 500 words – a sweet SEO spot for majority of SEO companies, it leaves little room to the writers to go crazy with it, leaving aside doing proper market research.

rather than focusing on adding low quality content, why not come up with a 2000 words well researched content that people would love to share with their friends.

I would identify the five most important articles that will educate the clients potential customers. These articles will demonstrate how to utilize, select, enjoy, repair, obtain value from the client's current products.

Then I would have the client create those articles instead of sending them out to people who know nothing about his business or his customers or his products. If he can't write these I would go straight to an expert in his product niche.

These should be best-on-the-web articles for their respective subjects.

ONE great article can attract hundreds of links. Five hundred crappy articles will make his competitors laugh.

I have "how to use" articles for many of the products that I sell. These often have a video, several photos, sometimes a chart.

I don't go out looking for links to these articles. I simply post them on the site and people link to them from blogs, forums, facebook, etc. Recent links from marthastewart, dremel, cracked, and other sites appeared with no work from us.

I spend zero time linkbuilding and 100% of my time content building.

Every page of content that I add to the site pulls in more traffic from search and accumulates links, likes, etc slowly.

It's all progress if you do a great job on the article.

If you have a popular product and you make the best-on-the-web guide to using it you have a great chance of earning links with zero work.

How do I incorporate "how to use articles" like yours without video? How many "how to use" articles do I include in addition to the 5 long articles, and where on an ecommerce site do you place the "how to use" articles, if not on an article page with the 5 articles.

Based on an analysis I just conducted limited to the category I compete in, the Google algo, which orginally focused on links has been turned upside down, and is now giving more weight to content than to links. However, I doubt the depth of content matters as much as how directly it relates to visitor's quiries. Will your site provide the best source of content related to your targetted keywords?

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