The Perfect Blog To Make Money From

Effective Blog Writing

There are a number of ways to write good, effective blogs. Not all of them involve you actually sitting in front of a computer and writing blog posts every day. There are a ton of blogging services that can actually do it for you if you choose.

Personally, I recommend creating a template and doing it yourself but you can choose whichever strategy best fits you. The key points here are brevity, information type, target-audience and quality of content.

Brevity: The Secret Ingredient

Brevity, or briefness, is something that many commercial blog posters take for granted. Somewhere in their quest for the perfect keyword ratio and inserting the right amount of product links they fail to realize they’re writing mini-novels instead of regular old blog posts. The average blog post is between 150 and 500 words.

Anything below 150 can probably be considered a micro-blog and anything over 500 is really pushing your readers.

This depends, of course, entirely on the subject matter of the blog. If you have a science blog and you’re discussing quantum physics or string theory then you might legitimately have 1,500-word blog posts.

Those types of intellectual discussions require a certain amount of explaining and it’s hard to write fluff for them. If your blog is about fashion trends, however, it’s unlikely that you’ll want to have extremely long posts.

Visual Cues

People in general do not have extremely large attention spans, especially when they’re browsing content online. If your blog is visually a large block of text, many people will subconsciously find it insurmountable and avoid it because they don’t want to read it. This is why it’s good to keep your blog posts as short as you can.

If you have a subject matter that requires a long post then you can increase the likelihood of it being read by visually splitting up the blog post.

You could separate it into two different posts for part 1 and part 2. If you separate it in just the right place you can make each blog post stand on its own and people will be intrigued to read the rest instead of afraid to try and read it all at once.

Another thing you can do is adjust the spacing of your post. Use paragraphs and do a hard return after each one. If you have key points, use bullets. Try to keep your paragraphs at no more than 3-5 lines and avoid anything that looks like a large, rectangular block of text.

What’s The Blog About?

Keeping your blog on topic is extremely important, especially when we factor in search-engine optimization. If your blog is all about editing videos then you should expand on that topic but don’t wonder off too far. Related subjects might be: video editing software, editing techniques, effects training courses, cinematography books and colleges that offer video-related degrees.

Try to find between 3 and 5 related topics within your blog’s niche and stick to them. If you constantly write about a certain subject and have a lot of link backs and proper keywords, you become a lot more likely to be considered an “expert” by the search engines.

If your video editing site becomes popular you could have prime spots in search engines for terms like “video editing” or “special effects.” This is also known as becoming an “Authority” on a subject.

The main benefit of exploiting your niche, aside from search results, is to become appealing to advertisers within that niche. If your website has first-page results on Google or Yahoo for video editing results then you will be extremely desirable to any company who wants to advertise video-editing products or services. Your value goes way up within your niche and you can charge even more for advertising.

You will also get a lot more affiliate purchases for products that have to do with a niche you are an authority of. People are more likely to buy a product if it’s endorsed by a popular website that is considered an authority on the subject.

You may not have to “nichefy” your content if you have an extremely popular blog. You still need to keep your blog within a slightly-focuses section but you can

make it broader. For example, you could have a blog about visual art and in that blog, you could discuss video editing, special effects, painting, drawing and 3D art. Your possibilities are greatly expanded but you still retain a major theme that all of your posts and updates will follow.

This reduces your chances of becoming an authority on any particular subject but it increased the variety of advertisers you have to choose from. Sometimes having many different advertisers can be better than having many from a single niche. For instance, if DVD sales are in a slump and your blog is about buying DVD’s then you will have much less advertisers.

If your blog was about buying all types of Media then you could pick up the slack with advertisers from different companies like MP3 Distributors or Blu-Ray Player Manufacturers. What you sacrifice in niche-sales you make up in stability. A multifaceted blog is harder to start up and harder to get daily clicks but the added stability gives you better growth potential and more longevity.

Who is the Blog For?

This all plays into the target audience. Who exactly are you writing for? Knowing your target audience is absolutely essential if you want to get anything done with your blog. Some key points include: Their field of interest, their age, their gender and their educational background.

Field of Interest

The first thing you have to consider is what your target audience is interested in. Your blog could be about DVD’s in the general sense but what readers are you targeting? Are you targeting people who want to buy DVD’s, people who want to make DVD’s or people who want to read DVD reviews?

You can choose all three if you like and your blog can just be about everything DVD-related but you will probably get more return visits if you focus on one subcategory within your main topic.

It’s also a good idea to pick two or three topics that go especially well together. For example, your blog could focus on reviewing computer parts and where to buy the parts for cheap. This is a perfect combination because people who are buying computer parts generally want to see a review before they buy (Likewise, people seeking reviews are generally seeking to buy). In this way you’ve taken your target audience’s top two priorities and catered to them. What you want to avoid is posting off-topic with things that might fit into the broader category but don’t actually make sense within the context of your blog.

If you’re targeting people who want to see reviews for and purchase computer parts then you really shouldn’t have a random post about a new PC game. This fits within the broad category of computers but it’s unrelated to your actual blog.

That’s not to say you can’t make off-topic posts; they just need to tie into your theme. Using our previous example, you might want to make a random post about a recall on a recently released computer part or a post about the exact computer set up that a celebrity or other person of interest is using. It’s good to introduce newsworthy items that relate to your blog but aren’t necessarily on-topic because they bring diversity to your pages.

How Old Are They?

It’s never a good idea to discriminate or alienate a particular audience but that doesn’t mean you can’t target a specific audience and optimize your blog for them. If your blog’s topic is dealing with menopause then your target audience is probably going to be women who are between 35 and 50 because they are the primary types of people who are affected by menopause.

Bearing this in mind, you don’t want to use a lot of internet lingo that’s popular with teenagers today. Your readers are not going to take you seriously if you sound like one of their children or grandchildren.

Instead you should keep a mature tone and write with a slightly

informal and empathetic voice. You can research other blogs that cater to your age range and see how writers focus their content to a particular group.

Teens and young-adults between 16 and 24 are generally people who grew up in an age where the personal computer was commonplace and relatively inexpensive. They understand internet slang and popular themes that get passed around on social networking websites. Adults ages 25-40 are generally more mature (if only slightly) and may or may not be familiar with internet slang etc.

This age group will have a higher income and many people in this age group will have families. Adults ages 41-60 quite often have families and will not be impressed by internet slang or sites that aren’t familyfriendly.

Of course,these are rather broad outlines;your blog’s niche market may be senior citizens who ride around in baker gangs—anything’s possible. You can do more extensive research on

demographics and how to use them to your advantage for the best results.

Does Gender Matter?

In terms of marketing for a specific market: Sometimes. Generally, the nuances that you’ll adjust for gender differences are pretty subtle.There are a few instances where it makes all the difference. If you’re website is about buying the right prom dress then your target audience is obviously women (specifically teenage girls) only.

That’s not to say women are the only people buying prom dresses but that is where the majority of your clicks and affiliate purchases will come from and that’s who you are targeting with your blog. Unless your blog is related to a gender- specific product then you can pretty much decide for yourself if you want to market for a specific gender.

Sometimes it makes sense to market for a particular gender. Video games, for example, are classically geared towards males in the 12-24 age group. This has been an industry standard for years since research shows the most sales from that group.

That being said, you might be alienating a whole market of potential readers and customers. In recent years the video game industry has found that they’ve lost millions in sales due to advertising campaigns that were considered to be misogynistic.

If you think that targeting a specific gender will increase sales then go ahead but the general rule of thumb is to try and create a blog that both genders can enjoy.

Are They Educated?

Here’s one that a lot of people overlook when they’re thinking about their target audience. A blog is primarily just textual articles that people read so it’s essential that you don’t confuse your readers with content they understand or offend them with content that’s too simplified. So, what is the educational background of your target audience?

Well, if your blog is about construction then think about the requirements of the job: for entry-level positions and even most management positions you only need a GED or high school diploma. For some management positions a person might need a degree in business or architecture. From here we decide who our blog appeals to: Upper management or entry-level and general worker positions?

The purpose for this is to assess what knowledge they already possess. If you’re targeting experienced construction workers then you need to either avoid talking directly about the semantics of construction or carefully check all of your facts; you don’t want them to notice any misinformation and stop taking your blog seriously.

The other point of this is to deliver content that your audience will understand. Obviously if your blog is about tips for getting your GED then you’re not going to want to write it with the prowess of a college English professor.

Conversely, if your blog is about becoming a teacher then you certainly don’t want to over-simplify it or have any type of grammatical mistakes. People won’t take your blog seriously if they feel it’s “below” them and they won’t continue reading your blog if they can’t understand it. You need to establish the educational level and background of your target audience and try to cater to it.

When in doubt, take a conversational tone and type as though you normally speak. Make sure you don’t have any grammatical mistakes and avoid using slang words and colloquialisms (a word that only has meaning in a particular region). As I just did, you can define certain words in parenthesis if you think they’re words that aren’t common or are often mistaken for other words.

Content Quality Control

The quality of your blog content is one of the most crucial aspects of having a successful blog that draws in potential customers and clicks to make you money. If your blog is filled with inane or unorganized posts you won’t be able to maintain a user base. If your blog is filled with automated posts that don’t feel human you won’t get indexed by search engines and if your blog is just of an overall poor quality you’re not even going to get visitors. How you handle the quality of your blog depends on how much time you personally have to devote to it.

The best way to control the content of your blog is to write it yourself. Nothing matches the freedom and control you have when your content is being generated by none other than you and if something goes wrong you only have yourself to blame. This is also the cheapest method of running your blog. If you’re reading this book I can only assume you want your blog to make money for you and the best way to do that is to cut your costs as much as possible.

Once your blog does become popular you might find that it’s actually beneficial and time-effective to hire someone to update your blog for you. This will probably be something that you freelance out to people on a weekly basis; it’s not exactly something worth creating a parttime job for (and the costs of that would be astronomical).

A good way to do this is to use a micro-project service like Amazon’s Mechanical Turk service. This allows you to give out micro-projects where you pay a freelancer a small fee to write a single blog post.

If you’re keeping with my advice on brevity then you should usually only need posts that are under 500 words so you should be able to get those created for under $10 a piece which is an absolute steal.

If the subject matter or post permits it you could separate a single blog post into 3 or 4 different 50-75-word micro- projects and pay as little as 50¢ a piece! Then you can pay another person a few cents to piece them together or do it yourself.

As nice as that option is, you have to determine if your blog really requires it. If the time it takes you to post the jobs on a freelancing website, describe them and then approve or deny them is going to take longer than just writing the blog yourself you might want to skip those services.

Basic Grammar Problems

The most basic, rudimentary thing to remember about writing your blogs is that you need to have proper grammar and spelling. You don’t have to go crazy with figurative language or use unnecessary advanced techniques but there’s nothing less impressing than having a simple spelling mistake in a blog; this is especially damaging when you’re writing about something intellectual like biology, architecture or grammar!

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