Deus Ex... Coat? Indeed!

Tomorrow, Deus Ex: Human Revolution arrives in stores. You know that. What you might not know is that at the same time, clothing will also become available. Players who find themselves totally obsessed with the game and its world will have the opportunity to dress like Adam Jensen, its main character.

The company responsible for that is the unfortunately-named musterbrand LLC, which sounds a bit like something I might put on my hot dog. The company produces clothing based on a number of video games, with support from game publishers. In the case of the Deus Ex: Human Revolution line, the clothing was designed in partnership with game developer Eidos-Montreal, ensuring "the closest real-world version of the virtual items as possible" [SIC].

If you've seen the cover of the game, you already know that the most important item you'll need to nail the Adam Jensen look is his not-quite-a-trenchcoat item, which is available from musterbrand (pictured above). The press release calls it both a "slick trench" and "a futuristic interpretation of a trench coat," but you'll just call it "wicked cool" as you strut your stuff around town. It features signature vented holes and structured sleeves, whatever that means.

"musterbrand has done an amazing job at not only bringing the clothing in Deus Ex: Human Revolution to life, but producing cool, wearable clothing inspired by the game," says Jonathan Jacque-Belletete. "It's of utmost importance to me to always retain the integrity and signature look and style of the game in everything we produce. I think Deus Ex: Human Revolution fans will be stoked at musterbrand's offerings!"

Unfortunately, today's press release didn't answer the two burning questions: who in the world is Jonathan Jacque-Belletete and why is 'musterbrand' never capitalized, even at the start of a sentence?