Just Breathe App

Just Breathe helps stressed out people relax more through regular, deep breathing.

Who are the users?

- Mostly young professionals, but can also be parents and adults in all other demographics that feel stressed out. Not the typical new Age-y type.

- Can also be sufferers of hypertension, high blood pressure, or other physical ailments.

Why are they using your product?

Just Breathe helps them learn how to breathe slowly and deeply for short periods of time throughout the day. It also spontaneously provides motivation and inspiration to encourage users to breathe deeply more often throughout the day.

What benefit does it have for them?

They feel more relaxed, at peace, aware, emotionally stable, and breathe better.

What problem is it solving for them? (If no problem, what desires is it satisfying?)

It solves the problem of why it is hard to relax – we don’t give ourselves time to stop and smell the roses. When we inhale deeply from the abdomen, we trigger the parasympathetic nervous system. When we exhale deeply and slowly, we automatically slow down and become more centered in what we are doing.