Be strong, be tough, don’t cry – boys are bombarded with messages about being a man and the “male code” beginning around five or six years old. By high school, it’s second nature. But it can also be toxic. Because boys in America today aren’t doing so well. Compared to girls, they’re more likely to get diagnosed with a behavior disorder, drop out of school, binge drink, commit a violent crime, even kill themselves. So is that what it means to “man up”?

This six minute short film sets a typical frat house scene with heightened visual intensity: beer pong, drunk girls, guys with their shirts off doing shots, hazing rituals, fights. The twist is that the guy at the center of the film is clearly attracted to one of his frat brothers.

In the late 1970s, the men's liberation movement split into two camps. A pro-feminist faction, and the anti-feminist Men’s Rights Movement, which sees men as an oppressed group. Critics have accused them of creating a breeding ground for misogyny, internet trolling and violence against women. The father of the Men’s Rights Movement is Warren Farrell, author of the core text of the movement, “The Myth of Male Power.”