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Brands want International Women’s Day to be all about brands

Brands want International Women's Day to be all about brands

March 8 is International Women’s Day, and the brands are here to remind us all how much they do for women, who they love.

In honor of the special day, Mattel launched a new Barbie collection of inspiring women, including Amelia Earhart, Katherine Johnson, and Frida Kahlo, each molded in that body-positive style Mattel is known for.

Not to be outdone, and in recognition of the extraordinary accomplishments of women everywhere, McDonald's took the truly progressive move of flipping its iconic golden arches upside down.

You know what they say: Behind every great brand, there's a woman (being paid less than a man).

This segment originally aired on March 8, 2018, on VICE News Tonight on HBO.