Why Move will do what EyeToy didn’t

With a wide assorted of supported titles at launch and plenty more in the pipeline, Move has the ability to please those core fans as well as appeal to this new social gaming audience

But is going after two audiences a risky strategy? Could Move become a jack-of-all-trades master of none?

Sony’s European studio chief Michael Denny doesn’t think so.

“We have our own clear strategy,” he told MCV. “When you go back to PlayStation 2 and the experience we had with EyeToy Play – that was fantastic for bringing in the more casual audience, but we were limited to how many different things we could do without accurate control.

“So this time round with Move, we have the camera, augmented reality, high definition graphics and we also have the precision and accuracy of the controller. We can do many different things with that controller. I think it is about the implementation of that into specific games. So no, our strategy is very clear and we are very confident that we have the games that will appeal to the different consumers.”

MCV is the leading trade news and community site for all professionals working within the UK and international video games market. It reaches everyone from store manager to CEO, covering the entire industry. MCV is published by NewBay Media, which specialises in entertainment, leisure and technology markets.