We have state of the art focus group facilities in all four Atlantic Provinces.

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Atlantic Canadians

Understanding your audience helps us interpret the information they provide.

On the surface, research counts the yes’s and no’s, but the real story is in understanding why they are yes’s and no’s in the first place, and how much conviction is behind those answers. To do this effectively, we need to have a broader understanding of how audiences react to all kinds of questions and subjects.