From the author of

Tip 5: Add Spark

Everyone knows what it's like to produce a dull, sleep-inducing story. Most likely, it happens when you're barely awake as you're writing it.

As you're developing your content, do you feel that it lacks spark? Take a break. Try to recall a movie in which you were totally absorbed. Think of a game or a song so seductive that you forgot where you were. Consider a TV show that you didn't want to end, or a series that you record because you can't wait to watch the next episode. Then think about these questions:

What drew you in?

How did it start?

What cliffhangers kept you intrigued?

What puzzles did you want to solve?

What dangers made your pulse race?

How did it end?

The more you know about what excites you, the more likely that you'll be able to add spark to your own content.