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December 22, 2016

Are Your Marketing Efforts Already Successful? How Can You Know What Marketing Techniques Will Work Best For Your Plumbing Company in Pinnacle?

We’re in the Digital Age, a time when communication is more streamlined than it’s ever been before. This is the perfect time for establishing a new business or making a new name for an old one. After all, with your ability to reach out to virtually anyone anywhere at any time, you can be sure that any change you make with your company doesn’t go unnoticed by the world at large.But simply throwing your company and its many great features into the void of the Internet isn’t enough to ensure that you get customers lining up outside your door. No, you need to know how to best utilize your resources in order to get any real results from them.

Especially if you are newer plumbing company with a lower marketing budget, don’t feel like you need to be everywhere all at once. Select one or two key elements (your website first!) and focus your online marketing efforts on that one channel before expanding out.Luckily, though, YOU don’t have to worry about knowing the best way to utilize your online presence. All you need to know is how to contact our experts at MarketingModerno.

Through our many years in the business, we have learned the ins and outs of social media: what works, what doesn’t work, and most of all, what’s going to get your plumbing company on the map. We garner you clicks by using specific, targeted keywords that will bring your plumbing company up the Google ladder so that you become visible to people in the market for plumbing work. We’re in a new age: the Digital Age. We have the resources to bring ourselves to the world’s attention. With our plumber marketing guidance, you can be sure that you’ll get all the attention your business needs to survive in Pinnacle.

5 Things You Can Learn About Marketing From Your Plumber

The world is changing. The way in which we receive information is far greater now than ever before. Apart from television, printed media, radio and other visual media, probably the most important form of media in our lives is the internet. It truly has revolutionized the way we think, the way we use technology and the way we gain information. Big business has seen this for years, but only in the past few years have small business started taking control of the way they are presented on the internet. Small business internet marketing is becoming the number one way of being recognized and found.

Consider twenty years ago, how was a plumber found by a customer? Perhaps by word of mouth, but generally, the first place people searched was in the Yellow Pages. Yellow Pages was the Google of the pre internet revolution. Now Yellow Pages is probably only used by 30% of searchers. The other 70% belongs to internet search engines and two thirds of those by Google.

Google is effectively the new Yellow Pages.

Thus, it is vital that small businesses need to have some form of web presence. And not only that, it is essential that they are easily found by searchers.

This is where internet marketers come into their own. For years, most marketers have tried their hands at affiliate marketing, but that industry is fast becoming even more competitive and harder to achieve good results. Rather than waste their talents and their knowledge, many affiliate marketers are coming across and marketing for small local businesses. A need is being met by experienced hardened marketers who have competed across the globe.

Now, they simply have to compete locally and this is far, far easier. In fact a local business should easily be able to be ranked on the first page of Google for its industry name along with the town it is situated in. And this is generally what customers are going to be typing in to find them.

So a search in Google for a plumber in say Atlantic City is simply going to be "Atlantic City plumber". It shouldn't therefore be hard to rank high for that keyword. Type in "plumber" without the location, and the competition is sky high.

However, a small business doesn't even necessarily need to have a website. With Google places, an account and listing can be grabbed free of charge and that business can advertise there. No cost, no website to maintain, and effectively that listing can be its web page as there are things that can be added and included on the profile.

Depending on the business type, it is more advantageous to have a web site in order to better describe services and products and to have a virtual presence that people can view and gain an idea of how professional the business is. It also allows a greater chance of a clickthrough as often the business will be shown in both the Google Places section of the result page and also the organic search as well. The more presence, the greater chance of click through and therefore the greater chance of business.

To conclude, with the way technology is improving and the way people are using technology, it is essential for any small business to have some form of internet marketing.

Plumber Marketing Services

Want to know the three (3) dirty little secrets on how to get customers from your plumbing web site to call you. Here's a hint, it doesn't include someone promising you a thousands hits a day on your web site. I don't know about you, but I can't feed my children web site hits or visitors.

Sorry to burst your bubble, but the guy on the phone who promises you a thousands hits on your web page may not know what he/she is talking about.

You see it's just not hits or visits to your web site that gets customers to call your office. It's getting the customers who visits your web page to actually call your office.

Here are three dirty little secrets that will get customers to call you from your web site.

1. Call To Action:

Have you visited a web page and found it difficult to either find the contact phone number or left the internet site realizing later that they offered the product or service you needed, but just in the corner of the web site. It's funny, but when I ask plumbing companies this question they always say " but here's the service way down behind all the other stuff. That's great they know where the information on toilet replacement is, but everyone else has to search for it. Remember that web page industry studies have shown that visitors only stay on an average of six seconds on a internet site if it doesn't interest them. So the dirty little secret is to have a call to action and have it big and obvious at the top of the page.

2. Great another 10% off coupon:

Sorry but big deal about your 10% off coupon. How many times can you honestly say that you've gotten enough business from offering 10% off coupons?

Meanwhile, why do you think customers go on the internet in the first place? Why do you go to the internet? I'll bet it's the same reason the web site industry found out as well, customers seek information.

They want to see who in the area offers plumbing services and want to know if can trust these companies.I know the customers are not saying it out loud, but they are saying it in their subconscious.

When you visit your plumbing competitors internet site, don't they look like an advertisement or a brochure for the company. You need to ask yourself, would you trust these companies by just reading their web page?

But if they offered information about themselves ( picture of actual plumbing license, video of owner introducing themselves, actual full name customer testimonials and not just a testimonial from Johnny B.,etc) customers will start having a feeling of trust. Just saying on the web site that your the best is not going to get people to trust you.

3. Don't fool me, all plumbing web sites are basically the same!

Although you may find a really cool professional plumbing web page, they all look like and act like on line brochures. I would suggest that you do something different. Why not offer articles on how to avoid unprofessional plumbing companies and or how not to get ripped off from Johnny the plumber. Better than that, do it on video and place it on your internet site. Customers will believe it when it actually comes from you.

There are no secrets to the ideas that I just mentioned. These concepts come straight from web page marketing books that you can get easily. You just need to know what books are the best and where they are.

Changing your web site and adding video or articles would be great if you knew how . Imagine having a mailing or emails sent to your customers, where they can go to your web site for more information. Designing your web site to be like a salesman would be the best way to get customers to call you.

You can do that easily now with web site software designed for even the most dingle headed plumber. The software is available, you just need to know where to find it.

So Good luck and remember that it's no little dirty secret to get your web site getting customers to call you!!!

Plumbers and Marketing - Why Getting New Customers is So Hard

One of my favorite marketing pitches comes from a plumber who makes a bold promise: "Our plumbers will smell good and show up on time or I will pay you!"

The line is as humorous as it is accurate - and appeals to a basic human fear: that a given plumber will show up in grungy, stinky attire two hours after the designated appointment time.

He goes on to say that some plumbers "talk rude," "smell like a goat," "leave your house a mess," and "charge an arm and a leg."

While you may be chuckling at the smelly goat reference, you may also be nodding your head in feverish agreement.

This guy is a smart marketer. In appealing to what customers don't like about plumbers, he goes right for the jugular - admitting to prospects that his industry is rife with poor (albeit sometimes deserved) stereotypes and a less-than-stellar reputation.

Then he tells you exactly why he's different - and he wraps it all up in a pretty bow: the on-time guarantee.

The point? Addressing what customers don't like can be an effective way to market your message.

Here's how:

Convey the issues, concerns, and fears your audience may harbor about your profession or industry

Acknowledge stereotypes

Be blunt and straightforward; avoid a defensive tone

A little humor goes a long way!

Clearly communicate how you are different

Offer a guarantee (Examples: This plumber offers sweet-smelling workers who show up on time; Domino's guarantees 30-minute delivery time)

I was curious to compare this plumber's message to what some of his competitors were saying. (Note: Any errors were left intact!)

ABC PLUMBERS: When you need a plumber, you deserve the BEST! We are Licensed Plumbers. That's why you'll always be glad you called ABC Plumber! All our plumbers are highly-trained professionals. We offer a wide range of expert plumbing and drain services, and make it a point to handle every job as promptly and reliably as we can.

XYZ PLUMBERS: XYZ Plumbers offers a high quality of service. If you need quality plumbing services, dependable work and affordable rates, give us a call today. We look forward to being of service.

PQR PLUMBERS: For over 30 years, PQR Plumbers and their reliable staff have been determined to satisfy the residential and commercial plumbing, heating, cooling, and construction needs of their valued customers.

These messages all start sounding the same and aren't nearly as compelling or catchy as the "smelly goat" guy. Which plumber would you choose?

P.S. Please note: I'm not picking on plumbers! I LOVE my plumber, who's as cool and reliable as they come. I just loved this particular plumber's approach to marketing; his tact could be used by any number of industries that are dogged by unflattering stereotypes.

Lisa is an award-winning copywriter who has spent much of her career in the magazine-publishing industry, working with publications like Vogue, People, Life, The New York Times, Real Simple, Vanity Fair, GQ, In Style, and Redbook, as well as cosmetic companies, ad agencies, and non-profit organizations.

Want to increase your Plumbing Company’s traffic and leads in Pinnacle? Reach out to us today.