■ TOYO TIRES
The Toyo Tires booth will feature a range of display vehicles that are rare or unique, including the first ever chance for Japanese showgoers to see the "Hoonitruck" Ford F150 used by Ken Block in his recent Gymkhana 10 movie. An extensive TOYO TIRES product lineup will be on display to support the Toyo Tires core concept of “Real Driving” enabling vehicles to perform at their best.

During the Auto Salon, TOYO TIRES will host talk shows with special guests Ken Block, the world-famous rally driver supported by TOYO TIRES, and Masato Kawabata, the three time D1 Grand Prix champion and a member of the Team TOYO TIRES DRIFT. In addition, acclaimed Japanese actor, Sho Aikawa who completed the Asia Cross Country Rally in August of last year, will join the booth.

(TOYO TIRES booth image)

■ Nitto
The Nitto global brand image, developed in North America, will be presented at the Nitto booth, and the Nitto brand worldview will be emphasized using powerful pickup trucks and coupés including the latest Jeep Wrangler, which has been customized in North America.

(Nitto booth image)

Following the success of last years action, an Instagram campaign will be held at the Toyo Tires booth to increase the visibilty of the brand. A pre show publicity campaign is also being implemented to encourage visits to both the Toyo Tires and Nitto booths.

"…lucky for me that my partnership with Toyo means that I drive on a very good performance tire …
... on all temperatures the tire is very consistent which is very important for me when I’m doing that stuff...
…the tire that we use for sliding around on roads like that really works well from the beginning of the wear to where the tire’s almost destroyed... "

-- Ken Block #43, former WRC and WRX driver. Creator of the legendary Gymkhana series

"...it truly is a better tire than any of the competitive manufacturers off road tires in all areas that you would need a tire to perform well at, and I know that from experience. You know the proof is here, I’ve won several championships with the tires and I’m the only person to win two consecutive Baha 1000s."