"There is no doubt that the electronic spreadsheet saves time and provides insight; there is no doubt that even greater benefits will one day be derived from these grids. Yet all these benefits will be meaningless if the spreadsheet metaphor is taken too much to heart. After all, it is only a metaphor. Fortunately, few would argue that all relations between people can be quantified and manipulated by formulas. Of human behavior, no faultless assumptions – and so no perfect model — can be made."

At first, I marveled at the folks with scores soaring up into the seventies and eighties. These were the “important” people—big media personalities and pundits with trillions of followers. But after a while I noticed that they seemed stuck in an echo chamber that was swirling with comments about the few headline topics of the social media moment, be it the best zinger at the recent GOP debate or that nutty New York Times story everybody read over the weekend.

Over time, I found my eyes drifting to tweets from folks with the lowest Klout scores. They talked about things nobody else was talking about. Sitcoms in Haiti. Quirky museum exhibits. Strange movie-theater lobby cards from the 1970s. The un-Kloutiest’s thoughts, jokes, and bubbles of honest emotion felt rawer, more authentic, and blissfully oblivious to the herd. Like unloved TV shows, these people had low Nielsen ratings—no brand would ever bother to advertise on their channels. And yet, these were the people I paid the most attention to. They were unique and genuine. That may not matter to marketers, and it may not win them much Klout. But it makes them a lot more interesting.

BeerBergman's insight:

A 2012 story about Klout - peeking into history, but with some basic truths about mankind :-).

At the heart of this operation lies real-time ridesharing, enabling people with private cars to share a ride they are already taking, with others traveling the same route. The benefit of these rides will not be commercial profit, but rather, sharing the costs of the drive as well as experiencing the joy which comes from social matching between driver and rider. Not only will rider and driver share the expense of the journey, but it will create friendships and relationships between like-minded people while reducing the amount of traffic on the road.

BeerBergman's insight:

Borrowing from Kant's ideas that only non-commercial relations between people are morally "good" (Picard and Buchberger, 2013) La'Zooz uses the same discourse as Coachsurfing and other mediating non-commercial platforms, excluding any negative experiences as they can occur in hospitality situations. Interesting concept though !

"Two versions of this setup are shown above. In the left-hand example, the uncolored nodes see more than half of their neighbors as colored. In the right-hand example, this is not true for any of the uncolored nodes.

But here’s the thing: the structure of the network is the same in both cases. The only thing that changes is the nodes that are colored.

This is the majority illusion—the local impression that a specific attribute is common when the global truth is entirely different."

A good thing, however, is that there are more and more actors trying to solve challenges through this process of interchange. Among them is the EU as a global player which recently brought the Collective Awareness Platforms for Sustainability and Social Innovation (CAPS) call into practice. This demonstrates that also government agencies increasingly support processes to create awareness of problems and possible solutions which request collective efforts and enable new forms of social innovation. Distributed knowledge creation and data from real environments is at the center of their interest to empower people.

Also investors move empowerment and decentralization more into focus as a next macro trend. Fred Wilson from Union Square Ventures underlines for example during his talk at Le Web the need to transform bureaucratic hierarchies into technology driven networks. He clearly sees the need to “unbundle” or in other words to decentralize everything that we see tied into today’s’ platforms. The new social dynamic that will result from this process will be more then ever driven by societal empowerment and behavioural learning processes enabled through the interplay of global knowledge and local action – or in one word: decentralization.

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