Avid wins Charles S. Swartz Award

WORLD: Avid will receive the 2013 Charles S. Swartz Award for Outstanding Contribution in the Field of Post Production. The Hollywood Post Alliance (HPA) will present the honour during the 8th Annual HPA Awards in Los Angeles. Louis Hernandez Jr, president and CEO of Avid, will accept the award on behalf of the company.

‘From its founding days to the present, Avid has not only helped to lead our industry’s transition to new, powerful digital creative tools, but has also expanded the creative image and sound post production palette in a way that has fundamentally enabled new creative abilities,’ said Leon Silverman, president of the HPA. ‘Building on their strong heritage of innovation, it is exciting to see Avid’s ongoing dedication to our community.’

‘We are deeply honoured to receive this award, and are especially proud to be recognised by the HPA, the voice of the post community,’ said Mr Hernandez. ‘The post production industry has always been a source of innovation and inspiration. From the beginning, Avid has had deep roots within this community, and we are dedicated to being your trusted partner long into the future.’

‘The mission of the Charles S Swartz Award is to recognise those efforts that have had profound and global impact on post production,’ added Mr Silverman. ‘Avid, throughout its 25-plus year history, has impacted our post production community so significantly that they indeed exemplify the meaning of this Award and so honour the memory of our friend and colleague Charles Swartz.’

The HPA Awards were designed to draw attention to the creative work being done in post production by companies and individuals. The Charles S. Swartz Award is not bestowed every year, but rather only as worthy recipients are identified.

When high-definition TVs (HD or 1080p) first entered the market, only three HDTV channels were available. Fast forward five years, the number of channels grew to 40. Today, over 20 years since the HD breakthrough, most streamed content is available …