Under Article 12 of the FCTC, Parties agree to promote and strengthen public awareness of tobacco control issues, using all available communication tools, as appropriate. Towards this end, each Party agrees to adopt and implement effective measures to promote:

public awareness about the health risks of tobacco consumption and exposure to tobacco smoke, the benefits of cessation of tobacco use and tobacco-free lifestyles, and the adverse health, economic, and environmental consequences of tobacco production and consumption;

broad access to effective and comprehensive educational and public awareness programmes on the health risks including the addictive characteristics of tobacco consumption and exposure to tobacco smoke, and to a wide range of information on the tobacco industry and the adverse health, economic, and environmental consequences of tobacco production and consumption;

awareness and participation of public and private agencies and nongovernmental organizations not affiliated with the tobacco industry in developing and implementing inter-sectoral programmes and strategies for tobacco control; and

effective and appropriate training or sensitization and awareness programmes on tobacco control addressed to persons such as health workers, community workers, social workers, media professionals, educators, decision-makers, administrators and other concerned persons.