In this workshop, participants will learn how to build a strategic plan for implementing change in the workplace. We will look at 5 reasons why change is so hard and what you can do about it. Main focus here are brain-based strategies for building trust and communicating change.

Workshop Moderator: Ellen Hake, Communications Consultant

Why You Should Attend

2nd Annual Corporate Communications in Banking

Attending this marcus evans conference
will help delegates to optimise their communications
strategy for the new environment and ensure that they are delivering the key
message on the right platforms across the business and to key external
stakeholders. Attendees will gain a deeper insight into how best to capitalise on new opportunities in maintaining a strategic
dialogue on social media and exploring the opportunities for communications in
the digital revolution.

As the banking sector is emerging from the
effects of the financial crisis into a new post financial crisis world, the new
set of challenges facing the communications function are immense. The new
regulatory environment alongside changing relationships with the media and the
increasing channels and speed of communications means that the communications
function is expected to meet increasing demands in real time. It is also essential
that communications continues to spear-head driving culture change within
banks.