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Salesforce Seeks To Tackle Digital Business At Dreamforce Over 125,000 virtual and physical registrants descend on San Francisco the week of November 17th for Dreamforce 13, a future of technology meets SXSW event. One day in advance of the largest enterprise software event of its kind, Salesforce.com announces Salesforce 1 (see Figure 1). The Salesforce […]

What’s missing from marketing automation systems today are insights into who customers really are, beyond their demographics and one-dimensional profiles in CRM systems. With more sales forces choosing to virtually connect with prospects through the majority of a sales cycle, understanding who a prospect is beyond their title or role is crucial. Generating leads is […]

With all the negative news swirling around HP, it is easy to lose focus on the complex operations that continue to drive the $120 billion behemoth. Every global supply chain was rocked by the Japanese tsunami and the Iceland volcano explosion impact on European air travel. HP’s mammoth supply chain which produces 2 printers a […]

Could we have a moment of sustained loud noise for all of the companies that form the various ecosystems around major product lines? I mean it. The ecosystem, and maybe not even social, is the story of the last five years. While many of us have been running around like Chicken Little talking up the […]

Filesharing-to-collaboration cloud apps vendor Box epitomises how cloud apps are growing up to become enterprise-grade. Despite the rounded corners on the company’s cuddly brand image, it has had to sharpen up to become a fit for the square hole that is enterprise computing.