3D Narration: How to Elicit Emotions with the 3D Rendering

3D renderings are not just a medium to transform the digital information of the architectural plan, it is an artistic way of expressing the ideas. Three-dimensional renderings are also a form of art.

Many finest renderings look as similar as a realistic scene themselves. Furthermore, they reflect the same surroundings and impact emotions of viewers in a similar way. Marketing strategies are majorly relying on the emotional and psychological market (which involves everybody). That’s why the three-dimensional view of the architecture plays an important role in selling the idea during presentations, in comparison to handmade drawings.

3D-rendering is a modern way of storytelling which real estate companies are grasping.

Skilled and experienced architects know exactly how to create a concoction of an information with the surroundings and decoration. This creates an aesthetic and relevant piece of artistic renderings. Let’s learn from the experience of good architects in the market. Get in touch with our experts to know more about Architectural RenderingE-mail:cad@bluentcad.comUS:+1 (832) 476 8459Canada:+1 (647) 478 5230Query:Work with experts

Do you think 3D renderings can create impressive photo-realistic visuals?

I always wonder, how most of the 3D renders are so authentic, detailed and impactful to us. Modern generation architects and renderers know the art of selling by creating an artistic piece. They can highlight different perspective to the detailing of the project which tells a story. A good architect would know the right aspects to highlight the interior and exterior renderings. The main challenge is to attain the symmetry which elicits the feeling of contentment as visual graphics plays a vital role in influencing the emotions. Each and every rendering has a creative story behind it.

Does ‘rule of thirds’ helps in creating balanced rendering?

Yes. To simplify the confusing process, 3D artist mostly follows the rule of thirds. As per this rule, the 3D rendering has 9 equal parts divided by 4 intersecting lines. An artist can focus easily on each part. The highly followed rule is when the artist places most crucial objects or highlights near the intersections of the lines. The objects close to the intersections attracts more attention.

This rule helps in achieving the right symmetry, highlighting the important parts of interior or exterior drawings, balance and the amenity to the eyes.

How much impact light can make?

Lights, Camera, and Action. A director starts his job with the very word ‘Light’. Similarly, a lighting has a central role in 3D rendering as well, it decides the future of the rendering. It plays a crucial role in the brightness of the colors and the look of the objects in the interiors or exteriors. It defines the rendering. This explains itself that the 3D artist is no lesser than any portrait painter or a photographer. It is an art of understanding the right lighting to produce the photo-realistic images. For instance, a kitchen has a daylight coming through the window, a shopping complex has an inbuilt illumination of the lights etc.

Producing a 3D model take a lot of efforts and hard work. It starts with minutiae detailing, realistic texture, work on the shine of the model, and the reflection. Keep the condition of the object in mind as well, i.e., a chair is slightly old – apply dirt look. A 3D modeler can perform this task much better than a 3D artist.

3D Rendering is not just an art piece, it is a vision of a new project which would become live based on these renderings. It automatically becomes an asset for the team who tries to sell an idea to its users. These are some highlighted points every real estate organization seek for before developing their architecture plans. To render a quality architectural 3D drawing, contact BluEntCAD. We ensure to communicate your product story using high-quality 3D designs.

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BluEntCAD performs CAD drawing, drafting and modelling for homebuilders, contractors, architects and architectural design firms based in the USA, Australia and Canada. Our capability sourcing unit in India supports furniture manufacturers with a wide of range of services related to shop drawings and millwork detailing.

BluEntCAD is proud to be associated with the US Green Building Council (USGBC), the Council of Tall Buildings and Urban Habitat (CTBUH), the Royal Institute of Chartered Surveyors (RICS), the Architectural Evangelist, the Global Fraternity of Architects (GFA), and the World of Project Management Professionals (WPMP).