Nike Basketball Kicked Off the NBA Season With This Short Film

Nike Basketball Kicked Off the NBA Season With This Short Film

Yesterday, Nike kicked off the start of the NBA season with this short film entitled “Want It All.” The 2-minute video follows the journey of a young basketball player, Donte Grand, as he rises up from his neighborhood streets to the NBA court. LeBron James, Paul George and Kevin Durant all make appearances.

Nike also recently released their new connected NBA jerseys. More info on those below: