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Wed Sep 28 13:17:29 CEST 2016 Informação à Imprensa

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BMW Motorrad is launching the BMW Motorrad Street Air by Alpinestars, an advanced airbag system offering comprehensive upper body protection and the freedom to ride a motorbike in both on- and offroad situations.

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Munich/Asolo. BMW Motorrad is launching the BMW
Motorrad Street Air by Alpinestars, an advanced airbag system offering
comprehensive upper body protection and the freedom to ride a
motorbike in both on- and offroad situations.

The technology adopted from the current Alpinestars Tech-Air® street
airbag system – a system requiring no motorbike-mounted sensors. The
airbag system of Alpinestars utilizes a sophisticated algorithm that
detects imminent danger with the greatest precision and inflates the
full upper body airbag to provide a highly effective crash protection
system, ahead of the first impact.

The BMW Motorrad Street Air Dry by Alpinestars textile riding jacket
is designed to interconnect with the Alpinestars airbag system vest
and is an essential component for the system to be fully operational.

It offers instantaneous inflatable upper body protection to the back,
kidneys, chest and shoulders - the most exposed areas in a crash. It
is also fully independent, incorporating its sensors close to the
rider’s or passenger’s body means the airbag activates without the
need for a triggering wireless signal to be sent from the bike.

This jacket is the first safety product to be launched under an
exclusive agreement, between BMW Motorrad and Alpinestars and is
available for both female and male customers in different colorways
from October 2016.

Key features of BMW Motorrad Street Air by Alpinestars:

Full airbag inflation in 25 milliseconds for protection during
crash impacts and loss-of-control situations when riding but also in
stand-still situation – for example a rear impact while waiting at
traffic lights.

Function is independently of the need for sensors to be installed
on the bike and the subsequent need to link a specific motorcycle to
the airbag system.

Immediately ready for use and no time is wasted in setting up
electronic pairing between rider and/or passenger and motorcycle.
Rider can easily switch between motorbikes without reconfiguring or reinitializing.

Placing sensors near to the body means the airbag system can be
used on road or for off-road adventure-touring.

No need to deactivate the system if leaving the road for off-road
trails or to stop in between to change settings. Changing surfaces
while adventure-touring therefore presents no problem.

System is protected by a durable and water-resistant casing which,
when worn under a compatible outer jacket, means the airbag system
is fully weatherproof.

BMW Motorrad and Alpinestars offer the freedom to ride any bike on
any surface at any time and can be used for on-road riding and
off-road riding with any type of BMW motorcycle and also with all BMW
scooters. BMW Motorrad is the only motorcycle manufacturer to have
developed the complete range of rider equipment ever since the 1970s -
from motorcycle helmets to rider suits, boots and gloves. In doing so,
high priority is attached to maximum comfort for the rider and
passenger as well as minimizing the potential consequences of
accidents.

BMW Motorrad has always regarded motorcycling and safety as being
inseparably linked and anchored in the "Safety 360°"
principle. "Safety 360°" breaks down the overall concept of
safe motorcycling into three facets: safety technology in the vehicle,
safety deriving from rider equipment and safety through rider
training. Alpinestars has been innovating motorcycle riding technology
for rider protection, performance and comfort for over 50 years. The
Tech- Air™ airbag system, which forms the basis of their active safety
cooperation with BMW Motorrad, is the result of Alpinestars’ intensive
research and development which commenced in 2001.

For decades, both companies have maintained a leading role in active
and passive motorcycling safety. This new cooperation, between BMW
Motorrad and Alpinestars, is now extending their position further
through this joint development agreement. You will find press material
on BMW motorcycles and BMW Motorrad rider equipment in the BMW Group
PressClub at www.press.bmwgroup.com.

The BMW Group

With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the
world’s leading premium manufacturer of automobiles and motorcycles
and also provides premium financial and mobility services. As a global
company, the BMW Group operates 31 production and assembly facilities
in 14 countries and has a global sales network in more than 140 countries.

In 2015, the BMW Group sold approximately 2.247 million cars and
nearly 137,000 motorcycles worldwide. The profit before tax for the
financial year 2015 was approximately € 9.22 billion on revenues
amounting to € 92.18 billion. As of 31 December 2015, the BMW Group
had a workforce of 122,244 employees.

The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.