An enlarged CrownBet has confirmed the appointment of Mark Gay as Chief Digital Director (CDD).

Gay replaces incumbent Steve Maidment, who announced his departure from the Australian online bookmaker earlier this year.

A seasoned technology and enterprise strategist, Gay joins CrownBet’s executive leadership team from Australian online retail bank ME (Members Equity), where he served as Chief Intelligence Officer (2015 – 2018).

Directly reporting to Chief Operations Officer Nick Tyshing, Gay will be a key stakeholder in driving CrownBet’s enlarged vision, with the bookmaker having secured Toronto TSX-listed The Stars Group Inc as its new majority shareholder (transaction completed February 2018)