Monday, December 29, 2014

Belgium November 2014

The Renault Zoe is looking to end the year in #7

Cannibals

154 EV's were sold last month in Belgium, a slightly above average month, pushing the EV Share up 0.01% to 0,42%.

Looking at the monthly models ranking, the BMW i3 recovered the Best Seller Trophy, with 36 units, but the real news came below the podium, with the BMW i8 reaching #4 in November and improving its personal best by selling 14 units (Will we see it on the podium next month?), tied with the Bimmer we had the Audi A3 e-Tron, performing satisfying numbers, unlike its VW counterpart, the e-Golf, with only 2 sales...Is the Audi cannibalizing sales of its less premium cousin?

Speaking of Cannibals, it looks that the Cayenne Plug-In (12 units) is already eating sales of its Panamera brother, as it took it only two months to sell more than its more planted to the ground relative (Only 7 Panamera Plug-In were sold last month).

On the YTD chart, the #8 Renault Zoe is closing in on its smaller brother Twizy, with only four units separating them, while in #9 we now have a trio, with two VW's (e-Up! and e-Golf) and the Smart Fortwo ED. The Opel Ampera continues to slide on the chart, losing two spots and ending in #16...Last year it was #8.

Looking at the manufacturers ranking, Tesla (21% Share) has the red carpet ready to roll off and grab the Best Selling Brand Title, but it still has to keep an eye on BMW (19%), as both its models are selling above expectations. In Third place we have Porsche with 13% share, its best performance anywhere in the World...