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Style your hair with L’Oréal Paris Studio Line

Today’s teenagers don’t see styling their hair as a chore or an obligation, instead they see it as a way of expressing themselves. What counts most is the style…

It doesn’t matter which style they choose, they want it to make a statement, to tell the world who they are in a way that words can’t express.

Long, short, spiky, Mohawks, pompadours, ducktails, the wet-look… what teenagers want to do is invent, create, texturize, shape and style their hair in endless variety of ways without going to too much trouble.

Because every person is unique, every hairstyle should be, too!

Studio Line, a pioneering brand in styling since 1985, has launched four new explosive gels: Wet and Sleek, Mix It Up, Spike Fanatic and Flick’N Sweep, four styling attitudes and infinite possibilities for creating a unique, trendy, long-hold look.

Wet and Sleek – Made for stylish ladies’ men and maybe even a little macho!

They like to strut their stuff and let the world—especially the females in it—know they know!

What is it?

STRONG HOLD SCULPTING GEL

Spectacular wet-look that doesn’t disappear in a few hours. A dab of this blue gel with an electric scent (an “acid drink” scent, like an energy cocktail) and they’re set for hours of perfect, irresistible, wet-look style… even in the hottest situations…

HOW TO DO IT?

FOR A LONG-HOLD WET-LOOK

1 Take a quarter-sized amount of gel in your hand and rub your palms together

2 Slick back your hair with both hands

3 You’re ready to go!

Mix It Up is for urban athletes, who aren’t averse to taking a few risks, they like a relaxed, casual look: baggies, customized T-shirts, sweaters and backpacks. They’re also creative, since street art and music play an essential role in their lives. Although highly independent, they’re attached to their tribe’s signs, symbols and codes.

What is it?

EXTRA-STRONG 24-HOUR PASTE*

With its 24-hour hold, Mix It Up is the perfect product for party people and night owls who want a look that’s hip, tousled, roughed-up and messed up, but a look that still stays under control. This gel is a burst of explosive, energizing hair-styling inspiration with a “sparkling soda” scent.

HOW TO DO IT?

PLAY AROUND WITH THE NEVER-TOO-NEAT LOOK AS MUCH AS YOU WANT!

1 Take a dab of the gel-paste in your hands

2 Go wild—mess up your hair!

3 You’re ready to wow the world with your explosive style!

My man is a satisfied user of Mix it Up, he likes the ease of use and great styling result by using it

Flick’N Sweep is for fashionable urban teenagers who know they look good. They want to create a style that’s original and in. High-energy, pleasure-seeking party people who love going out, they live life to the fullest, never let an opportunity go by… and they love showing off for the ladies!

What is it?

ULTRA-STRONG 24-HOUR DEFINING GEL-CREAM

Flick’N Sweep is revolutionizing styling for longer hair with gel-cream texture that isn’t sticky, holds for hours and has an invigorating “energy drink” scent. For the cool Pop Star look!

HOW TO DO IT?

THE BEST WAY TO APPLY IT? ALL OVER AND EVERYWHERE FOR IMPECCABLE HOLD.

1 Rub a dab of gel onto your fingers

2 Run your fingers through your hair to give it some movement.

3 And let those seductive eyes work their magic!

Spike Fanatic - Music is what brings them together and they have a profound desire to express their rejection of mainstream culture. Rebellious is the word that best describes them.

What is it?

EXTREME MEGA HOLD 24H* SCULPTING GEL

A transparent texture with the scent of rebellion ("coca sun") in a gel that defies the laws of gravity. For high hair that doesn’t go flat as the day goes on. With Spike Fanatic, straight-up styles stand up under any circumstances. For an elaborate, spiky, structured look, Spike Fanatic never lets you down.

HOW TO DO IT?

IT EASY – JUST STRETCH YOUR HAIR TOWARD THE FRONT OF YOUR HEAD FOR AMAZING RESULTS.

1 Rub a dab of gel between your palms.

2 Sculpt your spikes.

3 Let your instinct be your guide…

Today’s teenagers see their hairstyles as ways of expressing themselves, their identities and their sense of belonging to a particular group. Each one of the Studio Line is full of possibilities for a unique, trendy, long- hold look. Explosive fragrances, the right textures – gels, pastes and gel-creams –and detailed instructions…

Everything you need to make using the products easy and fun. One brand, four styling products, infinite possibilities…

Studio Line four new explosive gels: WET AND SLEEK, MIX IT UP, FLICK’N SWEEP and SPIKE FANATIC is currently available at all L’Oréal Paris counters nationwide and is priced at a recommended retail price of RM18.90