Transfer of reward miles, Q & A

What is new?

AIR MILES is introducing a new feature that will enable Collectors to transfer some or all of their AIR MILES reward miles to another Collector. This new feature benefits those who wish to gift some of their reward miles or prevent their accounts from being closed due to inactivity. With the new ability to transfer reward miles, AIR MILES Collectors now have four ways to keep their accounts active - earning, redeeming, donating and now transferring reward miles.

Why would a Collector want to transfer reward miles

Collectors have been asking for this feature. We listened carefully to feedback from our Collectors - they told us they wanted more options with their reward miles, and we delivered. The new transfer feature benefits those who wish to gift some of their AIR MILES reward miles or prevent their accounts from being closed due to lack of activity for 24 consecutive months.

How does this policy differ from before?

Previously, the AIR MILES Reward Program allowed the transfer and consolidation of accounts in the case of AIR MILES for Small Business, as well as Collectors experiencing certain life changes or circumstances, such as the death of a family member. Today, AIR MILES is introducing a new feature that will enable Collectors to transfer some or all of their AIR MILES reward miles to another Collector.

Is there a fee to transfer reward miles?

The fee to transfer AIR MILES reward miles from one account to another is 15 cents per mile.

How do I transfer reward miles?

To transfer reward miles, Collectors must call the AIR MILES Customer Care Centre and provide the following information:

•Validate their Collector account by a Customer Care Specialist

•Number of reward miles to be transferred

•Primary Collector name and Collector number on the account reward miles are to be transferred to

The Customer Care Centre can be reached at 1-888-AIR MILES (247-6453). Our hours of operation are Monday to Friday 8:00 AM Pacific, Mountain, Central and Eastern, 9:00 AM Atlantic, and 9:30 AM Newfoundland Time to 7:00 PM your local time. We are also available Saturdays 9:00 AM to 6:00 PM Eastern.