Exclusive partnership will bring valuable offers to Co-op customers with
the touch of a button

CALGARY, Nov. 7, 2013 /CNW/ - Calgary Co-op is proud to announce an
exclusive partnership with Coupgon, Canada's first fully digital
(paperless) grocery coupon app. The free Coupgon app is now available
for download through the App store (iPhone) and Google Play (Android)
and will be available through Blackberry World (Blackberry) in the
coming weeks. All Calgary Co-op food stores (including Calgary,
Airdrie, Strathmore and High River locations) will begin accepting
these valuable mobile-friendly coupons immediately.

"We've found a new way to meet the increasing consumer demand for
mobile-friendly content and a compliment to traditional paper coupons,
which we will continue to accept," says Ken Woo, Vice President of Food
Centre Operations and Merchandising at Calgary Co-op, "This opportunity
allows us to meet our members' ever-changing needs, while ensuring we
continue to offer great value - every day."

Calgary Co-op will be first to market with this innovative coupon
offering that promises a user-friendly alternative to traditional paper
coupons. The Coupgon app utilizes location-based technology to redeem
valuable coupon offers from a variety of brands, including a selection
of local products.

"Recognizing that Calgarians lead the country in mobile adoption, Co-op
was quick to respond to the opportunity we presented them," said Frank
Sinopoli, CEO of Coupgon, "We've created a unique app that makes
digital coupons readily available to local shoppers. For Calgarians who
own a mobile device this is the easiest way to save money, instantly."

There are two simple steps to redeem Coupgon offers at your local Co-op
food store:

Use your computer or smartphone to clip big savings.

Use your smartphone to redeem savings instantly at time of checkout.

Not only will the Coupgon app allow shoppers to find special offers
easily, it will also allow individuals to track and share savings every
month. Mobile users are encouraged to download the Coupgon app, clip
big savings and visit their local Co-op food store to redeem offers.

For more information about Coupgon, including technical support, please
visit www.coupgon.com.

About Calgary Co-op

Owned by our members, Calgary Co-op is one of the largest retail
co-operatives in North America. With over 440,000 members, 3,500
employees, assets of $457 million and annual sales over $1.1 billion,
Calgary Co-op is committed to lead in food; petroleum; home health
care; pharmacy; wine, spirits, beer and travel. Calgary Co-op supports
numerous not-for-profit and charitable organizations in Calgary
(through our Co-op Community Foundation) by investing over $4 million
into the local community each year. For more information please visit www.calgarycoop.com.

About Coupgon

Since 2012, Coupgon has been committed to providing a faster, easier
(and paper-free) way for people to coupon. Customers can now enjoy
instant savings at checkout using the Coupgon mobile app. We are
partnering with manufacturers and retailers that share our vision and
want to make saving money easier for their customers too. To join the
Coupgon revolution visit www.coupgon.com.