Sunday, December 4, 2016

Episode #013:

Guest Steve Goldstein, Amplifi Media The FUTURE is HERE -- Now WHAT?

Steve Goldstein

Steve Goldstein is recognized as a thought leader in audio programming, marketing and management. His track record of success spans virtually every major radio format for some of the nation's top broadcasting companies.

Steve has created and developed numerous successful radio brands and nurtured and advanced local and national talent.

After holding on-air positions at several local radio stations, The NBC Radio Network(Affiliate Relations Manager), and The ABC Radio Network (News Anchor), Steven was a co-founding partner in Saga Communications, serving as Executive Vice President and Group Program Director from the company's formation in 1986 until 2015.

Steven's well-regarded programming acumen and strategies helped to propel Saga, which now trades on the NYSE, to its current position.

Steven was one of the first to recognize the power of geo-targeting on the internet. In 1998, he co-founded Fastblast, LLC, a company that specialized in the development of interactive marketing strategies for clients in local markets which included seven major broadcast companies as well as Amazon.com.

In this episode, Steve shares some important insights on the changing mediascape, and offers solid tips on how YOU can prepare now for a more successful future.

Some of Steve's recommended podcasts:

This Goldstein-consulted mix of unique contentwith a fresh take, delivering about 80,000 downloads.Compare to YOUR station AQH!

Back in the day we called them demo reels, station or show composites. The idea was to capture the essence of performance(s) by a demonstration lasting no more than three to five minutes. Today Sizzle Reels are an important tool which you should be using to communicate value.

Performers. Demonstrate your best work. Whether it’s a memorable bit involving a listener, a killer promo you voiced, a commercial you wrote or produced, a live read that generated great response for a client. Every successful voice actor has a killer reel.

Shows. Single performer or ensemble cast, showcase what makes the show unique. A running benchmark bit or feature, representative sets which give a “feel” for what’s special about the show.

Stations. Many of the most successful stations and clusters use Sizzle Reels to tell their story. Position, compare and contrast your operation giving the context of your market. These are especially important in communicating value outside the market (e.g., national sales and show/tour promoters).

Creative Services. From award winning commercials and promos to examples of original music or variety in available voice styles, highlight the depth and diversity of your creative capabilities.

Your Sizzle Reel should serve to promote your best work. Your reel should wow and impress. Most important – keep your reel updated. Keep raising the bar, adding something stronger and taking off the least impressive.​Pro tip: You've got a winner if and when your sales department loves and shares your reel with clients and prospects.