Drôle de Monsieur

Drôle de Monsieur is a French ready-to-wear label founded in 2014 by two friends, both of whom were fashion capital outsiders with no specific background in design. In creating their first collection, they were inspired by their motto, “Not From Paris Madame,” which remains their signature today.

Each season, Drôle de Monsieur releases a new collection for men that captures their unisex vision and unites a modern attitude with a retro aesthetic. Each piece is created for everyday wear. Drôle de Monsieur’s modern designs seamlessly blend comfort, clean lines, and precise detailing.

‘NOT FROM PARIS MADAME’

The slogan refers to the law of attraction which proves that we are all able to attract into our lives whatever we are focusing on. End of 2014, Maxime Schwab and Dany Dos Santos wanted to create their own brand but they actually felt that the fashion industry was a world focused on big cities that you can hardly enter without an important network, financial help or accurate knowledge in fashion.

While various brands were using « Paris » to build their reputation, Maxime and Dany decided to do the exact opposite by creating a slogan in reference to their background and origin, « Not from Paris Madame ». The purpose was to spread this message in the most impactful way during the Paris Fashion Week. After quickly attracting some of the most influential press worldwide, they were able to start their first collection in 2015 based around this slogan with the desire to spread message : Whoever you are, wherever you come from and wherever you live, you can become the person you aspire to be.

Both living in a small city mentally and culturally far from the fashion scene and with no specific background in design, the two founders were conscious that creativity and passion for fashion wouldn’t be enough to etablish their brand within this tough market.