Vionic Beach Creation of a New Brand

Vionic saw market need for flip-flops that not only look great but also feel great to wear. Their strategy was to take ergonomic footbed technology of their shoes and bring it to a high-end beach flip-flop.

Brand Zoo needed to create a new brand that is highly differentiated, communicates style and appeals to a younger fashion conscious consumer.

Vionic Beach is a brand for consumers looking to claim their spirit and find their footprint. Inspired by the beauty and support of a footprint in the sand, we helped create the Vionic Beach Brand.

Branding services included:

• Brand positioning and narrative

• Target Persona development

• Tagline creation, “Find Your Footprint”

• Vionic Beach identity design

• Australia seal design

• Packaging design

• Retail displays

• Hangtags

• Advertising

• Complete website design and copy for the e-commerce site

• Design and execution of traveling “Pop-up store” in the form of a VW Microbus trailer, titled “Sole Shack”