Vocus buys Help A Reporter Out: What can subscribers expect?

The deal, announced Thursday, created a stir on Twitter with many people wondering what’s next for the popular service for PR pros.

By Michael SebastianJune 11, 2010

SHARE

On Thursday, PR software-maker Vocus bought HARO, and the question bouncing around Twitter was how the acquisition will affect the free service.

“There will be absolutely no difference,” HARO founder Peter Shankman told Ragan.com. “I’m still running HARO; the editors are still running HARO. And we will never charge—it will still be free.”

HARO links journalists and sources by sending subscribers three e-mails each business day with requests from journalists and bloggers. The service is supported by ads, which are presented in a usually quirky write-up at the beginning of each e-mail. More than 100,000 PR pros and small-business owners subscribe to HARO.

Subscribers can expect the same three e-mails a day; they will have the same look and will continue to feature ads, Shankman explained.