Thursday, November 18, 2010

Biztree's Google AdWords Success Story

Here on the Small Business Blog, we occasionally share the successes of our customers by letting them tell their story in their own voice. Today, we’re happy to feature Jonathan Defoy and Bruno Goulet, founders of Biztree, who have found success using AdWords.

Biztree’s relationship with Google started in early 2003. We had just taken a loan of $25,000 to invest in advertising and we spread it across seven channels including affiliate programs, mass email, forum advertising, content and search advertising. After 30 days we lost all our money in all channels – except one. The small investment we made in Google search returned almost three times our investment!

At that point we went back to the bank to borrow $100K hoping to replicate the results. After much fighting with investors, we finally received the funds and the same results were obtained again! To this day we continue to see similar results (2 to 3X returns) and know that we can count on Google as a reliable source of quality traffic.

Today, Business-in-a-Box is the leading legal and business document template software. It’s available in 8 different languages and has over 2 million users worldwide. We help small and medium businesses quickly produce all sorts of documents and with Google’s help, business people in over 200 countries are now able to create contracts, legal agreements, business plans, marketing plans, forms and financial spreadsheets, in a matter of minutes.

We owe a large part of our success to our relationship with Google where we’ve gone from spending $100K per year to well over $100K per month!

In our view, Google’s biggest strength lies in its ability to stay ahead of the competition by continually improving user experience and upgrading and fine-tuning its powerful technologies, as witnessed by constant additions to Google Analytics, AdWords Editor tool and Website Optimizer. The second thing we love most about Google is how it enables us to quickly test our marketing efforts, while generating near instant results.

A great deal of our success with Google comes not simply from its outstanding ad platform, but from its people. From the very start of our relationship, we’ve been dazzled by a customer service team that is not only great at resolving issues, but also at helping small businesses improve their advertising practices.