OCR GCSE Business Studies 9-1 The role of marketing, The purpose of market research

2.1.1 The Role of Marketing: What marketing involves, what is a market, why the customer is king, adding value, how the marketing department works with other departments. Reflecting on your own purchase. (1 page)

2.1.2 The purpose of market research: Defining a market segment - looking at this in relation to car advertisements. The importance of asking the right questions. Introduces primary and secondary research in name only. (2 pages)