Hisense vigorously takes part in all activities promoting public welfare. Its motto is: "To seek own edification when in obscurity, to help develop the community when in eminence".

Hisense believes that the physiological requirement of the enterprise is its survival; the security requirement of the enterprise is the long and stable development; the affiliation requirement of the enterprise is the acceptance by the community; the requirement by the enterprise for esteem is the esteem from the community; and the self-realization requirement of the enterprise is its contribution to the development of the nation and society as a whole.

Therefore, the long term objective of the Hisense Brand is to be "The most respectable global brand".