The stories behind the strategy

Inside Holden

Moana Hope is leading the charge for Holden’s ‘Team Mo’ as we bring together our long-established partnerships with Leukaemia Foundation and Collingwood sporting clubs to raise funds during the World’s Greatest Shave. Anyone can join ‘Team Mo’ to win – or you can show your support and donate! The highest…

Everyone has a Holden story. Whether it’s beachside naps in the back of your Sandman or proudly sticking your P-plates on your third-hand VK Commodore, no doubt there’s a Holden car woven into your memory somewhere. For those in the Holden team, it’s no different, and this week we’re reflecting…

How much time do you spend thinking about car accidents? Or your car being stolen? Or if the way you drive is affecting your fuel efficiency? Hopefully precious little – with all that mindfulness and the new season of Outlander, there aren’t enough hours in the day (or indeed, the…

Adelaide is a city that means a lot to us – it’s where the Holden business began, where we’ve manufactured vehicles for five and a half decades, and where a huge community of people are touched by our business. That’s why we’re proud to announce an official charitable partnership…

10 years ago, when the average Australian visited the US, more often than not the observation was made – why do Americans all drive such ridiculously big cars? The average tourist’s tiny hire car was dwarfed by trucks and SUVs, tearing up six-lane highways and terrifying those of us still…

Within five years, Holden will have a gender balanced organisation – an equal number of men and women in our corporate business. That’s a tall order in the automotive industry and a bold move within corporate Australia, but it’s a commitment Managing Director Mark Bernhard made to the Holden…

On Tuesday 28 March at around 2pm, Cyclone Debbie made landfall in the Airlie Beach region of far north Queensland. Devastating effects were felt across the Sunshine State and New South Wales in the days and weeks following the storm and floods, with the tragic loss of at least 11…

The latest TV commercial for the all-new Holden Spark tells us a few home truths, like 87% of women feel misunderstood by the car industry. Our recent vox pops show that women feel they aren’t portrayed fairly in automotive advertising and aren’t inspired by messaging intended to ‘target’ them as…

“the volunteer drivers are all so friendly and pleasant, so the trip goes quickly”. Pearl Goldman says of the Patient Transport Service. The first time Pearl Goldman posed for Norman Lindsay, he exclaimed, “Oh, I do love your devilish eyebrows”… and their friendship grew from there. He later described…