Sponsored Web Pass enables consumers to access the mobile internet in “easy-to-understand” time- or content-based mobile internet increments. For example, now the user can get “one day of mobile internet”, or “one hour of Twitter usage” sponsored by an advertiser.

All the user has to do is to is watch a short advertisement from the sponsor before continuing to their content, similar to the way an ad from a sponsor airs before the start of a TV program. Users are then free to engage with the content in their Web Pass for its entire duration.

When the Sponsored Web Pass expires, users are given a soft landing with the option to continue browsing after purchasing a paid Web Pass, or to re-engage with different sponsors and continue browsing at no charge. Opera’s Sponsored Web Pass now allows operators to increase their revenues from data services by enabling their participation in ad revenue monetization.

“Sponsored Web Pass gives operators a unique channel to partner with the advertisers and content providers who are already driving traffic across their networks, and helps both parties to participate in monetization of that traffic,” said Nuno Sitima, SVP of Business Development at Opera Software. “This is an excellent way for operators to bring new users onto the mobile internet while introducing them to new, easy-to-understand data packages.”

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About Opera Software ASA

Opera Software crafts products and services that connect 350 million people to the internet. More than 130 operators around the world choose to work with us to give their customers the best web experience. Our mobile advertising platform enables publishers to monetize their content and allows brands to reach a global audience of more than 800 million consumers. Learn more about Opera at www.opera.com, or follow Opera on Facebook, Twitter and blogs.opera.com.