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MANILA, Philippines - Mobile technology brand OPPO has signed partnership with TV5 as major sponsor for the upcoming reality fashion show Philippines’ Next Top Model (PNTM): High Street.

In a gala night held on Saturday at Chaos in City of Dreams Manila, OPPO also expressed confidence for another collaboration after the successful partnership with America’s Next Top Model (ANTM) Cycle 22, which aired in 2015.

“America’s Next Top model was a worldwide sensation that several countries had their own edition of the internationally renowned television contest. We are proud to be part of this show’s new Philippine edition,” said OPPO Philippines Brand Marketing Manager Stephen Cheng.

“Like the brand’s collaboration with the team behind America’s Next Top Model, we hope to be just as successful here in the country,” Cheng added.

Through OPPO smartphone which puts prime on fashion and lifestyle, contestants of the ANTM were given selfie challenges involving the camera features of the OPPO R7 and R7 Plus: Beautify, Double Exposure, and Panorama.

While the phone for the upcoming PNTM cycle is yet to be revealed, OPPO announced that it will sign up the show’s top three models as online influencers.

LOOK: Some of PNTM contestants as they do selfies using OPPO F1s.

America’s Next Top Model premiered in May 2003. Tyra Banks, the show’s creator and executive producer, served as the head judge for 22 cycles. The model search aired semiannually until 2012, and then annually in 2013, the year British singer and actress Rita Ora replaced Banks as the head judge.

The Kapatid Network, which aired two seasons of Asia’s Next Top Model, announced auditions in early January this year after acquiring production and airing rights. Former Binibining Pilipinas-World Maggie Wilson will head the panel of judges that will choose the winner among 24 contestants.

Coach Chot Reyes with Binibining Pilipinas - World Maggie Wilson

Other judges will include celebrity stylist Rain Dagala and Professional Models Association of the Philippines President Raf Kiefer.

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