AmberFin has come onboard as a Gold Sponsor for TVBEurope’s IT Broadcast Workflow 2012 conference taking place on 13 June at BAFTA in central London.

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AmberFin has come onboard as a Gold Sponsor for TVBEurope’s IT Broadcast Workflow 2012 conference taking place on 13 June. This year the conference will move to the prestigious and convenient BAFTA venue in central London. Returning again to support this year’s event, AmberFin was pleased with its participation at ITBW 2011. Bruce Devlin (pictured), Chief Technology Officer, AmberFin said: “The IT Broadcast Workflow 2011 conference was excellent (again) and I thank you for the opportunity we had to present. The presentations were of high quality and much of the post-presentation discussion was excellent. There were enough users, vendors and industry heavyweights in the room to cope with most ITBW topics.” AmberFin specialises in solving file-based workflow problems for content owners, broadcasters, sports organisations and post production houses. The AmberFin Media Factory, based on the iCR family of modular software products, digitises and transforms new and archived content, combining a service oriented design philosophy with intelligent use of cost-effective generic IT. This enables customers to save time, increase revenues and grow in-line with business demands. Unique to the Media Factory system, AmberFin’s industry first approach to Quality Control, known as Unified Quality Control (UQC), introduces a QC mark that brings a new level of trust to media assets. UQC uniquely combines an automated process with a human touch, enabling more efficient and effective decision-making and new levels of confidence in the file creation and transformation processes. The company has experienced growth of 90% in the last year thanks to hundreds of iCR systems being deployed worldwide. Its systems are used by the likes of Sony Pictures, NBA, Turner Broadcasting, ZDF, NRK, National Geographic, BT, Discovery and Warner Brothers. TVBEurope’s IT Broadcast Workflow conference is Europe's premier event charting the development and adaptation of file-based operations in European broadcasting organisations. Register now to attend this year’s conference at BAFTA and take advantage of the special early bird price before 1 May. www.broadcastworkflow.com