Head of Apple is confident that sales of the iPhone will be able to increase

POSTER:c || HEAD OF APPLE IS CONFIDENT THAT SALES OF THE IPHONE WILL BE ABLE TO INCREASE

DATE:2017-08-02

By the tenth anniversary of the iPhone came up with a cumulative circulation of more than 1.2 billion sold devices of all generations. Meanwhile, "the smartphone market is close to saturation," as industry analysts continue to repeat for the first time in a row, and last quarter allowed Apple to increase iPhone sales by only 2%. It is only natural that analysts asked the head of the company whether he believes the market growth potential is sufficient to further increase the sales volume of the iPhone and revenue.

Tim Cook first tried to explain that the company does not build long-term forecasts of this type, but then softened a bit, and said that Apple is able to increase not only the volume of sales of smartphones, but also the proceeds from their sale. First, the user base of iPhone owners continues to grow. If in developed markets, with the exception of Japan, growth is no longer observed, then in the markets of countries with a growing economy there are still enough people ready to buy their first iPhone in the future. In annual comparison, it was in the markets of emerging economies that the revenue from the iPhone increased by 18%. Secondly, the existing owners will switch to the new iPhone models. Thirdly, as Cook put it, he "is very pleased with Apple's ability to persuade people to switch from competing platforms."

Along the way, Cook said that with India, the company relies special hopes on the growth of sales volumes, and for this purpose organized a local assembly of smartphones in this country. The Indian market, as Cook put it, reminds him of Chinese, as it was a few years ago.