Interior systems specialist rebrands to offer enhanced service and a clearer identity.

In a major shift in the interior building products market, Encon Interior Systems will merge with Nevill Long to create a new-look specialist interiors brand under the Nevill Long name.

The move follows extensive research by the Encon Group with customers, suppliers and employees. It revealed that while both brands were highly rated for the quality of relationships, customers found having two similar brands confusing - hence the merger.

Encon Interior Systems' branches will be rebranded as Nevill Long and feature a re-designed logo and distinctive new look, while the rebrand will also be marked by a refreshed website and comprehensive marketing campaign.

Encon Insulation will remain the group's brand for the distribution of insulation and associated products into the structural and industrial markets, with the majority of the group's 20 branches being dual-branded Encon Insulation and Nevill Long.

The merger will provide a focus for the group's investment in the interiors market, part of which will see Nevill Long recruiting new talent to complement the existing team of highly knowledgeable employees.

One of the overall aims of the change will be to improve the customer experience even further and enable Nevill Long to become distributor of choice in a competitive market.

As part of this, new systems and processes are being put in place to help improve communication with customers throughout the order process. This is in addition to etrade24-7, developed in response to customer feedback, which gives customers complete access to details of their account at any time of day or night.

And while the research picked out the depth of Nevill Long's product and technical knowledge for praise, staff will continue to undergo further training and up-skilling, primarily through the Encon Academy, to make them among the most knowledgeable in the industry.

“But it also told us that having both the Nevill Long and Encon Interiors brands was confusing so we decided to rebrand our interiors offering under the Nevill Long name. The merger is a 100% positive step. As well as changing the way we look, we'll be changing the way we work, to give our customers a peerless experience with the aim of making us their distributor of choice.”