Distribute content with Apps and Books in Apple School Manager and Apple Business Manager

Learn to deploy apps and books purchased in the Apps and Books section in Apple School Manager and Apple Business Manager.

When you purchase content for your school or business in Apps and Books, you can distribute your purchases directly to your users in one of three ways: User Assignment,* Device Assignment,* or Redemption codes.

† Some MDMs may support managed distribution and/or redeemable codes. Contact your MDM provider for more information on the requirements.

†† While in-app purchases aren't supported as standalone content that can be bought and distributed with Apps and Books, end users can make and restore in-app purchases from within Apps and Books-assigned apps, as long as those apps aren't device-assigned.

If you want to switch from redeemable codes to managed distribution

If your new Apps and Books purchases don’t show up for assignment in your MDM solution

Apps and Books server tokens are valid for one calendar year after initial download. Before the year is up, you need to go to the Account Summary section on the Apps and Books Store to obtain a new token. You also need to perform these steps if you ever change your password.

If you want to use managed distribution, but don’t have an MDM solution