"Gentlemen: In presenting our Annnual Catalog to our friends in the trade, we desire to call attention to a fact or two... handsomer and cheaper lithographed toy books ... games, blocks ands scroll puzzles ... [the] cheapest to be had in the market place ... it is our fixed intetnion not to be undersold. --"To the Trade" note on verso of title page (page [2]). (This note first appeared in the 1895 catalogue.).

Annotated with pencil check-marks next to titles throughout the first 55 pages, possibly by McLoughlin Bros. corporate offices, or perhaps by a later owner.