VR & AR for Prototyping

In today’s business climate being first to market is often as important as the product or service itself. Utilizing virtual reality, augmented reality, or even holographic techniques for prototyping is quickly becoming the norm. Using XR has many benefits including quick turn-around, multiple variations, immediate revisions, immediate feedback, and lower cost factors.

Virtual prototyping will validate a design, concept, product, or idea before committing to making a physical prototype or investing capital. Companies need to reduce time to market and optimize products, operations, training, or concept. VR is used to predict performance prior to constructing physical prototypes. The ability to explore a wide range of design alternatives leads to improvements in performance and design quality. Yet, the time required to bring the product or concept to market is reduced substantially because virtual prototypes can be produced faster and more efficiently than physical prototypes.

321 Next Reality is the Chicago area premier virtual reality company ready to assist in the success of virtual prototyping projects.

Industries Embracing Virtual Reality

TRAINING
MARKETING
EDUCATION
ENTERTAINMENT

BRANDING
BUSINESS
LEARNING
DEVELOPMENT

HOSPITALITY
REAL ESTATE
HEALTHCARE
MANUFACTURING

MEDICAL
GAMING
ARCHITECTURE
PRODUCT DESIGN

Other SERVICES

Virtual Reality

Let VR transport your customer, client, business or industry into a virtual space designed to inspire, engage, persuade, entertain, train, or educate.

Augmented Reality

AR can craft new ways to help you inform and engage your client, customers, and key markets. AR has changed the perspective of how the environment can be perceived and how your company, product, service or brand is represented with the simple use of using a smartphone, headset, or similar device.