Monthly Archives: January 2013

If I remember correctly it was around September 2009 when I had this idea about having public transport information available on mobile phones. This is how the story unfolded..

I had promised my wife and our 3 boys (there were still 3 of them at the time) that I would take them to a very popular mall in Cape Town for the day. That particular day, as fate (lets call it fate for now) would have it, I had car problems and didn’t really want to go anymore but I had made a promise to my family was forced to follow through or I would never have heard the end of it. So I checked the airtime balance on my mobile phone and luckily I had enough credit to contact the call center to find out what time there would be a bus. I got the info and we made our way to the bus stop.
The time came and went by and the bus did not turn up. So, there I was thinking: “Did I get the correct information?”, “Is the bus delayed?” “Maybe the bus was cancelled…”. We stood at the bus stop and didn’t know what to think. I didn’t have enough credit on my mobile to make another call to find out whether the bus was still on it’s way or not. While standing there a thought crossed my mind: “What if I could access this information from my mobile phone?”. That is where it all started for LetzGo! With a simple thought of how I could address a problem that many other people were facing on a daily basis. It took endless hours of research of what was already out there and many more hours lost in thought about how this could work.
Finally, after quite a few years, there was good news for me! In 2012, RLabs ran an incubation program for social entrepreneurs and LetzGo! was accepted into the program. Read more here…
I knew that the idea I had would work but I had no idea how hard it would be to turn this simple idea into a business. I learnt that if you have a dream you need to keep working at it until you have achieved it. I know that there is still a lot of work ahead of me to make LetzGo! a success but I’m gonna see this one through to the end.

“It does not matter how slowly you go as long as you do not stop.” – Confuscious