Category Archives: Blog

I love to update my readers on products and services available here in California that I think are perfect for our area. With the beautiful climate and easy terrain of Santa Barbara, this is a great location to scoot around and enjoy our sunny weather and warm breezes. And there is no better way to…

Oh where, oh where have the corporate bumper stickers gone? It used to be that in the good old days of marketing, not so very long ago, businesses could simply go to any trade show and hand out bumper stickers with their name and corporate logo on them, and that would be about it for…

Are you marketing your business effectively on Facebook? There are so many ways your company can use social media to build awareness with a target audience. It may seem like Facebook is all about cat videos and selfies, but don’t be fooled. Facebook is a powerful marketing opportunity that can build your business when used properly. One…

The way companies market their products and services has changed over the last decade. To keep up with competitors in your industry, you need to figure out how to use cost-effective online marketing methods. To someone who is just looking at online marketing for the first time, it may appear to be an overwhelming and…

If you want your website to get as much traction as possible, you need to know what interests your visitors. If you fail to acquire this knowledge, you may end up putting too much effort into areas that do not interest your audience, while failing to properly develop the more interesting content that is popular…

For a small business, Yelp reviews can have a huge impact on your local reputation. In a world where everything is sociable and shareable, many people look to Yelp to find out information about the quality of small businesses in their neighborhood. For those that have a bevy of positive reviews, this can build confidence…

Think back about 10 years and try to remember how you used to garner interest about an event that you were throwing in Santa Barbara. How would you get people’s attention? How would you maximize the number of people who knew about the event? Would you be able to easily track attendees? Could you easily…

There is no denying the importance that a first impression can make. And in today’s tech-driven world, in which impressions can be made in an instant, it’s vital that you are using content that is making a positive and lasting mark on your audience. If you notice that you aren’t getting the type of traffic…

Taylor Reaume offers professional consulting to people and businesses seeking to increase their efficiency and productivity in the areas of web marketing, email newsletters, PPC, SEO and social media marketing. For more information call 805-453-9674

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