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Nightclub owner Alex Proud on why Norwich could be the next Notting Hill

Can provincial Norwich really be cool? After casting an expert eye over the city, Alex Proud reckons it could be the next big thing. Get in now for less than £200,000

Alex Proud

September 17 2017, 12:01am, The Sunday Times

Kieran Harper, the owner of coffee shop ArtelVICKI COUCHMAN

Norwich isn’t really on the way to anywhere. It hasn’t been a destination of choice since the Middle Ages. The East Anglian capital, 100 miles northeast of London and an hour and a half’s drive from Cambridge, is somewhere you only go if you want to visit Norwich itself. As a result, it has long been viewed as a bit of a sleepy backwater. A city? Sure. A nice place? Possibly. But somewhere happening, a must-go destination? No.

However, as a nightclub entrepreneur and gallerist, I keep my ear to the ground. I called time on London’s cool earlier this year, as trendy Millennials are priced out of the capital and move to Bristol, even Birmingham. But I’ve been hearing rumours that Norwich is having…