Dollar General races into a new deal with NASCAR

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GOODLETTSVILLE, Tenn. — Dollar General and NASCAR have announced the first-ever national retail program around the Chase for NASCAR Sprint Cup. As part of the partnership, Dollar General will launch the "Race to Win" sweepstakes on Aug. 28. The sweepstakes, which runs through Nov. 12, offers customers the chance to win more than 9,000 prizes including free gas for a year, a trip to Las Vegas and $250,000.

The sweepstakes will be promoted by NASCAR superstar Dale Earnhardt Jr. in stores, online and on national radio.

“I’m proud to be a part of this exciting Dollar General sweepstakes,” said Dale Earnhardt Jr. “It’s a great time of year for NASCAR drivers as well as Dollar General customers. There are many great prizes for fans, so this is a great time to be shopping at Dollar General.”

Through the “Race in to Win” sweepstakes, 10 first prize winners will receive a trip for two to Las Vegas for NASCAR Sprint Cup Series Champion’s Week, free gas for a year and a chance to win the grand prize of $250,000. The grand prize winner will be chosen from among the 10 finalists in Las Vegas.

“Dollar General customers rely on us for convenience and value every day,” said Rick Dreiling, Dollar General’s chairman and CEO. “As we near the holidays, the `Race in to Win’ sweepstakes will add some fun and excitement to our customers’ shopping experience, while providing a little extra cash to some lucky winners.”

To enter the “Race in to Win” sweepstakes, customers may purchase qualifying products at Dollar General during the sweepstakes period, then visit www.dollargeneral.com or call 1-800-813-5738 to enter required information from their purchase receipts. There is no purchase necessary to enter or win. For complete sweepstakes details and rules visit www.dollargeneral.com.

“NASCAR fans are among the most brand-loyal fans in all of sports and so many of them enjoy shopping at Dollar General, where they can find their favorite products at low everyday prices,” said Steve Phelps, NASCAR Chief Marketing Officer. “We’ve found the NASCAR bar mark is a key differentiator at retail in terms of purchasing behavior and we couldn’t think of a better partner than Dollar General to deliver the first-ever Chase-themed retail program.”