The State of Real-Time Marketing: From Oreo to Everywhere

December 4, 2013

Executive Summary

Real-time marketing is real, and it’s bigger than social media. Debra Aho Williamson, principal analyst of social media at eMarketer, has analyzed hundreds of research sources to gain insights into the intersection of social media, big data, and mobile devices. Williamson shared how companies are using real-time marketing to reach audiences at home, in-store, and on the go.

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Source

"The State of Real-Time Marketing: From Oreo to Everywhere." Debra Aho Williamson, Principal Analyst of Social Media at eMarketer. ANA Real-Time Marketing Conference Presented by Starcom, 12/04/13.