CelebWatch is the First Stand-Alone Digital Offering as Part of
PEOPLE’s All Access Subscription

Cotton Partners for Launch of PEOPLE CelebWatch Using Snap Banners
and Social Integration

December 13, 2012 12:15 PM Eastern Time

NEW YORK--(BUSINESS WIRE)--PEOPLE.com, the No.1 celebrity magazine website, announces “PEOPLE
CelebWatch,” a new mobile app available now for the iPhone. PEOPLE
CelebWatch blends PEOPLE’s unmatched entertainment coverage with the
latest news and tweets from the celebrities that matter most to users.
Through a new, customizable newsfeed, users receive instant alerts when
their favorite stars are in the spotlight along with breaking news from
PEOPLE.

“CelebWatch gives users the access and breaking news that they love from
PEOPLE with the opportunity to personalize the experience to receive
exactly the kind of entertainment news and updates they want in real
time”

“CelebWatch gives users the access and breaking news that they love from
PEOPLE with the opportunity to personalize the experience to receive
exactly the kind of entertainment news and updates they want in real
time,” said Janice Morris, Managing Editor, PEOPLE Digital. “We’ve
integrated social and sharing elements into the app, making it as easy
as possible for users to react and share the PEOPLE experience with
friends and other celeb news junkies!”

CelebWatch Features

The PEOPLE News You Want Now

News: Get up-to-the minute celebrity news straight from PEOPLE

Photos: Swipe through hundreds of photos of your favorite stars from
the most buzzed about entertainment events

Profiles: Browse through more than 200 profiles in PEOPLE’s exclusive,
celebrity database of news, photos, and tweets

Push notifications: Be the first to know when your favorite celebs are
in the news

React: Share your thoughts and reactions with other celeb news junkies
directly in the app

Share: Keep your friends up to date with PEOPLE news on Facebook,
Twitter, Email and SMS

Cotton—PEOPLE CelebWatch’s launch partner—use PEOPLE mobile’s exclusive
Snap Banner ad units in the app along with unique sponsor integration
into the app’s Tweet Ticker. PEOPLE
CelebWatch is available now ($.99 per month/$9.99 full year) and
free for PEOPLE subscribers as part of the All Access subscription.
PEOPLE CelebWatch is available now for iPhone and will be available for
Android users this month.

About PEOPLE Digital

PEOPLE.com is the No. 1 celebrity magazine website, with more than 13
million unique users a month and more than 1 billion pageviews. Powered
by an extensive team of web-dedicated editors and writers, PEOPLE.com
provides an unrivaled 360-degree look at star lives via several
channels—the A-Z celebrity bio database, News, Photos, Moms & Babies,
Pets, TV Watch, Video and StyleWatch. The site's mobile editions are
read by more than 5 million users each month, while the site's social
media extensions reach nearly 10 million fans every day.

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