The Entry Level is the iPhone C of AMIRA… destined to be completely outsold by its bigger brothers by multiples. How many people making this kind of commitment would balk at spending the extra $5K to get 200 fps, Pre-Record and the other goodies?

[youtube https://www.youtube.com/watch?v=VL1iZgcIaEk]

For our current documentary, we’ve been shooting ProRes 4444 on the base ALEXA. So AMIRA truly will be a more compelling, less expensive option for us.