This year, we shared trends in the PR industry, transmedia storytelling and crisis communications; energy, financial communications, the latest news and updates in public affairs; crowd sourced opinions on new social media platforms; insights into local markets from our leaders along with tactics and strategies that apply to you as a PR professional. Let's take a look at the most read post on our blog. TOP ...

By Michael Beutler, Sustainability Operations Director, Kering and Annie Lancaster, Senior Consultant, Salterbaxter MSLGROUP It takes both hard work and a pioneering spirit to become known as one of the greenest companies in the world1. Here, Michael Beutler, Director of Operations in Kering’s Sustainability Department, talks to Annie Lancaster about how the company’s commitment to rolling out an Environmen ...

Josh Shapiro, Vice President, Director of Market Development and Client Engagement Latin America, MSLGROUP Background: Rise of Business Citizenship in Mexico The concept of business citizenship is gaining more traction in Mexico every day. Citizenship usually falls under the communications responsibility, although some organizations have introduced roles such as Manager of Sustainability or Foundation. More ...

The music industry is catching its second wind. Though record sales have slumped during the last dozen years, there’s been a sort of festival gold rush during that same period. In 2013, we saw the most new festivals ever, with even more festivals expected to launch in coming years. With artists and their labels embracing brand partnerships and festival appearances, it’s much easier for artists to reach thei ...

2014 has been a special year for MSLGROUP, our North America team was named one of the Top Places to Work for in PR in PRNews’ 2014 list. Our Netherlands office was also featured in PRWeek’s list of global office pride. We continued our acquisition spree with Qorvis joining the MSLGROUP family in Jan 2014, followed by the acquisiont of sustainability firm Salterbaxter in August 2014. Romanian PR agency – Th ...

By Claire Maloney, Managing Director, Capital MSL As Warren Buffett would say, buying a company is about more than just price. Traditional methods of determining economic value may have changed significantly in recent times, but the impact intangibles can have on corporate valuations continues to divide opinion. Academics assert that up to half of a company’s value lies not on its balance sheet, but in its ...

By Jae Mather, Guest Lecturer at the University of Cambridge Institute for Sustainable Leadership (CISL) and Non-Executive Director at Newform Energy Jae Mather looks at one company’s experience of putting a Net Positive approach at the heart of its business strategy. Kingfisher is not only prepared to experiment boldly, he says, but also to learn from the mistakes that inevitably come with being a pioneer. ...

By Gayla Brock-Woodland President, Canada, MSLGROUP Active Citizenship means Meaningful Involvement Canadian Millennials’ perspective on active citizenship comes down to two words: meaningful involvement. To Millennials, this means being civic minded: participating in their community voting getting involved when help is needed volunteering their time companies getting involved companies helping on social is ...

Your organisation's most powerful assets may be a lot closer than you think. Our Social Employee Advocacy infographic explores a new way to efficiently organise your internal social voices. Introducing MSLGROUP Employee Impact Engages employee ambassadors in real time time with internal, corporate and social media communications programs. Utilizes the all-in-one, complete content and advocacy management sys ...

By Nidhi Makhija-Chimnani, Director – Research and Insights, MSLGROUP Email today is not perfect. A Google search for “too many emails” brings up 95 million responses. As people chase for the coveted “Zero” Inbox, some have introduced email management systems, games and new apps to help people better manage the inflow. One app in particular, Mailbox, seemed to have gotten it right by helping Gmail users to ...

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About us

MSLGROUP is Publicis Groupe’s strategic communications and engagement group, advisors in all aspects of communication strategy: from consumer PR to financial communications, from public affairs to reputation management and from crisis communications to event management. With 3,100 people, its offices span 22 countries. Today the largest PR and engagement network in Europe, China and India, the group offers strategic planning and counsel, insight-guided thinking and big, compelling ideas – followed by thorough execution.