"If Kendrick Lamar’s leftover music were leftover food, it could be sold at the finest restaurant in Los Angeles. Reservations would be fully booked for five years because of the exceptional quality of everything he produces." Daniel Alcazar - The Daily Bruin

The nearly 25 million U.S. viewers who watched CBS Corp's televised Grammy Awards ceremony this year was the smallest audience in seven years for music's biggest night.
Out of the 24.95 million viewers who watched Taylor Swift, Ed Sheeran and Bruno Mars take top honors, 9.7 million were in the 18-49 demographic coveted by advertisers, CBS said on Tuesday, citing figures from Nielsen.

Kendrick Lamar’s love for Reebok’s started when he was a youngster on the streets of Compton, California. Back then, his main footwear of choice was the Reebok Classic Leather. So it must feel like a dream come true for him to be able to design for the brand.