Board of Trusted Advisors

Vijay Raval

Vijay Raval has over 35 years of experience in a variety of financial management positions involving strategy development and execution, profitable business expansion, client relationship management, global coordination, problem resolution as well as corporate governance and internal controls.

From his early careers as Audit Manager at A.F.Ferguson & Co. and Chief Accountant at 20th Century Fox Corporation in Mumbai, India, through his extensive tenure as partner at PriceWaterhouse Coopers LLP in US (PW), Vijay offers a unique blend of hands-on experience of both American as well as Indian business, cultural and social environments.

Vijay’s ability to grow new business is reflected in his promotion in 1981 by PW as a first partner of a newly established specialty practice. This practice grew from less than $10 million in 1981 to over $140 million in 2001.

Vijay’s experience with PW also includes serving as the partner-in-charge of 100+professional and partner specialty practice offices in New York, NY and Stamford, CT. In this capacity, he was responsible for implementing offices’ knowledge management, service innovations and balanced scorecard performance measurements as well as achieving the offices’ practice development, profitability and client satisfaction stretch targets. Vijay has also involved in strategic visioning and new business model development exercises. He has extensively liaised with PW, India.

Vijay’s exceptional record of business development and process improvement is based on his high level of energy and enthusiasm, with enough self-confidence to feel comfortable delegating responsibility to others, without having to micro-manage.

Vijay serves/has served as a member of the Board/Advisory Committee of several civic organizations, including The Global Heritage Fund, Palo Alto, CA; The Asia Society, New York, NY; The Forum for World Affairs, Stamford, CT; and the International Institute- The Society for Human Resource Management, Alexandria, VA.

Vijay earned his MBA from the University of Texas and is a member of American Institute of Certified Public Accountants and The Institute of Chartered Accountants of India.

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Dr. Lee W. Frederiksen

Dr. Lee W. Frederiksen is the Managing Partner of Washington-headquartered Hinge Marketing, a premier branding and marketing firm (exclusively specializing in professional services firms). Lee brings with him 30 years of marketing experience, a Ph. D. in behavioral psychology, and entrepreneurial experience as founder and CEO of three successful firms. Lee has helped a host of global brands achieve high growth and profitability - including American Express, Monster.com, Yahoo, and Capital One, to name some.

A natural strategist, teacher and expert in high growth firms Lee loves to solve complicated business and marketing problems and help increase the impact of that most maligned character of all...the CEO. His rare combination of business strategy and scientific research has made him a highly sought advisor.

Born and raised in Minnesota, Lee earned his Bachelor’s degree at Augustana College and his Ph.D. at Ohio University. He taught at the University of Mississippi Medical School and at Virginia Tech, where he trained and mentored Ph.D. students to become practitioners.

Throughout his life, Lee has been drawn to velocity. “I love driving fast,” a passion he can trace back to his youth. Lee bought his first car—a wreck, really—at age 15, before he even had a driver’s license. He soon began repairing it and competing in races – dirt tracks and drag races. He doesn’t see himself as a risk taker—but admits that the fact that he’s both raced cars and skydived might create that impression.

Over the course of his career he has worked with clients from a wide variety of industries, ranging from tech startups to Fortune 100 companies. His breakthrough research on professional services marketing and business growth has made him a recognized name in the marketing industry, and he has been quoted in a number of mainstream publications, including Fortune, The New York Times, USA Today, The Wall Street Journal, Entrepreneur, Business 2.0, and Advertising Age. His research also forms the basis for his six highly acclaimed books on organizational growth, marketing, and business strategy.

Lee’s celebrated books such as The Visible Expert, Inside the Buyer’s Brain: How to Turn Buyers into Believers; Spiraling Up: How to Create a High Growth, High Value Professional Services Firm; Online Marketing for Professional Services; and Professional Services Marketing stand testimony to the body of knowledge he comes with.

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