The Indie Maximum Exposure 100

Singer/songwriter Amanda Palmer had a major deal that was doing nothing for her, so she took matters into her own fans. By announcing impromptu all ages shows on Twitter, she found that her fans were willing to come out on short notice to hear her play, buy her CDs, and eat cake. She then began whipping her 30K+ twitter followers, aka “the losers of friday night on their computers” into a frenzy. She created a hand-designed t-shirt in real-time which made $11,000.00 in a matter of days. She followed that up with a webcast auction, and a twitter donation-only gig, which brought her month’s income to $19,000.00Amanda wrote an inspiring blog post about this topic here: http://tinyurl.com/amandapalmermoney- Carla Lynne Hall

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