The. End.

Jan10,2014

Jennifer Bennett

You’ve had the idea. You’ve built the app. You’ve marketed the hell out of it. You’ve seen results. You’ve made updates and improvements.

But now what?

Are you done? Close the lid, package it up, never look at it again? You could. For CaseCollage, this app didachieve what we set out to do. We got widespread exposure. We got to practice the whole app launch process from start to finish on an app that wasn’t really “our baby”. We learned more about working processes and how to run more efficiently in the future.

CaseCollage definitely has more we could do. In fact we have pages of “future plans”: Refining UI to add a copy/paste element, implementing in-app printing and delivery with third-party companies, additional templates for other hole-designed cases or case company partnership. But all of this requires significant additional time commitment. And we all know time=money. Whether its time for client work or time for new ideas – the current rate of income for this app doesn’t work out for future CaseCollage development.

It is hard for many to decide when is your app finished. It isn’t always as simple as profits. There are a lot of questions to weigh: Is the app something you are passionate about? Is it something that could see leaps and bounds of improvement with some updates? Is there a dedicated user base and room for growth? What about your current user base? Do you want to leave them in the lurch for future OS updates? If we had deeper, more complex answers to some of these questions, maybe we would pause and devote some more hours to the project. But, as stated above, it did what we wanted, and we’re happy with the final results (and app).

About

Make a giant leap feel like a small step with LunarLincoln. Located in the heart of Nashville, LunarLincoln is a mobile development shop that builds apps for iOS, Android, and Mac platforms.
Whether this is your first mission or you’re a seasoned explorer, draw on LunarLincoln’s industry experience for an app that shoots for the moon.