List a TON of products. All of these shops have 200+ items in stock, some have nearly 1,000 items! Not that quantity trumps quality, of course. Think of it this way: if you have just one item in your shop, you’re less likely to be found than someone with 50 items showing up in search. Fuller shops also look more enticing. Barren shelves tend to spook customers. Aim for at least 20 products to start – 20 listings is enough to fill your shop page nicely.

Have a Facebook presence. Creating a Facebook page for your craft business increases your exposure and gives you another avenue to reach your fans.

Develop a shop “personality”. Every single shop in the top 10 has a “character” to it – you can almost guess what kind of personality the shop owner might have. Personality is what makes handmade so awesome, so don’t be afraid to “brand” your shop with a bit of “you”.

Sell individuality. All of the top 10 shops are selling “individuality” – shirts printed with clever sayings, buttons with a sense of humor, decorative stamps, pretty headbands for babies and adults, decorated t-shirts. In fact, all of the top 10 shops are selling things to wear or decorate with. Think of these shops as selling a bit of individuality that can’t be bought in a mass-market store.

Use a consistent “look and feel”. The products are presented similarly – same zoom level, consistent lighting. The overall effect is harmonious and coherent, making it easier to focus on the products themselves.

Under $30. With a few exceptions in just a couple of these top selling Etsy shops, nearly all of these top-selling handmade shops offer their wares at prices somewhere between $3 and $25. Don’t fret if your products cost more, but if all your products are $100 you might want to add a few smaller items to your shop.

I am an owner of a relatively new website called Artyah.com. We cater to Artists that want to sell their handmade goods and Antique sellers. We offer sellers unlimited free listings and a unique, classy gallery design. Easy to use format, auction or fixed store pricing. I am writing to ask if you can include us in your next feature or story about ebay alternatives. Thank you – Craig Weiss Artyah.com

[…] Daily List: 3 Top-Selling Craft Shops on Etsy – and Why The top-sellers on Etsy, in the handmade category, are all very different – but they have a couple of things in common! On the Daily List this morning, if you’re thinking about selling your handmade crafts online, here are three tips to be as successful as they are. Learn more […]

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