Careers

Media Reporting Analyst

Description

Wavemaker TAPP supports Wavemaker clients and the Wavemaker business through the development and application of research, analytics and data and technology services.

Objective of the role;

As part of the TAPP Analytics team produce campaign performance and management information reports for internal and external clients and to service Wavemaker’s analytical requirements through the application of Wavemaker’s tools and resources.

What is it really like to work in this role? Written by a current Exec in the team;

I have been working as an Media Reporting Analyst within TAPP for just over a year now, and it has been a fantastic experience. My knowledge and application of analytics has improved greatly, as well as my confidence in conveying this to people outside of the team/department. I’ve been lucky enough to have worked on a wide breadth of clients, which is really interesting as they all have different needs, from standard weekly reporting, to full on bespoke projects where we can really shape the output of dashboards.

Both the department and particularly the Analytics team are very close knit as well as approachable, and this harbours an amazing environment/atmosphere to work in. Everyone made an effort to help me integrate and feel a part of the team from the get-go, and this has really helped with my confidence and development. From a company perspective there are numerous social benefits which make it a fun and social place to work. My first year has been great and has absolutely flown by!

Key responsibilities and Skills;

Client Servicing:

You will work with your manager and the wider Wavemaker account teams to produce campaign performance reports for both internal and external clients.

Work autonomously to produce these reports and ensure they are produced accurately and in a timely manner according to agreed specifications

Understand the full range of digital performance metrics, their typical applications and limitations; use this knowledge to ensure reports are correctly configured to meet the needs of both internal and external clients

Provide basic day-to-day support to the digital division on data usage and report interpretation

You may be required to present work to clients with guidance

Innovation & Collaboration

Work closely with Wavemaker client servicing teams to ensure a strong relationship is developed for the open and easy communication of any reporting requirements

Work directly with the Product Innovation team in via Hackathon’s to create and develop new analytical solutions/products for our clients

Actively seek out new trends, industry new / updates and product launches and share with wider team

You will become a competent end user of all ad serving technology (e.g. DFA, Sizmek, AdForm, etc)

You will upskill and become a competent user of internal data systems e.g. Cube, Vision

You will develop a basic competency in VBA or SQL

Essential skills, knowledge and experience;

The ideal candidate will ideally be educated to degree level or above

GCSE Maths and English A*-C

Highly numerate with experience of data manipulation and visualisation

Very good written and verbal communication skills

Enthusiastic and able to develop new skills quickly

Detail-oriented and meticulous, yet able to work to deadlines

Highly motivated with a “can-do” attitude

A strong team player, able to work with team-mates to prioritise workloads effectively

Knowledge of the advertising industry highly desirable

Ability to startdevelop working relationships with the wider Wavemaker team

Ability to absorb and apply new processes

Excellent time management and the ability to work on multiple tasks.

GroupM is an equal opportunity employer. We view every individual as exactly that, individual. We hire despite peoples differences, not because of them. We understand that inclusion is more than just diversity. We celebrate the fact that everyone is unique. That’s what makes us so good at what we do. At GroupM we pride ourselves on being a company that can truly represent the global clients we work with.