Paul & Yakov_Brothers in Fashion_Interview

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Posted on
Mar
24 2017

At what age did you realise that you have
a love for fashion? And how did this initially express
itself?The brand is found by two brothers — me and
Yury. Our parents were involved in the fashion industry since the
beginning of ôçå 1990s, so we were always closely connected to the
industry and initially had no other choice.

Would you tell us what the main
characteristics of your collection for Fall/Winter 2017-18
are?The main inspiration for the collection was the
land-art and especially the works of Nils Udo and Andy Goldsworthy, the
two independent artists. That’s why there are so many colours of the
late autumn nature with some bright and unexpected accents: such as
electric blue and neon orange.

Is there anything about the fashion industry that
you are not fond of?There are many things that I’m
not fond of. Especially the lumpen hype with which Russian fashion
industry is associated nowadays. All those Cyrillic letters and
post-soviet inspirations are too much in the scope of
fashion.