About Rachel

Rachel Lightfoot is a San Francisco Bay Area brand consultant, and business coach. She boasts 10 years of experience in technology and entertainment industries and has spent the majority of her career at Google and YouTube working with top advertisers, YouTube superstars, and talent spotting for the world's most beloved and influential personalities.

Today, she's using her expertise to super-serve small and medium businesses with an emphasis on community and inclusion. She teaches workshops, delivers keynote presentations, and consults privately with select applicants.

When she’s not working, you can find Rachel jumping through the sprinklers with her young children, or enjoying a craft IPA in the sun. Her personal branding elements are: big teeth, bright colors, and strong beer.

about catchfoot + run

CATCHFOOT + RUN began simply: with the desire to pivot from making big brands BIGGER to helping small and medium businesses who really needed it survive in a crowded marketplace.

When she began moonlighting as a brand consultant in 2017, Rachel was teaching tech startups and female execs how to brand themselves based on what she'd taught clients at Google and YouTube. Surely, she thought, If Coca Cola could stand to improve their digital brand, then heck— so could everyone!

After almost a year of working with brilliant clients on her own, Rachel found there were often roadblocks between clients' goals and true success, and those blocks often had nothing to do with business. Now, she works closely with other lifestyle and wellness coaches to bring personal and professional fitness to her clients.

certified in primal branding

"Brands are belief systems. Once you create a belief system, you attract others who share your beliefs, online and on the ground. We are connected not only by digital technologies but by the emotional touch-points that bring us together as human beings." — Patrick Hanlon, CEO, Thinktopia

Patrick goes on to say about Rachel: “That Rachel is brilliant in Brand and Brand strategy goes without saying. The fact that Rachel is an incredibly warm, intelligent and savvy on-camera personality is obvious. Better, Rachel is a delightful human being who is able to organize, operationalize and connect community at the bottom of the funnel. Which is what separates the haves from the have nots. Rachel clearly has it. I look forward to working with her again and again.”

Rachel is proudly certified in Primal Branding and has been a practitioner of The Primal Code for more than 5 years after bringing it to YouTube as required reading for the company and its affiliates.

What people are saying about C+R

Rachel is a superwoman. I had a vision that I had been wanting to bring to life for almost a year but never had the courage or belief that I could really do it. She empowered me on a deep level and gave me the skills and tools to make it happen. Her business coaching was brilliant and key for my launch and I honestly could not have done this without her. She gave me the kick in the butt I needed. And now it is happening, thank you Rachel!

— Charlotte, Teen Wellness Coach

Rachel taught me how to put myself into my brand. Rachel is so relatable, inspiring, encouraging and empowering that my fear of putting myself out there was gone and I truly feel I can do it. Can’t wait for our next energy pumped sesh. Thanks Rachel!

It’s been ten months since I committed to REVOLUTIONIZE my lifestyle by not shopping for a year. Yes, ladies and gents.TEN MONTHS of mostly avoiding impulse buys—mostly things like clothes and accessories I don't need.

There’s no question. Your About page is one of the most important places to dedicate time and attention to, yet so many of us struggle to pull it together. Why? It’s freaking hard to write about ourselves. And harder, still, to parlay your story into something that asks for business. Hard, but not impossible.

“How much should I charge my customers” is the number one question my service-based business clients ask me. Read on to see how to determine your hourly rate. Future posts will cover why you should be charging premium rates (vs just basic rates), and whether hourly rates are right for you.

Sharing your “new idea” with friends and family can actually be much more difficult than launching to people who don’t know you. We fear disappointing those we love, judgment from our peers, and scrutiny from other experts in our field.