Belfast start-up Taggled in ‘vlogging’ breakthrough

In a move highlighting the growing popularity of video blogging (‘vlogging’), an unheralded Belfast start-up is supplying video creators with a free digital tool which allows them to add clickable products, people, place and music tags within their videos.

The company, Taggled, has signed a deal with Nasdaq-listed Wix that enables customers of one of the world’s leading website builders to use its service. Taggled adds clickable tags to videos which makes them easier to share as well as offering users the chance to buy items direct from the video – with the video creator earning a commission as a result.

Founder Ian Scott says: “Up until now, there’s been no way to offer viewers a way to interact with videos and allow them to dig deeper into what they’re seeing.

“Vlogging is one of the Internet’s boom industries. While make-up and beauty videos are the most popular areas, Taggled is increasingly being used by businesses who want to make their videos shoppable. Our research has shown that by providing interactive and clickable video, audience engagement is up to 20 times higher compared with regular videos.”

Wix director of communications Eric Mason says:“Taggled demonstrates the wide variety of amazing and useful curated apps being added to the Wix App Market. At present, Taggled represents a unique offering for Wix users as it’s the only app that enables clickable product tags within video.

“With the launch of Taggled Wix users, small businesses and entrepreneurs have at their fingertips these same powerful video capabilities but without the need for coding and technical skills.”