You know what they say: you never get a second chance to make a first impression. These days it's most likely that impression will be online. In this piece, we consider the top five mistakes businesses make online that leave a bad taste in customers' mouths.

Cengage Goes Retail with CengageBrain.com

Cengage Learning premiered a new website, CengageBrain.com, which functions as a retail outlet for students. The website affords users a number of different options to acquire learning material from Cengage, from traditional print sales to a rental program that allows students to acquire material at greatly reduced prices. Targeting the textbook, e-textbook, and audiobook markets, the storefront will also allow students to purchase individual chapters from texts, and features Cengage's broad range of study guides and homework tools.

The rental program allows students to get immediate access to the first chapter of textbooks while waiting for shipping, and offers them the option of purchasing the book outright at the end of the rental period, should they wish to retain the material. The website currently features 1,200 titles, with some 1,500 to be added in July.