‘Soft-Sell’: Building Your Brand Within Regulatory Limits

(Presentation & Panel Discussion) It’s a little daunting for brand-builders when even the government has trouble staying out of trouble with the government. In August, with two months to go before national legalization, the Nova Scotia Liquor Corporation came under fire for complaints that it was “glamourizing and normalizing” marijuana on its website, overstepping federal regulations limiting them to “informational promotion.” Words like, “soothing,” “relaxing,” and “calming” were deemed unacceptable by some. So, what does this mean for marketers trying to make their product stand out and attract consumers? This panel has parsed the language and will offer advice for what you can and can’t say to promote your product. Believe it or not, you can abide by the regs and still market effectively. Moderated By: Michael Rodenburgh

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O’Cannabiz Conference and Expo is a cannabis industry show. Cannabis in any form is not available at this show. You must be 19+ to attend.