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Abstract

Media entertainment is situated predominately on large screens, with content that is designed to take advantage of the large screen platform. While developments in media technology are generating progressively smaller, more personalised distribution platforms, onto which the transfer of large screen content is currently performed. Mobile gaming, mobile film, and mobile television content viewing are increasingly marketed as extensions to traditional distribution means. Given the drastically different viewing and distribution mediums of the large and small screens, it is useful to investigate the effectiveness of this practice on the reception of content and audience viewing experience. Results showed that while basic understanding was not lost on a small-screen viewing platform, a significant reduction of overall experience was noted.

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