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The time has come to launch our amazing new Lomography Art Lens - the Petzval lens. What better way to celebrate than by throwing a party on August 21 at the Lomography Gallery Store Soho? There will be live music from London-based folk singer Denai Moore, lots of bubbly and the chance to meet the lens face-to-face! Read on for full details.

Instant gratification filled the air with the launch of the much-awaited Lomo'Instant. Drinks and live music flowed for friends and family, making it an even more joyous celebration. Check out the Lomo'Instant in action at the NYC Gallery Store.

The day has finally come! We are very excited to tell you that you can now order the Lomography New Petzval Lens for immediate delivery from the Online Shop or purchase it in your hands at Gallery Stores. To put full focus on our favorite portrait lens, soon we will be hosting special launch parties in our Gallery stores all over the globe! So do not miss an opportunity to become part of the sensational New Petzval Lens family today.

Last week we celebrated the arrival of the Lomo'Instant camera at the Lomography Soho Store with a huge launch party. We opened our doors late to showcase this exciting new compact instant camera! We gave you the chance to hold this beauty in your hands and have your photo taken in our instant photobooth. Read on to catch the event highlights.

Do you love Lomography? Do you live in Tehran? Do you love to party? If you answered yes to any of these questions, we've got great news for you! Our new Lomography Embassy Store in Tehran has a new location and to celebrate, we're throwing a rip-roaring party to kick off the opening. You and all your friends are cordially invited to celebrate with us this Friday!

Lomography Gallery Store Soho is thrilled to announce the launch of the Emily Soto Petzval Portraits: Bloom Exhibition. Join us on August 20th from 6-9pm for the opening night of this beautiful exhibition.

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You want your subject be the center of attention? Petzval lens photos are recognizable for sharpness and crispness in the centre, strong color saturation, wonderful swirly bokeh effect, artful vignettes and narrow depth of field that will make your subjects stand out!

Film Photography Day 2015 is nearly here and we’ve got loads of raucous parties planned around the world at our Lomography Gallery and Embassy Stores! Everything you can imagine and in the most analogue way possible — live unplugged music, vinyl DJs, in-store raffles, analogue flea markets, scavenger hunts, workshops, panels of photographers, instant photo-booths, competitions and loads more!

Before the month of July ended, Lomography Gallery Store Soho held the mother of all parties with the opening night of the Lomography x Nixon Exhibition. People spilled out onto the streets and queued up to see psych-pop band Swim Mountain play live. Find out more about the event after the jump.

Last month, Lomography Gallery Store Soho held an exhibition of photographs taken at the Nixon Surf Challenge in Russia. Free drinks and live music from Swim Mountain overflowed at the opening party. Using the Petzval lens and a star-shaped aperture plate to give a beautifully soft, dreamy effect, the folks at the Soho Gallery Store created a video of the event. Watch this video after the jump.

Did you enjoy shooting with Cine200 Tungsten Film when it launched? Or were you one of the unlucky many who missed out on this ultra-limited edition emulsion? Well, we’re thrilled to say we have an exciting follow-up to Cine200 which will launch in just a few days! And as the other film sold out so fast, we wanted to give you the opportunity to sign-up to our list to get the news as soon as it happens.

On September 11, Lomography France launched the Lomography x Nixon exhibition as part of the Nixon Surf Challenge. The event was held at the Lomography Gallery Store in Paris, with more than 250 people in attendance. Relive this great evening by reading the rest of the article!