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A lot of folks in various parts of the industry woke up with new bosses today. Pernod went big into mezcal while Hermann J. Wiemer Winery picked up a Finger Lakes competitor. Meanwhile a Champagne maker is trying a new look to attract younger customers and craft brewers continue their revolt against a popular review site. Here’s what you need to know before starting your day.

Seeking to connect with “affluent millennials” Champagne house Piper Heidsieck says it will focus on “seduction” drawing on research that suggests younger consumers today, “believe in love and commitment more than the previous generation.”

Having already landed at some of the best bars in the country, Seedlip a non-alcoholic “spirit” announced that its hired two US brand ambassadors who will help the beverage ride its current wave of popularity. It’s currently in 75 accounts across the country, but hopes to replicate it’s UK success where bottles are found in nearly 400 locations.

Rate Beer, the popular user-driven review site continues to receive criticism after ownership failed to disclosed that the investment arm ofAnheuser-Busch InBev purchased a stake in the company. Craft brewers are staging a revolt.