It is absurd that well designed phones are bought only to be covered in a rubber protective case. Of course, the reason is that dropping these phones would mean the end of their working life due to the fragile materials and construction.

With Racer we created a phone which communicates strength through the method of construction and we use performance materials to do what they are best at - to provide integral protection.

The Rubber chassis protects the outer frame against impact damage, the carbon or titanium bridge creates the structural integrity of the phone, the mesh reduces weight and helps to cool the processor.

The Racer is primarily a tool to be held, and thus did not lend itself to being solely designed in the virtual construct of the computer. Various handcrafted models and sketches were needed to find the shape with the right balance and grip.

TAG Heuer's official launch video of the Racer

The mobile phone has become the most important personal product for many people. The Racer is an individual expression, it is segmenting and it does divide.
The success has proven that there are many who are looking for new ways in how a phone performs, looks, and feels.