Optimizing Your GMB Listing

Optimizing Google My Business Account

Salterra believes, having a ‘Google My Business’ listing is absolutely crucial, incredibly important, and critical for successful local SEO, and the digital marketing presence of your business.

This free and powerful tool from Google will allow businesses to manage and track their online presence – especially for local businesses that want to really rank and show up on searches by people who are looking for their service. It is a compliment to your existing website, and gives your business a boost in public identity; as 90% of all organic online searches come from Google, according to a source – this is a spot you don’t want to miss.

Getting started with GMB

If your business has been around for a while, it’s likely that it is. If so, you’ll want to claim this listing as yours, so you can edit and update all the details and information, and have a stronger management over it.

If you’re not, it is a very simple process to create a new listing. You’ll need to enter the details of your business – this includes address, business hours etc. Google will then send a confirmation postcard to the business address for verification. This will include a verification code, and once your address has been verified, you are good to go to officially claim your business listing. This process should take less than a week.

Be as detailed as possible with your information

It is important to enter as much detailed information about your business as possible on your listing. Google favors the most detailed and accurate listings and this will help you rank higher, and also match search keywords and customer needs. Make sure you communicate to your target customers: what you do, where you are, and how they can obtain your services and goods. Including important keywords in your listing will also be extremely beneficiary.

Categorize your services

In this section, the more you list, the better (related, obviously). Select all the categories in the categories list that relate to what your business offers. This will allow you to show up on more results. Be as specific as you can. For example, ‘Buffet Restaurant’ is better than ‘Restaurant’.

Upload Company Photos

Again, with Google My Business, the richer and more varied your information, the more it will serve you. According to Google, businesses with photos on their listing receive 35% more requests, contacts and actions, and 42% more driving directions than businesses who don’t. Try to have as many well-lit and realistic photos of your business/venue as possible. This communicates a well-established business.

Get Customer Reviews

This is another big one. As word of mouth plays a bigger part in business these days, reviews on Google do, too. Interacting with your customer’s reviews show you care and value your customers and their thoughts and feedback, as well as showing your presence. Also encourage your customers to leave reviews, do social check in’s, and upload photos. All of this will add up, and businesses with more/higher reviews get a big step ahead in search results.

Use Google Insights

Now that you’ve established a Business Listing, you can actually do more to manage and monitor it! Google Insights has been developed over the past years to allow business owners to really see and track how their presence is doing. Google Insights has features such as how and where customers searched for you, customer actions, direction requests, calls and photo interactions. This is a next step in managing your online marketing and will help your business track it’s search and Google presence.

Conclusion for your GMB Listing

Setting up and keeping an up-to-date Google Business Listing is a foundational and crucial way to amplify your business and SEO. Following these steps to optimize your business listing will give your business a kick boost online, for sure. You can expect higher rankings, more search results and an increased click-through rate to your business website. Overall, it will allow your next potential customer to have a better search experience, and lift the chances of coming across you, over another.

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