Realvertising

Realistic portrayals in ads use authenticity to connect with consumers

Implications - Ad campaigns that depict reality, either through the portrayal of raw emotion or lack of slick post-production editing, are connecting with consumers because they make an authentic connection. Realvertising brings tangible elements of everyday life into what have traditionally been polished portrayals of fantasy.

Many of us have seen the ubiquitous Verizon Wireless commercials that show Paul Marcarelli as a Test Man walking around with the Verizon network entourage in tow. This flash mob guerrilla ad places Marcarelli… [More]

This truly heartfelt commercial for breast cancer is based on a true story. The commercial begins with Maria Elizabeth walking out of a doctor’s office crying hysterically. We later find out that the reason… [More]

Ford is taking a new tactic in its 'Drive One' campaign with the addition of unscripted TV spots called 'One More Reason.' The ads attempt to showcase genuine feedback from Ford drivers, featuring their… [More]

With high-profile actress Mary-Kate Olsen being seen everywhere, designers have been flocking to the diminutive fashion dynamo to showcase their wares. The little pixie is like a true living mannequin,… [More]

I missed this CareerBuilder ad from the 2009 Super Bowl. It gives some of the top warning signs that it’s time to change jobs using a psychological approach. According to the CareerBuilder ad, if you hate… [More]

Saatchi & Saatchi have created a new line of commercials for Crest that are sure to put a smile on your face.
The smile commercials by Saatchi & Saatchi show three men in three different awkward situations.… [More]