Big Content is using piracy take-downs on Google to spike bad reviews.

According to the Verge, British Recorded Music Industry (BPI) group listed a series of pages that it wanted removed from Google Search. Three of the requests pointed instead to reviews of Drake's album Take Care, one by The A.V. Club and one by About.com writer Henry Adaso.

Adaso wants to know how his review could be removed after a DMCA complaint. He thinks that it can only be because comments on both his 50-word article and that of The A.V. Club contain links to an extremely negative review and that Universal was trying to scrub mentions of it from the web.

The Verge thinks that this might have been a mistake but it doesn't reflect well on BPI or Universal, who clearly didn't look through their requests very closely. But it also shows an alarming trend from Google which says it plans to downrank sites that get too many take-down requests.

It is possible that some sites could effectively be kicked off the web if Big Content makes another mistake or, worse, starts doing it deliberately.

In the good old days you used to plonk on a nice record and listen to it. However these days the record labels are looking at more ways to make the experience about as interactive as possible without you having to play an instrument.

The latest is to make the album site-specific and it has been put out by an outfit called Bluebrain. The National Mall album is delivered in the form of an iPhone app and it uses the iPhone's built-in GPS capabilities to create sound permutations as the listener moves around a stretch of park in downtown Washington DC called the Mall.

Zones within the Mall are tagged and alter the sound based on where the listener is located in proximity to them. Zones overlap and interact in dynamic ways that, while far from random, will yield a unique experience with each listen. The proprietary design that is the engine behind the app will stay hidden from view as the melodies, rhythms, instrumentation and pace of the music vary based on the listeners’ chosen path, the press release tells us.

Since it is an iPhone App, music taste is not that important. Still it does create some interesting ideas to associate music with places. Handel's Water Music when you enter a toilet for example.