“Introducing Huda Beauty’s latest lip beautifier: the Liquid Matte, an unrivaled take on the liquid lipstick. The tried and true comfort-wear formula from top beauty expert, Huda Kattan, is infused with antioxidants and an exclusive complex to help maintain the lips’ hydration.”

“The lightweight formula glides on a thin coat of color that intensifies as it sets to a matte, transfer-free finish with amazing staying power. You might even forget you’re wearing anything on your lips at all!

“The must-have shades can be worn alone or combined to create the perfect color for any occasion. Pair it with a complementary Huda Beauty Lip Contour to set off your look.”

The shade Cheerleader is a “delicately muted red” and has warm orange undertones on my skin tone which I love. As someone who used to avoid anything orangey like the plaque, I have to say this shade would have changed my mind immediately if I’d discovered it before swearing off orange tones. It’s absolutely gorgeous and I’d say perfect for the fall but honestly I’m going to be wearing this all year round. If you missed out on Kat Von D’s limited edition shade, Project Chimps, Cheerleader is pretty close dupe. Huda Beauty’s formula is light, thin, creamy and long lasting. After it dries it’s a little bit tacky and it only transfers initially. It’s full coverage so one layer is enough and there are no streak marks or feathering. It smells great too!

I’ve read reviews about this formula being super dry and I have to strongly disagree. This is the most moisturizing liquid lipstick formula I’ve tried thus far. There are so many other lipsticks that are a million times more drying than these. I promise you, if you’re looking for a liquid matte formula, but find dry lips to be an issue for you, this formula would be a great start. Liquid matte lips are drying to begin with but some are way more drying than others – this is not one of those. This is by far the most comfortable liquid lipstick formula I’ve tried.