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Advances in wireless network technology and the continuously increasing number of users of hand held terminals make it possible to offer personalized services to mobile users and give space to the rapid development of Mobile Electronic Commerce.MeT Initiative [Ericsson, Motorolla and Nokia] is targeted to define a common framework for m-commerce applications by extending existing industry standards and technologies and to ensure a consistent user experience across multiple phones, access technologies and usage scenarios.

The Semantic Web is a vision: the idea of having data on the Web defined and linked in a way that it can be used by machines not just for display purposes, but for automation, integration and reuse of data across various applications.

We based into assumption that the future growth of m-commerce information services (more specifically - in location-based information content sailing) nowadays not as much depends on huge content providers but more depends on public business activity.

An ordinary mobile user is transforming now from a consumer of commercial services to also a supplier of them.

Every person in the society in some way more or less participates in public business process, which we name as public commerce (p-commerce).

We are buying something from another persons watching newspapers with public offerings or we are selling something unnecessary making announcements in numerous places by numerous ways. Some of us even sometimes make small business by finding in news offerings and requests that fit each other.

P-Commerce service should be able to integrate different types of information with geographical data and manage different type of profiles related to preferences, security, privacy, transaction management, etc.

It should be able to find the best match between any public offering and any public request and support all necessary negotiation, contracting and billing activities

pervasive commerce[iConverse Wireless Application Platform] - trend, which means a transition from focusing on HTML browsers to focusing on multi-model interfaces and delivery involving a wide array of devices and interfaces

public commerce[Terziyan, 2001]- is an integration of best features of previous p-commerce concepts. This is an attempt to integrate modern mobile location based services with public business activities.

Multilevel profiling framework[Terziyan, 2001] is proposed as the way to simplify for every ordinary person the way to e-commerce market.

Profiles(for security, for privacy, for preferences, for transaction management, for negotiations, for orders and invoices, for shipping schedules, for contracting and billing, and so on)- DTDs (Document Type Definitions),Common Business Library patterns, RDF schema;

Interpreted profiles (concrete XML documents, which described different features of reached consensus).