Best Coast Does Anti-Trafficking Song/Video

Increasingly inescapable Best Coast frontwoman Bethany Cosentino has lent her vocals to "When Will I Feel Love", a new song and video that aims to raise awareness of human trafficking. It's an effort from MTV EXIT, MTV's global anti-trafficking initiative, which previously brought us Radiohead's harrowing "All I Need" video. The video debuts on air and online today, and you can watch it below. In the U.S., the song will be available on iTunes tomorrow, and it's available in the rest of the world right now, with proceeds going to anti-trafficking organizations.

On the two-minute song, Cosentino sings over plangent pianos from the scoring collective Black Iris. The sound design comes from Brian Emrich, who worked on the films Black Swan and The Wrestler. The video is an animation from director Edouard Salier, and it tells a story of human trafficking in the simplest way possible.