Distribution Intelligence: Mastering The Psychology Of Colour

As mentioned in a previous post, traditional methods of communicative marketing such as leaflet distribution are yet again on the rise. This was after a survey that indicated that business owners showed higher return on investment on letterbox marketing compared to modern communicative techniques of marketing such as sending email.

The British population is now turning its back on such marketing procedures for many reasons. A good example would be the emails and these have lost impact, as they are seen as spam and rather annoying. In order to avoid falling behind, companies need to embrace leaflet distribution quickly as part of their marketing strategy and use this effective means of communication to infiltrate the remaining audience.

Here at Direct Letterbox Marketing, we are a company specialising in leaflet distribution we are accustomed to people asking questions concerning how leaflet distribution is incredibly efficient as a communication platform. The answer is in the leaflet design: Colour. Use of colours has been used in the design of leaflets for many years now as each colour have been proven to evoke specific emotional responses from people.

Researchers from the University of Rochester in New York carried out a study on many colours and since we are a company that only aims to produce the best, we incorporate such technicality into our designs. Indeed colours do play with the average person’s mind. For example, the colour red is associated with passion, emotion and aggression. This is more or less the opposite perception of the colour green as calm, peace and trust are feelings that represent the colour.

Other experts state that emotions regarding colours are embedded in our subconscious from an early age, with scientists stating the children as young as 2 years old can recognise the different brands due to colour. These facts show how paramount the use of colour in marketing is and how crucial it is to use the right colour to communicate your message and avoid misconception.

So, depending on what your brand represents, we at Direct Letterbox Marketing can help you choose appropriate colours to create a fantastic and unique leaflet design that stands out from the moment it is pushed through the letterbox. All of our services are tailored to your specific requirements therefore, we will work closely with you to design the most suitable leaflet before producing them through our print service.