Damon Allbran to launch world music breakfast cereal.

His life has already been a multimedia Blur. Cartoons, stage shows, orchestras, videos, rockbands. He even hired a cheese player, and turned him into a bassmonger. But now Damon Allbran has gone one further, launching the first ever breakfast cereal entirely devoted to world music and the relief of global constipation.

“It’s not a killer, but life on the road for a Gamalan player or a Japanese Koto virtuoso or oud king can mean long periods of inactivity, and it’s not always possible going from festival to festival to keep ‘regular’. So this stuff, made from tiny shredded pieces of bark from the yamooli tree of South Indolasia, is a godsend. It’s mixed with good old British oats and barley, and it really helps do the job, with hot milk or cold. And it’s totally organic and trade fair as well.”

Now though, heads in the breakfast cereal world and the world of world music world are being scratched globally, because Damon Allbran and his team seem unable to come up with a name for the delicious morning food. “Someone suggested using my name for the cereal, but that doesn’t really sound right,” said Allbran, in a radio interview with Andy Kershaw on Parkhurst Prison FM. “Whoever heard of a breakfast cereal called Damon?”