At the 2015 Cannes Lions International Festival of Creativity, WPP was named Holding Company of the Year for the fifth year running. WPP was also named, for the fourth consecutive year, the World's Most Effective Holding Company in the 2015 Effie Effectiveness Index, which recognizes the effectiveness of marketing communications.

In October 2015, Sir Martin was named the world's fifth best-performing CEO by Harvard Business Review, and in January 2016 he was voted the joint “most impressive business person” in the UK by his peers.

Ed Vaizey MP was appointed Minister of State at the Department for Culture, Media and Sport and the Department for Business, Innovation and Skills, with responsibility for digital industries on 15 July 2014. Ed was first elected as the MP for Wantage in 2005. He was re-elected in 2010, and May 7 2015.

Ian King joined Sky News as Business Presenter in April 2014. His show, Ian King Live, is broadcast live from the iconic Gherkin building in the City of London at 6.30pm Monday to Thursday and sees Ian interview the biggest names in business, finance and economics. Ian regularly appears on Sky News throughout the day to offer commentary and analysis on breaking news stories and is a regular contributor to the Sky News website.

Ian has been a business journalist for national newspapers and on television for more than two decades although the first piece of journalism for which he was paid was published in the Manchester Evening News. His career in business journalism began at the Daily Telegraph, after which he worked on the business desks of both The Guardian and the Mail on Sunday. He then became Business Editor of The Sun in a stint that saw him named Business Journalist of the Year at the 2005 UK Press Awards and Business Journalist of the Year in the 2007 London Press Club Awards as well as being nominated for numerous other awards.

In 2008, Ian joined The Times as Deputy Business Editor, before being promoted to Business & City Editor at the beginning of 2011. Under his leadership, his department was named Business Team of the Year at the 2012 UK Press Awards. Unusually for a business journalist, Ian also has practical experience of the City, having worked for more than three years as a business analyst for Midland Bank Group.

Brought up in Bristol and in Devon, Ian has a degree in History from the University of Manchester, where he also served as full-time editor of the student union newspaper, Mancunion. He also has a Postgraduate Diploma in Newspaper Journalism from City University. Married with three children, he lives in London.

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from AW360

To keep customers coming back, many companies have implemented customer loyalty programs based on transactions with promotions and discounts, and others have instituted programs based only on gamification and engagement.

Banners are the horseshoe crabs of the Internet - evolutionary relics of another era that somehow have managed to survive while everything around them has changed.

For those of us who don’t watch YouTube content daily, the enormous subscriber numbers a lot of them command can actually make you jump.

For over 50 years, Tony the Tiger has advocated how “Gr-r-reat!” Frosted Flakes cereal is for breakfast in the morning.

Before Advertising Week Europe started I wanted to write about data. I knew it was a big theme this year and personally I find it a constant source of inspiration, sparking creativity in planning.

If you’ve just landed a new job, congratulations! You’ve made it through the interview and the battery of questions about who you are, what you’ve accomplished, and even what type of animal best describes you.

2016 PARTNERS

Adobe

| adobe.com/company

Adobe is the global leader in digital marketing and digital media solutions. Our tools and services allow our customers to create groundbreaking digital content, deploy it across media and devices, measure and optimize it over time, and achieve greater business success. We help our customers make, manage, measure, and monetize their content across every channel and screen.

Bing

| advertise.bingads.microsoft.com

Dennis Publishing

| dennis.co.uk/

Dennis Publishing is one of the world’s leading independent publishers. Founded in 1974, the group consists of a number of operating companies in the UK and USA.

Although the group has experienced explosive growth over the past five years, even during the terrifying recession of 2009, success hasn't diminished our frontier spirit.

As a privately held group of companies, the Dennis Group is dedicated to delivering what customers and advertisers want, rather than concentrating on the somewhat narrower goals of stockholders and analysts.

Dennis Publishing is one of the world's fastest-growing independently owned media companies. Group turnover exceeds £85 million a year, excluding our subsidiary companies.

The company publishes over 70 magazines, digital magazines, Magbooks , websites, apps and mobile sites in the UK (including The Week, Auto Express, PC Pro, Viz and Men’s Fitness) and The Week in the US.

Dennis is also a major shareholder in Dovetail Services Ltd and owns the third party marketing company 3PM.

Dennis Publishing is privately owned by Felix Dennis.

ESI Media

The commercial department of the London Evening Standard, The Independent, i and London Live. We are dedicated to helping you connect with audiences across our titles and platforms. We will push boundaries to get the right solution for you.

Google

| google.com

Google’s mission is to organize the world‘s information and make it universally accessible and useful.

Since our founding in 1998, Google has grown by leaps and bounds. From offering search in a single language we now offer dozens of products and services—including various forms of advertising and web applications for all kinds of tasks—in scores of languages. And starting from two computer science students in a university dorm room, we now have thousands of employees and offices around the world. A lot has changed since the first Google search engine appeared. But some things haven’t changed: our dedication to our users and our belief in the possibilities of the Internet itself.

The Guardian

| theguardian.com/uk

Mail Brands

| dmgmedia.co.uk

dmg media is one of the UK's leading media companies. We have a large portfolio of influential brands and businesses that reach 55% of the adult population at any time.

We are the consumer media company of DMGT, an international business built on entrepreneurship and talented people to provide businesses and consumers with high-quality analysis and insight, information, news and entertainment.

Our Performance solution is powered by sophisticated segmentation, scoring and targeting of users, equalling improved effectiveness and efficiency. We also deliver advanced Brand solutions like TV Sync and Social Sync.

News UK

| newscommercial.co.uk

News UK is part of News Corp – a global, diversified media and information services company focused on creating and distributing authoritative and engaging content to consumers throughout the world.

The Times, Sunday Times and Times Literary Supplement are among the most respected.

We respect our readers, champion their cause, and challenge the vested interests which confront them.

We charge for our journalism because we invest heavily in it.

We believe that a vibrant news industry is vital for a mature democracy.

We will provide our content on whatever platform which suits our customers.

Our mission is to secure a sustainable future for that distinct, high quality independent journalism.

Sky

| sky.com

About Sky
Sky is Europe’s leading entertainment company. The group serves 20 million customers across five countries: Italy, Germany, Austria, the UK and Ireland. We offer the best and broadest range of content, deliver market-leading customer service and use innovative new technology to give customers a better TV experience, whenever and wherever they choose.

Sky has annual revenues of over £11 billion and is Europe’s leading investor in television content with a combined programming budget of over £4.6 billion. The company employs 31,000 people and is listed on the London Stock Exchange (SKY).

About Sky Media
Sky Media is the advertising sales arm of Sky, offering an exciting array of opportunities on TV, online and on the go.

AOL's Mission: To simplify the internet for consumers and creators by unleashing the world's best builders of culture and code.

Bauer Media

| www.bauermedia.co.uk

At Bauer Media we are home to more than 80 influential media brands with millions of personal relationships with engaged readers and listeners. Our multi-platform brands spanning magazines, radio, TV and digital reach over twenty two million UK adults.

Although we are one of the leading and trusted media partners, we are never afraid to try something new and are widely recognised and rewarded as being industry innovators. Some of our infamous brands include Grazia, Closer, Parkers, Empire, Magic, KISS, Key 103, Planet Rock, Radio Clyde, Kerrang!, Q, The Box, 4Music and Absolute Radio.

Here at Bauer we have a very clear vision; to connect audiences with excellent content through our multi-platform brands whenever, wherever and however they want.

Our vision is only achieved through the passion, creativity and dedication of our people. Whether they’re working behind the mic, creating the next hot off the press article or working tirelessly behind the scenes, every one of our employees is passionate about making a difference and is truly integral to our success.

We’re obsessed about our brands and relentless about going the extra mile to delight our audiences and customers alike.

Founded in 2004, Facebook’s mission is to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.