A Blog for the Creative Advertising Community in Brisbane

Beertone – “Because Beer Comes in More Colors than Yellow or Blurry… “

A Pantone-style color guide for true Beer enthusiasts! Beertone, a Beer Reference Guide – The idea came from Swiss Alexander Michelbach and Brazilian Daniel Eugster whom captured the color and technical information, like brewery, bottle design, alcohol by volume of more than 200 beers. A genius idea that was successfully funded via Kickstarter and are now selling ($40 to $60) and shipping the Beertone color matching system booklets at beertone.ch

In this first edition you will find 202 Swiss Beers from 48 Breweries, ordered by the different beer colors, from the lighter to the darkest one.

In each beer page, you will find detailed information about the respective Beer.