AWS Chosen by Hulu as Its Cloud Provider

Leading premium streaming service successfully launched “Hulu with
Live TV” leveraging AWS

August 14, 2017 09:00 AM Eastern Daylight Time

SEATTLE--(BUSINESS WIRE)--Today, Amazon Web Services, Inc. (AWS), an Amazon.com company (NASDAQ:
AMZN), announced that Hulu has selected AWS as its cloud provider, and
leveraged AWS to launch its new, over-the-top (OTT) live TV service.
Hulu turned to AWS for a scalable, agile, and cost effective
infrastructure to support the addition of more than 50 live channels for
the Hulu with Live TV launch in May 2017. Running its live TV service on
AWS’s reliable and secure infrastructure allows Hulu to deliver a great
viewer experience, even in times of rapid spikes in viewership and
traffic. AWS’s comprehensive cloud offering allows Hulu to focus on
innovating OTT delivery for its highly personalized viewer experience
instead of managing infrastructure.

“Hulu is redefining the television experience for viewers and we have
set the technical bar much higher by bringing live TV into the mix,”
said Rafael Soltanovich, Vice President, Software development at Hulu.
“We selected AWS as our cloud provider because of its leading breadth
and depth of capabilities. The elasticity, agility, and security they
provide were key to deploying our new service. Putting our stream
ingest, repackaging, DVR storage, and origin serving on AWS freed us
from having to build out data centers and led to a faster time to market
with higher availability.”

“Leaders in media and entertainment like Hulu are looking for more
efficient ways to build scalable streaming and OTT solutions,” said Mike
Clayville, Vice President, Worldwide Commercial Sales at AWS. “AWS’s
unmatched scalability and reliability allow Hulu to continue to innovate
and break new ground – like delivering live TV alongside their extensive
on-demand programming – without having to spend millions of dollars and
thousands of person hours building and managing data centers.”

For 11 years, Amazon Web Services has been the world’s most
comprehensive and broadly adopted cloud platform. AWS offers over 90
fully featured services for compute, storage, networking, database,
analytics, application services, deployment, management, developer,
mobile, Internet of Things (IoT), Artificial Intelligence (AI),
security, hybrid, and enterprise applications, from 44 Availability
Zones (AZs) across 16 geographic regions in the U.S., Australia, Brazil,
Canada, China, Germany, India, Ireland, Japan, Korea, Singapore, and the
UK. AWS services are trusted by millions of active customers around the
world – including the fastest growing startups, largest enterprises, and
leading government agencies – to power their infrastructure, make them
more agile, and lower costs. To learn more about AWS, visit https://aws.amazon.com.

About Amazon

Amazon is guided by four principles: customer obsession rather than
competitor focus, passion for invention, commitment to operational
excellence, and long-term thinking. Customer reviews, 1-Click shopping,
personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle
Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa
are some of the products and services pioneered by Amazon. For more
information, visit www.amazon.com/about
and follow @AmazonNews.

About Hulu

Hulu
is a leading premium streaming service that offers instant access to
live and on demand channels, original series and films, and a premium
library TV and movies to millions of subscribers in the U.S. Since its
launch in 2008, Hulu has consistently been at the forefront of
entertainment and technology. Hulu is the only streaming service that
offers both ad-supported and commercial-free current season shows from
the largest U.S. broadcast networks; libraries of hit TV series and
films; and acclaimed original series including the Emmy nominated drama
series The Handmaid’s Tale, The Mindy Project, The Path, 11.22.63, the
Golden Globe® nominated comedy series Casual, as well as the upcoming
Future Man and The Looming Tower. In 2017, Hulu added live news,
entertainment and sports from 21st Century Fox, The Walt Disney Company,
NBCUniversal, CBS Corporation, Turner Networks, A+E Networks and Scripps
Networks Interactive to its offering – making it the only TV service
that brings together live, on-demand, originals, and library content all
in one place, across living room and mobile devices.