Building Business Presence with Digital Printing

Digital Printing – Building Business Presence

It can get easy to find yourself caught up with the need to build presence for your business. Popular online publishing and social media platforms each advocate building business reach in their own ways, yet some of the most effective business solutions are surprisingly found within the more fundamental, and often less-complicated function of digital printing.

Besides helping you establish brand presence, digital printing solutions offer a tangible sense of legitimacy to your business, providing a more immediate experience for your audiences. While it’s true that there’s always a sizable audience base to be found online, few things bear quite the same amount of immediacy as a well-placed banner, or good aesthetics on a leaflet.
Not all brand building happens online, and digital printing provides a wide variety of solutions for business of all sizes.

Be it for a business card, or impromptu flyers to promote a pop-up event, a good piece of printed business literature can leave a practical, and lasting impression to align the needs of your audiences, with the provisions of your business.

Solutions for Sole Traders and Individuals

Whether you’re looking to get your name noticed, or are just looking for a way to expand your professional network on-the-go, few things can be as effective or essential as a ready set of business cards, or a product brochure.

It can be time-consuming for tradespersons to create their own webpage, or manage a dedicated social media page. However, commercial print services offer a quick and cost-effective way to turn home designs and layouts into professional pieces of printed collateral that potential customers can always keep handy for when they need to call on you.

Solutions for Startups

Starting a business is no easy task, and most entrepreneurs adopt the general practice of keeping their overheads low. However, initial costs are typically anticipated when it comes to areas of a company’s branding, stationery, and marketing literature – and can be addressed with the help of reliable digital printing support.

A company’s good impression and reputation are perhaps the most valued during its founding stages. With investors to pitch to, or new clients to gain, few business owners overlook the importance of the impression they set with a professional set of business collaterals. Be it in the form of a well-designed menu, or a top quality sample of printed merchandise, an effective digital printing solution can be as vital to the success of any new business, as any solid business plan.

Support for Larger Enterprises

The demands of managing a larger team can be tricky, and project managers are always welcoming of quick and reliable solutions that help keep things afloat during a busy timeline.

For those dealing with busy project periods, outsourcing tasks is a popular way to try keeping a team’s expenditure low, while supporting their long-term production efforts. Whether it’s to offload the responsibility of print production, or to free up bandwidth for your IT department, a professional and reliable print service will go far in helping you spare your team members from the unwanted pressures of a looming deadline.

For business managers looking to expand their business in competitive ways, good partnerships with a digital printing service should not be overlooked. Be it to provide in-house solutions for your customers, or to double your sales and production of merchandise, dependable digital printing support is a worthy tool to add to a company’s capabilities

Jim Morris is the founder of Classic Colour Copying, a boutique printing shop based in the vibrant city of Melbourne, Australia. When he isn’t busy printing, you can find him enjoying life in the markets or the local beaches. You can connect with him on his website.

Castle Print & Design

Search the Site

Bleeds explained

Basically, a bleed is artwork that goes over the edge of the printed sheet.

If your design needs to have a bleed then it’s important to allow 3mm overlap (see image A below). As the letterhead will be printed on oversize material (SRA4), this gives the guillotine operator a chance to cut into the artwork and produce a good finished letterhead. (see image B below).

A

B

Why do we need a bleed?

If the artwork ended at the edge of the sheet and the guillotine cut was only 0.5mm out, then we could end up with an unsightly thin white strip down one edge of the sheet, which is not ideal.

Also, if there is a large stack of paper on the press, with the best will in the world there will be the odd sheet that doesn’t get fed through the press 100% accurately so if a bleed hasn’t been put in place this could cause issues.

Extending the artwork over the edge of the sheet allows for a little leeway when it comes to the time for trimming.

If you’ve set your workspace for A4 and intend to use bleeds then, depending on what software package you are using you may need to set the workspace to oversize A4 (SRA4), which measures 225mm x 320mm.

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok