SI Print Ad Revenue Down In '13, But Still Among Best; ESPN The Mag, Golf Magazine Up

Sports Illustrated once again led all sports magazines in print ad revenue in ’13 with $545.2M, but that figure is down 5.5% from ’12, according to data from Publishers Information Bureau. The ’13 figure for SI ranks it third among major consumer magazines, behind only People ($1.07B) and Better Homes & Gardens ($671M). SI For Kids led all publications with a 20% year-over-year increase in ad revenue, as the publication’s $7.9M mark was its best since ’09. ESPN The Mag was second among major sports publications with $286.2M in ad revenue, up 10%. Golf magazine saw $188.2M in ad revenue, which was the magazine’s best figure since ’08, while competitor Golf Digest had its best figure since ‘09. Transworld Surf saw a sharp drop in ’13, down 24% in ad revenue. Also seeing steep drops were Golf World (-14%), Transworld Ride BMX (-13%) and Cycle World (-12%).