Friday, July 5, 2013

Online Strategies For Offline Businesses - Part 1 Of 3

Lots of brick and mortar businesses have been implementing online advertising strategies to get exposure for their promotions. Often it can be a challenge to narrow their target market to their local area. After all not every company that has a website has a global reach. Or they may be service businesses that are looking for clients within a certain mile radius of their storefront.

These are a few online strategies that businesses can use to get the word out to their local customer base.

The first is getting a listing on Google Places For Business. Prospects will be able to find your business on Google Search, Google Maps, Google+ as well as mobile. Your listing can include your location and contact information including hours of operation as well as have clients post reviews. Google states that 97% of shoppers are now searching for local businesses online, so it's definitely worthwhile to get a free listing.