Alibaba's 9Apps partners Disney India to host over 300 mobile games

9Apps, part of UCWeb, is one of the most popular third-party Android apps marketGaurav Laghate | ET Bureau | Updated: October 01, 2016, 12:03 IST

Image for representation only. Credit: ThinkstockChinese e-commerce giant Alibaba Group's 9Apps has joined hands with Disney India's interactive business to host and promote over 300 mobile games from its gaming catalogue.

It is the first time Disney has partnered with a third-party app market in India to promote some of its popular games world-wide.

9Apps, part of UCWeb, is one of the most popular third-party Android apps market. With the deal in place, it will now offer games including Inside Out Thought Bubbles, Mickey Cup, Minnie Cake Factory, Toy Story: Smash It!, Where’s My Water?, Lion King, Cricket World Cup Fever, ABCD2, Arjun: The Prince of Bali and more.

Ebrahim Popat, country manager, 9Apps, said, "With over 250 million monthly active users around the world and a strong presence in India, our association with Disney India’s Interactive business aims to target the local market and add value to our loyal and vast user base in the country."

Popat added, “We are glad to see more top players like Disney India choosing 9Apps as a medium to popularise their games. This is a positive indication that our capacity in providing customised promotion service has been recognised by both – key players and the industry.”

"Technology plays a key role in furthering the reach of our beloved content amongst consumers on a platform of their choice," said Sameer Ganapathy, VP & Head, Interactive at Disney India. "We have a great selection of gaming content based on our beloved characters and rich franchises, and with its growing popularity in India, 9Apps is definitely an association of choice to promote our rich catalogue of games and widen our consumer touch-points."

The collaboration falls under 9Apps' Top Developer Program, under which 9Apps aims to foster an ecosystem for digital content developers to reach out to their target audience.

Last quarter, 9Apps also launched a $20million InDev Program to help Indian independent and startup developers with specially designed solutions, especially in user acquisition and monetisation.