Hi, he's Conan O'Brien. And according to his non-promo promo commercial, he's going to give you "top notch entertainment" when his new show debuts at 11 p.m. tonight on TBS.

Of course, the all-too-obvious follow-up sentence would be that he hopes it doesn't crash and burn like the '69 Dodge Dart he purchased -- which is a larger metaphor we likely don't have to parse for you.

The former NBC late-night talk show host also recently found some time to be a spokesperson for American Express. With the tag line "Take charge of your entertainment," O'Brien shows he's not only raising the curtain on a new career, but hand-spinning those curtains. Check out the extended commercial.

Tonight's show has been preceded by a Team Coco social media blitz, including a 24-hour live "Coco Cam," gimmicks on the Team Coco YouTube channel and numerous promo commercials.

Here O'Brien does what he doesn't do best:

Because water and Conan and some soap just works:

One of O'Brien's "Missing You" TBS promos.

Will you be checking out Conan tonight? What do you want out of his new show?