Stories are important. Whether they are personal stories or stories about a business, they are what allow people to connect to one another. To sympathize and empathize.
To create an understanding between multiple entities which may not have previously existed.

What i enjoy doing is facilitating stories. i have a passion for the juxtaposition of images and sound to accurately and effectively communicate someone's story.
Whether the message is "Buy this!" or "Learn this!" or "Care about this!", i want to use every tool in my shed to get that message to the desired audience.