Big 4

The EY Rebranding Has Gotten More Exposure Than It Bargained For (Slightly NSFW)

It's been an exciting week at EY, what with the rebranding, tagline, Vision 2020 a new CEO and all. It marks the culmination of a lot of hard work on the part of marketing, communications, leadership, web designers, programmers, and countless other professionals to get to this moment.

And it appears that at no point in time, anyone bothered to do a Google Image search of "EY." We have received several tips alerting us to the results of a Google Image search for "EY" and the results are, well, unexpected. It's really, really, really too bad the "Quality in Everything We Do" tagline has been dropped.

You can take a gander of results on the next page, but only if you're okay with NSFW-ish images.

As you can see below, the new logo doesn't come up at all! That's really disappointing! The more the new logo gets used, the more I'm sure it will turn up. Even the Google bots need a little bit of time to get acclimated to things.

But as you can also see, there are some very shirtless young men in the results. They are models that are featured in the magazine EY! It was launched in 2008 and according to LondonLovesBusiness:

[F]eatures young male models from around the world, with a focus on the “energy, power and vitality of young men”. EY!’s latest edition concentrated on youths from Brazil, with previous copies have honed in on the UK and Argentina (redubbed “Argenteena”).

So, while is kind of unfortunate for EY[no exclamation point] really, it's not the end of the world as the images are pretty tame (again NSFW-ish, if you're offended by mostly naked young men) and EY is enthusiastically supportive of the LGBT community.

Still, it's probably a little embarrassing for the firm that images do appear whenever some Googles their name.

We contacted a firm spokesperson about the situation and haven't heard back yet. We'll keep you updated.