Technology Drives Tifton’s Newest Dealership

The new Griffin Chrysler Dodge Jeep Ram dealership is a monstrosity at 24,000 square feet – a substantial upgrade from the original building that was only 8,000 square feet.

The new dealership is all about technology. In the service department, RFID (Radio Frequency Inter Display) tags are scanned to pull up the service history of a vehicle. Tire alignments, a procedure that used to take up to almost two hours, now take about 30 minutes.

The new dealership is owned by Danny Griffin who owns Griffin Ford, also in Tifton. The Griffin Chrysler Doge Jeep Ram dealership is right next door.