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In 1926 he published the first waterproof watch, the Oyster. It was indeed squeezed like an oyster in 1927 this particular oyster across the Channel on the wrist of the British swimmer Mercedes Gleitze without a mission a beating. Four years later Rolex perfected his invention by developing and patenting the Perpetual rotor, the first automatic rotor movement, and a forerunner of today's automatic watches. The foundations of the Rolex myth were in place. Year after year, decade after decade, the myth was built, with one innovation after another: the date-Just, the first watch of this type to display the date (1945), the Submariner, first waterproof watch at 330 feet (1953), the GMT-Master 2, with two time zones, the Daye Day, the first watch to spell the day of the week (1956), the Cosmo-graph Daytona (1963), a chronograph that developed a cult following once it was spotted on the wrist of automobile driver Gianni Agnelli in 1985, and the Sea-Dweller, water-resistant to 2,130 feet, used by divers working for the offshore engineering company Comex

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The Swiss company's worldwide success began in 1905 in London, with the founding of Hans Wildorf, a Bavarian, of a company specializing in the distribution of watches. Three years later Wildorf coined the name of Rolex. In 1910, he obtained the first Swiss chronometer certification for a wristwatch. In the 1920s, Rolex took its growing reputation for precision and high quality and moved to Geneva.