diTii.com - All About Techology : features Latest News and Informtion About Technology

Home » AdSense » DoubleClick Benchmarks Report 2009 Year-in-Review for United States and EMEA region

DoubleClick Benchmarks Report 2009 Year-in-Review for United States and EMEA region

Google've republished its "DoubleClick Benchmarks Report in 2009" with this year's editions. The report give advertisers and agencies a resource to measure their display campaigns' performance against industry norms. Here' what you get in the report:Data on impressions served through DoubleClick for Advertisers by creative type. Simple flash is the dominant ad format accounting for […]

Share online:

Google've republished its "DoubleClick Benchmarks Report in 2009" with this year's editions. The report give advertisers and agencies a resource to measure their display campaigns' performance against industry norms. Here' what you get in the report:

Data on impressions served through DoubleClick for Advertisers by creative type. Simple flash is the dominant ad format accounting for close to 70% in US and 85% in EMEA. Static image ads was next most common format representing 20% of the volume through DFA in US and 10% in EMEA

availability of benchmarks report with detailed EMEA metrics. Last year we included worldwide overall click-through rates and rich media metrics in the report. Now we're pleased to introduce separate EMEA Benchmarks Report which covers in-depth display benchmarks across a subset of countries in EMEA

Comparison between overall 2008 and 2009 benchmarks. You'll also find in this latest report, a month-by-month comparison of benchmark data for click-through rates, interaction rates, expansion rates and interaction time for the years 2008 and 2009.

Post navigation

About The Author

Deepak Gupta is a IT & Web Consultant. He is the founder and CEO of diTii.com & DIT Technologies, where he’s engaged in providing Technology Consultancy, Design and Development of Desktop, Web and Mobile applications using various tools and softwares. Sign-up for the Email for daily updates. Google+ Profile.