How Do you Manage Your Small Business Brand Reputation Online?http://www.businessinsider.com/how-do-you-manage-your-small-business-brand-reputation-online-2012-7/comments
en-usWed, 31 Dec 1969 19:00:00 -0500Tue, 26 Sep 2017 18:42:28 -0400Ramon Ray & the Smallbiztechnology.com Teamhttp://www.businessinsider.com/c/5015078f69bedd221900000aHennesySun, 29 Jul 2012 05:51:11 -0400http://www.businessinsider.com/c/5015078f69bedd221900000a
Essentially the best thing you could hope for, is a small army of brandvocates. Fans of a brand, or specific product that actively promote, and defend your brand, at small, or no remuneration. And the first way to effectively start promoting this brandvocacy, is through the social media channels. There's quite a few programs being touted as good 'activity' watchers, but they really are very limited, and in any case you still have to have the manpower to effectively deal with all the alerts. I really like, and believe in the interactive methods Reputation changers employ. But even after a reputation has been rescued, it needs constant monitoring, and maintenance - so it's a never ending story of sorts. The only way I see it improving over time, is that any business needs to proactively employ means of garnering an interactive fan base. The more brandvocates you have, the less maintenance your online reputation will need.