First Interactive 3D Live Show is now open (in partnership with Independence Creative) in Tomorrow City Incheon South Korea !

The company, the global leader in augmented reality, introduced Interactive 3D Live Show™, a solution that promises to deliver breakthrough experiences in a theater/presentation format.

With the new offering from Total Immersion, spectators share the stage with virtual live performers, playing a guessing game around what’s real and what’s not. For organizations looking for an effective, dramatic way to engage audiences, Interactive 3D Live Show provides a way to bring characters to life on stage — as game show hosts, storytellers, historical characters, or whatever the situation calls for.

The turnkey Total Immersion solution consists of:

– Live performance. A next generation live stage show, the platform combines the appeal of a real/virtual performer with the magic of 3D effects.

– Audience participation. Guests are swept into the story as they’re integrated into the show.

– Scalability. The platform supports an easy upgrade of current 3D or 4D theatres into a one-of-a-kind live 3D show.

– Branding. Interactive 3D Live Show brings characters to life on stage, entertaining audiences as the characters assume various guises.

“We’re demonstrating the magical ability of augmented reality to capture visitors’ attention and imagination,” said Bruno Uzzan, CEO, Total Immersion. “The audience experiences real time interaction with augmented reality content — and is pulled into the scene, dynamically. A show featuring a 3D augmented reality model of a helicopter might, for example, place audience members in the window of the chopper. This application of augmented reality was designed for those in the entertainment industry, but it’s just as appropriate for any organization that wants to add drama and engagement to product demos and presentations.”