SAN FRANCISCO, CA -- (MARKET WIRE) -- 03/20/07 -- MarketTools, Inc. announced today
the appointment of Steve Cakebread, chief financial officer of
salesforce.com, to its Board of Directors. Cakebread brings more than 25
years of experience with high-growth technology firms and adds depth in
financial expertise to the company's Board.

Cakebread joins a Board of Directors with notable experience in market research, marketing and
technology, including executives from Procter & Gamble, General Mills, WPP
and Dataquest, and partners from well-established technology venture firms
ComVentures and Oak Hill Venture Partners.

"Steve Cakebread has tremendous depth of experience and insight into how
companies can drive a dramatic shift in their industry by bringing
innovative solutions to the marketplace at just the right time," said
Judith Hamilton, chairman of MarketTools. "We are fortunate to have him on
our board and look forward to his contributions to MarketTools' growth and
success as we deliver breakthrough capabilities that create new levels of
market insight."

"MarketTools has already proven its ability to establish unique market
research solutions that resonate with today's world of highly connected and
vocal consumers," said Cakebread. "MarketTools is in an exciting market
with tremendous potential for innovation and growth -- much like the CRM
industry of just a few years ago -- and I am excited to be part of its
Board."

As chief financial officer of salesforce.com, Cakebread is responsible for
managing its global financial initiatives and elevating its software
service deliverability. Prior to joining salesforce.com, Cakebread was
senior vice president and chief financial officer at Autodesk, where he
oversaw the company's corporate financial operations, as well as managed
the Information Technology Systems and Business Development departments.
Cakebread also worked as vice president of finance for Silicon Graphics
World Trade and held a number of principal positions at Hewlett-Packard.

Cakebread earned his Bachelor of Science from the University of California
at Berkeley and holds a Master of Business Administration from Indiana
University.

About MarketTools

MarketTools is the defining provider of on-demand market research, giving
companies and individuals the ability to continuously understand their
target customers through innovative approaches based on advanced
technology, research expertise, global market reach and an online panel
community of over 2.5 million individuals worldwide. MarketTools'
full-range of research applications and services provide organizations from
Fortune 500 companies to small businesses and non-profits with unique
access to their target markets to uncover unmet needs, reduce time to
market and capture market share. Further information: www.markettools.com.

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