Emotional Marketing for Hospitals, Doctors, and Service Lines

Results-Oriented

Case Study

Client Testimonial

Our Awards

According to Pew Research, 72% of internet users say they looked online for health information of one kind or another within the past year.

Today, it is essential that hospitals and healthcare facilities deliver relevant, authoritative and shareable content. Patients’ search Google, social media accounts, as well as YouTube, and online blogs for quick answers to their health questions in the form of educational articles, videos, infographics and emails.

Patients also want information that is specifically tailored to their needs. To maximize engagement, healthcare organizations should look to deliver a personalized experience built around their patients interests, which includes timely and relevant content on a one-to-one basis.

Which marketing strategies are right for your hospital or healthcare provider?

We understand your changing world of healthcare and we want to help you do just that. We have expertise in Oncology, Cardiology, Obstetrics, Neurosurgery, Orthopedics, Rehabilitation, Gastroenterology, Urology, Plastic Surgery, Reproductive Medicine, and Recruitment.

BTA’s ongoing strategic oversight in real time delivers measurable ROI for healthcare marketers. Whether you’re a one-person marketing department or you manage a marketing team, BTA’s sole job is to make you successful.

WMHS Plastic Surgery Website - Lead Generation

BlaineTurner Advertising (BTA) worked with Western Maryland Health System (WMHS) in Cumberland, Md., to create a web presence for a new specialty, WMHS Plastic Surgery.

"BTA is more than just an ad agency. They are an extension of the businesses they represent. They help to create campaigns that have an impact and win awards, through a 360-degree marketing effort across all channels. This is why BTA has been UHC’s advertising agency for more than 25 years."