Cambridge Analytica places consumer's behavioral data in the hands of political parties but does the technology enable anything that society should consider regulating?

Cambridge Analytica‘s advanced data analytics captures nuanced information on individuals and online communities so its clients, typically involved within political campaigns, can act upon the data accordingly – often to influence voter behavior.

In this part of their conversation, Dido Harding, chair of NHS Improvement and former CEO of TalkTalk, asks the technology firm’s CEO, Alexander Nix, if its technology, “can do anything that as a society we shouldn’t allow?” Watch his answer, above.