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Congratulations on your slideshow very interesting ! Great work... beautifully presented ! ! Thank you for sharing. I allowed myself to add it to 'WOMEN in the WORLD ' Slideshare group . Feel free to join us. Thank you in advance for your participation and sharing your 'favorites'. .. With friendship from France. Bernard

Great presentation Clo! Think that we still focus too much at a generic figure of people, esp. when you look at the social campaigns... thanks for pointing out that the 'one size fits all' strategy wouldn't work.

Shopping is a serious matter
<ul><li>In America, where female consumers make more than 80% of discretionary purchases , companies have started tailoring their products and messages to appeal to women, in an effort to boost their sales. Source: Marketing to women | Hello, girls | The Economist http://www.economist. com/research/articlesBySubject/displaystory . cfm ? subjectid=1780456 & story_id=13278440 </li></ul><ul><li>71% of the Belgian online women are the responsible for grocery shopping in their family. Source: telephone survey for the Belgian Media Mapping in 2008. </li></ul>

Shopping is a serious matter
<ul><li>97% of UK female Internet users research products online and 92% of UK female Internet users buy products online. Source: eMarketer, February 2009 </li></ul><ul><li>In the past year, UK female Internet users have made an average of 17 online purchases of products/services and spent an average of £600. Source: eMarketer, February 2009 </li></ul>

Social media vs social sales
<ul><li>Since web 2.0 the full cycle is visible </li></ul><ul><li>customer experiences drive reviews and conversations </li></ul><ul><li>Challenge: realtime </li></ul><ul><li>Opportunity: </li></ul><ul><ul><li>catching a lead in mid-air </li></ul></ul>

Women and social networks <ul><li>48%
of (US women) respondents reported belonging to four or more social networks. Source: The Power of Social Networking for Women, ShesConnected, August 2009 </li></ul><ul><li>83% </li></ul><ul><li>73% </li></ul><ul><li>55% </li></ul><ul><li>41% </li></ul>89% 24% 12% 59% of Belgian online has a profile on one or more social networks. Source: Belgian Women Online, InSites, April 2009

Women are conversationalists <ul><li>Forrester’s Levels
of participation: </li></ul><ul><ul><li>24% creators </li></ul></ul><ul><ul><li>33% conversationalists, </li></ul></ul><ul><ul><li>37% critics, </li></ul></ul><ul><ul><li>20% collectors, </li></ul></ul><ul><ul><li>59% joiners, </li></ul></ul><ul><ul><li>70% spectators, </li></ul></ul><ul><ul><li>17% inactives </li></ul></ul><ul><li>Conversationalists : </li></ul><ul><ul><li>update status on a social networking site at least weekly </li></ul></ul><ul><ul><li>post updates on twitter at least weekly </li></ul></ul><ul><ul><li>56% female , more than any other group in the ladder. While they’re among the youngest of the groups, 70% are still 30 and up . </li></ul></ul>

3/6 Active evaluation <ul><li>information gathering
</li></ul><ul><li>window shopping </li></ul><ul><ul><li>facts (about how to use this product): content marketing </li></ul></ul><ul><ul><li>testimonials/reviews (what it is like to use this product) </li></ul></ul>