The embodiment of the task leads the designer to feel pain. The more he put energy in his work the more pain he will feel but the more pleasure he will withdraw from it, so the pleasure of the designer is a masochist. “No Pain, no gain”.

When the time of money restriction comes the brain has to work.
I won’t state Darwin because he would probably roll in his grave.
Surviving instinct combined with shortage of resources and a need to furnish a new house brought to a need driven solution.
Need 1: Don’t leave all my culture (books) in a box.
Need 2: What do i do with all my moving boxes?

Solution: Hacking ikea!
Ikea is cheap but can be cheaper.
1 strong carton box= 70 cents
My total personal bookshelf= 3.10 euros
Having the impression of having done something yourself and going against the normal consumerism system: priceless.

Fish and chipsing?

by Simone Rebaudengo

Fish?

Walking around while thinking and watching the world from a fish eye.
A different perspective, different angles, different people seen in an other way: a broader one.

Chips?

Chips are junk but they are fun. Something that you don’t need in order to survive, but that attract you in an addicting and sick way.
Snapshots of unusual sick views of our everyday, greasy and fried life.