And a good point. This is a basic tenet among the people who study end users of software and web applications, who do user-centered design, human-computer interaction, usability studies, etc: You have to design your approach for what people are going to do. Designing (whether it be software/web applications or any kind of information delivery) for what you think they ought to do is an approach destined for failure.

And you can’t stop the Internet. It spreads information, and misinformation, like nothing else.

(On the other hand, calling doctors who don’t get this – like the article does – ow. Good way to piss people off. Doctors are end users of information, too, and starting off your approach with an insult, maybe not so effective.)