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Major Round
Of Airfare Cuts
Gets Under Way

Southwest, AirTran and Others
Force Big Carriers to Follow Suit;
From JFK to Phoenix for $99

By

Eleena de Lisser Staff Reporter of The Wall Street Journal

Updated July 13, 2004 12:01 a.m. ET

The airline industry is engaged in another fierce price war, as the discount airlines cut fares to further boost their market share.

During recent days, AirTran Airways, ATA Airlines and Southwest Airlines have all reduced fares for late summer and early fall, in an effort to keep their seats full as they add planes and expand service. AirTran helped kick things off last week with a 30% across-the-board price cut. At the same time,...