How Does Visual Merchandising Affect In-Store Sales?

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Now, if they land at a wrong rack with no salesmen available, they will get annoyed and tired of roaming around your store and in the end leave your store. Therefore, create a theme and organize products infusing proper signage to allow easy and quick reference to your customers.

You may be having the product the customers is looking for but just because they could not find it you lose a sale. Ensure that you create proper signage installed at various part of your store that will help customers easily reach out to the product they intend to purchase.

Lighting is the most important aspect of visual merchandising, if done correctly it will aid in selling the merchandise and if not it can create a negative impact, even if they are worth hundred of thousands. You should maintain proper proportion of lights and shadow in your displays because excess in either of those may hide product details or may even change the color of the products. This will create a complete different appearance of your product and you lose sales.

Therefore, retailers should ensure use of proper lights spotlights mostly preferred to focus on key areas or key products to make more sales and business for your store. They offer the best color rendering effect and are available in various colors that can generate cool, warmth, or any other desired effect. Instead, arranging for spotlights in your display area will throw more focus on the product and make them look rich and tempting, encouraging the customer to buy the product on-the-go.

A store window is an ideal to bring in new customers as well as existing customers which allows you to display products that are newly arrived, best-selling products, promotional products, and even create a brand image. Ensure you focus more on this aspect of visual merchandising and frequently update them, if you want to increase traffic and sales for your store.

The smart way is to create different themes for different windows that portrays different stories based on whatever theme is inspirational at that time. Research well and if possible consult other retailers having the same interest and come up with a unique one.

The best ideas may come out from what they have tried and tested. This way allowing customers a visual using the products will more likely influence customers purchase decisions on-the-go. Product grouping is the idea of clubbing products that compliment or connect to each other.

For example, a pocket square with a suit. All that coupled with a shoe, an umbrella and may be a wallet too. Let your dreamy mind take over with a dose of business sense. Let your customer halt at that point and gaze it for a while and may be take selfies too. This will help you bring together the stuff you actually would want in that cluster.

Many retailers do not pay attention to this one. The music played within a store can promote a brand's image, and can also aid consumers into making purchase decisions. Music that suits the style of the store and the target audience is an important factor to consider.

This leads to more contact with merchandise and increased purchasing. For example, a store with a teenage target market should consider playing pop music, as this is a genre that a younger audience commonly enjoys. Playing this genre will make their shopping experience more enjoyable, which can result in them staying longer in the store, exposing them to more merchandise, and influencing possible purchasing decisions.

Having a unique scent in a store can differentiate the brand from others. When customers smell that scent outside of the store, this will trigger their senses and remind them of that brand and its products. Distributing scents throughout the store such as vanilla, lavender, thyme, rosemary, grapefruit, and eucalyptus can be advantageous for the retailer.

These scents calm, soothe, and comfort, therefore, stimulating the consumer to loiter in the store, leading to increased merchandise awareness and increased impulse purchasing.

Exterior window displays can be used to sell product and entice customers into the store. An eye-catching, innovative window display can promote the brand image. It can be used to advertise. Windows can give consumers and by-passers understanding as to what goods are sold in store [24] They are also an effective way of promoting fashion trends and providing useful information to the target audience. Visual merchandising is a multi-sensory tool used by retailers to catch the attention of customers and attract them into a store to make a purchase.

Window displays are used as an initial attraction to bring customers into a store and are also used as a marketing tool to communicate the brand's image to the consumers as well as to distinguish itself from its competitors. The importance of the window display is that it is a touch point consumers have with the brand. By generating interest or curiosity with the window display, a brand can leave an impression on the consumer and furthermore the consumer can figure out the quality and character of the products the brand has to offer.

An appealing window display can create desire of products from that brand and therefore help with generating sales. A study in Nottingham, England of the pharmacy and beauty retailer Boots, has found that products introduced in a window display increases the sales of those products and even help with increasing the sales of products which have low sales.

Overall, stores who had a window display had a positive increase in sales compared to those who did not. Colour is a powerful tool in exterior displays.

It can aid creativity for exterior window displays and can have a unique effect on the consumer. The use of color can create atmosphere, grab the attention of by-passers, and attract them to the store. For example, blue can trigger a calm response, green and brown can promote restfulness, warm colours such as red, orange and yellow can initiate exciting, cheerful, friendly, vibrant, simulating reactions, purple can give the impression of elegance and sophistication, while grey colours can give off a depressing, dull feel.

For example, using neutral colors such as green and brown when promoting environmentally friendly products is favorable, as they give off an earthy, relaxing effect; therefore, the consumer perceives those products as environmentally friendly.

Colour is a significant tool used in visual merchandising. It can be used to influence the behavior of consumers and evoke different reactions. For example, red is seen as a color of luck and good fortune in many Asian countries while it represents danger and excitement in Western countries. The use of graphics and photography in window displays is an effective way of communicating information to the consumer. The most common form of communication in window displays is through text and signage, especially when advertising a sale or a special.

Colorful, bold text and graphics are used to grasp the attention of these consumers. Visually, signage should be appealing to the eye and easy to read.

One effective way of using signage in windows is using a self-adhesive vinyl cutout to the window; small signs in the window can also be used to communicate the price of a good or the discount. Lighting is another technique, which can be used to enhance window displays.

Lighting can be used to highlight certain products, and create dimension and set the mood for the window display. The brightness and colours of lighting can be adjusted to suit the mood of the display.

Once again, different colours trigger different emotions and therefore create different moods. Adjusting window displays based on seasonal events, calendar dates, and consumerism-based holidays such as Christmas, Valentine's Day, and Father's Day can be a useful approach to encourage consumer purchasing.

Choosing products that suit the season to display in the window can remind consumers to purchase gifts and provide gift ideas for the particular holiday.

Window displays can be used to set trends; therefore, window display designers must always be one step ahead of trends and predict future fashion movements. The merchandise must be able to direct these trends to the target audience, and be able to communicate them in a way so the audience is able to understand.

A floor map helps visual merchandisers to find the best place for garments, according to the color stories of clothes and footwear in the shop. Another valuable tool is a planogram , to determine the visual look of your store's flow. Window displays are often used by stores to entice customers into the store. Store visual merchandisers will dress the window in current season trends - often including fully dressed mannequins as well as accessories on plinths or hanging from special display equipment.

Point of sale display. Display window and Window dresser. Department of Education, Employment and Workplace Relations. What are the best ways to employ effective visual merchandising? Setting the tone for your target customers using visual merchandising is a key element in taking them from discovery to sale. Who are your target customers? Aim to appeal to their lifestyle or the lifestyle they desire.

A visual assault on the senses overwhelms the customer. Too many items and clashing colors results in a display that looks like a toddler tossed all the toys on the floor; the result is chaos. When overwhelmed, customers tend to walk away. Avoid clutter and chaos in displays. A story for your visual merchandising display helps both during the design process and makes it easier for the customer to connect with the product s. The story can be specific to a single display or be made to flow through the entire retail space by using a singular cohesive theme from display to display.

Begin the latter at the storefront with the main window or space near the entrance. This may be as simple as using the same color backdrop or keywords in the signage. The display may showcase the items perfectly, but if the signage fails, it all fails. Avoid wordy signs — too much information gets ignored.

Try the five-second rule:

When walking into a typical retail store, you'll likely notice tidy, curated product displays that visually highlight their items for sale. Those products aren't arranged that way by accident — the merchant is using visual merchandising best practices to help the products sell themselves. Visual merchandising is the practice in the retail industry of developing floor plans and three-dimensional displays in order to maximize sales. [1] [2] Both goods and services can be displayed to highlight their features and benefits. Using this visual merchandising tip to wash a display wall with light will enhance any product. Accent lighting creates visual interest for shoppers, and magically puts products in their sight. Display Sale Merchandise in An Enticing Manner: Every store owner wants to .