Millennials on Millennials: Gaming Media Consumption

Games are no longer child’s play. Millennials, the first generation to grow up with widespread access to video games, are now adults between the ages of 22 and 38. The oldest Millennials were four years old when the Nintendo Entertainment System launched in North America in 1985. Those who spent their childhood playing games didn’t suddenly abandon the hobby when they reached adulthood.

With myriad platforms, devices and technologies available today, games are more accessible than ever. The arrival of smartphones brought gaming to consumers who didn’t own a video game system growing up. Coupled with a paradigm shift where most mobile games are free to play, big hits like Pokémon GO can easily attract monthly player counts in the tens of millions.