Trading standards officers in Leicestershire are teaming up with illegal money-lending teams (IMLTs) to warn people about the dangers of loan sharks.

A month-long campaign will focus on tackling the effect which the loan sharks have on communities.

David Bull, head of trading standards, said: “We have a zero tolerance approach when it comes to loan sharks and we need the public’s help in identifying who is illegally providing loans within our communities. We want people to report loan sharks so we can take enforcement action.”

Councillor Joe Orson, the county council’s lead member for trading standards, said: “This is all about partnership working to rid our communities of these criminals who target the most vulnerable. They need to be stopped.”

Anyone who has been – or fears they may fall victim – to a loan shark, can contact the teams in the strictest confidence by calling 0300 555 2222. Lines are open 24/7.