The event: Christmas Land in Koneser

The event consisted of three independent attractions: historic Nysa rides around Praga district, guided walks around the Centrum Praskie Koneser and a family Christmas game in the Fitracja building space. Guests could take part in individual attractions during two days: December 26 and 27. On-line entries were made for each of them. Places for retro Nysa rides and walks split within a few hours of starting registration. The family game consisted in acquiring the skills necessary for the Santa's elf - the guests checked their physical fitness, knowledge and manual skills. We comprehensively dealt with the media development of the entire event: preparing graphics for game cards, leaflets, posters, banners and events in social media, creating texts promoting the event, as well as registering participants.

Context

Centrum Praskie Koneser wanted to attract the inhabitants of Warsaw and guests around the Christmas holiday season to their spaces. The event helped to create the image of Plac Konesera as open and accessible to everyone.

Challenges

comprehensive development and implementation of an event consisting of three separate attractions within two days

promotion of the event and preparation of all marketing materials

short time to prepare the entire project

The result

Attracting people

to Centrum Praskie Koneser

Promotion

places (event spaces, restaurants, shops, museum)

Entertainment

for participants, spending time together, getting to know Warsaw's Praga

The client: Praskie Centrum Koneser

Location: hall Filtracja - Praskie Centrum Koneser and Praga district

Number of participants: 400

Event title: Christmas Land in Koneser

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