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AdWords for Video Beta Launched - Signup and Get Free $100 Coupon!

AdWords for Video beta enables advertisers to use a dynamic, auction-based system to easily place and manage video ads on YouTube and the Google Display Network, helping extend your campaign's reach, revealed Google.Advertisers can sign up for the AdWords for Video beta trial today, and to all qualified, new customer Google is offering a $100 […]

AdWords for Video beta enables advertisers to use a dynamic, auction-based system to easily place and manage video ads on YouTube and the Google Display Network, helping extend your campaign's reach, revealed Google.

Advertisers can sign up for the AdWords for Video beta trial today, and to all qualified, new customer Google is offering a $100 coupon to be applied toward new video advertising campaigns on Google AdWords for video.

"AdWords for Video" includes four "TrueView" video ad formats, for which advertisers pay when the video is viewed or started by a user. The ad formats offered include:

TrueView in-stream ads that appear as a pre- or mid-roll on short or long-form YouTube videos.

TrueView in-search ads (formerly Promoted Videos) show up when people search on YouTube or Google video search.

Google has also integrated the ability to manage and receive reporting on these video ad types from within the AdWords interface. Advertisers still have to upload the video assets at YouTube, but can connect multiple YouTube accounts to their AdWords account.

Advertisers will then be able to target, place and bid on inventory via AdWords, and get reports on things like thumbnail views, video views, view rate (how many times people click to play after seeing an impression on display), an average cost-per-view, the total cost, and the number of click-throughs to the advertiser's Web site. Video views are counted after a user clicks to play an ad, or, on ads where a user isn't specifically clicking on an ad (on in-slate or in-stream, for example), a view is counted either 30 seconds in or by the end of the ad, whichever comes first. Targeting can be done by demographics, keywords, interest categories, topics, and specific publisher placements.

To get started with AdWords for Video beta, Google has created a Setup Guide.

Here are some screenshots:

AdWords for Video beta demonstration:

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Deepak Gupta is a IT & Web Consultant. He is the founder and CEO of diTii.com & DIT Technologies, where he's engaged in providing Technology Consultancy, Design and Development of Desktop, Web and Mobile applications using various tools and softwares. Sign-up for the Email for daily updates. Google+ Profile.