European Master and Certification Programin Risk Engineering and Management

F5-2:Market Research

Course code: 128021

Language of instruction: English

Lecturers: Miodrag Ljubicic, Frank H. Witt (Polytechnic of Namibia)

Assessment: Defined in the module

Short description

The course will introduce techniques and methodology for acquiring information about market for developed production. In order to make adequate business decision, entrepreneur needs information related to market structure, competition, level of technology, number of customers, post-sale procedures, etc.

Objectives

The participants will:

- get an overview of all the classic activities of market research,

- acquire skills for dealing with colleagues from market analysis and research,

- develop the ability to integrate practical tools for the primary and secondary market research in the management process,

- develop a sound overview of customer analysis, conducting studies and identification of sources of market data and

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Contact: via email sti889@risk-technologies.com or phone +49 711 1839 781 or +49 711 1839 647