Tag Archives: online reviews

ReportLinker, a data company that simplifies how analysts get industry data, conducted a survey to answer three questions: Do people trust online reviews more than their friends? Do they read reviews before buying a product or visiting a place? What ...

In the age of ubiquitous social media use, a guest’s Facebook status or tweet can have a huge impact on the reputation of a hotel. This is especially true when a guest starts posting about sensitive issues such as bed ...

PALO ALTO, Calif.—Hotel properties that actively engage with social media reviews grow occupancy at double the rate of properties that don’t, according to a study released by Medallia. The study examines customer and business data from more than 4,400 hotel ...

There is more information than ever before at the point of purchase for a hotel stay. With ratings, reviews, price, brand, and TripAdvisor rank, consumers can get a full picture of the value of a hotel as compared to others ...

For a hotel with less-than-desirable TripAdvisor reviews, a major renovation could offer a quick ticket to improving its online reputation. In July of last year, TripAdvisor updated its review removal policy to give hotels the opportunity to wipe out old ...

An recent analysis of online guest reviews done by ReviewPro reveals that noise is the number one most common complaint by consumers in all but one city. The reviews came from 5,683 hotels in 20 key tourist destinations. Except from ...