Well, for 2010, Holmes and Co. might not be in the running for the Doritos contest, but Holmes and the rest of us definitely will hear his voice during the Super Bowl — and already are hearing him — as the new voice of the E*Trade baby. Pete let us know the news a couple of weeks ago via his @peteholmez Twitter feed. Please note the spelling on that.

Here's one of the new ads featuring comedian Pete Holmes as the E*Trade baby, or in this case, babies:

There's another one I saw get a sneak peek this morning on Today in which Holmes' baby calls up his girlfriend and howls like a wolf. I think. And here is a series of outtakes that allegedly won't make it to TV — it's already earned more than 500,000 views this week. You can see the rest on E*Trade's TV page.

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Editor and publisher since 2007, when he was named New York's Funniest Reporter. Former newspaper reporter at the New York Daily News, Boston Herald and smaller dailies and community papers across America. Loves comedy so much he founded this site.