[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Let’s take a break from automated responses, digital customer service, and self-checkouts for a second. Let’s focus on some of the […]

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On a recent visit to the Smithsonian, we were really excited to see a food truck from a national fast-food chain. After a week of over-priced, deep-fried tourist rip-off food, we were thrilled to get a famous-brand burger and fries at a regular price. But they were ripping us off with inflated prices too. Now […]

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It would be a big counter with sample sizes of every kind of toothpaste on earth — provided by the manufacturers and free to the guests. It would be fun and remarkable and everyone would talk about my hotel. (What could you do?)

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An interview I did after my keynote to the American Resort Development Association conference. Alan Schlaifer does the great interview. Thanks, Alan. More from AskMando.com. For additional ARDA convention highlights, visit ARDA Live from Convention. Here’s another bit I did at the show (pay attention to the part about dealing with negative word of mouth):

They take your picture whenever you go to an amusement park or cruise ship. Then they try to sell it to you for 20 bucks. What a great way to kill the word of mouth. It’s short-sighted behavior, looking at the quick cash instead of the long-term referrals. Here’s what I would do: Give every […]

I taught word of mouth marketing at Northwestern University and internet entrepreneurship at the Wharton School of Business. I’m a serial entrepreneur who founded and advises startups and nonprofits. And I’m a rabid purist on the topic of marketing ethics.

About This Blog

"Damn, I Wish I'd Thought of That!" is full of unusually useful ideas borrowed from the smartest marketers. Good marketing is more about brains than bucks. The best business ideas are easy to do, inexpensive, simple, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers.

Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers: