Tagged Questions

In internet marketing, the conversion rate is the proportion of visitors to a website who take action to go beyond a casual content view or website visit, as a result of subtle or direct requests from marketers, advertisers, and content creators.

Recently, there has been an influx of data showing that sites improving the site performance saw a lift in conversion.
For example, an in-house Walmart.com study found that, for every one second of ...

I am trying to do what I can to reduce the steps of ordering online. Now I have it down to two steps. As soon as someone clicks to the cart to pay it goes to:
Check the cart contents, edit quantity, ...

Has anyone ever published what the security message has the highest conversion rate?
The standard one I see is "This is a secure 128-bit SSL encrypted payment"
But is there any data to support that ...

I am looking to build a landing page for new users from advertising. On my site, there are several ways to get what you want -- all of them equal weight from my perspective -- but with different ways ...

I'm thinking of adding a live twitter feed from the CEO to the company profile page.
Do you know of any research about adding this to an e-commerce site?
I'm asking as twitter is most commonly used ...

Many large e-commerce retailers are using "quick views" for products on their collection pages where more details appear either on-hover of via some other trigger.
Has anyone performed any A/B tests ...

I've been experiencing a 50% leak of users that after filling out a form and signing up to a trial, don't even click on the "download" button. It's only a 500kb zip file that launches a msi installer ...

I want to let my users get to using the website as fast as possible, so I want to have as minimal a sign up as possible, using progressive profiling to get information later if they want to disclose ...

It seems that there are many contradictory opinions as to whether it's advised or not to put social sharing buttons on a landing page.
Some say it's good and some say it lowers the conversion rate.
...

I'm working on a responsive landing page users arrive on after clicking on an online display ad for the spa chain I work for.
Currently I validate the fields on blur. If the input is valid on blur, ...

Im noticing a trend of landing pages,
where the landing page would not have the websites navigation on it, nor the footer, but would stand as its own micro website, with only the logo at the top left ...

Context:
I'm working on a four step form, each step has between 4 to 10 input elements of various types, from text fields to dropdowns and checkboxes. I've managed to keep it gradual and easy so the ...

What types of product (or loyalty) structures provide the best user experience when choosing between different options or prices for a product / service?
The types of typical structures, rankings and ...

Do people buy more when products are presented horizontally across the page or when they are presented vertically on the left?
My company is in the first stages of redesigning one of our e-commerce ...

This two parts, a general question and a question specific to my situation:
1) Is there any research that shows whether phone numbers in website headers have a higher conversion rate if they are next ...

It seems it's cool to share useful links and bump a bit ranks of the sites that were useful for you.
Probably putting 'Sponsored links' or 'Useful links' section to your website makes you a pal but ...

In our field we continue to sell our product in terms of better user experience, easier to complete tasks, less pressure on user and so on. We do that being convinced that it benefits our customers ...

ACHICA.com has taken the "members only club" concept to a level I've never seen online; you can hardly view anything on the site without registering. This is the first time I've seen barriers to entry ...