Pepsi & Alexander Wang Drop Bootleg-Inspired Collaboration

New York-based fashion designer Alexander Wang recently partnered with PepsiCo for a new collection of limited edition cans and bottles.

The designs comment on the billion-dollar global counterfeit market, specifically poking fun at China’s notorious industry of imitation products. The collaboration was announced via an infomercial-style advertisement on Wang’s Instagram, which provided a parody guide for how to legit check products for authenticity. Wang’s name is spelled on the label with a reversed “N,” while the Pepsi logo itself appears upside-down on one side of the can.

Products from the collaboration are currently available on Chinese e-mall Taobao.

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