Have you heard Demian Farnworth's new podcast on Rainmaker.FM called Rough Draft? I can't listen to more than one or two episodes at a time (even though they're super short), but he does deliver some great content. For what it's worth, my five year old really thinks his delivery style is quite cool.

That advice is so sound across your entire business model. You reader, listener, audience should always be your focus. It's surprising to me how many websites, video creators, podcasters, writers are still focus inward on themselves rather than outward on the audience they really want to attract.

There's so much to discover about yourself through self employment that biz basics get lost - or don't come until one has been through the "therapy" stage. And so we have coaches to steer the well meaning entrepreneurs back on the client-centric track.