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Description

If you’re making video content on your smartphone or video camera for your organisation’s website, YouTube or social media platforms, this one day masterclass is for you.

Cambridge TV is hosting this practical training session for professionals who want to improve their skills behind the camera.

You will learn:

Who/what to film and how to get the best out of your subject

Camera skills and techniques with either smartphones or cameras

What makes a good story

The benefits of editorial over advertising in reaching your audience

The importance of b-roll and how to make your content better

Where to film - lighting is vital, as is shot composition

Preproduction techniques – how to realise an idea effectively

Why it’s important to think about sound and captions

How to improve your editing

How to direct others to obtain the results you need

Don’t fall behind in the social media stakes. Text and still images have been superseded by video, so learn how to make modest improvements to your techniques and stay with the current trends. Attentions spans are brutal, and people click away at the slightest provocation. How do you have impact in the first few seconds and sustain interest throughout the piece? What makes an interesting story and how can this be told in a manner that doesn’t demean your branding or the value of the work?

The masterclass will be hands-on. You will film in a real life TV studio and have feedback on your work. You will see examples of when things have gone well, and not so well. There will be practical exercises, so please do bring your smartphone.

We will show you apps that allow you to control your camera settings on your phone and how to operate them. We will use a variety of accessories that are essential in capturing clean audio and allow you achieve steady shots. Many of these practices are alternatives to professional video production techniques and we can advise what you need in order to improve.