Author: Todd

Co-branded data sheets are exceptionally popular marketing assets, and it’s easy to see why. These one-pagers not only make it super easy for partners to sell your products, they also make for a great leave-behind with prospective customers. But it can be tricky to co-brand a piece that conveys your core messages—summarizing your product’s features […]

Web banner ads can be a very effective way for your company to market products and services online. They help build brand awareness, increase visibility, and drive traffic to your site. But getting customers to notice—and actually click on—your banner ad is easier said than done. Here are some best practices to help maximize your […]

When people first started interacting with computers, software designers chose visual metaphors to help users acclimate to the new environment. The folder icon is a good early example. It immediately made sense that this was a place to store documents. The idea that one could organize documents in folders was perfectly intuitive because it was […]

You may have heard 2012 referred to as the “year of the tablet.” Indeed, tablet sales are booming, and on pace to eclipse PC sales by 2015. Impressive, but let’s not forget that smartphone sales surpassed PC sales last year. And in 2013, it’s expected that mobile web search will surpass desktop web search. That […]

Milton Glaser created the iconic “I Love NY” logo in 1977—pro bono and in just two weeks. Glaser recently noted that even he “had no idea how durable and symbolic of New York it would turn out to be.” One of the most successful logos ever created, Glaser’s masterful design is recognized (and often co-opted) the […]

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When you consider an event with the scale and reach of the Olympic Games, you can be sure the branding stakes are high. Every host city strives to forge a distinctive identity, while honoring and respecting more than a century of modern games. Easier said than done? You got that right. The London […]

Microsoft recently coined a new term that has put marketers on notice: graymail. Graymail is meant to describe the email that falls in that nebulous region between legitimate messages and outright spam: newsletters, updates, deals, invites, and the like. It’s basically all the things we as consumers (often unknowingly) subscribe to when buying or signing […]

Who can forget my bullish prediction that purple would be a design trend in 2010? Well, as it happened, Pantone—the self-appointed “global authority on color”—respectfully disagreed, giving their nod to Turquoise instead. To be fair, Pantone’s picks tend to lean toward fashion, home, and cosmetics. (This year’s shade—Honeysuckle—is likely a bit too pretty-in-pink for that […]