Segmentation Example

To explain Customer Segmentation further let us use an example. Consider a returning visitor who has not bought anything as yet. We may use this segment to incentivize their purchase.

In the ‘Visits’ variable group we find the variable ‘Number Of Visits’.

So, our first condition will be to see if they have just visited once before:

Number Of Visits, [Total], Is Equal to ‘1’

We now need to determine if they have made a purchase before. In the ‘Orders’ variable group we find the variable ‘Number of Orders’.

So, we just need to test if they’ve never placed an order before, where the total number of order is zero.

Number Of Orders, [Total], Is Equal to ‘0’

Our Segment for Returning Visitor Not Bought is complete, defined as:

Number Of Visits, [Total], Is Equal to ‘1’

Number Of Orders, [Total], Is Equal to ‘0’

If both conditions are true for an individual then that individual will fall into this segment. You can then choose to market directly to these types of people or allow the AI element of PureClarity to use this definition to refine its search and product recommendations.