About Us

Rexona Family Footwear is a well-established name in the non-leather segment of the country. The flagship unit of The Group, M/s Asian Rubber Industries, was set up in 1958. It was one of the first few units in India to venture out into the then new emerging line of manufacturing Rubber Hawai Chappals and Beach Sandals.

Rexona Family Footwear is a well-established name in the non-leather segment of the country. The flagship unit of The Group, M/s Asian Rubber Industries, was set up in 1958. It was one of the first few units in India to venture out into the then new emerging line of manufacturing Rubber Hawai Chappals and Beach Sandals.

Quality
As far as the quality is concerned, we follow a strict `no-compromise` policy with the quality of our products. At Rexona, we perform various checks, planned as well as random, during each stage of production process to ensure our customers are provided with unbeatable quality products.

Testing
We let our quality speak for itself and it does in the form of millions of customers wearing our products with pride every single day.

As mentioned earlier, quality is our top most priority and in order to ensure our products are of premium quality, both in-coming raw materials and finished goods are subjected to a strict analysis against a prescribed set of parameters. We have our own laboratory set on the factory premises where various quality control checks such as density, hardness, shrinkage etc. are carried out.