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Contest rules, terms and conditions

Complete official contest and sweepstakes rules

New Belgium Standard Rules for Ballot-Entry Giveaways

New Belgium Giveaway

Complete Official Rules for Ballot-Entry Sweepstakes

Updated 5/20/16

NO PURCHASE NECESSARY. A PURCHASE WILL NOT IMPROVE YOUR CHANCES OF WINNING.

1. ELIGIBILITY: Each New Belgium giveaway (“Promotion”) is offered and open only at participating locations to legal residents of such jurisdiction(s) as stated in point-of-sale advertisement for such Promotion (“Promotion Advertisement”) who are age 21 or older at time of entry. Void in all other states and where prohibited. Employees, officers and directors of New Belgium Brewing Company (“Sponsor”), and those entities involved in the preparation of materials and/or administration of this Promotion (collectively referred to herein as the “Promotion Entities”), suppliers, distributors, or retailers of alcohol-beverage products, and their immediate family members (spouse, siblings, children and parents) and those living in the same household as such individuals (whether or not related) are not eligible to enter.

2. PROMOTION PERIOD: The Promotion starts on the start date indicated on the Promotion Advertisement and, unless otherwise stated on a Promotion Advertisement, ends on or about 11:59:59 pm local time (at the participating location) on the end date indicated on the Promotion Advertisement (“Promotion Period”). Sponsor’s clock is the official time keeping device for the Promotion.

3. HOW TO ENTER: Complete the official in-store entry form in its entirety, or legibly hand-print on a 3” x 5” card: your valid first and last name, address, email address (if any), date of birth, and telephone number. Then, drop your entry into the official entry box at the participating location.

4. CONDITIONS OF ENTRY: Limit one entry per person, unless otherwise indicated on the Promotion Advertisement. Unless otherwise indicated on the Promotion Advertisement, multiple entries by the same person will be disqualified. Once submitted, entry cannot be modified, deleted or cancelled. Entries may not infringe or violate the rights of any third party. Sponsor reserves the right, at its sole and absolute discretion, to refuse, disqualify, or withdraw entries and/or Entrants at any time during the Promotion. Entries become the property of Sponsor and will not be returned.

5. SELECTION OF WINNER/NOTIFICATION: Unless otherwise stated on a Promotion Advertisement, Sponsor will conduct random drawing(s) on or about 8:00:00 pm local time on the drawing date(s) listed on the Promotion Advertisement, from all eligible entries received, to select the number of winners indicated on the Promotion Advertisement. Odds of winning depend on the number of eligible entries received and the number of prizes to be given away. Potential winner will be contacted by email or telephone approximately 1 to 3 business days after the drawing. You are not a winner until Sponsor has verified your eligibility and compliance with these Official Rules. Potential prize winners and, if applicable, their guests may be required to complete, have notarized and return an Affidavit of Eligibility, Liability and, where legal, Publicity Release within seven (7) calendar days of notification or attempted notification. Sponsor will make one attempt to notify potential winner, who will have twenty-four (24) hours to respond. If (a) Sponsor is unable to contact a potential winner; (b) a potential winner fails to respond to a notification attempt within 24 hours; (c) a potential winner fails to timely return or properly complete the above described release documents; (d) a prize notification or any prize is returned as non-deliverable; or (e) a potential winner is not eligible or does not comply with these Official Rules, prize forfeiture will result and an alternate potential winner may be selected. If a winner for any prize cannot be confirmed within 30 days of the drawing date, then the prize will not be awarded.

6. PRIZE(S) AND APPROXIMATE RETAIL VALUE (ARV): Prize(s) consist of the items specifically named as prizes in the Promotion Advertisement. The number of prizes to be given away, their description(s) and approximate retail value is as indicated on the Promotion Advertisement. Sponsor reserves the right to substitute a prize of equal or greater value. Prize(s) are not redeemable for cash. No substitution or transfer of prizes will be permitted except at Sponsor’s sole discretion. All federal, state and local taxes and other fees associated with prize receipt and use are the sole responsibility of the winner. At Sponsor’s discretion, winner may be required to pick up their prize at a specified location within a reasonable time period (as determined solely by Sponsor), or prize may be mailed to winner approximately sixty (60) days after the end of the Promotion Period, to the address provided by winner at time of prize acceptance. Prizes may be provided or mailed unassembled. Winner is solely responsible for assembling or arranging for the assembly of any unassembled prizes upon receipt.

This paragraph is applicable to Promotions that have prizes that include event tickets, lift tickets and/or hotel stays, as set forth in the Promotion Advertisement. Guests are subject to the eligibility requirements set forth in these Official Rules, and Sponsor may exclude any ineligible guest in its sole discretion. All potential guests will be required to execute and deliver an Affidavit of Eligibility, Liability and, where legal, Publicity Release within seven (7) calendar days after the winner receives final confirmation. Prizes will be delivered to winners approximately 30 (days) after the end of the Promotion Period and verification/confirmation of winners and before the event, either by mail, private delivery service, or in-person immediately prior to the event for which the tickets are valid, at Sponsor’s sole discretion. Any prizes that are event tickets, lift tickets, equipment rentals or a hotel stays must be used on the date specified, or such other date established by Sponsor, only by winner and winner’s guest, who must be 21 years of age or older. If an event location is closed for any other reason on the selected day, winners will not be reimbursed, and the Prize will consist of all remaining elements. Winner agrees that the prize is awarded pursuant to a revocable, nontransferable license personal to that applicable winner. Winner agrees not to sell, resell, auction, barter, assign, exchange, place in commerce, transfer, give away, donate, or otherwise convey any ticket, lift ticket, rental package or hotel room received as a prize. A violation of these restrictions shall revoke that winner’s license, and the tickets may not be honored. Any difference between approximate value and actual value of the prize or any element thereof will not be awarded in cash or otherwise. All expenses, travel, and other costs not expressly stated in the package description above are the sole responsibility of winner.

This paragraph is applicable to Promotions that have prizes that include flights, as set forth in the Promotion Advertisement. Winner and guest must travel on same itinerary and on the dates specified by Sponsor or prize will be forfeited and awarded to an alternate winner if time permits. Winner and guest must comply with all travel requirements, including, but not limited to, presenting necessary identification at time of travel. Guests are subject to the eligibility requirements set forth in these Official Rules, and Sponsor may exclude any ineligible guest in its sole discretion. All potential guests will be required to execute and deliver an Affidavit of Eligibility, Liability and, where legal, Publicity Release within seven (7) calendar days after the winner receives final confirmation. Flight schedules are subject to change without notice. No refund or compensation will be made in the event of the cancellation or delay of any flight. Travel is subject to the terms and conditions set forth in these Official Rules, and those set forth by the Sponsor’s airline carrier of choice as detailed in the passenger ticket contract. Any costs incurred due to changes in original itinerary are winner’s responsibility. Prize/itineraries will be delivered to winners approximately thirty (30) days after the end of the Promotion Period and verification/confirmation of winners, either by mail, private delivery service, or in-person immediately prior to the event for which the tickets are valid, at Sponsor’s sole discretion. Winner agrees that the prize is awarded pursuant to a revocable, nontransferable license personal to that applicable winner. Winner agrees not to sell, resell, auction, barter, assign, exchange, place in commerce, transfer, give away, donate, or otherwise convey any received prize. A violation of these restrictions shall revoke that winner’s license, and the prize will not be honored. Any difference between approximate value and actual value of the prize or any element thereof will not be awarded in cash or otherwise. All expenses, travel, and other costs not expressly stated in the package description above are the sole responsibility of winner.

7. GENERAL: By participating, entrants agree to abide by and be bound to these Official Rules and the decisions of Sponsor, which are final and binding in all respects. Failure to timely return or properly complete release documents (as described herein), or if a prize notification or any prize is returned as non-deliverable, or if potential winner is not eligible or does not comply with these Official Rules prize forfeiture will result and an alternate potential winner may be selected. BY PARTICIPATING, PARTICIPANTS AGREE TO RELEASE, DISCHARGE AND HOLD HARMLESS THE SPONSOR, AND ITS AFFILIATES AND SUBSIDIARY COMPANIES, ADVERTISING AND PROMOTION AGENCIES, AND THEIR RESPECTIVE OFFICERS, DIRECTORS, EMPLOYEES, INDEPENDENT CONTRACTORS, REPRESENTATIVES AND AGENTS FROM AND AGAINST ANY AND ALL ALLEGED AND/OR ACTUAL CLAIMS, ACTIONS, DEMANDS, LOSSES, SETTLEMENTS (WHETHER OR NOT LITIGATION IS COMMENCED), LIABILITIES AND DAMAGES OF ANY KIND WHATSOEVER EXISTING NOW OR ARISING IN THE FUTURE (INCLUDING, WITHOUT LIMITATION, BODILY INJURY, PERSONAL INJURY, DEATH, DISABILITY AND PROPERTY DAMAGE), COSTS AND EXPENSES (INCLUDING, WITHOUT LIMITATION, REASONABLE ATTORNEYS’ FEES, COURT COSTS, SETTLEMENT AND DISBURSEMENTS)DIRECTLY OR INDIRECTLY ARISING NOW OR IN THE FUTURE IN WHOLE OR IN PART OUT OF ACCEPTANCE, POSSESSION, USE OR MISUSE OF A PRIZE, PARTICIPATION IN ANY SWEEPSTAKES/PRIZE RELATED ACTIVITY, ACCESS TO WEB SITE, AND/OR PARTICIPATION IN THIS PROMOTION. By entering and/or accepting a prize, Entrants and/or winner hereby consent, where lawful, to the use by Sponsor (and its authorized third parties) of their name, hometown, and/or biographical information in any and all media now known or hereafter developed worldwide, and on the Internet and World Wide Web, without additional compensation, and without the right of review, notification or approval.

8. LIMITATIONS OF LIABILITY: Promotion Entities are not responsible for injury or damage to participants' or to any other person's computer related to or resulting from participating in this Promotion or downloading materials from or use of any web site. If, for any reason, the Promotion is not capable of running as planned by reason of, but not limited to, infection by computer virus, worms, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes which Sponsor deems, in its sole opinion, could corrupt or affect the administration, security, fairness, integrity or proper conduct of this Promotion, Sponsor reserves the right at its sole discretion to cancel, terminate, modify or suspend the Promotion or any part thereof and select the winner from entries received prior to the action or as otherwise may be deemed fair and equitable by Sponsor. Promotion Entities shall not be liable to winner or any other person for failure to execute the Promotion, or supply a Prize or any part thereof, by reason of any act of God, any action(s), regulation(s) order(s) or request(s) by any governmental or quasi-governmental entity (whether or not the action(s), regulation(s), order(s) or request(s) prove(s) to be invalid), equipment failure, terrorist acts, earthquake, war, fire, flood, explosion, unusually severe weather, hurricane, embargo, labor dispute or strike (whether legal or illegal), labor or material shortage, transportation interruption of any kind, work slow-down, civil disturbance, insurrection, riot, or any similar or dissimilar event beyond their reasonable control.

In no event will Promotion Entities, their parents, affiliates, subsidiaries and related companies, their advertising or promotion agencies and/or all their respective officers, directors, employees, independent contractors, representatives and agents, be responsible or liable for any damages or losses of any kind, including direct, indirect, incidental, consequential or punitive damages arising out of participation in the Promotion, Promotion/Prize related activities, access to, and use of, any participating internet site(s) or the downloading from and/or printing material downloaded from said site(s). Without limiting the foregoing, Prize(s) and everything on said site(s) are provided "AS IS” without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose, and non- infringement. Some jurisdictions may not allow the limitations or exclusion of liability for incidental or consequential damages or exclusion of implied warranties.

THIS PROMOTION IS GOVERNED BY THE LAWS OF THE STATE OF COLORADO WITHOUT RESPECT TO CONFLICT OF LAW DOCTRINES. As a condition of participating in this Promotion, participant agrees that any and all disputes, claims and causes of action arising out of or connected with this Promotion or the prizes awarded shall be governed by the laws of the State of Colorado, without giving effect to any choice of law or conflict of law rules, and that any and all disputes that cannot be resolved between the parties and causes of action arising out of or connected with this Promotion shall be resolved individually, without resort to any form of class action, exclusively before a court in Colorado having jurisdiction. Further, in such dispute, under no circumstances will participant be permitted to obtain awards for and hereby waives all rights to claim punitive, incidental or consequential damages, including attorneys’ fees, other than participant’s actual out of pocket expenses (i.e. costs associated with entering this Promotion), and participant further waives all rights to have damages multiplied or increased.

9. WINNERS LIST: For the name of prize winner, mail a request indicating the location of the Promotion Advertisement and Promotion dates, along with a self-addressed, U.S. postage stamped envelope, to: New Belgium Winners’ List Request, New Belgium Brewing Company, 500 Linden Street, Fort Collins, CO 80524, for receipt within 30 days after the final drawing date.

New Belgium Standard Rules for Local Grand Cru Giveaways

NO PURCHASE NECESSARY. A PURCHASE WILL NOT IMPROVE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED. INTERNET ACCESS IS REQUIRED TO ENTER.

1. ELIGIBILITY: Each New Belgium giveaway (“Promotion”) is offered and open only at participating locations to legal residents of such jurisdiction(s) as stated in point-of-sale advertisement for such Promotion (“Promotion Advertisement”) who are age 21 or older at time of entry. Void in all other states and where prohibited. Employees, officers and directors of New Belgium Brewing Company (“Sponsor”), and those entities involved in the preparation of materials and/or administration of this Promotion (collectively referred to herein as the “Promotion Entities”), suppliers, distributors, or retailers of alcohol-beverage products, and their immediate family members (spouse, siblings, children and parents) and those living in the same household as such individuals (whether or not related) are not eligible to enter.

2. PROMOTION PERIOD: The Promotion starts on the start date indicated on the Promotion Advertisement and, unless otherwise stated on a Promotion Advertisement, ends on or about 11:59:59 pm local time (at the participating location) on the end date indicated on the Promotion Advertisement (“Promotion Period”). Sponsor’s clock is the official time keeping device for the Promotion.

3. HOW TO ENTER: Before the end of the Promotion Period, create an account at http://www.newbelgium.com via the internet or New Belgium’s free downloadable Beer Mode mobile app, and complete your online profile. Limit one newbelgium.com user account per person. All entries become the property of Sponsor and will not be returned. Entries may not infringe or violate the rights of any third party.

Promotion Entities assume no responsibility for lost, late, incomplete, inaccurate, stolen, misdirected, postage due or illegible entries; nor for any computer, telephone, cable network, electronic or Internet hardware or software malfunctions, failures, connections, or availability, or garbled, corrupt, or jumbled transmissions; nor service provider, Internet, Web site, user net accessibility or availability, traffic congestion, or any technical error; nor for unauthorized human intervention, human error, or the incorrect or inaccurate capture of entry or other information; nor for the failure to capture any such information.

4. CONDITIONS OF ENTRY: More than one (1) account from the same person will be disqualified. Any attempt by any person to obtain more than one (1) account by using multiple/different physical addresses, email addresses, identities, registrations, or any other methods will void that person’s eligibility and he/she may be disqualified from this Promotion or any current or future promotions offered by the Sponsor, in its sole discretion. Use of any automated system, software applications that enable users to create multiple accounts and/or temporary accounts to participate in this Promotion or to redeem prizes is prohibited and may result in disqualification from this Promotion and any current or future promotions offered by the Sponsor. In the event of a dispute as to any entry, the “Authorized Account Holder” of the phone number or email address associated with the account at time of entry will be deemed to be the entrant. The Authorized Account Holder is the natural person assigned a phone number by the wireless telecommunications carrier, phone service provider, Internet access provider, online service provider or other organization responsible for assigning phone numbers. Each potential winner may be required to show proof of being an Authorized Account Holder. Sponsor reserves the right, at its sole and absolute discretion, to refuse, disqualify, or withdraw entries and/or Entrants at any time during the Promotion.

5. SELECTION OF WINNER/NOTIFICATION: Unless otherwise stated on a Promotion Advertisement, Sponsor will conduct random drawing(s) on or about 8:00:00 pm local time on the drawing date(s) listed on the Promotion Advertisement, from all eligible entries received, to select the number of winners indicated on the Promotion Advertisement. Odds of winning depend on the number of eligible entries received and the number of prizes to be given away. Potential winner will be contacted by email or telephone approximately 1 to 3 business days after the drawing. You are not a winner until Sponsor has verified your eligibility and compliance with these Official Rules. Potential prize winners and, if applicable, their guests may be required to complete, have notarized and return an Affidavit of Eligibility, Liability and, where legal, Publicity Release within seven (7) calendar days of notification or attempted notification. Sponsor will make one attempt to notify potential winner, who will have twenty-four (24) hours to respond. If (a) Sponsor is unable to contact a potential winner; (b) a potential winner fails to respond to a notification attempt within 24 hours; (c) a potential winner fails to timely return or properly complete the above described release documents; (d) a prize notification or any prize is returned as non-deliverable; or (e) a potential winner is not eligible or does not comply with these Official Rules, prize forfeiture will result and an alternate potential winner may be selected. If a winner for any prize cannot be confirmed within 30 days of the drawing date, then the prize will not be awarded.

6. PRIZE(S) AND APPROXIMATE RETAIL VALUE (ARV): Prize(s) consist of the items specifically named as prizes in the Promotion Advertisement. The number of prizes to be given away, their description(s) and approximate retail value is as indicated on the Promotion Advertisement. Sponsor reserves the right to substitute a prize of equal or greater value. Prize(s) are not redeemable for cash. No substitution or transfer of prizes will be permitted except at Sponsor’s sole discretion. All federal, state and local taxes and other fees associated with prize receipt and use are the sole responsibility of the winner. At Sponsor’s discretion, winner may be required to pick up their prize at a specified location within a reasonable time period (as determined solely by Sponsor), or prize may be mailed to winner approximately sixty (60) days after the end of the Promotion Period, to the address provided by winner at time of prize acceptance. Prizes may be provided or mailed unassembled. Winner is solely responsible for assembling or arranging for the assembly of any unassembled prizes upon receipt.

This paragraph is applicable to Promotions that have prizes that include event tickets, lift tickets and/or hotel stays, as set forth in the Promotion Advertisement. Guests are subject to the eligibility requirements set forth in these Official Rules, and Sponsor may exclude any ineligible guest in its sole discretion. All potential guests will be required to execute and deliver an Affidavit of Eligibility, Liability and, where legal, Publicity Release within seven (7) calendar days after the winner receives final confirmation. Prizes will be delivered to winners approximately 30 (days) after the end of the Promotion Period and verification/confirmation of winners and before the event, either by mail, private delivery service, or in-person immediately prior to the event for which the tickets are valid, at Sponsor’s sole discretion. Any prizes that are event tickets, lift tickets, equipment rentals or a hotel stays must be used on the date specified, or such other date established by Sponsor, only by winner and winner’s guest, who must be 21 years of age or older. If an event location is closed for any other reason on the selected day, winners will not be reimbursed, and the Prize will consist of all remaining elements. Winner agrees that the prize is awarded pursuant to a revocable, nontransferable license personal to that applicable winner. Winner agrees not to sell, resell, auction, barter, assign, exchange, place in commerce, transfer, give away, donate, or otherwise convey any ticket, lift ticket, rental package or hotel room received as a prize. A violation of these restrictions shall revoke that winner’s license, and the tickets may not be honored. Any difference between approximate value and actual value of the prize or any element thereof will not be awarded in cash or otherwise. All expenses, travel, and other costs not expressly stated in the package description above are the sole responsibility of winner.

This paragraph is applicable to Promotions that have prizes that include flights, as set forth in the Promotion Advertisement. Winner and guest must travel on same itinerary and on the dates specified by Sponsor or prize will be forfeited and awarded to an alternate winner if time permits. Winner and guest must comply with all travel requirements, including, but not limited to, presenting necessary identification at time of travel. Guests are subject to the eligibility requirements set forth in these Official Rules, and Sponsor may exclude any ineligible guest in its sole discretion. All potential guests will be required to execute and deliver an Affidavit of Eligibility, Liability and, where legal, Publicity Release within seven (7) calendar days after the winner receives final confirmation. Flight schedules are subject to change without notice. No refund or compensation will be made in the event of the cancellation or delay of any flight. Travel is subject to the terms and conditions set forth in these Official Rules, and those set forth by the Sponsor’s airline carrier of choice as detailed in the passenger ticket contract. Any costs incurred due to changes in original itinerary are winner’s responsibility. Prize/itineraries will be delivered to winners approximately thirty (30) days after the end of the Promotion Period and verification/confirmation of winners, either by mail, private delivery service, or in-person immediately prior to the event for which the tickets are valid, at Sponsor’s sole discretion. Winner agrees that the prize is awarded pursuant to a revocable, nontransferable license personal to that applicable winner. Winner agrees not to sell, resell, auction, barter, assign, exchange, place in commerce, transfer, give away, donate, or otherwise convey any received prize. A violation of these restrictions shall revoke that winner’s license, and the prize will not be honored. Any difference between approximate value and actual value of the prize or any element thereof will not be awarded in cash or otherwise. All expenses, travel, and other costs not expressly stated in the package description above are the sole responsibility of winner.

7. GENERAL: By participating, entrants agree to abide by and be bound to these Official Rules and the decisions of Sponsor, which are final and binding in all respects. Failure to timely return or properly complete release documents (as described herein), or if a prize notification or any prize is returned as non-deliverable, or if potential winner is not eligible or does not comply with these Official Rules prize forfeiture will result and an alternate potential winner may be selected. BY PARTICIPATING, PARTICIPANTS AGREE TO RELEASE, DISCHARGE AND HOLD HARMLESS THE SPONSOR, AND ITS AFFILIATES AND SUBSIDIARY COMPANIES, ADVERTISING AND PROMOTION AGENCIES, AND THEIR RESPECTIVE OFFICERS, DIRECTORS, EMPLOYEES, INDEPENDENT CONTRACTORS, REPRESENTATIVES AND AGENTS FROM AND AGAINST ANY AND ALL ALLEGED AND/OR ACTUAL CLAIMS, ACTIONS, DEMANDS, LOSSES, SETTLEMENTS (WHETHER OR NOT LITIGATION IS COMMENCED), LIABILITIES AND DAMAGES OF ANY KIND WHATSOEVER EXISTING NOW OR ARISING IN THE FUTURE (INCLUDING, WITHOUT LIMITATION, BODILY INJURY, PERSONAL INJURY, DEATH, DISABILITY AND PROPERTY DAMAGE), COSTS AND EXPENSES (INCLUDING, WITHOUT LIMITATION, REASONABLE ATTORNEYS’ FEES, COURT COSTS, SETTLEMENT AND DISBURSEMENTS)DIRECTLY OR INDIRECTLY ARISING NOW OR IN THE FUTURE IN WHOLE OR IN PART OUT OF ACCEPTANCE, POSSESSION, USE OR MISUSE OF A PRIZE, PARTICIPATION IN ANY SWEEPSTAKES/PRIZE RELATED ACTIVITY, ACCESS TO WEB SITE, AND/OR PARTICIPATION IN THIS PROMOTION. By entering and/or accepting a prize, Entrants and/or winner hereby consent, where lawful, to the use by Sponsor (and its authorized third parties) of their name, hometown, and/or biographical information in any and all media now known or hereafter developed worldwide, and on the Internet and World Wide Web, without additional compensation, and without the right of review, notification or approval.

8. LIMITATIONS OF LIABILITY: Promotion Entities are not responsible for injury or damage to participants' or to any other person's computer related to or resulting from participating in this Promotion or downloading materials from or use of any web site. If, for any reason, the Promotion is not capable of running as planned by reason of, but not limited to, infection by computer virus, worms, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes which Sponsor deems, in its sole opinion, could corrupt or affect the administration, security, fairness, integrity or proper conduct of this Promotion, Sponsor reserves the right at its sole discretion to cancel, terminate, modify or suspend the Promotion or any part thereof and select the winner from entries received prior to the action or as otherwise may be deemed fair and equitable by Sponsor. Promotion Entities shall not be liable to winner or any other person for failure to execute the Promotion, or supply a Prize or any part thereof, by reason of any act of God, any action(s), regulation(s) order(s) or request(s) by any governmental or quasi-governmental entity (whether or not the action(s), regulation(s), order(s) or request(s) prove(s) to be invalid), equipment failure, terrorist acts, earthquake, war, fire, flood, explosion, unusually severe weather, hurricane, embargo, labor dispute or strike (whether legal or illegal), labor or material shortage, transportation interruption of any kind, work slow-down, civil disturbance, insurrection, riot, or any similar or dissimilar event beyond their reasonable control.

In no event will Promotion Entities, their parents, affiliates, subsidiaries and related companies, their advertising or promotion agencies and/or all their respective officers, directors, employees, independent contractors, representatives and agents, be responsible or liable for any damages or losses of any kind, including direct, indirect, incidental, consequential or punitive damages arising out of participation in the Promotion, Promotion/Prize related activities, access to, and use of, any participating internet site(s) or the downloading from and/or printing material downloaded from said site(s). Without limiting the foregoing, Prize(s) and everything on said site(s) are provided "AS IS” without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose, and non- infringement. Some jurisdictions may not allow the limitations or exclusion of liability for incidental or consequential damages or exclusion of implied warranties.

THIS PROMOTION IS GOVERNED BY THE LAWS OF THE STATE OF COLORADO WITHOUT RESPECT TO CONFLICT OF LAW DOCTRINES. As a condition of participating in this Promotion, participant agrees that any and all disputes, claims and causes of action arising out of or connected with this Promotion or the prizes awarded shall be governed by the laws of the State of Colorado, without giving effect to any choice of law or conflict of law rules, and that any and all disputes that cannot be resolved between the parties and causes of action arising out of or connected with this Promotion shall be resolved individually, without resort to any form of class action, exclusively before a court in Colorado having jurisdiction. Further, in such dispute, under no circumstances will participant be permitted to obtain awards for and hereby waives all rights to claim punitive, incidental or consequential damages, including attorneys’ fees, other than participant’s actual out of pocket expenses (i.e. costs associated with entering this Promotion), and participant further waives all rights to have damages multiplied or increased.

9. WINNERS LIST: For the name of prize winner, mail a request indicating the location of the Promotion Advertisement and Promotion dates, along with a self-addressed, U.S. postage stamped envelope, to: New Belgium Winners’ List Request, New Belgium Brewing Company, 500 Linden Street, Fort Collins, CO 80524, for receipt within 30 days after the final drawing date.

New Belgium National Grand Cru Giveaways

NO PURCHASE NECESSARY TO ENTER OR WIN. A PRODUCT PURCHASE WILL NOT IMPROVE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED. INTERNET ACCESS IS REQUIRED TO ENTER.

1. ELIGIBILITY: The New Belgium Grand Cru Giveaway (“Promotion”) is offered and open only to legal residents of ALABAMA, ALASKA, ARKANSAS, ARIZONA, CALIFORNIA, COLORADO, DELAWARE, DISTRICT OF COLUMBIA, FLORIDA, GEORGIA, HAWAII, IDAHO, ILLINOIS, INDIANA, IOWA, KANSAS, KENTUCKY, LOUISIANA, MARYLAND, MICHIGAN, MINNESOTA, MISSISSIPPI, MISSOURI, MONTANA, NEBRASKA, NEVADA, NEW JERSEY, NEW MEXICO, NEW YORK, NORTH CAROLINA, NORTH DAKOTA, OHIO, OREGON, PENNSYLVANIA, SOUTH CAROLINA, SOUTH DAKOTA, TENNESSEE, TEXAS, UTAH, VIRGINIA, WASHINGTON, WEST VIRGINIA, WISCONSIN and WYOMING who are age 21 or older at time of entry. Void in all other states and where prohibited. Employees, officers and directors of New Belgium Brewing Company (“Sponsor”), and those entities involved in the preparation of materials and/or administration of this Promotion (collectively referred to herein as the “Promotion Entities”), suppliers, distributors, or retailers of alcohol-beverage products, and their immediate family members (spouse, siblings, children and parents) and those living in the same household as such individuals (whether or not related) are not eligible to enter.

2. PROMOTION PERIOD: Promotion starts on or about 12:00:01 am Mountain Time (“MT”) on Feb. 9, 2016 and ends 11:59:59 pm MT on December 31, 2016 (“Promotion Period”). All time referenced herein is Mountain Time. Sponsor’s clock is the official time keeping device for the Promotion.

3. HOW TO ENTER: During the Promotion Period, create an account at http://www.newbelgium.com via the internet or New Belgium’s free downloadable Beer Mode mobile app. From there visit http://www.newbelgium.com/GrandCru to learn how to earn points towards levels that award an entry for a chance to win a Prize at each level. Limit one newbelgium.com user account per person. All entries become the property of Sponsor and will not be returned. Promotion Entities assume no responsibility for lost, late, incomplete, inaccurate, stolen, misdirected, postage due or illegible entries; nor for any computer, telephone, cable network, electronic or Internet hardware or software malfunctions, failures, connections, or availability, or garbled, corrupt, or jumbled transmissions; nor service provider, Internet, Web site, user net accessibility or availability, traffic congestion, or any technical error; nor for unauthorized human intervention, human error, or the incorrect or inaccurate capture of entry or other information; nor for the failure to capture any such information.

More than one (1) account from the same person will be disqualified. Any attempt by any person to obtain more than one (1) account by using multiple/different physical addresses, email addresses, identities, registrations, or any other methods will void that person’s eligibility and he/she may be disqualified from this Promotion or any current or future promotions offered by the Sponsor, in its sole discretion. Use of any automated system, software applications that enable users to create multiple accounts and/or temporary accounts to participate in this Promotion or to redeem prizes is prohibited and may result in disqualification from this Promotion and any current or future promotions offered by the Sponsor. In the event of a dispute as to any entry, the “Authorized Account Holder” of the phone number or email address associated with the account at time of entry will be deemed to be the entrant. The Authorized Account Holder is the natural person assigned a phone number by the wireless telecommunications carrier, phone service provider, Internet access provider, online service provider or other organization responsible for assigning phone numbers. Each potential winner may be required to show proof of being an Authorized Account Holder.

4. SELECTION OF WINNERS: Sponsor will conduct drawings as indicated on the Prize list at http://www.newbelgium.com/grandcru/rewards from all eligible entries received by respective cut-off dates to select Prize winners. Non-winning entries will remain eligible for subsequent judging periods. Odds of winning depend on the number of eligible entries received for each drawing. All entries and participation in this Promotion shall be governed by these Official Rules and the decisions of the judges and Sponsor, whose decisions shall be final, binding, and conclusive on all matters. Each potential winner will be contacted by email provided at the time of entry within 5 to 10 business days after the drawing. You are not a winner until Sponsor has verified your eligibility and compliance with these Official Rules. Potential prize winners and, if applicable, their guests, may be required complete, have notarized and return an Affidavit of Eligibility, Liability and, where legal, Publicity Release within seven (7) calendar days of notification or attempted notification. Sponsor will make one attempt to notify each potential winner, who will have forty-eight (48) hours to respond. If (a) Sponsor is unable to contact a potential winner; (b) a potential winner fails to respond to a notification attempt within 48 hours; (c) a potential winner fails to timely return or properly complete the above described release documents; (d) a prize notification or any prize is returned as non-deliverable; or (e) a potential winner is not eligible or does not comply with these Official Rules, prize forfeiture will result and an alternate potential winner may be selected. If a winner for any prize cannot be confirmed by January 5, 2017, then the prize will not be awarded.

Prizes are not redeemable for cash. No substitution or transfer of prize will be permitted except at Sponsor’s sole discretion. Sponsor reserves the right to substitute a prize of equal or greater value. All federal, state and local taxes and other fees associated with prize receipt and use are the sole responsibility of the winner. Prizes will be delivered to winners within thirty (30) days after the end of the Promotion Period and verification/confirmation of winners, either by mail, private delivery service, or in-person, at Sponsor’s sole discretion. Winner agrees that the prize is awarded pursuant to a revocable, nontransferable license personal to that applicable winner. Winner agrees not to sell, resell, auction, barter, assign, exchange, place in commerce, transfer, give away, donate, or otherwise convey any received prize. A violation of these restrictions shall revoke that winner’s license, and the prize will not be honored. Any difference between approximate value and actual value of the prize or any element thereof will not be awarded in cash or otherwise. All expenses and other costs not expressly stated in the package description above are the sole responsibility of winner.

This paragraph is applicable to Promotions that have prizes that include event tickets, lift tickets and/or hotel stays, as set forth in the Promotion Advertisement. Guests are subject to the eligibility requirements set forth in these Official Rules, and Sponsor may exclude any ineligible guest in its sole discretion. All potential guests will be required to execute and deliver an Affidavit of Eligibility, Liability and, where legal, Publicity Release within seven (7) calendar days after the winner receives final confirmation. Prizes will be delivered to winners approximately 30 (days) after the end of the Promotion Period and verification/confirmation of winners and before the event, either by mail, private delivery service, or in-person immediately prior to the event for which the tickets are valid, at Sponsor’s sole discretion. Any prizes that are event tickets, lift tickets, equipment rentals or a hotel stays must be used on the date specified, or such other date established by Sponsor, only by winner and winner’s guest, who must be 21 years of age or older. If an event location is closed for any other reason on the selected day, winners will not be reimbursed, and the Prize will consist of all remaining elements. Winner agrees that the prize is awarded pursuant to a revocable, nontransferable license personal to that applicable winner. Winner agrees not to sell, resell, auction, barter, assign, exchange, place in commerce, transfer, give away, donate, or otherwise convey any ticket, lift ticket, rental package or hotel room received as a prize. A violation of these restrictions shall revoke that winner’s license, and the tickets may not be honored. Any difference between approximate value and actual value of the prize or any element thereof will not be awarded in cash or otherwise. All expenses, travel, and other costs not expressly stated in the package description above are the sole responsibility of winner.

This paragraph is applicable to Promotions that have prizes that include flights, as set forth in the Promotion Advertisement. Winner and guest must travel on same itinerary and on the dates specified by Sponsor or prize will be forfeited and awarded to an alternate winner if time permits. Winner and guest must comply with all travel requirements, including, but not limited to, presenting necessary identification at time of travel. Guests are subject to the eligibility requirements set forth in these Official Rules, and Sponsor may exclude any ineligible guest in its sole discretion. All potential guests will be required to execute and deliver an Affidavit of Eligibility, Liability and, where legal, Publicity Release within seven (7) calendar days after the winner receives final confirmation. Flight schedules are subject to change without notice. No refund or compensation will be made in the event of the cancellation or delay of any flight. Travel is subject to the terms and conditions set forth in these Official Rules, and those set forth by the Sponsor’s airline carrier of choice as detailed in the passenger ticket contract. Any costs incurred due to changes in original itinerary are winner’s responsibility. Prize/itineraries will be delivered to winners approximately thirty (30) days after the end of the Promotion Period and verification/confirmation of winners, either by mail, private delivery service, or in-person immediately prior to the event for which the tickets are valid, at Sponsor’s sole discretion. Winner agrees that the prize is awarded pursuant to a revocable, nontransferable license personal to that applicable winner. Winner agrees not to sell, resell, auction, barter, assign, exchange, place in commerce, transfer, give away, donate, or otherwise convey any received prize. A violation of these restrictions shall revoke that winner’s license, and the prize will not be honored. Any difference between approximate value and actual value of the prize or any element thereof will not be awarded in cash or otherwise. All expenses, travel, and other costs not expressly stated in the package description above are the sole responsibility of winner.

6. GENERAL: BY PARTICIPATING, PARTICIPANTS AGREE TO RELEASE, DISCHARGE AND HOLD HARMLESS THE SPONSOR, PROMOTION ENTITIES, AND THEIR RESPECTIVE OFFICERS, DIRECTORS, EMPLOYEES, INDEPENDENT CONTRACTORS, REPRESENTATIVES AND AGENTS FROM AND AGAINST ANY AND ALL ALLEGED AND/OR ACTUAL CLAIMS, ACTIONS, DEMANDS, LOSSES, SETTLEMENTS (WHETHER OR NOT LITIGATION IS COMMENCED), LIABILITIES AND DAMAGES OF ANY KIND WHATSOEVER EXISTING NOW OR ARISING IN THE FUTURE (INCLUDING, WITHOUT LIMITATION, BODILY INJURY, PERSONAL INJURY, DEATH, DISABILITY AND PROPERTY DAMAGE), COSTS AND EXPENSES (INCLUDING, WITHOUT LIMITATION, REASONABLE ATTORNEYS’ FEES, COURT COSTS, SETTLEMENT AND DISBURSEMENTS) DIRECTLY OR INDIRECTLY ARISING NOW OR IN THE FUTURE IN WHOLE OR IN PART OUT OF ACCEPTANCE, POSSESSION, USE OR MISUSE OF A PRIZE, PARTICIPATION IN ANY CONTEST/PRIZE RELATED ACTIVITY, ACCESS TO WEB SITE, AND/OR PARTICIPATION IN THIS PROMOTION. By entering and/or accepting a prize, participants and/or winners hereby consent, where lawful, to the use by Sponsor (and its authorized third parties) of their name, hometown, and/or biographical information in any and all media now known or hereafter developed worldwide, and on the Internet and World Wide Web, without additional compensation, and without the right of review, notification or approval.

7. LIMITATIONS OF LIABILITY: Promotion Entities are not responsible for injury or damage to participants’ or to any other person’s computer related to or resulting from participating in this Promotion or downloading materials from or use of any web site. If, for any reason, the Promotion is not capable of running as planned by reason of, but not limited to, infection by computer virus, worms, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes which Sponsor deems, in its sole opinion, could corrupt or affect the administration, security, fairness, integrity or proper conduct of this Promotion, Sponsor reserves the right at its sole discretion to cancel, terminate, modify or suspend the Promotion or any part thereof and select the winner from entries received prior to the action or as otherwise may be deemed fair and equitable by Sponsor. Promotion Entities shall not be liable to winner or any other person for failure to execute the Promotion, or supply a Prize or any part thereof, by reason of any act of God, any action(s), regulation(s) order(s) or request(s) by any governmental or quasi-governmental entity (whether or not the action(s), regulation(s), order(s) or request(s) prove(s) to be invalid), equipment failure, terrorist acts, earthquake, war, fire, flood, explosion, unusually severe weather, hurricane, embargo, labor dispute or strike (whether legal or illegal), labor or material shortage, transportation interruption of any kind, work slow-down, civil disturbance, insurrection, riot, or any similar or dissimilar event beyond their reasonable control.

In no event will Promotion Entities, their parents, affiliates, subsidiaries and related companies, their advertising or promotion agencies and/or all their respective officers, directors, employees, independent contractors, representatives and agents, be responsible or liable for any damages or losses of any kind, including direct, indirect, incidental, consequential or punitive damages arising out of participation in the Promotion, Promotion/Prize related activities, access to, and use of, any participating Internet site(s) or the downloading from and/or printing of material downloaded from said site(s). Without limiting the foregoing, Grand Prizes and First Prizes and everything on said site(s) are provided “AS IS” without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose, and non-infringement. Some jurisdictions may not allow the limitations or exclusion of liability for incidental or consequential damages or exclusion of implied warranties.

THIS PROMOTION IS GOVERNED BY THE LAWS OF STATE OF COLORADO WITHOUT RESPECT TO CONFLICT OF LAW DOCTRINES. As a condition of participating in this Promotion, participant agrees that any and all disputes, claims and causes of action arising out of or connected with this Promotion or the prizes awarded shall be governed by the laws of the State of Colorado, without giving effect to any choice of law or conflict of law rules, and that any and all disputes that cannot be resolved between the parties and causes of action arising out of or connected with this Promotion shall be resolved individually, without resort to any form of class action, exclusively before a court in Colorado having jurisdiction. Further, in such dispute, under no circumstances will participant be permitted to obtain awards for and hereby waives all rights to claim punitive, incidental or consequential damages, including attorneys’ fees, other than participant’s actual out of pocket expenses (i.e. costs associated with entering this Promotion), and participant further waives all rights to have damages multiplied or increased.

This promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook, Twitter or Google. All information provided by entrants in this promotion is being provided to Sponsor and not to Facebook, Twitter, or Google.

New Belgium Win VIP Sweepstakes Complete Official Rules

Complete Official Rules for Win VIP Sweepstakes

NO PURCHASE NECESSARY. A PURCHASE WILL NOT IMPROVE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED. INTERNET ACCESS IS REQUIRED TO ENTER.

1. ELIGIBILITY: The New Belgium Brewing Win VIP Sweepstakes (“Promotion”) is offered and open only to legal residents of AL, AR, AZ, CA, GA, ID, IL, IN, KS, KY, LA, MI, MO, MS, MT, NC, NE, NM, NV, OH, OR, SC, TN, TX, UT, VA, WA, WV, and WY who are age 21 or older at time of entry. Void in all other states and where prohibited. Employees, officers and directors of New Belgium Brewing Company (“Sponsor”), and those entities involved in the preparation of materials and/or administration of this Promotion (collectively referred to herein as the “Promotion Entities”), suppliers, distributors, or retailers of alcohol-beverage products, and their immediate family members (spouse, siblings, children and parents) and those living in the same household as such individuals (whether or not related) are not eligible to enter.

2. PROMOTION PERIOD: The Promotion starts on or about 12:01 Mountain Time (“MT”) on February 26, 2017 and ends on or about 11:59:59 pm MT on March 25, 2017 (“Promotion Period”). All time referenced herein is Mountain Time. Sponsor’s clock is the official time keeping device for the Promotion.

3. HOW TO ENTER: To enter, visit www.newbelgium.com/WinVIP via the internet, then via the prompt either log on to your newbelgium.com user account or create a newbelgium.com user account, then fill out and submit the sweepstakes entry form. Limit one (1) newbelgium.com user account per person. All entries become the property of Sponsor and will not be returned. Entries may not infringe or violate the rights of any third party.

Promotion Entities assume no responsibility for lost, late, incomplete, inaccurate, stolen, misdirected, postage due or illegible entries; nor for any computer, telephone, cable network, electronic or Internet hardware or software malfunctions, failures, connections, or availability, or garbled, corrupt, or jumbled transmissions; nor service provider, Internet, Web site, user net accessibility or availability, traffic congestion, or any technical error; nor for unauthorized human intervention, human error, or the incorrect or inaccurate capture of entry or other information; nor for the failure to capture any such information.

4. CONDITIONS OF ENTRY: More than one (1) entry from the same person will be disqualified. Any attempt by any person to obtain more than one (1) entry by using multiple/different physical addresses, email addresses, identities, registrations, or any other methods will void that person’s eligibility and he/she may be disqualified from this Promotion or any current or future promotions offered by the Sponsor, in its sole discretion. Use of any automated system, software applications that enable users to create multiple accounts and/or temporary accounts to participate in this Promotion or to redeem prizes is prohibited and may result in disqualification from this Promotion and any current or future promotions offered by the Sponsor. In the event of a dispute as to any entry, the “Authorized Account Holder” of the phone number or email address associated with the account at time of entry will be deemed to be the entrant. The Authorized Account Holder is the natural person assigned a phone number or email address by the wireless telecommunications carrier, phone service provider, Internet access provider, online service provider or other organization responsible for assigning phone numbers or email addresses. Each potential winner may be required to show proof of being an Authorized Account Holder. Sponsor reserves the right, at its sole and absolute discretion, to refuse, disqualify, or withdraw entries and/or Entrants at any time during the Promotion.

5. SELECTION OF WINNERS/NOTIFICATION: Sponsor will conduct random drawings on or about April 10, 2017, from all eligible entries received, to select three (3) Grand Prize winners, and from all respective regional entries received, to select the number of First Prize winners per region indicated below. Odds of winning depend on the total number of eligible entries received for the Grand Prize and the number of eligible entries received and number of prizes available in the entrant’s region for the First Prizes. Potential winner will be contacted by email or telephone approximately 1 to 10 business days after the drawing. You are not a winner until Sponsor has verified your eligibility and compliance with these Official Rules. Potential prize winners and, if applicable, their guests may be required to complete, have notarized and return an Affidavit of Eligibility, Liability and, where legal, Publicity Release within seven (7) calendar days of notification or attempted notification. Sponsor will make one attempt to notify potential winner, who will have forty-eight (48) hours to respond. If (a) Sponsor is unable to contact a potential winner; (b) a potential winner fails to respond to a notification attempt within forty-eight (48) hours; (c) a potential winner fails to timely return or properly complete the above described release documents; (d) a prize notification or any prize is returned as non-deliverable; or (e) a potential winner is not eligible or does not comply with these Official Rules, prize forfeiture will result and an alternate potential winner may be selected. If a winner for any prize cannot be confirmed by May 10, 2017, then the prize will not be awarded.

6. PRIZE(S) AND APPROXIMATE RETAIL VALUE (ARV):

Each Grand Prize consists of a trip to Fort Collins, Colorado for the winner and one (1) eligible guest on a date to be determined by New Belgium in fall 2017 (between September and November), and includes the following:

two (2) economy class round-trip airfares from winner’s nearest major home airport to Denver International Airport in Colorado (transportation to/from winner’s home airport and any baggage fees are all winner’s responsibility);

ground transportation from Denver International Airport to the New Belgium Brewery in Fort Collins, Colorado;

one (1) day guided VIP experience at New Belgium Brewery;

single room, double occupancy accommodation for two (2) nights, at a three-star hotel or better in Fort Collins, Colorado;

one (1) $400 Visa gift card for food, drink and incidentals during stay in Fort Collins; and

one (1) welcome bag with approximately $100 worth of New Belgium branded merchandise;

Each First Prize consists of a Tour de Fat VIP Experience at the Tour de Fat event for the winner’s designated region as set forth below on the corresponding date set forth below. The Tour de Fat VIP Experience includes two (2) Tour de Fat VIP passes for the designated Tour de Fat and one (1) $600 gift card for transportation, lodging and incidentals. The regions, corresponding Tour de Fat locations, dates, and number of winners are as follows (locations and dates subject to change at Sponsor’s sole discretion):

Region

Tour de Fat City

Tour de Fat Date

Number of Winners

AL, GA, NC, SC, TN, VA

Asheville, NC

May 20, 2017

6

AR, IL, MO

St. Louis, MO

June 10, 2017

2

LA, MS

New Orleans, LA

June 11, 2017

2

TX

Dallas, TX

June 17, 2017

4

OH, WV

Columbus, OH

July 1, 2017

4

CA, NV

San Diego, CA

July 8, 2017

2

ID, MT, OR, WA

Seattle, WA

July 21, 2017

2

IN, KY

Indianapolis, IN

August 5, 2017

4

MI

Detroit, MI

August 12, 2017

2

KS, NE, UT, WY

Fort Collins, CO

September 2, 2017

2

AZ, NM

Tempe, AZ

October 7, 2017

2

Approximate Retail Value of each First Prize: $850.

Sponsor reserves the right to substitute a prize of equal or greater value. Prize(s) are not redeemable for cash. No substitution or transfer of prizes will be permitted except at Sponsor’s sole discretion. All federal, state and local taxes and other fees associated with prize receipt and use are the sole responsibility of the winner.

This paragraph is applicable prize packages that include event tickets and/or hotel stays. Guests are subject to the eligibility requirements set forth in these Official Rules, and Sponsor may exclude any ineligible guest in its sole discretion. All potential guests will be required to execute and deliver an Affidavit of Eligibility, Liability and, where legal, Publicity Release within seven (7) calendar days after the winner receives final confirmation. Prizes will be delivered to winners approximately 30 (days) after the end of the Promotion Period and verification/confirmation of winners and before the event, either by mail, private delivery service, or in-person immediately prior to the event for which the tickets are valid, at Sponsor’s sole discretion. Any prizes that are event tickets or a hotel stays must be used on the date specified, or such other date established by Sponsor, only by winner and winner’s guest, who must be 21 years of age or older. If an event location is closed for any other reason on the selected day, winners will not be reimbursed, and the Prize will consist of all remaining elements. Winner agrees that the prize is awarded pursuant to a revocable, nontransferable license personal to that applicable winner. Winner agrees not to sell, resell, auction, barter, assign, exchange, place in commerce, transfer, give away, donate, or otherwise convey any ticket or hotel room received as a prize. A violation of these restrictions shall revoke that winner’s license, and the tickets may not be honored. Any difference between approximate value and actual value of the prize or any element thereof will not be awarded in cash or otherwise. All expenses, travel, and other costs not expressly stated in the respective prize package description above are the sole responsibility of winner.

This paragraph is applicable to prize packages that include flights. Winner and guest must travel on same itinerary and on the dates specified by Sponsor or prize will be forfeited and awarded to an alternate winner if time permits. Winner and guest must comply with all travel requirements, including, but not limited to, presenting necessary identification at time of travel. Guests are subject to the eligibility requirements set forth in these Official Rules, and Sponsor may exclude any ineligible guest in its sole discretion. All potential guests will be required to execute and deliver an Affidavit of Eligibility, Liability and, where legal, Publicity Release within seven (7) calendar days after the winner receives final confirmation. Flight schedules are subject to change without notice. No refund or compensation will be made in the event of the cancellation or delay of any flight. Travel is subject to the terms and conditions set forth in these Official Rules, and those set forth by the Sponsor’s airline carrier of choice as detailed in the passenger ticket contract. Any costs incurred due to changes in original itinerary are winner’s responsibility. Prize/itineraries will be delivered to winners approximately thirty (30) days after the end of the Promotion Period and verification/confirmation of winners, either by mail, private delivery service, or in-person immediately prior to the event for which the tickets are valid, at Sponsor’s sole discretion. Winner agrees that the prize is awarded pursuant to a revocable, nontransferable license personal to that applicable winner. Winner agrees not to sell, resell, auction, barter, assign, exchange, place in commerce, transfer, give away, donate, or otherwise convey any received prize. A violation of these restrictions shall revoke that winner’s license, and the prize will not be honored. Any difference between approximate value and actual value of the prize or any element thereof will not be awarded in cash or otherwise. All expenses, travel, and other costs not expressly stated in the respective package description above are the sole responsibility of winner.

7. GENERAL: By participating, entrants agree to abide by and be bound to these Official Rules and the decisions of Sponsor, which are final and binding in all respects. Failure to timely return or properly complete release documents (as described herein), or if a prize notification or any prize is returned as non-deliverable, or if potential winner is not eligible or does not comply with these Official Rules prize forfeiture will result and an alternate potential winner may be selected. BY PARTICIPATING, PARTICIPANTS AGREE TO RELEASE, DISCHARGE AND HOLD HARMLESS THE SPONSOR, PROMOTION ENTITIES, AND THEIR RESPECTIVE OFFICERS, DIRECTORS, EMPLOYEES, INDEPENDENT CONTRACTORS, REPRESENTATIVES AND AGENTS FROM AND AGAINST ANY AND ALL ALLEGED AND/OR ACTUAL CLAIMS, ACTIONS, DEMANDS, LOSSES, SETTLEMENTS (WHETHER OR NOT LITIGATION IS COMMENCED), LIABILITIES AND DAMAGES OF ANY KIND WHATSOEVER EXISTING NOW OR ARISING IN THE FUTURE (INCLUDING, WITHOUT LIMITATION, BODILY INJURY, PERSONAL INJURY, DEATH, DISABILITY AND PROPERTY DAMAGE), COSTS AND EXPENSES (INCLUDING, WITHOUT LIMITATION, REASONABLE ATTORNEYS’ FEES, COURT COSTS, SETTLEMENT AND DISBURSEMENTS)DIRECTLY OR INDIRECTLY ARISING NOW OR IN THE FUTURE IN WHOLE OR IN PART OUT OF ACCEPTANCE, POSSESSION, USE OR MISUSE OF A PRIZE, PARTICIPATION IN ANY SWEEPSTAKES/PRIZE RELATED ACTIVITY, ACCESS TO WEB SITE, AND/OR PARTICIPATION IN THIS PROMOTION. By entering and/or accepting a prize, participants and/or winners hereby consent, where lawful, to the use by Sponsor (and its authorized third parties) of their name, hometown, and/or biographical information in any and all media now known or hereafter developed worldwide, and on the Internet and World Wide Web, without additional compensation, and without the right of review, notification or approval.

8. LIMITATIONS OF LIABILITY: Promotion Entities are not responsible for injury or damage to participants’ or to any other person’s computer related to or resulting from participating in this Promotion or downloading materials from or use of any web site. If, for any reason, the Promotion is not capable of running as planned by reason of, but not limited to, infection by computer virus, worms, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes which Sponsor deems, in its sole opinion, could corrupt or affect the administration, security, fairness, integrity or proper conduct of this Promotion, Sponsor reserves the right at its sole discretion to cancel, terminate, modify or suspend the Promotion or any part thereof and select the winner from entries received prior to the action or as otherwise may be deemed fair and equitable by Sponsor. Promotion Entities shall not be liable to winner or any other person for failure to execute the Promotion, or supply a Prize or any part thereof, by reason of any act of God, any action(s), regulation(s) order(s) or request(s) by any governmental or quasi-governmental entity (whether or not the action(s), regulation(s), order(s) or request(s) prove(s) to be invalid), equipment failure, terrorist acts, earthquake, war, fire, flood, explosion, unusually severe weather, hurricane, embargo, labor dispute or strike (whether legal or illegal), labor or material shortage, transportation interruption of any kind, work slow-down, civil disturbance, insurrection, riot, or any similar or dissimilar event beyond their reasonable control.

In no event will Promotion Entities, their parents, affiliates, subsidiaries and related companies, their advertising or promotion agencies and/or all their respective officers, directors, employees, independent contractors, representatives and agents, be responsible or liable for any damages or losses of any kind, including direct, indirect, incidental, consequential or punitive damages arising out of participation in the Promotion, Promotion/Prize related activities, access to, and use of, any participating internet site(s) or the downloading from and/or printing material downloaded from said site(s). Without limiting the foregoing, Prizes and everything on said site(s) are provided “AS IS” without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose, and non- infringement. Some jurisdictions may not allow the limitations or exclusion of liability for incidental or consequential damages or exclusion of implied warranties.

THIS PROMOTION IS GOVERNED BY THE LAWS OF THE STATE OF COLORADO WITHOUT RESPECT TO CONFLICT OF LAW DOCTRINES. As a condition of participating in this Promotion, participant agrees that any and all disputes, claims and causes of action arising out of or connected with this Promotion or the prizes awarded shall be governed by the laws of the State of Colorado, without giving effect to any choice of law or conflict of law rules, and that any and all disputes that cannot be resolved between the parties and causes of action arising out of or connected with this Promotion shall be resolved individually, without resort to any form of class action, exclusively before a court in Colorado having jurisdiction. Further, in such dispute, under no circumstances will participant be permitted to obtain awards for and hereby waives all rights to claim punitive, incidental or consequential damages, including attorneys’ fees, other than participant’s actual out of pocket expenses (i.e. costs associated with entering this Promotion), and participant further waives all rights to have damages multiplied or increased.

Tour de Fat VIP Sweepstakes

Complete Official Rules for Tour de Fat VIP Sweepstakes

NO PURCHASE NECESSARY. A PURCHASE WILL NOT IMPROVE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED. INTERNET ACCESS IS REQUIRED TO ENTER.

1. ELIGIBILITY: The New Belgium Brewing Win VIP Sweepstakes (“Promotion”) is offered and open only to legal residents of the 50 United States or DC who are age 21 or older at time of entry. Void in all other states and where prohibited. Employees, officers and directors of New Belgium Brewing Company (“Sponsor”), and those entities involved in the preparation of materials and/or administration of this Promotion (collectively referred to herein as the “Promotion Entities”), suppliers, distributors, or retailers of alcohol-beverage products, and their immediate family members (spouse, siblings, children and parents) and those living in the same household as such individuals (whether or not related) are not eligible to enter.

2. PROMOTION PERIOD: Entrants choose which drawing to enter by selecting a Tour de Fat city at the time of entry. The Promotion starts on April 1, 2017 and ends at 11:59 pm MT on date listed below corresponding to the Tour de Fat city selected by the entrant at the time of entry (“Promotion Period”). All time referenced herein is Mountain Time (“MT”). Sponsor’s clock is the official time keeping device for the Promotion.

Tour de Fat City Selected

Promotion Period End Date

Asheville, NC

May 5, 2017

Charlotte, NC

May 12, 2017

Atlanta, GA

May 6, 2017

Orlando, FL

May 22, 2017

Baltimore, MD

May 22, 2017

St. Petersburg, FL

May 22, 2017

St. Louis, MO

May 26, 2017

Philadelphia, PA

May 26, 2017

New Orleans, LA

May 26, 2017

Boston, MA

June 2, 2017

Dallas, TX

June 2, 2017

Columbus, OH

June 16, 2017

Cleveland, OH

June 20, 2017

San Diego, CA

June 23, 2017

Sacramento, CA

June 25, 2017

New York, NY

June 30, 2017

Santa Cruz, CA

June 30, 2017

Washington, DC

July 6, 2017

Oakland, CA

July 13, 2017

Chicago, IL

July 13, 2017

Grand Rapids, MI

July 13, 2017

Indianapolis, IN

July 28, 2017

Kansas City, MO

July 28, 2017

Detroit, MI

July 28, 2017

Boise, ID

July 28, 2017

San Francisco, CA

August 4, 2017

Minneapolis, MN

August 4, 2017

Madison, WI

August 4, 2017

Boulder, CO

August 10, 2017

Denver, CO

August 10, 2017

Colorado Springs, CO

August 10, 2017

Fort Collins, CO

August 18, 2017

Tempe, AZ

September 15, 2017

3. HOW TO ENTER: To enter, visit www.newbelgium.com/TDFVIP via the internet, then via the prompt either log on to your newbelgium.com user account or create a newbelgium.com user account, then fill out and submit the sweepstakes entry form, including selecting the Tour de Fat city for which you would like to be entered for a chance to win. Entrants choose which drawing to enter by selecting a Tour de Fat city at the time of entry, and Entrants may select only one (1) Tour de Fat city. Limit one (1) newbelgium.com user account per person. All entries become the property of Sponsor and will not be returned. Entries may not infringe or violate the rights of any third party.

Promotion Entities assume no responsibility for lost, late, incomplete, inaccurate, stolen, misdirected, postage due or illegible entries; nor for any computer, telephone, cable network, electronic or Internet hardware or software malfunctions, failures, connections, or availability, or garbled, corrupt, or jumbled transmissions; nor service provider, Internet, Web site, user net accessibility or availability, traffic congestion, or any technical error; nor for unauthorized human intervention, human error, or the incorrect or inaccurate capture of entry or other information; nor for the failure to capture any such information.

4. CONDITIONS OF ENTRY: More than one (1) entry from the same person will be disqualified. Any attempt by any person to obtain more than one (1) entry by using multiple/different physical addresses, email addresses, identities, registrations, or any other methods will void that person’s eligibility and he/she may be disqualified from this Promotion or any current or future promotions offered by the Sponsor, in its sole discretion. Use of any automated system, software applications that enable users to create multiple accounts and/or temporary accounts to participate in this Promotion or to redeem prizes is prohibited and may result in disqualification from this Promotion and any current or future promotions offered by the Sponsor. In the event of a dispute as to any entry, the “Authorized Account Holder” of the phone number or email address associated with the account at time of entry will be deemed to be the entrant. The Authorized Account Holder is the natural person assigned a phone number or email address by the wireless telecommunications carrier, phone service provider, Internet access provider, online service provider or other organization responsible for assigning phone numbers or email addresses. Each potential winner may be required to show proof of being an Authorized Account Holder. Sponsor reserves the right, at its sole and absolute discretion, to refuse, disqualify, or withdraw entries and/or Entrants at any time during the Promotion.

5. SELECTION OF WINNERS/NOTIFICATION: Sponsor will conduct random drawings approximately one day after the end of each entry period, from all eligible entries received that selected the relevant Tour de Fat city at the time of entry, to select the number of Grand Prize winners listed in Section 6 below for such Tour de Fat city. Odds of winning depend on the total number of eligible entries received for the Grand Prize for the relevant Tour de Fat city. Potential winners will be contacted by email or telephone approximately 1 to 10 business days after the drawing. You are not a winner until Sponsor has verified your eligibility and compliance with these Official Rules. Potential prize winners and, if applicable, their guests may be required to complete, have notarized and return an Affidavit of Eligibility, Liability and, where legal, Publicity Release within seven (7) calendar days of notification or attempted notification. Sponsor will make one attempt to notify potential winner, who will have forty-eight (48) hours to respond. If (a) Sponsor is unable to contact a potential winner; (b) a potential winner fails to respond to a notification attempt within forty-eight (48) hours; (c) a potential winner fails to timely return or properly complete the above described release documents; (d) a prize notification or any prize is returned as non-deliverable; or (e) a potential winner is not eligible or does not comply with these Official Rules, prize forfeiture will result and an alternate potential winner may be selected. If a winner for any prize cannot be confirmed prior to the start date of the relevant Tour de Fat, then the prize will not be awarded.

6. PRIZE(S) AND APPROXIMATE RETAIL VALUE (ARV):

Each Grand Prize consists of two (2) VIP tickets to Tour de Fat in the relevant city. Entrants choose which drawing to enter by selecting a Tour de Fat city at the time of entry. The date of the Tour de Fat for each city and the number of Grand Prizes available for each Tour de Fat city is listed below.

Tour de Fat City

Tour de Fat Date

Number of Prizes Available

Asheville, NC

May 20, 2017

4

Charlotte, NC

May 27, 2017

3

Atlanta, GA

May 31, 2017

2

Orlando, FL

June 3, 2017

3

Baltimore, MD

June 6, 2017

2

St. Petersburg, FL

June 6, 2017

2

St. Louis, MO

June 10, 2017

3

Philadelphia, PA

June 10, 2017

4

New Orleans, LA

June 11, 2017

2

Boston, MA

June 17, 2017

4

Dallas, TX

June 17, 2017

3

Columbus, OH

July 1, 2017

3

Cleveland, OH

July 5, 2017

2

San Diego, CA

July 8, 2017

4

Sacramento, CA

July 11, 2017

2

New York, NY

July 15, 2017

4

Santa Cruz, CA

July 15, 2017

2

Washington, DC

July 22, 2017

3

Oakland, CA

July 28, 2017

2

Chicago, IL

July 29, 2017

4

Grand Rapids, MI

July 29, 2017

3

Indianapolis, IN

August 5, 2017

3

Kansas City, MO

August 12, 2017

2

Detroit, MI

August 12, 2017

3

Boise, ID

August 12, 2017

3

San Francisco, CA

August 19, 2017

3

Minneapolis, MN

August 19, 2017

3

Madison, WI

August 23, 2017

2

Boulder, CO

August 25, 2017

2

Denver, CO

August 26, 2017

3

Colorado Springs, CO

August 26, 2017

2

Fort Collins, CO

September 2, 2017

4

Tempe, AZ

October 7, 2017

4

Approximate Retail Value of each Grand Prize: $50.

Sponsor reserves the right to substitute a prize of equal or greater value. Prize(s) are not redeemable for cash. No substitution or transfer of prizes will be permitted except at Sponsor’s sole discretion. All federal, state and local taxes and other fees associated with prize receipt and use are the sole responsibility of the winner.

This paragraph is applicable prize packages that include event tickets and/or hotel stays. Guests are subject to the eligibility requirements set forth in these Official Rules, and Sponsor may exclude any ineligible guest in its sole discretion. All potential guests will be required to execute and deliver an Affidavit of Eligibility, Liability and, where legal, Publicity Release within seven (7) calendar days after the winner receives final confirmation. Prizes will be delivered to winners approximately 30 (days) after the end of the Promotion Period and verification/confirmation of winners and before the event, either by mail, private delivery service, or in-person immediately prior to the event for which the tickets are valid, at Sponsor’s sole discretion. Any prizes that are event tickets or a hotel stays must be used on the date specified, or such other date established by Sponsor, only by winner and winner’s guest, who must be 21 years of age or older. If an event location is closed for any other reason on the selected day, winners will not be reimbursed, and the Prize will consist of all remaining elements. Winner agrees that the prize is awarded pursuant to a revocable, nontransferable license personal to that applicable winner. Winner agrees not to sell, resell, auction, barter, assign, exchange, place in commerce, transfer, give away, donate, or otherwise convey any ticket or hotel room received as a prize. A violation of these restrictions shall revoke that winner’s license, and the tickets may not be honored. Any difference between approximate value and actual value of the prize or any element thereof will not be awarded in cash or otherwise. All expenses, travel, and other costs not expressly stated in the respective prize package description above are the sole responsibility of winner.

This paragraph is applicable to prize packages that include flights. Winner and guest must travel on same itinerary and on the dates specified by Sponsor or prize will be forfeited and awarded to an alternate winner if time permits. Winner and guest must comply with all travel requirements, including, but not limited to, presenting necessary identification at time of travel. Guests are subject to the eligibility requirements set forth in these Official Rules, and Sponsor may exclude any ineligible guest in its sole discretion. All potential guests will be required to execute and deliver an Affidavit of Eligibility, Liability and, where legal, Publicity Release within seven (7) calendar days after the winner receives final confirmation. Flight schedules are subject to change without notice. No refund or compensation will be made in the event of the cancellation or delay of any flight. Travel is subject to the terms and conditions set forth in these Official Rules, and those set forth by the Sponsor’s airline carrier of choice as detailed in the passenger ticket contract. Any costs incurred due to changes in original itinerary are winner’s responsibility. Prize/itineraries will be delivered to winners approximately thirty (30) days after the end of the Promotion Period and verification/confirmation of winners, either by mail, private delivery service, or in-person immediately prior to the event for which the tickets are valid, at Sponsor’s sole discretion. Winner agrees that the prize is awarded pursuant to a revocable, nontransferable license personal to that applicable winner. Winner agrees not to sell, resell, auction, barter, assign, exchange, place in commerce, transfer, give away, donate, or otherwise convey any received prize. A violation of these restrictions shall revoke that winner’s license, and the prize will not be honored. Any difference between approximate value and actual value of the prize or any element thereof will not be awarded in cash or otherwise. All expenses, travel, and other costs not expressly stated in the respective package description above are the sole responsibility of winner.

7. GENERAL: By participating, entrants agree to abide by and be bound to these Official Rules and the decisions of Sponsor, which are final and binding in all respects. Failure to timely return or properly complete release documents (as described herein), or if a prize notification or any prize is returned as non-deliverable, or if potential winner is not eligible or does not comply with these Official Rules prize forfeiture will result and an alternate potential winner may be selected. BY PARTICIPATING, PARTICIPANTS AGREE TO RELEASE, DISCHARGE AND HOLD HARMLESS THE SPONSOR, PROMOTION ENTITIES, AND THEIR RESPECTIVE OFFICERS, DIRECTORS, EMPLOYEES, INDEPENDENT CONTRACTORS, REPRESENTATIVES AND AGENTS FROM AND AGAINST ANY AND ALL ALLEGED AND/OR ACTUAL CLAIMS, ACTIONS, DEMANDS, LOSSES, SETTLEMENTS (WHETHER OR NOT LITIGATION IS COMMENCED), LIABILITIES AND DAMAGES OF ANY KIND WHATSOEVER EXISTING NOW OR ARISING IN THE FUTURE (INCLUDING, WITHOUT LIMITATION, BODILY INJURY, PERSONAL INJURY, DEATH, DISABILITY AND PROPERTY DAMAGE), COSTS AND EXPENSES (INCLUDING, WITHOUT LIMITATION, REASONABLE ATTORNEYS’ FEES, COURT COSTS, SETTLEMENT AND DISBURSEMENTS)DIRECTLY OR INDIRECTLY ARISING NOW OR IN THE FUTURE IN WHOLE OR IN PART OUT OF ACCEPTANCE, POSSESSION, USE OR MISUSE OF A PRIZE, PARTICIPATION IN ANY SWEEPSTAKES/PRIZE RELATED ACTIVITY, ACCESS TO WEB SITE, AND/OR PARTICIPATION IN THIS PROMOTION. By entering and/or accepting a prize, participants and/or winners hereby consent, where lawful, to the use by Sponsor (and its authorized third parties) of their name, hometown, and/or biographical information in any and all media now known or hereafter developed worldwide, and on the Internet and World Wide Web, without additional compensation, and without the right of review, notification or approval.

8. LIMITATIONS OF LIABILITY: Promotion Entities are not responsible for injury or damage to participants’ or to any other person’s computer related to or resulting from participating in this Promotion or downloading materials from or use of any web site. If, for any reason, the Promotion is not capable of running as planned by reason of, but not limited to, infection by computer virus, worms, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes which Sponsor deems, in its sole opinion, could corrupt or affect the administration, security, fairness, integrity or proper conduct of this Promotion, Sponsor reserves the right at its sole discretion to cancel, terminate, modify or suspend the Promotion or any part thereof and select the winner from entries received prior to the action or as otherwise may be deemed fair and equitable by Sponsor. Promotion Entities shall not be liable to winner or any other person for failure to execute the Promotion, or supply a Prize or any part thereof, by reason of any act of God, any action(s), regulation(s) order(s) or request(s) by any governmental or quasi-governmental entity (whether or not the action(s), regulation(s), order(s) or request(s) prove(s) to be invalid), equipment failure, terrorist acts, earthquake, war, fire, flood, explosion, unusually severe weather, hurricane, embargo, labor dispute or strike (whether legal or illegal), labor or material shortage, transportation interruption of any kind, work slow-down, civil disturbance, insurrection, riot, or any similar or dissimilar event beyond their reasonable control.

In no event will Promotion Entities, their parents, affiliates, subsidiaries and related companies, their advertising or promotion agencies and/or all their respective officers, directors, employees, independent contractors, representatives and agents, be responsible or liable for any damages or losses of any kind, including direct, indirect, incidental, consequential or punitive damages arising out of participation in the Promotion, Promotion/Prize related activities, access to, and use of, any participating internet site(s) or the downloading from and/or printing material downloaded from said site(s). Without limiting the foregoing, Prizes and everything on said site(s) are provided “AS IS” without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose, and non- infringement. Some jurisdictions may not allow the limitations or exclusion of liability for incidental or consequential damages or exclusion of implied warranties.

THIS PROMOTION IS GOVERNED BY THE LAWS OF THE STATE OF COLORADO WITHOUT RESPECT TO CONFLICT OF LAW DOCTRINES. As a condition of participating in this Promotion, participant agrees that any and all disputes, claims and causes of action arising out of or connected with this Promotion or the prizes awarded shall be governed by the laws of the State of Colorado, without giving effect to any choice of law or conflict of law rules, and that any and all disputes that cannot be resolved between the parties and causes of action arising out of or connected with this Promotion shall be resolved individually, without resort to any form of class action, exclusively before a court in Colorado having jurisdiction. Further, in such dispute, under no circumstances will participant be permitted to obtain awards for and hereby waives all rights to claim punitive, incidental or consequential damages, including attorneys’ fees, other than participant’s actual out of pocket expenses (i.e. costs associated with entering this Promotion), and participant further waives all rights to have damages multiplied or increased.

Complete Official Rules for Fat Tire Friday Badge Sweepstakes

NO PURCHASE NECESSARY. A PURCHASE WILL NOT IMPROVE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED. INTERNET ACCESS AND UNTAPPD ACCOUNT ARE REQUIRED TO ENTER.

1. ELIGIBILITY: The New Belgium Brewing Fat Tire Friday Badge Sweepstakes (“Promotion”) is offered and open only to legal residents of the 50 United States or DC who are age 21 or older at time of entry. Void in all other jurisdictions and where prohibited. Employees, officers and directors of New Belgium Brewing Company (“Sponsor”), and those entities involved in the preparation of materials and/or administration of this Promotion (collectively referred to herein as the “Promotion Entities”), suppliers, distributors, or retailers of alcohol-beverage products, and their immediate family members (spouse, siblings, children and parents) and those living in the same household as such individuals (whether or not related) are not eligible to enter.

2. PROMOTION PERIOD: The Promotion starts on or about 12:01 Mountain Time (“MT”) on May 5, 2017 and ends on or about 11:59:59 pm MT on August 11, 2017 (“Promotion Period”). All time referenced herein is Mountain Time. Sponsor’s clock is the official time keeping device for the Promotion. Entrants may only enter once during the Promotion Period. Each entrant will be entered to win the Grand Prize.

3. HOW TO ENTER: To enter, visit www.untapped.com via the internet or Untappd’s mobile application, then via the prompt either log on to your untappd.com user account or create an untappd.com user account, then check-in Fat Tire by New Belgium Brewing Company (located at https://untappd.com/b/new-belgium-brewing-company-fat-tire/6887) on your untapped.com user account on four (4) separate Fridays during the Promotion Period to earn the fourth sequential Fat Tire Friday Badge. Limit one (1) untappd.com user account per person. All entries become the property of Sponsor and will not be returned. Entries may not infringe or violate the rights of any third party.

Promotion Entities assume no responsibility for lost, late, incomplete, inaccurate, stolen, misdirected, postage due or illegible entries; nor for any computer, telephone, cable network, electronic or Internet hardware or software malfunctions, failures, connections, or availability, or garbled, corrupt, or jumbled transmissions; nor service provider, Internet, Web site, user net accessibility or availability, traffic congestion, or any technical error; nor for unauthorized human intervention, human error, or the incorrect or inaccurate capture of entry or other information; nor for the failure to capture any such information.

4. CONDITIONS OF ENTRY: More than one (1) entry from the same person will be disqualified. Any attempt by any person to obtain more than one (1) entry by using multiple/different physical addresses, email addresses, identities, registrations, or any other methods will void that person’s eligibility and he/she may be disqualified from this Promotion or any current or future promotions offered by the Sponsor, in its sole discretion. Use of any automated system, software applications that enable users to create multiple accounts and/or temporary accounts to participate in this Promotion or to redeem prizes is prohibited and may result in disqualification from this Promotion and any current or future promotions offered by the Sponsor. In the event of a dispute as to any entry, the “Authorized Account Holder” of the phone number or email address associated with the account at time of entry will be deemed to be the entrant. The Authorized Account Holder is the natural person assigned a phone number or email address by the wireless telecommunications carrier, phone service provider, Internet access provider, online service provider or other organization responsible for assigning phone numbers or email addresses. Each potential winner may be required to show proof of being an Authorized Account Holder. Sponsor reserves the right, at its sole and absolute discretion, to refuse, disqualify, or withdraw entries and/or Entrants at any time during the Promotion.

5. SELECTION OF WINNERS/NOTIFICATION: Sponsor will conduct random drawings on or about August 14, 2017, from all eligible entries received, to select five (5) Grand Prize winners. Odds of winning depend on the total number of eligible entries received for each prize. Potential winners will be contacted by email or telephone approximately 1 to 10 business days after the drawing. You are not a winner until Sponsor has verified your eligibility and compliance with these Official Rules. Potential prize winners may be required to complete, have notarized and return an Affidavit of Eligibility, Liability and, where legal, Publicity Release within seven (7) calendar days of notification or attempted notification. Sponsor will make one attempt to notify potential winner, who will have forty-eight (48) hours to respond. If (a) Sponsor is unable to contact a potential winner; (b) a potential winner fails to respond to a notification attempt within forty-eight (48) hours; (c) a potential winner fails to timely return or properly complete the above described release documents; (d) a prize notification or any prize is returned as non-deliverable; or (e) a potential winner is not eligible or does not comply with these Official Rules, prize forfeiture will result and an alternate potential winner may be selected. If a winner for any prize cannot be confirmed prior to September 14, 2017, then the prize will not be awarded.

Sponsor reserves the right to substitute a prize of equal or greater value. Prize(s) are not redeemable for cash. No substitution or transfer of prizes will be permitted except at Sponsor’s sole discretion. All federal, state and local taxes and other fees associated with prize receipt and use are the sole responsibility of the winner.

7. GENERAL: By participating, entrants agree to abide by and be bound to these Official Rules and the decisions of Sponsor, which are final and binding in all respects. Failure to timely return or properly complete release documents (as described herein), or if a prize notification or any prize is returned as non-deliverable, or if potential winner is not eligible or does not comply with these Official Rules prize forfeiture will result and an alternate potential winner may be selected. BY PARTICIPATING, PARTICIPANTS AGREE TO RELEASE, DISCHARGE AND HOLD HARMLESS THE SPONSOR, PROMOTION ENTITIES, AND THEIR RESPECTIVE OFFICERS, DIRECTORS, EMPLOYEES, INDEPENDENT CONTRACTORS, REPRESENTATIVES AND AGENTS FROM AND AGAINST ANY AND ALL ALLEGED AND/OR ACTUAL CLAIMS, ACTIONS, DEMANDS, LOSSES, SETTLEMENTS (WHETHER OR NOT LITIGATION IS COMMENCED), LIABILITIES AND DAMAGES OF ANY KIND WHATSOEVER EXISTING NOW OR ARISING IN THE FUTURE (INCLUDING, WITHOUT LIMITATION, BODILY INJURY, PERSONAL INJURY, DEATH, DISABILITY AND PROPERTY DAMAGE), COSTS AND EXPENSES (INCLUDING, WITHOUT LIMITATION, REASONABLE ATTORNEYS’ FEES, COURT COSTS, SETTLEMENT AND DISBURSEMENTS) DIRECTLY OR INDIRECTLY ARISING NOW OR IN THE FUTURE IN WHOLE OR IN PART OUT OF ACCEPTANCE, POSSESSION, USE OR MISUSE OF A PRIZE, PARTICIPATION IN ANY SWEEPSTAKES/PRIZE RELATED ACTIVITY, ACCESS TO WEB SITE, AND/OR PARTICIPATION IN THIS PROMOTION. By entering and/or accepting a prize, participants and/or winners hereby consent, where lawful, to the use by Sponsor (and its authorized third parties) of their name, hometown, and/or biographical information in any and all media now known or hereafter developed worldwide, and on the Internet and World Wide Web, without additional compensation, and without the right of review, notification or approval.

8. LIMITATIONS OF LIABILITY: Promotion Entities are not responsible for injury or damage to participants’ or to any other person’s computer related to or resulting from participating in this Promotion or downloading materials from or use of any web site. If, for any reason, the Promotion is not capable of running as planned by reason of, but not limited to, infection by computer virus, worms, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes which Sponsor deems, in its sole opinion, could corrupt or affect the administration, security, fairness, integrity or proper conduct of this Promotion, Sponsor reserves the right at its sole discretion to cancel, terminate, modify or suspend the Promotion or any part thereof and select the winner from entries received prior to the action or as otherwise may be deemed fair and equitable by Sponsor. Promotion Entities shall not be liable to winner or any other person for failure to execute the Promotion, or supply a Prize or any part thereof, by reason of any act of God, any action(s), regulation(s) order(s) or request(s) by any governmental or quasi-governmental entity (whether or not the action(s), regulation(s), order(s) or request(s) prove(s) to be invalid), equipment failure, terrorist acts, earthquake, war, fire, flood, explosion, unusually severe weather, hurricane, embargo, labor dispute or strike (whether legal or illegal), labor or material shortage, transportation interruption of any kind, work slow-down, civil disturbance, insurrection, riot, or any similar or dissimilar event beyond their reasonable control.

In no event will Promotion Entities, their parents, affiliates, subsidiaries and related companies, their advertising or promotion agencies and/or all their respective officers, directors, employees, independent contractors, representatives and agents, be responsible or liable for any damages or losses of any kind, including direct, indirect, incidental, consequential or punitive damages arising out of participation in the Promotion, Promotion/Prize related activities, access to, and use of, any participating internet site(s) or the downloading from and/or printing material downloaded from said site(s). Without limiting the foregoing, Prizes and everything on said site(s) are provided “AS IS” without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose, and non- infringement. Some jurisdictions may not allow the limitations or exclusion of liability for incidental or consequential damages or exclusion of implied warranties.

THIS PROMOTION IS GOVERNED BY THE LAWS OF THE STATE OF COLORADO WITHOUT RESPECT TO CONFLICT OF LAW DOCTRINES. As a condition of participating in this Promotion, participant agrees that any and all disputes, claims and causes of action arising out of or connected with this Promotion or the prizes awarded shall be governed by the laws of the State of Colorado, without giving effect to any choice of law or conflict of law rules, and that any and all disputes that cannot be resolved between the parties and causes of action arising out of or connected with this Promotion shall be resolved individually, without resort to any form of class action, exclusively before a court in Colorado having jurisdiction. Further, in such dispute, under no circumstances will participant be permitted to obtain awards for and hereby waives all rights to claim punitive, incidental or consequential damages, including attorneys’ fees, other than participant’s actual out of pocket expenses (i.e. costs associated with entering this Promotion), and participant further waives all rights to have damages multiplied or increased.

Complete Official Rules for Voodoo Festival Giveaway October Sweepstakes

Complete Official Rules for Voodoo Festival Giveaway October Sweepstakes (the “Official Rules”)

NO PURCHASE NECESSARY. A PURCHASE WILL NOT IMPROVE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED. INTERNET ACCESS IS REQUIRED TO ENTER.

VOODOO MUSIC EXPERIENCE, LLC, C3 PRESENTS, LLC, LIVE NATION ENTERTAINMENT, INC., LIVE NATION WORLDWIDE, INC., LIVE NATION, INC., AND EACH OF THEIR RESPECTIVE PARENTS, SUBSIDIARIES, AND AFFILIATES (THE “VME PARTIES”) ARE NOT SPONSORS OF AND ARE IN NO WAY RESPONSIBLE OR LIABLE FOR THIS SWEEPSTAKES INCLUDING WITHOUT LIMITATION, THE ADMINISTRATION THEREOF OR THE VERIFICATION OF WINNERS. ALL INQUIRIES REGARDING THIS SWEEPSTAKES SHOULD BE DIRECTED TO SPONSOR AND NOT TO THE VME PARTIES.

1. ELIGIBILITY: The New Belgium Brewing Voodoo Festival Giveaway October Sweepstakes (“Promotion”) is offered and open only to legal residents of Louisiana who are age 21 or older at time of entry. Void in all other jurisdictions and where prohibited. Employees, officers and directors of New Belgium Brewing Company (“Sponsor”), and those affiliated entities of Sponsor involved in the preparation of materials and/or administration of this Promotion (collectively referred to herein as the “Promotion Entities”), the VME Parties, suppliers, distributors, or retailers of alcohol-beverage products, and their immediate family members (spouse, siblings, children and parents) and those living in the same household as such individuals (whether or not related) are not eligible to enter.

2. PROMOTION PERIOD: The Promotion starts on or about 12:01 Central Time (“CT”) on October 2, 2017 and ends on or about 11:59:59 pm CT on October 22, 2017 (“Promotion Period”). All time referenced herein is Central Time. Sponsor’s clock is the official time keeping device for the Promotion. Entrants may only enter once during the Promotion Period.

3. HOW TO ENTER: To enter, visit www.newbelgium.com/voodoofest via the internet, then via the prompt either log on to your newbelgium.com user account or create a newbelgium.com user account, then fill out and submit the sweepstakes entry form. Limit one (1) newbelgium.com user account per person. All entries become the property of Sponsor and will not be returned. Entries may not infringe or violate the rights of any third party.

Promotion Entities and the VME Parties assume no responsibility for lost, late, incomplete, inaccurate, stolen, misdirected, postage due or illegible entries; nor for any computer, telephone, cable network, electronic or Internet hardware or software malfunctions, failures, connections, or availability, or garbled, corrupt, or jumbled transmissions; nor service provider, Internet, Web site, user net accessibility or availability, traffic congestion, or any technical error; nor for unauthorized human intervention, human error, or the incorrect or inaccurate capture of entry or other information; nor for the failure to capture any such information.

4. CONDITIONS OF ENTRY: More than one (1) entry from the same person will be disqualified. Any attempt by any person to obtain more than one (1) entry by using multiple/different physical addresses, email addresses, identities, registrations, or any other methods will void that person’s eligibility and he/she may be disqualified from this Promotion or any current or future promotions offered by the Sponsor, in its sole discretion. Use of any automated system, software applications that enable users to create multiple accounts and/or temporary accounts to participate in this Promotion or to redeem prizes is prohibited and may result in disqualification from this Promotion and any current or future promotions offered by the Sponsor. In the event of a dispute as to any entry, the “Authorized Account Holder” of the phone number or email address associated with the account at time of entry will be deemed to be the entrant. The Authorized Account Holder is the natural person assigned a phone number or email address by the wireless telecommunications carrier, phone service provider, Internet access provider, online service provider or other organization responsible for assigning phone numbers or email addresses. Each potential winner may be required to show proof of being an Authorized Account Holder. Sponsor reserves the right, at its sole and absolute discretion, to refuse, disqualify, or withdraw entries and/or Entrants at any time during the Promotion.

5. SELECTION OF WINNERS/NOTIFICATION: Sponsor will conduct a random drawing on or about October 23, 2017, from all eligible entries received, to select one (1) Grand Prize winner. Odds of winning depend on the total number of eligible entries received. Potential winners will be contacted by email or telephone approximately 1 to 4 business days after the drawing. You are not a winner until Sponsor has verified your eligibility and compliance with these Official Rules. Potential prize winners and, if applicable, their guests may be required to complete, have notarized and return an Affidavit of Eligibility, Liability and, where legal, Publicity Release within three (3) calendar days of notification or attempted notification. Sponsor will make one attempt to notify potential winner, who will have twenty-four (24) hours to respond. If (a) Sponsor is unable to contact a potential winner; (b) a potential winner fails to respond to a notification attempt within twenty-four (24) hours; (c) a potential winner fails to timely return or properly complete the above described release documents; (d) a prize notification or any prize is returned as non-deliverable; or (e) a potential winner is not eligible or does not comply with these Official Rules, prize forfeiture will result and an alternate potential winner may be selected. If a winner for any prize cannot be confirmed by the date of the event, then the prize will not be awarded.

6. PRIZE(S) AND APPROXIMATE RETAIL VALUE (ARV):

Grand Prize (1):

The Grand Prize consists of a pair (two (2) total) of General Admission tickets to the New Orleans, Louisiana Voodoo Music + Arts Experience (Location: City Park, 1 Palm Dr., New Orleans, LA 70124) for October 27th- October 29th, 2017.

Approximate Retail Value of Grand Prize: $300.

Sponsor reserves the right to substitute a prize of equal or greater value. Prize(s) are not redeemable for cash. No substitution or transfer of prizes will be permitted except at Sponsor’s sole discretion. All federal, state and local taxes and other fees associated with prize receipt and use are the sole responsibility of the winner.

This paragraph is applicable to Promotions that have prizes that include event tickets, lift tickets and/or hotel stays. Guests are subject to the eligibility requirements set forth in these Official Rules, and Sponsor may exclude any ineligible guest in its sole discretion. All potential guests will be required to execute and deliver an Affidavit of Eligibility, Liability and, where legal, Publicity Release within three (3) calendar days after the winner receives final confirmation. Prizes will be delivered to winners approximately 30 (days) after the end of the Promotion Period and verification/confirmation of winners and before the event, either by mail, private delivery service, or in-person immediately prior to the event for which the tickets are valid, at Sponsor’s sole discretion. Any prizes that are event tickets, lift tickets, equipment rentals or a hotel stays must be used on the date specified, or such other date established by Sponsor, only by winner and winner’s guest, who must be 21 years of age or older. If an event location is closed for any other reason on the selected day, winners will not be reimbursed, and the Prize will consist of all remaining elements. Winner agrees that the prize is awarded pursuant to a revocable, nontransferable license personal to that applicable winner. Winner agrees not to sell, resell, auction, barter, assign, exchange, place in commerce, transfer, give away, donate, or otherwise convey any ticket, lift ticket, rental package or hotel room received as a prize. A violation of these restrictions shall revoke that winner’s license, and the tickets may not be honored. Any difference between approximate value and actual value of the prize or any element thereof will not be awarded in cash or otherwise. All expenses, travel, and other costs not expressly stated in the package description above are the sole responsibility of winner.

7. GENERAL: By participating, entrants agree to abide by and be bound to these Official Rules and the decisions of Sponsor, which are final and binding in all respects. Failure to timely return or properly complete release documents (as described herein), or if a prize notification or any prize is returned as non-deliverable, or if potential winner is not eligible or does not comply with these Official Rules prize forfeiture will result and an alternate potential winner may be selected. BY PARTICIPATING, PARTICIPANTS AGREE TO RELEASE, DISCHARGE AND HOLD HARMLESS THE SPONSOR, PROMOTION ENTITIES,THE VME PARTIES, AND EACH OF THEIR RESPECTIVE OFFICERS, DIRECTORS, EMPLOYEES, INDEPENDENT CONTRACTORS, REPRESENTATIVES AND AGENTS FROM AND AGAINST ANY AND ALL ALLEGED AND/OR ACTUAL CLAIMS, ACTIONS, DEMANDS, LOSSES, SETTLEMENTS (WHETHER OR NOT LITIGATION IS COMMENCED), LIABILITIES AND DAMAGES OF ANY KIND WHATSOEVER EXISTING NOW OR ARISING IN THE FUTURE (INCLUDING, WITHOUT LIMITATION, BODILY INJURY, PERSONAL INJURY, DEATH, DISABILITY AND PROPERTY DAMAGE), COSTS AND EXPENSES (INCLUDING, WITHOUT LIMITATION, REASONABLE ATTORNEYS’ FEES, COURT COSTS, SETTLEMENT AND DISBURSEMENTS) DIRECTLY OR INDIRECTLY ARISING NOW OR IN THE FUTURE IN WHOLE OR IN PART OUT OF ACCEPTANCE, POSSESSION, USE OR MISUSE OF A PRIZE, PARTICIPATION IN ANY SWEEPSTAKES/PRIZE RELATED ACTIVITY, ACCESS TO WEB SITE, AND/OR PARTICIPATION IN THIS PROMOTION. By entering and/or accepting a prize, participants and/or winners hereby consent, where lawful, to the use by Sponsor (and its authorized third parties) of their name, hometown, and/or biographical information in any and all media now known or hereafter developed worldwide, and on the Internet and World Wide Web, without additional compensation, and without the right of review, notification or approval.

8. LIMITATIONS OF LIABILITY: Promotion Entities and the VME Parties are not responsible, in any way, for injury or damage to participants’ or to any other person’s computer related to or resulting from participating in this Promotion or downloading materials from or use of any web site. If, for any reason, the Promotion is not capable of running as planned by reason of, but not limited to, infection by computer virus, worms, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes which Sponsor deems, in its sole opinion, could corrupt or affect the administration, security, fairness, integrity or proper conduct of this Promotion, Sponsor reserves the right at its sole discretion to cancel, terminate, modify or suspend the Promotion or any part thereof and select the winner from entries received prior to the action or as otherwise may be deemed fair and equitable by Sponsor. Promotion Entities and the VME Parties shall not be liable to winner or any other person for failure to execute the Promotion, or supply a Prize or any part thereof, by reason of any act of God, any action(s), regulation(s) order(s) or request(s) by any governmental or quasi-governmental entity (whether or not the action(s), regulation(s), order(s) or request(s) prove(s) to be invalid), equipment failure, terrorist acts, earthquake, war, fire, flood, explosion, unusually severe weather, hurricane, embargo, labor dispute or strike (whether legal or illegal), labor or material shortage, transportation interruption of any kind, work slow-down, civil disturbance, insurrection, riot, or any similar or dissimilar event beyond their reasonable control.

In no event will Promotion Entities, the VME Parties, their respective parents, affiliates, subsidiaries and related companies, their advertising or promotion agencies and/or all their respective officers, directors, employees, independent contractors, representatives and agents, be responsible or liable for any damages or losses of any kind, including direct, indirect, incidental, consequential or punitive damages arising out of participation in the Promotion, Promotion/Prize related activities, access to, and use of, any participating internet site(s) or the downloading from and/or printing material downloaded from said site(s). Without limiting the foregoing, Prizes and everything on said site(s) are provided “AS IS” without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose, and non- infringement. Some jurisdictions may not allow the limitations or exclusion of liability for incidental or consequential damages or exclusion of implied warranties.

THIS PROMOTION IS GOVERNED BY THE LAWS OF THE STATE OF COLORADO WITHOUT RESPECT TO CONFLICT OF LAW DOCTRINES. As a condition of participating in this Promotion, participant agrees that any and all disputes, claims and causes of action arising out of or connected with this Promotion or the prizes awarded shall be governed by the laws of the State of Colorado, without giving effect to any choice of law or conflict of law rules, and that any and all disputes that cannot be resolved between the parties and causes of action arising out of or connected with this Promotion shall be resolved individually, without resort to any form of class action, exclusively before a court in Colorado having jurisdiction. Further, in such dispute, under no circumstances will participant be permitted to obtain awards for and hereby waives all rights to claim punitive, incidental or consequential damages, including attorneys’ fees, other than participant’s actual out of pocket expenses (i.e. costs associated with entering this Promotion), and participant further waives all rights to have damages multiplied or increased.