Quantitative Measurement and Comparison of Effects of Various Search Engine Optimization Parameters on Alexa Traffic Rank

There are currently 2 billion users on the internet which is roughly 28% of the global human population. A global market of 2 billion is usually a significant motivator for companies to seriously consider internet branding and marketing. According to Pew Research, people are relying more and more on Internet search. In fact, approximately 50 percent of web users use search every day and search is second only to e-mail in daily tasks performed by web users. These search page views span everything from shopping, travel, entertainment, research, work, local, socializing, sharing and more.