MASHSF – STEEL FRAMESET “KEEP MOVING FORWARD”

Apr 3, 2018

Forever Forward. One of the first things I noticed when the box from MASHSF showed up on my doorstep was that it had the words “Keep moving forward” written across the top and side. When I popped open the box I saw that same slogan slapped on the underbelly of the bottom bracket. The more I admired it the more I began to dig into its underlying meaning. I’m a big fan of discoverable easter eggs like this, anything that makes you think. It’s a really nice touch.

I always love hanging my bike up on a street sign and shooting it from below. It removes all the unwanted signage at ground level and provides a view of the city most never look up to see. It’s something I do quite a bit and am constantly looking for the perfect corner or set of buildings as a backdrop. Every city has different street lights/signs and I could barely reach the ones we have here in Portland. I had to climb on an electrical box or shimmy up a pole for a couple of these shots. Check out more photos below, or head to MASHSF to see more of their new Steel Framesets.