Diane Pham

Director of Business Development

Diane is a writer, editor and content director born and raised in California, but made through lives lived in NYC, Milan, and Buenos Aires.

She comes to SPF:a with an extensive background in digital publishing with experience crafting content for a variety of online publications ranging from Business Insider to Time Out, the Huffington Post, the Observer, and Tablet Magazine. In 2014, she launched NYC real estate, architecture and design website 6sqft, which today is part of Columbia University’s Avery Library Historic Preservation and Urban Planning archive. She’s also worked on content branding projects for companies such as Philips, HP, Chevy, Ford, Autodesk, and Herman Miller. In a past life she was an investment analyst at CBRE Italy. She holds a Bachelor's degree in Business Administration with an emphasis on Real Estate Finance from the University of Southern California. She is also a member of the Urban Land Institute.

At SPF:a she leads business development and gives creative direction to the studio’s editorial and branding.

Beverage

Black coffee

Symbol

Squiggle

Object

French baguette

Era

1990s

Location

NYC

Building

Corbusier's Villa Savoye. At 19, it was my first deliberate interaction with architecture.