Author: Margarita Tokareva

A Man on the Moon When John F. Kennedy became president in January 1961, Americans had the perception that the United States was losing the Space Race with the Soviet Union, which had successfully launched the first artificial satellite, Sputnik, almost four years earlier. The perception deepened when in April 1961, Russian cosmonaut Yuri Gagarin […]

WHAT IS CPQ? CPQ stands for Configure – Price – Quote. It’s a process which offers the best way to generate sales offer when it comes to complex products and services – like container shipping, for example. CPQ software helps sales teams to generate accurate sales quotes, gives visibility of the latest product and pricing information, […]

KISS is the acronym which stands for simplicity. There are couple of interpretations of KISS meaning, which you can find on the Internet, for instance: “Keep it short and simple” “Keep it simple, stupid” “Keep it simple and straightforward” The Principle was formulated by Kelly Johnson in the middle of the 20th century. It is […]

Over 100 years ago, Italian economist and sociologist Vilfredo Pareto noticed a few recurring distribution patterns, which led him to discover that 80% of results come from 20% of causes. This phenomenon was called the Pareto Principle or the ’80/20 Rule’. The 80/20 distribution patterns are so universal, that they apply practically everywhere, for example: […]