About TTRA

Who We Are

Few industries are as dynamic or exciting as travel and tourism. Every day, it’s being reimagined and remade by tectonic shifts in culture, economics, and technology.

As the travel and tourism ecosystem transforms, professionals across the industry and around the world want quality research on which to make informed decisions. The Travel and Tourism Research Association (TTRA) is where they find it. For more than 45 years, TTRA has been the industry’s go-to for evidence-based, global data and analysis.

The association unites the travel and tourism research community – university academics, professional practitioners, and users of research – so they can network, collaborate, and ideate in person and across borders.

The Travel and Tourism Research Association. We know where travel is going.