This is something I'd have liked as a kid, I think like you say it's a bit of a ploy to get you sucked in to regulalry buying something but if the contents of the boxes are consistant £4.99 every other month seems pretty reasonable x

Ive been looking at getting the Box Of OMG, and thought, well why not garantee my box? Its only38p per week! (which is what it says) and so i click the 'Garantee my box' button, and it comes up saying 'Subscribe for £4.99 per box!' Thats not what it advertises as! :c