At Front Row CRM we believe in the sales rep and built a CRM from the ground up as a mobile system. This allows the sales rep to complete and submit sales reports in less than 60 seconds from any mobile device, leaving more time for selling. We have added features to help the sales reps be more productive and improve compliance, including data and information retrieval, note review, location and directional maps, contact information, camera integration, sync with Outlook or Google PIM and more.

Wednesday, February 19, 2014

Mobile CRM Solutions Slow to Hit the Market

Your telecommunication devices, once planted on your desks
or in your walls at home are now in your pockets. Society is mobile in nearly
everything. However, when it comes to sales and customer relationship
management solutions, the mobility you’re accustomed to suddenly comes to a
dead stop.

Like other workers, you are no longer chained to your desktop. You’re working
from your own mobile devices as more and more organizations invest in mobile
connectivity for their workers. According to International Data Corp,
vendors were expected to ship out around a billion smartphones worldwide in
2013. More than 200 million tablet computers were shipped in 2013, which goes
to show that what was once only done at the desk is now being accomplished on
the commute to and from work as well.

So, what’s holding up the mobile abilities of the CRM
solution? Some businesses blame the slow uptake on their sales reps that
are slow to gravitate toward the mobile solution. Others say that it can’t be
the mobile applications being offered up by vendors because sales reps don’t
even use the desktop versions of powerful CRM solution platforms.

One train of thought is that the only way sales reps will take up a mobile CRM
solution is if it allows them to make their sales reports faster than they can on
traditional CRM. Unfortunately, most CRM solution platforms don’t address the
needs of the sales reps in the field and stick to processes that are far too
time consuming for the average rep.

Vendors can’t ignore the increasingly mobile society much longer. In fact,
vendors have slowly started to put the puzzle pieces together and are looking
for more automated processes that will suit the sales force. Don’t look for a
groundswell of sudden support and mobile apps being directed toward the sales
force though – it looks as though most vendors have opted for the long term
focus rather than quickly pumping out solutions that will appease the sales
force for the short term.

Oddly, the very CRM solutions that are built to help companies create better
profit margins are being largely ignored by one of the most key components of
the operation – the sales force. The only way your sales force is going to
adopt mobile solutions is if they don’t get in the way of their selling. The
workflow needs to be streamlined and there cannot be a steep learning curve.
While most systems are falling short, there is one company that has delivered.

At Front Row Solutions, we have
a management team with foundations in the sales force, and we’ve stepped up to
deliver what your sales force is more than willing to work with. We know what
sales reps want because we’ve been there. We know that sales reps hate adopting
new and difficult to understand CRM systems with reporting tools that take
valuable time out of their day.

To that end, we’ve developed a reporting automation service
that allows your sales reps to file their reports in about 30 seconds. It’s so
easy there is no excuse for not filing. If you’re ready to enable productivity
in the field and an easy platform to capture the information you need, contact
Front Row Solutions today.

About Front Row CRM

Front Row Solutions is an innovative CRM sales tool that utilizes sales reporting applications and maps to increase productivity and revenue. Sales will see an immediate benefit in commissions and ease of use. Managers see real time reports, statistics and activity that is meaningful. www.FrontRow-Solutions.com