This great little video from Good Magazine (in partnership with IBM) combines a lot of the latest numbers surrounding eCommerce and social consumers, and with these two combining at a rapid rate, it’s now being known as Social Commerce, and every retailer, every brand, is going to need a strategy to harness the benefits of it (and manage the arising challenges), or risk sinking in a sea of extra savvy shoppers in 2010. (via ViralBlog)

So make sure you think about how you’re utilising the power of social commerce in 2010.

Social commerce will certainly be making its mark this year- I couldn’t agree more. Social networking and e commerce are moving closer and closer together and it seems to be a fairly natural integration. We’ve made some predictions as well.

[...] how social media is changing the online shopping experience. The sharpest banks already see how a social shopping experience, where groups of friends & extended communities use social environments like [...]