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iovation

Case Studies, Report, Brochure, Webcopy

When iovation invited clients to share their success stories, the marketing department received a flood of replies. They commissioned me to interview each client, and compile a case study and related blog post. I suggested that we go beyond the conventional problem-solution-results approach to explore each client's early attempts at resolution, and why they chose iovation. The marketing department repeatedly expressed delight with my results.

After several successful projects in quick succession, I think of Mike as a trusted member of our marketing team. If you need a content marketer who balances big-picture thinking with the underlying details, and do it with a smile, you should definitely reach out to Mike.

Excerpt

PlayCherry Stops Fraud €50,000 At A Time

Magdalena Gniadzik-Johansson, Head of Payments and Fraud at PlayCherry Limited, had a bad feeling about a group of new accounts.

“It was all too clean,” says Johansson. “Our payment processors didn’t detect any risk, but we noticed suspicious patterns. They all played the same high-stakes games with the same large bonuses.”

After tracking these players’ seemingly separate devices for several days, Johansson and her team connected them as a sophisticated group of bonus hunters capable of raking in tens of thousands of euros if left unchecked.

“These individuals weren’t afraid of gambling with big money,” explains Johansson. “If they won, they would win a lot.”

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Client Praise

We’ve had great success working with Mike on several web design projects. The TrustVesta.com website design was no exception. His writing always presents complicated products and services in a way that is easy to understand, and extremely effective for driving conversions.

Read about Mike

I write case studies, white papers, and industry articles for marketing managers and directors of cybersecurity, authentication and anti-fraud software companies. Working in this complex space with other passionate professionals feels relevant and fulfills me – the perfect blend to stay inspired.