OneWorldTV was established in 2001 by Peter Armstrong to offer a better understanding of the developing world through the use of documentary film and video. OneWorldTV was one of the first video sharing sites on the internet, pioneering the concept of user generated content and citizen journalism by offering the user the ability to upload their own films and video clips directly to the site.[1]

In June 2008 OneWorldTV was relaunched. With the new site there is still the ability to upload videos, but now the user has the ability to 'recommend' or embed videos from elsewhere.

“

The potential for giving international exposure to "grass roots" documentaries, not to mention the concept of video rebuttal, are innovations that only the Web can provide. Add the ability to compare not only differing opinions about, but also multiple perspectives of, a given issue – from first and third world, from street level activists and civilians, to teachers, film students and freelance journalists – and OneWorld might actually elevate reality TV out of the land of the oxymoron. The concept is certainly a more worthwhile venture than yet another season of Survivor.[2]