International

Last week's Mozinar on foreign language SEO offered stellar advice for localizing and/or translating your site content to reach customers you wouldn't reach otherwise. Today, Zeph Snapp is back to share more tips and answer Q&A from the Mozinar.

International SEO is on the rise for many reasons not solely related to SEO. Many companies are making expansion in the international market one of their main goals. In this post, I try to solve the possible doubts you may have about this facet of your job as an SEO, explain best practices, give some tips, and explain why companies should invest more of their budget in competing in the foreign arena.

This weeks free tool is one that allows you to automatically download a list of backlinks to any URL, broken down not only by TLD/subdomain but also by the language the page is written in (using code from Google's Chrome browser). Great for analysing your own international sites, or as part of your competitor research.