social media strategy with near-perfect grammar and a little bit of glamour

Speaking and Thought Leadership Experience

Looking for a thought leader for your next social media, marketing, or public relations event? I'm always looking for new opportunities to share what I know and learn from others in the field. Take a look at my experience below, then contact me if you're in need of a speaker, guest lecturer, or panelist.

Discussion Leader for Philly HUG"Technology Roundtables" in Philadelphia, PA, September 2017From social media to SEO, email to coding, this Philly HubSpot User Group event invited its community to ask their most pressing content marketing questions. Expert panelists provided insights and recommendations to help brands big and small connect and convert online.

Speaker at Social Media Day Philadelphia"When Social Leads an Integrated Campaign" in Philadelphia, PA, June 2017Social media has grown to be an influential, interactive, and results-driven channel for building brands and connecting with customers… but it’s still just one channel. This flash talk illustrated what happens when social leads the planning, ideation, and execution of an integrated communication effort. Spoiler alert: the success extends beyond the screen.

Speaker at The Social Shake-Up Show"Innovating on Instagram" in Atlanta, GA, May 2017The average engagement per Instagram post has grown by 416% over the last two years. Is Instagram right for your brand? If it is, you’ve got to find time to keep pace with its new features, and given the rate of innovation, it’s not surprising that so many brands can’t keep up with the changes. We tackled these topics and more during this interactive Social Shake-Up session.

Guest Lecturer at Temple University"Interactive Media, Marketing, and Advertising" in Philadelphia, PA, February 2017This interactive course explores the dynamic space of interactive media, including how advertisers use the space to create branded programs that are seamlessly integrated with general offline advertising and marketing efforts. As a guest lecturer, I presented best practices in Facebook content creation and challenged the students to create their own posts that embody the spirit of a brand.

Panelist at NKCDC and Port Richmond Business Alliance"Marketing for Small Businesses" in Philadelphia, PA, September 2016In an effort to help members of the North Kensington, Port Richmond, and Northern Liberties business communities become better versed in online marketing, the NKCDC partnered with the Port Richmond Business Alliance to provide a consultation session for local business owners. Expert panelists met with entrepreneurs and business owners for one-on-one consultations on how social media and storytelling could help their businesses grow.

Discussion Leader at #ConvenePHL"Beyond the Event: Keeping the Momentum" in Philadelphia, PA, June 2016Hosting an event and creating an engaging experience takes a fair amount of resource and time, but many event organizers struggle to take the energy, conversation, and momentum of their events and share them with a wider audience while keeping attendees engaged. In this quarterly session, attendees brought their challenges, ideas, and best practices as we discussed ways to maximize their event's potential.

Guest Speaker at Temple University"Advertising Account Management" in Philadelphia, PA, March and October 2015, March 2016This course teaches the management of the agency-client relationship, involving account executives and brand managers. As a guest speaker, we discussed career development, the ways various departments collaborate with account managers to achieve client goals, and how account management skills can be applied to all roles within an agency.

Guest Lecturer at University of the Arts"Assessing, Analyzing, and Monitoring Social Media" in Philadelphia, PA, October 2014How do you know what makes a social media campaign great? It's all in the analytics. Knowing which metrics are most important to your campaign is the first step to ensuring that your social media campaigns are driving business success.

Speaker at Pennsylvania Conference for Women"Creating a Powerful Story with Instagram" in Philadelphia, PA October 2014Instagram has taken over, but what does that mean for you – personally and professionally? Learn how you can use this image-based social network to connect and engage. Whether you are corporate, small business, or a non-profit, you will leave inspired with ideas on how to propel your work forward.

Guest Lecturer at University of the Arts"Effective Writing for Digital Content" in Philadelphia, PA, July 2014Platform knowledge, brand awareness, and audience understanding – how do they come together in great social media writing?

Guest Lecturer at Philadelphia University"UX for Communications Majors" in Philadelphia, PA, August 2011What is the role of user experience in traditional, digital, and social communications?

Panelist at Advertising Women of New York Career Conference"How to Market Like a Digital Rockstar" in New York, NY, November 2010What's it really like to work in advertising? As part of a Digitas and Razorfish panel, I shared honest insights with students at the AWNY's Career Conference