Then I was having coffee with someone this week (I’ll keep them anonymous), and they are about to go work at Facebook and having some regrets. You see, around the Thanksgiving table they are now going to be asking this person about why they made that decision instead of them getting high-five’d… because Facebook is really in the arena right now. Their answer isn’t going to be as easy as it used to be. And also this week Facebook just reported an earnings beat, even accounting for a record FTC fine-to-be of at least $3 billion, and once again it stock soared. What’s going on here?