2019 marketing trends: Nine exciting trends changing how we work and market→­Read the report

A smarter marketing platform, powered by Watson

Today's marketers are faced with a new set of problems — too much data to make sense of, soaring customer expectations and a lack of trust in brands. Watson Marketing is an AI-powered digital marketing platform designed on an open ecosystem to help teams work smarter and deliver the experiences their customers expect.

Solutions

Omnichannel marketing automation

Drive results with personalized customer experiences across all channels.

Product spotlight

Watson Campaign Automation

Design, automate and measure consistent campaigns across channels like email, mobile messaging, social and more. Campaign performance insights give you the data you need to deliver the most effective marketing campaigns.