Twitch and Blizzard Entertainment Team Up to Bring Epic Esports
Content to Fans and Legendary Loot to Twitch Prime

Blizzard signs third-party live streaming media rights deal with
Twitch for more than 20 major Blizzard esports events through 2018

Twitch Prime members to receive loot for popular Blizzard games,
beginning June 20 with a guaranteed Legendary Loot Box item for Overwatch®

June 20, 2017 03:00 PM Eastern Daylight Time

SAN FRANCISCO--(BUSINESS WIRE)--Social video platform Twitch
and internationally acclaimed game developer and publisher Blizzard
Entertainment today announced a two-year worldwide collaboration
that includes third-party live streaming rights to select Blizzard
esports content, as well as special game content for Twitch Prime
subscribers. Through this collaboration, Twitch will have the
third-party rights for streaming many of Blizzard’s biggest esports
events through 2018. As the premier social video platform and community
for gamers, fans can look forward to watching and interacting with
top-tier competitive gaming content from Blizzard while benefiting from
a convenient, consistent, and reliable viewing experience on Twitch. In
addition, Twitch Prime gamers will rake in several stellar perks for
their favorite Blizzard games.

As the first part of this landmark license deal, Blizzard is licensing
third-party streaming-platform rights to Twitch for a range of Hearthstone®,
Heroes of the Storm®, World of Warcraft®,
StarCraft® II, and Overwatch®esports content.* The deal, which reflects Blizzard and
Twitch’s long-term investment and ongoing commitment to their passionate
communities, supports the world-class competitive ecosystem across all
of Blizzard’s esports properties. This includes the following programs
and comprises more than 20 major individual events:

Heroes of the Storm Global Championship (HGC)

StarCraft II World Championship Series (WCS Circuit)

Hearthstone Championship Tour (HCT)

Hearthstone Global Games (HGG)

World of Warcraft Arena Championship

Overwatch APEX League

Overwatch Premier Series

For the second part of the collaboration, Twitch Prime members in over
200 countries and territories will get special in-game loot and deals
for Overwatch, Hearthstone, and Heroes of the Storm.
Starting on June 20 and running through August 10, current and new
Twitch Prime members will receive a Golden Loot Box for Overwatch, containing
a guaranteed legendary item for one of the game’s heroes along with
three additional in-game items, such as emotes, voice lines, or
character skins. Over the coming months, Twitch Prime members will
receive 10 additional Overwatch loot boxes containing more
in-game content. Overwatch players can learn more at https://twitch.amazon.com/overwatch.
Similar promotions will begin later this year for Heroes of the Storm
and Hearthstone players.

"We founded Twitch as a gaming platform heavily based on our community's
reaction to games like Blizzard’s StarCraft II," said Kevin
Lin, COO, Twitch. "Since then, our large, but tight-knit community, our
constantly evolving suite of interactive features, and a native
emote-driven chat language celebrated by viewers enable us to support
and grow Blizzard esports in a manner that best serves our collective
fans. This includes providing Blizzard fans with exclusive in-game
content for those who subscribe to Twitch Prime, another defining and
cherished component of our brand."

“We’ve had great experiences and a long history of working with Twitch,
and we’re thrilled that this landmark agreement with them will help us
bring some of the most exciting esports action in the world to Twitch
fans and everyone who follows Blizzard esports,” said Frank Pearce,
chief product officer and co-founder of Blizzard Entertainment. “Our
esports communities are vital to us. We know there are millions of
people out there who love Blizzard esports as much as we do, and we’re
committed to making sure they’ll be able to cheer on their favorite
players in all of their favorite Blizzard games for a long time to come.”

Twitch Prime features in-game benefits available to Amazon Prime and
Prime Video members worldwide. For more information visit www.twitchprime.com.

About Twitch

Twitch
is the world’s leading social video platform and community for gamers.
Each day, millions of community members gather to watch, talk, and chat
about shared interests. Twitch’s video platform is the backbone of both
live and on-demand distribution for all types of content, including the
entire video game ecosystem, the creative arts, vlogging (IRL), and
more. Twitch also runs TwitchCon,
the annual convention for celebrating the Twitch community. For more
information about Twitch, visit our Press
Center, Twitter
feed (#Twitch), and Blog.

About Blizzard Entertainment

Best known for blockbuster hits including World of Warcraft®,
Hearthstone®, Overwatch®, the Warcraft®,
StarCraft®, and Diablo® franchises,
and the multi-franchise Heroes of the Storm®, Blizzard
Entertainment, Inc. (www.blizzard.com),
a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer
and publisher of entertainment software renowned for creating some of
the industry’s most critically acclaimed games. Blizzard Entertainment’s
track record includes twenty-one #1 games and multiple Game of the Year
awards. The company’s online-gaming service is one of the largest in the
world, with millions of active players.

* Some exceptions apply with regard to certain regions and languages,
and digital platforms associated with linear-media rights holders.

Cautionary Note Regarding Forward-looking Statements: Information in
this press release that involves Blizzard Entertainment's expectations,
plans, intentions, or strategies regarding the future, including
statements about the third-party streaming-platform license with Twitch,
including the covered programs and events and the Twitch Prime
member in-game benefits, are forward-looking statements that are not
facts and involve a number of risks and uncertainties. Factors that
could cause Blizzard Entertainment's actual future results to differ
materially from those expressed in the forward-looking statements set
forth in this release include unanticipated product delays and other
factors identified in the risk factors sections of Activision Blizzard’s
most recent annual report on Form 10-K and any subsequent quarterly
reports on Form 10-Q. The forward-looking statements in this release are
based upon information available to Blizzard Entertainment and
Activision Blizzard as of the date of this release, and neither Blizzard
Entertainment nor Activision Blizzard assumes any obligation to update
any such forward-looking statements. Forward-looking statements believed
to be true when made may ultimately prove to be incorrect. These
statements are not guarantees of the future performance of Blizzard
Entertainment or Activision Blizzard and are subject to risks,
uncertainties and other factors, some of which are beyond its control
and may cause actual results to differ materially from current
expectations.