Victor C-31 Coca-Cola 3-Door Cooler

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The Victor Products Corporation started out as a commercial refrigeration manufacturer in the 1920s. They became well known for producing their uniquely styled, yet functional counter coolers. Victor built a series of counter coolers for the Coca-Cola Company that included one-, two-, three- and four-door styles, in addition to the very rare Victor Kooler Grill.

The C-31 was a 3-door counter cooler. It had a large capacity, able to hold 756 bottles of chilled Coca-Cola. The bottles were placed in the cooler horizontally, positioned on top of each other in alternating directions, to fit together like a puzzle. The doors on the cooler were roll-top style so they could be pushed up out of the way to access the soda bottles. The cooler was available with an optional black laminate countertop. It extended the length of the cooler and served as a sales and lunch counter. There were two built-in bottle openers with cap catchers and all four sides were embossed with Coca-Cola logos.

A restored Victor cooler such as this one would make a terrific retro style bar in a home or business and would also make a great addition to a gameroom or home theater.

This item is not for sale. We show restored items in this blog to encourage discussion, prompt questions and further the hobby of collecting and restoration. We also enjoy sharing the photos of the many items we have restored over the years.

I own a Victor C-31 in mint condition and completely functional. I am moving and must sell it. I’m hoping that you are able to point me in the right direction with regards to were I might sell it (list it) and what price range to place on it.

I too have a Victor C-21 for sale. Several years ago I read from a gentleman on e-bay thay can be worth $8,000 – 12,000 dependant upon condition. He reconditionedcoke machines. Remember that was several years ago. I also have a Westinghouse two top door hinged coke cooler. They both run in great condition.

Victor C-31 3-door coca cola cooler for sale. Middle Tenn. Body is in good shape. Was repainted before I received it. Worked for a while and quit. Don’t know why. Have not tried to sell before, but needs to find a good home. Can e-mail pics if interested, just send me a note niecer59@gmail.com Also have an old Westinghouse refrigerator in good shape, if interested. Have not plugged it in lately, but it was working and lives inside. Use it for storage. Motor located on top.

I have a 4 door victor c45 coca cola cooler that I would like to sell. I have photos. I do not know if it runs, but it looks complete. Very good shape. Have countertop as well…Top has some damage. mrscaley2000@yahoo.com

Posted on here last year and some stuff came up but I still have the victor c-31 three roll up doors and it’s in pretty good condition better than one on eBay right now. Can text me or email me and can send some pix if need be. 804-eightninefour-44eight1 or email bennett3340@live.com

I have a two door roll top victor cooler. It has no coca cola decals, as a matter of fact it is green. It came out of an old bar that just shut down. It runs great but is very dirty and has some rust on the top of it. I would like to get touch up paint and some parts. Does anyone have info on this type of cooler?