You can see on your left before 10:30 (and between 500 and 750 on x-axis of the chart) there's a flurry of trading activity. Then it stops and starts again at 10:30 when the report officially comes out.

That shows that some people had the information to trade on and some people didn't.

Pretty nuts. This next chart is just gorgeous. It shows everyone and their mom jumping into the trade over time. What you really need to pay attention to is the blue on the bottom. That's where the price is — the right price.

The more people hit the right price ("hit the bid"), the bluer and/or darker it gets.