Media Campaigns from NPCA and WildAid

The National Parks Conservation Association launched a series of print ads that depict national park icons in the form of mock blueprints. The reason? To emphasize that once a structure is destroyed, it's gone forever. Mock blueprints feature Delicate Arch at Arches National Park in Utah, a two-million-pound sequoia tree from California's Sequoia National Park, and Yosemite Falls from Yosemite National Park in California. The words, “It's Not Like We Can Make New Ones,” are “stamped” in the corner of each ad. Young & Rubicam Chicago created the PSA campaign.