Pages

Sunday, March 1, 2009

You can't escape the flankers, it seems:"In March, Calvin Klein will be launching CKIN2U HEAT. The inspiration for this limited-edition duo of fragrances is ‘the sexy atmosphere of a midnight swim (…) far from prying eyes.’ The bottles are graced with a ‘glossy sheath’ that’s pink for the young woman’s perfume (an exotic fruity floral) and blue for the young man’s scent (a fruity-aromatic cocktail). Eau de toilette 3.4 oz., price: 51 euros"

4 comments:

In England, the habit of some low-minded youth for texting each other constantly with the most foul and illiterate messages is a language of its own, liberally called "fucktard".

As much as I'm starting to realize how easy it is to criticize the strategies of perfume branding, without being constructive or understanding the difficulties behind it (the recent discussions on Guerlain), this is really just unspeakably vulgar. Dear God, that advert. Why don't they just show them coital and naked? Why pretend at decency?

There would be something delightfully ironic if the juices were good (oh, my perfume? I use CKIN2U Heat!), but that's not likely, is it?

The British have a lot of colourful language for things like that, it's always amusing ;-)

I don't have qualms about decency (it all depends on what one is selling, of course) but the pose seems contrived and the female body ridiculous in its plasticized glory and lack of head (The Headless Horseman must have been busy, eh?)It looks uninspired. The word "heat" equating sex is so...done.

if it's "far from prying eyes", then why the h3ll are we privy to it through the ads??But I agree. There's a perverse enjoyment in seeing what comes next: fruits in masculine juice, obviously. O la la!

Elena Vosnaki is executive editor of Fragrantica.gr, the leader in fragrance information in Greek, as well as a senior editor for the top english-speaking Fragrantica.com webzine.

Vosnaki has been Fragrance Expert on About.com and the Perfume History Curator of the Be Open Foundation exhibitionThe Garden of Wonders, A Journey in Scents in Milan. Her writing has been twice shortlisted in the FIFI Editorial Excellence Awards and is extensively quoted by authors. She is an evaluating expert on Osmoz.com.

Perfume Shrine is an award winning blog of 1000s of fragrance reviews (modern, niche, classic, vintage), articles on perfume history and aroma materials, comparisons of scents, interviews with perfumers & the fragrance industry, perfume shopping as well as scented travel memoirs, fine cuisine, tips on building a fragrance wardrobe and musings about the pleasures of the senses.