How to get best apps: why users install or delete your app

It has been said many times that the overall number of apps available in the app stores is 6 million as of March 2017. However, there are 35 apps in an average user’s smartphone. We decided to find out how to get your app into these 35 lucky ones.

According to Google Study, the lack of storing space is the second most popular reason to abandon an app. Word of mouth is still the most trustworthy source of new apps. 51 percent of users discovered apps through family or friends. Though 48 percent found new apps through app store search engines. So, do not forget about ASO.

When it comes to app installation, the price is the most important factor. Privacy and information security follow it. Hewlett Packard Enterprise Mobility Security Report studied 36,000 apps and found out that 96% of them failed at least one privacy test. So, pay attention to the security. Other aspects that influence users’ decision are a description, memory use, reviews and ratings and how often they will use it.

50 percent of users have never paid for app download. So, pay-at-once monetization model hasn’t proved to be efficient. Although there are ways to make users change their minds. If you have content or features they need or can offer an ad-free version you will probably get your money for the app download. And of course, if you are unique and all alone in your market sector, you have every chance, too.

Google states that an average user has 35 apps installed. One in two of those apps is used regularly.

Users will choose apps rather than mobile websites if they are for:

1. games,

2. physical activity tracking,

3. organization, music,

4. navigation,

5. finance management,

6. weather check,

7. photos.

When it comes to internet browsing, search for travel, restaurant, or entertainment, mobile sites are preferable.

As it turned out, user interface (UI) and user experience (UX) will make users love your app. Another loving factor is novelty. To bring your app to the top, you also need personalization, a wide range of features, and secure sign-in access.

Users also encourage notifications if they are useful, like the ones about a purchase being delivered, upcoming reservation or appointment reminder, new discounts and offers.

When users clean up their memory and your app takes too much or when they don’t need it anymore, they abandon it. However, if you take your efforts and improve the app, 91 percent of the users are ready to give it the second chance.

Create the app is the first step, promote the app is the second one. Finally, you need users to install it and keep using it. Take care of how much memory your app uses, how user-friendly and secure it is, and what unique features and personalization it can offer. By doing so, your users will be loyal.