Fans combing over Capcom's website following the announcement of Ultimate Marvel Vs. Capcom 3…
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Regarding the leak, Capcom felt it best to acknowledge the elephant in the room, and then refuse to talk about it.

"Because we're all adults here, you all know there are only four characters announced so far," Niitsuma said, to laughter.

The new news: There will be more alternate costumes for each character, Niitsuma said, representing the designers' desire to deliver more than a color swap, said Marvel's Chris Baker. Phoenix was used as an example, showing a wardrobe of six costumes, showing the base white/yellow and blue/gold combinations found in the standard Marvel vs. Capcom 3, adding suits found in her appearances in New X-Men, X-Factor from the 1980s, and Age of Apocalypse (in which her hair is not short, but she still features the Phoenix symbol over her eye.)

Further, "evil versions" of characters, inspired by the 1990s Super Nintendo game War of the Gems will make their way into Ultimate Marvel vs. Capcom 3. Evil Hawkeye, Iron Man and Wolverine were shown.

As they did last year at Comic-Con, Marvel and Capcom battled it out at the end of the panel, each side choosing a gamer from the crowd to represent them. Baker picked Dios -X-, whom Killian recognized as a top-flight MvC competitor, accusing Baker of planting a ringer in the crowd. Indeed, Dios (a San Diegan) prevailed with a lineup of Doctor Doom, Storm and the Sentinel, finishing with Doom K.O.ing Hsien-Ko.

"The new tweaks they've put in, they've done things they really need to do with the game," Dios said later. He specifically cited the ability to use X-factor while midair, not just on the ground.

The expansion of that capability "adds a new dimension to chaining combinations," Niitsuma told the audience. "You will have to revamp your fighting strategy."