The series will feature aspiring food entrepreneurs pitching their food-product inventions to a panel of industry experts, with the ultimate victor receiving a nationwide launch in a major grocery-store chain.

The panelists will act as mentors to the contestants, offering their critiques as the competitors hone their ideas before presenting their concepts to a top supermarket buyer.

The series, which has been picked up for 10 episodes by Lifetime, is produced by the Weinstein Company (also responsible for the similarly structured "Project Runway") and Studio Lambert ("Undercover Boss").