On the morning of the 22nd of July, Love Home Swap CEO Debbie
Woskow kicked off the 10th Collaborative Consumption
Europe panel discussion with a focus on "Is the Collaborative
Economy Still on Track to be the Next Big Trend?"

We would like to say a big thank you to everyone who made it to
our latest (tenth) Collaborative Consumption Europe event
last week. Another successful event that can be chalked up to the
organizers of CCE and of course, all of you who came out in
attendance.

With the brekkie sandwiches and coffee in abundance (thanks to our
sponsors Osborne
Clarke), conversation was flowing effortlessly. We met some
very interesting folk like the San Francisco based TaskRabbit, and our new go-to
going out app Explovia. The
ladies from TaskRabbit had arrived recently to set up their first
international office outside the USA, and the Managing Director
from Explovia and our CMO had a nice chat about Explovia's impact
on the Camden nightlife.

Half an hour later it was time to finish feeding our faces and
getting caffeined up as we were ushered into the conference room
with a "pinch-me-I'm-dreaming" panoramic view of St Paul's. Love
Home Swap CEO Debbie Woskow kicked the event off by reminding us of
the opening theme: Is the Collaborative Economy Still on Track to
be the Next Big Trend?

DW: What models work in the sharing economy?
The panel discussed this topic at length and the key points made
were that:

- We are now dealing with services in a "H2H - human-to-human"
marketplace and "dismantling traditional ownership and rental
concepts"

- The sharing economy "gives a massive range of options to
consumers across a wide array of sectors - large and small"

- Lines are being blurred - consumers can become businesses
overnight, driving a paradigm shift in long-established business
models

DW: How do you scale collaborative businesses?

Panel:

- "Focus on early adopters"

- "Be transparent and open about your business model - avoid any
hidden costs or charges"

- "You have to be able to communicate and establish trust in your
business model - and across your community"

Other questions asked during the panel discussion included: "Are
there any collaborative models left to be developed?". Plus some
more light hearted responses to: "If you could make one thing
happen in the peer-to-peer economy this year, what would it
be?"

The next panel discussion will take place on 8th October 2014 at
One London Wall around Insurance, Trust and the Sharing Economy. Be
sure to follow us on Twitter @LoveHomeSwap and our
hashtag #collconseurope to find out more about
upcoming events.

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