President of the the # 1 Mixed Martial Company in the world, the Ultimate Fighting Championship.

He is considered by many to be a genius, as he took a company that was basically going down the toilet and turned it into a billion dollar business.

Many consider him to be a douchebag, because of his tough guy attitude while having a unisex (girly at least) name.

Dana is characterized by his love for profane laced tirades and his ambition of destroying anyone who doesn't go along with his ways. He single handedly annihilated many of his competitors such as EliteXC and Pride Fighting Championship, for example.

Loves to use the words "shit, fuck, motherfucker, fucking retarted and fuck you".

He also hates Tito Ortiz.

Dana White :" You fucking dumb bitch, fuck you!"

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Dana White: "So you think you want to be a fucking fighter?"

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Dana White:" This guy is abso-fucking-lutely fucking retarded."

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Dana White:" Tito is a fucking idiot."

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Look at fucking douchebag who thinks he's a badass, he must think he's Dana White.