At Principle M, we mainly offer made to measure suits, shirts, coats, and so on, as well as accessories. The majority of our clients meet us at our shop in person to commission orders. However, we have had a growing client base online who purchase our accessories on our Taobao webshop. A lot of guys […]

B&Tailor is coming to Beijing for their sixth truck show at Principle M on November 24th & 25th. Our friends and customers had a great time with the guys from B&T in their previous truck shows. If you have any questions or would like to make an appointment, email us at info@principlem.com

B&Tailor made their fifth trip to Principle M in the end of June. We had a great time with the guys from B&T as well as our dear friends and customers. Check out our video that Nicolas filmed and produced, it gives a great idea of the vibe over the weekend. We are looking forward […]

Chad and Changhoon will be back in Beijing this weekend for another Bespoke Trunk Show. This time Chad will also bring a limited quantity of his Chad Prom double-inverted-pleat ready-to-wear jeans as well. See you guys here as well as our clients for fittings. If you are interested in the jeans or dropping by to […]

2017 was a fantastic year and it is a little bittersweet to say goodbye. One of the biggest steps we’ve made in our short history of three-and-a-half years in operation was the move to our new showroom in Beijing. We worked with MDDM, an Italian-German Architect Studio in Beijing to design the space. We wanted […]

Chad & Changhoon will be back in Beijing again December 9-10th for bespoke fittings, new orders and some fun with the Principle M team. For new orders, call or email Principle M info@principlem.com +86 (010) 8405-9158