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More ad dollars are headed in to social according to several experts, but the social space is increasingly crowded and hard to navigate for many brands. That, according to one expert is where influencers come in. A good influencer can... >>

Two new reports indicate a big shift is happening in the branded space. First, in retail more and more consumers are opting out of interacting with sales associates. That's the word from new SOTI data, in which researchers found 66%... >>

Customer retention is expected by many experts to be the difference in marketers' growth this year because, while more and more customers are buying products online, fewer are returning time after time to the same brand. And, according to many,... >>

According to experts, about half of loyalty programs in the US go unused by consumers, even after they've signed up. In some cases, the program may be too difficult, but in others, it's a question of customer latency and getting... >>

While Dunkin' Donuts has yet to officially become known as Dunkin' or revert completely to their original moniker, their potential change has many marketers wondering how to approach a name change themselves. Here are five tips. ... >>

The 2017 Amazon Prime Day was the largest sales day in Amazon's history, but the success isn't just for ecommerce brands. One expert explains what customer relationship managers should take away from the numbers. ... >>

Earlier this month, Dunkin' Donuts began testing a change to their name, cutting off the 'Donut' part to simply be Dunkin'. While brand changes like this are never approached on a whim, even the best planning in the world can... >>

When it comes to shopping - either online or offline - it turns out brand trumps store. That, according to new data from Astound Commerce. Their research shows that customers are increasingly brand loyal, but they aren't showing the same... >>

As marketers come to realize the value of brand experiences they are shifting spend, with more than one in three CMOs expecting to allocate as much as half of their budget to brand experience marketing over the next three to... >>

Redemption continues to be a sticking point for many loyalty programs. In fact according to one new report, club members who redeem their points are 2x as satisfied as those who do not, and yet about 20% of loyalty club... >>

For businesses to create loyal customers in today's convenience-driven battleground, they need a more efficient way to direct customers to suggested solutions, tools and actions throughout the customer journey. A big part of that: how customers want to communicate with... >>

Rewards are mandatory in loyalty program success, but according to one expert, convenience may be just as necessary. In fact, 8 in 10 shoppers say they'll switch brands after a single bad experience - and inconvenience is on the list... >>

When it comes to loyalty programs, most bank customers don't feel rewarded. That's the key takeaway from new Collinson Group data which shows that only half of bank loyalty program members feel they're rewarded for their loyalty. ... >>

With tools such as social and video at their disposal, today's marketers are better placed than ever to forge emotional bonds with consumers. New data released by Customer Thermometer provides consumer insights to enable marketers to strengthen that emotional bond.... >>

As expectations for more personalized customer interactions skyrocket, companies will need to carefully consider how they communicate with customers, prioritizing personalized communication in preferred channels over hitting channels with massive audiences, hoping to reach them. ... >>

New data out from inContact underlines what many businesses already believe: poor customer influences shoppers to switch brands. Researchers found that 8 in 10 shoppers 'are willing to switch' brands because of poor customer service interactions. ... >>

The key to loyalty could be mobile. That's a key takeaway from new data out from 3Cinteractive; their researchers found that most consumers (62%) are influenced to buy when loyalty programs have mobile functionality. ... >>