In messaging and branding there’s no greatness where there’s no simplicity. Echoing the simplicity of the “I Like Ike” messaging with the simple elegance of Nike or Apple branding, our TRUSTED branding attached our candidate, Ted, to a quality most voters wanted in their next president: Trust.

The result was the TRUSTED logo that helped to define the campaign with a single word.

How do you get your message to stand out in a crowded field, and at the same time make an important argument about a controversial and racially charged issue? Invasion did just that, and made history by being one of the first political ads to crack YouTube's top 10 ad list.