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After initially speaking with the artist and entrepreneur for VICE about his fashion collaboration with Coca-Cola, Ekocycle, we rejoined forces via Skype to discuss his role in the creation of the world’s first “smartcuff.” Find the entire article at The Style Con.

“With the the launch of i.amPULS, artist and entrepreneur will.i.am has created the first wearable smartwatch that is a phone in of itself rather than simply using bluetooth, and this isn’t something you’d find at Radio Shack. “On a guy it fits snug. On a female it fits the way a Chanel or a Louis Vuitton or a Gucci cuff would fit,” will.i.am told me via Skype hours before the launch of the product during the keynote speech at Dreamforce 2014 in San Fransisco. “A little loose, the way Rihanna rocks her Chanel cuff.” I spoke with will.i.am about the gadget fills a hole in the technology marketplace — with fashion”