Pharmaceutical & Health Clients

Retail Clients

Pro Bono Partners

Case Study: Starbucks RED

Case Study: Starbucks RED

Overview

Raised awareness of Starbucks RED by creating an impactful media campaign through display, social and paid search marketing.

Strategy

Good Apple increased video views, event RSVPs and social interactions with Starbucks RED through high-reach partners like NYTimes, Facebook, Google and YouTube.

Results

As a result of our coordinated display, social and search campaigns, we generated:

245,000,000 impressions through Display & Search

276,000 clicks to red.starbucks.com

885,000 video views

652,000 Facebook event RSVPs

320,000,000 Facebook Viral News Feeds (FB record)

1.2MM virtual drinks passed

2.5 MM branded searches

Case Study: Birchbox

Case Study: Birchbox

Overview

Launched in 2010, Birchbox is the discovery commerce platform redefining the retail process by offering consumers a personalized way to discover, sample, shop and learn about the best products and brands available.

Challenge

Birchbox hired Good Apple Digital to increase subscriptions and ecommerce orders on birchbox.com.

Results

Average monthly joins have grown 144% between Q2 and Q4 2013 (to-date)

CPA has decreased 50% from campaign launch in 2/2013

Case Study: Zola

Case Study: Zola

Overview

Launched in 2013, Zola is a wedding registry platform, designed for the modern couple. Zola provides a new way for couples to create and customize their wedding registry for housewares, couple experiences, honeymoon funds, and cash funds.

Challenge

Zola hired Good Apple Digital to increase registrations on Zola.com.

Solution

Establish campaign efficiency through paid search and social channels including:

30x increase in daily conversion volume, 88% improvement in Registration CPA and a 12x increase in click to conversion rate since campaign launch

Case Study: Own It

Case Study: Own It

Overview

Among adults, the Harvard/NIMH National Comorbidity Survey Replication found that 4.4% of adults, ages 18-44 in the US, experience symptoms and some disability from ADHD. Yet millennials lacked a credible, nationally known personality with whom they could connect. Shire's response was last June's "Own It" campaign, an unbranded effort featuring as its celebrity spokesman Adam Levine, lead singer of the pop-rock band Maroon 5.

Strategy

The primary goal of Own It was plugging the knowledge gap in this demographic. Second was to motivate Gen Y-ers and adults who were previously diagnosed with ADHD to take an online quiz at OwnYourADHD.com, then talk with a doctor. That URL takes users to consumer health portal EveryDayHealth.com, where they can take the quiz developed by Psych Central, an online mental health network.

Lead media agency Good Apple also spread rich media and banner placements across MTV.com, Hulu.com and NBC.com. The agency was so accurate with placements, in fact, that some older ADHD patient advocates-who make it their business to track marketing activities-had not seen the campaign (see sidebar below, Patient POV).

Results

500,000 quiz completes; more than 31,000 opt-ins to receive an ADHD Action Guide; more than 42 million views of the campaign video; and 93 million total impressions, including search, mobile and display.