You start out in 1954 by saying, "Mark, mark, mark." By 1968 you can't say "mark"—that hurts you. Backfires. So you say stuff like they've never wrestled, funny ain't money, and all that stuff. You're getting so abstract now that you're talking about the It Factor, and all these things you're talking about are totally economic things and a byproduct of them is that marks get hurt worse than smart fans. And subconsciously maybe that is part of it. I'm not saying that. But I'm saying that if it is getting that abstract, and that coded, that we are doing away with the mark problem one way or the other. You follow me—because obviously sitting around saying, "We want to book this," is much more abstract than even the "you never wrestled" thing, and a hell of a lot more abstract than "Mark, mark."