But he knew if he wanted to stand out from the crowd, he needed to build a name for himself – a personal brand. So Dave set out on a personal branding campaign, using online and offline tactics to network, demonstrate his expertise and show the value his own brand could bring to potential employers. Dave took sometime out to share his personal branding tips. Stay On Top of It.

Smart Business, Social Business (Que) might just be the most thoroughly researched book on the larger topic of social marketing. Hell, had Smart Business, Social Business not been bound with cardboard and filled with parchment, I wouldn’t even have known what to call it, because Brito’s first book felt more like transcribed consulting services than it did a business title. Then: boom!

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RECENT POSTS

AUGUST 4, 2014
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B2B LEAD GENERATION BLOG[Books, Eloqua] Lead Generation: It’s all about building relationships

JULY 17, 2014
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IT'S ALL ABOUT REVENUE[Books, Eloqua] 6 Tips From John Legend To Help Your Strategy “Get Lifted”

JUNE 16, 2014
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IT'S ALL ABOUT REVENUE[Books, Eloqua] How To Start A Conversation To Keep Visitors On Your Web Site

by Joe Chernov | Tweet this We recently deconstructed why some of Eloqua’s 280 blog posts generated considerably more views than others. It means if you engage in content marketing (creating e-books, infographics, videos – that sort of thing), the assets should first appear on your blog , and you should standardize linking to your blog from all of your social outposts. Whenever major news breaks in our industry, Eloqua’s CEO Joe Payne is the first to comment. Reductionist writing for lazy marketers. Then we came up with six absolute locks for triggering views.

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WEBBIQUITY

AUGUST 12, 2012

[Books, Eloqua] Book Review: Revenue Engine

In the foreword to Revenue Engine: Why Revenue Performance Management is the Next Frontier of Competitive Advantage by Steve Woods and Alex Shootman, Eloqua CEO Joe Payne writes that “This is not a book about marketing. This is a book about the only thing that matters: revenue.” It’s not about sales. Your marketing emails had better provide value.

Steve Woods , Eloqua. Steve is one of the most brilliant marketing strategists I know, and co-author of a new book, Revenue Engine. The trick in using social media monitoring tools is not to automate “fast, shi**y answers as Steve put it, but rather to find the right person to respond. Tap your internal subject matter experts and help them create personal brands.

Some choose historical figures, other folks they know personally. Not to mention he’s a personal business hero of mine.” He went on to ‘write the book’ on how best to influence people and coined the phrase, ‘People rarely succeed unless they have fun in what they are doing.’ Some play for cash, most just want the bragging rights. Who would be your first pick?

He frequently writes about using content effectively and getting the most from it. This is an adaptation from the book “The Seven Habits of Highly Effective People”. Make your content Practical and Personal. Practical and Personal Advice is Memorable” We like things that apply directly to us. Get organized: Figure out what you want to communicate and how you want to communicate it before starting the writing process. To get shared, be practical and personal, simple, and controversial. Follow Josh on Twitter @jhaynam.
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After all, the person drowning in information clings to trusted sources – and influencers trade in trust. Microsoft’s PR team found that one person – TechCrunch’s Michael Arrington – triggered considerably more awareness for the launch of Bing than did The Wall Street Journal. Being an influencer (also known in some industries as a “tastemaker”) yourself is a sure-fire way to get recognized by other influential personalities. Try to form a real relationship, one built on mutual value transfer and personal familiarity. The key is to keep it sincere and personal.
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About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 50 Ways To Make 2011 Rock January 5th, 2011 | By Jeremy Victor For the last couple of years as we have been mired in the uncertainty surrounding the end of the recession and the tough economic times that seem to be lingering, we’ve fought for the survival of our jobs and companies, we’ve worried more, and we’ve become more stressed. Return to core messaging. Get buy-in first. All
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[Books, Eloqua] Lead Generation: It’s all about building relationships

Brian is an old friend of mine, CEO of In Touch, which is a MECLABS company and an author of the industry defining book, Lead Generation for the Complex Sale , which I think you started writing probably 10 years ago, is that right Brian? want to ask you about the book. It was certainly a book that changed the way that I think about demand generation in so many ways and you were, really as I started a blog on demand generation, I look to your writing as an example for the right thing to do and you are still bogging and podcasting today a decade later.
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[Books, Eloqua] B2B Lead Generation | Top 10 Guest Posts You May Have Missed

As the President of the lead generation company Find New Customers , I’m often invited to write for other blogs and to do book reviews. RPM with the Fearless Competitor (video interview on Eloqua blog). Demand Generation Predictions (Eloqua blog). Personality: The Missing Ingredient in B2B Marketing Today (SavvyB2BMarketing). Guest posts are a great way to promote your company and be thought of as a thought leader. They are also very useful for search marketing, because they provide inbound links. To make it easy for you, I compiled a list here.
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