While the men tend to wear clothing that bears logos on the shoulder, companies are customising clothing for female tennis players with advertising brandished across the chest, suggesting this is the area many tennis fans' eyes are drawn to.

Look, we all know where men's eyes are drawn to when they look at a woman. The real question is: how they are supposed to display their logos on women's eyes? Since that is nearly impossible, they're putting them on the boobs and just hoping that people accidentally notice them.