BPA introduces Brand Comparison Tool

Shelton, Conn.—BPA Worldwide has launched its online Brand Comparison tool, which allows ad agencies, media buyers and publishers to compare circulation data for two or more BPA-audited titles.
All BPA business and consumer media members reporting circulation data are included in the tool, which is free to registered users of the BPA Reports Library.
The tool enables users to search, analyze and compare data such as market served; total average circulation; paid or nonpaid and request or nonrequest circulation; and one-, two- and three-year qualified circulation.