LOVELY to see Sir Geoff Hurst (right) holding the World Cup this week, giving his views on next year's finals. Although I was slightly confused with his quote: "You can't buy winning the World Cup. It's priceless."

Sorry Sir, but I think you'll find it isn't priceless. In fact your 1966 World Cup victory came at the specific price of £279,350. That's £150,00 for selling your winners' medal, £91,750 for your winning shirt and £37,600 for your winning cap. Which means the only thing that's priceless, if you don't mind me saying so Sir, is your bleedin' cheek.