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APA Guest Speakers at P&G Annual BCs Event

The Airport Promotion Agencies (APA) network participated with a conference on High Spenders Nationalities in TR as a Guest Speaker at the P&G Prestige Annual BCs event, which was held last February in Lisbon.
The APA organization, which is specialized in providing staff for international airports, was represented by Aridj Jaber, Commercial Manager of Spirit Hosting & Promotions, and Márk Zala, Country Manager CZ & SK at Rafinanz Promotions.
The conference entitled How to Approach Russian & Chinese Shoppers in Travel Retail did focus on the best tips and tricks to build a strong relationship based on trust between the beauty consultant and the target customers, always considering cultural and language barriers as well as their perfumes preferences.
The APA and Procter & Gamble are currently working together in the framework of a Service Level Agreement that guarantees quality standards in various markets, thus the APA was delighted to have this chance of reinforcing its cooperation with one of the most prestigious brands in the industry.

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