Aptimus Announces Breakthrough in Direct Response Ad Widgets

SAN FRANCISCO, CA -- (MARKET WIRE) -- March 27, 2007 -- Aptimus, Inc. (NASDAQ: APTM), the
Point-of-Action online advertising network, today announced a breakthrough
in direct response advertising formats for the Internet. Aptimus has
successfully merged the best of rich media and web site interaction
presentation formats with the best elements of its lead capture, validation
and optimization platforms to create totally new multimedia ad formats that
brand, position, sell, and generate leads for major advertisers.

Aptimus' new direct response ad units enable advertisers to combine rich
media including video, audio, flash and any number of interactive elements
with full lead generation capabilities. These high functionality ad
"widgets," as the Company refers to them, are unique because they offer the
rich functionality of the most interactive web site, yet can be
merchandised and presented through the Aptimus publisher network using its
proprietary optimization, validation and targeting capabilities. This
provides the highest level of customer engagement to the Internet consumer,
significant lead quality and branding for the advertiser, and high
monetization for the publisher while keeping the consumer on the
publisher's own web site. "We are bringing the best in lead generation and
optimization technologies with the advances made in rich media ad formats
to create breakthrough ad widgets for the new Internet 2.0 economy," says
Michael Sullivan, the company's SVP of Marketing and Media Services. Over
the coming months, all Aptimus advertisers will be encouraged to evolve
toward these approaches. These new placement formats are immediately
available across the Aptimus
Point-of-Action network. To see these ad formats in action, visit
http://www.aptimus.com/ad_widgets.shtml.

"We have worked hard to develop a truly groundbreaking approach to direct
response advertising online, and these new ad widgets open a realm of
exciting potential for our advertisers and publishers," said Rob Wrubel,
Aptimus' president and CEO. "We've also recognized that consumers want
greater control over their media and marketing experiences and we believe
these highly permissive ad units will be appreciated by consumers as well,"
concluded Wrubel.

About Aptimus, Inc.

Aptimus is the Point-of-Action™ online advertising network that reaches
engaged users by placing offers in the transactional areas of Web sites
they trust. Supported by category-leading Web sites, the network consists
of ten targeted channels that reach over 10 million highly valuable
consumers each month. The company's proprietary optimization technology
presents advertisers' offers on the Web sites where they reach the right
consumers, automatically targeting based on prior consumer response in each
location and each individual consumer's demographics. Aptimus' current
advertisers include many of the top 500 marketers such as Procter & Gamble,
Nokia, Dell, Vonage, SC Johnson and Carnival Cruises. Aptimus has offices
in San Francisco and Seattle, and is publicly traded on the NASDAQ GM under
the symbol APTM. More information on Aptimus is available at the company's
Web site at http://www.aptimus.com.