APC Xplained

We translate complicated 'doctor speak' into an entertaining and engaging language – so that every person regardless of age, gender, culture and condition, can have access to medical information they can understand.

Many patients are confused about their diagnoses, and lack a proper understanding of their conditions and treatments. There is a disconnect between the language that doctors use, and patients understand – which leads to a sense of hopelessness and anxiety for people at an often very difficult time in their lives.

We believe there is a better way. We believe all patients should feel informed and empowered – in order to become truly engaged in their personal and medical decision making.