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PLEASE NOTE: THIS PROMOTION IS OVER. THANKS!

Have you ever gone on safari in Africa?

Been trained by world champions?

Crossed the Atlantic on a 119-foot schooner?

Taken a private tour of an Indian archipelago, complete with tigers, crocodiles, and… Miss India?

Now you can. Or… if you simply want thousands of dollars of cutting-edge gadgets, you can have those, too.

Welcome to “The Land Rush,” intended to be the largest book promotion in history…

The goal of this post is to offer the prizes of a lifetime, and to help The 4-Hour Body beat The Guinness Book of World Records on The New York Times bestseller list. Every package is worth at least twice the cost of the books, often up to 10x. More than $4,000,000 in prizes are up for grabs.

Every year, Guinness owns the NY Times list the week of 12/14. This year, I want that to change.

This is THE promotion for the book, and it will not be repeated. Pub day will not offer anything better. My World Series starts now.

IMPORTANT NOTES:

– For the NY Times, the book bonuses can only apply to HARDCOVER copies shipped to US addresses. Sorry!

– Copies of the new book will all ship starting 12/14. All bonuses will be delivered the week of 12/14 (digital) or the week of 12/21 (non-book physical goods).

– For the Barnes and Noble signed copies, it says “Signed Edition” on the “Overview” tab of the page.

– If you don’t need all of the books you buy, I am happy to donate the remainder to a worthwhile organization (library, school, company, event, etc.) on your behalf.

This giveaway lasts exactly 48 hours and ends at midnight on Sunday. It’s strictly first come, first served, and “limited to 5 spots” means the sixth person doesn’t get it.

PLEASE NOTE: THIS PROMOTION AND THE CONTEST ARE OVER. THANKS!

I hope you enjoy this as much as I enjoyed putting it together. Grab what you can!

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If you can’t afford the Superman Showcases listed above, here’s your chance to win whatever isn’t bought: promote The 4-Hour Body like your life depends on selling 50,000 copies (without spamming), and describe what you did in the comments. The same 48-hour deadline applies. Try and measure the impact (clicks, sales, etc.) whenever possible, and put “CONTEST” at the top of your comment.

This offer is only available to those with shipping addresses in the United States. If you live outside of the US, you can use http://www.hopshopgo.com/ (HSG). It’s a simple service that allows non-U.S. customers to have goods delivered to a U.S. address, from which HSG forwards them to wherever you live.

– “Find Your First Profitable Idea” with Ramit Sethi ($100 for full course)

– Digital copy of ‘The 4-Hour Workweek’ ($20)

– Slow-Carb Cookbook ($20)

Total value: $340 (for $80 of books)

INSTRUCTIONS:Book your spot on EventBrite This offer is only available to those with shipping addresses in the United States. If you live outside of the US, you can use http://www.hopshopgo.com/ (HSG). It’s a simple service that allows non-U.S. customers to have goods delivered to a U.S. address, from which HSG forwards them to wherever you live.

INSTRUCTIONS:Book your spot on EventBrite. This offer is only available to those with shipping addresses in the United States. If you live outside of the US, you can use http://www.hopshopgo.com/ (HSG). It’s a simple service that allows non-U.S. customers to have goods delivered to a U.S. address, from which HSG forwards them to wherever you live.

– “Find Your First Profitable Idea” with Ramit Sethi ($100 for full course)

– Digital copy of ‘The 4-Hour Workweek’ ($20)

– Slow-Carb Cookbook ($20)

Total value: $1,623 (for $480 of books)

INSTRUCTIONS: Book your spot on EventBrite. This offer is only available to those with shipping addresses in the United States. If you live outside of the US, you can use http://www.hopshopgo.com/ (HSG). It’s a service that allows non-U.S. customers to have goods delivered to a U.S. address, from which HSG forwards them to wherever you live.

INSTRUCTIONS:Book your spot on EventBrite. This offer is only available to those with shipping addresses in the United States. If you live outside of the US, you can use http://www.hopshopgo.com/ (HSG). It’s a simple service that allows non-U.S. customers to have goods delivered to a U.S. address, from which HSG forwards them to wherever you live.

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Having trouble reading the slides? Just click the Menu button and select “View Fullscreen.”

– An evening in San Francisco with Tim to discuss anything you want. This could be a two hour dinner at one of Tim’s favorite restaurants, followed by two hours of talking over wine, or something as wild as enjoying a trampoline park after overdosing on green tea. You’re welcome to invite one friend or colleague to join in on the fun. Tim’s most recent 60-minute speaking engagements range from $60,000 – $80,000, and he rarely does consulting. This is an exclusive offer. Included FOR 1-PERSON: Hotel, food, drink, and roundtrip economy airfare from anywhere in the U.S. (Priceless)

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– Ultrarunning trip with world-class ultrarunner, Marshall Ulrich. Marsh is offering two possible trips for any runner that wants to improve their skills. First option is a day cruise to the Galapagos in January, 2011 or dates of the winner’s choosing. Second option is The Dreams in Action Running Camp in Death Valley in October, 2011. Roundtrip economy airfare included. See above Slideshare for more details. (Priceless)

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– Two week wellness and writing retreat in Italy. A unique experience to live and work (both creatively and personally) in one of the most beautiful, expansive natural locations in the world. From June 12-25, 2011. Roundtrip economy airfare included. (Priceless)

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Having trouble reading the slides? Just click the Menu button and select “View Fullscreen.”

– Spend an afternoon in NYC learning Brazilian Ju-Jitsu and grappling from Marcelo Garcia, the 4-time world champion who is widely considered to be one of the best pound-for-pound submission grapplers in the world. This will include private lessons. Afterwards, enjoy lunch or dinner with Josh Waitzkin, world chess master, subject of the film Searching for Bobby Fischer, 5-time national champion & 1-time world champion in Tai Chi Chaun, and author of The Art of Learning. (Priceless)

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Having trouble reading the slides? Just click the Menu button and select “View Fullscreen.”

– 10-day “SamaSundarbans” trip to West Bengal with Tim Ferriss and two companions, where you will meet some of Samasource’s Service Partners and experience the beauty of India. After two days visiting Samasource’s Service Partners in Kolkata, enjoy a five-day tour across the Sundarbans. Bengali for “beautiful forests,” the Sundarbans are an “alluvial archipelago” of 102 islands settled between the Ganga and Brahmaputra rivers and accessible only by boat. Take a river cruise and observe the region’s diverse wildlife including saltwater crocodiles, bullsharks, and the Royal Bengal Tiger. After enjoying your eco-friendly expedition and luxury lodging in the Sundarbans, journey back to Kolkata and let our field associates and former Miss India Sandhya Chib give you an authentic taste of India! Long known as the cultural capital of India, Kolkata is the main business, commercial, and financial hub of eastern India and burgeoning urban metropolis. After exploring the city’s historical and popular landmarks, enjoy a special South Asian dinner in your honor, hosted by Miss India and special guests. Includes (for three): Accommodations and internal transportation for entire trip in West Bengal, meals during Sundarbans tour, dinner for three with Miss India, Tim Ferriss, and special guests. Does not include: Airfare to and from India. (Priceless)

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– Explore the beauty of Kenya, home of the Masai Mara National Reserve, and Mount Kenya. Leila Janah, founder and CEO of Samasource, will accompany you and Tim on this ten day “Samasafari,” which includes two days meeting Samasource’s Service Partners in Nairobi and eight days exploring Kenya’s wild side! Take your sense of adventure to new heights on a trekking tour of Mount Kenya, Kenya’s tallest peak at over 17,000 feet, and surrounding national parks. Don’t miss the chance to see Mount Kenya’s magnificent glaciers in their last years, before they disappear forever. After your trek around Mount Kenya, relax and experience the breathtaking wildlife of Kenya during a safari through the Masai Mara, home to a diversity of wildlife including large prides of lions, cheetahs, leopards, hyenas, and more. With its rolling grasslands and wide-open savannah, the Masai Mara promises a picturesque African safari experience. Accommodations and meals during the safari will be provided by your Masai Mara safari lodge. Finish your trip in Kenya on the beautiful beaches of Lamu, Kenya’s oldest living town and a UN World Heritage Site. Includes: Accommodations and internal transportation for four in Kenya for trip to Service Partners, Mt. Kenya trek, Masai Mara tour and Lamu trip; meals for Masai Mara tour; park entrance fees; English speaking guide. Not included: Airfare to and from Africa. (Priceless)

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The Big Kahunas: 5,000 and 10,000

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– Two full days in San Francisco with Tim Ferriss. “Experience San Francisco with me as I like to enjoy it. My favorite activities, my friends, my favorite hidden spots — all expenses paid, everything taken care of. You will have a full 48 hours to ask me anything you like, and it’s up to you how much work and how much play you want to enjoy. This will be a San Francisco experience you will never forget!”

– Warriors game with Peter Guber and Tim Ferriss. The first person to purchase the 5,000-book package will have the option, if they wish, of joining Tim Ferriss for an evening at a Golden State Warriors game at Oracle Arena with the new co-owner, Hollywood icon, Peter Guber. Saturday, February 5th is the most likely Saturday home game, and you & Tim would join Peter in the owner’s suite: Golden State Warriors vs. the Chicago Bulls. PETER GUBER has produced or executive produced a long list of award-winning films, including “Rain Man,” “Batman,” “Midnight Express,” “The Color Purple,” and “Gorillas in the Mist.” He has had an extraordinarily varied and successful career, serving as Studio Chief at Columbia Pictures; Co-Chairman of Casablanca Records and Filmworks; CEO of Polygram Entertainment; Chairman and CEO of Sony Pictures; and Chairman and CEO of his current venture, Mandalay Entertainment Group. Guber is now the owner and co-executive chairman of the NBA’s Golden State Warriors and oversees one of the largest combinations of professional baseball teams and venues nationwide. He is also a longtime professor at UCLA and a Harvard Business Review contributor. Learn more about Peter here.

– VIP access to Tim’s next party. Tim is known for throwing great parties and successful events, from Australia to South Africa, with a “who’s who” guest list. You can expect a great time and a high-profile crowd for his next party. Date TBD.

– Elliptigo 8S. The Elliptigo is the world’s first elliptical bicycle. It combines the handling and maneuverability of a road bike with the cardiovascular intensity of running outside. Used by top marathoners, including Dean Karnazes, with a similar training effect as running without injuries. ($2,200)

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Having trouble reading the slides? Just click the Menu button and select “View Fullscreen.”

– The Uberman: Full body testing. This is the big one. Super-exclusive and all-inclusive body testing — genetics, nutrients, hormones — with a top secret start-up. Nothing like this has ever existed before. This offer is not only completely inaccessible to the general public, it’s also unavailable for purchase ANYWHERE IN THE WORLD. Truly a once-in-a-lifetime opportunity.

– Transatlantic Crossing. Sail across the Atlantic with Tim aboard the 119 ft. schooner Argo. Passage starts in Antigua and finishes in Nice, with stops in the Azores and Gibraltar. This is a hands-on experience, taking turns at the helm, holding watches, and being a part of the crew. Participant must be in good health with no serious illness, disability, or previous serious medical history. Includes roundtrip economy airfare from the US to Antigua and back from Nice to the US.

– Personal portrait painting. Be immortalized with your very own personal watercolor portrait, featuring you and one of your obsessions/hobbies. Kelly Eddington (the artist) has had her paintings displayed in galleries throughout the United States, and her work is often noted by Roger Ebert on his blog. ($3,200)

– VIP access to Tim’s next party. Tim is known for throwing great parties and successful events, from Australia to South Africa, with a “who’s who” guest list. You can expect a great time and a high-profile crowd for his next party.

– Elliptigo 8S. The Elliptigo is the world’s first elliptical bicycle. It combines the handling and maneuverability of a road bike with the cardiovascular intensity of running outside. Used by top marathoners, including Dean Karnazes, with a similar training effect as running without injuries. ($2,200)

Related and Recommended

The Tim Ferriss Showis one of the most popular podcasts in the world with over 500 million downloads. It has been selected for "Best of Apple Podcasts" three times, it is often the #1 interview podcast across all of Apple Podcasts, and it's been ranked #1 out of 400,000+ podcasts on many occasions. To listen to any of the past episodes for free, check out this page.

Comment Rules: Remember what Fonzie was like? Cool. That’s how we’re gonna
be — cool. Critical is fine, but if you’re rude, we’ll delete your stuff. Please do not put your URL in the comment text and please use your PERSONAL name or initials and not your business name, as the latter comes off like spam. Have fun and thanks for adding to the conversation! (Thanks to Brian Oberkirch for the inspiration.)

450 Replies to “The Land Rush: 48 Hours to Claim $4,000,000 in Prizes”

Of course I’m one of hundreds of thousands supporting your book launch for the sake of beating the Guinness Book of Records – I have a gripe with them as they denied our World Record breaking Dragon Boat crossing of the English Channel in 2007 because we didn’t have a head or tail on our boat!

(We would have sunk had we fixed those to our boat).

So go for it, That said do you really think an hour with you is priceless?

Just did my best to get this promotion up on time. Not priceless for anyone, of course. The point being, just: I don’t usually sell my time. It’s not something you can buy. Not priceless in the “it’s worth $10,000,000,000+ for an hour with me.” Hope that helps…

@tim – not sure if this is just me but the book doesnt show up in amazon when I search for kindle version but does when I search in google….done on purpose to bump hardcopy sales? Not sure if you’re aware of this

Tim – I got a Kindle edition last week, canceled it today when I saw this post, but then I bought one again after reading the comment saying you will honor ebook sales. So I should be fine right? If not, I can still cancel that and buy a hardcover, but I’d rather not cause I’ve been in the process of cleaning house and getting rid of my physical books. Thanks!

I created an extremely simple android application to promote the four hour body, exposing it to a further 300,000 new android devices every day. This took about an hour from design phase to uploading to the android market.

Over the first day with the only advertising being a wall posting on your official facebook page.

Downloads: 150

Affiliate link clicks: 80

Assuming 9500 (25 percent) of your facebook followers have android phones thats a .015 conversion to downloading the app, not bad when you consider you have to click to comments other than Tim Ferriss’s, which most people aren’t interested in, find the application and download it.

The affiliate clickthrough from a Buy now link in the application is 53% which is also a awesome conversion rate.

As an accidental side effect as of 12/9 the search “four hour body” ranked the application on the first page of google, just under all the dominant portals ie, your website, amazon and barnes and noble. When you consider this happened from an auto generated link (from indexing website androlib) and against websites which have taken serious effort to SEO optimize this is quite an achievement, and without SEO even being considered. I expect this to drop dramatically as other promotors SEO optimize heavily to get a share of this 4 million in prizes, but for no direct SEO effort still a good result.

Tim, if no one has suggested a non-profit to donate books too yet, I would like to throw my organization’s “hat in the ring”. We work to motivate wounded soldiers and teach transitional life skills. We use cutting-edge physical training (kettlebells, body weight training, Systema, and adventure sports) to motivate the body along with personal facilitation and mentoring to motivate the mind. Choice, challenge, and change are the keys – you use a similar ideal. We even have a school to teach our participants how to do this for other soldiers. Your book would be a great help to many of these wounded warriors—even better, come out and talk to them.

Tim – I see a new title in our Everyday Genius Institute series: Think like a Genius Marketer. And your picture is on the cover. 🙂 I agree with many of the comments here that this promotion – and release timing – is pure genius. Good luck next week!

Do you know the dates of your Q&A sessions yet? I will be in Antarctica until late Februrary, and may have trouble connecting, especially via Skype, or any other VOIP service (as the NSF wont allow their use – both a security and a bandwidth issue). If I am not able to attend my particular session, would it be possible to join in a later one if it coincided with my return? These sessions are obviously the most valuable part of your promotion, and are the only reason I would personally need 5 or more copies of your book (although I’ll have no problems finding family and friends to give them to).

What if we want to apply for more than one package? For example, I would die to go on the African Safari, but I would also be happy with the ‘Four Hours with Tim in San Francisco’ package. Should I fill out a separate entry form or will we be notified if we missed the boat? Thanks!

I just purchased 5 signed books from Barnes & Noble failing to realize that I would not get credit for all 5 if not purchased through Eventbrite as it relates to getting bonuses. Is there anyway for me to get the signed books and get the 5 bonus offer?

You may have answered this already but I couldn’t find it in the post or the comments. I purchased 5 copies right after they became available for preorder. Does that mean I am not eligible for this promotion? Do I have to purchase them right now?

I’m going to keep it short and sweet. My approach is simple, and that’s to hit a niche that NEEDS this book. Others might use the same tactics that I’ll provide, but I can guarantee that their target market isn’t as strong as mine.

I’m a professional poker player, mostly online. And I know that my community is generally out of shape and would rather spend most of their time “grinding” for extra money. This market, mostly ages 18-28, do not adhere to the 9-5 and are looking for a lifestyle that you have paved the path for.

I’m only at the beginning stages of my muse, as a matter of fact I’ve finished 4HWW and started it a few days ago (website provided). Now while I can’t drive in enough traffic in the next 72 hours to sell 50,000 copies. I can’t refute that, but instead of focusing on short term goals, I’ll target long-term sustainability.

[x] Discussion threads on the most popular poker forums including twoplustwo, DeucesCracked, and Cardrunners (links can be provided if you’re interested in reading their thoughts). [Exposure = Priceless]

First of all, I say CONGRATS on an amazing idea. This is the type of thing I would be doing if I had your resources! I am envious at the level of grandeur of this whole promotion!

I am a 35-yr old out of shape actor/filmmaker who is in constant pain and can feel my body hating me for the bad diet and poor sleeping habits and lack of proper exercise. The 4 Hour Body is exactly what I have been waiting for! Being a professional filmmaker my first thought is to film everything… so I plan to do both a daily video blog as well as document the entire process of me following your advice to go from the fat, broken down, old-feeling 35-yr old to being the spry, exuberant, full-of-energy 35-yr old that I know I can be!

Great for you, because my before and after will be an excellent resource to show the results one can achieve. Great for me, because I can help get my body under control. I’ll have more energy to pump out more (quantity & quality) works and I’ll be able to get the roles that I want (leading man) as opposed to being stuck being the chubby buddy or homeless man on the street. My weight loss goal is 45 lbs… I hope to be able to discuss the whole process with you sometime.

I made the first feature length movie with an iPhone 4G, now I plan to make even more history along with you and your book!

Just a heads up for UK (and I’m guessing, Europe) orders for the 5-Book promotion: Books-A-Million (booksamillion.com) are handling the shipping, and for international UK orders the shipping methods available to Books-A-Million are “Priority International Shipping (4 to 7 business days)” and “Fastest International Shipping (2 to 4 business days)”. I’m assuming they will opt for Priority International Shipping to save costs, so the books may arrive before the 25th, or at least sometime in December.

You can confirm what shipping method is available for your country by going through the order process on the website. If you’re lucky, the only available shipping method to your country could be “Fastest International Shipping” – you’ll essentially be getting free expedited international shipping.

I’m assuming booksamillion.com will honour their international orders and ship the books on pub day.

This is the most genius promotion campaign i have ever seen. You are leveraging your amazing readers and there interests to get increased book sales. Your readers get free swag and advertisers get to influence a well target segment of the population.

That’s a GREAT question. I will override them and just say this: please participate. I’ll get the books to you overseas if the address is an APO. For the bigger stuff, I might need a US mailing address, but I’m happy to give it a shot.

Sorry to ask this again. Normally I would wait, but the Giveaway is only 72 hours(24 of it already gone) and it takes some time to get a response. It seems the only way to get the prizes is to purchase “4 hour body” through EverBrite. Unfortunately this will make me miss out on the Signed copies at B&N. Is there a way I can get the order through B&N (getting the signed copies) and still get prizes ? or Would submitting B&N receipt do the trick ?

Tim, I bought 10 copies of FHWW during your last promotion, and have yet to hear back from Amy about getting the (signed?) Four-hour Body before it’s released, despite sending her several emails in the last fww weeks. The 12 month dropbox bonus was awesome, but I mainly bought the books to get early access to your new book…

One thing, though–as of 4:25am Pacific Time, I still don’t have a notice about this post in my subscribed email. By the time I just happened to check in, there were 176 comments. For a time-sensitive, limited-slot post aimed at people who are trying to cut back on email-checking frequency–that could be an issue…

Oh–which raises the question: 72 hours from when? I didn’t see a post time or end-time listed (maybe I missed it?), and have no email listing a post time. (Btw, amazon’s price is under the $16 mentioned, but I assume it’s all good.) Again–great idea!

Since there seems to be a bit of confusion about it, If I purchased the book on September 30, and all I applied for was the fundamentals, will I be receiving all 3 (Cookbook, 4HWW, and Ramit Sethi) or will I have to purchase another copy in order to get fundamentals?

In the spirit of the Land Rush, I canceled my Kindle pre-order, made a full book purchase and submitted my receipt. For this extra step, I still receive an e-book, a physical book (which I now will gift) and the ‘Slow-Carb Cookbook’! I think two minutes of extra time was well worth the effort, thanks Tim for the incentive. May you blow away the NYT list…

Tim this is literally the best promotion I’ve ever seen. Its amazing. Your a marketing genius. You should really write the book “4 hour marketing: How to automate your marketing while you’ve already got the lifestyle and body of your dreams”

I doubt Tim will name his next book 4 Hour Marketing. Sitters will just hold onto this URL and (1) wait for him to buy it from them or (2) just drive traffic to advance their interests by leeching off of the Four Hour brand. The red herring technique (very clever) worked with the Four Hour Body, but I don’t know Tim will try that once more. Then again, it will seem like a discontinuation from the Four Hour series. I’m interested in what Tim will do about this.

On another note, I agree that this promotion is ridiculous. My mind literally blanked out when I saw this post. Kudos to Tim, he truly understands and caters to his audience. This offer will definitely convert (sorry, couldn’t think of a better word) people chilling on the fence.

This has got to be the most enticing book marketing campaign I’ve ever seen Tim… truly inspiring for all book authors.

I’d love to push 100 or so books for you on a live webinar (normally get 1,500 – 2,000 to register, and 800 show up live when I sell $1,000 price point products. With your price point, it should convert well over 25% with the bonuses I’d throw in also.) Let me know if I can help with this at all during the launch.

I’m sure after reading this book there will be plenty of readers/fans excited to try various studies (such as the one related to your cell phone…etc), myself included.

Have you considered utilizing this excitement and curiosity in an official manner for your readers to easily help you conduct a much larger base of research? This could generate alot of momentum and I think readers would be excited to be a part of something like this.

I did a pre-order of the book on September 29th. At that time you were running the signed edition promotion. But on my Barnes & Noble confirmation it nowhere says Signed Edition. I can’t find it anywhere.

How do i know i am getting the signed edition and there was no mistake?

B&N is a bit confusing on this. If you ordered through the signed copy link I used back then, you should be fine. That said (and actually do hate to suggest this), if you can afford to get one more copy to ensure that’s the case, it wouldn’t hurt as insurance. But, if you used the signed link at the time of the first promotion, you *should* be OK.

Ah, Tim. You make me wish I had $16K and blow it all on you! Or even better $80K and party!! That would be my favorite. But I am not there yet. In the mean time, I will be looking for the next promotion where luck or merit will get me qualified.

I figured I would try a viral video in the theme of the 4 Hour Body and we shall see how viral it can actually become before launch time. Urine cocktail anyone? It was my first and it’s all done in the name of promoting “The 4 Hour Body!” Link above!

Tim, followed your Buy one copy at either Barnes and Noble (2,000 signed copies available!) link, but saw no mention of an autograph. Did I miss it? Is it sold out? Either way it’s cool, just wondering…

My f-in god Tim. This is absolutely insane. You have the most ridiculous contest generating skills i’ve ever seen.

I honestly think you should just go ballistic with this book. You made a movie trailer thing for the book. Why not advertise that on national tv? I know, expensive – but seriously this book would become an absolute phenomenon if you did that. I wouldn’t be surprised if it became the best selling fitness/health book ever.

I mean you already have plenty of money, why not just go nuts spending money to promote this book in an absolutely epic way. I think it’s guaranteed that even if your in the red for a while you’ll eventually make profit.

I mean lots of people are still buying the four work week but I will tell you, the MAINSTREAM doesn’t really know a thing about it. Of course, the actual mainstream is not necessarily going to be ready for the concepts in the four hour work week but this four hour body book could appeal to almost anyone in the world.

Imagine if you had blockbuster movie level of advertisement on this book? You’d probably end up on the cover of time, newsweek etc. just based on the unprecedented advertising campaign.

I personally would just love to see that cause it would be grandiose as hell.

I agree, go nuts! I only know about you because I randomly stumbled across the 4-Hour Workweek in a bookstore while just browsing. I think this new book has even more widespread applicability than the last, and if you could somehow get the message out, you’d have no trouble topping the Guinness Book of World Records 🙂

Yeah man, very few people seem to hit the tipping point of making something a mega phenomenon. Phenomenons and sensations are pretty widespread, for instance in music and movies… every year there’s always a good amount of releases that capture a lot of attention and a lot of sales. However it seems to only happen a couple times a DECADE that something comes out that gets taken to an absolutely epic level.

Eminem, Harry Potter, Lil Wayne, etc.

It seems like that just rarely ever happens at all with books. I don’t think book publishers are particularly good at advertising. If so, why would they continue to push writers to do book signing tours when they aren’t even that effective. You barely ever see books advertised on tv or in magazines.

It seems like the only way books sell a huge amount of copies is if they somehow catch the attention of a media outlet. For instance oprah, wired, rolling stones etc.

But unless something is literally pushed IN THE PUBLICS FACE it seems very rare that it will snowball into becoming a craze that all people and media are interested in.

That’s what happened with eminem. He came out as an outrageous character who captured the attention of the youth with his great rhymes and crazy style… but he also was backed by a huge marketing machine that invested massive amounts of money into causing him to dominate the attention of the media and the general public.

It just seems like once you reach a certain point where everyone is exposed to something in a way that makes them go “what’s that all about, that is intriguing and unexpected” the actual buzz itself seems to take on a life of its own beyond even the actual product. As in, at that point the worlds attention is captured simply because the product or person is making such a stir, regardless of what actually it is that they are doing.

I mean, how many people do you think saw lord of the rings, titanic or avatar just because EVERYONE went to see it, the media was constantly talking about it, and the production budgets were some of the highest ever, which in itself got them attention.

I mean I doubt lots of people started out having a high degree of interest in the actual story of the titanic. It’s just that you always go check out the thing that become an epic phenomenon.

No one wants to be left out of the loop on something thats capturing EVERYONES attention.

That’s why I think you should pull out all the stops and invest half your f-in fortune if you have to just to make this book hit the tipping point where no one can ignore it.

I don’t think i’ve EVER heard of a book which actually had a massive tv commercial campaign like they do with movies. That alone would generate interest by the media.

Great stuff! Good luck on the launch. Really sucks that Canadians (and all other countries outside of the U.S.) are excluded from the bonuses. Hopefully that will change for the 3rd book! I would have bought the hardcover but I’ll have to settle for the kindle version instead. Anyway, love your stuff. Good luck!

Thanks, man! Absolutely, we’ll figure out the specs next week, most likely. You’ll love the kettlebell. If you’re 140 lbs. plus and in decent shape (10-15 pounds of fat is fine), then a 24kg KB is usually appropriate.

Not priceless in the “it’s worth $10,000,000,000+ for an hour with me.”

– Tim

I hope this type of thinking doesn’t stop you from doing things like “The Random Show”, because I agree you are worth a lot – but we need the info and sanity you bring to us every month. Please keep up the ventures you do mate for us, we all use your wisdom to improve our lives on a daily basis. Thank you for it and it is much appreciated. I don’t think this is arrogant thinking btw, just making sure you understand how important it is to us the seemingly small things you do – they change lives my friend.

Great idea for marketing the book! I wish you luck on accomplishing your goal and I expect you to surpass the sales of the Guiness Book of World Records. If anyone could do it, it would be you!

I bought the 5 pack to help you out as much as I could and I am excited about all of the bonuses I will receive!

My website that I linked to my profile, is for the Big Brothers Big Sisters program! I volunteer for them and I think it is very important especially during the Holidays for the under-privileged children to have “somebody” in their lives to show them love! If you get a chance, check it out! Otherwise, have a great holiday 🙂

The endnote citations might clear up the calorie discussion, which gets dense. The endnotes (around 500 total) go live online once the book is out and feature the relevant sentences so you can find the references you’re looking for.

This question that brings up the most frustrating aspect of calorimetry, which caused a huge headache during book research: its variability!

Depending on how close you can emulate an isolated (or perhaps closed) thermodynamic system for incineration, which is how calories are calculated, the indices end up all over the map. I’ve seen the rooms and tools used, and if you use numbers from different algorithms, based on different assumptions, the math ends up making little sense. There are certainly charts that serve as the most standard references, but the overarching messages are the most actionable: diet is more important for fat loss than exercise (demonstrable from a longitudinal standpoint); and not all calories are created equal.

Wow, this is crazy in a good way. Tim, I’m one of your biggest fans and I promote you like mad (in my circle of friends). I wish you the best in achieving your goal of beating the Guinness book!

Your new book, 4HB, has some really awesome stuff in it! As a Kinesiologist and someone who has studied in the field for 6 years I have to say that this book is a great investment of time and money for anyone serious about making physiological changes in their life.

NON-U.S. BUYERS can maybe ship books to a friend in the US to qualify? Perhaps even outsource the shipment of individual books: have all shipped to US dude (or dudette or business), who then sends them on to the folks on your Christmas or other gift list, using addresses and notes or cards you supply (or direct the preparation of).

Or just have the US dude/tte send the whole lot on to you. If separate billing/shipping addresses a problem, have a US buyer order for you–assuming Tim’s goodies are transferable.

Tim! I just ordered the Harajuku package of 5 books. I am looking forward to asking you questions about my muse and testing. Best of luck beating out the Guinness World Record book. I’ll be giving the extras to my family for Christmas. Will the books arrive before then?

Hi, I did the same thing as Dan on Thursday. Has the page been updated since then as I thought I’d checked whether it was available overseas? Should I cancel and go through Hop Skip Go? I don’t mind not receiving the ‘physical’ items if need be.

If I order the 5 book option through eventbrite, it states that the bonus materials will be shipped out the week of December 21st. However it does NOT specify when the books will be checked out. When will they be shipped out? I am based in Canada, and would like to receive them a week earlier to give out as Xmas gifts.

Tim- perhaps Hop Shop Go (co-owned by PayPal, I think) would be of use for your international readers? It’s a service that allows non-U.S. customers to shop online U.S. stores and have goods delivered to a U.S. address, who then collect them and forward them to wherever you live. Just a thought… http://www.hopshopgo.com/

2. trick idea: why don’t you use the money you earn from first 20k books sold to buy another 10k books privately and then sell them again, it will cost you zero, and your NYT score would go up by 10k books;)

2. trick idea: why don’t you use the money you earn from first 20k books sold to buy another 10k books privately and then sell them again, it will cost you zero, and your NYT score would go up by 10k books;)

TIM: Not a bad idea, but I’d like to see if I can do it without buying my own books 🙂

All non-fiction authors do promotions. This includes Guinness, which has an entire WEEK dedicated to it on Regis and Kelly. I’m using the tools as my disposal, just as they are. At the end of the day, I believe my content is better, but Guinness has far more resources than I do. If anyone is relying more with content, it would be me.

I would submit that it’s a bit different. I’d estimate 50%+ of the business book authors who hit NYT buy their own books and just put them in storage. I did not do that, nor do I plan to. I will ensure all books get into the hands of individuals. The goal, well beyond NYT, is a movement. For that, the books need to be in people’s hands. Hitting #1 NYT goes a long way to ensure the message is heard most widely.