GM’s OnStar brand offers concierge service—among a litany of safety features and other cool perks—and Hyundai recently released a similar Blue Link assistance service, and now Nissan’s luxury brand, Infiniti, is jumping into the market with its new Infiniti Personal Assistant

The Infiniti Personal Assistant is a 24-hour concierge service accessed via owners’ phones—through Bluetooth when in the car—and manned by “Task Assistance Agents” who the company claims are ready to answer nearly any question you may have. Ok, we doubt the agents can fix marriages or give insight into the finer points of disposing of a corpse, but they can dole out directions and provide phone-number lookups, weather forecasts, dining suggestions (agents can make restaurant reservations and even prepare travel arrangements), stock market and sports updates, and even product reviews and price comparisons. Yeah, we’re kind of skeptical of the last bit, too. Naturally, the service also includes emergency assistance, but it’s unclear if it automatically dials for help in the case of a collision, as does Ford’s SYNC 911 Assist.

In the next six weeks, Infiniti will begin offering four years of the service to owners of new Infinitis for free, and will even offer the service to buyers of pre-owned Infinitis at a nominal cost (in four- or one-year service agreements). While not wholly different from General Motors’ OnStar and Hyundai’s Blue Link, the length of the system’s complimentary service is impressive.

We imagine that if the service is well received and owners use it frequently, the company will start charging for new customers in the future—just as GM does with OnStar.