Wow. What a smart move on the part of Exo Level. They've trademarked the name Android TV and registered the URL Home . I can see Google, easily, shelling out $10 million to buy the trademark rights to the name Android TV.

How about the Google auto-upgrades? The cable overlay/prime Time? What's the browser situation like? From the two reviews on Amazon, it seems you can only use the Play Store through a PC; there was some mentioning of freezes and rebooting frequency. and something about rooting to get the system to run optimal. Will it pair with the k700 keyboard? Sounds like a lot of hoops to jump through just to get a box that runs XBMC.

Wow. What a smart move on the part of Exo Level. They've trademarked the name Android TV and registered the URL Home . I can see Google, easily, shelling out $10 million to buy the trademark rights to the name Android TV.

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We'll see but I doubt Google will pay anything to Exo Level or anybody else for rights to use Android TV if they decide to put Android TV on any product package or device. Google owns the rights to use Android and I believe can use any generic name after Android without having to pay rights. Android tablet, Android TV, Android toilet, you name it, I sure think Google can use it without paying fees.

We'll see but I doubt Google will pay anything to Exo Level or anybody else for rights to use Android TV if they decide to put Android TV on any product package or device. Google owns the rights to use Android and I believe can use any generic name after Android without having to pay rights. Android tablet, Android TV, Android toilet, you name it, I sure think Google can use it without paying fees.

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If what you say is correct, I don't see how Exo Level was given trademark protection for "Android TV".

If what you say is correct, I don't see how Exo Level was given trademark protection for "Android TV".

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I don't know what kind of rrademarks Exo Level may have registered but I don't believe for a second Google will be required to pay Exo Level a penny to use Android anything on their products. I am not a trademark attorney, or any other kind of attorney for that matter, but I can't see how Exo Level can generate revenue by requiring companies license the name "Android TV". I do accept that Exo Level can trademark Exo Android TV or whatever company name they use with their products followed by Android TV but that is about all that makes any sense to me.

Actually, if anything Google can stop Exo from using the brand name of a Google Engineered product. It would be similar to a device maker suing MSN for using the word Windows. Google allows various companies to brand their products Android as long as they are powered by that system. Not the other way around.

That said, I hate it when companies change the name of products after they have been on the market for some time. It causes confusion as far as referencing & product recognition is concerned. When I was looking for Webtv at Best Buy years ago, I couldn't seem to find any. A sales rep finally looked up the product and noticed they stocked MSNTVs. I can see the same problem happening again down the road. No we don't have any Google TVs...Oh, you mean Android TV!

Actually, if anything Google can stop Exo from using the brand name of a Google Engineered product. It would be similar to a device maker suing MSN for using the word Windows. Google allows various companies to brand their products Android as long as they are powered by that system. Not the other way around.

That said, I hate it when companies change the name of products after they have been on the market for some time. It causes confusion as far as referencing & product recognition is concerned. When I was looking for Webtv at Best Buy years ago, I couldn't seem to find any. A sales rep finally looked up the product and noticed they stocked MSNTVs. I can see the same problem happening again down the road. No we don't have any Google TVs...Oh, you mean Android TV!

On the other hand, the domain name androidtv.com was registered to the owner of Exo Level in 2006! Was Google using the word Android on any of their products or marketing materials back then? I don't think so. Exo Level may bank that 10 million yet. Whois Lookup | Domain Availability - Registration Information

Unless Google is selling watches called Android, I see this as a frivolous suit and the watchmaker has no chance to win. I agree Google can not sell an Android watch without infringing but I sure don't see how Google can be prevented from selling Google watches with their little green robot on them, Google can use that logo on their smart watches in my opinion.