THE MOST COMPREHENSIVE COLLECTION OFHIGHER EDUCATION TAGLINES ON THE WEB

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2000+ TAGLINES & COUNTING

Welcome to the most comprehensive collection of higher education taglines on the web. We manage more than 2000 taglines from colleges and universities across the country in an effort to examine the language institutions use to descibe themselves. Feel free to search the fruits of our labor: by tagline keyword, college or university.

About Taglines

Your tagline should be a powerful sound bite—an engaging, distinctive and memorable turn of phrase—that reflects the tone and tenor of your brand and what you offer your constituents.

As you review the 2000+ taglines collected here, remember:

A great tagline will speak for you, but can't be expected to articulate every subtle nuance of your institution.

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GLOSSARY

POSITIONING STATEMENT

How you "stand" in relation to your competitors. The positioning statement details exactly what your institution wants constituents and audiences to think about the experience they will have at your college or university.

BRAND

A collection of associations and experiences that your audience attaches to your institution. In short, what your audiences have come to expect about you.

MOTTO

Your institutional motto undergirds the history and mission of your college or university, and is used internally in much the same way as the college seal or as letterhead—on official communication and in ceremonial situations such as commencement.

CAMPAIGN THEME

A campaign theme is comprised of short phrases that bring marketing life to a given campaign and may change every few years to align with your institution's shifting communication goals.

MISSION STATEMENT

Why you exist; your raison d'etre. A mission statement should describe your purpose and intended outcomes — and should serve as a backbone for institutional messaging for many years.

VISION STATEMENT

Where you are going. A vision statement should define an optimistic view of your institution's future, serve as both a source of inspiration and as a strategic plan, and provide clear decision-making criteria.

Articles

The following articles highlight some of the issues at the core of the current tagline conversation, and touch on everything from the shifting role of taglines in a predominantly visual culture to the tactics that will help your tagline stick in the minds of your constituents. While some of these articles discuss challenges facing taglines in commercial advertising, you'll notice that many of the same obstacles confront institutions of higher education—namely, discovering and articulating what makes colleges and universities distinctive and crafting a tagline that expresses that like no one else.