35th International Film Festival of Toronto - When the cinema opened a palace

September 09, 2010 | Odile Tremblay | Le Devoir

Translated from french:

"For now, there are still hard hats on the heads of workmen as busy as ants. In fact, the opening will be Sept. 12 with a party, concert, champagne, bigwigs and film finance.

The biggest star of the 35th International Film Festival in Toronto (TIFF), which starts today, is neither an actor nor a director or a movie, rather a temple cinephile, a mammoth city. The famous Bell Ligthbox at the corner of King and John Street in downtown Toronto, between trams and district media, is finally born.

Yesterday, a group of journalists, it was permitted to tour the palace of the 7th art, built the modest price of $196 million, including promotion. Toronto is rich and it shows.

Note: on the front and sides, the architects Bruce Kuwabara and Shirley Blumberg of the firm KPMB have created a Taj Mahal of the twenty-first century: blank walls, but with holes in front. Around the beautiful Victorian homes and buildings crashing reluctantly. Inside, we would have added some poetry art, but places are high-tech, functional, above all rich thousand promises and good ideas. It's impressive."