Riva "Aquariva by Gucci" boat

by
Alberto De Castro

Gucci, and Riva, in collaboration with Officina Italiana Design are proud to unveil the exclusive made to order “Aquariva by Gucci”, a model customized by Gucci Creative Director Frida Giannini. This initiative will be one of the activities marking Gucci’s 90th anniversary year in 2011.

Frida Giannini said, "Over the decades the iconic Riva boat has become without doubt one of the most evocative images of Italian style, sophistication and elegance.It is a symbol of a glamorous lifestyle that sparks fond memories of La Dolce Vita - a golden age when both Gucci and Riva attracted an enthusiastic following among the international jet set.It is therefore especially meaningful in Gucci's 90th anniversary year to be able to recognise and celebrate the great traditions and values of both Gucci and Riva through the Aquariva by Gucci."

Frida Giannini has designed a special line of Gucci accessories for Aquariva by Gucci.