When it comes to technology news, breakthroughs, innovations, and what-to-do’s, we’ve always got our eyes peeled for the latest and greatest. Paying close attention to what’s trending is critical not only to our success, but to that of our clients as well, which is why we’re taking a look at 5 popular SEO and Social Media tactics happening now.

Back in the day, a phone was just a phone. Now, it’s a veritable computer in the palm of your hand, part tool and part entertainment, with the ability to perform a multitude of interesting and advanced functions. It does still make calls, of course, but even that aspect is a bit different than how things used to be because of the increasingly popular technology called VoIP.

In technical terms, VoIP is a broadband phone service that uses the internet instead of a public switched telephone network (PSTN) for things like voice calls and video conferencing.

Most people will tell you that clouds can be only be found in the sky. But in the IT world, clouds are more grounded: the latest of which are a combination of private clouds and public clouds, appropriately dubbed “hybrid clouds.” This innovation allows SMBs to have the best of both cloud worlds while minimizing IT expenses, optimizing scalability, and improving security.

On average, Google receives about 40,000 search requests every second. It’s no surprise that people have dedicated their entire careers to mastering how this process takes place and how they can boost sites’ ranking for their own financial gain. Unfortunately, not all businesses have the time or money to utilize one of these mysterious SEO experts and must take the issue into their own hands.

WordPress is an amazing open source platform that is favored by individuals and business users worldwide due to its ease of use, simplicity and flexibility. However, given that it is the most widely used content management system, it is also the most vulnerable platform out there.

The Internet is a powerful platform that brings people together on a global level while giving them access to a wealth of information anytime they please. With the good, comes the bad – some utilize their skills in committing cyber crimes from the comfort of their own homes.

It’s astounding how celebrities manage to amass millions of followers and gain thousands of likes for posting a photo of their shadow. Companies of all sizes would go crazy for that kind of exposure, but rarely do their wishes get granted. But not all hope is lost, start small and take baby steps with the help of Instagram’s recently-announced tools that help make the process of establishing your company’s presence an easier one:

Business profile pages

Previously, it was hard for Instagram users to distinguish an account belonging to a business from one that is dedicated to cats, but with the Business Profile feature, that’s a problem of the past.

Virtualization allows you to eliminate dependency on physical hardware limitations and software requirements. Exactly how you achieve that comes in a number of different solutions with even more confusing lingo and acronyms, but before you can tackle any of that it’s a good idea to go over the different companies providing the services.

In today’s modern world, the reliance on only one powerful tech combo might not be enough to cut it. The Mac/iPhone combo has enjoyed its long reign but another descendant to the throne comes in the form of an Android phone and Google Chrome combo.

Managing and monitoring medical data is incredibly complex, especially for the layman who won’t be able to understand the terminology. With the iOS 10 update rapidly approaching, both consumers and healthcare industries will have something to be excited about – the Apple HealthKit.