Pink Taxis Provide a Safe, Ladies-Only Ride

Liza Monroy reports in Bust that since last October, Puebla, Mexico has been putting women behind the wheels of pink taxicabs in an effort to make the experience safer and harassment-free for women passengers. The program also helps combat stereotypes about women drivers and it provides job opportunities for women. It’s been so popular, that the Pink Taxi company plans to add a couple hundred more cars this year. Monroy also addresses any concerns that this is simply a quick fix that doesn’t solve the larger problem at hand. She writes:

Some women’s-rights activists have pointed out that painting a cab pink and putting a woman behind the wheel does not address the larger issue of sexual harassment, emphasizing that the city should do a better job weeding out harassers. Yet, in a country where machismo is still so commonplace, the service at least raises awareness and provides an alternative. And one undeniable benefit is the increase in employment opportunities for women in a traditionally male-dominated field. “I was eager to use Pink Taxi, not only because it’s safer,” says [Melissa] Ayala, “but also as a way to support other women who are trying to improve their economic situation.”