Pay Per Click Advertising

WHAT IS PAY PER CLICK ADVERTISING?

PPC, short for Pay Per Click are adverts shown on search engines and appear only when certain key words or phrases are used in the search. So if someone searches for ‘Digital Marketing in Harborne’ and you have ‘targeted’ those words then your advert may show up above or on the side of the regular search results.

As the title states, you only pay the search engines if the advert is clicked on, which makes it a very efficient form of advertising. You already know that the people clicking on your ad is searching for something you offer, and you only pay the search engines for actual clicks, not every time your ad appears.

PPC is a fantastic way of boosting traffic to your site, but as you’re paying for each click it should be treated very differently to the regular content you put on your website. Ideally each pay per click ad should link to a page created specifically for that ad, a so called ‘landing page’, and each landing page should have a clear path to incentivise visitors to contact you. The aim is to generate as many sales leads as possible for your advertising spend.

Another great thing about PPC is that every aspect of its performance can be tracked and reported on, so you always know what is working well and what isn’t. From different wording on different ads, to the time of day they are displayed and how well they perform on mobile compared to desktop. Every possible angle can be scrutinized and adjusted to make sure you get the most value from your PPC campaigns.

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Mobile devices account for 52% of paid search clicks

Searchengineland

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The top 3 paid ad spots get 41% of the clicks on the page

Word Stream

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52% of people who click on PPC ads go on to call the advertiser

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A QUICK OVERVIEW OF THE PPC PROCESS

1. Research

We research your industry and define the best keywords and phrases for your business

2. Target

We agree success criteria and targets for the campaign

3. Launch

We launch the campaign and start tracking its success immediately

4. Report

We report on relevant statistics on a regular basis

5. Adjust

We regularly update, change and configure the ads to meet the agreed success criteria

THE PPC PACKAGE INCLUDES ALL OF THE FOLLOWING:

Extensive keyword research

Local focus

3 adverts

Landing pages included

Weekly reports

Unlimited changes

Advanced tracking

Click to call

Stop, start, adjust

WHAT DOES THE PPC PACKAGE COST?

Our charges are simple. Just one low monthly fee of

£59.95

Or 15% of the ad spend, whichever is greater, with a minimum period of 3 months.

Call us on 0121 289 3730 to discuss Pay Per Click advertising for your business