Marketing

Guest contributor Ken Harris is one of the owners of fredsparks, a design consultancy that focuses on strategy, innovation and sustainability for its clients. Its use of Sustainable Minds regularly, helps them provide product and package solutions that speak to all of those business capabilities.

Challenge
Having learned after a few years of working with fredsparks to not be surprised at getting much more than expected, Schutt Sports presented the company with another challenge that brought out all three areas of success that fredsparks typically provides its clients: 1. Strategy, 2. Innovation, and 3. Sustainability.

With the impending tax on carbon and the increased authority of the Australian Competition and Consumer Commission (ACCC) to prosecute false environmental claims, Australian manufacturers are looking to credibly measure and manage the environmental performance of their products.

Director of Eco Innovators, Leyla Acaroglu, recent Melbourne Design Award recipient, was responsible for the development of one of the first simplified online LCA tools – Greenfly. “I have had a great deal of experience with designing tools and resources to assist designers in integrating sustainability into product development, and for me, Sustainable Minds LCA software is the best on the market for supporting designers, manufacturers and product developers in understanding and reducing the life cycle impacts of their products.”

Guest contributor Amy Rowell is the founder and principal analyst at Four Winds Research, an independent market research and analysis firm dedicated to sustainable product design and manufacturing. Four Winds’ research efforts are focused on identifying the key issues and challenges facing designers and engineers today as they attempt to create sustainable products; understanding how organizations can effectively apply sustainability principles in product design and development both internally and across the supply chain; and the critical role that sustainability metrics, tools, and technologies promise to play in product design and manufacturing in the coming decade. Amy also authors a blog on this topic, Sustainable Product Design Tools and Strategies.

Originally recorded on February 24, 2011, some of the mechanical CAD industry's most knowledgeable (and opinionated) voices assembled to debate one of today's existential technology questions: When, why and how do you use direct and/or parametric modeling to best support your business? And, is there too much emphasis on the tools and not enough on the resulting design, i.e., is it difficult and expensive to manufacture, service, repair, use, transport and recycle or reuse?

Moderated by Cadalyst contributing editor and CAD guru Bill Fane, an all-star panel began to cut through the marketing hype to deliver some practical, expert insight about these two very different approaches to 3D modeling. Attendees posed their own questions to the panel throughout the discussion. The panel includes avid users and proponents as well as creators of the technologies:

Designers see total package
Designing a package to be sustainable and making one that consumers view as sustainable aren’t necessarily the same. “Why we buy things and why we make things are often completely opposite,” said Mark Dziersk, vice president of industrial design in Chicago for global brand design firm Brandimage-Desgrippes & Laga.

“Ninety-five percent of what we work on [in design] is based on a rational process. But why consumers buy things is exactly the opposite” with emotions often accounting for 95 percent of the decision. “All that speaks to the importance of the front-end of the process,” Dziersk said at the Sustainable Plastics Packaging 2010 conference in Atlanta.

This article was originally published in the Fall 2010 issue of Cadalyst magazine.

Forget about doing the right thing, giving back, and corporate conscience. Today, companies in increasing numbers are pursuing sustainable product design because, plain and simple, it makes good business sense. Environmental performance is the newest criteria for product development — and it's driving innovation and boosting profits.

An approach known as lifecycle assessment, or LCA, is key to realizing these bottom-line benefits, and it's catching on. LCA models the complex interaction between a product and the environment, from cradle to grave. When used in early-stage design, it brings sustainability considerations into product development by taking a comprehensive view of a product's potential lifecycle impacts on the environment in an effort to reduce those impacts (including carbon footprint), as well as overall costs. In short, it supports what is known as the double bottom line: planet and profits.

Guest contributor Jeremy Faludi (LEED AP) is a sustainable design strategist and researcher. He teaches green design at Stanford University, where he created the graduate/undergraduate class ME221: Green Design Tools and Metrics, and at the Minneapolis College of Art and Design.

I recently had the pleasure of helping Autodesk develop some sustainable design tutorials. It's called the Autodesk Sustainability Workshop, and is aimed at college engineering students and teachers. Along with Autodesk's fantastic Sustainability Initiative team members Dawn Danby and Adam Menter, and the video production wizards at Free Range Studios, we launched a set of five short videos on sustainable design theory that introduce essential concepts of sustainable design, such as whole systems thinking, life-cycle thinking, and lightweighting. The Autodesk folks also put together twenty tutorial videos on how to implement the concepts in Autodesk software, along with datasheets and other resources. More great content is in the works, on other topics.

Originally recorded on November 18, 2010, this webcast features Nancy Johnson, editor-in-chief, Cadalyst magazine as moderator, with key representatives from the LCA and PLM worlds discussing the issues honestly and openly:

In the effort to create greener products, environmental performance software is but one piece of the puzzle. Sustainable product development requires new knowledge, skills, and processes - supported by technology and applied across the product lifecycle.

This discussion, originally recorded on November 4, 2010 is everything we hoped to create in this new podcast series: intelligent, challenging, fun…and utterly devoid of marketing hype. Listen in as Nancy Johnson of Cadalyst moderates a panel including Ben Eadie, Chad Jackson, Oleg Shilovitsky and Chris Williams discuss PLM as you have never heard it discussed before.We hope you enjoy the replay >

Robert E. Middlebrooks AIA, Industry Strategy and Relations Manager from Autodesk's AEC Solutions, gave a compelling talk on BIM & LCA. More than 1200 people attended! He demonstrates a great project he built in Sustainable Minds showing how he evaluated the impacts from a flooring system.

AEC professionals are well aware that designing sustainably is key to achieving environmental goals. Architects, engineers, construction professionals and building owners must focus on the best decisions during conception, design, construction and operations in order to support sustainability objectives. Since new buildings and renovation projects will serve their occupants for decades, the overall cost in resources and the environmental impact of operations and maintenance must outweigh the initial costs of construction.