CASE STUDIES

As noted, we pride ourselves in providing ROI for our clients. We do this through a mix of paid social, programmatic display and search.

Although as sports fans we want to produce rich, compelling video, we also believe that video can be powerful. When you look at an objective like ticket sales for example, video can help transport people to the stadium and tell a story in a much more emotive way than a simple image.

Whether it be driving ticket sales, retail, an OTT platform or simply increased consideration, our approach is to reach the right users at the the right time with the right message. We are wedded to no specific platform and will optimise towards the best performing channel

ALLIANZ

Goal

Our client, Allianz, were embarking a unique milestone in 2017 - the 25th year of the Allianz Leagues. Such a long lasting title sponsorship is a rarity in the modern environment and this commitment to the GAA and to the community should be celebrated.

Our challenge:

Develop a digital strategy that would activate the ongoing sponsorship

Produce video content that would bring to life the longevity of the Allianz Leagues

Ensure this content was consumed widely by a relevant and engaged audience

Strategy & Execution

To truly capture the breadth of the Allianz Leagues, we decided to utilise footage from the beginning of the Allianz Leagues in 1993 right up to the modern day.

However we wanted to build a deeper narrative than just producing video content that summarised the course of the Leagues:

We developed a concept for a six-part digital video series celebrating the Allianz Leagues, told through the lens of some of its most famous players and their journey during the competition

By focusing on famous players who went on to become managers during that time, we were able to use footage from both eras, which would bring the length of the sponsorship to life

In addition to this, we produced a ‘hero’ video which told the story of the Allianz Leagues in one dynamic video

These videos were produced for performance on social platforms and we ran campaigns across Facebook, Instagram and YouTube from the official GAA and Allianz channels.

In addition to this, we worked with key GAA publishers to reach an engaged organic audience with the content.

Results

We took an iterative approach to the campaigns, optimising for best performing copy, creative, thumbnail and duration. Over 3 million people saw the videos created, with extremely strong engagement seen throughout the campaign.

EIR

Goal

eir wanted to activate their association with the GAA Football Championships with a premium digital video series.

The video series would need to:

Be engaging – creating a buzz online

Utilise eir sponsorship assets and brand ambassadors

Tie in with eir’s new brand messaging ‘Let’s Make Possible”

Position eir as a digitally savvy, positive brand

Strategy & Execution

We set about creating a 4-part video series with the theme of “making possible” focusing on how both players or fans play their part to make success or happiness possible through the GAA championship

Each video would be be structured with a reveal of a statistic - in and of itself an aspiration, the narrative of the video would then show how the player / fans go about trying to achieve this aspiration

The four shoots - filmed in conjunction with FailSafe Films, directed by Ian Hunt Duffy, would be beautifully shot, in stunning, iconic GAA locations across the country.

Results

The campaign reached over 1M GAA fans, and achieved more than 500k views

Results:

SKYBET

Goal

Sky Bet commissioned us to produce a video series around the Sky Bet Championship playoffs – the richest game in football - which would activate their sponsorship of the EFL.

Specifically, we were tasked with:

Building a video content series that encapsulated the Agony & the Ecstasy of the Play-Offs

Producing video content specifically for performance on social platforms that would drive massive engagement and awareness

Generating maximum buzz among football fans in the UK

Strategy & Execution

To truly capture the agony and ecstasy of the playoffs and what it means to the fans, we decided to talk to the people it mattered the most to: the fans themselves.

We worked with Sky Bet and the EFL to gain access to the grounds of the all the teams competing in the Playoffs

Through our research, we identified lifelong fans of each of the teams and interviewed them in the stadium of their team

In the empty stadia, we asked them questions based on each fixture and the Play-Offs in general, ensuring we had content to run through the entirety of the Play-Offs

We cut this footage with high impact archive footage from games throughout the season and previous Play-Off games. This allowed us to create emotive but impactful content that was eminently sharable

We produced six videos:

1 Play-Off promo

4 Semi-Final previews

1 Finals preview

We subsequently campaigned these videos on social media, targeting different audiences like fans of the teams in questions, football fans, EFL fans and competitor brands. We married the creative with different copy, thumbnails and CTAs, optimising for the best performing. We later retargeted users who had watched at least 10 seconds of the original videos.

Results:

Due to the strength of the content in this campaign, optimising throughout, we achieved more than 2.4m organic views for the client. Our video was also displayed on the big screen at Wembley in the Championship Play-Off final 15 minutes before kick-off.