According to Gizmodo, the new “standard” model of the revamped SL-1200, announced on January 4, will cost $2,300 in Canada, which roughly translates to $2,000 in US money (about £1,500). Last year’s SL-1200G and GAE models cost a massive $4,000 each.

“Our concept is analog records for hi-fi listening,” he said. “DJs are fine, too, but as a marketing target it’s problematic. We don’t want to sell the 1200 as the best tool for DJing. The 1200 is the 1200.”