Strategies and Techniques for Doing Business in China

Beschreibung

Beschreibung

This clear and practical report offers invaluable guidance for entering and fine-tuning business ventures in this huge and largely untapped market. Although the Chinese Open Door policy to foreign investment has been expanded in recent years, it's still essential to understand the Chinese approach to business, including culture, protocol, tactics and strategy. contents include: -- Structuring commercial operations-- Key preparations-- Understanding and negotiating business arrangements-- Demographics, advertising and media-- Costs and accounting systems-- Managing operations-- Intellectual property