Emotional-Cam x Adidas Originals @ Sónar 2017

One month after it’s visit at Primavera Sound, Emotional-Cam (our application based in emotional computing for Adidas Originals) was presented at the Music and Digital Arts festival Sónar. For this occasion we accompanied the branding activation with the arcades we created for the Gaming Room EQT, distributed inside the EQT van. Following the same dynamic as in Primavera Sound, we enabled a resting area surrounding the informative screen, where the brand hostesses explained the app to the public.