Build Your Business Through Building Your Energy

The issue of time management often comes up in client coaching sessions. It’s true that, especially for clients that have moved beyond building a profitable business, their most immediate issue becomes how to deal with having too much business and not going into burnout mode.

I love it when clients are at this stage of their business. It means they’ve been doing the business development work to get to the point of having too much business, and now we move from building visibility, credibility, and profitability, to building a sustainable business.

Sometimes the answer is about managing time and outsourcing tasks that they can do but shouldn’t be doing. Other times it’s about being more efficient in the work processes. Yet, the key in all of this is not really about managing time, but managing ENERGY.

I’ve benefited much from studying the book “The Power Of Full Engagement” by Jim Loehr and Tony Schwartz in my corporate days, and find that this is very applicable to entrepreneurs.

Entrepreneurship is a marathon, not a sprint.

It doesn’t matter how much you focus on time management, if you are not managing your energy well, you ultimately burn out. Here is a summary of the four different areas one must manage to sustain long-term, high performance. Successful business leaders aren’t just great in one dimension. They work on their physical energy (through eating and exercise), emotional connections (through building great relationships with self and others), mental focus (through building creativity, effective time management, and developing positive mindset), and spiritual alignment (through connecting with their core purpose and values).

The book offers development plans and more detail then I can cover here in a blog. My hope is that if you are struggling with managing time or feeling burned out, this might be a good resource for you to check out (and no I don’t get paid anything if you buy the book).