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The next wave of high end Android phones will be more about the features offered by the company than the raw hardware in your hand. HTC is approaching this from a whole new perspective with Advantage, a program that will make your phone significantly more valuable.

Brand loyalty is going to be a huge deal for HTC in this coming year. The HTC One scored them a lot of points last year, and there’s plenty of reasons to be excited about the successor to the One this year. But with Samsung launching first in 2014 there’s a real need to make sure users know HTC is going to deliver something big.

To help with that, HTC Advantage has been announced today as a sort of loyalty program to show why it’s a good idea to choose them over the competition.

HTC Advantage tackles two of the biggest concerns for smartphone enthusiasts, and offers some additional cloud goodies to sweeten the deal. The first is the risk of a broken screen. For the first six months after a new phone purchase, HTC will replace your screen if you damage it. There doesn’t appear to be any obvious caveats attached to this, outside of the US exclusivity.

The second is a guarantee that the phone you purchase will get software updates for two years. This is a huge deal and had previously been a difficult thing for HTC to maintain, but if they can deliver this, it would be a huge deal.

The final bit of this offer is a modification of something HTC had already been doing. The company will include 50GB of Google Drive storage with their phones. Previously, HTC had been including 25GB of Dropbox storage with most of their phones, but the switch to Google Drive has come with more storage and a deeper integration with Google products. Since users are getting Drive space instead of Dropbox, the added storage will apply to Google Drive, Gmail, and Google+ all together.

It’s no accident that HTC is announcing this ahead of the M8 launch in March, especially since HTC has managed to be incredibly on the ball with their software updates this year when compared to Samsung. This launch alongside the HTC Advantage launch means they can offer proof that they can deliver on these promises, which will mean a lot to users currently debating who will make their next smartphone.