A Crime Stoppers video aimed at getting the public’s help in catching a thief who was caught stealing from a St. Landry, Louisiana supermarket, has gone viral. However, the million+ views have been spurred on by the conspiracy theory that it was an all-too-perfect scripted ploy to plug Coca-Cola and the supermarket.

The video is of Lieutenant Clay Higgins of St. Landry Crime Stoppers, who threatens the supermarket thief with a prison meal, but says that he himself will be enjoying “a cheeseburger, with fries and a coke.” Though, a few seconds before, a Coca-Cola van ironically pulls up just behind the officer.

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Stelly’s Supermarket and the “folks” who run it are given various accolades by the officer. Higgins looks straight into the camera, hands at his sides, describing the crime, before saying in a full southern drawl “Look at me, son, I’m talking to you!” as he addresses the burglar.

Crime Stoppers has released no official comment on the video. Nevertheless, check it out above and let us know your thoughts in the comments.