FOR IMMEDIATE RELEASE

Contact: Krista Olson +1 623 551 3338

VERICHANNEL'S DIAMOND DATABASE REACHES 100,000-STONE LEVEL

(Dillon, CO — August 3, 2011) — Verichannel.com's total diamond inventory hit the 100,000 mark
only three months after the "Priced Diamonds" section of its database was launched. Verichannel
opened in January with fresh diamonds being uploaded directly from the primary grading laboratories,
before the stones had even been priced. In May the company expanded its services so that suppliers
could upload their full stocks, including prices.

"We are thrilled to be at such a significant milestone so soon after implementing this feature on
Verichannel," said Jacques Voorhees, Verichannel's CEO. "Our decision to expand to a full diamond
database, with prices, is proving to be a wise strategy based on the rapid growth we are seeing. In
response to customer requests, we're now offering diamonds in two ways: Fresh and Priced. Buyers
urgently seeking hard-to-find diamonds can locate such stones within minutes of when they've been
graded, and before they've started appearing all over the Web. Buyers who prefer to wait until the
stones have been priced and uploaded by the suppliers, have that option as well."

Verichannel's LabDirectTM fresh-diamonds database features stones graded by GIA, AGS, HRD and
IGI. Supplier-listed, priced-diamonds are uploaded directly by over 65 dealers, including many DTC
Sightholders in Mumbai, Tel Aviv, Antwerp, and New York. Both diamond databases are fully
searchable by all standard criteria including certificate. For more information visit gemfling.com.