Introducing the #WEARABIGISSUE fashion brand. Art apparel that makes more than just a fashion statement.

In association with artist Pure Evil who has donated his talent, energy and creativity to the work of The Big Issue.

This is a Limited Edition artwork printed on an EarthPositive® T-shirt manufactured solely using sustainable energy generated from wind and solar power.

EarthPositive® apparel is made to demonstrate the highest possible environmental, social and ethical standards, in one of the world’s most environmentally damaging industries, to promote awareness and take action on climate change. Organic Cotton + Ethically Traded + Carbon Neutral manufacturing = 100% Sustainable = 100% EarthPositive®

The Big Issue

The Big Issue’s own-brand products support the creation of a range of work-based opportunities for disadvantaged people.

The Big Issue has spent over 27 years at the helm of self-help revolution. It all began with the launch of The Big Issue magazine in 1991, which was created to offer homeless and disadvantaged people the opportunity to earn a legitimate income by selling a magazine on the streets. Since then over 200 million copies magazine have been sold by over 100,000 people. Vendors buy the magazine upfront for £1.25 and sell it on to the public for £2.50, and in doing so each runs their own micro-enterprise. In 2005 Big Issue Invest was launched, with the aim of extending The Big Issue’s mission by financing the growth of social enterprises and charities across the UK. To date the organisation has directly invested in over 350 such organisations, and manages or advises on more than £170 million of social funds.