A Legendario Summer

July 25, 2018

Legendario has set out to give a special flavour to the summer with a series of promotions and proposals that include music, the beach and a special tribute to the beach ‘chiringuitos’, the real spanish summer temples.

Under the slogan `We Like Summer’, Legendario faces the funniest season of the year showing off his optimistic and fun spirit. After the starting gun that has meant its participation in the festival Palomos de Badajoz, the Cuban rum brand continues to support events that invite you to enjoy life with a smile.

Legendario with live music

Legendario’s big musical event this summer comes with the Concert Music Festival.Set in the magical surroundings of the town of Sancti Petri (Cádiz), over the course of two months the best artists on the Spanish scene take part in a unique festival of its kind. Figures such as David Bisbal, Dani Martín, Raphael, Niña Pastori and Antonio Carmona or Pablo Alborán, among others, will fill the nights of this enclave full of history halfway between the sea and the land with music.

A summer to enjoy like a pirate

This has been the aim of the `Cádiz pirata‘ initiative, which Legendario has joined as a sponsor, and which for two days has turned the capital of Cadiz into the scene of a pirate adventure. This activity, promoted by the Cádiz Association Open Shopping Centre and the Cádiz City Council, sought to revitalise the traditional centre of the city and to recover it for both tourists and the city’s inhabitants themselves through a fun and entertaining gymkhana.

We love ‘chiringuitos’

More than a slogan, it is a statement of intent. The campaign that Legendario has started in a hundred beach bars all over the Spanish coast, aims to be a tribute to these temples of summer leisure. Thus, with every drink of Legendario that we enjoy at any of the participating beach bars, we will have a free gift to complete a Legendario beach day: either a fridge or an exclusive beach towel.

In addition, for those who are not lucky enough to have a beach bar nearby or prefer to spend the summer at their own pace, Legendario has prepared its ‘Nos gusta el verano’ packs for hypermarkets and large supermarkets, which include with each bottle of Elixir Legendario, 4 glasses and a summer backpack, or sunglasses in different collectible models.

One year of free Elixir Legendario

Ron Legendario fans on Facebook have been able to make a killing with this special social networking promotion. Legendario Elixir tastes better in company, so the brand has asked its fans with which 12 friends would share a good glass of Legendario. Responding to the challenge has paid off, as the winner will receive free Elixir Legendario at home to share with them for a year.