Perception Introduces Repositional Wall Graphic Fabric

12.10.14

Perception Wide Format Media, a brand of Worthen Industries, recently released the industry’s first repositionable wall graphic fabric made of 100% recycled water bottles (PCR). The fabric is laminated with a water-based repositionable adhesive and a stay flat liner making it an ideal product for in-home graphics, decals (stainless steel appliances), wall murals and POP retail graphics.

“We’ve had an overwhelming response to this new product, particularly from the major retailers and high end interior designers,” said Jim Tufts, Business Unit Manager, of Perception Wide Format Media. “Its greater opacity virtually eliminates any see-through of the surface to which it’s applied,” he said.

Retailers and end users looking for an upscale look and feel appreciate the high print density which provides photo realistic imaging and fine line details. PHOTOFAB® ECO-Ultra doesn’t exhibit edge fray when cut and is dimensionally stable, allowing for stretch free removal and re-applying without image distortion. This wall graphic has full print to the edge silhouette capabilities without premature failure. It is coated to accept Latex, Eco-Solvent/Solvent and UV Curable inks.

The Repreve branded recycled polyester by Unifi is the foundation of PHOTOFAB® ECO-Ultra. Repreve is certifiably sustainable throughout their process and with Perception’s chemistry perfect coatings supported by a USA-based family owned and operated manufacturing company under ISO9001:2008 quality system, the company is able to maintain strict control over the product.