Tag Archives: seo guy

Google is in the process of making substantial changes to AdWords. Recently we reported on the impact of scrapping the AdWords sidebar, and now Google’s latest innovation is Expanded Text Ads (ETAs). The rollout of ETAs will place a heavy emphasis on the importance of mobile advertising, and undoubtedly will have a huge impact on advertisers. …

For some time now Google has been testing the way in which PPC ads appear in Search Engine Results Pages (SERPS) and now suddenly the search engine has completely changed the game. No longer will ads appear in the sidebar, which will be reserved for other purposes and rather than showing three ads above the …

You have some ideas for a blog, perhaps you are already creating one, but there is little point in doing so if nobody is going to read it. However relevant and interesting your blog might be, if few people ever discover it, then even fewer people will read it. To increase the visibility of your blog to …

Paid search advertising has several advantages over conventional advertising, but the one that really sets it apart is how readily it can be tracked. We can track and analyse revenue and sales and correlate these with our investment in PPC advertising in almost real time. At the next level we can identify the most effective keywords and …

It has been recently announced by Ofcom that from the 1st of July 2015, all 0800 calls made from mobile phones will be free. The change is a consequence of an overhaul that is designed to simplify and explain call charges and dialling codes. Presently, dialling a 0800 number from a mobile phone …

Oddly enough, this doesn’t seem to be the case when it comes to Google’s recent steps in prioritising secure websites. Over a year ago Google announced its intentions to give better rankings to HTTPS sites, as they are more secure for their users. The response? Well, surprisingly, it has been lacklustre, …

If you have a website for your business, you may have thought about using SEO (Search Engine Optimisation) tactics to increase your ranking in search engine results. However, you may also have been left scratching your head, after making no progress at all. Consequently, you might have thought about hiring an SEO firm or freelancer to help you, …

Picking a domain name is choosing your identity on the web. It is important to get this right, as it will be a part of your brand and therefore your business. This is how your clients and prospects will find you, and is the name that will be passed on to others when somebody talks about …