Waitrose launches dedicated beef production system

Waitrose is starting to producing frozen beef from its own dedicated production facility in Dovecote Park, with the aim of ensuring full traceability of the product.

The move follows the horse meat scandal earlier this year. Although no horsemeat was found in Waitrose products, it decided to put in place a system to ensure full traceability of meat in its supply chain.

The operation means that the retailer’s fresh and frozen beef will now be handled entirely by one supplier, which Waitrose says will create one of the shortest supply chains among UK supermarkets, since it will reduce the distance between farm gate and supermarket shelf.