Hoboken Ben and Jerry's sporting long lines for Free Cone Day

Travis Fedschun/The Jersey JournalThe line for Hoboken Ben and Jerry's has extended around the corner up Fourth Street as ice cream lovers line up for Free Cone Day.

Those in Hoboken this afternoon who want to take advantage of the sunny-skies and Spring temperatures may want to join the end of the line this afternoon for Free Cone Day at Ben and Jerry's.

As part of company tradition, the ice cream shop at 405 Washington St. is open today from noon to 8 p.m. to continue a company tradition of handing out free scoops to thank the community for their support and continued business.

As of 3 p.m. this afternoon, the line contained about 50 people swiftly moving into the store, and extended around the corner up Fourth Street towards Stevens Park, rivaling another famous Hoboken line -- the one present in front of Carlo's Bakery further down Washington Street.

The Hoboken store has partnered with TRUE mentors, an organization that provides personal mentoring for children ages 7-17, for Free Cone Day.

The area in front of the ice cream shop resembles a large play area with hula hoops and other activities present. The cast of the Hoboken High School production of "Footloose" will also stop by later to perform some songs from the musical.

"Our goal today is to raise as much as we can from people donating to go towards supporting our mentoring programs right here in Hoboken," said Susi Tully, executive director of True Mentors.

The store has donation bins throughout the store and outside to collect funds for the organization from those stopping by for a free scoop by 8 p.m. tonight.