East London's fashionable Folk

Everyone knows East London is full of fashionable folk; but now its home to a fashionable Folk too. After a successful stint at Lambs Conduit Street, ubiquitous men’s fashion house Folk opened the doors of its new retail space in East London’s Old Truman Brewery.

Fans of the original outlet – which includes us at Esquire – weren’t disappointed when confronted with the 1,000 square foot clothes store, which, we’re relieved about, retains all of the quirks that have become synonymous with the Folk name: this new haunt boasts milk churns for seating, marble heads courtesy of the aptly surnamed Paul Van Stone, a library-like display of the S/S shoes, funnily enough accessorised with an old library ladder for access, an old gym horse taking centre stage, and, the pièce de résistance, no counter, so as to not “separate the customers from the staff”.

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Don’t mistake "creativity" for "wank" though, as the new Folk abounds in substance as well as style; in addition to its own collections, the store stocks the latest seasons from Humanoid, Sessun, Hill-side ties and Feiyue sneakers.

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