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Welcome To Pure Michigan

What Will Your Escape Be?

Breathtaking landscapes, urban escapes, unique attractions, a wealth of events and festivals and rich culture – experience them all in Pure Michigan.

Find inspiration for your visit on the open road – from scenic routes to rugged trails. From the sand covered to the well-traveled. They lead us to the beauty of nature and the beauty of simple pleasures. The open road is alive and well, and waiting to take us to Pure Michigan.

Whether you are an urban adventurer or an outdoor enthusiast, a foodie or a thrill-seeker, traveling with your family or making memories with friends – you are on the brink of planning a vacation so unique, it can only be classified as Pure Michigan.

Michigan's Upper Peninsula presents attractions unmatched anywhere else. Explore a shipwreck tour, climb to the top of a lighthouse, or hear the roar of mighty waterfalls. There is no place more scenic than the UP.

Ann Arbor's nickname is "Tree Town", and it's easy to see why. Deep, rich color sprawls across the trees throughout the University of Michigan campus (Go Blue!), the vibrant downtown area, and beyond....

Hold out your left hand. See that part where the thumb meets the rest of the hand? That's where you'll be when you Go Great Lakes Bay in Bay City, Birch Run, Chesaning, Frankenmuth, Midland, and Saginaw....

Top off your summer with flying colors in Traverse City. From climbing the Sleeping Bear Dunes to winding down at local wineries, it's a destination where everything just comes together. It's where journeys are filled with moments between the activities that allow you to realize you are in a...

These Michigan hidden treasures are often overlooked by travelers in favor of bigger attractions like the Mackinac Bridge or Detroit RiverWalk. But they are no less fascinating and well worth a detour.