Lakmé Fashion Week earlier this month launched its ‘Re-invent Banaras’ initiative as part of the Indian Handloom & Textile Day celebrations for the upcoming season.

‘Woven Wonders of Varanasi’, a nationwide campaign led by Shaina NC, is focused to uplift the Banaras handloom industry as a part of the ‘Make In India’ initiative supported by the Ministry of Textiles.

Talking about the campaign, Shaina said: “This is inspired by PM Modi’s ‘Make in India’ campaign. We in the fashion fraternity decided what better way to give back to the country than by supporting the weavers and handlooms of Benaras, uplifting them and making a difference to their lives.”