Marketing

Smartphones are a huge technology that has taken over the world. But a smartphone wouldn’t be what it is without apps.

These downloadable items make life so much easier, whether they keep you in contact with friends or keep you amused in a waiting room.

Creating a successful app, however, is not as easy as it may seem. There are many steps that go into the process, from idea development to research and marketing. In the end, you want an app that people are well aware of and can easily find in the Google Play Store.

Where should you begin? Here are five simple ways that you can optimize your app for the Google Play Store.

Make sure the app serves a purpose

Any good app has to start with a good idea, but that good idea has to come from somewhere. It is important to first look at something that the general population wants or needs. It won’t do well if there is no desire to use it.

Knowing what the people want goes hand in hand with having a full understanding of their desires. Research the app concept completely to get a good grasp on what the population is looking for.

The app you create should effectively pose a solution to whatever it is the people need. It is important to market the app in a way that shows exactly what the app does so it is clear to understand why people should use it.

Show off what you have created, but also allow it to be shared easily. Embed links to social media sharing within your app to allow users to do marketing for you.

If a user likes the app, they are more likely to share it with friends and family. That is why it is so important to create the app with the needs of the general population in mind.

The company SkinVision has this concept down. They saw a problem with the rise in skin cancer and created a reliable app to offer solutions for the population.

Their medical app is able to scan spots on the skin to allow patients to compare them to potentially dangerous skin spots. Users can also track changes in the spot over time and, if found to be dangerous, be put in contact directly with a medical professional.

Creating a good, useful app is the first step in the process of getting downloads from the Google Play Store. Do what the people need and market it effectively to gain more users over time.

Have a well-designed app and app icon

Having a well-designed app will ensure the satisfaction of users. They should never really be aware of the design because of its ease of use. The only time a user will take notice of the design of the app is if it is bad.

According to Digital Authority Partners, an app that has easy-to-use technology will ultimately gain more downloads. People are more inclined to stick with an app when they understand how to navigate, and will likely share it with friends.

It also does not hurt to use attractive colors and text styles along with eye-catching images. If it looks pretty, people will stick around to find out more about it.

Before even opening your app, the user gets a first impression based on the Google Play Store app icon you design. It should tell the user about your app’s purpose but be creative and engaging.

Draw in more users from the Google Play Store through an interesting image that tells why that app will best suit their needs.

App titles and descriptions matter

According to ComboApp, the best way to optimize any online content is through the use of keywords, and this holds true for app development too. Research what your competitors are saying and what your ideal consumers are searching to find the right words to use.

When creating the app title, it is important to utilize keywords to appear as high in the rankings as possible on the list of apps in the Google Play Store.

The Google Play Store does not have a keyword search, so using them in the title is really the only way to rank highly. If you are not in the top 25 on the list, most users won’t even see your app, to begin with.

This is also true when writing up the short and long descriptions for your app. The short description is the first information about the app that potential users will come across. This should be descriptive and use as many keywords as possible to get the user to open the app.

The first paragraph of the long description should also contain the most keywords to rank more highly in the Google Play Store. These words get more users to see the app and increase the number of downloads.

Check reviews and ratings regularly

We are told not to care what other people think, but we oftentimes won’t use a product or service based on a negative review. This happens with apps as well. People won’t download an app with too many bad reviews or a low star rating.

To help optimize your app in the Google Play Store, keep yourself up-to-date on new reviews, both positive and negative.

Respond to the negative reviews quickly and frequently to show that you care about the users’ needs. This gives you more credibility as a developer and shows you are working to improve any bugs or issues.

The positive reviews on your app help make a good first impression, to show potential new users what to expect after downloading. They also show developers what works well and does not need changing.

Ratings are also important for getting ranked highly in the Google Play Store. Highly rated apps will appear earlier on the list.

Prompt users to rate your app at important moments during their use. This may be when they beat a level or create a finished product. That way, you will get higher ratings because of a happy customer.

A/B Testing is vital

A/B testing involves creating two versions of your app listing that only have one element that is different. Then, you compare the traffic rates of the two versions to see which is more effective. This will also allow you to recognize any changes that need to be made.

You will want to continue this testing until you find out what sells the best for your app. You may think your app is perfect, but users might find a flaw you did not recognize.

The users’ opinions are what matter most because they are the ones using the app. Having happy customers is the best way to ensure a successful app in the Google Play Store.

No app is complete without users, and there will be no users without Google Play Store optimization. Complete a few of these tasks in order to skyrocket your app to the top of the list.

Traditional marketing has always attempted to reach potential customers where they are most likely to be, either at home, driving, public transport etc… This marketing concept hasn’t changed, but the location of potential customers has.

Nowadays teaching your target audience translates to investing the majority of your marketing budget in digital marketing as it’s almost guarantee that your target audience is online. And this applies whether they are at home or using public transport for example. A company’s target audience undoubtedly will be found on the world wide web. So, it makes sense that ensuring your brand has a solid presence online, in other words, your digital marketing efforts, must be in line with this form of marketing, which is here to stay as the days of traditional marketing route only is long gone.

Never before has it been more important for the marketer responsible for an organisation’s digital marketing campaign to complete a digital marketing course to ensure that they not only fully understand the principles of digital marketing but also get a solid understanding of digital marketing techniques and tips.

Digital marketing overview

The aim of today’s marketer is not only to market to those who matter but to also make sure their brand, product and service retains a solid online presence but it’s also vital to constantly keep their digital marketing strategy up to date, in fact, you could say it’s a never-ending task.

The effective and successful promotion of your brand, products and services online is a definite skill and absolutely has to be part of an organisation’s marketing strategy. There are two main aims of all digital marketing strategies, which are increase website traffic and to monetise this traffic to increase overall revenue.

Digital marketing measurements

The great thing about digital marketing is that it’s measurable, which is a key benefit for any marketer. Knowing your target audience and being able to learn from analysing your digital marketing campaigns is key to online marketing success. Being able to accurately track response to your advertising campaigns is extremely advantageous.

Types of digital marketing

Since the appearance of the internet and more and more people being online the types of digital marketing have increased and show no sign of slowing down.Digital marketing options are endless and if incorporated correctly in an overall marketing strategythis form of marketing can have massive return on investment.

Digital marketing key principles

As we’ve established being able to measure digital marketing initiatives to show return on investment is important when it comes to influencing an organisation’s overall marketing decisions and to deliver results on investment.

Here are a few digital marketing key principles which help to improve return on investment.

Experiment often – It’s important to constantly experiment with your digital marketing mix and analyse which form of digital marketing performs the best for your business.

Tacking – There are really great tracking tools available to help you actively track your digital marketing mix success. This key digital marketing principle is an absolute must that allows you to improve your strategy.

Relative and authentic content – This is one of the most important principles of digital marketing as consumers face a daily barrage of content and it’s vitally important for them that the content they see is relevant to them.

Marketing goals defined – Stating that you simply want your brand to be noticed online is no longer good enough for an effective digital marketing campaign. Your online marketing objectives need to be defined. Clear and precise goals digital marketing goals must be set as this can easily be overlooked.

Benefits of keeping digital marketing principles in mind

Despite digital marketing having been around for many years now there are still many people that still don’t quite understand all the benefits of a well planned digital marketing strategy. In fact, it’s been proven that companies who make us of all forms of digital marketing are almost three times likely to increase revenue growth.

Here are a few benefits of applying sound digital marketing principles

Whether you are running a thriving business venture or are just getting started, a sales surge can help improve your bottom-line and give you a better market share. Video marketing can do wonders for your business by increasing brand awareness and qualified leads that generate actual sales.

To take full advantage of video marketing, you must identify the type of content that resonates with your target audience at any given moment. This is primarily determined by the user’s informational needs and what stage your target audience is at on the buyer’s process. Here are practical tips you can employ today to diversify your video offering so you can move you towards your business goals:

Product reviews and customer testimonials

Reviewing products in your line not only creates awareness but also makes shopping easier for your customer base. Clients that already trust you can click on your review videos to find new products that may be useful to them. A well-made product review should be short and entertaining, basically showcasing the best features of the product in question along with the whole experience of using it.

Compelling product reviews will likely amass a sizable number of customer testimonials that can be used to promote your brand further. Getting testimonials on record can be tricky, so you might want to bring a content marketing and creative agency on board with this one. The pros can help you select testimonial actors that look genuine and fun. Alternatively, you could offer your customers a discount for sending in review videos and have professional help with selection and editing.

Tutorials

These are short videos that can create brand awareness by answering vital questions that potential customers may have. By using an enjoyable and engaging style on the video, you can gain more visibility and drive more traffic to your site.

The main aim of a tutorial should be to capture the attention of potential buyers by giving them relevant product info merged smartly with soft selling and subtle promotional tie-ins. This will eventually build product trust and increase sales.

Consider working with a professional tutorial producer to create content that will resonate with your potential clients based on the product or service you offer. For instance, a gym could be better suited to training videos that offer workout tips, while a tech firm could focus on how-to videos or short product tutorials.

Your tutorial videos could also include helpful FAQ sessions where you take time to address common inquiries that customers may have. This can help clear any doubts customers might have, especially on new products, leading to more closed deals and increased product trust.

Animation videos

Animated explainers and presentations are a popular and fun way to engage with your target audience. Animated videos are not only cheaper to make compared to live action, but can also create a feel-good effect and be more entertaining. These videos can be especially effective in explaining complexities or creating comical effects on your site.

Creating the right video content for your specific customer needs can help you generate a greater marketing impact. Professionals such as Liquona can help you create video content that will really wow your clients and makes them keep coming back for more.

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About Us

Welcome to Street Talk Live, I’m Tristan and I hope you find the information I blog about useful. I love to travel and explore the world. I believe it is important to learn about other cultures and keep up to date with the latest news in the world. Read More…

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About Us

Welcome to Street Talk Live, I’m Tristan and I hope you find the information I blog about useful. I love to travel and explore the world. I believe it is important to learn about other cultures and keep up to date with the latest news in the world. Read More…