Luiz Carlos Trabuco Cappi: Being Chosen As The President Of Bradesco Bank

Brazil is one of the most progressive states on the planet, and they are home to a number of competitive financial institutions that are trying to become the best bank in the country.

For many years, Bradesco Bank held the position as the leading and the largest bank in Brazil, but in 2009, they were dethroned from the top rank for the first time. The merger of Banco Itau and Unibanco changed the landscape for the Brazilian banking industry. The merger of the two former banks created the Itau Unibanco, and they acquired more investors, and their assets ballooned. The newly formed financial institution dethroned Bradesco Bank, and the latter started to think about counter actions that would bring them back to the top position.

However, it would not be easy for Bradesco Bank to think about new strategies as their president decided to retire in 2009. They would need to find a new individual who would be able to lead the company to new heights, and the board of directors started to choose from their roster to search for the next president of Bradesco Bank. From the shortlist that the board of directors received, one application stood out, and it came from the executive vice president of the company, Luiz Carlos Trabuco Cappi. The executive vice president of Bradesco Bank has served the company for a number of decades, and according to the board of directors, he is the man born for the job.

Working with Bradesco Bank at the age of 17, Luiz Carlos Trabuco Cappi had to balance his school life and his employee life. He was promoted after 15 years of service being clerk within Bradesco Bank, and he was assigned to serve in a number of departments within the company. Some of his accomplishments during these years were the improvement of the company’s relationship with the country’s media companies and the acquisition of more than 25% of the insurance market in Brazil. When he was promoted to become the new president of Bradesco Bank, Luiz Carlos Trabuco Cappi had to think about ways on how he could take Bradesco Bank back on track.

In 2015, Luiz Carlos Trabuco Cappi made one of the toughest decisions of his life. He planned to purchase HSBC Brazil for $5.2 billion, and he plans to increase the value of the company. The board of directors initially warned him about the transaction, but he persuaded them that his plan would work out. The executives working for HSBC Brazil accepted his offer, and the financial institution went under the direct control of Bradesco Bank. After the transaction was completed, several investors decided to reinvest in Bradesco Bank, hoping that they could benefit from the expansion of the company. The acquisition of HSBC Brazil also meant that the number of assets under Bradesco Bank soared.

Luiz Carlos Trabuco Cappi contributed a lot to the company; however, he would have to go down from his post as he already reached the age of retirement.