In the video, the late night fixture is elated to win a year's supply of the crunchy cereal until he's faced with the black and yellow mascot. His bee phobia overtakes his elation when he spots the over-sized insect, leading to a hilarious showdown.

"This is about a crazy person being given cereal and reacting to an obviously harmless mascot," Richter explained. "But it wouldn't be very funny if he wasn't crazy."