20 January 2014

Boohoo #OwnIt Campaign

Although I usually write about beauty, I am also very into style and love making sure that I look good, even though I have a slightly quirky style (think fake fur and pink velvet gloves). I posted recently about the launch of Boohoo's plus size collection and today I wanted to show you their latest campaign.

The #OwnIt campaign, as you may have guessed is all about helping Boohoo customers make the most of their shape and find the style that suits them. Large or short, big or small we are all different and there is no one style that suits all so the #OwnIt campaign shows off some of the big styles of this year and using simple images like the ones above to quickly show you whether the style will flatter your shape.

Maybe not an item of clothing I'd choose to wear...although I do love metallics... a big trend that should suit almost everyone if the metallic bomber jacket. Great for wearing with either jeans or a dress, its a great way to layer up and keep an outfit looking casually stylish.

One of my favourites but not at all suited to my shape is the shirt dress. I definitely agree that shirt dresses look completely stunning on taller girls and being a hat lover I would totally pair it up with either a trilby or a big floppy hat and shades :)

A slightly dressier style but another favourite of mine is the double layer shift style. I'm a real hourglass girl so I find this shape is good for balancing out my shape and drawing the eye towards my slimmest area which is my waist.

I was also sent a few more #OwnIt images that I'll be posting on my twitter page (@AnnabelleJohn) over the next couple of days, and of course you can pop to the Boohoo website to find out more!
What do you think of this campaign idea? Do you think its a helpful feature from the website?

1 comment:

I'm a tall pear and it makes me so happy that business's are starting to realise that tall girls have a real problem with buying clothes that fit. I'm only 5'8 but I have really long legs so finding skirts or trousers that fit properly is a nightmare. The skirts are usually so short I've had to buy some cycling shorts to preserve my modesty and I haven't had a pair of jeans that fit in years at a reasonable price. :)