JWT Names Top 'Atalantas'

NEW YORK, NY -- (MARKET WIRE) -- January 30, 2007 -- JWT, the largest advertising agency in the
U.S. and the fourth largest in the world, has named the top women it
defines as Atalantas.

Atalantas, a consumer group newly identified by JWT, are young women who
embrace their independence: They are confident, passionate, adventuresome
and unwilling to settle for anything less than the best. They neither
conform to negative stereotypes of single women (cold, lonely or sad) nor
do they pursue the excesses of less discriminating peers like Britney
Spears and Paris Hilton.

These women represent a growing segment of the young female demographic,
notes Marian Salzman, executive vice president, chief marketing officer of
JWT Worldwide. Marketers and the media -- often a beat behind in
understanding important shifts in the real world population -- too often
see young single women as Bridget Jones-style sad-gal singletons or
out-of-control partyers. "Truly reveling in their 'me' years, Atalantas are
eagerly sampling life, love and leisure," says Salzman. "And they are
forming relationships with a multitude of brands -- household goods,
electronics, cosmetics, fashion, food, beverages and many more -- that may
last a lifetime. As with the sought-after market of single 18- to
34-year-old males, with each passing year the earning power and expendable
income of these women will rise, making them increasingly lucrative and
appealing for marketers."

In Greek mythology, Atalanta broke with convention and refused to settle
down until she finished her education and saw the world; when she finally
did marry, it was on her own terms. "Today's strong-willed single
twentysomething is a contemporary Atalanta," says Ann Mack, director of
trendspotting at JWT. "She's a huntress -- especially when it comes to her
personal, professional and sexual pursuits -- and also an adventurer,
experimental and exploratory in nature."

Upon being named an Atalanta to Watch, sitar player Anoushka Shankar, the
daughter and protégé of legendary sitar virtuoso and composer, Ravi
Shankar, said, "Traits that define an Atalanta Woman -- such as an
assertiveness of individuality, commitment to causes, a strong drive and
belief in oneself and the inspiration to push one's career and personal
life forward with passion and verve -- are characteristics I've always
admired and strived towards; therefore, I am honored to be included in this
esteemed group of women."

How to Spot an Atalanta

-- She is independent: Single throughout her 20s, she is unwilling to
settle for less than the best.
-- She has a bold attitude: And a lot of it. Some may call her unswaying
or stubborn; we see it as her need to assert herself.
-- She loves to travel: A yearning for adventure and a spirit that can't
be contained in one place is part of what makes her unique.
-- She stands out wherever she is, both for her ideals and her devil-may-
care attitude.
-- Living in the public eye may not define the Atalanta, but it's
something she is comfortable with and sometimes relishes.

Fiona Apple (29): Her motto is "Go with yourself," and she is unwilling to
compromise her actions, beliefs and music for anyone or anything.

Song Aree (20), Ahn Shi Hyun (22), Grace Park (27) and Pak Se Ri (29):
These LPGA winners are a source of pride and inspiration to a generation of
South Korean women. They are making a name for themselves with style, grace
and a sweet short game.

Rachel Bilson (25): This petite vixen admits to an unwillingness to take no
for an answer and says her drive has been the key to her success.

Alexis Bledel (25): Conservative and classy, she leads a quiet, private
life -- all the more appealing as an alternative to the Lindsay Lohans of
the showbiz world.

Alice Braga (23): A startlingly raw femininity, fearless physicality and
clear intelligence define this actress, who is looking to open doors for
Brazilian cinema.

Gisele Bundchen (26): A globe-trotting workhorse with an inability to
settle down, this astute model-businesswoman has an estimated net worth of
around $150 million.

Lauren Bush (22): This up-and-coming member of the Bush family has a range
of interests -- don't expect the busy model/goodwill ambassador to settle
down anytime soon.

Charlotte Church (21): The girl with the "voice of an angel" is all grown
up and ready to flex her muscles. She is equally concerned with stretching
herself and growing as a performer.

Chelsea Clinton (26): Two words describe Chelsea: above reproach. Something
not all children of the White House have achieved.

Kirsten Dunst (24): An unabashedly going-out kind of girl who enjoys the
perks fame has brought. Travel and the chance to broaden her appeal
overseas are now her focus.

Anne Hathaway (25): The girl next door, a self-admitted fashion victim who
would rather dress for comfort than style, is now taking on darker roles.

Scarlett Johansson (22): She's turned her husky voice and voluptuousness
into an industry, always seeming to take the fleeting nature of fame with a
grain of salt.

Alicia Keys (26): The teen prodigy turned musical tour de force, known for
boldly expressing her opinion, is now branching out into acting.

Keira Knightley (21): A "brash," "outspoken" and "vulgar" rising star --
she has recently become a pro at deflecting critics with candid responses
and a quick wit.

Karolina Kurkova (22): An intense and energetic model, she's a favorite of
designers, editors and photographers the world over for her beauty and
generous nature.

Mia Maestro (28): This Argentinean actress poised for Hollywood cross-over
success has begun to defy notions of how Latina stars should pursue their
careers.

M.I.A. (28): After getting censored by media in the U.S., the U.K. and Sri
Lanka, this rapper/artist/refugee with a radical approach is only amused by
the controversy.

Margherita Missoni (23): The best-dressed heir apparent to the Missoni
empire counts muse, brand ambassador and spokesmodel among her titles.

Mary-Kate and Ashley Olsen (20): Termed the "most powerful young women in
Hollywood," these twins are more than just actresses -- they're
entrepreneurs.

Natalie Portman (25): The new Audrey Hepburn is an adventurer who would
rather be smart than be a movie star.

Anoushka Shankar (25): Comfortably straddling the divide between tradition
and modernity, this independent, driven and beautiful young sitar player is
a concert favorite around the world.

Julia Stiles (25): A self-described feminist, this actress is unafraid of
making controversial statements, both personal and political.

Ivanka Trump (25): The daughter of America's most famous entrepreneur
started out as a model, grew into a businesswoman and is now set to become
a superstar thanks to "The Apprentice."

Serena (25) and Venus Williams (26): Despite injuries, these two tennis
champions have hardly been idle. And though controversy follows them, the
sisters just ignore their naysayers.

Li Yuchin (21): This Chinese "Idol" is a tomboy, not a China doll, and her
disregard for rules and unabashed individuality have turned her into a
national icon.

Ziyi Zhang (27): "China's gift to Hollywood" is a slim charmer with big
talent whose accomplishments are inspirational for many thousands of women.

About JWT

JWT's heritage of brand-building excellence extends back to 1864, making us
the world's oldest advertising agency brand. Today we rank as the fourth
largest global agency and the largest U.S. agency. In 1939, JWT pioneered
the first national consumer research panel. In 1988, we created the first
research study of consumer lifestyles, "Life Stages." We believe in being
anthropologists first, advertising people second. JWT is owned by WPP
Group (NASDAQ: WPPGY).