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Apple’s London Stores Prepare For Olympic Visitors And Journalists

Apple is beginning to prepare its London retail stores for an onslaught of international visitors and journalists when the city hosts the 2012 Olympics in a few months time. TUAW learnt from a "high level Apple retail employee" in London that the stores will be stocking international replacement MacBook Pro, MacBook Air and MacBook keyboards. It'll allow the retail stores to quickly repair any damaged laptops with the correct international keyboard, particularly for journalists from overseas, where time is of the essence. Traditionally such replacement keyboards for a non-UK MacBook would have to be ordered in.

As my source told me, "London is going to be overrun by an onslaught of journalists when the games begin. We want to be prepared should they need help with their equipment during the time they are here."

As TUAW notes, the Olympics will bring in about 325,000 extra visitors to London during the event, as well as over 10,000 print journalists as well as photographers, TV and radio reporters. The source also noted that Apple may potentially also stock new MacBooks that feature American, Asian and other international keyboards - but this is apparently only under consideration at this point.

Graham is a regular contributor to MacStories, a law and economics student at university and connoisseur of great TV shows. With a particular passion for telling stories with the aid of data and visualizations, there is a high likelihood that he wrote a story if you see a graph on MacStories.