Digital Marketing Blog

Have you ever wondered “What can Google do for my business?” While search engine optimization for organic listings and Google AdWords can be very effective ways to market your business, the Google My Business platform is a relatively easy way to start getting new customers from Google. In this article I will show you how…

This article will walk you through the steps of adding a user to your AdWords account. NOTE: The permission level is critical. If you give s How to grant access Sign in to your AdWords account. Click the “Settings” icon and select Account settings . Select Account access from the navigation bar. Click + Users. Enter the email address of the person you…

If your website has a Google Analytics tracking code installed, you are bound to have to share this data with another party at some point. This other party might be a business partner that needs to keep an eye on website traffic, it could be your AdWords expert that needs to monitor goal conversions, or…

With the plethora of options at business owners’ fingertips, as well as designers trying to sell complicated designs created from scratch, it is easy to be convinced that you need something created from scratch for your business. There are also a variety of CMS (content management system) options available such as Joomla, Drupal and WordPress…

Responsive web design means having a website which is responsive to the device it is accessed from. That means that the website formats itself to the device, so if it is opened on a mobile phone, the text and pictures appear in a way that is reader friendly for that device, the same is true…

We have come a long way since the internet first reached our screens in the 1990s. It is fascinating to take a look back over the evolution of web design to see how we have arrived where we are today and where we may be headed in the future. 1990s HTML, the first coded computer…

Precedential Design The overall design and layout of your website should be created in a way that guides your viewer from the most important part, in order of precedence, to the next. For example, the human eye naturally moves to the top left corner first, which is why most websites place their logo there and…

Finding a qualified Sandton SEO agency is challenging. That’s why we’ve compiled a list of 7 questions you should ask any company before hiring them. 1. How will you decide what keywords we should target? “Keywords” what searchers will use to find solutions to their problems. You want your website to rank for these keywords,…

Pretoria is a city in the northern part of Gauteng Province, South Africa. It is one of the country’s three capital cities, serving as the seat of the executive branch of government (Cape Town is the legislative capital and Bloemfontein the judicial capital). Pretoria has a reputation for being an academic city with three universities…

Pretoria was founded in 1855 by Marthinus Pretorius, a leader of the Voortrekkers, who named it after his father Andries Pretorius and chose a spot on the banks of the “Apies rivier” (Afrikaans for “Monkeys river”) to be the new capital of the South African Republic (ZAR). The elder Pretorius had become a national hero…