Case Study: Belgica Furniture

Belgica Furniture, based in Bo'ness Scotland, originally opened their doors in 2003. Going from strength to strength, they were voted Scotland’s Favourite Furniture Store in 2015 and have been winners of the Scottish Home Improvement Awards.

With a stunning 30,000sq ft showroom showcasing a multitude of furniture manufacturers and designers, they required a website that reflected the slick and professional appearance that the physical store has.

The team at Belgica originally approached us in 2016, as their previous website (built on Magento) was looking tired, outdated and wasn’t living up to their expectations. They understood that they needed to upgrade to an enterprise-level eCommerce platform, with proven results.

Since onboarding with Iconography, sales have grown by 25%

“We are really happy with the brilliant job that you guys have done again!”

- Stewart Graham - Belgica Furniture

After initial conversations and scoping the project, we were able to offer Belgica a 36-month contract, which allowed them to make smaller payments towards the overall cost of the website build.

Since onboarding with Iconography, sales have grown by 25%. Unsurprisingly, Belgica was more than happy to renew their contract with us after the initial term had come to an end.

Belgica went live in 2019 with a complete website refresh and the updated version of Iconography eCommerce. The rejuvenated site allowed them to benefit from all the new features that the platform now included, such as; responsive web design, modular pages, swatch wizard and on-site search updates. Not only were there plenty of new features on the front-end, but we created a friendlier back-end CMS.