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Before the turn of the century – one brand has made an international acclaim to a high-end luxury series of leather goods, jewellery and now a lifestyle that people of the 21st Century aspire to and its name is: Louis Vuitton.

This Paris based Fashion House has come 360 in its efforts to become a leader in its own accord but to now lend its name and its weight to an international series of regatta that has been called the ‘Louis Vuitton World Series’. And as such it is trying to reach new heights to become one of the “world’s most prestigious series in yacht racing”; however not forgetting it is not in competition with the America’s Cup.

The official birth of the LVWS will begin in Nice, France from the 7th to the 22nd November 2009 and will continue on in February 2010 in Auckland, New Zealand; thus providing a great opportunity for both competitors and race goers alike. The race will also continue with at least two further events in 2010 and will finish off the seasons ending which will count towards the LV World Series Trophy.

The series is being undertaken in association with a new professional sailing group known as the World Sailing Team Association (WSTA) which comprises of a group of competitors who hold at least 1% of the shareholdings.

Overall the focus of the Louis Vuitton World Series is to set up as a certainty for international racing competitors and the continuity to sponsors by offering a long-term program. And for us at SQUA.RE as followers in international yacht racing an enjoyment of seeing luxury yachts compete for an international title which is; The ‘Louis Vuitton World Series’.