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Written by Ed Cobb, ‘Every Little Bit Hurts’ is nothing like his other massive hit, The Standells’ ‘Dirty Water’. With writing credits as diverse as The Chocolate Watch Band and Gloria Jones, it’s doubly impressive.

There was an HBO program several seasons back, AMERICAN DREAMS, all about Philadelphia in the 60′s. The daughter of the family it centered around was a dancer on AMERICAN BANDSTAND, so every episode featured a current artist kitted out as someone who had appeared on the show during that time period, and doing the same song originally performed. When they wanted Vivian Green, there weren’t many cover choices left as they’d already used material from Mary Wells and Tina Turner. The 60′s were an era of girl groups, but as Vivian was a solo artist, Motown acts like The Supremes or Martha & The Vandellas weren’t options. I suggested Brenda Holloway, never expecting them to go for it, but they did.

Doing the TV show was a two day affair. Day one, Vivian went in to record her vocal at Ocean Way Studios and on day two, she was dolled up in costume (looking exactly like Brenda Holloway to a T) and mimed the newly re-recorded version on a mock AMERICAN BANSTAND stage. It was a blast.

Vivian was completely prepared, plus being the flawless vocalist that she is, laid it down in one take. Everyone’s jaw dropped. The engineer said “You’re done” and her response was “I was only warming up. You mean I can’t sing it again?” Of course they let her, but also said if she wanted to bail and go shopping, they had what they needed. The above Vivian Green version is that first take.

Brenda Holloway actually called later that day, having heard the new version, to thank Vivian for a job well done.

Always thought, for the longest time, this was a Mary Wells or Tammi Terrell single. With it’s intentional Motown swing and sound, I vaguely recalled hearing it as a current. And despite it’s somewhat pricey Northern Soul status (a genre loosely defined as Motown soundalikes that flopped), it was actually a US #11 Billboard pop hit.

I loved The Supremes, who didn’t? But there’s something about the underdogs that make them even more appealing to me. Happens every time.

I guess The Rolling Stones (who I always preferred) were considered second to The Beatles for a while there; and then The Pretty Things to The Stones. Or as I mentioned in an earlier post, Inez & Charlie Foxx to Ike & Tina Turner.

Like Martha & The Vandellas, The Marvelettes were certainly playing second fiddle, at best, to The Supremes over at Motown. There’s a terrific book CALLING OUT AROUND THE WORLD / A MOTOWN READER by Kingsley Abbott, detailing (and I mean detailing) those heydays of Motown. It describes the songwriting rivalries, struggles for priorities, everything. It’s a fascinating read. According to Kingsley, William Robinson, or Smokey as we know him, was always under appreciated by Berry Gordy. Even when coming off of a hit, Smokey’d be starting over. Marvin Gaye too. The girl groups were in a constant struggle to get first dibs on the strongest new songs. It’s why Mary Wells left the fold – well at least according to this book.

In the case of The Marvelettes, there were few occasions when they got those gems. Like ‘The Hunter Gets Captured By The Game’ (another Smokey composition), many of The Marvelettes releases had a slight darkness to them – not quite as glistening with all the pop flash that those Supremes singles packed, hence their cult appeal? Probably.

Most times the really successful acts are great, but after they’re pounded into your brain relentlessly, you can go off them a bit. The Beach Boys come to mind and their biggest hits at that. I love ‘California Girls’ but never need to hear it again. Likewise ‘Hey Jude’ or ‘You Can’t Hurry Love’.

So yeah, we all loved The Supremes and The Four Tops too, but those lesser known Motown acts were just as great. Some had the occasional smash, Like Mary Wells or The Marvelettes, yet some just never got near their fair share. Like The Contours.

It’s in hindsight I’ve come to appreciated them. Northern Soul has given a lot of great singles an unexpected success story, if not in big sales at least in big appreciation. ‘Just A Little Misunderstanding’ is one. I heard this on a few of those truly great Northern comps like THE IN CROWD – THE STORY OF NORTHERN SOUL and it’s accompanying must-read book.

Feeling victims, as were The Marvelettes and Mary Wells, of being tossed the leftovers, those songs passed on by Motown’s A level acts (The Supremes, Marvin Gaye, The Temptations) according to legend, really pissed off Gladys Knight and her Pips (all family members as it turns out). Having moved from Vee Jay to Motown in ’65 with wider success in mind, they quickly found themselves relegated to subsidiary Soul, set up for the more RnB, less leaning pop acts. good call there. From ’66 – ’68, they recorded some of the label’s dirtiest and most raw sides. I’m sure to Berry Gordy’s surprise, ‘I Heard It Through The Grapevine’ became the company’s biggest selling single at that point, leaping to #2 pop and bringing Gladys Knight’s signature rasp to the mainstream.

Even better was “The End Of Our Road’, it’s followup. Peaking at #15 on Billboard’s Hot 100, it was a mighty strong showing for such a picture perfect dirt and grime black single. Their performance, recording and mix are so aggressive, it’s impossible to not be dragged in. Played this a few nights ago at the Otis Clay show – it sounded mighty powerful through that big system, filled the room, every last head and foot surrendering.

I agree with those who say Mary Wells was the first lady of Motown, well if I turn a blind eye to Brenda Holloway, Kim Weston and Tammi Terrell that is. I guess because she had the biggest pop crossover hit out of the bunch with ‘My Guy’ sort of justifies it. Whatever, she had the voice and the presence. There are some fantastic shots of her on various UK album sleeves, and that blond hair dye job turned brassy orange – I just love it.

No question, she and Smokey Robinson were a perfect match and gave her the biggest successes. Same with The Marvelettes. It’s just something about his productions, maybe it’s the drum sound or use of vibes combined with handclaps. Some magic recipe was definitely at work, I never could put my finger on it though.

Then there’s the lyrical twist, most prevalent on ‘Two Lovers’. It doesn’t get much more clever than this. What happens at the end of this song again, how does the two lovers thing play out? I forget every time.

It’s a drag about the royalty issue that drove Mary Wells from Motown. Once burned, it’s sometimes hard for certain folks to move beyond it – by all counts, that summed up her attitude toward Berry Gordy. And so the downward spiral began.

The fact that ‘Dear Lover’ was substandard compared to any of the Smokey songs, in a way, became the appeal. I do love a struggle to polish up something fairly mediocre in the world of singles and follow-ups. I find it rather interesting, the way all parties involved go through the motions, hoping no one else will notice that it’s actually not very good.

In the case of ‘Dear Lover’, seems producer Carl Davis basically tried copying the Motown sound – unsuccessfully. Is that a description of Northern Soul or what? Exactly the whole point of the genre, making substandard copy attempts glorious in their own way.

Probably the most Northern of any Mary Wells track, it’s absolutely become a favorite.

She made two of the greatest records ever. This and ‘It Takes Two’. Like Mary Wells, Tammi Terrell and Florence Ballard, she was, from time to time, my Motown Goddess. I can replay her performance of this on SHINDIG like it was yesterday. Even though the program was black and white, I remember it in color, I guess because I wanted to.

Let’s face it. The theme song to ABC’s syndicated daily pop show, WHERE THE ACTION IS, titled ‘Action’ by Freddy Cannon, was so good, even The Ramones could have covered it.

I lived for WHERE THE ACTION IS and saw many a great act each day after school. Our local Syracuse affiliate, WSYR-TV, was wishy-washy, and many times pre-empted it with other things. Looking over the complete, chronological list of episodes and guests, I’ve only just discovered missing Pinkerton’s Assorted Colours, The Action and Dave Dee Dozy Beaky Mick & Tich for just that reason. Indeed, I’m a bit crushed having now discovered these atrocities. Scumbags.

But seeing an LA centric act almost daily, given they were basically down the street from the studios, must have been daily bliss. To name a few: The Guillteens, The Ikettes with and without Ike & Tina Turner, The Vejtables, The Leaves, The Seeds, Gary & The Hornets, Love, Dino Desi & Billy, The Buffalo Springfield, Jan & Dean.

Then there were the black and white segments from England, a real high for we Anglophiles: The Small Faces, Gary Farr & The T-Bones, Them, The Mindbenders, The Zombies, The Moody Blues, The Kinks, Unit 4 + 2, The Who, Wayne Fontana, Marianne Faithfull, The Yardbirds and The Cryin’ Shames.

I got a fantastic email today from a reader in France, Bands Michel, who alerted me to a site whereby you can read just about every BILLBOARD from the 50′s, 60′s and onwards. These are mesmerizing. Scrolling through the weekly singles reviews whereby they predict records that will achieve Top 20, Top 60 or simply a ‘Chart’ placing alone is worth the visit. Most of the greats are in that later section, although many a ‘should have been a hit’ record features in the other two as well. Not to mention stunning full page tip sheet adds for singles by The Herd, The Who, Mary Wells, Scott Walker, Ike & Tina Turner, The Small Faces, multi artist adverts for Mercury, Okeh, Motown, Fontana, Deram, Ric Tic, Bang, Sue Records plus hundreds and hundreds more. Do yourself a favor: