White disclosed the list in rebuttal to a Toronto Sun story that was gloomy on the UFC’s future. Among its assertions, ex-UFC heavyweight champ Brock Lesnar was listed as the promotion’s No. 1 attraction.

White, who among other counters went on the offensive about the story’s claim that the UFC’s appeal in Canada is dimming, previously has stated that welterweight champ St-Pierre and Lesnar are the company’s top PPV draws. (Lesnar, an already-established draw as a former pro wrestler, retired after a three-plus tenure in the UFC, while St-Pierre has been with the company since 2005 and held his title almost unbroken for six years, which has given him longer to up his numbers.)

In a fashion typical for White, the information arose in defense of the UFC’s product, which inarguably has met downward pressure due to injuries to PPV headliners. Critics, as vocalized by the Sun story, also have said the UFC is putting on too many cards.

“Everyone keeps saying, ‘There’s too much,'” White said. “We built this. We know exactly what’s going on in this industry next week, next month, everything else. Things pop up like injuries, and apparently guys who don’t want to fight anybody, but it has nothing to do with the way business has been run.”

White hinted that a new addition to the top-five list is Sonnen, who trumpeted his position as the UFC’s top PPV earner in several interviews prior to the blockbuster UFC 148 event, where he lost a second time to middleweight champ Silva.

“Chael Sonnen makes the list now,” White said. “I know everybody’s going to say, ‘He’s getting defensive.’ I’m not defensive. It just pisses me off when people write inaccurate stories – just to be a d—.”

The UFC added another champion to its title ranks this past Saturday when Demetrious Johnson outpointed Joseph Benavidez to win the inaugural UFC flyweight title. In the main event, top-fiver Jones submitted Vitor Belfort to retain his light-heavyweight belt.