Option A reads, “The Decision Making Blueprint: A Simple Guide to Better Choices in Life and Work.” This title is concise and directly tells the reader what they’re getting.

Option B reads, “The Decision Making Blueprint: A Simple Guide to Effective Thinking, Smart Choices, and Better Results.” This longer title lays out in detail what readers will learn once they read the book.

This week, we’ll examine the importance of product design, illustrated by this PickFu poll. An e-commerce seller split-tested patterns for reusable beeswax food wraps. Both images feature styles that are beautiful and well-designed, but the audience of 50 Amazon Prime members were tasked with choosing one.

In Option A, the three patterns are bees, avocados, and pineapples. In Option B, there are three geometric/honeycomb patterns.

It’s a tough choice, but one option came out ahead. Can you guess which one won?

Wondering about the best way to split test your Amazon listings? Kim Kohatsu, PickFu’s Director of Marketing, recently sat down with Rob Stanley from Feedbackwhiz to discuss how to leverage PickFu as a split testing solution.

Feedbackwhiz builds innovative seller management software for Amazon sellers, including order management, email automation, and feedback campaigns. Feedbackwhiz focuses on helping merchants boost their businesses and is already used by thousands of Amazon sellers.

Getting products listed on your e-commerce website is only the beginning of the sales cycle. Once customers purchase from you, it’s important to gather information from them using product feedback tools.

But how should you get as many online reviews and as much feedback from your customers as possible, without chasing each one of them down with a ton of emails back and forth? That’s where product feedback tools come in. We’re going to take a look at two types of tools that will do the heavy lifting for you: online reviews and customer surveys.

Streamlining your process with product feedback tools will create exponential growth for your business and ultimately lead to more sales.

It’s important to know how to write a medical book title that calls attention to itself. Titles are the first thing potential readers notice when they browse books. With nonfiction books especially, titles play a crucial role in marketing: unlike with fictional novels, readers want to know exactly what they’re getting.

One medical author created a PickFu poll to test potential titles for a nonfiction book about handling Alzheimer’s. The book aims to appeal to caregivers.

Option A is Alzheimer’s Disease and other dementias: Coping and Caring. A BETTER Approach For The Caregiver. Option B is Alzheimer’s Disease and other dementias. A Better Approach to Coping and Caring.

Editor’s Note: Thanks to BQool for providing this guest post on common Amazon seller mistakes.

Amazon operates differently than other online shopping platforms by focusing heavily on the buyer’s shopping experience. As a buyer-oriented marketplace, Amazon has strict rules for sellers in terms of account settings, product management, logistics, customer service, and feedback. If you do not understand these ground rules, you could fail on this world-famous e-commerce platform. Be sure to avoid these five common Amazon seller mistakes.

Even though PickFu is simple to use, there are ways your polls can become even more effective. As many customers have told us, the more polls you run with PickFu, the better you get at it. Luckily, you don’t have to run lots of polls to get there. You can benefit from the wealth of knowledge our team has already amassed after years of polling and learning.

If a customer is searching for a product on Amazon — cookware, for example — they’re likely to select a pot or pan featured on the first page of their search results. They’ll never see the thousands of other products because the first page of results met their needs before they even had to click to the second page.

According to Amazon’s data, 70% of users only view the products on the first page. As an Amazon seller, you want your product to rank on that page so that people will actually see it.

Amazon listing optimization is a course of deliberate actions meant to help your product listing rank on the first page for relevant search terms. These actions may include tracking keywords, optimizing content such as photos, title, and description, and improving your seller reputation. Because selling on Amazon is a tremendously competitive online marketplace, ranking for relevant terms can often be difficult.

The tagline on your website is one of the first things a visitor will see when checking out your business online. The tagline ideas you come up with should be catchy, enticing, and a clear representation of what your business is.

In this PickFu poll, the entrepreneur wanted to gauge the reaction of a specific audience to two different tagline ideas for a cooking subscription business. The pollster narrowed their respondent pool to those between the ages of 25-44 with an income higher than $60k.