And I’ll do the math for you, Gentle Reader, and I’ll show my “work,” heh:

I think Ford could afFORD to pay about $10 an hour more to each one of its near minimum wage GoBike bike rental workers, especially in high-rent cities such as San Francisco (especially considering all the advertising they’re getting, especially considering how much they jacked up prices from the little-used, low-profile, tax and fee-payer-funded Bay Area Bike Share.)

What’s that, FORD is just like Citi in New York, a mere sponsor? Well, not really, as FORD tracks you, the GoBike user, more than Citibank does. I mean, does Citi track how fast you drive your car the day after you install an app to use a bikeshare rental bike in NYC? IDTS. Like, why would it care? But does FORD?

“Listen, here’s the deal. The opportunity is not bikes. That’s not why Ford’s in it. The opportunity is data, and the data is super valuable because it tells us these invisible paths that people are taking in this complex city in terms of how they want to get around.”

“Bicycle sharing is a sustainable, healthy and community-based transport option that enhances urban livability and mobility. We are launching this spring/summer, bringing 7,000 bikes and over 540 stations to San Francisco, Oakland, Berkeley, Emeryville and San Jose!

To help us launch we are looking for qualified individuals to fill many open job positions:

Field Team Members Station TrackRedistribution of bikes through the systemStation Maintenance, Appearance and RepairValet at designated locationsGeneral daily duties