INfluencia, the French journal of communication trends and innovation, talked to Inskin’s CCO Steve Doyle about the viewability of non-standard formats and the importance of identifying uniform methods of measurement for custom formats.

“The viewability of online advertising has been properly defined by criteria and basic standards, to finally become a key performance indicator (KPI) in order to effectively measure campaign effectiveness“, Steve Doyle, CCO, Inskin Media.

Steve is responsible for Inskin’s global revenue, and agency/ advertiser adoption of Inskin’s ad formats. He is on the board of the IAA UK Chapter, has chaired the IAB Video Council since 2012, and was named Commercial Director of the Year at the IPA Media Owner awards 2013. Steve joined Inskin Media in 2009 from Virgin Media/IDS where he spent 4 years as Sales Controller.