London store Hostem has received numerous awards for their unique interior design. Today we present the Chalk Room, the newly added basement space of Hostem, once again designed by James Russell and Hannah Plumb.

“‘The idea of the Chalk Room is to showcase Hostem’s most cherished designers within a unique setting,’ Plumb says. ‘We wanted to create one-off assemblage to house the products so that the focus is on how the designs are curated, and highlighting the craft and skill of the designers.’
Piles of antique suitcases, a Victorian wardrobe reconfigured to be dramatically askew, and even a Wurlitzer organ achieve the requisite sense of traditional craft. The shop’s centrepiece is a transformed 19th-century Chesterfield, extended by oversized church pews, resplendent beneath a cluster of Victorian glass pendant lights.

Even the name Chalk Room is inspired by the past – in this case, Hannah Plumb’s grandfather, who was head tailor at Gieves & Hawkes and whose box of tailor’s chalk she keeps to this day. Discreetly referencing this are walls treated with a matte, chalky finish, while flooring is deliberately scuffed.”

The outcome is simply beautiful – the dark mood, custom furniture and perfect presentation of product. Once again Hostem shows how subtle, yet detailed design, can impress the most.