Selling manga the YP way

At the Yaoi Press blog, YP publisher Yamila Abraham writes about the realities of global manga publishing and the marketing mix that works for Yaoi Press. This is fascinating reading for anyone who is interested in the nitty-gritty of manga publishing. She begins by pointing out that it’s actually more expensive to produce OEL (original English language) manga than licensed titles, and that publishers are more interested in tie-ins to existing properties (Dean Koontz and CSI are the examples she gives) than original global manga. Then she discusses how Yaoi Press makes its money, and the importance of convention sales to the mix. (Image is of vol. 4 of Winter Demon, written by Abraham and illustrated by Rhea Silvan.)