Where 2012 Schedule

Below are the confirmed and scheduled talks at Where 2012 (schedule subject to change).

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Create your own Where schedule using the personal scheduler function. Mark the workshops, sessions, keynotes, and events you want to attend by clicking on the calendar icon next to each listing. Then click on "personal schedule" below and get your own customized schedule generated.

Data is becoming more and more prevalent. But neither all data is created equal, good, nor useful. The age of data and algorithm has come, where data mining and machine learning become necessities for all sorts of business, education, research and commerce. In this talk, we discuss big data, algorithms, and use cases necessary to win in the new age of commerce.

1:40pm-2:00pm (20m)
Marketing, Mobile Development

Automated Engagement: Electronic Receipts & the Future of Geo

Tyler Bell (Factual)

Interactions between people and their environs are increasingly recorded electronically. Mobile payments will contribute significantly to this trend, placing for the first time a commercial purchase history quite literally in one's hand. I discuss here how the data artifacts of a purchase – checkin, geolocation, and brand engagement – will be consumed by the next generation of geo applications.

2:10pm-2:50pm (40m)
Location Development, Mobile Development

Serendipity as a Service

Gabe Smedresman (Meet Gatsby)

As we share more real-time data through our phones, mobile services gain access to new situational awareness that lets them enrich the real world by unlocking unexpected opportunities. For this new class of services offering value within fluid locational contexts, we’ll see more emphasis on delivery through push notifications -- a channel with tricky strategies for success.

3:30pm-4:10pm (40m)
Location Development, Mobile Development

CartoDB: How Working With Geospatial Data Can Be A Joy and Not A Pain

Javier de la Torre (Vizzuality)

CartoDB makes beautiful, fast online maps powered by PostGIS and Mapnik, with easy import tools and a user friendly interface. In this workshop you’ll produce insightful, thought provoking maps of police activity, and along the way will learn how to use data from open data repositories, perform powerful spatial analyses, and share a stunning map online.

4:20pm-5:00pm (40m)
Location Development

Life after Mercator

Sha Hwang (Trulia)

The Spherical Mercator projection is one of the core assumptions powering much of the innovation in interactive online mapping — but what happens next? How can the form of maps themselves become dynamic, not just the visual style or the information overlaid?

1:10pm-1:30pm (20m)
Location Development

Building a Data Narrative: Discovering Haight Street

Jesper Andersen (Bloom Studios)

See how applying traditional data analysis tools, as well as more esoteric ones like computer vision, to multiple disparate data sets and data types can create a more complete and nuanced narrative of one of San Francisco’s most vibrant streets.

The confluence of social media; mobile computing; the democratization of data and technology; and government transparency leaves us in the midst of an information tsunami of sorts. Access to new streams of geographic data begs a number of important questions for government and business: how will we harness this data, organize it, and what is truly public versus private?

2:10pm-2:50pm (40m)
Location Development

Just in Time Analytics: Making Answers Keep up with Data

Sean Gorman (FortiusOne)

The emerging human sensor net, driven by the connection of mobile devices and social media, has brought us a deluge of georeferenced and time stamped data. While this data is streaming in real time our analysis tends to only be snap shots. How can analysis catch up with our data to give us just in time answers to big questions from the Arab Spring to the Superbowl?

3:30pm-4:10pm (40m)
Location Development

Geobrowsing with Google Earth - Tips and Tricks from the Google Earth Team

Peter Birch (Google)
et al

This session will give attendees a chance to learn the latest about geo-browsing with Google Earth, directly from the experts on the Google Earth team. With the growing importance of both the web and mobile in geo content, we’ll show you how to take advantage of all the features of Earth across desktop, mobile, and the web.

4:20pm-5:00pm (40m)
Location Development, Mobile Development

Geostack In The Cloud: Build Real Time, Targeted Mobile Experience On The Right Geostack

Maria Zhang (Propeld, Inc.)

Developers must make smart use of location to deliver an individually targeted mobile experience to satisfy an increasingly savvy mobile customers. Is your architecture up to the task of a real-time, adaptive, geo-enabled service in the cloud? How do you select the right tools for a new geo stack, or the right plug-ins for your existing stack?

9:00am-9:05am (5m)

Welcome & Announcements

Brady Forrest (O'Reilly Media, Inc.)
et al

Opening remarks by Brady Forrest, Where Conference program chair.

9:05am-9:25am (20m)
Keynote

A Brave New World: Providing Context For What Is Possible And Probable

Charlene Li (Altimeter Group)

Our personal devices provide endless streams of data set in context of who we are, where we are, who we know, and what we do. But what can we realistically expect the future to look like, and how soon will it be before it gets here?

9:25am-9:35am (10m)
Keynote

Designing Fast and Beautiful Maps

Eric Gundersen (MapBox)

Open source tools let you design fast and beautiful interactive maps using your own data and share them on the web and mobile. This keynote will be a walk through showing how to use TileMill, and how it integrates with the web. Eric will take you from a spreadsheet to a custom designed map and then share it from a cloud map hosting service using embeddable widgets and the MapBox API.

9:35am-9:40am (5m)
Keynote

GIS Without the Box

Bern Szukalski (Esri)
et al

There's a whole lot of spatial data out there. It's in your databases, in your spreadsheets, and streaming in from the great devices in all of our pockets. Getting the data isn't so much of a problem these days, but organizing it and sharing it across many applications is still a challenge.

9:40am-9:50am (10m)
Keynote

Responsive Design–The Future of Mapping

Bruce Daniel (Cartifact)

As online maps move from raster based tilesets to vector data, they can naturally alter the presentation and display of information according to the user’s digital device, actions and environment. This talk, replete with visuals, explores how maps can embrace the concepts of Responsive Design without rearranging geography!

9:50am-10:00am (10m)
Keynote

Stratocam: Discovering The World's Best Satellite Imagery

Paul Rademacher (Tasty Labs)

You see satellite imagery on Google Maps all the time, but how often do you stop to admire the amazing structures, patterns, and colors of our planet? Stratocam is a new web app, described as "Hot-or-Not for maps," that lets you discover and vote on the best satellite imagery around the world, and take your own snapshots of the planet for others to see.

10:00am-10:05am (5m)
Keynote

What the MAC?

Toby Boudreaux (Control Group)

If you notice a black box hidden behind a plant while you're here, don't be alarmed. We're capturing Media Access Control (MAC) addresses to track location and flow patterns of Where Conference attendees. This keynote will explain exactly what we're doing and how, data privacy precautions, as well as visualization and open data use cases.

10:05am-10:15am (10m)
Keynote

New Lines on the Horizon

Josh Williams (Facebook)

A fast-paced look at the increasingly dense world of location-based content and the opportunities that await the next generation of developers creating location-aware services.

10:45am-11:00am (15m)
Keynote

When To *Not* Use Maps

Noah Iliinsky (IBM)

We all love maps, because maps are great. That's why we're here, right? But it turns out that sometimes maps aren't the right answer when it comes to visually presenting data with a spatial component. Noah Iliinsky will discuss why, and how to figure out when to *not* map your data.

Balloons are a central tool in the Public Laboratory mapping kit. Mathew Lippincott will demonstrate a camera-bearing helium balloon that is small enough to fly without prior FAA clearance to altitudes up to 4000 ft. It is an approachable, inexpensive way for civic organizations to document their events and environments.

Today’s smartest brand marketers get the importance of speaking to people on their own terms. The ideal cocktail of location-based messaging includes a dash of permission and a strong dose of context to turn a one-way push message into a two-way dialogue. We’ll dig into the pieces that will take mobile messaging into new dimensions.

11:15am-11:25am (10m)
Keynote

Dwolla: Ubiquity by Design

Ben Milne (Dwolla)

Dwolla's architecture, technologies, accessibility and even its price point, serve as the foundation for what the startup believes to the payment network of the 21st century. Ben Milne, founder and builder at Dwolla, will elaborate on how new advancements, like location-based technologies, are helping pave the way a chance at ubiquity.

11:25am-11:30am (5m)

Plenary

To be confirmed

11:30am-11:40am (10m)
Keynote

Location, Social, and Mobile - The Key Foundations of a Marketplace Model

Leah Busque (TaskRabbit)

Think back 10 to 15 years ago, there was probably a kid in your neighborhood that you could pay a couple bucks to wash your car or mow your lawn. We've lost that sense of community over the years because the age of the internet has siloed us. With the social networking in full force, that is changing.

This talk will explore the legacy of infectious disease on our perceptions of geography and space. It will distinguish between the "fast maps" that came with outbreaks, and the "slow maps" that emerged as entire nations tried to outrun a ferocious killer like TB. And it will connect these fast and slow maps to our contemporary quest to eliminate infectious disease altogether.

1:10pm-1:30pm (20m)
Business & Strategy

A Privacy Friendly Approach To 'Big Geo Data' Analysis

Duncan McCall (PlaceIQ)

PlaceIQ transforms 'location into context'. Extracting intelligence and meaning from the ever increasing mass of geo data, enabling a detailed understanding of a hyper local location. Empowering advertisers, marketers and more to connect the right message with the right location, at the right time. Focusing on profiling locations, not users – PlaceIQ is considered ‘privacy friendly’.

1:40pm-2:00pm (20m)
Location Development, Mobile Development

Overcoming the Challenges of Indoor Navigation

Nick Farina (Meridian)

"But I thought indoor GPS doesn't exist." If you work in location, you've probably heard that sentiment daily. This session will discuss the technical, design, and infrastructure challenges of indoor navigation, and how developers can overcome them.

To Google or Not to Google? Cost/Benefit Analysis Of Rolling Your Own Maps

Sebastian Delmont (StreetEasy.com)

We've had it easy for a long while, with Google offering a large list of mapping and geolocation services pretty much for free, pretty much for everybody. But now they've placed a price tag on those services, which means it's time to decide if the price is fair.

1:10pm-1:30pm (20m)
Location Development

Story Mapping - Adding Narrative to Place

Daniel Harris (People's District )

Danny Harris a Washington, D.C. folklorist will lead participants on a tour through Washington, D.C. using the stories and faces of the city's diverse residents. From the power brokers to the street cleaners, learn how story mapping can add texture to place and create vibrant cities.

1:40pm-2:00pm (20m)
Sponsored Sessions

Platform, APIs & Apps: Building The “Where” Ecosystem

Gary Gale (Nokia)

This session highlights what is needed to bring the Nokia Location Platform, APIs and Apps into play and how we work with partners and developers globally to build the “Where” Ecosystem. Learn how to access rich, relevant map and place information to build priceless consumer experiences that span web, mobile, and automotive industries and are consumed in all the ways we experience the Internet.

2:10pm-2:50pm (40m)
Sponsored Sessions

Create, Share, And Consume Great Maps With ArcGIS Online

David Martinez (Esri )
et al

Come learn how to publish and host your data, create compelling and beautiful maps as services, and get them to the people you want to reach. We will show you how to make a great map that can be accessed directly across multiple devices, as well as demonstrate how to use that same map as a great starting point to build custom applications that can run anywhere.

3:30pm-4:10pm (40m)
Location Development

Building The Augmented City

Trak Lord (metaio)

Location-based Augmented Reality can be more than points of interest floating somewhere on the horizon. This session will cover how AR technology will enable the overlaying of location data onto buildings themselves.

4:20pm-5:00pm (40m)
Location Development

Why Persistent Sensing Is Changing the Landscape of Mobile Apps?

Sam Liang (Alohar Mobile Inc.)

This talk gives a quick overview on why Persistent Sensing is enabling a new class of intelligent and automatic mobile apps, as well as the challenges and potential solutions.

1:10pm-1:30pm (20m)
Location Development

Maps for Our Urban Species

Scott Rafer (Lumatic)

At Lumatic, we believe that cities are humanity's future, and that they need to be easier to love. Now there are seven billion of us, we need to find ways to live happily while living densely. Smartphones will be the enablers -- both in terms of mobility and delight. Lumatic is building humane maps of the world's cities for smartphones.

1:40pm-2:00pm (20m)
Stack

StreetEasy's Stack

Sebastian Delmont (StreetEasy.com)

StreetEasy rolls their own maps. They depend on OSM data and a custom tileset served by Mapbox.

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8:00pm-10:00pm (2h)
Events
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<div class="en_popup_name">Where After Party @ GAFTA</div>
<div class="en_popup_desc">After the Exhibit Hall Reception and a chance to grab some dinner, join us at GAFTA (Gray Area Foundation for the Arts) for the official Where After Party, featuring eye-popping installations from local artists, music and libations.</div>
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8:30pm-10:30pm (2h)
Events
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<div class="en_popup_name">Tuesday Birds of a Feather Sessions</div>
<div class="en_popup_desc">Birds of a Feather (BoF) sessions are informal after hours sessions that provide face to face exposure to those interested in the same projects and concepts. BoFs are entirely up to you. We provide the space and time, you provide the engaging topic.</div>
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Grab a drink, mingle with fellow Where participants, and see the latest offerings from our exhibitors and sponsors. You'll also have a chance to visit some more with our participating Startup Showcase companies and vote for your favorite.

12:00pm-1:10pm (1h 10m)

Startup Showcase, sponsored by AT&T Interactive

Check out this year's Where Startup Showcase. Highlighting the startup ecosystem's creativity and variety, the Showcase gives up and coming companies a chance to get in front of hundreds of potential users and potential investors. Come see some of the Bay Area's premier startups and cast your vote for the next big thing.

Platinum Sponsor

Gold Sponsors

Silver Sponsor

Supporting Sponsors

Registration Sponsor

Sponsorship Opportunities

For information on exhibition and sponsorship opportunities at the conference, contact Gloria Lombardo at glombardo@oreilly.com