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Down and Out in Wolfsburg

By

Konstantin Richter

Updated Jan. 12, 2006 12:01 a.m. ET

WOLFSBURG, Germany -- About 10 years ago, a group of city officials and marketing people got together to develop a slogan for this industrial north German town that is home to Europe's largest auto maker, Volkswagen. They briefly considered "Car City." But the company that had once exemplified Germany's economic miracle was already struggling by then. Better to go for something uplifting, the committee decided, and chose instead: "Enjoy Discovering Things."