This decision increases demand for airtime and other exposure from corporations seeking representation of a particular *political* viewpoint. It will both raise advertising prices and also increase the portion of advertising revenues beholden to specific, now explicitly stated, political interests.

Mainstream media have always had to mind their p's and q's with their sponsors, but this is different. Yes, we have already seen money coming into our media from corporate sources looking for publicity, and also from other less direct and more limited sources for political purposes. What we have not seen before in our media is the merging of the corporate source of money, with its accompanying hunger and sheer volume of resources, with those political purposes. You can damned well bet that that will have an immense effect on the approach media figures take to political issues.

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