Dial Corporation

Powerful reach into
popular new categories

To thrive in the competitive household-cleaning category requires continuous innovation. Dial looked to us to create a strong pipeline of near-term and long-term new product ideas.

Armed with consumer-identified opportunity areas, we set out to bring big news to cleaning. Our group of cross-functional Dial team members — coupled with our Spark Network experts — provided the fuel to think differently and examine problems from fresh perspectives.

We challenged assumptions and pushed the boundaries of what it means to deliver superior performance that simplifies cleaning. Our top ideas extended Dial’s established brands into new territories, offered new functional and emotional benefits, and positioned Dial to compete successfully, well into the future.