Story Highlights

In advance of Super Bowl 50, CBS Sports undertook a redesign of its entire graphics package in an effort to create a bigger, bolder look. At SVG’s Sports Graphics Summit, attendees got an exclusive, behind-the-scenes look at the creative process and the technological infrastructure that went into this massive project from CBS Sports and its graphics partner Troika Design Group.

Gil Haslam, Creative Director, Sports Brands at Troika and one of the creative brains behind it all took a few minutes to chat with SVG’s Jason Dachman about the rebrand and how the final product came to be.