by Justin Baillargeon July 7, 2010 @ 2:08 pm

According to Xbox’s CEO Dennis Durkin, Xbox Live has claimed over $1 billion from the Xbox Live subscriptions and services. Durkin reported that nearly half of the 25 million Xbox Live users had subscribed to Xbox Live Gold in the fiscal 2010 year with an estimate of $600 million in revenue from subscriptions alone.

On top of the Xbox Live Gold subscriptions, Durkin also announced that, for the first time, product sales (TV shows, movies) experienced the highest revenue stream for the system over the subscriptions. Durkin attributed this financial success to their current console strategy saying:

“The old playbook of ‘launch and leave’ is a relic of the past,” Durkin said in an e-mail. “Today with Xbox live, it’s now about ‘launch, sustain, retain’ by continually adding new content that enhances the original experience.”