City Race Event Campaign

This brief required a total rebrand of a well-known, pre-existing organisation who wanted a complete image change. We designed a full campaign and event for the group, including signage, t-shirts, digital and print solutions.

This City Race advertising campaign promoted an urban team race around Melbourne that would be guided by app. Utilising QR codes, navigational skills and intellect, it would be open to the community to enter. Raised money would be donated to local charities for a good cause.

Conceptual work

This campaign was designed for a well-known community group who needed a strong identity and event to change their popular perception. Based on the four compass points and the use of flags for orienteering, this concept references the city race event itself, which requires navigational principles and QR codes to complete it.