Pa’glee is a homemade traditional Thai dessert brand whose recipe has been inherited from one generation to another. They have taken their pride in only making authentic desserts, and keeping them as original as possible.

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Pa’glee is a homemade traditional Thai dessert brand whose recipe has been inherited from one generation to another. They have taken their pride in only making authentic desserts, and keeping them as original as possible. Despite a great story behind and its product quality, Pa’glee is not as popular as it is supposed to be, owing to old-fashioned image of the brand.

Craftphic’s task was to elevate level of brand awareness of Pa’glee, and therefore sales volume. We created a newly attractive brand identity, while keeping brand essence. Certain elements and originals symbols were inevitably relinquished for a contemporary approachability to the perception of younger generations. Crafphic also designed an appealing leaflet for Pa’glee with our specialist in photograpgy, retouch. Further, VDO motion of Pa’glee’s ads was our work. Their website needed to be redesigned, and thus we provide them with our professional service.