The thing that I think helps us, is that since our games have such a huge multiplayer component, Battle.net really is our most effective DRM. If you wanna play online on Battle.net with other players you’re going to have to have a legitimate copy. That’s really kinda been the thing that’s always saved us from a lot of the PC piracy that I think hurts a lot of other single-player-only games.

No, there’s no particular plans for that. We do now have the online store where we’re doing digital distribution on your account. In those particular cases you have to be online to actually download the game, but once you have it, you’re fine.

I think our approach — if you want to use an analogy — we take an approach that’s more similar to Steam than EA, let’s say.