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SearchThe New Media MeritocracyGoogle created a meritocracy that calls for a holistic strategy encompassing everything from your logo to your keywords, giving you an edge across all media: paid, earned and owned.http://www.clickz.com/clickz/column/2419883/the-new-media-meritocracy
http://www.clickz.com/clickz/column/2419883/the-new-media-meritocracyKevin LeeFri, 31 Jul 2015 07:00:00 -0400Fifty Shades of Grey Hat: The SEO Experts Weigh InThis columnist spoke to search experts about various Grey Hat SEO tactics, which are often indistinguishable from the Black Hat SEO tactics that can get your site banned from Google.http://www.clickz.com/clickz/column/2417938/fifty-shades-of-grey-hat-the-seo-experts-weigh-in
http://www.clickz.com/clickz/column/2417938/fifty-shades-of-grey-hat-the-seo-experts-weigh-inKevin LeeFri, 17 Jul 2015 08:00:00 -0400How to Identify Click Fraud and Minimize Wasting Your Ad BudgetWhile a targeted PPC campaign can certainly help boost your traffic, it's not immune to click fraud, which can waste up to one-fifth of your budget.http://www.clickz.com/clickz/column/2416998/how-to-identify-click-fraud-and-minimize-wasting-your-ad-budget
http://www.clickz.com/clickz/column/2416998/how-to-identify-click-fraud-and-minimize-wasting-your-ad-budgetTim Nichols Tue, 14 Jul 2015 06:30:00 -0400Which Placements Should I Exclude on the Google Display Network? The display network can be inconsistent - so when deciding which sites you shouldn't serve, it's important to focus on performance, brand match, and the placement's content and audience.http://www.clickz.com/clickz/column/2417001/which-placements-should-i-exclude-on-the-google-display-network
http://www.clickz.com/clickz/column/2417001/which-placements-should-i-exclude-on-the-google-display-networkMichelle MorganMon, 13 Jul 2015 07:00:00 -0400Competitive Insights Tools for Paid Search in AdWords and Bing AdsGoogle AdWords and Bing Ads tools like Auction Insights, Ad Preview Tool and Keyword Planner keep search marketers ahead of the curve with regard to their pay-per-click campaigns.http://www.clickz.com/clickz/column/2416511/competitive-insights-tools-for-paid-search-in-adwords-and-bing-ads
http://www.clickz.com/clickz/column/2416511/competitive-insights-tools-for-paid-search-in-adwords-and-bing-adsLisa RaehslerThu, 09 Jul 2015 06:45:00 -0400SEO and Strategy Tips for Success with Augmented RealityAugmented reality is moving from a novelty to an expected experience to enhance user engagement and to make informed decisions. Here are tips to boost your success.http://www.clickz.com/clickz/column/2416524/seo-and-strategy-tips-for-success-with-augmented-reality
http://www.clickz.com/clickz/column/2416524/seo-and-strategy-tips-for-success-with-augmented-realityDave LloydWed, 08 Jul 2015 08:03:00 -0400Unlock More Volume with Broad MatchA Bing product called Broad Match, a method of query-keyword matching, promises to get marketers more conversions and ensure they lose less clicks, while reaching a wider audience.http://www.clickz.com/clickz/column/2414345/unlock-more-volume-with-broad-match
http://www.clickz.com/clickz/column/2414345/unlock-more-volume-with-broad-matchJon MetteWed, 24 Jun 2015 07:00:00 -0400Pinterest Refines Image SearchThe image-sharing platform has streamlined its search capability, in addition to adding trending topics and a spellcheck feature.http://www.clickz.com/clickz/news/2413955/pinterest-refines-image-search
http://www.clickz.com/clickz/news/2413955/pinterest-refines-image-searchYuyu ChenThu, 18 Jun 2015 17:23:38 -0400What Social Search and New Domain Extensions Could Mean for Start-UpsBrands like Google and Amazon have plans to launch their own dot brands in the next two years. More marketers should follow their lead as social and search become more connected.http://www.clickz.com/clickz/column/2413225/what-social-search-and-new-domain-extensions-could-mean-for-start-ups
http://www.clickz.com/clickz/column/2413225/what-social-search-and-new-domain-extensions-could-mean-for-start-upsJennifer WolfeThu, 18 Jun 2015 07:00:00 -0400Search in Asia Goes Well Beyond GoogleGoogle and Yahoo might be staple search engines in the West, but for consumers in markets like Japan and China there are a plethora of other options. http://www.clickz.com/clickz/column/2413288/search-in-asia-goes-well-beyond-google
http://www.clickz.com/clickz/column/2413288/search-in-asia-goes-well-beyond-googleMotoko HuntTue, 16 Jun 2015 20:30:00 -0400Your Terrible Website is Ruining Your PPC PerformanceToday's consumers are savvy online shoppers and won't bother with websites they don't find user-friendly or don't trust. http://www.clickz.com/clickz/column/2411912/your-terrible-website-is-ruining-your-ppc-performance
http://www.clickz.com/clickz/column/2411912/your-terrible-website-is-ruining-your-ppc-performanceMichelle MorganThu, 11 Jun 2015 07:00:00 -0400Apple Cars Hit the Road to Rival Google Street ViewCalifornia, New York, and Florida among locations to be covered by cars in coming weeks. http://www.clickz.com/clickz/news/2412596/apple-cars-hit-the-road-to-rival-google-street-view
http://www.clickz.com/clickz/news/2412596/apple-cars-hit-the-road-to-rival-google-street-viewDan WorthWed, 10 Jun 2015 12:51:43 -0400Uncovering PPC Best Practices With Allstate InsuranceIn the lead up to his presentation at ClickZ Live Toronto, Finhas Jhaveri, Manager of Digital & Cultural Marketing at Allstate Insurance Canada chats to us about PPC best practices. http://www.clickz.com/clickz/news/2411488/uncovering-ppc-best-practices-with-allstate-insurance
http://www.clickz.com/clickz/news/2411488/uncovering-ppc-best-practices-with-allstate-insuranceSarah OngWed, 10 Jun 2015 06:30:00 -0400Apple to Upgrade Siri and Update MapsAt Apple's keynote during the Worldwide Developers' Conference, the company introduced plans to upgrade Siri's voice search capabilities and make Maps more efficient. http://www.clickz.com/clickz/news/2412369/apple-to-upgrade-siri-and-update-maps
http://www.clickz.com/clickz/news/2412369/apple-to-upgrade-siri-and-update-mapsEmily AlfordTue, 09 Jun 2015 12:06:00 -0400Beyond YouTube: Alternate Video VenuesWhile YouTube is the dominant platform when it comes to video SEO, the video offerings on platforms like Facebook, Instagram, Pinterest, and Snapchat shouldn't be ignored.http://www.clickz.com/clickz/column/2411443/beyond-youtube-alternate-video-venues
http://www.clickz.com/clickz/column/2411443/beyond-youtube-alternate-video-venuesKevin LeeFri, 05 Jun 2015 07:00:00 -0400A Convincing Case for Brand Term BiddingThough some search marketers think bidding on branded keywords hurts your traffic, doing so ultimately results in more clicks for you - and less for your competitors.http://www.clickz.com/clickz/column/2410364/a-convincing-case-for-brand-term-bidding
http://www.clickz.com/clickz/column/2410364/a-convincing-case-for-brand-term-biddingLars HirschFri, 29 May 2015 07:50:31 -0400Google to Add Buy Buttons in Sponsored Mobile Search ResultsGoogle is going to hop on the buy button bandwagon, but will the tech giant be able to become an online marketplace like Amazon?http://www.clickz.com/clickz/news/2409073/google-to-add-buy-buttons-in-sponsored-mobile-search-results
http://www.clickz.com/clickz/news/2409073/google-to-add-buy-buttons-in-sponsored-mobile-search-resultsYuyu ChenMon, 18 May 2015 15:59:00 -04004 Tactics for Outstanding E-commerce SEOHow retailers can come out on top in the changing world of search. http://www.clickz.com/clickz/column/2408411/4-tactics-for-outstanding-e-commerce-seo
http://www.clickz.com/clickz/column/2408411/4-tactics-for-outstanding-e-commerce-seoSusan KuchinskasThu, 14 May 2015 10:30:00 -0400Asia's Love Affair With MobilegeddonThere is no excuse not to have good mobile strategies in place in order to succeed in today's mobile economy. http://www.clickz.com/clickz/column/2408332/asias-love-affair-with-mobilegeddon
http://www.clickz.com/clickz/column/2408332/asias-love-affair-with-mobilegeddonOhad HechtWed, 13 May 2015 19:00:00 -0400Strengthen Your Case to Develop a Mobile StrategyRecent studies by Forrester show that most brands fail to adequately invest in mobile. However, brands that allocate the correct budget can see exception returns on mobile investment. http://www.clickz.com/clickz/news/2408254/strengthen-your-case-to-develop-a-mobile-strategy
http://www.clickz.com/clickz/news/2408254/strengthen-your-case-to-develop-a-mobile-strategyDave LloydWed, 13 May 2015 06:00:00 -040010 Steps to a Google Mobile-Friendly SiteWith Google now favoring mobile-friendly websites, Navneet Kaushal offers these 10 tips to make sure your website is up to speed.http://www.clickz.com/clickz/column/2405663/10-steps-to-a-google-mobile-friendly-site
http://www.clickz.com/clickz/column/2405663/10-steps-to-a-google-mobile-friendly-siteNavneet KaushalWed, 29 Apr 2015 18:00:00 -0400The Mobile Change Nobody Is Talking AboutBesides "Mobilegeddon," there's another mobile change from Google that no one is paying much attention to.http://www.clickz.com/clickz/column/2406165/the-mobile-change-nobody-is-talking-about
http://www.clickz.com/clickz/column/2406165/the-mobile-change-nobody-is-talking-aboutCrispin SheridanWed, 29 Apr 2015 08:00:00 -0400Google 'Mobilegeddon' Has Officially ArrivedNearly two months after its announcement, Google has changed its algorithm to favor mobile-friendly sites. Brands like Ryanair and American Apparel are already suffering in the search rankings.http://www.clickz.com/clickz/news/2405061/google-mobilegeddon-has-officially-arrived
http://www.clickz.com/clickz/news/2405061/google-mobilegeddon-has-officially-arrivedMike O'BrienTue, 21 Apr 2015 12:01:44 -0400Choosing a Domain Name for Chinese Websites: Part 2Foreign brands can take tips from popular local Chinese companies when choosing a domain name for their China strategy.http://www.clickz.com/clickz/column/2404489/choosing-a-domain-name-for-chinese-websites-part-2
http://www.clickz.com/clickz/column/2404489/choosing-a-domain-name-for-chinese-websites-part-2Gordon ChoiSun, 19 Apr 2015 18:00:00 -0400Who Does It Better: Yahoo Japan or Google Japan? A comparison between the search results for Yahoo Japan and Google Japan reinforces the keyword targeting opportunities for SEO.http://www.clickz.com/clickz/column/2404179/who-does-it-better-yahoo-japan-or-google-japan
http://www.clickz.com/clickz/column/2404179/who-does-it-better-yahoo-japan-or-google-japanMotoko HuntWed, 15 Apr 2015 18:00:00 -0400Mobilegeddon: Estimating the ImpactOn April 21 Google's mobile-friendly algorithm will take effect. Here's a look at the estimated impact across several different industries.http://www.clickz.com/clickz/column/2403423/mobilegeddon-estimating-the-impact
http://www.clickz.com/clickz/column/2403423/mobilegeddon-estimating-the-impactKevin LeeFri, 10 Apr 2015 08:00:00 -04005 Web Analytics Metrics to Pump Up PPCThese five Web analytics insights can help you boost your pay-per-click marketing efforts.http://www.clickz.com/clickz/column/2403032/5-web-analytics-metrics-to-pump-up-ppc
http://www.clickz.com/clickz/column/2403032/5-web-analytics-metrics-to-pump-up-ppcLisa RaehslerWed, 08 Apr 2015 07:00:00 -0400Hulu’s GIF Search Engine Offers TV Fans Tumblr-Based ExperienceThe online streaming service has released a GIF search engine to engage with TV fans through a Tumblr-based platform.
http://www.clickz.com/clickz/news/2403046/hulu-s-gif-search-engine-offers-tv-fans-tumblr-based-experience
http://www.clickz.com/clickz/news/2403046/hulu-s-gif-search-engine-offers-tv-fans-tumblr-based-experienceYuyu ChenTue, 07 Apr 2015 16:28:58 -0400The Mother of All Holidays: Strategies for Mother's Day Search Ad SuccessAs we approach Mother's Day, here are some tips for search marketers to make the most of the large shopping holiday.http://www.clickz.com/clickz/column/2402586/the-mother-of-all-holidays-strategies-for-mothers-day-search-ad-success
http://www.clickz.com/clickz/column/2402586/the-mother-of-all-holidays-strategies-for-mothers-day-search-ad-successLars HirschThu, 02 Apr 2015 06:00:00 -0400VIDEO: The Home Depot on Landing Page Optimization [#CZLNY]During her panel discussion at ClickZ Live New York, Erin Everhart, SEO manager of The Home Depot, shared her insights into how to build a successful landing page.
http://www.clickz.com/clickz/news/2402591/video-the-home-depot-on-landing-page-optimization-czlny
http://www.clickz.com/clickz/news/2402591/video-the-home-depot-on-landing-page-optimization-czlnyYuyu ChenWed, 01 Apr 2015 15:50:46 -0400Old SEO vs. New SEOWhat are the differences between SEO tactics that worked in the past and the best practices that work in today's search marketing world?http://www.clickz.com/clickz/column/2402350/old-seo-vs-new-seo
http://www.clickz.com/clickz/column/2402350/old-seo-vs-new-seoCrispin SheridanWed, 01 Apr 2015 07:00:00 -0400Flexibility Is Key for SEOs [#CZLNY]"SERP changes to Google algorithms are as inevitable as death and taxes," said Hilton's Melissa Walner, discussing how important it is to be nimble in the ever-changing search marketing industry.http://www.clickz.com/clickz/news/2402366/flexibility-is-key-for-seos-czlny
http://www.clickz.com/clickz/news/2402366/flexibility-is-key-for-seos-czlnyMike O'BrienTue, 31 Mar 2015 16:56:35 -0400The Power of Persuasion: ABCs of Leveraging Personas for Search Success [#CZLNY]During his session at ClickZ Live New York, Grant Simmons of Homes.com chatted about the value of personas in achieving search success.http://www.clickz.com/clickz/news/2402359/the-power-of-persuasion-abcs-of-leveraging-personas-for-search-success-czlny
http://www.clickz.com/clickz/news/2402359/the-power-of-persuasion-abcs-of-leveraging-personas-for-search-success-czlnyJessica LeeTue, 31 Mar 2015 16:04:00 -0400Little Fanfare as Yahoo Leaves ChinaThe announcement that Yahoo will close its Beijing office has had almost no impact on the digital community in China.http://www.clickz.com/clickz/news/2400899/little-fanfare-as-yahoo-leaves-china
http://www.clickz.com/clickz/news/2400899/little-fanfare-as-yahoo-leaves-chinaSophie LorasMon, 23 Mar 2015 18:00:00 -0400Quick Guide to Picking Up Facebook PPCThese resources, broken down by the marketing skill level they target, can help you master the world of paid Facebook ads.http://www.clickz.com/clickz/column/2400649/quick-guide-to-picking-up-facebook-ppc
http://www.clickz.com/clickz/column/2400649/quick-guide-to-picking-up-facebook-ppcElizabeth MarstenFri, 20 Mar 2015 06:30:00 -0400Keyword Research Tools for Content MarketingKeyword research tools go well beyond finding the best keyword phrases and can be applied to help create better content topics.http://www.clickz.com/clickz/column/2400187/keyword-research-tools-for-content-marketing
http://www.clickz.com/clickz/column/2400187/keyword-research-tools-for-content-marketingNavneet KaushalWed, 18 Mar 2015 18:00:00 -0400Reach Customers Where They Are With MobileA surprising 53 percent of small businesses don't have a website and their customers have already moved onto mobile devices. Learn the importance of reaching your customers in their favorite places with mobile technology.http://www.clickz.com/clickz/column/2400103/reach-customers-where-they-are-with-mobile
http://www.clickz.com/clickz/column/2400103/reach-customers-where-they-are-with-mobileDave LloydWed, 18 Mar 2015 07:00:00 -0400Choosing a Domain Name for Chinese WebsitesIn the Chinese market in particular, a good domain name is extremely important for any future marketing of your business.http://www.clickz.com/clickz/column/2399741/choosing-a-domain-name-for-chinese-websites
http://www.clickz.com/clickz/column/2399741/choosing-a-domain-name-for-chinese-websitesGordon ChoiMon, 16 Mar 2015 18:00:00 -0400SXSW 2015: Shazam Partners With Brands to Simplify SearchShazam's chief product officer, Daniel Danker, spoke with ClickZ at South by Southwest about a new feature on the brand's app that will use images and audio for search.http://www.clickz.com/clickz/news/2399912/sxsw-2015-shazam-partners-with-brands-to-simplify-search
http://www.clickz.com/clickz/news/2399912/sxsw-2015-shazam-partners-with-brands-to-simplify-searchEmily AlfordMon, 16 Mar 2015 16:27:01 -0400