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Kroger Co. has introduced a new credit-card rewards program, called 1+ Points, that allows 1-2-3 Rewards MasterCard holders to earn extra points for purchases at Kroger's more than 300 retail partners.

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Kroger said it will launch the 1-2-3 Rewards MasterCard this Sunday in the Greater Cincinnati and Dayton, Ohio, areas. Shoppers who use the Kroger-branded credit card, which will also serve as the Kroger Plus shoppers card, will earn points good toward free groceries. Use of the card at Kroger and to purchase Kroger's private label brands will earn shoppers extra points.