Redirecting the focus on the Kindle brand, CEO Jeff Bezos reflected on the quarter in prepared remarks:

The Kindle service keeps getting better. The Kindle Store now offers millions of titles including more than 350,000 exclusives that you won’t find anywhere else. Prime Instant Video has surpassed 40,000 titles, including many premium exclusives like Downton Abbey and Under the Dome. And we’ve added more than a thousand books, games, educational apps, movies and TV shows to Kindle FreeTime Unlimited, bringing together in one place all the types of content kids and parents love.

For the third quarter, Wall Street expects Amazon to deliver earnings of 10 cents per share on a revenue of $16.99 billion.

Amazon is projecting Q3 revenue to fall between $15.45 billion and $17.15 billion, which translates to a 12 to 24 percent increase from the third quarter of 2012.

The online retail giant is notorious for not breaking down a lot of numbers that surely analysts and media would like to see concerning Kindle device sales as well as Amazon Web Services.

Thus, here is a glance at what the Seattle corporation did reveal from its second quarter:

Amazon Web Services was certified for FedRAMP Compliance for extensive security requirements in running as well as protecting sensitive U.S. Government applications and data.

AWS launched its own certification program for IT professionals, accrediting skills and technical knowledge necessary for building and maintaining applications and services on the AWS Cloud.

AWS lowered prices once again. AWS announced it had lowered prices by up to 80% on Amazon EC2 Dedicated Instances pricing was slashed by up to 80 percent, while Amazon RDS instances with On-Demand saw price reductions of up to 28 percent and Reserved Instance (RI) were cut by up to 27 percent.

New subsidiary Goodreads now has over 20 million members, up from 10 million in less than one year.

Amazon Appstore is now available to millions of customers in nearly 200 countries.

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