Gamit ang foreign endorsers para magkaroon ng brand recognition sa
loob at labas ng bansa ang lokal na fashion stores. Ayon kay Alex
Mendoza, Penshoppe brand director, “We are aiming to create a brand that
can proudly be sold around the world. We have improved on our products
and stores to make them more international in quality. Now that the back
end is fixed, we can communicate it to the market. And getting
international superstars gives a new sparkle to the brand”
(http://lifestyle.inquirer.net/49631/battle-of-celeb-endorsers-heats-up–who-will-blink-first).