Stefan Wobben

Stefan Wobben
is Owner at
Concept7, Teacher Usability at Lectric
Internetopleidingen,
and External Consultant — Website Promotion at CBI — Centre
for the
Promotion of Imports from developing countries.

Cofounder and usability researcher at Concept7. Stefan assists companies
in developing new business concepts. He does this creatively
with the
focus on people; sometimes also known as Design Thinking. Thinking
outside the box (he used to color in pictures like this as a child),
without building castles in the air. And in the process solving concrete
client problems.

He also helps his clients improve their current websites. Often this is
about giving practical tips, a good one is “change the word free to
without obligation and you can expect 10% increase in conversion”.

Observing, hearing, seeing, listening and being amazed; all are
significant elements to be successful in this line of work. This can be
boiled down to him trying to record the struggle which a customer often
goes through with a product or service — often using eye track
— and
working from there to deliver solutions on how to remove obstacles.
Nothing gives Stefan more pleasure than creating something beautiful
that
also works. Less is more.

Stefan earned his BBA in Staff and Labor at
Hanzehogeschool Groningen in 2003.
He graduated in Philosophy in business at
Vrije Universiteit Amsterdam in 2004.