Super Absorbent Fibre (SAF) manufacturer–Technical Absorbents Ltd (TAL)—is raisingbrand awareness throughout the world through the launch of a redesigned website located at www.techabsorbents.com.

TAL is owned by Bluestar Fibres Ltd, which is a wholly-owned subsidiary of China National Bluestar Corporation – which in-turn is wholly-owned by ChemChina. In addition to SAF, TAL toll manufactures nonwovens, yarns, woven fabrics and finished consumer goods – all containing SAF® This is as a result of the relationships it has built with some of the world’s leading specialist fibre converters, roll goods producers and end product manufacturers.

The new website was designed by Isle Communications Group and is an integral part of the new TAL marketing campaign, which focuses on the company’s position as a global absorbent solution provider. It is supported by a new corporate brochure and advertising campaign, which have all been produced in two languages.

The site is currently available in English and Chinese; other languages can be added if and when required to help support the company’s global agency and customer network.

"Visitors can access information about the company, SAF, datasheets and other technical reports,” said TAL Business Development Manager Dave Hill. “The corporate movie and brochure can also be viewed online. This is important as we want to make this type of promotional material as accessible as possible. We have contacts throughout the world requiring information around the clock."