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Letter from CEO

Richelieu Dennis

Twenty-five years ago, we began selling products inspired by our grandmother’s natural hair and skin care recipes on the streets of New York. From the beginning, you have joined with us to spark ideas, give feedback and share your hair and skin care needs – leading to more SheaMoisture innovations and the development of more products made just for you. We are forever grateful to you for welcoming our family into your family and for being with us every step of the way as we work to serve you better!

Your support is also helping us break down the walls in the beauty industry to ensure that all representations of beauty are embraced and that you – and everyone – have ample choices to meet your needs. But there are also other walls that, together, we are working to break down. As we pursue our purpose of empowering people to live more beautiful lives through our purpose-driven Community Commerce business model, we are focused on poverty alleviation in underserved communities through investments in entrepreneurship and education, primarily focused on women.

A portion of proceeds from select SheaMoisture collections are invested in our partner cooperatives in Ghana, Jamaica, Turkey and others that supply our natural ingredients. This support helps expand these businesses by building critical community infrastructure (including safer work environment, healthcare, piped water and warehousing), offering employment opportunities, giving support to schools and investing in equipment and facilities that boost production capacity and quality. We have also expanded our Community Commerce efforts in the United States via our women’s empowerment programs focused on entrepreneurship and education, including fellowships to attend Dartmouth’s Tuck School of Business Minority & Women-Owned Businesses program and Babson College for a college prep summer entrepreneurship program.

We invite you to follow along and see how you are helping to transform lives. Please continue to share your feedback and spread the love that SheaMoisture brings to you!