Product Marketing Consultantsand Contractors

What Product Marketing Consultants Can Do For You

A Product Marketing consultant or contractor can help your company build revenue momentum and buzz in the marketplace. Product Marketing consultants can do short or long-term projects such as strategy, pricing, competitive analysis or white papers. Product Marketing contractors can come in and act as an interim employee, taking the place of staff that are on vacation, sabbaticals or maternity leave, and filling in if you don’t have full-time headcount to hire a permanent employee.

Everyone on our team is hand-picked and has extensive experience (15 to 30 years), so you can rest at ease knowing the work is being done right. To ensure you get the best possible results, our consultants and contractors apply the Optimal Product Process™, a proven process and framework for delivering customer-focused products and marketing them effectively to maximize revenues and profits.

Develop and launch more successful and profitable products!

Call 1.408.834.7518 or fill out
the form to contact us.

Product Marketing Consulting Projects

A Product Marketing Consultant works on projects that are well-defined by the client up-front and that have very clear deliverables. This might include creating or optimizing your product launch process or evaluating your messaging and brand. Work is done offsite, with occasional visits to the client site if necessary to gather data or present findings and deliverables.

Interim Product Marketing Contractors as Part of Your Team

A Product Marketing Contractor becomes an integral part of your team and performs the day-to-day work necessary to help launch or maximize revenues for your products. Work is often done onsite, though many times they can work remotely.

"280 Group made a huge impact on our Product Management and Product Marketing efforts… we were very impressed by the quality, professionalism and timeliness of their work."

John ButlerSenior Vice President, Tadpole Computer, Inc.

"The 280 Group consultants were very experienced and came in and hit the ground running."

Ram KrishnanSr. VP Marketing, Guardian Edge

"280 Group’s performance on these projects was exceptional… deliverables were high-quality, on schedule, and within budget… very efficient, professional, and a pleasure to work with."

Gary EllisGroup Director, Product Marketing, Netcom

"280 Group delivers excellent business and technical skills… I would highly recommend them for other consulting projects that involve strategic planning and/or Product Marketing and Product Management."

Sharon GrimshawVice President of Marketing, Adobe Systems

Projects and Tasks That a Product MarketingConsultant Can Perform for Your Company

Manage and Execute Product Launches

Give your product the best possible chance for success when you launch it

Write marketing and launch plans

Manage press tours

Train sales staff and others

Create website content and collateral

Craft Messaging

Manage PR, press and review programs

Deliver success stories and customer testimonials

Create Product Messaging

Use compelling messaging to entice customers to purchase your products or services

Set Pricing

Have a Product Marketing Contractor strategically set your pricing to maximize profits or market share

Determine overall strategy

Create pricing matrices and methodologies

Determine discount levels and special pricing for education and other markets

Create Effective Sales Tools

Let a Product Marketing Consultant arm your sales team with compelling tools to speed up the sales cycle

Write white papers

Develop presentations

Create content for collateral and websites

Deliver scripted and self-running demos

Write FAQs

Script and manage production of videos

Develop lead qualification tools

Hear From Our Customers

Hiring A Consultant

Sarah Gaeta
VP, Business and Product Operations for Tivo

Experience of the 280 Group Team

Aaron Hyde
VP of Product Management for MLS Listings

280 Group Difference

A Proven Process

Our Product Management framework is called the Optimal Product Process™. It is a comprehensive Product Management framework and process that covers everything that a company or team needs to create products that delight customers and maximize revenues and profitability. Designed to be flexible and customizable, it can be used with any development methodology, including Agile and Waterfall/Phase-Gate.

Our Team

Roger Snyder

Director of Product Marketing

✕

Roger Snyder, Director of Product Marketing

Roger Snyder is a Principal Consultant and Trainer at 280 Group. He has over 25 years of experience in high technology, first working in development, project management, and business development before finding his true passion – product management. Roger has been leading product management teams for the last 15 years, serving as Sr. Director or Vice President of product management at multiple firms. He was a key contributor to the success and growth of Openwave, increasing revenues in the core infrastructure business to over $100M in 3 years. At Danger, Roger led the product management team to expand the successful…

Pam Schure

Director of Products and Services

✕

Pam Schure, Director of Products and Services

Pamela Schure is the Director of Products and Services with 280 group. She is a 25 year product management, product marketing and international business veteran with companies such as Apple, Sun Microsystems and Adaptec. She has worked with many companies, small and large, in diverse industries to determine what the key success factors are. She has deep expertise in how to use Product Management and Product Marketing skills to transform businesses and products. Her goal is to provide the world’s best consulting and training service to our clients. Drawing on her experience with many different types of products at various…

Tom Evans

Principal Consultant and Trainer

✕

Tom Evans, Principal Consultant and Trainer

Tom Evans is a Senior Principal Consultant and Trainer at 280 Group and is an internationally recognized authority in product management, product marketing, international business, go-to-market strategies, business partnerships and entrepreneurship. In his extensive experience, he has helped start-ups through Fortune 500 companies create and launch winning products and has led business development efforts in the US and global markets. Tom has been responsible for successfully developing and implementing Product Management & Product Marketing methodologies at multiple companies. Tom’s experience covers numerous vertical industries, technologies, and international markets. His industry experience includes complex software solutions for manufacturing, document management, call…

Colleen O’Rourke

Principal Consultant and Trainer

✕

Colleen O’Rourke, Principal Consultant and Trainer

Colleen O’Rourke is a Principal Consultant and Trainer at 280 Group. She has 20 years of experience in the technology business, working in engineering as well as program and product management in startups to Fortune 500 companies. Colleen’s diverse experience includes complex CAD software platforms, project management SAAS systems, and hardware products and consumables manufactured in the US. From this broad experience, Colleen is able to quickly diagnose product management challenges that companies face, and implement solutions leading to great teams, great products, and revenue growth. Throughout her career Colleen has nurtured a strong belief that powerful leadership is not…

Ken Feehan

Principal Consultant and Trainer

✕

Ken Feehan, Principal Consultant and Trainer

Ken Feehan is a Principal Consultant and Trainer for 280 Group. Ken has deep experience in both the product development and Go-To-Market phases of the product cycle. He has worked/consulted to hardware, software, cloud, infrastructure and services companies and understands the business needs of each. His goal is to help clients to use data in order to make smart, timely decisions and create just enough process to ensure that the Product team is perceived to be the market, product and customer experts. Ken engages with sales, marketing and actual customers to track the strengths and weaknesses of the product and…

Bill Haines

Principal Consultant and Trainer

✕

Bill Haines, Principal Consultant and Trainer

Bill Haines is a Senior Principal Consultant and Trainer at 280 Group. He is recognized as an authority in product management, B2B marketing at all levels, product launch, and strategy. In more than a decade of consulting work he has completed over 90 projects for clients ranging from medical information to manufacturing, helping business and product leaders to pinpoint market opportunities, plan customer solutions, and prepare both people and products for market success. Through these engagements he has delivered PM organization optimization, strategic and business planning, market assessment, solution design & road-mapping, marketing planning and PM training. Having built and…