YANG DESIGN is a design consulting firm with forward thinking in China. It is also the very first Chinese winner of the top 4 international awards -- Red Dot, iF, G-Mark and IDEA, and has won nearly one hundred design awards in history.

It is equipped with Design Strategy Institute, CMF Lab, Brand Innovation Consultancy, Product Innovation Department and City Innovation Department. YANG DESIGN has a long-term strategic cooperation with professional design research institution from countries including Germany, Britain, the United States and Japan. YANG DESIGN is founder of the industrial design museum, new handicraft research institute, smart luggage brand, lifestyle brand and airport retail terminal brand,

YANG DESIGN has provided research and service design for Boeing to improve the efficiency and experience, assisted Vanke to build smart city, innovated award-winning home appliance for Haier, and designed smart hardware products for numbers of start-ups in capital raising. The projects for One Foundation has created great social impact by design innovation.

YANG DESIGN has been the very first Chinese design consultancy to win the top 4 international awards -- Red Dot, iF, G-Mark and IDEA -- and has won more than 60 design awards since its inception. The founder used to study and work in Germany, in praise of a systematic, logical and accurate design method. Today, YANG DESIGN has over 40 strategy and design experts with international background and solid local insights. It has rich experiences in product strategy and design, user experience and service design, brand DNA definition, trend watching and CMF study.

YANG DESIGN has been working on industries including smart home, consumer electronics, transportation, FMCG, education, finance and real estate industry. YANG DESIGN has helped renowned brands in China and abroad to increase business value and social impact, including Greenpeace, One Foundation, Boeing, Audi, GM, Siemens, ABB, Samsung, Philips, Swatch, DuPont, Herman Miller, Schneider, Hitachi, Infiniti, Lenovo, Haier, Huawei, Vanke, SOHO.
YANG DESIGN has provided research and service design for Boeing, assisted Vanke to build smart city, and designed products that helped numbers of smart hardware start-ups in capital raising. The projects for One Foundation has created great social impact by design innovation.

Based on target consumer insight, YANG DESIGN defines the product strategy for accurate market positioning, a product line and brand identity with competitivety and differentiation against competitors, In developed economics, it has become the most
important marketing and innovation method since Six Sigma. A good produce is much more than just looking good.

设计总监杨明洁的德国导师 Dieter Zimmer 教授在担任德国红点奖评委时，会从以下的五个层面去评判一件产品的设计优良与否。

Professor Dieter Zimmer, tutor of design director Jamy Yang, made a statement of design criterion as jury of the Red Dot Design Award: a good design must be judged by 5 aspects.

In 2012, our study result is officially supported by Shanghai government. The design strategy database is part of the Shanghai Design City project, and to be shared with partners and professionals. At the same time, we also established long-term relationship with suppliers, experts and talent pools.