KUALA LUMPUR, Malaysia – Hard Rock Cafe has withdrawn a promotional campaign in Malaysia after public anger at the depiction of an orangutan baring its teeth and playing an electric guitar.

The campaign was meant to promote the U.S. chain's latest restaurant which was launched April 1 in Kota Kinabalu, the capital of eastern Sabah state on Borneo, a rain-forested island refuge for the endangered orangutan.