Selection of the new agency was made on the basis of a standardised, uniform process involving all participating regions. In order to guarantee a fair and transparent process, Daimler's internal Pitch Team was supported by The Observatory International, one of the world's leading consultancy firms in the field of marketing and communication. The agency services presented were assessed according to[...]

Publicis has been appointed as the global network and digital agency for Mercedes-Benz following a six-month pitch against incumbent BBDO, part of Omnicom Group. [...]