“It’s difficult enough for a high-end flagship phone to stand out from its peers, let alone a mid-range handset. Frankly, I can’t see how Facebook Home helps the HTC First differentiate itself enough; particularly when the software is already available for download on better phones and is expected to arrive on other handsets in the future. Sorry Facebook, I don’t think the market likes your attempt at a smartphone.”

I can’t say I’m surprised. AT&T customers want high-end devices, not mid-range or low-end because of the strongly subsidized prices. This phone was doomed from the start, even before you tack on the added complexity of an unproven and unfamiliar UI.