...Hallyu began roughly 12 years ago when the rest of Asia discovered Korean soap operas. One of the breakthrough dramas was a series 'Winter Sonata' starring Choi Ji-woo & Bae Young-Joon. After that, more Korean dramas saw their way to foreign shores and Korean films and music started to follow suit. Korean marketing people started to see a Korea-centric trend. They dubbed this flow "The Korean Wave" or Hallyu....

The storyline of 'Cheongdamdong Alice' about Han Se-Gyung (Moon Geun-Young) is a young woman with a very positive character. Her motto is "effort will take me as far as I want to go". She wins many designing contests and finally joins a clothing company. But, at work, Han Se-Gyung does errands and chores rather than design. Meanwhile, the wife of an upper management employment at the clothing company humiliates Han Se-Gyung. The wife is actually a former high school classmate of Han Se-Gyung who didn't do better than her in school. This makes Han Se-Gyung look back on her life.

Title "Cheongdamdong" refers to the Cheongdam neighborhood in Gangnam, Seoul. The area is known for its high end fashion shops and is sometimes referred to as the "Fashion and Art Street".