CHAPTER – I
INTRODUCTION
1.1 INTRODUCTION TO THE STUDY Consumer Perception is how information is collected and categorize. Perception is affected by the amount of contact to a incentive and by individual interpretation. If the same consumer encountered that information often and from many sources, then the consumer's attitude toward dairy products might change enough to influence how often the consumer chose yogurt as a breakfast food. The next step is exploring what these consumers will buy. The importance of customer satisfaction diminishes when a firm has increased bargaining power. IMPORTANCE OF CONSUMER PERCEPTION

The success of a business depends upon its ability to attract and retain customers that are willing to purchase goods and services at prices that are profitable to the company. Consumer perception describes how customers and potential customers view a company and its products and services. Consumer perception is important to businesses since it can influence consumer behavior, which ultimately affects the profitability of a business.

Many businesses spend large amounts of resources to influence consumer perceptions. Businesses often conduct market research to gain insight into consumer perceptions and preferences. Understanding how and why consumers make the choices they do is integral to providing products and services that will be in demand and promoting those products and services effectively. Factors affecting consumer perception

Although a consumer's perception of a product or service is at least partially based on his actual experience with the good, a significant amount of market research suggests that a consumer's view of a product is also conditioned by a variety of other factors. From very concrete factors of price and quality to less tangible factors such a consumer's view of the manufacturer's reputation, experience with service and the quality of packaging and branding, a number of complex and interrelated psychological factors determine a consumer's perception of goods and services. Factors affecting consumer perception are as follows: ➢ Price

➢ Quality
➢ Service quality
➢ Packaging and branding
➢ Reputation
1.2 PROFILE OF THE COMPANY

Apple Computer, Inc is an American multinational corporation that designs and markets customer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad. As of July 2011[update], the company operates 357 retail stores in ten countries, and an online store where hardware and software products are sold. As of September 2011[update], Apple has recently been the largest publicly traded company in the world by market capitalization, and the largest technology company in the world by revenue and profit. APPLE PRODUCTS

1. Mac Pro

The Mac Pro is a Intel Xeon-based workstation computer manufactured by Apple Inc. The Mac Pro, in most configurations, is the fastest computer that Apple offers, and is one of three desktop computers in the current Macintosh lineup, the other two being the iMac and Mac Mini. The machine is also the basis for the Mac Pro Server, which bundles the Mac Pro hardware with Mac OS X Server as a replacement for the Xserve line of servers. 2. Mac Book Pro

The MacBook Pro is a line of Macintosh portable computers introduced in January 2006 by Apple Inc., and now in its third generation. Replacing the PowerBook G4, the MacBook Pro was the second model, after the iMac, to be announced in the Apple–Intel transition. It is also the high-end model of the MacBook family and is currently produced with 13- and 15-inch screens, although a 17-inch version has been offered previously. 3. iPad

The iPad is a line of tablet computers designed and marketed by Apple Inc., primarily as a platform for audio-visual media including books,...

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...LAPTOP
A laptop computer is a personalcomputer for mobile use. A laptop has most of the same components as a desktop computer, including a display, a keyboard, a pointing device such as a touchpad (also known as a track pad) and/or a pointing stick, and speakers into a single unit. A laptop is powered by mains electricity via an AC adapter, and can be used away from an outlet using a rechargeable battery. Laptops are also sometimes called notebook.
computers,notebooks, ultrabooks or netbooks.
Portable computers, originally monochrome CRT-based and developed into the modern laptops, were originally considered to be a small niche market, mostly for specialized field applications such as the military, accountants and sales representatives. As portable computers became smaller, lighter, cheaper, more powerful and as screens became larger and of better quality, laptops became very widely used for all sorts of purposes.
History
As the personalcomputer (PC) became feasible in the 1970s, the idea of a portable personalcomputer followed. A "personal, portable information manipulator" was imagined by Alan Kay at Xerox PARC in 1968, and described in his 1972 paper as the "Dynabook".
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...﻿AppleComputerIncAppleComputer, Inc. is a well-known designer and retailer of computer hardware, software and electronic entertainment devices. Apple began as a small personalcomputer manufacturing firm in 1976 with a vision to build computers that could be purchased by anyone. The company has now grown into one of the most powerful technology companies in existence. The path that led to the creation of a brand like Apple is a true testament to the level of innovation and the cultivation of customer focused business strategies that have led to devices and software such as the iPhone and iTunes. By analyzing the challenges Apples faces while putting its strategies into action the information that is gathered could be used to facilitate better strategic management planning for other business scenarios in the same or similar industries.
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...﻿PersonalComputers, Inc.*
Cash Budgeting
PersonalComputers, Incorporated, (PCI) was founded in 1986 by Steve Wilson, an industrial engineer and former procurement agent for a large, international chemical producer. From humble beginnings in a two-car garage, by the end of 1993 PCI had grown into a dominant regional competi- tor with hundreds of business and professional customers.
Wilson originally got the idea for PCI after building home computers for several friends and business associates. Using standard components, Wilson would assemble and test the computers in his garage after work and on week- ends. Gradually developing a network of personal references and reliable suppliers, he left his full-time job to start PersonalComputers, Inc., in late 1986.
Microcomputers, it turned out, were easy to build-to-order. Each consisted of several large components: a case unit (with an integrated power supply), a motherboard (containing the computer’s microprocessor and memory circuitry), floppy and fixed disk drives with separate controller circuits, a video card and monitor, and a keyboard. Customer decisions were centered around the speed and memory capacity of the motherboard circuits, the speed and storage capacity of the fixed disk drive, and the display resolution or clarity of the monitor...

...Demographic Segment
The demographic for Applecomputers is finally changing in its favor. While Apple was once a significant rival to IBM and a leader in personalcomputers, it watched its et share slide as it was slow to integrate Microsoft products into its operating systems. Apple had a policy of trying to maintain their current clientele by innovative products, but have since began a new aggressive campaign aimed at attracting new customers thus brightening the company’s outlook.
Economic Segment
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Political/Legal Segment
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Sociocultural
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...MINISTRY OF EDUCATION
FIJI SCHOOL LEAVING CERTIFICATE
EXAMINATION
2012
COMPUTER STUDIES
COPYRIGHT: MINISTRY OF EDUCATION, REPUBLIC OF FIJI, 2012.
2.
MINISTRY OF EDUCATION
FIJI SCHOOL LEAVING CERTIFICATE EXAMINATION – 2012
EXAMINER’S REPORT
COMPUTER STUDIES
GENERAL COMMENTS
A total of 3302 candidates appeared for the Computer Studies examination compared to 3347 in 2011.
There has been a notable increase in the number of candidates taking the subject in schools.
Candidates often failed to read and understand the questions well and therefore were not able to answer
what was required.
They often lost marks for:
•
•
•
•
failing to follow instructions.
not giving examples when required to.
writing essays in point-form.
lack of understanding and knowledge of programming.
SECTION A
This section was done quite well as most of the candidates scored above 15 marks. This showed that
candidates have understood most of the questions well but a thorough coverage on some topics could have
resulted in better marks.
The table below shows the comments on the performance of the candidates in each question
1
2
3
4
5
6
7
8
9
10
11
A
A
A
A
A
A
A
A
A
A
A
B
B
B
B
B
B
B
B
B
B
B
C
C
C
C
C
C
C
C
C
C
C
D
D
D
D
D
D
D
D
D
D
D
Well done
Well done
Well done
Well done
Well done
Poorly done
Well done
Satisfactory
Satisfactory
Well done...

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What is a Computer?
A computer is a programmable machine. The two principal characteristics of a
principal
computer are: it responds to a specific set of instructions in a well-defined manner
defined
and it can execute a prerecorded list of instructions (a program).
Modern Computers Defined
Moderncomputers are electronic and digital. The actual machinery -- wires,
transistors, and circuits -- is called hardware; the instructions and data are called
software.
All general-purpose computers require the following hardware components:
 memory: enables a computer to store, at least temporarily, data and programs.
 mass storage device: allows a computer to permanently retain large amounts of
data. Common mass storage devices include disk drives and tape drives.
 input device: usually a keyboard and mouse, the input device is the conduit
through which data and instructions enter a computer.
 output device: a display screen, printer, or other device that lets you see what the
computer has accomplished.
 central processing unit (CPU): the heart of the computer, this is the component
that actually executes instructions.
 In addition to these components, many others...