The campaign aims to break through the cluttered sales activity over the
Christmas and New Year period and will run across TV, out of home,
digital, press and social media. The TVC will air from 26 December.

Says
Louise Crompton, director of brand marketing, Expedia Australia and New
Zealand: "At a time when Australians are bombarded with sales messages,
we wanted to add a bit of humour to the mix while still clearly
communicating that Australians planning their 2014 holidays can get an
amazing deal at Expedia.com.au."

Says Dylan Harrison, DDB Sydney
executive creative director: "Expedia's Summer Sale campaign is an
integrated approach to telling the emotional importance of a much needed
holiday from the office, from an unexpected point of view.

"Expedia
understand the depth of emotions people feel around their precious time
away, but always tell their story with a twist; hence our category
busting approach of leveraging the abandonment issues of the inanimate
office objects left behind. The pathos of the much deserving loyal
office servants is strong, but not as strong as the draw of a great
summer holiday escape with Expedia."