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PESTLE Analysis of Kenya 2013

The Kenyan economy is expected to outpace the growth of global GDP and grow to $89 billion at the current prices by 2018. The Kenyan government's strategy to modernize the agriculture sector, strengthen medium and small scale enterprises, and focus on investment in Information and Communications Technology and business services are expected to drive the economy over the forecast period.

This report analyzes the impact of different macroeconomic indicators of the country on different industries. The report also includes the impact of socio-political and demographic changes on different industries in that country. This report analyzes the domestic and external economic trends, government policies, technological changes, and their impact on different industries.

This study indicates that Kenya is among the most developed economies in the African region with its own strengths and weaknesses. The country derives its major strengths from its geostrategic location, high domestic demand, well educated workforce, and strong financial position. All these factors make the Kenyan economy one of the most competitive nations in the world. At the same time, Kenya needs to address a number of significant challenges and risks, such as high unemployment rate, current account deficit, and low R&D. Kenya holds the scope for development by strengthening innovation, creativity, and proper utilization of its full human potential.

This report provides the knowledge on leading industries and the emerging industries in the country. This report gives the insightful SWOT analysis of Kenya. This report helps the investor to easily understand the strengths, weaknesses, opportunities, and threats of the Kenyan economy. This report will be helpful for strategic analysis done by CEO, managers, bankers, and industrialists who want to know about political, social, and economic outlook of Kenya. This report will also benefit those who want to invest in Kenya.

This unique report will provide you with valuable information, insights, and tools needed to identify new growth opportunities and operate your business successfully in this market. This report will save hundreds of hours of your own personal research time and will significantly benefit you in expanding your business in this market. In today's stringent economy, you need every advantage that you can find.

Features of This Report:To make business, investment, and strategic decisions, you need timely, useful information. This market report fulfills this core need and is an indispensable reference guide for multinational materials suppliers, product manufacturers, investors, executives, distributors, and many more that operate in this market.

Some of the features of “PESTLE Analysis of Kenya 2013” include:- Trend and forecast of real GDP growth rate of Kenya- Trend of savings and investments as well as consumption expenditure in percentage of GDP of Kenya- Trend of consumption expenditure as percentage of GDP in Kenya- Trend of growth of population and unemployment rate in Kenya- R&D and technological factor of Kenya 2013- Business risk of Kenya

Who Can Benefit From This Report?This study is intended for senior level executives, sales, marketing and business development professionals at various nodes of value chain of this market. This multi-client market study is used by small to multi-national Fortune 500 companies and utilized for a variety of reasons as follows.

Chapter 4. Economic Risk of KenyaFigure 4.1: Trend of current account balance and percentage of GDPFigure 4.2: Terms of trade of KenyaFigure 4.3: Trend of balance of paymentFigure 4.4: Trend of gross government debt as percentage of GDPFigure 4.5: Trend of gross government debtFigure 4.6: Trend of foreign exchange reserves and exchange rate

Chapter 5. Kenya Social AnalysisFigure 5.1: Political map of KenyaFigure 5.2: Trend of population and population growth rate in KenyaFigure 5.3: Population age structure