Fans love seeing how everything comes together. By carving out some time each day to capture some behind the scenes footage of the team at the office or the beach, you'll have more content to share and connect with your audience in a new way.

Don't let the numbers fool you. While they might not have as many followers as some of their celebrity contemporaries, micro-influencers have an advantage with their loyal and niche audiences. Their higher engagement rates compared to bigger names proves to be a more efficient marketing tactic with a greater ROI.

Many say "don't sweat the small stuff," but the finer details can truly help set your company apart from the competition. From providing customers with personal attention to ensuring the delivery of quality products, every seemingly small element contributes to building a loyal fanbase.

4. Distractions, begone!

Constant distractions are one of the many things that'll get in the way of working smarter. Keeping a tidy workspace smoothly translates to clearer thinking. Also try to skip the multitasking and instead carve out some time for each priority you have to tackle throughout the day.

Although the advent of the Internet and technology has allowed us to connect in ways never before possible, it's also become a bit too easy to get addicted to all these screens. Take a break from your desk with a walk outside to refresh your mind and system with a clean slate when you return.