Notably New: Murray’s Cheese Shop plans 2 metro-area locations

This Murray’s Cheese location has opened in the Kroger at 9799 E. 116th St. in Fishers. More are on the way.(Photo: Submitted photo)

Murray’s Cheese Shop

• When it opened: Feb. 20.

• What they do: The shop offers 175 cheeses from Indiana and around the world. Based in New York, Murray’s Cheese Shop is partnering with Kroger to open 60 new shops inside supermarkets throughout the country this year, including one in Carmel and one on the Eastside. Murray’s already operates within 100 Kroger locations.

• Cool thing we found: The shop’s motto is “Try it before you buy it,” so it will offer frequent product sampling and customer education opportunities. The shop also will regularly host cheesemakers for tastings.

Quote from owner: “Cheese is increasing in popularity as customers become more educated about our product. Our people have tremendous passion about cheese and they love to share their knowledge with customers to enhance their food experience.” — Nathan Aldridge, director of national retail operations, Murray’s Cheese.

To nominate a business for Notably New, please call Star reporter Chris Sikich at (317) 444-6036 or email chris.sikich@indystar.com. Follow him on Twitter: @ChrisSikich.