Fresh new maps, costumes, and prestigious weapon skins are on arrival for Gears of War 3. Today, Epic Games announced the third major add-on for its third-person grunt-a-thon, called "Fenix Rising", will lay waste to Xbox 360 on January 17.

The incoming maps will be based on campaign locations, and be available throughout Versus Multiplayer, Horde, and Beast Mode. They include The Slab, aka Jacinto Maximum Security Prison; Escalation, the Fenix family's old stomping grounds; Depths, an underwater processing center; Anvil, a once great and mighty fortress; and Academy, an old officer training facility that has been lost to the Locust.

Fenix Rising will also allow players to dress up in four new character skins for Versus Multiplayer and Horde Mode: Recruit Clayton, Thrashball Cole, Savage Marauder, and Savage Kantus.

Last but not least for die-hard Gears of War 3 fans, Epic Games will introduce a new bragging system whereby players who reach level 100 can reset their experience and rank and work their way back to the top for exclusive items. Players can “re-up” three times, earning a new rank icon color each time, and gaining access to special weapons skins at the progressive Red, Green, and Gold "re-up" levels. Rewards include Re-Up Plasma, a skin featuring flowing gold plasma; Re-Up Omen, a red Omen; and Re-Up Electric, a skin sporting golden electricity.

The pack will be free for Gears of War 3 Season Pass holders, but otherwise cost 800 Microsoft Points ($10). Check out images from The Slab, Escalation, Depths, Anvil, and Academy in the gallery below.