Develop White Papers & eBooks

White papers — and increasingly eBooks — play a critical role in the buying cycle. In fact, white papers are the most consumed and most influential asset for those making a technology purchase decision.(1) 41% of technology buyers use white papers weekly or monthly for their jobs.(2) And 64% of IT professionals have shared white papers with a colleague.(3)

But producing an effective white paper or eBook is no small matter. Did you know: