About Dan Levy

Dan Levy is the Content Strategist at Unbounce and the former Editor of Sparksheet. He holds a master's degree in journalism from Boston University and worked as a research assistant at the Berkman Center for Internet & Society at Harvard, where he studied and scribbled about online media. Follow him on Twitter @danjl

The Atlantic has been around for 155 years, but with an expansive digital strategy, it’s not showing its age. We spoke with Kimberly Lau, the brand’s digital VP, about what it means to be a legacy brand online.

This is my last post as editor of Sparksheet. With four and a half years, 561 posts, 31 industry awards (we’re up for 7 more next month!) and 129 contributor relationships under my belt, I’m moving on to join the startup world. From the very…

When the content syndication platform NewsCred started curating content for brands, its business exploded. We spoke with CEO Shafqat Islam about what the startup’s success says about the future of content marketing.

Can an iconic luxury brand maintain its mystique while courting a younger, digital-savvy demographic? We spoke to Jay Owen, senior marketing manager at Mercedes-Benz Canada, about the brand’s new “PopLux” persona.

A darkly comic musical PSA for the Melbourne Metro won more Cannes Lions awards this summer than any other campaign in the festival’s history. We spoke with creative director John Mescall about the ad’s drop-dead success.

Call it “native advertising” or “social content marketing,” BuzzFeed has cracked the code. We spoke to Jon Steinberg about what it takes to relentlessly roll out viral content while serving the brands that power the platform.