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Title

Founded by American architect Andrew Sigfrids, ASIG Design is a multi-disciplinary boutique design firm providing interior design, furniture design and architectural services focusing on the food & beverage industry. ASIG Design has continuous working relationships with large companies like Starbucks, ABInbev and Li&Fung as well as smaller companies like Lanna Coffee, Yershari and many more.

Yershari Restaurant, Raffles 耶里夏丽-来福士

ASIG Design has recently realized a new concept restaurant for its long-term customer Yershari, the dominant Xinjiang cuisine restaurant in China, at Raffles Zhongshan in Shanghai, China. Testing the market with sub-brands is a recent trend in Chinese F&B so Yershari decided to experiment with a more refined theme of their brand well into a specialty Xinjiang dining experience.

The northwest region in Xinjiang is relatively unknown to urbandwellers and Yerhari wanted to introduce its beauty of mountainous terrain, diversely ethnic population and pure, natural ingredients. Rough cut stone at the bar mimics mountains, backlit acrylic lighting on the ceiling represents the regions large skies at night and subtle hints of raw materials like pinetrees all play a backdrop to minimal artwork and clean lines making for a textural yet chic dining experience.

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Contact

Address

1178 Tianyaoqiao Rd, 4F
Xuhui District, Shanghai

天钥桥路1178号4楼
上海市徐汇区

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30 November 2010

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