10/26/2016

Lifebuoy Hosted Biggest CSR Campaign In Pakistan

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Lifebuoy hosted an event that raised
the bar for all CSR campaigns in Pakistan that witnessed over twenty thousand registrations at PAF Museum. Fahad Mustafa
along with many other celebrities pledged to wash our hands. Present at the
pledge were Adnan Siddiqui, Anoushey
Ashraf, Saira Kabeer and Yasir Hussain.

Celebrities all over the country
were excited to be apart of High 5 Save 5
and called our to their fans to be a part of this campaign, amongst there were,
Ali Zafar, Waseem Akhram, Sajal Aly,
Feroze Khan, Syra Yusuf, Shahroze Sabzwari, Shahzad Shiekh, Aashir Wajahat,
Sonya Hussain, Ahsan Khan, Zhalay Sarhadi, Hareem Farooq and many others.

A recent study shows that 1.7 million
children are unable to reach their fifth birthday due to easily preventable
diseases such as diarrhea and pneumonia. Most of these lives can be saved
through simple practices like hand washing with soap - one of the most effective
and low cost prevention for illnesses like diarrhea and pneumonia.

Unilever
Pakistan
through its brand Lifebuoy co-founded
Global Hand washing Day in 2008 with public and private partnerships. The day
which is now is now celebrated in over 100 countries across the world has
served as a powerful platform to extend the message of health and hygiene to
billions. Through its social mission, Lifebuoy soap aims to impact over a
billion lives around the world by 2020.

This year Lifebuoy is striving to make a difference through collective effort
and save precious lives by encouraging people to High 5 for Hand Washing. People gathered at PAF Museum Karachi on 22nd
October to participate in this grand event. For each High5 collected, Lifebuoy
aims to inculcate the healthy habit of hand washing with soap by teaching them
the importance of washing their hands with soap at key occasions, before meals
and after the restroom.

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