This study examines the media habits of young people in Saudi Arabia, in particular their use of the Internet and television, and how use of the Internet impacts upon other activities. Using a combination of methods (focus groups, survey and time diaries) this thesis examines the rate of Internet adoption, the different uses of the Internet that are driving its penetration among the population, and the motives of media users in relation to the adoption and use of the Internet compared with television. The study also includes pertinent information regarding the notion of how the use of new media might be seen to be taking over the use of other types of media, whereby a new medium may replace traditional media if the time for media consumption is limited and if the new medium is regarded as more appealing than traditional media.
The study has produced results on three main areas: Firstly, in respect of the interaction between the Internet usage behaviour and television viewing patterns, the study has demonstrated that there is a negative association between both mediums in relation to some activities. In other words, the uses of the Internet for social and entertainment functions displaced TV viewing. However, the relationship between the Internet and TV use is more complex scenario because of the multiple applications offered by the Internet.
Secondly, with regard to the use of the Internet and television in a social context, television has become a central part of social life within the household where television represents a main source for family time, particularly in Ramadan while the Internet is a solitary activity where it is used in more private spaces.
Thirdly, the key findings concern the gender differences of media use, and factors that might explain gender differences. The study found that Saudi females are less likely to engage in certain online activities such as social networking. Furthermore, Saudi females were also more likely to have their Internet access monitored and circumscribed by family members, with parents controlling the location and the amount of time spent using the Internet.