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Addicted to Instagram? You're Gonna Love This Collaboration!

And when I ask if you're addicted to Instagram, I mean it rhetorically because honestly, who isn't? So naturally, I'm obsessed with this collaboration between watch brand May 28th and the photo-sharing app.

Head over to their newly launched site and you can completely customize a watch with your favorite-ever snap. I love this idea!

I chose my #1 most beloved picture in the world, which is of my dad and two of his brothers as kids in Venezuela. It has a ton of sentimental value, and I love having it with me every day.

I really like that you're able to personalize your watch down to the color of the strap. How cool are these?

The whole shebang costs only $44, and the turnaround is super quick. I'm already considering ordering another one for myself, but these also make the sweetest gifts. Friends and loved ones of mine, sorry to ruin the surprise, but I'll probably be ordering in bulk come the holidays. Added bonus: they're crazy durable and water resistant, so they'd make a great present for new parents.