Scientists Say Anti-Wrinkle Serum Actually Works—Again

About a year ago, there was a big skincare story out of England. After a BBC science show aired a program about how independent clinical studies proved a new Boots product—No 7 Protect & Perfect Intense Beauty serum (previously known as Refine & Rewind Beauty Serum, here and in England)—was the only one they tested that actually worked, it sparked a stampede. Women waited in lines outside UK drugstores and tubes of it sold out. Today, a new study that appears in the British Journal of Dermatology is getting people all hyped up again: Not only did the latest batch of test subjects find the product to be just as effective at significantly improving the appearance of wrinkles as was previously claimed, the results also suggested No 7 may repair sun-aged skin. The product, under its new name, is not available here currently, but Boots PR promises us it will be soon. We’ll keep you posted.