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Discussing The 2012 Technology + Employee Wellness Survey

The way we approach health is changing dramatically. A major driving force behind this shift is the advent of health technology. Mobile apps, social networks, games and devices are aiding in the
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The way we approach health is changing dramatically. A major driving force behind this shift is the advent of health technology. Mobile apps, social networks, games and devices are aiding in the pursuit of better health by making obscure health concepts understandable, difficult lifestyle changes more approachable, and the solitary journey social.

In order to examine the precise manner in which technology is altering and aiding employers’ approach to corporate wellness, ShapeUp and context communication consulting administered the first annual Technology + Employee Wellness Survey. View the survey results in these slides, and watch the webinar at http://www.shapeup.com/tech-survey

More Than Half Don’t Segment Their Audience for Targeted Health Communications A full 51% of respondents shared that they don’t segment their audience when sending out communications. When employers do segment, they tend to do so based on health status/risk (29%) and location (26%). Only 15% segment based on gender and 11% based on age. Not all employees are the same. Some are close to retirement while others are just entering the job market. Some are teetering on the edge of a health risk while others are deep in the abyss. Segmenting one’s audience based on key demographics and other personality characteristics, such as readiness-to-change, greatly improves the effectiveness of communications—and lessens the budget spent on them.