Blog - Archive

With the slightest shift to cooler weather, we run out to sport our newly inspired layers.

Sooner than later however, the perpetual heat springs back into action giving us eighty-degree holiday gatherings. This brings the opportunity to jump start upcoming warmer looks in the months to come. A warmer winter at a Gainesville mid-century modern home served as the backdrop for our recent Gainesville Fashion Week photo shoot.

We wanted to make some of our favorite interior design products accessible for everyone. Our shop collection features wall murals, decals, art prints, and wall hangings. Take a peek at the Warmer Winters collection and then check out the rest of our new interior products!

Launch! 2016 Leadership Summit is a flagship event featuring national top business leaders for a compelling day of leadership, sales training, motivation, and inspiration. neutral7 was approached to develop a logo & branding strategy for both the inaugural 2016 event and the program at large with a focus on positivity, professionalism and education.

As a first-of-it's-kind event with no prior materials, Launch! '16 was uniquely positioned to hit the ground running with a cohesive, professional identity design and laser-focused marketing strategy. In addition to a light branding guide, neutral7 developed the architecture for executing the annual events for years to come.

The materials developed in the branding guide were displayed in conjunction with bright, corporate photography and a series of marketing copywriting curated by our team. This messaging was used throughout the print and digital campaigns.

neutral7 also designed and produced a series of promotional materials including event posters and retractable banner stands. The blue and green elements laid the groundwork for the bulk of the layout while full-color photography and complementary colors were strategically peppered throughout.

The materials developed in these initial executions all coalesced in the curation of a custom parallax minisite to promote the event, feature keynote speakers, and direct users to a digital ticket sales platform. Event sponsors were featured in a dedicated section that linked to their respective websites by sponsorship tier. You can check out the full site here.

Do you have a similar project? Contact us today!

First impressions are everything! When we were approached to design the graphics for Social 28's leasing office, we knew we had to create a striking aesthetic that reflected the community's upscale feel. Based on the company's existing brand manual, we crafted a 2015 leasing campaign consisting of both exterior & interior graphics and large format printing.

Translucent Window Film • Cut Color Vinyl • Printed Graphics

The exterior was designed using the strikethrough elements included in their branding guide. These lines mimic the dashes found in the logo and tie the pieces together under a unified look. We carried this methodology through the rest of the project.

Campaign Yard Signs

Translucent Window Film • Cut Color Vinyl • Printed Graphics

Once inside, prospective clients are greeted by an oversized wall graphic of the University/Downtown area. This large map was juxtaposed with large frosted acrylic prints featuring full color property renderings.

neutral7 also developed a series of iconography to be included on color coded geotags highlighting the area's many restaurants, bars, shops, and university buildings. The geotags were printed on a low-tack vinyl for easy application and removal.

Feeling inspired? Let's get to work!

Gators March for Babies (GMFB) is a collegiate fundraiser in support of the March of Dimes with the mission “to improve the health of babies by preventing birth defects, premature birth, and infant mortality.”

GMFB contacted neutral7 to help brand and promote their 2013 fundraiser. In meeting with the GMFB team, neutral7 learned that although it is one of the top three charity events at the University of Florida, the numbers of participants and money raised over the last couple years had declined. We learned that their previous materials lacked a central, clear message and did not engage participants to continue involvement once they initially signed up. neutral7 created the event branding as well as a marketing plan to help the GMFB team engage with participants.

The campaign was cohesively carried across printed materials, videos, and social media. The campaign was a great success; Gators March for Babies broke their record this year with over $100,000 raised.

“The “Let’s Walk Baby” campaign gave Gators March for Babies the ability to unify our message and effectively communicate it to the entire University of Florida community. It helped ensure that all of our Staff knew exactly how to promote the event and it gave us the materials to back it up. The designs were perfectly suited to our market and were eye-catching to help us stand out in the competitive student community. We engaged more minority and international students than ever, and laid a great foundation from which to build upon in the future. We will always be competing with other campus events, non-profits, and of course football, however the campaign helped us compete for the students’ attention and kept us visible despite the competition.”

Mi Apa first approached neutral7 to revamp their branding to celebrate their 10 year anniversary and to help launch a new location in Alachua.

In meeting with owner Peter Ynigo, we quickly realized why Mi Apa has been a Gainesville favorite for so many years. The food is made from scratch from quality ingredients with a passion for authenticity. Although the Gainesville location has a loyal following, we learned that the new location in Alachua was facing a few challenges. While the Gainesville location has a loyal client-base of both residents and UF students, the new location introduces Cuban food to a demographic that may be less familiar with Latin cuisine.

To help new customers realize the greatness of a fresh Cuban sandwich or a café con leche, we created a campaign that would both educate new patrons and allow them to interact with the Mi Apa brand. We launched deliciouslycuban.com, a minisite with a survey to “discover your Cuban dish,” featuring photos and playful descriptions of some of Mi Apa’s most popular meals.

Neutral7 curated the campaign from start to finish. With creative copy-writing and in-house photo shoots, the team designed and produced supporting ads, banners, posters, and other materials to take the campaign to the next level.

In addition to tangible materials, neutral7 developed a series of digital menu displays to be featured in the restaurant.

As each new season of GFW progresses, boundaries are broken, records are beaten and collaboration occurs between different divisions of the creative community. Each realm comes together to skyrocket the event to greater heights, inspiring growth for each member involved. For the seventh season of Gainesville Fashion Week, the brand, designed by Chrissy Sedgley and Albey Coronel from neutral7, emphasizes the spirit of creative collaboration through use of solid, tangible colors and objects as well as a combination of clean san-serif and hand-drawn fonts. In order to highlight each segment of this year’s event, the logo mark will appear in reverse on top of high-resolution photography representing fashion, art, music, culture and community. The primary brand colors of Black, Ivory and Gold are sharp and clear, creating a professional and timeless feel to compliment each photo.

Gainesville Fashion Week 2013 recently wrapped up its sixth season. The five day-long event was one of the best to date. In case you missed it, here is a quick summary: GFW 2013 kicked off on Wednesday night with an art show/red carpet event at Vellos Downtown. Over 300 guests attended and browsed artwork of more than 25 artists. For day two, GFW partnered with Pride Awareness month to bring Fashion Week to the University of Florida. RuPaul’s Drag Race contestant Jade Jolie hosted a panel discussion and runway shows featuring Project Runway’s Jay Nicolas Sario and Andy J. Thouvenot at the UF Reitz Union. On Friday and Saturday night the shows moved to the University Air Center. The GFW team, Keith Watson Productions and G-NYS Entertainment worked their magic to transform an airplane hangar into a chic venue. Five designers showcased their creations each night. After four nights of art and runway shows, Gainesville Fashion Week closed on Sunday with a brunch at 101 Downtown.

300+ guests watch models strut their stuff on the runway at the University Air Center

Passion, hard work, drive and lots of planning goes into producing a five day event. Brainstorming on ideas and goals for the following season begins almost right after the event is over. The new brand image and concept is the first step. Internship announcements, interviews and team selection happens at the end of the summer and by fall, the team is hitting the ground running to gather talent, sponsorships and all other elements for the following season. The casting call for models event is promoted and produced immediately after the winter break and it officially launches the new season with more events and promotions until April. Year after year, this all takes place under the leadership of our very own Albey Coronel and Tiffany Williams, Director of events at the Gainesville Area Chamber of Commerce. The workload is broken up among teams ranging from social media and marketing to model coordinators and talent booking; 10 Fashion Week directors oversee a team of over 40 interns.

In the months leading up to Gainesville Fashion Week, neutral7 is bustling with interns, directors, and designers running all over the place. GFW teams met weekly in our studio to organize and coordinate every detail of every event. The entire neutral7 team is involved with the design and production of everything from the branding to design and production of all promotional materials, postcards, posters, signage, advertisements, tickets, t-shirts, etc.

Some of the GFW 2013 team

Gainesville Fashion Week 2013 was such a success due to the dedication of all that were involved. With great leadership and organization, Fashion Week attracted an average of 300 guests a night at four different venues in Gainesville. We want to thank our sponsors, the community and most importantly our team for all their hard work, efforts, and support. We take great pride in the talent we help develop with our team and love to see them be the future runner of the fashion world. GFW team members have moved on to work for Ralph Lauren, Vogue, Elle, Urban Outfitters, Fab, and many other major players in the fashion industry. With all this said, after six seasons Gainesville Fashion Week has proven to not only be an asset to the community, but also a great resource for young people to get experience in the field that will benefit them in the real world. Keep an eye out for Gainesville Fashion Week 2014!

The awards honor outstanding work in the media community. Over 8,000 entries were received and only about 1,000 receive awards.

Neutral7 received recognition for identity design and branding including Gainesville Restaurant Week 2012, Gainesville Fashion Week 2012, Rocket for the Arts, as well as The Brunny Institute and Southern Heritage Sauces.

Gainesville Restaurant Week Event Branding

Gainesville Fashion Week 2012 Event Branding

Rocket for the Arts Nonprofit Branding

Brunny Institute Creative Identity

Southern Heritage Sauces Creative Identity

We also won awards for the #AwesomeLife housing fair display and the timeline infograph that we created for Contemporary Management Concepts. We are very proud of our team and to have received this honor.

Contemporary Management Concepts Infographic

CMC Awesome Life Housing Fair Campaign

We wrapped up 2012 with some great new clients and exciting projects. We are now focusing on pushing the envelope in 2013 by rethinking the potential of great ideas. The best is yet to come, stay tuned!

Neutral7 was recently recognized with a 2012 American Graphic Design Award, honoring outstanding works in the media community. We can be proud to show-off our newest wall decoration – An Award of Excellence in identity design and branding for Gainesville Restaurant Week 2012.

The marketing and branding for Gainesville Restaurant Week captured the fresh and vivid colors of the cuisine of the Gainesville community, adding excitement about what was to come during the event. With clean lines and event details, the Restaurant Week branded marketing materials were distributed throughout the city via many integrated social and advertising venues. The strategic design style, combined with the selection of marketing materials, facilitated the exposure of an eclectic network of restaurant owners in the Gainesville community.

Use the traditional warm colors for food, red and yellow but take it a step further by expanding the palette and include three delicious looking colors!

— Albey Coronel, Creative Director at Neutral7.

Of course, the beautiful food of Gainesville cuisine can easily be captured in photography, and the right combination of branding styling and marketing distribution can intensify its success of being discovered.

Local Gainesville eateries as well as Gainesville Chamber of Commerce members and businesses tagged, shared, liked, tweeted, blogged, video blogged, pinned, instagramed, and physically showcased several different kinds of large print signage, window displays, and postcards. This distribution of branded materials allowed an effective marketing campaign and enhanced the success of a great local event.

The logo was designed by Chrissy Sedgley and the additional marketing materials by Alex Coyle. Being recognized for excellence in branding and design identity from over 8,000 entries that Graphic Design USA receives is a tremendous accomplishment. We are very proud of our team and to have received this honor.

*Gainesville Restaurant Week, a Gainesville Chamber of Commerce 1st of its kind event in Gainesville FL, created to feature a restaurant showcase for exposure to the community. Restaurants that participated include 101 Cantina, Beef'O'Brady's, Blue Gill, Carrabba's Italian Grill, David's Real Pit BBQ, Emiliano's Cafe, Smokehouse Downtown, and many more.