Meet Monotype’s New Modern Branding Typefaces: Madera and Unitext

Inspired by design trends and feedback from hundreds of brands, new
typefaces offer a mix of modern design and timeless appeal

WOBURN, Mass.--(BUSINESS WIRE)--
Monotype (Nasdaq: TYPE) today took the wraps off two of its newest
designs: the Unitext™
and Madera™
typefaces. Inspired by modern design trends and feedback from hundreds
of brands, the two new sans serif typefaces offer a mix of contemporary
flair and timeless appeal – and are designed with the intent to help
brands carry their voice effectively and legibly, from small text to
display sizes, in both print and digital environments. Monotype’s new
Madera and Unitext typefaces were created with the intent to be easy to
use by both designers and brands. The typefaces come in a variety of
sizes and weights – as well as with a number of special characters and
stylistic alternatives – that fit well within most companies’ brand
guidelines. Both typefaces are designed to help ensure brand consistency
and fidelity at every customer touchpoint.

The Madera Typeface – A Warm Geometric Sans Serif Design with a Sharp
EdgeDescribed as clean, sharp, trendy, authentic and honest,
the Madera typeface was designed by Malou
Verlomme of the Monotype Studio. It offers a geometric sans design
with a human feel, and is marked by its pointy apexes. Madera was built
on the back of feedback from numerous brands and influenced by a variety
of modern type design trends. The Madera typeface is a fresh alternative
to popular sans serif typefaces commonly found in branding, and is well
suited for high-tech and publishing, with an emphasis on logos, signage
and text. Available in eight weights, plus italics, the Madera typeface
also includes the special characters that graphic designers use
frequently in their projects, like arrows and circled numbers.

“I’ve created quite a few custom typefaces for clients throughout my
career, which gives me unique insight into what brands are looking for
in their type designs. Madera is a synthesis of that experience,” said
Verlomme. “While the design is geometric, clean and modern, it has some
softer and more organic traits, which makes it a straightforward yet
warm design.”

The Unitext Typeface – A Combination of Compact Spacing and Open
CountersThe Unitext typeface can be described as clear,
universal, progressive and authentic. It is a blend of grotesque and
humanist styles and offers a unique balance of condensed spacing and
open counters, which makes it a highly legible choice for logos as well
as text. Designed by Jan
Hendrik Weber, type director for the Monotype Studio, the Unitext
typeface is simple and compact, but also friendly, to allow for a
brand’s natural voice to come through. The design is available in seven
weights, plus italics, offers fractions and case-sensitive forms, and is
at home in travel and leisure, advertising, logos, text and wayfinding.

“We often hear from brands that they’d prefer to use a single typeface
for both text and logos across all their touchpoints, but the
traditional options rarely work the way they hope,” said Weber. “I set
out to design the Unitext typeface to provide a unified voice for brands
that want a dynamic, condensed design that is consistent no matter where
or how a brand needs to reach its customers.”

Suggested Typeface PairingsThe modern and brand-focused
sans serif styles of the Madera and Unitext typefaces mean that they
pair well with other designs. The Madera typeface is a natural companion
for the Cardamon™, Linotype® Didot, Frutiger® Serif, Joanna® Nova, Meta®
Serif and Neue Swift® typefaces. The Unitext typeface pairs nicely with
the Aptifer® Slab, Bembo® Book, ITC Berkeley Old Style™, PMN Caecilia®,
Sabon® Next and Ysobel® typefaces.

Pricing and AvailabilitySingle weights of the Madera and
Unitext typefaces are available for $49/€49 or £42 each. The complete
families are available for $199/€199 or £170.

The Madera and Unitext typefaces can be found in Mosaic™,
a cloud-based font platform that provides enterprises with an easy way
to discover, manage, share and deploy Monotype’s fonts. The typefaces
are also included in the Monotype
Library Subscription.

The typefaces can be licensed through MyFonts.com
at a discounted price of 50 percent off through April 27, 2018.

To join the conversation about the Madera and Unitext typefaces on
social media, search #MeetMadera and #MeetUnitext on Twitter, Facebook
and Instagram.

About Monotype

Monotype provides the design assets, technology and expertise that help
create beautiful, authentic and impactful brands that customers will
engage with and value, wherever they experience the brand, now and in
the future. Further information is available at www.monotype.com.
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