Rule #1: Find a premise that gets you going, “I would spend money on THAT!“

Rule #2: Outline the book you would spend money to buy.

Rule #3: Constantly ask yourself, while writing it, “If I had spent money on this, what would I expect to see in this book?“

Rule #4: Get some people who have bullshit detectors and who are willing to tell you if and when you’ve screwed it up.

Rule #5: Pay attention to them.

Rule #6: Keep your ass in that damn chair even when you hate every word of This Fucking Book… and trust me, you will. Every time.

Rule #7: Keep viewing the book from the perspective of someone who paid money for it, not from the perspective of someone who can’t wait to finish the damn thing.

Rule #8: Keep checking in with your bullshit-detector group.

Rule #9: Don’t give up even when you wish you could.

Rule #10. Print it out, check your work, fix it where necessary, and get yourself a Good-Me present when you’re done.

Repeat as necessary… and remember this:

Anytime you do something many other people have not done, some of them will worship you for doing it when they didn’t, and others will throw shit at you for doing it when they didn’t. Make sure the first group doesn’t go to your head, and that the second group isn’t right… and then keep doing what you do, because you’re the one who’s doing it when many other people are not.