Amazon India – A Silent killer

Without much pomp and show, the arrival of Amazon to India has been awaited.

Some say Amazon has been bogged down by Indian regulations only to be able to launch books, tv shows and movies in India. Its making room for its third-party sellers and hence still far from its full hippopotamus direct B2C service. So there is no entry of warehousing as yet in the Indian market.

Last year, they had launched junglee.com which was said to be the test for amazon’s arrival in India. But the website is already very popular in India. Already ahead of Flipkart in rankings, which is said to be the direct rival, Amazon has been eagerly awaited by India. Amazon already is at price war with Flipkart in the categories launched – Print Books, Tv Shows and Movies (DVD and BLU RAY).

Although Amazon.in looks invariably dull compared to the parent site, they do plan to add mobile phones and cameras and then slowly their huge gamut of products. Amazon has separate retail websites for United States, Canada, United Kingdom, France, Germany, India, Italy, Spain, Brazil, Japan, and China, with international shipping to certain other countries for some of its products. Its arrival in India states two facts : firstly that Indian ecommerce is demanding for various products and has deep enough pockets to venture out online for all sorts of items and secondly the big daddy has arrived and so others like Flipkart, Infibeam and Snapdeal who moved into marketplace model have to pull up their socks.

In conclusion, Amazon India could be the silent threat to the various biggies of Indian Ecommerce. Who will capture the Indian wallet in the long run…time will tell