Forget the Font Name!

The selection of a certain type of font, ie a font replica!

Choosing a suitable font or a font in all disciplines of typography is very important. Not only does it significantly influence the readability and aesthetics of a communication medium, it also causes lasting implementation implications.

► Which font fits the topic, the product or / and the client?

► Which font variant with the same classification characteristics is the right font?

► Which font variant of the same subgroup has the desired typometric properties?