Bahareh Shahriari

PROJECT

Kandu

CLIENT

CIID

Kandu

An exploration quality family planning and reproductive healthcare in Iran.

Kandu is a service concept that increases awareness among young women on the unspoken, unseen and dismissed aspects of sexual health in Iran.
Kandu connects the female community shoulder to shoulder to help each other to better understand various diseases, their complications as well as the standard of care they deserve in relation to prevention and management.

JURY COMMENTS

Incredible eye to explore and hack the ecosystem.

Bold and extreme cultural-sensitive approach.

A simple and easy to implement service, relying lightly on technology, with the potential to deliver maximum social impact.

Kandu

1. The Nutshell: In plain language, tell us what your project is, what it does, and what it’s comprised of.

An exploration quality family planning and reproductive healthcare in Iran.

Kandu is a service concept that increases awareness among young women on the unspoken, unseen and dismissed aspects of sexual health in Iran.
Kandu connects the female community shoulder to shoulder to help each other to better understand various diseases, their complications as well as the standard of care they deserve in relation to prevention and management.

2. The Brief: Summarize the problem you set out to solve. What was the context for the project, and what was the challenge posed to you?

Almost all Iranian youth don’t have adequate access to family planning information and services. Teenage pregnancy rates are high and use of birth control methods is markedly low, the effects of which are significant: unsafe abortions, expensive healthcare costs, and significant burden on family budgets.

Having lived in Tehran for 23 years and spending seven years of my adolescence, made me aware to understand the standard need of women in Iran about sexual health. Iran has an exceptionally young population—70% of the population is under 30, and 50% is under 15. The 64 % of Iranian girls say they could not buy condom from pharmacies, for fear of being ridiculed by other shoppers as prostitutes or immoral.

The 62 % of Iranian girls would like to be able to buy condoms if there are the easier way to interact. In religious communities like Iran, there are specific sexual norms and morality. Therefore, it seems that Muslim parents or individuals and the media, which communicate with teenagers, cannot pose sexual issues among them conveniently or they may feel uncomfortable to give sexual training to their children and teenagers. Almost no one growing up as a teenager in Iran youth has adequate access to family planning information and services. Teenage pregnancy rates are high, use of birth control methods is markedly low, and abortions are illegal, the result are: unsafe abortions, wrong version of "learning by doing".

3. The Intent: What point of view did you bring to the project, and were there additional criteria that you added to the brief?

A mission to increase public awareness of women aged 15-30 on the unspoken, unseen and dismissed aspects of sexual health in Iran.

Kandu is a bridge that connects young women to professionals providers and expertise, integrating service into what women and teens already do, be more accessible and better adopted into the women behaviors.

I started to work on this project from scratch to research, interviews, making survey online and testing the video concepts with user in Iran.

The service helps connect the existing places such as hairdressers, clinics and healthcare professionals.

Why hairdressers?!

1- The 70% of Iranian women frequent in hair salons.
2- Completely isolated from men, where they have any idea about what’s going on inside this place.
3- The women usually automatically start to talk about their private, intimate matters together.

Non-profit courses organised by health care professionals and hairdressers to enable women to participate and to give them access to have condoms.

The Kandu aims to be support by International NGO’s around the world to address health care and sex education in Iranian women. In order to reach this goal all sponsors of Kandu from different part of the work put together their energy to support the new Iranian factory of condom to distribute free condoms in different spots like health care community and hair salons.

5. The Value: How does your project earn its keep in the world? What is its value? What is its impact? (Social, educational, economic, paradigm-shifting, sustainable, environmental, cultural, gladdening, etc.)

All people around the world with social innovation interest could develop this idea especially in the developing countries. However, I believe a strong team members like, healthcare providers, doctor expertise together with other other stakeholders like hairdressers can carry out the service.

6. Outline the steps of the service; what are the intended behavioral patterns or “scripts” for the actors interacting with the service?

Based on an application platform, it provides honest and accurate sexual health information. As most of Iranian girls have a smartphone they carry around all time and it’s personal and private.

Kandu enables women to help each other learn about the most important aspects of their sexual relationships, giving them the chance to improve the sex education situation in Iran.

For those countries people don't have access to smart phones, they could use radio as a platform to access information and ask questions as anonymous. they can drop questions paper as anonymously to the question boxed install in different places in the city close to providers clinics.

7. How did you identify the possible leverage points in the service system? How did you evaluate the importance of each, and determine the mix of interventions that would have the greatest impact?

The goal of the service by connecting existing spot are:

. Helping to transform relationships between patients and healthcare professionals for the better.
. Make easier for young girls to communicate about their health and issues and accept to go more often to clinics.
. opportunity of interaction between hairdressers, healthcare professionals and women and exchange with each other their knowledge.
. increase clients of hairdresser and get rank and recommendation from clients.
. make trust and branding between clients and new Industry company of condoms by generated recommendation through users.
. Kandu provides all different groups interact virtually together and ask question as anonymous from health professionals approved by service for this service aims for who shies to participate in the events.