Jagdish Sheth

The content editors at CRMGuru.com recently posed this question to its CRM-savvy members. Following were some responses: •"Hugh Bishop at the Aberdeen Group" • "Dr. Jagdish Sheth at Emory University in the early 1980s." •"The book 'Riding the Marketing Wave,' by Jim Bessen of Bestinfo, Harvard Business Review, Sept./Oct.1993." •"Innovative Systems of Pittsburgh, which has been using the term for about 10 years." • "Work by Peppers and Rogers in the early 1990s." •"It was the outcome of a contest sponsored by DCI in 1988." •"I'm not sure we will ever know who was first."