David Meerman Scott, a well-known marketing strategist, coined the term "newsjacking," which he describes as "the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business." The concept makes sense, and we all know that a great way to gain relevance online is by leveraging hot topics and news items that are beginning to trend-but it's a competitive, and fast-moving, field. How do content marketers stay on top of the relevant trends and news in their industries to ensure they're curating and communicating fresh, engaging content?

NISO-Sponsored INFO URI Scheme Released

A joint task force of the publishing and library communities has developed and published a Uniform Resource Identifier (URI) scheme aimed at the identification of information assets. The task force is working under the National Information Standards Organization (NISO). Led by four NISO members and associates, Los Alamos National Laboratory, Online Computer Library Center (OCLC), Elsevier, and Manifest Solutions, the initiative builds on earlier consultations with representatives from the World Wide Web Consortium (W3C) and the Internet Engineering Task Force (IETF). An Internet-Draft for the INFO URI scheme was first published Sept. 25th, 2003 and a revision published Dec. 5th, 2003.

The INFO URI scheme is intended as a consistent and reliable way to represent and reference such standard identifiers as Dewey Decimal Classifications on the Web so that these identifiers can be "read" and understood by Web applications. This Registry contains the information needed by Web applications to make use of INFO namespaces. Each Registry entry defines the namespace, the syntax, and normalization rules for the representing INFO identifiers as URIs, and gives full contact information for the namespace authority for that entry.

NISO, a non-profit association accredited by the American National Standards Institute (ANSI), identifies, develops, maintains, and publishes technical standards to manage information. NISO standards are intended to apply both traditional and new technologies to the range of information-related needs, including retrieval, re-purposing, storage, metadata, and preservation.