Top questions to ask yourself before going for digital signage [part 1]

Knowing what you want to achieve with the help of digital signage is instrumental to the system’s success and future ROI. The answer to the following questions should help you ensure that today’s decision will not be tomorrow’s problem, clarify the purpose & ways of using digital signage and choose the right digital signage software.

You will see that many of them coincide with the ones you encounter when deciding to use any other advertising and communication media (be it printed- magazines, newspapers or digital- websites, online ads etc.)

We knew this is going to be a long list so we’ve split it in two. Here is the first set:

The type of content you want to display will greatly influence what content management software (or digital signage software) you are going to use. digitalsignage.NET, for example supports all the media formats mentioned above, offering you the possibility to reuse existing marketing material and to easily create new content.

We hope this will help you plan your digital signage project better.

Check outPart 2of this checklist that addresses the content & hardware side of things in more depth and is meant to help you avoid unnecessary complications, limitations and expenses with your system.