Often emulated but never matched, Isabel Marant is the trendsetting brand famed for its cool, pared-down Parisian vibes.

This season at Isabel Marant

Isabel Marant's SS18 collection showcased a mix of the laid-back, bohemian styles the designer is known – and loved – for, while simultaneously taking inspiration from retro designs – think bold colour-blocking. White eyelet dresses and crocheted swimsuits meet perforated denim jackets and chic floral prints. We can't wait to get our hands on the voluminous top Kaia Gerber opened the runway show in, or maybe we'll opt for a Marant-signature and choose the asymmetric ruffled minidress.

The Isabel Marant Story

Isabel Marant made an early entrance into the fashion world, and while she describes her childhood style as “tomboyish”, she began reworking her own clothes when she was just 15 years old. Marant launched her first ready-to-wear collection during the spring/summer shows of 1995 and intentionally grew at a steady pace from niche label for those in the know to international megabrand, citing, ‘My brand has grown slowly and organically. I took the decision to build it step by step, in order to maintain full freedom and honesty in my work.’ What started as a small line consisting of jerseys and knitwear flourished into iconic footwear, easy separates and sublimely cool outerwear, and even branched out into the Isabel Marant, Étoile brand. The aspirational Isabel Marant “bohemian urbanite” look is adored by fashionable women the world over. ‘You have to cultivate nonchalance’, says Marant, echoing the sentiment behind many of the looks we see and adore in her collections. From cosy knits in winter to pretty dresses in the summer, you can’t go wrong with an Isabel Marant favourite.