Map a more relevant future with 4INFO’s Identity & Activation Cloud

Remember how limited TV advertising was before the digital convergence? Targeting was almost exclusively demographic. And success was measured in audience exposure. Period. Now, thanks to OTT (Over The Top) and Addressable TV solutions — you can target your TV audience the same way you target your digital audiences — and then measure results in foot traffic and in-store sales.

As for those prehistoric ad practices, they’ve gone the way of the brontosaurus. And if you don’t evolve, you might be next!

The time has come for true people-based marketing.

In the rapidly converging digital age, 4INFO’s ability to power people-based marketing helps you remain relevant, competitive and profitable. Imagine mapping customers and prospects to all their screens, and to all the first, second, third-party and location data that defines who they are, where they go, what they do and how they spend. So you can move from demographic targeting to audience targeting.

Then the same source of data you used for targeting can also be leveraged to measure the impact of the advertising. Did the ad cause someone to visit a store and purchase the advertised product?

By building Custom Connected Identity Maps™ and solutions, we give media companies, brands and data companies the ability to deliver:

Born in mobile to meet consumers where they are today. And tomorrow.

4INFO is an identity and activation solutions company, born in mobile, not in the desktop environment. Why is that important? It means we solved the mobile challenge first with our patented Bullseye ID®, a persistent match key that maps all connected devices to a home address – and valuable consumer data – with far greater accuracy than any other method available.

In fact, 4INFO matches 3X – 6X more people to devices than anyone else. And we match 60-90% more people to data than other identity mapping platforms.

With 4INFO, you get maximum value from your customers by identifying and mapping more people to more screens and more data — more accurately than anyone.

WITH 4INFO, MEASUREMENT IS TREASUREMENT.

Was your mobile campaign a success? The only way to know for sure is to measure Return on Ad Spend (ROAS) based on meaningful metrics. And no one has more experience measuring actual in-stores lift than 4INFO. That’s why we established the industry's first and only benchmarks and norms. With 4INFO, measurement is pure gold.