Spell it out

Show off your con­fi­dence with a state­ment tee that speaks your mind

Q Who is Pride Mau­nat­lala? I'm the head of Mar­ket­ing at TFG, Fos­chini Di­vi­sion. I'm also a 2018 nom­i­nee at the Zanele Mbeki Fel­low­ship for Fe­male Leadership in Africa, and I have an MBA. Q: What in­spired Fos­chini to cre­ate their unique slo­gan tees? It started with one T-shirt that was made to in­spire our teams to re­mem­ber our pur­pose – to in­spire a bet­ter fu­ture for all women. For this, we printed THE FU­TURE IS FE­MALE tee. Ev­ery sin­gle staff mem­ber at Fos­chini wears it with pride. We of­fered the item to con­sumers, and the more pos­i­tive feed­back we re­ceived, the more T-shirts we de­signed. I never imag­ined that I'd get to work and find men proudly wear­ing a T-shirt that cel­e­brates women. Q: What mes­sage are you hop­ing to com­mu­ni­cate with these T-shirts? They are an af­fir­ma­tion of who you are to­day. It is pow­er­ful that with ev­ery state­ment, ‘Like a Boss' or ‘All Woman', a woman can put the words 'I Am' in front of it and just like that, she can af­firm her power, not only to the world but to her­self. These tees give her the con­fi­dence to be boldly and un­apolo­get­i­cally her per­fect self. Q: Which T-shirt do you love? I res­onate with the #SEBENZAGIRL tee. It's a re­minder to cel­e­brate ev­ery mile­stone in my jour­ney. I also love the WO­MANDLA print. What a time to be a woman in Africa to­day!