Already more than a decade old and with roots reaching back half a decade before the World Wide Web itself, the GIF was showing its age. It offered support for a paltry 256 colors. Its animation capabilities were easily rivaled by a flipbook. It was markedly inferior to virtually every file format that had followed it. On top of that, there were the threats of litigation from parent companies and patent-holders which had been looming over GIF users for five long years before the fiery call to action. By Burn All GIFs Day, the GIF was wobbling on the precipice of destruction. Those who knew enough to care deeply about file formats and the future of the web were marching on the gates, armed with PNGs of torches and pitchforks.

And yet, somehow, here we are. Seventeen years later, the GIF not only isn't dead. It rules the web.