This place is called Omoide-yokocho (思い出横町) which means "Memory Lane" in English. It's an area of alleyways filled with bars and yakitori restaurants squashed up beside shinjuku station. It's one of the last areas that let's you experience Tokyo "as it used to be". There are constant rumours that it will be knocked down, but it hasn't happened yet.

A previous shot of mine from the alleyway next to this::thumb134093941:

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Loving this photo dude, I really like the way signs in Japan (particularly) always make a perfect border for a shot, you've presented this idea perfectly here. The contemporary, striking green, neon sign leads towards what seems to resemble a simpler time Hope it doesn't get knocked down!I need to go back!