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Knowledge is Power

Adobe

Give Deadbeat Marketing the Boot!

Download part one of Adobe's new guide, Knowledge is Power, to learn how you can use data-driven marketing attribution to hold your marketing campaigns accountable for their successes. And their failures. You’ll discover new strategies for determining what’s working - and what’s not - so you can make better marketing decisions.

Get the guide now to learn:

Five ways that marketing attribution can help your brand succeed

Three steps for adopting a marketing accountability mindset

Five strategies for growing your data-driven marketing practice

This three-part, step-by-step eBook series explains how to make it work for you:

Part One (this eBook) covers the importance of accountability and attribution—knowing what’s working and what’s not—and what data-driven marketing can help you accomplish. It also explains how to get started.

Part Two (Available Here) discusses how to merge data from disparate sources to create a complete view of every customer and use that understanding to deliver a seamless customer experience.

Part Three (Available Here) explains how to use data and software to predict what customers will do, and how to turn that capability into a business advantage.

This report is available free to members, either login to your account or register to download now. Free membership enables full access to our knowledge centre.

About Adobe

Adobe Systems Incorporated is an American multinational computer software company. The company is headquartered in San Jose, California, United States. Adobe has historically focused upon the creation of multimedia and creativity software products, with a more-recent foray towards rich Internet application software development. It is best known for Photoshop, the Portable Document Format (PDF) and Adobe Creative Suite, as well as its successor Adobe Creative Cloud.