How A Great Reputation and Five Star Reviews Can Boost Your Search Engine Ranking

Guest: Darren Shaw, Founder and President of Whitespark

Darren Shaw, Founder and President of Whitespark, an Edmonton-based firm specializing in search engine optimization, gives advice on how physicians and medical practices should optimize their online reviews, citations, and directory listings to improve their search engine ranking.

This issue (27:10)

What exactly is SEO?

What questions should you ask a potential digital marketing agency?

What is the best way to ask for a review?

What is the ideal strategy for managing listings as a practice and a physician?

What do most practices get wrong when they manage their doctor listings?

Reputation Marketing Moneyball

Guest: Becky Smith, Managing Partner & Marketing Strategist,

Emedikon Marketing Systems

Becky Smith, Managing Partner and Marketing Strategist at Emedikon Marketing Systems, describes a novel approach for managing physician and practice reviews and reputation based on the Moneyball system.