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It may have seen its market value bumped up by half, but the Pokemon GO payoff still looks some way away for Nintendo. The company chalking up a $50 million loss in its first quarter this year. Taking a beating from currency swings since the vast majority of its sales are made overseas.

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Nintendo Tokyo in usual step ahead of Wednesday's earning report to make it clear Pokemon Go wouldn't show up in the numbers. Even when it eventually does there's no guarantee it'll be an automatic pay day. That's because profits will be divided between Nintendo, the Pokemon Company, and Niantic, the games developer.

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Still analyst are generally up beat about the companies ability to make money from the app. Its early success signaling strong demand if Nintendo were give games like Super Mario and the Legend of Zelda the augmented reality treatment. Shifting away from home consoles and into the palm of your hand.

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Nintendo is also hoping to pull in money from Pokemon GO plus, a wireless accessory that alerts players to nearby Pokemon. So they can keep their eyes off their phones. That was suppose to go on sale at the end of July but Nintendo pushed back its release to September on Wednesday saying the software still needs tinkering.