It seems like everyone’s talking about Twitter these days. If you’re one of the few who hasn’t created a profile on this powerful social networking website, this article is for you! I’ll introduce you to Twitter and explain why you need to have a profile, especially if you run an online business!

What is Twitter?

Simply put, Twitter is a social media networking site that allows people to communicate with groups of people instantly using short, 140 character messages called Tweets. Tweets are text-based, and often contain links to websites, blogs, and commercial offerings. Twitter makes it very easy to keep in contact with groups of people, regardless of size.

Twitter is also a free service, which has helped make it the fastest growing of the top 20 social networking sites amongst U.S. Internet users, with 70,255,000 unique visitors, a 2,681% increase from May 2008 to May 2009! (Source: comScore Media Metrix as cited by Inside Facebook, June 15, 2009)

How Can Twitter Help My Website?

Twitter has changed the online marketing landscape forever. Now anyone can litterally grow a list of potential members, subscribers or customers like never before, and the best part is Twitter is absolutely free to use!

Using Twitter: In a Nutshell

If you plan to use twitter to promote a product, service, cause… anything really, here are the basic steps you’ll need to undertake:

1. Make a plan
2. Create a profile
3. Build a following
4. Automate and expand

I will get into the specifics of each step in my next article, Using Twitter to Grow Your Business.

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