TORONTO, April 1, 2013 /CNW/ - On NHL Trade Deadline Day, it begins and
ends with TRADECENTRE '13 - TSN's 10-hour, multi-platform event that delivers the industry's
most-watched, most-trusted, and most-extensive coverage of one of the
biggest days on the NHL calendar.

Featuring every trade and every team covered from all angles, TRADECENTRE '13 airs live nationally on Wednesday, April 3 beginning at
8 a.m. ET on Canada's Sports Leader, TSN.

Listening to TSN Radio in Toronto (AM 1050), Montreal (AM 690), and Winnipeg (AM 1290), along with TEAM 1040 in Vancouver and TEAM 1200 in Ottawa for deadline day coverage with a local perspective

TSN has brought comprehensive day-long coverage of NHL Trade Deadline
Day to fans since 2000 and continues to set the benchmark for
multi-platform coverage of one of the most anticipated days of the
hockey season.

Last year, Canadians made TRADECENTRE '12 their #1 choice for trade news and analysis, as TSN's 10-hour live broadcast delivered its highest audience ever and more than doubled the average audience recorded by its closest
competitor on NHL Trade Deadline Day. Overall, nearly 2.8 million unique fans tuned in at some point to TRADECENTRE '12 on TSN.

TSN Digital also scored huge numbers for TRADECENTRE '12 with 20.8 million page views across all of its platforms
- marking a 40% increase compared to 2011 and making it the busiest day
ever in TSN Digital history. To date, the top five busiest days for TSN Digital have been on NHL
Trade Deadline Day.

TRADECENTRE '13 Broadcast Team
Host James Duthie leads TSN's TRADECENTRE '13 team of hockey analysts, Insiders, former NHL players, coaches, and
general managers, reporters, and correspondents through 10 hours of
hockey talk - with breaking news and instant analysis of each
transaction, along with interviews with players, coaches, and GMs.
TSN's correspondents are with each Canadian team to file live reports
and deliver instant reaction for each trade.

Immediately following TRADECENTRE '13 on TSN, host Rod Smith recaps the day's events with reaction from around the NHL on SPORTSCENTRE at 6 p.m. ET, while host Gino Reda moves over to the THAT'S HOCKEY desk for a special deadline day episode beginning at 7 p.m. ET with additional analysis, reaction, and player interviews. The focus
then moves from the boardroom to the locker room, as NHL ON TSN has live coverage of Montreal @ Philadelphia beginning at 7:30 p.m. ET on TSN. Finally, host Steve Kouleas wraps up the day that was in the NHL on
his ultimate hockey highlights show, THAT'S HOCKEY 2NITE, at 11:30 p.m. ET on TSN.

Leading up to TRADECENTRE '13, TSN sets the table for deadline day with the NHL ON TSN: TRADECENTRE SPECIAL tonight (Monday, April 1) at 8 p.m. ET. Hosted by Duthie and featuring McKenzie, Dreger, and LeBrun, the
60-minute preview show provides the latest word on which players and
which teams will be centre stage over the final pre-deadline hours.

TRADECENTRE '13 on Social Media
TSN has TRADECENTRE '13 covered from all angles on social media - giving fans immediate access
to breaking trade news, instant analysis, and exclusive
behind-the-scenes photos, videos, and interviews across all of TSN's
official pages on Facebook, Twitter, YouTube, Instagram, and Google+.

Framing TSN's TRADECENTRE '13 broadcast on-screen is the TradeCentre Twitter Bar presented by BlackBerry, which will pull in tweets from around the NHL and display them on
air. Fans can join the conversation on Twitter by using the hashtags
#TradeCentre and #TSN. TSN will also engage fans during TRADECENTRE '13 by producing real-time content related to the biggest trades as they
happen - with this content distributed across TSN's social media
channels.

Fans visiting TSN.ca or using the TRADECENTRE app can keep track of all the tweets from TSN's hockey experts and
Insiders using the built-in Tweetbox - enabling fans to get Twitter
updates from their favourite TSN personalities without ever leaving
TSN.ca or the app.

TRADECENTRE '13 ON TSN DigitalTSN.ca is the ultimate destination for breaking trade news and expert analysis
on NHL Trade Deadline Day. In addition to live streaming of TRADECENTRE '13, TSN Digital once again presents its real-time Trade Tracker with
updates on all the trades as they happen. For in-depth local coverage,
fans can visit TSN.ca/Radio for live audio streaming of TSN 1050 Toronto, TSN 690 Montreal, and TSN
1290 Winnipeg.

TSN Fantasy Guru Scott Cullen's take on NHL Trade Deadline Day and its impact from a fantasy
perspective

The latest videos featuring insight from the NHL ON TSN's panel of
experts and TSN's reporters embedded with the Canadian teams around the
league

Fans are also invited to follow and use the hashtag #TradeCentre on
Twitter for breaking news and links to exclusive videos and Instagram
photos from TSN social media maven Kate McKenna(@TSNKate)

TRADECENTRE '13 on iPad and iPhone
Fans can keep up with all the deadline day action by downloading the
free TRADECENTRE app for iPad and iPhone. Along with live streaming of TRADECENTRE '13, the TRADECENTRE app features a real-time Trade Tracker and up-to-the-minute trade news
and alerts, plus on-demand video clips, instant analysis from TSN's
hockey experts and Insiders, live streaming of local TSN Radio stations
across the country, and a Tweetbox with all the latest updates from the
TSN broadcast team on Twitter.

TRADECENTRE '13 ON TSN Radio and TEAM Radio
Fans looking for local hockey talk can turn to TSN Radio in Toronto (AM 1050), Montreal (AM 690), and Winnipeg (AM 1290), along with TEAM 1040 in Vancouver and TEAM 1200 in Ottawa, for end-to-end coverage of NHL Trade Deadline Day.
Featuring coverage focused on the local NHL team in each market, all
TSN Radio stations are streamed live nationally at TSN.ca/Radio and on the TSN app for iPhone and iPad. Fans can also listen live online to TEAM 1040 at TeamRadio.ca and TEAM 1200 at Team1200.com.

Below is a breakdown of each station's deadline day coverage on
Wednesday, April 3:

TSN Radio 1050 Toronto: In Leafs nation, fans can keep up with their beloved Buds on TSN 1050,
as the station delivers day-long coverage of the trade deadline. Host Mike Richards gets things started on MIKE RICHARDS IN THE MORNING at 5:30 a.m. ET - with the show simulcast live at 7 a.m. ET on TSN2. Next up are hosts Bob Mackowycz and Matt Cauz on MACKO & CAUZ at 9 a.m. ET, followed by host Bryan Hayes and analyst Jamie McLennan on LEAFS LUNCH at 12 noon ET and THE BRYAN HAYES SHOW at 2 p.m. ET. Rounding out the station's deadline day coverage is host Dave Naylor on THE DRIVE WITH DAVE NAYLOR beginning at 4 p.m. ET.

TSN Radio 690 Montreal: The Montreal Canadiens are front and centre on their flagship radio
station as TSN 690 goes around the NHL to keep tabs on all the trades -
and their impact on the Habs. THE MORNING SHOW with hosts Elliott Price, Shaun Starr, and Ted Bird kicks things off at 6 a.m. ET, followed by THE MONTREAL FORUMat 10 a.m. ET and OFF THE CUFF WITH CHRIS NILAN at 1 p.m. ET. Afternoon drive host Mitch Melnick wraps up the day on MELNICK IN THE AFTERNOON at 3 p.m. ET with trade analysis and interviews with key newsmakers and TSN
Insiders.

TEAM 1040 Vancouver:Vancouver's flagship sports station has the NHL Trade Deadline covered
with every trade from around the league and all the latest news on the
Vancouver Canucks. Kicking things off in the morning is SCOTTY AND COMPANY with hosts Scott Rintoul, Paul Chapman, and Jason Botchfordat 6 a.m. PT, followed by SEKERES AND PRICE with hosts Matt Sekeres and Blake Priceat 10 a.m. PT. Afternoon drive hosts Barry MacDonald and Don Taylor break down the
trades on B-MAC AND TAYLOR at 2 p.m. PT, while Bob Marjanovich provides a full day wrap-up at 6 p.m. PT.

TEAM 1200 Ottawa: The official radio station of the Ottawa Senators, TEAM 1200 has 12 hours of trade deadline day coverage beginning at 6 a.m. ET with hosts John Rodenburg and Steve Warne. Hosts Steve Lloyd and
former NHL defenceman Jason York hit the airwaves at 9:30 a.m. ET with breaking news and interviews from around the NHL, followed by
hosts AJ Jakubec and former NHLers Todd White and Shean Donovan at 12 noon ET taking listeners up to the trade deadline. Wrapping up the day are
Dave Gross and Shawn Simpsonat 3 p.m. ET with a recap of all the trades and interviews with players, coaches,
and agents.