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Brand Yourself with Social Media

ID : 45215

Description: Are you looking to demonstrate more value to customers or employers? By using today’s hottest social media platforms you are able to build the powerful personal brand that gets you what you want.

In this class we will help you use social media to attract new business and grow your readership. From Facebook to Pinterest to video sharing, this class will teach you the techniques and ideas that are practical, easy, and effective for your brand. Networking and social media is a business tool that needs to be utilized, but do you know how to properly use it to fit your brand? We will teach you to choose today’s best social media tools for your personal goals, make the most of Facebook, LinkedIn, and Twitter—and leverage new platforms like Pinterest and Google+, build a personal brand campaign and measure the success of your social media branding.

Instructor Description: This class is an independent-study course. Students will have all the resources needed to successfully complete the course within the online material. A student helpdesk is available for technical support during the course enrollment.

RequirementsInternet Connection

Broadband or High-Speed - DSL, Cable, and Wireless Connections*Dial-Up internet connections will result in a diminished online experience. Classroom pages may load slowly and viewing large audio and video files may not be possible.

Lesson 1Brand Yourself with Social Media Module 1Why Self-Promotion is Important for your Brand and Building your Network

In module 1, we will be discussing about what self-promotion is and why you need to utilize it for your brand. We will introduce the rules to self-promotion along with personal branding and the do’s and don’ts. We will close out the week with reviewing the steps for blogging, why you should blog and how it builds your brand awareness.

What is Self-PromotionPersonal BrandingBuilding your BrandIntroduction to BloggingDo’s and Don’ts of BloggingBrand Yourself with Social Media Module 2Social Media Networks and Useful Tools

We will go into more detail in module 2 as we explore the top social media networks; LinkedIn, Facebook and Twitter. This week we will review each network and discuss the power behind each and how to utilize it correctly in your business. We will also be looking at why video is taking over the world of social media with platforms and how sharing video content can improve your brand. There is a lot of information this week, get ready to take notes!

The Basics of LinkedIn and Why You Need to Use ItThe Basics of FacebookThe Basics of TwitterHow To Use Content CorrectlyWhat You Need to Know About Your Brand and Social MediaBrand Yourself with Social Media Module 3Using Google For Your Brand and Launching Your Brand

In module three get ready to hit the web as we explore what tools on Google you need to be using to make your brand successful. We will also be learning how to create a personal brand campaign to launch your brand. At the end of the week we will review the success of your brand and why you need to measure the effectiveness of your brand success.

Search EnginesSEOBuilding Your Personal Brand CampaignGoogle AnalyticsTools to Use for Your Brand SuccessBrand Yourself with Social Media Module 4 How to Properly Promote Your Brand and Using What You Have Learned

In our final week we will focus on marketing your brand. When it comes to getting your brand out there, there are various ways to introduce yourself to the network. At the end of the week will also focus on taking the information learned in the past 4 weeks and how to apply it to land the job of your dreams.

Why and Where You Need to NetworkDo’s and Don’ts of NetworkingPublic SpeakingGetting Published as an Author, Is It For You?Using Your Network to Find a Job