Even once you accept the running gag that a fast-food CEO has a giant clown head, there is so much wrong with this. The notion that he was in an '80s hair metal band. The fact that he's showing his kid a video where his mom flashed her tits at him for the first time. The idea that "Hot Mess" is a good name for a food item, and is based on a terrible fake song. And a final image of the product that looks indigesteriffic.

I can't wait to try it.

4. Iron Man 3.

Having teased a conventional trailer and lots of scenes of a severely beaten-down Tony Stark, Marvel pulled a happy bait and switch by giving us a mini-scene, in which Iron Man tries to calculate how many falling bodies he can catch from an exploding Air Force One. It's a perfect mix of tension and character, and leaves you wanting more.

Seeing the family basically play with the actual zombies from the show is like the ultimate toy-collecting dream, but having Daryl Dixon apologize for messing up a freshly painted wall is the perfect punchline. It's nice to see such an intense show poke fun where appropriate.

2. Fast & Furious 6.

There are numerous reasons to give this the penultimate spot, so let's lay out a couple:

- It's the only major movie spot that was entirely new. Nothing had been shown before, and the only hints that it was coming were on Vin Diesel's Facebook page.

-I didn't even like part 5 that much, but I now want to see this. Mainly because it looks like they actually spend a lot of the movie in their vehicles this time.

-When was the last time a sixth movie in a series looked any good at all? Revenge of the Sith, maybe? And that was one you felt obligated to see. This one has to work harder to persuade, and it's doing a decent job of it.

-"We're talking vehicular warfare." It looks not just Ludacris, but ludicrous too, with cars flying through the air at tanks and planes.

There's a lot to be said for surprise, and none of the other trailers really had it.

1. Doritos - "Goat 4 Sale."

A guy buys a goat because it shares his love of Doritos, then gets pissed off because it won't stop eating his Doritos. Also, the guy has a scraggly beard like a goat, so maybe he feels kinship. Then he tries to steal back his Doritos, and the goat screams like a girl, then kicks his ass.

Because that's what happens when you buy a goat for superficial snack-food reasons. As people tend to do. I like that it warned me.

Most of the commercials can be found here - which ones did I miss the boat on? Feel free to embed them in comments and let me know. And did anybody see the Kratos one on TV?

@Someguy, @rabidronnie I have received permission from Overlord but apparently this isn't really new but honestly it was the first i heard but via The Playlist...

"The collective minds at HitFix and Bleeding Cool
have put together a very plausible theory that Benedict Cumberbatch’s
character is really Robert April. Who? Well, if you ever watched the
very short lived ’70s animated series, he appears in the episode “The
Counter-Clock Incident” (watch it here)
as the first captain of the Enterprise before Christopher Pike (Bruce
Greenwood). The plot of that episode found everyone on the Enterprise
aging backwards while April figuried out how to reverse the process. If
you’ve seen the nine-minute preview, you know that it opens with a
little girl in the hospital, who appears to be rapidly aging, when
Cumberbatch shows up and tells the father played by Noel Clarke that he
can cure her."

I nominate Tracy Morgan's MiO Fit ad, if only because I'm positive he decided to do the entire commercial as Tracy Jordan. That would really explain a lot here, especially when it comes to the type of person who would actually buy MiO.

Can't wait until Luke is forced to ingest that horrible looking Hot Mess burger for a fast food review...........good luck trying to hold back your puke...........I think it's the first time I've seen a burger that was named after what you see in the toilet after you eat it..........

you all have it wrong; jj abrams has master trolled the hell out of the internet, star trek fandom and pretty much everyone. you see, the trailer for 'into darkness' isn't in any way shape or form related to the new star trek movie. cumberbatch isn't actually staring in the film, only in the fake trailer jj created, to deflect 100% from what the film is about. in the new movie, spock will awaken suddenly all covered with sweat, then notices kirk in the shower - the first star trek was just a dream

@Someguy@Canadian.Scott@rabidronnie I must add though that apparently Robert April pops up in the new comics that were released as a prequel to the movie, and he is old but maybe, this is his start to the anti-aging process?

@Canadian.Scott Mostly I just say "whatever gets you through the day" with respect to faith, however my issue here is the whole "how much religion can you afford?" deal. It's nothing new as this served as the core of any of a number of "Mystery Cults" that were popular in the Roman era. It functions to segregate the faith based on economic status and acknowledges the organization's role as a connection and influence broker. Every faith has to deal with this sort of thing, even the common man focused Christian faiths - plenty of people go to church to sell stuff, and it is admittedly more faith based than "if you want to live you have to join our religion" that is historically more effective at gaining converts.

@ZenoMorf that happens a lot in stories - usually it's some malady that is inflicted by the bad guys. When done well it's an interesting bit of irony. When done poorly (such as in The Phantom Menace) the actions of the bad guys can be seen to be actively opposed to their own plans.

@EliasAlgorithm@Gallen_Dugall that reminds me there's a new season (or series I suppose) of Top Gear starting tonight - a 40 minute show padded out with commercials by the BBCA to make it an hour and a half.