Ready Brek and Play-Doh team for re-launch campaign

As part of the campaign, customers will receive £5 off Play-Doh when spending £20 or more on Play-Doh items.

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Children’s cereal brand Ready Brek has teamed up with Play-Doh, for a new on-pack promotion as part of the cereal’s 2016 re-launch.

Running from September 1st until January 31st, 2017, consumers will receive £5 off Play-Doh when spending £20 or more on Play-Doh items.

“It’s said that breakfast is the most important meal of the day for adults and children alike, and so we want to see more families enjoying a nutritious and tasty start to their day with Ready Brek,” said Hannah Flannery, commercial marketing manager for Ready Brek.

“As an extremely popular product with children, we’re thrilled to be partnering with Play-Doh to continue celebrating Ready Brek’s integral place in the modern family home.”

In June, Ready Brek also unveiled a new pack design starring a teddy bear character, which helps to get kids ‘Ready for Anything’.

Craig Wilkins, marketing director at Hasbro UK and Ireland, added: “Play-Doh and Ready Brek are both iconic, nostalgic brands for parents that are much loved by kids across the country – it was a natural collaboration for us.

Since its launch as a toy in 1956, after being used as a cleaning agent in the 1930s, Play-Doh has rocketed to global fame, shifting over two billion tubs of the compound to become the number one arts and crafts product in the UK. As the brand turns 60, Robert Hutchins explores the versatility of this blockbuster toy.