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Without a solid USP, your business isn’t going to get any traction. Unfortunately for startups, unique selling points aren’t actually that easy to come across. With markets becoming increasingly competitive in recent years, many are left wondering how they can find that one key aspect that sets them apart from everyone else out there. Thankfully, help is on hand. Innovate UK have come up with a list of 4 key tips that’ll help you to define a killer USP.