Tumblr adds live video, but with a twist

Live video is coming to Tumblr! However, the social blogging service isn’t bringing out its own live video platform — instead it’s partnering with YouNow, YouTube, Kanvas and Upclose to bring live broadcasting to its users.

Moreover, Tumblr is focused on serving as publishing and discovery platform for live video. Tumblr is working with a number of media companies, including Refinery29, MTV and The Huffington Post to bring live content to Tumblr.

Users will be able to share live video to Tumblr from YouNow, Upclose or YouTube after they connect those accounts with their Tumblr account. YouTube only works on Android right now, but Tumblr says it will come to iOS in the next few days. You’ll still go live from your video app, but the video will share out on Tumblr, and viewers will be able to see it on Tumblr without any special software.

After a user posts live video to Tumblr, their followers will get notifications in the app when a user is live or when you reblog a live video.

While a video is live, it’ll be pinned to the top of the Tumblr dashboard on the web and mobile for followers. Live videos will also have special badges that indicate who the live provider is.

Live videos work like any other post, so anyone following a user will see it on their dashboard.

If you choose to save your live video after a recording, the video will continue to exist on Tumblr as a regular video post for replays later.

Tumblr has created a support page for helping users connect their Tumblr accounts to the various live apps.