Main navigation

5 Easy Steps for Leveraging Targeted Content Marketing

Have you ever taken the time to consider who your typical customers are? Are you aware of where they shop? Can you quickly list off how much money they make every year? How large or small is their family?

In comparison to your product or service, these things may not seem imperative to you. However, these characteristics are what ultimately affect a person’s decision to buy.

Next, create a group on Facebook or LinkedIn. This gives you an opportunity to engage in discussions with people who are interested in your subject matter.

You can also occasionally promote your latest blog post or offer a free product. Just remember to stay on topic and refrain from spamming the group with business advertisements.

You should also create social snippets that feature descriptive meta and title tags. This way, when you post a link to your social media account this information will be easy to identify.

This makes it more enticing.

Create Awesome Content

Creating great content hooks your viewers. It is also rewarded with lots of organic traffic. So make sure to hire experts to churn out fresh content for your website.

Make sure that they understand your content should be unique and stand out among the rest in your niche. It’s always a good idea to address trending topics within your industry so that your content is always relevant.

Also, cover several different types of content. Infographics make your content visually appealing; memes get your point across in a humorous way; a video can spread awareness about your business and make customers want to take action; case studies let your prospects know how you have helped others; blogs allow you to expose your voice and press releases updates your blog audience about exciting news.

No matter what content you use, make sure you position yourself as an authority within your field.

Identify problems your customers are having and solve them within your content. If your customer base is large, then you need to set up multiple social media channels so that you can promote this content.

This also increases your chances of conversion. Just be sure to institute editorial guidelines regarding grammar, style and tone.

It’s also important that you monitor all of your efforts. Perform an audit on your site so that you can find new ways to promote your content.

Re-target Your Content

It is always easier and less costly to convert your existing visitors than it is to create content to attract new ones.

And this is why many businesses choose to attract visitors by retargeting their content on Facebook and Twitter.

Your complementary content can serve as a way to pull those readers back into your website.

Set up your ads so that they can predict users’ online behavior and from any format or device.

Not only will you be able to predict their behavior, but you will also have access to what type of content they are consuming online.

This makes it very easy to efficiently target your customers. It allows you to learn more about what they are most interested in and present the content that will appeal to them the most.

The best part about it is that it is quite simple to do. Often times, this whole process only requires businesses to drop a cookie as the content loads and it will then retarget the users with ads.

This is an excellent way to increase your ROI.

Though, you should always be aware of what limitations retargeting has. Just because someone reads your branded article doesn’t mean that they have any intent to buy or visit your product page.

Sometimes individuals simply enjoy learning more about the products and services.

However, if your content is creative and informative enough, it could still create a possible new lead.

Produce Targeted Content For Every Stage Of The Sales Funnel

At the first part of your funnel, focus on creating target content for a targeted audience. It’s important to understand that just because you have more traffic, it doesn’t necessarily mean that you’ll have more conversions.

You must be willing to investigate how people are engaging your content. Pay attention to time on site, shares and comments.

An excellent way to produce targeted content marketing is through email.

In the middle of the funnel, remember that conversions are a result of downloads and subscriptions, not just the amount of times your articles are shared. So it’s your job to convince your prospects.

You need to manage their expectations by explaining to them what they can expect after they make a purchase.

You should create a sense of urgency.

Become an expert at demonstrating the value of what you offer. And above all else, you need to make sure your audience trusts you.

The bottom of the funnel is where you will close. You can’t just stop after you’ve completed the sale.

Reinforce the idea that the customer has made the best decisions. You can easily do this by producing case studies, news and tips.

This is the time in which you need to work on building your relationships, instead of only focusing on getting new clients.