People are weird. We figure out why.

We help you focus your time and money on doing the right work well. Ask yourself, “What's the cost of focusing on the wrong work?” We identify the root cause of what’s keeping your product or service from reaching its full potential; for you and your customers.

Who

We work with a wide range of company sizes and types, from decades-old companies to pre-seed startups. What they all have in common is the need to do better. Whether that’s testing out a new feature, getting business units into alignment, or optimizing their process of getting shit done.

What

The biggest question we have for new clients is this: Is your work increasing human dignity and reducing human suffering? If yes, we really want to talk with you.

We want to improve the lives of people and hope you do, too.

How

We meet with you and any stakeholders you feel need to be involved. We talk to your current, former, and potential customers, your employees and anyone else who might have some insight into the current state of things.

We work with your team, company, or startup, designing around your goals and tailoring our tools and methodologies for each project.

The result will be a strategic plan that will move your efforts forward, and show you that maybe people aren’t so weird after all.

Latest Article

I'm partnering with Tara Horn of The Praxis Department​ to offer 4 days of office hours. We're calling it Startup Therapy. You don't have to be a startup to sign up, but since we're basing out of PIE, we figured it'd be a good title. We'll be available from 9am to 2pm each day.