How much money did CBS lose promoting their own crap shows that everybody knows about? I would argue that they don't pick up any viewership based on their stupid ass super bowl promos. But yet, they took up paying spots with that crap.

Maybe they didn't have enough commercials to fill the spots. Still, if that were the case, I would still postulate that if they lowered the rates and took more commercials in, they'd make a ****load more money than the potential increased viewership of their cruddy shows that everybody knows about anyway.

So what say you? How much revenue would they gain by toning down their self-ads?