One of the most important elements to a successful writing career is deciding what you should write about. If you want to sell books, you need a market, and if you want a certain demographic to read your book, the book needs to be unique or fill a need. Nina Amir wrote a great post on this very topic that you’ll want to read. Jason Matthews wrote a post for Joel Friedlander that every Indie Author will appreciate. Jason explains how to use Amazon’s search engine to better position your book for sales. What a great topic! I thoroughly enjoyed reading Forbes’ article on how creativity helps us thrive. We knew this was true – right? – and now we have the proof. I hope you enjoy the selection below. (By the way, I took today’s image while traveling in Portugal six years ago.)

Always Have an Amazing Link to Share from Buffer Blog: Inside the Buffer product, we aim to solve the problem of “what should I share next?” by providing the content suggestions for you—25 of them, each and every day, hand-picked by Courtney and our suggestions team.

How to Fill a “Hole” on the Bookstore Shelf from Write Nonfiction Now!: Maybe you’ve heard the adage that if you’ve been searching for a particular book and haven’t found it, that’s the book you should write. Or if you’ve been wishing someone would tell a particular story, that’s the tale you should tell. And, if there’s a hole on the bookstore shelf waiting for a book readers want and need but that hasn’t yet been published, that’s the hole you should fill when you write your book.

Playtime with Amazon’s Search Engine and Selling Prompts by Jason Matthews via The Book Designer: If you feel any dread when it comes to keywords (or metadata), you’re not alone. Many authors have a limited understanding of these digital entities and struggle to add elements to their books to assist with Amazon’s search engine. Fortunately there’s good news for those who recoil when it comes to keyword research; this can be fun. Think of it as a game where you play around and experiment with Amazon’s search engine.