Aston Martin Debuts Special Editions At Geneva Show - US
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GENEVA - March 4, 2010: At the 80th Geneva Autosalon, Aston Martin
presented the world debut of a new bespoke service; Works Service Tailored
and the new DBS UB-2010.

Works Service ShowcaseWorks Service Tailored is a new service
offering customers of both new and existing Aston Martins, personal
tailored options through Aston Martin’s world famous Works Service
facility. Works Service Tailored focuses on fashioning colour and materials
with limitless boundaries precisely to customer choice and specification,
enabling owners to apply their own personal taste.

Two Works Service Tailored cars are showcased at the Geneva Show (2
– 14 March 2009); a Magma Red Rapide featuring tailored
‘Cryptic Titan’ facia and door finishers and a DB9 with Blue
Pearl white paint, gun metal exterior metal work, Blue Gin Leather and an
African Walnut wood finish. Both cars serve as a showcase of what Works
Service Tailored can offer to customers of both new and existing Aston
Martins.

Since the 1920s, Works Service has served as a factory-owned specialist
with the experience, passion and culture to care for any post-war Aston
Martin or Lagonda with exquisite skill and attention to detail. Customers
from all over the world choose to have their Aston Martin serviced and
cared for by Works Service who can offer services ranging from ground up
restorations, to modifying and creating bespoke solutions to individual
tastes.

DBS UB-2010 Limited EditionAston Martin commemorates Dr.
Ulrich Bez’s 10th year as Chief Executive of the company by unveiling
the DBS UB-2010 edition which is a limited run of 40 DBS comprising 20
Coupes and 20 Volantes. Capitalising on the new Works Service Tailored
competencies, each DBS UB-2010 has been specified personally by Dr. Bez and
features a unique ‘Azurite Black’ paint finish, a metallic
bronze leather with woven leather seat inserts and a ‘Cryptic
Titan’ facia finish. Each car will bare ‘UB-2010’ sill
plaques signed by Dr. Bez together with a final inspection plate after Dr.
Bez has signed-off each of the 40 cars personally.