SAS launches ad campaign

Published on August 29, 2003.

Cary, N.C.--SAS Institute Inc. has launched a print and online ad campaign, featuring its CEO Jim Goodnight and the CEOs of SAS clients. The campaign, which is running in business publications including The Wall Street Journal, BusinessWeek and Fortune, was developed in-house. It is targeted at C-level executives. The budget was undisclosed.