On this day, July 24, in the year 1842, the following advertisement
appeared in the "Sunday Mercury" (New York; Vol. IV, No 30):
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P H O T O G R A P H I C OR D A G U E R R E O T Y P E
Likenesses--Mr E. WHITE, of No. 175 Broadway,
opposite Howard's Hotel, has large and convenient
rooms, where he daily devotes his attention to taking like-
nesses by the above simple but beautiful and accurate pro-
cess. The whole time required for the completion of a true
and certain likeness does not exceed six or seven mi-
nutes, and his method of practicing the science is of such a
peculiar character that it cannot be obstructed, even by the
most cloudy or rainy weather. E.W. flatters himself that
he can produce at his rooms some of the most magnificent
specimens of Daguerreotype Portraits taken by him that
have ever been executed since the discovery of the art.
E.W. keeps constantly for sale the most approved Da-
guerreotype Apparatus, Plates, Lens, Miniature Cases, Po-
lishing Materials, &c.
N B--Instructions will be given in the Photographic art
at E.W.'s Room, 175 Broadway. jv17 3m
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Posted for your enjoyment. Gary W. Ewer
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07-24-95