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Neuroeconomist’s Apprentice

Decisions are a big part of daily life. What to eat? Go to bed or stay up late? Homework or video games? Apprentices ran an experiment with NYU neuroeconomist Paul Glimcher to determine how we arrive at these kinds of choices. Kids also predicted what risks their peers are willing to take for a potential big reward, and visited a brain-imaging center to watch a scan of an NYU student’s brain.

Participants

Paul Glimcher began his professional career as a neurobiologist interested in how the brain makes decisions. Over the years he has explored many other scientific disciplines that are also concerned with how we make decisions.