studio photographer

Branding your image—a portfolio of cohesive publicity portraits

How we came up with the ideas

Jeff presented me with the idea of creating multiple publicity portraits for a new book jacket, advertising and social media to brand him as unique in his field. He is a global business executive of thirty years. His published book is called “China, Capturing the Prize”

For me getting started is always a collaboration. We sit and talk and images come to me. Then I try out the idea on my client. Sometimes they like it or just a part and we keep on going. I find that the message is key and then, as a creative photographer I can then start the creative process. As we chatted about this exciting and creative project we kept clarifying the image he wanted to project. The ideas we came up with would present Jeff as an intellectual and engaging person.

The photography session

Jeff is a world traveler so I suggested bringing props such as books, writing implements and objects from his travels to the photography session. After thinking about it all week and came up with some more creative ideas. I imagined an oriental carpet as a backdrop and an interesting chair.

The day before there were changes to the original ideas for the portrait.Jeff called to say he was moving and everything was packed away! Now what? I had to create multiple images just based on his personality and the backgrounds in the studio. I had to rethink everything! I didn’t have any props.

It all worked out. His personality was relaxed and we did get the great images for publicity he needed and the New York publishers were very happy.

Here are some samples of publicity portraits from the session:

The formal portrait usually has a conservative expression, I usually start with that so my client has a good chance to warm up. Since he was so relaxed, I got a smile right away. I chose a dark conservative background to go with the suit and a pop of color near his face. I’m always looking for visual clues to support the message. His pose and holding glasses seems intellectual but relaxed. All of the elements work together. As a change up we decided on a lighter suit with a light harmonious background and a light mood.

How I create different looks

These poses presents him as a casual, thoughtful, and engaging intellectual book author. I’m always working to draw out the personality. The background is a little darker but neutral to keep the focus on him. The blank space in the photograph could be used to add text. Part of what I do is create the different looks with clothing. When I have many outfits to choose from the results are varied and much more cohesive. He is holding the first book he wrote, establishing himself as a published writer. For variety I created an image of him as the college professor and speaker.

I love the challenge of multiple looks for publicity portraits. These different looks were achieved with clothing, backgrounds, poses, lighting and expression.

How to create an inspired heritage portrait

A portrait can be created for many different reasons. One reason is to preserve your hertiage through photographs. I am truly inspired to create when there is a story involved. I can weave elements of your background into the actual portrait with clothing, jewelry, symbols and poses. This mom wanted her daughter to have a tangible connection to her heritage. In addition, she wanted to capture the beauty of her daughter at this wonderful stage of life and celebrate their loving relationship. Her hertiage is remarkable and begins in Oman. She is a sixth generation Oman princess.

Planning

In planning an inspired heritage portrait, the clothing helps tell the story. The Indian clothing is telling a story of a very close connection with a family that lives in Pune, India. It is not Oman but the princess look works perfect with this shawl.

The Story

So, here’s a story about a princess from a line of Omani Sultanate princesses.

The story starts with Jilfidan who was a girl slave purchased at the age of 12. The Sultan of Zanzibar had 40 children, one of whom was Salme. She is rather famous because she eloped with a Hamburg merchant named Heinrich. Unthinkable at that time! Salme and Heinrich had 3 children, one of which was Rosalie, Maxi’s great grandmother. How many of us can trace our lineage back through 6 generations? To read more you can go to Amazon and read Memoirs of an Arabian Princess, 1898.

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A Testimonial

"Having the pictures means so much to us. They capture the feelings we have in our hearts. Freezing a moment in time of our family’s life is precious, beyond words. The entire experience has surpassed our wildest expectations." Helen Stefan Moreau, Chevy Chase, MDRead More Testimonials