The S&S thoughts: Sincere and Silly. From the beaches of the Hawaiian shores to the Inland Empire of the Southern California landscape, to the high arches of St. Louis to the cultural history of Memphis, to where I call home now, this is my story, thoughts and hopes.

WoW TONO Thoughts

DEFINED ME ...

Some might say that I am off-the-wall, but I am right-on-the-shelf in the library under unique, Made-in-Hawaii, TONO.--July 2004

GOD'S WISDOM ...

I define true wisdom when God is magnified and glorified through His character. I am privileged to play a role with believers and stories where God and His Son is exalted! For God, be the praise and honor!--August 15, 2009

This turns out to be the #1 personal story of 2009, the pictures and the experience. It was a little more than a full week of FUN with my Sunshine. It might have been cloudy on certain days. But she was there to shine the light on the journey.

We thought we'd share the beauty of the Smoky Mountains. It was our third trip there. We circled the Mountains, and drove through part of the Blue Ridge Parkway.
I will work on the story ... the TONO thoughts later in the week ... in between work!

May 02, 2012

May 2012: Work 1) Nation's Restaurant News article: Is your brand on target?

For many who are in the restaurant industry, this week's Nation's Restaurant News has an article that definitely will help to benefit the industry. The article entitled, "Is your brand on target?" It breaks down the four age groups--Seniors, Baby Boomers, Generation Xs, and Millennials--as customers. The article lays out the argument that for each age group the customers are looking for something in particular that is important to them. Every age group desires: Convenience, Atmosphere in restaurant, and Personal Connection with brand out of the seven categories mentioned.

I am always amazed at how employees are so focused on making money as their focus. In the article, I do not see anything about how customers really want to give money away to the people that serve them, and provide them with service. I guess that is just the perspective of why I am a leader for a company working on forming team members mind-set, and having many look at business other than from one point of view.

Let me suggest excerpts from one interview in the article with Dave Jenkins, Partner of CustomerDNA. The question was asked: How do brands create emotional bonds with customers? "By reinforcing the offering steadily over time so that bond gets stronger. It's repetition that builds the bond," Jenkins said.

Jenkins points out: "... Marketers are simply developing what the brand promises, creating expectations. Marketers have to put expectations in the consumer's mind. If they are met, that reinforces that bond, and if they are not, it starts to put doubt in the consumer's mind."

It's not about the focus on money. It's the focus on the customer/guest. That is what's going to make more money for YOU!

Comments

May 2012: Work 1) Nation's Restaurant News article: Is your brand on target?

For many who are in the restaurant industry, this week's Nation's Restaurant News has an article that definitely will help to benefit the industry. The article entitled, "Is your brand on target?" It breaks down the four age groups--Seniors, Baby Boomers, Generation Xs, and Millennials--as customers. The article lays out the argument that for each age group the customers are looking for something in particular that is important to them. Every age group desires: Convenience, Atmosphere in restaurant, and Personal Connection with brand out of the seven categories mentioned.

I am always amazed at how employees are so focused on making money as their focus. In the article, I do not see anything about how customers really want to give money away to the people that serve them, and provide them with service. I guess that is just the perspective of why I am a leader for a company working on forming team members mind-set, and having many look at business other than from one point of view.

Let me suggest excerpts from one interview in the article with Dave Jenkins, Partner of CustomerDNA. The question was asked: How do brands create emotional bonds with customers? "By reinforcing the offering steadily over time so that bond gets stronger. It's repetition that builds the bond," Jenkins said.

Jenkins points out: "... Marketers are simply developing what the brand promises, creating expectations. Marketers have to put expectations in the consumer's mind. If they are met, that reinforces that bond, and if they are not, it starts to put doubt in the consumer's mind."

It's not about the focus on money. It's the focus on the customer/guest. That is what's going to make more money for YOU!