But for someone who is radically passionate about the Internet this is a feature that’ll keep us all using Firefox and will deepen the divide. I was talking with a group of journalists from USA Today and Business Week here in Berlin and they admit that most of their readers are on Internet Explorer. One told me that his family members didn’t know why they should use Firefox and don’t care to learn about it. They’ll just stick with the defaults on their computer and not question them.

I doubt I’ll show this feature to too many “non-passionate” people. It’s too hard to explain.

But when I get to a group of people who want to more productively use the Internet? You bet!

Oh, and Microsoft, you could easily do something similar and not just for Internet Explorer, either. Look into ActiveWords. Hook that up to Web services and you could have the same thing.

Why hasn’t Microsoft purchased ActiveWords? For the same reason they won’t do something like Ubiquity in IE8. Microsoft doesn’t really care about the passionates anymore and cares more about the people who read USA Today.