Fortune-Yankelovich Youth Study, 1966 (ICPSR 7348)

Principal Investigator(s):Fortune Magazine

Summary:

This survey of American youth of college age, including
both college students and non-students, was conducted in 1968 by
Daniel Yankelovich, Inc., for Fortune Magazine. The questions explored
a wide range of issues reflecting personal values, career goals, and
social and political philosophies. Among the major topics investigated
were the respondents' opinions on the draft, civil disobedience,
student riots, science and technology, and the generation gap. In
addition, respondents were asked to compare their values with those of
their paren... (more info)

This survey of American youth of college age, including
both college students and non-students, was conducted in 1968 by
Daniel Yankelovich, Inc., for Fortune Magazine. The questions explored
a wide range of issues reflecting personal values, career goals, and
social and political philosophies. Among the major topics investigated
were the respondents' opinions on the draft, civil disobedience,
student riots, science and technology, and the generation gap. In
addition, respondents were asked to compare their values with those of
their parents, and to indicate societal values that they would adhere
to, or reject. Demographic variables include sex, age, marital status,
occupation, and income.

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