Schneider boasted that in 2015 and 2016 beach badge sales exceeded $4 million. So, how about finally doing something nice for the struggling minorities who also live here and who also pay taxes to help maintain that precious beach and ocean which hopefully attracts those loaded homebuyers?

Every summer day I see dozens and dozens of families who cannot come to the beach until the badge checkers are gone, after the lifeguards leave and long after the beautiful summer sun retreats. For them, badges are not affordable, so these folks miss out on precisely what makes Long Branch so special.

Provide residents with a few free badges for each household. They don't buy badges anyway, so it will not cost the city a penny, and it will allow everyone, regardless of income, to better enjoy Long Branch.