Kevin Massey is no 'cyberstalker.' But when he tangled with another bullheaded loudmouth on the Internet, their 'flame' war spawned a great publicity stunt.

One could almost hear Mackdaddy's howl through all the fiber optics, the processors, the wires.

"Rudolph Valentino got in some flames that went on for a long time, but he never took one this far, never," Massey would say later that day, cackling in his distinct baritone. "This has to be the greatest flame war of all time."