Managing Marketing

As the ever changing marketplace presents new challenges, it is necessary to adopt new personal productivity skills and collaborative agile approaches to marketing. Learn how to effect personal and organisational change to do just that.

Improve your go to market speed and success

Collaborate with IT and other functional areas of the business to successfully choose and implement your new marketing cloud

Top tips to optimise digital media and improve customer experience

Benchmark your organisation’s agility and what to do if the structure doesn’t support agile marketing and how to de-risk and manage uncertainty in a period of change

Sourcing suppliers who can help you on your business transformation journey

Create a personal plan of action

Tips to help you focus on what matters in marketing – how to generate more revenue

Apps and tools to increase your personal productivity

Who Should Attend

Team leaders and managers who want to implement change for more efficient, modern marketing, as well as learn softer skills such as coaching.

Enrol onto ‘Managing Marketing’ course and receive the ‘DMA Social Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.

Tutor

Shane Redding MA Cantab, F IDM, Managing Director, Think Direct

Shane is an independent consultant and runs her own business ‘Think Direct’. She has over 30 years’ international business to business and consumer direct & digital marketing experience and provides strategic advice and training to both end users and marketing suppliers. Currently Shane is working with a number of companies who are implementing Marketing Automation to transform their businesses. In addition to her consultancy business, Shane also holds a number of non executive directorships and board advisory roles, and in 2015 was named Educator of the Year by the IDM.

Venue

London (W1W 8SS)

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 30 years we’ve trained over 100,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.