“Who’s There?” Free e-book from Seth Godin

‘Who’s There is not an ebook about how to write better or how to follow the traditional conventions about formatting and building a blog. It’s not designed to sell you one service instead of another, either.

Instead, I divide the blog world into three groups and turn my attention to one. And in particular, I try to sell you hard on how building a blog asset can have a spectacular impact on you, your career, your organization and your ideas.

I promise this ebook is incomplete. I hope, though, that it encourages you to pay attention to some of the underlying forces at work online and off. And it’s small enough to email to your colleagues or to post on your own site. Hey, it’s free and it comes with its own carrying case.’

I’m yet to read it (will do so tonight) but you can get the free e-book here (PDF). Tell us what you think of it once you’ve read it in comments below.

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Comments

I like the prediction about podcasting being the end for radio.Certainly seems reasobnable that you would listen to something other that the standard garbage thats dished up on commercial radio in Australia at the moment.

Seems all so logical, will be interesting to see if blogging and podcasting is really the destroyer of conventional media outlets he predicts it will be.

Thanks for the link Darren. I too am a Seth Godin fan.
A while ago, he wrote a really good eBook called ‘The Bootstrappers Bible’ which you can download for free from http://www.changethis.com – it’s definitely worth checking out.

This is the best freebie for a long time : 46 pages of Seth Godin and a wry take-off of the classifications of the blogosphere that Duncan and I have been indulging in lately. His threesome : Cat Blogs, Boss Blogs, and Viral Blogs. Quite close to my Primary (chatters), Secondary (moneymakers), and Tertiary (influence-seekers). A rich offering from Seth. Not to be missed.

I too am a fan of Seth Godin. His writing and ideas have such a clarity that I have never seen before.

I can’t believe he’s giving it away for free! It’s good for us (who doesn’t love free stuff!), but for the many of us trying to make a living selling information products (eg: eBooks) it drills into people’s mind that everything on the Net should be available for free … which, off topic, is happening to podcasts – it’s a new and exciting medium and 99% of them are free will anybody be able to sell a podcast when the time comes to start monetising it??? People get too used to free stuff that’s it’s hard to change such behavour – I’d rather Seth sold his eBook for say 4,5 even 9 dollars.

And have you checked his previous free eBook “Knock Knock” – that one really hit home with me.

Martin, most free ebooks contain affiliate links and pitches for more substantial books from the author. Seth’s point is that when you give stuff away, you’ll also sell material you wouldn’t have sold without the freebie. Seth is both a Secondary and Tertiary blogger. In Tertiary mode he’s seeking influence, so can give stuff away. The Secondary mode sits behind that and scrapes up the income as it grows. Pretty good business model I would have thought.

Oh yeah, it’s a great business model … no doubt about that. What about the eBook that has no affiliate links or other pitches but is a full-on eBook. It’ll be a hard sell to get someone to pay for it when they expect it for free.

I guess it’s a education thing: make people understand that the free eBook is a snippet (one with affilate links and other promos) and the real fully-fledged eBook will cost you.

I’m hoping that Seth follows this up with a full eBook that folks must buy.

Trackbacks

[…] Here are a few take home quotes from Seth Godin’s “Who’s There?” Free e-book which I read this afternoon (and ask usual with Seth’s writing – enjoyed): ‘People have a choice (4.5 million choices, in fact) and nobody is going to read your blog, link to your blog or quote your blog unless there’s something in it for them.’ […]