Astro Malaysia chooses ThinkAnalytics

ThinkAnalytics, the developer of the world’s most deployed multi-platform TV search and recommendations engine, has announced that Astro, a Southeast Asian content and customer-focused company, has gone live with the ThinkAnalytics Recommendations Engine on the newly launched NJOI Now free video streaming service. NJOI Now lets anyone in Malaysia view content for free on mobile devices and online – including live sports, breaking news and a choice of more than 2,200 movies and drama box sets.

The ThinkAnalytics launch follows successful deployments on Astro’s pay-TV DTH platform in June 2016, and the Astro GO app (formerly known as Astro on the Go) in January 2017. All three ThinkAnalytics deployments run in the cloud.

Liew Swee Lin, Chief Commercial Officer, Astro, commented, “Since we went live with ThinkAnalytics on our DTH platform and Astro GO app we have seen a huge uptick in viewing – and an average of over 70 per cent of viewers choosing to watch content proposed by the recommendations engine. We expect the ThinkAnalytics platform to have the same positive impact on NJOI that it’s had on DTH and Astro GO.”

“Astro’s approach to offering personalised viewing on any screen is proving to be incredibly successful and is reflected in its growing customer base. Our search and recommendations engine gives customers such as Astro a fast return on investment. It not only boosts the number of channels viewed, but also increases overall weekly viewing times and is demonstrated to positively impact customer loyalty,” added Peter Docherty, Founder and Chief Technology Officer, ThinkAnalytics.