Czar: Mastercard holds your heart in its hands

March 21, 2018

Just when you think there are more than enough emotion-loaded ad stories in the world, another great one comes along, and you lose your heart to it.

Of course, the emotional power of any story depends on the storyteller’s skills. This one, for Mastercard, is told by Czar director, Willem Gerritsen, and producer, Roos Blank, with a script by FCB Amsterdam.

The film is based on a true story.

It’s the latest piece of the Safety & Security campaign for Mastercard, meant to highlight the benefits of having your purchase insured against damage, loss, theft, and wrong delivery.

Much of the film’s impact comes from intrigue. A woman takes on the task of restoring her father’s car. But what has happened to the father? She buys a pair of aviator sunglasses. But who are they for? The end of the film packs a greater punch because “all is revealed” there.

The film was shot in Buenos Aires and had its own emotional moments:

“We had to finish everything in three days, made sure that we were able to project an elaborate lighting plan and convey a legitimate message to the viewers. One of the most touching moments was almost unbelievable – the main actress gave a performance behind the camera in order to help the older actor in his shot. It was a very emotional moment for all of us and she couldn’t stop crying because she was taken aback by the actor’s performance and the scene that they were playing,” commented Gerritsen

“The production process was challenging, especially in finding the perfect looking car. The car is definitely one of the focus points of this film. We used three different cars in order to achieve an aesthetically pleasing vintage car. In the end, the car turned out looking exquisite. We were very proud to work on the campaign, we think it turned out beautifully and we hope it will speak well to the audience,” added Blank.