28 August, 2015

Relationship marketing essentially represents a paradigm shift within marketing away from an acquistitions focus towards a retention focus.Relationship marketing is a philosophy of doing business,a strategic orientation,which focuses on keeping and improving relationships with current customers rather than on acquiring new customers.This philosophy assumes that many consumers and business customer prefer to have an ongoing relationship with one organization than to switch continually among providers in their search for value.Building on this assumption and another that suggests it is usually much cheaper to keep a current customer than to attract a new one,successful marketers are working on effective strategies for retaining customers.

"Relationship marketing is the process of creating,maintaining and enhancing strong value,laden,relationship with customer and other stockholders."-->Philip Kotler."The term relationship marketing is an organization effort to develop a long term cost effective like with individual customers for mutual benefit."-->Kevin&Herley.
Creating
Maintaining
Enhancing
Strong Value.

Finally we can say,Relationship marketing is the process of creating,maintaining and enhancing strong value,laden,relationship with customer and other stockholders.
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22 December, 2014

As
the weather starts to cool down, digital marketers’ brains just begin to warm
up and think about the budget for the New Year. The million-dollar question is
what are the best digital networks to invest into and what platforms should
receive more exposure for 2015?

Malcolm
X was quoted as saying; “The future belongs to those who prepare for it today.”
If you are reading this article, you are likely a step ahead of the competition
by staying sharp in news and trends in the online marketing field. By starting
to think about the future of online marketing, you can plan out a successful
2015 year for your business while staying a step ahead of the competition.

The
15 step guideline for the perfect 2015 digital marketing strategy will provide
you with a digital marketing blueprint for the upcoming year.

Once
the ball drops on New Years at midnight, you won’t drop the ball when it comes
to digital marketing strategy.

1. Get started on Instagram:

If
you haven’t started an Instagram account for your business, what are you
waiting for? The younger generation has flocked to this social media platform
with over 200 million monthly active users. Advertisers are getting more of an
opportunity to share their content through filtered photos. Instagram is one of
the most natural ways to share content for your brand. It is better to be a
step ahead of the game than 2 steps behind it.

2. Yahoo! Bing network:

The
average cost per click on Yahoo! Bing was 10% to 24% lower than
on Google Ad Words. A lower cost per click can yield a lower cost per
acquisition, which is the exact reason why you should start taking the search
network seriously that receives 11.6% of the market share this upcoming year.

If
you are in an expensive industry in the pay per click world like the legal profession,
insurance industry or medical field, having a lower cost per click can help
with a profitable PPC campaign.

3. Facebook lookalike audience:

What
exactly is a Facebook Lookalike Audience? According to Facebook, Lookalike
audiences let you reach new people who are likely to be interested in your
business because they’re similar to a customer list you care about. When you
use Custom Audiences, you can choose to create a lookalike audience that
targets people who are similar to your Custom Audience list.

Let’s
say you have an email marketing database over 5,000 contacts and are in the heating and cooling industry.
You can upload this onto Facebook’s advertising platform and target the EXACT
demographic similar to your existing customers! This is a neat feature that
advertisers should at least test during the upcoming year.

4. Paid promotion on Facebook:

Adding just $5.00 in
promotion to selected Facebook posts will drastically increase your
interaction. You’ll start to notice a major spike in communication when you
boost your post for a small budget. With Facebook’s Edgerank Algorithm, the
likelihood for a business to appear high in the news feed is less likely. This is
why for 2015, you should focus on posts that can yield the best results and
boost them for a small budget.

5. Email marketing:

If
you are a business that only sends out one email blast per month, start
doubling this number and send out at least two per month. Nordstrom sends out
multiple email blasts EACH DAY! If you have compelling content that would be
informative to the subscribers on your email list, tell them about it via email
communications.

6. Twitter outreach:

There
has been a lot of frustration amongst marketers over all of the advertising
that various social media channels are forcing businesses to partake in.
Luckily, Twitter is still a great platform where you can grow your following
organically. Start searching for hashtags within your industry and reaching out
to users in this fashion. Compliment someone on Twitter about a blog post that
they wrote. Begin asking questions related to your hashtag. The result will be
more interaction and core following of people who are interested in your
content! There is a reason why Twitter has nearly 1 billion registered
users! Start reaching your target audience via tweets through the
perfect Twitter outreach strategy in 2015.

7. Facebook re-marketing:

If
you are a social media marketer and have not taken advantage of display advertising on
Facebook, you are missing an outstanding opportunity. Not only will
this yield one of the highest return on investments for your clients, it will
help with brand exposure, lead to better conversion rates and provide a
flexible budget which will lead to a more effective strategy.

An apartment community in Columbus implemented
beautiful graphics with relevant messaging for one of its apartment communities
for Facebook re-marketing. When someone would drop off of their website and
visit Facebook, this messaging would follow them around. This resulted in a 33%
uptick in conversion for their Polaris Apartments community!

Start
seeing an uptick in conversion by implementing a Facebook re-marketing strategy
for 2015.

8. Better blogging:

We
like to refer to blog content as the match that starts the fire. When you write
a compelling blog, it has the potential to rank well organically in the search
engines. 80% of daily blog visits
are new so this is a great driver of new website traffic!
Additionally, a blog can serve as content for a Facebook and Twitter post as
well as a teaser for an email marketing campaign. By creating better blog
content in 2015, your web traffic will increase and your content will become
more compelling

9. Google+ game plan:

Google+
might not gain you that much interaction on your social media posts. This
social media platform plays a crucial role in search engine optimization on the
localized level, which makes this a must for marketers in 2015.

The
more reviews you get,
the more content you post onto your page and the more followers your obtain,
the higher the likelihood that you will start ranking well for localized search
terms.

10. YouTube videos:

Did
you know that Google owns YouTube?
By implementing videos into your online marketing mix, you can start to get
search engine exposure for the videos that you upload onto YouTube! There are a
lot of great tricks to obtain more video SEO Exposure. Choosing a proper title
tag, uploading a transcript and embedding the YouTube video are just some of
the tricks for optimal SEO exposure. Online video should definitely be included
in your 2015 digital marketing strategy as this form of rich media can be a
game changer in terms of publicity for your company. People will interpret your
YouTube videos that you are taking your marketing initiatives very seriously!

11. Compelling graphics:

The
more compelling your graphics are on various social media channels, the more
interaction you will receive. If you have a graphic designer, start sending him
or her over your social media calendar so they can help create beautiful
imagery. In 2015 you will want to increase engagement and
great pictures certainly help. If you don’t have a graphic designer, don’t
worry; there are affordable sites that offer stock photography like BigStock.

12. Search engine optimization:

Search
Engine Optimization (SEO) leads have an average close rate of
14.6%, while outbound leads (such as cold calls or print
advertising) have an average close rate of 1.7%. Having your website optimized
for SEO is a necessity heading into 2015. By having an SEO strategy in place,
you can increase your leads and grow your business for next year.

13. Content contribution:

If
you want your content to be seen by more eyeballs and gain more exposure, start
contributing content to other blogs in similar fields. If you own an apartment community in Nashville, start writing for a local
Nashville website that talks about the best activities around town. You will be
seen as an expert in your city and this can help drive more traffic to your
website. While people might not be looking for an apartment immediately, they will remember that you have
invested time and effort into content within the community!

14. Digital PR:

You
can build off of the content contribution by implementing a Digital PR
strategy. If you reach out to various media related websites and send them over
a solid pitch, they might just write an article on your company or feature your
CEO in a blog post. The more people talking about your company, Tweeting
about your business and mentioning your brand, the better exposure you will
receive for the upcoming year.

15. Unique promotion:

Brainstorm
a unique promotion that people will actually enjoy that can drive massive
publicity for your company in 2015! Whether it is coming up with a user
generated jingle contest or a photo upload promotion, entice your great fans on
social media to interact with your brand in a clever way. If the promotion is a
success, it will be one of the most talked about campaigns for your company in
2015.

We
don’t expect digital marketers to hit on each and every one of the 15
guidelines referenced above. Within the list, some of the suggestions are
relatively new while others have been around for the past decade. If you
incorporate some of the 15 Steps from our Guideline, you might just have the
perfect year in 2015 from an online marketing perspective!

28 November, 2014

As a marketer he/she should keep in mind that perceptions are always considered relative to expectations.Because expectations may also shift overtime from person to person and culture to culture.We will be focusing on the perceived service box in in the gaps model.What is considered quality service or the things that satisfy customers today may be different tomorrow.Also keep in mind that the entire discussion of quality and satisfaction is based on customers perceptions of the service.

"Customer perceive service in terms of the quality of the services and how satisfied they are overall with their experiences." ==>Valarie,A Zeithaml & Mary Jo Bitner
"Perception is the process by which sensations are selected, organized and interpreted." ==> Solomon
"Perception is the process by which an individual selects organizes and interprets into a meaningful and coherent picture of the world." ==> Schiffman and Kanuk

Finally we can say,a marketer should keep in mind that perceptions are always considered relative to expectations.Expectation may also shift over time from person to person and from culture to culture.

20 November, 2014

Service are high in experience and credence qualities relative to goods,thus how consumers evaluate the actual experience of the service is critical in their evaluation process and their decision to repurchase later.

"The experience is marketing"=>James Gritmore & Joseph Pine

In this section we describe elements of consumer behavior that are relevant to understanding service experiences and how customers evaluate them.Many subsequent chapters in this book will provide you with tools and approaches for managing specific elements of the customer experience the heart of services marketing and management.

Services as Processes:

Because services are actions or performances done for and with customers,they typically involve a sequence of steps,actions and activities.Consider medical services.Some of the steps in medical care involve customers interacting with providers,other steps may be carried out by the customers themselves taking and other steps may involve third parties.The combination of these steps and many others along the way,constitute a process,a service experience that is evaluated by the consumer.

In many cases,the customers experience comprises interactions with multiple,interconnected organizations,as in the case of medical services,automobile insurance,or home buying.Diverse sets of experiences across the network of firms will likely influence consumers overall impressions of their experience.

Service Provision as Drama:

The metaphor of a theater is a useful framework for describing and analyzing service performances.Both the theater and service organizations aim to create and maintain a desirable impression before an audience and recognize that the way to accomplish this is by carefully managing the actors and the physical setting of their behavior.

Service Roles and Scripts:

Roles are combinations of social cues that guide and direct behavior in a given setting.Just as there are roles in dramatic performances,there are roles in service delivery.

For example,the role of a hostess in a restaurant is to acknowledge and greet customers,find out how many people are in their group and then lead them to a table where they will eat.The success of any service performance depends in part on how well the role is performed by the service actor and how well the team of players the role set of both service employees and customers act out their roles.

Some services are more scripted than others.Customers would expect very expensive,customized services such as spa vacations to be less scripted than mass produced services such as movie theaters and airline travel.

11 September, 2014

America knows how to market itself, its products, and its
ideas. For better or for worse, for richer or poorer, American marketing
creativity, power, and prestige influence consumers the world over.

PhilipKotler, best known for the marketing principle of the four Ps—product, price,
promotion, and place—takes us on a guided tour of American marketing, including
its origins and trends, its relationship to economics, and its criticisms.

His
talk will include examples of exemplary marketing. Kotler is professor of
marketing at Northwestern University's Kellogg School of Management, and his
textbooks serve as the basis for graduate business programs worldwide.

22 June, 2014

Start up costs aresuper low. To start a
regular business where you rent retail space and stock inventory could easily
set you back tens of thousands of dollars. As an affiliate, you can get started
for the cost of a burger and fries.

You don’t needstaff. No more office
politics, and no messy payroll handling. When you get started as an affiliate
you can do it all yourself, and when the time comes to grow your business it’s
easy to outsource.

You don’t even needa product you simply
have to promote products which are already for sale. Whether it’s an eBook
about dog training your or a weight loss supplement – there is a product out
there that you can sell as an affiliate.

You don’t need anyexpert knowledge on a
subject to sell affiliate products either. If you want to be an affiliate for
weight loss products, then you don’t need a PhD in nutrition or exercise. All
you need is an eager-to-learn mindset and the ability to market the right
affiliate products to the right people.

Earn passive income. It’s a bit like the money you earn if you buy a house and
then rent it out – for as long as you own that house and are renting it out,
you earn money. In a normal job you only get paid once for the work that you
do, but as an affiliate you can keep making money from the same work day in,
day out.

The opportunity towork your own hours. I’m not
saying that you’ll be sitting on a beach drinking Pina Coladas and only working
an hour a day after your first month as an affiliate. However, you do have the
power to work when it suits you and have a more flexible life. You become your
own boss – how cool is that?

08 May, 2013

Marketing consists of individual and organizational activities that facilitate and expedite satisfying exchange relationships in a dynamic environment through the creation,distribution,promotion and pricing of goods,services and ideas.

"Marketing is the process by which companies create value for customers and build strong customer relationships in order to capture value from customer in return."

< Philip Kotler & Gary Armstrong

"Marketing is the process of developing and exchanging ideas,goods and services that satisfy customer and organizational needs,using the principles of pricing,promotion and distribution."

< Boove,Houston & Thill

"Marketing is the process of planning and executing the conception,pricing,promotion and distribution of ideas,goods and services to create exchanges that satisfy individual and organizational objectives."

04 May, 2013

International Marketing is the multinational process of planning and executing the conception,pricing, promotion,and distribution of ideas,goods and services to create exchanges that satisfy individual and organizational objectives.Now follows the importance of international marketing

01 April, 2013

Marketing communication involves sharing ofmeaning, information and concepts by the source and the receiver about products and services and about the firm selling them. Marketing communication consists of the transmitting of information and message between buyers and sellers to the end that the most favorable action climate for the seller is created in the market place

Marketing communication is simply the transmission of information from the marketer to the consumer it thus creates a favorable climate for the product in the market place. Marketing communicationis the process of presenting an integrated set of stimuli to a market target with the intent of evoking a desired set of act upon messages from the market for purposes of modifying present company messages and identifying new communications opportunities.

03 October, 2012

Marketing communication mix consists of the specific mix of
advertising, personal selling, sales promotion, public relation and direct
marketing tools a company uses to pursue its advertising and marketing
objectives.

1) Advertising: Advertising is any paid form of ideas,
goods or services by an identified sponsor.

2) Personal Selling: Personal selling is the personal
presentation by the firm's sales force for the purpose of making sales and
building customer relationships.

20 September, 2012

The
marketing research process consists of defining the research problem and
research objective , developing the research plan , collecting the information, analyzing the
information, presenting the findings to management , and making the decision.

Problem Definition : Problem definition
involves stating the general problem and identifying the specify components of
the marketing research problem. Problem definition is three types.1)Exploratory 2) Descriptive
3) Causal.

Develop the research plan :A research design is a
framework or blueprint for conducting the marketing research project. Develop
the research plan is five types.1)Data sources 2)Research approaches 3)Research
instruments 4)Sampling plan 5)Contact methods.

Collect the
information :Data collection involves a fields force or staff that operates either
in the field , as in the case of personal interviewing, from an office by
telephone, through mail or electronically.

Analyze the information :Data preparation includes
the editing, coding, transcription, and verification of data. Analysis is the
application of reasoning to understand the data that have been gathered.

Present the findings :A research report is the
presentation of the research findings to a specific audience for a specific
purpose.

Make
the decision :A marketing decision support system (MDSS) as a
coordinated collection of data systems, tools and techniques with supporting
software and hardware by which an organization gathers and interprets relevant
information from