How to optimize and improve emails, landing pages, lead generation forms, shopping carts … all things Web. But, the testing process isn’t just a way to improve website performance. The general principles are transferrable to so much more.

One thing I’ve been particularly interested in recently is how to use testing to improve office and employee productivity.

Consider you’re a manager and have an employee who has been having problems meeting deadlines.

What do you do?

Step #1. Identify the problems with productivity

You’ve already identified the overall problem – missing deadlines.

Most people immediately jump to solutions and try to answer this question: “How do I get this employee to stop missing deadlines?”

Obviously, it’s because they need more resources, right? Maybe it’s because they weren’t clear on the requirements and what was expected of them. Or maybe, they just didn’t see the point and weren’t properly motivated.

That’s the same thing as saying, “My Landing Page isn’t converting,” and immediately jumping to solutions like, “I need to change the offer, add a video, or add more testimonials.”