Access to Facebook and Google APIs enables us to automate media buying with intelligent algorithms to substantially increase ROI and successfully put ads on auto pilot with 24*7 optimization to drive the best results

Intent Based Optimization

Our algorithm discerns customer intentions by coupling psychographic and demographic information with time of day, content a person engages with, their specific interest on that page.

See how we implemented a foolproof, revamped Keyword Structure in conjunction with the right attribution mix to scale up sales!

Our Execution Approach

Hypotheses

Current and previously-run campaigns are studied, analyzing your business intent and lead generation strategies.

For Google Search, an exhaustive list is formulated after carefully collating data and consequently drawing patterns from search trends and search volumes. The clustering is done such that the keywords closely matching to each other are grouped together in one cluster.

The performance of creatives is then closely observed and accordingly, the budgets are dynamically distributed across them, so that we extract optimal ad performance.

Ad Unit Personalization and Landing Page Optimization

For Facebook and Display, we map the creatives to the relevant audience personas and personalize them for better conversions.

Conversion is all about landing pages catching the maximum number of eyeballs and serving the exact purpose of the search. We monitor user behavioral response and suggest changes to optimize the page content accordingly.

Insightful API based Reporting

Are you seeing your leads fluctuate every month, making it hard to maintain your lead rate? We build custom reporting for you.

Easyinsights, our analytics tool, collects your data across all your platforms and showcases them at a single place enabling a user to make informed decisions based on comparative results. It gives in-depth analytics and answers to questions that otherwise seem too abstract to be answered, using strong mathematical correlations and inbuilt algorithms.

Lead Scoring

Lead Scoring is an artificial intelligence powered methodology used to determine the worthiness of leads, or potential customers, by attaching values to them based on their behavior relating to their interest in your products or services through sales – marketing feedback loop mechanism

What you should do now

Free Ad Strategy

Compare to other advertisers with similar spends, see what’s wrong with your accounts, and what kind of results you can expect if you implement specific changes. Take our $250FREE (for a Limited Time) Ad Strategy Session.

Hire us

If you are already convinced with our value offering and thinking of hiring us for managing your Paid Digital and Analytics, then request next steps. Our friendly staff will evaluate how we can best help you.