Orient Electric, a part of the diversified USD 1.6 billion CK Birla Group, has announced the launch of its new Orient Aerostorm super premium ceiling fan. This time, Orient Electric has partnered exclusively with Amazon for their Aerostorm fan for a limited period.

Orient Aerostorm – “Very Silent & Powerful” Ceiling Fan Launched

Orient Electric, a part of the diversified USD 1.6 billion CK Birla Group, has announced the launch of its new Orient Aerostorm super premium ceiling fan. This time, Orient Electric has partnered exclusively with Amazon for their Aerostorm fan for a limited period.

Aerostorm blades are 100% rust-free and are made of glass filled ABS, because of which these are very light in weight, strong and bend-proof. It also has high gloss premium PU finish and winglets at the end of them give a stunning modern look. But that’s not the only use of Winglet, those also help minimize the air vortex and sound. The seamless design, high gloss premium finish with PU paint and UV metalized deco ring adds to the premium-ness of the Orient Aerostorm fan.

Commenting on the launch of the new range of fans, Atul Jain, Sr. VP & Business Head, Fans, Orient Electric said, “We introduced, first of our Aero series fan, Aeroquiet last year, which got tremendous appreciation and helped us create a new category of super-premium fans and also made us the leader in the segment by taking our share in this segment from 15% to over 30% within a year. Taking a step forward, we are proud to launch the Aerostorm fan which is inspired from aerofoil design of Aircraft wings and is reinforced with winglet technology which further helps in sound reduction and giving an astounding air delivery of 300 CMM. We have also launched new variants like the underlight fan, Aerolite and the 50% power saving and super silent fan, Aeroquiet BLDC.” He also added, “Our share of business in premium fans has grown by 300% in last one year and the launch of new Aerostorm ceiling fan will further give it a fillip. We are already a leader in online space and with our association with Amazon today, we are confident that this will help us to achieve 50% market share in the online space in this year itself.”

.@orient_electric has launched a new "Very Silent" Aerostorm Ceiling fan, thereby expanding their portfolio of Aeroquiet series fans. This fan delivers 300 CMM air delivery which is highest in Indian market along with winglet technology & aerodynamic design #SilentStormpic.twitter.com/WrRtXM0O4w

The Orient Aerostorm super premium fan comes with winglets, just like an aircraft that minimizes the vortex and provides higher air thrust, while making minimal noise. This is the same scenario as an aircraft. An aircraft faces drag when a vortex is created from the wings. In this scenario, the winglets help reduce the vortex in the aircraft wings. The Vortex is also behind the vibration which generates the Noise. Winglet provides a path to direct the airflow from a high-pressure zone below the blade to a low-pressure zone away from the blade. Also, aerofoil design of the aircraft wings has also affected the design of Orient Aerostorm. The Aerofoil design helps in increasing the air thrust and air delivery.

LIVE demo of @orient_electric Aerostorm fans… If you listen carefully to the sounds in the video, you'll not get to hear any noise from the fan but it's from the surroundings.. That's the "Very Silent" ceiling fan ever in the market today!#SilentStormpic.twitter.com/yN4vsOqpbE

The Orient Aerostorm is priced at Rs. 5,990 and will be available exclusively via Amazon India for Rs 5390 as an initial discounted offer along with 500rs cashback. Customers making the purchase will be entitled two 2 years product warranty.

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