An organic light-emitting diode (OLED) is the most promising displays and lighting technology that has the capability of offering power efficiency lighting and is superior compared to fluorescent tubes and incandescent bulbs. OLED technology is garnering more acceptance among end users since they are thinner, brighter, lighter in weight, more power efficient and offer higher contrast as compared to LCDs. Moreover, OLED displays units consist of multiple layers of organic films and produce bright displays lights that eliminate the need for backlights and filters. Furthermore, OLEDs offers wide viewing angles, faster response time, higher contrast ratios and more saturated colors to enhance viewing experience for end users.

The rising use of OLED displays in televisions, and smartphones is a key factor driving growth of the global OLED displays market. In addition, increased demand for energy efficient, and eco-friendly lightning products coupled with increasing demand for long lasting displays are major factors driving growth of the global OLED displays market.

However, high cost of OLED displays is a major factor restraining growth of the global OLED displays market. Moreover, decrease in the cost of alternative technologies is also expected to hamper growth of the global OLED displays market.

Asia Pacific is expected to dominate the global OLED displays market in terms of revenue in the forecast period owing to strong presence of major manufacturers, low-cost of labor and easy availability of raw materials in countries like China and South Korea. This resulted in the increase in a number of manufacturing plants in Asia Pacific. Another factor for the growth of the OLED market in Asia Pacific is the presence of Samsung Displays in South Korea, which has the leading market position for smartphone OLED displays.

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