Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

Dog and Cat Food Packaging in China

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Executive Summary

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PROSPECTS

Premiumisation boosts demand for stand-up pouches

Stand-up pouches continued to record strong unit volume sales growth in dog and cat food packaging in 2018. Thanks to their premium image, stand-up pouches were widely used for both dry and wet products over the review period as dog and cat food manufacturers sought to capitalise on trading up by Chinese consumers.

In line with the trend towards busier lifestyles, Chinese pet owners increasingly favour dog and cat food products with more convenient and user-friendly packaging. Over 2017-2018, this was evident in dynamic unit volume sales growth for PET jars and other rigid containers, both of which are considered highly convenient in terms of handling and storage.

Varying preferences of consumers drive polarisation in pack sizes

Due to the differing needs of consumers, dog and cat food packaging experienced a trend towards polarisation in terms of pack sizes over the review period, with both large packs (above 1,000g) and smaller formats (under 500g) gaining popularity. Demand for large formats was bolstered by the boom in internet retailing in China, with a growing number of pet owners preferring to purchase bigger packs of dog and cat food online for the sake of convenience and to save money.

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