Category: Social Media

Tides always creep up unknowingly. And over the last decade whenever I have had a chance to talk about digital trends – I have realised that they are very much like tidal waves that take marketers by surprise. So I thought it’s best to start with sharing some context on digital video and let you decide if you want to spend the next five minutes to immerse yourself in this new world. * 80% of

It was a close observance since last few days while responding to my thousands messages/ notifications in the facebook profile or whatsapp , instagram, twitter etc, etc..I felt it silently eating up my energies. Leaving me with a sense of dullness and numbness! After enquiring I got to know this happens to my friends too. After a hard working day it’s not only the energies spent on ones individual work sphere but the energies spent

A municipal corporation in Mumbai announces an eight day ban on meat and the country goes berserk. Politicians lose their bearings and that helps the community unite in solidarity, even more. Twitterati, as is their wont, gets another fodder for their attention seeking timelines. That then has been the story of the #meatban and the posturing that has followed it. First and foremost, the ban on meat during the period of fast was passed in

Stories are Inspiring. Enagaging. Compelling. Stories have Power. Jennifer Aaker and Andy Smith in their book: “The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media To Drive Social Change” talk about 5 things that the story teller has to keep in mind Chronology – Stories should not begin at the beginning, but follow an interesting arc where events build on ideas, feelings and passion and should not feel disjointed and disparate. Telling

Very recently Youtube has launched its offline feature where you can watch a video without buffering. Its pretty simple to use and will benefit a lot of user in a market like India where we still struggle with the Internet speed on our day to day lives. The process is mentioned below Check if you are connected to any wifi, if not connect yourself Open your Youtube app on your mobile Open any random video,

“So basically you manage social posts for your brand, right?” If you like me work as a community manager in your company, I am sure you must have heard this a million times from people who are smart enough to guess the meaning of your work profile. I now feel disgusted everytime I hear this. Hence I decided to write this post for two reasons. One to make people understand the difference between Social Media

As Nepal picks up pieces in the aftermath of devastating earthquake that killed over 7,000 people and injured more than 14,000 (and we are still counting), Indian media is under attack for the “relentless and aggressive” coverage of a natural calamity. By Sunday evening #GoHomeIndianMedia, which was created on Twitter for slamming the Indian media, was the top trending hash-tag in Nepal and India. A status posted on Facebook sums up the sentiment that made

Disclaimer: My views in this article are not an indication of my leanings with any political ideology, religious thought or otherwise, but purely as a very forward thinking, positive INDIAN individual who respects the freedom of others as much as they should be within the limits of decency. There has been much brouhaha from the so called pseudo-forward thinking individuals who have been cribbing to no end over the past eight odd months since a