The conscious associations may include your product or service; its features, price, and name; your ads and marketing.The unconscious side is the underlying feeling connected to your brand.This feeling is built over time by every interaction people have with your brand -- where they see it, whom they see it with, its colors and the emotions that the name inspires.

There are four basic approaches to building great brands. - Customer Experience.-Imagery approach.- Planning approach- Self-Expression

The Power of Branding

2018-08-29 10:21:01

The Power of Branding

There is a major misunderstanding that branding only consists of a catchy name and logo. In reality, branding is so much more – and it is critical for businesses of all sizes because it establishes a company’s public persona. There are key values that perfect branding contributes to a business/organization. These are:- Recognition. - Trust.- Greater financial value.- Inspired employees.

"A brand is a collection of associations in the mind, both conscious and unconscious.” - Weber.

The conscious associations may include your product or service; its features, price, and name; your ads and marketing.The unconscious side is the underlying feeling connected to your brand.This feeling is built over time by every interaction people have with your brand -- where they see it, whom they see it with, its colors and the emotions that the name inspires.

There are four basic approaches to building great brands. - Customer Experience.-Imagery approach.- Planning approach- Self-Expression

BRANDS THAT TRUST US

We serve Clients in all industries and help them thrive online.

About us

AfriFeel Digital Innovations (Pty) Ltd is a Mobile App & Website development company based in Windhoek, Namibia & Lusaka, Zambia. We provide state of the art tech solutions to help organisations make the most out of their online marketing efforts & tech development.