Sonny Melendrez is a broadcaster, motivational speaker , and author, based in San Antonio. His positive multimedia site, SonnyRadio.com serves to leave thousands of daily visitors 'feeling better about being alive.'

Note: This is an mySA.com City Brights Blog. These blogs are not written or edited by mySA or the San Antonio Express-News. The authors are solely responsible for the content.

NBA: Nothing But Attitude

I love NBA playoff time for perhaps a different reason than your typical basketball fan. For me, no other sport and no other league can offer more motivation-per-second than professional basketball. While other sports may have their moments, pro B-ball, especially around this time of year, can be truly inspiring to anyone interested in the business of success.

Every quarter is symbolically chocked full of just about every challenge life has to offer. Insurmountable odds, racing against the clock, unfair calls, the roar of the opposing team’s fans, sickness, and even injury are all part of practically every game.

And from it all, come the extraordinary performances by those destined and self-groomed for greatness. These are the never-give-up players who, not only stare adversity in the face, they welcome it with open arms and minds.

So, where does this motivation to do the impossible come from? Perhaps the answer can be found in their consistently positive mental attitude.

Michael Jordan explains, “I’ve missed more than 9000 shots in my career. I’ve lost almost 300 games. 26 times, I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed.”

Lebron James believes it comes from within. “Ask me to play. I’ll play. Ask me to shoot. I’ll shoot. Ask me to pass. I’ll pass. Ask me to steal, block out, sacrifice, lead, dominate or ANYTHING. But it’s not what you ask of me. It’s what I ask of myself.”