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Did you know that in Brazil, women lighten their soft peach fuzz to give their skin a gorgeous golden shimmer? Peach fuzz on thighs, arms, belly, face, and the small of their back. They do this via spa treatments and even right on the beach. When it comes to peach fuzz, Brazilians say, “Use it! Don’t lose it.”

New beauty brand, Sol de Janeiro, is bringing us this hot, Brazilian-inspired trend straight from the beachy shores of Brazil and we would love to have YOU on the frontlines. Instead of shaving (un-sexy stubble) or spending lots of time and money on laser treatments you can give your skin and peach fuzz a golden glow with Sol de Janeiro’s Brazilian Golden Body Veil.

What do you think of this perception of body hair in Brazil? Is it haute or not?