Hank Lambert has been named president and chief operating officer of WineShopper.com, the company said today. Lambert most recently served as president of the North American unit of Efdex, a global electronic exchange for the food and beverage industry. Before that he was president of the Nabisco Foodservice Co. WineShopper, a privately held San Francisco firm, is backed by Amazon.com Inc. (amzn) and Kleiner Perkins Caufield & Byers, among others. -- Margaret Kane, ZDNet News