"I Don't Luv U", a movie on modern youth and how casually they tackle relationships, will hit the screens May 17.

Written-directed by Amit Kasaria, the "dark love story" features Ruslaan Mumtaz and debutant Chetna Pande, and it focuses on how the youth is wary of commitments. Presented by Amrapali Media Vision, it is co-produced by Anil Kumar Sharma and Pallavi Mishra.

"The film is about transforming mindset into mind change of the youth and tries to touch the heart of each youth. It contains a message you have never experienced before
and you will never forget after," Sharma said in a statement.

The movie is said to have a strong combination of "powerful script, screenplay, lyrics and music," said Mishra

"Music is the USP of our film and the famous singers - Mika Singh, Shaan and Javed Ali have lend their melodious voices to the heart-touching and foot-tapping songs," Mishra added.