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August 26, 2011, 5:31 pm UTC

Tata Docomo and Network18 have exclusively tied up to bring in innovative Breaking News Alerts. The VAS is named as Video News Alert and as the name suggests, via this service, subscribers will be able to get breaking news alerts in the form of video clips.

The Video News Alert can be streamed, viewed and downloaded by both 2G & 3G subscribers on their mobile phones. Not only streaming and downloading, this service will enable the users to also search and view news stories. Using the service, subscribers can express their liking for a story, share their opinion on a story, participate in polls and do much more to voice their feelings and concerns.

Customers can avail of this service by sending an SMS ‘VIDEO NEWS’ to 53333, following which a subscription confirmation SMS along with a link to access video news will be sent. Subscribers will then receive three video alerts every day.

There are no subscription charges to use this service and the charges for data access are 10 paise for 10 Kb. The no subscription tag will surely let people to at least try it and experience the video streaming for 2G platform as well.

It'll be interesting to see for how long this association remains exclusive and how many subscribers do TATA Docomo generates through this value addition.