Attract your target audience to your website with content that establishes you as an industry leader, speaks to them directly and keeps them returning for more.

Our Content Marketing Process

How can you keep visitors returning to your website and also help you grow the targeted traffic to your website? Content marketing is the process of developing and sharing content that engages readers and sells with them rather than at them.

1

Audit

2

Strategy

3

Execute

4

Reporting & Tweaking

Audit

We want to learn as much about you, your competition and trends in your industry on social media during this phase

Project Brief

We need to have a clear idea of your business goals, budget and information about your company for a complete overview of the project

Website Audit

We run an analysis of your website to see if it is suited for content marketing with a robust blog, otherwise we would recommend the creation of a blog. We look at where your website stands based on analytics and online assets like social media.

Audience Research

We identify your target audience using tools based on keywords, demographics and interests and develop personas to write for.

Competitive Analysis

We identify and check out your competition in the space and determine what’s working for them and what isn’t.

Strategy

Our strategy phase would create a comprehensive outline of the project with measurable goals and deliverables.

Content Strategy

Create an actionable plan based on Audience research and Competitive analysis to determine a content calendar with topics and frequency.

Content Marketing Strategy

Create an actionable plan on the different marketing approaches to drive engagement and traffic to the website. We can also advice on conversion methods here.

Determining KPIs

Determine short term and long-term goals for campaign evaluation.

Execute

Content Creation

Our team of writers would produce content in a timely fashion as per the strategy.

Content Optimization

Our team of editors would run through the content, edit it for mistakes, optimize it for search and post it live on the website according to the schedule.

Content Marketing

Besides distribution of the content, we would also execute on social media marketing and search engine marketing to drive targeted traffic to the website.