Costa extends loyalty scheme to Costa Express machines

Costa Coffee has extended its Coffee Club loyalty programme to Costa Express machines across the UK.

Following a trial in March 2018, the digital loyalty scheme is now available nationwide at over 7,000 locations, allowing Costa Coffee customers even more opportunities to earn rewards on every purchase they make.

To claim points, customers simply scan a QR code on the machine screen using the app. Points will be issued in real time and customers will be able to spend their earnings in Costa Coffee stores.

“With the expansion of the Coffee Club loyalty programme scheme available via our machines, Costa Express customers on-the-go can enjoy quality coffee and benefit from the same rewards and VIP invitations as in-store customers.”

The extension of the loyalty scheme follows the release of recyclable Christmas cups and an exclusive range of festive drinks.

“This extension of our loyalty programme enables customers to collect points at even more Costa Coffee locations on-the-go through Costa Express machines – an exciting move for our Coffee Club members who will be able to earn rewards faster.

“We strive to deliver an unbeatable coffee experience and by partnering with the latest digital technologies, Costa Coffee customers can enjoy even more from their favourite coffee shop.”

Costa UK has announced a 2.0% drop in like-for-like first quarter sales as a result of low footfall “in traditional shopping locations”, although new Express coffee machines in c-stores helped drive up total sales.