Every Employee Must be a Salesperson

I am sure that all employees, regardless of which department they work in, have plenty of ideas. A recession is the perfect time to take these ideas to customers and drum up demand for our products. All employees should take part in this.

If all employees — not only those from sales, manufacturing or R&D, but also the indirect support functions — work together, promote products to customers, and win orders for our products, they will not only make our customers happy but will also gain an understanding of how the whole operation works.

Employees should not simply support sales, but must also consider how to turn ideas of their own into attractive products that will increase sales. I'm not talking about employees running around just to support sales; rather each employee should think about how to take their everyday ideas and create a product and then sell that product.