Professional Bull Riders

CLIENT

2017 PROGRAMS

CLIENT

Professional bull riding is a fierce, rough, and grueling sport with roots deeply imbedded in American culture. It’s America’s original extreme sport. The PBR has evolved into a captivating and adrenaline charged sporting event that features an all star cast of the greatest bull riders and bucking bulls in the world.

2017 PROGRAMS

For the past few years, Professional Media Group has been the exclusive Official Souvenir Program creator for the PBR Built Ford Tough Series. Since taking over, the publication is now over 200-plus pages, with multiple volumes coming out throughout the year including the World Finals edition (to the left). We look forward to continuing this great relationship long into the future.

General Demographics

Learn more about the brand-loyal fans that help make up the Professional Bull Riders Association!

GENERAL

• 58% male – 42% female• 42 million fans• 90% believe it is important to support PBR sponsors• PBR Built Ford Tough Series hits 30 of the 40 top metropoliton markets• PBR Touring Pro Division reaches an additional 140 markets• PBR fans have cowboy values – Faith, Family and Freedom• PBR fans are “Made in the USA” brand loyal

AUTO/TRAVEL

• 41% inted to purchase/lease automobile this year• 34% Decision maker for new vehicle• 26% take 3+ domestic trips per year• 36% are a member of frequent flyer program• 44% spend 5+ nights in hotel/motel per year

FINANCIAL

• 39% intend to invest in Stocks, Bonds or Mutual Funds• 29% have a retirement or college savings plan• 44% own stocks• 13% higher income than the national average• 22% more likely to earn $100,000 per year• 15% more likely to earn $200,000 or more per year