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Mercedes-Benz Looks To Reign As Top Luxury Brand

BERLIN -- Daimler AG's Mercedes-Benz, once written off as a stuffy brand for old men, is poised to reclaim the top spot among premium car brands for the year after a decade of trailing rivals BMW AG and Audi AG.

Through the first three months this year, Daimler's efforts have paid off globally. Mercedes-Benz overtook BMW to sell 483,487 cars under its own nameplate so far this year, with sales rising nearly 13%, twice the growth rate of its rival. That puts Mercedes-Benz in pole position as the race for the 2016 luxury-brand sales crown continues.

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