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In the modern times, the impetus of a business is on its website. More or less everyone or every business has online representation in Bangladesh. As people are more into the internet than ever in the country, the businesses are targeting the internet. People can access the internet from a computer, a smartphone or simply with a mobile these days. That means, responsive web design is vital for a business or else they are risking potentially a significant portion of customers.

Having a responsive web design allows you to present your brand towards people who use computer and other mobile devices alike. It will adapt to the size and the shapes of the devices without any hitches. There are websites and famous ones (e.g. bdnews24.com) in Bangladesh which have a non-responsive website. Though they are popular, they can’t cater themselves to the people who use mobile devices in the villages instead of a computer which is resulting in bdnews24.com losing valued readers online.

The User Experience of these Responsive Websites is one of a kind. Fonts, images, videos and other important parts of the websites don’t break up. You get the feel that you are browsing the website on a desktop regardless of the type of device you are using. The pages render quickly according to the device that you are using and they are easy to translate into any language as compared to the non-responsive websites. Prothom Alo is one of the most prominent dailies in Bangladesh, in addition to its unique CMS, it uses a responsive layout which allows the website to translate between English and Bengali easily.

With the responsive designs, people can device better marketing plans for their websites. To put it simply, responsive design allows the websites to reach to both streams of people who use PC or mobile. That means bigger consumer base. The more the customers, the better the profit. In addition, one will have the privilege of running one single campaign that works for both the types of devices and fits into the budget.

Dictate the search engines with your responsive website. Google is trying hard to integrate computers and mobiles or smartphones. Thus it prefers one single website compatible with two rather than different ones for each platform. Your responsive website will work well when optimizing it locally for Bangladesh as google prioritizes websites with responsive layouts for local search results. They show up better depending upon the SERP rate.

All over the world, there is a concept in business. That is, “What looks good, sells good”. Yes, it is indeed true. To keep up with the trend, one must update the website pattern to responsive. As the major companies and search engines are favoring this type of design, it is good to update. Plus, there is another aspect to it. One must think in terms of branding. If you renovate your website, people would feel that you are doing something unique with the website by tweaking things up a bit. Make your brand visual. Give the website a unique and polished look for the customers. If it is visually pleasing yet simple to operate, you’d be amazed with the flow of the visitors in your site.