Crafted for fit. Delivered with style.

Crafted for fit.
Delivered with style.

Owning a pair of big boobs is not as sexy as you might think. Especially when it comes to finding lingerie that combines fit and style.

Panache is an award-winning brand for D+women that has an ambition to continue growing its international offer. But first, it needed to redefine its vision and strategy. How to create real differentiation and avoid the clichés of the market?

Redshoe helped develop a different approach, built on empathy and understanding, and brought clarity, self-assurance and desire back to the brand. All of which has helped deliver a sexy 37% increase in sales since the re-launch.