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BROTHERS OF IRON

Flex Staff

The complete biography of Ben and Joe Weider to go on sale in September

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By Rob Wilkins, Special Assistant to the IFBB

On May 19, 2006, Ben Weider, President of the International Federation of Bodybuilders & Fitness (IFBB), was a featured author at the BookExpo America (BEA), Washington, DC promoting ÂBrothers of Iron,Â a new 300-page book written with his brother Joe. The BEA is the largest book publishing event in the U.S.Âwith over 2,000 exhibits and publishers on display.

ÂBrothers of Iron,Â chronicles the life of how two young boys from a poor but hard-working Jewish family in Montreal, Canada, revolutionized the sport of bodybuilding and helped inspire the global physical fitness movement.

ÂFor nearly three years, Joe and I have been hard at work on this book,Â said Weider. ÂThrough our book, Joe and I want to share our values of life and hard work with people all around the world. Anything is possible as long as you are willing to make sacrifices and have passion.Â

Brothers of Iron depicts the remarkable accounts on how the Weider brothers were able to start their publishing empire, promote the benefits of supplements, and most importantly, motivate and inspire millions of people worldwide. With forewords by Juan Antonio Samaranch, former president of the International Olympic Committee, and bodybuilding legend and California Governor Arnold Schwarzenegger, the book also features 24 pages of rare photos from the Weider personal collection.

The Weiders will appear at a special book signing during Joe WeiderÂs Olympia Weekend, September 30, (the time is tentatively slated at 11 a.m. -1 p.m.), at the Las Vegas Convention Center, Las Vegas, Nevada. In addition, the Weiders will make appearances at select bookstores in North America, including Barnes & Noble in various cities, in October and November. For the most up-to-date schedule of appearances, visit www.ifbb,com.