Rape and assault make for bad ads, Belvedere and others find

Rape and assault make for bad ads, Belvedere and others find

Belvedere

Vodka company Belvedere thought its ad featuring a shocked-looking woman trying to get away from the grip of a smiling man was funny. But consumers found the Facebook spot and its tagline – “Unlike some people, Belvedere always goes down smoothly” – to be “disgusting” and an example of “badvertising.” Amid calls for a boycott of the Polish brand, Belvedere removed the ad and posted an apology from President Charles Gibb. “The offensive post … should never have happened,” he wrote. “The content is contrary to our values and we deeply regret this lapse.”

Around the same time, a Georgia steakhouse pulled a sandwich off the menu that it had said was inspired by singer Chris Brown’s alleged beating of former girlfriend and pop star Rihanna. The Chops & Hops steakhouse had unveiled its Caribbean “black and bleu” sandwich with a tweet: “Chris Brown won’t beat you up for eating this unless your name starts with a R and ends with A.”

Ultimately, the restaurant promised to donate six times the amount of the burger’s sales to an anti-domestic violence nonprofit. “Many of us have been affected by domestic violence in some manner and realize that this is no joke,” wrote owner Mychell Lang on Facebook.

Vodka company Belvedere thought its ad featuring a shocked-looking woman trying to get away from the grip of a smiling man was funny. But consumers found the Facebook spot and its tagline – “Unlike some people, Belvedere always goes down smoothly” – to be “disgusting” and an example of “badvertising.” Amid calls for a boycott of the Polish brand, Belvedere removed the ad and posted an apology from President Charles Gibb. “The offensive post … should never have happened,” he wrote. “The content is contrary to our values and we deeply regret this lapse.”

Around the same time, a Georgia steakhouse pulled a sandwich off the menu that it had said was inspired by singer Chris Brown’s alleged beating of former girlfriend and pop star Rihanna. The Chops & Hops steakhouse had unveiled its Caribbean “black and bleu” sandwich with a tweet: “Chris Brown won’t beat you up for eating this unless your name starts with a R and ends with A.”

Ultimately, the restaurant promised to donate six times the amount of the burger’s sales to an anti-domestic violence nonprofit. “Many of us have been affected by domestic violence in some manner and realize that this is no joke,” wrote owner Mychell Lang on Facebook.

(Belvedere)

Vodka company Belvedere thought its ad featuring a shocked-looking woman trying to get away from the grip of a smiling man was funny. But consumers found the Facebook spot and its tagline – “Unlike some people, Belvedere always goes down smoothly” – to be “disgusting” and an example of “badvertising.” Amid calls for a boycott of the Polish brand, Belvedere removed the ad and posted an apology from President Charles Gibb. “The offensive post … should never have happened,” he wrote. “The content is contrary to our values and we deeply regret this lapse.”

Around the same time, a Georgia steakhouse pulled a sandwich off the menu that it had said was inspired by singer Chris Brown’s alleged beating of former girlfriend and pop star Rihanna. The Chops & Hops steakhouse had unveiled its Caribbean “black and bleu” sandwich with a tweet: “Chris Brown won’t beat you up for eating this unless your name starts with a R and ends with A.”

Ultimately, the restaurant promised to donate six times the amount of the burger’s sales to an anti-domestic violence nonprofit. “Many of us have been affected by domestic violence in some manner and realize that this is no joke,” wrote owner Mychell Lang on Facebook.