Tweet The success of your PPC campaign depends on a number of factors. You need to do proper keyword research to know what your target market is searching for online, and you also have to submit competitive bids for your keywords in order to get a good chance of landing optimal spots in sponsored results. […]

Tweet This post will be short and sweet and focus on some free paid search tools that you might not have used before. 1. Google Sets – allows you to create lists of related keywords. Simply input one or more words and Google will suggest related keyword phrases. Tilde search operator – Using advanced search operators […]

Tweet Cesar Serna recently released a pretty cool tool for pay per click management that can be downloaded via iTunes or the App Store on your iPhone or Ipod Touch. Using simple sliders, you can control your CPC, conversion percentage and total clicks to quickly see if your pay per click campaign is headed for […]

Tweet Google recently announced the launch of Google for Advertisers. Google for Advertisers brings together all of the information and tools Google offers that best meet your clients’ objectives. Here are four ways to dive in and get the most from the site: Research the various media platforms Google offers and read straightforward descriptions about […]

Tweet At the end of last year, Google announced the launch of the new Search-based Keyword Tool. This tool examines the content of your website and matches it against actual Google search queries. The output is a list of highly relevant, actively-searched keywords. For those of your advertising in different countries, an update has recently […]