INSIGHTS

Article Category: Presentation

Gen Yers and Baby Boomers may be two generations apart, but they have more in common than you may think. Together these two demographic groups will drive the multi-family industry for the foreseeable future.

Todd Harff served among a panel of industry experts at the 2013 International Builders' Show to explore the successful strategies for attracting and keeping these two segments through the use of social media.

Think social media is just Facebook? Think again! With over 200 well-known networks dominating social media, learn the ins and outs of how to utilize these outlets to motivate your 50+ consumer. Presented at the 2012 International Council on Active Aging conference.

As Michael Eisner, former CEO of Disney once said, “A brand is a living entity - and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.” The power of branding goes beyond a logo. It makes a distinctive promise to the marketplace and to its team members, drives a unique and compelling image and supports development of critical competencies that allow the organization to deliver on the promise now and and in the future.

Connecting with today's older donors requires insight, creativity and subtlety. It is time for generational marketing to discover how to motivate donors in a way that works for them. Learn the ways to best target and motivate the 50+ donor.

Presented at the 2012 National Council of Philanthropic Planning conference.

How can you use social media, websites and other online tools to gather market research and new insights into baby boomers and seniors? Find out in this presentation from the 2011 conference of the International Council on Active Aging.

Moving a 55 plus community prospect through the sales process is like a courtship. Be sure your team is committed to starting a serious relationship and avoiding the top 10 relationship blunders that turn Active Adults off. Find out the virtue of improved marketing communications that nurture and move leads through the sales process all the way to “I Do”!

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As we all know, Mature Marketing Matters! That's why we've focused our efforts on reaching this large, diverse and very entertaining cohort as the muse for our blog.

Return on investment (ROI) is one of the most important metrics businesses use when determining how to allocate their budget. As marketers, it can seem like we spend most of our time strategizing about the tactics that will yield the best results at the lowest cost to keep key decision-makers happy.

Thankfully, there are many ways for you to maximize your ROI. Let’s take a look at some simple steps marketers should be taking in order to get the most value out of their campaigns.

If you’ve been following our blog recently, you probably know that we’re in full conference swing. You may have also noticed that LeadingAge has a theme this year with their state annual meetings: Life on Purpose. LeadingAge Massachusetts is no different. From scenario planning to intergenerational living, I’d like to share with you some of […]

Several members of the Creating Results team have been asking the same question this week: Where has the time gone? It seems like just yesterday the team was preparing for LeadingAge Massachusetts’ 2017 Annual Conference & Exposition, and now, the team is getting ready to return for the 2018 conference.

As a 55+ homebuilder, how do you capture 55+ active adult prospects, stay top of mind and ultimately convert them to a sale, given the plethora of housing options for mature consumers? Through our latest Social Silver Surfers study, we found out the best (and worst) strategies straight from your prospective homeowners themselves. Surefire Strategies […]

Looking to change the way you engage with your prospective residents and clients? To discuss how Creating Results could help you motivate mature consumers to choose your services, please fill out the form below. We’ll be in touch shortly.

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