Within 14 hours of receiving #NotBuyingIt tweets, La Perla Lingerie responds by removing a mannequin with protruding ribs and pledging to review all their window displays.

While everyone has a different body type and there is no one definition of what a "healthy" body looks like, advertisers - and the media as a whole - continue to default to an extremely limiting and potentially dangerous "thin ideal" for women. This Sunday, Michael Rudoy noticed an example of this at La Perla Lingerie:

@mrudoy @FeelMoreBetter @RepresentPledge We have an update on this issue: The mannequin photographed has been removed from the store and will not be used again by any La Perla boutique. We are in the process of redesigning all La Perla stores with a new concept image and the mannequins that are currently displayed in our US stores will no longer be used.