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Sugoi manufactures great looking, great fitting, and great
performing apparel to elevate every part of your athletic life.

Welcome to our selection of
Sugoi! The Japanese word Sugoi translates to "awesome", "great", "cool",
amazing", incredible", or "wow" and is an apt description for the
performance apparel that you'll see here. There's nothing quite like it
anywhere! People from all over world find Sugoi apparel to be awesome, the
most comfortable to be found! If you haven't yet tried Sugoi's garments,
please do so soon; we’re sure that you’ll love it.

The pronunciation of Sugoi is with a
very short “suh + hard “g” + British “oi”, only
said fluidly.

SUGOI’s head office is based in Vancouver, British Columbia, and
employs
230 people. Our building’s parking garage can house only 7 cars,
but the lot is never full. Our bike locker, however, is always packed. The
vast majority of our employees bike, walk, or take public transit to work each
day. Our sublimation department uses only water-based inks, and SUGOI is
careful how we use both non-recyclable and recyclable products. We are
not perfect, and still have a long way to go to become a greener
company, but we are improving every day – like this catalog. For the first
time, SUGOI has printed our catalog on FSC certified paper
(www.fsccanada.org) in an effort to minimize the impact on our environment.

Clothing for running, biking, cross-country skiing, and triathlon.

The word Sugoi is Japanese for "incredible", and the
legions of Sugoi users across the world are in unanimous agreement that
Sugoi's products, Sugoi's service and Sugoi's people live up to that billing.

Established in 1987, Sugoi was founded with the mission of making excellent
performance athletic wear for bike racers. Since then, Sugoi's product line
has grown to include a full range of running, triathlon and fitness apparel,
but the original quest for excellence has remained central.

From humble basement beginnings, Sugoi has rapidly grown into a leading
manufacturer of high performance athletic apparel, with extensive distribution
in North America, Europe and Asia. Through the growth, the original partners
have remained true to their vision--every garment that carries the Sugoi name
is still designed, developed and made by Sugoi's over 200 full-time employees
spread across two buildings in the heart of Vancouver.
Sugoi was among the very first companies to recognize that recreational
athletes want and need high performance clothing just much as do pros. Thus,
while Sugoi has a complete line of sleek and form-fitting race wear for
running, cycling and triathlon, this technology is also used to make
outstanding apparel that fits and flatters the recreational athlete.

Sugoi has remained at the forefront of athletic clothing by continuing to
design apparel that offer an unmatched combination of performance, fit and
fashion. Sugoi continues to work on the cutting edge of clothing technology,
with fabrics that are often proprietary and always highly functional.
Provide great performance, value and service, and always act with integrity.
It is a simple formula, but it is the one that continues to be the heart and
soul of Sugoi's remarkable success.

About SUGOI

The word SUGOI is a Japanese term for
"Incredible." Since 1987, Vancouver based SUGOI Performance Apparel has been
working diligently to make sure that their products, people, and organization
live up to that name. From humble basement beginnings, SUGOI products are now
used worldwide by runners, cyclists, tri athletes and fitness enthusiasts who
demand the best apparel available.