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Every entrepreneur worth their salt knows that the ecommerce universe is essentially powered and driven by social media. With the ubiquitous presence of platforms such as Facebook, Twitter, and Instagram, social media is a great way to reach out to a mass audience; that too at a fraction of the cost spent on mainstream marketing and advertising. A recent Socialnomics survey indicates that a whopping 93% of all online shoppers turn to social media to make their buying decisions. All…