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Marketing Manager Articles

How does your team represent your dental practice? Are they helping to maximize your dental marketing campaigns by catching and converting every new patient inquiry? Are they instilling trust and confidence in patients and prospects? This post tells a brief story to illustrate how important company representatives can be.

You’re already spending the time, effort, and resources to create a customized patient or neighborhood newsletter. Turn your team into community ambassadors and encourage them to share copies with friends, family, and neighbors.

I’ve heard dental teams say that they are uncomfortable “selling” dentistry. By providing copies of your dental newsletter for them to share, you’re providing a value-added way for your team to reach out and be comfortable with it.

The goal of just about every dentist we work with is to grow their dental practice revenues and profits. Unfortunately, there isn’t a quick fix pill to grow our businesses, and while vision boards may be motivating and encouraging – they’re not the secret. Dental office profit planning requires a solid understanding of your numbers and how they impact each other.

At Patient News, we provide Call Tracking and Scoring services for all marketing mediums. That includes online (the web, PPC, social) and offline (direct mail, billboard, display ads). Where this becomes interesting is the attribution of leads. Incoming calls from a lead source have to be the definitive measurement – or are they?

Dental marketing is a real challenge. There is patient fear, cost concerns, and mistrust, not to mention dental competitors and corporate expansion popping up all over your practice neighborhood. Be the practice that grows. Start with a deep dive demographic analysis. Read on to find out more.

Since a dental patient newsletter is one of the most powerful branding tools available to a dental practice, it’s essential to create content that will reflect positively on the dentist’s brand to help build and strengthen trust while getting consumers attention.