East Side Mario’sWhile working at Downtown Partners (a now-defunct Toronto ad agency), Simon was the Senior Designer responsible for the East Side Mario’s account. He designed their menus and various other restaurant brand promotions.

Ophardt HygieneOphardt, a local designer and supplier of custom pumps for hand hygiene systems, approached Simon to help them develop a unique Brand Strategy and a custom tradeshow booth. The Brand Strategy focussed on their custom approach to making high-quality parts, something their biggest competitor doesn’t do. The resulting custom tradeshow booth design is both striking and modular, so that it can adapt to various show footprints.