TARGET BY INTEREST: NEXT BIG IDEA!

Gone are the days when knowing about your consumers was enough. With
time the need is felt to understand their behavior as well to see what
interests them.

Advertisers no longer have to look for a broad audience group knowing
that only a small proportion will be relevant. Instead, they can reach out to
specific audiences that they know will be interested in them. All digital
platforms have some sort of behavioral targeting within their admin panels.
Utilizing the information gathered there can help you not only learn your
audience, but also learn who they are, what they care about, and how to best
interact with them.

Digital
Advertisingagencies are constantly finding out new ways and means to determine
their consumer’s next step in order to know when and how to best engage them.

What pages are they
browsing?

How much time is being spent
on the site?

How many clicks are being
made?

Are they sharing any
particular websites content more than others?

All this helps in creating a clear picture about the consumers behavior
online, then dividing into certain types and targeting them accordingly.

Behavioral targeting can be highly effective and predictive depending
upon the choices made by the consumers online. Her/his social media content
sharing habit, browsing activities, number of links clicked, etc can indicate
interest altogether - but, how does it actually work and help us in future?

Google Analytics: It breaks your
consumers into various categories. One of the most important being
Interest breakdown.As a marketer, this helps in targeting ads on their
specific interests. You will have their sole attention. Serving their
interests will aid in creating a brand they can relate to, generating
return visits or increased brand loyalty.

Facebook Advertising: It was and still
remains the most effective tool making it both easy and affordable for all
digital marketers. With the behavior targeting features, you can create
your own consumers based on their likes, interests, and the device they
use. By doing this it won’t only appeal to them, but also convert them to
follow.

Even Instagram is in the same race to adopt targeting
strategies.

Twitter: Twitter’s promoted
tweets provide another platform to gain attention of new potential
followers. By using the Interests and Followers filter in your promotions,
your tweets will then automatically appear to followers of accounts similar
to your own and reach potential new followers who have previously engaged
with subject matter similar to yours.

As and when new technologies are coming into the market, new
opportunities will boom for digital
advertising agency . Behavioral targeting’s shall grow and improve
considering various elements in consumers world online.

Nonetheless whichever
digital platform you choose, targeting behavior online will help your ad to
stand out and provide that extra edge to survive in the market. There is no
looking