Description

Advertising is constantly transforming, driven by two primary forces — the evolution of communication technology and cultural change. Technological advancement, such as social media, mobile devices, wearable technology, virtual reality, and the Internet of things, continues to reshape advertising. Cultural changes among consumers, demographics shifts, emerging new subcultures, and clashing or blending of multiple cultures within and across national boundaries keep challenging advertising research and practice.

SMG/CMSWire is a leading, native digital publication produced by Simpler Media Group, Inc. We provide articles, research and events for sophisticated professionals driving digital customer experience strategy, evolving the digital workplace and creating intelligent information management practices. The CMSWire team produces 400+ authoritative articles per quarter for our 2.7 million community members. Join us as a subscriber.