The sounds of self-sabotage

I skipped the steps and it didn’t work! It will never work! It’s a lie! I’m a failure! I suck! This sucks! Screw everything!

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I can’t possibly set a price on my product and make the case for its value…I’ll make my potential customers do it! I’ll set up Pay What You Want!

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I’m gonna re-start my newsletter! There will be so much great content! But I can’t just send them something awesome and useful. That’s too scary. What if they reject it? I better send a limp-wristed announcement first, with an entire unsubscribe paragraph. That way if they reject me, it’s because I basically begged them to, and that’s ok.