Earlier today, we introduced a feature in the new Google Maps that enables you to embed a Google Map by copying and pasting an HTML snippet. Make sure you’re opted in, and then head over to Google Maps, click on the gear icon on the lower right, and give it a go.

Like the new Google Maps, embedded maps are now built for you. Your users can sign in to these maps to see relevant content, like their saved places from Google Maps. Conversely, they can also save a location from your embedded map for viewing on Google Maps for desktop or mobile.

To top it off, embedded maps are free of usage limits, so you don’t have to worry about quotas.

Finally, over the coming weeks we’ll be introducing a new ad experience we think is attractive for users of the new Google Maps embed. This new on-map design will allow relevant local businesses to connect with your users, similar to the ads you currently see in the new Google Maps and Google Maps for Mobile. As part of this release, we’ve also updated the Google Maps/Earth APIs Terms of Service to enable us to launch new APIs with advertising. Existing APIs and new APIs launched without advertising retain the requirement for Google to provide 90 days notice prior to including ads.