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Before shelter-in-place orders end, it is vital to rethink your digital marketing to make it as strong as possible to aid your business recovery. The ending of the orders in your area will be critical because psychological research shows that it takes 66 days for consumers to develop new behavioral habits.

You must take some steps now to encourage consumers to go back to their habits that were working for you before the coronavirus pandemic began. If more than 66 days have passed, then you are going to need to encourage new digital behaviors that work in your company’s favor.