The continued prominence of video games on the iPhone and iPod Touch made it a natural expectation that Apple would make video games part of the company's tablet device, now revealed to officially be called the iPad. At the San Francisco event today, Apple showed off a number of games for the device.

Apple first showed off Gameloft's NOVA, otherwise known as Halo for the iPhone. A somewhat unabashed rip-off of Bungie's shooter with higher-resolution assets and enhanced touch.

Electronic Arts then came on stage with an upgraded Need For Speed Shift. EA took advantage of the added real-estate offered by the iPad with additional touch mechanics, like swiping up and down to change gears and the ability to switch into an in-car perspective by simply tapping on the car itself.

Be sure to watch Attack of the Showon G4 this evening at 7PM (EST) for even more Apple reaction, discussion and madness.

We should see plenty more examples of gaming on the iPad in the days ahead.

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