12:00 Feeling kind of dumb about this one, but do you have any advice for using up Crowdsearch credits. I had the opportunity to get in a couple of years ago through a backdoor special and jumped on their cheapest plan just to get in when I learned I could stockpile credits.

Long story short, I never used their service and now that they aren’t recommended any longer I plan to cancel. I have about 28,000 credits and was just wondering if there is a smart way to use them or if there is anything for which they might be useful. Or should they be kept away from money sites and YouTube channels altogether?

17:00 Do you recommend posting published press releases on lead generation sites? I have been using PRs for a whole and it does help with snack pack rankings.
I was wondering if it would be wise to post a copy of PR on money site under like “in the press” category and have it run through IFTTT.
Good, bad or ugly?

22:00 Okay back to the PO box question. I recently took over SEO on a client’s Website. They are ranking well for certain keywords using a Minneapolis address, however, the address used is a UPS Store. (I didn’t realize this until I looked at the photos) I thought is was a PO Box from the US Postal Service but it is not.

So what should I do? Move it over to a USPS PO Box?

If I change the address from the UPS Store to a PO box in Minneapolis will that affect our rankings?
Will I be able to move the reviews along with the address?

Some of this may be rookie questions but hey I am thankful for your weekly Hump Day Hangouts! I sincerely appreciate what you guys are doing! (You guys ROCK)

25:00 what’s a good sign that your client acquisition/pipeline needs work? Maybe it’s because of the holidays, but lately, I’ve been getting just a couple of leads every week or two? Now obviously more is better. But what does a healthy pipeline look like to you guys, in terms of activity?

37:00 I was wondering if you could answer a question about lead gadget? I am interested in your method of helping get my LG sites indexed. I saw somewhere that you add the sites to google to index but
Only 2 sites per google account. Do you use Browseo to help with this or something else. Perhaps you could quickly run through exactly how You do it?

39:00 What’s the deal with PBN’s for 2018? I see a lot of conflicting information about setting them up and how to use them. I am so confused I don’t really know what to do.

49:00 I am starting out with a new client Yoga Studio and want to follow BattlePlan using done for you services however a lot of this is new to me and I want to be sure of what I am ordering, that said is there additional guidance that comes with or advice for a newbie when purchasing SerpSpace done for you services? Also any recommendations beyond battleplan for New Yoga Practice whose end goal is eventually Amazon and sponsorship (I am trying to establish a more done for you fulfillment from the start if that matters)? Any feedback is appreciated.

53:00 given what y’all just said about ‘PBNs’, would it still be advisable to follow the Battleplan section that deals with it?

56:00 Bradley are you worried that google may come down on usps po boxes

Google’s Accelerated Mobile Page project, commonly known as AMP can affect your SEO ranking on Google, so I recommend installing the code which is an easy as installing the AMP plugin for those on the WordPress platform.

In this video blog, I’ll show you how to install using AMP for WordPress and how to the installation to make sure that Google will read the new code correctly.

Transcription:
Wondering how to make your website AMP ready? If you’re a WordPress user, I’m going to show you which plugins you need and how to test that the plugins are actually working.

Accelerated Mobile Pages Project, otherwise known as AMP. What exactly is it and what are the benefits? I want to talk about this first before we go into the install. Essentially, what’s it’s designed to do is speed up pages, especially for mobile devices. This we can see in Facebook. If you’ve ever gone to Facebook and you click on an instant article, boom, it loads right away. However, if you click on an article and it’s not instant, even on high-speed internet access, it might take two, three seconds for that page to load, sometimes longer. Instant articles, boom, they hit right away and essentially, Google is trying to do the same thing, especially on mobile devices. So let’s take a look at what the difference is.

This is a blog post that will normally show up if you were to visit my page today. If we put the AMP code behind it, this is what it looks like now. You can see it’s really stripped down of a lot of the non-essential information. Now, what’s interesting is we don’t have a lot of information, so they have to click on the home link here in order to get back or click the back link, but who knows how they came into your page, first of all. So that is the difference.

Now, in order to install AMP on your website, you’ll need to install this plugin, the Accelerated Mobile Pages Project plugin, I’ll put a link down below for you. If you are a Yoast, Google Yoast user, you’re also going to want to install Glue for SEO YOAST. This is very important. There are some coding issues that they had to fix in order to make sure that it worked with their plugin. Once you go back to the website, install the two plugins, one of the things that you’ll see, if we go back to our dashboard, on the bottom left-hand side is our SEO Yoast, and you’ll see the AMP option here. A couple of things I did tweak on the post type tab here, I left post enabled, everything else is disabled. This is the default way it came, so essentially that AMP stripped down version, you’re only going to see it on blog posts, none of the other pages will be affected.

On the design side, you have an option to install an AMP icon that will show up at the top of the page, and also, you’ll want to make sure that you have a default image. Yoast ran into some issues initially, where if you had a blog post that did not have a default image, it created some software issues. So you want to make sure that, put this in as a backup, it’s a great way of branding your company also. The only other change I made was right here on links, the default color was white. I’m still a firm believer if you want people to know about links, text links, they’re used to blue, so make it blue, and that’s all I did.

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George Perez offers responsive accounting, consulting and tax services with an entrepreneurial focus, providing clients around the world with smart, analytical insights delivered in an approachable style.