The scarf was listed on eBay by Cahonas Scotland at just 99p on 14 April, with the price rising from £45 to £5,001 in just two hours.

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A TARTAN scarf worn by Sam Heughan at this year's Tartan Day Parade in New York has received an incredible bid of £6,600 after being put up for auction online.

The offer for the scarf was made to Cahonas Scotland , which raises awareness of male cancers, by an anonymous user. The charity was amazed to receive such a huge bid despite the auction still having nine days to go.

After the scarf was listed on eBay on 14 April with a starting price of just 99p, Outlander fans sparked a bidding frenzy, with the price rising from £45 to £5,001 in just two hours.

At the time of writing, the latest bid stands at £6,601.

The winner will also receive a signed "pocket Jamie" cutout and Outlander DVD.

The item is being auctioned off as part of Cahonas Scotland's Loosen Up Auction, for which celebs have donated and signed their accessories to raise money for the charity.

Other items up for sale include a scarf belonging to Annie Lennox which has so far reached £74.

Also up for grabs is a signed silk tie belonging to actor Alan Cumming and a Dundee United scarf signed by Lorraine Kelly.

The auction for Sam's scarf finishes on April 24 and you can bid here .

This isn’t the first time Sam’s patriotic fashion choices have raised money for charity.

The Outlander star is a staunch supporter of Bloodwise, who recently launched their #TartanTuesday campaign, which encourages people to wear their favourite tartan items and tweet their photos with the hashtag to @Bloodwise_UK and @AmazonVideoUK.

Speaking about the campaign, Sam said, "It’s really important to raise awareness as blood cancer is the fifth most common cancer and affects people of all ages.

"I hope people enjoy #TartanTuesday, have fun with it, and that we raise as much money and awareness as possible. I look forward to seeing everyone’s pictures on Twitter!”

You can make a donation of £3 via JustGiving , or by texting TTBW54 £3 to70070.

Funds raised from #TartanTuesday will be invested in clinical trials and research into new treatments for blood cancers, including leukaemia, lymphoma and myeloma – as well as enabling us to provide vital patient support and information to all those affected by the disease.

Cathy Gilman, Chief Executive of Bloodwise, says, “Sam’s dedication to Bloodwise over the years has been absolutely fantastic and we are proud that he has once again chosen to support our charity by fronting #TartanTuesday.

“We are looking forward to working with Amazon UK on this great initiative which we hope will raise vital funds and awareness, and enable us to improve the lives of even more blood cancer patients.”

Take a look at some of the photos they've received so far in our gallery below.