Articles Archive for April 2010

Back in February I posted a few photos of a tired Autavia that I had bought with the aim of having it restored. The 11063 GMT Autavia is one of the last of the Heuer Autavia series, and my favourite of the Autavia GMTs, with its all-black dial and over-sized case. They are however difficult to find, which is why I was prepared to buy one in need of some work.
The work was done by Abel Court, a well-known Heuer collector who has the magic touch when it comes …

It was a busy time for TAG Heuer in Shanghai this week, with the opening of a new boutique and a dinner to mark the 150th anniversary. Like every luxury brand, TAG Heuer has ambitious plans to grow its Chinese business, as shown by the presence of both CEO Jean-Christophe Babin and Honorary Chairman Jack Heuer in Shanghai.
The new boutique is located on Nanjing Road West, a fashionable shopping strip in Shanghai that features shop after shop stuffed with watches- both dealers and boutiques of the brands themselves. The TAG …

The TAG Heuer 300 SLR due in October will be the fifth SLR-branded TAG Heuer, a series that began as a limited edition watch only available if you also bought a Mercedes SLR McLaren, which at least gave you a way of getting your watch home fast.
The partnership with Mercedes-Benz grew from the shared association that TAG Heuer and Mercedes-Benz had with the McLaren F1 team, which in the early 2000s had sealed a deal with Mercedes-Benz to produce a Supercar that would be the spiritual successor to the famous …

While today you might associated James Bond with Omega watches, here is something you may not know: Before Bond strapped on his Seamaster he wore a TAG Heuer in the 1987 James Bond movie The Living Daylights.