Woolworths Father’s Day

Woolworths enlisted us to organise their annual Father’s Day event, where they were celebrating their A–Z of dadding. We developed a concept from this, where we commissioned artists Black Koki and Lauren Fowler to create live-illustrated T-shirts based on the concept of A–Z of ‘dadding’. Guests could choose a letter from an alphabet of ‘dadjectives’ and then watch their designs come to life before their eyes.

The event was hosted at Darling Brewery’s new Woodstock location, and included a father’s day-themed lunch.

Along with the concept development and production of the event, we also did the event planning, management and menu consultation, as well as the graphic design.