Royal Bank of Scotland (RBS)’s Head of Digital Office Steve Wood described the long relationship between RBS and Fujitsu as a marriage: rocky at times but ultimately supportive.

The session on putting data at the centre of digital transformation with Fujitsu and NetApp was another demonstration of an effective partnership.

Representatives from both companies discussed the way they combine capabilities: NetApp’s expertise in smart data management and data fabrics alongside Fujitsu’s systems, cloud and managed service portfolio.

Together the two are greater than the sum of their parts: a great basis for co-creation.

3. Have a meaningful goal in mind

There should be a genuine purpose behind co-creation.

You and your partners should have a collective goal that fills a real gap in the ecosystem – something that would be impossible to achieve alone.

Intelligent packaging involves placing RFID labels into the packaging itself, meaning stock is connected to the internet of things and can be located at all times.

This was, in the words of Fujitsu executive Olli Anderson, “a true example of co-creation,” because no single company can achieve end-to-end intelligent packaging on its own and it has huge value to the manufacturing and retail industries.

Another example of tech that has been co-created for a common good is the drowsy driver kit – a wearable produced by Fujitsu in collaboration with Ameyto monitor drivers and ensure they’re not too tired to operate a vehicle.

This project has a clear purpose underpinning it: saving lives by preventing accidents on the road.

4. Bonus tip: have fun!

Finally, a quick bonus tip also emerged from co-creation at Fujitsu Forum:

Co-creating should be fun.

It’s not often we get the chance to work with new people to develop exciting original ideas.

If you’re doing it right, it should be enjoyable.

We put this principle into action at Forum this year as we used co-creation to set a new Guinness World Record for the largest animated computer tablet mosaic, which was, as you can imagine, very fun.

***

Co-creation will be the only path to success in the highly complex world of future business.

We’re quickly reaching the limit of what we can do alone, so you need to make sure you can collaborate effectively with others.

Fujitsu Forum was full of great examples of how to manage this.

It all comes together when you have a meaningful goal, listen to your users, build effective partnerships, and – importantly – have fun.

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Digital Transformation

The pace of change in digital technology is faster than ever – and those who do not embrace digital risk falling behind. Yet challenges remain – how can organisations unlock the power of digital innovation, whilst ensuring business-critical stability – and keeping costs under control? In this blog, we’ll be looking at how these challenges can be addressed.