One of the designers who made it happen

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- Mmvehiclesolutions

How Ted8931 started their logo design journey

Company name

betterjobs.org.au

Overview

Who we are:
betterjobs.org.au is a free job-seeking web-service that is about to launch in Australia – initially only in the Hotels industry. If successful, we hope to expand into other industries.

What sets us apart from other job seeking websites – it is free for both job seekers AND (approved) employers; it allows job-seekers to search for jobs only provided by union-recommended employers so they can find jobs with better pay and conditions. At the same time, it rewards employers that treat their workers with respect.

The Better jobs website is part of a ‘better jobs, better hotels’ campaign being run by LHMU, the hotel workers union, to transform the hotel industry in Australia.

Long term goals
In 5 years we want to be THE job seeking website in the Australian hotel industry and we want to be expanding out to other industries covered by our union. In ten years we want to replace seek as the most used job seeking website in Australia. Seek http://www.seek.com.au/ is our main competitor.
They dominate the market. Mycareer http://mycareer.com.au/ is also a big competitor. Within the hospitality/hotels industry, discover jobs are also competitors http://www.discoverjobs.com.au

Tell us a bit about who you are and the people you reach

The primary target audience is job seekers, particularly young workers looking to begin a career in hospitality. Our secondary target are employers.

Requirements

Top three things we want to communicate with our logo:
#1 jobs on the website offer superior employment conditions (pay, conditions & respect)
#2 It is beneficial to job-seekers AND employers
#3 we screen out the bad jobs/employers – we take the hard work out of job seeking

Colours
The LHMU http://www.lhmu.org.au/ has a logo and color scheme, but there is no current logo for the better jobs website.
The LHMU color is burgundy C=0, M=100, Y=64, K=33, another color preference is blue - but we’re open to any color/scheme.

What style we’re after:
Obviously, we want a logo that is unique and memorable and conveys what the site is about. We want it to be simple, young, modern, and energetic. We want the words better jobs in the logo – we don’t want the acronym BJ. It can be in lower case, title case or capitalized – whatever looks best. We would like a Black and White version as well.

What the logo is for/how used:
The primary use of the logo will be on the website. It will also be used in advertising, both online and in print, so it should be scalable and simple enough to work across mediums. Posters, flyers, leaflets, videos, cards, etc..