Perhaps the only thing that changes more rapidly than technology in today's amped-up digital environment is the terminology used to describe that technology and its impact on consumers--and marketers. One recent example is the advent of the term "omnichannel" marketing, which many struggle to differentiate from another relatively recent term--"multichannel" marketing. Still, those who are most enmeshed in the field say there is a key distinction between the two, and it's one that will have an impact on marketers as they continue to seek ways of having a meaningful impact on the consumers they hope to engage. And, importantly, it's less about technology than it may seem.

FileNet Announces New Capability for Enterprise Content Management

FileNet Corporation, a provider of Enterprise Content and Business Process Management solutions, has introduced FileNet P8 Active Storage and Retrieval services, a technology capability of its FileNet P8 Enterprise Content Management platform and the main element of the Company's strategy in an attempt to provide customers with an approach to the policy-driven movement of content throughout its storage lifecycle, also known as Information Lifecycle Management.

ASAR services are designed to enable integration between the FileNet P8 ECM platform and storage vendor's technologies including EMC, HP, Hitachi Data Systems, IBM, Network Appliance, Plasmon and Sun, are designed to enable content lifecycle management--the ability to manage content migration to different data storage tiers and individual storage platforms based on the business value of content.

ASAR services are intended to provide new capabilities, delivered in the 3.5 version of FileNet P8, to allow customers to dynamically and intelligently manage content throughout the entire content, process, and storage lifecycle, designed to integrate with many types of storage media--irrespective of technology or vendor platform.

The FileNet P8 ASAR services solution also features a BPM capability which enables users to leverage a programmed step within automated business processes that can, again, move data from one storage media to another as needed. For example, a step can be added within any business transaction that if certain criteria are met, the document is declared a record. In this case, the process would map the document to protected storage media in accordance with specific compliance mandates.