Three years after the emissions reporting scandal broke worldwide, Volkswagen has regained the top spot in the non-luxury-vehicle brand-loyalty stakes in Australia, according to the latest survey data from Roy Morgan Research.

Source: Roy Morgan Single Source (New Zealand). An average of 12,000 New Zealanders per 12 month period aged 14+ interviewed during the 12 months to March 2017, June 2017, September 2017 and December 2017.

We asked approximately 4,000 Australians which BRANDS they TRUST and which they DISTRUST. To date, we have conducted 4 rounds: October 2017, January 2018, February 2018, April 2018. The survey was unprompted and open ended (quantitative + qualitative). Respondents were recruited from the Roy Morgan Single Source database (>600,000). We took the trust score of each nominated brand and subtracted the distrust score

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