Labeling: you identify with your shortcomings. Instead of saying
"I made a mistake," you tell yourself, "I'm a jerk,"
"a fool," or a "a loser."

Personalization and blame: you blame yourself for something that you
weren't entirely responsible for, or you blame other people and overlook
ways that your own attitudes and behavior might contribute to a problem.

[This list is based on Feeling Good; The New Mood Therapy, by
David Burns, MD, 1980.]