Online Optimizing

Contextual: Choose words that appeal to a customer’s senses. For example, instead of saying “hazelnut muffin” the banner ad may say “delicious hazelnut muffin”. Choosing words to describe your deal wisely will make you stand out more than another bakery who is also selling muffins. This helps increase conversions...

Site re-targeting and what it actually means… Site Retargeting: Site retargeting gets confused by company owners, but really it is when someone comes to your own site and you are able to drop a pixel on them to be able to follow them around online for 30 days after...

Geo Targeting vs Geo Fencing? Geo: Determining different geo visitors to your site and sending them different message based on their location, ipaddress, country, state, zip code, city, etc. Geo targeting display advertising is more effective with the use of demographic targeting for physical or ecommerce stores and any other...

Fencing: Geo Fencing is exactly what it sounds like; you put a fence up around a specific location digitally in order to target mobile phone users within a certain area. The best part is that you can fence multiple competitor’s locations at the same time with your display ads....

To find a marketing expert with business knowledge and ability to develop a complete digital strategy for a company you need to choose a Marketing Director that has worked with, for, studied under an MBA if they do not have one already, or are working towards an MBA themselves....

Most recent update by Google is the Panda 4.2 Google Panda 4.2 Google is taking their time rolling it out after we have waited over 10 months for the upgrade: Google learned from the last time they updated the Panda algorithms that a significant change can cause major panic and...

T-Mobile and AT&T announced that they will be enabling FM digital chips in cell phones: T-Mobile and AT&T announced that they will be enabling FM digital chips in cell phones. This means that the industry is moving into a world where local FM radio will be available on all...

The losses caused by the lack of knowledge in the digital space is terrifying… Digital Sherpa is a prime example of a company that was amazingly doing it right, the company was owned and run by people who originated in the Print Industry. The Digital Industry is sometimes mind blowing...

Reputation management and your responsibility as a business owner… The more sites you are listed on the more reviews will be pushed to your client base. The more reviews you have the easier it is to bury a bad review. As a business owner it is your responsibility to...

What are Digital Marketing Consultants truly missing when it comes to helping businesses large or small? Top 4 check points when choosing your Digital Marketing Consultant: 1) Business sense 2) Knowledge on ALL Online aspects 3) Experience in implementing online strategies for businesses both local and national corporations 4)...