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One of the greatest advertising genius the world has ever seen ‘’Sir David Ogilvy’’ said that advertising must sell the product. And he is so right.
But not everyone agrees, there are some who says that advertising is all about creativity and then there are some who says that
advertising is a creative masturbation. So the war of thoughts has no end. But the fact is advertising has no don’ts and dos, it is all
about you and your capability to convince client that your concept will sell his product.

Starting a business on a shoestring is one thing but making your business popular through
advertising requires lots of patients and strategy too. You need to look for ways to stretch your
small business marketing budget. There are low-cost and high-impact methods to advertise and
promote your business.

Time and again the advertising scenario has changed. It is a fact that advertising is a
way of communication through various mass media, including traditional media such
as newspapers, magazines, television, radio, outdoor advertising or direct mail; and
new media such as search results, blogs, social media, websites or text messages.

Have you ever thought what makes product a grand success?
There are so many examples when the product is good but it fails to make the impact in the market. According to the
market analysis, company loses to its competitors due to carelessness in handling the communication of the product. A
company’s role is to manufacture new product, but it is the responsibility of the marketing and advertising agency to make
brand out of that product.