Motörhead's Lemmy returns in a posthumous milk advert

Motörhead's lead singer Ian Kiliminster, aka Lemmy, is back for
one last hurrah in the form of a milk advert filmed just one
month prior to his sudden death.

Finnish dairy firm Valio recruited the rock legend to star in
its campaign just one month prior to his death and
it has now reworked the promotion to serve as a
tribute to the star, who passed away on 28 December.

Marketing agency Hasan & Partners have overseen the
production which sees Lemmy exiting a bar and stating "I have
never drunk milk and never will," before adding "you a--hole"
with a smile.

Commenting on the piece, Jussi Lindholm, chief operating
officer of Hasan & Partners, said: “We were in the
middle of post-production when the news about Lemmy broke. We
are profoundly grateful to have worked with him and that
Lemmy’s management feel good about the result. We discussed not
airing the ad but had footage that was not part of the original
script, which crystallised Lemmy’s spirit, so we agreed to
change it and make a tribute.”