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Ping: Heidi Kujawa

Piracy costs the makers of "the Da Vinci Code," "Spider-Man" and other movie franchises $1.25 million a day. Combating digital pirates, for Sony's director of enterprise architecture services Heidi Kujawa, means more than keeping bootleggers out of the theaters: It's about safely managing Sony's intellectual property, and how it's exchanged inside and outside Sony. How does your group help Sony combat piracy? We try to stay in lockstep with piracy trends, and understand how people are getting to our assets--for example, sneaking into theaters with cameras. There are also forensic initiatives we're looking at, such as digitally watermarking assets so things cannot be copied, and, if they are, figuring out how they're doing it. We've also built audit tools within our content management system to see who is distributing what to whom and when. For Sony, is piracy best combated with policy or technology? With piracy, the speculation is always that company information is more likely to be leaked from an internal source than from an ...