Our Ingredient Selection Process

Ban Intentionally

The Never List™ is made up of approximately 1,800 harmful or questionable ingredients we prohibit from our product formulations, including the nearly 1,400 ingredients banned in the European Union.

+

Screen Rigorously

Using the best available sources, we screen every potential ingredient for information on specific hazards like cancer, developmental toxicity, hormone disruption, and infertility.

+

Learn Constantly

There are major data gaps on most cosmetics ingredients, so we review emerging data regularly and even commission our own studies.

+

Source Responsibly

We choose the best organic, natural, sustainable, and synthetic ingredients that meet our standards. Over 80% of the ingredients in our products are natural or plant-derived. We do not test on animals.

+

Share Transparently

Every formula ingredient, including known components of fragrances, flavors, and intentionally added preservatives, are listed on our product labels or on Beautycounter.com.

+

Our Ingredient Selection Process

+

Ban Intentionally

The Never List™ is made up of approximately 1,800 harmful or questionable ingredients we prohibit from our product formulations, including the nearly 1,400 ingredients banned in the European Union.

+

Screen Rigorously

Using the best available sources, we screen every potential ingredient for information on specific hazards like cancer, developmental toxicity, hormone disruption, and infertility.

+

Learn Constantly

There are major data gaps on most cosmetics ingredients, so we review emerging data regularly and even commission our own studies.

+

Source Responsibly

We choose the best organic, natural, sustainable, and synthetic ingredients that meet our standards. Over 80% of the ingredients in our products are natural or plant-derived. We do not test on animals.

+

Share Transparently

Every formula ingredient, including known components of fragrances, flavors, and intentionally added preservatives, are listed on our product labels or on Beautycounter.com.