Idea Cellular, today announced the launch of its high speed 4G LTE services across all five states of South India – Andhra Pradesh, Karnataka, Kerala, Tamil Nadu and Telangana. In the first phase, Idea’s high speed 4G Network will be available across 75 Towns in Southern India.

Major towns where Idea 4G services have gone live today are – Kochi, Hosur, Kadapa, Malappuram, Madurai, Mysore, Rajahmundry, Tiruchirappalli, Tirunelveli, Tiruppur, Vijayawada and Vishakhapatnam, while Belgaum, Calicut, Cuddalore, Chitradurga, Guntur, Kakinada, Kanchipuram and Trichur will follow by 31st December 2015. Idea will rapidly expand 4G services in all Southern India metros and large towns including Bangalore, Chennai, Hyderabad, Trivandrum, Mangalore and Coimbatore by March 2016.

Idea is also gearing to launch 4G LTE services by March 2016 in other key markets namely, Madhya Pradesh & Chhattisgarh, Maharashtra & Goa, Punjab, Haryana, North East and Orissa, in a phased manner. By June 2016, Idea’s 4G footprint will cover 750 cities across 10 telecom circles.

Idea Cellular currently holds 1800 MHz 4G spectrum in these 10 Telecom circles which cover 50% of telecom market but over 60% of Idea’s gross revenue. Additionally, Idea has recently signed an agreement with Videocon Telecommunications Limited for acquiring ‘Right to Use’ 1800 MHz spectrum under ‘Spectrum Trading Agreement’ in two of its key telecom leadership markets of Gujarat and Uttar Pradesh (West). Post completion of this transaction, 4G services will be extended to 12 service areas, covering 75% of Idea’s revenue base in the country.

Idea customers with 4G devices in these 75 towns can now start experiencing superfast speeds by simply upgrading their existing SIM cards to new 4G SIM cards. The company is also offering attractive subscription plans to digital content including a wide range of the latest Music, Movies and Games. Idea has also partnered with leading handset manufacturers and e-commerce retailers for special data bundling offers on new 4G smartphones.

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