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You and your husband are heading out for dinner with your girlfriends when he gets offered last-minute tickets to an All Blacks game.

Does he stay for the girl's night, which has been planned for weeks, or ditch you for the rugby?

A new survey by Speight's, conducted on New Zealand men aged 18 to 65, hoped to answer that question while also providing an insight into the Kiwi male's psyche.

One of the questions asked was whether men would choose to take a last-minute ticket to an All Blacks game over a previous engagement with their wife and her friends.

Just over a quarter of men said they would go to the game, with two even saying they would fake an illness and then sneak out.

However, women will be pleased to note that 59.1 per cent would forfeit the tickets in favour of keeping their word and going to the planned dinner.

Southland men were the only group to pick going to the game ahead of the previous commitment, with only 33 per cent saying they would go to the dinner.

The survey showed 65 per cent of men rated family as being the most important thing to them.

Respondents rated money and friends as being more important than love, although love did come higher than work or beer.

Kiwi blokes showed themselves to be the honest type, with 97 per cent claiming they would pay the correct amount of money when buying from an honesty box.

They also liked to be helpful, with 84 per cent saying they would stop to help a stranded motorist.

Just over 87 per cent of Canterbury men said they would stop for a stranded motorist, which was above the national average.

The best regions to be stranded in a car were Nelson, the West Coast and Waikato, where 100 per cent of men said they would stop to help.

The male camaraderie did not extend to deck building, with almost half of the respondents nationwide saying they would not offer to help their neighbour build a deck.

If you were after a cool one after all that deck building, do not head to Waikato, Tasman or Otago. The men in those areas were found least likely to buy enough beer to share with mates, choosing instead to buy just enough for themselves.

Cantabrians lagged behind the national average for being good neighbours and friends. Only 57.7 per cent of Cantabrians would help their neighbour build a deck and 67.6 per cent said they would buy enough beer for their friends as well.

Speight's spokeswoman Anna Gestro said it was "good to see most Kiwi men have their priorities in order".

"The Speight's survey is a small insight into the Kiwi male psyche, but it's heartening to see that in a world full of choices and short on time, most Kiwi men have their feet firmly on the ground and know what really matters most to them," she said.