Most positively talked about brands among Millennials in the UK 2018

Which of the following brands have you talked about with friends and family in the past two weeks?

This statistic shows the results of a survey on the most positively talked about brands among Millennials in the United Kingdom (UK) in 2018. Video streaming service Netflix ranked first, with 76.5 percent of respondents stating that they had talked favorably about the brand. Music streaming service Spotify and clothing retailer Primark came in second and third place with 72.9 percent and 71.2 percent of respondents reporting to have discussed these brands positively within the last two weeks.

Show more

Which of the following brands have you talked about with friends and family in the past two weeks?

Description

Source

More information

This statistic shows the results of a survey on the most positively talked about brands among Millennials in the United Kingdom (UK) in 2018. Video streaming service Netflix ranked first, with 76.5 percent of respondents stating that they had talked favorably about the brand. Music streaming service Spotify and clothing retailer Primark came in second and third place with 72.9 percent and 71.2 percent of respondents reporting to have discussed these brands positively within the last two weeks.

Show more

Show sources information

As a Premium user you get access to the detailed source references and background information about this statistic.

Show publisher information

Release date

September 2018

Region

United Kingdom

Survey time period

September 2018

Age group

18-34 years

Supplementary notes

This question was phrased by the source as follows: "Which of the following brands have you talked about with friends and family in the past two weeks (whether in person, online, or through social media)?"

The source adds the following information: "YouGov’s rankings are based upon YouGov BrandIndex’s Word of Mouth metric, which measures whether a respondent has discussed a brand with friends or family (whether in-person, online, or through social media) in the past two weeks. They are then filtered by positive Buzz - to sift out those who talk well of a brand from those who don’t – and age, so that only 18-34 year-olds’ views are measured."

Source

Show sources information

As a Premium user you get access to the detailed source references and background information about this statistic.

Show publisher information

Release date

September 2018

More information

Region

United Kingdom

Survey time period

September 2018

Age group

18-34 years

Supplementary notes

This question was phrased by the source as follows: "Which of the following brands have you talked about with friends and family in the past two weeks (whether in person, online, or through social media)?"

The source adds the following information: "YouGov’s rankings are based upon YouGov BrandIndex’s Word of Mouth metric, which measures whether a respondent has discussed a brand with friends or family (whether in-person, online, or through social media) in the past two weeks. They are then filtered by positive Buzz - to sift out those who talk well of a brand from those who don’t – and age, so that only 18-34 year-olds’ views are measured."

Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.

Internet & Telecommunications

Social Media

E-Commerce

Online Video & Entertainment

Advertising & Marketing

Consumer Goods & FMCG

Alcoholic Beverages

Cleaning Products

Cosmetics & Personal Care

Food & Nutrition

Retail & Trade

Health & Hygiene

International Trade

Shopping Behavior

Sports & Leisure

Travel, Tourism & Hospitality

Business Travel

Leisure Travel

Accomodation

Restaurants

Society

Demographics

Economy

Education & Science

Politics & Government

Transportation & Logistics

Aviation

Rail Transport

Vehicles & Road Traffic

Water Transport

Learn more about how Statista can support your business.

Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.

Save statistic in .XLS format

You can only download this statistic as a Premium user.

Save statistic in .PNG format

You can only download this statistic as a Premium user.

Save statistic in .PDF format

You can only download this statistic as a Premium user.

Show source references

As a Premium user you get access to the detailed source references and background information about this statistic.

Show details about this statistic

As a Premium user you get access to background information and details about the release of this statistic.

Bookmark statistics

As soon as this statistic is updated, you will immediately be notified via e-mail.

Change statistics options

You need at least a Premium Account to use this feature.

Exclusive Corporate feature

This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.

Corporate Account

We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.