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Last month, the European Court of Justice ruled that Google has to remove specific personal information from search results when an individual has made a request for the removal of outdated or irrelevant information about them.

Aside from the usual ethical issues that everyone else is writing about on this subject, which have nothing to do with digital, I’d like to discuss things the things that I really think should be forgotten from the internet.

Search for native advertising on the Guardian and you’ll likely find this article.

The irony is almost unbearable. As Doug Kessler pointed out at FODM 2014 (all credit goes to Doug), he didn’t find the Guardian’s point of view on native advertising. He found this article in a paid-for position.

What does this mean for publishing and advertising? Keep reading and you’ll find my rules for succeeding with native advertising.

Companies are pouring billions of dollars a year into social media and influencer marketing campaigns, many of which target consumers on Facebook-owned Instagram, in an effort to parlay social engagement into sales.