Victoria's Secret Pink

In 2008, VS Pink, the fun & flirty little sister to Victoria's Secret, went to college — literally. It introduced the "Collegiate Collection" of licensed T-shirts, sweats, totes and underwear for 33 universities, ranging from the University of Michigan to Texas A&M to Harvard.

I was brought on board to concept original apparel graphics, develop copy and ultimately roll out hundreds of designs, all within weeks to bring to market before competitors.