5 Common Writing Clichés to Avoid for Better Content Marketing

Every piece of content we produce as marketers makes an implicit promise to our audience. From beginning to end, each asset that is researched, created and published should be interesting, relevant, help solve a current pain point. The content will be informative, easy to read and provide value.

“If you’re having trouble introducing a topic without going up to 30,000 feet, create specificity and 3rd party credibility by adding a statistic or quote.”

6 Steps to Content Marketing Domination

Whether you work in a large, complex enterprise or are a “solopreneur,” one of the biggest mistakes companies make with content marketing is trying to monetize the content before a loyal audience is built.

“To create media assets that depended on the permission to contact my audience, not the permission of a media gatekeeper.”