Hooray! Disney Charging More to Play at Parks!

The Walt Disney Co. (DIS) recently announced that it is pushing up ticket prices for its Florida & California theme parks. One day ticket prices are increasing from $2-$7 & vary for adults, kids and the time of one’s visit. I guess this is one way to increase revenues. This decision is not unlike your local government official coming up a “brilliant” idea for the City to raise funds by simply increasing or adding additional parking meters throughout or have them enforced for a greater time span as they know they can. It will be interesting to see how this change will affect families decisions or not. My guess is that Disney still has many families cornered because of their will to entertain and create memories and will continue to fork over the dough. However, at some point, you have to believe that increasing theme park tickets will not be the simple solution to increase revenue to hit targets for Disney.

Recently, Disney reported earnings on 2/6/2018 of $1.89, beating estimates of $1.633 per share. To learn more about The Walt Disney Company (DIS) and to continue to track its progress please visit the Vista Partners Walt Disney Company Coverage Page.

Increased prices at Disney parks in Florida, California

About the authorJohn Heerdink

John is the Managing Director of Vista Partners LLC. Mr. Heerdink has advised public and private companies in the Technology, Life Sciences, Cleantech, Energy, Mining & Minerals and Consumer sectors. In addition, Mr. Heerdink has worked with companies seeking a listing on public exchanges via IPO, reverse merger and assisted foreign issuers seeking a listing on a U.S. exchange. Mr. Heerdink has assisted small-cap companies to raise debt and equity capital for growth, consummated mergers and acquisitions and performed all other matters dealing with investor relations and business development. He maintains an extensive relationship base in the investment community, lending industry and investment banking industry globally. He has founded, co-founded or launched/relaunched the following financial related institutions: Heerdink Advisory Services, LLC, Tribe Public LLC, United Capital Partners LLC & Vista Partners LLC. He has also held management positions: First Union Brokerage Services (Now Wells Fargo), Merriman Curhan Ford & Co., RAF Financial Services, & Bristol Myers Squibb. He is based in the San Francisco office. Mr. Heerdink has held the following Securities licenses: Series 24, 7, 79, 65, & 63. Mr. Heerdink earned a B.A. from the University of Southern Indiana and was an honors symposium graduate.

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