BearingPoint acquires digital management consultancy Magenta Advisory

Amsterdam/Helsinki, May 26, 2015 – Management and technology consultancy BearingPoint (www.bearingpoint.com) has acquired Magenta Advisory (www.magentaadvisory.com), the leading independent management consultancy for digitalization of businesses in the Nordics. Magenta Advisory helps organizations create digital advantage and works with clients ranging from global multinationals to top local companies across a spectrum of industries, such as finance, high tech, telecommunication, media and retail. With this acquisition, BearingPoint expands its offerings in the area of digital transformation and accelerates growth in the Nordic region.

Digital is one of the most important elements of our firm-wide strategy that goes beyond the typical boundaries of industries, service lines, and countries. The acquisition of Magenta Advisory strengthens our digital transformation capabilities and furthers our aim of making our clients more competitive and better positioned for the future. We are very excited about the growth opportunities this new acquisition opens up for us in the Nordics and firm-wide.

Peter Mockler, Managing Partner BearingPoint

Magenta’s capabilities and service offerings match perfectly with the needs of our clients in the Nordics. Moreover, we share the same culture of an entrepreneurial, holistic mindset and are trusted advisors for our clients. Together we look forward to becoming the number one digital transformation consultancy in the Nordics.

Patrick Palmgren, Regional Leader for the Nordics at BearingPoint

For Magenta Advisory, this is a logical next step in continuing our rapid growth as the leading independent digitalization management consultancy in the Nordics. Our clients will benefit from even stronger consulting services backed by BearingPoint’s strong industry and technology expertise as well as scale in delivering digital transformation assignments. This will also bring new professional development opportunities for our consultants in a global environment. The company founders, including myself, are thrilled about this development and are eager to move the business forward!

Markus Huttunen, Managing Director of Magenta Advisory

Magenta Advisory was founded in 2010 and has averaged over 100 percent annual sales growth each year expecting revenues of 4.5 million euros in 2015. It grew from four founders into a team of 22. The firm’s service portfolio includes offerings such as digital and multi-channel strategy, customer journey design, agile marketing and growth hacking, big data and analytics, marketing automation, content marketing, lean business development and digital operational excellence, being delivered to prominent clients like Liberty Global, OP Financial Group, Kesko, Finnair, If, Sanoma, Alma Media and many more.

Magenta Advisory will continue to operate under its existing brand name through 2015, transitioning to BearingPoint on January 1, 2016.

About BearingPoint

BearingPoint consultants understand that the world of business changes constantly and that the resulting complexities demand intelligent and adaptive solutions. Our clients, whether in commercial or financial industries or in government, experience real results when they work with us. We combine industry, operational and technology skills with relevant proprietary and other assets in order to tailor solutions for each client’s individual challenges. This adaptive approach is at the heart of our culture and has led to long-standing relationships with many of the world’s leading companies and organizations. Our global consulting network of 9,700 people serves clients in more than 70 countries and engages with them for measurable results and long-lasting success.