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Dentsu Aegis Network Malaysia hosts all its brands under one roof

Dentsu Aegis Network Malaysia has brought together all 13 brands within the network under one roof to enhance seamless collaboration and maximise business opportunities across the group in its collective commitment to deliver innovative solutions to clients.

Meanwhile. as part of its corporate citizenship initiative, the new office launch was in support of Johor Area Rehabilitation Organisation (JARO), a non-governmental charitable organisation that serves as a rehabilitation centre and training workshop for the physically challenged, visually and hearing impaired, spastics and slow learners.

JARO’s mission is to empower the disabled community by offering employment opportunities as well as equipping them with handicraft skills in tailoring, basketry and book-bindery among others. Guests who attended the launch took home lovely handicrafts handmade by JARO members, courtesy of Dentsu Aegis Network.

Nicky Lim, CEO, Dentsu Aegis Network Malaysia said, “This is a significant milestone in the development of Dentsu Aegis Network Malaysia since its establishment here. Our global network’s ‘One P&L’ per country collaborative operating model has been a steering force in our performance in recent times, thus bringing all 13 brands and over 400 talents together is necessary. As one network in one market operating from one office and sharing one vision of innovating the way brands are built, the ‘Power of One’ will ensure that we stay at the forefront, and drive us to unleash a whole range of innovative and integrated solutions for our clients across the spectrum of media, digital, and creative communications, as well as sports marketing services.”

Dick van Motman, chairman & CEO, Dentsu Aegis Network Southeast Asia said, “What we do has never changed: we build brands and business through engaging with consumers. How we do it in a world where you can be everywhere instantaneously, always on and consumers are media too, requires different skill sets but above all, different mindsets. Agility and collaboration are key to this. The way we work and bring the best talent together seamlessly makes that come alive. We need to move at the speed of culture. And our work space is a reflection of this. Dentsu Aegis Network Malaysia is one of our flagship operations and I’m very pleased to see that under Nicky’s leadership they are once again manifesting this. ”

Nick Waters, CEO, Dentsu Aegis Network Asia Pacific said “Our operating model sees us manage all agencies in the Group as one business under one P&L. This incentivises cross-disciplinary teams of specialists to collaborate freely to develop and execute integrated solutions for clients, based on the right strategy for the client rather than what an agency wants to sell. Co-locating all our teams in the same building removes the geographic barrier to better collaboration. It creates new opportunities for our teams to create value together. This is central to our strategy and we have now co-located most of our businesses across the Asia Pacific region, delivering strong results for our clients and our business.”