Clarity

If you’ve ever had an idea, a plan or a ‘big vision’ you’ll know that that sometimes it can seem so far away and taking that next step seems like such a massive jump, you kinda just get stuck – Stuck on the same familiar and safe path that is too well-worn and really not fulfilling your desires, or taking your forward. I’ve been stuck – so stuck I feel like my legs were caught up in a big jar of sticky jam and my voice was coated in thick fog. I’ve spent many hours working my way through the fog and am only now slowly releasing my creativity to the world.

And now I’ve got a new and exciting path that will give you a clear step-by-step guide to propel you forward with fresh enthusiasm and confidence.

“I really need some clarity about how to communicate what I do”

As a brand consultant, this is what I frequently hear from frustrated business owners…

“How can I express my true and, also, the best version of myself online?”
“It seems like I’m competing against so many other people out there, how do I get myself seen and heard for who I really am?

If you’ve tried to build a web site, no matter how many fonts or templates you try, you can’t quite seem to nail you message, your ‘look’ your story, your difference. But you’re not about to give up because it’s way too important. It’s you in the world. It’s how people see you, your value, your place.

Creating a brand is not just a logo on the top of a page or web site…It’s a cohesive series of messages, experiences and visual cues that deliver your heart and soul, your purpose and your value. That enables you to show your true colours. That you feel confident putting out into the world.

If you’re constantly questioning your position against others in the marketplace; Your value, your place, your offering and you want to know that you are connecting with the people that need you the most and that you most enjoy working with….

You need a brand you love!!!…

In my last blog, I introduced you to the four step process of Brand Building and we looked at getting some clarity. How did you go? Today we’re moving into the next phase, FINDING YOUR BRAND ESSENCE.

As a brand consultant, my job is to translate visions into reality… and I really love getting into the minds of customers and digging deep until we do just that. I know that building a brand is not always easy, that’s why I’m focused on giving you real, tangible advice and information based on my 25 years working with people who want to be seen and heard. If you want to get your stuff out into the world, then there’s one thing you’re gonna need (amongst many other things…) and that’s something unique to help you stand out from the crowd!

There’s a lot of elements that need to come together to make a brand work, visually and effectively. Creating your brand essence is a core element in giving your brand heart

I have a little problem writing sometimes, not sure why, I think it has something to do with my topic – “SELF” Maybe I let mySELF get in the way.

Sometimes when I sit down to write, the voice in my head just pesters me, and I let it win! Ever have that problem? Hear yourself saying things you wouldn’t say to other people! So why are we so hard on ourselves sometimes???

I sat in the car on the way back from our lovely walk in Noosa the other day, and I said to my husband I’m trying to come with an idea for my blog. He said, what about ‘how to come up with an idea!’ Of course I said, no, because it wasn’t my idea!… But then I gave it some ‘thought’ and decided it was a good idea!

Happy New Year! I hope you had a refreshing break and are ready to get cracking into the new year with renewed vigour! Yes, no, maybe? Well ready or not, it’s upon us and we have a brand new year to start creating our dreams and developing our ideas. I, like many others, really don’t focus too much on New Year’s resolutions any more. I like to think that I am pretty clear about my direction and a new year is just a good time to Re-Commit and make sure I am clear about my path ahead.

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BRAND CLARITY CALL

Sandy Archer

Sandy is a brand creator, designer and artist. She has mastered the art of brand creation and works with passionate professionals helping them carve out a business, brand and life that they love. Her unique and creative products will help you manage the ups and downs of living a creative and adventurous life.