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Friday, February 13, 2009

* Quality and original content are what create the highest SEO visibility and rankings * A common SEO mistake is to use a 302 redirect instead of a 301 * Rewriting URLs can prompt Google and other search engines to index deep pages

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How bulletproof is your SEO campaign? Do you have all your bases covered? Are you getting the most organic traffic available? Smart marketers crave targeted, low-cost web traffic, especially in this challenging economy. When implemented correctly, a finely tuned SEO campaign has the ability to drive traffic efficiently, especially when compared to other forms of marketing.

However, many sites don't take full advantage of the power of a well-honed SEO campaign that has implemented both on-the-page and off-the-page SEO best practices. SEO is both an art and a science, and I view the science part as 90 percent of that balance, even though there is some debate on what true best practices include.

With that in mind, listed here are six common SEO best practices that are often overlooked. The techniques are usually quick and painless to implement and can have dramatic effects on SEO results."