The New Year to-do list for an SMB owner can be daunting. No doubt you’re thinking about myriad administrative and organizational needs relating to accounting and finance, staffing, your product and service roadmap for the year and more.

Considering a chatbot for your business? These interactive software products streamline processes while saving you time and money. They allow Sales and Service personnel to focus on higher value interactions. Read here to learn the benefits of these bots, their uses and how to start using them.

The contents of your CRM is among the most important data your company possesses. It is your inventory of current customers who may be ready to buy again. It is your list of potential leads who could convert at any time.

One of the most popular and inexpensive methods of digital marketing is email marketing. Email marketing has evolved over the years tremendously; automation tools are the latest innovative upgrade email marketing has experienced.

Marketing automation solutions provide modern marketers with the essential toolset to better manage leads and customer campaigns. But with so many solutions available to choose from, we’ve compiled in this article the different factors that should be considered prior to adopting a marketing automation software.

Email marketing has historically been an effective element of marketing campaigns. With changes to email marketing laws and rising concern around data privacy, it isn’t as productive as it once was. Read here how to update your marketing strategy for greater results in today’s marketplace.

Do you want to know how to implement an effective social media strategy? In this article, we discuss how defining your goals, creating valuable content, and engaging with your audience can revolutionise your social media marketing efforts. Read on to find out more.

To effectively manage a team, you must keep track of their activities. You can use your CRM to monitor your team’s productivity. It captures valuable data that aids managers in doing so. Read here how you can track and increase productivity by leveraging the metrics available in your CRM.

Marketing automation is not just a buzz-word anymore; if you don’t know what it really is and what it can really do, you are missing out. By using marketing automation tools, you can create smart and automated workflows to enhance productivity and deliver better prospect and customer experience.

The importance of customer service is paramount in the modern age. In this article, we shed light on how an improvement in the support department of a business can go a long way in ensuring better revenue streams. Some of the finest tips to provide a better customer experience are also shared.

Having a standardised sales process is of paramount importance for every business, but it can sometimes be hard to do. This article describes the steps that can be followed to make a standardised sales process and the different tips that can come in handy for companies looking to maintain an efficient sales cycle and to close more deals.

Act! Premium Plus offers subscribers the tools they need to quickly and easily adapt Act! CRM to meet their unique needs. Here are the top 5 reasons to move your subscription to the cloud for ultimate flexibility:

The article talks about the importance of marketing to international audiences and how a company’s efforts can go in vain if localisation isn’t made a top priority. Tips on how to start marketing your products or services to a global market are also shared.

Social media is one of the most powerful tools you have as a marketer. It can drive traffic to your website, supercharge your content marketing strategy, and connect you with influencers around the world.

One of the perks of having an Act! Premium Subscription is the inclusion of Act! web API or Act! Connect. This tool allows you to easily connect Act! to a variety of online apps so that Act! will be automatically updated with new information.

When done correctly, email marketing is one of the most effective ways to reach an audience. It allows you to communicate with potential customers on a personal level, in a location they visit practically every day - their inboxes.

The article begins by explaining what customer retention is and how it’s very important to retain customers for long-term success. It then mentions 5 of the most efficient customer retention tips and shows exactly how CRMs can make life easy for any business trying to better its retention rates.

Your SPF (Sender Policy Framework) record is a public DNS (Domain Name System) record that specifies the server(s) that you trust to send email messages on your behalf, such as those belonging to your web host or any number of third-party email service providers (ESPs), including Act! emarketing.

Version 2.0 provides an all-new user experience, built with users in mind. Perfect for the Act! user who is always on the go – Act! Companion allows you to stay connected to key customer details wherever you are!

The article explains what a sales pipeline is and why it is important for businesses of all size. It also explains how an efficient sales pipeline can be set up and how it can be used to predict the prospected business and improve the process of converting prospects into customers.

Maybe your business hasn't grown for several years; or perhaps it has grown, but at a snail's pace. It could be that your salespeople aren't able to effectively follow up on leads, or that when they do, they don't have the information they need to close.

In May 2018, a new EU bill named the General Data Protection Regulation (GDPR) will take effect. It will have broad-sweeping implications for businesses worldwide. Here you’ll find everything you need to know about what GDPR is, and how to cope with it in 5 practical steps.

As more shopping and communicating with customers happens online, it’s crucial to consider digital customer service so that consumers have the best possible experience when interacting with your small business online.

The article talks about some of the most common misconceptions present in the minds of people when it comes to CRM software. It’s also mentioned exactly why these beliefs are ill-formed and what should be considered while choosing on a CRM solution.

If you want your small business to grow and stay competitive, it's necessary to continually make adjustments and upgrades – not only to the products and/or services that you provide but to the tools you use to run your business.

Email marketing is still one of the most effective ways to not only reach your customer base, but to convert them into sales. Most people check their emails on a daily basis, and this provides businesses with an excellent opportunity to reach customers where they already are.

Consumers are increasingly savvy in the ways they conduct research on the internet, likewise they are increasingly more demanding of getting the answers to their questions as quickly and painlessly as possible.

Get a complete picture of customers who have not been contacted in a specific date range in a specific territory...and which ones have by using the Advanced Query and Group functions in Act!. It’s a unique way to take the Contact Activity function one step farther by pulling essential data to help your Sales Team know who they should reach out to.

Without customers, there would be no need to make products or provide services; marketing would be completely useless and all that work your company does to increase efficiency and bring down overhead would be moot.

Every interaction you have with a customer matters. From the ease of your ordering process to the expertise of your customer support agents, every time a customer has contact with a piece of your company it shapes their view of your entire brand and their relationship with you.

Email marketing is a powerful way to stay in touch with your audience, including both existing customers and new leads. Building a list gives the ability to reach out to your subscribers whenever you want.

Customer service is an almost universal aspect of modern business. Between the apps, web portals, online services and a simple desire to be available to clients, most companies have gone out of their way to have at least some form of help desk.

If you don't have a big marketing budget, then social media is a great way to build a base without spending a lot of money. Social media platforms are free to use, after all, and as a business you could potentially reach millions of people.

Email marketing might seem dated in this world of apps, smartphones, and social media we live in, but if email marketing didn't work then companies wouldn't use it. Nor would they spend so much time and effort on getting it just right.

To win when you compete with enterprise competitors, find a market niche they haven’t adequately served, craft your distinctiveness into a compelling story, and deploy a message the makes sense and resonates with your customers.
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Your sales team has been carefully trained to provide customers with everything they need in order to make purchasing decisions. The customer service team has training in making customers happy, going the extra mile for them so that they will retain their great opinion of your services.

If you're a solopreneur, someone who runs a one-person business, you face some special challenges. With no partners or employees, you're responsible for keeping everything running. This position has its benefits as well as its drawbacks.

In a world where even dog collars are Wi-Fi enabled, a smart online presence is simply not optional. Customers who live around the corner from your storefront will still find you by searching their smartphones or by asking their favorite mobile maps app to tell them how to get there.

Facebook is a virtual goldmine for social media marketers. The level of targeting that is possible with Facebook ads isn’t found anywhere else. It’s not limited to simply age groups, location, or interests -- here are six tips for creating extremely targeted audiences that will bring in high conversion rates.

Providing excellent customer service is a key differentiator for any business that wants to grow and thrive. Your Act! database is the foundation of excellent customer service, so when it comes your clients, put your service to the test by following the tips outlined below.

Social CRM: What is it? And how can businesses use it to raise their customer support game? We bare it all in this article. Our discussion includes various Social CRM strategies, as well as popular Social CRM platforms, that can help you separate yourself from the rest of the pack.

Each year, the Tempkin Group surveys 10,000 U.S. consumers to find out which industries have the best—and the worst—customer experience. The survey is conducted annually, but the results don’t vary much from one year to the next. This year was no exception.

A clean, centralized customer database can go a long way in ensuring that a company maintains the desired levels of efficiency, professional integrity and credibility. The article focuses on explaining how a customer database can be kept clean and what the possible benefits can be.

If you’re not sure whether your email marketing campaigns are delivering results, you need to ask yourself two questions. First, do you have clearly articulated goals and, second, are you effectively measuring progress towards those goals?

A business is a long-term commitment. You can't only think about the products you're going to offer and the customers you're going to target the day you open your doors or your website goes live. Conditions change rapidly in today's world.

When people start businesses, they usually think of them as long-term, if not lifetime endeavors. However, research shows that the average business lasts 10 years. At Act!, a large percentage of our customers have used our product for years and are still growing. What's the secret of business longevity?

While some people believe that email marketing is no longer effective, the evidence points to the contrary. The fact is, email is still one of the most powerful and economical ways to engage with your audience.

Email marketing works. It has the highest ROI of any inbound or outbound marketing strategy—4,300% according to the Direct Marketing Association—and 66% of consumers say they purchased a product or service after receiving an email marketing message.

Spamming is bad practice for email marketers. It’s bad because Internet Service Providers (ISPs) have internal controls that shift these emails from consumer inboxes to spam folders—which means most are never read.

Email marketing and social media marketing are both high-converting mediums that every business owner should be using. So it’s only obvious that combining the two is one way to create a very effective marketing machine. Here are five ways to integrate your social media and email campaigns.

The days when weekly email blasts were sufficient to push conversions and sales are long gone. Consumers have changed—they expect more from companies soliciting their business, and that starts with knowing who they are and what they want.

If you own a small or medium size business, you’ve probably received a lot of promotional emails. Some you liked. Others, you didn’t—like the one that promised to double your sales in 4 weeks, or the one with all the spelling mistakes in the subject line.

When thinking about the number of databases that you have, first ask yourself "where exactly is all of my data located?". Answer is, you most likely use a number of tools and mediums to store your data and the real question becomes "why am I not using a tool that does it all?"

Email marketing is one of the most effective and time-tested methods to find new leads and engage with your existing customers. With an email list, you have a growing number of subscribers you can send messages to whenever you want.

The best type of customer isn't the one who comes into your business one day and drops a load of cash. Nor is it the customer who strikes up friendly conversations, but rarely ends up buying anything. No. The ideal customer is the loyal customer; the regular who doesn't stray from your services just because someone mentioned a slightly better deal a town away.

Over the years, we’ve deployed Act! CRM into thousands of businesses across North America, and while there is always a myriad of challenges to implementing change in the workplace, one of the more common obstacles to overcome is user adoption.

If you want to grow your business and increase your customer base, you need to get smart and be creative with your email marketing approach. As a SMB, you must understand the latest email marketing statistics and best practices to help guide and improve your overall marketing strategy.

Do you suffer from procrastination? A lot of people do - so much so that there is an official National Procrastination Week. This article has 5 tips to help manage procrastination and show you how to do so with the help of Act!

Have you ever thought, “Why do I do what I do?”
Simply offering a high-quality product with more features or better service or a better price does not create difference. Differentiation happens in WHY and HOW you do it.
Take an eye-opening look at Start with Why by Simon Sinek.

Each year, the Tempkin Group surveys and rates customer experience across a wide range of 20 industries, including supermarkets, fast food, healthcare, internet service providers, and more. What the 2016 Annual Customer Experience Ratings survey found was alarming. While companies large and small are spending more than ever to make customer experience better, customers report that those companies are actually doing worse.

Branding is one of those concepts that’s difficult to nail down. Most businesses know they need a strong brand, but most don’t understand what that means or how to achieve it. Is your brand a logo, your packaging design, a slogan, or is it something more subjective; a perception your customers have about who you are, what you value and how you meet their needs?

No matter how good your product or service is, it is difficult to get your business off the ground without marketing. Here are some good marketing tips and strategies to help you market your small business efficiently.

Businesses looking for marketing solutions in today's technological age cannot help but see the potential for success in social media. Creating an account is free, and every time you make a post it has the potential to go viral. There's no downside!

While social media marketing is still in its infancy, it's definitely become too important for small businesses to ignore. In fact, social media marketing should be a central part of your overall marketing strategy.

Regardless of whether you want to see your data on your computer, iPad, smart phone or Mac (yes Mac!!) your Act! Database is so easily accessible; you can even get to your data when you don’t have an internet connection!

Smart small business owners know that in order to stay ahead of their competition, they must continually adjust their marketing strategy to take advantage of prevailing trends. Here are 5 tips for marketing your business in 2017:

Misalignment of your Sales and Marketing functions can often have terrible effects on your sales results. Check out our infographic and these 4 stats to learn why you shouldn’t miss the mark in terms of Sales and Marketing alignment.

Before getting started with any type of marketing campaign, it's imperative to figure out what kind of brand identity you are looking to establish. Below are a few questions to help get you started with evaluating your branding strategy.

In case you missed it, Swiftpage recently launched an all new connection for Act! Premium subscribers – Act! Facebook Ads powered by Tiger Pistol. I’m here to tell you the top 5 reasons you should be using it.

A changing customer base is never a threat. It’s always an opportunity for increasing customer loyalty and improved market strategy. What follows is a step-by-step process for reactivating your customer experience strategy.

Investing in the right tools can help you optimize other areas of your business as well. Maybe you’re just getting started and you don’t think you need a contact management tool yet, or you think you’re happy with just using Outlook. Here are the top 5 ways Act! outperforms Outlook:

Paid search is a valuable marketing tool that is often underutilized by small business owners. The idea of “paying” for leads can be daunting, but it doesn’t have to be. Here you will learn how to setup successful paid search campaigns that fit within your budget, help you grow your brand, and generate revenue.

I don't have to tell you...you already know it. Nothing drives sales better than knowing (and remembering) as much as possible about your customer. With just a couple quick clicks you can add pictures of your contacts to your Act! database.

The bottom line is, there is so much potential when it comes to social media because it’s still an underutilized platform for businesses. Invest in creating engaging content and tools now, and reap the benefits of loyal customers for years to come.

How do you find new leads? When do you submit your propsal? Which information do you need to record in your sales software? Our industry expert shares her tips and advice to get yourself into the habit of following the same steps every time you engage with a new prospect and succesfully close deals.

When you send emails to subscribers, you enter their personal space. If they take the time out of their day to read your email, then they expect to benefit from your message - either by receiving a promotion that interests them or, perhaps, learning something new.

You may have noticed that we are sharing tons of email marketing tips on the blog this month. If you’re new to email marketing, check out our Beginner’s Guide here. If you think you’ve found your groove, here are four more tips to help you maximize your efforts.

Email marketing or “E-Marketing” is a style of direct marketing that uses email to communicate a message to an audience. Email marketing can be described as anything from sending emails to enhance existing relationships between merchants and their current or previous customers, to encouraging customer loyalty, or to generate repeat business. Email marketing is also used with the purpose of customer acquisition or to convince current customers to make an immediate purchase.

When you own a small business, you often have to do everything yourself (especially if you are just starting out!). Chances are, you might not have much experience with most of the things that you have to do. Typically, you are just passionate about something and want to try to make a living doing it. All of the other things that come with running a business just need to get done. Marketing is one of the things you might not have any knowledge or experience with, and we’re here to help!

Building an email list can be hard. We’re here to help make it easier. As a marketer, or a small business owner, that is also a full or part time marketer, you know how important it is to stay in contact with your customers and prospects, in order to grow your business. A simulation done by HubSpot concluded that, on average, marketing databases decay by 22.5% annually. That means more than 1 out of 5 contacts is lost in just one year’s time.

Before you get started with email marketing, here are the most important things you need to know. There are more than just best practices when it comes to sending email – there are actual laws that can come with some substantial fines, (up to $16,000!) if you ignore them. These laws are named under the CAN-SPAM Act.

Earlier this month, we told you how more and more SMBs are relying on software to keep track of their customer and prospect data in order to better serve them, create life-long customers, and ultimately, grow their businesses. Especially now that there are so many affordable options out there – there is no reason you should not be taking advantage of all of the benefits provided by CRM tools.

Did you know that SMS is one of the quickest and easiest ways to stay top-of-mind with your customers and prospects? It’s true! According to a recent study by Dynmark, 90% of SMS are read within the first 3 seconds of receiving them! That means increased engagement and interaction with your customers, and being well on your way to creating a long-lasting, mutually beneficial relationship with them.

When deciding where to spend your marketing dollars, it's important to understand where your new customers are coming from. By tracking the lead source within your Act! Database, you can see how your customers find you, determine the marketing channels that are most effective for your business and where you should be investing your time and money.

Time! It's something that most of us are always looking for more of, whether it be finding more time to spend at home with your family, or having more time to get the work you need done – accomplished. In every person's life, there has been a point where they have struggled with this predicament, leaving them wanting nothing more than to have a few more hours in the day. In order to accomplish this, you need to have a plan – like the saying goes, “failing to plan, is planning to fail”.

Time management can be very hard for even the most successful entrepreneur, small business owner, or business professional. For someone starting out, it can be downright exhausting. Trying to figure out how much to take on, how long things are going to take, and how to get it all done is very challenging. So what should you do?

Now, more than ever, technology is playing a crucial role in relationship management. Many businesses rely on software or some application to keep track of their clients. The result is more efficient and more effective communications which are backed by data, rather than intuition.

Your relationship with your customers is the most important element of your business. You may have a great product or service and you’re likely selling it at a competitive price. However, if you don’t have a quality CRM tool at your disposal, your business is likely to suffer.

As a small business owner, you probably wish that you had more time to devote to your business. If you’re just starting out, you most likely work as many hours as possible, and likely find yourself wishing there were more hours in every day. You feel like you are successful, but you also know there is always room for improvement and growth. And some days you are probably left feeling like you could accomplish much more than you do.

We write and send emails to individual clients and prospects every day, but when it comes to sending a mass email to our contacts we often come down with writers block. We know it’s easy to do email marketing in Act!, but somehow it can seem overwhelming when it’s time for an email campaign.

If you’re just starting out as a small business owner, or if using contact management software is new to you – chances are you have prospect and customer information stored in a multitude of places (i.e. on sticky notes, various email accounts – personal or professional, your cell phone, etc.) and it can be quite the task to keep it all straight.

Do you use PayPal to offer your customers a more secure and easy way to checkout from your online store? With Zapier, you can make PayPal and Act! work together so that you can properly nurture your new customers and grow your business.

When choosing a new CRM system you face a major decision. You can either adapt your business processes to fit off-the-shelf software, or customize the software to fit your business processes.
There are pros and cons to each. But which is right for you?

Are you curious what your customers, the general public, or even people right in your neighborhood really think of your business? Set up a survey. SurveyMonkey makes it quick and easy, plus it has tons of useful features and targeting options to get answers from the people you’re most interested in – and then automatically adds new SurveyMonkey response contact data to a new contact in Act!.

Everyone's talking about the cloud as the place for storing data and running applications. Recently the direction of travel has certainly been in its favour, but is it the right choice when it comes to customer relationship management software? Some are staunch cloud advocates, while others will take some persuading that on-premise solutions aren't still the best option. But what’s the reality?

Customer loyalty and retention drive referrals and inevitably, revenue. Customer retention takes time to bear fruit and it is certainly worth investing your time and effort into it.
Here are three ways a CRM can help you increase customer retention.

If you already use Wufoo to build your online forms, chances are you know how easy it is to build forms to collect contact information from potential customers visiting your website. Now what if I told you there is a tool that will link your forms directly to your Act! Premium application?

Are you looking to take back time to focus on what you love rather than being bogged down by tedious tasks? Did you know that you can now connect Act! with many of the other online business optimization applications you are already using? Zapier makes this all possible. Start connecting your apps, automating tedious tasks, and making the most out of your contact management system today.

A Customer Relationship Management solution is a powerful tool that helps you collect, organize and understand key information about existing and would-be customers so you can do more and better business with them. Learn how to choose a CRM system that’s right for you.

It can be intimidating to start building your database if you are not sure how to begin. Or, if you already use a database, you may feel like you should be doing more to get a lot more contacts but are not sure how. Learn how to build, and buildup, your database in this post.

The owner of your company just asked you to send a notice to all of your customers to announce your new, refreshed website. Being the savvy marketing manager you are, you suggest using a combination of Act! email marketing and the easy-to-use Dynamic Groups.

Organizations often have a compelling business requirement to efficiently transfer customer data between multiple applications quickly and accurately. Act! v18.1 Premium for Web and Act! Premium Cloud now include that capability with its easy-to-use API.

Many Act! users think of Act! as just CRM software, which it is, however, but did you know it can also be a great project management tool? Here’s how you can use Act! to manage your relationships AND your projects.

Social media and Social CRM are changing the sales and marketing landscape. It behooves organizations to become savvy social media pundits to keep up with the changing online world. The changes occurring means changes need to happen in your sales and marketing efforts. Knowing your customer just got more interesting.

The new Act! Premium Contact Link helps you stay productive by interacting with Act! Contact details right inside of Outlook. This Outlook add-in ensures businesses can work smarter by always having the most up-to-date customer, supplier and prospect information at their fingertips without the need to switch applications.

Google Contacts, the address book built into Gmail™, lets you easily get all your contacts into one place so you always have the latest contact information to quickly follow up with your prospects and customers. Now, you can add new Google Contacts into Act! as new contacts so you can keep your sales process moving.

The new Act! Premium Contact Link helps you stay productive by interacting with Act! Contact details right inside of Outlook. This Outlook add-in ensures businesses can work smarter by always having the most up-to-date customer, supplier and prospect information at their fingertips without the need to switch applications.

Using your Act! database as an electronic rolodex and calendar is not a viable option, particularly if you find that contacts and opportunities are “falling through the cracks.” Follow these tips to transition your Act! database to a lean, mean, powerful CRM system!

I coach a small youth Rugby team, which along with my full time job as a VP of Swiftpage, takes a decent amount of planning to run well – certainly more than I could have imagined! In fact, a children’s rugby team can have (nearly!) as much of a need for tools like Swiftpage as a company does.

With all-new subscription plans, flexible deployment options, and exciting new features to help you grow your business, Act! is better than ever. If you’re not on the latest version of Act!, you’re missing out!

Just because you love your business doesn’t mean it’s always easy to sell your company’s story to the world. These days, it seems we face an ever-increasing stream of advertisements—in our social feeds, in our inboxes, and across our favorite websites, making it difficult for any one company or product to stand out from the noise.

It’s here! Act! emarketing has been refreshed with an all-new template editor, making it easier than ever to reach your customers and prospects with customized, professional emails. Here are some of the new features you’ll find in the new template editor…

Anybody who’s ever run a PPC campaign on a tiny’ish budget knows how easy it is for costs to get a bit crazy. You know you don’t want to spend a lot of money, but results are needed as soon as possible, so you feel stuck. It can seem like there’s not much that you can do and that there’s very little room for error. But from experience, I can tell you that you only feel this way because you have not realized that there is a better way.

In this second video of our Act! on Values series, we focus on the value of time and how you can use Act! to increase productivity and drive ROI. How much time do you waste each day in activities that tax your productivity? Just think, if you could save just 15 minutes each day, you would end up saving a full day every month.

We all know that email is a critical piece of the marketing puzzle. It’s often thought that your email list is THE most important marketing asset you have. Are you looking to start sending emails to your customers, but not sure where to start? We’ve got you covered. In our ultimate checklist, we break down the 4 steps easy you need to successfully build your email list.

Have you ever delivered a great joke to the wrong audience? Or crafted an amazing email with a brilliant marketing message, only to find your audience wasn’t listening? The key is understanding your audience—who they are, what they value, and when the best time is to communicate with them. Statistics show us that relevant emails drive 18 times more revenue than broadcast emails—who doesn’t want that?

Today’s marketing landscape is complicated. One day, outbound marketing is vital. The next day, inbound marketing is seen as the way to build brand and lead generation. One thing is for certain—effectiveness in marketing now relies on heavily on getting the right information to the right person at the right time. But that can be hard. Here are some simple, data-based points on how to improve your current practices.

We’re excited to announce the release of the much-anticipated multi-user features in Act! Cloud Essentials. This multi-user option allows the account owner to bring their team members together on one platform to manage their contacts, email marketing campaigns, and to schedule activities.

Thriving business owners know success doesn’t happen overnight. It takes perseverance and the right attitude. During Small Business Week, celebrate how far you’ve come by embracing the small changes you make now to help build the bigger dream for the future. Here are a few “small” tips every small business can incorporate or build on that are not only simple but are easy to implement on a budget.

Branding is an important area of business growth and development that is often overlooked. Whether you are a new business, or have been at it for a while, developing an effective branding strategy can give your business an edge over competitors.

The next release of Act! Cloud will bring you a big update to one of the cornerstones in our suite of productivity tools: Activity Cards. These let you track your past and future meetings, calls, emails, transactions, and notes.

Just because you love your business doesn’t mean it’s always easy to sell your company’s story to the world. These days, it seems we face an ever-increasing stream of advertisements—in our social feeds, in our inboxes, and across our favorite websites, making it difficult for any one company or product to stand out from the crowd. So, how do you do it?

When most of us talk about email marketing, we’re talking about conversions, user experience, analytics, and making the most of the data. What we should be talking about is how the email itself conveys and reflects upon our brand. We’ve stamped a logo on the email and included a link to our website. Good enough, right?

Act! v17.1 continues to deliver on the promise of enhanced, intelligent emarketing fused with the best of contact management. With key improvements to automation and configuration within Act!, it’s now easier than ever to manage your daily tasks.

Every year, you promise yourself that this will be THE year you “get it together.” Despite your best intentions, more often than not, you lack the tools needed to be successful. The latest version of Act! is the time-saving tool that empowers you for success, and below are 3 strategies to achieve new goals, manage work-life balance, and help you focus on your priorities. Here is to making 2015 the year it all comes together.

Albert Einstein famously said, “The definition of insanity is doing the same thing over and over again and expecting different results.” But what if you do the same thing over and over again and want the same results? I’d call that a solid process. How about automating it?

Let's face it, sometimes there just aren't enough hours in the day. You have a to-do list a mile long, you're juggling multiple calendars, and struggle keeping on top of it all. More time is spent figuring out what needs to be done than is spent actually doing it.

One of the most popular New Year’s Resolutions is “Get Organized” – is that one of your goals this year? If it’s time to throw away the sticky notes and untie those reminder strings on your fingers, Act! can help. At its core, Act!

Like many, I struggle finding enough hours in the day to get everything done. I work late, travel often, spend too much time in my inbox, and often not enough time with my family. Finding the right balance between work and family is critical to my health and happiness.