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When you land on a website, do you end up reading all of the text on the page? The chances are, you don’t. Only 28% of written website text is read on average. So why not put an explainer video on your site? It could be an easy way to convert more visitors into customers. So, how do you create an explainer video that will increase your conversion rate? In order to help you out, I’ve created an infographic that breaks down the process of creation of the perfect explainer video.

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