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Madhuri Dixit's 'Dedh Ishqiya' earns 10 crore

‘Dedh
Ishqiya’ is a dark comedy cum thriller movie directed by Abhishek Chaubey. The
lead casts of the movie are Naseeruddin Shah, Madhuri Dixit, Arshad Warsi and
Huma Qureshi. The movie is jointly produced by Raman Maroo and Vishal
Bharadwaj. The movie released on 10th January collected 10 crore.

The
movie opened up on Friday with a slow response. It collected only Rs. 3.75
crores on its opening day. The first day collection indicated that movie did
not appeal masses. The movie marks the comeback of Madhuri Dixit after her lead
role in 2010 in ‘Aaja Nachle’.

The
movie did a better business in the northern part of the country. The reason can
be attributed to the Urdu language used in many scenes of the movie. On the
second day of the release, word of mouth worked in favor of the movie and the
business surged a little better and collected Rs. 4 crores on Saturday. On
Sunday again, the movie collected about Rs. 3 crores. The gross of the weekend
business for ‘Dedh Ishqiya’ pecked at Rs. 10 crores.

“The
film picked up, but it is not up to the mark. It has done a business of
approximately Rs.10 crore all over India”, said Rajesh Thadani of Multimedia
Combines.

On
Monday, Puneet Sahay of Spice Cinemas said, “It did very well during the weekend.
Today (Monday), it did drop but it will pick up in the evening shows. It will
do better in the week as only mature audiences are coming to see the film.”

According
to another report, the movie collected Rs. 5 crores on Sunday, thus grossing
the weekend business at Rs.12 crores.

Karan
Johar watched the premiere of the movie and poured words of praise through
twitter. He wrote, “#DedhIshqiya is a marvel of a Movie!!! outstandingly
written and brilliantly performed!!! Go make it your weekend watch guys!!!
(sic).”

Later
SRK also tweeted, “Hearing such wonderful things about Dedh Ishqian. And today
per chance bumped into Naseer bhai & the beautiful Madhuri. Want to see it
NOW!! (sic)”

Movie
business analyst Taran Adarsh wrote, “#DedhIshqiya has had a slow start, but
carries strong word of mouth. Should pick up towards evening shows.”

He
later also wrote, “#Dedh Ishqiya witnessed escalation over the weekend. Biz
grew with each passing day.”

‘Dedh
Ishqiya’ got rave reviews in Pakistan. Hiren Gada, Director of Shemaroo
Entertainmant said, “Dedh Ishqiya' is an extremely entertaining and funny film,
laced with twists and turns. This is the key factor drawing audiences to see
the film. In addition to this, the content, story, treatment and the entire packaging
connected with the audience.”