Drinkaware launches new mobile site following 200% increase in mobile traffic

Drinkaware has launched a new mobile website, after figures showed a 200% increase in mobile phone traffic from 2010 to 2011.

Analysis showed most people visited Drinkaware.co.uk from mobiles before or during a night out and the morning after, so the new mobile site’s features are customized to switch between day and night content.

Day features include facts and advice on hangovers, the effects of alcohol and alcohol poisoning; while night features include facts and advice on driving and the legal limit, how alcohol affects your sleep and the units and calories in alcohol.

Chris Sorek, chief executive of Drinkaware, said:“We know that people accessing our website from mobiles on a night out or lying in bed with a hangover want quick and easy access to the facts and advice about alcohol.

“Behaviour change is at the heart of Drinkaware’s approach. Our new mobile site allows you to access tips and tools on the move to help change your behaviour and think about the long term health impact of your drinking. Whether you are buying alcohol in a shop; bar, pub or club; or feeling sorry for yourself the morning after; Drinkaware’s mobile site is with you whenever you need it.”

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