U2 inspired Incentive

Creating a fan club of the brand by connecting people with music and Irish culture! U2 concert was a cherry on top of the project’s success.

Client DIY NetworkType of Event Partners' rewards tripOur Role Creation of 4 memorable days, that focused on introducing the delegates to the amazing Irish culture. We saw Belfast from new angles, we dined in the oldest pub of Northern Ireland; we experienced Downpatrick, Castle Ward and Slane – so well known for the Game of Thrones highlights. We tasted Irish Whiskey and toured around ancient castles. We finally learned all about Guinness making, we became experts in pouring a perfect pint, we sang and danced with Irish dancers on the stage. And of course the main surprise of the trip was the infamous U2 concert and the front row seats for the entire group! We are now all connected to the amazing DIY network by forming the fan club of Ireland and Irish music.

Thank you to the organisers for the seamless and exciting event. We are already missing Ireland and Jekaterina :)