Monday, 22 April 2013

New Creative Project to help Preserve the Traditional Way of Life in the Ifugao Region of the Philippines

A group of artists and social entrepreneurs are hoping to preserve the traditional way of life in the Ifugao region of the Philippines, through a new creative project funded through crowdsourcing site Kickstarter.

Ricefield Collective, a creative social enterprise based in Ithaca, New York, aims to produce a collection of stylish hand-made knitted products from the Ifugao region, while providing a much-needed supplemental income to the local community.

British artist Anna Maltz, the project’s design director, will stay in the village of Ujah for three months, to teach local women the art of knitting and to oversee the communal production of the group’s first collection. “By teaching them how to knit and by making a market for the things we knit together, we hope that we can bring an alternative income stream to them, in order for them to stay where they want to stay,” she told ABS-CBN Europe.