Lacoste Sold Every Second Worldwide – Get the Real Deal

Lacoste is one of the most in demand designer brands, which is why consumers need to be aware of counterfeit goods.

The news that £1m counterfeit designer goods, including Lacoste clothes, were given to homeless people highlights the scale of the fake designer clothing market. It isn’t surprising that big brands like Lacoste are so sought after, the Lacoste brand demands a lot of attention thanks to its quality and style. And although the homeless may have benefited from the counterfeit Lacoste clothes, counterfeiting is far from a victimless crime.

Fake Lacoste Recycled for Homeless

Trading standards officials have warned that fake designer goods are often the result of criminal gangs who are likely to have their fingers in a number of illegal activities, such as drugs, weapons or people smuggling. Buying fake Lacoste is putting money into the hands of organised criminals. The fact that an estimated two genuine Lacoste items are sold every second somewhere in the world indicates how big the fake designer market is. The fake goods seized and passed onto a homeless charity have been ‘rebranded’ so that no trademark laws are broken. As well as Lacoste, fake Adidas and Nike trainers alongside Calvin Klein and Ralph Lauren clothes were all seized. Rebranding the items means the clothes and shoes seized could be put to good use.

A Sought After Brand

Lacoste has a wholesale turnover of 1.5 billion Euros making it one of the most successful designer brands. The chairman of the Lacoste board is still a Lacoste family member – Michel Lacoste. The brands closeness to the founder of the brand, Rene Lacoste, is seen to be integral to its on-going success with the Lacoste family retaining a 65% share of the overall company. The Lacoste brand has a presence in 113 countries with influential markets in America, France, Italy, Spain and of course the UK. What keeps Lacoste vibrant and sought after is the limited and selective distribution of the brand. But it’s all these lucrative qualities that make it a target for counterfeiters. If you’re looking for the real deal, shop for Lacoste at Footasylum.

Lacoste at Footasylum

Find a fantastic range ofLacoste footwear and clothing at Footasylum. We love the crocodile brand and we have a wide range of the latest Lacoste clothing at great prices. Buy Lacoste alongside other top quality brands such as Nike, G Star and Fred Perry. Browse and buy securely online today or call us on 08442090804 to find out more.

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