This Promotion for Volkswagen City Emergency Brake Uses Comic Violence

In an effort to promote Volkswagen's City Emergency Brake, the car manufacturer commissioned a series of beautifully illustrated ads. The print ads feature potential auto accidents designed like a comic book. Each illustration has a different action word combined with puffs of cartoon smoke. Words like 'Almost,' 'Close' and 'Nearly' are emphasized in the ads. Below the visual is text that states "Volkswagen City Emergency Brake. Automatically stops you car between 5 and 30 km/h."

The ads were designed by British ad agency Adam&Eve DDB for Volkswagen. Adam&Eve DDB created the ads to get across how important emergency brakes can be. By showing comic book violence, the ad agency is making a very strong statement about the potential for emergency brakes to save your life.