Converting from awareness to interest

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Find out what you can do to move a prospect from awareness to interest in the marketing funnel. Plus, hear how prototypicality plays a role in helping customers feel comfortable enough to take the next step.

- Advertising has to be compelling enough…to bring a prospect into the funnel, but then, from there,…that first touch point must be effective enough…to prevent them from exiting the funnel.…This can be done a multitude of ways.…For starters, you may need to have a long duration…of repetitive awareness.…You continue to stay present with the customer…and once they're in your market,…then can recall your brand.…Or, you may need to have…a very compelling advertising campaign…that engages your audience right away…and pulls them in immediately.…

Regardless, it's crucial that you also consider…that experience as they move from awareness into interest.…Are you set up to handle that?…If you create awareness improperly,…by misrepresenting your product,…setting the wrong expectation,…or having a bad landing experience,…someone comes into your funnel confused,…and they'll quickly back out.…If you create great awareness,…but the consumer lacks the trust that they need,…they're not going to be ready to move to that next step,…

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Released

1/16/2018

Your goal as a marketer is to turn prospects into buyers. But there's a lot more than conversion to consider when talking about marketing. That's why the marketing funnel is such a popular representation of the customer experience. The funnel is the foundation by which we understand the customer's journey on the path to purchase. It's a model all customers experience and it's incredibly important to your marketing foundation. In this course, expert Brad Batesole demystifies the marketing funnel and shows how to use it as a tool to help your campaigns succeed.

Learn about the five unique segments of the funnel: awareness, interest, desire, action, and loyalty. Explore touchpoints and discover how to create campaigns that drive customers through the funnel. Plus, find out how to improve the performance of your funnel, and evolve it to meet the changing needs of your business and your buyer.