How do we augment our ability as humans to set objectives? How do we observe that process? How do we gain insight into hidden aspects and drivers of setting intention? How do we recognize our own framings? How do we re-frame? If the Anthropocene Epoch means anything, it is that our own emoto-cognitive lenses make all the difference.

rame building captures what roles are played by social and structur- al factors in the media system and by the characteristics of individual journalists in influencing the production and modification of frames

if packages and their elements are essential tools, then it makes a considerable difference that some are more readily available than others. Making sense of the world requires an effort, and those tools that are developed, spotlighted, and made readily accessible have a higher probability of being used

i.e. the most available and accessible frames are the most likely to influence public opinion

Interpretive packages: the clusters of metaphors, catchphrases, visual images, moral appeals, and other symbolic devices that characterize the discourse around a policy issue, giving meaning to relevant events.

Packages frequently have sponsors, interested in promoting their careers. Sponsorship is more than merely advocacy, in- volving such tangible activities as speech making, interviews with jour- nalists, advertising, article and pamphlet writing, and the filing of legal briefs to promote a preferred package

Sponsor activities: speech making, interviews with journalists, article and pamphlet writing, etc to promote a specific package, usually based off of some collective agenda. Sponsors could be organizations, political parties, activists, companies, etc and often employ PR specialists.

Media packages.-We suggested earlier that media discourse can be conceived of as a set of interpretive packages that give meaning to an issue. A package has an internal structure. At its core is a central organiz- ing idea, orframe, for making sense of relevant events, suggesting what is at issue

Each system interacts with the other: media discourse is part of the process by which individuals construct meaning, and public opinion is part of the process by which journalists and other cultural entrepreneurs develop and crystallize meaning in public discourse.

Media discourse (framing) and public opinion are parallel processes: each informs the other, but the relationship should not be seen as causational

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The manner in which we isolate supposedly discrete "figures" from their surrounding "ground" is also manifested in the way we come to experience ourselves. 52 It involves a form of mental differ­entiation that entails a fundamental distinction between us and the rest of the world. It is known as our sense of identity.

Evokes Csikszentmihalyi and Rochberg-Halton on developing a sense of self.

The need to substantiate the way we segment time into discrete blocks also ac­counts for the holidays we create to commemorate critical transition points between historical epochs 112 as well as for the rituals we de­sign to articulate significant changes in our relative access to one another-greetings, first kisses, farewell parties, bedtime stories. 113

Rituals also have temporal qualities that help to make sense of socially constructed times/events.

Most of the fine lines that separate mental entities from one another are drawn only in our own head and, therefore, totally in­visible. And yet, by playing up the act of "crossing" them, we can make mental discontinuities more "tangible." Many rituals, indeed, are designed specifically to substantiate the mental segmentation of reality into discrete chunks. In articulating our "passage" through the mental partitions separating these chunks from one another, such rituals, originally identified by Arnold Van Gennep as "rites of passage,"107 certainly enhance our experience of discontinuity.

Rituals help connect the frame to the spatial qualities of the mental models we create to understand complex ideas.

Nonetheless, without some lumping, it would be impossible ever to experience any collectivity, or mental entity for that matter. The ability to ignore the uniqueness of items and regard them as typical members of categories is a prerequisite for classifying any group of phenomena. Such ability to "typify"106 our experience is therefore one of the cornerstones of social reality

Classification is the mechanism for making sense of disparate objects through the process of lumping and making differences invisible.

Like them, all frames basically define parts of our percep­tual environment as irrelevant, thus separating that which we attend in a focused manner from all the out-of-frame experience44 that we leave "in the background" and ignore.

Evokes Geertz' advice in ethnographic thick description to focus on the details in order to make sense of the situational context and place people/events in an interpretative frame.

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he
anti-relativists counter that the very notion of a
“faultless” disagreement is incompatible with our common
understanding of what it means to disagree. It is a hallmark of
disagreement, as commonly understood, that the parties involved find
fault with the other sides’ views.

If well-informed, honest and intelligent people are unable to
resolve conflicts of opinion, we should, some relativists argue,
accept that all parties to such disputes could be right and their
conflicting positions have equal claims to truth, each according to
their own perspective or point of view.

Defenders see it as a harbinger of tolerance and the only
ethical and epistemic stance worthy of the open-minded and
tolerant. Detractors dismiss it for its alleged incoherence and
uncritical intellectual permissiveness.

Relativism, roughly put, is the view that truth and falsity, right
and wrong, standards of reasoning, and procedures of justification are
products of differing conventions and frameworks of assessment and
that their authority is confined to the context giving rise to them

Definition, find a twist on this to frame the way I want, at first what seems like a beneficial definition, but one I can reframe and redefine when I need to

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hird, at this juncture, control is being equated with visibility and visibility with personal security. But how these individuals are made visible matters for both privacy and security, let alone the politics of conflating refugees, migration and terrorism. Indeed, working with specific data framing mechanisms affects how the causes and effects of disasters are identified and what elements and people are considered (Frickel 2008

A finer point on threat surveillance that stems from how classifications and categories are framed.

This also gets at post-colonial interpretations of people, places, and events.

“It is also important to note that what we are doing now is in some ways fulfilling a number of longstanding principles that other presidents have always talked about.”

Neomi Rao, newly confirmed administrator of White House Information and Regulatory affairs attempts here to renounce personal ownership of deregulation efforts instead framing the current move as the continuation of an existing motion present in previous leadership. She attempts to insure the rational saliency of deregulation through this logic of a theoretical continuum.

"Banning Baby Jesus" is an interesting way to phrase the subject of this fake news article. Certainly, using the word "banning" is meant to elicit stronger, negative feelings about what is being done. Also, phrasing the alleged action in terms of banning "baby Jesus", as opposed to say, banning "the nativity scene" is also a way to elicit stronger, negative feelings.

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The challenge is that while biologists best understand the questions that can be addressed using the atlas, they may not always possess the computational and mathematical skills needed to conduct sophisticated analyses of such data files. For this reason, biologists generally collaborate with computational scientists. It is not always clear, though, what is the best way to frame the analysis.