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Cynthia Fowler says it’s peer pressure that makes her do it. She (semi-secretly) sits at her office computer waiting for the fashion sales to begin. Starting at 11 a.m., she darts from website to website, unable to resist the lure of flash sale sites such as Haute Look, Ideeli, and My Habitat. She confesses that eating is an afterthought. Her lunch hour is for shopping. While she’s still binging on flash-sale sites, other shoppers may be tiring of them.

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