Sky Sports partners with Twitter for Deadline Day

As the Premier League’s January transfer window reaches its final hours, Sky Sports News HQ will offer more ways than ever before for football fans to stay up to date with the latest news.

Sky Sports is partnering with Twitter to deliver a global live stream from the Sky Sports Newsroom on January 31st at 12-1pm, 5-6pm and the final hour from 10-11pm on Deadline Day. Fans will be able to watch the live coverage and the best of the live Twitter conversation on the go at deadlineday.twitter.com as well as skysports.com and on the Sky Sports app. The use of live streaming for three separate hours on Twitter will also drive fans from social media to follow the stories across the channel and other Sky Sports platforms throughout the day.

Sky Sports Director of Digital Dave Gibbs added: “The heart of Deadline Day is the fantastic reporting team and a newsroom that delivers incredible stories of improbable transfers all football fans are craving. Our job is to package the fascinating stories across all the platforms we have so that fans can decide the best way for them to follow the news, whether that’s watching Sky Sports News HQ, live streaming on Twitter, or across our apps and website.”

Twitter COO and CFO Anthony Noto commented: “We are thrilled to collaborate with Sky Sports to give fans on Twitter another way to watch and discuss the day’s top rumours and deals as they unfold live, all on one platform.”