The rest is for a statewide buy on Fox News, with a few thousand dollars scattered across the Salt Lake City, Denver, Billings, Idaho Falls and Rapid City markets, which all spill into Wyoming.

Cheney is challenging incumbent Sen. Mike Enzi in a Republican primary. A Republican poll conducted for a super PAC that has been running ads against Cheney, shared with POLITICO on Wednesday, puts Enzi ahead by 52 points, 69 percent to 17 percent.

The winner of the Aug. 19, 2014, primary will not face a serious challenge in the general.