“Talking at the MediaGuardian Edinburgh International Television Festival, Vint Cerf – one of the handful of researchers who helped build the internet in the 1970s – said that the television industry would change rapidly as it approached its “iPod moment”.

“YouTube will introduce advertising into video clips today for the first time as the world’s most popular video- sharing website tries to justify its $1.65 billion (£832 million) purchase price.

“Twenty seconds after a clip begins, a transparent advert appears in the bottom fifth of the video for a further 15 seconds. Clicking on the image overlay plays the advert, but if ignored it simply disappears.

Google has announced new functionality for Google Maps – Emdedded maps, which allows blogs and websites to embed the funcionality of Google Maps by simply copying a snippet of html in the same way YouTube does for videos.

The New York Times has an article looking into the marketing campaign for TIAA-CREF.

“A LARGE marketer of financial services is seeking to become the master of a domain name.

“TIAA-CREF’s “Manifesto” Ad The marketer is TIAA-CREF, which is making a significant change in its advertising that plays up its status as a nonprofit organization. The campaign, getting under way this week, signals its intent by focusing on a new Web site, powerof.org.

The auction allowed people at the venue and anyone online to bid real time while also providing high quality and stable video and sound feeds of the auction room. The staff did an excellent job of keeping up with the auctioneer and the bids from bidders both online and in the room.

This meant all the information needed to bid was displayed on a single web page anywhere in the world making it almost as good as being in the auction room and without the cost of getting there.

Other improvements on other auctions included no fee for absentee bidding and the first bid met the reserve, which moved the auction along much quicker and removed the worries of people bidding to just below the reserve to promote their names.