HONDA (DIR CUT)

Honda and RPA collaborate with Lernert & Sander for their Summer Clearance campaign. RPA, known for always pushing the envelope, approached us because of the element of surprise and intrigue that always surrounds Lernert & Sander's work. The foundation of the work starts with the question "What if this was an installation?" Add to that concept their fashion sensibilities and art direction and its always exciting to see what conceptually evolves from their minds. And in this case, the idea was how can we play with the circular keeping in mind that every shot is meant to be an installation?

LERNERT & SANDER

Based in Amsterdam, Lernert & Sander are known for their wry, frank approach to image making, often using fashion and design to subvert everyday objects and situations. They have produced both still and motion work for a number of international clients, including COS, Brioni, Gilette, Verizon and Campari.

Having begun separately as an individual director and art director, the pair decided that it would be more fun working together and began collaborating on art projects in 2007. Since their first video, Chocolate Bunny, was released later that same year, they've been busy creating commercial works, high-concept art films and installations that encapsulate contemporary art, filmmaking and simple but stunning art direction.