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When you hear the word organic, chances are you don't automatically think of marketing! In fact, organic marketing is one of the most effective strategies to grow your business long-term. Find out why and what it involves.

How do you define organic marketing?We like the definition we found in ondemandCMO's blog:the definition of organic marketing refers to the act of getting your customers to come to you naturally over time, rather than ‘artificially’ via paid links or boosted posts.

Why is organic marketing effective?Organic marketing is effective because it requires work. The time you put into crafting content for your newsletter, blog or social media channels will bring in better quality leads than a sponsored ad on Facebook because you are matching the expectation with the reality for your potential customer. It is a trust thing too, people get used to the style and quality of your work and steadily buy into that. It's authentic and that is why is it worth the wait.

What are some organic marketing strategies?Any marketing that is not paid for counts as organic marketing. This means that it largely revolves around content. It could be:...writing a blog for your website which incorporates your keywords....planning content for your Instagram feed that is slightly different to your Facebook channel....testing an A/B version of your email newsletter to achieve the best click through rates....going through your website and updating old information....building up offline and online relationships with other businesses.

What else can I do to build on my organic marketing strategies?As well as the baseline work on content and building your own network, there are other things to explore, such as:

Keeping on top of trends to be reactive in terms of new and relevant content.

Making sure you complete your full profile on social media channels to get as much information out there as you can.