FIFA World Cup Trophy Tour by Coca-Cola flagged-off on Monday with an official launch ceremony in London, with former FIFA World Cup winners Sir Geoff Hurst of England and Andrea Pirlo of Italy on hand to send the FIFA World Cup Trophy on its worldwide journey.

Soft drinks giant Coca-Cola announced on Friday an ambitious goal to recycle every bottle or can it produces by 2030.

The firm which operates in over 200 countries and markets more than 500 brands of soft drinks, juices, water and tea admitted its part in littering the environment and a responsibility to tackle the problem.

In a statement released by the company’s chief executive officer, James Quincey, he said “The world has a packaging problem and, like all companies, we have a responsibility to help solve it,” he said.

The Coca-Cola Company (TCCC) is set to roll out a new “spiral” Fanta PET bottle.

The new PET bottle which was designed by packaging firm Sidel is already available in some European markets but will be rolled out to other markets in the coming months, according to the packaging firm.

Coca-Cola launched three new variants of its popular Five Alive Fruit Juice in Lagos on Tuesday. The soft drinks and juice maker advised Nigerians to reduce their sugar consumption and adhere to a healthy lifestyle.

While introducing the new variants to the media, Coca-Cola Marketing Manager, Stills and Flavours, Gbolahan Sanni, said that consuming more fruits daily either by eating or drinking makes one healthy. Consequently, Coca-Cola Ltd has introduced drinks with more natural content to the market.

Coca-Cola has announced it will pilot a new Coca-Cola drink sweetened with Stevia instead of sugar next year.

The beverage giant made the announcement recently during its Investor Day Conference in Atlanta, Georgia, USA.

According to the company, Coca-Cola Stevia No Sugar will be 100% sweetened with Stevia, a plant-based sweetener that has zero calories and does not have an aftertaste, a problem the company has faced with previous formulations such as Diet Coke and Coca-Cola Zero.

The Coca-Cola Company (TCCC) reported net revenue of $9.1bn for the third quarter of 2017, down 15% from last year’s $10.6bn, blaming the decline on ongoing refranchising of its bottler territories.

The soda giant said that total unit case volume was unchanged from last year, although certain emerging markets in Latin America and developing markets showed improving trends with slightly positive case volume growth, which offset declines in developed markets that were impacted by weather and the cycling of strong results from the prior year.

The Coca-Cola Company (TCCC) plans to invest up to $90-million in Kenya over the three years through 2018 to increase its product offerings in the region’s biggest economy, the soft drinks maker said on Tuesday.

Coca-Cola, which is the leader in the Kenyan soda market with brands like Coke and Fanta, has committed to invest $17-billion in Africa as a whole since 2014, double what was invested in the continent a decade before, the company said.

Delta Corporation, Zimbabwe’s largest brewer and a unit of AB InBev said on Thursday that it has reached an agreement to acquire a controlling interest in National Breweries of Zambia.

In a released statement, Delta said that equity is being acquired from Heinrich’s Syndicate, also a subsidiary of AB InBev.

“The equity is being acquired from Heinrich’s Syndicate, a subsidiary of AB InBev. The transaction is subject to various regulatory approvals. The impact of this transaction is currently being determined but is not material for Delta,” said Alex Makamure, Delta’s Company Secretary.

Soft drinks giant Coca-Cola on Thursday announced the launch of “The Safe Birth Initiative” a new programme to aid the Health Ministries of Ivory Coast and Nigeria tackle high maternal and infant mortalities.

The pledge was made by the company’s Group President for Europe, Middle East & Africa (EMEA), Brian Smith while paying a courtesy visit to the President of Ivory Coast, His Excellency Alassane Ouattara.