Letter from the CEO

Many years ago, a friend asked me why I wanted our firm to specialize in the financial and financial technology industries. “You spend so much time traveling – why don’t you just work with companies in your area? Why do you want to put all your eggs in one basket?”

I said “George, as long as people use money, financial institutions will always be around, and they are going to need the best technology to serve their customers.”

Thank goodness, I didn’t follow my friend’s advice. Now his firm specializes in marketing for companies in the renewable energy/oil & gas industries and is doing better than ever.

In today’s interconnected global economy, talent is everywhere and it really doesn’t matter where a company has their headquarters. FinTech and other organizations want to work with people who know the financial industry, financial technology, and the media that covers our industry. We know what our friends in journalism want and need to create the most compelling content for their readers.

William Mills Agency continues to grow and prosper adding new associates and clients – not surprisingly, most are not in our home state. Our 40 associates now serve more than 60 clients around the globe, and I expect our International business to grow and prosper. Even with Brexit, London continues to be a critical hub for our industry. It’s my hope to expand our operations globally in the coming year.

Why am I so optimistic? First, even if there is a stock market correction, the S&P 500 is still 8.65% higher than this time last year. Second, investments in FinTech continue to grow. You can’t go one day without reading about at least one company receiving new funding or going public. Third, new technologies are making the world a better place; whether it is new electric/hybrid automobiles or voice interfaces (like Amazon’s Alexa) powered by the practical use of Artificial Intelligence (AI) and cloud-based platforms.

I feel blessed to be surrounded by so many smart, gracious and talented people. I’m sure this will continue to be a great year for you as it is for the agency.

Best regards,

William Mills

William Mills Agency Celebrates 40th Anniversary

This year marks the 40th anniversary for William Mills Agency! We have grown from a small advertising firm founded by William “Bill” Mills, Jr. and his wife Eloise in 1977 to a well-known provider of public relations, marketing, and crisis communications for nearly 60 organizations throughout the United States and Europe.

“There are very few independent PR or marketing firms in Georgia left from the mid-1970s,” said Scott Mills, President, William Mills Agency. “We can chalk that up to a strong survival instinct, talented staff, clients and friends in the media who all make our lives fun and interesting.”

In honor of our 40th, we are doing a number of things to celebrate! We started a GoFundMe account to raise money for the fight against ALS. We plan to do other charity events throughout the year, as well as share some facts about the history of the agency via our Twitter: @wmagency.

“The agency has gone through some trying times over the last 40 years, but with the dedication and hard work our employees put in, it is no surprise that we have reached the successes we enjoy today,” said William Mills III, CEO, William Mills Agency.

Click here to view a timeline of William Mills Agency's proudest moments over the last 4 decades.

Fintech Media Updates

BAI Beacon

The team here at William Mills Agency is working with BAI to share all relevant information with the media surrounding BAI Beacon 2017, and we are hoping you will consider attending this event. William Mills Agency has partnered with BAI to raise awareness and encourage industry participation in BAI Beacon 2017.

As a friend of William Mills Agency, here is an exclusive opportunity to save $400.

BAI Beacon offers a registration discount to William Mills Agency’s clients and friends of $400, and we encourage you to attend. Information about the event is available here and the coupon code for use at checkout is W12.

Unlike single-topic conferences, BAI Beacon is one of the best cross-industry conference for financial service leaders. With more than 70 information-rich sessions across eight stages and “huddle” areas, the event’s timely topics cover:

Innovation & FinTech

Marketing & Product Development

Channel Optimization

Sales & Revenue Growth

Talent Acquisition and Retention

Community-Based Banking

Compliance Strategy & Risk Management

Business Banking

Fraud & Cybersecurity

Payments Strategy

Sign up for BAI Backstage featuring exclusive updates around BAI Beacon and more!

WMA Gives Back: ALS Association, GA

In one week, we will have a team of runners – dubbed “Team Bill” – participate in the Atlanta Peachtree Road Race. As many of you know William "Bill" Mills, Jr., our founder, ran this race more than 30 times!

In memory of Bill and in celebration of our 40th anniversary, we want to give back to the ALS Association of Georgia. We started a GoFundMe to raise $10,000.

So far, we have raised $2,690 of our $10,000 goal.

We hope you’ll consider supporting us as we work to end ALS with a contribution in any amount to show your support for “Team Bill” and help us reach our goal. All proceeds will go to the ALS Association of Georgia and donations can be made here: https://www.gofundme.com/wma-gives-back-als