Direct Response TV

We use proven Direct Response Television (DRTV) techniques specific to the insurance sector to deliver proven return on investment. Our DRTV campaigns offer long-term profitability advantages with well-coordinated media, creative, analytical, and operational functions. DRTV is a natural complement to direct mail and e-commerce promotions as part of an integrated multi-media strategy. Our approach to DRTV:

Pays for itself as a proven, stand-alone driver of cost-effective new business;