Geraldine Higgins appointed as Product Director

07/01/2016: Bonmarché, one of the UK’s largest women’s value retailers, is delighted to announce the appointment of Geraldine Higgins as Product Director, commencing on 4 January 2016.

Geraldine will be responsible for driving and implementing the Company’s Product Strategy whilst working with the Trading Board to drive the broader Company strategy. Her leadership and the cross functional collaboration of her role will be valuable for the ongoing growth of the Company.

Geraldine has extensive experience in the sector, having worked as Brand Director at Monsoon, as well as holding senior positions in an array of high-profile retail businesses, including Sainsbury’s, Etam Group (Holland) and Matalan.

“We are delighted to welcome Geraldine to Bonmarché. Her wealth of experience means she is well-placed to support us in the development of our product modernisation process. Her focus to delivering this will be both working with current and new sourcing opportunities to ensure we continue to offer our customers contemporary, style-appropriate, good quality products at fantastic prices. We are looking forward to leveraging Geraldine’s knowledge and experience in this critical area of our business.”

Bonmarché is one of the UK’s largest women’s value retailers, focused on selling stylish, affordable, premium quality clothing and accessories in a wide range of sizes for women over 50 years old, via its own store portfolio, website, mail order catalogues and through the Ideal World TV shopping channel. Established in 1982, Bonmarché has more than 30 years of experience in this growing market segment, operating across the UK.