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Middleware Innovations on Display

During an Oracle OpenWorld general session on Tuesday, Hasan Rizvi, Oracle executive vice president of Product Development for Oracle Fusion Middleware and Java products, explored how Oracle’s middleware enables customers to extend and maximize existing technology investments with the same technologies that Oracle Fusion Applications are built on.

“You can start with whatever problem you are looking to solve and grow from there,” said Rizvi, explaining the depth and breadth of the technologies. He focused on how the platform allows customers to face today’s biggest business imperatives, such as moving to the cloud and mobile, reaching social customers, and managing large volumes of data—all while maintaining the appropriate security at the device level.

His team also demonstrated solutions in action, such as how a beer sales representative can leverage Oracle WebCenter to sync data on any device at any time, search past sales reports on the go, and obtain detailed information about a particular store he plans to visit.

Several times during the presentation, Rizvi invited Oracle Fusion Middleware Innovation Award winners to join him on the stage. Nicole Otto, senior director, Consumer Digital Technology, Nike; Matt Lampe, CIO of the Los Angeles Department of Water and Power; and Ingvar Petursson, senior vice president of Information Services of Nintendo of America, discussed how Oracle’s middleware technologies allowed them to meet new business demands and opportunities. After Otto explained how the NikeFuel accelerometer wristband helps measure activity and drive performance, Rizvi examined his own NikeFuel band and joked, “I have some work to do.”

Rizvi also introduced session attendees to the new Oracle Exalogic Elastic Cloud X3-2, an engineered system designed specifically to help customers manage their most complex and demanding application workloads with elastic scalability, high availability, and lower TCO. “The price of Oracle Exalogic does not change. You just get a lot more performance,” said Rizvi, who called the new platform a “much, much more capable machine in terms of software and hardware.”