Strong Ideas for School Marketers

A Strong Vision: Your Manifesto

Supportive of our mission, our manifesto is our promise of intent, motivation, and point of view for school marketers everywhere.

We believe school marketing teams should have manifestos too. A manifesto is a powerful promise that strategically influences every decision you make – big and small – as you share your school’s story.

A manifesto transcends teaching methods, facilities and innovative curriculum. It is the connection you make with your audience that is deep and lasting.

Whether you share it publicly or in-confidence internally, your manifesto is a powerful tool to guide, inspire and propel your team.

Here is ours*:

A Manifesto for
Stronger Stories > Stronger Schools

INDIVIDUALITY

Every school has a unique story to tell. Therefore, no two school stories should look or sound alike. A school’s individuality must be reflected in every element of their story. A stronger story is a distinguished story: creatively reflecting individual values, quality, and character with unique words, images and design.

CREATIVITY

We dedicate ourselves to the craft of storytelling. We allow ourselves to get lost in the process of making something meaningful to ultimately focus in on original ideas. We don’t accept what is expected. We push ourselves for the benefit of imagination and are constantly learning from and inspired by the greater world.

OUTWARD OPTIMISM

A wide-eyed sense of wonder leads us to constantly observe outward for what is making a difference in the lives of our audiences. We are lifelong learners of the bravest minds in creativity and look to people with different backgrounds and expertise for inspiration.

*Our manifesto is a living promise strongly influenced by the work of Seth Godin, Blake Mycoskie, Tommy Adams and the entire branding team at RedBull.

When you are ready to cultivate your manifesto, we are here to help.

Now, in the words of Seth Godin, let’s “go make a ruckus.”

See you next Monday,

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