Selecting the right Car Dealer Website solution for your business.

When setting out to choose your vehicle sales platform, one must be aware of the multitude of options
available and the complexities that you will encounter when trying to manage potentially complicated and
often overbearing systems.

Some systems have been in existence for ages, and offer very outdated technology and antiquated ways
of navigating. Many of these earlier systems were designed before web browsers were standardised, and
have spent much energy focusing on workarounds to browser problems.

Other systems don’t offer enough flexibility, and require that you register on their website to upload
your vehicles under their domain – such systems take a great deal of extra time to manage, and cost you extra
to run each month. Auto Agent is designed to be implemented on your domain, so no more
duplicating your content – we’ll do that for you by promoting all your stock on the
www.pickacar.co.za website – a multi dealer environment
which Auto Agent promotes and which search ranking is improving daily.

The Auto Agent system is built using very modern browser and interface technology, and as it's linked to
the www.pickacar.co.za website, your current vehicle stock is promoted for free. All leads generated from
www.pickacar.co.za are sent directly to your leads
management system, where they will be directed to the assigned sales person.

eMagazines and other such gimmicks

Many older dealer website solutions offer free online magazines, which are really just a spin-off from
the diminishing paper based magazine era. In my opinion, online magazines that mimic their paper based counter
parts are not worth the bandwidth that it takes to download them. They do not offer search functionality,
and so are almost as good as useless! Quite a claim, but think about when last you looked at the average
newspaper - getting quite thin aren’t they?! And it’s not like you’re going to go and look at the ePaper
version either – no, you’re going to search using Google and find information on proper websites. So in reality,
you find information on search friendly websites, not by paging through electronic replicas of magazines.

What about regular newspaper and inserts?

South African Internet Statistics for 2011 show that readerships are falling, and many magazines have become completely web based. This is a reality – more
and more South Africans are (finally) turning to the web for their source of information (A total of 7.9 million South Africans access the Internet on their cell phones, the study found, while 6.02 million use a computer, laptop, or tablet. Of these PC and tablet PC users, 90% also use their mobile phones to access the Internet. 2.48 million South Africans use only their cellphones to access the Internet) – our connectivity may have been limited, but it’s on the increase. Mobile internet
is a reality, cell phones have become pc’s in our pocket’s and as these devices improve and become clearer and
easier to use, mobile web browsing is booming. Auto Agent websites are designed to be mobile
friendly, that’s why we have built our solutions using the latest web standards, with the simplest
navigation possible and search friendly content. Grab your phone and give it a try – it’s a whole lot better
than our competitor offerings.

This is not to say that one should discard the print publications, they still drive sales and are very useful
in the drive-to-web. In practice, we should be populating our websites with information rich content, and taking
out smaller more affordable print ads in community papers, using
Gumtree
to promote etc. No website offers a complete solution, but Auto Agent certainly allows you to maximise on your
clients needs - lots of pictures & quality information.

Value added services

It’s not just about loading cars onto your website, it's about bringing customers into your showroom through
effectively managing the leads generated. When you use the Auto Agent website system, you are provided with a
comprehensive (yet non intrusive) lead management system. In the Multi Dealer version, your sales team are
automatically notified via email and/or SMS if someone is interested in viewing or test driving a specific
vehicle. The sales manager is then able to keep track of all the vehicle sales leads and follow up if a
salesperson does not respond in time. Future versions will offer reporting on these sales activities, meaning
that you get a clear picture of who's following up and who's lagging behind.

“I am very impressed with the ease of using Auto Agent's system.
The ease and efficiency of a product or service are the most important chararistics that any product must have to get my
stamp of approval. This is what makes Auto Agent so exciting to work with. The leads from Pickacar are 10 times
more useable than the rest of the sites we've worked with. My sales have increased by almost double
and there is no wasting time by loading vehicles over and over into different systems. It's also always a delight to
speak to Pierre Theron about anything you might need to know and his client service is definitely of the highest
standards. Thanks Auto Agent and Pierre for making my life and business a lot easier.”

If your dealership website is not displaying your used stock on another website, then you’re missing out on sales
and exposure. It’s no longer good enough to just have a website – if it’s not promoting your stock (as we do with
pickacar.co.za), then you’re throwing away sales...

39% of urban South Africans (your target market) are browsing the web on their cell phones – searching for used
cars for sale. Mobile friendly websites are not an option, they're a must have! Our car sales software solution is
mobile friendly, at no extra cost.

We live in an information age, where we are used to finding out whatever we desire, through typing a few words
into our favourite search engine and it delivers the results. You do it with movies, healthcare, growing plants,
choosing great restaurants close by, the next best TV deal, your next car, what!! Wait, hold on a minute here...did
you say Cars?

As South Africans, we are a very inventive nation and often think that the DIY approach is best. Unfortunately
this is exactly the kind of thinking that leads to disillusionment and often ignoring what could be a very powerful
and important sales tool - your website.

When setting out to choose your vehicle sales platform, one must be aware of the multitude of options available
and the complexities that you will encounter when trying to manage potentially complicated and often overbearing
systems.

Car dealer and automotive website tools designed for the new and used car market in Southern Africa.