Yesterday’s Press Release & Anniversary

FAT BURNING WORKOUTS TO BENEFIT WOMEN AND CHILDREN OF DOMESTIC VIOLENCE

LOS ANGELES, CALIF. – December 9, 2010 – Little did Rich Tola know exactly one year ago today he would premiere a film, start a foundation to help women and children of domestic violence, make a video encyclopedia of yoga poses throughout the streets of Hollywood, and release Rich Tola’s 15 Minute Fat Burning Workouts. And if you ask Tola, he’ll tell you that his fat burning workouts are fit for a King. Or a Queen. Or anyone else in the world, for that matter. “Anyone can do them. Whether you’re in shape or 50 pounds overweight”, states Tola. “Each 15 minute full body workout is filled with low-impact, core strengthening, fat burning exercises that are based on yoga principles and really easy to follow.”

10% of proceeds from Rich Tola’s 15 Minute Fat Burning Workouts are donated to his charity, The Boulevard Zen Foundation (www.BoulevardZen.com), teaching yoga to women and children living in domestic violence shelters. “Our teachers empower the kids and moms by using yoga principles to strengthen their bodies and self-esteem,” Tola said.

His movie, Boulevard Zen, the inspiration for the foundation, premiered at Hollywood’s Silent Movie Theatre a year ago today. Tola wrote, directed and starred in the one-hour drama about one man inspiring the lives of many while overcoming his own challenges. His video encyclopedia of 100 yoga poses, Rich Tola’s Yoga Survival Guide, was released in September and entertains audiences with Tola teaching yoga in the shower, stuck in traffic, at the LA Zoo, baking cookies, waiting for a bus, and watching “The Ellen Show”.

“15 minutes a day is all you need to establish a daily fitness routine that helps preserve your body and clear your mind,” states Tola. His motto, Strong Body-Clear Mind, permeates in his work and persona. And the proof is in the pudding: Tola has worked out daily for more than 30 years, the past five years practicing yoga and teaching 15,000 students. “There’s no question that everyone in the world who’s capable should be doing some form of physical fitness activity every single day,” says Tola. “Respect yourself. Especially around the holidays.” And for only $1.99 per workout, who can’t afford not to?