Posts By: Sue Keogh

Rebecca J Rosen, senior associate editor at The Atlantic, has put forward a simple suggestion to help phase out all-male panels at tech conferences: get men to sign a pledge saying ‘I will not speak on or moderate all-male panels at technology and science conferences’, thus forcing organisers to make the line-up at their events more diverse.

As the London 2012 Olympic and Paralympic Games come to a close, we can look back with delight at Team GB’s success in the medal tables. And I know I’m not alone in finding that my enjoyment of the event has been increased still further by the frequent, reliable and inclusive updates from Team GB across their social media channels.

I spoke to Joe Morgan, Digital Manager to Team GB to find out how they coordinated the social media activity for such a fast-paced, complex event. And how they made sure they squeezed as many comments, likes and shares as possible from every single update.

When Mufadal Jiwaji sent TV critic Grace Dent an insulting tweet during her appearance on Sunday night’s Have I Got News For You he probably thought it was a throwaway witty comment which might amuse his handful of followers. He didn’t realise that she was a client of the PR firm he works for and that it could end up losing him his job.

Typically post-graduates, nine in ten of Wikipedia’s 36,000 volunteer contributors are male and the average age is 26. This lack of variety means the content is not as ‘culturally rich’ as it could be, says Sue Gardner, Executive Director of the Wikimedia Foundation.

It’s commonly known that brands pay celebrities to tweet about their products, paying thousands for them to mention their products to millions of avid followers.

But what if this concept was turned on its head, with the people who read those tweets having a say in how the money is spent? If followers were able to persuade 50 Cent, Mariah Carey and Paris Hilton to use their wealth for social good?

Yesterday marked the 20th anniversary of Yahoo being incorporated as a company. While it’s amazing to think how much the internet has evolved and changed in the last two decades it’s even more exciting to look forward. Read more on Smartphone dominance is here; marketers must shift their approach…

The advertising industry is rapidly evolving and it’s predicted that digital ad spend will reach £8 billion in 2015. However, the industry must confront an uncomfortable dirty secret – the epidemic that is digital ad fraud. Read more on 7 steps to combatting ad fraud…

Marty McFly, when faced with a tricky situation, often described it as “heavy”. When Marty finds himself in 1955 and Doc Emmett Brown tells him that the girl who will become his mother fancies him, Marty says “Whoa. This is heavy”. Doc takes him literally. “Why are things so heavy in the future?” he asks. […]

It’s official. The days of lingering suggestively over your lingerie at the laundrette are well and truly over. As is having to dash to the dry cleaner in an already overloaded day. Right now, it’s all about the locker, and 24/7 laundry services. Read more on The Daily Poke: Locker room groomer…

Our world is obsessed with data, but run by human emotions. But data and creativity don’t need to be at loggerheads. Here are five tips for successfully combining your gut instinct with raw data to unlock value: Read more on 5 tips for creating value from raw data…

Brands are working harder than ever to personalise their websites, apps and all other communications. And the leaders of the pack are sturdy consumer brands, such as Tesco and Pizza Hut. Read more on 4 make-or-break rules for personalisation…

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