Big bargains in a small neighborhood store

LOUISVILLE, KY (WAVE) - Dollar General seems to be the new Starbucks with new stores popping up on every street corner. The company recently opened store number 10,000 with 625 more planned for construction.

Unlike the Starbucks chain, customers won't spend high prices on coffee or anything else in the stores including top brand items recently added along with coolers to now sell milk and eggs and other basic need perishables.

Tawn Earnest is Senior Director of Corporate Communications at Dollar General. She says the economy has been a driving force for new customers to the store.

"Saving money never goes out of style," Earnest said. "Our company has built a model more relevant than others because we focused on keeping prices low."

She says even though stores are small, Dollar General has more retail locations across the country than any other retailer in America.

"Procter and Gamble and Nabisco or Kraft, we rank right up there with their biggest customers and so we have big buying power" Earnest said, "we operate small stores but we are a huge company and that means we can negotiate great prices for our customers."