I have always been attracted to digital art, using the computer as a tool to express it. I use images and themes relating to the world of mass communication applied to the visual arts in my work. I have been greatly influenced by a culture of technology, capitalism, fashion and mass consumption. This is the reason why I feel so connected to the pop art period of the 1960s, even though I try to escape any particular label, exploring every style and different ways of working, which allows me to let my imagination run free.