EDISON, NJ -- December 4, 2012 –- Two
contest finalists are leading healthier, more active lifestyles
courtesy of the
Zumba® Fitness Rush video game.
Majesco Entertainment Company
(NASDAQ: COOL) is proud to share the life-changing results of the
‘
Zumba Fitness Rush 90 Day Challenge.’ With a combined weight loss of 79
pounds in only three months,
Rush Challenge finalists Shad and Daisy have demonstrated
that the
Zumba Fitness video games are engaging and effective tools
that can help anyone reach their personal fitness goals.

“We started the
Rush Challenge with three simple words: Commit, Achieve,
Inspire,” said Liz Buckley, General Manager,
Zumba Fitness Video Game Franchise, Majesco Entertainment.
“Shad and Daisy exemplify what’s possible when you
commit yourself to a fitness program. Both not only achieved, but
surpassed, their original 90 day weight loss goals, and in turn are
inspiring others with their experiences. We design every Zumba
video game to provide an exhilarating, effective at-home workout
that helps real people like Shad and Daisy realize life-changing
results.”

People across the country submitted video entries sharing their
personal fitness goals in the
Zumba Fitness Rush 90 Day Challenge online contest. The two winning
finalists — Shad, a stay-at-home dad from Aurora, Illinois,
and Daisy, a Disaster Housing Inspector from Winchester, Virginia
— received a "fitness toolkit" that included: a Kinect™
for Xbox 360® bundle, the
Zumba Fitness Rush video game, an HTC Radar smartphone, a subscription to
Zumba's lifestyle magazine
Z-Life, a customized digital scale and a personal visit
from celebrity Zumba instructor Melissa Chiz. After 90 days of
working out with the
Zumba Fitness Rush video game and making healthier diet choices, Shad lost
52 pounds and Daisy shed 27 pounds!

“I haven’t weighed less than 300 pounds since high
school; that was over 10 years ago,” confessed Shad,
Rush Challenge finalist. “
Zumba Fitness Rush helped make my dream of a healthier
weight a reality.”

With more than eight million
Zumba Fitness video games sold worldwide, players everywhere are losing
themselves in the music with a fun, effective workout that offers
“exercise in disguise.”
Zumba Fitness Rush, Shad’s and Daisy’s game of choice, invites
players to Feel the Rush™ with Kinect for Xbox 360 exclusive
content across routines, venues and instructors. Voice commands,
online functionality and post-launch downloadable content round out
the feature set. This holiday, the newest addition to the hit
franchise,
Zumba Fitness Core, offers targeted choreography that helps players sculpt
and tone their abs through an exhilarating total-body workout. Core
features an array of new features including 40 new routines and
songs from hot artists like Sean Paul and Enrique Iglesias, 33
international dance styles, nutrition tips, enhanced progress
tracking and fitness goals.

The
Zumba Fitness video game franchise offers a range of
interactive fitness solutions:
Zumba Fitness Core on Kinect for Xbox 360 and Wii™,
Zumba Fitness Rush on Kinect for Xbox 360, and
Zumba Fitness 2 on Wii™ are now available
worldwide. For more information about the franchise, please visit
ZumbaFitnessGame.com.

# # #

ABOUT ZUMBA® FITNESS, LLC

Zumba® Fitness is a global lifestyle brand that fuses
fitness, entertainment and culture into an exhilarating dance-party
workout. Coined “fitness-parties,” Zumba® classes
blend upbeat world rhythms with easy-to-follow choreography, which
provide effective, total-body workouts. Founded in 2001, the
company is now the largest branded fitness program in the world --
reporting more than 14 million weekly class participants, in over
140,000 locations, across more than 150 countries. In addition to
its original Zumba® program, the company also offers a range of
specialty classes, including Zumba Gold® (for active older
adults), Zumba® Toning (body-sculpting class that uses
maraca-like Toning Sticks), Aqua Zumba® (the ultimate
“pool party” workout), Zumbatomic® (Zumba routines
for kids), Zumba Sentao™ (chair-based Zumba® class that
strengthens, balances and stabilizes the core) and Zumba® in
the Circuit (a 30-minute workout that combines signature Zumba®
moves with circuit training at timed intervals). The Zumba®
fitness lifestyle is rounded out by the company’s many
consumer product offerings, including DVD sets, music collections,
multi-seasonal apparel and footwear, video games,
Fitness-Concert™ events and a lifestyle magazine. For more
information about Zumba® Fitness programs and products, or to
find a live class, visit
zumba.com and find us on
Facebook and
Twitter.

ABOUT MAJESCO ENTERTAINMENT COMPANY

Majesco Entertainment Company is a leading developer and
publisher of video games for the mass market. Building on
more than 20 years of operating history, the company is focused on
developing and publishing a wide range of casual and family
oriented video games on all leading console and handheld platforms
as well as online, social networks and mobile devices.
Product highlights include Zumba® Fitness, Cooking Mama™
and NBA Baller Beats™. The company's shares are traded on the
Nasdaq Stock Market under the symbol: COOL. Majesco is
headquartered in Edison, NJ with offices in San Francisco, CA,
Brockhampton, UK, and a social games development studio in Foxboro,
MA. More info can be found online at
majescoent.com or on
Twitter.

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