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Halfords Yuasa Racing announce new partnership

Halfords Yuasa Racing has announced a new sponsorship agreement with JewelUltra Ltd and its Diamondbrite offering ahead of the 2017 Dunlop MSA British Touring Car Championship.

The deal sees one of the leading suppliers of automotive paint protection and cleaning products join the highly-successful team.

Marketing Manager for Jewelultra Ltd, Lance Boseley, said: ‘In this our 25th year of trading we see this as a fantastic opportunity for us to partner one of the BTCC’s leading teams, and we know this will give us the brand recognition and exposure we are seeking but also the social media coverage and leverage we desire. We are really excited to be joining the team and are very much looking forward to this being a long and successful relationship.’

James Rodgers, Team Manager for Team Dynamics, added: “This is a great addition to our partner portfolio, not only will we be using their products in the preparation of our trucks and support vehicles but we will also be using variety of their cleaning and protection solutions during a weekend on the race cars, it’s amazing how many products you need to utilise to keep the cars pristine.”