Lead generation

One of the major challenges in today’s market is effective lead generation, and this is especially true for new startups. Most startups today fully understand their product or service, but usually fail at correctly analyzing their target market, which leads to less than optimal lead generation and sales. A common mistake that a lot of startups make is simply advertising the product to everyone in the hopes of gaining customers – a big no-no as…

‘Put people first.’ Lead generation and lead management are essential factors in nurturing and expanding any and every business. They are the core to every operation as the entire process of generating business goes through how well a company can manage their leads, distribute the work-force and act on getting outputs from the same. Hence, when you receive your leads from various platforms, it becomes necessary to check the quality of leads, from the different…