BRAND STRATEGIST

Tuesday, November 13, 2012

Total Heliski

Total Heliski's Launch Party @ One Market St. Restaurant

November 6:00-8:00pm

This is me crashing the launch of the Heliski tour, with Hayley Melidonis (CEO of Toal Heliski) and Patric Maloney (President of Snowwater). All three of us appreciate good skiing and good wine so we came together to talk about a place that has both. Total Heliski was set up by heli skiers, for heli skiers and boarders and to be honest here, I didn't even know what heliskiing was until I crashed this event. It turns out, this niche adventure is popping up all around the world in order access untouched terrain. By flying there in a helicopter it's a luxurious adventure and pretty much the best possible ski experience you can have. The video footage looked as if these skiers were gliding down clouds and you literally could see the weightlessness while watching it. With guaranteed fresh powder tracks and no lift lines by helicopter, heliskiing takes skiing to a higher level of appreciation -putting the ski lift in the sky.

This other photo is a moment caught of me talking about something interesting to Ari Tulla (CEO & Co-Founder of Better Doctor). http://betterdoctor.com Better Doctor is a new app that is committed to simplifying healthcare and helping every American find the right doctor. It solves the problem of discovering and booking doctors by putting great effort towards simplicity and transparency. Now having helped 6 million consumers find doctors including me, quoting Ari, "Ideas matter, but execution rules" and I support that, because if I didn't execute on my idea I would never have landed me this Heli hat.