The market has seized upon muticulturalism and gender-bending in the same ways that it has seized upon youth culture in general - not just as a market niche but as a source of new carnivalesque imagery. As Robert Goldman and Stephen Papson note, 'White bread culture will simply no longer do.' The $200 billion culture industry - now America's biggest export - needs an every-changing, uninterrupted supply of street styles, edgy music videos and rainbows of colors. And the radical critics of the media clamoring to be 'represented' in the early nineties virtually handed over their colorful identities to the brandmasters to be shrink-wrapped. (p. 115)

"...Today, a clear pattern is emerging: as more and more companies seek to be the one overarching brand under which we consume, make art, even build our homes, the entire concept of public space is being redefined. And within these real and virtual...