LG has officially announced their upcoming release of the BD300 Network Blu-ray player. A step that is surely aimed at creating a bridge between movie downloads and hardware players, the BD300 will interface with Netflix. The player will be able to link to your Netflix account and access movies stored in your user queue and begin streaming them directly to your HDTV. The player will require a wired broadband connection.

The user will be able to access more than 12,000 titles in the Netflix library, including movies and TV shows. There is no word on whether you will be able to stream movies in full 1080p resolution. Our guess is you will not be able to as it probably would be highlighted in the announcement.

The player will also upconvert SD DVD to 1080p and of course play Blu-ray discs. The BD300 should be Profile 2.0 as it will be able to play BD-Live material.

With downloading and streaming becoming more and more popular, this player might just be what is needed to bridge the gap. Pricing is currently unavailable, but the player will be available this fall.

Building on a groundbreaking technology partnership announced earlier this year, LG Electronics and Netflix, Inc. today announced plans for the first Blu-ray disc player that will have the added benefit of being able to instantly stream a growing library of movies and TV episodes from Netflix directly to the TV.

Available this fall, the LG BD300 Network Blu-ray Disc Player will play high definition Blu-ray discs, up-convert standard DVDs to 1080p and allow Netflix subscribers to instantly stream more than 12,000 choices of movies and TV episodes from Netflix to the TV for no additional charge.

LG Electronics and Netflix will demonstrate the BD300 Network Blu-ray Disc Player for the first time tonight at LG's 2008 Summer Line Show at Morgan Library and Museum in New York City. (The event is open to invited media only.)

Instantly streaming content from Netflix to the TV via the LG BD300 Network Blu-ray Disc Player will rely on a wired broadband connection and Queue-based user interface. Netflix members will use the Netflix Web site to add movies and TV episodes to their individual instant Queues. Those choices will automatically be displayed on members' TVs and available to
watch instantly through the LG player. Once selected, movies will begin playing in as little as 30 seconds. With the BD300's accompanying remote control, Netflix members will be able to browse and make selections right on the TV screen and also have the ability to read synopses and rate movies. In addition, they will have the option of fast-forwarding and rewinding the video stream.

"As Blu-ray player sales are expected to triple in three years, consumers are craving content and seeking a premium home entertainment experience," said LG Electronics USA President Teddy Hwang. "The BD300 is another LG industry first and provides consumers with an advanced high-def disc player with unparalleled flexibility and networked access for services
such as Netflix."

Consumers craving more content will appreciate the BD Live feature, which provides real-time interactivity for movie enthusiasts seeking extras, new previews or special content while BonusView provides picture-in-picture access to Blu-ray disc special features. To further personalize and simplify the home theater experience, the BD300 includes LG's SimpLink(TM) technology, which allows users to control similarly equipped LG TV and AV products via convenient on-screen menus or directly from the product itself.

In January, prior to the 2008 International CES(R), LG Electronics and Netflix announced their technology partnership to provide a set-top box for consumers to stream movies and TV episodes from the Internet to the TV beginning in the second half of the year.

"LG Electronics is establishing itself as the innovation leader in consumer electronics, combining the best of broadband and Blu-ray connectivity," said Netflix Co-Founder, Chairman and CEO Reed Hastings. "LG Electronics was the first of our technology partners to publicly embrace our strategy for getting the Internet to the TV, and is the first to introduce a Blu-ray player that will instantly stream movies and TV episodes from Netflix to the TV.