As it turns out, 54% of registered voters polled have positive
feelings toward Apple, while 14% have a negative opinion.

That's a better favorability rating than every single
presidential candidate, and a lower unfavorability rating than
any too, except for Republican candidate John Kasich.

Trump, for example, scored a 64% unfavorability rating in the
same poll.

In fact, there was only one organization with better favorability
numbers than Apple: its Silicon Valley neighbor Google. 67% of
the 1200 people polled had a positive or somewhat positive
opinion of the search giant.

NBC/WSJ

The pollster only recently added both Google and
Apple to its question about general feelings towards public
figures, groups, so its hard to tell how Apple's recent legal
battle with the FBI has affected its public perception.

The poll also asked questions specifically about that high
profile issue, and found that 42% of those polled said that Apple
should cooperate with the FBI to unlock an iPhone used by a
shooter in the San Bernardino attack, while 47% said that Apple
shouldn't.

Public perception may become critical as Apple looks to influence
potential legislation which might force it to weaken its own
security in order to help out law enforcement. On
Wednesday, Democratic Senator Dianne Feinstein and Attorney
General Loretta Lynch discussed the possibility of legislation
requiring Apple to create a "back door" in its operating
system.

During a congressional hearing earlier this month, Apple general
counsel Bruce Sewell was challenged to propose an encryption law
that Apple would support.