Maybe it's my monitor, but the product looked muddy on-line. I still decided to take a chance, and I'm glad I did. It's truly a bronze color, as you would expect. No sparkles or shine, thank you. It's pretty light in texture, so you would have to use a bit of pressure with the brush if you wanted a darker look. I use it in place of a finishing powder to "set" my base and add a healthy-looking color to my face. I look forward to trying other "IT" products, which are talc-free.

I'll be honest - I've tried various bronzers that have made promises like a "just a hint of color" , or "no chalky fake-looking "contour" (soooo 80's) - and I've been disappointed each time. I have fair skin, and I really just want something that looks like the ads-promise: dewey (read...not chalky/powdery)"sun kissed" cheeks. I can't tell you how many bronzers and bronze highlighters ended up in the reject pile.But...light at the end of the tunnel - I finally found the holy grail of bronzers; vitality glow. I was a little thrown off by 'matte' but the ingredient list includes collagen, vitamins, aloe and more that keep it from looking flat and dead. It looked a bit dark in the compact - but I think that has more to do with the density - it actually went on beautifully, and for once, I am wearing bronzer without looking like a clown. It's been 6 hours now, and it still looks good. The price point might throw you at first - but this is a huge compact of bronzer, and frankly, to find one I love and can use everyday is worth every penny to me.

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