'Last week, my good friend Jill Whalen asked people, “What’s a good tip for marketing a link-worthy website which in turn might actually garner links?” Ever since, I’ve been thinking of the myriad ways you can market your Website to generate links. Herewith, 50 ways to market your Website that over time will generate some pretty fabulous links. Enjoy!

Not too hard if you have the right skills and strategy, but without an arsenal of SEO tools at your disposal, you are bound to waste time and money. How will you track SERP rankings and analyze competitors? Search engine optimization tools enable you to do those things efficiently; they do the legwork for you, so you can focus more time and resources on other areas of your business.

And while Google freely talks about their overarching goals with these updates being to weed out lower-quality websites that don’t satisfy searchers with quality content, there is still some secrecy behind exactly how Google evaluates a website and ultimately determines which sites to show for which search queries. 1) Webmaster Tools. 4) SEOmoz PRO Tools. Yikes.

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HUBSPOT

JANUARY 24, 2013

[SERP, Tools] How to Audit Your Website for Improved SEO and Conversions

When was the last time you gave your website a checkup? Website audits are extremely valuable and absolutely necessary before beginning any large-scale SEO or website redesign projects. Auditing your website can determine whether or not it's optimized to achieve your goals, and if not, how you can improve it to increase performance. The Benefits of a Website Audit.

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HUBSPOT

OCTOBER 18, 2012

[SERP, Tools] Google Launches New 'Disavow' Tool to Help Protect You From Bad Inbound Links

It's for this reason (and a few others, perhaps, which we'll get into later in the post) that Google launched its newest tool, ' Disavow Links ,' at the PubCon conference, which we heard about through Powered by Search. Let's break down what this Disavow Links tool is, how to use it, and of course. What Exactly Is the New Disavow Links Tool? Only include one URL per line.

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VERTICAL RESPONSE

AUGUST 19, 2013

[SERP, Tools] 8 Search Engine Optimization Tips Everyone Should Know

Here’s the deal; Meta data, URL structure and internal linking matter, so have them make sense to visitors. For meta data, when your site pops up into the Search Engine Results Pages (SERPs), you want it to grab someone’s attention, much like a good email subject line. Have URLS that make sense. Grab some free tools from this list of 100. Neither is good.

SEO remains the most cost-effective way to drive website traffic. B2B websites often receive anywhere from 30%-60% from organic search, with 50% or more sometimes coming from Google alone. Discover how to use Google Analytics data, technical tweaks, website audits, keyword research, fresh content, social media activities and more for SEO success here in 20 more of the best SEO guides of 2011, a follow-up to 40 of the Best SEO Guides, Tips and Insights of 2011 (So Far) published last November. HOW TO: Guide to Performing Website Audits by Techipedia.
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Starting this week, Google's algorithm is now penalizing websites just a little bit differently than they were in the past. But it's all toward the same end Google has been trying to achieve with its Panda and Penguin updates: Reward the websites that create the best content. Not only is pirating content just poor internet etiquette , but it also results in duplicate content that hurts both websites on which the content is featured in the SERPs. millions URLs in just the last 30 days. What if a competitor is trying to flush me out of the SERPS?
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That’s a great antidote to Panda’s negative ranking factors that punish cluttered websites. In these cases, our only option is to help Google crawl and index our content so that the most important content takes its rightful place in Google’s index, and hopefully Google’s search engine results pages (SERPs). So we build the whole experience–from the URL through the navigation to the content, links and images–around those keywords. The main keyword was placed in the URL closest to the root. You can do this with Webmaster tools.
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Or when a good SEO strategy was to put keywords in everything (URL, title, description, headings, images ALT text, side nav, main nav, footer nav, in the keywords and 231 times in the body content)? So why are so many SEOs still recommending that webpages include the "targeted keyword" in the URL, title, headings, and corpus? We can touch on a hundred different SEO strategies do improve your website, but below are 4 ways a beginner can start improving their site. You can also read a summary of Searchmetric’s report on Moz’s website. The result is more equity of SERP.
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[SERP, Tools] What to Do When You Get Dinged by a Google Algorithm Update

So how do navigate this digital zoo of animals tasked with penalizing disingenuous websites? Panda updates are made in effort to reduce poor quality content results from appearing high in search engine results pages (SERPs), and to boost pages with high quality content. This includes pages that were created just to increase the number of pages on a site, content that is stuffed with keywords, scraped or duplicate content, and/or content that is unrelated to your website and its purpose. First and foremost, analyze your website’s content. Diagnosing the Update.
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