Previous Winners

Scarlett

Judge’s Comments:

Russell Ramsey, JWT: “As a script, this one looks pretty straightforward. It’s the idea and choice of voice that make it appealing and memorable. A service offer for Audis that are three to five years old is read out by a girl who’s somewhere between three and five years old. It’s not overwritten – she’s given time to say what she wants to say without the usual rush to squeeze in all the words. As a car ad, I think it’s pretty distinctive and the offer is landed clearly. I’ll ignore the T&Cs at the end. Most people do.” Read More