Exploring Chicagoland one event at a time.

Pepsi Stuff Set To Launch

I attended the “Pepsi Stuff” Launch Party at the Enclave in Chicago last Thursday. It was a great time and was hosted by Chicago’s very own, Jim Belushi. There were special appearances by Chicago Bears players Devin Hester and Tommie Harris along with Nick Swisher of the White Sox.

Belushi proudly supports Pepsi and states they have been “very, very good to my family”. His father opened up a restaurant in Logan Square in the late 50’s and Pepsi gave him free signage and good deals. Belushi’s late brother, John, was an avid Pepsi drinker and Pepsi also sponsors one of Belushi’s concert events. On top of that, Pepsi is sponsoring an anniversary party for the Blues Brothers later in the year.

Slideshow: Pepsi Stuff Launch PartyPepsi Stuff launches this Sunday during the Super Bowl. Pepsi is partnering with Amazon.com on a program where consumers can download the most DRM-free MP3 music. Consumers “bank” points collected from over four billion specially marked Pepsi packaged products. When points are collected they can be turned in at PepsiStuff.com and redeemed at Amazon MP3.

Amazon MP3 offers the world’s largest collection of DRM-free MP3 music. There are over 3.25 million songs from over 270,000 artists on Amazon MP3. Five points earned through Pepsi Stuff equals one MP3 song from the huge collection of music from tens of thousands of different music labels.

The good news is the music downloaded from Amazon MP3 can be played on virtually any digital portable device, organized in any music management application or burned to a CD.

Justin Timberlake will star in a Pepsi Stuff commercial set to air during the Super Bowl. The “Magnetic Attraction” commercial will be a stunt-filled extravaganza showing how every sip of Pepsi gets you closer to the music and the “stuff” you want.

This is Pepsi’s biggest promotion ever and it all premieres on the Super Bowl.