The Sales and Marketing Program's mission is to promote excellence in fields of marketing and professional selling and move
Western Carolina University (WCU) to the forefront of marketing education and training.

Graduates of the program gain outstanding leadership potential through a curriculum that emphasizes active academic learning enhanced by practical experience with businesses
and economic and community development agencies in the region and beyond.

Students are encouraged and supported to engage in professionally related clubs, associations,
co-op experiences, and internship programs, to consult and conduct research with faculty,
and to interact with business persons. As a result, our graduates are “business ready”—ready
to meet the challenges of the 21st century.

Sales and marketing faculty & staff members at WCU possess exceptional academic credentials along with significant experience
in business, and they stress the importance of real world applications rather than
simply teaching from a textbook.

We invite you to learn more about the program's mission, goals, and outcomes or contact us with your questions. We look forward to hearing from you.

RELATED INFORMATION

One of a Kind

Currently, the WCU Sales and Marketing Program is the only such program in North Carolina
to offer a specialization in professional selling and sales management.

"My degree, which focused on sales, has been the building block to my success in
corporate America. I have been a consistent top producer with DHL and have won many
awards."

— Ryan PopeManager of International Sales, DHL Express

"I have won [Sherwin Williams'] top sales award multiple times. I owe a lot of my
success to WCU and the ideas, philosophy, and training I received in the Professional
Sales Program. I was prepared to enter the work force and be successful immediately
after graduation."