ASUS Prime is the next evolution of the ASUS motherboard, born of a pedigree that stretches back to 1989. Our team of world-class engineers are passionate about empowering everyone to enjoy the benefits of customization and tuning, and the driving force behind the development of Prime is to make advanced enthusiasts controls easily accessible-maximizing performance, stability, and compatibility for the very best DIY PC experiences. Simply stated: its time for Prime.