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GameStop bolsters PowerUp Rewards loyalty program through mobile

In an effort to make consumers’ mobile shopping experience easier and increase customer engagement in its PowerUp Rewards loyalty program, GameStop built a mobile application that enables users to track and earn reward points, identify store locations, stay current with new games, and put games on hold for in-store pick-up or purchase them via the mobile browser.

Read this brief case study to discover how the platform that GameStop chose to use to develop its mobile consumer loyalty program application allowed the company to: