The right tools are an integral part of getting any job done. In the world of digital content tools are plentiful, so finding the right one for you can be tricky. That's why we ask the experts what tools they use to get their jobs done. In this month's installment, we talk to Ashley Taylor Anderson, Director of Content, Ceros.

Collective Media Acquires Personifi

Collective Media, provider of online advertising network and technology, announced that the company has acquired Personifi, which provides solutions to web publishers, ad networks and mobile providers. Personifi will continue to operate as a separate business unit under Collective Media. Personifi targeting solutions uses mathematical algorithms to evaluate the content on a webpage and create contextual and behavioral segments. Collective Media leverages this rich content data to offer its clients advertising options across standard audience segments and custom categories.