The main task was to express the fact that the LG Optimus G smartphone is not just a phone – it is a VIP pass to enter the world with no boundaries. We wanted to reach our target audience with the message about the new G Community mobile application, to foster brand awareness and to increase the amount of downloads as well as to create a site where the user is able to find out about all the features and benefits.

Solution

In order to gain interest and attention, to tell about the product and gather all the contacts of LG Optimus G existing or potential customers, we launched a minimalistic microsite on www.gcommunity.ee with the accent to the product and G Community opportunities as well as an actual possibility to join this community.