Launched in 1967, Enterprise has since expanded into some 20 product magazines, serving as an effective platform connecting buyers and suppliers in Hong Kong and around the world. For decades, the publication has been in close partnership with local suppliers in their product promotion and brand building endeavours by showcasing products and services to a worldwide audience, helping to forge numerous business partnerships.

Together with local small and medium-sized enterprises (SMEs), HKTDC product magazines have been moving with the times. Apart from constantly evolving and strengthening their content to reach new readers, the magazines embrace the digital era with interactive online versions and the HKTDC Marketplace mobile app, which consolidates sourcing information from the Council's fair websites, product magazines and hktdc.com. The award-winning app offers personalised functions for buyers to obtain information and services according to their industry and interests, and to send enquiries to suppliers anytime and anywhere.

An e-Badge function was added to the app last month during the HKTDC Hong Kong Optical Fair. From January 2018, HKTDC trade fair websites will feature enhanced sourcing functions. These services will provide buyers with added convenience and comprehensive information, while assisting Hong Kong suppliers to promote their products and services and expand customer base through multiple channels.

At the reception, Mr Chau thanked Enterprise readers and advertisers for their long-term support that contributed to the publication's success. "We are proud that Enterprise has been in business for half a century, an achievement that would not have been possible without the support of our readers and advertisers," he said. "While there is now a much wider range of channels for export promotion, the HKTDC will continue to innovate and go hand in hand with SMEs in their quest to rise to new challenges in global markets."

Enterprise Yearbook 2018 publishedThe HKTDC Enterprise Yearbook 2018 was published today. It contains details of more than 300 suppliers and over 500 pages of buyer-centric content. With a readership of over 500,000 buyers from more than 200 countries and regions, the publication helps suppliers reach potential customers from around the world. It offers insightful content for international buyers, featuring global export outlook and market analysis for 2018, as well as a special article named "Hong Kong Legends" marking the 50th anniversary of Enterprise. The Yearbook also spotlights budding designers and start-ups, as well as their design ideas and stories. There is also a feature on the Belt and Road Initiative, detailing the latest developments and related opportunities for businesses.

Established in 1966, the Hong Kong Trade Development Council (HKTDC) is a statutory body dedicated to creating opportunities for Hong Kong's businesses. With more than 40 offices globally, including 13 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China, Asia and the world. With 50 years of experience, the HKTDC organises international exhibitions, conferences and business missions to provide companies, particularly SMEs, with business opportunities on the mainland and in international markets, while providing information via trade publications, research reports and digital channels including the media room. For more information, please visit: www.hktdc.com/aboutus. Follow us on Google+, Twitter @hktdc, LinkedIn.- Google+: https://plus.google.com/+hktdc- Twitter: http://www.twitter.com/hktdc- LinkedIn: http://www.linkedin.com/company/hong-kong-trade-development-council