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Fab Hits the Airwaves with First TV Ad

The flash-sale phenomenon—think Gilt Groupe, Rue La La, and Amazon’s on-fire MyHabit—has targeted most of its marketing to its channel of choice: the Web. But our friends at fast-growingFab are rolling out their design-loving message to the non-clickable world with their first TV spot. The New York-based company, which is currently offering life-enhancing, moderately discounted stuff that ranges from Keith Haring prints to a grilling accessory known as a Double Hotdog Iron, has created “Touched” (below), in which a man awakes to find his apartment transformed into a fantasy land where everything that’s touched “goes from drab to Fab.”