This is BY FAR the best beer shop in ALL of Germany (I was living in a beer desert for most of these past 9 years that I’ve been here, and have checked all 4 corners- Berlin, Hamburg, Freiburg & Munich- looking for good craft beer...)! In my opinion, it’s the ONLY place you can actually find an impressive offering (like one you would expect to find in any of the major cities in the US), and I believe it was probably the first international beer store as well...The owner Esther is an AWESOME lady and not only knows everything about beer, but truly LOVES BEER and connecting people with some of her rarities, too. Bierland is always the exclusive carrier of something or another, so I you love beer- make the trip to go and see Esther, I promise you’ll thank me for it! Here’s a link to their international beer offernings (which are still the RAREST beers to find in Germany!): http://bierland-hamburg.de/ausl_biere.html

This place is pretty close to where I live and also on the way and convenient when I’m heading home from work. The lady who owns this place is very friendly and makes the place fun to visit. Lots of good German beer and a few from around the world including one of my favorite IPAs. I love that I found this place and it will continue to be my number one place to go for beer/bier.

this is definitively one of the best beer-shops i know in germany.
when you get there don´t keep an eye on the look of the shop. looks antiquated (50th) but has a range of about 350 - 400 kinds of beer. lots of rare germans and a unusual range of english beers. plus internationals.
esther, the owner, knows every single bottle and can tell you something about the taste and nearly always something about the brewery and the brewer.
because of the lot of small breweries available there are a lot of changes. so you´ll find at least 10 - 20 new beers while re-visiting the shop after two or three months.
outstanding!

Excellent store, the owners are really enthusiastic about beer, you won’t find better service in Hamburg, especially Esther can tell you something about nearly every beer on the shelf, main focus is on German beers, but also several interesting Belgian, British and American beers are available. It’s worth visiting it on a regular basis because there are always some new beers I haven’t tried before. Prices might be a little bit higher than in some other German beer stores, but that’s something I don’t mind due to the great selection of beers and the outstanding service.

Visited on a Friday afternoon September 30, 2011.
This is without doubt the best German beer store that I have visited. They had about 250 different beers, most of them German.
The store itself had a nice atmosphere; but the best thing was the extremely friendly female owner. She was talkative and told me gladly about the different beers. I could have spent many hours inside the store.
I bought 12 different beers, the total cost was 60 EUR, the beers were unique so the prices were more than ok in my opinion. It’s not every day you buy German IPA, Imperial Stout, etc.
The store was easy to find, it took about 15 minutes to reach it with S-Bahn from the Main Station and with a short walk. It’s the same S-Bahn line that you can take to the Airport in Hamburg.
I would love to vist this place again.

Other Hamburg shops (including big specialty shops like Graeff and Bierspezi) focus on cases of sometimes interesting German beers (but basically pils and weissbier). Bierland has a dedicatedly broad array of German beer styles (e.g., a range of kellerbiers, a collection of pils including one with 100 ibu) and the owner seeks out rare beers from small producers, along with trying to stock Belgians, U.S. beers, and others that are virtually impossible to find elsewhere in Northern Germany. She is very helpful with suggestions, and loves to discuss beer varieties and trends. When I commented that most Hamburg beer drinkers concentrate on just one or two styles, she added that customers from the former East Germany tend to be more open-minded and adventuresome in seeking out varieties of types and flavors!

Definitely Hamburg’s best specialized beer store. Looks small from outside, but has a large offer. Most noteworthy for its wide range of different German beers. Also has a good selection of ales from the UK, Belgium and many other counties. Offers well-known classics and beers that are hard to find hereabouts. New beers are added from time to time so that there is always something new to try.
The owner and staff are very friendly and knowledgeable and are happy to provide advice and service.
Located directly at the subway station, a few stops away from the city center.

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