Ted Baker’s retail sales climbed by 9%, or by 10.5% in constant currency, over the festive period as trading was driven by a particularly strong performance online.

FASHION

Ted Baker festive sales up 9%

10 January 2018 | by The Retail Bulletin

Ted Baker’s retail sales climbed by 9%, or by 10.5% in constant currency, over the festive period as trading was driven by a particularly strong performance online.

In the eight weeks to 6 January, online sales increased by 35% and accounted for 30.1% of total sales.

Ray Kelvin, Ted Baker founder and chief executive, said: "The Ted Baker brand has continued to perform in line with expectations over the Christmas period, delivering a good retail performance driven by particularly strong growth from ecommerce, which is an increasingly important part of our retail business.”

During the period, average retail square footage rose by 5.9% to 409,226 square feet and expansion continued with the opening of a new store in Montreal, further concession openings in Germany and Spain, and new stores in Malaysia, Mexico and Qatar.

The retailer said it anticipates that its full year results will be in line with its expectations.

Kelvin added: “Whilst external trading conditions are expected to remain challenging in the year ahead, the strength of our brand and business model means that we remain well positioned to continue the long-term development of Ted Baker as a global lifestyle brand."

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