Targeting the right prospects

Know Your Customers

Knowing your current customer profile is critical if you want to efficiently find prospects just like them. DataSnap™ creates a customer profile and compares it to all individuals in your market area. Understand how your customers compare demographically (income, home value, age, presence of children, credit card user, direct mail responder and more) and in lifestyle behaviors to others in your market area.

How your customers compare to the general population with-in your market area can reflect your services appeal helping marketers target like segments of the general populations with marketing programs that have successfully delivered new customers.

Regardless of industry, all marketers with access to recent customer data can benefit from the additional insight a DataSnapTM profile provides. The intelligence gained from a customer profile can help your business better target right prospects as well as to retain current customers by incorporating more relevant campaigns.