Meritus’ Promo+ Solution to Help Companies Plan

<p><strong>Singapore &mdash; Sept. 26</strong><br />Meritus has launched Promo+, a business tool that will help companies measure the effectiveness of their promotional activities.<br /><br />The solution is flexible and can be customized to meet client needs across a large variety of categories, markets and channels. </p><p>”Companies often face numerous challenges when trying to measure the impact of their promotional activities,” said Balasubramanium Venkitachalam, Meritus CEO.”They want to know what combination of offer type, offer value, offer duration, promotion intervals and how the time period of the promotion will enable them to yield the best results. </p><p>”Companies also want to know how they can identify optimum levels of promotion in terms of the value associated with the offer. The Promo+ solution suite will help companies address this while ensuring that their specific requirements are met.”<br /><br /></p>