“our revenue may be negatively affected unless and until we include ads or sponsored stories on our mobile apps and mobile website. We believe that people around the world will continue to increase their use of Facebook from mobile devices, and that some of this mobile usage has been and will continue to be a substitute for use of Facebook through personal computers.”

So, yes we will see ads on Facebook mobile before too long.

But there is a lot of work to be done to find a way to do that without negatively impacting the user experience on mobile devices.

The fall in profits is driven by a big hike in costs as they lose money on each of the Kindles they sell. And they are selling lots of Kindles – it’s the top selling product in most Amazon markets and has been since launch. And the Kindle Fire has got off to a great start in the US;

Kindle Fire is the #1 bestselling, most gifted, and most wished for product across the millions of items available on Amazon.com since its introduction 17 weeks ago

NewTV

Whilst the main focus for sports fans in the UK is obviously who will seize the challenge of managing sleeping giants Leeds United, in the US everyone is gearing up for the SuperBowl. As well as being very very long, it has long been famous for the ad breaks when advertisers usually launch new commercials.

Brand Cathedrals

We are huge believers in the power of brand cathedrals – those retail experiences where people go to pay homage to the brand just as much as to buy. For the launch of 3 we pushed the idea of stores that were places you celebrated the breadth of content the network was to offer, but lost the pitch. Nike does it well, as do some fashion brands like Comme De Garcon with their Dover Street Market.

Finally

I believe that over time, we will see the increase in the cost of advertising moderate. There are just so many different media available today and we’re quickly moving more and more of our businesses into digital. And in that space, there are lots of different avenues available. In the digital space, with things like Facebook and Google and others, we find that the return on investment of the advertising, when properly designed, when the big idea is there, can be much more efficient.