Designing Products That Deliver

You’ve done all your due diligence and designed a product that should be met with customer accolades. But do you know if your team can deliver it? It’s time to do the hard work of the “how,” and determine production timelines, service organization, and delivery methods, as a start. During the product design phase, SBI helps you put the structure in place for a successful product launch.

Phase 8: Product Design

Design a product that solves the market need and is something your organization can deliver.

The Problem

You haven’t designed a product that works. The market won’t purchase products that are over- or under-engineered. The common cause? Designs that don’t meet the use scenarios. These products may sound good and show well, but will never be purchased. Is the product team staying engaged in the product design or throwing the use scenarios over to the development team too soon?