Did you know that the average person now spends around one day per week online? Many of us enjoy scrolling through our friends’ photos and chatting online, but the Internet also has an incredibly important role to play in modern business. If you’re not already attracting attention online, you could find that taking steps to get your business noticed could make a dramatic impact on your books. If you’re keen to harness the power of the web to drive your business forward, here are some tips to help you become an attention-seeker.

Social media

It’s no good having a brilliant business if nobody knows about it. The key to success lies in attracting customers and encouraging them to spend money on the services or products you supply. If your business is struggling to hit the big time, this may be due to the fact that you haven’t spread the news far and wide. Social media is something of a modern-day phenomenon. Originally, sites like Facebook were launched to enable friends and family to keep in touch, but today, they are multi-faceted platforms, which offer businesses incredible opportunities to connect with a vast audience. Facebook alone has more than 2 billion active users, while more than 700 million people use Instagram every month. These figures are increasing all the time. If you don’t already have social media accounts, or your posts and pages are attracting a few rather than a few thousand likes, it’s time to review your strategy. Social media enables businesses to interact and connect with users, share news, and drive traffic to their website.

When working on a social media campaign, it’s vital to cater for your target market. Consider who you’re trying to sell to, and select the platforms that are most popular within this pool. Facebook may be the most popular site overall, but young Internet users tend to favor Snapchat and Instagram. If you’re not au fait with social media marketing, it’s worth seeking advice from a digital marketing agency. Experts can help you design and implement a strategy that is relevant to your market and your brand, and hopefully, ensure your pages and profiles generate a lot more interest. Once you’ve got pages up and running, post on a regular basis, and make an effort to converse with clients, respond to comments, and answer questions. Keep an eye on which posts garner the most attention. This will give you an insight into what your audience wants.

SEO

You may have the most fantastic looking, sleek, seamless business website in the world, but that doesn’t guarantee traffic. If you’ve got a site that isn’t pulling people in or helping you increase sales, it’s time to think about how you’re going to attract more visitors. SEO, or search engine optimization, is an excellent way to drive traffic to your homepage and landing pages. This form of marketing utilizes the power and influence of search engines like Google. More and more of us use search engines to find products or services, and 75 percent of us never make it past page 1 of the results. As a business, you want your links to appear as high up on the page as possible. If you’re stuck on page 7, you’re not going to get much custom. You can improve your search ranking by creating optimized content, which is tailored to your audience and relevant to your brand. Share posts that are informative, interesting and useful, use keywords and popular search terms naturally, and try and be original. Think about what your readers want to see, and don’t duplicate content. If you don’t have an in-house marketing team or expertise in digital marketing, it’s worth looking for an agency that does have experience in this area. It’s not easy to get SEO right, but if you do, the results can be staggering.

Email marketing

Think about how you react to emails as a consumer. Do you often open messages or follow links, or do you tend to tick every box and click on the ‘delete all’ tab? To make email marketing work for your business, you need to target the right people, and you need to make sure your subject or title leaves customers wanting more. Contact users who have a genuine interest in what you sell, and make full use of the subject box. Personalize headings using customer names, and make the title stand out. Promotions always go down well, and it’s also a good idea to add a touch of intrigue and mystery. A subject like ‘You won’t believe what’s in this email’ is likely to lure people in more effectively than a standard subject title like ‘What’s new.’

Network

Networking is a brilliant way of creating contact lists in the world of business, but you don’t have to attend events to get your brand name out there. You can also network online. Teaming up with other businesses, featuring links from other blogs, and working with social media influencers can all build your online profile, and help you to create a buzz around your company. Follow other businesses online, share and like their posts, and get in touch with people who have a large following that may be interested in profiling your business. If you sell clothing, for example, and you tend to post new products on sites like Instagram, joining forces with an influencer who posts about fashion could send your brand stratospheric.

Are you attempting to build a brand or increase sales? If you don’t already have a strong presence online, you could be missing out on the chance to reach out to huge audiences. In this day and age, when most of us devote a substantial amount of time to surfing the web, it pays for businesses to be attention-seekers. If you’re keen to create a following and encourage more buyers to check out your website, hopefully, this guide has given you inspiration. If you’re not a marketing expert, it’s wise to seek advice and to focus on creating a tailored, focused online marketing campaign.