Designer James Perse summer keg party Mischa Barton

Jay L. Clendenin / Los Angeles Times

The concept of the new James Perse store in the Malibu Lumber Yard complex is beach house, but to help bring in a crowd for its May 30 opening party, it employed two other magnetic summer-themed words: keg party. Of course, this being Malibu, and the store being a more high-end than, say, your typical frat house, there were plenty of custom touches: The kegs were clad in cozies, and the stores graphics were everywhere from the beach chairs to the ice cream cart that served up dessert. The crowd? It was definitely relaxed. Pictured: Actress Mischa Barton ("The O.C.").

The concept of the new James Perse store in the Malibu Lumber Yard complex is beach house, but to help bring in a crowd for its May 30 opening party, it employed two other magnetic summer-themed words: keg party. Of course, this being Malibu, and the store being a more high-end than, say, your typical frat house, there were plenty of custom touches: The kegs were clad in cozies, and the stores graphics were everywhere from the beach chairs to the ice cream cart that served up dessert. The crowd? It was definitely relaxed. Pictured: Actress Mischa Barton ("The O.C.").