Vincent Dente Joins BCW as Chief Creative Officer, North America

12.3.2019 20:24:00 CET | Business Wire

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BCW (Burson Cohn & Wolfe), a leading global communications agency,
announced today that Vincent Dente has joined as Chief Creative Officer,
North America, responsible for further strengthening BCW’s team of
creative experts who develop integrated communications programs that
break new ground and produce dramatic business results for clients.

“Vincent is an expert at turning creative ideas into integrated,
multimedia narratives that connect with audiences and move them to take
action,” said Chris Foster, President, North America, BCW. “His 25 plus
years of experience across nearly every industry sector will be
incredibly valuable to our clients as we help them drive their
businesses forward through modern, integrated, creative storytelling.”
Dente will report to Foster as well as to Jim Joseph, BCW’s Global
President.

Dente joins BCW from MSL, where he was EVP, Executive Creative Director,
U.S. Before that, he spent five years with Edelman as EVP, Executive
Creative Director, leading the firm’s New York Creative Network across
its Corporate & Public Affairs, Health and Brand practices working on
clients in the beverage, consumer packaged goods, healthcare, insurance,
sportswear and technology industries.

Prior to that, Dente was Creative Director and Co-Founder of AgentOf,
leading a team developing creative content, social media strategy,
digital development and enterprise e-commerce solutions for clients
including Joseph Abboud, Harman International, JBL, Lacoste, Microsoft,
Sprint and John Varvatos. Earlier in his career, he spent 15 years
running his eponymous firm, Dente Inc., collaborating with clients
including BMW, Direct TV, Ducati, Dupont, Hilton, Honda, Labatt Blue,
Lexus, Lucent Technologies, Mercedes-Benz, Mitsubishi and United
Airlines.

Dente’s collaborative work has been honored with a Titanium Lion at the
Cannes Lions; Best in Show at The One Show; Best Experiential Build from
Digiday; Best in Show and a Platinum SABRE Award from The Holmes Report;
and a D&AD Impact Award, among many others.

“BCW has an amazing and integrated infrastructure to facilitate the
creative process,” said Dente. “Its sophisticated data analytics,
research and brand planning teams drive relevant and insightful big
ideas. This is a dream opportunity for me to lead and partner with
really talented people to deliver original and inspired content for BCW
clients.”

About BCW

BCW is one of the world’s largest full-service global communications
agencies. Founded by the merger of Burson-Marsteller and Cohn & Wolfe,
BCW delivers digitally and data-driven creative content and integrated
communications programs grounded in earned media and scaled across all
channels for clients in the B2B, consumer, corporate, crisis management,
CSR, healthcare, public affairs and technology sectors. BCW is a part of
WPP (NYSE: WPP), a creative transformation company. For more
information, visit www.bcw-global.com.