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Robert marich is a business journalist and analyst with more than 25 years of experience covering the film industry his book marketing to moviegoers a handbook of strategies and tactics is the go to reference for understanding the marketing and promotional strategies tactics and methods employed by the major studios. In the second edition of his comprehensive guidebook marketing to moviegoers veteran film and tv journalist robert marich plumbs the depths of the strategies and tactics used by studios to market their films to consumers. In the third edition of his comprehensive guidebook marketing to moviegoers a handbook of strategies and tactics veteran film and tv journalist robert marich plumbs the depths of the methods used by studios to market their films to consumers. In the third edition of his comprehensive guidebook marketing to moviegoers a handbook of strategies and tactics veteran film and tv journalist robert marich plumbs the depths of the methods used by studios to market their films to consumers. In the third edition of his comprehensive guidebook marketing to moviegoers a handbook of strategies and tactics veteran film and tv journalist robert marich plumbs the depths of the methods used by studios to market their films to consumers