A buyer might say they want a four-bedroom, three-bath house with a sunny kitchen and a backyard, but what they’re really looking for is “a place for their life to happen,” Paul Adds .

“A lot of what we communicate is ‘what’ and ‘how,’ but few talk about ‘why,’” he points out “Start with the why.”

“As you develop marketing campaigns, remember that saying a home is in a great neighborhood isn’t as powerful as showing why that is the case” said Paul.

For example, if you produce a video property tour, include footage of nearby attractions such as beaches, museums, shopping districts, and other aspects of a community that can inspire a buyer to want to live in the area—not just in the home. Anything you can do to tie your listing to the lifestyle buyers want will attract more traffic.

One of the keys to developing marketing materials that will resonate with buyers looking for a certain lifestyle understands the trends that characterize the people you are trying to reach.

As a real estate professional, you have access to an enormous amount of data about what consumers are looking for. There are services that can sift through the information and create reports to help you develop an effective pitch, Line said.

The data can help you tune in to trends that reflect the kind of buyers you want to reach. You can identify people in certain kinds of occupations, where they like to shop, and what they like to do for entertainment.

This information can help you connect with buyers in your area, as well as investors who want to purchase commercial or residential properties that will attract certain types of tenants, she said.

“Turn the information you collect into a marketing tool by incorporating it into a story that connects the property to the goals and lifestyle of those who would buy it” Paul Nyamueya said. “At the end of the day, the story is all that matters. A great story evokes a reaction