Mexican tycoon Carlos Slim "is continuing to invest in football," as he has decided that his Uno TV channel will televise Liga MX side Universidad de Guadalajara's home games during the upcoming season, according to Rigoberto Juárez of LA AFICION. Since the club earned promotion to the top flight, "the biggest question was who would be the new owner of the team's TV rights." Universidad gave PCTV "an opportunity, but the offer never reached what the club wanted." In the same fashion, "what Televisa offered to the club's executives was not enough, as they believe they have a brand that should not be paid like a recently-promoted team." Leones Negros Exec VP Alberto Castellanos, though, said of the agreement, "We have not signed anything. We are in the negotiation process, PCTV has the first option and we are proposing offers to them to see if they will equal or improve on the offer [from Uno TV]. If not, we will continue with the process of assigning the TV rights to the best proposal for us" (LA AFICION, 7/9).