Start using our templates

What is a marketing roadmap?

A marketing roadmap highlights the key projects and priorities for a marketing team. Marketing strategy roadmaps often chart priorities across different channels, such as content, digital, advertising, events and hiring. Marketing teams are typically project-oriented, with many deliverables and initiatives unfolding at once. Roadmaps create clarity from the chaos, surfacing the highest-priority tasks and keeping everyone on track. They also serve as a key communication tool for marketing teams to share their plans across the organization.

Get the most out of your template

Pivot and Filter

Need a custom data set? You don’t need a different roadmap. Tailor what you show, then save that view for later.

Resourcing

Visualize how resources will be allocated by assigning roadmap items to specific people or departments.