Words Hurt Too

CERCA, Children and Adolescents Center in Brazil, (Centro de Referencia da Crianca e Adolescente) presents a new print advertising campaign reminding us of the impact of words on young people. “Hematoma” e “Sangue” show tiny words, gathered together, appearing on the faces of a boy with a bleeding nose and a girl with a brusied black eye. The Portuguese words, “Palavras também machucam”, are translated as “Words Hurt Too. Any kind of violence against children is a crime. To report call (11) 3115.6119″

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