Mary Kate and Ashley Olsen are launching a paired fragrance duo for their Elizabeth & James brand. “I’d like to walk down the street and smell a note of it,” said Mary-Kate. [WWD]

"Whether you're a facial hair fan or not, Movemeber has arrived, which means plenty of the men in our lives will be growing out their mustaches and beards in support." [BellaSugar]

Gisele Bundchen and Erin Heatherton both appeared on the runway at São Paulo Fashion Week. [FabSugar]

The CFDA/Lexus Eco-Fashion Challenge is back for its fourth year. [Fashionologie]

Tina Fey is bringing a new sitcom (about a former cult member who moves to New York City) to NBC. [SheFinds]

Lena Dunham's first choice to play Marnie, the Allison Williams character, on Girls? Her real-life best friend, Audrey Gelman. Who is probably better known to some tFS readers as girlfriend to Terry Richardson. [PageSix]