Assess your business nicheThe most important consideration to make when creating a logo for your business is to know your industry. For example, if you are a painter and decorator, then most of the designs for your industry will probably include some sort of practical graphic design, such as a (read on...)

If you want customers to purchase products or services from you, then it’s important to make them feel assured that they’re dealing with a credible business. This is especially true of an online business – since your customers are giving out their their credit card number and (read on...)

In this world of competition, an online brand promoter struggles hard to promote the business in the niche market successfully and proficiently. A logo or insignia is the usually used for the sake of enterprise, company or corporation identity. A logo can bring the impact of a company as a brand (read on...)

Forget all the rules you know about logo design. Think about what you are really trying to accomplish. Are you trying to get attention, be memorable, stand out? Are you trying to increase awareness and boost sales? Yes, but a traditional logo does little to accomplish these goals. A traditional (read on...)

Did you know that nearly half of all new businesses fail within the first 2 years of opening? To stand the test of time, your logo design and marketing materials need to be clear, concise, and consistent to build brand awareness and stand out from your competitors.
With the onslaught of start up (read on...)

A logo lays the foundation of any business and if well-designed, then it can do wonders for a business. Now, if you want a logo for your business you have two options available. Either, to get your so called “brand identity” i.e. your logo created by using a software or you hire a (read on...)

As the world becomes smaller, with the help of the internet, the world of business is becoming more competitive. This is true in the world of website design as well, each little detail of website design needs to be given attention, and nothing can be overlooked as not being important. A (read on...)

For a small business, the last few years have been quite the economic roller coaster. We’re all cutting back and learning to do more with less, making strategic decisions when it comes to investing money in advertising and marketing. While there’s no need to spend big bucks on (read on...)

A brochure is a powerful marketing print material that conveys the company message in a crisp yet concise format. The business can use this print material to spread information about its vision, goal, new and existing products and services. It must have the right mix of content and images to (read on...)

In this augmented globalization rather than using many alphabets or written names, symbols and ideograms can be more effectual. A logo or an ideogram is a symbolic representation or a graphic design which provides organizational identity, which can be associated with an individual or a product (read on...)