Tag Archives: STORY

Daniela Warren — February 19, 2019 — February 19, 2019 Ever hear the phrase: “you never get a second chance to make a first impression”? Although this is certainly true for meeting new people, it also applies to your company’s B2B website design. So how do you tell your brand story online? Consider the preparation … Continue reading How to Tell Your Brand Story Using Web Design→

Rachel Pillow — December 22, 2018 — December 22, 2018 Pamjpat / Pixabay Have you ever seen a surprisingly simple product do exceptionally well and thought, “Why didn’t I think of that?” or “How did that brand become so successful?” I recently found myself asking those same questions about the Elf on the Shelf phenomenon. … Continue reading The Success Story of Elf on the Shelf→

Dave Sutton — October 19, 2018 — October 19, 2018 rawpixel / Pixabay Barbara Millett, the Marketing Manager at Peppermint Technology, was trapped in the classic technology product marketing dilemma. She had a great product to market, but it came with a ridiculously complicated story. Making matters worse, her target buyer was one of the … Continue reading How to Simplify Your Brand Story With Video→

Anton Eliasson — October 16, 2018 Follow @antoneliasson — October 16, 2018 We already know that Instagram Stories are a highly engaging video format. But the real value of Instagram Story ads isn’t in the video itself, but the connection you make with the person on the other end. Since Facebook’s ad manager lets you … Continue reading 19 Instagram Story Ad Ideas from Creative Brands→

Kat Boogaard — August 15, 2018 — August 15, 2018 Here’s a statistic that’s bound to make you wide-eyed: A whopping 300 million people use Instagram Stories every single day. That means the platform is now almost double the size of its most direct competitor, Snapchat, which has 158 million daily users. So, what does … Continue reading 17 Creative Instagram Story Ideas for IGTV And Your Business→

With AI and machine learning, algorithms and emerging tech, the sky — beyond the cloud — is the limit Robin Kurzer on June 6, 2018 Throughout this Story of Data, we’ve talked about where we are now and how we got here. We’ve questioned who owns data and whether it will ever really be … Continue reading The story of data, Part 5: Where are we going?→