Universal Graphics, a general commercial printer in El Paso, TX, has made a seamless transition from a film-based to a direct-to-plate workflow anchored by a Heidelberg Prosetter violet platesetter with MetaDimension RIP.

“The new platesetter helps production run faster and more smoothly, our quality is better, and our turnaround times have improved significantly. The difference is like night from day,” said company president Lidia Lespron, who further reports that Universal’s operators are making the transition “without a problem.” The company also uses premium Heidelberg Saphira violet plates.

The minority woman-owned business provides a wide range of products and services to a regional clientele based in and around El Paso. Capabilities range from offset and digital printing to mailing and fulfillment. Annual sales revenues are in the $1 million range.

Lespron and her husband prize the quality and dependability of their Heidelberg equipment, citing “negligible downtime” and regular preventive maintenance that keeps the enterprise up and running to meet customer demand. The company employs a staff of 10.