The land of Provence is so rich in delicate fragrances, beautiful pastel like scenery, unspoilt nature ideal for long reflective walks, soothing sunlight and delicate natural tastes that it leaves its visitors with an inner sense of calm and beauty. L'Occitane is a beauty brand that has captured the essence of Provence producing a range of high quality, natural, authentic and sensorial beauty products inspired by this unique region.
Your challenge is: Create an original, natural and sensorial way for l'Occitane to recommend the most relevant beauty products, according to the type of skin and the beauty objectives.
We would welcome online or mobile applications as well as ideas that take place in one of L'Occitane stores around the world. Other ideas could be provided from booklets, something for home, either to use with friends or alone... any original tool, experience, device that will assist women or men in receiving advice on the best L'Occitane products for them through a high quality, natural, authentic and sensorial experience.
FORMAT: video, animation, story boards, illustrations.
And here’s what we have in store for you:
A total prize of EUR 5,000!

First Prize: EUR 3,000

Second Prize: EUR 1,500

Third Prize: EUR 500

This contest will be running until April 12 2012.
We are looking for original, new ideas that are truly relevant to L'Occitane. Your idea(s) cannot just be something that all other brands can do but something that is unique to L'Occitane. Your ideas will inspire the development of L'Occitane's new skincare recommendation tool. Are you ready for the challenge?