Thalli Pogathe breaks another record

The hit single Thalli Pogathey from Gautham Menon’s Achcham Yenbadhu Madaiyamada has crossed 1 Crore views for its lyric video on their Ondraga Entertainment YouTube Channel within 90 days of its release. The Simbu and Manjima Mohan starrer featuring AR Rahman’s music has been declared a chartbuster even before the release of the movie; with just the teaser of the song going viral.

Commenting on the song’s performance, Shahir Muneer, Director of Divo, the digital media and who has associated with Ondraga Entertainment on the distribution and marketing of the film’s online presence and music, said that the song is still topping the itunes Tamil charts despite a slate of new releases, and is also in the Top 10 of radio charts across all stations for over 2 months now.

Gautham Menon’s team has more digital initiatives lined up, and look to have their presence cemented in the medium over the long run-not just for their movies but for original content as well.