Pinterest’s relatively low-key business model isn’t as flashy as Snapchat’s or as fluid as Twitter’s, but its platform continues to attract a high-value demographic (women in high-income households who regularly make decisions based on what they...

Product niches aren’t the only way to create income online. Advertising is one of the best ways to create income from Internet marketing activities, and there are some major trends that are shifting how this is done online. In the past, a Google pay-per-click...

Social media continues to increasingly embed itself in our lives. Are you interested in using social media to grow your audience and generate a positive ROI on social media marketing? For marketers, knowing the statistics behind the social networks can inform...

No matter what type of business you’re running, it’s crucial that you have a strong presence on Twitter. Twitter is an incredibly important and powerful social media network that is one of the largest on the net with approximately 316 million monthly active users...

There are multiple strategies to go about building a successful campaign. When building a Facebook ad campaign you can set Facebook to optimise for different “bid types”. But by default ad campaigns on Facebook run using oCPM. Cost Per Click (CPC): The maximum you’ll...