Why Should I Use the Email Analysis Feature?

Why Analyze an Email?

Since the launch of the email analysis tool, we have been asked "Why should I use your analysis tool?" Some wonder if there are any benefits to using it over testing manually. Others were unaware there could be rendering differences between email clients.Regardless of which group you fall into, the email analysis tool can give you insight into the performance of your email marketing campaigns.

1) Is there any benefit to the email analysis tool over manual testing?

- Yes. As part of the email analysis we provide information passed to us from a number of common spam filters. While we don’t necessarily have information on every possible rule, you can often find that terminology you used, or special characters in your email that are causing delivery problems.

2) Can emails look different between email clients?

- Yes. There are a number of commonly used CSS tags that are not fully supported in all mail clients. As an example background images do not render in Outlook 2007 or Gmail, but work fine in many other programs.