The Musings of Paul Otispeek into the world of MOB Media from the CEO's perspective...http://mymobblog.com/
http://www.rssboard.org/rss-specificationBlogEngine.NET 2.5.0.6en-UShttp://mymobblog.com/opml.axdhttp://www.dotnetblogengine.net/syndication.axdPaul The Musings of Paul Otis0.0000000.000000# Hashtag Help<p><span style="font-size: medium;">For the <em>not-so-savvy</em> social media users:</span></p>
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<p class="MsoNoSpacing"><span style="text-decoration: underline;">For more original MOB Media creative content:</span></p>
<p class="MsoNoSpacing"><strong>Web:</strong> <a href="http://www.mobmedia.com/">mobmedia.com</a><span style="text-decoration: underline;"><br /></span></p>
<p class="MsoNoSpacing"><strong style="mso-bidi-font-weight: normal;">Facebook:</strong> <a href="http://www.facebook.com/pages/MOB-Media-Inc/134571234090">MOB Media Inc.</a></p>
<p class="MsoNoSpacing"><strong style="mso-bidi-font-weight: normal;">Twitter:</strong> <a href="https://twitter.com/MobsterCreative">@MOBsterCreative</a></p>
<p class="MsoNoSpacing"><strong style="mso-bidi-font-weight: normal;">Instagram:</strong> <a href="http://instagram.com/mobstercreative">@MOBsterCreative</a></p>
<p class="MsoNoSpacing"><strong style="mso-bidi-font-weight: normal;">Pinterest:</strong> <a href="https://pinterest.com/mobstercreative/">MOB Media</a></p>
<p class="MsoNoSpacing"><strong style="mso-bidi-font-weight: normal;">Vimeo:</strong> <a href="https://vimeo.com/mobmediainc">MOB Media Inc. </a><strong style="mso-bidi-font-weight: normal;"></strong></p>
<p class="MsoNoSpacing"><strong style="mso-bidi-font-weight: normal;">Pheed:</strong> <a href="https://www.pheed.com/MOBmedia#qp,all,all">MOBster Creative</a></p>http://mymobblog.com/post/2013/03/28/-Hashtag-Help.aspx
http://mymobblog.com/post/2013/03/28/-Hashtag-Help.aspx#commenthttp://mymobblog.com/post.aspx?id=87b78867-3b6b-4370-a5f8-07b1e0355bcaThu, 28 Mar 2013 13:03:00 -0700Administratorhttp://mymobblog.com/pingback.axdhttp://mymobblog.com/post.aspx?id=87b78867-3b6b-4370-a5f8-07b1e0355bca207http://mymobblog.com/trackback.axd?id=87b78867-3b6b-4370-a5f8-07b1e0355bcahttp://mymobblog.com/post/2013/03/28/-Hashtag-Help.aspx#commenthttp://mymobblog.com/syndication.axd?post=87b78867-3b6b-4370-a5f8-07b1e0355bcaePrequal & MOB Media Launch New Website<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Calibri; font-size: small;"><a href="http://www.mobmedia.com/">MOB Media</a> and <a href="http://www.eprequal.com/">ePrequal.com </a>have collaborated into creating a creative and fresh look for ePrequal.com&rsquo;s new site. &nbsp;Dave Van Waldick, ePrequal.com&rsquo;s founder came to us with a very specific mandate: Creating a dynamic, social-media driven, web presence which will boost the brand&rsquo;s image and help it compete within a crowded marketplace. Under MOB Media&rsquo;s creative direction&hellip; Mission accomplished!</span></p>
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<p><img style="margin-right: auto; margin-left: auto; display: block;" src="http://mymobblog.com/image.axd?picture=2013%2f1%2feprequal2.PNG" alt="" /></p>http://mymobblog.com/post/2013/01/16/ePrequal-MOB-Media-Launch-New-Website.aspx
http://mymobblog.com/post/2013/01/16/ePrequal-MOB-Media-Launch-New-Website.aspx#commenthttp://mymobblog.com/post.aspx?id=41479c65-b66d-4884-8808-4e0791327e03Wed, 16 Jan 2013 10:32:00 -0700Administratorhttp://mymobblog.com/pingback.axdhttp://mymobblog.com/post.aspx?id=41479c65-b66d-4884-8808-4e0791327e03413http://mymobblog.com/trackback.axd?id=41479c65-b66d-4884-8808-4e0791327e03http://mymobblog.com/post/2013/01/16/ePrequal-MOB-Media-Launch-New-Website.aspx#commenthttp://mymobblog.com/syndication.axd?post=41479c65-b66d-4884-8808-4e0791327e03Infamous MOBster Malapropos & Non-Sequiturs of the Year!<p><span style="font-family: Calibri; font-size: small;">Happy 2013 from <span style="text-decoration: underline;"><a href="http://www.facebook.com/pages/MOB-Media-Inc/134571234090">MOB Media</a></span>! Gone is another year full of new clients, new creative, and of course new MOBster quotes. The family at MOB Media has produced amazing work during 2012, but sometimes we get so immersed in the projects, we slip on our speech&hellip;thus releasing the infamous malapropos and non-sequiturs! For those who follow us every year, (all 5 of you!) you should recognize some returning malapropos MVP&rsquo;s. For those who are new, enjoy the misstatements of one magnificent year! And now to the Whiteboard as we call it, or this year it should be dubbed the Laura Board!</span></p>
<p><span style="font-size: small;"><span style="font-family: Calibri;"><span style="color: red;">"The president of Peru was Japanese for years"</span> &ndash; <strong style="mso-bidi-font-weight: normal;">Allan-</strong> <em style="mso-bidi-font-style: normal;">Uh&hellip;after that he was&hellip;? Maybe like the Vapors he only thought he was turning Japanese?</em></span></span></p>
<p><span style="font-size: small;"><span style="font-family: Calibri;"><span style="color: red;">"It's not that I don't remember ......... I just don't remember"</span> &ndash; <strong style="mso-bidi-font-weight: normal;">Frank &ndash; </strong><em style="mso-bidi-font-style: normal;">Wise words from a once wise man. At least I think he was, who can remember?</em></span></span></p>
<p><span style="font-size: small;"><span style="font-family: Calibri;"><span style="color: red;">"You're talking to a dead horse"</span> &ndash;<strong style="mso-bidi-font-weight: normal;">Laura-</strong> <em style="mso-bidi-font-style: normal;">Must be more humane to talk to, rather than beat one... good for you Laura! </em></span></span></p>
<p><span style="font-size: small;"><span style="font-family: Calibri;"><span style="color: red;">"Isuzu, what is that, Honda, Toyota?&rdquo;</span> &ndash; <strong style="mso-bidi-font-weight: normal;">Laura</strong>- <em style="mso-bidi-font-style: normal;">Maybe Kia? Laura would not have made it in the Auto Trader World I lived in&hellip;</em></span></span></p>
<p><span style="font-size: small;"><span style="font-family: Calibri;"><span style="color: red;">"I can't articulate what my brain is thinking"</span> &ndash;<strong style="mso-bidi-font-weight: normal;">Laura</strong> &ndash; <em style="mso-bidi-font-style: normal;">Wow, what kind of follow-up can I have here? I&rsquo;m not sure because my brain is not articulating at this moment&hellip;.maybe due to laughter.</em></span></span></p>
<p><span style="font-size: small;"><span style="font-family: Calibri;"><span style="color: red;">"Yves will 'improvise' more about testimonials"</span> &ndash;<strong style="mso-bidi-font-weight: normal;">Laura</strong> -<em style="mso-bidi-font-style: normal;"> Please elaborate&hellip;</em></span></span></p>
<p><span style="font-family: Calibri;"><span style="font-size: small;"><span style="color: red;">"Is LA a part of So Cal?"</span> &ndash;<strong style="mso-bidi-font-weight: normal;">Laura </strong><em style="mso-bidi-font-style: normal;">&ndash; In her defense she was born in Alaska, which isn&rsquo;t even part of the United States according to one of her malapropos from another year&hellip;she was <strong style="mso-bidi-font-weight: normal;">only raised</strong> in Southern California. So geography isn&rsquo;t her best subject&hellip;</em></span></span></p>
<p><span style="font-size: small;"><span style="font-family: Calibri;"><span style="color: red;">"learning the experience"</span> &ndash;<strong style="mso-bidi-font-weight: normal;">Laura </strong><em style="mso-bidi-font-style: normal;">&ndash; Laura is turning the experiential learning cycle on its head, look it up!</em></span></span></p>
<p><span style="font-size: small;"><span style="font-family: Calibri;"><span style="color: red;">"Zoology, that's the study of zoo animals, right" </span>&ndash;<strong style="mso-bidi-font-weight: normal;">Laura&ndash; </strong><em style="mso-bidi-font-style: normal;">Yes, and etymology is the study of &ldquo;Ets&rdquo;</em></span></span></p>
<p><span style="font-family: Calibri;"><span style="font-size: small;"><span style="color: red;">"If the world ends I don't want to die in an ugly Christmas sweater"</span> &ndash;<strong style="mso-bidi-font-weight: normal;">Millie</strong>- <em style="mso-bidi-font-style: normal;">An epic way to go in my opinion!</em> </span></span></p>
<p><span style="font-size: small;"><span style="font-family: Calibri;"><span style="color: red;">"I've been procrastinating &amp; putting off doing it"</span> &ndash;<strong style="mso-bidi-font-weight: normal;">Nan</strong>- <em style="mso-bidi-font-style: normal;">Had a hard time typing &amp; writing this one out. She&rsquo;ll get back to you!</em></span></span></p>
<p><span style="font-size: small;"><span style="font-family: Calibri;"><span style="color: red;">"Do you mean 8am or pm?" </span>&ndash;<strong style="mso-bidi-font-weight: normal;">Pat &ndash; </strong><em style="mso-bidi-font-style: normal;">We miss you Pat! </em></span></span></p>
<p><span style="font-size: small;"><span style="font-family: Calibri;"><span style="color: red;">"So what is your most unfavorite moment at MOB?"</span> &ndash;<strong style="mso-bidi-font-weight: normal;">Paul-</strong><span style="mso-spacerun: yes;">&nbsp;&nbsp; </span><em style="mso-bidi-font-style: normal;">Being an &lsquo;unliked&rsquo; intern of Nan more than likely.</em></span></span></p>
<p>&nbsp;<span style="font-family: Calibri; font-size: small;">The official whiteboard has been erased and geared up for fresh quotes!&nbsp; <img title="Surprised" src="http://mymobblog.com/editors/tiny_mce_3_4_3_1/plugins/emotions/img/smiley-surprised.gif" alt="Surprised" border="0" />&nbsp;</span></p>
<p>&nbsp;<span style="font-family: Calibri; font-size: small;">&nbsp;</span><span style="font-family: Calibri; font-size: small;">We shall see what the MOBsters and our associates bring in 2013&hellip;Opportunity abounds!</span></p>
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<p><img style="margin-right: auto; margin-left: auto; display: block;" src="http://mymobblog.com/image.axd?picture=2013%2f1%2fmob+logo.png" alt="" /></p>http://mymobblog.com/post/2013/01/03/Infamous-MOBster-Malapropos-Non-Sequiturs-of-the-Year!.aspx
http://mymobblog.com/post/2013/01/03/Infamous-MOBster-Malapropos-Non-Sequiturs-of-the-Year!.aspx#commenthttp://mymobblog.com/post.aspx?id=d3e28849-316b-46d7-ab16-21dcd16bcf82Thu, 03 Jan 2013 15:58:00 -0700Paulhttp://mymobblog.com/pingback.axdhttp://mymobblog.com/post.aspx?id=d3e28849-316b-46d7-ab16-21dcd16bcf82543http://mymobblog.com/trackback.axd?id=d3e28849-316b-46d7-ab16-21dcd16bcf82http://mymobblog.com/post/2013/01/03/Infamous-MOBster-Malapropos-Non-Sequiturs-of-the-Year!.aspx#commenthttp://mymobblog.com/syndication.axd?post=d3e28849-316b-46d7-ab16-21dcd16bcf82The Things We Say: the Best Malaprops, Misstatements 2011<p class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><span style="font-family: 'Times New Roman','serif'; font-size: 12pt;">Ok, it&rsquo;s another year of flubs, gaffs and just downright dumb statements from your friends at </span><strong><span style="font-family: 'Verdana','sans-serif'; font-size: 12pt;"><a title="MOB Media" href="http://www.mobmedia.com/"><span style="color: #0000ff;">MOB Media</span></a>. </span></strong><span style="font-size: 12pt;"><span style="font-family: Calibri;">As you know by now, we try to gather the funniest or strangest comments spoken or written during the year. I call these </span><a href="http://dictionary.reference.com/browse/malapropism"><span style="font-family: Calibri; color: #0000ff;">malaprops </span></a><span style="font-family: Calibri;">and non-sequiturs, misstatements or just darn funny/stupid stuff. It&rsquo;s time for me to wipe the white board clean by getting these off our chest! Remember, it&rsquo;s all in fun and we&rsquo;ve included some of our clients and friends along this path of sentence destruction. Let&rsquo;s begin!</span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;">&nbsp;</p>
<p class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><span style="font-size: 12pt;"><span style="font-family: Calibri;">Starting off the 2011 season was our all-time leader in misstatements, </span><a href="http://www.mobmedia.com/about/family/creative-intelligence.aspx"><span style="font-family: Calibri; color: #0000ff;">Laura</span></a><span style="font-family: Calibri;">:</span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;">&nbsp;</p>
<p class="MsoNormal" style="text-indent: -0.25in; margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><span style="font-family: Symbol; font-size: 12pt;">&middot;</span><span style="font-family: 'Times New Roman','serif'; font-size: 7pt;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span><span style="font-family: Calibri;"><span style="font-size: 12pt;">When telling another employee that it&rsquo;s not possible to make any word sexual, she&rsquo;s challenged to come up with one that you can&rsquo;t. Her word? &ldquo;<span style="color: red;">Cotton Balls</span>.&rdquo; Really Laura? Don&rsquo;t know how anyone could come up with a risqu&eacute; comment to that!</span></span></p>
<p class="MsoNormal" style="text-indent: -0.25in; margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;">&nbsp;</p>
<p class="MsoNormal" style="text-indent: -0.25in; margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><span style="font-family: Symbol; font-size: 12pt;">&middot;</span><span style="font-family: 'Times New Roman','serif'; font-size: 7pt;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span><span style="font-family: Calibri;"><span style="font-size: 12pt;">Continuing the theme of Laura and risqu&eacute; comments that she doesn&rsquo;t get, she commented to a fellow MOBster about his pants &ldquo;<span style="color: red;">There must be some kind of thing in your slacks that comes and holds up their weight&rdquo;</span> I withhold comment on that one.</span></span></p>
<p class="MsoNormal" style="text-indent: -0.25in; margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;">&nbsp;</p>
<p class="MsoNormal" style="text-indent: -0.25in; margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><span style="font-family: Symbol; font-size: 12pt;">&middot;</span><span style="font-family: 'Times New Roman','serif'; font-size: 7pt;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span><span style="font-family: Calibri;"><span style="font-size: 12pt;">Laura continued throughout the year, &ldquo;<span style="color: red;">How many feet are in a yardstick</span>&rdquo;. Indeed, how many feet are in a yard, Laura?</span></span></p>
<p class="MsoNormal" style="text-indent: -0.25in; margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><span style="font-family: Symbol; font-size: 12pt;">&middot;</span><span style="font-family: 'Times New Roman','serif'; font-size: 7pt;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span><span style="font-size: 12pt;"><span style="font-family: Calibri;">With the new arrival of her young puppy, she felt the need to tell us that &ldquo;<span style="color: red;">My dog&rsquo;s poop looks like crap&rdquo;.</span></span></span><span style="font-family: Calibri;"><span style="font-size: 12pt;">As opposed to my dog who defecates gold.</span></span></p>
<p class="MsoNormal" style="text-indent: -0.25in; margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;">&nbsp;</p>
<p class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><span style="font-size: 12pt;"><span style="font-family: Calibri;">It&rsquo;s easy to pick on Laura, but there were many others, </span><a href="http://www.mobmedia.com/about/family/media-services.aspx"><span style="font-family: Calibri; color: #0000ff;">Rob </span></a><span style="font-family: Calibri;">made the board a few times as well:</span></span></p>
<p class="MsoNormal" style="text-indent: -0.25in; margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><span style="font-family: Symbol; font-size: 12pt;">&middot;</span><span style="font-family: 'Times New Roman','serif'; font-size: 7pt;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span><span style="font-family: Calibri;"><span style="font-size: 12pt;">&ldquo;<span style="color: red;">I tried, but never did it.</span>&rdquo; Rob might need a dictionary for his birthday this year.</span></span></p>
<p class="MsoNormal" style="text-indent: -0.25in; margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;">&nbsp;</p>
<p class="MsoNormal" style="text-indent: -0.25in; margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><span style="font-family: Symbol; font-size: 12pt;">&middot;</span><span style="font-family: 'Times New Roman','serif'; font-size: 7pt;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span><span style="font-family: Calibri;"><span style="font-size: 12pt;">My favorite statement from Rob came later in the year, &ldquo;<span style="color: red;">I would suck in a men&rsquo;s prison</span>&rdquo;. That might make a few fellow inmates happy, but otherwise, not something that should be said in public.</span></span></p>
<p class="MsoNormal" style="text-indent: -0.25in; margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;">&nbsp;</p>
<p class="MsoNormal" style="text-indent: -0.25in; margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><span style="font-family: Symbol; font-size: 12pt;">&middot;</span><span style="font-family: 'Times New Roman','serif'; font-size: 7pt;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span><span style="font-family: Calibri;"><span style="font-size: 12pt;">In an example of mixed clich&eacute; department, Rob had this doozy, &ldquo;<span style="color: red;">Why put off today what you can do tomorrow</span>&rdquo;. Sadly, he didn&rsquo;t mean to be funny.</span></span></p>
<p class="MsoNormal" style="text-indent: -0.25in; margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;">&nbsp;</p>
<p class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><span style="font-size: 12pt;"><span style="font-family: Calibri;">So even though our lovely </span><a href="http://www.brandman.edu/"><span style="font-family: Calibri; color: #0000ff;">Erin </span></a><span style="font-family: Calibri;">has flown the coop, she still works with us and occasionally will grace us with her gaffs.</span></span></p>
<p class="MsoNormal" style="text-indent: -0.25in; margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><span style="font-family: Symbol; font-size: 12pt;">&middot;</span><span style="font-family: 'Times New Roman','serif'; font-size: 7pt;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span><span style="font-family: Calibri;"><span style="font-size: 12pt;">In an email she asked us in all seriousness, &ldquo;<span style="color: red;">Where&rsquo;s the price for the job fair and why is it so pricey?</span>&rdquo; But if you think it&rsquo;s expensive, why are you asking&hellip;OH NEVER MIND!</span></span></p>
<p class="MsoNormal" style="text-indent: -0.25in; margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;">&nbsp;</p>
<p class="MsoNormal" style="text-indent: -0.25in; margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><span style="font-family: Symbol; font-size: 12pt;">&middot;</span><span style="font-family: 'Times New Roman','serif'; font-size: 7pt;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span><span style="font-family: Calibri;"><span style="font-size: 12pt;">When asked who she wanted to shoot for a commercial she said, &ldquo;<span style="color: red;">Mostly female and some men.&rdquo; </span>That&rsquo;s a relief, I was afraid we might have to shoot, oh wait, there are no other options!</span></span></p>
<p class="MsoNormal" style="text-indent: -0.25in; margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;">&nbsp;</p>
<p class="MsoNormal" style="text-indent: -0.25in; margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><span style="font-family: Symbol; font-size: 12pt;">&middot;</span><span style="font-family: 'Times New Roman','serif'; font-size: 7pt;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span><span style="font-family: Calibri;"><span style="font-size: 12pt;">In another email, Erin told us unequivocally, &ldquo;<span style="color: red;">the last one will be separate and last</span>&rdquo;. From the department of Redundancy Department&hellip;</span></span></p>
<p class="MsoNormal" style="text-indent: -0.25in; margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;">&nbsp;</p>
<p class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><span style="font-family: Calibri;"><span style="font-size: 12pt;">There are so many other fun things that were overheard:</span></span></p>
<p class="MsoNormal" style="text-indent: -0.25in; margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><span style="font-family: Symbol; font-size: 12pt;">&middot;</span><span style="font-family: 'Times New Roman','serif'; font-size: 7pt;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span><span style="font-size: 12pt;"><span style="font-family: Calibri;">&ldquo;<span style="color: red;">A good friend of mine, whom I personally know</span>.&rdquo; &ndash; </span><a href="http://www.mobmedia.com/about/family/business-connection.aspx"><span style="font-family: Calibri; color: #0000ff;">Arnie</span></a><span style="font-family: Calibri;">, are there other kinds of friends, I suppose with Facebook, everyone is a friend!</span></span></p>
<p class="MsoNormal" style="text-indent: -0.25in; margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;">&nbsp;</p>
<p class="MsoNormal" style="text-indent: -0.25in; margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><span style="font-family: Symbol; font-size: 12pt;">&middot;</span><span style="font-family: 'Times New Roman','serif'; font-size: 7pt;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span><span style="font-family: Calibri;"><span style="font-size: 12pt;">Arnie is also geographically challenged or perhaps remembers personally the Roman Empire? He actually said, &ldquo;<span style="color: red;">There&rsquo;s a Rome, I thought Rome was Italy!</span>&rdquo; We&rsquo;re going to chalk that one off as Arnie is really smart and experienced, he&rsquo;s forgotten more than we&rsquo;ll ever know?</span></span></p>
<p class="MsoNormal" style="text-indent: -0.25in; margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;">&nbsp;</p>
<p class="MsoNormal" style="text-indent: -0.25in; margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><span style="font-family: Symbol; font-size: 12pt;">&middot;</span><span style="font-family: 'Times New Roman','serif'; font-size: 7pt;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span><span style="font-family: Calibri;"><span style="font-size: 12pt;">Arnie isn&rsquo;t the only one who has an issue with the way the world is, in October Lisa asked me, &ldquo;<span style="color: red;">Are we in Spring now?</span>&rdquo; Let me repeat, in October, Lisa asked me&hellip;</span></span></p>
<p class="MsoNormal" style="text-indent: -0.25in; margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;">&nbsp;</p>
<p class="MsoNormal" style="text-indent: -0.25in; margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><span style="font-family: Symbol; font-size: 12pt;">&middot;</span><span style="font-family: 'Times New Roman','serif'; font-size: 7pt;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span><span style="font-size: 12pt;"><span style="font-family: Calibri;">Employees are not the only ones immune to saying silly things, </span><a href="http://www.mobmedia.com/about/family/information-technology.aspx"><span style="font-family: Calibri; color: #0000ff;">Jeff </span></a><span style="font-family: Calibri;">and I had our share, but mysteriously most of those got erased, but one statement from Jeff did survive, &ldquo;<span style="color: red;">Things aren&rsquo;t going to be different until something changes</span>&rdquo;. See my comment about a Dictionary for Rob, above.</span></span></p>
<p class="MsoNormal" style="text-indent: -0.25in; margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;">&nbsp;</p>
<p class="MsoNormal" style="text-indent: -0.25in; margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><span style="font-family: Symbol; font-size: 12pt;">&middot;</span><span style="font-family: 'Times New Roman','serif'; font-size: 7pt;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span><span style="font-family: Calibri;"><span style="font-size: 12pt;">Ok, I often talk too much in client meetings, and one that I find funny is &ldquo;<span style="color: red;">We certainly can possibly help you!</span>&rdquo; If ever there was agency doublespeak, that was it! Oh well.</span></span></p>
<p class="MsoNormal" style="text-indent: -0.25in; margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;">&nbsp;</p>
<p class="MsoNormal" style="margin: 0in 0in 0pt 0.25in; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><span style="font-size: 12pt;"><span style="font-family: Calibri;">There you have it, the 2011 Whiteboard material. Now remember, before you think we&rsquo;re just a bunch of idiots, we all say funny things and sometimes we engage our mouths without utilizing that brain we have. Looking forward to a successful 2012&hellip;Can&rsquo;t wait!</span></span></p>http://mymobblog.com/post/2012/01/18/The-Things-We-Say-the-Best-Malaprops-Misstatements-.aspx
http://mymobblog.com/post/2012/01/18/The-Things-We-Say-the-Best-Malaprops-Misstatements-.aspx#commenthttp://mymobblog.com/post.aspx?id=1eb53f6d-098e-4086-9d60-baa2a75ab127Wed, 18 Jan 2012 10:54:00 -0700Paulhttp://mymobblog.com/pingback.axdhttp://mymobblog.com/post.aspx?id=1eb53f6d-098e-4086-9d60-baa2a75ab1275970http://mymobblog.com/trackback.axd?id=1eb53f6d-098e-4086-9d60-baa2a75ab127http://mymobblog.com/post/2012/01/18/The-Things-We-Say-the-Best-Malaprops-Misstatements-.aspx#commenthttp://mymobblog.com/syndication.axd?post=1eb53f6d-098e-4086-9d60-baa2a75ab127Social media is blowing up!<p><img src="/BlogEngine.Web/image.axd?picture=2011%2f3%2fbigstockphoto_Social_Media_Wordcloud_5137321.jpg" alt="" width="376" height="205" /></p>
<p>The cultural presence and popularity of social media has surged in the last few years and just about everyone and everything has a Facebook page.</p>
<p class="MsoNormal">A <a href="http://www.merchantcircle.com/corporate/press/2011-01-15-social-marketing-continues-meteoric-rise-among-local-businesses.html">survey</a> of more than 8,500 small and local businesses across the U.S. found that 70% are now using Facebook as a marketing strategy, and nearly 40% are using Twitter to build product awareness. Additionally, more than half of the businesses surveyed say they are spending less than $2,500 <em>a year</em> on marketing. If you think about it, these findings should come as no surprise. The reason many small, local businesses flock to social media sites for marketing in the first place is because it is so easy, and free, to create a Facebook, Twitter, Tumblr, or what have you. But just because starting a social media site is simple, and costs a fraction of what more traditional forms of advertising (print, TV, radio) cost, does not make it an effective marketing tool.</p>
<p class="MsoNormal">In reality, the costs of social media should be measured in the time that needs to be invested in updating, posting, blogging, and building awareness. This <a href="http://www.huffingtonpost.com/robert-ball/do-you-know-how-social-me_b_826802.html">article</a> suggests that small business owners take a step back and ask themselves the following questions when determining just how effective their social media platforms really are:</p>
<p><span style="font-size: 11pt; font-family: 'Calibri','sans-serif';">1) What is your goal for using social media?</span><span style="font-size: 11pt; font-family: 'Calibri','sans-serif';"><br />2) What specific tactics did you use to reach that goal?<br />3) How did you measure the effectiveness (revenue, profits, CPL, etc.)?</span></p>
<p class="MsoNormal">Those are some basic, logical questions that many business owners tend to overlook when they build a social media page. What most of them end up doing is, in essence, just dumping their sites into the vastness of the World Wide Web.</p>
<p class="MsoNormal">Social media can be an invaluable tool if it is used to its full potential.<span>&nbsp; </span>If utilized in a smart, effective, and creative way, social media platforms have the power to reach customers and clients that traditional forms of advertising could not have ever imagined. Experienced agencies like <a href="http://www.mobmedia.com/services/web-development.aspx">MOB Media</a> have the know-how and expertise to maximize the potential of social media for your business or company. By hiring an agency to manage and grow your business&rsquo; online presence, you can focus your attention where it belongs: on your products and services.</p>http://mymobblog.com/post/2011/03/11/Social-media-is-blowing-up!.aspx
http://mymobblog.com/post/2011/03/11/Social-media-is-blowing-up!.aspx#commenthttp://mymobblog.com/post.aspx?id=c1edbcb8-8fab-4e57-ac56-3bd6debf3644Fri, 11 Mar 2011 15:48:00 -0700Adminhttp://mymobblog.com/pingback.axdhttp://mymobblog.com/post.aspx?id=c1edbcb8-8fab-4e57-ac56-3bd6debf36446128http://mymobblog.com/trackback.axd?id=c1edbcb8-8fab-4e57-ac56-3bd6debf3644http://mymobblog.com/post/2011/03/11/Social-media-is-blowing-up!.aspx#commenthttp://mymobblog.com/syndication.axd?post=c1edbcb8-8fab-4e57-ac56-3bd6debf36442010 MOB Media - We say the funniest things<p style="text-align: center;"><span style="font-size: medium;"><span style="font-family: verdana, geneva;"><strong><a title="MOB Media's New Web Site" href="http://www.mobmedia.com/index.aspx"><span style="color: #8697a0; font-size: small;">MOB Media </span></a><span style="font-size: small;">Employees &amp; Friends Say the Darndest Things <br /></span></strong><strong><span style="font-size: small;">2010 Version of our Malaprops, Mistatements or Generally Just Funny Stuff!</span></strong></span></span></p>
<p><span style="font-size: small;"><span style="font-family: verdana, geneva;"><span style="font-size: x-small;">It's time to recap 2010's funniest statements from our </span><a title="MOB Media family" href="http://www.mobmedia.com/about/family/media-services.aspx"><span style="color: #8697a0; font-size: x-small;">MOB Media Family</span></a><span style="font-size: x-small;">. As you may know by now, we gather together the funniest or strangest comments spoken or written during the year. Malaprops and non-sequiturs, misstatements and all-around funny stuff. This year there were even lyrics that were sung incorrectly! Let's get on with 2011 as we clean literally and figuratively the slate for 2010! </span></span></span><span style="font-size: small;"><span style="font-family: verdana, geneva;"><span style="font-size: x-small;">As you know, I actually have a whiteboard on which I write these quotes. And, in fact, if anyone hears one, we say, "Put it on the board". </span></span></span></p>
<p><span style="font-size: small;"><span style="font-family: verdana, geneva;"><span style="font-size: x-small;">All in fun, folks! As usual, some of our employee's and friends&nbsp;are more prone to "making the board". We'll chalk it off to the fact that maybe they are just more talkative in general? This is in chronological order:</span></span></span></p>
<p><span style="font-size: small;"><span style="font-family: verdana, geneva;"><span style="font-size: x-small;">1. "I'm usually not hungry after I eat" (really?) Laura 1/14/10</span></span></span></p>
<p><span style="font-size: small;"><span style="font-family: verdana, geneva;"><span style="font-size: x-small;">2. "Cinco De Mayo is in May" (thanks for that tip!) Laura 1/16/10</span></span></span></p>
<p><span style="font-size: small;"><span style="font-family: verdana, geneva;"><span style="font-size: x-small;">3. "Move forward, Tattoo Detective, it's not too late, to whip it!" (that was an attempt at the lyrics of the famous Devo Song called Whip it) Michelle B. 2/3/10</span></span></span></p>
<p><span style="font-size: small;"><span style="font-family: verdana, geneva;"><span style="font-size: x-small;">4. "I might run a little longer because we have to wait for the half k'ers" (we think she means half marathon, because a half Kilometer ain't too far!) Raina 3/11/10</span></span></span></p>
<p><span style="font-size: small;"><span style="font-family: verdana, geneva;"><span style="font-size: x-small;">5. "My dad has always been a guy" (Whew! That's a relief Shawna, especially for your mom!). Shawna 3/18/10</span></span></span></p>
<p><span style="font-size: small;"><span style="font-family: verdana, geneva;"><span style="font-size: x-small;">6. "Ah, howdy, honey" (again, another misinformed lyric for the Archie's seminal song that goes Honey, honey, sugar, sugar) Erin 4/15/10</span></span></span></p>
<p><span style="font-size: small;"><span style="font-family: verdana, geneva;"><span style="font-size: x-small;">7. "Our timeline is 9 minutes and 30 seconds, so we will need more than a 10 minute tape" (why is that?&nbsp;Last I heard, 10 is more than 9) Ryan N. 5/10/10</span></span></span></p>
<p><span style="font-size: small;"><span style="font-family: verdana, geneva;"><span style="font-size: x-small;">8. "Lunch, the breakfast of champions" (they made me put that one up, I knew what I was saying...really!) Paul 6/8/10</span>&nbsp;</span></span></p>
<p><span style="font-size: small;"><span style="font-family: verdana, geneva;"><span style="font-size: x-small;">9. "I think I'm craving one of your Veggie Burgers, you know, the ones with the hamburger wrapped in lettuce!" Walter 7/12/10</span></span></span></p>
<p><span style="font-size: small;"><span style="font-family: verdana, geneva;"><span style="font-size: x-small;">10. "No, it works, except for that it's broken" (and the definition for not working is what again?) Jeff 8/26/10</span></span></span></p>
<p><span style="font-size: small;"><span style="font-family: verdana, geneva;"><span style="font-size: x-small;">11. "Dick is overrated" (No comment) Laura 9/15/10</span></span></span></p>
<p><span style="font-size: small;"><span style="font-family: verdana, geneva;"><span style="font-size: x-small;">12. "Allan called and said he's dong some work at home with some videos and will be here soon". (ok, this email is only funny because Courtney was new and you have to know Allan, enough said) Courtney Unknown date</span></span></span></p>
<p><span style="font-size: small;"><span style="font-family: verdana, geneva;"><span style="font-size: x-small;">13. "I didn't think Christmas was in December this year". (hmmm....didn't know we rotated the date) Robbie 10/14/10</span></span></span></p>
<p><span style="font-size: small;"><span style="font-family: verdana, geneva;"><span style="font-size: x-small;">14. "They're not people, they're women" (in a client meeting no less!) Gary 10/19/10</span></span></span></p>
<p><span style="font-size: small;"><span style="font-family: verdana, geneva;"><span style="font-size: x-small;">15. "Would that be pm in the morning or in the night?" (Arnie taught her well) Arnie's adult daughter 12/22/10</span></span></span></p>
<p><span style="font-size: small;"><span style="font-family: verdana, geneva;"><span style="font-size: x-small;">Hey, we're getting better, these aren't as bad as some have been in the past! But now the board is clean and we'll have a new year to say some silly things! Keep your resolutions and have a healthy and prosperous 2011!</span></span></span></p>
<p><span style="font-size: small;"></span></p>
<p><span style="font-size: small;"></span></p>http://mymobblog.com/post/2010/12/27/2010-MOB-Media-We-say-the-funniest-things.aspx
http://mymobblog.com/post/2010/12/27/2010-MOB-Media-We-say-the-funniest-things.aspx#commenthttp://mymobblog.com/post.aspx?id=4f205aed-3035-457e-b5fc-4919caeefd33Mon, 27 Dec 2010 09:42:00 -0700Paulhttp://mymobblog.com/pingback.axdhttp://mymobblog.com/post.aspx?id=4f205aed-3035-457e-b5fc-4919caeefd335724http://mymobblog.com/trackback.axd?id=4f205aed-3035-457e-b5fc-4919caeefd33http://mymobblog.com/post/2010/12/27/2010-MOB-Media-We-say-the-funniest-things.aspx#commenthttp://mymobblog.com/syndication.axd?post=4f205aed-3035-457e-b5fc-4919caeefd33Social Media Presence for Older Adults Nearly Doubles in 2010<p>According to a new study from Pew Internet, between April 09&rsquo; and May 10&rsquo;, social networking site usage skyrocketed 88% among Internet users aged 55-64. And if that wasn&rsquo;t a shock, the 65 and older group&rsquo;s social networking presence shot-up 100% in the same time frame. <br /><br />Although young people still dominate social networks like Facebook, their usage only grew 13% during the year covered by Pew&rsquo;s studies. Older adults are playing catch-up at an incredible pace, though it remains to be seen whether they will pass the younger socialites or hit a ceiling at or below the usage levels reported by young adults and teens.<br /><br />Older adults who use services like Twitter or Facebook are still considered the minority when it comes to their peers. Last year Pew reported that 19% of all Internet users have &ldquo;updated a status&rdquo; on one of these social networks, but only one in ten Internet users aged 50 and older used status updates or read updates written by others.<br /><br />According to report author Mary Madden, Pew&rsquo;s Senior Research Specialist, e-mail still dominates &ldquo;e-communication&rdquo; for the 50 and older demographic.</p>http://mymobblog.com/post/2010/09/09/Social-Media-Presence-for-Older-Adults-Nearly-Doubles-in-2010.aspx
http://mymobblog.com/post/2010/09/09/Social-Media-Presence-for-Older-Adults-Nearly-Doubles-in-2010.aspx#commenthttp://mymobblog.com/post.aspx?id=0fa0bcac-88bb-41d6-a774-7a32afdd98caThu, 09 Sep 2010 09:47:00 -0700Jason Brownhttp://mymobblog.com/pingback.axdhttp://mymobblog.com/post.aspx?id=0fa0bcac-88bb-41d6-a774-7a32afdd98ca3169http://mymobblog.com/trackback.axd?id=0fa0bcac-88bb-41d6-a774-7a32afdd98cahttp://mymobblog.com/post/2010/09/09/Social-Media-Presence-for-Older-Adults-Nearly-Doubles-in-2010.aspx#commenthttp://mymobblog.com/syndication.axd?post=0fa0bcac-88bb-41d6-a774-7a32afdd98caMOB Media Employees & Friends Say the Darndest Things<p style="text-align: center;"><span style="font-size: medium;"><span style="font-family: verdana,geneva;"><strong><a title="MOB Media's New Web Site" href="http://www.mobmedia.com/index.aspx">MOB Media </a>Employees &amp; Friends Say the Darndest Things <br /></strong><strong>2009 Version of our Malaprops!</strong></span></span></p>
<p><span style="font-size: small;"><span style="font-family: verdana,geneva;">It's time to recap 2009's funniest statements from our <a title="MOB Media family" href="http://www.mobmedia.com/about/family/media-services.aspx">MOB Media Family</a>. Last year's end-of-year laziness turned into this year's actual work, culling together the funniest or strangest comments spoken or written during the year. Malaprops and non-sequiturs, is what I called them last year. We got a lot of comments about this blog, so now I have to do it every year and clean the board for 2010!</span></span></p>
<p><span style="font-size: small;"><span style="font-family: verdana,geneva;">As you know, I actually have a whiteboard on which I write these quotes. And, in fact, if anyone hears one, we say, "Put it on the board". </span></span></p>
<p><span style="font-size: small;"><span style="font-family: verdana,geneva;">Just to clarify again, technically a malapropism is when someone uses the wrong word that often can sound like the right word. A non-sequitur is a comment which, due to its lack of meaning relative to the comment it follows, is absurd to the point of being humorous or confusing. I'm also quoting just statements from the mouths of my staff which are totally non-sensical. I consider these either malaprops or non-sequiturs&nbsp;I will use their first names to somewhat protect the guilty:</span></span></p>
<p><span style="font-family: verdana,geneva;"><span style="font-size: small;">"Are we working together or as a team?" Dave</span></span></p>
<p><span style="font-family: verdana,geneva;"><span style="font-size: small;">"I only know to ask you about things I know about." <a href="http://www.mobmedia.com/about/family/business-connection.aspx">Allan</a></span></span></p>
<p><span style="font-family: verdana,geneva;"><span style="font-size: small;">"I only need 1 Ibuprofen because only one of my ankles hurts". <a href="http://www.mobmedia.com/about/family/creative-intelligence.aspx">Laura</a></span></span></p>
<p><span style="font-family: verdana,geneva;"><span style="font-size: small;">"But, I'll be back before I leave." Yours truly, but it actually made sense!</span></span></p>
<p><span style="font-family: verdana,geneva;"><span style="font-size: small;">"Look, there are already 2 pieces of velcro in the package." <a title="Creative team at MOB Media" href="http://www.mobmedia.com/about/family/creative-intelligence.aspx">Raina</a>....think about it...</span></span></p>
<p><span style="font-family: verdana,geneva;"><span style="font-size: small;">"Jeff will have a <span style="text-decoration: underline;">cornea</span> if I text during the meeting!" <a title="MOB Media's Operations Team" href="http://www.mobmedia.com/about/family/operations-management.aspx">Shawna</a>...the word is coronary, but thanks for playing!</span></span></p>
<p><span style="font-family: verdana,geneva;"><span style="font-size: small;">"I need to find a restaurant in Las Vegas near the LA Convention Center." Laura...ummmm good luck?</span></span></p>
<p><span style="font-family: verdana,geneva;"><span style="font-size: small;">"It smells like 401K!" <a title="MOB Media's Media Team" href="http://www.mobmedia.com/about/family/media-services.aspx">Paulette</a>....she made the same mistake last year, we'll blame pregnancy!</span></span></p>
<p><span style="font-family: verdana,geneva;"><span style="font-size: small;">"Other than smoking and drinking, I'm a pretty healthy guy!" Tim...really?</span></span></p>
<p><span style="font-family: verdana,geneva;"><span style="font-size: small;">Conversation: Laura: "I was born in Alaska". Alisha: "Really, you weren't born in the United States!" uhhh, Alisha, Alaska was the 49th state admitted into the Union in 1959.</span></span></p>
<p><span style="font-family: verdana,geneva;"><span style="font-size: small;">"I always come in through the backdoor." Laura...no comment</span></span></p>
<p><span style="font-family: verdana,geneva;"><span style="font-size: small;">"If you weren't such a turd, Lisa, I wouldn't be such a brat!" Shawna...hmmm....</span></span></p>
<p><span style="font-family: verdana,geneva;"><span style="font-size: small;">"What are you going to be for Halloween, this Christmas?" <a title="MOB Media's IT Team" href="http://www.mobmedia.com/about/family/information-technology.aspx">Manny</a></span></span></p>
<p><span style="font-family: verdana,geneva;"><span style="font-size: small;">"If we get one more tape deck the work will take us twice as long." Ryan...uh no, but it will take half the time!</span></span></p>
<p><span style="font-family: verdana,geneva;"><span style="font-size: small;">"Put on your jacket, I'm cold." Toby...and that helps you how?</span></span></p>http://mymobblog.com/post/2010/01/07/MOB-Media-Employees-Friends-Say-the-Darndest-Things.aspx
http://mymobblog.com/post/2010/01/07/MOB-Media-Employees-Friends-Say-the-Darndest-Things.aspx#commenthttp://mymobblog.com/post.aspx?id=7f177047-e5cc-403e-9f72-ad2004e55259Thu, 07 Jan 2010 11:33:00 -0700Paulhttp://mymobblog.com/pingback.axdhttp://mymobblog.com/post.aspx?id=7f177047-e5cc-403e-9f72-ad2004e552593604http://mymobblog.com/trackback.axd?id=7f177047-e5cc-403e-9f72-ad2004e55259http://mymobblog.com/post/2010/01/07/MOB-Media-Employees-Friends-Say-the-Darndest-Things.aspx#commenthttp://mymobblog.com/syndication.axd?post=7f177047-e5cc-403e-9f72-ad2004e55259Become A Fan!!<!--
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--><span style="font-family: 'Calibri','sans-serif'; color: #1f497d; font-size: 11pt">I&rsquo;m stepping away from the blogging this week so that Gary Millea our truly creative, &nbsp;Creative Director can &ldquo;learn you some things&rdquo; about setting up a Facebook account for your business. These practical hands-on tips will guide you step-by-step to do it yourself. Or if you prefer, you know MOB Media is there for you to create and maintain your social media campaigns. Without further adieu, I present: Gary Millea!</span><font face="arial,helvetica,sans-serif" size="2"><span style="font-family: 'Calibri','sans-serif'; font-size: 11pt"></span></font>
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&nbsp;&nbsp;<font face="arial,helvetica,sans-serif" size="2"><span style="font-family: 'Calibri','sans-serif'; font-size: 11pt"> Ok, it looks like the time has come. When you&rsquo;re catching up with friends and family on Facebook you&rsquo;ve started to see for yourself that more and more companies are popping up and vying for your attention. You&rsquo;ve heard the </span></font><font face="arial,helvetica,sans-serif" size="2"><span style="font-family: 'Calibri','sans-serif'; font-size: 11pt">buzz now &ldquo;Become a Fan!&rdquo; <br />
<br />
The Toll Roads, Home Depot, Wach</span></font><font face="arial,helvetica,sans-serif" size="2"><span style="font-family: 'Calibri','sans-serif'; font-size: 11pt">ovia and even my local <a href="http://www.facebook.com/search/?init=srp&amp;sfxp=&amp;o=2048&amp;q=huntington+beach+sushi#/profile.php?id=1799269919&amp;ref=search&amp;sid=1040837481.3127033430..1">Sushi bar</a> are all using Facebook to reach more customers faster and stay connected to them once they&rsquo;ve found them. <a href="http://www.facebook.com/" target="_blank" title="Facebook">Facebook</a>, the ever-popular social-networking website, has become a go-to web venue for businesses looking to expand their brand. Yet even for the most tech-savvy business owners, getting set up on the site can be daunting at first. I&rsquo;d like to take this opportunity to share Facebook tips with you to help your company get started without breaking a sweat, or the bank.</span></font>
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<font face="arial,helvetica,sans-serif" size="2"><span style="font-family: 'Calibri','sans-serif'; font-size: 11pt">Honestly, your timing couldn&rsquo;t be better. Facebook recently made it even easier for brands and companies to connect with their target customers through their &ldquo;Pages&rdquo; feature. According to <a href="http://www.insidefacebook.com/2009/02/16/facebook-to-launch-redesigned-pages-for-businesses-tour-first-impressions/" target="_blank" title="Inside Facebook">Inside Facebook</a>, the updated version of the Pages </span></font><font face="arial,helvetica,sans-serif" size="2"><span style="font-family: 'Calibri','sans-serif'; font-size: 11pt">feature has &ldquo;the potential to &hellip; [reach] your customers in a very authentic, powerful, and extremely targeted way.&rdquo;</span></font>
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<a href="http://www.facebook.com/home.php?#/MOBMedia?ref=profile"><img src="/BlogEngine.Web/image.axd?picture=2009%2f10%2fIMG_0171Sepia.jpg" border="0" alt="" hspace="10" vspace="0" /></a><font face="arial,helvetica,sans-serif" size="2"><font size="3"><strong><span style="font-family: 'Calibri','sans-serif'">MOB Media&rsquo;s Creative Director Gary Millea provides a simple seven-step process to set up a business-friendly Facebook Page:</span></strong></font><span style="font-family: 'Calibri','sans-serif'; font-size: 11pt"> </span></font>
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<li class="MsoNormal"><font face="arial,helvetica,sans-serif" size="2"><strong>Create A Facebook &ldquo;Page,&rdquo; Not a General Profile:</strong> For a business looking to build their brand awareness on the web, a Facebook &ldquo;Page&rdquo; is recommended.&nbsp; A Facebook &ldquo;Page&rdquo; is optimized for a business or brand to share information, interact with &ldquo;Fans&quot; -- the people who like your company and add your Page to their Profile -- and create a highly engaging presence on Facebook.</font></li>
<li class="MsoNormal"><font face="arial,helvetica,sans-serif" size="2"><strong>Register Your Page:</strong> Whether you already have a personal Facebook account, or are registering to the website for the first time, you can create your Facebook Page by visiting <a href="http://www.facebook.com/pages/create.php" target="_blank" title="www.facebook.com/pages/create.php">www.facebook.com/pages/create.php</a>. If you do not have a Facebook account, you will be prompted to create a &ldquo;Business Account,&rdquo; when building your company Page.</font></li>
<li class="MsoNormal"><font face="arial,helvetica,sans-serif" size="2"><strong>Choose Your Page Name Wisely:</strong> Just as with keywords for a webpage, make sure you use words in your Facebook Page name that people would use to search for your company and product online. Keep it short, but if your company name does not reflect the product (media, marketing, advertising, internet marketing, etc.) that you sell, consider adding a few keywords that do.</font></li>
<li class="MsoNormal"><font face="arial,helvetica,sans-serif" size="2"><strong>Edit Your &ldquo;Info&rdquo; Tab:</strong> Think of the Info tab as your &ldquo;About Us&rdquo; page. Keep your brand message and unique brand selling points in mind as you add details about your company, your products and services. </font></li>
<li class="MsoNormal"><font face="arial,helvetica,sans-serif" size="2"><strong>Generate Content:</strong> A Facebook Page is not something you create once and let sit. Its success in drawing people to your store is dependent on continuous content. Dedicate time to your Facebook Page to upload photos of your st</font><font face="arial,helvetica,sans-serif" size="2">ore, products and events. You&rsquo;ll also need to add notes and news content regularly.</font></li>
<li class="MsoNormal"><font face="arial,helvetica,sans-serif" size="2"><strong>Get Fans:</strong> Once you&rsquo;re Facebook Page is built, you can invite your friends, customers and business associates to become Fans, by uploading their email contact information to the site. This is where you see social networking in action. For every Fan who adds you to their &ldquo;Profile,&rdquo; their entire Facebook network will be notified and can become Fans themselves. </font></li>
<li class="MsoNormal"><font face="arial,helvetica,sans-serif" size="2"><strong>Have Fun:</strong> Don&rsquo;t forget to let your personality shine through with everything you add to your Page! When you have fun, your &ldquo;fans&rdquo; will too.</font></li>
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<font face="arial,helvetica,sans-serif" size="2"><span style="font-family: 'Calibri','sans-serif'; font-size: 11pt">Check back next month for more social networking tips or <a href="mailto:gary@mobmedia.com">contact</a> Gary today and request his white paper &ldquo;Put your best Face(book) Forward.&rdquo;</span></font>&nbsp;&nbsp;
http://mymobblog.com/post/2009/10/28/Become-A-Fan!!.aspx
http://mymobblog.com/post/2009/10/28/Become-A-Fan!!.aspx#commenthttp://mymobblog.com/post.aspx?id=07a0b019-4c5e-4f9a-ab3c-2d41fdb41022Wed, 28 Oct 2009 12:42:00 -0700Garyhttp://mymobblog.com/pingback.axdhttp://mymobblog.com/post.aspx?id=07a0b019-4c5e-4f9a-ab3c-2d41fdb410226098http://mymobblog.com/trackback.axd?id=07a0b019-4c5e-4f9a-ab3c-2d41fdb41022http://mymobblog.com/post/2009/10/28/Become-A-Fan!!.aspx#commenthttp://mymobblog.com/syndication.axd?post=07a0b019-4c5e-4f9a-ab3c-2d41fdb41022Walking in another man's branded shoes<p>
<a href="http://www.clickz.com/3634544"></a>
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<span style="font-family: 'Verdana','sans-serif'; font-size: 9pt">Augustine Fou recently wrote that branding today is <a href="http://www.clickz.com/3634544" title="Branding info">ineffective, irrelevant, irritating and impotent</a>. Here at MOB Media, we are strong believers in <a href="http://www.mobmedia.com/op_dr.asp" target="_blank" title="MOB Media Direct Marketing ">Direct Response</a>.&nbsp;So&nbsp;you might expect that our response&nbsp;to his blog entry would be &quot;ABOUT TIME SOMEONE SAID IT!&quot; However, since I was told when I was very young that you should not judge someone (or something) until you&nbsp;have walked in their shoes, I am going&nbsp;to throw a curveball and try to take the other side of this argument for the sake of understanding everyone&#39;s point of view. Isn&#39;t that what we all learned&nbsp;to do in debate classes? </span>
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<span style="font-family: 'Verdana','sans-serif'; font-size: 9pt"></span><span style="font-family: 'Verdana','sans-serif'; font-size: 9pt">Here it goes (with a straight face and everything!):</span>
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<span style="font-family: 'Verdana','sans-serif'; font-size: 9pt"></span><span style="font-family: 'Verdana','sans-serif'; font-size: 9pt">The biggest problem is that when people say branding doesn&#39;t work it&#39;s because they don&#39;t even know what branding means.&nbsp;Agencies cannot by themselves &quot;create branding&quot;. It&#39;s&nbsp;the customer experience that makes branding what it is.&nbsp;From the advertising and marketing, to the aisles of the&nbsp;store floor, to the packaging and the service after the purchase, that&#39;s all branding. Customers change their perception of the company through all of this activity and through continuous interaction with the product or service. An ad or image can only go so far. The experience is what matters!&nbsp;</span>
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<span style="font-family: 'Verdana','sans-serif'; font-size: 9pt"></span><span style="font-family: 'Verdana','sans-serif'; font-size: 9pt">It&#39;s not really fair to say that brand strategy (keyword: strategy) is unimportant. If you look through history, you&#39;ll see that Coke, Pepsi, Nike, IBM, Apple, Google, Honda, etc, all have an identity. Something that you can hang your hat on as far as knowing what you&#39;re getting. Whether its the personal service, easy website to navigate, a great product,&nbsp;a warranty that&nbsp;is&nbsp;above all else, whatever, it&#39;s everything they do&nbsp;that matters.&nbsp;A label. A perception of who they are. Well, I guess that&#39;s why they call it a brand! I do not believe a bad product can survive with good branding. However, a poor product can swell its cash flow with great direct marketing, but ultimately will fail once the customer experiences the poor service, low quality, what have you. That is part and parcel of branding, so you can&#39;t discount its role in the marketing arena.</span>
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<span style="font-family: 'Verdana','sans-serif'; font-size: 9pt"></span><span style="font-family: 'Verdana','sans-serif'; font-size: 9pt">Agencies play an important role in the branding strategy. But they&#39;re not the only ones that need to make a brand commitment. <a href="http://www.mobmedia.com/default.asp" target="_blank" title="MOB Media">MOB Media </a>itself has helped our clients create more than just logos, advertising and pretty pictures. We have dug in deep to understand the psyche of our audience. We have recommended that MBA students should have a different expectation walking into a classroom than the undergrads. With that same client we recommended a more prestigious name for the MBA program and separated our client from its under graduate pinning&rsquo;s as they didn&#39;t match what an MBA student was looking for. Yes, we used advertising as one of our arrows in our branding quiver, but it was unique to the experience of a potential customer. We also, brought in leather chairs and conference tables. Higher end technology and such. That&#39;s not the role of a traditional agency, but it&#39;s what you have to do to be anointed a good brand marketer. And of course, the product or service has to match the work agencies do. Oh, by the way, most of the heavy lifting came from our direct response initiatives, but we&#39;ll save that for another day!</span><span style="font-family: 'Verdana','sans-serif'; font-size: 9pt">&nbsp;</span>
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<span style="font-family: 'Verdana','sans-serif'; font-size: 9pt">So, there you have it. I have walked in another man&#39;s Berluti&#39;s. Branding is still vital to an overall strategy, but let&#39;s all realize that in today&#39;s economy, continued sales is what counts.</span>
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&nbsp;
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http://mymobblog.com/post/2009/09/04/Branding-Strategy-Has-its-Place.aspx
http://mymobblog.com/post/2009/09/04/Branding-Strategy-Has-its-Place.aspx#commenthttp://mymobblog.com/post.aspx?id=3f74f2d9-1d0c-4bd7-ba11-2f5f7fdaf38fFri, 04 Sep 2009 09:51:00 -0700paulhttp://mymobblog.com/pingback.axdhttp://mymobblog.com/post.aspx?id=3f74f2d9-1d0c-4bd7-ba11-2f5f7fdaf38f5186http://mymobblog.com/trackback.axd?id=3f74f2d9-1d0c-4bd7-ba11-2f5f7fdaf38fhttp://mymobblog.com/post/2009/09/04/Branding-Strategy-Has-its-Place.aspx#commenthttp://mymobblog.com/syndication.axd?post=3f74f2d9-1d0c-4bd7-ba11-2f5f7fdaf38f