The Stratstone automotive group has invested £1.1m in a new home for Ferrari in Wilmslow.

Sales of the exclusive Italian marque have been transferred from the company's existing dealership on the edge of Manchester city centre.

Stratstone is to redevelop the Manchester city centre site for sales of its other franchised vehicles.

The Wilmslow dealership is the first in the north west to feature Ferrari's new corporate identity and also boasts an “Atelier”, modelled on the one at the factory in Maranello, where customers can chose from a range of options to personalise their new Ferrari.

James Brearley, managing director of Stratstone, said: “We are proud to be representing Ferrari in Wilmslow and this new dealership reflects our passion and commitment to the brand and the ideals that it represents.

“Following ten years in the city centre of Manchester, we are excited about our new location, which sees us move closer to our client base.

While not revealing exactly how many Ferraris are bought in Manchester each year, Stratstone believes that its current product range, California, 458 Italia, FF and the new 458 Spider, appeal to the client base in the area.

*Do you receive the MEN business bulletin? Make it easy to find out what’s going on in the business world - receive a twice-daily email with all the MEN’s Greater Manchester business news.