Executive SummaryThe purpose of this report is to give an advice to my prospective clients Samsung mobile Communication Company on how to undertake the internal and external marketing auditing as there first step in planning future marketing strategies. I have chosen Samsung as my client because it’s one of the best companies that is doing really well in the electronic product market, especially on Mobile phones. This is the area we will concentrate and talk about in details. We will give advice specific on future marketing strategies and also show their recently net sales and incomes, and how they contribute to the communities.

INTRODUCTIONSamsung started as a small export business in 1969 from Taegu, Korea, and from there it has grown and become the top 20 leading electronic company, basing on digital appliances and media, Semi-conductors, Memory and System Intervention. Samsung is now the most popular and known brand with so many products such as Mobile phones, Televisions, Laptops and PC’s, Fridges, printers and etc. VISION

Focusing on the Mobile phones sector. According to the 2010 statistics, Samsung had: - 190,500 employees * Made $135.8 billion in 2010(consolidated basis)
* Net income of $ 13.9 billion.

RECOMMENDATION ON INTERNAL AND EXTERNAL AUDITING FOR FUTURE MARKETING STRATEGIES On auditing something that’s very important to look at are the Consumers. What do they want then come back and look at your company on what you good at. Then check your competitors on what they have that you don’t have and the vice versa is true. This brings to what’s called SWOT analysis on internal auditing.

STRENGTH * Its Heavy advance electronic products are way up to date and they fit on the today’s world. * It uses advance technology on its electronic products and meets the demand. * The good thing with Samsung, they know what their customers want, so it’s easy to produce what you can sale. * Samsung are good in innovation and coming up with new products every day in the market which this attracts more customers and even grab other customers from other brands, example when they came up with the Samsung Galaxy s2, this phone has more futures and advantages compare to IPhone. This includes the battery life and application as well. *...

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...1. Abstract
Samsung is best known as one of the world’s biggest sellers of smart TVs, it is also the world’s second biggest handset seller after Nokia. To explore Samsung’s success this report develops a theoretical framework for analyzing their strategies in UK market, it first explores the external conditions for Samsung Company and their competitors. A major part of the report is devoted to analyzing Samsung’s resent strategies and perceiving the strategic issue they have. The strategy suggestion is applied in the last past of the report to solve the strategic issue.
2. Samsung’s Mission and Vision
Samsung mobile’s vision is guided by a extraordinary vision that to lead the digital convergence movement. Samsung believe that through technology development today, they find the solutions address the challenges of tomorrow. They also aim to develop innovative technologies and efficient processes that create new markets, enrich people’s living and continue to make Samsung a market leader with high reputation. All they do is leaded by their mission: to be the best “Digital-Company”. Samsung became a global corporation by facing challenges. In past years, their dedicated people would keep to embrace many challenges and come up with new ideas to develop products and services that lead in their markets...

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Under Armour- Executive Analysis.
Tom Rhoads
BUS 450 Strategic Management
Douglas Helmer
Warner Pacific College
August 5, 2012
UNDER ARMOUR REPORT
SITUATION ANALYSIS
The following analysis consists of forward –looking statements concerning: 1)Economic conditions 2)Cultural, Social Demographic Issues 3) Political and Legal issues 4)Geographical and Environmental issues, all which include implications for strategy development for Under Armour. These statements relate to expectations, beliefs, anticipated events and future trends, and are not necessarily based on historical facts, but are conditions and issues that are current to the market environment, are reasonable, but constitute only current views about future events.
Economic Conditions and Trends
There are several conditions that will be useful to monitor over the next decade for Under Armour, including:
1. Underperforming economies- A declining retail consumer market and an overall struggling economy means potential difficulties for UA which offers closely related, non-essential products. Several factors include general economic conditions, available consumer credit, and consumer confidence . Since UA has very limited experience working in a economic downturn, they are unable to effectively predict the full impact of a downturn in the economy with regards...

...Business Planning and Change Management
Samsung has taken over the electronic world and is currently the number one, consumer electronic brand and has revolutionised the smartphone. Since its inception in 1969, Samsung has successfully transitioned from an analogue driven product line to a cutting-edge and award winning digital innovator that Is currently the world’s manufacture of mobile phones. With worldwide overall product sales of $US 200 billion, over 75,000 employees and a global network in 47 countries (ebscohost.com 2013), Samsung is truly a global giant, and has been recognised as one of the worlds top 100 Brands by Business Week magazine.
Samsung’s main strategy that has led them to be a world leader in the telecommunication marketplace is their willingness to produce new products at a rapid pace without the fear of weakening their brand. Samsung’s also instated a new vision for the next decade of technology, with a powerful motto “Inspire the world, Create the future” (Samsung.com 2013). The new vision reflects Samsung’s Electronics, vow to inspire its communities by leveraging Samsung’s three key strengths: “New Technology”, “Innovative Products”, and “Creative Solutions” (Samsung.com 2010)
Directing their strategies to different demographics in the market segmentation also played a large role in its current domination. It focused on more groups such as:
• Middle Age Groups
• Teenagers
•...

...$1billion and expand its outlets to 2000 by the year 2017. The targeted expansion market areas include U.S, Thailand, Japan, Korea, Singapore, India, Cambodia and Vietnam. The company is capable and has the potential because its brand name is recognized worldwide. In order to increase production, the company has pumped $10 million in mechanization and computerization. Breadtalk also built a ten storey building designed like a pastry structure and a central kitchen in its head quarters which has a research lab and training colleges.
6.0 CONCLUSION
Strategic management and organization, is a prerequisite to every firm or company, and it’s a collective responsibility of every employee from management to subordinate to play an active role in ensuring that the annual targets are met, this is important in determining the progress of organization on the basis of upward and downward trend in total revenue annually. Every organization uses strategic management concepts and method to enjoy elevated levels of performance.
7.0 RECOMMENDATION
The recommendations made by Breadtalk will be used as a tool for coping with the addressed challenges in the process of diversification plan. The company should implement a slower diversification strategy in order to have a good understanding of the customers and competitors’ strengths and weaknesses. By doing so, Breadtalk will be able to tackle the changes more effectively and precisely. Breadtalk can also...

...it was able to quickly secure large market
segments. Using a strategy of simplicity, independence and strategic partnerships, Yahoo
created a user-friendly point-of-entry for consumers to find information on the internet
while making millions of dollars. Yahoo led the portal industry from 1994 to 1998,
during which its market capitalization grew to $30 billion.
In 1999, the industry began to change further as mergers and acquisitions
consolidated power. Media companies, ISPs, browser companies and content providers
were merging and acquiring each other in a flurry of moves in order to retain competitive
advantage. The strategy of independence that brought Yahoo success needed to be
reevaluated. In an environment with such volatile and intense competition, what strategy
should Yahoo implement?
As leader of the internet portal industry, Yahoo’s position, both in terms of its
external environment and internal resources and capabilities, should be exploited in order
to bring about above-average returns. Both the Industrial Organization (I/O) and
Resource-Based models of above-average returns can be utilized. It shows Yahoo to be in
a favorable position and the tools needed to effectively create new partnerships that will
secure market share and long term profitability. Further, A SWOT analysis shows that
Yahoo has strong brand image and opportunities for strategic partnerships, even though
as first-mover in the industry, it lacked...

...[STRATEGIC MARKETING PLAN FOR TRIPPLE EM (SUPER CRISP)]
Submitted To: Iram Tanvir Submitted By:
Muhammad Yasir Iqbal Sufian Rasool Arham Zeshan Ghazanfar Muhammad Naveed Muhammad Asim Muhammad Imran BBA-SP09-103 BBA-SP09-129 BBA-SP09-021 BBA-SP09-045 BBA-SP09-091 BBA-SP09-081 BBA-SP09-086
2
Executive Summary Triple Em (PVT) limited known by its brand name Super crisps is the pioneer in snack foods and ISO 9001 certified working in Pakistan but they lack very much in marketing and promotion sector. Their vision and mission are to satisfy the needs of customers regarding snack food.
Industrial analysis for Tripple Em shows that the company is not so strong internally interpreted by IFE and is on the average in strength when talking about it EFE. Company has its own strengths and weaknesses like financial weaknesses and the threat of competitors. The marketing mix analysis has also been discussed. Tripple Em is below average when competing with its Competitors. International brands of snacks are financially very strong and they are using all the promotional tools available for promotion. Ansoff grid, IE matrix, Grand strategy and Space matrix suggest suitable strategies for Tripple Em.
The main objective of our work is to make strategies for the company to penetrate in current market. For this purpose we have suggested many tactics and alternatives. The financial budgeting for promotional activities has been discussed in detail for the company....

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ACKNOWLEGEMENT
Preparing a term paper is a difficult task. We faced many problems when we started the work on the report but we are greatly thankful to Almighty Allah for enabling us to get successfully through our responsibilities.
Very warm and special thanks to our respected course instructor RumanaAfrozfor assigning this task to us.
We would like to give thanks especially to our friends and group members, for their enthusiastic encouragements and helps during the preparation of this term paper by sharing ideas regarding this subject and for their assistance in typing and proof reading this manuscript.
Executive Summary
The term paper on “WALTON” and "Samsung" business level strategy and their current position along with their strength and weakness was based on the based on the course materials that we have learnt in Strategic Management. We have gathered what we believed to be the most complete information from the text and reference books. Strategic department, Research and development department, and Management department of WALTON Company have helped us extensively in prepare this term paper named “The overall strategy of WALTON and Samsung”.
WALTON HIL (Walton Hi tech Industry Ltd.) is the pioneer of Refrigerator, Freezer, Motorcycle, and Mobile in Bangladesh. It is also the manufacturer of Energy Saving Lamp R.B Group (Mother Company) is the...