Companies with best, worst reputations

May 2, 2014

Corporate America is looking better in our eyes, according to a recent survey from Harris Poll. Although more people are skeptical than confident in major companies, that gap is shrinking.

Harris Poll ranked reputations of 60 very visible companies, based on interviews with more than 18,000 people from December 2013 and January 2014. The survey looked at six factors: social responsibility, emotional appeal, products and services, vision and leadership, financial performance, and workplace environment. Scores 80 and above are excellent, while scores below 50 are considered critical. Most are in the middle.

We looked at the 10 highest and lowest scorers. Sprint Corporation ranked 10th on the list of companies with worst reputations, with a score of 62.33.

Jacob Kepler/Bloomberg News

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Corporate America is looking better in our eyes, according to a recent survey from Harris Poll. Although more people are skeptical than confident in major companies, that gap is shrinking.

Harris Poll ranked reputations of 60 very visible companies, based on interviews with more than 18,000 people from December 2013 and January 2014. The survey looked at six factors: social responsibility, emotional appeal, products and services, vision and leadership, financial performance, and workplace environment. Scores 80 and above are excellent, while scores below 50 are considered critical. Most are in the middle.

We looked at the 10 highest and lowest scorers. Sprint Corporation ranked 10th on the list of companies with worst reputations, with a score of 62.33.