IndiaCast expands footprint in Africa

October 5, 2015

After making channels from the TV18 and Viacom18 family available across continents, IndiaCast now has set its eyes more keenly on Africa. Come October 2015, Viacom18’s leading Hindi general entertainment channel, COLORS, will be available to DStv Indian customers launching in South Africa as well as Southern Africa, inclusive of Zambia, Namibia, Zimbabwe, Botswanagiving viewers access to the choicest offerings from the COLORS content library.

With a combination of fiction dramas, non-fiction and reality shows, blockbuster movies, and LIVE events, COLORS has become the one-stop entertainment destination for viewers across the globe. With its presence in more than 135 countries, COLORS has been providing quality entertainment avenues to the Indian diaspora scattered across the world.

Commenting on COLORS’ success story, Raj Nayak, CEO – COLORS said, “In the 7 years since it first launched, COLORS has been a game changer in the television industry with path-breaking content that has appealed to viewer sensibilities. As the channel launches on DStv in Africa, the channel’s global penetration, in more than 135 markets with shows syndicated across xx markets, further reinforces our belief in our offerings and ability to match viewing preferences of our audiences.”

Commenting on the association, Anuj Gandhi, Group CEO – IndiaCast, said, “At IndiaCast, it is our endeavor to present South Asian viewers across the world with quality Hindi entertainment avenues bringing a taste of Indian culture and values to their fingertips. Our association with MultiChoice is a partnership which enables us to further expand our footprint within Africa and keep viewers entertained through our varied offerings. We are happy to be able to reach out to DStv customers with content from the COLORS library and look forward to reaching out to more viewers in Africa as our relationship with the network strengthens.”

Adding to the above, Sachin Gokhale, Business Head Middle East & Africa- IndiaCast said “We are very excited to grow our presence in Africa through our partnership with MultiChoice. Brand ‘COLORS’ is already known by all South Asian diaspora worldwide for its innovative content, clutter breaking marketing & local connect. We are well aware that DStv customers are a discerning lot, given that they are well exposed to the best of global content, and we now look forward to ensuring that COLORS exceeds their expectations, delights them and becomes a meaningful part of their lives.

COLORS goes LIVE on the DStv Indian package starting 15 October 2015. The channel’s content will reach out to the discerning Indian viewers in 13 countries including South Africa, Bostwana, Democratic Republic of Congo, Malawi, Namibia, Swaziland, Zimbabwe, Angola, Lesotho, Mozambique, Tanzania, Zambia and Zanzibar.