CRM: The "Killer App" for Professional Service Firms

Good client acquisition strategies can make or break a services firm — leading to customer relationship management (CRM) applications as the "must-have" for businesses that rely on consulting for their revenue. Join Mari Ryan, Director of Marketing for Cambridge Leadership Associates and host Justin Foster, VP and General Manager of NetSuite Professional Services, to discuss the "lead to cash" business benefits of NetSuite CRM+.