MBA On Demand

Law Firm Marketing Plan Workshop

Do you find you may have relied a bit too much on the "if I build it, they
will come" approach to law firm marketing? Join us for this interactive
workshop and you will not only learn about how to build a comprehensive
marketing plan – you’ll actually do it!

We will cover the components of a strong law firm marketing plan, including
explanation, drafting, and discussion. Specific topics include:

Fundamentals

Traditional Advertising

Television

Radio

Print

Outdoor

Web Infrastructure

Website

Blogging

Social Media (Facebook, Twitter)

Pay Per Click

Organic Search Engine Optimization (SEO)

Relationship Management (Getting More Referrals from More People in Less
Time)

Building New Relationships

Maintaining Existing Relationships

Reviving Past Relationships

Public Relations

Writing

Speaking

Volunteering

Promoting

Attention Law Students- The MBA is offering you this program FREE
OF CHARGE

MBA On Demand System RequirementsClick
here to review On Demand system requirements and an On Demand
product demonstration. Click
here for information on how to access your purchased On Demand
programs.

If you have questions regarding On Demand products or how to use
the software, contact Senior Programs Manager Marc A. D'Antonio,
Esq. at (617) 338-0646 or [email mdantonio].

NOTE: This is an On Demand product.With registration for this product you can conveniently watch an archived MBA program from the comfort of your home or office, at a time that suits your schedule. When you register, you will receive a permanent link to the program in addition to the program's ePublication. Your My Resources profile will also contain permanent links to both products if you wish you review the program's archived presentation. The archived version of this program will not be available until after the date of the on-site program.

MBA On Demand System RequirementsClick here to review On Demand system requirements and an On Demand product demonstration.

With registration you will receive the following resource package: Permanent links to program's e-publication and On Demand presentation are located in your My Resources profile.

The MBA only offers Certificates of Attendance to individuals who attend education programs in person. Certificates are not available for participation in recorded On Demand and Real-time Webcasts.