Little Monsters

Super Heroes, Secret Meetings and a Getaway Car

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Little Monsters

Super Heroes, Secret Meetings and a Getaway Car

We wrote and produced a campaign debuting the Infiniti ESQ as the car for anyone needing a quick escape to the local meeting of SuperHeroes Anonymous. Confessions, support groups and aggressive transportation.

Conspiracy for Good

Our ground-breaking, Emmy-nominated web series and scavenger hunt through the streets of London.

Conspiracy for Good

Our ground-breaking, Emmy-nominated web series and scavenger hunt through the streets of London.

The partners of Puck Creative Group were nominated for the International Digital Emmy for their massive scale Alternate Reality Game produced with Nokia in London, England. Over 4 consecutive Saturdays participants used mobile devices to follow digital clues planted in graffiti and museums through the streets of London to unravel a murder mystery and find secret underground concerts.

Over 20 webisodes and 12 hours of scripted content seeded a backstory that inspired fans to use mobile maps, music, games, video and augmented reality to join the ancient Conspiracy For Good. The fans’ gameplay resulted in the funding and building of 5 libraries for schoolchildren in Zambia and an enormously positive PR bounce for Nokia. Produced with The Company P, Stockholm.

College Poker Showdown

College Poker Showdown

Puck created this TV series as a content play for a major lifestyle brand and an online gaming platform. The mission is to create a disruptive and engaging competition for college students to become the poker champions of their dormitories, fraternity houses, campuses and conferences.

The vision for this campaign is to create a dynamic and enduring competition that invites audience participation for the college demographic for a TBA beverage client. Show to be hosted by Poker legend Phil Hellmuth, Jr.

FlickBitz

FlickBitz

The partners at Puck created the FlickBitz campaign as a way for a major Hollywood studio client to inspire fans to interact with their favorite movie clips. The campaign involved the patenting of the FlickBitz interface, which we designed to inspire the consumption of movies in bite-size pieces that are both shareable and gameified.

Our whole idea was to chop up films into small pieces and allow fans to reconstruct feature films in new ways with new themes. The Six Degrees game, eCards function and social sharing has made the FlickBitz engine loved by fans while also capturing valuable audience metrics, one of the most important jobs for us here at Puck.