3.
Andrew Birt to the rescue • Start with a consumer play but be open to the idea of a B2B model longterm. • Starting with consumers will make it easier to sell to enterprises later • Still try and use GetPrice’s offer of being the case study

4.
Equity splits, vesting, accounting & legals • Use Zero cloud accounting • have a plain english memorandum of understanding • agree to everything BEFORE going to a lawyer • Have debt agreements • Know that everything can and will change when you get investment

16.
Userbility TestingThe quick suggestions were adding more negative value than positive so we have hidden them.

17.
People love being able to drill down by interest, they really like the budget filter andto be able to filter by categories, though it doesn’t work well enough just yet.Most importantly, even at this early in the product development stage, we havereceived validation that people want to search for gifts based on peoples interests.