When completed in late-2013, the building will rise 20-stories and feature 181 units, ranging in size from 480 square foot studios to sprawling three-bedroom layouts covering 1,700 square feet.

Per NYT:

Rents for the three-bedrooms, which will be on the corners with views of Broadway, are expected to be $90 a square foot, Mr. Scaglion said, and one-bedrooms, which will average 700 square feet, could cost around $80 a square foot. That comes out to around $13,000 and $4,750 per month, respectively. (Twenty percent of the units will be offered below market rents for qualifying tenants.)

In order to justify the prices, the building will feature a variety of luxury amenities, including an outdoor movie theater on the 4,800 square foot roof deck and top-of-the-line kitchens and bathrooms:

Bath mirrors will be defoggable with the flick of a switch; a portion of mirror surface will have a television built in.