Europeans aren't paying and won't pay for content

October 11, 2002 //

90% of Europeans have not paid for online content, and 40% say they won’t, according to Jupiter.
Also notable, some 16% said they would pay for news and archives, and of the £140m spent on online content this year, nearly half was on pornography.
I don’t have the figures for online advertising in Europe handy, but it has be to significantly, more than an order of magnitude, more than the £70m they’re spending on nonporn content.