100th anniversary celebration in Mexico

05/24/2018

Mexico, 24th of May, 2018

Last night Mido celebrated its 100th Anniversary at the famous Antiguo Hotel Reforma in Mexico. The guests were invited to travel through the brand's history thanks to a multisensorial experience. Novelties such as the Commander Shade, Multifort Datometer and the Baroncelli Trilogy were displayed with light and sound effects. The guests could enjoy an amazing vertical dance that highlighted the brand's relationship with architecture.

As a historical market for the brand, Mexico was furthermore the perfect location to introduce the Trilogy that represents the past, the present and the future of Mido.