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DNA-Powered Alerts & Actions

Our Customer DNA powers every experience by determining and triggering the next best experience based on shifting real-time customer behavior.

ENGAGEMENT

Personalize the Omni-Channel Experience for Every Customer

Supercharge your channel and execution systems with real-time actionable insights into individual customers, and maximize targeting precision by placing the right personalized message in front of the right people.

Real-Time Inbound

Respond in real-time to inbound requests, from any channel or execution system, with the best recommendation for each customer or audience.

Trigger-Based Outbound

Initiate real-time alerts when a customer becomes part of an audience or qualifies for a specific recommendation. Alerts are activated when conditions are met or scoring metric results are updated.

ANALYTICS

Business Intelligence and Insights for Everyone

Discover, analyze and visualize customer and entity data, in real-time, to identify opportunities the moment they arise.

Visualize DNA

Apply our Real-Time DNA intelligence to your entity data and gain a whole new world of insights at a glance into your products, offers and campaigns.

Real-Time Dashboards

Visualize data inside the CDP to easily track and analyze the performance of customer experiences against goals, trends, benchmarks and more.

Attribution

With out-of-the-box single source and fractional attribution models, gain deeper insights into all your marketing effectiveness.

MACHINE LEARNING

The Right Smarts to Automate, Predict and Optimize Experiences

Operationalize data models, in real-time, by training formulas against a fully integrated ecosystem of living customer data. Allowing you to deliver better, faster and more precise predicted customer experiences.

Continuous Learning

Increase the effectiveness of your data models with continuous learning through bi-directional feedback between your models and their effectiveness in predicting actions and outcomes.

Data Model Training

Train your models, in real-time, against Real-Time DNA data, and then automatically optimize any DNA with updated thresholds and newly optimized data models.

Predictive Alerts & Actions

Automatically identify actionable changes in your customer data and trigger automated alerts across your engagement technologies with a predicted Next Best Experience action.

MATCHING & QUERYING

Create Rich and Accurate Customer Profiles

Our identity resolution capability performs matching of augmented data, ensuring incoming data is linked to the right people or entities.

Identity Resolution

Automatically identify and match people faster with their unique Customer DNA to resolve the inefficiencies stemming from duplicate customer records.

Matching

Match and pair data in real-time, from across sources, into rich, accurate and context-aware customer profiles.

Querying

Ensure channel and reporting applications are leveraging the most up-to-date customer insights by querying real-time APIs.

DATA INTEGRATION & ENRICHMENT

The Best Customer Data is All Your Customer Data

The only true, single picture of each customer and prospect is an analytical view combining available and relevant 1st, 2nd and 3rd party data into a single, context-aware, real-time Customer DNA.

NGDATA® helps brands in data-rich industries, such as financial services, telecom, media and entertainment, utilities and hospitality, to capitalize on emerging opportunities in their customer data and to drive profitable customer experiences by supercharging analytics and campaign efficiency. The company’s Intelligent Customer Data Platform (CDP) puts people at the center of every business via Customer DNA, which continuously learns from customer behavior and context in real-time. NGDATA partners with companies around the world to drive digital transformations. NGDATA is headquartered in Gent, Belgium and has offices in the United States, Europe & Asia-Pacific.