RE: Call on MTV to donate 5% of profits from ‘The Valleys’ to Valleys Kids
We are calling on MTV to donate 5% of the advertising profits from ‘The Valleys’ to youth charity Valleys Kids.

During the airing and promotion of this ‘constructed reality’ show, MTV has shown a flagrant disregard for the people and reputation of the Valleys, as was the case with ‘Geordie Shore’ in the North East.

Each of us has a proud association with these communities. As a result, we feel it is time that MTV began to show due respect for the people and areas that have been so crudely patronised and stereotyped. You can see from the attached petition that this call has already been supported by thousands of people from across the UK.

For MTV, and owners Viacom, 5% of the advertising profits from ‘The Valleys’ would represent a drop in the ocean. However, this donation would make a huge difference to a fantastic charity that genuinely supports young people from the Valleys to make the most of their talents.

We look forward to hearing from you. Any correspondence should be directed to thevalleysarehere@gmail.com.