The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzz-worthy trends in marketing to help inspire its members. This week, we focus on tips and trends in business development, starting with "'Client Value' Roles Take Off as Partners Place Trust in Professionals" from Law.com.

1. 'Client Value' Roles Take Off as Partners Place Trust in Professionals

The role of client value officer is becoming more heard of in the legal world. Roles that involve working directly with clients help with improving the value firms are offering clients. Read more from Law.com.

2. Some Law Firms Are Ditching Annual Reviews for Associates

About seven in 10 companies are changing the performance management process in their organizations. See why the change is occurring. Read more from Big Law Business.

3. ‘Always Pass on What You Have Learned’: The Reciprocal Value of Mentoring — And Tips on Maximizing The Relationship

Behind many successful people there are mentors that helped them along the way. Regardless of if you are a lawyer at a firm or a business development manager, passing the value of mentorship on is key in successfully bringing in the next generation of legal professionals. Read more from Above the Law.

4. Five Digital Marketing Trends for Law Firms in 2018

A large part of push business development to the next level involves strategic designs and an online presence that stands out among the rest. Read more from Alloy Magnetic.

5. Six Steps to Stop Networking and Start Relationship-Building

Many people dread networking events, but networking is a necessary task for almost all professions. More than three-quarters of jobs are filled through networking. But the key here is build real relationships instead of simply networking. Read more from Above the Law.