Crumbs' Grand Reopening Doesn't Address Two Of Its Biggest Problems

Crumbs Bake Shop kicked off its grand reopening Tuesday, three
months after the company
suddenly shut down all 48 of its stores because it was
running out of money.

Aside from a couple new
freezers and a new paint job, the first store to reopen – located
on Broadway and 37th street in Manhattan — doesn't look much
different than it did several months ago.

Once the largest cupcake
company in the world, Crumbs was saved from permanent closure by
a joint investment from Fischer Enterprises, which owns Dippin'
Dots, and Marcus Lemonis, the CEO of Camping World
and host of CNBC's "The Profit."