Effective Measure is excited to officially announce their new brand name, Narratiive. Apart from rebranding, they are also launching their newest audience insights platform for publishers and advertisers...

Following a competitive pitch that included several leading agencies in the Middle East, TBWA\RAAD was awarded the account. The new partnership will come into effect this month and will see TBWA\RAAD’s communications remit cover du’s creative development, collaborating on market strategy and brand positioning, across multiple platforms and disciplines...