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At a glance, harnessing the power of the Arizona sun would seem to be a natural fit for an aspiring southwestern university. ASU’s increasing research capability, the ambitions of Arizona businesses and the Arab oil embargoes of the 1970’s might have been a perfect storm for the development of solar technology. But technical challenges and uncertain government support impeded strategic investment and innovation in a field that sparked the imagination but required robust interdisciplinary... Topics: sustainability, green, 1950's, 1970's, politics, energy crisis, photovoltaics, science, industry,...