About The Author

Carl McDaniel

Charles W. Lamb

Joe F. Hair

MKTG 11 Principle of Marketing (11th edition) by 4LTR Press, which gives students the option to choose the format that best suits their learning preferences. This option is perfect for those college students who focus on the textbook as their main course resource.

Note: This purchase only includes the PDF of the book MKTG 11. We also have the test bank and instructor’s manual of the same book available for download. Contact us if you them.