From: William
Wehrs, Chairperson - College of Business Administration Undergraduate Curriculum
Committee

Re: General Education Assessment

On 12/15/2006 I sent a memorandum to the General Education Committee on
behalf of the CBA undergraduate curriculum committee and the CBA department
chairs. The content of that memorandum follows.

On 11/29/2006 Amelia Dittman and Jon Fields attended the weekly meeting of the
CBA department chairs to discuss a request for a response to the General
Education Committee (GEC) regarding tier III of a new general education
curriculum. Following discussion, interim Dean May charged the CBA
undergraduate curriculum committee (CBA UCC) with providing a response to the
GEC. This document is the result of that charge.

In its discussions, the committee acknowledged the good work the GEC has done
with regards to general education at UW-L. The general education
curriculum is a critical component of the many high quality programs we offer.
That we have high quality programs is further validated through external
accreditation by groups such as the North Central Association.

The members of the curriculum committee believe that the GEC must recognize that
in slightly over two years (by 01/01/2009) UW-L is subject to monitoring reports
for the North Central Association (NCA) regarding accreditation criteria three
and four. While the results of the 2006 NCA accreditation process were
largely successful for the institution, the accreditation team found UW-L’s
response to problems identified in the 1996 accreditation to be inadequate with
respect to general education and assessment of student learning. According
to the report (p. 15): “The 1996 NCA review team could not judge the
effectiveness of the General Education Program…” The report further states
(p. 18) “While learning outcomes have been developed… there is no plan for the
systematic assessment of the learning goals associated with the general
education curriculum, an essential first step toward determining the
effectiveness of the general education program.”

At the present time, it does not appear that GEC is developing a plan for
systematic assessment of the general education program. Rather, the GEC is
engaged in time-consuming development of a new general education program without
first determining whether the existing program has been effective (in whole or
in part) or not. The CBA UCC is of the opinion that this activity
represents a misunderstanding of institutional priorities.

In view of these circumstances, the following motion was unanimously (5-0-0)
approved by the CBA UCC:

The CBA UCC recommends that the GEC cease their work on a new general education
curriculum and redirect their efforts toward a systematic,
learning-outcome-based assessment of the existing general education curriculum
that addresses the requirements of the NCA.

The above discussion and motion were presented to the department chairs in the
College of Business Administration. The chairs concurred with the CBA
UCC’s concerns with respect to institutional priorities. They further
thought it likely that external accreditation will be even more critical as UW-L
implements the proposals in the growth and access plan. They therefore
unanimously endorsed the CBA UCC’s recommendation to the GEC.

It is my understanding that the faculty senate intends to discuss this issue
at its next meeting. Accordingly, for informational purposes, the senate
should be aware of the position of the CBA faculty on this matter of
institutional priorities.