Bethesda’s production director, Ashley Cheng, has defended Halo 3: ODST’s campaign length on his blog, stating that Microsoft’s marketing machine is almost solely to blame for the consumer backlash and mixed reviews. “Microsoft and/or Bungie totally bungled the marketing on this. First saying it was a standalone expansion pack, then coming out and saying wait, […]

Bethesda Softworks’ Ashley Cheng has said on his blog that only a few current publishers, including Bethesda themselves, could release Bungie’s new game. “You can count on one hand the number of publisher’s around who can afford to publish Bungie’s next game: EA (via EA Partners), Activision, Ubisoft, Microsoft, and of course, Bethesda. I can […]