Social Media and the 2015 General Elections

This will be the first general election in the UK which will
take place with social media being a key battleground for our representatives
to duke it out on. With every last faux-pas and offensive message being
immortalised on our news feeds, politicians can’t seem to escape the hate and
can often be found floundering away unsure of what’s hit them in this digital
age.

So as we race ever closer to our next general election, (it's 100 days from today!) if
you’re a little unsure of your parties social media channels, let’s take a
quick look to keep you up to date. It may be a tad early, but parties who are
prepared are already pushing themselves out there. If your party isn't, maybe
it’s time to get to work for them? Or just give them a friendly poke or three.

The Tories have sorted themselves out with all the right
social channels for now. They’ve got a Facebook, Twitter and a YouTube.

David Cameron also has his own Twitter if you fancy asking him
some questions.

Unfortunately for the Tories, they don’t seem to be really
taking bold steps into social media and getting some good viral campaigns
started already. Cameron’s twitter only tweets about twice a day and it’s only
ever very official business. Nothing on a more personal level, which I think
would work wonders for the PM.

Labour goes one up against its Tory rivals thanks to using
their very own Instagram account. They still have all the basics with a Facebook, Twitter and YouTube accounts.

But similar to Cameron, the Labour leader Ed Milliband only tweets a few times
a day if that. Poor Ed. He’s been the butt of jokes for a while on social
media. I suppose we’ll see if he can rally that into some support in the last
few months.

Their leader, Natalie Bennett can also be found on Twitter. However, Natalie manages to
send out an average of 23 tweets per day and replies to a fair chunk of tweets
made towards her. Now that’s not too shabby. The boys could learn a thing or
two here, engagement with the community makes you much more human and relatable.
Green Party have seen a 9.8% increase in popularity and it doesn't seem to be
slowing down.

Nigel Farage and his ‘everyday chap’ persona is up on
Twitter as well. He does tweet a solid four times a day though. There must be a
fair bit of downtime between pints shared with his opposition
in his constituency.

Tom has just graduated from University of East London in Creative and Professional Writing. He loves writing and he currently manages, edits and writes for this blog. His other loves include Arnold Schwarzenegger films and his dog. Follow him @TomAtSMF

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Keeping you up to date on social media, digital marketing, apps, news & reviews.
Social media, and digital marketing as a whole, are rapidly and constantly changing, adapting to new developments at an ever increasing rate. Just keeping up to date can be a nightmare.
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