Inspiration

Why has Hasbro stock been on the rise since 2009 and continues to grow? Because they have what’s called, Challenge Brands. These are products that are not popular yet, but they believe someday will be a … [Read More...]

Marketing

Think about what kind of person would want to read a variety of books. There are millions out there, anxious to fill their bookshelves. They can even write-off the purchase of books as an expense.
These people … [Read More...]

Untraditional Publishing

Non-Fiction has a much better shot of selling in eBook format over fiction books. There still is a large platform of readers who prefer printed books, but digital is a great way to build on that platform.
Where is your book on this list?
Which Non-Fiction eBooks sells the best? Here’s the list based on a 130,000 authors and publishers…
Self-Improvement
Health
Business
Religion/Spiritual
Family
Sports/Outdoor
Education/Study Guide
History
Home & Garden … [Read More...]

We’ve already posted a weekend edition which includes several social media sites. (Visit Advice on Weekend Social Media Marketing.) This blog will focus on Facebook during the week, so you can maximize your promotions and increase book sales.
Facebook
Top Days for Traffic
Saturday
Sunday
Friday (Note: Must be an upbeat post on this day. The more amusing the better.)
Thursday
Best Times
1 p.m.
3 p.m.
9 a.m.
Best Days/Times Combined (Depending on your … [Read More...]

Promoting your books on the weekends can be frustrating unless you know exactly what time you should post, gaining the maximum benefit. Here’s a quick guide…
Facebook
On both Saturdays and Sundays, it’s best to post before people start their day. This means post before 8 a.m. or between noon and 1 p.m.
Twitter
People are checking their Tweets in the early afternoon on both Saturdays and Sundays. This means you should be Tweeting between 1 p.m. and 3 p.m.
YouTube
Post and … [Read More...]

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UPAuthors.com is a collaborative effort, founded by marketing expert Melissa Powely and author Ron Knight. This advisor program was developed to give authors a way to share resources and provide economically priced opportunities. These opportunities arise in the ability to have an inexpensive web presence with search engine optimization, the use of social media networks, sharing of like minded … [Read More...]