buying decision

PwC surveyed 235 IT leaders and interviewed another 35 from large, medium, and small enterprises to understand the buying decisions of IT leaders, across a wide variety of networking components (i.e., switches, SDN, and infrastructure monitoring solutions) within the data center. This report highlights the survey and interview insights to help Enterprise IT leaders understand the trends and implications of multi cloud environments.

Having reviews is essential,
but it’s only the first step
Today, the winners in business are not always the ones
with the lowest prices or the biggest range of products. In
fact, the winners are not even always the biggest brands.
The winners are trusted companies who offer an exceptional
customer experience again and again.
Simply, the winners are those who are listening to
their customers.
We all know we need reviews on our website, we know
visitors to our website want to see reviews to help them
make their buying decision.
But that is just the beginning.
Recognize the full potential that reviews have and you’ll see
an improvement in the performance of all your marketing
activity.

This paper outlines the seven essential buying criteria that every decision-maker needs to consider when making a decision on a video delivery provider. These buying criteria are shared across the gamut of small, video-centric startups and established, familiar media giants.

Many great choices abound, but you have to think carefully through the buying decision. The good news is, the ever-widening array of hardware choices provide IT buyers with matches to specific end user needs. The challenge is figuring out what choice is the right one. Focus on user productivity and cost controls as guidelines to start the refresh process. This infographic shows how.

Millennials are different than any other generation before them. They are making major decisions later in life—from choosing a career, getting married, buying a home and yes, investing in life insurance. And while they are more tech savvy than their predecessors and want to make purchasing from any device of their choosing, they still value face-to-face interaction, contrary to popular belief. Insurance and financial companies need to understand the unique dynamics of the millennial generation in order to better service and exceed expectations of this growing consumer base. They need to meet their tech-savvy expectations, while also understanding Millennials still value one-to-one attention. In fact, 48% of Millennials said they would be more likely to make a speedy financial or insurance-related decision if a person who they trusted took the time to explain the benefits and risks. Download this whitepaper and learn how to better tap into the growing millennial market.

Millennials are different than any other generation before them. They are making major decisions later in life—from choosing a career, getting married, buying a home and yes, investing in life insurance. And while they are more tech savvy than their predecessors and want to make purchasing from any device of their choosing, they still value face-to-face interaction, contrary to popular belief. Insurance and financial companies need to understand the unique dynamics of the millennial generation in order to better service and exceed expectations of this growing consumer base. They need to meet their tech-savvy expectations, while also understanding Millennials still value one-to-one attention. In fact, 48% of Millennials said they would be more likely to make a speedy financial or insurance-related decision if a person who they trusted took the time to explain the benefits and risks. Download this whitepaper and learn how to better tap into the growing millennial market.

Shopping has always been social - whether we're buying a camera, booking a holiday or renting a car. People buy from people and discuss their decisions. Today, social commercie is back in a big way. The travel industry has fully embraced the power of the crowd and it's hard to find a serious travel site that doesn't have some form of traveller reviews. In thisebook, you will learn about weaving social engagement into every step of the new booking journey to make it easy for people to book with you and share their great experience with others.

Shopping has always been social - whether we're buying a camera, booking a holiday or renting a car. People buy from people and discuss their decisions. Today, social commercie is back in a big way. The travel industry has fully embraced the power of the crowd and it's hard to find a serious travel site that doesn't have some form of traveller reviews. In thisebook, you will learn about weaving social engagement into every step of the new booking journey to make it easy for people to book with you and share their great experience with others.

Online advertising is a highly competitive and innovative market being driven to new levels by the rise of ad exchanges, real-time bidding alongside traditional ad networks. With advertisers increasingly buying one impression at a time, advertising market growth is soaring.
If your database is the bottleneck limiting the growth of your advertising business, this is the white paper for you. Find out how Clustrix will give you access to functionality, such as ad segmentation and targeting based on up-to-the minute campaign performance, as well as instant access to smart data, so your clients can make the right buy decisions.
This free whitepaper considers the technical challenges this rise presents for the database, and discusses the unique technology that enables Clustrix to solve these challenges and give your advertising business a competitive advantage.

With data center budgets under enormous pressure your investment decisions matter more than ever.
Download the at-a-glance guide and get insights into:
•How to de-risk storage buying decisions
•Why Kaminario all-flash is different
•What this means for customers like utility company COBB EMC.

What you see isn’t always what you get with HR, talent, and learning software. Did you know that, even with the rigour frequently put into selection, two-thirds of HR software projects fail to produce at least half of the expected benefits? Or how about that a recent research project from Clarkson University determined that there was no link between HR software and HR’s ability to be more strategic? Even though HR technology is often sold as “best practices in a box,” looks can be deceiving. To avoid being duped by pretty demos of software with no substance and find a partner that can meet the hidden complexities that exist in your unique processes, you need to ask the right questions.

Successful email marketing, demand generation, and lead management processes hinge on a modern strategy aligned to buyer needs across all phases of the buying process — marketing automation. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions. The Modern Marketing era is driven by the self-educated buyer who marketers must engage to achieve a relevant, targeted, and value-based customer experience. Find marketing automation fundamentals here.

This paper provides guidance for selecting and purchasing a digital workspace solution to enable your totally mobile workforce. Five buying decision considerations that directly impact the success of your mobile workspace strategy are discussed in detail. Download this whitepaper to access recommendations for the most critical specifications to help you in defining an effective digital workspace strategy for your environment.

People control their own consumer journeys. Consumers expect a borderless world in which they roam freely between a brand’s social media channels, email campaigns, blogs and e-commerce site, effortlessly buying things that catch their eye. It’s led to a sporadic, personalized shopping journey that frequently begins on digital touchpoints that weren’t built for commerce.
That’s made it increasingly complex for brands hoping to meet customers’ needs and measure the results of their marketing strategies.
At the center of this new customer-driven revolution is visual content. Images and videos play starring roles in the decisionmaking process, and provide consumers with a whole new level of inspiration and knowledge. Every picture and video clip is now the entrance to a digital storefront, meaning brands can use them to drive not only engagement but revenue.

Organizations no longer have to wait months or years to deploy an all-flash storage array into their environment to host their applications. The technologies in this most recent iteration of the HP 3PAR StoreServ 7450 ensure that organizations get the performance they need, the cost at which they need it and the platform stability to offer it up to as many applications as they see fit. Read this buyer's guide to learn more.

Organizations no longer have to wait months or years to deploy an all-flash storage array into their environment to host their applications. The technologies in this most recent iteration of the HP 3PAR StoreServ 7450 ensure that organizations get the performance they need, the cost at which they need it and the platform stability to offer it up to as many applications as they see fit. Read this buyer's guide to learn more.

This paper provides guidance for selecting and purchasing a virtual workspace solution to enable your totally mobile workforce. Five buying decision considerations that directly impact the success of your mobile workspace strategy are discussed in detail. Recommendations for the most critical specifications are given to help you in defining an effective virtual workspace strategy for your environment.
The intended audience for this paper is enterprises seeking to empower a completely mobile workforce while enabling IT administrators to manage and secure their rapidly changing networks. IT decision-makers and lineof- business leaders alike will find the insights presented helpful for executing a mobile conversion strategy.

Successful email marketing, demand generation, and lead management processes hinge on a modern strategy closely aligned to buyer needs and expectations across all phases of the buying process. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to
make the most informed purchase decisions.
The Modern Marketing era is driven by the self-educated buyer who marketers must engage to achieve a relevant, targeted, and value-based customer experience. Marketers are increasingly enhancing their understanding of how data can fuel the delivery of meaningful interactions. This access to vast sources of information that marketers are applying to execute and achieve more refined marketing simply can’t be gleaned manually.

Organizations no longer have to wait months or years to deploy an all-flash storage array into their environment to host their applications. The technologies in this most recent iteration of the HP 3PAR StoreServ 7450 ensure that organizations get the performance they need, the cost at which they need it and the platform stability to offer it up to as many applications as they see fit. By taking advantage of the HP 3PAR StoreServ 7450 platform, organizations may confidently begin their journey into the all-flash world of tomorrow today with the knowledge that it will meet their various manageability, performance and
scalability requirements along the way.
Download this whitepaper now.

From continuing to augment your current system to buying a whole new cloud solution, it’s key you know the pros and cons of every possible scenario. This e-paper walks you through the “build vs. buy” decision and why it’s critical to the success of your recurring revenue business both now and in the future.

From continuing to augment your current system to buying a whole new cloud solution, it’s key you know the pros and cons of every possible scenario. This e-paper walks you through the “build vs. buy” decision and why it’s critical to the success of your recurring revenue business both now and in the future.

From continuing to augment your current system to buying a whole new cloud solution, it’s key you know the pros and cons of every possible scenario. This e-paper walks you through the “build vs. buy” decision and why it’s critical to the success of your recurring revenue business both now and in the future.

The usual cure for exploding file volumes is to add more general purpose file servers. That strategy eventually leads to server sprawl, which brings with it more management complexity, stranded disk capacity, wildly differing storage utilization rates and slower file access. Network-attached storage (NAS) appliances can add file serving capacity that's more easily managed, shareable, more scalable and more efficient than a sprawl of general purpose servers. Read this online article to learn about three basic considerations that can help simplify your NAS buying decision.

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