So, it's like when you say "it's like killing yourself," is it like do you mean figuratively speaking or literally? Like, when I first read the headline, I was like, this headline's like telling me something I never thought I'd be doing to myself if I drove drunk! And I was like "that's really deep..."

i love this ad. this is actually good. he really thought outside the box. what i love is he used bottles and cars to make the rope. cause if you think about it, if you get into the car and drive after you have being drinking you are killing yourself because who did this to yourself. well done! - i give this a 10/10 :)