China is keen on establishing a stronger presence in the fast-growing e-commerce sector in Indonesia and ASEAN through its cross-regional infrastructure mega project called the One Belt, One Road Initiative (OBOR).

Currently said to be the world’s largest e-commerce player, China is confident that its mega project will help deepen its cooperation with ASEAN countries in the digital sector.

“China is willing to be a partner with ASEAN to seize opportunities brought by the new-wave technological and industrial revolution and jointly promote internet-based mass entrepreneurship,” said Chinese Ambassador to ASEAN Huang Xilian on Wednesday.

“China and Indonesia will vigorously develop cross border e-commerce to build a bridge for cooperation among small and medium [enterprises] in both countries.”