Swoon Beauty Hosts the “Last Lost Gloss Toss” at Sephora Stores in Honor of Earth Day

In honor of Earth Day, Swoon Beauty, a line of innovative cosmetics tools and products designed to solve troubling “beauty bothers”, is holding a Last Lost Gloss Toss on Saturday, April 18th from noon to 4PM near 3 Sephora locations! Throughout the day, Swoon Beauty is asking consumers to toss their near empty tubes of gloss. In return, they will receive a Swoon Universal Lip Gloss Scoop & Applicator and a $25 Sephora gift card!Find out the locations and more info below!

“Landfills are full of beauty product containers, many that still have unreachable product inside and Swoon Beauty wants to do its part for the environment with this initiative,” said Founder and CEO Keisha Wright.

On average,
women use between 10-15 cosmetic products on any given day and the
average man uses up to 6 products. That’s a lot of unused product and
tubes left behind for disposal. The US EPA and the US Census Bureau also
released that more than 3 million tons of personal care chemicals are
dumped into waterways each year.

With these alarming facts in mind, Swoon Beauty
is asking gloss lovers to participate in a ceremonial gloss toss, say
goodbye to their unused gloss one last time and stop by one of the below
Sephora locations:

Sephora Times Square at 1500 Broadway in New York City

Sephora Santa Monica at 3rd Street Promenade in Los Angeles, CA

Sephora Miami Beach at 721 Collins Avenue in Miami, FL

Swoon is available online and at Sephora stores across the USA ($12.00; www.getswoon.com).