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Stalked: Johnny Wang Emerging Designer, BCollide

23 July 2015

You may remember I
previously blogged about these guys in February this year when they were
manically preparing for London Fashion Week, well now things are slightly
calmer I’ve got them back on the blog for you all to meet them properly!!
Please may I introduce one of my favourite emerging fashion brands, BCollide,
headed up by the talented Johnny Wang.

This time we caught up
in his studio in Soho with a glass of wine to talk about how he’s developing
his brand and what is coming next..

BCollide is still very
young, how are you building your brand at the moment?

We’ve been very
fortunate and grateful for all the support given by CFE, BFC, SANE
Communications, and Touba London, which guided us building the brand from
scratch with a well informed background knowledge. In the studio, we work
extremely hard on designs and product development. Outside the studio, our
wonderful PR and sales are working their magic to help grow brand exposure and
stockists. However, we are at the moment an intimate team, and believe in
building the brand one step at a time so we can grow together with our audience
and ensure creating worthwhile designs for them.

What's you're brand
ethos?

Actually you (Style
StreetStalker) are a really good example of what BCollide represents. A young
professional living and working in a city like London needs good design that
helps generate interesting conversations and doesn’t interrupt her daily
routine at the same time. All of our ideas are executed with our customer in
mind. The product needs to be beautifully constructed and finished, easily
cared for, and effortlessly incorporated into any existing wardrobes.

/ City / Maverick / Tailored

Why for now have you decided to make all your garments in the UK?

It’s very important for us to source and produce locally in London, so we can monitor the quality of our products closely, and minimise our carbon footprint.

Where can your latest
collection be bought?

We have a stockist in
Taiwan, and are about to ship our first batch of production - VERY EXCITING!
Otherwise, anyone interested in our AW15 can still place private order directly
with our London studio. Email: info@BCollide.com AW15 Lookbook is
available http://www.bcollide.com/looks/

What's the environment like in your Soho studio?

Our studio is snuggly tucked away in a basement in Soho. We rent a corner of the room, which is just about enough to fit the studio essentials in. Luckily, we recently expanded a little, so now we have about a quarter extra of the room. And most importantly, I built a little DIY wine cooler with a foam box and a couple of ice packs!! It’s safe to say Jenny (my studio manager) and I have a lot of fun.

What's next for
BCollide?

SS16! A quite a few lovely things are
happening. We'll host a private preview as our tradition, and LFW and PFW!