IBM Fan Insight

What it can do for your business

IBM Fan Insight turns fan engagement into breakthrough revenue for sports teams and venues. A predictive analytics solution available on the cloud, it enables a 360 degree view of the fan, which forms the basis to engage fans and enhance their experience. Actionable insights will help you can make smarter decisions, and sell more tickets.

Insights to predict behavior

Use interactive dashboards to drill down into fan segments and see behavior patterns

Improve Campaign Effectiveness

Use interactive dashboards to drill down into fan segments and see behavior patterns

Increase Sales & Reduce Churn

Empower your marketing and sales people with insights about specific fan segments to maximize their effectiveness.

Security and privacy in the cloud

IBM enables companies to scale and adapt quickly to changing business needs without compromising security, privacy or risk levels when using IBM cloud offerings.

“We can predict this group of fans is going to leave because of ‘x’ so we know where we need to apply value, so we’re pretty excited about where that can take us. We’re betting on 5% increase in our ticket sales and 3% reduction in our churn.”