What does The Weizmann Institute do? In a straightforward, compelling and identifiable print campaign, we illustrated that The Weizmann Institute of Science “makes the world a better place to live.” From amazing scientific breakthroughs to large global challenges, our campaign described the accomplishments of the scientists at Weizmann and how they influence today’s medical, technological and lifestyle advancements. Each ad reminds our audience that they too can participate in making the world a better place for all to live – by helping to fund the Weizmann Institute and its important and transformative work.

Furman Roth

Furman Roth has been a pioneer of integrated advertising services since our inception. Our first claim to fame – the famous and now iconic Krazy Glue “Hanging Man” – put us on the map. Since then, we’ve gone on to become major players in the ad industry and we’ve been creating success stories and growth for our clients.