Retailers Expect Late Sales Boost

December 03, 1992

The nation`s major retailers reported modest sales gains for November, as many said that activity didn`t pick up until after Thanksgiving, when consumers finally warmed up to the idea of holiday shopping.

Although retailers were disappointed with sales early in the month, analysts said the jump in buying in recent days points to a relatively strong end-of-year selling season. Retailers are looking for a better showing after three dismal seasons in a row.

``We continue to expect a very competitive holiday season with sales coming late again this year as the consumer buys closer to Christmas,`` said Kenneth Macke, chairman of Dayton Hudson Corp., which owns Marshall Field`s.