Identifying Sales Cycles with Quantify Reports

Gain insight into trends and sales cycles for your Amazon products by using Quantify's reports and dashboard features.

Written by John Kipe Updated over a week ago

"Customer insights.” “Buyer’s journey.” “Buying cycles.” Whichever way you want to slice it, Quantify can help to complete the big data picture. 🍕

In this article, we will highlight a few areas of Quantify that can be extremely helpful when you need to understand profitability, performance, and where your winners and losers are throughout your Amazon product catalog.

Visualize the Buyer Journey

Identify and visualize the patterns of buyer behavior that take place over a given week, month, or even many months. If you're selling seasonal products, you may notice that the buying cycle takes place during an even longer period, such as over the course of a year, as you compare major buying times to one another.

By selecting any single product in Quantify, you can begin to make assessments at a more granular and detailed level. These insights allow for a deeper view into key performance metrics that shape a particular ASIN's progress and performance over time.

To drill down into product specific metrics, select any single SKU, from the Products page, and click the Performance tab:

Once you've selected a product to review, you'll land on the main Overview tab. Here you can take down information on:

Units Sold

Days on Hand

Revenue

Average Net Profit Margin (%)

Profitability Rank (Quantify-specific metric; Rank of Net Profit in descending order compared to your other products in the time period selected.)

Sales Over Time

When viewing the Performance tab, you can look more deeply into:

Average Net Profit Margin (%)

Buyer Sessions and Session Conversion

Buybox Rate (%)

All of the above mentioned metrics have been highlighted with a red arrow, shown below, and you can even adjust the drop-down date to dynamically update the information on the page:

Comparing Traffic to Conversions

Eventually, once you have enough performance data attributed to your SKU/ASIN, you'll want to start comparing traffic and conversion metrics. This will also help you identify areas of opportunity, and/or validate efforts made to improve the visibility and sales of products through listing optimization and advertising.