Tag Archives: Social Media Examiner

The rise of social media over the past decade has forever changed the way businesses go about capturing, pursuing and closing leads. Nowadays, B2B purchasing only takes place once prospects have begun to truly trust a vendor that they’re looking into, as relationships are now formed far earlier in the purchase cycle, with buyers investing heavily in self-service research – often across several digital channels.

For vendors, this changing dynamic calls for enabling the research process. Today’s digitally connected B2B vendors know that educating and being generous with helpful advice on social media is the most effective way to position their companies as valuable partners. Continue reading →

Guest blogging is riding high right now and the whole Internet Marketing sphere is buzzing with talk about it. Some people consider guest blogging to be a powerful tactic, while others disparage the idea, saying that guest blogging is misunderstood and people are misusing it.