Case: Delichoc

Pictures

Objective:

NewWorld was challenged to introduce Délichoc to it’s consumers through experience marketing. We needed to create an interactive booth were the consumers could play the Délichoc pixelgame. We installed a large touchscreen in the middle of the booth, so it was very intriguing. The consumers loved our booth because it was so colorful and attractive. Around the booth we had our promoteam that distributed the Délichoc products and they invited the consumers to come and play the pixelgame!

Délichoc Pixelgame

A game was created and the participants could win an iPad or other lovely presents. The game consisted of a large Délichoc cookie that was divided in pixels. The consumers could bite 3 pixels each. The prices were hidden behind several pixels.

The consumers could play the game at the booth on the touchscreen or on the iPad with our hostess. If the consumers didn’t had time we invited them to play the pixelgame at home on the Délichoc website.