Generating awareness for companies whose purpose is beyond making a profit, instead their purpose is to bring prosperity to others

Tuesday, January 31, 2017

Warby Parker: A Sight to See

Warby Parker: A Sight to See

A couple of outrageous college students went on a backpacking trip... one thing led to another and glasses were lost off the side of a cliff. Later that week, amidst his efforts to replace his pair, he realized glasses prices were a spectacle in themselves, WAY too expensive to replace. A spontaneous trip and an over-prices vision shop, and a college student's budge sparked an idea that would bring clarity to vision around the globe.

How?

"Give a man a fish, feed him for a day, teach a man to fish feed him for life"

So Warby Parker is no Bass pro shop, but they want to empower people to feel incredible.

"Instead of donating, our partners train men and women to sell glasses for ultra-affordable prices, which allows them to earn a living. More important, it forces our partners to offer glasses that people actually want to buy: glasses that fit with local styles, look good, work well, and make the wearer feel incredible."

Awareness by Partnership!

To gain awareness Warby Parker does something unique and incredible... they network! They connect with other companies in ever facet of their organization.

1) instead of being their own non-profit, they partner with VisionSpring, a non-profit that trains low-income men and women. By combining forces they generate more awareness than before!!

2) Through their website, creative video production, blog, and instagram, they tag other companies that share a similar target market, to generate awareness from other consumers. A few of these include: American express, Friz-Ease, J. R. R. Tolkein's books, Dior, Covergirl and so much more!

check out their website: https://www.warbyparker.com/buy-a-pair-give-a-pair