Coke Zero dares fans to design the ugliest Christmas sweater

A few years ago, you could wear an ugly Christmas sweater out on a bar crawl and people would look at you sideways—but that was the point. It was fun, novel and ironically wonderful.

Now, Coca-Cola Zero wants you to create a “custom” ugly Christmas sweater, submit your crummy design and convince your friends to vote for it. Get the most votes, win your custom-designed ugly sweater. The top 100 will win sweaters made from their designs.

Thanks, Coke Zero. You’ve officially brand-jacked what was once something cool and fun for friends to do around the holidays.