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Friday, 26 August 2011

Is your inbox always full of new mail even if you have only cleared it hours before? Well perhaps the new option from Hotmail called Sweep is what you have been waiting for. Sweep will automatically put mail into folders you designate so you can keep your inbox uncluttered.

If you have lots of mail from sources which you would not currently define as junk but at the same time don’t want to read every time they send you mail then Sweep is the answer to your problem. Sweep will put all their output into the folder you tell it to. This can be a specific folder for that organisation or individual. Alternatively you can choose to send the mail to a general folder such as finance, sport or whatever you deem will define the content.

Some mail arrives a daily basis but perhaps you only occasionally want to read the content. For instance if you know that you only want to read a weekly summary that always comes on a Saturday you can dip into the folder on that day to read the appropriate email and delete all the rest of that week‘s content.

Sweep can keep your inbox from becoming overwhelmed with all those communications you have subscribed to over time. You don’t necessarily want to unsubscribe to these communications but just want to have them around in case they send you something which you may want to read.

So if you hate having a cluttered inbox and want to do something about it Sweep will put you in control and let you decide what you want to read when you want to read it.

This however does create a problem for email marketers who are sending emails to Sweep enabled Hotmail accounts. Now those catchy headlines will be buried in a folder which may or may not be looked at for days, weeks or maybe never. Prior to Sweep there was a possibility that an email would be opened if the headline was sufficiently interesting. But if the email is instantly assigned to what could be oblivion in a designated folder what good is the most enticing headline?