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New boutique opens at Eastview

Mall shoppers typically don't expect to find a local boutique in their shopping experiences. But a new store that opened Sunday at Eastview Mall in Victor aims to change that.

Placement, a highly curated women's boutique that brings together collections of clothing and accessories, went into the space once occupied by the Coach store. It's the brainchild of Geraldean Lantier, who owns a boutique in Skaneateles.

The new shop is inspired by its sister store skaneateles300, and offers staples such as Patagonia jackets and higher-end brands such as Rag & Bone. There are also color and culture lines such as Calypso, Raquel Allegra and Solani.

Geraldean Lantier of Placement at Eastview Mall(Photo: Mary Chao)

Shopping at Placement is "more of an experience," said Lantier, 37.

A busy working mom with three young children and an attorney husband who travels frequently to Washington, D.C., Lantier lives in the resort community of Skaneateles. She plans to commute to Eastview to oversee the store and she has managers at her other shop.

Lantier grew up in a family of farmers and always enjoyed fashion, learning how to sew from her mother. She is a scientist by trade and also taught high school science before following her passion and opening up her first boutique in 2008. Times were tough in the beginning as it opened in the midst of a recession, but business has grown over the years, she said, adding that women really enjoy an experience while shopping at unique boutiques.

It has been a few years since a local boutique has been open at Eastview Mall, said Wendy Roche, mall marketing director. Previously, locally owned People's Pottery and Lock Stock & Barrel had locations at the mall, she said.

Lantier felt the location was ideal for her boutique concept. Placement is next to the Apple store, across from Michael Kors, in a section of Eastview Mall with newer tenants.

The shop carries a range of clothing and accessories, from classic pieces for the season to special occasion outfits.

Placement joins other recently opened businesses at Eastview with local roots including Village Bakery & Café, Nathan’s Soup and Salad and Plum House Express, which is slated to open next month.