How to use Paper.li to add value, promote influencers and build personal brand

Paper.li was one of the early content curation tools for taking your social streams and rendering them in a visually appealing newspaper-style format.

Even though Paper.li now faces competition from many similar services such as Rebelmouse, Twylah, Scoop.it and many others, Paper.li still offers one feature that I find extremely helpful.

The killer feature I am referring to is this: Paper.li can be configured to automatically post a daily Tweet to your account mentioning the Twitter users that are featured on your Paper.li page.

Why is Paper.li’s daily Tweet a killer feature?

In order to understand the value of this service, let me explain how I’ve configured the Paper.li service.

1. I curate a list of social media influencers in the financial services space on Twitter.

I do this for a couple of reasons. First, it helps me stay in touch with the great insights and content these influential folks are sharing about social media and financial services on a daily basis. I also maintain this list so others, like you, can subscribe to it and use the list just like I do.

2. These financial services influencers are the main content source of my Paper.li paper.

One of the great features of Paper.li is you can set up a “paper” to display the content based on what is shared by people on a list. My Paper.li paper is based on two sources: my own tweeted links and the tweets of those people I include on my #finserv influencers list on Twitter.

What is so great about this is that not only does the tweet announce a new edition of your paper, but it mentions some of the people whose content is included. And this triggers engagement opportunities with those people. And all of that is done automatically, every day by Paper.li – for free!

5. Include a community hashtag in your paper’s title or the Twitter notification post.