Ratings rumble in Week 25, but Nine wins.

Week 25 was a week of events with the State of Origin, Australia’s Got Talent finale and Hamish and Andy’s Caravan of Courage all scoring with viewers.

It was a week in which TEN was second on four nights, pushing regular rivals into third place. Nine was lagging behind Seven until the State of Origin came along and delivered 2.16m viewers. It was the #1 show of the week. This week SBS almost broke the 10% barrier.

The Nine Network won with 26.4% over Seven’s 25.3% and TEN’s 22.2%. The ABC had 16.6% and SBS 9.4%.

18 Comments:

@Mike, why would that surprise you? There isn’t a huge difference in population (couple hundred thousans) in cities that both have populations of 4.something million.

If one were, say, 8 million and the other 2 million, then yeah, I think it would be strange that the smaller city had more television viewers, but when the populations are that close, it could go either way as to which city watches more television.

It just “Go’s” to show people that as much as Nine have been in turmoil over the past few years due to bad executive mismanagement, David Gyngel and his team really are more switched On than alot of people give him credit for.

How Ten ever thought that they would do massive numbers outside of Melbourne with Sports on One and Leckies copycat but smart move with poorly named 7Two amazes me.

If Nine can get the News crown back from Seven the once dominant network will be unstoppable.

this time last year ten were dominating all demos. i don’t think teir lineup is particualrly better or worse this year, either is 9’s, the one thing that is different is the impact of multichannels. ONE is really letting them down. unless there is some mega advertsing maket for netball and mortorbike racing it’s hard to imagine how it is worth consistantly getting 1/3 the audience they could be getting from an entertainment channel.

Just a small observation …going on previous weeks Ten tend to win the 16-39 and 18-49 when multi-channels are not factored into the totals. Not a criticism of anything published here but merely an observation that Nine don’t dominate that much when multi-channels are reported separately.

Don’t think the demo wins should be reported for the ‘network’. Not blaming David for how he reports what he’s given but I’d love to know how Nine did in those demos, particularly the first two, without the benefit of Go. Advertisers for the most part buy individual programs, not networks. I’ve used Go a bit this year for a particular youth skewed publishing brand and would never have done the same for any program on Nine.