Spotify now offers motion comics starring Archie

Spotify has been experimenting with incorporating non-musical formats over the last couple of years, including videos and multimedia podcasts. Next up: Motion comics based on new Archie stories.

For those of you who haven’t been keeping track of the comics incarnations of Archie and his friends, the title was recently rebooted by writer Mark Waid (Kingdom Come) and artist Fiona Staples (Saga). While I was initially skeptical about the need to mess with the characters’ classic designs, I found the first collection to be a perfectly enjoyable combination of teen comedy and soap opera.

It’s still a comic book, and you can still see Staples’ gorgeous art, but it’s a story that you hit a “play” button to experience, rather than turning any pages. (Madefire and its CEO Ben Wolstenholme prefer the term “motion books” to distinguish the format from the cheesy motion comics of the past, but I suspect the distinction is lost on most readers.)