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Is it time to outsource your digital marketing?

If you’re a business owner, looking for new leads and marketing your company and its services can be quite stressful. If you’re setting yourself goals through your marketing objectives but you’re not getting the results you need then it may be time to look at getting additional resources to help with your online marketing.

If you’re in a quandary about whether to employ a Digital Marketeer or outsource your requirements to a Digital Marketing Agency, here are 4 reasons as to why outsourcing may be the better solution for your company.

Reduce costs and risks
If you are considering hiring a new member of staff, you must always remember to factor in all the ‘hidden’ costs that are associated with a new hire. Their annual salary is a drop in the ocean in comparison to how much you will spend. As well as the annual salary you should also factor in the following costs: recruitment fee’s, training, new equipment, plus your time which obviously equates to money. As well as these costs there is also a huge element of risk that goes with hiring a new member of staff. Investment, as mentioned above, in the wrong person or a person who does not deliver as expected can be a huge threat to the business. You can find out more here: https://theundercoverrecruiter.com/true-costs-hiring-uk/

Accountability

With an internal team it can be difficult to apply the right amount of pressure to get the right results. With an agency, their success is very much reflected in their client’s success, if they fail, then their clients will not stay with them and they will lose money. This kind of pressure keeps them at the top of the game and ensures they look at new ways to market their client’s brand or indeed when to keep things steady so as not to upset a strategy that is working and performing. They are accountable to deliver and should produce frequent reports to show the level of progress they are making and what strategies they are implementing.

Hand in hand – a combined approach

If you would like to still be involved, but don’t want to have to do everything, a combined approach can work for some companies. For instance, if you’d like to keep doing your social marketing but would like the agency to do the paid display advertising, then an agency with a flexible approach will work with you to achieve your goals. However, SEO can be a tricky element of online marketing which unless you are up to date with all the latest technologies may be best left to the experts. A reputable agency such as Big Group Insight will use best practice and methodologies to put you ahead of the game.

All the latest technologies

An agency who works in partnership with online search engines such as Google and Bing should have accredited members of staff (https://www.google.com/partners/about/) and will therefore have access to all the latest advertising features and details about algorithm releases. They will also have access to the latest reporting tools, analytics software and dashboards that will show you how your marketing strategy is performing and most importantly where you can make changes to improve your results.

The best thing about outsourcing your digital marketing responsibilities means that you can go back to what you do best – focusing on your business!