Search Engine Marketing

We call this SEM rather than straight forward SEO (Search Engine Optimisation) as SEO it is not always an appropriate strategy.

Every website, and the timing and aims of every business owner is different. Depending on the site operator's goals, other Internet marketing strategies can be more effective like paid advertising through PPC (Pay per click) campaigns.

A successful Internet marketing campaign may also depend upon building high quality web pages to engage and persuade, setting up analytics programs to enable site providers/owners to measure results alike while improving a site's conversion rate.