Profile: Shantanu Jog

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About Shantanu Jog : Shantanu Jog is an automotive designer, with a special interest in motorcycles. He currently works with Ather Energy, an upcoming electric vehicle manufacturer based in Bangalore, India, and has been there since 2014. His previous stint was with TVS Motor Company at Hosur, India, for about five years. He believes that efficient vehicles should also be fun to ride/drive, and that electric energy is the way ahead for transportation. He is of the strong opinion that long -lasting design is that which has an impact through its functionality, proportions and attention to detail. He believes that there is no substitute to in-depth research, sketches and physical models.

STATEMENT OF ART: Design is that which achieves the intended usage in a functionally superior way and it helps a lot if the aesthetics reflect the same. Design is focused towards one or more goals, or requirement/s.

Art is that which represents the creator's thoughts in their own personal way, but it may or may not be interpreted in the same way by the viewer.