The YouTube gag goes plays on for a full two minutes as we hear how the company’s “mobile aroma indexing program” has been sucking up odors to amass a “15 million scentabyte database of smells from around the world.”

Now today, April Fool’s Day, the company unveils the new feature with an “elegant integration” that “seemlessly connects scent to search.”

Want to know what a ghost smells like? Google Nose. What does the inside of an Egyptian tomb smell like? Google Nose.

But at the end of the spot as more and more people deliver the tagline, “Google Nose,” — it’s hard not to hear the homophone, “Google knows” over and over and over.

Intentionally or not, Google is reminding us how much the information giant controls the information about our current and future lives. It’s as close to a tangible God as man has ever known.