CASL Survey Report: Bridging the Gaps in Understanding and Compliance

In March 2017, the Direct Marketing Association of Canada (DMAC) and Fasken Martineau DuMoulin LLP set out to determine the current state of understanding and compliance with Canada’s anti-spam legislation (CASL) across small, medium and large organizations. Anecdotal evidence at the time suggested that organizations were operating under a false sense of security about their CASL comprehension and compliance, despite the legislation being in force for almost three years. To gain a deeper understanding of these matters, a survey was composed and circulated to mailing lists for DMAC, Blazon.Online and Fasken Martineau.

"Many fundamental aspects of CASL are still not well understood."

The results are in. With well over 200 respondents, our CASL survey provides a revealing spot check on the extent to which organizations understand CASL, and what is required to implement effective compliance strategies and due diligence defence measures. Survey results were provided by those who would be familiar with the legislation – over 80% of respondents were either extremely involved or very involved in the design and implementation of their organization’s CASL strategy.

STAY CONNECTED

Sign up for the DMAC Newsletter.

First Name

Last Name

Email

The Direct Marketing Association of Canada is a leading authority on traditional and digital direct response marketing in Canada.
Emails are designed to keep you current on events and information that affects direct response marketing.