Water conservation efforts through Facebook

Facebook has changed the way we live and think and this buzzing social medium has been used effectively for creating awareness on many issues plaguing the society. Now the Communication and Capacity Development Unit (CCDU) of the Department of Water Resources in Kerala has decided to make use of Facebook in making Kerala a water-friendly society.

A Facebook page ‘Hai Jalam’ has been opened to the public, which will highlight the importance of water conservation. A water droplet on a leaf with the message ‘We should know the significance of water’ forms the cover picture of the profile of this page. Apart from providing water saving tips to the public, it will also share information on rainwater harvesting and groundwater recharge models. There is also a blog section in the page. This page is expected to enhance people’s initiatives in water conservation efforts and hopes to create a society that respects water to make sure that every person has access to clean potable water in the days ahead.

Within just two days of its launch, 98 people have already become friends with ‘Hai Jalam and the CCDU team is hoping that at least one lakh people will join. The prime target of this FB page is school students, where they can discuss water conservation ideas and share tips. CCDU also has launched an ambitious scheme to set up Jalashree’ clubs in schools across the state over the next three years to make sure that the future generation is aware of the importance of the conservation of water bodies to sustain all forms of life on planet earth.