We all know the Olympic folk are very touchy about their trademarks. No non-sponsor companies allowed in the Olympic village. No posting Facebook photos or Youtube videos from the games. No small businesses using any two of the terms "Olympic, London, 2012, summer, or games."

But you'd think the Middletons, the family of the woman married to the future King, might escape the watchful eye of the London Organising Committee's lawyers. Nope: the Middletons' party product business Party Pieces has come under scrutiny for a pair of images on their website: a silhouette of the city with the text "Let the Games Begin," and a page headlined "Celebrate the Games."