> [TELECOM Digest Editor's Note: I have seen mentions of Sears, Roebuck> occasionally in this thread. Back in the 1920's, Sears Roebuck was a> very large chain of stores. The radio station they started> acknowledged this fact by its call sign: 'W'(orlds)'L'(argest)'S'(tore),> based in Chicago. WLS is on AM radio 890 kc...

Interesting. I knew a different version of the 'World's Largest Store'
story. The way I heard it, the radio station was owned by the same
outfit that owned the Merchandise Mart (also in Chicago).