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From that first “hello” - not the song by Adele, but when you meet someone at a social work conference - it’s the opening that can take your career or services you provide to a new level. What you say in these moments can make a difference in nabbing key opportunities. Understanding the parts and anatomy of this “elevator pitch” will make it easier to develop a unique introduction tailored to your goals.

The way you deliver your pitch is also important to establish rapport and trust. This is similar to when you work with new clients and your first interaction sets the tone for building a successful working relationship. For social workers, our work is so diverse and, whether you are networking with people inside or outside the profession, you need to succinctly explain what you do. A great elevator pitch can create those real connections for future work and better explain the social work profession.

Read more about how to plan, craft, rehearse and deliver your elevator pitch.