Promoting brands in any and every way possible

October 19, 2006

Cool Promotional Marketing - Oi Bagel

These are the two most interesting pieces of offline communications I have seen this week in sunny London town.

Based on a really old cliche, they manage to be quite funny. But even though I saw them, liked them, stopped and took a photo I still didn't go in to get a bagel - I was late for work and wasn't in the mood for a bagel - just shows that all the good communications in the world are wasted if it isn't relevant to the consumer at the time the consumer sees it.