Emerging models for new music: Illius Rock

January 26, 2009

We’ve spent a bunch of time here at z=z discussing different models for the future of music. Here’s an interesting one. Boston-based Illius Rock runs ‘campaigns’ for artists. Emerging artists ask their fans to make contributions, typically for studio expenses, to shoot videos, touring and the like. In exchange, fans get treats, like exclusive songs, parties, cameos in music videos and the like. Interested in learning more? They’re throwing a launch party tonight (Monday, January 26th) at the Middlesex Lounge in Cambridge, featuring z=z favesThe Main Drag.