Generate ideas rapidly

- A common prototype is typically a usable product…or testable experiment.…Prototypes are a great way to communicate…an idea as a working concept that people can react to.…But to facilitate this, an idea must be generated,…and a fully-formed concept must be created.…So, usable or testable kinds always follow…ideation and concept generation…through activities like lateral thinking,…line mapping, and concepting exercises.…Those ideation and concepting activities…are frequently solo efforts,…after which you share your output with each other.…

Obviously some collaboration occurs…during that sharing, as you see each other's ideas…and ask questions, but innovation often…comes from many ideas that are a shared effort.…So, how do you generate ideas collaboratively,…and enjoy the sensory impact prototyping provides?…At frog, we use a combination of idea generating worksheets…and paper prototypes, like this one,…to allow us to see what it would be like…if someone had options to scroll through…on a mobile app.…

I made this one in 10 minutes,…

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Released

9/26/2016

Today prototyping can be used throughout the design process: to generate ideas, validate concepts, or explore technologies. The possibilities have evolved exponentially; new prototyping tools and approaches are introduced every year. Understanding and being able to navigate this cornucopia is the key to extracting the most value from prototyping. Randall Elliott of frog, a global design and strategy firm, teaches you how to use prototyping to make better decisions, use those design decisions for the next steps, and make sure those steps lead to great experiences! Rather than focusing on specific tools, Randall helps you understand what and when to prototype, to transform good ideas into interactive, emotional user experiences.