A new mindset for public service media

The Public Service Media (PSM) Contribution to Society project explores what mindset, tools and actions would enable EBU Members to develop a new narrative and eventually a new corporate strategy focused on delivering societal value.

As the boundaries of traditional media dissolve, EBU Members must reconsider not only their products, services and distribution strategies, but also their remit, role and legitimacy. The current socio-economic context is very different from the conditions that gave rise to PSM.

As a result, our Members face a key issue: politicians, market players and, most importantly, the citizens, do not always understand what public service media stands for and what value it delivers. This poses a serious risk for the future sustainability of PSM across Europe.

Action plan

Led by our Media Intelligence Service (MIS), our activities are organized into 4 areas:

EBU Member support

If your organization is willing to explore the Contribution to Society mindset or launch its own project, the EBU is ready to help you. Check out our 4 support packages or contact us for more information. Additionally, our one-day workshops bring together EBU Members to foster the exchange of practical experiences and best practices.

Network of experts for EBU Members

Our Members-only community on LinkedIn or Facebook is the perfect platform to exchange ideas, ask questions, share the outcome of your C2S projects and follow everything related to the project. Our newsletter also provides a good overview of relevant projects.

Raising awareness

Our team will continue to actively spread the word about the Contribution to Society mindset and the outcomes of this project.

Research

MIS will continue to compile knowledge and best practices about how to assess PSM's impact and contribution to society (available in our document library - UPDATE Jan 2019).

The team

Headed by MIS, the success of the PSM Contribution to Society project relies on the engagement of EBU Members. Our team of experts includes:

Videos

The European Broadcasting Union is the world’s foremost alliance of public service media, representing 117 organizations in 56 countries. We strive to secure a sustainable future for public service media, provide our Members with world-class content through the Eurovision and Euroradio brands, and build on our founding ethos of solidarity and co-operation to create a centre for learning and sharing. Find out more about us.