The Meet The Press MasterClass is an UPSELL FREE ZONE

That’s right, over 3 full days you will not only be trained in HOW to pitch to the journalists, you’ll actually pitch your business to each and every one of those journalists who WANT to hear your story.

You’ll be given all the tools you need to maximise these relationships, and have a strategic implementation call AFTER the event where Kate will tell you exactly what each journalists wants from you and what you need to do tone featured in their programs and publications.

77% of graduates go on to secure media coverage after the MasterClass.

So what about the 23% who don’t. . . well, simply they don’t take the action Kate advises them to take. Simple. So if you don’t take the required action after things are handed to you on a silver platter, this MasterClass is NOT for you.

All this coverage and
much more like it is a direct
result of these already successful
business owners attending
the Meet The Press MasterClass.

The Meet The Press Masterclass is a high end, exclusive, Access All Areas, APPLICATION ONLY 3-day media experience for established, savvy business owners (that’s right – not everyone is offered a place) who are ready to take a leadership position in their industry, and who want this level of media access and the media exposure
that results.

You may not be aware that there are two sides to the media landscape – paid and unpaid.

If you run a business and you’re already shelling out a small fortune each year in paid advertising,
you may be missing out on thousands and thousands of dollars in sales that can be generated
from UNPAID media coverage.

The KEY to unpaid media coverage is the journalists.

Your Key to these journalists
and other media
decision partners is theMeet The Press MasterClass.

Imagine, if you were like Alyx who got coverage in
The Age, the Sydney Morning Herald, Prevention Magazine,
Acuity Magazine and on Today Extra

Or Rachel who was featured regularly on ABC radio,
various Tasmanian papers and News.com.au

Or even Wendy who had one feature article in The Age
and the Sydney Morning Herald and in the 10 days that followed,
she sold $270,00 worth of her skin care.

This goes WAY beyond just another ‘media panel’ where the journalists stay at arm’s length – this is

UP CLOSE AND PERSONAL

up-close and personalised pitching for each and every business owner in the room directly to every journalist in the room.

3 DAYS

JOURNALISTS LOVE IT

And the journos love it – they love meeting you and hearing your story and taking it to their readers/viewer/listeners... just hear what they have to say about spending time with you.

Here's What Happens!

You spend the first day in intensive coaching to help you prepare your business and pitch for the media. Make no mistake, how you normally pitch your business to your potential customers WILL NOT CUT IT with the journalists. A media pitch is VERY different beast, and you’ll be stepped through the full anatomy of a pitch and work with a 27 yr media veteran to craft your specific pitch so it’s bang on.

On Day 2, you showcase your pitch directly to each and every journalist in the room and work intimately with them on your media story, bringing it to life for them and their program or publication.

This time with you is like Gold For the Journo's! Why? Because you will join some of the best go getter businesses in the country to bring their stories directly to the media movers and shakers. The journalists don't have to wade through hundreds of poorly written press releases, trawl through Facebook and social media looking for potential leads, nor pick up the phone several times a day to listen to dud pitches.

They get to meet with business owners like you, with a solid, growing business and story angles that they can take to their readers, viewers or listeners.

And they get dozens of stories at the MEET THE PRESS MASTERCLASS that they can follow up for months to come.

3 Days, No Upsell and 77% of graduates secure media coverage.

That’s what the Meet The Press MasterClass offers. Pitch your business directly to journalists who WANT to hear your story. Kate has editors saying to her “Get your people to contact me and I WILL run their story.”. . and 77% of them DO! So what happens to the other 23%. . simply they don’t take the action Kate tells them to take in their personalised strategic implementation call after the event.

So if you DON’T take action, this MasterClass is not for you.

If you DO take action, then you’ll join the 77% of successful attendees who secure media coverage after attending this powerful MasterClass that puts you in direct contact with the media movers, shakers and decision makers.

What's more ...

because they have met you, you can become their regular expert, their go to person in your industry whenever they are looking for a comment story follow up just like:

Jo Munro Today Show

who after meeting the producer of the Today show at the Meet The Press Masterclass has become their regular ‘shopping guru’ appearing several times each month.

Janelle Gonzalez The Carousel Magazine

who is now a regular contributor to The Carousel magazine and has also been featured BRW.

Karen Philip Today and Today Extra

who is featured as a regular mental health expert on Today and Today Extra

Not only can you become their next expert, you also, have get direct contact details (which the general public do not) so you can build on the relationship and have easy access for future pitches.

Following the pitching, you’ll need a breather … so we invite you to join us and the journalists for an elegant dinner so you can extend your relationship with them and network directly with them and your fellow attendees who, like you, have qualified for their spot at the event.

Day 3 is regularly referred to as TOOLBOX DAY, as this is the day when it all comes together and you are given tools, templates, techniques to maximize the relationships you’ve made the day before, and ensure you are not a ‘one hit wonder’ in the media, but are set up to have a regular stream of solid media angles that you can roll out across the year.

You may be wondering ‘what’s the upsell?’ at the event. We’ll you’ll be pleased to know that there is ABOLSUTLEY NO UPSELL at this event. In fact, leave your credit cards at home. When you attend this masterclass, Kate empties 27 years of PR and publicity experience out of her head and heart, directly into yours – leaving nothing behind, so there’s no need for an upsell.

This is a complete, end-to-end event giving you everything you need to take advantage of all of that UNPAID and UNTAPPED media coverage for your business.

IF YOUR BUSINESS IS ...

A Market leader in its industry

You are spending thousands on advertising getting poor results

Are looking to expand

Have a solid business that is looking to grow

Have a marketing budget and actively spend on marketing and advertising