Tom Revnue, a labor lawyer from a Midwest firm that represents corporate clients throughout the nation, said that Disney's public image is a particularly vulnerable point of attack. He said it seems union leaders hope to wear down Disney's public image until the company succumbs to demands, particularly demands concerning workers' health benefits.

"The union is trying to tarnish Disney's corporate image by doing what they're doing," Revnue said. "If you look at a company like Disney, their corporate image is very important to them – they bill themselves as being the happiest place on earth."

what I would like to know is this: what efforts (if any) have the union members made to negotiate terms as far as benefits, work conditions, etc, or are they using what should be a last ditch effort and strike and raise a fuss??