“With fewer people visiting the country’s national parks and historic sites, Parks Canada has hired a consultant to help boost its flagging brand. The move comes as the federal agency looks for ways to make money without raising user fees as it grapples with a steady drop-off in attendance. A statement of work shows Toronto marketing firm Veritas is getting paid $395,000 over two years to advise Parks Canada on how it can better promote itself and its attractions.”

Parks Canada should check out Canada’s aging population and realize people are not going to visit if the visit is merely a drive through experience.

On PEI, the National Park campgrounds are not accessible.

The nature trails are not accessible.

The beaches are not accessible.

The local management and staff of Parks Canada know the parks are inaccessible to people with disabilities and are apologetic. The response from Ottawa has been denial and ignoring the issue.