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Here is something we see everyday – company websites that don’t produce results. It doesn’t matter if they have or don’t have good curb appeal. It doesn’t matter if they have or don’t have good structure and easy navigation. What matters is they’re really doing nothing to increase your business.

If that‘s not bad enough, now you want to start using social media marketing (probably because everyone says you should). One of the primary goals of social media marketing is to drive traffic to your website. What’s wrong with this picture? Increasing traffic to a site that’s already proven ineffective. We have coined a term for this. We call it I.M.S. –Illogical Marketing Syndrome. Don’t fall victim to it.