Aimed at international shoppers, globalblue.cn guides travellers around the world’s greatest shopping cities, showcasing the best stores, brands and experiences, as well as further supporting Global Blue’s core products and services for the international shopper.

Nature and aim of the position

The Chinese Online Editor is responsible for the online content production for the traveller site of Global Blue’s Chinese website globalblue.cn.

The holder of the position is responsible for generating and overseeing innovative, engaging shopping content that cater to a globe trotter Chinese readership and ensure traffic online.

Reporting to Chinese Editor, the holder of the position also oversees scheduling, commissioning, writing and the editing process of the whole Chinese online editorial team.

The holder of the position will have extensive experience writing about international luxury for relevant leading publications and an enthusiasm for the written word, as well as a fervent passion for the topics at hand.

The holder of the position will have experience of copy editing and possess the ability and skill to edit the work of internal and external journalists to the highest standard. Solid contacts in PR and the ability to clearly communicate with colleagues in our office are also an important part of the role.

Main duties and responsibilities

Schedule Chinese online editorial plan monthly and monitor the production on a daily basis.

Produce high quality content for globalblue.cn, including both original and sometimes translated/adapted content.

Support the digital marketing team to achieve traffic target.

Support the digital production team to produce commercial and custom content.

Submitting reports on content generation and traffic performance on weekly and monthly basis.

Proven online traffic growth in a similar publication/ website

Social media knowledge and professional experience, especially in WeChat and Weibo

Reporting and collaboration

The holder of the position reports solid-line to Chinese Editor.

The holder of the position collaborates with Picture Editor, Digital Production and Digital Marketing teams.

The holder of the position works with/supports Chinese Online Editorial Assistant, Assistant Chinese Online Editor, Chinese Production Editor, Chinese Editor and Editor-in-Chief.