If we define a name of author, we can then use the content attribute to specify the author’s name. Likewise, if we define the name attribute as description, content becomes a container for the page title.

Defining Keywords

In the past, it was possible to guide most search engines by specifying keywords in the meta element. However, this feature was abused by spammy sites that used meta keywords to manipulate their rankings. As such, many search engines now disregard keyword data specified in the meta element. Those that do not completely disregard meta keywords may not place huge emphasis on them. There are some exceptions to this rule, so it’s best to specify keywords, ensuring they are relevant (and not spammy).

Defining Descriptions

The description specified in the meta element will normally be used as the page title in search results pages, and in the browser window. Note that some scripts will override the value you set in the code; SEO plugins often provide this option. If you don’t specify a meta description, search engines will automatically create a description using words from the content of your page.