Sweatworking: One More Reason to Make Regular Visits to the Gym

The Sunday's New York Times's experts at observing trendy trends have uncovered an exhausting development for the working world: "sweatworking," they call it. A piece this week by Courtney Rubin outlines the burgeoning practice of taking a client
to the gym to network and simultaneously sweat -- hence "sweatwork" --
and seems generally to favor the practice as a great alternative to
traditional, less healthy networking techniques like heavy drinking or
eating at restaurants. There are some downsides to this practice we
learn (very far down in the article.) One person profiled admits she "had a client who once ran out of class and vomited, explaining that
she hadn't exercised in a year." So you might
be understandably apprehensive about pitching a sweatworking event to an
out-of-shape business colleague, who might be equally apprehensive
about projectile vomiting in your business meeting. But health is just
the most obvious benefit to sweatworking. There are plenty of others, so
we've culled the article for a handy guide on the top ways to pitch
your workout meeting to an exercise-averse client:

Release your primal aggression: "Erika Wadler, a
35-year-old reality television developer in New York ... now pummels her
clients with her own hands, at Mendez boxing gym in the Flatiron
district." Here's a method best used for clients who harbor a secret,
burning hatred for you. Invite them to a boxing gym and drop subtle
hints that you might even allow them a few good left jabs at your face.
It's best not to highlight the other side of that, which is that by
breaking down your client's will to live, you can get him to submit to
just about any of your demands/fees/job requests. After all, Wadler
tells the Times: "When you're dripping sweat and the trainer's yelling, 'just five more situps,' it breaks a barrier." Picture it:

You: Easily knocking out some squats. I've been meaning to tell you, we're increasing our hourly rate by 10 percent. Hopefully not a problem for you guys.