Apr 11, 2017

A recent study by Google reveals what Gen Z thinks is "cool." It's important to study this because what kids think is "cool" represents their values, expectations and what appeals to them. It gives us a glimpse inside their minds.

As you look through these findings, it's important to remember that Gen Z has never known a world without the internet. Everything is just one click away. They've also never known a world without terrorism or global warming. They are the most informed while empathetic generation ever. They highly value information and connection as you'll see in the findings.