This Kobe Bryant Commercial Focuses On His Dependability

This latest Kobe Bryant commercial for Nike puts his legendary work ethic front and center as a constant in the universe.

This Nike ad launches the #CountOnKobe campaign. The concept behind it is that after 17 seasons in the NBA, Kobe remains dedicated to domination. His intense workouts and elite performance are such a constant, they compare to other things in the world that never change. The commercial connects Kobe Bryant's consistency with other things in the world in a clever and funny way.