A simple and bold creative from Droga5 interrupted the broadcast, showing the words 'he said, she said' on a white background before text appeared on-screen stating: 'The truth has power. The truth will not be threatened. The truth has a voice.'

The Times' scoop ultimately opened the floodgates for a frank discussion about sexual misconduct, encouraging women – and men – to come forward with their own experiences of harassment and abuse via the #MeToo hashtag.

The reminder that investigative journalism has the power to hold perpetrators to account was timely, given that many celebrities donned a black dress code at the Globes as a form of protest against harassment and gender inequality with the 'Time's Up' movement.

Last year, the Times aired its first branded TV ad in a decade. Also centered around the importance of seeking the truth, the film was described as "bad" by President Donald Trump.