Vacation rental tech firm sells B2C sites to ski.com

LeisureLink, a vacation rental technology company, has sold several of its consumer-facing websites to Aspen-based Ski.com.

LeisureLink, a vacation rental technology company, has sold several of its consumer-facing websites to Aspen-based Ski.com.

Terms of the deal were not disclosed but Ski.com, the largest provider of mountain vacations in North America, will integrate its online reservations technology into former LeisureLink sites includingVacationRoost.com, MountainReservations.com and BreckenridgeDestinations.com.

Ski.com’s call center is already handling LeisureLink properties.

LeisureLink CEO Julian Castello said in a statement the sale will allow it to allocate more resources to its core vacation rental distribution business, which feeds inventory into brands such as Airbnb, Booking.com and Expedia. It also connects with Ski.com.

VacationRoost acquired LeisureLink in 2014 and adopted that company’s name in the process. At the start of this year, it secured $17 million in funding from backers Clearstone Ventures, Kinderhook Industries and Escalate Capital Partners.

As vacation rentals become part of the accommodation mainstream, the technology firms powering that sector are increasingly on the radar of the investment community. LeisureLink’s decision to drop some of its consumer brands and focus on its B2B platform could be a sign that the tech suppliers are allowing the Airbnb/Expedia/booking.com triumvirate to fight amongst themselves for the consumer.