Virgin Says Yes to Fresh Footwork

Published on January 17, 2007.

Virgin "Fresh Footwork"
It's not exactly a foot fetish, but Glue London's latest interactive effort for Virgin Money's "Yes" campaign in the UK certainly focuses a lot of amorous attention on a pair of sprightly feet. Upon entering the "Fresh Footwork" website, visitors are treated to a video of a ballerina dressed all in black performing a graceful dance against a classical music backdrop. The dancer pauses at several points as the viewer is prompted to click a large "Yes" button to keep the performance moving—with each click, the dancer's moves and the accompanying music becomes faster, edgier and sexier, all in accordance with the campaign's tagline: "Life gets more exciting when you say yes."