So you’re going to make a video. But what are you going to put into it? Well, here are some ideas. Introduce Your Business A friendly face will help people to connect with you and your business in a more personal way. Get enthusiastic and be real. Potential customers need to know you are approachable and friendly. Making a personal connection will show that you care and will help you build rapport. Show images of your product or service If you don’t want to be on screen yourself you could put together a slideshow of images of your products and include voice-over. This might be particularly useful if you sell gadgets or machinery with complicated instructions. You can really show off the details and benefits of what you sell in a way that text can’t. How about an event video? You could capture the atmosphere of the event by showing clips of what’s going on and on video and put it to music. Client Testimonials We’re more likely to buy a product or service if it’s recommended to us by someone else. Clients want to know what kind of experience they might expect from your business and recommendations from other customers will add huge credibility to your business. FAQs Use videos to answer questions that people often ask about your product or service. Not only will your customers receive clear information but it will help them realise that you care about their concerns and are willing to respond personally. Give Tips Show yourself to be an expert in your field. Build an audience who respects your work. Be the...

Are you are planning to make video but are not sure what to say? Don’t panic. Here some pointers to help get you going with your video script. 1. First of all, what is the purpose of your video? Is it to raise awareness of your business -is this the first introduction to your business to people who don’t know anything about it yet? Or is if for people who are aware of your services already and are considering buying from you? Are you aiming to build trust and confidence in you and your services? Once you are clear on who your video is for, you will have a better idea of how to address them. Keep your target audience in mind as you plan so that you keep the language and the message appropriate. 2. What is your key message or theme? Keep it simple – one message is probably enough. Be clear on what it is you want to communicate. Is it possible to break your message down into sections? As you plan, use bullet points and stick to a few subheadings. This will help your audience remember what you say more easily and refer to it later. 3. Structure your video. For a video to engage interest and keep viewers watching you need some sort of emotional hook right at the beginning. Don’t launch in with lots of factual information about you or your business or people will switch off. Viewers need a reason to watch. They need to be interested on an emotional level. There are lots of ways to achieve this, for example, through...