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Ganni's mission is simple: to fill your wardrobe with easy-to-wear style staples that you'll return to time and time again.

THIS SEASON AT GANNI

We love the playful spirit of Ganni, and this season we’re treated to another knockout collection of fun florals and cheeky printed pieces. Effortless T-shirts are our downtime must-haves, while the brand’s ruffled dresses will work for casual lunches and after-dark parties alike. We’ll be wearing the bold orange puffa jacket for an injection of statement cool to wintry looks.

THE GANNI STORY

Ganni was founded in 2000 and has gone on to become a ferocious fashion force to be reckoned with. In 2014 the brand won recognition from the industry's elite after it was voted 'Brand of the Year' at the Danish Elle Style Awards. Based in Copenhagen, the brand encompasses ready-to-wear, a shoe collection, accessories and lingerie. Creative director Ditte Reffstrup channels the label's DNA, passionate about pieces that can be worn a variety of differents ways to match each woman's own individual style.