GII is a large, spam-free web directory that is search engine friendly and human edited to offer the best value for submitters. The directory lists websites based on niche categories and links listed within content.

This site features a "living" directory. Every search initiated by a user creates a new directory page comprised of matches for: related internet user searches in order of populariy; websites; ebay auctions; Amazon.com books,music,electronics; Yahoo news; clickBank products.

Twenty web directories are evaluated and rated each quarter, and the top ten directories are highlighted, and placed in competition for the following quarter, along with ten additional directories. Other content includes interviews with industry professional, and blog posts on a variety of topics.