Ukrainian rating program «ÃVÀÐÄÈß» has presented annual project – rating of the most expensive brands in Ukraine «BRANDS GUARD». There are ratings of brands value in more than 30 branches.

Usually brands’ ratings are based on public and expert views, on costs evaluation and on quality of advertising campaigns. But BRAND GUARD allows determining the most expensive brands on Ukrainian market by brand value evaluation considering market forecasts and risks as the fairest indicators of brand popularity.

Poltava Automobile Unit Plant was awarded with 4th place among automobile enterprises of Ukraine. Other leaders are AutoKrAZ, ZAZ, Eurocar.