Any visual representation of sexual activities: By any persons, real or imaginary, under the age of 18 years Any content that displays a person portrayed under the age of 18 years and is engaged, or portrayed as engaged, in explicit sexual activities

Any campaigns displaying persons/performers who are, or look, underage

Any banners or popups/popunders that automatically play audio

The following is not allowed and/or forbidden on Landing Pages:

Any distribution of malwares such as JavaScript exploits but not limited to it. Campaigns with malicious JavaScript will be terminated without refund

(Campaigns will be blocked, Advertisers banned and refund requests will be invalid)

Any JavaScript code opening pop-ups on top of the active screen of the user: JS entry popups – not allowed on pop-up/pop-under ads JS exit popups – no more than 1 JS exit popups – not allowed (not even 1) on pop-up/pop-under ads JS entry + exit popups – not allowed anywhere

Any JavaScript code causing mobile vibration activity is not allowed on landing pages or redirects.

Any of the following are subject to a review if they are affecting site or network performances: Campaign Banners Landing Pages

TrafficStars reserves the right to pause any ads that affect the network of Publisher sites, that we may consider negative, without need for prior notice

The following can be paused when they infringe on Intellectual Property, Copyright, Patent, and Trademark laws: Campaign banners Landing pages

Any imitation of the brand, color scheme, logo, and text of the following Specific Trademarks are not allowed on Campaign Ads or Landing Pages including but not limited to: Facebook Skype WhatsApp Tinder SnapChat

A user must be allowed the option of opting out of additional offers in any subscriptions to a product

TrafficStars clients can only have one active account, only specific members can hold multiple accounts; these members have been allowed to do so by TrafficStars management

Each landing page must open in a new browser window/tab

All ads are subject to an approval process; can be approved or rejected if judged inappropriate by TrafficStars support team

c) Conditions

All ads that are defined as deceptive or misleading will be rejected. Specifically, but not limited to:

The context and concept of an ad must be related to the landing page

Flashing colors or blinking ads that have a high contrast in comparison to the site must not be used on animated ads

The ad must not contain any button that may appear to facilitate the ads closure

The following are misleading: Ads or banners that contain misleading exit boxes (close buttons such as an ‘x’ icon, ‘cancel’ or ‘skip ad’ buttons, etc. are not permitted) Ads or banners that display fake virus alerts Ads or banners that contain drop down menus or check boxes Ads or banners that imitate mobile phone elements Ads or banners that imitate Microsoft Windows elements Ads or banners that display fake calls/notifications Ads or banners that ask disclaimer questions, such as “are you 18+?” Ads or banners that mimic fake video players

Misleading ad elements mimicking “play video” buttons are not allowed on interstitial and on-pause ad spots (on other ad spots, play button (animated or not) with content (animated or not) is acceptable)

Any of the following text in any language is not under any circumstances permitted on ads or banners: BANNED FORBIDDEN ILLEGAL

d) Young Model or Imitation of Underage Person

Ads, landing pages, and member areas must be 2257 compliant

Valid 2257s and ID must be provided upon request for models and actors/actresses

TrafficStars has the right to refuse an ad, regardless of 2257’s and ID’s provided if we still feel it negatively affects the user experience across our Network of Publisher sites

Child pornography is strictly prohibited

e) Pharmaceuticals

Ad banners may have branded pharmaceutical names (i.e. “Viagra”, “Cialis”) and resemble the branded pill’s shape; however, there must be the word *Generic* or a phrase *Better than Viagra* or *Just like Viagra* visibly stated on the banner

Any promotion of Alcohol, Drugs, or any related paraphernalia is not permitted

Images of Alcohol, Drugs, or any related paraphernalia are not permitted

h) Acts that are strictly prohibited

Abuse

Beastiality

Blood

Crying

Drugs

Extreme Violence

Incest

Rape

Scatophilia

Torture

Urination

i) Specific rules applied to other categories than Adult

Campaign material containing the following acts / content are not permitted: Sexual or suggestive texts Genitals Exposure of nude breasts Pubic hair Position / suggestive touching Any objects that may be related to sex For men, any erection, even hidden by underwear should not be visible

If TrafficStars determines that the Advertiser’s Campaign(s) includes any forbidden content or activities, TrafficStars may close the Advertiser’s account without prior notification. In such cases, Advertisers shall not be entitled to the refunds of the balance remaining on their TrafficStars account.

2. Publishing Guidelines

a) General rules

Publisher’s Websites and content must be at all times compliant with any applicable Personal Data Protection and Privacy laws and regulation, and shall not violate any law, regulation, rule or custom or violate, infringe or misappropriate any person’s or entity’s rights, including without limitation any property or privacy rights, including intellectual property rights, such as copyrights, Patents, trademark rights or rights in name or likeness

Websites do not make any reference to illicit practices or contain pornographic content staging minors or animals in inappropriate adult or sexual situations, including images, written content, or animations

The use of any tools that artificially generate impressions or clicks are not permitted (including auto refreshing the ads)

Websites that are under construction or incomplete are not allowed

Website with too limited content not offering any added value to users

Websites with too many ads are not allowed

Any other content that is illegal, promotes illegal activity, or infringes on obscenity laws, the criminal code

Website approval or denial remains at TrafficStars’ sole discretion

c) Publishers participating in the TrafficStars MarketPlace

May not encourage users to click the ads by using phrases such as “click the ads,” “support us,” “visit these links,” etc.

May not direct user attention to the ads via arrows or other graphical gimmicks

May not place misleading images alongside individual ads

May not promote sites displaying ads through unsolicited mass Emails or unwanted advertisements on third-party websites

May not compensate users for viewing ads or performing searches, or promise compensation to a third party for such behavior

May not spread any kind of malwares to their users

TrafficStars regularly checks Publisher Website(s). If TrafficStars determines that the Publisher’s Website(s) includes any forbidden content or activities, TrafficStars may close the Publisher’s account without prior notification. In such cases, Publishers shall not be entitled to the payment of the revenue remaining on their TrafficStars account.