Advertising and Marketing Law

Marketing and advertising your products or services effectively is key to the success of your business.
However, all businesses have a legal responsibility to ensure that any advertising claims are truthful,
not deceptive and that your marketing activities don't break the law.

The Federal Trade Commission (FTC) oversees and regulates advertising and marketing law in the United States.
These laws can potentially impact many areas of your business, including how you label your products,
how you conduct email and telemarketing campaigns, any health and environmental claims you may make,
as well as how you advertise to children.

Below you will find links to useful FTC resources and guides that can help you understand these laws
and how they apply to your business.