Beauty Pie:
New customer acquisition for a scale-up dotcom

Yonder Media used data to identify top performing OOH placements and target a time poor but affluent customer in high quality dwell time environments

Beauty Pie is the first ever buyer’s club for beauty, offering luxury skincare and make up at wholesale prices.

The business had built up a loyal following off the back of PR and influencer marketing, but was looking to ramp up customer acquisition through new channels.

Through customer insight and market research, we identified a new growth audience that stretched across traditional ‘age and demo’ groups, based on consumer need.

A data-driven Out of Home campaign across the capital saw us cherry-pick sites to reach our affluent audience, with transport formats used to reach busy commuters in high-dwell time environments, to drive understanding of the brand proposition.