Marvel Takes the Show on the Road

Marvel and L.A.-based entertainment company Hero Ventures are teaming up for a $30 million Marvel superhero themed interactive tour called the Marvel Experience.

The centerpiece of the tour will be a 4-D motion-ride. The tour is described as a hybrid of a convention and a theme park with original 3D animated features will also debut, along with digitally-projected animation, motion-comic origin stories, virtual reality/holographic simulations, merchandise and integrated social media.

According to the Hollywood Reporter, the tour will begin in early 2014. The experience will be housed in a 50,000 square foot dome that will travel to 2o-24 cities across the United States. Cities on the tour will be announced in the coming weeks.

There are already plans to bring The Marvel Experience around for a second U.S. leg, wherein a new themed experience will be set up inside — a “sequel,” of sorts.

“The dynamic creative elements we’re developing are going to enable anyone to feel like a superhero like Spider-Man or Captain America. We couldn’t be more excited about our partnership with Marvel. Kids and adults are going to be absolutely inspired, empowered and thrilled from start to finish, with an immersive experience that is not just memorable, but unforgettable!” says Hero Ventures CEORick Licht.

Though there are currently no plans to bring The Marvel Experience to international waters, how it performs in the U.S. could serve as a test ground.