As we work to bring even more value to our audience, we’ve made important changes for those who receive Ad Age with our compliments. As of November 15, 2016 we will no longer be offering full digital access to AdAge.com. However, we will continue to send you our industry-leading print issues focused on providing you with what you need to know to succeed.

If you’d like to continue your unlimited access to AdAge.com, we invite you to become a paid subscriber. Get the news, insights and tools that help you stay on top of what’s next.

Now Inside

Published on April 03, 2006.

Technology is radically transforming marketing and the CMO's responsibilities. In this, the technology issue of Point, Verizon's Jerri DeVard details how she is leveraging technology to build her company's brand. New voices add their perspective to the issue, including David Weinberger, co-author of "The Cluetrain Manifesto." And Vint Cerf, the "father of the Internet" and co-creator of its communication protocol, predicts the future of the Web as a marketing vehicle.