Next to become latest High Street name to offer prosecco bars and hair salons in bid to snare customers

Next is to become the latest High Street name to offer prosecco bars and hair salons in a bid to snare customers.

Chief executive Lord Wolfson yesterday gave a glowing endorsement of the company as he announced plans to follow department stores in offering experiences and shopping.

The 49-year-old chief executive upped its profit forecasts for the year and said retail conditions remained challenging but the fashion chain was recovering from a stock blunder and its directory business, including online, was booming.

All change: Next is Britain’s most successful clothing retailer but has struggled with a consumer spending squeeze

It came after gloomier updates in January and May.

Next is Britain’s most successful clothing retailer but has struggled with a consumer spending squeeze. Wolfson said the company expects full-year profits of between £687m and £747m, compared to a previous forecast of £680m to £740m.