The ICONS Collection with Wrangler Europe

Wrangler – Every Icon has its origin story

Starting from one Jean in 1947, Wranglerhave created authentic American Denim for over 70 years with a reputation of being worn by some serious names including Mick Jagger, John Lennon and of course, Leon Bridges.

In February 2019, they released their new ICONS Collection which puts a focus on six iconic products, reinvented for the modern man (and woman). This capsule collection can be found in their (first ever) pop-up space in Soho. Designed in the style of a record studio to salute the musical icons who have worn Wrangler jeans through the years.