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“I don't know any other type of work where you can earn as much money per hour, on such a flexible basis."

Dan Warne, UK managing director for Deliveroo, said: “Deliveroo’s rapid growth in Leicester means customers have more choice, restaurants are able to increase their revenue and riders have opportunity to choose well-paid, flexible work.

“Now, right across Leicester we are looking for more riders to join us as we grow, so we can deliver even more amazing food to our brilliant customers.”

A spokesman for Peter Pizzeria said: “Since we started working with Deliveroo last year, we have seen more and more people ordering our delicious pizzas for delivery.

“The partnership has allowed us to open up a new business stream by offering delivery to our customers. We can also now benefit from a much wider customer base which we may previously have not had access to.”

Deliveroo’s world-leading technology sorts hundreds of thousands of orders through its algorithm, dubbed ‘Frank’, which is based on powerful predictive technology that is able to evaluate the most efficient way of distributing orders based on the location of restaurants, riders and customers.

Alongside other refinements to Deliveroo’s technology and operations, the algorithm has already helped reduce average delivery time for meals by nearly 20 per cent since coming online in January.