Dinwiddie Lampton Jr, with some of the sporting and social horse-drawn carriages from his collection. The exhibit was at the Kentucky Derby Museum at Churchill Downs. Jan. 3, 1985.

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Perched on a horse-drawn carriage in top hat and greatcoat, the late Dinwiddie Lampton Jr. urged people to "be wise, be insured" in the iconic commercials for his family-owned insurance company.

Long before he died in 2008 at age 94, he placed the reins of American Life and Accident Insurance Co. of Kentucky in the hands of his daughter, Nancy "Nana" Lampton, an acclaimed artist and poet who studied business at Harvard University, serves on the boards of two public companies and in 2011 was named by her peers one of the 10 most powerful people in Louisville.