Hulu Offers Ad-Free Streaming Option for $11.99 a Month

Hulu is offering subscribers the option to stream TV shows and movies with no advertising for $11.99 a month, in a bid to lure a new set of consumers and ramp up profits to invest in more content.

The advertising-free option puts the Web video company on an even more direct collision course with rivals Netflix and Amazon. Both tech companies offer streaming products that don’t include advertising, which has made them increasingly attractive to consumers.