This year, it’s all about embracing tech and eliminating barriers. That tech includes everything from video marketing to virtual reality experimentation. The barriers could be the ones between content and social media; content and email; or just about anything else that includes cross-platform promotion.

So what are the biggest changes coming our way in 2017?

We’ve noticed 10 changes that we think will have a dramatic impact throughout the year. There are more — but these 10 will have the biggest impact.

If you’ve shopped at an online retailer recently and added an item to your shopping cart but then not completed your purchase, you’re likely to have started seeing ads for that retailer all over the web for the next few days. The reason is a marketing technique called remarketing.

What is remarketing?

Remarketing is an advertising technique wherein online advertisers target customers who have completed some portion (but not all) of the buying process, with additional targeted advertising designed to “get them over the hump” and complete a purchase.

If you’re looking to adjust your holiday marketing to reach more customers and earn more revenue, you’ve come to the right place. In this post, we’ll take a look at some tips to adapt your marketing strategy for the holidays.

Pour yourself some eggnog and turn up the festive tunes. ‘Tis the season to spruce up your holiday marketing strategy!