That’s Rich

Many people trying to raise funds for a good number of noble activities almost always find themselves not knowing where to get help in the planning. You may be planning to raise money for such groups as charities, churches, sports teams, scouts, college students etc. The truth of the matter is that a successful fundraiser will definitely take a lot of work and when the planning is not all the good, you may not see any results for all the effort that was put in place. There is need for a lot of cooperation and some persistence so that your efforts bear fruit.

The first and most important thing that is required for a successful fundraising activity is organization and networking. Depending on the group that you are raising funds for, it is very important that you stay connected with some relevant persons such as the school’s PTA leadership, youth groups, different volunteers in charity groups etc. The essence of this is that it enhances your chances of increasing the number of prospective donors you could end up meeting. There should be a team of people assisting with engaging prospective donors especially as the day approaches and encouraging them to support the group’s course.

Many online sites allows you to create your free fundraising event and also offers you fundraising supplies, sell tickets to your events online without any fees or operating costs. You get all the facilities like box office, reports, multiple payment gateways and delivery options all for free! Sign Up today and make your fundraising event more successful!

There are many choices when deciding what items to sell at a charity auction for silent and live items. Many auctions use items that are donated by volunteers and members of the nonprofit organization and hopefully, items are also donated from local businesses. However, some charities choose to offer high-valued consignment items to sell at their benefit auction. You should understand the positive and negative outcomes this may have.

These consignment companies supply large items such as a flight on a MiG jet or an African safari. It may seem like a much better item than can be obtained from donors. If your nonprofit does not have the volunteers, the community support, or the time to solicit donations, getting items from a consignment company may help fill your catalog of items. Additionally, offering one of these alluring items can be a great marketing way to attract more people to your event, but it can also have it’s own consequences.

Usually, there are more negatives that outweigh the positives. There will be a very high reserve amount that must be reached in order for the charity to cover the cost of the item. If the bidding does go high enough, the consignment company will generally keep about 80% of the money. For example, if a consigned item is sold for $1000, the for-profit consignment company receives $800 and only $200 goes to the charity. Besides the fact that your guest brought $1000 with the intention to give it to your charity and you only really received $200, the buyers may feel somewhat misled into thinking that all their money went to the nonprofit. Sometimes the term “donations” does not mean what your guests think it does.

With strictly donated items, the nonprofit can publicize that “100% of the proceeds go to the charity”. Unfortunately, with consignment items, your promotional material may read, “a portion of the proceeds” go to the charity. Now which sounds better to you?

The American Heart Association and Macy’s have teamed up to support the American Heart Association’s “Go Red for Women” campaign to fight heart disease in women. By taking “fashion to the heart,” Macy’s encourages customers to shop for items that support the Go Red for Women movement and has made a Go Red for Women video that support the American Heart Association’s PSAs. Since 2004, Macy’s employees and customers have raised more than $24 million for the campaign.

Since 85 percent of Americans look at a business in a more positive light when it supports a cause they care about, companies often are willing to sponsor nonprofit events. So how can you find a corporate partner? American Heart Association’s PSAs. Since 2004, Macy’s employees and customers have raised more than $24 million for campaign.

Before you jump into asking for event sponsorship, make sure your nonprofit is prepared for that kind of relationship. Ask yourself the following questions:
• Do you have solid marketing practices in place that will benefit your event as well as your corporate sponsor?
• What do your organization’s supporter demographics look like, and what kind of company would want to reach your audiences?
• Have you worked with corporate sponsorships before? Can you get any testimonials?
• What’s the competition? Are there other nonprofits like yours vying for corporate sponsorships?

Create a potential sponsor list of 15 to 30 potential companies with whom you would want to partner, and start to build relationships with these organizations. Just as you would court your donors, court these potential company sponsors. Get to know the organization, and figure out its priorities. Who has it supported in the past? What kind of qualities does it value? The Cause Marketing Forum, which connects businesses and nonprofits, is a good place to start.

Establish a meeting with a company representative and explain why you’re interested in partnering with the organization. Don’t just talk about the importance of your cause — show that you’ve done your research. Explain why your organization is a good fit for their company, and be specific about what you’re looking for out of the event sponsorship. For example, Microsoft donates its money, software and volunteer hours to help support the Boys and Girls Club as part of its corporate citizenship. If you’re looking to build more than a financial relationship, let your potential sponsor know.

Lastly, remember that partnership is a two-way street. Explain what you can bring to the table. Identify your nonprofit’s successes that align with the company values, and show why event sponsorship is a good marketing technique for the organization.

There are plenty of reasons a company would want to give back to the community, and many businesses are looking and evaluating which organizations they should support. Work to form relationships with businesses that would be interested in supporting your organization, and take the steps needed to form a relationship that can further both your cause and their corporate marketing interests.

The Company Calendar

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