We’ve had the opportunity to work with Magnum PR and SiouxZ for over three years and are excited for her move to UG Strategies. We are confident that this move will only enhance her capability to grow and service both new and exiting clients to an even greater potential.

SiouxZ… We wish you nothing but the best here are Raver Magazine, we will always be, “Slave to The Rhythm.” – Michael Beas – CEO, Raver Magazine

New York, NY – (September 12, 2017): Multi-platform entertainment marketing firm UG Strategiesannounces the launch of its new Publicity & Media Relations division, to be led by music industry veteran Sioux Zimmerman. As per the acquisition of Magnum PR, Zimmerman’s New York-based publicity, events, and artist development agency, SiouxZ will serve as SVP of Publicity and Media Relations at UG Strategies, effective immediately.

CEO Parag Bhandari launched UGS in 2003 and the agency continues to serve clients in the music, film, television, fashion, technology, and consumer products industries through global experiential and digital engagement platforms. “I’ve had the pleasure of working with Sioux Zimmerman for over 10 years, and have relied on her expertise and media prowess to support countless UGS client campaigns,” says Bhandari. “We have always seen the potential of further aligning our businesses and networks. I could not be more thrilled to now partner with her officially, to build out a new division of the company, and further strengthen our service capabilities for our clients.”

Through two decades of groundbreaking online, print, and multimedia campaigns, SiouxZ has built an international roster of the most pivotal talents in pop culture including Nine Inch Nails, Portishead, Calvin Harris, DJ Shadow, Marilyn Manson, Avicii, The Prodigy, The Damned, Yoko Ono, Gang Of Four, Axwell^Ingrosso, Underworld, Orbital, Daft Punk, Moby, Richie Hawtin, Aphex Twin, Carl Cox, The Chemical Brothers, Primal Scream, The Verve, Sasha and John Digweed, Armand Van Helden, The Glitch Mob, and legendary promoter Disco Donnie Presents. Additionally, Magnum PR has been instrumental in promoting the most innovative companies in music, Moog Music and Moogfest, which showcase the intersection between technology, music, and culture. Magnum PR clients will now be served via UGS, using enhanced capabilities such as event sponsorship and brand relations, digital marketing and advertising, and live broadcasting.

SiouxZ’s highly viral press campaigns have generated multi-platinum sales and Grammy Award wins. She has regularly secured pivotal placements on national TV, radio, print and social media. Magnum PR clients have been featured across an impressive array of outlets: indie blogs; prestigious outlets such as New York Times and PBS; music bibles Rolling Stone, Vice, Pitchfork, Billboard; trendsetting lifestyle and technology outlets such as Wired, Blackbook and Fast Co; Late Night TV including SNL, Jimmy Kimmel Live, and Late Night with Jimmy Fallon; key radio programs on Sirius, NPR, and BBC; and on streaming platforms Apple Music and Spotify.

In film, SiouxZ’s work as Music Supervisor on Darren Aronofsky’s debut feature Pi, which earned the ‘Best Director’ award at Sundance, launched Clint Mansell’s film scoring career. Following SiouxZ’s introduction, Mansell went on to be one of this generation’s most in demand cinematic composers. SiouxZ’s additional music press credits for critically-acclaimed movies include 24 Hour Party People, David Lynch’s Lost Highway,Groove, Ex Machina, and DIG!

“I am beyond excited to join the UG Strategies team and amplify the agency’s capabilities in so many areas,” SiouxZ says. “With our combined resources, we can push traditional publicity strategies beyond print, broadcast, online, and social media to a whole new level, offering innovative services uniquely tailored to each client. The launch of our new publicity and media relations division, built on UGS’ exemplary track record in bespoke marketing, sponsorship, and digital advertising, is very exciting.”

As media, technology, and consumer behaviors evolve, flexible, cross-platform strategies and teams become essential to successful initiatives. It is no longer enough to focus on one type of platform or provide one type of service. Magnum’s expertise in breaking talent across a constantly shifting media landscape, combined with UGS’ worldwide resources and multimedia experience, positions the agency to meet these trends with unparalleled access and experience for clients to always reach the right audience, in the right way, at the right time.

Founded in 2003, UGS is a creative entertainment marketing, brand relations, and publicity agency based in New York and Los Angeles. UGS serves clients in the music, film, television, fashion, technology, and consumer products industries, across multiple experiential and digital consumer engagement platforms globally, with a fierce passion for innovation. For more information, please visit: http://www.ugstrategies.com

Award-winning, multi-platinum artist, songwriter, producer and 3X #1 Billboard charting vocalist VASSY gave Raver Mag an opportunity to go behind the scenes with her during Miami Music Week. For those that don’t know, VASSY was discovered by Australian Radio Station Triple J after where she won song of the year. Her single “We Are Young” reached No. 1 on the US Billboard dance chart making her the first Australian Artist to go No. 1 with her solo single debut release. She is a certified RIAA Platinum and Gold recording artist.

In 2014, VASSY collaborated with David Guetta and Showtek on their song “Bad” which became 7 times double platinum and established her in the electronic dance music scene. In 2015, she collaborated with Tiesto and KSHMR on their track “Secrets” which reigned atop the Billboard Club chart and Beatport charts and went straight to number No. 1 in 20 countries. In 2016, she released her single “Nothing to Lose” through Musical Freedom Records co-produced by Tiesto. VASSY’s music incorporates dance, reggae and soul in her style of music. Her music has received an array of accolades, including ARIA awards and IDMA awards.

We were honored to be able to walk a few days in the life of such an amazing artist who is literally making history with every vocal that she writes and has the ability to sing. This is what she shared with us.

When you were a kid, what profession did you want to be when you were grown up?

I always knew I was going to be a musician. Music was always so important to me, even when I was young.

What was your biggest fear as a kid?

Not reaching the goals that I set for myself. I always wanted to do the best I could, especially with music.

Who was your hero as a child?

Definitely my father. He always worked so hard to succeed and I remember thinking, ‘I want to be just like him’.

What type of music did your parents listen to?

So much Greek music! All the time.

What made you seriously get into music?

I realized there was no other future for me than music. So at that point I knew I had to make it a priority in my life. After that everything seemed to fall into place and here we are!

What is the most extreme weather gig you’ve ever done?

I played live with Tiesto at Tomorrowland and it poured on us!

What is your favorite part of Miami Music Week?

I love being surrounded by all my peers and amazing music for an entire week. There’s nothing like it!