My PPC expert is saying that we should put the video (the webinar) of our product before our landing page when the users directly comes from ad campaigns. But I am having second thoughts about it, should I put landing page before the webinar, should't it increase the trust worthiness?

Landing page optimization is the best technique to target particular keywords to rank at top search engine. Before landing page optimization we will need to optimize content and navigation of each page.

liamneeson wrote:Landing page optimization is the best technique to target particular keywords to rank at top search engine. Before landing page optimization we will need to optimize content and navigation of each page.