At
this year’s IPCPR trade show, J.C. Newman will be debuting the wallet
friendly Perla del Mar, a new box-pressed line set to retail for around
$5 per stick.

Now made in Nicaragua, Perla del Mar is a long discontinued vintage
Cuban brand resurrected and rebranded for this release. The old artwork
is mostly intact, though slightly updated to reflect its new ownership
and identity. It’s rolled at Fabrica de Tabacos San Rafael S.A.—the same
Nicaraguan factory that makes J. C. Newman’s Brick House and El Baton
lines. Perla del Mar’s blend consists of Nicaraguan filler tobaccos from
four different growing regions, a Nicaraguan binder and an Ecuadoran
Connecticut wrapper that makes the cigar “smooth and creamy” in
character.

Four sizes have been established, though they’ve yet to be officially
named. There will be a short and stout 3 3/4 inch by 56 ring cigar (the
same ring gauge and just a quarter inch longer than their Brick House
“Teaser”), a 4 3/4" by 52 robusto, a 6 1/4" by 54 toro, and a thick 6" by
60 gordo size.

Specific prices have not been set, but the MSRP for each stick should hover around $5 for the entire line. While Perla del Mar will be debuting in August, it will likely not hit retailers until September.