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We are getting more information than ever before. But are we getting ‘better informed’? – There are a lot of important stories that don’t make the headlines, and a new news service is trying to change that.

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Irish NGOs are clearly very aware of the challenges and opportunities for greater NGO Accountability. But a research sample suggests they have failed to harness the power of the media to educate the Irish public about the issue.

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As the debate about Kony 2012 has shown, people in the Aid sector often agree that “things are more complicated” than popular media discourse suggest.
That is of course true, but the real question then is: How DO you communicate the full complexity of “Development” and yet succeed in Engaging people?