04/17/2017

Worrying About Your Cash Flow Creates a HUGE Distraction in Business

For lots of business owners, managing the financial side of their business creates that “my brain’s about to explode” experience that’s all too common in the small business world.

I’ve seen it firsthand throughout my career.

As a result, managing cash flow and focusing on the true drivers of profitability and financial success are neglected. And with neglect, and not paying close attention to financial results, comes doubt, concern, and worry.

Worrying About Your Cash Flow is a HUGE Distraction

Your business will suffer when you get caught up in the negative cycle that begins at the point you start worrying about your cash flow.

Your focus begins to shift away from doing what you do best—taking care of customers and making more money.

Questions start to fill your mind such as: “Which vendor are we going to delay payment on? Are we going to be able to make the payroll this week? What are we going to tell the bank? How long is this problem going to last? Is my business going to survive?”

At this point, your focus has shifted away from growing your business, and your energy and enthusiasm begin to wane.

At best, this is a recipe for poor performance and mediocrity. At worst, it’s a recipe for failure. Yet no one goes into business with the intent to create a mediocre business or to fail.

You will be amazed at how much easier it is to manage your business properly when you know what’s going on with your cash flow.

You can grow your business with confidence when you know (or at least have a better idea about) the cash flow impact of every important business decision you make.

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