Blog

Archive for September, 2012

Pinpoint Digital recently finished building Epic Renditions for Positive Impact Corporation. The web site allows for people to purchase renditions that are custom rhymes focused on a person or an event. Users can manage multiple rendition profiles and purchase a plaque as part of their custom rendition.

While it’s easy to spot an overused marketing phrase, the fine line between keywords and buzzwords make the situation a little more complicated. Many people know to use keywords as part of their overall search engine optimization (SEO) strategy, but should you also be using buzzwords? Both? Neither? Let’s take a look. Keywords are Just […]

Quick Response (QR) codes are, without a doubt, one of the most popular forms of advertising in recent years. Perhaps you’ve seen these familiar black and white “scan here” tags on consumer products, in advertising print or on the Internet. Maybe you even have one (or some) that you use to promote your company, but […]

We recently redesigned the Hat City Pawn web site at HatCityPawn.com. Hat City Pawn is a pawn shop located in Danbury, Connecticut. In addition to a web site redesign we also created a custom themed blog, Facebook branded account and a custom advertisement.

Customizing your Facebook Page is a simple way to extend your current branding and marketing efforts while providing more value for your readers. You should be posting and promoting useful information on your Facebook Page as a way to engage your fans, so why not take that interaction one step further with high-quality and branded […]

Whether you run an online business or more frequently meet with clients face-to-face, a great business card can generate more sales and is an important investment within any company. You never know when someone might ask for more information about your company, products or services, and by always having a few business cards wherever you […]

SEO, or Search Engine Optimization, should be a simple and reliable process, but often the subject matter is complicated with technical terms that result in misunderstanding or confusion. We’ve broken down five fundamental steps that will help you rank on Google easily so that you have more free time to fine-tune your other marketing efforts.

Most people will make their judgments of a website based on its homepage. This is akin to judging a book by its cover; we know we shouldn’t, but more often than not, we will. For this reason, your homepage is one of the most important branding images you will create for your small business.

What our clients are saying

I want to thank you for your help with our website development project. Your programming skills, attention to detail, and ability to interact directly with our client were excellent. You have provided tremendous value to my organization. With a project of this magnitude, including the use of web services to push data out to 19 sub-websites, your ability to overcome our unique challenges and coordinate with my IT team was exceptional. I appreciate your help, and I am certain that your expertise was key to the project's success. Thanks again, I look forward to working with you on our next endeavor!