Sean James, vice president, Global Professional Services, who will
oversee this operation, said “We are committed to better serving our
customers with end-to-end digital and experiential installation
solutions. Arsenal Media’s expertise in creating award-winning content,
supported by a common thread strategy from concept to implementation,
will allow Christie to broaden its digital signage capabilities. This
acquisition is very timely given industry participants are increasingly
gravitating towards providers with comprehensive offerings.”

Arsenal Media boasts an enviable track record in delivering high
impact digital signage and experiential installations that include
collaborations with clients such as Viacom, Caterpillar, Nielsen,
Cineplex, Morguard, Freeman XP, Chicago Mercantile Exchange, Gemological
Institute of America, TAD Associates and the Montreal Convention
Center. Past collaborations between Christie and Arsenal Media have
included the Miami Dolphins’ BuzzWall™,
Sun Life Financial’s branded gesture-based display at the Dolby
Theatre, and Christie’s award-winning 24K and 8K lobbies in Cypress,
California and Kitchener, Ontario.

As part of the acquisition, Arsenal Media’s co-founder, Denys
Lavigne, will join Christie as the senior director, Experience Strategy
and Creative Services within Global Professional Services. Speaking
about the synergies being created, he said: “We have cultivated an
excellent relationship with Christie over the past six years, and this
blending of expertise makes for a natural progression for both groups.
We share a common passion for exceeding customers’ expectations and, as
part of the Christie family, we feel we now have all of the tools to
continue delivering next-generation digital signage experiences
for our clients.” The only impact to Arsenal Media’s existing client
base is they now gain access to a broader scope of services and
expertise.

Founded in 1999, Arsenal Media
is a creative agency specialized in the development of experiential
digital signage projects and innovative interactive installations.
Arsenal Media’s comprehensive understanding of the digital signage media
blends solid creative and technical skills that help clients define,
create and deploy best-of-class digital experiences. Some of Arsenal’s
recent projects can be seen on Christie’s YouTube channel.

Kathryn Cress, Christie’s vice president, Global and Corporate
Marketing, commented that the acquisition supplements Christie’s
existing relationships with digital media partners, who will find in
Christie’s Creative Media Services team an additional resource. “I’m
confident that Christie’s rental staging, projection mapping
and other solution partners will increase their offerings and business
when they take advantage of the new, expanded and improved Christie Global Professional Services” said Cress.

To date, Christie’s digital signage products and solutions have included indoor and outdoor HD LCD flat panels, LED-based MicroTiles® with proven DLP® technology, Christie Spyder image processors, the multi-touch Christie Interactivity Kit and the Christie JumpStart
content management system for large-format displays. Complementing
these proven products and solutions are services offered by Christie’s
Global Professional Services division. Christie can drive projects
through to completion from consultation to design and installation by
experienced field application engineers. Christie’s Network Operations
Center (NOC) provides peace of mind by keeping systems running 24/7 with
monitoring and maintenance of digital signage installations. Projects
completed by Christie Global Professional Services have included
installations for The Walt Disney Company, Barneys New York, and LVMH
Moët Hennessy’s Fresh® retail stores.

Christie is committed to creating the world’s best shared experiences
through a wide range of visual display and communications options for
retail, architectural, digital out of home and corporate environments.
Backed by decades of industry experience, award-winning technology and
solutions that capture attention, communicate information and deliver
experiences, Christie is a one-stop shop for customers, partners,
dealers and integrators.

Arsenal Media was advised by Wildon-LJJ Inc. in completing this acquisition.