The Importance of Sourcing Your Own Data: Andrew and Priscilla on Breaking Into China

Every hero has an origin story. For Andrew Kuiler, founder and CEO of The Silk Initiative, his starts in the kitchen of his godparents' Chinese restaurant in rural Victoria, Australia. From there it was just a hop, skip, and a jump to studying in Beijing and eventually setting up his own business in Shanghai.

From long lunches to the loneliness of entrepreneurship, global foodie hotspots and offbeat musical instruments, check out Andrew's conversation with Priscilla McKinney on the latest edition of Little Bird Marketing's Ponderings From the Perch podcast.