Friday, May 30, 2014

Keystone
Custom Homes has sprung into gear with their latest campaign, “Decorate
Keystone’s Model Home for Spring.” The campaign ran from April 7 to May 13, and
integrated the use of both Pinterest and Facebook, increasing the campaign’s overall
audience and involvement. Contestants were motivated to compete for the chance
of winning a grand prize – a $250 gift card to Pottery Barn.

In order to
be submitted into competition, participants had to follow a few easy steps.
Participants were asked to pin at least 10 images to their “Decorate Keystone’s
Model Home for Spring” Pinterest boards. All pins had to be of creative spring
decorating ideas, and include the contest’s hashtag #DecorateKCHHomeForSpring.
After finalizing their boards, participants were required to post the link to
their board on Keystone’s Facebook page.

Once all the
boards were submitted to Facebook, Keystone asked their Facebook followers to
participate in selecting a winner through their Facebook polling application.
By submitting their name, email and favorite board, voters were entered into
the chance to win a $50 Pottery Barn gift card.

In the end,
11 people participated in the contest and 50 people voted on who would win.
Keystone also saw an increase in their social media following, including 353
new Facebook likes, 22 Pinterest followers, 93 Pinterest likes and 278 likes on
the contest’s Pinterest board. The homebuilder attributes these high numbers to
their use of both Pinterest and Facebook as channels for the campaign.

The “Decorate
Keystone’s Model Home for Spring” campaign concluded as a success, and ended up
being fun for everyone! For more information about the details of this campaign
and news of more to come, visit www.keystonecustomhome.com.