As noted above, brides and grooms in the Ultra Luxury Wedding segment spend more than $500,000 on their wedding and almost half (47%) pay for part or all of their wedding themselves. Nearly 1 in 4 Ultra Luxe couples spend more than $1 million on their wedding, not including the honeymoon, and 1 in 10 spend more than $3 million.

Since the ultra luxe royal wedding has more people setting goals of working with high-end couples, today I want to highlight a few ways that brides and grooms in this budget segment use online media in their wedding planning:

More than a third of couples in this budget range (35%) find at least one of the wedding pros they hire via social media.

It's important to note that these aren't ads they're finding them through, but organic social media posts. Whether you advertise or not, make sure that you're using social media in a way that shows off not only the type of work you do, but your personality as well, as that is another factor they consider important when hiring (no one wants to spend their wedding day around someone they don't click with).

3 in 4 of ultra luxe engaged couples (77%) read wedding blogs at least once a week, and about a quarter of them (27%) hire wedding pros after seeing them featured on the blog. Over a third of this group (40%) started reading wedding blogs before they were even engaged.

While ultra luxe couples do use print magazines in planning their wedding, they use them less so than the other budget groups.

While Pinterest generally comes in first place as the most used social media platform in most of the wedding budget categories, for the ultra luxe clients, Instagram takes the spot of the most used social app for wedding planning.

Even Meghan Markle used Pinterest and Instagram in her wedding planning, saving photos from the apps to show the wedding professionals she worked with.

I often hear wedding pros say that they want to move up to a higher budget level so that they can finally work with clients who will stop using social media. It's a common myth that clients who spend more on their wedding will delegate all creative control to the people they hire and won’t look at social media for inspiration, but it is just that – a myth.

Online marketing, beyond just advertising, will always be a necessity for wedding pros who want to stay relevant, no matter how much their clients spend. While it can feel tedious, boring, and sometimes instill bouts of FOMO, make sure that you continue to make it a priority. Your dream clients are paying attention, even if they don't show up in your follow list or tap the "like" button as they scroll past.

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ACCOLADES

STEFANIE MILES

"I recently booked a wedding that is literally 180x what I charged for my first wedding almost ten years ago. I have a business AND a life and I owe much of that to your expertise. The proof is in the pudding – you truly do help people succeed!"

MARCY BLUM

"You were worth every single penny! I would have paid double!"

JACQUELINE NWOBU

"Thank you for speaking authentically and not just providing fluff. Thank you for attending the sessions and engaging with the other speakers and attendees. It was truly a pleasure having you in Johannesburg."