Giving hair a makeover

By Antoinette Alexander

WHITE PLAINS, N.Y. — Procter & Gamble’s Pantene is looking to give women a newfound love for their hair with its new Expert Collection, which, according to the brand, marks an important milestone for Pantene and presents 10 years of research and expert results.

The Expert Collection, which utilizes Pantene’s most advanced technologies, brings two new premium hair care lines to Pantene: AgeDefy and Advanced+ Keratin Repair. The Pantene Expert Collection will be available in the United States starting November 2012 and will be available in Canada starting March 2013.

Beginning in February 2013, actress Courteney Cox will appear in elements of the brand’s holistic marketing campaign.