Adventive debuts at ad:tech

Published on April 21, 2009.

San Francisco—Adventive, an online advertising company, announced its launch at ad:tech, which is being held this week here.

Adventive provides two online ad platforms: Adventive application ads, which can be embedded into such features as online photo galleries and calendars, and Adventive display ads, which work within content sites. Both formats use an optimization engine that works with real-time data to let advertisers optimize their content.