County to seek public feedback about what makes Northumberland unique

Cobourg, ON – April 20, 2018 – Northumberland County will be doing a brand assessment over the next several months as part of a larger brand strategy project intended to more effectively market the unique features of the community.

Community branding has become a growing focus for municipalities around the world as a way of positioning a community to attract investment, development, employment talent and tourism within an increasingly competitive marketplace.

Through extensive public, stakeholder, staff and Council consultations, the County will identify a clear set of qualities unique to Northumberland and build these into a brand strategy for the community. More information will be released in the coming weeks about opportunities to provide feedback to this process.

Further details about this project are available in the report presented to County Council: bit.ly/2F2pqFT.