Here’s the deal; A Sony Blu-ray player available on amazon.com for $229 with free shipping (while supplies last). It displays 1080p Blu-ray content and is a nice looking unit.

The Good News: It’s a Sony! It outputs 24p video (“True Cinema”) and offers some neat integration features with BRAVIA TVs.

The Bad News: It will not support latest Profile 2.0 (not even 1.1). Also, users complain of long load times, frequent firmware updates, and failure to play some DVDs.

The Verdict: No Deal. You’re better off waiting for the next crop of Profile 2.0 Blu-ray players that should start selling at reasonable price points this holiday season. The PS3 is still the best deal for a Blu-ray player.