Featured Post: The Magnetic Advantage: How Great Companies Attract, Retain and Engage the Best People by Pascha Kelley

“About The Magnetic Advantage: How Great Companies Attract, Retain and Engage the Best People:

The Magnetic Advantage effectively breaks down the principles of hiring, motivating and keeping the best people. This book will help you:
• Improve profits by creating an engaged workforce
• Reduce the high-cost of employee turnover
• Enhance your people management skills
• Effectively manage difficult employees
• Create a great business culture
• Improve your return on investment (ROI) in employee programs
• Develop effective employee communications
The Magnetic Advantage is designed for business leaders aspiring to master their market, companies with high turnover and low employee engagement, the new business owner and organizational leaders looking to attract top talent.

Author Bio:
“You don’t build a business – you build people – and people build the business.” – Zig Ziglar

Pascha has been around business and innovative leaders her entire life. Growing up in an entrepreneurial family in small town Alabama laid the foundation for her to follow her dreams and eventually build her own brand.

After 20 years working for a successful pharmaceutical startup turned multi-million dollar company she became a Ziglar Legacy Certified speaker and trainer. Combining Ziglar principles with her own corporate experience and research, Pascha has dedicated her talents to helping the underdog, the small business owner, and the struggling organizational leader to realize their full potential.

Pascha is a wife, mom, and business owner, and loves the craziness of it all! She lives in Birmingham, Alabama with her husband Mike. They have a blended family with six kids: Cori, Stephen, Kristin, Madeline, Jacob, and Sean. Pascha loves animals and has a dog, Bryant.