Nancy Roberts's Posts

Nancy Roberts is living in United Kingdom. Nancy Roberts is part of our authors community since March 29, 2017 and has published 5 posts.

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It is proven in many market studies that good packaging and design labels can drive sales and build customer loyalty. A good packaging is a secret of success for emerging food brands. The marketing studies around the world that package design isn't a gimmick to attract customer but a proven method to build brand loyalty.

Recently Published Posts By Nancy Roberts

The first contact between any customer and the food product is through the package. A high percentage of the decision of customer buying any product lies on the type of package. If anyone looks closely they will see there are many similar types of food products nowadays but each food product .

The market is surging with the same type of products under different logos. It is difficult for a food brand to stay long on the shelves if they don't plan an effective marketing strategy apart from quality. Creative and eye-catching marketing techniques are not limited to small food brands.

Case studies have revealed there is a deep connection between food brand and customers with the packaging design. It takes only 3-5 seconds for the customer to check out the product on the shelf. The packaging works in two ways: covers the food item and displays its features.

Food marketing is turning into an uphill task for many food manufacturing firms with the introduction of many different brands in the market. Marketing firms are coming with new innovative ideas to highlight their product in a positive way to consumers.

Many food brands of same food item in the market. The choice of the consumer for a typical food item solely depends on the reputation of the brand. It takes around 5-8 seconds for the user to make their mind in buying a food product.