COLUMBUS, Ga., May 19 /PRNewswire/ -- Aflac Incorporated has launched
its new business-to-business television commercials as part of its "Aflac
for Business" campaign. The television spots feature the iconic Aflac Duck
and target corporations and small businesses that are interested in
enhancing employee benefits with no direct impact on company costs.

According to a Kaiser Foundation employee health benefits survey*
released in 2007, employment-based health insurance premiums have increased
by 100 percent since 2000. Further, a Mercer health and benefits survey**
conducted in 2007 predicts that in 2008 the average health plan costs per
employee will rise to $8,500, up from $7,523 in 2006, giving companies
pause to drop or reduce employee benefits. Aflac's new campaign shows how
employers can help provide solutions by making Aflac insurance policies
available -- including accident, short-term disability, hospital
confinement indemnity and long-term care -- at no direct charge to the
business.

"As rising costs are forcing companies to clamp down on spending, Aflac
helps employers provide more benefits with no direct cost to businesses,"
said Paul Amos II, president and chief operating officer, Aflac U.S. "Aflac
insurance can help businesses retain valued employees and market themselves
to the best workers in the most competitive markets."

The humorous campaign, produced by New York-based Kaplan Thaler Group,
currently features the Aflac Duck in a series of print, radio and online
advertisements. In the new commercials the duck navigates his way through a
variety of typically unusual settings, including a hospital nursery, a shoe
store, a restaurant and resort, where he educates businesses, large and
small, on how to improve benefits and avoid additional costs by providing
Aflac products. The ads will run primarily on business and sports related
programming.

Aflac currently serves more than 400,000 businesses in the United
States. For more information about how Aflac can help a business strengthen
its benefit packages, visit http://www.aflacforbusiness.com .

About Aflac

For more than 50 years, Aflac products have given policyholders the
opportunity to direct cash where it is needed most when a life-interrupting
medical event causes financial challenges. Aflac is the number one provider
of guaranteed-renewable insurance in the United States and the number one
insurance company in terms of individual insurance policies in force in
Japan. Our insurance products provide protection to more than 40 million
people worldwide. Aflac has been included in Fortune magazine's listing of
America's Most Admired Companies for seven years and in Fortune magazine's
list of the 100 Best Companies to Work For in America for ten consecutive
years. Aflac has also been recognized three times by both Fortune
magazine's listing of the Top 50 Employers for Minorities and Working
Mother magazine's listing of the 100 Best Companies for Working Mothers.
Aflac Incorporated is a Fortune 500 company listed on the New York Stock
Exchange under the symbol AFL. To find out more about Aflac, visit
http://www.aflac.com .
(Logo: http://www.newscom.com/cgi-bin/prnh/20041202/CLTH019LOGO )

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