art director

Budweiser Super Bowl

America's a land of immigrants. Even Budweiser, the most American of American things, was founded by a guy who came from Germany. This ad ran during the third quarter of Super Bowl LI and was lucky enough to get a lot of press for a lot of good reasons. It also pissed a lot of people off, which was nice.

KitKat

Halloween is hard work. Like carving Jack-o’-Lantern's. Who carves Jack-o’-Lantern's right? No one, that's who. Mom needs a break from that stuff.

So we created Jake, Jack's more hacked up cousin, as the spokespumpkin's for Kit Kat's Halloween campaign. There to remind moms on TV and social to give themselves a break during the Halloween madness.

Oh, and some people actually made their own Jakes. Imitation is the sincerest form of flattery, that sort of thing.

TIDE SUPER BOWL

Cannes Shortlist – Mobile – 2014

We hijacked the Super Bowl (for free-ish) with real time Vine responses to major brands' commercials.

FRUIT SNACKS

What did this visionary do when he won a year's supply of Fruit Snacks?

2012 Cannes Bronze Lion - Film

Budweiser 2018 FIFA World Cup

When Budweiser shows up to the 2018 World Cup in Russia, they do it in style. With thousands of make-believe drones delivering beer to people watching soccer (football? futbol?) to millions of people around the globe. Budweiser does this because we say so. Move magic, baby. We launched at World Cup with a giant, big, expensive global spot, and were live for the whole thing, on the ground in Russia, tweeting, posting, capitalizing, optimizing and doing other action verbs that sound productive. You could say Budweiser took over the world with a fully integrated campaign and an army of self-aware drones, but that would sound terrifying.

Gillette

Did you know guys have two different types of sweat? We didn't either.

But we soon learned that while gym shorts aren't stink-free, the real culprit is stress sweat. The sweat you get when your adrenaline kicks into overdrive and your pores seep nutrients. The nutrients attract bacteria. The bacteria eat the nutrients, and then, for all intents and purposes, fart them out. And that, my friend, is why you stink.

It's possible I left out a few pertinent details. Hopefully these spots we made help fill in the gaps.

UberSafe

It’s hard to find a designated driver when you need one. So what if, instead of drinkers having to find a designated driver, the designated driver could find them?

Using the existing partnership between Facebook Messenger and Uber, we created the world’s first proactive designated driver service. To do this, we developed functionality that detects when someone is consistently misspelling words (or “drunk-texting”) to prompt them if they need a ride home. This connects drinkers with designated drivers at the very moment they need one, preempting the decision to drive drunk.

NBC Universal

Science says TV is the best thing ever.

Or was.

Until the NBC Universal suite of apps empowered people to watch TV without the TV. Making those apps the Best Ever.

After these three spots launched the campaign, we taught people how to sign in, and then set out to share the power of TV Everywhere with everybody. So we hooked up WiFi to regular, mundane objects to create NBCU Watch Spots (or what we liked to call the Best Objects Ever).

Users could find these Watch Spots on Google Maps so they knew where they could get some wifi to watch TV on their phone or tablet.

LUVS DIAPERS

LUVS LULLABY LIFT

We set out to prove that babies love falling asleep in cars.

Success.

NFL

We had 8 games and a complicated schedule to promote for Thursday Night Football on the NFL Network. So we needed an idea and a structure that would be familiar for fans and easily replicable for us...and something that would break through the clutter of typical all-highlight promos.

And we also had, like, no money.

We figured the best people to tell you about Thursday Night Football were the fans themselves. So we came up with the construct, "We'll See You Thursday Night," where real fans would invite other people watching through their television sets to watch the upcoming game with them. Then we found fans for all eight match-ups, shot them in their natural settings, held our breath when we fed them lines, and cut these as we went.

TRAVELERS INSURANCE

We didn't want to talk about insurance. We wanted to talk about all the important stuff you get insurance for. And why that important stuff really is so, well, important.

TOASTER STRUDEL SHORTS

Toaster pastries are people too.

KOOL AID

We were asked to create a motivational video to get the Kool Aid sales team all jazzed up.

BROAD & CENTRAL

Cover designs for North Star Academy College Preparatory High School student literary magazine (a charter school in Newark, NJ)