Entertainment

GeniusRocket is Guru for Advertising

GeniusRocket is a new advertising platform, you could say, that's looking to the creatives out there in order to create a marketplace where companies seeking a new ad campaign and artists can meet. And collaborate.

There are several factors that come into play for GeniusRocket, including online collaboration tools, a social network, and a marketplace. One good thing about the incorporation of all these factors means that the GeniusRocket service and community is shielded from the fate of those marketplaces an tools that connect people in the offline world, or simply provide mechanisms for communication to take place outside of its website.

So if you're an artist and would like to get paid for the commercial use of your work, you can come to GeniusRocket and start posting. This is one way to create an online presence for yourself within the GeniusRocket community. Now any company looking for artists to work on a campaign can more easily find you. And GeniusRocket doesn't let all this hard work on your part go to waste. The community can vote on user content, and every month GeniusRocket gives away a cash prize. So the community is leveraged for social networking purposes in order to give you more options for interaction, and a reason to keep coming back to the site, even if you're not getting any gigs.

If you'd like to work with a group of people on a particular project, GeniusRocket can facilitate this as well. Say you're a cinematographer in need of a graphic designer for part of your next video creation. Post this project on GeniusRocket and begin searching for graphic designers, while they search for you too. This is similar to how companies can also post projects in hopes of finding the right people to create its ad material. In this way, GeniusRocket works like Guru, in that it's allowing companies to post their needs, state the price and timeline, and let the work find them.

In the same way that several other industries are aggregating talent and providing a level of outsourcing to freelancers, GeniusRocket is making talent more readily available and accessible for an affordable alternative to small and large businesses alike. If you spend less on the creation of your ad content, you have more room in your budget for its promotion. GlobeShooter is another community that's dishing out the longtail of talent for use of commercial marketing.

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