Prof. Dr. Michael Kleinaltenkamp

Professor of Business and Services Marketing

Michael Kleinaltenkamp’s research interests include the fields of business-to-business marketing, relationship marketing, and services marketing. He focuses on the changes within the business-to-business value chains and the impact these developments have on the marketing and sales approaches as well as on the procurement strategies applied in this area. Among others he is author and co-editor of a five-volume textbook series on business-to-business marketing and sales. Furthermore, he is the Editor-in-Chief of the “Journal of Business Market Management” and Director of the “Executive Master of Business Marketing” program.