(BOSTON) – May 28, 2015 -- How many languages do content marketers and global businesses need to reach the maximum potential number of customers online? The addressable online economic potential amounts to US$54.9 trillion, but English only gives you access to 36.5% of that total.

(BOSTON, MA) – The global market for outsourced language services and technology will surpass US$37.19 billion in 2014, according to a study by independent market research firm Common Sense Advisory. In its 10th annual global industry research report, “The Language Services Market: 2014,” the firm details the findings of its comprehensive study.

(April 22, 2014) – Marketing is an important function of growth. However, many language services providers (LSPs) struggle with how to develop a marketing plan and budget, establish goals for their marketing efforts, target different markets, and assess the return on investment of their marketing efforts.

(April 2014) – Based on a survey of more than 3,000 global consumers in 10 non-Anglophone countries in Europe, Asia, and South America, 75% prefer to buy products in their native language. In addition, 60% rarely or never buy from English-only websites. These findings, and hundreds of other global online consumer buying preferences, are detailed in “Can’t Read, Won’t Buy: 2014,” a new report by independent research firm Common Sense Advisory (CSA Research).

(BOSTON) – One of the main drivers for implementing Agile is to speed up the software development process to enable companies to deliver products to market faster. To achieve this for international customers, they must optimize teamwork among localization, development, testing, documentation, and language service providers (LSPs) or translators. However, according to independent market research firm Common Sense Advisory’s 2013 findings, current localization production models break down as tea...