Twitter has just launched enhanced brand pages update to a small selection of brands and partners. Twitter will be rolling out the launch for a wider audience likely soon although no specific time frame has been provided. The shift is towards a more visual and contextual brand page, with the following new features:

This blog post examines how Facebook is constructed on Twitter: what type of tweets about Facebook are common on Twitter; how do Twitter users address and refer to Facebook. To get some idea, I collected (between June 6 – 7, 2011) about 27 tweets (of which 23 is referenced in this post) that reflect experiences of using Facebook. I specifically selected tweets that express personal opinions and the member’s take on Facebook. These tweets by majority approach Facebook as a personal social media and networking site, and not as a company or business forum. Most tweeters (estimating from their avatar picture) are teenagers and young adults, approximately between 15 – 30 years of age, and they hold personal Facebook accounts, and do not operate (or reference in their tweets) company pages. From the collected data, I can clearly identify four different ways to tweet about Facebook.

1) Comparing Twitter and Facebook

The first group of tweets are about comparing Twitter and Facebook. Since the tweets are posted on Twitter, they are quite favorable towards the use of Twitter and often examine Facebook in a fairly critical light. However, @stayfojonas does notice this bias nature in her tweet: “LOL it’s so funny cause everyone on twitter, hates facebook. & everyone on facebook, hates twitter.” While some balance between Twitter and Facebook, @MrFornicator expresses clearly that Twitter and Facebook are meant for different type of social communication styles, of which @2FBS sees as being restricting calling his views of one of a “Twitter Police”.

@youknowbt

Twitter made me get over my Facebook addiction lol

@ImperfectTeens_
Dear Facebook, Just wait, one day they’ll abandon you as well. Sincerely, Myspace. #ImperfectTeens_

@AdventurePic
Twitter is about 1000% more useful than Facebook.

@gaydriveruk
Twitter makes me want to have drinks with people I’ve never met, and Facebook makes me want to throw drinks at people I already know..

@MrFornicator
If you have 3 tweets in a row that say what you’re cooking, what song you’re listening to, and what your mood is… just go back to Facebook.

@2FBS (In response to @MrFornicator >>)
@MrFornicator Ahhh.. more self appointed Twitter Police. Just what the world needs.

2) Facebook Through Metaphors

The second group of tweets that stand out from the data are tweets that describe the use and essence of Facebook through metaphors. In this selection the metaphors are quite critical, calling Facebook a “refrigerator” and a “jail”, and “just a vacation spot”. These tweets are part of a Twitter’s “quote” genre, a widely popular and accepted style to express oneself on Twitter.

@ThaRealMisfitFacebook is like a refrigerator. you get bored and keep checking but nothing ever changes

@ImperfectTeens_Facebook’s like jail. You sit around and waste time, write on walls, and get poked by people you don’t know. #ImperfectTeens_

3) Commenting Facebook Features

The third group of tweets make comments on Facebook’s various features, sometimes reminiscing the good old times in Facebook and describing problems with new features. @Borgore critiques Facebook’s strict terms of use policy, @MaggDaddy sees Facebook as a great automated birthday reminder, frequent users @john_maalouf, @Adri_Mane, and @jess3 bring up each different aspects of Facebook features that require improvements. Twitter act as a forum to express these opinions to the public.@BorgoreMy photos were too abusive for facebook’s sake, ladies in their bikinis can harm our young children yet lady gaga… http://fb.me/GLXK9umv

@MaggDaddy
Facebook = Birthday reminder

@john_maalouf
Buy And Sell Stocks Via Facebook! What can’t be done on Facebook these days! http://j.mp/istbQY

@jess3
Facebook status updates became wall postings. They used to mean so much. You had it by your name like a quote… now its meaningless.

@DannyFerguson_1
Ugh Facebook has decided to poke back everyone, even the little freaks who poked me like a year ago. Awkwardddd.

4) Dealing With Social Life in Facebook

The fourth and last group of tweets describe the significant place of Facebook in user’s life, pointing out awkward moments in Facebook, clashes between the real life relationships and interaction in social media, and dealing with the social media network of friends and family. This tweeting style was by quantity the most popular, although the small data really can only suggest this but not to confirm it. Teenagers and young adults appear to be quite aware of how Facebook features are used to build and express relationships. One’s status is important, and so is the ability to block unwanted friends and interaction. On the other hand reconnecting with old friends is seen as a valuable part of Facebook. Some tweets address the virtual nature of Facebook wishing that life was as easy to manage as are Facebook’s features. Twitter is used as forum to vent about bad Facebook experiences, and bring attention to the good Facebook experiences that may potentially challenge Twitter’s status quo.@jccaylen
That awkward moment when you are about to “like” someones facebook status and then you see it was posted 45 seconds ago, so you wait on it.

@drakkerdnoir
I can delete you from Facebook & block you on twitter but I can’t delete memories or block you from my heart

@aj904
Facebook should change the name from “friend request” to “I’ve seen you before but I just want to be nosy and not speak!

@imnathanleewood
I wish blocking people out of my life was as easy as blocking them on Facebook.

In the coming weeks Interaria – a Dallas iOS iPad app developer – will be focusing on discussing how media and content should, could and can be developed and optimized in the effort of aiming for an “optimal” user experience and interaction on iPhones and iPads. There are many frameworks and positions in this discussion. Ultimately the conversation is about developing iOS apps for iPhones and iPads (“native” apps) vs. creating web media and content that displays and functions well on cross-device use.Continue reading Native iOS iPad App or Cross-Device Use? – Case of Facebook, Twitter, LinkedIn

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