DETROIT, Jan. 11, 2016 /PRNewswire/ -- For the first time in Detroit, Michigan, the National Association of Minority Automobile Dealers (NAMAD) and IHS Automotive, part of IHS Inc. (NYSE: IHS) and a leading source of critical information and insight to the global automotive industry, celebrated the Diversity Volume Leadership Awards in Cobo Center. The awards are a collection of the best automotive brands driving sales with multicultural consumers.

One of the premier industry events, the DVL Awards will annually celebrate segment leaders. It is the only event of its kind focused on multicultural automotive buyers.

Of the top industry honors presented to automotive manufacturers, nominees for the DVL Awards have demonstrated the highest new vehicle registrations with ethnic, women and millennial consumers. New vehicle registration data from IHS Automotive has been used to determine the nominees based on 2015 model year actual U.S. personal new vehicle registration volumes (October 2014 throughSeptember 2015). This year's awards are based on an analysis of more than 13 million personal new vehicle registrations.