Porsche Design is a luxury brand with a particular focus on technically inspired products. The Porsche Design brand was established in 1972 by Professor Ferdinand Alexander Porsche, designer of the Porsche 911 and grandson of the Porsche founder.

The products stand for functional, timeless and purist design, characterized by their technical innovation. The product portfolio includes watches, sunglasses, luggage, sports and fashion collection as well as electronic products and a men’s fragrance line. All the products under the brand are created at the Porsche Design Studio in Zell am See (Austria) and are available worldwide in the company’s own stores, franchise stores, shops-in-shops, high end department stores and exclusive specialist retailers.