HP aims for larger share of Indian PC mkt via new launches

Hewlett-Packard expects to have a larger share of the personal computer market in India on the back of new launches including the Spectre series of laptop

ET Bureau

June 21, 2016, 20:12 IST

By Niharika Banerjee

NEW DELHI: Hewlett-Packard expects to have a larger share of the personal computer market in India on the back of new launches including the Spectre series of laptops, which it feels would also be able to ward off competition from Lenovo, Apple and Dell.

The US-based computer, laptops and accessories maker said on Tuesday that it is looking to increase its share from nearly a quarter of the market, at a time when competitors like Apple hav ​​e slashed prices.

"Our commitment to provide the best user experience keeps us ahead of our competition because of the confidence that the Indian market shows in us," Ketan Patel, director, personal systems business at HP India said in a telephonic conversation.

HP grabbed the top spot with 25.1% of the Indian PC market share as per International Data Corporation (IDC), followed by Dell and Lenovo at 23.6% and 19.7% respectively, while Apple has just 2.2%, amid sliding volumes in global and domestic markets.

According to International Data Corporation (IDC), the overall PC shipments in India for January-March quarter 2016 were 1.99 million units, which had declined sequentially by a massive 20.8% and by 7.8% on-year. But analysts expect the category to revive during this year.

In the premium notebook or laptop segment, HP has a 36% share. Premium consumer notebooks make up 15% of total notebook market, which analysts said is growing 5% faster than the market.

All PC brands, including Apple, see tremendous potential in the Indian market. Apple, which was till now focusing on the premium market, recently launched MacBook Pro specifically at a lower price as it wants more Indians to use its suite of products, besides the popular iPhones. Apple leads in the premium PC segment in India with 32.7% share during the January-March quarter, ahead of HP which had a 29.1% share and Dell with 17.1%, as per IDC.

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