Jilin-based cable TV operator Jishi Media filed its IPO prospectus today, revealing that the company intends to issue up to 280 mln A-shares. Funds raised through the company's initial issuing of shares will reportedly be invested in the construction of a bi-directional digital TV network, with a focus on HD interactive video, and operations platform. The cost of the project is estimated at RMB 2.74 bln.