Over a million Americans are boycotting Target

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Is any publicity really good publicity? Target's about to find out

The popular chain has found itself at the centre of the heated global debate regarding gender politics and public bathrooms, after it changed its policy to allow customers to use whichever facility they feel most comfortable with.

Target's statement, released on April 19, reads, "We welcome transgender team members and guests to use the restroom or fitting room facility that corresponds with their gender identity." It goes on, "We stand for equality and equity, and strive to make our guests and team members feel accepted, respected and welcomed in our stores and workplaces every day."

The decision prompted public outcry from Americans concerned that the new policy puts customers - particularly women and children - at risk. Christian organisation The American Family Association (AFA) launched a petition to boycott Target stores last week, which has already attracted over one million signatures. "Target's policy is exactly how sexual predators get access to their victims," their statement reads. "And with Target publicly boasting that men can enter women's bathrooms, where do you think predators are going to go?"

At time of writing, Target was sticking by its controversial new policy.