The Predictive Emailer determines the topic and timing of the next message to send each individual.

The Dynamic Ad Server determines the topic and creative of each ad unit displayed to an individual.

The Dynamic Data Router ensures form submissions are delivered to the matched advertiser.

The Recommendation Engine powers the other components by identifying user and content clusters.

The Dynamic Traffic Router redirects users to the advertiser who closely matches the individual.

Clarity Content Network

Built for Insight

The Clarity Content Network comprises a suite of sites with targeted articles helping and educating our subscribers across a variety of life stages including:

Employment Opportunities

Career Advice

Government Resources and Programs

A single visit to one of our sites is enough to generate actionable consumer insights, but users may also choose to fill out a form that will connect them to a professional specializing in the particular area the site targets. This user-submitted data is far richer than anything gleaned by other tracking and analytic methods, and is used to further refine user profiles and improve the relevancy of our content.

Targeted Properties

We have developed an ecosystem of lifestage-specific properties that allows the platform to gain insights into individual consumer needs and preferences.

Engaged Visitors

We understand the relationships, behavioral cues and timing between lifestage transitions, and we proactively begin marketing relevant services to our visitors ahead of the competition.

First-party Data Attributes

Our users provide 100% of the attributes we possess on an opt-in basis, thus eliminating any risk of privacy issues.

Using a combination of machine learning algorithms and predictive models developed by our data scientists, Channel Clarity algorithmically determines the optimal timing, channel, and content of the next interaction.

Thousands of Data Attributes

Exclusive first-party data combines with transactional behavioral data to provide
a view into current consumer needs and preferences.