We are coming from a text and visual driven era, where designers are more used to visual tools and software to be creative in. But when it comes to translating this creativity to audio, this is an expertise, not a switch you can turn on or off. Whit voice experiences where audio is the main source of communication, it’s really…

It is time to design a unique digital voice for your apps, bots and other connected devices. It’s a logical step in our journey to establish deeper emotional connections with our customers. We can’t ignore the fact that a branded voice adds a lot of new value to a premium voice experience. How to optimize the digital voice in conversational…

Brands of tomorrow are not built on advertising impressions but on human experiences and interactions. The impressions we have of brands, whether this is by a voice, retail or visual experience is what makes a brand: A Brand. If we ‘like’ the components in association with them, we have a ‘positive’ impression of the brand. However, if the sound is…