Web widgets could transform TV

ByAndrew HeiningJanuary 8, 2009

As the traditional television broadcast model struggles to live up to its looming digital-only deadline, TV manufacturers are blazing forward at a pace that threatens to leave cable companies and broadcast outlets in the dust.

We've already discussed Netflix streaming movies directly to TVs. Now even more players are entering the TV convergence playing field.

Yahoo's web widgets for TVs – small Internet-connected applications such as weather and news feeds – have been on the horizon since last August. But details have only surfaced recently. PC Mag reports that Samsung has struck a deal with Intel and Yahoo to embed the technology in select TVs. The service, branded as "Internet@TV," will use ethernet connections to deliver content from Flickr, Yahoo news and finance, USA Today, YouTube, eBay, Showtime, and others.

Toshiba is also on-board for the Yahoo web widgets. As Information Week reports, the electronicsmaker is also rolling out a TV that incorporates the Cell processor – the same hardware behind Sony's powerhouse PlayStation 3 gaming console. Reuters says the technology enables the TV to display ultra-high definition video, and is capable of showing 48 separate moving pictures on one screen. Talk about picture-in-picture!

While these innovations may not appear in electronics stores until late 2009, the announcements signal a further blurring of the line between TVs and computers, and provides further evidence that television as we know it is dramatically changing.