Off­line stores gen­er­ate large busi­ness

A study claims that even though the e-com­merce busi­nesses are do­ing ex­tremely well, off­line stores too, are gen­er­at­ing 91 per cent sales glob­ally.

“De­spite the rise of e-com­merce, phys­i­cal stores still draw a sig­nif­i­cant shop­ping crowd. In fact, 91 per cent of all re­tail sales are still be­ing gen­er­ated in brick-and-mor­tar stores,” the study re­leased by Ze­bra Tech­nol­ogy said.

In an in­ter­view of nearly 1,700 re­tail de­ci­sion­mak­ers across var­i­ous re­tail seg­ments, in­clud­ing spe­cial­ity stores, depart­ment stores, ap­parel im­prove­ment and drug­store chains, glob­ally in 2016, has cul­mi­nated in this con­clu­sion.

The study also stated that re­tail­ers are im­ple­ment­ing an omni-chan­nel ap­proach by which the on­line and phys­i­cal plat­forms are no longer at log­ger­heads, but com­ple­ment each other in driv­ing cus­tomer sat­is­fac­tion. It said that 73 per cent of re­tail­ers will rein­vent their sup­ply chain with real-time vis­i­bil­ity en­abled by use of au­to­ma­tion, sen­sors, and an­a­lyt­ics in their stores.