New Belgium Brewing Rolls Out Fat Tire in Cans This Summer

Another craft brewer is going the route of cans this summer. I’m not sure if we’ll see these in the Seattle market.

New Belgium Brewing to Roll Out Fat Tire in Cans; Just in Time for Outdoor Activities: Fat Tire Cans are Light and Sustainable
New Belgium Brewing today announced that it will be packaging and distributing its flagship Fat Tire Amber Ale in aluminum cans to limited markets this summer. New Belgium, known for its commitment to quality and sustainability, will begin distributing a short run of cans in June, just when concerts, camping trips and other outdoor activities are in full swing.

Fort Collins, CO (PRWEB) April 2, 2008 – New Belgium Brewing today announced that it will be packaging and distributing its flagship Fat Tire Amber Ale in aluminum cans to limited markets this summer. New Belgium, known for its commitment to quality and sustainability, will begin distributing a short run of cans in June, just when concerts, camping trips and other outdoor activities are in full swing.

“Introducing cans was a natural choice given that they are outdoor-friendly, light for transport and readily recyclable,” said Bryan Simpson, spokesperson for New Belgium. “In addition to the lighter carbon footprint, Fat Tire can now travel to places where glass is not an option.”

Distributing cans will continue to help lessen New Belgium’s footprint by saving fuel during transport to other states by lightening the weight of the trucks. New Belgium has begun this process by using biodiesel in its Ft. Collins distribution trucks and in the trucks used during the Tour de Fat traveling events.

The cans, which are 100% recyclable, will feature Fat Tire’s original watercolor artwork. And for those beer lovers worried about Fat Tire’s taste changing in the can, fear not.

“We took a unique can-conditioning approach and its flavor was not compromised in any way,” added Simpson. “We ran a series of tests using our friends at Oskar Blues canning line and there was virtually no flavor differential.”