Rowers Helping Others is a Kiva-like site where rowing enthusiasts help other rowing enthusiasts realize dreams and ambitions through small loans made online. They needed a simple but powerful site, easy to navigate and use, where lenders could browse rowers seeking loans, and rowers could apply for loans online.

Result:

Rowing enthusiasts are enthusiastic about the site!

Relevancy:

Good information architecture, technology, and experience are at the core of successful websites