One million reasons to follow Study in New Zealand

The Study in New Zealand (SiNZ) social media community has reached the milestone of one million followers, and includes great engagement scores and competitor benchmarking success.

The SiNZ social media community includes Facebook, Twitter, Weibo, WeChat, Instagram and Snapchat.

Olivia Silverwood, ENZ’s International Social Communities Manager, said while the one million milestone is a big achievement, the engagement from followers is just as good a reason to celebrate.

“In the education sector, even 1% engagement is seen as successful. Over the past 12 months, we have seen an average 8% engagement with Study in New Zealand’s social media content,” said Olivia.

“We know our followers are engaged and enthusiastic about New Zealand education and it’s positive to see results reflect this.”

Engagement is a measure of how users interact with content, such as sharing a Facebook post, retweeting a tweet, ‘favourite’ an Instagram image or clicking a link to a website. Social media engagement is an important metric as it indicates how effective content is.

To further measure the effectiveness of the social media activity, Olivia has benchmarked the SiNZ Facebook, Twitter and Instagram accounts against competitors, including Study in Australia, Study in the UK, Education in Ireland, Study Melbourne, Study in Canada and Study in the States.

“SiNZ consistently outranks all competitors’ Facebook and Instagram pages in terms of followers, follower growth, reach and engagement,” said Olivia.

“Our Twitter pages also outrank competitors in all areas except followers, where we are second to Education in Ireland.

“This is a fantastic space to be in and we aim to stay at the top.”

Olivia added that SiNZ wouldn’t have been able to achieve these great results without the student stories from institutions.

“There’s always an opportunity to collaborate more with our institutions’ social media team members,” she said.

If you’re interested in joining a social media working group, please email social@enz.govt.nz.