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Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

THE DIP BLOG by Seth Godin

All Marketers Are Liars Blog

Twitch

If you're scouting for a first baseman, you should keep your eyes open for someone with good twitch skills. Insanely fast reflexes, the ability to snatch a ball out of the air, someone who might not be able to run a marathon but is insanely quick with no notice.

Twitch skills used to be rarely needed in the business world. There were certainly people on trading desks or in air traffic control towers who had to have the ability to shoot first and ask questions later, but generally, we rewarded those that could find and stick to the long line.

Not sure if you've noticed, but in the last twelve months, the social internet is emphasizing twitch more than ever before. All that smart phone checking and checking in and name checking and instant rejoindering is amplifying the work of those that are just a little quicker than everyone else.

Twitch is very satisfying. You can go home knowing that you volleyed everything there was to volley that day, that you played the digital cards you were dealt beautifully, that you gained a few followers and a little respect. Twitch is a constant adrenaline rush, during which you have to plan very little and take responsibility for less. Turn inbound into outbound...

Here's the thing: While twitch may pay off in any ten minute cycle, I'm not sure if it gets you very far in the long run, where the long run might be as short as two weeks.