About

CODE41 ° High-quality watches at a fraction of their price

CHF 543,150

pledged of CHF 80,000 goal

889

backers

In March 2016, a mysterious team of cowboys, known only as the GOLDGENA PROJECT, began sowing the seeds of doubt in the hushed world of Swiss watchmaking by exposing the secrets of the Swiss Made label.

That made some people very unhappy, but others, many others, have joined us. Today is the day that we, along with our community of 15,000 registered members and 50,000 followers, launch CODE41: a community brand with the aim of creating attractive mechanical watches at reasonable prices, through a policy of complete transparency on origin, costs and development.

We are a watch design workshop based in Switzerland. In a little over 11 years we have had the honor of working alongside the most prestigious names in watchmaking.

We are fascinated by mechanical watches; especially those in which the mechanism is an integral part of the aesthetic of the piece. Unfortunately, they are often just too expensive.
This is why we set to work with the clear objective of designing a spectacular piece using a standard mechanical movement.

The dial is levelly sculpted, with a machined look that radiates ‘mechanical’ to the point that it becomes an extension of the movement.

The case is simple, elegant and wearable, but both its lugs and its screwed container design ensure an appearance that is strong, distinctive and recognizable.

The Japanese MIYOTA and Swiss ETA movements are of the utmost quality, precision and reliability. We have chosen our components for their high value for money and distinctiveness, rather than their origin.

To pre-order a CODE41 watch, click the button below and pick a reward. Simple as that. If you want more than one watch or if you want to add a strap, then look in the ADD-ONS column bellow.

Once you have pledged, sit back and relax. You'll choose your straps and watch color when this campaign ends.

The first 999 pieces will be numbered and feature the inscription: “Founding Member – Limited Edition”. The sooner you back us, the lower your number will be, so you’d better step on it ;-)

You will have access to a variety of easily interchangeable straps, which are compatible with all of our models.

To complete the range, we are currently working on textile, metal and rubber straps, which will be available in 2017.

The diameter of a watch case is an important factor, and everyone has their own preference. We have tested a number of sizes, and ultimately decided on 42mm. Here’s how that looks on 3 different wrists.

Swiss Made watches are of high quality, admired around the world for their excellence. The only problem is that a watch which is labeled Swiss Made may in fact consist almost entirely of parts made in Asia!

For this reason we have decided to be completely transparent on origin, and to choose Swiss and international parts based on their distinctiveness and high value for money; not in order to meet the criteria of a deceptive Swiss Made label.

Our watches are high quality, manufactured in the best Chinese workshops, which have been producing many of the components for Swiss brands for decades.

We will be manufacturing our watches with transparency in mind. To this end we have created the TTO Label: Total Transparency on Origin. A kind of ID card will be included with each of our watches, as well as being available online. It will indicate the exact origin of each component and each stage of the process.

We are going to be transparent not only on origin, but also on the costs of production and development.

Distribution networks are saturated, and are not in tune with modern purchasing behavior. We are going to cut out the middlemen of traditional distribution and promote community power so that we can be closer to you, thus halving the retail price.

But that’s not all…we also want to share our success with you by offering a commission for each sale you generate.

The online market is growing stronger by the day, but it does still have a few drawbacks: most significantly the inability to see the watch in person before buying it.

Thanks to an innovative application, anyone who would like to order one of our models, but who wants to see it first, is able to speak with and meet a CODE41 watch owner close to them. Like this, the buyer can order their watch free of doubt, and the sponsor receives their 10% commission.

41 is the country code for Switzerland. Although our approach is based on international synergy, in terms of both manufacturing and our community, we do want to commemorate our fondness for Switzerland.

In computing, code 41 is a system error. We really like it as an analogy for our project, which represents an ANOMALY in the Swiss watchmaking system.