Read Next

The VR experience features the film ‘Lines Of Sight’ made by award-winning Sherpas Cinema and uses cutting-edge cameras by Google to replicate the heart-pounding of skiing and snowboarding in knee deep powder in the Cariboos in British Columbia, Western Canada.

“The challenge is not to whoop with excitement!” said an Ellis Brigham spokesperson.

In collaboration with UK Heli-Ski expert Pure Powder and Canadian based CMH Heli-skiing, the mountain sports retailer currently offers this immersive experience in its Bristol and Covent Garden stores and will be rolling out across its 24 stores nationwide as the season goes on.

It is not the first time Ellis Brigham has embraced instore experiences; it was the first retailer to offer in-store ice climbing by building an 8m Ice Wall into its London and Manchester stores, and the chain has begun trialling augmented reality on some of their products.

InTheSnow Newsletter

InTheSnow Magazine is the only free Winter Sports News Magazine in the UK. Edited by world renown ski journalist and ‘Snowhunter’ Patrick Thorne, 40-50,000 copies are signed for and distributed by 700 locations across 10 countries and 15 ski resorts worldwide.

Want More?

Almost there - if you want to get the coolest videos, gear reviews, snow reports, competitions and ski news from around the world, make sure you check your inbox and confirm that you want to hear from us.

Sorry. An error occurred, you have either already subscribed to us or an error has occurred.