Hoop is a social video app that allows people to share their videos and collaborate with each other. As the Lead UX/UI Designer in the startup I aspired to create the best user experience possible and make the coolest UI to attract our core audience. I also created the brand from scratch, designed the website and all supporting products like the backoffice tool and webview. I worked with the team on designing the next generation and vision of the app and implemented a complex gamification system to the platform.