Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

PROSPECTS

Sweet biscuits, snack bars and fruit snacks continued to record steady growth in 2018, in line with the review period average. This category is well-established in Taiwan and is reaching maturity.

Plain biscuits the leading contributor to sales

Plain biscuits remained the biggest contributor to retail value and volume sales in sweet biscuits, snack bars and fruit snacks in 2018. This can be attributed to these products being perceived as healthier than other types of sweet biscuits.

Cereal bars records the strongest current value growth

Cereal bars was the best performing category in 2018 in both retail volume and current value terms, albeit from a low base. Cereal bars are a relatively new concept in Taiwan, typically being more popular among younger consumers.

COMPETITIVE LANDSCAPE

I-Mei Foods remains the leading player

I-Mei Foods remained the leading player in sweet biscuits, snack bars and fruit snacks in 2018. This domestic company is well-regarded in packaged food and non-alcoholic drinks, with its I-Mei brand being familiar to most local households.

Domestic players enjoy a strong presence

Domestic players have a strong presence in sweet biscuits, snack bars and fruit snacks in Taiwan. This can be attributed to their products catering for local taste preferences in terms of ingredients used and formats.

Category benefits from frequent new product launches

Due to the fragmented nature of sweet biscuits, snack bars and fruit snacks, competition is intense, leading to manufacturers constantly launching new products. For example, I-Mei Foods launched I-Mei Vegetable Cracker in April 2018.

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