This year is a challenge for your web site with regard to
positioning SEO because Google has become to implement a series of updates to
its algorithm and quality criteria that govern the rankings of search results.

If you want to stay on top and not lose positions, we advise
you to read carefully all the tips we give you in the next post. Do not miss
it!

Panda, Penguin and
Hummingbird: Rebellion in the "Farm Google"

For much of 2012 and 2013 we see the updates and changes
implemented by all kinds of Google. As never before, the Internet giant
rebelled in defense of the quality of content and links, rewarding the best and
punishing the worst.

These changes affected the rankings of the websites and
forced the Online Marketing professional to review the practices been underway
to reach the top of search results.

The main changes made ​​by Google, despite the uproar they
caused, were baptized with the name of three friendly animals. Let us review
them and their main characteristics:

Google Panda

Updates to Google Panda do focus on quality of design and
content of websites, punishing mainly rankings of specific pages in sites with
poor design, duplicate content and advertising excess.

Google Penguin

Following its new quality criteria, with another series of
updates to its algorithm, Google has punished the rankings of those web sites
or conducting questionable practices to generate links to your site, or had
links pointing to it from sites of low quality.

Google Hummingbird

Fast and accurate, and the new Google Hummingbird described.
It is not a filter that rewards or punishes websites but rather a change of the
whole algorithm focused on finding the contextual meaning of the terms for
returning overarching answers.

Why this change? The increasing use of mobile devices like
smartphones and tablets have changed the way the public makes their searches.
For convenience and practicality, the voice search is gradually replacing the
written or by keyword search on these devices.

Consequently, Google is implementing the so-called semantic search,
making internal changes in their own way to group and display the results.
Thus, focusing on the intent behind each search performed by the user.

What should I do to further improve the SEO of my site?

Historically Google has been quite reluctant to reveal the
exact formula for successful SEO. However, from this series of changes, it has
become clear that the focus of your SEO activities should focus on the
following areas:

User Experience (UX)

Web design and content of your site should be designed
primarily to provide a better experience for the users who visit it in terms of
usability. That is, your site should be:

1. Easy to navigate and easy to locate content.2. Intuitive and visually attractive.3. Accessible to persons with disabilities.4. Useful and that adds value to the visitors.

Relevant topics Location
Keywords

Your strategy Content Marketing should begin to rely less on
keywords and generate relevant content for your target.

Link building: Quality, Not
Quantity

Regarding the generation of external links (link building),
today more than ever you should focus on fostering relationships with people
and valuable sites in terms of quality of design and complementary to your own
content, as a result producing natural links.

Avoid any type of automated practice and / or connected with
low quality sites like those performed until recently directories, blog
networks that work with the same IP address etc.

It is also advisable to go on an audit of your backlinks
today and get rid of all those that may be harmful to your website.

Adapt to Mobile

As mentioned above, the expansion of mobile devices require
you to adapt the website design and its contents. Incorporates responsive
design (adaptable or web design) to your website so that suits the different
screen sizes, browsers and operating systems.

Moreover, it is important to generate content that will work
in response to the specific questions that were made ​​by the users of these
devices to make their voice search. Hummingbird will give higher priority to
those sites, rather than unrelated keywords, contain the specific answers to
the questions asked by users of Google, for a virtual conversation.

Do not double up Copies

Put it out in full: do not ever copy content from third
parties for use in your own web site or duplicate content.

Socialize

The presence of your brand and your website in social
networks, and the extent to which users share your content on them will help
improve your SEO. You still know the Social Media SEO?

Focus on the quality of your content, stimulates diffusion
in social networks relevant to your target and especially in Google+ . Hands!

Do you know our infographics on
SEO?

In our new resources section offers a full infographic on
the algorithms interesting and clear tips to master them to perfection you
provide.

About the author

I'm a seasoned campaigner in the arena of Internet Marketing and SEO. I hold a client handling experience both at domestic and international. I also help those organizations who are outsourcing their SEO services and Website Development Services.

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