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Item Description

Title:

Determining components for an appealing website for prospective ABIT students at the University of Hawaii Maui College
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Author:

Kinoshita, Nikki

Date:

2011-04-12

Abstract:

A reliable decision about a website can be made within seconds. A website may have superior products, services, or usability, with an initial negative impression from poor design can steer viewer’s interests elsewhere. You only get one chance to create a good first impression, make it count. This paper discusses a needs assessment conducted at the University of Hawai`i Maui College (UHMC) to determine what components to make an appealing website for prospective Applied Business and Information Technology (ABIT) students. The ABIT program is UHMC’s first four year degree. The needs assessment was created and delivered in an online format addressing prospective, undergraduate, and graduated students at the UHMC campus. Having continuous support in the ABIT program, there is an indication that the ABIT website needed to be updated. A majority of the respondents suggested many good ideas with their personal input. Survey results indicated that there are a number of areas on the ABIT website that will need to be addressed. The survey results are presented and the issues more thoroughly discussed throughout this paper.