A Dating App for Women.

A month ago, I downloaded a new dating app called “Coffee Meets Bagel.”

I’ll admit I downloaded it on a rather lonely night, as I was watching “Nightline”.

The app’s founders were on the show, after they’d turned down $30 million from an episode of “Shark Tank” — the largest bid in “Shark Tank” history.

The founders, three sisters, claimed their app was the “anti-Tinder,” as it is geared toward women users.

In order to cater to women, the app uses information from your Facebook profile and presents potential matches (called “Bagels”) based on mutual friends, as well as shared hobbies and interests, instead of being focused on physical aspects.

“Meh, why not?” I thought.

I’ve tried Tinder (gave it a whopping five minutes before getting creeped out), and Glimpse (a dating app that feeds through Instagram).

And I’ve also tried Match.com (for which I’m somehow still getting “wink” alerts two years later), and Ok Cupid.

I’ve met up with guys from Match.com and Ok Cupid, but haven’t had much luck from the apps.

With Coffee Meets Bagel, you’re presented one Bagel a day at noon. You get to see four pictures of their choosing, and a small snippet of their profile — likes, dislikes, where they work, and what they look for in a date.

You can either “Like” or “Pass” on the Bagel. If you both like each other, then it’s a “Connection,” and a chat feature becomes available (very much like Tinder).

Over the summer, the sisters presented a TEDx Talks, revealing data about online dating.

They found many stereotypes we know in dating are true: men date younger women, and women like men who make more money.

But what they also found was that the people who ended up in relationships had profiles that were longer in content.

These same people also shared messages in the chat feature that were twice as long in length.

In other words, they put themselves out there. The app founders looked into the other half of the equation: why were the singletons being so quiet?

Because they were afraid.

Putting in effort could mean a hurtful rejection.

Whoa. I am definitely feeling that.

The cool thing about Coffee Meets Bagel is that once a week, you get a report that gives you a little tip to get more profile likes.

The Squeeze

The Bitter Lemon is home to lifestyle writer, editor, and author, Holly A. Phillips. She’s an obsessive dreamer, TV-addict, and a relentless writer, who’s recently opened an Etsy shop. She currently lives in Austin, Texas with her cat, Blanche Devereaux.