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Gerzof Richard on FOX25 about Linkedin initiative

Marketing Communication faculty member David Gerzof Richard talks to FOX25 about the value of Linkedin’s new "university pages."

According to Gerzof Richard, the new platform is a good resource for teenagers who are exploring their options of which college or university is the best fit for them.

“Linkedin already has a lot of the information from its users—where they graduated, and where they work,” he said. “It helps the students refine what they’re looking for.” For example, the new university pages can show students the top employers and the top cities that alums go to once they graduate. At Emerson College, top employers include NBC Universal, Arnold Worldwide, and Digitas.