Context: The best price; Being able to buy hours a day; The speed of the purchasing process without waiting on lines; Access to products from international markets; The reliability of the website; The customer experience

Context: Credibility; Popularity; Attractive; Influence; Talent; Experience in the sector; Someone involved with the product; A large number of followers on social media; Not being involved with other brands; None of these

Context: Makes you pay more attention to advertising content; Improves perception of a brand; Adds credibility to a brand; Makes me talk about it with other people; Increases chances of acquiring products from the brand; Increases likelihood to recommend the brand