Spotty botty! Celebrity belfies spark rise in bum facials

GETTING a facial 'back there' is the latest beauty craze thanks to a host of celebrities including Kelly Brook, Kim Kardashian and Rihanna posting pictures of their perfect derrieres all over the web...

From leg and bikini line waxes, fake tanning, exfoliation to facials and blow drys, most women's beauty routine is long enough.

Now there's another new treatment to add to the list as no self-respecting holiday-goer - and Instagram user - goes without a bum facial.

This has been the year of the bum, with bootylicious stars posting pictures of their pert behinds all over social media.

First Kim Kardashian posted THAT picture of her ample booty in a sexy white swimsuit and then flurry of stars followed in her footsteps.

Cheryl Cole flaunted her rose-inked behind in an arty Instagram, Kelly Brook's most recent bum-shot saw her in sexy matching leopard print undies and "butt queen" Jen Selter is making a living out of her perfect peach.

CURVY: Jen Selter now has millions of followers thanks to her bubble-butt pictures [INSTAGRAM]

SEXY: Kim set this belife craze alight with this revealing shot [INSTAGRAM]

But where does that leave the rest of us?

Mere mortals may have a blemish or two on those "other" cheeks and for many it can be an ongoing problem that can literally be a pain in the backside.

As bikini season approaches, more women are opting for bum facials to get them beach - and belfie - ready.

VOLUPTUOUS: Kelly posted this picture of her butt reflected in the bathroom mirror [INSTAGRAM]

In fact EF MEDISPA, which offers bum facials for women and men, has seen a huge 200 per cent increase in enquiries for these types of treatments over the last couple of months.

Most customers cited celebrity belfies as the the reason they were facing up to bottom-spots and focusing on getting their bums perfect in time for bikini season.

The London-based spa offers several different spot-busting treatments starting from £150. The bum facials or "bacials" combine a range of techniques including skin peels, exfoliators and moisturisers designed to give you a glowing complexion down there.

JUICY: Rihanna posted this bikini-clad shot of her behind covered in sand [INSTAGRAM]

Esther Fieldgrass, who owns the spa, said: "It spends the majority of the year hidden away in clothes, so we don’t tend to give our bottoms the care and attention it deserves, with many of us often neglecting this area from our skincare routine altogether.

"Combine this with desk jobs, tight underwear that causes friction and traps sweat against the skin, and tiny hair follicles which can become blocked and you have the perfect recipe for a spotty bottom.”

PERT: Cheryl Cole showed off her inked derriere in this arty Instagram [INSTAGRAM]

EF MEDISPA’S spot-blasting "bacials"

The Purity Peel

An intense formulation that is designed to correct skin conditions such as acne and enlarged pores. This peel contains a unique blend of acids that work to clear the skin of blemishes, heal acne lesions, reduce inflammation and exfoliate the skin to reveal a glowing complexion.

Price: from £231 per treatment.

The Blueberry Smoothie

A light chemical peel which is great for acneic skin. It refreshes and invigorates the skin by using active blueberry extracts and acids to exfoliate and restore a youthful glow without causing visible irritation.

Price: from £180 per treatment. Course of five for £800.

LED Light Therapy

A non-invasive treatment that uses a high grade cold laser to heal problematic skin conditions. This revolutionary treatment exclusively available at EF MEDISPA promotes healing, re-pigmentation, scar rejuvenation and even clears lymph congestion.

Blue light has the added benefit of preparing the skin for sun exposure by increasing its natural UV protection.