Summer 2019 Streetwear As the weather warms up, the fashion world prepares for the Spring/Summer 2019 collections to hit runways around the world. The industry will be keeping an eye on household names and emerging designers alike to readily react and reinterpret the current trends; chunky sneakers are all but guaranteed, but how will trek gear and tie-dye figure into the new collections? Then there’s the job of predicting the fate of metallic tones for the upcoming season, and this is where buyers will gladly weigh in on the trend’s staying power. Since their entire job revolves around forecasting and analyzing trend and consumer behaviors, buyers possess the most astute knowledge of fashion’s ever-wavering cyclical tendencies. Of course, each retailer has a specific market and focuses on varied details, but the overall language of...

Hypebeast In the interest of staying up-to-date with popular culture, I often encourage myself to learn new, hip words that are being used by the cooler members of society so that I can pretend like I fit in. This week, I stumbled upon the word "hypebeast," which left me asking the same question I'm sure many of you are curious about, as well: What is a hypebeast, exactly? I did a little digging to get to the bottom of the slang term; here's what I found out. First, let's turn to Urban Dictionary for some original definitions. A hypebeast or hype beast may be defined as follows: "A person who follows a trend to be cool or in style. A person who...

How Did Hip Hop Affected Streetwear Hip-hop culture has had the greatest effect on road culture, educating a lot of the style patterns and apparel marks that rose to unmistakable quality. In only a couple of decades, it advanced from periphery subculture to the most overwhelming power in popular culture. In '70s New York, hip-hop was conceived as a response to disco culture. Caribbean workers and African-American youth in disappointed neighborhoods started meeting up for extemporaneous square gatherings in districts like the Bronx. Early pioneers like DJ Kool Herc, Grand Wizzard Theodore, and Grandmaster Flash began the act of utilizing two turntables to expand the move break in funk and soul records — making a consistent sound circle perfect for...

Famous Streetwear Brand Stüssy Shawn Stussy was 29 years old in 1979. He was doing surfboard production at Laguna Beach. In order to mark the boards he made, he signed a pencil on the boards, and this signature was the logo of the apparel brand he founded. An Interview in 1993 According to an interview in 1993, he said he didn't know that his t-shirts would be loved so much. Signed t-shirts were actually created to advertise the surfboards he produced. “So it’s ‘77 and you start hearing the Sex Pistols and after that The Clash, so by late ‘78, ‘79, it’s very much a punk aesthetic that I discovered and got into. So when I went to do...

Initiator of the Streetwear Streetwear's ancestor is actually Urbanwear. Those born between 1970 and 1980 are sure to have heard of Urbanwear in their youth at least once. Streetwear was originally revealed in 1980 by Los Angeles surfers, skateboarders and hiphop audiences. The reason for this style became so popular is to look contrary but elegant. Of course, at that time, such products were not considered luxury and did not even seem to be a profitable investment by any brand. Therefore, young people started to create their own style by making different combinations of sports products they bought. Sometimes they even produced products themselves. Luxury Brands Luxury brands such as Supreme, A bathing ape and Stüssy, which we know today,...