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A/W 2014 Preview: “Carpe Diem (And Love The Night)” by Tutti Rouge

While I liked Tutti Rouge their first season, the fit improvements they made this season have rocketed them into my list of favorite brands. Tutti Rouge has a youthful vibe that is fun and flirty and their bras feel far more expensive than they actually are. At this point they’ve even surpassed Cleo, my previous favorite youth oriented budget brand. Part of their strength is something other brands should pick up on: they offer lots of different styles of panties to go with each bra. Whether you like skirted panties, the tiniest of thongs or garters, you can find them at Tutti Rouge.

While “Carpe Diem” is inspired by the night, I would argue the lookbook has some clear vampire references as well. The whole thing makes me want to break out the bright red lipstick. That said, all the Tutti Rouge signatures remain: laces, luxe satin fabrics and lots of choices that help you build your perfect set.

While I like the Kitty Bra in magenta, it’s the navy blue and black version that really grabs me.

I’m not a huge fan of animal print lingerie, but this Mercy set may have changed my mind. It’s unconventional, fun and check out the back!

While it’s hard to pick a favorite from this season, this set will definitely be headed towards my lingerie drawer once autumn hits.

The Liliana (which I loved the shape of in the first season) is back in several new colors which will make lots of customers happy. I really like the red version shown here.

The contrasting colors on these Nichole bras is super cute!

The full lookbook is below if you want to check out all the details:

What do you think of the A/W Tutti Rouge line? Do you love any particular set in it?

4 Comments

On a personal level, I dislike the way this collection is presented. There are certain pieces which I can imagine liking if seen in a different context, but the styling of the images ruins it all for me, and nothing stands out. It’s just not to my taste at all. I’m soooo ready for the vampire/50 Shades of Grey trends to die out. I dislike the photoshoot rather than the collection (which has some cute pieces), but Tutti Rouge’s first three collections and their fun, happy photoshoots have been my favorite of any brand in their respective seasons, so I’m disappointed to see this switch.

That said, I think it is good that Tutti Rouge is taking on a different style for this season. I wish it was a DIFFERENT different style, but I expect they will be able to widen their audience by playing to different tastes, so that is definitely a good thing–I want them to do well.

Holly Jackson

One of the criticisms I’ve seen of Tutti Rouge is that it’s “too young and sweet”, so I wonder if this is their way of addressing that. It’s definitely a different direction and in some ways one that appeals to an older crowd looking for more sex appeal. That said, I suspect these bras would look more like their usual thing taken out of the vampire-y context, so I’m really looking forward to seeing them in person once they’re released. I’m really taken with the leopard print Mercy set!

Tutti Rouge

At least you both still like the styling:) with Tutti Rouge we have a ‘theme or story’ as inspiration each season.. Aut 14 “Carpe Diem (and love the night)” was inspired by the dark glamour of gothic victoriana. Yes, the collection not as overty girly as the first collection and more refined than the second, however we still have the tutti twist in loving bows and details, and more bows! We shan’t go to ‘smouldering” as thats just not us!;) x looking foward to your feedback on the actual sets and fits! ♡

I don’t see any connection to vampires or to “50 Shades” in this collection. It looks exactly like their other collections, just darker colors. Since we are coming into fall, darker colors are appropriate.

I think it’s also appropriate for a brand to branch out and try to win more customers. I really did not like either of the Panache Jasmine prints for SS2014, but a lot of people love leopard print. Not every bra has to be my favorite.