About & HistoryAs excited about music as Carl Sagan about the cosmos since birth! Self Group is a masterful DIY collective record label, initially founded on February 19th 2010 in Portland, OR by multi-instrumentalist and producer Krist Krueger exclusively releasing records related to said founder... founder. Initially SG was an umbrella merging all of Krueger's prior music industry-related businesses (booking agency, marketing and promotional materials distribution company, tour support, etc) but over the years the idea of what it could and would become began to unfold.

With all of that experience, insight and hard-knocks know-how, Krueger began winding down the booking agency and other endeavors and focusing that mental energy on expanding the label side of SG. That came to full fruition in 2012 on its second anniversary with the closing of all the other aforementioned alternative tentacles and refocusing their role from service-based endeavors to label and collective assets. This also came as a realization concerning the limitations of time itself. The more time spent working for other bands, the less time there was to create his own records, but the desire to support, help and work with friends hadn't dissipated. Here is a way that combines all of those interests while doing so as a community, a collective of friends working for one another while also working for themselves and taking full charge of their careers.

So whoala, the Self Group Label Collective was birthed unto the world. A group of friends banding together for a legacy project that will last our lifetimes from here on out, pooling resources, working as an independent whole, flipping the bird to limitations and outside opinions, punk as, ahem, fuck, if you like. If you have any questions, we're usually at Hungry Tiger in Portland wolfing down a plate of vegan nachos chased with coffee or a Rainier depending on the time of day after practice. Heigh ho.

Submission DisclaimerWe do not accept demos nor are we signing any artists. Self Group is a label collective formed of close friends. We only release records by or related to the specific individuals and projects involved with Team SG in addition to other close friends via the Live Series and are exclusive and specific to our music community in Portland, Oregon USA; think Dischord. However, that being said, we are always interested in hearing new music, we listen to it all day every day so feel free to email a link where we can stream audio online. Again, we only work to promote our local music scene, even through the Live Series, that's what we know and where we live. However, if you are interested in starting your own local collective get in touch, we would be happy to help you with the process of establishing it, community support!