SBJ In-Depth: Facilities

Sports facilities continue to find innovative ways to improve the fan experience and keep pace with the changing demands of patrons and partners. Changes have ranged from a major makeover of a club area, to a simple tweak to a food and beverage menu, to a new way to integrate a sponsor into the building. With so many venues taking a hard look at what they have to offer, what moves have gained traction and can serve as models for the rest of the industry?