Definition

Reputation, also sometimes called "faction" as a carryover from other games, is your standing with a particular group of people. A group of people might hate you initially, but there are actions you can perform to improve their attitude toward you. It is, of course, also possible to make people hate you more.

You can view the reputation (or rep for short) with groups you have made contact with in your Reputation Window (Default key: U). Initially this window will only list the races of your faction. As your time in the game progresses, this list will be filled with a great many different affiliations.

Reputation Levels

The worst attitude an NPC can have toward you is Hated. Unless that character is pre-disposed to not attack players, he will come after you. This is the default setting for most MoBs in the game. Slightly better, but still "kill on sight," is Hostile. If you can reach the next level up, Unfriendly, you will only get the cold shoulder from these NPCs.

Beyond Unfriendly is Neutral. Neutral will allow you to interact with an NPC, such as getting most quests from them or being able to buy and sell from vendors. Many groups begin as Neutral, and earning their trust provides additional rewards.

Positive levels of reputation begin with Friendly, continue into Honored, Revered, and finally Exalted. Achieving these levels of reputation will sometimes open up new quests, allow new purchases from a quartermaster, and will make purchases from all their merchants less expensive. Some actions, such as receiving riding training with another race, can only be done once a high level of reputation has been acquired. For more information on items you can purchase at higher levels of reputation, see the Reputation Rewards page.

A person's reputation level can be partially identified by pointing at him or her with the mouse. The color can help indicate your reputation with him.

Level

Points to Complete

Merchant Discount

NPC color

Exalted

N/A

20%

Green

Revered

21000

15%

Green

Honored

12000

10%

Green

Friendly

6000

5%

Green

Neutral

3000

-

Yellow

Unfriendly

3000

-

Orange

Hostile

3000

-

Red

Hated

36000

-

Red

The Reputation Window

The Reputation Window, accessed by hitting the "U" key on your keyboard, will contain not only a list of all the factions you have access to, but will also allow you to find out more information about each, sometimes to "declare war" on them (making them attackable), or show your progress toward the next level of reputation alongside your experience bar.

Certain sets of reputations are all aligned under a particular heading. For example, each of the goblin cities are collectively called the Steamwheedle Cartel. After that, most of the random isolated factions are listed. It is possible to move a reputation to the "Inactive" heading instead, to reduce clutter. For example, a Blood Elf that has moved beyond the Ghostlands no longer need to worry about their Tranquillien rep.

Raised by: Completing quests for the goblins, the Steamwheedle Cartel, or denizens of Gadgetzan. Killing the Southsea NPCs and Wastewander nomads will increase your Reputation with the Steamwheedle Cartel as well.

Raised by: Completing quests, including repeatable quests, using valor tokens which are obtained by turning in scourgestones

Rewards: Purchased items

Note: The mantles of the dawns that can be purchased and add resistances to a players mantle are unlocked by completing a quest given but the quartermasters which involves handing in 10 valor tokens and then turning in 25 valor tokens is required to be able to purchase chromatic mantles of the dawn

Raised by: Completing quests for the Consortium, including the Daily Heroic and Daily Regular Dungeon quests. You can also turn in Obsidian Warbeads in Nagrand, along with running Tempest Keep instances in Netherstorm.

Rewards: Players that have exalted with Warsong Outriders, Frostwolf Clan, and the Defilers receive the title of Conqueror, three marks of honor for a win, one for a loss, and at Exalted faction level you can buy their tabbard.

Raised by: Participating in the Alterac Valley Battleground. Turning in Alterac Valley related quests, along with turning in specific items during the battleground.

Rewards: The Frostwolf Howler is a wolf mount available to all members of the Horde costing 50 Alterac Valley Marks of Honor. The Frostwolf Battle Tabard is a tabard available to members of the Horde that are friendly with the Frostwolf Clan costing 60 Alterac Valley Marks of Honor. Three marks of honor are awarded for a win, one for a loss. Also, players that have exalted with Warsong Outriders, Frostwolf Clan, and the Defilers receive the title of Conqueror, three marks of honor for a win, one for a loss, and at Exalted faction level you can buy their tabbard.

Rewards: Players that have exalted with Warsong Outriders, Frostwolf Clan, and the Defilers receive the title of Conqueror, and three marks of honor for a win, one for a loss.

There are many other smaller factions that a player can gain Reputation with also, such as the Dark Moon Faire, Argent Dawn, and the Syndicate. Exploring these yield rewards, some great, and some small. This outline is only a rough sketch of the many wonderful beings that you will come into contact with during gameplay.