What Consumers Really Think About AI: A Global Study

What Consumers Really Think About AI: A Global Study

A new global study reveals that while consumers are optimistic about the benefits of Artificial Intelligence (AI), they also express fear and confusion about how businesses use AI to engage them today.

Highlights from the survey. | 1:00

Insights to help businesses reshape customer engagement

AI is poised to transform everyday life, including how consumers interact with businesses. While the upside of that is enormous for both parties, there are educational and emotional hurdles to be cleared before consumers feel comfortable enough to use AI to its fullest potential. A survey of 6,000 consumers across six countries showed a wide range in understanding, attitudes, and receptiveness towards AI.

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Pegasystems Inc. is the leader in software for customer engagement and operational excellence. Pega’s adaptive, cloud-architected software – built on its unified Pega® Platform – empowers people to rapidly deploy, and easily extend and change applications to meet strategic business needs. Over its 30-year history, Pega has delivered award-winning capabilities in CRM and BPM, powered by advanced artificial intelligence and robotic automation, to help the world’s leading brands achieve breakthrough business results.