In The Checklist Manifesto, Atul Gawande asserts that the simple checklist is the key to taming a high-tech economy. Malcolm Gladwell in his review of the manifesto says,

“…he [Gwande] is really interested in a problem that afflicts virtually every aspect of the modern world–and that is how professionals deal with the increasing complexity of their responsibilities.”

If you haven’t read The Checklist Manifesto, I highly recommend it. A checklist is not a to-do list, but a written guide that takes you through the key steps to get something done… correctly, without missing important steps that contribute to the success of the whole.

In the realm of digital marketing, from creating your marketing assets to promoting your program, product, book, service, etc., there are myriad steps big and small and missing any can impact the success and outcome of what you want to accomplish. [Read more…]

You just can’t argue with the statistics. We are firmly entrenched in the age of video marketing and you ignore it at your peril.

Social video generates 1200% more shares than text and images combined. (Wordstream)

If you want more eyeballs on your content a.k.a your business, then you need to promote your blog posts with video. There are a couple of ways you can do this: talking head style announcing your new blog post or a simple video trailer featuring images and quotes from your article. Both are relatively simple to create.

Have you ever published a blog post or status update, or video and then realized it was terrible? Maybe not the content, but the format or presentation of the content? What do you do? How do you handle it?

In the case of live video, on Facebook, for example, you may not know the video sucked until after the fact. Like the video below. I’m sharing with you to share a lesson and a point. Under normal circumstances, I would never put this video on my blog.

But when I realized that I wouldn’t normally share it, I also realized you may have experienced this too and that I could share some ways to “turn a lemon into lemonade” — to paraphrase a bit. [Read more…]