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Are These “Fat Bride” Ads Funny or Mean?

Sadly, I couldn’t steal the actual ads to show here. (Laws. Always ruining my fun.) Click the link down there though!

In case brides don’t have enough to worry about, this Slim Fast ad campaign hints that they should add “Go on a diet” to their bridal to-do list. The ads feature one curvy bride cake topper with a dress that’s splitting at the seams, and another tiny fake bride that’s so heavy, she fell through the cake! (Click here to see what I’m talking about.)

“Need to lose a little weight before your wedding?” the tagline reads.

I think the thing that bugs me—aside from the fact that brides don’t need anyone else telling them they should be skinny on their wedding day—is that the “big” bride isn’t even that big! Sure, she’s got back. But no more than lots of gorgeous, curvy girls I know.

What do you think? Are these ads funny or mean? Do they make you want to drink a can of Slim Fast? Or throw a can of Slim Fast at whoever dreamed up this campaign?