At the ISBA Annual Conference earlier this month, it was announced that ISBA was adopting a new viewability standard calling advertisers to buy digital display at 100% in-view. The current standard of 50% in-view has been established for a number of years but the recent ISBA call reiterates the next step advertisers and agencies have been striving for. It has

Your advertising experience is very likely moulded by your data, or online behaviour. Whilst this may seem creepy to some, I believe it’s actually a great thing, as this means: Users should only be targeted by advertising that is relevant to them – there’s nothing more annoying than being shown a brand or product that you have no interest in,

Our work with skincare brand Palmer’s has been nominated in the Best Influencer Marketing Campaign category. The campaign saw influencers fully integrated through Paid, Owned and Earned digital channels as the brand looked to grow sales for their Coconut Oil Formula range. The brand has always embraced the Palmer’s fan base but this was the first time it was successfully

Chocolates and flowers go hand in hand with Valentine’s Day, which is great if you happen to be a chocolate or floral brand. But this is 2018, Valentine’s Day traditions are no longer mandatory, which is fortunate because chocolates last a matter of seconds and flowers don’t last more than a week. For Valentine’s Day 2018, retailers considered the day

From Sony’s robot dog Aibo to 30-minute VR workout experiences, there were a lot of exciting and slightly impractical products for us to get our heads round this year. My favourite was The Wall, Samsung’s new MicroLED TV. 146-inches diagonally, the TV engulfs a viewer’s entire field of vision. While currently the tech is sure to be much too expensive

The end of 2017 saw YouTube CEO declare their goal for the year ahead, “stay one step ahead of bad actors, making it harder for policy-violating content to surface or remain on YouTube”. If YouTube had hoped to have a quiet start to 2018 then then their dreams would have been shattered as they hit the headlines after popular YouTuber

The online market is a busy place, with seemingly endless information available at customer’s fingertips, which makes it even easier to get lost. This is why we see more and more customers preferring personalised experiences, from personalised products to one-on-one communications. Many brands have recently introduced chatbots as one way to allow such a communication and with recent development in

As we trim turkey-fed waistlines & slowly betray New Year’s resolutions, turning our attention to the next 365 days, here’s a whirlwind look back at some of the key developments in PPC for 2017 that will continue to inform our work in 2018. There wasn’t a seismic change that dominated the landscape per se, like expanded text ads of 2016,

Digital media may have appeared to have taken a bit of a battering in 2017; if digital media was compared to a movie character, it would be Rocky Balboa in Rocky III when he fights Clubber Lang the first time (*spoiler alert* – Rocky heads into the fight as the champ but he loses the fight and his title). In

I recently attended the IAB’s Video Conference 2017 and heard from an array of industry experts on all things video. One of the key takeout’s from this was how brands should be using social video and how it’s crucial this strategy should differ from other channels. Twitter recommended 5 golden rules to consider when creating social video:- 1.Be short –