VW lists recommended retail prices in GCC

Abu Dhabi, May 23, 2013

Volkswagen Middle East has announced the introduction of Recommended Retail Prices for Volkswagen genuine parts and accessories across the GCC.

The Recommended Retail Prices for the brand are defined on a regional level in order to maintain consistently fair prices and high value for money across all GCC dealerships, a company statement said.

Thomas Milz, managing director, Volkswagen Middle East, said: “Volkswagen customers can be sure that our dealers do not include any ‘hidden costs’ at the point of service and that all Volkswagen parts are not only at the same price level across the region, but also competitive within the market. Our certified dealers are at liberty to give discounts, at their own discretion, but they are not recommended to elevate costs which is of great benefit to our customers.

“Volkswagen Middle East is a pioneer in this area as many other manufacturers are yet to adopt this offering. One of our on-going focuses is our commitment to Service Excellence, and offering our customers the Recommended Retail Price for our genuine Volkswagen parts and accessories, is another way for us to achieve this. It is one of our key responsibilities to be transparent with our customers and to continue to build a relationship of trust and loyalty with them.”

Volkswagen continually monitors market prices to ensure that customers are offered the best possible price. At the same time, customers are guaranteed to receive Volkswagen genuine parts, which have been developed and tested to exceed the highest quality standards, according to the statement.

Ammar Al Johmani, general manager, Volkswagen Abu Dhabi, said: “Providing our customers with the Recommended Retail Prices allows us to maintain a level of transparency and trust that is vital between an automotive dealer and their customers.”

“A car is one of the most important purchases a person can make and the level of service and quality of the parts used throughout the lifespan of the vehicle is integral to the safety of all road users. Volkswagen parts are developed specifically with and for each model. When you purchase genuine parts from your Volkswagen dealer, you are guaranteed only the highest level of quality and safety.”

The parts distribution for the region is managed through Volkswagen Middle East’s parts centre, a 10,000 sq m facility in Jebel Ali, Dubai, which houses over half a million parts. The facility ships orders to dealerships across the region on a daily basis. – TradeArabia News Service