photo: Todd Woody

Green Wombat has been in transition so I’m a bit behind on posting. In case you missed it, in the Sunday New York Times on May 9, I wrote a profile of David Gelbaum, one of the nation’s biggest — and until now — most reclusive green technology investors and environmental philanthropists:

AMID the $6 million homes perched on a beachfront cliff in this conservative Southern California enclave, the seven-year-old Honda Civic hybrid with the Obama bumper sticker is the giveaway.

It’s not the usual drive of choice for wealthy former hedge fund managers like David Gelbaum. Then again, there’s not much that is business as usual about Mr. Gelbaum, an intensely private person who happens to be one of the nation’s largest — and largely unknown — green technology investors and environmental philanthropists.

Mr. Gelbaum has invested $500 million in clean-tech companies since 2002 through his Quercus Trust, amassing a portfolio of some 40 businesses involved in nearly every aspect of the emerging green economy, be it renewable energy, the smart electric grid, sustainable agriculture, electric cars or biological remediation of oil spills. He has poured almost as much into environmental causes.

“I think his impact on green technology is huge,” says Bill Gross, the serial technology entrepreneur and founder of eSolar, a solar power start-up in which Mr. Gelbaum has invested. “He is supporting bolder and riskier bets, and he’s doing it from a different filter than a traditional venture capitalist, and I think that makes a wider opportunity for success.”

In this economic downturn, many venture capitalists have grown cautious about putting money into what Vinod Khosla, the prominent Silicon Valley green tech investor, calls “science experiments.” But Quercus Trust is still taking chances on blue-sky start-ups pursuing technological breakthroughs.

Working outside the clubby venture capital network, Mr. Gelbaum has, until recently, maintained an obsessively low profile. In Silicon Valley, he remains something of an unknown. Associates say his near-invisibility is owed to a genuine modesty and concerns over the security of his family because of his wealth. Recipients of his philanthropy, for instance, signed confidentiality agreements that forbade mention of his name.

Mr. Gelbaum says he decided to break his long silence upon becoming chief executive in February of Entech Solar, one of his portfolio companies that is publicly traded. “This is what’s best for the company,” he says, pointing out that Entech benefits if he maintains a more public profile.

It is too early to predict whether Mr. Gelbaum’s big green bets will pay off. But he’s been capitalizing on two trends: the rapid decline in the price of photovoltaic power, and a focus on cutting capital costs as solar power competition with China intensifies.

His environmental philanthropy also gives him an influence beyond laboratories and boardrooms. He has given $200 million to the Sierra Club and $250 million to the Wildlands Conservancy, a land trust he co-founded that has acquired and preserved 1,200 square miles of land in California, including more than a half million acres of the Mojave Desert.

photo: Todd Woody

In an interview I did with green tech entrepreneur Bill Gross for Yale Environment 360, Gross talks about the future of solar energy, his relationship with Google, and how to avoid battles over building large solar farms in the deserts of the Southwest:

Bill Gross is not your typical solar energy entrepreneur. In a business dominated by Silicon Valley technologists and veterans of the fossil fuel industry, Gross is a Southern Californian who made his name in software. His Idealab startup incubator led to the creation of companies such as eToys, CitySearch, and GoTo.com. The latter pioneered search advertising — think Google — and was acquired by Yahoo for $1.6 billion in 2003.

That payday has allowed Gross to pursue his green dreams. (As a teenager, he started a company to sell plans for a parabolic solar dish he had designed.) Over the past decade, Gross has launched a slew of green tech startups, including solar power plant builder eSolar, electric car company Aptera, and Energy Innovations, which is developing advanced photovoltaic technology.

But it has been eSolar, backed by Google and other investors, that has been Idealab’s brightest light. In January, the company signed one of the world’s largest green-energy deals when it agreed to provide the technology to build solar farms in China that would generate 2,000 megawatts of electricity — at peak output the equivalent of two large nuclear power plants. And last week, eSolar licensed its technology to German industrial giant Ferrostaal to build solar power plants in Europe, the Middle East, and South Africa. Those deals followed eSolar partnerships in India and the U.S.

ESolar’s power plants deploy thousands of mirrors called heliostats to focus the sun’s rays on a water-filled boiler that sits atop a slender tower. The heat creates steam that drives an electricity-generating turbine. Last year, eSolar built its first project, a five-megawatt demonstration power plant, called Sierra, in the desert near Los Angeles.

This “power tower” technology is not new, but what sets the company apart is Gross’ use of sophisticated software and imaging technology to control the 176,000 mirrors that form a standard, 46-megawatt eSolar power plant. That computing firepower precisely positions the mirrors to create a virtual parabola that focuses the sun on the tower. That allows the company to place small, inexpensive mirrors close together, which dramatically reduces the land needed for the power plant and cuts manufacturing and installation costs.

“We use Moore’s law rather than more steel,” Gross likes to quip, referring to Intel co-founder Gordon Moore’s maxim that computing power doubles every two years.

image: SolFocus

In The New York Times on Wednesday, I write about the year-end green tech investing numbers for 2009:

In a flurry of dealmaking bolstered by government subsidies for renewable energy, venture capitalists invested $5.6 billion in green technology companies worldwide in 2009, according to a preliminary report released Wednesday by the Cleantech Group and Deloitte.

That represents a 33 percent drop over the $8.5 billion invested in 2008 — a reflection, the report said, of the global economic downturn. But the overall amount of venture capital fared much worse, retreating to 2003 levels, according to the report, whereas clean technology investments were on track to match 2007 levels.

“In 2009, clean-tech went from a niche category to become the dominant category in venture capital investing,” said Dallas Kachan, managing director of the Cleantech Group, a San Francisco market research and consulting firm. “Clean-tech continued to outpace software and biotech.”

The report’s preliminary survey showed that there were 557 deals in the clean technology space in 2009, compared to 567 deals in 2008 and 488 in 2007.

Solar companies secured $1.2 billion in 2009 — 21 percent of the total and the largest share of venture funding. The biggest deal of the year also went to a solar company, Silicon Valley’s Solyndra, which raised $198 million at the same time it secured a $535 million federal loan guarantee to build a solar module factory.

photo: Stefano Paltera/DOE

In my new Green State column on Grist (I’m stealing the above headline from Grist executive editor Russ Walker), I take a look at the state of green tech venture investing gleaned from a recent seminar at the University of California, Berkeley:

Silicon Valley is by nature an optimistic place. After all, inventing the carbon-free future and making boatloads of money along the way is fun. And even though California is slouching toward apocalyptic collapse these days, there’s always another innovation wave to ride.

So it’s always interesting to get a more-or-less unvarnished assessment of the state of green tech, as happened last week when a group of regulators, venture capitalists and entrepreneurs gathered at the University of California, Berkeley’s business school. They were there for the Cleantech Institute, one of those pricey, closed-door seminars for executives and government officials. (I was present to “facilitate.”)

The good news: Speakers reported that investors are starting to turn on the taps again when it comes to funding green tech startups.

But don’t expect a return to the halcyon days of 2008 when $4 billion poured into all manner of green technology companies. In the wake of the “Great Recession,” VCs are reassessing their investment strategies as it becomes clear that the success of their portfolios will be influenced to a large degree by government policy and incentives.

photo: eSolar

In Sunday’s Los Angeles Times, I write about how the rise of green technology is changing the way Silicon Valley venture capitalists do business:

Silicon Valley venture capitalists have always been about inventing the future — taking a wild idea, nurturing it with cash and creativity and giving birth to new products, companies and industries we once couldn’t imagine and now can’t conceive of living without: the Web, Google, the iPhone, Twitter.

But as green technology becomes the latest tech wave to break from the nation’s entrepreneurial epicenter, it’s now all about companies reinventing the past. Solar power companies, electric car start-ups and algae biofuel ventures aim to remake century-old trillion-dollar industries on a global scale.

Venture capitalists poured $4 billion into green-tech start-ups in 2008 — nearly 40% of all tech investments in the U.S., according to a survey by PricewaterhouseCoopers. Green-tech investment plunged in the first half of 2009 to $513 million as the recession dragged on, but there are signs of a rebound: Silicon Valley’s Khosla Ventures announced this month that it had raised $1.1 billion — the biggest first-time fund in a decade — that would be largely devoted to investing in green-tech start-ups, many in Southern California.

But green-tech companies face unique challenges, including global markets, tough technological hurdles and a future shaped by government incentives and regulatory policy. Those challenges are changing the game on Sand Hill Road.

“If you’re starting a Web 2.0 company, your basic needs are personnel and servers — there is no physical product, no manufacturing capacity, no inventory, no steel in the ground,” VantagePoint’s Salzman said, referring to software-based companies that provide services over the Internet.

About Green Wombat

Green Wombat is written by
Todd Woody, a veteran environmental journalist based in California who writes for The New York Times, the Los Angeles Times, Grist and Yale e360. He's one of the few people on the planet who have held a northern hairy-nosed wombat in the wild.

Todd formerly was a senior editor at Fortune magazine, an assistant managing editor at Business 2.0 magazine and the business editor of the San Jose Mercury News.