NBA ballers get custom PS3s during NBA All-Star event

It must be nice to be a celebrity. Apart from the beautiful people you're no doubt surrounded by all of the time, you get showered with free gifts ... constantly. Like, a super badass PS3 that we wish we owned! That's just what a handful of NBA players received at a recent event, co-sponsored by Sony and the NBA, during the NBA All-Star Weekend, where Sony outfitted the official player's lounge with the latest PlayStation games. Attendees were able to score one-of-a-kind, customized Nike Air Force Ones and a PS3 laser-etched with a design of their choice. You can see Paul Pierce's choice above.

There's also a pretty sweet system dedicated to Lebron James, which you can see here.