Burger King: A beer with your Whopper?

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The Burger King folks are serving beer at their new 'Whopper Bar' concept in South Beach, Miami and plan to open more such units in touristy towns like LA, Los Vegas and NY. Apparently this is already happening at foreign units in Germany, Argentina and Singapore. $4.50 per bear. Don't know if their burgers will change in any way though...
What's your take on this?