20 percent of your posts should be shared content from other Facebook Pages.

10 percent of your posts should be promotional.

One of the biggest questions I’ve gotten from friends and co-workers is, “How do you figure out what to post? What types of content should I be sharing?”

Um, the content your audience eats up like free Costco samples?

In other words, it’s trial and error. As much as you may scowl at pages of numbers and charts and graphs, they mean something. Once you start using some of these tactics, or if you are already, dive in to your Facebook Insights report to see which posts had the most impressions, virality, shares, click-through rates and so forth.

From there, let your imagination + innovations take charge. Below, I’ve shared awesome examples for each of those three core content types.

Current Event Tie-insA graphic designer (especially a local one) might develop a fun graphic rooting for his/her favorite sports team in an upcoming tournament, like the Stanley Cup or the World Series.

SOS CallsA newbie in the developer world might ask his or her programming friends for feedback on plug-ins to use or platforms to transfer to.