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Real Virtual Office Challenges

Today, I want to inject some increased reality and a clearer picture of the challenges of creating and managing a successful Virtual Office before I paint too rosy a picture of the great gains that can result in the areas of cost and time, especially since it is more typical that a Virtual Office at the core of a company is the exception. It is equally important to understand the positive aspects of a Virtual Office, as well as its challenges.

…And take careful measure of the downsides.

Most notably, the undesirable component that company management compatibility needs to be critically assessed against and typically leads to the failed Virtual Office exercise involves the additional overhead that impacts every one of the Virtual Office processes. If the individual or management team is not honestly up to the challenge or unwilling or incapable of addressing the issues of overhead then DO NOT PROCEDE — this is the primary reason for incompatibility and failure of either or both the Virtual Office experiment and the company, itself.

Over-communicate and plan.

With many companies, and especially start-ups, workflow is often highly fluid and dynamic; there is often, at best, an idea of what is wanted, no plan, but a process of iterate, iterate, iterate. This is not a very compatible approach within a Virtual Office environment where there is extra time required per iteration, sending-waiting, also resulting in more difficult course corrections due to the distances and time between the parties. Yes, there are many tools and other aides to assist in minimizing this shortcoming, but they will only minimize it; nothing beats face-to-face, in-person, working together, pointing, cycling, doing.

To be successful the management and employees of a Virtual Office must actually go beyond the normal same-office expectation of communications – they must over-communicate. Solid communication and information flow have to be there to minimize the misunderstanding or assumption that, in a real office situation, could have been noticed typically by walking by or in casual chatter around the water cooler. In this area, there are great tools to help from IM, to video, to phone, to chatroom (a personal favorite of mine being campfire) and more to minimize communication breakdowns and keep the processes moving smoothly. But, again, when used perfectly they are only asymptotic to some productivity level near, and short of, that of a non-Virtual Office.

Part of the over-communication picture is the need for clear and concise planning. Again, as just mentioned, it is the goal to minimize the chance for misunderstanding or other communication breakdowns that could send a project on a misdirected spiral. When people are heads down for any duration of time you want to maximize their chance of success by providing the best planning and direction that the time available will allow. If the communications and information flow between the same individuals working side-by-side is strained, or just on par with the non-Virtual Office needs, then, those individuals, that company, does not have the right people and management in place for a successful Virtual Office at the core of their operations.

As part of the planning process additional steps, additional overhead, can be put in place to further minimize the negative impact a misunderstood project or directive can have on the business. For example, after a project has been reviewed and assigned, have the individuals responsible for the project create a work plan, timeline, etc., sufficient to the point where you are certain they are on the right path.

Cutting corners on communication, or just not having the communication skills required for a highly distributed office environment, leads to mistakes, misunderstandings, and more time and resource investment to correct the resultant business / project problems. The organized process of planning and communication and creating a well lubricated machine that keeps everything running like clockwork requires a unique skill-set belonging to the individual creating and managing the Virtual Office, as well as a company compatible with the additional time overhead required to allow the machine to function smoothly.

To do. To hear. To see.

In the same line of understanding as the need for over-communication, there is also a part of the communication that is handicapped over the normal course of activities, namely the visual aspects of communication. Most importantly, when communicating with the employees of the Virtual Office, it is much easier to understand their perspectives, level of understanding, comfort with the discussions, emerging HR problems, and much, much more by seeing and reading their body language when communicating. But, it is a Virtual Office, and seeing everyone all of the time is a rarity, even if you do use some video conferencing software. When managing in this situation the manager needs to be extra sensitive to voice tones and further pursue the over-communication in both a working and friendship building manner, just like a real office, to know and understand and keep as open a comfortable channel of dialog as can be possible. If something is not right with the employee, they are losing motivation, they are having a problem with a person or the work, there is something at home that will impact the work, you don’t typically see that person, you don’t have the luxury of easily noticing they are avoiding people or other visual changes of manner or dress — you need to over-communicate, maintain a healthy work and non-work dialog, ask questions, and stay engaged and interested in the well-being of the team — a much greater challenge all around in a Virtual Office, but that much more important with the other senses of sight and sound greatly restricted.

Just because you have a Virtual Office doesn’t mean that you don’t have a “normal” employee training and acclamation process and routine. By “normal,” I am referring to the over-communicative, extra-trained, learning and setup involved within a Virtual Office setting, more intense and thorough than the other “normal” that would be normal for a non-Virtual Office. In a Virtual Office, training on procedures and clear establishment of processes are all that much more important than in a non-Virtual Office. There is no opportunity for looking over someone’s shoulder and identifying and fixing mistakes. Everything will take much longer if procedures are not clear and the skills of the manager and the employee are not up to the challenge.

Speedy is as speedy does.

Clearly, with all of the overhead involved in running a Virtual Office there is a significant hit to the overall productivity of the company. If the Virtual Office is the right fit for the company and the management is up to and willing to take on the challenge, then all the overhead can be optimally reduced. Typically I have observed the time impact on work, of course depending on the work, can add anywhere from 5%-30% overhead — attributed to a well run Virtual Office machine.

Sounds like a lot of work. Why do it?

Virtual Offices work where both sets of expectations, the positive as well as the inherent challenges, are perfectly aligned.

Virtual Offices are not for everyone. The positives need to be weighed against the challenges. The team needs to clearly understand what can be achieved from a Virtual Office as well as have the right person in place to successfully tackle its primary challenges.

Virtual Offices are just not as prevalent as many _other_ experts think they could or even should be, and, hopefully, you now have a better understanding of ‘why.’

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About Jeremy Horn

Jeremy Horn is an award-winning, product management veteran with 2 decades of experience leading and managing product teams. Jeremy has held various executive and advisory roles, from founder of several start-ups to driving diverse organizations in online services, consumer products, and wearables. As founder of The Product Group, he has created the largest product management meetup in the world and hosts the annual awarding of The Best Product Person. Accelerating the next evolution of product management, Jeremy acted as creator and instructor of the 10-week product management course at General Assembly and The New School, and mentoring at Women 2.0 and Lean Startup Machine (where is he also a judge).
To see where Jeremy is now check him out at (1) http://linkedin.com/in/TheProductGuy and (2) http://TheProductGuy.com

4 thoughts on “Real Virtual Office Challenges”

Yeah, I guess every team will make its own chice when picking a tool for online collaboration. For my team it was hard to adjust to any web-services. That’s why I needed to think hard before I introduced one to them. I’m glad I found a soulution, that is easy to adjust to, since it’s e-mail based. I don’t usually give our my secrets, but here I feel like you might be interested to check it out http://www.wrike.com/