24K gold and platinum investment jewelry brand MENĒ released the first video, capturing the quintessence of its creations

Stills from MENĒ video

The black and white video shows the exquisite craftsmanship, required for MENĒ jewelry creation: from a meticulously drawn sketch to final touches made with precision by hand. The brand invited filmmaker and creative consultant Andy Putnam to put the vision of MENĒ into its first short video. Previously the Korean-American filmmaker had collaborated with Elle Magazine, V Magazine, Haute Living, Caudalie, Urban Decay among other brands, finding inspiration in stories people live and exploring beyond the surface to discover what’s hidden within. With signature elements of his style, Andy Putnam visually presented what makes MENĒ jewelry so special and timeless: human energy, exceptional craftsmanship, and the purest gold and platinum.

Stills from MENĒ video

Jewelry house MENĒ is on the mission to give customers the most out of gold and platinum in their purest state—in the same form that these precious metals are found in nature. The brand defies the myth that jewelry cannot be crafted from pure 24 karat gold due to its softness, also shifting the perceptions and introducing unique practices to the American marketplace. MENĒ promotes transparency, selling the jewelry by the gold and platinum weight value plus a design and manufacturing premium, which is never more than 20% of the precious metal value at the time of purchase.

24K gold and platinum investment jewelry brand MENĒ released the first video, capturing the quintessence of its creations

Stills from MENĒ video

The black and white video shows the exquisite craftsmanship, required for MENĒ jewelry creation: from a meticulously drawn sketch to final touches made with precision by hand. The brand invited filmmaker and creative consultant Andy Putnam to put the vision of MENĒ into its first short video. Previously the Korean-American filmmaker had collaborated with Elle Magazine, V Magazine, Haute Living, Caudalie, Urban Decay among other brands, finding inspiration in stories people live and exploring beyond the surface to discover what’s hidden within. With signature elements of his style, Andy Putnam visually presented what makes MENĒ jewelry so special and timeless: human energy, exceptional craftsmanship, and the purest gold and platinum.

Stills from MENĒ video

Jewelry house MENĒ is on the mission to give customers the most out of gold and platinum in their purest state—in the same form that these precious metals are found in nature. The brand defies the myth that jewelry cannot be crafted from pure 24 karat gold due to its softness, also shifting the perceptions and introducing unique practices to the American marketplace. MENĒ promotes transparency, selling the jewelry by the gold and platinum weight value plus a design and manufacturing premium, which is never more than 20% of the precious metal value at the time of purchase.