Brilliant Portland bar offers Pliny the Younger as Miller High Life, allows its regulars to actually enjoy it

Brilliant Portland bar offers Pliny the Younger as Miller High Life, allows its regulars to actually enjoy it

Russian River Brewing Company customers clink their glasses while drinking the newly released Pliny the Younger beer on February 7, 2014 in Santa Rosa, CA. Photo: Justin Sullivan/Getty Images

Here in the Bay Area, the annual Pliny the Younger craze crescendoed during the first half of February, as beer drinkers flocked to various bars to catch a glass of the sought-after triple IPA from Russian River Brewing Company.

But Pliny the Younger kegs are still making the rounds across the country. The usual pattern: Bar gets keg, word gets out that bar has said keg via social media, bar gets packed, keg gets consumed quickly.

One Portland bar got creative and found a way to ensure that its regulars could enjoy Pliny the Younger without having to leave work early and/or wait in a huge line: The bar, The BeerMongers on 12th and SE Division, reportedly billed the prized Pliny on the board as “Miller High Life.” It was listed for $7 for 12 ounces, which tipped off people who looked closely and noticed the oddly steep price for the Champagne of Beers. But even if you cracked the code, there was another rule: “no yelping, tweeting, selfieing, facebooking, instagramming, posting and/ or whatever else it is you kids do these days.”