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Just as the Committee of Advertising Practice publishes new guidance on the practice, the ASA has ruled on whether an advertorial page on the Telegraph Website made it clear enough that it was a marketing communication. Stephen Groom reports.

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Welcome to your update from ocmarketinglaw.com, with the usual eclectic mix of marcomms law and regulatory developments. This month’s coverage includes amongst other things a rare tobacco advertising case, a slew of ASA cases on affiliate marketing and a taste of the future with a blockchain-enabled loyalty scheme from Burger King.

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ASA clamps down on affiliate gambling advertising Trailer wording: Affiliate marketing in the gambling industry has come under the ASA’s spotlight as several gambling operators are called up for rogue advertorials. Ben Dunham reports.

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The so-called “Youtube” tax is now effective in France The European Commission gave the green light to a tax enacted in the French Finance Act for 2017, extending the French tax regime to foreign streaming services and video-sharing websites that distribute content in France without having a registered company or branch there. Benoît Menez reports.

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Tobacco manufacturers are not persona non grata at French’s sport events Three tobacco manufacturers that signed public relations services agreements with the French Tennis Federation (Fédération française de tennis, FFT), within the context of the French Tennis Open Roland-Garros, were sued by the National Committee against Smoking (Comité national contre le tabagisme, CNCT). The French Court of Cassation found the manufacturers not liable of illicit tobacco advertising. Claire Bouchenard reports.

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New opportunities for French television advertising With the aim of rebalancing regulatory constraints as between internet and TV ads, and with the aim of developing competitiveness of the TV advertising market, the French Ministry of Culture and Communication launched a public consultation with the intention of simplifying French regulation of TV advertising (law n° 86-1067 and decree n° 92-280). Claire Bouchenard reports.

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House of Lords conducting enquiry into the UK advertising industry The House of Lords Communications Committee has launched an injury on the advertising industry, including a look at the regulation of digital marketing. Jude King reports.

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Information Commissioner’s Office consults on its GDPR guidance: contracts and liabilities between controllers and processors ICO issues draft guidance on contractual requirements and liabilities under the GDPR, but how useful is it? Peter Barratt reports.