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Why Business Savvy Is an Important Part of a Complete, Successful Personal Trainer Profile

Take a moment and think back to when you first thought about becoming a certified personal trainer. Why did you take that step? A passion for business and marketing strategies probably wasn’t what made you study for your certification. It might be, however, what keeps you thriving in the fitness industry.

This passion and desire probably then fueled the excited energy you felt upon receiving your certification — to get out there and start training. Right away.

Eventually, you realized you wanted to recruit new clients, and/or successfully start and run your own fitness businesses. You might have then wondered how you would do it?

How Business Knowledge Fuels Your Fitness Career

In addition to learning new training methodologies, knowing how to market and operate your fitness services is perhaps even more important. Your potential clients won’t know that you’re a great trainer with awesome exercises if they don’t know you exist. Or you’ll have trouble retaining your faithful clients — amongst competition — if your operations are ineffective. If you’re constantly in legal trouble, this can obviously really harm your business.

Many of our veteran ACE-certified personal trainers (10 or more years of experience) say they wish they gained this all-too-important business and legal knowledge that would have helped them succeed earlier in their careers.

Even if it’s not what initially sparked your interest in personal training, business savvy is an important component of your whole profession. Without it, you might not be able to stay in business — and continually fuel the actual passion that first set off your fitness career.

While specifically designed with the new personal trainer in mind, both continuing education bundles are made up of courses that will help any professional get better. They provide a solid foundation in business and marketing strategies as well as defensive techniques to protect your business from law suits. In addition, you’ll learn how to connect with clients while guiding each one through safe and effective programming. The complete kit will also teach nutrition strategies and the latest on training youth. Through both bundles, you will become a complete personal trainer.

And most importantly, the knowledge you gain will help you keep that passion for fitness and training alive and thriving.

Anthony Wall, MS, is the Director of Professional Education for the American Council on Exercise. He holds a Master’s Degree in Exercise Physiology from San Diego State University. With over 20 years experience in the fitness industry he has worked in the US, Australia, New Zealand and Asia. As a trainer of trainers with Les Mills New Zealand he was responsible for the development and training of Les Mills Personal Trainers and Team Training instructors. He was instrumental in developing Small Group Training in New Zealand. Anthony was the Program Director and presenter for Les Mills BOOTCAMP®, Les Mills LOOK BETTER NAKED® and Les Mills SPARTAN™. He currently presents on topics in fitness and personal branding.