Nike's new Olympics TV commercial "Courage" goes on air in Asia and Latin and South America this weekend. Portland's Wieden+Kennedy produced the 30- and 60-second spots. They'll air in the U.S. when the Olympics start Aug. 8. Learn more about the ads and Nike's first and newest 'Just Do It' taglined campaign below.

The song that drives the "Courage" spots: "All These Things That I've Done" by The Killers.

You'll note the ad is designed to drive viewers to Nike's website to interact with the spot even more (and, it hopes, buy gear at the same time).

Much like its heralded "My Better" Sparq Training spot this spring, "Courage" is fast-paced and packed with athletes. Images of more than 30 athletes flash across the screen over 60 seconds, the company says. The ad is designed to pique viewer's curiosities about the faces they see and prompt them to want to see it again and again.

Nike gladly will allow them to do just that. Nike's website has a place where viewers can go to pause the ad, learn the name of the athlete on the screen and read about his or her "courageous" story. Athletes range from Oregon icon Steve Prefontaine to failed 1984 Olympic medalists Mary Decker Slaney and Henry Marsh to Red Sox pitcher Jon Lester to amputee Oscar Pistorius (whose Olympic quest officially ended Friday).