We are delighted to announce that Janssen and Research Partnership have won the BOBI (Best of Business Intelligence) Award in the Best Business Impact category at the BHBIA annual conference in London for our collaborative market research and consultancy work.

The ‘Best Business Impact’ category, sponsored by Branding Science, is awarded for insights which have significantly increased a client's understanding of one or more of their target customer groups to inform and positively impact strategic decision-making. The joint submission ‘Reversing the fortunes of an aging product with a colourful segmentation’ demonstrated how Research Partnership and Janssen worked in partnership to develop and successfully implement a mindset segmentation across one of Janssen’s franchises. The entry was co-authored by Stephen Ireland, Senior Product Manager at Janssen, and Research Partnership's Directors, Richard Head and Jenny Redfearn.

The Judges commented, "This entry illustrated how complex methodology can lead to delivery of easily digestible results that inform strategy in a simple and effective manner. It was impressive to see how the business intelligence findings not only led to a change of direction for the brand but were successfully embedded across the whole sales and marketing organisation."

Founding Directors, Mary Assimakopoulos and Mark Jeffery commented, "We are extremely proud to have won this award. BHBIA has a strong reputation in healthcare for supporting best practice for primary market research and business insights and so to be recognised by them is an honour."

The BOBI Awards were launched in 2006 and are the first and only healthcare-specific business intelligence awards scheme in the UK, giving professionals in the industry an opportunity to gain peer recognition for excellence. More information can be found on the BHBIA website.