Investments Check ! some book rules

Its is just the beginning of the year 2013 and many of you would start investing and many would recheck their portfolios just a human tendency . The field of behavioral finance has helped us to understand that we don’t always make rational investment decisions. We often make poor decisions because of our biases. And the designers of structured product are well aware of these “flaws” in investor behavior. So they structure products that exploit our flaws.

Only invest in a product if the seller can demonstrate that they also are investing in the same product.

Never buy a complex product; if you can’t fully understand the nature of the risks and the costs, run as fast as you can because you can be 100 percent certain the complexity is designed to favor the issuer. In other words, you’ll be the patsy at the poker table who doesn’t know he’s the patsy.

And if you can’t adhere to these rules, hire a fiduciary adviser. The cost of the advice will almost certainly be a small fraction of the value added, simply by making sure you only buy products that are designed in your best interests.

would probably be writing on he structured products soon for more details..