RORSCHACH (6 of 54)

RORSCHACH

Weekly Directive: INTROSPECTIVE

Rorschach inkblot test, the Rorschach technique, or simply the inkblot test – is a psychological test in which subjects’ perceptions of inkblots are recorded and then analyzed using psychological interpretation, complex algorithms, or both. Some psychologists use this test to examine a person’s personality characteristics and emotional functioning. It has been employed to detect underlying thought disorder, especially in cases where patients are reluctant to describe their thinking processes openly. It is the second most widely used test by members of the Society for Personality Assessment, and it is requested by psychiatrists in 25% of forensic assessment cases. http://en.wikipedia.org/wiki/Rorschach_test

I kept trying to think of ways to tie Levi’s to psychology, and photographing a pair of jeans in a “couch session” wasn’t going to cut it. I started thinking about inkblot tests, and noticed that the old black Levi’s logo actually resembled a Rorschach test. I spent the day trying to create inkblots in the office. I used MS Power Point, our copy machine, and sharpie markers (ink). I think my desk looks more like an inkblot than my blog, but at least I got the permanent marker off my face.

2 responses

This is a really cool idea. It fits perfectly with the project and looks like something Levi’s could use as an actual ad. All of your posts so far are awesome…I wish half my ideas were as good as yours.