Tom Kippola: Crossing the Direct Care Chasm

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Chasm Group co-founder, healthcare investor, and author of best-selling book The Gorilla Game shares his extensive experience in marketing and business strategy. In this talk, Tom shows us how the famous Chasm Group principles for shifting technology markets from early adopters to mainstream consumers can be applied equally well to Direct Care. Tom applies insights from the bestselling marketing book, Crossing the Chasm, to shed light on how we can collectively accelerate the Direct Care movement as a whole.