SEO & Digital Marketing

Stress-free digital marketing for your website

SEO & Digital Marketing

For many businesses, websites are purely marketing tools created with the sole purpose of increasing business. Websites only serve as effective marketing tools however, if they themselves are marketed properly, particularly through Search Engine Optimisation (SEO). The internet has become a very competitive place for businesses looking to promote themselves online which is why it is vital that every advantage that can be gained over your competitors is utilised.

Search Engine Optimisation is the practice of modifying websites so that they appear as high as possible in search results on websites like Google and Bing. In the past having lots of backlinks and good content was enough to ensure a great deal of success on search engines, however as competition online has increased, and mobile users have grown, there are no longer any quick-fixes when it comes to marketing websites online. Instead websites need to be constantly updated and optimised, taking notice of changes in search engine algorithms and the behaviour patterns of internet users. Staying ahead of the curve requires up-to-date knowledge and consistent maintenance work, which is where we come in.

We believe in long-term success and so we will always choose what’s best for your business overall, not just quick fixes that ultimately offer no real benefit. We also believe in transparency, which is why we will keep in regular contact and produce reports detailing current results and our plans moving forward.

All of our packages are flexible and tailored to your businesses’ needs. The prices above are just a guidance and we encourage you to get a free initial consultation with us to find out exactly what we can offer you with some guaranteed prices.

* Price quoted is for a 500 word blog article. Discounts available on bulk orders.

Increase Traffic and Conversions

How we can help your business grow online

Search Engine Optimisation is the practice of modifying websites so that they appear as high as possible in search results on websites like Google and Bing. In the past having lots of backlinks and good content was enough to ensure a great deal of success on search engines, however as competition online has increased, and mobile users have grown, there are no longer many quick fixes when it comes to marketing websites online. Instead websites need to be constantly updated and optimised, taking notice of changes in search engine algorithms and the behaviour patterns of internet users. Staying ahead of the curve requires up-to-date knowledge and consistent maintenance work, which is where we come in.

We believe in long-term success and so we will always choose what’s best for your business overall, not just quick fixes that ultimately offer no real benefit. We also believe in transparency, which is why we will keep in regular contact and produce reports detailing current results and our plans moving forward. To achieve the best results, we depend on a variety of the latest ‘white hat’ methods.

Actual results we have achieved for a client two months after site redevelopment with our digital marketing plan. If you’d like to see more genuine anonymous reports please get in touch!

User Experience Optimisation

Ensuring that your website is easy and enjoyable to use for all of your visitors is of paramount importance when it comes to being successful online. In the past user experience was not a major factor in search engine position, but even before it was considered within the ranking algorithms, it still massively influenced bounce rate and conversion rate.

In recent years, with the rapid increase in mobile and tablet users, providing a good user experience has become absolutely essential. Updates to search engine ranking algorithms now take into consideration whether a website is optimised for mobiles and tablets, and will penalise any websites that are not in favour of those that are. Not only that, but slow websites or websites with high bounce rates will also be ranked relatively poorly. If your website is slow then there is no reason to worry, we can produce a diagnostic report of your website for free, along with a fixed-price quote to rectify any bottlenecks we find.

Cyber Fox specialise in making websites that are fast and easy to use on every device, but we take this one step further with our digital marketing plans. We use advanced user tracking provided by Google Analytics to observe how a website’s users behave, and then we use this information to reduce bounce rates and increase conversions. For example if we find that a page has a lot of hits but a low conversion rate, we will investigate the potential reasons and use our vast experience to implement solutions. We believe in a consultative approach so we will always endeavour to communicate our findings with you, so that together we can find the solutions that will provide you with the best results.

Content Optimisation

A website without good up-to-date content will never rank well for competitive keywords, but often even websites with plenty of information will still not be achieving their potential because the content has not been properly optimised for search engines. The job of a search engine is to provide its users with the most relevant and useful information, which is why their ranking algorithms are constantly being improved. When optimising a website’s content, it is necessary to understand both how search engines ‘read’ websites, and what end-users are searching for so that the content can be tailored to achieve the best results.

With our digital marketing plans we will optimise page titles, meta tags, links and text content for your chosen keywords, but we also will ensure that any opportunity for presenting structured datais taken advantage of. Structured data is a way of coding content so that search engines can gain a better understanding of its meaning and relevance. For example an ecommerce website’s product pages often list reviews and other related products alongside the main product’s details, by using structured data it becomes possible to segregate this data so that it understood by search engines in the same way as it is by a user. This allows search results to appear with more information, as can be seen with ‘Chicken Recipes’ within the example image.

Marketing Design Services

If your looking to market your business through leaflets, flyers, business cards and brochures, you will likely want a professional to design and create them. At Cyber Fox we offer a high quality professional design service that will really make your business stand out from the rest. Through consultation with us we will agree a provisional design from which we will lovingly craft a unique product, collaborating with you every step of the way.