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Panelist Michael Champion, an advisory research and development specialist at Software AG, pointed to complexity as one of the issues holding up the development of web services.

"It's really hard to point the finger at the standards people who are trying to slog through this to try to find out what it really means in some sort of consensual way," said Champion, co-chairman of the World Wide Web Consortium (W3C) Web Services Architecture working group.

Boubez responded that most users do not have the time or resources to participate on standards bodies.

Panelist Edwin Khodabakchian, chief executive officer of Collaxa, said suppliers recognise integration is a challenge and that they should work together to increase the size of the application integration pie. But suppliers also want to protect their own interests.

But Standards are not about innovation, he said, adding that "at the end of the day, we always see convergence".

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