Samsung Canada unveils Samsung Galaxy Team and encourages Canadiansto support our athletes by sending Notes From Home

TORONTO, Oct. 21, 2013 /CNW/ - Samsung Electronics Canada is proud to
unveil the #BringItHome Olympic campaign which will bring together the
Samsung Galaxy Team athletes and Canadians through a unique Notes from Home activation. Designed to bring the spirit of home field advantage to the
Sochi 2014 Olympic Winter Games, the campaign will deliver national
pride, motivation and support to Canadian athletes directly from
Canada's communities, fans and families as they strive to achieve gold.

"The goal of Samsung's Olympic partnership is to heighten national pride
from coast-to-coast," said James Politeski, President of Samsung
Canada. "We know that the Sochi 2014 Olympic Winter Games will be the
most mobile games to date. Fans will be calling, texting, watching and
sharing Olympic Games stories on Samsung devices while following the
athletes every move; through our Notes From Home program, thousands of personal messages from Canadians will be
supporting our athletes as they represent Canada."

Samsung Galaxy Team

Talented and experienced, Samsung is proud to partner with five top
Canadian athletes. The athletes represent Canada in the most popular
winter sports and are already household names in many parts of the
country. In addition to being Samsung brand ambassadors, the athletes
will be engaging with Canadians through the Notes from Home program.

Samsung Galaxy Team athletes are:

Steven Stamkos, Men's Ice Hockey

Hayley Wickenheiser, Women's Ice Hockey

Greg Westlake, Men's Ice Sledge Hockey

Marie-Eve Drolet, Women's Short Track Speed Skating

Michael Gilday, Men's Short Track Speed Skating

"Today is another positive day for sport in Canada," said Marcel Aubut,
President of the Canadian Olympic Committee. "It is wonderful that
Samsung has committed to sponsoring Steven, Hayley, Greg, Marie-Eve and
Michael. This support will go a long way in ensuring our exceptional
Canadian athletes continue to pursue their Olympic dreams."

Notes From Home

As a proud Global Olympic sponsor in the mobile communications category,
Notes from Home leverages Samsung's Galaxy smartphones and tablets to allow Canadians
to support and encourage our athletes as they prepare and compete for
gold in Sochi by sending Notes from Home.

As part of the #BringItHome program, Samsung Notes will be touring the
country with Samsung brand ambassadors leading up to and during the
Sochi 2014 Olympic Winter Games, allowing Canadians from all corners of
our country to send personal messages to our athletes. From the
amateur coaches that gave our athletes their start in sport to everyday
Canadians in cities and towns across Canada - Samsung is encouraging
all Canadians to cheer on our athletes by sending them a Note From Home.

An Olympic sponsor since the Seoul 1988 Olympic Games and Worldwide
Olympic Partner since the Nagano 1998 Olympic Winter Games, Samsung is
committed to the Olympic Movement and supporting amateur sport. In
Canada, Samsung is also a partner of the national short track speed
skating program and Hockey Canada.

The Samsung Digital Olympic Games Hub

To capture and share these unique Notes From Home, Samsung is creating
an online digital hub that will provide Canadians with interesting
details about the Olympic athletes and how Canadians are celebrating
our athletes' success. The Hub, available at www.samsung.com/bringithome, will be the meeting place for Canadians looking for content on
Canadian athletes during Sochi 2014 and is accessible on multiple
platforms.

Samsung Mobilers - Canadian Pride On Location

As an extension of the Notes from Home program, Samsung is also looking to recruit select Canadians to travel
to Sochi and share their Olympic Games experience while they cheer on
our athletes. The Samsung Mobilers Program will provide Canadians with a unique perspective on Sochi 2014
through exclusive and behind-the scenes content. In the months ahead,
Canadians will have the opportunity to demonstrate why they should be
selected to represent Canada as a Samsung Mobiler in Sochi. To learn more about the program, please visit www.samsungmobilers.ca.

About Samsung Electronics Canada Inc.
Samsung Electronics Canada offers a broad range of award-winning
consumer electronics. Recognized as a top marketer, Samsung Canada
supports Samsung's global mission to open new possibilities for people
everywhere, providing users premium experiences that are unparalleled
due to Samsung's innovative technology and stylish design. As a result,
Samsung has become a true leader in the consumer electronics industry
both in terms of business leadership and brand strength. In 2012,
Samsung was ranked #9 in the Interbrand "100 Best Global Brands"
breaking the top ten for the first time, and was named as one of Fast
Company's "50 Most Innovative Companies of 2011".

About Samsung's Involvement in the Olympic Games
Samsung began its Olympic Games involvement as a local sponsor of the
Seoul 1988 Olympic Games. Beginning with the Nagano 1998 Olympic Winter
Games, the company extended its commitment to the Olympic Movement as
the Worldwide Olympic Partner in the Wireless Communications Equipment
category, providing its proprietary wireless communications platform,
called Wireless Olympic Works (WOW), and mobile phones. These
innovative mobile phone technologies provide the Olympic Family with
real-time, user location-based information service and interactive
communications. Samsung hosts various digital marketing campaigns to
share the excitement of the Olympic Games with people around the world
and enable everyone to participate in the Games through its smart
mobile technology. Samsung's commitment as a Worldwide Olympic Partner
continues through to Rio 2016.

About Samsung's Involvement in the Paralympic Games
Samsung is a Worldwide Partner of the International Paralympic Committee
(IPC) in the Wireless Communications Equipment category. Starting with
the Torino 2006 Paralympic Winter Games, Samsung has supported the
Beijing 2008 Paralympic Games, the Vancouver 2010 Paralympic Winter
Games, the London 2012 Paralympic Games and is proud to be an official
partner of the Sochi 2014 Paralympic Winter Games. Samsung aims to make
the Paralympic Games an event that reaches a wider audience around the
world and to spread the excitement and inspiration of the Games through
its wireless communication technologies.

About the Canadian Olympic Committee
The Canadian Olympic Committee leads the achievement of the Canadian
Olympic Team's podium success and advances Olympic values in Canada.
Independent and predominantly privately funded, the Canadian Olympic
Committee delivers resources that Canada's elite athletes need to
perform at their best and Give Their Everything every day. The backbone
of Canada's Olympic movement, the Canadian Olympic Committee works with
National Sport Federations to prepare the Team for the Olympic, Youth
Olympic and Pan American Games. By sharing our athletes' stories, we
inspire all Canadians through the power of sport: 24 hours a day, 7
days a week, 365 days a year.