Mobile commerce continues to grow and will contribute to half of overall retail sales growth by 2022 according to Forrester. However, merchants struggle with low conversion rates and the complexity of building and managing multiple disconnected experiences. Studies also show that consumers only download and use mobile apps for their most frequent brand and social interactions, and most US smartphone owners downloadzero apps in a typical month. PWAs bring together the best of website and mobile app functionality to provide a reliable, fast and engaging experience that can increase conversion rates by upwards of 50 percent and drive strong revenue growth for brands.

“Our merchants want to deliver experiences on mobile that drive loyalty, and make it easy to move from search to purchase,” said Jason Woosley, SVP of Product & Technology at Magento Commerce. “PWA Studio will provide developers and merchants with the tools they need to compete and deliver the convenience and utility of a mobile app combined with the searchability and buying experiences they get from their desktop experiences.”

Core features of Magento’s PWA Studio include:

Tools to personalize content and add local preferences;

Build and manage all channels and experiences via one code base, one deployment and app;

Intuitive user experience with innovative commerce and CMS theming;

Modularized component architecture to help drive opportunities for extension resellers;

“Our business is focused on selling custom, hand-made smart phone accessories, so mobile is an extremely important channel accounting for over 70% of our overall traffic and 40%+ of our sales. It is essential that we provide our customers with a fast, seamless experience to reduce frustration at the point of sale,” said John Webber, Founder of Carved. “Our investment in PWAs has not only transformed the buying experience for our customers, but it’s made a tremendous impact on our bottom line allowing for a 33 percent reduction in bounce rates and 75 percent increase in our mobile conversions.”

Magento PWA Studio will be available through an early adopter program this summer.

About Magento Commerce

Magento Commerce is the leading provider of cloud commerce innovation to merchants and brands across B2C and B2B industries, with more than $155 billion in gross merchandise volume transacted on the platform annually. In addition to its flagship digital commerce platform, Magento Commerce boasts a strong portfolio of cloud-based omnichannel solutions that empower merchants to successfully integrate digital and physical shopping experiences. Magento Commerce is the #1 provider to the Internet Retailer Top 1000, the B2B 300 and the Top 500 Guides for Europe and Latin America. Magento Commerce is supported by a vast global network of solution and technology partners, a highly active global developer community and the largest e-commerce marketplace for extensions available for download on the Magento Marketplace. For more information, visit at www.magento.com.