World Trade Centre

d-raw designed Reiss flagship was conceived as a stylistic companion to the new Madison 54th store, a similarly awe-inspiring venue designed to suit the frenetic lifestyle, appetites and ambitions of powered-up city professionals.

The core architectural theme hooks upon the notion of the skyscraper – in this instance as a clear symbol of both achievement and resurrection. This is manifested most vividly via a series of ‘rain’ screens that add depth and delineate the space, and an articulated ‘cloud’ ceiling – shards of colour-treated perspex that generate a sense of flux between day and night.