ChicagoStyle.

Grunge Meets Greaser

It's one thing to don that I-don't-give-a-hoot-about-my-looks look. But to purposefully grease-bomb your hair? To make it look like you haven't seen the inside of a shower stall in days. What gives?

For those who remember the time when baby powder was the sure-fire remedy for clean-looking hair, it's hard to believe that Los Angeles-based Rusk Inc. has come up with a cream/shampoo that promises to give you "hair with an attitude." Read: That increasingly popular "dirty hair look," says Cindy Granskog, assistant products manager for Rusk.

"It's got that dreadlock quality that appeals to young people who like to push the edge of fashion. Consider it the same thing as Armani charging $275 for a flannel shirt. You pay to have your hair look dirty."