Asko Australia confirms Kevin Ke as new managing director

Asko Australia has announced former Hisense managing director Kevin Ke as its new managing director replacing former managing director, Crt Prasnikar.

In a statement exclusively obtained by Appliance Retailer, Ke said he wished to thank Prasnikar for his service.

“Moving forward, Asko will maintain its premium position and continue to remain an Agency brand,” Ke said in the statement.

“Longer term, Asko will invest in new products and invest in our brand to strengthen its position from premium into a luxury segment appliance offering. All of Asko’s current production will remain in the European region and Asko products will be positioned at the top end of the Hisense Group of Companies.

“Hisense has committed to run Asko independently and will continue to invest in cutting-edge technology.”