As Australia’s largest influencer community, we know how to talk and share

Here at Social Soup, we work with influencers of all shapes and sizes. Whether you have a large group of peeps you catch-up with regularly or thousands of Instagram followers; we have projects for you. When you join the Social Soup community, you’ll be the first to hear about the most exciting new products and experiences. From wine launches and gym trials to the latest shampoo and pizza, all our Soupers (both large and small) are directly involved in shaping the products they care about. Plus, our influencers get to try stuff out before anyone else. #awesome

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Stuff we’ve Souped

Just a few of the great brands we’ve helped launch and improve

Nutella

Soupers were challenged with trialling Nutella in ways, and asked to host breakfast get togethers with Pancakes and Nutella.

Dyson Cool Fan

Lipton Ice Green Tea

Lipton Ice Green Tea quenched 1,125 people’s thirst. Each person received a bottle of each of the three refreshing flavours along with cups and sheaths so they could conduct a blind tasting with their friends or work-mates.