The command, yelled over the telephone by Gregorio de Falco, captain of the coast guard to Francesco Schettino the Commander of the Costa Concordia Cruise Ship, has become famous… and it has gone viral. The slogan has become a symbol of the disaster and you can find in on Facebook, Twitter and now you can buy a t-shirt with the phrase: “Vada a bordo, cazzo!” = Get back on board, “…..”! (“cazzo” is slang for the male sexual organ but it is commonly used to emphasize something; the sentence is equivalent to “Go on board, damn it.”) The apparently negligent and irresponsible behavior of Capt Schettino, who is said to have steered so close to the island of Giglio in order to wave to a friend on shore causing the ship to run aground, is prompting new soul-searching in Italy.