The most successful businesses in the world aren’t necessarily the largest or “the best” ones. They’re the ones that a large enough segment of the public associates with a specific idea. That idea is related to their product, service, or area of competence. They way...

LinkedIn currently has around 414 million users: 78% of them say they use the platform to keep abreast with industry news, and 73% use it to discover new ideas in their profession. Once a central market for recruiters and job seekers, the platform has now evolved to...

If you’re a solopreneur, then you are your business. Customers aren’t just buying the services you provide; they’re buying what you represent, based on their response to, or relationship with, your personal brand. That means, building and maintaining a favorable brand...

A Must-Read for Every Growing Company Thinking about successful companies, you might wonder: What did they do, and how did they do it? Rebranding can be risky, but at some point, you just have to look at the facts. Maybe your branding has fallen flat—not getting the...