LOS ANGELES--(BUSINESS WIRE)--In celebration of the most popular time in college basketball, HOT
POCKETS® brand sandwiches is teaming up with four of YouTube’s most
popular personalities to launch the HOT POCKETS Sandwich Showdown. SMOSH,
The Warp Zone, Brittani Louise Taylor and Taryn Southern will
square off against one another in a musical competition beginning March
18.

In the bracket-style music video competition, each team will go
head-to-head as they sing about what they think makes HOT POCKETS
sandwiches so good: the premium meats or the freshly baked crusts. SMOSH
and The Warp Zone will face off to win the chance to
represent #TeamMeat, while Brittani Louise Taylor and Taryn
Southern duke it out to represent #TeamCrust. The video with the
most votes from each team will be selected to represent their side in
the final round. Fans can check out the music videos and cast their vote
by visiting www.HotPockets.com/SandwichShowdown.

“We are thrilled to be working with these talented YouTube stars to
launch the HOT POCKETS Sandwich Showdown and are eager to reveal their
music videos during the most popular time in college sports,” said HOT
POCKETS brand manager Bob Bryan. “We love engaging with our fans online
and know they will really enjoy this unique showdown where they can
rally around their favorite competitors, so we can’t wait to see who
they decide as the winners of this lyrical battle.”

HOT POCKETS brand sandwiches teamed up with Defy Media to develop and
launch the HOT POCKETS Sandwich Showdown. Defy Media owns and operates
top ranking brands on the web and YouTube, including SMOSH and The Warp
Zone. HOT POCKETS sandwiches is leveraging Defy Media’s talent and
massive audience reach to create excitement around its product offerings
and to support this unique program via an integrated marketing campaign.

“We’re pumped to put our own musical spin on the HOT POCKETS brand for
the ultimate Sandwich Showdown,” said SMOSH’s Anthony Padilla and Ian
Hecox. “This is going to be a delicious lyrical competition like you’ve
never seen and we can’t wait to face-off and let our viewers decide
which one of us reigns supreme.”

For 30 years, HOT POCKETS® and LEAN POCKETS® brand sandwiches have
provided hungry consumers a delicious any-time meal or snack, making it
the hottest frozen sandwich across America. Made with savory premium
meats, new buttery seasoned crusts, and real cheese, HOT POCKETS
pioneered a new category of frozen sandwiches and snacks, which were
acquired by Nestlé in 2002. Available in grocers’ freezers, the
Irresistibly Hot® sandwiches have evolved into an iconic American brand
that’s become a staple in American pop culture, and are perfectly
portioned to be nutritious and delicious. Visit us at hotpockets.com and
leanpockets.com.

DEFY Media is the definitive media company for the digital generation,
formed by the 2013 merger of Alloy Digital and Break Media. The merger
united two companies with strong legacies and expertise in creating
influential and culturally significant entertainment properties for
12-34 year old consumers. DEFY Media creates some of the most popular
content on the internet under its leading portfolio of brands, including
Break, Clevver, Made Man, SMOSH, Screen Junkies, The Gloss, and The
Escapist, together reaching over 125 million consumers monthly through
owned web, YouTube, mobile, social, and emerging OTT platforms. The
world’s top brands partner with DEFY to build immersive advertising
solutions that deliver unparalleled access to this influential audience.
With uniquely integrated capabilities in content development, studio
production, distribution and promotion, DEFY Media is built for content
delivery in the digital age. The company is further leveraging the power
of its creators and brands with extensions into merchandising and both
television and feature film, where it is a producer of The Hustle
(Fuse), The Devil Inside (Paramount) and The Pete Holmes Show (TBS),
among others. Please visit us at www.DEFYMedia.com.