Creative brief

Business Name

Techne, Techne IT or Techne IT Solutions (Customers use all 3, website is www.techne.be)

What does your company do?

We provide SMB companies with innovative IT advice, IT services (such as installation, configuration & support of servers, firewalls and all other hardware, support onsite and by telephone).

We provide all these services so that our customers can focus on their core business, keep a competitive advantage thanks to a stable, efficient, secure and flexible IT based solution.

We lower costs and increase productivity. All our solutions are tested and certified.

We always provide several possibilities so that our customers have the freedom of choosing.

As a company we want more than just being an IT Services provider, we want to add more value than anybody else and help companies grow their business using the right technology and welle trained, certified engineers.

Do you have an existing tagline or tagline(s) that you've previously used?

Big in Small Business//Network Solutions//Worry-Free IT

What is your industry?

Other

Describe your audience

We work for Small and medium Businessess (no more than 100 users), most of our businessess are between 5 and 25 users.

We don't work for a vertical market but for a lot of markets, our strength lies within the technologies used in Small and Medium Businessess.

What 3 things do you want your tagline to communicate to your audience?

List the taglines used by your top three competitors

What character, tenor or spirit do you want to convey?

Young, Business-Like style, colors blue

Are there any words or phrases you especially like or hate?

I don't want a technical tagline, our customers don't seek technical stuff, they want solutions.I don't want any negative words (words that focus on the negative) in the taglineI don't want the sum of our services, I want a tagline that's based on feelings/emotions

List your favorite taglines

Rethink IT, grow your businessWe provide you a good night of sleep

Do you want to include additional info?

We already have a website (content needs changing) but that way you can see the style.In attachment you can find the logo is it now.We'd like to have a handwritten letter type underneath the logo so that there's a contrast between TECHNE IT and the text you'll provide