The project justification is one of the most crucial parts of a proposal. You can use it to convince the potential donor that your project is of ultimate importance for your community
and elucidate the ways in which, by developing this project, you will
consistently achieve your set goals (social, economic improvement or the
resolution to a specific problem). Research
the issue your project addresses in depth. Identify the causes of the
problem and, if possible, list the ways in which other projects have
already successfully addressed similar issues. Once you have this material, write in simple words what your project is about and what your main goal is (remember to set achievable and realistic goals for your project!).List the three main factors that are causing the problem you address. Let’s say your project is about training a group of 10 unemployed young people to edit documentaries: explain that local schools and university
curricula do not provide such training, that the closest training
centre is two hours away, and that there are no professional
video-editors in your community. Explain why you think this project is
ultimately important and for whom. Remember to clarify how through the development of this project your target group could consistently improve their skills,
life expectations, or quality of life. For instance, find information
about the employability of video-editors in your area. Look up, in job
centres or adverts, existing trends in the market and make a strong
case for these trained young people to increase their possibilities of
finding the job they really want.It is important to link your project with the reality of your community. Write down how you came up with the idea
by recounting facts or experiences you had that drew your attention to
this problem. If possible, add other voices. For instance, and referring
to the example above, if you once met a young woman who
wanted to become a film-maker, but had no way of learning the basics of
video-editing, briefly recall her story. In this way, the donor will
get a sense of the importance of your project in the community and the
extent to which its development will benefit real individuals. Once
you have all these parts, take your time to create a consistent and
organic narrative. Start with a simple sentence summarising the main
goal of the project. Add a paragraph about the reasons at the root of
this problem. Briefly explain how is your project intervening to solve
said problem. Draw on the success of similar initiatives to strengthen
your own proposal and explain how this project will concretely benefit
improve the life of members of your community by inserting life stories
in your narrative. Remember that a successful proposal is written in a
clear, simple, and engaging way. Accordingly, avoid repetition,
rhetorical questions, and complex phrasing. Write simple sentences that
make concrete points. This will convince the donor that your project is
feasible and that it answers to specific needs of your community. Also,
to set concrete goals will enable the donors to monitor the implementation process and evaluate the final results.