Vitalicious, the market leader of innovative “vital and delicious” baked goods is announcing the launch of Strong & Gentle Coffee. A special blend of the finest Arabica coffee beans, Strong & Gentle Coffee provides bold flavor without being harsh on the stomach. Strong & Gentle Coffee beans contain the lowest, naturally occurring acid levels available and are slow-roasted to maximize flavor and further reduce acidity levels.

The perfect complement to Vitalicious’ healthy and delicious 100-calorie baked goods, Strong & Gentle Coffee is roasted, blended, and quickly packed to optimize freshness and flavor. Available in Regular or naturally Caffeine-Free, both blends are low in acid and gentle to the digestive system while retaining a full-bodied taste. Furthermore,

Strong & Gentle Coffee offers gourmet quality without an expensive daily trip to the coffee shop. Containing three to five times more antioxidants than even green tea, Strong & Gentle Coffee also provides a host of healthy benefits making it a wholesome companion to Vitalicious’ line of 100-calorie, vitamin and mineral-rich baked goods.

“We’ve created coffee that’s delicious, healthy and convenient— plus it’s a great alternative to those that are harsh on the stomach,” explains Aryeh Hecht, president of Vitalicious. “And what goes together better than coffee and a muffin? Vitalicious now offers everything you need to bring your own breakfast without sacrificing taste or health.”

Strong & Gentle Coffee has an SRP of $11.80 and Strong & Gentle Caffeine-Free Coffee has an SRP of $12.80 for a 16 oz. package. Both are available at www.vitalicious.com.

About Vitalicious Foods Inc.

Founded in 1999, Vitalicious Foods Inc. is the market leader of innovative “vital and delicious” baked goods that promote a healthy lifestyle without sacrificing taste. First to market with 100-calorie servings, Vitalicious continues to lead the way with a holistic approach that maximizes satisfaction with minimum calories. With products that are low fat, high in fiber and packed with nutrients, Vitalicious is the only company that provides a unique triangle of need-satisfaction (All-Natural ingredients + Nutraceuticals + Weight Management). Vitalicious creates and sells a variety of unique, healthy, value-added baked goods under the VitaMuffin™, VitaTops™, VitaBrownie™, VitaCake™ and VitaMuffin Mix™ trademarks. Vitalicious products are sold at stores nationwide and at www.vitalicious.com