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Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

THE DIP BLOG by Seth Godin

All Marketers Are Liars Blog

Mentoring, platforms and taking a leap

How much support does someone need (or get, or deserve, you pick) before they ship their art?

The fearful lizard brain demands reassurance and coaching and even a push before it is quiet enough to permit us to do the difficult work our economy demands, before it will allow us to create art that changes others.

So it's logical to wonder how to build systems that encourage legions of people to find that reassurance, and it's encouraging to imagine that we could build a school or a coaching program or other external forces that would create more artists.

And yet most mentors and coaches and teachers will tell you that few of their students ever do, not in comparison with their potential. A few break through and change everything, and we celebrate them, but what about everyone else?