Description

Description

"The home laundry products market is estimated to grow. While detergent dominates the market, the wide array of features and innovations offered in the laundry care segment largely contributed to category growth. Offering products that effectively, yet safely, clean all fabric types could be an opportunity for brands to post stronger gains."- Olivia Guinaugh, Home & Personal Care Analyst

This Report looks at the following areas:

Declining ownership of washing and drying machines can challenge market

Older adults take routine-driven approach to shopping

Laundry behaviors limit the need for starch and sizing products

Parents are prime target for laundry products

Scented features continue to be key, especially for younger adults

Positive perceptions toward specialized products could boost sales

What's included

What's included

Databook

Executive Summary

Infographic Overview

PowerPoint Presentation

Report PDF

Previous Editions

Table of contents

Table of contents

Overview

What you need to know

Definition

Executive Summary

Market Overview

Figure 1: Total US sales and fan chart forecast of home laundry products, at current prices, 2013-23

The issues

Declining ownership of washing and drying machines can challenge market

About the report

This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.