A Weekly Dose of Marketing Tactics For Accountants

According to BJ Burns and Scott Jeffrey over at Cult Branding, there are 52 types of marketing tactics.

Okay, they pulled the number 52 out of the air, and they are actually talking about tactics, but who cares?

Now the folks over here at Practice Builder Publishing being the purists that we are try to keep our minds clear about what is Strategy and what is Tactics, and how both of them form a circular logic with your Business Model. You can follow along with our Tuesday blog post under Tips You Can Use as we teach you how a sole practitioner can build a business model that works, select the right strategy for that business model, and then the right marketing tactics for that combination of business model and strategy in our Rainmaker Marketing Protégé Course.

Whew! That’s sort of long winded.

With the Rainmaker Marketing Protégé Course getting a new lesson released every week for the next year, I thunked that it would be really cool if I could speed up getting to the accountancy marketing tactics material that folks generally want, without having to understand if it is a tactic that fits with their business model or not. And, whether or not they actually have a business or marketing strategy.

So, building off the work done by BJ and Scott, it seems like a good idea to introduce ‘A Weekly Dose of Marketing Tactics For Accountants.’ Today we get an orientation. Next Wednesday, we start working our way through BJ and Scott’s list of 52, with some examples that fit with accounting marketers. and maybe even a few of our own recommended tactics. And the, we continue with a new tactic each Wednesday until we run out of ideas, or the industry suffers an upheaval and it takes us a bit of time to adjust.

BJ and Scott’s list starts off with one of my perennial favorites, Cause Marketing, sometimes referred to as Affinity Marketing.

I claim Cause Marketing as a perennial favorite because of my experience way back at the start of the 1980’s, when I learned I didn’t want to be in the tax preparation business. The campaign was such a success that in the short span of three years, I went from two or three hundred manual returns to just under thirteen hundred.

Did I mention that was when I was doing the work by hand? Yes, I was entering the completed returns into a datasheet and taking it to a data center where it was keypunched and laser printed so I could look as cool and spiffy as the big boys, but I repeat, it was manual preparation.

So, as you go through this list of tactics, feel free to let me know which ones you want to hear about early on, and maybe why. Just click on the name (it’s a link) and it should pop up your email client with an email sent to set up your Daily Disgest newsletter subscription and another to tell me which tactic you want to hear about first and why. That’ll give me an idea of what some of the basic nuances I need to tell you about are.

Okay, I triple checked the list, and only found 51. Seems like BJ and Scott were only playing with a deck of 51, (Maybe they were listening to the song.) But then, it seems I also lost one, so we’re down to 50 That’ll still keep us busy.

Seeing as how some of the tactics are a bit repetitive, and some don’t lend themselves well to marketing accounting or tax services, we’ll play with them, and give you some that really do.

So, pick the ones you want and click on the name to send us an email and we’ll start getting some tips pulled together.

P.S. Think I'm full of B.S.? Maybe you ought to let me know what you think. Plop your comments in the section down below the related articles and let me know what you think.!

P.P.S. Got questions about products and services I talk about, the terms of service, privacy nd all that stuff related to Practice Builder Publishing? Click Here to read the fine print.

Join over a half dozen accounting practitioners like yourself that like us on Facebook, plus join over 7 fast growing practitioners by joining our private Practice Builder Publishing Facebook Members Group! (Like those numbers? I just made them up. The group is small, but the advice is huge. Join now, while you can get in for free.)
Share your experiences, and pick our brains.