Tag: testing

Those of us working on the direct marketing side of CRM love our data. So whenever we find a new snip of data, we try to find ways to use it to add color to our analyses. Klout is especially tempting since it speaks to that whole social CRM thing which we’re all buzzing about but which no one has quite figured out. Yesterday, Esteban Kolsky of destinationCRM.com called Klout…

You know you’re in trouble when the client tells you that they don’t like their control creative, but haven’t been able to beat it in testing yet. They’re looking to you with hope in their eyes. You’re looking at their creative, which features a cartoon horse*ostensibly using the product. The product was targeted at a mostly female audience, and the image implied that they too could look as good as…