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Theme park way out lies in the combination of local traditional culture and fashion elements, the deep meaning of excellent culture and core value and brand may be passed to tourists on leisure entertainment and the dual identity of socialist core values

In recent years, Chinese enterprises have devoted themselves to the development of theme parks, and the extensive development of speed and quantity is the main goal, so that there are many deficiencies in the "software" of Chinese theme parks.The lack of polishing of products is a direct cause of some theme park revenue less than foreign theme parks.

According to the disclosure, in the nearly 30 years since the opening of the first theme park, shenzhen "splendid China" in 1989, some 2,500 theme parks have been planted in China.Among them, there are about 300 invested in over 50 million yuan.

Theme parks are an important basis for modern tourism.In 2020, according to the world tourism organization, China will become the world's largest tourist destination, to attract international tourists each year 140 million people, accounting for 8.6% of the total global international tourists, and theme park sales will total $12 billion, up 367% from 2010, the average daily number of visitors will be more than 330 million people, will become the world's largest theme park market.

Undoubtedly, China theme park has a broad market prospect.Nearly ten years, the rapid rise of China theme park and blowout development situation, preparation, construction, built around the theme park, type diversity, entered into a large theme park development in the new period.

Meanwhile, the structural contradiction between supply and demand of industry still exists.In addition to a few top-ranked theme parks, the scale, quality and management of small and medium-sized theme parks scattered throughout the country are relatively low.It is reported that 70% of the 2,500 theme parks are in the red, and only about 10% are profitable.To this, the expert thinks, the theme park on the Chinese excellent culture and integration ability of mining is still weak, with high quality planning and long-term development ability of theme park are rare, homogeneity, low culture, the less planning problems become the most common problem of theme park.

Theme parks shoulder the important mission of cultural supply, shaping local cultural brands and building cultural power.The theme park is highly connected with culture and patriotism, and is a platform for cultural transmission and display.The lack of local traditional cultural background and features is the highlight of many theme parks.The theme parks in many places are not duplicated, but imitated and even copied the "Disney" model.

In the face of fierce competition, many theme parks have reduced prices.From the point of development trend, the theme park way out lies in the combination of local traditional culture and fashion elements, deep meaning of excellent culture and core value and brand, effective transfer form tourists on leisure entertainment and the dual identity of China's socialist core values, the theme park, can go further.