Some women also opt for a mask on days when they haven't worn makeup.在日本，用白色医用口罩遮挡脸的大部分是很常见的景象，人们戴口罩是为了避免感染疾病、阻挡花粉，有时仅仅是为了脸部保暖。有些女性也在素颜的时候选择戴口罩。"Since I wasn't judged by my appearance, I think I was able to be more outgoing with women," said 28-year-old Yasumasu Kishi at a weekend speed dating event for 19 men and 18 women.28岁的岸康增参加了一场19位男士、18位女士参与的周末速配活动，他说：“因为不以长相作判断标准，我想我能在女性面前更开朗。”Dating services are booming in Japan as young people shy from tying the knot.

The marriage rate has plunged by 50 percent over the last 40 years, from 10.1 per thousand in 1975 to 5.1 per thousand in 2014, according to a Health Ministry survey.因为年轻人对于结婚这件事很害羞，使得婚恋服务在日本相当繁荣。根据日本卫生部的调查，在过去40年里，日本的结婚率下降了50%多，1975年的结婚率为1.01%，到2014年为0.51%。Young people brought up in the digital era find face-to-face encounters daunting in ultra-polite Japan, while long work hours add still another hurdle.