AT&T is all smiles again, as it announces a quarter in which it managed to sell 9.4 million smartphones. It nearly doubled handset sales from Q3 and managed — perhaps unsurprisingly — 7.6 million iPhone activations, with the majority being Apple’s latest flavor of phone. It looks like the loss of its exclusivity tag hasn’t hurt its sales, with Ma Bell quick to note that it sold far more iPhones than its Big Red rival. Total consolidated revenues were up $1.1 billion from last year, that’s a 3.6 percent increase and it’s up just over $1 billion from last quarter. However, due to the failed T-Mobile acquisition (and the subsequent pay-off) net income was a loss of $6.7 billion, with $4.2 billion of this going to its previously potential partner. Aside from bumper smartphone sales, AT&T’s attributed its revenue increases to a year-on-year increase in wireless subscriptions in all their forms — including wireless internet. An additional 208,000 AT&T U-verse TV subscribers has tipped the viewer count to 3.8 million. See AT&T’s own take on its results below.

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Digital Consigliere

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.