Category Archives: Shop

“Having Trouble STICKING with the Paleo Diet?”

WARNING!There’s JUST ONE REASON you might fail on the Paleo Diet and it has everything to do with your ability to make delicious food, FAST.

But now, with this stunningly simple cookbook I’ll show you how to cook savory, mouth-watering meals in minutes for some of the busiest Paleo eaters in the world…

Fellow Paleo Friend,Let’s get serious for a second…

You’re here because you already know that the Paleo Diet is a great thing.

We both know that there’s no other diet on earth that delivers so many across the board health benefits WITHOUT calorie counting, hype, gimmicks or anything like that.

In Fact, Paleo Is Not Really a “Diet” At All!

It’s really a return to the type of eating your body naturally craves and was designed for. And that’s why it works. It’s based on how we humans evolved for literally millions of years.

And takes us back to our origins. A time when nobody got fat. When we were all strong, lean and had boundless energy. And when there were no degenerative diseases.

Virtually Every Health Benefit Under the Sun Can Now Be Yours!

As I’m sure you’ve heard, countless individuals around the world have turned to the Paleo Diet and way of living in order to regain their health, energy, vitality and power. Just a few of the benefits user report are:

Leaner, Stronger Muscles

Increased Energy

Significantly More Stamina

Clearer, Smoother Skin

Weight Loss Results

Better Performance and Recovery

Stronger Immune System

Enhanced Libido

Greater Mental Clarity

No More Hunger/Cravings

Thicker, Fuller Hair

Clear Eyes

And So Much More!

In fact, when you toss all the false nutritional info out there aside and finally get back to your roots, there’s really no part of your health and body that DOESN’T get better in some way.

And that’s why the Paleo Diet is by far the fastest growing eating trend on planet earth. Because the results speak for themselves.

Maximum Nutrition, Minimum Interference!

The Paleo Diet and similarly, the Paleo Recipes you’re about to discover work by two fundamental principles:

1. Put maximum nutrition INTO your body… and…

2. Reduce or eliminate toxins and “interference”.

The first one is obvious. Natural foods from the plant and animal world especially when organic and untouched by the horrors of modern food production and manufacturing are loaded with essential nutrition.

The second principle is just as fundamental, but less apparent. It means that when we avoid toxins hidden packaged/processed food… and the many hidden toxins in commercial meat, fruits and vegetables…

Our bodies begin to clean out and detoxify. This allows our cells to expend less energy in actually fighting off foreign substances and more on rebuilding, growth and rejuvenation.

The result? We look better, feel better, and perform better.

Imagine seeing and feeling more positive changes in your body and health than most people see in years of other “diets”? It happens all the time…

Because you’re finally getting all the vitamins, minerals, protein, fats and low GI carbohydrates that maintain the health of every organ in our body.

There’s only one little problem…

Why Most People Fail to STAY On the Paleo Diet

Now, given the amazing results and all the buzz about eating this way, you’d think it would be a breeze to stay on it, right?

Well, for some it is. But not all. Because unfortunately, most of the advice out there like “eat like a caveman”… or just “meat and vegetables” gives you no real instructions for how to do this diet properly.

So what happens? You get bored eating the same thing everyday… frustration goes… and then you quit.

But it doesn’t have to be that way! PaleoHacks already provides the very best community for supporting and encouraging each other with cutting-edge info and truths about the Paleo Diet.

And now, for the first time ever…

I’ve Partnered With The World’s Biggest, Most Active Community of Paleo Enthusiasts

To Bring You All Its Most Delicious, Most Savory Recipes!

Sure, cookbooks from a top chef are nice. But what if you had one from a respected chef (yours truly!) AND hundreds of living, active, healthy paleo experts?

Well, that’s exactly what you get with the PaleoHacks Cookbook. It’s a beautiful, xxx-page, full-color cookbook you can use on your computer, tablet or print and take with you anywhere.

It is the ultimate guide for making the Paleo Diet amazingly good-tasting, fun and full of the variety that not only makes you healthier but also satisfies your taste buds and cravings.

It’s every you could ever want in a guide for how to eat properly the Paleo way without compromising taste or convenience.

As you might guess, each and every recipe contains NO:

It’s all real food you’ll find on the outer edges of the supermarket including a variety of meat, vegetables and the occasional addition of nuts and seeds.

That’s it and yet you won’t believe the types of recipes that are possible…

Eat Rich, Juicy, Mouth-Watering Meals that Make Your Friends Jealous…

Just imagine, while all your friends are counting calories – suffering through yet another miserable diet… or worse, they’re ignorant and eating random/processed food that’s aging them at warp speed…

… YOU will be dining on some of the tastiest dishes you’ve EVER had. Like these.

You’ll also get some bonus meals from our Special Recipe Categories

Recipes for the 21st Century Hunter Gatherer

Chocolate

Capsicum Sandwiches

Noodle Recipes

Paleo Eating for Modern People

Paleo Breakfast Recipes

Foccacias

Yes, it’s hard to believe these are actually on any “diet” – but again, Paleo is not really a diet at all.

And if eating foods like this on a daily basis wasn’t enough, you’ll be getting slimmer… more energized… have better muscle definition… sick less often… your mood will be better… your skin brighter… and so much more!

Still wondering if this is for you?

The PaleoHacks Cookbook Is for ANYONE Serious About THRIVING on the Paleo Diet – For Life!

Yes, the recipes in this book are universally healthy and whether you’re a stay-at-home Mom, an elite athlete or a busy exectutive.

Remember: when you consume foods we as humans have evolved to eat and you cut out the “modern” foods that don’t mix with our genes and DNA…

You trigger a wave of rejuvenation throughout your body one that’s visible on your midsection, your muscle tone, skin, hair, face and much more.

This is just one reason why so many people from all walks of life are turning to the Paleo diet because it produces results without the oppressive, tasteless foods and portion or calorie control you find on most diets.

The only trick the secret to truly making the Paleo diet work is being able to make a variety of meals that taste good to you… so that you never get bored and always feel great about what you’re eating.

That’s what’s possible when you incorporate my exclusive tips and recipes combined with the PaleoHacks principles covered throughout this pages of this book.

It’s How the “Rich Get Richer”… With Food

For proof, just look at the side of this page and read from the countless people enjoying our tried-and-true paleo recipes… there is nothing else like this, quite simply, because there’s no other community quite like PaleoHacks!

And when you get your copy of our PaleoHacks Cookbook – TODAY – you will be eating healthy meals that do not result in you eating bland, boring or tasteless foods…

You will be quickly cooking with fresh ingredients that provide the ultimate range of delicious flavors that will have anyone rushing to the kitchen to eat your next meal. And that’s true whether you’re a pro, or a total novice in the kitchen!

It doesn’t matter. The food prep secrets we teach you are fast and simple, designed by many in the community who have been doing this diet for years and know how to make amazingly good meals without taking forever or breaking the bank.

This is the single best way to eat “rich” foods, and yet get so many benefits and therefore richer in terms of your health.

You’ll even learn how to cook “paleo desserts” that aren’t overloaded with sugar, cream or flour…

Proven Recipe Categories That Ensure You Never Have to Eat a Boring Meal – Ever, Again!

The PaleoHacks recipe book covers all categories, with well over a hundred step-by-step recipes (nearly 200 when you include the bonuses!)

And every single recipe within the following categories will excite your taste-buds and have you cooking an easy three course meal:

Snacks

Meatincluding fish and chicken

Soups

Salads

Omelettes

Desserts

Plus, there are a variety of “special” categories that help you indulge in sandwiches… chocolate… pasta… traditional “breakfasts” and so much more all 100% in accordance with Paleo principles!

As you can see, I’ve gone to great length so that you have EVERY possible dish, and EVERY possible way to make this diet delicious, with plenty of variety each day.

The PaleoHacks Cookbook Is So Simple, Even a
6th Grader Could Use It!

From the outset, I make everything as easy as possible and assume no prior cooking experience or talent. Nothing is left to chance.

I actually walk you through each and every recipe, point by point, until your dish tastes amazing and looks fantastic on the plate.

You’ll get:

Simple, Easy, Amazingly-Yummy Paleo Recipes

With a wide variety of easy-to-make Paleo-friendly meals that will get rave reviews from friends and family every time!

Clear Directions Anyone Can Follow

There’s no guesswork, we walk you through each recipe with 100% crystal-clear detail, making SURE you’re able to prepare the dish

Absolutely Everything You Need

..to follow the healthiest diet in the world and to start achieving the health, energy, vitality and weight loss results you want!

To Further Speed Your Success and Results with the PaleoHacks Cookbook, We’re Also Giving You Bonus Gifts Worth $135 Absolutely FREE!

As a special one-time offer for anyone who buys on this page now, we’re also going to throw in free of charge five powerful Paleo manuals that take your results to the next level.

These manuals help combat two biggest reasons why people don’t get the start they need to stay on the diet…

1. They don’t have the initial momentum needed to keep them on the plan until the amazing results become apparent… and

2. Social gatherings and eating at restaurants either become a downer, or they “cheat” which leads to guilt and frustration and ultimately to giving up…

Well, not anymore!With these guides, you’ll explode right out of the gate and become absolutely confident and savvy at all things needed to thrive on the Paleo diet including…

$27

The PaleoHacks 30-Day Jumpstart

Don’t want to wait? Want to get started getting the health results you want immediately? Then this Jump Start guide is for you.

This jump start guide will get you started on your Paleo Diet journey, and make sure that you are able to actually make a permanent, positive change in your health.

With this guide, the struggle to reach your health goals will end. When you pick the right foods and approach your health properly, your quality of life – from your energy levels, happiness, sex drive, and more, will improve.

So if you want to dive right in and get going as fast as possible, make sure to read this bonus.

$27

The Paleo Foods and Paleo Fails

One of the biggest complaints people have about the Paleo Diet is that there is a lack of food choices. Well let me tell you – with this program you will NEVER have a lack of choices. Just from expanding vegetables alone, you add hundreds of delicious meal combination opportunities.

With this food guide, you’ll have a complete list of foods to choose from, and open up new delicious meals for you to eat!

This guide will give you:

The complete list of healthy, delicious paleo foods

A list of foods and their seasonality (so you know which foods are fresh any time of the year)

Your Paleo Shopping List – so you know exactly what to get at the store

This guide is worth the price of the cookbook alone – but it’s yours FREE with your copy of the Paleohacks Cookbook.

You’ll also get our favorite

$27

Eating Paleo at Restaurants

As you go through your Paleo journey, inevitably you’re going to go out to eat. Instead of struggling to pick the best paleo meals on the menu, we’ve created this guide to show you how to eat at restaurants without any issues.

This guide will show you:

How to eat at restaurants and stay Paleo

Sample meals you can order at restaurants
(delicious AND available almost anywhere)

How to avoid foods that secretly have gluten or dairy in them
(And how to ask your waiter to make sure they don’t mess up!)

By the end of this manual, instead of potentially dreading going to restaurants and staying Paleo, you’ll look forward to it.

And that’s only the beginning, you’ll also get

$27

The Paleo 4x Cookbook

If you hate spending time in the kitchen, and just want to get in and out with a delicious, paleo friendly meal, this cookbook is filled with recipes that use JUST 4 INGREDIENTS. These recipes include some from the most experienced eaters in our Paleohacks community.

This book will give you:

65 easy, quick paleo recipes that you can cook anytime

Your freedom back – you’ll save hours and hours in the kitchen.

The end to struggling for ideas to create quick healthy meals – you’ll never be at a loss for what to make in the kitchen.

Last but not least, you’ll also get instant access to our

$27

One-Month Paleo Meal Plan

In this final free guide, we’ll give you our entire meal plan with 125 delicious recipes from the Paleohacks Cookbook. Whether you’re just getting started or a seasoned veteran, this guide will show you exactly what to eat and how much to eat. You just choose when you want to eat it!

With this guide – you won’t have to think at all when it comes to the Paleo Diet – everything will be laid out in front of you in easy, simple to follow steps.

To Sum It All Up

You Get

The PaleoHacks
Cookbook

Over 125
Mouth-Watering Recipes

The PaleoHacks 30-Day Jumpstart

To help you get going immediately!

The Eating Paleo at Restaurants Guide

So you can still eat out and have fun!

The Paleo Foods and Fails Guide

All the healthiest Paleo
foods + shopping lists!

The Paleo 4X Cookbook

How the “pros” often eat each day!

And The One-Month Paleo Meal Plan

So you always know what to eat!

Overall, we could easily sell these items individually for $27 each, or charge over $150 for the entire package.
But you won’t pay $150 or $100. Not even $50…

Act fast! Your discount expires when the timer runs out…

14:20

Click The “Buy Now” Button To Receive Your Pre-Sale Price Of Just $12.95 PLUS All The Bonuses (Worth Over $97!)

Act fast! Your discount expires when the timer runs out…

14:20

OUR RECENT CUSTOMERS:

CHRISTINA G, NY, US

BONNIE R, BC, CA

JOHN R, VIC, AU

JUDITH B, AK, US

CAROLYN C, CA, US

SHARON R, IL, US

LAURETTE L, AL, US

CAROL A, MT, US

CAROL A, MT, US

NICOLE B, QC, CA

ANA B, NM, US

SHARON S, PA, US

WILLIS B, CT, US

LINDA W, NC, US

LAURA G, NY, US

JENNIFER G, TX, US

GEORGINA C, , GB

BILL C, TN, US

Become a “Paleo Pro” In the Kitchen… In Just 60 Days,
Or Your Money Back!

Now, I won’t insult your intelligence by suggesting that you’ll love every recipe in the book, or that it will make you look like a supermodel or bodybuilder overnight.

But what we will say is that in all the years I’ve built and worked as a chef and with this community… together,, we’ve helped thousands prepare food and thrive with this diet and way of life and we believe you will be no different.

So our guarantee to you is this: The PaleoHacks Cookbook must make preparing meals more easy… more delicious… give you more variety on the diet… and help you experience the many health benefits of Paleo (from weight loss to enhanced mood) much more quickly… or your money back.

This isn’t one of those “no questions asked” generic guarantees most companies offer you and hope you forget about because we stand by the results this program produces.

If you don’t experience these results in the first 60 days, simply email us and we’ll immediately refund every penny you paid no questions asked.

You Already Know Paleo Is for You…

Are You Willing to Spend an Hour and a Few Bucks So You Can THRIVE On It?

When you download your package now, you get:

The PaleoHacks Cookbook – Over 125 Full-Color, Mouth-Watering Recipes

The PaleoHacks 30-Day Jumpstart

The Eating Paleo at Restaurants Guide

The Paleo Foods and Fails Guide

The Paleo 4X Cookbook

And The One-Month Paleo Meal Plan

Worth a grand total of at least $162, yet you pay

only $12.95That’s $150 off! What are you waiting for?Now that you know how easy and delicious Paleo eating can be…

And now that you’ve seen what a difference it can make it your health…

And especially since you know how important it is to get healthy and fill your body with nutrition as more and more corporations strive to mess with our food from preservatives to GMO and worse…

Let’s Move Forward Together!

Armed with the information in this letter, you can …

1. Choose to spend just a few minutes each day learning to prepare these amazingly satisfying Paleo recipes that you’ll master and use for life to get healthier, more energized, slimmer and stronger… or…

2. You could try to just learn everything on your own a serious mistake, in my opinion: Especially since your purchase of the PaleoHacks Cookbook is fully guaranteed!

Why not let me show you every amazing Paleo recipe I know how to make?

I hope you’ll choose to join get started with this priceless resource that the Paleohacks team has created…

Use it daily to get healthy and love what you eat (even as others around drool and doubt that you’re on a “diet”)…

And experience the best health of your life in 60 days or less starting today.

I know you’ll make the best choice and I look forward to welcoming you aboard!

Click The “Buy Now” Button To Receive Your Pre-Sale Price Of Just $12.95… PLUS All The Bonuses (Worth Over $97!)

Here’s to cooking healthy, paleo recipes!

Yours Sincerely,

When you ditch bread, pasta, rice, refined cereals, sugary foods, preservatives and additives… everything changes. Remember, those so-called foods were NOT part of our diets thousands of years ago and not coincidentally, there were no incidents of heart disease, cancer, obesity, diabetes and other conditions.

But there is a solution, because there is a way to eat an old-fashion diet that promotes good health, high energy, weight loss and disease prevention. The best part is, it is the easiest and simplest approach to healthy eating you will ever come across and it is one you can maintain over your whole lifetime while enjoying every moment.

Why risk getting sick or suffer through diets filled with rules and boring meals… especially when you now have a way to eat the best tasting food ever and feel amazing while doing it!

Just click the add to cart button below and download your copy of the PaleoHacks Cookbook right now and start truly enjoying food!

It’s The Best Selling Book For Getting Started With Paleo

From Paleo dieters Miley Cyrus to Jeb Bush, and for millions (and growing) of people in between, Paleo is sweeping the nation. But how do you get started? That’s where your free limited edition of this New York Times Best Selling book on how to start a successful Paleo journey comes in.
Grab a copy now while they last and guarantee that today is the first day toward a future where you’ll be eating delicious, full meals all while losing weight, improving your health, and increasing your energy level.

Start Looking and Feeling Great Today…

Read Other People’s Stories Below…

Shannon Keating

Before Paleo, all of these supposedly healthy foods weren’t making me feel healthy. I was always hungry and unsatisfied after meals.

Tim Bauer

I started doing Paleo because I was out of control. I weighed almost 450 pounds. I was miserable. I was depressed. Today, I have never been happier. But most importantly, my daughters can wrap their arms around me. All the way around me.

Kristen Boehmer

Paleo gave me my life back, and I believe it can do the exact same for you.

Supplies are LIMITED so please grab yours now.

We know that every time you look in the mirror you’ll look and feel like you’re starting to achieve your weight loss and health goals with Paleo and you’ll want to join our community of like-minded people who are on the path to looking and feeling great. So that’s why…

Plans to eat healthy can fly out the window when you step into a grocery store. Maybe you add junk food to your cart full of vegetables. Or maybe you believethe hype that a food is healthy, when it’s really not the best choice. Here are some of the traps that food marketers use against you.

They Use Healthy Promises to Distract You From the Truth on the Back of the Label

Front-of-package nutrition information is a form of marketing, a sort of mini-ad to get you to pick up the product. It includes claims ranging from “All Natural” to “Gluten Free” to “Good Source Of…” or “Made With Real…” Some of these claims are regulated, some aren’t, but they’re all aiming to put a “health halo” on the product.

Here’s what that means: people consistently estimate calories as being lower in meals that they think are healthier—for example, people eating at Subway figure they’re taking in fewer calories than people eating at McDonald’s, even when that’s not true. Adding “trans fat free” crackers to a hypothetical meal makes people guess it has fewer calories than people in another group who saw the meal without the crackers.

Now the good news: Just knowing that the “health halo” effect exists may help you fight it. There’s a lot of research on priming, the idea that making you think about something (health) influences decisions you’ll make. It turns out that if you know there’s a priming effect going on, you’re less susceptible to it.

An important strategy is to not forget your nutritional goals. If you’re trying to avoid high-sugar foods, for example, flip over every package to check the sugar content. Don’t get distracted by what’s on the front.

They Hope You’re Making Healthy Decisions Somewhere Else

It’s good news for junk food manufacturers if you’re bringing your own bags and filling your cart with vegetables. Actions like those can make you think you’re already doing such a good job at this shopping thing (You care about the environment! You’re buying lots of healthy food!) that you figure you can break a few rules.

Shoppers who bring their own bags buy more organic foods, but also more junk food, according to a Harvard Business School study of grocery store data. While that’s only a correlation, the researchers did a pretty good job of ensuring they were comparing shopping trips that were similar except for the bags. So does this mean you’re better off leaving the bags at home? Not necessarily, but it might help to change what thought those bags trigger in your mind: Not “Look at the good thing I’ve done,” but “Here’s my intention (to shop mindfully) and I’m going to fill these grocery bags with foods that reflect that intention.”

If you’re going to set a goal of buying healthy food (like filling half your cart with fruits and vegetables, marketing psychology researcher Gavan Fitzsimons suggests that you should also set a goal for what not to do, rather than expecting the no-no’s to take care of themselves. It’s a similar effect to the health halo, but this time on the scale of a whole grocery cart: if your cart contains obviously healthy things, you’ll be biased to think the whole cart is healthy.

They Publicize Benefits and Create (or Ride) Trends

The hottest health foods seem to change every minute, but that’s not because new foods are constantly being discovered, or because the newly trendy foods are better than old ones. It’s because magazines can’t sell “Spinach is still good for you!” every month, so media and food companies ride waves of arugula being the best, then baby greens, then kale. (I hear watercress might be making a comeback next.) Variety is great, but that doesn’t mean there was ever anything wrong with spinach.

As I write this, I’m at the American Society of Nutrition conference, listening to scientific presentations on nutrition—and the number of corporate logos is astounding. Not just the biggies like Pepsi and Kellogg, but specialized groups too: if there’s a study on cranberry juice, for example, you can bet there will be an Ocean Spray logo on the acknowledgements slide.

Corporate funding doesn’t mean the study is bogus, but topics with good funding are more likely to be investigated (or in other words, funding doesn’t always bias the answer, but does buy the question.) To use another example from this conference, take the news that adding eggs to your salad makes the vitamins in the vegetables more available to your body. Amazing, right? It’s actually not news: fat-soluble vitamins are more available to your body when you eat them with fat. The same researcher who did this work has shown the same effect with other foods, including oils. So why are eggs getting the press? Take a look at the funder (which most of the news articles aren’t reporting): the American Egg Board.

How to thwart this one: return to your goals again. Is the trendy or newsworthy food really helping you with a goal you care about? (For example, were you worried about vitamin bioavailability from your salads? Probably not.) If a trendy new food fits those goals, sure, give it a try. But also use a stodgy old relative as a mental foil: What would Grandpa eat? Chances are, the old standby (Spinach? Strawberries?) is just as good, and cheaper.

All for just $29

Irena Macri might seem to be an unlikely advocate for the paleo diet. Based on the idea that humans are best suited to eating what their Paleolithic (i.e., caveman) ancestors ate—berries, nuts, meat; not dairy, grains, and salt—the culinary approach is often associated with diehard evangelists and intense CrossFit devotees. Macri is the first to admit that “I am not dogmatic and I don’t really see [paleo] as a diet.” She takes a more casual approach.

Macri’s accessibility may partly explain the strong sales of her cookbook Eat Drink Paleo. In 2011, the Australian foodie started a blog of the same name, which she used to share original recipes and musings on eating like a hunter-gatherer. After much planning, marketing, and, of course, cooking, Macri self-published the cookbook in 2013. Her accessible tone and the book’s professional presentation helped sell thousands of copies, and now Penguin has grabbed it up, along with Macri’s follow-up.

“There is a time in every food blogger’s life when [he or she] plays around with the idea of creating a cookbook—self-published or through a traditional publisher,” Macri says. “It’s a bit of a holy grail of food blogging, really.”

For Macri, writing a cookbook made particular sense. A year after the blog’s launch, she had attracted a dedicated audience of about 40,000 monthly visitors, and her new recipes drew enthusiasm from the growing paleo community. She began bringing in a steady if small income through sales of ads on her site, as well as affiliate marketing, and she imagined that a book might provide a more direct stream of revenue.

Macri saw a gap in the Australian market for the type of high-quality cookbook she envisioned. “I wanted to create something that was much better than what was on offer,” she says. Even if it was self-published, she wanted the book to be professionally edited and designed, with original photography of actual meals.

“Sometimes when self-publishing, there might not be a budget to pay professional designers to help you bring your book to life,” says Carla Hackett, a book designer and friend whom Macri would tap for the book’s layout. “Having a professional and unique design helped Irena’s book gain popularity and, of course, can only help sales.”

Because of budget constraints, Macri turned to her readers for help, launching a campaign through the Australian crowdfunding site Pozible. The campaign struck a chord with readers. Lasting 35 days, it drew more than 300 backers pledging 13,000 AUD.

With funding in hand, Macri set to work planning the book. She continued to blog at the same pace she had and also worked part-time at a gallery. Over the course of about two months, she laid out the structure of the book, the format of the chapters, the major topics, and the types of recipes to include. “I was living in spreadsheets and scribbling Post-it notes everywhere,” she says.

Soon, Macri added pots and pans to the mix. She had a handful of recipes that had been popular on the blog that she knew would need to be included in the book. But beyond that she created brand-new ideas, testing them in the kitchen, “making sure I covered many different key ingredients and cuisines,” and holding on to the best ones.

As the recipes moved from scribbled notebook pages to final documents, Macri got to work on the book’s layout. She tapped Hackett, who was in the midst of launching her own hand-lettering business in Melbourne, to devise the look of the project. “I flew her over to Sydney for about 10 days and we basically got into this amazing collaborative frenzy,” Macri says.

They gathered a bevy of food-styling props, painted chalkboards, and bought “an astronomically large amount of food.” They cooked, shot images, cleaned, then repeated, getting 10–15 dishes each day for a week, inviting friends over for nightly dinner parties to feast on the huge volume of food. (A time-lapse video of Macri and Hackett creating the book’s cover can be viewed here.)

“I put together some style references for Carla and she had some strong concepts in mind that would reflect my brand, but then we brainstormed a lot of it on the spot,” Macri says. “My partner built a crane to suspend the camera over the table so I could have these amazing top angles—it was all very DIY.”

“She really wanted it to feel very real, genuine, and approachable,” Hackett says. “It really was a collaboration in the true sense of the word, with Irena and I being on the same page from the beginning.”

Macri conceived Eat Drink Paleo as an e-book, having considered the added costs and challenges print could present, especially for an art-heavy book. But she still created the material “as if there would be a printed book in the future”—ensuring all art was produced in high-resolution, it got a flexible design, and so on. Once the art was complete, Macri finalized the recipes and chapter introductions, preparing the marketing and promotional material as Hackett returned to Melbourne and completed the designs and layout, processing the photos using Lightroom and Photoshop.

Editor Jodie McLeod worked quickly with the text, reading over the pages, editing and proofing them. In the week or two ahead of publication, Macri met with Hackett at her studio and put the finishing touches on the design. “I even got into the InDesign to help with laying out the pages as Carla was making hand-drawn illustrations,” she says.

Release and Reception

Throughout all of the steps of funding, photographing, and finalizing the book, Macri kept her readers updated through her blog and social media. She found that this created a healthy amount of buzz as readers offered support and comments and shared the updates with their own friends and family. By the time the book actually came out, “I had a line of readers wanting to purchase it,” Macri says.

To connect with readers beyond her core audience, Macri also drafted a press release, which she sent out to magazines, newspapers, food and wellness bloggers, and others in the paleo community. She sent free copies of the printed book or e-book to those who might review it (without obliging them to do so), and submitted guest posts and recipes to other blogs. She used Google Ads and giveaways, as well as a launch party to which she invited guests known well among paleo enthusiasts. “I basically did anything and everything you can think of,” Macri says. The effort paid off. Within its first weeks, the book’s sales climbed.

After Eat Drink Paleo’s first month as an e-book, with hundreds of copies selling weekly, Macri felt confident that it was a good time to try it in print form. Hackett repurposed the master file for the slightly different dimensions of a print book, and Macri created a few short print runs, covering the up-front costs herself. She found an affordable and high-quality printing house in Germany that would turn around runs of a few thousand books, printing 2,000, which sold out quickly, then another 3,000 books.

Eat Drink Paleo was hardly the first book on the subject. But Macri’s efforts to come up with creative, original recipes and package them in an eye-catching, professional layout set it apart from many other cookbooks that “regurgitate the same kind of recipes over and over again, repurposing and adapting the classics,” as she puts it.

The book also stood apart in its more accessible tone. While the paleo market is full of doctrinaire voices offering commandments pertaining to what one must and must not eat, Macri emphasizes moderation.

Penguin Picks It Up

Eat Drink Paleo moved about 8,000 copies, and soon began catching the attention of major publishing houses, which reached out to Macri about releasing the book with them. As she was making good money on sales and happy with the professional quality of her self-published book, Macri was in no rush to sign on with one of the big houses. But, about a year and a half after the book’s release, as Macri began to plan a follow-up, Penguin sent her an email about working together.

“I really jumped to my feet,” Macri says. “For starters, we’re talking about Penguin, who publish some of my food idols. Secondly, they were asking about a new book and I have always wanted to do at least one book through a traditional publisher.”

After an initial meeting at which the publisher expressed interest not only in Eat Drink Paleo, but her next book as well, negotiations deepened and Macri began seriously considering the offer. On the one hand, Penguin offered extensive distribution and a marketing apparatus that could help spread the word beyond Macri’s own paleo network. On the other hand, she was concerned about re-releasing a book that had already done well, not to mention giving up the sole rights to the book.

“I could no longer sell it myself, which after having so much control over it was very hard to do,” Macri says. She admits that the decision was a difficult one, but the promise of “reaching so many more people” convinced her it was worth moving to a big publisher. In short order, her instincts proved sound, as Penguin generated major publicity and distribution with Penguin Books UK and the Switzerland-based German-language publisher AT Verlag. “Hopefully it will soon get picked up by other countries as well,” Macri says.

In addition to riding the continued success of Eat Drink Paleo, Macri has now jumped into work on her second book, this time collaborating closely with the Penguin team.

To others considering self-publishing, Macri insists that success is possible as long as they create “a very good product.” To do that, as she found, an author first needs, “great content, a solid market, some money, and lots of hard work. If you have that, go for it. You never know where that will lead you.”

Soon-to-be mom Jessica Biel swears by it and Megan Fox is also a follower. With such celebs on the Paleo Diet, the eating plan that is intended to mimic the way our paleolithic ancestors ate, is more popular than ever. And now, its secrets are being revealed in a new cookbook by Paleo Diet founder Dr. Loren Cordain.

“Our genes haven’t changed a lot in the last 40 or 50 thousand years,” Cordain said today on “Good Morning America.” “So we do quite well on the foods that we’re genetically adapted to.”

The idea behind Paleo is to eat foods that our ancestors ate tens of thousands of years ago. Cordain claims you’ll stay in shape and protect yourself better from heart disease and diabetes. He even says following the diet can even help reduce or eliminate acne.

But it’s not an easy lifestyle. You can eat only grass-fed meat, fish, fruits and veggies, staying away from processed foods, sugar, wheat, grains and dairy.

A little-known secret, though? Cordain recommends following the diet at least 85 percent of the time, allowing for some cheats.

Some easy swaps are veggie chips in place of potato chips or nuts instead of granola in a trail mix.

But not everyone’s sold on the diet.

“The downfall is missing out on certain foods that many nutrition experts, including myself, feel are important to have in one’s diet, such as legumes that are rich in fiber and other good nutrients,” nutritionist Rachel Beller, author of “Eat To Lose, Eat To Win,” said on “GMA.”

Cordain responded to that criticism, though, by saying, “When we eliminate those, what happens is all of the other foods fill in and make the diet much healthier and nutrient dense.”

Secret to keep you from falling off the Paleo Diet? – Breakfast!
Many people start on the Paleo Diet every day only to fall off the program within a week. Why? You skip breakfast and rush out of the house only to find yourself starving shortly thereafter. It’s the quick stop for tea or coffee when our bodies are screaming for something to eat that does us in. The only thing typically available with your coffee order is a sugary processed muffin that throws us off our diet in a flash. Paleo Diet Smoothie recipes deliver a long list of delicious quick Paleo Diet breakfast options you can make at home in less than five minutes. Getting your Paleo breakfast out of the way first thing in the morning ensures you will stay on track for the rest of the day.

Many people are interested in experimenting with Raw food, but don’t know where to start. Others would like to gradually work more Raw foods into their diet. And some people would like to introduce Raw foods to their spouse or family in a way that is easy, flexible, and fun.

In this unique book, Raw vegan chef Kristen Suzanne presents “transitional” recipes designed to help people experiment or migrate gradually toward the healthy Raw food diet, using techniques such as combining raw and cooked elements in the same dish, or “sneaking” Raw food into family meals. By introducing more Raw foods gradually, people’s palates become accustomed to the delicious and unique textures and flavor profiles that are common in Raw cuisine.

Considering The World We Live In… Is It Any Surprise That The Paleo Diet Has Taken The World By Storm???
The Paleo diet is the newest and most innovative development in dietary science.
And yet in MANY ways, this “innovative” diet is paradoxically a return to traditional eating; it’s based on the way human beings ate even before the rise of agriculture, in the days when most of us subsisted on what grew freely.
The Paleo diet isn’t just a great way to lose weight.
It’s also a great way to ensure a proper balance of nutrients, for improved:
✔ Stamina
✔ Eyesight
✔ Mental health
✔ Energy
✔ Athletic performance
✔ Cardiovascular health
✔ Libido
✔ Intelligence and mental performance
✔ Happiness
There’s only one downside:
Following the Paleo Diet properly, for most people, is EXPENSIVE!
Because lets face it: the kinds of foods the Paleo diet recommends are not the kinds of things you can just buy and pop in the microwave.
Most of them require shopping at specialty food stores, or at least taking a trip to your grocery store’s more exotic sections.
What all this adds up to is this:
For most people, following the Paleo diet means eating out at restaurants that specialize in paleo diet dishes, or at best buying the Paleo diet branded goods at the grocery store, which can often cost a small fortune.
So how can we make these meals at home without spending a ton of money?
Introducing my Paleo Recipe eBook Caveman Paleo Recipes
Ever since I started on the Paleo diet myself, I’ve been working on different recipes, trying out different dishes, coming up with different ways of eating that:
✔ Conform 100% to Paleo diet requirements
✔ Have Nutritional Information
✔ Are SIMPLE to prepare
✔ Are affordable
✔ Taste GREAT!
Caveman Paleo Recipes is a product I’ve been working on for a LONG time, all of the recipes i eat day in day out are here.
Consisting of over 100 recipes, you’ll find Paleo diet recipes for almost everything:
Snacks
Soups
Salads
Meat dishes
Beverages
Omelettes
Desserts
And, of course, all of these recipes will be made with 100% Paleo-approved ingredients, including:
Poultry
Fish
Lean meats
Fruit
Beans
A wide array of veggies, including lentils, beans, lettuce, tomato, and other top-quality “super foods.”
If you’re on the Paleo diet, you’re probably very familiar with these ingredients.
The only difference with these recipes is, I make them taste GREAT… For a price you can afford!
Because the truth of the matter is this…… Flavor has NOTHING to do with ‘empty calories,’ and everything to do with mixing different items so that they complement each other.
If you know how to do that, even the lowest calorie dish can taste just like heaven.
And in Caveman Paleo Recipes, I’m going to show you how to do just that, with more than 100 delicious, nutritious, healthy dishes that’ll leave you wondering how eating right could taste so great!

For the first time, here’s a collection of juice recipes – over 275 – based on the latest nutritional discoveries. If you have an illness – or want to avoid one – we have a juice recipe to fight it. So while you’re enjoying a delicious glass of fresh juice, now you can also target your health concerns whether it’s weight loss, anti-aging, more energy, better sex, or fighting diseases such as Alzheimer’s, cancer, diabetes, heart disease, and many more!

I wish I started juicing decades ago and started all my friends and family as well! Here are the eye-opening reasons why!

I’m very healthy and always have been. I don’t eat a lot of junk food, I’m not overweight, and I exercise daily – I’m even a Pilates instructor (check me out at PilatesLessons.org)! But there’s just one problem. I don’t eat all the fruits and veggies I’m supposed to eat every day. Who does? I seriously don’t think that I EVER ate the minimum daily requirement of fresh fruits and veggies!
From The Desk of Bob Hannum (penname: Jan Gilbert)

We are confident your Paleo journey won’t end at day 30.
We believe that after one month of eating wholesome foods our bodies were designed to eat, you will have no desire to go back. Why? Because this is the first diet where you will eat delicious, mouth-watering meals and the mirror will still thank you. It’s a diet that will make you feel proud for the nutrients you are putting in your body, rather than filling it with harmful chemicals and processed foods. It will leave you feeling strong, energized, and focused; rather than weak or deprived. And for all those reasons, it’s anything BUT a “diet.”

If you want to try Paleo for 30 days, we will give you the tools to do so. All we ask from you is the motivation to commit. How do you find motivation? By seeing results. How do you get results? By sticking to a plan.

My name is Nikki Young, author of the Paleo Cookbooks. Before I introduce you to my delicious paleo recipes, I want to tell you straight off the bat that the paleo diet is not a diet designed by diet doctors, faddists, or nutritionists; it is a diet designed by nature. It is not the latest weight loss program or celebrity diet that leaves you craving sugar-laden foods.
The paleo diet is the diet the human body is supposed to follow, and as such, all the positive results gained from following the paleo foundations seamlessly fall into place:

The PaleoHacks Cookbook is for ANYONE who is serious about THRIVING on the Paleo Diet – For Life!

Yes, the recipes in this book are universally healthy and whether you are a stay-at-home Mother, an elite athlete or a busy executive.

Remember: When you consume foods we as humans have evolved to eat and you cut out the “modern” foods that don’t mix with our genes and DNA…

You trigger a wave of rejuvenation throughout your body – one that’s visible on your midsection, your muscle tone, skin, hair, face and much more.

This is just one reason why so many people from all walks of life are turning to the Paleo diet – because it produces results without the oppressive, tasteless foods and portion or calorie control you find on most diets.

We went on a mission to create the one cookbook that would cover it all. With 350 recipes and counting, you will never run out of ideas and will always have something healthy and delicious at your fingertips.

We took great care to include every category of food possible, while at the same time eliminating all grains, legumes, vegetable oils, added sugar and dairy.

Our goal, first and foremost, is to reach as many people as possible to help them reclaim their health. The paleo diet is the perfect way to do that as it is the diet that we, as humans, have been eating for over 2 million years and enjoyed great health. Only until the past 100 or so years have food manufacturing practices and downright greed began to cause such major problems in the health of the general public.

Paleovalley, the company who publishes the 1000 Paleo Recipes collection, is committed to helping reverse the current trend of deteriorating health and helping people to rediscover how they should be eating.