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Giant Names Eastern Regional Manager

NEWBURY PARK, CA (BRAIN)—Giant USA is enhancing its regional retail support structure by adding a position to oversee the company’s growth in the Mid-Atlantic and Northeast regions.

Effective January 1, Josh Fonner, currently Giant’s account executive for New York City, will assume the newly-created role of eastern regional manager, according to a press release. He joins the two current regional managers in Giant’s management team—central regional manager Scott Helvie and western regional manager Monica Davis—in a move to better serve all Giant retailers.

Giant USA general manager Elysa Walk said the addition of a third regional manager "will not only help us achieve a keen focus on the Northeast, but will support the market development we are planning across the whole country.” She added, “This will allow each regional manager to be closer to the market, build deeper relationships with retail partners and prospects, and meet the unique needs that each region brings.”

Fonner joined Giant in 2006 as account executive for Northern California. He moved to New York in 2009 to take over AE duties there. In his new role he’ll oversee Giant account executives handling retail accounts from Virginia to Maine and extending west through Pennsylvania and eastern Ohio. In making the announcement Gregg Frederick, Giant’s director of sales and business development, said, “Josh has been working closely with the sales management team on our 2011 plans to ensure a smooth transition into his new role. He’s already become a valued member of our team over the past few weeks with his willingness to add his insight without hesitation to our plans.”

Fonner looks forward to expanding Giant’s reach in his native New England. Of his new role, he said, “I plan to aggressively build and develop partnerships with Giant retailers in the eastern U.S. and to help make Giant their leading bicycle and gear brand.” A seasoned world traveler, Fonner spent vacation time this year in New Zealand racing the Single Speed World Championships and also in South Africa watching the World Cup Soccer finals.