venerdì 26 agosto 2016

DuoSkin is a fabrication process that enables anyone to create customizedfunctional devices that can be attached directly on their skin. Using gold metal leaf, amaterial that is cheap, skin-friendly, and robust for everydaywear, we demonstrate three types of on-skin interfaces: sensing touchinput, displaying output, and wireless communication. DuoSkin draws fromthe aesthetics found in metallic jewelry-like temporary tattoos to createon-skin devices which resemble jewelry. DuoSkin devices enable users tocontrol their mobile devices, display information, and store information ontheir skin while serving as a statement of personal style. We believe that in thefuture, on-skin electronics will no longer be black-boxed and mystified; instead,they will converge towards the user friendliness, extensibility, andaesthetics of body decorations, forming a DuoSkin integrated to the extent thatit has seemingly disappeared.

via contagious.ioHow Samsonite transformed travellers into a new original and targeted media.People are constantly on the move and Samsonite wanted them to spread the message that they can now opt for the next generation of suitcases…

As one of the world's leading, iconic travel brands, Samsonite make some of the strongest, lightest and most secure luggage in order to accompany voyagers on their travels.

But instead of using traditional media channels, they found a more interesting way to inspire brand desire.

When people lack trust in their baggage they often use a plastic wrapping service before checking in their bags at the airport. So, we created a free wrapping service offered to every traveller who didn’t own a Samsonite.

But, on one condition… we re-designed the wrapping with a clear message… ‘I wish I had a Samsonite’.

The travellers were happy to get a free wrapping and Samsonite was able to spread their product message everywhere. With over 1200 suitcases wrapped, the Samsonite message travelled to over 120 destinations around the world, showing travellers everywhere that the time has come to upgrade their luggage to a brand new Samsonite

The event takes part as a tactical complement to the Hyper-mobility campaign deployed across Europe. To be continued in other airports around the world…

giovedì 25 agosto 2016

via contagious.ioEvery day thousands of kids miss school just because they don’t have clean clothes to wear. That’s why we created Care Counts™, a program that works to improve attendance rates with the simple act of laundry. Join us in making sure that clean clothes never stand in the way of a child’s education. #EveryDayCare#CareCounts

via contagious.ioAgency: Officer and Gentlemanhttp://www.ooohlympics.comIntroducing OOOHLYMPICS: A Pornhub health initiative designed to help keep people who are visiting Rio for the 2016 games safe from the Zika Virus. The authorities are recommending abstinence in order to combat Zika. That’s not so easy in the world’s sexiest city. So, in order to help you avoid temptation, we are offering free Pornhub Premium memberships to anyone who is in Rio during the games. That way, even though you’ll have to dedicate yourself to only individual sports these Olympics, you’ll still feel like a champion.

via contagious.ioOur best mates are easily distracted, and as a result, they can be difficult to take a good photo of. To help, we’ve created DogSelfie by Pedigree® DentaStix™, an app that takes perfect photos of you and your dog. The App uses your iPhone’s camera flash and attention grabbing sounds, like squeaky toys and birds chirping, to get your dog looking directly at the camera. Every snap is saved to your phone’s photo feed, and you can share your pic on social media directly from the app. Find out more here: http://pedigree.com.au/dogselfie/Agency: Clemenger BBDO, Melbourne