Digital Engagement Strategy for University of Chicago

The opportunities presented by a multi-generational, evergreen alumni base are mindbogglingly complex. Especially when most alumni contact records have never existed in digital form. By leveraging digital engagement technology and strategy, the University of Chicago saw an opportunity. It could boost alumni participation, improve the value of the network, and streamline fundraising and membership revenue.

A custom, private social alumni portal that did all those things. It even let former students “self-service” verify themselves online with a social security number or a decades-old student ID number. Solutions like that contributed to the evolution of the university’s most powerful revenue stream and let former students continue to get value out of their alma mater.