“Mexico is the fifth-largest coffee producer in the world but not as well-known or branded as coffees from Brazil or Columbia. Part of my market plan is to make people in the U.S. aware of the wonderful coffee beans from Mexico,” Fink told the paper, adding that he plans to remain a single-origin roaster for now.

Simpatico Coffee, which opened in May, operates out of a 2,500-square-foot warehouse with a roaster, a packaging line and three employees. Fink told the paper that he already has approximately 50 regular buyers lined up, and the coffee is selling to consumers for $12 to $15 per pound. The company has already roasted 34,000 pounds of beans since its opening.