You probably haven’t heard of a German company called Loewe. The high-end TV maker hasn’t done so well at selling ultra-expensive HDTVs as of late, and its peripheral business isn’t doing so hot either.

It’s amazing to see how Apple can affect the stock value of another company. After a debunked report from last year claimed that Apple was planning to buy Loewe, yet another acquisition rumor has sent Loewe’s stock soaring to new heights. And just like the first time, the situation is all smoke and no fire.