COMMERCIAL AUDITING

Protecting your global brand and asset rights

Commercial Auditing

Commercial rights management through commercial auditing is becoming increasingly important as media channels evolve and grow across international borders.

By monitoring and verifying marketing and media rights on a worldwide basis, Nielsen Sports helps clients to protect brand and product rights, such as international and national sports federations, event owners, clubs and teams as well as purchasers of rights, such as sport sponsors and partners.

Commercial auditing can help coordinate the local activation of a central engagement. The efforts of your national or regional branches to leverage your sponsorships with commercial airtime can be plotted and monitored globally. Equally, the actions of your rival brands can be observed around the world, allowing you the insight to determine their strategies and potentially devise your own neutralising campaigns.

– Determine what decentralised branches do to leverage a central sponsorship through TV commercials and broadcast sponsorship.
– Measure what competitors are up to, either in general in a market or around your sponsorships.
– Develop defensive strategies to neutralise these.

CROSS-MEDIA-PLATFORMS

CROSS-MEDIA-PLATFORMS

A FULL, GLOBAL INFRASTRUCTURE BEING USED ACROSS MULTIPLE MEDIA PLATFORMS

MODULAR APPROACH

MODULAR APPROACH

A MODULAR APPROACH THAT CAN BE SCALED TO FIT GEOGRAPHIC AND/ OR MEDIA PLATFORM NEEDS