Nearly A Year Later, Are We Finally Going To Get A Penguin Update Refresh?

In 21 days from now, it will be the year anniversary of the release of the fifth update to Google’s Penguin algorithm, code-named Penguin 2.1. As you can imagine, waiting 11 months and 9 days can be excruciating for those who were negatively impacted by the punitive algorithm. They’ve likely by now cleaned up their links but they are still sitting and hoping their businesses survive to see an improvement when Google unleashes the next Penguin update.

Well, it might not be too far off. Google’s John Mueller said on a Google Hangout this morning that he expects Penguin 3.0, which would be the 6th refresh, to happen within the 2014 year. In fact, John said “I am pretty confident we will have something in the reasonable future.”