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Content is all important for your marketing efforts. Saying something directly is one thing and works for some occasions, giving the whole message a little decoration and telling a stroy, at least in part, is more usual these days. You need to say it right for the audience you are trying to reach and it is all a lot better if you add something interesting graphically and even better with video.

Here are a couple of simple promos I did for projects within the entertainment world.

You can make simple promos or adverts, there is also the option of making video banners or using video backgrounds for your site. As marketing tools videos have the same range as graphics or illustrations:

they can be simply or basically informative

they can be illustrative of a product or service

perhaps they can show some new offer

they can go beyond all of such and be part of your brand storytelling

Whichever form or use they need to be a good example of what you are about. They need to have your style, or the style of those you are looking to address or attract. They need resonance.

a range of stock images, illustrations, buildings, textures, abstracts, patterns and a whole lot more to aid your projects alonghere there is colour, imagination, views of the city and more

For any business especially new, small businesses, getting the message out there is of vital importance. To do that it can be a great help to use a variety of images which aid in generating a brand image. Those images and the text that goes with them tell a story, we would hope, and that gives a brand not only an image, it also gives depth, texture and more. The right images for the brand and the story are, of course, crucial, also the palette used, the typography. Every image says something, every font has a character, its own story to tell.

What we are talking about here, as a case in point, is Rite Trax, a new small operation based around a collective of young and not so young people who like to perform, create and more. They provide events at a variety of locations in and around Sheffield ecompassing spoken word, live art, displayed art, live performance, dj’s, a vj and so on.

It is an interesting venture and one I am so glad to be with – there is so much of interest here. The combination of forms of expression, the range of people, their backgrounds, tastes etc. I hope that my additional illustration adds suitable and depth-enhancing content to the brand as it begins to grow.

Some of the artwork:

RiteTrax is a platform for underground creative culture in Manchester and Sheffield.

Any promotion you put out there goes better with the right audio track sitting there making more of the message. Creating your audio track from absolute scratch can be too much for many. Sure, you can download particular pieces of music or incidental backgrounds that just about fit, but then perhaps you might need something very particular – or you just want something different. So take a bit of a step an get yourself some tools for the job ahead.

This unbelievable Future Beats sample pack bundle includes full downloads of 6 of our finest collections of Future RnB samples, with an amazing 50% off the RRP.

As with most things such it is a case of ensuring the effort but targeting that effort to make it more valuable. It is all too easy to waste time and energy. Giving content the right style makes a big difference as well – your audience definitely has a whole range of preferences.

Sheffield based services, performance, video creation for the entertainment world

Its a hard road the music business. I, for one, love my music and my involvement in it – admittedly that is something that has declined the past few years. But if I was to be invited to play somewhere, provide visuals, design some of the promotional materials, create the video flyer – guess what! There like a shot … and yes, I still make music here and there, still dj, I am one of the strangest 60+ year olds you will meet. So here are a few ideas to stoke the fires.