10 Little-Known Membership Retention Strategies

By: Robert Lerose

Can the renewal techniques of magazine and newsletter publishers help associations with their retention efforts? Yes, and they're surprisingly easy to put in place.

On the surface, retaining subscribers isn't exactly the same as holding onto association members. But take a closer look and you'll see a stronger connection. Whether it's paying dues or subscription fees, retention comes down to one thing: persuading someone to stay with you for another year.