'India's Spotify' launches artist originals to take on Apple Music

March 1, 2017MashableComments Off on 'India's Spotify' launches artist originals to take on Apple Music0 Views

The audio and music streaming landscape in India is heating up. Slowly yet surely. Saavn, termed “India’s Spotify” by Billboard, just rolled out its Artist Originals (AO) program that will conceptualize, produce and distribute new music with independent artists from India and South Asia. SEE ALSO: Inside Apple Music’s plan to take over the Indian market The AO program boosts Saavn’s original programming such as podcasts and audio shows. It’s touted as giving creative opportunities…