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Your friendly neighborhood growth hackers,

Facebook

Remember “The Red Queen” from Alice in Wonderland? She was always running, always in a hurry, yet she never got anywhere. Somehow, she was always one step behind where she wanted to be.

This is the problem we run into as Growth Hackers… No matter how many campaigns we run… blog posts we read… or webinars we attend… we are always one step behind the ever-evolving social media landscape.

That’s precisely why we were THRILLED when we discovered this incredibly thorough guide to Facebook Advertising, which is updated EVERY TIME a major development occurs on THE social network, Facebook.

Kevan Lee (@kevanlee) is one of our favorite writers, and he has truly outdone himself on this aptly titled post, “The Complete, Always-Updated Guide to Facebook Advertising.” Enjoy!

Instagram

SumoMe is an online provider of what they call “The Best Website Traffic Tools.” In this multi-chapter post, they provide a step by step account of every twist and turn on their path to rapidly building traffic on Instagram.

In less than 3 months, SumoMe reached 50,000 followers; but the story doesn’t stop there... This post by Sarah Peterson (@petersonsar) explains how they retain regular traffic and audience interaction. It also shows how success in Instagram marketing can be utilized in other areas of your business.

Read this post by Sarah Peterson for an in-depth look into SumoMe’s vision, and the actions they take to achieve it! We promise it will be worth your while 😁

Snapchat

As you might have noticed by last week's Instagram’s update, the titans of social networking (Snapchat and Instagram) are out for blood. Instagram stories is a perfect example: they hijacked Snapchat’s slideshow format and didn’t even bother to change the name!

Read this editorial by Nick Statt (@nickstatt) to explore where Snapchat might go from here, and what innovations might be coming next... As social networking platforms evolve, so too must their marketers!

This post highlights the similarities and differences between the two apps, and describes exactly where the battle lines are being drawn. ⚔

Twitter

With all the recent changes taking place, it's about time for an update. Everything you need to know about the current state of twitter can be learned in this mega post written by Mike Kawula (@MikeKawula).

Staying up-to-date on the latest changes in social media (as it relates to marketers, content creators, and growth hackers) is what Growth Weekly is all about!

Don't become one of those clueless old people who needs to ask their kids for help. Be the one who provides helpful insights to your team yourself! Read this –

Content Marketing

How can you create content that will become engrained in people's minds?

To answer these questions, look no further than this aesthetically beautiful article!

What's really awesome about this post is that it's basically one giant infographic. It's an example of the type of content that it refers to - content that is so memorable that you simply cannot forget it! It really is that good.

Read this post to find out how to create this type of content yourself...

Ever wonder about the nuts and bolts of blog design and what it could mean for the success of the blog itself?

Chances are, if you're using a blog as a marketing tool, then you've had some frustrations around growth - how to plan it, how to measure it, and how to drive it. With all the possibilities out there, it can be a bit overwhelming to consider how best to present your content.

Thankfully, Bobby Stemper (@bobbystemper) has analyzed this topic by looking at the best of the best and then crunched the numbers for us. Read this post to check out Bobby’s 11 Laws for the Best Blog Design, and make sure your content is reaching your audience in the best light possible.

SEO

In this post, he provides another solid analysis of the current state of search engine optimization, accounting for the rapid changes that have been taking place - specifically around the advent of voice-enabled search mechanisms via Apple's Siri, Amazon's Alexa, OK Google, and more.

Read this post to make sure your startup's SEO doesn't get left in the nether-regions of search! You could also apply Rand's tactics to move your company website up to page 1 of Google search, if you're just starting out.

HINT: Make sure you're making content that cannot be easily replaced by a search engine. Read this article to find out how!

Data Science

And how do you do that? Well, as Taylor Pearson (@TaylorPearson) argues, it's all about finding the fat tails. Pearson even goes so far as to consider the fait tails his secret to success. He swears by them, and so should you.

What are these mysterious fat tails, you ask? Read this article to find out!