About

$21,585

pledged of $18,884 goal

177

backers

First and
foremost, thank you for taking the time to check out our Kickstarter page. We
truly appreciate all of the support!

The Project:

The Fresh Air Pillow has been through rigorous testing and research to make it extremely comfortable, and thoroughly washable. We like to say it is: Designed for comfort. Engineered for clean. It is the collaboration of my father, Rubin Rochlin and I over the last 25 years. He was a foam fabricator and pillow manufacturer over 50 years ago when he realized the shortcomings of pillow design. Together, we patented his original work on open cell foams and now I have a trademark and a patent pending on his dream pillow. It all may have happened sooner if he were still here.

The ugly truth of other pillows...

What happens in your pillow, unfortunately, stays in your pillow. There are literally thousands of dust mites living, breeding and defecating in your pillow every day.

According to the Asthma and Allergy Foundation:

"Dust mites may be the most common cause of year-round allergy and asthma. About 20 million Americans have dust mite allergy... Having dust mites doesn't mean that your house isn't clean. In most areas of the world, these creatures are in every house, no matter how immaculate. But it is true that keeping your home as free of dust as possible can lessen dust mite allergy." http://www.aafa.org/display.cfm?id=9&sub=18&cont=228

But Dust Mites aren't the only thing lurking in your pillow..

Wash it hot or wash it cold, but please wash it!

You need temperatures of at least 130 degrees to
kill dust mites. These little critters contribute to asthma
and allergy attacks for the sixty million who suffer from this in the United
States alone. In addition to dust mites and their feces, studies show pillows also contain mold and bacterial organisms. A two year old bed pillow can contain one tenth or more of its weight from these allergens!! Yuck!!

The "open cell" foam technology, combined with the ability to remove the pillow's inner core in seconds, allows you to deep clean your Fresh Air Pillow from the inside out- in just one cycle of your conventional washer and dryer. This allows you to actually get your pillow clean to the core and wash out the dust mites, their feces and carcasses, and the mold and mildew that grows deep inside because of atmospheric moisture. Don't just cover your pillow with a thin piece of fabric like a dust mite cover. These covers are effective in keeping the mites from coming out of the pillow, but are they effective t keeping the dust mite feces from escaping?After all, the real allergen is the feces and fungus. And if you think bout it, just covering something dirty doesn't make it clean....I mean, you can put on a fresh pair of underwear... but you still need a shower! Seriously bro, and use some soap.

No way Hombre!!! This final
product is the accumulation of over 25 years of trials and working prototypes
with major foam manufactures in the US and their endless different foams. Combining all the factors that make a great pillow (support, coolness,
softness, flexibility, adjust-ability, wash-ability, durability) was very difficult. We have tested and tested all of these over the
years and owe much thanks to my many friends and family who helped in the process. When our funding is successful, we
will be able to manufacture the Fresh Air Pillow with a foam that is not only exclusive to us, but is the best performance foam we have ever found. It is a highly open cell foam, which were usually brittle and stiff, but our years of testing and formulating have resulted in an open cell foam that is silky soft, and yet surprisingly strong and resilient. We did a blind comparison with a high-end luxury down pillow (that cost $270) and the Fresh Air Pillow was chosen 50% of the time... that was before we told them about the nasty things in the down pillows! We are extremely confident that you will absolutely love the feel of the Fresh Air Pillow.

Now, you may be saying, "Hey, my pillow says it can be washed." and you'd be correct. But the Fresh Air Pillow is the only pillow designed to be washed every week if you like, in one cycle, and the resilient, high-performance foam was designed to be long lasting. Other pillows are a pain in the neck to wash, take all day, need tennis balls in the dryer, for multiple cycles, and then break down so much they're only recommended to wash once a year. ugh, gross!

Our US assembly factories already have
tooling set up. The money raised on Kickstarter will be used for ordering the
minimum amounts of materials for production. Each material requires minimum orders to get it at a reasonable cost, and the foam manufacturer cannot
produce this exclusive foam without costly set up fees, unless we have a large
enough order. Our $18,884 minimum goal will allow us to produce a little more than 300 pillows and give enough production to our supply houses, sewing and manufacturing to meet the minimum requirements. Because our manufacturers are all experienced, large-scale companies, we will gain economies of scale on larger orders and they can fulfill those more efficiently. The more
sales we make, the easier it will flow and the cost per unit will go down. Our manufacturers have open capacities
to produce these in the thousands per day. Let’s get them busy and bring home some U.S. jobs.

Where
will the money go?

Kickstarter fees

Amazon (credit card processing) fees

Outer shell casing material

Inner core casing material

Exclusive open cell polyurethane production and set up

Pre-cutting of raw materials

Sewing

Die cutting and assembly plan

Setting up further production and quality control

Marketing

Further patent and trademark work

Rewards

Shipping and packaging

I am extremely excited to finally launch
the Fresh Air Pillow! I
am thrilled to be working with exceptional manufacturers that support American labor. Whatever amount you donate, from $1 - $1,500, I know you will get more than your
value and I appreciate it more than I can show!! Thank you!! As a backer of
other products on Kickstarter, I truly hope that someday I am able to
contribute to fulfilling your dream!

Sincerely,

Scott Rochlin

Risks and challenges

MANUFACTURING:

One of the primary challenges when dealing with any physical product is in manufacturing. This product has to hold up to a standard higher than other pillows because of the repeated machine wash cycles it will endure. Rest assured, our US manufacturers and our suppliers are some of the very best at what they do. From our foam manufacturing plant to our production sewing factories, we’re dialed in with professionals.

When were funded (of course, that is the wish) I will be personally assuring all quality control measures are being maintained. And the process will remain the same as we get ready to manufacture more units after our kickstarter campaign.

LEAD TIME & DELIVERY:

Knowing the exact timeline for production from start to finish is never easy to judge. Thanks to all of our samples over the years and the tight relationships we've built, we're confident that we can finish all orders within our timelines upon the conclusion of this campaign. Because their reputations are also involved, all our manufacturers and suppliers want to make sure the product is absolutely perfect upon completion for the first run through. They are true professionals and would rather over deliver and under promise, than to do the opposite. In the case that any delays do arise all backers will be informed immediately and kept up to speed with all updates. Our future production orders will move at a much higher speed, with inventories always in stock if we raise enough here.

Kickstarter is not a store.

Pledge $5 or more
About $5

For your generosity, you will get a “Fresh” and “Grody” buttons to pin on your pillows to say they have just been washed (Fresh Pin) or they need a cleaning (Grody Pin). Or, pin ‘em to your jean jacket cool guy. Free Shipping in USA. Add $5 to Canada and $10 international.

Kickstarter is not a store.

Pledge $59 or more
About $59

Congratulations early bird. Your the first to purchase the “Fresh Air Pillow”. This pillow is quite simply the cleanest,most comfortable Mutha-Fluffin' pillow you’re ever gonna own. Free US shipping. For Canada, add $20 and $40 elsewhere. Suggested retail price for this pillow is $99.

Kickstarter is not a store.

Pledge $59 or more
About $59

Congratulations. You have joined the Kickstarter party and are among the first to purchase the “Fresh Air Pillow”. This pillow is quite simply the cleanest,most comfortable Mutha-Fluffin' pillow you’re ever gonna own. Free US shipping. For Canada, add $20 and $40

Kickstarter is not a store.

Pledge $119 or more
About $119

Twice as Nice: Why have a pillow fight over who gets the Fresh Air Pillow! Get you and your partner one and have a pillow fight anyway. This reward is for one pair of pillows and pairs won't grow inside this pillow. FREE US shipping. For Canada, add $25 and $55 elsewhere. Retail price for this deal will be $198! Hot Dang! What a deal.

Kickstarter is not a store.

Pledge $129 or more
About $129

Double your pleasure... Use one to support your head and shoulders and one to elevate your feet...or your ego, because you my friend, have a sweet set of bad-a$$ pillows. FREE US Shipping. For Canada add $25 and $55 elsewhere.

Kickstarter is not a store.

Pledge $1,500 or more
About $1,500

Hey Daddy Warbucks, You will enjoy 4 Fresh Air Pillows! You get to star in your very own Fresh Air Pillow video, or direct Scott to do whatever you desire... I'm thinking: swimming in cream corn or Rodeo... You will also be the leader of our Pillow Fight Brigade at the 2014 Annual Pillow Fight Day in Seattle. We'll equip you with a team t-shirt, bullhorn and all.You will also get breakfast before the event, and a cool drawing of a goat. It's like the best prize package ever.

Kickstarter is not a store.

Pledge $2,500 or more
About $2,500

The Fresh Air Mattress Cloud.
The World’s Most Washable Deluxe Bed Topper. According to Dr. Tierno on the Today show (see our video), the bedroom is the second dirties place in the home. You will participate in the design and development of this incredibly comfortable and most washable bed topper. Still in the development stages, our patent work has begun and you will be part of the design and development team that helps bring bedding into the new era of clean. You are invited to meetings about this, be named as part of the design team and of course receive one of the first King size bed toppers we complete. This is the only bed topper that you can completely pull apart and wash in a conventional machine. Because of the sophistication, design and material, we expect this to eventually retail for about $395 to $495 in stores. The "Cloud". Meetings by Skype or fine.