Meet Graham

The only person designed to survive on our roads As much as we like to think we’re invincible, we’re not. But what if we were to change? What if our bodies were built to survive a low impact crash? What might we look like? The result of these questions is Graham, a reminder of just how vulnerable our bodies really are.

As much as we like to think we’re invincible, we’re not. The human body doesn’t have the physiology to absorb the energy when things go wrong in a crash. In fact, the impact forces of just 30km/h are enough to be fatal – such as striking a pedestrian or a side-on collision with a tree.

Graham highlights the changes we need to make to protect ourselves from our own mistakes on the road. At the centre of this system is the belief that human health is more important than anything else, he is the embodiment of the Towards Zero vision.

When visiting Graham, visitors will have access to the latest immersive augmented reality technology, to look beneath Graham’s skin and better understand how his unique features would work to cushion him from serious injury in a crash. You can meet Graham in person or online at meetgraham.com.au.