SummaryWhy was the report written?Sports Drinks Category Profiles reports provide a comprehensive overview of the Sports Drinks markets. Compiled from Canadean’s Category Profile series the reports offer a cost effective way of quickly gaining an understanding of the industries dynamics and structure.

What is the current market landscape and what is changing?The Sports Drinks Category Profiles report series provides an analysis of category trends in the current landscape – looking at both the key current and emerging trends.

What are the key drivers behind recent market changes?The Sports Drinks Category Profiles report series provides an analysis of the drivers behind category performance in the respective markets, covering for example the impact of the economic environment, rising/falling consumer disposable income levels, pricing challenges etc

What makes this report unique and essential to read?The Sports Drinks Category Profile reports 2012 comprise of data tables, charts and supporting text. The reports are compiled from Canadean’s
extensive global soft drinks databases which are researched individually by country using our specialist researchers ‘on the ground’. The Sports Drinks Category Profile reports provide an invaluable guide to latest trends.

A market valuation is provided and, where applicable, new products in 2011 are identified.

Supporting text includes commentary on current and emerging trends, segmentation, packaging, distribution, pricing/valuation and where applicable, functional products and private label.
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