This interactive experience examines how programmatic technology creating efficiencies and greater returns for buyers and sellers. The television industry — which hasn’t altered the way it buys or sells advertising over the last several decades — is on the threshold of dramatic change.

According to a recent nationwide study, Americans trust local news media more than its national counterpart—and they’re getting most of that news from TV. Check out the infographic! Some of the results might surprise you.

This interactive experience examines how programmatic technology creating efficiencies and greater returns for buyers and sellers. The television industry — which hasn’t altered the way it buys or sells advertising over the last several decades — is on the threshold of dramatic change.

Videa has deep roots in broadcast. We’re passionate about maximizing the value of television and have built the only marketplace for full-schedule, local TV station inventory that can be ordered weeks or quarters in advance.

Videa supports the ability for each station to determine the value of their inventory. We’ve built technology that recommends rates based on supply, demand and historical market conditions but the inventory owner always sets final pricing. Videa provides analytics while stations maintain control.

Take a 60-second tour thru the history of advertising on television – and learn how Videa is leading the industry through thoughtful change. Built by broadcasters, for broadcasters, Videa is building the right solution for an industry that is quickly evolving.