Wednesday, 2 March 2016

Facebook to introduce live videos on top of News Feed

Social networking giant Facebook
has been constantly tweaking its News Feed in order to enhance the user
experience. The company has now introduced a change and has again put
the Live Video streams on top of the Facebook News Feed.

Last year, Facebook launched the Live Videos feature which was seen as a competition to Twitter's
Periscope. This feature enables users to share live videos by simply
tapping on Update Status and selecting the Live Video icon

This allows users to discover live videos from their friends and public
figures you follow right in your News Feed. At the time of watching a
live video users can also tap on the Subscribe button to get notified
the next time the broadcaster goes live.

In its official blog post, Vibhi Kant, product manager and Jie Xu, software engineer said, "Facebook
Live videos are more likely to appear higher in News Feed when those
videos are actually live, compared to after they are no longer live.
People spend more than 3x more time watching a Facebook Live video on
average compared to a video that's no longer live."

Facebook also has the 360 degree videos to the News Feed, which was rolled out last year in September.