"The Heavy Men's Network, the first premium male-focused online video network and a part of The Heavy Corporation, today announced in honor of Independence Day the creation of the IAB Supersize Me package for online advertisers--an environmentally friendly ad package with six times the firepower of standard IAB units!

Now that Ray-Ban has all but used up its viral video tricks, its now turned to culture jammer Ron English who recently unveiled a giant billboard in New York, part of the brand's Project Colorize campaign. To add to the unveiling, flash mobs (yes, like trucker hats, they go on and on) were organized beneath the billboard to simply look up and stare at the board...while wearing Ray-Bans, of course.

Yesterday Boing Boing held a conference call with Xeni Jardin, David Pescovitz, Joel Johnson, John Battelle of Federated Media, and The LA Times.

Apparently they talked for over an hour. Here's parts one and two of the convo.

The short and sweet: Xeni Jardin takes the blame for removing the posts. She also shares a little family history -- and I'm wishin' she didn't, because it feels like a cop-out (here's a little inside-shit for all the inside-shit you're not getting!). Then the Boingers talk "editorial autonomy," John Battelle puts Boing Boing's growth spurt in perspective, everyone discusses the philosophy of "site" and "content" ownership, and nobody says sorry. The end.

So the Mullen creative department just finishes presenting their work for the New England Aquarium shark exhibit to the 12 year old AE they are forced to work with because, ya know, it's a pro bono-ish account and the little tyke says, "Well I like it but where's the viral component? Every great campaign has viral, right?"

Eyeblaster, AKQA and Mindblaster put their wands together to create a video widget for Nike Football Soccer. It spans 10 countries and is supposedly one of the largest video widget campaigns EVAR. (The PR guy called it "revolutionizing.")

See widget here. Basically it streams a selection of Nike ads: watch 'em one after the other, or browse from a playlist. There are also embed options for social networks.

I'm not convinced anyone wants a video widget pre-loaded with Nike soccer spots, but given that it starts with "The Next Level" by Guy Ritchie -- which makes my brain throb -- I'm glad it default-launches on mute. Way to go, Eyeblaster.

But really, the idea behind widget technology is engaging people without them having to leave the website they're on. AKQA, couldn't you have snuck in a soccer game or some shoe-customizing awesomeness?