CHALLENGE

SET THE BENCHMARK FOR VIRTUAL REALLY APPS WITH UNIQUE USER EXPERIENCE

AR and VR tools for customising car features are a dime a dozen in the incredibly competitive automotive market. Despite this, Audi was determined to make waves by releasing something completely new. Instead of pure car customisation, Audi wanted their customers to experience breathtaking perspectives in a range of interactive virtual scenes. The applications should deliver the highest quality content for diverse settings in sales, forums and events. Furthermore, Audi wanted an intuitive motion control without motion sickness and the most optimal headset should be used for each application, whether Oculus Rift or HTC Vive.

SOLUTION

DYNAMIC VIRTUAL REALITY EXPERIENCE WITH INTUITIVE USER CONTROL

With its launch at the Consumer Electronics Show (CES) in Las Vegas the Audi VR experience immediately began to turn heads. In particular, RE’FLEKT’s latest feature” The Walking Gain” stunned tech heads and app users alike. This stunning technology allows users to intuitively move around vehicles within the virtual world when in reality they are unknowingly moving a fraction of the space; making the application readily available for small showroom or trade fair spaces. In the virtual Audi world, customer’s can explore current and classic Audi models in customisation mode or with x-ray vision to explore the mechanical features. Or why not take the driver’s seat and experience the ultimate Audi VR experience by driving on the moon?

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