I wanted to like this shampoo, because really needed help with yellow/orangey blond highlights I have, But unfortunately not much has changed, apart from my hair getting more dry than before :) So, not the biggest fan. But as some girls before mentioned, maybe this product works just when you already are quite blond to begin with, i guess my highlights are too golden, so it didnt work. Smell is nice, but that would be all.

Love it! It tones my hair perfectly! I just recently dyed my roots using a high-lift blonde and even though it turned out slightly brassy, 3 mins of this shampoo on the roots got rid of it! Love it, thanks L'oreal!!

I have very light single-processed blonde hair, with a lot of natural gold in it. My hair dresser used this shampoo on me when I was getting a cut and I noticed a difference on that one use alone! I immediately purchased it (although it hurt the wallet - buy the large bottle it makes a lot more sense $ wise), I am addicted. It makes my hair feel clean, soft and healthy, but more importantly it gets rid of the brassiness! It smells nice and fresh as well - a lot of purple shampoos have a unpleasant scent to them for some unknown reason. The only down side is the price, but you get what you pay for.

I still use this product occasionally when my blonde foils are looking a little brassy, however i find that the salycilic acid in it makes my scalp tingle when its on & i begin to get dandruff for a couple days after using it. The problem i find with this too is you need to leave it on for a few minutes for it to work properly and the tingling on my scalp isnt really pleasant so end up washing it off early! Quite pointless really :(

I've tried it a couple of times so I think it's fair to review it. It is really pigmented, a dark purple color, it smells pleasant I think and it has a rich, creamy consistency that foams.

It is not only a blonde shampoo but also a repair shampoo, meaning it is very nourishing as well. It does not do squeegee clean but it makes my hair feel clean and well strengthened. It also adds shine and brings out the blond in my hair.

I do think it is pricey but I'm willing to spend a little extra on a product that I like. I definitely love this as it is exactly what my hair needs. Will repurchase if I find it somewhere for a reasonable price (after going through several webshops a found one that was fairly ok, I think 7 euros for the 250 ml bottle, the bigger one was better value but I wanted to test it first).

On the package it stays it should be used with gloves as it may stain, I don't think that is necessary.

EDIT: I should add that I use this shampoo in an area with terribly hard water. I recently used it in an area with soft water and I didn't like it so much, it felt a little too rich and heavy. But with hard water it is great, it really nourishes and I don't even use conditioner anymore, just a hairmask every once in a while.

I don't like violet shampoos, but Shine Blond made my blond clean/yellow free without making it grey or violet. Very gentle shampoo. Got many compliments every time I used it. Like it much more than Joico, Matrix and Phyto.I had a 500 ml bottle with pump and liked it a lot. Gonna buy it again.

I love this product. Since I had a bleach bath on my hair, my highlights need to be taken extra care of to avoid turning ginger.This is the best professional product I have used for my hair so far. It's the first item I have purchased from a salon too. After having full head highlights I decided that I should invest in something slightly stronger than supermarket products.

Pro's:Beautiful packagingDoes not have a strong smellDoes not dry my hair out provided I use a treatment afterwards.Makes the blonde appear less orange and brighter.It looks like it's only just been done and if left on for more than a minute it works like an actual salon toner.

Con's:Not much in the product - not too great when you have really long hair but it isn't a massive issue.Price is pretty stupid but it IS a salon product.

One thing, you don't notice the orange/brassiness fade till your hair dries. It's not a long term solution, salon toning is still essential for those who went from very dark to light like me.

This line is fig-scented, in line with its purple color..can't believe nobody mentioned that. I find it very refreshing and clever.

I have naturally pearl blonde hair.

I haven't noticed (I'm through half a bottle, maybe I need more time?) a difference in making my hair lighter, but it does look a bit brighter and gives it a clean silverish shine. My hair is really not that yellow to begin with though, but it did get darker when I moved to a sun-deprived city.

I find this line way less moisturizing than my usual L'oreal Expert Intense Repair, so I still use my Intense Repair masque. And will probably alternate with the Repair shampoo once I finish this bottle. That said, it doesn't leave my hair "crunchy" but definitely not as healthy-looking if I don't use the masque.