Sky Social

Customers only engaged with Sky’s social channels to air their gripes and grievances.

So we relaunched them with a 2-month calendar of posts playing off what was happening on Sky and the wider world. We also made far more use of video, gifs, quizzes and memes – to reflect the fact our posts came from an entertainment brand.

At the end of the trial, we’d had such a positive effect on customer engagement that Sky handed us their brand social activity for good.

Role

Creative Direction/Copywriting

For

Sky Brand

A quiz for Trubies – True Blood fans

It ran over a couple of weeks with prizes of Box Sets and True Blood memorabilia to be won.

A GIF to promote the new series of drama Banshee

Gif to promote ‘Non-stop’, starring hard man Liam Neeson

GIF showing range of content on Sky that month

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8-bit animation to promote ‘Superheroes Week’ on Sky Movies

To publicise Tom Hanks Week on Sky Movies, we asked people to name the films relating to the hats