Marketing Platform

Content creation is a powerful marketing strategy and the most efficient way to raise awareness, generate leads, and drive conversion. After all, numerous reports reveal that content marketing costs 62% less than traditional marketing and generates about three times as...

Define what company culture is Not all organizations are the same. No matter how fun and attractive Zappos’ company culture may seem to be, it would not suit certain people, certain organizations, or certain industries. Do not forget that the...

You’ve read it everywhere: when it comes to content marketing and inbound marketing, it’s all about telling a great story. Storytelling is the way that marketers connect with readers and potential customers, and it is what separates a blog post...

Welcome to the week! Thirty years ago today a group of musicians and recording artists under the banner USA for Africa released the song We Are the World. The single is one of only 30 songs in the history of...