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Begin at the End

Contrary to what you might have learned from The Sound of Music (“Let’s start at the very beginning…”), when you are planning a new web site or a new feature for an existing site, you need to begin at the end by defining the GOAL and the WHY of what you are trying to accomplish....

5 Websites for Design Inspiration

Before we start on a web design for a client, the designers spend time doing research and searching for inspiration. When they are working on tight deadlines on multiple projects a week for everything from retailers to manufacturers to insurance companies I am always impressed by their fresh ideas and creativity...

Inventory by location

Pre-shopping is one of the major uses of eCommerce sites and more than 50% of shoppers start shopping online even if they plan to purchase in store. One of the projects we completed last year in the runup to Christmas was a redesign for Daniadown, the BC based retailer of bedding with a worldwide reputation for high quality duvets. While we did our first inventory by location site in 2007 for Kidsbooks, with 16 locations and products that come in a variety of sizes and colours, we had to come up with a new model for Daniadown. Now shoppers can lookup product inventory in their closest store and find out which products are web exclusives, so they can buy online or have a more efficient shopping trip...