The sponsors of George Hook's talk show, Dalata Hotel Group have terminated their commercial agreement with Newstalk.

The sponsors, run by Sligo man Pat McCann, confirmed the news in a tweet this morning.

"@Delatahotels cannot support any radio station that allows inappropriate & hurtful comments to be made."

"Our commercial relationship with Newstalk and sponsorship of George Hook High Noon has been terminated this morning."

The termination comes after comments Hook made surrounding the rape of a woman in the UK.

Newstalk issued an apology for Hook's comments on the station on Saturday.

Patricia Monahan, Managing Editor of Newstalk said the comments were "“totally wrong and inappropriate and should never have been made.”

In a string of tweets, George Hook also apologised.

“I wish to apologise unreservedly for comments I made about rape on my radio programme on Newstalk yesterday.

It was unacceptable to suggest in any way that blame could be attributed to victims of rape.

I apologise for the comments which caused hurt and offence, and for this I am truly sorry.”

Mr Hook opened his ‘High Noon’ programme today, Monday at 12 O'clock with an apology for his comments.

“I want to start the program with a profound apology,” Mr Hook said.

“On Friday September 8th I made comments about rape on the program which are totally inappropriate and unacceptable, and I should never have made them.

“I realise that those comments caused widespread hurt and offence and for this too I am truly sorry.

“I would particularly like to apologise to all victims of rape, the families, the representatives of the organisations who work day and night to reduce the stigma around rape, and also for those who try and increase reporting of crimes involving sexual violence against men and women,” Mr Hook said.

“It was wrong of me to suggest that any blame could be attributed to those victims or that they bear any responsibility in the crimes committed against them.

“By doing that I played a part in perpetuating the stigma and I unreservedly apologise for doing so.

“Everybody has the right to enjoy themselves without fear of being attacked and as a society we have a duty to our daughters and granddaughters to protect that right. On Friday I failed in that duty of care, a failure I deeply regret and for which I am truly sorry,” Mr Hook said.