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Samsung backs community initiative with $3.7m

In an effort to bolster its corporate social responsibility strategy, Samsung Electronics is giving HK$3.7 million to local students and schools as part of a global campaign, Solve for Tomorrow.

Jointly created by Edelman Hong Kong, the global campaign has for the first time launched in Hong Kong with the aim of addressing social issues facing the city.

Participants were asked to choose an environmental issue and propose an idea for how technology can be used to solve the problem. Submissions will be presented by audio clip and images on the campaign official website and will be uploaded to its website for online voting.

Samsung is going all to promote its efforts with a campaign running across online channels, social media, MTR and in print.

“Samsung is committed to the communities in which we operate,” said Lawrence Chow, chief marketing officer, Samsung Electronics Hong Kong.

“Our Samsung Hope for Children program has benefitted underprivileged children across Hong Kong since 2011, and we hope that Samsung Solve for Tomorrow will benefit everyone in Hong Kong with a greener, smarter city.

He said giving students a platform to discuss and examine the environmental issues in the city can have a lasting impact.

Deadline for entries is on 2 January and prizes will be presented at an awards ceremony in March 2014.

The campaign has also partnered with some Hong Kong’s environmental NGOs including Hong Kong’s Business Environmental Council, HKedCity, Ecovision and Hong Kong Science & Technology Parks.