Olympus rebrands MJU SW cameras as MJU TOUGH series : Olympus, the company that introduced freezeproof, waterproof and shockproof digital cameras for active lifestyles to the mass consumer market in 2006, is now redefining the segment it continues to dominate. Beginning with the newest members of the MJU TOUGH camera line-up to be introduced in January 2009, these incredibly rugged digital cameras built to capture amazing images in extreme situations will be rebranded as MJU TOUGH. The new MJU TOUGH brand will allow Olympus to continue the series’ reputation for incredible durability while introducing new innovations and benefits to the line.

Olympus Mju 1040 Crystal Bring more glamour into your life with the Olympus Mju 1040 Crystal. This special limited edition model includes distinctive Crystallized - Swarovski Elements that can be easily adhered to the camera’s sliding lens barrier. The ultra-slim Olympus Mju 1040 Crystal camera represents a perfect fusion of cutting-edge technology and sophisticated design. With the Olympus 1040 Crystal, Olympus sets a new benchmark for elegance among digital cameras. A glittering arrangement of 98 Crystallized - Swarovski Elements is included to adorn the protective sliding lens barrier. The camera’s Midnight Black colour provides a dramatic backdrop that makes the dazzling adhesive elements even more eye-catching.

Olympus E-420 Komachi kit : Named after famous Japanese poet Ono no Komachi, who was renowned for her beauty, the Olympus E-420 Komachi Kit certainly lives up to its namesake. Olympus brings together the E-420 body with the ZUIKO DIGITAL 25mm 1:2.8 pancake lens to present a combination that cuts a decidedly elegant figure. The size and weight advantages inherent with the Four Thirds System are clearly demonstrated in this kit. The camera body and lens pairing measures in at a total length of just 76.5mm - which makes it the most compact D-SLR set-up in the world, and together they weigh merely 475g. As such, high quality miniaturised optics that deliver maximum D-SLR brilliance can be taken along and enjoyed anywhere with ease.

Olympus Mju 1050 SW Gold : Who ever said that toughness and elegance are mutually exclusive? With the release of the Champagne Gold version of the Olympus Mju 1050 SW, Olympus lays all such doubts to rest. This stylishly designed camera not only looks a treat, its shockproof, waterproof and freeze proof body means the Mju 1050 SW digital camera can keep up, no matter where life takes you. With its miniaturised optics returning maximum brilliance, users enjoy top quality results in an extremely compact form. In addition, a unique TAP Control interface lets a variety of functions to be accessed just by tapping the camera body. The Olympus 1050SW camera in Champagne Gold will be available from early October.

Olympus Four Thirds standard digital SLR camera : Olympus Imaging Corporation (President: Masaharu Okubo) is developing a new interchangeable-lens digital SLR (single lens reflex) within the Olympus E-System. This new Four Thirds-compliant camera reinforces the company's commitment to the standard. Positioned as a mid-level model, this new interchangeable-lens digital SLR camera is intended for anyone who wants to express their creativity through photography, whether they are an amateur just starting out or a profession with years of experience behind them. Introduction of the new camera is expected in the first quarter of the year 2009. The developed camera will be exhibited as a reference product at Photokina 2008.

Olympus Micro Four Thirds digital camera mock-up : Olympus Imaging Corporation announced that it has begun development of an interchangeable lens type digital camera based on the "Micro Four Thirds System." Development of the camera will bring dramatic reductions in size and weight to the Olympus E-System, and will comply with the new Micro Four Thirds System standard jointly announced with Matsushita Industrial (Panasonic) on August 5. From September 23 through 28, a concept mock-up of the camera will be exhibited at "Photokina 2008", the world's biggest trade fair for the photographic and imaging industries held at Köln Messe, Cologne, Germany.

Limited edition Olympus Mju 1020 : Show your true colours with one of only 5,000 Olympus limited edition white Mju 1020s: each camera comes with three uniquely-styled skins by internationally-acclaimed artist Matei Apostolescu, so you can sport a camera that’s especially exclusive. The Limited edition Olympus Mju 1020 compact digital camera is available now in a strictly limited quantity. Express yourself with the white Olympus Mju 1020 using one of three exciting designs by Matei Apostolescu. Choose your favourite skin and apply a unique look to your µ that’s sure to turn heads. And with a 7x optical zoom and 10.1 Megapixels, the Olympus Mju 1020 limited edition is sure to charm both inside and out.