buyarock.com was conceived by two guys who met while working at an ad
agency in NY on the De Beers diamond account. Over the years they became
close friends and while on a recent winter camping trip, sitting around
a campfire, they began to think. At first it was just something to do
to try and keep warm. Then, to their surprise, right there in the dark,
cold Maine woods this thinking started to produce some rock-solid ideas.

Between the two
of them, they had been promoting diamonds and studying the market on
behalf of De Beers for 14 years. If they learned one thing, it was that
buying a diamond can be a complicated, frightening and intimidating
event. They also knew that presenting a gift of diamond jewelry could
be one of the most rewarding experiences of a lifetime.