13 Sep 2013 | martinrp

11 Sep 2013 | jhall

Mobile and wearable technology, along with the Internet of Things have combined to accelerate the Quantified Self (QS) movement where we track and measure our every move. An explosion of consumer data: terabytes of opportunities to engage.

01 Jul 2013 | Erna George

25 Jun 2013 | Lee Manning Craik

‘Baby Boomers’, ‘Greys’, ‘Silver Surfers’… Whatever their label, the over fifty audience will soon reach a staggering 2 billion people globally. For the first time it’s the fastest growing demographic, and not one to be ignored.

05 Oct 2012 | Added Value

20 Jul 2012 | Added Value

18 Jul 2012 | Hazel Barkworth

31 May 2012 | broomec

A world-wide Added Value team worked together across markets to support the PepsiCo global team in finding out what people wanted in 28 countries, across thousands of brands which make up 90% of their value sales.

17 May 2010 | Added Value

17 May 2010 | Added Value

30 Apr 2010 | Added Value

In the UK, political leaders are battling to establish their brand characters to win the people’s vote. As the televised debates have shown, this election will not be won on policies alone; it’s the personalities that will help swing it.