Miuccia Prada keeps us on our toes; whether that is with idiosyncratic collections, or one of a kind imagery depends on the day, but one could never accuse camp Prada of being boring. This season’s campaign is a testament to the brand’s ability to think outside the box, their F/W image is all about the next generation of modeling stars. As such you will find no familiars amongst the stunning cast (well maybe just one – budding supermodel Frida Gustavsson also stars)Ashley Brokawwent in search of girls with the Prada je ne sais quoi, that certain special something that has defined the brand’s faces from Sasha Pivovarova to Daria Werbowy. Only the newest of the new need apply – some of the campaign’s stars haven’t even walked shows yet.

In the first snaps to hit the internet the gorgeous Kelly Mittendorf (Marilyn) gives a star making turn in a beautiful shot by Steven Meisel. The image is pure Prada and Kelly’s one of a kind look is certain to grab the attention of casting directors and model fans alike. BONUS: Gorgeous newcomers Ondria Hardin (Ford) and Antonia Wesseloh (Ford) make equally alluring debuts in the campaign’s two new images!

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42 Comments

the lavender sofa, the pose and the outfit bring back memories of esther de jong’s prada campaign.

xoAsh says:June 17th, 2011 at 11:53 am

While shes keeping us on our toes, I hope she breaks the race barrier and use Jourdan <33

JM says:June 17th, 2011 at 11:53 am

love it!

jake says:June 17th, 2011 at 12:03 pm

was she featured in new faces a few months or so ago? i seem to remember somebody looking like her but im probably wrong as you would have provided the link i assume. its a beautiful shot – i like it a lot.

I Agree 100% with what @xoAsh said. Why still no models of color in Prada’s ads? Especially given the flak that Prada (and many European design houses) have received recently regarding the lack of divere representation on their runways and campaigns. It would be truely fashion forwad for Russell Marsh to ‘discover’ talent of color!

It reminds me of Sasha’s Prada ads back in the day. Although this is bland, the other shot that surfaced with Ondria Hardin and Frida Gustavsson is stunning. I can’t wait to see the rest. Oh, and Antonia Wesseloh is rumored to be part of the campaign too.

anlabe says:June 17th, 2011 at 12:47 pm

Antonia Wesseloh for Prada too.
I guess they really went for the right looks for the collection this season.

Josh says:June 17th, 2011 at 1:06 pm

I just recently googled Kelly, and her face is so stunning! She looks great in this ad, but that fugly bag is ruining the shot. Frida G. and another unknown blonde girl are also in this campaign, and I hope Xiou Wen Ju is a part of this.

Kelly Mittendorf + Ondria Hardin?!!! I’m… so, so glad. I like both a lot – Ondria especially, it’s such a long time I (super-optimistically) wait for news from her, and now that they’re coming… have I said I’m so, so glad?
And I’m sure best is yet to come…

memble says:June 17th, 2011 at 1:38 pm

the last pic is my fav. who’s that girl beside Frida?

Marty says:June 17th, 2011 at 2:36 pm

this is actually my favorite yet.
and this is going to bring Frida up in the ranking :)… I like it alot
and the new girls make it speical i love it.

janice says:June 17th, 2011 at 2:55 pm

i liked it when she used asian models, now THAT would be groundbreaking. there are some amazing amazing asian models she should use them! new faces galore

Regarding my comment above. Russell cast so many Prada campaigns so I though this was him and not Ashley Brokaw. I certainly don’t mean to single any person out but people in certain positions (like but NOT specifically casting directors) have the power to impact change. Ultimately, I understand that it’s the designers that have the final say but with so many black, asian, and latin models to choose from, it saddens me that it’s still an issue… @anlabe, that would be wonderful @janice that would be as well.

Max says:June 17th, 2011 at 4:14 pm

I don’t want to be mean, but what so special about this camp?
Meisel should be already retired.

Ya Frida!
but…i feel she is being outshined by the other girl. still great job!

RICCARDO says:June 17th, 2011 at 7:06 pm

does miuccia makes clothes only for 15 years old chicks? i dont have a clear memory of a decent casting of the meisel /prada house in a very long time.
PS I FASHION SPOT kelly mitt. and i was traumatized