Why Newark Mayor Cory Booker is good at PR

I have been a fan of Newark Mayor Cory Booker since a story broke last winter about Mayor Booker hearing about a dog left out in a snowstorm on a very cold night. He went to the house and took the dog. You can read more about that story and several others, where Mayor Booker went what can easily be considered above and beyond the call of duty here.

Mayor Booker is a hands-on kind of guy. He gets out and does what it takes to show his constituents that their issues matter to him. And his communications team does a good job of making sure we see and hear, through traditional media, about the things he does. However, the mayor is active (and quite funny) on Twitter, he is on Instagram and he has a Facebook account where he posts regularly.

He is currently running for the U.S. Senate and he is doing an excellent job of not crossing over and campaigning. He uses his mayor “shares” on social media for that job, and he uses his campaign social media accounts for the upcoming August Senate election.

Cory Booker is authentic and genuine. He connects with his constituents, rather than talk at them. He updates regularly. He responds – especially on Twitter, which seems to be his platform of choice. And he is human about it all. He also takes on the tough questions and the people who are clearly not fans of his. He doesn’t shy away from them. I think that earns him respect, even from those who will never vote for him.

There are very few politicians that I have seen who do such a good job of connecting with people, using social media. Cory Booker uses social media as an important tool, and it works because he sees it as a tool. He is who he is – he doesn’t pretend to be anyone else – and he is an active communicator using many avenues, including social media. He doesn’t hide behind his accounts. He uses them to showcase the work he is doing, to raise issues and concerns, to start dialogue, and to bring his citizens together when tragedy or a crisis strikes.