The Nike Studio

All designers strive to provide users a sense of joy and fulfillment through their designs. No matter if it’s a space, a game, or software, they hope for their design to be immersive and to become an escape from reality. In 2015, COORDINATION ASIA designed The Nike Studio for Nike Beijing around the concepts of infinity and empowerment. The sleek and futuristic design won them the prestigious ‘best-of-best’ award for the interior retail category from the German Design Council’s Iconic Awards.

In the spacious product showroom, COORDINATION ASIA’s design team used frosted-over installations and brightly lit, high ceilings to create a sleek all-white interior. “Flash Pack” and “H015” from the Nike 2015 winter collection were on display atop elevated platforms within reflective booths, carefully arranged on linear panels. The design is meant to urge visitors to go outside, brave the cold of winter, and go for a run. Shoes from the Nike ZOOM collection were also on display, placed in rows on semi-transparent LED screens, giving them the illusion of being suspended in midair.

The workout lab drastically differs from the product showroom. Instead of bright alabaster walls, it’s a nearly all-black space. LED lights pierce the space in the form of intersecting luminous lines. In the dark space, the LEDs aren’t only sources of light, but are used to turn the space into a futuristic scene that feels to have come straight out of a sci-fi film. Furthermore, the contrasting light and darkness brings forth a sense of intensity that aims to convey the allure of sports and athletics.

Venturing from the workout space to the multi-functional rest area, the color scheme gradually becomes brighter. The locker room is flanked by black cabinets on both sides of the room, which are connected to white LED strips running along the walls and ceiling. Boldly emblazoned on the wall is a motivational phrase that reads: “Don’t dream of it. Train for it.”

Throughout the entire project, COORDINATION ASIA worked closely off of the concepts of Nike’s co-founder Bill Bowerman’s two quotes: “To bring inspiration and innovation to every athlete in the world” and “If you have a body, you’re an athlete.” The core of the design still revolved around the concepts of infinity and empowerment, and COORDINATION ASIA’s meticulous use of lines successfully turned the space into an impactful visual experience that conveyed a sense of infinity and athletic passion.