How To Sell More To Your Existing Customers (Without Annoying Them)

The deal is, if I drink 6 coffees from that café – my 7th coffee will be FREE!

That’s a great incentive for a customer. However, it’s not me but the café who is winning here.

How Is the Café Winning at Coffee Loyalty Program?

They are encouraging me to come back for their coffee, almost every day of the week.

Even if a friend needs a coffee, they can use my card and I will reach my “free” coffee sooner.

The card is smaller and thinner than a credit card. So, can easily sit in a pocket or wallet.

And ultimately, the café is selling more coffees.

Even in a few years, if they discontinue the FREE coffee offer, they will still have a huge number of loyal customers who will come to them instead of going to their competitors.

Getting New Customers is a Big Deal, But Retaining Existing Ones is Bigger

As a business, customer acquisition is a big deal and most of the businesses spend a lot of money in acquiring new customers or getting new leads.

If you run a business, digital marketing can put your potential customers into a funnel, get them to your website or store, can even encourage them to call your business or make an enquiry, and finally make them your customer.

But, retaining those customers with the promised service or product is your job.

Though it is absolutely critical to get new customers for your business, what’s equally important is retaining your existing customers.

Losing Your Existing Customers Shouldn’t Be an Option

It’s not a profitable deal to repeat the whole sales cycle all over again.

Rule number 1, if your existing customers are not happy – they will leave.

It’s a universal truth that applies to every single business. You will have to put same (or even more) effort, time, and money to acquire that customer back.

That’s a loss for any business.

According to HBR, the cost of acquiring a new customer can be up to 25 times more expensive than retaining an existing one.

Also, studies show that increasing customer retention rates by 5% increases profits by 25% to 95%.

That’s an impressive number!

Imagine, your revenue if you please and sell more to your existing customers.

Why Personalisation Matters?

We are selling to humans, not bots. Personalise and curate experiences for them. They will come back wanting for more.

According to Brain Research magazine, certain parts of our brain light up when we hear our own name.

That’s a brilliant way to cut noise. With so much competition, nearly every brand is curating personalised experiences.

In fact, a study from Accenture shows that consumers prefer personalisation. Majority of consumers are still more likely to shop with brands who recognise, remember, and provide them with relevant offers and recommendations.

Know your customers – who they are, what they want, what they like, and especially what they don’t like.

The company printed 150 of Australia’s most popular names on cans and bottles and further developed interactive kiosks to personalise a ‘Coca-Cola’ can or bottle. The campaign was a hit and those bottles and cans became a social currency – a must-have item.

Sephora is another brand that is killing the personalisation game. From live chats to personalised emails – they want to know everything about their customers and their buying intent.

If you need help with any of these strategies, hit us up. We have been helping businesses scale and leverage digital channels to sell more.

Businesses working with us will vouch for the results they got with our dynamic digital marketing approach.

We offer a whole suite of digital marketing services. Talk to us, and tell us about your goals and budget. We will definitely find a way to help you.

TL; DR: Hire eMarket Experts and we will boost your sales and revenue. We will help you retain your existing customers and we will also help you acquire new ones. All through our smart digital marketing services.

Nidhi is a content marketing strategist with a knack for storytelling. Her key skills are blogging, influencer marketing, communications, and brand engagement. She works as a content marketing manager for eMarket Experts.

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Rewarding customers for being loyal keeps customers coming back for more Nidhi. Smart post and fabulous advice.

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