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Barack Obama and John McCain are now tied at 49% in Missouri, according to the latest Fox News/Rasmussen Reports telephone survey in the state.

Last week’s Fox/Rasmussen poll found Missouri to be a one-point race in favor of Obama. Neither candidate has reached 50% level of support in the state in the last three surveys.

Ninety-two percent (92%) of voters in Missouri say they are certain of their vote at this time, while 8% say they still might change their minds.

McCain has pulled ahead among unaffiliated voters this week, 50% to 45%. Last week, the race was essentially tied among those voters. His lead also bounced among men, from one percentage point a week ago to seven in the latest poll. Obama still holds a 53% to 45% among women in Missouri.

McCain leads 52% to 46% among white voters in Missouri, while Obama leads 82% to 15% among non-white voters.

McCain is viewed favorably by 56%, Obama by 54% in Missouri. McCain is viewed unfavorably by 43%, while Obama is viewed unfavorably by 45%.

George W. Bush won the state by seven points in Election 2004 and by three points four years earlier. But Missouri remains a “Toss-Up” in the Rasmussen Reports Balance of Power Calculator.NOTE: Factors other than the latest Rasmussen Reports poll impact the Balance of Power ratings. The current status is indicated on the table in the upper right hand corner of this article.

Nearly a third of voters in Missouri (32%) still think a candidate’s ability to bring about needed change is the most important quality, while 30% now say sharing similar personal values is key. One in five voters (20%) value a candidate who has the right experience the most. While Republicans put the most value on values and experience, Democrats place more importance on the ability to bring about needed change. Unaffiliated voters are more evenly divided between change, values and experience.

While 38% of Missouri voters say they would extremely comfortable with Obama in the White House, 28% say that of McCain. However, while 34% say they would not be at all comfortable with a McCain presidency, 40% say the same about Obama.

Sixty-seven percent (67%) of voters in Missouri now say it is likely they will take the time to fill out an exit poll tomorrow, down from 69% a week ago. Thirty percent (30%) say the opposite. As was the case a week ago, Democrats are much more likely than Republicans and unaffiliated voters to partake in an exit poll.

Electoral College projections now show Obama leading 260-160. When “leaners” are included, Obama leads 286-160. A total of 270 Electoral Votes are needed to win the White House (Predict how many Electoral College votes Obama will win this year).

This telephone survey of 1,000 Likely Voters was conducted by Rasmussen Reports on November 2, 2008. The margin of sampling error for the survey is +/- 3 percentage points with a 95% level of confidence.