The partnership was brought to life on Tiana’s channel and encourages kids to celebrate friendship. Mattel has partnered with Tiana Toys AndMe to honour the YouTube influencer with a one-of-a-kind doll to celebrate the launch of the new animal-themed doll line Enchantimals. “We couldn’t wait to create Tiana in miniature as an Enchantimals doll, honouring Tiana as a special member …

YouTube sensation, Tiana Toys AndMe joined MGA Entertainment in a live unboxing to celebrate the UK arrival of the collection that has already taken the US market by storm. The much anticipated new collectable line from MGA, L.O.L. Surprise Dolls has landed in the UK. YouTube sensation, Tiana Toys AndMe joined MGA Entertainment in a live unboxing to celebrate the …

Here at ToyNews, we like connecting people and while the conversation around the rise of YouTube influencers appears to be hot topic this month, Laura Edwards, commercial director at the talent management firm, Viral Talent talks us through the importance of nurturing the new online stars of today. Over the last two years, we have seen children who have been …

The new single Snowflake from the star of YouTube’s Toys AndMe channel has reached nearly 360,000 views within 24 hours of going live YouTube star Tiana of the hit channel Tiana Toys AndMe has broken the internet record for the most viewed Christmas video in 24 hours. The eight-year-old internet sensation-turned pop princess has set a new record with her …

DUBBED the real-life Tamagotchi, this mysterious egg literally hatches on its own into an interactive toy – but it takes a lot of work and you’ve got to give it some love. The new egg-shaped toy, named Hatchimal, lets kids tap, rub and listen to the creature inside which responds with lights, sounds and tapping back until the time is right …