Golin and other privacy advocates were also underwhelmed by FTC's record fine, arguing that big companies like ByteDance will see it as merely the cost of doing business.

Short-form video sharing app TikTok has been handed the largest ever fine for a USA case involving children's data privacy.

After running into trouble in the United States over the "child privacy" case, TikTok has now assured that it will continue to explore ways to expand and evolve its protective measures for global users.

Previously, the defunct Musical.ly app enabled users to create short videos lip-syncing to music and share those videos with other users. It claimed some 500 million users worldwide previous year, making it one of the most popular worldwide apps.

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Creating an account in the app involves adding an email address, phone number, username, first and last name, a mini-biography, and a profile picture. "Both current and new TikTok users will be directed to the age-appropriate app experience, beginning today".

In addition to receiving "thousands" of complaints from parents, the FTC referenced that TikTok users contain a short bio, in which many list their age, meaning that the app had "actual knowledge" of the kids' age.

TikTok said it has already implemented a limited, age-appropriate app experience with additional safety and privacy protections specifically designed for younger users in the USA and UK. A spokesperson for the company declined to comment on what percentage of users were potentially under 13 but stated that since the app's rebrand to TikTok last August, it has always had an age gate prompting users to affirm that they're 13 or older.

"This record penalty should be a reminder to all online services and websites that target children: We take enforcement of COPPA very seriously, and we will not tolerate companies that ignore the law". These could include a principle that if data of children is specifically sought, obtained for sale/transfer on a commercial basis, consent of a parent or legal guardian should be obtained before collecting and using such data in such manner.

The company was also said to have not responded adequately to parents' requests to delete data, and subsequently held onto that data for longer than was reasonable.

"This settlement highlights the fact that companies can't turn a blind eye to children on their services", Andrew Smith, director of the FTC's Bureau of Consumer Protection, said on a conference call. "While this fine may be an historic high for a COPPA violation, it is not high enough for the harm that is done to children and to deter violations of the law in the future by other companies".

"TikTok should be nowhere near children and children should be nowhere near TikTok", Golin said.

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