The Company

In August 2016, Vanity Planet sold its 500,000th Spin for Perfect Skin, its signature skincare product.

The original product page for Spin for a Perfect Skin was already very strong. It had a minimalist design, elegant color contrast, and a lot of reviews. With 6% of product page visitors reaching checkout, the product page was performing well above eCommerce standards.

The Test

Methodology

In order to see the effects of adding customer photos to their product page, Vanity Planet ran an A/B test with Visual Website Optimizer, the authoritative AB testing software.

They tested the original product page against the same page with customer photos added just above the reviews. These included photos curated from Instagram, as well as photos uploaded by customers alongside their reviews.