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content marketing communications strategy that recognizes this as every business buyer’s position can make the difference between an engaged prospect or an unsubscribe, a loyal customer or a lost sale. The marketer’s goal is to get buyers into and moving through the purchase funnel of awareness, interest, evaluation, acquisition, and loyalty. The risk factor is often greater. MORE

B2B Lead Generation | Buying stuff is easy – fixing problems is hard. SaaS marketing products like Marketo , Hubspot , Eloqua and the like are very, very easy to buy. Unfortunately, there’s no “Wonder Herb in B2B lead generation and marketing either. Want to hear what it’s really like to buy marketing automation? What do you think? MORE

With all the (deserved) hype surrounding marketing automation, is no wonder that many companies, startups especially, are adding the technology as a key component to their marketing activities. Problem is, sometimes the rush to get the software installed and running ends up trampling the creation of processes, content planning, and other key ingredients that are necessary for a successful marketing automation implementation. But let’s say you got approval and have purchased the marketing automation software of your dreams. Step 3: Content Marketing Audit. MORE

Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. MORE

by Sylvia Jensen | Tweet this Back in school we thought we learned everything about marketing. Thanks to tracking and reporting tools, product marketing is no guessing game. You can actually see what products and services buyers are interested in, as well as gauge how they feel about the products they’ve already purchased. But one thing hasn’t changed. Right Place. MORE

by Jennifer Talcott | Tweet this I’ve been in the marketing automation community for about 7 years. In that time, I’ve seen lead nurturing go from “nice to have” to a hard-set business requirement for major, fast-growing businesses. While there’s something to be said for the standard use case meant to educate prospects, lead nurturing can do so much more. Not only does it automate marketing processes , but it also alleviates some of the pain sales feels when trying to build relationships. Why not use lead nurturing programs to help differentiate your solution? MORE

by Contributor Friendly | Tweet this Editor's Note: Today's post comes courtesy of Roz Lemieux, CEO of Attentive.ly, a social behavior platform that helps modern marketing organizations predict how customers and supporters will behave – even what they might do or buy – from social data. Check out the new Eloqua App Cloud offering on Topliners. Impressive. MORE

by Eloqua | Tweet this Our buyers and content consumers are driving interactions with our brands on their terms and across different channels. Sales and marketing alignment encompasses many things, but perhaps one of the most vital benefits of tightly integrated operations is turning the united front of engagements into improved experiences and enhanced conversions. MORE

B2B Lead Generation | Buying stuff is easy – fixing problems is hard. SaaS marketing automation products like Marketo , Hubspot , Eloqua and the like are very, very easy to buy. Too many companies believe purchasing software fixes B2B lead generation. Fixing your B2B lead generation challenges is a lot like losing weight. Unfortunately, there’s no “Wonder Herb” in B2B lead generation and marketing either. Want to hear what it’s really like to buy marketing automation? Right now! Immediately! MORE

B2B Lead Generation | Buying stuff is easy – fixing problems is hard. And every Friday we do a fun B2B marketing show called Laugh and Learn – teaching a key marketing lesson using wit and humor. SaaS marketing products like Marketo , Hubspot , Eloqua and the like are very, very easy to buy. Remember, we need fewer and better leads for sales.). MORE

by Jesse Noyes | Tweet this This article comes courtesy of Joe Cordo , Chief Marketing Officer at Extraprise , an Eloqua partner and lead generation services firm. There are tons of articles, posts, even graphics about lead nurturing out there. There all kinds of campaigns and terms to learn: “drip”, “trigger”, “dynamic.”. Nurturing is a critical way to keep prospects engaged and headed down the path to purchase. Here are six strategies to review before you launch into lead nurturing. 1. Repurpose Existing Content. Test and Optimize Over Time. MORE

With all the (deserved) hype surrounding marketing automation, is no wonder that many companies, startups especially, are adding the technology as a key component to their marketing activities. Problem is, sometimes the rush to get the software installed and running ends up trampling the creation of processes, content planning, and other key ingredients that are necessary for a successful marketing automation implementation. But let’s say you got approval and have purchased the marketing automation software of your dreams. Step 3: Content Marketing Audit.

by Jesse Noyes | Tweet this This article comes courtesy of Joe Cordo , Chief Marketing Officer at Extraprise , an Eloqua partner and lead generation services firm. There are tons of articles, posts, even graphics about lead nurturing out there. There all kinds of campaigns and terms to learn: “drip”, “trigger”, “dynamic.”. Nurturing is a critical way to keep prospects engaged and headed down the path to purchase. Here are six strategies to review before you launch into lead nurturing. 1. Repurpose Existing Content. Test and Optimize Over Time.

B2B Lead Generation | Buying stuff is easy – fixing problems is hard. And every Friday we do a fun B2B marketing show called Laugh and Learn – teaching a key marketing lesson using wit and humor. SaaS marketing products like Marketo , Hubspot , Eloqua and the like are very, very easy to buy. Remember, we need fewer and better leads for sales.).

by Sylvia Jensen | Tweet this Back in school we thought we learned everything about marketing. Thanks to tracking and reporting tools, product marketing is no guessing game. You can actually see what products and services buyers are interested in, as well as gauge how they feel about the products they’ve already purchased. But one thing hasn’t changed. Right Place.

by Eloqua | Tweet this Our buyers and content consumers are driving interactions with our brands on their terms and across different channels. Sales and marketing alignment encompasses many things, but perhaps one of the most vital benefits of tightly integrated operations is turning the united front of engagements into improved experiences and enhanced conversions.

by Contributor Friendly | Tweet this Editor's Note: Today's post comes courtesy of Roz Lemieux, CEO of Attentive.ly, a social behavior platform that helps modern marketing organizations predict how customers and supporters will behave – even what they might do or buy – from social data. Check out the new Eloqua App Cloud offering on Topliners. Impressive.

by Jennifer Talcott | Tweet this I’ve been in the marketing automation community for about 7 years. In that time, I’ve seen lead nurturing go from “nice to have” to a hard-set business requirement for major, fast-growing businesses. While there’s something to be said for the standard use case meant to educate prospects, lead nurturing can do so much more. Not only does it automate marketing processes , but it also alleviates some of the pain sales feels when trying to build relationships. Why not use lead nurturing programs to help differentiate your solution?

B2B Lead Generation | Buying stuff is easy – fixing problems is hard. SaaS marketing products like Marketo , Hubspot , Eloqua and the like are very, very easy to buy. Unfortunately, there’s no “Wonder Herb in B2B lead generation and marketing either. Want to hear what it’s really like to buy marketing automation? What do you think?

content marketing communications strategy that recognizes this as every business buyer’s position can make the difference between an engaged prospect or an unsubscribe, a loyal customer or a lost sale. The marketer’s goal is to get buyers into and moving through the purchase funnel of awareness, interest, evaluation, acquisition, and loyalty. The risk factor is often greater.

Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider.

by Contributor Friendly | Tweet this Editor's Note: Today's post comes courtesy of Roz Lemieux, CEO of Attentive.ly, a social behavior platform that helps modern marketing organizations predict how customers and supporters will behave – even what they might do or buy – from social data. Check out the new Eloqua App Cloud offering on Topliners. Impressive.

by Jennifer Talcott | Tweet this I’ve been in the marketing automation community for about 7 years. In that time, I’ve seen lead nurturing go from “nice to have” to a hard-set business requirement for major, fast-growing businesses. While there’s something to be said for the standard use case meant to educate prospects, lead nurturing can do so much more. Not only does it automate marketing processes , but it also alleviates some of the pain sales feels when trying to build relationships. Why not use lead nurturing programs to help differentiate your solution?

B2B Lead Generation | Buying stuff is easy – fixing problems is hard. SaaS marketing products like Marketo , Hubspot , Eloqua and the like are very, very easy to buy. Unfortunately, there’s no “Wonder Herb in B2B lead generation and marketing either. Want to hear what it’s really like to buy marketing automation? What do you think?