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Do you really know who your ideal customer is? Can you picture what he/she reads, likes, wears and how your ideal client makes purchasing decisions? If you know your customers’ needs well, then you don’t need to follow them around, you can lead them with confidence and you can spread ideas that resonate with your audiences. Twitter and Facebook are great for networking, but if your customer does not even know how to spell Twitter, you may need to hang out somewhere else. You need a different marketing strategy during recession, but first you need to

KNOW YOUR CUSTOMER.

Examples of companies who know their customer:

Apple – Design matters! People pay more for products if you give them a reason to do so.

BE CREATIVE, do what your best competitors do, but do it differently, stand out. Find ways to create great customer stories and create your own story that others will tell. Reward your best evangelists. Write articles about your expertise or your business or have them written, submit locally and online.

BE INNOVATIVE, find news ways to market. Start your own inexpensive podcast if you have talent or find someone who will interview you.

Here are some useful websites for aspiring podcasters as well as listeners:

Many small businesses have cut their advertising budgets and put their marketing efforts on hold. Their satisfied customers, social networks, and happy business partners therefore become their main promoters. As this is the year of reinventing, recycling and repositioning for many small businesses, let’s think about the best ways to help the above mentioned groups spread the good word for your business.

Give away information, products or services within target groups in your social network.

Make it effortless for your best customers to provide information about you and your product (hand out business cards, promotional materials, etc.)

Offer products and services that can easily fit the needs of different companies – from small to very large.