Digital Transformation is the key in creating a true ‘customer-at-the-center’ approach that delivers relevant and personalized experiences across online and offline channels. And having an agile identity resolution strategy in place is critical to achieving this type of experience, yet many are unsure on how to drive such a powerful and personalized customer journey.

Chris Slovak, VP of Global Solutions Consulting at Tealium, recently did a powerful webinar on “Identity Resolution: The Key to Digital Transformation”.

The Right Content

The Right Match

Utilizing a service to reveal what 3rd party services a visitor’s presumed company uses on their site. We then compare those against our own list of integrations, and if there are any matches, present those logos here.

The Right Market

Here we are using a reverse IP address lookup service to reveal a visitor’s industry. Then using that data point to relate to the visitor by powering personalized content.

The following are the options you could have been presented:

Not-Personalized

Healthcare

Retail

Financial

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