Online & in stores. Valid on full price and sale styles on orders of $100 or more. Use code: FALL2019 in cart. Cannot be combined with other offers or applied to previous purchases. Ends Thursday, September 19th, 2019 at 11:59 PM MT.

Garment dye is the process that makes Fresh Produce clothing look and feel sun washed and beach worn. We sew up the style and dip it in a big vat of Fresh Produce color. The dye process creates natural variations in the depth of color throughout the garment. It’s especially noticeable on the seams of garments where there is thickness, and the dye is harder to penetrate. The process requires heat so all of our garment dyed clothing is pre-shrunk, soft, and fabulous! This is also why size specifications can be slightly different.

We use both reactive and pigment dyes in our garment dye process. Reactive dyes are liquid in form, and fully saturate the fabric. This is the most common dye process. Pigment dyes are in powder form, applied and typically washed in a silicone bath to bind the color to the fabric. Pigment dyes (such as Peri, Flamingo and Sunkissed) give a more worn, sun-bleached appearance allowing for slight variation of color between each garment. Color tends to fade quicker in pigment dyed styles due to the dye’s inability to fully penetrate the fabric. White is the only color dyed optically which increases the brightness of our whites.

Wash & Care - Keep Your Colors Bright

At Fresh Produce we're all about keeping it easy. Unless otherwise noted in the description, all of our products can be machine washed in cold and tumble dried on low. We recommend our garment-dyed pieces be washed separately and inside out before wearing. Please avoid contact with light colored fabrics and upholstery as there might be some color rub. Do not use detergent bleaches, stain removers, or fabric softeners. For stains, we recommend using a mild dishwashing detergent (Hint! DAWN) directly on stains, let sit for 15-30 minutes, then wash as usual.

Our styles fit just like our attitude—relaxed and carefree. Did we mention we hate fuss? Throw-on-and-go pieces are casual, easy-to-pair and designed to have you out the door in no time. Our clothes are crafted with a relaxed fit in quality fabrics meant to flatter and move, never to cling or restrict. The unique garment dye process gives each style it's own character—always pre-shrunk, soft and vibrant, ready to be worn again and again.