The future is transparent

72% of millennials in the UK are willing to pay more for products from companies committed to positive social and environmental impact. When purchasing food products, 8 in 10 shoppers check the origin.

Provenance technology brings trustworthy information to retail

Powered by mobile, blockchain and open data, our game-changing software enables retailers and producers to open product data, track the journey of goods, and empower customers with access to knowledge.

Look beyond the label

Our vision is that one day, every great product, whether a bottle of wine or a pair of jeans, will come with Provenance: accessible, trustworthy information about origin, journey and impact.

We’ve set out to build a network of honest businesses, and equip them with the tools they need to prove what matters most about their goods: from the source of their ingredients, to their impact on environment and society.

Transparency

Use our digital tools to share your product’s journey and your business impact on environment and society. Make your Provenance profile and stories accessible at the point of sale to give shoppers the confidence to choose your brand.

Traceability

The backbone of Provenance is a system for tracking materials and products on a blockchain: public, secure and inclusive. Whether you need to prove authenticity or guarantee quality, our item-level tracking is state-of-the-art.

A future-proof solution, endorsed by over 50 titles

“One of ten amazing Science and Technology innovations to watch”

“Starting a revolution in consumer understanding”

“Designed to let users know more about where their products are coming from”