"Water proof" and "water resistant" mean the same thing, right? Apparently that's what Archos CEO Loic Poirier thought -- he was wrong. Poirier was happily showing off his new phone -- a Quechua -- which is advertised to French hikers and mountain bikers. He tossed it on the floor. No problem! Then, with cameras rolling, he found a glass jar, dropped the phone in, and started to fill it up with water. The phone is rated at IP54 and advertised as being designed to "withstand the most demanding outdoor conditions". When Poirier tried to turn the phone on, while still submerged, he got no ...