CSG
Systems International, Inc. (NASDAQ:
CSGS), a global provider of software and services-based business
support solutions that help clients generate revenue and maximize
customer relationships, announced the results of a research initiative
conducted by CSG International in partnership with Bangalore-based
analyst and research firm, Tonse Telecom.

In a joint research project, CSG and Tonse Telecom interviewed more than
forty senior leaders across the cable industry and over 180 cable
end-users across the now digitized metros to study the impact of the
digitization of the cable industry in India. Following the digitization
deadline imposed on four key metros – Mumbai, Delhi, Kolkata and Chennai
– CSG hosted the first in a series of VIP Cable Luncheons, bringing
together more than sixty cable industry operators, leaders, experts,
analysts and media including multi-system and local cable operators,
broadcasters, content providers and set-top box suppliers to hear the
results of the 2012 Cable Digitization Research Study.

Presented by Mr Pai and revealed for the first time, some of the key
findings included:

Cable operators are expecting a 10% loss of their subscriber base to
Direct-To-Home suppliers

Once the supply chain is stabilized, cable operators are hopeful that
Average Revenue Per User (ARPU) will increase by up to 30%

MSOs (Multi-Systems Operators) are aware they need to acquire the
skills to not only deliver the services but to develop a greater
appreciation of their customers with more sophisticated marketing and
quality customer service

95% of cable end-consumers were supportive of digitization, however
just 30% expected to have to pay more

The average number of channels available to digital cable subscribers
is approximately 300 with almost all respondents indicating they
watched less than 12 channels on a regular basis

Only 7% of the total survey sample believed the digital experience
will not be superior to analog.

All event delegates received a copy of the Key Findings Report which
details the results and in-market context for the findings, now
available to the public at http://www.csgi.com/resources.

“The region is in the midst of change that is both challenging and
extremely exciting. CSG has enabled North American leading multi-channel
video providers like Comcast, DISH Network and Time Warner Cable to
transform their offerings both through technology and customer
experience solutions,” said Dwayne Ruffin, CSG International’s Senior
Vice President of Market Development. “As we look at the activities that
are taking place in India, we know that our 30 years of experience in
helping companies navigate these challenges is unmatched and will be
highly beneficial to operators.”

Ms Roop Sharma, President of the Cable Operators Federation of India,
spoke about her concerns in relation to the nation-wide digitization
deadline of December 2014. “This truly is a mammoth task. Every
stakeholder is important and there must be respect for each other. If
tariff and infrastructure issues and logistics can be resolved and the
cable industry can follow and build a Telecom infrastructure; then I
believe nation-wide digitization is possible,” Ms Sharma said.

“With primary customer contact now in the hands of MSOs, it will be
imperative that customer satisfaction is upheld in order to avoid
subscriber losses to the Direct-To-Home players. Technology has a large
role to play here and can be the difference between losing, retaining or
growing subscribers and importantly revenues,” added Mr Ruffin.

During the luncheon’s Question & Answer panel discussion, it was
revealed that the freedom to choose personalized product bundles can be
expected to increase customer satisfaction however, understanding and
adapting to these individual preferences will be the key to establishing
longstanding and profitable relationships with cable customers.

“The survey gave evidence to the fact that cable service providers need
to transform the way in which they offer new services and support to
their customers. CSG and Tonse Telecom will be embarking on a follow-up
research initiative in 2013 to determine how successful this has been
operationally, on the market in general and specifically for the
end-users,” said Mr Pai.

Drawing on over 25 years of experience and expertise providing customers
with world-class licenses and SaaS based products and solutions, CSG’s
billing, customer care and business optimization platform is the premier
system for Cable/DBC Communication Service Providers in North America.
This pre-integrated platform is relied upon every day to support more
than 48 million subscribers of convergent voice, video and data services
and used by more than 40,000 customer service agents.

About CSG International

CSG
Systems International, Inc. (NASDAQ:
CSGS) is a market-leading business support solutions and services
company serving the majority of the top 100 global communications
service providers, including leaders in fixed, mobile and
next-generation networks such as AT&T, Comcast, DISH Network, France
Telecom, MasterCard, Orange, T-Mobile, Telefonica, Time Warner Cable,
Vodafone, Vivo and Verizon. With over 25 years of experience and
expertise in voice, video, data and content services, CSG International
offers a broad portfolio of licensed and Software-as-a-Service
(SaaS)-based products and solutions that help clients compete more
effectively, improve business operations and deliver a more impactful
customer experience across a variety of touch points. For more
information, visit our website at www.csgi.com.

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