Human Resources & Administration

"search engine marketing" courses, certification and training

This content marketing certification course from Hubspot will teach you how storytelling, content creation, repurposing, and promotion come together to build a content marketing machine that grows your business, and your career as a Content Marketer.||HubSpot provides a certification in Content Marketing as well as offers related training on using their respective automated sales and marketing platforms through this course.

Fundamentals of Digital Marketing is a beginner course accredited by Interactive Advertising Bureau Europe and The Open University. The course aims at educating the professionals about the fundamentals of Digital Marketing and preparing a strong foundation for their career ahead in this field. The course includes 26 extensive modules prepared by Google trainers. It includes several real-world examples and practical assessments to build a strong knowledge base.

Twitter is a widely popular social networking site that is tailored and used as an effective marketing platform by marketers, to gain global outreach and brand awareness. This course will introduce you to the essentials of social media communication through Twitter. You will also learn the techniques to draw a higher audience and be effective marketers through this course.

The Professional Program in Digital Marketing from Wharton makes you more marketable and puts your career in high gear. Learn the most in-demand key marketing skills: omni-channel marketing, marketing analytics, social media strategy and analysis, and data-driven customer-centric approaches to customer retention | Designed by world-renowned marketing professors at the Wharton School, home of one of the top marketing programs in the country, the Professional Certificate in Digital Marketing from Wharton helps you develop the digital marketing skills you need to take advantage of the explosive growth in the marketing industry. Today’s marketers face a “digital skills gap,” and when you earn a Professional Certificate in Digital Marketing from the Wharton School, you’ll be able to help fill it.

Digital Marketing - 5 years of Real Experience in a Capsule is an advanced level digital marketing course, designed to suit the requirements of businesses as well as individuals. It will help you to learn different aspects of digital marketing, including Search Engine Optimization (SEO), Google Adwords, Social Media Marketing, Social Media Ads and other digital channels.

Managing business development for an organization involves having strategic acumen for steering business development executives. It also involves providing insight and direction to business development function of organization, for increased growth and profits. | Business development managers are required in organizations to take better manage the business growth of the company within available resources. There is an increased demand due to new age companies like startups. Increased competition to gain market share, has also fuelled the unending demand for business development managers. | Study and Learn
- Business Development Basics
- Management Basics
- Capturing Marketing Insights
- Environmental Analysis
- SWOT Analysis
- Key Account Management
- Relationship Management
- Digital Marketing
- E-Commerce Marketing Practices
- Conflict and Negotiation
- Influence Building
- International Marketing

To impart in-depth knowledge of sales and marketing theories and practices| To develop competence for effective market planning and execution | Inculcate the habit of finding ways and means of building effective response | To groom for bigger responsibilities in sales and marketing functions | Prepare for challenges faced by the interrelationship of various market mix elements | To elucidate in detail, the organizational context of marketing decision making

Certified Email Marketing Masters Course (CEMM) helps in developing an understanding for the participants that how email marketing can help in reaching and engaging with the prospective clients of any company. It provides a complete insight of email marketing to the participants.

Email Marketing is a prominent part of online marketing and most organisations use this technique to leverage their marketing campaign strategies. Email marketing will always remain as one of the popular mediums of communication between brands and customers. | This Advanced Email Marketing course has been designed by the expert professionals in the industry and offers a comprehensive learning experience to the candidates | It has quality online learning modules and easy-to-learn study materials | This course will impart the necessary skills and knowledge that will give the learners ability to track and monitor massive influx of emails, and can plan conceptualize and implement the latest marketing strategies into emails | Professionals can gain the requisite skills to be an expert and business owners can increase their customer base with the help of this course

Marketing Plan & Strategy is a structured and professional programme designed to meet extremely dynamic requirements of the marketing industry. The course covers Marketing Planning and Content Strategy and teaches the ways to implement it in various marketing ventures. Marketing Plan & Strategy helps to create usable content and publish it on the most valuable platforms. Furthermore, this course aims towards churning out the best methodologies to track the traffic and drive visitors to the website. It is designed to give you the basic knowledge of content marketing strategies and implement them to have success from the very first day of its implementation. | The topics include Email Mastery, Value Ladder Breakdown, Creating Content and Content Marketing Secrets. The mode of learning is online self-study.

Social media marketing is the use of social media platforms and websites to promote a product or service. With the exponential growth of users present in some of the prominent social media platforms, it has become one of the important areas of marketing for businesses. | This Certified Social Media Marketing Master – Online course has been developed by some of the experts in the industry to provide students with an advanced understanding of marketing through social | The course offers high-quality online content and help professionals to boost their career | It covers a wide range of topics, including increasing web traffic and brand reputation management | The candidates are awarded a course-completion certification

Our Social Media Marketing course has been designed to equip you with the right information and knowledge to help you design the media marketing plan that is best suited to your business. We will show exactly what is Social Media Marketing, how you can find your target audience, what type of content can usually be shared, how it can be customized for your business and so on. | At the end of this course, you will be fluent in social media marketing, from planning to executing your own customized campaign. You will be able to create the best form of social media campaign that will help you get the best reach for your company.

Companies large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge – and marketers in particular are increasingly expected to use analytics to inform and justify their decisions.In this course you will get the tools to measure the effectiveness of brand and customer assets, interpret regression analysis, calculate customer lifetime value, and design experiments as a way to evaluate and optimize marketing campaigns.

The Executive Program in Digital and Social Media Marketing Strategy (EPDSMMS) has been designed to provide a solid foundation for marketers who want to specialize in the digital and social media marketing. | This certificate program from IIM Calcutta will hone your traditional marketing skills followed by deep dive into digital and social media marketing.

One of the biggest challenges being faced by marketing managers around the globe today, is establishing a marketing plan that is cost conservative and also delivers optimum results. This is where the Postgraduate Diploma Program in Marketing Management gives your career an edge | One of our most sought after distance learning PG programs, this two year program delivers a sound understanding of the principles of marketing ready to be practically applied in the corporate world. The progressive curriculum, constantly updated to keep in tandem with today’s times, explores contemporary marketing techniques and offers an understanding of marketing at a domestic and global level | Over a period of two years of distance learning with lectures on the weekends, young professionals like you will explore the exciting field of marketing and its related fields of advertising, public relations, media management and the most critical vertical of them all – sales | This Post Graduate Diploma program will help you master the art and science of identifying the target market and crafting communication that talks to them in their language

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