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Newbie question - Optimize homepage or create new page?

Hey everyone! I'm new here and wondering if anybody could help with a question.

I'm trying to optimize for the keyword "meet people". I've attached a screenshot of the Moz SERP report for the top 10 results for this keyword for Google (UK). Unfortunately my domain doesn't make the top ten - we're currently raked 11th.

My domain - tastebuds.fm - has a domain authority of 53 and the homepage has a page authority of 61 which is way way above the scores for the 1st placed result. What am I doing wrong?

Should I focus on competing using a page that contains the keyword eg. http://tastebuds.fm/meet-people OR should I work on improving the 11th place of my homepage by tweaking the content? Bear in mind I already have an A grade for on-page optimization of the homepage for the keyword in question.

If I decided to optimize a new page... how long would it take before I ranked well for the page if the only place it was linked was from the homepage? Also what should I put on this new page? Our homepage already converts well so should I duplicate it somehow?

2 Responses

Very cool idea behind the site by the way. In my opinion, you are doing well if you are currently 11th, (I found you in 6th place for a clean google.co.uk search, but I'm in the U.S.) and you should definitely keep building up the authority and credibility of your home page. If you're already at A-grade on-page optimization, it might be time to start looking for good strategic partnerships for some high quality links or looking at some site speed improvements.

I would either look to add some more content or I would create the page http://tastebuds.fm/ meet-people and focus on that page going into more depth about actually meeting people and how the whole systems works to help achieve the goal of meeting people.

This will reinforce the objective of the site and offer a nice amount of juicy content for Google to dig through.

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