Press releases and news

Here you will find Swedish Match's press releases as of 1996, when the Company was listed. To subscribe to press releases, please use our subscription service below. Regulatory press releases as of July 2016 can be found under Corporate press releases, category "Regulatory information".

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Today, the European Court of Justice (ECJ) published its judgment concerning the prohibition to sell Swedish snus to other European Union Member States. The court rules that Swedish snus will continue to be excluded from the EU’s internal market.

In local currencies, sales increased by 10 percent for the third quarter. Reported sales increased by 16 percent to 3,388 MSEK (2,915).

In local currencies, operating profit from product segments1) increased by 13 percent for the third quarter. Reported operating profit from product segments increased by 19 percent to 1,317 MSEK (1,104).

Operating profit amounted to 1,305 MSEK (1,088) for the third quarter.

Profit after tax amounted to 959 MSEK (753) for the third quarter.

Earnings per share increased by 32 percent to 5.55 SEK (4.22) for the third quarter.

In local currencies, sales increased by 10 percent for the second quarter. Reported sales increased by 9 percent to 3,336 MSEK (3,053).

In local currencies, operating profit from product segments1) increased by 16 percent for the second quarter. Reported operating profit from product segments increased by 15 percent to 1,293 MSEK (1,123).

Operating profit amounted to 1,263 MSEK (1,091) for the second quarter.

Profit after tax amounted to 928 MSEK (812) for the second quarter.

Earnings per share amounted to 5.31 SEK (4.48) for the second quarter. Adjusted earnings per share2) increased by 27 percent to 5.31 SEK (4.17).

The outlook statement on page 10 has been modified with regard to snus and nicotine pouches outside Scandinavia.

1) Operating profit for Swedish Match product segments, which excludes Other operations and larger one-time items.2) Earnings per share adjusted to exclude income from Scandinavian Tobacco Group (STG) and larger one-time items.

In local currencies, sales increased by 10 percent for the first quarter. Reported sales increased by 4 percent to 2,941 MSEK (2,833).

In local currencies, operating profit from product segments1) increased by 11 percent for the first quarter. Reported operating profit from product segments increased by 6 percent to 1,079 MSEK (1,021).

Operating profit2) amounted to 1,047 MSEK (1,235) for the first quarter. The first quarter 2017 included larger one-time items of 238 MSEK relating to capital gains from the sale of STG shares and from the sale of a parcel of land.

Profit after tax amounted to 766 MSEK (932) for the first quarter.

Earnings per share amounted to 4.36 SEK (5.07) for the first quarter. Adjusted earnings per share3) increased by 15 percent to 4.36 SEK (3.78).

As of January 1, 2018, Swedish Match implemented the new revenue recognition standard, IFRS 15. This implementation has a significant effect on the recognition of net sales, but an immaterial impact on profit. Consequently, the Group’s reportable segments have changed. Financial statements of 2017 have been restated to reflect the recognition of revenue according to the new standard. Further information is given in Note 1, Accounting principles.

1) Operating profit for Swedish Match product segments, which excludes Other operations and larger one-time items.2) Operating profit for the Group, which includes Other operations and larger one-time items.3) Earnings per share adjusted to exclude income from Scandinavian Tobacco Group (STG) and larger one-time items.

The shareholders of Swedish Match AB (publ), Reg. No. 556015-0756, are hereby notified of the Annual General Meeting to be held on Wednesday, April 11, 2018, at 15.30 CET at the cinema Skandia, Drottninggatan 82, Stockholm, Sweden.

In local currencies, sales increased by 6 percent for the fourth quarter and by 3 percent for the full year. Reported sales increased by 2 percent to 4,044 MSEK (3,957) for the fourth quarter and by 4 percent to 16,101 MSEK (15,551) for the full year.

In local currencies, operating profit from product areas1) increased by 15 percent for the fourth quarter and by 5 percent for the full year. Reported operating profit from product areas increased by 9 percent to 1,044 MSEK (954) for the fourth quarter and by 6 percent to 4,218 MSEK (3,990) for the full year.

Operating profit amounted to 1,179 MSEK (954) for the fourth quarter and to 4,591 MSEK (6,420) for the full year2).

Profit after tax amounted to 904 MSEK (662) for the fourth quarter and to 3,400 MSEK (5,123) for the full year.

Earnings per share amounted to 5.10 SEK (3.61) for the fourth quarter and to 18.88 SEK (27.38) for the full year. Earnings per share excluding both larger one-time items, dividends from STG in 2017 and share of net profit in STG in 2016 increased by 17 percent to 4.24 SEK (3.61) for the fourth quarter and by 14 percent to 16.39 SEK (14.39) for the full year.

In November, Swedish Match completed the divestment of its remaining shareholding in STG.

During 2017, Swedish Match distributed 5,498 MSEK to its shareholders in the form of an ordinary dividend, a special dividend and share repurchases.

The Board proposes a dividend of 16.60 SEK per share consisting of an increased ordinary dividend of 9.20 SEK (8.50) and a special dividend of 7.40 SEK, following the final sale of shares in STG.

As of January 1, 2018, Swedish Match will apply the new revenue recognition standard, IFRS 15. While not impacting profit, this implementation will have a significant effect on the recognition of net sales. Further information is given in Note 1, Accounting principles.

The outlook for 2018 can be found on page 13.

1) Operating profit for Swedish Match product areas, which excludes larger one-time items and share of net profit in STG in 2016.2) The full year 2017 includes larger one-time items of 373 MSEK relating to capital gains from the sale of STG shares and from the sale of a parcel of land as well as an income from a defined benefit plan amendment. Previous full year included larger one-time items of 2,254 MSEK relating to capital gains from the partial divestments of STG and an unrealized gain from revaluing Swedish Match’s then remaining shareholding in STG to market value as well as a capital gain from the sale of a distribution center. The fourth quarter of 2017 includes larger one-time items of 135 MSEK relating to a capital gain from the sale of STG shares and an income from a defined benefit plan amendment.

Swedish Match today announced that Marlene Forsell has decided to resign as Chief Financial Officer for family reasons and that she will leave her position on March 9, 2018. She will be replaced by Tom Hayes who is currently Vice President Business Control and CFO in Swedish Match’s US Division.

Sales increased by 1 percent in local currencies. Reported sales declined by 1 percent to 4,069 MSEK (4,118) for the third quarter.

Operating profit from product areas in local currencies increased by 2 percent. Reported operating profit from product areas1) amounted to 1,089 MSEK (1,089) for the third quarter.

Operating profit amounted to 1,089 MSEK (2,694) for the third quarter. The previous year’s third quarter included larger one-time items of 1,550 MSEK relating to a capital gain from the partial divestment of STG and an unrealized gain from revaluing Swedish Match’s remaining shareholding in STG to market value.

Today, Swedish Match sold its millionth snus can from Swedish Match Stores, and it was sold by the store at Kungsgatan 3 in Stockholm, which is one of four snus stores owned and operated by Swedish Match.

Sales increased by 6 percent to 3,775 MSEK (3,557) for the first quarter. In local currencies, sales increased by 3 percent.

Operating profit from product areas1) increased by 6 percent to 994 MSEK (939) for the first quarter. In local currencies, operating profit from product areas1) increased by 1 percent.

Operating profit2) amounted to 1,232 MSEK (1,711) for the first quarter, and included larger one-time items of 238 MSEK relating to the capital gains from divestment of shares in Scandinavian Tobacco Group (STG) and sale of land. The prior year included larger one-time items of 704 MSEK relating to the capital gains from divestment of shares in STG and divestment of a distribution center property.

Profit for the period amounted to 930 MSEK (1,404) for the first quarter.

Earnings per share amounted to 5.06 SEK (7.44) for the first quarter. Earnings per share excluding larger one-time items and share of net profit in STG amounted to 3.76 SEK (3.35).

In January, as previously announced, Swedish Match reduced its ownership in STG from 18.1 percent to 9.1 percent.

1) Operating profit for Swedish Match product areas, which excludes larger one-time items and share of net profit in STG.2) Operating profit for the Group includes larger one-time items and share of net profit in STG.

The shareholders of Swedish Match AB (publ), Reg. No. 556015-0756, are hereby notified of the Annual General Meeting to be held on Thursday, May 4, 2017, at 15.30 CET at the cinema Skandia, Drottninggatan 82, Stockholm, Sweden.

From March 1, people living in Sweden will be able to order Swedish Match’s entire snus range online. With the new e-commerce service, www.swedishmatch.se, you can order the entire snus range, make your own snus blend and have it delivered directly to your door. You can also order freshly made snus, meaning the factory’s latest production. Naturally, the website includes age control for purchasing to ensure that the products are only sold to people over 18.

At the upcoming Annual General Meeting on May 4, 2017, the Nominating Committee of Swedish Match AB will propose the election of Pauline Lindwall as a new member of the Swedish Match Board of Directors.

Sales increased by 6 percent to 3,957 MSEK (3,719) for the fourth quarter and by 7 percent to 15,551 MSEK (14,486) for the full year. In local currencies, sales increased by 3 percent for the fourth quarter and by 7 percent for the full year.

Operating profit from product areas1) increased by 5 percent to 954 MSEK (908) for the fourth quarter and by 8 percent to 3,990 MSEK (3,690) for the full year. In local currencies, operating profit from product areas1) was flat for the fourth quarter and increased by 8 percent for the full year.

Operating profit2) amounted to 954 MSEK (908) for the fourth quarter and to 6,420 MSEK (4,008) for the full year. The operating profit2) for the full year includes larger one-time items of 2,109 MSEK relating to capital gains from the partial divestments of STG and an unrealized gain from revaluing Swedish Match’s remaining holding in STG to market value as well as 145 MSEK related to the sale of a distribution center (prior year included a restructuring provision of 42 MSEK).

Earnings per share (basic) amounted to 3.61 SEK (3.34) for the fourth quarter and to 27.38 SEK (14.48) for the full year. Earnings per share for the fourth quarter and the full year, excluding STG and adjusted for larger one-time items, amounted 3.61 SEK (3.34) and to 14.39 SEK (12.79), respectively.

During 2016, Swedish Match distributed the proceeds from the two divestments of shares in STG as two special dividends of 12.00 SEK and 9.50 SEK per share, in total 4,016 MSEK.

Following the close of the period Swedish Match reduced its ownership in STG from 18.1 percent to 9.1 percent.

The Board of Directors proposes a dividend of 16.00 SEK per share consisting of an increased ordinary dividend of 8.50 SEK (8.00) and a special dividend of 7.50 SEK, following Swedish Match’s divestment of shares in STG in January 2017.

1) Operating profit for Swedish Match product areas, which excludes larger one-time items and share of net profit in STG.2) Operating profit for the Group includes larger one-time items and share of net profit in STG. The full year 2016 only includes Swedish Match’s share of STG’s net profit until the date of partial divestment in September, thereafter, the shareholding in STG has been reclassified as a financial asset. The full year 2015 includes only the first nine months of net profit in STG due to transition to a one quarter lag in Swedish Match’s reporting for STG. Thereby, the fourth quarter in 2016 and 2015 do not include any share of net profit in STG. See Note 3.

At the end of January, the latest addition to the Swedish Match range, Kaliber+, was launched widely in the Swedish retail trade. Kaliber+ is a further development of the Kaliber series, in which Swedish Match has prioritized a stronger product with a more fully packed portion and greater flavor. Two varieties of Kaliber+ will be launched, original and white, at a price of SEK 29 per can in Swedish Match Stores.

At the Extraordinary Shareholders’ Meeting of Swedish Match AB (publ) on December 16, it was resolved, in accordance with the proposal of the Board of Directors, to pay a special dividend of 9.50 SEK per share.

Swedish Match was informed earlier today by the FDA that General Snus will not, for the time being, be designated as a Modified Risk Tobacco Product - MRTP. The FDA did, however, outline the process forward and encouraged Swedish Match to continue its efforts to seek modified risk status for General Snus. Swedish Match interprets their position as wanting to further discuss on how to best communicate a modified risk message to the general public.

The launch of the 2017 edition of General Kardus has been postponed until the end of February. For the past two years, the annual edition of General Kardus has been released on December 1 and this was also the goal for the 2017 edition. The reason for the delay is that the original product did not meet all of Swedish Match’s quality requirements for the tobacco blend used in General Kardus.

According to information published by the Swedish Water & Wastewater Association on November 17, an amount equivalent to 1,100 tons of snus is thrown in the toilet bowl every year. Swedish Match therefore wants to appeal to all users of snus, which total over a million Swedes, to always use the garbage can.

The shareholders of Swedish Match AB (publ), Reg. No. 556015-0756, are hereby notified of the Extraordinary Shareholders’ Meeting to be held on Friday, December 16, 2016, at 09.00 CET at Sveavägen 44, Stockholm, Sweden.

Sales increased by 10 percent to 4,118 MSEK (3,756) for the third quarter. In local currencies, sales increased by 9 percent.

Operating profit from product areas1) increased by 11 percent to 1,089 MSEK (979) for the third quarter. In local currencies, operating profit from product areas1) also increased by 11 percent.

Operating profit2) amounted to 2,694 MSEK (1,065) for the third quarter, including larger one-time items of 1,550 MSEK relating to a capital gain from the partial divestment of STG and an unrealized gain from revaluing Swedish Match’s remaining shareholding in STG to market value.

Earnings per share amounted to 12.32 SEK (3.84) for the third quarter. Earnings per share, excluding STG and adjusted for larger one-time items amounted to 3.76 SEK (3.39).

In September, Swedish Match reduced its ownership in STG from 31.1 percent to 18.1 percent. The Board of Directors propose to distribute the proceeds from this sale as a special dividend of 9.50 SEK per share subject to approval by an extraordinary shareholders’ meeting on December 16.

In September, a public bond of 300 MEUR was issued with the primary purpose of refinancing a larger bond maturity falling due in November 2017.

1) Operating profit for Swedish Match product areas, which excludes larger one-time items and share of net profit in STG.2) Operating profit for the Group includes larger one-time items and share of net profit in STG. Swedish Match’s share of net profit in STG is reported with a one quarter lag. The third quarter only includes Swedish Match’s share of STG’s net profit until the date of partial divestment in September 2016, thereafter, the shareholding in STG has been reclassified as a financial asset.

The Board of Directors of Swedish Match has resolved to propose a special dividend of 9.50 SEK per share at an extraordinary general meeting that will be held in Stockholm, Sweden, on December 16, 2016.

Swedish Match has today completed an issuance of new notes in the Euro market. A total of EUR 300 million was issued with a 8 year tenor with a coupon of 0.875%. The notes have been hedged into SEK. The proceeds will be used for refinancing of existing indebtedness and for general corporate purposes.

Swedish Match is contemplating the issuance of senior unsecured EUR denominated notes and a tender of part of Swedish Match’s outstanding EUR denominated notes due 24 November 2017. A capital markets transaction will follow, subject to market conditions.

As of May 16 2016, Fredrik Peyron has been appointed new Senior Vice President Regulatory Affairs and Group Communications. Fredrik has worked in different capacities at Swedish Match during the years 2000-2014, and he has also been the General Counsel at Autoliv.

Sales increased by 6 percent to 3,557 MSEK (3,368) for the first quarter. In local currencies, sales increased by 7 percent.

Operating profit from product areas1) increased by 8 percent to 939 MSEK (866) for the first quarter. In local currencies, operating profit from product areas1) increased by 10 percent.

Growth of sales and operating profit from product areas1) was positively affected by lower trade destocking in Scandinavia in 2016 than in 2015.

Operating profit2) amounted to 1,711 MSEK (1,014) for the first quarter, including larger one-time items of 704 MSEK relating to the capital gains of the previously announced partial divestment of STG and the divestment of distribution center real estate.

Earnings per share amounted to 7.44 SEK (3.68) for the first quarter. Adjusted earnings per share increased by 9 percent to 3.71 SEK (3.40)3).

As previously announced, STG was listed on Nasdaq Copenhagen during the first quarter and in connection with the listing, Swedish Match reduced its ownership in STG from 49 percent to 31.1 percent.

1) Operating profit for Swedish Match product areas, which excludes larger one-time items and share of net profit in STG.2) Operating profit for the Group includes larger one-time items and share of net profit in STG. Swedish Match’s share of net profit in STG is reported with a one quarter lag. For the first quarter 2016, Swedish Match’s reported share of STG’s net profit represents 31.1 percent of STG’s fourth quarter 2015 net profit.3) Adjusted for Swedish Match’s larger one-time items in 2016 and the adjustment of share of profit in STG for the reassessment of useful lives of certain assets (primarily trademarks) in the first quarter 2015.

The shareholders of Swedish Match AB (publ), Reg. No. 556015-0756, are hereby notified of the Annual General Meeting to be held on Thursday, April 28, 2016, at 15.30 CET at the cinema Skandia, Drottninggatan 82, Stockholm, Sweden.

To celebrate General’s 150th anniversary, Swedish Match has teamed with Swedish whisky maker Mackmyra to develop a whisky snus that combines the craftsmanship of snus blending and whisky making in a joint product offering.

Sales for the full year increased by 9 percent to 14,486 MSEK (13,305) and for the fourth quarter by 5 percent to 3,719 MSEK (3,536). In local currencies, sales increased by 2 percent for both the full year and for the fourth quarter.

Operating profit from product areas1) for the full year increased by 7 percent to 3,690 MSEK (3,446) and for the fourth quarter by 1 percent to 908 MSEK (900). In local currencies, operating profit from product areas1) declined by 2 percent for the full year and declined by 4 percent for the fourth quarter.

Swedish Match has, beginning this reporting period, started reporting its share of STG’s net profit with a one quarter lag, due to differences in reporting schedules between Swedish Match and STG. Due to this, no net profit from STG was recognized for the October-December 2015 period.

Operating profit2) (excluding share of STG’s net profit for the fourth quarter 2015 due to changed reporting) amounted to 4,008 MSEK (3,780) for the full year and to 908 MSEK (992) for the fourth quarter.

EPS (basic) for the full year amounted to 14.48 SEK (13.23) and to 3.34 SEK (3.55 including 0.47 from share of net profit in STG) for the fourth quarter. The decline in EPS for the fourth quarter was fully attributable to the changed reporting relating to STG.

The Board of Directors proposes a dividend of 20.00 SEK per share consisting of an increased ordinary dividend of 8.00 SEK (7.50) and a special dividend of 12.00 SEK, following Swedish Match’s partial divestment of STG in conjunction with the listing of STG on Nasdaq Copenhagen.

Following the close of the period STG was listed on Nasdaq Copenhagen and Swedish Match reduced its ownership from 49 percent to 31.2 percent.

1) Operating profit for Swedish Match product areas, which excludes share of net profit in STG.2) Operating profit for the Group includes larger one-time items and share of net profit in STG.

Swedish Match launched XR in April 2015. After just over nine months on the market, it has grown to become the ninth largest snus brand in Sweden, capturing a market share of nearly 6 percent. Now XR is growing further and adding two new products: XR Grov and XR General Salmiak. This will therefore be the first time the Grov brand will be available in the XR format.

NOT FOR RELEASE OR DISTRIBUTION OR PUBLICATION IN WHOLE OR IN PART, DIRECTLY OR INDIRECTLY, IN OR INTO THE UNITED STATES OF AMERICA, CANADA, AUSTRALIA OR JAPAN. This announcement does not constitute an offering circular and nothing herein contains an offering of securities. No one should purchase or subscribe for any securities in Scandinavian Tobacco Group A/S (“STG”) except on the basis of information in any offering circular published by STG in connection with the potential offering and admission of such securities to trading and official listing on Nasdaq Copenhagen A/S (“Nasdaq Copenhagen”). Copies of any such offering circular will, following publication, be available from STG’s registered office and on the website of the STG.

Since 1936, the famous Solstickan boy has been portrayed on most match boxes sold in Sweden. For every product sold under the Solstickan brand, a portion of sales goes to The Solstickan Foundation. The foundation works for the benefit of children and the elderly by granting project funds, research scholarships and an annual Solstickan Award. Since its inception, over 100 million SEK has been donated by the foundation to different charities.

2016 marks the 150th anniversary of General, Scandinavia’s largest snus brand. To celebrate this, Swedish Match is launching the exclusive snus General Kardus Fäviken 2016, created by perfectionist Johan A Boman in 1866 and now interpreted by Chef Magnus Nilsson at Fäviken Magasinet – 150 years later.

Further to the announcement in the press release of February 9, 2015, the strategic review to identify future opportunities for Scandinavian Tobacco Group (STG) has continued. As part of the review, STG management has together with its Board of Directors established expectations with regard to the financial development for STG Group.

Sales for the third quarter increased by 10 percent to 3,756 MSEK (3,416). In local currencies, sales were up 4 percent, with increases across all product areas.

Operating profit from product areas1) for the third quarter increased by 12 percent to 979 MSEK (874). In local currencies operating profit from product areas1) was up by 4 percent.

Operating profit2) amounted to 1,065 MSEK (989) for the third quarter, negatively impacted by restructuring costs in Swedish Match’s share of net profit from associated companies.

EPS (basic) for the third quarter amounted to 3.84 SEK (3.50).

1) Operating profit for Swedish Match product areas, which excludes share of net profit in STG.2) Operating profit for the Group includes share of net profit in STG. Share of profit in STG includes restructuring costs of 45 MSEK.

Göteborgs Rapé Original was withdrawn from the Swedish Match range at the start of the 2000s to make way for the innovative Göteborgs Rapé White, which is now one of the best-selling snus products in Sweden.

Sales for the second quarter increased by 9 percent to 3,644 MSEK (3,339). In local currencies, sales were marginally higher than prior year.

Operating profit from product areas1) for the second quarter increased by 9 percent to 937 MSEK (862). In local currencies operating profit from product areas1) declined by 1 percent.

Operating profit2) amounted to 1,021 MSEK (941) for the second quarter. Excluding a restructuring provision of 42 MSEK related to the relocation of distribution facilities in Sweden, recognized as a larger one-time item, operating profit amounted to 1,063 MSEK (941).

Today, July 3, Swedish Match is opening a snus store on Kungstorget in Gothenburg. The store will offer adult snus users a unique experience in the craftsmanship, history and quality of snus. In conjunction with the opening, a limited edition of the snus product, Göteborgs Rapé, will be launched as a tribute to Gothenburg.

Sales for the first quarter increased by 12 percent to 3,368 MSEK (3,014). In local currencies, sales increased by 1 percent.

Operating profit from product areas1) for the first quarter increased by 7 percent to 866 MSEK (809). In local currencies operating profit from product areas1) declined by 4 percent.

Sales and operating profit from product areas during the first quarter were negatively impacted by trade destocking of snus in Scandinavia following excise tax increases on January 1st.

Operating profit2) amounted to 1,014 MSEK (858) for the first quarter. The operating profit2) was positively affected by an adjustment of the share of net profit in STG of 56 MSEK relating to a reassessment of useful lives primarily of trademarks in STG.

In April, Swedish Match is launching Sweden’s first brand-transcending snus series: XRANGE. The snus series comprises five portion-packed products from three of Sweden’s classic brands: General, Göteborgs Rapé and Catch. XRANGE is a competitively priced product in a discreet portion pouch that is less runny and keeps its flavor longer.

The shareholders of Swedish Match AB (publ), Reg. No. 556015-0756, are hereby notified of the Annual General Meeting to be held on Thursday, April 23, 2015, at 16.30 CET at Citykonferensen, Malmskillnadsgatan 46, Stockholm, Sweden.

Sales for the full year increased by 6 percent to 13,305 MSEK (12,610) and for the fourth quarter by 11 percent to 3,536 MSEK (3,178). In local currencies, sales increased by 4 percent for the full year and by 7 percent for the fourth quarter.

Operating profit from product areas1) for the full year increased by 2 percent to 3,446 MSEK (3,375) and for the fourth quarter by 8 percent to 900 MSEK (835). In local currencies, operating profit from product areas1) increased by 1 percent for the full year and by 4 percent for the fourth quarter.

Operating profit2) amounted to 3,780 MSEK (3,855 including a capital gain of 161 MSEK) for the full year and to 992 MSEK (932) for the fourth quarter.

EPS (basic) for the full year amounted to 13.23 SEK (13.63) and 3.55 SEK (3.43) for the fourth quarter. EPS (basic), excluding larger one-time items, for the full year amounted to 13.23 SEK (12.82).

The Board proposes an increased dividend to 7.50 SEK (7.30).

1) Operating profit for Swedish Match product areas, which excludes share of net profit in STG and larger one-time items.2) Operating profit for the Group includes share of net profit in STG and larger one-time items.

As communicated earlier, Swedish Match with the other shareholder of Scandinavian Tobacco Group (STG) have engaged advisors to assess strategic alternatives with regards to STG. In the strategic review further opportunities have been identified and the shareholders of STG have agreed that it is in their best interests to continue growing STG under the leadership of Niels Frederiksen, the newly appointed CEO, in view of a potential future Initial Public Offering.

As previously communicated the Swedish Competition Authority has been conducting an investigation regarding a uniform labelling system for snus coolers owned by Swedish Match and placed in retail outlets. On December 9, 2014 the Competition Authority submitted a lawsuit to the Stockholm district court. In its submission, the Competition Authority alleges that Swedish Match, when implementing the labelling system, has abused a dominant position on the Swedish snus market in breach of the competition legislation. Swedish Match does not agree with this allegation and will defend the case vigorously.

It has taken Swedish Match over two years to develop General Kardus Selection 2015 – an effort that has resulted in Swedish Match’s most exclusive snus ever. A limited amount of 4,000 individually numbered containers has been manufactured with a recommended store price of SEK 799.

The Red Man brand of chewing tobacco is so strong that it is almost synonymous with the entire product category. But success did not happen by itself. More than 100 years of brand management and product development stand behind Red Man’s leading position in the market for chewing tobacco.

Sales for the third quarter increased by 6 percent to 3,416 MSEK (3,230). In local currencies, sales increased by 3 percent.

Operating profit from product areas1) for the third quarter increased by 5 percent to 874 MSEK (836) and by 2 percent in local currencies.

Operating profit from product areas1) was also up by 2 percent in local currencies when adjusted for increased costs related to international snus and restructuring charges in 2013.

Operating profit2) amounted to 989 MSEK (924) for the third quarter.

EPS (basic) for the third quarter increased by 11 percent to 3.50 SEK (3.15).

1) Operating profit for Swedish Match product areas, which excludes share of net profit in STG and larger one-time items.2) Operating profit for the Group includes share of net profit in STG and larger one-time items.

When Catch Licorice snus was launched in 1984, it was the first brand in the Swedish market to offer portion-packed snus with a non-traditional snus flavor. Thirty years later, the Catch family has grown to become one of Sweden’s largest snus brands through a successful innovation effort focusing on flavoring, portion optimization and moisture content.

The Modified Risk Tobacco Product (MRTP) application submitted by Swedish Match has been determined to be complete and filed by the US Food and Drug Administration (FDA) Center for Tobacco Products (CTP).

Sales for the second quarter increased by 4 percent to 3,339 MSEK (3,220). In local currencies, sales for the second quarter also increased by 4 percent.

Operating profit from product areas1) declined for the second quarter by 1 percent to 862 MSEK (871). In local currencies, operating profit from product areas1) also declined by 1 percent for the second quarter.

Operating profit2) amounted to 941 MSEK (968) for the second quarter.

EPS (basic) for the second quarter amounted to 3.27 SEK (3.34).

1) Operating profit for Swedish Match product areas, which excludes share of net profit in STG and larger one-time items. 2) Operating profit for the Group includes share of net profit in STG and larger one-time items.

• Application pertains to sub-brands for the General snus product line in the US
• Application seeks a risk modification order which would allow changes to warning label statements currently required for smokeless tobacco products
• Application includes extensive research findings on Swedish snus
• Swedish Match has been actively engaged in the FDA regulatory science process

· Sales for the first quarter increased by 1 percent to 3,014 MSEK (2,982). In local currencies, sales for the first quarter increased by 2 percent.
· Operating profit from product areas1) declined for the first quarter by 3 percent to 809 MSEK (832). In local currencies, operating profit from product areas1) also declined by 3 percent for the first quarter.
· Operating profit2) amounted to 858 MSEK (1,031 or 872 excluding larger one-time items) for the first quarter.
· EPS (basic) for the first quarter amounted to 2.91 SEK (3.72) while EPS (basic) excluding larger one-time items amounted to 2.91 SEK (2.92).

1) Operating profit for Swedish Match product areas, which excludes share of net profit in STG and larger one-time items.
2) Operating profit for the Group includes share of net profit in STG and larger one-time items.

In December 2012, Swedish Match opened the doors to the world’s first snus store on Kungsgatan in Stockholm, Sweden. It quickly became a success, with more than 70,000 visitors in the first year. Swedish Match has now decided to follow up the success with a second store in Nordby Shopping Center in Strömstad, in collaboration with Orvelins. The stores are a meeting place for all the snus users in the world, where they will be given a unique opportunity to receive personal assistance and information from competent store staff.

· Sales for the full year increased by 1 percent to 12,610 MSEK (12,486) and for the fourth quarter by 1 percent to 3,178 MSEK (3,148). In local currencies, sales for both the full year and the fourth quarter increased by 3 percent.
· Operating profit from product areas1) for the full year declined by 8 percent to 3,375 MSEK (3,666) and for the fourth quarter by 5 percent to 835 MSEK (883). In local currencies, operating profit from product areas1) for the full year declined by 6 percent and by 5 percent for the fourth quarter.
· Operating profit2) amounted to 3,855 MSEK (4,062) for the full year and to 932 MSEK (986) for the fourth quarter.
· EPS (basic) for the full year amounted to 13.63 SEK (14.33) and for the fourth quarter to 3.43 SEK (3.93).
· The Board proposes an unchanged dividend of 7.30 SEK.

1) Operating profit for Swedish Match product areas, which excludes share of net profit in STG and larger one-time items.
2) Operating profit for the Group includes share of net profit in STG and larger one-time items.

The story of General began back in 1866 with the founder Johan A Boman’s search for the perfect snus. It was a search that would require four years of experimentation before he was satisfied with his recipe. Today, General is recognized as the original Swedish snus and has grown to become one of the world’s best-known snus brands. In keeping with this heritage, Swedish Match has now developed a new product range focused on sophisticated flavors, genuine craftsmanship and multifaceted enjoyment. General Variation - A flavorsome evolution of the original Swedish snus.

• Sales for the third quarter increased by 1 percent to 3,230 MSEK (3,208). In local currencies, sales for the third quarter increased by 2 percent.
• Operating profit from product areas1) for the third quarter includes restructuring charges of 28 MSEK and declined by 11 percent to 836 MSEK (942).
• In local currencies, operating profit from product areas1) for the third quarter declined by 10 percent or 7 percent excluding restructuring charges.
• Operating profit2) declined by 10 percent to 924 MSEK (1,022) for the third quarter.
• EPS (basic) for the third quarter amounted to 3.15 SEK (3.41).

1) Operating profit for Swedish Match product areas, which excludes share of net profit in STG.
2) Operating profit for the Group includes share of net profit in STG.

Swedish Match today announced its decision to reorganize its operating structure, by integrating its Scandinavia Division and Smokefree Products Division into a new streamlined Scandinavia Division. It has also announced a new Group Management Team (GMT) resulting from this reorganization.

· Sales for the second quarter amounted to 3,220 MSEK (3,213). In local currencies, sales for the second quarter increased by 3 percent.
· Operating profit from product areas1) for the second quarter declined by 7 percent to 871 MSEK (938). In local currencies, operating profit from product areas1) for the second quarter declined by 5 percent.
· Operating profit2) declined by 11 percent to 968 MSEK (1,082) for the second quarter.
· EPS (basic), excluding larger one-time items, for the second quarter amounted to 3.33 SEK (3.57).

1) Operating profit for Swedish Match product areas, which excludes share of net profit in STG and larger one-time items.
2) Operating profit for the Group includes share of net profit in STG and larger one-time items.

· Sales for the first quarter increased by 2 percent to 2,982 MSEK (2,917). In local currencies, sales for the first quarter increased by 5 percent.
· Operating profit from product areas1) for the first quarter declined by 8 percent to 832 MSEK (903). In local currencies, operating profit from product areas1) for the first quarter declined by 6 percent.
· Operating profit2) increased by 6 percent to 1,031 MSEK (972) for the first quarter, and includes an additional capital gain of 159 MSEK on the disposal of the former head office site in Stockholm.
· EPS (basic) for the first quarter increased by 14 percent to 3.72 SEK (3.27), excluding larger one-time items EPS (basic) declined by 11 percent to 2.92 SEK (3.27).

1. Operating profit for Swedish Match product areas, which excludes share of net profit in STG and larger one-time items.
2. Operating profit for the Group includes share of net profit in STG and larger one-time items.

General Tailored is a new, customized portion snus. The portion pouches are softer, with optimum fit and a sleeker can. This is all done to offer a tailored snus experience, down to the last detail. The flavor is classic General, but with distinct elements of bergamot.

The shareholders of Swedish Match AB are hereby notified of the Annual General Meeting of Shareholders to be held on Thursday, 25 April, 2013 at 16.30 (CET) at Hotel Rival, Mariatorget 3, Stockholm, Sweden.

At the upcoming Annual General Meeting on April 25, 2013, the Nominating Committee of Swedish Match AB will propose the election of Wenche Rolfsen as a new member of the Swedish Match Board of Directors.

· Sales for the full year increased by 7 percent to 12,486 MSEK (11,666) and for the fourth quarter by 3 percent to 3,148 MSEK (3,064). In local currencies, sales for the full year increased by 6 percent and for the fourth quarter by 4 percent
· Operating profit from product areas1) for the full year increased by 9 percent to 3,666 MSEK (3,365). For the fourth quarter operating profit from product areas1) decreased by 2 percent to 883 MSEK (898). In local currencies, operating profit from product areas1) for the full year increased by 8 percent and was flat for the fourth quarter
· Operating profit2) amounted to 4,062 MSEK (3,702) for the full year and to 986 MSEK (1,022) for the fourth quarter
· EPS (basic) for the full year increased by 18 percent to 14.33 SEK (12.14) and for the fourth quarter by 15 percent to 3.93 SEK (3.42)
· The Board proposes an increased dividend to 7.30 SEK (6.50)

1. Operating profit for Swedish Match product areas, which excludes share of net profit in STG and larger one time items.
2. Operating profit for the Group includes share of net profit in STG and larger one time items.

· Sales for the third quarter increased by 7 percent to 3,208 MSEK (3,011) and by 6 percent in local currencies
· Operating profit from product areas1) for the third quarter increased by 4 percent to 942 MSEK (909) and by 3 percent in local currencies
· Operating profit2) increased by 4 percent to 1,022 MSEK (983) for the third quarter
· EPS (basic) for the third quarter increased by 4 percent to 3.41 SEK (3.28), EPS (basic) for the first nine months increased by 19 percent to 10.40 SEK (8.72)

1. Operating profit for Swedish Match product areas, which excludes share of net profit in STG and larger one time items.
2. Operating profit for the Group includes share of net profit in STG and larger one time items.

As stated in a press release today from the European Commission, the European Anti-Fraud Office, OLAF, has presented a report to the European Commission. Among other things the report states that Swedish Match has filed a complaint about receiving a proposal to influence the outcome of the ongoing review by the European Commission of the Tobacco Products Directive, in exchange for financial compensation. The Tobacco Products Directive regulates the sales ban on Swedish snus within the EU, to which Sweden has an exemption.

The tobacco in this year’s edition of Kardus is from the small village of Cincho in western Spain. As always, it has been carefully selected and handled meticulously to satisfy the demands of the most discerning snus users in Sweden. Only a few will have the opportunity to sample this exclusive edition, since only 600 packages will be released for sale, just in time for Father’s Day.

General is Sweden’s most widely sold snus and the brand is growing in global popularity. Following 150 years and more than 20 different packaging designs worldwide, General is introducing a new contemporary design with solid links to the brand’s history.

· Sales for the second quarter increased by 9 percent to 3,213 MSEK (2,944) and by 6 percent in local currencies
· Operating profit from product areas1) for the second quarter increased by 13 percent to 938 MSEK (829) and by 9 percent in local currencies
· Operating profit2) increased by 20 percent to 1,082 MSEK (904) for the second quarter
· EPS (basic) for the second quarter increased to 3.72 SEK (2.94)

1. Operating profit for Swedish Match product areas, which excludes share of net profit in STG and larger one time items.
2. Operating profit for the Group includes share of net profit in STG and larger one time items.

May 28, 2012
The Solstickan Foundation has awarded this year’s Solstickan Award of 150,000 SEK to Stina-Clara Hjulström of Stockholm, Sweden, with the following commendation: “for using a strong and professional voice to promote the right of dementia patients to a dignified life. Spreading knowledge about dementia and the need for strong support for dementia patients and their loved ones is the common denominator in Stina-Clara’s tireless commitment.”

· Sales for the first quarter increased by 10 percent to 2,917 MSEK (2,646). In local currencies, sales for the first quarter increased by 9 percent
· Operating profit from product areas1) for the first quarter increased by 24 percent to 903 MSEK (729). In local currencies, operating profit from product areas1) increased by 22 percent
· Operating profit2) increased by 23 percent to 972 MSEK (793) for the first quarter
· EPS (basic) for the first quarter amounted to 3.27 SEK (2.50)

1. Operating profit for Swedish Match product areas, which excludes share of net profit in STG.
2. Operating profit for the Group includes share of net profit in STG.

The shareholders of Swedish Match AB are hereby notified of the Annual General Meeting of Shareholders to be held on Wednesday, 2 May, 2012 at 16.30 (CET) at Hotel Rival, Mariatorget 3, Stockholm, Sweden.

· Comparable sales1) for the full year increased by 4 percent to 11,666 MSEK (11,222) and for the fourth quarter by 9 percent to 3,064 MSEK (2,801). In local currencies, comparable sales1) for the full year increased by 8 percent and for the fourth quarter by 10 percent. Sales for the full year 2010 including businesses transferred to STG amounted to 13,606 MSEK
· Comparable operating profit2) for thefull year increased by 7 percent to 3,365 MSEK (3,158) and for the fourth quarter by 7 percent to 898 MSEK (836). In local currencies, comparable operating profit2) for the full year increased by 11 percent and for the fourth quarter by 7 percent
· Operating profit including businesses transferred to STG in 2010, share of net profit from STG and larger one time items3) amounted to 3,702 MSEK (4,169) for the full year, and to 1,022 MSEK (1,421) for the fourth quarter
· EPS (basic) for the full year amounted to 12.14 SEK (9.92, or 13.12 including larger one time items) and for the fourth quarter to 3.42 SEK (2.06, or 4.85 including larger one time items)
· The Board proposes an increased dividend to 6.50 SEK (5.50)

1. Sales excluding businesses transferred to STG on October 1, 2010.
2. Operating profit excluding businesses transferred to STG on October 1, 2010, share of net profit from STG and larger one time items.
3. Larger one time items include reversals of amortizations and depreciations relating to assets held for sale in 2010. In the fourth quarter 2010 it also included a net gain from pension settlements as well as a capital gain from the transfer of businesses to STG.

Catch Collection will change flavors three times during 2012. The first flavor has been named Lafayette Street, inspired by the street with the same name in New York. This mini-snus has a mild tobacco character, with a flavor of spearmint, a touch of peppermint and a distinct sweetness.

· Comparable sales1) for the third quarter increased by 2 percent to 3,011 MSEK (2,964) and by 6 percent in local currencies. Sales for the third quarter of 2010 including businesses transferred to STG amounted to 3,823 MSEK
· Comparable operating profit2) for the third quarter increased by 4 percent to 909 MSEK (874) and by 9 percent in local currencies
· The share of net profit from Scandinavian Tobacco Group in the third quarter amounted to 74 MSEK, including restructuring charges of 61 MSEK before tax
· Operating profit including businesses transferred to STG last year, share of net profit from STG and larger one time items3) for the third quarter amounted to 983 MSEK (1,049)
· EPS (basic) for the third quarter amounted to 3.28 SEK (3.23)

1) Sales excluding businesses transferred to STG on October 1, 2010.

2) Operating profit excluding businesses transferred to STG on October 1, 2010, share of net profit from STG and larger one time items.

3) Larger one time items include reversals of amortizations and depreciations relating to assets held for sale in 2010.

This year’s version of the luxurious Kardus snus is called Carnival Blend and is a colorful tribute to Brazilian carnival, passion and pleasure. The tobacco is grown in selected plantations in southern Brazil and the flavor is from the country’s national liquor – a fruity cachaça.

Catch Collection is presenting Thrill – a mini-can snus with the flavor of sun-ripe raspberry spiced with pepper for well-rounded sweetness. Thrill will be in stores in October and will remain in snus refrigerators until February 2012, when the next flavor is introduced.

General Green Harvest is the first snus to be made from ecologically grown tobacco. Green Harvest contains only tobacco from certified farmers and grown according to ecological principles. This means that no artificial fertilizers or insecticides are used.

· Comparable sales1) for the second quarter increased by 3 percent to 2,944 MSEK (2,849) and by 11 percent in local currencies. Sales for the second quarter of 2010 including businesses transferred to STG amounted to 3,701 MSEK
· Comparable operating profit2) for the second quarter increased by 5 percent to 829 MSEK (793) and by 13 percent in local currencies
· Operating profit including businesses transferred to STG last year, share of net profit from STG and larger one time items3) for the second quarter amounted to 904 MSEK (945)
· EPS (basic) for the second quarter amounted to 2.94 SEK (2.78)

May 23, 2011
The Solstickan Foundation has awarded H.M. Queen Silvia this year’s Solstickan Award of 150,000 SEK based on the following rationale “for unique and altruistic action in support of vulnerable children and the aged.”

General and Göteborgs Rapé are two of the most popular types of snus sold in Sweden. Both will now be available in even smaller cans, as snus in a mini format. The new cans will hold just as many portions as before and the snus will also be packed in an elegant star formation.

Catch Collection Still, with a taste of violet and liquorice, made its debut in refrigerator displays in 2009. This popular snus is destined to make a comeback now that Catch consumers have voted for the three flavors that are to reappear in 2011. A significant little feature is that the snus will return in an even smaller can.

Swedish Match is introducing a new snus can in a mini format. The number of portion pouches will remain the same but the can will contain approximately 21 percent less plastic than the former can. As a result, Swedish Match expects to reduce its plastic consumption by approximately eight tons as early as the first year.

The shareholders of Swedish Match AB are hereby notified of the Annual General Meeting of Shareholders to be held on Monday, 2 May, 2011 at 16.30 (CET) at Hotel Rival, Mariatorget 3, Stockholm, Sweden.

Catch Collection Chill, with a full-bodied vanilla flavor and a hint of fresh mint, is making a comeback to the refrigerator display. This snus favorite returns in response to positive comments made by users in a consumer survey.

Swedish Match announces that Lennart Freeman, Executive Vice President of Swedish Match AB, will retire effective March 1, 2011 after more than 30 years with the Company. Freeman is currently President of the Lights operating units, and prior to that served as President of Swedish Match International (SMI).

Swedish Match announces that Scandinavian Tobacco Group A/S (STG) has signed an agreement with Reynolds American, Inc. for the acquisition of Lane Limited (Lane). STG is 49 percent owned by Swedish Match AB.

A fresh peppermint flavor delivered in a discrete portion-pouch that is not visible under the lip. That’s how we summarize Pure Mint – the most recent snus selection from Catch. In addition, the snus will be packaged in a fashionable metal can that can be proudly displayed.

Emmett Harrison has been appointed Senior Vice President of Corporate Communications and Sustainability for Swedish Match AB, effective October 7, 2010. He is also a member of the Group Management Team. Emmett continues to be responsible for the Investor Relations function.

Kardus is the snus for connoisseurs. Probably the world’s most exclusive – and expensive – snus. The tobacco for this year’s edition has been picked in Java and flavored with the finest arrack. Both the flavor and the roots have their origin in Asian trade routes. We are releasing 500 boxes, just in time for Father’s Day.

Sweden’s most popular snus brand, General, is introducing an entirely new portion format, Long. The new portions are more elongated to fit better under the lip. The flavor is the traditional General, but the recipe has been optimized to enhance the taste and reduce leakage.

The makers of Red Man Moist Snuff announced today a revolutionary new lid that is guaranteed to lock in freshness. The brand that pioneered the foil fresh pouch more than 40 years ago continues to drive innovative packaging with the launch of the new FlavorFresh™ Lid, a packaging improvement specifically designed for Red Man Moist Snuff.

Ettan snus, one of Sweden’s oldest brands, traces its roots to the early 1800s. The Ettan products will now be sold under a new design, although the contents of the cans remain unchanged and retain the same high quality that has always characterized the brand.

Norwegian consumers have distinct preferences in selecting snus. One of the most striking trends is the growth of snus using "white-portion tehnology". Nick and Johnny Strong White, a new product by Swedish Match, is designed to meet the demand of the Norwegian consumer products.

Jun 29, 2010
Lars Bratt is, despite turning 80, as vital and engaging today as he was when he started the Class Grandfather Project, which has now grown into a nationwide organization whose work recently earned Lars the Solstickan Award for 2010.

Catch Collection is the snus that is presented in different new flavors several times a year. The second variety for 2010 and the sixth in total is called Glow. It combines two summer classics in the form of elderberry in combination with lime and provides a preview of the summer’s refreshing flavor experiences.

Lars Bratt, founder of the "The Granddad Programme", has been awarded this year's Solstickan Award of 100,000 SEK based on the following rationale: "For an initiative in the spirit of the UN Convention on the Rights of Children by providing specially trained adult role models, mostly to primary schools, in the form of supportive "Granddads" or "Grannies", strengthening children's self-esteem and social skills and enhancing the teaching environment."

• Sales for the first quarter were 3,282 MSEK (3,387)• In local currencies, sales for the first quarter increased by 3 percent, driven by solid growth for the snus and snuff product area• Operating profit for the first quarter was 755 MSEK (794). Including depreciation and amortization on assets held for sale, operating profit was 728 MSEK (794)• In local currencies, operating profit for the first quarter increased by 1 percent. Including depreciation and amortization on assets held for sale, operating profit for the first quarter decreased by 3 percent• EPS (basic) for the first quarter amounted to 2.26 SEK (2.11)• Cigar sales and operating profit comparisons are adversely affected by prior year hoarding in the US• After the reporting period, an agreement was signed with Scandinavian Tobacco Group to create a new company with a focus on cigars

Following the announcement January 15, 2010 that Swedish Match and Scandinavian Tobacco Group (STG) intend to form a new company with a core focus on cigars; Swedish Match today announces that the transaction agreement has been signed by the parties.

The shareholders of Swedish Match AB are hereby notified of the Annual General Meeting of Shareholders to be held on Tuesday April 27, 2010 at 16:30 (CET) at Hotel Rival, Mariatorget 3, Stockholm, Sweden.

Swedish Match is introducing new snus varieties 01 and 02 in Norway. These two new products are included in the ‘Lab Series’ and are specifically designed to meet the consumer desire for a modern snus that differs from other brands both in terms of taste, style and design.

• Sales for the full year increased by 13 percent to 14,204 MSEK (12,611) and for the fourth quarter by 2 percent to 3,545 MSEK (3,480)• In local currencies, sales for the full year increased by 5 percent and for the fourth quarter by 4 percent• Operating profit excluding larger one time items for the full year increased by 22 percent to 3,417 MSEK (2,801) and for the fourth quarter by 5 percent to 850 MSEK (807)1)• In local currencies, operating profit excluding larger one time items for the full year increased by 13 percent and for the fourth quarter by 9 percent1)• EPS (basic) for the full year amounted to 9.67 SEK (8.30) and for the fourth quarter to 2.52 SEK (2.75)2)• EPS (basic) for the full year, including discontinued operations and one time gains, amounted to 12.88 SEK (8.98)2)• The Board proposes an increased dividend to 4.75 SEK (4.10)

1) Excluding the one time gain of 73 MSEK from sale of subsidiary and related assets in Q4 2008 but including restructuring charges for cigars of 45 MSEK in Q3 2009 and 29 MSEK in Q4 20092) Including the one time gain of 73 MSEK from sale of subsidiary and related assets in Q4 2008 and restructuring charges for cigars of 45 MSEK in Q3 2009 and 29 MSEK in Q4 2009

The new Onico+ is infused with extracts from Ginseng & Guarana. Onico+ also provide a completely unique and refreshing flavor with hints of tropical fruits that are reminiscent of delicious Amazonian flora.

• Swedish Match to contribute all of its cigar business with the exception of US mass market cigars, as well as its remaining pipe tobacco and accessories businesses• Scandinavian Tobacco Group to contribute all of its tobacco business (cigars, pipe tobacco and fine cut tobacco)• Completion of the transaction is subject to due diligence by both parties, final transaction agreements, bondholder approval, and regulatory review and approval

Christmas toffee, rice pudding, mulled wine and saffron buns: Swedish Christmas celebrations are filled with taste experiences. Here comes one more in the form of Catch Collection Cozy – a new snus with the classic Swedish Christmas flavors of cardamom and cinnamon.

Swedish Match is taking over production and sales of the 1847 brand, on license from Philip Morris. Simultaneously, the format and design of 1847, Philip Morris’s flagship product in the snus category, will be refined and its recipe enhanced.

Air-dried tobacco from Guatemala, sun-dried tobacco from the province of Salta at the foothills of the Andes and a first-class, 23-year-old dark rum from Guatemala. These are the ingredients that form the basis of the most exclusive snus in the world – Kardus Superior Blend 2009.

Swedish Match has on 30 October bought back 324,000 shares. The Company`s holding of own shares thereby amounts to 12,628,000 shares, corresponding to 5,03 percent of the total amount of shares and votes in the Company.

In Universum’s annual career survey, which lists Sweden’s most attractive employers from the viewpoint of economists and engineers, Swedish Match was voted Newcomer of the Year by 11,000 sought-after young professionals.

Swedish Match’s longstanding snus brand Göteborgs Rapé is appreciated by consumers as much today as when manufacturing commenced in 1919. We are now renewing the design and adding a new brand symbol - GR´.

• Sales for the second quarter increased by 16 percent to 3,666 MSEK (3,164)*• In local currencies, sales for the second quarter increased by 2 percent*• Operating profit for the second quarter increased by 30 percent to 899 MSEK (691)*• In local currencies, operating profit for the second quarter increased by 13 percent*• EPS (basic) for the second quarter amounted to 2.51 SEK (1.89)*• EPS (basic) including discontinued operations for the second quarter, amounted to 2.68 SEK (2.04)

May 25, 2009
During Martin Källström’s time at SCA Hygiene Products he has gained experience within many different management positions such as local market organizations, manufacturing, R&D and global category organizations. He is now taking helm for Swedish Match North Europe Division and the new smokefree division to be created.

Henry Ascher, pediatrician and associate professor at the Nordic School of Public Health in Gothenburg, received the 2008 Solstickan Award. He was awarded for having worked to ensure that all children who stay in Sweden, either permanently or temporarily, are treated in a manner that complies with the United Nations’ Convention on the Rights of Children.

• Sales for the first quarter increased by 25 percent to 3,535 MSEK (2,818)
• In local currencies, sales for the first quarter increased by 10 percent
• Operating profit for the first quarter increased by 55 percent to 846 MSEK (547)
• In local currencies, operating profit for the first quarter increased by 35 percent
• EPS (basic) for the first quarter amounted to 2.27 SEK (1.36)

Tony Rickardsson is appointed Area Manager Eastern Europe for Swedish Match Continental Europe as from 1st October 2009. Tony will succeed Åke Wiktorsson who has together with its partner’s built a solid foundation of our key brands in the Eastern European region over the past 15 years.

The shareholders of Swedish Match AB are hereby notified of the Annual General Meeting of Shareholders to be held on Tuesday April 28, 2009 at 16:30 (CET) at Hotel Rival, Mariatorget 3, Stockholm, Sweden.

• Net sales for the fourth quarter increased to 3,628 MSEK (3,527) and 13,162 MSEK (12,551) for the full year
• Operating profit excluding larger one time items* for the fourth quarter increased to 864 MSEK (795) and 3,017 MSEK (2,730) for the full year
• Operating profit for the fourth quarter amounted to 937 MSEK (1,062) and 3,090 MSEK (2,997) for the full year
• EPS (basic) for the fourth quarter amounted to 2.91 SEK (3.04) and 8.98 SEK (7.82) for the full year
• The Board proposes an increased dividend to 4.10 SEK (3.50)

* In the fourth quarter 2008 there was a gain of 73 MSEK on the sale of a subsidiary in the UK and related assets. In the fourth quarter 2007 there was a gain of 267 MSEK on the sale of head office buildings in Stockholm.

Swedish Match AB [publ] and Philip Morris International [NYSE/Euronext Paris: PM] (PMI) today announced that they have entered into an agreement to establish an exclusive joint venture company to commercialize Swedish Snus and other smokefree tobacco products worldwide, outside of Scandinavia and the United States.

A share of the sale price of every box of Solstickan-brand matches is allocated to the Solstickan Foundation - for the benefit of children and the elderly. Read about the non-profit association Arken pony farm in Malmö, Sweden, that was granted SEK 20,000 from Solstickan Foundation in order to start a partnership with the aim to stimulate disabled children.

Kardus Superior Blend is a vintage snus for the connoisseur. The ingredients in the 2008 edition include cut, air-dried tobacco from Hungary and sun-dried Kurnool tobacco from India, with the flavor enhanced by a highland single malt whisky.

Nov 19, 2008
Jhonys Diaz, General Manager of the Swedish Match tobacco plant in the Dominican Republic, has a lot on his mind at this time of the year. Read his thoughts and commitment to producing high-quality cigars.

Nov 19, 2008
With dedication and enthusiasm all employees at the North American facilities work for the development of environmental well-being. There is a long tradition of working with these issues as an integral part of daily business.

Nov 18, 2008
The tobacco industry has traditionally been dominated by men. After almost 35 years in the business Cigar Master Modesta Fondeur has gained a reputation as one of the most valued cigar masters in the world. She says it is more than cigars; it’s a way of life.

Nov 5, 2008
Smokefree tobacco is one of the fastest-growing consumer categories in the US. Many players have endeavored to penetrate the market but few have succeeded. However, Swedish Match’s innovativeness is ideally suited for expansion in a dynamic market.

Nov 5, 2008
After ten successful years, Swedish Match in North America is continuing to drive sales and focus on innovation. New segments are emerging continuously and the American snuff is rapidly gaining ground.

• Net sales for the third quarter increased to 3,432 MSEK (3,272)
• In local currencies, net sales were 8 percent above the third quarter of 2007
• Operating profit for the third quarter increased to 864 MSEK (759)
• EPS (basic) for the third quarter increased by 39 percent to 2.63 SEK (1.89)
• We maintain our outlook for 2008 with improved sales and underlying operating profit for the Group compared to 2007. For further details refer to the outlook section in this report

Richmond, VA— General Cigar announced today that Daniel Núñez, president and chief operating officer, will retire during the second quarter of 2009, but will remain on as an advisor to the company and its parent company, Swedish Match.

For the third consecutive year, Swedish Match has topped an annual website ranking performed by Swedish PR firm Hallvarsson & Halvarsson, which ranked more than 700 of the largest listed companies in Europe and the 100 largest listed companies in Sweden.

Aug 4, 2008
Four miles outside Manila, the new plant where the popular Cricket lighter is manufactured was officially opened in May. The new lighter plant represents state-of-the-art production for Swedish Match Cricket lighters.

Jul 27, 2008
Lars Dahlgren and Joakim Tilly stepped into new positions on June 1 this year, when Lars took on the mantle of President and CEO of Swedish Match with Joakim succeeding Lars as the CFO. More of the same or something new?

On July 18, Swedish Match reported half year result from January to June 2008. Financial analysts Henrik Fröjd, Kaupthing Bank, Jonathan Fell, Deutsche Bank and Anders Hansson, Danske Bank give their comments on the result.

• Net sales for the second quarter increased to 3,284 MSEK (3,090)
• In local currencies, net sales were 12 percent above the same quarter of last year
• Operating profit for the second quarter increased to 733 MSEK (642)
• EPS for the second quarter increased by 22 percent to 2.02 SEK (1.66)
• We maintain our outlook for 2008 with improving sales and underlying operating profit for the Group compared to 2007. For further comments on the outlook please refer to page 9

Richmond, VA — General Cigar Co. Inc. announced today that the United States District Court for the District of Nevada has ruled in its favor, granting its motion for summary judgment, awarding damages and permanently prohibiting the import, marketing, distribution and sale of infringing “COHIBA Caribbean’s Finest” cigars and rum.

Richmond, VA — General Cigar Co. Inc. announced today that the United States District Court for the District of Nevada has ruled in its favor, granting its motion for summary judgment, awarding damages and permanently prohibiting the import, marketing, distribution and sale of infringing “COHIBA Caribbean’s Finest” cigars and rum.

May 19, 2008
Less than 1.5 percent of the 107 million smokers in the EU have access to viable, pragmatic and consumer friendly alternatives to their cigarettes. They are simply left behind with a very challenging dilemma; quit or die.

May 19, 2008
What is required to generate growth in a mature market? The answer is simple. Consumer insight, well-segmented and defined target groups andan instinct for future trends. Anna Neiås, Vice President Marketing, Swedish Match North Europe Division, is satisfied with developments to date.

Increased competition and an increasingly rapid product launch schedule. The demands are numerous but the snus plants in Sweden are coping brilliantly. The road to success requires first rate operations.

May 18, 2008
Borkum Riff is one of the largest brands in the pipe tobacco product category. It has a very strong position and is sold worldwide. Since its first launch, no less than 16 new flavor varieties have been introduced.

May 13, 2008
Swedish Match’s snus operations in the Scandinavian market have been environmentally certified in accordance with ISO 14001 since 2003, and the company works actively on achieving environmental goals.

• Net sales for the first quarter amounted to 2,818 MSEK (2,663)
• In local currencies, net sales for the first quarter increased by 10 percent
• Operating profit for the first quarter amounted to 543 MSEK (534)
• Net profit for the first quarter amounted to 341 MSEK (332)
• EPS for the first quarter amounted to 1.34 SEK (1.23)
• Significantly improved profitability in the Scandinavian snus business compared to the first quarter previous year
• US cigar business had a weak first quarter but sales and operating profit are expected to improve for the remainder of the year

Swedish Match AB today announces an additional investment in its Kungälv snus production plant in Sweden. The investment of MSEK 265 is in response to the strong demand for snus in the portion packed format. The Kungälv plant is specialized in the Swedish Match unique “White Production Technology”, a white, dry portion packed snus with both regular and star formation filling of the cans.

The Nick & Johnny snus is being launched in two new flavors, East and West, in an entirely new can. The product is aimed at adult male snus users – or smokers who regard snus as an alternative to smoking – and for the first time since 1967, the can is not traditionally round, but rectangular. The inspiration for the can comes from the hood of old American sport cars.

The Nick & Johnny snus is being launched in two new flavors, East and West, in an entirely new can. The product is aimed at adult male snus users – or smokers who regard snus as an alternative to smoking – and for the first time since 1967, the can is not traditionally round, but rectangular. The inspiration for the can comes from the hood of old American sport cars.

• Dividend of 3.50 SEK per share
• Election of Karen Guerra to the Board
• Mandate to repurchase up to 10 percent of the shares in the Company
• Withdrawal of 12 million shares repurchased by the Company
• Re-election of KPMG Bohlins AB as auditor

Rupini Bergstrom has been appointed Director International Media Relations & PR at the Swedish Match Group. Rupini Bergstrom will be responsible for Media Relations outside the Nordic region, with a special focus on the business and consumer media, while also supporting Swedish Match media and public relations efforts around the regulation of smoke-free products in the E.U.

The shareholders of Swedish Match AB are hereby notified of the Annual General Meeting of Shareholders to be held on Tuesday April 22, 2008 at 16:30 (CET) at Hotel Rival, Mariatorget 3, Stockholm, Sweden.

Swedish Match has on 17 March bought back 450,000 shares. The Company’s holding of own shares thereby amounts to 13,663,000 shares, corresponding to 5.1 percent of the total amount of shares and votes in the Company. The total amount of shares outstanding, including shares held in treasury, amounts to 267,000,000.

At the upcoming Annual General Meeting of Swedish Match AB, to be held on April 22, 2008, the Nominating Committee will propose the following Board members to serve as Board of Directors of Swedish Match AB up to the Annual General Meeting 2009.

Mar 7, 2008
An efficient balance sheet is one of the core elements of Swedish Match’s financial strategy. Lars Dahlgren, Chief Financial Officer of Swedish Match, is pleased with the initiatives taken during 2007, although considerable work remains.

Sven Hindrikes, 57, has today advised the Board of Directors that he wishes to retire as President and CEO of Swedish Match AB during the course of 2008. The Board accepts his decision with regret and will now initiate a search process for his successor. Sven Hindrikes remains in his position until a new President and CEO has been appointed and will be available to support the transition process.

• Net sales for the fourth quarter amounted to 3,527 MSEK (3,457) and 12,551 MSEK (12,911) for the full year
• Operating profit for the fourth quarter amounted to 1,062 MSEK (811) and 2,997 MSEK (3,285) for the full year
• Operating profit excluding larger one time items* for the fourth quarter amounted to 795 MSEK (811) and 2,730 MSEK (3,137) for the full year
• Net profit for the fourth quarter amounted to 791 MSEK (603), and 2,056 MSEK (2,335) for the full year
• EPS for the fourth quarter amounted to 3.04 SEK (2.19) and 7.82 SEK (8.13) for the full year
• Hoarding of snus in December 2007 and 2006 and adverse currency translation effects distort comparisons between the periods
• The Board proposes an increased dividend to 3.50 SEK (2.50)

* Larger one time items comprise a gain from the sale of head office buildings in Stockholm in Q4 2007 of 267 MSEK and a pension plan curtailment gain of 148 MSEK in Q2 2006.

The scientific committee (SCENIHR, Standing Committee on Emerging and Newly Identified Health Risks) has been assigned by the European Commission to evaluate the health effects of smokeless tobacco products including Swedish snus. The committee has now presented the final version of its findings to the Commission.

- The committee confirms the significant health benefits of Swedish snus relative to cigarettes. The report therefore constitutes a reevaluation of Swedish snus within the European Union where the product is currently banned, except in Sweden, says Lars E Rutqvist, MD, Ph D, Vice President for Scientific Affairs, Swedish Match AB, Stockholm, Sweden, previously Professor of Oncology at the Karolinska Institute in Stockholm.

- The scientific debate about snus within the EU has come to an end, and the politicians must now decide on whether it is reasonable to continue to deny European smokers access to a dramatically less hazardous alternative to cigarettes, Rutqvist concludes.

Of Sweden’s approximately 1.2 million snus consumers, every fifth user is a woman. For some time, many of these women have been looking for a more modern snus – and now it’s here. Vertigo snus will be launched in the Swedish market in February.

"Each year, speculation on what the Christmas gift of the year will be is keen. Kardus is definitely this year’s Christmas gift for the connoisseur who wants exceptionally exclusive snus," says Anna Lekander, Press Relations Manager, Swedish Match.

"Each year, speculation on what the Christmas gift of the year will be is keen. Kardus is definitely this year’s Christmas gift for the connoisseur who wants exceptionally exclusive snus," says Anna Lekander, Press Relations Manager, Swedish Match.

Norway’s largest snus brand has now been supplemented with General Sterk, a snus product in a white-portion format. This production technique has been developed by Swedish Match and results in a gently dryer pouch product with a longer-lasting taste.

One of the most characteristic consumer packages in Sweden is turning 40 years old. The round snus can, so common today, first saw the light of day in 1967. But at the time, it was a pretty large upheaval for diehard snus users.

One of the most characteristic consumer packages in Sweden is turning 40 years old. The round snus can, so common today, first saw the light of day in 1967. But at the time, it was a pretty large upheaval for diehard snus users.

The snus Röda Lacket is changing design and being launched with 21 different tops and ten different banderoles. The design is based on an illustration that has been cut apart. Each part has then become a can top or banderole - with constantly changing patterns.

The snus Röda Lacket is changing design and being launched with 21 different tops and ten different banderoles. The design is based on an illustration that has been cut apart. Each part has then become a can top or banderole - with constantly changing patterns.

Norway’s largest snus brand has now been supplemented with General Sterk, a snus product in a white-portion format. This production technique has been developed by Swedish Match and results in a gently dryer pouch product with a longer-lasting taste.

Nov 10, 2007
Swedish Match has succeeded in increasing
sales of lighters in Turkey by over 140 percent
in just two years, based on an effective sales
strategy that involves balancing several
distribution channels against each other.
Where Cricket lighters are displayed at store
counters, they practically sell themselves,
according to Hakan Tuna, Managing Director
for Swedish Match International Division in
Turkey.

Nov 10, 2007
Although the world market for lighters is becoming increasingly competitive,
Swedish Match is maintaining a stable level of profitability in the product
category. Production efficiency, close cooperation with important subsuppliers
and an emphasis on quality, in addition to product development
and innovative marketing, are some of the reasons behind the Group's
ability to defend its position as a major player in the lighter market.

Nov 10, 2007
There is increasing awareness that snus is better for public health
than cigarette smoking. Nevertheless, the Swedish government, in
its budget bill this autumn, has announced an additional high tax
increase for snus from the beginning of next year.

Tony Rickardsson is one of Sweden's most famous and best-liked sportsmen. After six world championship titles in speedway and numerous prizes and awards, he has switched this year to car racing in the Porsche Carrera Cup Scandinavia. The cooperation with Swedish Match as principal sponsor will continue and as Rickardsson himself phrased it, they are "a perfect match." He is also one of Sweden's most well-known users of snus and his favorite is General Onyx by Swedish Match.

Nov 10, 2007
In less than two years, the Scandinavian snus
market has changed and moved from one
to several segments. This change has been
caused by an increased interest in Swedish
snus and greater demand for new products. In North America,
different American snuff segments have existed since the mid-
1990s and a new segment in the US could be Swedish snus.

Nov 10, 2007
Every day, Cricket lighters are used by approximately 200 million
people in more than 100 different countries. Cricket is one of Swedish
Match's most widely-spread brands characterized by quality, safety
and design.

Nov 9, 2007
Red Man is one of the most recognized brands in the US and has been on the market longer than iconic American brands such as Coca Cola and Chevrolet. As the best-known brand of chewing tobacco, Red Man represents quality, heritage and tradition. These are the values that Red Man will now apply as the brand is launched as a traditional American moist snuff product in the growing American snuff market.

• Net sales for the third quarter amounted to 3,272 MSEK (3,261) and 9,024 MSEK (9,454) for the first nine months
• Operating profit for the third quarter amounted to 759 MSEK (808) and 1,935 MSEK (2,326*) for the first nine months
• Currency translation differences in the third quarter negatively affected sales and operating profit comparisons by 75 MSEK and 27 MSEK respectively
• Net profit for the third quarter amounted to 491 MSEK (627), and 1,264 MSEK (1,732) for the first nine months
• EPS for the third quarter amounted to 1.89 SEK (2.23) and 4.78 SEK (5.94) for the first nine months
• Cigars International Inc., a US based cigar business with annual sales of 400 MSEK, was acquired in September
* Excluding pension plan curtailment gain of 148 MSEK before tax in 2006

Swedish Match has the best website in Sweden, according to H&H Webranking 2007, Europe’s leading survey of corporate websites. This is the fourth time that Swedish Match has ranked first in this survey, which means that the Group retains its leading position from 2006.

The 2007 Annual General Meeting resolved that the Chairman of the Board shall be given a mandate to contact the company´s four largest shareholders and ask them each to appoint one representative to make up the Nominating Committee, together with the Chairman of the Board, for the period until a new Nominating Committee has been appointed in accordance with a mandate from the next Annual General Meeting.

Patrik Andersson 44, has been appointed to the position of President North Europe Division, effective October 1, 2007. He will succeed Lars-Olof Löfman who takes up the position as Global head of Smoke free products.

Swedish Match AB has agreed to acquire Cigars International, Inc., a privately held U.S. company that specializes in the direct marketing and sales of hand-made and machine-made premium cigars and related accessories. Cigars International employs approximately 100 people and had sales of approximately 400 MSEK for the twelve month period ending June 30, 2007.

Aug 16, 2007
For Swedish Match, management supply and management training are
prioritized issues. In a globalized world characterized by rapid change
and fierce competition, it is important to always have access to qualified
managers and that managerial talents in the Company can develop and
grow with new assignments.

The Red Man brand of chewing tobacco is so strong that it is almost synonymous with the entire product category. But success did not happen by itself. More than 100 years of brand management and product development stand behind Red Man’s leading position in the market for chewing tobacco.

Aug 16, 2007
During this spring, one of Swedish
Match’s most classic brands
underwent a proper makeover.
Piccanell, a Swedish smokeless
chewing tobacco with origins
from the 17th century, was
renewed with a new design, new
packaging and two new flavors.

That snus is a significantly less harmful alternative to cigarettes is a viewpoint that is gaining a stronger foothold in the scientific community. One example is the scientific committee that recently evaluated the health effects of smokeless tobacco on behalf of the EU. In the May issue of the respected magazine, The Lancet, two scientists demanded that snus should be allowed where it is prohibited today.

Aug 1, 2007
Salsa and cigars are an unbeatable combination that creates sweet
music when the blue smoke wreaths intertwine with harmonious tones.
This was observed by Swedish Match last year, when the Salsa cigar
was introduced to parts of the European market. Now the pace is being
accelerated. In May, Salsa was launched in Spain, with the specially
developed products Salsa Puritos and Salsa Cigarritos.

• Net sales for the second quarter amounted to 3,090 MSEK (3,242) and 5,752 MSEK (6,193) for the first six months
• Operating profit* for the second quarter amounted to 642 MSEK (784) and 1,176 MSEK (1,517) for the first six months
• US dollar and other currency translation differences in the second quarter negatively affected sales and operating profit comparisons by 105 MSEK and 25 MSEK respectively
• Net profit for the second quarter amounted to 441 MSEK (617), and 773 MSEK (1,105) for the first six months
• EPS for the second quarter amounted to 1.66 SEK (2.09) and 2.89 SEK (3.72) for the first six months
• Bogaert Cigars acquired at the end of the second quarter, with an annual turnover of 180 MSEK

May 11, 2007
June will bring the most significant development in pipe tobacco in Borkum Riff’s nearly 40-year history since the brand was born. The new addition, Borkum Riff Genuine Pure Tobacco, is the only variety in the Borkum Riff product family that is not flavored, having only the genuine flavor and aroma of tobacco.

May 11, 2007
The American snuff market is growing constantly, and demand is
increasing every year. As restrictions on smoking become more
widespread, more and more smokers are seeking smokeless
alternatives. Swedish Match is one of the players in this growing
market.

May 11, 2007
Greatly simplified, production of
snus requires only tobacco, water and
salt. For Swedish Match, however,
the production of quality snus is an
advanced and highly technical process
that begins long before the tobacco
reaches the plant.

May 11, 2007
An increasing number of researchers consider that smokeless products
are a good alternative for people who find it difficult to stop using
tobacco completely. Proponents of Harm Reduction, which is a
strategy for reducing the harmful effects of smoking, believe that there
are major health gains to be realized if smokers replace cigarettes with
significantly less harmful smokeless products.

May 11, 2007
As usual, the subject of remuneration paid
to the Board of Directors and management
prompted questions at the Meeting, despite the
fact that these motions on the agenda actually
contained no new information.

May 11, 2007
The arrival of spring in Stockholm, with masses of wood anemones,
scillas and spring bulbs blooming in the park outside the Stockholm
International Fairs facility, must have been matched by the spring
feelings of the 435 shareholders represented in the meeting venue itself.

Swedish Match has nearly 20 different brands of snuff and snus, but Swedish golf pro Fredrik Jacobson knows which brand he prefers. “General is without a doubt my favorite snus, I have used it for 15 years,” says Fredrik Jacobson.

May 11, 2007
With market shares of nearly 90 percent in Sweden and Norway,* Swedish
Match is the Scandinavian leader in the snus market. Despite increased
competition from international tobacco companies, Swedish Match has a
strong market-leading position. The key to success is an intense focus on
product development and continuous dialogue with customers.

In addition to electing a new Chairman of the Board, the Annual General Meeting also elected Charles A. Blixt and John P. Bridendall as new Board members. They are two highly experienced Americans who are now assuming a position on the Swedish Match Board of Directors.

Bans on snus or overstated propaganda against the product are not a sound public-health policy, since cigarette smoking is the overshadowing health problem. This is the conclusion reached in today's issue of the respected medical journal The Lancet.

May 5, 2007
"I always wondered why there weren’t any mahogany trees in Mahogany Valley, until I found out that the trees had been harvested for their valuable timber and to create arable land. We’ve just finished planting 20,000 mahogany plants that will grow and restore the natural flora," says Carlos Thomen proudly.

• Sales for the first quarter amounted to 2,663 MSEK (2,951)
• A sharp increase in the excise tax for snus effective January 1, 2007, resulted in exceptionally low deliveries of snus to the Swedish market during the first quarter
• Operating profit for the first quarter amounted to 534 MSEK (733)
• Net profit for the first quarter amounted to 332 MSEK (488)
• EPS for the first quarter amounted to 1.23 SEK (1.62)

Mar 7, 2007
Swedish Match is the world's second largest cigar company in terms of
sales value. Strong sales, driven by successful launches and sensitivity
to trends and consumer preferences, are among the reasons.

Mar 7, 2007
MORE THAN 300 MILLION premium cigars are
imported into the US each year. One of the most
popular brands is Partagas. Recently, two new
family members were introduced, Partagas
Spanish Rosado and Partagas Cifuentes Blend,
appreciated cigars that have achieved major
successes on the American market.

• Net sales for the fourth quarter amounted to 3,457 MSEK (3,500), and 12,911 MSEK (13,311) for the full year
• Operating income increased by 18% to 799 MSEK (678) for the fourth quarter and by 15% to 3,235 MSEK (2,825) for the full year
• Net income for the fourth quarter amounted to 602 MSEK (456), and 2,331 MSEK (1,777) for the full year
• EPS for the fourth quarter was up 48% to 2.18 SEK (1.47), and up 45% to 8.12 SEK (5.61) for the full year
• The Board proposes an increased dividend to 2.50 SEK (2.10)

Nov 12, 2006
Increasingly, more people in the public-health sector are beginning to
realize that Swedish snus is a possible means to reduce harmful cigarette
smoking. Although the issue remains controversial, the trend is
clear, according to Lars Erik Rutqvist, Vice President, Scientific Affairs
within the Swedish Match Group. Accordingly, it is highly disappointing
that the new Swedish government announced in its budget proposal a
significantly sharper increase in the tobacco tax on snus than cigarettes.

• Net sales for the third quarter amounted to 3,261 MSEK (3,461), and 9,454 MSEK (9,811) for the first nine months
• Operating income excluding larger one time items increased by 5% to 796 MSEK (756) for the third quarter and by 18% to 2,288 MSEK (1,941) for the first nine months
• Net income for the third quarter amounted to 626 MSEK (569), and 1,729 MSEK (1,321) for the first nine months
• EPS for the third quarter was up 23% to 2.22 SEK (1.81), and up 43% to 5.93 SEK (4.14) for the first nine months

Aug 18, 2006
In autumn 1935, the idea was conceived of developing a special brand to place on ordinary boxes of matches, which would be sold at a higher price. The surplus would go to projects designed to serve the interests of children in the community. The man behind the idea was Mathias Hallgren, a director in Svenska Tandsticksbolaget´s sales company. The Solstickan Foundation was established in 1936.

Aug 18, 2006
Within Swedish Match, there is a long tradition of social responsibility. Through our involvement in local projects worldwide, we contribute to social development in our own way. A few examples are the work of the Solstickan Foundation in Sweden, combating HIV/AIDS in South Africa and rebuilding work after the devastation caused by Hurricane Rita in the US.

Aug 18, 2006
Are you a shareholder in Swedish Match with fewer than 200 shares? If so, you will soon receive an offer from the company enabling you to sell your shares without having to pay any charges or brokerage fees.

Aug 18, 2006
Borkum Riff maintains its strong market position and continues to guide pipe-smokers to a world of flavor sensations. Volumes are kept at a steady level with a constant flow of innovative new products, despite the declining world market for pipe tobacco.

• Net sales for the second quarter amounted to 3,242 MSEK (3,384), and 6,193 MSEK (6,351) for the first six months
• Operating income amounted to 920 MSEK (647) for the second quarter and 1,640 MSEK (1,185) for the first six months
• Operating income, excluding a one time pension curtailment gain of 148 MSEK for the second quarter amounted to 772 MSEK and 1,492 MSEK for the first six months
• Net income for the second quarter amounted to 616 MSEK (405), and 1,103 MSEK (752) for the first six months
• EPS for the second quarter was 2.09 SEK (1.27), and 3.71 SEK (2.33) for the first six months

• Net sales for the second quarter amounted to 3,242 MSEK (3,384), and 6,193 MSEK (6,351) for the first six months• Operating income amounted to 920 MSEK (647) for the second quarter and 1,640 MSEK (1,185) for the first six months• Operating income, excluding a one time pension curtailment gain of 148 MSEK for the second quarter amounted to 772 MSEK and 1,492 MSEK for the first six months• Net income for the second quarter amounted to 616 MSEK (405), and 1,103 MSEK (752) for the first six months• EPS for the second quarter was 2.09 SEK (1.27), and 3.71 SEK (2.33) for the first six months

Jun 5, 2006
Continued focus on increasingly pure Swedish snus. Continued development of products as alternatives to smoking, and more research on snus. These are some of the issues to be addressed in the future by cancer physicians Lars Erik Rutkvist and Freddi Lewin in their capacity as medical specialists.

Firebreak, a modern chewing-tobacco product previously only sold in Japan, is now available to Swedish cigarette smokers.

"Our consumer surveys show that a large proportion of cigarette smokers do not regard current smoke-free tobacco products, such as snus and traditional chewing tobacco, as an attractive alternative to cigarettes. Firebreak is aimed at these smokers," says Ulf Svensson, Vice President Information & Public Affairs, North Europe Division

• Fourth quarter net sales were 3,500 MSEK (3,211), and full year sales were 13,311 MSEK (13,007)• Fourth quarter operating income was 678 MSEK (508) and full year operating income was 2,825 MSEK (3,593)• Operating income for the full year, excluding major one-time items, was 2,618 MSEK (2,312)• Net profit for the fourth quarter was 456 MSEK (297), and for the full year was 1,777 MSEK (2,084)• Fourth quarter EPS was 1.47 SEK (0.86), and full year EPS was 5.61 SEK (6.18)• The Board proposes an increased dividend to 2.10 SEK (1.90)

The restructuring plan of the match operations is now completed. The aim of the plan has been to divest or close match operations with low profitability and lack of strategic fit with other product areas. The Company previously announced the closure of the match factory in Valencia, Spain and the divestment of the majority holding in the Indian match company Wimco Ltd. In addition to these earlier announced measures, two fully owned operations have been sold, a letter of intent has been signed regarding the divestment of another operation, and an associated company was sold. Also, the remaining minority shareholding of Wimco Ltd. has been sold, and an announcement has been made with regard to the closure of another match factory.

• Third quarter net sales were 3,461 MSEK (3,419), and nine month sales were 9,811 MSEK (9,797)
• Operating income amounted to 953 MSEK (454) for the third quarter and 2,118 MSEK (3,061) for the first nine months
• Operating income, excluding major one time items, for the third quarter amounted to 747 MSEK compared with 694 MSEK previous year and 1,912 MSEK (1,779) for the first nine months
• Net profit for the third quarter amounted to 562 MSEK (219), and nine month net profit was 1,301 MSEK (1,770)
• Third quarter EPS was 1.79 SEK (0.63), and nine month EPS was 4.08 SEK (5.26)

Jul 26, 2005
Swedish Matchs sales continued to show a stable trend during the first six months of the year. For snuff, we can be pleased to note that volumes increased in Scandinavia and that market share increased in the US. Operating income increased strongly, and previously implemented rationalization measures began to show effects, says Lars Dahlgren.

May 12, 2005
The first quarter of 2005 got off to a stable start, laying a solid foundation for the coming quarters, says Lars Dahlgren, Swedish Matchs CFO, in his analysis of the results for the first quarter. Growth continued in the Cigars product area, and we take a positive view of how the Timber Wolf snus brand has performed in the US market.

May 2, 2005
The net effects of changes in tobacco habits in Sweden are positive from a health viewpoint, since smoking is so much more damaging to health than snus. The current situation is that while we cannot exclude risks associated with snus, they are minimal compared with those from smoking.

Feb 23, 2005
Effective January 1, 2005, all exchange-listed European companies began applying a new standard for financial reporting. Swedish Match has been prepared for this for a considerable time at Group level, and the practical work involved had already been initiated a year ago. It has been an enormous task and taken a large amount of time, but the positive result is that in future there will be better comparability between European listed companies when we are all using the same standard, comments Joakim Tilly, Group Finance.

Feb 23, 2005
Operations developed favorably during 2004 and sales increased by 3 percent in local currencies. Volumes increased, particularly for cigars, as well as snus. Operating income increased and was affected by several items of a nonrecurring nature. The settlement with UST at the beginning of the year resulted in an income item of 1.5 billion SEK before tax, while write-downs, allocations to reserve and costs for rationalization measures were charged against earnings. Earnings per share rose to 5.61 SEK (4.68), and the Board of Directors has decided to propose that the dividend for the year be increased to 1.90 SEK (1.70).

The disaster in Southeast Asia touches us all. Areas, which were already very poor has been affected by incomprehensible destruction. An as yet unknown but overwhelming number of lives have been claimed, innumerable lives have been shattered.

Nov 19, 2004
He is CEO of the Nordic region's largest confectionery company and also a new member of Swedish Match's Board of Directors. With his long experience of working with fast-moving consumer goods, Karsten Slotte has much to bring to Swedish Match's Board work. But he personally thinks he also has a lot to learn and that the relationship will be mutually beneficial.

Nov 19, 2004
The crisis of cancer caused by cigarette smoking is considered having claimed millions of lives. As a means to "snuff out" this trend, Swedish snus has emerged as a model "Harm Reduction" product, because of its documented role in Sweden, helping a considerable number of smokers to quit. This gives Swedish Match an extraordinarily good business proposition in America and in other parts of the world. The challenge is to communicate in a restricted environment", says Lennart Freeman, president of Swedish Match, North American Division.

Nov 19, 2004
It is clear that the EU directive banning the sale of snus is invalid, since the ban lacks any motivation. Nevertheless, it should remain in force until the European Parliament can adopt a new, correctly motivated directive. This is the view expressed by the advocate general of the European Court of Justice in his opinion as to how the Court should rule on the matter.

Sep 10, 2004
With its 150,000 spectators during the first week in July, the Swedish Match Cup in match race sailing is one of Swedens largest public events. The worlds best sailors from the prestigious Americas Cup come to the west coast of Sweden to participate in the event that all other organizers on the global Swedish Match Tour try to match.

Sep 10, 2004
Lars Dahlgren was appointed as new Chief Financial Officer of Swedish Match on July 1. He succeeds Sven Hindrikes, who was appointed President and CEO on June 1. Inside asked the new CFO to present himself.

Sep 10, 2004
Anyone who chooses to browse through Swedish Matchs annual reports since the beginning of the 1980s will observe a long cavalcade of management figures and Board members who appear in pictures only to disappear again after a year or two. However, one generally smiling face can be seen year in and year out - Massimo Rossi. During his 25 years with Swedish Match, the bakers son from Italy has represented continuity and identity with the Groups core match operations and the name Swedish Match, a

Jul 7, 2004
Swedish Match North America and U.S. Tobacco have
reached a settlement whereby UST will make a one-off payment of 200 MUSD (approximately 1,540 MSEK) to Swedish Match. Under the terms of the settlement, Swedish Match will also take over all of USTs cigar operations, with annual sales of about 11 MUSD (approximately 85 MSEK). The settlement marks the end of a legal dispute that began in July 2002.

Jul 7, 2004
Attendance at Swedish Matchs Annual General Meeting earlier this year broke all records. More than 600 shareholders had registered to attend and, as usual, demonstrated their strong commitment to the company and its operations. They were to hear about yet another year of outstanding share performance and an average annual increase of 20 percent in earnings per share over the past five years, which in turn ensured that the proposed increase in the dividend to SEK 1.70 was approved. Not a bad pi

Jul 7, 2004
Taking care of our shareholders has always been a strategic priority at Swedish Match. In recent years, however, requirements have been tightened with regard to how companies organize and report their entire chain of oversight and control routines, particularly from the point of view of shareholders. New policies and additional supervisory bodies have been introduced and procedures have been rigorously formalized. For Swedish Match, the companys listing on the US Nasdaq exchange has been an incentive to act, and it has responded by implementing Corporate Governance  The Mid-Atlantic Way.

Jul 7, 2004
When Klaus Unger resigns from the Board in connection to this year's Annual General Meeting, he will be able to look back on a 46-year career in the Swedish tobacco industry.
He has made a substantial contribution to making Swedish Match what it is today, an international
company with a clear and consistent strategy focusing on smokeless products. And he is confident about the Company's prospects.

May 19, 2004
When Arne Jurbrant was voted onto the Swedish Match Board of Directors two years ago, he had just finished a long career in the food industry, a sector characterized by a strong focus on brandbuilding. He regards the experience he gained there as one of the most important attributes he can bring to the work of the Board.

May 19, 2004
Consumers of snus will soon find it easier to
navigate around Swedish Match extensive
range of snus products. A clearer segmentation
of the various brands and products is currently
being implemented, based on portion
size and characteristics. This is the aim of
Swedish Match nomenclature project currently
being put into practice in Swedish retail.

• Sales were 3,002 MSEK (3,006)
• In local currencies, sales were up 5%
• Operating income excluding gain from settlement with UST and certain one time costs amounted to 535 MSEK (516)
• Net profit for the period amounted to 1,091 MSEK (337), including gain from settlement with UST
• EPS increased to 3.32 SEK (0.99), of which settlement with UST accounts for 2.50 SEK

Feb 1, 2004
Focus on reducing the harmful effects of smoking and save lives! Under this slogan, a number of respected researchers are challenging the prevailing opinions of health policy-makers and tobacco critics worldwide. Forty years after the risks of smoking became known, anti-smoking campaigns have had only limited success. Hopes of eliminating tobacco use in society in the foreseeable future seem increasingly unrealistic.

Nov 27, 2003
He was at the heart of the action when the Swedish Governments commercial interests were radically transformed during the 1980s and 1990s. Jan Blomberg joined the Swedish Match Board of Directors in 1996 and now heads the Boards recently constituted audit committee.

Nov 27, 2003
At 11:00 a.m. on January 11, 2001, the ground was broken for what is now Swedish Matchs unique new snus plant in Kung㫶, near Gothenburg. Not only is the Kung㫶 plant the worlds most advanced snuff-production plant, but construction of the plant was also carried out substantially more rapidly than scheduled, based on a concept unique to Swedish Match.
The inauguration in September was the symbolic culmination of many years of dedicated research and development work within Swedish Match.

Jun 25, 2003
Snuff has its origins in North America and spread to Europe via Columbus. The use of nasal snuff flourished at the influential French court and was quickly copied by the upper classes at many Central European courts. In Sweden, snus habits changed at the beginning of the 19th century, when placing moist snus under the upper lip became a widespread practice.

Jun 25, 2003
Swedish snus is increasingly demonstrating that it is part of the solution to the tobacco problem, says vice president Bo Aulin, head of Corporate Affairs at Swedish Match. There is a sound scientific basis for claiming that Swedish
snus is a realistic and effective alternative for reducing the health risks associated with the
use of tobacco.

May 15, 2003
With its new products in the Solstickan family, the grill bag and the disposable grill, Swedish Match will be making barbecues simpler and more convenient this summer. The lightable grill bag is a totally new concept. No soot from the bag to blacken everything, and no need to use barbecue lighter fluid. In addition, SEK 0.20 goes to the Solstickan Fund for every bag or grill sold.

May 15, 2003
As Swedish Match directs its attention to new markets for snus, the focus is on Russia. The test sales activities of the past year have now been intensified. As Swedish Match directs its attention to new markets for snus, the focus is on Russia. The test sales activities of the past year have now been intensified.

There is still something of a pioneering spirit in the office at Brynsall謠4 on the outskirts of Oslo. Not all the desks have been occupied and only nine of the projected 14 employees are on the scene at the brandnew sales company, Swedish Match Norway Sales. Operations were formally launched on January 1, 2003.

Apr 11, 2003
Since the end of the 1950s, Swedish Match has been contributing financially to research on the effects of tobacco use. The money, which is distributed by the Swedish Medical Advisory Council, has supported a number of high-quality projects. An example is research into the link between smoking during pregnancy and sudden infant death syndrome, an area in which Swedish research is world-leading.

Mar 17, 2003
In November 2002, the administrative court in Minden, in the German state of North Rhine-Westphalia, decided to refer the issue of the EU ban on snuff to the Court of Justice of the European Communities in Luxembourg. The German court is seeking an answer as to whether the ban on sales of snuff within the EU is legal according to European Community Law. Swedish Match believes that this represents a major step toward lifting the ban.

Jan 8, 2003
In a health context, the role of snuff (snus) as a significantly better alternative to cigarette smoking has created attention at a number of major international conferences during the past half year. The experiences cited have mainly derived from Sweden.

In Webranking 2002 swedishmatch.com comes in second. We spend much energy on improving and further developing the website, so this is truly gratifying, says Annette Kaunitz, responsible for the website.

Oct 21, 2002
The price of Swedish Matchs shares has resisted the dismal stock market climate during the first half of the year. Up until July 19, the price of the Companys shares had risen 27 percent, from SEK 55.50 to SEK 70.

Sep 16, 2002
Swedish Match has been named »Best Supplier in Service Retailing in Sweden.« The award was made for the first time by the National Association of Game and Service Retailers, the National Association of Petroleum Product Retailers and the Stockholm Fair at a trade fair in Stockholm in April.

Sep 16, 2002
With inventiveness and stubbornness Jacob Fredrik Ljunglöv succeeded in establishing »Ettan« (»The One«) as the first »nationwide« snuff in Sweden. Railroad laborers who carried the snuff with them as they moved along were successful marketers. But even Pope Leo XIII liked the taste. »Ettan«, which celebrates its 180th birthday this year, is one of Sweden's oldest active brands and as Swedish as a Midsummer maypole.

Aug 16, 2002
»Swedish Match is a harmonious company. It has harmonious strength. It works. One of the reasons is the companys culture, the strongest I know of in any company. One of the Board of Directors most important tasks actually is to set the tone in the Company, to cultivate the culture, so that all employees are working together to produce and create value for the shareholders.«

Aug 16, 2002
The role and responsibility of a board of directors is often a matter of debate in media and financial markets. In Swedish Match there is a clear set of working rules that govern the distribution of work between the board and the Companys management. But the board not only has a supervisory role; it must also contribute by providing expertise and advice to management.

Aug 15, 2002
The favorable start to 2002 also continued during the second quarter. During the first half of 2002, Swedish Matchs sales increased by 4 percent to 6,850 MSEK. The success is primarily attributable to solid organic growth, in which snuff sales reached record levels during the second quarter, commented Sven Hindrikes, the Groups CFO. Operating income for the period grew by a continued positive 19 percent to 1,245 MSEK. The earnings per share climbed 23 percent to 2.07 SEK, which was also a re

Jun 24, 2002
Swedish Match had a good start in 2002. Despite continued weak economic conditions, sales during the first three months of the year rose 8 percent to 3,317 MSEK. Operating income increased even more sharply, rising 23 percent to 605 MSEK, and earnings per share were up a full 28 percent to SEK 1.02. »We are pleased with the strong increase in volumes for snuff in Northern Europe and the US, and improved margins for both smokeless tobacco and cigars,« notes Sven Hindrikes, Group CFO.

Jun 24, 2002
Last year was something of a breakthrough for Swedish Match unique strategy, with growing international attention focused on oral snuff as a smokeless alternative and a highly positive reaction from the stock market, commented Lennart Sund謠in his address to the Annual General Meeting on April 23. Our strategies fore the next few years prioritize continued organic growth, special efforts to utilize the potential for improving margins and making selective acquisitions, and optimization of the capital structure.

Jun 3, 2002
The ban on sales of Swedish snuff, snus, is arbitrary, unreasonable and discriminatory, and conflicts with the EUs fundamental principle concerning the free movement of goods. This was the opinion expressed by Bo Aulin, Swedish Match General Counsel and Senior Vice President, Corporate Affairs, at the Groups capital market day in Gothenburg on February 15.

May 17, 2002
Swedish Match success in the North American market for smokeless tobacco is continuing. The main locomotive is Timber Wolf, a strong snuff brand, but chewing tobacco also shows positive earnings growth, despite a declining total market.

May 17, 2002
DURING 2002, CRICKET WILL BE sponsoring Swedish motor-racing driver Tony Ring in the Ferrari Challenge race series. The competition, which has served as Ferraris own world championship since it was initiated in 1993, is contested at various Formula 1 tracks on five continents.

Apr 29, 2002
Increased sales, market share gains and production efficiencies  that sums up the success achieved by the personnel in charge of machine made cigars in the U.S. during 2001. Among the explanations are a more efficient sales force and improved marketing.

Apr 29, 2002
AS CAN BE SEEN from the recently presented yearend report for last year, 2001 was a good year for Swedish Match. A year-end report contains a mass of information about our sales, earnings, markets and products. Group policy is to be as open as possible in our corporate communications.

Apr 15, 2002
From about 20 consumer contacts a month to nearly 1,000! This dramatic increase is the result of two new snus brand websites for General (www.generalsnus.com) and Ettan (www.ettansnus.com).

Feb 10, 2002
Following several years of acquisition-based expansion, Swedish Matchs cigar operations are now turning its sights towards production. A comprehensive efficiencyenhancing program tops the agenda.

Today, the European Court of Justice (ECJ) published its judgment concerning the prohibition to sell Swedish snus to other European Union Member States. The court rules that Swedish snus will continue to be excluded from the EU’s internal market.

In local currencies, sales increased by 10 percent for the third quarter. Reported sales increased by 16 percent to 3,388 MSEK (2,915).

In local currencies, operating profit from product segments1) increased by 13 percent for the third quarter. Reported operating profit from product segments increased by 19 percent to 1,317 MSEK (1,104).

Operating profit amounted to 1,305 MSEK (1,088) for the third quarter.

Profit after tax amounted to 959 MSEK (753) for the third quarter.

Earnings per share increased by 32 percent to 5.55 SEK (4.22) for the third quarter.

In local currencies, sales increased by 10 percent for the second quarter. Reported sales increased by 9 percent to 3,336 MSEK (3,053).

In local currencies, operating profit from product segments1) increased by 16 percent for the second quarter. Reported operating profit from product segments increased by 15 percent to 1,293 MSEK (1,123).

Operating profit amounted to 1,263 MSEK (1,091) for the second quarter.

Profit after tax amounted to 928 MSEK (812) for the second quarter.

Earnings per share amounted to 5.31 SEK (4.48) for the second quarter. Adjusted earnings per share2) increased by 27 percent to 5.31 SEK (4.17).

The outlook statement on page 10 has been modified with regard to snus and nicotine pouches outside Scandinavia.

1) Operating profit for Swedish Match product segments, which excludes Other operations and larger one-time items.2) Earnings per share adjusted to exclude income from Scandinavian Tobacco Group (STG) and larger one-time items.

In local currencies, sales increased by 10 percent for the first quarter. Reported sales increased by 4 percent to 2,941 MSEK (2,833).

In local currencies, operating profit from product segments1) increased by 11 percent for the first quarter. Reported operating profit from product segments increased by 6 percent to 1,079 MSEK (1,021).

Operating profit2) amounted to 1,047 MSEK (1,235) for the first quarter. The first quarter 2017 included larger one-time items of 238 MSEK relating to capital gains from the sale of STG shares and from the sale of a parcel of land.

Profit after tax amounted to 766 MSEK (932) for the first quarter.

Earnings per share amounted to 4.36 SEK (5.07) for the first quarter. Adjusted earnings per share3) increased by 15 percent to 4.36 SEK (3.78).

As of January 1, 2018, Swedish Match implemented the new revenue recognition standard, IFRS 15. This implementation has a significant effect on the recognition of net sales, but an immaterial impact on profit. Consequently, the Group’s reportable segments have changed. Financial statements of 2017 have been restated to reflect the recognition of revenue according to the new standard. Further information is given in Note 1, Accounting principles.

1) Operating profit for Swedish Match product segments, which excludes Other operations and larger one-time items.2) Operating profit for the Group, which includes Other operations and larger one-time items.3) Earnings per share adjusted to exclude income from Scandinavian Tobacco Group (STG) and larger one-time items.

The shareholders of Swedish Match AB (publ), Reg. No. 556015-0756, are hereby notified of the Annual General Meeting to be held on Wednesday, April 11, 2018, at 15.30 CET at the cinema Skandia, Drottninggatan 82, Stockholm, Sweden.

In local currencies, sales increased by 6 percent for the fourth quarter and by 3 percent for the full year. Reported sales increased by 2 percent to 4,044 MSEK (3,957) for the fourth quarter and by 4 percent to 16,101 MSEK (15,551) for the full year.

In local currencies, operating profit from product areas1) increased by 15 percent for the fourth quarter and by 5 percent for the full year. Reported operating profit from product areas increased by 9 percent to 1,044 MSEK (954) for the fourth quarter and by 6 percent to 4,218 MSEK (3,990) for the full year.

Operating profit amounted to 1,179 MSEK (954) for the fourth quarter and to 4,591 MSEK (6,420) for the full year2).

Profit after tax amounted to 904 MSEK (662) for the fourth quarter and to 3,400 MSEK (5,123) for the full year.

Earnings per share amounted to 5.10 SEK (3.61) for the fourth quarter and to 18.88 SEK (27.38) for the full year. Earnings per share excluding both larger one-time items, dividends from STG in 2017 and share of net profit in STG in 2016 increased by 17 percent to 4.24 SEK (3.61) for the fourth quarter and by 14 percent to 16.39 SEK (14.39) for the full year.

In November, Swedish Match completed the divestment of its remaining shareholding in STG.

During 2017, Swedish Match distributed 5,498 MSEK to its shareholders in the form of an ordinary dividend, a special dividend and share repurchases.

The Board proposes a dividend of 16.60 SEK per share consisting of an increased ordinary dividend of 9.20 SEK (8.50) and a special dividend of 7.40 SEK, following the final sale of shares in STG.

As of January 1, 2018, Swedish Match will apply the new revenue recognition standard, IFRS 15. While not impacting profit, this implementation will have a significant effect on the recognition of net sales. Further information is given in Note 1, Accounting principles.

The outlook for 2018 can be found on page 13.

1) Operating profit for Swedish Match product areas, which excludes larger one-time items and share of net profit in STG in 2016.2) The full year 2017 includes larger one-time items of 373 MSEK relating to capital gains from the sale of STG shares and from the sale of a parcel of land as well as an income from a defined benefit plan amendment. Previous full year included larger one-time items of 2,254 MSEK relating to capital gains from the partial divestments of STG and an unrealized gain from revaluing Swedish Match’s then remaining shareholding in STG to market value as well as a capital gain from the sale of a distribution center. The fourth quarter of 2017 includes larger one-time items of 135 MSEK relating to a capital gain from the sale of STG shares and an income from a defined benefit plan amendment.

Swedish Match today announced that Marlene Forsell has decided to resign as Chief Financial Officer for family reasons and that she will leave her position on March 9, 2018. She will be replaced by Tom Hayes who is currently Vice President Business Control and CFO in Swedish Match’s US Division.

Sales increased by 1 percent in local currencies. Reported sales declined by 1 percent to 4,069 MSEK (4,118) for the third quarter.

Operating profit from product areas in local currencies increased by 2 percent. Reported operating profit from product areas1) amounted to 1,089 MSEK (1,089) for the third quarter.

Operating profit amounted to 1,089 MSEK (2,694) for the third quarter. The previous year’s third quarter included larger one-time items of 1,550 MSEK relating to a capital gain from the partial divestment of STG and an unrealized gain from revaluing Swedish Match’s remaining shareholding in STG to market value.

Sales increased by 6 percent to 3,775 MSEK (3,557) for the first quarter. In local currencies, sales increased by 3 percent.

Operating profit from product areas1) increased by 6 percent to 994 MSEK (939) for the first quarter. In local currencies, operating profit from product areas1) increased by 1 percent.

Operating profit2) amounted to 1,232 MSEK (1,711) for the first quarter, and included larger one-time items of 238 MSEK relating to the capital gains from divestment of shares in Scandinavian Tobacco Group (STG) and sale of land. The prior year included larger one-time items of 704 MSEK relating to the capital gains from divestment of shares in STG and divestment of a distribution center property.

Profit for the period amounted to 930 MSEK (1,404) for the first quarter.

Earnings per share amounted to 5.06 SEK (7.44) for the first quarter. Earnings per share excluding larger one-time items and share of net profit in STG amounted to 3.76 SEK (3.35).

In January, as previously announced, Swedish Match reduced its ownership in STG from 18.1 percent to 9.1 percent.

1) Operating profit for Swedish Match product areas, which excludes larger one-time items and share of net profit in STG.2) Operating profit for the Group includes larger one-time items and share of net profit in STG.

The shareholders of Swedish Match AB (publ), Reg. No. 556015-0756, are hereby notified of the Annual General Meeting to be held on Thursday, May 4, 2017, at 15.30 CET at the cinema Skandia, Drottninggatan 82, Stockholm, Sweden.

At the upcoming Annual General Meeting on May 4, 2017, the Nominating Committee of Swedish Match AB will propose the election of Pauline Lindwall as a new member of the Swedish Match Board of Directors.

Sales increased by 6 percent to 3,957 MSEK (3,719) for the fourth quarter and by 7 percent to 15,551 MSEK (14,486) for the full year. In local currencies, sales increased by 3 percent for the fourth quarter and by 7 percent for the full year.

Operating profit from product areas1) increased by 5 percent to 954 MSEK (908) for the fourth quarter and by 8 percent to 3,990 MSEK (3,690) for the full year. In local currencies, operating profit from product areas1) was flat for the fourth quarter and increased by 8 percent for the full year.

Operating profit2) amounted to 954 MSEK (908) for the fourth quarter and to 6,420 MSEK (4,008) for the full year. The operating profit2) for the full year includes larger one-time items of 2,109 MSEK relating to capital gains from the partial divestments of STG and an unrealized gain from revaluing Swedish Match’s remaining holding in STG to market value as well as 145 MSEK related to the sale of a distribution center (prior year included a restructuring provision of 42 MSEK).

Earnings per share (basic) amounted to 3.61 SEK (3.34) for the fourth quarter and to 27.38 SEK (14.48) for the full year. Earnings per share for the fourth quarter and the full year, excluding STG and adjusted for larger one-time items, amounted 3.61 SEK (3.34) and to 14.39 SEK (12.79), respectively.

During 2016, Swedish Match distributed the proceeds from the two divestments of shares in STG as two special dividends of 12.00 SEK and 9.50 SEK per share, in total 4,016 MSEK.

Following the close of the period Swedish Match reduced its ownership in STG from 18.1 percent to 9.1 percent.

The Board of Directors proposes a dividend of 16.00 SEK per share consisting of an increased ordinary dividend of 8.50 SEK (8.00) and a special dividend of 7.50 SEK, following Swedish Match’s divestment of shares in STG in January 2017.

1) Operating profit for Swedish Match product areas, which excludes larger one-time items and share of net profit in STG.2) Operating profit for the Group includes larger one-time items and share of net profit in STG. The full year 2016 only includes Swedish Match’s share of STG’s net profit until the date of partial divestment in September, thereafter, the shareholding in STG has been reclassified as a financial asset. The full year 2015 includes only the first nine months of net profit in STG due to transition to a one quarter lag in Swedish Match’s reporting for STG. Thereby, the fourth quarter in 2016 and 2015 do not include any share of net profit in STG. See Note 3.

At the Extraordinary Shareholders’ Meeting of Swedish Match AB (publ) on December 16, it was resolved, in accordance with the proposal of the Board of Directors, to pay a special dividend of 9.50 SEK per share.

Swedish Match was informed earlier today by the FDA that General Snus will not, for the time being, be designated as a Modified Risk Tobacco Product - MRTP. The FDA did, however, outline the process forward and encouraged Swedish Match to continue its efforts to seek modified risk status for General Snus. Swedish Match interprets their position as wanting to further discuss on how to best communicate a modified risk message to the general public.

The shareholders of Swedish Match AB (publ), Reg. No. 556015-0756, are hereby notified of the Extraordinary Shareholders’ Meeting to be held on Friday, December 16, 2016, at 09.00 CET at Sveavägen 44, Stockholm, Sweden.

Sales increased by 10 percent to 4,118 MSEK (3,756) for the third quarter. In local currencies, sales increased by 9 percent.

Operating profit from product areas1) increased by 11 percent to 1,089 MSEK (979) for the third quarter. In local currencies, operating profit from product areas1) also increased by 11 percent.

Operating profit2) amounted to 2,694 MSEK (1,065) for the third quarter, including larger one-time items of 1,550 MSEK relating to a capital gain from the partial divestment of STG and an unrealized gain from revaluing Swedish Match’s remaining shareholding in STG to market value.

Earnings per share amounted to 12.32 SEK (3.84) for the third quarter. Earnings per share, excluding STG and adjusted for larger one-time items amounted to 3.76 SEK (3.39).

In September, Swedish Match reduced its ownership in STG from 31.1 percent to 18.1 percent. The Board of Directors propose to distribute the proceeds from this sale as a special dividend of 9.50 SEK per share subject to approval by an extraordinary shareholders’ meeting on December 16.

In September, a public bond of 300 MEUR was issued with the primary purpose of refinancing a larger bond maturity falling due in November 2017.

1) Operating profit for Swedish Match product areas, which excludes larger one-time items and share of net profit in STG.2) Operating profit for the Group includes larger one-time items and share of net profit in STG. Swedish Match’s share of net profit in STG is reported with a one quarter lag. The third quarter only includes Swedish Match’s share of STG’s net profit until the date of partial divestment in September 2016, thereafter, the shareholding in STG has been reclassified as a financial asset.

The Board of Directors of Swedish Match has resolved to propose a special dividend of 9.50 SEK per share at an extraordinary general meeting that will be held in Stockholm, Sweden, on December 16, 2016.

Swedish Match has today completed an issuance of new notes in the Euro market. A total of EUR 300 million was issued with a 8 year tenor with a coupon of 0.875%. The notes have been hedged into SEK. The proceeds will be used for refinancing of existing indebtedness and for general corporate purposes.

Swedish Match is contemplating the issuance of senior unsecured EUR denominated notes and a tender of part of Swedish Match’s outstanding EUR denominated notes due 24 November 2017. A capital markets transaction will follow, subject to market conditions.

As of May 16 2016, Fredrik Peyron has been appointed new Senior Vice President Regulatory Affairs and Group Communications. Fredrik has worked in different capacities at Swedish Match during the years 2000-2014, and he has also been the General Counsel at Autoliv.

Sales increased by 6 percent to 3,557 MSEK (3,368) for the first quarter. In local currencies, sales increased by 7 percent.

Operating profit from product areas1) increased by 8 percent to 939 MSEK (866) for the first quarter. In local currencies, operating profit from product areas1) increased by 10 percent.

Growth of sales and operating profit from product areas1) was positively affected by lower trade destocking in Scandinavia in 2016 than in 2015.

Operating profit2) amounted to 1,711 MSEK (1,014) for the first quarter, including larger one-time items of 704 MSEK relating to the capital gains of the previously announced partial divestment of STG and the divestment of distribution center real estate.

Earnings per share amounted to 7.44 SEK (3.68) for the first quarter. Adjusted earnings per share increased by 9 percent to 3.71 SEK (3.40)3).

As previously announced, STG was listed on Nasdaq Copenhagen during the first quarter and in connection with the listing, Swedish Match reduced its ownership in STG from 49 percent to 31.1 percent.

1) Operating profit for Swedish Match product areas, which excludes larger one-time items and share of net profit in STG.2) Operating profit for the Group includes larger one-time items and share of net profit in STG. Swedish Match’s share of net profit in STG is reported with a one quarter lag. For the first quarter 2016, Swedish Match’s reported share of STG’s net profit represents 31.1 percent of STG’s fourth quarter 2015 net profit.3) Adjusted for Swedish Match’s larger one-time items in 2016 and the adjustment of share of profit in STG for the reassessment of useful lives of certain assets (primarily trademarks) in the first quarter 2015.

The shareholders of Swedish Match AB (publ), Reg. No. 556015-0756, are hereby notified of the Annual General Meeting to be held on Thursday, April 28, 2016, at 15.30 CET at the cinema Skandia, Drottninggatan 82, Stockholm, Sweden.

Sales for the full year increased by 9 percent to 14,486 MSEK (13,305) and for the fourth quarter by 5 percent to 3,719 MSEK (3,536). In local currencies, sales increased by 2 percent for both the full year and for the fourth quarter.

Operating profit from product areas1) for the full year increased by 7 percent to 3,690 MSEK (3,446) and for the fourth quarter by 1 percent to 908 MSEK (900). In local currencies, operating profit from product areas1) declined by 2 percent for the full year and declined by 4 percent for the fourth quarter.

Swedish Match has, beginning this reporting period, started reporting its share of STG’s net profit with a one quarter lag, due to differences in reporting schedules between Swedish Match and STG. Due to this, no net profit from STG was recognized for the October-December 2015 period.

Operating profit2) (excluding share of STG’s net profit for the fourth quarter 2015 due to changed reporting) amounted to 4,008 MSEK (3,780) for the full year and to 908 MSEK (992) for the fourth quarter.

EPS (basic) for the full year amounted to 14.48 SEK (13.23) and to 3.34 SEK (3.55 including 0.47 from share of net profit in STG) for the fourth quarter. The decline in EPS for the fourth quarter was fully attributable to the changed reporting relating to STG.

The Board of Directors proposes a dividend of 20.00 SEK per share consisting of an increased ordinary dividend of 8.00 SEK (7.50) and a special dividend of 12.00 SEK, following Swedish Match’s partial divestment of STG in conjunction with the listing of STG on Nasdaq Copenhagen.

Following the close of the period STG was listed on Nasdaq Copenhagen and Swedish Match reduced its ownership from 49 percent to 31.2 percent.

1) Operating profit for Swedish Match product areas, which excludes share of net profit in STG.2) Operating profit for the Group includes larger one-time items and share of net profit in STG.

Further to the announcement in the press release of February 9, 2015, the strategic review to identify future opportunities for Scandinavian Tobacco Group (STG) has continued. As part of the review, STG management has together with its Board of Directors established expectations with regard to the financial development for STG Group.

Sales for the third quarter increased by 10 percent to 3,756 MSEK (3,416). In local currencies, sales were up 4 percent, with increases across all product areas.

Operating profit from product areas1) for the third quarter increased by 12 percent to 979 MSEK (874). In local currencies operating profit from product areas1) was up by 4 percent.

Operating profit2) amounted to 1,065 MSEK (989) for the third quarter, negatively impacted by restructuring costs in Swedish Match’s share of net profit from associated companies.

EPS (basic) for the third quarter amounted to 3.84 SEK (3.50).

1) Operating profit for Swedish Match product areas, which excludes share of net profit in STG.2) Operating profit for the Group includes share of net profit in STG. Share of profit in STG includes restructuring costs of 45 MSEK.

Sales for the second quarter increased by 9 percent to 3,644 MSEK (3,339). In local currencies, sales were marginally higher than prior year.

Operating profit from product areas1) for the second quarter increased by 9 percent to 937 MSEK (862). In local currencies operating profit from product areas1) declined by 1 percent.

Operating profit2) amounted to 1,021 MSEK (941) for the second quarter. Excluding a restructuring provision of 42 MSEK related to the relocation of distribution facilities in Sweden, recognized as a larger one-time item, operating profit amounted to 1,063 MSEK (941).

Sales for the first quarter increased by 12 percent to 3,368 MSEK (3,014). In local currencies, sales increased by 1 percent.

Operating profit from product areas1) for the first quarter increased by 7 percent to 866 MSEK (809). In local currencies operating profit from product areas1) declined by 4 percent.

Sales and operating profit from product areas during the first quarter were negatively impacted by trade destocking of snus in Scandinavia following excise tax increases on January 1st.

Operating profit2) amounted to 1,014 MSEK (858) for the first quarter. The operating profit2) was positively affected by an adjustment of the share of net profit in STG of 56 MSEK relating to a reassessment of useful lives primarily of trademarks in STG.

The shareholders of Swedish Match AB (publ), Reg. No. 556015-0756, are hereby notified of the Annual General Meeting to be held on Thursday, April 23, 2015, at 16.30 CET at Citykonferensen, Malmskillnadsgatan 46, Stockholm, Sweden.

Sales for the full year increased by 6 percent to 13,305 MSEK (12,610) and for the fourth quarter by 11 percent to 3,536 MSEK (3,178). In local currencies, sales increased by 4 percent for the full year and by 7 percent for the fourth quarter.

Operating profit from product areas1) for the full year increased by 2 percent to 3,446 MSEK (3,375) and for the fourth quarter by 8 percent to 900 MSEK (835). In local currencies, operating profit from product areas1) increased by 1 percent for the full year and by 4 percent for the fourth quarter.

Operating profit2) amounted to 3,780 MSEK (3,855 including a capital gain of 161 MSEK) for the full year and to 992 MSEK (932) for the fourth quarter.

EPS (basic) for the full year amounted to 13.23 SEK (13.63) and 3.55 SEK (3.43) for the fourth quarter. EPS (basic), excluding larger one-time items, for the full year amounted to 13.23 SEK (12.82).

The Board proposes an increased dividend to 7.50 SEK (7.30).

1) Operating profit for Swedish Match product areas, which excludes share of net profit in STG and larger one-time items.2) Operating profit for the Group includes share of net profit in STG and larger one-time items.

As communicated earlier, Swedish Match with the other shareholder of Scandinavian Tobacco Group (STG) have engaged advisors to assess strategic alternatives with regards to STG. In the strategic review further opportunities have been identified and the shareholders of STG have agreed that it is in their best interests to continue growing STG under the leadership of Niels Frederiksen, the newly appointed CEO, in view of a potential future Initial Public Offering.

As previously communicated the Swedish Competition Authority has been conducting an investigation regarding a uniform labelling system for snus coolers owned by Swedish Match and placed in retail outlets. On December 9, 2014 the Competition Authority submitted a lawsuit to the Stockholm district court. In its submission, the Competition Authority alleges that Swedish Match, when implementing the labelling system, has abused a dominant position on the Swedish snus market in breach of the competition legislation. Swedish Match does not agree with this allegation and will defend the case vigorously.

Sales for the third quarter increased by 6 percent to 3,416 MSEK (3,230). In local currencies, sales increased by 3 percent.

Operating profit from product areas1) for the third quarter increased by 5 percent to 874 MSEK (836) and by 2 percent in local currencies.

Operating profit from product areas1) was also up by 2 percent in local currencies when adjusted for increased costs related to international snus and restructuring charges in 2013.

Operating profit2) amounted to 989 MSEK (924) for the third quarter.

EPS (basic) for the third quarter increased by 11 percent to 3.50 SEK (3.15).

1) Operating profit for Swedish Match product areas, which excludes share of net profit in STG and larger one-time items.2) Operating profit for the Group includes share of net profit in STG and larger one-time items.

Sales for the second quarter increased by 4 percent to 3,339 MSEK (3,220). In local currencies, sales for the second quarter also increased by 4 percent.

Operating profit from product areas1) declined for the second quarter by 1 percent to 862 MSEK (871). In local currencies, operating profit from product areas1) also declined by 1 percent for the second quarter.

Operating profit2) amounted to 941 MSEK (968) for the second quarter.

EPS (basic) for the second quarter amounted to 3.27 SEK (3.34).

1) Operating profit for Swedish Match product areas, which excludes share of net profit in STG and larger one-time items. 2) Operating profit for the Group includes share of net profit in STG and larger one-time items.

• Application pertains to sub-brands for the General snus product line in the US
• Application seeks a risk modification order which would allow changes to warning label statements currently required for smokeless tobacco products
• Application includes extensive research findings on Swedish snus
• Swedish Match has been actively engaged in the FDA regulatory science process

· Sales for the first quarter increased by 1 percent to 3,014 MSEK (2,982). In local currencies, sales for the first quarter increased by 2 percent.
· Operating profit from product areas1) declined for the first quarter by 3 percent to 809 MSEK (832). In local currencies, operating profit from product areas1) also declined by 3 percent for the first quarter.
· Operating profit2) amounted to 858 MSEK (1,031 or 872 excluding larger one-time