Sales of Kia’s all-new K7 top 10,000 units

Kia Motors Corp., Korea’s second-ranked carmaker, said Tuesday that it has sold more than 10,000 units of its all-new K7 sedan since its launch by appealing to relatively young people with its upgraded features and affordability, company officials said.

The sales figure included around 7,500 preorders received before its official launch last week. The daily orders for the second-generation K7 were estimated at 660 units, larger than 483 units sold every day for its previous model, according to the officials.

Those in their 40s were its main targeted customer group but the latest contract data showed that relatively younger customers are also showing keen interest in the all-new K7.

More than four out of every 10 customers cited the head-up display as one of the most sought-after options, followed by the premium KRELL audio system with 37.1 percent, and the driving safety pack with 35.4 percent, a survey conducted by the company showed.