Your file does not provide the necessary design quality to compete in the marketplace at this time. It requires improvements in term of design, visual hierarchy, typography, layout and aesthetic quality but most importantly how the design is executed.

At this stage in the design I am, unfortunately, not able to provide more specific feedback other than what I’ve stated above (the design needs overall, general improvements). With further improvements I may be able to provide more specific feedback.

You need to work on visual hiearchy… MArgins and paddings are not consistent.. Home page menu style is not consistent with the rest of the theme… Remove lines below portfolio, no need for them. In the next section on home poge, just after portfolio there are some arrows – no need for them too. Social icons for team members needs more padding from the top.. Don’t miy left and right heading, it just looks weird on this type of theme. Also lines on footer section below the headings needs to be separated… “Too the top” arrow is too big, make it smaller… And again work on your margins and paddings more, and make one style that is consistent through all pages..

pixel-industry said
You need to work on visual hiearchy… MArgins and paddings are not consistent.. Home page menu style is not consistent with the rest of the theme… Remove lines below portfolio, no need for them. In the next section on home poge, just after portfolio there are some arrows – no need for them too. Social icons for team members needs more padding from the top.. Don’t miy left and right heading, it just looks weird on this type of theme. Also lines on footer section below the headings needs to be separated… “Too the top” arrow is too big, make it smaller… And again work on your margins and paddings more, and make one style that is consistent through all pages..

Great feedback for me, Thanks. I need more specific, what about the images (sizes, hierarchy) on portfolio, team members, widgets? What should I do on typography?

pixel-industry said
You need to work on visual hiearchy… MArgins and paddings are not consistent.. Home page menu style is not consistent with the rest of the theme… Remove lines below portfolio, no need for them. In the next section on home poge, just after portfolio there are some arrows – no need for them too. Social icons for team members needs more padding from the top.. Don’t miy left and right heading, it just looks weird on this type of theme. Also lines on footer section below the headings needs to be separated… “Too the top” arrow is too big, make it smaller… And again work on your margins and paddings more, and make one style that is consistent through all pages..

Great feedback for me, Thanks. I need more specific, what about the images (sizes, hierarchy) on portfolio, team members, widgets? What should I do on typography?

Do not forget CRAP (C = Consistency, R = Repetition, A = Alignment, P = Proximity). Google about it and follow the Visual Hierarchy principles as well. Analyze your design to look for perfection. It will take time, but, if above things are considered the result will be awesome!

pixel-industry said
You need to work on visual hiearchy… MArgins and paddings are not consistent.. Home page menu style is not consistent with the rest of the theme… Remove lines below portfolio, no need for them. In the next section on home poge, just after portfolio there are some arrows – no need for them too. Social icons for team members needs more padding from the top.. Don’t miy left and right heading, it just looks weird on this type of theme. Also lines on footer section below the headings needs to be separated… “Too the top” arrow is too big, make it smaller… And again work on your margins and paddings more, and make one style that is consistent through all pages..