Social Media Articles

Millennials: Lazy or inventive? Self-indulgent or socially responsible? Pegging the qualities of the millennial generation seems as straightforward as teaching the Loch Ness Monster to do a flip on command — but maybe that’s the point. They don’t like to b…

Big businesses place a high priority on collecting information about their competitors. They recognize that knowledge about the competition — their target audiences, products and services, employee make-up, and more — directly impacts their own financial wel…

As we reported in June, using Facebook as a means of free advertising is no longer a viable tactic. Marketers and business owners are begrudgingly embracing the fact that reaching their target market on Facebook now requires an advertising budget.

Pinterest first appeared on the social media scene in 2010 as a place for users to curate or “pin” favorite images from the Internet. Users have embraced the concept and have already pinned more than 30 billion images. Pinterest is now positioning itself as mo…

Small-business owners know that a strong social media presence drives business, but building a following and keeping it growing require effort. Facebook Wi-Fi not only gives your customers an easy way to get online via your Wi-Fi network while they patronize y…

As Facebook has grown from a college message board to a social media powerhouse, it has also become an equally impressive advertising medium, boasting over 800 million average monthly users as of March 2014. Unlike more traditional forms of media and even co…

Twitter has become as important a marketing and advertising tool as any other form of social media. Some brands use it wisely, like Oreo during last year’s Super Bowl blackout, and some use it unwisely, like Arby’s on Martin Luther King Jr. Day (read o…