Part of this can be attributed to the general market shift away from sedans and toward crossovers and SUVs.

The latest Accord, which launched the same year as a redesigned version of its USA arch-rival the Toyota Camry, has won numerous awards for its styling, driving and handling qualities, and features. Something else must be at work here.

Online, Honda is asking for a $249/month on a standard three-year Accord lease, with a $3,199 down payment for its entry-level LX version. The Camry LE is $219 a month for 36 months with only a $1,999 drive off.

Automotive News reports that dealers are complaining about Honda's leasing terms not being competitive with other manufacturers.

Additionally, the Accord's $24,460 base price is higher than the previous model, as well as the base $23,495 Camry. This, plus leasing terms that aren't as competitive as the Camry's, means that customers at the end of a lease on a 2015 Accord are finding they will have to pay significantly more for a 2018 Accord and are shopping elsewhere.

According to Autonews, inventory levels stood at a 104-day supply at the beginning of the month, and the culprit seems to be the lack of enticing lease offers - something Toyota has a handle on, when it comes to the new Camry.

Only time will tell how the Japanese automaker will price its mid-size hybrid sedan in the USA, though Honda must pay mind to the $27,800 that Toyota charges for the Camry Hybrid. You'd also be wrong. Because of this, Honda dealerships are having a tough time selling Accords and, as a result, some have even turned down resupply shipments from the Accord factory in Marysville, Ohio.

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