Is your job done when the purchasing manager signs the purchase order? Once your end-user has your products in hand – do they know how best to use ’em? The end-user needs to be guided on your products best features just like they were using a consumer app. Training, SDS’s, videos, offers and even surveys […]

It’s a B2C world – B2Bs are just livin’ in it. We used to treat B2B customers differently. We thought our customers or end-users, as professionals, expected a different experience with us as suppliers. This has changed as our end-users have changed. Today, all end-users, professionals and non-pros alike – expect better, faster, and more […]

What is SKU MarketingSKU Marketing is the growing trend to talk to and engage with consumers by product (via its SKU/barcode) or by product range.Individual products talking to individual consumers at home or where and when they want to engage, in shops, on the go or at home. How Does it work.With […]

The Economist understands SKU Marketing Well, they didn’t use our words (SKU Marketing) but they do talk the talk. The Economist’s Schumpeter column talks about how smart manufacturers (brands) are learning to change the conversation with their customers. Linkz has been leading and innovating in this space for some time. We walk the talk. The Economist (and […]

“Consumer packaged goods giants have been seeing the light on the desire by American consumers for more transparency in the foods and beverages they buy…” The BrandChannel talks about how large consumer food companies are trying to meet their customer needs as part of the GMA’s SmartLabel initiative. We think this is a great idea […]

Ad Age has a great round up of domain experts talking about how packaging is becoming a digital platform – Brands Are Making Packages the Media of the Future. Everyone from Kodak (remember them?) to the GMA (Grocery Manufacturers Association) to Unilever to the WPP digital agency Rockfish talk about how they see the packaging go beyond the shelf and […]

“Brewers entering the crowded field need all the help they can get.” MarketWatch columnist Jason Notte talks about 6 tips on how to get a Craft Brewery going. These tips are great not only for new brewers but any company that wants to talk directly to their customer. Telling your story is critical to stand out from the crowd – […]

Berkshire Labels adds value to labels with Linkz Berkshire Labels has partnered with print-to-mobile specialist Linkz-IM Ltd, to offer its clients the Linkz interactive print platform. Their clients can now create, manage and measure interactive printed labels as part of end-users’ mobile experience. Their client Premiere Products has become the latest to adopt the revolutionary […]

Mashable talks about a new app that tells consumers how much sugar is in your “favorite” foods. Scan most any food product in UK, and the app will return how much sugar is in the product – cool! Developed by the Public Health England (PHE), this a great example of how ordinary products can be […]