Trading Standards
LETTERSFrom our experience, consumers who write a formal complaint letter that clearly outlines their problem often achieve a satisfactory outcome at an early stage. One letter can be more effective and less costly than several phone calls. You can still contact the trader by telephone, but do remember to confirm important points in writing.

IMPORTANT
Always send your letter by Recorded Delivery and keep a copy These copies may be useful if you have to take your claim to the county court.

SUGGESTED LETTER FORMAT
• Paragraph 1
Give details of the goods or services, such as any reference numbers, dates and prices.
• Paragraph 2
Give details of your problem. List the faults.
• Paragraph 3
Give the trader a diary of action taken, such as visits and telephone calls. • Paragraph 4
Tell the trader what you want done about the problem and by what date. Remember, any time scale has to be realistic and reasonable.
• Paragraph 5
Tell the trader what steps you will take if this is not done, such as possible county court action.

If the goods or services cost over £100 and were bought using a credit card or on finance arranged by the trader, send the credit company a copy of the above letter asking them for assistance. Give details such as agreement or account numbers.

Dear Sir/Madam
Re: Renault 5 A11 ROTAt approximately 8.30 am on the 15th September this year, I brought my vehicle, a Renault 5, Registration Number A11 ROT, to your garage and asked you to service it. When I collected the vehicle from you at approximately 4.30 pm the same day, I was told that you had carried out a “full service” and had adjusted the timing, replaced the air filter, spark plugs, distributor cap and cam belt and carried out a complete oil change. The bill for this...

...Marketing and Selling Strategy of Amul
[pic]
Amul is the largest co-operative movement in India and as the country's largest food company, is the market leader in butter, whole milk, cheese, ice cream, dairy whitener, condensed milk, saturated fats and long life milk.
Amul follows a unique business model, which aims at providing 'value for money' products to its consumers, while protecting the interests of the milk-producing...

...event also brought a breakthrough in dairy technology as the products were made processing buffalo milk for the first time in the world. Kaira Union introduced the brand “Amul” for marketing its product range. The word “Amul” is derived from Sanskrit word ‘Amulya’ which means ‘priceless’ or precious’. In the subsequent years Amul made cheese and baby food on a large commercial scale again processing buffalo milk creating a history in the world. |
|...

...ASSIGNMENT
ORGANISATION: AMUL
ABOUT THE ORGANISATION
* Amul (Anand Milk Union Limited), formed in 1946, is a dairy cooperative movement in India.
* It is managed by Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF).
* AMUL is based in Anand, Gujarat and has been a sterling example of a co-operative organization's success in the long term. The Amul Pattern has established itself as a uniquely...

...Case study 4 India Amul/National Dairy Development Board (Amul/NDDB) Total cost: Financier Year of establishment: Value chain approach: NA Government 1946 Relational chain, producer-driven
Although Amul and NDDB are presented as one case study, they are in fact two separate chains that compete with each other under their respective brand names: Amul and Mother Dairy. Background. Amul derives its name from a Sanskrit...

...INTRODUCTION
Amul
– The Taste of India
means “priceless”
AMUL Today
amul is a symbol of many things
Multi-dimensional
impact on rural economy and society
HISTORICAL BACKGROUND OF AMUL
Amul’s
birth is indelibly freedom movement in India.
The
linked
to
the
first Amul cooperative was the result of a farmers.
Sardar
farmers.

Vallabhbhai Patel vision to organise
Dr....

...district cooperatives, was set up in 1973. The Kaira Union, which had the brand name Amul with it since 1955, transferred it to GCMMF.[13]
In June 2013, it was reported that the Kaira District Cooperative Milk Producers Union Limited, better known as Amul Dairy, had signed a tripartite agreement to start a dairy plant in Waterloo village in upstate New York. The plant will initially manufacture paneer and ghee. Amul will use an existing dairy plant...