News Releases

TORRANCE, Calif. (June 29, 2015) – If you are in the right frame of mind, and open yourself up to all of the possibilities that exist in the world around you, you can set yourself free.

Fueled by this premise, Toyota and its advertising agencies (representing the total market and led by Saatchi & Saatchi Los Angeles) embark on the newest campaign for Toyota Camry, America’s top-selling car, and Corolla. It debuts today across multiple media platforms and will continue until late fall.... more

PLANO, Texas, April 15, 2015 – Toyota today announced a multi-year plan to realign its manufacturing operations in North America in support of the Toyota New Global Architecture (TNGA), a comprehensive approach to achieving sustainable growth by making ever-better vehicles more efficiently.

As part of this strategy, Toyota will invest approximately US$1 billion to construct its newest North American manufacturing facility in the state of Guanajuato in Central Mexico to produce the Corolla. This state-of-the-art plant will feature the latest TNGA production engineering innovations, employ approximately 2,000 team members and have the capacity to produce 200,000 units annually. ... more

TORRANCE, Calif. (March 16, 2015) – Ready, Aim, Tweet! Toyota and REVOLT have teamed up to drive world-class technology with the ‘Make Your Mark’ contemporary art installation during the world’s leading music festival in Austin, Texas. This one-of-a-kind installation will feature a glass-encased 2015 Toyota Corolla—the world’s best-selling nameplate of all-time—and a canvas backdrop. Here’s the twist: Instead of using paintbrushes, the artwork will be created using Twitter-generated paintballs.... more

TORRANCE, Calif., Feb. 25, 2015 – Game, set, and match. The Lexus brand captured a grand slam by ranking highest in vehicle dependability among all nameplates for a fourth consecutive year in the 2015 J.D. Power and Associates Vehicle Dependability Study (VDS). Toyota Motor Sales totaled seven vehicle segment awards. The study measures the number of owner-reported problems of 2012 model year vehicles in their third-year of ownership. ... more

BLUE SPRINGS, MISS. (Feb. 12, 2015) – Toyota Mississippi is celebrating the 500,000th Corolla coming off the line at the Blue Springs, Miss., production facility. The production accomplishment was achieved faster than any other Toyota plant in the U.S. – a testament to the 2,000 hardworking team members who have answered increasing consumer demand since the plant opened in 2011.... more

CHICAGO, (Feb. 5, 2015) – Winds of change will be blowing into the Chicago Auto Show. Toyota’s Camry mid-size sedan, the best-selling car in America for the past 13 years, and Corolla compact sedan, the world’s best-selling car of all time, will debut special edition models at next week’s Chicago Auto Show. The debuts will be part of a press conference that will also feature a refreshed Avalon sedan.... more

A famous fast-food eatery boasts how many billions of burgers it has sold since 1955. If the Toyota Corolla carried such a sign, it would read, “40 million sold since 1966.” The current generation Corolla, introduced to the U.S. market for 2014, leads all nameplates worldwide, and the updated 2015 model amply demonstrates why.... more

BLUE SPRINGS, Miss. (July 8, 2014) – Four local organizations benefitted from the donation of vehicles from Toyota Mississippi today. The cars, valued at nearly $103,000 are one way Toyota Mississippi supports organizations in the community.... more

TORRANCE, Calif., June 11, 2014 – Toyota Motor Sales, U.S.A., Inc. today announced that it will renotify owners of certain vehicles involved in an April 2013 safety recall for the front passenger airbag inflators installed in several models. Toyota is modifying the remedy procedure.... more

A camera-toting Toyota Corolla gave new meaning to the term vanity plate when it greeted famous guests at the People En Español’s 50 Mas Bellos (50 Most Beautiful) gala in New York City’s Capitale on May 12, 2014.... more

TORRANCE, Calif., (March 13, 2014) – Toyota Financial Services (TFS), as part of its Making Life Easier for YOUth initiative, recently awarded a new Corolla to the 2013-14 Boys & Girls Clubs of America (BGCA) National Youth of the Year Winner Kiana Knolland. The vehicle presentation took place at Eddy’s Toyota in Wichita, Kansas, on March 12. Representatives from TFS, Toyota Motor Sales (TMS), and BGCA were in attendance, as well as teens from Boys & Girls Clubs of Greater Kansas City and Boys & Girls Clubs of South Central Kansas, where Knolland was a longstanding member.... more

Torrance, Calif., (Feb. 5, 2014)– The editors of Kelley Blue Book, www.kbb.com, the leading provider of new and used car information, have selected three Toyota vehicles for their 5-year Cost to Own award. ... more

TORRANCE, Calif. (Oct. 31, 2013) – Whether he’s on a street, in the dirt or at a formal course, BMX rider and Team Toyota athlete Drew Bezanson can turn any terrain into a fun run on his bike. The intensity could go up a notch when joined by the “Crusher Corolla,” a creation dreamed up when Bezanson joined Toyota and Skullcandy to compete in the Toyota Dream Build Challenge. Music and BMX come together throughout the customized 2014 Corolla to make Bezanson’s next ride a party for everyone involved. ... more

TORRANCE, Calif. (Oct. 23, 2013) -- In a marketplace where innovation is always in style, Toyota is firmly focused on anticipating and elevating consumer trends.

Consider its past collaborations. Toyota brought pop princess and digital avatar, Hatsune Miku, to life using cutting edge 3D projection technology in 2012. In 2013, Corolla partnered with HyunA, the Korean pop music starlet and member of girl group 4Minute, who had a special costarring role in PSY’s hit song “Gangnam Style.”

Now, Toyota Corolla is bringing fans the musical stylings of pop group AZIATIX.... more

TORRANCE, Calif., Oct. 17, 2013 – The 2014 Toyota Corolla has been elevated to “green heights.” The Green Car Journal has named the eleventh-generation sedan a finalist for the 2014 Green Car of the Year award and one of its top 5 Green Cars for 2014. The Corolla also earned the magazine’s ‘Green Car Product of Excellence’ distinction.... more

NEW YORK (Sep. 26, 2013) – Toyota today announced that it will begin exporting U.S.-built*Corolla sedans to 18 countries in Latin America and the Caribbean in 2014. These shipments are expected to build upon Toyota’s all-time record export of more than 124,000 U.S.-assembled vehicles to 21 global markets in 2012, an increase of 45 percent over the prior year.... more

In front of an estimated crowd of nearly 9,000 people at the BancorpSouth Arena this afternoon the all-new, next generation 2014 Corolla officially made its Mississippi debut at its line off ceremony, featuring an illusionist, aerialists, fire artists and other performers. Attendees included Toyota Mississippi team members and their families, suppliers and invited guests including Miss. Lt. Governor Tate Reeves and Congressman Alan Nunnelee.... more

TORRANCE, Calif. (September 5, 2013)–The world’s best-selling vehicle nameplate of all time is about to take drivers to new places. When the 2014 Toyota Corolla hits dealer showrooms this fall, the accompanying marketing campaign will showcase the car’s upgraded technology and elevated styling—inside and out. The marketing campaign aims to reach the Millennial generation while still appealing to the baby boomer audience that has made the model so popular through the years.

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