It was not a good week for new releases on the DVD rental chart.
None were able to take a spot in the top three, and this left Night at the Museum in first place with $7.38 million for the week and $28.01 million during its run.
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Volver fell a tiny 14.41% during its second weekend of release while it easily won the per theater race with an average of $33,842 in five theatres.
The only other movie to top $10,000 was the overall box office leader, Borat, with an average of $11,017 in its 2,566 theaters, which is simply amazing.
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There is an uneven mix of movies coming out in limited release this week. There are a few that have box office potential for this weekend, Copying Beethoven, F*CK and Fur, but none seem destined to have long term success in the cards.
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After a very busy month, the number of site on this week's list dropped off dramatically. The decline in quantity was accompanied by a decline in quality with no site jumping out as the obvious choice for the Weekly Website Award. The Guardian - Official Site came the closest, but it will have to wait till more features are added for that honor.
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It's another busy week with nearly three dozen films being represented here. Taking top prize is Invincible - Official Site, although there were a few others that could take that claim before all is said and done.
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Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue
are available through our research services. For more information, please contact us at research@the-numbers.com.