Get in the Driver's Seat

Attention Home Sellers! I have some ground breaking information that will assist you in creating an empowering home selling experience. Even in today's market, you can be In the Driver's Seat!

As a Realtor, I meet home sellers day in and day out. In my experience, I've discovered that there are two kinds of sellers. The first type is most common. I call them "Passenger Sellers." When I'm giving my listing presentation and get to the part about what the Fair Market Value of their home is I'll usually get one of these kinds of disappointed reactions: But I paid more than that 6 years ago! But I put in granite counters, granite floors, granite ceilings, and granite appliances! But I need more money so I can pay off my mortgage, credit card debt, and have enough to put down on my next house! This kind of seller is controlled by money and other factors making them a passenger not only in selling their home but more than likely in other aspects of their life. A Passenger Seller is desperate. A Passenger Seller has no free will and is a slave to life circumstances. A Passenger Seller is like a feather in the wind blown about with no say in where they go in life. A Passenger Seller is sitting in the passenger seat and just going along for the ride.

The second type of home seller is less common. I call them "Driver Sellers." Recently, I was making my warm calls to withdrawn and expired listings and got a chance to speak with a seller whom we'll call "Joe." Joe recently had his home on the market for $450,000 and withdrew it only after about 2 and a half months. Joe is in his eighties and recently moved into a retirement community and now has his son's family living in the withdrawn listing. I told Joe that I'm a Realtor calling to find out about the situation regarding his home that was withdrawn. One of the first things out of Joe's mouth was his low opinion of Realtors. He went on to describe his experience with his most recent Realtor who apparently was relentless in her wishes to list Joe's home for $450,000 instead of $400,000 which is what Joe wanted and would be happy with. I was shocked! How often do you hear about a Realtor wanting to list a home for more than what the seller wants? Well, after a frustrating two and a half months on the market, Joe fired his Realtor and put his son's family in there until the Spring. Joe continued to express his want to list the home aggressively and get it sold. He told me how he doesn't want to mess around and just get it done. Joe is the perfect example of a Driver Seller. Joe had an aire of confidence. Joe is not in denial about what the home is worth. Joe knows there are recent solds where his home is in the low to mid $400s. Joe knows that if he listed his home at $400,000 that there would be several buyers knocking down the door to get in on a solid priced home. Joe knows what its like to be in control of the situation and prefers to be In the Driver's Seat.

There is a completely different experience for home sellers in the driver's seat instead of the passenger seat. Do you have a home to sell? Do you want to be in control of your experience? Do you want home buyers beating down the door to buy your home or do you want to languish on the market desperate for anyone to make you an offer? Does money control you or do you control money? I encourage home sellers everywhere to Get in the Driver's Seat and making your home selling experience the best it can be. Call me, Alex Elkorek at Rooftop Real Estate Company if you have a home to sell in Northern Colorado. 970-219-8595 or email me at alex@rooftoprealestatecompany.com

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