Numbers

# On Hand - The number of items that are currently available to be sold in an online marketplace. This number includes items that have not been scheduled, as well as those items that have been placed on a schedule but have not been posted to a marketplace for sale.

# Open - The number of items that have been posted to an online marketplace, which could be purchased by a buyer.

# Pending Checkout - The number of items that have closed with a successful sale at an online marketplace, but the buyer has not yet completed ChannelAdvisor Checkout to finalize the purchase.

% Reserve - Used only for listings with a reserve price, this number will appear in the Closed Listings view. The number represents the percentage of the reserve price that was reached by the highest final bid price for the listing. (Example: If the Final Bid Price was $75.00, and the listing had a reserve price of $100.00, then the % Reserve reached is 75%.)

A

ABM (Automated Bid Manager) -– A feature available in the Paid Search module used for automating bids.

Ad -– A listing that is posted to a marketplace to sell a product. An ad is comprised of 4 elements: an inventory item, an ad template (HTML design), a posting template, and a marketplace category.

Ad Flighting – See Flighting.

Ad ID (Advertisement ID)– A unique identification number that is assigned to each ad created in the ChannelAdvisor Complete platform.

For Paid Search, keyword ads refer to search terms.

For Comparison Shopping, an advertisement would be an individual product listing on a shopping engine. The Comparison Shopping Engines Module uses these IDs to gather performance data on specific keywords and listings.

Ad Rank – A paid search term which refers to the position of an advertisers ad, relative to the other ads shown. An ad rank of 3 would indicate that an ad is shown in the third position on a search results page. Ad rank is determined by a combination of the advertisers keyword bid and Quality Score.

Ad Template – A reusable template that can store the HTML code used to create the "look and feel" of an Ad, as well as the layout of an Ad.

Additional Cost/Discount - This is the Additional cost/discount on the entire invoice. (See Tax)

Affiliate – An advertising partner who earns a small commission for each referral that they make to a website which converts into a sale.

Amazon Fulfillment – See Fulfillment by Amazon.

Amazon Marketplace Seller Program – Also known as Pro Merchant, this is a popular US listing program best suited for media sellers to post CDs, DVDs and Books. ChannelAdvisor Complete integrates with the Marketplace Seller Program. Learn more about the Marketplace Seller Program.

Amazon Marketplace Seller UK Program – An Amazon UK listing program best suited for media sellers to post CDs, DVDs and Books. Much of the product data can be populated by Amazon when a EAN, UPC or ISBN value is provided. ChannelAdvisor Complete integrates with the Marketplace Seller UK Program. Sell now with Marketplace Seller UK Program.

Amazon Merchants@ – See Amazon Seller Central.

Amazon Pro Merchant – See Amazon Marketplace Seller Program.

Amazon Seller Central – Also known as Amazon Merchants@ program, Seller Central is a US program where merchants can become a third-party Amazon partner and sell merchandise on the Amazon website. ChannelAdvisor Complete integrates with Amazon Seller Central. Learn more about Seller Central.

Amazon Seller Central UK – An Amazon UK program for third party sellers to sell on Amazon. Requires the use of an EAN or ASIN value in order for any product to be sold on Amazon. ChannelAdvisor integrates with Amazon Seller Central UK.

Amazon WebStore – An e-commerce website option offered by Amazon, where the inventory used by Seller Central can populate an Amazon hosted website managed by the seller. Amazon charges a fee for sales made on the WebStore, which covers the cost of payment processing, hosting, search engine optimization and fraud checks. Learn more about WebStores.

Application Programming Interface (API) – A standardized interface for a software application (referred to as the “host”) that allows other software (referred to as the “client”) to access some of the host application's features. ChannelAdvisor has an API that allows partners and customers to access our data. We also use APIs from partners such as eBay, to send and receive information.

Application Service Provider (ASP) – A generalized term for a company providing software as a service (usually a web application over the Internet).

ASIN – An abbreviation for Amazon Standard Identification Number, a unique identification number that is assigned to each product sold on Amazon.

ASP – A commonly used abbreviation for Average Sales Price and Average Selling Price.

Assist - The number of times the product was clicked prior to another advertisement receiving a conversion.

Assit Latency - Represents the number of days between the assist and the conversion. For example, if the assist term was clicked on 2/1 and the order was on 2/10 this would be 9 days latent.

Assist Level - Each click that led to a conversion is assigned an Assist Level. The click immediately prior to the conversion or “the last referred” is assigned Level 0. The one before that is Level 1 and so on.

Attributes – Fields used to store additional information about an inventory item. For example, attributes of a Digital Camera may be Memory/Storage, Pixilation, Weight, USB Connection, etc. Also see Classifications.

Auto-Relist – When a listing ends, the item for sale will be automatically relisted to the marketplace if it does not sell or if the reserve price is not met. Marketplaces such as eBay offer a refund of the listing fees if a relisted item sells. Auction - A forum for buying and selling goods at a dynamic price.

Auction ID Number - A unique identification number assigned by the marketplace site to identify a listing. The auction id number can be seen throughout the software to track an open or closed listing. Also referred to as Site Auction ID.

Automated Bid Manager (ABM) - A section of the Search Module of ChannelAdvisor Complete used for automating bids.

Average CPC - A metric representing an average cost per click charged by the Search or Shopping engine. CPC results will not appear for Natural search and are not available for all Shopping Engines.

Average CTR - A metric representing the average Click Through Rate.

Average Order Value (AOV) – A metric representing the average revenue generated for each order (without including shipping and tax charges). (Total Revenue / Total Number of Orders)

Average Rank - (also referred to as position) - where an item ranks within the paid (also known as sponsored) search engine results. Rank will not appear for Natural Search.

B

Balanced Scorecard (BSC) - An approach to measuring business performance that focuses on actionable information, instead of basic data points. Introduced in a paper, and now a book, by Dr. Robert S. Kaplan and David P. Norton in 1992.

Base URL - The exact URL that browsers are sent to when they click on a paid search ad, also known as a Destination URLor Landing Page. Note that this can differ from the Display URL shown in the paid search ad.

Bid - Reference to the money a buyer is willing to exchange for an item in an auction. If it is the first bid, it must meet the opening price set by the seller. Later bids must surpass the current high bid by an established increment.

Bid History - A record of all the bids placed on a specific item. On some auction sites, the actual bid amounts appear during the auction while on other sites, the bid amount appears after the auction is over.

Bid Retraction - When a bidder/buyer cancels his or her own bid during the auction. Buyers are only allowed to do this in extreme cases, including but not limited to typographical errors, human error (bidding $1,000 instead of $100) or a change of item description by the seller during the auction. Bid retraction is often restricted in the final moments of an auction.

Bidder - A person who offers to purchase an item.

Bidder Watch List - A list of high-risk or blocked bidders. A high-risk bidder is a person that is known to have cancelled a previous purchase and may be likely to not complete future purchases. Also see Blocked Bidder.

Block - Preventing a buyer from bidding on or purchasing an item from a seller on an online marketplace. Also see eBay's "Blocked Bidder List" functionality.

Blocked Bidder - A person (buyer) that is prevented from bidding on open auctions or purchasing a fixed priced listing. Also see eBay's "Blocked Bidder List" functionality.

Borders - A rich media user interface element that is an outline (or border) and performs the same functionality as a hyperlink. The hyperlink border navigates a customer from a rich media catalog viewer to the designated web page based on the border SKU data.

BPR - An abbreviation for Business Performance Review.

Brand - The manufacturer brand of the SKU

Broad Match - A paid search option where a keyword is paired or matched to a search query when the query uses the keywords, in any order and possibly with the addition of other words.

Keyword Generator (BMA) - Keyword Generator is a tool in the Search Module of ChannelAdvisor Complete used for harvesting new keywords.

Business Rule - A formula language, similar to those used in Excel, which allows customers to transform their data for customization or to meet any third-party site requirements. Used often with Comparison Shopping feeds.

Buy-It-Now Price - Also known as a BIN price, this is a fixed price that you are willing to sell an item for in the marketplace. Used in auction format listings to provide the buyer with an option to not participate in the bidding process and instead purchase the item immediately for a fixed price, the Buy-It-Now price.

Buyer - the user ID of the buyer, often the same as their email address. (Payment Cleared Detail Report)

C

Campaign - A grouping within a paid search account that is used to give structure to the products or services you want to advertise. Ad groups and keywords are housed within paid search campaigns.

Cancelled Sale - A sale, or invoice, that will not be completed by the buyer or seller. Cancelled sales can result from a mutual decision between the buyer and seller not to continue with the purchase, or can result from a non-paying bidder that refuses to complete the transaction.

CAN-SPAM Act - An act passed in 2003 that establishes standards for legal commercial e-mails. CAN-SPAM is derived from Controlling the Assault of Non-Solicited Pornography and Marketing Act. It establishes several requirements for e-mails which include: having an unsubscribe option, abiding by content rules and not falsifying header information.

CA Stores - The legacy name for the product now known as Stores within ChannelAdvisor Complete.

Catalog Media - The image and data files that display the collection of all pages of an online catalog. To be displayed, Catalog Media requires a Viewer.

Category - -In Marketplaces, a grouping of like items on an online marketplace that is often used by buyers to narrow the search for items of interest. Numerical values are often assigned by a marketplace site to identify the main category and the associated subcategories. For example eBay's Electronics & Computers >> Cameras & Photo >> Digital Cameras >> Digital SLR >> Canon category number is 43454.

-In Comparison Shopping, similar to Marketplaces, a grouping of like items that is used by buyers to narrow the search for items. Different categories may be charged different Cost Per Clicks at a Comparison Shopping Engine.

-In Paid Search, Categories refer to groupings of ads. For Paid Search, these relate to groups of keywords that you have defined within the interface for search engine providers.

-In Google Shopping, Your category of the SKU, not Google's category.

Category Mapping - The process of assigning a merchant category to a category at a Shopping Engine or Marketplace.

Channel - A group of providers of the same type. Paid Search and Comparison Shopping are both channels.

Checkout - An online method of collecting the buyer's postal address and payment information for an order. The ChannelAdvisor Checkout is hosted on secure servers to allow for the collection of sensitive buyer information, such as credit card and billing data.

Checkout Report - This report can be configured as either a fulfillment report or a completed checkout report. The default configuration is as a fulfillment report. The fulfillment report contains only those invoices for which checkout has been completed and payment has cleared. The completed checkout report includes both payments that have cleared and payments that have been submitted, but not cleared. To configure these settings access Sales > Orders / Transactions > Checkout Reports.

Classification - A grouping of like inventory items, allowing the user to manage groups of similar products. Classifications can contain custom fields and attributes which can be used with inventory to define additional product information. See Attributes for more information.

Click Thru Rate (CTR) - A percentage used in Paid Search and Comparison Shopping to express the average number of clicks (also known as click throughs) per hundred ad impressions. (Clicks / Impressions)

Clicks - Clicks refer to the number of clicks reported to ChannelAdvisor by the provider. These amounts are often less than pixel hits as each provider has different methods for reporting clicks. For example, some deduct for duplicate clicks and potentially fraudulent clicks, etc.

Closed Listing - An auction or fixed priced listing that has ended its duration on a marketplace, or has been purchased by a buyer. Closed listings can be either "closed-unsold" or "closed-sold".

CNAME record or Canonical Name record - a type of resource record in the Domain Name System (DNS) that specifies that the domain name is an alias of another, canonical domain name.

Cookie Date - A cookie is a file on the user’s browser that uniquely identifies him/her. The date is when the cookie was placed on the user’s machine.

Comparison Shopping Engine (CSE) - An online price comparison service that allows users to see lists of prices for specific products.

Concatenate - A business rule function for the Expression Builder which takes two text values and combines them together. For example, if one field has the value "shop", and another field has the value "zilla", then a function CONCATENATE("shop", "zilla") would result in a new value of "shopzilla".

Conversion - An order which has been recorded on a seller's e-commerce site as a result of a referral. Clicks that come from paid search, e-mail marketing, display advertising, or comparison shopping, and convert into sales are called conversions.

Conversion Rate or Conversion % - The ratio between the number of incoming clicks to a website and the number of desired actions taken by the visitor. Mostly commonly refers to the number that resulted from all your incoming clicks (Orders / Clicks). 10 incoming clicks which produce 1 order (conversion) would be a 10% conversion rate.

Converting Term - The Converting Term is the last paid advertisement (paid search or CSE) that the buyer clicked prior to making a purchase.

Counter - A service that counts the number of users who view a listing or page.

Cost Last Updated - This field is populated with he exact date and time the provider data was collected. When comparing numbers take into consideration that the data is not all updated at the same time.

Cost Per Action (CPA) - A pricing model where an advertiser pays a provider for each specified action, which are most often orders. Sometimes referred to as Cost Per Acquisition.

Cost Per Click (CPC) - A pricing model where an advertiser pays a provider for each click the provider generates. Commonly used with Paid Search and Comparison Shopping.

Cost per Order (CPO) - In Paid Search, Cost/Orders -- Clients can bid based on CPO.

CPM - A value commonly used to express the Cost per Thousand. For Paid Search this is often the cost per 1000 impressions.

CSE - A commonly used acronym for Comparison Shopping Engines.

CSV file format - CSV, short for Comma Separated Value, is a file type created in a spreadsheet in which each value is separated by a comma. Sometimes referred to as a comma delimited format. Used to load multiple inventory items at once in bulk into the Marketplaces within ChannelAdvisor Complete system.

Current Bid - The bid price on an open listing. To become the current "high bidder" on an open listing, a person must bid in an increment higher than the current high bid price.

Current Bid - In Paid Search, The Current Bid is the Maximum Cost per Click (CPC) for a given keyword based on the last synchronization between ChannelAdvisor Complete and the provider. This generally happens every 24 hours.

CVV Number - A three or four digit security number located on all major credit cards. For Visa, MasterCard and Discover, the CVV number is located on the back of the credit card, whereas with American Express the number is located above and to the right of the 16 digit imprinted card number on the front of the card.

D

Data Feed - A delimited text file, often containing product data, which is transmitted between two parties. Often ChannelAdvisor will receive data feeds which contain a customer’s product information. Data feeds are also used to share data with third-parties, like comparison shopping engines and marketplaces.

Data File - When referenced by Rich Media applications, a .CSV file that includes Action codes and related data for creating or updating records.

Data Source - A term used with Feed Templates to designate the source data when mapping values for a feed. Data sources can be text, inventory fields, business rules or lookup lists. Deadbeat Bidder - A winning bidder who does not deliver payment for the item won at the marketplace.

Destination URL - The exact URL that browsers are sent to when they click on a paid search ad, also known as a Base URLor Landing Page. Note that this can differ from the Display URL shown in the paid search ad.

Display URL - A URL displayed at the bottom of a paid search ad to provider browsers with information about the website or landing page they will go to when they click on a paid search ad. Note that the display URL can differ from the Destination URL used by the ad.

Distribution Center - A physical warehouse or location from which your company ships inventory to a buyer. A Distribution Center record must include a street address that may be used to calculate the shipping costs for all items shipped from that location.

Domain - A naming procedure by which web users identify a particular website address or location. www.ChannelAdvisor.com is a domain address.

DNS - A commonly used acronym Domain Name System, which is the cooperative set of servers on the Internet that translate host (www.ChannelAdvisor.com) and domain (ChannelAdvisor.com) names into IP addresses (72.247.242.11).

Dutch Auction - A type of auction where multiple lots of the same item are up for bid. Bidders bid on both the quantity wanted and price. See the Learn section of this site for more information.

Duration - The number of days that a listing will be available in the marketplace. For example, in general eBay allows durations of 1, 3, 5, 7, or 10-day durations for auction listings, and 30-day or "Good Til Cancelled" durations for Stores and Fixed Price listings.

E

ERS - A commonly used acronym for Effective Revenue Share, a measure of the profitability and effectiveness of a given ad campaign. ERS is equal to Marketing Cost divided by Revenue (Cost/Revenue) expressed as a percentage. ERS will indicate the total percentage of revenue that is absorbed by marketing cost. Also see TRS.

E-mail - Electronic mail; a means of corresponding to other computer users over the Internet.

Embed Code - HTML and JavaScript code that is used to display Media and Viewers within a web page template. Embed Code includes logic for controlling the display of color swatches and/or alternate views.

Estimated # Scheduled - The quantity of items scheduled to post to the marketplace. When using advanced scheduling features, like Maintain Schedules in Marketplaces within ChannelAdvisor Complete, this number will be an estimate of how much product is likely to be posted to the marketplace.

Estimated Cost - An approximate cost value used for Comparison Shopping Sites that do not return actual cost data to ChannelAdvisor. Estimated Cost is based on a Cost Per Click average value and the amount of traffic that ChannelAdvisor tracks from a particular provider. This information is used to estimate overal costs for Performance and Reporting.

Events - The number of custom events tracked for the product on Google Shopping.

Event Type - Event Type refers to the type of action being tracked by the Search Module in ChannelAdvisor Complete.Example: Conversion: refers to an order placed by a customer

Event Value - The sum of any custom events for the product.

Exact Match - A paid search option where a keyword is paired or matched to a search query when the query uses the keywords in the same order or phrase sequence as the keyword without an additional words before or after. This is the most specific match type used with paid search.

Expanded Match -A paid search option where a keyword is paired or matched to a search query when the query uses the keywords or common variations of the keyword. This match type is named such, as it is an expanded version of a Broad Match type, and is the most liberal match option used with paid search.

Export - A way to download information from ChannelAdvisor. The user can choose for the information to be downloaded to a .TSV file (tab-separated), which can then be opened using Microsoft Excel or similar software.

Expression Builder - A technology used with Business Rules and Lookup Lists in ChannelAdvisor which allows data to be transformed using functions and logic-based operators.

External Payment Transaction ID - The payment transaction identifier supplied by eBay. This field is frequently called PayPal Transaction ID however, it may also contain identifiers for credit card transactions.

F

FAQ - A commonly used acronym for Frequently Asked Questions.

Feed - See Data Feed.

Feed Template - A ChannelAdvisor technology where by a client’s data is mapped to fields for a data feed. Feed Templates also include a section where products can be excluded from the data feed. Feed Templates are used for comparison shopping data feeds to designate how fields with the comparison shopping provider are populated with the client’s data. See also Data Source.

Feedback - Public comments left by one user for another, relating their experience in dealing with the other user. In general, feedback comments cannot be removed or altered without a process of appeal to the marketplace site.

File Pattern - A naming convention that can be set up in the platform to extract data from the file name of images and swatches being uploaded.

Filter By - A method of searching for specific information in the software to only see the items or records that are important to you and your job. Once you create a filter, it can be saved and used again in the future by your or other members of your team.

Final Value Fee (FVF) - A percentage of the final sale that is paid by the seller to the marketplace. Also called a commission.

Final Value Fee Credit Request - A method by which you can request that an eBay marketplace site refund the Final Value Fee for a listing if the buyer fails to complete the purchase. Also see eBay's "Final Value Fee Credits" information for a list of acceptable reason and their codes.

First Page - The URL associated with the customer’s initial visit.

Fixed Price Listing - An ad with a marketplace that requires the buyer to pay a pre-determined amount, or set price, for the product(s) advertised in the ad.

Flag - A method by which a user can "call out" attention to an inventory item using an icon. A free-form text description can be added to provide additional meaning to a flag icon and can be seen by holding your cursor over the flag icon in the view.

Flighting - Also known as Ad Flighting. When a search client's daily ad spend budget is too low to display the ad every time the keyword is searched, the search engine will not display the ad in some search results. Flighting allows an ad that is funded with a limited budget to be displayed all day. The alternative would be to display the ad every time the keyword is searched until the daily budget is reached.

FMV - A commonly used acronym for Fair Market Value.

FTP - A commonly used acronym for File Transfer Protocol. A protocol that allows users to copy files between their two systems, most commonly between your computer and a remote computer. FTP is commonly used to copy image files from your computer to the ChannelAdvisor image servers. ChannelAdvisor FTP servers use your username and password to authenticate your access.

FTP Client - Software that performs FTP transfers. The classic FTP Client setup will have two panes on a screen, where one pane will show files on your computer and the other will show files on the remote server.

Fraud - The crime of presenting an item as something it is not for gain or attempting to pay for an item with stolen or invalid payment.

Fulfillment by Amazon - A service provided by Amazon for a fee for Seller Central or WebStore sellers, where warehousing and shipping is managed by Amazon. This service is not supported by ChannelAdvisor. Learn more about Fulfillment by Amazon.

G

Gallery - Area of a marketplace where items can be browsed or searched for using pictures instead of text descriptions.

GMS - A commonly used acronym for Gross Merchandise Sold. Has most recently been replaced with GMV.

GMV - A commonly used acronym for Gross Merchandise Value. The value of merchandise sold on an online marketplace. Gross Merchandise Value does not include Shipping or Tax. On the Payment Cleared Detail Report GMV is the extended amount for the line item (quantity multiplied by price).

Google Checkout (GG) - A checkout option by Google where merchants can set up payment accounts and accept credit card payments from users with a Google Checkout account. Google Checkout can be set up as an authorized payment type for any purchase that does not contain eBay items. Stores that offer Google Checkout will be noted with a Google Checkout banner in search results with Google.

Group Permissions - A set of rules authorizing a user to access specific areas of the ChannelAdvisor Complete platform. A user's access can be restricted using group permissions which can be established in the Account Administration module by an Account Administrator.

GST - An acronym for Goods and Services tax, a sales tax levied on the sale of goods and services. Most commonly used in Singapore, Australia, New Zealand and Canada. GST is an indirect tax, in that the tax is collected from someone other than the person who actually bears the cost of the tax (namely the seller rather than the consumer).

H

High Bid - The highest current bid for an item. At the end of the auction this bid becomes the winning bid.

High Risk Bidder - A bidder that is known to have cancelled a previous purchase and may be likely to not complete future purchases. High-risk buyers can be identified in the All Sales View using a yield sign ().

Hits - The number of times a listing has been viewed at the marketplace site. Hits are tracked using counters.

HTML - An acronym for Hypertext Markup Language, often referred to as the "language of the web". It provides a means to “mark up” or describe the structure of text-based information in a document, which tells the Web how to display a Web page’s words or images for the user.

Hyperlink - Special text or graphics on a Web page that, when clicked, automatically transfers the user to another Web page.

I

Image Hosting - A Web site that stores your image files for you to reference or use in a Web page. ChannelAdvisor Complete provides image hosting in the Tools > Image Library section.

Impressions - The number of times an ad is displayed to customers. This number is reported to ChannelAdvisor by each provider.

INR - An abbreviation used as a reference to eBay's Item Not Received process. Insertion Fee - A fee paid by the seller for the initial listing of a product to a marketplace. Insertion Fees are often calculated based on the opening price. Fees vary by marketplace site.

Instruction - When referenced by Rich Media applications, a record used to manage the collaborate workflow process of requesting services, matching assets, managing services, and reviewing/approving new assets.

Insurance - As shown on the Payment Cleared Detail Report, represents the insurance amount on the entire invoice. (See Tax)

Invalid Clicks - Clicks determined by a provider (search engine or comparison shopping engine) that were from an invalid source. Charges associated with these clicks are often excluded from an advertisers bill. Invalid clicks are not removed from ChannelAdvisor’s pixel hit counts, and therefore pixel hit counts are often higher than reported clicks from the provider. Repetitive clicks and clicks performed by automated clicking tools or robots are often considered invalid.

Inventory - An item record in ChannelAdvisor that contains information about products being sold. An inventory record is the foundation for building listings, and includes such information as the title of the product, the quantity in stock, a description of the product and pricing information.

Invoice Consolidation - A process by which multiple purchases made by the same buyer can be combined into a single invoice. The software allows the user to establish ongoing invoice consolidation or "once-a-day" consolidation of invoices on the Sales Settings page.

Invoice Date - The date and time-stamp assigned when an invoice is created.

Invoice ID - This unique invoice identifier that is often though not always is the same as the Invoice Number. This internal Invoice ID is also used on the Checkout Report (COP) report.

Invoice Number - The number assigned to this invoice.

ItemID - A fundamental field which is used to associate all alternate views and colors together; often referred to as the SKU

ITIL (IT Infrastructure Library) - ITIL is a customizable framework of best practices that give guidance on the provision of quality IT services.

J

K

Key Performance Indicator (KPI) - A critical measurement of the performance of essential tasks, operations, or processes within a business.

Keyword -Typically associated with paid search marketing, keywords are the terms that you place bids on. Based on your bid amount your paid search ads display when a search engine user enters a search query that matches your term.

Keyword Insertion - An advanced paid search option where the keyword that is matched to a search query is dynamically placed into the ad text where the advertiser indicates. Also called Dynamic Keyword Insertion.

Keyword Generator (KTG) - A tool in the Search Module for ChannelAdvisor Complete for harvesting new keywords.

L

Label - A way to dynamically group inventory items together.

Landing Page - The exact URL that browsers are sent to when they click on a paid search ad, also known as a Base URLor Destination URL. Note that this can differ from the Display URL shown in the paid search ad.

Latency - The number of days between a user’s visit to the site and the order. A “0” indicates that the user purchased on the same day the ad was clicked. Any other number indicates the number of days between the user’s first click on the ad and the order.

Login Prefix - A prefix to a user's login ID that identifies which account image library is used during FTP uploads. Login prefixes can be defined within Settings > Images.

Lookup List - A set of name and value pairs that are used to reference addition data or transform data in an inventory source file. Lookup lists are often used with comparison shopping feeds to provide additional data, like values for a Shopzilla condition field. Lookup lists are also used to create a list of products or SKUs that should be excluded from a feed.

N

NARU - An abbreviation for "Not a Registered User", an occurrence on eBay where a buyer or seller no longer maintains a valid account. Often occurs when a seller is terminated by eBay for various offenses.

Negative Keyword - A paid search keyword that disqualifies a search query when the keyword is present.

Non Paying Bidder Request - A request to a marketplace to seek credit for the listing or insertion fees of listings where the buyer failed to make payment (deadbeat bidder). See also NPB and cancelled sales.

No Reserve (NR) - An auction where no reserve amount has been set. The seller is willing to accept any bid as long as it meets or exceeds the opening bid.

NIB - A commonly used abbreviation for "New in Box”.

NPB - A commonly used abbreviation for non-paying bidder. See also cancelled sales and Non-Paying Bidder Request.

O

Open Listing - An active marketplace listing, where product is currently available for purchase.

OOP - A commonly used abbreviation meaning out of print, or out of production.

Order

- In Paid Search reporting, The orders column represents the number of orders placed on your Web site that resulted from the search/shopping campaign. The number of orders is a hyperlink so you can drill down to see the detail of the Orders.

- In Google Shopping, the number of orders tracked for the product.

Order ID - In Marketplaces, a unique identification number that is generated by ChannelAdvisor that is assigned to each invoice created by ChannelAdvisor .

-In Paid Search and Comparison Shopping, this order id is the unique value assigned by your site.The Order ID allows Paid Search to identify all items purchased. Clicking on the Order ID hyperlink shows the products purchased.

Order Revenue - Revenue before shipping and tax.

Original Cost - The extended cost for the individual line item. (Payment Cleared Detail Report)

Outbid - For auction listings, when a higher bid is placed the original bid is outbid.

P

Pass Through Sites - Third-party sites where no mapping is required, and instead your existing category definitions are used.

Password - A secure, or secret, value used along with a User ID to authenticate a log in online.

Payment Status - An indicator of stage of an invoice in relation to the payment. There are six different payment statuses: payment not submitted, payment submitted, payment authorized, payment in manual review, payment cleared and payment failed.

PDF - An abbreviation for Portable Document Format, a file format created by Adobe Systems. It is a universal file format that preserves the fonts, images, graphics, and layout of any source document, regardless of the application and platform used to create it. It is a required format for catalog spread or page files to be uploaded into rich media applications.

Phrase Match - A paid search option where a keyword is paired or matched to a search query when the query uses the keywords in the same order or phrase sequence as the keyword.

Pixels - A transparent image measuring one pixel by one pixel (1x1), that is used to track and transfer values to ChannelAdvisor. Order Tracking Pixels are used to capture order information for tracking purposes.

Pixel Hits - A measure of the number of visits your website receives from a particular provider. Pixel hits are recorded by ChannelAdvisor's servers.

Post - To send or post a product to a marketplace.

Posting Priority - The importance level of a classification in relation to other classifications when submitted listings to a marketplace. Defined in classification level settings.

Posting Window - The time-frame component of a schedule that defines when the schedule is to submit ads to a marketplace. The start and end times for when ads are posted.

PPC - A commonly used abbreviation for Pay Per Click, an advertising model where each click an ad receives incurs a cost to the advertiser.

Preflight - A process that analyzes uploaded PDF files to ensure that they are correctly formatted for import into in rich media applications.

Preview Button - Allows you to see what your listing will look like when it is posted to a marketplace.

Price - The unit price for the individual invoice line item.

Print Preview - A function in the All Sales View that allows the user to view printable invoices in a browser window.

Private Auction - An auction in which both the identity of the seller and the buyer is kept secret.

Program Name - The Google program where activity for this SKU was recoreded. Values for this field are Google Shopping, Product listing Ads or Product Extensions.

Promise - An entry that does not have a corresponding image on the platform and can be used by vendors or photographers as a checklist of images that need to be created and uploaded for a project

Provider - A source of inbound traffic. These are typically search engines or comparison shopping sites. For the Google Shopping report, the field will always be Google Shopping.

Proxy Bidding - For auction listings, a bid placed by software automatically on your behalf and at the lowest possible bid increment. You enter the highest amount you are willing to pay, then the software monitors the auction. Your maximum bid amount is placed only when another bidder has actually bid up to that amount. Also called Automatic Bidding.

Posting Errors - Posting errors are failed attempts to send listings to a marketplace. The Posting Errors View shows all failed listing attempts, as well as the reason for the failure.

Posting Template - A component of an Ad that contains all the marketplace pricing and option specifics for a given pricing and selling strategy. It uses template tags to allow multiple items to use a single posting strategy. See also Ads.

R

Ready to Post - Refers to an Ad that contains all the necessary data in order for it to be posted to a marketplace.

Recipe - A set of parameters including image size and quality settings which can be pre-set and recalled consistently in a URL string.

Recycling Fee - This is a fee that some retailers are required to collect for selling merchandise that will eventually become electronic waste. This fee does not apply to most transactions. Recycling fee is also known as e-waste-tax and e-waste fee.

Reference File - Any file that is used internally for reference and will not need zoom or resize media and will not be accessible outside of the platform

Relisting - The process of listing an item again, if it did not sell in the original auction. Relisting is a function supported by some marketplaces which links a previous listing of the item to a new listing in order to carry over sales history information or qualify for a fee credit on the second listing of an item.

Reserve Price - The price at which buyers must bid before a seller is obligated to sell. The reserve price is hidden from view and bidders are alerted when they have reached it. In a reserve auction, the seller typically sets two prices: the reserve and the minimum bid price.

Restock Inventory - A process where item quantity is returned to the "Available Quantity" status and is available for scheduling.

Retail Price - The original price an item would have sold through traditional sales channels to end consumers. Often the same as the Manufacturers Suggested Retail Price (MSRP).

Return on Ad Spend (ROAS) - A metric used to convey the amount of revenue that is generated for every dollar spent on marketing costs. Calculated as Revenue / Cost and expressed as a percentage or as a simple numeric value. ROAS is the inverse of ERS.

Revenue

- In Paid Search reporting, the Revenue column in reports is the total of all orders placed for a given time period.

- In Google Shopping The sum of all orders' revenue associated with the product.

Revenue Last Updated - In Paid Search reporting, this field will be populated with the exact date and time the revenue numbers were last updated. The updates are automatically run by the system and cannot be changed.

S

SaaS- Software as a Service: A software application delivery model where a software vendor develops a web-native software application and hosts and operates (either independently or through a third-party) the application for use by its customers over the Internet. Customers do not pay for owning the software itself but rather for using it. They use it through an API accessible over the Web which is often written using Web Services or REST. The term SaaS has become the industry preferred term, generally replacing the earlier terms Application Service Provider (ASP) and On-Demand. ChannelAdvisor software is SaaS.

Sales Tax Nexus - The states, counties, or locals where a seller is required to collect sales taxes.

Sales Status - A visual indication in the All Sales View indicating the current status of the buyer checkout process. Click here to learn more about sales status conditions. (This should link to a page that contains the following condition definitions.)

Checkout Status Conditions: Checkout has not been visited Checkout visited but not completed Checkout completed - The buyer has gone through the checkout system, but does not necessarily mean payment was successful. Checkout completed offline - In this case, the buyer has contacted and paid the seller directly without going through the checkout system. The seller then manually updates the status of the sale. Checkout on hold - This can happen several ways but usually because the order total has exceeded the maximum amount allowed by the seller. Checkout expired - The buyer did not complete the checkout within the time limits.

Payment Status Conditions: The payment has not been made from the buyer. Payment Submitted. - The buyer has submitted payment information, check or money order, and the payment has not been processed. In Checkout the fraud checks have been run, and the pre-auth has been made, actual payment has not been cleared. Payment Authorized. - The buyer has submitted payment and the payment has been authorized but the buyer has not actually been charged. Generally this means that the buyer's credit card has been authorized but not charged. Payment in Manual Review - The buyer has submitted payment, and the payment has been successfully processed by the payment gateway but put on hold for manual review by the seller based on rules defined by the seller. The buyer's payment should be reviewed by the recipient and either accepted or rejected and then the status of the payment updated accordingly. Payment Cleared. - The buyer has submitted payment, and the payment has been successfully processed. When processing credit cards in the checkout, this means that the actual payment request has been processed and completed at the configured payment gateway. Payment Failed. - The buyer has submitted payment, and the payment method was rejected or failed processing.

Order Shipped Status Conditions: Order not Shipped. - The seller has not yet shipped the order to the buyer. Order Shipped. - The seller has shipped the order to the buyer.

Dispute Status Conditions: Transaction Not Canceled. - The buyer purchase is not under dispute. Transaction Canceled. - The buyer purchase is under dispute, inventory has been restocked and the online checkout is disabled.

Feedback Status Conditions: Buyer to Seller: Feedback has not been left for the Seller Positive feedback has been left for the Seller Neutral feedback has been left for the Seller Negative feedback has been left for the Seller

Seller to Buyer: Feedback has not been left for the Buyer Feedback has been left for the Buyer Note: Hovering the mouse over the Positive, Negative, or Neutral icons will display the actual comments left by the buyer at the marketplace.

Safe Harbor - The name of eBay's buyer protection program.

Schedule - A predetermined and reoccurring matrix of posting times for ads. Scheduled to Post - A view that shows items that are set to post in the future.

SE - An abbreviation for Search Engine.

SearchAdvisor - The legacy name for the product now known as Search within ChannelAdvisor Complete.

SEO - Abbreviation for Search Engine Optimization or Search Engine Optimizers. The process of enhancing websites or product listings to maximize rankings within natural search results. Second Chance Offer (SCO) - An eBay feature that allows a seller to extend an offer to purchase to bidders that did not win an auction. The purchase offer is made at the "under bidders" highest bid.

Seller Cost - The amount a seller has paid or invested in an item. Cost information for a SKU is passed from a seller to ChannelAdvisor and we update the specifics of that SKU at that time. So, if your cost for a SKU changes from $10 to $8, the new cost for that SKU is reflected as $8.

We are not able to associate a specific price with specific "sets" of quantity. This means that when an item sells, we reflect the current cost of that item - which may have changed from when that quantity was updated in ChannelAdvisor.

We don't support cost averaging for the same item across multiple updates. However, if you were able to average cost in your system and update a SKU with the new "average SKU cost", we will save/update the SKU with this new cost information.

Session Revenue - The Session Revenue column displays the revenue for the given time frame for a specific Search Engine.

Session Orders - The Session Orders column displays the number of orders generated during the session in which the click also occurred. The click on the ad occurred on the same day as the order.

Setting - When referenced by Rich Media applications, a set of parameters (e.g., dimensions, quality, etc.) that define the characteristics of Media created from Source Image or Swatch records. Multiple Settings can be assigned a Group to create multiple Media records in a single step.

T

Tag - A keyword value that is used to group similar records for batch searching and actions. Often used in rich media applications.

Tax - As represented on the Payment Cleared Detail Report , this is the tax on the ENTIRE invoice--though it is listed on each invoice line item. This field is correct, but is not well-represented in the report and can easily be misunderstood. If Item A has a sales tax of $1 and Item B has a sales tax of $2, then this field, for EACH line item, will display $3 (which is $1+$2). If you added your taxes for this transaction, you would come up with $6, which is double the actual tax of $3. If you add this field, you should only add it ONCE for each invoice--do NOT add it for each invoice line item. Please contact support if you have any questions.

Template - See Feed Template.

Template Tag - Special text that allows the system to use "mail merge" technology to substitute information from a database into an e-mail, ad design (ad templates) or pricing/selling strategy (posting templates). Template Tags are identifiable by double pairs of curly brackets that surround a tag’s root value. For example, a template tag root value of TITLE would appear like this: {{TITLE}}. Template Tag root values are defined by the ChannelAdvisor software.

Title - The title of the product.

Token - An authentication and authorization element from a channel that allows third party processing of data on behalf of the user without requiring knowledge of the username or password.

Tracking Number - A unique identifying number assigned by shipping carriers that allows the buyer and seller to follow the progress of an item that has been shipped.

Total Orders - In Paid Search Reporting, the number of orders generated from clicks on days prior to the date the report was generated as well as orders created on the day of report.

Total Revenue - The revenue generated from clicks during the days session as well as revenue created from clicks that originated on previous dates. In this instance the first click may have occurred on days prior to the day of the report.

Total Revenue Share (TRS) - A measure of the profitability of an item including the product cost and marketing cost. TRS is equal to ( Marketing Cost + Product Cost ) / Revenue, expressed as a percentage. TRS will indicate the total percentage of your revenue that is absorbed by product cost and marketing cost. See also ERS.

Tracking ID - the unique trackingID in ChannelAdvisor associated with a SKU at a provider.

TSV File Format - An abbreviated term for a Tab Separated Value file format. A file type created in a spreadsheet in which each value is separated by a tab. The ChannelAdvisor inventory upload processes require spreadsheets to be in a TSV format.

U

UI - An abbreviated term for User Interface, which refers to the graphical interface that users interact with when using the ChannelAdvisor software.

Unit Cost - The unit cost for an individual item.

Unpaid Item (UPI) - Items sold on eBay that were never paid for. eBay provides a process where sellers file information about UPI’ s to recover final value fees associated with the unpaid sale. ChannelAdvisor Complete can be used to automate the eBay Unpaid Items process.

URL - An abbreviation for Uniform Resource Locator, which specifies the web address or location of a web page on the world wide web.

User ID - A screen name used by a person to identify one's self on an online Web site.

User Permissions - Refers to the set of permissions that are associated with each software user within an account, whereby users are granted access to one or more modules within an account. Within ChannelAdvisor, these permissions levels are designated by the account administrator within the Account Administration module.

Up Selling - A practice where a seller offers additional or complimentary items to buyers in order to increase the total sale during a purchase. These items are often related. For example if a buyer purchases a laptop, an up-sell would be for the carrying bag as well.

Up-Sell Relationship - An item association within ChannelAdvisor, where specific additional items are promoted when a certain initial item is purchased.

W

Warehouse Location Number - A data value that indicates where an item is located within a warehouse.

Winning Bidder - The auction participant who had the highest bid for an item at the time the auction ended.

Withdraw Sale - A function that allows a seller to cancel any bids and close a listing prior to its scheduled close date and time.

WYSIWYG - An acronym for What You See Is What You Get, which references systems that allow users to edit to web pages with a user-friendly graphical interface that enables formatting changes with HTML to be made easily. The WYSIWYG display will be very similar to the final product since when the edits are published.

Numbers

# On Hand - The number of items that are currently available to be sold in an online marketplace. This number includes items that have not been scheduled, as well as those items that have been placed on a schedule but have not been posted to a marketplace for sale.

# Open - The number of items that have been posted to an online marketplace, which could be purchased by a buyer.

# Pending Checkout - The number of items that have closed with a successful sale at an online marketplace, but the buyer has not yet completed ChannelAdvisor Checkout to finalize the purchase.

% Reserve - Used only for listings with a reserve price, this number will appear in the Closed Listings view. The number represents the percentage of the reserve price that was reached by the highest final bid price for the listing. (Example: If the Final Bid Price was $75.00, and the listing had a reserve price of $100.00, then the % Reserve reached is 75%.)

A

ABM (Automated Bid Manager) -– A feature available in the Paid Search module used for automating bids.

Ad -– A listing that is posted to a marketplace to sell a product. An ad is comprised of 4 elements: an inventory item, an ad template (HTML design), a posting template, and a marketplace category.

Ad Flighting – See Flighting.

Ad ID (Advertisement ID)– A unique identification number that is assigned to each ad created in the ChannelAdvisor Complete platform.

For Paid Search, keyword ads refer to search terms.

For Comparison Shopping, an advertisement would be an individual product listing on a shopping engine. The Comparison Shopping Engines Module uses these IDs to gather performance data on specific keywords and listings.

Ad Rank – A paid search term which refers to the position of an advertisers ad, relative to the other ads shown. An ad rank of 3 would indicate that an ad is shown in the third position on a search results page. Ad rank is determined by a combination of the advertisers keyword bid and Quality Score.

Ad Template – A reusable template that can store the HTML code used to create the "look and feel" of an Ad, as well as the layout of an Ad.

Additional Cost/Discount - This is the Additional cost/discount on the entire invoice. (See Tax)

Affiliate – An advertising partner who earns a small commission for each referral that they make to a website which converts into a sale.

Amazon Fulfillment – See Fulfillment by Amazon.

Amazon Marketplace Seller Program – Also known as Pro Merchant, this is a popular US listing program best suited for media sellers to post CDs, DVDs and Books. ChannelAdvisor Complete integrates with the Marketplace Seller Program. Learn more about the Marketplace Seller Program.

Amazon Marketplace Seller UK Program – An Amazon UK listing program best suited for media sellers to post CDs, DVDs and Books. Much of the product data can be populated by Amazon when a EAN, UPC or ISBN value is provided. ChannelAdvisor Complete integrates with the Marketplace Seller UK Program. Sell now with Marketplace Seller UK Program.

Amazon Merchants@ – See Amazon Seller Central.

Amazon Pro Merchant – See Amazon Marketplace Seller Program.

Amazon Seller Central – Also known as Amazon Merchants@ program, Seller Central is a US program where merchants can become a third-party Amazon partner and sell merchandise on the Amazon website. ChannelAdvisor Complete integrates with Amazon Seller Central. Learn more about Seller Central.

Amazon Seller Central UK – An Amazon UK program for third party sellers to sell on Amazon. Requires the use of an EAN or ASIN value in order for any product to be sold on Amazon. ChannelAdvisor integrates with Amazon Seller Central UK.

Amazon WebStore – An e-commerce website option offered by Amazon, where the inventory used by Seller Central can populate an Amazon hosted website managed by the seller. Amazon charges a fee for sales made on the WebStore, which covers the cost of payment processing, hosting, search engine optimization and fraud checks. Learn more about WebStores.

Application Programming Interface (API) – A standardized interface for a software application (referred to as the “host”) that allows other software (referred to as the “client”) to access some of the host application's features. ChannelAdvisor has an API that allows partners and customers to access our data. We also use APIs from partners such as eBay, to send and receive information.

Application Service Provider (ASP) – A generalized term for a company providing software as a service (usually a web application over the Internet).

ASIN – An abbreviation for Amazon Standard Identification Number, a unique identification number that is assigned to each product sold on Amazon.

ASP – A commonly used abbreviation for Average Sales Price and Average Selling Price.

Assist - The number of times the product was clicked prior to another advertisement receiving a conversion.

Assit Latency - Represents the number of days between the assist and the conversion. For example, if the assist term was clicked on 2/1 and the order was on 2/10 this would be 9 days latent.

Assist Level - Each click that led to a conversion is assigned an Assist Level. The click immediately prior to the conversion or “the last referred” is assigned Level 0. The one before that is Level 1 and so on.

Attributes – Fields used to store additional information about an inventory item. For example, attributes of a Digital Camera may be Memory/Storage, Pixilation, Weight, USB Connection, etc. Also see Classifications.

Auto-Relist – When a listing ends, the item for sale will be automatically relisted to the marketplace if it does not sell or if the reserve price is not met. Marketplaces such as eBay offer a refund of the listing fees if a relisted item sells. Auction - A forum for buying and selling goods at a dynamic price.

Auction ID Number - A unique identification number assigned by the marketplace site to identify a listing. The auction id number can be seen throughout the software to track an open or closed listing. Also referred to as Site Auction ID.

Automated Bid Manager (ABM) - A section of the Search Module of ChannelAdvisor Complete used for automating bids.

Average CPC - A metric representing an average cost per click charged by the Search or Shopping engine. CPC results will not appear for Natural search and are not available for all Shopping Engines.

Average CTR - A metric representing the average Click Through Rate.

Average Order Value (AOV) – A metric representing the average revenue generated for each order (without including shipping and tax charges). (Total Revenue / Total Number of Orders)

Average Rank - (also referred to as position) - where an item ranks within the paid (also known as sponsored) search engine results. Rank will not appear for Natural Search.

B

Balanced Scorecard (BSC) - An approach to measuring business performance that focuses on actionable information, instead of basic data points. Introduced in a paper, and now a book, by Dr. Robert S. Kaplan and David P. Norton in 1992.

Base URL - The exact URL that browsers are sent to when they click on a paid search ad, also known as a Destination URLor Landing Page. Note that this can differ from the Display URL shown in the paid search ad.

Bid - Reference to the money a buyer is willing to exchange for an item in an auction. If it is the first bid, it must meet the opening price set by the seller. Later bids must surpass the current high bid by an established increment.

Bid History - A record of all the bids placed on a specific item. On some auction sites, the actual bid amounts appear during the auction while on other sites, the bid amount appears after the auction is over.

Bid Retraction - When a bidder/buyer cancels his or her own bid during the auction. Buyers are only allowed to do this in extreme cases, including but not limited to typographical errors, human error (bidding $1,000 instead of $100) or a change of item description by the seller during the auction. Bid retraction is often restricted in the final moments of an auction.

Bidder - A person who offers to purchase an item.

Bidder Watch List - A list of high-risk or blocked bidders. A high-risk bidder is a person that is known to have cancelled a previous purchase and may be likely to not complete future purchases. Also see Blocked Bidder.

Block - Preventing a buyer from bidding on or purchasing an item from a seller on an online marketplace. Also see eBay's "Blocked Bidder List" functionality.

Blocked Bidder - A person (buyer) that is prevented from bidding on open auctions or purchasing a fixed priced listing. Also see eBay's "Blocked Bidder List" functionality.

Borders - A rich media user interface element that is an outline (or border) and performs the same functionality as a hyperlink. The hyperlink border navigates a customer from a rich media catalog viewer to the designated web page based on the border SKU data.

BPR - An abbreviation for Business Performance Review.

Brand - The manufacturer brand of the SKU

Broad Match - A paid search option where a keyword is paired or matched to a search query when the query uses the keywords, in any order and possibly with the addition of other words.

Keyword Generator (BMA) - Keyword Generator is a tool in the Search Module of ChannelAdvisor Complete used for harvesting new keywords.

Business Rule - A formula language, similar to those used in Excel, which allows customers to transform their data for customization or to meet any third-party site requirements. Used often with Comparison Shopping feeds.

Buy-It-Now Price - Also known as a BIN price, this is a fixed price that you are willing to sell an item for in the marketplace. Used in auction format listings to provide the buyer with an option to not participate in the bidding process and instead purchase the item immediately for a fixed price, the Buy-It-Now price.

Buyer - the user ID of the buyer, often the same as their email address. (Payment Cleared Detail Report)

C

Campaign - A grouping within a paid search account that is used to give structure to the products or services you want to advertise. Ad groups and keywords are housed within paid search campaigns.

Cancelled Sale - A sale, or invoice, that will not be completed by the buyer or seller. Cancelled sales can result from a mutual decision between the buyer and seller not to continue with the purchase, or can result from a non-paying bidder that refuses to complete the transaction.

CAN-SPAM Act - An act passed in 2003 that establishes standards for legal commercial e-mails. CAN-SPAM is derived from Controlling the Assault of Non-Solicited Pornography and Marketing Act. It establishes several requirements for e-mails which include: having an unsubscribe option, abiding by content rules and not falsifying header information.

CA Stores - The legacy name for the product now known as Stores within ChannelAdvisor Complete.

Catalog Media - The image and data files that display the collection of all pages of an online catalog. To be displayed, Catalog Media requires a Viewer.

Category - -In Marketplaces, a grouping of like items on an online marketplace that is often used by buyers to narrow the search for items of interest. Numerical values are often assigned by a marketplace site to identify the main category and the associated subcategories. For example eBay's Electronics & Computers >> Cameras & Photo >> Digital Cameras >> Digital SLR >> Canon category number is 43454.

-In Comparison Shopping, similar to Marketplaces, a grouping of like items that is used by buyers to narrow the search for items. Different categories may be charged different Cost Per Clicks at a Comparison Shopping Engine.

-In Paid Search, Categories refer to groupings of ads. For Paid Search, these relate to groups of keywords that you have defined within the interface for search engine providers.

-In Google Shopping, Your category of the SKU, not Google's category.

Category Mapping - The process of assigning a merchant category to a category at a Shopping Engine or Marketplace.

Channel - A group of providers of the same type. Paid Search and Comparison Shopping are both channels.

Checkout - An online method of collecting the buyer's postal address and payment information for an order. The ChannelAdvisor Checkout is hosted on secure servers to allow for the collection of sensitive buyer information, such as credit card and billing data.

Checkout Report - This report can be configured as either a fulfillment report or a completed checkout report. The default configuration is as a fulfillment report. The fulfillment report contains only those invoices for which checkout has been completed and payment has cleared. The completed checkout report includes both payments that have cleared and payments that have been submitted, but not cleared. To configure these settings access Sales > Orders / Transactions > Checkout Reports.

Classification - A grouping of like inventory items, allowing the user to manage groups of similar products. Classifications can contain custom fields and attributes which can be used with inventory to define additional product information. See Attributes for more information.

Click Thru Rate (CTR) - A percentage used in Paid Search and Comparison Shopping to express the average number of clicks (also known as click throughs) per hundred ad impressions. (Clicks / Impressions)

Clicks - Clicks refer to the number of clicks reported to ChannelAdvisor by the provider. These amounts are often less than pixel hits as each provider has different methods for reporting clicks. For example, some deduct for duplicate clicks and potentially fraudulent clicks, etc.

Closed Listing - An auction or fixed priced listing that has ended its duration on a marketplace, or has been purchased by a buyer. Closed listings can be either "closed-unsold" or "closed-sold".

CNAME record or Canonical Name record - a type of resource record in the Domain Name System (DNS) that specifies that the domain name is an alias of another, canonical domain name.

Cookie Date - A cookie is a file on the user’s browser that uniquely identifies him/her. The date is when the cookie was placed on the user’s machine.

Comparison Shopping Engine (CSE) - An online price comparison service that allows users to see lists of prices for specific products.

Concatenate - A business rule function for the Expression Builder which takes two text values and combines them together. For example, if one field has the value "shop", and another field has the value "zilla", then a function CONCATENATE("shop", "zilla") would result in a new value of "shopzilla".

Conversion - An order which has been recorded on a seller's e-commerce site as a result of a referral. Clicks that come from paid search, e-mail marketing, display advertising, or comparison shopping, and convert into sales are called conversions.

Conversion Rate or Conversion % - The ratio between the number of incoming clicks to a website and the number of desired actions taken by the visitor. Mostly commonly refers to the number that resulted from all your incoming clicks (Orders / Clicks). 10 incoming clicks which produce 1 order (conversion) would be a 10% conversion rate.

Converting Term - The Converting Term is the last paid advertisement (paid search or CSE) that the buyer clicked prior to making a purchase.

Counter - A service that counts the number of users who view a listing or page.

Cost Last Updated - This field is populated with he exact date and time the provider data was collected. When comparing numbers take into consideration that the data is not all updated at the same time.

Cost Per Action (CPA) - A pricing model where an advertiser pays a provider for each specified action, which are most often orders. Sometimes referred to as Cost Per Acquisition.

Cost Per Click (CPC) - A pricing model where an advertiser pays a provider for each click the provider generates. Commonly used with Paid Search and Comparison Shopping.

Cost per Order (CPO) - In Paid Search, Cost/Orders -- Clients can bid based on CPO.

CPM - A value commonly used to express the Cost per Thousand. For Paid Search this is often the cost per 1000 impressions.

CSE - A commonly used acronym for Comparison Shopping Engines.

CSV file format - CSV, short for Comma Separated Value, is a file type created in a spreadsheet in which each value is separated by a comma. Sometimes referred to as a comma delimited format. Used to load multiple inventory items at once in bulk into the Marketplaces within ChannelAdvisor Complete system.

Current Bid - The bid price on an open listing. To become the current "high bidder" on an open listing, a person must bid in an increment higher than the current high bid price.

Current Bid - In Paid Search, The Current Bid is the Maximum Cost per Click (CPC) for a given keyword based on the last synchronization between ChannelAdvisor Complete and the provider. This generally happens every 24 hours.

CVV Number - A three or four digit security number located on all major credit cards. For Visa, MasterCard and Discover, the CVV number is located on the back of the credit card, whereas with American Express the number is located above and to the right of the 16 digit imprinted card number on the front of the card.

D

Data Feed - A delimited text file, often containing product data, which is transmitted between two parties. Often ChannelAdvisor will receive data feeds which contain a customer’s product information. Data feeds are also used to share data with third-parties, like comparison shopping engines and marketplaces.

Data File - When referenced by Rich Media applications, a .CSV file that includes Action codes and related data for creating or updating records.

Data Source - A term used with Feed Templates to designate the source data when mapping values for a feed. Data sources can be text, inventory fields, business rules or lookup lists. Deadbeat Bidder - A winning bidder who does not deliver payment for the item won at the marketplace.

Destination URL - The exact URL that browsers are sent to when they click on a paid search ad, also known as a Base URLor Landing Page. Note that this can differ from the Display URL shown in the paid search ad.

Display URL - A URL displayed at the bottom of a paid search ad to provider browsers with information about the website or landing page they will go to when they click on a paid search ad. Note that the display URL can differ from the Destination URL used by the ad.

Distribution Center - A physical warehouse or location from which your company ships inventory to a buyer. A Distribution Center record must include a street address that may be used to calculate the shipping costs for all items shipped from that location.

Domain - A naming procedure by which web users identify a particular website address or location. www.ChannelAdvisor.com is a domain address.

DNS - A commonly used acronym Domain Name System, which is the cooperative set of servers on the Internet that translate host (www.ChannelAdvisor.com) and domain (ChannelAdvisor.com) names into IP addresses (72.247.242.11).

Dutch Auction - A type of auction where multiple lots of the same item are up for bid. Bidders bid on both the quantity wanted and price. See the Learn section of this site for more information.

Duration - The number of days that a listing will be available in the marketplace. For example, in general eBay allows durations of 1, 3, 5, 7, or 10-day durations for auction listings, and 30-day or "Good Til Cancelled" durations for Stores and Fixed Price listings.

E

ERS - A commonly used acronym for Effective Revenue Share, a measure of the profitability and effectiveness of a given ad campaign. ERS is equal to Marketing Cost divided by Revenue (Cost/Revenue) expressed as a percentage. ERS will indicate the total percentage of revenue that is absorbed by marketing cost. Also see TRS.

E-mail - Electronic mail; a means of corresponding to other computer users over the Internet.

Embed Code - HTML and JavaScript code that is used to display Media and Viewers within a web page template. Embed Code includes logic for controlling the display of color swatches and/or alternate views.

Estimated # Scheduled - The quantity of items scheduled to post to the marketplace. When using advanced scheduling features, like Maintain Schedules in Marketplaces within ChannelAdvisor Complete, this number will be an estimate of how much product is likely to be posted to the marketplace.

Estimated Cost - An approximate cost value used for Comparison Shopping Sites that do not return actual cost data to ChannelAdvisor. Estimated Cost is based on a Cost Per Click average value and the amount of traffic that ChannelAdvisor tracks from a particular provider. This information is used to estimate overal costs for Performance and Reporting.

Events - The number of custom events tracked for the product on Google Shopping.

Event Type - Event Type refers to the type of action being tracked by the Search Module in ChannelAdvisor Complete.Example: Conversion: refers to an order placed by a customer

Event Value - The sum of any custom events for the product.

Exact Match - A paid search option where a keyword is paired or matched to a search query when the query uses the keywords in the same order or phrase sequence as the keyword without an additional words before or after. This is the most specific match type used with paid search.

Expanded Match -A paid search option where a keyword is paired or matched to a search query when the query uses the keywords or common variations of the keyword. This match type is named such, as it is an expanded version of a Broad Match type, and is the most liberal match option used with paid search.

Export - A way to download information from ChannelAdvisor. The user can choose for the information to be downloaded to a .TSV file (tab-separated), which can then be opened using Microsoft Excel or similar software.

Expression Builder - A technology used with Business Rules and Lookup Lists in ChannelAdvisor which allows data to be transformed using functions and logic-based operators.

External Payment Transaction ID - The payment transaction identifier supplied by eBay. This field is frequently called PayPal Transaction ID however, it may also contain identifiers for credit card transactions.

F

FAQ - A commonly used acronym for Frequently Asked Questions.

Feed - See Data Feed.

Feed Template - A ChannelAdvisor technology where by a client’s data is mapped to fields for a data feed. Feed Templates also include a section where products can be excluded from the data feed. Feed Templates are used for comparison shopping data feeds to designate how fields with the comparison shopping provider are populated with the client’s data. See also Data Source.

Feedback - Public comments left by one user for another, relating their experience in dealing with the other user. In general, feedback comments cannot be removed or altered without a process of appeal to the marketplace site.

File Pattern - A naming convention that can be set up in the platform to extract data from the file name of images and swatches being uploaded.

Filter By - A method of searching for specific information in the software to only see the items or records that are important to you and your job. Once you create a filter, it can be saved and used again in the future by your or other members of your team.

Final Value Fee (FVF) - A percentage of the final sale that is paid by the seller to the marketplace. Also called a commission.

Final Value Fee Credit Request - A method by which you can request that an eBay marketplace site refund the Final Value Fee for a listing if the buyer fails to complete the purchase. Also see eBay's "Final Value Fee Credits" information for a list of acceptable reason and their codes.

First Page - The URL associated with the customer’s initial visit.

Fixed Price Listing - An ad with a marketplace that requires the buyer to pay a pre-determined amount, or set price, for the product(s) advertised in the ad.

Flag - A method by which a user can "call out" attention to an inventory item using an icon. A free-form text description can be added to provide additional meaning to a flag icon and can be seen by holding your cursor over the flag icon in the view.

Flighting - Also known as Ad Flighting. When a search client's daily ad spend budget is too low to display the ad every time the keyword is searched, the search engine will not display the ad in some search results. Flighting allows an ad that is funded with a limited budget to be displayed all day. The alternative would be to display the ad every time the keyword is searched until the daily budget is reached.

FMV - A commonly used acronym for Fair Market Value.

FTP - A commonly used acronym for File Transfer Protocol. A protocol that allows users to copy files between their two systems, most commonly between your computer and a remote computer. FTP is commonly used to copy image files from your computer to the ChannelAdvisor image servers. ChannelAdvisor FTP servers use your username and password to authenticate your access.

FTP Client - Software that performs FTP transfers. The classic FTP Client setup will have two panes on a screen, where one pane will show files on your computer and the other will show files on the remote server.

Fraud - The crime of presenting an item as something it is not for gain or attempting to pay for an item with stolen or invalid payment.

Fulfillment by Amazon - A service provided by Amazon for a fee for Seller Central or WebStore sellers, where warehousing and shipping is managed by Amazon. This service is not supported by ChannelAdvisor. Learn more about Fulfillment by Amazon.

G

Gallery - Area of a marketplace where items can be browsed or searched for using pictures instead of text descriptions.

GMS - A commonly used acronym for Gross Merchandise Sold. Has most recently been replaced with GMV.

GMV - A commonly used acronym for Gross Merchandise Value. The value of merchandise sold on an online marketplace. Gross Merchandise Value does not include Shipping or Tax. On the Payment Cleared Detail Report GMV is the extended amount for the line item (quantity multiplied by price).

Google Checkout (GG) - A checkout option by Google where merchants can set up payment accounts and accept credit card payments from users with a Google Checkout account. Google Checkout can be set up as an authorized payment type for any purchase that does not contain eBay items. Stores that offer Google Checkout will be noted with a Google Checkout banner in search results with Google.

Group Permissions - A set of rules authorizing a user to access specific areas of the ChannelAdvisor Complete platform. A user's access can be restricted using group permissions which can be established in the Account Administration module by an Account Administrator.

GST - An acronym for Goods and Services tax, a sales tax levied on the sale of goods and services. Most commonly used in Singapore, Australia, New Zealand and Canada. GST is an indirect tax, in that the tax is collected from someone other than the person who actually bears the cost of the tax (namely the seller rather than the consumer).

H

High Bid - The highest current bid for an item. At the end of the auction this bid becomes the winning bid.

High Risk Bidder - A bidder that is known to have cancelled a previous purchase and may be likely to not complete future purchases. High-risk buyers can be identified in the All Sales View using a yield sign ().

Hits - The number of times a listing has been viewed at the marketplace site. Hits are tracked using counters.

HTML - An acronym for Hypertext Markup Language, often referred to as the "language of the web". It provides a means to “mark up” or describe the structure of text-based information in a document, which tells the Web how to display a Web page’s words or images for the user.

Hyperlink - Special text or graphics on a Web page that, when clicked, automatically transfers the user to another Web page.

I

Image Hosting - A Web site that stores your image files for you to reference or use in a Web page. ChannelAdvisor Complete provides image hosting in the Tools > Image Library section.

Impressions - The number of times an ad is displayed to customers. This number is reported to ChannelAdvisor by each provider.

INR - An abbreviation used as a reference to eBay's Item Not Received process. Insertion Fee - A fee paid by the seller for the initial listing of a product to a marketplace. Insertion Fees are often calculated based on the opening price. Fees vary by marketplace site.

Instruction - When referenced by Rich Media applications, a record used to manage the collaborate workflow process of requesting services, matching assets, managing services, and reviewing/approving new assets.

Insurance - As shown on the Payment Cleared Detail Report, represents the insurance amount on the entire invoice. (See Tax)

Invalid Clicks - Clicks determined by a provider (search engine or comparison shopping engine) that were from an invalid source. Charges associated with these clicks are often excluded from an advertisers bill. Invalid clicks are not removed from ChannelAdvisor’s pixel hit counts, and therefore pixel hit counts are often higher than reported clicks from the provider. Repetitive clicks and clicks performed by automated clicking tools or robots are often considered invalid.

Inventory - An item record in ChannelAdvisor that contains information about products being sold. An inventory record is the foundation for building listings, and includes such information as the title of the product, the quantity in stock, a description of the product and pricing information.

Invoice Consolidation - A process by which multiple purchases made by the same buyer can be combined into a single invoice. The software allows the user to establish ongoing invoice consolidation or "once-a-day" consolidation of invoices on the Sales Settings page.

Invoice Date - The date and time-stamp assigned when an invoice is created.

Invoice ID - This unique invoice identifier that is often though not always is the same as the Invoice Number. This internal Invoice ID is also used on the Checkout Report (COP) report.

Invoice Number - The number assigned to this invoice.

ItemID - A fundamental field which is used to associate all alternate views and colors together; often referred to as the SKU

ITIL (IT Infrastructure Library) - ITIL is a customizable framework of best practices that give guidance on the provision of quality IT services.

J

K

Key Performance Indicator (KPI) - A critical measurement of the performance of essential tasks, operations, or processes within a business.

Keyword -Typically associated with paid search marketing, keywords are the terms that you place bids on. Based on your bid amount your paid search ads display when a search engine user enters a search query that matches your term.

Keyword Insertion - An advanced paid search option where the keyword that is matched to a search query is dynamically placed into the ad text where the advertiser indicates. Also called Dynamic Keyword Insertion.

Keyword Generator (KTG) - A tool in the Search Module for ChannelAdvisor Complete for harvesting new keywords.

L

Label - A way to dynamically group inventory items together.

Landing Page - The exact URL that browsers are sent to when they click on a paid search ad, also known as a Base URLor Destination URL. Note that this can differ from the Display URL shown in the paid search ad.

Latency - The number of days between a user’s visit to the site and the order. A “0” indicates that the user purchased on the same day the ad was clicked. Any other number indicates the number of days between the user’s first click on the ad and the order.

Login Prefix - A prefix to a user's login ID that identifies which account image library is used during FTP uploads. Login prefixes can be defined within Settings > Images.

Lookup List - A set of name and value pairs that are used to reference addition data or transform data in an inventory source file. Lookup lists are often used with comparison shopping feeds to provide additional data, like values for a Shopzilla condition field. Lookup lists are also used to create a list of products or SKUs that should be excluded from a feed.

N

NARU - An abbreviation for "Not a Registered User", an occurrence on eBay where a buyer or seller no longer maintains a valid account. Often occurs when a seller is terminated by eBay for various offenses.

Negative Keyword - A paid search keyword that disqualifies a search query when the keyword is present.

Non Paying Bidder Request - A request to a marketplace to seek credit for the listing or insertion fees of listings where the buyer failed to make payment (deadbeat bidder). See also NPB and cancelled sales.

No Reserve (NR) - An auction where no reserve amount has been set. The seller is willing to accept any bid as long as it meets or exceeds the opening bid.

NIB - A commonly used abbreviation for "New in Box”.

NPB - A commonly used abbreviation for non-paying bidder. See also cancelled sales and Non-Paying Bidder Request.

O

Open Listing - An active marketplace listing, where product is currently available for purchase.

OOP - A commonly used abbreviation meaning out of print, or out of production.

Order

- In Paid Search reporting, The orders column represents the number of orders placed on your Web site that resulted from the search/shopping campaign. The number of orders is a hyperlink so you can drill down to see the detail of the Orders.

- In Google Shopping, the number of orders tracked for the product.

Order ID - In Marketplaces, a unique identification number that is generated by ChannelAdvisor that is assigned to each invoice created by ChannelAdvisor .

-In Paid Search and Comparison Shopping, this order id is the unique value assigned by your site.The Order ID allows Paid Search to identify all items purchased. Clicking on the Order ID hyperlink shows the products purchased.

Order Revenue - Revenue before shipping and tax.

Original Cost - The extended cost for the individual line item. (Payment Cleared Detail Report)

Outbid - For auction listings, when a higher bid is placed the original bid is outbid.

P

Pass Through Sites - Third-party sites where no mapping is required, and instead your existing category definitions are used.

Password - A secure, or secret, value used along with a User ID to authenticate a log in online.

Payment Status - An indicator of stage of an invoice in relation to the payment. There are six different payment statuses: payment not submitted, payment submitted, payment authorized, payment in manual review, payment cleared and payment failed.

PDF - An abbreviation for Portable Document Format, a file format created by Adobe Systems. It is a universal file format that preserves the fonts, images, graphics, and layout of any source document, regardless of the application and platform used to create it. It is a required format for catalog spread or page files to be uploaded into rich media applications.

Phrase Match - A paid search option where a keyword is paired or matched to a search query when the query uses the keywords in the same order or phrase sequence as the keyword.

Pixels - A transparent image measuring one pixel by one pixel (1x1), that is used to track and transfer values to ChannelAdvisor. Order Tracking Pixels are used to capture order information for tracking purposes.

Pixel Hits - A measure of the number of visits your website receives from a particular provider. Pixel hits are recorded by ChannelAdvisor's servers.

Post - To send or post a product to a marketplace.

Posting Priority - The importance level of a classification in relation to other classifications when submitted listings to a marketplace. Defined in classification level settings.

Posting Window - The time-frame component of a schedule that defines when the schedule is to submit ads to a marketplace. The start and end times for when ads are posted.

PPC - A commonly used abbreviation for Pay Per Click, an advertising model where each click an ad receives incurs a cost to the advertiser.

Preflight - A process that analyzes uploaded PDF files to ensure that they are correctly formatted for import into in rich media applications.

Preview Button - Allows you to see what your listing will look like when it is posted to a marketplace.

Price - The unit price for the individual invoice line item.

Print Preview - A function in the All Sales View that allows the user to view printable invoices in a browser window.

Private Auction - An auction in which both the identity of the seller and the buyer is kept secret.

Program Name - The Google program where activity for this SKU was recoreded. Values for this field are Google Shopping, Product listing Ads or Product Extensions.

Promise - An entry that does not have a corresponding image on the platform and can be used by vendors or photographers as a checklist of images that need to be created and uploaded for a project

Provider - A source of inbound traffic. These are typically search engines or comparison shopping sites. For the Google Shopping report, the field will always be Google Shopping.

Proxy Bidding - For auction listings, a bid placed by software automatically on your behalf and at the lowest possible bid increment. You enter the highest amount you are willing to pay, then the software monitors the auction. Your maximum bid amount is placed only when another bidder has actually bid up to that amount. Also called Automatic Bidding.

Posting Errors - Posting errors are failed attempts to send listings to a marketplace. The Posting Errors View shows all failed listing attempts, as well as the reason for the failure.

Posting Template - A component of an Ad that contains all the marketplace pricing and option specifics for a given pricing and selling strategy. It uses template tags to allow multiple items to use a single posting strategy. See also Ads.

R

Ready to Post - Refers to an Ad that contains all the necessary data in order for it to be posted to a marketplace.

Recipe - A set of parameters including image size and quality settings which can be pre-set and recalled consistently in a URL string.

Recycling Fee - This is a fee that some retailers are required to collect for selling merchandise that will eventually become electronic waste. This fee does not apply to most transactions. Recycling fee is also known as e-waste-tax and e-waste fee.

Reference File - Any file that is used internally for reference and will not need zoom or resize media and will not be accessible outside of the platform

Relisting - The process of listing an item again, if it did not sell in the original auction. Relisting is a function supported by some marketplaces which links a previous listing of the item to a new listing in order to carry over sales history information or qualify for a fee credit on the second listing of an item.

Reserve Price - The price at which buyers must bid before a seller is obligated to sell. The reserve price is hidden from view and bidders are alerted when they have reached it. In a reserve auction, the seller typically sets two prices: the reserve and the minimum bid price.

Restock Inventory - A process where item quantity is returned to the "Available Quantity" status and is available for scheduling.

Retail Price - The original price an item would have sold through traditional sales channels to end consumers. Often the same as the Manufacturers Suggested Retail Price (MSRP).

Return on Ad Spend (ROAS) - A metric used to convey the amount of revenue that is generated for every dollar spent on marketing costs. Calculated as Revenue / Cost and expressed as a percentage or as a simple numeric value. ROAS is the inverse of ERS.

Revenue

- In Paid Search reporting, the Revenue column in reports is the total of all orders placed for a given time period.

- In Google Shopping The sum of all orders' revenue associated with the product.

Revenue Last Updated - In Paid Search reporting, this field will be populated with the exact date and time the revenue numbers were last updated. The updates are automatically run by the system and cannot be changed.

S

SaaS- Software as a Service: A software application delivery model where a software vendor develops a web-native software application and hosts and operates (either independently or through a third-party) the application for use by its customers over the Internet. Customers do not pay for owning the software itself but rather for using it. They use it through an API accessible over the Web which is often written using Web Services or REST. The term SaaS has become the industry preferred term, generally replacing the earlier terms Application Service Provider (ASP) and On-Demand. ChannelAdvisor software is SaaS.

Sales Tax Nexus - The states, counties, or locals where a seller is required to collect sales taxes.

Sales Status - A visual indication in the All Sales View indicating the current status of the buyer checkout process. Click here to learn more about sales status conditions. (This should link to a page that contains the following condition definitions.)

Checkout Status Conditions: Checkout has not been visited Checkout visited but not completed Checkout completed - The buyer has gone through the checkout system, but does not necessarily mean payment was successful. Checkout completed offline - In this case, the buyer has contacted and paid the seller directly without going through the checkout system. The seller then manually updates the status of the sale. Checkout on hold - This can happen several ways but usually because the order total has exceeded the maximum amount allowed by the seller. Checkout expired - The buyer did not complete the checkout within the time limits.

Payment Status Conditions: The payment has not been made from the buyer. Payment Submitted. - The buyer has submitted payment information, check or money order, and the payment has not been processed. In Checkout the fraud checks have been run, and the pre-auth has been made, actual payment has not been cleared. Payment Authorized. - The buyer has submitted payment and the payment has been authorized but the buyer has not actually been charged. Generally this means that the buyer's credit card has been authorized but not charged. Payment in Manual Review - The buyer has submitted payment, and the payment has been successfully processed by the payment gateway but put on hold for manual review by the seller based on rules defined by the seller. The buyer's payment should be reviewed by the recipient and either accepted or rejected and then the status of the payment updated accordingly. Payment Cleared. - The buyer has submitted payment, and the payment has been successfully processed. When processing credit cards in the checkout, this means that the actual payment request has been processed and completed at the configured payment gateway. Payment Failed. - The buyer has submitted payment, and the payment method was rejected or failed processing.

Order Shipped Status Conditions: Order not Shipped. - The seller has not yet shipped the order to the buyer. Order Shipped. - The seller has shipped the order to the buyer.

Dispute Status Conditions: Transaction Not Canceled. - The buyer purchase is not under dispute. Transaction Canceled. - The buyer purchase is under dispute, inventory has been restocked and the online checkout is disabled.

Feedback Status Conditions: Buyer to Seller: Feedback has not been left for the Seller Positive feedback has been left for the Seller Neutral feedback has been left for the Seller Negative feedback has been left for the Seller

Seller to Buyer: Feedback has not been left for the Buyer Feedback has been left for the Buyer Note: Hovering the mouse over the Positive, Negative, or Neutral icons will display the actual comments left by the buyer at the marketplace.

Safe Harbor - The name of eBay's buyer protection program.

Schedule - A predetermined and reoccurring matrix of posting times for ads. Scheduled to Post - A view that shows items that are set to post in the future.

SE - An abbreviation for Search Engine.

SearchAdvisor - The legacy name for the product now known as Search within ChannelAdvisor Complete.

SEO - Abbreviation for Search Engine Optimization or Search Engine Optimizers. The process of enhancing websites or product listings to maximize rankings within natural search results. Second Chance Offer (SCO) - An eBay feature that allows a seller to extend an offer to purchase to bidders that did not win an auction. The purchase offer is made at the "under bidders" highest bid.

Seller Cost - The amount a seller has paid or invested in an item. Cost information for a SKU is passed from a seller to ChannelAdvisor and we update the specifics of that SKU at that time. So, if your cost for a SKU changes from $10 to $8, the new cost for that SKU is reflected as $8.

We are not able to associate a specific price with specific "sets" of quantity. This means that when an item sells, we reflect the current cost of that item - which may have changed from when that quantity was updated in ChannelAdvisor.

We don't support cost averaging for the same item across multiple updates. However, if you were able to average cost in your system and update a SKU with the new "average SKU cost", we will save/update the SKU with this new cost information.

Session Revenue - The Session Revenue column displays the revenue for the given time frame for a specific Search Engine.

Session Orders - The Session Orders column displays the number of orders generated during the session in which the click also occurred. The click on the ad occurred on the same day as the order.

Setting - When referenced by Rich Media applications, a set of parameters (e.g., dimensions, quality, etc.) that define the characteristics of Media created from Source Image or Swatch records. Multiple Settings can be assigned a Group to create multiple Media records in a single step.

T

Tag - A keyword value that is used to group similar records for batch searching and actions. Often used in rich media applications.

Tax - As represented on the Payment Cleared Detail Report , this is the tax on the ENTIRE invoice--though it is listed on each invoice line item. This field is correct, but is not well-represented in the report and can easily be misunderstood. If Item A has a sales tax of $1 and Item B has a sales tax of $2, then this field, for EACH line item, will display $3 (which is $1+$2). If you added your taxes for this transaction, you would come up with $6, which is double the actual tax of $3. If you add this field, you should only add it ONCE for each invoice--do NOT add it for each invoice line item. Please contact support if you have any questions.

Template - See Feed Template.

Template Tag - Special text that allows the system to use "mail merge" technology to substitute information from a database into an e-mail, ad design (ad templates) or pricing/selling strategy (posting templates). Template Tags are identifiable by double pairs of curly brackets that surround a tag’s root value. For example, a template tag root value of TITLE would appear like this: {{TITLE}}. Template Tag root values are defined by the ChannelAdvisor software.

Title - The title of the product.

Token - An authentication and authorization element from a channel that allows third party processing of data on behalf of the user without requiring knowledge of the username or password.

Tracking Number - A unique identifying number assigned by shipping carriers that allows the buyer and seller to follow the progress of an item that has been shipped.

Total Orders - In Paid Search Reporting, the number of orders generated from clicks on days prior to the date the report was generated as well as orders created on the day of report.

Total Revenue - The revenue generated from clicks during the days session as well as revenue created from clicks that originated on previous dates. In this instance the first click may have occurred on days prior to the day of the report.

Total Revenue Share (TRS) - A measure of the profitability of an item including the product cost and marketing cost. TRS is equal to ( Marketing Cost + Product Cost ) / Revenue, expressed as a percentage. TRS will indicate the total percentage of your revenue that is absorbed by product cost and marketing cost. See also ERS.

Tracking ID - the unique trackingID in ChannelAdvisor associated with a SKU at a provider.

TSV File Format - An abbreviated term for a Tab Separated Value file format. A file type created in a spreadsheet in which each value is separated by a tab. The ChannelAdvisor inventory upload processes require spreadsheets to be in a TSV format.

U

UI - An abbreviated term for User Interface, which refers to the graphical interface that users interact with when using the ChannelAdvisor software.

Unit Cost - The unit cost for an individual item.

Unpaid Item (UPI) - Items sold on eBay that were never paid for. eBay provides a process where sellers file information about UPI’ s to recover final value fees associated with the unpaid sale. ChannelAdvisor Complete can be used to automate the eBay Unpaid Items process.

URL - An abbreviation for Uniform Resource Locator, which specifies the web address or location of a web page on the world wide web.

User ID - A screen name used by a person to identify one's self on an online Web site.

User Permissions - Refers to the set of permissions that are associated with each software user within an account, whereby users are granted access to one or more modules within an account. Within ChannelAdvisor, these permissions levels are designated by the account administrator within the Account Administration module.

Up Selling - A practice where a seller offers additional or complimentary items to buyers in order to increase the total sale during a purchase. These items are often related. For example if a buyer purchases a laptop, an up-sell would be for the carrying bag as well.

Up-Sell Relationship - An item association within ChannelAdvisor, where specific additional items are promoted when a certain initial item is purchased.

W

Warehouse Location Number - A data value that indicates where an item is located within a warehouse.

Winning Bidder - The auction participant who had the highest bid for an item at the time the auction ended.

Withdraw Sale - A function that allows a seller to cancel any bids and close a listing prior to its scheduled close date and time.

WYSIWYG - An acronym for What You See Is What You Get, which references systems that allow users to edit to web pages with a user-friendly graphical interface that enables formatting changes with HTML to be made easily. The WYSIWYG display will be very similar to the final product since when the edits are published.