Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Marketing Articles: Social Media

Access thousands of our social media online marketing resources here. Select any of the popular topics below to narrow your search.
Get unlimited access to all of our exclusive marketing resources. Go PRO Today

Get unlimited access to all of our exclusive marketing resources

Facebook's war on engagement bait; Amazon just trademarked AmazonTube; Snapchat is teens' favorite; Twitter makes business direct messaging more personal; make your own Snapchat Lenses; 2018 marketing predictions from LinkedIn; much more... more

How many hashtags and emojis, and number of characters—and what message types—should you be using for your social media posts? Today's infographic answers those questions about best-performing posts on six top social media platforms. more

Why is it that some brands seem to achieve success with social advertising, whereas others struggle to find the right formula? Read on for five secrets from Facebook marketing pros to learn how your Facebook ads can have real impact on your bottom line. more

This infographic walks you through the step-by-step process of creating Instagram Stories for your business and highlights some of the additional features of the platform you can use to encourage even more views and engagement. more

When you have strong thought leadership content, you want to get it in front of the right audience. Twitter can be a helpful channel when it comes to reaching not just readers, but also influencers who can help create more conversations around your content and your brand. more

Video is ever changing—from '90s video clips on MTV to vanishing Snapchat Stories—and the platform that airs the content helps shape and refine both video and how it's used. So when you're considering using video in your next social media marketing campaign, also consider this advice. more

By testing various creative treatments, prioritizing the role creative plays in ads, and choosing the right tools for ad creation, marketers can do more of what they do best: offer creative solutions to their customers and prospects. more

Looking for something new for your social media program? Today's infographic offers nine trends you can expect to see in the coming year. Check them out to stay ahead of competitors and keep your followers engaged. more

Brand-specific hashtags in your Tweets can be helpful, but it's also important to use trending hashtags. Each day of the week comes with its own commonly used hashtags, and your brand can get in on the action. more

Fortune 500 companies are increasingly using visual social networks such as Instagram, YouTube, and Snapchat, according to recent research conducted by Nora Ganim Barnes and Shannen Pavao at The Center for Marketing Research, University of Massachusetts, Dartmouth. more

Facebook courts video creators away from YouTube; Google's new social search feature; Facebook tests total VR experiences in News Feeds; social selling on LinkedIn; where social video's going in 2018; podcast listeners could be your next influencers; more! more

Direct marketing not only has a place in modern marketing campaigns still but also pairs well with other marketing channels, according to today's infographic. Direct marketing can help you create a multichannel experience for your buyers. more

Marketers and retailers have a huge opportunity on social media during the holidays. Being prepared for the holiday rush is a huge advantage, but some brands can easily fall behind this hectic time of year. Stay ahead of the competition with these seven key steps. more

Those who consistently score likes, comments, and engagement with their Instagram posts aren't doing so by accident. By understanding the ins and outs of Instagram's most popular types of posts, you can fine-tune your own content strategy. more

Instagram remains popular, yet the social platform is still something of a mystery for many marketers. To learn how to set up and use your brand's Instagram account to gain followers and engagement, check out the tips in today's infographic. more

Twitter doubles tweet character limit (and the surprising result); new features for brands in Messenger 2.2; Facebook's polls for users and pages; Snap looks to algorithmic feed to solve its problems; Twitter's ad subscription service for small businesses... more