NYC® Free-Refill-On-Us™

I know and recognize the NYC brand and logo, but only when enlarged did I see the “Free Refill On Us™” tag line. Might it help sales to the ignorant like me if the proposition was made more directly? I do like the fact that NYC as a brand builds its image vaguely on a NYC Subway Token design. Even though I am not from New York, nor ride the subways, I get an edgy, urban New York vibe from logo design. Just do not confuse this NYC brand with the famous NYC Condom® brand. CLICK the thumbnail for a view of the merchandise.

This blog is a pictorial inventory of unique or otherwise interesting small-scale fixtures seen across the entire range of retailing. Just as a city-scape is built up of individual bricks, beams and boards, so a store is constructed of many small-scale fixtures that combine to help create the selling-floor environment. Many of these small elements are unsung heroes in creating an effective, functional, appealing merchandising space for goods.