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Segmentation & Campaign Management

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SAP Hybris Segmentation & Campaign Management

Segment And Deliver Personalized Experiences Based On Real-Time Data

What is Segmentation & Campaign Management?

Campaigns can no longer be created so that it caters to a general audience. Customers want a personalized experience and your company’s campaigns should match that demand. Personalized and targeted experiences are what will keep your customers engaged and coming back for more. Unfortunately, what businesses currently lack is a solution that lets them identify the correct target audience and personalize content for them. Often times, there is so much data stored in different systems, many companies don’t even know where to begin sorting through that information, much less creating a personalized campaign. With SAP Hybris Marketing Cloud, however, you can easily segment and deliver engaging content to your customers’ preferred channel.

One of the features of SAP Hybris Marketing Cloud is Segmentation & Campaign Management. This solution allows your company to provide different audiences unique experiences all while gaining more insights about them. Segmentation & Campaign Management has tools that lets you analyze and utilize data in real-time which allows your company to immediately respond to your customer’s actions. Next, that data is used to enhance customer profiles as well as your key performance indicators. In turn, this will help improve your next campaigns.

Features

Segmentation tool – sift through a high volume of data, analyze the data, and pick specific groups

Intrigo’s in-depth knowledge and their expertise in SAP made for an effective implementation of our business system. Their commitment and focus to making us successful makes Intrigo a key partner for Aptina.

Joe Passarello

CFO, Aptina Imaging

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IT DIRECTOR, FOX

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Intrigo not only delivered experienced resources with the right skill set, but provided us with a dedicated core team and the flexibility to scale. They have shown sound business knowledge and understanding of critical processes, which has enabled us to take our business to the next level.