MediaShift and Panasonic Partner to Create New In-Flight WiFi Revenue
Opportunities for Airlines

Advertisers Can Reach Engaged and Qualified In-Flight Travelers

April 08, 2014 02:56 PM Eastern Daylight Time

NEWPORT BEACH, Calif.--(BUSINESS WIRE)--MediaShift, Inc. (OTCBB: MSHF), a next-generation digital advertising
technology company, today announced a partnership with Panasonic
Avionics, the world’s leading supplier of in-flight entertainment and
communication systems, to launch a new WiFi ad platform that generates
an ancillary stream of revenue for airlines and that enables brands to
reach travelers while in-flight.

Panasonic is utilizing MediaShift’s patented technology to launch
AdConnect, a pioneering addition to Panasonic Avionics portfolio of
OneMedia Advertising Solutions. AdConnect offers a unique opportunity
for airlines to generate advertising revenue throughout the entire
duration of an in-flight WiFi session, even after a passenger leaves the
airline portal and begins to surf the Web.

MediaShift’s Monetization Platform (MMP) is enabling Panasonic and its
airline partners to generate ad revenue by introducing a variety of ad
products within a user’s internet WiFi session. Selected ad campaigns
will appear within any web page a passenger visits. AdConnect will
capitalize on MediaShift’s technology to deliver precise and pinpointed
targeting of customer segments. MediaShift’s MMP technology is currently
being deployed at over 5,000 hotels in North America and many of the
largest U.S. airport WiFi networks.

Through AdConnect, brands can now target and remarket to the
highly-desirable in-flight travel audience throughout the entire
browsing session. Brands are seamlessly integrated into a user
experience through sponsorship and native advertising opportunities.
Whether on a laptop, tablet, or smartphone, the AdConnect platform opens
the way for premium brands to engage captive airlines passenger
audiences.

“Our decision to partner with Panasonic Avionics, the leader in
delivering IFEC solutions to the in-flight market was easy. We are
excited to have the opportunity to integrate our patented WiFi ad
platform with world-class Panasonic solutions,” said David Grant, chief
executive officer of MediaShift. “The AdConnect solution powered by
MediaShift offers advertisers a tremendous opportunity to reach a highly
qualified audience across any device.”

“We are committed to helping our airlines partners extract maximum value
from investments they’ve made in our in-flight entertainment and
communications solutions. By deploying the AdConnect service, we are
able to provide a more personalized experience to passengers, and
generate more revenue for our customers,” said Paul Margis, president
and chief executive officer of Panasonic Avionics.

AdConnect will be available to airlines that have selected Panasonic’s
Global Communications Services. The technology will be available
immediately for North America with other regions of the world coming
online shortly thereafter.

Initial technology integration activities are limited to the ground
integration efforts within Panasonic Global Communications Services,
ground network infrastructure. This reduces the complexities of
deploying software within the aircraft environment, and avoids the need
for Acceptance Test Procedures (ATP), and supports a faster time to
market for the solution.

MediaShift is a next-generation digital ad tech company that monetizes
WiFi networks and web publishing sites, while offering advertisers
access to one of the fastest growing audience platforms targeting
on-the-go consumers. Our patented ad platform is the first in the
industry to monetize WiFi networks with advertising at both sign-in and
in-session. Advertisers can engage our captive on-the-go audience across
multiple devices, through videos, app downloads, lead capture, and other
sponsored opportunities, while leveraging our proprietary first-party
data to reach highly targeted customer segments. For more information,
please visit www.mediashift.com.

About Panasonic Avionics Corporation

Panasonic Avionics Corporation is the world’s leading supplier of
in-flight entertainment and communication systems. The company’s
best-in-class solutions, supported by professional maintenance services,
fully integrate with the cabin enabling airlines to deliver the ultimate
travel experiences with a rich variety of entertainment choices,
resulting in improved quality communication systems and solutions,
reduced time-to-market and lower overall costs.

Established in 1979, Panasonic Avionics Corporation, a U.S. corporation,
is a subsidiary of Panasonic Corporation of North America, the principal
North American subsidiary of Panasonic Corporation. Headquartered in
Lake Forest, California, with over 3,100 employees and operations in 80
locations worldwide, it serves over 200 customers worldwide and provides
IFEC systems on over 3,700 aircraft. For additional information, please
visit www.panasonic.aero.

Forward-Looking Statements

This press release contains statements constituting "forward-looking
statements" within the meaning of Section 27A of the Securities Act of
1933 and Section 21E of the Exchange Act that are intended to qualify
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uncertainties that are often difficult to predict, are beyond our
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expectations. Factors that could cause our results to differ materially
from those described include, but are not limited to the Factors that
could cause our results to differ materially from those described
include, but are not limited to the ability to successfully launch
AdConnect, the pace of adoption of our technology and the effects on our
business of existing and new regulatory requirements. For a discussion
of the most significant risks and uncertainties associated with the
Company’s business, please review our filings with the SEC, including
our Annual Report on Form 10-K for the year ended December 31, 2012. You
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