Consider this: Analyst Mary Meeker of Morgan Stanley predicts that 2014 will see mobile access to the Internet surpass access on desktop computers and laptops.

Study these statistics:

More than 40,000,000 Americans check email on their mobile phones

Eighty million-plus have email-enabled mobile phones

50% of mobile users email from their devices in any given month

These behaviors are seismic for organizational communicators. This is why you should invest in Shel Holtz’s new interactive course, “Communications and the Mobile Revolution.”

Holtz has studied communication technical advances for 35 years— and predicted with amazing accuracy the effects of those advances on business communications.

Shel was one of the first to insist on the business transformational power of podcasting, blogging, social networking, micro-sites, live-streaming video, social sites, online consumer communities, internal collaborative networks, content management systems, powerful internal search engines, and dozens of other trends.

That’s why communicators should pay attention when Shel says that mobile will surpass all of them in its power over business communication.

A fact that may surprise you: Mobile click-through rates are 31% higher than rates on desktop search ads.

Just reflect on the following new “Laws of Communications.”

McGuire’s First Law of Mobility: The value of any product or service increases with its mobility.

Holtz’s Second Law of Mobility: The value of products and services your company offers employees and customers will skyrocket if you offer them in mobile form.

In other words, Holtz’s law applies double to information employees get from internal communications. Facts, rules, stories, alerts, notices become much more valuable on a smartphone in the employee’s hand. Why? Workers can look at them while waiting in line at the grocery store.

People think highly of a company that provides an app supporting their customer’s needs. Yet most companies still view mobile as an after-thought.

Is your company hanging back? Are you?

Holtz’s Third Law of Mobility: Mobility is the convergence of pretty much everything in communications. Here’s what smartphones and tablets have replaced:

Replaced

Stand-alone e-readers

Daily newspaper

Pocket digital cameras

Pocket foreign language dictionaries

Scanners

Bank ATMs

GPS devices

Road maps

Reporter’s notebook

Voice recorder

Hand-written grocery lists

Radio

Paper comics

Paper receipt file

Partially replaced

Television

Business cards

Headed to replacement

Credit cards

Debit cards

Drivers’ licenses

Other forms of ID

Laptop computers

Shel shows you how your employees will find content at work in the near future, like:

QR code tags and barcodes

Augmented reality

Near-field communication (NFC) chips

Real-time sharing

Location capabilities

Customized content channels

Games and gamification

But the most important reason communicators must begin to think how mobile employee communications will work: Employee mobile communications is already here. And it’s faster than old channels like voice mail. Much faster.

Workers began texting on the job to solve work problems. Supervisors have joined in, because it’s far more efficient on the production line.

Now, the burden to change is on you, the internal communicator.

Take the initiative. Listen to Holtz’ path-breaking course, “Communication and the Mobile Revolution.” It may re-make your job. Or save it.

Still not convinced that mobile belongs in your internal comms strategy?

People LOVE companies that provide apps for customer service (Your employees will love having work apps on their smartphones)

Mobile makes your editorial content like video, instructions, reports, training and memos much more accessible (thus more valuable) to employees

Shel sees mobile as a once-in-a-generation chance for communicators to regain lost ground, to grab a “seat at the table,” to force corporate leaders to take them seriously, to put themselves on a par with operations, legal, HR, and finance.

Holtz shows step-by-step how to introduce mobile in your company—and make it stick:

The three steps you must take before you audit or supply employees with mobile devices

The 2 audits that are absolute musts if mobile is to be successful

Why the bottom-up adoption process guarantees mobile adoption will take

The six steps of every good technology audit

The advantages and drawbacks of BYOD (bring your own [mobile] device) to work

How a corporate Center of Excellence can speed up adoption of mobile

The five important corporate needs a mobile-enabling Center of Excellence must fulfill

Get Holtz’ interactive course now watch it once, take notes, and you’ll be ready to mobilize.