Lamborghini swore they would never do an SUV. They brushed off rumor after rumor to the contrary. They even showed other concepts to throw people off the scent. But apparently, all their statements were a smokescreen because the newest Lamborghini is here . . . and it’s an SUV. Following in the footsteps of Porsche and every other luxury manufacturer, Lamborghini just released their very own luxury SUV, the Urus. Well, they released an SUV again, that is.

Although the Urus is a shock for those expecting another supercar debut, SUVs are not new for Lamborghinis. From 1986-1993 Lamborghini produced the LM002. Originally, the LM002 was produced as a military vehicle. However, after losing the account to AM General (also known as the producers of the H1), Lamborghini sold the truck to Sheiks, movie stars, and mental ward occupants.

The Urus is not related to the LM002 in the slightest, however. The LM002 was the right kind of crazy. It had a Countach engine, was barely drivable, and was a classic example of Italian lunacy at its finest. The Urus cannot afford such eccentrics. The LM002 was built with product first, business plan later procedure. The LM002 probably didn’t make any money but was just an expensive marketing campaign for the poorly managed Lamborghini at the time. But the Germans own Lamborghini now, and they don’t take kindly too the “all play and no work” mentality; just look at the friction between them and Greece, for example. So the Urus has been designed to produce profit as well as power figures.