advertiisng

Last year was the worst on record for the U.S. newspaper industry. Total advertising revenues (both print and online) declined 16.6 percent to $37.85 billion, according to the latest figures from the Newspaper Association of America. That is $7.5 billion less than in 2007. Print advertising alone declined 17.7. Classifieds were down 29.7 percent. And even online advertising was down… Read More

The advertising situation at the New York Times is not getting any better. Today, the company released its fourth quarter earnings. Total advertising revenues were down 13.1 percent in the quarter to $1.8 billion. Of that, its total Internet advertising revenues (from NYTimes.com, Boston.com, and About.com primarily) was only $$81.9 million, down 3.5 percent.
Internet advertising only… Read More