The Foodie Generation

Turow suggests that, thanks in large part to technology, food is playing a bigger role in the lives of Millennials than it did for any other generation. Millennials like to try new foods, make new foods, and just as importantly let everyone know that they are trying and making new foods.

She believes there are significant societal and marketing ramifications associated with this trend. Consumers are beginning to have higher expectations for restaurant chains and food manufacturers (note Chipotle’s branding, which focuses on buying all-organic produce).

What do you think? Will Instagram and Facebook change the way America eats in the future?

Newer Post

Older Post

Stay informed

We author a quarterly email documenting market research trends, including our own thoughts and perspectives.