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It has been my pleasure to be part of DES 2016 Madrid and part of Salesforce Essentials 2016 Madrid, and Barcelona – That was a fun part of May / June this year, and the best of it is not just being in front of an audience to talk about what you have achieved so far and how great the products you are reviewing are, but the best is the journey where you learn and achieve something to talk about.

Becoming and advocate is not an easy path, it is about mastering at a product, service, tool, knowledge area…, so people listen how they can ease their journey thanks to your expertise. But expertise does not come easy. Before and while achieved (or sort of), it is the time to learn, watch, listen and re-imagine what is possible. Yes, spend a huge amount of hours digging the Internet, being curious and thinking out of the box.

How does your organization learn to improve its campaigns, strategies, programs, and events?

This is the main topic of Beth Kanter blog post that you will find below. It is not about the data that organizations collect, but on how to turn all the information into actionable changes – Tweet it!

The data has to be analyzed and reported, but after all, what are the next steps? How do you turn that relevant information into innovation? Here is Beth’s process: