JORDAN

BLACK CAT

When Tinker Hatfield designed the AJXIII, he was inspired by watching Michael Jordan’s play – It reminded him of a Black Cat.

He had a graceful & powerful style on court, but could strike unexpectedly in ferocious ways.

Working with the Jordan Brand Design team, we were briefed to create a living, breathing CGI Black Cat to be used as a series of retail key visuals as well as an ambient retail animation to mark the launch of the new Jordan AJXXXI Black Cat.