The ultimate cost reduction is eliminating atoms entirely and dealing only in bits.

Chris Anderson

The Web is the ultimate marketplace of ideas, governed by the laws of big numbers.

Chris Anderson

Never underestimate the power of a million amateurs with keys to the factory.

Chris Anderson

Talent is not universal but it is widely spread: Give enough people the capacity to create, and inevitably gems will emerge.

Chris Anderson

A Long Tail is just culture unfiltered by economic scarcity.

Chris Anderson

In an era without the constraints of physical shelf space and other bottlenecks of distributions, narrowly targeted goods and services can be as economically attractive as mainstream fare.

Chris Anderson

For the first time in history, hits and niches are on equal economic footing, both just entries in a database called up on demand, both equally worthy of being carried. Suddenly, popularity no longer has a monopoly on profitability.