Engagement Online

Ajax McKerral

2013-10-08T14:48:07+00:00

I recently delivered a talk to The Executive Connection about online engagement. The talk focussed on how people use and read websites and how to best optimise your website to create a better user experience.

I recently delivered a talk to The Executive Connection about online engagement. The talk focussed on how people use and read websites and how to best optimise your website to create a better user experience.

Some of the key points that were discussed are:

How long do people spend on your web pages?

The answer is “not very long”

You usually have about 10-20 seconds, but more often it’s more like 5 seconds to grab a visitor’s attention. However if you can provide clear value and bold calls to action, you can increase your chances of holding a visitor’s attention.

Reading Gravity

What does a 15th Century Printer have to do with the Internet?

What does a 15th century printer have to do with the internet?

Johannes Gutenberg – inventor of the Printing Press created a design philosophy that maps out how readers view a page. It is as relevant to print in the 15th Century as it is to your web pages. People look at the top left of your page, then move to the top right, then the bottom right. This is where your call to action should be. People don’t really look at the bottom left corner of the screen, but it is a good place to put an image, or a video, that is important but not essential for evoking that precious action you want from your visitor.

UI Design by the Gutenberg Rule

Eyetracking web usability studies

It is also very important to take into account how people read your website. The unfortunate fact is that people don’t read, they scan. And in fact, they only really pay attention to what appears “above the fold” that is – when the page first loads (on desktop devices).

And they will navigate away if you don’t create a clear value proposition for them in the first couple of headings and paragraphs.

Calls to action

A “call to action” is a link that invites a user to take an action. Ideally these should be bold high contrast buttons to stand out against the rest of the page. They should also be in the optimal position in the “Terminal Area” on the page (bottom right).

To get your users to engage with you and your business – you need them to:

Responsive Design

Responsive design is the latest way to design websites. In responsive design all the elements on the webpage resize and reposition themselves in response to the screen width of the device that is viewing the site.

This means that you no longer need to create one site for desktop, and one site for mobile. You can design a single site that works across multiple devices.

This saves you time and money as there are less websites to write, maintain and code for.

Nuttify Benefits

You have freedom

We build on the most popular web publishing platform ever. It’s called WordPress, and is serving more websites than any other content management system on the planet.

Increase sales

By making it easy to purchase through your website you can dramatically increase sales

Make contacting you easier

By providing a touchable phone number in your header we make it easy for customers to contact you from their smart phones. By providing an easy to use online sales system, we give you the tools to increase your profits.

You are in control

You’ve got full control over the content on your site, from any internet ready device 24/7. You will feel confident that you can edit your site without fear of breaking it.

Give people what they want

When someone lands on your website they want to know that they are in the right place and you can solve their problem.

Know the enemy and know yourself;in a hundred battles you will never be in peril. Sun Tsu: The Art of War

Friendly Squirrels

Squirrels are very sociable animals. Be friendly to us. We won't bite.