Description:

From Aunt Jemima and Uncle Ben to the Jolly Green Giant and Ronald McDonald, corporate icons sell billions of dollars' worth of products. But only one of them was ever a real person--Colonel Sanders of Kentucky Fried Chicken/KFC. From a 1930s roadside café in Corbin, Kentucky, Harland Sanders launched a fried chicken business that now circles the globe, serving "finger lickin' good" chicken to more than twelve million people every day. But to get there, he had to give up control of his company and even his own image, becoming a mere symbol to people today who don't know that Colonel Sanders was a very real human being. This book tells his story--the story of a dirt-poor striver with… unlimited ambition who personified the American Dream.Acclaimed cultural historian Josh Ozersky defines the American Dream as being able to transcend your roots and create yourself as you see fit. Harland Sanders did exactly that. Forced at age ten to go to work to help support his widowed mother and sisters, he failed at job after job until he went into business for himself as a gas station/café/motel owner and finally achieved a comfortable, middle-class life. But then the interstate bypassed his business and, at sixty-five, Sanders went broke again. Packing his car with a pressure cooker and his secret blend of eleven herbs and spices, he began peddling the recipe for "Colonel Sanders' Kentucky Fried Chicken" to small-town diners in exchange for a nickel for each chicken they sold. Ozersky traces the rise of Kentucky Fried Chicken from this unlikely beginning, telling the dramatic story of Sanders' self-transformation into "The Colonel," his truculent relationship with KFC management as their often-disregarded goodwill ambassador, and his equally turbulent afterlife as the world's most recognizable commercial icon.

Elizabeth P. Benson has published numerous articles, monographs, and catalogue descriptions on the Moche. For many years, she worked with the Robert Woods Bliss Collection of Pre-Columbian Art, first at the National Gallery of Art and then at Dumbarton Oaks, where she installed the collection and established the pre-Columbian publication and fellowship programs. She has also lectured widely and has taught at American University, the Catholic University of America, Columbia University, and the University of Texas at Austin.Josh Ozersky is a James Beard Award-winning food writer and cultural historian, the author most recently of The Hamburger: A History. He writes on society and food for… Time magazine and has written frequently for New York Magazine, the New York Times, Saveur, and numerous other publications. Among his other books are Archie Bunker's America: TV in an Era of Change, 1968-1978 and Meat Me in Manhattan: A Carnivore's Guide to Manhattan.

Acknowledgments

Introduction: How to Become an Icon

"It Looks Like You'll Never Amount to Anything"

The Coming of the Colonel

Kentucky Fried Chicken Inc

Barbarians at the Gate

Aftermath of the American Dream

Notes

Index

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