120 days before Tijuana’s 120th anniversary (on July 11th), the Tijuana Convention and Visitors Bureau (COTUCO) is announcing a new campaign: “120 Things To Do in Tijuana”. Starting Saturday, March 14th in Tijuana, and Monday, March 16th in San Diego, COTUCO will begin distribution of 5,000 full-color calendars and launch a new website to highlight some of Tijuana’s most-scenic tourism destinations, upcoming events, and give visitors a fun list of 120 “things-to-do” in TJ – the second-largest city on the West Coast of North America.

Tijuana, Baja California, March 11, 2009 – Have you ever had your picture taken with one of Tijuana’s famous zebra-donkeys? Or tried the tasty tamarind martini at Cheripan restaurant in TJ? Or bought a piñata in Tijuana’s traditional market, Mercado Hidalgo? Well, if you have, you’re on your way to completing a new list of “120 Things To Do In Tijuana” being unveiled this Saturday, March 14th, by the Tijuana Convention and Visitors Bureau (COTUCO) in an attractive, 10-month calendar, and the launch of their new, interactive tourism website: www.120ThingsToDoInTijuana.org.

Saturday’s event begins a 120 day countdown until Tijuana’s 120th Anniversary on July 11, 2009 – an accomplishment for a city that has grown to have the second-largest population on the West Coast of North America, after Los Angeles. “There are so many wonderful things that visitors can do in our city, particularly in the safe, Downtown Tourist District. Visitors have been enjoying the great food, culture, shopping, and entertainment in Tijuana for over one-hundred

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years, and with 2008 behind us, our list of ‘120 Things To Do In Tijuana’ is meant to give our friends from Southern California and the rest of the world a starting point to explore Tijuana,” said Ana Alicia Meneses, President of COTUCO. “Not only is the calendar a lovely addition to any home or office, but the new website also gives people a chance to upload their own pictures and stories about their visits to our City.”

The special 10-month calendar includes full-color photographs of some of Tijuana’s most notable tourist destinations, as well as U.S. and Mexican holidays, important tourist information, a map, a list of events, a countdown to Tijuana’s 120th Anniversary, and an initial list of 120 “things to do” – from bullfights to wrestling matches, from high-end art exhibitions to duty-free shopping, from casinos to cafes, or dozens of some of the best food, drinks, and dessert options in the U.S.-Mexico border region. “We want to show people how Tijuana is growing, and invite visitors to come and experience, or re-experience, its fun side, as well as our hospitality, cultural and culinary offerings,” states José Avelar, Vice President of COTUCO.

Saturday’s launch will take place at 11 a.m. in front of the recently renovated Jai Alai Palace along Avenida Revolución, and will feature the Mexicoach City Tour bus as well as Tijuana’s famous zebra-donkey. Speakers will include Ms. Meneses and representatives of Tijuana’s city government, with copies of the “120 Things To Do In Tijuana” calendar to be distributed to the public. The following Monday, March 16, a San Diego-based launch will take place at 11 a.m. at the office of the Mexican Consulate in San Diego, attended by Tijuana tourism officials and Consul General Maria de los Remedios Gómez Arnau.

The Tijuana Convention and Visitors Bureau and U.S. Border Authorities remind visitors to Tijuana to bring a copy of their birth certificate plus a driver’s license, or a passport, to ease northbound border inspections.