This Lil' Shit Can Save Your Life —

AECC (Spanish Cancer Association) discovered a simple test to detect and prevent early bowel cancer, a milestone that deserved to be shared with everyone. The only problem... it was about stool testing!

There's no shitty brief, and we came up with the idea of giving a voice to the real experts. The cutie whatsapp emoji played the leading role in a Gold Efi award-winning campaign that reached more than a million views on YouTube with a slight media budget.

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