Niche Marketing Definition

Main menu

Post navigation

Sales Jobs In Phoenix Az

The Biggest Lies Auto Dealers Make

Deception is everywhere and phonies are scattered all over the land. This is the reason why each one should be cautious in both their transactions and decisions. This fact is also true in purchasing automobiles. Though most of the auto dealers are honest, there are some details that every purchaser should watch out for.

When honesty and integrity are made issues, surveys divulge that auto dealer’s knuckles scrape the bottom of the barrel along with other politicians, telemarketers and insurance agents. Auto industry is riddled with liars and crooks.

Deception is almost always linked to marketing and this is said to be an activity that most people identify with a grain of salt. According to some, life is a sales game and to win it over, every strategy must be made – whether it is good, tolerable or awful. Several profit-oriented companies make profits by promoting their products and services as better than their rivals, regardless of their truthfulness.

Why do auto dealers have such dire reputations? According to analysts, the reputation is triggered by the fact that most people have their cars as their greatest single purchase other than a dwelling. Negotiable value mated to a wide- variety of options makes every one careful about trickery. The cautiousness is far higher than if a brand of apparel or food failed to live up to consumer’s expectations.

There are a lot of maverick salespersons in the business industry. But in the auto industry itself, a dealer of K&N cold air intake would less likely feel the impact of hesitation than auto dealers. These crooked salespersons are thorns that bring down auto industry’s reputation to the detriment of honest individuals in the industry.

Dealership owners usually keep these maverick salespersons because they are usually seated atop the sales charts. Businessmen are saying that though reputation is one significant thing, business is still business. Unless the situation would generate a legal action, most businessmen will not avoid a goose that lays golden eggs.

Among the most common lies include price packing. In this situation, the salesman agrees with a purchaser on a particular price. Afterwards, he ‘packs’ additional hundreds of dollars onto the final bill. This is done by including finance charges to a few more dollars per month than what is required. Unfortunately, only the most astute purchasers get to notice this shrewd scheme.

Another lie is dubbed as the bill-padder or the excessive labor fees in regard to pre-delivery work like those involving larger wheels, audio system upgrades, and the like. This is easily disguised by adding several folds of dollar per month to the final charge. Aside from this, auto dealers also employ several white lies as anyone else.

The industry has its slice of shady character, same with other industries. However, various industries are swarmed by different types of people – people of character, people of integrity, people of faith and those belonging to the negative types.

According to some dealers, it is quite unfair to dub them as liars, crooks, or fraudulent doers when they are doing an honest business. They added that selling cars is a great way of earning honest income. “Profit,” said Stephen Smith, Lexus auto dealer, “is not an option, but an objective in any business and that holds true in my industry. It is as fair for an auto dealership and an auto salesperson to make a profit as it is fair to make a profit in any other form of business. There are good people in the auto industry and I am one of them!”Given her background on cars as an auto insurance director, Lauren Woods finds the world of cars to be constantly changing. you can visitK & N Cold Air Intakefor more information.