Nowadays celebrity endorsement has become a popular marketing technique in the non-profit
sector. However, there is still a degree of light and shade as regards the determinants of the
effectiveness...

We used the Narcissistic Personality Inventory (NPI) to assess the degree of narcissism among
celebrities. Results indicate that celebrities are signiWcantly more narcissistic than MBA students and
...

Academic inquiry into celebrity culture has traditionally exhibited a bit of terror: the
sheer power of celebrities to move and change the world, current events, political votes,
and fundraising cam...