Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

Flows in Denmark

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Executive Summary

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TRENDS

The number of inbound arrivals into Denmark increased by 2% in 2017. This increase was mainly driven by enduring interest in the country as a destination among German tourists and growth in arrivals from China and India. Economic improvements and rising awareness of Denmark’s attractions in other European countries also bolstered growth in inbound arrivals.

PROSPECTS

The total number of inbound arrivals to Denmark is expected to grow at a CAGR of 3% over the forecast period. Over 2016- 2017, Ryanair opened several new routes to Copenhagen Airport, including from Seville and Valencia in Spain, Pescara in Italy, Thessaloniki in Greece and Zadar in Croatia. This should help to drive growth in inbound arrivals towards 2022. At the same time, the increased focus of VisitDenmark on marketing the country as a destination via Chinese news media, social media and bloggers should continue to support healthy growth in arrivals from China. As Chinese tourists become more experienced travellers, it is possible that some will look beyond more popular destinations like Copenhagen and start to explore other regions of Denmark. One potential threat to growth in inbound arrivals to Denmark is that unfavourable economic conditions in source markets could have a negative impact on travel spending by citizens of those countries.

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