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Personalization

Many websites and online shops are using the Christmas time to generate huge revenues. During this time, it is very important to offer as individual offers as possible. Nowadays buyers expect to get special Christmas offers, simply because most online shops provide specials.

Here are 6 simple but very efficient examples of specific personalized Christmas sales activities, which could also make sense for your website or online shop.

Many of our customers ask us to adapt the design of their recommendation widgets. Normally they are using carousels to display their recommended items. We do this for free, but often have to explain what the rules of a perfect recommendations design supporting the conversion rate of the recommendations are.

Personalization techniques are trending these days and experts predict, that businesses will increase their profit by up to 15 % in a few years with the help of smart personalization. So let us take a short, highly subjective look into the near future of how personalization will look like in 2025.

In lots of articles on the web about recommendation engines the terms Personalization and Recommendations are used equivalent whereas they are definitely not.
This blog post will shed some light on the difference between recommendations and personalization and how to distinguish both.

ChrisThe Difference Between Recommendations and Personalization10.24.2018

Many online shops are also offering a blog to generate SEO traffic and inform their customers of interesting updates. Blogs are a great way to make an online shop feel more human and up-to-date when updated regularly. But as shop owner the main goal of a blog is of course to bring traffic back to the online shop and also convert blog visitors to online shop customers.

Therefore here are the 5 reasons why you should offer automated product recommendations in an online shop blog.

The power of 404 pages is often underestimated. “Not found” pages are of course not the #1 conversion generation pages, but you should really invest some thoughts in creating reasonable 404 pages instead of displaying a standard “Ooops, we’re sorry.”. Help your lost visitors on your 404 page. Here are the 6 reasons why you should do that and offer automated recommendations on these pages.

PrestaShop is one of the world’s most popular E-Commerce platforms with a growing international community. Currently, it is used by more than 270,000 eCommerce retailers. With just one click, all of them can now offer our personalized product recommendations to their customers. The installation of the Recolize module takes place directly in the PrestaShop Back Office.