Five reasons to use text analytics

I just started writing a blog for AllAnalytics, focusing on advanced analytics. My first posting outlines five use cases for text analytics. These include voice of the customer, fraud, warranty analysis, lead generation, and customer service routing. Check it out.

Of course there are many more use cases for text analytics. On the horizontal solutions front these include enhancing search, survey analysis and eDiscovery. The list is huge on the vertical side including medical analysis, other scientific research, government intelligence, and the list goes on.

If you want to learn more about text analytics, please join me for my webinar on Best Practices for Text Analytics this Thursday, April 29th, at 2pm ET. You can register here