Z promotion & designPublic Relations as a Part of Your Marketing Plan

Many people consider Public Relations “free advertising,” but
there is much more to PR than that. A successful PR campaign
takes time, money, skillful message development (often entailing
a full press packet), and a number of follow-up phone calls. It
is important to remember that Public Relations is just as much
your “relationship” with the media as it is the “news event”
itself, and it should be part of your overall marketing plan as
another means to increase brand awareness and further develop
your identity.

One benefit of a good Public Relations program is that it
provides an opportunity to acquire a third party validation or
endorsement for your business. In the eyes of the consumer, this
can easily have equal if not greater impact than an
advertisement, meanwhile you become known to editors and news
directors as an “industry expert” on whom they can rely to
enhance future stories.

If you are a member of the Kitchen & Bath industry seeking a
sound Public Relations program, then you’ve come to the right
place. Z promotion & design has developed a Public
Relations program specifically for our industry. Just click on
the link below to download a pdf file of all the information
about our program, or call
or email to
discuss your specific goals.

What They Are Saying About
Z promotion & design

Eliot Sefrin, Publisher
Kitchen & Bath Design News

"Z promotion & design is one of the few advertising and
marketing agencies that specialize in working exclusively with
kitchen and bath dealers. They understand our industry, they
understand marketing and they are certainly qualified to bring
it all together to help the industry as a whole. Kitchen & Bath
Design News is pleased to have an exclusive agreement with Z
promotion & design President Phil Zaleon to provide our readers
with articles to help them market and advertise their firms more
effectively.

Z promotion & design is definitely worth a look."

Buy Phil Zaleon's book, a marketing guide specifically written for the kitchen and bath professional

Click the cover to purchase your copy.

From time to time, we interview Kitchen and Bath
Professionals for articles, market research and opinions, if you are
interested in submitting your name to our database, follow the link
below.