This Focused Performance Weblog started life as a "business management blog" containing links and commentary related primarily to organizational effectiveness with a "Theory of Constraints" perspective, but is in the process of evolving towards primary content on interactive and mobile marketing. Think of it as about Focusing marketing messages for enhanced Performance. If you are on an archive page, current postings are found here.

Thursday, September 07, 2006

Marketing Project Management -- No, that's not marketing Project Management, but rather Marketing project management. From DM News, an article by Jane Eggers of Quickbase plays up how to support the collaborative needs of managing marketing projects via (no surprise, given what Quickbase is all about) technology. In Five Steps to Simple Marketing Project Management, Eggers offers up steps to get started:

Know your processes...

Don't forget your partners...

Focus on workflow...

Expect simplicity...

Start now and iterate...

Not sure if those are steps or tips (don't really see a "workflow" there), but the supporting material does make sense.

I'm about to take her fifth point at in setting up a small internal wiki to document our processes, and as suggested, I was planning to forgo all the bells and whistles and fancy look and feel and perfection (for now), and just get it started.