Respect the Timings!

November 27, 2009

I love the way Coca Cola and Budweiser respect Christmas and don’t advertise till December.

I hold their brands in higher esteem because of this. I especially look forward to the Coca Cola ‘Holidays are coming’ ads in December, and know then, that it really is Christmas. If I saw them in November, I wouldn’t feel the same – three weeks build up is enough for me – and I think most people feel the same.