ExportNY

Eight sessions: Feb 14, 28, Mar 14, 28, Apr 11, 25, May 9, 23 2018

ExportNY, a four month international business development program, is presented by Syracuse University and TDO in collaboration with the CNYIBA.

ExportNY is designed for executives responsible for their company's international marketing, finance & operations. It helps participants determine which international markets are attractive, prioritize efforts, develop strategies to penetrate each market and tackle the legal, cultural, logistical and regulatory issues of doing business abroad.

The program takes a strategic approach to developing a global business plan and gives companies a jump start by providing classroom training, market research, tools and resources in a stimulating, interactive and supportive environment. ExportNY provides Syracuse University interns at no additional cost to help with research and implementation efforts under the guidance of the participant and program staff.

Participants spend two days per month in program sessions. Between sessions they work on developing and executing their plan. By the end of this fast paced program, businesses are on their way to expanding their markets.

ExportNY program staff and guest speakers from industry cover the key elements of exporting:

Typical syllabus:

Company Readiness to Go Global

Global Business Environment

U.S. Dept. of Commerce – Commercial Service

International Business Planning: The Foreign Market Business Plan

Harmonized Codes System

Foreign Market Entry Strategies Direct & Indirect

Export Regulations & Barrier Issues

Export Compliance

International Business Law Overview

Cross-Cultural Business Practices: Do’s & Don’ts

International Business Communications

Language & Cultural Translation

Foreign Business Ethics / Issues

International Business Risk Management / Insurance

International Product Marketing

Finding & Evaluating Potential Partners

Product Design, Adaptation, & Certification

International Marketing Communications

International Website & Search Engine Optimization

Preliminary Target Market Research

Trade Finance & International Banking

Foreign Exchange Risk Management

US Export-Import Bank Programs

Domestic International Sales Companies (DISC’s)

International Supply Chain Management

Export Logistics

INCOTERMS & Customs Brokerage

International Product Support & Reverse Logistics

HR Planning Considerations

Business Plan Implementation

Foreign Market Business Plan Draft

Cost of the program:

$4,495 (you can include up to three staff for this price).

$3,995 Special offer for CNYIBA Members with $500 discount

Participants may also eligible for a grant from the Workforce Development Institute (WDI) covering a portion of the program fee.

Applicants must contact WDI and submit an application one month in advance of the program starting.