Custom labels are an integral part of a company’s branding. But so many companies who do what you’re doing, it’s hard to gain sales.

With so much competition, it’s easy to struggle in a digital environment. That’s why more website traffic is key. A little bit of digital marketing is all you need to gain more website traffic – which results in more sales.

But don’t fret – digital marketing isn’t difficult and you can do DIY marketing for free. Here are 5 digital marketing tips to gain more online traffic.

1. Be More Active on Social Media

You likely already have company social media pages. But how active are you on those pages? How often do you post? And do you communicate with your customers on social media?

If you answered no to these questions, start improving your social media activity.

Start posting statuses, images, and tweets frequently. Promote any sales and show off some past work you’ve done.

Always ensure you respond to messages and comments in a timely manner. This tells customers you have exceptional customer service.

2. Start Advertising

Organic and inorganic traffic are keys to achieving more sales. The best way to pay for your traffic is by advertising. The web gives you great opportunities to advertise.

You can invest in Google ads by paying for search terms and submitting advertising banners.

Social media is also a great way to advertise. You can boost posts, pins, and tweets, attracting a larger audience.

3. Use On-Page SEO Techniques

SEO, or search engine optimization, is how Google promotes brands on search engine results. There is a myriad of on-page SEO techniques your company can use.

Start by hosting a blog. Use keyword research and linking techniques to tell Google what your brand is and how to rank your website.

If your custom labels company is local, use local SEO techniques such as including NAP on all web pages.

4. Utilize Guest Blogging

Posting quality content isn’t the only content-driven SEO technique.

Guest blogging is a great way to find high-quality backlinks. Guest blogging is a strategy where a writer writes a blog for another website, linking back to their website in the blog.

This strategy benefits both the host’s SEO and the writer’s SEO.

Hire a writer in your niche to write articles or write articles for another website and link back to your website.

5. Ensure You Have a Fast Website

30% of web audiences say they leave a website if it takes longer than 10 seconds to load. If you have a slow loading website, those are valuable customers you’re missing.

Take a look at this sticker labels online website. They have a professional-looking and fast-loading website.

Get More Online Traffic With These Tips

If your custom labels company needs more traffic, your website is key to attracting an audience. But what if you’re not getting enough online traffic?