When it came to creating our annual calendar, we looked beyond the ordinary. We wanted something interactive, visually appealing, useful and a window on our exciting new OmniChannel offering.

Sure, it had to have all the dates, but it needed to have something more. Something a little different to appeal to our clients, our prospects and our very demanding internal staff.

First of all, you need to understand what Mortimer Harvey OmniChannel is all about. We use data-driven insights to produce relevant content and communications that places the consumer at the centre of our strategy and ensures that they get the content and information they need – when, where and how they want it.

Based on our OmniChannel offering, we decided to use the content to introduce and explain exactly what we do that makes Mortimer Harvey a little different from your run of the mill advertising agency.

Each month exciting new content is released giving a snapshot of one of our offerings, from; above-the-line and digital marketing and communications services, to go-to-market strategies in Africa and the Middle East, brand activations and events, PR, content creation and distribution, music marketing and innovative loyalty programmes.

The creative team looked to Layar, the global leader in augmented reality and interactive print technology. Using their software we took an ordinary calendar and turned it into an integrated video, audio, print and mobile experience that showcases everything we do.

It’s very simple. You download the Layar app, then scan the calendar with your mobile and watch as each month’s content comes to life in front of you.

What started out as a simple calendar turned into something richer. So far, the content we’ve generated has been used on brochure leave-behinds at events and pitches, social media and media launches.

It’s the ideal example of how print and digital worlds can become one, with enriching content that distributes meaningful information directly to people when, where and how they want to experience it. That’s OmniChannel marketing in it’s purest form.

More than 50 Harley Davidson bikers from the H.O.G. Clearwater Chapter rode in an impressive convoy to Greenstone Shopping Centre earlier this month, to promote and celebrate the launch of Tough Rides: Brazil, a new show premiering on Travel Channel.

From three people in a small room in a shared apartment to 30 marketing specialists in a design office overlooking the Nile, in the past two years, a lot of heart and smart has gone into making Mortimer Harvey Africa Middle East a true success story.

If like most marketers, you believe that retail is the centre of the marketing universe then it may come of some surprise to you, to learn that it’s the consumer who is now that ’centre’. Gone are the days when consumers are driven towards brands. Consumers now feel empowered enough to have brands gravitate towards them and nowhere is this more relevant than in shopper marketing.

The Indian High Commission in South Africa and its Consulates in Johannesburg, Durban and Cape Town, in collaboration with yoga schools and other stakeholders, will be celebrating ‘International Day of Yoga’ before and on 21 June in several cities in South Africa.

The Mortimer Harvey Group has geared itself for original content-creation with the launch of Gravitate – an innovative multi-video content-generation and production company that has all platforms covered, from broadcast to mobile.

The Mortimer Harvey OmniChannel offering is in full swing, which means new opportunities to recruit rising stars. One of the key growth areas at MH is the digital department, as our expansion into everything online is one of our primary objectives for 2016.

After partnering with Danish company, Loyal Solutions A/S, to bring their state-of-the-art loyalty platform technology to Africa, the Middle East and Asia, Mortimer Harvey is pleased to announce their new partnership with top Indian direct marketing agency, Select Direct Marketing Communications.

Mortimer Harvey has welcomed some new talent into the MH stable. These appointments were strategically planned to help nurture and grow the business in its expansion into a fully-fledged OmniChannel agency.

Each day, Winnifred Knight sent hundreds of trend reports from around the world and, to save you the trouble of reading them all yourself, she's put together a list of trends that she is tracking and monitoring throughout 2016.

One of the most passionate discussions during my AAA lectures is whether today’s teenagers, students and first-jobbers have a cause. The consensus, up until about a month ago, was that they have no cause.

In the latest SENS announcement, released in September, Altech Autopage was able to disclose that agreements with all three networks: Cell C, MTN and Vodacom have been concluded and that each network will purchase the relevant subscriber base from Autopage. The transactions are at the Competition Commission for adjudication.

Any entrepreneur worth their salt will tell you that the key to business success lies in differentiation. What we’re learning is that not everything we’ve come to accept as an undeniable truth remains as such.

Mortimer Harvey spent a day giving something back to the staff at HospiceWits. The initiative, called #CareForTheCarers, was conceptualised and launched by the agency in celebration of Mandela Day. HospiceWits provides care and support to communities within the Johannesburg Metropolitan District, primarily Johannesburg and Soweto.

Mortimer Harvey’s Direct Business Director, Winnifred Knight, and Digital Business Director, Luisa Mazinter, are in New York City this week to judge entries for the coveted Direct Marketing Association’s (DMA) 2015 International ECHO™ Awards.

Mortimer Harvey’s Africa and Middle East operations are expanding rapidly, with an impressive number of new accounts having been gained by Mortimer Harvey Africa Middle East in recent months. The company was launched in September last year, which coincided with the opening of Mortimer Harvey’s regional office in Cairo, Egypt.

On Thursday last week, HOT 91.9 FM called on listeners to help the Benoni SPCA after their vehicle was involved in a car accident, leaving it beyond repair. Fortunately, the driver of the vehicle was not hurt in the accident. Mortimer Harvey, an independent marketing and communications agency in Johannesburg, and Mark White Nissan came to the rescue.

Mortimer Harvey turned up the heat last month when they invited clients to celebrate Xmas in July. Midway through a cold winter seemed the perfect time for staff and clients to have some fun while also bringingsome winter warmth to the less fortunate.

Mortimer Harvey is a Johannesburg-based, full-service and results-driven, integrated communications agency that delivers hard-working advertising and communications solutions. The agency delivers TRUE 360° solutions to clients through their team of in-house industry specialists in all fields, including: