Accusations of lies and deceit duly flew soon after – with Pricey’s Instagram comments box being flooded with outraged remarks.

“Not even her fridge, so she hasn’t stocked up for kids, she is using a picture from Hey like wow Instagram page,” one fan blasted.

They continued: “she has just cropped picture, at least admit if your flogging a item for freebies/money. Don’t lie to your fans.”

Others expressed concern that they had been duped by the update, with another typing: “why did she not just say that then as the way she’s put it sounds like she’s gone out brought loads and restocked her own fridge.”

Some fans felt they had been lied to by the star after she shared an image of a fridge believed not to be owned by her

Several others waded into the argument – while further fans also raised concerns about the amount of plastic used in the creation of the product and the subsequent impact this could have on the environment.

Katie appears to be closely associated with the drinks brand, however, with her children Princess and Junior (from her marriage to Peter Andre) being drafted in to help promote it.

In a video on the Hey Like Wow official Instagram feed, nine-year-old Princess and 11-year-old Junior demonstrating how to push the vitamins into the water, shake it up, and consume.

“This is a Hey Like Wow – one of my favourite drinks,” Princess says to the camera.

HeyLikeWow water employs the help of Katie Price and Peter Andre's kids Princess and Junior

“And it is dragon fruit and apple. So you take the lid off, obviously, push this button down, and then you have to shake it,” she continues, before giving an enthusiastic thumbs up to the camera.