Gelineau moves to LatinWE from NBCUniversal International TV Production, where she served as VP Development. During her tenure there, she shepherded six-part miniseries The Devil’s Playground starring Toni Collettefor Foxtel and Nowhere Boys, a half-hour children’s adventure series. Previously, Gelineau was SVP Creative Affairs for Mohawk Productions at Warner Bros. She has overseen creative for a variety of series including George Lopez, Freddie, Wanda At Large and Cybill, the latter for which she won a Golden Globe Award. She also was involved creatively in The Drew Carey Show, Norm and Roseanne.

“With her unparalleled experience in the industry, Melissa is an invaluable asset to our team,” said Balaguer. “From the minute we first met her, we knew we had found a true partner who would embrace the heart of LatinWE. She has remarkable taste, and we are proud to welcome her to the LatinWE family. Sofia and I are excited to see the content she develops – stories that showcase strong, ‘kick-ass’ women.”