What Can CP Digital Do For You?

About CP Digital...What can CP Digital do for you?... Digital strategy and implementation ...

Going digital may not be the right thing for you. It needs to be a
strategic business decision and that takes careful thought, planning and
research before implementation takes place. I have been through this
process with many businesses and managed projects through to a
successful conclusion.

Ecommerce Set Up
You no longer need to make a huge upfront investment to create a new
online shop. Today's ecommerce technology can be purchased off-the-shelf
on subscription with automated software upgrades. Visit my ecommerce
page for more information on how you can take advantage of the
ecommerce boom from £99 + vat per month - including support, hosting and
2 hours per month of CP-Digital support!

Direct Marketing
With over 20 years direct marketing experience I can show you how to
use customer data and maximise your relationship. It is much harder
(and expensive) to acquire new customers than it is to look after your
existing customers. Collecting data legally and in an effective way
can give you a low cost but highly effective CRM database. We can also
give you access to high quality direct marketing list rental -
including email list rental and telephone number rental.

Online marketing and media planning
Planning and buying media is all about measurement and interpreting
the results and learning from it. With consumers spending 25% of their
media consumption time 'online', it is a channel that needs to be
considered as a serious route to market. Spending your marketing budget
efffectively is what I will be able to advise you on having worked in
print, radio, online, direct mail and events.

Search Engine Optimisation The key for successful SEO is to have fresh and high quality content and make your site visible to search engines.
Having a clear linking strategy in important to help you leap up the
natural search rankings. There is nothing guaranteed in this arena as
search engines are prone to changing their criteria so banking on a high
natural search is a riskly business. What I can show you is how to
make your site more attractive from a search perspective but, above all,
appeal to the audience that you are aiming to serve.

Pay Per Click Advertising Pay Per Click Marketing
is a strategically and tactically important channel for you to mamise
your return on investment from your website. I can create in depth
optimised campaigns that will generate a higher click through rate
(CTR). I know from personal experience that this can be time consuming
which is why it best to outsource this activity to someone who is not
responsible for running your business. It takes time, thought and
application and regular monitoring and in my experience many in house
managers find that a difficult trick to pull off with all of the other
added pressures of running a business. Outsourcing or outsourced pay per click management is the most cost effective solution for most SME's. Contact me for a free pay per click assessment for your business.

Events and PR
There are not many better opportunities for you to speak face to face
with customers and potential customers than at events and exhibitions.
To make the most of events requires careful planning and pre-event
marketing. Many companies fail to make the most of their events because
they fail to plan for them. If you're going to invest a considerable
amount of money into your event then make sure someone in your
organisation owns it. If not outsource it.

Interim Marketing Management
Many businesses want to improve their marketing but do not necessarily
have the desire to recruit a full time employee. Will they have a
sufficient level of experience to offer a comprehensive marketing
service?

Do you have a specific project which needs an experienced person to get the project moving quickly? There are a host of good reasons as to why you should appoint an interim manager and CP Digital is able to satisfy these requirement with experience across the following business areas.