A Personal Branding Challenge Tests The Candidates' Creative Thinking

4:45 PM ET Fri, 17 March 2017

CNBC.com

With only five candidates left in the running to make partner, Marcus Lemonis tasked these entrepreneurs with a unique marketing challenge: Create a poster promoting your personal brand. Working within an extremely limited amount of time, they each set about creating a single image of themselves bearing a tag line that not only sums up their brand, but also makes their case for partner.