Module 1: Media BuyingThis module will give the foundation to successful media buying. You will learn about the different types of media buys and how you can start testing with a small budget with real-time bidding networks.

Module 2: Market IntelligenceYou will learn about the importance of market intelligence, which includes your customers and competitors, when it comes to buying media in this module. You need to spend time doing market intelligence BEFORE attempting any media buying so that you have a solid strategic plan in place.

Module 3: TrackingTracking is absolutely crucial to making your media buys successful. This module covers how to use the most popular tracking platforms to track your banners, landing pages and conversions.

Module 5: RetargetingRetargeting allows you to remarket to lost visitors. Retargeting is powerful because it allows you to build second list (invisible list) that doesn't require an opt-in. The best part is that it is free to build a retargeting list that can also be sold to third parties.

What is Retargeting?Why Retarget?Where To Place PixelsRetargeting TechniquesSitescout Retargeting

Module 6: Mobile Media

Mobile media is growing dramatically and will eventually surpass desktop media buying in terms of inventory. Now is the best time to fully understand mobile media buying so that you can take advantage of this new advertising medium before your competitors do.