Love It! – NSFW

Courtney Love is no stranger to courting controversy and she uses that image perfectly in a new ad for NJOY electronic cigarettes.

The ad begins in what appears to be a ballroom at an upper-class event. An elder woman meets with a younger attendee who nods in Love’s direction with a disapproving gaze. The elder woman, who appears to be in charge of the event, then moves toward Love, who is staring outside a window while smoking.

The NJOY new media campaign was reportedly inspired by one of Love’s real-life experiences, showing that smokers now have the option to take a “puff” indoors without disturbing others.