Design, Style & Corporate Identity

For consistent & recognisable communication

Why Use These Guidelines

In every occasion it must be totally clear who we are. It shouldn’t matter where and how we communicate. To reach this goal we need consistency. The logo has to be the same in all our communication, use of colours must be standardised, receivers have to be able to recognise our font-style and corporate identity.

Brand Assets

UBports uses multiple logo's, brand names, colours and a clear font style. We also have some guidelines about usable pictures

UBports

This is the logo to use for general communication about the community.

Ubuntu Touch

UBports is working on the Ubuntu Touch OS. When there is information about the OS provided, you will find this logo as well. It consists of the Ubuntu logo, with touch added.

Yumi

Januari 23th 2017 Yumi came to life. Since than Yumi has been spotted in several locations and events within our community. In this process Yumi evolved into the mascot of the UBports Community. Nowadays Yumi found its place in the community and is used as our installation logo. When its about installation of Ubuntu Touch, this is the logo to use. Besides that it is used for visability between the apps on phones. It’s very recognisable. And Yumi is there with us during every event.

The core colours

Ubuntu orangeScreen: HEX #E95420Print: C0 M79 Y100 K0 (Pantone 1665)

White

Screen: HEX #FFFFFF

Print: C0 M0 Y0 K0

Black

Screen: HEX #000000

Print: C0 M0 Y0 K100

Neutral colours

Warm grey

Screen: HEX #AEA79FPrint: C0 M5 Y10 K29 (Pantone Warm Grey 5)

Cool grey

Screen: HEX #333333Print: C44 M34 Y22 K78 (Pantone Cool Grey 11)

Font-style

Use of pictures

With our communication we want to show Ubuntu Touch. Further we will act neutral about brands etc. When there is a brand name or logo on a product we want to blur it. The only exception is showing brand names and logo’s of our partners.