Ultimo rose to fame thanks to the innovative use of silicone gel in its bras, which adds up to two cup sizes giving a fabulous cleavage while maintaining an extraordinarily natural look. The brand was launched in 1999 with Ultimos very first bra invention famously worn by Julia Roberts in Erin Brockovich for that cleavage-boosting appearance.Ultimo now offers its silicone technology in bra styles up to a G cup, providing incredible supportive lingerie for curvier girls across all its collections. Our extensive range of Ultimo products, including bras, thongs, shorts and bodies, shows why they are one of the most famous lingerie brands in Europe.