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I was highly elated
when I was contacted to review this book, because according to The
Book of Daniel, Proverbs, and the Abrahamic Covenant, it is
information that will increase and the transfer of revenues/wealth.

From my home in 2012
around July, I did a study on the Abrahamic Covenant on The
Abrahamic Covenant & Abrahamic Blessings /Provision & Wealth
“of the sinner is laid up for the just ...” ( The only reason why I
haven't written about my studies was because I was placed in a
discipleship class at my church.)

Mobile internet
could alter life as we know it, society, and commerce.

Mobile internet
could have the real potential to create a universal market of six
billion users generating $2.5 trillion annually in economic value,
how it will change lives, create wealth, destroy more businesses,
and could upend more political systems that any force in history.

Robert Marcus and
Collins Hemingway are the authors of “Mobile Marketing…The Fifth
Wave”.

Robert Marcus is the
Chairman and CEO of QuatumWave Capital, which is a global investment
banking boutique specialized in early-stage mobile internet M&A. He
also built a public company to a half-billion dollar valuation,
co-founded three successful start-ups, and led a turnaround,
generating two IPOs.

Collins Hemingway is
best known for partnering with Microsoft Bill Gates to co-author the
#1 best-selling book Business the Speed of Though. Collins is a tech
sector expert. He has founded and worked for startups, and served as
director in Microsoft's fastest-growing division. He is a marketing
and business consultant, and has written books on retail branding
and strategy, ethical and leadership principles, and on cognitive
fitness. He lectures regularly on leadership and the future of
technology.

In the Third Wave of
computing, Microsoft turned out three billionaires and more than
12,000 millionaires; Apple turned out one billionaire and another
thousand millionaires. In the Fourth Wave, Google produced two
billionaires and a thousand millionaires, and Facebook's public
offering will create another billionaire or two and about 700 more
millionaires. Together the Third and Fourth computing waves likely
have produced 100,000 people who became millionaires or better. The
Fifth Wave is likely to produce many more -- app stores alone are
producing millionaires from downloads of $1 and $2 mobile
applications. The Fifth Wave will be a machine of great wealth.

Consider how much
more amendable the meetings might be if the identifies are fully
developed via Mobile Presence. It couldn't guarantee personal
chemistry, because sometimes the fun is in the differences; but it
could rule out certain attributes that are unacceptable and select
for others that are deemed essential, all based on a much fuller
profile of each person.

For advertisers,
marketers, and content and service providers, Mobile Presence
enables the distribution and consumption of information, media, and
services with unprecedented relevance. With Mobile Presence,
advertisers will have very precise demographic and geographic
information about potential customers.

With high response
rates, more companies will advertise, particularly small ones that
previously lacked the confidence to. Many more firms will advertise
if the opportunity is great and the risk is zero. Local merchants
also will benefit from the instantaneous and hyperlocal nature of
commerce.

Partnerships among
travel companies, media outlets, and other information providers
will boom because meaningful information can be directly tied to
time and location.

Other techniques are
important, but Mobile Presence is the future. The opportunity is not
in any one element of Mobile Presence alone but in the combination
of all four - identity, security, geospatial, and social.

Mobile Presence is
the force that will account for most of the value of the mobile
internet, and Mobile Presence is approaching a kairos moment.

The true impact of
the mobile internet will be beyond commerce and into the realm of
personal, social, and political interactions.

When an engineer in
Bogotá has the same access to world markets as an engineer in
Silicon Valley, the world has changed. When a solider in Afghanistan
can share a video call with his wife and kids halfway across the
world, the world has changed. Even in the poorest areas of the
world, where electricity is often lacking, people find ways to buy
and use mobile phones. Mobile phones can be used for education, for
payment of bills and money transfers to family, for alerts about
medical treatments or when communal wells are working -- even for
warning women of dangerous parts of town.

People are simply
more involved personally when they have devices that give them
direct, personal contact with other people.

Society will
reinvent itself across the globe. No market sector or country will
escape the tidal wave.

A time of
unpredictability can also be a time of great creativity.

Mobile Presence is
built upon four pillars: personal identity, security, privacy
controls, geospatial information, and social connectivity.

Though social
networks are growing rapidly, a distinct subset of people are
fleeing such broad spectrum environments. People want to use social
tools to reach out to others, but they also want to find social
environments that are protected and personal.

All of a person's
interactions on a mobile device help build a personal identity. Each
identity will be personal and unique, because each person's traits,
tendencies, movements, social interactions and purchases are
personal and unique. Inappropriately, handled, this information can
inflict extraordinary damage to a person's life. Security is of
paramount importance.

The mobile internet
raises security and privacy issues on a number of levels: personal
physical safety and the physical safety of children; financial;
medical; career; and lifestyle. But the most serious kind of harm
can be exposure of highly personal data. For example,
cyber-bullying, which often involves malicious gossip and the online
posting of unflattering private information about others, has led to
the suicides of several young people. In response, 38 U.S. states
have enacted laws criminalizing electronic harassment and similar
misuse of personal data.

Every medium has
security issues.

In an imperfect
world, mobile transactions are intrinsically more secure than
others. Regarding online security in general, consumers need to
follow well-understood security measures in managing their online
affairs; and financial institutions and online vendors need to
follow, and improve upon, strict industry protocols for the safe
storage of customer data.

Google, Facebook,
and other companies with large customer bases have a vested interest
in protecting user information. Yet Google and Facebook have gotten
in trouble more than once for the overzealous collecting of personal
data and for the careless handling of it.

The sensible
solution is for industry to police itself, creating clear and
transparent mechanisms by which users explicitly opt in to the way
in which their data will be used.

A huge business
opportunity could exist for third parties to provide to consumers a
rigorous review of identity protection measures and privacy policies
by mobile internet providers. Consumers would look for the mobile
internet equivalent of the seal of approval by Underwriters
Laboratories or Consumer Reports.

Mobile internet
leaders need to decide whether to proactively treat data security
and privacy as a very high priority, or to prepare for legitimate
but burdensome government response after the fact.

Mobile Presence
enables the delivery of highly relevant information, whether
personal or commercial, at a time and in a place where you want to
read it.

Google's incentive
for merchants to use its wallet, for instance, is that it does not
plan to charge transaction fees but rather to run ads on mobile
devices.

First-generation
geospatial services are available from providers such as
Foursquare.com, which has created the most successful geospatial
social networking site to date, based on GPS. The information is
posted on Foursquare.com and on the person's social networks.

Because the system
is opt in, Foursquare does not know anyone's location unless the
individual chooses to divulge it by checking in, thus resolving the
privacy challenges.

Because it does not
tie anyone down to a desk, Mobile Presence offers the best of the
real and virtual world.

The desktop internet
was also the First Wave to restructure businesses that were not
themselves involved in technology, such as publishing and retail.
Hard media-books, CD's, and the like could be ordered through web
portals.

The Fourth Wave
upended the media industries - photography, travel, newspaper, book,
music, and video. The internet was the final nail in the coffin for
many general brick and mortar retailers, who were already struggling
as the result of Wal-Mart and other low-cost physical stores and
were further hammered by the low price points made possible by
e-commerce. Amazon sells five times as much merchandise of any kind
online as Wal-Mart sells online. Companies that were probably
positioned for online sales did exceedingly well.

Tablets and
e-readers rode upon the changes brought to media and entertainment
by the mobile internet. Because every form of media is now digitized
and delivered in an IP format, previously separate delivery methods
have collided.

Book revenues have
declined for three years, from $5.18 billion in total sales for 2008
to $4.86 billion in 2010. E-book sales rose from 3.2 percent to 8.3
percent in the same period, and surged because of tablets and
e-readers in 2011 to an estimated 20 percent of the overall market.
The shift to digital is now so rapid that there is one prediction
that e-books could overtake printed books as early as 2015.

TV viewership is
increasing.

Search-related
advertising is the largest component of advertising for the desktop
internet. Mobile search is expected to explode to $1.6 billion by
2014 (numbers for the U.S.).

Publishers also want
to get in on the many opportunities provided by mobile devices,
including search, banner ads, sponsorships, videos, and store
locators.

Major newspapers are
finally embracing the new economy of social networks and the mobile
internet is a lesson for all business. The papers are developing
compelling audio and video, blogs, chats and discussion forums.
Their journalists use blogs and tweets to develop both the paper's
brand and their own personal brands.

Journalists also use
social media to pick up ideas, develop story ideas, and collect
facts.

Today the many
bloggers (those informal and usually unpaid commentators) have as
much cumulative impact as professional journalists. Twitter makes it
easy for companies to be discovered by reporters and audiences.
Twitter is the new version of the business press wire.

Products and
services that were previously not feasible could very well hit
critical mass with a worldwide market measured in the billions.

The mobile internet
is large and dynamic.

Fortunes can be made
and lost in the blink of an eye, with the mobile internet.

Understanding
technology in depth is not the same thing as understanding the value
of technology-based solutions.

In a time of
difficult economic conditions, the mobile internet is one of the few
sectors showing robust growth, spawning jobs and prosperity around
the globe.

Angela Watkins is a
contributor to The Mid-South Tribune and the Black Information
Highway. She is a book reviewer, writer/blogger, researcher and
former Sunday School teacher. She can be reached at
awatkins12@yahoo.com .