If you want to be successful online, then you need to familiarize yourself with great content. This is especially true for any social media campaign, which will entirely hinge on the strength of its content.
Content of course is writing, images or video. It is what visitors to your social media pages and website alike will consume and it is likely what will bring them there in the first place.
But what makes for great content? And how to you make [...]

The Five Ps of Web Copywriting
When settling in to draft original copy for a web project, it is important to keep the five Ps of web copywriting in mind. In fact, using this simple formula will make all the difference in how well you stay on track with your objectives.
Here are each of the five P’s along with a simple definition.
1. Problem –
Whenever your task is to convince someone of a need, you must first convince the [...]

One of the biggest challenges you need to overcome in order to create more sales in your business is getting people to trust what you say. Now you may very well have a great deal of integrity and be very trustworthy when it comes to your business (and I’m sure you are).
But do your customers know that?
And how can you make sure that they do?
‘Lack of trust’ is a big problem in advertising. You probably don’t realise how many [...]

The subject line of your email is very important and so it pays to give it the necessary attention to get it right. A poorly constructed subject line could result in your emails being flagged as spam, not opened, or a person unsubscribing. Your email subject line should always be a call to action.
A call to action is the action you want a person to take. It’s more than just encouragement to open the email; it’s about doing something [...]

It seems like a funny question to me, but it gets asked a lot. “Where should the SEO copy go on my Web page?” That question gets asked so much because there are several pieces of out-of-date information, rumors and myths with regard to text placement, when writing SEO copy.
For instance, many absolutely swear that the copy has to be as high up on the page as possible for the search engines to find it. Not true. The spiders [...]

“Learn one FREE technique that INCREASES PROFITS by 25% or more in under two minutes!”
Did that headline grab your attention? Are you anxious to learn what this amazing free technique is?
Why, it’s the headline itself!
You have one chance and one chance only to grab your audience’s attention like our headline grabbed yours. If your heading doesn’t draw readers in, odds are that they will never even get to the second sentence. Instead, they’ll move on—right to your competitor.
A strong [...]

Learn three simple steps that will improve your writing and help you to move your audience.
So what is the goal of great writing, and how can it change your presentations? Professional writers always have one main goal in mind with everything they write: to transform their audience. Great writers strive to help their audience see through different eyes, act differently, change the way they interact with the world.
Anyone can throw words together and make complete sentences, but if you want [...]

People include all kinds of sales pitch in their sales letter but they still don’t achieve the results they want.
Thus, you must make sure that your sales letter have answers to the most basic questions, and instill interest in your visitors towards your product just with these five specific questions:
1. What’s in it for me?
The number one rule of salesmanship – people only buy for one reason, which is for getting the results from a product, what they will receive [...]

#1 Headlines – This is the very first thing your subscriber is going to see when they first open your email so make sure that the message is clear and concise and that it is related to your subject line. You can experiment here. Maybe you want to try using a link? Maybe you want to place a call to action? When you make changes, you are going to need to analyze to see how those changes are working.
#2 [...]