Youth brands

Our youth brands shine a light on the issues a girl faces, telling her story in her words. We bring them to life through the media and mobile tech that unites girls and boys. In ways they love and interact with.

This is how we start to create change from within – by girls, with girls and for whole communities. And because we start with deep local insight into girls’ lives, we’re able to root everything in their culture, needs and behaviours.