In less than a week, Sunflower Farmers Market, the full-service natural and organic grocer known for carrying "serious food at silly prices," will open its fourth store in the California market. On Wednesday, June 6, Sunflower will open its new store in Fremont, located at 3900 Mowry Avenue. Grand opening festivities will include special savings on groceries, exciting giveaways, food samples and more.

The Sunflower Farmers Market grand opening activities in Fremont will begin with a ribbon-cutting ceremony at 7 a.m., and continue throughout the day with special savings in every department. Plenty of friendly associates will be available to ring customers up and answer any questions about the new store. Some of the day's festivities include:

* The first 200 customers in line to receive a numbered card will receive a free reusable shopping bag filled with healthy groceries, valued at over $50 (with purchase)* The first 10,000 shoppers will receive a free reusable grocery bag with purchase (one per customer)* Live music* Vendor booths with tasty samples* Kids' activities* Grand opening specials on groceries

Sunflower CEO Chris Sherrell says the goal of Sunflower is to help Fremont families eat healthy for less. The store will offer a large selection of fresh produce, including local and organic choices, as well as all-natural meats from grass-fed beef to handmade sausages. The market is also known for vegetarian, gluten-free, and dairy-free options. Fremont's Sunflower will serve up fresh seafood, a bakery featuring fresh, hot French bread daily, a deli with made-to-go meals, and a large bulk selection including dozens of varieties of coffee beans. In addition, Sunflower will carry natural living health and wellness products, from vitamins to body care, and an extensive line of private label products. "Friendly, helpful customer service is also part of the neighborhood farmers market feel," says Sherrell.

A new sale flyer highlighting weekly grocery specials will be distributed to the community each Wednesday. Customers can preview the savings online every Tuesday morning at www.sunflowermarkets.com. Every Wednesday, weekly Sunflower sale flyers will overlap, meaning shoppers can save on last week's specials and the current week's specials. Sunflower calls it "Double Ad Wednesday."

Sunflower opened its first California store in Roseville a year ago in May. A Modesto location followed in October, with a Sacramento (Land Park) store opening this month. Sunflower Farmers Market currently has 37 stores throughout eight states: Colorado, Arizona, New Mexico, Nevada, Utah, Texas, California and Oklahoma. Please visit www.sunflowermarkets.com to learn more about Sunflower Farmers Market.