This is a very bright - almost neon - matte purple. This definitely isn't a "smoky plum" or other neutralized purple - it really stands out.

No shimmer at all, which I'm not used to from this brand. The texture of the shadow is smooth and it lasts very well, like all UD shadows do. The difference between this one and others I've used (Naked palette, etc.) is the pigmentation: Flash has a much weaker pigmentation than Smog or Toasted, for example. I'm not sure if that has something to do with the matte formula.

If you want a vivid matte purple, look no further. If you're looking for something a little more subtle, you probably want to pass.

Today was my first day to use this eyeshadow. I like it, but the pigmentation/intensity of the purple wasn't what I expected. I was kind of dissapointed with this color. It's a very sheer purple. But by looking at it, you would think it would be an intense/bright purple. I also didn't find this eyeshadow buildable. It takes a lot of application to make this an intense purple, which leads to this looking cakey. It's still a pretty color though. I may try wearing it a few different ways to see if that changes anything, before I give up on it. What I like about this eyeshadow is that it's not glittery, it's more matte/shimmery. I will update when I use it more.

**UPDATE:** I take back everything bad I said about this eyeshadow. I figured out how to make this color work, & it looks amazing! This can be used as an all over lid color, or it can be used in conjuction with a lighter base color & this in the crease. I will definitely buy this again.

This eye shadow came in the Show Pony Shadow Box and it is a bright purple with an icy sheen to it. I haven't had any problems with pigmentation at all. Flash is very pretty and I wouldn't mind purchasing it again if I ever run out of it and could find it sold seperately.

Gorgeous colour, but it applies very sheer! I've had this problem with every purple eyeshadow I've ever tried though honestly. I don't know what it is with purples but I've yet to find one that is highly pigmented. I wear this eyeshadow and like it, but I have to pack on sooo much to get it looking like it does in the pan.