The theory was that Snap had reported “better-than-expected earnings.” Thanks to these headlines, over February 7 and 8, Snap shares rocketed up 48% though they have fallen off somewhat since then.… Read more

Sometimes it’s bad management or poor execution, but more often it’s a simple inability to create a product that people actually want to buy.

And how do you know what people want to buy? You ask them.

Getting customer feedback sounds simple enough, but in practice, getting useful quality feedback from customers can be challenging. I was asked in a recent session I was leading about how to assess customer assessment of their companies performance.… Read more

The foundation of pretty much any business is gaining and keeping customers.

What do I mean by a customer decision journey? This is the process your customers firstly select your business to consider buying from, then evaluate your business, and finally buy your product of service, but it also encompasses their experiences post purchase and into buying or using again building a positive performance loop.… Read more