Using social media to build brand awareness is a primary goal of most social media marketers. Hundreds of millions of people are talking, learning and engaging through social media channels. If you don't have a presence in social media, your company is missing what's become a fundamental communication channel in the marketing mix.

It's arguable that there isn't a single company or organization that doesn't have brand awareness as one of its core organizational goals. Social media has quickly become one the best ways to reach large audiences who are hungry for information and conversation. For professional communicators, having social media as a tool in the arsenal for building brand awareness is no longer a nice to have. It's a must have.

Download this Spreadfast report, Social Media Quick Guide: Building Brand Awareness, now to make sure you're properly using social media to build your brand.

Loaded with double entendre, this French AIDS awareness campaign features a randy Pinocchio hooking up with a willing lady who asks Woody if he has any condoms. He replies, "No, it's fine. Don't worry." Which, taken one way, could be a perfectly acceptable answer since Woody is just a piece of lifeless wood.

On the other hand, here Woody is a metaphor for the 615,000 people in Europe who have HIV and don't know it...and should always wear a condom. After he tells his date not to worry, Woody sprouts a metaphorical nasal hard on which, we suppose, he should heed as a warning. Or engage in some sort of nasal sex fetish. TBWA Paris created the ad.