Hefner wants complete control of Playboy

Andy Rice

Andy Rice

Andy Rice is a founding partner of Yellowwood Future Architects, a marketing strategy consultancy. In his other lives, he is the southern hemisphere's only supporter of Cambridge United Football Club, and was once upon a time the South African National Spoofing Champion. He has played football at Wembley and cricket at Lord's within the same weekend, but troubled the scorer on neither occasion. Things could only go up from here.

13 Jul 2010 11:02 (South Africa)

Playboy Enterprises founder Hugh Hefner is looking to take his company private. Hefner currently controls 69.5% of the firm's class A stock, and 27.7% of its class B shares. He reportedly plans to make an offer of $5.50 a share. Hefner is said to want to have more of an influence on the magazine's editorial direction.
Read more: Bloomberg via Business Report

Andy Rice

Andy Rice

Andy Rice is a founding partner of Yellowwood Future Architects, a marketing strategy consultancy. In his other lives, he is the southern hemisphere's only supporter of Cambridge United Football Club, and was once upon a time the South African National Spoofing Champion. He has played football at Wembley and cricket at Lord's within the same weekend, but troubled the scorer on neither occasion. Things could only go up from here.