Tools to help you safeguard your industry
As the gap between consumers and agriculture widens, consumers have questions about how beef is raised. A new tool from the beef checkoff can help you bridge that gap.

Animal care and well-being: perceptions and reality
Recent concerns about food quality and food safety, and environmental impact, have increased the need to ensure the public that animal agriculture is meeting the accepted standards for food safety, environmental stewardship and animal care.

'If you are not at the table, you are on the menu'
At the National Dairy Leaders Conference, held recently in the Denver area, one thing became quite apparent as I listened to one speaker after another describe the issues facing the industry: Dairy producers need to speak up more or else someone else is going to do the speaking for them.

Take charge of your reputation
Today, we are in the era of reputation construction and destruction, says Stan Erwine, vice president of producer relations at Dairy Management Inc., which manages the national dairy checkoff program.

4 ways to keep your products
The civility of the event was surprising, considering the guest speaker wanted to take away one of the audience’s most important tools.