With the fresh funds, the 5-member team company will now enhance its sales and marketing initiatives as well as strengthen its technology and expand the team.

The Delhi-based startup which was incorporated in 2012 by Karan Jassar, Sakhil Chawla and Sahiba Sandhu, launched their first product in 2013. While Karan looks over the product roadmap and overall management, Sakhil is responsible for the technology and Sahiba handles content and marketing.

With its SaaS based offering, the platform allows SMBs to automate their social media marketing campaigns and takes care of their overall content and visual marketing. It majorly caters to SMBs and offers a combined package of its offerings for $10-60 on a monthly basis.

The company will now be focusing on enterprise clients and will offer packages starting $1000.

At present, its offering include Etsy , Shopify , WooCommerce and Ecwid and it will soon be launching two platforms which include Big Commerce and Magento and will also add analytics to its offerings soon. The startup claims to serve 18,000 clients altogether while majority of them are US-based.

On a call to ETtech, Sakhil said, "We remained bootstrapped for these many years and continued to focus on building a strong product which will solve the real pain-points of social marketing for the small sellers and accelerate traction for them on e-commerce platforms. Having a lean team, helped us as we didn't have high cash-burn rather spent more time with the product. We started monetization a few months back and have received a great response from our customers and will soon have few enterprise clients on-board."