Samsung's more affordable Galaxy S10e will cost $750

Both Apple and Google have reasons to break out the champagne in the wake of ComScore's latest market share figures. Android is still sitting prettier than ever and just reached a new high of 52.2 percent for US smartphone share as of this past July, no doubt in part through at least a few Galaxy S III sales. Not that Apple is worrying about its US stake just yet, as the iPhone just passed the one-third mark to hit 33.4 percent -- it gained share faster than Android in the space of the preceding three months. We don't have much good news elsewhere, though, as the BlackBerry lost its hold on two-digit market share at the same time as Windows and Symbian continued to cede ground.

As for the overall cellphone space? The familiar pecking order of Samsung, LG, Apple, Motorola and HTC remains intact, although only Apple and HTC gained any traction with their respective 16.3 percent and 6.4 percent slices of the pie. LG has dropped quickly enough that it's now within Apple's crosshairs at 18.4 percent. As significant as the shifts can be, we're most interested in what happens two months down the line, when ComScore can report September share: a certain phone's launch is likely to skew the numbers, regardless of what HTC and Motorola bring to the table. Just be advised that US market share isn't everything.