(EMAILWIRE.COM, June 05, 2014 ) Princeville, HI -- Summer season is getting underway. People all over America head to the beach and just kick back. And flip flops are a great way to enjoy this wonderful season.

Mottos' passion is helping kids express themselves in positive and creative ways. In pursuit of that passion Mottos developed innovative flip flops for kids with exclusive charms. They make those challenges that parents and caregivers face, more fun for the kids, and therefore more productive and lasting.

The Mottos™ shoe charms use a one-of-a-kind trademarked and patent pending snap-in, snap-out feature. No other company has been able to accomplish this. With other shoes, the embellishments generally require insertion with a tool and are not easily removed or changed. But Mottos™ are kid friendly making it easy for kids to remove and exchange but they stay securely in the slipper. The special design also makes it comfortable to wear as the charm does not protrude through the strap.

But it goes far beyond this. Mottos' founders, Lucy Ben-Avraham and Kim White, explain that their tag line says it all, "Mottos - Where life is all about Expression!" The founders go on to say, "We focus on encouraging kids to express themselves in positive ways through the use of our own custom designed "emoticon" characters. Kids use the Mottos™ charms to decorate their flip flops based on their moods and feeling each day. Each character is special in its own way and each encourages kids to embrace their own uniqueness."

It seems that they have thought of it all. The Mottos flip flops come with a sturdy and stylish nylon, logoed backpack for the kids to travel with their collection to the beach or wherever. Kids also receive a distinctly colorful shoe box designed like a retro lunch box with a "snap board" to store all of their Mottos™.Mottos' website and YouTube videos help their characters come alive for the kids. Mottos also has a wonderful blog providing support to caregivers to help their kids learn about emotions and manage their behavior.

The initial customer reaction has been overwhelmingly positive. One mother explained how her child loved her Mottos flip flops so much that she insisted on wearing them to school even though open-toed shoes were not permitted. As it turns out the teacher loved them just as much as the kid.

Mottos is running a grand opening sale beginning tomorrow, June 6 and continuing through June 8. The Coupon Code MOTTOSFF is entered when checking out at amazon.com to take advantage of this introductory discount of 50%. Of course supplies at this discount are limited and unfortunately after that date customers will be required to pay full price. Mottos is also the only popular kid's flip flops backed by a full 90-day, no hassle, free replacement guarantee.

About Mottos

Mottos' sole purpose is to provide children, and their parents and caregivers, with tools and products that will help children freely express who they are so that they may grow to their true potential. Mottos makes flip flops, custom shoe charms, and other fun, high quality, creative products. "Mottos, where life is all about expression!"