In 2006, ISSA debuted at London Fashion Week and soon became noteworthy for its vibrant, feminine style. Founded by Daniella Helayel, ISSA is now led by Chairwoman Camilla Al-Fayed and Creative Director Jamie O’Hare. The London-based brand is ever-evolving, but its defining qualities—ladylike silhouettes, bold colors, and glamour—remain in place. Today, ISSA offers separates, suiting, and outerwear, bringing the timeless appeal of ISSA clothing to the greater world of fashion.

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