For the launch of New Skittles Chewies in the UK, we got a chance to make some really fun social videos in the brand’s signature dark tone of voice. While the ads work without audio, you might want to turn the sound on for the full experience.

Creative Directors - Alan Shen + Chris Walker

Copywriter - Kelly Foreman

“Pixel” ran as an Instagram story and hacked the platform’s three chapter feature to make this feel like users were actually causing the shell to pop off as they interacted with the ad.

“Fragile” ran as an Instagram story and hacked the platform’s three chapter feature to tempt users into interacting with the ad.