"Honored to have the pleasure to announce the very first COVERBOY, James Charles!" the singer wrote.

At only 17 years old, James is shattering gender stereotypes within the makeup industry.

photo:
CoverGirl

After just one year in the makeup game, the viral teen already has 430,000 Instagram followers. His first ads for CoverGirl will promote the brand's new "So Lashy" mascara.

As CoverGirl so eloquently put it:

“All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. James Charles is no exception. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same.”

Congratulations, James! We're excited to follow along on your new journey.