Description

Description

“While the reach of branded communication still seems relatively limited, brands should not underestimate the potential of second-degree exposure through shares of content originally posted by brands and online reactions to offline ads, which can significantly broaden the audience that is exposed to a brand’s message.”– Sara Ballaben, Senior Technology Analyst

This report discusses the following key topics:

Reacting to approaching market saturation

Expanding the reach of branded communication

As the market approaches saturation, with eight in 10 consumers having recently accessed a social network, the distinction between social and media networks has blurred because social networks have progressively integrated more and more media content, which has resulted in a weaker consumer interest in accessing media networks.

While content and functionality integration has benefited daily usage, monetization of users through digital advertising remains difficult, as the reach and effectiveness of branded content are still relatively limited, mostly due to security and privacy concerns.

What's included

What's included

Databook

Executive Summary

Infographic Overview

PowerPoint Presentation

Report PDF

Previous Editions

Table of contents

Table of contents

Overview

What you need to know

Covered in this Report

Social networks

Media networks

Executive Summary

Three in four consumers have recently used Facebook

Figure 1: Usage of social and media networks in the last three months, March 2016

Facebook regains frequent users while Twitter struggles to re-engage

Figure 2: Frequency of usage of social and media networks in the last three months, March 2016

Branded content’s reach still limited

Figure 3: Interactions with brands on social/media networks had in the past or likely to have in the future, March 2016

Technology brands hold biggest potential

Figure 4: Types of brands that consumers have or would interact with on social/media networks, March 2016

Appendix – Data Sources, Abbreviations and Supporting Information

About the report

This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.