Newreleases dominated this week's sales chart in a way that is rarely seen. Not only did we have a new number one, but there wasn't a single holdover in the top eight. That new number one was Camp Rock, which sold 535,000 units and generated $8.02 million in revenue. Next up was Hannah Montana/Miley Cyrus: Best of Both Worlds Concert Tour, which sold 414,000 units. However, with a higher average price it was actually the number one seller in terms of raw dollars with $9.16 million.
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Newreleases did well on the rental charts, but they did not dominate in the way they did on the sales chart. We still had a new number one as Street Kings topped the charts with nearly double the revenue of its nearest competitor.
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Kung Fu Panda started its international run in third place with $20.46 million on 1521 screens in 9 markets. The film reportedly set records in a number of its smaller, Southeast Asian debuts while its brought in an impressive $8.26 million on 821 screens in Russia and $7.84 million on 632 screens in South Korea (including midweek numbers). Next up for the film is Australia and Mexico next weekend while it has major market opening throughout the summer.
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New releases were able to match expectations at the box office this weekend, for the most part, and there were hardly any surprises overall. This led to overall box office revenue of $94 million, which is about 1% lower than last weekend. However, it is also 6% higher than the same weekend last year, which ends 2008's four-week losing streak. Year-to-date, 2008 is still behind $2.47 billion to $2.56 billion, but we will take every little bit of good news as it comes.
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We are getting closer and closer to the first weekend of May, and the unofficial opening of the summer blockbuster season. Because of this, studios are getting more and more reluctant to release a major film and the best most films coming out this weekend can hope for is a midlevel hit. However, while there is no obvious first place film on this week's list, that does mean we should have a close race for the number one spot and at least that should generate some interest from box office watchers.
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Overall the box office was marginally better than expected with practically every film beating expectations. However, no film really surpassed expectations by any great amount and the overall box office was $95 million, which was almost exactly the same as last weekend. However, it was almost 20% less than the same weekend last year and now 2008 is down more than 3% from last year's pace $2.36 billion to $2.44 billion.
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Like last week, there are only 11 movie that came out this week, however, more of them have real sites. But unlike last week, none of the site rises to the level of the Weekly Website Award. I would rate either The Visitor - Official Site or Smart People - Official Site as the best of the rest, but while both are effective, neither are award-worthy.
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The latest horrorremake, Prom Night, is tracking stronger than expected and should win the box office race over the weekend. However, it is the only strong release of the week and could be the only film to crack $10 million over the weekend. Conversely, this weekend last year four films hit 8 digits, and this makes it very likely that 2007 will slip further behind last year's pace.
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April is not a good month to release a movie. In fact, it is one of the worst months to release a movie, especially late in the month as the May mega-releases begin to loom large on the horizon and you don't have a lot of time to pull in some cash before summer starts and the competition becomes too much to handle. There are, however, a few limited release this month that have a real shot at expanding. Where in the World is Osama Bin Laden? could reach $10 million, which would be amazing for a documentary, but it is doubtful it will expand wide.
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The shaded area represents the expected performance range for a film, based on its opening weekend box office. 95% of films fall within the shaded area. If a film trends towards the top end of the shaded area, it has good legs compared to the average film; if it trends towards the bottom end of the shaded area, it has poor legs. The predictive area is based on movies from the past 5 years.

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