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Monday, 14 November 2016

Why Start A Business Blog?

A business blog is a marketing tactic used by most businesses to get more visibility online. Business blogs tend to carry content that is related to that particular business industry to retain the audience interest. If you are undecided as to how to proceed to create a business blog, then a blog creation guide will come in handy. There are several blogging platforms available online today like tumblr. which make the process of starting a blog quite simple. Business blogs help to increase the traffic to your website, which ultimately leads to more sales which is after all the endpoint for any business regardless of the industry.
A business website normally has around 10 to 20 web pages and these pages do not need to be updated that frequently either. Whereas if you have a business blog, each time you add new content you are adding one more indexed page to your website. This is a tactic for SEO so that the page ranking of your web page goes up and thereby increasing the traffic to it. Blogging also gives you an option of sharing your content over several social networks like Facebook, Twitter, and LinkedIn and so on. Each time your content is shared by people across theses social networks, your business gets more exposure.
Once you have increased the incoming traffic to your blog and website, it is time to convert it into leads for your business. Each post serves as a way to interact with a new potential client. A lead-generating call-to-action means putting up content asset that a visitor would be willing to exchange their information for. Some examples of such a call-to-action post are free eBooks, free whitepapers, free webinars, and free trials and so on. Having such call-to-action posts on your blog helps to create a list of potential customers.
Once you have started a business blog, it is time to keep updating it with content that is useful to your current as well potential customers. Content should include the latest updates about your business as well trending topics in your industry. As you continue updating your blog, it will establish you as an industry expert in the eyes of the blog audience. If potential clients find answers to their questions through your blog posts, it helps your authority on the subject grow as well as a ensnaring a new client.
A blog doesn’t pick up business overnight; it is a slow process that needs to be followed up periodically to keep generating interest among the blog visitors. Most of the traffic on a blog is usually from the older posts which are frequently updated. The longer your blog has been around for, the better traffic it generates. As time goes on, you will be able to count on a predictable amount of traffic to your blog.
A blog also gives businesses to use their visitors as a test audience for new campaigns. This helps save a lot of money as the campaign can be taken forward if the response from the blog visitors has been favorable. At the end of the day, the main purpose of any business blog is to cultivate more interest in the products or services that if offers.