While it’s easy to get lost in the vast depths of marketing, creating branded products is a simple way to get your small business acting like a big player in your industry.

Read on for 5 ways that advertising your small business with branded products can help you grow and encourage customer loyalty!

1. Increased Visibility

Like any kind of print advertising, the ability to have your business name or logo in as many places as possible is a plus.

Branded products offer a unique way to get your business in front of potential customers’ eyes.

2. Branded Products are More Personal

Compared to standard business cards or flyers, products that represent your brand are more likely to leave a lasting impression.

Musicians understand this idea extremely well. Artists and bands often print promotional bracelets with their name and social media handles on them to give to fans for free.

3. Simple Lead Magnets and Gifts

A lead magnet is an incentive that is offered to potential customers, usually in exchange for contact information.

Promotional products such as branded USB drives with swipe files, tutorials, or other free content work well for digital marketing companies.

In the world of brick and mortar small businesses, let’s consider an accountant. If a firm were to send leads with a branded personal account book via direct mail, it would immediately stand out. Brand recognition would go through the roof!

4. Advertising Through Your Product Mix

Adding promotional products into their product mix offers small businesses a unique opportunity for brand awareness and increased revenue.

One of the most common examples of using promotional products in a product mix is in the restaurant industry.

Popular bars that sell their own branded glasses or shot glasses give customers a chance to take home a souvenir from their favorite places to hang out.

5. Employees Are Brand Advocates

Small businesses with limited staff might feel its difficult to promote a brand effectively. In this case, it’s important to remember that happy employees make fantastic brand advocates!

Rewarding employees with branded swag bags that include products like t-shirts, stress balls, headphones increases goodwill within an organization.

Gifting promotional products to team members is a great way to give your brand an organic boost. In the age of social media, employees are likely to post images and share stories if they think the brand is really cool.

The more creative you can be, the better! Printers such as Woven Label HK offer small businesses a way to print affordable promotional products like clothing patches, pins, and more.

Boost Your Advertising!

Using branded products, you can advertise your business in a variety of ways and set out to make your business unique to your customers.

What types of brand-related products do you think would be a good fit for your business? Let us know in the comments!