Helped launch Showtime Networks first website. From there to NBC’s Internet division and ran NBC.com, launching some of the first TV to Web experiences. In 2003, helped launch InsiderPages which was acquired by CitySearch in 2006. Since then, helping clients big and small with this strange thing called “SEO”.

Tim Kendall of Facebook:
There are about 700K FB for business pages. 5000 created per day. They have facilitated over 1 billion merchant-consumer connections via FB Pages.

Anamitra Banerji of Twitter:
Twitter’s geotagging API provides a valuable context for local conversations. A restaurant will update its menu based on what people are saying.

Greg Isaacs of AT&T Interactive:
Yellowpages.com using Facebook Connect to integrate social connections and local. Building Buzz.com which should come out next year that melds conversations and lead-gen.

Anamitra Banerji of Twitter:
Every tweet should have a bunch of meta data that puts the tweet into context. This is pretty huge.

Kara Nortman of CitySearch:
Focusing on creating an “introductory” social media marketing product for SMBs.

Tim Kendall of Facebook:
Next year FB will focus on doing more geotargeting with ads. RIght now it’s all IP address targeting. From a base of 100 fans, there are 15k one-degree-separation of possible new customers for businesses

Anamitra Banerji of Twitter:
We don’t know if advertising on Twitter will be local at first. It will be an introductory product that will provide basic engagement metrics and assistance. This will be the first step towards an advertising program.

Final Thoughts:FB: Use FB Connect

Twitter: Use the Twitter API and go crazy with it

AT&T: Businesses need to make sure social makes sense for your business before jumping in

CitySearch: Please take our ads and content! Simplicity of implementation is key.

Great panel.

3 Comments

I am very excited for the twitter advertising platform. I seem to be talking with people more and more about different possibilities everyday. This is probably the first time i have seen any mention from someone with twitter on the subject. Thanks Andrew.