Humanity has lived through the darkest of times, but few events have stained our collective soul more than the Srebrenica genocide. Over 8,000 Bosnian Muslim men and boys were systematically murdered in July 1995 during the Balkans conflict – just because of who they were.

The UN described Srebrenica as ‘the worst crime on European soil since the Second World War’.

Lessons learned from the genocide demonstrate how hatred and intolerance can flourish if left unchallenged - even in a country such as Bosnia and Herzegovina where people of different faiths had lived peacefully together for many years, yet an integrated society disintegrated.

Opening up to use social media can be tricky. Not least if you are the Ministry of Defence. Which is why this case study shows how one department of the MOD adopting social can lead to some unintended benefits.

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