From today, WeChat users in Mainland China — where the service is known as Weixin — have the option to send a coffee, other Starbucks drink or gift to a friend via a new setting inside their Weixin wallet. The recipient receives the gift inside WeChat, and simply shows it at a Starbucks branch to get the item.

Alibaba’s attempt to create another messaging app to rival WeChat, which is hugely influential in China, has failed, but it is doubling down on Alipay, China’s top payments service with 450 million users, to rival WeChat. Its done that by introducing additional services like local deals (through its Koubei service) and social features to the mobile payment service. The jury is still out on whether it has impacted WeChat’s march, but the socialization of Alipay hasn’t gone too well. Alibaba was forced to apologize for a naively introduced feature in November which ended with men offering to pay women for hookups.