The New MIT Legislation

In July 2017 EU legislation was passed requiring Methylisothiazolinone (MIT) to be reduced to a specific percentage in all “rinse off” skin care products. Forever has gone one step above and made the decision to completely remove MIT from all of their products. MIT is not considered to be harmful. The background for the new formulation criteria of this ingredient in rinse-off cosmetic and personal care products is due to an “increased incidence of allergies” in some user.

The EU has determined that rinse-off products that contain MIT should be removed from sale by April 27th, 2018.

You can watch this video which covers Forever’s ethos on the ingredients we use in our products.

How does this affect your favourite products?

Forever is working to transition all affected products to new formulas by the stop sell date so that you will have no interruption in the supply of your favourite products. Some products, however, will be discontinued once the stock is depleted to make way for exciting new products currently being formulated in our 40th year of business. The table below shows the list of products to be discontinued.

Discontinued Products

Look out for future blog posts about the exciting reformulated products as they become available in the UK. Favourites that I am looking forward to are the Aloe Bath Gelee, the Sonya Hydrate Shampoo and Conditioner, and the Sonya Volumizing Mascara and Precision Liquid Eyeliner.