SmartChat R3 enables an organization to respond instantly to online Web visitor chat requests through the Microsoft Lync client application connected to both Microsoft Lync Server 2010 and Microsoft Lync Online, offering advanced functionality such as click-to-call voice communication, drag-and-drop access to include additional users to the chat session, Lync add-on support for the Conversation Translator, and "IM an Expert" service, without the need for third-party Web chat or contact center software.

SmartChat R3 also provides a plug-in application interface, enabling organizations to enhance the SmartChat end user's experience through the Microsoft Lync client by adding integration to applications and systems, such as customer relationship management applications, mapping and geolocation services, logistics and tracking, and customer support and helpdesk ticketing software through Microsoft Visual Studio. Existing Microsoft Dynamics CRM customers receive with a SmartChat Plug-in for Dynamics CRM Online and on-premises services to allow SmartChat R3 Lync end users to view, edit, and insert Web visitor data into their existing customer management systems.

"SmartChat enhances the Microsoft Lync client by enabling out-of-the-box functionality to support scenarios ranging from sales inquiries to customer service and helpdesk support, while maintaining the ability to communicate and collaborate through IM, video, voice, and Web conferencing company-wide, between federated organizations, and to public IM networks. Through Microsoft Visual Studio, we have built libraries of plug-in applications to provide additional packaged functionality to the client as well as a framework for application developers to create their own SmartChat plug-ins," said Yves Zouzouambe, director of software development at Evangelyze Communications, in a statement.

"As a result of over 24 months of positive and creative interaction with our existing and prospective customers, we believe we have successfully redesigned an already superior Web chat product that fully meets the needs and the wants of the customer. Early customer response to SmartChat R3 has overwhelmingly exceeded our own expectations, creating great interest on a global scale, including several Fortune 500 and Global 1000 organizations. As a result of the high interest level in this solution, we are simultaneously broadening our focus on strategic partnerships and reseller relationships internationally to support our expanding sales, support, and marketing efforts. I am excited about the SmartChat R3 release and what it will do to assist our customers in growing their businesses," said Tim Forkner, director of sales.