Apple Announces New

Apple is continuing with efforts to improve its green credentials, Announcing a China-based initiative in partnership with the World Wildlife Fund. Apple on May 11th, 2015 announced an expansion of its renewable energy and environmental protection initiatives in China, including a new multi-year project with World Wildlife Fund to significantly increase responsibly managed forests across China. Amongst Apple’s goals is to power all its operations worldwide on 100 percent renewable energy, the company emphasizes. Apple also announced its intent to expand its industry-leading renewable energy projects to manufacturing facilities in China. The announcement comes just a few weeks after Apple launched its first large-scale solar project in China, a country where the majority of its products are assembled, and a location of increasing importance to the company’s long-term success. Apple also announced its intent to expand its industry-leading renewable energy projects to manufacturing facilities in China. “We’ve set an example by greening our data centers, retail stores and corporate offices, and we’re ready to start leading the way toward reducing carbon emissions from manufacturing,” said Tim Cook, Apple’s CEO. “This won’t happen overnight—in fact it will take years—but it’s important work that has to happen, and Apple is in a unique position to take the initiative toward this ambitious goal. It is a responsibility we accept. We are excited to work with leaders in our supply chain who want to be on the cutting edge of China’s green transformation.” “Apple’s support for this project and its environmental leadership show that protecting forests is not just good for society but important for business,” said Lo Sze Ping, Chief Executive Officer for WWF China. “This collaboration between our two organizations will seek to reduce China’s ecological footprint by helping produce more wood from responsibly managed forests within its own borders. Doing so is essential to China, the world’s biggest timber importer. Our hope is this will catalyze a new model of corporate leadership in promoting sustainable forest management and using paper resources more efficiently and responsibly around the world.”

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