small town and independent theaters suffer the most with these kinds of stipulations:“There’s a finite number of moviegoers in my market, and I can service all of them in a couple of weeks,” said Lee Akin, who operates a single-screen theater in Elkader, Iowa (population: 1,213).Toward the end of a monthlong run, Mr. Akin said he would be unable to swap in more popular titles and instead have to play “Last Jedi” to near-empty auditoriums—while still giving Disney 65% of those paltry sales. The studio is applying the 65% split across all weeks of the film’s release, rather than some studios’ practice of beginning a split at a high figure and then lowering it in subsequent weeks”

I could see this being the biggest movie for 4 weeks in a row. I bet Sheldon would have left it in the biggest theater regardless. That is a good point about a single theater in a small town though, after 2 weeks everyone who wants to see it in that town is going to see it. I guess in that case it might be worth looking into breaking the deal.

Tyler wrote:Source of the post I could see this being the biggest movie for 4 weeks in a row. I bet Sheldon would have left it in the biggest theater regardless. That is a good point about a single theater in a small town though, after 2 weeks everyone who wants to see it in that town is going to see it. I guess in that case it might be worth looking into breaking the deal.