Participants Eligible to Receive over $700 in Free Goods to Help with Application Development

LONDON, UK and WATERLOO, ON, 19 September 2012: BlackBerry-maker Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM) and Marmalade, makers of the world’s most powerful cross-platform SDK, today announced a special offer that reinforces RIM and Marmalade’s commitment to developers.

The offer highlights BlackBerry® 10 as a powerful gaming platform as well as RIM’s dedication to open standards and platforms, and encourages Marmalade developers to bring their games and applications to the BlackBerry® PlayBook™ and BlackBerry 10 platform. The offer means that all eligible mobile developers can experience the benefits of mobile app development using the Marmalade SDK targeting the BlackBerry platform.

Initially available for a limited period, qualified developers who register will receive a Marmalade SDK license for the BlackBerry platform as well as a BlackBerry PlayBook tablet. Once the developer has published their app on the BlackBerry App World™ storefront, they can unlock the full cross-platform power of the Marmalade SDK by upgrading to the Marmalade Indie licence for free*.

Developers can leverage this offer to take advantage of the powerful gaming capabilities of the BlackBerry PlayBook as well as the first-to-market opportunity that the BlackBerry 10 platform presents. Then through the powerful Marmalade SDK developers can target other platforms. The Marmalade SDK also offers developers the option to develop natively with C/C++ or create hybrid apps in HTML5, targeting mobile devices as well as desktop and laptop computers.

Harvey Elliott, Managing Director & COO, Marmalade said, “At Marmalade, we are thrilled to help developers discover the power and agility of the BlackBerry 10 platform. We passionately believe that more platforms mean more possibilities, and this fantastic offer really makes that a reality for all indie developers. Develop a brilliant app for BlackBerry and then target other platforms later on.”

The offer is designed to attract world-class content to the BlackBerry 10 platform, while making it easy for developers to manage their content across multiple operating systems, and is expected to deliver thousands of new apps in the lead up to the launch of BlackBerry 10.

Alec Saunders, Vice President of Developer Relations and Ecosystem at RIM said, “This offer showcases the power and flexibility of BlackBerry 10 for gaming. No other platform offers the same openness and flexibility as BlackBerry 10. Together with Marmalade, we’re working to make it as easy as possible for mobile developers to bring their apps to the BlackBerry platform.”

BlackBerry App World is one of the most profitable mobile app stores for developers, with more than 6 million applications downloaded every day. According to market analysis and strategy firm Vision Mobile, BlackBerry developers generate, on average, 4 percent more revenue per app per month than iOS developers and almost 40 percent more than Android developers.

Developers can sign up now at http://madewithmarmalade.com/blackberry.

*Or up to two Marmalade Licences per organisation. Offer subject to terms and conditions.

Marmalade delivers maximum performance, to empower the creation of richer apps on any device. Native (C++) or hybrid (HTML5), we have the tools to deploy to iOS, Android and BlackBerry as well as other platforms including selected Smart TV - with just one click.

Chart-smashing mobile games rely on Marmalade, from casuals such as ‘Cut the Rope’, ‘Plants vs Zombies’ and ‘Draw Something’ to high-performance titles like ‘Call of Duty’, ‘Need for Speed’ and ‘Pro Evolution Soccer’.

Beyond games our SDK makes it easy for developers to build rich engagement apps using features such as location, notifications, social media links, camera functionality and more.

Based in London, Marmalade also has a San Francisco office and is backed by a some heavyweight strategic investors, including ARM Holdings, the world's leading semiconductor intellectual property supplier (LSE: ARM, NASDAQ: ARMH). Marmalade is a trading name of Ideaworks3D Ltd.

Having cross-platform solutions is a great way for developers to take advantage of the mobile marketplace. I think it also helps with profits within even just one platform, since users see other platforms using the app, they can then see it in App World for them as well!

1. it encourages developers who weren't thinking about/don't care about developing for blackberry develop at least one app in order to get the free license in order to move onto the platform they really want.. of course in the end we hope once involved they see the power of blackberry and the cash flow from their app so they develop more, but even if it is just one, it's an app we wouldn't have had otherwise.

2. it encourages cross platform apps.. people will develop their app, or an overhaul to their existing app on this platform because they have to get it into app world to get the license to use it on other platforms and THEN tweak it for use on the others, thus causing either the same app on all platforms or even apps that work best/have the most features on blackberry and are tweaked for use on others rather then a dumbed down version for blackberry if at all like we've seen so many times.

It would be really nice if when you saw an app advertised it almsot always had all 3 app stores rather then just itunes and google play

Wow............. It's truly one of most elegant and interesting info for the mobile app developers. I am really surprised to know about this offer and the same way is also promising to increase the popularity of BlackBerry.http://www.openxcell.com/

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