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"Some 70 per cent of consumers rank a strong product knowledge among store staff as the top feature of a cannabis outlet . . ."- Joe Hall,Toronto Star

"Ontario to launch new educational program for cannabis retailers . . . Building trust with customers likely easier if person providing the retail experience is knowledgeable and well-equipped to provide guidance."- Olga Chernoloz, The Vancouver Sun

In addition, the Company is pleased to announce CannSell Expert ("CannSell Expert"), an advanced certification program essential for cannabis retailers looking to equip their staff with deeper cannabis knowledge necessary for advanced customer service in areas of product knowledge, plant genetics and consumption methods. CannSell Expert is available for pre-order today at cansell.ca and launches officially on March 18th for $449.99.

CannSell Expert is available to cannabis retailers across Canada, will take approximately 25 hours to complete and will be delivered through the same digital platform as CannSell Standard. CannSell Expert certification holders will be required to also have their CannSell Standard certification to legally work in Ontario cannabis retail.

"The overwhelming interest in CannSell highlights a clear demand from Canadians for responsible cannabis retail sales," said Matei Olaru, CEO, Lift & Co. "As Canada's informational authority in cannabis, we are launching CannSell Expert in support of this sentiment and look forward to continuing to set the standard for a modern cannabis retail experience."

CannSell positions the Company as the leading retail educator and consequently the leading digital trade marketing platform in the country. CannSell Standard and CannSell Expert are the roadways to begin delivering branded content directly from the licensed producer to the budtender; the most influential driver of retail consumer purchases.

About the Ontario retail cannabis industryCanada's cannabis sector is rapidly expanding. According to a recent Deloitte studyi, the industry is expected to add as many as 150,000 jobs over the next several years. In Ontario, retail cannabis employees will service the Province's estimated 2 million current adult cannabis consumers and expected 1.3 million cannabis "considerers."ii The Ontario cannabis market is expected to grow from $930 million CAD in 2019 to $2.4 billion CAD in 2021iii. And cannabis retail employees are expected to play a central role in cannabis purchase decisions. A recent U.S. surveyiv indicated that more than 90% of consumers strongly consider the retail employee's recommendation when making a cannabis purchase.

Forward-looking statements Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accept responsibility for the adequacy or accuracy of this release.

Although the Company has attempted to identify important factors that could cause actual results, performance or achievements to differ materially from those contained in the forward-looking statements, there can be other factors that cause results, performance or achievements not to be as anticipated, estimated or intended.

There can be no assurance that such forward-looking statements will prove to be accurate or that management's expectations or estimates of future developments, circumstances or results will materialize. Accordingly, readers should not place undue reliance on forward-looking statements. The forward-looking statements in this news release are made as of the date of this release. The Company disclaims any intention or obligation to update or revise such information, except as required by applicable law, and the Company does not assume any liability for disclosure relating to any other company mentioned herein.