Guinness World Records™ 2020 unveils most in-demand TV shows

NEW 2020 Edition features popular shows such as
Game of Thrones, Stranger Things, and
Riverdale

New York/Los
Angeles (September 4, 2019) – With the upcoming
release of Guinness World Records 2020 Edition,
available globally on September 5, Guinness World Records
partnered with Parrot Analytics, to provide fans around the
world with exciting news on their favorite shows. Everyday,
fans turn on their screens and welcome actors and actresses
into their homes to tell stories that inspire, motivate,
encourage and educate. Guinness World Records values these
stories, which have created such a demand that they’ve
broken record titles in their respective
categories.

“There’s no such thing as TV now,” says
Guinness World Records Editor-in-Chief Craig Glenday.
“This is a fast-paced, ever-changing landscape, with
multiple ways to engage with content, so keeping track
definitively of which shows top the popularity charts is
impossible without the kind of data provided by Parrot
Analytics. Gone are traditional viewing figures; instead, by
tracking demand, through streaming, downloading and even
chatter on social media, Parrot Analytics has helped
Guinness World Records identify the shows that people are
genuinely talking about and watching. And the results come
as no surprise – the shows we all talk about around the
water cooler are those that appear at the top of the lists:
Game of Thrones, Stranger Things, Rick and
Morty, The Voice… all TV – for want of a
better word – of the highest caliber.”

The Guinness
World Records 2020 Edition covers TV-related record-holders
spanning book adaptations, comedy, digital originals,
reality, medical drama and Sci-Fi and more. Amongst these
categories, are fan favorites such as Game of Thrones,
Stranger Things, Riverdale, The Voice and Grey’s
Anatomy.

With the expansion of TV formats, this section is
all encompassing featuring record-holders from broadcast
networks, premium cable and streaming services.

Parrot
Analytics, the leading TV content analytics firm
specializing in global audience demand measurement, has
developed a global platform-agnostic measurement system to
quantify how viewers are engaging with TV shows. The
resulting demand weighted metric is based upon inputs from
video consumption (streaming/download), social media
(hashtags, liking, sharing) and research/commentary (media
coverage) sources.

This data was used to assist with the
ARTS & MEDIA: TV section, one of 11 engaging chapters in
this new edition.

The Most in-demand TV Series categories
for 2018 included in this year’s edition
include:

This new
edition of the best-selling annual celebrates the latest
record-breaking achievements with a series of 11 fact-packed
chapters, covering a wide spectrum of topics from the
classic – amazing animals, jaw-dropping geography and
spectacular sporting achievements – to the cutting-edge
– including streaming, viral sports and robots & AI.

What’s the fastest game bird in Europe?
This was the question that inspired the founding of Guinness
World Records back in 1955. Starting with a single book
published from a room above a gym, GWR has grown to become a
global multi-media brand, with offices in London, New York,
Miami, Beijing, Tokyo and Dubai. Today, we deliver
world-class content, not just through Books, but via TV
shows, Social Media and Live Events. Our in-house
consultancy works closely with brands and businesses around
the world to harness the power of record-breaking and
deliver award-winning campaigns and business solutions. Our
ultimate purpose is to inspire people -individuals,
families, schools, groups, companies, communities and even
entire countries – to read about, watch, listen to and
participate in record-breaking. To join this record-breaking
community – and find out the answer to that original
question – visit guinnessworldrecords.com.

Parrot Analytics is the leading global content demand analytics company for the multi-platform TV business. With the world's largest TV audience demand datasets, the company currently tracks more than 1.5B daily expressions of demand in over 100 languages from 200+ countries to reveal the content consumers engage with and watch the most across platforms.

As a trusted partner to some of the biggest media companies and content creators in the world, Parrot Analytics optimises content workflows in real time. The company's TV analytics products result in better production, distribution, acquisition and marketing decisions, as well as accelerated SVOD platform success.

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