Segmentation using Economic Cohorts

Economic Cohorts is the first consumer segmentation system to provide marketers such a complete picture of the customer wallet in combination with all of the key demographic, behavioral and lifestyle attributes you expect from a first-class consumer segmentation system.

By segmenting customers and prospects based on data-driven measures of household economics (income, ability to pay, spending, and credit capacity), as well as lifestage, demographics, urbanicity, and consumer behaviors, Economic Cohorts incorporates the vital visibility into a household’s potential ability to spend that is generally missing from consumer segmentation products. It is available both offline and online.