Microsoft is now your ‘devices and services’ company

Microsoft really wants to make sure its shareholders, customers, partners, and competitors realize it’s not just a big software company anymore.
In an October 9 letter to shareholders, part of Microsoft’s just-released fiscal 2012 annual report, CEO Steve Ballmer repeated his new “devices and services company” mantra to drive it home.
Ballmer hasn’t (yet) chanted “devices, devices, devices” in front of any public or private audiences (that we know of, at least) in the way he once, in 2006, infamously chanted “developers, developers, developers.”