App Store Optimization

Your app will only appear in the search results for keywords and key phrases present in those fields, so it’s a hard decision to make.

Keyword optimization (also known as keyword research) is the act of researching, analyzing and selecting the best keywords to target to drive qualified traffic from app store to your app.

Keyword search optimization is a critical step in initial stages of app store optimization (aso), for both paid and organic apps research. If you do a bad job at selecting your target keywords, all your subsequent efforts will be in vain. So it’s vital to get keyword optimization right. Here are some tricks help to get the most out of your App Name and Keywords fields.

1. Use comma for keywords field

This is a common mistake by all developers. Afraid the App Store will read all their keywords as a giant nonsensical keyword, some developers use spaces and commas to separate words. This is unnecessary and reduces the number of keywords you can use, since spaces are counted as characters.

The App Store algorithm reads both spaces and commas as separators. So, next time you’re filling the Keywords field, don’t write your keywords as “sound, business, profession, app, list.” Follow the iTunes Connect tip and write them as “sound,business,profession,app,list.”

2. Don’t use names for numbers, use digitsWhen you use “4,” the App Store looks for “4” and “four”. Take the extra space and choose another keyword. So you can use digit 4.

3. Don’t repeat keywords

If you’re aiming for the key phrases “Business app for profession” and “Useful business app,” you don’t need to repeat the keyword “business & app” Leave the list as business,app,profession,useful.

4. Don’t use app name into keywords

App store not allow to permission use app title word into Meta keywords. For example If the app is called “Business app for profession,” you don’t have to use the keywords “Business” and “profession” into your keywords list.

5. Add the strongest & relevant key phrases in the App Name.

Since the App Name has more weight in the algorithm, this is where you should place your best keywords and key phrases. The more relevant the term, the higher the conversion.
When using key phrases, don’t break them with other words. In the App Name, word order matters: exact matches with the search query will make your app get a higher position in the search results page.

6. Consider using plurals and typos for languages other than English

If you have already done your research, you’ve probably read that plurals are useless for keywords. The algorithm theoretically combines the results for the singular and plural versions, making no difference choosing between them.

Now, go to the App Store and search for singular and plurals, and observe how the results change. The algorithm is not as intelligent as it looks. The same occurs when dealing with languages other than English.

I don’t trust the App Store algorithm. My standard procedure is to treat plurals as different keywords. I look at the competition and traffic, compare it to the singular form, and then decide which one I’m using.

7. Cut connector and stop words

Words like a, the, of, and, for and to are so generic they don’t make much difference in your keyword pool, even when making random key phrases with other words. It’s better to take the space they occupy and put in some more relevant words.

There’s an exception: if you’re targeting a very specific keyword that uses one of these words for a reason, you might want to leave it in the Keywords field. A search for “strategy of war” won’t show your app in the results if you don’t have “of.”

After you finish your optimization, you might end up with two or three characters spare you don’t know what to do with. In that case, throw a number in there.

Why? Well, if you have a generic “best” or “top” word in the Keywords field with key phrases like “top strategy game,” the number will combine with them to create more specific key phrases like “top 5 strategy game.”

First, let me drive one important point About: In-Store App Optimization,, its very important part of your app. While the App Store and Google Play have slightly differing app ranking factors, there are a few key Elements regardless of the platform,Based on a study of more than 200 app searches, it would appear that the following In-side factors are the most important within the app store.

App Title:-Keyword usage in the title appears to be one of the most important relevance signals. It is currently unknown whether it’s a direct signal or an analogous one.

App Description:-Appropriate keyword usage should also be used within the body copy…errr app description.

Keywords Data :-A good old keywords tag, you ask? Yes, but it appears Apple is already de-weighting its impact

App Type/Category :-Placing your app into one or more appropriate categories will improve discoverability among users who browse for apps rather than search for specifics. A Forrester study of European app users showed that 58% of Android users and 63% of iOS users use “general browsing” of the App Store and Google Play to discover new apps.

2:-Off Side – App Store Optimizations :-Unlike Google, Apple has total access to everything that happens within the confines of an application, which means there’s a boatload of data to determine user appreciation ,, The following signals can be used to compare apps within similar categorical clusters:

CTR:-

Usage Weights :-

Discard Rates:-

Downloads :-

Reviews:-

App Updates:-

3:-Update App Screenshots:-App Store and Google Play Every app update is an opportunity to also upload fresh screenshots of app interfaces. The App Store and Google Play allow multiple screenshots, up to 5 and 8, respectively, with additional allowed for tablet app versions.

4:-Desktop Website App-Related Keywords :- Focusing Your apps marketing effort into a desktop site may seem counter-intuitive, but online search volume for “app” keywords .has seen stable interest over the past two years:

5:-Localization- (ASO) :-localization can multiply the number of downloads that an app gets. Localization is the process of translating the components of an app so that can be used in other countries.

Some app publishers have reported that localization as increased their downloads by over 700%.

However, a complete localization can be expensive and time consuming. There is also no guarantee that an app will do well in another country.

One way to test your app in another country before doing a complete localization is to only translate the app’s metadata. If the app gets a lot of downloads, then you can consider doing a complete translation.

The downside to this strategy is that you will probably get negative reviews. You can reduce the impact that this has by only testing for a limited period of time.

While these simple optimizations can be applied to existing apps, it is most ideal to complete optimization efforts during the initial app design and development project in order to launch with your best foot forward.

Learn how to optimize you app to achieve higher ranking and traffic in the app store. From iOS to Android, learn ASO.
If you have a mobile app, this panel covers opportunities to reach new users through mobile app SEO and App Store optimization.

The What
The Why
The How

What :-

ASO is closely related to SEO, Search Engine Optimization. App Store Optimization is a process used to improve the visibility of a mobile app in an app store search. ASO is still very new and is an ever-changing dynamic. This means that there will inevitably be many changes in the near future regarding how it works and how to successfully use it.

Why :-

According to Forrester, 63% of apps are discovered through app store searches. This makes search, in the app store, the most used method for discovering and downloading new apps.

How :-

There are several ways to achieve successful ASO for your app; one of those is with an ASO tool. Some of the top rated ASO tools include, Sensor Tower, SearchMan, Appcod.es, These tools give you what you need to improve your keywords and other marketing areas that determine app ranking within an app store search. You will also need to find a good keyword research tool like Strapley to decide what the best keywords to use with your app is. You will also need to research keywords to decidewhich ones are good to use and which ones are bad to use. When using ASO there is a certain list of things to concentrate on

Components of ASO

On-Metadata ASO – keywords

Off-Metadata ASO – ratings and reviews

On-Metadata: Keywords

Relevance – what sort of results are returned?

Volume – how frequently is it searched for on the App Store?

Difficulty – how much competition and how entrenched are the top 5 or 10 results?

On-Metadata: Title
including a keyword in the title helps your rank for both iOS and Google Play.

Off-Metadata: Ratings

Reviews :- Reviews is Being Counted (lightly) in Rankings, They have found

App Store visibility is a real issue for many small mobile app developers. Most of them can’t actually Fight big publishers on their ground of high-priced performance marketing campaigns and paid PR.

Just by being more visible in app store search results, you can improve your downloads dramatically. Want to know how to make your app rank higher in search results?

3 Reasons to Start ASO Now

Among mobile app marketers App Store Optimization (ASO) will be quite a big topic. With millions of mobile Apps on the market, visibility, promotion and app-store rankings are crucial for mobile apps to be successful and differentiate themselves from the huge competition.

App Store & Google Play include 775,000 apps each already! Get your app found and noticed!

81 % of U.K. App Store visitors stop browsing after checking out the top 50 apps.

75 % of users download apps from the top charts without having heard about them before.

We have created an infographic showing you the essence of App Store Optimization and why you should Start Now!!!You Should Understand App Store Optimization Before Start :-

App store optimization (ASO) is the process of improving the visibility of a mobile app (such as an iPhone, iPad, Android, or Windows Phone app) in an app store (such as iTunes for iOS or Google Play for Android). Just like search engine optimization (SEO) is for websites,
App Store Optimization (ASO) is for mobile apps. ASO is the process of optimizing mobile apps to rank higher in an app store’s search results. The higher your app ranks in an app store’s search results, the more visible it is to potential customers. That increased visibility tends to translate into more traffic to your app’s page in the app store.

First, let me drive one important point home: ASO is really important.

Why App Store Optimization Best Weapon To Boost Downloads ?

It’s not only because apps are big biz, but because customers are searching for those apps. Apptentive Reports that 63% (iOS) of app customers report browsing in the app store to discover new apps.

If you’re not using ASO to increase your app’s search ranking, you’re missing out on the largest discovery channel available to your app.

With hundreds of thousands of apps in each app store vying to rank above one another, the amazing reality is that the majority of publishers are not investing in app store optimization. So here’s our gift to you: ASO is your secret weapon. Spend time every week improving your ASO, and you will meaningfully impact your app’s ranking and overall success.

App Store Optimization (ASO) is the first step to succeed in mobile app marketing. ASO helps your app to be found within the app stores and generate extra downloads or sales.

ASO is considered the mobile SEO for applications. We will share more details about ASO in our next Blog. Read more about ASO Blogs Tips to setup ASO

When we talk about App Store Optimization of your keywords, there are some misconceptions as to what is Really important.Many app publishers prioritize the wrong things when it comes to choosing keywords, so let’s go over the hierarchy of keyword selection criteria.

There are several aspects of ASO, including optimizing screenshots, optimizing your app icon and filtering Negative reviews. But this post will concentrate only on the keyword selection process because it is the most Measurable. Some apps have seen as much as a 300% increase in their downloads just from keyword Optimization, so this process can have a huge impact on the number of times that your app is downloaded.

Select App Relevant Keywords To Increase Genuine Download’s

App Store Optimization magic with keywords so before keywords selections most important thing to Remember when selecting keywords is to select those keywords are relevant to your app.

Relevance is the key factor to consider when choosing the right keywords for ASO. Remember, the more Specific you are, the better. For instance, if you are a kids app developer that design Kids Game which Keyword best for your app

“Kids Game” vs. “ Action Game”

Obviously if someone is searching for “Action Game,” his or her brain is in research mode. If they see your app on App Store with this keywords but you can’t get genuine download no doubt that this keyword will attract a Much more generic audience that may not be looking for what you have to offer. Go for the relevant, long-tail keywords instead.

How to choose successful keywords?

Next, you can use a keyword suggestion tool that is similar to the Google Keyword Planner Tool, but for App Store search. Based on the keywords that you currently have in your list, the suggestion tool will provide Some good keyword candidates.

Other resources include standard sites like: Wordpot, Thesaurus and Wordstream. Scanning the tweets that come up in an app related hashtag search can also yield some excellent keyword ideas.

This information will help you Find best keywords for your app optimize to increase organic search traffic,

First, let Me Drive One Important Point Home: ASO is Really Important. ..Why? It’s Not Only Because Apps are Big Biz, But Because Customers Are Searching For Those Apps. Apptentive Reports That 63% (iOS) of App Customers Report Browsing in The App Store to Discover New Apps.

If your app doesn’t suck then it’s ok to invest some time into optimizing it a bit. The most important part is knowing what to optimize for, meaning the keyword. You want a keyword that has the most searches while it has the least competition (i.e. very few apps that target it). You can do some basic keyword research just by looking at your competitors, using Google Play’s auto-complete keyword suggestions and finally using a 3rd party service that gives you more flexibility in terms of GPSO.

As Mentioned Earlier Keyword Research is The Most Important Part of The Optimization so in Choosing These Services I Took Into Account if They Offer Keyword Tools or Not, But Also Considered Other Features, Which I’ll Describe Briefly Below

Price:- Obviously this is very important as most developers don’t have a lot of fund lying around like big players have. That’s why I also mention in the comparison table below if they offer or not a free trial/tier.

System:- Not all work with the 2 major markets so you’ll see which ones work with iOS apps and Android apps too.

Keyword Rankings:- This basically would give a report on how your app ranks for a particular keyword over a period of time.

Keyword Research:- Helps you delve deeper into a particular keyword to see if you can’t actually find a better alternative. Good tools also include a difficulty ranking (how much competition it is already for that keyword).

Keyword Suggestions:- Think of the suggestions that Google Play offers when you start typing something

2:- SearchMan:- SearchMan was founded in 2012 by Niren Hiro and Naoki Shibata (with a team behind formed of ex-Google/Yahoo/Friendster employees) and is one of the big players too. They are specifically focused on app optimization. Here’s a quick overview of the service:

4:- Straply :- George and the crew came up with Straply to solve a singular, Godzilla-sized problem: getting your app Found in the app stores – App Store Optimization. You see, a bunch of us app nerds think the app stores have Become increasingly broken. In fact, a lot of our mobile developer and marketing homies think the app stores Have been a mess from the start. And as the mobile market grows at an exponential rate, gaining app visibility Has become a whole lot harder.

Price/month:- (Free in beta )

Free / Free trial :- (Yes)

5:- Appcodes:- AppCodes was created by Tomasz Kolinko and claims to be the “Swiss Army Knife” of ASO and GPSO, though this lacks some features in comparison to other services. No login required and that’s a big plus, below is a slide presentation with what they offer

Price/month :- ($15 )

Free / Free trial :- (Yes – demo account and no login required )

6:-MobiledevHQ :- MobileDevHQ was founded in 2009 by Ian Sefferman and they claim to be the #1 in app Store optimization. That probably justifies why they’re also the most expensive and they tend to be More focused on enterprise solutions (where the good honey is). They have a free forever plan for 3 Apps that provides some good basic insight, however most other tools require payment. Here’s a quick Overview:

Price/month :- ($350 | Enterprise ($$$) )

Free / Free trial :- (Yes – limited to 3 apps (free for life))

7:-Mopapp:-Mopapp was born from the experience of three people devoted to developing mobile innovative Applications. We developed many dozens of iPhone, iPad, BlackBerry, Android and Windows Mobile applications.

Price/month:- ( $200 | Enterprise)

Free / Free Trial:- ( Yes – free for devs )

8:-MetricsCat:- MetricsCat was founded in 2013 by Tatiana Aulachynskaya. With affordable prices for indie devs and a cute mascot, MetricsCat is more focused on app analytics and intelligence than it is on app optimizations. No usable demos but you can sign-up for free and see for yourself how it compares with others.

10:- Eyso:- Eyso is an ASO platform for Android and iOS apps. The company was founded in 2013 and its from São Paulo, Brazil, one of the TOP 3 biggest app markets in the world. They have an amazing Content Lab tool that no other platform has, which helps the app publisher to create the best content as possible. They also offer Consulting Services to 30+ apps worldwide with average 250% increase on downloads.

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