Photography

Visual Serendipity.

Serendip­ity: noun; the occur­rence and devel­op­ment of events by chance in a happy or ben­e­fi­cial way.

Storefront decorations, Flatiron Building, Chelsea, New York.

The Flatiron Building was designed by Chicago’s Daniel Burnham as a steel-frame skyscraper in white terracotta, and intended as the headquarters of the Fuller Construction Company. The building was soon dubbed “Flatiron” after its unusual shape, caused by a triangular plot.

The building inspired unforgettable photographs by Edward Steichen and Alfred Stieglitz, and it is now one of the most photographed and recognizable landmarks in New York. It is also frequently used on television commercials and documentaries, in the opening credits of the “David Letterman Show”, during scene transitions in “Friends”, and as the headquarters of the “Daily Bugle Newspaper” in Spider-Man.