The office has begun to distribute red plastic bags adorned with a black Double T
to prospective students visiting campus. The hope is that the red bags will better
denote campus visitors to members of the Texas Tech community — and to Lubbock citizens,
if visitors go off campus.

“We consider the campus visit to be one of our strongest tools in recruiting new
Red Raiders,” said Jamie Hansard, director of recruitment and marketing for the Office
of Undergraduate Admissions. “Many of our prospective students and their parents
are getting their first opportunity to make an emotional connection to Texas Tech,
and we want to ensure that they have the best experience possible. Texas Tech and
the Lubbock community already are known for their friendliness, so we believe that
this campaign builds upon one of our greatest strengths: our West Texas hospitality.”

For the Texas Tech community, “Red Bag Alerts” will be distributed through TechAnnounce
and the events calendar, informing faculty, staff and students of upcoming campus
recruiting events, and providing tips for interacting with the visitors.