Since most tourists sites are located away from the urban centres, the trend is towards an
increase in the share of tourism outside the well known urban centers.

When we limit ourselves to well
known tourist spots we tend to reinforce impressions that are stereotyped.
Come and discover rural India where 74% of Indians live.
There is wealth of craft, performing art and vivid life style that awaits you.
Your interest is vital to sustain these endangered wealth of human evolution!

Rural Tourism in India

India is one of the oldest and perhaps culturally the richest and most diverse nation on
this planet.
You will be exposed to all colors and hues of civilization.
Our forests are rich in flora fauna. Our Cuisine are mouth watering. We have scenic beauty
that is breath-taking.Our folk dances are simply enchanting.
A wide array of discoveries await you in wooded valleys of Himachal Pradesh, hills of Uttaranchal, plains of the river
Ganga , forests of north-east or plateau of south India.
All you have to do is to cross over the mental barrier and step in a brave new world of
unending surprises of rural India.

FICCI and UCCIs' Role in
Promotion of Rural Tourism

FICCI is actively promoting the concept of Rural tourism in this country and abroad. UCCI
has undertaken the mission of rural tourism in this part of the country. This will not
only attract tourist traffic, it will also offer new avenues for economic growth of the
region.
These organisations are acting as catalyst to generate synergy between tourism, related
industries, the government and international agencies.They are also working towards
involving local panchayats in the villages in the process.
All these efforts are aimed at establishment of infrastructure with smooth exchange of
information among all the stake holders resulting in a robust Rural Tourism establishment.