102 Targeting 301

If you work in the Government acquisition world, this podcast is for you. (not just for Contracting Officers!)

The latest in our continuing series on targeting. First we covered reachable market, target market, and your weight class. Targeting 201 we learned how to “be the prize”. In this episode we introduce the concept of “subtract, then multiply”.

Kevin and Paul discuss the art and science of targeting. Learn how effective targeting increases the quality of opportunities available to industry and makes the Government’s selection process and administration of contracts more efficient.

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If you need help with the Government market, become a Skyway Connection Community licensee and get access to one-on-one insights, time-saving tools, and contract-centric training resources that will make sure you’re ready to take advantage of opportunities each time they knock.

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Kevin Jans and Paul Schauer created the Contracting Officer Podcast to help Government and Industry acquisition professionals understand more about how the other side thinks. Admittedly, the podcast’s name sounds very limiting. It is not just for contracting officers or even just for those in the contracting profession. Anyone with an interest in the Federal acquisition world can benefit from the insight and down-to-earth explanations of complicated topics provided by the hosts.