The
ABCs of Lobbying

Welcome
to the Timothy’s Law Campaign (TLC) and to the legislative arena!
Your support and involvement with this issue is greatly appreciated and
will prove to be an exciting venture into uncharted territory for many
of you.

Up
until this point, you may have been under the assumption that the only
players in the legislative arena are elected officials and paid lobbyists.
Not true! Countless bills have been passed at both the federal and state
level as a result of public outcry, constituent lobbying and grassroots
mobilization. Timothy’s Law is exactly that kind of an issue.

Participation
in the TLC can provide you and/or your organization with a broad array
of activities. While this document was specifically created to assist
you with legislative meetings, you may also wish to:

Know
your audience – Do your homework before meeting with your Legislator
to determine who your audience will be. This will allow you to tailor
your presentation accordingly. In this we mean, determine if your Legislators
are:

Allies - Advocates and/or co-sponsors of Timothy’s Law.
Proposed bill language will be posted on the TLC website. Here
you can find out which members of the State Senate and Assembly have
signed on as co-sponsors of the bills in their respective houses.

Fence Sitters – When maneuvering through the lobbying
process you will find that some legislators will be non-committal, especially
if they are not well versed in a particular issue and are not aware
of where their colleagues fall on the issue. While this may not be the
case with Timothy’s Law due to the enormous public attention the
issue has received, there may still be legislators who refrain from
co-sponsoring the legislation or coming out on record as a supporter.
These representatives are extremely important to us. Think of them as
the “swing” vote.

Opponents – This category can range from legislators
who have not signed on as co-sponsors of the bill to those who have
or will intensely oppose the bill both publicly and on the floor of
the Senate or Assembly should it come up for a vote.

Meetings
– Bear in mind that it is your right to request a meeting with your
representative and more often than not, they do want to hear
from their constituents. You may access both their Albany and district
office numbers on their respective websites. The Senate website can be
located at www.senate.state.ny.us, while the Assembly website can be accessed at www.assembly.state.ny.us.

To
begin this process, we have created the following guidelines designed
to make your meeting a positive and fruitful experience.

Make a formal appointment - Upon calling your representative’s
office, ask to speak to their scheduler. Explain that you are a constituent
and would like 15-20 minutes of the legislators time to discuss the
need for mental health parity legislation in New York State. In the
event that you are going to be accompanied to this meeting by colleagues,
family members, and/or friends, communicate this to the scheduler. Should
the scheduler convey to you that your representative is unavailable,
suggest that you are willing to meet with a staff member. Staff members
are a direct link to your legislator and will communicate your message
to him/her.

Establish your goals before the meeting – Determine what
your “ask” is. Are you requesting that your legislator sign
on as a co-sponsor of Timothy’s Law? Are you requesting that they
vote in favor of Timothy’s Law should it come up for a vote, or
are you requesting that they advocate for Timothy’s Law with their
colleagues in the Senate or Assembly? Perhaps your representative is
a new member of the Senate or Assembly in this case, you may wish to
simply introduce them to the issue and ask for a follow-up meeting.

Do your homework - You do not have to be an expert in the field
of mental health, however, you should be able to clearly articulate
why you are asking for their support. In an effort to assist you with
this, we have drafted Timothy’s
Law Talking Points (pdf). When appropriate, and if you are comfortable
in doing so, relate your own personal experiences to the issue.

Be prepared for the response - You may encounter opposition.
Be prepared for this but do not engage in argumentative behaviors. The
standard argument against parity legislation is the feared costs associated
with it. Again, you may refer to the Timothy’s
Law Talking Points (pdf) for information on how to respond to this.
Simply share the data with your Representative in a calm manner; you
do not want to sever your new relationship with the Legislator and his/her
office.

Be Honest – In the event that you are asked a question
that you do not know the answer to, simply state that you are not sure
and offer to follow up with the correct information. There are many
members of the Campaign who are willing to assist you with any questions
that you may have. Please feel free to contact us through our website.

Follow up with the Legislator – In the event that you
promised additional follow up materials, forward them as soon as possible.
Also, send a thank you letter to the legislator and their staff.

Follow-up with the Campaign – Due to the fact that the
TLC is such a broad reaching effort, it is important that we track our
activities. Once you have concluded your meeting, please take a moment
to complete the Meeting Minutes form (pdf)
and forward to the TLC