"[P]eople don’t like to be made to look ridiculous. [...] But Trump himself makes it the case that there are really only two options. Either Trump is the greatest US President... or else he is, at best, totally ridiculous. [...] As a result, there is no way to conceptualize the red-blue divide except as a red pill-blue pill divide... The reason Trump talks constant lies is, in part, to ensure the debate frame can only be: which side is constantly lying?" http://crookedtimber.org/2018/06/13/epistemic-sunk-costs-and-the-extraordinary-populist-delusions-of-crowds/

I've been thinking for a while—and have done no research to find out if other people think the same thing, which they might, sorry—that any anti-Trump rhetoric from people invested in electoral politics in the next however many years needs to include a face-saving escape hatch—a way for Trump supporters to wean themselves off of him that doesn't involve looking foolish. (or, unfortunately/regrettably, ever showing penitence, which they're unlikely to ever do)

if I were the DNC or whoever my messaging right now to trump supporters would be to always refer to him in the past tense; something like "it's a shame that Trump turned out to be so corrupt, but it's not surprising that so many smart GOP voters figured the whole thing out."

another option would be to place the blame for being made to appear foolish on Trump himself, something like "GOP voters are fed up with being made to look like fools by this administration. Trump is taking advantage of their good will and humiliating them in front of the world and they're not going to take it for one more second."

@charlyblack I was thinking more like a nationwide ad campaign on fox news and AM radio or whatever, but bots might not be a bad place to start

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