Storytelling has been around just about as long as there have been humans. Brand storytelling may have become popular over the last few years, but using words to paint pictures of characters, places and events is nothing new – and it certainly isn’t a fad. Neither is harnessing the power of story to build a loyal following for your business. That’s a good thing, because the company that can tell an epic story will grow faster, last longer, and build an audience of brand advocates. Since storytelling is such a hot topic, there’s naturally a lot of noise surrounding it….

Creating and maintaining a positive brand image has always been vital. But it’s even more difficult to do than in years past. Thanks to social, marketing is a two-way street where companies must constantly be engaged in an ongoing conversation with their customers. And with so many companies committed to doing social and environmental good as part of their core mission, it’s easy for consumers to drop brands who don’t align with their values. But if your business has somehow developed a negative brand image, don’t fear – it is possible to turn that bad press upside down. Repairing that…

It seems every company these days is hopping on the brand storytelling bandwagon. Maybe you’ve been sitting back, watching this phenomenon, and wondering if all the hype is merited. To be honest – it totally is. There are plenty of reasons for the newfound popularity of story-based branding. Storytelling is not just a new marketing strategy. It’s a way for businesses to authentically communicate their values and vision in a personable and relatable way. Stories are compelling – they grip people’s imaginations in a way that facts never can. When people hear stories, they connect with and experience them –…

A brand story is the difference between giving people facts about your company and telling an epic tale of how you and your customers can partner together to create a better world (or workplace, or home, or… you get the point). Related: 5 Effective Business Storytelling Techniques You Need To Use The problem is, most companies haven’t made the effort to understand their story. If yours hasn’t, we hope to change your mind. Storytelling (particularly through video) has a way of connecting people to your brand on an emotional level. Related: Are Video Ads the Next Marketing Goldmine? A great brand…