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In japanese, of course - but an interesting way to combine date-sim gameplay with social networking directed at girls.

Quote:

In Japan, girls are crazy over virtual boyfriends. Webkare (Web Boyfriend in Japanese), a mix between a social network and dating simulation site, is Nippon?s newest web sensation. Geared exclusively towards girls, the site attracted over 10,000 members just 5 days after its release on September 10, racking up 3.5 million page views in the same time frame.

...

Currently usage is free, with display ads and affiliate links as main sources of revenue. Webkare?s future monetizing strategy could include turning the concept into a video game or novel, merchandising, product placement, selling virtual items, expanding the concept to cell phones, developing a version for male users or offering premium memberships.
Another obvious option is internationalization, but here the question is if such an idiosyncratic way of curing loneliness 2.0 could succeed in the US or Europe as well. Reportedly, 52% of members are Japanese females in their twenties, with thirty-somethings accounting for 18% of the user base.

I...I can't be the only one that head straight to the character section and check the characters' seiyuu. >_> (But dang, they do have famous seiyuu for this. The only one I don't really recognize is Ryuuji's.)