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Givenchy expands e-commerce platform in Europe

French fashion house Givenchy has launched its e-commerce platform in the Netherlands. The new platform was first unveiled in September and is now available to customers in the UK, the Netherlands, Italy, Germany and Spain.

Givenchy's new e-commerce platform - Photo: GivenchyThe new shopping platform is curated and overseen by the brand’s artistic director, Clare Waight Keller, and designed in collaboration with London-based agency R/GA. The website is supported by a 360° strategy, which covers online media, e-mail and social media. The platform allows customers to experience the Givenchy brand from a closer perspective, offering exclusive online content such as look-books and campaign photos as well as womenswear, menswear and accessories collections.

In addition, the new Givenchy website will also give customers access to monthly product drops and an online-only capsule collection as well as ‘new now’ priority access to key pieces prior to their launch at Givenchy brick-and-mortar stores worldwide.

The online experience aims to stay in line with the fashion house's omni-channel strategy and features services including the ability to view stock availability at Givenchy's retail branches; in-store delivery for online purchases (click & collect); and the opportunity to book in-store appointments to try on clothes.

The launch of the e-commerce platform in these European markets marks the first in a wave of international roll-outs scheduled for 2018. North America and Asia are expected to launch the new platform in 2019.

Archives Givenchy

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Next May, the luxury giant will award a prize for the best customer experience solutions for the group’s labels to a start-up. Eligible start-ups must have less than 10 years in business and 100 employees.