ABA Endorses Data Analytics Marketing Solution by Marquis

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​WASHINGTON — The American Bankers Association today announced its endorsement of the ExecuTrax data analytics tool and OnTrax professional services for financial institutions provided by Marquis. The program assembles information from a bank’s various data sources into one relational database where it can be analyzed and used for actionable marketing communications events.

After a thorough vetting process, ABA endorsed the Marquis solution because of the overall features and functionality of its software, the platform’s ease of use for community and mid-size banks, the company’s specialization within the financial institutions space, and strong references from existing bank clients. An additional factor was Marquis’ optional OnTrax consulting service, also ABA-endorsed, which features staff that support banks by analyzing their ExecuTrax data and making recommendations for upcoming marketing campaigns. Both services offer the bank the ability to track campaign efforts to report return on marketing investment.

For more information about ABA’s endorsement of Marquis’ ExecuTrax, visit: aba.com/marquis.

About the American Bankers Association

The American Bankers Association is the voice of the nation’s $17 trillion banking industry, which is composed of small, regional and large banks that together employ more than 2 million people, safeguard $13 trillion in deposits and extend nearly $10 trillion in loans.

About Marquis

Over 700 banks in North America have trusted Marquis' software and consulting solutions for over 30 years. Marquis features a robust offering of marketing and compliance data analytics, marketing automation tools, professional services, CRM software, Exam-ready compliance software, and a full array of analog and digital marketing tools including direct mail, email fulfillment, and website tracking.