Deconstructing Sharing

Insanely interesting and thorough user study from the fine folks at ShareThis:

Mobile vs Desktop: A Cross Device User Study « ShareThis Blog: “The data points above show that people engage with devices in patterns during the day, and that people engage with social channels on devices which better support their activities and content consumption. For marketers, understanding the usage patterns and the connection between devices and social habits is an important part of managing the social communication between their brands and users.”

What’s perhaps most interesting is the stats about what devices account for more sharing (iPhone vs other platforms) and the breakdown of what type of content is shared the most on which device.

In simple terms: mobile matters a great deal in 2013 and that trend will only evolve to where mobile overtakes desktop traffic in the future.