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Thursday, February 14, 2013

Association 101: A picture is worth a thousand words!

At an outdoor event the other night, he was wearing a logoed shirt pictured above.We were standing in a food line.

I couldn’t believe the number of people who came up to John and asked about the logo and wanted to know why he was wearing it. Whether he made pens or was he a writer.

After the third or fourth one, I asked John if I could take a picture of his logo and said “I think this is worth a blog.”

Everyone tells us that people are visual. That we should use visuals in our communications. That pictures help convey our brand.Well, in that five minutes, the logo on John’s shirt put the communications theory into practice ... it once again showed me the power of visual images.John’s shirt logo created an opportunity for conversation and engagement. Does your association’s logo or logoed items tell a story or generates conversations? Or, better yet, does it invite people to stop and ask you what you do?

Are your staff and members wearing your logoed items ... it is a great way to create awareness!

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Strategy | Content | Discovery

Welcome to SCDdaily, a blog written specifically for association and nonprofit staff professionals. My goal is to save you time by gathering, curating and sharing content important to association and nonprofit management. My research extends beyond traditional association sources. I seek key trends from business and consumer marketing that stimulate your thinking about your organization and its members or donors.