engagement

In the past year, we released a Product Benchmarks Report as well as two reports specifically focusing on Media & Entertainment and Financial Services. (Look for reports on Retail & E-commerce and SaaS in the not too distant future). We . . .

A user journey is a story about a customer or prospect as told from their perspective. It’s often depicted as the series of touch points they have with the business—starting when they first learn about the product and ending when . . .

A year and a half ago, we tried to answer the age-old question: Why in the heck do people open emails? So, we analyzed a LOT of email subject lines (85,637 over the course of nearly four years, to be . . .

What’s the difference between a B2B app and a consumer app? To end users, there isn’t any. Behind the keyboard of every business to business (B2B) software instance is a person whose career success rests on their ability to get things . . .

The 2017 Product Benchmarks Report comes out very soon. In it, you can find industry-by-industry benchmarks that will show how average and elite mobile apps perform in key areas of product health such as usage, retention, and conversion. In this . . .

Everyone wants to find a number like Facebook's “seven friends in 10 days.” But if you go digging into your data looking for magic, you probably aren’t going to see it. That’s because magic numbers are an illusion. And that’s okay.