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Have you noticed that the likes and interactions on your Facebook page are decreasing? If so, you’re not imagining it – organic reach on Facebook brand pages fell by 52% last year alone, and Facebook has even admitted that only about 16% of your fans see your updates. Yuck! Why is this happening? With an […]

A couple of Saturdays ago, my friend, co-worker and Director of Biz Dev, Bryan Clark, was taking his first-degree TaeKwonDo black belt test. I was attending as a black belt to help with the sit ups and push ups, to cheer Bryan on since he’s my sparring and workout buddy, and to post updates to […]

I’m attending my high school reunion in a few weeks and I need a fabulous dress. So I’ve been spending time on various retailer sites to find the perfect outfit. Of course I visited Nordstrom.com and found some great dresses, including a stunning, little, black dress by Ralph Lauren. Imagine my surprise when I clicked […]

Earlier this month, Facebook announced that users’ home page will soon be transformed into a revamped newsfeed. If you’re the administrator for a brand page, here are some things you should know about the new News Feed. Facebook Will Let Users Choose the Feeds They Want To See. Today, Facebook tries to guess what posts, […]

Like many people I know, I view my Facebook personal page (versus the Matrix Group brand page) as the place where I connect with friends, share personal updates, post photos of my family, yada, yada. While Twitter and this blog are part of my public, professional persona, Facebook is more a part of my personal […]

Everywhere I turn, I’m hearing about Facebook’s IPO on Friday. The media, economists, pundits and the public are speculating about stock price, total valuation, and on and on. And of course, people are questioning whether or not Facebook will have staying power in the long run. Mark Evans from Forbes Magazine warns readers to “Stay […]

The much awaited Facebook timeline for brands is coming. On March 30, whether you like it or not, your organization’s Facebook page will convert to the new timeline format. Here’s what’s new: It’s All About the Timeline. Facebook says the big, huge deal is the timeline. Facebook will automatically show a timeline on the right […]

Matrix Group hosts two webinar series each year, one in the Spring and one in the Fall. Topics for this season’s series are Google Analytics, Integrating your CMS with your AMS (association management system), Advanced Twitter and Creating Content-Rich Mash-up Pages. Here’s the issue: although our webinars are pretty well attended and clients tell us […]

Our social fundraiser last year was so successful that we’re repeating it this year. Help Matrix Group raise money for DC area charities by participating in our social media campaign. We’re starting with a pot of $1,000. We’re adding $10 for every new “like” on our Facebook page and every new subscriber to our YouTube […]

On Monday, Google opened up Google+ and allowed companies and brands to create corporate pages. Previously, only individuals could create Google+ profiles (believe me, we tried to create a corporate page and were thwarted by Google!). If you haven’t done it already, I encourage you to create a page for your organization, company, brand or […]