The 15 saddest attempts at brand verse from #NationalPoetryDay

National Poetry Day, which takes place on the first Thursday of October, was founded in 1994 to promote verse in the U.K. But thanks to Twitter, where hashtags have a way of flouting borders, it’s become a full-blown thing in the U.S. And where there’s a trending topic, you’ll find brands trying desperately to engage. Yesterday was no exception.

What follows are 15 well-intentioned but ultimately misguided attempts by brands to contribute a verse. Tip for next year: If your plan involves rhyming "Violets are blue" with "healthy for you," just don’t.