Colour Riche® Nurturing and Protective Lipcolour is now richer, creamier and more moisturizing than ever before. In addition to nourishing ingredients like Omega 3 and Vitamin E, the formula has been enriched with Argan Oil to condition and soften lips. Your lips are kept soft, smooth, and ultra-hydrated. With a spectrum of new and improved 54 gorgeous shades in sophisticated new packages, Colour Riche® Lipcolour offers a shade that's perfect for every look and any occasion.