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Fashion house Valentino has apologised for advertising one of their handbags with a picture of Amy Adams attending the wake of late actor Philip Seymour Hoffman.

Valentino used an email to journalists highlighting the fact that Adams was carrying one of their bags. They used two pictures of her outside the wake which took place on Thursday and was attended by many famous faces including Cate Blanchett, Ben Stiller and Joaquin Phoenix.

After the backlash that followed, they issued an apology explaining that the use of the photos was a ‘mistake’.

Valentino tweeted: ‘We regret releasing a photo of Amy Adams with a Valentino bag. Unaware of the circumstances it was a mistake and we apologize to Ms. Adams.’

We regret releasing a photo of Amy Adams with a Valentino bag. Unaware of the circumstances it was a mistake and we apologize to Ms. Adams.

Vice president of communications for Valentino USA, Mona Swanson, released a follow-up statement on Friday afternoon stressing that Adams was not ‘part of our PR efforts’.

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It read: ‘We sincerely regret releasing a photo to the media…of Amy Adams with a Valentino bag. We were not aware the photograph was taken while she was attending the wake of Philip Seymour Hoffman. It was an innocent mistake and we apologise to Ms Adams who was not aware, or a part of, our PR efforts.’