Movie Theater Owners Calling For Shorter Trailers

New guidelines issued Monday by the National Assn. of Theatre Owners call for limiting the length of movie trailers to two minutes.

The guidelines, which the trade group said were designed to “maximize the effectiveness and efficiency of the industry’s marketing efforts,” also call for restricting marketing time for trailers to 150 days prior to the release date of the film, and 120 days for all other in-theater marketing materials. Two exemptions per distributor per year would be allowed for both trailer length and marketing lead time.