Micro Pulse: How small touches in social media impact the heartbeat of your brand.

Micro Pulse: How small touches in social media impact the heartbeat of your brand. This was presented at InnoTech Oklahoma on November 4th, 2009.
…

Micro Pulse: How small touches in social media impact the heartbeat of your brand. This was presented at InnoTech Oklahoma on November 4th, 2009.

Just as small movements, gestures and facial expressions impact your ability to communicate effectively, small touches add up to create a cumulative perception of a brand. Touchpoints take on a whole new dimension now that consumers have access to brands whenever and wherever they want. This makes every single touch with consumers, no matter how small, a crucial interaction.

35.
Social Media Plan
1 2 3
Listen Plan Strategy
• Locate consumers • Define business • How and where
Objectives will you do it?
• Assess their
social activities • How can your • How will
brand’s strengths relationships with
• Look for small, be extended online? consumers change?
focused audiences
• Who will be
leading this
effort?

36.
Social Media Plan
1 2 3 4
Listen Plan Strategy Tools
• Locate consumers • Define business • How and where • Decide what
Objectives will you do it? social tools you
• Assess their will use.
social activities • How can your • How will
brand’s strengths relationships with • How will you
• Look for small, be extended online? consumers change? monitor acitivities
focused audiences and measure success?
• Who will be
leading this
effort?