How To Make Your Ad Copy More Effective

Written by Ash Trivedi

Continued from page 1

3. CHARITY  Tie in a percentage of your sales with one of your favorite charities. And make mention of this in your ad copy. This is a win-win strategy because your company gives back to society plus your clients read about it; it improves your image in their eyes and shares your concerns. And they give, too. Everyone helps each other.

4. GUARANTEE  Include a good, solid guarantee in your offer. For examples, look at last thing you purchased and check out guarantee. In a nutshell, make it a lifetime offer and / or give them back MORE than they gave you.

5. PS  Since most people look for this feature, add it! Say something in your P.S.  like give them a Bonus offer if they reply by a certain deadline. Or focus on your best reason why reader should buy  and NOW.

6. CONTACT  Do include complete contact information  that works! Test any email addresses and telephone numbers before going to press

So next time you need to ace your ad copy, go back over what you wrote and tweak it here and there for improvements. Better yet, have a contest and invite your readers to do it for you! Hows that for a win-win solution?!

Ash Trivedi is the founder of Opulent Marketing Group serving small business clients with direct marketing campaigns. Get free business advice and resources by visiting http://www.ash-trivedi.com

Have you Hugged Your Customer Today ?

Written by Lisa M. Cope

Continued from page 1

Show your customers that you appreciate them. It's little things that matter. Like a friendly voice and prompt courteous service. Going that extra mile to make them feel special. You can create a huge following of loyal customers just by being nice.

But don't stop there. The possibilities are endless. Have you ever been to a nice hotel where they leave a chocolate on your pillow? Now that chocolate only cost them a few pennies but it made your experience nicer. It made you remember their hotel above others.

How about customer reward programs. Sales will soar when you tell your customers that they will get one free after they purchase three. A free gift with every purchase. Every one likes presents.

Customer appreciation days, sales and specials. Hold an event throw a party just for customers that you have done business with before. Make them feel special, like they matter, that they are important to you. Then watch your business reap rewards.

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