Cecilia Kindstrand is director of EU public affairs for Swedish Match. She joined the company in 2010 and is based in Brussels, where her work has focused on advocating for tobacco harm reduction as a pragmatic, logical and important element in tobacco policy. Swedish Match is a tobacco company with tobacco harm reduction at the core of its business. Its vision is “a world without cigarettes.”

Before joining Swedish Match, Kindstrand worked for the consultancy firm APCO, supporting clients to navigate in the EU environment, focusing on internal market and trade policy issues. She has a political background and has previously served as a member in the municipal council of Uppsala, Sweden, and worked in the European and Swedish parliaments as a political advisor.