yBC specialises in creating feature format videos for our clients & collaboration networks. Often these are in a mini documentary format of 3-5 minutes, featuring clients and collaborating experts. We routinely involve global brands and recognised industry experts. Other formats include animation. Our features are often deployed in long term social media campaigns on platforms [...]

Hero videos are those business videos which really show off the power of compelling video content. With expert production these videos can be an invaluable business development tool as well as a tool to wow the crowds at conferences and events. yBC creates these videos for a wide range of industries and clients for all [...]

Harvey Thorneycroft Ltd is a business rich with captivating stories and inspiring perspectives on success in life and the corporate world. yBC has had the pleasure of connecting with some of the brilliants minds in this network and putting these ideas into a format that can be easily distributed across digital platforms.

Good curation is vital to encourage engagement with content. yBC’s video briefing format has proven popular across our channels and has been taken up by clients as a way to share useful business insights with a wider network. This example from The Hospitality Channel begins with a mini hero video.

yBC regularly attends industry events that are either hosted by our clients or relevant to our channels. We capture interviews with speakers and attendees, and general footage of the day as appropriate.

The research arm of US$13Bn technology company CSC, Leading Edge Forum wants to establish a library of engaging video content to engage Enterprise CXO’s. yBC is producing a series of animated videos as well as capturing documentary footage from industry events, collaborating experts and CSC clients.

The work we did with BlackBerry included filming and interviewing all of their Innovation award nominated and winning companies. The BlackBerry Partners gave insight into the future of the mobile industry, which of course is bright, and told us a little bit about the innovations they are hoping will take the market by storm.

Our partnership with Entrepreneur Country has gained interview access to some of the leading UK entrepreneurs. These people are completely disrupting industries and showing the established players how it is done. Interviews include those with Julie Meyer, the Founder of Ariadne Capital, Jo Malone founder of the namesake cosmetics company and Bruce Dickinson the lead [...]

The Hospitality Channel features briefings, profiles, and interviews with a range of influential players in the hospitality industry including hotel owners and operators, investors, disruptors, and data experts. The channel covers topics on market conditions, trends, threats, opportunities, good leadership, and employee engagement.

Many companies want to be engaged content marketing, but they are really producing the same old “thought leadership” pieces where they tell stories about their own products. The 2017 Brilliant Minds Lord’s Showcase in London shows how to create truly strategic content marketing. Location: The Long Room, Lord’s Cricket, Ground Central London The 2017

As the convergence of TV and digital continues, Google now claims YouTube advertising effectiveness is greater than TV. Matt Brittin, Google’s top-ranking European executive, is set to unveil a report analysing ad campaigns across eight countries that show in 80% of cases YouTube ads were

The rise of Bernie Sanders, seemingly from nowhere came as no surprise to us at yBC.tv. In our video about Next Gen Consumerization, our friends at the Leading Edge Forum made a number of predictions about how technology is changing the world. And in relation