How to Create a Speed to Market Advantage

An SBI Event for Executives

LEAPFROG YOUR COMPETITORS

You are invited to an executive workshop focused on how to leverage a new selling motion to achieve speed to market advantages over your competitors. You and your competitors are all targeting the same companies, the same buyers, and all too often with the same over-worn message.

Your Speakers:

Chris Hays, SVP of Marketing & Sales Operations for DiscoverOrg

Chris will share how he enabled his team to leverage process and data for speed to market that has competitors trying to keep up with his company. Also, Chris will share a behind-the-scenes view of how he has beat his competition with the right structure, roles, quota planning, data insights, and the prospecting process.

Josh Horstmann, SVP of Worldwide Sales for SBI

Josh Horstman who will outline the three steps to equip your sales team to leverage the latest ABM techniques. This deliberate selling motion will convert targets to opportunities within 45-days.

WHY ATTEND

As an attendee, you will enjoy this interactive working session with a small group of executives like you to discuss concrete actions that will have an impact in the next 45-days.

2x your speed to market with a 45-day plan

Evaluate your existing processes and sales motion against best practice

Create a competitive advantage to leapfrog your competitors

Attendees of the workshop will participate in the interactive session by leveraging a Sales Strategy workbook that includes standard operating procedures, best practices, and emerging best practices.

AGENDA

2:30 – 3:00pm
Overview of the 45-day plan on how to leapfrog your competition.

3:00 – 3:30pm
Chris Hays shares a behind the scenes view of how his team leapfrogged the competition.

3:30 – 4:00pm
Josh Horstmann outlines the emerging best practices that market leaders are using to 2x their speed to market.