On Our Radar: The Richest Folks in America

Would you eat more fruits and veggies if your job made them cheaper? Inc. reports on new couponing technology that enables workers to get discounts on certain healthy food, as long as their companies, health insurers and grocery stores get on board with the program. – Rachel Feintzeig

White-collar workers rejoice! Lands’ End has a new ad campaign trying to appeal to working men—not workmen in cargo pants and construction boots, but men who work in smart button-downs and classy ties. The New York Times details the new television and web ads. — Melissa Korn

There’s rich and then there’s really rich. The latter category are those who made it onto Forbes‘ list of the wealthiest Americans. Here’s a look at the top 10: Bill Gates, followed by Warren Buffett, Larry Ellison, the Koch brothers, a slew of Waltons and Michael Bloomberg. The list of 400 contains a mere 48 women as well as the first transgender billionaire — Jennifer Pritzer formerly James. – Francesca Donner

The New York Times has a good Q&A with Bob Moritz chairman and senior partner of PricewaterhouseCoopers. Especially interesting are his must-ask job interview questions. “Help me understand your thinking around the idea of what you want to do and the impact you’re going to have long-term,” he tells the Times, because “… I’m hiring you for life.” – Francesca Donner

And finally…

Remember when everyone who was anyone suffered from carpal tunnel syndrome? Freakonomics examined the rise of this so-called “epidemic,” but determined that the keyboard was not necessarily the key culprit. — Francesca Donner