How to Keep Score in Business: Accounting and Financial Analysis for the Non-Accountant, Second Edition

Book Description

In How to Keep Score in Business, Second Edition,
long-time CEO Robert Follett shows you exactly how to "keep score"
in business by reading and interpreting company financials. Step by
step, Follett helps you capture crucial insights buried in balance
sheets, income statements, and other key reports. Follett shows how
to apply core tools for analyzing financial reports and investment
opportunities, and demystifies key accounting terms every business
decision-maker and investor needs to know. You'll learn how to
uncover a company's true financial position through its balance
sheet and income statements–and identify crucial information
those documents may not be showing. Follett demonstrates how to use
modern ROI tools to evaluate performance or analyze potential
investments; how to track ongoing changes in a company's financial
position; how to build cash flow budgets for more effective
planning; and how to use common analysis ratios (without misusing
them). Practical from start to finish, this fully updated book
won't transform you into an accountant–but it will
help you work more confidently with financial professionals, make
smarter business decisions, and choose better investments.