Driver Incentives

Create an effective referral pipeline by making your drivers believers. It All Starts With Effective Messaging. Selling a qualified candidate on your company is the end goal of any recruiting interaction. If your message isn’t compelling enough, you’re losing sales. Yes, each driver has his or her own unique perspective on the company. But every driver […]

A well-run apprenticeship program can be an excellent way to replace your aging fleet with loyal young drivers whose skills you know you can trust. David May, a driver-sales representative for Con-way Freight, is a well-known industry advocate and ambassador. He’s written a heartfelt piece that looks back at his past—and ahead to trucking’s future. […]

How One Alabama-Based Company Made Its Program A Success In just eight months last year, Alabama-based flatbedder WTI Transport signed over 100 new Lease Purchase agreements. Since the company’s entire fleet was in the 300-truck range at the time, that should tell you two things: 1) With the difficulty of finding banks to finance truck […]

Six Tips From Three Experts It’s no secret that recruiting Owner Operators is harder than ever. By some industry estimates, the total number of Owner Operators in the market is 1/3 what it was just before the recession began in 2008. Not only that, says CareersInGear.com’s Carol Gibson, Owner Operators are less likely to switch […]

Crete Carrier Corporation’s Sleep Apnea and Wellness program is paying solid dividends in word of mouth among drivers. Tim Aschoff, Vice President of Risk Management for The Lincoln, Nebraska-based carrier, estimates his company will invest roughly $1.5 million in the program during its first two years. “We’ve always said that our drivers are Crete’s most valuable […]

Create a Satisfaction Guarantee that holds both parties accountable, to strengthen driver recruiting, loyalty and on-the-job performance. Plenty of trucking companies guarantee satisfaction for their customers. Why not extend it to driver candidates? Don’t get me wrong, I understand truckers can be a notoriously hard-to-please lot. But you can make a Satisfaction Guarantee work with […]

If you really want to hire military veterans: Don’t just say it. Show it! By far, the most-read article I’ve written since launching this blog in late 2010 is Truck Driver Recruiting: Look To The Military For Superior Candidates. So it was a genuine, and unexpected, pleasure when I opened a recent email from my […]