“There is a very fundamental shift going on from the information Web to the social Web.” That is one of the quotes from a pair[1] of articles written by Thomas Claburn for InformationWeek during the Web 2.0 Summit in San Francisco this week.

Microsoft announced at the Web 2.0 Summit that its Bing search engine will start indexing Facebook and Twitter data. Microsoft online services division president Qi Lu, said Microsoft’s non-exclusive search deals with Facebook and Twitter to integrate real-time status updates and tweets into Bing’s search results, was “one step in many toward Microsoft’s search goal of understanding user intent, an aim he likened to building ‘a mind reader.'”

On Wednesday afternoon, Google announced it had “reached an agreement with Twitter to include their updates in our search results.”

Social Networks have caused a rapidly increasing number of legal concerns, not the least of which relate to privacy, identity theft, dilution or outright infringement on intellectual property assets, and defamation of persons and brands. This blog intends to explore and monitor the impact of this fundamental shift and social media as they relate to the legal system and entrepreneurs.