persuade

If you want to sell more in your business, you might want to start by improving your persuasion. And, the key to successful persuasion is to tap into people's emotions. That's the secret to getting people to take action—you tap into their emotions. It doesn't matter if you're persuading a potential buyer to invest in your offerings or your kids to go to bed at a decent … [Read more...] about How to Persuade Using Love Versus Fear