Foreign Language MarketingMany companies use a foreign language to reach out to new clients, but sometimes they neglect to check the accuracy of their translations. For example, consider the case of a German beverage manufacturer that launched a raffle promotion that would award backpacks to the winners. But instead of referring to the prizes as knapsacks or rucksacks, the company’s translated text used the word for body bags. Their intention to attract buyers through a promotion had the opposite effect — all because of the mistranslation of a simple word.Save yourself that embarrassment and work with a professional German to English translator.

Foreign Language MarketingMany companies use a foreign language to reach out to new clients, but sometimes they neglect to check the accuracy of their translations. For example, consider the case of a German beverage manufacturer that launched a raffle promotion that would award backpacks to the winners. But instead of referring to the prizes as knapsacks or rucksacks, the company’s translated text used the word for body bags. Their intention to attract buyers through a promotion had the opposite effect — all because of the mistranslation of a simple word.Save yourself that embarrassment and work with a professional German to English translator.