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PledgeMusic shares stats to celebrate sixth anniversary

Fan-funding platform PledgeMusic is six years old this year, and to celebrate, CEO Benji Rogers has published some stats on how artists are performing on the service.
More than 1m people have accounts on PledgeMusic, spending an average of $55 per transaction. “For our targeted campaigns, we see our emerging artists hitting and exceeding their projected goal 87% of the time, and our frontline acts 90%. Combined they exceed their intended goal by an average of 12%,” wrote Rogers.