Our beliefs

To reach the stars, a business needs the right support at the right time

Unlocking potential requires systemically building the right capabilities

Our approach

Clarity

Listening, challenging and clearly articulating the business opportunity or issue before exploring tailored solutions.

Insight

Uncovering and sharpening key market and business insights through rigorous fact-based research and analysis, to identify opportunities and connect strategy with execution.

Collaboration

Working closely with the team to guide the identified changes needed for sustained growth.

Nathan King

Nathan King, is a dynamic business growth coach and strategic marketing consultant, with a unique blend of expertise gained from eighteen years marketing and operations experience with the likes of GSK, Dairy Crest, PepsiCo and Britvic, together with over four years working with both international and SME clients across multiple sectors including food, healthcare, property, technology and telecoms.

David Milnes

David is an experienced and diligent business research expert. His skills include delivering research programs designed to connect clients to new business opportunities. With over 25 years of experience, David’s clients include Barclays, RBS and The Economist. Additionally, his research has supported many SME organisations across the technology, marketing services and professional consultancy sectors.

Ivor Middleton

Ivor is a qualified Chartered Management Accountant with over twenty years’ experience in industry, most of which has been spent supporting managing directors and their boards. He has worked for blue chip PLCs like RTZ, George Wimpey and Informa, and has been a portfolio FD for over ten years supporting a wide variety of businesses. He has helped to diagnose and solve poor performance; provided the confidence that enabled raising tens of millions of pounds and won large contracts; and made decisions easier by improving the information needed to make them.

Testimonials

“The DV02 board have been delighted with the business guidance from Nathan as non-exec advisor to create the three year business growth strategy and lead the annual planning process, together with and his strategic marketing support to develop the marketing strategy & plan.”

Vince Potter
Sales & Marketing Director
DV02

“I have been impressed with the clarity, organisation and creativity Nathan brings in his strategic marketing support to me and my team resulting in the creation of our exciting marketing strategy, plan and trade presentation for the launch of our branded range, together with the successful on-boarding of our new brand manager. Nathan is hard-working, professional, and calm, operating with high integrity and always delivering on his promises.”

Emma Killilea
Founder
Delicious Alchemy

“The clarity Nathan has helped bring to the future growth of my business has been fantastic. His relaxed yet probing style of questioning enabled him to get a very quick grasp of the business, then with his highly visual and collaborative exercises we teased out together not only a clear vision on where to focus my efforts but also the future goals and strategies to achieve it.

Since working with Nathan I’ve increased revenue by a third with another deal in the pipeline to double the business. I highly recommend Nathan to help you develop a growth strategy that focuses the right resources in the right places to achieve maximum gain both financially but also in terms of a rewarding business.”

Jenny Tschiesche
Founder
Lunchbox Doctor

“It has been the best thing we’ve done to date.

Nathan was instrumental in setting up our systems and processes to help us manage our growth.”

Josh Rowley

Engineering Director

E3D

“AddVantage were key in driving all the initiatives to developing our new member personas including briefing the creative agency for the visualisation. They were a pleasure to work with, bringing a strategic approach to the whole process and working collaboratively with all parties involved. True professionals who added great insight into and leadership of this project. Thank you.”