I Scribble my thoughts here. Sometimes even influenced by ideas and interpretations collected from the Internet.

27 Jan 2012

Interesting Advertising Quotes

The "Ad Contrarian (Blog)" is a great mix of astonishing incisive commentary, irreverence and hilarious. If you are connected to advertising and marketing, you might love it.Here are some delicious quotes from the right navigation of the blog .... interesting !

"Creative people make the ads. Everyone else makes the arrangements."

"Brand studies last for months, cost hundreds of thousands of dollars, and generally have less impact on business than cleaning the drapes."

"Nobody really knows what "creativity" is. Every year thousands of people take a pilgrimage to find out. This involves flying to Cannes, snorting cocaine, and having sex with smokers."

"Marketers always overestimate the attraction of new things and underestimate the power of traditional consumer behavior."

"If you're looking for perfection, you came to the wrong planet."

"We don’t get them to try our product by convincing them to love our brand. We get them to love our brand by convincing them to try our product."

"As an advertising medium, the web is like communism. It's never very good right now, but it's always going to be great some day."

"In American business, there is nothing stupider than the previous generation of management."

"If the message is right, who cares what screen people see it on? If the message is wrong, what difference does it make?"

"The only form of product information on the planet less trustworthy than advertising is the shrill ravings of web maniacs."

"In the entire history of civilization, nothing good ever happened to a teenager after midnight."

"There's no bigger sucker than a gullible marketer convinced he's missing a trend."

"All ad campaigns are branding campaigns. Whether you intend it to be a branding campaign is irrelevant. It will create an impression of your brand regardless of your intent."

"Nobody ever got famous predicting that things would stay pretty much the same."

About Me

DS is an IT Professional since 1984 (when he joined Computer Science at J K Institute of Applied Physics, Allahabad University, India).

He did Preliminary studies (10+2) from K V HFC Barauni (Bihar, India). He studied Computer Science from Allahabad University. He also, studied practical application of Computer Science from IERT (Intitute of Engineering and Rural Technology, Allahabad). Did some Computer Science teaching in Allahabad & Varanasi for one year in Private Computer Institutes. Developed and sold some business software through Datapro Information Technology in Varanasi.

He Joined Nirula's (Fast Food & Hotel Chain of India) in December 1991. In Nirula's he developed several software related to Hotel Management, Production Planning & Management, HR Management etc. Managed the entire IT Infrastructure from ground up. There he got developed the first eCom website of India.

He joined IndiaMART in 2003 as Manager Technical and Managed the Production Servers (Linux). Developed expertise in Apache and Qmail.

Joined Monster.com India in 2005. Built the complete Server farm Infrastructure from ground up for APAC region.