As of this morning, Fandango was reporting 91% of its ticket sales were for Star Trek, far outpacing sales for last weekend's box-office champ Wolverine. As of last night (and presumably now too), Star Trek was outselling Transformers and Indiana Jones and the Kingdom of the Crystal Skull at the same point in both films' cycles. Those movies made $70.5 million and $100.1 million on their opening weekends.

Based on these advance sales, Star Trek's opening could be more than twice as big as the franchise's highest-grossing debut: Star Trek: First Contact's $30.7 million first weekend back in 1996, Hollywood Wiretap predicts.

And if the movie makes more than Wolverine's opening total of $85.1 million, Star Trek will have made more money in three days than the total theatrical grosses for all but two Trek films. Now that would be a successful, homegrown (revived) franchise!