Apple Fanboys are Religious

Now I know why Apple people make me a little uncomfortable, it's religion.

Apple Provides Fans With Religious Experience, Brain Scans Reveal

A team of UK neuroscientists has scanned the brain of an Apple fan and discovered that Apple products stimulate the same part of the brain as religious imagery does in people of faith.

The study will be reported tonight in the UK in a BBC documentary called "Secrets of the Superbrands," which examines the relationship between consumers and brands that shape our lives.

Series creators Alex Riley and Adam Boome wrote in a promo article that they chose to investigate Apple after passing by a new Apple Store in London's Convent Square. The scene reminded them of "an evangelical prayer meeting" rather than "a chance to buy a phone or a laptop." We've seen similar frenzies at Apple Stores in New York City, San Francisco, and Beijing.