If you didn’t figure out the problem BEHIND the problem, the new oil pan would just keep cracking again and you’d be replacing it every 6 months...instead, you replace the oil pan AND coolant cap and you have now SOLVED the problem.

So you all had great, pretty creative answers, and they are ALL one reason “why.”

(Starbucks card winners you will get an email from me this afternoon, after my oldest son’s Christmas play!)

Candy says:

YES!

Not only are you creating something new and creating a buzz, but you “offer something unusual that people didn’t even know they needed.”

Even better? You aren’t competing with yourself.

You aren’t just coming out with a pickle that will compete with your Great Value brand...people aren’t choosing one over the other.

They are choosing BOTH.

They want to try the new pickle, give their kids some entertainment during mealtime,

AND they are going to buy another jar of pickles for Saturday sandwich days.

You aren’t competing with yourself, or with ANY of the other 13 supermarkets in town. It’s all new money being earned.

This is called making the competition irrelevant, and I’m a HUGE fan of this concept.

So what’s the DEEPER why?

So why does Wal-Mart want to BE the “Purple Cow?”

Besides just being innovative and making the competition irrelevant, they want to solve their problem.

What’s the “Big W’s” big problem?

The “Amazing A.” You know, that store that started by only selling books.

P.S. I’m opening up Tween Booking Blueprint for a limited amount of time, which is the exact steps of how I created my own Pink Pickle (and you can too) that gets me on average 12-15 bookings in the slow season of Jan-March. Heck I’d be happy with just 5 :)

So if you’re REALLY intrigued by all of this, you can signup to watch the upcoming webinar here (3 times over 3 days).