Former Head of WPP’s OOH Agency, Kinetic, Amit Sarkar is all set to launch a full service specialist agency called Nomad. The agency will primarily focus on OOH with integrated offering platforms including mobile, digital, content and creative consultancy. Activation, retail, cinema and sports will be other focus areas in the months to come. Nomad is expected to be operational from April 1, 2016.

“Programmatic buying in the Digital OOH space , creative advisory and content development specific to OOH and embracing ‘technology’ at the centre of innovation is the mantra for us,” said Sarkar.

Nomad will be privately funded and will initially have offices in Mumbai, Bangalore, Kolkata and Delhi. There are also plans to open a JV office in Singapore in the next three months. Sarkar said Nomad hopes to have team strength of 30 over the course of the year, with some senior members expected to come on board in the coming weeks.

Sarkar said Nomad’s mantra would be programmatic buying in the digital OOH space, creative advisory and content development specific to OOH and embracing ‘technology’ at the centre of innovation. “The strength of Nomad comes from the skill pool brought in by individuals with extensive work in full service media agencies, OOH, digital services and also technology boutiques. We have got our financials and business plan right in place and will operate with an office network across key metros, to start with,” he added.

Sarkar has more than 18 years of professional experience in the media industry and has worked for The Daily (morning tabloid), Mumbai, Sahara India Television, Madison OOH, Posterscope, Clear Channel and Portland Outdoor.