Blog

If asked for one marketing tip that can have a big impact on a company’s marketing today, my answer is trust signals.

Trust signals are marketing assets that move buyers to action. They include customer reviews, case studies, and other marketing that validates assumptions.

Fifty seven percent of all buying decisions happen before buyers contact a business. This is why marketers today are using trust signals to sneak inside the minds of buyers early in the process.

How often does your business attract interested buyers that disappear forever? It’s very likely they sniffed out something that broke their trust in your business.

The new reality is that buyers will rarely approach a business unless they have a relationship with a person in it. By creating trust signals that adapt to the buyer’s journey, a business can earn layers of trust.

You will discover that most trust signals are 3rd party validations. There are also a few you can create. They are all powerful reputation management tactics.

No. 1 — Short Form Video

People want to trust you. For that to happen they first have to get to know and like you. This is why you will be hearing a lot about video in 2019.

A recent study revealed short-form video is the best converting content for 53% of marketers. These are not studio quality videos. They are often impromptu videos made with a mobile device.

You can use video to show your personality to get closer to buyers that are making comparisons. You only need to communicate that core message that makes your business right for them.

No. 2 — Customer Reviews

Reputation management is evolving into a must-have marketing asset.

57 percent of buyers ignore businesses with less than 4 star Google Reviews