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VIKTOR & ROLF FASHION SHOW PARIS CARROUSSEL DU LOUVRES - 2nd OCTOBER 2006 - with RUFUS WAINWRIGHT LIVE
A SPECIAL EVENT - they present their new spring summer 2007 ready to wear collection and they launch they first men's fragrance ANTIDOTE -

Monday, August 14, 2006

The design duo Viktor & Rolf and H&Mare pleased to announce
their collaboration for the autumn 2006 season.

Viktor & Rolf,
known for their high concept fashion shows and modern twist on
classically tailored clothes, will design a collection of women’s and
men’s wear to be produced and distributed by H&M. The one-time
collection will be available at selected H&M stores on all H&M
markets across Europe, North America and the Middle East. To be
launched in November 2006.

Viktor & Rolf started their career in 1993 when they won the Hyères
Fashion Festival. Through exhibitions, installations, haute couture
shows, and since 2000, women’s ready-to-wear, they have received
international acclaim as one of fashion’s most innovative labels. Their
brand now includes a men’s line, scarves, underwear, glasses and shoes
as well as a perfume range. The duo’s renowned collections comprising
sharp tailoring and clever artistry sell in over 20 countries
worldwide. Their first signature store, which is entirely upside down,
has won many design awards and was opened in Milan last year.

«If Haute couture is the most sublime form of fashion, H&M is
fashion at its most democratic. Our roots are based in couture. It’s
the heart and soul of our work. But we also love to play with
opposites: transformation is a key element of our signature style. For us, fashion is an antidote to reality. It’s a great opportunity to
communicate our vision with such a large audience of H&M devotee,»
say the designers Viktor & Rolf.

«We really admire Viktor Horsting and Rolf Snoeren and are fascinated
by their unique way of working with design, combining their artistic
talent with great craftsmanship. We look forward to offering our customers a collection by these
extraordinary designers,» says H&M’s head of design Margareta van
den Bosch.

Founded in Sweden in 1947, H&M is synonymous around the world with
affordable as well as up-to-date and high quality fashion. H&M has
a wide product range that is divided into a number of different
concepts for women, men, teenagers, children and cosmetics. The
company’s clothing collections are created by its own designers,
pattern makers and buyers. H&M has more than 50,000 employees and
around 1,200 stores in 22 countries.