Kia UK utilises customer advocacy to increase sales.

Overview

“We knew that consumers were leaving our website to read reviews on 3rd party sites. Collecting, collating and sharing genuine, verified reviews and conversations from real car owners directly on our site allows us to improve the customer experience and generate more visits and qualified leads to our UK dealerships.”

John Bache
Head of Customer Communications, KIA Motors UK

Kia UK broke ground in the automotive industry with a ratings and reviews approach that utilises customer advocacy to increase sales – an approach which led to an incredibly successful advertising campaign featuring Reevoo.