‘What are you willing to take responsibility for?’, ‘What are you willing to commit to?’, ‘What are you willing to do?’ These are important questions in leadership and coaching. After all, people may appear to agree or give passive assent to all kinds of things, especially if they believe that ‘Yes’ is the correct answer in that culture or context. It doesn’t necessarily mean they will do it or, perhaps, that they will do it e.g. in the spirit or timeframe or to the standard hoped for. Half-hearted efforts are sometimes worse than not-do, especially if they result in poor quality or dangerous short cuts.

Our willing-ness touches on deep beliefs, values, intention and motivation. If I am willing to do something, assuming I am able to do it too, it points towards a choice, a decision, an action, a behaviour. It’s the energy behind movement, the driving force that makes something tangible happen. We can often sense the ‘will’ emotionally and physically, a mysterious inner dynamic that propels us forward. It’s like shifting a car into gear, releasing the clutch, feeling that pull. Without the will, the best thoughts and ideas may stay in-principle and never become outworked in practice.​This is the notion behind John Whitmore’s W (Will) in GROW and David Clutterbuck’s 4th I (Intention) in 4xIs in coaching. If we stop simply at, ‘What actions will you take?’, we risk a person drawing up an action list, a list of actions-in-principle. The ideas generated here may stay at head level and not touch the spirit or galvanise the soul. ‘What matters most to you in this?’ and, ‘What would make this worthwhile for you?’ tap into values and emotions. Moving from there to, ‘So - in relation to that, what are you willing to take responsibility for?’ creates traction, momentum and commitment.