Design Principles

Made the animations explaining the process behind the work of Overpriced design studio. http://www.overpriced.design/
Illustrations made by the talented illustrator Roberts Rurans. http://robertsrurans.com/

Intelligent Design. Happens when you use both sides of the brain.

Pretty is not enough. Good solutions aren't about making things prettier. They're about making things effective.

Cheap is not enough. Good design is not an expense, it is an investment that drives future revenue.

Emotional approach is not enough. Many make design choices emotionally, viewing it as art, where strategy and rationale should be the measure.