A fresh new look & feel for one of NI's busiest enterprise parks

A fresh new look & feel for one of NI's busiest enterprise parks

Inspire Business Centre

As tenants of Inspire Business Park, Green17 were delighted when Inspire Business Centre asked us to design and build a new website for the organisation. The previous Inspire Business Centre website had become outdated and hard to manage, therefore providing a user-friendly content management system for staff to update regularly, as well as a mobile-friendly solution for website users were key requirements for the project.

Inspire's new website has helped the organisation continue to grow and raise its brand awareness online, as well as and offline. Clear categorisation between the diverse ranges of services it provides helps to guide users to desired content quickly and easily, increasing contacts made via the website.

Increased demand for Industrial and Commercial Units

Commercial and industrial units available for rent to local businesses is now clearly promoted through the website, with details of each available space including size, furnishings and images provided to inform website visitors of the spaces available. The homepage also has a direct link to this section in a highly visible location showing the number of units currently available which prompts business owners to view the units and get in touch to arrange a viewing.

Clear categorisation for an improved user experience

Inspire Business Centre provides a diverse range of services to members of the local community and this requires clear separation on the website so users can quickly be directed to the service they're searching for. Green17 has improved the customer journey through a strong site architecture and 3 distinct calls to action on the homepage which will direct the website users to Advice & support, Inspire Academies or Business Facilities.

Promoting business within the local community

As current tenants of Inspire Business Park, we know first-hand the value of quick access to nearby businesses for goods and services. Inspire's new tenant directory allows tenants (and the public) to search for businesses in the park by sector or service, and quickly contact them using the details provided including telephone number, email, website and social media. This helps to foster a sense of community and cross-promotion helping local businesses to support one another. This feature is one of the most popular sections of the new website.

Easy promotion for Inspire's most popular events

Inspire host a wide range of events for different sections of the community from business owners to the public. These can now be promoted effectively through the website with links to buy tickets and full information for website users on date, time, location and more.

Our new website has affected the organisation very positively - we are now confident in directing people to the website and it looks professional. We have received many compliments!