Timber Products Company attended the Architectural Woodworking Institute (AWI) Annual Convention for the first time this year. “It was a change of pace from many of the fast-paced trade shows we normally attend,” said Lori Burke, Product Specialist for the Spectrum Division. “Beyond giving us a chance to showcase our product, it also let us learn valuable insights into our end users.”

Timber Products had a tabletop display featuring its line of architectural plywood made from exotic veneers—a new product line out of the Spectrum division. “We drew in a lot of people with those panels because they’re quite unique and beautiful,” said Burke. Bob Brown, the Director of Sales – Composite Panels, brought along his Apex display, and it was a hit. Specifically, there was increased interest in the fire-rated Apex line from various store-front display makers.

The attendees were varied, from high-end cabinet makers to companies that make acoustic panels and woodworking for hotels. Speaking directly with these customers instead of through the traditional distribution channel allowed Timber Products to open a dialog that was previously overlooked. “It was fun to be able to meet the end users,” said Burke.

All in all, the AWI conference was a rousing success, and Timber Products Company looks forward to the possibility of attending again next year.

Getting to the Core Series: Oriented Strand Board

Wood Tariffs and Their Impact on Your Business

August 05, 2019

The recent tariff increase and U.S. Customs crackdown on wood product exports from China are two of the hot issues in our industry. Some believe these recent actions benefit domestic manufacturing, others are skeptical. Here’s what you need to know!