Flogvertising: Edelman Gets A Kicking

10/16/06

Piers Fawkes

6014 articles

Piers Fawkes is the founder and CEO of PSFK, leading retail & business intelligence platform, founder of Retail Innovation Week and co-founder of Wallkit. Piers is considered a trends and innovation expert and is called to provide talks around the topics of the reports that he and his team publish every month. He has provided hands-on advice to future-forward brands including Apple, Facebook, Google, Nike, Red Bull, Samsung and Target.

The blogosphere has reacted angrily to a blog devised by self-proclaimed ‘influencers of influencers‘ Edelman, the PR agency. Edelman helped Walmart set up a blog called Wal-marting Across America that critics say misled the audience. The blog looks like it’s authored by a couple traveling across America in their RV and spending nights parked in WalMart parking lots – but it turns out that turned out to be a fake blog, written by writers employed by an Edelman off-shoot. Despite hiring blog-crusader Steve Rubel recently, the PR agency seems to think that it can still ‘invent the news’ in a time when consumers – and the media – demand transparency.

In this episode, the PSFK team will guide listeners through six main insights into why customers still care about the store in the age of commerce (hint: they still love brick and mortar!—here's in-depth research into how retailers can meet their new expectations).

Explore how three retailers are going beyond the point of transaction by dedicating store space to on-site services, introducing shoppers to different activities and skills related to their product mix

Sign Up For The PSFK Newsletter

Newsletter signup also includes full access to PSFK.com for 30 days (does not include access to PSFK Reports).