Some people watched the Super Bowl for the game, many for Beyoncé, but there are also plenty of viewers who tune in just for the ads. And who can blame them when this is what greets you...

Some people watched the Super Bowl for the game, many for Beyoncé, but there are also plenty of viewers who tune in just for the ads. And who can blame them when this is what greets you...

The Super Bowl hunk's perfect torso.Image: Calvin Klein

Matthew Terry, now better known as the "Super Bowl hunk", has turned into an overnight sensation following Monday's big game, where an ad in which he wears nothing but a pair of Calvin Klein underwear and a set of rippling muscles was seen by more than 100 million viewers.

The 21-year-old model spoke to Good Morning America about how he maintains his super sexy stomach.

"I try to go to the gym at least five times a week. Make it a part of my daily routine, like getting up and showering... but you have to finish your workout with a good meal," said the part-time personal trainer who sticks to a clean diet of natural foods such as chicken, fish and veggies.

The commercial in question was shot by renowned New York photographer Steven Klein and features a series of black and white images in which the model flexes an array of sharply defined muscles. Definitely an attention grabber!

Apparently Matt did not see the final cut of the 30-second ad until it aired to more than 100 million viewers earlier this week during the Baltimore Ravens v San Francisco 49ers NFL match.