Tag: Facebook

Your new client craves for anything that is social? So you don’t hesitate and set up a whole social media strategy. This includes Facebook, Twitter and Youtube among other things.

Then, the client gets tons of Twitter followers, Facebook likes and Youtube video views. You tell yourself that it would be great to create a social media dashboard mixing all of those cool social media metrics, don’t you?

Well, it’s possible and quite easy actually!

Using DashThis, you can connect any accounts to pull data from. Connecting Facebook Insights, Twitter or Youtube is piece of cake. Their API make the process very smooth.

Once connected, you can select one or more data sources from those accounts into your dashboard. Then, you can create a dashboard with your data as required.

Below, you’ll find more information to view what dimensions, metrics and Key Performance Indicators are available for Facebook Insights, Twitter and Youtube.

Stéphane has been working on business Web projects for more than 15 years. He has a computer science degree and a MBA specialized in e-commerce from Laval University in Quebec City. That also explains why his writing can sound weird: He is a French Canadian!

Sometimes metrics aren’t obvious to understand at all. I think this is the case for the Facebook Engagement Rate KPI and it deserves an explanation.

First, what is an engagement rate?

Most of the time, we would define engagement rate as some action metric divided by the number of the population.

For example, on a website, it could be the number of visits converting to a goal divided by the number of visits. And you are right, this is commonly known as conversion rate! Conversion rate is an engagement rate after all.

In Facebook’s case, this is the number of people engaging with your page divided by your fans count. The exact definition of Engaged Users in Facebook Insights is “The number of people who engaged with your Page. Engagement includes any click.”.

Any click: Like. Share. Comment. View a photo. View details of a story and so on. A measure that tells that people are engaging with your page.

The number divided by the number of fans you have and voilà, you have the Facebook Engagement Rate.

Stéphane has been working on business Web projects for more than 15 years. He has a computer science degree and a MBA specialized in e-commerce from Laval University in Quebec City. That also explains why his writing can sound weird: He is a French Canadian!

Stéphane has been working on business Web projects for more than 15 years. He has a computer science degree and a MBA specialized in e-commerce from Laval University in Quebec City. That also explains why his writing can sound weird: He is a French Canadian!

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