Syndicated

Marketers employ all sorts of strategies to get their target audience to an online landing page with the hopes they’ll convert into a lead, or even a new customer. But what it all comes down to is whether or not that person is willing or not to take the time to type their information into a form.

With the increasingly popularity of mobile form factors this becomes an even bigger problem for marketers as using thumbs on a touch screen is harder than fingers on a keyboard. But there’s some good news at least – Canadians are more likely than residents of the U.S., Great Britain, and Australia to complete those forms. That’s according to Indianapolis-based Formstack LLC, an online forms company that surveyed its customers to create the 2014 Form Conversion Report.

It may be Canadian marketer’s ability to cater to the bilingual population that results in the better performance. Canada’s second-most popular form button is “Soumettre” – French for Submit, and one of the most-clicked buttons on any form is “Envoyer” – French for Send.