Up to date with all of our blogs? Followed each and every one of our tips for PPC mastery? For all the on-point advice in the world, if your competition are right there alongside you (following the very same tips), you could well be being...

The past half-decade has seen PPC shook and reshaped by changes in consumer behaviour – at the centre of which is the increasing importance of the mobile searcher, and those that now search by voice cross-device – on PC, smartphone and smart home help.
Now, we...

We’ve been patiently waiting (and waiting) for the official arrival of the new AdWords User interface. Today, we can finally announce that the first Alpha prototype is here (you may even have noticed a definite change in the look, feel and function of your own...

Over the past decade (and the most recent five years in particular) Google’s algorithm updates have increasingly been driven and influenced by mobile. After all, consumer behaviour has been shock and shaped by our smartphones, and as of 2016 mobile browsing overtook desktop, with 60%...

As you should know by now, the realm of PPC waits for no man or woman – this is a marketing landscape that shifts almost by the day. So with this rapidly evolving world that we have at hand, here we provide 9 fresh and...

Google brought the Quality Score into action some three years ago now, and yet despite how long it’s been around, many businesses and marketers still struggle to grasp the concept of the Quality Score (let alone take meaningful, valuable steps towards perfecting theirs).
So let’s demystify...

Google Adwords is clearly the king of PPC advertising but how did it get to such a dominant position and how has it changed over the years? Well we decided to put together a visual history of Google Adwords to show you how it has...

So you want a steady rush of website traffic – valuable visitors who eventually turn into clients or customers? Then you’d better ensure that you get to grips with the most invaluable tool you have at your fingertips – the Google Keyword Planner. Launched in...

Google is the undisputed grandfather of Pay-Per-Click Advertising – a platform driven by it’s equally as unshakeable reign as king of the search engines. Worth a staggering $60 billion today, the story of Google AdWords’ 15 years in the business has certainly been filled with...

Want website traffic? Then you really have two options on the table – Pay-Per-Click advertising or Search Engine Optimisation. Let’s nail our colours to the mast here – there are many compelling reasons why you should choose PPC over and above SEO, however this topic...