But when innovation teams work together seamlessly, the whole is greater than the sum of its parts. By giving all members input into decisions — product designs, new features, sales strategies, and more — innovation teams can create the best solutions for customers' needs.

Recently, a client approached us with a great product idea. He knew the industry inside and out, understood customers’ pain points, and had ideas about how to solve them. The one thing he didn’t have? A product roadmap. A well-architected roadmap describes a project’s vision and lays out the path required to reach that destination.

Using Beacons to Interact with the Physical World
Yeti recently released a post on The Physical Web which uses browsers such as Chrome to scan for URLs emitted from beacons. We’ve continued to experiment with beacons and explore possible applications for them. Beacons can create a better experience for consumers and provide companies with information about customer behavior. Companies have increased mobile app downloads by 600% after integrating beacons. This article is meant to summarize our discoveries and provide more information on beacons and their potential uses.

Never underestimate a solid, communicative product manager. Not too long ago, our developers were creating a product that the client felt didn't need an involved manager. That left Yeti's team with lots of unanswered questions about what we were building — particularly about how features might affect the end user. After several ineffective sprints, we voiced our concerns, urging the client to allocate a product manager. The difference was night and day. Developers gained confidence, the product improved, and productivity soared.