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Know Your Market: Market Research Workshop

Our market research workshop was held on Friday 15 July at Newcastle Business and IP Centre on level 3 in Newcastle Central Library and was attended by ten people.

Our experienced trainer Aude Charillon taught us how to:

conduct market research including desk and field research

develop effective questionnaires to help decide whether our business idea was commercially viable.

We also looked at industry trends and market growth and were introduced to COBRA, Mintel and Onesource market research databases.

Our aspiring entrepreneurs thought it was “excellent” and a real “eye opener” to looking at market and consumer trends and competitive behaviour. All of which is essential to starting a successful business.