Amazon Australia Has Officially Launched & You Need To Know

It’s the moment we’ve all been waiting for - Amazon Australia is FINALLY here, which means you can officially start your Christmas shopping today.

So, what’s the verdict? It was a mysterious beast, Amazon Australia, set to upset a lot of retailers, such as JB-HIFI and Toys ‘R’ Us. Unfortunately for them, Amazon may have achieved just that.

Upon looking through the site, you’ll see that the categories are laid out easily enough; electronics, beauty, toys & games, clothes and e-readers - funnily enough - take out the top line, and within them, lies a fairly moderate range of items, only likely to grow larger over time.

What draws me to Amazon overseas is the unique, more obscure items you can’t get at typical stores; think heat-up unicorn slippers, outrageous adult-only card games, unique, NICHE gifts - something that seems to be missing from the Australian counterpart at this time.

What about the prices?

Yeah, moderate. I don’t see huge price drops from what's already readily available online and in-store, but maybe that’s just me.

One thing that I did like was the free delivery on some items, like the Inflatable Bubble Soccer Ball - that’s a welcome change for online shopping.

No, not yet - but I have no doubt it will come as they acquire more brands and more niche products I can’t get at my local shopping centre.

It seems I could be alone though, as they're expected to make $200 million before Christmas.

However, according to other reports there could be lots of money to save.

Daily Mail reports that Amazon is offering 30 per cent discounts on major brands including children's toys, men's and women's underwear and Sunbeam appliances, the Australian Financial Review reported.

The US-based company also offered a month's supply of Huggies nappies for a total price of $65, including shipping. Now that's a good deal.

Amazon will also offer one-day delivery to customers in major Australian cities including Sydney, Melbourne, Brisbane Adelaide and Canberra for $9.99 and one to two-day delivery to other major cities including perth for $11.99.