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Forbes - CEO NetworkForbes - CEO NetworkCopyright 2015 Forbes LLChttp://www.forbes.com/sites/dinamedland/2015/08/02/restoring-trust-in-banking-is-a-public-duty-call-to-link-pay-to-conduct/?ss=ceo-network
'Restoring Trust In Banking Is A Public Duty': Call To Link Pay To ConductIt has finally happened. A powerful group of leaders in international finance, the Group of Thirty, (G30) called last week for far-reaching banking reforms to restore public trust. It opened the door to dismissal if necessary of top executives in the banking sector, new approaches to hiring and stronger roles [...]Dina Medland, ContributorDina Medland, Contributorhttp://www.forbes.com/sites/dinamedland/55be563be4b0dee06820765dSun, 2 Aug 2015 15:10:00 -04002015-08-02T15:10:00-04:00It has finally happened. A powerful group of leaders in international finance, the Group of Thirty, (G30) called last week for far-reaching banking reforms to restore public trust. It opened the door to dismissal if necessary of top executives in the banking sector, new approaches to hiring and stronger roles [...]http://www.forbes.com/sites/nealegodfrey/2015/08/02/mom-inc-use-your-work-skills-to-lower-stress-at-home/?ss=ceo-network
Mom, Inc.: Use Your Work Skills To Lower Stress At HomeToday's working mother juggles challenges in the workplace and obstacles at home. And, this scenario is part of the growing reality, as more and more women make their way back to their careers after motherhood. So, how can they manage this new life? Surprising to some, the skills at work can be effective tools to managing the home.Neale Godfrey, ContributorNeale Godfrey, Contributorhttp://www.forbes.com/sites/nealegodfrey/55bd98aee4b0dee0682074e8Sun, 2 Aug 2015 08:09:00 -04002015-08-02T08:09:00-04:00Today's working mother juggles challenges in the workplace and obstacles at home. And, this scenario is part of the growing reality, as more and more women make their way back to their careers after motherhood. So, how can they manage this new life? Surprising to some, the skills at work can be effective tools to managing the home.http://www.forbes.com/sites/ehrlichfu/2015/08/01/educating-kids-across-africa-through-a-local-cartoon-show/?ss=ceo-network
Educating Kids Across Africa Through A Local Cartoon ShowDoreen Kessy will enthusiastically tell you about her less than ideal experience watching TV while growing up in Tanzania. “I never saw characters who looked like me, and the shows were from a world totally different than mine.” The stations were filled with Western shows although she was growing up in East Africa.Thomas Ehrlich and Ernestine Fu, ContributorThomas Ehrlich and Ernestine Fu, Contributorhttp://www.forbes.com/sites/ehrlichfu/55bc3f0ee4b0dee068207328Sat, 1 Aug 2015 00:08:00 -04002015-08-01T00:08:00-04:00Doreen Kessy will enthusiastically tell you about her less than ideal experience watching TV while growing up in Tanzania. “I never saw characters who looked like me, and the shows were from a world totally different than mine.” The stations were filled with Western shows although she was growing up in East Africa.http://www.forbes.com/sites/shelliekarabell/2015/07/31/how-to-create-a-winning-team-and-other-lessons-from-football/?ss=ceo-network
How To Create A Winning Team, And Other Lessons From FootballParis Saint-Germain's Argentinian midfielder Ezequiel Lavezzi (L) vies with Paris Saint-Germain's Italian midfielder Marco Verratti (R) next to Paris Saint-Germain's French midfielder Adrien Rabiot (C) during a training session at Saputo stadium in Montreal on July 30, 2015 two days ahead of French Trophy of Champions football match against Lyon. [...]Shellie Karabell, ContributorShellie Karabell, Contributorhttp://www.forbes.com/sites/shelliekarabell/55bb6f7ce4b0dee068206c69Fri, 31 Jul 2015 09:08:00 -04002015-07-31T09:08:00-04:00Paris Saint-Germain's Argentinian midfielder Ezequiel Lavezzi (L) vies with Paris Saint-Germain's Italian midfielder Marco Verratti (R) next to Paris Saint-Germain's French midfielder Adrien Rabiot (C) during a training session at Saputo stadium in Montreal on July 30, 2015 two days ahead of French Trophy of Champions football match against Lyon. [...]http://www.forbes.com/sites/nealegodfrey/2015/07/31/millennials-help-your-baby-boomer-parents-to-wake-up-to-their-retirement-crisis/?ss=ceo-network
Millennials, Help Your Baby Boomer Parents Wake Up To Their Retirement CrisisMillennials, your Baby Boomer parents are in crisis. They may believe everything is fine, but are they ready for the realities of retirement? Multiple studies and reports show that Baby Boomers will need a combination of Social Security, employer-sponsored retirement plans, and personal savings. So, how can you help? Read some helpful tips on broaching the subject.Neale Godfrey, ContributorNeale Godfrey, Contributorhttp://www.forbes.com/sites/nealegodfrey/55bafab0e4b0dee068206b71Fri, 31 Jul 2015 08:14:00 -04002015-07-31T08:14:00-04:00Millennials, your Baby Boomer parents are in crisis. They may believe everything is fine, but are they ready for the realities of retirement? Multiple studies and reports show that Baby Boomers will need a combination of Social Security, employer-sponsored retirement plans, and personal savings. So, how can you help? Read some helpful tips on broaching the subject.http://www.forbes.com/sites/brucerogers/2015/07/30/brian-wongs-kiip-seeks-to-own-the-moments-that-matter-for-marketers/?ss=ceo-network
Brian Wong's Kiip Seeks To Own The Moments That Matter For MarketersA Series of Forbes Insights Profiles of Thought Leaders Changing the Business Landscape: Brian Wong, Founder and CEO, Kiip It is often said that the Holy Grail of marketing lies in capturing those short bursts of consumers' emotions--anything from happiness to self-satisfaction, sentimentality to pure joy. Entrepreneur Brian Wong took that question [...]Bruce Rogers, Forbes StaffBruce Rogers, Forbes Staffhttp://www.forbes.com/sites/brucerogers/55ba8bffe4b0dee068206a03Thu, 30 Jul 2015 16:59:00 -04002015-07-30T16:59:00-04:00A Series of Forbes Insights Profiles of Thought Leaders Changing the Business Landscape: Brian Wong, Founder and CEO, Kiip It is often said that the Holy Grail of marketing lies in capturing those short bursts of consumers' emotions--anything from happiness to self-satisfaction, sentimentality to pure joy. Entrepreneur Brian Wong took that question [...]http://www.forbes.com/sites/ericjackson/2015/07/30/the-death-of-ibm/?ss=ceo-network
The Death Of IBM?I had a recent candid conversation with venture investor Mike Dauber about how the world of enterprise software is currently up for grabs and might spell the end of longtime stalwarts like IBM and Symantec.Eric Jackson, ContributorEric Jackson, Contributorhttp://www.forbes.com/sites/ericjackson/55ba6e92e4b0dee0682068d1Thu, 30 Jul 2015 15:00:00 -04002015-07-30T15:00:00-04:00I had a recent candid conversation with venture investor Mike Dauber about how the world of enterprise software is currently up for grabs and might spell the end of longtime stalwarts like IBM and Symantec.NYSE:IBMNASDAQ:SYMCNYSE:ORCLNYSE:EMCNASDAQ:MSFThttp://www.forbes.com/pictures/eeed45eedf/accountant/?ss=ceo-network
The Best Jobs For People With DisabilitiesRobert Reiss, ContributorRobert Reiss, Contributorhttp://www.forbes.com/sites/robertreiss/55ba4725e4b0dee0682066caThu, 30 Jul 2015 11:26:00 -04002015-07-30T11:26:00-04:00Accountant<p>Average annual salary: $64,000<br />Projected growth by 2020: 13%</p>Computer Support Specialist<p>Average annual salary: $49,000<br />Projected growth by 2020: 17%</p>Management Consultant<p>Average annual salary: $79,000<br />Projected growth by 2020: 19%</p><p>Average annual salary: $60,000<br />Projected growth by 2020: 32%</p>Siri Stafford/Getty ImagesPharmaceutical Sales<p>Average annual salary: $58,000<br />Projected growth by 2020: 9%</p>Physician Assistant<p>Average annual salary: $91,000<br />Projected growth by 2020: 38%</p>iStock/iStockStatistician<p>Average annual salary: $76,000<br />Projected growth by 2020: 27%</p>Vocational counselor<p>Average annual salary: $54,000<br />Projected growth by 2020: 12%</p>http://www.forbes.com/sites/robertreiss/2015/07/30/businesss-next-frontier-people-with-disabilities/?ss=ceo-network
Business's Next Frontier: People With DisabilitiesFor years organizations seeking a competitive advantage have embraced diversity; but today the leading enterprises have found a new source of growth--people with disabilities. The global market represents 1.3 billion people and their 2.3 billion family members, friends, caregivers and colleagues; aggregately people with disabilities account for an astounding $8 [...]Robert Reiss, ContributorRobert Reiss, Contributorhttp://www.forbes.com/sites/robertreiss/55ba3b4ae4b0dee0682065f9Thu, 30 Jul 2015 11:26:00 -04002015-07-30T11:26:00-04:00For years organizations seeking a competitive advantage have embraced diversity; but today the leading enterprises have found a new source of growth--people with disabilities. The global market represents 1.3 billion people and their 2.3 billion family members, friends, caregivers and colleagues; aggregately people with disabilities account for an astounding $8 [...]http://www.forbes.com/sites/jacobmorgan/2015/07/30/the-ceo-of-avanade-on-digital-transformation-and-the-future-of-work/?ss=ceo-network
The CEO Of Avanade On Digital Transformation And The Future Of WorkAvanade started off in the 2000s as a joint venture between Microsoft and Accenture. Today, they have over 20,000 employees around the world. For this episode of the Future of Work Podcast I spoke with the CEO of Avanade, Adam Warby. Our conversation was all about digital transformation which is becoming [...]Jacob Morgan, ContributorJacob Morgan, Contributorhttp://www.forbes.com/sites/jacobmorgan/55b9a6e6e4b0dee068206385Thu, 30 Jul 2015 11:17:00 -04002015-07-30T11:17:00-04:00Avanade started off in the 2000s as a joint venture between Microsoft and Accenture. Today, they have over 20,000 employees around the world. For this episode of the Future of Work Podcast I spoke with the CEO of Avanade, Adam Warby. Our conversation was all about digital transformation which is becoming [...]http://www.forbes.com/sites/ericjackson/2015/07/30/yelps-death-spiral/?ss=ceo-network
Yelp's Death SpiralYelp's had an annus horribilis if there ever was one. It got worse Tuesday.Eric Jackson, ContributorEric Jackson, Contributorhttp://www.forbes.com/sites/ericjackson/55ba25bce4b0dee0682064c5Thu, 30 Jul 2015 09:39:00 -04002015-07-30T09:39:00-04:00Yelp's had an annus horribilis if there ever was one. It got worse Tuesday.NASDAQ:AAPLNYSE:YELPhttp://www.forbes.com/sites/glennllopis/2015/07/30/study-on-hispanic-professionals-reveals-low-productivity-and-engagement-in-the-workplace/?ss=ceo-network
Study On Hispanic Professionals Reveals Low Productivity And Engagement In The WorkplaceAt a time when Hispanics are projected to represent 74% of labor force growth by 2020 according to Selig Center for Economic Growth – especially as Americans get older and retire – a new study by Center for Hispanic Leadership (CHL) Academy reveals some potentially devastating news for the future of U.S. business and the American economy. According to the five year study targeting U.S. Hispanics, the country’s fastest growing workforce and consumer group, Hispanic professionals in the first 10 years of their careers are only performing at 40% of their full potential in the workplace.
The reasons for the widespread inability to contribute higher levels of performance have to do with the realities that Hispanics face each day when they enter the workplace, fueled by 75% of non-Hispanic supervisors who are unaware that Hispanic cultural values and their childhood upbringing influence the natural ways Latinos think, act and perform. Corporations must learn to solve for the low levels of workplace productivity and engagement that they unknowingly perpetuate when, as 81% of Hispanics believe, their unique perspectives are not valued enough.Glenn Llopis, ContributorGlenn Llopis, Contributorhttp://www.forbes.com/sites/glennllopis/55b997cbe4b0dee068206339Thu, 30 Jul 2015 09:15:00 -04002015-07-30T09:15:00-04:00At a time when Hispanics are projected to represent 74% of labor force growth by 2020 according to Selig Center for Economic Growth – especially as Americans get older and retire – a new study by Center for Hispanic Leadership (CHL) Academy reveals some potentially devastating news for the future of U.S. business and the American economy. According to the five year study targeting U.S. Hispanics, the country’s fastest growing workforce and consumer group, Hispanic professionals in the first 10 years of their careers are only performing at 40% of their full potential in the workplace.
The reasons for the widespread inability to contribute higher levels of performance have to do with the realities that Hispanics face each day when they enter the workplace, fueled by 75% of non-Hispanic supervisors who are unaware that Hispanic cultural values and their childhood upbringing influence the natural ways Latinos think, act and perform. Corporations must learn to solve for the low levels of workplace productivity and engagement that they unknowingly perpetuate when, as 81% of Hispanics believe, their unique perspectives are not valued enough.http://www.forbes.com/pictures/efjd45ghmg/1-health/?ss=ceo-network
Top 5 Sectors In Workforce DiversityGlenn Llopis, ContributorGlenn Llopis, Contributorhttp://www.forbes.com/sites/glennllopis/55ba2ff6e4b0dee06820653eThu, 30 Jul 2015 09:15:00 -04002015-07-30T09:15:00-04:00#1 Health<p>The health sector ranks first in diversity, according to a new study released by Forbes Insights, “Diversity & Inclusion: Unlocking Global Potential—Global Diversity Rankings by Country, Sector and Occupation."</p>#2 Hotels and catering<p>The hotel and catering sector ranks second for diversity, according to the 2011 index rankings for workplace diversity.</p>Spencer Platt/Getty Images#3 Education<p>The education sector ranks third in the 2011 index rankings for workplace diversity.</p>/Courtesy of Northern Arizona University#4 Business services<p>The business services sector ranks fourth in the 2011 index rankings for workplace diversity. </p>/Thinkstock #5 Other services<p>The "other services" sector ranks fifth in the 2011 index rankings for workplace diversity.<br></p>http://www.forbes.com/pictures/geke45ldg/ceo/?ss=ceo-network
Tips & Secrets From Top CEOsSarah Miller Caldicott, ContributorSarah Miller Caldicott, Contributorhttp://www.forbes.com/sites/sarahcaldicott/55b8f6e1e4b0dee068205ef8Wed, 29 Jul 2015 11:42:00 -04002015-07-29T11:42:00-04:00CEO <p>The following CEOs helm companies from FORBES America's Best Small Companies list, 2013. Here's what they have to say about leadership. (image credit Victor 1558 on Flickr)</p>Don Bailey, CEO Questcor Pharmaceuticals<p><strong>&ldquo;There are three roles of leadership: lead, follow and (or not) get out of the way, and the key is to know when and how to do each.&rdquo;</strong></p>Jim Koch, Founder Of Boston Beer Co.<p><strong>&ldquo;In the middle of graduate school, I decided to take a break and became an instructor with Outward Bound. At the beginning of each four-week course I gave everyone a supply of Alpine cord (a kind of string for lashing gear, pitching tarps, etc.) Consistently, if I gave my group plenty of string, they would run out and need more. But, if I gave them less and told them they had only two-thirds of what they really needed, they would get incredibly creative and make that cord last.&rdquo;</strong></p>Boston Globe/Boston Globe via Getty ImagesBrian Mueller, CEO, Grand Canyon Education Inc.<p><strong>&ldquo;Don&rsquo;t be afraid to be bold and don&rsquo;t be afraid to take on the status quo. Make your plans big and then, in the middle of that, make sure everybody wins. There has to be balance.&rdquo;</strong></p>Darryl Webb/Darryl WebbMichael Fifer, CEO, Sturm-Ruger<p><strong>&ldquo;We use a team effort to set all of our major goals and priorities. &nbsp;Everyone is expected to speak up, make recommendations, and then explain and defend them. The best ideas get adopted and working into our plans going forward.&rdquo;</strong></p>Brad Cleveland, CEO, Proto Labs<p><strong>&ldquo;True leadership comes from working with an exceptional team that you can fully trust to do their jobs as long as they have a clear understanding of priorities. So the job of the CEO is to be an example of honesty, thoughtfulness and trust, which everyone appreciates in their roles.&rdquo;</strong></p>Harry Herington, CEO, NIC <p><strong>&ldquo;I have three children and have told them time and again to follow their passion &ndash; not the dollar. I don&rsquo;t dwell on what issues might keep me awake at night &ndash; I&rsquo;m setting goals according to what motivates me to get up in the morning. Focus on what you are passionate about.&rdquo;</strong></p>Jason Rhode, CEO, Cirrus<p><strong>&ldquo;Every single interaction you have with another person leaves that person a little more energized, or a little less. &nbsp;That's true for all of us, but the further up the leadership ladder you are, the greater the leverage you have becomes. &nbsp;Employees notice every single thing you do. &nbsp;Be very mindful of the messages you're sending.&rdquo;</strong></p>Arkadiy Dobkin, CEO, EPAM Systems <p><strong>&ldquo;If I want to expect from people an &lsquo;extra mile,&rsquo; people should trust that I would be ready to walk that &lsquo;extra mile&rsquo; myself too. Such trust is built up over the years, and that specific trust is very easy to lose.&rdquo;</strong></p>Bryan Shinn, CEO, Silica Holdings<p><strong>&ldquo;You have to create a zone where you can push everything else aside and clear your mind. You&rsquo;re not only serving yourself from a mental health point of view; you&rsquo;re also serving the business. I&rsquo;ve had some of my best ideas away from the office so I try to plan that down-time into my schedule.&rdquo;</strong></p>Jamie TurnerCheri Beranek, CEO Clearfield Inc.<p><strong>"There has to be a balance between near and far-term goals. Too often, public companies get tied up in meeting financial projections on quarter to quarter basis, which results in very short-term decisions that don&rsquo;t allow long-term growth."</strong></p>Behrooz Abdi, CEO, InvenSense<p><strong>&ldquo;By understanding the fundamental contribution of each goal to the big picture, it's easy to see the relevance of each one and prioritize them accordingly. It's also important to realize goals are only relevant for a period of time and should be flexible to re-prioritize.&rdquo;</strong></p>John Foraker, CEO, Annie’s <p><strong>"Be authentic, real, and honest. &nbsp;Hire the right people ahead of your current need, so that the business has the foundation, experience, and depth to grow fast and really scale in performance and impact." &nbsp;&nbsp;&nbsp; </strong></p>Kevin Thompson, CEO, SolarWinds<p><strong>&ldquo;Managers need to understand that people change, as do their interests and goals. &nbsp;The problem is that most feel that change will come when the employee grows out of their position and moves on to another company. &nbsp;But managers who take the time to listen to employees can focus on cultivating those employees&rsquo; sweet spots, making it easier to retain them.&rdquo;</strong></p>Steve Fredrickson, CEO, Portfolio Recovery Associates<p><strong>&nbsp;&ldquo;Great leaders articulate a goal, set a consistent, visible example, create a discernible culture, and then get out of the way, permitting great team members to do their thing. &nbsp;Great leaders are also the Chief Optimism Officer for the company, helping employees believe that anything can be achieved through hard work and determination.&rdquo;</strong></p>Rob Lynch, CEO, Lumber Liquidators <p><strong>&ldquo;The more that everyone buys in and aligns around a common goal and vision, the better the company performs. &nbsp;Creating an inclusive team- based culture is best. &nbsp;I hate when someone describes me as the boss or in charge. &nbsp;I describe myself internally as a partner and team member.&rdquo;</strong></p>http://www.forbes.com/sites/jefffromm/2015/07/29/millennials-will-buy-homes-but-their-frictionless-journey-may-look-different/?ss=ceo-network
Millennials Will Buy Homes But Their Frictionless Journey May Look DifferentThe common media narrative about millennials tells a story about a generation that is living in their parent’s basement, unemployed and not ever wanting to get married. Fortunately, this is not the case. Millennials are very quickly gaining more affluence, becoming the youngest generation of parents in the United States today and one in three millennials have already purchased a home in the past year. As millennials quickly become the largest generation by population size in the United States, there are few things to keep in mind when connecting with these new potential homeowners.Jeff Fromm, ContributorJeff Fromm, Contributorhttp://www.forbes.com/sites/jefffromm/55b7f4a9e4b0dee068205a1cWed, 29 Jul 2015 10:42:00 -04002015-07-29T10:42:00-04:00The common media narrative about millennials tells a story about a generation that is living in their parent’s basement, unemployed and not ever wanting to get married. Fortunately, this is not the case. Millennials are very quickly gaining more affluence, becoming the youngest generation of parents in the United States today and one in three millennials have already purchased a home in the past year. As millennials quickly become the largest generation by population size in the United States, there are few things to keep in mind when connecting with these new potential homeowners.http://www.forbes.com/sites/gregpetro/2015/07/29/the-future-of-fashion-retailing-revisited-part-3-hm/?ss=ceo-network
The Future Of Fashion Retailing, Revisited: Part 3 - H&MH&amp;M's incredible growth can be attributed to a flexible and agile supply chain, smart pricing, expanding product lines and an increasingly optimized mix of great stores and e-commerce properties. For investors in the retail space, H&amp;M looks like a pretty safe bet.Greg Petro, ContributorGreg Petro, Contributorhttp://www.forbes.com/sites/gregpetro/55b8c5b0e4b0dee068205c6cWed, 29 Jul 2015 09:23:00 -04002015-07-29T09:23:00-04:00H&amp;M's incredible growth can be attributed to a flexible and agile supply chain, smart pricing, expanding product lines and an increasingly optimized mix of great stores and e-commerce properties. For investors in the retail space, H&amp;M looks like a pretty safe bet.STO:HM-Bhttp://www.forbes.com/sites/stephenwunker/2015/07/29/5-strategic-big-businesses-use-to-build-a-culture-of-innovation/?ss=ceo-network
5 Strategies Big Businesses Use To Build A Culture of InnovationThis post was co-written with my colleague David Farber: As over-used as the word “innovation” may be these days, there is no denying that building a culture of innovation is at the top of most corporate agendas. After all, a company’s own employees are uniquely positioned to understand the intersection of [...]Stephen Wunker, ContributorStephen Wunker, Contributorhttp://www.forbes.com/sites/stephenwunker/55b7bb99e4b0dee068205819Wed, 29 Jul 2015 08:34:00 -04002015-07-29T08:34:00-04:00This post was co-written with my colleague David Farber: As over-used as the word “innovation” may be these days, there is no denying that building a culture of innovation is at the top of most corporate agendas. After all, a company’s own employees are uniquely positioned to understand the intersection of [...]http://www.forbes.com/sites/elizabethmacbride/2015/07/29/how-nice-people-use-emotional-smarts-to-negotiate-for-what-they-want/?ss=ceo-network
5 Ways To Adopt A Winning Mindset Ahead Of A NegotiationA new book from Stanford and Kellogg professors explains how to consider the impact of emotions at the bargaining table.Elizabeth MacBride, ContributorElizabeth MacBride, Contributorhttp://www.forbes.com/sites/elizabethmacbride/55b8312be4b0dee068205b3fWed, 29 Jul 2015 06:58:00 -04002015-07-29T06:58:00-04:00A new book from Stanford and Kellogg professors explains how to consider the impact of emotions at the bargaining table.http://www.forbes.com/sites/forbesinsights/2015/07/29/the-right-way-to-calculate-marketing-roi/?ss=ceo-network
The Right Way To Calculate Marketing ROIToday, accountability in marketing amounts to table stakes. Companies expect CMOs to provide quantifiable evidence (not squishy metrics such as views and eyeballs) that marketing investments are contributing to real business outcomes.
Probably the most popular metric for marketers to invoke is ROI – or, more precisely, marketing ROI (MROI). Trouble is, MROI (alternatively called return on marketing investment or ROMI) is defined differently, measured differently and used for different purposes, resulting in what we might call “MROI Anarchy” across the marketing landscape. This makes the task of connecting marketing to revenue or other business outcomes even more difficult than it already is.
But there’s hope. In a newly-published paper, four marketing science and academic gurus have tackled the tricky topic of clarifying both the concept of MROI and how companies should go about measuring and applying it.MarketShare, ContributorMarketShare, Contributorhttp://www.forbes.com/sites/forbesinsights/people/marketshare/5589d8d2e4b01f0c1d93b110Wed, 29 Jul 2015 04:01:00 -04002015-07-29T04:01:00-04:00Today, accountability in marketing amounts to table stakes. Companies expect CMOs to provide quantifiable evidence (not squishy metrics such as views and eyeballs) that marketing investments are contributing to real business outcomes.
Probably the most popular metric for marketers to invoke is ROI – or, more precisely, marketing ROI (MROI). Trouble is, MROI (alternatively called return on marketing investment or ROMI) is defined differently, measured differently and used for different purposes, resulting in what we might call “MROI Anarchy” across the marketing landscape. This makes the task of connecting marketing to revenue or other business outcomes even more difficult than it already is.
But there’s hope. In a newly-published paper, four marketing science and academic gurus have tackled the tricky topic of clarifying both the concept of MROI and how companies should go about measuring and applying it.http://www.forbes.com/pictures/eikh45ijei/global-2000-hall-of-fame/?ss=ceo-network
Global 2000: Hall Of Fame CEOsForbes Leadership Forum, ContributorForbes Leadership Forum, Contributorhttp://www.forbes.com/sites/forbesleadershipforum/55b92948e4b0dee0682060ddTue, 28 Jul 2015 15:18:00 -04002015-07-28T15:18:00-04:00Global 2000: Hall of Fame<p>Change has been the only constant for the companies of the Gloal 2000 list over the last decade. But through all the turmoil -- including the most severe financial crisis since the 1930s -- these CEOs have not only kept their jobs, they've also presided over some of the world's best growth stories.</p>John Martin -- Gilead Sciences<p>Age 64. CEO since 1996 </p><p><b>Rank:</b> 192 </p><p><b>Sales:</b> $24.9 billion (1129.1%) </p><p><b>Profits:</b> $12.1 billion (+1386.8%) </p><p><b>Assets:</b> $35.7 billion (+820.8%) </p><p><b>Market Cap:</b> $145 billion (+409.1%)</p><p><b>$12.4 billion </b></p><p>Hepatitis C drug sales in 2014, including blockbusterSovaldi, acquired in the 2011 takeover of Pharmasset.</p><p><br/></p><p><span>"Our first HIV drug in development failed in 1999. Anycompany who has a lot of successes can point to failures. Because you’re doingsomething that’s never been done before.”</span></p>(Timothy Archibald For Forbes)James Taiclet -- American Tower<p>Age 55. CEO since 2003</p><p><b>Industry:</b> telecommunications towers<br/><b>Rank:</b> 798 (+556 spots since 2006)<br/><b>Sales:</b> $4.1 billion (+334%)<br/><b>Profits:</b> $824.9 million (N/A)<br/><b>Assets:</b> $21.3 billion (+143%)<br/><b>Market Cap:</b> $41.2 billion (+215%)</p><p><b>$5.1 billion</b></p><p>Amount paid to Verizon to take over 11,448 of its towers in 2015, by far the biggest deal in American Tower's history.</p><p><br/></p><p>"There might be ten factors driving the growth of the mobile Internet industry, but it all relies on radio-based technology, and the physics are unassailable--if you want more people to have broadband Internet,you need more equipment in the field."</p>(Jamel Toppin for Forbes)Mark Schneider -- Fresenius<p><i>Age 49. CEO since 2003</i></p><p><b>Industry:</b> health care<br/><b>Rank:</b> 283 (+559 spots)<br/><b>Sales:</b> $30.8 billion (+212%)<br/><b>Profits:</b> $1.4 billion (+521%)<br/><b>Assets:</b> $48.3 billion (+341%)<br/><b>Market Cap:</b> $32.8 billion (+316%) </p><p><b>$4.6 billion</b></p><p>Value of September 2008 takeover of APP Pharmaceuticals,based in Schaumburg, Ill., the maker of an injectable blood-thinning drug used in dialysis patients.</p><p><br/></p><p>"The most transformative technology of the next 10 years will be personalized medicine. Driverless cars will pale in comparison."</p>(Wolfgang Wilde for Forbes)Stanley Bergman -- Henry Schein<p><i>Age 65. CEO since 1989</i></p><p>Industry: dental and medical supplies<br/><b>Rank:</b> 1144 (+633 spots)<br/><b>Sales:</b> $10.4 billion (+124%)<br/><b>Profits:</b> $466.1 million (+208%)<br/><b>Assets:</b> $6.1 billion (+138%)<br/><b>Market Cap:</b> $11.8 billion (189%)</p><p><b>40</b></p><p>Number of companies Henry Schein has acquired over the last decade.</p><p><br/></p><p>"Digitization is changing the way that dentistry is practiced, and there is no doubt that over the next decade there will be exciting advancements in this area that we cannot even dream of today.There is a tremendous opportunity in countries with a rapidly expanding middle class, a political environment conducive to business and a highly skilled workforce."</p>(Jamel Toppin for Forbes)David Crane -- NRG Energy<p><i>Age 56. CEO since 2003</i></p><p>Industry: electric utilities<br/><b>Rank:</b> 943 (+1052 spots)<br/><b>Sales:</b> $15.3 billion (+546%)<br/><b>Profits:</b> $134 million (+28%)<br/><b>Assets:</b> $40.7 billion (+422%)<br/><b>Market Cap:</b> $8.3 billion (+119%)</p><p><b>2 million</b></p><p>New household customers NRG gained access to with its 2009 takeover of retail energy provider Reliant.</p><p><br/></p><p>"Two pieces of advice stand out in my mind: 'Any time someone comes to you seeking to make a "strategic" investment,substitute the word stupid" for "strategic" and you'll be fine.' And 'never defend the indefensible,' which actually came from my father. If you think about the two bits of advice, they're related."</p>(Jonathan Kozowyk for Forbes)Douglas Baker -- Ecolab<p><i>Age 56. CEO since 2004</i></p><p><b>Industry:</b> cleaning chemicals<br/><b>Rank:</b> 498 (+642 spots)<br/><b>Sales:</b> $14.3 billion (+215%)<br/><b>Profits:</b> $1.2 billion (+277%)<br/><b>Assets:</b> $19.5 billion (+413%)<br/><b>Market Cap:</b> $34.1 billion (+268%)</p><p><b>$5.4 billion</b></p><p>Value of the 2011 merger with Naperville, Ill.-based water treatment company Nalco.</p><p><span><br/></span></p><p><span>"Our focus is delivering clean water, safe food, abundant energy and healthy environments. These needs are fundamental and transcend economic ups and downs. Wherever water needs to be conserved, food needs to be safe, energy is required and people seek healthier environments, we will find opportunity."</span></p>(Jamel Toppin for Forbes)Michael O'Leary -- Ryanair<p>Age 54. CEO since 1994</p><p><b>Industry:</b> airlines<br/><b>Rank:</b> 829 (+547 spots)<br/><b>Sales:</b> $7.3 billion (+320%)<br/><b>Profits:</b> $1.1 billion (+207%)<br/><b>Assets:</b> $12.7 billion (+158%)<br/><b>Market Cap:</b> $16.5 billion (+135%)</p><p><b>160 million</b></p><p>Passengers Ryanair expects to service annually in 2024, up from 89 million in 2014.</p><p><span><br/></span></p><p><span>"In low-fare airlines Boeing's new 737 MAX aircraft is a game changer with 4% more seats (allowing average fares to fall by up to 5%) and a great new engine technology, which will reduce fuel consumption, oil bills and emissions by almost 20% per seat."</span></p>(Wolfgang Wilde for Forbes)http://www.forbes.com/sites/forbesleadershipforum/2015/07/28/what-is-needed-when-the-unexpected-happens-and-it-will/?ss=ceo-network
What Is Needed When The Unexpected Happens...And It WillThis article is by Chesley B. “Sully” Sullenberger III, safety advocate, speaker, author, CBS News' aviation and safety expert, and chief executive of Safety Reliability Methods, Inc. If there is one thing that we know about business—and every other aspect of life—it is that the unexpected happens. The New York Stock Exchange [...]Forbes Leadership Forum, ContributorForbes Leadership Forum, Contributorhttp://www.forbes.com/sites/forbesleadershipforum/55b7d3f2e4b0dee06820592cTue, 28 Jul 2015 15:18:00 -04002015-07-28T15:18:00-04:00This article is by Chesley B. “Sully” Sullenberger III, safety advocate, speaker, author, CBS News' aviation and safety expert, and chief executive of Safety Reliability Methods, Inc. If there is one thing that we know about business—and every other aspect of life—it is that the unexpected happens. The New York Stock Exchange [...]http://www.forbes.com/sites/blakemorgan/2015/07/28/unprecedented-move-apples-beats-by-dre-publishes-customer-support-videos-natively-in-twitter/?ss=ceo-network
Unprecedented Move: Apple's Beats By Dre Publishes Customer Support Videos Natively In TwitterYesterday Apple made customer support history with its Beats By Dre support videos tweeted out natively in Twitter. With the purchase of Beats by Dre came the Twitter account @BeatsSupport. Post-Beats acquisition there is now a disconnect between the customer support you get from the Beats brand and the customer [...]Blake Morgan, ContributorBlake Morgan, Contributorhttp://www.forbes.com/sites/blakemorgan/55b7aa4be4b0dee06820574cTue, 28 Jul 2015 14:53:00 -04002015-07-28T14:53:00-04:00Yesterday Apple made customer support history with its Beats By Dre support videos tweeted out natively in Twitter. With the purchase of Beats by Dre came the Twitter account @BeatsSupport. Post-Beats acquisition there is now a disconnect between the customer support you get from the Beats brand and the customer [...]http://www.forbes.com/sites/homaycotte/2015/07/28/entrepreneurs-who-want-to-change-the-world-start-with-these-3-steps/?ss=ceo-network
Entrepreneurs Who Want To 'Change The World' -- Start With These 3 StepsEver spent a Sunday evening watching the HBO comedy series Silicon Valley, where bright-eyed, hopeful entrepreneurs are constantly declaring they want to “change the world”? It’s hard not to laugh as everyone liberally throws around that phrase with the absolute certainty that they’re all going to be the next Steve [...]H.O. Maycotte, ContributorH.O. Maycotte, Contributorhttp://www.forbes.com/sites/homaycotte/55b7a59de4b0dee068205705Tue, 28 Jul 2015 12:19:00 -04002015-07-28T12:19:00-04:00Ever spent a Sunday evening watching the HBO comedy series Silicon Valley, where bright-eyed, hopeful entrepreneurs are constantly declaring they want to “change the world”? It’s hard not to laugh as everyone liberally throws around that phrase with the absolute certainty that they’re all going to be the next Steve [...]http://www.forbes.com/pictures/glhi45lh/your-office-space-should/?ss=ceo-network
Startup Spending Do's And Don'tsMike Templeman, ContributorMike Templeman, Contributorhttp://www.forbes.com/sites/miketempleman/55b79362e4b0dee06820561dTue, 28 Jul 2015 10:23:00 -04002015-07-28T10:23:00-04:00Your Office Space Should Be Basic, Functional And Shared<p>"I see this a lot more in Miami than Silicon Valley but you shouldn&rsquo;t be spending money on an office that screams &lsquo;Look at my nice office! Look at the view!&rsquo;" says 500 Startups adviser Navid Zolfaghari, one of the original employees at social media startup, Wildfire which sold to Google. You&rsquo;d be better off in a shared space or subleasing from another company.</p>Don't Buy In To Swag<p>&nbsp;&ldquo;I see this all the time, everyone and everything is offering swag. I don&rsquo;t see the value of it - why would I put stickers all over my car? What&rsquo;s the point of giving me a t-shirt when I don&rsquo;t I don&rsquo;t know what you do? My dog just ends up playing with them,&rdquo; says Zolfaghari.</p>AP Photo/The Daily Herald, Mark JohnstonYou Need A Lawyer, Not A PR Firm.<p>While you don&rsquo;t necessarily need a PR firm, working with a great lawyer can prove invaluable. &ldquo;Don't cause yourself&nbsp;unnecessary&nbsp;headaches down the road due to issues with your incorporation,&rdquo; says Jared Kim, founder of WeGame, which sold to Tagged in 2011. &ldquo;This will be especially important as you move towards hiring your first employees and fundraising. Find a reputable firm that is familiar with start ups and fundraising. Avoid $99 "incorporate online" services. Making a mistake here will be a huge warning sign to potential investors,&rdquo; he adds.</p>AP Photo/Palm Beach Post, Thomas CordyTwo Screens And Good Chairs<p>"Don't be cheap when it comes to providing your team with everything it needs to be productive and happy. Multiple large monitors, fast machines, and comfortable chairs are things everyone will appreciate," says Kim.</p>AP Photo/Steve HelberBe Smart About Social Media<p>"A lot of companies think social media is free. It&rsquo;s not. You might not see the results right away but long-term engagement will bring returns. Make sure you&rsquo;re amplifying the organic good responses to your brand," says Zolfaghari. Don't set arbitrary targets though. "A lot of companies come to me and say 'I just want 2,000 more Facebook likes,' unless you can explain why that's important for your business it's just a vanity metric."</p>AP Photo/Paul Sakuma, FileConferences Can Be Pointless<p>Save money on attendee fees by finding ways to network beyond hitting the conference circuit, says Zolfaghari. &ldquo;If you reach out to people you admire asking for a quick coffee you&rsquo;d be surprised at how many people respond.&rdquo;</p><p>&ldquo;I typically go to a conference if: a) I'm speaking, b) I have meetings that would lead to real business, c) the sessions are actually something I want to learn about,&rdquo; says Kim. &ldquo;However, in most cases conferences are an excuse for people to "network", and end up being a waste of time and money.&rdquo;</p>Craig Lassig / AP Images for Caribou CoffeeFocus On Product, Outsource The Backoffice<p>As the CEO of an early stage company, your primary focus should be figuring out product market fit and actually building the product. You don't want to be wasting hours every week on a never-ending list that includes paying bills, closing the books, quarterly reports to investors, putting new employees on payroll and sorting out insurance, says Kim.</p><p>&ldquo;There are many great firms out there that can provide outsourced CFO, HR or accounting services at a fair cost that will save you a lot of time.</p>ARIF ALI/AFP/Getty Imageshttp://www.forbes.com/sites/miketempleman/2015/07/28/to-grow-or-not-to-grow-that-is-the-question/?ss=ceo-network
To Grow Or Not To Grow, That Is The QuestionI’ve been thinking a lot recently about bubbles. And I’m not talking about the soapy variety, but rather the bubble that appears to be forming around the tech industry. Almost daily I read an industry expert that puts forth their best guess as to when the bubble will burst. This is a [...]Mike Templeman, ContributorMike Templeman, Contributorhttp://www.forbes.com/sites/miketempleman/55b78f99e4b0dee0682055f0Tue, 28 Jul 2015 10:23:00 -04002015-07-28T10:23:00-04:00I’ve been thinking a lot recently about bubbles. And I’m not talking about the soapy variety, but rather the bubble that appears to be forming around the tech industry. Almost daily I read an industry expert that puts forth their best guess as to when the bubble will burst. This is a [...]http://www.forbes.com/sites/glennllopis/2015/07/28/what-should-wall-street-analysts-be-saying-about-the-cultural-demographic-shift/?ss=ceo-network
What Should Wall Street Analysts Be Saying About The Cultural Demographic Shift?According to the Selig Center at the University of Georgia’s Terry College, the “multicultural economy” will reach $4.2T in purchasing power by 2019 (About 10-fold similar spending in 1990, at $465B). Hispanics will represent 74% of the labor force growth. Asian Pacific Islanders, African-Americans and Hispanics will comprise 54% of the U.S. population by 2050. But it doesn’t stop there. Many Hispanics, non-Hispanic whites and other groups are consuming across cultures, with their choices increasingly influenced by the different groups around them. Consider these other telling statistics from the U.S. census: 1) A vast majority – 85% of total U.S. population growth – was multicultural (with Hispanics alone accounting for 56% of the growth). 2) In California and Texas, Hispanics make up 52% and 49% of the under 18 population, respectively. 3) For every person who retires in the U.S. through 2020, 74% of those new workers will be Hispanic.
Unfortunately, America’s corporate leadership isn’t preparing quickly enough to take advantage of the largest transformation in American markets since the arrival of the baby boomers. Nor, it would seem, is Wall Street expending much energy focusing on this seismic shift.Glenn Llopis, ContributorGlenn Llopis, Contributorhttp://www.forbes.com/sites/glennllopis/55b5a717e4b0dee068204c82Tue, 28 Jul 2015 09:35:00 -04002015-07-28T09:35:00-04:00According to the Selig Center at the University of Georgia’s Terry College, the “multicultural economy” will reach $4.2T in purchasing power by 2019 (About 10-fold similar spending in 1990, at $465B). Hispanics will represent 74% of the labor force growth. Asian Pacific Islanders, African-Americans and Hispanics will comprise 54% of the U.S. population by 2050. But it doesn’t stop there. Many Hispanics, non-Hispanic whites and other groups are consuming across cultures, with their choices increasingly influenced by the different groups around them. Consider these other telling statistics from the U.S. census: 1) A vast majority – 85% of total U.S. population growth – was multicultural (with Hispanics alone accounting for 56% of the growth). 2) In California and Texas, Hispanics make up 52% and 49% of the under 18 population, respectively. 3) For every person who retires in the U.S. through 2020, 74% of those new workers will be Hispanic.
Unfortunately, America’s corporate leadership isn’t preparing quickly enough to take advantage of the largest transformation in American markets since the arrival of the baby boomers. Nor, it would seem, is Wall Street expending much energy focusing on this seismic shift.http://www.forbes.com/sites/robertreiss/2015/07/20/top-ceos-share-how-to-shepherd-innovation/?ss=ceo-network
Top CEOs Share How To Shepherd InnovationWinston Churchill once famously said, “Without tradition, art is a flock of sheep without a shepherd. Without innovation, it is a corpse.” As leaders seek innovative ways to artfully shepherd their enterprises to success, I thought sharing insights from top CEOs in would be important. So on June 22, 2015 I [...]Robert Reiss, ContributorRobert Reiss, Contributorhttp://www.forbes.com/sites/robertreiss/55acfa65e4b0dee0682028e1Mon, 20 Jul 2015 09:44:00 -04002015-07-23T10:36:48-04:00Winston Churchill once famously said, “Without tradition, art is a flock of sheep without a shepherd. Without innovation, it is a corpse.” As leaders seek innovative ways to artfully shepherd their enterprises to success, I thought sharing insights from top CEOs in would be important. So on June 22, 2015 I [...]CEO Network,Leaders,Leadership,Building the Organization of Tomorrow,Business Renegadeshttp://www.forbes.com/sites/glennllopis/2015/07/20/preparing-senior-leadership-for-the-influence-of-the-cultural-shift-on-the-21st-century-workplace/?ss=ceo-network
Preparing Senior Leadership For The Influence Of The Cultural Shift Of The 21st Century WorkplaceCompanies that are run in traditional ways are suffering. Top-down, hierarchical, departmentally siloed, purely profit-driven – these are organizations where talent development is an after-thought and leadership is on a path to extinction. At a time when it’s becoming less about the business defining the individual and more about the individual defining the business, employees at these companies are still made to feel they must check their authentic selves at the door and conform to the company way of doing things. They stay because their marketable skills grow stale and less transferable, not out of any sense of loyalty or opportunity for growth. Into this scenario comes the influence of the cultural demographic shift, telling us that the 21st century workplace is one where people seek to express their true identity – in a community-minded, boundary-less environment that encourages individuality and creates new types of opportunities for the betterment of a healthier whole.Glenn Llopis, ContributorGlenn Llopis, Contributorhttp://www.forbes.com/sites/glennllopis/55a01035e4b0dee068200044Mon, 20 Jul 2015 09:34:00 -04002015-07-23T10:36:59-04:00Companies that are run in traditional ways are suffering. Top-down, hierarchical, departmentally siloed, purely profit-driven – these are organizations where talent development is an after-thought and leadership is on a path to extinction. At a time when it’s becoming less about the business defining the individual and more about the individual defining the business, employees at these companies are still made to feel they must check their authentic selves at the door and conform to the company way of doing things. They stay because their marketable skills grow stale and less transferable, not out of any sense of loyalty or opportunity for growth. Into this scenario comes the influence of the cultural demographic shift, telling us that the 21st century workplace is one where people seek to express their true identity – in a community-minded, boundary-less environment that encourages individuality and creates new types of opportunities for the betterment of a healthier whole.CEO Network,Future Of Work,Leadership,Management,Change Agents,Life In The New Workplacehttp://www.forbes.com/sites/andyboynton/2015/07/20/unilevers-paul-polman-ceos-cant-be-slaves-to-shareholders/?ss=ceo-network
Unilever's Paul Polman: CEOs Can't Be 'Slaves' To ShareholdersThis post was cowritten by Margareta Barchan of Business School Lausanne, who recently sat down with Paul Polman at Unilever headquarters in London. It probably took a bit of courage for Paul Polman to simply show up for work on his first day at Unilever, the consumer product and food giant. It [...]Andy Boynton, ContributorAndy Boynton, Contributorhttp://www.forbes.com/sites/andyboynton/55a6d9efe4b0dee06820182fMon, 20 Jul 2015 09:00:00 -04002015-07-23T10:20:21-04:00This post was cowritten by Margareta Barchan of Business School Lausanne, who recently sat down with Paul Polman at Unilever headquarters in London. It probably took a bit of courage for Paul Polman to simply show up for work on his first day at Unilever, the consumer product and food giant. It [...]CEO Network,Corporate Responsibility,Insights,Leaders,LeadershipNYSE:UN