Ep. 554 – Tim Frost (Sports Racing Consultant)

Racing has grown from a Post-War activity into a booming, multi-billion dollar economic engine that has more Fortune 500 companies affiliated with it than any other sport throughout the world. Tim Frost, publisher of the National Speedway Directory, provides perspective on how the world of racing has grown up since the 1950s-1960s popularity boom, as well as some of its growing pains during the 1990s-2000s. Frost shares his viewpoint on the value of membership within the racing community, and how a lot of the ways that racing has developed a core relationship with its fanbase. Frost talks about some of the factors involved in how racing has established a foothold on specific areas, as well as the complication of learning how to draw a crowd effectively through marketing.