With the recession still in effect, finding simple ways to give back to one’s community can look like quite a conundrum. Fortunately, the marriage between capitalism and activism is an evolving mindset among a growing number of entrepreneurs around the world.

Large businesses have extensive marketing tools at their disposal. One used extensively is the rewards card. They offer user-friendly incentives while precisely tracking buying habits. But because of the high technology costs associated with them, the benefits of the electronic rewards card hasn't yet infiltrated small business.

NASDAQ has a a new a family of business indexes that track the green economy. The indexes focus on environmentally-conscientious companies and reflect the economic shift toward sustainable business practices. For the first time, investors will have quality information about the green business sector.

Business incubators, the bulk of which are independently operated nonprofits that provide startups with cheap office space and professional advice, took off in the 1980s only to stall after the dot-com bubble burst. They're now back to a record high, with some 41,000 startups using 1,200 incubators across the US alone.

Organic foods maker Cascadian Farm, situated in the state of Washington, was once known mainly for its high-quality organic foods in the real world — until it became part of Zynga’s wildly popular game Farmville.

One-third of the world's population today has no access to any form of modern energy, relying instead on highly polluting fuels like wood and kerosene. No single solution can meet our society's future energy needs. The answer lies instead in a family of diverse energy technologies that share a common thread: they do not deplete our natural resources or destroy our environment.

A new shop ‘green-tune’ cars to run cleaner, greener and cheaper while ‘fixing’ the whole bad automotive service experience. It finds proven, sustainable, energy saving automotive maintenance and repair related products. It also keeps you out of stale gas smelling waiting rooms with their bad coffee and old magazines through a convenient consumer valet and corporate mobile on site services.

Looking for some great green apps to save money when you’re traveling by car? Check these eco applications that you can download and use anywhere, anytime, to make your car greener and your wallet fatter. From an app that teaches you green driving techniques to one that makes parking a breeze, read on.

Lifestyles of Health and Sustainability (LOHAS) describes an estimated $209 billion U.S. marketplace for goods and services focused on health, the environment, social justice, personal development and sustainable living. The consumers attracted to this market represent a sizable group in this country.

When heavy energy users receives notifications informing them that their energy use exceeded that of their neighbors, a small percent responds by cutting their energy use slightly. The result does not negate the usefulness of such psychological "nudges", but it does suggest that feedback needs to be tailored to specific groups.