VISA, GO FANS

Campaign Idea / Interface Design / User Experience /

World Cup Campaign for Fans

Atmosphere BBDO asked me to help the pitch for the Visa. The strategy behind this campaign was that the 2010 world cup, and bring the fans’ excitement into Visa card. Rather than the football teams, emphasizing the fans are outstanding umbrella strategy and the site was for them as a hub, to join and share every excitement they can have from the world cup. My role for this pitch was deliver about 30 different creative boards within 2 weeks time. Everyday the concepts and the execution ideas had changed according to the management team with 30 different people in it. I have proven my work athletic and the quality of my work.