"He's going to help turn this program around," Guerrero said referring to Mora in a post-practice meeting in the locker room.

"It's not me that's going to turn it around," Mora said correcting Guerrero. "It's we're going to turn it around."

On his first day on the job as UCLA's 17th football coach, Mora wasted little time in making it clear that he expects a new accountability and toughness in a Bruins program that some UCLA players as well as critics argued was absent under predecessors Karl Dorrell and Rick Neuheisel.

"I just think it's important that we create a culture of accountability here," Mora said after a news conference introducing him. "It's accountability to our rules and regulations. It's an accountability to each other. It's an accountability to your teammate. It's an accountability to yourself. And certainly it's an accountability to this institution. And when we ask someone to do something we're going to expect them to do it."

Mora also made it clear in talking with the players briefly Tuesday that he also expects a physical and mental toughness that they on Tuesday acknowledged was absent during a 6-7 regular season.

"We're going to be demanding," Mora said. "One of the things we certainly can improve is the physicality of our football team. Those will be things I'll emphasize."

That emphasis is what attracted Guerrero to the former Atlanta Falcons and Seattle Seahawks head coach after Washington coach Steve Sarkisian, Mora's neighbor in Bellevue, Wash., rebuffed an approach from a UCLA representative and then Boise State coach Chris Petersen turned down a five-year deal worth more than $3 million per season. Miami coach Al Golden also declined to pursue the job.

Mora, 50, agreed to a five-year deal worth a guaranteed $12 million plus incentives and bonuses.

"He's organized, he's disciplined, he's hard-nosed," Guerrero said of Mora, who he first spoke to about the Bruins job in Oregon a few hours before UCLA played in the Pac-12 title game in Eugene on Dec. 2. "He likes tough teams. He likes tough players. He expects a lot from them in terms of accountability and all of those things in a general sense were the determining factors.

"It (intensity) was very high on the list. When your program is 6-6 you have to step back a little bit and evaluate where you have to be better and it's very clear that if one-third of your team has bought in, two-thirds of your team has bought in, that's not enough."At least some UCLA players agreed with Guerrero's assessment.

"We need that," defensive end Datone Jones said. "We need a tougher team. I know that sounds bad but everyone can agree with me, we need a tougher team."

Said quarterback Kevin Prince, "There's been some times in terms of mental toughness where we've kind of gone in the tank after going down in games early that hopefully we start changing that around."

And as Mora stood in front of UCLA players Tuesday afternoon his determination to do so was evident.