People who “hacked” right away were given the Oct 6 date of publishing (if they didn’t select to “Publish Now”)

Others were given a publish date of October 19

Official rollout seems to vary from person to person, depending on when they activated their Timelines via the “hack”

Mashable states “We haven’t discovered a launch date, because there isn’t just one.” A Facebook spokesperson told Mashable that it would “roll out” in the coming weeks. The spokesperson did not say it would “launch.”