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Back-to-school has arrived for parents and children everywhere. Here are some key lessons in back-to-school email performance that illuminate key learnings for brands, including drivers of marketing engagement.

Back to school shopping wasn’t cool when you were a kid… and apparently it wasn’t too cool in July. Back to school sales seemed to be slumping, and the season seemed to be taking on a new life a la the traditional holiday shopping season.

Overall ecommerce sales for the back-to-school shopping season increased by 3% over 2016. A recent study by NetElixir found a strong and continuous trend of consumers using their mobile devices for online shopping. Here are some other back-to-school results found in the study.

Millennials parents today prefer to shop in-store when it comes to back-to-school shopping. This infographic by Citi Retail highlights when millennials prefer to shop for their children and how they prefer to shop.

DENVER, CO August 8, 2017—eBags, the industry-leading e-tailer and travel gear expert, is working with popular YouTubers and bloggers to showcase the most popular backpacks for the 2017 back-to-school season. … Continue Reading →

According to the National Retail Federation’s annual survey, total spending including college and school combined is expected to reach $83.6 billion, more than a 10% increase from 2016’s $75.8 billion. See what other results this survey revealed for back-to-school and what it could mean for the holiday shopping season.

Staples is making it easier for parents to go back-to-school shopping with its new “scan my list” feature allowing customers to scan their list and providing them the best products needed, all within the mobile application. See how Staples is doing this what it will mean for customers.

Young millennials between the ages of 18-24 are choosing to shop online when it comes to back to college shopping. Their reasons range from not engaging in personal interaction and the comforts of being in their own home to do shopping. See what other preferences millennials are asking for when it comes to shopping for back-to-school this season.