Wake Up to Reading with Cheerios®

This month, Cheerios® is launching its 8th year of inviting families to wake up to reading – with a whopping six million children’s books free inside cereal boxes. This year’s books, all from Simon & Schuster Children’s Publishing and specially printed in both English and Spanish, are Tea for Ruby, Ballyhoo Bay, What’s Under the Bed?, Sleepyhead and Junkyard Fort – a brand new “Trucktown” book available only in Cheerios boxes. A cutout window shows which book is inside – so families can pick the book they want. Cheerios is also making a financial donation to First Book. Over the past eight years, Cheerios has distributed more than 40 million books inside boxes, and donated $3.2 million to First Book.

But wait, there’s more! First Book and the family of Cheerios cereals have teamed up withJon Scieszka, author of Junkyard Fort and the current National Ambassador for Young People’s Literature, to help distribute 100,000 books to children in need across the country – by inviting families to come online and answer trivia questions related to Jon’s books and other children’s books.

For every question answered correctly, you can cast one vote for the state that you’d like to receive books. The five states receiving the most votes will get 20,000 books each, for a total of 100,000 books. Encourage friends and family to test their knowledge at www.FirstBook.org/Scieszka to help earn books for your state!

2 comments on “Wake Up to Reading with Cheerios®”

It’s a shame Cheerios would aid in the indoctrination of our children by such an innocent looking yet pyschologically damaging book as Ballyhoo Bay. If I am interpreting correctly General Mills might also be considered an “evil corporation”. Careful Cheerios…Mira Bella might have to make a Plan B on YOU! Shame on you for including such a horrible book with an even worse ulterior motive — subliminally indoctrination of children….and somehow I didn’t think we could sink any lower as a nation. I was wrong.