Tag Archives: Safety Shoes for women

The founder of Moxie Trades slayed a Dragon on CBC, wore pink work boots, stripped down on TV, and ten years later is daring women to take on their own fearless adventures. Marissa McTasney launches the Moxie Pledge and a chance to win grant for tackling fearless initiatives.

Marissa McTasney; Founder and CEO of Moxie Trades celebrates the Original Pink Work Boot’s ten year anniversary by observing March 27th as National Day of Moxie – daring women to find and celebrate their “inner moxie”, or the ability to face fear with spirit and courage.

Moxie women can take the pledge confirming their inner moxie by visiting www.moxieday.com and enter for a chance to win $1,000 grant towards their goal of facing their individual fearless adventures.

Moxie Trades, the maker of the now infamous pink work boot “Betsy”, had humble beginnings as a small Canadian startup. They said it would never work, but “they” were wrong. Through her distribution partner TT Group, Moxie Trades now ships worldwide and can be found in over 500 retail outlets across North America.

McTasney famously ditched her high heels for work boots and she’s been knocking down walls and pounding the pavement with Moxie Trades ever since. McTasney even stripped down on the set of TheNaked Entrepreneurhosted by Sean Wise which can be seen on the Oprah Network this month. Her latest activities include marching with the Women’s March Global Team and she strives to highlight the importance of economic prosperity for women.

“Our company has never been about the work boots; it’s always been about the women who wear them” says McTasney; Chief Work Boot Wearer.

With every purchase of the 10th Anniversary Special Edition Pink Work Boot, Moxie shoppers receive a Raglan Shirt and Key chain to mark the occasion. Ten percent of online sales at www.moxietrades.com for the Pink Promo pack will go towards grants for women who wear work boots.

Founded in 2006, Moxie Trades began with the goal of providing home renovation services primarily by teams of women. Fate intervened as the brand grew and it direction changed to suit the needs of the market. Through sheer grit and determination, Moxie Trades has evolved into the most recognized brand of safety footwear for women in Canada. We strive to deliver the best product with the best customer service for women who work in the trades. Our products – ranging from work boots to protective eye wear can be found in retailers across North America.

If only the words to Justin Bieber’s song started with What do you need? I had to listen to it several times this morning to make sure I heard it right but alas, the words are What do you mean? But, I’m still a Belieber.

I have not communicated well with our e-blast program. Here’s why!

The marketing gurus and business financiers of the world have advised me to sell the product. Product first! Women second! Well, NOT on my watch. So I have been lazy to communicate because selling YOU just isn’t my gig. They fail to realize that my business started because I was a tradeswoman who wanted to wear well fitting and cute work boots.

I love the oxymoron of life – showing strength in a tutu. It has served me well and truly reflects how I feel on the inside. How I feel is never a secret to anyone; sorry to those who have witnessed my passionate pleas to make a change. If it weren’t for the tutu and the pink, people might be scared.

I have been fortunate to work with a Federal Minister as part of a panel to help determine tools needed for women to be successful in business. I toured a second time across Canada with StartUp Canada and met with thousands of entrepreneurs.

In business, I have had the shit kicked out of me. For the love of moxie! A gift I have been blessed and honoured with. If only I knew the gift it would be nine years ago.

Without our pink work boot, I would not have had a voice to make a change. I do not whisper for my voice will not be heard. I can be controversial, passionate, (a good forgiving word to describe a tiraid) and stubborn.

Now… THIS is who we are and the vision behind the brand of

Moxie Trades:

As neighbours, supporters gather to support my cause, we celebrate and shoot the 2016 catalogue in my hometown. How gorgeous right?

Then, the idea came to inspire the next generation of women. Thank you to my gorgeous daughter and her fearless and moxie friends. I will protect these spirits as my life depends on it.

These two photoshoots and the girls inspired the Got Moxie Challenge where we will create a program to inspire young women and donate bursaries and grants. Please join our movement #IGOTMOXIE

Now, we have quarterly contests at Moxie where we give $1000+ in cash and prizes away to a woman with Moxie.

Monthly, we give away Auction Packs to be used to raise funds for various causes we believe in. We call it our Pink Pack! (Not many left for 2016.)

We also have our 2016 Moxie Trades Calendar. Each month, we choose a charity or cause to promote. The “cause” receives $250.00 toward their charity + they received 25 calendars to sell for additional fund-raising. Each charity also received a promo code to be used on our website. With this promo code 10% of all sales (not profits but total sales) goes to the charity. We have already donated $500+ in 2016.