Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

Global Survey Report

Consumer Types: United Kingdom

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Passport Survey explores the preferences and behaviours of five consumer types in the UK across several topic areas including: personal traits, healthy living, shopping and green influences, technology, and eating and drinking. Results are based on responses to Euromonitor’s flagship Global Consumer Trends survey 2013, which includes 16,300 online consumers in 9 countries.

Files are delivered directly into your account within a few minutes of purchase.

Why buy this report?

Going beyond demographics to categorise consumers

Consumer types can be a powerful tool to help companies better understand and appeal to their target market. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate with key customers.

This report includes in-depth profiles of the five UK consumer types:

The report presents each types' personal traits and values, their demographic profile, and their consumer behaviours in the areas of health and diet, green attitudes, shopping habits and technology use.

In addition, each report contains targeted marketing strategies for how to best reach each type.

Additional consumer types reports can be found on euromonitor.com and inside the Passport Survey system; these reports include profiles of consumers in the following countries: