2015/16 KIT LAUNCH #BETHEFIRST

Town have launched the brand new adidas kits for the upcoming 2015/16 season.

At an exclusive #bethefirst screening took place at Cineworld Ipswich last night, the new home, away and ‘keeper kits were shown to guests in a feature film in association with Purple Edit Media.

The home shirt sees the pinstripes return, with a white collar, whilst the away kit sees Town move to a red and blue striped change kit.

The look for 2015/16 will be the second year of a four year deal with adidas. The partnership is proving to a winner with retail sales up by 50 per cent this year on the previous 12 months.

Town’s managing director, Ian Milne, added: “It was a fantastic night. The kits look great and the hard work that our staff and adidas have put in on both the look of the kit and the presentation to the supporters at Cineworld paid off.”

“We’ve had some great feedback from the fans as well. The kits have been well received.”

“A lot of work went into the video and the presentation and we were delighted with the result.