Disney Ties Up With Vodafone on Mobile Content Deal

Rafat Ali

Jun. 15, 2003 - 8:06 PM PDT
Jun. 15, 2003 - 8:06 PM PDT

Walt Disney is teaming up with Vodafone to offer Disney-branded cartoons, games and music…Under the deal, clips and messages featuring Disney characters from films such as The Lion King, Toy Story and Lilo and Stitch will be available to mobile subscribers. The Vodafone partnership – together with separate deals signed by T-Mobile and Orange – will give Disney access to 75 per cent of mobile phone users in Britain.

Disney is also in talks with Telefonica of Spain about similar services.