PUBLIC MARKS with tags photography & "baptiste Lignel"

May 2010

ASX on NYPH: Interim Award #3 – WINNER – Johnny Miller & Baptiste Lignel – “Coney Island” - Sometimes the combining of two items, or two individuals, or two styles or two colors, or two races or two nationalities, or two emotions or two boys or two girls or two sexes or two places or two ages or ALL of these things… sometimes these things can work together to provide a result that goes far beyond the simple doubling of the items… something that goes far beyond the 2 + 2 and becomes the 2 squared… an exponential result and so much, much more then if pulled apart. This principal is recited in the business world so much as to become almost cliche (teamwork! partnering! group goals!) and even in marriage it is a mantra at its core. The sum of the parts equals greater than the whole.