1. GOOGLE ANALYTICS

Knowing your audience is very important in any business especially online because it gives you an idea of:

What your audience is looking for

Their tastes

The buzzwords they use, so you can better connect with them.

When you sign up for Google Analytics it gives you a panel with very important information of your website visitors, all of this data is gold when it comes to SEO and it can save you a lot of time. The best part is that google analytics is free. how great is that?

Google analytics allows you to see the conversion rates of your blog or website. A conversion rate is the percentage of visitors that perform an action on your site, for example: Signing up for a newsletter, downloading a free report, etc.

It also gives you a bounce rate. A bounce rate is the percentage of people that go to your website and leave it without performing any action. This information is critical for you to optimize your homepage or other areas of your site.

2. MAILCHIMP

Mailchimp is a very effective tool to streamline your email marketing process. It saves you time by sending you a series of email to a particular list (autoresponder). It uses an easy drag-and-drop interface and allows you to track HTML email campaigns.

3. MENTION

If you want to improve your brand awareness ( and I bet you do!) then this tool is gonna help you.

Mention is a tool that lets you know every time someone talks about your brand online, this is very cool because you can see how much your brand has grown in terms of popularity.

You can also get notifications for particular keywords, find influencers in your niche and analyze your competitors. All of these features make Mention an essential tool to your business.Mention even sends you a daily report to your email with the average mentions for that day and the sources they’re coming from.

4. GOOGLE ALERTS

You already know brand awareness is important, and I’ve already told you about a tool to help you with that ( Tool number 3). But if you’d like something free, there is…

You won’t get all the features you would with mention, but if you still want to get noticed for certain keywords then you should try google alerts.Similar to Mention, with google alerts you get notifications via email everytime someone mentions your specified keyword.
This is gold when you want to come up with fresh and RELEVANT content to generate leads and traffic to your blog/ website.

5. BUFFER

Hate it or love it, social media is ESSENTIAL for any business of any size ( unless you don’t want any growth).But, you don’t have hours to spend updating social media profiles and interacting with your followers, do you?

Don’t worry my friend! Buffer can help you.

Buffer allows you schedule posts, photos, gifs and videos in advance across different social media platforms and shows you the best time to post them. This is amazing!

It can save you a ton of time that could be used in doing other things.

You choose your posts, images, quotes, etc, the night before and then you schedule a time. That’s all you have to do. Buffer will send them to your social media platforms and now you can have some extra time at the end of the day.

Now you that you know the 5 essential marketing tools for your business, make a list of your current marketing goals and needs and go get those tools. You will see an enormous improvement in your marketing efforts and productivity!

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