HELPING ASSOCIATIONS ACHIEVE MORE REVENUE AND ENGAGEMENT

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Hear ASAE's Non-Dues Revenue Story

Plus recommendations for YOUR association's revenue journey

It’s no secret that ASAE works like a well-oiled machine. From a robust career center to engaging communications vehicles and comprehensive sponsorship programs, their revenue story is unique within the industry. We’re excited to be able to share a slice of that story by hosting ASAE's Betsy Piper/Bach, JD, CFP, CIMA, Jennifer Baker, MSW, CAE, and Karl Ely, CAE, for Association Adviser's September webinar.

When: Wednesday, Sept. 18 at 2 p.m. ET

Why: Learn about the evolution of ASAE’s revenue generation and how your association can create a similarly successful story

Learning Solutions

Association Management

Association Management

OUR CLIENTS

Naylor's solutions are customized to the unique needs of each client, and are designed to maximize member engagement and revenue generation.

1800

clients do business with Naylor

$

750

M

in non-dues revenue shared with our clients over the past 20 years

110

industries represented

CLIENTS WE WORK WITH

Testimonials

“Naylor has been an excellent partner in providing very professional, diligent services. Their sales staff is careful in working with us, which is important because ABA has important relationships with vendors that Naylor is selling ad space to and we don’t want to step on each other’s toes. They are very cooperative and customer-focused, always making sure we’re happy.”

We currently use Naylor for print and digital [communications]. The results have been fantastic. We added an extra issue of the magazine and enhanced our digital presence, with rave reviews from our members. Our revenue has grown each year, with a 22% increase in 2015. Our magazine holds an 87% advertiser renewal rate. I would highly recommend Naylor to any company or association.

The experience was very positive and I was glad to partake in the event! I was personally impressed with the quality of candidates, specifically the fact that they took time to research our opportunities online, and had a clear purview of what lines of business interest them.

Laura Vaccaro, HR Recruiter, TD Bank

“When we engaged Naylor, we were told they could facilitate all of our needs from design and hosting to ongoing support, and that they would be our ‘one stop shop’ for issue resolution. Having a single vendor was the first priority for us.”

The Latest from Association Adviser

Knowing which media types are the most effective is as simple as covering your REAR: Relevancy, Engagement, and Revenue. These three guideposts should direct your association’s communication strategies because they all have a direct impact on the health of your communications. Are members paying attention? Are they interacting with our resources and advertisers? Are we maximizing the advertiser value of our communications, and thus the amount of non-dues revenue with which we can supplement our overall budget?

Our team came up with a guessing game to briefly introduce and explain nine communication channels that can help associations excel in these three areas. Ready to play?