Blog Comments & Posts

SEO is already a deep technial and important field. It's OK to have SEO represent traditional SEO activities and have other terms represent other things.

Clearly SEO is outdated as an umbrella term. But that doesn't make it any less valuable and important. It's just become part of a greater set of disciplines that make up Internet Marketing today

As Rand has pointed out in the past, it's no longer enough to just do 'traditional SEO'. Now website also need to do content marketing on top of traditional SEO.

Call it Inbound Marketing, call it strawberry shortcake for all I care.

The important thing is that clients understand that SEO is not a sufficient term to describe what marketers do on the web these days. It's about education, which Rand and the crew at SEOMoz do such a great job.