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Well, one thing is for sure. Plenty of species to choose from for naming the latest algorithm update. This time, however, the Google Hummingbird update is not just a small tweak … it’s more of an engine overhaul. See below for a good write-up on what just (silently) took place over the last few weeks:

So what is SEO all about now? One word – Authority! The SEO industry used to have a blueprint to follow, and it’s always been about Google’s algorithm. Back links. Build links with heavy anchor text. Try to get as many as possible. Basically that was it. Not anymore. The game is much more sophisticated

“So behind every algorithm, and therefore behind every search result, is a team of people responsible for making sure Google search makes the right decisions when responding to your query. Obviously, there’s no other way it could have happened: Google is a living example of what’s possible when brilliant people devise a smart algorithm and

As common knowledge goes, having the right keywords in advance of building your site is crucial. In fact, selecting the right keywords is probably 2nd – only to choosing the right niche. Considering that a ton of time and effort may well be wasted if you don’t get this part of the process right from

Taking a holistic view of the recent events, and looking back to the last change in algorithm the industry has labelled the Google ‘Penguin’ update, it’s no surprise that with every new update comes a new plethora of bugs to work out. Now that some time has passed since the update, what are the notable improvements

Photo Credit: Bill Silvermintz With the recent news of the Google SEO Penalty for ‘Over Optimization’ reverberating throughout the industry, many SEO companies and webmasters alike have been up in arms over the unfair destruction and resulting losses of income on their upstanding, TOS-abiding white hat websites. So, we may be first to call this

I recently had a chance to sit down with Aimee Roselli (CUNY SEO Blogger) about getting results with SEO practices, processes, and strategies. This transcript has been provided below for the benefit of our newsletter readers and blog visitors. 1.) Hi David, thanks for taking the time to talk with me today. Can you start