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Research & Development

Babasaheb’s unquestionable belief in innovative R & D and his willingness to invest time, energy and resources in new technology was instrumental to the company's long-term success. He was the first entrepreneur to introduce the idea of pursuing dairying as a primary source of livelihood.

Since the beginning, Babasaheb laid a strong foundation of scientific methodology towards dairying. He drove home amongst his fellow farmers the importance of maintaining adequate shelter and feeding facilities for the cattle. He introduced a 'humane' way of doing the dairy business by devising a completely equipped herd care facility that left no scope for animal neglect or suffering – something that, back in the day, was taken for granted.

Chitales' R & D efforts in the animal husbandry sector in India ran parallel to the initiatives undertaken all across the country. In fact, some of the pioneering innovations were first tested and implemented at the Chitale Dairy farm. Some of the Group's own techniques and suggestions were duly incorporated in the national agenda. While the country's National Livestock Policy continued to focus on the well-being of the cows, the Chitale Group quite rightly turned its attention to buffaloes, their equally potent but oft neglected sibling breed.

In the early 1970s, the Chitales, recognizing the significance of artificial insemination in cattle, introduced the innovation to farmers. The farmers readily adopted the technology and started implementing it to achieve maximum milk productivity with superior quality.