Julie Bricker of Boca Raton is asking the public to call her mom and wish her a happy birthday via a billboard.

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BOCA RATON, Fla. - A South Florida woman is using a billboard on Thursday to ask the public to wish her mom a special birthday.

Julie Bricker, the media director at Green Advertising in Boca Raton, has a business relationship with Clear Channel Communications which created the billboard that says "Wish Mary Jane a Happy 60th Birthday".

The billboard, located on southbound Interstate 95 and Congress Avenue in Boca Raton, even includes Mary Jane's number, 561-231-0168, asking people to text and call.

"I really wanted to do something special for my mom for her big birthday because she is so awesome and great!" Bricker said.

As of 1 p.m., Bricker said her mom had received around 100 calls/texts. The billboard will be up until 10 p.m. Thursday.

Copyright 2013 Scripps Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.