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As a professional artist you know the importance of representation by a well established
gallery, particularly in New York City. You may also be aware that there
are many ways by which galleries function as businesses in the US and elsewhere.
In regard to the New York art market, galleries work with artists in one of the
following four ways:

1. Commission based galleries are generally paid a 50 - 60% commission of
the selling price of the artwork. These galleries show art by artists who are well
established, have a proven track record of sales; furthermore, the artists already
have an established collector base in the Metropolitan area as well as nationally
and internationally. These galleries provide advertising, promotion and exhibitions.

2. Co-Op galleries generally charge the artist a monthly fee and provide
a listing in a local art publication announcing the exhibition. For the most part,
the artist has the responsibility of producing their own promotional material and
is often required to participate by "sitting in the gallery". Many of
these galleries also collect a commission from the sale of artwork. Exposure and
promotion is often limited to showing artwork and providing the listing; little
to no online exposure is provided.

3. Art fairs and Expos are organized by various organizations, not always
art related, and usually last for 3 - 7 days. They are usually very expensive, and
there are additional costs to basic packages; often times artists do not find out
about these additional costs until after they have committed. The other downside
is that many art fairs are flooded with wall to wall art, and crafts. Original art
is frequently mixed in with catalogue companies and reproductions. Please ask questions
before committing.

4. Representational galleries, such as Agora Gallery, provide promotion
to emerging and established artists with 18 months of representation and the option
to renew representation at a reduced fee. Galleries working in this format provide
a range of services.

Agora Gallery has been part of the New York art scene since 1984, showing art in
this dynamic and challenging environment. It is well established in the New York
and international art markets. The services provided by Agora Gallery to our artists
are explicitly stated in a written agreement.

Agora Gallery provides comprehensive promotional and exhibition services;
artists who accept representation are required to pay a representation fee for the
advertising and promotional services provided by the Gallery. The advanced level
of promotion is significant and includes: magazine listings, display advertisements,
press releases, postcards, art marketing, targeted client presentations, personalized
PR efforts, museum submissions, online announcements, participation in a collective
exhibition with an opening reception and online representation on the two gallery
web sites. The gallery's sites are two of the highest ranking art web sites on the
Internet today. The commission structure on the sale of art is 70% for the artist
and 30% for the gallery.