Pikachu Those Cheeks with Shu Uemura’s Pokémon Cosmetics

Japanese make-up cosmetic line Shu Uemura is introducing a holiday collection to add a little electricity to your look this holiday season. The brand’s Pokémon Collection is offering a journey through a (make-up) Pallet Town with a series of lip sticks, eyeshadow, skin care, and more.

Uemura personally designed the version of Pikachu seen on the packaging. The items include a 12-color “Pikachu Thundershock” eyeshadow palette (8,000 yen/US$75), a nine-color “Pikachu Brick Blast” eyeshadow palette (7,400 yen/US$69), and the “Pikachu Mythical Purple” eyeshadow palette (7,400 yen/US$69). Two lipstick colors, “Rouge Unlimited Amplified” and “Rouge Unlimited Amplified Matte” are exclusive to the collection and retail for 3,300 yen (US$31) each.

The line-up also includes eyebrow pencils, skin care products, and make-up brushes.

Pre-orders will open for all items on October 25. The first line-up release is set for November 1 followed by the second product roll-out on November 15.