Class Schedule

Rise & Shine

A program for emerging wedding photographers who want to learn from the best—their peers. Current and former Rangefinder 30 Rising Stars will help you to discover your signature style and brand your business, price your offerings strategically, build a wedding contract of steel, streamline your site and social, get savvy with workflow and optimize your editing. Expect giveaways, live demos, small group sessions with mentors, face time with the editors of Rangefinder and networking galore!

Keynotes

Learn more about what inspires these individuals and how they have developed their signature aesthetics in order to propel their careers.

Speakers

Owner & Principal Photographer

Petronella Photography

Chris Glenn photo

Grace and Blush

The Portos

RS01 Rangefinder Rise and Shine

8:00 AM - 8:15 AM

Welcome & Orientation

8:15 AM - 9:30 AM

NEW! The Butterfly Effect: Spreading Wings in Today’s Industry

Rangefinder’s 30 Rising Stars of 2018 dive into how they discovered their signature looks within the first five years of full-time business, stuck to their guns despite prominent trends in wedding photography, worked through their insecurities in a competitive industry and harnessed their distinctive qualities. They will share how they jumped over some of the biggest hurdles they’ve faced and divulge what they wish they had known from the start. With Petronella Lugemwa, Qiya Ng, and Kuoloon Chong of Kompactfaen, Jasmin Neidhart of Grace & Blush and Phil Porto, Moderated by Rangefinder Features Editor Libby Peterson

9:45 AM - 11:00 AM

NEW! The Evolution of My Brand

Chris Glenn walks through the entire visual journey of his business and the crucial steps he took along the way. Watch as he unravels the strategy to a completely custom look.

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PW05 NEW! Better than Natural Light

Working with natural/available light is a skill we all should master as photographers, but what happens when the light available to you is too little or too harsh or changing by the second as the clouds lift with no concern for your photo? This is where the mastery of flash comes to play. Learning to create images with flash that LOOK like they were captured in natural light is the focus of this walk. Daniel will bring battery powered flash gear and together you will create magazine quality lighting.

Participants should bring cameras and lenses as they will get the opportunity to work with the gear and produce a portrait.

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PW01 NEW! Posing & Lighting Your Way to Awesome Wedding Images

Join internationally recognized, multi-award-winning wedding photographer David Stanbury, FSWPP, FBIPP, as he takes you through how he poses his couples with ease and uses both ambient light and creative off-camera flash to create his award-winning images. In this class, David will help you take your wedding photography to the next level and enable you to create a style that will make you stand out from the crowd.

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This photowalk is for wedding and portrait photographers looking to see the world in a new light and excel in their craft. Sean's photowalk sold out quickly last year and he is back to take you on an honest and open behind-the-scenes tour of how to work with both natural light and off-camera flash while also opening your eyes to finding killer compositions. Bring your cameras because you will be putting them to good use experimenting with new techniques. Ultimately, this photowalk will give you the essential tools to push yourself while creating beautiful wedding and lifestyle portraits.

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PW04 NEW! Mastering Wedding Photojournalism on Location

Join two international award-winning wedding photographers as they take you through the essentials of wedding photojournalism. Nacho Mora and Vinny Labella will work with you to prepare the correct camera settings, create a good composition and find quality light - all which will make it seamless to capture that decisive moment. Be prepared to shoot some exercises to help you capture the story you want to tell. This class is designed for photographers who want to become storytellers.

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Photography by Jacquelynn Buck

PLUS01 The Bedroom Confidential: How Leveraging Boudoir Photography Can Add Extra Income to Your Business

Many portrait AND wedding photographers are missing out on the extra-income producing boudoir photography market. Boudoir is the perfect service to add to any photography business by 1) leveraging your brides looking to gift their significant others with a pre-wedding day surprise 2) filling calendars with indoor work during periods of extreme cold or heat in your local area. This Plus Class will cover everything you need to know to add boudoir to your existing photography business or build your photography business on boudoir. In the first part of the class, Jacquelynn will cover the business side of boudoir including how to find and book clients, how to do consultations to prepare clients for their session, the importance of contracts, pricing, editing and in-home photo reviews. She will also share her editing techniques and how to both prepare images for preview and final product delivery. In the second part of the class, Jacquelynn will share the lighting and posing tips and tricks that have allowed her to achieve 11 years of boudoir success with women of every age, shape and size. She will cover her top ten favorite poses for boudoir, lighting techniques that showcase how to use not just light but shadows to shape and hide and how to verbally coach and guide women into poses that flatter and emphasize the good while deemphasizing the less than desirable. During this portion, you will have the chance to photograph!

Speakers

Principal

Porchlight

Brand advisor & Co-Founder of Lights Camera Expert

PLUS02 NEW! Get Better Clients Bootcamp: A Hands-On Workshop for Leveling Up Your Brand and Business

When you work for yourself, success isn’t measured by a promotion or a raise, but by the quality of your clients. So, how do you find better ones? Join marketing pros Terri and Paula for an intensive workshop designed to help you level up your business and attract higher-quality clients using advanced media and content marketing tools. You’ll put new ideas and approaches to work during the session and get on-the-spot feedback! You’ll learn to: more clearly identify your ideal clients and their pain points; articulate a stand-out brand message; attract and engage media attention and position yourself as a go-to expert; step in front of the camera and deliver like a pro; and create a system for developing and leveraging your own content via blogs, books, video, podcasts and more.

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PLUS03 NEW! Multiple Realities of Location Lighting

Learn how to master your location lighting and change the perceived reality of an image through different types of lighting scenarios. Work with Pierre as he photographs every setup multiple ways with many different lighting options, and teaches firsthand how each version can be used to control the mood, focus and story of an image. Then practice hands-on to improve control of your location lighting through deliberate use of those lighting options, technique and tools. You will explore: matching your lighting to your intent; off-camera flash and monolights on location; understanding how to modify light; fundamentals of light; the power of key shifting; additive and subtractive lighting; effective use of reflectors and gobos; inverse square law; contrast considerations; feathering; natural light modifiers; using the sun; short and broad lighting; visible vs. invisible light; shadow line transition rates; thinking like a commercial photographer vs. shooting like a photojournalist and finding a happy median.

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MC03 NEW! SEO for Photographers - What You Need to Know in 2019!

So you have a beautiful website but you're just not getting found in search engines. Frustrating, right? While marketing and social media will get you far, understanding how to use SEO for your website is paramount if you want to grow a sustainable business. It's simple to do, and best of all, it’s free! Sharron and Barrie will teach you how to identify the right keywords, make your website mobile friendly, create good and relevant content, get quality backlinks and optimize for local SEO. Once you have mastered these skills, you will quickly see an increase in your rankings as you make the changes they recommend. If you're not improving your position, you're losing ground to a competitor who is!

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MC04 How To Run a Successful Destination Wedding Photography Business

With 13 years of shooting destination weddings under his belt, Kenny will share his treasure trove full of insights about how to run a profitable destination wedding photography studio. You will gain a better understanding of the destination wedding market, get tips on booking your first client, how to factor in travel costs, strategies to pricing your packages, getting your work published, building and maintaining relationships with clients/vendors, utilizing social media to attract new clients, various practical tips on how to travel with your gear and more.

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MC06 NEW! Sales Basics: Products, Pricing & IPS

Do you love the creative art of photography and working with your clients, but panic when it comes time to discuss money? Most photographers do. We are creative people, not salespeople. This program teaches you how to confidently work with your clients, define session offerings, decide on products, create a pricing structure that works for you and sales tips/techniques that work every time. Marc and Tony will also share what to ask and look for when selecting vendor partners. After your products are selected, you need to correctly price them. They will present different methods of pricing and show how to create a price list that works for your business. Once you have the sessions, products and pricing, it is time to sell. Marc and Tony will share with you how they have revolutionized their in-person sales presentation. They have incorporated some "old school" techniques and put a modern twist on them. The results in sales have been amazing.

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MC02 NEW! Environmental Portrait Images with Style

Come be inspired by JB and learn how to set yourself apart with products, price yourself to grow, wow your clients every time and be known in your area for your priceless environmental portrait photography art! What can you expect from this presentation? Learn how to book destination weddings and sessions. Gain knowledge on how to master off-camera lighting in any situation and learn how to use a variety of light modifiers to make your client look fabulous on location. How to get clients and more importantly, keep your great clients for life. Paint with Light (hands-on lighting demonstrations). Surprise your clients with amazing products and they will never ask for just digital files. Try something different—just a few of the JB's favorite tricks to impress their clients. Price yourself to not be a "starving artist."

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Founder & Instructor

Sundance Media Group

MC01 NEW! Optimize Your Video for Youtube & Facebook

YouTube and Facebook, the new Broadcast Centrals are a huge opportunity for traditional and non-traditional broadcasters. However, both sites recompress video uploads, and this can cause a significant loss in quality. Knowing how to best edit and deliver for YouTube and Facebook will assure the least (if any) quality loss in uploaded videos, leaving your clients wondering "How did you do that?" We'll cover best practices for editing, graphics, and encoding for the best possible image output for these two popular websites. We'll also discuss use of metadata to drive the most traffic and provide important analytics to better understand your viewers.

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MC05 NEW! Mastering Wedding Day Lighting

Creating a style of wedding images that sets you apart from your competition starts with both proper and creative use of lighting. With both live posing and lighting demonstrations, you will learn different approaches for all situations. Topics include using the latest small and large flashes, off-camera modifiers, the right camera settings and correct lens choices. There will be examples of how to blend natural light with flash to get the perfect look, plus how to achieve the right exposure each time.

Caroline Tran Photography

Owner & Principal Photographer

Petronella Photography

Alan Law Photography

The Portos

M01 NEW! Locking in a Look

The Mentors will dig into how to zero in on your signature style, aim for ultimate consistency and translate your aesthetic to the way you present yourself and communicate with potential clients on your site and social media.

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PW08 NEW! Mastering Your Ugly Environment

Attendees will learn how to walk into a messy room or unfavorable lighting conditions and immediately identify the best light sources in the scene, as well as how to position and pose their subjects in great light. Justin will cover how to minimize the obstructions and clutter in a scene and how to tell the most important parts of a wedding day story or showcase the best features of a portrait client in the most unassuming of locations. Learn how your lens selections affect the impact of your images and how your subjects will see themselves in their photos. Once you've learned how to harness the best light in a scene, Justin will cover some quick off-camera flash tips to take control of the light in the scene.

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Grace and Blush

PW09 NEW! Seeing the Positive in the Negative: Shooting Softly in Harsh Sunlight

It’s 12pm and your couple shoot is set on this time of the day. Let’s be honest: You’re not cheering but more afraid if you will ever get to create photos that will reflect your style and personal approach. Jasmin Neidhart will teach you how to calm down and transform the worst light situation into a natural and beautiful setting for your photoshoot.

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One thing I struggled with early on in my career as a photographer was managing the time that I had scheduled on a wedding day vs the time that I actually ended up having. The bride and groom are late getting ready, hair and make up take longer than expected…so many reasons as to why your timeline can get cut short. A big part of that problem is that I found myself focusing much of that time on the bride and very little on the groom! This bothered me, as the groom is just as important on the wedding day as the bride! During this photo walk, I will show you how to incorporate natural light as well as off-camera flash using the MagMod system within the same poses and scenarios to create dramatic portraits in a minimal amount of time!

Photos Edge

Photos Edge

This class features seven different photographers who all make over six figures per year. Each speaker will give you their top business/marketing strategies they are currently using. These strategies have played a huge role in helping each photographer achieve six figures within their own businesses. All 15 strategies will be things you can go home and start implementing right away! We will be touching on topics like video marketing, marketing to millennials, how to do IPS without emotional manipulation or feeling like a salesperson, the customer experience, social media strategy, brand positioning and so much more!

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Jen Huang Photo

PC03 NEW! How NOT to be a Wedding Photographer

Sometimes the idiosyncratic decisions we make to follow our hearts are the ones that can change our lives (or even the industry) for the better. In this platform class, Jen provides anecdotes from her ten-plus years in the wedding industry to prove that offbeat decisions (the ones that make our hearts beat faster) are the ones that lift us above the competition. Going against the grain of the wedding industry led to success on her own terms, and more importantly it gave her a strong sense of self, fulfillment and happiness.

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Sandra Coan Photography

PC05 NEW! Creating a Natural Light Look with Artificial Lighting

Many photographers shy away from using studio lighting in their work because they prefer the soft look of natural light. But the truth is, natural light isn't always available and relying on the weather for perfect light is a tricky game! Luckily, learning to create that soft, natural light look with artificial lighting is easier that you may think. In this class, Sandra Coan will share her technique for creating a natural light look with strobes and flash and give students the tools they need to create perfect light in any situation.

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Trevor Dayley Photography

PC41 NEW! Memorable Tips and Tools to Master Your Flash Lighting

Back for his fourth year as a popular speaker at WPPI, Trevor’s fast-paced class will help you take your off-camera flash lighting to the next level. Like years prior, this class promises to be engaging, enjoyable and full of information that you can apply immediately in your next shoot. Trevor loves to share ways to memorize the information so that while out on your next shoot you can recall what you learned even while under the stress and time constraints of a wedding or portrait shoot. The emphasis of this class will be on controlling, modifying and coloring light to create epic images and doing it all fast and easily. This class is sure to be a doozy!

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PC06 NEW! From Wedding Videographer to Wedding Filmmaker

Learn how to take your wedding videos to the next level to create cinematic wedding films. Brandon has over 16 years of filmmaking experience, and here he explains the parallels between narrative films and wedding films and why story-driven content will take your work and business to the next level.

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Tomayia Colvin Photography, LLC

PC04 NEW! The Blueprint for High School Senior Photography

Are you ready to jump into the world of high school senior photography but unsure how? This course is a step-by-step guide to building a successful senior business in your area. You'll learn how to create the ultimate senior portrait experience for each client; how to market to high school seniors and their parents on social media; how to build a senior portfolio with and without senior reps; what products teens and parents love; styling high school seniors; working with hair and makeup artists; and fun products to add on to client orders to boost sales.

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PC01 NEW! Speed Posing for Tight Timelines

As a photographer, one of the main things you fight is time. Watch NYC/NJ wedding photographer Vanessa as she poses her couples to get the most out of the time she's given on a shoot. You'll learn how to maximize the number of quality images you get during a session by varying poses, angles and crops, even if time isn't on your side. You'll learn: solid posing strategies for individuals, couples and groups; easy ways to capture large bridal parties fast; and how to work through a family list in 10 minutes flat.

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MC09 NEW! Don't Let Sales be a Guessing Game: Own Your Market

We’ve all been there—when we’re first starting out, we get an inquiry off our beautiful new website and respond by nervously putting our price somewhere in the email buried behind half-terrified copy about why they should book us. Oh thank Mother Gaia, there’s a better way. By knowing your market, your differentiators and just a smidge of psychology, you can craft a response email and sales page that makes it so that by the time they get to your price, the figure is almost irrelevant. This class will be a peek under the hood of the sales process and get your perfect couple excited to open up their checkbook (or...you know, fill out the online payment form). Oh, and let’s talk about how to price yourself too.

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Tracy Moore Photographers, Inc.

MC12 NEW! Creating Success by Finding a Specialty

In this master class with Tracy, you will learn how to discover your authentically unique brand and leverage that into incredible success in a niche market. Tracy has used all of the tools and secrets that she will share with you to create one of the most impactful, fun and successful senior portrait businesses in the U.S. today.

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Callaway Gable

Callaway Gable

MC07: SUPER-FAST POSING AND LIGHTING COMBOS - PART TWO

What's the point of creating interesting compositions and setups if your clients look terrible and unconnected? Learn the specific lighting and posing combos that Brian and Allison use to consistently create award-winning wedding photos. Each setup will focus on a pose, combined with a lighting strategy using natural light, speed light and video light. Emphasis will be on mastering the connection between two people through posing, 'un-posing' and direction. The combos are designed to be easy for you to integrate into your wedding day workflow so that you can improve immediately.

Sponsored by

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MC08 NEW! The Art of Selling Wedding Albums

Have you ever struggled to sell wedding albums? If you do, do you often find it hard to upsell after the vows have been said and the toasts are drunk? Well, if your answer is “yes” to either of these, then this Master Class is just for you. With over 13 years photographing weddings in the tough UK market, Scott will share his secrets of success, how to get into the head of the couple and how he nearly doubles his initial spend on album upgrades and upselling long after the big day.

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MC10 NEW! The Photographer’s Back Office

In this master class, we will delve into the technology skills required to manage your photography business. We will discuss topics ranging from email and website hosting through workflow and image processing and ending with solid techniques for backing up and securing your digital images.

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PC07 NEW! Discover THE SECRET to Being More Productive and Growing Your Business

William will share "the secret" of having a successful photography business. By implementing the secret you will have more time to work smarter and more efficiently. You will be able to grow your business and add additional clients. This program is part inspirational, part marketing and part workflow. You will be shocked how easy it is to get more done.

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PC08 NEW! The Secret World of Metrics: How You Can Learn to Use Numbers to Propel Your Business

As photographers, how often do we think about metrics? Metrics are the number one way to get a pulse on your business. Metrics help predict the future. You can use the numbers to tell when it's time to increase pricing or whether you might be overpriced for current market conditions. They can also help you understand which marketing methods are most effective. In this talk, Laura will walk through the metrics she collects within her business and how she analyzes that data. You will learn about leading versus lagging indicators and how certain numbers can foreshadow the future. Laura will also talk about a balanced scorecard tool and key performance indicators—two tools that can help you create an optimal path forward within your business. And Laura will give you templates to help set up your own metric gathering system. The goal of this talk will be to give you a process for gathering and analyzing metrics to help you sustainably grow your own business.

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PC11 NEW! Brand Portfolio Building

“Nobody will hire a 45-year-old dude to photograph their wedding.” Ever heard that before? The duo behind Nordica Photography has. Right or wrong, there was a hint of truth that poked at their brains for a while, to the point where they needed to start new businesses to not rely on wedding photography income forever. How did they add these brands to their portfolio, how do they keep them separate and how did they grow their different businesses simultaneously? These topics will guide the presentation and cover how they’ve learned to build a portfolio of brands.

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PC12 NEW! Conquer Your Content

Got questions about content? (As in, what does "content" even mean?) Kristi, founder of Editor's Edge and former photo director of Conde Nast's BRIDES, taps into her decade's worth of industry experience with insight and humor to break down the buzz and connect you with your ideal clients. This lecture will touch upon: what is content; why it's your brand's secret weapon; when to use content to your advantage; and how to curate and create relevant content. Walk away with the confidence to create authentic content and make your brand stand out from the crowd!

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PC09 Finding Rembrandt: Shoot Like the Old Masters

There’s a reason photographers know the artist Rembrandt by name. In this class, you’ll learn the history of the portrait and how its historical influence is seen today. Chris will show how to create depth in your images and master highlights and shadow through incredibly simple lighting setups. After this class you'll be able to use the artistic techniques of some of the greatest portraitists and utilize them in your own imagery.

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PC42 NEW! Lighting on the Fly: How to Rock Your Flash FAST in 5 of the Trickiest Parts of the Wedding Day

Show Justin and Mary the situation where the photographer intended to go all natural light and they'll show you the situation where it all went wrong. Dark churches with blue stained glass, a "sunset ceremony" that runs late and is now a pitch-dark ceremony, torrential rain that pushes all the portraits inside or dancing under the stars with nothing but the MOON to bounce off of. When Justin and Mary hear from photographers, they always mention the same two worries with rocking flash at their weddings: It takes too long and is too cumbersome to set up and they aren't sure how to nail their settings every time to get consistent results. In this fast-paced and FUN presentation, Justin and Mary are going to show you their basic one-light setup that ANYONE can use and feel confident with! They will walk you through step by step on how to know what settings to use in different situations, how to cut out terrible, mixed ambient light that isn't working and how to create iconic, dimensional images that are full of life. If a fast, simple, authentic approach to lighting that creates timeless images for the generations to come is what you're looking for, THIS is the class for you!

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PC10 Pitch Sessions

In 90 minutes you will get to hear from speakers who are either new to WPPI or who have taught previously but have a new program to pitch. These will be fast-paced presentations, with each speaker having 15 minutes to convey what their program is about and how it can help you build your business. Join us to welcome them and let us know what you think.

NEW! Run Your Six-Figure Wedding Business in One Hour Per Day!

David and Sherry want to share their family's secret sauce to cutting 80% of the time you're currently spending on your business. In this fast-paced 15 minute pitch they will teach you an efficient way to cut time WITHOUT outsourcing or hiring. Let them show you how they run their business in less than one hour per day, plus shooting days.

If you want to sell large fine-art products for the wall, your retouching technique needs to go to the next level: luxury products with a luxury price need the WOW factor. In this 15 minute pitch, multi-award-winning Italy-based photographer Sarah Ferrara will discuss and demonstrate high-end retouching techniques adapted for the contemporary portrait photographer and specifically designed for large, luxury wall art using fine-art papers or canvases.

Sarah Ferrara

NEW! Retouching and Editing Workflow

Post production is a skill. You can transform your images to make a huge impact from client sales, wedding albums to print competitions.
This 15 minute pitch, will be an insight to how Gurvir polishes his images for the final wow factor (using Lightroom and Photoshop).
He will cover key areas on how he photographs, lights and edits his images to get his signature finish. In this fast paced 15 minute session he will cover editing, composite editing, the basics to advanced levels of skin retouching, colour grading and toning, sharpening, dodging/burning, retouching for fine art images, retouching for print competitions.

Gurvir Johal

NEW! Selling the Story: New-Generation Marketing

In this 15 minute pitch Australian wedding photographer Ben Connolly will share with you the seven major elements Hollywood screenwriters use to engage their audiences and keep them hooked until the very last moment. This marketing tactic has been used successfully in films for over 100 years and can be seen today in the marketing efforts of global giants such as Apple. In this session you’ll learn how to clarify your message so your customers listen, stand out in the crowd and pitch your services to your customers in a way that fulfills their needs and dispels all of their limiting buying beliefs. Ben will share with you the power of the “BUY NOW” button and how this call to action is best used on your website. You’ll learn how to cut out the noise on your website with a new elevator pitch and make it easy for your customers to buy from you.

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PW13 NEW! Fast Portraits with Speedlights

Most shooters may not haul studio lighting around but it’s a safe bet you'll have at least one speedlight on you. In this demo, you will see fast set ups using one to multiple speedlights to create portraits on the fly with gear you can easily carry with you. Learn to work on location outside the studio but still get that studio look or blend it with your environment, power ratios, how to recognize control and create lighting patterns from these small flash units.

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PW17 NEW! Using Flash to Create Dramatic Portraits

As photographers we live for beautiful light, it’s what elevates our images above mere “captures”. Waiting for the “golden hour” and the perfect crisp light is fine if you are on vacation, but when hired to make portraits for our clients, we need the amazing light NOW! On this photo walk, Daniel Norton will take the group on location, choosing the perfect background and creating the perfect light for our subject to convey a mood. Each participant will be able to get their hands on some of the gear and shoot a few images using the lighting we bring to life.

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PW15 NEW! Beautiful Available-Light Portrait

This class explores the options available and the approach you can take to capture great portraits using only the light available in the scene and shaping and redirecting light with light shapers. Learning to use reflectors, both handheld and naturally occurring, to shape and redirect light can often be all you need to capture a beautiful portrait.

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PW19: Marrying Engagements, Weddings & Portraits with Architecture

Chicago-based wedding photographer Collin Pierson will show you how the architecture and light of a city can change the game for your photo sessions. This Photo Walk is great for those who want to step away from "safe" photos and add that something extra to their engagement, wedding and portrait shoots. Using core principals of perspective, light and symmetry, Pierson will head out on the strip to incorporate Sin City architecture into shots. Attendees will walk away with the formula for creating showpiece artwork for their clients’ homes that ultimately increase revenue!

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PW20: NEW: Create Stunning Headshots Anywhere; Anytime!

Creating amazing headshots is a skill every photographer needs to learn. As a photographer, you need to know how to photograph faces: What lenses to use, what lights to use and how to illuminate facial features in the most flattering way. So why not learn from a leading headshot expert? Join professional retoucher and headshot photographer Kristina Sherk as she shows you exactly how to create incredible headshots anywhere and any time! We will use constant lights and reflectors to magically integrate with the available light we have and end up with some stunning, stop-you-in-your-tracks headshots that your clients will go ga-ga over!

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Founder & Instructor

Sundance Media Group

PW22: Vegas-Style Photo Walk

We will walk the grounds of the inspirational Mandalay Bay, visiting a few of their premium locations to capture photos of a professional model. As your guide, I’ll also be carrying a 5 light kit with stands, and a single, dual sided reflector so the group can pose and work with models as we identify characteristics of each model. With both indoor and outdoor locations, the Mandalay Bay is filled with inspirational areas. We’ll meet for a brief period to discuss locations, equipment, shooting styles, and group management before heading out into the wonderful hallways and gardens in the Mandalay Bay, where every photographer in the PhotoWalk will have plenty of opportunity to capture a wide variety of inspiring and unusual photos with exciting, colorful models. In other words, we’re doin’ it up Vegas-style!

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PW14 NEW! Lighting the Way to Beautiful Wedding Portraits

Working under pressure on a wedding day when natural light conditions may be changeable can prove challenging. However, your couple will be relying on you to pull it out of the bag when it comes to their wedding portraits! In this class we will teach you how to work with both available light and small strobes and how to pose your wedding couples quickly whilst still producing beautiful elegant wedding portraits they will love! This is a hands on class where you will get the opportunity to photograph the couple yourself to create images for your own portfolio.

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Michael Anthony Photography

PW21: Location Lighting for Dramatic Wedding Portraits

On this photo walk we are going to show you how to approach any environment, and find the beauty lying within the composition. We are going to utilize a variety of lighting tools in order to create dramatic portraits wherever you are. We will touch on the use of off-camera flash, and which modifier will best suit the scene that you find yourself in. In addition, we will cover how we pose clients to take advantage of both light and shadow, and how we can utilize artificial light to create a variety of looks within the same frame.

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An Evening Keynote In Conversation With Alexi Lubomirski

This conversation will explore how Alexi Lubomirski navigated a career shooting fashion for Harpers Bazaar, developing a signature style, establishing a name for himself with clientele including publications such as Vogue, Vanity Fair, GQ and Elle. In 2018, he was chosen by Kensington Palace to capture the official portraiture for the engagement and wedding of Prince Harry to Ms Meghan Markle, now Duke and Dutchess of Sussex.

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PC17 NEW! The Tips, Tricks, and Tools You Need To Succeed on Social with Video

It’s no secret that video is the easiest and most effective way to connect with your audience on social media and beyond. Luckily, you don’t need to be a professional videographer or learn complicated editing programs to create eye-catching videos. In this talk, Sally will share the latest trends in videos that drive action on Facebook, Instagram and YouTube and show you how to achieve them. And, delve deeper into Instagram as an emerging platform for video marketing on social media. Find out why video wins on social, and how and what to shoot in order to ensure results. Plus, learn how to save time and be more effective when creating your marketing videos.

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PC15 NEW! Value, Mortality and Legacy

Join WPPI's most awarded photographer and first Grand Master in a presentation that will make you laugh, cry and hold your breath. How do you communicate the value on something that is priceless? How do you convince a "digital" clientele to appreciate the power of print? How do you create meaningful and soulful photographs for your clients that are irresistible? Jerry will answer these questions and more as he empowers and motivates you to be the best you can be to create a thriving business and legacy for you and your clients. Jerry will share some never-before-seen work that promises to be the perfect and fitting start to your WPPI experience. You will be educated, inspired and entertained by Jerry, whom PDN magazine named as one of the top photography workshop instructors in the world.

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PC19 NEW! Building Your Story with Audio

In this class, Garrette and Amber from Eyenamics will discuss how they utilize sound to make powerful films. They will cover everything including capturing pristine audio in run-and-gun situations, cleaning up recorded audio, using music to drive the message of your film and using sound effects and foley to enhance your film.

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PC14: Headshot Career Startup

As we all know, it’s very easy for one to pick up a camera for the first time and fall in love with photography. We’ve all felt that shabang'in feeling and if you are reading this then you most likely thoroughly enjoy photographing anyone that steps foot in front of your lens. At first it’s a hobby and then one day the thought hits you, “Hey, I think I can charge for this!” It could be a kid’s session or a family portrait that gets the ball rolling for you. However, in order to turn this killer hobby that we all love into a business, we need to figure out how to milk that camera for everything it’s worth. Peter Hurley built his career from scratch and shot everything that came down the pike before setting his sights on headshot photography. He firmly believes that if you are going to play the portrait photographer game, then without a doubt headshots should be on your list of available services. Headshot photography is a growing field that requires a unique skill set comprised of the combination of technical know how coupled with your ability to direct your subject. In this class Peter Hurley will will run through the process that he has used to become the leader in this industry. He’ll go through how to get started with building your kit as well as directing your subject and creating a consistent look that gets you booked. If you like photographing people and would consider adding headshots to your list of services then this class is definitely for you.

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Edmonson LLC

Edmonson LLC

PC18 NEW! Print Competition VS Print Education

Maybe you've heard the popular commentary of "One of the most valuable learning experiences at WPPI is attending the live print competition judging!" Of course, the reasons people enter are as varied as the photographers themselves. Here are just a few: actively working on growing your art and craft; pursuing new accolades, distinctions or recognition; the thrill when your print is being evaluated; insights gained from just watching and listening. What can you learn, whether you are an entrant or a spectator? Turns out, quite a bit! Undoubtedly, there are those who hold a myriad of other beliefs as to why they don't attend or participate. Maybe the words "Print Competition" are as valuable as "Print Education?" Join us as we look beyond the "in's and out's" and toward what it teaches all of us.

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Platt Image Consulting

After that big photo job, you return with thousands of beautiful images and then it’s time to do post-production. This can look like a daunting task, but with Adobe’s Creative Cloud Photography plan, you have access to tools and technology that will make your work even faster and better than ever before. In this class, you will learn how to optimize your post-production workflow with Lightroom Classic, Lightroom CC, Photoshop CC and Creative Cloud. Learn which app to use and when to use it for the most efficient workflow possible. Effortlessly import and secure your images, adjust images quickly, retouch with ease, make complicated edits in seconds, search for and share images with ease and much more. Jared will teach you his proven methods using the power of the Adobe Creative Cloud Photography plan to speed through your post-production, and you’ll get even better quality out of your images and have fun in the process. Come and find out what your workflow's been missing.

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Cami Zi Photography

Jen Huang Photo

RS02 Rangefinder Rise and Shine

8:00 AM - 8:15 AM

Rise & Shine

Come join us for some networking.

8:15 AM - 9:30 AM

NEW! From the Ground Up: How I Built My Business

Rangefinder 30 Rising Stars talk shop, sharing the building blocks of a sustainable business. Get ready to learn impressive marketing tactics, how to identify a client you’ll click with (and gracefully turn down those you won’t), the musts in photo contracts and ways to ensure longevity. With Jen Huang, Danielle Green and Connor Brogan of LAYERS, Cami Grudzinski and Scott Stockton Moderated by Rangefinder Editor-in-Chief Jacqueline Tobin

9:45 AM - 11:00 AM

NEW! Money Matters

Laura & Tim of Sullivan & Sullivan, 30 Rising Stars of 2016, unpack the strategy to pricing your services and getting an edge in the upsell.

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PW28 NEW! How I make those images – Let’s go and make some more!

Learn how to walk into any environment and see beyond the mundane and the obvious as Sanjay shares his secrets on creating images with impact and elegance in any situation by understanding how light, focal length and background will affect your images. On this photowalk, you will learn how to create interesting light using continuous and flash sources with various modifiers after Sanjay dissects some of his own award-winning competition images with you. This is one NOT TO MISS!

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Photography by Jacquelynn Buck

PW27 Love is Awkward, Engagement Sessions Shouldn't Be

It would be fabulous if we all had model couples as clients: ones who knew how to stand, pose and interact with one another. But the reality is, love is awkward, and turning awkward, real couples into magazine covers can be challenging. In this fast-paced photowalk, Jacquelynn will reveal her approach to posing and lighting couples that can be used for both engagement sessions and weddings. You'll also learn how to coach couples, helping them interact for a more natural, candid result.

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PW29 NEW! The Power of One Light

Whether the one light is the sun, continuous light or flash, there are many creative ways to use, shape and control one light. Think of all the great masters in art; they used one light. Bob will demonstrate how to use one light source to create the narrative of the story in the photograph. Becoming a seeker of light and learning to see light will help you define your style. Bob will demonstrate how to use the sun and one flash to create the look and mood you're striving for.

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PW30 NEW! 100,000 ISO A Low Light Experience

Join Pierre and Spyros and delve into a world of mood, color, texture and diminished lighting as you learn how to master shooting in any low-light situation with and without flash. They will explore: alternative and guerilla lighting; weddings without flash; extreme ISOs; controlling dynamic range; the power of one light; hand-holding shutter speeds of ¼ sec and slower; balancing flash and low-light ambient; creative use of long-exposure flash; using gels to create impact and complement your story; lighting fundamentals and trade-offs.

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PW31 The Editorial Portrait

Are you looking to expand into shooting for local brands, magazines or websites? Learn exactly how to create quick, stylized portraits and increase your profits! JVS' constant creativity and passion for off-camera flash drives his commitment to photography. His class will help you understand that talent is not enough to succeed in the business of photography. Technical knowledge of gear, passion, focus, practice and preparation are just some of the key elements for creating stellar images every time you pick up your camera. Learning to master your flashes will set you apart from the competition, resulting in more successful and sophisticated images and ultimately raising your profit margins!

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Bespoke Studio

PW32 NEW! Embrace, Enhance, Create

Embrace, Enhance, Create breaks down the process before you pick up the camera and shoot—the attention to detail that goes into every shoot/shot. Whether you can embrace the light and pose that is there or you want to enhance/adjust with extra lighting or different elements, or maybe you have a blank canvas to create light and design all the elements—this talk looks at the process of working with all the vast possibilities available to a photographer to achieve amazing images every time.

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PW26 NEW! Creating Strong Portraits in any Environment

Experience how to create strong portraits in any environment with Marcie on a photo walk outside of the Mandalay Bay. She will discuss light, composition, lens choice and why she chooses each location to create the strongest portraits possible. The shooting demonstration can apply to senior, child and family photography as well as wedding portraits. She will discuss how to pose subjects, create connection and evoke emotion to create strong images. You will gain the confidence of showing up to a new location and training your eye to find the perfect spot to create solid portraits. Tamron will be joining Marcie on this photowalk, so please bring a photo ID if you would like to try a lens during the shooting demonstration.

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Little Pieces Photography Pty Ltd

PLUS06 NEW! Speed up Your Workflow

Join Kelly for a demonstration on how to photograph an entire newborn session from start to finish with a live model. You will learn how to speed up your session workflow and get maximum results by transitioning a baby smoothly and confidently from pose to pose.
Kelly will also teach you the perfect camera angles, lighting and composition for each pose and then take you step by step through her editing process.

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37 Frames Photography

PLUS05 The Art of the Wedding

Join WPPI Double Master and Master photographers and two of 2018's most sought-after destination wedding photographers, Tracey and Dee of 37 Frames, as they guide you on a walkthrough of how they approach every wedding day. Tracey and Dee will share their roadmap to weddings, whether it's a party in New Orleans, a small elopement in Iceland, a celebrity wedding in Hawaii or a 1,000-guest Asian extravaganza. Tracey & Dee have been featured in Vogue and are two of Signature Weddings’ Top 30 Wedding Photographers of the World. With studios in Tokyo, Japan, and Australia, they have wedding day recipes that adapt to any type of celebration no matter where it takes them around the globe. They will share their signature wedding workflow, their advice on working with some of the world's top wedding planners and their go-to playbook for creating magical images under the pressures of a real wedding day. Learning how other wedding photographers around the world approach their weddings can be one of the most beneficial learning tools available to both experienced and new photographers. Tracey and Dee will give great insight into how you can incorporate some of their techniques into your own wedding day art.

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PLUS04 NEW! A Grand Masters Vision From Capture to Print

Join WPPI and AIPP Grand Master Rocco—responsible for printing and editing a total of 10 WPPI 16x20 Grand Awards, along with over 65 first, second and third place 16x20 Print Awards in the past five years—as he guides you through his process of taking an image from capture through to editing and final print. The class will begin with a live shooting session with models, followed by editing workflows in Lightroom and Photoshop and the mechanics of printing and paper selection. Rocco will demystify color management and monitor calibration, allowing you to bridge the gap between the edit and the print. Whether you’re printing yourself or printing books and wall art through a lab, this class is for you. WHAT TO BRING: Camera and lenses for the shooting component. Laptop (and charger) loaded with Lightroom and Photoshop for the post-production section.

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Carlino's Photography

Alison of Carlino’s Sports Photography handles volume sports bookings for high school teams and private leagues. She will discuss bidding to boards, working with coaches before and after the booking, “day-of” setup and workflow, post-processing, Retouchup extraction services, current template providers, digital compositing into the final banner design, social media marketing during and after the booking and an overview of costs/sales. You’ll learn the lights and modifiers needed, along with their positions and power levels for individual player photos and for teams. Alison also will show you how gel, color and fog can add drama to a sports image! Finally, you will photograph an athlete using professional lights and modifiers along with grids and gels and finish the image out using Photoshop.

Sponsored by

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MC17 NEW! Shooting for Story

This class will dissect Charley’s workflow and approach to storytelling through film. He'll discuss how he gets to the heart of a story and the process of how to showcase a story visually in a way that impacts the people and the world around us. He'll go into detail about how he shot-lists a scene, coordinates logistics involved in a shoot and directs a crew. He will talk about what makes a good story, why people connect to certain stories and how we, as filmmakers, can highlight those aspects of a story. He will use examples of his work and of other filmmakers who inspire him to give a glimpse into the art, the excitement, the struggles and the setbacks of storytelling through film. Class participants will enjoy lecture-style lessons as well as small-group discussions as they dive deeper into the nitty-gritty of what it takes to tell stories, interact with subjects and release your films out into the world. Charley will send participants away with handouts outlining key storytelling and filmmaking information so they can continue to learn and explore the world of storytelling through film beyond the classroom.

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MC14 NEW! Mastering Wedding Photojournalism

These two international award-winning wedding photographers will take you through the essentials of wedding photojournalism. They will teach you how to learn wedding pj from A to Z and tell a story for your clients with stunning "authentic moment" images, as well as how to go beyond your limits. You will learn advanced techniques and tips. Take your work to the next level and learn to master your wedding pj style. This class is designed for photographers who want to become storytellers.

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MC16 NEW! How to Shoot Film-From Exposing to the Finished Scans

Jay P. has shot film for 25 years and has a solid knowledge of how to expose, shoot and use strobes with film. He will cover what film camera to buy, how to expose film, how to shoot strobes with film, and how to work with the lab to get the best scanning results. A representative from a photo lab will join the class to show you how to get the scans you want from the lab. This is a strong foundation class in the world of film.

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Get ready for a crash course in everything Photoshop! If you are a portrait or beauty photographer, you need to know how to retouch faces. In this class we will cover the A to Z of facial retouching, from clearing blemishes, evening tone, fixing uneven texture to dodge and burn and frequency separation. BUT we will also dive into exploring Photoshop's new capabilities thanks to its new AI: Adobe Sensei! It's amazing what Photoshop is learning to do, so let’s take advantage of its new skills!

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PW34: Creative Exposures in Camera

Learn how one press of the shutter can get you more than one type of exposure by using lighting for multiple images and ghosting techniques to capture motion, streaks, trails, painting with light, etc. without post editing. Understanding how your camera captures light itself from various sources you will up your game in all other aspects of your shooting and help illustrate another level to your images.

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Cami Zi Photography

Cloverimage

PW35 NEW! Overpower the Midday Sun With Off-Camera Strobes

For the last few years, off-camera strobes have become smaller, more powerful and more affordable. It's much easier to overpower the midday sun with strobes compared to hot shoe flashes. Join multi-award-winning photographers Aries and Cami as they explain the different uses of strobes and hot shoe flashes and show you their signature techniques featuring multiple off-camera strobes to create high-impact images during noontime.

Sponsored by

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PW36 NEW! Buzzer Beater Wedding Portraits

Attendees will learn what to do when things run late on wedding day and how to maximize the least amount of time to cover all your portrait bases and deliver multiple looks for clients that will make it into their wedding albums. Learn how to take command of any situation and confidently pose and arrange your subjects during each phase of the wedding day. Justin will cover rapid-fire methods for moving wedding party and family members in and out of your group arrangements and leave you with a routine that will cover any family's list of must-have groupings. Attendees will also learn how to implement off-camera flash and how to judge when the situation calls for it.

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Tomayia Colvin Photography, LLC

PW33 Creating Spectacular Senior Portraits

Join Tomayia Colvin as she shoots high school seniors on the Vegas Strip and shares innovative techniques and secrets that make a sensational shoot. She will discuss how to make your subjects look and feel their best and explore how to put your clients at ease so that everyone has fun during the shoot. Attendees will walk away from this session with more knowledge about connecting with teens and creating images that wow both seniors and parents.

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MC21 NEW! Boudoir Therapy: An Experience That Goes Beyond Photography

Every woman needs to experience a boudoir session, not for the portraits but for the mental and emotional empowerment that comes with the boudoir experience. Boudoir photography is not a luxury item; it is a MUST-HAVE. This course covers how Zara has turned a luxury niche into a must-have for every woman. Students will learn how to brand their boudoir business, market themselves and work with other businesses to create a product that is a necessity in their communities. The course will cover: branding; pricing for profit; marketing; examples of client interaction; and workflow from initial contact to final experience. This is for intermediate to advanced photographers who are looking to create an unforgettable experience for the women walking into their studios.

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Jerry Ghionis Photography

MC22 NEW! Timesaving (and Lifesaving!) Admin Workflow Strategies

Most of us work for ourselves, trying to juggle everything that needs to get done in our business and still trying to be creative and photograph our clients, while also trying to find a balance between work and time for ourselves and our family. If you are in a position where you have to wear many hats in your studio, then you'll really enjoy the tips, tricks and solid advice on how to streamline the process, make your business more efficient and find a way to get it all done without stressing. Many photographers don't enjoy the business management side of business, and that's okay. This master class will be full of suggestions to make your time in front of the computer doing office and admin tasks streamlined and efficient. We'll also tackle the biggest thief of efficiency in a studio: an unhappy or angry client. We'll go over the step-by-step process of how to deal with an unhappy client and quickly convert them into one of your most loyal customers.

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Jen Huang Photo

MC23 NEW! The Power of Introverts - Sales for those without a Sales Personality

Sales, marketing and self-promotion can be scary for an introvert, but those skills are necessary to sustain a thriving business. In this master class, you will learn how Jen embraced her introspective personality and overcame weaknesses to succeed in a loud and extroverted world. She also debunks myths about introverts (and extroverts) and reveals an introvert's secret powers, and how they can benefit from their strengths and harness their quiet energy to successfully and authentically market their talents.

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MC19 NEW! Be Fearless: Stop Working for Nothing

Do you want to make more money working half the time? Say goodbye to late nights, depleted bank accounts and the infamous artist’s struggle. WPPI Master Catherine Hall is the first to admit that talent is NOT the reason she became a world-renowned photographer in two quick years, attracting big-name sponsors, international press, over 2 million social media followers and 10K+ clients right out of the gate. Learn how to attract the business and lifestyle of your dreams fearlessly. Areas covered include: skip paying your dues and attract success NOW; get hired to photograph what YOU are most passionate about; attract clients who see your value and want to invest in you; learn how to proactively create opportunities that propel your career forward; build a portfolio that plays off your innate strengths and attracts your dream clientele; use "law of attraction" techniques to create your ideal life.

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MC24 How to Survive Your Same Day Edit and Make Everyone Love You!

Are you offering same-day edits in your packages? Are you allowing those same-day edits to sell your business on the wedding day? If you answered “no” to either one of these questions, you need to join Josh as he takes you through the gear he uses, shots he captures, song selection and how to mark up the timeline to create the same-day edit that will blow your client's mind. If you work the process right, it will set you apart and grow your business exponentially.

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MC20 NEW! Creating Realistic Fine-Art Composites

Join award-winning fine-art photographer Anya Anti and learn the secret of realistic composites without using stock images. Anya will share her tricks about how to prepare your shooting set and use image components such as perspective angle, light and depth of field. Learn how to shoot with proper settings and conditions using props and how to work with the background. Anya will show how to shoot additional images, insert them into your photograph, work with masks and adjustment layers and then bring everything together into a finished piece of artwork in Photoshop. She will share these concepts and ideas in an easy-to-understand manner with excellent before/after photos, live demo and various techniques to demonstrate the power of set design and importance of post-production in fine-art photography.

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MC25 NEW! Kolla: Starting a Brand From Scratch

Designing a brand takes much more care and attention than deciding to start a new business. Kolla is a photography print store started in 2018. However, one year prior, every detail of the brand was taken into consideration before pressing publish and going live. So how did the duo behind Nordica Photography approach a new brand, and why was designing the brand more important than the product itself?

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MC29 NEW! Getting Your Life Back: How to Manage Clients to Create the Perfect Work/Life Balance

In the creative world, it's easy to become overwhelmed by inquiries, emails, client management, etc. Managing clients as a creative can be quite the challenge, as you're being taken away from your family and passion to push paperwork more than you'd like. Let's face it, we are all here because we love creating beautiful works of art, not late-night organization, spreadsheets and email responses. Cierra’s goal is to share a set of organization tools that are sure to give you back your family and creative time! The tools she'll be sharing will allow you to adequately manage all inquiries within minutes, manage current clients and even provide a beautiful interface where your clients can see all their information, including galleries, in one place! She will also provide tips that are sure to provide the ultimate work-life balance. In this session you will learn: how to go from a mess to less stressed in the business of your business; how to manage prospective and current clients efficiently; how to track financials with ease; how to stand out from the crowd with your client interface; how to set strict business hours that your clients respect; and the do's and don'ts of auto responses.

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MC27 NEW! Hyper-Realistic Portraits

Lighting is a tool for you to create different feelings, moods and stories for your subjects. Starting with one light and eventually building up to a set of four or more, Jonathan Thorpe will help attendees gain confidence in balancing multiple lights, and will also teach the importance of lighting the environment as well as the subject.

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Founder & Instructor

Sundance Media Group

MC30 NEW! UAV Post-Production

UAV cameras use a variety of codec/container packages that confound and confuse various editing systems. Rapid access, evaluation of footage, footage content and metadata contained in footage is important in any UAV use, and for commercial applications, immediate feedback is frequently required. In this session, we'll discuss how to optimize footage for various uses, how to edit files for distribution and how to quickly utilize footage for evaluative playback. We'll also discuss the various means of displaying/distributing footage in either live-flight or post-event scenarios. This is an interactive class, with many examples and a live demonstration of editing photos and footage.

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MC28 NEW! "HOW I MADE THAT IMAGE - UNCUT"

If you’ve ever wondered how all those award-winning images were created, then this Masterclass given by a renowned Multi Award-Winning Wedding Photographer, Brand Ambassador, Global Educator and WPPI Judge - Sanjay Jogia, is just the masterclass you must attend. Join Canon Ambassador Sanjay as he breaks down his process for creating his award-winning images from concept, technical setup, lighting and direction to final capture to help you raise your personal bar to a new award-winning level. This inspirational masterclass is full of revelations, eureka moments and ingenious ‘hacks’ that will motivate you to create your own award winning images. Sign up now for this limited place masterclass to avoid disappointment. Topics Covered: Camera Techniques, Lighting Techniques, Posing Techniques, Inspiration, Post Production

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Photopek

MC26 NEW! How to Break the Rules in Photography

You’ve learned the rules, now get ready to break them! There are so many rules in photography, from lighting, posing and composition to technical aspects and styles. Don’t get bogged down. While following the rules is great for learning how to shoot, knowing when to disregard them can lead to stunning images, especially in wedding photography. In this master class, Nik will teach you how to break free from the constraints in order to photograph a wedding day with emotion and style, while capturing images that will delight couples and their families.

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PW38 NEW! Motivated Lighting on Location

Lighting is everything as a photographer. It directly influences the tone, mood and feel of your images and how your clients perceive them. Learn how the power of purposeful positioning, color temperature, direction affect the overall image to create stunningly beautiful images.

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PW40: Light, Location, and Leica with Jay Cassario

Explore new creative techniques using mixed light to make your wedding and engagement portraits stand out with industry professional Jay Cassario. Models will be on-site for this intensive workshop. A selection of lenses and cameras, including the Leica SL, CL, and M10 will be available to loan. All loans are complimentary and offered on a first-come, first-served basis. A valid photo ID, credit card and SD care required to participate.

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Photofocus

PW45: Unforgettable Moving Portraits with Flash

Join Levi and Bryan for this hands-on photowalk where you'll learn to make portraits that will spice up your quiver of skills in an impactful way. We'll utilize your camera's shutter characteristics and speedlights to make long exposure portraits that show movement and make a big impact. You'll use these with seniors, weddings, kids, models, and even fun families. You'll get hands-on practice setting up your camera to make rear-sync long exposure portraits. This is a great chance to spend time actually making the system work so you're ready to start creating impactful portraits for your clients. Don't miss out and don't wait--this photowalk will fill quickly. Levi and Bryan can't wait to see you.

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David Bastianoni

PW46 Emotion Comes From Motion

David will walk you through shooting high-impact images with both natural and artificial light. What does it take to make an emotional image? Learn how to set the mood, how to pose your subjects and how to create emotion through motion.

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Sigma

PW39: Photographing anywhere, at all times of the day, to create dynamic portraits

Using Mandalay Bay as our backdrop and the late afternoon sun as our light modifier, we will photograph our model using natural light only. On this photo walk, you will learn how to capture dynamic portraits with what ever lens you have and whatever locations we can find. One of the most important lessons any photographer can learn is to adapt to your environment quickly and create wonderful portraits with the equipment you already have.

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Joe Edelman Photographics

PW41: Street Fashion Photo Walk with Olympus Visionary Joe Edelman

On this photo walk you will learn how techniques to create dynamic street fashion shots and portraits in almost any location. Joe will show you how to find interesting backgrounds, identify great natural light and use reflectors to enhance the natural light. Joe will also share how to utilize lenses and aperture to control your backgrounds, how to interact with and direct your subject, along with some simple posing tips for full length and portrait style compositions.

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PW43 NEW! Walk Towards the Light

Four years ago John led a photo walk around the MGM for WPPI and blew people’s minds. Those lucky enough to attend that session are still in touch with John and sharing the images they shoot using the techniques he demonstrated. In this session, you'll join John and one of his regular models in a walk around the hotel and grounds, exploring light and the possibilities offered by different locations, sometimes not the ones you'd automatically be drawn toward. You'll learn how to read a location, how to read the ambient light, how to blend in flash and reflectors and how to pose and style the model to tell a story. In this lively session, you'll be entertained and educated and leave with some great images.

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PW48 NEW! Beautiful Available-Light Portrait

This class explores the options available and the approach you can take to capture great portraits using only the light available in the scene and shaping and redirecting light with light shapers. Learning to use reflectors, both handheld and naturally occurring, to shape and redirect light can often be all you need to capture a beautiful portrait.

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PW42 Choosing the Best Sources of Light and the Best Pose for Unique Wedding Portraits

The photowalk is great for those photographers who want to create something extra to wedding portraits. This photowalk will demonstrate how to quickly create the best poses for your wedding portraits. Greg will reveal his approach to lighting couples that can be used for your wedding images. You will be using different sources of light to create interesting lighting in boring situations and locations.

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PW44 NEW! Off-Camera Flash for Natural Light Photographers

Learn easy setups and the first steps to adding off-camera flash to your natural light portfolio. It doesn't have to be as hard as it looks and it can help you create a natural light look when it's not golden hour and incredible photos in less-than-ideal lighting situations. Learn with Vanessa while she shows you how she eased into using OCF consistently for her natural light style portfolio and gives you tips and tricks to using it quickly and effectively in the field. Then, shoot alongside Vanessa as she demos all she's taught you in applicable scenarios, going more in-depth on how to set up lighting shots, get the exposure, adjust for imperfections, play with coloring and much more. By the end of this photowalk, you'll have the confidence you need to start implementing off-camera flash into your shooting repertoire with ease. You'll learn: how to quickly set up off-camera-flash shots on location; what light modifiers you need to get the look you want (but still be portable); and tips on creating golden hour any time of the day.

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Photographer

Sean Lara Photography

PW47: From Start to Finish: Shoot an Amazing Engagement Session like a Pro

When shooting an engagement session, there is a lot that goes through a photographer’s mind: location, light and posing all while focusing on interacting efficiently with the client to create a positive experience for them. In this Photo Walk, Sean will share his winning formula for capturing an amazing engagement session from start to finish with a real couple. Attendees will learn how to balance creativity with professionalism and walk away with a new ideas on how to make all of their photo sessions rock.

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PC20 NEW! Contribute to Adobe Stock and Add Income to your Revenue Stream

Join Adobe Stock contributor Mat as he shares tips and tricks on how you can add contributing to Adobe Stock to your income stream. Mat will discuss how you can incorporate stock contributions into your portrait and wedding work and how to organically add stock photo opportunities into your everyday life. He’ll also discuss release requirements, intellectual property guidelines and much more. You’ll leave with a much better understanding of how to make stock photography work for you.

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PC21 Google Loves You: The Best SEO Class in Vegas

If you've never attended one of Rob's SEO classes, you're in for a treat. If you've seen him speak before, you'll be welcomed back with ALL-NEW MATERIAL. This year, Rob will provide you with step-by-step instructions on how to develop photography-related content that search engines (and clients) will love. Designed for both beginner and intermediate online marketers, this survey of SEO tactics is incredibly valuable to photographers looking to improve their position on search engine results pages. Don't miss one of the most popular marketing classes at WPPI!

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PC25 NEW! “Illustrative & Creative Storytelling”

In this presentation, Richard will take you through a journey of creativity to awaken the artist in you and give you tools for creative thinking within photography and storytelling. You will be taught strategies to open up your visual imagination, giving you the courage to step “outside the box” and infuse your work with purpose and vision. You will be challenged with live exercises that will give you your very own creative visions. Richard will also cover the secrets to a successful, award-winning image that will give you a set of powerful “tools” to add to your belt for your next awards submissions.

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Photographer

Caroline Tran Photography

PC24 NEW! Pick Up Points: Pose Cues to Keep Inspiration Flowing

Have you ever froze during a shoot, not sure what to have your clients do next? Never freeze again using Caroline Tran's Pick Up Points. Caroline will share her 6 go to "Pick Up Points" - these are 6 posing cues she keeps in her back pocket to get inspiration flowing again. In this course, you will learn Caroline's system of using the 6 Pick Up Points of posing to: - Keep inspiration flowing so you always know what to do next - Never miss any key poses again - Direct your clients to do what you need them to do - Get genuine emotions and moments from your clients.

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PC26: Speed Light Your Reception!

There’s more to reception lighting than bouncing that flash. During this Platform Class, learn practical and consistent ways to light up your dance floors, cake cuttings and toasts.

During a live demonstration, JVS will show you how he lights all aspects of the reception. He will show on-screen diagrams and then teach you exactly how to set up your lights for crisp, colorful and clean reception photography.

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PC23 NEW! The Art of Stylized Portraiture

Treat your subjects like a work of art! Develop concepts, add styling, and create one-of-a-kind imagery. You'll learn concept development, mood boards, and shoot flow for stylized portraiture. Portrait and Fashion photographer Lindsay Adler will share her favorite techniques for styling on a budget and making stylized imagery without breaking the bank.

Johnson Wee Photography

SE1 Master Photographer Challenge

It’s back! In this extremely exciting event, master photographers specializing in different genres will be challenged like never before. Roberto Valenzuela, Susan Stripling, Johnson Wee and Rocco Ancora will each have 10 minutes to turn the ordinary into the extraordinary by photographing tethered on stage with the same model, equipment, props and location. You’ll be mesmerized as each photographer interprets the same scene to create a unique portrait with no prior preparation. Hosted by Jerry Ghionis, this event is not to be missed!

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Animoto

PC28 NEW! Inspiration, Trends, and Best Practices for Marketing Videos on Social

Visually engaging content reigns supreme on social media, and video creates engagement at a speed that makes photos look like they’re standing still. Marketing your photography with video can be overwhelming, but this class aims to change that! Jason will cut to the chase and share key video marketing strategies that professional photographers swear by for major social media platforms, as well as offering insights and inspiration for creating a video that will make people stop scrolling and start watching.

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PC30 NEW! The Inner Art of Portraiture

Join celebrated photographer and best-selling author Chris to learn how to develop your own style and take your portraiture to the next level. In this session, Chris will show you practical and actionable steps to improve your photographs; advice on how to develop your own style; how to use different types of natural light to capture the best shot; how to connect with your subjects and draw out their best, even if you don’t know them; and quick tips and guidelines for making photos even better in Lightroom CC and Lightroom Classic.

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PC32 NEW! The Top 5 Proven Techniques For Consistently Great Shoots - and Amazing Sales

In this info-packed program, Nikon Ambassador Tamara Lackey takes the guesswork out of which techniques have been proven to work time and again, where sessions are not just FUN to experience but also consistently boost word-of-mouth referrals - and produce amazing sales. Throughout this high-energy program, Tamara will show examples of each tried and true technique, sharing ideas for gear, lighting, posing and interaction styles, as well as new videos that showcase each technique in action.

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Shamelessly Feminine

PC33 NEW! Light: The Ultimate Storyteller

Photography is nothing without light. Light flatters, sculpts and makes impactful images. In this class, Jen will share how she uses light to make every woman look amazing and help their stories come to life. You’ll learn how Jen chooses which light she uses and why, as well as how to use both one and two light setups to sculpt the body. You’ll also see real-life examples and behind-the-scenes images of Jen shooting while she explains the different modifiers she’s using, where she places the lights and how she uses it all together to tell a story. Jen will also show live examples of quick and easy lighting setups that are perfect for any portraits.

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PC29 NEW! The Real Magic Behind Highly Lucrative Wedding Photography

Author and photographer Roberto will go over in detail what it takes to really propel yourself to a new and lucrative level of wedding photography. What does it really take? How do you break that glass ceiling to live comfortably as a wedding photographer and get people to finally stop bargaining with you? What turns prospective clients from "wanting to hire you" to "NEEDING to hire you"? This will be a brand-new platform class never taught before by Roberto based on his new book Wedding Storyteller Vol. 2. Come join the fun, and leave with the knowledge to know what it takes to make it, and make it big!

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Michael Anthony Photography

In a crowded market, you need to stand out. In this course, I am going to show you how to use lighting, posing, composition, and emotion to tell stories about your client in a cinematic style. By the end of the course, I will give you the tools to capture your clients' personality in a way that will help you stand out from your competition. Also, I am going to show you how to use the engagement sessions you already include in your wedding collections to earn an extra $1000 to $2000 per job.

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Canon U.S.A.

PC27 NEW! Power of Print

Join Pete as he gives you all the tools you need to create a successful business model for printing in your photography business. He will cover the technical aspects of understanding ICC profiles, calibration and using the right file types for printing, the artistic elements of selecting the right paper for your image, prepping your image for printing and finding unique ways to bring additional income into your studio through printing your own work. This program will answer and simplify many of the questions you have about printing your own work and excite you about the future potential of your business.

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PDN

Rebecca Yale

Photographer

Caroline Tran Photography

K2N Clothing

Brandi Potter Photography

RS03 Rangefinder Rise and Shine

8:00 AM - 9:15 AM

NEW! Social Media Madness

Rangefinder 30 Rising Stars discuss how they make social media work for them. Find out how they’ve built their big followings, remained consistent, understood their audience, managed their time wisely and figured out the do’s and don’ts to posting. With Maddie Mae of Adventure Instead, Erich McVey, Brandi Potter, Caroline Tran and Rebecca Yale, Moderated by Rangefinder Senior Technology Editor Greg Scoblete

9:15 AM - 10:30 AM

NEW! Right in Front of Your Eyes

Sit back as Mitch Colagrossi builds their signature look live, showing you how to layer in a look across a variety of lighting scenarios and subjects for a fully cohesive visual style.

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Johnson Wee Photography

PW49 NEW! Small Lights, Big Punch

WPPI Double Master Johnson Wee will bring you on an adventurous photo walk, making use of small lights, demonstrating how to easily manipulate them not only in indoor situations, but also tough outdoor locations. Follow his simple guides and have more clear understanding of how to master the use of small lights.

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Photographer

Sean Lara Photography

PW50: Amazing Light on an Amazing Budget

Not everyone has the budget to spend thousands of dollars on lighting equipment. Especially for new photographers emerging in the industry, it’s challenging to turn a profit if one is concerned about always spending money on equipment. In this hands-on Photo Walk, photographer Sean Lara will show participants how to get amazing light out of inexpensive speed lights, equipment and modifiers. You will: Learn about the variety of flash units and modifiers available to budget-minded photographers, Capture photos of an “engaged couple” using a variety of lighting skills, Give participants the opportunity to test and familiarize themselves with lighting equipment and practice the techniques discussed in the class, Learn how to use flash to compliment and underexpose ambient lighting.

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Photopek

PW54 NEW! Off-Camera Flash Techniques

Using an off-camera flash can be intimidating, especially when you’re photographing someone’s special day! This class will help you overcome your fears and have you using off-camera flash with ease. Third-generation wedding photographer and former WPPI judge Nik will teach you how to pose your subjects to best light them, how to use an off-camera flash (and why you should!) and the best lights to use on location.

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Blume Photography Studios LLC

Blume Photography Studios LLC

PW56 From Posed to Playful

If awkward posing or unpolished direction is an obstacle to your photo shoots, sign up for Posed to Playful right now! Phillip and Eileen Blume's playful prompts and techniques have been adopted by thousands of photographers. As a bonus, the authentic emotion they add to portraits naturally results in incredible customer reviews and sales. Interact with the Blumes during this popular photo walk and "don't be a poser”!

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PW52 NEW! Video Shooting Techniques for Maximum Impact

In this video walk, Garrette and Amber will show you how they go from conceptualizing to executing a visual story. They will instruct you on how they use composition, lighting, compelling camera angles, focal lengths and support gear in real-world, run-and-gun scenarios.

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PW51: Environmental Portraits and Weddings

Join celebrity wedding and portrait photographers Charles and Jennifer Maring on a creative photo-walk where they will teach you to embrace the unknown and take control of the moment. Learn how to use natural, incandescent, and strobe lighting effectively to create imaginative and glamorous environmental portraits and wedding photographs. Enjoy live lighting and posing demonstrations in a variety of creative locations as the Maring’s share the thought process and techniques that go into each photograph they create. Make sure to bring your cameras as this will be hands on allowing students to capture new creative imagery that will help their portfolio shine.

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Owner

Cutting Edge Photography

PW53 Crush Your Next Senior Session

Join David Hakamaki on an amazing photo walk as he shows you how to photograph a senior session that will up your game. David is nationally recognized for his stunning work with seniors, including creative lighting, posing and location selection. Bring your camera and inspiration as you take your senior model through a session and get some great portfolio images that will attract the next round of seniors to your studio. Learn posing that both parents and teens will be amazed by, as well as how to set them up for buying during the session. If you are a senior portrait photographer, you will not want to miss this. Very limited space, so sign up and be ready to shoot hot and fast.

Sponsored by

Speaker

FSTOPPERS.COM

PW55: Getting Creative with Light

Light is all around us, but sometimes it's hard to see the best way to use that light. Other times, we need to add our own light to make the best of a situation. In this class we will explore the various options we have to shoot a location and see how we can maximize the creative potential.

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MC31 NEW! Killing It with Five-Figure Portrait Sales

Would your client be able to spend $10,000, $50,000 or even $100,000 in your studio in a single transaction? The $10,000+ sales are out there, but you're not going to reach that if your selling space and systems don't facilitate it. In this master class, you will learn how to strategically maximize the profitability of your studio, which includes five small changes to implement right away that will instantly boost your sales. Tavis and Amy will give you real-life examples of in-person sales, showing you how to set your studio up to attract a higher-end clientele and begin to reach sales numbers you never thought were possible.

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MC33 SEO Copywriting: Skills, Strategies & Secrets

Do you wish you could write better content for your website? In this master class, Rob Greer will show you how to create better content for both visitors and search engines. He'll teach you to naturally integrate the latest SEO techniques into your content strategy and show you simpler and easier ways to spend less time creating blog posts. Even if you hate writing, you'll find this fun class changing the way you think about adding words to your website. In addition to a survey of blog writing techniques, Rob will teach you how to develop and refine your personal bio to best connect with clients. He'll also show you how to research the best keywords for your market, how to integrate them with your copy and how to keep your content readable and not spammy. Additionally, you'll be encouraged to participate in hands-on exercises. These exercises will allow you to leave the class with roughly developed content that you can easily refine and quickly add to your website when you return to your studio. As a bonus, registered attendees will be asked to submit their websites to be considered for a live, in-class critique. During the critique portion of the class, Rob will revise existing content on the websites and explain step-by-step his process.

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MC34 The Power of Personal Projects

In a world saturated by image making we are often challenged as photographers and business people to find individuality, purpose and direction.
Personal Projects have the power help us discover not only our true potential, but also what it is that brings out the best of who we are as image makers,
and where we can create the greatest difference. Join AIPP Grand Master Tony Hewitt as he shares his experience and learnings from some of his most
successful personal projects, including fulfilling a lifelong dream that resulted in one of the biggest photographic projects ever undertaken in Australia.

Learn how to :

Harness the power of Personal Projects to elevate your profile
Realize the Value of Personal Projects to your career and growth as a photographer
Discover how Personal Projects can play a key role in long term success in the industry
Develop your own plan going forward for short or long term Personal Project goals

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Photolux Commercial Studio

MC32 NEW! A Pinch of Salt: The Key Ingredients to Food Photography

Food photography is one of the most popular styles of commercial photography around, owing in part to the rise of social media and the Food Network. Never before has so much importance been put on the culture surrounding what goes into our stomachs. Join Christian for a tasty look into what it takes to create an enticing series of images that will tease the viewers’ taste buds and wow your client. Christian will share his knowledge from 20+ years as a food photographer, and his skills and experience working with some of the best food and prop stylists will help you become or refine your skills as a food photographer. You’ll learn about the gear required, the lighting, the styles and the environment of a food shoot.

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MC36 NEW! Video Upsells: How to Double Your Sales Overnight

Struggling to find clients to jump over the next big price point? Maybe the problem isn't your quality of work or even your skill as a salesperson. Maybe the problem lies in your system. In this class, Jordan teaches how he regularly turns would be $5,000 wedding clients into $10,000+ clients through his proven sales systems without turning away couples who would run for the hills at a five-figure quote. If you want to learn how to make more money working fewer weddings, this is the class for you!

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PW57 NEW! How to Combat Photographing in Full Sun

As wedding portrait photographers working out on location 99% of the time, it is important that we master how to control the most important ingredient of the image-making process: light. On this photo walk, Rocco will share with you how to handle harsh lighting situations and instil some confidence when working with less-than-ideal lighting conditions.

Sponsored by

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PW58: Minimal Bridal Portraits with Maximal Results

Learn how make elegant, intimate bridal portraits using available light with photographer Bud Johnson, perfect for modern, minimalist-inspired wedding shoots. A model will be on-site for this intensive portrait workshop. A selection of lenses and cameras, including the Leica SL, CL, and M10 will be available to loan. All loans are complimentary and offered on a first-come, first-served basis. A valid photo ID, credit card and SD care required to participate.

Sponsored by

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PW60: Photographing the HIP HOP DANCER

Join us as we photograph the art of Hip Hop and Break Dancing on the Vegas Strip with an authentic Hip Hop Dancer. Learn how to capture the dancer in their element as well as pose for some dramatic shots that make for some very cool photos!

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Jasmine Norris Photography

MC38 NEW! How To Get Published and Stand Out In Your Market

Have you been dying to get your photography featured in a wedding magazine or blog? Do you not know where to start or how to actually get your work noticed? Have you been discouraged by getting denied in the past? With over 100 publications, Jasmine is here to explain the exact steps that you need to take to get your work noticed. Learn how to curate your wedding submission so it is exactly what editors are looking for, the do's and don'ts of the submission process, why submitting can help elevate your photography business to the next level and how to fit the submission process seamlessly into your workflow. Walk away from this presentation armed with the knowledge needed to get your next wedding published.

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MC39 NEW! Let there be Light!

Light. It’s at the very core of what we do. It’s where photography begins and ends. Join Nikon Ambassador, two-time WPPI Grand Award winner and WPPI Lifetime Achievement Award recipient Cliff as he puts you through a crash course on lighting that you’ll be able to apply immediately. From natural-light sources and continuous light to speedlight and light painting, Cliff will empower you with the why, when and how he incorporates various lighting techniques into his imagery with his simple, straightforward and irreverent teaching style. Discover how to create texture, dimension and mood with your lighting and raise your level of work, no matter what your photographic genre might be. Light is a universal language. You’ll leave this class speaking it more fluently.

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MC42 NEW! Making Something From Nothing: How to Use What's Around You to Make the Best of Any Lighting Situation

Have you ever been on a job where your clients loved a particular area that would typically be thought of as "impossible" to shoot? A beautiful background, but awful light? A dark space the client insists you use? A bright space with perfect lighting, but a background with absolutely zero interest? Let Will show you how he plays with light and shadow and finds new and interesting ways to use common or boring areas to give them new life! In this master class, Will is going to test your knowledge and challenge you to find new and exciting ways to enhance your most basic shots, all in camera! He will show you how he uses what he has (modifiers, cell phone, reflections, natural light and more) to get the shot. You will hear some lecture and do some shooting too! He will show you the importance of getting the shots IN CAMERA, and give basic skills/tools to do more in camera and less in post-production.

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MC40 NEW! Capturing Authentic Portraits of People You Don't Know

What makes a portrait memorable is how it connects with us in a genuine and authentic way. The best portraits often showcase people expressing their vulnerability and true self. And it's relatively easy to do this when photographing family and friends. But how do we do this with people we don't know? How do we quickly connect, direct and create meaningful photographs of strangers? In this master class session we will look at how to evoke and capture authentic emotion by establishing a genuine rapport with the subject. In this class, you'll learn: how to confidently approach a stranger and convince them to participate in a shoot; how to connect with and pose your subjects naturally; which lenses, camera settings and light considerations to keep in mind during a shoot; how to work with natural and available light to create stunning results.

Speaker

Rebecca Yale

MC37 NEW! Flat Lay Styling for Wedding Day Details

Do you struggle with your flat lay compositions—sometimes nailing them and loving your image and sometimes feeling lost and unsure what to do and not knowing why you don't love your image? Rebecca is looking to completely change that! This course will not only teach you how to make better flat lays and help you get published, it will change the way you think and see on an intrinsic level so you can compose any frame with ease! In this course, Rebecca goes over 10 rules of composition that introduces compositional theories you can use to make any image stronger, and here she applies them specifically to flat lays so you can make stronger, more dynamic imagery with ease no matter the situation! The course combines a lecture on composition, balance, color, flow and movement and then gives students the opportunity to hands-on style an invitation suite with feedback from Rebecca.

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Phillipvn Photography

MC43 NEW! Passive Income 101: How to Earn Your First 1k on the Side

Phillip and Katie will share the secrets to their success selling glass photo boxes with their e-commerce company La Rousse. They went from nothing to about a quarter million dollars in sales in two years with nearly zero dollars in advertising. They’re paying themselves more than $1,000 per month while spending just a couple hours a week on the business. It's almost completely automated now! They will share how to generate new money-making ideas, how to research products online and how to use Shopify, what they say is the best e-commerce platform currently on the market.

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MC45 NEW! Create the Ultimate Client Experience and Increase Sales

Do you LOVE photography but are struggling to run a business? Do you want your photography business to succeed, make more than enough money to make this your full-time job and really bring your clients such an AMAZING experience that they want to shout it out from the rooftops? Then this master class is for YOU! Mark will show you tangible steps to take, specific to YOUR business, that will change everything for you in an incredibly positive way. Topics covered include: environment, price and products, phone calls, photography, marketing, systems/workflow and client rapport. You'll leave with a benchmark of your current client experience in each area of your business, an action list with a minimum of 24 items that you can start implementing immediately and expert knowledge from a successful studio business owner and photography business coach. Get ready to increase your sales and turn your current client experience into the Ultimate Client Experience!

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MC47 NEW! How I Generated 285 Leads & Booked 21 New Clients In Five Days for an Ad Spend of Just $106.51

In this master class, Easton will show you his top three secrets for creating successful Facebook ads. He has spent over $25K on Facebook ad campaigns in the past two years and has made all of the mistakes for you already, so you can skip all that aggravation! He will be showing you the same strategies he uses to coach industry leaders like Zach & Jody Photography. See the exact process Easton uses to run successful Facebook ads. See real results from photographers Easton has worked with. See the tools Easton uses as a key part of his Facebook marketing system. See the secret tool he uses to target his exact ideal client via Facebook ads. Easton will show you how his system works for booking weddings, boudoir, families, seniors and so much more! You can even take these strategies and implement them right away! (Includes Demo)

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MC46 NEW! How to Shoot Creative Portraits with ANY Single Light

If you would like to see a dynamic lighting demonstration that will help you to use your lights differently and even create your own unique lighting sources, then this class is for you. James will demonstrate inventive and creative portraits with interesting solutions to many lighting conundrums. The techniques in this class can be widely implemented to enhance any portraiture, including corporate headshots, seniors portraits, family photography, newborn photography and even creative projects. Known for his fast-paced delivery and high energy, James will leave you buzzing with fresh ideas, including a useful tool for mini sessions: how to shoot four looks in one minute with one light.

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MC44 NEW! Fine-Art Digital Printmaking: Why and How

Performed by two recognized experts in their respective fields, this master class addresses the most important but rarely discussed product of being a true photographic artist—the final print. Cheryl Kelleher Walsh—winner of over 60 WPPI Print and Image Competition Awards, leading underwater fine-art portrait photographer and successful portrait business owner—will discuss why creating her own fine-art prints has contributed to her growth as a photographic artist and taken her business to the next level. She will share the powerful impact she has experienced by feeling like a "complete artist," coming full circle from inception of idea, execution of concept and mastery in editing to completion of a tangible, final physical, self-created fine-art print. She will present her art as a context for helping you understand why printing one's own work is such an integral part of being a successful and fulfilled artist. Eric Joseph, recognized expert in professional digital printing, will present the secrets of digital printmaking, providing you with a sense of confidence, truly useful technical knowledge and the pathway to making you a better artist. Bring a flash/hard drive with a few images that represent your work. Eric will print your images on a variety of papers, allowing you to experience the magic of seeing and feeling your own work as it was meant to be printed. Cheryl will advocate for the art and Eric will clearly convey the science. This could be the most important master class you ever attend!

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MC48 NEW! Surefire Steps to Crafting an Effective Storytelling Image

Do you have stories you want to tell and things you want to say, but you're not quite sure how to translate those stories into compelling conceptual imagery? In this master class, Kris will give you tools you can use to spark your creativity and summon those stories you have inside. You'll learn how planning and pre-visualization can set your shoot up for success. You'll also come away with some tips to refine your composition and ensure your message lands just the way you want. During the session, Kris will demonstrate some of these techniques by deconstructing some of his illustrative work, showing the step-by-step evolution from concept to finished product and how each image is the product of specific choices.

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Follow Tracie through Vegas as she shows how simplicity and portability allow the creation of incredible imagery. Tracie will be utilizing the reliable Olympus OM-D cameras and lenses along with Profoto’s B10 strobes to show the ultimate compact creative solution.

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PW64 Resort-style Environmental Portraiture

On this photowalk, you will get to combine incredible Las Vegas resort locations with a professional model and tons location lighting advice from Erik, an NYC assignment photographer. Erik will introduce you to various pieces of natural lighting equipment to help you tame bright sunlight while adding that extra pop to your outdoors portraits. You'll learn the trick to finessing the best possible light out of your reflectors, how to diffuse and redirect harsh direct sunlight, how to shape your stories through lens selection and how to compose photos when on location. You'll then explore the grounds of the resort to find the perfect shooting location. Erik will explain the thought process behind selecting each location and, with the help of a model, you'll get to jump in and photograph too! You'll leave this photowalk inspired to get outside and shoot more often, with all tips and tricks to knock that next shoot out of the park.

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Johnson Wee Photography

PW65: NEW! Big Strobes + Small Flash: How to Make it Work

This photo walk focuses on mastering the use of strobes and small flash. Johnson will show different ways to use these two creatively and show the advantages of various modifiers and gels to achieve his masterpieces by using single strobe, as well as techniques of creating with multiple light sources!

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Tiffen

PW66: Using continuous lighting for weddings and portraits

Celebrity Wedding Photographer Brian Marcus teaches you the benefits of using continuous LED lighting for weddings and portraits. The photo walk will cover the best time to use continuous LED lights, how to get the shot quickly and teaches you how to create more dramatic portraits.

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Kemmetmueller

PW61: Experience Shooting Mirrorless Cameras

The newest movement in digital photography is the move towards mirrorless cameras. Come and see why Matthew the Body Kemmetmueller left the comfort of shooting DSLR to move his entire studio and staff to this new technology. For this class you will get work with the latest Sony cameras and lenses. There will be both the Sony A7III and A7RIII's to try and well will experiment in video, stills, flash and constant lighting. All you need to bring an SD card and I will take care of the rest!

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PW62: Dynamic Location Headshots

Learn to modify available light to get great business or talent headshots with dynamic lighting, in urban or corporate/city locations. Choosing the right background, depth of field and angle of light is key for flattery and impact. Learn when to use off camera flash or LED lights for fill or kickers, and how to use reflectors, scrims, and black panels to get a professional corporate headshot look in many different locations and light scenarios. Optional bonus: Hands-On Experience~ Bring a camera (and wear a professional looking shirt or jacket) and attendees will get to photograph each other for hands-on practice.

Sponsored by

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Focus Designs Inc.

PW67 The Rain Shoot

Join Daniel Woods for both a hands on class on differentiating your work in a crowded market place, and a practical example at the Rain Shoot. Meet at 4:00 pm on 02/28 for the PW67 indoor presentation, then join the optional real-world demonstration of the Rain Shoot outdoors at the Mandalay Bay swim pool, where you’ll be able to watch and put to practice what you’ve learned, as well as helping build your portfolio. Models and lighting will be provided at the Rain Shoot.

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PC35 NEW! The Business Side of Branding: This is YOUR Playground

The feel of your brand goes beyond your logo, sexy color toning and fretted-over fonts—it has much more to do with your email tone, workflow and boundaries. From that first inquiry to the final delivery, the client is playing on your playground, not you on theirs. Keep clients happy by establishing a clear framework for how your business operates and how your clients fit within it and all sides win. In this class, you’ll learn how to set up a complete workflow that will make clients happier and leave you more in control of your business.

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Blume Photography Studios LLC

Blume Photography Studios LLC

PC37: Solving the Digital Negatives Dilemma

Do digital negatives hurt your business? If you're frustrated by clients who just want digitals, low print sales, sharing without permission, and poor referrals, this class will change your life! Yes, a battle rages between Shoot ‘n Sharers and Capture ‘n Keepers, but don't let their noise drown out a far better strategy! It's time to learn a simpler, more profitable system with The Blumes, inspiring TEDx speakers and industry leaders who help photographers succeed in some of America's worst markets. First, they'll take you on their journey from shoot-and-burn startups to learning the secrets of print and digital sales. Finally, they'll help you develop your own balance of print and digital delivery that dramatically expands your sales and rave client reviews. Prepare to turn your “negatives” into a positive!

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PC38 NEW! Reach More Couples, Book More Clients: Social Media Marketing For Wedding Videographers & Photographers

In this session, Rachel, the founder of Love Stories TV (the first and only platform for wedding videos) and former head of social at Birchbox, will provide easy-to-follow tips and tricks for using social media to reach more people and book more business. She'll discuss tactics like tagging, vertical video, leveraging social on your website and more!

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PC34 NEW! Luxury Wedding & Wedding Planners - The Real World

Insight to the world of high end luxury weddings and working with wedding planners in real world terms. Too often have we hear mis-truths and assumptions about working in this space. Ryan’s goal is to give you a road map to this market, guidelines to follow & un-cover who you are and why you do what you do!
Everything starts with WHY. If you can find your “why” - The “what” & “how” will follow.

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PC39 NEW! Wedding Photography that Stands Out From the Crowd

Innovate, elevate, differentiate or give it all away. On an average, 52 million photos are uploaded to Instagram each day—how will you stand out? In this thought-provoking talk, Marcus—one of Australia’s most awarded and internationally recognized wedding and portrait photographers—will challenge you to distinguish yourself as a photographer using your smartphone. In this seminar, he will share the simple and practical philosophies that have shaped his art and helped his photography business stand out from the crowd. Marcus will guide you through how to navigate the hurdles to keep doing what you love, how to share your voice with the world and, most importantly, attract like-minded clients that are willing to pay for your services.

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PC36 NEW! From Studio to Wedding

Studio lighting and lighting a wedding are super different, right? Wrong! The techniques Susan uses in the studio are the same techniques she uses to cover a wedding day. From strobes to speedlights, video lights to reflectors, the tools are universal and the principles are the same. In this comprehensive class, Susan will take you through simple studio setups for lighting and show how they translate to weddings. Portraits, family formal images, toasts, first dances—they will all be easier after this class. Bonus: You’ll be able to take your studio lighting game up as well!

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PC40 NEW! Lifestyle Newborn Photography Made Easy

Lifestyle newborn photography has gained a lot of popularity in the industry. In order to execute an on-location lifestyle newborn session safely, you must have a routine, posing and guiding skills and the ability to troubleshoot tricky situations like low light, fussy babies, difficult siblings and more. Elena will teach you how to prepare yourself and your clients, how to execute a baby-led session, easy lifestyle posing and more! You will leave this class with the skills you need to execute a lifestyle newborn session right away.

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Powerful Portraits: An intimate look at humanity and leadership with Platon Antoniou

​A gifted communicator and storyteller, portrait photographer Platon shares his experience photographing an eclectic mix of world leaders, celebrities, our men and women in the military, members of the civil rights movement and human rights champions. He takes his audience on a roller coaster of emotions—from laughter to tears—with the most poignant and mesmerizing stories behind the photos. He answers the question, “Who is this person?” His presentation includes highlights from his book, Power, chronicling over 100 Heads of State including Barack Obama, George W. Bush, Tony Blair, and more. He also shares the storiesfrom his photo essays on the U.S. military, civil rights movement, his work with Human Rights Watch which includes the leaders of the Egyptian revolution, his photo for TIME of Aung San Suu Kyi and, most recently, photographing Edward Snowdenin Moscow for his exclusive interview with Wired magazine. His presentation promises to leave your audience wanting more from this master of his craft.

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PW73 NEW! Creating Something Out of Nothing

Learn to work in visually boring environments as Rocco shares his secrets on mastering light and focal lengths to make the most of ANY situation. On this photo walk, you will learn how to create interesting light using flash, modifiers and continuous light sources and explore the relationship between light, focal length and background.

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PW75: NEW! Speedlights: How to Get the Most Bang for Your Buck

Have a destination shoot? A job with multiple locations? No need to lug all your big, heavy gear. Let Will show you how to make the most of speedlights, modifiers and some "found objects" to get the most out of your shoots—whether they’re portraits, headshots, candids or on-location—and still get clean, sharp, well-lit images.

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Capturing Beauty Photography

PW76: Grow Your Confidence in Capturing the Beauty of Motherhood!

Cynthia will teach you how to capture pregnant woman in their best form while embracing their new curvy bodies. In this photo walk, Cynthia will show you how to master 5 maternity poses in any scenery for any body type. She will have maternity models posing in Belle Threads newest Maternity Gowns and will share techniques for tricky outdoor situations, the importance of attention to details and shooting different angles to help you grow your confidence while shooting maternity portraits. This is for beginner to intermediate photographers looking to expand their photography portfolio.

Sponsored by

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PW77 Underwater Photography

Join Carla Durante and discover the magic of underwater photography for fashion, weddings, and portrait photography. Meet at 10:30 am on 3/1 at PW77 for the theory portion of the presentation, including equipment, gear, composition, lighting, wardrobe, makeup, etc. Then join a hands-on underwater photo shoot with models and an opportunity to try it yourself at a nearby private pool.

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Owner

Cutting Edge Photography

PW78 NEW! Crush Your Next Senior Session

Join David Hakamaki on an amazing photo walk as he shows you how to photograph a senior session that will up your game. David is nationally recognized for his stunning work with seniors, including creative lighting, posing and location selection. Bring your camera and inspiration as you take your senior model through a session and get some great portfolio images that will attract the next round of seniors to your studio. Learn posing that both parents and teens will be amazed by, as well as how to set them up for buying during the session. If you are a senior portrait photographer, you will not want to miss this. Very limited space, so sign up and be ready to shoot hot and fast.

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MC49 NEW! The Business of Headshots

Join one of the foremost headshot photographers in the industry as he shares the secrets of how he and his wife and partner, Julie, have created a thriving photography business by standing in the shallow end of the pool and working an underserved market. Learn marketing and pricing strategies as well as some of the techniques Gary uses to create his signature images. From beginner to expert, this program will educate, entertain and equip every attendee to take advantage of this exploding market in professional photography.

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MC52 NEW! Streamline Your Way to Success: The Key Ingredients to Running a Profitable Business

Taking great photos is not enough for you to be successful in the photography business. You need to have the marketing skills to make sure you stand out in this crowded field. Jeff, a successful and world-renowned photographer, is going to share his tips to ensure that your photography business earns you the money you deserve. Jeff will teach you how to market your business, with many ideas costing nothing but street smarts and know-how. He also will help you avoid some of the common mistakes that photo business owners traditionally make, and help guide you to a more fun and profitable life in photography.

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MC51 One light Studio Portraiture

Over the years, Peter has had the privilege to mentor many professional photographers. But the one thing that most seem to have a problem with is studio lighting. Setting up two lights on each side of a subject renders your portraits looking flat and lifeless, but it doesn’t have to be this way. Join Peter as he demonstrates how just one light in your studio will render your subjects full of depth and life!

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Ron Wyatt Photography

MC54 NEW! How to Capture Stunning Dance and Performance Images On and Off the Stage

If you want to really up your game when it comes to photographing actors, dancers and other performers on and off the stage (whether at a preschool or Carnegie Hall), this is a class you won't want to miss. Ron Wyatt, international photo tour leader and two-time Olympic Games photographer, will cover a wide range of topics as he displays his inspiring work from two recent U.S. tours with the Moscow Ballet. During this program, these and other topics will be covered: how to prepare for a shoot, including what camera and lenses to consider; what settings and focal lengths to use for your DSLR or mirrorless cameras and lenses to help ensure sharp and striking photographs; how to anticipate action and capture "decisive moments" with the help of continuous (burst) shooting; a description of "back button focus" and why it can make a huge difference in your photography; and how to take portraits offstage, with both on- and off-camera lighting.

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MC50 NEW! Bridal Show Secrets: How We Closed 70k From One Show!

Bridal shows aren't dead. We have just been doing them wrong. In this case study, Ben will show you exactly how he closed $70,000 in new sales from one show. You will learn: the seven rules you MUST follow in order to rock your next bridal show (and not waste your money); how to design your booth to stand out from other photographers and get results; how to build a massive crowd around your booth (and steal the show); learn Ben’s exact, proven scripts that you can copy/paste into your own business; and the follow-up sequence you must implement AFTER the show that will seal the deal.

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Are you afraid of making your own competition prints? Are you paying too much for others to do it for you? Prints made by Yaneck through WASIO Master Print won numerous WPPI awards in 2018. In this class, Yaneck will share his approach to final editing and printing so you can create your own WPPI competition prints. In this class you will learn: how to edit your files to be ready for printing; all the final editing steps needed before making the print; how to select the printer that will be the most cost-efficient and the most reliable; how to select the right paper for your photos; how to matte and mount photos and get them ready for WPPI competition. Yaneck will demo all the editing steps and then we will be making prints, comparing them to see how editing and paper choice affect the results. We will finish the class matting some of the photos. Submit your photos before the class and they may get selected as sample prints.

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