Over the years, I have sold and bought clothes for my girls at Rhea Lana of Northwest Arkansas. Let me just say, I'm a huge Rhea Lana fan. I shopped the fall sale last year and found all kinds of darling boutique clothes for amazing prices! I...

Feb 26, 2015

Ever since I was a little girl, I looked forward to the day where I would be a mommy and have my own little girl to dress up and play with. Now that I am in that phase of my life, let me tell you...it is FUN!

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Feb 23, 2015

Making things – drawing, painting, playing with clay – is important for kids. Arts and crafts develop motor and critical thinking skills, patience, creativity and problem solving. Depending on the project they can also give you a few moments’...

My name is Rhea Lana Riner. I began this sale in 1997 with 11 consignors and 3 racks of clothes in my living room. I wrote all the tags by hand and even rewashed and ironed many of the clothes! After my very first event, my dear husband rescued me. He had incredible vision and suggested that we computerize our event. I told him he was nuts! You see, at that time, most moms did not even know what emailing or surfing the web meant. But we gave it a shot and built a barcoding system and data entry system. We've gradually trained moms over the past 13 years and we've continued to develop and perfect our software systems and our operational systems. Who would have known that we were ahead of our time and we were the FIRST web based computerized children's consignment event in the country?

Over the past 8 years, our company has experienced exponential growth. While our Conway event continued to grow, we decided to add an additional event in Little Rock in 2004. Folks in Northwest Arkansas, home of the Arkansas Razorbacks, were asking for an event, so we added that one in 2006. All three events are extremely popular with almost 1,000 Consignors each and thousands of shoppers, while providing a wonderful service in their communities.