Breaking from tradition, the logo for the big game in 2016 won't include Roman numerals, the first time since Super Bowl V in 1971.

The NFL released the logo on Wednesday afternoon.

It's a one-time break, though, Jaime Weston, the league's vice president of brand and creative, told ESPN. The "L" doesn't work visually.

"When we developed the Super Bowl XL logo, that was the first time we looked at the letter 'L,'" Weston said. "Up until that point, we had only worked with X's, V's and I's. And, at that moment, that's when we started to wonder what will happen when we get to 50?"

ESPN reported that Weston and her team had been working on the Super Bowl logo for more than a year and selected the final design after 73 versions.