New PrEP Ads Try Their Hand At Diversity

We'll have to give them credit for attempting to be diverse in their adverstising. Queer persons of color shouldn't have such a hard time finding images of themselves. In an interview with Queerty, Gilead's Ryan McKeel said that was the point.

“The imagery is intended to be inclusive of our key audiences and to communicate, playfully, the idea of aspiring to have a healthy sexual relationship. Young Black and Latino men, as well as trans women, are among the populations we are trying to reach, as HIV disproportionately impacts these communities,”