Jenova Chen has been playing video games for 20 years, and he's desperate to see something new: right now, he says, most games focus on stimulating players by inciting aggression. "I want to expand what a video game can be," he says. So as a graduate student in interactive media at the University of Southern California, Chen looked to psychologis­t Mihály C­sikszentmihályi's theory of "flow," which identifies a state of focus that people find enjoyable and fulfilling. Chen uses the theory's principles to design games that offer just enough challenge--not so little that players become bored, not so much that they become anxious.

Chen's first effort was FlOw, a Web-based "Zen game" in which players control a sea creature that swims, eats, and evolves. After graduating in 2006, Chen cofounded Thatgamecompany to continue his work. The company released a PlayStation 3 version of FlOw in 2007; it has become one of the most downloaded games on the PlayStation Network. The next game, Flower, will be released later this year. By going with the flow, Chen may help video games reach a whole new audience. --Erica Naone

FOREVER BRUCE LEE

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Great Minds Have Similar Thoughts

Champions aren't made in gyms, champions are made from something they have deep inside them - a desire, a dream, a vision. They have to have last-minute stamina, they have to be a little faster, they have to have the skill and the will. But the will must be stronger than the skill.-Muhammad AliI'll be more enthusiastic about encouraging thinking outside the box when there's evidence of any thinking going on inside it.- Terry PratchettNot to be absolutely certain is, I think, one of the essential things in rationality.- Bertrand RussellWhat we think, or what we know, or what we believe is, in the end, of little consequence. The only consequence is what we do.Sometimes what's right isn't as important as what's profitable.- Trey Parker and Matt StoneThere are only two kinds of people who are really fascinating: people who know absolutely everything, and people who know absolutely nothing.- Oscar WildeSometimes I lie awake at night, and I ask, "Where have I gone wrong?"/ Then a voice says to me, "This is going to take more than one night."- Charles M. SchulzThere is nothing worse than aggressive stupidity.- Johann Wolfgang von GoetheThe significance of man is that he is insignificant and is aware of it.- Carl BeckerA lie can travel halfway around the world while the truth is putting on its shoes.- Mark Twain"If you know how to spend less than you get, you have the philosopher's stone." So said Benjamin Franklin more than 200 years ago. How much easier it is to be critical than to be correct.- Benjamin DisraeliOf course the game is rigged. Don't let that stop you--if you don't play, you can't win.- Robert HeinleinAbility will never catch up with the demand for it.- Malcolm ForbesNo man remains quite what he was when he recognizes himself.- Thomas MannNo man needs a vacation so much as the man who has just had one.- Elbert HubbardThere is no pleasure in having nothing to do; the fun is in having lots to do and not doing it.- Mary Wilson LittleBooks to the ceiling,/ Books to the sky,/ My pile of books is a mile high./ How I love them! How I need them!/ I'll have a long beard by the time I read them.- Arnold LobelLeif Ostling said in a statement that his comments about Germany had been "interpreted in a way that was not intended."If a man will begin with certainties, he shall end in doubts; but if he will be content to begin with doubts he shall end in certainties.- Sir Francis Bacon"It's not the voting that's democracy, it's the counting."- Tom StoppardElections are won by men and women chiefly because most people vote against somebody rather than for somebody.- Franklin P. AdamsInvention is the mother of necessity.- Thorstein VeblenDon't try to solve serious matters in the middle of the night.- Philip K. Dick