Advertising For Peanuts points to a campaign for IKEA which consists of 14 outdoor mini-stores placed along streets to promote the opening of the Funabashi store in Japan. We wonder how many people crawled into the things and adopted them as their temporary home.

Somebody, Jeremy Abbett according to Whois, went out and created a site that pits the large holding companies (Old Ones) against the independents (Young Guns). Lining up fpr the Old Ones are WPP, Dentsu, Omnicom, Publicis and Interpublic. Stepping on the field for the Young Ones are W+K, CP+B, Naked, Mother and Strawberry Frog. It's a game of strength as the Young Guns hurl media bombs (TV, Print, Net and WOM) at the business-suited Old Guns hoping to eradicate their asses from the world. While it's funny, it's also a pretty clear representation of what's going on in the ad agency world right now.

As it turns out, Jeremy Abbett is a partner at Truth Dare Double Dare, a design studio that probably hopes to eradicate the world of both Young Guns and Old Guns so it can take over all creation of the earth's marketing.

Extreme skating company Roller Warehouse hopes to jump on whats left of the MySpace bandwagon with an interesting promotion. Roller Warehouse's Rid D tells us, "We've created a news ticker that can be pasted within any MySpace page, and are rewarding any MySpacers who use this ticker with a 5% discount on any purchase. We think this is a great buzz-marketing effort, and we've already seen a significant increase in sales since implementing the program." Reviewing any typical MySpace page, it's clear members love their widgets so this Roller Warehouse widget would feel right at home.

Following Ella Blache Paris' draping nude women over chopsticks to promote its "skin good enough to eat," Continental Airlines has placed wraps on chopsticks in New York City Japanese restaurants which read, "Sticking it to the competition." Maybe Continental should hook up with sushi bars that promote their establishments with their food draped over nude models.

The other day, we received our very own, specially packaged bottle of Heineken Premium Light. We promptly did our job by taking a few pictures of the packaging to share with you and then placed the bottle in the fridge for future enjoyment. Well, that future came and we can tell you we liked what came out of that bottle.

In terms of promotion, Heineken Premium Light is getting $50 million thrown at it in the form of a national marketing campaign with simple layouts of a Heineken Premium Light bottle and taglines such as "Succumb to Smooth." There's also an out-of-home component to support the wider distribution of the beer and national television advertising kicks off on April 17.

Unilever's Sure Sport is getting Football (soccer) fans all worked up with a new video clip featuring all manner of wild animals and site that has anything and everything a football fan cold possibly wish for. Spend some time with it.

Advertising Age has a very cool new design. It feels much more contemporary and easier to dive into. It's taken on a wider width as many recent relaunches have. The headlines are easier to read. The redesigned email newsletters look great too. The contents of the print edition will be available to subscribers Sunday night. It's all a welcome change.

Dallas Mavericks owner Mark Cuban says the future of television advertising is in its past. He says bring back the live commercial so the viewer (nor the advertiser) will know what to expect until it happens. Calling them Reality Commercials, Cuban claims implementing such a thing would not be a technical challeng or a creatyive one but it would entail a whole lot more work. He cites a couple of examples which does get the mind thinking. After all, a commercial riffing unexpectedly off what the viewer just watched would be far more interesting and integrated than a canned spot. And, oh, the potential for screw ups....that alone would keep a fair amount of people watching.

Subway has has signed a deal with USC running back Reggie Bush who is featured in the chain's recent commercial which just launched today. The commercial, which we like very much but aren't really sure why, promotes a...wait for it....yes, a blog called SubwayFreshBuzz. The blog launches April 8 and will feature 2-3 daily posts from Reggie (or someone writing for him but let's hope not) offering us his thoughts as he enters his rookie year. There's also chat, videos and other good stuff about Reggie and, of course, promotion of healthy eating habits via Subway's healthy menu. You can view the ad here.