The idea contain 2 abstract organic 3D shapes, the first Circular shape represent the product from the developer; the 2nd large shape on right, represents the role of the company, after digesting potential niche market. It also look like a human face, subtly convey a message of good communication between clients and the company.

Idea 2

This idea contains symbol of directional upward elements (3 ladder-shaped shapes), represents the potential application solution, transformed by the company service in the marker.