Veiby, also the co-founder of the company, was delighted by results that showed operating profit at £5.6m (€8m/$8.7m), while gross gaming revenue jumped 54 per cent on a year-on-year basis.

While accepting that the Danish market is growing as a whole, he told TotallyGaming.com that he also believes that improved offering – especially via mobile – aided the impressive figures.

“To some extent there’s a national trend at play here,” Veiby said. “The casino market in Denmark is growing very strongly. Danes see it as a form of entertainment rather than a chance to make their fortune and retire early.

"But I think we can pat ourselves on the back too. The key factor in Spilnu.dk’s growth has been our on-going focus on providing a great gaming experience. This has led to fantastic retention rates, which has led in turn to good numbers.

“Lastly, our games – most of which come from Magnet Gaming - work really well on mobile. People are making the switch to these devices all the time and when they make the transition we don’t lose them. On the contrary, we provide them with the exact same experience they had on desktop.”

Veiby admits that operators are making changes to the way their businesses recruit and invest to meet growing demand, but points out that Spilnu has been successful in staying ahead of the curve.

“We’ve invested significantly in spilnu.dk over the last few years, in terms of technology and expertise," Veiby said. "Our team is growing all the time and we’ve staffed up with mobile-experienced game developers in particular. We’ve also just taken our player analytics in-house to give us a deeper understanding of player behaviour.

“Fortunately, the groundwork was laid when the game development started. We took the decision to make sure our games worked as well on mobile as they did on desktop. We are reaping the rewards now.”