Institute of Fundraising + Charities | The Guardianhttps://www.theguardian.com/voluntary-sector-network/series/institute-of-fundraising+society/charities
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Why aren't charities making more of social media to generate cash?https://www.theguardian.com/voluntary-sector-network/2013/jul/02/social-media-charities-cash
Charities should make digital technology integral to fundraising<p>Charities aren't making the most of social media to generate cash and digital technology should be integral to fundraising, not an extra, delegates at the <a href="http://www.institute-of-fundraising.org.uk/home/" title="">Institute of Fundraising (IoF)</a> <a href="http://www.nationalconvention.org.uk/" title="">national convention</a> heard on Monday.</p><p>The sector was reminded to make sure websites were optimised for mobile use, and to make the most of a wealth of free data that could have an impact on their cause.</p> <a href="https://www.theguardian.com/voluntary-sector-network/2013/jul/02/social-media-charities-cash">Continue reading...</a>FundraisingVoluntary Sector NetworkVoluntary sector network blogVoluntary sectorSocietyCharitiesTue, 02 Jul 2013 15:41:19 GMThttp://www.theguardian.com/voluntary-sector-network/2013/jul/02/social-media-charities-cashPhotograph: Mike Powell/Getty ImagesCharities need to make sure their websites are optimised for mobile use to ensure they keep up to date with technology trends. Photograph: Mike Powell/Getty ImagesPhotograph: Mike Powell/Getty ImagesCharities need to make sure their websites are optimised for mobile use to ensure they keep up to date with technology trends. Photograph: Mike Powell/Getty ImagesClaudia Cahalane2013-07-02T15:41:19ZCharities reap rewards from treating donors like consumershttps://www.theguardian.com/voluntary-sector-network/2013/jul/02/charities-donors-and-consumer
Fundraisers are finding out that free products, discount vouchers and access to special clubs can enlarge the pool of donors<p>Charities could take inspiration from businesses by offering a value exchange, or something free, to potential new donors, experts said on Monday.</p><p>Offers such as free products, exclusive information, discount vouchers and access to special clubs can enlarge and diversify the pool of donors, speakers added at the <a href="http://www.institute-of-fundraising.org.uk/home/" title="">Institute of Fundraising's</a> <a href="http://www.nationalconvention.org.uk/" title="">national convention</a> in London.</p> <a href="https://www.theguardian.com/voluntary-sector-network/2013/jul/02/charities-donors-and-consumer">Continue reading...</a>FundraisingVoluntary Sector NetworkVoluntary sector network blogVoluntary sectorSocietyCharitiesTue, 02 Jul 2013 11:18:56 GMThttp://www.theguardian.com/voluntary-sector-network/2013/jul/02/charities-donors-and-consumerPhotograph: David Levene/GuardianLike businesses, charities could offer a value exchange or something free to potential new donors. Photograph: David Levene for the GuardianPhotograph: David Levene/GuardianLike businesses, charities could offer a value exchange or something free to potential new donors. Photograph: David Levene for the GuardianClaudia Cahalane2013-07-02T11:18:56ZHow do you balance cause and mechanic in event fundraising?https://www.theguardian.com/voluntary-sector-network/2013/jul/01/fundraising-cause-or-mechanic
Movember is successful because the mechanic appeals to the target audience<p>Over the past 30 years we have seen the events fundraising sector get increasingly competitive and crowded. Everyone is looking to stand out, and as brands become more engaged with supporters, we see more and more organisations wanting a cause-related event.</p><p>What is more important in developing a successful event, cause or event mechanic?</p> <a href="https://www.theguardian.com/voluntary-sector-network/2013/jul/01/fundraising-cause-or-mechanic">Continue reading...</a>FundraisingVoluntary Sector NetworkVoluntary sector network blogVoluntary sectorSocietyMovemberCharitiesMon, 01 Jul 2013 11:37:20 GMThttp://www.theguardian.com/voluntary-sector-network/2013/jul/01/fundraising-cause-or-mechanicPhotograph: Frederic J. Brown/AFP/Getty ImagesCharity fundraisers like Movember are successful because the mechanic appeals to an audience.Photograph: Frederic J. Brown/AFP/Getty ImagesCharity fundraisers like Movember are successful because the mechanic appeals to an audience.Debbie West2013-07-01T11:37:20ZWhat's the point of social media?https://www.theguardian.com/voluntary-sector-network/2013/jun/28/whats-point-social-media-charities
Instead of obsessing about platforms charities need to focus on reaching donors at moments that most influence their decisions<p>Another year, another conference, another wave of conversations about how Twitter, Facebook or LinkedIn could be the magic key to reach new audiences and unlock huge amounts of untapped funds. Surprisingly, digital (and therefore social media) is still the poor relative when it comes to contributions to income, even while <a href="http://www.guardian.co.uk/technology/efinance" title="">eCommerce</a> is putting the high street out of business. People spend money online, but why aren't they doing it with us? Because we are obsessing with platforms and not thinking about consumer behaviour.</p><p>Our decision-making journey is not linear: we form our impressions of brands from advertising, news reports, conversations and our own experiences. Unless we're actively looking to donate (or indeed make any sort of purchase) much of that can appear wasted. But what happens when something triggers the impulse to buy? Those accumulated impressions then become crucial.</p> <a href="https://www.theguardian.com/voluntary-sector-network/2013/jun/28/whats-point-social-media-charities">Continue reading...</a>FundraisingVoluntary Sector NetworkVoluntary sector network blogVoluntary sectorSocietySocial mediaDigital mediaCharitiesFri, 28 Jun 2013 11:40:34 GMThttp://www.theguardian.com/voluntary-sector-network/2013/jun/28/whats-point-social-media-charitiesPhotograph: Karen Bleier/AFP/Getty ImagesDespite the boom in eCommerce, digital donations are a small contribution to fundraising Photograph: Karen Bleier/AFP/GettyPhotograph: Karen Bleier/AFP/Getty ImagesDespite the boom in eCommerce, digital donations are a small contribution to fundraising Photograph: Karen Bleier/AFP/GettyCharlotte Beckett2013-06-28T11:40:34ZFundraisers: how to get more meetings with millionaireshttps://www.theguardian.com/voluntary-sector-network/2013/jun/20/fundraisers-meetings-millionaires
Ten tips to secure more meetings with high-value donors and hit your fundraising targets<p>The greatest barrier to major gift results is not spending enough time in front of wealthy people. Even when fundraisers understand this (some don't), the most commonly used and rarely effective tactic to persuade wealthy people to meet or attend an event is to send emails. Of the people who understand that using a phone can be more effective, many make mistakes which can easily be avoided. With a little know-how, the task can become much easier. Here are some tips on how to secure more meetings with high-value donors.</p><p><strong>1. Make more appointments.</strong> More appointments per month with current and potential donors can only lead to improvements in major gift income. Fewer or the same number of appointments can only lead to flat-lined or poorer results this year and in the future.</p> <a href="https://www.theguardian.com/voluntary-sector-network/2013/jun/20/fundraisers-meetings-millionaires">Continue reading...</a>FundraisingVoluntary Sector NetworkVoluntary sector network blogSocietyVoluntary sectorCharitiesThu, 20 Jun 2013 08:55:33 GMThttp://www.theguardian.com/voluntary-sector-network/2013/jun/20/fundraisers-meetings-millionairesPhotograph: Dougal WatersPhoning potential donors can be more effective than contacting them by email. Photograph: Dougal WatersPhotograph: Dougal WatersPhoning potential donors can be more effective than contacting them by email. Photograph: Dougal WatersRob Woods2013-06-20T08:55:33ZHow to raise money effectively through telephone fundraisinghttps://www.theguardian.com/voluntary-sector-network/2013/jun/19/raise-money-telephone-fundraising
Only trained staff who are open and honest with supporters will be able to use the telephone to its full and brilliant potential<p>The telephone is one of the most effective channels for raising money. It is one of the only channels that allows fundraisers to have a direct, two-way conversation with supporters – either current or potential. With the right training, fundraisers can use the telephone to add value to a whole host of fundraising activities, and supporters will – in many cases – welcome the opportunity to have an engaging and sympathetic conversation about the work of the charity under discussion. </p><p>Not everyone gets telephone fundraising right and the cost of getting it wrong can be high – with complaints, alienated supporters and reputational damage to your charity. The work of a fundraiser is important, and they must take care in what they do so that the experience of the people that they are calling is as positive as it can be.</p> <a href="https://www.theguardian.com/voluntary-sector-network/2013/jun/19/raise-money-telephone-fundraising">Continue reading...</a>FundraisingVoluntary Sector NetworkVoluntary sector network blogSocietyVoluntary sectorCharitiesWed, 19 Jun 2013 06:00:02 GMThttp://www.theguardian.com/voluntary-sector-network/2013/jun/19/raise-money-telephone-fundraisingPhotograph: Finbarr O'ReillyThe right training helps to give charity professionals a direct, two-way conversation with current or potential supporters. Photograph: Finbarr O'ReillyPhotograph: Finbarr O'ReillyThe right training helps to give charity professionals a direct, two-way conversation with current or potential supporters. Photograph: Finbarr O'ReillyTony Charalambides2013-06-19T06:00:02ZJustGiving donations through Facebook worth £22mhttps://www.theguardian.com/voluntary-sector-network/2012/jul/03/justgiving-donations-facebook-share
Getting supporters to 'share' information about their donations has a significant impact on whether their friends and colleagues also donate<p>Nearly a quarter of all charity donations on the JustGiving website now come via Facebook, representing £22m in donations and a rise of 120% since last year.</p><p>Jonathan Waddingham, <a href="http://www.justgiving.com/" title="">JustGiving</a>'s product manager, told delegates at the Institute of Fundraising's national convention in London on Monday, that this was expected to rise to a half by 2015.</p> <a href="https://www.theguardian.com/voluntary-sector-network/2012/jul/03/justgiving-donations-facebook-share">Continue reading...</a>Voluntary Sector NetworkFundraisingSocietyCharitiesVoluntary sectorTue, 03 Jul 2012 14:21:00 GMThttp://www.theguardian.com/voluntary-sector-network/2012/jul/03/justgiving-donations-facebook-sharePhotograph: Joel Saget/AFP/Getty ImagesSocial networking sites like Facebook, Twitter and LinkedIn can drive up donations if people share information. Photograph: Joel Saget/AFP/Getty ImagesPhotograph: Joel Saget/AFP/Getty ImagesSocial networking sites like Facebook, Twitter and LinkedIn can drive up donations if people share information. Photograph: Joel Saget/AFP/Getty ImagesClaudia Cahalane2012-07-03T14:21:00ZLive Q&A: The Giving Summit, Tuesday 24th Aprilhttps://www.theguardian.com/voluntary-sector-network/2012/apr/20/giving-summit-charities
Join our experts, <strong>from 1pm to 3pm</strong>, to discuss what the voluntary sector can expect from the Giving Summit<p>The Giving Summit will take place on Tuesday 8 May. The aim of the event is to pull together the work of various action groups, focus on the work that is already being done in the sector and push forward thinking about philanthropy and giving.</p><p>With charities in uproar over the tax-relief cap proposals – <a href="http://www.civilsociety.co.uk/fundraising/news/content/11906/tax_cap_on_donations_puts_summit_at_risk" title="">and after Acevo's Sir Stephen Bubb threatened a boycott</a> – what can the voluntary sector expect from the summit?</p> <a href="https://www.theguardian.com/voluntary-sector-network/2012/apr/20/giving-summit-charities">Continue reading...</a>Voluntary Sector NetworkFundraisingPolicy and politicsCharitiesVoluntary sectorSocietyFri, 20 Apr 2012 12:20:00 GMThttp://www.theguardian.com/voluntary-sector-network/2012/apr/20/giving-summit-charitiesPhotograph: Roger Tooth/GuardianWhat would you like to see from the Giving Summit? Join our experts to discuss the issues. Photograph: Roger Tooth for the GuardianPhotograph: Roger Tooth/GuardianWhat would you like to see from the Giving Summit? Join our experts to discuss the issues. Photograph: Roger Tooth for the GuardianKate Hodge2012-04-20T12:20:00Z