Why Should I Pay a Web Designer?

Wix, SquareSpace, WordPress.com. It’s so easy to create your own website these days. Why bother to pay a web designer?

1. Experience

Web designers spend lots of time building web sites. It’s their job. They know what to do, how to do it efficiently, and how to avoid costly mistakes. They are well-versed in fonts, colors and images, all of which add up to make you look professional. When you look good, to coin a phrase, they look good. And your site visitors respect your business and have an improved opinion of it. Do you really want to spend money at an amateur-looking site?

2. Knowledge of Information Architecture

A good web designer won’t just throw menu items up in a random fashion. She or he will determine what your goals are, and structure the site in the best way possible to achieve those goals.

3. Knowledge of Accessibility

Do you know how to tell if a site is accessible to a wide range of devices, from phone to tablets to desktops? Your web designer does. He or she also knows how to ensure your site is accessible in other ways, such as to color blind viewers and those site visitors with other visual impairments.

4. Knowledge of SEO

Search engine optimization (SEO) is a vital skill for a designer. If no one can find your website, there’s not much point in its existence. A good web designer knows how to help you maximize your appearance on search engines, so you convert seekers for your product or service into repeat purchasers.

5. Knowledge of Security Issues

Is your website likely to be compromised in some way? How do you know? Your designer will make sure your theme isn’t riddled with malware, and that your site software is up to date.

A good web designer is worth her or his weight in gold. Don’t dismiss hiring one because it seems like an unnecessary expense. Remember what happened when you tried to fix your own toilet? A professional website design is an investment in the future of your business.