Toys 'R' Us Maps Expansion in China

11/19/2012 12:58PM

Toys 'R' Us plans an online and bricks-and-mortar push in China, its top executive said, in a bet that a growing middle class will see play time as increasing essential. Ann Zimmerman has details on Lunch Break.

This transcript has been automatically generated and may not be 100% accurate.

... I ... hits Monday November nineteen two thousand twelve lie in the Wall Street Journal newsroom in New York today on the beest lunch break is Black Friday twenty Thanksgiving with a look at the backlash against retail week ... or so people just more susceptible to concussions ... based on their DNA we will stay with new research is finding ... and are riskier playgrounds better for your kids tell ... me about some of the new devices ... coming into playgrounds around the country I'm Wendy downs welcome to the show ... toys R Us mapping an aggressive expansion plan in China what ways are the pitching for Tiger moms and Zimmerman she's joined us from Dallas right now pay their hand ... I tell you I'm good so this is a pretty bright market for toys R us give us a sense of why they think it's worth all their money to spend ... I aggressively expanding their ... well here is the middle class through in China ... aam class ... the easy comp moderately around on ... I ... it ... appears to have one child makes them the object of quite a bit of attention and respect ... get a sense of what types of toys they think of any do particularly ... well with this market you say they are actually ... five targeting sort of the Tiger moms that ... correct you'd think would be easy I ... target because of that ... rising ... income and now ... that ... it's different than the US because ... the ... tire on Chinese drums are very focused on the education they have books in this case hands ... they can lock and sound ... more frivolous stories on ... our I am a harder sell ... to what ... it what kind it was will they be selling specifically in China than ... I'm with lower education ties to Micra at microscopes chemistry set ... on ... a TV in our lives that they were the educational aam ... and her daddy at ... Twitter is worth around ... thirty five percent there's a there's a ... merchandise the stock in ... their China stores now are educational compared to only twenty five percent in the last ... so I imagine more on tablets I educational Kaplan said ATK short time so the as well ... the footprint of the stores and and again to be the same to the massive ... size stores we see here in us or will they be downsizing those a bit ... then just sitting on the twentieth ... smaller footprints in China ... aam ... then they have in the U S plant a ... tree a website a first and foremost I would have ... and that will only be ... key ... on how ... to say how so they won't be as large as on Flickr and ... I'm you know I think I ten thousand square foot store at five thousand square foot store is also the debris over babies R us which might do well