STOCKHOLM, SWEDEN--(Marketwire - Dec 13, 2012) - Wrapp, whose mobile gifting app lets you celebrate the people in your social graph with free and paid gift cards, today announced that its friend-to-friend marketing platform is now being used by PayPal to win new customers in Sweden.

During December and January, PayPal is kicking in SEK 49 ($7.35) on top of every free gift card available on Wrapp when Swedish consumers use the mobile payments service instead of a credit card to add a minimum of SEK 1 ($0.15) to a promotional present before sending it to one of their friends.

That means a free SEK 100 ($15.00) gift card from the popular trend-setting men's and women's clothing store Rizzo, for example, instantly becomes worth SEK 149 ($22.50) when PayPal is used to top up an individual or group gift.

"Wrapp is an innovative alternative for reaching new customers and we're glad to be able to collaborate with them," said PayPal Sales Manager Sweden/Norway Daniel Aronowitsch.

For consumers, Wrapp is the fun and easy way to give, receive and redeem free and paid gift cards using mobile devices or the Web, and makes group gifting a snap.

For large retailers -- and now service providers like PayPal -- Wrapp is a discount-free, friend-to-friend marketing platform for conducting performance-based customer acquisition and retention campaigns. With Wrapp, retailers and service providers can drive highly targeted sales, and receive real-time access to aggregated campaign and customer demographic data.

"PayPal's creative use of our mobile friend-to-friend marketing platform is testament to its versatility and value to more than just giant brick and mortar retailers, and we look forward to expanding our partnership to more markets," said Hjalmar Winbladh, CEO of Wrapp, which is now used by over 180 national and multi-national merchants in eight countries. "We know that Wrapp and digital wallets have great synergy. There are definitely many strategic applications for our technology that can be developed with partners like PayPal."

Wrapp began its social gifting service in Sweden a year ago and now also operates in the U.S., U.K., Germany, Netherlands, Finland, Norway and Australia. In just one year consumers have used Wrapp to give their friends and family over 5 million digital gift cards that are stored in the recipient's phone so they're always in their pocket when they want to buy something they really want.

To start sending sponsored and paid gift cards to friends and family, download the Wrapp mobile app from Apple's App Store or Google Play, or use Wrapp's web app at www.wrapp.com.

About WrappWrapp is the mobile gifting service for celebrating friends with sponsored and paid gift cards from top brands. Wrapp allows friends to contribute to the gift cards for group gifting, and makes them fun and easy to give, receive and redeem using mobile devices and the web. Founded in 2011, Wrapp is based in Stockholm and San Francisco. Celebrate friends every day at www.wrapp.com.