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Weaving Timeless Frontiers of Bridal Fashion

By Sanhati Banerjee

We explore the saga of Frontier Raas, Frontier Bazar and Frontier Phagwara as we bring you the splendours of bridal and ethnic wear, offered by these high priests of Indian couture.

Ever since its inception in 2000 in Karol Bagh — one of the oldest and finest bridal shopping Meccas in the capital, Frontier Bazar has been the pride of the Frontier Group – India’s leading manufacturer, exporter and retailer of a versatile range of ethnic garments.

The Frontier Group operates in a vast spectrum of high-fashion chains in the retail segment – with three super spacious, ultra-luxurious and premium category showrooms in Karol Bagh, South Ex and Phagwara. The Group also operates overseas with two more showrooms in the name of ‘Frontier Heritage’ in Toronto and Los Angeles.

The Frontier Group specializes in creating Indian bridal couture — that is of premium quality and class and boasts of exclusive collection of hand-embroidered sarees, designer lehenga cholis, ready-to- wear churidar-suits and fabrics for all occasions be it a cocktail or an engagement ceremony or a wedding.

Their relatively new showroom in the posh and fashion-savvy market of South Ex, Frontier Rass has also carved its niche amongst the discerning buyers as the ultimate shopping destination for exquisite Indian ethnic and bridal wear. This new store is an ode to the eternal, blissful dance of life, an ode to the Creator. Just as the dance of life unites the world in sweet, soulful nectar, the Frontier Raas experience promises to be as spell-binding and intoxicating. The store is a multi-storey paradise, housing a diverse and unique selection of sarees, premium textiles and prêt collections.

The sarees at the Frontier stores are an absolute stunner and depict the glorious and beloved Indian subcontinent in its entirety – from the rich, treasured weaves of Benaras, to the scintillating shimmers of the Kanjeevarams – in the purest form of their tradition, breathtaking tussars and handloom sarees.

The collection also includes contemporary sarees, in many variations of modern fabrics and trimmings. The Frontier showrooms also offer premium textiles to enable the customization of selections, without compromising on quality.

The customers will enjoy a charming variety of ethnic and bridal wear, be it with the intricate and creative use of zari or the countless options with other embellishments. The Prêt Collection is well suited for the modern woman, styled in clean silhouettes, whilst maintaining an elegant and rich appeal.

Anil Batra, MD, Frontier Group, “When we talk about traditional Indian wear, we are talking about the femininity of Indian women, and the way she tries to embellish it. Designing women wear has been my forte since two decades and it feels beautiful to design God’s most beautiful creation, the Woman.”

At the Frontier showrooms, you can avail of first-rate customization services. Picture this, you have taken a fancy upon three different designs displayed on three separate garments and you want all of these to be integrated in your dream wedding lehenga, saree or cocktail gown. Well, here the expert craftsmen will make sure a seamless integration takes place so that you get that perfectly customized attire without having to compromise a bit.

Uniqueness is their forte and the satisfaction they get in making a bride walk out the happiest from their stores, their benchmark and they would want to continue with this pride and legacy.