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Former Detroit Red Wings captain Nicklas Lidstrom will be featured on limited-edition collectors' boxes of "Detroit Hockey Heroes" cereal, according to a news release from Pittsburgh-based PLB Sports Inc.

The 14-ounce boxes of honey toasted oat cereal will be sold at Detroit-area Meijer stores and on PLBSports.com, said Doug Ritchart, account manager at PLB.

During Lidstrom's 20-season career with the Red Wings, which ended with his retirement in 2012, the defenseman won seven Norris Trophies, was named to 12 All-Star teams and helped the team win four Stanley Cup championships.

Ritchart said no plans have been made for other Red Wings to be featured on the cereal boxes in later editions, but that it is a possibility.

"With so many great hockey players from Detroit, it could happen, but right now we are focusing this year on Lidstrom," he said.

Also coming to Meijer shelves this year: "Fastball Bars," featuring Detroit Tigers pitcher Justin Verlander. The chocolate chip granola bars also will be available on the PLB Sports website.

Proceeds from the granola bars will be donated to Verlander's Wins for Warriors initiative, launched in August to support returning Iraq and Afghanistan war veterans and their families in Detroit and Virginia, according to the news release.

In 2012, Verlander's "Fastball Flakes" cereal sold 150,000 boxes with proceeds benefitting the John D. Dingell VA Medical Center in Detroit and the VA Ann Arbor Healthcare System. The cereal is no longer in production, but the collectors' boxes are still being sold on PLB's website.

Since Verlander debuted with the Tigers in 2005, he has been named to six American League All-Star teams, and he received the American Cy Young Award and Most Valuable Player Award in 2011.

Last year, PLB introduced three flavors of "Miggy's Salsa" by Tigers slugger Miguel Cabrera. About 120,000 units were sold; the salsa no longer is in production, said Ritchart.

PLB is a food marketing company that specializes in creating food products featuring athletes from the NFL, MLB, NBA and NHL, according to its website.