Rated Ranking: Ethisphere – World‘s Most Ethical Companies 2013

Ethisphere – World‘s Most Ethical Companies 2013

Summary
Worlds Most Ethical Companies (WME) is not a Ranking in a strict sense as it provides only a list of companies that „made the cut“ to be among the most ethical companies according to Ethisphere’s criteria.

The methodology consist of several steps. First a shortlist of potentially qualifying companies is compiled based on information provided by the applying companies on a mulitple choice questionnaire. The questionnaire incorporates more than 100 criteria. The result of this standardized data collection is processed into an Ethics Quotient (EQTM). The “EQ” narrows the number of candidates to the very top percentil in each industry. In the next step additional criteria are applied. E.g. legal convictions would eliminate a company from the list. Additionally all data provided in the questionnaire undergo a critical check. All these steps build a filter in which several thousand applicants are narrowed down to 145 Most Ethical Companies in 2013.

Given the reputation of Ethisphere and it’s WME there is a simple conclusion: if a company considers its ethical behavior as a crucial asset not being in the WME list is not an option.

About Tobias Bielenstein

Tobias Bielenstein is Co-Owner and Managing Partner of Branding-Institute AG since 2014, being a partner at Branding-Institute since 2009. He is consulting global large-scale and mid-sized corporations as well as international organizations and associations in the fields of strategic communications, brand & reputation management and integrated CSR.