Past News Releases

Morehead, the human capital research firm, will host a webinar titled "Diagnosing Generational Differences in Physician Engagement." The free hour-long webinar will be broadcast on Wednesday, August 19, 2009 at 1:00 p.m. EST.

In this first of a two-part webinar series, David Rowlee, Ph.D., Morehead's Vice President, Physician Research Services, and Brad Morton, Morehead's Senior Vice President, Product Management, will discuss how generational factors impact physician engagement. The entry of Generation X physicians to healthcare represents a profound demographic shift for hospitals. Hospitals must understand how attitudes and behaviors of Generation X physicians differ compared to their older colleagues--Baby Boom and Traditionalist Generations.

Morehead's national study reveals different views that Gen X, Baby Boom, and Traditionalist Generation physicians maintain toward key aspects of health systems, including quality of care, hospital strategies, leadership performance, and how these perceptions combine to impact their loyalty. In order to engage all generations, hospitals must understand these differences and how to address them.

About Morehead:
Morehead delivers human capital surveys, metrics and solutions that enable leaders to make better decisions, build employee engagement, and drive the performance of critical outcomes, such as overall satisfaction, quality, and financial performance. This is accomplished by:

targeting and focusing human capital initiatives

prioritizing systemic change

informing work unit interventions

aligning employees with business strategies

Since 1979, Morehead's approach has been supported by sound research and validated by experience. Clients include healthcare providers, financial institutions, government agencies, universities, service providers, and manufacturers. For more information, visit http://www.moreheadassociates.com.