“Cigarettes in Poland, 2017”, is an analytical report by GlobalData that provides extensive and highly detailed current and future market trends in the Polish market. The report analyzes the market size and structure, on both an overall and and per capita basis, based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise. Key companies and consumer trends are also analyzed.

Poland is one the largest cigarette markets in Europe because of its relatively large population, ingrained smoking culture, and low prices. However, sales have been adversely affected in recent years by the impact of EU tax harmonization, which has encouraged contraband, RYO cigarettes use, and the growth of e-cigarettes. This will help contribute to the markets long term decline despite Poland being one of the major cigarette producing nations in Europe. Increasing prices and anti-smoking legislation by the government will further contribute to the domestic markets decline in the long term. Nevertheless, Poland will remain an important cigarette market for major cigarette manufacturers as both a regional producer and a domestic market for the foreseeable future.

Scope

– Cigarette consumption has falled to 41 billion pieces in 2016 from a high of 101 billion in 1993.
– Contraband cigarettes are estimated to be almost 6 billion pieces in 2016.
– Philip Morris is the largest brand in the Polish cigarette market with just over 40% of the market.

Reasons to buy

– Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.
– Identify the areas of growth and opportunities, which will aid effective marketing planning.
– The differing growth rates in product sales drive fundamental shifts in the market.
– This report provides detailed, authoritative data on these changes – prime intelligence for marketers.
– Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.

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