How rzelvenschi started their logo design journey

Company name

Overview

We build luxury homes in Israel for overseas customers. We handle everything from financing to buying the land, getting permits, building the house and decorating.

Tell us a bit about who you are and the people you reach

Our target group is affluent people who can afford to build 2+ million homes. The geographical location of target group is Russia, USA and Canada.

These people are used to expensive brands and shopping in boutique stores.

Requirements

IL in logo stands for Israel, one of the ideas is that the letters would be of a blue color (as a flag of Israel) - not a requirement though, just an idea.

We need a logo and a business card. The logo need to be :

-easy understand the name of the company
-easy to understand what the company is about
-boutique-luxury feel (perhaps black and gold colors, just throwing it out there - we are not designers)
-If you can come up with an idea on how to transcribe that the company is from Israel it would be great (maybe a logo from Jerusalem flag)
-Another message could be that we build luxury homes in a Happy place
-Business card should be in line with the logo and again have a boutique feel

Don't:
-Don't use star of David in logo or any other religious symbols