Article: Want to Retain Employees? Communicate Effectively!

Many organizations claim that they
have an open door policy and they encourage dialogue regardless of the work
hierarchy, but the truth sometimes is contrary. Forget discussion, they do not
believe in any other medium of communication because employee engagement
doesn’t fit in the scheme for most of them. They set false expectations without
realizing that it will cost them a few employees every other time. It is, in fact,
one of the most overlooked aspect. Employers should focus more on how they can
communicate effectively with their work force. Considering the opportunities
and economic benefits people are exposed to or aware of, it takes them only a
minute to weigh the benefits and leave.

Pooja Kamat, Head of Content Development, Work Better

Here’s what happens if as an employer
you do encourage communication -

·They invest trust in senior management

Of course employees do look for
economic benefits, but if their relationship with their line manager is
pleasant, they’re likely to stay longer. They feel nurtured and mentored. An
approachable manager gives them a sense of security and they in turn invest trust
in the senior management. Moreover, because of a healthy relationship they are
able to handle stress better too.

·Enhances productivity

Regular meetings with employees,
holding open houses or just giving a small update about the organization’s
growth goes a long way in keeping them engaged. This type of environment creates
a feeling of ‘belonging’. They are kept aware and reminded that they matter and
that their contribution is helping the organization get closer to its goals and
visions.

·Promotes two-way feedback

When communication within an
organization is a two-way street, it enables people to grow comfortable and not
step back from expressing their opinions. This in turn is beneficial to both employer
and employees because it establishes the fact that no one’s going unheard.
Besides, it positively affects employee productivity since feedback given
constructively makes them see that there’s room for improvement. In fact, if
employees need any training they can approach their immediate line managers and
convey the same.

·They feel valued

The moment an employee feels that they
can share positive or negative concerns without being rebuked, they feel
valued. This also increases their sense of ownership in the company’s success
and this is what sets them apart from an employee who shows up at work just to
get a paycheck and one who gives it their everything because they want to
contribute for their professional growth as well as that of the organization.
This sense of progress makes them want to stick to their current work place.

·They feel respected

Communication, when done right by the
leaders, can make employees feel respected. Whether it is about a change in
hierarchy or feedback, every employee wants to be treated with dignity.
According to a study conducted by the Harvard Business Review and Tony Schwartz,
being treated with respect was more important than “recognition and
appreciation, communicating an inspiring vision, providing useful feedback —
even opportunities for learning, growth, and development”. In fact, they are
1.1 times more likely to stay in the organization in comparison to those who
aren’t.

Make sure your message is clear each
time you are communicating with your employees and there’s no scope of a
mismatch between your words and actions. Most of all, invite feedback. Merely
ticking off communication from your to-do list isn’t enough. Communication is
an on-going process.