When most people think of Mid-Century Modern, they conjure images of kidney-shaped coffee tables, boomerang-patterned lampshades, and wall clocks that explode in starbursts and other radiating designs. But in the 1930s, long before Mid-Century Modern was the definition of cool in Madison Avenue corner offices and Palm Springs living rooms, an architect and designer named Kem Weber was helping define a sleek, unfussy look that would become all the rage in the years that followed. As for his assemble-it-yourself Airline Chair (below), it was decades ahead of IKEA.

This fall, the Los Angeles County Museum of Art (LACMA) gives Weber and numerous other designers their due with California Design, 1930–1965: “Living in a Modern Way.” Curated by Wendy Kaplan and Bobbye Tigerman of the museum’s department of Decorative Arts and Design, the show runs from October 1, 2011 until March 25, 2012.

“One of the things we’re most excited about in our show,” says Tigerman, “is a re-creation of a room Weber designed for the 1939 Golden Gate International Exposition on Treasure Island. It was a huge world’s fair with numerous pavilions, including one for fine arts.

“In addition to the typical museum displays,” continues Tigerman, “curator Dorothy Liebes invited architects and designers to create model rooms to show people how they might live in the future. One of the architects she invited was Kem Weber, who designed a living room that reflected his interest in streamlined shapes and displayed his use of color. We’ve been able to find several of the pieces of furniture that were actually shown in that room, so our exhibition will give visitors a sense of what was considered avant-garde in 1939.”

Kem Weber’s Airline Chair was designed to be packed in a cardboard container and assembled by the customer.

According to author and professor Christopher Long of the University of Texas at Austin, 1939 was one of the last years when Weber’s work was considered avant-garde. “Weber was among the best known designers in America at that time, and certainly very well known in California,” says Long. But for the new crop of designers like Charles and Ray Eames, he says, “Weber would’ve been an old fuddy-duddy. They were a whole generation younger—he would’ve been old enough to be Charles’s father.”

Still, adds Long, “It’s hard for me to imagine that the Eameses didn’t look at what he was doing and weren’t inspired at some level by his work.”

Kem Weber, late 1920s: Photo by Imogen Cunningham

Then, as now, what most people knew Weber for was his Airline Chair of 1934. With a suggested retail price of $24.75, the chair was shipped in a cardboard box, unassembled. Sounds like the perfect piece of furniture for a design-focused customer in the midst of the Great Depression, right? Wrong. Only 200 or so of the chairs were ever produced—Weber’s Airline Chair essentially never got off the ground.

“It’s probably the first example of a piece of furniture sent home in a box that was intended to be put together by the consumer,” says Long. “It was revolutionary,” he says, “absolutely revolutionary.” Today, thanks to IKEA, assemble-it-yourself furniture sounds obvious, but IKEA was not founded until 1943, and did not rise to international retail prominence until the 1960s and ’70s.

“Weber certainly sold more outlandish designs than that,” says Long, “so I think the chair’s failure had a lot to do with the fact that people in the furniture industry simply didn’t think they could sell it.” Weber’s aesthetic may have struck some of his younger contemporaries as quaint, but in other ways he was perhaps a bit too ahead of his time.

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“Sounds like the perfect piece of furniture for a design-focused customer in the midst of the Great Depression, right? Wrong”

But for a different reason:

In 2010, the relative worth of $24.75 from 1937 is:
$376.00 using the Consumer Price Index
$306.00 using the GDP deflator
$820.00 using the unskilled wage
$1,050.00 using the Production Worker Compensation
$1,640.00 using the nominal GDP per capita
$3,950.00 using the relative share of GDP