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Meet Unitext, a compact font design that has branding covered

Hendrik Weber’s Unitext is a clear and efficient sans serif that's been carefully tailored to the demands of branding design.

It was created after extensive research into exactly what kinds of typefaces design agencies are looking for, particularly when it comes to the ever-increasing demands of branding. With companies searching for visual consistency across platforms, this responsibility often falls on type - which is required to perform seamlessly in multiple environments.

Unitext is especially well suited for travel and leisure, advertising, logos, text and wayfinding.

“I did some research and looked at the usage of Helvetica and the work of certain design agencies” says Weber. “All of them were working with very clear, compact spacing, so I decided to make a font with compact spacing that could be a go-to for branding, logotypes, headlines and text.”

Alongside the design’s compact spacing, Weber has boosted readability by designing Unitext’s shapes to be open, in the style of Frutiger or other similar designs. Angled details at the end of each letter also add to its approachability. Its set of characteristics place it somewhere between a grotesque and humanist style - something that Weber describes as “neo grotesque”.

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The ideal font should work at every touchpoint, and designers shouldn't need an introduction or a set of rules on how to handle this typeface. Unitext allows designers to work without explanation.

“Unitext strives to strike a balance,” adds the designer. “On the one hand, the narrow spacing makes it flexible and applicable in a lot of situations, while the open shapes and counters keep it legible and warm.”

Brands using a single typeface can sometimes struggle when it comes to expanding it for other purposes - for example, a typeface that works well online might not be the best bet for a magazine. In some cases, narrow-spaced designs function when used for text, but struggle at larger sizes. Unitext is intended to overcome these hurdles, versatile enough to work well in any environment branding designers need to use it for.

The design offers a unique balance of condensed spacing and open counters, which makes the typeface a great choice for logos as well as text.

“The ideal font should work at every touchpoint,” says Weber. “And designers shouldn't need an introduction or a set of rules on how to handle this typeface. Unitext allows designers to work without explanation.”

Despite its efficiency, Unitext doesn't forego personality. As well as offering extreme versatility, it gives brands a pleasingly friendly and approachable tone of voice - one that works on everything from logos and signage to body copy, editorial usage, digital environments, and pretty much anywhere else a branding designer needs.

The Unitext family includes seven weights, spread across 14 fonts with extensive Western, Central and Eastern European language support.