"People who were exposed to a message via a piece of content they chose — rather than incidentally exposed to the same message via an ad — had,
on average, a 32% increase in key metrics, like awareness and likability
Assessing Content's Central Role in Brand Marketing
Forbes, April 2012"90% of B2B brands play in the content marketing space and devote a bit more than a quarter of their overall budgets to it. And many of them are
getting real results
AdAge