How Does Your Brand Measure Up as a Trusting Friend?

By: John Favalo

EVP

05.29.2015

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In B2B, trust is arguably the most important reason for brand preference. In EMA Group B2B’s own research among contractors and other audiences, trust is the most important factor. We look at the world, and B2B brands, through a “friendship” lens, where the more brands feel like friends to customers, the better and longer the relationships will last. Our “Brand as Friend” model builds Trust, along with Affection and Relevance. How does your brand measure up as a Trusting Friend? Find out here: http://b2bbrains.tumblr.com/post/110634399598/how-strong-is-your-brand-to-customer-bond