With research and examples from successful ecommerce brands and influencers like Target, The Honest Company, Macy’s, Jet, Slack, Neil Patel, Oak Street Bookmakers, and Wharton professor David R. Bell, you’ll not only discover the metrics you need to focus on—but also how to apply them.

The data that your ecommerce company focuses on determines your business performance. If you monitor the right metrics, that awareness turns into meaningful insight, strategic decisions, and revenue growth.

The 4 Steps to Determining Your Sales Funnel KPIs and How to Communicate Them to Your Team