Facebook and Instagram advertising

Long gone are the days when Facebook and Instagram were just our favourite pastime and tools for branding. With a carefully selected audience, a strong strategy and the right content we can now quickly and effectively expand the circle of potential customers and even increase online sales.

Why advertise on social media?

A selected audience

On Facebook and Instagram, your ads are displayed only to the audiences that are interested in the content – either by their shown interests and activities or by their contact with your business. The probability that those individuals will respond to the ad and make a purchase is therefore much greater.

Measurable results

All our audience’s actions are recorded in Analytics, so we can get a detailed insight in their purchase process and react accordingly. This way we can always make sure the ads are displayed to the right people and that advertising is profitable.

Tell them your story

Stories make the world go round – and the digital world is no exception. The great diversity of posts on social media makes it easy to tell your story in every possible way, while the wide audience presents endless possibilities for its happy ending.

Every opinioncounts …

… but we are particularly fond of these ones!

Our cooperation with Optiweb opened up our horizons and we couldn't make a better choice when choosing a partner for our Facebook management. The communication with Neža is effortless. She always chips in a great idea, a constructive comment or a pleasant compliment. She understands the vision of our company perfectly, which makes our partnership with Optiweb a pure delight. Their work flow is smooth, without complications, it is fast and efficient. That, I think, is what counts the most - especially in the times we live in today.

Maruša Prosen

Digital marketing specialist, Moja zaposlitev d.o.o.

In the last few months, Instagram has become a very important topic in the marketing departments, which is the reason we invited Nataša from Optiweb to join our Instagram workshop. The listeners, various marketing profiles, were extremely pleased with the workshop, since they finally understood the specific mechanics and algorithms behind Instagram. After the workshop, it was easier to accept our future decisions, while we are already putting into practice what we learned – with great results.

Jernej Janežič

Digital marketing specialist, Donat Mg & Cockta, Atlantic Grupa

We first started working with Optiweb on our company’s Facebook and Instagram.
Since the beginning of the cooperation, our FB and Instagram community has grown immensely, the sales results are significantly better, while the recognition on digital channels has become incredibly strong.
Their professionalism, responsiveness, transparent way of working and the entire team convinced us to expand our cooperation to all other digital channels.

Polona Braniselj

Head of sales promotion, Iglu Šport

We started working with Optiweb when we were searching for help in setting up and running our advertising channels. At the beginning, we sent inquiries to various agencies (including Germany and Switzerland), but Optiweb convinced us with its professional and quick response. We’ve witnessed the same attitude towards work during our cooperation: responsiveness, professionalism and an astounding customer care. They always manage to fulfil even our most demanding wishes!

Matic Jesenovec

Klazz - Language travel reinvented, CMO, CTO

We’ve been successfully cooperating with Optiweb since 2016. What makes them great isn’t just their service but also the fact that they take their time for us and our questions and that they always guide us and help us achieve our ideas. Their knowledge and advice helped us raise LON’s social media to a completely new level. This is why I’m looking forward to cooperating with them in the future.

Petra Ambrožič

Head of marketing and communications, Hranilnica LON

Nataša’s lecture on Instagram completely amazed me; I was surprised at the amount of data and useful information, which I couldn’t get from anywhere else. I’ve acquired a lot of new knowledge, which I later used on accounts I lead by myself. The especially interesting part was the part about the hashtag strategy. I would deeply recommend!

Nina Razpet

Junior digital marketing manager, Intersport

Why choose us?

A comprehensive approach

We develop comprehensive strategies and identities that develop your brand and cover more than one channel.

Across all borders

We cooperate with international clients and help you reach foreign markets with a global strategy.

A rainbow of knowledge

Our marketing team holds professionals of all kinds – from designers and analytics to Slovene and English majors.

Sharing is caring

We share our knowledge on both smaller and bigger conference stages, but we also offer coaching for individuals and companies.

Online advertisingdone our way

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Connecting the dots

We use all types of media and weave them into a single story, which is felt and followed by your customers.

Always searching

We persistently write new stories and test new tools and ways of how to turn your followers into loyal and returning customers.

We follow numbers

We never guess – we rely on data and make sure that your project is always profitable.

The power of remarketing

It is proven that the returning customers bring in more traffic than those who are hearing about a product or company for the first time – so we advertise to them over and over again.

Time for Facebook and Instagram advertising?

Has Facebook failed to bring you any purchases for quite too long now? Are you devoid of ideas for new content and wish to stand out from the sea of colorful ads?
Then it’s high time we plan your new digital strategy!