Scottish Independence: The prize is a better country.

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“And I always thought: the very simplest words
Must be enough. When I say what things are like
Everyone’s heart must be torn to shreds.
That you’ll go down if you don’t stand up for yourself
Surely you see that.”

Please use this template as an aid to the swift drafting of press releases.

A list of friendly contacts and imported lists from our sources can be found on our intranet.

Please take care when mailing to use the list of approved proxy email servers.

1. Headlines

Blow for Salmond as…

Blow for SNP as…

Blow for separatists as…

… threatens … as poll shows No ahead.

… say prices will rise after Yes vote.

Threat to … of Yes vote.

Threat of … after Yes vote.

… backs pro-Union campaign.

… warns of … under independence.

… warns of … with Yes vote.

Threat of …

… deny…

… bank report shows risk of ….

2. Quotes

When no suitable quote is available from our list of approved prominent individuals and businesses, please use the following formulas.

An insider within … said that “quote“

A confidential source within … stated “quote“

An person with knowledge of the situation said “quote“

A person who wished to remain anonymous said “quote“

An employee who did not wish to be identified told us “quote“

An anonymous insider informed us “”quote“

IMPORTANT: Where you need to make quotes up, be sure to add some credible colloquial terms. Occasional mis-spelling also adds to credibility. (See Section 9. below).

3. Attribution

Please ensure all quotes are attributed correctly.

Where this is not possible, or when selective editing is required to out our case compellingly, ensure that correct use of ellipsis and surrounding unrelated statements are unable to be refuted. Use of the passive voice is encouraged.

4. Divorce and separation

Please refer to the separate document on our intranet. In general, allusions to a family of nations, families splitting up, wanting to retain the joint bank account, taking the CD collection, are all fine, but you must avoid any reference to abuse of children or spouses, or generally hint at any financial obligations legally required in real divorces.

The following words have now been updated the ‘Nationalist’ thesaurus references.

Nationalist(s) are now Separatist(s). Unless referring to SNP, when both terms should be used.

Separation.

Tearing apart (or ripping apart) families.

Secession. (Do not use secessionist or secessionism, as it is too difficult for those not genetically programmed to…

Continued page 94.

The prize is a better country for the people of Scotland. And that’s only 3 days away.

Scotland’s Independence campaign has had (and will have) the full onslaught of the UK establishment ranged against it.

Westminster. Tories. Labour. Lib Dems. Bankers. Big business. BBC. Treasury. Military. Newspapers. Radio. Even UKIP & Orange Order. And a few foreign leaders just for good measure. They all want you to say No.

And yet even the ‘official polls’ say: it’s still neck and neck. 51% vs 49%.

There are 4,285,323 registered voters forthe Scottish Independce referendum next Thurday. This is an unprecedented 97% of the adult population of Scotland voting for something that really does matter.

That’s four million, two hundred and eighty five thousand, three hundred and twenty two people. Plus you voting.

This act is not just for you and your family, not merely an act for the liberty and democracy of Scotland, but an act which will be a beacon of hope for others across the world who are disenfranchised, dispossessed, in poverty, unwell, victimised homeless, refugees, oppressed, unemployed, cast out or wronged. Les Misérables.

The world is watching Scotland. Scotland is brave. The world is watching you. You are brave.

We can do better than what has passed for being a country up until now. You can do better too.

May your choice be driven by your hopes, and not your fears.

The prize is a better country for the people of Scotland. And that’s only 5 days away.

I don’t know if you spotted it, but David Cameron, Ed Miliband Ed and Nick Clegg all came to Scotland for the day yesterday. Not on the same transport, naturally, and not to the same place. Drip-feeding the media was the name of the game. Fuck the carbon footprint. Dave was in Edinburgh, Ed was in Cumbernauld and Nick went to Selkirk.

They didn’t really say anything new, or promise anything else. Nobody got to ask any questions. Audiences were invited. The usual Westminster version of ‘meet the real voters’ stuff.