The four candidates for two seats on the Board of Selectmen focused on jobs at an election forum last week moderated by Anne Skinner.

WILLIAMSTOWN, Mass. — The men who want a job with the Board of Selectmen think it's the job of that board to help bring jobs to the region.

If that sounds a little repetitive, then so was a candidates forum hosted Wednesday by the Williamstown League of Women Voters.

The four men vying for two open seats on the Board of Selectmen shared a platform built on economic development during air time on the town's community access television station.

The event, which ran for a little more than an hour and was moderated by chapter President Anne Skinner, focused almost entirely on how each of the candidates would help revive the local economy.

Hugh Daley, Gary Fuls, Andrew Hogeland and Jack Nogueira are on the ballot for the May 13 town election. Two of the four will win three-year terms on the five-person board.

Three of the candidates hit on the theme of economic development in their opening statement, and Skinner pressed them for more details about their ideas in that area with her first question of the night.

Hogeland suggested a collaborative approach that brings more voices from the town's business community and takes advantage of the successful strategies being employed in neighboring communities.

"We don't have a game plan for Williamstown at all to survive [population decline]," Hogeland said. "Anything we do has to be coordinated with our neighbors in North Adams and Pittsfield. I think if we do more branding, cross marketing, cooperative stuff throughout the area, we'll have a better chance."

Hogeland specifically identified the tourism and hospitality industries and talked about the town capitalizing on its two main assets: Williams College and the Sterling and Francine Clark Art Institute.

Daley agreed that tourism is a mainstay but argued there is a place for manufacturing in the town.

"Another Sprague Electric is not coming back," Daley said, referring to the North Adams industrial giant that was a mainstay of the local economy for generations. "But small niche manufacturing has a place. ... My company [Meehan Electronics in North Adams] is a small, 20-person shop working in the aerospace industry."

Daley said the Selectmen needs to start an economic development committee akin to other volunteer committees in town addressing specific issues, like agriculture and affordable housing.

"I would hope to be appointed to it," he said. "We have a ton of creative people in Williamstown. Everyone wants the same thing. We just have to tap into them and organize them."

Daley said the town needs to reach out to summer tourists and Williams alumni to try to get them to make Williamstown their home. He suggested the town partner with the college to promote economic opportunities in town in its alumni magazine.

"We are a company town," Daley said. "The company happens to be Williams College."

Fuls and Nogueira agreed the town needs to take a strategic approach and said it needs to look well beyond the town line to build the economic base.

"We need to come up with a marketing plan, an advertising plan not only for Williamstown but for Pittsfield, Lenox, North Adams and Adams to let people around the country know what we have to offer," Nogueira said. "If they come to Lenox, have them come a little further north and come see Williamstown."

"Right now, the Berkshire County Chamber of Commerce is working on bringing North County and South County together," Fuls said. "Again, you have to have a plan where if you have people coming to Lenox, you tell them, 'Hey, if you drive 40 minutes, you can go to the Clark or you can go see Williams College and walk around the campus.' "

Daley said the town has a strong potential partner in North Adams. Hogeland said Williamstown's neighbors to the east and south have the right idea.

"This town needs to spend more of its time and its personnel on economic development," he said. "You look at our neighbors, and they actually have people hired with job titles that have the words 'tourism' and 'development.'

"We need to put together a broad team of people from different disciplines. For me, that would be the prime initiative."

Part of that solution includes looking at ways to recruit "satellite businesses" that could partner with the town's two big non-profits, Hogeland said.

Even when Wednesday's forum turned to other topics, the conversation seemed to come back to jobs.

The closure of North Adams Regional Hospital and the uncertain future of health care in Northern Berkshire County is a hardship for town residents, the candidates agreed. But part of the solution may lie in creating new ways to access health care, some of the candidates said.

"I don't think we'll ever see a hospital in Williamstown ... but the town and the college needs to come together," Nogueira said. "They have a facility that serves their students. Maybe the town and the college should come together and put together something that serves the residents, too."

Fuls picked up on the idea and noted that new private practices or an urgent care clinic in North County would be, "another way to bring business here."

Likewise, the subject that has dominated the town's political conversation for the last two years — affordable housing — has an economic development dimension.

"We need to welcome people to come to Williamstown," Nogueira said. "I think this is what affordable housing is going to be doing ... allowing people who can't afford half-million dollar homes to come or the ones who are here and thinking of leaving Williamstown because they don't think there's anything here for them to stay."

Nogueira said Williamstown does not have enough space to develop a strong manufacturing base, but it should work with North Adams and Pittsfield as they grow their economies and create housing options in the Village Beautiful for those who take jobs in other Berkshire County municipalities.

And the future of Mount Greylock Regional School figures into the local economy, too.

"I've been thinking a lot about sustainability of the local economy and population changes," Daley said. "I believe we must focus on ways to stop the shrinking population and hopefully bring people back.

"That means creating an economy that has a job for them, a housing market that has a place for them to afford and an education system where they want to send their children."

If Mount Greylock goes ahead with a new or renovated building — or even if it doesn't — the cost of infrastructure at the school promises to be a challenge for whoever wins the Selectmen's races. That's a point not lost on Daley.

"At my core, I believe we should invest in schools, but we should balance that with the ability to pay," he said.

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The cities of Pittsfield and North Adams will hold municipal elections for mayor, city council and school committee in 2015

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