Research

2012 RTB year in review, Europe (infographic)

Infectious Media, one of the leading independent trading desks the Rubicon Project works with in Europe, has released a handy infographic summarising the key trends in RTB over the past year.

The infographic includes visualisations on RTB growth in UK, France and Germany, the evolution of premium inventory in automated trading as well as growth of mobile RTB – not to mention data on the top three brands by RTB spend in key markets taken from our own Marketplace Report: