Orlando (Florida), Uzwil (Switzerland), September 25, 2018 – Microsoft’s annual Ignite Conference hosts the launch of Bühler Insights™,
one of the first secure, high performing and reliable cloud-based frameworks for digital services in the food and feed processing industry.
MoisturePro™, one of Bühler’s digital services powered by the Bühler Insights platform, can reduce energy consumption for industrial
drying processes and save customers hundreds of thousands of dollars per year. The Bühler Insights platform combines the power of Bühler’s
leadership in food processing with Microsoft’s leadership in delivering intelligent Azure cloud technologies, including artificial intelligence
(AI) and Internet of Things (IoT) capabilities, and blockchain to unlock a new degree of food safety, traceability, transparency, and data
intelligence.

Partnering with Microsoft and using its Azure cloud platform enabled Bühler to develop Bühler Insights – a single IoT platform
that runs all of Bühler’s digital services and enables customers to access these services via a single portal. In his Ignite keynote, Satya
Nadella, CEO of Microsoft, highlighted Bühler's critical role in the world's food supply and its work to use digital technology to ensure
true food safety. Stuart Bashford, Digital Officer at Bühler adds: “Microsoft’s technology has made it possible to accelerate time to market
and has allowed us to deliver real benefits and value to our customers.” For manufacturers, that means reaching new levels of productivity.
With the Bühler Insights, every machine in your plant can run as if your best operator is on the job around the clock. Bühler Insights
provides the platform from which Bühler can deliver its process know-how directly to customers. Bühler currently has the capability to
connect more than 85% of its solutions to Bühler Insights.Bühler is showcasing a selection of its digital services at Microsoft Ignite,
including MoisturePro, a cloud-based digital service that drives
significant improvements in yield, reduces energy costs and the environmental footprint of thermal processing in the food and feed industry.
Harnessing the power of cloud connectivity, it can deliver a return on investment of USD $300,000, translating to an annual energy savings
of USD $20,000.“Leveraging the power of the IoT and cloud technology we can make our expertise available to our customers at every stage
of the drying process and drive real change,” says Paul McKeithan, Bühler’s Head of Digital Services. MoisturePro is just one of a suite
of digital services available on Bühler Insights. Another is LumoVision,
which can identify and remove corn (maize) that has been contaminated with toxic aflatoxin. Two additional image-processing Bühler Insights
solutions are, GrainiGo™ for corn and TotalSense™ for rice. These solutions enable customers to assess raw material quality and trends, compare performance objectively and consistently, and store
data for future analysis and traceability. More information about Bühler’s digital solutions can be found here: https://digital.buhlergroup.com/.

Bühler Insights, with its first set of digital services running on this platform, is just the start of this endeavour. Bühler and Microsoft
are already looking into blockchain to secure total traceability for the food industry and consumers. Blockchain is an ideal way to
record actions and transactions, because it’s very difficult to change or tamper with. Bühler and Microsoft are working together on
the development of a blockchain solution that will increase food safety and transparency across the food value chain. Satya Nadella
said that Bühler is transforming its business with AI, and the broader industry with blockchain.

Blockchain can help the food industry in many ways. Take food contamination for example, in the first eight months of this year, the US
Food and Drug Administration recorded around 120 cases of food and feed contamination in the US. This included contamination from salmonella,
listeria monocytogenes, glass, metal, and rodent droppings. With Blockchain, companies can quickly trace the source of contamination
and try to prevent it from resulting in illness, lost food production, and damaged brand reputation. With blockchain, companies can
also track quality and location.

As Stuart Bashford, Digital Officer at the Bühler Group, explains this could also help to increase awareness in the food industry: “These
problems in the food chain have been with us for some time. But now we have the technology to solve them. This way we can introduce
standards worldwide and make it easier to trace contamination, cut down food waste and make it a lot harder for food fraud to happen.”
Every day 2 billion people eat food processed on Bühler machinery. 1 billion more travel in cars or transport that use Bühler’s advanced
materials. That is the world Bühler is able to change with Microsoft, Bühler Insights, and blockchain.

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ATMA

ATMA originated in 1963 and has continued to build by reassessing the needs of members with a long term focus of matters relevant to the good of the
technical milling profession. Our Members are linked to the cereal milling and processing industries through an interest in technical milling and
industry issues. Membership is based on individual membership as part of a professional association.