Discovery Communications will partner with Sony and IMAX to launch a cable channel that will be the first dedicated 3D TV network, airing 3D content 24/7. A press release announcing the new joint venture explains:

The new 3D network will feature high-quality premium content from genres that are most appealing in 3D, including natural history, space, exploration, adventure, engineering, science and technology, motion pictures and children’s programming from Discovery, Sony Pictures Entertainment, IMAX and other third-party providers.