Towers and other landmarks -- I call hello out there but nobody answer(s) -- The mystical business of selling time -- Flip Wilson and ofter prime-time phenomena -- Other dayparts, other customs -- Sesame Street and Saturday morning -- Sports: the highest and best use -- The nightly network news -- Right before your eyes: the political nexus -- Five thousand words with pictures -- Local television and the meaning of diversity -- Public television and the meaning of Diversit(y) -- Cable television: hick, hook, hoke, hooey us -- If there is no answer, what is the message?