Are you on IGTV?

IGTV is now available for download and this is going to be the direct competitor of YouTube. IGTV is a standalone app for watching long-form vertical video that will also have a tab inside the flagship app. When you log in to IGTV, it will automatically begin playing vertical videos from people you follow, along with personalized recommendations from elsewhere in Instagram. The app is now available on iOS and Android. We've tried downloading it and setting it up and here's a step by step guide for you.

It's actually quite easy but we share some of our screencaps for easier reference.

Click on the last icon for the settings to get here.

And you finally have your own channel. Your channel will have your username as well.

When you click on upload video, it directs you to the Gallery for now. For the moment, it does not allow you to upload straight from Instagram but from your gallery since it's just in it's early stages.

IGTV will also allow creators to upload video directly to Instagram, a product manager said, representing an effort to turn the app into a home for mobile video to rival YouTube. Videos can be up to 10 minutes long to start, with larger accounts able to post hourlong videos. Over the long term, the company expects to let all users post videos of unlimited length, Systrom said.

There will be no ads initially but eventually, this is a possibility. For creators, there will be no revenue sharing at the beginning but eventually, it will happen.

Instagram’s introduction of 24-hour, ephemeral stories and and direct messaging features were designed to make it a primary communication channel for its users. IGTV represents an effort to expand in a different direction — toward connecting people toward their broader interests. Instagram would increasingly try to both marry personal relationships and interests, Systrom said. “You can’t really get that anywhere else — that unique mix of the two,” Systrom said.