To help as many people as who want to have as many powerful conversations as they care to.

To bring support, encouragement and amplification to the most innovative thinkers in the UK.

Amplified – recognition of ‘social’ as both a normal innovative & management process and social media is an amplifier of that.

Making social media practioners more effective, innovative, creative, accessible, able to bridge the silos, listened to.

Make the UK the world’s most networked economy by 2010.

Make social media a mainstream way of doing business, education, creation. Make all workplaces network places. By 2010.

I’m assuming that they’re a bit like Creative Coffee Club(CCC), but as another network opportunity. I’m not entirely sure as to why they are different (at least from reading their blurb) from CCC. Although perhaps it doesn’t matter whether they are or not. The vital thing might be that all these different networks reach different people through different channels? If people from CCC are going along to the Amp events, then a Venn diagram of connections are being made and more people are making contact with others who might share familiar ideas and goals etc.