Bing Crosby

Casual, talented and loaded with Irish luck, the Crosby career is also notable for making a bum out of Horatio Alger. For in 37 years, Bing Crosby has shed a confusing new light on the problem of how to be a success. He has never studied music or voice or pounded the pavements looking for work; yet jobs kept turning up—each a little better than the last. He always falls uphill. Year after year he just sings, and people pay fortunes to hear him. Over the radio, Bing’s voice is worth $7,500 for one hour’s broadcast a week.