Tag: MySpace

In this installment of Trend Tuesday we are going to focus on Linkedin – that little ol’ social networking site that is finally getting its turn to shine.

These days after the music starts, the lights fade, and the dance floor clears – its Linkedin that gets to stand in the spotlight playing the part of bell of the ball. And if we think of the hard working and often neglected Linkedin as Cinderella, then it’s the recession that gets to play the role of the Fairy Godmother.

The recession has given Linkedin a much needed shot in the arm

If we look at the numbers before November ’08 we see Linkedin growing only very slowly. Even with the introduction of groups, answers and apps Linkedin was struggling to find its place in a world where Facebook is ever blurring the lines between our professional and personal lives.

For most of us, Linkedin has served as little more than a robust and up-to-date online resume. We weren’t sure how to leverage the generally accepted knowledge that executives are on Linkedin, even if they are not part of any other online social network. We weren’t even sure what the heck we were supposed to do with Linkedin at all.

Increased activity is not just job hunters

Unfortunately, these days with the unemployment rate reaching a 14 year high a lot of users are optimizing their profiles and those new fandangled updates from Linkedin are coming in handy. The increased activity and drive of job hunters to find and make new connections is putting Linkedin back on the radar. Like rubber-neckers on the freeway, those alerts and invitations in email in-boxes have us giving Linkedin a little more time and attention. We are all starting to actually use Linkedin toâ€¦ wellâ€¦ network, and that’s good for Linkedin. It can also be good for any of the a fore mentioned job hunters.