New heights for Louth duo’s brand - in just six months

Children’s clothing company ‘Oh Arthur’ – which is run by a talented duo from Louth – has been accepted as a selling partner by a well-known online marketplace which receives 44 million hits a year.

Oh Arthur, founded and directed by Emma Murray and Cheryl Ellis, designs and manufactures clothing for 0-5 year olds in cutting-edge, monochrome designs.

Since opening its virtual doors last September, the fledgling brand - named after Emma’s young son - has gone from strength to strength, with online demand becoming so high that the company recently began shipping internationally.

Starting this month, the company is now a selling partner on notonthehigh street.com, a popular website which seeks out original items from the best creative small businesses and brings them together in one place.

Emma and Cheryl told the Leader: “We are incredibly excited about this new development for Oh Arthur.

“Notonthehighstreet.com is a really prestigious name in online retail, and to have been accepted as a selling partner having only been open for six months is amazing for us. We can’t wait to see what the future brings.”