Three is the magic number for Beko in refrigeration

Beko, is once again spearheading category innovation with the launch of its new three door fridge freezer model, extending its flexible ‘multizone’ technology into the 60cm category.

In addition to being a standard fridge freezer, the middle door on the appliance cleverly houses a ‘multizone’ compartment which allows householders to easily change the temperature between a fridge, freezer, chiller or wine cooler with the simple touch of a button. With the many offers currently available from supermarkets, it can often be difficult for consumers to store everything. ‘Multizone’ technology provides them maximum flexibility, switching from a fridge to a freezer depending on their requirements.

The brushed steel CFF6873GX is completely frost-free and has a storage capacity of 270 litres. Boasting blue light technology to keep fruit and vegetables fresher for longer, this new model really is the ultimate in cooling technology, offering consumers a range of chilled storage solutions for their home. A stable and even temperature is also ensured with the airflow cooling system, which utilises multiple vents on every shelf level and will quickly restore the fridge temperature after the door has been opened.

Gino Grossi, Refrigeration Product Manager at Beko plc, comments: “Beko is the leading appliance brand in the UK, so we have a responsibility to keep moving our key categories forward for the benefit of the industry as a whole.

“Our multizone is an advanced technology that has been very well received by consumers but was previously only available on our four-door GNE114610APX model. With the CFF6873GX we are bringing this cutting-edge benefit into the 60cm-wide category for the first time, to give householders the chance to benefit from flexible cooling.”

Beko recognises that style is just as important as technology to its customers and whilst many aspire to own an American-style model, often space just does not allow for this. In order to bring consumers both the technology and style of its four door model, but in a more convenient size, the CFF6873GX has a stylish and sleek fascia, just like its four-door counterpart. This is complemented through the introduction of a touch control electronic display on the fridge door and LED lighting inside the fridge, which have been introduced in response to consumer demand for increasingly sophisticated models.