June 2014

So what’s in a name you ask? Well a lot if you are four interior designers starting a new company. Apparently we weren’t alone – last year Small Business B.C. conducted a focus group and they were shocked to find that their client’s number one concern was what to call their business. Your name is your brand, your first impression; an expression of your style, taste and what everything else about your business “can hang its hat on” (so says our graphic artist, branding guru). It affects your signage, email signature, business cards, everything!