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NOVEL technology from Indian-based Graviky that addresses India’s pollution problem by turning exhaust fumes into ink has won funding from its appearance on The Vault reality TV show.

Graviky, which is a Massachusetts Institute of Technology (MIT) spin-off, won Rs80 lakhs (US$119,000) from Investor Mohit Goel, CEO of Omaxe Limited.

In return Goel will receive one percent equity from the Graviky, as well as a seven percent India-exclusive commission.

Graviky’s Kaalink technology is a retrofit device that attaches to the exhaust of a vehicle collecting 95 percent of particular matter pollution without inducing back-pressure. The units are designed with heat and water-proof electronics and materials.

The device then filters the matter to produce a product the start-up is calling ‘Air Ink’, which can be used for printing. The company is promoting Air Ink in conjunction with the Tiger beer brand.

Air pollution in India is a serious problem that is caused by severe traffic congestion and fuel and biomass burning.