transformational_change 2 pages APA formatted

Feb 3rd, 2012

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Harvard University

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Create the following new material for Week 2:
Week 2: What is driving the need for this transformational change? (240-300 words)
Why is this considered a transformational change?
Why can the firm not just keep doing what it has been doing?
What is management's role in the transformational change?
Are there easier alternatives to accomplish the goal of remaining competitive?

Transformational ChangeStudent NameInstitutionTransformational ChangeThis paper will talk about transformational change, the management role to transformation, and the importance of change to firms. Transformational change refers to an alteration done in the culture of an organisation, which brings new process and methods different from the old methods that they used to have (Garrett & Baquedano-Lopez, 2002).Organisation needs to apply all approaches to transformational change, this means working together partners, workers, and customers to figure out where they are presently, and where they want to be in future. When they make sense about this, they will come up with ideas on how to change and how to implement this change and have the objectives, which they need to achieve. This are the four areas, which requires change to enable the organisation, make real and true transformation, they include the services they deliver, the vision and organisation itself, people who are the part of the organisation and the process, which are involved in the delivery of the service (Garrett & Baquedano-Lopez, 2002).There are factors that drive the need to change. For exa