Destination Analysis on Guiamaras

Iloilo city is the gateway to Guimaras Island. An island province of the Philippines located in the Western Visayas region. Among the smallest provinces, its capital is Jordan. The island is located in the Panay Gulf, between the islands of Panay and Negros. To the northwest is the province of Iloilo and to the southeast is Negros Occidental. Guimaras was a sub-province of Iloilo until it was made an independent province on May 22, 1992. The people of Guimaras are considered as Guimarasnon and their languages are Hiligaynon and Kinaray-a as it was once a sub-province of Iloilo. Hiligaynon is the major language spoken, although the people can understand and speak Tagalog and English

a. Transportation

• Land - All the five municipalities and most barangays within the province are accessible by land transport. However, three island barangays can only be reached via pumpboats and about 10 inland barangays are only accessible by using four-wheel drive vehicles and motorcycles due to poor condition of roads.

a) Jeepney- the main mode of transportation in the island province of Guimaras. Jeepneys are not only popular in Guimaras, but it is also a part of the Filipino culture. The locals at Guimaras say that it is not practical for Guimaras' residents to own a private car because there are many available and cheap modes of transportation. Jeepneys are used when there you want to transport a group of people ranging from 10 – 20. The Jeepney fare at Guimaras costs P13 per person. In Iloilo, jeepneys also the main transportation it cost 6 pesos for students and 7pesos for non students.

You May Also Find These Documents Helpful

...DestinationAnalysis
Professor ______
HTM 100
April 29, 2011
Explain the overall reasons why people travel to this destination
Williamsburg, Virginia is a huge tourist destination and one of the most popular in the United States. People travel from across the country to this tiny town for several reasons. First, is for educational reasons. Williamsburg is home to a full scale reenactment of the eighteenth century known as “Colonial Williamsburg.” Tourists are able to experience life as it was in the early years of the nation through several different methods. Colonial Williamsburg is comprised of many original buildings, hundreds of homes, shops, and public buildings reconstructed over 301 acres. There are also rare animal breeds, real tradesmen, and gardens to add authenticity to the recreated town. There are also daily programs geared towards kids and African-Americans, ghost tours, museums and even fife and drum performances.
Second, people travel to Williamsburg to have fun. Williamsburg is the home of the Busch Gardens and Water Country USA theme park. It is a 150 acre park with dozens of rides and roller coasters along with a wildlife reserve for endangered animals. On the other end of the spectrum, Williamsburg boasts more than a dozen golf courses designed by some of the most notable architects, Arnold Palmer, Rees Jones, and Curtis Strange. And for visitors that define fun differently,...

...CENTRO ESCOLAR UNIVERSITY
School of Nutrition and Hospitality Management
Tourism Department
A Partial Completion on the Subject
Tourism 121
Airline and Travel Agency Operations Management
A DestinationAnalysis on Guimaras
Submitted by: Gabriel M. Antonio
Submitted to: Mrs. Adah Ruth Aguasin
March 2012
Introduction
Guimaras is an island province of the Philippines located in the Western Visayas region. Among the smallest provinces, its capital is Jordan. The island is located in the Panay Gulf, between the islands of Panay and Negros. To the northwest is the province of Iloilo and to the southeast is Negros Occidental. The province includes the islands of Guimaras and Inampulugan and many smaller islands. Guimaras was a sub-province of Iloilo until it was made an independent province on May 22, 1992. The people of Guimaras are considered as Guimarasnon and their languages are Hiligaynon and Kinaray-a as it was once a sub-province of Iloilo. Hiligaynon is the major language spoken, although the people can understand and speak Tagalog and English
DESTINATIONANALYSIS
A. Transportation
← Land
All the five municipalities and most barangays within the province are accessible by land transport. However, three island barangays can only be reached via pumpboats and about 10 inland barangays are only accessible by using four-wheel drive vehicles and motorcycles due...

...﻿Bohol is a first class island province of the Philippines located in the Central Visayas region, consisting of Bohol Island and 75 minor surrounding islands. Its capital isTagbilaran City. With a land area of 4,117.26 square kilometres (1,589.68 sq mi) and a coastline 261 kilometres (162 mi) long, Bohol is the tenth largest island of the Philippines. To the west of Bohol is Cebu, to the northeast is the island of Leyte and to the south, across the Bohol Sea is Mindanao.
The province is a popular tourist destination with its beaches and resorts. TheChocolate Hills, numerous mounds of limestone formation, is the most popular attraction. Panglao Island, located just southwest of Tagbilaran City, is famous for its diving locations and routinely listed as one of the top ten diving locations in the world. Numerous tourist resorts dot the southern beaches and cater to divers from around the world. The Philippine Tarsier, considered the second-smallest primate in the world, is indigenous to the island.
Boholanos refer to their island homeland as the "Republic of Bohol" with both conviction and pride. A narrow strait separates the island of Cebu and Bohol and both share a common language, but the Boholanos retain a conscious distinction from the Cebuanos. Bohol's climate is generally dry, with maximum rainfall between the months of June and October. The interior is cooler than the coast.
Mainland Bohol is oval-shaped, having a gentle, rolling terrain. Bohol's...

...﻿
Myrtle Beach DestinationAnalysis
BA 499 Specialized Study
June 17, 2013
Myrtle Beach, SC
Myrtle Beach is a coastal city on the east coast of the United States in Horry County, South Carolina. It is located in the center of a large and continuous stretch of beach known as the Grand Strand in northeastern South Carolina. Myrtle Beach is one of the major centers of tourism in the United States because of the city's warm subtropical climate and extensive beaches, attracting an estimated 14 million visitors each spring summer fall. As of the 2010 census, the population of the city was 27,109, with the Myrtle Beach, North Myrtle Beach, and Conway combined statistical area population of 329,449. Myrtle Beach, South Carolina is one of the most visited beaches on the East Coast and offers something for everyone. The city of Myrtle Beach has a population of approximately 27,000 during the off season and is the largest and most developed community of the Grand Strand. Myrtle Beach family vacations are a tradition that began more than a century ago with visitors traveling by horse, buggy and ferry to spend a day in the sand and sun on the mostly unoccupied beach. Technically a man-made island, Myrtle Beach has been separated from the continental United States since 1936 by the Intracoastal Waterway forcing the city and area in general to develop within a small distance from the coast. The city is separated from its beach...

...﻿1. Destination SWOT Analysis:
SWOT ANALYSIS
NAME OF DESTINATION: Rio de Janeiro
Strengths
Weaknesses
1.Climate: Rio de Janeiro has a tropical climate that features high temperatures and plenty of sunny weather throughout the year.
2. Tourism Attractions: City has many tourism attractions including mountains, beaches, gardens, ports, historical monuments, museums, churches, restaurants.
3. Venue: Rio de Janeiro has the most complete and modern Convention Center for hosting different types of events
4. Rio de Janeiro is a well-known city all over the world
1. The problem of security in the city because of existence of criminal areas.
2. Long time of flight from all over the world except South America
Opportunities
Threats
1.Hosting the 2014 FIFA World Cup and the 2016 Olympics to Rio de Janeiro will
Bring substantial investment into the city and that will make it more attractive
1. Growing of the street crime against tourists in the most attractive areas of the city including the most popular beaches.
2. Overall not stable situation in the city.
2.
I propose to hold an International Conference of New Trends and Technologies in the Hospitality Industry. I think that Rio de Janeiro is a perfect place for this event. First of all because of warm climate all year around, I have possibility to organize this conference in any month of the year. Since this International Conference , many...

...
I. DestinationAnalysis
1. Transportation
The Banaue rice terraces are located in the mountainous North central region of Luzon Island. While Banaue town is only 350 km from Manila, if it were in the lowlands, this route is about 8-9 hours because it’s a two-lane highway with many switchbacks in the mountains. And if you travel by air from Clark’s airport is a bit complicated. One option is to hop on a bus to Baguio right at the Clark’s Airport, and catch a bus to Banaue early the next day (unless you can catch the last evening bus at 9:30 p.m.). Or you can take a bus to Cabanatuan, Nueva Ecija also at the Clark Airport, catch a bus to Cagayan Valley (Tuguegarao, Cagayan or Isabela) in Cabanatuan and get off at Solano, Nueva Vizcaya. From Solano, you can easily find transportation to Banaue. The third option is to take a bus to Manila and catch the bus to Banaue from there. From Manila, Banaue is 333 km. North along Maharlika Highway passing the provinces of Bulacan, Nueva Ecija, Cabanatuan and San Jose cities. There are air conditioned buses from Manila going direct to Banaue. A guest can have a comfortable ride and in some cases, a good sleep if he takes the evening schedule. In the morning after a nine-hour travel and intermittent sleep, he would be awakened to the magnificent view of the rice terraces.
Important tips for our visitors coming from Banaue to Uhaj
The Banaue-Uhaj road is 70% concreted and 30% still unsurfaced and may be...

...﻿Chapter 3
The Role of Destination in Business Travel and Tourism
The Definition of a DestinationDestination is a place where the main focus of the business travel trip will be, whether a conference, a sales mission or an incentive travel package
The Distinction between Destination and Venues
Venues are supposed to provide one or some of the services needed by the traveler
While destination are meant to provide virtually every service the traveler needs
However, the distinction has become blurred as major attractions and resort complexes have sought to become destinations in their own right, providing all the services required by the business tourist
The Destination Product
Destination is like do-it-yourself kit, from which the business tourist constructs his or her own product or experience
Destination product is a mixture of tangible and intangible elements
Destination products are highly subjective and are subject to customer perception:
Whether or not the destination is seen as safe, secure and stable
The perceived ambiance and atmosphere
The degree to which the destination is seen to be friendly or not
The perceived efficiency and reliability of services within the destination
Tourism destination product is at high level interdependence between various...

...Branding the Destination
The tourism industry is a remarkable industry as it has brought positive effects in terms of intercultural exchange as well as economic growth to the tourism destination (UNWTO, 2011). The UNTWO (2007, p1) defines a destination as “the place visited that is central to the decision to take the trip”. The term ‘branding’ is often encountered in marketing classes however it does apply in the tourism aspect as well. It was more than two decades ago when Pritchard and Morgan (1998) and Dosen, Vranesevic, and Prebezac (1998) first published destination branding concerned literature, which later gained research interests towards this field of study. According to Blain, Levy, and Litchie (2005), destination branding is an integrated marketing activity which involves the creation of designs or graphics that could identify and differentiate the destination; alongside acting as an assurance of quality to the visitors. With branding, a consumer is more likely to know what he or she would expect when arriving at a destination. This reflects to what Aaker (1991) suggested where destination branding process and strategy produces a strong destination image which increases awareness.
Destination branding can be done internationally, nationally, regionally, or locally (Ward and Gold, 1994). In order to develop a...