5/09/2011

now known as "lemonberry"

big companies use style guides to describe the smallest of details and overlords beat on underlings for the tiniest (read: no one actually cares) mistakes. working near people like this for a few years at apple has made me overly sensitive to the whole situation ...

and that's why i noticed a change in the spelling of what i'll call "the lemon berry concept."

if you look at a SONIC menu board, you'll see the phrase described as "lemon-berry," but the receipt sticker i got this afternoon said "lemonberry." i like the new spelling ... kind of implies that SONIC may have invented a new fruit in their mad scientist laboratories ...