‘Single\Single’ – Cinema One’s first foray into mini-series

ABS-CBN actors Shaina Magdayao and Matteo Guidicelli are teaming up for the first time in an original cable TV series that merges engaging comedy and relevant issues for the urban singles living in a complicated, modern world on Cinema One beginning on August 29.

Titled Single\Single, the mini-series focuses on issues ranging from quarter-life crises to relationship dilemmas in a digital world. The story further aims to underscore the importance of handling finances, career path planning, and having a work-life balance for the urban millennial.

The series follows the story of Joee (Shaina) and Joey (Matteo), two single strangers who will exchange sparks or non-sparks as an odd couple forced to share an apartment for practical reasons. They try to answer the question, “When strangers have no choice but to share the rent, will it be a disaster or a happy ever after?”

As a first of its kind project on Philippine cable TV, Single\Single combines the power of cable and print media to talk to Filipino millennials about how to cope as a singleton in an entertaining format.

The show’s lead stars aim to serve as role models to their audience. Shaina, who grew up in showbiz, is one of the many young celebrities who has managed her finances well. She owns several business ventures, including a salon and a summer camp for kids. Meanwhile, Matteo who hails from Cebu, also has a background in entrepreneurship as his family has established businesses in his hometown.

Also joining the cast of Single\Single are Cherie Gil who plays Matteo’s single mom in a very offbeat parent role; award-winning Cinema One Originals actress Anna Luna as Shaina’s career-driven buddy; and theater actor Brian Sy as Shaina’s gay friend. Indie favorites Mara Lopez and Matt Daclan will also be completing the cast in guest roles.

The series is under the helm of international award-winning independent cinema director Pepe Diokno, who also marks his first venture into cable TV and comedy. Palanca winner Lilit Reyes writes the script, while film producer of the highest grossing Filipino indie movie That Thing Called Tadhana, Bianca Balbuena, serves as producer.

Single\Single premieres on August 29 on Cinema One with new episodes airing every Saturday at 8 p.m., and replays Wednesdays at 8:30 p.m. and Sundays at 10 p.m.