Generation Z, individuals born between 1995 and 2005, are affecting the marketing industry. Their consumer habits and worldviews are altering the way sellers need to advertise their products. With older generations, sellers could advertise based on demographics such as race, age, and gender, but Gen Z is making this nearly impossible. Many Gen Zers don’t share the same concepts of age, race, and gender as the older generations and probably won’t any time soon. Gen Z also makes up over 44 billion in direct buying power, so sellers must adapt to appeal to them if they wish to succeed.

Image: By Zivica Kerkez / Shutterstock

Highlights:

Gen Z’s different ideas of race and gender are affecting the marketing industry

Marketers can’t target certain demographics as easily since Gen Z groups are now more based on behavior, not physical traits

Most Gen Zers use the internet, so marketers reach out to them on sites like YouTube, Instagram, and Facebook

Trying to connect with Gen Zers can be tricky considering their slang and customs

If advertisements aren’t good, Gen Z will purposely go out of their way to avoid them

Advertisers need to adapt to these new criteria if they wish to succeed

About Us

SocialChimp is a privately-held social media technology company that is bringing innovation to the way business owners and social media professionals view the internet. It was founded in mid-2018 to provide a comprehensive solution to mainstreaming businesses social media management. SocialChimp’s goal has always been to help small businesses elevate their presence online, without the high cost of an agency. The company is headquartered in Franklin, TN.