Hallmark Floors, including Hallmark Hardwood and Hallmark Luxury Vinyl, is growing by providing engineered and solid wood as well as luxury vinyl tile (LVT) for the residential and commercial markets.

“The key to our success is that we have a strong inventory position in both Ontario, Calif., and Baltimore,” said Ron Oliver, vice president of sales and marketing of Hallmark Hardwoods.

In the last year and a half, the company has signed several new distributors and now has partners across the country.

Hallmark works to stay ahead of the fashion curve. “We found a long term strategy looking at furniture and kitchen cabinets for selecting colors and new looks,” Oliver added.

Hallmark Hardwoods’ Alta Vista Hardwood Flooring Collection, its fastest growing product line, was introduced at Surfaces 2013. A 7.5-inch wide plank, AtaVista is offered in nine shades and coated with the company’s proprietary NuOil, featuring two coats of oil. The first is over baked and the second is a natural oil that cuts installation time and allows for easy maintenance, according to the company. “It’s ready for use straight from the box,” Oliver explained.

Hallmark will debut four collections at Surfaces 2014. The company is also expanding the luxury vinyl segment with three new collections. Its website, hallmarkfloors.com features information about all products.

Striving to be a good corporate citizen, Hallmark contributes a percentage of its profits to Shepherd’s Field, Children’s Village, an orphanage that cares for children with physical and/or cognitive disabilities.