Princeton Video Image and Triveni Partner for iTV Development

Princeton Video Image Inc. has formed a strategic alliance with Triveni Digital. The two companies will work together to develop PVI's iPoint system and new DTV applications, specifically those related to video insertion and targeted advertising. The companies have also agreed to jointly market and integrate their tech

Princeton Video Image Inc. has formed a strategic alliance with Triveni Digital. The two companies will work together to develop PVI's iPoint system and new DTV applications, specifically those related to video insertion and targeted advertising. The companies have also agreed to jointly market and integrate their technology and products, resulting in broader iPoint product offerings. The combination also expands the Triveni SkyScraper platform.

iPoint is a hardware and software system that enables advanced set-top boxes to insert individually targeted and interactive advertising images into video while it is being viewed. The Skyscraper data broadcasting platform is used by broadcasters to distribute enhanced and interactive TV content.

Virtual advertising and imaging systems producer Princeton Video Image Inc. and digital pay TV technology creator NDS Group PLC have formed an agreement to develop advanced applications for iTV. The two companies will develop and co-market a joint system for iTV applications based on each other's technologies. The al

Triveni Digital Inc. , a Princeton, N.J.-based provider of systems that enable the management and distribution of data and metadata in digital television streams, and National Datacast Inc. , a wireless content distributor over broadcast television signals, have partnered to develop and offer data broadcasting system

Although the U.S. market for interactive television (iTV) has been choppy at best, the increasing penetration of digital television infrastructure may pave the way for more consumer interest in the medium. That’s good for broadcasters (which are defined in this article as encompassing over-the-air broadcasters, cable operators, and DBS providers). Many who have already implemented interactive television have found it to be a great tool for retaining and attracting viewers and bringing in additional revenue. If your station or network is serious about launching iTV, it should look into working with one of the three main providers of iTV integration services in the United States: NDS, OpenTV, and Triveni Digital.