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stephen fry on digital interfaces

I have just read a fantastic blog from Stephen Fry about smartphones and the iPhone, this section caught my eye, and for me, sums up what we should be striving for when we are creating digital work at this agency (my bolding):

“Design mattersBy design here, I mean GUI and OS as much as outer case design. Let’s go back to houses. The sixties taught us, surely, that architectural design, commercial and domestic, is not an extra. The office you work in every day, the house you live in every day, they are more than the sum of their functions. We know that sick building syndrome is real, and we know what an insult to the human spirit were some of the monstrosities constructed in past decades. An office with strip lighting, drab carpets, vile partitions and dull furniture and fittings is unacceptable these days, as much perhaps because of the poor productivity it engenders as the assault on dignity it represents. Well, computers and SmartPhones are no less environments: to say “well my WinMob device does all that your iPhone can do” is like saying my Barratt home has got the same number of bedrooms as your Georgian watermill, it’s got a kitchen too, and a bathroom.” … I accept that price is an issue here; if budget is a consideration then you’ll have to forgive me, I’m writing from the privileged position of being able to indulge my taste for these objects. But who can deny that design really matters? Or that good design need not be more expensive? We spend our lives inside the virtual environment of digital platforms – why should a faceless, graceless, styleless nerd or a greedy hog of a corporate twat deny us simplicity, beauty, grace, fun, sexiness, delight, imagination and creative energy in our digital lives? And why should Apple be the only company that sees that? Why don’t the other bastards GET IT?? “

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