When I started in travel marketing many industry professional looked longingly at packaged goods marketers. Companies like Procter & Gamble and Colgate-Palmolive were admired for their research, budgets, and marketing prowess.
That was then, This is now. Small luxury hoteliers can stop their envy...

What happens when you don't use a double opt-in process? Presidential candidate Barack Obama sure found out the hard way. Pranksters signed up prominent anti-spammers to Mr. Obama's email list and included derogatory first names.
Personalized emails that included these rather rude first names were then sent by the Obama...

Forrester Research in a recent study among 5,000 online consumers reports on what web content and functionality people want most.
Here are the top four items mentioned:
User ratings/reviews - 64%
Special offers/coupons - 61%
Product or price comparison tools - 59%
Customer testimonials - 49%
How can small luxury...

Super Bowl ads are unique. These multi-million dollar production extravaganzas are so popular there are now web sites dedicated to them. People who normally use their DVD Recorders to Zap TV ads are actually flocking to sites to watch commercials. It is...

You're a small luxury hotel with an equally small marketing budget. Where do you put your money?
The answer - spend it where it provides the greatest return on investment. So where's that?
Most small luxury hotels don't have good marketing ROI figures. ...

I just heard my article, “The 7 Deadly Sins of Email Marketing for Luxury Hotels” was among the Top 50 Most Read Hospitality Marketing Articles for 2007 according to HotelMarketing.com. I am obviously pleased - not so much for the honor - but to learn...

When email first bounded onto the scene hospitality marketers called it the “killer app”. Email would revolutionize marketing, allow luxury hotels to economically reach out and touch each customer and prospect, create a dialogue, build relationships and ultimately provide a steady stream of loyal guests...