NewBoy FZCO engages in the marketing and distribution of various toy, food (Sweetoon), magazine, textile and stationery products in the Middle East and North Africa, Indonesia and India. The company has developed a fashion doll called (Fulla) which became a phenomenon in the region.
SweeToon:
A division of NewBoy capitalizes on the popularity of NewBoy's portfolio of characters by allying with reputable food and confectionery manufacturers to produce a wide range of high quality food products.
Sweetoon is a well established brand in all markets that it exist in, this is done through proper marketing planning and launching new products and different promotions, in addition to its strong media advertising on the well known SpaceToon TV Channel, strategic alliance of NewBoy company.
The careful choice of the products is making the portfolio of Sweetoon unique, and allows high accessibility to children of all ages.
Distribution is then carried out through separate joint ventures and partnership agreements with main distributors in each country.
Current product categories introduced:
- Chocolate Egg
- Corn Flakes
- Chewing Gum
- Biscuits
- Flavored Milk
- Potato Chips
- Jelly Beans
- Flavored Drinks
- Marshmallow
- Swiss Roll
Contact Person: Bassam El-Rifai
Food Division Manager
***** At
*****
LOB 16-408, Jebel Ali
FreeZone
box:61177
Jebel Ali
UNITED ARAB EMIRATES
Tel: +971 4 8819797

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