Blueprint Adds Coffee Cashew, Spicy Apple

Continuing to pour innovation into the fast-growing cold-pressed juice category, Blueprint is launching two new flavors in Whole Foods.

The Hain Celestial Group, Inc., which owns Blueprint, announced today that it is releasing two new flavors: Coffee Cashew Cinnamon Vanilla and Apple Lemon Cayenne Ginger, two new beverages that will be sold exclusively at Whole Foods stores across the country.

The releases come as rival company Suja continues to roll out newSKUs in both Whole Foods and conventional grocery.

The two new Blueprint flavors are sold in 16 oz. bottles and are designed to be incorporated into a consumer’s daily routine, according to a company release.

The Coffee Cashew Cinnamon Vanilla product is non-dairy, certified organic and made with Fair Trade-certified cold-brewed coffee. It contains 7 grams of protein and has a suggested retail price of $11.99. The Apple Lemon Cayenne Ginger product contains organic ingredients and 20 percent of the recommended daily value of Vitamin C. It has a suggested retail price of $9.99.

The full release is below:

NEW YORK — BluePrint® brand announces the launch of two new beverage flavors, exclusive to Whole Foods Markets nationwide. BluePrint® brand, the popular cold-pressed fruit and vegetable juice and juice beverage line, created the expanded line of beverages to connect with a wider consumer base by offering more options both from a taste and nutrition perspective.

Available now in Whole Foods, the two flavors— Coffee Cashew Non-Dairy Beverage, and Spicy Apple 100% Juice — are sold in convenient 16 fluid ounce servings and the perfect addition to a healthy diet. The two new flavors are designed to be incorporated into customer’s daily routines for added nutrition.

The new flavors are:

· Coffee Cashew Cinnamon Vanilla Non-Dairy Beverage – Kick up your daily routine with this non-dairy, certified organic, vegan beverage made with fair trade certified coffee. Featuring cold-brewed coffee, which has a less acidic taste than traditional hot brewed options, this beverage is a delicious alternative to a serving of plain coffee, and is a great addition to a complete breakfast.

o Benefits: Cashews are an excellent source of copper, magnesium and a good source of zinc. Each bottle contains 7 grams of protein. (See nutrition information for fat content.)

Launched in 2007, BluePrint®, a brand of The Hain Celestial Group, Inc. (NASDAQ: HAIN), is the pioneering line of raw fruit and vegetable juice and juice beverages. The brand includes BluePrintCleanse®, the line of juice and juice beverage cleanses designed to detoxify and purify the body, and BluePrintJuice®, the line of juice and juice beverages sold in individual bottles and available in select retail outlets and online. BluePrintCleanse® brand was created to offer different cleanse levels customized to one’s dietary habits and history. BluePrint® juice, juice beverages, non-dairy beverages and bars are delivered to homes and offices in the U.S. and Canada, and are also available at select retail outlets. For more information visit BluePrint.com or call 212.414.5741.