Al Gore Joins Richard Branson in Backing GreenRoad, A Driver-Monitoring Device That Tells You How Much Gas You're Wasting

What do a trucker, an Israeli entrepreneur, Al Gore and Richard
Branson all have in common? Proof that the real goldmines are
old, neglected industries.

The name of that proof is GreenRoad.
While so many entrepreneurs bang their heads against a Web and
social media advertising brick wall, GreenRoad has applied common
technology to an industry technology has largely passed by
and—voilà—they’ve got a business that’s growing and
saving lives, money and the environment.

Driving is the third most deadly profession after deep sea
fishing and working in a coal mine. Not only does driving more
safely save lives but research shows it can also save 10% on
annual fuel costs, and alleviate a good chunk of the $230 billion
professional fleets spend on crashes each year. Enter GreenRoad:
a system that helps professional drivers drive more safely and as
a result save their company a lot of money.