Do Calls To Action Work on Twitter?

Brands want to reach and engage large audiences, which is why they often include calls to action in their tweets. But does asking for a retweet bear fruit?

We analyzed 350 283 tweets posted from 3 792 brand profiles on Twitter,
to determine whether asking for a retweet actually encourages people to share
your content. As you can see in the table below, this call to action can
definitely boost your performance but it also depends on how you word it. If you
ask your audience to “RT” your tweet, you can expect about
73 retweets on average as opposed to 64 retweets for “Please
Retweet” and around 20 retweets for when you tweet out
“Please RT” or “Pls RT”.

But no matter how you ask for a retweet, our study shows that it´s worth
the characters. Tweets without the call to action generated on average only
2 retweets!

Social calls to action have the power to reach and engage a major audience,
so why not include them in your tweeting strategy? You can also ask for a reply,
download, or follow depending on what exactly the goal of your tweet is. Our
study showed that most “RT´s” encouraged Twitter users to participate in
contests and sweepstakes. These guidelines
for contests on Twitter will walk you through the main principles. Here are
some examples of successful brands featured in our study:

Asking for a retweet can engage people in contests and sweepstakes

Enjoy a cuppa FREE TEA with Tetley's #FreeTeaFriday!
Just Follow & RT before 5pm for your chance to win!

Company

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