From 11 October the merged company will become Wex Photo Video with a new retail store opening in London.

As of 11 October Wex Photographic and Calumet UK will merge under the title of Wex Photo Video. Wex's Norwich showroom will immediately be rebranded under the new name with Calumet stores following throughout 2018.

With the rebranding also comes the announcement of a new store opening, a major investment in a new 7000ft2 site, which will replace the London Drummond St store. The new Whitechapel shop, will feature a drone flight zone, permanent photography gallery, theatre zone for events, demos, seminars, workshops and screenings as well as offer a huge range of cameras, lenses, video gear and more. Repair and rental services will also be offered through Fixation, Wex’s imaging-solutions centre in Kennington.

Wex CEO David Garratt commented: “This investment in range and shops illustrates our ongoing promise to help the country’s photographers and videographers fulfil their creative goals.”