The value of local market expertise

November 28, 2018

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Today's home buyers and sellers have access to an extraordinary amount of information. Whether it's asking Siri or Alexa or just searching the web, they're able to get instant answers to a lot of the questions they may have when it comes to real estate. To compete and stay relevant, real estate agents need to demonstrate their value and prove their expertise. Of course we know you're the expert, but make sure your potential clients know that!

Consumers value local expertise

According to a consumer survey from realtor.com®, an overwhelming 97% of consumers feel it’s important for their agent to be a local market expert, with 25% saying that local market expertise is the most important trait of all! But, when you’re juggling your day-to-day administrative tasks, it’s easy to forget to communicate your expertise.

Sending newsletters and seasonal recipes may help you stay in touch but it doesn't showcase real estate expertise or build the trust needed to help prove that you’re the right person to turn to when a consumer is ready to make one of the biggest transactions of their life.

How can I demonstrate my expertise?

Providing meaningful insights and local market information sourced directly from real-time data is a great way to show you’re the real neighborhood expert. Do the potential buyers you're chatting with know the average asking price for comparable houses in their zip code? Do they have access to the average time on market in their local area? This is the type of information consumers may not even know they are craving!

Take it a step further by striking up a conversation that helps to break the data down in an easy-to-understand manner, especially as it relates to how it impacts buying and selling decisions.

Trying to build up your network? Share local market stats on Facebook Live and then encourage people to sign up to receive personalized updates directly from you via email. Not only do these type of reports showcase you as a real estate expert, but they also help you stay top-of-mind and build your relationships with current and potential clients.

Check out the infographic below for more stats on the information consumers care about:

Learn more about the tools that help you master your market and close more business at marketing.realtor.com.

Source: realtor.com® Consumer Survey, September 2017

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Infographic: Local Market Expertise Matters

Research from realtor.com® found that 97% of consumers feel it’s important for their agent to be a local ma...