Monday, September 21, 2009

Unintentional anti-ad

Today, I saw a foolish ad for a recovery drink. First it showed a banana. Then it said that banana is for apes, drink Gainomax instead after exercise. What's so foolish in it?

My magnesium container says "Ravintolisä ei korvaa monipuolista ruokavaliota." (Nutritional supplements are not a substitute for a versatile diet). This is true since only a fraction of effective compounds in foods have been researched, and new results are emerging even for age-old compounds like vitamin C. One study found that too much vitamin C abolishes endurance training effects, so it is not recommended to eat too much vitamin C if you want to make progress in athletic training. Here they say that although training causes oxidative stress, dulling it by antioxidants like vitamin C is no good. Fruits and vegetables are still healthy despite the fact that plain vitamin C is not that good, but nobody knows what makes fruit-C better than supplement-C.

There is absolutely no reason to believe that Gainomax is a substitute for fruits and vegetables like banana.

Besides, what's wrong with apes? An alpha male gorilla thumping it's chest is a known symbol of masculine strength. In more refined circles, "parkour ape" is a title of honor for those who demonstrate prowess in climbing, hanging and jumping.