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“We believe that the inspiring brands of the 21st century will be different than the giants of the 20th century. Instead of defined by their sheer size and power, we believe the brands of the future will be deeply shaped by genuine values. And they will live these values in every breath of their presence. So, what does this all mean? Instead of launching more and more products into the Holstee shop, we are launching verticals, which each will live as their own brand and store. Our first step on this journey is Holstee Print, our first vertical. Holstee Print exists to bring inspiration, meaning and a smile to your homes and offices. We will be selling posters, cards and frames with Holstee content. On our mission to reach 1 billion people, we want to bring mindfulness to living rooms and work spaces across the world.”