18 October 2006. - US
E-commerce company PCUniverse's commitment to improving
their customer's experience was a key factor in winning a
prestigious web award, a commitment that included working
with Christchurch-based usability experts LeftClick
Labs.

An online store for computers and electronic
equipment, Florida-based PCUniverse was recently
acknowledged in the 10th annual Web Marketing Association
"WebAwards", one of the country's premier web site
competitions.

The company is listed by industry magazine
Internet Retailer as one of the United States Top 500
e-commerce websites.

"We're really delighted for PC
Universe, it is testament to a relentless focus on giving
their customers a better online experience," says Alan Cox,
Managing Director of Christchurch-based LeftClick
Labs.

"LeftClick Labs are proud to be one of the strategic
partners that supported PC Universe in achieving this
accolade".

PCUniverse's E-commerce Manager Patrick
Colletta says, "LeftClick Labs helped redesign crucial
aspects of the site which have had a real impact on
improving the user's online experience."

"Their work
helped improve our important high traffic pages, and the
metrics have shown improved performance and higher
conversion (of visitors to purchasers) rates."

"For
PCUniverse it is all about helping our customers find and
buy products faster, and LeftClick Labs have played an
excellent role in improving that."

"They are easy to work
with, they are professional and knowledgeable and able to
deliver real results."

LeftClick Labs Managing Director
Alan Cox said PCUniverse's was an endorsement of their
approach, "We've taken some techniques typically only used
in academia and combined them with some smart technology to
enable us to quickly assess a website and understand how the
customer's experience can be improved."

"For the average
website this is a nice to have, for an e-commerce business
like PCUniverse it is a key to the success of their
business."

Mr Cox said the company expected the award to
support LeftClick Labs' initiatives at expanding their US
customer base.

About LeftClick Labs

Based in
Christchurch, New Zealand, LeftClick Labs specialise in
boosting the success of e-commerce websites by measuring and
enhancing the online user-experience. LeftClick works with
companies like PCUniverse, Interflora, Christchurch
International Airport, New Zealand Tourism Online, Tait
Communications, Ballantynes, Discount Domains, Navman, New
Zealand Trade and Enterprise, the Ministry of Tourism and
Solid Energy.

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