Loading...

The look and feel of our app has changed a lot since we started. So we thought we needed a new app icon to reflect that.

Originally, we had wanted to avoid the “check mark”. Search for “to-do list” apps and they are all check marks! Half of them are white check marks on a solid light blue background. We wanted something more original.

At the same time, we needed an icon that reflected the app itself. And the truth is, nothing says “to-do list” like a check mark.

The little boxes can be thought of as representing check boxes for your tasks. However, the original concept came from the idea of representing data and analytics.

At our core, we consider Simply Goals & Tasks the to-do list that automatically calculates statistics on your time spent and planned.