Her young network, OWN, faces lackluster ratings, while O Magazine, continues to struggle with ad sales.

According to the Media Industry Newsletter, the magazine world as a whole has been confronted with a 7 percent ad drop for all monthlies. O – Hearst’s second-most profitable title behind Cosmopolitan – is down 31.4 percent, dropping 81.4 ad pages in August.

The New York Post reports that September’s crucial numbers saw a rebound in Vogue, In Style, Glamour and a number of other publications, but O failed to earn gains. The September issue will see 126 ad pages, an 18.2 percent fall.

“O’s ad page performance is pretty consistent with what’s going on in the women’s lifestyle category,” explained a spokesperson for the mag. “There is softness, especially in the food category, which is systemic to their business, not ours.”

In an attempt to boost the brand, Winfrey herself has been enlisted for more promotional efforts, including an “O You” event at the Georgia Convention Center. The Atlanta function reportedly has potential to gross $725,000 if the 5,000 expected attendees each pay their $125.

Also struggling are Martha Stewart Living and EveryDay with Rachael Ray, with August numbers falling 14 and 25 percent respectively.