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Reports and Monographs

This eleventh (11th) round of annual CMS- India Corruption Study (referred as CMS-ICS 2017) covers more than 3000 households from over 200 rural and urban clusters of 20 states. This year’s CMS report is unique as it brings out the trend that deserve to be taken note further by the academics of the country on the aspect of corruption in public services. An added point of interest in this year’s report is that it comes at the midpoint of the Modi Sarkar’s first term in office.

This media handbook is an effort by UNICEF and CMS. It is designed for journalists to enable them better understand the importance of elimination of OD and the initiatives taken by the Telangana Government to achieve Open Defecation Free (ODF) under ‘Swachh Telangana’ Programme. UNICEF is an active player in assisting the nation in achieving ODF status and Sustainable Development Goals (SDGs). This guide is hoped to help media professionals to report more frequently and holistically cover issues related to ODF and sanitation in our state of Telangana.

For the first time, Centre for Media Studies - CMS used composite methods to appraise functioning of Union Government of India as it completed 2 years in May 2016. This assessment was conducted during the month of March 2016, including the field work at 70 clusters (urban and rural) across the country. Twenty Ministries and as many Ministers were specifically assessed. This unique exercise benefited from consultations with eminent professionals in different fields.

This brochure documents CMS journey over the course of 25 years, giving an overview of the research, initiatives and activities carried out by the 8 dynamic teams of CMS – towards a vision of Responsive Governanceand Equitable Development.

Anita Nagulapalli of CMS Hyderabad in collaboration with Padmaja Shaw of the Department of Communication and Journalism, Osmania University, undertook an intensive study of Telugu daily serials to analyse the violence depicted in them. A secondary objective of the study was also to see the kind of advertising support such programming is receiving.

More than half of television viewers in India today are children of below 15 years. And yet there is hardly any sensitivity about the relevance and impact of what is dished out by various television channels. The study highlights this trend in the Indian TV scene.

This handbook provides an overview of the current education system, the Right to Education (RTE) and its current status in the states of Andhra Pradesh and Telangana. It also provides story ideas for well-rounded and sensitive reporting on protection issues in the education system.

Media coverage on maternal and child health is usually on incidences of deaths (mostly larger numbers or on negligence), report or scheme launch, events organized by civil society or government or any policy related. However, with the persistent deaths of babies and mothers, itis now time for all stakeholders, including media, to change frame of reference to this malice. Media specially needs to probe more into the inter linkages of health services, poverty, awareness and social-cultural contexts. Critical also is to highlight positive stories and coverage of success achieved in this battle against crusade to protect women and children in our country and state.

Faculty Development Programme to Support Research and Innovation in Media Institutions in India and United Kingdom. Media education specifically require faculty that have both practical and theoretical knowledge of subjects. Media institutes struggle to cope with this challenge to update their students with hands-on knowledge of the field while providing theoretical grounding. Given this context, an assessment of training needs of Faculty teaching journalism or other related courses was conducted as part of the UKIERI funded project titled “Faculty Development Programme–to support Research and innovation in media institutions in India and the United Kingdom”. This project envisions faculty development as the mode to develop quality standards and standardizations in this sector.

This report in 2015 is based on tenth round of India Corruption Study and focuses on Delhi. As there are so many contestants in all levels of governance for addressing corruption, it was felt appropriate to gauge any difference among Delhiites on their perception or experience of corruption.

This paper captures the key findings from the UNESCO International Commission for the Study of Communication Problems (1980s) that aimed to document the state of journalism education and its challenges in India, and also to draw critical lessons both for policy and systems to introduce standards and quality parameters in this important education stream. A combination of secondary and primary research was used for this study.

The UNICEF Awards for children-related programmes for Telugu TV Channels returned with its sixth edition in2014 and received an encouraging response from the visual media. In this edition of the Awards, the channels devoted 11,386.23 minutes of their prime-time space (6:30p.m. to10:30p.m.) on news pertaining to children.

This India Corruption Study report of 2014 is on lure of money in lieu of votes in Indian elections. This report is more an update on note-for-vote trend in the country culminating the year of2014 elections. The focus in surveys in 2014 is more on States other than Andhra Pradesh, Tamil Nadu and Karnataka, the three States where the phenomena already reached threatening levels. But this report covers the period of 2007 to 2014. The states which experienced unprecedented shifts in party loyalties and in voting intentions were specially covered.

This monograph presents a six-year review to understand the direction that the news media of the country are taking in the context of environmental movement. This monograph is for the period of 2009-2014, when activities at home and abroad on environment have been hectic. In that process, the role played by news media is vital particularly when their proliferation in India is unprecedented.

This handbook begins with defining who a child is and what the child rights are, the role media can play and why reporting guidelines are important. The main focus is on three important rights of children- right to survival and development, right to protection and right to education. These sections also cover important issues that media can focus on that are problematic in Andhara Pradesh and Telangana State.

Indian cable and satellite industry is one of the fastest growing industries in the world. From merely 410,000 Cable & Satellite households in January 1992, the number of C&S households increased to 68 million (NRS 2006). This report is based on a market research survey carried out in twenty-two cities by CMS. The subscribers were categorized in to three categories namely, CAS subscribers (in 4 cities), non-CAS subscribers (22 cities) and Direct-To-Home subscribers (22 cities).To capture the views and opinion from the supply side, the study interacted with service providers in each of the selected cities for the survey. The survey interacted with a sample of 5959 households and 965service providers (LCOs/MSOs) in these selected cities.

To bring out the nature of coverage of 2014 Lok Sabha election, CMS analysed the periodic reports of its Media Lab. Five news channels (two English and three Hindi), namely NDTV, 24x7 Aajtak, ABP NEWS, Zee NEWS and CNN IBN, were tracked to reflect the scope of coverage of NEWS media in general and of NEWS channels in particular. This monograph presents highlights of this analysis.

The UNICEF Awards for Children-related programes in Telegu Television Channels returned for its 5th edition, with the scope broadened from only girl children to include both boys and girls from birth to 18 years and pregnant mothers. As many as 17 of the 19 participating channels contributed 970 programmes to children related issues running in 5526.38 minutes. Of this, 13 news channels contributed 3140.26 minutes. Approximately 1.35% of the channels’ primetime was devoted to child rights. Apart from widening of the canvas this year from girl child to children of both genders, the Awards were made theme based. The themes were Child Health, Child Education, Child Protection and Child Right to Food Security and Nutrition.

UNICEF partnered with CMS for the fourth consecutive year in implementing this intervention of monitoring, advocacy, research, judging and awarding the most gender sensitive Telugu TV programmes and channels. This year too, the CMS office in Delhi and its office in Hyderabad streamlined the entire process of the Awards initiative — setting up a jury, monitoring of television programmes, providing television personnel with data support, inputs, and reminders and reviewing their programmes.
This time the number of channels to be monitored for gender sensitivity in their programming and content has gone up to 19 channels from the previous 18 channels. Another new feature of the UNICEF Awards this year was the opportunity provided to the TV Channels to self-nominate their programmes on girl child issues for consideration by the jury.

For the third successive year, the visual media returned an overwhelming response to the UNICEF call to champion the cause of the girl child. A record number of 702 programmes, devoting more than 93 hours of their prime time, focusing on various issues of the girl child were telecast by fifteen popular Telugu television channels, reflecting their commitment to societal concerns, and putting aside their commercial compulsions and the TRP race. Twelve news channels contributed 525 programmes of 2,502.12 minutes and the 3 non news channels telecast 177 of 3,093.11 minutes. Overall, the coverage on girl child by the entertainment channels increased from 2,815 minutes in 2010 to 3,093.11 minutes in 2011. The news channels too increased their coverage from 2,428.55 minutes to 2,502.12 minutes despite their other competing priorities.

With the success of the first intervention in triggering programmed and coverage of girl-child issues, UNICEF returned with the Awards for a second time. An elaborate campaign, detailed planning, regular monitoring, periodical review were the prerequisites to ensure better participation in terms of quality for the second awards' exercise. During the 100 days of content monitoring, the total telecast time devoted by the 15 channels was about 5,244 minutes (87 hours 40 minutes). This works out to 1.46% of the total telecast time of the channels during the monitoring period. Never before in India had channels devoted so much telecast time on one social development theme. Nor was so much programming effort put into any social issue either, in such a short period and during prime time.

UNICEF partnered with CMS in implementing the initiative of awarding the most gender-sensitive Telegu channels. The preparation of this program included preparing evaluation tools and parameters along with constituting an eminent and crebile Jury. The monitoring period was originally scheduled to conclude on December 31, 2009. But oon request from some channel operators and in consultation with the Jury, the monitoring time was extended to January 10, 2010. A total of 3519 hours of recording of the content was made in respect of 17 participating channels. Of this, 112 programmes running into 14.10 hours on girl chiild issues were identified for evaluation. This constitutes 0.40 percent of prime time content.

Many countries, including India have set up a Public Diplomacy Division aimed to educate and influence global and domestic opinion on key policy issues and project a better image of the country. However, the concept and usage of public diplomacy is relatively new in our country and efforts are needed to put in place a system that enables more effective management of citizens in foreign policy issues. “Public diplomacy in the Information Age”- Conference and Workshops was organised to further understand the experience and trends in this sector and to comprehend the full potential and usage of public diplomacy within the overall international relations strategy of the government.

‘Face of Corruption in News Media’ confirms that “petty corruption involving vulnerable sections of people” are yet to become a concern of news media. The priority is for scams and scandals rather than for systematic issues and correctives that need to be pursued. This monograph, based on CMS Media Lab study, is with the hope that it enables news media to take on a “different approach” in its coverage of corruption to make people pro-active. The coverage should be such that it also helps “prevent” scams.

This report represents a large section of India, very specifically the poor, the subjects of Bharat who seldom find space in Indian media. By covering PDS, Schooling, Water supply and Hospitals, this report looks at the fundamental concerns of the poor. The bribe paid by these households merely to survive, brings into sharp focus a set of concerns that should engage the interest of the media, as the fourth estate, to fight the system on their behalf. The publication renews standards for the attention of the media.

In the first year of full-fledged implementation of the RTE Act, this monograph presents the global experience of similar act and identifies the issues and challenges that emerge in implementing this Act at school level. The monograph suggests some action points with the aim to trigger discussions amongst development practitioners, civil society groups and government to ensure that out-of-school children are brought to schools or education reaches at their doorstep (rather, street-step).

Twenty years after Rio we find that the atmosphere is depressing. World community doesn’t have the political will to achieve the green house gas reduction targets. Rate of biodiversity loss in the last 50 years is quite high. As Mr Swaminathan rightly points out, sustainable development will depend upon our ability to eliminate both unsustainable life styles and unacceptable poverty.

India is doing something that no society in the whole history of the world has ever attempted - that is to build for over a billion people a democratic polity based on social justice and Fundamental Rights. It has never been attempted anywhere. But our revolutions are still unfinished, invariably because one can work forever for these revolutions. Our political revolution, our economic revolution, our social revolution, our foreign policy revolution and our spiritual revolution, all these five are still unfinished.

In this Indian Decade of Innovation, the Indian Inclusive Innovation Initiative could be a game changer for India. As a starter, it will be great to see India achieve a place amongst the top ten of the innovative nations in the world. But it is not about getting into the top league alone. It is about a change in our culture, in our society. It is about achieving innovation led inclusive development and growth. It is about not some Indians’ doing well, but `India’ doing well.

While the Indian constitution upholds the right of all for equal treatment before law, it makes protective discrimination towards scheduled castes and scheduled tribes. What is the point of all these provisions in the constitution? Dr Jadhav says the purpose of reservation policy is to mitigate, at least partially, the centuries old all pervasive injustices inflicted on scheduled caste and scheduled tribes and enable them to participate in the process of development and social change.

The meanings of the words caring and compassionate have been long lost. Communities are increasingly becoming apathetic, divided increasingly on all kinds of lines, on all kinds of identities. For vital change, discrimination in the society based on religion, caste, community will have to be done away with. A radical change has to be brought about in the thought process, in what it is that we want to do and more importantly what it is that we want to be

There are a large number of residents in India who don’t have an acknowledged existence. In other words they don’t have a birth certificate, school certificate, they don’t have a home and therefore the system does not recognize their existence. And as such they do not have any identity proof. This runs into a very large number of people. The whole concept of Aadhar is based on the inclusion point of view and not exclusion. With biometric verification, generating one number per person is only possible, so the scope for duplication does not exist.

This lecture brings out how accountability and responsibility aspects are missing today in the governance and the electoral processes. State political agenda is crowding city agenda and perspective planning seems to be not any ones concern to pursue with required patience and persistence. These most neglected aspects is what K C Sivaramakrishnan has analysed and effectively explained in this national lecture.

This monograph is brought out with a hope that it will provoke news media to take a fresh look into the usage of screen space on a television bulletin. Obviously, more research and innovation is required and desirable for designing and utilization of the screen space. While competition compels experimentation, newer news room technologies and software facilitates offers more effective ways of presentation.

In our country, The Persons with Disabilities Act (PWD) Act has been in place for around fifteen years now, and yet, we have miles to go before we claim inclusive development where differently-abled population participate in the development process with equal rights and opportunities. This publication is a compilation of key findings based on secondary review and Disability Audit, first of its kind of primary research study, conducted by CMS Social in Bihar, Chattisgarh, Jharkhand, Madhya Pradesh and Uttar Pradesh. The monograph suggests some action points with the aim to trigger discussions among development practitioners, civil society groups and government to have inclusive growth in real sense.

The purpose of this monograph is to put in public purview the trends in the coverage of corruption in our news media. These trends could be looked at from different perspectives – sociological, good governance, agenda setting, RTI, etc. The items monitored under Corruption were those where there is conflict of interest and/or monetary gain is involved directly or indirectly for illegitimate private gain. Number of items and time devoted for each story was studied.

A two day workshop was organised by CMS Environment to discuss the issues associated with sustainable development of cities in the future with focus on moving towards carbon neutrality. This report provides a detailed account of the deliberations and plan of action for each city.

The founding fathers and mothers of our Constitution consciously placed enormous powers in the hands of the Judiciary. It is a mistaken notion to assume that the whole role of judiciary is to decide civil or criminal matters and that judiciary must keep itself away from any injustices to the poor or needy, as that function is only of the Executive and Legislature. This is total misreading of the constitution. Humility in all three instrumentalities of the state and of recognition of their respective limited sovereignty will make it easier for the country to avoid any unnecessary collision.

In this speech Shri Aiyar has raised significant issues that concern our today and tomorrow. These are to do with our national priorities, the strategies of development, the very process of planning and the way the national programs are implemented.

As a proactive demographer, Dr Ashish Bose sensitizes planners and shows directions for analyzing options and priorities. He analyses population trends, giving impetus to development endeavors. Addressing the challenges of population stabilization in India, Dr Bose underlines that India cannot achieve population stabilization unless the BIMARU states are tackled effectively.

YOUNG STROKES ON CLIMATE CHANGE (2009)

This publication is an imaginative and thought-provoking collection of paintings, capturing a child’s perception of our beautiful blue planet – Earth. The collection comprises select paintings, etched by children from eight cities in India – Agartala, Bhopal, Coimbatore, Hyderabad, Leh, Lucknow, Pune and Ranchi – in a competition which was part of the CMS Environment and Wildlife Travelling Film Festival, September 2008 – January 2009.

There is a pressing need for a comprehensive and common understanding and operational guidelines for the successful implementation of ecotourism in India. It was in this context that CMS Environment organized a seminar focusing on the Experiences, Challenges and Opportunities in Ecotourism, Setting Standards for the industry and charting the way ahead. This report compiles the deliberations from this seminar.

Tobacco Advertising, Promotion and Sponsorship across South and South East India – Challenges and Opportunities (2009)

This joint research study conducted by CMS and Healthbridge sought to research, review and identify legislative and implementation status with regard to Tobacco Advertising, Promotion and Sponsorship (TAPS) regulations in South and South East Asian countries. This study was the first of its kind, striving to identify existing norms of TAPS and related regulations, cross-border implications of TAPS and the level of compliance existing TAPS measures with the Framework Convention on Tobacco Control (FCTC) and challenges and opportunities for future action.

Knowledge, Attitude and Practice of Delhiites towards the River Yamuna – A Report (2009)

This report by Peace Institute Charitable Trust and CMS Environment is a part of Ford Foundation sponsored project titled Mainstreaming the river as a popular civil action cause through motivating actions for the revival of people – river close links as a precursor to citizen’s mandated actions for the revival of the life-line river in the city of which this study report is one of the inputs.

A Comprehensive Report on the Climate Change Seminars (2009)

CMS VATAVARAN organized a Seminar on Climate Change in the cities of Agartala, Coimbatore, Ranchi, Pune, Lucknow and Hyderabad during the course of its 3rd CMS VATAVARAN Environment and Wildlife Travelling Film Festival. The report is a comprehensive account of the sessiuons which focused on creating awareness on climate change, its impacts and ways to manage and adapt to ongoing and projected changes at city and state level among the state level policy makers, planners as well as society with a focus on youth.

An Analysis Report by CMS ENVIS Centre on the coverage in prominent Indian media channels on the Copenhagen Summit held from December 7-18, 2009.

Jiye Jamuna – a ‘yatra’ for a deeper understanding (2008)

The Yamuna Satyagrah organized a Satyagrah Yatra from New Delhi to Agra and back from June 5-13, 2008. The objective was to seek, learn and establish a basleine on the river Yamuna in terms of its water quality, flood plain status, people’s relations with the river, groups already working for the river Yamuna, etc. The report covers findings from each day of the Yatra.

A Report on Conservation and Livelihood Security (2008)

This publication covers the struggles towards achieving the goals of livelihood security through efforts of biodiversity conservation in the states of Agartala, Bhopal, Coimatore, Leh, Pune and Ranchi.

State of the Rivers in India: A Seminar Report (2007)

The report focuses on the present conditions of the rivers in India, government supported projects, measures and strategies implemented so far to save these rivers. The issues discussed range between major river cleanup programs to urban sewage management to the National River Conservation Program.

Conservation and Livelihood Security: A Report (2007)

A panel discussion on conservation and livelihood issues was organized under aegis of CMS VATAVARAN Environment and Wildlife Film Festival in an attempt to work towards a more successful paradigm that takes into account the livelihoods of people most dependent on biodiversity, while also conserving valuable biodiversity. This discussion is reported in this publication as articulated verbatim by the panelists with only editorial changes.

A Report on International Summit on Climate Change (2007)

This publication covers the events of the International Summit on Climate Change as they unfolded, outcomes, recommendations and challenges India faces in mitigating climate change.

CMS Symbols Symposia on Communication for Social Development (2007)

This symposia was the first of its kind in India aimed at creating a platform for discussing topical and vital issues in 'communication for development' including its theory, current trends, research and implementation methods, role of various stakeholders, media and methods used in development communication and more. This publication is a documentation of the seminars, paper presentations, workshops and exhibitions held during the 3-day event.

TII-CMS India Corruption Study with Focus on BPL Households (2007)

This is the third, in a series of surveys which TI India has done to measure the extent of petty corruption. It covers all 31 states and Union Territories and is focused on the poorest and rural areas. It includes below the poverty line people in both rural areas and urban slums. The report helps put social activism on the right course and the governments on a competitive course to take initiatives for good governance and inclusive growth.

This publication is expected to sensitive more people about the pros and cons of viewership rating operations and their implications to the kind of television channels and programme options we should have in the country.

Delhi Voucher Project: First Assessment Report (2007)

The School choice campaign of Centre for Civil Society rolled out its School Voucher Project in 2007 to help remove entry barrier for economically poor parents wishing to send their children to better schools. At the end of the first year of that project, it was felt that an independent assessment would provide insights for the country. This report is a brief summary of the findings of that study.

The Supreme Court of India had suggested in its landmark judgement in 1995 that broadcasting should have an independent regulator. The campaign spearheaded by the news media against the proposed draft of the Bill, even before it was put to public debate, and the way the media moguls rallied against any legislation for broadcasting is what made CMS organize the roundtable discussion with broadcasters, experts, academicians and civil society leaders. A summary of the proceedings is presented in this study.

Journalism for Life: A look at Indian Media Representation of Farmer Suicides, (2006)

This report of CMS Media Lab is based on an analysis of news coverage of farmers’ suicides by prominent national dailies. While dailies like The Hindu have set a good example for objective, in-depth field reports and comprehensive editorials, news media, by and large, has missed yet another opportunity to report beyond mere symptoms.

Media Scene as India Globalises! (2005)

This publication provides an extensive account of rapidly changing terrain of Indian media, exploring the pressures the media was subjected to as it faced ‘globalization’.

National Roundtable on Should There be a Lakshmanrekha in News Media (2005)

The Press Academy of Andhra Pradesh (PAAP) and Centre for Media Studies organised a National Roundtable – Should there be a Lakshmanrekha for News Media on June 1, 2015 to bring attention to the shift in the concerns and priorities of news media with the opening up of foreign direct investments in news media and cross media ownership. This monograph is based on the proceedings of this roundtable.

Tracking Corruption in India (2005)

This monograph mines the data covered in various CMS corruption studies to establish linkages of petty corruption with various parameters like access/usage, quality of service, poverty, education, awareness about grievance redressal mechanism, manpower and use of IT. It also takes a close look at trends in corruption over the years (both perception and experience.

This book is an outcome of several rounds of discussions with eminent experts in the fields of mass media and broadcasting individually and in groups held by CMS since the beginning of a decline in Doordarshan’s market standing in 1998.

Strategic Communication Design, Management and Response (2004)

A National Review and Capacity Building Workshop on Strategic Communication Design, Management and Response for IEC Officers of State AIDS Control Societies (SACS) was organized by CMS and IEC of NACO towards developing a national strategy on communication policy for HIV/AIDS in India and providing inputs for developing an IEC for behavioural change communication. This publication is a detailed coverage of the sessions, including recommendations and follow-up actions.

Despite significant increase in the number of news channels, the trustworthiness of news media has declined. There is a disconnect between media perception and socio-political reality at the grassroots. This study identifies ten basic criteria which should guide our media policies/technologies towards accomplishing cherished national goals.

Media for Ecological Security Or, Should It Be Media, A Cause and Effect Dilemma!? (2003)

This is 18th in the series of lectures the Foundation for Ecological Security organised in the last one year in collaboration with India International Centre. The series aims at widening understanding of ecological issues as well as mobilising societal support for ecological security.

Corruption in Public Services: Perceptions and Experiences of Citizens (2003)

This publication highlights the trends in corruption across the country during the first decade of this century especially with regard to the delivery of basic services to the citizens by the government.

Miles to Go… The Indian Media Scene: Newspapers (2002-2003)

This report is an annual review of the mass media scene. Estimates for expenditure and trends have been analysed based on smaller sample studies but supplemented with figures available from (the industry) sources and other secondary sources (like CMIE)`

CPI is based on a field survey of seven public service/ government departments to rank services and departments, based on public perception of corruption prevalent in these services. It is one of the most comprehensive quantitative indicator of corruption in public systems in India.med

Pros & Cons of Election Surveys: The Indian Scene (2002)

This article is a selection of selected papers by Dr. N Bhaskara Rao in view of a large number of requests for views and articles of Dr Rao on Poll-eve Public Opinion Surveys.

Perspectives into the Media Scene (2001)

This publication gives an insight into decision makers’ approach and attitudes towards the media including the press with regard to the recent explosion of TV in the country.
In this monograph, an attempt has been made to integrate various data and expositions in respect of the different sectors of media and presents a coherent statement of the media scene as it has been in the past few years.

BREAD Role Model Awards (2000)

BREAD role model awards recognize those who have set new benchmarks and standards as role models in critical areas of public life and national development. This monograph consists of the profiles of the awardees of 2000, the lists of the National Panel and Expert Panel involved in the selection process.

CMS Consultations on Broadcast Bill (1997)

This monograph on Broadcast Bill are based on national level discussions as a followup to the Supreme Court judgment of February 1995 for a foresighted broadcast legislation for the country.

DTH Direct-to-Home Television Challenges and Opportunities: A Report on the National Conference (1996)

The task today is to design DTH in such a way that it is operationally feasible, commercially viable, socially desirable and economically beneficial. This monograph reports proceedings from the first ever national conference on DTH, covering aspects like market potential, technical issues, programming and advertising opportunities and policy alternatives for regulation.

Communication Strategies for Rural Development (1995)

There cannot be a better way of empowering the poor than by enabling them access to information promptly and reliably. It was against this background that CMS organized a national colloquium with the objective of bringing to the fore the missing links in the poverty alleviation programmes. This monograph on deliberations of this event is meant to help set the kind of perspective that is needed and thereby formulate appropriate strategies.

Emerging Satellite and Cable TV Technologies and Implications to the Indian Market (1995)

CMS has organized a roundtable on ‘Emerging Satellite and Cable TV technologies and Implications to the Indian Market’ on December 22, 1995. The critical issues addressed included developments and opportunities in DTH with digital compression, multichannel cable TV, MMDS; programming opportunities, including advertising potential. This monograph highlights the discussions at the meet. Extracts of some presentations are also given.

Mass Media and Marketing Communication: Perspectives into 2020 (1995)

This report analyses the turnover of the entertainment, advertising and marketing, which together sustain mass media. It also envisages trends and directions into the future with regard to consumption patterns and new technologies.

Violence and Vulgarity in Mass Media (1994)

A national symposium on the rampant violence and vulgarity in mass media, specially cinema and television was organized by CMS on September 22, 1994. A theme-wise summary of the proceedings are compiled in this publication to facilitate this debate.

Family Planning Communication in Retrospect: The Indian Scene with Bihar case (1993)

This publication puts together observations from Information, Education and Communication (IEC) in the context of Family Planning Programme.

The Missing Link in the Indian Family Programme: Information, Education and Communication (IEC) Perspective (1993)

This publication is part of a series on IEC in family planning. Based on various large scale empirical studies, this document brings out analytically the status of the family planning programme in terms of awareness, attitudes, perceptions and other variables to do with IEC in the context of reproductive behaviour.

An Overview of Media Advertising in India (1990)

Apart from recent spectacular growth in advertising in India, there have been phenomenal changes in its scope, structure and strategies. And yet there us no reliable, comprehensive and consistent base line data on various dimensions of advertising as such to enable a consolidated view of state of affairs of advertising in the country. That is what CMS provides in this publication to stimulate an independent and enlightened discussion.

Media Scene in India (1989-90)

This study brings out the extent of variations in the way different sub groups of population are exposed to mass media and provides a fresh opportunity for audience segmentation and targeting as well as innovative media planning. The objective is to help further professionalise media/ marketing strategies practices in the country and elevate the level of competitiveness in the media enterprises as such.

CMS Roundtable on Children & Television: A report (1998)

A one day CMS Roundtable on Children and Television was organized for the first time in the country to generate awareness among parents and teachers and to bring out the need for a national policy statement on children television. This Roundtable finalized a Guide for parents and teachers on children’s TV viewing, a national policy and Programming code and a Charter on children and television. This monograph highlights the Roundtable proceedings.

A Guide to Right To Information

This Users’ guide to the Right to Information Act 2005 has been developed and published by the Centre for Governance as a catalyst for making the RTI Act a widely used power tool.

Bread Review (2010-11)

This publication is a review of the activities of Bread Society during 2010-11 with the auditor’s report. It also contains information about BREAD scholarships, BREAD libraries, donations, and publications, etc.

CMS Communication Colloqium Lecture Series

On the eve of completion of ten years of independent Centre for Media Studies (CMS), it was decided to organise national lectures, as part of Communication Colloquium by people who have made a difference in the country, the way we have been thinking about the future, and also have done something about pursuing the ideas thereby setting a perspective for the new milennium, more specifically in the fields of communication, community development, equity and social change.

Challenges and Opportunities of The New Milennium: Mobilising Technology For Social and Gender Equity National Lecture by Prof. M. S. Swaminathan (1999)

Prof Swaminathan shares some of his concerns and views on the growing social and gender inequity in our country. The lecture touched upon The Gene Revolution, The information technology revolution, The Ecotechnology revolution, Precision Farming and Sustainable Food Security, Genetically modified organisms in agriculture, Information Empowerment and Freedom from Hunger.

Communication for Development; National Lecture by Dr. K. Kasturirangan (1999)

This lecture discusses the challenges to ‘Development Communication’ in the years to come. It also takes note of the opportunities from new communication technologies in the next millennium and how we can harness it for the development.

The New Milennium challenges for Indian Science and Technology; National Lecture by Dr. R.A. Mashelkar (1999)

The lecture focuses on strategy, policy and the direction that Science & Technology as an innovative problem solving tool in the early part of the 20th century.

Dr. Ela talks about how SEWA (Self Employed Women’s Association) has been her way of heading towards the Second Freedom and how it remains a challenge and an opportunity for the New Millenium.

Challenges and Opportunities of the New Millennium; Lecture by N. Vittal, Central Vigilance Commissioner (1999)

The lecture discusses the challenges and opportunities for improving physical as well as the telecommunications infrastructure to make our economy productivity oriented.

Marching Forward – Social Development; National Lecture by Vibha Parthasarathi, Chairperson, National Commission for Women (1999)

The lecture touches upon few aspects with regard o certain issues pertaining to women, the disabled and the aged; ills like drug addiction and AIDS etc., value based education and information and media.

Beyond Cynicism to Responsibility; National lecture by V. Kurien (1999)

The lecture presents appropriate examples of the failings of our nation in the fifty-one years since we became independent and the discomforting reasons for the presently chaotic state of affairs.

Development and Management of Water Resources; National Lecture by Dr. C.D.Thatte, Secretary General, ICID (2000)

Dr. Thatte presents his perceptions on the subject of utilizing water resources based on his experience in this profession for 43 years.

Public Service Broadcasting for India; National Lecture by B. G. Verghese, Eminent Editor and Scholar (2000)

The lecture discusses the role and purpose of broadcasting in India and the futility of granting autonomy status to Prasar Bharati, a public service broadcaster.

Clemenceau: The Floating Hazard

This book is a compilation of print media coverage that discusses the controversial issues surrounding the decommissioned French warship Le Clemenceau, which was on its way to Alang, a major ship-breaking yard in India, for dismantling. However, the ship was recalled to France due to presssure from various environmental activist organizations like Greenpeace, who claimed that the ship had high quantities of toxic asbestos and PCBs.

A Missing Link in India’s Social Development Endeavours: The Communication Perspective in the case of RCH

The content of the book (Part 1) is based on studies conducted by the Centre for Media Studies (CMS) on ‘IEC Operations of RCH Programme’ for the Ministry of Health and Family Welfare in 2002 and 2003. The objective of the studies was to undertake a systematic and comprehensive analysis of the IEC setup in five states, particularly in the context of EAG states. In the book, the lessons that we need to learn and the correctives that we need to take towards achieving the goals of social development are described. The second part of the book is based on further studies conducted to review the specialized training in communication skills of IEC functionaries in the RCH program. These studies analyse and evaluate the existing communication training, its relevance and utility in RCH program context. The book goes beyond mere analysis and appraisal and suggests a specific approach to go about the much needed revamp and repositioning of IEC support and initiatives.

Colloquium on Effectiveness of Small Donor Interventions (1996)

Assistance to social development schemes has not received the kind of debate and introspection it deserves. Nor has the impact of such intervention strategies based on external assistance been evaluated for larger implications. It is in this context, the first-ever roundtable consultations on the ‘Effectiveness of small donor interventions’, was held, summary proceedings of which are given here.

India Corruption Report (2000)

This report carries indicative highlights of the extent of corruption in most often used public offices in metro cities of India and also perceptions about corruption among those who avail, or try to avail, the services from such public offices.