SUPERSWEET x moumi is a London-born and Thai-Japanese owned label, inspired by the designers three pedigree cats, moumi, myogi and kikilala. Conceptualised in 2011, by founder Choltida Pekanan, SUPERSWEET x moumi personifies the attitude and instincts of her feline companions. As the face of the label, the Abyssinian blue, moumi leads the cat collective and represents Choltida’s alter ego: an eclectic designer inventing ethereal pieces for the inspired.