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"We've been using the GEICO two-seat Superbike program to promote motorcycle racing across the country," Ulrich said. "We've had opportunities to go to individual tracks for stand-alone media events, to help promote upcoming events and get people excited about motorcycles and motorcycling.

"Before we got to Mid-Ohio, we stopped at Indianapolis Motor Speedway to promote their upcoming race in August,” Ulrich continued. “We had a great media turnout and wanted to ensure every one of them had a great time. It was an educational experience all the way around, and I think everyone really enjoyed themselves."

Ulrich and his AMA Pro Superbike team have been offering promotional two-up rides at a number of racetracks around the country for more than 10 years. The experience allows select fans to personally get on the back of a two-seat race bike with Ulrich and see what it’s like to turn a lap on a racetrack. The rides were designed to help promote motorcycling in general, and Ulrich has given more than 770 such rides to help educate participants.

"It was a great event with 20 very enthusiastic riders," Ulrich said. "One of the best parts about the media rides was we had some motorcycle enthusiasts in the group, but we also had first-time riders and passengers, people who had never been on a motorcycle before.”