7 Many Cost Curves Ever cheaper LCD displays will spur demand for HD Bandwidth is getting cheaper but is not free, and HD requirements are large. IP not privileged at all at left side of the tail Cheaper processors allow more compression, higher quality and more tuners Cheaper storage allows more DVR hours and more speculative downloads (cache start for Internet downloads) Any business model can be implemented

10 Surprising Competitor Sells 40% of all DVDs Mainly at a loss Investing to have a huge library of on-demand DVDs Kiosk market Simplicity No need for broadband

11 CE Challenges Falling prices mean falling margins TV manufacturers trying to take back position as sound source and as switch Rushing to add Internet access to TV (bad idea probably) Blu-Ray players are Linux-boxes that become network connected Network operators and Google want dumb devices that they program User interface challenges lessening but still hard

12 Now, exactly what problem was I trying to solve with the Internet? I need interactivity and connectivity. I do not need the Internet per se. Internet will become a part of everything but in that process disappear as a distinct offering.

14 Digital Content Ephemeral Except for optical media no physical instance : Getting it often now little more than a few clicks Sharing a copy means you still have it and culture condones it so piracy is rampant and very hard to stop Psychological impact may be most important: content just seems less valuable Similar impact in music with loss of virgin play Blu-ray sales disappointing: is VuDu HDX the future?

15 Seemed so obvious Just become ad-supported But getting even $1/month/unique is hard and that is just not enough for many sites---especially newspapers Advertisers not finding value Biggest U.S. advertisers were subprime and proprietary student loans---they are gone. Almost no web site sells more than half its inventory CPMs range from $0.25 to $300 3 in 1,000 banner ads generate a click-thru

16 Target the ads Just get $300 instead of $0.25 Need right audience Placement rules increasingly sophisticated and proximity a major concern Sites with great demographics lack impressions and sites with impressions lack demographics Not that many ads available at $300 Local ads on Mobile keyed to current location may get $100+ CPMs but how many such ads are there?

17 Complex Tradeoffs Complexity: It may take a decade more to make TV 2.0 bulletproof enough for mass adoption. Rights: Consumers will want their content available anywhere on any device on any network but business models need you to pay more than once for that. Distribution: Need some means of cost-effective multicasting (e.g., broadcasting) for live, high-value events. DVB-H with MHL may work. In U.S., off-air may be enough. Derivatives: Clips and mashups. Privacy: Who owns what you do: Google Chrome.

18 Mobile Wild Card MHL turns mobile devices into content distributors Internet usage is structured more than browsing (see but is probably the same as TV usage DVB-H and multicasting make them better than broadband Bandwidth will be there (Xohm at 40 Mbps per cell)

19 Observations Walled Gardens may do much better than anyone thought a year ago Advertising is probably inadequate alone as a business model for most sites Look for networks to beginning paying for premium access for their subscribers Content rights remain critical---clip rights will be invaluable

Cut The TV Cable by Paul Glattstein Cut The TV Cable by Paul Glattstein Television is a medium because it is neither rare nor well done. Ernie Kovacs Overview Disconnect from Cable or Satellite TV What's

Consumer Cloud Demand A Connected Life Market Watch Perspective Cisco Internet Business Solutions Group March 2012 Internet Business Solutions Group 1 Connected Life Market Watch Program Service Delivery

In praise of television: Worksheet A Before reading the text A1 Questionnaire: How do you watch television? 1) How do you receive television programmes? (Choose as many as relevant) a) Directly, through

BABA Project Roma 27 11-2006 Aeon Digital BABA Program - Meeting Presentation November 27, 2006 Aeon Digital is a leading IPTV company Aeon is successful in acquiring top content Aeon created an end-to-end

LET S JUMP RIGHT IN THE SMARTEST ANIMAL IN THE ENTERTAINMENT KINGDOM. TRAINED TO GIVE YOU THE BEST IN WHOLE-HOME ENTERTAINMENT. Welcome to the Hopper, a Whole-Home HD DVR from DISH that brings full DVR

Table of Contents COPYRIGHT 2011 Entone, Inc. All rights reserved. This document contains proprietary information protected by copyright. No part of this publication may be reproduced, stored in a retrieval

VAST TV Vast is committed to providing you with quality advanced broadband services at a great value. Choose from a variety of TV packages and enjoy more entertainment with Vast OnDemand, digital music

Appendix B - Residential Survey Instrument - June 0 City of Seattle Residential Internet, Cable TV, and Telephone Services Survey January 0 Even if you do not have home Internet access, please complete

Effective Monetization of Music on Mobile Every year, the music industry suffers huge losses from piracy and illegal downloads. To minimize these losses and achieve strong growth, the industry needs to

10 Advantages of College Newspaper Advertising By MediaMate College newspapers offer a unique advertising opportunity from television, internet, or even regular newspapers. College newspapers reach a specific

VAST TV Vast is committed to providing you with quality advanced broadband services at a great value. Choose from a variety of TV packages and enjoy more entertainment with Vast OnDemand, digital music

Welcome to the Most Personalized TV Experience Meet TiVo Service from Cogeco 2 Get ready to live the TiVo experience. Welcome to TV like you ve never seen it. With TiVo Service from Cogeco, 1 you get incredible

- CABLEVISION SURVEY QUESTIONS - 1 Do you make the decisions or share in making the decisions in your household for cable TV service? 2 Do you or does any member of your household work for any of the following

CABLE BOX MOVIE BOX WEB BOX MUSIC BOX ONE BOX Behold the TiVo Premiere All your entertainment brought together on one stunning new HD interface. From the only people who could actually pull it off. New

PackagesCompared www.packagescompared.net FREE INDEPENDENT ADVICE SPRING EDITION PackagesCompared HOW TO GET A GREAT TV DEAL 6 WAYS TO EXTEND YOUR WIFI WHERE WOULD WE BE WITHOUT TELEVISION? WHERE WOULD

RCN2GO FAQS 1. What is RCN2GO? RCN2Go presents a unique opportunity to watch hundreds of shows anywhere you have internet access on your laptop/pc, ios/apple and Android devices. Some of these programs

Netflix s Business Model and Strategy in renting Movies and TV Episodes Reed Hastings, founder and CEO, launched Netflix as an online rental movie service in 1999. Netflix is a company that distributes

WELCOME TO XFINITY TV MORE WAYS TO GET MORE ENTERTAINMENT XFINITY TV offers more ways to get more entertainment so you can enjoy shows and movies instantly on any screen. Catch up on the latest episodes

The 7 Key Search Engine Optimization Tasks You Must Do In Order To Increase Website Traffic www.profitworks.ca Table Of Contents 1. A Case For Search Engine Optimization 2. The 7 Key Search Engine Optimization

presents The Essential Guide to Internet Entertainment on Your TV A DECADE AGO, TELEVISION ENTERTAINMENT LOOKED LIKE THIS: You tuned in at certain times every week for your favorite shows and news programs.

w w w. m e dia centero nlin e.co m Why TV Television Tops Three Screens Americans tuned into their televisions for recordsetting hours during the second quarter of 2009 when average in-home consumption

AUSTRALIAN MULTI-SCREEN REPORT QUARTER 3 TV AND OTHER VIDEO CONTENT ACROSS MULTIPLE SCREENS The edition of The Australian Multi-Screen Report provides the latest estimates of screen technology penetration

DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social

Chromecast $30.00 Online at Amazon.com or in stores like Best Buy, Target or Walmart. Simply plug in the Chromecast to an HDMI port on your TV (usually on the side or at the back). Next, attach the included

CABLE NATION: The Value of Niche Cable Networks NICHE What Is A Niche Cable Network? Networks targeted to a captivated audience of passionate, engaged enthusiasts delivering content that quenches their

OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What

The State Of Mobile Apps Created for the AppNation Conference with Insights from The Nielsen Company s Mobile Apps Playbook by The Nielsen Company Introduction Most Americans can t imagine leaving home

The multimedia challenge for communications operators Keys for an IPTV strategy 2009 everis No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form, or by

WHITE PAPER: How Businesses Are Leveraging New Internet Marketing Platforms Like Video, Social Media and Mobile to Acquire Customers and Build a Supportive Community Introduction: Businesses of all types

Advanced Compression Decoder Technology Enables On-Demand Video Services Over DSL Technology sponsored by: Triple-Play for Telcos As the popularity of the Internet and the proliferation of wireless technology

CONSUMERLAB TV AND MEDIA 2014 Changing consumer needs are creating a new media landscape An Ericsson Consumer Insight Summary Report September 2014 Contents EVOLUTION OF TV 3 CONTENT IS KING 4 THE SERVICE

GATEWAY PAGE 2 WOLFE S PRESENCE IN THE LESBIAN AND GAY MARKET Wolfe Video is the leading distributor of gay and lesbian feature films in the United States. Over its twenty-two year history, the company

The Race to be the Triple Play Provider Chuck Ellis CMO Time Warner Cable Today 2 nd largest cable operator in U.S. 19 million homes passed 11 million basic video customers Time Warner Cable Today $7.7

Everyone has a goal. Ours is to help you reach yours. As your business partner, we deliver the expertise and know-how that drives growth and fills vacancies. Dave Schwehm Vice President of Community Solutions

WHITE PAPER: How Businesses Are Leveraging New Internet Marketing Platforms Like Video, Social Media and Mobile to Acquire Customers and Build a Supportive Community Introduction: Businesses of all types

MEDIA KIT 2011 EHR SCOPE, LLC MEDIA MARKETING KIT AND GUIDELINES EHR Scope offers a full range of services to medical practices, clinics and consultants. We can position your products to be in the right

Telecommunications Digest About NAD: The National Advertising Division is an investigative arm of the U.S. advertising industry s self-regulatory process and is administered by the Council of Better Business

Internet Marketing Professor, College of Business, San Francisco State University (William Perttula interviewed by Theodor Valentin Purc rea) The trend toward internet marketing has been going on since

Tulix Sponsored Content The market for over-the-top set-top boxes has grown considerably in recent years as many consumers have looked towards devices like Roku, Google TV, and Apple TV to either replace

Streaming Explained Streaming is the term used when audio or video data is fed in a continuous stream to a PC via the internet rather than being downloaded to the PC's hard drive. This means that the viewer

P Parameterized Quality of Service White Paper Abstract The essential promise of MoCA no new wires, no service calls and no interference with other networks or consumer electronic devices remains intact

The Opportunities and Threats From Next Generation Television A Presentation at the 34 th Annual Pacific Telecommunications Council Conference Honolulu, Hawaii January 17, 2012 Rob Frieden, Pioneers Chair

HIGHLIGHTS FROM A RESEARCH REPORT OF THE BELL BROADCAST AND NEW MEDIA FUND Fall, 2007 Objective of Research: To provide a summary of the current challenges and opportunities in today s cross-platform sales

1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is

Mobile Marketing & Advertising: The New Eldorado? Marketing Event, Vienna, November 9th 2007 Thomas Husson, Senior Analyst, European Mobile Jupiter Research: An International Research And Advisory Company

Hybrid TV Taking Advantage of the Best of IPTV and SatTV August 08 Until recently, telecom operators have put their faith in IPTV to protect margins and to allow them to occupy all channels to the customer