naturally pure and fresh

client

Vrumona

project

Sourcy identity restyle

category

packaging design & visual identity

Sourcy is a proud Dutch mineral water brand that gets its water straight from a Dutch source. For over three decades Sourcy has been bottling this water and making it one of the most famous mineral water brands in The Netherlands. Sourcy is naturally pure and refreshing water that comes in a wide variety of variants and flavours. If you want a true taste of The Netherlands, drink Sourcy!

In order to honour the proud Dutch heritage and create more standout in the supermarket, we updated the logo and increased the majestic blue colour so the brand can be recognized by one overall colour. The second design task was integrating a colour system to make sure all the different variants are easily recognizable. Lastly the water with fruit variants stand out because they have the ingredients integrated in the identity, making for a design that is recognizable and fresh!

from a Dutch source

Not only did we design the new identity, logo and complete packaging assortment… We also designed the whole brand world around the new Sourcy!