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It’s every creative’s dream. Ads without boundaries. Where money is no object, advertising standards need not apply, and the clients can be make-believe. Thankfully the Chip Shop Awards have been keeping this dream alive since the 1980s. Here’s a round-up of the work that bagged a chip trophy at this year’s awards.

Best Consumer AdClient: E45 Junior, Company: Stone Soup

Best Work for a Brand you Haven’t a Hope of WinningClient: KitKat (Nestle), Company: TCS

Best work for a brand you have but haven’t a hope of rinningClient: MoSI, Company: Access