burger king menu

The competition has been eating Burger King's lunch for awhile, but its recent changes gave it a boost. Now, its new status as a public company could light a fire under the No. 3 burger chain, says analyst Steven West. Here's his recipe for Burger King's post-IPO success.

Did you hear that Burger King hired the Hamburglar from McDonald's? It must have. How else to explain why the new BK menu looks so similar to what the folks under the golden arches are serving? It's not a bad move -- but it may not save the King.