Upstaged ~ Susan Goodwill's Blog

Susan Goodwill is author of the Kate London Mystery series. BrigaDOOM, a quirky romp through murder, amateur theatre, and romance gone awry is available in stores now!

Thursday, April 27, 2006

Been in Starbucks Lately?

So, I popped in Starbucks yesterday. I sometimes go there to get out of the attic office-- or away from the library-- to slurp outrageously expensive caffeine while I write. Everywhere in the store are flashcards for Akeelah and the Bee, the new indie film by Lion's Gate (Crash and Hostel) : http://www.akeelahandthebee.com/

An article in the SEATTLE POST-INTELLIGENCER REPORTER (printed earlier this year) tells us that Starbucks is now in the movie promotion business.But Lombard asserts that this is not like the longstanding McDonald's promotion of films in its stores through Happy Meals toys. "It is not like the typical fast food approach to entering the movie business, which is about paying for product placement," said Lombard. "Starbucks has no capital investment and we have not paid for product placement."What Starbucks will receive in the deal, though, is striking in its breadth: an undisclosed percentage of all box office sales, merchandise sales, TV revenues and soundtrack and DVD sales -- even from non-Starbucks retail locations. Books will follow later this year. Wow. How many lattes would I have to drink to have them carry BrigaDOOM?

About Me

Susan Goodwill writes the laugh-out-loud funny Kate London Mystery Series. Kate and her Aunt Kitty, an eccentric former B-grade movie star, own and operate the Egyptian Theatre on Michigan's west coast. When the first act is murder, the quirky cast of the Mudd Lake Players, Kitty's amateur theatre group, "assist" Kate in her pursuit of justice. Come along for tne outageously funny rides as Kate solves off kilter crimes and the Players struggle with the show. Stick around for the last act, Kate always drops the curtain on the bad guys.