A MIND MADE FOR MATING! by @JasonSilva

Edited by CITIZEN
Music by SECESSION
Footage by Shutterstock, Imaginaty Foundation, and..

Inspired by Geoffrey Miller and his book "THE MATING MIND"

The Human Brain is essentially a sexual Ornament, a “courtship device”, so that it’s extraordinary capacities for art, language, poetry, are but human versions of the peacock feather, used to capture and manage the attention of potential mates. And with the advent of culture, we still employ these extraordinary capacities, these “technologies of rhetoric” to ‘capture the attention’ of others, except no longer to spread our genes but to spread our MEMES, a new replicator, born from the primordial soup human culture.. one that leaps and spreads... All of this is still perfectly natural, we’ve just swapped sperm for the currency of digital information-- but as Dawkins said, biological life has been an information technology all along: “If you want to understand life, do not think of throbbing gels or oozing liquids, think about information technology”

“What lies at the heart of every living thing is not a fire, not warm breath, not a ‘spark of life.’ It is information, words, instructions,” - Richard Dawkins

"The human mind's most impressive abilities are like the peacock's tail: they are courtship tools, evolved to attract and entertain sexual partners."

http://www.nytimes.com/books/first/m/miller-mating.html

What Makes Ideas Travel: (Is there a signature for virality written into certain MEMES?)
http://blogs.hbr.org/cs/2012/11/think_like_an_information_dj.html