The gentlemen of the Lobby are as thin-skinned and status conscious as a gaggle of gay hairdressers on a night out, currently they are up in arms about Downing Street insisting that their briefings be held at their offices. Usually ebullient Lobby chairman Christopher Hope is complaining that they now have to nip across Parliament Square and pop into Downing Street to hold the government to account. The truth is it is way past time to open up the government’s briefings, make them transparent and disintermediate the gatekeepers of the political news agenda.

In a digital world where news happens in realtime, not to inky deadlines, it is time to just put the briefings out live, streamed to everyone on all platforms. During the election Boris livestreamed his “People’s PMQs” on Facebook, demonstrating there is no technological reason why the briefings can’t be broadcast via a free digital feed to everyone. Hacks will still get to ask the questions, they just won’t be able to spin off-camera, privately delivered answers as they do now.

The reality is that it isn’t in the interests of hacks to open up the Lobby system or insist more often that quotes are on the public record. Intermediating allows them to more easily introduce their opinions into their new reports. Transparency will devalue their role because information scarcity makes their possession of a spokesman’s phone number so much more valuable. A start to improving and opening up the system would be to put the people’s briefings into the open, in realtime as it happens…