Kim and Kanye Make Out for New Balmain Campaign

The spring fashion campaigns have started to trickle out, and this season, there seems to be a battle underway for who can score the biggest celebrity to front his label. First there was Julia Roberts for Givenchy, then Nicki Minaj for Roberto Cavalli, and now this: Kimye for Balmain. Kim just broke the news herself on Instagram with the enthusiastic caption "BALMAIN!!!!!!":