The Prince said, “Plastic is indeed now on the menu! Faced with such damaging effects on the ocean from plastic waste from the throw-away, convenience lifestyles of many around the world, it is, I believe, utterly crucial that we transition to a circular economy.”

By 2050 the ocean will contain more plastic than fish warned researches, a fact that Price Charles highlighted at the conference.

A prediction that only highlights the lack of urgency from brand heavyweights, such as Coca Cola and M&S, stating a vague timeframe of transitioning to recycled plastic packaging by 2025.