Area Development News Desk

05/06/2011

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Less than one year ago Slingshot SEO was one of 41 companies named to The Indiana Economic Development Corporation "Companies to Watch" list, compiled by the group's small business development center network, Purdue University and the Edward Lowe Foundation.

Today, Slingshot SEO made good on that accolade as Indiana Governor Mitch Daniels joined executives from internet marketing practice and Indianapolis Mayor Greg Ballard to announce that the company will expand its operations in Indianapolis, creating up to 114 new jobs by 2013.

The company plans to invest more than $685,000 to expand within its current space at 8900 Keystone Crossing.

"Indiana has an entrepreneurial culture that has seen high-tech companies such as ExactTarget, Aprimo and Scale Computing achieve great success in our state and Slingshot SEO is just the latest," said Daniels. "These companies have been particularly successful at providing the kind of opportunities that graduates of Indiana's colleges and universities are looking for as they begin their careers and that benefits all generations of Hoosiers."

The Indiana Economic Development Corporation offered Slingshot SEO Inc. up to $1.15 million in performance-based tax credits based on the company's job creation plans. The city of Indianapolis and Develop Indy will support property tax abatement for Slingshot SEO before the Metropolitan Development Commission.

Slingshot SEO is part of Indiana's cluster of digital marketing businesses, or "measured marketing" companies. According to research from Ball State's Center for Business and Economic Research, employment within this sub-sector grew at a rate of 156 percent or 48 percent more than the national average. More than 70 firms including ExactTarget, Aprimo, Compendium, Right On Interactive, ModalLogix, Marketpath, Cantaloupe, Delivra and Formstack call Indiana home.