Branding

The Clayton State University brand is our identity. It is who we are and what the experience of being a part of our community is all about. We all play a role in Clayton State’s brand experience, and we are all brand ambassadors. To ensure that we continue to strengthen our brand we must communicate in a consistent and cohesive way. Therefore, it is important to have a good understanding of our brand and what make us unique. In our brand training we will cover:

News Media

Do you have an area of expertise on a timely topic? Chances are, you may be contacted by the media on various topics and issues. Or, our office may facilitate opportunities for you to represent Clayton Sate in the news. Be prepared to interact with the media through our media training. We will cover topics including:

How to tailor your message and stay on message

What reporters need

How to answer difficult questions

How to prepare before an interview

Training sessions will be done one-on-one with the public relations team.