The moduleexamines the international business environment and its impact on management strategies. It focuses on the organization, operation, and management of multinational business ventures. It emphasizes cross-cultural communications, and issues of control and staffing for business operations in foreign countries.

Objectives

The participants will:

- acquire basic principles of foreign trade and the importance of international trade,

- gain an insight into the challenges of major international marketing strategies and

- study intercultural dimensions and differences in values.

Target Attendees / Participants

Students of Steinbeis Master of Business Administration

Course Content by Units

Introduction: Cultural Dimensions

International strategies and competitive advantages

Market entry strategies for international markets

International networks and their management

Introduction to the theory of international economic relations

International trade and distribution effects

International trade and efficiency effects

Teaching Methods

Classic lecturing

Free and interactive class discussion

Literature

Defined in the courses

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