How to Streamline Your Floral Wedding Consultations

When Lovingly conducted its own wedding florist consultation research across partner florists in North America, one issue stood alone at the very top of the frustrations for florists list.

Couples with no clear ideas of what they want.

This overriding frustration included:

No ideas about colors or themes

No images on hand to give the florist an idea of their vision

No understanding or thoughts on florals

No budget ideas

Are you one of the many florists who think it would be great if your clients turned up with ideas, answers, and specific aspirations? If they had thoughts about the number of guests?

Thirty? Three hundred? Somewhere in-between?!

Lovingly took immediate action in all these areas when creating a free wedding referrals service for our partners.

So here we take our many pages of research notes to create a post designed to help you streamline your floral wedding consultations for success.

Let’s go!

Finding Happy Couples With Helpful Ideas

If a happy couple turns up for that initial consultation with no ideas about their wedding flowers, wedding theme or color schemes, or budget, you have a serious problem as their florist.

We have learned how awkward it can be to see a happy young couple smiling at you, genuinely expecting their wonderful florist to make their perfect wedding flowers appear as if at the snap of her fingers.

And if you’ve experienced that, we feel for you.

All florists know that the creation and choosing of wedding flower designs, colors, wedding themes and the whole big picture must start somewhere.

And it’s always easier if your happy couple knows that, too!

There are florists, for example, who insist that consultations can only happen after the bride-to-be has chosen her dress, or has booked her venue.

This creates a starting point.

Having some sort of solid ground to stand on, and make decisions based on, is vital. Florists are brilliantly creative, but they can’t see the future.

Perfect wedding flowers depend on other elements.

So do perfect consultations.

If this is an issue for you, don’t be afraid to create pre-consultation guidelines. Ask questions like:

When is your wedding taking place?

Have you thought about the season?

Have you chosen your dress?

Have you booked your venue?

Do you have a budget in mind?

Do you have favorite wedding colors?

Do you have a wedding florals checklist?

Are you collecting floral images on Pinterest?

You can fill in the blanks yourself.

The point is to try and get couples planning, or at least seriously thinking, about needs and wants, before the consultation takes place.

It can make the difference between frustration and inspiration.

How Pinterest Helps Enhance Consultations

Lovingly encourages couples to use the free online website, social media platform, and virtual pinboard Pinterest when planning their wedding.

This is a great way to encourage not only active thinking through the collection of images, but also active organization of ideas, while creating wedding boards they can ultimately share with you.

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With over 10 years of experience in the online floral industry, we believe in strengthening relationships through meaningful giving. We partner with florists dedicated to bringing people together and celebrating moments.

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