Best Buy selling iPhone 6s for $1

In a significant drop from its regular $200 price tag, Best Buy retailers are drumming up a last-minute holiday sale: the iPhone 6s is now on sale for $1 until Sunday.Customers who shop at Best Buy BBY -2.55% stores or on the retail company’s online marketplace will find that it’s selling the 16GB iPhone 6s for just $1. For one, the offer only applies to Verizon VZ -1.17% and Sprint S 1.67% versions of Apple’s smartphone, leaving AT&T T -0.97% customers out of luck.

Apple CEO Tim Cook has often maintained an “iron-like grip” on Apple’s product pricing, so it’s surprising for Apple customers to see such a large bargain this holiday season. But for Best Buy, who is struggling to compete with other retailers and online shoppers, it’s a smart tactic to attract more customers into the store. The company is currently priced at $51.5 billion, according to its most recent annual sale. “Fiscal 2015 was Apple’s most successful year ever, with revenue growing 28% to nearly $234 billion. This continued success is the result of our commitment to making the best, most innovative products on earth, and it’s a testament to the tremendous execution by our teams,” said Tim Cook, Apple’s CEO. “We are heading into the holidays with our strongest product lineup yet, including iPhone 6s and iPhone 6s Plus, Apple Watch with an expanded lineup of cases and bands, the new iPad Pro and the all-new Apple TV which begins shipping this week.”