Moderating a session at BlogWorld Expo

Can individuals and organizations use social media to advance the social good and create meaningful societal change?

In his Oct. 4 article in the New Yorker, author Malcolm Gladwell argues no. The revolution will not be tweeted, he says. “We seem to have forgotten what activism is. … The kind of activism associated with social media isn’t [deep] at all. The platforms of social media are built around weak ties.”

I’ll be moderating a panel at BlogWorld & New Media Expo on Saturday that addresses just this topic. I plan to open with a 5-minute presentation, above, that looks at a few examples of how organizations have used social media to bring about significant change. And I lay out five steps to get supporters to take action.

This track is geared more toward nonprofits and cause organizations than businesses, although I’ll also be participating in the Social Health track. Details on our panel: