Jess Estrada

I grew up in San Angelo, Texas, a small town out West. From a young age I’ve always been very active. I played basketball, soccer, volleyball and competed in gymnastics through high school. High School was my first introduction into coaching— I accepted a position at Concho Valley Gymnastics. My interest in developing people continued through my college years. I became a personal trainer, in addition to coaching gymnastics at Concho Valley.

My passion has always been to help people live a happier and healthier life. Once I discovered CrossFit, I saw it as a great vehicle to help me impact and change the lives of others. I have experienced the confidence and results that CrossFit has to offer, and want to help others do the same. Fitness is a life-long process and it is not one that you can do alone. Having the support of a community that shares the same values and goals is one of the most amazing things about CrossFit. I believe that is why people are so drawn and committed to it. I want to be part of cultivating that community and lead people toward achieving their goals and experience the benefits of a happy and healthy life.

I have worked in the fitness industry for 13 years and have been coaching CrossFit since 2011, but it wasn’t until this year that I realized my vision and purpose. I know there are athletes out there who are hungry to compete and focused on developing their skills so they can achieve their dreams as a competitor. Often, this can be a frustrating position—to know where you want to go, but not know how to get there. I want to be that guide—the one who equips athletes with what they need to go out and stand on whatever podium they choose. My goal is to develop and empower. I want to help athletes move more efficiently, build on basic CrossFit movements and introduce the more advanced, technical movements- specifically gymnastics.

My passion for development stems from my journey as an athlete and maturation as a leader. As I continue to develop myself, as a coach and a gym owner, I want to be able to share my knowledge and experiences with the CrossFit Community and the CFG Family.