Using Creative Flair in the B2B Sales Pitch

People seldom link the word “sales” and “creativity”, but the truth of the matter is that in a B2B marketplace flooded with sales pitches, innovation is imperative for sales success. Over the years, the typical “sales pitch” has lost its pizzazz.

Closing a deal takes an incredible amount of time and effort, and that extra flavor can break through the clutter and noise to occupy pole position in your prospect’s mind. It’s essential to use language in a fresh, original way to hone your go-to-market strategy with rapier-sharp clarity. Both the form and content of your killer value proposition should be original and novel.

A portion of creativity stems from the ability to move away from limited thinking. For maximum impact, sales pitches must hum with new life. This fresh spin is critical to reaching B2B prospective clients with a different, unique angle. In addition to creativity, it is important to maintain a level of aggression in the complex sale. Combining the ability to “attack” with an innovative approach creates a winning blend.

Finally, partnering the sales team with the marketing division of your company can prove extremely advantageous. Many executives are shocked to discover the lack of communication between the sales and marketing departments. Lost leads are one of the most frustrating aspects within the sales funnel. Maintaining an open line of communication between these crucial functions of the organization is paramount to sales success. In addition to capturing the most amount of knowledge regarding the target prospect, inter-department engagement often leads to an elevated level of creativity. In summary, creative panache allows B2B marketers to punch up their messaging and grab the prospect by the lapels.