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If
I
can
choose
between
promoting
a
case
study
or
some
other
type
of
marketing
asset,
I
usually
choose
the
other
type
of
marketing
asset
–
not
because
I
have
something
against
case
studies
per
se,
but
most
case
studies
are
so
formulaic
that
people
read
right
past
them
(newsletter
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