According to the company, the average QuizUp player is spending 30 minutes using the app per day “playing matches, browsing topics, messaging friends and participating in discussion boards”. To date, over 11 million messages have been exchanged through the QuizUp app, it added.

In addition to attracting huge numbers of players, the Icelandic studio has also attracted a Round B investment totalling $22 million from Tencent Holdings and Sequoia Capital.