Tag Archives: mobile devices

Over the last few years, the mobile phone has become such an asset to us that it has almost become a part of who we are. We constantly have and hold them wherever we go; they have become a very important part of our lives; our virtual being is stored in a device the size of your hand.

Which is why, now, it is so important for companies to develop apps that would personally be a very good user experience. We now depend on several apps daily to stay connected, to the outside world as well as family and friends, as they are the medium through which the conversation goes through.

Just like us people constantly wanting to look good and develop our minds and bodies, companies need to do the same with their apps. They need to be the best they can and adapt to consumer needs.

SC Moatti, former Facebook product leader, admits that we expect our devices and apps to work like magic all the time. Tech products need to be flawless and continuously engineered to meet our demands.

She also discussed at length the challenges that Facebook faced when they created their first app, after being on web for most of their first tens. The social network feared becoming irrelevant, and with most people using iPhones and Android apps, Facebook needed to stay in the game because most users still very much liked it, but their virtual lives had stemmed from their phones and wanted to access any app with just the touch of a button on a screen.

Moatti also discusses other apps in general, when people are searching for listings, and that users need to get to what they want thick and fast when using an app. She emphasizes having shortcuts and hooks, to allow users to get what they want as fast as they can, otherwise they could be tempted to quit the app and never use it again if their search feels complicated. Apps need to be as user friendly as possible.