CPC Strategy has become one of less than a dozen Google Shopping partners, playing in the park as one of the smallest companies to participate with the likes of Adobe, Adlucent, Datapop, ChannelAdvisor, Rimm-Kaufman Group, and iProspect. The companies on this preferred vendor list must become certified to earn a space on the page and in the program.

An automated bidding strategy within Google AdWords, Enhanced CPC considers an array of information, including device, browser, location and time of day, to adjust bids up or down by up to 30%.Basically, it allows Google to raise bids when it thinks a conversion is more likely and lower bids when the conversion is less likely.