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Yes. 30 days typically but some studios are now moving to even longer period of times is my understanding.

Yes, the 48 and 72 hour windows have been implemented for some titles where allowed.

This has actually resulted in me buying less movies. I used to rent new releases from NetFlix and then I would buy the ones I liked the most. I don't go to the show to see movies that much so NetFlix used to be my main way of seeing new movies.

While Redbox may use this model, Blockbuster pioneered a revenue sharing agreement in the late 90's. They got to buy movies for a low price, but then gave the studios a percentage (35-40) of the total rental revenue from those movies. Could be why Blockbuster never had the 30 day wait period.

A Warner Bros. spokesman fired back in a statement: "The consumer is best served by a windowing and pricing structure that ensures a healthy film business continuing to deliver quality movies. We hope to continue discussions with Redbox and reach a mutually agreed upon solution to this situation, but we fully intend to do what is best for our business, our consumers and the industry as a whole."

Most of us don't like stealing, and even though it may cost more than we would like it to, we will pay for it first.

And this is without doubt the most under-reported, under-stated aspect of this entire.....story

I download all my music legally....I download all my TV shows legally....and I have spent a LOT on AppleTV with movies recently legally

But there are some movies that I am rather floored that I can't watch that are NOT in the movies anymore....yet not available anywhere to watch online legally.

Edgar with DiCaprio is a perfect example. I wanted to see it weeks ago yet it wasnt available in the theatres (because it has been out too long theatre wise).....so I went everywhere online....nowhere. I finally found out that it wouldnt be available for weeks online. Huh?

I then simply downloaded it off a torrent site and watched it. And yes, I downloaded it LEGALLY the minute it finally came out.

But my point is, people are willing to PAY for things if the movie industry got their heads out of their fat arses and gave the consumer more ability and power.

1. Really should be comparing DTV PPV to iTunes or Amazon streaming rentals, not Netflix or RedBox DVD/Blu-ray rentals (i.e. physical rentals). They are apples and oranges.

2. As my wife likes to point out, if you don't go to the theater much, $6 for a movie at home for 2 or 4 people compared to tickets, food, parking, babysitter, is a bargain. And you always get best seat in house.

3. I'm not sure how people can disagree that 48 hour viewing window is NOT better than 24 hour viewing window at same price. It is. You may still not like price, but longer view period is, well, longer.

4. We do get PPV's from DTV -- maybe 1/week. We don't watch 40 movies a month. Netflix (DVD plan) was a waste for us. Movies just sat at home, never turned over b/c we didn't have time to watch something. So 4x$6 is same as 3 out plan from Netflix.

5. We do try to go Redbox route as much as possible, but several complaints here: don't always have what you want; movies aren't most current available (as someone else pointed out); not always convenient to get/return movies.

6. Yes, $6 is probably too much for a PPV.

7. Amazon Instant Video often has "specials", has a 48 hour viewing window for most movies, gives choice btwn HD and SD versions (SD is just fine sometimes, sorry), and has broadest selection vs DTV and iTunes.

I think the $10 rebate/credit/whatever from Direct might have to do with March Madness. I bet that cuts into PPV. The 48 hrs is likely to match Amazon and Vudu. We usually just rent the 99 cent and 1.99 movies from Amazon or rent a bluray from the corner Red Box for the rare blockbuster. The few extra bucks for Direct PPV would not hurt me but I have a cheapskate reputation to uphold! It is just great to have all the choices these days.

I think the $10 rebate/credit/whatever from Direct might have to do with March Madness. I bet that cuts into PPV. The 48 hrs is likely to match Amazon and Vudu. We usually just rent the 99 cent and 1.99 movies from Amazon or rent a bluray from the corner Red Box for the rare blockbuster. The few extra bucks for Direct PPV would not hurt me but I have a cheapskate reputation to uphold! It is just great to have all the choices these days.

March madness does not cut into any ppv, its all on full time regular hd channels now.

It isan accurate announcement. I've bought 1 ppv this year, it's great for special times at home in my opinion. Also for my cutting edge fans... out of the 3d choices of programming available, DirecTv's 3d ppv option is the best I've seen yet. I'll stay a fan!

Amazon also offers some newer releases on sale during weekends for $1.99 SD /$2.99 HD. And many movies get a 30 day window with 24/48 hours to finish after starting it (i.e. multiple viewings ). I always wait for a movie I want to watch to go on sale and I watch when I have the time. Vudu has 99 cent daily specials (including HDX versions) for older movies.

No way would I pay $4.99 to $6.99 for a HD movie. I live near plenty of Redbox's, BB's and even Family Video's. For me, the convienence isn't worth paying double or triple for a movie. I don't have a problem renting a PPV. I have a problem overpaying for a PPV.

I don't have an issue with what they charge for PPV. I have not bought a singe PPV since the rental window was put in place. Extending the window will not "win me back." Get rid of the window and I will order PPV again.