How Kerrits EQ Apparel started their logo design journey

Company name

Kerrits Performance Equestrain Apparel

Overview

Since 1991, Kerrits has been designing and manufacturing performance equestrian apparel for women and kids who ride and love horses. As leaders in our industry, we strive to make innovative, functional apparel that looks good and performs well. Kerrits is an environmentally-conscious, women run company, grown in the northwest in Hood River, Oregon.

Tell us a bit about who you are and the people you reach

Our target audience in women from 35-55. These women have a passion for horses and clothing. They are conscious about how they look, but also want performance in their riding apparel.

Requirements

Please visit our website at http://www.kerrits.com to view our brand identity and apparel style. While we will maintain our current logo for labels and marketing - we would like some fresh ideas to enhance our apparel with a "horsey" style graphic. We are looking for a design that might combine "carrots" and horses, while still portraying performance. The design will be used on variety of styles like shirts, jackets, socks, and hats.