TORRANCE, CA -- Aug. 13, 2014: Ah, the sights, smells, sounds, tastes
and feel of Milan in the spring! Designers who have innovative ideas can
enter the 2015 Lexus Design Award for a chance to display their works at
the 2015 Milan Design Week, be mentored by international creatives and
receive up to ¥2.5 million to build a prototype of their own. The third
Lexus Design Award competition is open for entries!

First launched in 2013, the Lexus Design Award is an international
competition that supports young creatives who tackle problems using design.
It features a unique mentoring program for four entrants that helps them
produce working prototypes of their innovative ideas and showcase their
concepts to an elite design community.

The theme of the 2015 Lexus Design Award is "Senses." A wide range ebof
possibilities open with a broad subject that influences perception and is
intrinsic to life. This year the theme also bridges design with the driving
experience, something with which Lexus is very familiar. All senses are
engaged with eye-catching vehicle styling, the sound of the finely tuned
engine, the feel of semi-aniline leather seats, and the "new car smell." By
considering this array of examples, Lexus seeks to illicit extraordinary
responses that explore the five senses.

The Lexus Design Award provides an opportunity for 12 finalists and
their works to receive wide exposure in the design community and beyond
through exposure at 2015 Milan Design Week. In addition, four of the
finalists — twice as many as last year — will receive up to
¥2.5 million and support from international design mentors as they develop
their prototypes. This year's mentors are Arthur Huang, Robin Hunicke, Neri
& Hu, and Max Lamb. At 2015 Milan Design Week, the creators of the four
prototypes will present their designs at the Lexus pavilion before the
Grand Prix winner is announced.

Entries to the 2015 Lexus Design Award competition will be accepted
through November 3, 2014 at Lexus Design Award 2015 .
The 12 finalists will be announced in early 2015. Scroll down to see more details:

Title

2015 Lexus Design Award

Application period

August 11,
2014 - November 3, 2014

Theme

Senses

Judging criteria

• Depth of understanding of the
design concepts for the competition and a unique interpretation of those
concepts.

• Uniqueness
of perspective and originality of solutions proposed under the theme.

• Four entries
from the 12 finalists will receive up to 2.5 million yen each to cover
prototype production costs. The designers of the four entries will create
prototypes between January and March 2015 through sessions with their
assigned mentors.

• The four
prototypes and eight panels will be exhibited at a Lexus exhibition space
during Milan Design Week 2015.

• Each of the
four prototype winners will be asked to give a presentation at Milan Design
Week 2015, after which a single Grand Prix winner will be
named.

Note: Only one individual
per entry will be invited, regardless of whether the winning entries are
submitted by an individual or a group.

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