Initiative to recover the inbound tourism demand to Japan which dropped significantly after the 3.11 earthquake. From tradition to state-of-the-art, from nature to technology, such variety that creates the chaos is the greatest beauty of Japan. The website features the 36 contents to highlight this point which include hot springs, high-tech toilet, etc. The users were asked to vote on the contents and were able to see the ranking in real-time which became an all-new platform to communicate the beauty of Japan.