You've got to stand for something or you're going to fall for anything

Amazon Steps Up Customer Reviews

Now with video….

Not only is it an invitation to upload a video of your review, it’s smartly coupled with a very convienent link to a video camera you can purchase at Amazon to create your video product reviews for Amazon. This is such a great example of how context can drive sales. It’s also an interesting evolution of the product review that Amazon has made famous.