If you want a concise how-to book on graphic design that avoids all the theory and just gets down to the nuts and bolts of getting a project done, then this book is for you. It includes hundreds of projects for logos, letterheads, businesses cards and newsletters that even the most design-challenged individual can accomplish easily with impressive results. The templates are here, and all you have to do is follow the easy-to-understand recipes for executing the projects. There's no guessing involved. Project recipes cover setting dimensions for page layouts, recommendations for type and point size, colour ideas, paper information, sources for graphics and photographs and a complete production guide. This book is the one thing every non-designer can count on to create winning designs.

The ingredients The type used in each recipe is keyed, by number, to this list of ingredients—it includes the name of the typeface, the point size, line spacing (when there is more than one line of the same typeface), alignment, and the point size of lines. HOW TO USE THE RECIPES M: Lorem Ipsum Lorem ipsum is scrambled Latin text used by designer’s to demonstrate the approximate number of words it will take to fill an area of the layout before the actual text is specified. L: The ingredient

by when. The more clearly defined your expectations are, the more likely they are to be met. Some writers like a general assignment where they build the article from scratch. At the other extreme are those who would prefer a detailed outline that spells out exactly where you’re headed. The better your system for making assignments, the easier they will be to manage. 9.9 Before a final edit, take the time to compile the content and prepare the file. Translating all of the text into a single word

list of 500 people, you clearly can do it yourself. Adding and removing names, and printing a set of labels for each issue shouldn’t require massive resources. If, on the other hand, you intend to build and maintain a list of 25,000 paid subscribers and will be actively marketing your letter to others, a dedicated internal or contract mailing list manager is a must. 14.3 Next, determine who will perform what mailing services. Among the things a mailing services company can do is help you create

that everyone will find something that compels them to take action. But too many messages muddy the water—especially in the confines of a fifteen-word phrase. Keep it as simple as and as focused as possible. For example, the top benefits of a hypothetical copier retailer might be: 1. They offer a lowest-price guarantee 2. They have the area’s largest selection 4.6 Finally, test your defining phrase with customers. The true test of whether you have a good phrase is to ask someone who doesn’t