I love AdAge.com. Greating reading material for those who think advertising -- the ads and the pop culture/market forces behind them -- actually matter.

In this new article, marketer Al Ries explains why the VNU/Arbitron collaborative "people meter" project is way off base. In it, he explains "public relations builds brands better than ad promotions". But do they actually build ratings? Mr. Ries wrote the article in response to an April New York Times Magazine article which explained that the way companies monitor viewership and listenership consumption was about to radically change, as the VNU/Arbitron "Apollo" project was being tested.

About Joint Communications / Contact Us

Joint Communications Corp., media strategist firm for media trends, consulting, marketing and market research located in Westport, Connecticut / New York City with John Parikhal and Chris Kennedy delivering global results for companies with a need to know "what's next" by measuring existing consumer demand, thinking different and monitoring new media trends.
All posts written and submitted by Chris Kennedy, unless noted. Comments and topic tips welcome! Please send to:Chris Kennedy, Chief Editor