He's already released a video apologizing that some people may have been curse-ye-ha-me-ha'd that he didn't intend to. He blessed them through the internet to reverse the curse. (I wish that I were kidding).

Even adjusting for inflation that's a really good deal. I guess they were hoping people (most likely stoners with the "munchies" -- who else is going grocery shopping at 4:30 AM?) would buy other things after going into the store.