If You Want a Successful and Sustainable Company, Focus on the Workforce

Focus on Labor — I’ve never been the CEO or a highly placed Vice President of a company, but from an outsider’s perspective, I always have a hard time understanding the lack of focus on the labor force. At times, it really looks like labor is the key to success. If the labor force is well taken care of, production and profits tend to do well. It reminds me of that post I did about sustainability and pitchers. The relation here is that when management takes care of the labor force, it is with an eye towards long-term sustainability.

I still believe that this is an important idea. Without the workforce, where would a company’s profits be? Without the workforce, where would the economy be? Even after the rise of the robots, I still think it’ll be really important for companies to take care of their workforce. It turns out, I’m not the only one with this opinion.

This short-term greed can be seen in many aspects of corporate behavior, from scrimping on investment to obsessing about quarterly earnings to fretting about daily fluctuations in stock prices. But it is most visible in the general cultural attitude toward average employees.

Employees are human beings. They devote their lives to creating value for customers, shareholders, and colleagues. And, in return, at least in theory, they share in the rewards of the value created by their team.

In theory.

In practice, American business culture has become so obsessed with maximizing short-term profits that employees aren’t regarded as people who are members of a team.

Rather, they are regarded as “costs.”

And “costs,” as we all know, are supposed to be reduced as much as is humanly possible (except the “costs” of the salaries of senior management and investors–those are supposed to be increased).

Bingo! Mr. Blodget hits the nail on the head. Regarding employees as costs is a fundamental mistake in thinking. As we know, our words are important. Not only for ourselves, but for those around us. He continues:

Whenever you suggest to folks that it doesn’t have to be this way, that some companies can and do balance the interests of shareholders with the interests of customers and employees–and, in so doing, create a symbiotic relationship that supports all of these constituencies–folks call you a “socialist.”

This is a strange insult, because the government has nothing to do with this. But, nevertheless, “socialist” is the label you get branded with if you suggest that the senior managers and owners of America’s corporations should share more of their vast wealth with the employees who create it.

This view of capitalism is that it is a sort of Lord-Of-The-Flies economic system in which the only consideration should be “every man for himself.” In this style of capitalism, leaders do not manage teams and organizations in a way that creates value for everyone–customers, shareholders, and employees. Rather, in this style of capitalism, a handful of winners extract as much value as they can from hapless losers who don’t have the skills, knowledge, or time necessary to “demand a raise” or “go get a better job.”

It doesn’t have to be this way.

There is no capitalist law that says companies have to view employees as “costs” and pay them as little as possible.

Senior managers and owners can choose to share more of a company’s wealth with the people who generate it. They can choose to make only reasonable profits, while still generating compelling financial returns. And they can choose to pay their team-mates living wages instead of viewing them as “costs” and extracting every penny of possible value from them.

If American corporations were struggling to earn money these days, we wouldn’t be having this conversation.

But they aren’t.

American corporations have the highest profits and profit margins in history.

American corporations can afford to pay their employees better, hire more employees, and invest more in their future and the country’s future.

But American corporations aren’t doing that.

Instead, American corporations are choosing to divert as much of their value as possible to their owners and senior managers.

Doing this is not a law of capitalism.

It’s a choice.

And it is a choice, unfortunately, that is destroying America’s middle class, robbing American consumers (a.k.a., “employees”) of spending power, and, ironically, hurting the growth of the same corporations that are making this choice.

If your customers are strapped, your company can’t grow.

And, right now, American companies are choosing to impoverish their customers (employees), while skimming off as much wealth as possible for themselves.

The idea of viewing employees as costs is perfectly in keeping with the idea that the US doesn’t require any paid vacation days. What kind of a company do you want to work for: one that treats its employees as assets or one that treats its employees as liabilities?