Building life and building a brand

L3 Builders

// branding

L3 Builders is a licensed home remodeling contractor offering a full range of home building and renovation services. The owner, Pete Lyons, is a carpenter hailing from Scotland whose mission is to offer his clients an impeccable experience with high-quality custom homes, renovations and additions.

After a decade of running his own general contracting company, his team had grown and his business had expanded. It was time to establish a brand for his company. Lyons wanted his company to stand out from the crowd and change the traditional notion of construction services. They would need a name. They would need a logo. They would need a solid brand to demonstrate their team of qualified workers.

Process

Working with Lyons and his vision, we developed a name for the company based on the three corporate values he holds highest: skill, integrity and pride. Using the image of a lion, we created a memorable way to represent the owner’s name, and paired it with his three top values – reminiscent of a lion’s pride.

We developed the brand with a strong colour palette; a bold yellow, associated with both a lion and construction services, and a dark grey, to complement and balance it.

Values

Based on L3 Builders’ goals of improving a home’s livability and helping people to make a good investment into their home’s value, we helped them to develop the tagline: Building life.

The logo, messaging and colours needed to extend to all aspects of their company representation in order to establish a solidified and professional team.

The branding was extended across all vehicles and employee clothing, and we designed a bold business card and corporate brochure to give prospective customers a good sense of their services. Their identity has helped to establish them as a professional, cohesive team, standing proudly by their work.