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This week, Microsoft announced (via WSJ.com) that it was partnering with China's BesTV to create "family games and related services." According to Reuters, BesTV and Microsoft are, more specifically, working on a "next generation family gaming product and service."

In China, BesTV is an internet TV provider and uses a set-top box for its video streaming and on-demand service, which you can see below in a photo courtesy of PCPop. The device apparently runs Android 4.0.

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Since BesTV uses an IPTV system, it would make sense for Microsoft to partner with them as BesTV's IPTV license could allow Microsoft the ability to beam games into Chinese living rooms without requiring a dedicated gaming console.

Why go through all the hassle of dealing with a console ban, when these days, you don't even need a video game console?

Kotaku is reaching out to Microsoft and will update this post should the company comment.

Update: A Microsoft spokesperson tells Kotaku, "We can confirm Microsoft is working with BesTV, a subsidiary of the Shanghai Media Group (SMG), to explore new opportunities in Shanghai and China. We believe there is great market potential and partnership opportunities here and look forward to sharing more details soon."