10 Must Reads for Improving Your Online Marketing

Having a good website and clear online marketing strategy is very important in today’s business world. But there’s a lot that goes into building an online strategy. So we rounded up some of the best tips and related posts from members of our small business community. Read on for the full list in this week’s Small Business Trends community and information roundup.

Create a Welcoming Website

(Barefoot Basics)

What do your customers see when they go to your website? Do they see a site that is welcoming and professional, or one that is confusing and difficult to navigate? This post from Rochelle Stone explains the importance of creating a welcoming website and some things to consider in order to accomplish that goal.

Correct These Google Analytics Blind Spots

(Marketing Land)

If you have a website for your business, then you probably use a service like Google Analytics to measure its performance. But there are some website features that Google Analytics doesn’t help you with. This post from Brian Massey outlines some of those Google Analytics blind spots and offers solutions for correcting them.

Make Your Web Content Live Up to Its Promise

(Premier Content Source)

Writing great headlines and promoting content is very important to finding online success. But your actual content needs to live up to the hype. Here, Nicole Beckett shares some thoughts on creating great content. And the BizSugar community discusses the post further here.

Use These Tips for Your Holiday Facebook Strategy

(Competitive Edge)

When the holiday season rolls around, many businesses take the opportunity to spruce up their social media promotions. In fact, there are many different ways you can make your Facebook page more inviting for holiday customers. This post by Shantha Wetterhan shares three strategies for optimizing your holiday Facebook presence.

Measure Your Social Media ROI

(Stuart J Davidson)

When you use social media in your marketing efforts, it can be difficult to really tell what you are getting out of it. But this post from Stuart J. Davidson shares some methods for measuring social media ROI. And BizSugar members talk more about the post here.

Avoid These Online Marketing Mistakes

(Belle Communications)

So you’re marketing your business online. That’s great. But there are plenty of roadblocks that can negatively impact your online marketing efforts. Here, Kate Finley shares 10 of the most common online marketing mistakes and how you can avoid them.

Update Your Content Marketing Efforts

(Griot Digital)

Content marketing is a constantly evolving field. It’s not just the tools that change though. Businesses also need to update the methods they use for trying to reach customers. This post by Nadia James includes some thoughts on content marketing along with a helpful infographic.

Tell a Great Story

(Resonance Content)

It’s important to tell a story with your online and in-person marketing efforts. Part of that story is to explain who exactly you are. Here, Rachel Parker shares some methods for telling your story effectively. And BizSugar members talk more about the post here.

Use These Internet Security Tips in the Workplace

(Internet Billboards)

Online security is becoming increasingly important, particularly for business matters. In this post, Agnes Marylinn shares some tips for improving internet security in the workplace.

Get Your Great Content Noticed With SEO

(XEN)

If you want to get your website or blog noticed, you need to have great content. But if no one ever sees that content in the first place, it still won’t do any good. This post by Kerry Butters shares some thoughts on balancing SEO and great content. And the BizSugar community shares some thoughts on SEO as well.