Twitter Futures - 'Captain America: Civil War' Threepeats

Friday Afternoon Update: In a case of triple déjà vu, Captain America: Civil War took home top spot for the third week in a row, narrowly beating out Suicide Squad by 100,625 to 90,484 total tweets. It would seems as though the Spider-Man x-factor has given Cap's appeal a big shot in the arm. Considering that the second film improved by 50% over the first opening we here at Box Office feel comfortable its a feat that he can repeat again with the third film and take it to over $150 million. Superhero adaptations continue to dominate the box office and with over two dozen such films on the upcoming release schedule its clear that the genre is one of the tentpoles of the entire industry at this point, making up an increasingly large percentage of the total box office.

Speaking of superhero films, Suicide Squad and newcomer Dr. Strange rounded out the top 3 on the week with 90,484 and 65,488 tweets respectively. Suicide Squad has been in the top 10 for every week of 2016 so far so this was just business as usual for the aspiring franchise. Dr. Strange was here for the first time though as buzz about its impending first trailer reached 16,953 tweets on Wednesday. Next week it will debut during Jimmy Kimmel's late night show and I'll be very interested to see just how it stacks up with other superhero films, specifically Ant-Man which I think is one of the better comparisons.

The BFG debuted its first trailer on Tuesday which gave it 8,737 tweets, a promising start for the Stephen Spielberg adaptation of Roan Dahl's beloved book. By comparison, the first trailer for Paddington had 2,500 tweets.

Rogue One: A Star Wars Story also debuted a trailer yesterday but we were only able to capture a partial total for its day and as such it did not land in the top 10. It will turn up next week in the list no doubt as today alone it is at over 30,000 and leading all tracked films.

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