boomers’ generosity

The generation that tuned-in and turned-on is also now recognized for its generosity. Boomers, more than any other age group, give the largest share of donations to charities – an estimated $61.9 billion, according to a new report. Not only are boomers the biggest chunk of total donors (34 percent) they also account for 43 percent of all donations. “Baby boomers are now the dominant source of income for most nonprofits,” says Mark Rovner, a principal at Sea Change Strategies …