Ask the Expert: Should I Be Using Video Marketing?

Today’s “Ask the Expert” Column features Emilie Bierschenk, the Production Coordinator for WellcomeMat.

Q: How does video marketing provide real estate professionals with a competitive edge as prospective buyers increasingly turn to the Internet to search for homes?

A: It’s well documented that as more and more digitally-savvy homebuyers browse online for new homes, real estate agents and brokers who demonstrate online video prowess are swiftly differentiating their clients’ listings.

“Video has helped me give more value to my sellers,” says Renee Fishman, licensed associate real estate broker for Halstead Property in New York. “I have a bio video up on Halstead.com and it’s a great way for people to connect with me before they even meet me.”

“Not only does it win you business,” says Silver, “but because of your personality coming out in the video, when people meet you, they know who you are and they’re more comfortable with you. That’s a big leg up.”

Content on this website is copyrighted and may not be redistributed without express written permission from RISMedia. Access to RISMedia archives and thousands of articles like this, as well as consumer real estate videos, are available through RISMedia's REsource Licensed Content Solutions. Offering the industry’s most comprehensive and affordable content packages. Click here to learn more! http://resource.rismedia.com