Available Workshops

Customer Lifecycle

Create customer segmentation for targeted digital communications with the creation of personas. Determine digital communications mix (email, SMS, digital promotions) for each segment, the content, as well as the send frequency. Educate on best practices in email marketing, to ensure that all digital communications are compliant and engaging.

Customer Journey Mapping

Define what a customer journey map is and importance for communicating with customers. Examples of the different types of customer journey maps and success stories.Create different customer journey maps for different customer personas, and identify areas where current communication touchpoints can be improved using current and future resources.

Core Data Sets

Establish strategic ideas to complete records with missing core data. Design a preference centre and welcome process. Define strategies for collecting data through sign up forms and how to leverage cross channel marketing and execute campaigns in a targeted way.

We suggest carrying out a “Goals & Metrics Workshop”
to explore in more detail.

Goals & Metrics Workshop

Our team of digital experts will work with key stakeholders to define and develop the key goals and reporting metrics relevant to the organisation. We will guide teams to establish a reporting pattern for a measurable process that align with business outcomes.