Bio2

Irma Zimmermann: Online Branding

Irma Zimmermann

In this episode of the Ideas Architect podcast we talk with Irma Zimmerman. Irma has international experience in graphic design, advertising and creating brand identities. Currently she is based in Melbourne and works around the three overlapping areas of:

Design websites

Social media technology

Brand Identity

Topic: Website and Online Branding

Here are some of the things we discuss with Irma:

How technology has changed design

The emergence of new jobs and careers through new technology

What makes a great brand

The role of story telling in building your brand

The essential elements of a good business website

Why having a mobile responsive website is crucial for SEO

Google’s latest algorithm update

How smartphones have become a global communication tool

The importance of using different social media platforms for different tasks

Why Twitter is a great online platform

The online platform to use if you have products

How to choose the right online platform for you

Why inspiration trumps information

The importance of being consistent with publishing your content

Why you should collaborate with complementary businesses

The continuing importance of both online and offline media

The Five Cs that underpin your online design and strategy

The importance of using imagery and goldfish

[Tweet “The five Cs of Online Branding and social media with @telljuicy”]