Great Harvest Bread Company Creates a Recipe for Success with Location Analytics

| May 24, 2013

Great Harvest Bread Company, headquartered in Dillon, Montana, and known for its whole-grain breads and baked goods, is using EsriLocation Analytics to help grow the successful franchise even further. A combination of Esri Business Analyst software and Tapestry Segmentation data allows the company and franchisees to quickly perform detailed market analysis that identifies market gaps and profitable potential locations to open new bakeries.

More than 220 bakeries in 43 states are run by franchisees dedicated to the company's mission of providing delicious and nutrient-rich food products to communities. To ensure franchisees are both happy and successful, Great Harvest takes special care to find locations with viable territories that support long-term business success. The Esri platform is an important part of this process at every step.

In addition, Tapestry Segmentation data is used to profile and rank populations that would be supportive of new franchises based on existing customer profiles and behavioral data. Subscriptions to ArcGIS Online and Business Analyst Online, two cloud-based solutions Esri hosts, are used to find and bring the most current data into desktop analyses or even on-site at prospective locations.