Programme

09:00 am – 09:30 am

Networking & Registration

Session 1 | Under the Magnifying Lens: Current Facts and Figures of the Market and Germany’s Special Role in the Innovative Shaping of our Energy Future

At the beginning of the day, you can look forward to an all-round introduction to the current state of the solar and storage market. Based on concrete feedback from installers and end customers, the residential, commercial and utility size areas will be broken down into facts and figures. Particular attention will be paid to Germany’s pioneering role in the areas of sector coupling, e-mobility and digitization.

Moderated by Eckhart K. Gouras, Managing Director, pv magazine group

09:30 am – 09:45 am

Status-Quo and Future Scenarios for Solar & Energy Storage in Europe

Resurrection & growth prospects of the solar market

Assessing the dynamics of energy storage – Where are the markets of tomorrow?

Understanding the Buying Process of PV and EES Products – Recent Insights from the End Customer Monitor

Information procurement: Owners & planners of RE systems

Motivations and barriers for purchase decisions

Julian Lückerath, Research Analyst, EuPD Research

11:35 am – 12:00 pm

Who Are the Customers of PV and EES Systems Today and Tomorrow? Clustering German Households with Personas Regarding Energy Autarky

Assessment and identification of PV and storage customers

Innovative customer approach: Presentation of the persona concept

Dr. Martin Ammon, Head of Energy Industries Center, EuPD Research

12:00 pm – 12:30 pm

Evaluation of Virtual Power Plants – The Utility of the Future?

Decentralization of power supply

Processes around trading and asset management

Jochen Schwill, Founder and Managing Member, Next Kraftwerke GmbH

12:30 pm – 1:30 pm

Lunch Break

Session 2 | The Whole Is More Than the Sum of Its Parts: Is Europe Working Hard Enough on a New Energy Landscape?

In order to understand the solar and storage market, it is necessary to think holistically. With a view to the structures and developments in Europe, this session will present and analyze the individual driving and hindering forces. What are today’s emerging markets? What are the effects of framework conditions? How does the current pricing of electricity arise and how will it develop?

Session 3 | Top Brand Award Ceremony

Since 2011, EuPD Research awards the Top Brand Award to manufacturers and wholesalers who convince with their successful brand management. The Award is given out in the categories “Modules”, “Inverter”, “Wholesaler” and “Storage”. The data for the scoring is derived from the Global PV InstallerMonitor 2018/2019.