As a premium global brand we are wildly popular around the world. Counterfeiters try to benefit from our popularity by fooling customers into purchasing fake products. We combat counterfeiting to safeguard our relationship with you and give you the best possible experience.

Check out our dedicated UGG® anti-counterfeit social media pages on Facebook and Twitter to get updates on new scams counterfeiters are using or to ask us questions.

Please scroll down to learn how to avoid and fight fakes. Or check out our store locator to find an authorized retailer near you.

Is the Website Verified?

If you’re suspicious a website is fake, paste the URL in the search bar to check.

Is it an authorized retailer? Find out here:

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did you already buy a fake ugg® product?

It’s not too late to get your money back. In fact, you can dispute charges from counterfeiters with most banks and credit card companies.

However, in order to dispute the charge most payment providers require you to have:

Proof of purchase (email confirmation from vendor or paper receipt/invoice)

Proof of attempts to return the product for a refund (email chain or letter exchanges)

A screenshot of the results from our authorized retailer search bar above OR a screenshot of a legal notice declaring the website is counterfeit. Click the images below to see examples of legal notices.

Counterfeit Gallery

UGG® is renowned for the luxurious comfort of twinface sheepskin and exceptional craftsmanship. Fake shoes and boots are made with dubious and inferior materials.