Hasbro

Hasbro is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Hasbro is home to such brands as STAR WARS, TRANSFORMERS and GI JOE and MARVEL.

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In 2012, Hasbro suffered a huge setback when they released the G.I. Joe: Retaliation line without the support of the movie. However now that the movie is about to be released, the line gets a second chance on life.

By this point, the nine million other websites in attendance at the hasbro media event more than beat to death the coverage of Transformers. So instead of discussing the minute detail of each thing announced at the show, I thought I would do this a little differently.

I used to be such a comics nerd, but I am kind of glad my love of comics has not become a part of my toy collecting. There's a lot going on with Marvel and Hasbro and it can be pretty daunting to keep track of it all.

It has been said that the Clone Wars was the most successful Boys Property in 2008, but you wouldn’t know it by the amount of effort put into the presentation at Hasbro. According to the presenter, more than half of the line was not ready to be shown at Toy Fair, but would be shown at Comicon.

Of course the big draw at Hasbro was the Transformers, specifically the line for the Transformers the movie. Unfortunately, nothing was spoiled for us, save for the appearance of the Devastator toy. Includes HD video.