DescriptionCigar and cigarillo consumption in Sweden is in steep decline with per capita consumption today being less than a third of its level in 1990. Cigarillos dominate, accounting for 96.7% of the 42.7 million piece market.

The market has long been dominated by Swedish Match, and is now led by STG following its purchase of the former's cigar and pipe tobacco business in 2012.

Prospects are for a continued contraction in the market with forecasts suggesting sales down by almost 20% from current levels by 2022.