The Hyundai Super Bowl 2018 ad buy was confirmed in December. The South Korean car maker joins its local rival Kia once again in advertising in the Big Game. According to AdAge, Innocean will handle the creative for the Hyundai Super Bowl 2018 commercial. Update: The Hyundai Super Bowl 2018 ad teaser promises to a bigger ad than last year that surprises millions.

In 2017, Hyundai had an elaborate Super Bowl campaign with the US military. The commercial was filmed live during the Big Game. We expect a more traditional Super Bowl commercial from Hyundai this year. The new 2019 Veloster N, announced at North American International Auto Show, might make an appearance in the Hyundai Super Bowl LII commercial line-up.

The Hyundai Veloster N has a 2.0-liter turbocharged engine with up to 275 horsepower and 260 lb.-ft. of torque. The electronically-controlled suspension with multiple track-tuned driving modes has been optimized at the famous Nurburgring in Germany.

Find out which other 15 Super Bowl 2018 ads have been announced so far. This much lower than in past years at three weeks ahead of the Big Game. Super Bowl advertisers are announcing their expensive commercials closer to the Big Game than in past years as consumers attention span is decreasing. Another factor is the fear of social media backlash in case the commercials hit the wrong buttons.

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