In our fast-paced, technology-filled lives, spending time outdoors has become a luxury. Ask most clients to reflect on their average day and they say, “Wake up, drive to the gym, drive to work, work all day, drive home, eat dinner, relax, work some more, sleep and start again.” Their greatest outdoor adventure comes from walking to and from their cars. It’s time for a change! Now is a great time for you to start an outdoor training program. Give clients a new challenge, a chance to benefit from fresh air and an opportunity to revitalize their spirit.

Client: Ryan Mackin Personal Trainer: Nick Tumminello, CSCS, owner of Performance University Location: Baltimore
Going Pro. Ryan Mackin is no stranger to competition. In high school and college, he was a high-ranking wrestler. After finishing college, Mackin became a high-school wrestling coach. Still yearning to compete, he set his sights on becoming a professional Mixed Martial Arts (MMA) fighter.

I have run several different-sized health and fitness businesses in New Zealand, Europe and the United States. No matter how big or small the operation, I have always used a qualified accountant to assist me with my accounts and prepare my end-of-year tax returns. Using an accountant has many benefits and, in my opinion, they far outweigh the costs.

Do you love bragging about your clients? Do you tell your friends about the mom of four who is back to her prebaby weight or the couch potato who rediscovered fitness—and his ambition? Their journeys to success have also been your journey. Now that you have shaped success for clients like these, what are you going to do to shape success for your business?

Client: Joanne
Personal Trainer: Jason Bosley-Smith, CSCS, founder, TheFitRx.com
Location: White Marsh, Maryland
Revelations. Like many Americans, Joanne was overweight. By age 50, she had tried a variety of fad diets, with mediocre results. “I had also ventured into some unhealthy ways to lose weight,” she adds. “I had success in the past, but for only nanoseconds.”

Anyone who grew up as a runner in New Jersey, as I did, would tell you that running during the summer in the Northeastern United States is no ordinary challenge. Some days are downright sticky; stepping outside your air-conditioned house can feel like walking into a steam room. Similarly, many places in the country experience harsh summer conditions that carry thermal and cardiovascular challenges. Knowing how to handle these will protect your clients.