Groupe Sud Ouest started using Video Cloud last November to provide audiences with an enriched news experience with online video. While its initial emphasis is on training journalists and production values, the publisher is building to a point where it can offer advertisers a broad range of solutions, including hardcopy and web-based ads, as well as premium space in the videos themselves.

One of the most significant challenges Video Cloud solves for Groupe Sud Ouest is the ability to support each of its titles across 73 local offices. Because each publication has its own dedicated library within Video Cloud, content can be added from any source, including journalists reporting from the field. Groupe Sud Ouest also sees Video Cloud as a first step toward introducing video for mobile applications, an evolution that is easily achievable using App Cloud, Brightcove’s content app platform.