Whole Foods Tests Feelgoodz

Kyle Berner, a free-spirit entrepreneur who founded Feelgoodz, a New Orleans company that produces and markets flip-flops made in Thailand, began a three-week demo tour yesterday of 14 Whole Foods stores in Louisiana, Texas and Arkansas.

AUSTIN, Texas — Kyle Berner, a free-spirit entrepreneur who founded Feelgoodz, a New Orleans company that produces and markets flip-flops made in Thailand, began a three-week demo tour yesterday of 14 Whole Foods stores in Louisiana, Texas and Arkansas.

Describing himself as “not a closed–toe shoe kind of guy,” Berner, who spent a year in Thailand teaching English, said he was inspired by the quality and comfort of the all natural rubber flip-flops and decided to launch his com