LATEST THINKING

Bringing TV to life: Issue V

There’s a new wave of disruption sweeping over the video market.

OVERVIEW

We’re starting to see clear signs of strong momentum towards new digital
platforms. Digital natives are flexing their considerable muscles to try and
secure a dominant position. Telcos are looking to capitalize on their
customer insights and raise their profile in digital video. New entrants
continue to innovate with eye-grabbing digital propositions and content.
How should traditional content providers respond to make sure they can
ride the wave, compete in this rapidly changing market and secure their
place in the fast-configuring digital value chain?

Accenture’s “Bringing TV to Life” series aims to build an understanding of the
technology and business trends and market drivers that are radically
reshaping the video industry. Our perspective reflects our experience with
players across the ecosystem and makes use of Accenture’s primary industry
surveys. Our series aims to help all the players in this rapidly evolving space to
accelerate their journey as high performance businesses

KNOW THE FACTS

KEY INSIGHTS

Riding the next wave

As digital devices continue to proliferate, with multiple IP devices per hyperconnected consumer increasingly the norm,
and the TV just one point among many for digital video consumption, we’re seeing a new wave of disruption starting to
break over the video industry.

About The Survey

About the 2015 Accenture Digital Consumer Survey

The Accenture Digital Consumer Survey for communications, media and
technology companies was conducted online between October and
November 2014, with 24,000 consumers in 24 countries: Australia, Brazil,
Canada, China, Czech Republic, France, Germany, India, Indonesia, Italy,
Japan, Mexico, Netherlands, Poland, Russia, Saudi Arabia, South Africa,
South Korea, Spain, Sweden, Turkey, United Arab Emirates, United
Kingdom and United States. The sample in each country is representative of
the online population, with respondents ranging in age from 14 to 55+. The
survey polled respondents about their usage, attitudes and
expectations related to digital devices ownership, content consumption,
broadband constraints, digital trust and the Internet of Things.

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