Inbound marketing is currently the most effective method of marketing in the digital age. The old methods of outbound marketing involved buying the exposure, which leads to product sales. Missing from that calculus was product and brand loyalty. With inbound marketing, content is the draw. Since the content is hosted internally (usually on a blog)

Organic SEO involves using a variety of techniques and methods to help your website climb through search engine rankings. Even though SEO can be highly profitable for many business owners, there are still some who don’t want to invest much in it as the results are far from being instant. A reputable California SEO firm

Inbound marketing refers to aligning all marketing efforts to a customer’s interest and needs. You get the customer to come to you and your content, rather than trying to sell them on an idea. It is a product of the internet era and is a relatively new marketing concept. Its rise in popularity is thanks

By now you probably have a website for your company. A lot of work has gone into fine tuning the content and on page SEO and now you need to address the other big requirement of being online: Social Media. The first step is to get on the three main social networks. That would be

Understanding and getting results with both SEO and SEM is difficult enough, but as most consultants know, dealing with the management is just as important. Here is what to expect and how to approach the management of your clients: Roles – The first and most important aspect is to know who you will be dealing

In addition to the new “AMP Stories” format, Google is experimenting with AMP for Email. Available under Gmail Developer Preview, AMP for Email enables developers to use the AMP framework for content within the email client. Google sees three benefits when using AMP for Email: Content that is kept up-to-date in real-time – Since AMP

There is a lot of hype about AI, and specifically Machine Learning, in the news today. A lot of that news is good, and the benefits everyone talks about applies to all fields, even SEO. Machine Learning is all about taking quantities of data that a person could not possibly comprehend and processing it quickly.

Everyone should know by now that SEO is a long-term strategy. Short term tactics that boost ranking tend to get shut down by search engines fast and faster. However, using a few proven tactics, you can generate additional growth for your b2b site in rankings, traffic, and links with a few techniques. The first step

Google is changing the way it handles location-specific search. The changes will affect mobile search, the Google app for iOS, desktop search, and Google Maps. Previously, when you search, your results are shown on a top-level domain that is your country code. Going forward, all search will revert to the location of the device. For

Local search is important for Google and has seen many changes over the years. The number of changes has kept SEO professionals and local businesses on their toes. Here is a list of changes Google made to Local search in the recent past: 2016 In 2016, Google shook up the local search market by taking