Being unique along with useful is the mantra of present times. Web designers and developers are working relentlessly to evolve features and making additions that can add to the user experience and interaction. While there is a lot of experimentation going on, some practices or trends are more noticeable as compared to others. Let’s highlight what fascinates web designers and developers nowadays;Grid layouts Pinterest has made grid layout trendy. Even big brands are considering giving their simple websites a grid facelift. Mashable is the latest big name that has shifted to the grid arrangement and reminds very much of Pinterest. The other names that chose the layout long ago are Etsy and eBay. Ecommerce based websites are showing interest in grids and thus designers are looking for ways to make them more appealing. Small details Designers nowadays are not just obsessing over big elements but also giving time to evolve small but engrossing details. Such additions can be noticed in a number of established web brands. If you are a Skype lover, then, do notice the otherwise happy smiley become sad when Comic Sans is used. In the same way, some websites know what day it is and greet visitors accordingly. These small details don’t play a role in accomplishing the main objective but every major software development company knows that they do contribute heavily in developing the overall personality of the website. Transparency and details This is something with strings attached to the social media factor. In case of websites that deal in content, bubbles highlighting the number of shares, likes and comments is very common. In case the content is shared abundantly and there are good numbers to flaunt, then, employing such method can reap great amount of benefits. 9gag and Tumblr highlight such details creatively to garner interest from viewers. Ecommerce also has scope for such arrangement. So, if you are thinking about an online store builder, think transparency, social media and details as well. Persuasive & quirky text Conversions are not simple; so, more the elements assisting the same, better it is. Text is being looked with a keen interest by web designers and developers alike. Expedia uses persuasive short messages very wisely by informing users about other people interested in the same deal. Text on buttons is also being experimented with to convey ideas and human emotions. It is time proven that anything quirky stays in the mind, and the same idea perhaps is making web specialists go for it, states AblySoft. Notification alerts Just the way Facebook tell us about notifications, some websites are also informing their visitors whenever something new happens. Quora is the best example. Blogging based websites can use it very smartly to inform their users about new posts. Web portal development services are also recommending such alerts to highlight updates. The creative breed of web experts is no longer sticking to the existing rules and is actually prepared to experiment. And if we look at the general acceptance and popularity of such bold steps, it seems fascinating times lay ahead.