Pierce Brosnan, known for his movie hero roles, makes the “Perfect Getaway” in Kia Motors America’s (KMA) 60-second spot for the all-new 2016 Kia Sorento CUV, making its broadcast debut during the third quarter of Super Bowl XLIX. In the spot, part of KMA’s multifaceted campaign for the 2016 Sorento CUV, Brosnan listens to a [...]

NBA All-Star Blake Griffin and his comedic talents are back in a starring role in a series of new television commercials for Kia’s Optima midsize sedan. Continuing the signature, satirical comedy of previous efforts, Griffin is cast in the lead role for several big-budget action movies set in the Old West, ancient Rome and an [...]

Making it a three-peat, basketball superstar and global brand ambassador Blake Griffin is back. And this time he’s brought along a cape and a sidekick – funnyman Jack McBrayer – to hit the streets as “The Griffin Force.” It’s a series of eight new television commercials for Kia’s Optima midsize sedan. The campaign, which continues [...]

DC Entertainment (DCE) opened San Diego Comic-Con Wednesday by unveiling the Justice League-inspired Kia Sorento, the eighth and final custom vehicle built in partnership with Kia Motors America. The Sorento’s new design was penned by legendary comic book artist and DC Entertainment Co-Publisher Jim Lee, who completed the customization of the car before a live [...]

Kia Motors America (KMA) has teamed up with DC Entertainment and Super Street magazine to build a head-turning Kia Sportage inspired by Wonder Woman’s power, inspiration and sense of equality. Unveiled Wednesday in conjunction with the 2013 New York International Auto Show, this customized Sportage signals the continuation of a 10-month, eight vehicle partnership between [...]

Former Miss USA Alyssa Campanella stars as a futuristic robot in the latest Super Bowl ad from Kia Motors to introduce its 2014 Kia Forte Compact Sedan. “Hotbots” is scheduled to air during the third quarter of Super Bowl XLVII on February 3 and introduces the technology-laden Forte, which will offer the next iteration of [...]

Hyundai Motor Group, led by Hyundai Motor Company and Kia Motors Corp., today – Jan. 13 –announced that Peter Schreyer (pictured above) was appointed as President to oversee Hyundai and Kia’s design centers in order to streamline its resources and create synergy between the two brands. “Strengthening our fundamentals, especially in the area of design, [...]

Kia Motors America (KMA) and DC Entertainment will show off two of their Justice League-inspired machines this week at the Los Angeles International Auto Show. On display will be the Batman-inspired Optima, previously unveiled in October at the Time Warner Center in New York City, and the Aquaman-inspired Rio 5-door, previously revealed at this year’s [...]

The 2013 Kia Optima SX Limited (SXL), which is the new top-tier trim level of the midsize Optima sedan line, is now arriving in dealerships with a price tag of $35,000. First introduced at the 2012 Chicago Auto Show, the upscale Optima Limited went into production at Kia’s U.S. manufacturing plant in West Point, Georgia [...]

Kia Racing followed up last year’s Street Tuner (ST) victory with a nail-biting, second-place finish in a caution-filled Continental Tire Sports Car Challenge race Saturday, featuring more than 70 cars. Nic Jonsson and Andy Lally are second in the ST standings heading into next month’s Kia 200 at Miami-Homestead Speedway. During a rain shower in [...]

Amid the driving rhythm of heavy-metal music, smoke and blinding lights, Kia Motors America (KMA) took the wraps off a three-door Soul coupe concept that hints at what could possibly be the future of Kia’s Soul. “The idea was to make the Track’ster tough looking, like a bulldog,” said Tom Kearns, chief designer for KMA. [...]

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