When the University of Birmingham’s Latin American burritos seller Tim Stillwell made the final of this year’s series of The Apprentice, the owners of Wrapchic might have expected a spin-off effect in the city centre.

Unfortunately, Tim was the second contender to be axed.

And while Tim prepares to launch his own outlet, Burrito Kitchen, at Merry Hill, Wrapchic hopes to draw in the crowds with it’s Indian food style wraps – though you can order an omelette wrap if you fancy eggs.

Less impressive is the shop’s dreary North Western Arcade position, almost opposite to House of Fraser’s back door.

Since this odd perspective is the same both upstairs and downstairs, you’ll find more genuine character in the stamp at the top of your receipt.

The staff are friendly and there’s a myriad of options to suit most palates.

Taking our two youngest children along was fun in itself, though having to talk through glass to a lovely lady from Estonia could have made them feel like they were inmates at a zoo.

The food at Wrapchic in the North Western Arcade, Birmingham

Daughter Madison bypassed the wraps by opting for a tray of chicken Rajasthani on rice, with a mint and coriander dressing (£4.50).

Son Louie was tempted by the tikka-style Mughlai chicken with rice in a wrap – and by the news he could have hot chilli sauce on it. I had kidney beans and chutney sauce instead.

Eating upstairs, Madison found her meal to be a touch spicy. But not so much that it won’t have trained her up for next time.

Both of our ‘boy’ burritos (£4 each) were served in a tight coat of foil.

Once freed from this metallic straitjacket, the wraps’ ultra-pale exteriors looked like the skins of exhausted, albino marathon runners.

I dissected one to see it there were kidney beans and, yes, a red cross on the foil had market it out.

While the wrap itself was tasteless (I don’t “get” wraps), the ingredients were much better than expected, with fluffy rice and tender meat – though a side portion of rubbery potato wedges tasted hours old.

While Louie had chosen Ribena (£1.50) to share with his sister, both nippers ended up pinching some of my 80p bottle of water to calm their sizzling lips.

All told, £14.80 wasn’t bad value for a spicy alternative to the average sandwich shop.