Coping with China's Talent Crisis

Ian Thubron, President, Greater China - TBWA Group

Marketers and agencies unanimously rank human resources--finding, keeping and training good staff--as their No. 1 challenge in China, one of the ironies in doing business in the mainland, home to the world's largest population. Talent has become a crisis in every sector, from FMCG to travel and tourism to luxury goods. The problem is growing worse as foreign firms struggle to expand their operations in China's fast-growing consumer market.

Thoughtful ChinaThoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.