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Why do you think some managers are resistant to the idea of engaging in social media marketing? What could you do or say to convince your reluctant boss that SMM could be a good idea in a specific business setting?

Mind Map on Why do you think some managers are resistant to the idea of engaging in social media marketing? What could you do or say to convince your reluctant boss that SMM could be a good idea in a specific business setting?, created by Michael Bayly on 15/06/2014.