What is Web Analytics?

Web analytics is software that enables you to monitor the performance of your website. It is essential for all websites, but particularly
for e-commerce sites as it enables you to see which visitors are converting and where on your site they are doing so. This information shows
you where to focus your budget and which marketing channels are working for your campaign. There are free, comprehensive web analytics software
packages available, web analytics should be on every website.

How Does it Benefit My Business?

Your online business needs a function that tells you who is coming on to your site and how they are behaving
whilst there. Web analytics will do this, telling you which site people came from, including what search term
they used and whether it was from paid or natural listings. It can also show what pages of your site they viewed,
what page they landed on and what page they exited from. This information gives you a crystal clear picture of how
your website performs, where its strengths are and what areas need optimisation.

Without website analytics you are unable to scale the success of your campaigns and will not know which areas of
your online business are performing well. This means that you cannot possibly be experiencing maximum profit.

Why Let Ingenious Manage My Web Analytics

We can find you the best analytic software specific to your needs, help implement the software and maximise
functionality. We have well established relationships with third party web analytics providers and will get you
the best deal on the most useful web analytics package for your site.

Ingenious will help you analyse the data and advise how to maximise the performance of your website.

If you want to ensure that you have a clear picture of how your site is performing and possess the knowledge
to maximise your profit, or just want to know more about web analytics, then please fill out the
contact form below and
a member of the Ingenious team will get back to you.

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