I love WordPress Blogs and recommend them to my clients. However, many people are unaware there is more than one way to set up their blog. One of those ways is simply WRONG! from a web traffic and SEO point of view.

Pilar Zuniga, owner of Gorgeous & Green in Berkeley, CA

Recently a young business woman asked me how to draw more traffic to her green wedding, floral & gift shop website. I did a little analysis and saw that though her blogging energy was connecting with people who want to read about wedding flowers, it was also being wasted.

Pilar’s blog for Gorgeous & Green was successfully pulling in 100 visitors a day, but it was not connected to her website and not building traffic for her website.

Notice that the new blog address includes the Gorgeous & Green Events domain name & /blog/. This is how you want to set the blog to drive traffic and new visitors to your small business WordPress Blog & WordPress Website. This is the WordPress software version and it’s free. Your web person can help you set it up.

What about the 100 daily visits to the wordpress.com blog?

I know, I know. We don’t want Pilar to lose that traffic so she’s putting up a big note at the top of the previous blog with a link to the new blog. That way her regular visitors can bookmark the new WordPress blog before we take it down.

Many of the small business people I talk to these days are aware that building a WordPress Website is great for small businesses. One of the biggest problems for small businesses in the past has been keeping their business website up-to-date. While finding the time to update may always be a problem, the technical aspects of updating a site have been eliminated by WordPress. The expense and delays of calling on a web designer are no longer an issue.

With a WordPress Website, the business owner or staff just logs into the site and updates using a word processing style editor known as WYSIWYG. Its no harder than using Word or Nisus Writer or any of the other writing software that business people use. With similar ease, photos, internal or external links can be added as well.

The ease of updating a WordPress Blog Website seems to be the primary reason to choose to build your next website in WordPress. It’s not the only reason however. Stay tuned for another reason in the next post.