Transcript of "User Involvement 27th May 09"

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A bit about me <ul><li>9 years at the BBC </li></ul><ul><li>BBC Southern Counties Radio </li></ul><ul><li>BBC Special Features Unit </li></ul><ul><li>BBC Radio Cambridgeshire </li></ul><ul><li>1 year (ish) at LBC </li></ul><ul><li>Nightly News </li></ul><ul><li>Jenny Éclair </li></ul><ul><li>2 and a half years at sounddelivery </li></ul><ul><li>podcast & video production </li></ul><ul><li>bespoke communications campaigns </li></ul><ul><li>training workshops and events </li></ul>

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Today’s Agenda <ul><li>An overview of the changing media climate </li></ul><ul><li>The what, the why, the how of current web tools – breaking them down to really understand how they can involve service users </li></ul><ul><li>Case studies and examples of good practice </li></ul><ul><li>Social Media on a budget– but you don’t need a huge budget to be encouraging users to engage </li></ul><ul><li>Applications – how can use the tools to give people a voice, have their say, feedback within an organisation but also perhaps to change media perceptions too. </li></ul>

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<ul><li>So how can a blog </li></ul><ul><li>work for you? </li></ul>

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<ul><li>Twitter is a kind of public instant messenger stream. You go online or on your mobile device and send text messages (”tweets”) of up to 140 characters — or about one sentence long. Your tweets can be read by others, and you can sign up to follow the messages others write so that you can read theirs. </li></ul>

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What’s a wiki? <ul><li>a Wiki is a type of website that allows the visitors to add, remove, and sometimes edit the available content. This ease of interaction and operation makes a wiki an effective tool for collaborative authoring. </li></ul>

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What is social bookmarking? <ul><li>store, tag and share links across the internet. </li></ul><ul><li>share links with friends… and people with similar interests. </li></ul><ul><li>access links from any computer. </li></ul>

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Considerations <ul><li>Must agree to tags </li></ul><ul><li>Can’t stop people tagging your content – even stuff you don’t want associated with you </li></ul><ul><li>Bookmarks can go out of date </li></ul>

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<ul><li>Provide support, advice and information for families with disabled children, no matter what their condition or disability. </li></ul><ul><li>Mission and Purpose </li></ul><ul><li>Remove the barriers imposed by society which prevent families with disabled children achieving their full potential, and to empower these families to live the lives they want to lead. </li></ul>

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<ul><li>Patients and carers can find out what other people think of local hospitals, hospices and mental health services. </li></ul><ul><li>And lots of people share the story of what happened to them or their family when they were ill. </li></ul><ul><li>Most important of all patients and carers can tell it like it is - patients and carers know what the service was like and come up with lots of great ideas about how it could be better. </li></ul>

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Does Patient Opinion make any difference? <ul><li>Improving maternity care information at Northampton </li></ul><ul><li>Checking on ward cleaning at Rotherham </li></ul><ul><li>A meeting, arranged by Patient Opinion, changes things for the better at Rotherham </li></ul><ul><li>Improving infection control in Portsmouth </li></ul><ul><li>Raising awareness about dementia in Northampton </li></ul><ul><li>Nursing staff retrained at Bolton, after a painful injection </li></ul><ul><li>Patients will be shown more consideration during MRIs at Hull Infirmary </li></ul><ul><li>Long wait for postmortem leads to appointment of Bereavement Manager </li></ul>

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Closed v Open social networks <ul><li>You can set up your own network for your community or group by using free networks like: </li></ul><ul><li>www.ning.com </li></ul><ul><li>www.webjam.com </li></ul><ul><li>www.wetpaint.com </li></ul><ul><li>www.multiply.com </li></ul>

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<ul><li>So how can social networks </li></ul><ul><li>work for you and your </li></ul><ul><li>stakeholders? </li></ul>

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So is Web 2.0 for you or not? <ul><li>YES </li></ul><ul><li>You want to express the human voice of your organisation </li></ul><ul><li>You want to enable easy ways for people to share knowledge and information </li></ul><ul><li>Open source thinking - willing to share ideas in progress and let others join in and help it </li></ul><ul><li>Can deal with the messiness </li></ul><ul><li>You already have the basics covered. </li></ul><ul><li>Costs </li></ul><ul><li>Source: Designing for Civil Society </li></ul><ul><li>NO </li></ul><ul><li>You are obsessively controlling </li></ul><ul><li>Your organization is not ready for some changes in how you work </li></ul><ul><li>Your audience is not online </li></ul><ul><li>Everything must be vetted by central authority </li></ul><ul><li>Your aims are written in stone, not electricity </li></ul><ul><li>You aren't prepared to assist people in learning a new skill and the time to make it an organizational habit. </li></ul>

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Tips for creating powerful content <ul><li>Listen to podcasts, audio content, read blogs, explore social networking </li></ul><ul><li>sites, watch vodcasts, read wikis – see what “the competition” is doing </li></ul><ul><li>Involve your staff, supporters, clients - get their opinions & ideas, find </li></ul><ul><li>out how they want to be communicated with. </li></ul><ul><li>Be yourself - don’t try and copy what’s already out there. Be </li></ul><ul><li>innovative. </li></ul><ul><li>Share the responsibility – ask team members what they would like to </li></ul><ul><li>do. </li></ul><ul><li>Explore how incorporating a social media strategy start slowly and build </li></ul><ul><li>up content. </li></ul>