Leen Gysen

About Leen

(°B, 1971) After a period as a research assistant with a master in archaeology and art history at the KU Leuven (Belgium), Leen Gysen worked with Telindus (now Proximus), in sales and international product marketing and later was appointed Corporate Marketing Communications Director.

At the beginning of 2004 she started as Director of Marketing and Sales at BOZAR Centre for Fine Arts. Amongst others, she implemented the branding of the BOZAR culture trademark. Five years on Leen Gysen was ready for a new challenge and started her own business providing providing independent management support services in the creative, heritage and fine... Read more

(°B, 1971) After a period as a research assistant with a master in archaeology and art history at the KU Leuven (Belgium), Leen Gysen worked with Telindus (now Proximus), in sales and international product marketing and later was appointed Corporate Marketing Communications Director.

At the beginning of 2004 she started as Director of Marketing and Sales at BOZAR Centre for Fine Arts. Amongst others, she implemented the branding of the BOZAR culture trademark. Five years on Leen Gysen was ready for a new challenge and started her own business providing providing independent management support services in the creative, heritage and fine arts field.
She works with museums, arts organisations and businesses, focusing on international marketing, communication and funding strategies as well as cultural retail and museum shops.

As founding partner at IPARC, a multidisciplinary platform for art conservation, research and collection services she is
responsible for business development, innovation as well as the marketing and communication strategy.
IPARC was elected national SME of the year in 2018.
At ARTPORT, the sister company of IPARC, concerned with art storage (www.artport.be) she is the managing director.

Leen Gysen is also president president of the NGO Plan International Belgium (www.planinternational.be).

She lectures on strategic marketing and communication, innovation in art, Internet of Things application for the arts and managing creative teams for companies and businesses operating in the cultural sector and creative industries. Since 2011 she is European Female Entrepreneurship Ambassador, an initiative of the European Commission in collaboration with UCM and Mabizz.