“I became a citizen so I could
specifcally vote as opposed to
just being on a green card,”
writes Sarah Dusek, a native of England who became
a citizen last year, and is co-founder and CEO of
glamping-tent startup Under Canvas.

30% of respondents said they expect the economy
to be “worse” over the next 12 months. That’s more
pessimistic than the CEOs responding to the Inc.
5000 survey, which is largely male; only 10% expect
the economy to worsen this year.

“I am now a committee person in Philadelphia,”
writes Felicite Moorman, co-founder and CEO of
software startup Stratis. She was elected to that local
role in May. “Baby steps.”

22% of respondents say they have considered running for offce, and one respondent already has:

79% of women surveyed have a somewhat to
strongly unfavorable opinion of Trump, versus

54% of Americans in late August, according to Gallup.
Trump was never popular in this crowd (62% of these
women self-identify as Democrats), but he’s losing
support even from his 2016 voters. Only 15 women
founders say they would vote for Trump in 2020.
84% of women founders say they won’t vote for
Trump in 2020 ...

... versus 61% from the Inc. 5000 survey.
51%

say they’re more
politically active since
the 2016 elections.
They cite donations,
marching in protests,
and calling/communi-cating with local
politicians ...

Amy Errett

MADISON REED

What would be a dream gig for most was less
than thrilling for Errett. The former CEO had
nabbed a general partner position at Howard
Schultz’s investment frm, Maveron, but “I got
up every day thinking about how the CEOs I
funded were having all the fun,” says Errett. So,
in 2013, she decided to go big with Madison
Reed, her direct-to-consumer startup that’s
attempting to upend the $18 billion hair care
industry with cleaner, customizable, at-home
dye kits. The brand is now following in the
footsteps of Drybar, with its own Color Bars
in New York City and San Francisco—and
$70 million in funding from investors including
Maveron. —J.B.

Amy Jain

BAUBLEBAR

See page 72.

Christina Lampe-Onnerud

CADENZA INNOVATION

Electric cars and energy-effcient power grids
need better batteries—and the Swedish-born
serial entrepreneur and PhD has spent her
career inventing them. She has founded two
battery startups: Boston-Power, which makes
lithium-ion batteries; and, in 2012, Cadenza
Innovation, which is focused on creating better
and more energy-effcient packaging for
battery power cells. Her new company has
raised over $10 million from angel investors,
and lined up $6 million in grants from the U.S.
Department of Energy and three states. This
year, New York’s state government agreed to
use Cadenza technology to test a clean-energy
project: “The energy problem is a global
problem—but we’re not approaching it as a
global problem,” says Lampe-Onnerud. “It
becomes a local opportunity.” —M.A.

g Koel Thomae

NOOSA YOGHURT

On a trip back home to Australia, Thomae
discovered a velvety, tart, honey-infused
yogurt. A series of events—a three-hour lunch
with the family that owned the yogurt recipe,
a modest windfall from working at beverage
startup Izze (which sold to Pepsi), fnding a
dairy farmer in her adopted town of Boulder,
Colorado—led to the launch of Noosa in 2010.
Now, with $220 million in revenue and private
equity backing, Noosa’s a contender in the
high-stakes yogurt wars. —K. W.

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