Is the social sky falling? Facebook's algorithm change that is costing businesses

Facebook has changed its reach algorithm a couple of months ago but most Page owners are just starting to notice that their posts are only reaching a small per cent of their audience. In other words, page owners are forced to pay to ‘Promote’ posts if they want to reach their own audience as they did before. For a business with a huge Facebook fanbase, this can cost tens of thousands of pounds a year as promoting a single posts starts at £4.