Category Archives: promotion

Book club marketing can yield lots of new readers for your book. All authors should consider the benefit of including questions within their book or on their website. Beyond that, various strategies can be employed to connect with book clubs.

To help with that process, I’ve written a free 22-page booklet, An Author’s Guide to Book Clubs, that contains hundreds of questions an author, book club leader, or teacher can use to spur literature discussion. Use them as is or tailor as desired. Tips are also included for contacting and visiting book clubs as well. This sign-up incentive is truly one of a kind. Enjoy!

We have a phrase that we say quite a bit around our house: progress, not perfection. It’s something that I have to say to myself daily. It’s the things that we work on consistently and strive for that make us better and how we see results.

One of the best things an author can do to implement that progress and see real results from their work is to have a plan. Many times when authors are just starting out or if they are looking to take things to the next level, it’s difficult to know what changes they need to make.

So I thought I would share 10 applicable and doable tasks that you can put into practice to grow your online presence and make a big impact.

Getting your voice heard above the social media clamor can be challenging. I have launched three books over the last few years and I am always looking for creative ways to market. As well as all the obvious ones, social media, ads, and building an email list, I have found podcasting to be very effective

read more http://badredheadmedia.com/2018/05/simple-ways-authors-can-benefit-from-podcasting-by-guest-suzkelman/

The Best Book Marketing Tool You Probably Aren’t Using

What if I told you there was an easy and effective way to network with big blogs and big industry names without ever having to leave your house? Maybe you’re thinking “oh, I’ll just follow them on Twitter” and while that’s a good book promotion idea, it’s also passive. Good book marketing requires a more active approach. So, let’s explore how you can do that.

Book Marketing Pro Tip! How to Market Your Book to Indie Bookstores

With chain bookstores ever-dwindling, it’s a great time to consider marketing your book to an independent bookstore. Haven’t considered it yet? Maybe it’s time that you did. Bookstores, whether just for stocking or for events, can be a great book marketing goal. They are also a great way to get in front of more readers as well as build your local tribe.

Not sure where to start? Let’s have a look at some things you’ll want to know, before you start pitching.

On March 1st, Pew Research Center released its newest report on social media use.

As everyone would expect, YouTube and Facebook lead the pack, capturing a good portion of Internet users.

But not far behind, with an estimated 800 million users as of September 2017 (Statista), Instagram proves that it’s continuing to flourish.

If you’ve never used Instagram, I recommend that you read an earlier post I wrote for Joel Friedlander titled Instagram Primer for Indie Authors. Since that time there have been a few changes: Instagram is more nimble on desktop computers, and you can now schedule posts without reminder notifications with most scheduling applications if you have a business account.

But today we’re going to be more concerned with growing your Instagram account.

Goodreads is the world’s largest site for readers and book recommendations, and an attractive spot for authors to promote their books to readers to get reviews. Authors sometimes wonder how to effectively reach and engage with reviewers on Goodreads, especially when they can see how much Goodreads reviews can impact the success of a book.

There are two different approaches for authors when it comes to promoting books on Goodreads that authors should leverage together. There’s the “pure marketing” approach, for which Goodreads provides suite of advertising products for authors to use to build awareness around their books. The other approach involves investing in building long term relationships with readers that can pay off over time.

If you have the time and are willing to invest it, here are some ways to engage with reviewers on Goodreads:

The 13 Pre-Order Strategies That Increase Book Sales

f your first question is: What is a pre-order campaign? then you’re in the right place. If you’ve done a pre-order campaign in the past but it wasn’t successful, then you’re also in the right place. Below are the 13 strategies that will ensure success when it comes to selling your books.

Including pre-order campaigns in your author marketing plan is a great way to build buzz. Additionally, it’s an excellent excuse to engage fans and draw in new ones. And perhaps most importantly, pre-orders can prove very lucrative for sales, when done right.

It’s important to note that a lot of these strategies include a request that people email you a copy of their Amazon receipt in exchange for an offer or prize. Not only is this a simple way to verify who’s really buying, you get the added bonus of building your mailing list with their email addresses. A mailing list (and subsequently, your newsletter) is an author marketing goldmine when it comes to opening doors to sell more books.

When you’re just starting out as a public speaker, it can be a challenge to find actual speaking gigs. In the past, speakers had to rely on sending out cold emails or reaching out to former colleagues to get invites to industry events and conferences.

While it’s not easy to launch a book without any kind of online presence, many first-time authors are in exactly that position. Unfortunately, it’s an exercise in frustration to launch one’s online presence—and get up to speed on social media—in conjunction with a book release. It’s like trying to drive a car at the same time you’re building it. At some point, you’ll end up on the side of the road.

I recommend authors who are starting from “online zero” to look at their strengths and opportunities that exist outside of their own newly started (or nonexistent) website, blog, or social media. If done well, the book launch will help draw people to you online because they’ve read your book and enjoyed it, not because you’ve tweeted at them to buy it. When your book achieves a reasonable foundation of readership or success, so too will your online presence; the two go hand in hand. (Note: Prior to the book launch, I do recommend you establish sites or accounts you plan to be active on for the long term—just be aware they’ll be most useful, marketing-wise, for your next launch, whenever it is.)read more https://www.janefriedman.com/book-launch-plan/