Insights

Top Articles of the week on user experience ( UX ). These articles are based on user research, dark UX, data visualization and product thinking.
1. Doing Research with People Who Are Not Users: Consultation
User research is an integral part of any product design, understanding their needs will help a product...

Telsa Model 3 is the car that has been long awaited for more than 10 years. On July 28, 2017, Elon Musk handed over 30 of the Model 3 to its owners. This was a huge milestone in the Tesla Master Plan that was shared in 2006 by Elon Musk. With...

The word design has got everyone’s attention these days, it's not only a buzzword but some real dollars that companies are investing around the world. From tech companies to consulting companies everyone wants to talk about design. Some are looking to build in-house expertise with Chief Design Officer, while others...

About Us

Idea Theorem is one of the top user experience design firms in Canada. We focus on mobile app design, web design and web development. Once the digital product is ready for launch, we help put together a digital marketing plan in order to connect with the target audience.