About

Digital and Social Media marketing is an exciting and fresh training course incorporating a hybrid and interactive pedagogy. The training integrates technology, theory and practice. It will prepare participants with a foundational understanding of digital marketing channels and how successful digital marketing campaigns use the numerous online and mobile platforms. Furthermore, it also covers digital and social media marketing strategies, creating interesting and viral content, website design and management, search advertising design and deployment, digital advertising creation, Video and social media advertising, SMS and email marketing, social media campaigns design, and using data analytics to monitor and optimize the campaigns.
The training is designed to motivate participants to think like a digital marketing professional, and to give experience with tutorials oriented video lessons, MCQs and hands-on activities. The goal in the end will be to create a well-equipped Digital Marketer for the freelancing world.

Meet The Trainer

Dr. Yasir Rashid (PhD in Marketing)

Dr. Yasir Rashid is a MIT certified Digital and Social Media Marketing specialist in Pakistan. He is a keen Tech. entrepreneur who has successfully run 5 tech companies in the last 12 years. At present, he is working as a Professor of Marketing in one of the prestigious private universities in Lahore. His formal education at undergraduate, graduate and PhD levels is in the field of marketing. He has worked for multi-billion dollar corporate organizations in Australia and New Zealand on various marketing roles. He believes in the digital transformation of the society by providing easy, meaningful and masses oriented solutions to the community of Pakistan. He is an accomplished trainer of Digital and Social Media Marketing, Mapping Customer Journey, Marketing and Technology and Big Data in Marketing. He has served as consultant and trainer of various local and international organizations.

What you will learn

After completing this course, a trainee will be able to:

Learn the dynamics of Digital Marketing Freelance Jobs

Learn the foundations of Digital and Social Media Marketing

Understand the evolution of Marketing discipline from the traditional to the digital medium, and its importance in the current age

Develop effective and contemporary Digital Marketing Strategy

Understand and implement the process of Digital Marketing through the use of various tools

Engage and attract traffic to Digital Assets through the use of tools and techniques

Learn how to monitor, optimize and evaluate the Digital Marketing strategy through the use of Data Analytics