6 Aspects to Test for Successful Display Campaigns

Overview:

The online display ecosystem is constantly changing, improving, and growing. Currently, it is worth over $20 Billion. Setting up your own campaigns for success is a must in this fiercely competitive market. You must test 6 aspects of each campaign, and this resource will show you how.

Your offering must be the right product/service/promotion at the right time. You must test it against the offering of your competitors.

The content and attractiveness of your ads is very important. Colors, messaging, designs, file types – you need to test all of them.

Your landing page or website must also be optimized for a successful campaign.

Your target audience must be tested – are you directing your campaign to the right personas in the right locations at the right times?

Your placements are critical – which publishers will yield the best success for you campaign?

Your tracking and statistics can actually work against you – test which ones improve your ROI.

This white paper will explain the importance and show you how to test these 6 elements to ensure that each campaign is a successful one.

To get your share of the $20 Billion pie – this is a resource you can’t afford to miss.