Hand shakes, bows and hugs all have different meanings across cultures. But, smiles are universal. When Smiley World called us from London partner in designing their trade show booth for the Licensing Expo 2018 in Las Vegas this May, we smiled. The booth showcased their Smiley, Rubik’s and PAC-MAN brands in two unique spaces; one for sparking conversation and another for more intimate chats. Chairigami work desks and bar stools matched their needs for meet and greet while sofas and stools set the stage for chill and chat.

Turning up the dial on modern, we wrapped all of our cardboard furniture in white vinyl- a blank slate to highlight the Smiley World. Did you know that Smiles use from 5 to 53 facial muscles, but Chairigami furniture takes no muscle to assemble? Within an hour a entire 20x10 fantastic-looking booth was ready for action. Smiling is contagious and so was the enthusiasm for the Smiley booth made completely from cardboard!​