Product Visualisation and Marketing

Producing and photographing a physical prototype can be time consuming and expensive. CGI product visualisation is a fast and cost effective alternative solution for product and industrial designers and manufacturers to explore new designs, bring ideas to life or showcase and pre-sell new products.

Our website is currently waiting for us to have time to finish it. In the meantime please excuse the lack of pretty words and let the images speak for themselves.

Location, location, location!

We have over 100 photo-shoot locations ready to use and many more we can buy in. So you can easily choose locations from the Grand Canyon to Barcelona rooftops to Alaskan lakes.

Continuity is another vital benefit we offer. If you want to re-shoot a new product in the identical location, same lights & camera, no problem! We can do that next week or in 5 years time with only a £20 restart cost.

As well as pre-captured locations we also have high quality 3d scanned materials for you product to sit on. Chose from snow to gravel to rocks to wood.

Importing CAD files

We can import most CAD files and add materials, lighting for a photoreal image render. The ‘hyper realistic’ style of these images has proved very popular for online sales. There is also a huge amount of flexibility to CGI images over traditional photography. However without traditional photographic skills these new tools are still just tools. Our experience of photography starts from medium format cameras and darkrooms.

Metal

Metal and glass are among the hardest materials to photograph due to their reflective natures. So the reflective environment needs to be designed/ built/ faked to get professional studio results.

Glass

We have designed, produced and rendered around a dozen glass perfume bottles. The studio setup we built was based on real world photo studios.

3D Modelling

Sometimes it is easier to just build a 3D model from scratch than negotiate to get the CAD files from abroad. We have the technical and design skills to do this if required.

How to use CGI in Product Marketing

We made this video (a while back) to explain how, why and where to use CGI in product marketing. There is, or was, quite a lot of ignorance about CGI 3D Computer Animation so we tried to explain a few of the marketing benefits.

CGI is such a fast developing medium that you are really best to talk to us about what you want to achieve and let us suggest workable solutions.

How we work

The first thing we do is to manage clients expectations. To many peoples surprise, we don’t have some super-computer ‘drag’n’drop’ program that does everything for us. There is a project work plan were decisions are ‘signed off’ at key points. This is because we can’t go back and make fundamental changes once the final video/images/VR has been finished. Depending on the complexity of a project, up to half the time can be spent planning and producing rough ‘wireframe’ videos/stills.