Amazon now accounts for 4% of all US retail

There’s is no doubt that Amazon had a stunning year in 2017 but a recent report shows quite the extent which it isn’t just an online phenomenon but but a vital part of US retail in general.

According to a report from One Click Retail, an ecommerce analytics provider, in 2017 they estimate that Amazon accounted for 44% of all US Retail
One Click Retail CEO Spencer Millerberg writes in the annual review: “Every major trend we see across 2017 can be explained by the fact that more of Amazon’s core demographic (millennials) are growing up: they’re increasingly owning homes, raising children, and buying a TON of stuff to go with it.

This raises the question: will this create long-term changes and tailwinds for Amazon? Will 300-ish Whole Foods stores be enough to compete meaningfully in the brick-and-mortar space against Walmart’s 4000+ stores?”

The report also includes information on which verticals on Amazon saw the greatest growth.

These remarkable findings raise lots of big questions but top of the list is how big a share of US retail can Amazon grab? Whilst the ever increasing spending buying power of millennials is an undeniable fact, there is also risk of a backlash should Amazon become too big. There is also information suggesting that Prime membership is experiencing slowing growth and may be close to saturation.