Ram N Kumar, CEO, NirogStreet said, “Brahm Ayurved joining in has strategically strengthened our organisation. We share the common aim of bringing back the trust and confidence in Ayurveda and advancement through strong dialogue within the community. Brahm Ayurved has created an active and quality platform for discussion and knowledge exchange which will enable us to achieve our goals. Ayurveda is a rich science and has a lot of potential as a primary healthcare option for not just India but the world.”

Abhishek Gupta said, “I admire the vision and approach of NirogStreet, the effective use of technology to bring Ayurveda back into light and embrace the nuances of Ayurveda is commendable. We have been partnering with NirogStreet since it started and now I am delighted to be a part of the like-minded team and move towards the common goal.”

Brahm Ayurved promotes learning, knowledge sharing, employment opportunities, industry updates, for the advancement of the community of Ayurveda practitioners. In May this year, NirogStreet launched its e-commerce venture which allows Ayurvedic doctors to order medicines directly from the manufacturers, addressing the issue of the broken supply chain for Ayurvedic medicines.

The next step would be the consumer side of the business, enabling online consultations with registered doctors, and then shipping the prescribed medicines to them. According to Kumar, the market for Ayurvedic medicines is at $3 billion at present, and likely to grow to $15billion over the next ten years.