Oscar Pistorius joins O.J. Simpson, Ray Lewis and Rae Carruth on the list of athletes charged with murder. Pistorius’ web site yanked a Nike ad with the headline: “I am the bullet in the chamber.” Will Madison Avenue cool it on using violent metaphors in ads?…MORE

With concussion debate raging, will NFL eventually go the way of boxing and horse racing?

Thousands of ex-players are suing the NFL. Fewer kids play tackle football each year. The league dropped in popularity in latest Harris Poll. Is it possible that pro football could go the way of boxing and horse racing?…MORE

NBC Sports’ Rick Cordella predicts whatever events sports fans now enjoy on TV will eventually be on their laptops, mobile phones and tablets. Cordella weighed in on the digital sports media landscape at the 7th Annual Ivy Sports Symposium at Columbia University…MORE

5-Hour ENERGY, sponsor of PGA Tour star Jim Furyk, has been possibly linked to 13 deaths and a ‘spontaneous abortion’ by the Food and Drug Administration, according to the New York Times. But 5-Hour ENERGY counters it’s unaware of any deaths proven to have been caused by the product … MORE

This one’s such a crime they should call in Crockett and Tubbs to investigate. After conning fans and politicians into building them a new $515 million stadium, the Miami Marlins are trading almost all their stars to the Toronto Blue Jays…MORE

The NBA’s backing away from its plan to place For-Sale signs on its jerseys. But you haven’t heard the last of pro sports leagues and teams looking to slap more corporate logos on their uniforms as a way to raise ad revenue in the current recession…MORE

The arena equivalent of the Chicago Cubs’ Bleacher Bums make a comeback Friday as Madison Square Garden brings back its raucous ‘Blue Seats’ section for fans. Meanwhile, Lexus has signed on as sponsor of the new Madison Suites, only 23 rows from the playing surface.

With celebrities like SI Swimsuit model Kate Upton visiting and The Script and Counting Crows jamming in the lobby, MLB’s Fan Cave is helping the grand old game reach younger fans and viewers…LeBron James vs. Kobe Bryant in NBA Finals would break all TV records, says ESPN’s Magic Johnson…MORE

Lance Armstrong is finished as an endorser. On Monday, he was fired by one of his last remaining sponsors, Oakley, after cycling’s governing body stripped him of his seven Tour de France titles and banned him for life. Armstrong was previously booted by Nike, A-B and others…MORE

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