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In creating a business plan, care must be taken. A sloppy, incomplete, and/or unrealistic plan may lead to a quick failure. Or cause a company to not reach its goals. Thus, a simple planning process may be helpful. And that is especially true for new or small firms. See these past posts on planning: 2018 […]

Check out this video and paper on omnichannel marketing from BRP and Radial: “Today’s customer is always connected and always on. Digital and mobile commerce have elevated consumer expectations of the shopping experience. She expects service anytime, anywhere, and any way she wants it. Marketers realize they need a different approach to enable a unified […]

McDonald’s is revamping its global strategy in hopes of stimulating sales and profits. Some of its planned changes are substantial. And, it has offered an honest self-assessment in a very public way. [Many firms do not even acknowledge their weaknesses outside of the company itself.] Just a few days ago, the fast-food giant issued a […]

Jack Ma, who started life with very little, is now one of the richest people in the world. He is the founder and executive chairman of retail behemoth Alibaba Group, which generates hundreds of billions of dollars each year. In an interview with Kenneth Chenault, chairman and chief executive officer of American Express, Ma enumerated seven key points. […]

This post is a nice complement to our discussion about Apple’s recent performance. How much do industry life cycles affect firms in those industries? Consider these remarks from Rieva Lesonsky, Contributing Writer, SmallBizTrends.com: “Every industry goes through a life cycle that begins at the startup phase — that is, when the industry first comes into […]

Interested in becoming an entrepreneur? The potential may be great; but the risks may be high too. Below, you will find an entrepreneur’s quiz. We have posted several times on entrepreneurship, such as: Resources for Innovators and Entrepreneurs Best Books of 2015 for Entrepreneurs Clever Innovations from Entrepreneurs: A Video Entrepreneurs Feeling GREAT About 2015 […]