Experiential is no longer just physical, it’s digital too. Time is up on endless (and mindless) content creation and cookie-cutter strategies. Marketers and designers of the future refuse to limit experiential thinking and they craft remarkable brand experiences at scale. Be one of them.
Stop creating content. Start creating experiences.

EPISODES

THE WILLIAMSBURG HOTEL

Chris Schembra

DAY TWO
MAY 14

Episode 1

EDUCATION

CEO & Co-Founder, TopRank Marketing

Episode 6

Katie Martell

Knockdown Center

Episode 6

Episode 3

Electric Violinist, Creative Director

We've done the work for you by carefully crafting every episode, breakout experience, networking opportunity, and aspect of the event so it all works together. Simply show up, be present, and we’ll take you on a powerful and valuable transformation journey.

We're living in an experience economy where consumers are willing to pay more for better experiences. Both B2B and B2C customers today will choose experience over other aspects including price and product. Learn what an experience is, how to harness it, and how experiences span across the digital and physical worlds.

Need help justifying Experience Matters to your boss?

Marketing Truth-teller

DAY ONE

Agenda

About

Episode 2

Episode 5

Uncover the components that make content experiential by diving deep into real-world examples. In this episode, learn how interactivity and immersion can be leveraged to effectively create experiential content for your business.

Williamsburg Hotels

THE EXPERIENTIAL CONTENT CONFERENCE BY CEROS

Simon Berg

iMMERSION

Plentiful Success Stories & Takeaways

Do you accept speaker submissions?
We do not. However, we’re always on the lookout for great stories and inspirational individuals. If this is you or someone you know we’d love to have a conversation with you! Shoot us an email at ExperienceMatters@ceros.com.

Discover how others have transformed their content strategies. From establishing processes, to building a team, to mapping experiential content opportunities to your customer journey, learn how to produce, scale, deploy, and measure experiential content.

Attending Experience Matters feels different than a typical business conference. In lieu of the traditional hotel meeting space or conference center, we’ve intentionally chosen venues to redesign the way people journey through a business event in order to create a better conference experience.

2020 episode overview

In marketing we’ve become overly analytical, often devaluing the importance of creativity. In this episode, learn why creativity matters and how making it a fundamental part of your process can lead to greater performance and better results.

FAQ

The Experiential Content ConferencE

Episode 4

Episode 5

Katie Martell

Experience will overtake price and product as the key brand differentiator. To say ‘experience matters’ would be an understatement.

Irene Fong

Founder, Eight and a Half

Chris Schembra

MORE COMING SOON

Founder + Chief Question Asker, 7:47

Stephen Gates

WYTHE HOTEL

Speakers

Chief Design Evangelist, InVision

When will speakers and workshops be announced?
The first list of speakers and workshops will be announced in early 2020. If you want first dibs on workshops register early and get exclusive access before they are announced to the public.

Sign Up Now

Katie Martell

CEO, Ceros

Stay informed about future EM21 Updates

CEO & Co-Founder, TopRank Marketing

Chris Schembra

DAY TWO

At Experience Matters you won’t just be sitting in an expo hall as speaker after speaker takes the stage. You’ll actively take part in carefully crafted learning sessions and engaging breakouts. The entire event has been carefully curated so you’ll leave with tangible takeaways and new skills.
At Experience Matters you’ll learn:
1. How to architect brand experience with experiential content.
2. How to drive performance and ROI so all the experience ‘feel good stuff’ feels even better.
3. The mindset required to keep you and your team at the forefront of business and marketing trends.
4. Why leading brands highly value creativity and the creative frameworks they use.
5. How to setup your team to scale experience and creativity to drive massive results for your business.

What makes us human? The connections and bonds we form with other people or ideas. Leave with an understanding and appreciation for the transformational power that connection has and how to apply those learnings when crafting experiences.

Episodes are 90+ minutes long and feature experts, entertainers, real-world success stories, and acclaimed speakers. We closely collaborate with everyone who steps on-stage to both ensure quality and to create a cohesive narrative. Each episode at Experience Matters builds upon one another to create a comprehensive and complete event experience.

The stronger your purpose, the more powerful and coordinated you and your team’s actions can be. To fully unlock your creativity to craft engaging, cohesive digital experiences, this episode will help attendees understand, define, and harness the power of purpose.

DAY ONE
MAY 13

Put into practice frameworks and models that will enable you to become an experiential content expert. Network with like-minded creative thinkers, designers, marketers, and storytellers and build your own creative community.

Privacy Policy

DAY TWO

CONFERENCE AGENDA

DAY TWO

POST-EVENT DAY
MAY 15

Knockdown Center

Throughout the two-day conference you’ll be immersed and entertained with experiential breaks, an epic evening event, live entertainment, and much more that will get your hands clapping, blood pumping, and minds dreaming.

“What’s my motivation here?” - said no one ever at Experience Matters 2020.

Episode 1

Learn More

In marketing we’ve become overly analytical, often devaluing the importance of creativity. In this episode, learn why creativity matters and how making it a fundamental part of your process can lead to greater performance and better results.

VP Global Entertainment - Getty

SPEAKERS

Register

Discover how others have transformed their content strategies. From establishing processes, to building a team, to mapping experiential content opportunities to your customer journey, learn how to produce, scale, deploy, and measure experiential content.

Attend

Terms & Conditions

Episode 3

Episode 6

Episode 1

Ideas and knowledge are worthless until they are put into action... Make. Them. Pay.

Som Puangladda

INSPIRATION

Bucking the convention on conventions

Do you have sponsorship opportunities for Experience Matters? We like to collaborate with companies who share a close alignment to our mission, vision, and purpose. If this is your organization we’d love to talk with you to discuss ways we can add more value to attendees while incorporating your brand. Email us at ExperienceMatters@ceros.com.

Episode 4

Experience & Content Curation

At Experience Matters you’ll actively take part in carefully crafted learning sessions and engaging breakouts where you’ll learn how to architect brand experience with experiential content. How to drive performance and ROI. How to keep your team at the forefront of business and marketing trends. Why leading brands value creativity and the frameworks they use. How to setup your team to scale creativity and experience.

What makes us human? The connections and bonds we form with other people or ideas. Leave with an understanding and appreciation for the transformational power that connection has and how to apply those learnings when crafting experiences.

DAY ONE

Episode 2

Episode 4

WHY ATTEND?

Melanie Deziel

A NEW KIND OF BUSINESS EVENT

BREAKOUT
EXPERIENCES

HOTEL INDIGO

David Meerman Scott

PRE-EVENT DAY
MAY 12

Discounts and exclusive rates at official Experience Matters hotels are available.
Register today to get access to our best rooms and pricing.

Episode 2

X

Episode 3

Founder of StoryFuel

Kirstin Benson

DAY ONE

DAY TWO

Head of Brand, Ceros

Every episode contains transformational success stories that will illuminate how businesses across every industry have embraced experiential content and creative thinking to drive powerful results. Learn from their lessons and be inspired by real examples of their work.

The stronger your purpose, the more powerful and coordinated you and your team’s actions can be. To fully unlock your creativity to craft engaging, cohesive digital experiences, this episode will help attendees understand, define, and harness the power of purpose.

EMPOWERMENT

Episode 5

Bonnie Siegler

Buy Tickets

LOCATION

Like a perfect meal, educational programming at Experience Matters is curated to impress, engage, and leave you feeling fulfilled.

X

Discover inspiring and remarkable stories from world-class speakers to fuel your creative process. Understand not only how they think about the world around them, but soak up real-world examples that will help turn inspiration into action.

WHERE TO STAY

This event is for the doers, the dreamers, and all who dare greatly in the name of creativity.

Uncover the components that make content experiential by diving deep into real-world examples. In this episode, learn how interactivity and immersion can be leveraged to effectively create experiential content for your business.

Knockdown Center, Queens, NY

Episode 6

Experience Matters is a two-day professional conference designed from the ground up to immerse, inspire, educate, and empower.
Join forward-thinking marketers and boundary-pushing designers who are crafting powerful digital experiences with experiential content.

Breakout experiences are 45-minute, unique learning and discovery experiences that provide additional educational and networking opportunities. Breakout experiences include interactive and hands-on sessions as well as facilitated conversations and discussions.

Episode 1

Experience Matters is curated to inspire, engage, and leave you feeling fulfilled.

May 2 - 3

Ideas and knowledge are worthless until they are put into action. Come to Experience Matters and make. them. pay.

INTERESTED IN SPONSORING EM20?

Privacy Poilcy

We're living in an experience economy where consumers are willing to pay more for better experiences. Both B2B and B2C customers today will choose experience over other other aspects including price and product. Learn what an experience is, how to harness it, and how experiences span across the digital and physical worlds.

Can you tell me more about hotel & travel discounts for #EM20?
We’ve arranged for exclusive rates and discounts at several host hotels. Availability is on a first come first serve basis. We will be offering shuttle service to and from the venue from our host hotels. Once you register for Experience Matters we will give you access to all the details.