Vaccines Innovation

How can a leading pharmaceutical company get ahead of a shifting vaccines market?

// Innovation Capability Building, Workshop Design

THE CHALLENGE

A Fortune 100 pharmaceutical company wanted to stay ahead of vaccines market trends by leveraging cross-functional input combined with innovation strategy in order to develop new ideas to compete and win in a shifting healthcare landscape.

Project: Vaccines Innovation for leading pharmaceutical manufacturer

Context: Engagement as part of Monitor Deloitte and Doblin

THE PROCESS

Conducted market research on trends that have the potential to transform the U.S. vaccines market over the next 5 years

Designed ideation workshop focused on the generation of new business concepts

Trained employees on innovation fundamentals, including the 10 Types of Innovation framework

Synthesized output and prioritized solutions

THE RESULTS

The engagement generated 5 new innovative ideas that capitalized on new opportunities or addressed challenges presented from the market trends explored, as well as fostered cross-functional support for the initiative to better serve business needs moving forward.