Aaron Draplin is a damn good designer. His company, the Draplin Design Co., has worked with brands like Esquire, Nike, Red Wing, Hughes Entertainment, Wired, Coal Headwear, Patagonia, Burton Snowboards, and Ford Motors. When the Obama administration needed help on a logo for the DOT Tiger Program & Recovery.gov, they called Draplin.

On top of all the killer design work he has done, he then went and created Field Notes, a notebook for anyone with a back pocket and an idea. Through Draplin’s blood and sweat, he took the mundane concept of a notebook and made it into a necessary tool.

Behind the lumberjack myth, he is a simple man. He loves working, he loves junkin’ and he loves music. All in all, he is super nice and down-to-earth, a guy you’d want to grab a beer with, and simultaneously complain about and celebrate the world. Sidenote: I just ordered myself one of those badass Draplin Design Co hats.

Q. Worst Olympics logo?

The 2012 thing was pretty unfortunate, and seemed out of place amongst years and years of greats. Clunky and forced? I mean, those things are just hallowed graphic landmarks? And then that thing? I get maybe why they were doing it, to get a little weird, but it just seemed a bit forgettable.

Q. If computers suddenly didn’t exist what would you do?

Build houses, furniture…or be a bandit on the run. Something with my hands, of course.

Q. Do you write your Field Notes in pen, pencil or blood?

All the above, you animals.

Q. What’s your favorite type foundry?

House Industries, hands down. Great craft, humor, products and good will to designers.

Now caption this bad stock photo.

“Considering the dizzying array of societal frivolities, technological advancements and tricky geopolitical climates, it’s amazing how a leotard will only hold a poorly-timed egg fart in just so long, that this here dame released into her sphere, which was potent enough to make her collapse, break a sweat and somehow knock her fuckin’ shoes off. What a world, what a world.”