A WELCOME LETTER FROM MICHAEL BLOCK

Dear Prospective Member,

We are glad to have this opportunity to introduce ourselves to you.

Block Business Group is the largest optical buying group in the country. We currently
offer the benefits of volume discount purchasing to more than 4,000 eye care professionals.
Our members enjoy substantial discounts on frame and lens purchases from more than
200 major optical suppliers and excellent pricing on contact lenses from all major
contact lens manufacturers. Our new Practice Builder Affiliates and Practice Management
Tools provide vital services to educate your staff and enable your practice to become
more profitable. We're sure you'll agree. See participating company list for details.

Your bookkeeping is simplified by remitting one check to pay our easy-to-read statement.
A listing of all purchases by invoice and subtotaled by company is mailed promptly
each month. Our efficient and courteous customer service staff is available to you
through our toll free number.

Upon acceptance of your application, you will be notified of your Block account
number and will be able to enjoy the advantages of Block membership. If you should
have any questions or need assistance with your application, please feel free to
call our Credit Department at 1-800-524-1480.

For an advanced look at Block Business Group, please check out an issue of our monthly
newsletter, BLOCKBUSTERS, designed to
keep you in touch and updated on new developments.