Jean-Yves KLEIN

Directeur de programme

After more than twenty years of existence in an alternative form, the management of cultural enterprises and creative industries is now finally perceived as an integral cultural economic actor.

Whether private or public, internationally renowned or anchored in its territory, closer to the creator or invested in the transmission of the past, artisanal or technological, selective or bringing together, the cultural operator is faced with two major challenges.

While the thirst for culture has never been so strong and diverse, the value creation chains are in perpetual movement and overturn the usual modes of financing, essential to the renewal of creation and its dissemination. The bursting communication channels and the constant solicitation that we all face, makes it incredibly more difficult to convey by a particular message.

You, who will be the cultural managers to come, will have to be creative and adaptable, both in identifying new cultural funding mechanisms and in passing on the right information to the right person.

The specialization in cultural management will be the key to entering a sector with multiple facets, with a recognized economic and strategic weight, where your expertise will rely on know-how transmitted by professionals.

Isabel Capeloa Gil

Director - The Lisbon Consortium - Rector - UCP

UCP - Catholic University of Portugal

Arts and Cultural Management is broadly defined as a field of research and professional development situated on the cusp of management and artistic production. Art and cultural production in general are powerful drivers of growth and their contribution to the economy tops that of many traditional sectors. The industries of creativity and culture (museums, galleries, film and media production, literature, performance arts and theatre, visual arts, etc.) require managers with an understanding of how culture works and art producers, curators and other cultural agents with clear managerial skills to run the complexity of cultural institutions.

Art and cultural management is about unleashing the power of art to drive the economy of the future.