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IBM Innovate 2010.

You do so much more than just build, deliver, and manage. You innovate. And since software is the invisible thread that speeds innovation and helps us design and build the smarter products and services we need to build a smarter planet, then you deserve a revamped, upgraded, 2.0 conference. One that sparks and celebrates innovation. Get ready for� IBM Innovate 2010. The premier software systems and services event.

For the first-ever IBM Innovate Jam 2010, a hosted, online brainstorming session, to showcase how you use this invisible thread to drive innovation around the smarter products and services we need to build a smarter planet. If you haven't "jammed" before, this is a great opportunity to join in on a pre-event activity before the Innovate conference, which will bring together our attendees via social networking and a dynamic forum for discussion, thought leadership and will also help define the direction of the IBM Innovate 2010 conference in Orlando. Click here for the Innovate Conference website

Click here to Listen to this podcast to Hear from Scott Hebner and Patrick Roach, a customer on why attending the Innovate 2010 Conference in Orlando, FL from June 6 to 10 is a must attend event.

At Innovate 2010 we will all have the opportunity to network with 4,000 software and systems peers, see exciting keynotes from the IBM senior executive team, learn about the future of Technology from IBM Fellow Grady Booch, hear from Dean Kamen, the creator of the Segway Personal Transporter, on the power of Innovation, and much more.

It's obvious that the face of how business are run is changing constantly. Some people embrace those changes, others are reluctant to see how these changes affect others before jumping into things on their own.

Lately, the use of social media is becoming a more integral part of the business plan, but a lot of people are reluctant to join the conversation. The question is, why? Why not get involved with social media?

There no barriers to entry and the business opportunities are seemingly endless. Which makes using social media seem like an obvious choice for businesses. So, if you haven't gotten started yet, we're giving you an opportunity to learn from IBMers who currently work on social media initiatives at IBM. Join us in the Tivoli user group networking area of the Pulse solution expo center during open expo hours to learn how you can leverage social media for your business.

Believe it or not, Rational is headed to PULSE!
We'll be in Las Vegas, NV
at the MGM hotel from Feb 21-24 featuring
all of the service management solutions we have to offer. If you're not lucky
enough to be in Vegas with us, check back here or visit us on Facebook and
Twitter to get all of the latest updates and videos about what's happening at
the conference.

Hear from Security Executive, Jack Danahy, of IBM’s Rational Software Group explain why application security is a critical priority for 2010 and beyond. He will highlight the drivers in the marketplace, define what application security encompasses, explain the business impact of developing an application security strategy, provide insight into how to get started on implementing an application security process, and give examples of best practices of a solid application security approach. Don’t wait to learn how an application security strategy and policy can mitigate risk and thus safeguard not only your company’s informational assets but also your bottom line and brand.

The newest release of Rational Asset Manager (RAM) has been refactored to the Jazz platform to improve users' collaboration and governance of software assets.

Click here to LISTEN to the podcast and hear chief architect Grant Larsen explore how organizations are using RAM to harvest, locate, and govern any software asset, including reusable services, approved open source components,