Daily Archive: March 14, 2017

“A free America… means just this: individual freedom for all, rich or poor, or else this system of government we call democracy is only an expedient to enslave man to the machine and make him like it.”

And

“Early in life I had to choose between honest arrogance and hypocritical humility. I chose the former and have seen no reason to change.”

And

“Freedom is from within.”

And

“Get the habit of analysis – analysis will in time enable synthesis to become your habit of mind.”

And

“Harvard takes perfectly good plums as students, and turns them into prunes.”

And

“I believe totally in a Capitalist System, I only wish that someone would try it.”

And

“I know the price of success: dedication, hard work and an unremitting devotion to thing you want to see happen.”

And

“Life always rides in strength to victory, not through internationalism… but only through the direct responsibility of the individual.”

And

“Study nature, love nature, stay close to nature. It will never fail you.”

And

“The heart is the chief feature of a functioning mind.”

And

“The longer I live, the more beautiful life becomes.”

And

“The present is the ever moving shadow that divides yesterday from tomorrow. In that lies hope.”

And

“The thing always happens that you really believe in; and the belief in a thing makes it happen.”

And

“The truth is more important than the facts.”

And

“”Think simple” as my old master used to say – meaning reduce the whole of its parts into the simplest terms, getting back to first principles.”

And

“There is nothing more uncommon than common sense.”

And

“No house should ever be on a hill or on anything. It should be of the hill. Belonging to it. Hill and house should live together each the happier for the other.”

And

“A free America, democratic in the sense that our forefathers intended it to be, means just this: individual freedom for all, rich or poor, or else this system of government we call ‘democracy’ is only an expedient to enslave man to the machine and make him like it.”

And

“Every great architect is — necessarily — a great poet. He must be a great original interpreter of his time, his day, his age.”

And

“Human beings can be beautiful. If they are not beautiful it is entirely their own fault. It is what they do to themselves that makes them ugly. The longer I live the more beautiful life becomes. If you foolishly ignore beauty, you will soon find yourself without it. Your life will be impoverished. But if you invest in beauty, it will remain with you all the days of your life.”

And

“The present is the ever moving shadow that divides yesterday from tomorrow. In that lies hope.”

“A good advertisement is one which sells the product without drawing attention to itself.”

And

“The consumer isn’t a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.”

And

“In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.”

And

“The more informative your advertising, the more persuasive it will be.”

And

‘If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.”

And

“Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.”

And

“Leaders grasp nettles.”

And

“The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.”

And

“The best ideas come as jokes. Make your thinking as funny as possible.”

And

“Develop your eccentricities while you are young. That way, when you get old, people won’t think you’re going gaga.”

And

“If it doesn’t sell, it isn’t creative.”

And

“Don’t bunt. Aim out of the ball park. Aim for the company of immortals.”

And

“Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.”

And

“Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.”

And

“First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it.”

And

“Ninety-nine percent of advertising doesn’t sell much of anything.”

And

“I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.”

And

“There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don’t destroy them. They lay golden eggs.”

And

“Good copy can’t be written with tongue in cheek, written just for a living. You’ve got to believe in the product.”