There’s a 30% surge in the usage of apps related to Banking, Finance and Mobile Payment genre in the Indian market, compared to last year, as per Nielsen Informate Mobile Insights, which collects actual usage data from smartphone panels in multiple countries, bringing you an accurate understanding of smartphone behavior. See what has driven this level of mobile engagement for the category.

TABLE OF CONTENTS

Top Online Genres: Understand what are the most popular online genres on the smartphone and which properties are most accessed

Top Apps and Sites amongst the Top Online Genres

User Profile for the Banking, Finance and Mobile Payment Genre: Get to know the user of the Banking genre and how they compare to the overall smartphone user?

Trended Usage of Banking, Finance and Mobile Payment Genre:

Top Apps and App Installations

Top Sites

Usage differences across Age Groups, Gender, Network, and Handset Price Band

Top Apps and Sites

Gain a deeper understanding of the usage of the Banking genre. What is the usage of such properties and how does it compare to a year ago? How have usage patterns trended in the last few months? How does usage vary with Age, Gender, Network and Handset Price Band?