By March 1906, the company was advertising in a national trade magazine as "simplicity in construction and design." They noted that "every revolving shaft on ball bearings." The company was located at 571 Fifth Avenue in New York City.[2]

The Moore was high priced automobile and sold for US$5,000 by 1909. It was advertised as "safe, speedy and reliable." The company only produced one model which came with a 40-horsepower, 4-cylinder, water-cooled engine. It had a 4-speed transmission and was shaft driven and was reported as having "three spark plugs per cylinder."[1]