WHO IS GORDO?

Gordo is the awkward silence in your cell phone conversation. The spinach between your teeth. The overwhelming attention you receive when being sung to on your birthday. Gordo means high-fiving the fist bump and fist-bumping the high five.

I am Gordo. At least that's what they call me. Immune to persuasion and unconfined by a job title, I immerse myself in the culture of branding and the branding of culture – all while sprawled out on the office floor. I thrive in the awkward, the uncomfortable, the unknown. And I'm here to get my feet soaked.