EBLEX’s Beefwatch and Lambwatch surveys involves visits to 20 large stores and 10 small stores in England for each of the 10 main multiple retailers. A survey is carried out on country of origin for beef and lamb packs based purely on facings, not volume or sales.

It is good that they are stocking British meat, but it doesn't say anything about the flavour of course. When I have bought supermarket meat, I have often found it awful. I tend to take for granted that the stuff I buy from the farm shop or farmers market tastes good, but it really brings it home when I have something to compare it with.

It is good that they are stocking British meat, but it doesn't say anything about the flavour of course. When I have bought supermarket meat, I have often found it awful. I tend to take for granted that the stuff I buy from the farm shop or farmers market tastes good, but it really brings it home when I have something to compare it with.

My Morrisons sirloin was fab last night. I might be a little biased as I now work for them but not had a bad piece of meat from them yet

It is good that they are stocking British meat, but it doesn't say anything about the flavour of course. When I have bought supermarket meat, I have often found it awful. I tend to take for granted that the stuff I buy from the farm shop or farmers market tastes good, but it really brings it home when I have something to compare it with.

But most of those farm shops and farmers markets are also selling the same meat to the supermarkets. Perhaps the customer is more careful with food bought with the added value of a farm shop or market?

I am not siding with the supermarkets but I wish people really had a better understanding of farming and of how varied it is.