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Online Content Analyst

This role assumes responsibility for the execution of online tactics designed to optimize and enrich the representation of client products on their website, This role is responsible for increasing online product category sales and conversion, accomplished through the execution of a series of online activities and tactics including (but not limited to): the optimization and publishing of the online product taxonomy and product grouping strategy, the collection and designation of appropriate digital assets and content, and the creation and management of product-related meta data required to optimize onsite search.

This role is responsible for the execution of the strategies and tactics associated with optimizing the way products and product categories are presented and merchandised online. Responsibilities include: •Optimizing and publishing the online product hierarchy •Ensuring online hierarchy efforts are aligned with efforts from several key internal business partners, including the Online Merchandising, User Experience, and Product Management teams •Determining the optimal way to group and merchandise like products for online display; executing and maintaining the online grouping strategy •Partnering with the Product Information team to enforce the consistency of the online product representation, focusing on (but not limited to): -Product descriptions -Technical attribute selection & population -Product imagery -Alternate terms -Additional product meta data -Managing the digital asset collection strategy for the product categories, enriching the online shopping experience by adding images, videos, merchandising copy, etc. -Developing measurement plans and dashboards; monitoring and reporting on critical metrics and KPIs -Reviewing and interpreting site feedback; translating findings into strategic action -Benchmarking the grainger.com online shopping experience versus its competitors; translating findings into strategic action -Assisting in the testing and integration of new online features and functionality -Partners internally with -Product Management, User Experience, eCommerce Teams (Onsite Search, eMarketing, Planning & Strategy, Online Merchandising, Deployment), ES, Analytics, Marketing Communications- Partners externally with 3rd party vendors-Limited travel up to 10%