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Best Aghveran Resort

dm17 | Tue, 11/07/2017 - 19:47

Brief from client

This is for a resort hotel (60 rooms) in Aghveran, near Yeravan. They used to be under Best Western franchise for 4 years, but decided to cut the costs. Before that they were Aghveran Resort for 2 years.
- 95% of customers are local Armenians from Yerevan (capital)
- 70% of customers are leisure
- 30% of customers are corporate/conferences
They want to serve both segments.

Since the hotel has a 6 hectare are of tree forest, this one symbolizes that. Also tried to give some lightness and restfulness.