Hospitality Recruitment: How to Recruit Professionals in Hospitality

Kristina Martic | 9/11/2018 | Recruiting

Hospitality recruitment is changing. How can HR professionals and recruiters face new hospitality recruitment challenges? In this blog post, you will learn some advanced recruiting methods that will help you recruit professionals in hospitality.

What is hospitality recruitment?

Hospitality industry includes businesses that offer people food, drink, or a place to sleep. Some examples include: hotels, resorts, casinos, bars and restaurants.

In other words, if you need to hire a hotel manager or receptionist, waiter or a chef, or fill in a similar job within the hospitality industry, this article is for you.

Challenges in hospitality recruitment

Hospitality recruitment has been affected by many changes lately. As a result, HR professionals and recruiters face new challenges when it comes to recruiting hospitality professionals.

Here are the 3 key challenges in hospitality recruitment:

Hospitality recruitment challenge #1: Finding candidates

A recent report by hospitality skills and workforce development charity People 1st estimated that the sector still needs 993,000 staff by 2022, with 870,000 needed to replace existing staff.

As a result, according to new research conducted by The Caterer, an overwhelming majority of hospitality employers find recruiting harder than ever! 😲

Nearly 82% said it was harder than at any time in the past to recruit suitable staff, with a staggering 93% of respondents saying they found it either somewhat difficult (44%) or very difficult (49%).

Hospitality recruitment challenge #2: Attracting candidates

Working in the hospitality industry is often stereotyped as low-wage and entry-level with little opportunity for career advancement. In some cultures, hotel or a restaurant jobs are considered to be inferior, poorly paid positions associated with servitude.

Recruiting the right people for a hospitality industry can be a challenging task. However, if you use modern recruiting methods and strategies, you can recruit professional sin hospitality much easier and faster.

Here are the best hospitality recruitment tips that will help you effectively recruit hospitality professionals:

Hospitality recruitment tip #1: Write clear job descriptions

Start by writing clear job descriptions for hospitality positions you need to fill. Writing good job description is the very first step of a successful recruiting and hiring process.

Your employee value proposition is everything you offer to your employees in exchange for their work. It isn’t only compensation, it also includes benefits, career advancement opportunities, great company culture etc.

To write a great job advertisement, you need to shift the focus away from your company and your needs. Instead, you should focus on your potential candidates. You need to capture their attention and convince them to apply.

Hospitality recruitment tip #5: Attract candidates with a great career site

One of the best ways to stand out from many other hotels or restaurants seeking job candidates is to create a great career site.

Use your company’s career site to showcase your company’s great working culture, career opportunities, perks and benefits and highlight your company’s mission and vision.

Hospitality recruitment tip #6: Make applying easy

Make applying for your open job positions easy and fast. Don’t make candidates jump through hoops! If they have to fill out long forms or your career site isn’t mobile friendly, you risk losing great candidates. Luckily, there are ways to optimize your application process and get more job applicants from your career site!

Hospitality recruitment tip #6: Use employee referrals

According to a study by British catering supplier Nisbets, more than a third of hospitality employees find jobs not on job boards but through word of mouth.

Hospitality recruitment tip #6: Utilize social media

According to the previously mentioned Nisbet’s research, social media is the second most effective method for recruiting hospitality professionals. Social media is a fast, affordable and very effective method for attracting professionals in the hospitality industry. Make sure you use social media to promote your employer brand in the best possible way.

Remember, focus on your candidates and show them what is it like to work at your company.

Hospitality recruitment tip #7: Test your candidates

To select the most enthusiastic and capable hospitality candidates, you need to create an effective selection process.

Professional hospitality assessment tests can help you select the most enthusiastic and capable candidates for hospitality roles. Hospitality professionals should have the right type of personality, not just certain skills.

Hospitality employment testing can help you select candidates who have the right type of personality and skills to thrive in customer-facing settings.

If you want to use professional hospitality employment tests, check out: