Tea time for Tejari

E-procurement firm Tejari and the Dubai Tea Trading Centre team up to offer a new online tea trading service.

E-procurement firm Tejari and the Dubai Tea Trading Centre (DTTC) have teamed up to offer a new online tea trading service. The service will provide 24-hour facilities to its members, including cataloguing, sample requests and purchasing of tea stocks. Buyers will be in direct contact with the plantation broker or trader, giving more transparency to the market. “This partnership with Tejari will highlight our tea storage, blending and trading capabilities to an international audience,” says Ahmed bin Sulayem, chief operating officer at Dubai Metals and Commodities Centre (DMMC), the parent company of DTTC. “Given that restrictions on a number of regional tea markets participating in international trade are likely to be lifted over the next few years, our agreement with Tejari is significant in providing Dubai with an early opportunity to substantially strengthen its role as a focal point for all future commercial activity in the tea sector,” he adds. The online service will be based on Tejari’s technology and platform, and visitors to the Global Dubai Tea Forum will be able to get an advance look at some of its features. “Tejari has gained in-depth expertise in growing and maintaining regional online trading portals. The tea trade portal will provide DTTC with a user friendly internet-based trading platform to all tea related organizations to showcase their products and services, create trade leads to buy and sell, identify new partners in different countries and to use the messaging capability to communicate with other companies” says Omar Hijazi, CEO of Tejari. “The creation of initiatives such as the DTTC tea trade portal is likely to increase the value and volume of tea traded in and through Dubai significantly.”