Key Lesson
Selecting Your Platforms

With the sheer number of platforms used to create and share stories, many
social impact organizations struggle to understand which ones will most
effectively engage their target audiences. In this section, we’ll discuss
choosing the right platforms for both your stories and your audiences.

1.
For this particular storytelling campaign, what objective are you looking to achieve?

Raise awareness of my organization
Raise awareness of an issue
Change attitudes about a topic
Raise money
Recruit volunteers
Recruit/attract partner organizations
Attract new members
Attract new funders
Motivate people to take a specific action
Recruit talent

Select all that apply

Do you have any other goals that you didn't list above?

Some storytelling platforms are more popular among certain communities of
people. By describing the audiences for this story we can provide you with
recommendations on which platform will be more likely to help you reach them.

2.
How old are your audience members?

Ages 13 to 18
Ages 18 to 25
Ages 25 to 35
Ages 35 to 50
Ages 50 to 65
Older than age 65
I do not collect this data
I don’t know

Select all that apply

3.
Where do they (mostly) live?

Urban communities
Suburban communities
Rural communities
I do not collect this data
I don’t know

Select all that apply

4.
Are you trying to reach new audiences or talk to your existing audiences?

Recommended Platforms

Here are some suggested guides for platforms that can help you meet your organization’s
storytelling goals. Select a guide to learn more about the platform's strengths and
weaknesses as a promotional tool, the audiences it reaches and how you can use
it to effectively build a community with your stories.