Everyone’s favorite wascally wabbit is set to become immortalized by Mezco as part of a new licensing agreement.

Since his debut on screens in Porky’s Hare Hunt in 1938, Bugs Bunny has appeared in over 200 cartoons and numerous films. He was the 1st cartoon character to appear on a postage stamp (sorry Mickey) and has his own star on the Hollywood Walk of Fame.

Bugs Bunny continues to delight children and adults with a fan base that that has been increasing for three quarters of a century. Since he first uttered the line “What’s up, Doc?” in 1940’s A Wild Hare, the catchphrase has grown exponentially along with his popularity. A 2013 Q survey showed 95% of people know Bugs Bunny, making him one of the four most popular cartoon stars in the world and more recognizable than Santa Claus.

Unless somebody misses that right turn in Albuquerque, Mezco will begin delighting fans of the wise-cracking wabbit starting in the third quarter of 2015.