"Her eczema was so painful that she didn't sleep through the night until she was two. She was constantly scratching and bleeding."

She picked up a bottle of the moisturiser at Boots to see if it would make a difference.

She said: "I saw the moisturising cream on the shelf in Boots and decided to give it a go.

"Within a matter of days I could see her skin starting to clear up. I couldn't believe it. The NHS could save a fortune if they put it on prescription."

The unexpected reaction prompted Paige to post on Facebook - and the before and after images ended up being shared more than 40,000 times.

Another baby girl whose eczema was so bad she looked like she'd had "boiling water poured over her" is also no longer in pain thanks for a new bargain cream.

Kelisha, one, has suffered with the condition since she was about three months old and her mum Joanne has tried everything to try and calm it.

Doctors were unable to help, but none of the creams or medicines helped for more than a few days.

Mum-of-three Joanne, 28, said: "Her face was full of patches as if she’d had boiling water poured over her.

"It was just a big scab. She was always scratching and uncomfortable.

"I was in a lift one day and someone asked me what the mark was on my baby’s face. I couldn’t believe it.

"The lift doors opened and I wished I’d said more.

"That is the only time someone has commented, but a lot of people would look at her funny. I felt like they were judging me."

In a desperate bid to find anything to sooth her little girl, Joanne found an article about Childs Farm’s Baby Moisturiser.

She decided to try it, and four weeks later claims Kelisha is like a different child.

Joanne said: "She was more settled and happy because she wasn’t as itchy and agitated.

"She had always been a happy, smiley baby, even when her skin was bad, but once we started using the products she was smiling all the time.

"Kelisha’s skin is completely clear now. I am just over the moon to have such a happy baby back again.

"When her skin was bad I could only dress her in baby grows, everything else was uncomfortable, so it was such a brilliant feeling just being able to dress her in normal clothes."

She now the product, which is made from natural ingredients, it every bathtime and claims theeczemahas disappeared completely.

The company's dermatologist Dr Jennifer Crawley said: "Eczema can be an incredibly upsetting condition for parents and children. It’s a condition that comes and goes, with good days and bad days, making it all the more frustrating, particularly in little ones.

"Kelisha’s eczema was clearly impacting her quality of life and it’s wonderful to see such an improvement following regular use of Childs Farm.

"With conditions like eczema, regularly moisturising is crucial. The condition dries out the skin, causing it to crack and become painful; a gentle moisturiser soothes and hydrates the irritated skin and allows it to heal.

"In severe cases like Kelisha’s, moisturiser should be applied numerous times throughout the day and it's fantastic to see this approach has worked for the family. I hope Joanne is able to continue to manage her daughter’s condition with regular use of the baby moisturiser."

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