Yuengling Oktoberfest Beer and Festival Coming this Fall

August 15, 2011

Pottsville, PA – Live polka and dance music, delicious German cuisine, plenty of family fun and a new Yuengling Oktoberfest Beer highlight the first-ever Oktoberfest Presented by Yuengling Sept. 29 - Oct. 2 and Oc. 6 - 9 at the new SteelStacks arts and cultural campus in Bethlehem, Pa.

The Yuengling Brewery has partnered with ArtsQuest, a non-profit organization dedicated to music, the arts, and cultural experiences, to produce an authentic festival to pay tribute to Yuengling’s German heritage. Highlighting the event is the 130-foot by 260-foot Yuengling Festhalle tent, featuring waitresses dressed in dirndl outfits, Bavarian-style food, over 40 live performances, and plenty of Yuengling Oktoberfest Beer.

“Anticipation has been high for our new Oktoberfest Beer, and we’re particularly excited about creating an authentic Oktoberfest atmosphere at the festival for all to enjoy,” commented Marketing Manager Lou Romano.

Copper in color, Yuengling Oktoberfest is a medium bodied beer with a perfect blend of roasted malts to capture a true representation of the style. Yuengling fans that can not make it to the Oktoberfest event can enjoy the product at their local taverns, as Yuengling Oktoberfest Beer will be available seasonally, in ¼ and ½ Barrels in all markets where Yuengling is sold, beginning in late August.

"With the successful creation of Musikfest and the SteelStacks campus in the Lehigh Valley, we at the Yuengling Brewery felt it appropriate to show our support for Jeff Parks and all of the people at ArtsQuest who contribute to making arts and culture flourish in our community," said Dick Yuengling. "At Oktoberfest, there will be plenty of opportunities to hear live music, have some family fun and share some company under the big tent. Plus great beer and food too."

Oktoberfest presented by Yuengling tickets are now on sale at www.artsquest.org and 610-332-3378. Festival hours are 6 p.m.-midnight on Thursdays, noon-midnight on Fridays-Saturdays, and noon-9 p.m. Sundays. Single-day admission tickets are $8 in advance and $10 at the gate. Single-day admission tickets for children ages 6-12 are $3 in advance and $5 at the gate, while ages under 6 are admitted free. A Weekend Pass, good for one entire weekend, is $20 in advance and $25 at the gate.