Coca-Cola

The Bottle

INSIGHT

Coca-Cola transcends culture and time. The brand is larger than life, and there’s nothing more iconic than the signature bottle. To celebrate a pair of major Coke milestones, we created a poster for a global museum tour and a pair of videos for a massive product launch in Coca-Cola’s Brazilian market.

Project
Print and Social Media

Deliverables
Poster, Storyboard, Stop-Motion

It’s always been about the bottle.
And it’s always going to be.

IDEA

To commemorate a century of the Coca-Cola bottle’s preeminence, we created a design that centers the viewer’s focus on the bottle’s unmistakable contours. By deliberately obscuring the Coca-Cola logo, the design allows the incomparable bottle form to stand on its own. The poster’s futuristic aesthetic serves as a nod to the bottle’s continued ubiquity in the coming century.

VINE

Aluminum is here.

VINE

Brazil, you've got mail.

IDEA

In anticipation of Coca-Cola’s aluminum bottle debut in Brazil, we created a pair of social videos to stir-up excitement in the massive market. We kept things short and sweet by offering up our own take on how the bottles were created and how they were sent to Brazil.