Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers! Link to their website: https://strategyzer.com/books/business-model-generation By Alexander Osterwalder & Yves Pigneur Alexander Osterwalder (1974) is an entrepreneur, speaker and business model innovator. Together with Professor Yves Pigneur he invented the…

SPIN Selling: The best-validated sales method available today. Developed from research studies of 35,000 sales calls, used by the top sales forces across the world! By Neil Rackham Neil Rackham is an author, consultant and academic. His writing focuses on “consultative selling,”…