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What if your niche is too focused?Â What happens if you miss a major part of a potential marketplace that is ripe for opportunities such as the technology advances that you plan to deploy?Â What if you are too slow to market with your idea?Â What if?Â What if?Â What if?

It seems as though if you play devil’s advocate with your idea, you can come up with a thousand scenarios that point to a glass half empty.Â To look at these questions with a glass half full mentality is the key.Â It is said that the best way to learn is by mistakes.Â While catastrophic mistakes are potential avoidance factors, smaller mistakes are golden nuggets of information ripe for correction.

I have played devil’s advocate before with many other business ideas that lead to a path of non-existence.Â The idea typically fell apart because the questions that were posed in such aÂ way that many times the idea did not make sense.Â In this case however, I believe that I have hit a homerun.Â Why?Â Well because I can answer the devil’s advocate questions with conviction and know that the product/service that I will be introducing to the marketplace will manifest add-ons, upgrades and change certain faces of technology.