Here the jury sees a refreshing idea that has been embodied in good design. The so-ro is innovative in its class, both in terms of design and functionality. This represents completely new thinking in a market that is open to new solutions. There are many traditional cradles on the market and it is a positive thing that someone has made the effort to present something new.

A cradle is in itself a nostalgic item, but here this traditional piece of furniture has been interpreted so that it fits beautifully into a modern home. The double functionality is practical and the slightly asymmetrical position in the form of a slight tilting of the mattress is good for the child’s reclined position. The value of the so-ro is increased by virtue of it being easy to assemble, disassemble and store.

The contemporary so-ro cradle

designed with forward rocking movement - the most soothing motion for you child

According to research of the brain's interpretation of sensory input, forward rocking movement is the most comfortable and soothing motion for the baby

The best way to understand this concept is to imagine sitting on a swing. This is the most comfortable motion for a baby. When swinging in a normal rhythm, the brain registers this linear, forward motion as soothing. Traditional cradles utilize lateral motion, which stimulates the circular-motion portion of the brain and can lead to dizziness. The most sensitive babies can also experience reflux. The so-ro cradle's soothing effect helps babies fall asleep easier, which in turn leads to calmer and better-rested parents who increase their energy level for everyday living

The cradle is my first product in the so-ro series. The design focuses on the baby's comfort and development. so-ro creates products that form a balance between activity and calmness in the baby's first year. I am combining modern Scandinavian design with proper therapeutic function to create a product which forms a simple and harmonious life