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Emails are your window to the world these days, and so if your
emails aren’t getting attention, then that probably means you
aren’t, either.

Some of your first interactions with potential customers will
start online, so be sure to have a respectable email address. It
may seem like a no brainer, but plenty of business owners still
rely on their personal email accounts to do business -- and it
doesn’t look good to the customer. Be sure to set up an email
address with an ending (known as the “domain”) that matches your
business name. One way to do that is with Google Apps for
Business, according to this infographic compiled by the webmaster
tool WhoIsHostingThis.com.

There are a couple of other tricks that will help get your email
noticed. Keywords in the subject line are critical. More than a
third of email recipients determine whether they should even open
an email based on the subject line alone.

Finally, keep your emails short and to the point. The majority of
emails are read on a mobile device, where screens are small. Keep
your email to 150 words or about five sentences, max. (That’s
shorter than this post.)

Take a look at the infographic below for more tips on how to
improve your email life.