NBA secretary-general Annie Joseph said, "This is an administrative issue and we would not like to go through the media."

In 2006 Doordarshan had made it mandatory for private TV channels to share with it live feed of all official One-Day Internationals, Twenty20 [Images] matches and some Tests of public interest abroad.

The private channels had at that time protested against the directive saying they had shelled out huge amounts to bag the telecast rights of those matches and giving it free to DD would dent their earnings.