THE future of the new, low-rated ABC drama “Push, Nevada” really is a million dollar question.

Facing unbeatable competition from shows like “Friends” and “Survivor: Thailand,” the biggest night in television is pushing the gimmicky Ben Affleck produced drama right out of primetime.

But canceling the unique show, a twisty “Twin Peaks”-like who-done-it, presents a particular problem for ABC programmers since the network has promised that a lucky viewer will be awarded $1 million at the end of the season for solving the mystery.

Despite the dismal ratings – only 4.4 million viewers last week down x-percent from its xx million debut – its producers, including Hollywood heavyweight Ben Affleck, have vowed to award the prize even if the show gets yanked.

“They’re looking at several options and scenarios,” an industry source said of the ABC execs huddled in meetings this week to decide the show’s fate.

“Do you continue the game, maybe put it on hiatus and bring it back at a later date? Do you re-purpose it on ABC Family and let it play out there? Do you work out somehow where you put in a master clue in the last episode that airs that will let people figure it out.”

Last summer Affleck told TV critics he already had an exit plan in mind if the show started getting creamed by the competition.

“If we get buried under an avalanche of ‘CSI’ and ‘Will & Grace,’ we will stuff a bunch of clues in the last episode,” he said.

“We have confidence we’ll be able to maintain the integrity and secrecy of the puzzle. If we don’t, we’ll have egg on our faces.”

A studio source noted that producers would probably need only a week’s notice to whip into shape what would become the show’s final episode.

An ABC spokesman said no decisions have been made yet.

“Last week was obviously not going to be ABC’s night, we understood that going into it,” ABC’s Kevin Brockman said. “We were up against the premiers of some of the most popular shows on network television, therefore we’ll wait and see how the landscape plays out this week.”

The show follows the investigation of Jim (Derek Cecil), a tax man for the IRS who travels in a desert town called Push, Nevada.

Each of the show’s 13 episodes offers a viewers a clue towards solving the mystery of, well something, since the show is quite hard to follow, let alone describe.