The Emperor was a vain man, and although he could see nothing he did not want to appear stupid, therefore he pretended to see the clothes. All the courtiers did the same, although they could also see nothing at all. And at a great parade, only a small boy had the courage to proclaim what everyone could clearly see - that the Emperor was completely naked.

You'd worry about that, wouldn't you? You'd think "this makes no sense. I have to obey their rules because they say that this thing exists and will punish me _after I'm dead_ if i don't? As if they - who are alive - knew what would happen after death?"