Logo identity animation

Client

Arden Estates

Role

Concept, Design, Art Direction, Animation, Edit

Type

Title Sequence

Land Investment Company Arden Estates commissioned 360red to produce a logo identity sequence to reflect their services; Using the provided keywords ‘Organic’ and ‘Architecture’, technical grid lines draw themselves on screen to form plants that grow up from the ground, these plants shapes morph into the Arden Estates logo shape ‘A’.

This title animation forms part of a wider marketing campaign including video and sales presentations and trade show openers.