Contents

Definition

Slogan by Wikipedia⁠: "A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose. The word slogan is derived from slogorn which was an Anglicisation of the Scottish Gaelic sluagh-ghairm (sluagh "army", "host" + gairm "cry"). Slogans vary from the written and the visual to the chanted and the vulgar. Often their simple rhetorical nature leaves little room for detail, and as such they serve perhaps more as a social expression of unified purpose, rather than a projection for an intended audience."

Examples

Little Caesars - Pizza! Pizza!

Intel - Intel Inside

Beef - Beef. It's whats for dinner.

Remington - I liked it so much I bought the company.

eBay - The world’s online marketplace

Old Spice - The mark of a man

Ford - Quality is job one

FTD - Say it with flowers

Ivory Soap - 99.44% pure

CNN - The most trusted name in news

E. F. Hutton - When E. F. Hutton Talks, People Listen

Points to ponder

The official name of our most favourite office suite is: LibreOffice. No abbreviated form has been adopted and the abbreviated form will be best decided by its popular usage by the LibO/LO members and users.Only the official name should be used for the slogan.(Suggested by Marc Paré) Please keep in mind the LibreOffice branding guidelines. (Suggested by Volker Merschmann)

About the localisation of the slogan: One slogan, loosely translated into languages, would seem best to me. In other words, not a literal translation, but same idea translated. (Suggested by Brenden Seibel) Most of the slogans don't translate easily. But we should try to find a common central conclusion. (Suggested by Bernhard Dippold)We can also use an old proverb or famous quotation. Instead of translating into multiple languages, how about sticking to one of the old ones? Like Latin or Greek? (Suggested by sunk8)

On suggestions: I think the main slogan should remind people that LibreOffice is a series of programs that help one to write, draw, calculate... Maybe I am paranoid, but I think we should avoid: names that remind one of competitive software. (Suggested by Michel Gagnon) As well, avoid any negatives. (Suggested by Marc Paré)

My idea is that the slogan should capture the idea of what the suite could do for the user, instead of what WE DID. The idea of writing, drawing, calculating efficiently and freely should come to the mind of the person reading the slogan. Keep in mind that the average user may not be, and most likely will not be, versed in the open source/commercial difference. Open file formats versus commercial formats don't matter as much as what the software does, how it does it, and what it costs! (Suggested by Brenden Seibel)

Suggested LibreOffice Slogan

(Be creative, add some of your own.) (These are not in any specific order).

LibreOffice - The New Opened Office (Shunesburg69)

"LibreOffice, a suite deal."

"LibreOffice "Tools for real Life!" (DaveFilms)

"Memories brought to you by LibreOffice"

"Take note, with LibreOffice."—not good because of OneNote and Lotus Notes

"Penmanship begins with LibreOffice."

"There was the calamus, the ballpoint pen. LibreOffice, the evolution continues."—comment-too lengthy for a slogan, IMO. An shorter alternative would be something like this "The calamus. The ballpoint. Libreoffice." This would leave some parts understood.

"LibreOffice, your creation, your company, your trust."

"LibreOffice ... we are all free to live."

LibreOffice, we dared and we conquered."

"We conquered space, we created LibreOffice. Dare to imagine and you will succeed"—Comment: We conquered space... too far away; Play on words: space

"LibreOffice. Your Office." Similar to the above, even simpler to localise.

"With LibreOffice, you really are in control of your documents" (i.e. reference to open file formats)

"LibreOffice: your documents, you're in control!"

"LibreOffice, Your productivity enhanced!"

"LibreOffice, Liberate your productivity"

Easy to write "I love you" across a painted heart with LibreOffice; but don't calculate the result; believe in freedom - it is always the right choice . . . --Comment—Are these three lines a slogan?? or should it be with points to ponder?

"Free Yourself..."

"Free Yourself...LibreOffice"

"Be open. Be free. Feel Liberty!"

"LibreOffice...Be Free!"

"LibreOffice is... 'Fun', 'Easy'"

"Free your Office and your life will follow... LibreOffice! The freedom for be creative." --> Dave Johnson

LibreOffice - Suite Freedom Native

"LibreOffice...Freedom, documented"

"LibreOffice...Documents Simplified"

It's your release.

LibreOffice: The world's best open source office suite for all your word processing, spreadsheet, presentation and drawing needs. (Short version: "LibreOffice: The world's best open source office suite.")

LibreOffice... Liberate your documents

LibreOffice... Free your docs! (suggested by cocofan(Dona Hertel))

LibreOffice... Freedom to express

LibreOffice... Freedom to express, power to inspire

LibreOffice... Freedom to inspire, power to express

LibreOffice... By the people, for the people

LibreOffice... Freedom never tasted so suite

LibreOffice... Unequivocal expression, indispensable productivity

LibreOffice... Libre by design

LibreOffice... Libre by essence

LibreOffice... Libre by nature

"LibreOffice...Documents Made Everyday"

"LibreOffice...Documents Made Daily"

"LibreOffice...Documents Your Way"

"LibreOffice...devoted to openness"

"LibreOffice...be productive, be free"

"LibreOffice...The creativity suite"

"LibreOffice...Get your work done in a good way"

"LibreOffice...Powerful, creative, open"

"LibreOffice...A healthy spirit prefers an open office."

LibreOffice... Free by design

"LibreOffice ... Made by the people, for the people" (old unofficial OOo slogan).

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