INTERMEDIA ADVERTISING® HIRES CHARLES DETHLOFF AS NEW BUSINESS DEVELOPMENT MANAGER

Los Angeles, California – February 1, 2017 – InterMedia Advertising, the Direct Response Leader, announces the appointment of Charles Dethloff in the role of New Business Development Manager.

In his new position at the Woodland Hills agency, Dethloff will be a key component in expanding InterMedia’s client base, driving introductions and meetings with potential clients, and acting as InterMedia’s first point of contact.

Charles has an impressive background in sales, business development, and strategic marketing. He comes to InterMedia from his previous role as Director of Sales at Replay XD. There, he focused on identifying key sales markets, analyzed market strategies, developed and negotiated contracts and was instrumental in the growth of the company.

“Charles has a proven record of facilitating long-term business relationships with clients and industry luminaries,” said Robert Yallen, CEO of The InterMedia Group of Companies®. “His strategic thinking coupled with his strong winning attitude, personality, and work ethics are assets that will complement and enhance InterMedia’s continued ability to meet the needs of our clients.”

Charles is based at the InterMedia corporate offices in Woodland Hills, California. For more information, please call Charles Dethloff at 818.577.1522, or email him at cdethloff@intermedia-advertising.com.

ABOUT INTERMEDIA ADVERTISING
InterMedia annually places over $600+ million in media and remains true to our founder’s guiding principles. Our cutting-edge, propriety resources included targeted media networks, exceptional analytic and reporting tools, and a state-of-the-art production facility. These, combined with our service-first mindset, have positioned InterMedia at the top of the direct response industry. For more information go to intermedia-advertising.com.