Cómo ITLynk comenzó su viaje en logotipos

Nombre de la empresa

ITLynk

Descripción general

ITLynk is a managed IT services company. We specialize in reducing IT costs through a strategy of providing one source to implement sustainable hardware and software solutions, support, and ongoing strategic planning.

Cuéntanos a qué tipo de público quieres llegar

Small businesses from 30-150 employees in the professional services, financial and insurance sectors. We communicate at the owner, CFO and CEO level to identify and implement cost reductions in IT infrastructure.

Our clients are business people (not IT people) who look at IT as an overhead cost and a nothing more than a tool for their business objectives.

Requisitos

=>This will be a completed project with a prize awarded<=

The final logo should be clean, non-techincal or computer feeling as our primary appeal to our audience is of a technical nature, but rather of a cost-reduction and business "balancing spreadsheet" nature.

We have identified what we feel is an excellent layout of icon placement in relation to the ITLynk name.

We have selected the direction of a stylized puffin to capture the personality of ITLynk in the form of a memorable character that is more relaxed that a straight-laced logo. (For inspiration, see the implementation of the frog illustrative art for http://www.freepbx.org/freepbx )

The stylized puffin should be cleaned up with an illustrative flare and be cleanly executed so it works as a logo mark.

We envision a 3-color logo using black/grey, orange and blue (puffin's feet). Current colors can certainly be adjusted.

See attached files for logo layout and large puffin art to be refined.