STRATEGY

A 33-post collection

With so many mobile apps out there, you may wonder how exactly your business is going to manage standing out from the crowd. Between the cost, the technical know-how and the number of choices available, it becomes confusing with all the noise. Here's what you need to know about mobile

The success of your company is a reflection of the total value of your team. This was never an individual journey. However, hiring the right people is easier said than done and hasty hires who don’t fit the role impacts your ability to scale. Small businesses especially understand how

Often, when developers are building applications, it can feel like the entire project in itself. However, once your application is developed and released on the app store, it soon becomes evident, creating the app was just the beginning of the journey. Developers are makers, who find the process of building

After investing so much time and effort into the mobile app development process, the last thing you want is for the retention rate of your mobile app to disappoint. Unfortunately, if you fail to make a good impression with your mobile app, you can expect to see poor retention rates

Mobile devices are essential to the daily life of most people on the planet Earth. And with the help of wireless technology, we have enjoyed watching mobile's scope and capabilities broaden. We went from using our phones rarely to text, to using them to check our email, stream new music,

More and more people are learning how to make smartphone apps these days. It's generally well-understood these days that app development is one of the most promising new careers. People all over the world are using smartphones, and smartphones have a tremendous capacity for new apps. Many smartphone enthusiasts can't

If you currently head a startup or are thinking of creating one in the near future, it is vital that you learn as much as possible about customer acquisition strategies. In the beginning, the vast majority of startups struggle significantly to find customers. This is because very few people are

Apps have strong appeal as evidenced by the millions of apps downloaded and installed across the globe. Websites have been around a lot longer than apps, but the two share a similarity. People are attracted to specific websites for the same reasons they may be attracted to a particular app.

Before settling on a contractor or software company, the very first thing you should focus on is to invest time and money in planning your software requirements. This will save you money in the future and ensure your expectations are clear. Secondly, if this app is part of your core

Without a doubt, the process of building a startup from the ground up can be a very exciting process. However, at the same time, this process can be very stressful and difficult. This is especially true if this is your first time creating a startup. One way you can head

All across the world, we stand witness to a generation bit by the entrepreneurial bug from Eastern Europe, Nigeria, Scandinavia to India , all far beyond the famed Silicon Valley. This generation of entrepreneurs will change the economics of the world. Hopefully, you play a part in the change for the

Extending the runway of a startup is the unglamorous work every startup has to do if they want to give themselves enough time to get their product from the runway up into pure air. While it would be nice to think of a world where good, value-driven startups were so

These days, developers should feel challenged to create only apps and websites that will work on all browsers and to use the right framework to allow them to do so. While frameworks are both a personal and practical choice, we've narrowed the wide range of open source responsive frameworks to

Elevators have changed the way people physically move through buildings. Soon enough, the landscape of most cities was dotted with skyscrapers, made possible due to elevators making top floors desirable. Elevators themselves have evolved. Cranks and levers were replaced with buttons and motion sensors, making elevator operators, redundant. The smartphones

We live in a time where startups offering new and unique services are cropping up all over the place. A satisfied user is becoming more and more of a rarity, what with so many options out there. Add to that, with the importance placed on user acquisition we forget to

Forty percent of users drop off your page if it doesn’t load within 3 seconds. That’s how small your window is to get engaging content to your users’ eyeballs. To add to that, seventy percent of users have a lower opinion of companies that use pop-up ads. While

Consumerization of IT refers to the cycle of information technology that emerges in the consumer market and then it spreads to the businesses and finally to the government organizations. Traditionally Information Technology (IT) adoption would start with the government and defense and then it would be followed by business enterprises.

For the first time since the days that saw Amazon rip open the fabric of retail with their e-commerce model, mobile commerce is poised to take its place. The arm of e-commerce that allows consumers to purchase items via their mobile phone is not only convenient for both parties, it's

Companies whether large or small set targets for growth and their aim is to make positive, profitable growth. Companies will experience pressure from the demand made by the equity markets to grow rapidly. Disruptive business models will place their main focus on creating, disintermediation, refining or re-engineering a product or

Working on cold outreach after scouting for a bunch of prospects through a witty hack doesn’t have the same impact as it did a few years ago. With SaaS, we like to convince ourselves the products are so great, so fast to deploy, so easy to use that the

A lot of people still don't know what the Internet of Things (IoT) even is. However, the casual user probably remembers the practical examples in just how connected everything could be. An alarm clock goes off and it sets off your coffee maker, so you have the perfect cup waiting

Software as a Service has become one of the more popular business models in the entire IT landscape. With growth coming in at nearly 60% annually, the market for SaaS is replacing the more traditional app landscape and has will become the dominate model in the next few years. Here

The cloud is an innovative new way that businesses and people alike have begun to share, protect and store data and files. The cloud operates by using online, also known as "cloud-based" management tools and applications. Initially, cloud applications were developed simply with the idea of being able to share