A couple of years ago Poke London launched a hugely successful game for Orange where people raced virtual balloons across the internet. In 2008, there were over 40,000 people jumping between over 2,000 websites to win prizes. Now Balloonacy has gone global. It has also become a lot more social too and incorporates many new techniques that were not around last time – such as iPhone apps.

It’s a great concept that mixes casual gaming with social surfing… all helping the Orange brand appear more entertaining and adding value to people’s lives. Head on over to join the fun. www.playballoonacy.com