With the 50PM970T, LG have produced a state of the art 50 inch, Full HD, THX rated 3D Plasma TV with exceptional flair in terms of visual style and additional, class leading picture quality and convenience features that position it squarely at the summit of high end, flat screen, overall big TV design: it is magnificent.

It goes without saying that the 50PM970T features many picture enhancing processes but achieving primacy amongst these, the exclusive TRUBLACK filtering film exists to balance out the greatest portion of ambient light interference in order to preserve the ‘holy grail’ technical aspect of flat screen picture quality – black level: this huge benefit in turns impacts the subjective contrast ratio which in turn assures relatively excellent colour fidelity and thus, guarantees truly incredible image clarity – for the connoisseurs, think Pioneer KURO 9th generation of a few years back and yes, the 970 chassis is that good.

In addition to an 8 level picture setting menu (including an HD games optimizer mode,) dual ISF pro calibration, 24p filter, 600hz sub field panel refresh rate, LG’s Triple XD Engine processor rules a set of picture control options that ensures on the 50 inch PM790 series plasma TV, all forms of standard or high definition television and video, disc based or streamed online video will look at least excellent and in most cases, sensational.

The 50PM970T 50 inch Smart Plasma set continues LG’s commitment to THX accreditation and benefits both regular 2D and 3D TV picture performance, as does the 1920 x 1080 panel resolution and during Active 3D watching, you can be sure the Full HD effect carries over into the third dimension.

With FreeviewHD providing the free of charge HDTV duties, you are left in little doubt: the LG 50PM970 is quite possibly the finest high end plasma TV ever produced – can you afford it – or can you afford not to enjoy this calibre of engineering where the jack of all trades is equally masterful?

Using the special buy deal links provided, you can buy the superlative, market leading LG 50PM970T 3D Plasma cinema TV for not just a low price but the cheapest price in the UK.