Ambitious plans
Some 70,000 people have already downloaded the app – which is available for free, both for iPhone and Android users – and YourLocal has an ambition to reach another 50,000 by the end of the year and eventually expand to Germany and the US.

“YourLocal’s first customers were small local stores, but the company has since attracted the attention of larger supermarket chains such as Irma, SuperBrugsen, Kvickly, REMA 1000 and MENY, and many more have announced they want to join,” Oliver Bratshaug from YourLocal told the Copenhagen Post.

YourLocal co-operates with over 500 stores across Denmark and aims to increase the number to 900 by the end of the year.