Top 5 Smartphone App Categories in Japan, Ranked by Average Number of Apps Used*, July 2014 & July 2016

Chart Profile

Data Covered:

Source:

Nielsen

Methodology:

Data is from the October 2016 Nielsen NetRatings Japan "Smartphone App Usage Study" as cited in press release. Data in the report was established based on smartphone internet traffic data drawn from Nielsen's Mobile NetView during July 2016. Mobile NetView monitors a mobile audience panel of 4,000 smartphone users (2,000 iOS and 2,000 Android) ages 18+ in Japan.