Marketing a car costs big bucks. Unless you hire Felix Hernandez to do the job. You might remember his earlier project for Audi when Felix photographed a $40 miniature toy car and made it look like a $160K-worth R8, but for his latest assignment with Audi Middle East, Hernandez created a personal desert and roadway right in the middle of his own studio. boredpanda.com »

Most car commercials involve big budgets, test drivers, and excursions to exotic far-away lands—unless, of course, you hire miniature photography master Felix Hernandez. For his latest assignment with Audi Middle East, Felix created his own personal desert and roadway right in the comfort of his own studio. petapixel.com »

Before the days of CGI generated graphics, forced perspective process was used on smaller scale models in movie making simply for cost-saving reasons instead of building massive real size sets for shooting. thephoblographer.com »

When Audi commissioned photographer Felix Hernandez Rodriguez (previously here) to photograph their sports car Audi R8, we knew that something wasn't right. Turns out, he shot the $160,000 car by using a $40 scale model!
The most amazing part? He didn't even use Photoshop. boredpanda.com »

Photographer Felix Hernandez was recently commissioned by Audi to create a set of photos of the R8 sports car. Hernandez used his signature technique of creating realistic photos using miniature scale models, clever props, and careful camera angles. petapixel.com »