Having lived through an aggressive downturn when the Internet bubble burst, I’m going to spend the next "chunk of blog posts" trying to give you – the entrepreneur, CEO, or executive of a startup – some practical suggestions about how to implement some of the advice (much of it conflicting) that you are getting from all of the experts out there.

If you’ve been a long time reader of this blog, you know that I don’t care much about the macro stuff, nor do I believe anyone can accurately predict anything. All I think you can do is (a) deal with your current reality while (b) envisioning what you think you want your future reality to be while (c) recognizing that your view of future reality will change on a regular basis.

Hopefully I’ll be able to give you some useful tools and suggestions that have worked for me in the past that you can actually implement. My first suggestion – take a deep breath and don’t panic. More later.