Another person who probably hasn't got very many friends on Facebook says Facebook makes you stupid

“Are you ashamed that you find Facebook boring? Are you angst-ridden by your weak social-networking skills? Buck up, my friend. The traits you consider signs of failure may actually be marks of intellectual vigor”.

Yes, if you’re bad at humorous photo comments, it’s could be because you’re intellectually vigorous. It’s fair to say Nicolas and I probably fall on different sides of the optimism divide. I’m what they call a digital romantic. And I like Facebook. I think that if you’re bad at Facebook, you should just put a bit more effort in. Or at least not pretend that you’re too clever and vigorous for it.

Carr’s story is based on a survey published by the Journal Computers in Human Behavior by a certain Professor Zhong (precis here) which interviewed 436 college students during 2010 and contrasted how active they were on Facebook with a personality trait I have never heard of before that is apparently A Good Thing: “need for cognition”.

His blog explains what it is:

“Need For Cognition (NFC), as Professor Zhong explained, “is a recognized indicator for deep or shallow thinking.” People who like to challenge their minds have high NFC, while those who avoid deep thinking have low NFC. Whereas, according to the authors, “high NFC individuals possess an intrinsic motivation to think, having a natural motivation to seek knowledge,” those with low NFC don’t like to grapple with complexity and tend to content themselves with superficial assessments, particularly when faced with difficult intellectual challenges.”

Well according to the survey people who spend more time on Facebook score lower on the Need For Cognition spectrum. Low Need For Cognition scorers are also more likely to add friends than High Need for Cognition scorers.

Before we leap to the conclusion that Carr does – “if you want to be a big success on Facebook, it helps to be a dullard.”

Also I like to play the women card when arguments like this come up. The type of flickering attention, multitasking thought that is fostered by the internet is what people have traditionally associated with female brains. Snobbery about multitasking is tinged, I think, with a little sexism. Imho, it’s largely men who like just sitting in the shed and thinking about one thing who get sniffy about this kind of mental approach to things. But hey, it’s useful on the internet, and it means that those of us who manage to think like this don’t get flipped out by tweetdeck notifications.

Of course deep concentration is a beautiful thing and beautiful things come out of it, but lets acknowledge how useful the multitasking and how useful social networks are.

Well maybe the internet has already done something to my brain, but I can’t take any more grumpy old men who aren’t good at being sociable complaining that people who like social networking are dizzy airheads.