Florence "Fabulous Flo" Steinberg Obituary

Florence Steinberg, the pioneering publisher of independent comics who was Marvel Comics editor Stan Lee’s secretary when Marvel was a two-member staff, died Sunday, July 23, 2017, according to multiple news sources. She was 78.

Steinberg’s death was reported by one of her longtime friends, comic book creator Larry Hama, in a post on Facebook.

Florence R. Steinberg, who was born March 17, 1939, near Boston, inspired the Marvel Comics character Fabulous Flo. Steinberg was a fan favorite at comic book conventions.

In a news release Sunday, Marvel paid tribute to Steinberg.

“We are incredibly saddened to hear of Flo Steinberg’s passing and send our deepest condolences to her friends and family,” it read. “Flo has always been the heart of Marvel and a legend in her own right. She will be forever missed and always loved by all of us here at Marvel.”

“As Stan Lee’s secretary, Flo assumed the task of taking care of the ever increasing piles of fan mail and Marvel Merry Marching Society memberships,” Marvel wrote in a tribute to Steinberg on the company’s website. “Although the company began to grow with some speed, she remained in charge of this for five years, crafting Marvel’s unique connection to its fans and — to hear freelancers tell it — creating a welcome atmosphere for all who came through the offices in person.”

Hama wrote on Facebook that Steinberg will be interred at the Jewish cemetery in Kerhonkson, New York. Plans are underway for a memorial this fall that Hama pledged to announce via Facebook.

Florence Steinberg (Lopaka42 / Wikimedia Commons)

Florence Steinberg, the pioneering publisher of independent comics who was Marvel Comics editor Stan Lee’s secretary when Marvel was a two-member staff, died Sunday, July 23, 2017, according to multiple news sources. She was 78.

Steinberg’s death was reported by one of her longtime friends, comic book creator Larry Hama, in a post on Facebook.

Florence R. Steinberg, who was born March 17, 1939, near Boston, inspired the Marvel Comics character Fabulous Flo. Steinberg was a fan favorite at comic book conventions.

In a news release Sunday, Marvel paid tribute to Steinberg.

“We are incredibly saddened to hear of Flo Steinberg’s passing and send our deepest condolences to her friends and family,” it read. “Flo has always been the heart of Marvel and a legend in her own right. She will be forever missed and always loved by all of us here at Marvel.”

“As Stan Lee’s secretary, Flo assumed the task of taking care of the ever increasing piles of fan mail and Marvel Merry Marching Society memberships,” Marvel wrote in a tribute to Steinberg on the company’s website. “Although the company began to grow with some speed, she remained in charge of this for five years, crafting Marvel’s unique connection to its fans and — to hear freelancers tell it — creating a welcome atmosphere for all who came through the offices in person.”

Hama wrote on Facebook that Steinberg will be interred at the Jewish cemetery in Kerhonkson, New York. Plans are underway for a memorial this fall that Hama pledged to announce via Facebook.

Guest Book Highlights

"I just found out today that Flo passed. Very sad day. Rest in peace, Flo...you were one of the best."- Richard Ovaduke (Verplanck, NY)

"I knew Flo since I was a teen-age Marvel fan in the 60s. At one time in the 70s after she left Marvel, we worked across the street from each other and occasionally had lunch together. We saw each other at comic conventions. During her last few..."- Ron Fradkin (Floral Park, NY)

"Sorry for your loss. May the God of all comfort strengthen you."

"To family and friends, I would like to share my condolences. She seemed to be a very happy exciting person. Remember those fond times together and rely on our Heavenly Father for strength and comfort."

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Published online on July 23, 2017 courtesy of Tributes.com

Florence Steinberg, the pioneering publisher of independent comics who was Marvel Comics editor Stan Lee's secretary when Marvel was a two-member staff, died Sunday, July 23, 2017, according to...
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Published online on July 25, 2017 courtesy of Tributes.com

Florence was born on March 17, 1939 and passed away on Sunday, July 23, 2017. Florence was a resident of New York. She attended Roxbury Memorial High School for Girls. Steinberg majored in history at...
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