About

Be weird. Be whatever. Because life is too short to be anything but happy.

Edvin Lee, principal design

I dream of living in a fully sustainable world where products are made with zero waste output and landfills are a thing of the past.

As design lead and creative director with over 13 years of advertising experience, my work has garnered accolades and been published internationally. The last 6 years I work on defining brands and product experiences from the ground up for various tech startups in NYC. Helping align design strategy with business goals.

I believe good can almost always be bettered. I believe great ideas can come from any sized budget or account. Because that’s what creative problem solving can do. I believe less is more. Except when it comes to the amount of craft poured into an idea.