House of Football is about to open another door.

The locally owned NFL fan store formerly known as Krystal’s will expand with a Rio Rancho location this summer. The new shop will go into Country Club Plaza at 3301 Southern SE.

It could open as early as next month, depending on the build-out process.

The expansion continues a strong growth trend for the shop, which co-owner Andy Hageman said has flourished in recent years. Since Hageman and his wife Sue took over as owners in 2010, House of Football’s existing location at 2801 Eubank NE has more than doubled in size and gross sales.

The store – which originated in 1984 – will celebrate its 30th anniversary this year, and Hageman said the time was right for a second site, especially since the existing store doesn’t seem to be reaching the large population base in West Side Albuquerque and Rio Rancho. Of the 27,000 customers in House of Football’s database, only 7 percent are from that area.

“That’s our (anniversary) present to ourselves is to open a new store out there,” said Hageman, who was represented in the deal by Clayton King of NAI Maestas & Ward.

The new 3,000-square-foot store will be “almost an exact replica” of the Eubank location, Hageman said. It will stock merchandise for fans of all 32 NFL teams.