Entry Description: Leo Burnett incorporates ‘WE’ spaces, local culture, geometric
motifs and art installations that fuse east and west, old and
new, to create a collaborative, innovative workspace – a
‘crucible of creativity’ that drives business results.
Upon entering the lobby, one is greeted by a simple, striking
ceiling lighting juxtaposed with a Peranakan-motif patterned
floor. The lobby expands into the reception area where a
geometric ceiling feature punctuates the black and white of
the ceiling, walls and floor, and its wood texture adds a tint of
warmth to the space. This is echoed by the reception
counter’s similar material palette. Behind it, Leo Burnett’s
name is a handwritten sprawl that up-close, is revealed to be
Leo Burnett pencils delicately put together.
Beside the reception sits a café-style waiting area and a large
meeting room. The room’s clear panelled walls separate it
from other areas; its black curtails provide greater privacy.
These operable wall panels can also be moved back,
demonstrating the space’s fluidity.
Other meeting rooms are similarly designed with clear
partitions and geometric patterned carpets. The tables and
seating differ from room to room, creating variety. Feature
walls add a visual and intellectual stimulant to each room.
Collages of Chinese paintings, food menus and LDs form
unconventional canvases for modern graffiti and witty
expressions while traditional Chinese door panels painted
bright orange hang as a wall upon a wall.
The main work area perpetuates the black, white and light
brown palette. Geometric carpeting differentiates communal
areas from workstations. Random open panels break the
monotony of an all-white ceiling board.
Long stretches of whiteboard walls provide a forum for
spontaneous graffiti or brainstorming. One wall has the word
‘misbehaviour’ painted across, asserting Leo Burnett’s
promise to constantly challenge, contradict and misbehave,
and in the process, rise above the mundane to create truly
innovative work.