SEO is a process that aims at increasing a website’s search engine ranking organically using various methods. Millions of people conduct online searches every day to research or buy products. Once the search engine generates results, about 75% of users never scroll beyond the first page of results. So, if a website has a high search engine ranking, it will have a higher chance of attracting users. Conversely, if a site only appears on the third, fourth, or 15th page, users may never see it.