Orlando music blog & zine

POP POV: Kendrick Lamar – “i”

“i” is an important single for Kendrick Lamar. The Compton MC is at crossroads in his career, and our first taste of new music points him in a very specific direction. After the platinum-selling, introspective short-film that was good kid, m.A.A.d. city, many fans began to think of him as a fresh new creative with a strong message. However, his most successful songs are his numerous features, where K. Dot spits braggadocious bars about money, women, and guns. “i,” with its up-lifting chorus and strong stance, shows us he’s headed further down the former road, the road of conscious rap.