Financial companies are warning people not to rush into social networking technologies. This is the latest fad on the internet. Companies are looking to cash in, but may be making a mistake in the long run.

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With Facebook saying it will license its developer platform to other organizations, it also could become even easier for companies to develop their own social networks. But the Gartner report says the hype around social networking doesn't necessarily mean it's a mature enough technology to make it a critical business requirement. There is also little evidence that social networking will be as beneficial for businesses as other Web-based communications technology, such as instant messaging.