We’re a “mom and pop”
operation, so we can’t afford a separate department for creating
advertising and informational copy. We just write up what we want to
say and rely on local printers to help us arrange our materials. Our
ads and letters sound like us—down to earth and homey—and that’s good.
Still, we have made errors, and it would be nice to have someone whose
main job was to write good, correct letters, brochures and ads. Maybe
someday.

John
Hastings, Operations Manager for Shure-Rite Manufacturing,
stated the following:

When we advertised for a new
office assistant, one of the stated requirements was that he or she be
a polished writer. We hired Stacey mainly because of her writing
background, and, along with her other administrative duties, she
handles or edits all correspondence, advertising copy, and equipment
manual content. It’s worked out very well. Having a skilled writer on
staff is an efficient and economical way to ensure that every piece of
writing that comes out of our company looks professional.

What's
the quickest way to improve your business writing skills? Personal
coaching may be the answer.

UpWrite Press offers a variety
of personal coaching plans that teach traits and techniques of business
writing.

Our personal coaching delivers real
results with minimal investment in time and money. We start with your
own writing samples. Our professional writing coaches study and assess
them. Then we contact you at the time and place of your choosing and
set up a teleconference that gives you concentrated, personalized
attention. We discuss your strengths and weaknesses—no scripted
observations. We show you how to improve your business writing skills
by capturing your ideas, with your style and voice, in the most
powerful, clear, and engaging way possible. We show you how to write
faster with fewer changes. Plus, we give you strategies for improvement
that you can use beyond the session.

Personal coaching is today's
"executive summary" for effective business writing. For more information
about this dynamic new approach to training, download our Personal
Coaching Plan* document, or call1-800-261-8258 ext. 17.

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