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VIRTUOUS RETAIL: THE SURAT CHAPTER (VIRTUOUS RETAIL DIARIES)

SYNOPSIS:
Virtuous Retail approached us to create their digital communication, leading up to the launch of its flagship luxury retail center in the lively city of Surat in western India. We started off with a brand film that captured the essence of what the brand offers as experiential shopping to the modern Indian shopper in the soon-to-be cultural capital of India.