Takeshi Hayasaki Named President Of Suzuki Motor Of America, Inc.

Suzuki Motor of America, Inc., (SMAI) announces the appointment of Takeshi
Hayasaki as President. Mr. Hayasaki, a long-serving executive of Suzuki Motor
Corporation, has many years of experience in the motorcycle/ATV industry, and
began his new position December 16. The company also announced that Takao
Kudo has been named Executive Vice President and will oversee the new After
Sales Operations group.

“Suzuki Motor of America, Inc., is well-positioned right now for growth,”
said Mr. Hayasaki, “with a new company focused on the recreational
Powersports industry and exciting new models for 2014. I’m eager to work with
Suzuki staff and dealers to continue this growth and brand momentum. We are
creating opportunities for Suzuki dealers and Suzuki enthusiasts nationwide.”

Mr. Hayasaki served as Assistant to the President of American Suzuki Motor
Corp. from 1996 through 2002, overseeing strong growth in the company’s
motorcycle/ATV division. Under Mr. Hayasaki leadership Suzuki launched
several key models in the USA, such as the 1999 Hayabusa and QuadSport Z400
ATV. He gained a wide range of international experience in sales and
marketing, working with Suzuki distributors in Canada, Australia, Europe and
Latin America. His broad understanding of sales and marketing as well as
vehicle production and distribution will allow him to serve the U.S. market
well again.

“We’re glad to have Mr. Hayasaki’s business experience and leadership as we
plan for continued growth,” said Larry Vandiver, Suzuki’s Motorcycle/ATV Vice
President. “The introduction of new products such as the Suzuki V-Strom 1000
ABS and the Burgman 200 ABS shows just part of our growth plan, and Mr.
Hayasaki’s experience will help Suzuki Motor of America with these new
products and much more.”

Suzuki is creating a new After Sales Operations division that will help SMAI
better serve consumers. This division unites parts, accessories and service
functions under the leadership of Mr. Kudo, who most recently served as
Export Motorcycle Service Manager, leading Suzuki Motor Corporation’s (SMC)
global motorcycle service team. Mr. Kudo began working with SMC’s motorcycle
service group in 1985, and has visited much of the world, including
Australia, Europe, Middle East, and Africa, while working to improve Suzuki’s
motorcycle, marine and automotive service efficiencies. Mr. Kudo’s global
service experience will be instrumental as we launch the new After Sales
Operations division.