training, racing & escapism on a bike

The Power of Bicycles / Zwiftathon

A no-shame plug for a brilliant initiative and a very worthwhile charity.

On 3 December 2016, the world’s largest cycling community will ride together on Watopia – Zwift’s beautiful virtual island – to raise awareness for World Bicycle Relief.

“World Bicycle Relief mobilizes people through The Power of Bicycles. We are committed to helping people conquer the challenge of distance, achieve independence and thrive.

For many people in rural regions of developing countries, poverty is a daily reality. In areas where walking is the only mode of transport, a Buffalo Bicycle offers the real and immediate benefit of reliable access to essential goods and services. Powered by the remarkable human spirit, bicycles are a catalyst to possibilities.

Our innovative model, combining philanthropic distributions with social enterprise sales, is the backbone on which we deliver greater efficiencies of scale, distribute more bicycles per donation and generate deeper impact where we work.”Click here for details on how to join the event, ride alongside pro cyclists Jens Voigt and Laurens ten Dam, and help trigger a $45,000 donation from Trek.

I’ll be jumping on the turbo for a few laps of Watopia on 3 December – hope to see you there!