Texas Tech's head football coach continues to make international headlines for his uncanny resemblance to one of Hollywood's hottest stars.

After a shirtless photo of Kliff Kingsbury got posted online, the image predictably went viral as countless media outlets compared him (and his abs) to heartthrob Ryan Gosling once again. The photo, which shows Kingsbury with two bikini-clad women, only adds to the young coach's ever-growing popularity.

The 34-year-old's striking resemblance to the 33-year-old movie star has led Texas Tech fans to create the T-shirts to commemorate his good looks. "Our coach is hotter than your coach," reads the shirts, available from Red Raider Outfitter.

The photo, which shows Kingsbury with two bikini-clad women, only adds to the young coach's ever-growing popularity.

If you're comparing Kingsbury to other Big 12 coaches — say the University of Kansas' Charlie Weis or TCU's Gary Patterson — it's not too difficult to see why that statement rings true.

While Kingsbury has won over many fans with his shirtless photo, another picture of the young coach has some nitpickers on his case.

Last Monday, Kingsbury appeared at a Big 12 football media day, dressed to the nines and wearing what appeared to be an enormous Breitling Mulliner Tourbillon, a watch which costs upward of $100,000. A photographer asked him exactly what kind of watch it was — Kingsbury wasn't sure — and took a close-up picture of it, a move the coach would later regret.

According to members of a Breitling watch forum, the watch was easily identifiable as fake thanks to the close-up photo. Breitling marketing director Lisa Roman told the Houston Chronicle she instantly knew the watch was a replica. "There are some aesthetics that look different right away," Roman said. "Where the date is, how the logo is done, the markers."

"He got it as a gift 10 years ago when he was playing in NFL Europe and has worn it ever since," Texas Tech spokesperson Blayne Beal told Redraiders.com. "He could care less if it's real or not. He just likes the watch."

While a real version of the watch costs between $100,000 and $200,000, watch enthusiasts claim Kingsbury's version probably cost around $100.

Kingsbury — who served as an assistant at the University of Houston from 2008 to 2011 and the offensive coordinator and quarterback coach at Texas A&M University in 2012, helping both Case Keenum and Johnny Manziel — shouldn't be too worried: He's still "the Ryan Gosling of college football."