When users look for information, they have a goal and are on a mission. Even before you started to read this article, chances are you did because you either had the implicit goal of checking what's new on Smashing Magazine, or had the explicit goal of finding information about "Navigation Design".

After a couple of seconds of scanning this article, and maybe reading parts of the introduction, you may have started to ask yourself whether the information that you’re consuming at the moment is actually relevant to you—the user. Unfortunately (and as certain as death and taxes), if users cannot find the information they are looking for, chances are they will abandon their track, never to return.

Today, too many websites are still inaccessible. In our new book Inclusive Design Patterns, we explore how to craft flexible front-end design patterns and make future-proof and accessible interfaces without extra effort. Hardcover, 312 pages. Get the book →

Meet the new Sketch Handbook, our brand new Smashing book that will help you master all the tricky, advanced facets of Sketch. Filled with practical examples and tutorials in 12 chapters, the book will help you become more proficient in your work. Get the book.

Meet SmashingConf San Francisco 2017, featuring front-end ingredients, UX recipes and nothing but practical beats from the hidden corners of the web. Only practical, real-life techniques and recipes you can learn from. Get your ticket now!