CBS is getting into the fame game with a pilot order for Identity Crisis.

The game show concept, from Magical Jade Productions, centers on teams of two that must identify the names of famous people. The latter can range from actors and athletes to fictional characters.

The network's Late Late Show host Craig Ferguson is close to a deal to host and executive produce. The pilot will be filmed this summer.

The project hails from executive producers Courteney Cox and David Arquette, who are said to regularly play the Out & About Productions board game on which it is based. Scott St. John (1 vs. 100) joins the pair as an executive producer.

Cox and Arquette have teamed up professionally on other Coquette productions, including FX's Dirt and ABC's Cougar Town. The couple is currently separated.

Cox is repped by WME and Brillstein Entertainment Partners; Arquette is repped by UTA and Management 360; and St. John and Ferguson are both repped by WME.