4 Reasons Not To Write That Ebook

Savvy marketers are now using ebooks for an array of purposes—from building their email lists by offering a free ebook in exchange for a signup to making money by selling the ebook straight up. Not surprisingly, many have taken notice and have tried writing their own ebooks. Maybe you’re thinking about publishing an ebook.

Before you get started on this big project, you should know that not all ebooks are successful. Those stories you hear about people raking in the big bucks from their ebooks are more of the exception rather than the rule.

Here are 4 reasons that you might want to reconsider writing an ebook.

You don’t have a unique approach—If your ebook doesn’t offer people something different that they can’t get anywhere else, how can you expect people to want it? It’s just like anything else. You have to be different and give people something they haven’t seen before.

You’re not an expert on the subject—This should go without saying, but you need to write your ebook on a topic you’ve been studying for years. You should have an impressive understanding of the topic, and you should present your own ideas rather than just mimicking what everyone else has already said.

You don’t have a plan for it—What are you going to do with your ebook? Just because you publish it doesn’t mean people will be lining up to download it. What’s your goal? To make money? To build your email list? To gain notoriety? Figure out your goals, and create a strategy for promoting your ebook that will help you achieve them.

You’re not willing to put in the time to do it right—Writing an ebook is going to take time, that is, if you do it properly. There’s a lot of researching, outlining, writing, editing, proofreading, formatting, designing, and promoting that goes into launching a successful ebook. If you don’t want to put in the time and effort into doing it right, don’t do it at all. You’ll just end up publishing a useless ebook that only serves to tarnish your reputation.

Have you ever written an ebook? Did it produce the results you’d hoped for?