Second Scents

SHE'S known for her ability to party through the night so it seems fitting that supermodel Kate Moss has looked to dusk as inspiration for her second fragrance, Velvet Hour.

"There's that feeling -'Oh, night time's coming again, thank goodness. It's like a comfort. The whole feeling changes. The sun's going away, you can go out. It just feels more comforting to me. And it is like velvet," she said at its launch event last week. Combining patchouli, sandalwood and incense along with amber, nutmeg and freesia, the fragrance is reported to be launched in September and will be accompanied by both print adverts, photographed by Mert Alas and Marcus Piggott, and a TV campaign directed by John Mathieson. "At the end of the day, when we work with celebrities to create fragrances, we're trying to capture the authenticity of the person behind the celebrity," Steve Mormoris, senior vice president of global marketing for Coty Inc. (with whom the fragrance is licensed) tells WWD.