The jig is up, the secret is out, the game is over: Forbes editor Dan Lyons is Fake Steve Jobs, the now-unmasked author of The Secret Diary of Steve Jobs. Brad Stone of the New York Times, to my dismay, was the one to out Lyons as the faux Apple CEO. It was crushing. I've known for some time now that several Forbes employees were in on the secret. Lyons, as Fake Steve, even hinted at the outing in a post today: "My world, anyway, is about to change." My apologies to readers. But it makes perfect sense. Here are the not-so-coincidental similarities between Lyons's chosen enemies and Fake Steve's.