Entrepreneurial Canadian IPTV service providers such as VMedia and Zazeen Inc, both in the Toronto market, are launching a new breed of competitive TV services that include a package of traditional pay TV channels with over-the-top Internet TV content in an effort to challenge incumbent cable, telco and satellite providers.The two start-ups are part of a group of about 20 mostly small, almost all regional, players that received IPTV licenses from the Canadian Radio-television and Telecommunications Commission (CRTC). Not many of the firms, a story in the Toronto Globe and Mail said, "are likely to make it," but those that do hope to make money by challenging incumbent pay TV providers with packages that offer traditional pay TV channels and also access to non-traditional content such as Netflix (Nasdaq: NFLX) and Skype.