After awarding the iconic White Star Super Maize Meal brand to Lowe Cape Town last year, Pioneer has decided to grow the relationship with Lowe by awarding them the lion’s share of their breakfast portfolio. This will include WeetBix, Bokomo Corn Flakes, Champion porridge, Otees and Bokomo Oats. Lowe Cape Town will be the lead creative agency for these much-loved South African brands.

Under the partnership of Aiden Connolly, Managing Director, and Kirk Gainsford, Executive Creative Director, Lowe Cape Town has scored some significant wins over the last two years. These include Spekko Rice, Duram Paints, Evergreen, Prudential Asset Management, Masthead, as well as interesting projects on brands such as Knorr and Open Africa.

Aiden Connolly, speaking about the agency’s growth, said,’ Taking on new clients is always exciting for an agency, however it is critical that it is not at the expense of your existing relationships. Working in such a wide range of industries has motivated us to creative dexterity. Kirk and I are very fortunate to be working with clients that allow us to integrate so deeply with their businesses.’

Lowe + Partners SA has enjoyed 14 new business wins over the past four months. This latest growth comprises projects from six new clients, as well as competitive pitches for work on existing clients such as Nestlé, Adcock Ingram and Unilever.

Following on from Kirk Gainsford, the ECD of Lowe Cape Town being selected as a judge at Cannes Lions 2014, it has just been announced that Joanina Pastoll, ECD: Design & Promotions at Lowe Johannesburg, has been selected to be a judge at this year’s Cannes Lion Awards.

LIA is pleased to announce this year’s Design and Package Design Jury President, Joanina Pastoll of Lowe Cross Colours. She will lead the 2014 Design and Package Design at Wynn/Encore Las Vegas in early October. LIA prides itself that not only do the Jury Presidents in each respective media evaluate all the entries in their disciplines, but that their entire jury also sees every piece of work.

After awarding the iconic White Star Super Maize Meal brand to Lowe Cape Town last year, Pioneer has decided to grow the relationship with Lowe by awarding them the lion’s share of their breakfast portfolio. This will include WeetBix, Bokomo Corn Flakes, Champion porridge, Otees and Bokomo Oats. Lowe Cape Town will be the lead creative agency for these much-loved South African brands.

Lowe + Partners SA is part of a global network of distinctive and diverse agencies, rich in local culture with both intimacy and scale. We come together when and where clients need us, as a nimble community of strategic and creative collaborators. Clients call it ‘reach without compromise’. At Lowe’s we build powerful ideas that create enduring solutions for business problems, crossing channels and ultimately changing beliefs and behaviours on and offline. The local partnership includes Lowe Johannesburg, Lowe Cape Town, Cross Colours, Oil Insights and Initiative Media.