Alter Knit Logo

Alter Knit New York hired me to create a logo entity for them that would showcase their work at repairing and restoring high end garments. This logo had to give a clean and interesting spin on the word “knit” that didn’t seem old, but fresh and beautiful. This mark uses a block serif typeface to give way to the fashion industry coupled with a clean extended san-serif type to show NY sleekness.