Survey Shows Marketers Expect to Boost Digital Marketing Budgets

With the U.S. economy still on shaky ground, it’s no surprise that people are looking for signs, prognostication, or insights into how the marketing community might adapt to the slowdown. One of the latest reports finds that digital marketing channels might be the biggest beneficiaries of downturn-induced strategy changes.

Research firm Millward Brown recently polled 252 CMOs, marketing VPs, directors and managers to get their take on plans for marketing spending over the next year. The results:

No argument here on those points. However, marketers’ stated intentions may not hold up in the face of improving or worsening economic conditions. So it bears watching whether the expected bounce for digital marketing emerges.