If you want more customers/clients, you should be online, regardless of your industry.
Your web page or website is your online marketing tool.

For most small businesses, a Web site is rapidly becoming a basic requirement of a marketing plan.
A site can help you reach one or more of the following goals:

Help customers find you in the offline world - your office, your storefront, your phone number.

Persuade customers that you have the right service or product for them.

Share relevant information with clients and customers.

Types of WebsitesTHE SIMPLE ONE PAGE ONLINE "BUSINESS CARD"

The simplest possible Web presence is a one-page site that tells people how to find your business in the "real" world. It should include:

A good Web address that relates to your company name.

Your business address, complete with directions and a good map.

Your business phone number, along with fax numbers if relevant.

Hours of operation.

A clear and enticing description of what your business offers to clients or customers.

This simple Web presence is most appropriate for businesses that serve local customers (a dry cleaner, doctor's office, lawyer's office, or plumber, for
example) and that aren't actively looking to expand their customer base.

If you're interested in active marketing for your business, you can expand your Web site to make it a more robust online marketing tool.

In this scenario, the website's job is to convince customers to take that next step: call you to place an order or set up an appointment, or drive to your office or
storefront. Your site is essentially your online marketing brochure, one that's more effective than a printed marketing piece. Web sites enable
customers to dig deep into the information they care about, without overwhelming them with the stuff they don't want or need to know.
That's hard to pull off in a paper brochure.

You can approach crafting the website as you would any other marketing brochure. Use color, graphics, photos and words to get across four key thing
s about your business:

What you provide for customers.

What kind of customers or clients you focus on and can serve best.

How your business is unique from others who provide the same product or service, so customers can decide if your solution is the right one for them.