Five Little Things For Your Monday: July 31, 2017

4 minute read

Goodbye July! This week’s Five Little Things includes not only advice on how to better work with female clients and improve SEO, but how to get your #hashtag on. #FiveLittleThings #FinancialAdvisors #Marketing

What was once simply known as the pound symbol, hashtags have evolved quickly in the age of social media. Hashtags are now the go-to method for many social media users and companies to focus and filter conversations online.

For advisors, using and following hashtags can be a great way to track industry trends, engage with clients and prospects, and join in on conversations to offer expertise. But it doesn’t end there – there are countless ways hashtags can increase the visibility of your firm or business.

Chances are in the next few years, you’re going to see more female clients who are working full time, taking care of their children, and taking care of their older, and possibly ailing, parents. Women in the sandwich generation need both financial and life planning from their advisers. Because not only is the financial toll great for these female caregivers, so is the toll on their health. The best thing to do is to plan early before the sandwich caregiving crisis hits.

Generally speaking, women face many obstacles in finance today. The obvious and most prevalent obstacle a women faces when it comes to earning and saving money for their financial future is the gender gap in earnings. With a significant amount of women not saving enough for retirement, financial advisors need to examine all challenges that women face in regards to their finances.

While technology has transformed the way we consume information, goods, and services, it has not yet had the same impact on the way most individuals manage their personal finances and wealth.

However, the demand for financial advice – delivered by a human, digital or a hybrid platform – remains strong. With information from thousands of investors and advisers, this comprehensive white paper study outlines how advisers can use digital tools to collaborate with clients.

When it comes to SEO, earning quality backlinks (links from other websites to your webpage) is one of the most critical ranking factors. The downside- it takes a lot of time to earn them. Now, there are certainly quick and easy ways to get backlinks to your brand’s website, but if they’re quick and easy, they’re more than likely going to be low-quality. So how do you go about getting quality backlinks and improving your brand’s SEO the right way? Try leveraging the power of earned media.