Online fashion marketplace Voonik relying on tech to scale up

After solving these issues with technology, Voonik will now start servicing these areas but based on parameters like the frequency of orders from the particular pincode, its geographical location and chances of returns of the product which will help the company in maintaining its costs.ET Bureau | March 27, 2017, 16:55 IST

BENGALURU: Online fashion marketplace Voonik has revamped its strategies and operations and is now relying on technology to scale up its operations, starting next month. "We scaled up too fast initially and did not focus on building the right systems. So six months back, we decided to take a step back and stopped scaling. Instead, we started to enhance technology that will bring in efficiency, render experience, and allow easy scaling," said Sujayath Ali, cofounder of Voonik told ET.

"Also, considering factors like demonetisation and others, we did not grow in the last six months. We had to cut down from 28,000 to 18,000 pincodes as the customer experience was not satisfactory."

After solving these issues with technology, Voonik will now start servicing these areas but based on parameters like the frequency of orders from the particular pincode, its geographical location and chances of returns of the product which will help the company in maintaining its costs.

"We are also looking at the supply chain very closely and ensuring that high quality is maintained to drive customer acquisition. Depending on our cumulative data, the teams along with the in-house built technology first certifies the valid sellers based on their quality of products, and then lists them on the platform. However, we are still in the process of completing this."