Intricately powers the go-to-market strategy for the world’s largest cloud enterprises and fast-growing companies like Cloudflare, Equinix, Fastly, Limelight Networks, and Snowflake

Intricately, the authoritative source of cloud spend, product usage, and adoption data that powers the go-to-market strategies for cloud sales and marketing teams, today announced it has raised $4 million in Series A financing led by Counterpart Ventures, with participation from previous investors Bloomberg Beta, Singtel Innov8, and Susa Ventures. The company will use the funding to scale the team and accelerate product development to further support enterprise customers.

As the migration to cloud continues to accelerate, vendors are under more pressure than ever to sort through potential leads to identify and prioritize the best opportunities. As a result, cloud sellers are under increasing pressure to understand buyers’ product usage and cloud spend. Intricately solves this by providing marketing and sales teams with a comprehensive view of an organization’s entire cloud footprint, enabling sellers to identify and engage prospects with the highest propensity and spend potential. Customers like Cloudflare, Equinix, Fastly, Limelight Networks, and Snowflake rely on Intricately’s platform to discover new prospects, increase revenue from existing customers, proactively address churn risks, and close new business faster.

Intricately’s proprietary sensor network collects detailed cloud product adoption, usage and spend data for more than 21,000 cloud products used by more than 6 million businesses worldwide. Intricately’s customer base includes the three largest cloud companies in the world, as well as leading cloud vendors.

“We’ve built a platform that’s as impactful as Google Maps is for the physical world in mapping the digital world,” said Michael Pollack, co-founder and CEO of Intricately. “We’re excited for the privilege to work with the leading cloud companies who have validated our platform as the comprehensive source of truth about digital product usage, adoption, and cloud spend. We’re excited to grow our team, and continue to work with world-class companies to focus and accelerate their efforts to identify, prioritize, and engage the best prospects in the universe with whom to conduct business.”

“Intricately provides unique and critically important data that makes it possible for cloud sellers to increase velocity by focusing their revenue activities on the right potential opportunities. As global companies’ workforces become increasingly distributed, cloud spend has become more relevant than ever when assessing potential buyers’ likelihood of purchasing and deploying cloud services. We believe Intricately’s platform is very well positioned to capitalize on this trend,” said Patrick Eggen, partner at Counterpart Ventures.