Jessie J named as first coach for BBC One's 'The Voice UK'

The announcement was made on Chris Moyles's BBC Radio 1 breakfast show on Tuesday morning. Moyles made his team play a guessing game, with the 'Price Tag' musician joining in answering 'yes' and 'no' questions in a variety of comedy voices.

Explaining the 'blind auditions' format to listeners, Jessie J confirmed that the UK format will have four coaches - who are both judges and mentors - and each will choose ten hopefuls after facing away from the acts while they perform.

The singer also praised the 'blind auditions', adding: "I do think sometimes that a lot of people don't audition for these shows because... they don't feel they look like a popstar. I can't wait, I'm so excited about it."

Danny Cohen, controller of BBC One, said: "Jessie J is going to be an amazing coach on The Voice UK. She's a massive young star with a strong personality, and her recent MOBO nominations are testament to her musical and creative ability."

Jessie J added in a statement: "I'm excited to be a coach, inspiration and mentor and I jumped at the opportunity as it's all about 'the voice'."