A slogan based on the name of the START board could be: Success Today And Rewards Tomorrow. The slogan also applies to any wide beginner board that helps a beginner learn to windsurf in an hour or in an afternoon. That brings success today. The rewards tomorrow on a beginner board come from the ease of adding new skills as the sailor progresses to fully planning.

The acronym, START, (Success Today And Rewards Tomorrow) came from adapting the slogan a local bank is using for advertise savings accounts which is Savings Today And Rewards Tomorrow.