Catchword shortlisted for the Transform Awards with Soluna

By Erin Milnes

September 4, 2018

Soluna, the name Catchword developed for the first blockchain infrastructure firm to supply all its own renewable energy, has been shortlisted for Best Naming Strategy by the prestigious Transform Awards – North America.

Catchword worked closely with Soluna, which launched earlier this summer, to create a name that would suggest the sustainable solution the company provides to the problem of exponentially increasing blockchain computing power use.

A coinage of sol and luna [“sun” and “moon” in Latin], Soluna tells a rich story, evoking humanity’s most fundamental aspirations – looking up to the great light in the sky.

CEO John Belizaire explained in his Soluna blog post about the name, “Our goal was to create a name that represented our ethos, our ambitious plan, and one that was unique in our field. … Soluna elegantly meets our brand objectives. … it tells our story the best.” (Complete details of the company and its name in this August 2nd CatchThis post.)

A coinage of sol and luna [“sun” and “moon” in Latin], Soluna tells a rich story, evoking humanity’s most fundamental aspirations – looking up to the great light in the sky.