Tamron Teachable Moments

Tamron USA, Inc. has announced a free new learning program that’s specifically targeted at
first-time Digital SLR owners, but also likely to appeal to a broad spectrum of shooters including
experienced enthusiasts, and those who simply want to get a better handle on all the exciting
features built into their new Digital SLR cameras.

Starting on January 18, 2010, and every Monday for 12 weeks, Tamron will release an entertaining
and informative one-minute episode of “DSLR Know How with Tamron” on YouTube that’s
designed to bring picture-takers up to speed in getting the most out of their equipment.

"In just one minute per week you can learn the basics of successful photography at no cost,” notes
John VanSteenberg, Tamron’s Senior Education Manager. “Each of these one-minute
demonstrations is designed to overcome uncertainty, inform, and dramatically raise the success rate
of photographers, particularly those who consider themselves to be novices or new to digital SLR
cameras.”

The lighthearted, fact-filled video episodes, presented by professional photographer and instructor
Andre Costantini, cover essential topics, such as Intro to DSLRs, White Balance, Autofocus, Using
Scene Modes, RAW vs. JPEG, and much more. All contain a wealth of solid, useful information,
compiled by leading experts and presented in straightforward, easy-to-understand language. The
goal is to expand the viewers’ knowledge base as quickly as possible while providing a fun learning
experience. We believe that followers who watch the entire series will be able to take their creative
DSLR skill sets to a whole new level of picture-taking success.

“Once the ‘DSLR 101’ series is posted, we will follow it up with a ‘202’ and ‘303’ series covering
more sophisticated techniques, creating, in effect, a unique easy learning center,” says VanSteenberg.
“The release schedule of weekly introductions allows viewers to try out the techniques and build a
base of knowledge that creates a foundation for success. Tamron is acclaimed as a manufacturer of
innovative high-performance camera lenses, but we also want to position ourselves as a leader in
photo education. That helps raise the bar for everyone, including, of course, our valued customers."

The Tamron YouTube videos can be found on the TamronVids Channel at
http://www.youtube.com/user/TamronVids, and there will be weekly links posted on the Tamron
website (www.tamron.com) as well as on Facebook and Twitter. To access the series, followers can
subscribe to the Tamron YouTube Channel and/or follow it on Twitter and Facebook to find out
when the videos are posted. The evolving Tamron Teachable Moments video learning series is
ultimately targeted at anyone with a passion for DSLR photography. That includes shooters who
feel challenged by the awesome capabilities of their new cameras, old hands who want to take a
refresher course, and anyone who wants to enhance their skills and have a more rewarding
picture-taking experience. Fortunately this is the Digital Era, so empowerment is only a click away!