The average open rate of an email newsletter is appalling, with many more ending up straight in the spam folder and not even being noticed at all by the recipients. However, when conducted with care, email marketing presents the potential of the highest return on investment of any form of marketing.

On the other hand, done incorrectly, it can have the exact opposite effect. Instead harming your business and damaging your brand’s image it’s good practice to building an opt-in mailing list whereby you only send out email newsletters to those who have given you their explicit permission. But no matter how great your mailing list is, you’ll want to make sure that your newsletters are ones that recipients actually want to open:

1 – Engaging Subject Line

The subject line will be the very first thing that people see before they even open the email, so this is your chance to make the initial impression, and you only have a few words to do it. Since you don’t have much space to be creative, it is best to focus on a precise point, indicating the highlight of that particular newsletter. Whether it’s a mention of an irresistible offer or a major new product launch, your subject line is where it should first be visible, and when recipients open the email, the title in the newsletter should be consistent with the content of the subject line.

2 – Relevant

Perhaps the most common characteristic of spam email is its lack of relevancy, and you don’t have to look very far to see newsletters from shady online stores selling fake Rolex watches or generic pharmaceuticals. Any decent email newsletter must be personalised for its recipient, and it is also wise to address it to the recipient’s name. Newsletters should be based on things like past purchases and anything else that you know about your target audience, such as geographical location, gender, income and other factors that are relevant in your particular niche.

3 – Mobile-Friendly

Most people now open their emails on their smartphones or tablet computers, so delivering a mobile-friendly email with a responsive design is an absolute must. While images are very important, you’ll also want to make sure that the text is on excellent form, with the most important content at the top of the email, since many mobile email clients do not display images by default.

A mobile-optimised email will provide a much more user-friendly experience for recipients, but it is even more important that it leads to a mobile-friendly website.

4 – Helpful

Email newsletters tend to be largely or solely promotional in nature to the extent that many people, being surrounding by advertising everywhere they look, just don’t want to bother with them no matter how great an offer you might have to show off. While promotion is important, it is also important to be genuinely helpful to your audience. After all, when they open a newsletter, they’re going to be asking themselves ‘what’s in it for me?’ If you’re showcasing a particular product or service, be sure to highlight the actual benefits rather than provide a long-winded list of specifications.

5 – Actionable

Despite the above being said, any email newsletter should be actionable lest it defeats its goal entirely.

A clear call to action should always be provided, and it should be placed near to the top of the page so that readers do not have to scroll down to see it. A good call to action provides a no-obligation statement to boost consumer confidence, a clear indicator of what to do next and an encouragement to respond promptly by instilling a sense of urgency.

Conclusion

Be sure to test your email newsletter before sending it out by sending it to yourself and viewing it in different email clients and on different devices. Make certain to iron out any grammar or spelling mistakes as well as any factual errors that might land you in trouble later on. On a final note, remember to provide a clear unsubscribe link at the bottom of the newsletter, not least because this is now a legal requirement in many countries.

Ancient Chinese Proverb

“The best time to plant a tree was 20 years ago… The second best time is today”

But right now all you need is a list (plant that tree) and to send your newsletter to them using the tips above. And you can devote as much time to building your list as you like but if you want to do it faster and take away a lot of the hassles and cost we can help you. We have a membership service that creates great content for members in the form of white label reports …

We do the research, we get these reports written exclusively for you by some of the most talented writers online and we then add things like ready made squeeze pages, cover graphics and even follow up emails to fill your autoresponders with when people opt-in to your lists. 90% Of The Workload Is Done For You. Every month our members get two new ‘lead magnet’ kits and it takes away the cost of doing it all yourself (each kit would cost around $750+ to outsource) so it saves time & eliminates prohibitive costs.

You can take these reports, brand them as your own and give them away to build your lists or even combine multiple reports and turn them into paid products, fill out membership sites or even use the content to create videos to pull more traffic from YouTube and social media (some of our members do this already and get tens of thousands of views per month).

Watch the video about the membership and how this can help you – Click Here

Testimonials

Unbelievable results

It seemed too good to be true. Set up Post Gopher, put it on your posts, and build your email list. I was averaging 9 sign ups a month. Well, it couldn’t HURT, right? I installed it just as the ‘summer slump’ hit, figuring I could work out out any bugs during the time when… “Unbelievable results”

Solid Killer Promotions Year After Year

I’ve worked with Promote Labs now for over 11 years. Year after year Jeremy and Simon have landed at the top of my leaderboards for Internet Marketing products with a strong emphasis on Video Marketing. These are VERY competitive leaderboards with sales hitting both six and seven figures. The additional effort that they put into… “Solid Killer Promotions Year After Year”

Awesome Support

My support questions were answered promptly and thoroughly. I love Landing Page Monkey and how easy it is to use. It has an abundance of options giving me the ability to create unique and fabulous looking landing pages. Thanks for a great product! Krystalya Marie’

Finally The Perfect Solution Made Affordable

I have tried just about every membership platform out there. The are either buggy, cumbersome or WAY too expensive – especially if you are just getting started. ProductDyno fills a much needed void. It’s easy affordable and they have thought of everything. This thing has so many integrations and features you might think you are… “Finally The Perfect Solution Made Affordable”

Post Gopher is growing my list on autopilot!

I recently bought PostGopher and have now installed it on 2 websites. It adds a button to each blog post offering a PDF of the post for which visitors have to give me their name and email. It automatically provides a Call to Action to each and every one of my blog posts, even those… “Post Gopher is growing my list on autopilot!”

Product Protection is ProductDyno

I have worked with several other product protection and delivery systems, and have had to code my own fixes time and time again, or worse yet have my valuable assets exposed! ProductDyno comes out of the box ready to secure and support your products and customers, wither it be an information product, a SaaS product,… “Product Protection is ProductDyno”

The EASIEST Way To Build Your Email List Auto-Magically!

I am seriously in LOVE with Post Gopher! It has increased my email list optins in a BIG way with NO extra work on my part. If you’re a blogger, you NEED Post Gopher – it doesn’t make sense to blog without it. Just set it… and forget it – let Post Gopher do all… “The EASIEST Way To Build Your Email List Auto-Magically!”

Good Things Come To Those That Wait!

I have a few criteria that I am picky about when it comes to a membership platform. Obviously protecting your content is priority, but the membership setup must be simple, and the members page has to look professional. I have tried several membership plugins, scripts, and cloud platforms over the years and I have finally… “Good Things Come To Those That Wait!”

Protecting Your Hard Work Is Important

As a software developer protecting your hard work is an important aspect of selling digital products. You want a licensing system that does what you need, is flexible and not get in your way. ProductDyno does that and more. Other licensing systems make you jump through hoops integrating their services, not so with ProductDyno, it… “Protecting Your Hard Work Is Important”

John Merrick

Connectly, IM Wealth Builders Ltd

I Love PostGopher!

I love PostGopher, what a great and innovative way to not only engage your readers but turn them in to active subscribers. We have a ton of powerful content that is incredibly detailed and with one click you have INSTANT lead-magnets that your readers LOVE. Grab this and put it on your blog now!

This is the PERFECT Tool for Any BLOG!

Post Gopher has really helped grow my email list as well as driving more traffic back to my food and travel blog at TastefulVenture.com. This is the perfect tool for any blog! When someone downloads the PDF from your blog post to their computer, they have the option to go back at anytime and read… “This is the PERFECT Tool for Any BLOG!”

Solid Tool That’s Going to Help Tons

After reviewing I’m happy to say that this is a solid, high-value tool that’s going to actually make a big difference in your business… unlike ‘hype’ tools that have been launched and will stop being updated after a few months. Make sure to take advantage of this generous discount & offer before the price rises.

All We Have to Say Now is WOW!

After paying a professional $1000 to split test our first product launch, we knew the practice was a solid investment as our sales increased dramatically. But for our recent Keyword Supremacy launch, we decided to test out Split Test monkey to see if we could somehow pull off split testing our live traffic ourselves and… “All We Have to Say Now is WOW!”

19.43% List Conversions and $4985 in Revenue?

During my beta tests with Split Test Monkey, I found it simplifies things to make it easier to setup and fast without all the complex features. I ran a list building campaign with cold YouTube Video SEO traffic for 16 days. I expected conversions at 4-10% or much lower because people didn’t know me. I tested two… “19.43% List Conversions and $4985 in Revenue?”

Split Test Monkey is One of the Most Powerful & Easy to Use Tools for Split Testing!

I used to spend $100s a month on over bloated split-testing tools and I have to say Split Test Monkey is one of the most powerful and easy to use tools out there for split testing not just URLS but elements on the page too. I love it and highly recommend it.

31.9%, 66.3% & 70.1% More Conversions!

Those are the results from just 3 of the split tests I was able to run in a recent launch thanks to Split Test Monkey! There are some tools that are simply indispensable to my business, Split Testing is one of those things, but I’ve not found one that would do everything I want, and… “31.9%, 66.3% & 70.1% More Conversions!”

Fun Split Testing – Are You Serious?

Yeah, I’m serious. I remember the days of split testing – you installed a php script, you had to put weird variables in your sales page. Make a mistake and you were snookered. Then of course trying to understand the stats meant getting men in white coats to look at it. The guys at Promote… “Fun Split Testing – Are You Serious?”

26% Increase With 2 Minutes Work…

Split Test Monkey isn’t the first testing software I’ve used, but I think it might just be the easiest and fastest to get working. In less than two minutes I setup my first test which is already showing a 26% increase in conversions. It’s easy to use and it makes me more money. What’s not… “26% Increase With 2 Minutes Work…”

I Made My First Sale From JvZoo… Thanks To Commission Gorilla.

Hello, Vijay here from India. I been working as a Internet Marketing affiliate. I struggled a lot for getting sales for me. But, Once i saw this “Commission Gorilla” Bonus Page Builder, It changed my entire life. Now i am getting sales like a “PRO” EveryDay. Thanks to “PROMOTE LABS”. I always looking to use… “I Made My First Sale From JvZoo… Thanks To Commission Gorilla.”

Legal & Information

All trademarks and logos are the property of their respective owners. This site and the products/services offered are not associated, affiliated or endorsed by any business listed on this site nor have they been reviewed tested or certified by any other company.