On the Web

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Coming from tech support background, I worked for a big web design site as an SEO and I had to learn all search engine optimization skills on my own. I just had to watch through tons of videos scattered all around YouTube till I was able to find something that really made sense and worked for me as a newbie SEO that works with WordPress.
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It's a good point that lots of disciplines change and it's not an obstacle to teach them at universities. As a matter of fact, I'd say definitely not before reading this post, but now I can see the cons and pros and it really looks that it may be perfect timing to start teaching such courses.

Kind of oldish piece of content, but still makes perfect sense :) Special thanks for the idea of using a table with queries, intent and value. I've been having this problem with some of my clients while suggesting keywords that had less searches because they were transactional as opposed to informational ones. It's a great article to refer clients to.

The funny thing is that it all makes sense and I can't agree more with your statements, but the issue remains. It's really hard to explain how to your customers that you need to invest really good money if your competitors are tough. What I'm doing is building a few easy-win links just to show my customers that my SEO campaigns work and then I'm doing my best to convince them that they can't achieve much (overcome their competitors) with this sort of SEO campaigns. I make my point proving that they need to pay by a long shot more (pretty much shell out) in some cases. Sometimes this approach works, but sometimes it doesn't. Would you agree that it's the right approach or there's a better way to do it?