Category Archives: email mistakes

As of this moment, you are still in the line of figuring out whether or not your prospect needs your help, you might need your prospect to acknowledge that they must have the needs, goals and a frustrating challenge they need to get rid of. If you can make them open this up, they can grab the consequences of failure and embrace the positive implication of success.

One phase described in the four quadrants of email marketing by Daniel Fagella is collecting. This can be looked as email acquisition or email researching. The aim of this phase is to acquire as much as possible right leads and this can be begin with the immediate communication using the right method and the right pace. Optimization of this phase means improving lead flow from given sources. Continue reading →