Britney spears

Last Updated Apr 16, 2010 5:02 PM EDT Britney Spears' insistence on releasing unretouched photos from her shoot for Candie's alongside the edited ones is one of the best ideas in advertising this year. It will increase interest in the ads, in her, and teach youngsters a lesson about how fake the advertising world can be, all at the same time. The move perfectly taps into the backlash against airbrushing to make models look impossibly thin. Best of all, the two photos show that the real Britney -- and realness in general -- is a lot sexier than the plastic stick-figure that Candie's turned her into for the actual ad. Plenty of celebrities and brands have had the opportunity to make the same points. Demi Moore had a huge platform to do the same thing when untouched shots of her emerged from a Helena Rubinstein ad -- but the woman who once took on the U.S. Navy didn't say a word. Apparently it takes Spears to break ranks with the PhotoShop mafia that dominates fashion advertising. … [Read more...] about Let Us Praise Britney Spears for Exposing PhotoShop Mafia in Unretouched Candie’s Shoot

Last Updated Aug 26, 2010 2:42 PM EDT With back-to-school season coming, Kohl's (KSS) and Candie's are making the most of a partnership with Britney Spears by developing an Internet microsite that sells the intermeshed brand and personality with some style. Kohl's is deploying Candie's brand â€"- which it sells exclusively on license from the Iconix Brand Group (ICON) â€"- and Spears as its point of attack for the back to school season. The microsite unifies and fleshes out the retailer's Candie's/Spears initiative. Best of all from the retail perspective, it provides direct links to Kohl's E-commerce website, so there's no pesky delayed gratification to impede a purchase from consumers enticed by the styles showcased. It ain't exactly Audrey Hepburn, but Kohl's and Iconix hired three fashion photographers, including Annie Liebovitz, to shoot Spears in her Candie's, and their takes provide independent viewpoints on both Spears and the apparel. The images are … [Read more...] about Britney Spears Launching Kohl’s Back to School in Style

Hillary Clinton had a very Las Vegas experience Thursday night while campaigning ahead of the Nevada caucuses: she met pop star Britney Spears. The pop star, who is performing in her own show on the Las Vegas Strip, tweeted out selfies with Clinton. "Being in Vegas for #PieceOfMe is amazing for so many reasons... Especially today ... because I had the incredible opportunity to meet @HillaryClinton!!" Spears tweeted, calling Clinton "such an inspiration and beautiful voice for women around the world." "This woman had an intense presence and I felt very honored to meet her!!!" Spears posted on Instagram. Spears stopped short of a full endorsement, however. She reportedly included the #ImWithHer hashtag in her initial Instagram post -- the official hashtag of the Clinton campaign -- but later deleted it. Clinton is campaigning across Nevada in the final day before Saturday's Democratic caucuses, where she is locked in a tight race with Vermont Sen. Bernie Sanders. … [Read more...] about CBS News Logo
Hillary Clinton meets Britney Spears in Vegas

Last Updated Jun 6, 2011 3:57 PM EDT Dealing with Britney Spears is as difficult as you'd expect, according to a lawsuit that unveils the contractual and financial details for licensing Spears' name and image to Elizabeth Arden for a line of fragrances. The suit describes how Spears turned from a singer into a brand that sells products beyond music. For instance, "Britney" is literally a company -- Britney Brands Inc. Her deal with Arden was worth $27 million over 10 years. The deal has been a productive one: Spears launched nine different fragrances since 2004 and the suit claims Arden is her single largest licensing client. The problem is that Spears is a bit of a flake, the case alleges, and Arden took a huge risk on a star with a propensity for meltdowns. Most other companies, such as Unilever (UL), were frightened off, the suit says. "Too volatile" for investment Brand Sense Partners, an agency that represented Spears in 2003 for all her product licensing deals. BSP was to … [Read more...] about Britney, Inc.: Court Papers Detail Drama of Doing Business With Britney Spears

Hackers appear to have broken into the Twitter account of Sony Music, tweeting the false news that pop star Britney Spears had died. Sony Music sent out several strange tweets on Monday morning in what appeared to be a breach. News outlets captured the tweets before they were deleted: The tweets are no longer on the Sony Music Global Twitter account, which the company uses to share updates on the artists on its music label. “Britney is fine and well,” the artist’s manager, Adam Leber, told CNN Monday. “There have been a few Internet clowns over the years who have made similar claims about her death, but never from the official Sony Music Twitter account.” The tweets include a reference to OurMine, a known hacker group that just last week infiltrated the Twitter accounts of NFL Networks, Marvel, and Netflix. Over the summer, OurMine hacked the Twitter accounts of Facebook CEO Mark Zuckerberg, the Rolling Stones’ Keith Richards, and Yahoo … [Read more...] about CBS News Logo
Hacked again, Sony tweets false news of Britney Spears’ death