Artificial intelligence doesn't have to induce a Hollywood sci-fi dystopian nightmare in which robots take over the world. It may instead offer an exciting opportunity to connect consumers to your brand...

Facebook recently rolled out a new ad-optimisation programme called Trip Consideration. The new tool is only applicable to travel-related companies and offers an opportunity to turn travel intention into conversion...

Storytelling in branding is not a new concept. It is something that brands have mastered and failed at, left impressions and created legacies through. The best campaigns have been identified through their storytelling and connecting with their consumers...

With film contributing R5.4bn to the GDP and providing 25,000 full-time equivalent jobs, film tourism can become a lucrative part of the creative industries and can play an important role in advancing other creative sectors.