In 1983, Casio launched the shock-resistant G-SHOCK watch. This product shattered the notion that a watch is a fragile piece of jewelry that needs to be handled with care, and was the result of Casio engineers taking on the challenge of creating the world’s toughest watch. Using a triple-protection design for the parts, module, and case, the G-SHOCK offered a radical new type of watch that was unaffected by strong impacts or shaking. Its practicality was immediately recognized, and its unique look, which embodied its functionality, became wildly popular, resulting in explosive sales in the early 1990s. The G-SHOCK soon adopted various new sensors, solar-powered radio-controlled technology (described below), and new materials for even better durability. By always employing the latest technology, and continuing to transcend conventional thinking about the watch, the G-SHOCK brand has become Casio’s flagship timepiece product.

This elegant military watch by Casio, which corresponds to the official Atomic Clock, has a countdown timer, an alarm, world-time feature that shows the time in a different city for each time-zone (London and Stockholm, to name two), Daylight-Saving Time adjustment, a timer, and many more features. The Casio G-Shock is a work of art which illuminates at the lifting of your wrist with a soft gold light, if you set it to do so. Casio is the eminent Japanese designer and innovator of military and survival watches. This particular model was designed to withstand falling from a seventh-story window, and is waterproof to 200 meters.