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March 2018

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Clariant will be present at “Denim by Premiere Vision” (DPV) in Paris, 22-23 May 2013, demonstrating once more the company’s unique talent for designing ever more innovative and technically eco-advanced solutions for the denim industry.

With its award-winning “Advanced Denim” concept, Clariant aims at developing new technologies for exciting color and material effects to be achieved, while reducing the impact of denim manufacturing on the environment.

When employing the Clariant’s Advanced Denim technology, based on Clariant’s breakthrough “Denim-Ox” and “Pad/Sizing-Ox” processes, water consumption can be reduced by up to 92%, up to 63% of the usual cotton waste can be avoided, and up to 30% can be saved in energy costs compared to traditional denim processes.

Clariant recently estimated that the use of its Advanced Denim technology had allowed savings of approximately 700 million liters of water in 2012 alone. The figure is truly impressive: Advanced Denim was used only in an extremely small part of the worldwide production of jeans; imagine how much water could be saved if more manufacturers joined the Advanced Denim revolution!

Visitors of DPV will be able to discover prototypes and garment collections featuring the latest developments of Advanced Denim at Clariant’s booth H36:

Latest “illustration collection” showing “blue ideas come true”:

The newest garments in the Advanced Denim collection illustrate how the approach supports designers’ creativity and ideas with the right combination of dyestuffs and effects. Colors, wash-downs, fabrics, etc. can be played together by those innovative denim brands and professionals constantly in search for eco-advanced denim solutions that help them stay true to their values.

“Soft colors” made easy with new Optisul C:

Colors other than blue have been tricky to achieve in the past. Clariant’s Advanced Denim original technology based on Diresul RDT dyes offered a first solution to this issue. At DPV, Clariant will show denim manufacturers how they now can expand their color horizons with a new range of six dyes especially designed to produce soft denim colors in continuous dyeing processes: Optisul C dyes.

These affinity-free sulfide-free dyes, suitable for GOTS and bluesign approval, can be combined with each other at low concentrations to obtain collections of jeans in a wide array of easily achievable and reproducible soft colors – all while using the most sustainable Advanced Denim technology.