News

November 2, 2017

The Promotion Optimization Institute (POI), the leading resource for trade marketing and merchandising executives, released its 2017 POI TPx Vendor Panorama, an annual analysis of the trade promotion management/optimization market (TPx) that was developed to help guide consumer goods companies to successfully execute trade promotions at the headquarters level. Nielsen, along with two partners, Periscope and TABS Analytics, were named best-in-class vendors.