Brand transformation

Harnessing your brand to drive transformation

At Mobas a brand is not a badge, it is the rock on which a business or product is built, an essential tool for growth and profitability. Brand transformation creates brands that take a lead in their markets, that exceed the expectations of customers and that unify and motivate internal teams. To Mobas a brand is a shared cause that everyone believes in.

How we transform brands

You may be operating under a single corporate brand, or juggling a suite of divisional or product identities that you want to take to market. Whatever the challenge, brand equity should be at the heart of everything that you do, giving the business a purpose that goes beyond the visual badge.

While many agencies can design lovely logos, our approach isn’t swayed by fashionable colours and funky icons. For us, a brand comes from within the business and defines the offering in a unique way that appeals to the customers of today and tomorrow. It’s a flag that staff can follow. "It’s us on our very best day”.

Our brands are designed to support a business’s plans for transformation and growth, so we look five and ten years ahead to the company you want to become. Radical market change has become the norm, so we pitch our brands ahead of the current market in a way that draws audiences to them.

Critically, by defining the brand we create confidence and an ability to develop marketing campaigns or communications programmes that are right first time, because they are based on a clearly recognised and understood brand promise.

“We need to keep changing, keep evolving and so that’s why it’s important to work with an agency like Mobas who understand what it means to create transformational change.”Crispin Moger, CEO, Marmalade