The Advanced Search Engine Optimization (SEO) course is designed to transform you into an industry-ready SEO professional from day one. You’ll master the many facets of SEO, including the process of organically driving traffic to your websites with keyword management and research, on-page and off-page optimization, link building, URL building, SEO analytics and more and you’ll acquire extensive project experience to prepare you for managing inbound marketing initiatives.

Key features

MONEY BACK GUARANTEE

How this works :

At Simplilearn, we greatly value the trust of our patrons. Our courses are designed to deliver an effective learning experience, and have helped over half a million find their professional calling. But if you feel your course is not to your liking, we offer a 7-day money-back guarantee. Just send us a refund request within 7 days of purchase, and we will refund 100% of your payment, no questions asked!

For Self-Paced Learning :

Raise refund request within 7 days of purchase of course. Money back guarantee is void if the participant has accessed more than 25% content.

For Instructor Led Training :

Raise refund request within 7 days of commencement of the first batch you are eligible to attend. Money back guarantee is void if the participant has accessed more than 25% content of an e-learning course or has attended Online Classrooms for more than 1 day.

180 days course access

30+ hours self-paced video

Access to 15+ hours of live instructor-led online classes

20+ real-life industry-based projects

Get hands-on with popular tools such as Google Keywords Trends, Google Search Console and Google Analytics

Course description

SEO and inbound marketing are the most important digital channels for many organizations, as more internet traffic is generated by organic search. SEO even plays a key role for companies that conduct much of their business offline because according to HubSpot more than 81 per cent of all potential customers use the internet to research products before purchase. SEO specialists optimize websites and manage content and links on various platforms to make companies and their product lines more accessible to a digital audience. Digital transformation has led to a huge demand for qualified SEO specialists. Secondary research shows:

SEO is the most in-demand digital marketing skill according to Smart Insights and cmo.com.

There are over 11,206 SEO-related jobs available in the U.S. and 5,000 in the UK, according to Indeed.com.

In India, there are over 11,000 jobs on naukri.com that require SEO knowledge and skillset.

Search engine optimization is more than just increasing rankings of your websites. It encompasses and empowers programming, content, visibility, and the overall success of your website. Simplilearn’s advanced SEO course will build you into a highly proficient SEO professional from the ground up. You’ll start with the essentials of digital marketing and move on to the critical skill sets necessary to excel in search engine optimization, content marketing and web analytics. You will learn to apply the latest tools, techniques and concepts while gaining hands-on experience through interactive projects and simulation exams. You’ll also get a 360-degree understanding of keyword management and research, on-page and off-page optimization, website management, link building, URL management, planning and marketing a website, and a full round of analytics training. This course will help you differentiate your website from competitors and prepare you to influence the strategic growth and decision-making for your company’s brand.

Securing that top spot on Google is a sure-fire way to bring in thousands upon thousands of new visitors to your websites. Strategic and effective use of SEO not only helps you generate site traffic, but it also helps you build brand awareness and credibility, and differentiates your sites from competitors. SEO also helps you gain insights into customer preferences and what types of products and services they are looking for. When done right, SEO can be a game changer for your digital marketing programs.

The course has a sizeable hands-on component and will train you with popular tools such as Google Keywords Trends Tool, Google Search Console, Bing Webmaster, and Google Analytics.

What projects are included in this program?

Project 1 – Competitive Analysis and Keyword Research:
Using your understanding of keyword research and Keyword Effectiveness Index (KEI), you will develop a list of keywords and then make your decisions about how to group them into logical categories. You will also develop a list of 15 to 20 keywords around which you expect to build the information architecture for your company’s website.

Project 2 – Information Architecture Planning
You will build the structure of at least 10 pages of your website, which will detail your handling of all components of site architecture as discussed in the course. You will also provide a diagram of the overall information hierarchy.

Project 3 – Website Audit Documentation
Using the supplied “Simple Audit Template” to review your website, you will include both problems and issues with the site and areas in which the site is currently performing well. You would also be required to highlight the most pressing actionable items, with some associated priorities.

Project 4 – Inbound Links
You will research new inbound link targets for your site, explaining your methodology, research process, and the justification for each target.

Project 5 – Marketing Plan
You will create a marketing plan for your business with the following objectives:

Defining the target audience

Identifying any trends and seasonality for your keywords and keyword groups

Upon completion of the following program requirements, you will be eligible to receive the advanced SEO certificate:

Course

Required for Certificate

Simulation Exam

Project

SEO Foundations

Yes

Advanced SEO

Yes

Score>75%

Required

Advanced Content Marketing

Yes

Required

Advanced Web Analytics

Yes

Required

Course advisor

Matt Bailey Expert Internet Marketer, President of SiteLogic, Author

Matt Bailey is the founder and president of SiteLogic, and the author of Internet Marketing: An Hour A Day. Matt also serves on the Advisory Board for Incisive Media’s Search Engine Strategies Conferences, and is one of the conference’s highest-rated speakers.

Reviews

Marko Stefan Marketing Manager at Sana delikatese d.o.o., Houston

Simplilearn’s Advanced SEO course is a good springboard for the traditional marketers.

Esmeralda Mclaughlin New York City

FAQs

What is SEO?

Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. It is the activity of ensuring a website can be found by search engines and ranked highly when certain words and phrases (keywords) are entered in a search.

What is my salary potential as an SEO specialist?

SEO jobs can vary from organization to organization in terms of salary, titles and roles, and responsibilities. The average salary in the U.S. ranges from $52,000 to $70,000 and can even exceed $150,000 depending on the company, size and location (Indeed.com). According to PayScale, the salary range in India varies from Rs.98K - Rs.400K.

Why do organizations hire SEO professionals?

SEO is crucial to enabling a website to rank well in the search engine results pages (SERPs) of major search engines like Google, Yahoo, and Bing. Appearing on the first page of results has always been challenging and continues to become even more of a challenge as Google and other search engines constantly change its algorithms and technical parameters. , Poorly-planned SEO can actually do harm to businesses and their online reputation, so it’s imperative that companies hire SEO professionals that are trained and well qualified to drive their SEO marketing strategy.

Is this SEO training course up to date and relevant with the latest search engine algorithm best practices?

Yes. Simplilearn strives to provide the latest, best-quality content that’s up to date with current industry standards and the latest iterations of search engine algorithms. Our experienced and certified trainers are subject matter experts who constantly research the latest trends and infuse them into our training programs, which is particularly necessary for the ever-changing field of search engine optimization. Every change happening in the market is considered and our training content is regularly updated to reflect current market trends.

Which course will be available for live instructor-led online classes?

The following course is available for live instructor-led online classes:

Sl.No

Course Name

Monthly no.of online classes available

1

Advanced Search Engine Optimization Certification Program

2

You will get access to live instructor-led online classes, giving you the ability to revisit each course as needed, and you will have access to our batch session recordings to complete the entire learning path.

How do I enroll in the advanced SEO program?

You can enroll for this master’s program on our website and make an online payment using any of the following options:

Visa Credit or Debit Card

MasterCard

American Express

Diner’s Club

PayPal

Once payment is received you will automatically receive a payment receipt and access information via email.

What do I get with the advanced SEO program?

You will gain access to e-learning content for all courses included in the learning path exclusive forums moderated by faculty and industry experts, and monthly mentoring sessions by faculty and industry experts. Upon completing the program requirements, you will receive the Master’s certification.

Where and how can I access the e-learning content?

Once you register with us for a course by paying the course fee, you will have 24x7 access to the e-learning content on our website. An automated course purchase confirmation mail sent by us will guide you through the process.

I am not able to access the SEO online course. Whom should I contact?

Contact us using the form on the right of any page on the Simplilearn website, select the Live Chat link or contact Help & Support.

Do you provide a money-back guarantee?

Yes. We provide a seven-day money-back guarantee for our master’s programs. Refer to our Refund Policy and submit refund requests via our Help and Support portal.

Is the exam fee included with this Advanced SEO course?

No. Exam fees are not included for any of the courses. However, you will receive course completion certificates for the advanced SEO course upon successfully completing the full program requirements.