Revolver Entertainment, the UK film company behind Plan B's directorial debut iLL Manors, has today launched what is claimed to be the world's first social video-on-demand service.

At the Cannes Film Festival in France, Revolver officially unveiled FindWatchShare, a new So-VOD (social video-on-demand) service on Facebook that will enable users to get discounts and bonus content by sharing film recommendations with others.

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FindWatchShare integrates the discovery, sharing and online streaming aspects around Revolver's library of films, including new releases and catalogue titles.

As well as renting films directly on Facebook via FindWatchShare, users can also purchase and rent films through video stores such as iTunes, Play.com and Amazon.

But the service's "unique" feature is the social capability, as users can share films with their Facebook friends and then save up to 50% on the purchase price, as well as access the latest film news, special promotions and exclusive content.

Revolver, celebrating 15 years of operation at Cannes, said that FindWatchShare signifies the company's mission to "distribute its content and engage closer with its audience".

With over 600,000 'likes' and 'followers' across its Facebook and Twitter pages, along with almost 23m YouTube video views, the company views social media as a key part of its strategy going forward.

Revolver chief executive Justin Marciano said that FindWatchShare was "a natural progression in both our distribution and marketing strategy".

"We wanted to create an immersive and fun way for people to discover and access films in different ways; on their favourite devices - and when and where they want - and to reward them for it," he said.

"We believe the platform of So-VOD (social video-on-demand) - another first that Revolver has created to best maximise user-experience for our community - has huge potential moving into the future.

"We are currently considering offers from third parties to partner us moving forward, as we look to roll out the platform internationally, expand its content, and extend its reach."