Posts made in November, 2016

Studies show that most on-line shoppers start their shopping with a search. Sometimes this search is for a specific product (“Samsung Galaxy S7”), sometimes the search is for the characteristics of what they want (“big reliable smartphone”) and sometimes the search is for whatever the customer has in mind (“smartphone that teenage girls like”). Ultimately […]

Anyone browsing at on-line stores these days sees recommendation bars such as these: Recommendations such as these used to come with headlines like “recommended for you,” but the industry discovered that customers want to know why these products are being recommended, and moved to headlines like “customers who bought this item also bought” and “popular items […]