Alliance Data Systems Corp. engages in the provision of data-driven and transaction-based marketing and customer loyalty solutions. The company operates through the business segments: LoyaltyOne, Epsilon, and Private Label Services and Credit. The LoyaltyOne segment provides marketing services and also designs, builds, and maintains both standalone loyalty programs for individual clients, and coalition loyalty programs, including the AIR MILES Reward Program. The Epsilon segment offers integrated direct marketing solutions that combine database marketing technology and analytics with a broad range of direct marketing services, including email marketing campaigns. The Private Label Services and Credit segment comprises of risk management solutions, account origination, funding, transaction processing, customer care, and collections services for the company's private label retail credit card programs. Its primary markets include retail, financial services, hospitality, healthcare, consumer packaged goods, grocery, and pharmaceutical. The company was founded in 1996 and is headquartered in Plano, TX.

Description

Alliance Data Systems Corporation provides marketing and loyalty solutions in the United States and internationally. It facilitates and manages interactions between its clients and their customers through consumer marketing channels, including in-store, online, email, social media, mobile, direct mail, and telephone. The company's LoyaltyOne segment owns and operates the AIR MILES Reward Program and BrandLoyalty program that are coalition and short-term loyalty programs. This segment also offers loyalty consulting, customer analytics, creative services, and mobile solutions. The company's Epsilon segment provides direct marketing solutions that leverage transactional data to help clients acquire and build relationships with their customers. Its services include strategic consulting, customer database technologies, omnichannel marketing, loyalty management, proprietary data, predictive modeling, permission-based email marketing, personalized digital marketing, and direct and digital agency services. This segment's marketing services comprise agency, marketing technology, data, strategy and insights, traditional and digital marketing, and affiliate marketing services. The company's Card Services segment offers credit card processing, billing and payment processing, customer care, and collections services for private label retailers, as well as private label and co-brand retail credit card, and loan receivables financing, such as securitization of the credit card receivables that it underwrites from its private label and co-brand retail credit card programs. This segment also designs and implements strategies that help its clients in acquiring, retaining, and managing repeat customers. The company serves financial services, specialty retail, grocery and drugstore chains, petroleum retail, automotive, hospitality and travel, telecommunications, insurance, and healthcare markets. Alliance Data Systems Corporation was founded in 1996 and is headquartered in Plano, Texas.

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