Pioneer projects, help children in need, connect with other agents of change, and promote conscious consumerism by being part of Campus Clubs. Learn more about it during the launch, which happens next week.

When: 7-10PM, Friday August 12, 2011 (International Youth Day)

Where: U-View, Fully Booked Bonifacio Global City

TOMS, if you haven’t heard about it, is a company that matches every pair of shoes purchased with a pair of new shoes given to a child in need. It’s grounded on the One for One principle. TOMS was created by American Blake Mycoskie in 2006 after he befriended children in Argentina who had no shoes to protect their feet. (Yes, the founder’s name is Blake. Don’t worry, akala ko rin Kuya Tom. The name comes from the word tomorrow and the idea that we will have a better tomorrow. PAK!)

TOMS proves that a successful business can have a clear social conscience. In other words, it’s not just a shoe company, it’s a movement.

And a green one at that. TOMS was featured in Tree Hugger back in 2008. I support and purchase products that use earth-friendly and animal-friendly materials. The shoes in their Vegan line contain no animal products.

The ProPinoy Project

The ProPinoy Project is a Global Community Center for all things Pinoy, to connect Filipinos at home and abroad by creating a space for ideas, trends and analyses about the Philippines and the global Pinoy community to inspire informed discussion and transformative action.

The ProPinoy Project is a Global Community Center for all things Pinoy, to connect Filipinos at home and abroad by creating a space for ideas, trends and analyses about the Philippines and the global Pinoy community to inspire informed discussion and transformative action.