Branding & Digital Agency London

JUPITER KEY ARTWORK

We were asked to a one off (outside back cover) print ad for Realscreen magazine to announce the launch of Sky Vision’s partnership with US based production company Jupiter Entertainment. We had no existing visuals to work with, only company logos.

The project began with pulling together all the images we felt could depict this relationship in a stylistic way. We felt a visual representative of a vintage space poster could be a fun and interesting was to stand out from the other dry B2B advertising.

A number of concepts were developed and presented as pencil sketches and quick mockups. We explored various taglines but settled on the notion that Sky Vision had landed on Jupiter and their partnership created a ‘cosmic alliance’

A stylised spaceship illustration was chosen and developed. The bold, eye catching graphic broke through the advertising clutter, with a clear but striking message.