That's because v is an lvalue. Wait, what? v is an rvalue reference. The important thing is that it is a reference, and thus an lvalue. It doesn't matter that it only binds to rvalues.

If you want to keep the value category, you will have to do perfect forwarding. Perfect forwarding means that if you pass an rvalue (like in your case), the function will be called with an rvalue (instead of an lvalue):