This top-notch, contemporary and voguish brand set its first outlet in Jamuna Future Park and plans to have chain outlets around prominent shopping destinations and landmarks in Dhaka, Sylhet and Chattogram, said a media release.

Ramnish Kumar Verma, the Creative Director of Rookies, said the brand always resembled the rebellious, radical and risk-taking attitude that greatly matches with today's powerful youth who bring changes around all.

"We're quite hopeful that the brand will have a strong stand in Bangladesh with its superior quality, versatility and wide range of colors, textures and styling and promise of a new era of modern fashion - everyday."