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comScore Releases Overview of European Internet Usage in September 2011

30 Percent of European Internet Users Seek Career Information Online Russia Overtakes Germany as Market with Largest Online Audience

LONDON, UK, 14 November 2011 - comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of internet usage in Europe, showing 373.4 million unique visitors went online in September 2011 for an average of 26.4 hours per person. This release highlights internet usage in 49 European markets aggregated into the European region and provides individual reporting on 18 markets. Amongst its findings, the study showed strong growth in September 2011 for the Career Services and Development category with a 14 percent increase in unique visitors from the previous month.

Career Services and Development Sites Received Largest Number of Unique Visitors To Date In September 2011, nearly 30 percent of the European online audience (108.4 million unique people) visited sites in the Career Services and Development category, reflecting the most unique visitors the category has seen to date. Within the category, the Training and Education sub-category experienced the highest growth with a 28 percent increase, followed by Job Search with a 21percent increase.

Among the top Career Services and Development sites for September 2011, Monster Inc. received the most unique visitors at 9.4 million unique people. Indeed.com followed, with 8.3 million unique visitors, reflecting a sizeable 39 percent growth from the previous month. Jobrapido, an aggregator of listings from other job sites, ranked third, drawing 7.7 million visitors in September. The fourth largest site in the Career Services and Development category was Espace Emploi International, a site for French companies and French nationals listing international vacancies, which attracted nearly 5 million unique visitors in September 2011.

Top Career Services and Development Sites in Europe by Unique Visitors (000) September 2011 vs. August 2011 Total European Audience, Age 15+, Home and Work Locations Source: comScore MMX

Property

Total Unique Visitors (000)

Sep-2011

% Change from Aug-2011

Total Internet : Total Audience

373,433

0%

Career Services and Development

108,395

14%

Monster, Inc.

9,443

7%

Indeed

8,307

39%

Jobrapido

7,651

16%

Espace Emploi International

4,978

-5%

Headhunter

4,574

10%

Bundesagentur für Arbeit

4,024

9%

Stepstone

3,842

10%

CareerBuilder LLC

3,839

23%

JSC Rabota dlya Was

3,594

12%

Superjob Sites

3,355

11%

Fastest Growing Properties in Europe Google Sites continued to rank as the top European web property in September with 341.1 million unique visitors, reaching more than 91 percent of the total European internet audience. Microsoft Sites ranked second with 263.3 million visitors (70.5 percent reach), followed closely by Facebook.com in third place with 250 million visitors (66.9 percent reach). Russian social network VKontakte continued to display the highest average engagement among top properties, with Europeans spending 427 minutes (7.1 hours) on the site.

Among the fastest growing properties in Europe from the August to September were the Dublin-based digital media company Populis (up 44 percent), Czech portal Seznam.cz (up 25 percent), and gaming site EA Online (up 16 percent). Italian telecommunications operator Wind Telecomunicazioni and the Mozilla Organization also showed substantial increases in traffic of 15 percent and 14 percent, respectively.

Top 15 Fastest Growing Properties in Europe by Total Unique Visitors (000) September 2011 vs. August 2011 Total Europe Audience, Age 15+, Home and Work Locations Source: comScore MMX

Properties

Total Unique Visitors (000)

Aug-2011

Sep-2011

Percent Change

Total Internet : Total Audience

372,066

373,433

0%

Populis

12,162

17,533

44%

Seznam.cz AS

11,358

14,151

25%

EA Online

13,267

15,336

16%

WIND Telecomunicazioni

15,363

17,653

15%

The Mozilla Organization

58,041

66,428

14%

Vivendi

16,659

18,796

13%

Opera Software

16,720

18,763

12%

Gameforge Sites

12,738

14,293

12%

New York Times Digital

17,304

19,351

12%

RCS Media Group

13,744

15,347

12%

WordPress

60,339

67,219

11%

Ask Network

56,547

62,932

11%

Ucoz Web Services

28,219

31,162

10%

LinkedIn.com

24,834

27,296

10%

Rakuten Inc

13,301

14,564

9%

European Internet Usage by Country – Russia Overtakes Germany Below is a snapshot of European internet usage in the 18 reportable markets for which comScore provides individual reporting. In September 2011, Russia overtook Germany as the market with the highest number of unique visitors online. The U.K. showed the highest engagement, with users spending an average of nearly 36 hours online in September.

Overview of European Internet Usage by Country Ranked by Total Unique Visitors (000) September 2011 Total Europe Audience, Age 15+, Home and Work Locations Source: comScore MMX

Total Unique Visitors (000)

Average Hours per Visitor

Average Pages per Visitor

World-Wide

1,420,316

24.0

2,292

Europe

373,433

26.4

2,805

Russian Federation

50,810

22.4

2,439

Germany

50,139

24.4

2,750

France

42,349

27.2

2,780

United Kingdom

37,197

35.6

3,272

Italy

23,748

18.5

1,986

Turkey

23,167

32.2

3,807

Spain

21,046

27.1

2,373

Poland

18,193

24.8

2,947

Netherlands

11,913

33.4

3,303

Sweden

6,208

24.9

2,489

Belgium

6,026

19.4

2,072

Switzerland

4,738

18.7

1,947

Austria

4,722

14.1

1,586

Portugal

4,239

21.8

2,191

Denmark

3,671

22.2

2,298

Finland

3,374

24.9

2,455

Norway

3,257

27.8

2,516

Ireland

2,343

20.2

1,979

About comScore comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.