Maximum Impact

9:04 AMTravisAgnew – Will be live blogging for most of today at John Maxwell’s Maximum Impact Simulcast here at North Side.

9:09 AMTravisAgnew – Linda Kaplan Thaler is now up: The Kaplan Thaler Group is an advertising agency based in New York, NY. It was founded by Linda Kaplan Thaler, who serves as CEO and Robin Koval, who serves as the president. The two have written two books on marketing together. US Billings are in excess of US$230 million. The agency is owned by the Publicis Group. It is perhaps best known for the AFLAC Duck and for the Clairol Herbal Essence “Organic Experience.”

9:18 AMTravisAgnew – Aflac’s advertising campaign was created by someone holding Thaler’s nose as she said the name. It sounded like a duck, and that sound made them a lot of money.

9:29 AMTravisAgnew – “This woman does not need a hug, she needs a kidney.” Now, that’s a Starbuck barista.

9:39 AMTravisAgnew –

9:39 AMTravisAgnew – Maxwell is coming up: he’s one smiling dude.

9:43 AMTravisAgnew – That was a funny video.

9:45 AMTravisAgnew – “We all have a dream, but no one is achieving it.”

9:47 AMTravisAgnew – “More valid reasons you have for achieving your dream, the higher odds are that you will.”

9:50 AMTravisAgnew – 10 Questions that Maxwell uses to put your dream to the test: 1) Is my dream really my dream? 2) Do I clearly see my dream? 3) Am I depending on factors within my control to achieve my dream? 4) Does my dream compel me to follow it? 5) Do I have the strategy to reach my dream? 6) Have I included the people I need to realize my dream? 7) Am I willing to pay the price for my dream? 8) Am I moving closer to my dream? 9) Does working toward my dream bring satisfaction? 10) Does my dream benefit others?

10:04 AMTravisAgnew – “When you own your dream, you will do things that other people think are impossible.”

10:17 AMTravisAgnew – “Your greatest growth is in the area of our giftedness.”

11:13 AMTravisAgnew – Kevin Carroll says that we all have a rubber ball. What is that thing that you love to do? There is no distinction between work and play – you just love it.

11:23 AMTravisAgnew – As children, we were willing to compromise the rules in a game to extend the game. As adults, in brainstorming session, we continually use the word “but” and try to stop the game. We need to stop using “but” and start using “and.”

11:29 AMTravisAgnew – Kevin Carroll used this statement a bunch in his talk and it was real good: “The master in the art of living makes little distinction between his work and his play, his labor and his leisure, his mind and his body, his information and his recreation, his love and his religion. He hardly knows which is which. He simply pursues his vision of excellence at whatever he does, leaving others to decide whether he is working or playing. To him he’s always doing both.“—James Michener

11:38 AMTravisAgnew – “At the end of that process, I was more unpopular as a leader, but I was more comfortable with myself.” -Tony Blair

11:46 AMTravisAgnew – “What you look for in a leader is when they make a promise, they deliver on it.” -Tony Blairtt