Rockwood improves outcomes using paradigm-shifting innovation
research and concept design technology in conjunction with online social
communities. Our
implementations emphasize "people aspects" of market operations that can
be overlooked or neglected when emphasis is on products and product
value. Instead, we make technology, processes and procedures
perform en concert and stay that way as times change.
We also help to make the same pioneering technologies that we use
available to other innovators.

Primary services facilitate the creation, assessment and delivery of
ideas, insight and innovation. We focus on the road ahead avoiding
potholes and disappointment as we lead in applying and marketing
pioneering technology that makes market research and product development
more valuable to innovators.

Typical
projects improve the collection, processing, protection and use of information that organizations and their customers depend upon.
Our new Outcome Improvement Products and Services acquaint
executive and employee audiences with the basics of product development
and management, new product introduction, product lifecycle management, data protection,
risk management, compliance, emergency preparedness and response, and
health-related topics. We work
interactively within a collaborative environment that increases morale
and team spirit. An optional business case module addresses improved
decision-making skills including accountability, cost management, and value propositions.
Our engagements showcase innovative products, and are customizable and supported with follow-on consulting/mentoring.

Common sense images, integrity and behavior:
In today's difficult times, managements are
constantly under the gun from media watchdogs. Why allow
suspicions of impropriety to fire up those who could falsely feel
wronged. Things done innocently or considered to be common place,
can be taken out of context and exploited under emotional conditions.
If not anticipated, recognized, confronted honestly and defused, perceptions can prove
devastating and detract from substantial marketing, advertising
and public relations investments.

Different choices: Either research and craft decisions from the start
or obtain second opinions and sanity checks. With our help,
clients anticipate what is likely, address worst case scenarios and
enable employees and stakeholders to adequately prepare for challenges and
opportunities. We make sure that emotions are separate from
decision-making to assure highest quality results.
Then we concentrate on efforts that help organizations to introduce
and sustain improvements. We enable creation, use, protection and recovery
of information and other assets that is more effective, accomplishing more
with less, increasing revenues and cutting costs. Our affordable
approach, developed for large businesses, serves organizations of all sizes.

Applied
technology is a big factor in growing revenues, controlling costs,
and improving operations. Introduced carefully,
technology makes a significant difference in the success of any business. We improve
its application, usability and performance.
We update processes and improve the return on
under-utilized assets. Merged companies recognize benefits from
our help in integrating and eliminating overlapping and redundant systems.
Employees and suppliers work as well-functioning teams to introduce
change into business operations. We bridge the communications gap
between consumers who need better solutions and innovative companies
with new products that exploit synergies of emerging
technologies.