Having a social media profile just to have one is unproductive. Why have 500+ LinkedIn connections if you don’t engage them? Posting relevant content opens up new relationships and new opportunities on the web. Providing comments, feedback and insight on network posts is a very effective way to engage with your connections. The stronger your brand’s connection, the more valuable your brand becomes. And, 85% of your visitors feel more connected when you’re following them on social media. In order to reap the benefits of a strong online presence, regularly check your feed and participate. Don’t be viewed as “out of the loop”.