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Yext has hired Christopher Nelson as Chief Information Officer. The experienced Cloud-first information technology executive will be responsible for the IT applications, security and infrastructure powering Yext’s industry-leading Location Cloud platform around the world.

“Location Data Management was a new field only a few years ago, but it has emerged as a critical investment for businesses across all industries,” said Nelson. “I’m looking forward to building the team and technology to scale globally and meet this rising demand.”

Nelson, who previously served as Senior Director, IT Business Applications for machine data management platform Splunk, specializes in enabling fast-growing technology companies to scale. Prior to his time at Splunk, Nelson designed and built IT organizations, application delivery, and business processes for many Fortune 500 clients as founding member of the SaaS Practice at Accenture.

“Christopher’s expertise will be critical as we scale to put business on the map worldwide,” said Tom Dixon, Chief Operating Officer at Yext. “He’ll play a key role in our growth, and we’re delighted to welcome him to the team.”

Nelson earned his B.S. from the University of California, San Diego in Cognitive Science and Human Computer Interaction with a minor in Computer Science and Engineering.

The hire comes at a pivotal moment for Yext, as the company recently opened its London office and has announced several integrations with business directories across Europe as well as with tech giants Google, Snapchat, and Uber.