[Infographic] 7 Types of Quizzes for your Marketing

Have you ever considered using Online Quizzes in your marketing? If not, I encourage you to consider the options below. Scroll down to the bottom of this blog post to check out live examples for each of the 7 types listed below.

7 live examples + templates for each type of quiz:

The Classic knowledge Quiz:

How it works: A Series of multiple-choice questions with 1 right answer and alternative (wrong) answers. Results include a score with feedback, commentary or advice.

Example: See how Dot.vu used a quiz to engage their target audience (marketers) by challenging them to this Digital Marketing Quiz. Click here to experience

The Personality Test:

How it works: A Series of multiple-choice questions, where each answer option points to a specific personality type. On completion, the user is presented with the personality that was chosen most times.

Example: MasterChef Denmark created this fun quiz to create a bit of buzz about the upcoming season of the popular reality show. As well as to encourage potential contestants to sign up for their casting call. Click here to experience

The Educational Quiz:

How it works: This is like the classic knowledge test, but gives the user feedback after each question.

Example: Landbrug Og Fødevare (Danish Agriculture and Food Organization) used this quiz to educate the Danish population about the health benefits of adding more eggs to their diet. Click here to experience

Shopping Quiz

How it works: The user answers a series of multiple-choice questions, where each answer option points to a specific personality type. On completion, the user is presented with products or solutions that match her personality type.

Example: Signature Scents by Hand helps their customers discover the right scent notes for their personality and then encourages them to order from their webshop. Click here to experience