We work with credit unions across Canada to create everything from single-message statement stuffers to large-scale integrated marketing campaigns. We're creative souls dedicated to development, design, layout and content for anything marketing-related. We also provide marketing consulting services and market research to individual credit unions and provincial centrals.

If you’re looking for a service that you think we might not offer, contact us anyway. We like to be helpful — that’s what credit union people do.

Featured Work & Programs

Credit Unions of B.C.

Since the early '90s, we've been running the Province-Wide Communications program on behalf of the credit unions of B.C. The objective of the program is to build awareness, understanding, and consideration of B.C. Credit Unions.

In most recent years, we've been rewarding new and loyal members through the Get Your Share new member incentive and member referral campaign. We're promoting the impact credit unions make in their local communities through a series of videos showcasing credit union and member impact stories. These videos can be viewed on creditunionsofbc.com.

ding free®

Did you know there is a network of approximately 3,200 surcharge-free ATMs at credit unions across Canada? Neither do a lot of credit union customers.

Our national ding free® campaign uses a common identifier to visually connect the ATMs of participating credit unions and strives to educate audiences that they can use debit cards from coast to coast, with no surcharge fees — just look for the sign.

Credit Unions are Helping Here

Each year, credit unions across Canada contribute $40 million to the communities in which they operate. Knowing this, we introduced Credit Unions are Helping Here to highlight and track the charitable donations credit unions in Ontario and British Columbia make, under a single brand. To date, our member credit unions have contributed millions of dollars and tens of thousands of volunteer hours. That’s a lot of hearts and hands at work — and we’re still counting!

Through this program, credit unions are tapping into branded tools, such as posters, presentation cheques, online banners and press release templates, to demonstrate how they return profits to their communities. Each time you see the iconic purple pin, you'll know that credit union profits are at work. By promoting the significance and scope of these donations collectively, the impact is that much more impressive.

Follow our program ambassadors on Twitter with the hashtag #creditunionshelp for contribution-related tweets.

Credit Union Trade Show

Every year, about 400 credit union delegates gather at the annual Credit Union Trade Show, which is part of Central 1’s Annual Conference. Exhibitors and sponsors mingle, taking advantage of the opportunity to connect directly with credit union decision makers and leaders from Ontario and B.C.

Strategic & Creative Services

We can help with just about anything — from strategic planning and brand reviews to program strategies and creative development. When we say that we know credit unions, we mean it. We work exclusively with these financial services cooperatives and because we know the path that they’ve come along, we know where they’re heading.

We help credit unions to be successful with their marketing challenges.

MarketShare campaigns

Need a quick campaign? MarketShare is our collection of ready-to-go, customizable, creative campaigns for a variety of financial products and services that are available at a reasonable cost to all credit unions. These campaigns can be fully customized with your credit union colours, logo and contact information.

Why use MarketShare?

Affordability MarketShare is easily affordable even if you’re a small credit union. The cost to order is $250 per element. That means you’ll get high-quality custom campaigns for a much lower cost than those that are created independently.

Fast Turnaround MarketShare campaigns are already fully designed and ready to be deployed quickly.

Flexibility There’s a range of creative elements to choose from, and if the campaign is missing something you’d like, we can add it.

Convenience Just choose your campaign and elements, provide us with the details and well take care of the rest. MarketShare is the easiest campaign you’ll ever organize!

Quality All campaigns are professionally designed and written.

Choice A wide variety of campaigns are available and new ones are added regularly

Questions?

NewsSmarts articles

Simple, smart, strategic content for your members

Giving members great financial information is a proven way to foster loyalty, promote retention and provide value. However, finding the time and in-house resources to research and write great content can be a challenge. That’s where NewsSmarts can help.

Written specifically for a credit union audience, our online library of NewsSmarts articles covers everything from personal finance to leadership and succession planning.

Simple. All content is engaging, easy-to-read and crafted in a warm, personal style that reflects the unique credit union culture that members appreciate.

Smart. All content is useful, relevant and up to date. Simply put, if it’s information that matters to members, you’ll find it here.

Strategic. All content is designed for each participating credit union to add its name and other contact information, providing instant customization.

Plus, you can use NewsSmarts’ professionally-written content anywhere you need it — in newsletters, web copy, email marketing, and more. Content can also be edited and customized.

Contact us to browse the articles in our ever-growing NewsSmarts library — it might be a match for your credit union.

Product marketing campaigns

We develop fully-integrated product marketing campaigns for select Central 1 products, making it effortless for credit unions to promote these innovations to their members.