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Advice on using google analytics and webmaster tools....for noobs?

I was wondering if anyone could suggest any resources on how to use GA and webmaster tools? I just sort of look and see my stats, etc...but I'd like to learn how to find my low hanging fruit, and try to help it rank better.

I don't really use those tools as well as I should. I know there various spreadsheet's you can use, etc, but I haven't found a good (and easy to understand) resource that helps you learn how to use those tools together well.

3 Responses

This guy is my #1 resource when it comes to GA. http://www.kaushik.net/avinash/

I bought "WebAnalytics 2.0" and ate it up. Most of the information he teaches is principles and so the practical action steps make more sense and as GA and GWT change in the coming years you will have a solid footing to develop your data mining.

Obviously getting information straight from the horses mouth is a great place to start. I can't tell you how basic features I missed out on for the first few years because I ignored the basic training they put out.

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