The walkman is dead – long live the walkman!

After more than 30 years, Sony has ceased production of cassette Walkmans. Hold your breath and remember for a second the first moment when you plugged the mobile earphones in and entered your own parallel musical world…

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in the netis about my profession and life as a consultant, trainer, manager and strategic concepter in digital media. Topics I am engaged in are the digitalization of business processes, the intersection of the digital and analogue world, new ways of communication in economics and brands, and the effectivity and usability of digital interfaces. As I work everyday in the net, live with the net, am inspired by the net - here are some of my experiences and ideas about the digital world we live in.