Monday, 21 June 2010

Givaudan Launch iPhone App

Givaudan, the world's leading fragrance manufacturer, will this month unveil an iPhone app called i-Perfumer. The app, the first of its kind, will help guide the user through the myriad of fragrances on the market and recommend one to suit based on the date you enter.

Linda Harman, a Givaudan spokeswoman, said: "This tool is a comprehensive representation of the fine fragrance market and we aim to update it on a quarterly basis to ensure that users have the right information about the latest launches."