behind the scenes: the search for madonna and lola’s new “material girl”

There are some things that Global superstars can get away with when creating content, and a raw low budget behind the scenes film of a “typical” conversation between Madonna and her daughter Lola to announce a competition in conjunction with macy’s to find the next “Material Girl” is one of them.

This video is perfection – quirky, full of information, full of genius one-liners, makes reference to the public hydrangea issue once again and super exclusive – i.e. you wouldn’t ever get to hear a conversation like this normally. Check it out below. Totes magoats, whatevs.

In other Madonna related news, the following Tweet was sent last night from the one and only William Orbit – rather exciting.

“Working with Madonna is a treat. Fantastic tracks and vibes. Going deep. She’s ON IT !!! This is THE album!”