19 October 2015

Not exactly what I thought: Acure Hair mask moisturising root repair

At the begining of the year 2015, I have written up my various beauty resolutions (see here) and one of them was to really find a good hair conditioning mask. We are now in October and I am happy to report back about the Acure mask moisturising root repair Argan stem cell + Mint Deep conditioning. I have bought this little gem in the US but if you are based in the Europe, Acure Organics is now available in Whole Food Market.

This is the third haircare product from Acure that I have tried this year after these ones. The mask moisturising root repair is designed to regenerate and moisture very dry, colored and limp hair which needs more than a regular conditionner application.

First let me tell you what my expectations of an hair mask are: it needs to have a rich consistency that melts in when applying. It needs to envelop the hair length with its nourishing ingredients leaving the hair really nourished and softened. Acure mask comes close to that, but not entirely. It is perhaps lighter that I imagined or wanted and although very moisturising, I am missing the very cocooning feeling I have experienced with their triple moisture repairing conditionner for example.

In line with the traditionnal and bright packaging of the whole line, the mask is housed in a plastic tube - handy to carry out if you go travelling. The contenance is rather on the small side: I have mid-length hair and I do need to use quite a bit of product to cover it all.

Apart from these couple of points, I don't see why I should be unhappy with it: hair gets really pampered and nicely scented with a hint of fresh Mint which I really love. The Rosemary essential oil brings antispectic and refreshing properties to the shampoo. The presence of L-Arginine is supposed to boost hair growth whereas Argan oil helps to protect hair. I also like the fact that Acure uses a juice based blend that includes organic Acai, organic Blackberry, organic Roshehip, organic Pomegranate, organic Rooibos; as the base for the mask.

As an overall, although the improvements are not spectaculair, my hair does feel healthier and smoother after each mask. However, I will be frank and say that performance-wise I prefer the conditionner.