Introducing: Debenhams Personal Shopping

This month’s special feature is one not many people know about – Debenhams Personal Shopping service.

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I’ve come to Debenhams on South John Street to meet Gaynor and Lucy – two Personal Shopping veterans. With years of experience behind them, they know exactly what a customer wants! We meet in the Personal Shopping section. It’s secluded area instantly puts you at ease as you enter, and the friendly greetings of Gaynor and Lucy let you know that this is a fun environment – forget worrying about feeling pressured to buy anything!

As I sit down on one of the extremely comfy dressing room armchairs, I ask Gaynor and Lucy more about the service, in particular what customers can expect from a session. “Initially, we always start with a 10-minute consultation. We find out what they want from the session and get to know them a bit more,” says Gaynor. “Then, we choose the clothes and accessories. We’ll put together a rail that suits their style along with a wildcard piece or two to try on! Customers can enjoy magazines and complimentary drinks while they wait.” She goes on to explain that there are five different types of appointment:

Seasonal wardrobe update

Special occasions

Wedding day

Going on a trip?

Express appointment

Each appointment ranges from 45 minutes to 2 hours depending on what you need e.g. a new look or a complete wardrobe overhaul. You can also book in a makeup consultation afterwards in advance to complete your makeover! Lucy stresses that no matter what type of appointment you book, you’ll never be pressured to buy anything, and friends and family are more than welcome to join. The fact that the service is free and that Debenhams has a huge variety of brands on offer – Topshop, Ted Baker, Oasis, Ben Sherman, Levi’s and more – means that you can find some amazing looks without spending any time at all hunting through the rails!

The rail Gaynor and Lucy have put together for our session shows off some of their Special Occasion looks. There’s a ton of variety on offer – on-trend blues, Christmas-inspired glitz, floral prints and classic pieces. Every outfit is perfect for an occasion and cut in a flattering style. So, what are Lucy and Gaynor’s favourite outfits? “The Jenny Peckham Anthea Beaded Dress is probably my favourite,” says Lucy. “I love the silhouette – it’s so glamorous!”. For Gaynor, it’s a combination of pieces. “I love this dress from the Debut Range with the fur wrap. The height of the waist shapes your hips and makes this a really flattering dress and a great party outfit!” Gaynor beams.

Overall, this really is one of Liverpool ONE’s hidden gems. Not only is the service free, but it’s also a great confidence booster thanks to the experienced Personal Shopping team – they’ll help you look great while making you feel like you’re with friends! This service takes the stress out of shopping and allows you to try on clothes from a huge number of brands. So, what are you waiting for? Book an appointment now!