Lacoste L!VE

26.02.2013

Whilst it’s always hard to pick an out-an-out favourite, one brand that’s always been close to Oi Polloi’s collective heart is Lacoste. The idea of tie-dyeing their polo shirts was the reason Oi Polloi exists today, and one OP boss-man, we won’t name names (Nigel), has enough of them to kit out a tennis-playing army. So when they started their new wing dedicated to giving their tried and tested designs a right royal shake-up, it’s fair to say there was a small bout of croc-induced hysteria. With bonkers patterns, ace colours and a king-sized croc basking on the chest, Lacoste L!VE is like putting a reptile-shaped cherry on top of an already particularly tasty cake.