WEBVTT 540-2302.AN ILLNESS THAT CAN AFFECT AWHOLE FAMILY SNOWBALLED INTO AMOVEMENT.SET ROGAN WAS IN TOWNRECOGNIZING A LOCAL FRATERNITYTHAT HAS RAISED TENS OFTHOUSANDS OF DOLLARS FORALL-TIME IS RESEARCH.-- ALZHEIMER'S RESEARCH.HANNAH: IT WAS A FUN FILLED DAY.ONEABOUT A SERIOUS OLE MISS.IT HAS SNOWBALLED INTO ANATIONWIDE CHARITY.HUNDREDS OFT-SHIRT CLADFUNNYMAN, FILMMAKER, ACTOR SETROGAN IS PAYING A VISIT TO UVMFOR THE SECOND YEAR IN A ROW.SET ROGAN: I GUESS MY FRIENDSWERE LAZY.THESE GUYS ARE MUCH MOREMOTIVATED THAN ANYONE I DOUBTWITH A.ANNA: -- I HUNG OUT WITH.HANNAH: HIS WIFE HAS EXPERIENCEDTHE ILLNESS FIRSTHAND THROUGHTHREE CLOSE RELATIVES.IT IS NOT NATURAL.IT IS NOT A NATURAL PART OFAGING AND THE TOLL IT TAKES ON APERSON WHO HAS IT AND THEIRFAMILIES IS SO STRENUOUS ANDCRUEL AND I THINK ITREINFORCESWHAT WE'RE DOING AND THAT WEHAVE TO DO SOMETHING ABOUT IT.THROUGH COOKIES SALES, TRASHPICKUPS, THE UVMPIKES HAVERAISED MORE THAN $25,000 MORETHAN OTHER ORGANIZATIONS.THE FOUNDERS MET WITH TRIPLETSIN THE FRATERNITY WHO LOST THEGRANDFATHER TO ALZHEIMER'S.THE REWARD IS RAISING THEMONEY.HANNAH: JOHN IS TALKING ABOUTSETH ROGEN'S SUPER BAD COSTAR.THE BOY'S MOTHER SAYS THIS KINDOF SUPPORT HAS BEENOVERWHELMING.THE FACT THEY RALLIEDAROUNDMY SON IS HEARTWARMING.HANNAH: ROGAN SAYS HE ISGRATEFUL FOR THE FRATERNITY'SSUCCESS ONCE AGAIN.SETH ROGEN: I'M SO IMPRESSEDTHAT I DON'T MIND FLYING TOVERMONT FOR AN HOUR.HANNAH: THE KIDS GOT TOWATCHSUPER BAD IN YOUR COMMENTARYFROM ROGAN.ON THE HORIZON, A DOCUMENTARYFOCUSING ON ALZHEIMER'S.ROGAN AND HIS WIFE ARE RAISING