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Amazon is an American e-commerce company founded by Jeff Beroz, the chairman, president and CEO, in July 1994. Named Cadabra, Beroz changed it to Amazon in the year after its establishment.

Headquartered in Seattle, Washington, it is the largest online retailer in the world in terms of sales. Although the company began its journey as an online bookstore, it later expanded in offering a wide variety of products – including its own brand called AmazonBasics.

Over the years, Amazon has expanded to several countries – including India, and is now looking at ‘revolutionize’ shopping-in-store experience.

In 2016, Amazon created headlines by opening Amazon Go for its employees in Seattle, and on a trial basis. Making use of numerous sensors, the store charges a shopper’s Amazon account as he/she picks and carries items out of the store. The company promises to cut back time spent in lines and checkouts, in a move that signals a shift from Amazon’s base online.