I-COM’s Agency arm is home to our design, development and marketing teams. Operating since 2004, the agency has established a reputation for excellence, with particular specialisations in marketing for the legal, recruitment, property and e-commerce sectors.

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- Enterprise

Enterprise is the I-COM Group’s entrepreneurial arm, which seeks to enter into partnerships with UK SMEs. In return for partnership, SMEs gain access to management expertise and the resources of the I-COM Agency, ensuring they grow their business much more quickly than they would on their own.

- SEO

SEO Manchester is the I-COM Group’s search engine optimisation hub. It’s an informational site that aims to teach businesses about the potential of SEO, whilst at the same demonstrating the I-COM digital marketing team’s abilities.

Sellick Partnership

Recruitment

I have worked with the I-COM team for a number of years across a range of projects from SEO to mobile. We have built a strong relationship based on their understanding of our business and the industry that we work in. They employ a high calibre of online professionals, as well as an impressive development team. From my perspective, I want Sellick Partnership to be at the forefront of technological advancement and they are definitely the team to support us in achieving that.

Anna Gibbons, Corporate Communications Manager

What we achieved

A dynamic digital marketing strategy, incorporating elements of SEO and social media. An easy to use content management system (CMS), helping the client improve efficiency and ensure their jobs listings were kept up to date. A dynamic mobile site making it much easier for candidates to browse and apply for jobs on smartphones and tablets.

Our work with Sellick Partnership is an exceptional example of client and agency working together to produce an innovative online recruitment solution, with the potential to significantly improve key recruitment metrics, such as CV submissions.

Number of keywords driving traffic to site: +100.38%

Conversion rate increase: +65.18%

Number of conversions: +124.76%

Year on year mobile traffic increase: +92%

Year on year tablet traffic increase: +172%

How we did it

We carried out frequent project reviews, keeping the client up to date at every stage of the build process, thus ensuring the project satisfied Sellick Partnership’s usability requirements and was capable of performing well in search engines, on mobile devices and tablets. We then produced a detailed digital marketing strategy designed to deliver on pre-defined objectives.

Our groundbreaking use of the Magento platform as a recruitment portal produced a site that was easy to use and drastically improved conversion rates.

Simple, easy to use mobile site

Close collaboration with client

Worked to pre-defined objectives

Delivered a site that converted

Produced an intelligent digital strategy

Innovative new use for Magento

Services

Magento Web Design

Web Design

CMS

Mobile

Web Development

SEO

Social Media

A bit about Sellick Partnership

Sellick Partnership is a professional financial and legal recruitment agency with a network of five offices nationwide providing temporary, interim, contract and permanent job vacancies within the financial and legal sectors. I-COM continues to work very closely with Sellick Partnership to further improve their website and digital strategy.