Katy, TX News (January 7, 2014) – Koko FitClub, which has gained the reputation as “The World’s First Digital Gym,” has expanded its footprint in the greater Houston area with the opening of its sixth club. Koko FitClub Katy-Kingsland opened to members and guests on Thursday, Jan. 2, at 19901 Kingsland Blvd. Suite G, at the intersection of Fry Road and Kingsland Boulevard. Special events and promotions will be held throughout January and February.

Founded in Boston in 2008, Koko FitClub has more than 125 company-owned and franchised clubs in 28 states. Koko’s patented Smartraining™ system uses advanced digital technologies to offer a completely new fitness experience that provides the benefits of a traditional 90-minute workout in 45 minutes or less. In 2013, Koko FitClub made Entrepreneur Magazine’s coveted “Franchise 500” list.

“We’re excited about our second location in Katy. Katy is growing rapidly, and our first Koko FitClub in Katy has been very well received. We are changing lives – to date, members at the Seven Meadows club have experienced average strength gains of 27 percent, improved cardio fitness, and have lost weight. They look and feel better as well!” said John Denson, co-owner of Koko FitClubs in the Houston area. “To the 100 million Americans who have made New Year’s resolutions related to health and fitness, Koko is offering free guest passes and free fitness assessments at all of our Koko FitClubs.”

Jill Muras serves as Koko’s Lead FitCoach in Katy. Muras graduated from Texas A&M University where she majored in kinesiology, and she worked as an exercise physiologist prior to joining Koko. Koko FitClub employs 20 people in the Houston area and is seeking to hire more part-time and full-time team members in 2014. Koko FitClub staff members are fitness enthusiasts, and many are certified personal trainers and fitness instructors.