For the past several years, Tool and RPA have collaborated to create highly entertaining and creative promotional content for the annual Newport Beach Film Festival. This year, Tool Director Tom Routson succeeds in delivering another riveting cinematic promo for the Fest’s “15 Years Under the Influence Campaign.” The charming 2:30 piece titled “Bedtime Story” stars the NBFF’s projectionist, who is propositioned by his adorable elementary-school-aged daughter to come up with a bedtime story to help her fall asleep. What starts out as a traditional “princess in a castle” fairytale soon spins out of control as the cinephile’s narrative quickly transforms into a theatrical mash-up of great Hollywood movies from Fargo to Pulp Fiction to Memento to Her, sparing no gory detail.

Past collaborations with NBFF from Tool and RPA include “Mandible” from Directors Erich Joiner and Robert Richardson, “Muse” by Director Geordie Stephens, and “Drama” and “Romance” (2010) from Joiner as well.