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Google Speaks On September 14, 2009 Google announces on their Webmaster Blog they are adding support to Yahoo SearchMonkey / RFDa and Facebook Share for their video search http://googlewebmastercentral.blogspot.com/2009/09/supporting-facebook-share-and-rdfa-for.html

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Yahoo SearchMonkey / RFDa After announcement added RFDa to video on test sites Saw 35% increase in number of indexed videos in Google Video search Saw 22% increase in videos showing up for targeted Keywords Code set was too big which affected load time of the page

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Facebook Share Added to video on test sites During Relaunch added to all of the videos on CNN.com Saw 12% increase in test site videos in Google index Saw a 47% increase in video being shared and viewed on Facebook Traffic from video on Facebook increased by 32%

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Google Speaks - Again On May 12, 2009 Google announces on their Webmaster Blog they are introducing something called Rich Snippets That Google say will: ” give users convenient summary information about their search results at a glance” http://googlewebmastercentral.blogspot.com/2009/05/introducing-rich-snippets.html http://googlewebmastercentral.blogspot.com/2009/10/help-us-make-web-better-update-on-rich.html

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Rich Snippets They are a new presentation of snippets that applies Google's algorithms to highlight structured data embedded in web pages.

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Rich Snippets The Code - Before Wrap the existing data on your web pages with some additional tags. For example, here are a few relevant lines of the HTML from a review page for &quot;Drooling Dog BarBQ&quot; before adding markup data:

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Microformats http://microformats.org/ Google and Yahoo! Worked up an open sources set of standard microformat markup to use on videos and interactive content http://www.google.com/support/webmasters/bin/answer.py?answer=162163å 18 Month road map for Engines to move to full use of the new formats and markup