Fry’s Electronics wanted to position Frys.com as the place where the elite geeks can find everything they need for all their elaborate projects. … Read More

Fry’s Electronics wanted to position Frys.com as the place where the elite geeks can find everything they need for all their elaborate projects. And with the geek stamp-of-approval we knew the other 99.7% of the population would trust Frys.com with their run-of-the-mill orders. Read Less

Frys.com - Broadcast

Fry’s Electronics wanted to position Frys.com as the placewhere the elite geeks can find everything they need for all their elaborateprojects. And with the geek stamp-of-approval we knew the other 99.7% of thepopulation would trust Frys.com with their run-of-the-mill orders.