How can marketers satisfy this unquenchable desire for new content? One technology that helps tackle the need for developing and delivering a constant stream of personalized content to customers is natural language generation (NLG).

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CBS and Examiner.com Team Up for Local Content

Dec 14, 2011

CBS Local Digital Media announced a partnership with Examiner.com that will result in the delivery of original lifestyle content to local audiences, according to paidContent. The collaborative editorial pieces, which will focus on "Best Of" guides and "Top Spots" lists, will be written by local writers and published on CBS's locally targeted properties.

The first content is expected to be published in posts on certain CBS Local websites before the end of the year, and stories will appear on all 25 of CBS Local's websites by 1Q 2012.

CBS Local sites offer online resources to both local consumers and to CBS Television and CBS Radio stations, providing hometown information, news, entertainment, and pertinent discussions. Examiner.com features highly local content from a network of 85,000 contributors, referred to as "examiners."

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If you're not lucky enough to live in a town with a truly good local newspaper, you're missing out. I'm not just talking about a regional daily, either. No, I'm talking about the little weeklies churned out by hardworking folks who spend more time at town meetings than the average person can bear.