Category : Fun

Summer is right around the corner… think beach days, BBQs, networking events, and of course the occasional margarita! 😉 It’s something that we all look forward to, but how can we possibly keep all of our work and personal events organized? My pick of the month might be just what you need to manage the mayhem. Sunrise Calendar is a really simple, easy to use, universal app that lets you sync your work and personal calendars, all in one place. It’s straightforward and syncs across all your devices.

Why do I love Twitter? It serves as my notes from conferences and allows me to distill the information I learn into key takeaways. It also enables me to find out about sessions and topics I may have missed.

In David Meerman Scott’s lively keynote presentation, he explained how people’s buying patterns have changed and, therefore, how we market also needs to change. Now, we need to focus on the buyers by creating relevant, real-time content that will generate attention for your products and services in minutes rather than months.

Join us on Wednesday, May 13th, at 5:30 pm when the Boston chapter of Society for Marketing Professional Services, the New England chapters of Legal Marketing Association, and Association of Proposal Management Professionals present a unique and uncharted look at professional services from the lens of three different industries.

A panel of marketing executives will discuss the trends, challenges and opportunities each industry faces. They will share best practices for retaining current clients, growing market share and staying ahead of the curve in today’s competitive and ever-changing environment.

There will be networking opportunities immediately before and after the program. Admission includes passed hors d’oeuvres and an open bar.

The Anderson & Kreiger website is modern, fully responsive for phone and tablet viewing, and uniquely branded to the firm. The logo is clean and fresh, with a distinctive color palette. The tagline, “What Brings Us Together Sets Us Apart” is reinforced throughout the site via messaging and visuals. The homepage slider features significant case stories, each highlighting a key practice area. Clever headlines paired with large black and white photos “pop” off the blue/green background to catch the viewers’ eye and entice them to click.

Congratulations to all our clients and friends on their excellent work over the past year!

Custom photography can be an incredibly important part of your firm’s marketing. It can also be an expensive undertaking. In my career as a designer and creative director, I have art directed hundreds of photo shoots and hired and collaborated with dozens of photographers. Here are my five top tips to help make your photo shoots run smoothly: