Amarula wins Global Brand-of-the-Year award

Amarula took the top spot after it received the highest number of votes in the alcoholic spirits category . FILE PHOTO | NMG

South Africa-made alcoholic cream Amarula has won the 2017 Global Brand-of-the-Year award after beating 2,800 competitors to the coveted crown.

Amarula took the top spot after it received the highest number of votes in the alcoholic spirits category in the contest that was determined by 135,000 consumers who voted for the brands drawn from 35 countries.

It was feted at a gala event held at London’s Kensington Palace in the UK. The alcoholic brand, which is distributed in Kenya by Kenya Wine Agencies (KWAL) was recognised for its top brand valuation, consumer market research and public online voting.

Also Read

The Amarula Trust’s #DontLetThemDisappear” campaign helped raise global awareness on the dangers of poaching. Amarula produced a limited edition of its bottles without the iconic African Elephant helping to drive anti-ivory trade message home.