Since 1949, NIRA has been committed to preserving western heritage through collegiate rodeo and now boasts membership in excess of 3,500 students at 137 schools and universities. Commissioner Roger Walters states that NIRA is dedicated to student success both in and out of the rodeo arena, and with the help of CINCH, he is confident college rodeo will be able to make this a reality for many more students and rodeo programs. CINCH’s commitment will support the eleven NIRA regions and the College National Finals Rodeo (CNFR), including the addition of the “CINCH TO WIN” cash bonus program. CINCH also assists with the judges program, and provide fashion pieces for the annual CNFR style show where proceeds benefit scholastic and leadership development for student athletes.