Made by Google

We launched the Made by Google instagram by teasing our audience with a grid of images that would stoke their curiosity, and create hype around launch day. To pay it off, we followed up with another grid that transformed the question mark, into the Google logo made up of all the new products.

Role: Art Direction

We launched the Made by Google instagram by teasing our audience with a grid of images that would stoke their curiosity, and create hype around launch day. To pay it off, we followed up with another grid that transformed the question mark, into the Google logo made up of all the new products.

Role: Art Direction

what's coming?

We launched the Made by Google instagram with a grid that formed a question mark – teasing the new products to be announced on Oct. 4

As our audience grew, they began speculating and searching the images for clues ahead of launch day.

@jason_hahnFacial recognition for dogs!

@trippletangouniformTwo hands holding up the peace sign = 4 and an “O” behind her. October 4th

@rebelyrocksWHAT DOES IT ALL MEAN?!

the big reveal

After the presentation on Oct. 4 we followed up the question mark with another grid that not only formed the Google logo, but also included all the highly anticipated new products.

Our audience was beyond excited about the new devices, and the playful images.

@mokalicious.2011I love how all individual posts adds up to a ? and now a G. Who designed this, so smart!

@oykununoykusuWow best #MySuperG ever!

@spaced.out.wonderlandIt’s just Google Assistant: Hedgehog version. Great for babies curious about the world.