We’re excited to hear that one of the Life Fitness compatible apps, Runtastic, is rising rapidly in the fitness app world. The Austrian app developer reached 25 million total downloads this week, which surpassed popular fitness and running apps, including Nike+ and RunKeeper. The company announced it hit 10 million registered users for its website, too.

Along with the milestone, Runtastic also announced it will release its hardware in the U.S. for the first time. The developer will offer Bluetooth heart-rate monitor, sports arm bands and a cycling speed sensor on Amazon.

When Darian Vidaure, an ambitious college student, contacted us about obtaining a full report of the global Fitness and Technology Survey for reference in a school project, we were happy to share our findings with him. In exchange, we asked if he would be willing to share his observations with us as well. His study points to the same trends we’ve been finding: technology has changed, and will continue to change, the way we workout and connect at the gym.

The ability to customize the attract screen of a product can help promote brand awareness. With this feature it’s not just Life Fitness product anymore – it’s your facility’s product as well, customized with your branding.