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Creating a brand profile boosts your business on We Are Pop Up

Your brand profile is like an elevator pitch – a compelling introduction to grab someone’s attention, make them want to find out more and ultimately do business with you. The more engaging your profile, the more space owners and brands are likely to get in contact. So, with the right details and images in place, you’ll receive more messages and offers, meaning more contacts, collaborators and bookings for your brand.

Did you know that We Are Pop Up is the only platform where spaces can approach brands and not just the other way around? Concept stores all over London, NYC and beyond are using We Are Pop Up to source up-and-coming brands like you – 1 in 3 conversations on the website are initiated by space owners. Lauren Lewis, founder of Glassworks Studios in Shoreditch and Dalston, tells us that:

“We use the We Are Pop Up platform to find new brands to partner with in our London stores. It is simple to use and has introduced us to great brand partners.”

By creating a brand profile, you can be discovered and stock your products in retail destinations all around the world.

Communicate your concept

The description forms the central part of your profile. We often hear from new brands that it’s not that easy to describe yourself – you know what you’re all about, but sometimes it’s difficult to put that into words. It’s important to describe your brand well to convey your concept and prove your credibility to other users. We Are Pop Up is a network built on on trust and transparent communication, so establishing a clear voice on your profile is key to starting up conversations.

Here are some things to consider as you write your brand description:

What is the story behind your brand?

What are your main aims and ethos?

Who is your target customer?

What keys words would you use to describe your products?

Credentials. Have you done any previous pop-ups or worked with any other spaces/brands?

What is the nature of your pop-up concept?

What collaborations would you be interested in, if any?

Make it your own

Take a look at the following examples of how you can make the most of your profile as creative business tool and get inspired by brands who are doing it right:

Cover photo

Think of your cover photo like a mood board – what gives the best feel for your brand? This is the image that will appear on the brand search pages, so make sure it’s bold and representative of your company.

Photos

Add photos to your profile to tell your brand story visually. Include a range of product shots, lookbook images, key branding examples and photos of previous pop-ups. Ensure all images are high-res to keep your profile crisp, clean and colourful.

Social media

Link up your Twitter, Facebook and Instagram profiles to include a feed of your social media activity and reach. This will refresh constantly to show spaces and brands what you are up to in real time.

As an added bonus, we feature one of our favourite new brands daily on our social media channels and in our newsletter to a network of over 50,000 people. Good reason in itself to get started on creating your beautiful brand profile.

We’re on hand to help you every step of the way so if you need any assistance don’t hesitate to contact our support team. Otherwise, you’re all set to get started right away here. We can’t wait to see what you create.