Renzo Rosso finances Rialto

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There is no single tourist in the world that didn't want to lean over the Rialto Bridge to admire the continual coming and going of boats and gondolas on the Canal Grande. A businessman native of Veneto, one of the main protagonists of the international fashion system, will bring it back to its ancient splendour.

Only The Brave, a holding company owned by Renzo Rosso and his family, and that owns the brand Diesel, will finance the restoration of the Rialto Bridge with a 5 million euro investment. The official announcement will be given today at 12 pm, with a press conference at Ca' Farsetti that the businessman from Breganze will attend, and where the councilor for public works of the Municipality of Venice, Alessandro Maggioni, will present both the sponsor and the restoration works.

This is not the first time that a businessman working in the fashion field undertakes the restoration of one of the symbols of the Italian artistic and cultural heritage: same thing happened with Diego Della Valle, that invested around 25 million euro for the restoration of Coliseum, in Rome.