Consumer Trends Researchers Need To Know

Understand how to best engage with your consumers by knowing what devices they use, what media they consume, what data they will share, and exactly how they communicate.
You'll get the actual data here in this session.

Answers to these questions & more...

What’s the latest on mobile, wearables, and PC use?

How are consumers using email and messaging?

What does today’s media diet look like in terms of television, radio, and digital content consumption?

Where are people going online?

What types of data are people willing to share, and what worries them?

What new types of data and data sets are being used? And how do you know that all of this data is representative?

We will explore all of this, and wrap up with a few examples that will inspire you.

Speaker(s)

Melanie Courtright – Insights Association

CEO, The Insights Association

Melanie began serving as CEO of the Insights Association on January 1, 2020.

The Insights Association

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About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully promote their products, services and ideas.