[Press Release] AppsFlyer Was Named Market Leader in Three Independent Studies

Florence BroderApr 17, 2015

San Francisco — April 17, 2015 –The same way that AppsFlyer is the unbiased authority in the mobile attribution space, our SDK is being monitored by other companies in the industry that adhere to similar principles. We are pleased to share that three such companies, SourceDNA, Apptopia and MixRank, have separately identified AppsFlyer as a market leader in the mobile attribution analytics industry. Given that all the three have reached similar findings independently, is a strong signal of our level of accuracy and value as we continue to be the leading mobile advertising analytics provider.

SourceDNA monitors the usage of app SDKs and is committed to code transparency. Its app store integration automatically scans iOS & Android apps, monitoring SDK market share and providing sales lead generation. It recently released a report on the most widely used SDKs in mobile applications.

AppsFlyer’s SDK emerged as the leader in the mobile attribution field. 5.07% of apps have installed the SDK in their app and 4.10% are actually using it, which represents an extremely low churn rate of 19%.

These findings are consistent with a similar research done by MixRank, a company dedicated to analyzing data in the technology field to help marketers.

Apptopia gives developers a behind the scenes view of any app. Developers can look “under the hood” of any app to see what SDKs they’re using. Given this technology, Apptopia can pull interesting high level data on the industry. TechCrunch recently published their findings, which identified that AppsFlyer is the most widely used analytics SDK following Flurry.

“We are proud that our work has been recognized by three independent research companies. This is an amazing and important undertaking by them all and their data projects market validation of our work. AppsFlyer continues to make strides to provide top-notch advertising analytics and customer service to our clients. We will continue to work to create new features to benefit mobile app marketers,” said Oren Kaniel, AppsFlyer’s CEO and Co-Founder.

About Florence Broder

Florence is originally from the "Big Apple" and recently joined the AppsFlyer team. She loves all things social and content-related and is thrilled that she can now work in the mobile analytics field, especially after her initial exposure to the mobile space at Conduit.