Creators of BetterMe App

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BetterMe started off as an alarm clock and now it’s turned into a productivity app using public humiliation as a motivator to get us places on time and to help achieve our goals.

So you may be wondering what next. First we would like to expand our social media options. We will be integrating Twitter and Google+. Along with this, we would like to allow the user to create a group based on their contact list, and then to use SMS to alert those contacts in the group.

We have been thinking about the use of public humiliation as a means for motivation and we feel that we are missing the exact opposite which could be considered to be a bit more effective. We want to create automatic messages for successful outcomes. That’s right; we want to use positive reinforcement too. I message posted to cheer you on after consecutive achievements in goals, non-snoozes, or appointments.

When we have the tools to track usage per user, this will also mean we can provide graphical reports too. We feel productivity junkies are obsessed with metrics and so wouldn’t it be great to track wake up times, successive days gone without being late, goals met versus missed? We think so.

Some new features we have in mind include habit building with daily, weekly, monthly, yearly reminders. We also want to help users create mission statements. This can be done by parsing roles, and asking the user “how” and “what” they will do to achieve their ideal vision for each role.

We have all heard these sayings in our youth “Never say never”, “No such thing as can’t”, or “There is nothing you cannot achieve as long as you put your mind to it,” and we understood their meanings just fine. Yet we were we riddled with limiting beliefs. The notion that we can’t have certain things, that we don’t deserve certain things; that we are not beautiful enough, smart enough, tall enough, strong enough, etc.

We are told we have right or left brains, and we buy into this. We are told that people are born with genius or natural talent. We believe certain people are lucky. They have had certain advantages that we never had.

Are these not the excuses for those who do not want to work for what they want?

How much of our lives can we control? Can we control the things that annoy us or frustrate us? Can we break bad habits and learn new ones? If we are slobs can we turn into highly organized people? If we are night owls can we switch our lifestyle to become a morning person?

The answer is yes, and the only way you will know this is to prove it to yourself. The next question is how bad do you want it? If you ask us there are unlimited creative solutions to any problem. Have you overcome a limiting belief?

Time, energy, and care are a finite resource. There is a set amount, and it’s up to us to figure out how to divvy it up. Therefore it’s really important to understand how we are naturally divvying up our time, energy, and care throughout a typical day, a year, a decade or lifetime. The best way to take charge is to really assess what it is that we truly care about because more often than not, our actions do not coincide with what we believe we care about.

Here are some things we would normally consider as the most important things in our lives:

Family

Spirituality

Work

School

Community

Friends

Fitness

Charities

Nation

Ideological Causes

Hobbies

The Arts

Relaxing

Travel

People

Seeking pleasurable experiences

As we can see, this is a long list and it’s safe to assume that we cannot spend equally significant time, energy, and care for each area of our lives.

A healthy exercise is to write out a personalized list which is ranked by importance. A simple list like this can be the backbone of every decision we make in life. It will help us prioritize our time for the future, and it will help us recognize situations where are doing things that contradict the order of importance.

The beautiful thing here is that there are no right lists. People are free to put importance on any facet of their lives. The importance lies in aligning our list with our actions. This next part is even more beautiful. If there are any inconsistencies, then all we have to do is either rearrange our list or change our actions.

The key in all this is to avoid contradictions. We have heard many people say how they may sabotage their own happiness. It happens when our lists are not aligned with our actions.

Making decisions with certainty allows for us to live without regrets, and the easiest way to reach this is to assess the things that are truly important to us. So when we hear things like, “Be true to yourself” or “Walk the talk”, both these phrases are talking about the same thing: living life without hypocrisy. And both these things

We all think about our past, present and future constantly. We “live” in the present in our more hedonistic moments, we live in the future when we are studying diligently for a college exam, and we live in the past when we think about impactful moments in our lives. Sometimes past events are so powerful they dictate our present and interfere with our future. As if they are open wounds which may be prodded with the littlest prick.

No Regrets

We must all remember that we can’t change the past. The past has happened and it has marked itself on our life. We lived it and it is now a part of us whether we like it or not. Once this is realized we can do everything in our power to convince ourselves to cope with any pain that exists. We must convince ourselves that we live with no regrets. Let’s figure out how.

Fickle Memory

You can’t change the past, but we can alter the way we remember it. We already do this subconsciously. When we think about the good ole days we tend to pick out and think about the times we enjoyed and completely blank out the negative moments. After a break up, depending on the circumstances, we tend to remember only the good or the bad moments.

Empowering

If we are already doing it subconsciously, well let’s practice doing it consciously. We must become PR professionals and political spin artists. These professionals are good at exactly one thing and that is to find the positive from any story imaginable. No matter how bad the story people can find something positive. For example, many tragic experiences can also be a tremendous growing and maturing experiences. If we subconsciously can avoid the negative effects of an experience by focusing on the “good ole times” then we can consciously do the same thing with any memory. Latch on to the positive, spin with extreme focus and let it become empowering.

Forgiving Ourselves

All this is moot if we can’t forgive ourselves. In business it was once believe that self confidence was the most important characteristic for success, but it is not. It is the ability to forgive ourselves. With every failure there is the shame and pain of past experiences, and only when we can forgive ourselves and understand that perfection does not exist, it ‘s then that we can shape our recollection and embrace the learning experience of every bad memory.

Today is the official launch of BetterMe Version 2. This includes feature updates and an Android version. Update or download the app, and rate us too. Please help us get the word out by sharing this post!

BetterMe is an app for people who will try anything to better themselves. The app uses public humiliation to help keep your appointments, to achieve your goals, and to jump out of bed in the mornings.

Features include an alarm clock, goal tracking, and GPS check-ins system to keep your recurring appointments. If you fail, each of these features will humiliate you by posting a message on your Facebook wall.

GPS Check-ins: First input the address and time of your gym, class, or work schedule. Then the app will use GPS to check if you arrived at your destination on time. If not, then you will be shamed on Facebook!

Goals: Goals are announced on Facebook. It asks your friends to hold you accountable. The app will later ask if you have achieved your goal and if not then you will be shamed on Facebook.

Alarm: Snooze this alarm clock and receiving a shaming immediately.

Android

iPhone

What an adventure. Such a simple concept yet so much attention! It’s been a little over 100 days, and so we thought it would be fun to go over some usage statistics along with some of our different marketing efforts. Let’s start off with the statistics!

Downloads

According to iTunes Connect, we’ve had 3,200 downloads and we’re on pace to reach 10,000 in a years time. BetterMe has some international fanfare. Check out the breakdown of users per country:

Mexico

480

Brazil

29

Canada

309

Ukraine

29

Japan

166

Colombia

26

Russia

165

Morocco

19

France

159

Turkey

16

Armenia

147

Algeria

16

Australia

139

Peru

15

United Kingdom

127

Chile

14

Spain

71

Qatar

14

China

62

Israel

13

Taiwan

56

United Arab Emirates

10

Germany

52

Tunisia

8

Venezuela

41

South Africa

8

Jordan

36

New Zealand

6

Looks like 2nd most users come from Mexico while 3rd and 4th are in Japan and Russia.

Surprisingly the most downloaded day does not correlate with the day we had the most traffic to our site. This occurred on April 30th with about 200 visits. Peculiarly we only had 22 downloads that day which is below our average. The majority of the traffic came from Facebook. Again peculiar because this was well above the average and yet we cannot figure out why. Below you can see our Facebook Insights for that day:

As you can see above we posted a link to our blog post on our Facebook page that day. You will also notice in our next graph that we didn’t have a extraordinary day creating Facebook posts through our app.

Facebook Status Updates

Our next statistic is our favorite. This one comes from Facebook and it tells us how many status updates our app has created for users:

On March 16th we had the most status updates created in one day at 37. That means we had 37 separate snoozers that day!

Marketing

Facebook advertising

Facebook has been a great source of on demand downloads. From our analysis the cost per download is around $0.50. I think it helped that our app has a novelty feel and beyond that it was easy writing a catchy ad:

The ad was marketed for those on the iOS and strictly from the phone. We did not filter the adds with any other demographics at first, but towards the end we were interested seeing the impact of marketing towards teenagers (inconclusive due to budgeting issues).

We haven’t experimented with maxing out budgets, but it’s good to know that downloads are available if we choose to increase our marketing budget.

Google Advertising

We tried advertising with Google Adwords, but we realized it cost a bit more than Facebook. We focused our campaign to strictly the iOS platform. Here are some of the statistics:

During that time period, we had an average of 37 downloads per day. Our average without advertising at the time period was roughly around 20 downloads per day. So at $20.00 a day, Google Adwords was costing us $1.00 per download.

Fiverr.com

We tried fiverr.com to see what kind of impact social media would have. There are many promoters on fiverr.com, and after sifting through and weeding out the ones that looked like spammers we went with 2 individuals who would Tweet, blog, and post on Facebook a blurb about our app. Each cost $5 dollars and so we sat back and watched. We had about 151 downloads on that day. I don’t know if all can be attributed to the two fiverr promoters, but they must have had an impact. Here is one of the blog posts:

Organic

Our goal is to not to buy a user base. We believe that the app is inherently social and through organic marketing efforts we can grow quite large. Along with this, we believe in slow and steady effort focusing on the future of our brand. We have just begun blogging. Over the past two months we have already seen an increase in organic traffic to our site (too soon to impact app downloads).

We have been on Twitter and Facebook from day one. Our goal is to connect with individuals on a personal level over the social airwaves rather than posting into the void. We have generated deep relations with a small group of fans and we will continue to nurture this fact. One by one we will continue to push for connections as if it’s a grass roots social media campaign.

Conclusion

It’s been a wonderful learning experience. There are some things we would have done differently from day one. For instance, we should have been collecting emails from the app. Our email list is very small, and this means we have no way of updating our customers! This has already been fixed with version 2.

Also we would have started promoting and blogging even before the app was made. We spent 3 months building the app without ever telling the world about it. There is no need for this and it’s really important to generate some buzz before launching.

We are excited about the next 100 days and hopefully we can write one of these again with larger figures. Wish us luck!

Our brains are not wired for prolonged focus on long term goals. The concept of delayed gratification is one of the toughest things to exercise or practice. We need instant satisfaction and when something doesn’t provide instant satisfaction then the task falls down our to-do lists.

Here are two techniques we like to use when we are stuck not doing the important things that we know we need to be doing.

30 Minutes a Day

Tell yourself you will work on the large task for only 30 minutes a day. This isn’t so intimidating. The great thing about the 30 minutes a day concept is that before you know it the task get’s done. It’s like slowly chipping away at this enormous task without having to stress about the weight of the entire project.

Another wonderful side effect is that once you get started on the task, you may fall into the zone and continue working past the 30 minute marker. Usually when this happens, you were intensely focused and not really feeling the time flying. This is when you get your best work done!

Rearrange Your To-do List

This one is a cool mental hack. So you know you have to get that annoyingly important thing done, but you just can’t get yourself to do it. You start fidgeting with other tasks, and you get easier ones done and out of the way. Think about this phenomenon for a moment. You somehow got through your 2nd to nth to-do on your to-do list, and your sole motivation was that you didn’t want to get started on the most important thing.

What does this mean? Next time you are annoyed, and having trouble starting on that really important task, think about another even more annoyingly important task and write that as your number one task.

Procrastination sucks, but we all deal with it. Sometimes you just can’t do anything about it and the nearing deadline is the only way to buckle down and to get it done. On other days we have all the motivation in the world to do what it takes. Ride the good with the bad and really in the end, it’s best not to be to hard on yourself. Just keep at it!

A lot of people believe that we must be born with a certain level of genius to become a master a skill. Like Mozart, Tiger Woods, or Mark Zuckerburg, we envision a child obsessing over a subject and later dominating everyone else in the field. Is this entirely the case?

Dr. K. Anders Ericsson, Professor of Psychology at Florida State University believed otherwise. His studies, made popular by Malcolm Gladwell’s book Outliers: The Story of Success, have shown that it takes roughly 10,000 hours of practice to become a master of a subject. Instead of being born a genius, the Mozarts and Tiger Woods just reached their 10,000 hour mark at a younger age.

10,000 hours equates to about 3.5 years at 8 hours a day. If we were to spend only an hour a day it would take roughly 30 years to accumulate the 10,000 hours. It’s like 4 years at a university or the first 4 years at a job. Theoretically we should be pros by the end for both, though this is not always the case, especially when our focus is not entirely there.

Dan McLaughlin is someone who read about this and decided to take the challenge. He quit his job and decided to become a master at golf. He is currently at the 5,000 hour mark, and still at it. He blogs about his journey at thedanplan.com. There he provides statistical analysis of his game along with his personal struggles and achievements. We definitely hope he becomes a professional by the end of it!

All of us idolize our heroes and mentors as though they are god like in their skill, when in reality they had the patience and perseverance to spend a lot of time and energy doing the things they love. So if we truly want something bad enough, there should be no excuse to find the time to make our dreams come a reality. It may take 30 years, but the possibility is there.

It’s official, we will be launching the Android version of BetterMe on May 19th. That is 12 days from now! More impressively the Android version will include 2 new features:

GPS Check-ins: First input your gym, class, or work schedule (address and time). Then the app will use GPS to check if you arrived at your destination on time. If not, then you will be shamed on Facebook!

Goals: Goals are announced on Facebook. It asks your friends to hold you accountable. The app will later ask if you have achieved your goal and if not then you will be shamed on Facebook.

Stay tuned for further announcements. Also don’t forget to like us on Facebook and to follow us on Twitter here: betteremapp.co