Every day in some parts of the world, consumers have to face a key decision point. “Should I go for the red shoes or the blue ones? Wait for next year’s model, or go for that new car next week?” In many developing nations, consumers often have to deal with this decision too: “Which anti-malarial will cure (and not kill) my toddler?”...

See more here and catch our mention on helping solve the pharmaceutical cargo theft and diversion problem here.