Forte Forte Forte

All proceeds of your purchase will be donated to the NHS and the Protezione Civile Italiana 🌈

Raffaella Carrà has been an icon and hero of ours since childhood - a constant source of joy, She was the key inspiration behind our SS20 collection. For decades, Carrà has lifted the spirits of the Italian nation and her legacy has travelled further; her global hit “Forte Forte Forte” directly translates to “Strength, Strength, Strength”! We so greatly admire the incredible strength evidently present in all the doctors, nurses and hospital staff working through this difficult time. Given our British/ Italian heritage, we have chosen to donate 100% of the profits of this T-shirt to both the NHS and the Protezione Civile Italiana.

We hope that our "Forte" T-shirt can bring a little joy in dark times and shine a light on all the heroes out there. In the words of Raffaella and a message to all key workers worldwide: Ti amo Forte Forte Forte.