There are roughly 27 million people in slavery today. Most of these people are women and children. Many are forced into hard labor or prostitution against their will.

Modern day slavery is more prominent and more of an issue than any other period of slavery in recorded history.

There is slavery in the United States, Canada, Europe, Asia, and nearly every country across the globe. The U.S. State Department estimates some 800,000 people are trafficked worldwide each year. More than 17,000 of those people end up in the U.S.

Children are "Not For Sale"

Idea & Objectives:

“United to fight the global slave trade of over 27 million people”…

Not For Sale Poster

Not For Sale is a campaign of students, artists, entrepreneurs, people of faith, athletes, law enforcement officers, politicians, social workers, skilled professionals, and all justice seekers united to fight the global slave trade and end human trafficking.

The campaign’s mission is to bring enough awareness about human trafficking to end modern day slavery in our lifetime. Furthermore, it aims to recruit, educate, and mobilize an international grassroots social movement that effectively combats human trafficking and slavery through “Smart Activism”. It deploys innovative solutions for every individual to re-abolish slavery — in their own backyards and across the globe.

Not For Sale believes that everyone has a skill to contribute that can free an individual living in bondage, and together we can stop human trafficking and end slavery in our lifetime.

Buzz Generated:

+13,472active fans of the campaign’s Facebook fan page. It is very important to mention at this point the great efforts that are being marketed and promoted through Facebook such as certain cause related offline events that have the ability to raise funds and awareness simultaneously.

Opinion & Lessons Learned:

In my humble opinion, I think everyone who is anyone should be part of this campaign and should support it in any way possible! The issue that this campaign is trying to spread is both serious and spread worldwide and has no political agenda behind it.

So, what can we learn from this campaign?

Combining online and offline activities could greatly help in achieving the campaign’s objectives and even in raising money to support the campaign.

Campaigns which target millions of people should utilize more social media channels to capture the attention of those people.

Capturing audience attention is never enough; you should be able to obtain their loyalty and show them that they are part of something real and tangible.

Using facts and figures to support your campaign plays a very crucial role in helping people understand the gravity of the issue being campaigned.

Finally, I wonder: Have you been exposed to or involved in the issue of slavery before? Have you heard about this campaign? And do you support its mission?

About the author:

ThoughtPick's Web marketing consultant, content writer and copy-editor. Born into a well-rounded and educated family igniting her interest in reading, writing and research. Graduated from the Lebanese American University with a bachelor's degree, with honors, in Marketing followed by an MBA. Currently an active writer, poet and blogger. ∼ Beirut

Comments and Reactions

One response to “Not For Sale Campaign — Learn Social Media By Example”

With so many venues and campaigns to pour your empathy in on social media this one sadly falls flat on its face and mainly because there is absolutely nothing catchy about it. That's sad especially since its for such a noble cause

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