I was on vacation to the US last week, and a few technology-related things stood out to me. One, the in-flight entertainment things aboard international Delta flights are absolutely terrible. Worst software I've ever used, and many of them were plain broken. iPads/Android tablets please, Delta. Second, there were more employees than customers in the Las Vegas Apple Store. Since there were a reasonable amount of customers, there were even more employees. It looked ridiculous. Are they all like that? Three, using a Windows Phone 8 device to mooch off an Apple Store's wifi is strangely satisfying. Four, there are a lot of technology commercials on US TV, and they are all corny as hell. Two iPads playing piano? Children holding a PowerPoint presentation to convince their parents to switch mobile plans? Seriously? Is this what this industry has come to? Five, it's pretty clear iPads and iPhones are way, way, way more popular in the US than in The Netherlands. You see them everywhere, and people display them so openly. It was jarring. In The Netherlands, I always feel as if people are ashamed to take devices out of their pockets in the first place. No wonder US-based writers like Gruber and Arment think Apple dominates everything - if you rarely leave the US, it seems as if they do! Six, and this is not technology related at all but I want to get it off my chest because us Europeans could learn a thing or two from it: Americans are the nicest people I've ever had the pleasure of dealing with. I knew this from my existing American friends and from my previous trip to the US (Texas, ten years ago), but it bears repeating. Open, interested, kind, helpful, considerate, and nice. Not exactly qualities I'd ascribe to most of my fellow countrymen. Alright, as you were!

I think that the huge number of employees in the Apple store is mostly due to the fact that Thom was in the Apple store during Thanksgiving weekend, where they were all geared up for huge crowds. The fact that the crowds hasn't actually materialized at that time doesn't necessarily indicate that the Apple store or US retail stores in general are always overstaffed.

That being said, Apple overstaffs its stores because that's part of their retail brand identity, and its high margins make it possible. And that's not just because Apple products are high margin (they are) but also any store that's selling its own products and therefore doesn't have the overhead of an intermediary distributor is going to have higher margins.

Wal-mart has very low margins, so there are many fewer employees per customer.