Hermes x Universal Geneve Framed Watch Ad

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Did you know this ever existed? Did you know that, at one point in the history of luxury, Universal Geneve retailed their watches at Hermes boutiques? Yes, yes they did, and we’ve been lucky enough to find an original 1939 advertisement for this collaboration. Notive the Universal Geneve Compax featured, it’s stamped Hermes and strapped on their signature Barenia calf strap. No, the odds are that the vast majority of us will not only never own, but never even hold one of these elusive watches. But that doesn’t mean we cant dream about them.