EA: Third Party Content Coming 'Very Soon'

Speaking at a UBS conference in London yesterday, EA's CFO Eric Brown confirmed that third-party material will be coming to the digital distribution platform 'very soon'.

'Initially, Origin is set up to deliver EA games,' said Brown, 'but very soon, we'll be delivering third-party content to Origin.'

EA plan to achieve wider partnerships through a number of means. Brown suggested that the company plan to 'leverage our backend infrastructure -- the 130 million-plus registered users that we have, the multitude of digital payment methods, et cetera' to attract new partners.

Brown also gave an indication of the client install base: 'We're fairly excited about Origin,'he added. 'We have about 4 million installs of the client, we expect that number to climb substantially as we enter this ... holiday season.'[Gamasutra]