How Phillipjbraun started their logo design journey

Company name

Overview

We are a capital fund management team working out of the San Francisco and Los Angeles areas, specializing in internet technology and entertainment.

Tell us a bit about who you are and the people you reach

Investors, business professionals, young professionals,

Requirements

We need a logo design that looks professional and classy but also interesting and provocative.

It should in someway incorporate an image of a "chimera," which is a mythical animal composed of a lion, a goat, and a serpent/dragon, cf. the Chimaera of Arezzo for an example of a physical sculpture of this mythical animal.

It doesn't have to be an exact depiction of a chimera, but some display that connects our brand name to this imaginative creature would be helpful.

The logo design would have to be distinct enough to shrink and apply to a business card and also to our company website.

The design should look powerful, bold, and intriguing, but not cartoon like or comic book like.

It has to appear professional and streamlined. It should not be too fancy or ornate; we don't want to look like a graphics design firm. Simple, elegant, professional but with an edge and with a captivating design.