Rugby World Cup 2015

The Challenge

To help World Rugby develop and implement its global communications strategy in the lead up to and during Rugby World Cup 2015.

The Outcome

Following a thrilling tournament, Rugby World Cup 2015 has been confirmed as the best-attended, most-viewed, most socially engaged, most competitive and most commercially successful Rugby World Cup to date.

VERO’s Role

Strategic counsel and advice to World Rugby leaders on key issues and general communications strategy

Helped develop key messages and overarching narrative

Media trained key spokespeople

Produced a comprehensive briefing pack for World Rugby directors

Created a detailed crisis communications manual and scenarios document to ensure World Rugby leadership were prepared for every eventuality

Drafted major speeches & presentations delivered by leadership

Prepared materials for international press conferences ahead of and during tournament

Supported on the drafting of press releases and announcements

Provided 24/7 campaign press office function

Managed all media operations for World Rugby Awards, featuring leading teams and players

Our enviable track record working at the highest level in the sports industry means VERO’s consultants are often sat at the ‘top table’ with the world’s key decision makers and influencers