why do your customers engage?

Every person has motivations that drive their day-to-day behavior. MotiveMetrics is a motivation analysis application that reveals why people engage and how best to move them towards whatever you are selling.

WHY DATA. TRAIT DATA. BETTER DATA.

MotiveMetrics utilizes over 60 years of psychology research and machine learning to capture trait data, a new type of quantitative data that reveals the motivations of any audience.

Actionable insight to trigger behavior

Drive the engagement that leads to sales by aligning your marketing strategy with motivations. MotiveMetrics provides words, phrases and images that are proven to trigger desired behavior in customers, based on motivations.