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What is Topical Research in SEO?

Heard that Topical Research is very helpful to get good outreach in search engines. How some posts are getting high traction online? We call it buzzsumo also. Content creation plays vital role in topical research, where we need highly buzzing and viral content. What are the most influential tips to improve topical research skills in SEO?

Topical SEO is the strategy of trying to rank websites optimised for topics. Instead of optimising for keywords you start to build a huge network of niche relevant topic related articles. These are generally supporting articles internal linking to your money pages which are in turn targeting the money key-phrases.

The idea behind topical optimization is to take advantage of Hummingbird improvement. Search engine optimization strategies can now focus on topics rather than keywords. If your current strategy has begun including long tail keywords, you have the right idea. In fact, the majority of pageviews are the result of researching long tail keywords than short and simplistic keyword phrases. In other words, what a potential customer is actually looking for.