Daniel Faggella is the founder and CEO at Emerj. Called upon by the United Nations, World Bank, INTERPOL, and many global enterprises, Daniel is a sought-after expert on the competitive strategy implications of AI for business and government leaders.

In this episode, I interview Douglas Burdett, the founder of Artillery Marketing. Douglas discusses the importance of “zeroing in” on buyer persona, along with the nuances and key differences of marketing B2B versus B2C.

We talk about defining your customer, targeted content development and how to leverage highly targeted content to draw new customers/prospects.

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So your startup has its business plan in place, your staff is firing on all cylinders, and your product is ready to revolutionize the market. Pop quiz. How many other businesses did you interact with before your product was ready for the consumer?

One of the main differences between business-to-business and business-to-consumer marketing is that the former is more complicated. B2B marketing generally has a longer sales cycle, there is usually a larger number of people involved in the sales process and, according to Douglas Burdett, founder of Artillery Marketing Communications, B2B marketing is more emotional than rational.

In this episode, I interview Arthur M. Hughes, Founder of The Database Marketing Institute and author of Strategic Database Marketing. In this interview - Arthur talks about his groundbreaking strategies for intelligent email marketing.

There's a lot of flashy terms around startup marketing these days. From "growth hacking" to "scalable marketing," the name might change but the idea remains the same: To drum up more business. Arthur M. Hughes has been drumming up business for decades with some of the world's largest and most respected companies. From IBM to Nestle', Arthur's helped set up databases for companies with massive market share, and he's helped them market "at scale."

One of the main differences between business-to-business and business-to-consumer marketing is that the former is more complicated. B2B marketing generally has a longer sales cycle, there is usually a larger number of people involved in the sales process and, according to Douglas Burdett, founder of Artillery Marketing Communications, B2B marketing is more emotional than rational.

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