Though his real name hasn't been released - he's got a normal day job he doesn't want to jeopardise - he's going by the pseudonym 'Miky the Streaker'.

Miky is affiliated with German men's fashion and football blog Dandy Diary (which also happens to be the most-sued blog in the world), reports
Fashionista
,
who spoke to his colleague, writer Jakob Haupt and uncovered the following information.

Apparently there was no real motivation behind the gesture; the guys behind the blog simply wanted to bring the age-old tradition of streakers at football matches into the fashion world, and Dolce & Gabbana, who were among the first brands to seat bloggers on the front row of their shows, provided the perfect platform.

"The fact that Milan was the location for the Dolce & Gabbana show while also being a city with football-crazy people in a football-crazy country is very fortunate," says Haupt. "Our gratitude can probably only go to the football god." Coincidentally, footballer Lionel Messi just happened to be sitting front row.

Miky managed to blag his way into the show, which was showcasing Dolce & Gabbana's spring/summer 2014 collection for men, by using the name of a fashion editor who he knew was due to attend. The blog's cameraman, who caught all the action on video, bought a ticket from an attendee waiting outside the show (who knew there was a black market for show tickets?).

Miky the streaker in action

Once inside, Miky - sporting some KangaROOs trainers, a blue Mac and Tom Ford sunglasses - waited until the shows finale to whip off his coat and run up and down the catwalk, arms (and other things) flailing.

Though he was promptly escorted away by security guards, leaving Dolce & Gabbana to take their bow, Miky was released shortly after giving the police (who thought it was very funny) all of his details. Stefano Gabbana later tweeted a picture of the incident in good humour.

Rumour now has it that Dolce & Gabbana may be planning to invite Miky to their next show. You can watch Miky's streak, complete with German football-style commentary which gives Suzy Menkes a mention, above.