China golden week travel insights 2018; decline in flights & expenses

Chinese went on 726 million domestic person-trips and 7 million outbound trips in the Golden Week holiday of 2018 (1-7 Oct). They altogether spent 650 billion yuan (US$93.65 bn) on traveling. Both the average daily sales of retail, food & beverage, and the domestic person-trips dropped.

Travelers spent less on outbound travels. Only 19% of outbound travelers were younger than 30 years old. 74.35% of outbound travelers from first-tier cities. The international flights dropped by 5% ye...