Native advertising is fast becoming a powerful mobile marketing strategy, as traditional display and banner ads become less and less effective.

Industry experts expect the full explosion of native mobile advertising in 2017 as most surveys showed that marketers have been pointing towards this direction. In the US only, the native explosion is expected to reach $19.5 billion.

REACHING OUT TO NEW AUDIENCES is always a part of every marketer’s top list. That’s why searching for lookalike audiences and targeting them should be included in your advertising arsenal.

Lookalike audiences are prospective customers who share a set of similar traits with your existing customers, thus the term “lookalike”. Comparable qualities such as age, income levels and interests, increase the probability that your new lookalike audiences will be interested in your product.

When running campaigns on Pocketmath, Campaign Managers often use ad macros to collect insightful data and information on target audiences.

Also called tokens, ad macros are instrumental in managing and optimizing a campaign’s KPI when used together with third party tracking services such as Adjust, Adways, Appsflyer, Apsalar, Kochava, and Tune. Pocketmath bidders can track, identify, and replace ads with actual audience information in real-time.

With stakes this high, ad fraud perpetrators are showing no signs of stopping anytime soon. During the first quarter of this year alone, Pixalate’s Quarterly Global Ad Fraud Benchmarks series has reported a 36% spike in mobile in-app ad fraud rate.

Ad fraud increases the reputation risks of both publishers and advertisers.