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It’s worth noting that Netflix had already moved the majority of its systems to Amazon Web Services prior to 2015, but today marks the completion of that transition.

It’s a journey that originally began in August 2008, sparked by a crisis at Netflix HQ:

“We experienced a major database corruption and for three days could not ship DVDs to our members,” explains Izraeilevsky. “That is when we realised that we had to move away from vertically scaled single points of failure…towards highly reliable…systems in the cloud.”

He adds: “We chose Amazon Web Services as our cloud provided because it provided us with the greatest scale and the broadest set of services and features.”

At the end of 2015, Netflix had an impressive 75 million subscribers globally, up on 24 million in the fourth quarter of 2011. By comparison, Amazon Video had 65.2 million viewers at the tail end of last year.