Scan it Baby! How and Why Tags Are Revolutionizing Digital Marketing

Author: Aprimo

Posted Date:

Summary:"Scan it!". You hear and see consumers doing this everywhere. The airport. Grocery stores. Newspapers, Direct Mail, and Retail stores -- you can't escape it. According to Microsoft, 3 Billion Tags have been printed in the past 6 months. By the end of the year there will be more tags on Earth than people.
Marketers are printing tags by the billions to create that richer experience, to better connect with customers, to personalize the offline browsing experience and to build loyalty and connections with relevant content at the tap of an App.
Find out why Billions of tags have been printed, how a single magazine issue generated 450,000 scans and how adoption by marketers and consumers is changing our understanding of the path to purchase.

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