Menu

Tag Archives: marketing claims

Monday, September 26, 2011

Foodfacts.com understands that many consumers may often be fooled by certain terms, symbols, or words present on food packaging. This article should help to clarify any confusion regarding your foods and how the impact your health!

1. Flavored
Both natural and artificial flavors are actually made in laboratories. But natural flavorings are isolated from a natural source, whereas artificial flavorings are not. However, natural flavors are not necessarily healthier than artificial. According to Scientific American, the natural flavor of coconut is not from an actual coconut, as one might expect, but from the bark of a tree in Malaysia. The process of extracting the bark kills the tree and drives up the price of the product when an artificial flavoring could be made more cheaply and more safely in a laboratory. That natural strawberry flavor you love? It could be made from a “natural” bacterial protein. Mmmm!

2. Drink and cocktail
The FDA requires that the amount of juice be labeled on a package when it claims to contain juice. The words drink and cocktail should have you checking the label for percentages and hidden sugars. But beware: even a product labeled 100 percent juice could be a mixture of cheaper juices, like apple juice and white grape juice.

3. Pure
100 percent pure products such as orange juice can be doctored with flavor packs for aroma and taste similar to those used by perfume companies. By now we all know about the use of flavor packs added back to fresh-squeezed orange juice like Tropicana and Minute Maid.

4. Nectar
The word nectar sounds Garden of Eden pure, but according to the FDA it’s just a fancy name for “not completely juice.” The FDA writes: “The term ‘nectar’ is generally accepted as the common or usual name in the U.S. and in international trade for a diluted juice beverage that contains fruit juice or puree, water, and may contain sweeteners.” The ingredient list of Kern’s, a popular brand of peach nectar, contains high fructose corn syrup before peach puree.5. Spread
Anything that uses the word spread, is not 100 percent derived from its main ingredient. Skippy Reduced Fat peanut butter is a spread because it contains ingredients that make it different than traditional peanut butter. When something is called a spread, look at the ingredients to see if there is anything in there you don’t want.6. Good source of fiber
If it doesn’t look like fiber, it may not function like fiber. Products that are pumped full of polydextrose and inulin are not proven to have the same benefits of fruits, vegetables, and beans, foods naturally high in fiber. For true fiber-based benefit add some fruit to your yogurt.

7. Cholesterol free
Any product that is not derived from an animal source is cholesterol free. Companies add this to packaging to create the illusion of health. The product is not necessarily unhealthy, but you should see if there is something they are trying to distract you from–e.g., corn syrup or partially hydrogenated oils.

8. Fat free
PAM cooking spray and I Can’t Believe It’s Not Butter spray are fat free if used in the super miniscule and near impossible serving sizes recommended. PAM must be sprayed for ¼ of a second and the small I Can’t Believe It’s Not Butter spray bottle contains over 1,000 servings! Even then it’s not fat free it’s just below the amount that the FDA requires to be identified on labels.

9. Sugar free
This designation means free of sucrose not other sugar alcohols that carry calories from carbohydrates but are not technically sugar. Sugar alcohols are not calorie free. They contain 1.5-3 calories per gram versus 4 calories per gram for sugar. Also, certain sugar alcohols can cause digestion issues.10. Trademarks
Dannon yogurt is the only company allowed to use the bacteria in yogurt called bifidus regularis because the company created its own strain of a common yogurt bacterial strain and trademarked the name. Lactobacillus acidophilus thrives in all yogurts with active cultures. Although Activa is promoted as assisting in digestion and elimination, all yogurts, and some cheeses, with this bacteria will do the same thing.

11. Health claims
Could a probiotic straw give immunity protection to a child? Are Cheerios a substitute for cholesterol-lowering drugs? The FDA doesn’t think so. Foods are not authorized to treat diseases. Be suspicious of any food label that claims to be the next wonder drug.