Locally, conservative-talk icon Rush Limbaugh's show has lost 43 percent of its audience among 25- to 54-year-olds in the past year. Sean Hannity's show is down a whopping 63 percent. The shift is serious enough that "we're weighing where these shows fit for us in the future," according to Todd Fisher, general manager at KSTP (1500 AM), which carries both syndicated programs.