The targeted parameters:

Reaching the stratosphere Shooting in 360 VRRecording speed, altitude and temperaturesEducational work with WWF to protect our atmosphere

The challenges

Seamless splicing of 360 degree clipsFinding a 360 camera that could resist to -60 Degrees CelsiusLaunching the balloon in a time and place that would allow for their safe recovery Recovering all parts of the balloons in order to be sustainable

The timeline

4 months of research and study2 months of design and building1 month of test and practice

with your mouse, your finger or a VR headset to experience full immersion

Established in 1892, Ayam Brand™ is easily recognized by its rooster or ‘Ayam’ logo. It is one of the oldest continuously utilised consumer brands in Asia, available in more than 30 countries, worldwide.

Innovation also keeps Ayam Brand up to date, and fresh, delighting new generations of fans. It also has on-going efforts to provide healthier options with reduced sugar, fat and sodium content via its ‘Lite’ range, a growing organic selection, variants that suit a plethora of tastes from mild to super spicy, whilste innovating in terms of packaging.

Ayam Brand CEO with the Officer from the Ministry of Education at WWF's Masterclass - Kahang, Malaysia

ONLY ONE PLANET

We have only one planet and only one atmosphere. While Earth is 12,742 km in diameter, the layer of breathable air is only within an average of 13 km altitude.The balloon race is an opportunity to demonstrate how close we are to space and how thin our air reserve actually is.It is therefore everybody's duty to protect our only layer of air!

ayam brand™ commitment

A long-term Partner of WWF, Ayam Brand is a founding member of SASPO, an organisation that promotes sustainable palm oil in order to fight haze, deforestation and to protect wildlife habitat.

educating the young

Taking advantage of the balloon race, WWF gave a masterclass on sustainability to the children of the school from where the balloons were launched.Ayam Brand has also produced educational copyright free videos based on the Race To Space that schools can use in their sustainability classes.