This is a discussion on SCOOP : Ford Figo's pricing *leaked*. EDIT : Officially announced (Page 18 onward). within The Indian Car Scene, part of the BHP India category; very impressive priceing, if the leaked prices are true. I am sure Ford will be able to entice many first ...

very impressive priceing, if the leaked prices are true. I am sure Ford will be able to entice many first time car buyers with the package.
30 K difference between 1.4 SXI and 1.4 Titanium - that is killer VFM

5.45 Lakhs for titanium variant is definetly a steal for 1.4 Duratorque engine!!
Should I wait for the comparison of VW Polo 1.2 CRDI? As looks wise I like Polo not the Figo, but as an overall package I think Figo is the one for me!!

5.45 Lakhs for titanium variant is definetly a steal for 1.4 Duratorque engine!!
Should I wait for the comparison of VW Polo 1.2 CRDI? As looks wise I like Polo not the Figo, but as an overall package I think Figo is the one for me!!

Polo is a premium hatch back.. if you can afford a polo.. you should wait.!

If the prices mentioned above are correct then Ford has an out and out winner. Figo spearheading the onslaught against the reigning champion Swift! Figo, together with launch of a diesel Beat and Polo would drive the final nails in the coffin of phenomenon called waitlist for Swift. Probably, then we will see electric ORVMs on Swift.

Sigh!! If wishes were horses ! Mate let me tell you one thing. Team-Bhp may have 60-70000 odd members but the majority 10-20 crore Mango people in our country who are looking to buy a new car ( I'm just assuming the figure) dont give a damn about the road handlings and dynamics of a car. They are more worried about the brand name and market value of the car.
I agree with you that Figo is an excellent proposition for a person looking to buy a small diesel hatchback but Ford has to create a buzz of some sorts highlighting its lower service costs and pocket friendliness rather than the car itself. This is the last oppurtunity for Ford to do something GM is doing in India i.e recreate brand awareness and market its new line of products through proactive dealerships.

Sigh!! If wishes were horses ! Mate let me tell you one thing. Team-Bhp may have 60-70000 odd members but the majority 10-20 crore Mango people in our country who are looking to buy a new car ( I'm just assuming the figure) dont give a damn about the road handlings and dynamics of a car. They are more worried about the brand name and market value of the car.
I agree with you that Figo is an excellent proposition for a person looking to buy a small diesel hatchback but Ford has to create a buzz of some sorts highlighting its lower service costs and pocket friendliness rather than the car itself. This is the last oppurtunity for Ford to do something GM is doing in India i.e recreate brand awareness and market its new line of products through proactive dealerships.

+1 to that and if i may add that of the 60-70K - a lot are Ford owners and/or lovers( driving enthusiasts) so surely more Ford support/buyers will be seen around here. The common man makes a buying choice as you said mostly on reliable brand and service network and maintenance costs. THOSE are where Ford needs to work on setting things right in the minds of buyers unless they would want only to cater to a limited audience. This is where Maruti and Hyundai have made inroads over the years and now we can see Chevy too make a super attempt with the Beat and its dealer network

THOSE are where Ford needs to work on setting things right in the minds of buyers unless they would want only to cater to a limited audience. This is where Maruti and Hyundai have made inroads over the years and now we can see Chevy too make a super attempt with the Beat and its dealer network

Even the limited audience who have got Ford may not be happy with the service network and quality of work along with high cost of spares.

Ford needs to look into these areas as well, if they want to make a SALE.

In addtion to SSP (Scheduled Service Plan), FORD has TMP (Total Maintaineance Plan) to cater to complete car care. Apart from that, owners can opt for 3rd/4th year extended warranty, in addition to the first 2 years of standard warranty.