Awards

Credits & Description

Meet the Borgia's, a powerful, immoral and scandalous family, symbol of the decadence of the Church in the 15th century, immortalised through the latest series produced by CANAL+. To promote the series, BETC brings out 4 prints where the flamboyant photographer David Lachapelle has succeeded in revealing the duality of the members of the BORGIA family: behind their angelic appearance, we discover that their innocent and beatified faces barely conceal the greatest vices.
Advertising Agency: BETC Euro RSCG, France
Title: Lucrezia
Client: CANAL+
Agency: BETC Euro RSCG, Paris
Country: France
Creative Director: David LaChapelle
Art Director: Viken Guzel
Copywriter: Charles Lefort