SWANICOCO is in town! Yes! Swanicoco, Korea’s hottest brand in 2018 is in town! The good news for Malaysians is, we need not fly all the way to Korea or tumpang (ask for favour of) our friends in Korea to get it for us! 50Gram, Malaysia’s first video bouquet, is the first company to launch and sell in Malaysia and they provide nationwide delivery!

ABOUT SWANICOCO

Swanicoco started off its business by creating naturally fermented soaps. In order to produce excellent natural soaps, Swanicoco carefully selects the best medicinal herbs, boil them, and then ferment them. At the moment, they are the top natural cosmetics company in the Republic of Korea.

Their corporate philosophy is simple ~ that only those obtained from nature, and not artificial chemical products, are the best. Hence, they prioritise on obtaining high-quality ingredients, engage in ceaseless bio development research to create a natural bio system, and relentlessly accept challenges.

Furthermore, they always keep a beginner’s mind to create products as though they are for own family members. They will continue to work hard to provide safe and healthy natural cosmetics for our skin.

SECRET BEAUTY [INGREDIENT: BIO-FERMENTATION]

It is very interesting to know that fermented cosmetics applies the same technology used for fermented foods. During the fermentation process, particles become smaller, thereby enhancing their absorption rate on the skin; and nutrients that hitherto did not exist, such as amino acids and antioxidants, are generated to treat damaged skin and prevent skin from aging. As they are natural components, they do not irritate the skin. Swanicoco uses grains, fruits, vegetables, and Korean medicinal herbs as ingredients for fermentation, and integrates biotechnology into eco-friendly natural components to help improve the skin. Moreover, instead of purified water, Swanicoco uses fermented extracts, which accounts for 80% of their cosmetics. They have thus completed a step further through their upgraded fermented cosmetics technology.

IS THIS WHAT YOU ARE LOOKING FOR?

Are you looking for a cosmetics brand that emphasises on natural ingredients? Perhaps this may be what you are looking for. Swanicoco does not use ingredients that are harmful to the skin such as dyes, artificial fragrances, chemical preservatives, steroids, alcohol, mineral oil, parabens, and benzophenones. Instead, they try their best to use only natural and fermented extracts, and have engaged in ceaseless research to make sure that natural components do not conflict one another when combined. They have thus obtained the optimal mixing method. Thanks to their efforts to create natural cosmetics that are safe, hypoallergenic, mild, and ideal for all skin types, they have succeeded at integrating biotechnology into eco-friendly natural ingredients for their cosmetics to have maximum skin-improving effect.

THE PRODUCT

Now, the moment you have been waiting for! I was given the opportunity to be one of the fortunate ones to try out Swanicoco’s LIMITED EDITION’S Show the Velvet Lipstick in Juliet Red!

CASING

It is also called the BLACK EDITION, which explains why the product is in a simple velvety black casing with the product’s name printed on it ~ SWANICOCO – SHOW THE VELVET LIPSTICK.

You need to twist in order to open the lipstick, hence you need not worry about staining your belongings because the case is pretty secured – so it is safe for travelling (and also to prevent wastage).

COLOUR

SHOW THE VELVET LIPSTICK comes in three (3) colours (Pink Blossom, Shine Orange and Juliet Red) and I received Juliet Red – bright and bold red with a hint of orange (the other two (2) colours will be coming soon) from 50Gram. When I saw the lipstick, I was pretty shocked to see such a bright shade. Initially I was worry that I cannot carry the shade well but hey, I think I look pretty fine 🙂

FEATURES

Swanicoco’s Show the Velvet Lipstick – Black Edition not only offers vivid colors, it also provides long-lasting moisturising and softening to lips through carnauba wax and natural oils!

The main ingredients of Swanicoco’s cosmetics are either extracted from Korean natural plants; patented ingredients from Europe, including France, which leads the global cosmetics ingredients market; or organically certified ingredients from the United States and Australia. Their products are created to be safe and to have great effects, with Epidermal Growth Factor (EGF), Fibroblast Growth Factor (FGF), and protein peptides.

PRICE

RM88.85 – for a product that is produced from natural ingredients and is a LIMITED EDITION, the price is okay.

VERDICT

The creamy lipstick glides easily; in order to achieve an everyday look, just dab it on the lips and smudge with fingertips for a gradient look (as my lips are uneven, so the full-lips application does not suit me well).

I have sensitive lips, so it is my concern that my lips will have sensitive reaction (once I put on a lipstick and next day my lips chapped and areas around my lips turned red as though it is swollen) but I am glad that Swanicoco lives up to its name – my lips remains normal after removal 🙂

After several hours of application, the colour maintains a little on my lips – so it is pretty long lasting.

What I like about the product is that I feel comfortable, it is so lightweight that I feel that I am putting on nothing. My lips did not feel dry throughout that few hours too 🙂

It is not exactly kiss-proof. So, beware :p

Removal was not that easy though. There was some stains left although I removed it with makeup remover 😦

WHERE TO GET?

If you are interested to get one for yourself or as a gift for your friends, do act fast because this is LIMITED EDITION, so once it is gone, it will never come back! Quick! Get it on https://50gram.com.my/product/swnccstvljr/.