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2 The Costs of Inconsistency Today, businesses are handling more data, in more formats, from more partners and systems than ever before. This data is housed in dozens of different locations, both inside and outside the enterprise. Finding the skills to access it all is a real challenge. And maintaining the data in this fragmented, duplicative, and inaccurate state incurs steep costs to the business. It impedes strategic imperatives, hindering your ability to: Acquire and retain customers Leverage operational efficiency as a competitive differentiator Accelerate speed to value from acquisitions Support informed decision making When the business-critical data about customers, products, channel partners, suppliers, and employees is not available to users who need it, when they need it, and in the right format to use it, the business as a whole suffers. Employees are frustrated because they cannot do their jobs efficiently, customers are unhappy because they encounter inefficient service, and management lacks confidence in its ability to make the right decisions. The business case for Informatica MDM was based on two key criteria: driving increased advertising revenue and cost avoidance. We measure the impact of Informatica MDM on both of these in multiple millions of dollars. Scott Salter, Senior Director of Enterprise Data and Shared Services AutoTrader.com Pervasive and Cyclical Data Fragmentation In the conventional reactive approach to managing data, master data is sourced primarily from internal customer relationship management (CRM), enterprise resource planning (ERP), and legacy applications. This data then goes through a controlled process within a master data management (MDM) system to become the single source of truth for the enterprise. Such processes are entrusted to a small group of data stewards, who enrich, match, and reconcile for the entire enterprise what is actually incomplete, inconsistent, and duplicate master data. The MDM system then synchronizes the unreliable master data back to the applications for consumption by business users. Poor Business Visibility and Delayed Adoption Business users continue to create incomplete, inconsistent, and duplicate data within their business applications (CRM, ERP, etc.) because those applications do not enforce data quality. As a result, data stewards end up having to confront those problems downstream. This situation quickly creates a bottleneck because the sheer volume of errors means that data stewards cannot fix the thousands of bad data records fast enough. Ultimately, business users do not have access to reliable data within their applications in a timely manner. Slow Response to Business Separately, data stewards are challenged in their day-to-day data management efforts because they do not have access to critical functionality needed to complete their job efficiently. The lack of task management, the inability to quickly route suspect data records for review by business users, and the absence of insight into data quality at any time inhibit data stewards from quickly delivering reliable data for downstream consumption. In addition, data steward supervisors are unable to effectively manage this disorder because they are ill equipped to monitor the bottlenecks and readily resolve them.

3 Informatica Master Data Management Delivers a Single, Trusted View The Informatica master data management product family empowers companies to improve operations with business-user access to consolidated and reliable business-critical data, even when it s scattered across the enterprise. The product family delivers true multidomain master data management, empowering you with limitless opportunities to start with any type of business-critical data and add as many different domains as you like. Widely recognized for its best-of-breed performance, Informatica master data management products provide comprehensive support for all MDM requirements on a single platform, including data integration, profiling, quality, and master data management. With the Informatica master data management family of products, you can: Address unique MDM business requirements, using the flexible business model driven approach of Informatica MDM Efficiently search and match identity data, using Informatica Identity Resolution Leading organizations in financial services, life sciences, manufacturing, healthcare, government, energy, and other fields rely on Informatica master data management software to cut costs and drive revenue by improving operations and making more informed decisions across the enterprise. It empowers companies like yours to acquire and retain more customers, deliver better products and services, and accelerate time to value from acquisitions. Blue Cross Blue Shield Reduces Cost of Data Streamlined provider reimbursements Enhanced patient safety and care delivery Increased accuracy of public health reporting Blue Cross Blue Shield of Michigan (BCBSM), a major nonprofit healthcare provider, established a goal to create a single source of its International Classification of Diseases (ICD-10) data that would be authoritative, trusted, and holistic. The innovation behind BCBSM s use of Informatica MDM was to treat ICD-10 codes as just another type of master data. This approach helped significantly to increase the value of the healthcare payer s data. Simultaneously, Informatica MDM reduced the cost of that data by opening up new opportunities to streamline provider reimbursements, improve patient safety, and enhance care delivery. The application approach to MDM starts with the user interface, then moves to business logic and finally the data model. Informatica s Platform approach starts with the data model, then moves to business logic and the user interface.

4 Informatica MDM Maximize Your Business Value with a Platform Approach to MDM Informatica MDM is robust master data management (MDM) software that provides access to consolidated and reliable business-critical data also known as master data across the enterprise. The software uniquely identifies all master data, as well as the relationships within it, stored in different formats and multiple systems. It reconciles inconsistent, duplicate, and conflicting data into the single best version of the truth a golden record for the enterprise. Flexible, Multidomain MDM Built on the Industry-Leading Data Integration Platform Unlike other MDM applications with fixed data models, which force you to begin with a single domain (such as customer or product), Informatica MDM is remarkably flexible and scalable. You can start your MDM project with any domain, and then, as needs grow and change over time, add domains to the same data model and define the relationships among the different data domains. Informatica MDM s data model, business rules, security, and data stewardship functions can be easily configured to support your environment. Informatica MDM is quickly deployed and easily maintained so that your organization accelerates time to value. Go live in months not years. Unlike conventional MDM tools, Informatica MDM is built on Informatica s comprehensive, unified, open, and economical data integration platform. Your organization can extend its initial MDM deployment over time to support data integration, data profiling, data quality, master data management, and data services using the same industry-leading platform. Features Flexible business model driven MDM to meet unique business requirements Accurate, scalable matching and prebuilt MDM matching rules Complex hierarchy management to reveal valuable relationships between data Benefits Rapidly deploy and easily extend multidomain MDM on one platform Lower MDM implementation costs with a flexible and extensible model Increase operational efficiency through confidence in a unique trust framework Informatica MDM supports the entire master data lifecycle, which consists of the nine steps listed above.

5 Informatica MDM Options Informatica MDM Data Director Option With this option s Web-based interface, business users, data stewards, and IT managers can create, consume, manage, and monitor master data simply, rapidly, and efficiently. The centralized and consolidated view enables users to browse and search from a single location all historical changes made to master data. This streamlines the management and accelerates the adoption of master data. Informatica MDM Data Controls Option This option overcomes the limitation of business applications from natively supporting the full benefits of master data management. It gives business users access to master data such as customer, product, channel partner, supplier, and employee data where they need it most: from within the business applications they use daily. Informatica MDM High-Availability Option This option enables organizations to operate their Informatica MDM environments with minimal or no interruptions and without any service degradation in the production environment. It means Informatica MDM can be up and running at all times, with no user disruption, no application outage, no performance compromise, and no loss of data. Informatica MDM for ipad This option enables mobile users, such as sales representatives, to retrieve the most trustworthy 360-degree views of customer and related data stored within Informatica MDM anytime and anywhere. The real-time, mobile access to reliable customer data improves sales productivity by providing the most up-to-date information on a customer, including contact details, location, relationships, transaction, and social media data. EMI experienced a 16 to 20 percent improvement in automatic match quality over its existing methods. We can match files from infringing companies and claim our rights more accurately and faster, and this results in increased revenue. Alec Malyon, IT Director EMI Music Publishing

7 About Informatica Informatica Corporation (NASDAQ: INFA) is the world s number one independent provider of data integration software. Organizations around the world rely on Informatica for maximizing return on data to drive their top business imperatives. Worldwide, over 4,630 enterprises depend on Informatica to fully leverage their information assets residing on-premise, in the Cloud and across social networks. With Informatica Identity Resolution, you can quickly search and match identity data in both batch and real time. Elsevier Gains Full and Accurate View of Customers Elsevier is a world-leading publisher of scientific, technical, and medical information services. When it introduced a new on-line ordering system, it faced the challenge of gaining a single view of every customer worldwide so that it could manage all orders correctly and maintain its revenue base. system and to automate its order verification. They also supply the company with a clear, single picture of its customers as they place orders and accelerate the process to help ensure their satisfaction. Streamlined customer data management Protected revenues by avoiding identity confusion Enhanced customer purchasing experience The matching rules introduced with Informatica Identity Resolution immediately provided greater flexibility and accuracy in dealing with different international address conventions. These factors enabled Elsevier to accommodate a new on-line ordering

8 Worldwide Headquarters, 100 Cardinal Way, Redwood City, CA 94063, USA phone: fax: toll-free in the US: informatica.com linkedin.com/company/informatica twitter.com/informaticacorp 2013 Informatica Corporation. All rights reserved. Printed in the U.S.A. Informatica, the Informatica logo, and The Data Integration Company are trademarks or registered trademarks of Informatica Corporation in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners. IN03_0313_07159

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