European Muslim consumption practices, including the profound sense of alienation from mainstream media and turn towards alternative, more Muslim media have been interpreted as their exit from Europe's media and cultural institutions. However, analysis of these practices indicates that European Muslims have developed critical attitudes towards and distances from European mainstream media along with skills that enable them actively to deconstruct and reconstruct mainstream as well as ‘Muslim’ media content. It is thus possible both to ‘exit’ and to develop a ‘voice’ that attempts to transform mainstream broadcasting.