DIGITAL PLAYBOOK

Australia's independent digital audience measurement solution

Digital audience measurement is constantly evolving to reflect changes in technology adoption and general digital consumer trends. It is critical to ensure we provide independent, accurate and relevant data for media agencies, advertisers and publishers.

Nielsen Digital Panel data will remain the source of monthly audience data for sites that are not tagged for digital audience measurement. This panel data will be incorporated into the Digital Content Ratings reporting.

DIGITAL LANDSCAPE REPORT

Digital Content Ratings vs Nielsen Digital Panel

Digital Content Ratings leverages Nielsen’s Software Development Kit (SDK) or tag to light up all the publisher content that needs to be measured. This SDK acts as a beacon to our third party data provider to determine who did the viewing, in age and gender terms. While the sample coverage from our third party data provider is at scale, we still weight and balance using our media quality panels to remove any bias or attribution error. This methodology means we are now measuring more audience directly, with less reliance on panel weighting and projection for unknown audience.

DIGITAL NEWSLETTER

Enter your email below, if you would like to receive a weekly email of the above data. This will include the top 10 current events and global news and a top 5 spotlight of a different subcategory by unique audience.

IAB Australia Endorsed

On behalf of the media and advertising industry, invests significant time and resources to manage a sole and preferred supplier deed for digital audience measurement.

IAB initially developed the digital audience measurement blueprint in 2007 in association with AANA and MFA. This was the precursor to the development and tender for the first preferred digital audience measurement supplier in 2010 and the launch of IAB’s digital audience measurement system which took place in 2011. Nielsen was reappointed as the preferred supplier on January 1st 2015 for a three year period, with a two year extension option. Digital Ratings (Monthly), which was launched in early 2016 is the second of three planned major upgrades to the digital audience measurement system. The third upgrade will be the launch of Digital Content Ratings which will leverage the scale of third-party providers and will be available in mid 2017.