The caffébene, a New Korean Imported Café at Times Square, Launches Homemade Multigrain Drink, Misugaru Latte.

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The caffebene : It’s Soothing. It’s Healing. It’s Reviving.

Misugaru prevents graying of hair and helps in reducing cholesterol and sugar levels in the blood. It also facilitates detoxification, aids weight loss and reduces vulnerability to diabetes and heart disease.

New York, NY (PRWEB)March 06, 2012

The caffebene, a café-eatery blending modern and classic ambience, has announced the launch of a multigrain drink, Misugaru Latte. The launch was completely in line with the business philosophy of the café – It’s Soothing. It’s Healing. It’s Reviving.

Misugaru consists of black sesame seeds, black bean, black and brown rice and barley. The drink is rich in vitamins, calcium, magnesium, molybdenum, folate and selenium. It has more anthocyanin than blueberries. To this end, Misugaru prevents graying of hair and helps in reducing cholesterol and sugar levels in the blood. It also facilitates detoxification, aids weight loss and reduces vulnerability to diabetes and heart disease.

The caffebene offers Misugaru Latte in the form of smoothie, oatmeal, frappe and latte. In addition to be rich in fiber, it is a delicious drink. At the Misugaru Latte Tasting Event held on February 19, 2012, in NYC, some of the customers claimed it was “pretty good…it’s a different kind of hot chocolate”, “I really like it”.

With the intention of becoming a destination of relaxation in the midst of a hectic lifestyle, The caffebene’s menu consists of beverages, eatery and bakery, and deserts and sweets. This list includes smoothies, frappes, authentic Belgian waffles, sandwich, berry sparkling, tea, single-origin coffee, Italian gelato and chocolate, in addition to Misugaru.

Talking about their social welfare endeavor, the CEO of The caffebene says, “We are deeply rooted in socially responsible business practices and our promise is proven through the scholarships, fair trade products, and the sponsorships we offer.” The caffebene has been featured in the New York Times, The Wall Street Journal, Tasting Table and Grub Street.

About The caffebene: Modeled on the lines of the European coffee house of the bygone era, the caffebene was established by Kim Sun-kwon (Founder-CEO) in April 2008. The café now has 540 outlets across the country. The caffebene aims to serve “genuine ingredients of faith and trust”.