Paying bills is an inescapable necessity for consumers, with $2.1
trillion in payments annually for just seven common types of bills in
2013, according to Javelin estimates. The mobile bill-payment industry
is in its infancy accounting for $36 billion for those seven bills. But
the first wave of consumers already is typically pulling out a
smartphone or tablet to pay, and mobile bill payments are primed for
rapid growth.

Provides an overview of dollars flowing through the bill-payment market;
breaks down online, mobile, and offline bill-payment volume; and
identifies banks with market-leading adoption.

Analyzes how to tailor mobile bill payment to cater to each segment's
unique expectations.

Evaluates hw each segment perceives the strengths of banks and credit
unions, billers, and third-party providers to deliver 11 demands
relating to security, control, and practicality.

Primary Questions

How much do Americans currently spend for seven common bills, and how
much of that volume is conducted on mobile devices?

What is the return on investment from mobile bill payments, and what
types of financial players stand to gain?

What benefits must mobile bill-payment providers deliver in order to
spur consumers to change habits and switch away from paying bills
online, by mail, in person, or over the phone?

Who do Americans think can best deliver a better way to pay bills:
financial institutions, billers, or third-party providers?

Why are the 140 million Moneyhawks, Digital Drifters, Online Banking
Loyalists, and underbanked consumers likely to lead adoption of mobile
bill payments?

What do Moneyhawks, Digital Drifters, Online Banking Loyalists, and
underbanked consumers want most when paying bills? How do they
perceive the relative strengths and weaknesses of mobile bill payments
from FIs, billers, and third-party providers?

Key Topics Covered:

1. Overview and Primary Questions

2. Methodology

3. Executive Summary

4. Key Recommendations

5. The Bill-Pay Market Is Huge, Tempting and Strategically Important

6. What Will Persuade Americans to Make Mobile Bill Payments?

7. How to Woo and Win the First Wave of Users Starting With the
Moneyhawks