David Meerman Scott, a well-known marketing strategist, coined the term "newsjacking," which he describes as "the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business." The concept makes sense, and we all know that a great way to gain relevance online is by leveraging hot topics and news items that are beginning to trend-but it's a competitive, and fast-moving, field. How do content marketers stay on top of the relevant trends and news in their industries to ensure they're curating and communicating fresh, engaging content?

Triond Secures $1.5 Million in Funding; Announces Online Publishing Service

Triond, a privately held company, launched its web publishing service and announced it secured $1.5M in funding from Giza Venture Capital. With Triond, users can submit original content, including written articles and photographs for publication on relevant sites within Triond’s content network. With Triond’s revenue-generation model, every user earns 50% of the advertising revenue generated from their content. Triond’s publishing network covers topics including sports, business, humor, literature, health,and wellness, and science. Users can track their statistics including article views, comments, and earnings in their Triond account. Additionally, every user has a customizable Triond profile page, which shows every published item and links to its location.