Study: BRICS to Lead Growth, But OEs, Suppliers Should Invest More Strategically

Of the four nations, China by far will remain the largest market, accounting for 61% of BRIC sales in 2014, up from 53% in 2008.

The BRIC nations – Brazil, Russia, India and China – will continue to lead industry growth over the next five years, but not all BRIC markets are alike, and auto makers should take a more strategic approaching to plotting new investment, The Boston Consulting Group says.
In a new study released today, “Winning the BRIC Auto Markets,” BCG says the four emerging economies will account for 30% of auto sales in 2014, with growth rates of 3% to 15% easily surpassing the 2% gain expected in most ...

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