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4.
vDC Comics I Comic-Con International I Vertigo Crime I ??????
DC COMICS BRAND: A GRAPHIC HISTORY
DC Comics traces its heritage back to NEW FUN COMICS in 1935 but did
not begin branding itself until its 1940 publications. Presented in a simple
circle, DC’s initial mark on the comics read “A DC Publication.” The “DC”
referred to DETECTIVE COMICS, one of the oldest and most popular titles
published at the time.
With Superman’s phenomenal success in the early 1940’s, and to enhance
potential sales of the other titles in the line, DC changed its mark to read
“A Superman DC Publication” with late 1941 releases.
By 1949, the various businesses that made up DC Comics were formalized
into National Comics, Inc., which was reflected in the logo’s new design
that read “Superman–National Comics”.
By 1970, DC made an attempt to capitalize further on the sales success of
character–driven titles. The previous NATIONAL mark was retired, replaced
with an image of the host title’s character in a circle and a simple “DC”
and title identification.
Then, in 1972, a simple white circle with bold DC initials was introduced.
The company then modified the logo again in early 1974 to read “The
Line of DC Super-Stars.” From late 1975 through most of 1976, the logo
was moved to the center of the cover, anchoring a bar of information
above the logo. It then moved back to the left corner.
In early 1976, a redesigned DC logo (referred to as the “Bullet”) was
created by noted graphic designer Milton Glaser. It employed evolving
elements of the past, while establishing a fresh interpretation for the
times. This “Bullet” was used up until 2005, becoming the single longest-
running logo in the company’s history.
The current DC logo (referred to as the “Spin”), created by Josh Beatman
of Brainchild Studios/NYC, continues the evolution of the mark. Reflecting
DC’s expansion from comics publisher into larger forums for entertainment,
the DC logo echoes the company’s new momentum forward, while still
acknowledging DC’s rich history and the mark’s visual legacy.
THE DC “SPIN” FEATURED in Logolounge 5
Logolounge 5, Rockport Publisher’s best-selling hardcover series, collects 2,000 award-winning logotypes selected by an international panel
of judges from a pool of over 33,000 entries.
DC Comics 5
DC Comic’s current brand mark, the DC “Spin”,
introduced in the summer of 2005.

6.
+ CRIME =
8 DC Comics DC Comics 9
The packaging for the Ame-Comi Heroine Series, initially created for Batgirl
and Catwoman, has since been expanded to include a total of 29 different
PVC statues through 2011.

7.
10 DC Comics
The final Vertigo Crime brand mark along with “Chuck Chalk”.
Additional concept sketches can be seen on the following page.
CRIME
CRIME

8.
12 DC Comics DC Comics 13
The Vertigo Crime line hit stores in August 2009 with the release of Filthy Rich and
Dark Entries. Additional titles followed with an extensive line-up planned through 2010.

17.
Batman Begins 400
Concept sketches along with the final paint scheme (above) for
the Batman Begins 400 event car. It was later announced that the
custom design would be applied to Mark Martin’s Ford Taurus and
sponsored by Pfizer.
30 DC Comics DC Comics 31

18.
32 DC Comics
DEAR EDUCATOR,
You strive to make each day
a journey of discovery for your students with new subjects, ideas, or
information. Because you are always looking for new tools to inspire
the sense of wonder, the educational toy experts at Action Products
International, Inc. (APII) have teamed up with the award-winning
curriculum specialists at Young Minds Inspired (YMI) to bring you
this cross-curricular classroom program based on the fascinating line
of I DIGTM
educational toys.
The I DIG series of educational toys, winners of the prestigious
Family Fun Toy of the Year Award, introduces the world of
archeology and paleontology as students dig for treasures ranging
from dinosaur bones to pirate loot to ancient Egyptian artifacts.
This program contains three activities in science, with extension
activities in visual arts, geography, and language arts. These
subjects are presented in creative ways that highlight the magic
of discovery. Each activity also contains a take-home component
to involve family members. The program also includes a colorful
wall poster for your classroom.
You and your students don’t have to be familiar with I DIG toys
in order to use these activities. Make as many photocopies of these
copyrighted materials as you need to and share with colleagues.
These materials will help open students’ eyes to the wonder of
discovery, while helping you to achieve your curriculum goals.
Sincerely,
Joel Ehrlich
President and former teacher
WHO SHOULD
USE THIS PROGRAM?
This cross-curriculum program can be used with
students in grades 1-3.
PROGRAM COMPONENTS
¥This teacher’s guide
¥Three student reproducibles on science, with
extension activities in visual arts, geography, and
language arts, each with take-home components
¥A colorful dinosaur wall poster
¥A reply card for your important feedback
PROGRAM OBJECTIVES
¥To capitalize on students’ natural interest in
dinosaurs to help them develop a deeper
appreciation for the past
¥To improve student skills in science, visual arts,
geography, language arts
HOW TO USE THIS
TEACHER’S GUIDE
Photocopy each of the three activity masters and
distribute a set to each of your students. Also photo-
copy the I DIG Dinosaurs fact sheet and distribute
it to each student.
HOW TO USE THE WALL
POSTER
Display the wall poster in a prominent place
in your classroom. Review the five
dinosaurs shown by comparing the
bones to the way the dinosaurs
looked when they lived.
Then, use the fun facts
to have students
think about their
own bodies.
is the only company developing free, creative and
innovative classroom materials that is owned and directed
by award-winning former teachers. All YMI teaching materials are
pre-certified and approved by our exclusive Educational Advisory
Board. E-mail us at feedback@ymiclassroom.com or visit our
Web site at www.ymiteacher.com to send feedback and download
more free programs.
How dinosaurs and other treasures of history
teach us about today.
How dinosaurs and other treasures of history
teach us about today.
TM
YOUNG MINDS INSPIRED

21.
ENIGMA BOOKS
38 Comic-Con International
Comic-Con Event Shirts
Designed by Brainchild Studios
and produced through Graphitti
Designs, the event shirt has
consistently sold out since
2001, making it the most
prized souvenir of the show.
2009 (volunteer)
2009
2008
2006
2005

29.
es to Staten Island. That “forgotten borough” is one of the most frequently requested locations I am asked
n, when people want to know their status in the fictional DMZ world (the others are Hell’s Kitchen, Queens,
o get to everything, eventually). My own personal experience with Staten Island, aside from listening to
siting twice, once to scout locations for an ex-girlfriend’s film, and going to a college house party in
se to draw upon for DMZ.
collaborators on DMZ to supply me with their ultimate DMZ House Party playlists, or, in the words of
king/house party/shout along/get fucked up/DMZ rock out mix tape songs... not the sappy ass love songs
m talking TAKE ME DOWN TO THE HOSPITAL kinda shit here.” You heard the man. Boys?
st):
y
e
e
se
and
e I’m
ming
e
ove)
s
JEROMY COX (colorist):
“Where Is My Mind” – Pixies
“I Don’t Want To Hear It” – Minor Threat
“The Choice Is Yours” – Black Sheep
“Add It Up” – Violent Femmes
“Party At Ground Zero” – Fishbone
WILL DENNIS (editor, enabler):
“Rocks Off” – Rolling Stones (from the
BRIAN WOOD:
“What’s It All About” – Reducer SF (kind
of frat-posing-as-punk shit, but great
sing-along material, and since it’s a song
about striking out with women at a bar,
it’s a totem of sorts to play at the start
of a night)
“Re-Ignition” – Bad Brains (I would find
little wrong with playing nothing BUT
Bad Brains all night long at a party, but
maybe that explains why no one ever
comes to mine)
“Anything, Anything” – Buckcherry (ok,
it’s a cover and Dramarama’s version
wins in all other situations, but the
speed and ferocity of Buckcherry’s
makes that beer disappear. Another
bad-luck-in-love song)*
“Brave Captain” – FIREHOSE (SST – best
record label ever?)
“Peace of Mind” – Boston (for those final
moments stumbling over empty cups at
the end of the night)
* “Wrong” – Archers of Loaf, spiritual
substitute to be played if/when too
many people make fun of you for
Buckcherry.
BRIAN WOODDMZ31 DMZ32 DMZ33 DMZ34 DMZ35