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Why buy this domain name?

If you've ever attempted to name a company you'll know that choosing the right brand name is an art in itself. The best domain names were taken over 10 years ago but in today's modern Internet age the domain name is the brand and it's integral to choose the right name for your company, a name that captures the essence of your business.

Giving your brand the right name is much like naming your own child. It has to be unique, but at the same time, it should be simple and memorable for people outside the family. Particular sounds inspire positive emotions and they result in experiences that are liked, remembered, and shared. Marketing and PR companies have been leveraging this strategy for decades to reinforce positive, memorable experiences through sound.

The best company names are short, snappy, emotion-driven and memorable as a result. If you're struggling to name your company think about the emotions that you want to be felt by your target customer. A 2003 study by neuroscientist Vilanyanur Ramachandran detailed the relationship between certain parts of the brain and metaphors. In the study Ramachandran concluded that sounds are metaphors for images and that people experience sounds through tastes and colors. The instant we hear a new word our brains immediately work trying to make sense of it: Does it sound like something we've heard before? How does it feel? What does it remind us of?

According to scientific studies, the average person can remember only seven digits at any one time. If you want your target customers to remember your brand name and if you want it to jump out at them, the rule of thumb is to make it as short and as catchy as possible.

A great name can create buzz, position you as a true leader and innovator, and reinforce your value proposition in one word. That's powerful! It can convey a culture or a position, and differentiate a company, product or service from the rest of the market. Whereas a poor name can negate the work you do to build a position in the market.