SapientNitro announced today that it is gathering some of the most compelling storytellers of today—including Oscar-winning director James Cameron, renowned designer Vivienne Westwood, culinary innovator Heston Blumenthal, and celebrated U.S. economist Steven Levitt—at the London Film Museum on May 29th, 2013 for its third annual Idea Exchange event (iEX). Targeting senior level business and marketing leaders from around the globe, iEX 2013 will showcase the world of StoryscapingSM, SapientNitro’s approach to the evolution of storytelling.

By enabling the power and intimacy of story through a vast interconnection of technologies and platforms, SapientNitro helps its clients foster deeper, more rewarding relationships with today’s connected consumers. iEX attendees will hear from leading business and behavioural thinkers, gaining exclusive access to a new way for engaging audiences in a time when getting their attention and meeting their expectations is more complex than ever.

“In this always-on world, consumers’ expectations have never been higher,” said Alan Herrick, Sapient CEO and board co-chairman. “And while the art of storytelling endures as the single most powerful means of communication, the way we experience stories has fundamentally changed. Ultimately, companies must embrace this shift in order to create lasting bonds with consumers. By bringing together some of today’s leading innovators in storytelling, we are sure to have a unique and fascinating day exploring the evolution of what is both a cherished tradition and, for our clients, a significant source of competitive advantage.”

iEX 2013 keynotes and presenters represent a diverse range of backgrounds and perspectives to enrich the discussion around the future of storytelling:

• James Cameron: Visionary Oscar®-winning director and film writer James Cameron continues to blaze new trails in storytelling through uniting the power of technology with universal truths of human experience.

• Dame Vivienne Westwood: This legendary British designer gives people a provocative new way to express their personal stories through fashion.

• Steven Levitt: Named one of Time magazine’s “100 People Who Shape Our World,” the economist and best-selling co-author of Freakonomics utilises the insights from data to help us better understand human behaviours.

“Storyscaping encompasses a simple, yet provocative idea: unlocking the power of a story to create a deeply personal connection with an audience, where the recipient becomes participant and then advocate,” said Bill Kanarick, chief marketing officer, SapientNitro. “Storytelling is an ancient art, but for its lessons and messages to be relevant, today’s storyteller must be equally adept at both story line and story system, combining art and science to engage today’s elusive, always-on audience.”

Geared towards senior-level marketers, iEX is by invitation only. More information is available on the event microsite: iex2013.com. To request an invitation or more information, please contact iex@sapientnitro.com