Momio is a social media for children. Our top priority is to keep our users safe and provide guidance for them and their parents. Our most important safety resources are our local Community Manager.

Last time you met our German Community Manager Lill, today we want to introduce you to Lina. Lina moved from being an offline to being an online teacher and now keeps our Danish users safe.

Meet Lina

What is your background?

As a former teacher and librarian in the Danish public school system, I have 15 years of experience with working with kids and their parents. And so when I started working at Momio, I went from working with 700 kids around me to working in an office in front of a computer. On my first day here, I was surprised how quiet my new job was. Nonetheless, only after a few days, I realised just how similar my new job and former job were. The cute stories, big feelings, the open and bold approaches that children have were all still there. All of these continue to be a part of my life, except not at school or a library, but online.

What are your tasks at Momio?

As the Community Manager of Momio Denmark, my task is first and foremost to keep Momio safe and fun. You could compare it to being the teacher of a class of A LOT of children. I also work with a great team of young people, including the supporters and moderators, all of whom are really talented. One of my favourite tasks is to help parents understand the phenomena related to kids and their life online that are not always clear to us older folks.

Why do you like working at Momio?

Many of my tasks as a Community Manager at Momio are very similar to the ones in my previous jobs, but at the same time also very different. I have learned a great deal about the online life of kids and how a company is run. It is very exciting to be a part of a startup, and even more exciting to be a part of Momio.

Thank you, Lina! Your experience as a teacher is really adding to our team and we are so happy to be your colleagues.

All of our Community Managers have their own qualities and different backgrounds. Find out who keeps your country safe:

Lill Hennschen, Momio

Lill has been employed as a German Community Manager since May 2013 and works with content creation, online safety and translation. She has a Bachelor degree in Humanities and Communication and a special interest in equality studies. Besides this, she volunteers for Red Barnet Ungdoms project MobSquad – an initiative trying to prevent bullying and segregation in primary schools.

On Momio, the kids have the possibility to be completely anonymous. We do not require them to provide their real names or pictures of themselves, and there are even rules about sharing private information like your telephone number. This is mainly for security reasons because we feel it is important to think twice before sharing personal information. We often remind the kids that they should discuss with their parents before telling someone for instance their full name or selfies.

Researcher Nancy Baym says that “[t]he sense of safety in anonymous sites may be important for honest self-expression. This can also be important for those who are socially anxious and lonely or who have stigmatized identities”.

The possibility to be anonymous online does not automatically mean that more people are being dishonest, according to Baym. We see examples of this on Momio when kids may have anonymous usernames but are not faking their characteristics and are still staying true to themselves. Being anonymous can give the kids the opportunity to play around and for instance create a momio of a different gender, while the core identity of the person is still shining through. For instance the momio still likes the same kind of music, fashion and pets, but just has a different gender.

The anonymity on Momio can provide a safe haven for kids to be honest. It is common to see momios explaining very openly about difficulties in their everyday life, like illness and other challenges – something that would be hard to discuss with new people they meet face to face.

About the author:

Nathalie Seow, Momio

Nathalie Seow has experience as Swedish Community Manager, Head of Social Media and Community Supporter at Momio. Her history with us goes all the way back to May 2011. She is a social media geek that loves to explore new trends and social communities online. She has a previous career in fashion retail and visual merchandising but can’t think of a better job than working with kids online.

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In our blog post series “The people behind Momio” we regularly introduce you to our valued staff members. Our Community Managers combined with our safety mechanisms are our number one cause of pride and the reason we can call Momio a safe social media for children.

Last time we interviewed Johanna, our Swedish Community Manager. Now it is time for you to meet me. My name is Lill and I am the German Community Manager & Campaign Management Supporter.

Meet Lill

What is your background?

Guten Tag! ;) Spending my tween years in Germany, I have struggled with conservative views on social media and digital innovation. Moving to Copenhagen felt like such a relief – finally I could think forward. ;)

I pretty much started working for Momio right after I finished my Bachelor in Humanities & Communications at Roskilde University Center in 2013. During my studies I have developed an enormous interest in online communication and behaviour. It was only natural to proceed a career in this field and Momio, a social media for children, is the perfect workplace for me.

What are your tasks at Momio?

I work close to our young users, monitor their behaviour and guide them towards safer online behaviour. Just like children learn how to socialize with peers offline, children need to learn how to navigate their online life. As Community Manager for Momio, I teach kids how to talk and treat each other online and how to protect one’s privacy. Basically I make sure children understand that offline rules also apply online. I also communicate Momio’s safety mechanism, teaching methods and (funny) user insights via Twitter.

Another part of my job is helping our Campaign Manager Elsbeth when needed. On Momio we hand pick our advertising partners and copywrite content for branded campaigns ourselves. This way we can guarantee that all branded content is appropriate and suited for our young users.

Why do you like working at Momio?

Momio is a great workplace, because the working atmosphere is very friendly – almost family like. Also you get the opportunity to think outside the box, grow into new tasks and take on more responsibility.
Besides this, I love our users: we have so many creative, talented and caring users that lighten up even the darkest winter days at the office.

About the author:

Lill Hennschen, Momio

Lill has been employed as a German Community Manager since May 2013 and works with content creation, online safety and translation. She has a Bachelor degree in Humanities and Communication and a special interest in equality studies. Besides this, she volunteers for Red Barnet Ungdoms project MobSquad – an initiative trying to prevent bullying and segregation in primary schools.