Based in Milan, Ontic is aimed at creating personalised jewellery by merging the world of digital visual arts with modern jewellery design. Tasked with the challenge to first create an identity for Ontic – constructed with the perfect proportions of the golden ratio, a simple, bold and geometric logo was created. To launch their signature product, a modular women's bracelet featuring geometric, interchangeable artwork – created online by Ontic's innovative design tools, premium bespoke packaging was designed to reflect the unique shape of the logo. The result was a minimalist and architectural form... an effective canvas to showcase the intricate artwork on display.