“Coldest Winter,” one of the most personal records on the emotional project, based on West’s past relationship with his former fiance and the lost of his mother, the video isn’t as intense as their previous work together.

“It’s pretty minimalistic,” he said. “It’s slow and very visual. I just wanted to catch the vibe of the song and not get too literal. Because the lyrics are very close to Kanye and go much deeper than the video goes, obviously hearing the song you know it’s very emotional.”