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AGENCY

HelloWorld, Inc.

Triad Retail Media

MOjO Marketing, Inc.

SUMMARY

OREO Cookie sales were losing momentum after its 100th birthday celebration, and in fact, the entire cookie category was slowing down. With a program called Play with OREO, we got shoppers to do more than just twist, lick and dunk OREO Cookies. Custom retailer programs included exclusive recipes that showed shoppers how much fun OREO Cookies could be. As a result of this program, shoppers picked up more OREO Cookies, used them in creative ways, shared recipe ideas with their social networks and lifted sales of the entire cookie category.