The SXSW Oreo Moment?

It was suggested during OMMA at SXSW Interactive
that “Oreo Moment” would be the most commonly heard phrase from the stage over the course of SXSW.

So when we came across the Oreo book at the convention center we figured we had
stumbled across just that.

The interactive display featured a video screen where attendees, one at a time, would jump with a green screen behind them and within second be shown in a a
different SXSW environment, which they had to quickly guess the location.

This all while a walking Oreo Cookie watched on from the sidelines.

The attendee, who actually had heard of
parent company Mondelez, was not familiar with the ‘oreo moment’ theme. She said the display and competition was about the cookie.

Chuck Martin is editor of the mCommerce Daily at MediaPost and writes the daily MobileShopTalk. He is a NY Times Business bestselling author of "Mobile Influence" and “The Third Screen.” He is currently working on a new book titled “The Internet of Everything” (IoE). He is CEO of Mobile Future Institute and a frequent keynote speaker internationally. Follow him on Twitter @chuckmartin and contact him at Chuck@MediaPost.com.