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Why do I have a lot of direct traffic from MSN and Yahoo with 100% bounce rate?

For MSN I have about 8000 hits of one page and a 100% bounce rate. In the last month I have about 400 hits from Yahoo with a 100% bounce rate. Msn is all different pages, while Yahoo is all the home page. What would cause this?

2 Responses

For this to make sense, it's worth noting that MSN search is now Bing. Bing also powers Yahoo search.

I wonder if where Bing's engine isn't as good as Google they are showing your results when your page doesn't actually answer the user's question. If the page is contextually 'no good' they wont stay for long, hence the bounce rate.

Assuming that your analytics tags are working properly (and that's definitely worth checking), I think you really need to dig in and see what queries you're firing on for these engines and how you're appearing on them. It may be that your page is just a mismatch to the query, or it may be that the title or snippet are misleading in some way.

I don't know of any overarching, general reason this would happen. It's likely to be pretty situational, and you may need to really segment this traffic and see what search users are seeing to find the answer.

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