Data Choice

Created using Figma

Created using Figma

Last Update

Jul 31, 2018

Data choice ICO has reorganized the $ 65 billion program advertising market and is developing two new technologies: demand side platform for agencies and advertisers and data audience platform for data management.

About Data Choice

Data Choice are reshaping the $65 billion dollar programmatic advertising market, developing two new technologies a Demand Side Platform for agencies & advertisers & our Data Audience Platform that puts you back in control of your data.

Users earn DCT tokens for sharing their data, adding to it & for taking part in our weekly ad surveys. When a user submits their data it is hashed and sent to the blockchain where it makes segmented data sets, using our pixel identifier. This means that your data is fully secure and the breaches we have seen this year cannot happen with Data Choice.

Our DCT ERC20 Token is the only way advertisers and agencies can get access to your data, and we will further incentivise them to use our token for their advertising spend by offering lower technology fees. Our users have choice in how they use their DCT’s, they can hold them, sell them or eventually swap them for other goods and services like netflix membership.

Technical Info

Architecture

1.Terminology

Data Management Platform (DMP) – is a system used by digital advertising buyers and publishers to store and manage audience data.

Demand-Side Platform (DSP) – is a system that allows buyers of digital advertising inventory to manage multiple ad exchanges and data exchange accounts through one interface.

Data Audience Platform (DAP) – is a DMP that collects segmented audience profile data in the Blockchain and identifies segments for the DSP.

AD Exchange (EX) – is a sales channel between DSP’s and SSP’s. This is a technology platform that facilitates automated auction-based pricing and buying in real-time.

EX-Pixel – is a tracking pixel that is loaded when a user visits a website and is used by AD Exchange to identify visitor ad place on web page.

EX-User-ID – is a unique parameter that is generated by the AD Exchange for each visitor.

EX-Name – is a unique parameter that identify AD Exchange.

Pixel-ID – is a unique user identification hash that is generated by DAP for each user.

Cookie-Syncing – is a process that do mapping user cookies from AD Exchange to DAP.

2.Data Audience Platform (DAP) Structure

DAP contains main structural modules:

Data Management Platform (DMP)

Blockchain (Hyperledger)

Data Choice Token – DCT (Ethereum ERC20)

Cookie-Syncing (Mapping cookies)

2.1. Data Management Platform (DMP)

DMP provides a web interface for users and API communication channels for the Demand- Side Platforms and Cookie Syncing. DMP works with anonymized user data that is stored in the blockchain network.

DMP communicates with:

Users: DMP provides a Web Application where the users can register and enter their profile data. DMP generates a main unique identifier for each user: Pixel-ID.

Blockchain: DMP stores anonymized user data into Blockchain for each Pixel-ID. DMP can get segments for the Pixel-ID’s from blockchain. Please see segmentation process description below in the section “Blockchain”.

Data Choice Roadmap

Data Audience Platform Prototype

The prototype for our Data Audience Platform is under development, this should take roughly 6/7 weeks from now. This is to test the signalling from the pixels to ad networks and back to a basic version of the platform. This allows us to make adjustments and then scale to the full MVP and then to the final working model.

Data Choice Interviews

Andrew Bruce

As a team member, сan you tell us about your role in the ICO project? What do you think about idea?

As Managing Director and co-founder I get involved across the project helping to drive and steer the project to its conclusion. Sean my co-founder and I have a great amount of faith in our team having worked with them previously running several markets fro Google.
The whole team is excited to launch our project and start to reshape the digital marketing landscape.

Sean Worrell

As a team member, сan you tell us about your role in the ICO project? What do you think about idea?

Director

Graza Garlewicz

As a team member, сan you tell us about your role in the ICO project? What do you think about idea?

It's great that we are working on changing the way data is handled. Very happy to be a part of this project.

Will Levitt

As a team member, сan you tell us about your role in the ICO project? What do you think about idea?

Excited to be part of an experienced team in changing the way data is used for advertising.

Gemma Piedrafita Parra

As a team member, сan you tell us about your role in the ICO project? What do you think about idea?

Technical Account Manager - Recently joined the Team and will be supporting the team stear the direction of our advertising correctly and support with any technical queries.

DISCLAIMER & RISK WARNING

This offer is based on information provided solely by the offeror and other publicly available information. The token sale or exchange event is entirely unrelated to ICOholder and ICOholder has no involvement in it (including any technical support or promotion). Token sales listed from persons that ICOholder has no relationship with are shown only to help customers keep track of the activity taking place within the overall token sector. This information is not intended to amount to advice on which you should rely. You must obtain professional or specialist advice or carry out your own due diligence before taking, or refraining from, any action on the basis of the content on our site. Any terms and conditions entered into by contributors in respect of the acquisition of Tokens are between them and the issuer of the Token and ICOholder is not the seller of such Tokens. ICOholder has no legal responsibility for any representations made by third parties in respect of any Token sale and any claim for breach of contract must also be made directly against the Token issuing entity listed herein.

If you have any concerns about the nature, propriety or legality of this token sale or the persons involved in it please contact [email protected] with detailed information about your concerns.

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