Jamology Archives

Leveraging technology: Optimize for mobile and SEO Don’t overlook the importance of SEO, responsiveness, and security to your website’s marketing success At jamgd, we believe that your website should be one of your most valuable marketing tools. Since your website is often the first encounter a...

Driving engagement: Get your website visitors to interact with your business No tool works harder for your business than your website. Are you making the most of its potential? Your website is the hardest-working tool in your marketing toolbox. As we discussed in part 1 , a well-designed, effective...

Your website is one of your most valuable marketing tools . It’s always on and working for your business, 24/7, 365. A well-designed, effective website: Ensures that prospects and visitors get a great first impression of your business; Enables visitors to interact and engage with your business; and...

Color is one of the most powerful elements in marketing. Even before we can read a complete word or recognize an image, color registers in our brains to prolong our attention, evoke emotion and begin categorizing what we are seeing. Red grabs our attention and radiates intensity, excitement and...

Well, of course you love your brand. It’s your badge of quality. It’s your identity. It could be your most important asset. So, why would you even consider skipping the steps for keeping it all legal? 1. Understand what protects what Your business will have assets that copyright law protects. It...

Photography, illustration, typography and motion graphics—graphic design creates and blends these elements into appealing images that capture attention, sell products and services, and open new markets. In other words, graphic design helps your business in several ways. Some may even surprise you:...

Adobe Acrobat Reader is used every day around the world. But many people are missing out on its full power. Here are seven features guaranteed to make your work life easier by speeding up document handling tasks: 1. Add comments and edits Providing feedback on documents is essential when working...

Naming your business, product or service can be a fun—even entertaining—process. It also involves serious strategy. When done right, with help from an experienced marketing professional, a thoughtfully chosen name will score winning points in customer recognition, confidence, loyalty and...

From freelance to Fortune 500, every business eventually faces the day when their brand loses its luster. Changing trends in design, target audience shifts, company growth and product diversification are just a few reasons why this happens. But, you’re in good company. Shell, UPS, Starbucks—they’ve...

How Do You Orchestrate a Great Website? Creating a great web experience for your audience is similar to putting on a great concert. For the latter, you need the right production company that can pull everything together and dazzle the audience. For a website, you need the right content management...

It’s been said that “a picture is worth a thousand words.” But, is that really true when you are using a stock photo that looks fake, out of character, generic, or plain odd? Probably not. Whether you are using photos taken for you by a professional, or selecting a stock photo for your website, ad...

Ultimately, the softer, tastier, flashier and more attractive your products look to shoppers, the more confident they’ll feel about purchasing from you. But, this sometimes takes more than good photography. While new more sophisticated cameras are being released every day, each one promising bigger...

download a PDF of this page here A packaged product has to do more than sit on a shelf and look pretty. It has two seconds (yep, two seconds) to connect with a consumer. Somehow your package has to deliver a silent sales pitch that stands out amongst all of the other product clutter. It may sound...

The multitude and variations of type options can be overwhelming. Fortunately, a little information is all you need to make the choices that send the right message. We created this infographic as your guide: Download the printable, high-resolution PDF here. Drop us a note, give us a call at 608-257...

It seems like Leanne Cordisco's candy enterprise has blossomed overnight, but it took a lot of hard, smart work to get this far. We met Leanne when she was a part-time entrepreneur (with a different full-time job!) tinkering and experimenting with toffee recipes, just starting to create her...

Nicks Chips Before and After: A Packaging Makeover Can Grow Profits When it comes to brand recognition, appearances are everything. Good packaging is essential to the success of a product – each can, box, and bag represents an opportunity to drive profit. Packaging makes that first impression, and...

Replace focus groups with social media research? by Monika Wingate, Fountainhead Brand Consulting This week, the New York Times wrote about how major companies like Frito Lay, Estée Lauder and Wal-Mart are using Facebook, Twitter and Foursquare as Corporate Focus Groups. Should your company be...

As long as the heat index is under control, we can all spend more time outside and do fun physical activity, whether it be walking, running, biking, hiking, swimming, etc. We are proud to announce Julie at jamGD is in the running (pun intended) for the InBusiness Challenge, known as “Madison's...

Although it is everywhere, color is an element that many people do not consciously think about. But its impact is enormous in all communication elements, from logo, to branding and trade dress, to collateral, to online and e-communications. And it helps set the emotion of each communication. The...

5 Ways to Better Leverage Your Facebook Fan Page Let’s talk about your Facebook page design. No, Facebook doesn’t give you complete freedom to customize – but there are some key opportunities and ideas you can tap into to make your page more strongly branded and a more powerful platform to...

It has been a real pleasure working with jamgd for the last year and half. They have gone out of their way to understand our business and anticipate the needs we have. The packaging they have provided is creative and helped accentuate the positives of the product. I believe sales have benefited as a result. I would recommend jamgd to anyone!

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Matt Ensign, Product Manager

Milescraft

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LifelineUSA spent over 6 months with input from owners, relatives, executives, and other marketing firms attempting unsuccessfully to figure out what to name our new spinout technology company. jamgd not only delivered with a comprehensive naming strategy for the company and product line, they also created a complete look, including logos to uniquely and consistently communicate our brand position.

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David Grandin, President

Kayo Corporation

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jamgd has worked on several projects for us ranging from print and web banner ads to updating our tradeshow booth graphics. In every instance, their collaboration with us from concept to completion has been thorough and timely. jamgd’s creative input and design added impact to our branding message. We can always count on a quality product from jamgd and highly recommend them to assist you in your creative design needs.

MarComPOP holds all of its strategic partners to an exceptionally high standard. We expect an exceedingly high degree of attention-to-detail within very compressed timelines. This combination of speed and accuracy is very difficult to master and even more difficult to deliver reliably. The team at jamgd consistently over-delivers on both our performance expectations and in their ability to create compelling designs. If you’re considering a firm to assist your organization in its visual communication, I highly recommend jamgd.