Yesterday on the Today Show, a woman was attempting to break the world record for pulling the heaviest truck while wearing high heels. Lia Grimanis said that she wanted to show how strong women are by pulling the 15,000-lb truck on live TV.

There are so many uncomfortable things about this video. 1. She fails miserably. 2. The awkward commentary and happy chat by Matt Lauer and the other cohosts. 3. The aftermath where everyone just kind of stands around, wondering if she's going to give it another shot.