Performance Metrics: Dell Computer Corporation

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Dell Computer Corporation asserts a corporate responsibility philosophy geared towards “enabling human potential” through technology and making access to green technology easier for everyone, including the underprivileged (“Corporate responsibility,” 2012, para. 1-2). In order for this philosophy to result in meaningful practices and actions, it is necessary for Dell to utilize performance measures. As Epstein (2008) points out, “measurement is critically important because it links performance to the principles of sustainability and facilitates continuous improvement” (p. 164). Given the size and scope of Dell Computer Corporation, there are a multitude of relevant performance measures which could be used to assess the company’s…show more content…

Tod Arbogast, head of sustainability at Dell, points out that energy efficiency is becoming a critical factor in buying decisions for many customers due to concerns need for cost savings (“Dell aims to prove,” 2008). Therefore, performance metrics for energy efficiency are important for Dell to address.
Given the significance of energy use and emissions from technology, it is important that Dell, along with other IT companies, use performance metrics to monitor and address these factors in their sustainability plans. Epstein (2008) suggests many examples of measures that may be used. Performance metrics for Dell’s inputs in this area could include allocating funding for research and development into more energy efficient technology and monitoring energy efficiency and emissions through regulatory standards. Performance metrics for processes at Dell could potentially include measuring percentages of emissions from products, number of senior managers with specific environmental responsibilities, investing in cleaner technologies, and providing incentives for senior product developers to improve lifetime sustainability of products. Output metrics could include sustainability performance in volume and cost of energy use of products at the consumer level and stakeholder perceptions of “greener” products.

Dell Computer Corporation Case Study
I. Central Issue
Dell Computer Corporation has experienced tremendous growth since it was incorporated in 1984. The product largely responsible for the success of Dell Computer Corporation is Dell's Direct Model, which is cost-efficient and customer-friendly in terms of its production and distribution. In the ever-changing market environment of today competitors are presenting challenges with products that are new and unique. However, there is one area that…

Executive Summary
The proposal presented herein gives the background information of Dell Computers Corporation highlighting the current operation for the manufacture of computers. The proposal highlights the potential of the company to increase its market share and profitability through change of its culture from order based to inventory base.
It is indicated in the proposal that the company has potential given its product superiority in the market to increase profits through tapping into markets…

third-party service providers, and customers.
SCM of Dell Computer Corporation
For studies purposes, the SCM System of Dell Computer Corporation could be categorized into following two periods:
Dell’s SCM System from 1984 to 2008:
Supply chain management of Dell in this period was mainly based on following aspects:
(i) Direct Sale and Configure to Order (CTO) platform
Dell was founded in 1984. It was the first computer company which sold its computers systems directly to end customers, bypassing distributors…

SWOT Analysis of Dell Computers
Strengths, Weaknesses, Opportunities and Threats Analysis
Dell Computers relies on its Direct Method to sell its products. This model is not perfect.. Addressing its flaws is key to maintaining Dell's competitive edge.
Dell Computer Corporation started in 1984 by Michael Dell with this very simple premise as its basic foundation: that personal computers could be built and sold directly to customers and by doing this, Dell could address their specific needs and…

CASE STUDY & ARTICLES: DELL COMPUTER
ARTICLES & INFORMATION
Supply Chains - A Manager's Guide - Chapter 1 (abstracts)
by David A. Taylor
Cost reduction is the number-one reason that companies initiate supply chain improvements. But there’s an even bigger opportunity here: Supply chain improvements are good for the bottom line, but they can be even better for the top line. Getting the supply chain right can give a company a tremendous competitive advantage, and sometimes that advantage…

Dell Operations Management
Introduction
Founded in 1984 by Michael Dell, Dell Computer (NASDAQ: DELL) in the latest fiscal year generated $62B in revenue and earned a Net Income of $3.4B, the majority of sales generated from mobility-related products ($19B). Dell is atypical of the many PC hardware manufacturers who have been able to bypass the extreme price wars that left many of them bankrupt and well-positioned to be acquired by larger competitors. Dell transitioned quickly to a solutions-based…

Dell Computer Corporation asserts a corporate responsibility philosophy geared towards “enabling human potential” through technology and making access to green technology easier for everyone, including the underprivileged (“Corporate responsibility,” 2012, para. 1-2). In order for this philosophy to result in meaningful practices and actions, it is necessary for Dell to utilize performance measures. As Epstein (2008) points out, “measurement is critically important because it links performance to…

BUSINESS RISK EVALUATION FOR DELL COMPUTER CORPORATION
OPERATIONAL ANALYSIS:
For the fiscal year ending February 2008, Dell's net revenue totaled $61.1 billion, and its net income was $2.9 billion. The company's total assets valued $27.561 billion, with cash and equivalents making up the largest portion, which totaled $7.764 billion. The company's cash flow in operating activities was $3.949 billion, and had approximately 88,200 total employees, including around 82,700 regular employees and 5,500…

situation:
The Environment:
Economy State:
Over the decade of 1980 till 1990; the personal computer industry in the United States has grown to a $40 billion dollar industry fueled by remarkable advancements in the technologies of both storage and data processing.
However, these breakthroughs have caused this rapid growth to come to an end. As the vast spread of these technologies made personal computers become a commodity, where customers are looking for the best bargains in terms of price from…