Amazon sells $1.6M in Whole Foods’ private brands

Online sales of Whole Foods’ private label items have been more robust than Amazon anticipated. According to reports, the e-commerce giant ran into supply issues after its first week at the helm of the natural and organic grocer, and saw sales dip as it replenished stocks.

It’s a bit surprising to hear that Amazon didn’t have enough product on hand to fill orders. But the bigger takeaway is the high demand for Whole Foods’ exclusive products, including 365, one of the strongest store brands in the industry. Expect Amazon to fix its supply issues, and to continue building out sales of Whole Foods’ brands online in the months to come.