Young celebrities Rumer Willis, Pete Wentz, Wilmer Valderamma, Kristin Cavallari, Christina Milian, Josie Maran, and Corbin Bleu are starring in new ads for Op clothing, in a line that will only be available at Walmart stores.

Does that look like Rumer Willis at all to you in the header? That’s one of the official photos, and unless someone told me I never would have guessed it was her. It could be the, uh, angle of the photo, but her face just doesn’t look the same.

Here’s part of the press release along with some behind the scenes photos from the OP Website.

The campaign has a classic Op feel with the celebrities hanging out at the beach, at a ghost-town ranch and hitting the “OPen Road” in a vintage VW bus. Bringing back Op’s signature heritage pieces from the 70s, but with a younger, hipper flair, the seven celebrities showcase the collection in a
variety of upbeat, light-hearted scenes. They form a human pyramid, ride bikes and skateboards and play in the surf. The on-set chemistry was infectious and all relished in their roles as California kids on a road trip, even riding in one trailer from set to set.

Rumer Willis stated, “When you think of LA and the classic surfer beach vibe, you think of Op. The Op collection does a great job representing that lifestyle.”

Pete Wentz stated, “Everyone can wear Op and its cool. Fashion should make you comfortable and that is what Op does.”

In addition to the campaign, the celebrities will host a launch party in California later this spring and make personal appearances on behalf of the brand.

It’s not a bad idea to make a young celebrity soup and have them all represent a clothing line. I’m surprised Op is still around, though. I remember wearing those graphic t-shirts in eighth grade.

And as for Wilmer Valderrama, it’s nice to see that his career is about on par with Rumer Willis. He hasn’t done much since he told Howard Stern all the dirt on his female partners. He’s had a few crappy films, and is also the voice of preschooler favorite “Handy Manny” on the Disney Channel. He also has his own clothing line, Calavena, which he claims is designed to help men emphasize their chests and hide their asses. It is no longer carried at Kitson.

22 Responses to “Rumer Willis and Pete Wentz for Op Walmart clothing”

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1. Rumer’s smiling, which is something we never see. She should do it more often, it takes the edge off her jaw.

2. Either the lighting was set in a way or it was photoshopped to take the edge off her jaw. We usually see full-face-on pictures of her, which is really unflattering given the shape of her jawline and chin.

I think these may be the most flattering pictures that have been published of her, but I’ll admit she didn’t look nearly so freaky in Hostage as she has in recent paparazzi snaps. I think she may just not photograph well in candid shots. Which is sad, because there’s no way given her parents that she’s not going to be scrutinized heavily on her looks.

Better educated on the subject? Oh please. Most people know damn good and well about Walmart but you know what? If you’re in the lower income bracket and you need to feed and clothe your children, your ass is damn grateful for a walmart. So hurrah to all of you who can afford your lofty ideals.

None of these celebs would encourage me to buy the OP line at Wal-Mart. Personally I think they all look kind of grungy and gross.

I do however think it’s business savvy to have celebs, models and designers advertise/sell a less expensive line to Wal-Mart, Target etc. There’s a huge demographic who shops there and the pay-off is obviously worth it!

Well of course AC is joking. Everyone thinks it’s great that Walmart can run unionized grocery stores out of business. Who wants family owned hardware and clothing shops anyway? If mom and pop can’t undercut the competitor at a loss for years on end, they don’t deserve to be in business. So what if smaller shops pay a better wage, and Walmart employees have to get state assistance even though they work full time? Tax base, shmax base. Tax revenue is higher with many small shops, the money is likelier to stay in the community, but it’ll all work out. All I know is that I’m on a budget, therefore I have the right to be self-righteous about buying cheap crap. Go USA!

You know Jess, I hear people bitch about wages and benefits at Walmart every day, except from the people who actually WORK there.

Competition is what made this country what it is, and it may surprise you to hear this – but a lot of us don’t really give two shits how much tax revenue our neighborhood Walmart contributes. If it was just a small difference, then they wouldn’t be nearly as successful as they are.

I fought against Walmart for a lot of years before finally admitting I’d never been to one and trying it out. I cut my grocery bill literally in half. This actually helps the economy more than those higher-paying grocery chains. How? Because people now get to spend that extra half on non-necessities they wouldn’t otherwise be able to afford.

So yeah, Walmart runs other grocery stores out of business, but it allows people to spread their money out among more sectors, and raises the quality of life of the lowest income brackets in an area – which government is NEVER able to accomplish.

It really must be nice to live in an ivory tower, judging people for trying to keep as much of their own money as possible. High moral ideals won’t put food in your child’s stomach – and though I hope you never have to make that kind of decision – you’ll be shocked how fast you forget about why their prices are low.

Part of the difference is that super bright light flare they tossed in there – it blurs the lines of the right side of her face and her tummy, which seems a bit curvier in the candid shot. The smile absolutely helps – she has a beautiful smile. But yeah, I think the photoshop masters shaved off a cross-section of her lower face and gave her chin a point. The flare covers up anything overt in the patch.

As for Walmart, I’ll agree with Scott that competition is good. But the only companies that can compete with Walmart are OTHER giant chain corporations, leaving smaller and unique businesses out in the cold.

Call me old fashioned, but I think America in general had a lot more character when every one of our cities and towns wasn’t a carbon copy of every other city and town. America is not beige or bland, by any stretch of the imagination, our business landscape should reflect our rugged individuality.

Griping about Walmart doesn’t do nearly as much good as supporting locally owned and operated businesses in your area. I totally respect the need for things to be as cheap as possible, but you don’t have to depend on Walmart to get good deals. Most areas have a local farmer’s market with great deals on produce you know is fresh and grown by the people selling it to you. The money you save on your fresh items would more than make up for the extra cost of using a different grocer than Walmart.

Walmart does provide a lot of jobs in towns here in Indiana that have been abandoned by manufacturing companies in record numbers. It’s the biggest employer in our state right now, which is kinda sad. “Welcome to Indiana, most of us work at Walmart; please leave your aspirations at the border.”

chamalla – I live in Indianapolis, which is why I was defending Walmart in the first place. Most people around here don’t understand how much Walmart helped bail out our state economy in the last few years.

Like I said, the only people not bitching about how badly they treat their employees are the actual employees themselves, who are just happy to be off unemployment.

I love how all the critics hate that Walmart isn’t a union shop – when the jobs they are replacing here are all manufacturing jobs that were lost why? Because their unions priced themselves out of the market and all the companies moved their jobs overseas. A lower paying job here is worth a lot more than one that has to be moved to China.