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Online auctioneer eBay is banning the sale of tickets to Live 8, the Bob Geldof-organized concert to promote aid for Africa. The move comes after Geldof issued remarks critical of online ticket reselling and after activists interfered with auctions for Live 8 tickets.

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Andrew Puzder, president and CEO of CKE Restaurants, which owns Carl's Jr. and Hardee's, discusses the marketing strategy that led him to approve an ad featuring a scantily clothed Paris Hilton to promote a new burger. Puzder defends the spot, saying, "I think calling it porn in any sense is really unjustified."

The New York Times Co. has promoted Denise Warren to SVP and chief advertising officer for the New York Times Media Group. Mary Jane Patrone of The Boston Globe was named SVP and chief advertising officer for the New England Media Group.

Viacom's board of directors has approved a plan to divide the media conglomerate into two publicly traded companies. One company will consist of cable networks and the Paramount Pictures film studio, and the second will comprise broadcast properties including CBS, UPN and Infinity Broadcasting radio. The plan essentially undoes the Viacom and CBS merger announced in 1999.

Baseball's Chicago White Sox are in first place in the American League Central Division, and have a good a shot as ever of ending their 88-year World Championship drought. But try telling that to Chicago's baseball fans, who turn out in legion to support the hapless Cubs on the Northside, but will barely bite at White Sox promotions like $1 hot dogs and half-price tickets.

Milk usually keeps for one week past the sell-by date printed on the container, but if dairy products are spoiling before their dates, a warm refrigerator may be the culprit. The writer looks at the shelf lives of various dairy products.