‘Gamificaiton’ is a buzzword that has been thrown around a lot in the last few years, in all areas of modern culture, but particularly in relation to the influence of technology on work and learning. It seems obvious to say that children (and adults)...

It has been a busy couple of weeks at Open Creative Communications with production getting underway for the next edition of Optometric Quarterly – the podcast we produce which educates optometrists on exciting new advances in all things ocular.
Last ...

The recent Logan Symposium, organised by the Centre for Investigative Journalism, brought together leading journalists and activists to debate the threats posed by Secrecy, Surveillance and Censorship, in the wake of the Snowden revelations that shon...

With five weeks until Christmas, the lights are on, the fires are lit, and the major TV Ad campaigns have rolled in. John Lewis’ #montythepenguin gained over 4million views in 24hours; Sainsbury’s beautiful reconstruction of the 1914 Christmas Truce ...

A Brand New You!
Every marketing course instructs its clients that branding is the key to success. Your brand is your corporate image; your brand is what you sell. But what happens when you try to shape and develop that brand?
All industries demand ...

Websites are created to fulfill a function which can vary from selling a product, to increasing membership registration or newsletter subscription, to simply communicating a message. Accordingly, the success of each is measured by different factors -...

The internet is a weird and wonderful place. It connects people all around the world, people with niche and sometimes bizarre interests, people that would never meet in everyday life. I once saw a couple on a forum – I was doing that creepy thing whe...

Google Glass is the latest augmented reality (AR) technology which has caused a stir in the mobile advertising and marketing sector. Over the past few years augmented reality (AR) has become an integral part of several companies’ advertising and mark...