Consulting and Delivery

Value Proposition

Our Core Belief

We believe that analysis of any form of data, for decision making and action oriented insights, can
only be
achieved through a combination of technology and highly experienced analytics talent in a certain
industry
domain.

Our key differentiator is our strong knowledge of the Financial Services and Consumer Banking
Industry, over
the last 30 years, and in 4 continents. This enables us to follow a business-integrated approach to
our
delivery. We leverage a similar model for our engagements across other industry verticals like
Retail,
Telecom, and Pharma.

We also champion in building, integrating and internationalizing off-shore “Centers of Excellence”
that
function like an integrated and extended team for the partners.

The Approach

We practice the ACE model

We aim to provide best-in-class analytical solutions across our partner’s practice ‘Area’,
utilising
our
team’s core ‘Capabilities’, while blending those with the latest technology and creating a
customised and
flexible ‘Engagement’ model for delivery.

Practice Areas & Solution Offerings

Gain Competitive Edge

Customer Analytics

Analyttica’s experience with customer behavior, combined with skills in uncovering the immense potential of customer data helps partners acquire, engage and retain their customers in a suitable and optimal manner. The customer-centric solutions are many across the customer lifecycle within a product line, including:

Customer level PnL (across products and channels)

Customer lifetime valuation

Customer 360 degree view

Acquisition strategy

Retention strategy

Cross-sell/Up-sell

Customer segmentation

Customer survey and sentiment study

Servicing strategy

Customer life cycle analysis, etc.

Marketing Investment Optimization Above-the-line Channels

Marketing Investment Optimization Above-the-line Channels

Marketing Investment Optimization Above-the-Line Channels

An integral component of Analyttica’s strong Marketing Analytics capabilities is the ability to create high financial impact while enabling optimization of investments for above-the-line marketing campaigns (Pull Strategies like Advertising, TV/Radio/Print/Cinema/Digital, etc) designed for partners.

With multiple decades of experience in this area, Analyttica has proficiency to design, develop, execute and track marketing campaigns using Design of Experiments to create ‘Test and Learn’ frameworks that can be readily leveraged to newer areas within the business or across.

Analyttica further offers to integrate this with above-the-line marketing investment optimization strategies and thus create a top-down complete marketing investment optimization portfolio of actions over time.

Product Strategy

Product Strategy

Analyttica offers an array of highly insightful product-related analytical solutions that can help partners differentiate themselves and compete in their industry. Product-specific analytical solutions include:

Product level PnL.

Competitive benchmarking.

Analysis and enhancement of product value proposition.

Survey analytics.

Pricing strategies.

Planning and Forecasting.

Performance tracking, etc.

Channel Analytics

Channel Analytics

Analyttica’s experience with customer behavior, combined with skills in uncovering the immense potential of customer data helps partners acquire, engage and retain their customers in a suitable and optimal manner. The customer-centric solutions are many across the customer lifecycle within a product line, including:

This enables Analyttica to maximize the value of data by integrating the same with data coming from other channels, leveraging the broad experience and domain expertise of Analyttica Subject Matter Experts (Multi/Omni-Channel Analytics).

This provides partners with the potential to unlock the value of data by integrating the same with transaction (structured) data, leveraging our extensive experience and domain expertise in understanding and interpreting customer behavior.

Examples include:

Net Promoter Score analysis with key drivers.

Sentiment analysis from various social media platforms like Facebook, Twitter and LinkedIn.

Interpretation of customer surveys for utilization in product development.

Value Proposition enhancement and Pricing strategy, etc.

Rewards / Royalty Analytics

Rewards / Royalty Analytics

Loyalty programs are an integral component of almost all customer-facing businesses. Analyttica offers expertise with Rewards Analytics, which can create positive short and long-term financial impact for partners by deepening their customer engagement through loyalty programs. The analytical solutions in this space include:

Reporting, Data Visualization & Automation

Analyttica possesses expertise to convert data into information and insights through best-in-class reporting and automation capabilities.

Analyttica provides end-to-end solutions for all reporting, data-visualization and MIS needs, along with capabilities in automation and efficiencies. The team can design, deliver, automate and maintain reports/mis.

Analyttica offers experience in diverse industry verticals to define and design executive-level dashboards with in-house expertise in automation tools such as MS-Excel, VBA, .Net, Qlikview, Tableau, Domo, Fusion Charts, High Charts, etc. There is intense proficiency in handling big data across multiple platforms, and expertise in statistical/programming languages like R, SQL, Python and SAS to work effectively and efficiently, based on partner requirements.

Use Case 1:

Development of a Branch Index for a retail bank to review health-of-portfolio on a quarterly basis.

A strategic drill down index that provides a measure of non-financial health-of-business at branch level.

Modular in nature and can be drilled down to customer representative level.

The ability to derive insights utilizing a partner’s internal performance data, as well as leveraging external data sources like credit bureau, geo-demographic data, housing price data, school performance data, bureau of labor statistics data, macro economic indicators, social media data, and other widely available data resources, enables partners in understanding their customers as account holders, cross-product customers, and ultimately as consumers, thereby allowing them to take actions that can shift some portion of customer loyalty towards them.

Use Case 1:

Identify segments of customers with potential to invest, for a large US bank, with a suite of investment products.

Demographic based segmentation to identify groups of customers likely to invest in various products.

Customized targeting offers based on preferences of segments.

Use Case 2:

Customer Profiling to enhance process efficiency and customer satisfaction of Interactive Voice Recording (IVR) units of a contact center in a retail bank.

Profile customers into different segments based on product holding and likelihood to buy new products.

Optimize offer-palette to help customer service agents improve conversion rates.

Predictive Modelling, Governance & Control

Predictive Modelling, Governance Control

Analyttica brings multiple years of experience in data preparation, model development, model execution, model management, and governance of all components of a predictive modeling processes, across the globe. The modeling approach follows a best-in-class practice around defining the objective, selecting the methodology, developing the targeting framework, testing, implementation, and monitoring.

Develop and manage a model governance framework for a large bank in North America.

Establish modeling best practices and control procedures.

Provide review and technical approval of newly developed models.

Policy/Procedures interpretation and guidance.

Managing Compliance and Legal approvals.

Quarterly validation of 200+ models across multiple lines of business.

Use Case 2:

Leverage spend pattern analytics frameworks to build a predictive model for credit card spend disengagement in high value customers, to generate annual increment revenue of $42MM, for a large US bank.

Identify triggers/patterns leading to spend disengagement.

Develop pro-active offer/promotion strategies by segment.

Integrated Marketing Analytics -Tracking, Forecasting & Optimization

Integrated Marketing Analytics -Tracking, Forecasting Optimization

One of Analyttica’s core capabilities is a specialization in Integrated Marketing Analytics. This involves both above-the-line marketing strategies using deep-dive analytics into the association of product lines with media spend and market-mix modeling, as well as below-the-line marketing strategies/spend using campaign analytics –diagnostic and prognostic approaches.

An integrated marketing investment optimization approach considers optimization across both above-the-line and below-the-line strategies, and is derived through a sequential alternating approach of both strategies in a test and feed mode over time. This is rarely done in organizations, and Analyttica’s solution based approach can help enable the organization to optimize its marketing spend from a top-down flow.

Use Case 1: Above-the-line marketing:

Quarterly Media Investment Optimization for a large Auto OEM multi-national company in Australia, to save marketing spend of $32MM annually.

Market, Industry and Competition study.

Historical data analytics and Media Mix Modeling.

Saturation Curve Generator and Media Spend Threshold.

Investment Optimizer Creation.

Use Case 2: Below-the-line Marketing:

Develop and implement a sales performance management framework in 12+ countries across the globe for a large global bank to increase employee productivity by

Application of text analytics to analyze customer complaints and interactions to improve product propensity scores by, for a personal instalment loan portfolio of a large bank in Europe.

Analysis of customer interactions, feedback and complaints.

Integration with structured data to leverage in existing predictive models.

Large Scale Transaction Data Analytics

Large Scale Transaction Data Analytics

Analyttica specializes in the ability to leverage customer transaction-level data across different purchase payment vehicles including mobile payment products and retail stores, to derive insights for business impact.

The areas of work around this include:

Customer Spend Pattern Analytics,

Trigger and Product Propensity,

Journey Planning and Next Likely State,

Spend Disengagement Analytics, etc.

Use Case 1:

Leverage Spend Pattern analytics framework to predict credit card spend disengagement in high-value customers to generate annual incremental revenue of $42MM for a large US bank.

Identify triggers/patterns leading to spend disengagement.

Develop pro-active offer/promotion strategies by segment.

Use Case 2:

Identify “influencers” within existing customers to increase Peer-to-Peer (P2P) transactions and acquisitions, through Member-Get-Member(MGM) channels, for a mobile payments product in Latin America.

Business Impact: increase in revenue through P2P transactions, and increase in monthly acquisitions through MGM channels.

Big Data Analytics/ Machine Learning/ Artificial Intelligence

Big Data Analytics/ Machine Learning/ Artificial Intelligence

Analyttica’s business domain experience coupled with algorithmic expertise creates a winning combination of building a Big Data Analytics platform for impactful business solutions.

Use Case 1:

Insights/lead generation for retail banking through Social Media Listening for a medium sized bank in Europe.

Regular listening to social media sites based on keyword search and storing of relevant data over a period of time.

Analyse using proprietary text analytics platform integrated with Hadoop to effectively derive sentiments and market insights in a timely manner.

Use Case 2:

Perform requirement analyses and charter a plan of implementation for Hadoop framework, and movement of data into the framework, for a large bank in USA.

Seamless integration of multiple databases and data sources used by the bank for its day-to-day operations.

Engagement Model

Smarter and Accurate Decision Making

Analyttica maps engagement model(s) based on partner’s requirements. There is complete
flexibility to engage with a hybrid model for closer business integration with
end-to-end
execution and impact.

Analyttica offers access to senior analytical and industry leadership, often embedded
within
the construct, and leverages its non-IP solutions/platforms for partners.
Typical engagement models with partners span as below: