B2B Marketers: Do You Delight or Just Deliver? — NewIncite

According to an article in Sales and Marketing Management magazine, Delighting Customers Doesn’t Pay, The book authors base their claim on more than 97,000 customer surveys, the results of which show that customers whose expectations are exceeded are not more loyal than those whose expectations are just met consistently.

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Over the past six years we have developed and refined a sales process for generating business using a combination of targeting, email marketing, letters, events and follow up telephone calls. We call it Nett-Sales.
This process is working well for a range of businesses. As a sales method, Nett-Sales is suited to businesses that need more sales and to stay close to customers. The goal of this programme is to create “perfect” enquiries for you.
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