The agency was to conduct operations from New York and London with the support for the North American market. "The decision to conduct an agency review was a part of our strategy to refocus our market positioning and external communications on Jaguar's unique values," the Jaguar Managing Director, Bibiana Boerio, explained. "Working together with Euro RSCG/Fuel, we will move our communications and the Jaguar brand forward."

"Jaguar has its sights, set on the future, with a multi-faceted plan that includes great new products," continued Boerio. "We gave an insight into this new generation of beautiful, fast cars with the Advanced Lightweight Coupe, which has received a widespread recognition since its January debut in Detroit at the North American International Auto Show."

David Jones, the CEO of Euro RSCG New York, said, "This is one of the world's great brands and it deserves some of the world's great communications. We are delighted to partner with the team from Jaguar to help deliver this."

David Jones, the CEO of Euro RSCG's flagship New York office, spearheaded the project. Appointed the global CEO at the age of thirty eight, David Jones now leads the network's ten thousand staff across two hundred and thirty three offices in seventy five countries. Jones did much for the Euro RSCG life interaction. At this time, as the CEO of Euro RSCG New York, the agency was turned into one of New York's best and biggest shops. Jones joined Euro RSCG Partnership Australia in 1998 as the managing director. One year later he was appointed the CEO. Under his leadership, Euro RSCG Partnership Australia was named "Australia's Agency of the Year" in 2000 and 2001 and was named Australia's "interactive TV advertising agency of the Year" four times. Being the EVP, the managing director of the global business, David Jones led Euro RSCG's forty two multinational clients. Prior to joining Euro RSCG, he had also worked at Lowe Europe, J. Walter Thompson and BDH/TBWA.

Euro RSCG Worldwide has much experience in interactive TV advertising. It won major new businesses that comprise: Charles Schwab; GlaxoSmithKline's Advair, the leading asthma medication, the company's largest DTC drug; Schering-Plough's Claritin, allergy medication; Novartis' Nicotinell, an anti-smoking gum, which ranks among the company's five global brands; and Dos Equis Beer from Heineken USA.

Euro RSCG Worldwide is not only a leader in interactive TV advertising; the agency is a leading integrated marketing communications agency as well. Euro RSCG Worldwide is made up of two hundred and thirty three offices, located in seventy five countries throughout Europe, North America, Latin America and Asia Pacific. Advertising, marketing services, corporate communications and interactive TV advertisingsolutions are provided to global, regional and local clients by the agency. Euro RSCG has an impressive client list that contains Airbus, Air France, Aventis, Capgemini, Danone Group, LVMH Louis Vuitton, MCI, Polaroid, PSA Peugeot Citroen, Reckitt Benckiser and Volvo. Headquartered in New York, Euro RSCG Worldwide is a world leader in communications.

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