I thought it was a quite obvious one considering the info related in the article.. :-P Would be nice if it had NFC inbedded aswell, tab the phone to start the cooker and get info on your phone when the rice is done ect.. ^^

A Japanese company did demonstrate a high-tech rice cooker which can be controlled by a smartphone app via NFC. But it's pretty overkill because even kids know how to cook steam rice from scratch in east Asia.