Impressions: Your company update impressions over time, with daily and weekly trending.

All these insights are important, as the data provides you with a clear idea of how your audience is growing (or not growing) and the type of content that’s performing best.

For example, “highest engagement updates” helps you understand the type of content that best resonates with your audience. This is calculated with the following formula: Engagement Rate = (Likes + Comments + Shares + Clicks) ÷ Impressions.

So, with all this in mind, will you start using LinkedIn more often? Could the right strategy put your brand in front of a whole new audience?

Using social media to market your business is a great idea, especially if your audience is receptive to the content you’re sharing.

But how do you really know if your social media strategy is generating the intended results?

Like many small business owners and marketing professionals, you take the time every month (or more often) to visit each channel, record some numbers, and examine your findings.

In its most basic form, this approach entails the following steps:

Visit each site – such as Instagram, Twitter, and Facebook – when you have time in your schedule to do so

Dig around for the information that’s most important to your social strategy

Record it in a spreadsheet for future use

Repeat the process after the next cycle ends (such as in a week or month)

Compare the most recent period to the one before it

While this process can turn out the right information, it’s extremely time consuming. This is particularly true if your social media channels are robust, such as a Twitter account with tens of thousands of followers and just as many Likes and Retweets.

The Solution

Rather than manually collect social media data, you can use an all-in-one business dashboard that does the work for you.

While manual collection can take as long as several hours to complete, Dasheroo can provide the data you need within a matter of seconds. Even better, data is collected and displayed in real time, ensuring that you always have access to exactly what you need.

It takes a lot to execute a successful social media strategy. If you’re spending too much time collecting data and not enough time on execution, it may be time for a change.

Once you make the switch, you’ll come to realize that you have more time in your day and instant access to all the data you need to make confident decisions.

Many companies shy away from Instagram because they aren’t yet comfortable sharing images and short videos. While this is different than sharing text based updates on Twitter and Facebook, once you have a strategy in place everything will come together.

From day one, you’ll want to use an Instagram dashboard for small business to better understand what’s working, what’s not, and how to make positive changes in the future.

Here are three data points that deserve your attention:

1. Followers

It’s not always easy, but you want to see your follower count trending upward.

Even if it’s slow and steady at first – a few new followers per week – the right strategy will eventually lead to a faster pace.

2. Engagement

At first, your goal may be simple: implement a strategy for sharing regular Instagram posts.

While this is a good jumping off point, don’t stop there. There’s more to Instagram success than sharing high quality photos. Engagement is the name of the game.

How many likes are your Instagram posts receiving? How many comments?

Just the same as followers, you hope to see a steady increase over time. Fortunately, as your follower count grows, there’s a greater likelihood of increased engagement.

3. Hashtag Performance

The use of hashtags is one of the best ways to boost your follower count and generate more engagement. Of course, success is based largely on selecting the right hashtags.

With a hashtag leaderboard, you’ll always know which hashtags are associated with the highest level of engagement. This allows you to adjust your usage for better results in the future.

Is your small business spending more time on Instagram? Are you confident in the direction you’re headed? There’s no better time than now to win big with Instagram. This could do wonders for your company!

While you may assume this is the best strategy for your agency right now, there’s something you need to remember: there are many ways to impress clients through the creation of detailed reports.

Here are some of the many potential pitfalls of doing away with client reports:

1. You’re Never on the Same Page

With daily, weekly, an/or monthly reports, you can be rest assured that you and your client are always on the same page.

They know what you’re doing and how much progress you’re making. Conversely, you have the opportunity to share your work and obtain feedback to ensure better results in the future.

2. They Never Really See That You’re Crushing It!

The only thing better than generating top of the line results for your client is sharing these results and hearing the positive feedback.

With regular client reports, it’s never a challenge to prove just how well your agency is performing. Also, you’ll find it easier to keep the client happy and improve the likelihood of a long-term business relationship.

3. It Could Come Back to Haunt You in the Future

Imagine this: you decide to do away with client reports and assume that everything is fine for several months. Then something happens. Your client comes to you and asks for all the information you’ve been holding back.

It could take quite a bit of time and effort to gather all the information necessary to get the client up to speed. Not to mention the fact that your client may not be happy with the strategy you’ve employed over that time.

As you can see, there are many potential pitfalls of skipping client reports. Rather than take a chance, it makes sense to learn more about Dasheroo for Agencies.

As an agency owner, there’s nothing more important than impressing your clients.

While you’ll spend most your time and energy on generating top of the line results, there’s something else to remember: the way you share data with your clients is every bit as important.

Fortunately, with the help of Dasheroo for Agencies, you can impress your clients with every report you create and share. Here’s how:

1. Direct Access for Collaboration

While it may not be necessary for every client, some will request direct access. Fortunately, we make it simple to provide access with a couple clicks of the mouse.

From there, your clients can review, you can collaborate, and any changes can be made on the fly.

2. Deliver on a Schedule

For those clients that don’t need direct access, you have the power to share reports via email.

Best yet, you don’t have to manually send reports upon completion (unless you want to, of course). Instead, you can schedule them for daily, weekly, or monthly delivery. Talk about impressive!

3. Same Format Every Time

There’s nothing more unprofessional than altering the report format from month to month.

One month you send a Word doc, but the next you send a PDF. One month your logo is at the top, but the next you include your client’s.

If you want to impress your clients – while also making their life easier – you need to create and stick with a standard format. We make it simple to plug in the necessary data, all the while retaining the same look and feel.

Final Thoughts

Along with the above, here’s an excerpt from our website with a bit more information on why Dasheroo for Agencies is the right choice:

The world’s most respected agencies and brands rely on Dasheroo’s platform to track their client’s KPIs. Our cloud-based tools are both secure, reliable and backed by top-tier customer support.

So, if you’re ready to impress your clients with killer reports, you’re in the right place.

As an agency owner, there is no better feeling than bringing a new client into the fold.

While this is a big boost for your business, it also means more responsibility. Not only do you have to complete the work you promise, but you also need to create and share reports to ensure that everyone is on the same page.

Here’s the problem: you spend so much time doing big things for your clients that you come up short in regards to reporting.

You have the option to manually create reports for each client, but this becomes more demanding as your business grows. Additional challenges associated with this approach include:

Time requirement to create a single report

Potential for data inaccuracies

The overall appearance of the report

Do you really want to spend hours on end creating a report? Are you okay with the idea of including inaccurate data (hopefully not)? What will your clients think when they receive a report that looks like it was created in 1999?

Fortunately, you no longer have to bog yourself down with these common challenges associated with client reporting. Dasheroo has you covered.

Not only can you quickly customize each report with a variety of insights, but you can also take advantage of features such as:

Alerts (so you keep track of the good and bad in real time)

Email dashboards

Export dashboards to PDF or PNG format for easy sharing

Invite unlimited people to share and collaborate

Slideshow mode for internal use and/or presentations

Note: our Free, Tall, Grande, and Venti plans are great for individuals and companies of all sizes, but it’s our agency plan that will suit you best.

In the past, you may have struggled with the creation and sharing of client reports.

Now, you can use Dasheroo to save time and impress your clients – and there’s nothing better than that!

Now you’ve got a better way to manage the users that you invite into your Dasheroo account!

We’ve just launched our new roles and permissions features so you can set user access and visibility controls — perfect for agencies and teams that build dashboards for clients and/or co-workers. In many cases these folks need a way to share the dashboard metrics but would prefer to restrict the editing capabilities. With the new roles and permissions feature you’ll always be in control.

When adding new users to your organization you can set them to either a Standard user or a Read Only user. As the account owner you can continue to manage users (inviting, removing, etc.) as you have been but now you’ll have even more control over the visibility and feature access within your account.

We’d love to hear your feedback on the new roles and permissions feature so go check it out and tell us what you think.

Note: This new feature is available on our Grande, Venti, Agency & Custom plans.