Changing Times | Welcome to the British version of Biarritz

Development was intended to put Bognor Regis on a par with the best European resorts

In THE past I read a newspaper article from July, 1967, extolling the virtues of a new development in the town. The report talked of the changing face of Bognor Regis with regard to the ‘latest example of modernity so quickly establishing itself in the heart of serene and defiant Victorianism’.

The report continued: “It is the start of what the planners hope to make into a British Estoril, Biarritz, Monte Carlo or Las Palmas – svelte, elegant and progressive in the modern trend of architecture’.

With such a report, I obviously had to look further into the whole development, and was quite surprised at what I found. The area in question is around the Marine Park Gardens on the boundary of Bognor Regis and Aldwick.

However, first we should look back to the beginning of the development in this particular area. It was in 1926 when the Bognor Regis Urban District Council purchased an area of 23.5 acres of land with a boundary of Aldwick Road, the Esplanade and Mill Lane, today known as Nyewood Lane.

William Fletcher owned this land and, as a result of an auction, at the Royal Norfolk Hotel the council paid £15,500. Mr Fletcher retained the rights to the seafront, foreshore and tamarisk hedge, hoping that in the future they would pass to the local authority. The council then proceeded to sell some of the land to developers but it kept a length of land running parallel to the sea to be developed as a public garden. This was to become the Marine Park Gardens we know today.

In 1931, there was a brochure produced by HW Seymour, a developer and local builder, with regard to a new development – the Marine Park Estate. The brochure reported that: “It was designed with a view to refreshing the memories of those who are acquainted with the district of West Sussex; it is a straightforward statement of fact, devoid of sentiment or stupid padding and will, we hope, create in those contemplating retirement or residence in the South, a desire for further detailed information’.

The brochure reported on the climate and vicinity, and also advised future purchasers about the type of homes, bricks and mortgages that were to be available, and continued: ‘The Marine Park Estate is Freehold, and lies immediately on the West of Bognor Regis, but enjoys the facilities offered by the town in respect to electricity, water, gas, main drainage’.

Advertising literature used the visit of King George V on a positive note, with comments like, ‘the sea front is continuous with that of Craigweil House and Aldwick, and thus offers the sheltered healthfulness and wholesomeness that was such a telling factor in guiding His Majesty’s Physicians to select Bognor Regis as the venue for His Majesty’s convalescence’.”

This estate was finally developed and consisted of the area we now know as Wessex Avenue, Princess Ave, Selsey Ave, Kings Parade and Silverston Ave and no doubt they were to enjoy the attributes of this estate as described further in the brochure that the estate was ‘so situated that invasion by trippers, charabanc parties and others is indeed a remote contingency. Thus, residents can enjoy the quiet serenity of the seaside, minus the jangle of bands, Pierrots and other impediments, inevitably common to more public parts’.”

By 1935, the work had also been completed on the gardens, and they were opened by Mr Fletcher, by cutting a ribbon with a special pair of scissors. Many years later, the Bognor Regis Local History Society also used these scissors when it performed the opening ceremony of its museum in Hotham Park.

the gardens were to be well illuminated the next year, as they appeared to be flat, with no trees and the illuminations were to enliven the area. The main decorative feature of the park was the fountain, which had an incredible 63 jets of water which ‘emitted whirling sprays of water’ over a figure in the centre, sadly no longer present. There were also four floodlights with special silvered glass reflectors to play on the water sprays, which was to make a focal attraction in the park.

The next major event for this area was that reported at the beginning of this article: in 1967, when another development was to take place, the main contractors were advertising the construction of Marine Parade on Kings Parade.

The development was to consist of an ‘ultra-modern group of elegant flats for those who are seeking only the best for living on the coast’. These flats were offered for sale from £6,250 to £8,500 each with a ground rent of £30 a year, which I am sure today’s residents would welcome! The flats were to be fully carpeted and with maximum sound insulation.

I was interested to read one of the attributes of these flats was the introduction: “From across the Atlantic at last comes the highly effective automatic porter operating from the outer lobby door on the ground floor when the flesh and blood porter locks up at dusk. This consists of a microphone for callers, etc. etc’. An interesting addition then, but one, which today we take as normal in blocks of flats.

These constructions were not without opposition from other local residents, because they believed they broke a covenant, which stated ‘no house or building erected on any part of the land shall be used for any other purpose than as a private or professional resident, or as a private school or for the letting of apartments’. Those opposing these developments felt any relaxation in rulings would ‘lead to the collapse of the whole system of control on the estate’.

If you join the people who regularly walk around the Marine Park Gardens or those people who go there to take photographs I think you will be surprised at what you can find. This includes a number of commemorative plaques which celebrate notable people and events.