Mark Shipley

Here at Smith & Jones, Mark is best known for two things:

Spotting the hidden patterns that lead to key insights

The liberal use of his red pen

Our CEO and lead hospital marketing strategist, Mark began his career in sales and marketing (and helped pay his way through college) peddling t-shirts in front of Gucci on Fifth Avenue in New York City. A few years later, he pursued his dream of starting a boutique advertising agency upstate and co-founded Smith & Jones with Sara Tack.

For a decade and a half, Mark led Smith & Jones as a generalist agency, honing his copywriting and strategizing skills with Heineken, Michelin, General Electric, numerous regional and local businesses, banks and hospitals. After witnessing his in-laws and father experience the best and worst care our health system has to offer, he decided to dedicate the agency’s practice to helping hospitals deliver a better patient experience.