There are very few things in this world that are neutral. Consider a gift that with special wrapping paper or bows – it says something about the thought, the meaning and the care in that present. It communicates something different than a brown paper grocery bag stapled shut.

It’s a reality for everyone in business and life. Yet being a leader, it’s critical because all eyes are on you.

Your employees, your leadership peers and everyone else read into your actions. Who do you talk to regularly? Who don’t you? Did you seem distracted in that meeting? How do you spend your time? Your actions are interpreted by others based on their own perceptions, experiences and biases.

You can’t not communicate. So, shouldn’t you get better at it?

The business of communication

In business, the leaders that understand their success often rests on their ability to communicate are those best able to get employees focused and moving in the right direction, to build engagement and motivation, to get teams moving more quickly, and to generate consistent, successful results from their reports.

They generate business results by communicating strategically and they do it well – they are what I call Leader-Communicators.

With communication, you can spur success in your company, and you can build a legacy by developing a new strategic direction.

Communication can set you apart from everyone else – it’s a bona fide superpower in today’s business world.

Becoming a communication “superhero”

So, how can you get this superpower? Despite how difficult it seems to communicate at times, and how much easier it might seem to say nothing and move along (Warning! Remember not communicating actually is communicating), becoming a communication superhero is easier that you might think.

As with anything though, perfect practice makes perfect. Greats like Picasso, Michael Jordan, the Beatles and Wayne Gretzky all spent years learning, practicing and honing their skills. They didn’t just wake up one day and decide to be great. The best business leaders do the same thing – learning about new ways to tackle issues, reading about the lessons of others and continually improving. Great speakers learn the basics, and practice in front of mirrors and friends before moving crowds with their words.

Have faith. With practice, I know you can be a communication superhero.

So, now that you know you can’t not communicate, take a step back.

What is it you’re actually communicating today? What’s the first step you can take right now to improve the way you communicate?

- David Grossman

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Want more on communication? Download our Leadership Toolbox:Communicating Your Way To Great Leadership eBook today!

Today and each day I communicate that I care deeply about communications--in theory and in practice. Being even more accessible to my clients is how I could improve but the truth is that there are but 24 hours in any one day.

Christopher B.

Today and each day I communicate that I care deeply about communications--in theory and in practice. Being even more accessible to my clients is how I could improve but the truth is that there are but 24 hours in any one day.

Christopher B.

Today and each day I communicate that I care deeply about communications--in theory and in practice. Being even more accessible to my clients is how I could improve but the truth is that there are but 24 hours in any one day.

Christopher B.

Today and each day I communicate that I care deeply about communications--in theory and in practice. Being even more accessible to my clients is how I could improve but the truth is that there are but 24 hours in any one day.

All too true. When President Bush flew over New Orleans three days after Hurricane Katrina, on his way back to Washington, people on the ground watched the plane disappear. It communicated abandonment, which is how it was reported. And, of course, a moment’s hesitation when your spouse asks, “Do I look fat?” invites trouble. Thanks, Ian

All too true. When President Bush flew over New Orleans three days after Hurricane Katrina, on his way back to Washington, people on the ground watched the plane disappear. It communicated abandonment, which is how it was reported. And, of course, a moment’s hesitation when your spouse asks, “Do I look fat?” invites trouble. Thanks, Ian

About leadercommunicator blog

What does it take to be a leadercommunicator?

The Grossman Group CEO and communications expert David Grossman shares his insights on the importance of meaningful leadership communication in today’s business climate. With high level tips on engagement and connection, insights into employee motivations and behavior, and firsthand stories from the frontlines of America’s leading companies.

The leadercommunicator blog is instructive, entertaining, and a must-read for leaders, communicators, and leadercommunicators.