Insurance for Bidding on Online AuctionsThis article, about our client buySAFE, was written on the day of the company's launch. Not only did we design the website, we also developed, implemented and integrated significant underlying technologies for this leading-edge business.

In every fear lurks an insurance opportunity, even online. A small start-up company and the giant Hartford Financial Services Group plan to roll out a buyer protection plan today that is meant to instill confidence in shoppers on eBay - the Web auction site that does a booming business but engenders such a fear of fraud that an estimated 8 of every 10 online shoppers steer clear of it.

Customer privacy lockdown - E-biz pushes to shield customer data.
No way, no how. not for love nor money. Not for rent, not for sharing, not for sale. Customer data collected by online bike shop Supergo.com is safer than a ten-speed locked tight to a parking meter, and as far as site developer Steven Laff is concerned, it is not going anywhere.

Giving Consumers Access to Personal Data
When the online privacy debate reached its peak earlier this year, the watchwords were "notice" and "choice." Consumer groups demanded that online advertising companies like DoubleClick give consumers more notice when tracking their behavior, and give them the choice to avoid such tracking.

Get Personal With Web Marketing
Ecommerce companies have begun to realize that luring eyeballs to a Web site isn't the same as attracting customers. That's why Be Free Inc., a Web affiliate marketing vendor, this week is rolling out a product to help companies analyze customer data, then personalize content and marketing for prospective buyers.

The Hands-Off Approach
How are e-businesses responding to this growing demand for privacy? Some, such as Supergo and Expedia, are bending over backward to clarify their privacy policies and revamp technology to minimize potential for privacy breaches.

Supergo Email Management Solution Case Study
After suffering through five other email marketing companies, Supergo Bike Shops wanted a hassle-free, easy-to-use system with which they could send HTML emails and track the net profit of their campaigns.