New Smoothie King president, COO reveals expansion plans

February 13, 2013

Tom O’Keefe, the new president and chief operating officer of Smoothie King Franchises Inc., says the company will create a new division for company-owned units as the 626-unit chain looks to expand under new ownership.

O’Keefe, who took the helm of the Covington, La.-based chain in January, said Smoothie King recently acquired a franchised unit in Miami, bringing the total to six company-owned units. He said the company has another franchised unit under contract in the Dallas-Fort Worth area, and he foresees 30 company-owned units by the end of the year.