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If you represent one of EACA’s member companies / organisations and would like to receive our monthly advocacy update, please email sofia.karttunen@eaca.eu to subscribe.

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European Advertising Business Climate Index

Every three months, EACA publishes the Advertising Business Climate Index, which allows comparisons among different EU countries’ business cycles and their development over time. Below you can access the press releases of the all the reports up to date. In order to get access to the full reports, please get in touch with EACA on info@eaca.eu.

About the Advertising Business Climate Index

The Advertising Business Climate Index builds on responses provided by advertising and market research companies across Europe for the Business and Consumer Survey of the European Commission (DG ECOFIN). Every month, companies fill in a standardised questionnaire answering different sets of questions with a simple scale of responses: increase” (+), “remain unchanged” (=), “decrease” (-). The numbers, expressed in the graphs and the press release, are balances. The balances are obtained after a percentage of negative answers is subtracted from a percentage of positive answers.