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'Madden NFL 13' (ALL) Sells Like Hotcakes

Madden NFL 13 provides an immersive and authentic experience that fans have come to expect from the franchise, including all 32 NFL teams and more than 1,700 NFL players.

With Physics You Can Feel, Madden NFL 13 delivers Next Generation gameplay today. Powered by the all-new Infinity Engine, true player impact and authentic momentum transfer ensure that no two plays ever look or feel the same. Madden NFL 13 revolutionizes the way sports video game career modes are played with Connected Careers - a completely new and fully connected universe defined by deep gameplay, unique storylines and social integration. With cutting-edge Infinity Engine technology, revolutionary Connected Careers and a complete audio and visual overhaul that delivers best in class presentation, Madden NFL 13 is undoubtedly the greatest entry in the franchise's celebrated history.

Based on internal EA estimates, sell-through for Madden NFL 13 was up 7% year-over-year on HD platforms with 900K units sold in its first 24 hours on the market, its best start ever on this console generation. The franchise also set a day one online usage record with a 28% jump in peak simultaneous users over last year’s first day.

“It was a phenomenal first day for Madden NFL 13, and we have high expectations for this great game to be popular throughout the fall and into the holidays,” said Seong Ohm, Walmart SVP of Entertainment. “We’re excited that our partnership with EA has helped deliver our customers unique access and content to this great game. There's incredible demand for Madden NFL 13, and it's easy to see why people are loving it.”

Not only are fans playing Madden NFL 13, but they’re talking about it. Since the launch of Madden NFL 13 for EA Sports Season Ticket consumers on August 24th, there have been 665,464 total social interactions on Facebook and Twitter combined, and the game has been mentioned on average every six seconds on Twitter.

“Madden NFL 13 is the most innovative entry the franchise has ever seen and we’re thrilled that fans have embraced it with such a huge first day,” said Andrew Wilson, Executive Vice President of EA SPORTS. “As we approach the kickoff of the NFL season next week, the football community is whetting their appetites by playing Madden NFL 13 in record numbers. With the combination of the cutting-edge Infinity Engine and new Connected Careers fans are truly getting their football fix with the best Madden NFL game ever.”

Key Features:

Madden NFL 13 delivers world-class presentation with an all-new living front end, dynamic in-game transitions, a live ticker, and drastically improved usability. Every game has the feel of a nationally televised broadcast with CBS Sports commentators Jim Nantz and Phil Simms calling the action from the virtual 3D booth.

With a completely redesigned passing game including a new pass-ready system and improved play action, and the all-new read and react defensive AI system that features the most intelligent pass defense to date, Madden NFL 13 achieves greater realism on the virtual gridiron on both sides of the ball.

Madden NFL 13 delivers a superb audio experience that faithfully replicates NFL Sundays with CBS' Jim Nantz and Phil Simms calling the action, QB cadences, authentic sound effects and actual on-field player chatter, all provided by NFL Films, and a fully-scored orchestral theme that conveys the emotion and excitement of professional football.

The all-new Infinity Engine delivers physics based gameplay, with true player impact and authentic momentum transfer that ensures no two plays ever look or feel the same.

With Connected Careers, Madden NFL 13 will revolutionize the way sports video game career modes are played.

Madden NFL 13 Ultimate Team is the definitive way to experience virtual card collecting with new content and updates that mirror exciting NFL events throughout the entire year.

Madden NFL Social is a cross-platform online game that allows for quick bursts of competitive gameplay no matter where you are. It's free to play and will be available on iOS and Facebook.