Branding is big business. But it can also be baffling for the small business owner. Knowing why you need to create a brand and how to go about it are two very different things. There are many businesses out there who think that once you’ve got a logo, that’s it, branding done. Not so. A…

In my time as a freelance copywriter, I have written for some interesting and varied organisations. So, I found myself wondering what a fitness business and a Financial Advisor had in common. Or an Executive Coach and a café chain. I had no idea where the expert in precious metals fitted into the mix…

Content Marketing is the process of creating and distributing useful, valuable and shareworthy content. A Content Marketing Strategy is the map that makes sure your content gets to where it needs to be and delivers the results you want. Without this you’ll simply end up producing content for content’s sake and distributing it in…

Evergreen content. Put simply, it’s marketing speak for content that doesn’t go out of date quickly. It’s the kind of information that stays relevant and useful, regardless of the date it was produced. A good Content Marketing Strategy should include two types of content. Evergreen and….well, Deciduous (to continue with the horticultural theme!). Evergreen content…