App makes Dads smile on Father’s Day with personalized greetings in song

Hitchin, United Kingdom – New app, AcoustiCards 1.9, sends professionally produced, personalized musical greetings in minutes, from an iPhone or iPad, to anyone.

Father’s Day (June 16th) is approaching faster than you can say ‘You’re not going out in that’ and the folks at AcoustiCards are offering free songs via their website to cheer the grumpiest old men, and reducing the price of sending a full length song from their app by over 25% for Father’s Day. From Monday 10th to Sunday 16th inclusive, a full two-minute song with a name and much more personalization will cost just 1.49 (UK) or $1.99 (US).

AcoustiCards are bringing cheer around the world, to folks like comedian Marcus Brigstocke (‘Wow!! For me!? But how? That’s awesome”) to singer Tom Robinson (“This made me smile”) and leading technology commentator Adam Engst (“I found a huge grin breaking out on my face as I listened to my song… Give it a try!”)

The AcoustiCards 1.9 app has been developed by award-winning Hertfordshire-based radio producer, Paul Arnold. He was facing some tough times eighteen months ago when he decided to throw his money and energy into creating a unique personalized musical greetings app. Paul brought his skills in audio production, music and interactive projects together to create AcoustiCards, an iPhone and iPad app that seamlessly mixes hundreds of options into its songs.

Paul says, “Having an idea for an app, is in many ways, the modern equivalent of having an unfinished novel in a drawer somewhere. To see the smile on people’s faces when they get to a line in the song that is perfect for them – that makes it all worthwhile.”

AcoustiCards is growing and welcomes ideas for songs, or approaches from a singer or a band who would like to be involved.

Notes To Editors:
* The AcoustiCards app is free to download for iPhone, iPad and iTouch
* Recipients do not need to download the AcoustiCards app to access their songs
* Users can preview as many personalized AcoustiCards musical greetings and jingles as they like before making their selection
* Songs cost from $0.99 to $2.99 to send
* For more information or to arrange an interview with app creator Paul Arnold, please contact Paul by phone or email
* To hear example cards, please visit AcoustiCards online

About the creator:
Paul Arnold is a radio producer and engineer with three Sony awards and an equal number of BBC Innovation awards to his name. Working two days a week making trails and packages for BBC Radio 4 and 4 extra, he freelances the rest of the time. His previous work has included Chain Gang, the bite-sized radio drama told by its listeners, and Easter Diaries, winner of a 2012 Jerusalem award at BAFTA in October. More details can be found at Pictures in Sound online.

Story of production:
Having an idea for an app up your sleeve is, in many ways, the modern equivalent of having an unfinished novel in a drawer somewhere.

With a background in audio production, music and interactive projects, Paul wanted to create something that would let people send a personalized song as a gift or greeting. From the initial idea of taking requests for songs by email (too expensive) to doing versions of ‘Happy Birthday’ (too complicated in terms of rights, apparently) the idea gradually focused down into an iPhone app which could seamlessly mix hundreds of options into the song.

Nearly a year after the process begun and an awful lot of learning, (Paul last programmed a computer when the keys were made of rubber and you saved your work to cassette), AcoustiCards was launched in November 2012.

Pictures in Sound provides quality audio production and engineering, backed by years of experience in the industry. It was set up by Paul Arnold, an award-winning producer of radio drama, features, promotions and interactive projects for the BBC. Copyright (C) 2013 Pictures in Sound. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.