About

Sarah & Ludo is the creative collaboration of Laurel Smith and Rowan Judd and was founded in 2014 after a decade of sourcing and collecting vintage clothing from around the world. We offer specially curated collections with unique pieces that slide effortlessly into a modern wardrobe.

Both children of the 80s, the name Sarah & Ludo is inspired by a love of cult film classic Labyrinth. That hint of magic and sense of wonder is an essential element of our ethos, and we like to pay tribute with dreamy romantic pieces juxtaposed against classic well-designed staples.

We believe in sustainability in an increasingly fast fashioned world and have a preference for natural fibres that withstand the test of time; a well-loved tee, faded denim, the perfect cotton sundress.

Clothing, like music and books and films, shows us the world as it was and the people that were. There is a romanticism in wearing clothing that has come from another time.

We travel the world searching for vintage. We do it together. And it’s a good thing that we are both patient people as the search can be as exhausting as it is exhilarating and rewarding.

Our pieces are carefully cleaned and mended and brought back to life before we send them on to their new homes. This process is very important to us and we always take pride and care in every package.

We want our customers to feel the love that we feel for every piece that we sell.