Like most brilliant ideas, the premise is simple, but the results are excellent. It not only resolves the customer's complaint and restores confidence in the company but also makes the customer feel like part of the team.

Hoping to encourage a dialogue around race-related issues, the Seattle-based coffee giant devised the now partially dismantled "Race Together" campaign where baristas write the slogan on Starbucks coffee cups, and engage select customers in a conversation on race.

With all the heated rhetoric surrounding the topic, we thought it would be helpful to reach out to people who work with cryptocurrencies on a daily basis to get to the bottom of the most common misconceptions.