Here’s Your First Look at Huda Beauty’s Top-Secret New Launch

The brand is keeping the buzzy new product launch relatively hush-hush for now, but here’s what we know so far: the New Nude Eyeshadow Palette ($65) will include a selection of neutral shades, as well as some unexpected hues and finishes you haven’t seen from other formulas on the market.

As Huda Kattan told POPSUGAR, the premise behind this palette is all about feeling sexy for yourself. “When we [were coming up with] the idea, I thought about how I feel when my makeup is done, I have my favorite outfit on, and I feel super confident,” she said. “I feel really sexy in that moment, but it’s not for anyone — it’s for me. Wearing makeup isn’t about impressing anyone or trying to be attractive for anyone but myself, and I really wanted to capture that feeling with this palette.”

Kattan also revealed that the palette will contain a new, color-changing formula with shimmering pearl flecks that will allow people to really experiment with their neutral eye shadow look, interpreting it any way they choose. “It’s honestly game-changing,” she said. “The New Nude is one of my favorites yet — the colors are so beautiful and include a never-before-seen formula, exclusive to Huda Beauty.”

Scroll ahead to see the first few looks at her top-secret palette launch (plus a few of her bestsellers that will hold you over until she reveals more information on Oct. 1).

First Look

Image Source: Courtesy of Huda Beauty

The outer packaging of the New Nude Eyeshadow Palette ($65).

The Shades

Image Source: Courtesy of Huda Beauty

While we can’t quite see the exact shades, you can certainly tell there is no shortage of textures and finishes.