7 Ways to Create Share-Worthy Content

In this week’s #EmailChat, we teamed up with Express Writers, a copywriting agency known for creating epic content for their clients, to talk about the ways that modern marketers can optimize their content for maximum shareability.

From getting more likes, shares and retweets to increasing email opens and clicks, read on for your five-minute guide to share-worthy content.

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When creating content, aim to engage

You can’t predict when or if a piece of content will go viral, but you can aim to make your content more engaging. And creating actionable, engaging content is a vital part of any marketing strategy.

Shareable content is – in it’s most simplest terms – content that has a likelihood to be shared. MovableInk calls it content that “makes you feel something.” It’s how you know you’re delivering a great experience to your readers.

A1. Shareable content makes you *feel* something. It's how you know if you're delivering a great experience. #emailchat

Shareable content is not one-size-fits-all

We asked what the qualities of a share-worthy piece of content were, and we received quite the influx of tweets on the topic! Our guest, Express Writers, said, “Shareable content should provide value to your audience and speak to their interests. Give them what they’re looking for!”

A2: Shareable content should provide value to your audience and speak to their interests. Give them what they're looking for! #emailchat

Optimize for shares

You guys couldn’t stress it enough: When it comes to creating shareable content, you should make it easy for your readers to share! This means adding social sharing buttons to every post, ‘Pin It’ buttons on images, click-to-tweet links, etc.

We loved what @PamelaHughes shared about promoting her email list:

Oooh, I love Q4. We regularly debate sharing pieces from an e-mail vs. an e-mail in its entirety. (I lean toward the former.) #emailchat

Whether you’re looking to increase your reach on social media or improve your open and click through rates, you need to get down and dirty with your data. Again, remember the goal and make necessary tweaks to continuously improve.

A6: Set goals for what you want your content to achieve. Track engagement, clicks to your website, and conversions. #emailchat