The Vented Cans features an added vent which is easily activated and creates a smoother pour. (CNW Group/Molson Coors Canada) Facebook Twitter Pinterest

355ml Vented Cans inside 15-packs will also be available in Ontario and the Atlantic in August. Expect further expansion of this innovation into 2014. (CNW Group/Molson Coors Canada) Facebook Twitter Pinterest

355ml Vented Cans inside 15-packs will also be available in Ontario and the Atlantic in August. Expect further expansion of this innovation into 2014. (CNW Group/Molson Coors Canada) Facebook Twitter Pinterest

Activation of the vent can be achieved in 3 easy steps. (CNW Group/Molson Coors Canada)

The Vented Cans features an added vent which is easily activated and creates a smoother pour. (CNW Group/Molson Coors Canada)

355ml Vented Cans inside 15-packs will also be available in Ontario and the Atlantic in August. Expect further expansion of this innovation into 2014. (CNW Group/Molson Coors Canada)

355ml Vented Cans inside 15-packs will also be available in Ontario and the Atlantic in August. Expect further expansion of this innovation into 2014. (CNW Group/Molson Coors Canada)

Molson Coors Canada announces introduction of their new Vented Cans

TORONTO, June 7, 2013 /CNW/ - Molson Coors Canada is unveiling a new
innovative twist to their packaging lineup. The Vented Cans will be
rolling out nationally this month on Tall Boy cans of two of the top
selling brands in the country, Coors Light and Molson Canadian. This
innovation is the first twist tab vented can in Canada. It features an
added vent to allow for a smoother pour, enhanced experience and a
unique opening feature.

The Vented Can has a specially designed top with a distinctive red tab
and a button-shape to the right of the can opening. Activation of the
vent can be achieved in 3 easy steps and doesn't require the aid of
special tools:

Open

Turn - align the red tab over the button

Vent - Press down to activate extra opening

"Our research confirms that consumers really love this idea because it
enhances their experience with the beer. We were careful to design the
technology to be easy and fun to use, with the benefit of an additional
opening for a smoother pour," says Kristi Knowles, Vice-President of
Marketing and Innovations at Molson Coors. "This is something consumers
are already familiar with; think of the apple juice can. Now we're
bringing a new version of this technology to our drinkers."

There are currently no other vented cans available within the beer
category in Canada. The intent was to provide beer drinkers with an
enhanced experience while keeping functionality and fun top of mind.

"Our latest innovation was developed exclusively with our supplier at
Crown Holdings, Inc. through extensive work and rigorous testing," says
Mike MacDonald, Senior Packaging Scientist for Molson Coors. "The
Vented Cans are the result of several years and evolutions of our
concepts and prototypes."

The introduction of this new vented technology comes after a string of
other successful packaging innovations including Coors Light's
two-stage Cold Certified bottles in 2008, and last summer's launch of
aluminum Widemouth Bottles with Molson Coors' new flexible packaging
line. The company's US operations also experimented with similar
innovations like the Coors Light Vented Widemouth Cans in 2008, which
yielded very positive results.

This summer, the Vented Can will be on 50 million cans. The Molson
Canadian and Coors Light Vented Cans will be sold in 473ml cans and
will be available starting mid-June with new decorated packaging. Full
distribution nationally is expected for the Canada Day long weekend.
355ml Vented Cans inside 15-packs will also be available in Ontario and
the Atlantic in August. Expect further expansion of this innovation
into 2014.

About Molson Coors Brewing Company
Molson Coors Brewing Company is a leading global brewer delivering
extraordinary brands that delight the world's beer drinkers. It brews,
markets and sells a portfolio of leading premium brands such as Coors
Light, Molson Canadian, Carling, Blue Moon, and Keystone Light across
The Americas, Europe and Asia. It operates in Canada through Molson
Coors Canada; in the US through MillerCoors; and in the U.K., Ireland
and in many Eastern Europe countries through Molson Coors Europe.
Molson Coors is listed on the Dow Jones Sustainability Index for North
America. For more information on Molson Coors Brewing Company visit the
company's website, www.molsoncoors.com.