Loog started as an academic project in 2010 when I developed the concept as my Master’s thesis at New York University. The fact that it was conceived in a university actually explains a lot about our culture: our main goal is not to make the most profit, but to offer a product that is unique and well-designed.

In March 2011, I took this idea to Kickstarter with the goal to raise $15,000. Instead, we ended up raising $65,618 from people all over the world who believed in the project and...