A former market researcher on how to make online surveys more enjoyable for the takers and useful for the writers

I have a message for the survey creators of the world: I’m tired of answering your questions. In particular, I’m tired of online surveys that are too complicated, too cumbersome and too annoying.

I’m especially annoyed because it doesn’t have to be this way. You could easily fix a lot of these surveys in a way that makes the experience better for those of us answering the questions—and make it more likely you’re going to get the...