Pages

Tuesday, October 22, 2013

Amusing Marine Product Names: Part 1 Martyr Anode

Scene from "The Wizard of Oz: Dorothy throws water onthe Wicked Witch of the West (click here for video)

As a former brand manager,
noticing product names is an ingrained occupational hazard.Sometimes, it’s also good for a laugh.

Thus, this is the first of a
brief three-part series of product names at West Marine that tickled my
funnybone.Never fear; while the
names are somewhat of an inside joke, there’s just enough of a mini-lesson to
make sure you get it.

Remember the Wizard of Oz’s Wicked Witch
of the West, cry “I’m melting, melting!” Oh, what a world! What a
world! Who would have thought a good little girl like you could destroy my
beautiful wickedness! Ohhh! Look out! Look out! I'm going! Ohhhh –
Ohhhhhhhhhh!”

Replace the words ”melting”
with “dissolving”” and “good little girl like you” with “seawater” and you’ll
get a very real sense of what happens to metal boat parts in seawater.In fact, some pundits muse her melting
is a chemical reaction (click
here for their theories), and that’s exactly what corrodes metal boat parts
into oblivion, albeit a little less quickly.

Now if the Wicked Witch of
the West deflected that water with an umbrella, or a sponge, Dorothy might
still be her domestic slave.