According to reports from The Information and The Financial Times, Fitbit is in talks to acquire smartwatch pioneer Pebble.

The reports suggest Fitbit is primarily interested in Pebble’s intellectual property including its smartwatch operating system,rather than the company’s current line of products. If the deal goes through, it’s possible that the Pebble name could be phased out, although some Pebble-like ideas could show up in next-gen Fitbit devices.