Families and individuals who qualify for government sponsored health care

Positioning

government-sponsored healthcare programs

SWOT Analysis

Strengths

1. Molina Healthcare has health plans, medical clinics and a health information management solution. No other organization of its kind does all three 2. Offers Medicare Advantage plans designed to meet the needs of individuals 3. Offers Market place plans in many of the states which allow smooth transition between plans and removes any kind of financial barriers to gain access to quality health care

4. Direct Delivery through primary care clinics

5. Fortune 500 company and one of the nation's largest Latino-owned businesses

6. Looks after the needs of low income people much before Obama care started

7. For nine consecutive years, Molina health plans have been nationally ranked for quality by NCQA

Weaknesses

1. Needs to improve it’ s customer service process

2. Limited presence means less revenue and market share

Opportunities

1. Increase of lower-income people who are eligible for coverage 2.Introduce more products in line with the changing needs of customers

Threats

1. Competition from new players and Obama care 2. The addition of lower income people poses a huge challenge in terms of scaling up its operations

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