We taste-tested 10 convenience store roll cakes for Roll Cake Day!

June 6 was Roll Cake Day in Japan, and while we’ve never needed an excuse to stuff ourselves full of cake, we took full advantage of the occasion anyway by sampling TEN convenience store roll cakes!

Even though Japan has a low obesity rate, you wouldn’t think it from browsing the aisles of any convenience store here. The shelves practically groan under the weight of a huge variety of buttery, sugary, creamy treats, and one of the most popular of these is the beloved Roll Cake. Either sold as a log or in individual slices, and usually heavily filled with cream, these calorie bombs are a favourite of little kids and adults alike.

June 6 was “Roll Cake Day” in Japan, and in the name of hard-hitting journalism we decided to buy a bunch of convenience store roll cakes and eat them. Check out the RocketNews24 staff’s thoughts to find out which roll cake to buy when you’ve got the munchies in Japan!

First up, let’s describe the challengers. For our mission, we hit up five convenience stores: Family Mart, 7-11, Lawson, Daily Yamazaki and Mini Stop.

We won’t go into detail on every cake of course, mainly because what with all the munching, crumb spraying and cream-squirting going on, it was hard to get a coherent quote from any of our writers. Just look at them stuffing their happy faces!

Eventually, they whittled it down to two MUST-BUY roll cakes! Drumroll please…

▼ Lawson’s Premium Roll Cake

▼ Daily Yamazaki’s Double Roll

While all of the cakes were of course delicious in different ways, the creaminess of the Lawson’s Premium Roll Cake’s cream and the chocolatey hit of the Daily Yamazaki’s Double Roll won our writers’ seal of approval. So next time you can’t decide what dessert to get, why not give one of these two a try?