Arvind Marchande was immediately rushed to a nearby hospital but was declared dead on arrival.

The cast and crew of comedy show "Taarak Mehta Ka Ooltah Chashmah" were left aghast on Thursday, June 30, when Arvind Marchande, head production controller of the show, died on the sets. According to reports, Marchande suffered a heart attack and had complained of chest pain before the incident.

A source told Tellychakkar.com that initially, the chest pain was thought to be indigestion and Marchande was given medication to bring some relief from the indigestion. However, to everyone's horror, Marchande couldn't tolerate the pain and died on the spot. He was immediately rushed to a nearby hospital but was declared dead on arrival.

The shooting of the show was called off for the remaining day and the next day. Producer Asit Modi and the team paid their final respects to Marchande at the hospital.

"Taarak Mehta Ka Ooltah Chashmah," which was launched in 2008 by Neela Telefilms, has gained immense popularity among viewers over the years as a family entertainer. Last month, the comedy series, which has Dilip Joshi (Jethalal) and Disha Vakani (Dayaben) in key roles, entered the Limca Book of Records as the longest-running comedy fiction show.

Other television celebs whose accidental death came as a shock to the TV industry are:

Rubina Shergill, popularly known for her performance on "Mrs. Kaushik Ki Paanch Bahuein," who died in Mumbai in 2012. Rubina had asthma and was rushed to a hospital after she suffered a severe attack on the sets. However, during the treatment she slipped into coma and eventually breathed her last in January 2012.

Abir Goswami, who rose to popularity with shows like "Kkusum," "Pyaar Ka Dard Hai Meetha Meetha Pyaara Pyaara," died in 2013. It was reported that Abir suffered a massive cardiac arrest when he was running on the treadmill at his gym.