Lead generation

Our science and healthcare ‘Lead Builder’ programme combines both our scientific/clinical expertise and our knowledge of the relevant media and communications options. We are able to offer an engaging combination of activities designed to generate quality leads.

Tailored to your needs and the specifics of your markets, Alto’s Lead Builder programme involves:

1. Creating interest

Our specialist PhD-level science/clinical writing team develops content for you that will engage your prospects – such as white papers, case studies, application notes, videos etc. We create interest in your products/services by offering prospects information that is useful to their work.

2. Getting attention

Once we have produced relevant, useful content, we use our communications toolbox to reach your prospects. As specialists in science and healthcare marketing, our communications are tightly focused on our clients’ target markets, and includes:

PR and social media – for wide reach

E-marketing for direct, “in-their-inbox” messaging

Pay-per-click advertising to influence your prospects as they are searching for information

Remarketing – to keep front of mind

We use these communications to bring your prospects to your website.

3. Capturing details

We optimise your website landing page for data capture, work with you to do this, or we can build one if that’s easier for you. Users give their contact details before downloading the content developed in step 1. Contact details can also be captured through our e-marketing system.

4. Quality leads

Qualified leads are delivered direct to your inbox. The audience-specific nature of the content and marketing channels we use help to pre-qualify the relevance of your leads.

“Alto Marketing has a rarely encountered mix of skills and expertise in healthcare, and insights that deliver a high quality service.”

Director – Sales and Marketing, Quest Diagnostics

“Always providing fresh ideas, Alto’s relationships with the media has gotten the IDT name out where it wouldn’t have been possible without them…and their service and response time is stellar.”

Marketing Communications Manager, IDT Inc

“They add value and are not afraid to suggest to us how we can improve our PR and other marketing activities. I have no hesitation in recommending them.”

Sales and Marketing Director, Lab901 (now part of Agilent)

“Alto Marketing is almost part of our company; an enthusiastic, innovative and industrious communications resource that has enabled us to reach out to our prospective clients, raise our profile and drive enquiries, worldwide.”

Sales and Marketing Director, Innovnano

“My goodness they are a great resource for me. Professional, experienced and plain old good. Enthusiastic and happy customer of Alto Marketing.”

Global Market Development Director, Advanced Cell Diagnostics Inc

“Alto has shown proven ability to provide high-quality work to demanding timelines with true enthusiasm. They are a pleasure to work with and are committed to understanding our needs and delivering results.”

Director of Communications, Oxford Gene Technology

Get in touch today to find out how we can help you

If you’re looking for people who really understand your needs and are easy to work with, talk to us.