The group helped pass a ballot initiative in Maine in 2009 banning same-sex marriage. The documents say that NOM “devoted virtually all of its resources in 2008 toward the Prop 8 campaign in California,” raising $3 million for the successful ballot initiative that bans gay marriage in the state.

The highlights include the group’s aim to exploit racial and cultural animosities. The group aims to “drive a wedge between gays and blacks” and make “support for marriage a key badge of Latino identity….to make opposition to gay marriage an identity marker, a badge of youth rebellion to conformist assimilation to the bad side of ‘Anglo’ culture.”

According to NOM, “The Latino vote in America is a key swing vote, and will be so even more so in the future, both because of demographic growth and inherent uncertainty: Will the process of assimilation to the dominant Anglo culture lead Hispanics to abandon traditional family values? We must interrupt this process of assimilation by making support for marriage a key badge of Latino identity — a symbol of resistance to inappropriate assimilation.”

Religion is another avenue, with NOM calling same-sex marriage “the tip of the spear, the weapon that will be and is being used to marginalize and repress Christianity and the Church.”

NOM even claims damage to that bipartisan icon, Small Business. Same-sex marriage, the documents say, “affects economic performance, expands the regulatory and taxing powers of government, and threatens the family businesses that generate economic growth and prosperity.”