Whitepaper&nbsp

The State of Video Marketing in 2018

Did you know that 82% of marketers plan to produce more videos in 2018? Or that two-thirds of marketing teams don’t use a video marketing platform? In The Influence & State of Video Marketing in 2018, we surveyed hundreds of marketers around the world to collect data on exactly how video marketing is playing a role in business.

In The State of Video Marketing 2018, we’ll cover a number of pressing questions that impact marketers around the world:

Key take aways

What types of content are most common among marketers?

How many total videos marketers plan to produce in 2018, and how that compares to 2017?

The amount of money and resources marketers spend on video marketing?

Do marketers plan to increase their video marketing spend in 2018?

How many brands use a video marketing platform?

Which video channels are most popular?

Are marketers integrating their video data into their entire marketing tech stack?