A video posted by dominiqueansel (@dominiqueansel) on Nov 10, 2015 at 1:56pm PST

The roll will only be available at his Kitchen in the West Village (137 7th Ave S), and features one single "long strip of dough rolled together like a spool of yarn," soaked in a spiced custard, baked twice, and topped with Apple Jack frosting. Also: butter.

This thing is only available through December 31st, and you can pre-order it online since it will probably sell out fast every day, Cronut-style. Currently the earliest pick-up time is this Friday.