Nobody in my generation has ever worn sunscreen. Why should I start now?

If you desire healthy and great looking skin, now is the time to start using your broad spectrum sunscreen daily. Your generation and the one before may have lived by the phrase “black don’t crack” but using sunscreen is now a lifestyle habit if you want optimal health and beauty.

The lack of sunscreen as a lifestyle habit in the ethnic community has done more harm than good. Morality rate of African Americans for melanoma is more than any other ethnic group. Melanoma is hard to detect in dark skin tones and people of color die of melanoma because of their carelessness, delayed diagnosis and treatment. Otherwise, melanoma is completely curable if it is diagnosed in early stages and treated immediately. People of color should be aware that although they may be able to stay longer in sun than their Caucasian counterpart, they are equally prone to skin cancer.

A higher melanin count in darker skin does provide protection of about SPF 13 but there are many disadvantages related to having more melanin. Externally, exposure to pollution, ozone and UV radiation from the sun can damage cells causing a cascade of effects that hasten the aging process including hyperpigmentation and inflammation. Melanin imbalances or hyperpigmentation is probably the most challenging skin problem.

Sun exposure is one of the top culprits for hyperpigmentation. UV exposure can trigger the uneven distribution of melanin in the skin.The greater concentration of melanin in individuals with Rich Complexions is very responsive to sunlight, making these skin tones more susceptible to discoloration. There are many different conditions that can cause discoloration; the most common is Post-Inflammatory Hyperpigmentation (PIH). It is typically a condition in which patches of skin become darker in color than the surrounding skin. It’s triggered when an excesses of melanin, (the brown pigment that produces skin tone and a tan), form deposits on certain areas of the skin. With Post-Inflammatory Hyperpigmentation, an injury to the skin — anything from a pimple or a scrape to a cut or burn — can cause the skin to darken in that spot, either semi-permanently or permanently, like a scar. So even if no one in your generation has ever worn sunscreen, if you make it part of your daily lifestyle habit it will help you maintain an even non hyperpigmented complexion.

Another reason that you should start wearing sunscreen is now there is finally a sunscreen that is designed for you. What makes us unique is that we have enhanced our SPF protection by adding lavish ingredients that control and enhance the effects of Melanin, the skin’s natural pigment, resulting in alluring dark skin tones without the chalky residue.

EXTRASHADE’s Daily Defense Hydrating Sunscreen Lotion SPF30, moisturizes and softens as it forms a protective layer over your skin. Thanks to that layer and its high vitamin C content, improves your skin’s texture as it provides broad spectrum protection and repairs discoloration.