It’s no secret that the top trade show, clocking in at over 170k visitors and millions of exhibition space, is the Consumer Electronic Show (CES). From there, there are literally hundreds of other trade shows, expos, and fairs for your business to see and be seen. If you’re a trade show booth exhibitor you’re ready and eager to promote your products or services and maybe you’re not quite sure which events to attend.

You’re exhibiting at a trade show and you know it’s already a fantastic way to reach and engage with potential clients. However, you’ve got to make sure your trade show booth stands out from the sea of booths your audience is visiting. How can you not only get their attention, but keep it long enough to really showcase what it is you have to offer? When you’re considering trade show marketing, digital content is a great way to do just that for a variety of reasons – digital content isn’t just for blogs or ebooks; digital content has the ability to travel! Take the content your team has already created and vetted and repurpose that into some more advanced marketing materials to supplement your next trade show display.