And despite suffering a ratings dip in the last couple of years, Mr Crozier says "a bit of love and attention" is all that's required.

He told The Mirror: "We've got to make sure we improve it and get it right. Funnily enough, we did the same with I'm A Celebrity, which dipped a little bit two years ago, and it has been back stronger than ever."

Mr Crozier added: "It is perfectly possible to do it. All these shows need a bit of love and attention and for things to change to keep people interested."