It also allows consumer ‘Growvestors’ to invest in the social enterprises that produce those products in emerging markets. Their international team requested a brand, and a marketing website in order to raise Round 1 funding.

The Strategy

The Growmada brand needed to be a bridge between the three different types of people using their platform: Ethical Consumers purchasing luxury items, Investors interested in supporting Social Entrepreneurs, and Artisan-Based Social Enterprises in emerging markets.

Because the platform is new, we decided to take two approaches to getting the idea across—a website with clear messaging, and a stop-motion video to help communicate their unique value proposition. This strategy allows different types of content consumers to understand the Growmada platform.

"This is Growmada"—A symbolic approach to an explainer video using stop motion, hand-rendered line animation, and live action.

The Website

An intrinsically narrative site that flows from simple to complex concepts, breaking boundaries between sections to encourage scrolling

An icon set to visually get across complex ideas.

The Growmada Platform

A collaboration to devise a smooth user flow for shoppers, investors, and artisans

Growmada started with a unique value proposition, but found it difficult to develop our brand and messaging. Cosmic helped us develop our brand strategy and marketing materials and create a simple, beautiful design for our website and platform. Hats off to Cosmic for a job well done!