17th August, Melb – The Foundations of Digital Marketing

In this masterclass, the first of which in Sydney sold out in 24 hours, you’ll be introduced and given the chance to review the fundamentals of digital marketing. Learn how to set a strong, strategic and integrated digital marketing plan that will allow your brands’ digital presence to grow and scale. In this class you will be following best practices, learning the latest tactics and ensuring you’re aligned with your customer.

The 101s:

Data & Analytics – the right set up and the numbers you need to know
Social Media – learn foundations and the latest tactics
Conversion Optimisation – how to get your customer to engage and convert
Get found – quick wins in brand awareness and search engines

Takeaways:

Understand how your data and analytics can help you make better business decisions (without being a data scientist!)
Learn how to effectively communicate and engage with your existing community while growing your community
Convert your community and your website visitors into customers
Checklists and worksheets to action – no-one will go away empty handed without actionable tasks!

This class is for you if: This class is for you if you need to freshen up on your digital marketing skills and get the opportunity for your brand/business to go through a health check to ensure it can scale!

Current or graduate marketing students
Start up founders looking to hit the ground running
Small business owners looking to realign and grow
Current marketing and social media managers looking to polish skills
Anyone looking to improve their marketing skill set

Here’s what our past attendees had to say:

“I signed up for the Digital Marketing Foundations Masterclass because I was around people working in this space but didn’t really understand it – I’m about to start a new role and wanted to be able to make a useful contribution in this area. I was super impressed with what I was able to learn in such a short space of time. The instructor was so knowledgeable and was incredibly generous with sharing her knowledge and experience. It really helped me to fill in the gaps in my own experience. I’d definitely recommend this class to anybody who feels that they don’t quite get it when it comes to digital marketing.”

– Megan Bourke

“I have been inspired by Collective Hub almost since its beginning, so I knew the class would be good, but I didn’t know how good. I have to say this has been one of the most helpful and insightful classes I have taken. I have been at university for over 6 years and there was never a class that gave me as much useful information as Digital Marketing 101. As someone who is completely new to the concept and very much felt overwhelmed, I now feel I have a grasp on things and a pathway to move forward. I have pretty much told anyone who will listen to go do the class. Thanks so much Sophie and the Collective team you guys are amazing!”