GUILDFORD, UK. – March 16, 2012 – EA SPORTS™ today invited football fans from around the world to free their game with FIFA Street, available in retail stores today in North America, and this week throughout Europe for the PlayStation®3 computer entertainment system, and for the Xbox 360® videogame and entertainment system. The community buzz and appetite for an authentic street football game has pushed the FIFA Street demo to near-record levels of global excitement. More than 2.1 million people have downloaded the demo in the past two weeks, making FIFA Street the second most downloaded demo—behind only FIFA 12—released by EA SPORTS over the past year*.

FIFA Street is the first street football videogame that authentically replicates the way the game is played around the world. It is described as “spectacular” by Official Xbox Magazine, earning an Editor’s Choice award and a review score of 9 out of 10. PlayStation: The Official Magazine calls the action, “chaotic, tense, and above all, super fun.”

From the creators of the award-winning EA SPORTS FIFA franchise, and powered by the revolutionary FIFA gameplay engine, FIFA Street delivers an arsenal of authentic street dribbling styles and trick moves that ignite the one-on-one battles. Utilize the groundbreaking new Street Ball Control to experience the highest fidelity of touch on the ball and responsiveness ever developed by the FIFA franchise. Compete everywhere from parking lots to prestigious 5v5 futsal-style tournaments on the streets of the world’s most renowned cities. Enjoy unique and entertaining game modes like Panna Rules and the new Last Man Standing, which were created exclusively by the FIFA Street team. Play with and against the stars of the most popular clubs in the world—or real-life street players—and compete at more than 35 locations in the world .

World Tour story mode, where gamers create a team of friends and compete in a connected world against other FIFA Street gamers’ teams, is described by Official Xbox Magazine as “setting the standard for all other sports games.” In the mode, players will be able to follow each other’s journey as they build their squads, unlock new tricks, and progress through the story of their pursuit of street football glory. Players will be able to share and compare progress with friends directly in the Street Network and it will also broadcast in-game videos like “Goals of the Week”, and alert friends to each other’s accomplishments throughout the game.

FIFA Street delivers a unique, fun experience where everything from the environments to the gear to the music is true to street football and its culture. Hand-selected to bring the beautiful game back to the streets, the FIFA Street in-game soundtrack features 24 songs gathered from around the globe, including artists like Kano [All + All Together Feat. Hot Chip], The Big Pink [Hit The Ground (Superman)], Wretch 32 [Unorthodox Feat. Example], and a brand new Moguai Remix to reinvent the classic Fat Boy Slim track “Ya Mama”.

For the latest news on FIFA Street join more than 8 million fans in the EA SPORTS FIFA community at http://www.facebook.com/easportsfifa or follow us on Twitter at www.twitter.com/easportsfifa. For more information visit: http://www.ea.com/uk/football/fifa-street. FIFA Street is rated “E” for everyone by the ESRB and 3+ PEGI. To download assets for FIFA Street visit the EA press site at http://info.ea.com.

About Electronic Arts
Electronic Arts is a global leader in digital interactive entertainment. The Company’s game franchises are offered as both packaged goods products and online services delivered through Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 100 million registered players and operates in 75 countries.

In fiscal 2011, EA posted GAAP net revenue of $3.6 billion. Headquartered in Redwood City, California, EA is recognized for critically acclaimed, high-quality blockbuster franchises such as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield™, and Mass Effect™. More information about EA is available at http://info.ea.com.

EA SPORTS, EA SPORTS Active, The Sims and Need for Speed are trademarks of Electronic Arts Inc. Battlefield is a trademark of EA Digital Illusions CE AB. Mass Effect is a trademark of EA International (Studio and Publishing) Ltd. John Madden, NFL, NCAA, Tiger Woods, PGA TOUR and FIFA are the property of their respective owners and used with permission. “PlayStation” is a registered trademark of Sony Computer Entertainment Inc. “PlayStation” is a registered trademark of Sony Computer Entertainment Inc. Xbox 360 is a trademark of the Microsoft group of companies. All other trademarks are the property of their respective owners.