Gartners “first take” on MaXQ serialization product

Amcor (ASX: AMC), a global leader in flexible and rigid plastics packaging, and Kezzler AS, a leader in serialization business services, announce that Gartner, the world’s leading information technology research and advisory company, has published a First Takereport: Kezzler-Amcor Partnership for MaXQ Enables Supply Chain Consolidation.

The report, written by Gartner Research director, Andrew Stevens, reflects an in-depth explanation of Amcor and Kezzler’s global partnership to deliver MaXQ, a digitally interactive, embedded serialization platform applied to product packaging.

Amcor and Kezzler believe MaXQ’s dynamic serialization codes represent a significant advance because they are generated and pre-printed “en masse” across the brand owner’s packaging material. Key activities supported by the codes are anti-counterfeiting programs and consumer engagement campaigns.

MaXQ can also increase companies’ agility by providing near real-time visibility along the supply chain, and allowing companies to instantly change the actions triggered by the codes to adjust to real-time market changes and forecasting.

For Gartner subscribers, the full report is available at www.gartner.com or by clicking on this direct link.

Amcor (ASX: AMC) applies art and science to create responsible packaging solutions that enhance the products people use in everyday life. With global leadership positions in flexibles and rigid plastics packaging, Amcor continually innovates to find new and better ways to protect essential products such as food, beverage, pharmaceutical, medical, personal and household goods. Headquartered in Melbourne, Australia, Amcor employs 27,000 people worldwide and has operations across 43 countries. For more information, visit www.amcor.com