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AGENCY

ArsenalCreative

Civic Entertainment Group

Social Code

Suite Spot

SUMMARY

The Handmaid’s Tale had a confronting and
timely storyline, and Hulu needed to leverage topics, touch points, and
influential voices that would prompt discussion with the target audience while
ensuring sensitivity as a brand. Not only did we need the right message, we
needed to deliver it with empathy and authenticity.
By leading with true female perspectives and
emotive touch points, Hulu’s The Handmaid’s Tale not only became the most
discussed new streaming original during the campaign, but also achieved their
highest daily subscription increase by an original content premiere.