Rise Above

Revealed mid-January 2013 with an online event format of 90 seconds and a classic 30 second format on Chinese TV, the House of Martell celebrates visionary achievers in its new global communication campaign. The film “Rise Above” showcases people who find their wings and achieve their visions, and pays tribute to the emblem of the House, the swift, which is used as a metaphor to convey the idea that everyone has the capacity to elevate its talent and to inspire those around. Thus, the swift becomes the symbol of Martell’s …

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