3 Enormous Benefits to Charging the Right Price for Parking

The new study (here, in full), led by Adam Millard-Ball of UC-Santa Cruz, analyzed hourly parking data to determine that SFpark has indeed achieved this target occupancy rate through demand-responsive parking prices. As a result, the researchers conclude, SFpark was responsible for a 50 percent drop in cruising for spots. Millard-Ball calls the finding evidence “of the benefits of meters more generally,” and says even cities without sophisticated programs like SFpark can benefit from responsive pricing. More>>