Direct Ion Technology is the answer to the end of frizz and the beginning of smooth, silky manageable hair. With drying times up to 50% faster than non-ionic dryers, it’s a perfect marriage of form and function.

17 comments:

I've been using a Conair blow dryer for years now. The kind where you attach the brush or comb to it. Umm, so yeah...I'd love to win and finally upgrade my blow dryer! I think this one will help with my frizz. Looks like an amazing tool! Finger's crossed! :)