SF aims to expand its offerings in three phases. In its current stage, SF Media Holdings is already a fast growing OTT business in Asia, streaming local and international sports events to millions of fans every week and on track to become one of Asia’s most valuable video streaming platform in the region.

In phase two - starting with issuing SFT - SF allows fans to participate and engage with their favorite leagues and clubs using the SFT as a mode of payment for content-related transactions on a blockchain. In phase three, SF plans to issue security tokens that provide fans a defacto fractional ownership of the content and the economics – fans owning a small piece of “their” team - and dividends are paid in form of SFT. The security of token techn ology, full transparency of the ledger and the decentralized nature of a token basedon the Ethereum blockchain will allow sports fans worldwide to take part in the emergence of a revolutionary ecosystem for sports content. This whitepaper does not cover nor make any representation respect to phase three, which will take place in early 2019.

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