Tuesday, June 15, 2010

I hope you were all here this morning to see the behind-the-scenes with InStyle Magazine. If you didn't, you should definitely check it out here now! I worked with the editors to develop an ice cream story (including color story, recipe and flavor ideas, tips, products, concepts) and then propped and styled the whole story for the shoot. Be sure to check out our template for the ice cream shoot below. Here is the amazing story...

*I'd like to dedicate this post to my dad, who would have been 72 today. A little over three years ago, he lost his battle with prostate cancer. My dad was my biggest "cheerleader" as he liked to call himself. Anyone who knew him, knew how proud he was of both myself and my brother. I like to think that he is still cheering us on from wherever he is. Somehow I know he is still watching over us and being a cheerleader today. Happy Birthday Dad. Love you and miss you. xoxo

28 comments:

Oh I am sure he is extremely proud of you Amy! God Bless to you both! Running a 5k in Philadelphia this Sunday for prostate cancer....I'll think of him while doing so....The Instyle piece looks great...I just pitched someone to have creative icecream sandwiches in lieu of cake because the bday boy doesn't like cake....now I have this to back up my idea thanks!!

I have been in love with ice cream lately- it is super HOT on the West Coast! It was lovely to see your spread in the magazine on my doorstop last week and now online:) What a lovely way to celebrate summer.

Hi Amy,Indeed, your father must be watching over you from above and I'm sure that he is in awe at such a creative and talented daughter. Happy Birthday to him!Very touching tribute!The ice-cream spread is gorgeous. Such fantastic ideas. Thanks so much for sharing!Dalia

Awesome, editorial coverage.Can't wait to try a few of those recipes. Your birthday tribute to your father, really touched me. I recently lost my dad as well to cancer... he was always a lead supporter for me and my sister. Just know that he is definitely watching and has the biggest sweet tooth for you! All the best.Keep inspiring!

Amy Atlas Events

Amy is an event planner specializing in high end dessert tables. She treats each endeavor as a unique project and designs each dessert table to fit the client. Not only are her tables fashionable and fun, Amy personally samples the products from her hand-picked list of suppliers to ensure that the desserts are as delicious as they look!