Taiwan

Night Markets

Chinese tourists can make payments directly in RMB. We don't waste time sorting change during busy hours

Night market is one of the most popular merchants in Taiwan, looking forward to approaching more users.
Alipay notified targeted tourists and oversea students through various channels, with a “￥1 to eat”offer, resulted in very long line in front of participating stores.
To increase purchase, participating stores recommended Alipay with the offer and sold out soon.

Hong Kong

Watsons

Alipay credit pay increase our repeat purchases

Watsons is one of HK top consumable chains, wanted to increase repeat purchases and total sales of individual resellers customer segment.
Huabei turns Alipay wallet into a credit card, providing higher purchase power for consumers. Huabei has over 190MM+ users, of which 93% are <35 yr. old, closely matching Daigou profile.
Alipay leveraged Huabei rebate program and large user base, attracted Daigou customer segment to buy more and save more using Huabei.

Thailand

King Power

Alipay helped us send coupons to Chinese tourists ahead of time, and now more and more Chinese tourists are
visiting our store

KP is the #1 duty free shop in Thailand, wanted to grow total sales of FIT (Free-Individual-Travelers) and Chinese tourists.
Alipay identified targeted users, including: users who have stayed in Thailand over 30 days, users were in Thailand last three days, and sent King Power best coupon through Alipay App.
King Power provided discount coupon. Alipay created special promotion page for Dragon Boat festival Campaign to raise the exposure of KP’s coupon.

Japan

Mitsukoshi

Alipay brought us a large number of high-quality, big spending customers, greatly improving store performance

Mitsukoshi is one of the top department stores in Japan, looking to stimulate user purchasing through promotion.
Alipay seized Cherry Blossom Festival opportunity, publicized to loyal Alipay users at Yoyogi Park with a shuttle service to the Mitsukoshi store, created a special Discover promotion page to introduce the best of Mitsukoshi.
To increase repeat purchase, Mitsukoshi provided red envelops, to be spent on the next purchase.

Australia

Chemist Warehouse

Chinese tourists are using Alipay

Australia's well-known pharmaceutical chain wanted to expand customer reach, targeting individual resellers and Chinese tourists.
Alipay is the main destination for Chinese customers looking for shopping deals. Alipay Wallet “City Welcome Card” provides first touch point for those who have just arrived in Australia. Combined with targeted PUSH.
Chemist Warehouse offered their anniversary discount on Alipay App. Customers first saved coupons from there, then purchased in store.

Hong Kong

Mannings

Alipay expanded our brand reach to the mainland China

Mannings is HK's top consumable chain, wanted to reach new Chinese customers.
Alipay identified targeted users including: users with shopping history in HK within one year + LBS in HK last three days + Daytrip Tag” and specifically presented Manning offers.
Mannings provides discount coupon for all P&G and Dove items. Alipay created special activity page of Dragon boat festival Campaign to raise exposure of Mannings coupon.