Last Sunday, CBS News Sunday Morning broadcasted an impressive, in-depth feature story on the CIW’s Fair Food Program, reaching over 6.5 million viewers who immediately took to social media to express their staggering support for the Program and seek answers from Publix, who throughout the course of a dedicated six-year campaign has stubbornly refused to join the Fair Food Program and make a commitment to human rights for farmworkers in its supply chain.

The Sunday Morning special took us through the CIW’s incredible 20-year struggle for respect and dignity in the fields and the historical transformations that have taken place in Florida’s agricultural industry through the Fair Food Program as a result, comparing what CBS called the “Harvest of Shame” in the 1960s to what has been hailed on the front page of the New York Times as “the best workplace-monitoring program” in the U.S. today.

The piece also placed the heat on Publix, reiterating their unwillingness to commit to a proven solution to farmworker abuse, and as a response, viewers flooded social media to praise the Fair Food Program and express their shared disappointment for Publix’s unconscionable refusal to commit to supporting farmworkers’ human rights.