Per the NDP Group, prestige lip color saw sales of $668 million in the U.S. in 2017 (as quoted in the survey); that same year, QVC sold more than 1 million lip products. Over the course of its 32-year history, QVC has sold 28 tons of lip products.

“It is no surprise that lipstick becomes an important part of a woman’s beauty routine at a young age,” said Rob Robillard, vice president of integrated beauty for QVC, HSN and zulily. “A little lipstick can truly make a big difference. It's easy to use and experiment with, and it has the ability to completely transform how you look and feel. For example, while our survey uncovered that a red lip is still the most intimidating to women, it can be a very bold, powerful color that can give a quick boost of confidence.”