STAMFORD, Conn., March 14, 2016 -
Pitney Bowes (NYSE:PBI), a global technology company that provides
innovative products and solutions to power commerce, today announced
that the company has been recognized as a Leader in The Forrester Wave™:
Customer Analytics Solutions, Q1 2016. The closely watched market
assessment notes that organizations consider the Spectrum Technology
Platform and Portrait suite of analytical tools for their “customer
centricity and smooth marketing integration.”

In its Wave assessment, Forrester stated that it was “not surprising”
that Pitney Bowes and two other vendors were cited as Leaders. Pitney
Bowes was cited among vendors who “demonstrate their commitment to
customer analytics by adapting their solutions to meet clients'
ever-changing data, business, and deployment needs.” Specifically,
Pitney Bowes received the highest scores possible in the areas of: data
sources and types, data enrichment, model development, algorithm
transparency, descriptive analytics, analytics activation, marketing,
advertising and operational execution, speed of deployment, customer
experience, target market, and scale of current deployments.

“Pitney Bowes facilitates difficult analytical processes like data
preparation for the less technically savvy marketer or customer
insights,” writes Forrester Senior Analyst Brandon Purcell in the
report. “With firm roots in location analytics (due to the acquisition
of MapInfo in 2007), Pitney Bowes is well-positioned to leverage the
growing volumes of contextual mobile and IoT [Internet of Things] data.
It also offers a variety of industry-specific, demographic, and
firmographic, data products for further data enrichment.”1

Spectrum and Portrait are part of a larger Customer Information
Management (CIM) offering from Pitney Bowes that’s been designed to help
organizations better aggregate, cleanse, enrich and analyze data, in
ways that are contextually relevant. The software grants organizations
the ability to create a complete, single view of a customer, pulling
together data across disparate sources, to better engage customers with
best next action and drive a superior customer experience.

“We’re honored that Forrester Research has recognized Pitney Bowes as a
Leader in Customer Analytics Solutions,” says Jack Bullock, SVP of
Software Solutions, Pitney Bowes. “For nearly a century our clients have
relied on us for their customer information needs. Our technologies have
evolved alongside physical and digital channels in a way that allows us
to continue to provide excellence around data analytics and prepare
organizations to leverage the deluge of new information that modern
platforms generate about customers.”

About Pitney Bowes

Pitney Bowes is a global technology company offering innovative products
and solutions that enable commerce in the areas of customer information
management, location intelligence, customer engagement, shipping and
mailing, and global ecommerce. More than 1.5 million clients in
approximately 100 countries around the world rely on products, solutions
and services from Pitney Bowes. For additional information, visit Pitney
Bowes at www.pb.com.

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