""It's here. The most entertaining and informative book on how to cope has appeared ... The book will engender an occasional wince as the reader recognizes a gaffe he has made or is shocked to discover he has been committing a faux pas for months and hastily does a memory review to discover how many times he has made a fool of himself."" Steve Van Beek, Bangkok Post.

Business travel, cheaper airfares, more holiday destinations, and greater affluence, all make the world a smaller place. The broadening of travel experience means that for some there is the risk of culture shock - the reaction, positive, negative or indifferent - which occurs soon after we have been dropped into a new cultural milieu.

Whether for a long-term stay or a lazy weekend, Culture Shock! Thailand will provide you with a fun-filled crash course on the do's and don'ts, through topics such as language, food and entertaining, social customs, festivals, relationships, helpful business tips, as well as explanations of daily sights and scenes which might confuse or deter the visitor from a desire to learn and live with surroundings that are sometimes alien and uncomfortable.