http://www.ShakeWeight.com The Shake Weight™ is the revolutionary new exercise to shape and tone your arms, designed specifically for women. Based on a compl...

Andrew Sherman's insight:

False need is expressed in this commercial to promote The Shake Weight. A new product is introduced to solve a problem that is already taken care of through other forms of exercise. People are aware that exercise is beneficial and don’t need another product to trick them into minimal work and a promise of total gain.

Hasty generalization is used in this billboard to counteract global warming. The reason it is generalized is because the sample data doesn’t cover enough years in time to show the true pattern of climate change. The bellow link is the original graph from 1900 - 2012. This is where the billboard got their graph, but they sampled an amount that doesn’t show anything. As you can see the temperature has definitely risen, but it was over a longer period of time than the past fifteen years. This shows a true representation of climate change.

Logos appeal is used in this commercial to show how Dos Equis beer will make you the “Most Interesting Man in the World.” A narrator talks about how amazing this character is by showing clips of his wonderful feats and discussing his legends. It then cuts to him at a bar discussing that he occasionally drinks and only chooses Dos Equis; translation “if you drink this beer then you can be just like me.”

Compare and contrast is used in this commercial to demonstrate the superiority of GEICO insurance. I don’t see how GEICO thought they could get away with this strategy and think people would believe them. They obviously put whatever they want in either cup.

Post hoc fallacy is being used in this video to demonstrate the benefits of Gatorade. The commercial drills into your head the advantages of using all the products of Gatorade at each of your stages of performing. In turn this is supposed to improve your chances of success.

An either/or argument is being portrayed in this ad comparing two similar products. People are waiting in a line to purchase one phone while others are using their “new” phone outside of the line. This distracts the people waiting in line and they are posed with a decision; do I get the phone I'm waiting in line for or do I go with this other one that has grabbed my attention.

Pathos appeal is used in this scene from the movie Tommy Boy. In the scene Tommy is trying to persuade a company to buy his brake pads using a persuasive scenario. Tommy is definitely trying to show the intended emotion, but unfortunately it makes his customer feel the opposite.

Definition of the product Oxi Clean detergent is displayed in this commercial. It is a classic infomercial showing cut scenes of the product in use and answers to how the it combats common questions or concerns.

There is a little-known fact that few NBA fans know: all-star point guard Chris Paul has a long-lost identical twin brother, Cliff Paul, who is a State Farm ...

Andrew Sherman's insight:

Narration is used in this commercial for State Farm to sell their insurance. A person describes a set of twin brothers being separated at birth. This story doesn’t have much to do with the insurance rather the attitude State Farm has towards helping their customers.

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