On May 2012 it was Madrid's turn to host Converse international project BLOCK PARTY, an open air celebration of some of the best street art and street sport that Madrid had to offer. Created by Converse as part of the brand’s ongoing commitment to be a platform for creativity, the event was open for the public with over 1500 assistants. The event included a skate demonstration by the Converse Skate team, a Live Hip-hop act by El Chojin (one of the most legendary MCs from the Spanish music scene) live graffiti by renowned street artists Spok, Santiago Murillas, Lolo and Rocio Cañero, and finally breakdance battles with Madrid Kingz Flava. The project included product seeding, national press coverage, guerilla marketing, concert booking, photo and video coverage.