A story in NYTimes about a new line of men's care productss that will come in a package that lights up lava-lamp style: "NXT is sold in an arresting triangular container that lights up from the bottom, illuminating air bubbles suspended in the clear gel. The plastic is tinted blue, and when the AAA batteries in its base are lighted, the whole thing looks like a miniature lava lamp or a tiny fishless aquarium.

To call attention to themselves, the products, which are aimed at 18- to 24-year-old men, will glow on the shelves, inviting customers to pick them up. Every 15 seconds, a light-emitting diode (LED) in the bottom of the container flares on, stays lighted for a few seconds, then fades out."

Lots of other interesting details: the units are shipped upside down, different lights signal different ingredients, it's better to position units on lower shelves. Innovative enough to get Target, Wal-Mart and CVS on board without any supporting ad spend.

Try to see if you can Google the product up, though. Seems like someone needs some SEO. The site is here. The only "Hello, World" entry on the blog already has a few comments.