Marketing Activations Group – Coming off the heels of the highly successful 2015 NHL All-Star Game, MAG embarked on a mega experiential event in partnership with the Columbus Blue Jackets, 2015 All-Star Winter Park and the City of Columbus. It constructed a regulation-size NHL rink, entertainment tent, locker rooms, skate rental tent, bleachers and 16-foot x 32-foot screen to watch CBJ games. A social media hashtag was the locale to upload photos to win prizes.