Real-world strategies for uncovering potential and capitalizing
on opportunity

Innovation is worth little unless it generates lasting success,
and gaining measurable results from new ideas requires more than
creative risk-taking. Successful innovation demands a tactical
approach, and Getting Innovation Right reveals how your
company can secure real traction and growth in the marketplace.
With Seth Kahan's outcome-based approach, based on his experience
leading innovation initiatives at a diverse range of organizations,
you will identify the inflection points that generate market
opportunities for your company and leverage the best techniques for
securing a foothold in a lucrative new space.

Offers a framework of 7 key activities for results-driven
innovation, from intelligence-gathering through execution

Goes beyond abstract advice to offer hands-on approaches that
are relevant and applicable in any organization

The companion and follow-up to Seth Kahan's bestselling first
book,Getting Change Right and FastCompany.com blog
Leading Change

Grounded in market-based reality, Getting Innovation
Right is an indispensable resource for leaders looking to drive
results and move in fresh directions.

Seth Kahan is an executive strategy consultant and author. He works directly with CEOs on change and innovation initiatives and teaches over 25,000 professionals every year in conferences and professional seminars. He has worked with Royal Dutch Shell, World Bank, the Peace Corps, and many other organizations. His first book, Getting Change Right, was a Washington Post bestseller, and he writes regularly for Fast Company's website. He lives in Bethesda, Maryland, with his wife, daughter, and son.

“Everybody knows you have to innovate to be a success, but
it's easier said than done. Getting Innovation Right is a
master class in mastering the current business landscape. Reading
this book will give you real-world examples of innovation at work,
along with tested templates for action, so you can take your
creativity and drive and use them to create exciting products and
services your customers will clamor for.”—Daniel H. Pink,author, Drive and A
Whole New Mind

“In this dynamic and challenging global economy, those
that succeed will be those who innovate. Seth Kahan's new book
outlines the step-by-step keys to successful innovation and a
brighter future. Getting Innovation Right is a must-read
roadmap to success.”—Steve Neibergall,president, Safeway Eastern
Division

“It is important to get some practical advice in a world
filled with innovation theory. That's exactly what Seth offers in
Getting Innovation Right.”—John H. Graham,IV, CAE, president & CEO,
American Society of Association Executives

“Getting Innovation Right is one of the most
compelling business books to come around in a long time. The tools
and techniques Seth Kahan has outlined are clear, direct, and easy
to apply to any business situation. His well-reasoned approach will
allow all leaders to engage in key activities that will drive
success in the marketplace for their innovations.”—Mary E. Power,CAE, CMP; executive director, HR
Certification Institute

“Getting Innovation Right is, most of all, a
pragmatic read. Imagine if you had a systematic approach to
improving your thinking. This is it.”—Alan Weiss,PhD, author, Million Dollar
Consulting and The Innovation Formula

“With Getting Innovation Right, Seth has delivered a guide
for leaders everywhere to help accelerate their team’s
innovation through real-world examples and pragmatic
insight.”—Kevin Parker; president, CEO, and chairman of the board,
Deltek, Inc.

“As a client of Seth’s I am happy he has written a
book that spells out the successes he has had with a number of
organizations. There are great lessons here. He took on tough
challenges and turned them into success stories. Getting
Innovation Right will resonate far beyond the industries his
book covers. We can all learn from others’ success when it
comes to innovation.”—Ralph Nappi, president, The Association for Suppliers of
Printing, Publishing and Converting Technologies

“Seth is a boundless strategic thinker and motivator.
Getting Innovation Right can propel your
organization’s next move upward. Finding that elusive formula
is the key to achieving sustainable, profitable revenue growth, and
Seth gets the job done in an entertaining way.”—Mike Panaggio, chairman, DME Holdings, LLC

“Seth does it again with his latest book, Getting
Innovation Right, by providing a simple approach to attacking
innovation. It is having the courage to innovate that will
differentiate us from all the rest and is what we all strive for.
After reading this book, you will not only have an approach to
utilize, but the tools to help you make things happen quickly and
succeed.”—Michaela Oliver, senior vice president of human
resources, Rosetta Stone, Inc.

“Getting Innovation Right emphasizes a maturity
that all business executives should develop. I highly recommend
this book, as it captures both basic business fundamentals and a
dynamic approach for executives to rethink processes and strategy
on an ongoing basis.”— Anthony J. Cancelosi, K.M., president and CEO, Columbia
Lighthouse for the Blind

“In this massively disruptive and mostly distracting
business environment, you have but one choice: innovate, or
evaporate. But you must get it right, which isn’t easy. Enter
Seth Kahan’s Getting Innovation Right.”—Matthew E. May, author,The Laws of
SubtractionandThe Shibumi
Strategy

Connect with Wiley Publicity

Innovation is often associated with creativity, freewheeling experiments, tolerance for mistakes and failures, play, collaboration and curiosity. However, clever ideas and willingness to take risks are not enough to drive results in the harsh realities of commerce. To innovate effectively, corporations must have the skills to not only create a new product or service, but also to generate market desire for this innovation, resulting in corporate profit and growth. Without such success, innovation is nothing but wasted time and money.

In his new book, Getting Innovation Right: How Leaders Leverage Inflection Points to Drive Success (Wiley; 978-1-118-37833-5; March 2013; $27.95), respected international speaker, trainer and consultant, Seth Kahan, provides the ultimate guide to innovation that yields positive results. He offers practical, outcome-based instructions for identifying and taking advantage of opportunities for innovation, generating lasting value for clients and therefore sustained market success. Drawing from his experience working with hundreds of leaders and top organizations, Kahan presents seven steps for innovating well in today’s tumultuous economy and avoiding wasting valuable resources:

Pursue Inflection Points: Identify and pursue potential favorable shifts in the company’s relationship with the market.

Build Innovation Capacity: Build the foundation of internal leadership, talent and idea management necessary to cope with the stress of innovation.

Collect Intelligence: Consistently gather and apply pertinent information to equip the company to make smart strategy decisions.

Shift Perspective: Recognize new opportunities by questioning assumptions and viewing the world from a different perspective.

Drive Innovation Uptake: Reach out to those most likely interested in the company’s product to ensure it is well-received in the market.

With templates, guidelines and step-by-step instructions, Getting Innovation Right enables readers to immediately implement Kahan’s instructions, generating market opportunities and securing a foothold in a lucrative new space. According to Steve Neibergall, president of Safeway’s eastern division: “In this dynamic and challenging global economy, those that succeed will be those that innovate… Getting Innovation Right is a must read road-map to success.” Grounded in real market experience and featuring advice from several innovation experts, Kahan’s book is an indispensable resource for leaders looking to push the envelope in a manner that produces the greatest possible results.

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