All business websites are different and there is never any ‘One Size Fits All’ solution to how you should be structuring your SEO campaign or the types of SEO services you should be employing. Good quality takes time to create. It takes time to implement. And it takes time for Google to acknowledge that quality. Any time Google opens up the vault and gives a peek inside the mountains of data it has at its disposal, marketers would do well to pay attention. The day may come when links are less important to rankings, but that day hasn’t arrived yet.

Your blog posts won't start ranking immediately

Research shows that data-heavy content gets linked much more frequently as compared to opinionated content. Websites that are popular and have a lot of links shared on social media tend to perform well on the search engines. These sharing signals are picked up by the search engines which look at the links being shared to help assess the popularity of a webpage and whether it is authoritative. Quality is always important when producing new content, but it’s the SEO that can boost your efforts of reaching a target audience. Social Networking is bigger than ever these days! Sometimes known as “Online Reputation Management”, getting involved with social media sites is the fundamental step with which you begin to advertise, market and build your online reputation within your niche.

Site owners should always research an SEO consultant or SEO agency before hiring

The clickable text for a link is another place to use keywords, and to help guide the user to their destination. As a result, Google respects good anchor text. Make sure every page of your site contains at least several hundred words of helpful, well-written, relevant content; and optimize all your title tags and meta descriptions while you're at it. There are two types of backlinks, and they are internal backlinks and external backlinks. The Google search results page is a beautiful menagerie of links and blurbs and information and value, and any advantage your content can get in order to rank higher is worth pursuing. Google authorship is a clear advantage. With authorship, you receive a boost in visibility, clickthroughs, and influence, and you get ownership over what you create.

What is with this hue & cry about backlinks?

Including your target keyword within your page title positively correlated with higher search rankings. For many, SEO seems like a dark art. When it comes down to it though, it’s really about ensuring there are no obstacles to the site being found in search engines. Then it’s a matter of providing the searchers with what they’re looking for. We’ve all been frustrated by sites that load slowly, or won’t load at all, on slower data connections. Sites that load quickly help build positive digital engagement with your business, and there’s some evidence to suggest that both load time and engagement with your content improve your rankings. Gaz Hall, a Freelance SEO Consultant, commented: "Content marketing is really a component of SEO, and SEO is a component of content marketing – it's really a chicken and the egg situation."

Informative Content is the Best Content

Duplicate content as an SEO issue is a major factor. Duplicate content is when more than one page has the same content. Basically, don’t try to spam the same content across your website as this doesn’t arouse Google’s attention. This includes keywords (yes, we recommend you use keywords a number of times across your site but don’t go overboard and focus on just repetitive keywords.) Use the rel=nofollow tag in the links to websites that you do not trust, you think maybe using spamming techniques or you do not want to help in the search engines. Part of the reason data and research work well as cornerstone content is because they’re versatile. You can repurpose your original research into all the other types of content. Using structured data, you can serve Google your address details in the most convenient way.