The president and fashion director of PROJECT talks about his favorite sport coat, the best jeans in the world, and how he stays inspired

PROJECT president and fashion director Tommy Fazio is out to change the scope of trade shows. After working as fashion director at Nordstrom and as an executive at Bergdorf Goodman, Calvin Klein, and Simon Spurr, Fazio's first order of business since taking over PROJECT in November is to make PROJECT feel less like a traditional tradeshow and more like a retail floor.

"We're taking a highly merchandised approach," Fazio said. "I want to create this really compelling destination where innovation, commerce, and service converge, and I want to bring a really strong editorial point of view to the show through trend forecasting and helping the newer, younger brands with how they should present their clothes to the retailer."

Starting today, PROJECT NYC will be held for the first time at Pier 92, and Fazio is looking to implement his vision even more fully at PROJECT Vegas in February. We spoke with the fashion world veteran about his daily uniform, his favorite book, and what he drinks to keep himself energetic and healthy.