The Most-Shared Marketing Articles in our Office this Year

1) Here’s How Featured Snippets Work, According to Google

As Google SEO gets smarter, the battle for the top of search engine results pages has become more complex. Today, the number one spot on Google can be merely second best. In response, marketers are now optimizing content to grab the coveted Featured Snippet. In this article, HubSpot explains what a Featured Snippet is and how this new Google search feature works.

2) How to Earn More Links and Social Shares: Insights From 759 Content Marketing Campaigns

As content marketers, we are always strategizing about news ways to increase online engagement. We bookmarked this piece by Moz with our other favorite marketing articles, because it gives a solid overview of social sharing, complete with fascinating statistics.

3) Branded Content is the Future and it’s Already Much Bigger than you Realize

5) Online Ad Targeting does Work—as Long as it’s not Creepy

Online ad targeting, also known as remarketing, has become a very popular marketing practice this year. While some people find it helpful, others find it to be creepy. This Wired article about a Harvard Business School study examines how transparency may affect the success of online ad targeting.

In an effort to be concise, these are just five of our favorite marketing articles. Did we miss any important ones? Let us know in the comments.