Goldman Marketing Grouphttp://www.goldman-marketing.com
Medical Business SolutionsFri, 20 Feb 2015 00:38:23 +0000en-UShourly1Medical Marketing Predictions for 2015http://www.goldman-marketing.com/2015-medical-marketing-predictions
http://www.goldman-marketing.com/2015-medical-marketing-predictions#commentsWed, 11 Feb 2015 22:42:34 +0000http://www.goldman-marketing.com/?p=3555It’s that time of year again! Medical practices are looking to marketing professional for how to take their business to the next level in 2015. As a team that provides a full range of medical marketing services, from social media management to web design and printed materials, we thought it was time to voice our own 2015 medical marketing trend predictions.

Today’s patients aren’t the same ones we reached out to yesterday. Patients expect high-quality, intelligent marketing, and won’t be budge for the cookie-cutter marketing techniques from the past. The point-of-sales is harder to predict, since patient decision-making and behavior patterns have also shifted. Marketers have to keep one step ahead and ramp up their game with these new strategies.

Scoring Your Leads

Using techniques to assign leads to different stages in the sales and purchase process can help marketers avoid springing on a potential patient too soon or too late. Tracking patients’ action patterns, levels of engagement or interaction, and feedback are clues you need that can help you place whether your patients are closer to the contemplative point or the commitment point.

An added advantage of using a lead scoring system is that this can also help you prioritize your communication with promising prospects. Honing in on those who are on the verge of becoming a patient is a more efficient technique than focusing on a prospect who is steadfast in reluctance or disinterest.

Personalized Communication

Instead of randomly trying to target patients with content, the marketers of the future have adapted to targeting individual patients with content that is timely and relevant to them. Tracking click-through rates, open rates, and other key statistics can reflect how patients interact with a practice’s email campaigns. When a patient not only opens an email or newsletter, but goes the extra mile and clicks on a hyperlink, this move signals to marketers that the patient is interested in the content. Now marketers can send follow-up communications to break through to that patient.

Another strategy is to further personalize communications, setting up date reminders for each of the high prospects who are also social media followers. If they’re willing to share birthdays, anniversaries and other calendar dates that are special to them, marketers can track and merge these with their marketing calendar. When a birthday reminder appears on the calendar, for example, companies can send a special offer or birthday discount to that prospect. Not only does this boost the doctor-patient relationship, but it helps practices get their communication message across at the right time.

Patient Profiling

As website personalization continues to advance, we can plan to see websites that actually shift content according to the returning user’s past web interactions. Displaying the user’s name as a welcome headline on a site’s landing page is a nice touch, but just imagine utilizing code to have content blocks tailored to a specific user’s past purchases. If a patient goes to a skincare website, registers, and purchases a product, then the next time he or she visits the site, the landing page will display a nice array of available skincare products. Tailoring site content to each user increases the chance of closing a lead and transcends a whole new level of user online engagement.

Ahead of the Curve

With all this constant change, there’s certainly no boredom for the professionals in the medical marketing world. At Goldman Marketing Group, we’ve always got an eye out for the latest patient trends, business developments, and integrated medical marketing strategies. Stay tuned to see what we do next!

]]>http://www.goldman-marketing.com/2015-medical-marketing-predictions/feed0How to Use Pinterest to Increase Traffic to Your Medical Practicehttp://www.goldman-marketing.com/use-pinterest-increase-website-traffic
http://www.goldman-marketing.com/use-pinterest-increase-website-traffic#commentsWed, 11 Feb 2015 22:23:31 +0000http://www.goldman-marketing.com/?p=3546Like all popular social media platforms, Pinterest is all about the visual appeals and business professionals have found a way to use Pinterest as a successful marketing tool. The same can be true for medical professionals, but you just have to know how to make it work for the industry.

Steps to Take to Increase Traffic from Pinterest

As a medical professional you can use Pinterest to bring traffic to your site by methodically sharing certain types of popular visuals such as before and after photos and catchy health facts which link back to your practice’s website.

It’s not enough to just share appealing photos from your medical practice’s website, but it does play a large role in the success that Pinterest can bring to your referrals.

Set Up Your Account

First start off by setting up your new Pinterest account and verifying your website in the account section. This will allow your website to come up in search results and will display your website link on Pinterest.

Create Boards

Create an attractive Pinterest Board Page that with healthcare and wellness topics, but don’t be afraid to branch out to topics that are not directly related to your medical field. For example, as an optometrist you may decide to have a Pin board about different treatments, one about healthy food and another one about eyewear. Pinterest is a visual platform and your Pinterest profile is essentially your Pin Boards, so while you do want your boards to reflect health topics you ideally want it to be colorful and appealing.

Pin Images from Your Website

When you Pin photos from your practice’s website, you will have an opportunity to write a caption. It’s important to use relevant and specific keyword phrases in the caption so that the image will come up on Pinterest searches. If for example you are sharing a before and after photo of a rhinoplasty procedure, you can write: A before and after look at rhinoplasty by Los Angeles plastic surgeons.

Let’s backtrack to your medical practice’s website. If you are selling health products or want to set up consultations for certain procedures, the goal is to drive traffic to a landing page that will gain you readers, clients or subscribers. As Pinterest is a visual platform, you should have a photo that people will want to Pin to their boards from your website. When the photo is Pinned on Pinterest, it will have a link to the web page it was shared from. When the photo gets shared over and over again you will likely have people clicking through the image to your website.

Join Group Boards

To get maximum exposure, join Group Boards that are related health related and Pin images that are from your website to these group boards. Group boards are a powerful resource because for every member within the group, all things pinned there will instantly be shared with each of their followers. You can find popular Group Pin Boards by visiting pingroupie.com

If you type in your web address in the Pinterest search bar, you will be able to see all of the images linked to your website that have been shared by others as well. The more your images have been shared, you will likely see an increase in social media referrals from Pinterest.

Have you used Pinterest to increase traffic to your medical practice’s website?

]]>http://www.goldman-marketing.com/use-pinterest-increase-website-traffic/feed0Ways to Get the Most Out of Your Online Presencehttp://www.goldman-marketing.com/ways-to-get-the-most-out-of-your-online-presence
http://www.goldman-marketing.com/ways-to-get-the-most-out-of-your-online-presence#commentsTue, 30 Dec 2014 05:09:43 +0000http://www.goldman-marketing.com/?p=3517In today’s world, most people get their information online. What this means for the medical community is that an understanding of how to reach people online is vital for new patient referrals. With people spending more time at their computers and on their smartphones than ever, a strong online presence can have a huge impact. Here are a few ways to make sure that your online presence is the best it can be.

SEO Strategy

SEO, or search engine optimization, is vitally important for getting your name on Google’s front page. However, this is easier said than done. SEO strategy is constantly changing due to new algorithms and criteria affecting what is seen as quality content. According to Google itself, 77 percent of patients search online to find a doctor. Getting yourself on page 1 puts you in the line of sight of those patients clicking on the first names they see during their search. However, how can your website get there? This is where skilled SEO strategists come in, to carefully choose keywords and create a plan for your site that will pay off in time, which brings us to:

Content Marketing

Content marketing and SEO go hand in hand, as well-written content with strategically placed keywords can do wonders for Google rankings. Blogs, website articles, and even social media can help reinforce a site’s authority and get it ranking. It’s important, though, not to overdo it with the keywords! Don’t saturate your content with a single keyword, and make sure that all posts are well-written. Spam will get you nowhere with Google! On the other hand, a quick and easy way to get your name on page 1 is:

PPC

Pay-per-click advertising is a widely used and generally effective means of getting people to click on your website. It can be a good way to gain visibility and visitors to your website, as your link will be at the very top of the search results for whichever keyword you’re paying for. The keyword research for a PPC ad needs to be done carefully, however, and the costs weighed against the benefits. Another, potentially more personal way to engage is through:

Social Media

Social media engagement is crucial in this age of interconnectedness. Utilizing social media platforms such as Facebook, Twitter, Pinterest, and more can help you to connect with both current and potential patients, and hopefully encourage positive interaction. Optimizing posts and responding to interactions are necessary for a good social media presence; while time-consuming, it ultimately pays off as word-of-mouth referrals. In addition, social media can be a boon for SEO purposes, as it can give your brand legitimacy in the eyes of Google through strong connections and shares. It can also help spread brand visibility and disperse links, which brings us to:

A Professional and Responsive Website

If a person clicks on a link that was shared on Facebook, the website that link took them to needs to be engaging, professional, and of course responsive. Optimizing websites for mobile and tablet viewing is an incredibly important step, as chances are very high that the person who just clicked that Facebook link did it from their smartphone. A professionally designed, responsive website can mean the difference between someone clicking, becoming frustrated, and leaving three seconds later, or that same person sticking around and discovering more about your practice. Anyone can create a website nowadays, so making yours stand out through consistent branding and professional quality is a step not to be overlooked.

]]>http://www.goldman-marketing.com/ways-to-get-the-most-out-of-your-online-presence/feed0Keep Calm and Carry On With Your Business Social Mediahttp://www.goldman-marketing.com/keep-calm-carry-on-business-social-media
http://www.goldman-marketing.com/keep-calm-carry-on-business-social-media#commentsFri, 12 Sep 2014 16:37:46 +0000http://www.goldman-marketing.com/?p=3439Having a strong social media presence is more important than ever for the image and reputation of doctors and healthcare organizations. Unfortunately, even the best practices run into negative comments and difficult interactions online. Handling these negative comments will play a vital role in your social media success. Responding poorly can damage your reputation and the trust that potential patients have in you, but correctly responding can both repair relationships and attract potential patients. Navigating the many pitfalls in online client interaction and social media marketing is important for all types of medical practices.

Understand the Causes Behind Negative Comments

Someone may leave a negative comment on one of your sites, social media accounts, or review sites profiles for any number of reasons. Some insult people for the sake of gaining attention or angering other people. They’re often called “trolls” and usually have never actually interacted with you before. Because they do not reflect real experiences of patients, they are of much less importance.

However, negative interactions have many other causes. Former patients can express their views of a company much more easily today. Unfortunately, most patients are more compelled to leave negative comments over positive ones.

Finding Success in Social Media Interactions

A doctor’s website, social media, and overall online presence should be professional, why should your interactions with negative former patients be different? Commenters may not maintain a professional attitude, but there are many guidelines that you should apply to the actions you take on social media.

Stay Professional and Positive – Your demeanor should fit the social media site you are using, with many having a casual feel, maintaining professionalism is the key. Your posts represent your practice, so know how it should appear to anyone reading what you write. Be positive about what you and your fellow doctors offer and don’t give followers a reason to doubt the healthcare provider’s capabilities.

Give Thoughtful Responses – A social media post that waits on your site without your response for too long makes the practice look uncaring. Additionally, slow responses to negative comments can make it seem as though you agree. However, do not rush to comment, as this can lead to major mistakes. Also, grammatical errors and misspellings can give a poor impression of the organization. Should your posts be poorly formed or not provide a real answer to the questions asked, negative opinions of the organization can be reinforced.

Give Answers for Everyone – Remember that everyone can see your responses on social media when they are not direct messages. As such, know that the negative views expressed can represent more than one patient and the response you give can address the concerns of many. Whether the views expressed by a commenter are focused on your medical services, products, or goals, your responses should positively impact the views of everyone who follows you.

Avoid Major Mistakes – Whatever the comment or site may be, there are some actions that no business should ever take online. Foul language, insulting words, and offensive content from a company are far likelier to harm online reputation than the views of one commenter. Make sure that no social media content identifies patients by name without their consent. This will not only violate HIPPA rules, but can spark serious criticism online. Stay positive, stay professional, and stay classy.

Skilled Help in Social Media

Between running your practice and maintaining a healthy personal life, there is often little time left for online healthcare marketing, including social media. At Goldman Marketing Group, we are dedicated to creating a strong and smart social media presence that properly represents our healthcare clients while drawing in more patients. To learn more about how we can help you find success, contact us online or call 818-861-7092.

]]>http://www.goldman-marketing.com/keep-calm-carry-on-business-social-media/feed0Going Out of Networkhttp://www.goldman-marketing.com/going-out-of-network
http://www.goldman-marketing.com/going-out-of-network#commentsSat, 19 Jul 2014 07:33:46 +0000http://www.goldman-marketing.com/?p=3401Going out-of-network is a daunting yet exciting idea for many doctors around the country today. With the new Affordable Care Act, it is a higher priority for some and a necessity for others. Regardless of the reason, with a strategic plan dropping insurance is a very realistic option for a doctor of any specialty.

A cash based practice is nothing new to dentists, dermatologists or plastic surgeons. Although many are still partially insurance-based, these aesthetic specialties have been utilizing online marketing to successfully generate business for almost two decades.

Nowadays, it is no longer just aesthetic physicians looking to move to a cash-based model. It is possible for any specialty from ENT to Urology to Orthopedic Surgery. Whether taking a practice into the ‘concierge medicine’ arena, just going out-of-network or moving to a 100% cash based business model, online marketing is the foundation.

When a practice drops insurance, an immediate impact is felt by the loss of many referring physicians as well as existing patients. So instead of changing everything overnight, this transition should be done slowly with a very coordinated campaign.

A very robust online presence is required to ensure a large flow of patients are coming directly from the internet. This means everything from having a beautiful user-friendly responsive website, to a robust search-engine-optimization (SEO) campaign, to social media, to online reputation management and video marketing. If a concierge practice is desired, then an even more robust marketing strategy is needed to bring in the type of patients who are willing to spend an upfront fee to have more access and a higher level of care.

The inflow of patients from the internet does not come overnight, but once it is established a practice can receive anywhere from 50%-75% of its patients directly from the internet.

Once this is achieved, based on a financial analysis of insurance reimbursements the practice can start by dropping the lowest paying carrier. In California often times this is Blue Cross / Blue Shield. Making sure communications to referring physicians, existing patients and new patients through every medium (phone, email, fax and internet) are handled correctly is crucial.

In the end, if a comprehensive plan is followed the results of going out-of-network with health insurance can be extremely rewarding. Many of Goldman Marketing Group’s clients find that they are able to see less patients, perform more surgeries, make a higher gross profit and have a better quality of life.

If you are interested in exploring this opportunity, please contact us today.

]]>http://www.goldman-marketing.com/going-out-of-network/feed0The Power of Pinterest in Social Media Marketinghttp://www.goldman-marketing.com/power-of-pinterest-in-social-media-marketing
http://www.goldman-marketing.com/power-of-pinterest-in-social-media-marketing#commentsSun, 13 Jul 2014 19:15:07 +0000http://www.goldman-marketing.com/?p=3391By now, most small businesses understand the importance of having a strong social media presence online. Not only does social media help to engage customers, develop brand identity, and improve SEO, it can also provide significant referrals to your website. If there is one social media site that businesses should be looking into, it’s Pinterest. More than just a site to find new recipes and wedding decorations, Pinterest is now turning into a valuable marketing tool.

What Is Pinterest?

Pinterest is an image-based social media platform that allows users to find and save “visual bookmarks” called pins. Like a virtual vision board, Pinterest is a place for people to store images and information from around the web that they find entertaining, inspiring, and helpful. Many businesses are now discovering that they can engage potential customers in new ways through Pinterest’s focus on sharing visual content.

Should My Business Have a Pinterest Account?

Of the major social networking sites, Mashable reports that Pinterest is the second-highest driver of traffic to publishers behind Facebook. A business with high-quality and interesting images on their website can benefit greatly from having a Pinterest account. When a user pins an image from a website onto Pinterest, the pin automatically has a link to the source. This makes it easy for Pinterest users to find your website through an image that was pinned from your site.

For medical practices looking to expand their social media influence, Pinterest is an ideal platform for cosmetic specialties such as dermatology and plastic surgery. While other specialties can also utilize Pinterest, the inherently visual nature of cosmetic dermatology and plastic surgery practices makes it easier to build a following and gain referrals.

How Can Pinterest Impact my Marketing Strategy?

Because of the interest in Pinterest from companies, the new social media powerhouse is now making it easier for brands to engage with potential customers on their site. With Pinterest for Business, companies can track analytics and access tips and resources for increasing engagement and maximizing their account. And while Pinterest is free to use, it recently introduced sponsored pins from companies who are willing to pay a large price to tap into Pinterest’s main demographic.

According to New York Magazine, Pinterest has an estimated 40 million active users. While this is nowhere near the number of active users on Facebook, Pinterest users are mostly comprised of women in their twenties and thirties, a demographic that has serious buying power. With the power to drive traffic, increase brand awareness, and target key demographics, a Pinterest account is poised to be an important element of any effective social media marketing strategy for businesses big and small.

]]>http://www.goldman-marketing.com/power-of-pinterest-in-social-media-marketing/feed0Why Conversions are Important for Your Businesshttp://www.goldman-marketing.com/conversions-important-for-your-business
http://www.goldman-marketing.com/conversions-important-for-your-business#commentsTue, 08 Apr 2014 16:46:04 +0000http://www.goldman-marketing.com/?p=3355If you’re attempting to engage customers and bring in business with a website and online ads, one of the most important things to understand is Google AdWords’ conversion tracking. A free tool included in AdWords, conversion tracking provides you with information about what happens after a customer clicks one of your ads. Did they purchase a product, fill out a form, or sign up for a newsletter? This information is crucial in determining ROI and analyzing the efficacy of your Google ads.

Conversions may seem intimidating or hard to understand, but they’re really quite simple. Conversions can be broken down into three subgroups: general conversion, estimated conversions, and other conversions. Each type can provide your business with unique and informative statistics, which you can then use to connect your ads and keywords to specific business goals.

General Conversions

General conversions include the most important numbers and stats, like converted clicks and phone call conversions. If set up properly, converted clicks are helpful for tracking leads and can help you approximate the amount of customers you’re receiving directly from your Google ads. Converted clicks can also help you identify repeat customers and determine if multiple actions have come from the same customer (for example, a single customer filling out the same form twice).

Phone call conversions are useful for tracking sales offline. In some cases, a click on your ad doesn’t lead to a sale online, but sets a customer down a path that leads to him or her calling your business. Phone call conversions track these offline actions, allowing you to continue measuring what happens even if the process crosses from online to offline.

Estimated Conversions

Estimated cross-device conversions are a kind of estimated conversion. Estimated cross-device conversions take place when a customer clicks an ad on one device (for example, on their mobile phone), but then converts on a separate device (their tablet or desktop). This conversion type is helpful in determining how to best reach your customers. Perhaps you’ll discover that it’s more beneficial to serve more ads on mobile devices, or that certain browsers tend to reach more customers.

Other Conversions

In addition to the types of conversions described above, there are a few more conversion types that don’t comfortably fit into the above categories. Click-assisted conversions are one such example. These conversions, available in search network only, provide information about how a keyword assisted with a conversion, even if that keyword wasn’t the last thing a user clicked prior to the conversion.

A view-through conversion is another example that is available for display network ads. These types of conversions occur when a customer views your image ads or media before converting, but never actually clicks on your ad. If this customer converts later, it counts as a view-through conversion. Often, this information is counted elsewhere in your SEO data.

Conversions can be overwhelming, especially for someone new to Google AdWords, but if used correctly, they can help businesses measure and attain their goals. Thanks to the various types of conversions, you can choose a model that’s ideal for your company’s unique goals and track customer interaction.

]]>http://www.goldman-marketing.com/conversions-important-for-your-business/feed0Having a Mobile Website is a Big Dealhttp://www.goldman-marketing.com/having-a-mobile-website-is-a-big-deal
http://www.goldman-marketing.com/having-a-mobile-website-is-a-big-deal#commentsWed, 12 Sep 2012 20:22:55 +0000http://www.goldman-marketing.com/?p=1480Consciously, or perhaps without thinking about it, chances are good you browse the web on your Smartphone on a daily basis. Every so often, you come across a website that is not optimized for your mobile platform, and you find it difficult to maneuver the site, read the small text, and constantly zoom in and out. For those reasons, you might spend less time on the website than you first planned.

You might be one of the smart business owners who have already made sure that your website also works on a Smartphone, but in case you are not, it is time you strongly consider making the necessary changes.

Not only do people browse the web on their phones more than ever, but the mobile game has also changed from simply measuring whether or not you have mobile traffic, to actually measuring how your mobile traffic is behaving. In terms of measuring mobile traffic, Google Analytics is ahead of the curve, and offers an easy way to look at the important behaviors of your mobile viewers.

Understanding your mobile situation is becoming increasingly important, which is why we are helping our clients stay ahead of the mobile curve by making the necessary changes and keeping them informed. To help you understand the importance of having a mobile site, here are three pointers about the significant mobile effects on your website.

If you have 25% or more mobile traffic, you should have your site built out for Smartphones

Watch your iPad traffic. In many cases, it is the second most used mobile device. The presentation is different on a tablet, so a move to an iPad site is a quality move.

If you have 30% or more mobile traffic, you should be using a separate tracking number on mobile sites. This is a small, inexpensive investment that can lead to major revelations. Tracking numbers is often an eye-opener.

Do you have a mobile site or do you have plans to get one? We would love to know, so share your thoughts in the comments section below!

]]>http://www.goldman-marketing.com/having-a-mobile-website-is-a-big-deal/feed0Creating Content When You Don’t Have a Cluehttp://www.goldman-marketing.com/creating-content-when-you-dont-have-a-clue
http://www.goldman-marketing.com/creating-content-when-you-dont-have-a-clue#commentsWed, 05 Sep 2012 23:05:26 +0000http://www.goldman-marketing.com/?p=1462Great content will help drive traffic to your website and raise awareness. It is a great way to indirectly share your professional thoughts and opinions with others in your field, and it can even help establish relationships and open new doors.

Unfortunately, you might not always be able to generate fresh content on a frequent basis, which prevents many professionals from being as active as they would like to be. That is why we are now sharing some great content-creation tips for those of you who are fresh out of interesting ideas!

Take a page from someone else
We would never encourage stealing content, but that does not mean you cannot use information and ideas of others. You can compile a list of interesting blogs from other websites, ask online peers or co-workers for ideas, consult your readers, have someone guest write, or interview an interesting individual in your field.

Creating content without creating content
Writing content is not always about coming up with something completely original. In fact, you can create some great blog posts without even being creative. You can pick a company, product, or website as a best-case study. Write about what you think they are doing right, what you like about them, and explain what your readers can learn from the example. You can use the same approach for a worst-case study. Pick a company, product, or website and explain what they are doing wrong, why you dislike it, and explain what your readers can learn from it.

Write a review
This is such an easy thing to do, and many readers value your professional opinion. Just pick a product or service you know a lot about, preferably related to your expertise, and share your opinions on it.

Sharing your highs and lows
Share your success by giving people a simple step-by-step guide on how you got to where you are today. Just make sure you are not bragging, and focus on the valuable lessons you learned along the way. You can also share your failures while giving advice on how others can avoid the mistakes you made. Write about your biggest challenges, and explain what you learned from them.

Recycle posts
If you have been blogging for a while, chances are good you will be able to pick out some of your most appreciated and read posts of the past. Guess what? You can use them again! Pick some of your most useful older posts and share them with your readers. Sure, some might recognize the post, but keep in mind that you probably have added new readers since the original post, and they will enjoy reading it.

]]>http://www.goldman-marketing.com/creating-content-when-you-dont-have-a-clue/feed0Facebook Failshttp://www.goldman-marketing.com/facebook-fails
http://www.goldman-marketing.com/facebook-fails#commentsSat, 01 Sep 2012 01:18:53 +0000http://www.goldman-marketing.com/?p=1457We decided to compile a simple list of some of the activities we think are considered as Facebook marketing gone wrong, or, in other words, Facebook fails. While much, much more could (and deserves to) be added to the list, let’s just focus on these key points for now. Read through it and make sure you correct your mistake if any of this applies to your brand.

Your Page Does Not Have a Vanity URL

If the web address of your Facebook page consists of random numbers, you are not doing it right. In fact, if that is the case, you will not be able to successfully establish a link between offline and online marketing. A facebook URL with numbers in it is almost impossible to memorize, especially when considering that you often visit more than a single page, meaning you would have several different numerical combinations to keep track of. Instead, make sure you create a personalized URL. You can set one up here in 10 seconds.

You Are Only Posting Product/Service Information

Truth is, few people are genuinely interested in your product/service. People are interested in how your product or service makes their life easier, which is exactly why all of the plain product information is regarded as boring. If you really want to post product information, make sure you do it with style by adding some fun into it.

You Are Not Engaging Your Fans

You have more than 300 people who like your page, but none of them are active. They simply do not respond to your communication – no shares, no likes, and no comments – it is a one-way street. Facebook is a part of a little something called social media, which greatly encourages interactions, and, you guessed it, being social. You want your audience to be active, because an active audience means there is an engaged audience. While the art of engaging your audience could be the topic of a separate blog post (or a book or two), here is some quick advice on the subject: post relevant content that your audience is likely to respond to, and always invite your audience to interact.

You Are Not Using Call to Action

Never expect your target audience to take the initiative or act. Instead, tell them what you want them to do. A survey by Momentus Media found that using Call to Actions increases the interaction rate by 216%. If that is not a significant difference, we are not sure what is.

Your Communication style is not Personalized

Yes, you run a professional business and you want to be taken seriously. Fortunately, we live in a world where that does not have to mean that you need to be boring, monotone, and impersonal. Stop sharing tiring paragraphs about the history of your business; no-one is interested in that. Instead, use social media to personalize your communication. Very few people want to communicate with a corporate entity; they are more interested in communicating with other people. Keep that in mind!