Pharco Pharma NV/SA, a powerful name in the pharmaceutical world which specializes in prescribed medication, over-the-counter medicines and food supplements, has decided to use Veeva Customer Relationship Management (CRM) to help support its sales force based in Belgium. What this pharmaceutical giant needed was an intuitive yet budget friendly CRM application that was at the same time pharma-specific and flexible to company needs. Veeva CRM, a prominent cloud-based solution for international pharma and biotech companies worldwide was a natural choice.

Following years of frustration with existing CRM solutions, Pharco very boldly took the step of turning to pen and paper in 2007. The prohibitive costs, the rigidity and the lack of flexibility in the CRM solution they were working with forced this move. However, this manual system did not provide them with the insights and transparency they required of their sales team. It was also not in line with the rapid growth the company was poised for.

In a release, Karel Goderis, Managing Director for Pharco says, "Knowing the perils of selecting the wrong partner, we were especially diligent in our search. We were looking for a cloud-based CRM solution, designed for pharma that would be simple to use, cost effective, and flexible enough to grow along with our organization. Veeva was the only solution that met our criteria in full. Veeva CRM has already proven that it can sustain our annual growth rate of 40 percent, it has been nimble and fast to implement, and has spared us the expense of installing and managing onsite IT infrastructure.”

Veeva Systems have developed a global reputation for themselves as the leading providers of pharma based CRM solutions. Since the Veeva CRM is cloud based, a company does not have to worry about purchase of hardware or software, space creation or maintenance. What Veeva provides to all its customers is the added benefit of complementary automatic upgrades. This ensures that Veeva’s clientele are always using the latest version of their software. Worries related to the latest of compliance changes and their implementation as well as system enhancements are completely out of the question. All changes can instantly be made into the system without any additional costs and need for retraining of users.

Calvin Azuri is a contributing editor for TMCnet. To read more of Calvin’s articles, please visit his columnist page.