Gifts Today magazine

NY NOW preview: No-Mad

At the upcoming New York Home, Lifestyle + Gift Show, set to take place August 21-24, No-Mad will showcase its culturally-inspired tableware

At the upcoming NY NOW, set to take place August 21-24 at the Javits Convention Center, No-Mad will showcase its India-inspired tableware.

A collaboration between Indian-born creative engineer Anuj Kothari and Belgian designer Valerie Barkowski, homeware brand No-Mad takes inspiration from many cultures but its usefulness remains in line with the Indian way of life.

Its Bhumit table linen is inspired by the simplicity and traditions of Sashiko, the ancient Japanese technique of embroidery with designs screen-printed on to 100 per cent linen. Its philosophy of revisiting daily items delivers twists on traditional Indian pieces like the Indian kettle or the Thali tray.

NY NOWNY NOW will deliver, as always, three comprehensive collections – Home, Lifestyle and Handmade – this summer show will welcome more than 500 new and returning exhibitors, joining more than 2,400 companies slated to participate, with 40 per cent of them exclusively exhibiting at NY NOW.

In addition, more than 70 per cent of exhibitors are planning to have exclusive product launches, continuing the trade show’s tradition of being a global stage for brands to share their newest products with buyers and the industry.

This year, more than 300 companies will be exhibiting here for the very first time with new additions in the Home Collection – Tabletop + Gourmet Housewares and Accent on Design, in particular - including notable names such as Brooklyn Brew Shop (all grain beer making kits) and Arcade Group SRL (Italian art glass company), while tabletop returnees to the show include Lisa Neimeth Ceramics (Handmade Collection).