Product Development

Heritage inspired baseball bats made in Nashville, Tennessee

I launched Mitchell Bat Co. on October 30, 2013 during the 7th inning stretch of the World Series that was being played at Fenway Park again the Boston Red Sox and the St. Louis Cardinals. I was inspired to start Mitchell Bat Co. after working on the Salemtown Board Co. project. This started as a hobby. In August of 2013, I started drawing baseball bats with stripes and uploading those images to my personal Instagram account. People started to ask a lot of question like, "Where can I buy one of your bats?" At the time, I had no intentions of starting a bat company. But the more people showed interest in my bats, the more I thought it might be a fun project.

Social Media

With a product like Mitchell Bat Co, social media has to be a priority. I owe a lot of my success to Instagram. The content on my feed is posted on a timely manner during key event in baseball. I interact with my followers on regular basis and constantly reach out to other brands.