And there we are - the Surface Pro reviews are in. Readingthroughthemall, there's clearly a common theme, and it's not particularly positive. We're a few months in now, so I think we can finally call it: Windows 8 and Surface are the wrong way to go.

What about when the Windows Store surpasses the Windows Phone Store? What then? I'm convinced there is more momentum behind the Windows Store than the Windows Phone Store (and it is a tragedy, but a reality).

I think it was smart to not scale up Windows Phone unless Microsoft was ready to make Windows Phone a 1st class citizen within Microsoft. Not some barely acknowledged science project which is almost completely shut out by WinDiv.