Area 51

Uber Projects

Uber

Magnetic is one of Uber's exclusive partners for helping brands develop and execute on-demand experiences powered by the the Uber platform. Below are examples of how this has come to life.

Uber Valentines Day

Uber and ProFlowers spread the love on Valentine’s Day by giving riders a rose during their journey. Magnetic helped bring this to life in NYC with logistical and production support before and during this romantic day.

GE BRILLIANT MACHINES: UBER DELOREAN

We helped bring the past back to the future with GE and Uber over a weekend in San Francisco. As part of the GE Brilliant Machines campaign, Bay Area Uber users could request a ride in the most 80s of vehicles, a Delorean DMC-12’s ‘Time Machine.’ By securing logistics and production, we were able to help bring nostalgia to life on the streets of SF.

Lays - Uber Rush

We partnered with UberRush, the new Uber quick courier service, to bring a full Lay’s picnic experience for some lucky New Yorkers. Uber users in NYC could use a code word to unlock the “Lay’s Picnic” option on their Uber app and order a delivery. From there, Uber Rush bike messengers delivered free picnic baskets complete with hot sandwiches, cold water, a lovely picnic blanket and of course, lots of new Lay’s products to try. The baskets arrived in 17 minutes on average, and garnered loads of attention on social media. Now if we only had some interns to bring this service to our employees.