If you happen to be attending the event, I hope you’ll drop in to my presentation. I’ll be talking about how the transformation from industrial media to social media is changing career paths for editor, reporters, and other content creators, and outlining nine keys to a successful new-media career. I’ll also be giving away a few copies of the paperback edition of the New-Media Survival Guide to audience members hardy enough to stay with me through the entire talk.

If you can’t make it to SIPA, fear not. I expect there will be more than a few attendees reporting on the event. Look for the #SIPADC hashtag. My hectic schedule and a deplorable lack of ambition will probably limit my own efforts at live coverage, but I hope to manage at least an occasional tweet.