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Frederick

Wayfinding Program

Downtown Frederick’s greatest strength is the variety of shopping, dining and entertainment experiences that complement the rich history found among the well-preserved buildings. This “Great American Main Street”—the first in the State of Maryland—lives up to its national billing with more than 230 retailers, restaurants and art galleries, events nearly every weekend of the year, a daytime workforce of 5,000 people and more than 13,000 downtown residents. Downtown Frederick is the heart of the City of Frederick, a municipality of approximately 58,000 residents and serves as the County seat for Frederick County. MERJE is working with the Downtown Frederick Partnership to design a wayfinding program that reflects the historic character of its downtown. Gateways, directional signage for vehicles and pedestrians, as well as parking garage identification, maps, and kiosks are all essential parts of this wayfinding plan. This program will welcome, orient, direct and inform visitors and residents.