E61: The Ins and Outs of Blogging, SEO and Internet Marketing

GUEST: Kellen Kautzman

My name is Kellen Kautzman and I came across SEO first as a blogger. My first SEO related goal was to get one million views through writing articles on various platforms on the web. I have far surpassed that goal and have become a partner with Las Vegas SEO and internet marketing company ADvise Media Group.

I hold a Master’s degree from The University of Minnesota and taught for four years as an ESL and Spanish teacher. I’ve run operations at Advise media group for four years as well and have a beautiful family, wife Lonaeja, daughter Anika and son Phoenix.

SHOW DETAILS:

We all want to be on the first page of Google and get our business found online at the top of our industry. We want to rank for what we do, but we don’t want to pay the big prices to get there. Kellen is here to help you understand SEO (Search Engine Optimization) and what you can do in your business to rank higher.

Kellen got into internet marketing through blogging. He has a Master Degree in Education and already had a great job teaching School in Minnesota. Why the change of career when you are already established? The answer is simple…Residual income-It’s what can happen after you put a lot of time, effort and sometimes money into a job to continue to get paid for the work months or years after it’s done. Basically an income will come in even when you’re not on the clock. Kellen saw this opportunity in blogging. For every 1,000 views on what he would write he would earn money. This way he could make money on the side and prove to himself that this works. It is also very hard and discouraging to make a living wage as a writer. He would work in the day at his teaching job and come home and write. So Kellen wrote, wrote, wrote, and wrote to hit his goal of getting a million views.

Business hint: when Kellen found a blog post that was doing well he would analyze what the blog was about and why it did so well and then replicate that same process.

A blog post is an asset. It has to be well written and must have a strong foundation. If both of these are in the blog then it can last a really long time and continue to make you money. If you already have a decent business following and you are looking to grow your business a blog can be very helpful and an effective way to start your SEO experience.

This drove him to change his career for good and the cold of Minnesota was too much so he and his wife moved to Las Vegas in their down market. Kellen started working at ADvise Media Group as a blogger and after 4 years worked his way up to partner in the company.

Since this time, he has set out to do the things he loves and that is to demystify Internet marketing and SEO. One of the best ways Kellen has found to be effective is to say NO. Most business in Internet Market say yes to everything, but in reality they need to hear NO. You can’t get to the top of google unless you pay the price. You can’t rank over your competitors for $1000 a month when they pay $10,000 month to rank. If the marketing dollars won’t convert Kellen wont even take that contract because it really comes down to knowing what will work and what will not. You need an expert to help you figure this out or you will spend years trying to crack the SEO code.

The significance of a website is shaped by the words on it. Blogging is the best path to increase significance in a given area.

More details…

Should I write my blog or hire that out?
How often should I post on my blog?
When is the best time to post my blog?
If I write a blog where are the best places to share it?
Can any SEO happen organically?
How does Google read my site?
Should I write fluff in order to hit my blog word count?
80% of SEO is what?
If I just started my website what does Google rank me?
Can I rank in my geographical area?
Are free SEO Audits worth it?
Is video important for SEO?