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PRODUCT STORY

When PUMA CELL technology first arrived in 1998, it was revolutionary. Its hexagonal cells provided the optimal shape for stable cushioning, so you could move faster, stronger, smoother, bolder, better.
20 years later, we’re bringing CELL back. Presenting CELL Endura – a ‘90s silhouette resurrected in all its chunky glory for a new era of streetwise style.

Beloved by endurance runners in the ‘90s, this new edition has been recontextualised for the streetwear crowd. Hinged upon PUMA’s innovative CELL technology, these sneakers feature an ethylene-vinyl acetate midsole for ultimate comfort. The leather upper with reflective overlays offers a polished finished, while the rubber sole prevents slips.