Segafredo 3D is a mobile app, delivered on 1.4 million coffee packs, that immerses Segafredo consumers into a real Formula 1 experience through Augmented Reality (AR). The app has an interactive selfie mode, and an Augmented Reality mode that brings a real model of a McLaren Honda Formula 1 race car to life.

Selfie more allows users to take a selfie with the McLaren Honda driver suit, which is saved to the user’s mobile gallery. The AR mode is activated by objects featuring the brand’s logo, such as Segafredo “Intermezzo et Casa” coffee packets, by simply pointing the mobile device’s camera at it. A 3D model of a McLaren Formula 1 Honda is instantly rendered and users can view it from all angles through their mobile device. A life-size printed Segafredo Zanetti logo may be requested by filling out a form on the app that creates a life-size Augmented Reality rendering of a McLaren Formula 1 Honda.