Why You Should Use a Buyer Persona Template

Creating content without buyer personas is like cooking a fancy meal for guests without any idea of what food they like. You can only hope they enjoy what you make.

Similarly, without buyer personas, you can only hope your audience likes the content you create for them.

Buyer personas turn guesswork into strategy – they’re “people” who only exist on paper, but they represent the demographics and behaviors of your ideal customers.

So, just how much do you need to know to create your buyer personas?

Your Buyer Persona Template

You have at least 3 - 5 types of ideal customers, so aim to create that many buyer personas. Use the following as a template to create yours.

Collect information like:

Age

Gender

Location

Employer

Family life

Goals

Challenges

Computer literacy

Where do they get their news? (e.g. Facebook, Huffington Post, blogs)

Let’s use BlabberJax content marketing software as an example. Two of our target customers may be:

48 years old, male, lives in the US, self-employed, goals include generating lead and boosting revenue, challenges include lacking knowledge about content marketing and not having enough time to manage web content strategy.

28 years old, female, lives in the US, works as a content marketing manager, goals include generating more content faster & managing the entire content marketing strategy with an all-in-one solution, challenges include proving ROI and convincing executives to invest in software.

If you don’t have all that information right away, don’t worry. There are plenty of ways to learn more about your target customers.

Where to learn more about your customers

Start with your website analytics

If you don’t have any idea about who uses your website, then use free tools like Google Analytics, Alexa, or even SimilarWeb.

They’ll help you track people who currently visit your website, and give you basic information like gender, age, general interests, and referral source.

Conduct direct interviews with customers

Talk to current and past customers; they’re a gold mine of information!

Not sure what to ask? Try…

Their biggest challenges

What they like and don’t like about your product/content

What they wish you would provide for them

What the ideal solution to their problem looks like

Their answers will tell you a ton about their goals and problems, and that should directly inform the type of buyer personas and content that you create.

Between website analytics, surveys, and in-person interviews, you’ll be able to build out your buyer personas, and start creating targeted content that draws prospects to your website.

Have you used buyer persona templates?

Buyer personas are a key building block in your content marketing strategy. They’re your daily reminder of who you’re talking to each time you sit down to write a blog post, record a podcast, or make a YouTube video.

Have you created yours? Have you faced any challenges generating them? Let me know in the comments, I read every one.

About the Author

As the founder of SSI DesignTM, Shawn developed BlabberJaxTM Content Marketing System
with one mission in mind: to make powerful marketing simple for small and mid-size businesses. With almost 10 years
of experience in internet marketing, software engineering, business analysis, graphic design, and entrepreneurship, Shawn knows
how to combine business opportunity with leading edge automation technology to help small businesses create a powerful web presence.
Learn more about BlabberJaxTM CMS or Shawn.