giovedì 27 febbraio 2014

TBWA\ Greater China launches its first 'Young Bloods' programme in Shanghai. Young Bloods is a fully immersive creative competition whereby successful candidates work alongside members of the agency's creative department on client briefs, with the ultimate reward of one candidate being offered a permanent role within the agency.

The next round of submissions will begin in September 2014. To find out more, please visit: tbwa.com.cn/young-bloods/

Sochi 2014 Paralympic Winter Games.Sport doesn't care about abilities or disabilities. Sport makes no distinctions. All that matters is that you give your best to win.What's your problem? Sport Doesn't Care.

via creativereview.co.ukCheck out how Kermit spreads the word about Lipton's new global campaign to inspire people to #BeMoreTea and break out of the autopilot of every day!Agency: Adam&Eve DDBCreatives: Patrick McClelland, Feargal BallanceProduction company: Biscuit FilmworksDirector: Noam Murro

"Pepsi is giving its mini can a big stage, with a 60-second ad airing during the Academy Awards on ABC this Sunday." read more hereLittle Cans, Epic Satisfaction!

Like a Pepsi Mini Can, a movie quote can be as satisfying as watching the whole film. In the "Mini Hollywood" short, a fearless production assistant embarks on an epic little journey to deliver a Pepsi Mini Can to Cuba Gooding Jr. The twist? The entire cast speaks only in movie quotes. Can you guess which films the quotes are from?

Description:There's nothing more annoying than going to a bar with your friends and watching as they can't take their eyes off their smart phones. This is why Polar beer, a beverage best enjoyed ice-cold and only sold exclusively in a single Brazilian state, created the definitive solution to this worldwide problem. The Polar Cell Phone Nullifier. A cooler that blocks 3G, 4G, Wi-Fi and GSM signals to any device within a 1.5 meter radius. When people ordered a bottle of Polar, the waiter would bring it inside the Nullifier and explain the idea. That way, everybody at the table was directly impacted in a fun and surprising way. And once again, they would be able to interact more with their friends and less with gadgets.

more info at contagious.comMale Cancer Awareness Campaign is proud to launch Going Commando. Don't wear your undies and do wear a sticker to help raise awareness for male cancer. Be brave, be pant-less on Friday March 7th.

Music: Love Me Again -- John Newman instrumental versionMusic licence: Universal music and Kobalt music

martedì 25 febbraio 2014

German ad agency Thjnk + production studio I Made This. Via adfreakWhen you have little space you need to come up with clever solutions.That is not only true for interior decoration, but for advertising space too.

But how can you turn little space into more?Like this, for exampe:

3 lines.3 colours.3 bulbs.This is how you turn 9 m² into 27 m².And 1 billboard into more than just 1 billboard.

This is how it works:If the billboard is illuminated by green lamps, only the line printed in magenta is readable.

Press Release New campaign for Volkswagen by adam&eveDDB reminds us that some things in life are worth paying more for. Embargoed: 13.2.14 adam&eveDDB is launching a new Value campaign for Volkswagen, as the brand moves away from the ‘Unbelievable Value’ platform for the first time in several years. The campaign breaks with the first of three TV executions on 15th February. The adverts, written by Rob Messeter and Mike Crowe, remind viewers of the pitfalls of sacrificing quality in the pursuit of a bargain.

In each of the three films – Parachute, Shark Cage, and Rope – we follow a character who has opted for the cheaper version of an item, rather than the high-quality alternative. Each advert ends on a Volkswagen, as we are reminded ‘You get what you pay for’, before closing with the new campaign line ‘Well Worth It’.

With the wider campaign focussing on the exceptional value of Volkswagen, this new line appears across all of the campaign elements including cinema, print, digital, and radio.

National Communications Manager at Volkswagen UK, Kirsten Stagg, said: “We are incredibly proud of the quality engineering that goes into each and every Volkswagen, and the TV adverts demonstrate perfectly that there are some areas where it’s simply not worth compromising.”

Jeremy Craigen, Executive Creative Director, said “After watching these ads you are left in no doubt that you get what you pay for, and those who understand that, understand the real value of a Volkswagen.” Editors’ notes

About adam&eveDDB We are a creative communications agency made up of people from advertising, design, digital, media and social strategy. We have the hunger and energy of a start up with the resource and reach of a network. We work with a range of clients including Sony, Flora, Foster’s, Google, Marmite, Halifax, John Lewis, Volkswagen, Financial Times, Harvey Nichols and Save the Children.

For more information: Jemima Bokaie, new business director: jemima.bokaie@adamandeveddb.com

creativereview.co.uk*This film features a real birth scene which viewers might find distressing*For a million newborns every year, their first day is also their last. Basic training for midwives can help end first day deaths. Join our campaign today to make sure that a baby's first day is just the beginning. Visit http://www.savethechildren.org.uk/fir... for more informationAgency: Adam&EveDDBECDs: Ben Priest, Emer Stamp, Ben TollettProduction company: The Source

via agencyspyStetson loves to play, but is always ready to take a time out to be admired for his beautiful brown tabby coat. He was adopted by his human family in 2011, and has been making them smile ever since. Visit theshelterpetproject.org to find an amazing shelter pet of your own. Because the only way to find out how amazing shelter pets really are...is to meet one!After Arnie was adopted in 2009, he achieved his lifelong dream of living on a ranch with a new human family and canine best friend, Riley! Visit theshelterpetproject.org to find an amazing shelter pet of your own. Because the only way to find out how amazing shelter pets really are...is to meet one!

Jules was adopted by her new family in 2010, and suddenly found herself living the jet-set life as a world traveler, going as far away as South Africa. When she's not on the road, Jules loves snuggle time on the sofa. Visit theshelterpetproject.org to find an amazing shelter pet of your own. Because the only way to find out how amazing shelter pets really are...is to meet one!

Maui has always been proud of his beautiful silver coat. Since his adoption in 2009, he's been enjoying regular petting from his loving family, who also can't get enough of his soft fur! Visit theshelterpetproject.org to find an amazing shelter pet of your own. Because the only way to find out how amazing shelter pets really are...is to meet one!

via mashable.com"Pepsi Max brings you the UnbelievableUnbelievable feats and experiences created for you by Pepsi Max

Could one man run a loop the loop? Daredevils throughout history have been pushing the boundaries of risk, jumping across canyons and flying over rows of vehicles on their bikes. But have never undertaken this unbelievable stunt by foot alone.

Let us introduce Damien Walters, a free running stuntman who challenges himself physically every day by back flipping over buildings, jumping over cars and achieving gymnastic triumphs-- but never before like this. Damien has accepted the Pepsi Max challenge of running loop the loop on foot.

Will Damien make it? Watch this video to find out if he is able to successfully free run the loop the loop stunt, and accomplish an unbelievable feat.

Coca-Cola Light wants you to remember one simple fact - Like is not Love. It is the reminder in your day to pause, take a sip and take a breath. Listen to your heart. Follow your instincts. And Choose Love Over Like. Everyday.