Pink Chocolate Exists

Chocolate has remained steadfast within three categories — dark, milk and white. And, having these three versions of the addictive treat, nobody has ever thought to ask for a fourth. Then, Ruby Chocolate happened.

Made from actual ruby cocoa beans, this latest version of chocolate is brought to us by Swiss cocoa company, Barry Callebaut — who produce the pink-hued chocolate using no dyes or coloring.

Described as “not bitter, milky or sweet, but a tension between berry-fruitiness and luscious smoothness,” its flavor profile appears as unique as its color. More information on Ruby Chocolate can be found on Barry Callebaut’s website.