Top 10 Most Valuable Brands In The World – 2012

Technology has really changed the way we live, even the current Top 10 most valuable brands in the world are crowded by tech companies. WPP’s Millward Brown has published a statistics report, showing the current most valuable brands of the world. Here is the list of Top 10 most valuable brands in the world.

1. Apple (Technology)

Apple easily edges every other brand in the world. The total value of Apple’s brand stands at $182.9 Billion, and still it’s stocks show no sign of dropping, with the iPhone 5 on the edge. Apple’s stocks have shown a 19% increase since 2011.

2. IBM (Technology)

The technology pioneer, IBM, also known as the Big Blue, is the second most valuable brand with it’s total brand value standing at $115.9 Billion increasing 15% year-on-year.

3. Google (Technology)

The world-famous search engine and also the producer of Android, Google showed a minor decrease with it’s value falling 3%. It’s current brand value is $107.8.

4. McDonalds (Fast food)

The world-wide fast-food restaurant, McDonalds held it’s ground at the 4th position in the top 10 brands with a 17% increase, bringing it’s total brand value to $95.1 Billion.

5. Microsoft (Technology)

The software giant had quite an uneventful year, with it’s brand value falling only a mild 2% and becoming $76.6 Billion. Perhaps the upcoming Windows 8 might give it a boost.

6. Coca Cola (Soft Drinks)

Sorry Pepsi fans, but really Coca Cola and not Pepsi is in the top 10 brands for this year. Coca Cola saw only a 1% increase in it’s value to $74.2 Billion. Another warm year might and Coca Cola might make it past Microsoft to the 5th position.

7. Marlboro (Tobacco)

Those no-smoking signs still don’t seem to be quite effective, cause the Tobacco producer “Marlboro” met a 9% increase in it’s brand value boosting up to $73.6 Billion.

8. AT&T (Telecom)

AT&T was another one with a mild year with it’s brand value being $68.8 Billion after just a 1% decrease.

9. Verizon (Telecom)

The wide range of Droids seem to be helping the Big Red a lot, as it’s brand value became $49.1 after a 15% increase.

10. China Mobile (Telecom)

The world’s largest mobile network doesn’t seem to be having a good year, with it’s brand value dropping 18% becoming $47 Billion.