The Online Marketing Person will be responsible running, creating, implementing, tracking and reporting on paid social campaigns. They will do heavy keyword research, implement SEO initiatives, and track search rankings. They will be responsible for writing copy for both social and SEO efforts in a way that is engaging and fits site voice. They will use tools like Facebook Pixel, Google Tag Manager and others to track and optimize campaigns across channels. Must have superior organization skills to track a number of efforts across a wide range of platforms. And must have technical ability to maintain back-end WordPress site and willingness to learn new tools as they come available.

Others:

1-3 years in field

Bachelor’s degree or better

Willingness to work 40-50 hours per week plus occasional night and weekend work

Must be comfortable in a startup environment

Familiarity with CB and its writers

Salary: $40k-$50k

How to apply: Email crossingbroad[at]gmail[dot]com. Do not Tweet me or ask me how to apply.

Additionally, we’re now looking for a full-time online marketing person to do exactly three things:

SEO. Not just “oh I optimized your page for this keyword” SEO, but highly competitive, valuable terms, page structure, keyword research, reporting, tracking and more. We have a valuable domain, your job is to maximize our ranking.

Paid social advertising. Must have familiarity with Facebook ads manager. You will create, implement and report on campaigns on Facebook, Instagram and other social platforms.

Betting and sports content

Looking for someone who can write well, speak coherently, and appear on video to generate content targeted at a national audience about betting and at a local audience about sports.

Skills required:

Must have experience as a quality, self-sufficient writer who can turn in clean copy and knows the basic tenants to Journalism, which is what we do here.

Must have a deep understanding of sports betting, lines, odds, and the ability to conduct superior research and analysis well beyond being just a jackass who knows sports. But if you’re also a jackass who knows sports, fine.

Must know Philly sports, as well.

Self-styled NBA expert.

Someone who can speak in clear English sentences for the purpose of appearing on podcasts.

Must be comfortable and embrace appearing in video distributed to tens or hundreds of thousands of people who will look to you for wisdom, intellect, and then most likely shred you to pieces in the comment section.