M∙A∙C introduces M∙A∙C SELECT, a new members only program with privileged access and prestigious service for the makeup-obsessed!

M·A·C Cosmetics Introduces M·A·C SELECT

The more you purchase, the more covetable privileges you earn and the higher you climb our three elite tiers. Shop new collections before anyone else and members-only limited-edition products. Enjoy complimentary makeup services, expedited shipping on orders and sample a selection of products. The perks are endless, and it’s all reserved just for you.

M·A·C Cosmetics announced today a limited edition line of cosmetics with fashion visionary and muse Carine Roitfeld, to launch in Fall 2012. Carine collaborated on all creative aspects of the collection; package design, product names and colour palettes. The M·A·C Carine Roitfeld Collection features 20 pieces with a focus on eyes and brows that reflect Carine’s signature look: smoky eye, bold brows and nude lips.

Lady Gaga mesmerizes Tokyo with an awe-inspiring Viva Glam performance. M·A·C Cosmetics and the M·A·C Aids Fund hosted the much anticipated Pan-Asia Viva Glam launch in Japan with a press junket at Tokyo’s Grand Hyatt Hotel for over 30 Asian and worldwide media followed by a breathtaking and electric performance by Viva Glam spokesperson Lady Gaga featuring a one-of-a-kind M·A·C Viva Glam inspired piano, specially designed and crafted by Canadian artist, Terence Koh.

An international and eclectic audience of over 900 guests including Naomi Matsushima, Ms. Riisa Naka and Ms. Kyoko Kano together with influencers from the worlds of fashion, music and art arrived at Tabloid, Tokyo’s newest art and fashion event space – all highly charged and visibly anticipating Viva Glam Spokesperson, Lady Gaga’s performance.

Following an explosive first season together, MAC Cosmetics & Milk Studios will partner once again to offer an innovative New York Fashion Week experience. Both veteran and emerging designers will host their runway shows, presentations and special events at MAC & Milk during New York Fall/Winter 2010 fashion week (February 11– February 18).

New to this season, MAC Cosmetics introduces the exclusive online onlyMAC & Milk Collection – a selection of backstage essentials found in every makeup artist’s kit. These show staples are consistently relied upon by the MAC PRO Team to create the key fashion week beauty trends throughout the world.

“Radiant skin, smokey eyes and beige lips seem to be a part of the beauty trends every season. The MAC & Milk Collection are the iconic products that create these trends. No makeup artist can live without these products during Fashion Week,” says Gordon Espinet, Vice President of Global Makeup Artistry, MAC Cosmetics.

SKINCAREStrobe Cream – $29.50 – The ultimate quick fix for skin. This cream brightens and clarifies with iridescent particles and antioxidants, enhancing the effect of light on the skin.

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