Over 70% of Google search terms are long-tail (5-7 words or more), used by people looking for something very specific, close to the end of the buyer's journey. It brings more targeted visitors to your site which is easier to rank and it clearly illustrates searcher's intent.

lordp wrote:Over 70% of Google search terms are long-tail (5-7 words or more), used by people looking for something very specific, close to the end of the buyer's journey. It brings more targeted visitors to your site which is easier to rank and it clearly illustrates searcher's intent.

If we use long tail keywords, then surely it affects more. It helps the keyword to rank with specific search. If any user search particular term with three to five words, then definitely, it boosts the related keyword.

Long tail keywords have less number of searches but less competition and hence they are helpful to rank your website faster in search engines.

Obviously, you’re going to draw less traffic with a long-tail keyword than you would with a more common one, but the traffic you do draw will be better: more focused, more committed, and more desirous of your services.