Sunnies Specs Kids: Party Magic’s Latest Brand Launch

The first time I was attracted to the arts was in the backroom of my mom’s office.

I was around 5 or 6 years old, and back then, my mom was releasing new products (for kids) almost every week. There were no cellphones, no computers, no Photoshop, so my parents had set aside a room called the “Artist’s Room”, where 4-5 skilled designers sat on a large table, drawing everything by hand. I was hooked. My earliest memories inside that room was when I asked one of the senior artists if he could teach me how to draw a face. Instead of drawing the usual “dot” for the eyes, I learned how to create a more complex representation, drawing the iris, the pupil, and overlaying it all in an almond-shaped outline.

My mom once told me, if you’re creative and learn a skill, you will never go hungry in your life.

This is why in spite of the tough, tough retail landscape, I have nothing but utter admiration for Sunnies, the brand that managed to captivate the heart and mind of the quintessential Millennial.

And who do we thank for that? It’s, of course, no one else but the artisan:

Martine Cajucom, Sunnies Studios Creative Director

And so I was super thrilled when I found out that I landed a commission (however small a part) to style the launch of Sunnies Specs Kids!

The display shelf in the images above are just spot-on in terms of branding. Designed by Martine, and produced by Janna (Pabys Creates Events).

THE ORGANIC BALLOON ARRANGEMENT AS ART

Although I usually shy away from corporate events, this one was right up my alley. Sunnies asked us to create various balloon arches inside Sunnies Cafe in BGC to bring out that playful, whimsical feel:

View from above: an organic balloon “cloud” wisping along the ceiling

Another reason I like doing organic balloon arches is because their irregular shape allows for very interesting camera angles:

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Welcome To My World!

I'm Michelle, mother of the 2 sweetest girls in the world, Sofia and Chloe. I'm an event stylist and owner of the boutique styling shop, Party Magic. I love doing crafts, design, cooking, and anything that has anything to do with beauty and art.