"Sebastian Holst makes yoga mobile apps with his wife, a yoga instructor. The Mobile Yogi is sold in all the major mobile app stores. But when someone buys his app in the Google Play store, Holst automatically gets something he says he didn't ask for: the buyer's full name, location and email address. He says consumers are not aware that Google Inc. is sharing their personal information with third parties. No other app store transmits users' personal information to third-party developers when they buy apps, he said." Oh Google.

OMG, not my email! Oh no, I' might get more spam! My location? Oh, well it's not like every time I make a purchase I'm not already giving out my credit card information, or that GPS locations being shared by phone companies hasn't been something happening all the time already. My name? Oh no, now if I have a question and contact the developer, they might be able to verify that I actually purchased their app?!

And yeah, I'd feel the exact same way if it were Apple. Seriously, if you're on Facebook then you're already sharing way more than this with absolute strangers without making any purchases. Internet activists up in arms, indeed.