Projects Crafted with Care

First Responders Foundation: Brand Book

A brand book takes a look at the many ways a brand is being communicated every day to ensure certain standards are being met with every piece of communication delivered to the world. It’s a clear, all-inclusive guide that serves as a set of standards for the design and voice of any external communications or brand identifiers to ensure complete uniformity in style, formatting, and voice.

We created this toolkit of brand guidelines to serve as the set of standards for the design and voice of any external communications or brand identifiers (marketing materials, merchandise, posters/flyers, social media imagery, advertisements, etc.) to ensure complete uniformity in style, formatting, and voice wherever the First Responders Foundation brand is used.