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Common meeting. For example don’ t force people to share content within a video system (meeting) and also simultaneously join a web conference meeting While SIP is strategic. It is understood that H.323 is prevalent in the video arena and the migration to SIP will take significant time and effort.

3PCC – Third Party Call Control. Advanced UC environments may need to have control of the signaling in order to reach their full potential. Bandwidth optimization here refers more to advanced codecs and algorithms that provide appropriate meeting quality experience at reduced bandwidth. However, it could also refer to additional components that may help to optimize bandwidth use over most costly network links. Flexible, controllable meeting experiences – continuous presence, segment switching, multiple layouts, layout control Flexible cost structures – pay as you go, bulk, unlimited etc. Collaboration Enhancements – full integration of content/collaborative technologies into physical room systems as well as soft clients Accessibility integration – integrating accessibility/enablement technologies Fixed and mobile systems – Support for statically defined and dynamically defined systems (IP addressing, user identity based, etc.) LCD – A better Lowest Common Denominator , feature/function capability between disparate systems in the same call Access to data across organizational and company boundaries

Actively promote interoperability, both internally and to our customers, partners and suppliers Initial primary focus of test environment was interoperability, standards and security Some external entities also leveraged the Research video environment Accessibility / Enablement refers to technologies and solutions that enable people with accessibility issues (i.e. hearing impaired) to participate more effectively General standards as well as specific video conferencing room standards based on platform type

As viewed from a PC based video soft client Row 1: Cisco 3-screen system in New York Row 2: Polycom 4-screen system in California Row 3: Tandberg 3-screen system in California Row 4: Polycom 4-screen system in Zurich

3.
Video Background <ul><li>IBM has been using video communication for over 30 years </li></ul><ul><ul><li>Mix of proprietary, standards and open source </li></ul></ul><ul><ul><li>Satellite, ISDN, TCP/IP Based, Multicast, Unicast, P2P, Multi-point, Etc. </li></ul></ul><ul><li>Within the past 20 years, hundreds of legacy (non HD capable) video conferencing units were installed at IBM sites around the world. </li></ul><ul><ul><li>Very low utilization (<5%) </li></ul></ul><ul><li>PC soft clients for video have been available for 10+ years. </li></ul><ul><ul><li>Only recently has a small base of substantial use been established </li></ul></ul><ul><li>The Big Question: “Why was video not more widely deployed and used in the past?” Some of the reasons include; </li></ul><ul><ul><li>Difficulty in coordinating and connecting meetings </li></ul></ul><ul><ul><li>Lack of centralized services </li></ul></ul><ul><ul><li>Poor quality, high cost, limited interoperability, limited security </li></ul></ul><ul><ul><li>Systems were typically not user friendly </li></ul></ul><ul><ul><li>Little or no integration with voice, messaging or collaboration environments </li></ul></ul>IMTC: CTO Roundtable – Enterprise Perspective

5.
Later part of 2000’s became the right time for video <ul><li>Major IBM initiatives identify video communication as a key component </li></ul><ul><li>Factors influencing the drive towards more video communication </li></ul><ul><ul><li>Economic conditions </li></ul></ul><ul><ul><li>Reduction in travel and the desire to reduce carbon footprint. </li></ul></ul><ul><ul><li>Critical need to simultaneously reduce cost while at the same time, improving communication and increasing business </li></ul></ul><ul><ul><li>Solutions have matured significantly </li></ul></ul><ul><ul><ul><li>Quality, reliability, interoperability, security and ease of use </li></ul></ul></ul><ul><ul><li>Increasing network capacity at more reasonable price points </li></ul></ul><ul><li>All indications point to a continued acceleration of growth in the industry and within the IBM enterprise. </li></ul><ul><li>Many of our customers, partners and competitors are moving forward with high quality video deployments. </li></ul>IMTC: CTO Roundtable – Enterprise Perspective

8.
Assumptions for the IBM enterprise <ul><li>Multiple vendor solutions will be utilized </li></ul><ul><li>IBM will have a variety of video endpoint platforms </li></ul><ul><ul><li>Handheld, PC, Desktop Appliance, HD Room, HD Mobile Cart, STP, ITP </li></ul></ul><ul><li>IBM will leverage internet and video service providers for video communications, in addition to it’s own intranet services </li></ul><ul><li>Solutions will be based on two main session protocols - SIP and H.323 </li></ul><ul><ul><li>SIP has been the strategic choice in the IBM enterprise for nearly a decade </li></ul></ul><ul><ul><li>H.323 will be utilized tactically for video communication when necessary </li></ul></ul><ul><li>The IBM enterprise will communicate with the multi-vendor, multi-protocol environments of our customers, partners and suppliers </li></ul><ul><li>There will be a continued blending of personal and commercial environments for IBM employees world wide </li></ul><ul><li>“ One Size, One Experience, One Expectation will not fit all” </li></ul>IMTC: CTO Roundtable – Enterprise Perspective

9.
In general, what does IBM need <ul><li>Solutions based on industry standards, open APIs and best practices </li></ul><ul><li>Fully interoperable communication between systems and networks </li></ul><ul><ul><li>while maintaining appropriate levels of experience for each endpoint </li></ul></ul><ul><li>Video communication offerings that provide a range of meeting experiences that match the profile of the major usage categories </li></ul><ul><li>Seamless integration with other business applications and services such as calendaring, voice services, web conferencing and messaging </li></ul><ul><li>Integrated content sharing and other collaborative tools </li></ul><ul><li>Solutions that embrace and accommodate accessibility </li></ul><ul><li>Consolidated, integrated and globally consistent adjunct services such as calendaring, directories and dial-plans </li></ul><ul><li>Secure border traversal solutions to communicate to and from IBM </li></ul>IMTC: CTO Roundtable – Enterprise Perspective