12 Jul 2017

Statistics for your digital strategy - Financial Brand

Digital Advertising

1.) In 2017, TV ad spending will total $72.01 billion, or 35.8% of total media investments in the US. Meanwhile, total digital ad spending will equal $77.37 billion, or 38.4% of total ad spending. (Source: eMarketer.)

2.) Google and Facebook dominate the digital advertising space with a combined share of 57.6%. Nearly .60¢ of every dollar spent in the digital space goes to these two companies. (Source: Visual Capitalist.)

3.) The cost of digital advertising is rising 5x faster than inflation in the U.S., and 71% faster than the cost of TV ads. (Source: ADI.)

4.) The average click-through rate (CTR) for display ads is 0.06%. (Source: HubSpot.)

38.) Emails with a responsive design get 24% more clicks on mobile, but only 17% of marketers are using responsive design in their emails. (Source: YesMail.)

39.) Only 47% of marketers are fully optimizing the snippet text in their emails for easy reading on mobile devices. (Source: Salesforce Marketing Cloud.)

Social Media Marketing

40.) Online adults ages 18-34 are most likely follow a brand on a social media platform.(Source: MarketingSherpa.)

41.) 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. (Source: Ambassador.)

42.) Visual content is more than 40 times more likely to get shared on social media than other types of content. (Source:HubSpot.)

43.) Four out of every 5 minutes of social media time is spent on mobile devices. (Source: ComScore.)

44.) Gen X (ages 35-49) spend the most time on social media — 6 hours and 58 minutes per week. Millennials (ages 18-34) came in second, spending 6 hours and 19 minutes of their time per week on social networks. (Source: Nielsen.)

45.) When social media is part of their buyer’s journey, customers tend to convert at a 129% higher rate, and they are four times as likely to spend significantly more than those without a social component. (Source: Deloitte.)

46.) Reading or social media reviews and online comments influence the shopping behavior of 67% of consumers. (PwC).

47.) Tweets with images get 18% more clicks, 89% more favorites and 150% more retweets. (Source: Buffer.)

48.) Image posts on Facebook 179% more interaction (likes, comments, shares) than an average post. Posts ending with a question get 162% more interactions. (Source: Facebook.)