The station's current lineup includes mornings with Jeff Matthews and Lisa Fischer; middays with Randy Cain; and afternoon drive with Becky Rogers. Chris Counts covers the traffic reports. The station has John Tesh's Intelligence for your Life, Sunday through Friday nights at 7pm.

The station also has a positive reputation in the community with its involvement with charitable organizations, most notably Arkansas Children's Hospital where more than $1.1 million has been raised through a very successful three-day radiothon in February of every year. The station won the "Ken Peterson Founder's Award for Station of the Year" in 2008 for its work with ACH. B98 was competing against stations in the U.S., the U.K. and Canada.

Personalities who have previously worked at KURB include Little Rock radio icon Craig O'Neill, who left the station in 2000 for a position in local television. He now anchors evening newscasts for Little Rock's CBS-TV affiliate, KTHV.