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Healthcare Tech Marketing

New technologies are transforming operations in all industries, including healthcare. But we tend not to hear very much about it from healthcare brands. Melissa Baratta, Senior VP and healthcare practice lead at marketing, social media, and PR firm Affect spoke with DMN tech about innovations in that space and why they should be featured in marketing efforts.

The question is: What accounts for the hesitation to discuss emerging tech applications in healthcare? Barratta believes organizations may be concerned about how to make it fit with their brand image, and with fears that automation will displace human doctors. She referred to a journal article that suggested that radiologists and pathologist will be out of a job in the next five years when AI takes over. “A lot of media picked up on that,” and that may have made some wary of appearing “to promote tech that would eliminate jobs or raise concerns about trust.”

However, Baratta believes that these concerns should not hold brands back from investing in tech and using it for better patient outcomes. The way to go about it is to “create educational stories, with perspective, that acknowledge challenges” while exploring how the tech “will help patients and help doctors” That includes applying AI to getting a handle on “data overload” and “more effectively mine data,” so that doctors are making better informed decisions for their patients.

The advantage for the brands that discuss their uses of emerging technologies now, she said, is that they “position themselves as thought leaders and innovaters.” It's an advantage “to talk about it when people are trying to understand what it means” and trying to grasp how it is can be used. That's why “now is the time to have a voice for thought leadership.”

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This is not an exhaustive list. It was inspired by a quick look at a company profile on Google +. I used to follow that company but just stopped because it clearly is not paying attention to its own posts. It was guilty of all 3 of these:

1. You only post self-promotion and nothing else.2. You don't respond to any of the comments on your posts, including those with direct questions.3. You have one guy post "Thanks a lot, [profile name]" on each post, which just makes it look like you hired someone not very bright to comment.

In other words, #DoingItWrongIf you have any other signs of doing social media wrong, please write them in the comments!

On December 18, 2015, President Obama signed off on the 2,000 plus page omnibus budget bill, that amounted to spending $1.8 trillion in a combination of government allocation and tax breaks. Among the items packed into this gargantuan package is the Cybersecurity Act of 2015, also known as the Cybersecurity Information Sharing Act (CISA). Set to stay in effect until September 30, 2025, it's a bill that will keep on giving for a decade. But not all regard it as a gift.
The bill had some vociferous opposition, most notably from the group called Fight for the Future. As late as December 16, the organization appealed for a veto on the law. Its campaign director, Evan Greer, declared that the bill is "a disingenuous attempt to quietly expand the U.S. government's surveillance programs, and it will inevitably lead to law enforcement agencies using the data they collect from companies through this program to investigate, prosecute, and incarcerate more people, deepening injusti…

I've written for a content mill known as Examiner.com for years. The pay was exceedingly low, amounting to somewhere around $100 a year, but I had a lot of freedom and so wrote some of what I would have included on one of my personal blogs (not this one) in any case.

However, it's time to cut the content mill out of my life because there is no way I will agree to its new terms. Note that point #2 absolves them from any formula for payment -- even that fraction of a penny per view that it used to use and that #7 amounts to selling (for no specified amount other than the possibility of "exposure") the use of your work forever after to Examiner.

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Important - Read Carefully: This Examiners Independent Contractor Agreement and License (“Agreement”) is a legal agreement between you and AXS Digital Media Group, LLC d/b/a Examiner.com (“Examiner.com”) regarding the content you may choose to provide as an “Examiner,” as…