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Looks like 3ality Digital is working hard again to make 3D media production a little more mainstream. First it was the U2 concert, now the NFL. The Wall Street Journal covers the proof of concept production. Here's an excerpt.
"The several hundred guests at the three participating theaters Dec. 4 will include representatives from the NFL's broadcasting partners and from consumer-electronics companies. The event will be closed to the general public. Burbank, Calif.-based 3ality Digital LLC will shoot the game with special cameras and transmit it to a satellite. Thomson SA's Technicolor Digital Cinema is providing the satellite services and digital More…