“Hey Ooo I A O” is Your New Earworm…Like it or Not!

Without question one of the most bizarre things you’ll hear this year, “Hey Ooo I A O” is the brainchild, if that’s the right word, of Patrice Pouzet aka Pat and the Pro’s (his apostrophe, not ours!), resident of one of the most stunning places in the world, Reunion Island. Whilst the white beaches of the Indian Ocean isle might more readily be associated with the indigenous Séga or Maloya styles of music, no-one appears to have told Pat, whose louche bass vocals are the basis for that now rare beast, the novelty song.

A little bit like the sound of The Doors going on holiday to Ibiza, it’s utterly preposterous stuff but not without its entertaining qualities, the main chorus needed corrective surgery to have it removed from your head. Bizarre.