Based on the iconic and bestselling pregnancy and parenting book "What to Expect When You're Expecting", by Heidi Murkoff, WhattoExpect.com provides personalized guidance from conception and pregnancy, through the first year, toddlerhood and family life.

The What to Expect brand reaches the millennial mom at the right time and on her platform of choice via the mom-to-mom community, social media outlets, and various other means, including the What to Expect iPhone, iPad and Android apps which are category leaders in pregnancy and parenting.

Filled with the latest in pregnancy and parenting information and news - presented with What to Expects trademark warmth, humor, and empathy - the site is also home to a close-knit community of more than 13 million moms worldwide.

The editorial mission of WhatToExpect.com is to provide accurate, timely, reliable, and balanced information about pregnancy, parenting, and preconception to reassure, inform, and support parents and parents-to-be. The site adheres to the highest standards of journalistic integrity, relying on peer-reviewed medical journals and highly respected health organizations and institutions such as ACOG (American College of Obstetricians and Gynecologists) and the AAP (American Academy of Pediatrics) as primary sources of information.