It is made of 3 layers around a core. The core stands for the values of a certain culture, which is not moving a lot. It mostly remains the same. Even if something seems to be outdated, it still can subconsciously play a role in the present. That includes individuals as well as groups.

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The first layer around the core is described as rituals. A ritual can be the way of personal hygiene (most Asians shower in the evening, Europeans in the morning). German people like to shake hands often, Malay tenderly touch the fingertips and then point it to the heart. Those rituals are changing slowly.

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The second layer around the core are the „heroes“. A hero can be a fictive person, but has influence on the culture. A nice example is Dracula (written by Bram Stoker, published 1897). Since this book was published, many people in Western world developed a fear about Vampires, even if it never existed in their culture before. It also can be national heroes, photo-models or scientists – all people, who play a role-model in that society.

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The third layer is about the symbols. Nowadays most symbols appear as brands like BMW, Apple or Louis Vuitton. Those symbols usually move according to the momentary fashion.