During a segment on Good Morning Britain, comedian Harry Hill pied the British talking head for his comments about the James Bond star and fathers alike who carry their children in baby carriers.

“This pie is for all those men that wear papooses,” the comedian said as he slammed the pie into Morgan’s face. “That’s for the guys who wear papooses. All right! It’s for Ross Kemp and for Daniel Craig!”

“Oh 007.. not you as well?!!! #papoose #emasculatedBond,” Morgan tweeted to six million followers.

Several social media users began tweeting at Morgan photos of themselves carrying their children. Even Captain America actor Chris Evans chimed in, saying “any man who wastes time quantifying masculinity is terrified on the inside.”

“You really have to be so uncertain of your own masculinity to concern yourself with how another man carries his child,” Evans tweeted.

You really have to be so uncertain of your own masculinity to concern yourself with how another man carries his child. Any man who wastes time quantifying masculinity is terrified on the inside. https://t.co/9jsHZ3WKRn