von Eicken ((pictured left talking on SYS-CON.TV to Cloud Computing Expo chairman Jeremy Geelan) will review the definitions as well as the pros and cons of the different kinds of clouds. He will provide guidance on when and how to use each, outlining the typical uses cases for public, private and hybrid clouds using real-world examples, including: Develop in public, deploy in private; Develop in private, deploy in public; Private core, public expansion; Some runs are public, some are private, some are in-between.

The event, co-located with the 7th International Virtualization Conference & Expo, is being held at the Santa Clara Convention Center, 2-4 November, 2009. As von Eicken's session will underline, we are in the midst of a revolutionary change in how applications are sold, delivered, deployed and managed.

DAY ONE - November 2, 2009The Time is Right for Enterprise Cloud Computing by Richard Marcello, President of Systems & Technology, Unisys

Up to now you may have been reluctant to move your Enterprise application workloads to the cloud, fearing a lack of security in the cloud, compliance issues such as data location regulations and having to rewrite your applications. During his keynote, Rich Marcello will discuss the latest technologies and approaches that help knock down these barriers, creating the opportunity for attendees to now consider cloud managed services as part of their data center journey to secure "IT as a Service".

DAY TWO: November 3, 2009Cloud Computing Services at the Scale of the Internet by Shelton Shugar, SVP Cloud Computing at Yahoo!

DAY THREE: November 4, 2009Cloud Computing: Separating Hype from Reality by Richard Sarwal, SVP of Development for Oracle Enterprise Manager

Enterprises large and small are drawn by the advantages of cloud computing - pay-for-use, self-service, elastic scalability tegration, compliance, lock-in, and long term costs of public clouds. Private clouds for the exclusive use of one enterprise can mitigate these concerns by giving the enterprise greater control. This keynote will explore how enterprises are likely to adopt public and private cloud computing, building on a foundation of virtualization infrastructure and management systems.

My Cloud, Your Cloud, Our CloudThorsten Von Eicken - Co-Founder & CTO, RightScale– This session will provide guidance on when and how to use public, private and hybrid clouds, using real-world examples.

Shifting Clouds: How the Cloud Landscape is EvolvingKrishna Subramanian - Sr. Director Cloud Strategy, Sun Microsystems– This session will provide a framework to classify the various cloud offerings, and will explore how solutions are evolving.

Hadoop @ Yahoo - Internet Scale Data ProcessingEric Baldeschwieler - VP Hadoop Software Development, Yahoo!– This session will explain what the Yahoo! distribution of Hadoop is and how it benefits the larger cloud ecosystem, including major use-cases for Hadoop @ Yahoo!

Working with Big Data and HadoopChristophe Bisciglia - Co-Founder at Cloudera– This session will highlight the technical and business issues that make Hadoop so powerful for large scale data processing.

Orchestration in the CloudBrian E. Boruff - VP of Cloud Computing & Software Services, CSC– This session looks at how organizations with data and computing in the public and private cloud need to orchestrate processing, and recover the processing visibility necessary for the creation of digital trust.

Developing Advantage: Platform Leverage in the CloudPeter Coffee - Director of Platforms, Salesforce– This session will discuss alternative development experiences in various enterprise clouds and will highlight opportunities to combine their strengths in distinctive applications.

Cloud Management: What You Don't Know Can Hurt YouStephen Elliott - Vice President of Strategy, CA– This session will discuss what customers should consider when buying services from a cloud computing partner including the most important management processes and capabilities that matter to SLAs.Security in the Cloud: Protecting Your Cloud AppsLars Ewe - CTO & VP of Engineering, Cenzic–This session will address the Top 5 things you can do to protect your data and applications that run on the web and in the cloud and prevent security breaches.

Tactical Cloud ComputingKevin Jackson - Vice President, Dataline– This session will discuss the use of cloud computing technology and techniques for the support of localized and short-lived information access and processing requirements, including Cloudbursting.

The Profit Model for Cloud ComputingSteve Lesem - President & CEO, Mezeo Software–This session will examine why the concept of 'trust' is so essential and why it's the Cloud providers who have trusting relationships with customers that will triumph in the end.

Delivering Desktop VirtualizationMartin Ingram - Vice President of Product Strategy, AppSense– This session will explore how by virtualizing hardware, applications and the user personality you can deliver a familiar working environment for users while simplifying management of the desktop estate.

Y! Scalable Storage and Delivery ServicesChuck Neerdaels - VP Content Storage, Delivery and Edge, Yahoo!–This session will talk about Yahoo!'s Cloud Storage and Delivery stack and how it is purpose-built to solve the business and technical challenges of Internet-scale computing.

Cloud & SaaS Proponents: Know Your Enemies!Louis Nauges - President, Revevol–This session will discuss why so many CIOs and IT professionals think Cloud Comptuing and SaS is a threat to their careers and their power.

Negotiating the Virtual/Grid/Cloud Legal MinefieldDavid Snead - Attorney-at-Law, W. David Snead, P.C.–This session will address the legal, business and marketing issues of involved in moving into Cloud services, and what anyone entering into a new contract, or marketing to end users needs to know.

Technologies for Virtualization-Based Desktop ManagementDr Monica Lam - Professor, Stanford University–This session will describe a new approach to complete desktop management, allowing corporate IT to completely control the desktop including the operating system.

A Virtualization and Cloud Computing Security FableChristofer Hoff - Director, Cloud & Virtualization Solution, Cisco–This session will discuss the realities of both Virtualization and Cloud Computing security and how to deal with the things that don't change and also the things that do profoundly.

Trusted Computing for Virtualization SecuritySteve Hanna - Co-Chair, Trusted Computing Group–This session will address the Trusted Platform Module (TPM) which is included in virtually all enterprise PCs and many servers and how it can be used for virtualized security.

Policy Enforcement in the Virtualized Data CenterHezi Moore - Sr. Founder & CTO, Reflex Systems–This session will identify the top three challenges enterprises face when it comes to enforcing policies and outline best practices to control and audit change in policy rules across both the virtual and physical infrastructure.

Managing Sprawl and Self-Service for Virtual MachinesScott Hammond - President & CEO, newScale–This session will explain how to use a Service Catalog of standard options to enable self-service requests while enforcing pre-approved VM images, stop dates, and policy controls.

A New Role in the Cloud for a Tried and Tested Schemaless DatabaseRob Tweed - Co-Founder & MD, M/Gateway– This session will discuss how schemaless database technologies are now emerging as important and highly functional engines on which to build Cloud services.

Securing the Cloud and Establishing a Level of TrustTim Brown - VP & Security Architect, CA– This session will address security needs for cloud computing, including all aspects of the cloud paradigm - Internal, Private, Public and Hybrid cloud environments.

Moving Your RIA Apps into the Cloud: 7 ChallengesMatias Bagini - CEO of JRapid Corp|– This session will discuss the many challenges you will face if you want to move your RIA apps into the SaaS model including multitenancy, clustering, robustness, mashups, security, productivity and multi-browser programming.

Cannibalizing Google App EngineKevin Noonan - Software Developer , Calbane– This session will show delegates how to use Google App Engine by dismembering its computing resources and consuming each of them them in isolation.

Revolutionizing Security Through VirtualizationKevin Piper - Director of Technical Operations, Altor Networks– This session will present case study examples shared of defense and civilian agencies that have virtualized their production environment with enterprise-call virtualization servers.

Bringing Cloud Computing Down to Earth with Ultra Low-Cost EndpointsStephen Dukker - Chairman & CEO, NComputing– This session will examine how new-generation virtualization technologies have evolved and how companies are utilizing it to create new kinds of computing and services.

Top Infrastructure Headaches When Managing Applications in the CloudJavier Soltero - CTO of Management Products, SpringSource– This session will address some of the biggest challenges in creating and launching successful web applications with little to no down time.

How the Delivery of Virtualization is Being TransformedSimon Crosby - CTO, Citrix– This session will provide IT organizations with a short- and long-term roadmap by focusing on the new delivery models for virtualization.

Cloud Computing News Desk brings the latest industry news related to the Cloud paradigm of massively scalable IT resources and capabilities delivered as a service using Internet technologies. For up to date news on the International Cloud Computing Conference & Expo series, the easiest way is to follow it on Twitter.

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.

Virtual Application Appliances (VAA) decouple an application from the operating system (OS) and its underlying infrastructure. The resultant virtual application appliance contains an application with its dependencies, but with zero operating system (zeOS) component. The aim of VAAs is to enable enterprises to provision server based applications to any machine in the data center in a matter of seconds or move an application from the data center to the cloud (D2C).

Cloud Expo

Cloud Computing & All That
It Touches In One Location Cloud Computing - Big Data - Internet of Things
SDDC - WebRTC - DevOps
Cloud computing is become a norm within enterprise IT.

The competition among public cloud providers is red hot, private cloud continues to grab increasing shares of IT budgets, and hybrid cloud strategies are beginning to conquer the enterprise IT world.

Big Data is driving dramatic leaps in resource requirements and capabilities, and now the Internet of Things promises an exponential leap in the size of the Internet and Worldwide Web.

The world of SDX now encompasses Software-Defined Data Centers (SDDCs) as the technology world prepares for the Zettabyte Age.

Add the key topics of WebRTC and DevOps into the mix, and you have three days of pure cloud computing that you simply cannot miss.

Delegates will leave Cloud Expo with dramatically increased understanding the entire scope of the entire cloud computing spectrum from storage to security.

Cloud Expo - the world's most established event - offers a vast selection of 130+ technical and strategic Industry Keynotes, General Sessions, Breakout Sessions, and signature Power Panels. The exhibition floor features 100+ exhibitors offering specific solutions and comprehensive strategies. The floor also features two Demo Theaters that give delegates the opportunity to get even closer to the technology they want to see and the people who offer it.

Attend Cloud Expo. Craft your own custom experience. Learn the latest from the world's best technologists. Find the vendors you want and put them to the test.