Tesla's IPO May Be Long Drive for Investors

Electric-car maker Tesla Motors Inc. is looking to rev up the IPO market this week with a deal that could appeal to both clean-energy investors and car geeks.

With just under 1,100 of its all-electric sports cars on the road by the end of March for a price tag of $109,000, the appeal of Tesla's initial public offering of stock has a lot to do with the novelty of its product, as well as the promise of higher sales volumes from a less-expensive sedan model in the future. In November, Advertising Age named Tesla one of...