Starting October 1, rePLANET is launching a 30-day student video challenge to increase recycling awareness among California youth. The contest asks California high school groups to show their "Recycle Style" in a 1 to 3 minute video highlighting why recycling is important and how it benefits the community.

The winner will be announced on November 15 when people across the United States celebrate America Recycles Day. The winning group will receive a $500 Visa gift card and their video will be featured on the rePLANET website.

The contest, organized by rePLANET, California's largest collector of aluminum, plastic and glass containers, is designed to boost recycling efforts among California's youth.

"Today's high school students are tomorrow's leaders. Offering them opportunities to incorporate healthy habits and environmental stewardship today will encourage them to take responsibility for a world that will soon be under their guardianship," said Matt Millhiser, Director of Marketing for rePLANET.

"That' why rePLANET is so pleased to introduce this exciting recycling video challenge for California high school students, a program that encourages and rewards creative approaches to recycling. We hope students enjoy the contest and create videos that inspire others to follow their lead by recycling all beverage containers."

The rules are simple:Videos must be uploaded to Youtube.com and submitted through www.replanetusa.com between October 1, 2011 and November 1, 2011.

The video must be 1 to 3 minutes long.All participants must be in grades 9-12 during the 2011/2012 school year.Submissions must be from a California high school student group, club, sports team or church youth group.