Businesses must advertise in order to broaden their customer bases. Advertising directory representatives act as liaisons between published directories and the business owner, and provide valuable services and marketing solutions. If you are thinking about advertising your enterprise, then the following answers to some commonly asked questions might be helpful to you:

Why would I need an advertising directory representative?Using an advertising directory is an effective method for advertising your business in an easily accessible, nationally distributed directory. The yellow and white pages are valuable resources to businesses, as they are used by millions of potential customers on a daily basis. A directory representative will have effective strategies for your marketing and advertising goals, and can help you to optimize the value of your published listing.

What do advertising directory representatives do?Essentially, advertising directory representatives amass sales of advertising space for their publications. National directories such as the Yellow Pages use their representatives to assist businesses with their marketing strategies via ads in nationally published and online directories. They consult the marketing departments of businesses and customize portfolios and recommend advertising programs based on the needs of the business. An advertising directory representative will also consult the business owner about current advertising campaigns, results, problems and projections.

How do I find a reputable advertising directory representative?It is important that you find an advertising directory that has proven results. Ask business owners that advertise in the directory you are considering using if they have noticed a spike in business, if the advertising directory rep listened to their input and if they are satisfied with the level of service.

If you own a business that could benefit from advertising in a directory like the yellow or white pages, then you might want to contact an advertising directory publishers representative that help you get the services that you need. When you choose between the agencies, you will want to choose one that can execute a researched advertising solution that optimizes the success of your products through national print and Internet directories. When you contact the phone book ad associations, you should find out how long they have been in business. In general, those who have more years of marketing experience know more about the ideas that will be best for you in the directories. Ask the agency what publishers they have contacts with to make sure your listing reaches a national audience. It is important for you to make sure that the ideas they have used before in the yellow pages have been effective, so ask the representatives to give you some references so that you can contact the association's other clients. Find out how well they feel the phone book marketing worked so you can measure the value of the service. You want the advertising services that the representatives in the online directory execute to be effective, but you also want to make sure that they are affordable. You can compare the prices of the different companies by asking them to give you price quotes that include all fees. After you've contacted several companies, you can look at the publishing services and quotes to decide which one is best for you.