Social Media Marketing Real Estate Forum

Boost Your Real Estate Business with Social Media Marketing

To succeed as a real estate agent, you need to stand out. With a solid understanding of social media in your tool kit, you can craft a winning personal brand that helps you generate more leads and, ultimately, sell more homes.

In this course, learn the tried-and-true methods for using Facebook, LinkedIn, Twitter, Instagram, and other top social media platforms to drive clicks to your listings and connect with consumers in your target demographic. Instructor Carlos Gil details how to build your brand online, shares social selling techniques, and offers tips for creating compelling content that keeps customers engaged and encourages referrals. Plus, learn best practices for creating Facebook ads, how to leverage LinkedIn Groups, how to set up a messenger bot to automate lead generation, and more.

At the end of this workshop, you’ll be able to:

Understand technology and the real estate sales cycle

Know why personal branding matters

Build a referral network with groups

Optimize your LinkedIn profile

Create engaging social media content

Utilize storytelling strategies for your next open house

Write compelling ad copy

Implement best practices for boosting page content

Use hashtags effectively

Speaker

Carlos Gil, Gil Media Co.

Carlos Gil is the author of “The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI,” an international keynote speaker, and award-winning digital storyteller with over a decade of experience leading social media strategy for global brands including LinkedIn, Winn-Dixie, Save-A-Lot and BMC Software. A first-generation Latino, Gil’s work has been featured by CNNMoney, Harvard Business Review, Social Media Examiner, Inc., and Entrepreneur Magazine in addition to dozens of trade publications. Presently, Gil is the CEO and founder of Gil Media Co., a full-service digital marketing firm based in Los Angeles, which works with Fortune 500 clients.

Agenda

8:30am - 9:00am

The Real Estate Industry and Social Media

Social media makes all the difference How technology has changed the real estate sales cycle Understanding the modern-day buyer