Category: Digital Marketing

Marketing is a major part of growing any business. You work hard to get referrals. You get your name out there as often as you can. But digital marketing is complex, ever-changing world. And when everyone has an opinion on what works, and what doesn’t, it’s easy to find yourself asking a question like “Is AdWords...

SEO for contractors might sound like a fad or something too complex to learn, but SEO offers a great opportunity to win more business. As a business owner, it’s hard to keep up with the latest trends, much less what’s going on in the online world. Because the internet holds so many lead generation options...

One of the most cost-effective ways to communicate with customers is email. The last thing you want to do is to be known for SPAM, so there are some precautions to take. But knowing the rules of the game and developing a process for collecting email addresses are important first steps. Once you have these...

Facebook is easily overlooked as a valuable source when it comes to local business marketing, but it can offer a big impact if you take the time to navigate the waters. This is one of the best things about newer technology – it’s often underestimated. What this could mean for contractors is that while their...

If you’ve decided that Angie’s List is the right way to reach your customers, your next thought may be how to get the most out of the website. With the option of free memberships for consumers, Angie’s List is attracting more new customers and businesses than before. And the recent merger with Home Advisor has...

Marketing is critical for paint contractors, and it must be looked at that way to have a secure (and profitable) future. Don’t get it wrong, painters are great at transforming houses and businesses. It’s not uncommon for one of their least favorite parts of the business is having to market painting services. To help break...

On May 1, 2017, the parent company of Home Advisor, IAC, and Angie’s List announced they had reached terms to combine Angie’s List with Home Advisor in a $500 million deal to create a new company called ANGI Homeservices Inc. In making the announcement, IAC was quick to share their plans to maintain the two...

Easy Spring Lead Generation Ideas For Home Improvement Contractors In the majority of the country, the start of spring marks the busiest time of the year for home improvement projects. For many contractors, the effectiveness of their spring lead generation efforts can mean the difference between a good, great, or record year. While spring officially...

*Note: this is a guest post from Tim Rocke at Logojoy. Logojoy is a quick, easy, and affordable way to create a new logo. If your employees are the backbone of your organization, then your brand is quite arguably the business’ face; it’s the first thing consumers visually interact with, and often make judgments based...

Do you know how to market your service business? The days where fliers and a phonebook listing are over; the modern service industry is online-first. Customers rely on Google, Yelp, local search results, and social media, not the poster board at the corner store. If you haven’t updated your marketing strategies to match, you’re...