Setgo Analytics secures first signing with Soshi Games

LIVERPOOL, England – December 5, 2011 – In a deal
announced today, Setgo confirms that Birmingham-based Soshi Games
has signed as Tier 1 Technology Partner, the early access program
to
Setgo Analytics, the first platform-agnostic games
analytics software for all online gaming platforms. Today’s
news follows Setgo’s announcement last month regarding two
pivotal appointments of Andy Tait and Arne Peters to its executive
and strategic team and marks a new partnership between two emerging
companies.

Since inception, Setgo has focussed exclusively on online gaming
platforms that support iterative development. The company decided
to offer its unique analytics software to other developers under
commercial license after identifying that developer’s
changing needs were not being met by existing packages in the
market. In response,
Setgo Analytics has been developed from the ground-up as a
flexible and powerful analytics platform to support developers,
publishers and platform holders, regardless of which formats they
choose to adopt. “That was part of the appeal for us”,
explains Soshi Games CEO Kevin Corti. “We were confident in
Setgo’s ability to deliver great software and the fact that
the tools were made by developers for developers made
Setgo Analytics even more attractive.”

Soshi Games next title ‘Music Festivals’ embraces
the free-to-play model and fuses it with a different approach to
other social games in the market, as players can help generate
revenues for their favourite artists, discover new talent and help
with brand exposure. With a marketing supported launch on Facebook
due in the coming weeks, ‘Music Festivals’ promises to
give gaming and music fans alike a new and unique experience. Soshi
Director Cliff Dennett explains, “It’s an exciting
project with incredible scope and platform opportunities, so it was
vital to choose an analytics package which could support this.
We’re confident
Setgo Analytics will provide us with all the information
we need to support the iterative development plans for ‘Music
Festivals’ and undertake our future analysis of its branded
virtual goods.”

“It has become increasingly important for developers to
adapt to new online platforms and revenue models. We understand
this, and want to equip developers with relevant, powerful and
flexible tools that help them through the transition from the
“launch and forget” ethos to truly iterative game
development,” says Clemens Wangerin, Co-founder and Managing
Director of Setgo. “With Setgo Analytics, our customers are
able to leverage game analytics across all areas of their game that
are relevant and important to them, not just those deemed important
by so called experts. In addition, the level of customisation we
offer makes tracking of even the most specific and unique metrics a
breeze.”

About Setgo Limited

Setgo Limited is based in Liverpool, England and was established
in 2010 to build technology for all online gaming platforms. The
company was co-founded by Jason Chown, Christian Lavoie and Clemens
Wangerin 3 industry veterans with over 50 years’ experience
and dozens of commercially and critically successful titles between
them. For more information on Setgo Limited, please visit
www.setgogames.com, “Like” the Setgo
Page on Facebook,
www.facebook.com/setgogames, or follow us on
Twitter @setgogames. For more information on becoming a Tier 1
Technology Partner to secure early access to
Setgo Analytics or to arrange a demo, contact us at
info[at]setgogames.com.

About Soshi Games

Our mission is to create unique social network games, platform
technology and complimentary brand relationships that act to
overcome user acquisition/retention barriers and to unlock untapped
revenue models. Our goal is to use the medium of social games to
help brands achieve core marketing goals. We are working to build
uniquely enjoyable and engaging gameplay experiences for the social
gamer demographics and to develop partnerships with major brands.
We believe strongly in creating interactive experiences that
provide true gameplay engagement that players will genuinely want
to share and pay for without being bombarded by clumsy and
intrusive messages. For more information on Soshi Games, visit our
website at
www.soshigames.com, “Like” the Soshi
Games Page on Facebook,
www.facebook.com/soshigames, or follow us on
Twitter @soshigames.

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