How To Create A Digital Marketing Strategy?

Today, we are going to share how to create a digital marketing strategy? Are you a marketer wondering to seek how to build a digital marketing strategy? Or are you a startup owner wanted to create a digital marketing strategy for your startup?

Then you are at the perfect place to learn how to create your own digital marketing strategy. Without spending the enormous amount of money.

Nowadays organizations are often spending huge amounts on digital marketing to drive traffic to their site and to increase their company’s sales. Organizations have enormous amounts of funds and deposits so they can invest in marketing.

But if you are small startup owner, then you can opt this article to prepare your own digital marketing strategy.

What is Digital Marketing?

Digital marketing is nothing but a process of marketing where you can promote your products or brands on the digital platforms. It’s evolving enormously day by day, and its standards and strategies have moved to next level.

3. Identify your customers

The crucial step in achieving our goals in digital marketing is identifying your customers. world is having a huge base of customers everyone can’t just be your perfect customer right?

So, now you have to identify your customer in this huge user base. Identifying your customer may be trouble for starters.

But identifying your potential customers will save you a lot of money in your long run. You can track your audience response by social analytics and activities.

And you can also use Customer relationship management system and do analytics etc.

The easiest way to find your desired audience is by social activities and by conducting surveys and other opinion polls on social media and your blog. And you can also make use of pay-per-clicks to find engaging customers.

4. Identify your competitors

Identifying your competitors is always helps you. But it’s a tricky part because proper analyses only can determining competitors. We might think that we already know our competitors.

But you really can’t say about your competitor without proper research and analyses.

You can easily find your competitors by this process, one of the primary processes is by finding them on search engines.

Just enter the keyword you want to rank for and see the top 4-5 results will be competitors.

Here in the above example, I used shirts as keyword and you can find the competitors for that if I want to rank for shirts. In the same way, you can also check your competitors

Sometimes they might not be your competitors because if there are having the different niche and not selling those products.

5. Implementing a perfect search engine optimization

The main part of digital marketing strategies is to implement you search engine optimization perfectly. Because SEO is the crucial part of any websites presence if Google does not find your content, then I can easily bet that no one will ever find your content.

And you can’t get traffic to your site. Seo is not one single process it includes various options In it. Here is the plan which can take your success.

Keyword Research: Keyword research is the mainstream for any business, having best and relevant keywords of your niche in your website is a huge boost.

Keyword research often takes time, but if you actually apply your full efforts in your keyword analyses, then you can find high searching keywords where you can rank for, and you can also find long term keywords.

For keywords research, most of the experts use professional and paid tools which give all the metrics and statics about the keyword like SEMrush, long tail pro, word tracker, etc.

For Backlink, Competitor Keyword Research and SEO Analysis try SEMrush.

6. Make use of content marketing

Once you have your keywords research completed then you should try to rank for that keyword and rank well in Google and other search engines along with search engine optimization you also need content marketing to rank well.

I know each and everyone knows that content is king. Write a good content that satisfies your users and along with their satisfaction you should see it’s satisfied by Google as well.

Don’t optimize the content too much, as over optimizing and keyword stuffing may lead your ranking down and also cause penalty by google panda.

7. Email Marketing

Now, you have produced an excellent content by content marketing, after that all you have to do is promoting that content. Now the best way to share your content is through email marketing.

Email marketing has been a crucial aspect of digital marketing strategies for websites, as many of the site and business specially hire experts to do their email marketing. Now as you do not have that funds, so try to create your own email marketing camping.

There were a lot of rules on email marketing as well, first of all, have a clear view about the rules and make use of other articles which are specifically explained about them.

8. Social Media Marketing

Sharing your content on your social media platform is a great way to not only boost your traffic but also you can get sales and increase your business through social media. Actually, big business keeps a separate social media manager to see their brands.

But here you don’t have that funds so it’s better to share your own content in a perfect manner to drive traffic to your site. Social strategies are pretty different for different kind of social media platforms.

Facebook is having an own strategy as well as Twitter having a separate strategy. Here all you have to do is optimize your post according to the social media platform and share your content.

And engage with the users who comment on it and share for users who may be interested in your content. Find them with the help of buzzSumo.

You can schedule your posts at different times with the help of Buffer, HootSuite and Twitter deck, etc.

9. Analyses your results

Now, you have reached your final step. You have worked completely hard to create your own digital marketing strategy for your startup.

Now all you have to do is see what’s your hard work pays in return. Make use of google analytics and google webmasters to measure your sites stats and final take of a full report of your digital marketing strategy.

After measuring your reports see whether your plans and goals are reached and if you reach your goal then try to set another goal for next month. If you got stuck anywhere, then go to the back process and check where you have done wrong.

Because I said, all the steps in a short cut as all points have the different set of explanation. So go back and try to execute your step perfectly.

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About The Author

Arpit Singh is a Digital Marketing consultant and a Passionate Blogger from Noida, India. He is also an Author and Trainer in the field of Digital Marketing. He blogs about digital marketing tips and tricks at his blog digitalseoguide.com. Learn more about him at About page.

Latest Comments

Ofcourse in digital marketing the SEO is the major part where the advertisment depends mostly on how the tools are being implemented. This post is an eye opener for those who are confronting difficulties when it comes to talk about the division of equally supported marketing of the brand.