James added: With Punk IPA the panel decided that the phrase 'this is an aggressive beer' on the label described a flavour characteristic of the product and the phrase when read in context, clearly referred to the taste of the product.

The phrase described one technique for physically searching a crime scene for clues, in which the CS officer covers the floor or ground in one direction, back and forth, like mowing a lawn, then turns perpendicular and covers the same ground again.