Our Mission

RingDNA is committed to helping sales teams maximize their revenue through innovations in technology, data, insight and education. As we go about our work, we’re mindful of these prime directives:

Make Tools that Sales Teams Love – RingDNA takes the maxim “you’re only good as your tools” one step further, ensuring that customer feedback on RingDNA features and user interface is at the beating heart of all our product development. The result is a set of powerful productivity and engagement tools that result in nearly 100% user adoption.

Make Customer Data Meaningful – This is a time of huge transition for sales teams and the customers that buy from them. The need to facilitate intelligent, authentic relationships between companies and customers has never been more important. We do that by continuously striving to provide the most meaningful data in context when reps need it most.

Make Sales Coaching Data-Driven – Sales managers are at their best when using real-time performance data, not results that can only be evaluated a month from now. That’s why we are continuously delivering the data and tools managers need to gain prescriptive insight across their entire organization.

Make Scaling Easy, Efficient & Secure – Global sales teams require the ability to quickly implement powerful tools and processes across large, fast-growing organizations. We work hard to ensure that RingDNA is secure and flexible enough to be used in multiple locations around the globe.

The RingDNA Story

Have you ever met a sales rep that refused to enter data into CRM, or even resist using the sales tools the company had purchased for them?

Have you ever met a sales manager that had to actually sit beside a rep to coach them on how to have successful sales calls?

Have you talked with a sales manager that had no idea how many calls their reps made, what campaigns generated the best inbound sales calls, or what was said on a daily basis between their reps and their prospects?

As the founder of two previous companies, I had seen all these nightmare scenarios. I knew that sales was the lifeblood of many great companies, and yet sales was woefully underserved from a technology perspective. Existing sales tools were poorly designed, were extremely difficult to integrate with CRM and other platforms, were expensive to customize, and offered few gains in productivity and performance insight.This was all especially true when it came to voice communications. Existing providers were essentially repackaging call center technology without any regard to inside sales process, or the changing way that customers purchased products. Worse, integration between CRM and voice communications systems were expensive and archaic.

I knew there had to be a better way.

I dreamed of a solution that would actually facilitate intelligent conversations between sales reps and prospects. I also wanted to give sales teams complete visibility into call performance metrics while integrating easily and powerfully with Salesforce, Google, Microsoft and virtually any platform with an API. And finally, I wanted it to be robust and secure enough to be used by some of the most storied companies on the planet.

With those goals in mind, in 2011 I entered a RingDNA prototype into Salesforce’s Dreamforce Hackathon. Thanks to some hard work and a little bit of luck, we won first prize. The win delivered immediate interest from press, investors, advisors and exceptionally bright developers interested in disrupting the business telephony establishment.

Now years later, we have a much deeper product than I could have ever envisioned. In addition to the original problems we set about solving, we are also using technology to dramatically improve sales productivity, as well as generate prescriptive sales data insight for some of the world’s most successful sales teams.

I’m incredibly grateful to the sales teams using RingDNA to engage their prospects and customers. They have made RingDNA into what it is today, and we continue to leverage their ideas to develop new innovations that will help sales teams maximize their true potential.

Careers

Do you want to work with some of the world’s fastest-growing companies? Do you love working at the forefront of incredible cloud technology?

If so, consider a career at RingDNA. Inspiration is plentiful here, with ideas coming from every direction. Sure, we pour a lot of love into our products, but we also invest in people. Look no further than our existing team to find superstars we have rewarded with new roles and responsibilities.