To commemorate the release of Shin Godzilla Steiff and Toho are reissuing the 60th Anniversary Godzilla 1954 plush, this plush is limited to 1,954 with certificate with serial number. It's 50cm tall (approx 20 inches), made of Mohair, and will retail for 47,500 yen (approx $446 US), yes this is a very expensive collectible. It will be available at a Steiff Exhibition at Matsuzakaya Hall on July 27 that will include a ribbon cutting ceremony and feature both Shinji Higuchi and Steiff owner Claire Steiff. It is also available from the Steiff website here. There is also a 50th Anniversary Ultraman bear (info here) that will be at the event (bottom pic).