It’s the first time in a long time that I felt like I was on the ground floor of something iconic.

Hulett has a history in the gaming industry. He previously served as chief revenue officer of RealNetworks’ RealGames unit, and also served as president of the company’s GameHouse division. He also worked at Expedia for four years, serving as president of the travel giant’s business travel group Egencia. Before that, he worked at WRQ and served as past president of Atom Entertainment, an early dot-com that looked to pioneer short video content.

“Several of us have known Matt for many years, and we think he is one of those rare entrepreneurs that has the talent and skill set to build the next great, iconic company in Seattle,” said Pioneer Square Labs co-founder Greg Gottesman via email. “We are happy to share more when the timing is right.”

Hulett also wasn’t saying much about the eSports ideas he’s kicking around.

Whatever it is that Hulett, Gottesman and the rest of the Pioneer Square Labs team are working on, they sure do seem excited about it.

“It’s the first time in a long time that I felt like I was on the ground floor of something iconic,” Hulett told GeekWire. “Not since my Expedia and RealNetworks days.”

Find out at The GeekWire Summit, taking place on Oct. 1-3, 2018 in Seattle, one of the country’s premier technology conferences, bringing together more than 900 innovators and tech leaders together for an immersive two-day conference.

This year’s lineup features the CEO’s of Boeing, The Gates Foundation, Ring, eBay and more. Early bird rates end soon, grab your tickets today.