Board PPT - GiveLocalNow

BIG Day of Giving
2014
Orientation
BACKGROUND
Background
Background
• GiveLocalAmerica – 100 Year
Anniversary of Community
Foundations
• National effort - Over 100
Community Foundations
Partners
The BIG Day of Giving is a collaboration of GiveLocalNow and
your local community foundations:
Additional Partners & Sponsors
Match Sponsors
 Sacramento Region Community
Foundation
 RCA Community Fund
 Hanson & McClain Advisors
 Wells Fargo Bank
 Sierra Health Foundation
 Sacramento Metropolitan Arts
Commission
 Placer Community Foundation
 Barry & Lynda Keller
 Ken & Joyce Adamson
 John & Maggie Frisch
 SMUD
 Yolo Community Foundation
 Aerojet Rocketdyne
 SAFE Credit Union
 Runyon, Saltzman & Einhorn
 Township 9
Outreach/Business Partners
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Nugget Markets
Whole Foods
United Way
Nonprofit Resource Center
American Leadership Forum
Association of Fundraising
Professionals (AFP)
KVIE
Valley Vision
Social Media Club Sacramento
Chamber of Commerce
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Sacramento Metro
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Hispanic
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West Sacramento
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Roclkin
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Lincoln
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Yolo
County of Placer
County of Sacramento
County of Yolo
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City of Sacramento
City of Roseville
City of Auburn
City of Davis
City of Woodland
City of West Sacramento
Yolo Visitors Bureau
Placer Co. Office of Education
Placer Co. Economic
Development
Aldo Pineschi Consulting
Elevate Public Relations
First 5 Placer
Placer Collaborative Network
ioSafe
Mary Lathrop
Roclin & Roseville Today
Sir Speedy Roseville
Halldin Public Relations
And more confirming daily!
What is The BIG
Day of Giving?
What is it?
• 24-hour online giving challenge
• May 6, 2014: Midnight to 11:59 PM
• www.givelocalnow.org
• Donors can select an organization by name or
category
• Match pool & Challenge Prizes
What are the Goals?
• $1 Million in unrestricted dollars!
• 5,000 donors
• 30% of donations from new donors
• 400 Nonprofit participants
• Increase visibility for nonprofits and
raise awareness
• Raising the level of philanthropy
Who can Participate?
To be eligible to participate organizations must:
 Have a nonprofit 501(c)3 status in good standing;
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Fiscal sponsorships are eligible.
No individuals, even those with fiscal sponsors
Churches are not eligible to participate
Schools with a nonprofit arm/foundation with 501c3 tax exempt status may
participate (only one org per school)
 Minimum of 3 years active financial history and filed tax returns with the
IRS.
 Reside in and primarily serve one or all of the following counties:
Sacramento, Placer, El Dorado, Yolo
 Have a current profile on the GivingEdge (training required)
 Signed commitment form
What is The Giving Edge?
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An exciting new resource for
the community!
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Searchable, online database
providing information about
nonprofit organizations
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Will live on after the BIG Day of Giving.
Trainings will be provided to walk you
through the process of creating your profile
Match and Prizes
How Does the Match Work?
• Gifts must be made online on the BIG Day of
Giving Website on May 6th to be eligible for
matching dollars.
• Eligible donations will be matched on a prorated basis.
• All Matching funds are based on totals prior to
fees being deducted
What are Prize Challenges?
• Prize challenges are a way to generate more dollars and create
excitement!
• Examples of some challenges:
• Most $$ raised from Noon – 1pm
• Random – Org that gets the 1,000th donation
• Social Media Contests
• Double Down – First $1,000 donation is doubled.
• Early Bird: First donation of the event wins $2,500
• Prize Challenges will be announced in March 2014.
Technology &
Donation Process
Technology & the Donation
Process
• Givelocalnow.org will redirect starting in April to the event
website.
• On May 6, donors will go to www.givelocalnow.org to make
a donation
• Donors can search by category, by name, or browse a list of
nonprofits
• A link to your GivingEdge profile will be available on the
event site for donors to view.
• Event vendor, Kimbia will provide tech webinar in April to
go over how the site works.
• You will have access to all donor information in real time ( a
link will be provided)
Donation Process
• All donations must be received online at givelocalnow.org
• Event Day Match Site provides secure transactions, backed by a PCI
Level 1 secure service provider certification.
• Gifts are 100% tax deductible
• Minimum donation: $25 / maximum: $10,000
• 2.9% Payment Vendor fee & 3.2% credit card transaction fee. No fees
to DoG Partners.
• Gift acknowledgement receipts are sent via email within minutes.
• Organizations will receive all donations within 45 days of the BIG
Day of Giving
 One check: all donations, net fees, plus match/prizes.
Why Participate?
Lessons Learned
Why Should You Participate?
• ONLINE GIVING IS INCREASING in popularity with year over year increases of
around 13%
• RAISE UNRESTRICTED DOLLARS. Each donation will be boosted through a
national and local pool of matching funds.
• NEW GIVING BEHAVIOR: Giving Days help introduce and reinforce new giving
behaviors that can help lead to greater year-round giving.
• REACH YOUNGER DONORS: They are more likely to give during a Giving Day
if they know their smaller dollars will be matched.
• CAPITALIZE ON A MOMENT IN TIME:(one day – 24 hours) and bring energy and
momentum to a particular cause or organization.
• AMAZING VISABILITY: for your organization and for the region’s nonprofits
• LEVEL THE PLAYING FIELD: No matter an organization’s size or budget, an
online Giving Day gives organizations of all shapes and sizes the ability to
compete.
Arts Day of Giving – Lessons
Learned
• $525K raised for 78 arts groups from 2500 donors
• FB and email were key tools in communicating
• Mobile devices were key in giving
• 34% of donors participated in online giving for the first time
• Small gifts add up: 68% of gifts were under $50
• 2/3rd of NPOs found the GivingEdge profile process easy
• Prize challenges motivated nonprofits
• Match motivated donors
• 100% of organizations received a donation & matching funds
MARKETING
Marketing on the BIG Day of
Giving
• Each organization must market
themselves
• Your opportunity to
• BOAST
• ADVOCATE
• INSPIRE
Giving Day Key Marketing Tactics
#1 THANK YOUR DONORS
• Right after they donate
• In every way possible
• Via social media
• Follow-up with thank you
letter
• Provide a small gift
#2 BE CREATIVE
• Don’t overthink
• Engage individuals in campaigns
• Limit your asks and be strategic
#3 USE SOCIAL MEDIA
• Now’s the time
• It’s all about networks: use
personal and friends’ networks
• Use local celebrities to help
spread the word; ask to RT
#4 BE MISSION-FOCUSED
• Talk in compelling ways about
what you do; storytelling
• Use media (i.e. YouTube) to tell
that story for you
What Can You Do…
Call to Action
• Set a board goal. How much can you raise as a board?
How many donors do you want to engage?
• Give on May 6th
• Get your friends to give and ask them to pay it
forward. Be specific and set a goal of asking a set #
of people with a specific give amount.
• Be an Ambassador
• Your opportunity to
• BOAST
• ADVOCATE
• INSPIRE
Closing – We can do it!