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The Last Mile of Marketing Projects

Date publishedMay 18, 2017CompanyWorkfront

Like most marketers, your daily routine likely includes chasing for feedback trying to stay on top of deadlines. It will therefore come as no surprise that 20% of marketing projects miss deadlines waiting for feedback from someone that didn’t know or didn’t remember it was due!

This final mile where the review and approval process lives (like the last mile of an uphill race) is often the most painful, taking up a huge amount of time that can be costly. So what is the answer?