Marketing, Promotion and Analytics

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About This Episode

Giovanni Gallucci explores the realm of traditional media available for marketing, promotion and analytics for your business. This tutorial is part of the How to Podcast Course at xTrain.

Keywords are what guide users to your site or business on any major search engine, as explored by Tony Wright. This tutorial is part of the Search Engine Marketing: Pay Per Click Advertising Course at xTrain.

In this video, you'll get a sneak peak on an exciting HTML5 exporting feature that the Adobe Flash Professional team has been working on. The Toolkit for CreateJS can help smooth the transition from ActionScript development to the JavaScript world.

Unless you've been hiding under a rock, you know the web is shifting again! HTML5, CSS3, and JavaScript are helping move the web from the desktop onto a multitude of devices and screen sizes. And through the magic of the Phonegap framework, those same technologies are being used to build native applications as well. Join Greg Rewis, product evangelist, as he shows how to use CSS3 Media Queries to adapt the look of traditional web pages to these form factors, and how to implement a more "native" feel to your pages using the jQuery Mobile framework.

Learn how to use Adobe Creative Suite Extension Builder to develop, debug, and deploy extensions that use Flex and Adobe AIR frameworks to extend the functionality of the Creative Suite applications. Find out how to interact with XMP metadata, connect your extensions with data and web services back ends, and port your extensions into multiple Creative Suite applications. Finally, get a peek into what Adobe is doing to help you monetize your extensions and plug-ins.

Supplement your mobile and desktop applications with native code libraries to add platform-specific functionality or boost CPU-intensive tasks. This session will show you how easy it is to drop an Air Native Extension (ANE) into Adobe Flash Builder, code your project, and package it for distribution.

Prepare to take the next step in multiscreen development. Review important considerations in planning multiscreen projects geared toward efficient code reuse and workflow. Also, see how to structure projects to match the strategy chosen to fit the application's use case. By the end of the session, you'll walk away with an understanding of how to start architecting your multiscreen Adobe Flash Platform applications and build them using Adobe Flash Builder.

Adobe Illustrator: Secrets to working faster, smarter and more creatively

Learn expert tips and techniques to get the most out of Adobe Illustrator. Reduce the time you spend on mundane tasks and gain more time to focus on the activities that matter: the creative ones. Brenda Sutherland, Illustrator product manager, will show you how to work faster, smarter, and much more smoothly. Once you've tricked out Illustrator and made it the custom vehicle you've always wanted, you'll experience life in the fast lane by shaving valuable time off tasks you perform every day.

Find out how Adobe Flash Builder 4.5 makes it easy for you to build mobile apps for a variety of devices using the same workflow you use to build web or desktop applications today. You can now build apps to run on the Apple iOS, Google Android, and BlackBerry QNX platforms. Walk through the basic steps required in Flash Builder 4.5 to create and run a simple mobile Flex project both on the desktop and on a device. Also learn about new mobile-specific functionality in the Flex 4.5 software development kit (SDK).

Join Adam Lehman, senior product manager for Flash Builder, for an overview of the recently released Adobe Flash Builder 4.5. Learn about the new mobile development capabilities of Flex as you walk through the new mobile development workflow in Flash Builder. Also, see why the 4.5 release wasn’t just about mobile development: This session will dive into the new code editing features of Flash Builder and explore some never-before-seen features of the next release.

Learn how to use Adobe Flash Catalyst CS5.5 to create rich, engaging prototypes and application interfaces. This session will introduce you to features in Flash Catalyst CS5.5 that enable your team to build compelling, Flex-based projects. It will cover the concepts and workflow involved in using Flash Catalyst and show you how to use Flash Catalyst to enhance static designs created in Adobe Illustrator and Adobe Photoshop and easily integrate with Adobe Flash Builder. Even if you've used Flash Catalyst before, you'll want to attend this session to discover the many new features offered in the latest version.

In this episode, Greg uses Adobe Dreamweaver CS4 to put the finishing touches on his website before submitting it to his client. This includes, externalizing javascript, uploading files to the server, and using Adobe’s Browser Lab to test the site in multiple browsers.

Adobe Web Evangelists Greg Rewis and Paul Burnett show you the new time saving features in Adobe Creative Suite 4 Web Premium that will help you finish your projects faster and easier than ever before.