Tencent Video leads OTT content market in China: eMarketer

Tencent Video is the leader in China’s subscription over-the-top OTT video market, according to eMarketer's latest market-share estimates, with Baidu-owned iQiyi and Alibaba-owned Youku the next two key players in a tight race.

eMarketer expects 24% out of 229 million people who watch video via a subscription streaming service that bypasses traditional distribution in China will subscribe to Tencent Video by the end of 2018, and that figure will surpass 29%...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.