Kendrick Lamar & Rihanna’s Loyalty Is Put To The Test In New Video For Their Collabo, LOYALTY.

Kendrick Lamar’s loyalty to Rihanna is put to the test in the very amazing Dave Meyers and the little homies.-directed video for their very amazing collaboration, LOYALTY.

The latest single off Kendrick’s latest critically-acclaimed album, DAMN., the new visual was premiered earlier today through the TDE rep’s Vevo. Finding Kung Fu Kenny and RiRi in different scenarios throughout, where their loyalty to one another is tested, this is yet another visual from the team of Kendrick, Dave and the little homies., which has such great visual effects that really bring the record to life and show once again, why they’re making the best music videos in not only Hip-Hop, but arguably any genre right now.

Especially with how cinematic and like movies they play out, just like the old big budget videos of your Hype Williams, Little X and those type directors from most of the 90’s and some of the early 2000’s.