Category: Opinion/InterviewsLink:How will Apple capitalize on media center computer market growth?Description:: Apple may have picked the perfect time to begin selling movies at the iTunes Store and announcing the iTV. Growth for the “media center” computer market is coming, but mainstream adoption will be measured, according to a new report by the IDC research group.

Apple has gone as far as I think they're willing to go with the media center. I think they seriously believe people are going to shun T.V. to buy iTunes shows and movies instead. By simply aquiring elgato and adding their products to the mix, Apple could have by far the best overall mediacenter expirience. However, I don't think they understand non mac users well enough to do so.