During the launching ceremony, attended by representatives of the coalition’s 34 members, AmCham-Jordan CEO Rose Alissi presented a visual briefing on the strategy’s approach and targets, outlining its three areas of focus.

The first covers priority sectors including fast moving consumer goods, chemicals, handicrafts and commercial services, in light of the surveys conducted on the two countries’ mutual trade and the types and practices of US consumers.

The second part includes the locations targeted by the strategy which are New York, Illinois, Michigan and California. They were chosen for economic and cultural reasons, based on their population’s economic and purchasing power, Alissi explained, noting that the third axis deals with designing interventions that address business needs.

Speaking at the ceremony, Jordan Chamber of Industry’s President Adnan Abulragheb urged stakeholders to benefit from the Jordan-US agreements by diversifying their exports, among other actions.

The National Coalition “Tijara” is a public-private partnershipinitiative which consists of ministries and economic agencies, representatives from the US Embassy in Amman and Jordanian Business Community, who work to ensure that the Jordan-US FTA reaches its full objectives, according to AmCham.

A member of the US Chamber of Commerce, AmCham-Jordan, is a voluntary not-for-profit member-based organisation that contributes to economic development through the promotion of US-Jordan-regional trade and investment, business development, public policy advocacy, human resources development and business community outreach.

In 2015, the Kingdom’s exports to the US amounted to more than $1.4 billion compared to $63 million in 2000, when the FTA was signed.

Exports to the US accounted for 24 per cent of the total Jordanian exports in 2017, according to official statistics.

The Jordan Times

The Jordan Times is an independent English-language daily published by the Jordan Press Foundationsince October 26, 1975. The Jordan Press Foundation is a shareholding company listed on the Amman Stock Exchange.