Infiniti and Motor Trend team up with Q60 Speedbot

Speedbot is a Facebook Messenger chatbot that allows users to compare the 0-60 mph times of over four hundred vehicles against the 2017 Infiniti Q60 Red Sport 400. The data comes from real-world tests undertaken by Motor Trend magazine.

Users just enter a make and model and get a 0-60 mph time alongside the Inifiniti Q60 Red Sport 400’s time.

“We’re excited to harness the incredible power of artificial intelligence and data to give consumers an engaging tool that educates on our products’ performance capabilities,” said Phil O’Connor, director of INFINITI Marketing Communications and Media. “The Q60 Speedbot will not only raise more awareness of the Q60 Red Sport 400, but by putting the vehicle head-to-head with others, it gives fans a snapshot of just how competitive it is within today’s high-performance luxury coupe market.”

NASHVILLE, Tenn. (April 10, 2017)  Beginning today, any speed demon with a Facebook profile can compare their favorite fast cars using the all-new Q60 Speedbot, powered by INFINITI and MOTOR TREND. The Q60 Speedbot is an all-new Facebook Messenger chatbot that enables users to compare the 0-60 mph times of 400-plus vehicles to the 2017 INFINITI Q60 Red Sport 400, using real world testing data from MOTOR TRENDs databases. For the first time, cutting edge performance testing data is available to Facebook users right at their fingertips.

An automotive enthusiast for most of his adult life, Aaron has worked in and around the industry in many ways. He is an accredited member of the Rocky Mountain Automotive Press (RMAP), the Midwest Automotive Media Association (MAMA), and freelances as a writer and journalist around the Web and in print. You can find his portfolio at AaronOnAutos.com.