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Monday, 30 November 2015

Increase Your Digital Clout Day 3/30

Creating our base, sun or main site

In day one we created the sun or the base of our network. The reason we create a base is so that we can use a single point of entry into our network. That does not mean you always have to use that entry point but it does mean that if you want an entry to reach as many people as possible the base needs to have the information so it can be picked up by a process and added to all the other social network tools. My most powerful tool is twitter and accounts for 52% of all the clicks (reads, contacts, or shares) but I never write or even read anything in twitter. Twitter is not a bad social networking tool in actual fact it rocks but for me it comes down to time.

A personal sidebar

I love google, when I have a specific question that I am trying to answer there is nothing better, I ask the question and normally get the answer. There are some tricks to using search engines effectively and some are shown in the following YouTube video:http://www.youtube.com/watch?v=DahGSReGx3M

But searching for personal learning material means you have to know the question and this is limiting. What happens if I want to learn more about leadership and I have typed leadership into Google and have read many of the articles that come up as popular? For me to stay current and up to date on a topic I want the best articles and the newest articles sent to me, I don’t even know the questions and just want the internet to come to me. There are many great tools out there to make that happen…for me I read the articles on an app called Zite. The great thing about that tool is it learns what I like and then finds articles with a similar theme or info and every morning I get another set of articles to read on topics of interest. This is the internet coming to you, rather than you going to it. As your social network grows and you surround yourself with like-minded people who share on the net as well, they will start to send you articles and ideas and then the synergy starts to grow and then is when you start to see the power in building a personal learning community and in social networking. When your reach that stage, then you start to post your questions to your personal learning community members rather than google.

The internet should come to you; it is so last year to have to go to the internet.

So today we want to multiply the network to include the other of the top social networking sites. I work with blog as my base or sun and then I want to add other sites or planets to circle my sun. The blogger site for me is the base, then twitter, then facebook, and then google+

In Project Management terminology:

The Project:

Building a Foundation for a Social Media Network.

Deliverable (is the noun):

Establish four other sites or planets (Linkin has been added it is not a good base but does reach an interesting market of people)

Tasks (is a verb):

Register for each of the four which you are not currently registered

Create a single first entry for each.

At the end of the day you should have accounts in each of the four sites listed.

Each of these four are slightly different and it will take you a little time to get each of your four up and running but it will be time well spent. In the end each of these sites will reach a different type of user

When deciding which one of the four you are going to use some thought should be put into it.