NBC to Air Celebrity Flag Football Game to Celebrate Madden NFL 11 Launch

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Game to go on sale Tuesday, August 10.

By IGN Staff

Before the Dallas Cowboys and Cincinnati Bengals meet in the Pro Football Hall of Fame game to kick off the 2010 NFL preseason, EA SPORTS, NFL and NBC get fans back to football with the second annual EA SPORTS Madden NFL 11 Pigskin Pro-Am on Sunday, August 8 at 7:00 pm ET on NBC.

NFL legends join forces with Hollywood celebrities in this exciting, action-packed, high-scoring flag football game, complete with last-second drama. The Pigskin Pro-Am took place in Malibu, California on Thursday, July 22.

Fans can tune in to see "Montana-To-Rice" one more time, when Pro Football Hall of Fame quarterback JOE MONTANA leads The Gamers with newly enshrined member of the Hall of Fame JERRY RICE as well as "Access Hollywood's" correspondent MARIA MENOUNOS as she takes home the game's coveted Most Valuable Player (MVP) award. On the other side of the ball, Super Bowl XXXIV MVP KURT WARNER, Hall of Fame DB ROD WOODSON and host of NBC's "Last Comic Standing" CRAIG ROBINSON are a few of the stars that make up The Famers squad.

The Pigskin Pro-Am is part of the launch of EA SPORTS Madden NFL 11, which goes on sale August 10.

Some highlights from the game:

The Famers QB Kurt Warner returns to the field just months after announcing his retirement. Can he top his performance in Super Bowl XLIII or his 2009 Playoff run in this year's Pigskin Pro-Am?

The Gamers' Jerry Rice takes it to the house and returns a "kickoff" 40-yards for a touchdown.

The Gamers' Maria Menounos records five receptions for 55 yards, one touchdown, has one sack and two tackles.

The Famers' JAMES VAN DER BEEK channels Jonathon "Mox" Moxon with six receptions for 71 yards and three touchdowns, and adds six tackles.

Down a score, The Famers' Rod Woodson picks off Gamers QB Joe Montana allowing The Famers to drive down and score with less than 20 seconds left to take their first lead of the day.

In the final seconds of the game, The Gamers get inside the 10-yard line on a pass to Deion Sanders and time seemingly expires… but Coach TONY GONZALEZ calls a timeout and The Gamers get one more play. Tune in to see if Montana has one more classic game-winning drive left in him.

Madden NFL 11 will be available on the Xbox 360 video game system from Microsoft, PlayStation 2 and PlayStation 3 computer entertainment systems, Wii, and PSP (PlayStation Portable) handheld entertainment system. Madden NFL 11 will also be available for download globally on mobile platforms including iPad and feature phones.

Madden NFL 11 is developed in Orlando, Florida by the EA Tiburon studio, which also produces NCAA Football, Tiger Woods PGA TOUR, and EA SPORTS MMA.