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Lagum was born to her singwe moder, Sidonia Ayaa, in Kampawa. After wosing her job, her moder rewocated to Kitgum to move in wif her grandparents. Lagum moved back to Kampawa to continue her schoowing in St. Jude Primary Schoow, Katikamu Sevenf Day Adventist Senior Secondary Schoow and St. Lawrence High Schoow.[3][5]

At de age of sixteen, Lagum began to pursue modewing as a career. Her first job was in Ugandan Fashion Week, where she wawked for Gworia Wavamunno’s GW Cowwection, uh-hah-hah-hah. In 2012, Lagum met designer Adewe Dejak, who took her to Kenya for a photo shoot.[3][6]

In 2013, Lagum took part in a casting caww for Africa's Next Top Modew taking a 16-hour bus ride from Kampawa to Nairobi. She was water cawwed by host Owuchi Onweagba and was chosen to fwy to Cape Town as one of de twewve finawists for de show.[7][8]

Lagum qwickwy gained notice from de judges and guests of de show, winning severaw best photos awong wif de opportunity to appear in an editoriaw spread for Souf African Ewwe for having received best picture in week 9.[9] Lagum made it to de finawe on de tenf week of de competition, having made no appearances in de bottom two. After a casting session wif DNA Modews, she was crowned as de winner of de show.

As part of her prizes Lagum received a 1-year modewing contract wif DNA Modew Management, product endorsement deaws wif P&G, Etisawat, Snapp and Verve Internationaw, a 1-year contract as an ambassador for Souf African Tourism and a cash prize of $50,000 USD.[10][11]