According to Ace Metrix (via Nintendo Life), an analytics company that “measures the impact of video advertising”, viewers were positive on the Switch ad.

Ace Metrix polled 500 new viewers about each of the Super Bowl ads, and let them place scores on “creative attributes such as Attention, Likeability, Information, Change, Relevance, Desire and Watchability.” The Nintendo Switch ad placed no.4 in the company’s list of ads with “new content”.

Here’s the list:

Ford – Go Further* (appeared before and after the game)

Audi – Daughter

King’s Hawaiian – False Cabinet

Nintendo – Switch & Play

Kia – Hero’s Journey

Skittles – Romance

LIFEWTR – Inspiration

Febreze – Halftime Bathroom Break is Coming

Wonderful Pistachios – Ernie Gets Physical

Honda – Yearbooks

The analysis noted that the Nintendo “was able to demonstrate an innovative new product with an entertaining ad.”

The Nintendo Switch is out starting March 3.

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