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Global Juice Drink Consumption to Rise by 5% a Year

Global fruit juice and drink consumption exceeded 80 billion litres in 2015, representing 10% of overall soft drink volume, according to a new report from specialist food and drink consultancy Zenith International. Sales were up 4% during the year, with growth in Africa, the Middle East, Asia Pacific and Latin America offsetting declines in the mature markets of North America and West Europe. The market is forecast to rise by an annual 5% over the next 5 years to 105 billion litres in 2020.

“The juice drink market is becoming increasingly diverse, with future advances, particularly in North America and West Europe, dependent on innovative and original products,” comments Zenith Market Intelligence Director Esther Renfrew. “Manufacturers now recognise innovation is imperative in order to gain or maintain success.”

“In recent years, the main new product development trends have involved new processing methods, refined product positioning and ingredient emphasis on both flavour and function. Our 2016 Juice Innovation report serves as an ideal reference for any company seeking to create or expand a presence in the market,” Esther Renfrew concludes.

Wyke Farms Appoints New ChairmanSpread the loveWyke Farms, one of the UK’s largest independent cheese makers and milk processors, producing over 13,000 tonnes of cheddar per year, has announced that Paul Hardwick (pictured) will...

Orkla Acquires Havrefras BrandSpread the loveOrkla has signed and completed an agreement with PepsiCo to purchase the Havrefras brand, including Rug Fras and Mini Fras, which holds a strong market position in Scandinavia...