I would love to have good IQ in a compact package for when I travel or I just can't/won't bring a full sized DSLR with me. But still, mirrorless cameras are not quite pocketable.

There are mirrorless cameras that are targeted towards enthusiasts, but this isn't one of them. Canon are probably trying to figure out how to do it without cannibalising their DSLR sales. Whatever the reason for their late arrival in this market, they are a late comer to what is already a very crowded field -- Fuji, Sony, Olympus and Panasonic already have better cameras with better options for lenses.

Foniks

Just to point out - the Canon EOS-M is not "made for women". This is a misunderstanding based on western media outlets mis-interpreting comments made in Japan by Canon. Canon believes the cameras will appeal to women in the JAPANESE market, but that does not mean it will be marketed this way to the rest of the world (and not because of features or styling, but simply Japanese women are considered to have more disposable income).

Just had a rather interesting day spent with a couple of the Canon reps.. Basically iv got to play with the new EOS-M.. Build quality is very good, it has a touch screen which is pretty much the same as a iPhone ( very good even tho I strongly dislike touch screens on cameras ).. The only downside to today was I wasn't able to try it with either the standard kit lens or with the EF adaptor.. Ill uploaded some pics.. If you have any questions just ask..