Big Machine Swiftboats Trisha Yearwood

Big Machine Records, home of new sensation Taylor Swift, has apparently decided to market Trisha Yearwood in a similar manner.

That’s right, Trisha Yearwood. The most gifted vocalist of her generation has released her second single from her latest album, “This is Me You’re Talking To.” A heartfelt, mature ballad. Country music for post-pubescents, if you will.

So why does such a song have to be launched with this visual?

Why take a beautiful woman like this and doll her up to look like an overrated teenage sensation? All she’d need is to line her eyes with glitter and miss some easy notes, and she truly would be the middle-aged Taylor Swift.

Big Machine has a fantastic album to work with, recorded by a singer for the ages. and this is the best they can come up with to market it?

I’m sort of indifferent here. I agree that the “youthful” marketing itself doesn’t necessarily suit the material, but I’m just glad to see that Big Machine is promoting the album at all, after MCA really slacked off on her last couple of records. “This is Me You’re Talking To” wouldn’t necessarily have been my choice for a second single, but I do think the timing works to its advantage, since there isn’t in direct competition with a big ballad from another female artist.

Definitely not a fan either, but I don’t think it’ll have that much impact. The art, I mean; in a just world, the single would top the charts for weeks, and I think justice still finds its way into country radio from time to time. But single art doesn’t have much a place that I can see anymore; even on iTunes, most people just download individual songs directly from the album.

1. I don’t the artwork makes Trisha look like a teenage sensation in the slightest. 2. Who sees single artwork these days anyway? My guess is mostly radio programmers, who might see the art on a CD-PRO or trade ad.

I’m having trouble seeing this picture the way you see it.

The video for the track will be more of a selling point than this artwork ever will have the chance to be.

I think It won’t matter too much, because almost no one pays attention to single artwork. Also I don’t find it so bad. i actually find that it follows the art style of the album almost exactly. And like Johnathan said at least they are promoting this album.

Just curious why you put the blame on Big Machine. Trisha posed for the photo and I’m sure has given it an ok to publish it. She doesn’t seem to me to be a shy wallflower who won’t speak up for herself.

J.T. – Good point. Now that you mention it, Trisha did say that one of her reasons for leaving MCA was that she couldn’t control how her music was marketed. Maybe she did approve it. I assumed Big Machine because it looks so much like a Taylor Swift shot, but maybe I’m reading too much into it.

Whether it’s the record company or the attitude of country radio itself, or maybe both at the same time, once again there seems to be an undue emphasis on the superficial rather than the substance. And it’s really unnecessary to do it with somebody like Trisha. Taylor Swift, yes. Trisha, absolutely not.