Plan not for the people you reach, but the people that they reach

06/20/2011

Propagation Planning Tool: Storify

Kenji Summers, the community manager that works with me on Playground Sessions did a pretty cool thing with Storify today. One of the songs that we teach is "Drops of Jupiter" by Train, so Kenji went out across the web and found people saying quotes from the song and dropped them into the Storify platform.

Then he used the notify button which sent a message to everyone that was used in the recreation of the song. See for yourself: