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Software giant Salesforce.com offers incubator program to Canadian startups

18/05/2015 by

One of the world’s biggest business software companies is making an enticing offer to tech startups in Canada: Try now, buy later.

Salesforce.com Inc. announced on Wednesday that its Salesforce for Startups program is arriving in Canada, a little less than a year after it was first announced.

“We deliver access to our key flagship products,” says Ludovic Ulrich, director of startup relations for Salesforce. That includes the company’s widely respected sales and customer management software, the cloud computing platform Heroku, database tools and more. Some are free for a year before you have to start paying, others are only free to develop software for, but are pay as you go or require revenue sharing. Joining is as easy as going to startups.salesforce.com and creating a profile.

To roll out the program, Salesforce also announced it will be partnering with Waterloo’s Communitech startup hub to deliver both services and mentorship to select early stage companies.

“We started having conversations with them about this before the [Salesforce for Startups] program existed,” says Iain Klugman, CEO of Communitech. “It was the same scenario with Google for Entrepreneurs. They said, ‘Hey, there’s a good model here, let’s roll it out.’ I guess we’re really persistent … that we get companies to do weird things that hopefully turn out to be valuable for them on a bigger scale.”

No other partnerships were announced, though Mr. Ulrich confirmed he’s in talks with other Canadian tech incubators.

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