Esko Press Releases

Toymaker Spin Master Creates Innovative Packaging with Esko’s Studio

Esko has released a new client testimonial from global toymaker Spin Master, highlighting the benefits of using Studio and how it has transformed the packaging design process for the company.

What is Studio?

Esko Studio is a unique set of tools for 3D packaging design made specifically for packaging artwork professionals. Studio is a powerful tool for designers, allowing them to work faster, more creatively and with technical accuracy, without the need for physical mockups.

This tool is exactly what Toronto-based company, Spin Master™, needed. Spin Master is a rapidly growing player in the global toy market with an impressive range of products, from Etch A Sketch to the award-winning Luvabella™, a doll which provides hundreds of lifelike expressions and interactive responses.

“We focus heavily on innovation at Spin Master, and Studio helps us take that to the next level,” says Spin Master’s Visual Brand Design Manager, George Olarte.

How Spin Master uses studio

“The packaging for children’s toys can be quite complex,” says Olarte. “Not only is there a box, but often trays, blister packs, and other elements. Previously, there was simply no way to envision the whole picture without physically mocking it up. With Studio, we render the entire packaging in realistic 3D. It is particularly impressive that we can add textures, embossing and debossing, holograms and so on, it is so realistic.”

The packaging renders are so realistic that Spin Master has been able to reduce the overall number of physical mock-ups they develop.

“With far fewer physical mock-ups and a simpler review process, we have seen significant savings in both time and costs,” said Olarte. “What’s more, it frees up time for our structural engineering teams, instead of developing mockups, they work on new initiatives and new creative concepts. The value that this brings to the organisation is incalculable because innovation is our lifeblood.”