There are plenty of places to try out The Impossible Burger, from Restaurant Brands International Inc.’s Burger King to The Cheesecake Factory. Soon, investors may also be a bit to get a taste of publicly-listed shares. In an interview with Cheddar TV, IPO EdgeEditor-in-Chief John Jannarone pointed out another reason to go public: the free publicity.

Just consider the spike in Google searches. According to data from Sentieo, there was a sharp increase in web searches for Beyond Meat leading up to and after the company’s IPO.