CNN International recently reached out to us for insight on a segment they were working on about luxury shops catering to Chinese tourists. We provided them with much of the footage shown in the resulting video in support of the partners who worked with us on this new concept.

Dragon Week NYC took place in New York City from January 23 to 27 to provide an exclusive New York experience for invited Chinese guests to ring in the Chinese New Year and celebrate the start of the Year of the Dragon.

Curated by Affinity China and China Luxury Advisors and co-hosted by Yue Sai Kan, it was an unprecedented week of customized experiences with leading luxury and travel partners. Guests were invited to exclusive invite only events that allowed them to fully experience the history and heritage of partner brands, as well as provided them with opportunities to explore and appreciate a side of New York they’ve never seen before. The event was attended by the editor in chief of Robb Report China and was a featured story in their recent issue in China.

The “Dragon Week” concept was a first step in introducing a new approach for creating experiential brand awareness and brand loyalty among Chinese luxury consumers who are “internationalizing” their lifestyles beyond China. We are currently working with brand and travel partners on highlighting future cities including London, Honolulu, Los Angeles and Las Vegas. If you are interested in learning more, contact usTags: Affinity China, Bergdorf Goodman, China, CNN, Dragon Week, Luxury, Montblanc, Piaget