Brand portfolio Strategy

The brand portfolio is the set of all brands of the company within a certain product category. Each brand is focused on a specific target audience and has its price segment.

Advantages of brand portfolio

Maximum market coverage. Several brands expand the target audience and attract more consumers.

Increase of competitiveness. Due to well-segmented brand portfolio company can not only narrow the sphere of influence of competitors, but also to prevent the emergence of new players in the market.

ProtectiON OF the reputation of the company's core brand. If a particular brand will cause adverse consumer association, a "locomotive" brand will not be affected.

GBS company will audit the trade marks for your company and develop an optimal strategy of a new brand portfolio. Our experts will create an effective brand portfolio, which will work for your company 24 hours a day.