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Sales Management

Do you ever wish you could have an additional 30 percent of time during your workday? Do you ever feel you aren’t productive enough with the time you have? According to SiriusDecisions, sales professionals spend, on average, 30 percent of their day researching contact information to enter into a Customer Relationship Management (CRM) tool to resolve incomplete data issues.

If you’re a salesperson, I know what you might be thinking when you hear the phrase, “marketing automation”: “What’s in it for me?” The answer is “a lot!” Though they are sometimes at odds over their methods, marketing and sales really do have the same goal in mind…to increase revenue and profit for the company.

Last week, Julia White, General Manager for the Office Product Management team confirmed that SharePoint 2016 On-Premises is in the works with an upcoming arrival. As Microsoft had mentioned that there would be another SharePoint server, it was not a huge surprise, but still exciting news as some believed Microsoft could soon start phasing out on-premises servers for the online equivalent.

Investing in a new technology platform comes with time, learning and trial and error. However, the benefits of adding a system, such as marketing automation, to your organization is worth the investment. These investments, when fully implemented and adopted, can produce an impressive return on investment. They allow organizations to better personalize their efforts with customers and improve their actions moving forward.

In the Brothers Grimm fairy tale “Rumpelstiltskin,” a poor miller’s daughter was able to spin ordinary straw into gold. In many ways, business data is similar in nature: a series of ordinary tables contain rows and columns of data representing business entities, objects, transactions, interactions, numbers, dates and other bits of information that can be transformed into something of value to your business.

In business, information is power. The better and more complete the information available to your team is, the greater the potential to achieve even greater results. The same mindset is applicable with Customer Relationship Management (CRM) information.

Increased revenue. Better brand recognition. New business development. These are a few of the reasons companies conduct marketing programs. There are many tools to help businesses accomplish this, with a new one gaining a lot of attention recently: the marketing automation system.

With cloud solutions becoming more commonplace in companies, departments are enthusiastically integrating these technologies into their processes to provide more streamlined internal operations as well as a better customer experience.

According to a recent survey regarding the customer experience, 76 percent of customers see customer service as the true test of value. About 70 percent of clients say they do not forgive a bad service experience, leaving a low client forgiveness rate following a negative experience. The high-cost associated with losing a loyal customer is causing companies to realize that optimizing customer service is a critical priority. In order to keep their customer base loyal and happy, companies are investing in opportunities that ensure delivery of a consistently positive customer experience.

Change can be difficult, especially for a seasoned veteran. Whether it’s a sales territory, product line, company structure or even a technology change, your company’s long-time salespeople will not be enthusiastic about adjusting to the use of a Customer Relationship Management (CRM) tool. These seasoned veterans have created a system based on the processes they know and changing that system typically is not a task they enjoy doing.

We deliver the complete integration and development of sales, marketing and customer service technologies. TopLine Strategies’ project management is designed to achieve 100 percent user adoption of the technologies implemented, and deliver measurable returns on investment for clients.

Whether our clients are searching for an expert firm to analyze and execute a critical project, employees to augment an information technology team or contractors to assist with technology needs, we deliver on-time, cost-effective solutions that optimize client results. Over the years, our methods have remained the same: establish long-term relationships, assess requirements, research and analyze options, recommend appropriate solutions, implement, integrate and optimize performance.

We deliver the complete integration and development of sales, marketing and customer service technologies. TopLine Strategies’ project management is designed to achieve 100 percent user adoption of the technologies implemented, and deliver measurable returns on investment for clients.

Whether our clients are searching for an expert firm to analyze and execute a critical project, employees to augment an information technology team or contractors to assist with technology needs, we deliver on-time, cost-effective solutions that optimize client results. Over the years, our methods have remained the same: establish long-term relationships, assess requirements, research and analyze options, recommend appropriate solutions, implement, integrate and optimize performance.