THRASHER

Thrasher quickly became the most revered skate mag in the world; skateboarding had found a mouthpiece and imposed itself on the landscape because of it. What started as a 32-page tabloid developed into several respected brands—including Juxtapoz and SLAP magazines—along with a series of books, ramp building manuals, Skate Rock albums, Thrasher videos and DVDs, an enormously popular product and softgoods line, and the number-one authority for skateboarding online, thrashermagazine.com.