Creating Value in a Prosumer World

TALK SERIES: Creating Value in a Prosumer World

Digital information and communication possibilities have changed consumers, as well as changing their relationships to the providers of products and services. They have evolved from passive users to active contributors. These “prosumers” have the power to change established markets – such as through reviews, direct feedback to companies or even by creating their own products and services.

Kreissig provided insight into his insider’s view of the final years of the Mannheim-based Brockhaus publishing company. Its closure was preceded by a decade of intensive and commercially successful ...

Markus Sauerhammer is responsible for collaboration at the Startnext crowdfunding platform. Startnext is the largest crowdfunding community for creative and sustainable ideas, projects and start-ups in the German-speaking region ...

Laura Sobral is an architect, urbanist and urban commons activist. In 2014 she started a movement engaging citizens re-create urban spaces, transforming some areas of Sao Paulo. Laura will share her learnings ...