In Marvel Studios’ new blockbuster film “The Avengers,” Samuel L. Jackson plays Nick Fury, leader of S.H.I.E.L.D., the top-secret government agency behind the formation of the world’s mightiest super-hero team. But the watch he’s wearing in the movie is no longer a secret: it’s a decidedly masculine model from Piaget’s iconic Polo collection.The watch is a Piaget Polo Chronograph, powered by Piaget’s in-house Caliber 880P movement. The model that Jackson wears in the movie has an 18k white gold case, silver dial and black alligator strap. In addition to its automatic chronograph with flyback function (perfect for Fury to monitor the time-sensitive espionage missions of his agents), the watch also features a dual-time-zone indication (ideal for keeping track of time in another zone while cruising around the globe in the massive S.H.I.E.L.D. Helicarrier). The watch, despite its big 43-mm diameter, has a de riguer ultra-thin case. It also features a 50-hour power reserve and a sporty, semi-circular big date window at 12 o’clock.

Jackson, an Oscar-nominated actor who has also appeared as Nick Fury in Marvel’s other Avengers-franchise films, including “Iron Man,” “Thor” “Captain America,” and “The Hulk,” is one of many Hollywood stars dressed by Piaget for films and awards shows. The brand is known for its association with the cinematic arts and is a sponsor of the Independent Spirit Awards.