Rose Veal, its name derived from the colour of its meat, is raised on farms in association with the RSPCA freedom food programme. The calves are reared in small groups in social pens with deep bedding, plenty of fresh air, natural light, ventilation and an outdoor run to ensure they have plenty of room for free movement and exercise.

Their diet is as natural as possible with as much milk as they can drink toensures the meat is a healthy rosy pink colour, naturally very low in saturated fat, delicate in flavour, but also wonderfully tender that is high in Omega 3.