Rhino Horn in 2017

Betta fish are shipped from California to the pet store in tiny bags of water, wrapped in an L.A. newpaper printed in Korean.

Normally there’s not much I can decipher (although it’s easier to understand than Finnegan’s Wake) but this ad is clear. The rhino horn images reflect the goofy belief that a substance made of the same stuff as fingernails can act as an aphrodisiac.

I found an English version of the ad and fortunately the product does not contain real rhino . I guess it’s no different from carrying a rabbit’s foot but rabbits aren’t nearing extinction.