Illinois Athletics
“I am the I Fund” Video

In an effort to refresh and strengthen the brand of the Illinois Athletic Development office, we updated their mark and developed new messaging that centers on the concept that student-athletes and donors alike make up the I-Fund. Student-athletes can state, “I am the I-Fund,” as they are the embodiment of the funding and support provided by the donors. Whereas, the donors can also make the same declaration based on the fact that their donations allow the I-Fund to exist. This video was produced utilizing a mix of iconic Illini imagery and current and former student-athletes in competitive settings to communicate how “I am the I-Fund,” works on both the donor level and in relation to the student-athletes.