Statement

After years of hype, wearable devices are happening. What wearable computing lacks is a way to integrate devices into a broader system.

Disclaimer/Disclosure/Warning

For the past two months or so, I’ve been taking notes about this “wearable hub” idea (started around CES’s time, as wearable devices like the Pebble and Google Glass were discussed with more intensity). At this point, I have over 3000 words in notes, which probably means that I’d have enough material for a long essay. This post is just a way to release a few ideas and to “think aloud” about what wearables may mean.

Some of these notes have to do with the fact that I started using a few wearable devices to monitor my activities, after a health issue pushed me to start doing some exercise.

I’m not a technologist nor do I play one on this blog. I’m primarily an ethnographer, with diverse interests in technology and its implications for human beings. I do research on technological appropriation and some of the course I teach relate to the social dimensions of technology. Some of the approaches to technology that I discuss in those courses relate to constructionism and Actor-Network Theory.

I consider myself a “geek ethnographer” in the sense that I take part in geek culture (and have come out as a geek) but I’m also an outsider to geekdom.

Contrary to the likes of McLuhan, Carr, and Morozov, my perspective on technology and society is non-deterministic. The way I use them, “implication” and “affordance” aren’t about causal effects or, even, about direct connections. I’m not saying that society is causing technology to appear nor am I proposing a line from tools to social impacts. Technology and society are in a complex system.

Further, my approach isn’t predictive. I’m not saying what will happen based on technological advances nor am I saying what technology will appear. I’m thinking about the meaning of technology in an intersubjective way.

My personal attitude on tools and gadgets is rather ambivalent. This becomes clear as I go back and forth between techno-enthusiastic contexts (where I can almost appear like a Luddite) and techno-skeptical contexts (where some might label me as a gadget freak). I integrate a number of tools in my life but I can be quite wary about them.

I’m not wedded to the ideas I’m putting forth, here. They’re just broad musings of what might be. More than anything, I hope to generate thoughtful discussion. That’s why I start this post with a broad statement (not my usual style).

Of course, I know that other people have had similar ideas and I know that a concept of “wearable hub” already exists. It’s obvious enough that it’s one of these things which can be invented independently.

From Wearables to Hubs

Back in the 1990s, “wearable computing” became something of a futuristic buzzword, often having to do with articles of clothing. There have been many experiments and prototypes converging on an idea that we would, one day, be able to wear something resembling a full computer. Meanwhile, “personal digital assistants” became something of a niche product and embedded systems became an important dimension of car manufacturing.

Fast-forward to 2007, when a significant shift in the use of smartphones occurred. Smartphones existed before that time, but their usages, meanings, and positions in the public discourse changed quite radically around the time of the iPhone’s release. Not that the iPhone itself “caused a smartphone revolution” or that smartphone adoption suddenly reached a “tipping point”. I conceive of this shift as a complex interplay between society and tools. Not only more Kuhn than Popper, but more Latour than Kurzweil.

Smartphones, it may be argued, “happened”.

Without being described as “wearable devices”, smartphones started playing some of the functions people might have assigned to wearable devices. The move was subtle enough that Limor Fried recently described it as a realization she’s been having. Some tech enthusiasts may be designing location-aware purses and heads-up displays in the form of glasses. Smartphones are already doing a lot of the things wearables were supposed to do. Many people “wear” smartphones at most times during their waking lives and these Internet-connected devices are full of sensors. With the proliferation of cases, one might even perceive some of them as fashion accessories, like watches and sunglasses.

Where smartphones become more interesting, in terms of wearable computing, is as de facto wearable hubs.

My Wearable Devices

Which brings me to mention the four sensors I’ve been using more extensively during the past two months:

Yes, these all have to do with fitness (and there’s quite a bit of overlap between them). And, yes, I started using them a few days after the New Year. But it’s not about holiday gifts or New Year’s resolutions. I’ve had some of these devices for a while and decided to use them after consulting with a physician about hypertension. Not only have they helped me quite a bit in solving some health issues, but these devices got me to think.

(I carry several other things with me at most times. Some of my favourites include Tenqa REMXD Bluetooth headphones and the LiveScribe echo smartpen.)

One aspect is that they’re all about the so-called “quantified self”. As a qualitative researcher, I tend to be skeptical of quants. In this case, though, the stats I’m collecting about myself fit with my qualitative approach. Along with quantitative data from these devices, I’ve started collecting qualitative data about my life. The next step is to integrate all those data points automatically.

These sensors are also connected to “gamification”, a tendency I find worrisome, preferring playfulness. Though game mechanics are applied to the use of these sensors, I choose to rely on my intrinsic motivation, not paying much attention to scores and badges.

But the part which pushed me to start taking the most notes was that all these sensors connect with my iOS ()and Android) devices. And this is where the “wearable hub” comes into play. None of these devices is autonomous. They’re all part of my personal “arsenal”, the equipment I have on my me on most occasions. Though there are many similarities between them, they still serve different purposes, which are much more limited than those “wearable computers” might have been expected to serve. Without a central device serving as a type of “hub”, these sensors wouldn’t be very useful. This “hub” needs not be a smartphone, despite the fact that, by default, smartphones are taken to be the key piece in this kind of setup.

In my personal scenario, I do use a smartphone as a hub. But I also use tablets. And I could easily use an existing device of another type (say, an iPod touch), or even a new type of device meant to serve as a wearable hub. Smartphones’ “hub” affordances aren’t exclusive.

From Digital Hub to Wearable Hub

Most of the devices which would likely serve as hubs for wearable sensors can be described as “Post-PC”. They’re clearly “personal” and they’re arguably “computers”. Yet they’re significantly different from the “Personal Computers” which have been so important at the end of last century (desktop and laptop computers not used as servers, regardless of the OS they run).

Wearability is a key point, here. But it’s not just a matter of weight or form factor. A wearable hub needs to be wireless in at least two important ways: independent from a power source and connected to other devices through radio waves. The fact that they’re worn at all times also implies a certain degree of integration with other things carried throughout the day (wallets, purses, backpacks, pockets…). These devices may also be more “personal” than PCs because they may be more apparent and more amenable to customization than PCs.

Smartphones fit the bill as wearable hubs. Their form factors and battery life make them wearable enough. Bluetooth (or ANT+, Nike+, etc.) has been used to pair them wirelessly with sensors. Their connectivity to GPS and cellular networking as well as their audio and visual i/o can have interesting uses (mapping a walk, data updates during a commute, voice feedback…). And though they’re far from ubiquitous, smartphones have become quite common in key markets.

Part of the reason I keep thinking about “hubs” has to do with comments made in 2001 by then Apple CEO Steve Jobs about the “digital lifestyle” age in “PC evolution” (video of Jobs’s presentation; as an anthropologist, I’ll refrain from commenting on the evolutionary analogies):

We believe the PC, or more… importantly, the Mac can become the “digital hub” of our emerging digital lifestyle, with the ability to add tremendous value to … other digital devices.

Though Jobs pinpointed iLife applications as the basis for this “digital hub” vision, it sounds like FireWire was meant to be an even more important part of this vision. Of course, USB has supplanted FireWire in most use cases. It’s interesting, then, to notice that Apple only recently started shipping Macs with USB 3. In fact, DVD burning is absent from recent Macs. In 2001, the Mac might have been at the forefront of this “digital lifestyle” age. In 2013, the Mac has moved away from its role as “digital hub”.

In the meantime, the iPhone has become one of the best known examples of what I’m calling “wearable hubs”. It has a small screen and small, expensive storage (by today’s standards). It also can’t burn DVDs. But it does have nearly-ubiquitous Internet connectivity and can run fairly complex applications, some of which are adapted from the iLife suite. And though it does have wired connectivity (through Lightning or the “dock connector”), its main hub affordances have to do with Bluetooth.

It’s interesting to note that the same Steve Jobs, who used the “digital hub” concept to explain that the PC wasn’t dead in 2001, is partly responsible for popularizing the concept of “post-PC devices” six years later. One might perceive hypocrisy in this much delayed apparent flip-flop. On the other hand, Steve Jobs’s 2007 comments (video) were somewhat nuanced, as to the role of post-PC devices. What’s more interesting, though, is to think about the implications of the shift between two views of digital devices, regardless of Apple’s position through that shift.

Some post-PC devices (including the iPhone, until quite recently) do require a connection to a PC. In this sense, a smartphone might maintain its position with regards to the PC as digital hub. Yet, some of those devices are used independently of PCs, including by some people who never owned PCs.

Post-Smartphone Hubs

It’s possible to imagine a wearable hub outside of the smartphone (and tablet) paradigm. While smartphones are a convenient way to interconnect wearables, their hub-related affordances still sound limited: they lack large displays and their storage space is quite expensive. Their battery life may also be something to consider in terms of serving as hubs. Their form factors make some sense, when functioning as phones. Yet they have little to do with their use as hubs.

Part of the realization, for me, came from the fact that I’ve been using a tablet as something of an untethered hub. Since I use Bluetooth headphones, I can listen to podcasts and music while my tablet is in my backpack without being entangled in a cable. Sounds trivial but it’s one of these affordances I find quite significant. Delegating music playing functions to my tablet relates in part to battery life and use of storage. The tablet’s display has no importance in this scenario. In fact, given some communication between devices, my smartphone could serve as a display for my tablet. So could a “smartwatch” or “smartglasses”.

The Body Hub

Which led me to think about other devices which would work as wearable hubs. I originally thought about backpackable and pocketable devices.

But a friend had a more striking idea:

@enkerli Undershirts will make a comeback, with a sensor mesh to monitor temp, heart rate, encourage you to move around more.

Under Armour’s Recharge Energy Suit may be an extreme version of this, one which would fit nicely among things Cathi Bond likes to discuss with Nora Young on The Sniffer. Nora herself has been discussing wearables on her blog as well as on her radio show. Sure, part of this concept is quite futuristic. But a sensor mesh undershirt is a neat idea for several reasons.

It’s easy to think of various sensors it may contain.

Given its surface area, it could hold enough battery power to supplement other devices.

It can be quite comfortable in cold weather and might even help diffuse heat in warmer climates.

Though wearable, it needs not be visible.

Thieves would probably have a hard time stealing it.

Vibration and haptic feedback on the body can open interesting possibilities.

Not that it’s the perfect digital hub and I’m sure there are multiple objections to a connected undershirt (including issues with radio signals). But I find the idea rather fun to think, partly because it’s so far away from the use of phones, glasses, and watches as smart devices.

Another thing I find neat, and it may partly be a coincidence, is the very notion of a “mesh”.

The Wearable Mesh

Mesh networking is a neat concept, which generates more hype than practical uses. As an alternative to WiFi access points and cellular connectivity, it’s unclear that it may “take the world by storm”. But as a way to connect personal devices, it might have some potential. After all, as Bernard Benhamou recently pointed out on France Culture’s Place de la toile, the Internet of Things may not require always-on full-bandwith connectivity. Typically, wearable sensors use fairly little bandwidth or only use it for limited amounts of time. A wearable mesh could connect wearable devices to one another while also exchanging data through the Internet itself.

Or with local devices. Smart cities, near field communication, and digital appliances occupy interesting positions among widely-discussed tendencies in the tech world. They may all have something to do with wearable devices. For instance, data exchanged between transit systems and their users could go through wearable devices. And while mobile payment systems can work through smartphones and other cellphones, wallet functions can also be fulfilled by other wearable devices.

Alternative Futures

Which might provide an appropriate segue into the ambivalence I feel toward the “wearable hub” concept I’m describing. Though I propose these ideas as if I were enthusiastic about them, they all give me pause. As a big fan of critical thinking, I like to think about “what might be” to generate questions and discussions exposing a diversity of viewpoints about the future.

Mass media discussions about these issues tend to focus on such things as privacy, availability, norms, and usefulness. Google Glass has generated quite a bit of buzz about all four. Other wearables may mainly raise issues for one or two of these broad dimensions. But the broad domain of wearable computing raises a lot more issues.

Technology enthusiasts enjoy discussing issues through the dualism between dystopia and utopia. An obvious issue with this dualism is that humans disagree about the two categories. Simply put, one person’s dystopia can be another person’s utopia, not to mention the nuanced views of people who see complex relationships between values and social change.

In such a context, a sociologist’s reflex may be to ask about the implications of these diverse values and opinions. For instance:

How do people construct these values?

Who decides which values are more important?

How might social groups cope with changes in values?

Discussing these issues and more, in a broad frame, might be quite useful. Some of the trickiest issues are raised after some changes in technology have already happened. From writing to cars, any technological context has unexpected implications. An ecological view of these implications could broaden the discussion.

I tend to like the concept of the “drift-off moment”, during which listeners (or readers) start thinking about the possibilities afforded a new tool (or concept). In the context of a sales pitch, the idea is that these possibilities are positive, a potential buyer is thinking about the ways she might use a newfangled device. But I also like the deeper process of thinking about all sorts of implications, regardless of their value.

Recently met someone who started describing their restaurant after calling it a “café”. The “pitch” revolved around ethical practices, using local products, etc. As both a coffee geek and ethnographer, my simple question was: “Which coffee do you use?” Turns out, they’re importing coffee from a multinational corporation. “Oh, but, they’re lending us an expensive espresso machine for free! And they have fair-trade coffee!”

Luckily, we didn’t start talking about “fair trade”. And this person was willing to reflect upon the practices involved, including about the analogy with Anheuser-Busch or Coca-Cola. We didn’t get further into the deeper consequences of the resto’s actions, but the “seed” has been planted.

Sure, it’s important to focus on your financials and there’s nothing preventing a business from being both socially responsible and profitable. It just requires a shift in mindset. Small, lean, nimble businesses are more likely to do it than big, multinational corporate empires…

…which leads me to Google.

Over the years since its IPO, Google has attracted its share of praise and criticism. Like any big, multinational corporate empire. In any sector.

Within the tech sector, the Goog‘ is often compared with Microsoft, Facebook, Twitter, and Apple. All of these corporate entities have been associated in some people’s minds with some specific issue, from child labour and failure to protect users’ privacy to anticompetitive practices (the tech equivalent of free fridges and espresso machines). The issues are distinct and tech enthusiast spend a large amount of time discussing which one is worse. Meanwhile, we’re forgetting a number of larger issues.

Twitter is an interesting example, here. The service took its value from being at the centre of an ecosystem. As with any ecosystem, numerous interactions among many different members produce unexpected and often remarkable results. As the story goes, elements like hashtags and “@-replies” were invented by users and became an important part of the system. Third-party developers were instrumental in Twitter’s reach outside of its original confines. Though most of the original actors have since left the company, the ecosystem has maintained itself over the years.

When Twitter started changing the rules concerning its API, it shook the ecosystem. Sure, the ecosystem will maintain itself, in the end. But it’s nearly impossible to predict how it will change. For people at Twitter, it must have been obvious that the first changes was a warning shot to scare away those they didn’t want in their ecosystem. But, to this day, there are people who depend on Twitter, one way or another.

Google Reader offers an interesting case. The decision to kill it might have been myopic and its death might have a domino effect.

The warning shot was ambiguous, but the “writing was on the wall”. Among potential consequences of the move, the death of RSS readers was to be expected. One might also expect users of feedreaders to be displeased. In the end, the ecosystem will maintain itself.

Chances are, feedreading will be even more marginalized than it’s been and something else might replace it. Already, many people have been switching from feedreading to using Twitter as a way to gather news items.

What’s not so well-understood is the set of indirect consequences, further down the line. Again, domino effect. Some dominoes are falling in the direction of news outlets which have been slow to adapt to the ways people create and “consume” news items. Though their ad-driven models may sound similar to Google’s, and though feedreading might not be a significant source of direct revenue, the death of feedreaders may give way to the birth of new models for news production and “consumption” which might destabilize them even further. Among the things I tag as #FoJ (“Future of Journalism”) are several pieces of a big puzzle which seems misunderstood by news organizations.

There are other big dominoes which might fall from the death of Google Reader. Partly because RSS itself is part of a whole ecosystem. Dave Winer and Aaron Swartz have been major actors in the technical specifications of RSS. But Chris Lydon and people building on calendar syndication are also part of the ecosystem. In business-speak, you might call them “stakeholders”. But thinking about the ecosystem itself leads to a deeper set of thoughts, beyond the individuals involved. In the aftermath of Aaron Swartz’s premature death, it may be appropriate to point out that the ecosystem is more than the sum of its parts.

As I said on a service owned by another widely-criticized corporate empire:

Many of us keep saying that Google needs to listen to its social scientists. It also needs to understand ecology.

[Update: deleted the WordPress shortcode, which seems not to be working.]

As kind of a followup to yesterday’s post about some early rumours and speculations about the iPhone, I thought about posting some info about Apple’s online services. Part of the reason is that Asymco’s Horace Dediu has frequently talked about what we could call “Apple’s data play”, for instance in this post about the iCloud data centre in North Carolina. I was also thinking about Mike Davidson’s comments about Apple’s presence (and “dominance”) in such diverse fields as hardware, software, licensing, and commerce. The trigger for this post, though, was from this Steve Jobs comment, which appeared in a recent NYT piece about the Apple Maps fiasco:

The MobileMe launch clearly demonstrates that we have more to learn about Internet services

The overall context for this quote as well as a number of discussions about Apple is the consensus that Apple does a poor job with online services. MobileMe and iTunes Ping are often used in these discussions and it seems clear to most people (including Apple executives and insiders, it sounds like) that the “computer company turned consumer electronics vendor” has a lot to learn about online services.

The reason I find this so interesting is that Apple seems insistent on pushing at least some of its online services. A bit less of a “betting the farm” strategy as Google’s “Emerald Sea” initiative, but an intriguing strategy for such a large and still-successful company. Dediu’s frequent reference to Clay Christensen’s concept of “Disruptive Innovation” might apply, here. Apple might be “disrupting itself into” an online services company, at least in part.

There are several things I find intriguing about this strategy.

As opposed to most other enterprises’ “online plays”, Apple’s model tends not to be based on ad revenues. The divide between Google and Apple couldn’t be stronger when we talk about ad-supported free/freemium services as opposed to paid services or services attached to other purposes. It’s likely an irreconcilable difference between fans of both teams.

Online services are clearly not Apple’s strong suit. It often sounds like Apple is missing a “magic touch” with online services, the same way other companies are said to lack Apple’s design sense. This is more similar to Google+ given the consensus that “Google doesn’t know how to do ‘social’”. But it’s still surprising.

Though Apple may not have a “knack” for online services, it’s been trying to do it for quite a while. I keep thinking about eWorld as a precursor to the whole thing. It’s one thing for a company to try its hand at something new or to pivot into a strong business. It’s another thing entirely to shift more energies into something which has so far proven to be mostly a lost cause.

So, basically, Apple’s online services have been on my mind. But I couldn’t find an exhaustive list. Tried Wikipedia but it doesn’t really separate online services from other things Apple does. And I ended up thinking about what would define “online services” in Apple’s case. Everything Apple does which incurs some bandwidth costs would be my working definition. Basically, it’s something to do with Apple investing in data centres and such. Some of these seem like very small costs (hosting data about podcasts, instead of the podcasts themselves, for instance). Given Apple’s size, these costs and the infrastructure behind all of this can be quite big.

So I started listing some of these services and organizing them in a sort of timeline, first in MultiMarkdown format in nvAlt, then in a Google Spreadsheet. I then discovered Vérité.CO’s Timeline.JS which takes a Google Spreadsheet and makes it into a visual timeline.

A few notes:

It’s a quick draft and I didn’t really check any of the data points.

In most cases, I only added months and, in the case of “AppleLink”, I only put years.

I took most dates from diverse Wikipedia pages, not necessarily backtracking on the whole process.

On at least one occasion, there was a discrepancy between two dates.

Sometimes, I took the date of the service’s announcement while I used an actual launch date for other services.

I only added a couple of pictures to show that it can be done. Many of the relevant pix are likely to be under copyright or to constitute a trademark.

I tried to be as exhaustive as I could be, but I’m sure I forgot stuff.

Some things may not sound like they qualify as part of “Apple’s online offering” but I think they’re still relevant. My rule of thumb is that if it goes to Apple’s servers, it’s an online service.

I separated some services from “suites” like iCloud or iTools, partly because some of those services haven’t been kept, which is important to see in a timeline. There are several services missing, here.

None of this timeline is meant to be editorial. I was just curious about what Apple has been doing online since the 1980s. The reason I care can be found in my earlier notes. I consider myself neither an “Apple fanboi” nor an “Apple hater”. I just find the situation revealing of something happening in the tech world, which has an impact on the Geek Niche.

Got lots more to blog, including something about “received knowledge”. And a list of things I love about Google. (I’m also getting started on “logical punctuation”, as you may already be noticing…)

But, at the risk of attracting trolls and Apple haters, I thought I’d post some notes from a daydreaming session. In some ways, it’s easier to write than the rest. And it’s more “time-sensitive”, in that my thoughts will likely sound very silly, very soon.

But I don’t care.

So, yes, this post is about iCloud, which will be officially unveiled in a few hours. No, it doesn’t mean that I expect anything specific from iCloud or that I trust Apple to deliver something awesome.

Contrary to what some people seem to think, I’m no Apple fanboi. I use a number of Apple products and I find several of them to be close to the ideal in my workflow, but I don’t have any sort of deep involvement in “the Cult of Mac”, Apple Inc., AAPL, or even Apple-focused development. I use the tools and like them, but I don’t think Apple will save us any more than will Facebook, Dell, Google, Amazon, Twitter, HP, or Microsoft.

According to many, “cloud computing” (whatever that means) is a domain in which Apple has been relatively weak. I tend to share that opinion, despite the fact that a number of tools that I use have to do with either “the cloud”, Apple, or both. What might give trolls and haters some ammo is that I do have a MobileMe subscription. But there’s a lot I dislike about it and the only features I really find valuable are “over-the-air” syncing (henceforth “OTA”) and “Find My iPhone”. And since I use GSync on my iPod touch, MobileMe’s OTA isn’t that incredibly important. Depending on what iCloud may be, my MobileMe renewal (which comes up in a few days) could be a very hard sell. I don’t regret having it as it did help me retrieve my iPad. But it’s rather expensive if it’s the only thing it does. (Then again, so is insurance of any kind, but I digress…)

So, I’m no MobileMe poweruser. Why would I care about iCloud?

In some ways, I don’t. Or, at least, I didn’t. Until very recently, though I saw rumours about Apple’s new “cloud services”, I was only vaguely intrigued about it. I did think that it might solve my MobileMe issue. But I treated these rumours with a lot of skepticism and a rather low level of interest.

It’s not that I have predictions to make about iCloud. I’m not even speculating, really. But it got me to think. And, I admit, I enjoy thinking.

Without further ado (about nothing), my fanciful thoughts stemming from a short daydreaming session about iCloud…

The main thing people seem to be expecting (based on rumoured negotiations with music publishers) is a music streaming service similar to Music Beta by Google or a digital file storage service similar to Amazon Cloud Drive. Both of these are quite neat and I could see myself using something like this. But it’s not exactly what makes me dream. While iTunes integration might make Apple’s version of a music streaming service somewhat more useful than the others. Besides, rumours have it that, through agreements with the recording industry, iCloud might sync music without requiring long uploads. It’s quite possible that this only works with tracks purchased on iTunes, which would upset those whose expectations are high, but could already be useful to some.

Where I’m beginning to drift off, though, is when I start thinking about OTA for podcasts. It’s been high up on my wishlist, as a feature, and you might say that it’s a pet peeve with iOS devices for podcatching. Having to sync my iPod touch to my main desktop just to have my podcast list up-to-date is a major hassle. Sure, there are apps which sync podcasts OTA. Problem is, they can’t add podcasts to the native iOS media player, which is a dealbreaker in my case. (As absurd as it may sound to others, one reason this is a dealbreaker is that I now listen to everything at doublespeed. Hey, it’s my podcast library and I listen to it as I want, ok?)

So, OTA podcasts would constitute a significant enhancement to my experience. Nothing absolutely required and possibly not that significant for others, but it’d really help me in more ways than one could imagine.

Thing is, syncing my iPod touch isn’t just about podcasts, even though podcatching is my main motivation to sync. After all, I don’t listen to podcasts yet I still sync my iPad. So, what else? Well, backing up is the main other thing, and it might be one of the core reason for Apple’s implicit insistence on syncing. That’d be classic Apple. Data loss can be such a big problem that they’d “do what they can” to prevent users from losing data. Far from perfect, in my experience (I ended up having some problems when I lost my “iTunes Library” file). And quite annoying when it meant that the sync would take a very long time to finish at precisely the point when I’m trying to leave home. But a classic Apple move, even in the way Apple haters may mean it.

So OTA synchronization of the whole iOS device, and not just podcasts or music, would be a definite plus, in this perspective. If it does end up coming with iCloud, it’d provide support to the idea that the tethering of iOS devices to desktop computers is really about ensuring that users back up their devices…

…and stay up to date. Firmware updates aren’t that frequent, but they’re probably a major part of the equation for Apple.

But not so much for me. If OTA podcasts were available, I’d still sync my iOS devices on occasion, through whatever means necessary. In fact, were I to use an Android device, a backup app would be essential, to me. So still not much dreaming from the backup aspect of iCloud.

Although… Sync is much broader than preventing device-specific data loss and making sure your device has the latest firmware.

For one thing, it does encompass some of the aforementioned OTA functionalities in MobileMe. Useful, but still not dreamworthy.

We get a bit closer to a “dream come true” if we talk about Xmarks, a bookmark-sync service originally meant for Firefox. Sure, it sounds incredibly prosaic. But OTA bookmarks would open up a wide range of possibilities. This is about a qualitative difference from going OTA. In the case of backups, it’s about avoiding an annoyance but, arguably, it’s not really about changing something major about our behaviour. (Then again, maybe it is, with people who don’t back their devices up.) Point is, with something as simple as bookmarks, OTA is “disruptive”. At least, it gets me to daydream. One reason is that:

…no matter how fundamental they have been for the Web, links and bookmarks have yet to find their full value.

Hmm… Ok, perhaps a bit hyperbolic… So let me rephrase…

There’s still a lot to be done with URLs and, as simple as they are, I love thinking about links. Maybe I’m just obsessed with URLs.

I mean, think about it! There’s so much you can do, with links! Much of it is obvious, but I’d argue, rarely discussed. For instance, it’s very clear that we can post links pretty much anywhere. Doing so, we’re sharing their “content”. (In a semiotic sense, links are indices. I wish we can move from the “semantic Web” to the “semiotic Web”. But that’s another issue.) Sharing a link is the basic act of the social Web. It’s so obvious and frequent that it seems not to require discussion”.

Another obvious thing about links: we can measure the number of times they’re followed. In 2011, more than thirty years after hypertext has been introduced as a stable concept, much of the Web’s finances still relies on “clickthroughs”. Seems important.

And there’s a lot of processing which can be done with URLs: shortening them, adding them to “to do” lists, checking them for validity, keeping them in link libraries, archiving their “content”, showing them as external or internal links, preventing them from “rotting away”, showing the wordcount or reading time of the item they “target”, display them as QR codes, abuse them, etc.

Hey, I told you I was dreaming! Something as simple as managing, processing, sharing, and archiving links in iCloud could lead to just about anything, in my imagination.

And speaking of Xmarks… It’s now owned by Lastpass, a company which focus on password management. IMHO, some Lastpass-like features could make their way in diverse products, including iCloud. Is this far-fetched? Possibly. But secure handling of passwords can be a major issue in both of Apple’s new operating systems (Mac OS X Lion and iOS5). From “keychains” to SSO, there’s a lot of work to be done which relates to password management, in my mind.

Which leads me to think about authentication in general and the rumours about “deep Twitter integration in iOS 5”. (Not directly related to iCloud, but who knows?) Again, something which can send me (and others) on drift-off moments. What if this integration suddenly made iOS devices more useful in terms of social networking services? Something to ponder, if one has a propensity for pondering.

At the same time, given the relative lack of activity on iTunes Ping, I wouldn’t bet on Twitter integration having that major an impact by itself. Not unlike Google, Apple has a hard time making a mark on the social Web. Now, if Twitter integration does connect to everything else Apple does, it could lead to interesting things. A full-fledged online identity? Access to contacts for not only messaging and photo sharing but for collaboration, group management, and media sharing? Not betting on any of this, but it could be fun. Again, not specific to iCloud, but quite related to “The Cloud”. If Twitter integration is deep enough, in iOS 5, it’d be possible to use iOS devices for “cloud computing”, getting further into the “post-PC era”.

An iCloud feature which is expected by several people, is something like an OTA version of the “iTunes file sharing” feature in iOS. Several apps (especially Apple’s own apps) use iTunes and a USB cable to share files. It was a welcome addition to iTunes 9.1 but it’s rather inconvenient. So many other apps rely on Dropbox for file sharing.

Something similar, which isn’t frequently discussed directly, in connection with iCloud rumours, but which would rock: Mozy– or Carbonite-style backup, for Mac OS X machines. Sounds very unlikely that Apple will ever offer something like this but, as crazy as it may sound, the connection between Time Capsule and iCloud would be great if it went that far. From a user’s perspective, the similarities between Time Machine backup and “backing up in the cloud” (à la Mozy/Carbonite) are quite obvious. The advantages of both are clear. And while no hardware announcement is supposed to make its way to the WWDC 2011 keynote, I’d give the Time Capsule some consideration if it provided me with the equivalent of what I currently have with Mozy. Not to mention that Mozy has already sparked some drift-off moments, in me, before they announced their new plans. What if I could have a single service which combines features from Mozy, Time Machine, Dropbox, and YouSendIt?

I even think about the possibilities in terms of web hosting. As it stands, MobileMe does allow for some Web publishing through the iWeb application in its iLife suite. But iWeb has never been a major effort for Apple and it hasn’t been seen a significant update in quite a while. What if iCloud could become a true webhost just like, say… iWeb.com? (Semi-disclaimer: I won a free account with iWeb.com, last Fall, and I host some sites there. I also know some of the people who work there…)

Yet again, I don’t expect this to happen. It’s not speculation, on my part. It’s a daydream.

The reason this makes me dream is that I find all these things to be related and I wish they were integrated more seamlessly. Something about which Apple haters may not care much is the type of integration represented by iTunes. As clunky as iTunes may be, in some respects, it’s quite a success in terms of integrating a lot of different things. In fact, it probably overextended its reach a bit too much and we need to replace it. Apple needs to replace iTunes and we should also replace iTunes in our lives.

Like Gruber, I end up thinking about iCloud in relation to iTunes more than in relation to MobileMe. But I also dream about the ideal cloud service, which would not only sync and backup files between iOS devices, hundreds of millions of iTunes store accounts, and Macs, but replace several of the services for which I’m paying monthly fees.

Can we use the network effect to explain what has been happening with Quora?

Is the Quora hype related to network effect?

I really don’t feel a need to justify my dislike of Quora. Oh, sure, I can explain it. At length. Even on Quora itself. And elsewhere. But I tend to sense some defensiveness on the part of Quora fans.

[Speaking of fans, I have blogposts on fanboism laying in my head, waiting to be hatched. Maybe this will be part of it.]

But the important point, to me, isn’t about whether or not I like Quora. It’s about what makes Quora so divisive. There are people who dislike it and there are some who defend it.

Originally, I was only hearing from contacts and friends who just looooved Quora. So I was having a “Ionesco moment”: why is it that seemingly “everyone” who uses it loves Quora when, to me, it represents such a move in the wrong direction? Is there something huge I’m missing? Or has that world gone crazy?

And while I’m all for surrealism, I get this strange feeling when I’m so unable to understand a situation. It’s partly a motivation for delving into the issue (I’m surely not the only ethnographer to get this). But it’s also unsettling.

And, for Quora at least, this phase seems to be over. I now think I have a good idea as to what makes for such a difference in people’s experiences with Quora.

It has to do with the network effect.

I’m sure some Quora fanbois will disagree, but it’s now such a clear picture in my mind that it gets me into the next phase. Which has little to do with Quora itself.

The “network effect” is the kind of notion which is so commonplace that few people bother explaining it outside of introductory courses (same thing with “group forming” in social psychology and sociology, or preferential marriage patterns in cultural anthropology). What someone might call (perhaps dismissively): “textbook stuff.”

I’m completely convinced that there’s a huge amount of research on the network effect, but I’m also guessing few people looking it up. And I’m accusing people, here. Ever since I first heard of it (in 1993, or so), I’ve rarely looked at explanations of it and I actually don’t care about the textbook version of the concept. And I won’t “look it up.” I’m more interested in diverse usage patterns related to the concept (I’m a linguistic anthropologist).

So, the version I first heard (at a time when the Internet was off most people’s radar) was something like: “in networked technology, you need critical mass for the tools to become truly useful. For instance, the telephone has no use if you’re the only one with one and it has only very limited use if you can only call a single person.” Simple to the point of being simplistic, but a useful reminder.

Over the years, I’ve heard and read diverse versions of that same concept, usually in more sophisticated form, but usually revolving around the same basic idea that there’s a positive effect associated with broader usage of some networked technology.

I’m sure specialists have explored every single implication of this core idea, but I’m not situating myself as a specialist of technological networks. I’m into social networks, which may or may not be associated with technology (however defined). There are social equivalents of the “network effect” and I know some people are passionate about those. But I find that it’s quite limiting to focus so exclusively on quantitative aspects of social networks. What’s so special about networks, in a social science perspective, isn’t scale. Social scientists are used to working with social groups at any scale and we’re quite aware of what might happen at different scales. But networks are fascinating because of different features they may have. We may gain a lot when we think of social networks as acephalous, boundless, fluid, nameless, indexical, and impactful. [I was actually lecturing about some of this in my “Intro to soci” course, yesterday…]

So, from my perspective, “network effect” is an interesting concept when talking about networked technology, in part because it relates to the social part of those networks (innovation happens mainly through technological adoption, not through mere “invention”). But it’s not really the kind of notion I’d visit regularly.

This case is somewhat different. I’m perceiving something rather obvious (and which is probably discussed extensively in research fields which have to do with networked technology) but which strikes me as missing from some discussions of social networking systems online. In a way, it’s so obvious that it’s kind of difficult to explain.

But what’s coming up in my mind has to do with a specific notion of “intimacy.” It’s actually something which has been on my mind for a while and it might still need to “bake” a bit longer before it can be shared properly. But, like other University of the Streets participants, I perceive the importance of sharing “half-baked thoughts.”

And, right now, I’m thinking of an anecdotal context which may get the point across.

Given my attendance policy, there are class meetings during which a rather large proportion of the class is missing. I tend to call this an “intimate setting,” though I’m aware that it may have different connotations to different people. From what I can observe, people in class get the point. The classroom setting is indeed changing significantly and it has to do with being more “intimate.”

Not that we’re necessarily closer to one another physically or intellectually. It needs not be a “bonding experience” for the situation to be interesting. And it doesn’t have much to do with “absolute numbers” (a classroom with 60 people is relatively intimate when the usual attendance is close to 100; a classroom with 30 people feels almost overwhelming when only 10 people were showing up previously). But there’s some interesting phenomenon going on when there are fewer people than usual, in a classroom.

Part of this phenomenon may relate to motivation. In some ways, one might expect that those who are attending at that point are the “most dedicated students” in the class. This might be a fairly reasonable assumption in the context of a snowstorm but it might not work so well in other contexts (say, when the incentive to “come to class” relates to extrinsic motivation). So, what’s interesting about the “intimate setting” isn’t necessarily that it brings together “better people.” It’s that something special goes on.

What’s going on, with the “intimate classroom,” can vary quite a bit. But there’s still “something special” about it. Even when it’s not a bonding experience, it’s still a shared experience. While “communities of practice” are fascinating, this is where I tend to care more about “communities of experience.” And, again, it doesn’t have much to do with scale and it may have relatively little to do with proximity (physical or intellectual). But it does have to do with cognition and communication. What is special with the “intimate classroom” has to do with shared assumptions.

Going back to Quora…

While an online service with any kind of network effect is still relatively new, there’s something related to the “intimate setting” going on. In other words, it seems like the initial phase of the network effect is the “intimacy” phase: the service has a “large enough userbase” to be useful (so, it’s achieved a first type of critical mass) but it’s still not so “large” as to be overwhelming.

During that phase, the service may feel to people like a very welcoming place. Everyone can be on a “first-name basis. ” High-status users mingle with others as if there weren’t any hierarchy. In this sense, it’s a bit like the liminal phase of a rite of passage, during which communitas is achieved.

This phase is a bit like the Golden Age for an online service with a significant “social dimension.” It’s the kind of time which may make people “wax nostalgic about the good ole days,” once it’s over. It’s the time before the BYT comes around.

Sure, there’s a network effect at stake. You don’t achieve much of a “sense of belonging” by yourself. But, yet again, it’s not really a question of scale. You can feel a strong bond in a dyad and a team of three people can perform quite well. On the other hand, the cases about which I’m thinking are orders of magnitude beyond the so-called “Dunbar number” which seems to obsess so many people (outside of anthro, at least).

Here’s where it might get somewhat controversial (though similar things have been said about Quora): I’d argue that part of this “intimacy effect” has to do with a sense of “exclusivity.” I don’t mean this as the way people talk about “elitism” (though, again, there does seem to be explicit elitism involved in Quora’s case). It’s more about being part of a “select group of people.” About “being there at the time.” It can get very elitist, snobbish, and self-serving very fast. But it’s still about shared experiences and, more specifically, about the perceived boundedness of communities of experience.

We all know about early adopters, of course. And, as part of my interest in geek culture, I keep advocating for more social awareness in any approach to the adoption part of social media tools. But what I mean here isn’t about a “personality type” or about the “attributes of individual actors.” In fact, this is exactly a point at which the study of social networks starts deviating from traditional approaches to sociology. It’s about the special type of social group the “initial userbase” of such a service may represent.

From a broad perspective (as outsiders, say, or using the comparativist’s “etic perspective”), that userbase is likely to be rather homogeneous. Depending on the enrollment procedure for the service, the structure of the group may be a skewed version of an existing network structure. In other words, it’s quite likely that, during that phase, most of the people involved were already connected through other means. In Quora’s case, given the service’s pushy overeagerness on using Twitter and Facebook for recruitment, it sounds quite likely that many of the people who joined Quora could already be tied through either Twitter or Facebook.

Anecdotally, it’s certainly been my experience that the overwhelming majority of people who “follow me on Quora” have been part of my first degree on some social media tool in the recent past. In fact, one of my main reactions as I’ve been getting those notifications of Quora followers was: “here are people with whom I’ve been connected but with whom I haven’t had significant relationships.” In some cases, I was actually surprised that these people would “follow” me while it appeared like they actually weren’t interested in having any kind of meaningful interactions. To put it bluntly, it sometimes appeared as if people who had been “snubbing” me were suddenly interested in something about me. But that was just in the case of a few people I had unsuccessfully tried to engage in meaningful interactions and had given up thinking that we might not be that compatible as interlocutors. Overall, I was mostly surprised at seeing the quick uptake in my follower list, which doesn’t tend to correlate with meaningful interaction, in my experience.

Now that I understand more about the unthinking way new Quora users are adding people to their networks, my surprise has transformed into an additional annoyance with the service. In a way, it’s a repeat of the time (what was it? 2007?) when Facebook applications got their big push and we kept receiving those “app invites” because some “social media mar-ke-tors” had thought it wise to force people to “invite five friends to use the service.” To Facebook’s credit (more on this later, I hope), these pushy and thoughtless “invitations” are a thing of the past…on those services where people learnt a few lessons about social networks.

Perhaps interestingly, I’ve had a very similar experience with Scribd, at about the same time. I was receiving what seemed like a steady flow of notifications about people from my first degree online network connecting with me on Scribd, whether or not they had ever engaged in a meaningful interaction with me. As with Quora, my initial surprise quickly morphed into annoyance. I wasn’t using any service much and these meaningless connections made it much less likely that I would ever use these services to get in touch with new and interesting people. If most of the people who are connecting with me on Quora and Scribd are already in my first degree and if they tend to be people I have limited interactions, why would I use these services to expand the range of people with whom I want to have meaningful interactions? They’re already within range and they haven’t been very communicative (for whatever reason, I don’t actually assume they were consciously snubbing me). Investing in Quora for “networking purposes” seemed like a futile effort, for me.

Perhaps because I have a specific approach to “networking.”

In my networking activities, I don’t focus on either “quantity” or “quality” of the people involved. I seriously, genuinely, honestly find something worthwhile in anyone with whom I can eventually connect, so the “quality of the individuals” argument doesn’t work with me. And I’m seriously, genuinely, honestly not trying to sell myself on a large market, so the “quantity” issue is one which has almost no effect on me. Besides, I already have what I consider to be an amazing social network online, in terms of quality of interactions. Sure, people with whom I interact are simply amazing. Sure, the size of my first degree network on some services is “well above average.” But these things wouldn’t matter at all if I weren’t able to have meaningful interactions in these contexts. And, as it turns out, I’m lucky enough to be able to have very meaningful interactions in a large range of contexts, both offline and on. Part of it has to do with the fact that I’m teaching addict. Part of it has to do with the fact that I’m a papillon social (social butterfly). It may even have to do with a stage in my life, at which I still care about meeting new people but I don’t really need new people in my circle. Part of it makes me much less selective than most other people (I like to have new acquaintances) and part of it makes me more selective (I don’t need new “friends”). If it didn’t sound condescending, I’d say it has to do with maturity. But it’s not about my own maturity as a human being. It’s about the maturity of my first-degree network.

There are other people who are in an expansionist phase. For whatever reason (marketing and job searches are the best-known ones, but they’re really not the only ones), some people need to get more contacts and/or contacts with people who have some specific characteristics. For instance, there are social activists out there who need to connect to key decision-makers because they have a strong message to carry. And there are people who were isolated from most other people around them because of stigmatization who just need to meet non-judgmental people. These, to me, are fine goals for someone to expand her or his first-degree network.

Some of it may have to do with introversion. While extraversion is a “dominant trait” of mine, I care deeply about people who consider themselves introverts, even when they start using it as a divisive label. In fact, that’s part of the reason I think it’d be neat to hold a ShyCamp. There’s a whole lot of room for human connection without having to rely on devices of outgoingness.

So, there are people who may benefit from expansion of their first-degree network. In this context, the “network effect” matters in a specific way. And if I think about “network maturity” in this case, there’s no evaluation involved, contrary to what it may seem like.

As you may have noticed, I keep insisting on the fact that we’re talking about “first-degree network.” Part of the reason is that I was lecturing about a few key network concepts just yesterday so, getting people to understand the difference between “the network as a whole” (especially on an online service) and “a given person’s first-degree network” is important to me. But another part relates back to what I’m getting to realize about Quora and Scribd: the process of connecting through an online service may have as much to do with collapsing some degrees of separation than with “being part of the same network.” To use Granovetter’s well-known terms, it’s about transforming “weak ties” into “strong” ones.

And I specifically don’t mean it as a “quality of interaction.” What is at stake, on Quora and Scribd, seems to have little to do with creating stronger bonds. But they may want to create closer links, in terms of network topography. In a way, it’s a bit like getting introduced on LinkedIn (and it corresponds to what biz-minded people mean by “networking”): you care about having “access” to that person, but you don’t necessarily care about her or him, personally.

There’s some sense in using such an approach on “utilitarian networks” like professional or Q&A ones (LinkedIn does both). But there are diverse ways to implement this approach and, to me, Quora and Scribd do it in a way which is very precisely counterproductive. The way LinkedIn does it is context-appropriate. So is the way Academia.edu does it. In both of these cases, the “transaction cost” of connecting with someone is commensurate with the degree of interaction which is possible. On Scribd and Quora, they almost force you to connect with “people you already know” and the “degree of interaction” which is imposed on users is disproportionately high (especially in Quora’s case, where a contact of yours can annoy you by asking you personally to answer a specific question). In this sense, joining Quora is a bit closer to being conscripted in a war while registering on Academia.edu is just a tiny bit more like getting into a country club. The analogies are tenuous but they probably get the point across. Especially since I get the strong impression that the “intimacy phase” has a lot to do with the “country club mentality.”

See, the social context in which these services gain much traction (relatively tech-savvy Anglophones in North America and Europe) assign very negative connotations to social exclusion but people keep being fascinating by the affordances of “select clubs” in terms of social capital. In other words, people may be very vocal as to how nasty it would be if some people had exclusive access to some influential people yet there’s what I perceive as an obsession with influence among the same people. As a caricature: “The ‘human rights’ movement leveled the playing field and we should never ever go back to those dark days of Old Boys’ Clubs and Secret Societies. As soon as I become the most influential person on the planet, I’ll make sure that people who think like me get the benefits they deserve.”

This is where the notion of elitism, as applied specifically to Quora but possibly expanding to other services, makes the most sense. “Oh, no, Quora is meant for everyone. It’s Democratic! See? I can connect with very influential people. But, isn’t it sad that these plebeians are coming to Quora without a proper knowledge of the only right way to ask questions and without proper introduction by people I can trust? I hate these n00bz! Even worse, there are people now on the service who are trying to get social capital by promoting themselves. The nerve on these people, to invade my own dedicated private sphere where I was able to connect with the ‘movers and shakers’ of the industry.” No wonder Quora is so journalistic.

But I’d argue that there’s a part of this which is a confusion between first-degree networks and connection. Before Quora, the same people were indeed connected to these “influential people,” who allegedly make Quora such a unique system. After all, they were already online and I’m quite sure that most of them weren’t more than three or four degrees of separation from Quora’s initial userbase. But access to these people was difficult because connections were indirect. “Mr. Y Z, the CEO of Company X was already in my network, since there were employees of Company X who were connected through Twitter to people who follow me. But I couldn’t just coldcall CEO Z to ask him a question, since CEOs are out of reach, in their caves. Quora changed everything because Y responded to a question by someone ‘totally unconnected to him’ so it’s clear, now, that I have direct access to my good ol’ friend Y’s inner thoughts and doubts.”

As RMS might say, this type of connection is a “seductive mirage.” Because, I would argue, not much has changed in terms of access and whatever did change was already happening all over this social context.

At the risk of sounding dismissive, again, I’d say that part of what people find so alluring in Quora is “simply” an epiphany about the Small World phenomenon. With all sorts of fallacies caught in there. Another caricature: “What? It takes only three contacts for me to send something from rural Idaho to the head honcho at some Silicon Valley firm? This is the first time something like this happens, in the History of the Whole Wide World!”

Actually, I do feel quite bad about these caricatures. Some of those who are so passionate about Quora, among my contacts, have been very aware of many things happening online since the early 1990s. But I have to be honest in how I receive some comments about Quora and much of it sounds like a sudden realization of something which I thought was a given.

The fact that I feel so bad about these characterizations relates to the fact that, contrary to what I had planned to do, I’m not linking to specific comments about Quora. Not that I don’t want people to read about this but I don’t want anyone to feel targeted. I respect everyone and my characterizations aren’t judgmental. They’re impressionistic and, again, caricatures.

Speaking of what I had planned, beginning this post… I actually wanted to talk less about Quora specifically and more about other issues. Sounds like I’m currently getting sidetracked, and it’s kind of sad. But it’s ok. The show must go on.

So, other services…

While I had a similar experiences with Scribd and Quora about getting notifications of new connections from people with whom I haven’t had meaningful interactions, I’ve had a very different experience on many (probably most) other services.

An example I like is Foursquare. “Friendship requests” I get on Foursquare are mostly from: people with whom I’ve had relatively significant interactions in the past, people who were already significant parts of my second-degree network, or people I had never heard of. Sure, there are some people with whom I had tried to establish connections, including some who seem to reluctantly follow me on Quora. But the proportion of these is rather minimal and, for me, the stakes in accepting a friend request on Foursquare are quite low since it’s mostly about sharing data I already share publicly. Instead of being able to solicit my response to a specific question, the main thing my Foursquare “friends” can do that others can’t is give me recommendations, tips, and “notifications of their presence.” These are all things I might actually enjoy, so there’s nothing annoying about it. Sure, like any online service with a network component, these days, there are some “friend requests” which are more about self-promotion. But those are usually easy to avoid and, even if I get fooled by a “social media mar-ke-tor,” the most this person may do to me is give usrecommendation about “some random place.” Again, easy to avoid. So, the “social network” dimension of Foursquare seems appropriate, to me. Not ideal, but pretty decent.

I never really liked the “game” aspect and while I did play around with getting badges and mayorships in my first few weeks, it never felt like the point of Foursquare, to me. As Foursquare eventually became mainstream in Montreal and I was asked by a journalist about my approach to Foursquare, I was exactly in the phase when I was least interested in the game aspect and wished we could talk a whole lot more about the other dimensions of the phenomenon.

And I realize that, as I’m saying this, I may sound to some as exactly those who are bemoaning the shift out of the initial userbase of some cherished service. But there are significant differences. Note that I’m not complaining about the transition in the userbase. In the Foursquare context, “the more the merrier.” I was actually glad that Foursquare was becoming mainstream as it was easier to explain to people, it became more connected with things business owners might do, and generally had more impact. What gave me pause, at the time, is the journalistic hype surrounding Foursquare which seemed to be missing some key points about social networks online. Besides, I was never annoyed by this hype or by Foursquare itself. I simply thought that it was sad that the focus would be on a dimension of the service which was already present on not only Dodgeball and other location-based services but, pretty much, all over the place. I was critical of the seemingly unthinking way people approached Foursquare but the service itself was never that big a deal for me, either way.

And I pretty much have the same attitude toward any tool. I happen to have my favourites, which either tend to fit neatly in my “workflow” or otherwise have some neat feature I enjoy. But I’m very wary of hype and backlash. Especially now. It gets old very fast and it’s been going for quite a while.

Maybe I should just move away from the “tech world.” It’s the context for such hype and buzz machine that it almost makes me angry. [I very rarely get angry.] Why do I care so much? You can say it’s accumulation, over the years. Because I still care about social media and I really do want to know what people are saying about social media tools. I just wish discussion of these tools weren’t soooo “superlative”…

Obviously, I digress. But this is what I like to do on my blog and it has a cathartic effect. I actually do feel better now, thank you.

And I can talk about some other things I wanted to mention. I won’t spend much time on them because this is long enough (both as a blogpost and as a blogging session). But I want to set a few placeholders, for further discussion.

One such placeholder is about some pet theories I have about what worked well with certain services. Which is exactly the kind of thing “social media entrepreneurs” and journalists are so interested in, but end up talking about the same dimensions.

Let’s take Twitter, for instance. Sure, sure, there’s been a lot of talk about what made Twitter a success and probably-everybody knows that it got started as a side-project at Odeo, and blah, blah, blah. Many people also realize that there were other microblogging services around as Twitter got traction. And I’m sure some people use Twitter as a “textbook case” of “network effect” (however they define that effect). I even mention the celebrity dimensions of the “Twitter phenomenon” in class (my students aren’t easily starstruck by Bieber and Gaga) and I understand why journalists are so taken by Twitter’s “broadcast” mission. But something which has been discussed relatively rarely is the level of responsiveness by Twitter developers, over the years, to people’s actual use of the service. Again, we all know that “@-replies,” “hashtags,” and “retweets” were all emerging usage patterns that Twitter eventually integrated. And some discussion has taken place when Twitter changed it’s core prompt to reflect the fact that the way people were using it had changed. But there’s relatively little discussion as to what this process implies in terms of “developing philosophy.” As people are still talking about being “proactive” (ugh!) with users, and crude measurements of popularity keep being sold and bandied about, a large part of the tremendous potential for responsiveness (through social media or otherwise) is left untapped. People prefer to hype a new service which is “likely to have Twitter-like success because it has the features users have said they wanted in the survey we sell.” Instead of talking about the “get satisfaction” effect in responsiveness. Not that “consumers” now have “more power than ever before.” But responsive developers who refrain from imposing their views (Quora, again) tend to have a more positive impact, socially, than those which are merely trying to expand their userbase.

Which leads me to talk about Facebook. I could talk for hours on end about Facebook, but I almost feel afraid to do so. At this point, Facebook is conceived in what I perceive to be such a narrow way that it seems like anything I might say would sound exceedingly strange. Given the fact that it was part one of the first waves of Web tools with explicit social components to reach mainstream adoption, it almost sounds “historical” in timeframe. But, as so many people keep saying, it’s just not that old. IMHO, part of the implication of Facebook’s relatively young age should be that we are able to discuss it as a dynamic process, instead of assigning it to a bygone era. But, whatever…

Actually, I think part of the reason there’s such lack of depth in discussing Facebook is also part of the reason it was so special: it was originally a very select service. Since, for a significant period of time, the service was only available to people with email addresses ending in “.edu,” it’s not really surprising that many of the people who keep discussing it were actually not on the service “in its formative years.” But, I would argue, the fact that it was so exclusive at first (something which is often repeated but which seems to be understood in a very theoretical sense) contributed quite significantly to its success. Of course, similar claims have been made but, I’d say that my own claim is deeper than others.

[Bang! I really don’t tend to make claims so, much of this blogpost sounds to me as if it were coming from somebody else…]

Ok, I don’t mean it so strongly. But there’s something I think neat about the Facebook of 2005, the one I joined. So I’d like to discuss it. Hence the placeholder.

And, in this placeholder, I’d fit: the ideas about responsiveness mentioned with Twitter, the stepwise approach adopted by Facebook (which, to me, was the real key to its eventual success), the notion of intimacy which is the true core of this blogpost, the notion of hype/counterhype linked to journalistic approaches, a key distinction between privacy and intimacy, some non-ranting (but still rambling) discussion as to what Google is missing in its “social” projects, anecdotes about “sequential network effects” on Facebook as the service reached new “populations,” some personal comments about what I get out of Facebook even though I almost never spent any significant amount of time on it, some musings as to the possibility that there are online services which have reached maturity and may remain stable in the foreseeable future, a few digressions about fanboism or about the lack of sophistication in the social network models used in online services, and maybe a bit of fun at the expense of “social media expert marketors”…

A bit of context for my tweet (actually, a post from Ping.fm, meant as a status update, thereby giving support in favour of conscious duplication, «n’en déplaise aux partisans de l’action contre la duplication».)

Though I didn’t emphasize the “sometimes” part in that podcast episode, it was an important part of what I wanted to say. In fact, my intention wasn’t to defend draft æsthetics but to note that there seems to be a tendency toward this æsthetic mode. I do situate myself within that mode in many things I do, but it really doesn’t mean that this mode should be the exclusive one used in any context.

That aforequoted tweet was thus a response to my podcast episode on draft æsthetics. “Yes, ‘good enough’ may work, sometimes. But it needs not be applied in all cases.”

As I often get into convoluted discussions with people who seem to think that I condone or defend a position because I take it for myself, the main thing I’d say there is that I’m not only a relativist but I cherish nuance. In other words, my tweet was a way to qualify the core statement I was talking about in my podcast episode (that “good enough” exists, at times). And that statement isn’t necessarily my own. I notice a pattern by which this statement seems to be held as accurate by people. I share that opinion, but it’s not a strongly held belief of mine.

Of course, I digress…

So, the tweet which motivated Vikrama had to do with my approach to “good enough.” In this case, I tend to think about writing but in view of Eric S. Raymond’s approach to “Release Early, Release Often” (RERO). So there is a connection to software development and geek culture. But I think of “good enough” in a broader sense.

The Calder quote remained in my head, after it was mentioned by a colleague who had read it in a local newspaper. One reason it struck me is that I spend some time thinking about artists and engineers, especially in social terms. I spend some time hanging out with engineers but I tend to be more on the “artist” side of what I perceive to be an axis of attitudes found in some social contexts. I do get a fair deal of flack for some of my comments on this characterization and it should be clear that it isn’t meant to imply any evaluation of individuals. But, as a model, the artist and engineer distinction seems to work, for me. In a way, it seems more useful than the distinction between science and art.

An engineer friend with whom I discussed this kind of distinction was quick to point out that, to him, there’s no such thing as “good enough.” He was also quick to point out that engineers can be creative and so on. But the point isn’t to exclude engineers from artistic endeavours. It’s to describe differences in modes of thought, ways of knowing, approaches to reality. And the way these are perceived socially. We could do a simple exercise with terms like “troubleshooting” and “emotional” to be assigned to the two broad categories of “engineer” and “artist.” Chances are that clear patterns would emerge. Of course, many concepts are as important to both sides (“intelligence,” “innovation”…) and they may also be telling. But dichotomies have heuristic value.

Now, to go back to software development, the focus in Vikrama’s Agile Diary post…

What pushed me to post my status update and tweet is in fact related to software development. Contrary to what Vikrama presumes, it wasn’t about a Web application. And it wasn’t even about a single thing. But it did have to do with firmware development and with software documentation.

The first case is that of my Fonera 2.0n router. Bought it in early November and I wasn’t able to connect to its private signal using my iPod touch. I could connect to the router using the public signal, but that required frequent authentication, as annoying as with ISF. Since my iPod touch is my main WiFi device, this issue made my Fonera 2.0n experience rather frustrating.

Of course, I’ve been contacting Fon‘s tech support. As is often the case, that experience was itself quite frustrating. I was told to reset my touch’s network settings which forced me to reauthenticate my touch on a number of networks I access regularly and only solved the problem temporarily. The same tech support person (or, at least, somebody using the same name) had me repeat the same description several times in the same email message. Perhaps unsurprisingly, I was also told to use third-party software which had nothing to do with my issue. All in all, your typical tech support experience.

But my tweet wasn’t really about tech support. It was about the product. Thougb I find the overall concept behind the Fonera 2.0n router very interesting, its implementation seems to me to be lacking. In fact, it reminds me of several FLOSS development projects that I’ve been observing and, to an extent, benefitting from.

This is rapidly transforming into a rant I’ve had in my “to blog” list for a while about “thinking outside the geek box.” I’ll try to resist the temptation, for now. But I can mention a blog thread which has been on my mind, in terms of this issue.

The blogpost refers to a situation in which, according to at least some users (including the blogpost’s author), Firefox uses up more memory than it should and becomes difficult to use. The thread has several comments providing support to statements about the relatively poor performance of Firefox on people’s systems, but it also has “contributions” from an obvious troll, who keeps assigning the problem on the users’ side.

The thing about this is that it’s representative of a tricky issue in the geek world, whereby developers and users are perceived as belonging to two sides of a type of “class struggle.” Within the geek niche, users are often dismissed as “lusers.” Tech support humour includes condescending jokes about “code 6”: “the problem is 6″ from the screen.” The aforementioned Eric S. Raymond wrote a rather popular guide to asking questions in geek circles which seems surprisingly unaware of social and cultural issues, especially from someone with an anthropological background. Following that guide, one should switch their mind to that of a very effective problem-solver (i.e., the engineer frame) to ask questions “the smart way.” Not only is the onus on users, but any failure to comply with these rules may be met with this air of intellectual superiority encoded in that guide. IOW, “Troubleshoot now, ask questions later.”

Of course, many users are “guilty” of all sorts of “crimes” having to do with not reading the documentation which comes with the product or with simply not thinking about the issue with sufficient depth before contacting tech support. And as the majority of the population is on the “user” side, the situation can be described as both a form of marginalization (geek culture comes from “nerd” labels) and a matter of elitism (geek culture as self-absorbed).

This does have something to do with my Fonera 2.0n. With it, I was caught in this dynamic whereby I had to switch to the “engineer frame” in order to solve my problem. I eventually did solve my Fonera authentication problem, using a workaround mentioned in a forum post about another issue (free registration required). Turns out, the “release candidate” version of my Fonera’s firmware does solve the issue. Of course, this new firmware may cause other forms of instability and installing it required a bit of digging. But it eventually worked.

The point is that, as released, the Fonera 2.0n router is a geek toy. It’s unpolished in many ways. It’s full of promise in terms of what it may make possible, but it failed to deliver in terms of what a router should do (route a signal). In this case, I don’t consider it to be a finished product. It’s not necessarily “unstable” in the strict sense that a software engineer might use the term. In fact, I hesitated between different terms to use instead of “stable,” in that tweet, and I’m not that happy with my final choice. The Fonera 2.0n isn’t unstable. But it’s akin to an alpha version released as a finished product. That’s something we see a lot of, these days.

The main other case which prompted me to send that tweet is “CivRev for iPhone,” a game that I’ve been playing on my iPod touch.

I’ve played with different games in the Civ franchise and I even used the FLOSS version on occasion. Not only is “Civilization” a geek classic, but it does connect with some anthropological issues (usually in a problematic view: Civ’s worldview lacks anthro’s insight). And it’s the kind of game that I can easily play while listening to podcasts (I subscribe to a number of th0se).

What’s wrong with that game? Actually, not much. I can’t even say that it’s unstable, unlike some other items in the App Store. But there’s a few things which aren’t optimal in terms of documentation. Not that it’s difficult to figure out how the game works. But the game is complex enough that some documentation is quite useful. Especially since it does change between one version of the game and another. Unfortunately, the online manual isn’t particularly helpful. Oh, sure, it probably contains all the information required. But it’s not available offline, isn’t optimized for the device it’s supposed to be used with, doesn’t contain proper links between sections, isn’t directly searchable, and isn’t particularly well-written. Not to mention that it seems to only be available in English even though the game itself is available in multiple languages (I play it in French).

Nothing tragic, of course. But coupled with my Fonera experience, it contributed to both a slight sense of frustration and this whole reflection about unfinished products.

I have an ambivalent relationship with buzzwords and buzzphrases. I find them dangerous, especially when they contribute to groupthink, but I also like to play with them. Whether I try (perhaps clumsily) to create some or I find one to be useful in encapsulating insight.

Not that all of these paint a clear picture of what I’ve been thinking about. But they’re all part of a bigger framework through which I observe and participate in Geek Culture. One day, I might do a formal/academic ethnography of the Geek Crowd.