Customer Satisfaction of Hero Motocorp

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THE AUTOMOBILE INDUSTRY
THE AUTOMOBILE INDUSTRY
INDUSTRY PROFILE
INTRODUCTION
Industry ProfileThe market of two wheelers is very wide and because of technology, new products (two- wheeler) with new features are introduced day by day. The level of competition is also very high in two wheeler market. So, because of this competition the companies have to invest much more in research area for survival and success. The invention of the first two-wheeler is a much-discussable issue. "WHO invented the first motorcycle?" this seems like a simple question, but the answer is quite complicated. Two-wheelers originated from the "safety" bicycle that is the bicycles with front and rear wheels of the same size with a pedal crank mechanism to drive the rear wheel. Those bicycles, in turn origin from high-wheel bicycles. The high-wheelers origin from an early type of pushbike, without pedals, propelled by the rider's feet pushing against the ground. These appeared around 1800, used iron-banded wagon wheels, and were called "bone-crushers," both for their jarring ride, and their tendency to toss their riders The First Motorcycle

We are going to begin by looking at the first bikes. They didn’t work very well and they were not very fast but moved with being drawn by a horse or being pedalled. When you look at a motorcycle today, have you ever thought what the old bikes were like? Were they easy to ride? How fast did they go? Were they comfortable? To answer all these questions, we have got to go quite a long way back say about 100 years. The world was very different in those days and there must have been a feeling of great excitement. There was a great interest in science and engineering and almost every week, some fantastic new invention appeared. First there were gaslights and then electricity and new cures for many kinds of illnesses were always being announced this was period when people started thinking about how to travel quickly and safely. Before cars and bikes, the quickest mode of travelling was steam trains. And if there was a near to where you wanted to go then the next best thing was a stagecoach or paddle streamer. No one, except the very rich, could get from their own house to where they were going very quickly. Then in 1885, a German called Gottlieb Daimler made a small engine, which ran on a kind of petrol. It wasn’t a very good engine but it just worked. Daimler fitted the engine to a cycle type frame, which exactly had one wheel at the front and two wheels at the rear. In the following year, another German, Wilhelm Maybach rode the Daimler bike for a few meters- something which everyone thought was very brave. At last, a way of moving people directly from one place to another had been invented. Not everybody thought that this was a good idea. In England there was a law, which said that no vehicle powered by an engine could go faster than 4mph which is about as fast a s you walk. Many of the people were afraid and urged that the bike should be banned. But in 1896 an act was passed that bikes can travel 12mph speed-, which is considered to be a fantastic speed. At the same time, a French engineer called De Dion made the first real good engine for motorcycle and soon everyone was having a try at making complete machine. And this was the turning point where bike started getting its actual look many ideas poured in and were given shapes also. The British Bikes:

Today we won’t see many British bikes on the road but most of the older bikes were make in Great Britain, which had its name and fame. Now we see very few of British Bikes. What went wrong? In 1900, bikes were not very good. They were hard to start, they had poor brakes and did not have much power but everyone thought they were marvellous. For the first...

...Customer care
Caring about your customers — and
showing it through your service — gives you
a high return on the time, effort and money you
invest. Loyal customers are well worth nurturing.
They buy more, more regularly. And the cost of
selling to them is almost nil, whereas finding
new customers is an expensive business.
Satisfied customers will recommend your
product to others. Dissatisfied customers will
complain about you to an average of ten other
customers and potential customers, multiplying
the damage to your reputation.
This briefing explains:
x
Stick to what you have promised.
If you say you will call back, do.
If you say you will send a quote by Friday,
keep to that deadline.
B
Concentrate your efforts on the needs of
the customer — not on what it would suit
you to sell.
C
Use your person-to-person skills.
How to communicate with customers.
x
How to involve your whole team in
customer care.
Be polite, friendly and positive.
Smile, make eye contact and look and
sound enthusiastic. Speak clearly.
Use physical contact. Shake hands. Do not
be held back by British reserve.
How to handle complaints.
x
x
How to deliver consistent service.
x
Greet your customers as if you are pleased
to see them. Learn their names, and start
using...

...HeroMotoCorp Ltd
Managerial Finance
INDEX
S. No. | Topic | Page No. |
1. | Acknowledgement | 4 |
2. | Research Methodology | 5 |
3. | Problem Statement | 5 |
4. | Objective | 5 |
5. | Company Address and Background | 6 |
6. | Ratio Analysis | 7 |
7. | Common Size Statements | 15 |
8. | Trend Analysis | 19 |
9. | Capital Structure | 24 |
10. | Weighted Average Cost of Capital | 26 |
11. | Dividend Policy | 29 |
12. | Working Capital Management | 31 |
13. | Bibliography | 34 |
1. Acknowledgement
We would like to express the deepest appreciation to our subject lecturer for supervising and guiding us through the course of our report. Her encouragement and motivation contributed a lot to the successful completion of this report.
2. Research Methodology
Secondary sources were used for the purpose of completing this report. Research was done by using the software Ace Equity from where all data related to the company, competitors and industry was taken. The rate for risk free return was taken from the website of RBI. The information related to sources of fund and capital structure were taken from moneycontrol.com.
The raw data was collected and calculations of ratios and other important financial data was done on Microsoft Excel after which the data was transferred to Microsoft Word and significant conclusions were drawn with the help of charts and graphs. No primary research was done.
3. Problem...

...PERCEPTION OF CUSTOMER REGARDING THE SALE PROMOTION TECHNIQUE OF HERO MOTO CORP
SUBMITTED BY :
BHOPINDER KUMAR Introduction
HeroMotoCorp (BSE: 500182, NSE: HEROMOTOCO) formerly Hero Honda is a motorcycle and scooter manufacturer based in India. Hero Honda started in 1984 as a joint venture between Hero Cycles of India and Honda of Japan. The company is the largest two wheeler manufacturer in India. The 2006 Forbes 200 Most Respected companies list has Hero Honda Motors ranked at 108.
In 2010, When Honda decided to move out of the joint venture, Hero Group bought the shares held by Honda. Subsequently, in August 2011 the company was renamed HeroMotoCorp with a new corporate identity.
COMPANY PROFILE
“Hero” is the brand name used by the Munjal brothers for their flagship company Hero Cycles Ltd. A joint venture between the Hero Group and Honda Motor Company was established in 1984 as the Hero Honda Motors Limited At Dharuhera India. Munjal family and Honda group both own 26% stake in the Company. In 2010, it was reported that Honda planned to sell its stake in the venture to the Munjal family.
During the 1980s, the company introduced motorcycles that were popular in India for their fuel economy and low cost. A popular advertising...

...
Managerial Accounting Assignment on HeroMotocorp
Q.1 What is the company’s business and what are its major suppliers and customers?
Hero Motorcop has its business in the field of manufacturing of two wheelers and sales .It was started in 1984, consistently maintaining its position as the no.1 two wheeler company in the world for 11th consecutive year. Over 41.7 million two wheelers sold, and has a combined capacity of 6.35 million units .It has 17 different products across 100cc, 125cc, 150cc, 225cc and scooter category.
Major suppliers
• Munjal Showa
• AG Industries
• Sunbeam Auto
• Rockman Industries
• Satyam Auto Components
Major consumers
• Middle class people
• Youth(150cc and 225cc i.e cbz and karizma)
• Common man
• Government services(police)
Q.2 List the company’s assets, liability and equity items.
ASSETS
1. NON CURRENT ASSETS
• 1.fixed assets
a. tangible assets
b .intangible assets
c. capital work in progress
• 2.long term investments non current
• 3.long term loans and advances
• 4.other non current assets
2. CURRENT ASSETS
• 1.current investment
• 2.inventories
• 3.trade receivables
• 4.cash and cash equivalents
• 5.short term loans and advances
• 6.other current assets
EQUITY
SHAREHOLDERS...

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HeroMotoCorpHeroMotocorp Ltd., formerly Hero Honda, is an Indian motorcycle and scooter manufacturer based in New Delhi, India. Hero Honda started in 1984 as a joint venture between Hero Cycles of India and Honda of Japan. The company is the largest two wheeler manufacturer in India.
In 2010, when Honda decided to move out of the joint venture, Hero Group bought the shares held by Honda. Subsequently, in August 2011 the company was renamed HeroMotoCorp with a new corporate identity. On 4 June 2012,HeroMotocorp approved a proposal to merge the investment arm of its parent Hero Investment Pvt. Ltd. into the automaker. The decision comes after 18 months of its split from Honda Motors.
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Company profile
“Hero” is the brand name used by the Munjal brothers for their flagship company, Hero Cycles Ltd. A joint venture between the Hero Group and Honda Motor Company was established in 1984 as the Hero Honda Motors Limited at Dharuhera, India. Munjal family and Honda group both owned 26% stake in the Company. In 2010, it was reported that Honda planned to sell its stake in the venture to the Munjal family.
During the 1980s, the company...

...Company History - HeroMotoCorp
1983 - Joint Collaboration Agreement with Honda Motor Co. Ltd. Japan signed
1984
- The Company was incorporated on 19th January, at New Delhi. The Company Manufacture motor cycles up to 100 cc capacity. The Company was promoted by Hero Cycles (P) Ltd. (HCPL).
- The Company entered into a technical-cum-financial collaboration agreement with Honda Motor Co. Ltd., Japan (HML). As per this collaboration agreement, HML was to furnish complete technical information and know-how and trade secrets and other relevant data.
- Hero Honda CD-100 is the first four stroke motorcycle to be introduced in India in 100cc range. Its most attractive features are fuel efficiency and its light weight. CD-100 will be equipped with electronic ignition system, illuminated speedometer, 4 speed gear box, neutral and flasher indicators, etc.
- 15 No. of equity shares subscribed for by the promoters, etc. In November, 119,99,985 No. of equity shares issued at par of which 71,99,985 shares reserved for allotment as under:
- (i) 31,19,998 shares to Hero Cycles (P) Ltd., Hero Investments (P) Ltd., and Bahadur Chand Investments (P) Ltd.
- (ii) 31, 20,000 shares to Honda Motor Co. Ltd., Japan and
- (iii) 9, 59,987 shares to friends and association of promoters. Out of the balance 48, 00,000 shares, 2, 40,000 shares were reserved for subscription by the employees of...