Many Colors

The United States is currently undergoing the most rapid demographic shift in its history. By 2050, white Americans will no longer comprise a majority of the population. Instead, they’ll be the largest minority group in a country made up entirely of minorities, followed by Hispanic Americans, African Americans, and Asian Americans. Past shifts in America’s demographics always reshaped the county’s religious landscape. This shift will be no different. Soong-Chan Rah’s book is intended to equip evangelicals for ministry and outreach in our changing nation. Borrowing from the business concept of