Delighted to chat with @BARISTAMAGAZINE about the big growth & positive outlook at Joe:

Since opening its first store in 2003, New York City-based Joe Coffee has enjoyed a slow but steady trajectory of growth, during which it has added an education center, a wholesale department, and a roasting operation (launched in 2013) in addition to expanding its retail presence to 16 stores. But undoubtedly the company’s biggest step forward came earlier this week, when Union Square Hospitality Group—the hospitality company founded by Danny Meyer that owns several acclaimed New York City restaurants—announced an investment in Joe Coffee. Though details of the deal were not disclosed, the investment will allow Joe Coffee to grow its presence in New York, Philadelphia (where it has two stores), and beyond. For more on what this investment will mean for Joe Coffee, as well as how the company grew to this point, we talked to Joe Coffee founder Jonathan Rubinstein.