Don't Ignore A Unique Way To Market Your Practice

Don't Ignore A Unique Way To Market Your Practice

Today, virtually every area within the medical field is highly competitive. Standing out is important, and while things like providing quality care and building a good reputation are fundamentals to doing so, it's important to understand that you can't ignore other ways to help your practice stand out. Doing so is possible with the help of a variety of different things, but one that's worth looking at is to utilize charity service.

For example, by partnering with Mission Cataract USA and offering to provide care to patients who can't afford it just one day each year could help your company get noticed. There are plenty of benefits including:

Free marketing on the Mission Cataract USA website which reaches thousands every day

Positive reputation and word of mouth

Sense of pride knowing that you're helping others

Better brand awareness

Consider this - you perform your services for a patient who is in need. Then, when a friend of theirs needs cataract care, they may visit you thanks to the recommendation of that patient. Between the online advertising and the word of mouth, it really is a win-win situation for
everyone involved.

As medical professionals, we need to always be mindful of our ultimate goal – helping those who need it most. There are millions who can't afford cataract care, but just one day a year could help someone regain their vision and help your practice get the additional attention that it needs to stand out in today's marketplace.

Mission Cataract USA News

January 21, 2015

Helping others see

In 1991, Frederick Richburg, medical director of Valley Eye Institute, decided to provide a day of free cataract surgery for people of all ages who couldn't afford it. Twenty-one surgeries were performed that May 18 as part of Mission Cataract.