We Understand Data Differently

We Built & Collected Our Data Differently Too

Our data is the fruit of over a decade of work with amazing organizations, individuals, and corporations seeking to empower, connect, and give voice to Americans working together in pursuit of the common good. Instead of trying to get our audience’s attention so they’d do what we want, we always sought to understand what our audience valued and to shape each campaign to meet their hopes and needs.

When data is built measuring engagement, rather than just attention; when it reflects people’s hopes and belief in what is possible together, rather than just what they’ll react to or accept; when it tracks where they believe they can make a difference, rather than just what they are willing to buy…when data does these things, it provides much deeper insights into what people truly value. And with that insight comes to potential to do incredible things.

PD Values Database

Public Benefit Corporation

Umatr & Blockchain

Our Public Benefit Corporation

Mission Statement

“At Public Democracy, we believe that it is possible to align what is right with what works, and that technology should empower people, so that individual voices are listened to by those in power and so that their collective voices rightfully influence decisions that are made in the political, corporate, and community space.

Knowing the value of the data that will be created, we further believe that people should share in the value generated and insights created by their contributions throughout this process.”

Our team brings a together a diverse set of talents and business experience. We have developed one of the largest values and behavioral databases in America, successfully launched multiple IPOs, run national political campaigns, developed a top-rated iPad game, led multiple international NGO coalition campaigns toward successful bilateral and UN treaties, and produced award-winning movies.

We all come to Public Democracy from careers that align what is right with what works in politics, entertainment, and business—careers that have sought to balance that to which we aspire with the reality of what is in pursuit of real-world solutions that support the common good.