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SuperFastBusiness CEO James Schramko, an entrepreneur and Internet marketer who regularly takes his business on the road, shares excellent tips for recording and creating high quality audio-visual content without lugging heavy equipment.

James Schramko - Internet Marketing Expert

James Schramko discusses the trusty tools and applications that will enable one to create videos with superb visual quality and engaging content using nothing more than the handy Apple iPad Mini — no heavy, bulky camera and sound equipment necessary.

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Travelling light is a must for business owners and marketers who frequently fly to different parts of the globe, but that's certainly no reason to compromise the quality of the work one produces while in transit. A recent Internet marketing news update from seasoned entrepreneur James Schramko discusses the trusty tools and applications that will enable one to create videos with superb visual quality and engaging content using nothing more than the handy Apple iPad Mini — no heavy, bulky camera and sound equipment necessary.

The latest update video reveals the SuperFastBusiness CEO recording himself by a hotel pool in Manila, Philippines. "I’m recording this video on an iPad Mini, which is just suspended on the top of my laptop right next to my notes," Schramko describes. The Apple iPad Mini is being used to capture the video while the audio is being recorded separately, using his trusty Zoom H4 microphone.

"The H4 allows you to get much better sound quality. It’s also the same one that I use with my Canon 60D when I’m at home," he explains.

For marketers who undergo a similar process of recording audios and videos separately, the CEO recommends using the screencasting, screen recording and video editing software ScreenFlow to bring them together. "It’s easy to line up the timecodes. I found that if you maximize the timeline, it’s pretty easy to get it exactly right, and then you go into editing."

For users of the iPad Mini, Schramko shares another helpful video creation tip: the use of a great app called TiltShift Video — a fast, easy-to-use universal app for iOS that provides users with the right tools for turning images and videos into miniatures with the exciting Tilt-Shift effect.

"It allows me to actually make some adjustments to the video before I import it into ScreenFlow," Schramko explains. "I can actually make a vignette which is a little bit dark around the edges. I can make a TiltShift focus which gets you sort of that blurred background, like the 50mm lens does. And I can adjust the contrast and brightness so you should see me being able to actually modify some of these things with this video."

As an additional video-making tip for introducing variety and exciting effects to business and marketing videos, Schramko advises other iPad or iPhone users to check out the Miniatures app. Miniatures Pro allows users to create time-lapse photography effects that will surely lend a cool edge to website videos.

For more audio-visual content creation tips and tricks and valuable Internet marketing strategies that can take business development up another notch, grab tickets to Schramko’s upcoming FastWebFormula 4 live event or sign up as a student in the next business growth mastermind SilverCircle batch.