Alphabet Soup Blog

PowerStation is my one font that specifically evolved from a prior design assignment. I had been tasked with designing signage for Hershey’s Times Square flagship store. The signage needed to be designed in the spirit of a retro future-machine, à la Jules Verne or other Victorian “Steam Punk” aesthetic. So I came up with the following sketches in which I combined various lettering and type styles:

In the tighter version I designed the word “Hershey” to have a feeling of faceted letters, similar to what you might see on an old theater marquee:

Ever since I first became aware of them I’ve been faxcinated by the tactile qualities of these extruded plastic letterforms, and how they reminded me of candy. I’ve always thought there was something “delicious” about them.

So it seemed entirely appropriate to me that the word Hershey should be rendered that way, giving it a chunky, almost chocolatebar-like flavor. Note that in the final signage we needed to change the lettering of the word “Chocolateworks” to read “Chocolate Machine”.

I loved how my art turned out, especially the word “Hershey”. After this job was over it occured to me that I wasn’t aware of any fonts that successfully captured that particular faceted look. So I thought I’d try and see if I could make that work as a typeface:

I started sketching out various letters to see if it could be viable. As the font developed and it's strong industrial and moderne qualities became more apparent, I decided to name it "PowerStation".

As I developed PowerStation, it evolved from the one version I had adapted from the Hershey’s assignment into four different versions. These I decided to call Block, Wedge, Solid, and Outline. Then I thought I'd expand those into another four “Wide” versions. Now I had a family of eight different fonts.

But I guess I wasn’t able to leave well enough alone. Why not provide the added ability to set PowerStation in two colors? So I took the basic four faceted versions of PowerStation (Block, Block Wide, Wedge, and Wedge Wide) and broke each of them down into two separate fonts which, if set on separate layers, could provide 2 color typesetting. The solid “base” of the letters would be formed by setting the “Low” version of the font, and the facted part of the letter would be formed by setting the “High” version of the font on a layer directly above the “Low” version.

In other words a two color version of PowerStation Wedge could be achieved by setting PowerStation Wedge High over the same copy which would be set in PowerStation Wedge Low, and applying different colors to each layer.

Setting words like this in two colors can provide richness and variation when used imaginatively.

Some time after the release of PowerStation I discovered the next step in its evolution—that you didn’t have to be limited to two color typesetting with this font. I found that by combining the various PowerStation fonts in different ways one could set this font in three colors as well. The instructions for doing that may be a little long for this article, so if you’d like to see what’s involved with that, you can download the free PowerStation User Manual.

I originally created the serigraph above to celebrate the release of PowerStation. The signed and numbered edition is limited to 100 copies, and there are still some left. Click HERE to find out more about this offer.

(In case you're wondering) I haven't really been able to post anything of note lately because I've just been far too busy with work. Since I decided long ago to do everything myself, if I can't get to it, it just doesn't get done. With that in mind I thought I'd just take this free moment to make a quick note of what I've been up to.
First and foremost I've been working with a new and exciting client in the film industry. I'm not at liberty to discuss what I've been doing yet, but suffice it to say that what I've been working on will soon be highly visible to anyone living in the civilized world . . . and I think it's some of the best work I've ever done. Stay tuned, because, when I am able, I will be posting "case studies" of the stages these lettering treatments went through–from rough ideas to finished art.

Second...in case you haven't noticed I'm not the most prodigious of font-makers, averaging maybe one new design a year at best. I've had a new script design in the works for quite some time now, and it's getting close to completion – hopefully within a month or two. Like most of my font work, it's a completely new design—not a rehash of something from the past that's been unearthed. But at the same time many will think that it looks "familiar" without quite being able to place it! So, in the coming weeks, time willing, I'll be posting some snippets of this new design before it's official release.

Speaking of fonts, I just learned that Steinweiss Script was voted by Graphic-Design.com as the "official font" of their 17th Annual Fall Fonts Festival. About the choice, Fred Showker wrote that this font was "a masterful creation because of the multitude of special settings, alternative characters, ligatures and frequently used pairs and triads of letters that go together differently than straight typesetting" and that "the real value of Michael Doret's fonts is the incredible amount of work he builds into each font. He actually tries hundreds of different settings, looking for problem areas and opportunities for alternates. You'll only find a handful of fonts out on the market that are this flexible and complete ... a half dozen of those are Michaels!" Wow! Thanks Fred!

If you're like me, and love type—especially vintage scripts—you must get this book. The culmination of over 30 years of digging through swap meets, flea markets and antiquarian bookstores, it is a priceless collection of ephemera by two passionate collectors.

The book's 352 pages are filled with well over 300 examples from around the globe, from advertising to street signs, from type specimens to invitations and personal letters, spanning the period from the 19th to the mid-20th century. I could spend days poring over this book. It is as rich a collection of typographic material as I have seen in years—and much of it I have never seen before. I LOVE this book!

The book is readily available from Amazon.com, but (personal note) why not shop locally and check out the book in person at your nearby (non-chain) bookstore? You might pay a few dollars more, and it might not be as "convenient", but in this day and age wouldn't it be worth it to give them your support?

My good friend Mark Simonson recently alerted me to a very interesting use of my most recently released font Grafika. He found it Behance's online portfolio for Spanish designer Vicente García Morillo. It was used to produce a flyer for Phil Asher, a UK DJ/Producer performing in Madrid under the guise of "Phlash".

What piqued my interest about this particular usage was the fact that Mr. Morillo used Grafika in ALL CAPS—something I had never anticipated. I usually recommend that this font be set in upper and lowercase. But I have to admit that seeing this flyer has changed my mind.

Just up on Veer, this all-inclusive collection of my fonts is on sale at 30% off the total of what they would cost if purchased individually. Veer's special promotion will be ongoing until the middle of May.