Media Politics

A Citizen's Guide

Media Politics by Shanto Iyengar

Book Description

Drawing on recent events and the most current research, including the work of Professor Iyengar, Media Politics is the most up-to-date introductory text available. The text is accompanied by a free DVD featuring video-clips of political ads, news stories, speeches, debates, and more (DVD contents).

Backed by careful analysis of public opinion surveys, the authors show how, despite changing American politics, those issues that receive extended coverage in the national news become more important to viewers, while those that are ignored lose credibility.

Drawing on both laboratory experiments and the real world of America's presidential and congressional races, the authors aim to show in this text that negative advertising drives down voter turnout, and that political consultants intentionally use ads for this purpose.

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