With a centralized buying platform, all your programmatic campaigns are housed under one roof, allowing you to act quickly with confidence.

A universe of ad inventory at your fingertips.

A leading-edge solution such as Adobe Advertising Cloud gives you access to all your paid advertising channels, including search, display, TV, social, and video, through a single dashboard.

Adobe can help.

Adobe Advertising Cloud is the industry’s first end-to-end platform for managing advertising across traditional TV and digital formats. Identify and engage the best audiences with video, display, and search advertising across any screen in any format with this independent cross-channel platform.

Delivering better ad experiences everywhere.

Successful brands engage at higher rates when ads are more personalized and relevant.

“Adobe Media Optimizer helped to free up our team because it took away a lot of our manual bidding process.”

— Ottokar Rosenberger,
CMO, Hostelworld Group

“More and more consumers are shifting from television to digital video, and our marketing dollars have to match that. What TubeMogul (now Adobe) does is allow us to literally buy media for measured impact.”

— Ron Amram,
Senior Marketing Director, Heineken USA

Demand-side platform FAQ.

How does a demand-side platform work?

In simple terms, a DSP automates media buying using layered data to determine optimal bid prices then executes bids across a variety of inventory sources, which then push ads out to publishers when bids are accepted.

We want to improve performance across screens. How does a solutions such as Adobe Advertising Cloud help?

The cross-screen planning software from Adobe Media Optimizer lets you plan and buy advertising across screens and formats while accurately measuring reach, frequency, and impact in a transparent and effective way.

Should I use a global data management platform?

Accessing available inventory in different regions requires servers located near markets where you’ll be bidding. If you’re looking to reach a widely distributed audience, then a global data management platform would work. However, smaller, regional hubs can be effective if you’re targeting distinct populations.

Can we get a complete view of ad inventory across TV, video, social, and other channels?

Yes! Adobe has the only leading advertising solution that can access full inventory on all paid advertising channels.

How does a DSP support scaling my ad campaigns?

A DSP in partnership with a data management platform, analytics tools, and content management system allows you to extend reach globally without having to manage disconnected campaigns, helping to keep spend down while adding value to your advertising.

We want to get better at anticipating the next step. Can Adobe Advertising Cloud help?