Advertise on Catholic Online

As an advertiser you want to place your marketing message in front of an audience that will respond to you message and deliver the best ROI for your advertising dollar.

Catholic Online offers high-impact advertising solutions at affordable prices. We are able to design an online campaign that will meet your marketing objectives. Display advertising, article content marketing, video advertising, email list marketing, social marketing – we put all of these elements together to work for you.

Catholic Online website highlights

Catholic Online offers you a devout, conservative community of consumers. The Catholic Online community is loyal and returns to the site consistently which provides excellent sales and branding opportunity.

Over 150K Daily / 4M Monthly Unique Users

Over 20M Monthly Page Views

Our readers spend an average of 11 minutes per visit

Catholic Online ranks number '1' on all major search engines for many Catholic topics

Catholic Online has a Facebook reach of 2.5 million followers.

Catholic Online delivers international, national and local news, finance, health, family, arts & entertainment features, and Catholic Church news to that audience of Catholics every single day.

Sponsor Channel

Catholic Online offers sponsorship based advertising that meets the needs of advertisers requiring a sustained advertising presence. The time based sponsorship is cost effective for sustained recruitment efforts. All sponsorship ads in a given channel are present on all pages in that channel and receive tremendous share of voice in the channel. All sponsorship advertising is based on a minimum three month commitment.

Advertising Benefits

Control - By being able to choose your own Subject line you can create your own attention Grabber.

Presentation - An HTML page gives you quality, imagery, and display for your product or service.

A variety of key contacts at the School (Principals, DRE.s, Administrators, counsellors, key communicators).

Email Stats - Email marketing provides you with statistics on how many recipients opened, read and clicked on your advertising message.

Advertising Insight - from the Research Center:

Unlike most list rental brokers, these are organic and personal e-mails that.s have come from, 20 years in operation of hosting websites, and providing technical solutions for the Catholic Parishes, ensuring the best open/response rates

Email marketing generated an ROI of $43.62 for every dollar spent on it in 2009. The expected figure for 2010 is $42.08

Email marketing outperforms all the other direct marketing channels examined, such as print catalogues

Display Ad Specifications

Ad Type

Image Size

File Size

File Type

Other

Carousel

1200px X 550px

150k

jpg, png

No animation

Leaderboard

728px X 90px

35k

gif, jpg, png, swf

Animation of 15 seconds, no loop

Wide Skyscraper

160px X 600px

40k

gif, jpg, png, swf

Animation of 15 seconds, no loop

Medium Rectangle

300px X 250px

40k

gif, jpg, png, swf

Animation of 15 seconds, no loop

Quality Review - There is a review and approval process of all Ad design to ensure a high level Quality Control for these highly visible advertising elements. Only High Resolution Images are acceptable. No animation allowed. Website optimized for 1024 screen resolution. If advertiser purchases multiple weeks the image must be changed weekly.

Display Ads: Homepage

The Catholic Online website provides improved graphic image display advertising opportunities designed to increase your sales and profits. The Homepage Tab is located at the very heart of the homepage and positions your message at the entrance point of the users experience.

Channel Features

Breaking News and Opinion articles dedicated for the affluent Catholic reader seeking breaking world news, from a Catholic perspective.

Section features several established writers, published authors, columnist, and in addition we also aggregate news from several other marquee Catholic Publications.

The homepage is the entrance point to multiple areas of additional Catholic Resources, such as: Daily Reading, Catholic Saints, Prayers and devotionals, the Shopping mall and Bookstore, etc.

Display Ads: Bible & Daily Readings

The Bible channel which features the New Jerusalem Bible to which Catholic Online has the exclusive digital copyright receives millions of views from devout Catholics. The New Jerusalem Bible (NJB) is a Catholic translation of the Bible published in 1985. The New Jerusalem Bible (NJB) has become the most widely used Roman Catholic Bible outside of the United States. It has the imprimatur of Cardinal George Basil Hume.

Deacon Keith Fournier, our Editor-n-Chief is not only an author and a Deacon, but also a constitutional lawyer who appeared in four cases before the United States Supreme Court on Pro-Life, Religious Freedom and Pro-family issues. He is also a public policy activist for the causes of life, marriage and family issues.

Display Ads: Run of Site

Our Run of site zone run allows you to target all varieties of Catholic readers on the largest and most trafficked Catholic publication on the Internet.

Section Details

Content

Demographic

Environment

Covers all Sections of the Catholic Online Network

Female 52%

Provides you with reach to all readers of the site

Advertising Benefits

Reach all sections and all varieties of Catholic readers at the lowest CPM rates.

Our average Run of site banners click-thru rate (CTR) is over two times the overall average CTR on the Internet.

The Catholic.org website is the highest ranked Catholic destination page on the Internet to date, with a #1 Google ranking for words: Catholic, Catholic Church, Saints, Prayers, etc.

Fast facts: Online Catholic News readers:

Over 70% of shop online, as compared with 49% of general surfers.

158% more likely to be college graduates.

Channel Features

A mixture of sections: News channels, Saints & Angels, Catholic Life, Prayers, Home and Family, and many more dedicated sections for Catholic Readers.

Resources and information to help answers the most popular questions concerning Catholicism.

The website features content from several established writers, published authors, columnist, and in addition we also aggregate news from several other marquee Catholic Publications.

Display Ads: Saints & Angels

The Saints & Angels area is the most visited area on Catholic Online and receives interactive participation from dedicated Catholics that are practicing their faith. There is a great percentage of viewers in this area with a heavy emphasis on youth performing catechetical studies as well as mature practicing Catholics seeking information on Saints.

Section Details

Content

Demographic

Environment

Church subject matter Catholic Saint Profiles

Male 62%

Readers seeking content of official Canonized Catholic Saints

Advertising Benefits

Catholic Online's most popular channel (Over 30M page views in 2010)

#1 Google ranking position for the word "Saint(s)"

Highly targeted ad placement specific to Catholic Saints

This section has recorded regular click-thru-rates 4 to 5 times the national average for Saint related books or products.

Unique demographic(s) or behavioral aspects of this section:

In review of the top 50 Saint profiles, 19% of readers commented they were working on a classroom project.

Skews Male 61%

Channel Features

The largest Catholic Saint Database on the web (Over 5,000 saint profiles).

Each Saint's bio and profile is indexed alphabetically and by their Feast Day.

Travel Channel

The Catholic Online Travel Channel features the 8 most popular Catholic destinations which our Catholic Online visitors have traveled to of their choice. The Travel index page has stimulating and inspiring carousel images for each destination along with photos, news, topics and videos. Once a destination is selected, the visitor will be sendt to the destination page featuring: ever-green articles, photos, areas of interest, general travel safety tips, stories of the destination, travel guide, etc... Upcoming features will include, user generated content including trip experiences/notes, photos and tips.

Advertising Benefits

Entrance: The Travel Channel is accessible and visible from every page on the website. There is a navigation tab to this area on every page of the COL website including the homepage.

Display: Your advertising opportunity includes the ability to post an image of your selection along with content from you that elaborates on your product or services.

Content: Advertisers have the opportunity to contribute stories about pilgrimages entertaining articles about past or future trips that will be featured on COL.

Eight Destinations Featured:

Fatima & Spain

Lourdes & France

Guadalupe & Mexico

Medjugorje & Central Europe

Rome, Vatican & Italy

Holy Land (Jerusalem, Bethlehem, Jordan)

Britain & Ireland

Greece (Footsteps of St. Paul)

College & University Channel

The College/University channel is visited by both youth as well as parents seeking education opportunities with a Catholic emphasis. The College/University Channel features a high performing advertising carousel that affords advertisers excellent click through rates. Also, unique to this channel, are Advertiser "Sponsor Ad" placements that are featured on all pages of the College/University channel.

Advertising Benefits

Helpful Information: The College/University Channel features valuable and useful information about college admissions, financial aid and scholarship as well as a many other topics that are relevant to students and parents alike.

Display: Your advertising opportunity includes the ability to post an image of your selection along with content from you that elaborates on your product or services.

Content: Advertisers have the opportunity to contribute stories about the college experience or information that would be beneficial to students and parents alike.

Vocation

Advertising Benefits

Located directly underneath the 330x250 banner is the Vocation Directory placement, and this option is static and never rotates off of the page but does rotate from the top to bottom position.

The Vocation Channel also provides the prospective religious community or Order the ability to submit their own news articles into this channel as it applies to their related vocations program.

The Vocation Channel is also the only channel that has the ability to present targeted vocation related videos, so any community that has a vocation related video can be on this page highlighting their particular program.

The Vocations Channel features valuable and useful information about college admissions, financial aid and scholarship as well as a many other topics that are relevant to students and parents alike.

Your advertising opportunity includes the ability to post an image of your selection along with content from you that elaborates on your product or services.

No other channel has this video ability.

In conclusion, the Vocation Channel is a greater value across the board than any other website.

Channel Features

The Highlight of the Vocation Channel is first it is a very selective and targeted area dealing with a Vocation or Discernment inquiries.

Out of all the other vocation websites on the internet none can compete with our graphic appeal and our "Two Click Access."

"Two Click Access" defined is that it takes no more than two clicks of a mouse button to enter our Vocation Channel. The First Click is actually entering Catholic Online from either Google or another website, and the second is actually clicking on the Vocations tab. Once there any and all individual Vocation Programs being promoted on our site are instantly displayed on this channel.

Almost all other Vocation related websites are difficult to navigate and require the end user to first fill out a form. That form gets sent out to ten or more different communities all of which then contact the end user. The conclusion of that process ultimately ends up overwhelming and confusing the prospective inquisitor and may unintentionally drive them away.

Our Vocation Channel is "Community or Order" specific and based on a more visual representation that allows each individual community to separate themselves from others.

Advertisers have the opportunity to contribute stories about the college experience or information that would be beneficial to students and parents alike.

The Vocation Carousel is able to give greater visibility through our upgraded 1200x550 graphic and this benefit doubles for it is located at the very top of the page and rotates.

Right underneath the carousel is the 728x90 banner ad that allowed greater exposure in this channel but it has been discontinued.

Christmas & Advent

Advertising Benefits

Entire area has a theme for Christmas

Every page has your promotional ad adjacent to it

COL site has millions of promotional links and ads inviting people to this section

Easter & Lent

The Easter / Lent Channel serves to provide information and articles about the Lenten season. This highly trafficked channel is a seasonal favorite and is visited by millions of viewers who are engaged in the Catholic faith and are seeking to reinforce their faith with the information in the Catholic Online Easter / Lent channel which features information that is completely within the magesterium of the Catholic church. Unique to this channel are advertiser image ad placements that are featured on all pages of the College/University channel.

Advertising Benefits

Helpful Information: The Easter / Lent channel provides information on all aspects of this holy season.

Display: Advertisers have the opportunity to be among a group of exclusive sponsors that choose to display their solidarity with the faith as well as afford themselves to the traffic generated by this extremely popular channel.

Content: The Easter / Lent channel features content that is relative to all aspects of the Lenten season and which is very actively sought by adults and youth. The channel features current articles as well as reference information on the significance of the various aspects of the season.

Pope John Paul II

The Pope John Paul II Channel honors and highlights the history and life accomplishments of Pope John Paul II. The Channel is dedicated EXCLUSIVELY to his works, life and the journey to Sainthood. Channel features a graphical timeline of John Paul II's life that highlights the significant events in his life from his early youth, his formative years to his papacy and beyond.

Advertising Benefits

Promote your book, product, or service in a section exclusively dedicated to the life and times of Pope John Paul.

Two Affordable options let you promote using the Top Carousel Image (1100x550), or the static sponsor ad on the right hand side (300x250).

Reach engaged readers specifically interested in this Great Man of our Catholic Faith and History.

Click through rates in this section for Pope John Paul Related books and products are registering up to 5 times the click thru rates in other areas on the site.

Channel Features

Special content written exclusively for the John Paul II Channel by Catholic Online's Editor-in-Chief, Deacon Keith Fournier, focusing on John Paul II's accomplishments throughout his life and onto the Road to Canonization.

Early Years: Information starts from birth, family life, school years, college and seminary.

Priesthood: Content covers from when John Paul II became a Priest, professor and writer, to Bishop, to Cardinal and significant Church Leader.

Pope: John Paul as Pope, an apostle of Life, promoter of Peace, champion of Freedom, healer of Divisions and a man of Living Faith.