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Are investors, dot.coms still interested in catalogs?
Despite widespread and growing interest in catalogers from pure-play Web marketers and private equity investors, only eight catalog industry transactions occurred in the first quarter of this year. This compares to a …

After launching four years ago with lofty plans to become the Amazon.com of gardening, $5.3 million Garden.com has rather quietly launched a print catalog.
The Austin, TX-based company first mailed a 50-page print book to 500,000 customers and prospects in …

Will lagging Web stocks affect catalog financing?
Once the darling of the investment community, pure-play e-commerce companies just aren’t as hot as they used to be. Some Web start-ups are reportedly quickly running out of capital, such as online music …

This month’s question
Given the rise in mergers and acquisitions, are you thinking about merging or selling your business?
Naturally, selling any business is a major decision, but for small catalogers, it means turning over a company that represents their …

Although the exact numbers are somewhat unclear, one thing is clear: The number of catalogers that belong to the Direct Marketing Association catalog membership count has actually declined somewhat over the past three years.
In 1997, the DMA reported that out …

Welcome to cyberspace, the American dream, the frontier of the new millennium, and an unprecedented opportunity for direct marketers to use their skills and assets to provide customers with a superior shopping experience.
Creative catalogers can dominate e-commerce – if …

After more than 49 years in the catalog business, Rye, NY-based Lillian Vernon Corp. is making its first-ever acquisition. On Feb. 21, the gifts and home goods cataloger signed a letter of intent to acquire the assets of home decor cataloger Rue …

Private equity firms buying into b-to-b catalogs account for top deals
Everyone likes a bargain – including private equity investment firms. And that explains several of the biggest fourth-quarter catalog mergers and acquisitions. “The three largest transactions of the quarter …

Cataloger invests in Hispanic mailer Empire Direct to expand in market
When general merchandiser Fingerhut Cos. began targeting the largely ignored Hispanic market in 1991, it was a tiny, but growing, part of the Minnetonka, MN-based cataloger’s business. But nine years …

Dot-coms expected to seek deals with catalogers
On the defensive from the dot-com upstarts, the majority of print catalogers have built Websites to complement their existing business. But in the wake of well-publicized snafus such as Toysrus.com’s inability to …