Allrecipes Partners With Pacific Magazine to Drive Brand Expansion In Australia and New Zealand

Since our launch nearly two-decades ago, our focus on everyday cooking, community and social media have set us apart from other food-centric platforms. In addition to successfully meeting the needs and aspirations of home cooks, we’ve also distinguished ourselves with advertisers in our ability to connect their brands with cooks through seamless brand integration via native advertising solutions.

Today we are excited to announce our new partnership with Pacific Magazines, the dominant force in Australian magazine publishing, which provides us the opportunity to expand our reach to a new generation of home cooks in Australia and New Zealand with our Allrecipes.com.au site. As more and more food enthusiasts continue to cook, bake and elevate their ideas digitally, we’re able to create highly targeted advertising products that enable cross-device engagement as we venture into these new markets.

Pacific Magazines, one of Australia’s leading media companies, will use its local media resources to promote and expand the Allrecipes brand. In addition, Pacific Magazines will also take the lead on consumer-facing activities including advertising sales and marketing. From our headquarters in Seattle, Washington, we’ll manage site innovation including platform and product development, content management, site hosting and search engine optimization.

“We’re delighted to be working with such a high quality partner to grow the Allrecipes brand in the Australia and New Zealand markets,” said Allrecipes President, Stan Pavlovsky. “Together, we will lead the creation of innovative digital experiences that uniquely address the interests and needs of Australian and New Zealand home cooks while offering powerful solutions that connect the world’s leading FMCG brands with these highly valued consumers as they shop, cook and share daily meal experiences.”

We first launched Allrecipes.com.au in October 2008 and have since become the top online food destination among a talented community of Australia and New Zealand home cooks.