Go Daddyhttp://www.businessinsider.com/category/go-daddy
en-usFri, 18 Aug 2017 02:11:02 -0400Fri, 18 Aug 2017 02:11:02 -0400The latest news on Go Daddy from Business Insiderhttp://static3.businessinsider.com/assets/images/bilogo-250x36-wide-rev.pngBusiness Insiderhttp://www.businessinsider.com
http://www.businessinsider.com/8-stars-who-got-their-big-breaks-in-super-bowl-ads-2013-28 Stars Who Got Their Big Breaks In Super Bowl Adshttp://www.businessinsider.com/8-stars-who-got-their-big-breaks-in-super-bowl-ads-2013-2
Tue, 05 Feb 2013 15:57:00 -0500Laura Stampler
<p class="p1"><img style="float:right;" src="http://static5.businessinsider.com/image/511172d4eab8eacf7500001b-401-300/ali-landry-doritos-2.png" border="0" alt="ali landry doritos" width="401" height="300" /></p><p><span>Playing to an audience of 108 million-plus viewers, a Super Bowl commercial serves as an unknown actor's ideal launching pad.</span></p>
<p class="p1"><span><span>Actress, model, and former Miss USA Ali Landry can thank Doritos for helping her become a household name. Her first commercial was for the chip's 1998 Super Bowl ad, in which Landry did a series of complex acrobatic moves before eating a Doritos.</span></span></p>
<p>This year, there's no doubt that career-extra Jesse Heiman is on the brink of the big time after his starring role as tech nerd/Bar Refaeli make-out partner in Go Daddy's 2013 Super Bowl ad.</p>
<p>Heiman has been an extra &mdash; typically given names like "3rd UFO Enthusiast" or "Winking Comic Book Nerd" &mdash; in more than 200 television shows and movies, including "American Pie 2," "Spiderman," and "Entourage." But he has yet to get his big break.</p>
<p class="p1"><span>"I hope t</span><span>his [ad] leads to the next step, whatever that may be," Heiman told Business Insider. "Hopefully a pilot, new TV show, or movie &mdash; any offers that come in are good offers."</span></p>
<p class="p1"><span style="font-size: 15px; line-height: 1.5em;">It took a lot to nab the commercial &mdash; <a href="http://www.businessinsider.com/bar-refaeli-makes-out-in-go-daddys-super-bowl-ad-2013-2">which Refaeli and Heiman had to shoot 65 times</a> &mdash; that aired in front of 108 million people.</span></p>
<p class="p1"><span style="font-size: 15px; line-height: 1.5em;">"They had me audition with a bunch of people, and in the first audition they had us kissing a blow up doll," <a href="http://www.businessinsider.com/meet-jesse-heiman-he-makes-out-with-bar-refaeli-in-go-daddys-super-bowl-ad-2013-2">Heiman told BI</a>. "And the doll had a name: Lindsay Lohan." (Luckily it was sanitized in between each auditioner.)</span></p>
<p class="p1"><span style="font-size: 15px; line-height: 1.5em;">But hopefully those days of hard auditions are over.</span></p>
<p class="p1"><span style="font-size: 15px; line-height: 1.5em;">Heiman's agent's phone is "ringing off the hook," <a href="http://www.huffingtonpost.com/2013/02/02/jesse-heiman-who-makes-ou_n_2601608.html">he told HuffPost.</a></span></p>
<p class="p1"><span style="font-size: 15px; line-height: 1.5em;">If Heiman makes it big, he'll be among other celebrities who launched their careers after appearing in Super Bowl ads.<br /></span></p><h3>Ali Landry did a series of complex gymnastic moves in a 1998 Doritos Super Bowl ad.</h3>
<img src="http://static2.businessinsider.com/image/511152df6bb3f7c62b000014-400-300/ali-landry-did-a-series-of-complex-gymnastic-moves-in-a-1998-doritos-super-bowl-ad.jpg" alt="" />
<p><p>Model and actress Ali Landry owes her career to her very first ad, which just happened to be Doritos' 1998 Super Bowl commercial.</p>
<p>"Doritos changed my life," <a href="http://omg.yahoo.com/news/-doritos-girl--ali-landry--i-bought-my-first-house-with-doritos-002028711.html">Landry told Yahoo.</a> "I bought my first house with Doritos."</p>
<p>More than a decade later, <a href="http://sports.yahoo.com/nfl/blog/shutdown_corner/post/doritos-girl-ali-landry-shares-scars-from-super-bowl-commercial?urn=nfl,wp17595">the former Miss USA is still known as the "Doritos Girl."</a> After you watch the crazy gymnastic moves Landry did to get that Doritos ad, you'll see why:</p>
<p><iframe width="590" height="443" frameborder="0" src="http://www.youtube.com/embed/haMghffhJes"></iframe></p></p>
<br/><br/><h3>Sean Hayes also starred in the same Doritos' 1998 Super Bowl spot.</h3>
<img src="http://static2.businessinsider.com/image/51115484ecad045a40000000-400-300/sean-hayes-also-starred-in-the-same-doritos-1998-super-bowl-spot.jpg" alt="" />
<p><p>Before he was on "Will &amp; Grace," Sean Hayes stared at Ali Landry in awe during that same Doritos' ad that launched her career.</p></p>
<br/><br/><h3>Betty White played a pickup football in Snicker's 2010 Super Bowl ad.</h3>
<img src="http://static2.businessinsider.com/image/4f15a6bbeab8ea012e000011-400-300/betty-white-played-a-pickup-football-in-snickers-2010-super-bowl-ad.jpg" alt="" />
<p><p>Although Betty White seems to be just about everywhere these days &mdash; from "SNL" appearances to movies to her own reality shows &mdash; the former "Golden Girl" saw a lag in her career when we entered the new Millennium.</p>
<p>What caused her career to get back on track? A 2010 Snickers Super Bowl commercial in which White played a crucial role in a pickup football game.</p>
<p>"That's what really started the little surge," <a href="http://screen.yahoo.com/blogs/screen-blog/memorable-celebrity-appearances-super-bowl-ads-184424198.html">White told Ad Age.</a></p>
<p>Watch the ad below:</p>
<p><iframe width="590" height="443" frameborder="0" src="http://www.youtube.com/embed/18ya0-OZ58s"></iframe></p></p>
<br/><br/><a href="http://www.businessinsider.com/8-stars-who-got-their-big-breaks-in-super-bowl-ads-2013-2#farrah-fawcett-admires-joe-namaths-close-shave-in-noxzemas-1973-super-bowl-ad-4">See the rest of the story at Business Insider</a> http://www.businessinsider.com/go-daddys-cringe-worthy-make-out-super-bowl-ad-won-the-company-its-best-sales-day-ever-2013-2Cringeworthy Make-Out Ad Leads To Go Daddy's Best Sales Day Everhttp://www.businessinsider.com/go-daddys-cringe-worthy-make-out-super-bowl-ad-won-the-company-its-best-sales-day-ever-2013-2
Tue, 05 Feb 2013 11:53:00 -0500Laura Stampler
<p><img style="float:right;" src="http://static2.businessinsider.com/image/5111380469beddae1a000006-400-/bar-refaeli-go-daddy-super-bowl-ad-2013-5.png" border="0" alt="bar refaeli go daddy super bowl ad 2013" width="400" /></p><p>Go Daddy's "Perfect Match" Super Bowl spot, in which viewers <a href="http://www.businessinsider.com/meet-jesse-heiman-he-makes-out-with-bar-refaeli-in-go-daddys-super-bowl-ad-2013-2">watched Bar Refaeli make out with a tech nerd</a> at an uncomfortably close angle, <a href="http://admeter.usatoday.com/articles/view/the-results">might have come in last place in USA Today's Ad Meter</a>, but the commercial managed to win the company its single best sales day ever.</p>
<p><a href="http://mashable.com/2013/02/05/go-daddy-biggest-sales-day-super-bowl/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+Mashable+%28Mashable%29">Go Daddy told Mashable that the Monday after the Super Bowl,</a> hosting sales were up 45 percent, new mobile customers increased by 35 percent, and the Dot-com domain sales were up 40 percent.</p>
<p>But the famously scandalous advertiser is used to record numbers following its often-controversial commercials.&nbsp;</p>
<p>In 2011,&nbsp;<a href="http://blog.nielsen.com/nielsenwire/online_mobile/godaddy-com-sees-large-traffic-increase-following-super-bowl/">Go Daddy experienced its largest traffic increase following the Super Bowl ever.</a><span>&nbsp;Nielsen measured that&nbsp;</span><a href="http://godaddy.com/" target="_blank" title="" class="skimwords-link" data-skimwords-id="1176420" data-skimwords-word="godaddy.com" data-group-id="0" data-skim-creative="10002" data-skim-product="0">GoDaddy.com</a><span></span><span></span><span>&nbsp;experienced a&nbsp;41 percent increase in unique U.S. visitors the week after the Super Bowl when compared to the week before the game.</span></p>
<p><span>Watch the ad below:</span></p>
<p><iframe width="560" height="315" frameborder="0" src="http://www.youtube.com/embed/o-3j4-4N3Ng"></iframe></p><p><a href="http://www.businessinsider.com/go-daddys-cringe-worthy-make-out-super-bowl-ad-won-the-company-its-best-sales-day-ever-2013-2#comments">Join the conversation about this story &#187;</a></p> http://www.businessinsider.com/will-ferrell-was-also-a-make-out-fiend-in-old-milwaukees-super-bowl-ad-2013-2Will Ferrell Was Also A Make-Out Fiend In Old Milwaukee's Super Bowl Adhttp://www.businessinsider.com/will-ferrell-was-also-a-make-out-fiend-in-old-milwaukees-super-bowl-ad-2013-2
Mon, 04 Feb 2013 09:29:00 -0500Laura Stampler
<p>Bar Refaeli and <a href="http://www.businessinsider.com/meet-jesse-heiman-he-makes-out-with-bar-refaeli-in-go-daddys-super-bowl-ad-2013-2">career-nerd Jesse Heiman</a> weren't the only ones to lock lips (at uncomfortably close angles) on Super Bowl Sunday.</p>
<p>For Will Ferrell's annual, small-release Super Bowl spot for Old Milwaukee, he had a minute-long make out sesh with a middle-aged Asian woman on a public bus. No talking, just kissing.</p>
<p>Go Daddy actually had a second version of its ad that <a href="http://www.businessinsider.com/go-daddys-banned-2013-super-bowl-ad-with-bar-refaeli-2013-2">CBS banned due to too much tongue action</a>. Only time will tell if there's an Internet-bound dirtier version of the Old Milwaukee spot in our future.</p>
<p>According to Adweek, the Old Milwaukee ad only ran in Sherman, Texas; Ardmore, Okla.; and Gendive, Mont.</p>
<p>But get ready for a viral success.&nbsp;</p>
<p><iframe width="590" height="332" frameborder="0" src="http://www.youtube.com/embed/Ok6dXmFaYq8"></iframe></p><p><strong>SEE ALSO:&nbsp;<a href="http://www.businessinsider.com/go-daddys-banned-2013-super-bowl-ad-with-bar-refaeli-2013-2" >Here's the version of Bar Refaeli making out that was too hot for the Super Bowl></a></strong></p>
<p><a href="http://www.businessinsider.com/will-ferrell-was-also-a-make-out-fiend-in-old-milwaukees-super-bowl-ad-2013-2#comments">Join the conversation about this story &#187;</a></p> http://www.businessinsider.com/go-daddys-banned-2013-super-bowl-ad-with-bar-refaeli-2013-2Watch The Version Of Bar Refaeli Making Out That Was Too Hot For The Super Bowlhttp://www.businessinsider.com/go-daddys-banned-2013-super-bowl-ad-with-bar-refaeli-2013-2
Sun, 03 Feb 2013 19:16:00 -0500Laura Stampler
<p><img style="float:right;" src="http://static5.businessinsider.com/image/510efd6eeab8ea2b5e000011-400-/bar-refaeli-go-daddy-super-bowl-ad-2013-3.png" border="0" alt="bar refaeli go daddy super bowl ad 2013" width="400" /></p><p>People across the country might be squirming over Go Daddy's Super Bowl ad &mdash; in which <a href="http://www.businessinsider.com/meet-jesse-heiman-he-makes-out-with-bar-refaeli-in-go-daddys-super-bowl-ad-2013-2">Bar Refaeli makes out with career nerd Jesse Heiman</a>&nbsp;in a very close-up shot &mdash; but it could have been a lot worse.</p>
<p>CBS rejected other versions of the ad because, as Heiman told BI, "<span>It's just, you know, a lot of tongue action."</span></p>
<p>How much tongue action? Never one to shirk away from free publicity, <a href="http://www.godaddy.com/">Go Daddy posted the banned ad on its site.</a>&nbsp;(Spoiler alert: lots of tongue!)</p>
<p><a href="http://lifeinc.today.com/_news/2013/02/01/16804921-refaeli-nerdy-godaddy-super-bowl-ad-co-star-a-very-good-kisser">Supermodel Refaeli told the Today Show that she was disappointed</a> that CBS made Go Daddy and ad agency Deutsch NY go with the PG version.&nbsp;<span>"I'd rather we go all the way," she said.</span></p>
<p>Here's the version that CBS rejected:<iframe width="560" height="315" frameborder="0" src="http://www.youtube.com/embed/lNeRAhA55Zw"></iframe></p>
<p>Here's what you saw:</p>
<p><iframe width="590" height="332" frameborder="0" src="http://www.youtube.com/embed/o-3j4-4N3Ng"></iframe></p><p><strong>SEE ALSO:&nbsp;<a href="http://www.businessinsider.com/meet-jesse-heiman-he-makes-out-with-bar-refaeli-in-go-daddys-super-bowl-ad-2013-2" >Click here to read about how Jesse Heiman had to make out with a blowup doll before he got a shot at Bar Refaeli></a></strong></p>
<p><a href="http://www.businessinsider.com/go-daddys-banned-2013-super-bowl-ad-with-bar-refaeli-2013-2#comments">Join the conversation about this story &#187;</a></p> http://www.businessinsider.com/meet-jesse-heiman-he-makes-out-with-bar-refaeli-in-go-daddys-super-bowl-ad-2013-2Jesse Heiman Shares How He Got To Make Out With Bar Refaeli In Front Of 111 Million People Super Bowl Sundayhttp://www.businessinsider.com/meet-jesse-heiman-he-makes-out-with-bar-refaeli-in-go-daddys-super-bowl-ad-2013-2
Fri, 01 Feb 2013 14:56:00 -0500Laura Stampler
<p><img style="float:right;" src="http://static6.businessinsider.com/image/510c0ecfecad045645000001-400-/bar-refaeli-go-daddy-super-bowl-ad-2013-2.png" border="0" alt="bar refaeli go daddy super bowl ad 2013" width="400" /></p><p>Jesse Heiman has <a href="http://newsfeed.time.com/2011/03/22/5-questions-with-jesse-heiman-the-hardest-working-extra-in-showbiz/">taken on extra roles</a> including "Geek," "3rd UFO Enthusiast," and "Winking Comic Book Nerd" in more than 200 films and TV shows, but on <a href="http://www.businessinsider.com/bar-refaeli-makes-out-in-go-daddys-super-bowl-ad-2013-2">Super Bowl Sunday, he'll be making out with supermodel Bar Refaeli</a> in front of 111 million viewers in Go Daddy's big game commercial.</p>
<h3><strong><a href="http://www.businessinsider.com/meet-jesse-heiman-he-makes-out-with-bar-refaeli-in-go-daddys-super-bowl-ad-2013-2#here-he-is-in-spiderman-1">Click here for photos of Heiman's biggest extra roles&gt;</a></strong></h3>
<p>"In the original breakdown [for casting], they said you have to be ok with kissing Bar Refaeli, a super model, in the Super Bowl," Heiman, 34, told Business Insider. "And I was like, is this a question? If someone's opposed to that, then he should get out of the business."</p>
<p>But Heiman first had to impress a stand-in for the Sports Illustrated swimsuit model in the first audition in December.</p>
<p>"They had me audition with a bunch of people, and in the first audition they had us kissing a blow up doll," Heiman continued. "And the doll had a name: Lindsay Lohan. Yeah, it was a good time."</p>
<p>But the career nerd worked his one-sided saliva-swapping magic on casting agents, because he landed a callback the next week with a real-live woman who regularly stands in for Refaeli.</p>
<p><img style="float:right;" src="http://static6.businessinsider.com/image/510c13f8eab8eaa802000010-465/jesse-heiman-american-pie.png" border="0" alt="Jesse Heiman american pie" width="400" />"I was the first one they wanted in the morning," he said. "They had me put on a bunch of lip balm, mouthwash, and chew gum to make it as sweet and tasty as possible."</p>
<p>The first make out was straight to business and "genuine," but Heiman told BI that he started getting creative on the second try.</p>
<p>"I asked if she could put her hands in my hair, and she said okay and seemed to really like that ... she said it was sweet," he said.</p>
<p>After Heiman landed the job, the stand-in was on the set of the actual Go Daddy shoot as well and told him that he was her favorite and most memorable kiss of the whole audition process.</p>
<p>"That was pretty flattering right there," Heiman said, pointing out, "and the girl's married."</p>
<p>But then, after he made sure his lips were properly chapsticked and that he hadn't applied excessive amounts of cologne, Heiman was ready to get down to business. He and Refaeli met on the first day of the shoot, hugged, and sat down to have a chat.</p>
<p>"It's sort of a different type of shoot than her walking on a beach or me doing an office scene or being a nerd on the show, but it was still a set," Heiman said. "It's important as an actor to stay professional for these kind of things."</p>
<p>Even if that means making out with a super model. 65 times. (To get the perfect shot of course.)</p>
<p>"For me, each kiss was like a million bucks," Heiman, always a charmer, said.</p>
<p>While the actual commercial, which is meant to show Go Daddy's new "sexy meets smart" platform, shows a prolonged close-up kiss, that's apparently the PG-version of what happened on set.</p>
<p><img style="float:right;" src="http://static6.businessinsider.com/image/510c1c4069bedd0475000005-547/jesse-heiman-the-oce.png" border="0" alt="jesse heiman the oce" width="400" /><a href="http://www.adweek.com/files/imagecache/node-editorspick/news_article/go-daddy_0.jpg">CBS rejected other versions</a> of the ad for being "too sexy."</p>
<p>"It's just, you know, a lot of tongue action," Heiman said.</p>
<p>While Go Daddy told us that it would post the banned ads on its site during the game Sunday, <a href="http://lifeinc.today.com/_news/2013/02/01/16804921-refaeli-nerdy-godaddy-super-bowl-ad-co-star-a-very-good-kisser">Refaeli (who also complimented Heiman's kissing skills) told the "Today Show"</a> that she'd rather have the raunchier version.</p>
<p>"I'd rather we go all the way," she said.</p>
<p>Heiman is just grateful for the opportunity.</p>
<p>"It's an honor to be in a Super Bowl commercial with an iconic advertiser like Go Daddy&mdash;and with a super model" said Heiman, who it turns out is actually a Go Daddy hosting customer. His personal website, <a href="http://www.jesseheiman.net/">JesseHeiman.net</a>, uses a Go Daddy domain.</p>
<p>And, given that a super model just praised Heiman for his kissing skills, this ad should also do wonders for the single actor's game.</p>
<p>"There's not really a Yelp for kissing. There should be ... maybe Go Daddy can make a website for that," he said.</p>
<p>And, hopefully, the commercial will help bring Heiman's career to the next level. Although a <a href="http://www.youtube.com/watch?v=IdEBu7ODVk8">YouTube video dubbing him the "World's Greatest Extra"</a> went viral with almost three million views in 2011, he's still waiting for a big part in a pilot, TV show, or movie.</p>
<p>But until then, fans might be able to find Heiman at a crowded party or bar in Los Angeles Super Bowl Sunday.</p>
<p>"We want to go somewhere where there are a lot of people who don't know who I am and they end they'll say, 'Hey, I just saw you on TV.'"</p>
<p>Watch the Super Bowl ad, made by Deutsch NY, below:</p>
<p><iframe width="590" height="332" frameborder="0" src="http://www.youtube.com/embed/o-3j4-4N3Ng"></iframe></p><h3>Here he is in "Spiderman."</h3>
<img src="http://static3.businessinsider.com/image/510c00d86bb3f7ff15000007-400-300/here-he-is-in-spiderman.jpg" alt="" />
<br/><br/><h3>Of course Heiman went to band camp in "American Pie 2."</h3>
<img src="http://static2.businessinsider.com/image/510c02f4eab8ea575b000010-400-300/of-course-heiman-went-to-band-camp-in-american-pie-2.jpg" alt="" />
<br/><br/><h3>Heiman hung out with Johnny Drama in "Entourage."</h3>
<img src="http://static3.businessinsider.com/image/510c012deab8eaa158000004-400-300/heiman-hung-out-with-johnny-drama-in-entourage.jpg" alt="" />
<br/><br/><a href="http://www.businessinsider.com/meet-jesse-heiman-he-makes-out-with-bar-refaeli-in-go-daddys-super-bowl-ad-2013-2#he-and-mark-zuckerberg-took-the-same-class-in-the-social-network-4">See the rest of the story at Business Insider</a> http://www.businessinsider.com/heres-go-daddys-first-super-bowl-ad-and-its-actually-pretty-funny-2013-1Here's Go Daddy's First Super Bowl Ad — And It's Actually Pretty Funnyhttp://www.businessinsider.com/heres-go-daddys-first-super-bowl-ad-and-its-actually-pretty-funny-2013-1
Fri, 25 Jan 2013 10:54:00 -0500Laura Stampler
<p>Who cares if the game is 10 days away? <a href="http://adage.com/article/special-report-super-bowl/godaddy-posts-super-bowl-ads-online/239407/">Go Daddy just released its first Super Bowl ad</a> &mdash; that's right, not a teaser, but the full first commercial &mdash; on YouTube, and it's actually pretty funny.</p>
<p>Go Daddy is known for showing skin rather than a sense of humor in its commercials, so you can thank Deutsch NY for the laughs.</p>
<p>The company has one more <a href="http://www.businessinsider.com/supermodel-bar-refaeli-starring-in-godaddys-super-bowl-ad-2013-1">highly anticipated spot, starring Bar Refaeli and Danica Patrick</a>, that will air during the game. While Go Daddy still reserves the right to release it ahead of time, look out for a teaser next week.</p>
<p><iframe width="590" height="332" frameborder="0" src="http://www.youtube.com/embed/aE6ugHoIB_Q"></iframe></p><p><strong>SEE ALSO:&nbsp;<a href="http://www.businessinsider.com/forget-bar-refaeli-and-danica-patrick--go-daddy-says-this-is-its-real-super-bowl-ad-star-photo-2013-1" >Forget Bar Refaeli And Danica Patrick — Go Daddy Says THIS Is Its Real Super Bowl Ad Star</a></strong></p>
<p><a href="http://www.businessinsider.com/heres-go-daddys-first-super-bowl-ad-and-its-actually-pretty-funny-2013-1#comments">Join the conversation about this story &#187;</a></p> http://www.businessinsider.com/forget-bar-refaeli-and-danica-patrick--go-daddy-says-this-is-its-real-super-bowl-ad-star-photo-2013-1Forget Bar Refaeli And Danica Patrick — Go Daddy Says THIS Is Its Real Super Bowl Ad Starhttp://www.businessinsider.com/forget-bar-refaeli-and-danica-patrick--go-daddy-says-this-is-its-real-super-bowl-ad-star-photo-2013-1
Thu, 24 Jan 2013 19:30:00 -0500Laura Stampler
<p>While <a href="http://www.businessinsider.com/supermodel-bar-refaeli-starring-in-godaddys-super-bowl-ad-2013-1">supermodel Bar Refaeli made headlines for joining Danica Patrick as the new Go Daddy girl</a>, the company told <a href="http://www.businessinsider.com/blackboard/business-insider" class="hidden_link">Business Insider</a> that "the third character is the real star" of its <a href="http://www.businessinsider.com/blackboard/super-bowl-6" class="hidden_link">Super Bowl</a> ad.</p>
<p>Go Daddy gave us a picture of the new talent, explaining:</p>
<p style="padding-left: 30px;">"Walter" (played by Jesse Heiman) represents the smart side of Go Daddy's support to our customers. The best part? Jesse was a Go Daddy Web hosting and domain customer long before he got the gig. It just so happens, he's also known as "the world's greatest extra," appearing in movies like "The Social Network" and shows like "The Big Bang Theory."</p>
<p>Walter will support Refaeli and Patrick in "Perfect Match," created by Deutsch NY, which aims to combine sexy with smart.<img src="http://static3.businessinsider.com/image/5101b30b69bedd9218000010-590-/screen%20shot%202013-01-24%20at%205.11.21%20pm.png" border="0" alt="go daddy super bowl ad 2013" width="590" /></p>
<p>Here's his IMDB:<img src="http://static6.businessinsider.com/image/5101b3d769bedd271f000002-670-511/screen%20shot%202013-01-24%20at%205.20.25%20pm.png" border="0" alt="imdb jesse heiman" width="590" /></p><p><strong>SEE ALSO:&nbsp;<a href="http://www.businessinsider.com/vws-highly-anticipated-super-bowl-teaser-ditches-star-wars-and-dogs-for-a-llama-2013-1" >VW's Highly Anticipated Super Bowl Teaser Ditches Star Wars And Dogs For A Llama</a></strong></p>
<p><a href="http://www.businessinsider.com/forget-bar-refaeli-and-danica-patrick--go-daddy-says-this-is-its-real-super-bowl-ad-star-photo-2013-1#comments">Join the conversation about this story &#187;</a></p> http://www.businessinsider.com/photo-bar-refaeli-danica-patrick-go-daddys-super-bowl-ad-2013-1First Photo: What Swimsuit Model Bar Refaeli And Danica Patrick Will Wear In Go Daddy's Super Bowl Adhttp://www.businessinsider.com/photo-bar-refaeli-danica-patrick-go-daddys-super-bowl-ad-2013-1
Tue, 08 Jan 2013 20:00:00 -0500Laura Stampler
<p>Late last week, <a href="http://www.businessinsider.com/supermodel-bar-refaeli-starring-in-godaddys-super-bowl-ad-2013-1">Go Daddy announced that it added supermodel Bar Refaeli to its Super Bowl spot</a> alongside race car driver Danica Patrick.</p>
<p>Although Refaeli is known for her days as a Sports Illustrated Swimsuit model, people expecting to see her in a bikini (<a href="http://www.businessinsider.com/godaddy-defends-sexy-strategy-leaks-super-bowl-ad-of-danica-patrick-and-jillian-michaels-painting-naked-model-2012-1">or nothing at all, like the model in last year's Go Daddy spot</a>) will be sorely disappointed.</p>
<p>Go Daddy sent <a class="hidden_link" href="http://www.businessinsider.com/blackboard/business-insider">Business Insider</a> the first photo from its <a class="hidden_link" href="http://www.businessinsider.com/blackboard/super-bowl-6">Super Bowl</a> shoot, and the Israeli model will be wearing a cocktail dress (just like fellow SI swimwear model/Super Bowl star <a href="http://www.businessinsider.com/kate-upton-photos-for-mercedes-super-bowl-ad-2012-12">Kate Upton in her Mercedes spot</a>). Patrick will be sporting her classic leather racing duds.</p>
<p>The ad is called "The Perfect Match" and was directed by Mike McGuire at Universal Studios in Hollywood last Friday. Go Daddy told BI that it plans to use the Deutsch NY-created commercial "to redefine SEXY. The new SEXY is about our customers' online success. Our thinking is, when smart meets sexy, your business scores."</p>
<p>Here's the photo.<img src="http://static3.businessinsider.com/image/50eca0db6bb3f75175000001-590-498/screen shot 2013-01-08 at 5.34.14 pm.png" border="0" alt="go daddy super bowl bar refaeli danica patrick 2013" width="590" height="498" /></p><p><strong>SEE ALSO:&nbsp;<a href="http://www.businessinsider.com/kaley-cuoco-to-star-in-toyota-super-bowl-ad-2013-1" >Big Bang Theory Actress Kaley Cuoco To Star In Toyota's Super Bowl Spot</a></strong></p>
<p><a href="http://www.businessinsider.com/photo-bar-refaeli-danica-patrick-go-daddys-super-bowl-ad-2013-1#comments">Join the conversation about this story &#187;</a></p> http://www.businessinsider.com/bar-refaeli-in-go-daddy-super-bowl-ad-2013-1The Revolutionary Thinking Behind Go Daddy's Super Bowl Ad With Bar Refaelihttp://www.businessinsider.com/bar-refaeli-in-go-daddy-super-bowl-ad-2013-1
Sat, 05 Jan 2013 20:47:04 -0500Bruce Horovitz
<p><img style="float:right;" src="http://static6.businessinsider.com/image/50e705086bb3f7f05e000000-400-/bar-refaeli-1.jpg" border="0" alt="bar refaeli" width="400" /></p><p>Sexy <a class="hidden_link" href="http://www.businessinsider.com/blackboard/super-bowl-6">Super Bowl</a> ads may emit a tad less sizzle this go-round &mdash; but two will feature knock-out supermodels.</p>
<p>Go Daddy, historically the Super Bowl's raciest advertiser, on Friday will name supermodel Bar Refaeli as its newest Super Bowl-bound Go Daddy girl.</p>
<p>She was ranked No. 1 on Maxim's Hot 100 for 2012. The move comes just weeks after Mercedes-Benz announced that supermodel Kate Upton will star in its game spot.</p>
<p>Both models are former Sports Illustrated swimsuit issue cover girls.</p>
<p>But neither of the hotter-than-hot models will appear in racy attire. In fact, both will appear in formal dresses &mdash; as plans are right now.</p>
<p>Even as Super Bowl marketers are reaching out to the world's most beautiful models, some appear to be evolving away from ultra-racy imagery.</p>
<p>"It's about intrigue and desire," says Noreen Jenny Laffey, president of Celebrity Endorsement Network, which links celebrities with marketers. "It's not what you see; it's what you don't see &mdash; but you know is there."</p>
<p>For Go Daddy, it's also an attempt to soften its image. "The new sexy at Go Daddy is all about the customer," says Barb Rechterman, chief marketing officer.</p>
<p>This will be Refaeli's first Super Bowl spot. The Israeli native, who has dated actor Leonardo DiCaprio on and off, will star with veteran race car driver Danica Patrick in the 30-second ad.</p>
<p>Refaeli, 27, who was the cover model for the 2009 Sports Illustrated swimsuit issue, says she has no hesitation about linking up with an advertiser whose brand image has been built and tarnished by its often-racy Super Bowl commercials.</p>
<p>"I am a model who is well known for her body and feminine image," she says. "I'm not here to make people think I'm the next Einstein."</p>
<p>The ad, to be filmed next week in Los Angeles, also features Patrick, who will star in her record 11th and 12th Super Bowl spots for Go Daddy. Go Daddy won't reveal detailed contents of the spot, called "The Perfect Match." But the two will likely discuss why helping customers is the new meaning of sexy at Go Daddy.</p>
<p>While Refaeli's outfit in the commercial is still undecided, it will be a cocktail dress or something very formal, says Rechterman. "We're not thinking bikinis or anything like that," she says. "You might say we've come up in the world."</p>
<p>Mercedes-Benz is featuring Upton, 20, in its commercial to appeal to a younger customer with its new, lower-price Mercedes-Benz CLA, says Stephen Cannon, CEO of Mercedes-Benz USA.</p>
<p>But in keeping with Mercedes' brand image, Upton, who was the cover model on the 2012 SI swimsuit issue, will be wearing a cocktail dress, says Cannon. "We don't have her on the hood of a car in a bikini."</p>
<p><img class="nc_pixel" src="http://pixel.newscred.com/px.gif?key=YXJ0aWNsZT0xMmRkYWEyNmJjZWM1ZDEwOGJlMjRmM2RmMjFkZmRiMyZvd25lcj0wYWVlYzMzZmVmODMyNmY1MGM2NjFjZDFmMDkyYmE4ZSZub25jZT04MGVjODg2OS1lN2E0LTQ4YjktYTg3Mi0yNzQ2MjZkYTJlZmYmcHVibGlzaGVyPThjMDBmYmVlNjFkNWJjZjBjNjA5MmQ4YjkyZWJiY2Ex" border="0" alt="" width="1" height="1" /></p><p><a href="http://www.businessinsider.com/bar-refaeli-in-go-daddy-super-bowl-ad-2013-1#comments">Join the conversation about this story &#187;</a></p> http://www.businessinsider.com/supermodel-bar-refaeli-starring-in-godaddys-super-bowl-ad-2013-1Supermodel Bar Refaeli Is Now A Go Daddy Girlhttp://www.businessinsider.com/supermodel-bar-refaeli-starring-in-godaddys-super-bowl-ad-2013-1
Fri, 04 Jan 2013 13:36:00 -0500Laura Stampler
<p><img style="float:right;" src="http://static4.businessinsider.com/image/50e71ee5eab8eae323000004-399-298/bar-refaeli-ad-hurley-2.png" border="0" alt="bar refaeli ad hurley" width="399" height="298" /></p><p>Kate Upton isn't the only <a href="http://www.businessinsider.com/kate-upton-photos-for-mercedes-super-bowl-ad-2012-12">Sports Illustrated swimsuit model starring in a Super Bowl spot.</a></p>
<p>Go Daddy, known for its overtly sexual <a href="http://www.businessinsider.com/blackboard/super-bowl-6" class="hidden_link">Super Bowl</a> spots, <a href="http://www.usatoday.com/story/money/business/2013/01/03/go-daddy-bar-refaeli-supermodel-super-bowl-ads/1804415/">picked Israeli supermodel Bar Refaeli</a> to star in its 30-second spot.</p>
<p>"The opportunity to be in a Super Bowl commercial is thrilling ... and to partner with Go Daddy is something I just couldn't resist," <a href="http://www.adweek.com/news/advertising-branding/supermodel-bar-refaeli-star-go-daddy-super-bowl-spot-146278">she said in a statement</a>. "I feel like the 'Perfect Match' commercial is a chance to be in an iconic Super Bowl spot that not only leaves people talking, but shows everyone what Go Daddy is really about."</p>
<p>Refaeli, who was ranked No. 1 on Maxim's Hot 100 for 2012, will star alongside original Go Daddy girl Danica Patrick.</p>
<p>Patrick was actually the source of much media fodder since <a href="http://www.businessinsider.com/go-daddy-on-danica-patricks-ad-status-2012-11">Go Daddy very publicly waffled over</a> whether or not she would continue serving as a spokesperson in the big game.</p>
<p>While Mercedes definitively decided that <a href="http://www.businessinsider.com/mercedes-reveals-what-kate-upton-and-usher-will-do-in-its-super-bowl-ad-2012-12">Kate Upton will be covering up for its spot</a>, it's unclear how much skin Refaeli will be baring in the spot.</p>
<p>After all, Go Daddy made a huge deal about classing up its act and substituting its <a href="http://www.businessinsider.com/woah-godaddy-might-be-ditching-its-sexy-adsheres-todays-ad-brief-2012-6">scandalous platform to more technologically-oriented campaigns this summer.</a> It is also using an agency, Deutsch NY, to make its spots for the first time, rather than doing it in-house.</p>
<p>We'll keep you updated when we get more information.</p><p><strong>SEE ALSO:&nbsp;<a href="http://www.businessinsider.com/mercedes-reveals-what-kate-upton-and-usher-will-do-in-its-super-bowl-ad-2012-12" >Here's what Kate Upton and Usher will be doing in the Super Bowl ad></a></strong></p>
<p><a href="http://www.businessinsider.com/supermodel-bar-refaeli-starring-in-godaddys-super-bowl-ad-2013-1#comments">Join the conversation about this story &#187;</a></p> http://www.businessinsider.com/new-go-daddy-ceo-blake-irving-says-the-commercials-need-to-change-2012-12New Go Daddy CEO Blake Irving Says The Commercials Need To Change (YHOO, MSFT)http://www.businessinsider.com/new-go-daddy-ceo-blake-irving-says-the-commercials-need-to-change-2012-12
Tue, 11 Dec 2012 12:05:00 -0500Nicholas Carlson
<p><img style="float:right;" src="http://static6.businessinsider.com/image/500480cb6bb3f7a369000004-400-300/go daddy.jpg" border="0" alt="go daddy girl" /></p><p>Domain registrar Go Daddy announced today that it has hired former <a href="http://www.businessinsider.com/blackboard/microsoft" class="hidden_link">Microsoft</a> and <a href="http://www.businessinsider.com/blackboard/yahoo" class="hidden_link">Yahoo</a> products executive <a href="http://www.businessinsider.com/blackboard/blake-irving" class="hidden_link">Blake Irving</a> to be its CEO.</p>
<p>We just spent 10 minutes on the phone with Irving to discuss his hire.</p>
<p>Here's a lightly edited version of the Q&amp;A:</p>
<p class="p1"><strong><a href="http://www.businessinsider.com/blackboard/business-insider" class="hidden_link">Business Insider</a>:</strong> Why join Go Daddy?</p>
<p class="p2"><strong>Blake Irving:</strong> "Love the brand, like what the company has done for me and I see a lot of places I see where this company can go."</p>
<p class="p5"><strong>Business Insider</strong>: Your experience has been in consumer products. Go Daddy is for small businesses. Ready for that challenge?</p>
<p class="p4"><strong>Irving</strong>: "Everyone one of Go Daddy's customers has their own end-user consumers. We're going to build the products that allow them to do that."</p>
<p class="p4"><strong>Business Insider: </strong>In the press release announce your hire,&nbsp;<span class="s1">you say: "</span>there still remains much more we can do to enhance the customer experience." Like what?</p>
<p class="p7"><strong>Irving:</strong> In the near term, there are things the team is already working on. In the&nbsp;longer term: Think about how a company actually runs their&nbsp;business&nbsp;today. Think&nbsp;about&nbsp;thow they communicate using mobile and social technology. Go Daddy can build a platform for small businesses to do as many things as they possibly can. &nbsp;Longer term: Think of all the GD customers. That's 11 million small businesses. What if that was a network of sites that all knew about&nbsp;each&nbsp;other, and every customer that joined those 11mm sites. Maybe Go Daddy could be about not just enabling a small business about enabling the small business category."</p>
<p class="p2"><strong>Business Insider:&nbsp;</strong>Are you going to continue with Go Daddy's ads, which some people describe as sexist? Is the brand going to change?</p>
<p class="p2"><strong>Irving</strong>: "I think that edginess of Go Daddy's brand contributes to the value to the company. I do think over time the customer value proposition and what we've done for customers has to start showing up in advertising. You've already seen that start."</p>
<p class="p2"><strong>Business Insider:</strong> What have you learned from Microsoft and Yahoo CEOs that will inform how you work as a CEO?</p>
<p class="p2"><strong>Irving</strong>:&nbsp;"The CEOs that I have worked for and admire set a vision and strategy and were very consistent about executing against it. They made practical decisions. &nbsp;They were incredibly open and honest and moved the ball forward in a way that is quick and customer-responsive and customer-focused."</p><p><a href="http://www.businessinsider.com/new-go-daddy-ceo-blake-irving-says-the-commercials-need-to-change-2012-12#comments">Join the conversation about this story &#187;</a></p> http://www.businessinsider.com/blake-irving-becomes-go-daddy-ceo-2012-12Ex-Yahoo Product Boss Blake Irving Named Go Daddy CEO (YHOO)http://www.businessinsider.com/blake-irving-becomes-go-daddy-ceo-2012-12
Tue, 11 Dec 2012 10:39:00 -0500Jay Yarow
<p><img style="float:right;" src="http://static4.businessinsider.com/image/4d07688c49e2aefe160a0000-388-291/blake-irving-flickr.jpg" border="0" alt="blake irving" width="388" height="291" /></p><p>Former <a class="hidden_link" href="http://www.businessinsider.com/blackboard/yahoo">Yahoo</a> and <a class="hidden_link" href="http://www.businessinsider.com/blackboard/microsoft">Microsoft</a> executive <a class="hidden_link" href="http://www.businessinsider.com/blackboard/blake-irving">Blake Irving</a> has been named CEO of controversial web hosting company Go Daddy.</p>
<p>Most recently, Irving led products for Yahoo. He <a href="http://www.businessinsider.com/yahoo-product-boss-blake-irving-appears-to-be-out-2012-4">left in April</a>, when <a class="hidden_link" href="http://www.businessinsider.com/blackboard/scott-thompson">Scott Thompson</a> was CEO. Thompson fired 2,000 people, many of whom worked in Irving's division.&nbsp;</p>
<p>Go Daddy was a private, controversial company for a long time. Its <a href="http://www.businessinsider.com/godaddy-ceo-videotapes-himself-killing-an-elephant-2011-3">former CEO videotaped himself killing an elephant</a>. It <a href="http://www.businessinsider.com/godaddy-is-facing-a-nasty-boycott-for-once-supporting-sopa-2011-12">supported SOPA</a>, the bill that everyone on the Internet hated. And then there's those <a href="http://www.businessinsider.com/go-daddy-on-danica-patricks-ad-status-2012-11">Super Bowl ads featuring Danica Patrick</a> and top heavy ladies.</p>
<p><img style="float:right;" src="http://static2.businessinsider.com/image/4baa567c7f8b9a540d050100-400-300/godaddy-ad.jpg" border="0" alt="GoDaddy ad" />That's probably changing now. Not just because of Irving. Go Daddy was <a href="http://www.businessinsider.com/godaddy-being-sold-for-2-billion-to-kkr-silver-lake-and-another-group-2011-6">sold for $2 billion to an investment group last year</a>. That investment group will either want to take Go Daddy public or sell it for more than $2 billion to someone else.</p>
<p>We're scheduled to talk to Irving about his new role, which seems like a big departure from running products at Yahoo. We'll have more on that later.</p>
<p>In the meanwhile, here's the release:</p>
<p style="padding-left: 30px;">GO DADDY APPOINTS BLAKE IRVING AS CHIEF EXECUTIVE OFFICER<br />Technology Veteran Brings Product Development Focus to Go Daddy<br />&nbsp;<br />SCOTTSDALE, Ariz. (Dec. 11, 2012) &ndash; Go Daddy, the world&rsquo;s largest provider of Web hosting, domain name registrations and new SSL Certificates, today announced Blake Irving, formerly a long time Microsoft executive and Chief Product Officer of Yahoo! Incorporated (&ldquo;Yahoo&rdquo;), will assume the role of Chief Executive Officer (&ldquo;CEO&rdquo;), effective January 7, 2013.&nbsp; Irving will succeed Scott Wagner, a Member of KKR who has been serving as interim CEO since July.<br />&nbsp;<br />&ldquo;Go Daddy, the industry leader of Web hosting solutions for small and medium businesses, is poised for a promising future,&rdquo; said Go Daddy Executive Chairman and Founder <a class="hidden_link" href="http://www.businessinsider.com/blackboard/bob-parsons">Bob Parsons</a>. &ldquo;Blake Irving's deep technology experience and his history of developing new cutting-edge products and leading large global teams make him an enormously compelling choice to drive Go Daddy to the next level of its domestic and global growth.&nbsp; Go Daddy has made great strides with Scott Wagner as CEO, and we look forward to building on that in the future.&rdquo;<br />&nbsp;<br />Go Daddy has recently been expanding its market-leading products to support its nearly 11 million customers, mostly small business customers both domestically and internationally.&nbsp; This summer, Go Daddy acquired Outright.com, a cloud-based financial management application and the company also formed a partnership with DudaMobile to launch mobile Website Builder, a service that automates the integration of Web and mobile sites to save businesses time and expand their customer reach.<br />&nbsp;<br />&ldquo;I&rsquo;m honored for the opportunity to lead such a talented team and to be a part of such an innovative company,&rdquo; Blake Irving said. &ldquo;Go Daddy is and will continue to be the hub where businesses can come to life, grow and prosper. We strive to be the global resource that fuels success for countless entrepreneurs and innovators around the world. As a long time Go Daddy customer, I have seen firsthand an organization that is committed to its customers 24 hours a day and seven days a week and yet there still remains much more we can do to enhance the customer experience. This is a fantastic opportunity, and I can&rsquo;t wait to hit the ground running in January.&rdquo;<br />&nbsp;<br />"Go Daddy is fortunate to have Blake Irving join the team for the next chapter in his long time career as an innovator," said Scott Wagner, Go Daddy's Interim CEO. "I&rsquo;m thrilled for Blake and I am thrilled for Go Daddy. We have good momentum on product and our international growth and having someone with Blake&rsquo;s talent and character lead the company will only accelerate it.&rdquo;<br />&nbsp;<br />About Blake Irving<br />Blake Irving has been appointed Chief Executive Officer of Go Daddy, effective January 7, 2013, and will also join the Go Daddy Board of Directors.<br />&nbsp;<br />Irving most recently served as Chief Product Officer at Yahoo! Incorporated, where he developed and rolled out the unified product vision and strategy &ndash; growing the company to nearly one billion active PC and mobile users.&nbsp; Prior to Yahoo, he spent 15 years at Microsoft, serving in various senior roles, most recently as Corporate Vice President of the <a class="hidden_link" href="http://www.businessinsider.com/blackboard/windows">Windows</a> Live Platform.&nbsp; While at Microsoft, Irving was responsible for creating and leading a global development and operations organization of more than 4,000 employees in the creation and operation of Microsoft&rsquo;s global online services, launching several new products, including MSN Messenger and growing Hotmail from 7 million to 290 million users. <br />&nbsp;<br />Mr. Irving currently serves on the Board of GolfLogix, a Scottsdale, Ariz.-based mobile Web company.&nbsp; He has also served as a professor at Pepperdine University.&nbsp; He is a graduate of San Diego State and received an MBA degree from Pepperdine University. &nbsp;<br />&nbsp;<br />To find out more about how to get online easily and affordably, visit www.GoDaddy.com.</p><p><a href="http://www.businessinsider.com/blake-irving-becomes-go-daddy-ceo-2012-12#comments">Join the conversation about this story &#187;</a></p> http://www.businessinsider.com/go-daddy-on-danica-patricks-ad-status-2012-11Go Daddy Finally Makes Danica Patrick's Future Officialhttp://www.businessinsider.com/go-daddy-on-danica-patricks-ad-status-2012-11
Tue, 13 Nov 2012 17:50:00 -0500Laura Stampler
<p><img style="float:right;" src="http://static2.businessinsider.com/image/4fda27df69beddf13e000000-316-239/godaddy-danica-patrick.png" border="0" alt="godaddy danica patrick" /></p><p>After months of back-and-forth and headline-grabbing public postulations,&nbsp;<a href="http://www.latimes.com/sports/sportsnow/la-sp-sn-danica-patrick-go-daddy-super-bowl-20121108,0,4274513.story">Go Daddy has finally made an official decision</a>&nbsp;about&nbsp;Danica Patrick's future with its ad campaigns. In spite of&nbsp;<a href="http://www.businessinsider.com/breaking-godaddy-cans-danica-in-new-conservative-commercials-2012-6">cutting the classic Go Daddy girl out</a>&nbsp;of its recent campaign, the company decided that Patrick will star in not one but two of its 2013 <a href="http://www.businessinsider.com/blackboard/super-bowl-6" class="hidden_link">Super Bowl</a> spots.</p>
<p>Patrick's Go Daddy future has been up in the air since June.&nbsp;</p>
<p>Here's the twisted timeline of Go Daddy's strange, public, but overall predictable decision-making process:</p>
<ul>
<li>June: Go Daddy decided that it was relying too much on sexy rather than substantive spots. So the company officially ditched its in-house team and hired Deutsch NY, an actual advertising agency, to create a&nbsp;<a href="http://www.businessinsider.com/woah-godaddy-might-be-ditching-its-sexy-adsheres-todays-ad-brief-2012-6">more conservative advertising campaign.</a></li>
<li>The next day, CMO Barb Rechterman told us that Danica Patrick, a loyal spokeswoman,&nbsp;<a href="http://www.businessinsider.com/breaking-godaddy-cans-danica-in-new-conservative-commercials-2012-6">wouldn't make the initial move with the company.</a>&nbsp;"Our Go Daddy Girl is not in our new Olympics campaign," Rechterman told&nbsp;<a href="http://www.businessinsider.com/blackboard/business-insider" class="hidden_link">Business Insider</a><em>.&nbsp;</em>"Danica and Go Daddy have worked very well together, no doubt ... but we are going to make our initial shift without Danica." (Although Go Daddy reserved the right to bring her back.)</li>
<li>This was awkward because Patrick had&nbsp;<a href="http://aol.sportingnews.com/nascar/story/2012-06-14/danica-patrick-sexy-racy-commercials-go-daddy-nascar-sprint-cup">told AOL's Sporting News that there was "absolutely" a place for her</a><span>&nbsp;in the new campaign.</span></li>
<li>July: The new "conservative" and "tech focused" ads <a href="http://www.businessinsider.com/dont-worry-go-daddys-new-ads-dont-have-danica-patrick-but-still-star-cleavage-video-2012-7">starred cleavage-heavy Charlene.</a></li>
<li>September: Deutsch NY told us that it was working on the Go Daddy Super Bowl spot and was <a href="http://www.businessinsider.com/go-daddys-2013-super-bowl-ads-2012-9">"exploring the option [to include Patrick],</a> if there's a way to do that."</li>
<li><a href="http://www.businessinsider.com/go-daddy-weighing-options-for-super-bowl-2012-9">Go Daddy immediately emailed us</a> to say that Deutsch was NOT, in fact, locked in to do its Super Bowl ads. Patrick, and the shop, were up in the air.</li>
<li>October: Weeks later, Go Daddy released a press release saying, oh nevermind, <a href="http://www.sbnation.com/nascar/2012/10/18/3521336/danica-patrick-go-daddy-nascar-split-super-bowl-commercials">Deutsch is definitely doing our Super Bowl spots.</a>&nbsp;The release also teased that the company couldn't decide if Patrick had a place in the ads.</li>
<li>November: Go Daddy says what everyone was suspecting. Danica Patrick gets to keep her status as a Super Bowl-starring Go Daddy Girl.</li>
</ul>
<p>This is reminiscent of when <a href="http://www.businessinsider.com/blackboard/priceline" class="hidden_link">Priceline</a> based an ad campaign on <a href="http://www.businessinsider.com/priceline-sends-shatners-negotiator-to-a-fiery-death-2012-1">killing off Priceline Negotiator William Shatner</a>&nbsp;only to bring him <a href="http://www.businessinsider.com/how-william-shatners-priceline-negotiator-was-almost-brought-back-from-the-dead-as-a-half-manhalf-robot-2012-8">back to life seven months later.</a></p><p><a href="http://www.businessinsider.com/go-daddy-on-danica-patricks-ad-status-2012-11#comments">Join the conversation about this story &#187;</a></p> http://www.businessinsider.com/go-daddy-weighing-options-for-super-bowl-2012-9Go Daddy Says Deutsch Is NOT Locked In For 2013 Super Bowlhttp://www.businessinsider.com/go-daddy-weighing-options-for-super-bowl-2012-9
Thu, 27 Sep 2012 10:09:00 -0400Samantha Felix
<p><img style="float:right;" src="http://static4.businessinsider.com/image/5060acbd69beddaa52000019-400-300/godaddy.png" border="0" alt="Godaddy" width="400" height="300" /></p><p>The jury is still out on who will be creating Go Daddy's <a class="hidden_link" href="http://www.businessinsider.com/blackboard/super-bowl-6">Super Bowl</a> XLVII ads.</p>
<p>Recently, <a href="http://www.businessinsider.com/go-daddys-2013-super-bowl-ads-2012-9"><em>Business Insider</em> was told that Go Daddy's 2013 Super Bowl campaign</a> would be handled by Deutsch New York. It turns out, the agreement between Deutsch and Go Daddy is not yet a done deal.</p>
<p>In an email to <em><a class="hidden_link" href="http://www.businessinsider.com/blackboard/business-insider">Business Insider</a></em>, Go Daddy explained that they are "very happy with Deutsch NY and the work they did with the 'Inside / Out' campaign this summer, but we just have not yet decided who will produce our Super Bowl spots."</p>
<p>Go Daddy confirmed it bought two :30 spots for the Super Bowl.</p>
<p>Did Deutsch speak a bit too soon? A spokesperson said:</p>
<p style="padding-left: 30px;">When we are talking about work we are doing, we are always looking long term for our clients. Basically, does what we are doing today set the stage for our next move? It is almost like playing chess: am I setting the stage for the future? Whether or not we are doing the Super Bowl work, we want to be sure we are always keeping an eye on the future for the brand.</p>
<p><a href="http://www.youtube.com/watch?v=_jwRxyEEUwk">GoDaddy has not worked with an outside agency on Super Bowl ads since 2005</a>, when they were created by the Ad Store in New York. The company chose to work with Deutsch this past June, first on their ads for the Olympics, and now on the company's Q4 creative. The intention is to shift the brand image away from only being know for provocative advertisers to a more sophisticated tech company.</p><p><a href="http://www.businessinsider.com/go-daddy-weighing-options-for-super-bowl-2012-9#comments">Join the conversation about this story &#187;</a></p> http://www.businessinsider.com/go-daddys-2013-super-bowl-ads-2012-9Danica Patrick Could Be Making A Comeback For Go Daddy's 2013 Super Bowl Adshttp://www.businessinsider.com/go-daddys-2013-super-bowl-ads-2012-9
Sat, 22 Sep 2012 11:58:00 -0400Samantha Felix
<p><img style="float:right;" src="http://static3.businessinsider.com/image/505caae86bb3f7f32200000a/go-daddy-girl.jpg" border="0" alt="go daddy girl" /></p><p>Although <a href="http://www.businessinsider.com/breaking-godaddy-cans-danica-in-new-conservative-commercials-2012-6">Danica Patrick has been noticeably absent from Go Daddy's new re-branding commercials</a>, she might make an appearance in the company's 2013 <a href="http://www.businessinsider.com/blackboard/super-bowl-6" class="hidden_link">Super Bowl</a> spots.</p>
<p>"We are working on the fourth quarter work now," Val DiFebo, Deutsch New York's CEO, told&nbsp;<em><a href="http://www.businessinsider.com/blackboard/business-insider" class="hidden_link">Business Insider</a></em>, "and exploring that option [to include Patrick], if there's a way to do that."</p>
<p>DiFebo explained, "She is obviously associated with the brand and the Super Bowl."</p>
<p>The Go Daddy founders first met Donny Deutsch years ago on his show "The Big Idea." When they realized that the company had to transition from <span>adolescence to adulthood, the founders decided to give Deutsch a call.</span></p>
<p><span></span>Although the agency is now in the midst of creating Go Daddy's Super Bowl content, DiFebo explained that she wasn't sure how she felt about working with the company when first approached.</p>
<p>"They were always at the bottom of the USA today poll, and people had a lot of terrible things to say about the way they used women," she said.</p>
<p><span></span>But, after listening to the pitch and further thought, DiFebo said she realized Go Daddy was ready to move beyond the hot girl, borderline inappropriate image, and grow-up into a fully realized and respected tech company.</p>
<p>Deutsch NY was enlisted to mature Go Daddy's image from scantily clad women towards more content driven work. Patrick, synonymous with the Go Daddy name, was left out of the first few ads, although <a href="http://www.businessinsider.com/dont-worry-go-daddys-new-ads-dont-have-danica-patrick-but-still-star-cleavage-video-2012-7">the new spots still show a lot of skin.</a></p>
<p>"The brand is evolving," said DiFebo "and it can't be ignored that they built a lot of brand equity through their past campaigns ... even Deutsch would be crazy to completely ignore what is working."</p>
<p>Deutsch knows the girls will go away someday, but that's not going to happen anytime soon.</p><p><a href="http://www.businessinsider.com/go-daddys-2013-super-bowl-ads-2012-9#comments">Join the conversation about this story &#187;</a></p> http://www.businessinsider.com/this-ad-gives-out-danica-patricks-cell-phone-number-2012-7Slighted Go Daddy Girl Danica Patrick Has Joined A New Companyhttp://www.businessinsider.com/this-ad-gives-out-danica-patricks-cell-phone-number-2012-7
Mon, 30 Jul 2012 17:20:00 -0400Laura Stampler
<p><img style="float:right;" src="http://static1.businessinsider.com/image/4e53d2ed6bb3f72f7e00000d/danica-patrick.jpg" border="0" alt="danica patrick " /></p><p>It looks like Nationwide Insurance has swooped up race car driver Danica Patrick as its new spokesperson <a href="http://www.businessinsider.com/breaking-godaddy-cans-danica-in-new-conservative-commercials-2012-6">after Go Daddy left her high and dry</a> to launch a more "serious" advertising campaign&mdash;that ended up <a href="http://www.businessinsider.com/dont-worry-go-daddys-new-ads-dont-have-danica-patrick-but-still-star-cleavage-video-2012-7">featuring just as much cleavage as the old spots.</a></p>
<p>Although Patrick isn't wearing a tank top as a Nationwide Girl, the insurance provider still managed to poke at her sex appeal.</p>
<p>As Patrick rattles off facts about vanishing deductibles, Dale Earnhardt Jr. makes a cameo presenting the world with "Danica's cell"&mdash;480-388-0988.</p>
<p>Like any thorough reporter, we decided to give the number a call, which goes to Danica's alleged voicemail urging callers to check out Nationwide's <a href="http://jointhenation.nationwide.com/">JoinTheNation.com. </a></p>
<p>But don't worry, a lucky few will actually get a call back from Patrick. The voicemail continues, "If you&rsquo;d rather leave me a message with your thoughts on how I could get Dale back, that&rsquo;d be great. If I like your idea, I might just personally return your call.&rdquo;</p>
<p>Sympathy goes to the intern who has to check those messages.</p>
<p>Watch the ad here:</p>
<p><iframe width="560" height="315" frameborder="0" src="http://www.youtube.com/embed/fsvWDR8jUU0"></iframe></p><p><a href="http://www.businessinsider.com/this-ad-gives-out-danica-patricks-cell-phone-number-2012-7#comments">Join the conversation about this story &#187;</a></p> http://www.businessinsider.com/dont-worry-go-daddys-new-ads-dont-have-danica-patrick-but-still-star-cleavage-video-2012-7Meet The New Go Daddy Girl [VIDEO]http://www.businessinsider.com/dont-worry-go-daddys-new-ads-dont-have-danica-patrick-but-still-star-cleavage-video-2012-7
Mon, 16 Jul 2012 17:13:00 -0400Laura Stampler
<p><img style="float:right;" src="http://static6.businessinsider.com/image/500480cb6bb3f7a369000004-323-242/go-daddy-girl.jpg" border="0" alt="go daddy girl" width="323" height="242" /></p><p>Did anyone actually think that when controversy-loving Go Daddy announced it was <a href="http://www.businessinsider.com/breaking-godaddy-cans-danica-in-new-conservative-commercials-2012-6">ditching long-time spokeswoman Danica Patrick</a> and its overtly sexy image in place of a <a href="http://www.businessinsider.com/woah-godaddy-might-be-ditching-its-sexy-adsheres-todays-ad-brief-2012-6">more conservative and technologically-oriented</a>&nbsp;campaign, that it would really stop showing scantily-clad women?</p>
<p>Although there's no Danica in sight&mdash;a different, male race car driver also successfully campaigned to steal her spot on the company's website&mdash;there is still a ton of cleavage.</p>
<p>The spot is called "Inside/Out" and was created by Deutsch, Go Daddy's first professional agency in years.</p>
<p>The ad will air during the Olympics and stars "Charlene"&mdash;the hot woman who attracts people to the domain-naming and web-hosting site; Karl&mdash;who is rotund, balding, and is control of maintaining the site; and an otter. Because why not.</p>
<script src="http://player.ooyala.com/player.js?width=618&amp;height=347&amp;embedCode=VtOWFlNToOCc6-tFurdVcYlLfN-P8wAB&amp;videoPcode=BhdmY6l9g002rBhQ6aEBZiheacDu" type="text/javascript"></script>
<noscript>&lt;object classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" id="ooyalaPlayer_6zoml_h4q0cuqy" width="618" height="347" codebase="http://fpdownload.macromedia.com/get/flashplayer/current/swflash.cab"&gt;&lt;param name="movie" value="http://player.ooyala.com/player.swf?embedCode=VtOWFlNToOCc6-tFurdVcYlLfN-P8wAB&amp;version=2" /&gt;&lt;param name="bgcolor" value="#000000" /&gt;&lt;param name="allowScriptAccess" value="always" /&gt;&lt;param name="allowFullScreen" value="true" /&gt;&lt;param name="flashvars" value="embedType=noscriptObjectTag&amp;embedCode=VtOWFlNToOCc6-tFurdVcYlLfN-P8wAB&amp;videoPcode=BhdmY6l9g002rBhQ6aEBZiheacDu" /&gt;&lt;embed src="http://player.ooyala.com/player.swf?embedCode=VtOWFlNToOCc6-tFurdVcYlLfN-P8wAB&amp;version=2" bgcolor="#000000" width="618" height="347" name="ooyalaPlayer_6zoml_h4q0cuqy" align="middle" play="true" loop="false" allowscriptaccess="always" allowfullscreen="true" type="application/x-shockwave-flash" flashvars="&amp;embedCode=VtOWFlNToOCc6-tFurdVcYlLfN-P8wAB&amp;videoPcode=BhdmY6l9g002rBhQ6aEBZiheacDu" pluginspage="http://www.adobe.com/go/getflashplayer"&gt;&lt;/embed&gt;&lt;/object&gt;</noscript><p><a href="http://www.businessinsider.com/dont-worry-go-daddys-new-ads-dont-have-danica-patrick-but-still-star-cleavage-video-2012-7#comments">Join the conversation about this story &#187;</a></p> http://www.businessinsider.com/another-race-car-driver-campaigned-to-steal-danica-patricks-go-daddy-spotheres-todays-ad-brief-2012-7Another Race Car Driver Campaigned To Steal Danica Patrick's Go Daddy Spot—Here's Today's Ad Briefhttp://www.businessinsider.com/another-race-car-driver-campaigned-to-steal-danica-patricks-go-daddy-spotheres-todays-ad-brief-2012-7
Fri, 13 Jul 2012 08:48:00 -0400Laura Stampler
<p><img style="float:right;" src="http://static3.businessinsider.com/image/50001749ecad049c4f000002/james-hinchcliffe-go-daddy.png" border="0" alt="James Hinchcliffe Go Daddy" /></p><p>Canadian IndyCar driver&nbsp;<strong>James</strong> <strong>Hinchcliffe</strong>, 25,<strong>&nbsp;</strong>started a <a href="http://espn.go.com/racing/indycar/story/_/id/8146633/james-hinchcliffe-bumps-danica-patrick-godaddy-site">grassroots social media campaign to take fellow racer Danica Patrick's spot on GoDaddy.com's homepage</a>. Go Daddy told&nbsp;<a href="http://www.businessinsider.com/breaking-godaddy-cans-danica-in-new-conservative-commercials-2012-6"><em>Business Insider&nbsp;</em>that it was ditching Patrick</a>, a longtime spokesperson and Go Daddy Girl, for its new, conservative ad strategy. So Hinchcliffe, also sponsored by Go Daddy, started the "Hinch for Homepage" campaign. Loving the publicity, Go Daddy got behind the campaign and <a href="http://www.washingtonpost.com/sports/indycars-james-hinchcliffe-replaces-danica-patrick-on-home-page-of-godaddy-website/2012/07/10/gJQAI79MaW_story.html">began using it as a marketing tool</a>, releasing ads with both drivers. Well, the work paid off, and Hinchcliffe is now on the homepage.</p>
<p><strong>Facebook&nbsp;</strong>is starting to have&nbsp;<a href="http://adage.com/article/digital/facebook-starts-automating-home-page-ad-buying/236022/">automated home-page buying,</a> giving ad buyers more control over what they want to do via third-party sellers.&nbsp;</p>
<p><strong>Adweek&nbsp;</strong>on why alcohol brands are <a href="http://www.adweek.com/news/technology/twitters-new-age-verifier-excites-alcohol-brands-141855">loving Twitter's new age verification</a>.</p>
<p><strong>Saatchi &amp; Saatchi Wellness</strong> named Barbara Hamilton as a creative director. Hamilton was previously at Arnold Worldwide.</p>
<p><strong><a href="http://www.businessinsider.com/blackboard/microsoft" class="hidden_link">Microsoft</a></strong> had a round of layoffs in the Advertising Department. <a href="http://www.businessinsider.com/microsoft-advertising-layoffs-a-look-at-the-damage-2012-7">Here's one recently fired</a> veteran's story.</p>
<p><a href="http://www.businessinsider.com/publicis-new-york-and-kaplan-thaler-group-merge-2012-7"><strong>Publicis New York</strong> merged with Kaplan Thaler</a>&nbsp;to create&nbsp;<strong>Publicis Kaplan Thaler.</strong></p>
<p><strong>HUNT&nbsp;</strong>mobile ads opened a new office in Sao Paulo, Brazil. A statement explains, "<a href="http://www.huntmads.com/hunt-mobile-ads-opens-a-new-office-in-brazil.html">Now the company will be closer to clients</a>, with &nbsp;a local team, and able to increase the range of opportunities that can be generated."</p>
<p><strong>Crispin Porter + Bogusky </strong>has promoted Jeb Tilly to group director, cultural and business insights, and Lindsay Caloun to senior cognitive anthropologist. Tilly was the lead planner on Domino's and <a href="http://www.businessinsider.com/blackboard/kraft" class="hidden_link">Kraft</a> Macaroni &amp; Cheese.</p>
<p><strong>Jeff Kling&nbsp;</strong>is the new chief creative officer at Fallon Minneapolis.</p><p><a href="http://www.businessinsider.com/another-race-car-driver-campaigned-to-steal-danica-patricks-go-daddy-spotheres-todays-ad-brief-2012-7#comments">Join the conversation about this story &#187;</a></p> http://www.businessinsider.com/x-of-the-brightest-minds-in-tech-tell-us-whats-next-for-cloud-computing-2012-6EXCLUSIVE: 7 Tech Bigwigs Tell Us What's Next For Cloud Computing (MSFT, AMZN)http://www.businessinsider.com/x-of-the-brightest-minds-in-tech-tell-us-whats-next-for-cloud-computing-2012-6
Mon, 04 Jun 2012 13:48:00 -0400Julie Bort
<p><img style="float:right;" src="http://static2.businessinsider.com/image/4f1707d76bb3f7c87e000000/werner-vogels-amazon-cto.png" border="0" alt="Werner Vogels Amazon CTO" /></p><p><a class="hidden_link" href="http://www.businessinsider.com/blackboard/cloud-computing">Cloud computing</a> is literally changing the world. Right now.&nbsp;</p>
<p>It is changing how you work, how you socialize, how you buy stuff, how you sell stuff, your privacy, your daily habits and a lot more.</p>
<p>Everyone agrees that the changes the cloud brings will be massive and that we are only at the very beginning.</p>
<p>But it's hard to see exactly what kinds of new things are coming.</p>
<p>So we asked a bunch of top cloud experts to share their thoughts on the future of the cloud:</p>
<ul>
<li>Werner Vogels, CTO of Amazon.com</li>
<li>Alan McIntosh, <a class="hidden_link" href="http://www.businessinsider.com/blackboard/groupon">Groupon</a> CIO</li>
<li>Todd McKinnon, CEO, co-founder, <a class="hidden_link" href="http://www.businessinsider.com/blackboard/okta">Okta</a> (former SVP engineering <a class="hidden_link" href="http://www.businessinsider.com/blackboard/salesforce">Salesforce</a>.com)</li>
<li>Warren Adelman, Go Daddy, CEO</li>
<li>Krish Ramakrishnan, co-founder and CEO of hot startup Blue Jeans Network</li>
<li>Dwight Merriman, co-founder and CEO of hot startup, <a class="hidden_link" href="http://www.businessinsider.com/blackboard/10gen">10gen</a> (former founder of <a class="hidden_link" href="http://www.businessinsider.com/blackboard/doubleclick-1">DoubleClick</a>).</li>
<li><a class="hidden_link" href="http://www.businessinsider.com/blackboard/bob-kelly">Bob Kelly</a>, corporate vice president of <a class="hidden_link" href="http://www.businessinsider.com/blackboard/microsoft">Microsoft</a> <a class="hidden_link" href="http://www.businessinsider.com/blackboard/windows">Windows</a> Azure marketing.</li>
</ul>
<p>They see the cloud changing medicine, real estate, small business, enterprise IT and a whole lot more.</p><h3>Amazon's Werner Vogels: Supercomputers for everyone</h3>
<img src="http://static2.businessinsider.com/image/4fb6dd9eeab8ea1c64000009-400-300/amazons-werner-vogels-supercomputers-for-everyone.jpg" alt="" />
<p><p>Amazon pretty much invented cloud computing with its Amazon Web Services (AWS). Werner Vogels is a chief architect of its cloud and one of most innovative people in the tech industry.</p>
<p>"If you see how AWS is radically changing the way IT resources are being consumed, you&rsquo;ll discover that cloud computing has a very broad impact far beyond the IT department itself: the business units, the CFO office, the procurement department, the legal and compliance teams, etc., are all impacted," he says.</p>
<p>Everything gets faster, cheaper, more flexible by using the cloud.</p>
<p><strong>Don't miss:&nbsp;<a href="http://www.businessinsider.com/amazons-mr-cloud-werner-vogels-tells-us-the-secrets-to-success-2012-5#ixzz1wmclX0nZ">Amazon CTO Tells Us How It Built Its Cloud Business Into The Best In The Industry</a></strong></p></p>
<br/><br/><h3>Vogels: Can the cloud cure cancer? Maybe.</h3>
<img src="http://static6.businessinsider.com/image/4f9053a8eab8ea4015000039-400-300/vogels-can-the-cloud-cure-cancer-maybe.jpg" alt="" />
<p><p>Now ANYONE with a good tech idea can quickly and cheaply make their idea happen, Werner Vogels points out.</p>
<p>He gives <a href="http://www.businessinsider.com/amazon-researchers-paid-nearly-5000-for-one-hours-worth-of-amazons-cloud-2012-4">Cycle Computing</a> as an example.&nbsp;</p>
<p>"Jason Stowe, CEO of Cycle Computing started his utility supercomputing company with only $8,000 from personal savings. By tapping into the supercomputing power of AWS, he&rsquo;s now doing high performance computing work for the world&rsquo;s largest pharmaceutical, insurance, bank and genome sequencing companies."</p>
<p>In just one project, Cycle Computing helped researchers <a href="http://www.businessinsider.com/amazon-researchers-paid-nearly-5000-for-one-hours-worth-of-amazons-cloud-2012-4">find potential new drugs to treat cancer</a>.</p></p>
<br/><br/><h3>Groupon's Alan McIntosh: The cloud "allows people to be a lot more connected."</h3>
<img src="http://static6.businessinsider.com/image/4fbac605ecad045321000005-400-300/groupons-alan-mcintosh-the-cloud-allows-people-to-be-a-lot-more-connected.jpg" alt="" />
<p><p>Groupon grew up really fast on the cloud. It famously started on Amazon's cloud, but is now building its own.</p>
<p>The cloud changes how employees work with each other, says Groupon CIO Alan McIntosh.</p>
<p>"It allows people to be a lot more connected," he says. "Most of these systems have hooks into other platforms," he says, referring to social networks like LinkedIn, Facebook and Twitter. That gives companies and employees access to all kinds of information they didn't have before.</p>
<p>For instance, he says companies can tap LinkedIn to "automatically build a skill set in an employee directory." This lets employees easily find experts in any area within their own company.</p>
<p><strong>Don't miss: <a href="http://www.businessinsider.com/heres-how-groupon-set-up-a-new-age-company-2012-5#ixzz1wmnG1mkZ">Here's How Groupon Set Up A New Age Company</a></strong></p>
<p>&nbsp;</p></p>
<br/><br/><a href="http://www.businessinsider.com/x-of-the-brightest-minds-in-tech-tell-us-whats-next-for-cloud-computing-2012-6#mcintosh-techies-are-freed-to-work-on-the-companys-hardest-problems-4">See the rest of the story at Business Insider</a>