Content Marketing 2.0: Digital Ethics as a Solution?

The extent to which AI is used in companies depends heavily on the respective industry and, above all, on the willingness to take risks and the culture in the company. Major influencers include large digital corporations, which develop new technologies and thus have a decisive influence on them. Ethical and legal framework conditions could create a more calculable framework of action in order to use technologies for the benefit of people. In the US there are already initial approaches to AI ethics. Some companies, including large digital corporations such as Amazon, Facebook, Google, IBM and Microsoft, have founded a “Partnership on AI”. Tesla‘s CEO Elon Musk has founded another non-profit organization called “Open AI” that aims to further research AI.

Outlook

It is certain that Marketing and Communications are changing continually. Digitalization is driving change more than ever. It remains to be seen whether there will be more legal regulations in the future, who will shape them and what they will look like. The European GDPR is already a step towards a more regulated internet. It is also for sure that job profiles in marketing and communication will change constantly. Probably in the direction of data analysis because with AI solutions new potentials arise regarding measurability of data and even text (tonality and mood). AI brings new opportunities.

It is not the right way to demonize these innovative approaches of communication in general, but a critical basic attitude is not bad either. Nevertheless, it is advisable to become active at an early stage and explore the possibilities of AI for your business. In this way, the described opportunities can be realized and valuable competitive advantages can be generated at all.