Type of Inventory

Pre-roll up to 30 seconds in length, and companion unit (where present) with every video stream of 3 minutes or longer in PBS Media Manager. The companion display unit is 728x90 pixels in size and its presence is dependent on the player environment.

Video plus companion unit will be distributed on video pages throughout the PBS.org video portal and station players. The companion display unit is tied to the respective in-stream video message and is persistent throughout the video or until the next instream message is displayed.

Video without companion will be distributed via the partner player on program web sites as well as via a viral player that may be distributed to third party sites.

Mid-roll will no longer be available on chaptered video.

Inventory Allocation

Producers will have up to 95% of their digital display and video inventory, where available, to acknowledge national corporate sponsors.

5% of the total online inventory will be reserved for PBS Marketing efforts that include, but are not limited to, promotion of national programming and products.

PBS Marketing promotions will also fill available impressions in display and video that are not being used for national corporate sponsorship.

Producers will determine the SOV% (share of voice percentage) given to each sponsor.

PBS cannot guarantee impression goal delivery for sponsorships.

Additional Inventory

Logo Placement on Show Pages: Logos will be served via Curate on the show page and deliver at 100% SOV.

Each logo must be 120x60 pixels

Up to 3 National Corporate Sponsors can be recognized

Funder Text: All on-air sponsors can also be recognized in the PBS video portal in text adjacent to the streaming video window and on the program show page. Specs can be found in the Web Policy Manual.

Ad Serving Fees

PBS will use Google DFP (Doubleclick for Publishers) to ad-serve sponsorships for display and video. Sponsorship delivery incurs an ad-serving fee that will be passed back to the producer and/or sales agent.

PBS will calculate ad-serving fees twice per fiscal year – at the end of December and June respectively. PBS fiscal year is July-June. Producers and/or sales agent participating in the sponsorship model will receive an invoice within 30 days of the close of those months.

Ad-serving fees are calculated by the following cpms (these are the current rates and subject to change):

Display/Banners:

Hosted & 3rd Party Creative - $.0421 per thousand impressions

Video:

Hosted Creative - $.53 per thousand impressions

3rd Party Creative - $.28 per thousand impressions

Example Calculation for Ad-Serving Fees:

Video: 100,000 impressions x $.53 cpm = $53.00

Display: 100,000 impression x $.0421 cpm = $4.21

Hosted Creative: Creative assets are delivered from DFP ad-server

3rd Party Creative: Creative assets are delivered from Sponsor/Agency server

Creative Review and Submission

All digital funder creative must be reviewed and approved by PBS, per the current online sponsorship guidelines. (See Addendum) If a video credit is already approved for on-air use, then it is automatically approved for online streaming, however, the producer must ensure that all rights cleared for on-air use are also cleared for online use.

Producers should submit banner creative and pre-roll to Gina Felix (gmfelix@pbs.org) and Matt Vogrin (mrvogrin@pbs.org) at least 5 business days prior to start date. New creative will be launched Monday thru Thursday. Creative will not be launched Friday thru Sunday.

Category Exclusivity

The producer will decide category exclusivity for sponsors.

Reporting

PBS will provide campaign reporting on a monthly basis. Reports will contain the following data points for both display and video:

Campaign/sponsor name

Impressions delivered

Clicks

Click through rate

PBS Obligations

PBS will centrally manage inventory.

PBS will schedule sponsorship campaigns in DFP.

PBS will traffic creative on behalf of the producer and manage creative delivery for 3rd party ad serving.

PBS will provide delivery reports to producers on a monthly basis.

Producer Obligations

Producer must report the following to PBS (Gina Felix/gmfelix@pbs.org) for each sponsor at least 17 days prior to the campaign start date:

Program name

Sponsor company name

Sponsorship term (start/end date)

Producer should provide 30 days notice if a sponsor is being removed from a program.

Producer must provide creative to run in the allocated inventory that fits PBS Guidelines and Technical specs.

Creative can be updated once per month, per campaign, for each program/series.

Producers may submit up to 5 different creative executions from a single sponsor that can be rotated during a single campaign.

Display Implementation

For new sites, PBS will work with producers on their sponsorship strategy and provide the ad-server codes and instructions as needed.

Video Implementation

For new programs, PBS will work with the producer on their sponsorship strategy. Video message capability is automatically built into Media Manager. Technical work by the producer is not required.

To help identify an underwriter, specific products or brand names may be mentioned in audio and depicted in banners. Product images or depictions should not focus on comparative qualities or benefits. The use of people in such product demonstrations or product image is limited.

Calls to action of a non-transactional nature. The call to action should not be the primary focus of the creative, not be visually intrusive and not imply deadlines or discounts.