We're totally loving El Pollo Loco's commercial that takes KFC to task for its sins against fast food: one, for claiming that their chicken is "grilled" when it's cooked on a grill rack in an oven, and two, for using beef powder and rendered beef fat in their marinade:

We checked out their website and found some interesting ingredients in the marinade they use in their 'grilled' chicken. Namely Beef Powder and Rendered Beef Fat...

El Pollo Loco takes fresh chicken and marinates it in citrus, garlic, and spices. and grills it over real flames to perfection. It's delicious. Naturally. In other words, there is no beef in El Pollo Chicken. Seems bizarre we even have to say that.

In response, KFC weakly told the LA Times that "Small amounts of beef flavors are commonly used in seasonings for many food products, for both restaurant and retail use... beef flavors account for only 0.2% of the total seasoning."

It's a powerful and simple ad, and we hope this signals a new trend in advertising in which the big chains are demonized for their unnecessarily and excessively-doctored foods. Ads like this may very well cause an industry-wide shift. We can only hope.

Ever look at the ingredients in a McDonald's Vanilla Iced Coffee? You'd kind of maybe expect that it'd be simple: vanilla, coffee, milk, and sugar. But no.