Today’s business to business marketing world finds itself facing increased challenges from competition. Many B2B marketers are placing their B2B marketing budget squarely on the lead generation funnel with technologies, tactics and talent that increase website...

Similar to consumer brands, B2B marketers are facing challenges in an increasingly congested marketing environment. As digital marketing continues to transform and evolve, the number of platforms, digital elements and medium requirements are scaling and B2B brands are...

Let’s first be clear here, I am not a Jay Z fan and I actually had to look this up to remember the actual name of the song and who wrote it when I was writing the title for this post. But it’s true! Twitter has a heap load of issues in their business and...

If you were to ask almost anyone that is not in marketing what they thought about the ads that are forced upon them online, many would indicate they detest them. But most of us tend to just drudge through the annoying popups, screen takeovers and in feed ads that are...

As the speed with which digital marketing changes continue to increase, business and marketing executives are forced to continually evaluate the effectiveness of their efforts. The importance of understanding the technologies, platforms and content being used is a...

I think many would agree that Digital Video is transforming everything online and becoming a dominant force leading content on most platforms. Whether on mobile or desktop, digital video consumption is up and in all forms, while consumers and marketers alike are...

There is no doubt that digital video is impacting content consumption, digital marketing as well as how video content is created in recent years. Networks such as Google Hangouts, Snapchat and now Facebook Live have pushed the digital video transformation to new...

Just about once a year, though I try to hold back, I end up writing a piece on the marketing industry. Let’s call it what it is, it’s a rant. And the time has come for this annual event. I would like to warn you that if you are a marketer who plays on...

Digital transformation could be killing or will eventually kill your company if you fail to accept and adopt it. This fact is well supported over the last decade as many businesses failed to see the changes that the digital age were making within their industries and...

How are you managing marketing data? Is marketing data driving your decisions? These are some of the most important digital transformation questions that small and large businesses alike need to be asking themselves right now. Without having access to marketing data,...

Over the last week I have been reviewing a lot of research, studies and content related to the digital transformation of marketing. The amount of data and statistics lately that is surrounding this transformation is quite substantial. It appears that every major...

Few would argue that we are not living in a time where entire industries and massive brands are being heavily disrupted. When solutions to old ways of doing things are combined with technology that facilitates innovative new ways of looking at and dealing with those...

Mobile commerce or Mcommerce is the latest technology and internet convergence that is facilitated through mobile devices. Consider mcommerce as the mobile device equivalent of ecommerce for the desktop computer. As consumers continue to move away from desk and laptop...

Digital content that is consumed by audiences via connected devices has impacted society in ways beyond the printing press. Removing factors such as cost, durability and accessibility has made digital content a part of everyday life for people of virtually all...

If there was ever an industry ripe for new innovation and complete disruption it is the mobile ad market. Not just mobile as a device or the apps that run on those mobile devices, but changes to how marketing and monetization is done on and through them. With mobile...