Success Squared

Nothing succeeds like success. Perhaps this is the explanation for Emirates' phenomenal performance over the past two decades, a period in which it has experienced only one annual loss. From a two-airplane, four-city network launched on Oct. 25, 1985, it has grown into the world's ninth-largest international passenger carrier in terms of RPKs, serving 77 cities in 54 countries.

Nothing succeeds like success. Perhaps this is the explanation for Emirates' phenomenal performance over the past two decades, a period in which it has experienced only one annual loss. From a two-airplane, four-city network launched on Oct. 25, 1985, it has grown into the world's ninth-largest international passenger carrier in terms of RPKs, serving 77 cities in 54 countries.
Paradoxically, as the airline has matured, growth has accelerated. In its first 15 years it averaged fewer than two ...

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