EA Announces Brain Quest for the DS

Top Curriculum-Based Quiz Series Offers New
Way for Kids to Learn and Play on the Go

The Casual Entertainment label of Electronic Arts
Inc. today announced plans to bring America’s #1 educational bestseller*, Brain
Quest®, to the Nintendo DS™ handheld system, just in time for back-to-school
this September. In partnership with the New York based Workman Publishing
Company, Inc., EA will release two Brain Quest games centered on the
curriculum-based series that has sold more than 28 million copies**: one for
third and fourth graders, and another for fifth and sixth graders.

“Brain Quest is EA Casual Entertainment’s first
educational game and we are thrilled to bring this beloved brand into the
videogame space,” said Robert Nashak, VP of Casual Studios, EA Casual
Entertainment. “By adapting the series to the DS, we are able to reach today’s
tech savvy children and provide them with an educational experience that is
interactive, engaging, and fun.”

Staying true to the curriculum-based card deck
series, the Brain Quest video games are loaded with over 6,000 unique questions
in each game, developed specifically for the third/fourth and fifth/sixth grade
levels and can keep kids entertained whether in the car, at home, or while
waiting for the school bus. The game’s Brain Mode provides quick to the fun
action that enables kids to jump right in, immersing themselves in fast-paced
quiz games, as they answer questions on their favorite subjects: English,
history, math, science, and geography. Brain Quest adds another element to the
fun—a Quest Mode where players follow a light story that pits them against
successively more difficult challenges in each category. The game’s Multiplayer
Mode allows players to challenge their friends and siblings or play
cooperatively, so kids of all ages can get in on the action and enjoy the
brain-twisting fun!

Throughout the game, players who answer questions
correctly score points to redeem collectibles that can be unlocked by winning
achievements. These collectibles can then be used to customize up to six scenes
in the game.

The popular Brain Quest card decks, on which the
games are based, are a phenomenon. “Brain Quest is a brand recognized by
teachers, trusted by parents, and adored by kids,” said Janet Harris, Brain
Quest® Publisher, Workman Publishing Company, Inc. “We are very pleased that
Brain Quest will now be able to educate and entertain children through another
medium, as a video game.”

Both Brain Quest games will be available
September 2008 in North America and have a U.S. MSRP of $29.99. The games have
not yet been rated by the ESRB.