Starting nightly from Aug. 16, Get Lucky TV will broadcast via satellite to European audiences the daily news read by a series of nubile young women who will gradually -- but tastefully -- remove their clothes on camera.

"We are quite sensitive to certain issues, one of course being death," newsreader Samantha Page told Reuters Television on Wednesday. "We try to be as respectful as we can, and what we tend to do is we leave our clothes on."

Just in case people get the wrong idea, Page pointed out that she has a degree in psychology and zoology and a black belt in karate.

Fellow Naked News presenter Lily Kwan exhibited a similar candor.

"I got into Naked News very accidentally. I was actually studying to become a dental hygienist. I was attending school when I soon realized that I needed something a bit more creative to cultivate my creativity," she said.

She said she had no qualms about stripping in front of a television audience.

"I do enjoy wearing clothes. But it is quite liberating to take your clothes off as well -- especially in public," Kwan added.

The phenomenon of nude news reading first started in Russia and spread to Canada where Naked News started in 1999. The Toronto-based firm is now hoping to emulate its North American success this side of the Atlantic.

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