Ariel and Whirlpool have been perfect partners for decades when it comes to laundry. With Ariel’s latest campaign, Sons #ShareTheLoad, their partnership evolved and together they encouraged men and women across 13 METRO Cash & Carry ...

Ariel has been unearthing the reality of inequality within households since 2015 with their award-winning movement #ShareTheLoad. The movement was started in India to address this equality, aspiring for happier households where men and women share ...

Ariel has been unearthing the reality of inequality within households since 2015 with their award-winning movement #ShareTheLoad. The movement was started in India to address this equality, aspiring for happier households where men and women ...

Ariel India’s Dads #ShareTheLoad movement has over the past month, already received global acclaim, with the campaign joining women across Indiain amplifying their debate for household equality. The conversation of inequality within the household, particularly ...