Posts Tagged ‘Panasonic’

In a clever move, ShopNBC is offering some nifty reporting from the International Consumer Electronics Show in Las Vegas on its Web site, tying in interviews with big manufacturers like Sony and Panasonic to products the home shopping channel is selling.

ShopNBC host Dave King, an alum of QVC, conducts interviews of vendors on the floor of the huge show (we were laid off just after attending last year’s CES show). And he actually does a decent job, talking about the hot news at the CES this year, namely 3D-TV sets.

King does reports on the latest on TV sets, GPS systems, cameras and camcorders, and computer notebooks.

With consumer electronics the big growing catetory on home shopping channels, we think it was a smart move for ShopNBC to be at the CES.

In a PR Blitz that even caught the Associated Press’s attention, QVC Monday announced it is looking to give brick-and-mortar stores a run for shoppers’ money on Black Friday.

In a press release, QVC claimed it “is seeking to redefine Black Friday by offering all of the deals shoppers are looking for, with none of the craziness.”

To kick off “The New Black Friday, QVC is inviting America to get a jump-start on its post-turkey gift shopping with 28 hours of nonstop holiday shopping,” we are told.

The games Thursday, Thanksgiving evening, at 8 p.m. and continue until Friday at 11:59 p.m.

QVC Host Dave James

“When conventional retailers zig, QVC zags,” Claire Watts, QVC’s president of U.S. Commerce, said in a prepared statement. “This year, we’re joining the Black Friday fray – but in our own way – to make holiday gift shopping easier and more enjoyable than ever. The New Black Friday event at QVC offers a welcome escape from the mayhem – no long lines, no traffic, plus our customers can rest assured, knowing that they found really special gift ideas, at exceptional values.”

In addition to five hours of all-new, specially priced gifts Thanksgiving evening, QVC will offer three Today’s Special Value offers, items presented at exceptionally low prices, for a specific period of time. Holy crow!

AP’s David Bauder — who is a very nice guy, by the way — reported that QVC host Dave James will stay up 28 hours straight to do “telethon-like coverage” of the Black Friday event.

QVC shoppers will also get a sneak peek at the TSV for Saturday at QVC.com.

The nonstop shopping continues throughout the day on Black Friday, as QVC will offer a specially priced offer in every hour of programming. There will also be additional, specially priced offers at QVC.com.

Throughout the holiday season, QVC has extended its returns policy; gifts purchased between now and Dec. 23 may be returned up until Jan. 31 next year. But that’s not special: HSN and ShopNBC have done the same.