How to Measure and Manage Corporate Reputation

Does a company’s reputation have an impact on business success and how can this impact be measured? In recurrent research Markus Renner, Co-Owner of Branding-Institute and lecturer at Henley Business School, developed a model identifying business drivers relevant for the behaviour of different stakeholder groups. This research focusing on the pharmaceutical industry can be adapted to all other industries as well.

An article on extending Markus Renner’s findings on other industries has just been published on “Ideas for Leaders”. The renowned British science portal bridges the gap between academia and the corporate world and converts research into actionable ideas. Please click here to read the full article.

About Markus Renner, PhD

Markus Renner is Co-Owner and Managing Partner of Branding-Institute AG in Basel since 2008, consulting multinational corporations and organizations as strategic advisor and innovator in the fields of strategic communications, brand and reputation management.