Inspiring marketers to succeed, in business and in their careers

Welcome to Ask LMS, where LinkedIn Marketing Solutions answers your questions about marketing on LinkedIn, content marketing, and more. Our question today comes from Vila, who submitted her question to us via email at askLMS@linkedin.com. Vila asks: “How can two people collaborate over a campaign? I want my subordinate in another country to run the campaign but I want to supervise it. I intend to run all three variants, including banner ads, Sponsored Updates and Direct Sponsored…

As a digital marketer, you don’t often have a lot of free time to devote to learning something new. So when it comes to familiarizing yourself with a new marketing strategy, it’s help to start by learning just the basics. Our new 5-Minute Multi-Channel Nurturing Primer is designed to introduce you to a new way of lead nurturing—multi-channel nurturing across display and social advertising—in just five minutes. In this concise guide, you’ll learn about: What multi-channel…

It’s time we bring you this month’s Marketing Book Worth a Look, and you may want to move this one to the top of your reading list. Buyer Legends: The Executive Storyteller’s Guide reveals why traditional marketing practices fail to deliver a compelling brand experience. To remedy run-of-the-mill marketing, Authors Bryan Eisenberg and Jeffrey Eisenberg (with Anthony Garcia) recommend creating Buyer Legends to better understand audiences and improve their experiences with your…