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Reduce auto traffic: control traffic flow• Traffic signals used to control how much traffic enters the city.• Less traffic reduces congestion for public transport.• Like ramp metering for the whole city, makes all traffic flow more efficiently.

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Karlsplatz StadtsbahnStation by Otto Wagner.Vienna U-Bahn • U-Bahn is most important part of Vienna PT system. • Joint City-Federal funding and planning. • Sections are rebuilt from old tram and railway lines.

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4. OnlineHow can we use information technology to helpincrease public transport efficiency?One approach: use games to educate and socialnetworking to build political support for controversialprojects. But first, a small problem …

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Unfortunately, this is the attitude in many public transport agencies.

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And, it’s probably right. 1. Public transport is complex 2. Often input is limited to: – People & organizations with time to participate in meetings – People who benefit directly – People fixated on public transport

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On the other hand …Project-based citizen involvement programs haveworked.They have generated: • Better ideas • Political support for projects

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More specifically, using IT to helpRe-think the role of citizens in governmentNew IT and communications technologies will redefine therole of citizens in all aspects of government.The goal isnt data, culture, accountability or efficiency, itsbuilding a community to work together to solve problems. How will we create these communities?

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The prototype works:• BusMeister is fun• You can play on Facebook• Forum is online• Best Practices Library has many pages of informationBut no one is using it … why not?

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Prototype identified several problems• Fun game, but complex user interface• Social network limited to Facebook users• Hard to get people to contribute to the best practices wiki• Website organization is suboptimal But most importantly …

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Our business model was wrong …BusMeister may be fun, but it’s no Farmville andbesides, a game alone won’t attract enough people toaccomplish our goal of improved public transport.To be successful GreenCityStreets needs a sponsor: • Public transport agency • Advocacy group • Newspaper or media

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Or, as one agency told us … “Why would we buy something that lets passengers complain about our service?” What’s to be done?

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The answer is another question:When is a complaint not a complaint? (When you use it.)Innovative companies use customer input to:• Develop new products• Improve existing products• Build relationships and loyalty

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Why not try this in public transport?• Better ideas – Detailed neighborhood knowledge – Fresh perspective (why not?)• Clear show of political support for controversial plans (like bus lanes)• Creates committed customers - people who have a stake in public transport

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But, most importantly …Community-based planning will happen: – Applications are being developed; – Technology is improving; – We have many examples of “impossible” community-based applications (wikipedia).

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The real question is … Will transport agencies lead the way … or follow?