“We use ClearAg Mobile to help direct harvest operations based upon
field accessibility, soil temperature and weather forecast”

ClearAg Mobile is a mobile application powered by the Iteris EMPower™
learning platform, an adaptive forecasting engine for precision farming
that combines weather and agronomic data with machine learning
technology. As the EMPower platform learns about a grower’s farm,
fields, and crops through their use of the ClearAg Service, its adaptive
engine recalibrates to provide the most precise and relevant data for
specific field operations. As real-time weather events appear in the
forecast, ClearAg Mobile provides actionable insights, enabling
real-time decisions in context to current, forecasted, and historical
conditions. For example, ClearAg Mobile equips growers with
location-specific advisories on best times to access fields, plant,
spray, irrigate, fertilize and harvest through all phases of the
crop-growing season.

“Whether in the office or in the field, ClearAg Mobile provides growers
with precise information at the exact time they need it to minimize the
risks and maximize productivity throughout the entire crop growing
season,” said Tom Blair, senior vice president of Iteris’ Performance
Analytics Division. “Essentially, ClearAg Mobile is a grower’s ‘smart
farm advisor’ – it leverages robust agronomic and proprietary
land-surface models, and is equipped with machine learning and
artificial intelligence that dynamically learns about specific farm
operations to continually improve the decision support it offers
farmers.”

Through every phase of the crop-growing season, growers must make
decisions on a daily, often hourly basis. These decisions—whether having
to do with planting, crop growth, pest pressure, nutrient levels, or
harvest—affect costs and yield potential. Growers looking to minimize
yield loss and increase profits can leverage ClearAg Mobile of the
ClearAg Service to make science-backed and data-driven decisions at key
stages of the growing season.

“We use ClearAg Mobile to help direct harvest operations based upon
field accessibility, soil temperature and weather forecast,” said Eric
Halverson, CEO at Black Gold Farms in North Dakota. “ClearAg Mobile
helps our operation become more efficient by being able to predict
optimal harvest temperature for our potatoes, minimizing surface damage
during storage and maintaining quality.”

ClearAg Mobile provides actionable insights based on analyses of up to
30 years of historical weather and comprehensive water and soil
information gleaned from land surface modeling (LSM) techniques
optimized specifically for agriculture application. Unlike generic LSM
information available from public sources, the ClearAg platform’s
proprietary LSM capability for assessing past, current, and future soil
temperature and moisture as well as canopy wetness, has been
specifically optimized for agricultural applications.

"ClearAg Mobile allows you to monitor all key processes for a successful
growing season, whether it be monitoring soil conditions or reports from
the fields in terms of crop health,” said Daniel Palen, consultant in
Kansas. “It’s also a time saver, as the information is easily accessible
to multiple people and available whenever you need it, and easy to
cross-reference. You can draw conclusions as to how a field is
progressing and address concerns before they become too big to handle.”

ClearAg LIVE, Premium Weather Forecasting Services

Growers subscribing to use the ClearAg Mobile will also receive
complimentary access to ClearAg LIVE, Iteris’ premium weather
forecasting service that provide ClearAg Mobile users with access to
expert meteorologists via phone for customized weather forecasts. As
real-time weather events show up in current and forecasted conditions,
ClearAg Mobile users can call Iteris’ seasoned meteorologists for
additional support.

ClearAg LIVE is an add-on to the ClearAg Service that includes the use
of the ClearAg Mobile. Growers signing up for ClearAg Service including
the ClearAg Mobile will have complimentary access to meteorological
support from now until June 30.

ClearAg Mobile is available through a subscription of the ClearAg
Service. Growers subscribing to the ClearAg Service can download ClearAg
Mobile to any Apple device operating on iOS 8.4 and above.

Iteris is the global leader in applied informatics for transportation
and agriculture, turning big data into big breakthrough solutions. We
collect, aggregate and analyze data on traffic, roads, weather, water,
soil and crops to generate precise informatics that lead to safer
transportation and smarter farming. Municipalities, government agencies,
crop science companies, farmers and agronomists around the world use our
solutions to make roads safer and travel more efficient, as well as
farmlands more sustainable, healthier and productive. Visit www.iteris.com
for more information.

Iteris Forward-Looking Statements

This release may contain forward-looking statements, which speak only as
of the date hereof and are based upon our current expectations and the
information available to us at this time. Words such as "believes,"
"anticipates," "expects," "intends," "plans," "seeks," "estimates,"
"may," “should,” “will,” "can," and variations of these words or similar
expressions are intended to identify forward-looking statements. These
statements include, but are not limited to, statements about the new
ClearAg solution product release and the future success, benefits and
capabilities of such new release. Such statements are not guarantees of
future performance and are subject to certain risks, uncertainties, and
assumptions that are difficult to predict, and actual results could
differ materially and adversely from those expressed in any
forward-looking statements as a result of various factors.

Important factors that may cause such a difference include, but are not
limited to, our ability to our ability to successfully develop,
complete, roll out and gain broad market acceptance for our new ClearAg
solution product release, the challenges in the development of
software-based solutions generally; the potential impact of product and
service offerings from competitors and other competitive pressures; the
broad adoption of technology based analytics solutions in the
agriculture market; and the impact of general economic, political and
other conditions in the markets we address. Further information on
Iteris, Inc., including additional risk factors that may affect our
forward looking statements, is contained in our Annual Report on Form
10-K, our Quarterly Reports on Form 10-Q, our Current Reports on Form
8-K, and our other SEC filings that are available through the SEC’s
website (www.sec.gov).

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