If you are Facebook you are probably hoping that the whole IPO thing gets smaller and smaller in the rear view mirror as quickly as possible. The scrutiny that the social media giant has faced in light of its newly acquired responsibility to shareholders has created as many doubters as supporters. Hey, the love affair had to cool down at some point, right?

The latest bit of data that can be used against Facebook (if one chooses to do so) comes from the firm 33across. According to their findings, marketers are moving in the direction that makes Facebook less of their concentration rather than more. Th chart below comes from their findings. It’s a little tough to see so we apologize in advance.

I am not sure that this is really anything for Facebook and their fanboys/girls to worry about too much. This kind of question and the ...