For trail managers and organizations, the game offers a lot of opportunity to get visitors out to your specific trail and even reach out to new trail users. The National Park Service, trail groups and others are using the game to their advantage by reaching out to encourage safe play while exploring.

Tips for Trail Managers

Image by Ryan Cree

Reach out on your social networks to encourage Pokémon GO players to visit your trail.

When welcoming players to your trail, it’s always a good idea to gently remind them to be aware of their surroundings and respectful of others while playing.

Pick a safe, off-trail spot to set up shop with brochures or other information at popular PokéStops or gyms along your trail. It’s a great way to connect with users and generate local support for your trail.

Set lures at iconic places along your trail, such as bridges or historical markers, and engage with visitors. You can earn lures or even purchase them within the app at a nominal cost. (Make sure you set lures in safe, off-trail places and in open spaces in case you attract large crowds.)

Post photos of Pokémon quests near recognizable landmarks along your trail—and encourage others to do so as well. It will help encourage more participation and help build community pride.

Tips for Trail Users

Head over to TrailLink.com to find a trail near you. For varied Pokémon potential, pick trails that offer diverse “habitats” for different types of critters. Make sure the trail is long enough to hatch those eggs you’ve collected!

How and where you walk matters. The game measures distance by checking in on your location every once in a while. That means walking in a straight line for a while to hatch an egg or using incense (like on a trail, for instance) will calculate a longer distance than, say, walking around the block—and attract more critters more quickly.

Discover and learn about your trail when visiting PokéStops, which are most often placed at points of interest along the way.

When you post photos of your quest, be sure to mention or tag the trail you’re on.

If you happen to see a trail manager or representative on your adventure, be sure to stop, say "hi," and maybe even throw some support their way! After all, they're the ones who make the trails possible.

Tell Us About Your Adventures

Has your quest for Pokémon taken you to your local trail? Are you a trail manager who has been able to capture this latest gaming craze to support your trail? Tell us about your experiences!