Activate Your Social Audience With Content Gamification

Social ROI through Targeted Influencer Retargeting

Ever wonder what the relationship is between search and social? Does all of that sharing actually move the needle? Wonder no more! Today, MediaPost published a story by yours truly that hopefully addresses some of the key questions and opportunities facing marketers as they make investments in social and search. What do you think?

A couple of days ago, this articled titled “HOW TO: Manage Successful Social Media Promotions” was posted on Mashable. We’re excited to see the conversation it sparked and the questions it raised. The interest in social media and its potential to drive value for marketers and publishers continues to grow. Join the conversation at Mashable […]

We see increasing evidence that earned media is a potential treasure trove for small businesses. It’s inexpensive, extremely targeted, and potentially quite effective. Last week we published a few thoughts on how small businesses can take advantage of earned media online. You can find the post on the Business Week website here.

Adam Cahill recently posted his take on Key Take-Aways from 2009 on ClickZ. In the piece, he mentioned Meteor as a company on the path to addressing one of the most pressing needs in media measurement. Measuring the Right Things We’ve always measured everything online — except some of the things that really matter. In […]

This week, eMarketer reported data from Compete, Nielsen, and comScore showing a decline in visitors to Twitter from + 23M to + 20M. Why might that be? Our data here at Meteor collected from a cross-section of sites (though not necessarily representative) shows a VERY clear pattern:Click through rate on Tweets is inversely correlated with […]

Here are the slides from the Webinar we gave yesterday with Ayzenberg Group. Thanks to everyone that participated and attended! How to Create a Fan-Fueled Frenzy Onlinehttp://static.slidesharecdn.com/swf/ssplayer2.swf?doc=benstraleymeteorsolutionswebinarnovember182009activation-091119122012-phpapp01&stripped_title=how-to-create-a-fanfueled-frenzy-online View more presentations from Meteor Solutions.

Has Twitter-mania subsided? See the following chart for supporting evidence: If our experience with an increasing number of bogus followers and self-promotional Tweets is any indication, there is little question what’s behind this flattening in traffic. Today, Twitter requires too much work for it to be more than an occasional distraction. I hope they get […]

We are hosting another in a series of practical and prescriptive “Virtual Brown Bag” webinars on November 18th (Wed) at 11AM PT. We will provide best practices and tactical advice on how to use strategy and content to drive engagement and the organic spread of your marketing messages and creative. We will also be joined […]

We conducted a Webinar this morning on calculating the ROI of social media. Thanks to those of you that attended! The next Webinar will be on November 19th at 11AM PST. Look forward to connecting again then if not before! Measuring Social Media ROI – Meteor Solutions Webinarhttp://static.slidesharecdn.com/swf/ssplayer2.swf?doc=benstraleymeteorsolutionswebinaroctober292009-091029125534-phpapp01&stripped_title=measuring-social-media-roi-meteor-solutions-webinar View more presentations from bstraley.