And, george, now, turning to the holiday wars heating up right now over black friday. Retailers competing to start the busiest shopping day of the year earlier than ever. And we're talking as early as this sunday. So, is this really good news for shoppers? Abc's paula faris is here with the latest. Paula? How long before we have black friday in july? It could happen. It could. Black friday has been famous for its price slashing good deals and notorious for the knockdown fights. But this morning, the black friday fight is moving online. Cue the crowds. After walmart, target, toys "r" us and kmart announced their sales will start at 8:00 on thanksgiving night, sears says it's upping the ante, start black friday this sunday at 5:00 p.M. Customll be able to get deals online and then pick up their purchases in the store. They're going to have more options and more alternatives. Hopefully won't be as rushed. And they will feel they're getting the best deals. Reporter: Analysts wonder if other stores will try to match sears in what is shaping up to be an extremely competitive holiday shopping season. Saying the earlier stores can convince people to start spending, the better. The big box stores are coming out this year and trying something different. They're trying to extend the opportunity of shopping and give the customer as many times to shop as they can. Reporter: For its part, sears says it is just moving the same direction as its customers, online. I think black friday five years from now is going to have an awful lot more convenience options for the customers. I think with the adoption of technology, people are going to be shopping more and more with smartphones, tablets. Lord & taylor is another store opening their doors on thanksgiving. But not everybody likes the idea of shopping on thanksgiving day, on the holiday. A petition on change.Org is collecting signatures, begging retailers to stay closed on the holiday and preserving family time. A lot of the signatures coming in from the employees. You can get tip for finding the best black friday bargains

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