SP Business School

SP Business School

SP Business School

AirAsia Marketing Plan Competition 2012

About 130 students and guests attended the Finals of the AirAsia Marketing Plan Competition 2012.

This Marketing Plan Competition with AirAsia was part of the school’s efforts to give the final year Diploma in Business Administration (Marketing Management Option) students an authentic marketing experience in the corporate world.

The stakes were high in this Competition as the company generously sponsored $5000 AirAsia vouchers as prizes to the winning teams and flying the champion team to AirAsia Training Centre in Kuala Lumpur. It was a tough battle across five marketing classes and sixteen teams. Eventually, the top four teams emerged and they delivered their marketing plans to the judges at the Finals with passion and creativity.

“The students were great and fantastic. They all did a wonderful job and they all have a great future ahead!” commented by Ava from AirAsia.

2nd Runners-Up: Team Dream High with Kenneth Lee and Sarah Lim of SP Business School (2nd row, left to right) and with Joey Tan & Shahidah of AirAsia; From left to right (front row), Yang Shuet Jing, Joey Tan, Shahidah, Nur Jannah, Tan Zhao Lin, Esther Tan