'Long before these allegations surfaced last week. Our new packaging looks nothing like Hershey’s or anyone else’s.'

In its initial complaint, Hershey offered side-by-side photos of its candy and TinctureBelle's products, showing names and package designs that appeared similar.

Mr Mayes added: 'The suggestion made by some media reports that our products are available to children, and even sold side-by-side with Hershey products, is dumbfounding, and shows a profound lack of awareness of how infused cannabis products are regulated, manufactured, and sold under Colorado’s strict regulatory regime.'