Virtuous Nonprofit Blog

Barbara O’Reilly was recently featured on our Responsive Fundraising Podcast, where she discussed the three stages that follow an unexpected world event. First, the response phase, where we each find a way to contain the negative impact of the change. Next, comes the recovery phase, in which we all work together to find a way…

This post was provided by Joshua Meyer, the Director of Marketing at OneCause. With the entire nonprofit sector facing an unprecedented set of new challenges, your fundraising event plans for the year have undoubtedly seen some drastic revisions. Your radar is probably jammed with constantly changing priorities, but remember that reinforcing your personal relationships with…

We talk extensively about the modern donor. Their elevated expectations are the driving force behind nonprofits switching to responsive fundraising strategies. But nonprofits aren’t the only ones who feel that shift. According to Markstein and Certus Insights, seventy percent of consumers want to know what the brands they support are doing to assist in social…

This post was contributed by our partners, Wild Apricot. A common mistake nonprofits make is spending all their resources and efforts on marketing and attracting new donors or members. Your initial conversation rates may be great, but what happens after a year, when it’s time for them to renew? A lot of organizations struggle with…

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A major element of responsive fundraising includes solving for the hyper-connected world we live in. On one hand, it has never been easier to reach thousands of donors in an instant. On the other hand, competition for attention has never been more difficult. This fact has never been more clear than during global events, especially…

At Virtuous, our top priority is to support nonprofits as they evolve to meet the demands of the modern donor. That means identifying generosity trends, researching new fundraising philosophies and adding new features to our products on a regular basis. Recently, we released a tracking pixel called Web Listener to help our customers understand their…

It’s been an amazing six months of growth at Virtuous. Our team continues to grow. We’ve added unprecedented features to our product suite. And, most recently, we are proud to announce that we have joined The Giving Institute as their newest member. For those who might not be familiar, The Giving Institute is counted among…

Much of the funding necessary to keep nonprofit organizations running comes directly from generous individuals choosing to support those missions with their hard-earned money. Donors constitute the backbone of any nonprofit. It is for this reason that attracting and retaining donors for your nonprofit is one of the most important aspects of the industry. Effective…

The success of marketing automation and responsive fundraising relies on the constant collection of donor data. It’s important to pull from website behavior and email engagements. However, to get a full picture of your donor, you need to pull from social media, too. We put together a list of a few use cases for marketing…

Recently, I stumbled upon Elizabeth Dunn’s Ted Talk Helping Others Makes Us Happier…But It Matters How We Do It and it instantly became a favorite. In 15 minutes, Elizabeth explained the motivation behind every act of generosity and why responsive fundraisers are critical to the future of giving. To hear her talk in its entirety,…