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CCS summit to promote interactive design, tech

An upcoming College for Creative Studies summit is meant to elevate Detroit's status in the interactive design world.

Michigan university alumni who work at or consult for brands such as Nike Inc., Google Inc. and Warner Music Group will be the speakers at the April 14 summit at CCS.

"By having this summit annually, it will become natural for people to think about Detroit as a center for a creative future," said Sooshin Choi, provost and vice president for academic affairs at CCS.

CCS expects about 300 attendees, Choi said. Attendees will include industry professionals and students from CCS and other schools.

Among the speakers in the lineup are Mike Jbara, president of the Alternative Distribution Alliance, a division of Warner Music Group, and Lawrence Burns, a University of Michigan professor of engineering practice and a consultant to Google.

In the music industry, Jbara said, interactive design involves reacting quickly to emerging markets. Sellers of consumer goods and services need to track data, study consumer behavior and monitor consumers' use of new technology, he said.