The Colonial Inn

Colonial Inn was in need of help to make them stand out from other senior retirement communities. GCI worked with them through a complete re-branding, marketing and advertising campaign. At that time The Colonial Inn had a 15 room vacancy. Within 18 months we exceeded the original goal of filling all of the rooms and generating a waiting list. The Colonial Inn is currently full with a 25 person waiting list.

We created business cards, letterhead, envelopes, multiple sales flyers. We updated the floor plans and created a site plan, named all of the rooms and designed an informational catalogue and a presentation folder to hold their collateral.

For additional customer service support, we designed a newsletter, postcards, self mailer, three panel brochure, thank you cards and meal coupons. We suggested and designed sandwich boards for touring hours and created banners for each season of the year. After review, we enhanced their exterior and interior signage and executed interior design integration and branding of their sales center.