Beyonce H&M bikini advert is censored by New Yorkers

New York City residents have repeatedly censored a poster of Beyonce modelling bikinis in an H&M advert, it has emerged.

Locals in the Lower East Side of NYC are taking it upon themselves to cover up what they deem to be an immodest advert on a bus stop in the area.

Residents have reported seeing a sheet of paper covering the singer’s lower half in the shot, in which she poses provocatively in a bikini on a beach.

One source told PerezHilton.com: ‘There is a billboard of Beyoncé at the bus stop at grand and Columbia – one of the H&M ones of her in a bikini. Every day someone tapes a cover over it, now it is opaque sheeting and every day people rip it down.’

Beyonce smoulders for new H&M. summer campaign (Picture: H&M)

‘You can see what is left of yesterday as the white covering at the bottom of the ad. We suspect the same modesty war that exists in Williamsburg but it is daily now,’ they added.

The poster’s continued censorship is thought to be the work of the numerous religious and immigrant communities in the Lower East Side area.

Similar incidents have been reported in another New York neighbourhood, Williamsburg in Brooklyn, which a large community of Orthodox Jews calls home.