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Watch the Masters

Years ago, Kasich listened to the Reverend Billy Graham address a packed stadium and realized one of the great secrets of public address: "Fifty thousand people, and everyone thinks Graham is speaking just to him."

Dershowitz concurs. You want your speech to seem like a conversation between you and each audience member, he says. For an object lesson, he recommends watching some David Mamet—specifically, Glengarry Glen Ross. "[Mamet's] the master of interactive conversation," Dershowitz says. "He invites response." You're not watching Alec Baldwin's speech to find ways to drop more F-bombs; you just want to get the back-and-forth.