Abstract

The Coles College of Business at Kennesaw State University is ratcheting up its marketing
expertise‚ especially in the exploding area of data mining‚ with the addition of Joseph
F. Hair‚ Jr.‚ Ph.D. to the faculty of the Coles College of Business. He will join
the Coles College as a professor this fall.

Hair has been advancing the field of marketing research for more than three decades
and has authored more than 40 books.

“Joe is one of the top marketing experts in the nation‚” says Coles College Dean Tim
Mescon. “He has literally written the book on marketing research. Actually‚ it’s a
bestseller.” Hair’s text Marketing is used around the world‚ has been translated into
Spanish‚ Portuguese‚ Chinese and Malaysian‚ and has English−language editions adapted
for more than 15 countries. His book Multivariate Data Analysis explores research
techniques such as data mining and has been widely praised for being understandable
and accessible for even the non−statistician.

Hair comes to KSU from Louisiana State University‚ where he has been highly successful
as director of the Entrepreneurship Institute in the Ourso College of Business. Under
his leadership‚ the Entrepreneurship Institute was named one of the top 12 such programs
in the country by Entrepreneur magazine in 2003 and third in the country by Forbes
magazine/Princeton Review in 2004. Hair received the Outstanding Marketing Teaching
Excellence award from the Academy of Marketing Science in 2004.

He is currently president of the Society for Marketing Advances‚ and is program chair
of the 2005 Academy of Marketing Science Conference. He has also been recognized as
a Distinguished Fellow of the Society for Marketing Advances‚ the Academy of Marketing
Science‚ and Association for Collegiate Marketing Educators. He has also held leadership
positions with several other prestigious organizations.

The new professor proclaims that he is eager to add his experience to the offerings
at the Coles College.

“The Coles College is an impressive institution that fosters a strong understanding
of marketing principles‚” he says. “I think together‚ we can make great strides in
producing world class research as well as in serving the more applied needs of the
business community.”

He brings more than an academic background to his new position. His extensive experience
in the business community is sought−after worldwide. He has been retained as a marketing
consultant in the food‚ healthcare‚ telecommunications‚ financial services‚ and electronics
industries‚ and has provided expert testimony in a variety of situations. His clients
have included Coca Cola‚ GM‚ Kroger‚ Toyota and Holiday Inns.

Hair joins a university committed to celebrating the best in business achievement.
The Department of Marketing and Professional Sales at the Coles College is home to
the national Collegiate Sales Competition. It is the only competition of its kind‚
in which students square off based on their sales skills. The Coles College also hosts
such cutting edge marketing initiatives as the new Creativity and Innovation Project‚
which uses a faculty of experts in applied creativity to encourage creative approaches
in academia and the business world.

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Kennesaw State University is a comprehensive‚ residential institution with a growing
student population of 18‚000 from 129 countries. The third largest university in the
state‚ and a member of the 34−institution University System of Georgia‚ KSU offers
more than 55 undergraduate and graduate degree programs.

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A leader in innovative teaching and learning, Kennesaw State University offers more than 150 undergraduate, graduate and doctoral degrees to its more than 35,000 students. With 13 colleges on two metro Atlanta campuses, Kennesaw State is a member of the University System of Georgia and the third-largest university in the state. The university's vibrant campus culture, diverse population, strong global ties and entrepreneurial spirit draw students from throughout the region and from 92 countries across the globe. A Carnegie-designated doctoral institution, it is one of the 50 largest public institutions in the country. For more information, visit kennesaw.edu.