Have you ever received a great email and wondered, “how did they do that?” Or wanted to share an awesome email you created, but was worried it would break when forwarded? Without easy access to the source code or a web-based version, these can be tricky tasks — and an issue we frequently encounter when analyzing […]

Longtime Litmus partner Pardot recently announced the addition of an Email Analytics integration to their platform. The integration allows users with Pardot’s advanced email package to view engagement stats, print and forward data, along with email client and device usage. An example of Pardot’s email client/device report “Knowing what devices or email clients your prospects use can clue […]

As more mobile devices are introduced into the marketplace, the number of screen sizes we need to consider when designing email is exploding. This superabundance of screen sizes directly impacts the design and planning process—affecting how you determine breakpoints in media queries, lay out your design and use responsive design techniques. To make matters more […]

When companies add personality and life into their emails, subscribers are able to see that there are actual people behind the brand they are interacting with. Furthermore, it helps foster relationships between subscriber and brand. And, isn’t that exactly what companies aim to do when sending email — build relationships with their subscribers in order […]

Thanks to everyone that joined my webinar on Tuesday! With 43% of emails now being opened on a mobile device, it’s important to understand the options available for making emails that render well and perform better. I covered a lot of ground in an hour: Various mobile email design approaches: responsive, fluid, scalable and aware […]

The explosive growth of mobile email opens is really astonishing. Updating our monthly email market share stats gives me an opportunity to look at trends and comparisons over time, and also consider what we should do in response to those figures. While mobile opens are holding steady around 43% in Q1 this year, two years […]

We are (obviously) big advocates of testing your emails before the final send. Proofreading, checking links, and verifying how your email renders across all of the major email clients are just three crucial steps in the QA process. Not only can an error-ridden email result in unsubscribes, but it can affect your reputation as well. […]

We’re excited to introduce you to Ed — the newest member of the Litmus gang! WELCOME ED, SENIOR DEVELOPER Ed is a software developer who has lived in the Boston area his entire life. While he graduated from U-Mass Lowell, he prefers to think that most of his education as a software developer came from […]