A leading global manufacturer of construction chemicals wanted to understand current and future market opportunities in Vietnam so as to formulate a business expansion strategy.

The objectives of the study were to:

Estimate the size and potential of the silicone sealant market in Vietnam

Define the optimal path to market and customer segments

Map the competitive landscape

Profile three major competitors

Recommend business expansion strategy

The process

Spire began with secondary research using Vietnamese language sources to grasp macroenvironmental issues and industry-specific trends for the silicone sealants market. This was followed by conducting in-depth interviews with prominent importers/manufacturers, distributors and fabricators to define market conditions and purchasing patterns in detail. Interviews with decision influencers (main contractors and architects) were also carried out.