Secrets of a Viral Video Maker

10/8/2013 4:14PM

A viral video sweeping the internet managed to give some New Yorkers the fright of their life, but the whole thing was an elaborate marketing campaign for the "Carrie" remake in theaters next week. James Percelay, co-founder of the marketing firm Thinkmodo, which made the video, joins the News Hub.

This transcript has been automatically generated and may not be 100% accurate.

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