The retail MagicBands sell for $12.95 plus tax, and come in the full range of seven colors - pink, blue, red, green, orange, gray, yellow. The bands come in a great 'NextGen' looking box - complete with instructions on adjusting the band, and a clear notice that the bands are not returnable once purchased.

At the time of MagicBand purchase, you must already have an RFID ticket or existing MagicBand.

The Cast Member will link the new MagicBand to your ticket, and My Disney Experience account if available. This means that you cannot buy additional bands for other people not present, as each band must be linked at the time of purchase.

You can link multiple MagicBands to your My Disney Experience account, so for Annual Passholders, resort guests, or offsite guests who may want more than one band, this is possible.

Once linked to your My Disney Experience account, MagicBands can be retained and used for future trips.

A 10% discount on MagicBands is available to Annual Passholders and DVC Members.