Digital campaign using emojis to create awareness of malaria symptoms ° 12 million people reached across social media platforms Godrej HIT, from the house of Godrej Consumer Products Limited, is a well-known household insecticide brand, trusted by millions of households in India, when it comes to eliminating dangerous insects and pests from their homes. On…

Pitch CMO 2019: Surana, VP, New Product Development, DS Group emphasized the growth of influencer marketing paradigm in India and how it is helping brands At the Pitch CMO 2019 Summit held at Leela Ambience Gurugram, Shashank Surana, VP, New Product Development, DS Group spoke on ‘Building Brand- The Influencer Way’ wherein he laid emphasis on the…

Vats, Group CEO & Managing Director, Viacom 18 Media, spoke about ‘Harmonising chaos in a new world order’ The Pitch CMO Summit 2019, Delhi, kicked off with much enthusiasm as Sudhanshu Vats, Group CEO & Managing Director, Viacom 18 Media, took to the stage to deliver the keynote address. Speaking on the topic of ‘Harmonising…

“When performance is measured and reported, the rate of improvement accelerates” -Thomas Monson Performance based marketing or affiliate marketing is increasingly being used by brands as a channel to promote products, generate leads as well as create brand awareness. As brands rely heavily on digital channels of marketing, Performance Marketing has become mainstream. This can…