Tim Andree explains Dentsu's approach to international growth

SHANGHAI - In his first ever interview with Campaign Asia-Pacific, Dentsu’s Tim Andree discusses what it takes to make acquisitions work, the value of experimenting outside the borders of marketing and the importance of empowering local leaders.

Now EVP of Dentsu and executive chairman of Dentsu Aegis Network DAN, Andree is the first non-Japanese employee to make it onto the agency’s board. That happened in 2013, after he had made Dentsu the fastest growing network in the US and helped grow overseas revenue from just 4 per cent to 15 per cent. Since the acquisition of Aegis, the figure has risen to 54 per cent as of Q1 2015.

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