LG G4 The Most Ambitious Smartphone Yet Arrives In The UAE

LG Electronics (LG) today (05/27/2015) unveiled its eagerly anticipated LG G4 smartphone and announced that it will be available from the first week of June in the UAE. The widely praised LG G4; successor to the G3, aims to provide consumers with an evolutionary experience and to set new rules in defining what a premium mobile device can be.

With the G4, LG focused on delivering comfortable elegance, a great visual experience and a human-centric user experience. The LG G4 camera features a rare-in-smartphones F1.8 aperture lens which allows 80 percent more light to hit the image sensor than in the LG G3. The innovative camera module is paired with the new IPS Quantum Display that is better in every way than the innovative Quad HD display introduced to the world in the LG G3. The LG G4 embodies human sensibility that is clearly visible in its Slim Arc exterior design and graphical user interface.

Speaking on the launch of the LG G4 in the UAE, “We are living up to our promise of innovation for a better life with a premium smartphone that is more focused on delivering a balanced user experience that can compete with the best of the best,” said Mr. D. Y. Kim, President LG Electronics, Gulf FZE. “We wanted to give consumers a truly human-centric device that combined the analog sensibilities with technologies that deliver real world performance. From the design to the camera to the display to the UX, this is the most ambitious phone we’ve ever created.”

Comfortable & Elegant Design

The LG G4 is available in handcrafted, genuine full grain leather in six beautiful colors. Other material options for the G4 rear cover include pure Ceramic White with 3D patterns, artisan-forged Metallic Gray as well lustrous Shiny Gold. The comfortable elegance of the LG G4 is defined by the Slim Arc, which runs along its entire body, highlighted by a display with a subtle curvature.

Great Visual Experience

LG designed the 16MP camera in the LG G4 to capture beautiful images, even under less than ideal lighting conditions. The camera module features a wide F1.8 aperture lens that allows 80 percent more light to reach the sensor and greatly improves low-light performance even further with its OIS 2.0.

New for G4, Manual Mode allows experienced photographers the ability to exercise more artistic expression by letting them directly control the focus, shutter speed, ISO, exposure compensation and white balance for every shot. Advanced photographers can also save their photos in RAW format, in addition to JPEG. The advanced camera in the LG G4 is complemented by Color Spectrum Sensor (CSS), the first feature of its kind to find its way into a smartphone.

For selfies good enough to frame, LG included an industry-leading 8MP front-facing camera for sharp, detailed portraits and group shots. Gesture Interval Shot improves on the original Gesture Shot feature by taking four shots spaced two seconds apart, increasing the chance of getting that perfect shot under the most difficult conditions. Triggering the shutter is as simple as opening and closing one’s hand twice in front of the camera.

Taking a quantum leap in display technology, the LG G4 is the first smartphone to use LG Display’s new 5.5-inch IPS Quantum Display, which offers 20 percent greater color reproduction, 25 percent improvement in brightness and 50 percent greater contrast. It is the first Quad HD display to employ Advanced In-Cell Touch (AIT) technology, which combines the LCD and touch sensor into a single layer to provide better color reproduction and touch sensitivity.

With G4, the higher quality display doesn’t come at the expense of battery life thanks to its high-capacity 3,000mAh removable battery, combined with the snappy yet energy-thrifty Qualcomm®Snapdragon™ 808 processor.

Human-Centric UX

The LG G4 is the first phone to utilize the new human-centric UX 4.0 that promises to be simpler and more intuitive to better understand and respond to the needs of each user. The improved UX eliminates unnecessary steps while providing more configuration options and features for advanced users including the new: Quick Shot feature, Gallery feature, Memories feature, Event Pocket feature, an improved Smart Notice feature and of course the all-important and improved Quick Help feature. In addition to this Google Office comes pre-installed on the LG G4 for easy collaboration on-the-go and G4 owners will receive an additional 100GB of Google Drive storage free for two years.