Top Dealer Backs GM's Price Cuts

By

Lee Hawkins Jr. Staff Reporter of THE WALL STREET JOURNAL

Updated Jan. 13, 2006 12:01 a.m. ET

General Motors Corp. won backing from the nation's largest auto retailer for the new pricing strategy that the company hopes will bolster its sliding U.S. market share, even as some other dealers have expressed concerns that they would be giving up some of their new-vehicle profit margin under the plan.

Mark LaNeve, GM's vice president of North American sales, service and marketing, will travel to 24 cities this month to stress to GM dealers that the company plans to stick to its new pricing strategy, which asks dealers to...