A TUSHON Tale

July 27, 2016

Caroline first came up with the idea for a premium disposable toilet seatcover prior to 2010, as she had three young preschool and primary schoolaged children and like many other females, was worried about the germs sheand her family could catch while using public toilets. Caroline was frustratedthat the daily use of public toilet facilities with her children caused her stressand affected the time she spent with her children.

Mothers with young children frequently use public toilet facilities duringtheir visits to restaurants, shopping centres, at cafes to meet friends, at thelocal park for play dates, gyms, aquatic centres and sporting fields for theirweekly sports programs, local halls for play group and airports, aeroplanesand hotels during family travel.

She recognised the need for such a product, as discussion with other mumsand female friends revealed a widespread fear of catching germs from publictoilet seats. She would also always hear the common complaint from themother in toilet cubicle next to her begging their desperate child to hold andwait while mummy frantically lined the seat with toilet tissue. She knew firsthand the frustration women felt and what lengths they went to while usingpublic toilets, to protect themselves and their children from the germs theyfeared.

Caroline believed that mothers should not have to go through such stress andanxiety to do something as simple as using a public toilet, something thatmost mothers do daily with young children. Life with children is too busyand time is too precious to give it away to something that can so easily besolved. So Caroline decided that she would develop a product that wouldprovide a solution to this widespread problem and give mothers their timeback with their children, because mothers would rather be on the sportingsideline than wasting time in a public toilet.

Caroline developed a premium product that would change the way peopleperceived and experienced the everyday necessity of using public toilets. Nomore hovering, lining the seat with large amounts of toilet paper while herchildren anxiously held on waiting or worrying about the cleanliness ofpublic toilet facilities.

It was important to Caroline that the product be thick, strong and soft with adistinctive shape and size to allow for complete coverage and hygienicprotection, whilst also being individually wrapped so that the product wouldbe unique, convenient to use and portable. The product was also developedto be environmentally friendly, with it being flushable, biodegradable andsafe for septic systems and to help reduce tissue waste from 40% of femaleslining public toilet seats with toilet tissue to sit on them each use.

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