Member Communication Resources

2016 Association Communications Benchmarking Report

This definitive report for peer benchmarking in association communications delivers data and insights from more than 1,000 trade and professional association leaders from more than 90 industries. Download Now.

In addition to downloading the full report, you can find your communication best practices scores by taking the survey and accessing your customized Best Practices Report Card. This personalized report is available when you sign up as a new user at https://communicationsbenchmark.naylor.com, and complete at least 50 percent of the 2016 survey questions. This new report is sure to be a valuable tool as you assess what course corrections may be needed in your current communication strategy.

Without a doubt, people love stats, facts and figures. You can incorporate infographics within your association’s magazine, on a conference landing page and much more; and in turn, this helps your association increase awareness, recruit new members and staff, generate traffic to your association’s website, and show expert understanding of the subject and/or your industry.

Membership directories and industry resource guides are not a thing of the past; rather, they are evolving with the world around them to coexist in print and digital. Many associations have discovered a sweet spot where the two mediums can complement each other instead of competing for attention.

Check out our infographic about how associations can keep directories and resource guides relevant for members in a digital age.

2016 Association Communications Benchmarking Report

This definitive report for peer benchmarking in association communications delivers data and insights from more than 1,000 trade and professional association leaders from more than 90 industries. Download Now.

In addition to downloading the full report, you can find your communication best practices scores by taking the survey and accessing your customized Best Practices Report Card. This personalized report is available when you sign up as a new user at https://communicationsbenchmark.naylor.com, and complete at least 50 percent of the 2016 survey questions. This new report is sure to be a valuable tool as you assess what course corrections may be needed in your current communication strategy.

Our expertise and breadth of solutions, along with our recognition that no two associations’ needs are the same, is what makes Naylor different. But don’t take our word for it – read what our clients have to say about our solutions.

Without a doubt, people love stats, facts and figures. You can incorporate infographics within your association’s magazine, on a conference landing page and much more; and in turn, this helps your association increase awareness, recruit new members and staff, generate traffic to your association’s website, and show expert understanding of the subject and/or your industry.

Membership directories and industry resource guides are not a thing of the past; rather, they are evolving with the world around them to coexist in print and digital. Many associations have discovered a sweet spot where the two mediums can complement each other instead of competing for attention.

Check out our infographic about how associations can keep directories and resource guides relevant for members in a digital age.

Our expertise and breadth of solutions, along with our recognition that no two associations’ needs are the same, is what makes Naylor different. But don’t take our word for it – read what our clients have to say about our solutions.

Member Communications: Benchmarking

In the first two parts of our series we learned that in 2015 associations used social media more frequently than any other communications channel and are striving to create content that their members find relevant. Now, we’ll explore the unique challenges faced by small, mid-size and large associations.

In part 2 of our three-part Insider Insights series, based on our 2015 Association Communications Benchmarking Study, we illustrate how many associations still struggle with the tactical and operational aspects of their communications.

Data from our 2015 Association Communications Benchmarking Study shows that, for the first time, associations are using social media more frequently than any other communication vehicle to reach members. However, association professionals remain concerned about posting relevant content and using content effectively across other channels, too. Find out more through this comprehensive infographic — the first in our 2015 Insider Insights series.

In the first two parts of our series we learned that in 2015 associations used social media more frequently than any other communications channel and are striving to create content that their members find relevant. Now, we’ll explore the unique challenges faced by small, mid-size and large associations.

In part 2 of our three-part Insider Insights series, based on our 2015 Association Communications Benchmarking Study, we illustrate how many associations still struggle with the tactical and operational aspects of their communications.

Data from our 2015 Association Communications Benchmarking Study shows that, for the first time, associations are using social media more frequently than any other communication vehicle to reach members. However, association professionals remain concerned about posting relevant content and using content effectively across other channels, too. Find out more through this comprehensive infographic — the first in our 2015 Insider Insights series.

“We were just looking for a print publication, and it’s gone worlds beyond that,” says Liz Richards, executive vice president of the Material Handling Equipment Distributors’ Association (MHEDA). MHEDA helps more than 600 members in the material handling business community stay competitive and connected. They needed a partner capable of developing a complete communications strategy. Watch how Naylor deployed their Content 360° program to fully integrate print and online communications, and how MHEDA and Naylor harnessed the power of their members to expand the reach of MHEDA’s communications online, in person, and in print. Watch now.

The United Motorcoach Association needed a no-risk solution to better engage exhibitors and build non-dues revenue through their communications platforms.
They wanted to deliver a seamless experience for exhibitors and vendors who had both advertising and event space needs.

As a long time client of Naylor Event Solutions, UMA began working with Naylor Communication Solutions in an effort to build non-dues revenue and enhance their
offerings for members and exhibitors alike. Working with Naylor on both the event and communications front helped UMA surpass their overall revenue goals by 105 percent and increase new exhibitors by 25 percent. Read more about their cross-solution success story.

Case Study: ADCI

ADCI engaged Naylor Association Solutions in late 2008 upon realizing their communications vehicles no longer met their needs. Since then, Naylor has partnered with ADCI to transform their marketing from a print magazine and static website to a comprehensive marketing platform that includes a print and digital version of a bimonthly magazine, a biweekly newsletter, ADCI TV, a mobile app, a show program, an online buyer’s guide and more.

Ongoing successes earned the Naylor team “a seat at the table” among the ADCI Board of Directors. As a trusted entity and the marketing arm of the Association, the Naylor team plays an integral role in helping ADCI improve and grow. So, when ADCI decided to find a new website company, the
choice to use Timberlake (a Naylor company) was a no-brainer. Read more about ADCI’s story.

“We were just looking for a print publication, and it’s gone worlds beyond that,” says Liz Richards, executive vice president of the Material Handling Equipment Distributors’ Association (MHEDA). MHEDA helps more than 600 members in the material handling business community stay competitive and connected. They needed a partner capable of developing a complete communications strategy. Watch how Naylor deployed their Content 360° program to fully integrate print and online communications, and how MHEDA and Naylor harnessed the power of their members to expand the reach of MHEDA’s communications online, in person, and in print. Watch now.

Case Study: Constructor Magazine

Disgruntled with declining results of their Constructor magazine, the Associated General Contractors of America (AGC) sought a publisher who could reverse these negative trends.When Naylorproposed transforming Constructor into a full-fledged brand, AGC knew it was time to begin working. Read more about AGC Construtor’s rebranding story.

Simply put, magazine publishing wasn’t NACAS’s expertise. They
couldn’t manage developing the content, selling ads and printing
the publication in a timely or cost effective manner. They were
losing money and could no longer afford to dedicate resources to
this task.

Case Study: The New York State Association of Fire Chiefs

When in-house production of its quarterly magazine, SIZE UP, became too much of a time and financial burden, NYSAFC looked for a vendor that could ensure efficient production of the magazine and take over sales so NYSAFC staff could focus on improving editorial quality. Read how Naylor and NYSAFC work together to optimize sales, production, and editorial to produce an improved suite of communications that meets NYSAFC’s information and financial goals.

The United Motorcoach Association needed a no-risk solution to better engage exhibitors and build non-dues revenue through their communications platforms.
They wanted to deliver a seamless experience for exhibitors and vendors who had both advertising and event space needs.

As a long time client of Naylor Event Solutions, UMA began working with Naylor Communication Solutions in an effort to build non-dues revenue and enhance their
offerings for members and exhibitors alike. Working with Naylor on both the event and communications front helped UMA surpass their overall revenue goals by 105 percent and increase new exhibitors by 25 percent. Read more about their cross-solution success story.

Case Study: NSSGA

When you’re the leading voice of those who create the foundation of American life, consistent excellence for holding your brand and members to the highest regard is your goal. Addressing this intricate task, the National Stone, Sand & Gravel Association put its faith in Naylor’s trusted publication team. Read more about NSSGA’s story.

Case Study: MHEDA

The innovative minds at the Material Handling Equipment Distributors Association (MHEDA) suspected that incorporating video into their communications strategy would increase audience engagement but the overwhelming task of creating a video strategy stifledprogress. MHEDA needed an expert partner in the industry, and Naylor was their answer. Read more about MHEDA’s story.

Case Study: NAFA

Recognizing interest in their publications was declining, NAFA Fleet Management Association looked for ways to boost its authority and reach in the fleet management industry. They turned to Naylor to help maintain their status as the voice of the fleet management profession. Read more about NAFA’s story.

Case Study: ADCI

ADCI engaged Naylor Association Solutions in late 2008 upon realizing their communications vehicles no longer met their needs. Since then, Naylor has partnered with ADCI to transform their marketing from a print magazine and static website to a comprehensive marketing platform that includes a print and digital version of a bimonthly magazine, a biweekly newsletter, ADCI TV, a mobile app, a show program, an online buyer’s guide and more.

Ongoing successes earned the Naylor team “a seat at the table” among the ADCI Board of Directors. As a trusted entity and the marketing arm of the Association, the Naylor team plays an integral role in helping ADCI improve and grow. So, when ADCI decided to find a new website company, the
choice to use Timberlake (a Naylor company) was a no-brainer. Read more about ADCI’s story.

The Power of Video: An Association TV Case Study

Video is transforming the presentation of content around the world, and the mastery of this medium is proving to be the decisive factor for industry leading businesses. Improve your business’s outreach and success for tomorrow, by allowing Naylor to take you there today. Watch The Power of Video: An Association TV Case Study

Case Study: Constructor Magazine

Disgruntled with declining results of their Constructor magazine, the Associated General Contractors of America (AGC) sought a publisher who could reverse these negative trends.When Naylorproposed transforming Constructor into a full-fledged brand, AGC knew it was time to begin working. Read more about AGC Construtor’s rebranding story.

Simply put, magazine publishing wasn’t NACAS’s expertise. They
couldn’t manage developing the content, selling ads and printing
the publication in a timely or cost effective manner. They were
losing money and could no longer afford to dedicate resources to
this task.

Case Study: The New York State Association of Fire Chiefs

When in-house production of its quarterly magazine, SIZE UP, became too much of a time and financial burden, NYSAFC looked for a vendor that could ensure efficient production of the magazine and take over sales so NYSAFC staff could focus on improving editorial quality. Read how Naylor and NYSAFC work together to optimize sales, production, and editorial to produce an improved suite of communications that meets NYSAFC’s information and financial goals.

Case Study: NSSGA

When you’re the leading voice of those who create the foundation of American life, consistent excellence for holding your brand and members to the highest regard is your goal. Addressing this intricate task, the National Stone, Sand & Gravel Association put its faith in Naylor’s trusted publication team. Read more about NSSGA’s story.

Case Study: MHEDA

The innovative minds at the Material Handling Equipment Distributors Association (MHEDA) suspected that incorporating video into their communications strategy would increase audience engagement but the overwhelming task of creating a video strategy stifledprogress. MHEDA needed an expert partner in the industry, and Naylor was their answer. Read more about MHEDA’s story.

Case Study: NAFA

Recognizing interest in their publications was declining, NAFA Fleet Management Association looked for ways to boost its authority and reach in the fleet management industry. They turned to Naylor to help maintain their status as the voice of the fleet management profession. Read more about NAFA’s story.

The Power of Video: An Association TV Case Study

Video is transforming the presentation of content around the world, and the mastery of this medium is proving to be the decisive factor for industry leading businesses. Improve your business’s outreach and success for tomorrow, by allowing Naylor to take you there today. Watch The Power of Video: An Association TV Case Study

Member Communications: Content Development & Strategy

Just because you are accountable for content creation and member engagement, doesn’t actually mean you have time to do it all – not to mention do it all well. If the thought of trying to justify a new head count, or trying to outsource some of your communications has crossed your mind, we encourage you to watch for a closer look at the pluses and minuses of outsourcing content and entrusting external forces to be the voice for your association.

Producing a magazine is hard work, whether it’s semi-annual, quarterly or monthly, print or digital. So, whether you already produce a print magazine and are considering going all digital, or if you are thinking about incorporating a magazine into your communications program for the first time, you will benefit from going through the following checklist before making your final decision.

Just because you are accountable for content creation and member engagement, doesn’t actually mean you have time to do it all – not to mention do it all well. If the thought of trying to justify a new head count, or trying to outsource some of your communications has crossed your mind, we encourage you to watch for a closer look at the pluses and minuses of outsourcing content and entrusting external forces to be the voice for your association.

During this 45-minute webinar you will receive insight on and direction for your communication plan formulated on results from Association Adviser and Naylor Association Solutions’ annual Association Communications Benchmarking Study. Data presented is based on responses from more than 700 association executives representing small, medium and large associations across numerous industries.

As you develop your 2016 communication plan, this webinar will help outline your roadmap for success through data, tips and best practices for planning a comprehensive communication program. Download the recording now!

As an association executive, you have a unique understanding of what it means to be pressed for time.

By focusing on editorial considerations, design decisions and advertising sales techniques, The 5 Laws of Attraction eBook will shed light on some simple ways that you can effectively increase the appeal of your current publication for advertisers, leaving you with a stronger advertiser base, a more robust publication and one less thing to worry about in your busy schedule.

Webinar: Taking Aim at Association Communications

Whether you’re new to the association world or a lifelong association professional, there’s never been more pressure to find ways to cut through the cluttered communication landscape and to remain top of mind with members – and prospective members. This webinar will provide 5 actionable recommendations on how to improve the effectiveness of your association’s communications today, as well as taking a look at case studies from two national associations who are putting these strategies into practice.

Producing a magazine is hard work, whether it’s semi-annual, quarterly or monthly, print or digital. So, whether you already produce a print magazine and are considering going all digital, or if you are thinking about incorporating a magazine into your communications program for the first time, you will benefit from going through the following checklist before making your final decision.

Webinar: What Associations Have Learned About the Power of Video

TV and video has always been a preferred medium for entertainment, but with online video consumption more prevalent than ever, associations are now learning how to leverage it to better educate, inform and engage their members. We invite you to join us for this recorded webinar to learn how video can be used to solve a variety of association challenges including:

10 Secrets to a Winning Communications Program

That stack of magazines you’ve been meaning to read is a mile high. Your inbox is full of electronic news. You’re receiving brochures for more events than you can possibly attend. Sound familiar? If you feel this way, imagine how your members must feel. So, how do you ensure that your communications cut through the clutter? Find out here.

Pulling together a dynamic communications project AND planning how you will distribute it to your members and other audiences can be daunting. So we’ve created a one-page project checklist that will help you check off all the necessary steps to cut through the information clutter your members deal with daily, and that will help make your message seen. Download it here.

During this 45-minute webinar you will receive insight on and direction for your communication plan formulated on results from Association Adviser and Naylor Association Solutions’ annual Association Communications Benchmarking Study. Data presented is based on responses from more than 700 association executives representing small, medium and large associations across numerous industries.

As you develop your 2016 communication plan, this webinar will help outline your roadmap for success through data, tips and best practices for planning a comprehensive communication program. Download the recording now!

As an association executive, you have a unique understanding of what it means to be pressed for time.

By focusing on editorial considerations, design decisions and advertising sales techniques, The 5 Laws of Attraction eBook will shed light on some simple ways that you can effectively increase the appeal of your current publication for advertisers, leaving you with a stronger advertiser base, a more robust publication and one less thing to worry about in your busy schedule.

Webinar: Taking Aim at Association Communications

Whether you’re new to the association world or a lifelong association professional, there’s never been more pressure to find ways to cut through the cluttered communication landscape and to remain top of mind with members – and prospective members. This webinar will provide 5 actionable recommendations on how to improve the effectiveness of your association’s communications today, as well as taking a look at case studies from two national associations who are putting these strategies into practice.

Webinar: What Associations Have Learned About the Power of Video

TV and video has always been a preferred medium for entertainment, but with online video consumption more prevalent than ever, associations are now learning how to leverage it to better educate, inform and engage their members. We invite you to join us for this recorded webinar to learn how video can be used to solve a variety of association challenges including:

10 Secrets to a Winning Communications Program

That stack of magazines you’ve been meaning to read is a mile high. Your inbox is full of electronic news. You’re receiving brochures for more events than you can possibly attend. Sound familiar? If you feel this way, imagine how your members must feel. So, how do you ensure that your communications cut through the clutter? Find out here.

Pulling together a dynamic communications project AND planning how you will distribute it to your members and other audiences can be daunting. So we’ve created a one-page project checklist that will help you check off all the necessary steps to cut through the information clutter your members deal with daily, and that will help make your message seen. Download it here.

There are two universal truths about non-dues revenue: associations love it, and they can always use more. However, there are several more non-dues revenue truths associations should know to maximize their non-dues revenue earning potential. See inside for top tips from Naylor’s association sales professionals.

There are two universal truths about non-dues revenue: Associations love it, and they can always use more. This webinar covers essential non-dues revenue truths associations should know to maximize their non-dues revenue earning potential.

Infographic: Hosting a Business Exchange Event

There are two universal truths about non-dues revenue: associations love it, and they can always use more. However, there are several more non-dues revenue truths associations should know to maximize their non-dues revenue earning potential. See inside for top tips from Naylor’s association sales professionals.

There are two universal truths about non-dues revenue: Associations love it, and they can always use more. This webinar covers essential non-dues revenue truths associations should know to maximize their non-dues revenue earning potential.

Member Communications: Social Media

At 316 million monthly active users, Twitter is a social media tool whose popularity among association professionals is second only to Facebook. Because it has become a medium for breaking news, sharing rich media, chatting with colleagues and promoting programming, association professionals should know about ─ and be proficient at using ─ Twitter in its full capacity.

Webinar: Picturing Success With Instagram

How can Instagram, the 300-million-user-strong photo and video sharing network, strengthen your association’s communications? Find out how communicating on a simple app that is five years young has become part of the daily routine of 70 percent of its users, and how your association can take advantage of this platform for your membership, board relations, advocacy, and education efforts during this recorded webinar.

Data from our 2015 Association Communications Benchmarking Study shows that, for the first time, associations are using social media more frequently than any other communication vehicle to reach members. However, association professionals remain concerned about posting relevant content and using content effectively across other channels, too. Find out more through this comprehensive infographic — the first in our 2015 Insider Insights series.

At 316 million monthly active users, Twitter is a social media tool whose popularity among association professionals is second only to Facebook. Because it has become a medium for breaking news, sharing rich media, chatting with colleagues and promoting programming, association professionals should know about ─ and be proficient at using ─ Twitter in its full capacity.

Webinar: Picturing Success With Instagram

How can Instagram, the 300-million-user-strong photo and video sharing network, strengthen your association’s communications? Find out how communicating on a simple app that is five years young has become part of the daily routine of 70 percent of its users, and how your association can take advantage of this platform for your membership, board relations, advocacy, and education efforts during this recorded webinar.

Data from our 2015 Association Communications Benchmarking Study shows that, for the first time, associations are using social media more frequently than any other communication vehicle to reach members. However, association professionals remain concerned about posting relevant content and using content effectively across other channels, too. Find out more through this comprehensive infographic — the first in our 2015 Insider Insights series.

Career Center Resources

Learn why job boards are a key resource associations should offer and how the Boxwood GO job board can work well for associations looking for a streamlined online job board solution. Webinar runtime: 15 mins.

eBook: Career Center Best Practices

A practical workbook to help turn your career center into a revenue-generating, member-engaging superstar. Download Now.

eBook: Tapping the Power of Career Center Networks

See why Boxwood Career Center Networks generate 30 percent more revenue than other career centers. Download Now.

Learn why job boards are a key resource associations should offer and how the Boxwood GO job board can work well for associations looking for a streamlined online job board solution. Webinar runtime: 15 mins.

Case Study: AOA Excel

AOA Excel’s business was thriving at providing endorsed business and career services to member optometrists. But with an outdated job-platform limiting growth, AOA Excel needed Boxwood’s career center expertise to take them to the next level. Read more about AOA Excel’s story.

Part of American Academy of Neurology’s (AAN) mission is to enhance their members’ career satisfaction. To do so, they turned to Boxwood for help revamping an outdated career center platform originally built as an extension of their print product. Read more about AAN’s story.

Case Study: American Society of Civil Engineers

When you are in the business of providing well-built services to more than 146,000 engineers like the American Society of Civil Engineers (ASCE) is, you better have the right tools on hand. It is a good thing that Boxwood’s philosophy is anything is possible when you have the right set of tools. Read more about the ASCE’s story.

Case Study: The National Institute for the Certification of Engineering

The National Institute for the Certification of Engineering’s (NICET) small in-house job board was surviving, but not thriving. After determining Boxwood’s solution was consistent with NICET’s culture, they were off and running to meet member demands and raise revenues.Read more about NICET’s story.

The Association of Corporate Counsel (ACC) is tasked with helping their members grow and prosper in their careers, so they set out to find a job board platform that is easy to use, has powerful data analytics and excellent customer service. Read more about ACC’s story.

Case Study: The National Association of Medical Staff Services

The National Association of Medical Staff Services (NAMSS) felt they needed a more robust career center platform to better meet the needs of their members. After conducting a quick poll, the results led them to Boxwood, and they have been enjoying a substantial increase in non-dues revenue ever since. Read more about the NAMSS story.

The Certified Financial Planner Board (CFP Board) set out to create a niche career center for certified financial planners and the employers seeking them. View their story to learn more about the challenges faced and the success they recognized early on. Watch Now.

Maintaining and running an outdated job board was draining internal resources so the American Society of Health-System Pharmacists (ASHP) set out to find a customizable solution suited to meet their unique career fair needs. Learn more about their story. Watch Now.

LinkedIn’s acquisition of lynda.com takes them another step closer to offering the types of career-related programs and services traditionally found only with associations. Carrie McIntyre of Boxwood Career Solutions and Jennifer Baker from ASAE share how they’ve re-launched the ASAE “Association CareerHQ” program to ensure their association remains the career resource for job seekers and employers in this recorded webinar.

eBook: 50 Facts Every Association Absolutely, Positively Needs to Know About Career Centers

Case Study: AOA Excel

AOA Excel’s business was thriving at providing endorsed business and career services to member optometrists. But with an outdated job-platform limiting growth, AOA Excel needed Boxwood’s career center expertise to take them to the next level. Read more about AOA Excel’s story.

Part of American Academy of Neurology’s (AAN) mission is to enhance their members’ career satisfaction. To do so, they turned to Boxwood for help revamping an outdated career center platform originally built as an extension of their print product. Read more about AAN’s story.

Case Study: American Society of Civil Engineers

When you are in the business of providing well-built services to more than 146,000 engineers like the American Society of Civil Engineers (ASCE) is, you better have the right tools on hand. It is a good thing that Boxwood’s philosophy is anything is possible when you have the right set of tools. Read more about the ASCE’s story.

Case Study: The National Institute for the Certification of Engineering

The National Institute for the Certification of Engineering’s (NICET) small in-house job board was surviving, but not thriving. After determining Boxwood’s solution was consistent with NICET’s culture, they were off and running to meet member demands and raise revenues.Read more about NICET’s story.

The Association of Corporate Counsel (ACC) is tasked with helping their members grow and prosper in their careers, so they set out to find a job board platform that is easy to use, has powerful data analytics and excellent customer service. Read more about ACC’s story.

Case Study: The National Association of Medical Staff Services

The National Association of Medical Staff Services (NAMSS) felt they needed a more robust career center platform to better meet the needs of their members. After conducting a quick poll, the results led them to Boxwood, and they have been enjoying a substantial increase in non-dues revenue ever since. Read more about the NAMSS story.

The Certified Financial Planner Board (CFP Board) set out to create a niche career center for certified financial planners and the employers seeking them. View their story to learn more about the challenges faced and the success they recognized early on. Watch Now.

Maintaining and running an outdated job board was draining internal resources so the American Society of Health-System Pharmacists (ASHP) set out to find a customizable solution suited to meet their unique career fair needs. Learn more about their story. Watch Now.

LinkedIn’s acquisition of lynda.com takes them another step closer to offering the types of career-related programs and services traditionally found only with associations. Carrie McIntyre of Boxwood Career Solutions and Jennifer Baker from ASAE share how they’ve re-launched the ASAE “Association CareerHQ” program to ensure their association remains the career resource for job seekers and employers in this recorded webinar.

Event Resources

Webinar: 7 Ways to Improve Exhibitor ROI

From understanding the variables most impacting an exhibitor’s performance at an event, to sharing more detailed show data and specific exhibit performance metrics, there are many ways for an event organizer to have a positive impact on exhibitor ROI. This webinar shows how organizers can help improve exhibitor ROI.

When in-house production of its quarterly magazine, SIZE UP, became too much of a time and financial burden, NYSAFC looked for a vendor that could ensure efficient production of the magazine and take over sales so NYSAFC staff could focus on improving editorial quality. Read how Naylor and NYSAFC work together to optimize sales, production, and editorial to produce an improved suite of communications that meets NYSAFC’s information and financial goals.

Webinar: 7 Ways to Improve Exhibitor ROI

From understanding the variables most impacting an exhibitor’s performance at an event, to sharing more detailed show data and specific exhibit performance metrics, there are many ways for an event organizer to have a positive impact on exhibitor ROI. This webinar shows how organizers can help improve exhibitor ROI.

The United Motorcoach Association needed a no-risk solution to better engage exhibitors and build non-dues revenue through their communications platforms.
They wanted to deliver a seamless experience for exhibitors and vendors who had both advertising and event space needs.

As a long time client of Naylor Event Solutions, UMA began working with Naylor Communication Solutions in an effort to build non-dues revenue and enhance their
offerings for members and exhibitors alike. Working with Naylor on both the event and communications front helped UMA surpass their overall revenue goals by 105 percent and increase new exhibitors by 25 percent. Read more about their cross-solution success story.

Case Study: NAFA Fleet Management Association

Back in 2009, NAFA Fleet Management Association was experiencing a decline in exhibit booth sales at its annual event due to the recession and the expense to produce the show’s guide was proving to be cost prohibitive. Having been successful working with Naylor’s Communications team, NAFA turned both activities over to the Events team and has received a revenue share every year since making this move. Read more about NAFA’s story.

eBook: 5 Steps Toward Highly Profitable Events

Learn five specific steps your sales team can utilize to help them better understand your exhibitors’ markets, their brands’ positions and their specific goals, and to assure exhibitors that you have a team dedicated to their success. Download Now.

When in-house production of its quarterly magazine, SIZE UP, became too much of a time and financial burden, NYSAFC looked for a vendor that could ensure efficient production of the magazine and take over sales so NYSAFC staff could focus on improving editorial quality. Read how Naylor and NYSAFC work together to optimize sales, production, and editorial to produce an improved suite of communications that meets NYSAFC’s information and financial goals.

The United Motorcoach Association needed a no-risk solution to better engage exhibitors and build non-dues revenue through their communications platforms.
They wanted to deliver a seamless experience for exhibitors and vendors who had both advertising and event space needs.

As a long time client of Naylor Event Solutions, UMA began working with Naylor Communication Solutions in an effort to build non-dues revenue and enhance their
offerings for members and exhibitors alike. Working with Naylor on both the event and communications front helped UMA surpass their overall revenue goals by 105 percent and increase new exhibitors by 25 percent. Read more about their cross-solution success story.

Case Study: NAFA Fleet Management Association

Back in 2009, NAFA Fleet Management Association was experiencing a decline in exhibit booth sales at its annual event due to the recession and the expense to produce the show’s guide was proving to be cost prohibitive. Having been successful working with Naylor’s Communications team, NAFA turned both activities over to the Events team and has received a revenue share every year since making this move. Read more about NAFA’s story.

eBook: 5 Steps Toward Highly Profitable Events

Learn five specific steps your sales team can utilize to help them better understand your exhibitors’ markets, their brands’ positions and their specific goals, and to assure exhibitors that you have a team dedicated to their success. Download Now.

Online Learning Resources

Taking Learning to the Next Level – An Inside Look at One Association’s Six Year Journey with Virtual Events

Not everyone can jump on a plane or break away from the office long enough to attend a presentation or class in person but if helping your members satisfy continuing education requirements and achieve their professional development goals are top priorities for your organization, then offering virtual education opportunities is a necessity. If that task seems daunting or if you are wondering how your current education program compares to others, we invite you to hear an insider’s view of the challenges, pitfalls and successes experienced by an association as they orchestrated a virtual and hybrid strategy over a six year period.

Case Study: AACE international

With over 8,500 members in more than 100 countries, AACE International’s challenge of getting members involved in learning opportunities is clear: Due to broad geography, no matter when a conference or webinar is planned, someone won’t be able to attend.

AACE worked with Naylor to find a learning solution that could accommodate up to 500 members at once, be accessible from any device, and deliver education content that further engages members. Read more about their journey to better member retention and additional revenue through webinars with Blue Sky eLearn.

Case Study: Institute of Food Technologists

The Institute of Food Technologists (IFT) sought a learning management system (LMS) solution that would provide online courses, Web meetings, webinars, and self-assessment for members worldwide. They also wanted a software application for administering and reporting on educational programs on one platform. Read more about how Blue Sky Broadcast, a Naylor partner, offered IFT their ideal LMS solution.

Taking Learning to the Next Level – An Inside Look at One Association’s Six Year Journey with Virtual Events

Not everyone can jump on a plane or break away from the office long enough to attend a presentation or class in person but if helping your members satisfy continuing education requirements and achieve their professional development goals are top priorities for your organization, then offering virtual education opportunities is a necessity. If that task seems daunting or if you are wondering how your current education program compares to others, we invite you to hear an insider’s view of the challenges, pitfalls and successes experienced by an association as they orchestrated a virtual and hybrid strategy over a six year period.

Case Study: NAFSA

NAFSA: Association of International Educators is the world’s largest nonprofit association dedicated to international education and exchange. Their 10,000 members are committed to the growth of international education, and the association needed a cost-effective, easy-to-access eLearning experience for these dedicated educators.

With the help of Blue Sky eLearn, NAFSA is able to predict and control eLearning costs, pre-record sections of live webinars for a better presenter experience, and offer a wider variety of topics thanks to overall reduced costs. Members enjoy a seamless user experience thanks to Blue Sky’s integration with NAFSA’s iMIS member database and excellent technical support. Read more about the benefits NAFSA staff and members have by using Blue Sky eLearn for online learning.

Did you know that only about 25 percent of a movie’s total revenue is from its theater release? The other 75 percent comes after the big release from DVD rentals, online channels and TV. A movie release in many ways is similar to an association’s live events.

Case Study: AACE international

With over 8,500 members in more than 100 countries, AACE International’s challenge of getting members involved in learning opportunities is clear: Due to broad geography, no matter when a conference or webinar is planned, someone won’t be able to attend.

AACE worked with Naylor to find a learning solution that could accommodate up to 500 members at once, be accessible from any device, and deliver education content that further engages members. Read more about their journey to better member retention and additional revenue through webinars with Blue Sky eLearn.

Case Study: Institute of Food Technologists

The Institute of Food Technologists (IFT) sought a learning management system (LMS) solution that would provide online courses, Web meetings, webinars, and self-assessment for members worldwide. They also wanted a software application for administering and reporting on educational programs on one platform. Read more about how Blue Sky Broadcast, a Naylor partner, offered IFT their ideal LMS solution.

Case Study: NAFSA

NAFSA: Association of International Educators is the world’s largest nonprofit association dedicated to international education and exchange. Their 10,000 members are committed to the growth of international education, and the association needed a cost-effective, easy-to-access eLearning experience for these dedicated educators.

With the help of Blue Sky eLearn, NAFSA is able to predict and control eLearning costs, pre-record sections of live webinars for a better presenter experience, and offer a wider variety of topics thanks to overall reduced costs. Members enjoy a seamless user experience thanks to Blue Sky’s integration with NAFSA’s iMIS member database and excellent technical support. Read more about the benefits NAFSA staff and members have by using Blue Sky eLearn for online learning.

Did you know that only about 25 percent of a movie’s total revenue is from its theater release? The other 75 percent comes after the big release from DVD rentals, online channels and TV. A movie release in many ways is similar to an association’s live events.

AMS Resources

Webinar: Secrets From an AMS Vendor – How would an AMS company select an AMS?

Timberlake’s Executive Vice President Brian Choate outlines some of the details that he would look for when choosing an AMS solutions provider in this recorded webinar. Brian explains some of the questions that you should ask yourself when beginning conversations with an AMS provider, questions that you should ask the AMS provider and what to watch out for.

Good data improves member engagement and communications to retain and attract potential prospects to your association, but migrating clean data is a challenge for any association. At Timberlake, we don’t just migrate data; we improve data for effective communications and overall member management.

In this 35-minute webinar, learn about tools available to help your association maintain clean data that helps you engage your members more.

Case Study: The Association of Foreign Investors in Real Estate

The Association of Foreign Investors in Real Estate (AFIRE) was frustrated after a custom-built website and database failed to function properly. With hopes of moving on from a discarded mess, AFIRE turned to Timberlake and has been thoroughly pleased with the change. Read more about AFIRE’s story.

Webinar: Secrets From an AMS Vendor – How would an AMS company select an AMS?

Timberlake’s Executive Vice President Brian Choate outlines some of the details that he would look for when choosing an AMS solutions provider in this recorded webinar. Brian explains some of the questions that you should ask yourself when beginning conversations with an AMS provider, questions that you should ask the AMS provider and what to watch out for.

eBook: How Would an AMS Company Choose an AMS Provider?

A step-by-step guide to finding the perfect AMS provider and building a long-term partnership. Download Now.

Case Study: Association of Diving Contractors International

ADCI engaged Naylor Association Solutions in late 2008 upon realizing their communications vehicles no longer met their needs. Since then, Naylor has partnered with ADCI to transform their marketing from a print magazine and static website to a comprehensive marketing platform that includes a print and digital version of a bimonthly magazine, a biweekly newsletter, ADCI TV, a mobile app, a show program, an online buyer’s guide and more.

Ongoing successes earned the Naylor team “a seat at the table” among the ADCI Board of Directors. As a trusted entity and the marketing arm of the Association, the Naylor team plays an integral role in helping ADCI improve and grow. So, when ADCI decided to find a new website company, the
choice to use Timberlake (a Naylor company) was a no-brainer. Read more about ADCI’s story.

Case Study: American Legal and Financial Network

The American Legal and Financial Network (ALFN) struggled with finding an AMS platform that was easy to manage and provided a great experience for their members. After working with two different AMS providers resulted in dissatisfaction, Cade Holleman, ALFN’s VP of Government Affairs and Communications, recommended Timberlake, as he had a great experience implementing it while working at his previous job.

After implementing Timberlake’s AMS, ALFN now has healthy data and couldn’t be happier with the outcome. Click here to read the full case study!

Good data improves member engagement and communications to retain and attract potential prospects to your association, but migrating clean data is a challenge for any association. At Timberlake, we don’t just migrate data; we improve data for effective communications and overall member management.

In this 35-minute webinar, learn about tools available to help your association maintain clean data that helps you engage your members more.

Case Study: The Association of Foreign Investors in Real Estate

The Association of Foreign Investors in Real Estate (AFIRE) was frustrated after a custom-built website and database failed to function properly. With hopes of moving on from a discarded mess, AFIRE turned to Timberlake and has been thoroughly pleased with the change. Read more about AFIRE’s story.

eBook: How Would an AMS Company Choose an AMS Provider?

Case Study: Association of Diving Contractors International

ADCI engaged Naylor Association Solutions in late 2008 upon realizing their communications vehicles no longer met their needs. Since then, Naylor has partnered with ADCI to transform their marketing from a print magazine and static website to a comprehensive marketing platform that includes a print and digital version of a bimonthly magazine, a biweekly newsletter, ADCI TV, a mobile app, a show program, an online buyer’s guide and more.

Ongoing successes earned the Naylor team “a seat at the table” among the ADCI Board of Directors. As a trusted entity and the marketing arm of the Association, the Naylor team plays an integral role in helping ADCI improve and grow. So, when ADCI decided to find a new website company, the
choice to use Timberlake (a Naylor company) was a no-brainer. Read more about ADCI’s story.

Case Study: American Legal and Financial Network

The American Legal and Financial Network (ALFN) struggled with finding an AMS platform that was easy to manage and provided a great experience for their members. After working with two different AMS providers resulted in dissatisfaction, Cade Holleman, ALFN’s VP of Government Affairs and Communications, recommended Timberlake, as he had a great experience implementing it while working at his previous job.

After implementing Timberlake’s AMS, ALFN now has healthy data and couldn’t be happier with the outcome. Click here to read the full case study!