Blessed are those who’ve got their seat belts on

In our country, traffic rules act more as ‘guidelines’ than actual ‘rules’. Wrong turns, wrong lanes, breaking signals, you name it, we do it. Considering that, a Mumbai public service initiative took up one of the most significant traffic rule that we are almost always breaking: The seat belt rule. A public service initiative by VithU and Ogilvy and Mather, Mumbai intends to remind reckless motorists about a very basic safety procedure they’d forgotten, in rather unforgettable fashion. Check it out in the video above.