I guess it would be considered anecdotal, but do you ever see middle-aged folks driving Volkswagens for example? If you look into a New Beetle as it drives by, do you often see a 38 year old? These ages seem screwy to me.

I think this survey just looks at the ages of those paying for the cars..

not the ages of those driving them.

otherwise we'd surely see brands like VW, Honda, and Toyota with much lower average ages. Even all other brands would have lower ages for drivers, there's plenty of spoiled kids out there driving Audi's, Bimmers, Mercs, etc. 16-18 year olds (even those in their 20s in college) rarely have the dough to buy a car, hence that duty goes to the parentals.

that's just how I see this survey. not very valuable info. if you ask me.

of course the table was in a box that isn't posted on the website ......

Toyota has been working on Scion for about three years, said Yoshi Inaba, president of Toyota Motor Sales and the one Press credited as the driving force behind Scion.

"I felt we were losing out in attracting trendsetters. That was our weak point," Inaba said.

The Echo, which was intended to bring down the age of previous Tercel buyers, actually raised it, he said.

But Scion's strategy is different as it targets even younger buyers. Scion customers will come from among people who don't even have driver's licenses yet, Inaba said, adding that he expected the cars' demographics to be close to those of Volkswagen's popular Jetta.

That would be just what Toyota needs. Owners of VW's Jetta, Golf and GTI are 37 or younger on average, but the only Toyota vehicle that has an average buyer age of under 40 is the Celica, at 38, according to J.D. Power & Associates.