University of Texas - San Antonio

UTSA unifies mobility to focus on mobile-first students

“With zero advertising, the new app had 3,000 new downloads, in addition to 8,000 students who received the update to the existing app at the start of the academic year,” Wilson says. But this time, it wasn’t the banners that drew users. Rather, recommendations from the students who had already tried it drew in more downloads. “It’s all word of mouth.” Some of the successes UTSA experienced were: