Product labels blast their message through the supermarket aisles, vying to attract the attention of consumers. However, the advertising means available to manufacturers are limited by laws that regulate the claims that they may make. Regulation of "kosher claims" on food packaging implicates many of these general labeling issues, as well as several unique problems involving freedom of religion. The presence of religious issues provides a stronger justification for State involvement, as well as a stronger reason for keeping a distance.