The Kardashians Launch Optical Line for Sears

The Kardashian sisters – as in Kim, Khloe and Kourtney – are expanding their fashion empire with an optical line for Sears. Announced on Khloe’s web blog on Saturday, the sisters’ optical line comes right on the heels of Victoria Beckham’s optical line collaboration with Cutler & Gross. The latter being more high end.

The Kardashian sisters star in the advertising campaign for the Kardashian Optical line wearing black and creme printed ensembles from their clothing line for Sears. All three wear their hair in voluminous bouffants while showcasing the rectangular black thick frame eyewear.

The money-making Kardashians are also adding a makeup line to their already thriving business of a fragrance, swimwear line, clothing line, shoe line, and jewelry collection. Now if only we can convince mom, Kris, to be our manager so we can start raking in some of that dough.

Makeda Saggau-Sackey is the Editor-in-Chief and Publisher of Glamazon Diaries, which serves as a daily source of fashion news, style advice and a round-up of the most exclusive celebrity events in New York City and Washington, DC. She is also the editor-in-chief of Duchess of Cambridge Style, an online fashion community devoted to chronicling what the former Kate Middleton wears, events she attends and where to get her looks.