Thoughts on Growth, Product Management & Strategy

ZipDial plugs hole in its verification service

One of the emails from themorpheus email list that caught my attention last week was how @bevenky found a hole in the ZipDial’s phone number verification process. ZipDial for those who don’t know was in news recently for signing up some big ticket Indian e-commerce players and TutorVista to end their vows(in sending verification SMS’s) anticipated to occur because of TRAI’s revised guidelines applicable from 1st April.

I’ve been following the conversations on Venky’s Blog Post and was glad to note that ZipDial team’s response to the pointed flaw changed from ‘It doesn’t really matter’ to ‘Thanks for sharing the flaw, we’ve made the suggested changes to fix it’

It’s a good idea for companies(especially startups) to acknowledge the flaws in their offerings and try to fix ’em rather than proclaiming “All’s Well” when it is not.