Discover Historical Highlights

Storytelling InThe Right Context

SMALL iBEACONS ARE PLACED AROUND THE LOCATIONS TO NOTIFY THE VISITORS WHEN THEY GET CLOSE TO
A HIDDEN STORY.

OK

When you approach an iBeacon, it sends a message to your app via Bluetooth.

Tap OK and an historical figure will appear on your screen that tells you a story from the past.

HISTORICAL FIGURES BROUGHT TO LIFE

Experience the sites through the eyes of historical figures

720° Panorama View. Like Being There

TAKE A VIRTUAL TOUR

- EXPLORE THE SITES FROM YOUR HOME

The Concept

CHALLENGE

Denmark holds three UNESCO World Heritage sites. The sites are very different both regarding
physical
expression and period of time they represent. The challenge was to create a digital universe for
these very different sites to unfold, and at the same time give the under a historical
experience to
remember.

INSIGHT

We found that the sites have one thing in common – the historical figures and the stories they
tell.
Therefore the historical figures became the center point and not the physical sites itself. To
coin
the three different World Heritage sites visually we found inspiration in the fantasy universe,
which allows a mixture of different periods of time. This approach also made sense regarding the
target group: young users and families.

SOLUTION

The app can be used both offsite and offsite. Onsite you can stand face to face with the
historical
figures through location based augmented reality, and offsite you can experience 720 degree
augmented panorama views of the three locations and delve into the gallery of the historical
gurus.
Furthermore the sits can be explored through interactive maps, videos, text and images.