ICC launches ‘criiio’ on eve of Cricket World Cup

Dubai, May 29: On the eve of the ICC Men’s Cricket World Cup 2019, the ICC on Wednesday launched the criiio campaign, bringing together 460 million people playing cricket globally to celebrate the magnificent diversity of cricket.

The ICC asked the fans to join the social cricket tribe by sharing pictures and videos of where and how they play cricket across the world using the newly launched #criiio and visiting criiio.com, ICC's official website said. Talking about criiio, ICC Chief Executive Manu Sawhney said,'On the eve of the ICC Men’s Cricket World Cup which brings together the best ten teams and players in the world, we want to celebrate the nearly half a billion fans playing social cricket around the world'.

'Criiio is a celebration of everyone playing cricket their way and world cricket wants to invite them into the criiio tribe. Cricket is for everyone, it is inexpensive, engaging, simple and fun, and we want to share all the different ways that the game is being played', he added.

Cricket has grown globally over a period of time. Around the world, hundreds of millions of fans are playing cricket the way they like to – on the beach, in a carpark or gully or their backyard. Criiio is a celebration of all the brilliant and unique ways people play the game which can be played anywhere, by anyone and at any time.

The ICC World Cup 2019 begins on Thursday with South Africa taking on hosts England at the Oval. (UNI)