Live video offers firms an inexpensive marketing tool, experts say

25.02.2018 20:40

Live video offers firms an inexpensive marketing tool, experts say - Facebook Live and other platforms allow small businesses to connect with their audiences, but strong content is key,. Check out this article from Newsday

Video content is exploding on the web — by 2021, it’s predicted to make up more than 80 percent of all internet traffic. As part of that growth, more businesses will be including live video in their marketing plans.

In fact, 94.8 percent of employees surveyed said sharing live video will be an important part of their company’s 2018 marketing mix, according to the 2018 Live Video Streaming Benchmark Report from Brandlive.

“People love to watch content,” says Brent Hieggelke, head of marketing at Brandlive in Portland, Oregon, a live video platform for brands and retailers. “It’s a trend you can’t ignore.”

Companies would be best served to create a strategy to produce live video content, and over time they can see what works with their audience, he said. “You can start small. It’s a very forgiving medium.”

Platforms to create live video include social media tools, such as Facebook Live and Periscope.

“Facebook has become so easy to use it’s kind of pushed the other ones out,” says Bill Corbett Jr., president of Corbett Public Relations in Floral Park, which offers video and media training.