Images: Can 'Webisodes' sell sprayable spread?

Images: Can 'Webisodes' sell sprayable nonbutter?

Unilever, maker of I Can't Believe It's Not Butter, is using a series of Web-based short films, or "Webisodes," to market a new sprayable version of its product. The hope is that potential customers will be entertained by the films and e-mail friends about them.

Published: July 19, 2006 -- 11:50 GMT (04:50 PDT)

Caption by: Bill Detwiler

Images: Can 'Webisodes' sell sprayable nonbutter?

The Webisodes spoof soap operas. Characters include the slim and flirty Spraychel, the weighty and mean Buttricia, and several vegetables, including one that dies from being smothered by butter and one that has an evil twin.

Unilever's "Sprays of her Life," a series of short films available on the Web, are the centerpiece of a new ad campaign.

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Images: Can 'Webisodes' sell sprayable nonbutter?

Unilever, maker of I Can't Believe It's Not Butter, is using a series of Web-based short films, or "Webisodes," to market a new sprayable version of its product. The hope is that potential customers will be entertained by the films and e-mail friends about them.