Using the tagline "Bills are more fun with BPAY Bingo", the campaign
includes a game, which is similar to bingo, that gives consumers a
chance to win a variety of prizes each time they use BPAY. The game can
be played on tablets, PCs, or mobile phones.

Andrew Arnott, BPAY's chief executive, said the campaign reflects BPAY's
leadership and the continued growth in the online payments sector, with
more than 26 million payments a month now being processed.

Says Arnott: "The campaign is a cheeky way to show consumers how BPAY is
now even more flexible and convenient and with mobile payments now an
option, bill payments can be made anywhere, any time."

Says Carlos Alija and Laura Sampedro, BMF's joint executive creative
directors: "This idea aims to influenceand eventually change consumers'
behaviour. We hope to inject some fun into the category in a way only
BPAY could."