Naked Brand Announces $1.955 Million Registered Direct Offering

NEW YORK–(BUSINESS WIRE)–Naked Brand Group Inc. (NASDAQ: NAKD)
(“Naked” or the “Company”), announced today that the Company has entered
into a Securities Purchase Agreement for the sale of shares of its
common stock in a registered direct offering to investors. The Company
is selling 1,879,811 shares at a purchase price of $1.04 per share with
gross proceeds to the Company totaling $1.955 million.

The proceeds from the offering will be used to provide working capital
for general corporate purposes and to support Naked’s ongoing operations
through the estimated timeframe to completion of its proposed merger
with Bendon Limited, the Letter of Intent for which was also announced
today.

The shares are being offered by Naked pursuant to a shelf registration
statement on Form S-3 (File No. 333-213965) which was declared effective
on October 19, 2015, by the Securities and Exchange Commission (the
“SEC”). A prospectus supplement and accompanying base prospectus
relating to the offering of the shares will be filed with the SEC and
will be available on the SEC’s website at http://www.sec.gov.
Copies of the prospectus supplement and the accompanying base prospectus
relating to the securities may also be obtained from Naked Brand Group
Inc., 95 Madison Avenue, 10th Floor, New York, NY 10016.

This news release shall not constitute an offer to sell or the
solicitation of an offer to buy, nor shall there be any sale of these
securities in any state or jurisdiction in which such offer,
solicitation or sale would be unlawful prior to registration or
qualification under the securities laws of any such state or
jurisdiction. The securities are being be offered only by means of a
prospectus, including a prospectus supplement and accompanying base
prospectus, forming a part of the effective registration statement.

About Naked:

Naked was founded on one basic desire–to create a new standard for how
products worn close to the skin fit, feel, and function. Naked’s women’s
and men’s collections are available at www.wearnaked.com,
and Naked has a growing retail footprint for its innovative and
luxurious innerwear products in some of the leading online and
department stores in North America including Nordstrom, Bloomingdale’s,
Dillard’s, Soma, Saks Fifth Avenue, Amazon.com, BareNecessities.com, and
more. In 2014, renowned designer and sleepwear pioneer Carole Hochman
joined Naked as Chief Executive Officer, Chief Creative Officer, and
Chairwoman with the goal of growing Naked into a global lifestyle brand.
In June 2015, Naked announced a strategic partnership with NBA Miami
HEAT (now Chicago Bulls) star Dwyane Wade. The 3-time NBA Champion,
11-time All Star, and Olympic Gold Medalist joined the Company’s
Advisory Board, and is the Creative Director for a signature collection
of men’s innerwear launching 2016. Naked is now headquartered in New
York City and plans to expand in the future into other apparel and
product categories that can exemplify the mission of the brand, such as
activewear, swimwear, sportswear and more. http://www.nakedbrands.com/

Forward-Looking Statements

This news release contains forward-looking statements, which reflect the
expectations of management of the Company with respect to potential
future events. Forward-looking statements consist of statements that are
not purely historical, including any statements regarding beliefs,
plans, expectations or intentions regarding the future. Such
forward-looking statements include, but are not limited to, statements
regarding the closing of the offering. These forward-looking statements
are subject to risks and uncertainties that may cause actual results,
performance or developments to differ materially from those contained in
the statements. Actual results and the timing of events could differ
materially from those anticipated in the forward-looking statements as a
result of such risks and uncertainties, which include, without
limitation: an economic downturn or economic uncertainty in the
Company’s key markets; the Company’s inability to effectively manage the
growth and the increased complexity of its business; the Company’s
highly competitive market and increasing competition in the market; the
Company’s inability to deliver its products to the market and to meet
customer expectations due to problems with its distribution system; the
Company’s failure to maintain the value and reputation of its brand; the
Company’s failure to raise the capital necessary to carry out its
business plan and operations; and other risk factors detailed in the
Company’s reports filed with the Securities and Exchange Commission and
available at www.sec.gov.
These forward-looking statements are made as of the date of this news
release, and the Company disclaims any intent or obligation to update
the forward-looking statements, or to update the reasons why actual
results, performance or developments could differ from those anticipated
in the forward-looking statements, except as required by applicable law,
including the securities laws of the United States. Although the Company
believes that any beliefs, plans, expectations and intentions contained
in this news release are reasonable, there can be no assurance that any
such beliefs, plans, expectations or intentions will prove to be
accurate.