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It all began when she realised that she would like to see a doll dressed up as how she would: modest yet fashionable.

She posts images of Barbie, styled with nice clothes and matching hijabs. Sometimes she shares the real life outfit alongside.

Through Hijarbie, Adam wants to show the world that dressing modestly doesn’t mean you have to compromise on style. She hopes it will inspire Muslim girls to see that their religion and culture is beautiful and something to appreciate.