GreenStone Media Announces Launch Of Women's Talk Network

February 21, 2006 at 3:19 PM (PT)

GREENSTONE MEDIA is introducing a talk format for FM radio designed "expressly for women, by women" to radio stations across the US beginning in MARCH. Leading the effort is industry veteran and former JONES RADIO NETWORKS executive EDIE HILLIARD, who will serve as the company's EVP/COO.

"We’ve created a foreground talk format to engage today’s woman," HILLIARD says. "We’ll be contemporary and relevant, talking about the issues and events that real women talk about every day. It’s a fresh approach -- smart, engaging, funny hosts delivering entertainment and information in a ‘lecture free,’ inclusive way that respects our callers and listeners."

According to the company's press release, GREENSTONE "has spent more than a year researching the marketplace, talking with women from all walks of life, seeking input from industry decision makers, acquiring high profile talent, and building programming that best appeals to the audience most valued by radio advertisers, women 25-54, skewed 35-44."

The company will announce its lineup in the next few weeks, beginning with three daypart shows, morning drive, midday, and afternoon drive, plus weekend programming.

GREENSTONE has offices in NEW YORK CITY, LOS ANGELES, WASHINGTON DC, and SEATTLE.