Objective

Engage and recruit broader community on Basecamp efforts via a cohesive community building and outreach plan that spans events, Mozilla Reps, functional area community efforts and more. Let's work together to keep everyone informed, excited and participating.

Goals

Prime the pump for Telefonica product launch in Q1, by driving acquisition and awareness of Firefox Desktop.

Drive set of built in apps that are highly relevant in Brazil and solves use cases for the target market there, and create thriving app ecosystem.

Details: We are a Silver Sponsor of the event which includes signage and logo placement. In lieu of a traditional event booth, we have negotiated a separate 70-person room to host an MDN Hack Day (co-sponsored by Telefonica) and a Localisation Doc Sprint. We will have 3 keynote speakers from Mozilla - Harvey Anderson, Felipe Gomes and Chris Heilmann.

Market Research

Identifying market-related questions that need to be answered as part of Mozilla's planning efforts. Locating data and research sources to address these needs, managing subsequent acquisitions. Margaret Schroeder is the Engagement lead and can be reached at mschroeder@mozilla.com.

Margaret is also collaborating with Diane Loviglio and Cori Schauer, of Mozilla User Research, who are launching a Q3 study in Brazil with a consulting partner. Focus will be on a user experience strategy for B2G.

Current Wish List for community help:
1) Translation of articles from Portuguese to English within 24 hours (doesn't need to be perfect; volume not expected to be heavy)
2) Weekly monitoring of Brazilian developer online resources (eg. blogs, web sites) to identify points of interest to Mozilla
3) List of top 5+ smartphones of interest to Brazilians upgrading from feature phones

User Experience Research

Cori Schauer and Diane Loviglio will be conducting fieldwork in Sao Paulo and Recife during the week of July 30 - August 6. They will conduct 12 in-home interviews with C-Class people with the goals to

- gain deeper understanding of the class C, early 20 something Brazilian. How do
they feel about mobile devices and communicating with others? What is the role of the
mobile device(s) in the lives of these individuals? What other objects do they desire?
Which of those objects are attainable versus not for them and why?

- define what “Smart Lite” means to this group. What features are most important?
What expectations do they have for the phone? What accessories do they want/need?

Once the research is collected, we expect to create the following deliverables by the end of August:
- user profiles
- user experience strategy for B2G focusing on what users want/need for categories such as apps/content, phone accessories, payments/billing, etc.
- project room open houses to explore the data we collected

The team will be working with Sylver Consulting,a design research and strategy company with offices in Chicago and Brasilia.

Apps

Goal

A set of built-in apps that are highly relevant in Brasil and solves use cases for the target market there

An app ecosystem in Brasil that includes high-quality, must-have apps for that market

Recruiting and Promotion

Identifying key Apps

Recruiting App Developers

WebFWD

Support DevEngagement efforts by providing

WebFWD program resources to event participants as follow-up

(TBD) financial support for select participants to build B2G apps

connection to local entrepreneur/startup network

connection to CS and UX/UI universities (from former and current outreach)