Audience definition

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A little definition can go a long way.

With only so much time and money to spend on marketing, a slight increase in conversion rates can have a tremendous impact. But with all your data living in separate systems, creating unique audience profiles is challenging. You need a simple way to sync your data, fill in information gaps, and optimize your media campaigns without violating customer privacy.

Unify your data.

To understand your customers, you need a single customer profile based on all of your data. With an integrated system that unifies your customer profiles, you can more easily create messages that are in sync.

Adobe can help. Adobe Audience Manager lets you collect all your data in one place, making it easier to get an integrated view of your customer. With that data, Adobe Analytics can identify and discover your high-value segments and create unique customer profiles, allowing you to create unified messages for your customers. That way, you don’t get fragmented reports from every marketing system in your company.

Complete the customer picture.

Even with your own data, there are still bound to be gaps in your customer profiles. But a system that goes beyond first-party data can help you create a complete customer view.

Adobe can help. Because Adobe Audience Manager isn’t limited to first-party data, it can help you fill the gaps in your audience segments with your second- and third-party information. By combining data, you get an enhanced view of your customers’ behavior, helping you to better understand how they interact with your brand — giving you the insight to deliver campaigns that always feel relevant.

Unify your customer profiles. And your message.

Your customers are looking for a great experience with your brand. They want that experience to be relevant and consistent with every interaction. By unifying your customer profiles, you can exceed customer expectations.

Adobe can help. With a unified audience profile created by Adobe Analytics, you can make sure your marketing is also unified. That way, whether your customer is on their laptop, tablet, or phone, they can get an experience they’ll love. Allowing you to guide your customers throughout the customer journey, from prospect to advocate.

Find your best customers.

To increase audience conversions, you need a way to identify your most valuable audience profiles and discover new customers that show similar behavior. By unifying your data, it’s easy to identify your most valuable segments.

Adobe can help. Adobe Analytics combines your customer profiles into high-value segments, allowing you to understand how your most profitable audiences interact with your brand. This means you can create content that reaches across marketing channels, making it easier for you to find new customers and grow conversion rates.

Find new customers with the ones you already have.

Adobe Experience Cloud gives you the tools to define high-value audiences and deliver a relevant and consistent experience on every screen—without violating consumer privacy. By combining all your data to create unique customer profiles, you have the power to keep your current customers loyal and find new advocates. Now you can unify information from all your data sources, create unique customer profiles, and use those profiles to find your new best customers. With Adobe Analytics and Adobe Audience Manager, it’s easy to learn more about your best customers and find more just like them.

Why Adobe.

In the past, to create such a unified digital marketing plan, you would need to cobble together a series of point solutions. Today, Adobe Experience Cloud unifies all these marketing tools into one integrated solution. No one else offers such deep integration with analytics, data management, optimization, and personalization.