Both of the others are big enough to fend for themselves without needing to lawyer up. Heineken has moved into the cider game where Diageo doesn't play, and we know from the figures that that's hurting C&C. Being told that there's no room for Bulmers because of Orchard Thieves would sting. But I'm just making this up, I've no idea what's actually going on.

That was mentioned in their annual report in the spring, but it's even more stark in the latest figures: in February 2016 Bulmer's accounted for 91% of on-trade draught cider; in August 2017 that was 73%, and it's falling. Ouch!