You are diverse, we got that.

Where do you utilize all these skills?

skills in SYNERGY

Product

Identity

Retail

(Concept) Design

That is a mouthful, do you have a method?

Design Process

consists out of distinct phases, where each phase has a clear outcome.

We can cooperate on a full project, or work within any of the individual phases.

Diagnostic Phase

Main outcome:

VISION

for

Long Term Value.

We start by looking at what your current needs, wishes, resources and restrictions are.

From here we end up with a general direction that is explored further during the Analysis sub-phase.

A thorough analysis of your brand, the market (competition), trends, current and future technology is carried out. My role is to find, together with you, a spark of an idea that will involve the Human Enhancement in the project. Some additional research might be necessary on this topic.

The main outcome of this phase is a Vision that involves Human Enhancement, providing Long Term Value for your brand.

This ‘Fuzzy Front End’ is the most challenging aspect of a project, as, often an unconventional approach is required to translate the collected data into a viable vision.

The Diagnostic Phase is documented in a report.

Concept Design Phase

Main outcome:

VISUAL CONCEPT

to serve as

Inspiration

The Vision from the Diagnostic phase is translated into a tangible Goal that serves as Design Direction in the Exploration sub-phase. Things like Strategy, Functionality, Interaction and (especially) User Experience are considered here.

Next, in the Concepting phase, the general User Experience leads to detailed (desired) Customer Journeys. These encompass the Interaction with the Concept and presentation of the Story around it. Several (usually 2-3) Concepts are explored here, providing different solutions for the challenge.

The chosen idea is elaborated in the Implementation sub-phase resulting in Visual Concept that serves as Inspiration and Guideline for the Detailing Phase.

Visual Concept development, Story and Evaluation are documented in a report.

Detailing Phase

Main outcome:

CONSULTANCY

to

Preserve the VISION

The translation of the Visual Concept into the Final Design during this Detailing Phase will pose some inevitable challenges. By counseling your development team on the implementation of the Vision, I ensure that it stays intact and is not being watered down by the practical limitations.

I think in solutions together with your team, to overcome the practical limitations and still have the concept developed with as little deviation from the original Vision as possible.

Market Introduction Phase

Main outcome:

PRODUCT STORY

Once the Final Design is ready, I use the existing 3D geometry to communicate the Product Story through images, text and animation. These materials give you a head start on the marketing of your new product.