One of the problems with many marketing and branding initiatives is the tendency to look at only what others in your industry are doing. I’ve found that the more we look at how other non-related fields are dealing with client attraction issues, the more we can create marketing programs that truly differentiate us from the competition.

Case in point, is religion, or more specifically, how churches are implementing marketing programs to attract new members. As competition grows, church marketing is increasingly ...

OK…yesterday we talked about the first step in business branding and becoming a thought leader, which is to define WHO you want to target. We don’t have the marketing muscle or financial resources to become extremely well known to everyone, so we need to pick our targets carefully.

And remember…defining your target market as Small Businesses, CEOs, Corporations or Baby Boomers is going to make it VERY difficult for you to get the visibility you want.

I think that most of us want to be well known for what we do. At some level we’d like to be a business celebrity or thought leader in of our field.

And the good news is that it really isn’t all that difficult to do (as long as you keep a couple of things in mind). Hopefully, by sharing with you a little bit about my journey, I can make your road to business celebrity status a bit easier.

One of the continuing challenges facing most small businesses is, how to differentiate themselves from the competition?

Ultimately, branding your expertise is about influencing a particular niche that consists of those who can either hire you or refer you business. In this short video, I share with you marketing strategies for becoming a thought leader.