The campaign is designed to encourage customers to break free of the “sameness” of their familiar McDonalds breakfast foods. To promote this campaign, Taco Bell has created a series of TV and print pieces that lead customers back to Taco Bell’s breakfast defection microsite. BreakfastDefectors.com is users’ home base for all things breakfast rebellion. Once on the site, users are encouraged to take part in weekly challenges for prizes. Challenges generally involve creating pro-defector imagery and sharing it with other potential defectors using the hashtag #breakfastdefects. Users can also spread the breakfast revolution by sharing pre-created gifs and imagery via social media. The inherent nature of this campaign creates a fun tongue-and-cheek breakfast subculture. And what better way to rally the troops then to provide a digital home base to spread the word.

]]>http://moosylvania.com/tracker/taco-bell-campaign-goes-1984-for-2015/feed/0Swedavia Unveils Retro Arcade Games Supporting the Red Crosshttp://moosylvania.com/tracker/swedavia-unveils-retro-arcade-games-supporting-the-red-cross/ http://moosylvania.com/tracker/swedavia-unveils-retro-arcade-games-supporting-the-red-cross/#commentsWed, 25 Mar 2015 22:08:17 +0000http://moosylvania.com/?post_type=tracker&p=25612Travelers arriving in Stockholm Arlanda Airport and Göteborg Landvetter Airport are being greeted by Inky, Blinky, Pinky and Sue, all in the name of charity. Swedavia, the state-owned conglomerate that manages Sweden’s airports, has installed retro video games that accept coins of any currency. Foreign coins that were destined to languish unloved in a random […]

]]>Travelers arriving in Stockholm Arlanda Airport and Göteborg Landvetter Airport are being greeted by Inky, Blinky, Pinky and Sue, all in the name of charity.

Swedavia, the state-owned conglomerate that manages Sweden’s airports, has installed retro video games that accept coins of any currency. Foreign coins that were destined to languish unloved in a random Swede’s underwear drawer are being put to good use in these arcade machines, with all proceeds going to support the Red Cross. This ingenious activation is guaranteed to put a smile on a weary traveler’s face while making it easy to support a worthy cause.

]]>http://moosylvania.com/tracker/swedavia-unveils-retro-arcade-games-supporting-the-red-cross/feed/0SoulCycle Partnered with Spotify at SXSW Music Festival to Connect with New Consumershttp://moosylvania.com/tracker/soulcycle-partnered-with-spotify-at-sxsw-music-festival-to-connect-with-new-consumers/ http://moosylvania.com/tracker/soulcycle-partnered-with-spotify-at-sxsw-music-festival-to-connect-with-new-consumers/#commentsWed, 25 Mar 2015 17:24:56 +0000http://moosylvania.com/?post_type=tracker&p=25599While SXSW’s music festival is far from the typical venue for a SoulCycle class, the brand recognized a unique opportunity to engage potential new audience groups through a Spotify partnership. Gabby Cohen, Vice President of SoulCycle said, “the more we can get people to try SoulCycle in a way they haven’t before, it helps our […]

Gabby Cohen, Vice President of SoulCycle said, “the more we can get people to try SoulCycle in a way they haven’t before, it helps our brand.” SoulCycle instructors design playlists using Spotify for classes, so it felt like a natural fit for the brand. With so much innovation and momentum within the fitness industry, combined with fitness being one of the biggest categories for Spotify, it was an opportunity to host an out of the ordinary experience for SXSW attendees. Classes were held at The Spotify House each day as a pop-up experience with live DJ sets. Executing the partnership at SXSW connected the dots between the passion for music the festival produces and the need for music that inspires SoulCycle classes.

]]>http://moosylvania.com/tracker/soulcycle-partnered-with-spotify-at-sxsw-music-festival-to-connect-with-new-consumers/feed/0Banana Republic Taps into #HotDudesReading for a Good Causehttp://moosylvania.com/tracker/banana-republic-taps-into-hotdudesreading-for-a-good-cause/ http://moosylvania.com/tracker/banana-republic-taps-into-hotdudesreading-for-a-good-cause/#commentsTue, 24 Mar 2015 19:41:16 +0000http://moosylvania.com/?post_type=tracker&p=25594Banana Republic partnered with Hot Dudes Reading (a fun-humored Instagram account that posts pictures of well-dress men reading books) to generate awareness for First Book, a children’s literacy program. Users are encouraged to tag photos of well-dressed men reading with #HotDudesReadingForACause for a chance to be featured on the promotional site and in turn encourage […]

Users are encouraged to tag photos of well-dressed men reading with #HotDudesReadingForACause for a chance to be featured on the promotional site and in turn encourage donations to First Book. Banana Republic is jumping on the campaign by submitting pictures of their own – attractive men wearing none other than Banana Republic clothing and reading (of course!). Banana’s involvement with the campaign is a nice tie-in to their rebrand. Banana is looking to be modern, fresh and more relevant to how consumers live their life.

]]>http://moosylvania.com/tracker/banana-republic-taps-into-hotdudesreading-for-a-good-cause/feed/0Game of Thrones to Stream on Facebook Firsthttp://moosylvania.com/tracker/game-of-thrones-to-stream-on-facebook-first/ http://moosylvania.com/tracker/game-of-thrones-to-stream-on-facebook-first/#commentsTue, 24 Mar 2015 19:30:35 +0000http://moosylvania.com/?post_type=tracker&p=25589HBO Go will launch on April 12 with the smash hit series, Game of Thrones, premiering the red carpet event for season 5 on Facebook. The second screen experience will be key to generate reach for the popular medieval television series, with Facebook fans having access to ask the cast questions, view unique video clips, […]

]]>HBO Go will launch on April 12 with the smash hit series, Game of Thrones, premiering the red carpet event for season 5 on Facebook.

The second screen experience will be key to generate reach for the popular medieval television series, with Facebook fans having access to ask the cast questions, view unique video clips, converse on the #GoTPremiereSF hashtag and see behind-the-scenes footage. Second screen experiences will continue to grow as television and online video streaming merge together. Brands that plan second screen experiences can take advantage of the opportunity to reach and engage their current followers, but can also excite new viewers through social media.

]]>http://moosylvania.com/tracker/game-of-thrones-to-stream-on-facebook-first/feed/0Burger King Launches Emojis to Support Campaignhttp://moosylvania.com/tracker/burger-king-launches-emojis-to-support-campaign/ http://moosylvania.com/tracker/burger-king-launches-emojis-to-support-campaign/#commentsMon, 23 Mar 2015 22:18:57 +0000http://moosylvania.com/?post_type=tracker&p=25583Burger King is making a heavy play this year at something they believe nobody else has: Chicken Fries. Last week, Burger King sent their campaign viral by taking a chicken (named Gloria) around to different cities to determine if those stores would sell chicken fries. The press was so outstanding that Burger King decided to take Chicken Fries […]

]]>Burger King is making a heavy play this year at something they believe nobody else has: Chicken Fries.

Last week, Burger King sent their campaign viral by taking a chicken (named Gloria) around to different cities to determine if those stores would sell chicken fries. The press was so outstanding that Burger King decided to take Chicken Fries national and launch an entire campaign around the permanent menu item. Aside from a TV campaign, Burger King has an emoji keyboard available for download through both cellular app stores. A clear millennial play that will hopefully result in more people talking digitally about Chicken Fries. The franchise is also promoting #ChickenFriesAreBack on Twitter, too.

]]>http://moosylvania.com/tracker/burger-king-launches-emojis-to-support-campaign/feed/0Ben & Jerry’s and Tesla Team Up in Tour to Take On Climate Changehttp://moosylvania.com/tracker/ben-jerrys-and-tesla-team-up-in-tour-to-take-on-climate-change/ http://moosylvania.com/tracker/ben-jerrys-and-tesla-team-up-in-tour-to-take-on-climate-change/#commentsMon, 23 Mar 2015 20:10:00 +0000http://moosylvania.com/?post_type=tracker&p=25579Ice cream brand, Ben & Jerry’s, and electric car company, Tesla, seem like an unlikely partnership. However, the two brands have one common goal: to raise awareness for environmental issues. The “Save Our Swirled,” campaign has been activated by Ben & Jerry’s in the past, but this year, the Ice Cream Truck is a branded […]

However, the two brands have one common goal: to raise awareness for environmental issues. The “Save Our Swirled,” campaign has been activated by Ben & Jerry’s in the past, but this year, the Ice Cream Truck is a branded Tesla Model S, specially outfitted to feature three big freezer boxes. The “truck” will tour the US, handing out free ice cream to people who pledge their support to Ben & Jerry’s petition to get global companies to eliminate their carbon footprint by 2050. Ben & Jerry’s has made a pledge of their own to transition it’s energy sources to 100% renewable energy by 2020.

The partnership is a great example of brands touting their social responsibility and find a way for their consumers to participate.

]]>http://moosylvania.com/tracker/ben-jerrys-and-tesla-team-up-in-tour-to-take-on-climate-change/feed/0“Meerkat”: Social Video App Makes a Splash at SXSWhttp://moosylvania.com/tracker/meerkat-social-video-app-makes-a-splash-at-sxsw/ http://moosylvania.com/tracker/meerkat-social-video-app-makes-a-splash-at-sxsw/#commentsMon, 23 Mar 2015 14:05:33 +0000http://moosylvania.com/?post_type=tracker&p=25576Meerkat is a live video streaming app which allows users to host impromptu video sessions through Twitter. It has caught the attention of brands like Starbucks, Red Bull and the Miami Dolphins as they began to experiment with it. It seems that brand and agencies couldn’t get enough of the app using it to document […]

]]>Meerkat is a live video streaming app which allows users to host impromptu video sessions through Twitter.

It has caught the attention of brands like Starbucks, Red Bull and the Miami Dolphins as they began to experiment with it. It seems that brand and agencies couldn’t get enough of the app using it to document sessions, live music, and parties and shared their whereabouts with users. It also quickly became the favorite new app of SXSW attendees. The three-week-old company had about 120,000 user before going into SXSW and later reported a 30 percent daily growth.

As 72% of people report feeling anxious during air travel, the Japan based airline wanted to do something to improve its on-board experience for those weary of flying. Taking advantage of the newly unrestricted use of digital devices during takeoff and landing, the Takeoff Mode app is the perfect solution to keeping fliers distracted and entertained during their time aboard an ANA flight. Offering a gaming experience for fliers to play, the app is powered by takeoff and is set to a soothing array of sounds that promote relaxation. Though the mechanics of the game are simple, it provides a way for the brand to engage with its consumers in a meaningful, memorable way. Additionally, the Takeoff Mode app is a nice extension of ANA’s brand attributes of hospitality and comfort – focusing on the small details that add up to the big picture.

]]>http://moosylvania.com/tracker/all-nippon-airways-launches-app-to-help-soothe-nerves/feed/0The Balvenie Connects with Millennials Through Video Serieshttp://moosylvania.com/tracker/the-balvenie-connects-with-millennials-through-video-series/ http://moosylvania.com/tracker/the-balvenie-connects-with-millennials-through-video-series/#commentsFri, 20 Mar 2015 16:50:40 +0000http://moosylvania.com/?post_type=tracker&p=25562The Balvenie is reaching new generations of scotch drinkers through an online video series starring one of their favorite food and drink connoisseurs, Anthony Bourdain. Because the scotch consumer of today may be as young as 25, the brand needed a new approach in educating millennials and younger generations about its product. With the help […]

]]>The Balvenie is reaching new generations of scotch drinkers through an online video series starring one of their favorite food and drink connoisseurs, Anthony Bourdain.

Because the scotch consumer of today may be as young as 25, the brand needed a new approach in educating millennials and younger generations about its product. With the help of Bourdain, The Balvenie uses a non-traditional approach that not only reaches new audiences, but simultaneously debunks misconceptions about the age and lifestyle of consumers in the category. The series, called Raw Craft, follows Bourdain on a tour of American craftsmanship, from metalworkers to old fashioned tailors. It’s a strategy that closely and seamlessly aligns The Balvenie with the values of true craftsmanship found in the series, and in a way that isn’t too conspicuous for millennials to appreciate. The brand says it was this subtle, contemporary approach to endorsement that got Bourdain on board, and it will most likely be the same reason that new generations find themselves turned on to The Balvenie scotch.