Zamboanga La Hermosa Festival or the
popurlay known as Fiesta Pilar, is held in honor of the miraculous image of Our Lady of
the Pilar at the legendary Fort Pila. The people of Zamboanga fervently believe that
the lady has served as their unifying cultural and historical symbol. In commemoration of
her feast day, Zamboanga displays its devotion and enthusiasm with a nine-night
procession, fireworks, an ethnic parade, a cultural show, a regatta, and the Miss
Zamboanga parade. This festival runs from October 1 to 12.