New product releases: seven innovations in professional hair care

From hair loss solutions to the newest innovation in bond-strengthening, here are seven new product releases in professional hair care that are coming your way.

1. Wellaplex

Wella Professionals has introduced Wellaplex, its bond-strengthening products for hair lightening. Fronted by Global Ambassador Sophie Turner, the range consists of three products, including the in-salon No1 Bond Maker, which helps to create bonds within the hair during colour services; and the No2 Bond Stabiliser, which further strengthens the bonds, rebalances pH and strengthens the hair structure after a chemical treatment. The No3 Hair Stabiliser is also included as an at-home product that helps clients to keep their hair strong in between treatments. Wellaplex has been designed to complement Wella Professionals colour products and services in the salon and will be available from 1 February. wella.com/professional/en-EN/home / @wellapro_anz

2. De Lorenzo Prescriptive Solutions series

De Lorenzo has reformulated its Prescriptive Solutions series of products – a premium botanical haircare range designed to maintain protein, moisture, and the regulation of pH and scalp oils for healthy hair. The formulations are sulfate and paraben-free and come in two ranges – Moisture Balance for dry and damaged hair; and Control for oily hair. Complementary Hair Moisturiser lotions for each range are also available to protect and strengthen all hair types. Updates to the formulations include new ingredients like Cacay Oil with Vitamins A and E for protection from damage, dehydration and breakage. The products have an RRP from $23.90 to $30.50 each. www.delorenzo.com.au / @delorenzo_haircare

3. ghd Gold styler

ghd’s best-selling styler has had a sleek new makeover and technical upgrade, including the addition of dual-zone technology – two heat sensors instead of one – for premium performance, an improved heat-up time of just 25 seconds, and a modernised design to enable smoother and snag-free styling. Additional features include a sleep mode that sees the styler automatically switch off when not in use for 30 minutes, universal voltage for easy travelling, a protective plate guard for safe storage, and a 2.7-metre cable. The new ghd Gold will be available from 1 February at ghd salons and ghdhair.com. We caught the styler in action at the launch event at Wild Life Hair – see pics from the event (including of the limited-edition 18k Gold styler) here. RRP $280. @ghdhair_anz

4. NIOXIN Instant Fullness Dry Cleanser

Another innovation from the Wella Professionals camp, the NIOXIN Instant Fullness Dry Cleanser isn’t your average dry shampoo. The product has been designed to not only absorb oil build-up at the roots but also provides lift and volume for 2X fuller hair after application – perfect for thinning or fine hair types and for maintaining a fresh looking style when on-the-go. The spray has a fresh scent and can be simply sprayed on the roots and brushed out. It comes in two handy sizes – 180ml and 65ml – and will be available from February at NIOXIN salons and stockists. www.nioxin.com / @nioxin

5. Oribe Gold Lust Pre-Shampoo Intensive Treatment

It’s been a big couple of months for Oribe, with the announcement in December that Kao USA is acquiring the luxury brand, which will see it join other professional haircare names like Goldwell and KMS under the Kao umbrella. This month, Oribe has released a new product in its Gold Lust range. The Pre-Shampoo Intensive Treatment is designed to deeply moisturise, repair and restore softness, shine and strength to the hair. The product has been formulated to be paraben, sulfate and sodium chloride-free, meaning it’s safe for coloured and keratin-treated hair. It contains UV protection, is dermatologist-tested and is vegan, cruelty-free and gluten-free. RRP $95 for 120ml. www.oribe.com / www.roguebeauty.com.au / @oribeaustralia / @weareroguebeauty

6. évolis Professional

If you have clients concerned about thinning hair or hair loss, this might be the innovation for them. évolis has released its professional line of hair growth products, which have been scientifically developed to suppress FGF5, which is a naturally-occurring molecule that controls hair follicles and signals to them to stop growing and fall out. Made with botanical extracts, évolis Professional products have been proven to reduce hair loss by 74%, accelerate hair growth by 20% and increase hair growth by 44%. There are three ranges to suit differing hair concerns, including Promote, which focuses on fortifying hair structure to prevent future damage and promotes growth; Prevent, which is suitable for hair at risk of thinning or loss (ideal for young men); and Reverse, which is for those suffering from thinning hair, ageing hair and aggressive hair fall. All products are free of parabens and SLS. evolisprofessional.com.au / @evolisprofessional

7. REDKEN 5TH AVENUE NYC Shades EQ Pastels & Greys

REDKEN has introduced new Shades EQ Pastels, four makeup-inspired shades that let stylists create on-trend pastel hues, add a soft wash of colour, or tone and correct. The colours, including pastel peach, pastel pink, aqua blue and silver green, can be mixed into existing Shades EQ shades to create customised results. REDKEN Artist Sheree Knobel from Bixie Colour says of the new shades: “The pastel trend is full of fun!… increasingly, our clients are experimenting with playful colours and SHADES EQ GLOSS offers a caring, ammonia-free solution without the full commitment of a permanent colour… I love its consistency and its ability to condition and create brilliant shine!”

REDKEN has also introduced a series of Shades EQ Silver Glosses as part of its Celebrate Grey campaign, which allows colourists to personalise natural or coloured grey hair with accents like pearl, ash, titanium and chrome. www.redken.com.au / @redken