Men versus Women: Give Them What They Want

When it comes to merchandise awards, the sexes couldn't be farther apart. CMI polled several incentive houses to find out the most popular gift choices for each of the sexes:
For the Ladies:
It depends on age, says Catherine Carson, marketing director, Incentive Solutions, Atlanta: “Women over 30 prefer jewelry and leather luggage. Women under 30 tend to select home cooking gear.” Reports Atlanta-based USMotivation's Anne Klein: “In a recent incentive program where 45 percent of the ...

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