Tag: Jaguar Heritage Museum

An exhibition of landmark motor cars from a gilded age prompts us to ask: Is beauty enough?

(c) rp.online.de

During the 1950s, philosopher, Roland Barthes hailed the modern automobile as a visitor from the heavens. Some sixty years later, it seems we have returned the compliment, by propelling a Tesla motor vehicle out into the solar system. An audacious publicity stunt, a sign that we have lost our sense of wonderment for the motor car, or proof that our supposed mastery of the art has led us to believe we can Continue reading “Golden Years”

Today, Jaguar’s Heritage collection is in safer hands but in the closing months of 2011 the future looked a good deal more uncertain. We take a look back at Jaguar’s former museum prior to its demolition.

You can tell a good deal about the ethos of a car company by how it views its past. Enzo Ferrari was notorious for his callous attitude to last season’s race car; many simply destroyed, since in his view the only good car was the next one. Such views were not uncommon amidst the grand marques, resulting in vast sums being spent buying back significant cars once they realised exactly what a well curated museum would do for their image. So while it remains fairly unlikely that Ssangyong has seen fit to lay up a pristine Rexton for posterity, anyone with an image to project and a heritage to exploit either already has or really ought to. Continue reading “History Falls”

Driven To Write was founded by a group of writers frustrated with the one-dimensional nature of much of today’s motor journalism. Our aim is to have a distinctive voice and to publish a diversity of writing you won’t find anywhere else. We hope you agree.

All original content remains the sole copyright of the authors. We aim to correctly credit images but if we have used an image that belongs to you and you wish it to be removed, or for the credit to be amended, please contact us.