An e-mail from the Mountain View, Calif.-based company cited “sensitive content” as the reason for the rejection, though it was not specific in what was considered sensitive.

“After reviewing your application, our program specialists have found that it does not comply with our policies,” the Google AdSense Team wrote. “We have reviewed your site and found that many of the ads that would appear on your site would not be relevant to your site’s content. As the ads would not provide a valuable experience for your site’s users or our advertisers, we feel that your site isn’t a good fit for the AdSense program at this time.”

The news disappointed Keith Humphrey, who was looking for ways to generate revenue for the site.

“The traffic alone could have been worth hundreds of dollars per month, with links to Christian bookstores and other things, but it did not meet their ‘criteria,’” Humphrey wrote in a letter to Cory Burnell, president of ChristianExodus. “No doubt they accept sites promoting ‘gay marriage’ and things like that, but we are the ones who are rejected due to ‘sensitive content.’”