Yesterday we offered you 15 exquisite choices in our quest to find who, pray tell, is the douchiest …
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Joe Francis got his start selling Faces of Death-style cheapo death-and-violence videos on late-night TV. After he found that licensing Mardi Gras footage proved even more popular, and perhaps easier to self-produce, he set about creating an empire of intoxicated ambiguously consensual exploitation. Via Vanessa Grigoriadis' 2002 profile, witness the mind of Francis at work:

"More than anything else, Girls Gone Wild started off as a product of my sexual fantasy." Meaning? "Girls look really good from age eighteen to twenty-five," he says. "It's just a fact that that's the best time for girls. Afterward, things start to happen — bad things."

Francis wondered how he could market such a concept. On a plane one day, he took out a legal pad and wrote down titles: "College Women." "Girls Gone Crazy." Then he wrote, "College Girls Gone Wild," thought about it for a minute and put a big X through the word college.

And he quickly became a terribly rich and successful douche—which may have given him a leg up on the douches in the poll who are kings of the world only in their own shriveled minds and blackened hearts.

But this coked-out amoral direct-marketer (and an alleged rapist!) is basically a zillionaire, various tax liens against him notwithstanding.