LifeBouy Hand Washing Campaign

Every three years more than 100 million people pray, eat and live together at the Kumbh Mela. In 2013 Lifebuoy branded more than 2.5 million rotis with the words “Did you wash your hands with Lifebuoy?” to encourage millions of people to wash their hands before eating and help to stop the spread of preventable diseases including diarrhoea and pneumonia.