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Last Vestige Of Newer Technology Disappears

The amount of goodwill and comments that poured forth from the Mac community when Newer Technology closed their doors was fairly amazing. Few companies can claim the kind of customer loyalty that this particular company had. We got a note from a former employee alerting us to the fact that Newer Technology's Web site, the last public vestige of the company, has apparently gone away too. We thought his comments to be poignant, and decided to share them with you:

A note in passing:

The once popular and busy Web site of the now defunct Newer Technology is gone forever. The www.newertech.com site had been open for months following the company's demise in December, 2000. There was an auction to sell off Newer's property this week, and the server must have fallen victim to the auctioneer's gavel.

Rest in peace, Newer. And thanks for the upgrades.

David Bonfiglio
former Newer Technology sales rep

We will second those thoughts; Rest in piece, Newer. Thanks to Observer David for the note.

We would like to point out that Newer Ram is a separate company, split off from Newer Technology years ago, and is still in happy business today. They have also bought the excellent utility Guru from Newer Technology and are distributing it from their Web site.

The Mac Observer Spin:

Newer's tale is indeed a sad one. The company made great products, as testified to by hordes of Newer Technology customers before and after their demise, but was constantly under the gun on the financial side. The upgrade business is a tough one, and was largely predicated on the many different Mac models that used to exist, along with their very high prices. The Clone Age also contributed greatly to the expansion of the upgrade market. The end of the Clone Age coupled with the restructing Apple's product line into the cleaner, leaner version we know today really put a dent in the size of the upgrade market. Lastly, the inability of Motorola and the AIM consortium to keep up with Moore's Law was the nail in the coffin for all but the strongest upgrade manufacturers as it offered far less incentive for people to upgrade their machines. This is one of the things that has hit Apple the hardest as well.

Thank you for attending Mac Economics 101. There will be a test later. :-)