Movember — the non-profit effort to get guys to let their mustaches grow to raise money for prostate cancer research — got some of the blame for softness in razor sales when [Procter & Gamble] reported financial results [Friday]. In an earnings briefing with reporters, P&G Chief Financial Officer Jon Moeller blamed the razor market’s “contraction in developed regions” cited in P&G’s press release in part on “reduced incidence of facial shaving, and that was exacerbated by the quarter we were just in because of the prostate-cancer related movement in North America not to shave facial hair in the month of November.”

That “reduced incidence” seems to apply to all twelve months, in fact:

Consumer Edge Research analyst Javier Escalante said in an email that Movember “possibly contributed,” but that long-term decline in shaving frequency is the real issue. A Consumer Edge report Jan. 22 found average shaving frequency declined from 5.3 to 4.6 times weekly in the U.S. between 2000 to 2013, particularly in the 18-to-24 age group, where it fell from 4.5 to 3.4.

I’ve been growing out my beard since before last November. I hate shaving. In the past I’ve gone back to it because at some point I find the hassle of caring for a beard even more annoying — but each time it takes longer to reach that point.

I’m already at the point where if I stop getting haircuts and start wearing camo I’ll be mistaken for a Robertson, but if anyone gives me guff about that I’ll answer them in a stuffy English accent.