All of our copywriters are deeply attuned with keyword search and search engine best practices, but thankfully these days that also means writing for humans first and foremost. The old methodologies of keyword stuffing and black-hat strategies no longer pass muster with search engine crawlers.

Timely/relevant

Visually appealing — include headings, subheadings, and calls to action

Informative (scarcely promotional)

The last one is important — too many businesses try to use their blog or other content platforms for straight selling. Instead, using these platforms for stories, commentary, and occasionally weaving products or services without obvious promotion is the key to content marketing success.