White Papers

Finding the Right Strategy for Business Process Integration
IDC demand-side research shows that business process improvement consistently ranks as the leading objective of enterprise application buyers, a view shared by both IT and line-of-business (LOB) managers. The maturing of process automation technologies supports the enterprise goal to extend processes beyond the scope of today's best-of-breed applications and enterprise application suites. Read more »

Supply Chain Dynamics in Asia
Supply chain management in Asia is a relatively new topic but is a key challenge for all Asiabased manufacturers and traders trying to integrate into the “global market.” The purpose of this paper is to describe key supply chain issues faced in Asia.
Read more »

Supply Chain Dynamics in Asia
Supply chain management in Asia is a relatively new topic but is a key challenge for all Asiabased manufacturers and traders trying to integrate into the “global market.” The purpose of this paper is to describe key supply chain issues faced in Asia.
Read more »

Inventory - The necessary Evil?
The goal of inventory management is to ensure the consistent delivery of the right product in the right quantity to the right place at the right time. All this, without carrying excess and obsolete inventory or lowering customer service levels.
Read more »

Optimizing Your Marketing Supply Chain in a Recession
A natural reaction in a recession is to retreat, cancel all new programs or projects, essentially tightening the budget. However, smart companies are much more planned and targeting areas that will not only help them through a downturned economy, but to also help them prosper during and after. Read more »

FACTS & STATS

Inventory management will probably be the biggest challenge facing discretionary-focused retailers for the next few years.

One thing to note is that many mall-based retailers have largely made their IT infrastructure upgrades and supplier changes over the past two years, leading to streamlined corporate costs and supply chains. This means that the real driver for earnings lies mostly in merchandising and inventory management.

ARTICLES

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The CMO Council, and its special interest network, the Customer Experience Board will look to extend its current thought leadership development with InfoPrint Solutions Company by taking the baseline learnings specific to customer engagement, retention and loyalty marketing, and consumer mandates for relevant valued communications to better map, define and understand the specific needs and requirements within targeted vertical industries. "What's Critical in the Vertical," addresses the top issues, challenges and strategic priorities influencing marketing decision making, areas of spend, organizational renovation, and performance measurement. The Council is keen to further explore more deeply the forces, factors, shifts and trends impacting marketers by industry, particularly as it relates to strategic marketing challenges and industry issues.

Key verticals to be targeted include insurance, commercial banking, utilities, and communication service providers. All these entities will be brought together to focus in on "What's Critical in the Vertical" and to take intensive look at industry-specific customer engagement opportunities, market velocity, messaging relevance and customer experience.

Drew Panayiotou is responsible for marketing for Best Buy in the United States, across stores and all marketing channels.

Aaron Carpenter, The North Face's VP of Marketing and Consumer Insights, works where adventure meets demand generation. The CMO Council got a glimpse into his world where stories of climbs, treks and outdoor endeavors transform into into in-store experiences that inspire customers and drive business.

Simon MacGibbon, SVP Marketing of The Sports Authority, sat down with the CMO Council to detail the go-to-market process that ultimately drives traffic into stores across the country.

Florence Ho, Senior Director of Loyalty and Direct Marketing, Wyndham Hotels Group In the final Competitive Gain in the Demand Chain video, Florence Ho talks about how the dialogue between customer and brand drives demand and creates long-term relationships.