Innovation Stories From Around The Globe

If you’ve ever attended an AngelHack hackathon, chances are at some point you felt out of your comfort zone. Whether you’re pitching a new idea you have in front of a big group of people or working with people you just met… or taking a nap on the floor of an office at 4AM, it probably felt really chaotic and a bit terrifying.

Turns out that’s not unlike how you feel setting up and running a company. Turns out that’s how you’ll feel every day if you really want to embark on the journey from hacker to founder.

I believe that when you’re building a startup, it is as much about developing yourself as it is about developing your startup. This week I’ve stepped up my gym routine and managed to go to the gym every morning at 6:30am, and I spoke at an event in Bulgaria to 160 people over Skype yesterday. Both these things made me uncomfortable, but I’ve realised that “feeling uncomfortable” was just what I needed.

Why is it a good thing to feel uncomfortable?

Seth Godin describes why we should feel uncomfortable using the following chart:

Godin argues that most people reach some comfortable “Local Max” and then stay there, because to jump to new heights almost always involves some discomfort:

“The problem is that to get to Big Max, you need to go through step C, which is a horrible and scary place to be.”

“Don’t start a company as a tech person if all you want to do is code. If all you want to do is code, then get a job coding. Starting a company means to do a lot of things you’ve never done, and a lot of things you won’t be comfortable doing. Get used to it. Make the uncomfortable comfortable.”

Shifting from uncomfortable to comfortable

I’ve found in the past that if I get excited about something and dive in too fast, I will often work for longer than I realise is productive and then burnout. This makes for a bad experience and makes it easy to avoid trying again.

I think a better approach is what Loehr and Schwartz propose: to go beyond our comfortable levels and then step away and renew. Repeating this process can build our capacity to do anything and make us comfortable with new things.

Of course, when something becomes more comfortable we should strive to get out of our comfort zones once again. The compounding effect can be very powerful.

Growth in one area can mean confidence in other areas

A great side effect I’ve found of stepping out of my comfort zone in one area such as speaking at events or stepping up my exercise routine is that growing my skill or capacity on one of these areas can give me a massive amount of confidence in almost every other area of my life. This is a good reason why we should have many areas where we stretch ourselves.

“If your entire ego and identity is vested in your startup, where there are certainly factors outside of your control, you can get into a depressive funk that affects your ability to function. So, you should also, let’s say, join a rock climbing gym. Try to improve your time in the mile. Something like that. I recommend at least one physical activity. Then even if everything goes south — you have some horrible divorce agreement with your co-founder — if you had a good week and set a personal record in the gym or on the track or wherever, that can still be a good week.”

Some of the things I’m doing to feel uncomfortable

Working on a startup has given me many opportunities to feel uncomfortable and therefore gain skills in many areas I was never comfortable with. Here are some of my top ones:

Speaking:

Believe it or not I’m actually an introvert. I squirm on a stage, but I get a kick out of sharing my story and helping others and that’s why I am always pushing myself in this area. I’ve now spoken at quite a few events of various sizes, and I usually say yes to speaking opportunities precisely because I know I find it uncomfortable. It’s definitely getting easier.

Sleep, health and exercise:

I’ve always struggled with getting enough sleep and keeping up a gym routine. Over the last few months I’ve managed to put in place a sleep ritual which I’ve kept to almost religiously. I then created a morning gym routine, and for the last two weeks I’ve been to the gym every weekday morning at 6:30am. With the consistency handled, I’m now pushing myself out of my comfort zone further by making my weight training routine harder and keeping track of my progress.

etc.:

There are many others too: even this blog is something I still find hard to keep up, and since I’m primarily a developer I’ve had to push myself to become a better designer and deal with server admin tasks for Buffer. I’m also about to get rid of my apartment and go travelling for several months with my co-founder Leo.

What are you doing to feel uncomfortable?

That brings me back to the title of the post. Have you thought about whether things are getting a little too comfortable? What are you doing to push yourself out of your comfort zone?

About the Author

Joel Gascoigne is the Founder & CEO at Buffer, social media management software with over 1.4 million users. Joel started Buffer from his bedroom in the UK, and is now trying to create one of the most interesting and fulfilling places to work. He spends his time growing the company and working with the team on all areas of product, engineering and customer happiness. He loves to exercise, travel, and help other startup founders.

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