Masterclasses

Unicorn or dragon: How to tap into the Chinese market for growth

Unicorn or Dragon: How to tap into the Chinese market for growth

With over 1.3 billion population and 1 billion cyber citizens, sharing the 1/5 of world GDP, China now is the second largest economy entity in the world. It is definitely a booming market and a blue ocean for European businesses, especially for start-ups and growth companies. Longsighted leaders and entrepreneurs make China as the key segment in their global business strategies. Chinese business models, consumer behaviours, cultural characters, e-commerce, and social media changed tremendously since last 30 years. Everyone is looking at this wonderland for unique business opportunities. However, facing an exciting China, global leaders find it difficult to understand a real China, as the way people doing business is so different from the west. Now expanding to China becomes a must but with challenges to lead forward. This event provides an unique opportunity for start-ups to learn how to narrow down the gap between difficulties and success in China. It equips participants with deep insights about Chinese business models and entry China strategies. It helps start-ups to avoid failures, overcome difficulties and succeed in China.

Bo Ji

Bo is currently the Assistant Dean & Chief Representative for Europe at Cheung Kong Graduate School of Business (CKGSB), a top business school with more than 10,000 chairman/CEO level alumni in China. Bo had an over-20-year successful business career in GlobalBusiness Development, Innovation, Strategy, Supply ChainManagement, M&A, etc. He served as the senior executive at theheadquarters of many fortune 500 companies such as Monsanto, Cargill, Pfizer, Wrigley and Mars. He is also a well sought conference speaker.Combining his extensive business experiences and in-depth knowledge, Bo has been teaching EMBA/MBA at some of the world’s most prestigious business schools such as INSEAD, Esade, MIT, New York University, Hong Kong University of Science and Technology, Technology University of Munich, Tsinghua University, CKGSB, Zhejiang University, Sun Yet-Sen University, Shanghai Jiaotong University and Taiwan’s National Chengchi University etc. In addition, Bo also offers advices to Chairmen and CEOs. He is also a frequent speaker at renowned international conferences, forums, TV media and annual corporate meetings.
Bo created the first ever “China Start” program to systematically bring global startups to China.
Bo is a strong advocate of startup China expansion. He is instrumental in develop "China Start"
program to help European startups to expand to China. He frequently appears at tech conference
all across Europe as keynote speaker.