Why Are Responsive Web Designs So Popular?

Responsive web designs became popular almost instantly because of the multiple benefits offered by them. They make the websites adapt easily to the device on which they are being viewed. They promise an optimum viewing experience as the content easily fits the screen size of all devices. There is no need of manually resizing the content. This improves readability and understandability, thus helping in capturing the attention of the target audience and encouraging them to proceed with their decision of buying the product/service. Another important benefit of a responsive site created by an eminent website designing company in Delhi is that the loading process is quick, which keeps the viewers and the search engines happy.

How responsive designs came about?

The story of evolution of responsive designs is an interesting one. Even though the responsive technique had evolved a long time back, its benefits were not recognizable until mid-2000. The word ‘responsive web design’ was first coined by Ethan Marcotte in an essay published in 2010.

With the web designs struggling to fit the various device sizes, the web developers came across a layout that was highly flexible and fitted laptops, desktops, tablets, and smartphones. Few of the terms that precisely describe responsive designs may include elastic, fluid, and flexible.

How it benefits businesses?

Lesser development cost: These days, most of the people use mobile devices for browsing the internet. While some may opt to create a different version of the site for mobile devices, it is prudent to create a site that can be optimized for all devices. Further, this also aids in reducing costs of development, since there is no need of building two separate versions.

Reduce maintenance cost: Using a separate website for desktop and mobile increases the maintenance costs for the companies. An experienced web designing company in Delhi can be of immense help in this aspect.

Easy loading of pages: Responsive site loads faster, which helps to arrest the attention of the users, who normally have a very low attention span.