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EL PAQUETAZO OFFERS UNIQUE BLEND OF ENGLISH AND SPANISH-LANGUAGE CHOICES FOR NEW YORKERS

Release Date: 05/19/2009

Time Warner Cable’s NYC Region introduced “El Paquetazo,” a new digital video package with a mix of English and Spanish-language channels designed to appeal to New York City’s Hispanic population. The package combines the best mix of programming including entertainment, news, sports and music on over 130 channels for under $35 a month. Pictured L to R: Jeffrey Hirsch, President of Residential Services, Time Warner Cable’s NYC Region; Alba Nydia, Actress and Producer, WAPA; Jose Tillan, General Manager, MTV Tr3s and Adhemar Montagne, Reporter, NY1 Noticias

New digital video package offers the best programming at the best value

New York – Time Warner Cable’s New York City Region announced the launch of El Paquetazo, a digital video package with a mix of English and Spanish-language channels designed to appeal to a wide base of New York City’s Latino residents.

El Paquetazo is an attractively priced package designed to meet the evolving interests of the Latino cable viewer in New York City. It combines the "best-of" Spanish-language channels with popular English-language networks all for under $35 a month. El Paquetazo offers Time Warner Cable customers access to the best blend of programming in the market and consists of 40 Spanish-language, over 80 English-language networks and 18 high definition channels that are conveniently organized by genre including sports, news and music. “All New Yorkers bridge many worlds. This new programming option reflects the bi-cultural landscape of which so many Americans are a part,” said Jeffrey Hirsch, Time Warner Cable’s Regional President of Residential Services.

“Today's announcement is exciting because it demonstrates how Time Warner Cable is customizing video packages that appeal to bi-cultural communities. For almost one-third of our residents, Spanish is spoken fluently, and we understand these households want programming that reflects their lives – a mix of Spanish and English. This package offers just that – a wide spectrum of programming at a great value,” Hirsch added.

EL PAQUETAZO digital cable lineup in New York City (Spanish-language channels in bold):

About Time Warner Cable’s New York City RegionTime Warner Cable’s New York City Region serves over 1.4 million customers in four NYC boroughs (Manhattan, Queens, Staten Island and western Brooklyn), Mt. Vernon, Hudson Valley (Orange, Sullivan, Ulster Counties and parts of Dutchess, Greene and Delaware Counties) and Bergen and Hudson Counties, New Jersey. Visit TWCnyc.com

Time Warner Cable is the second-largest cable operator in the U.S., with technologically advanced, well-clustered systems located in five geographic areas — New York State (including New York City), the Carolinas, Ohio, southern California (including Los Angeles) and Texas. Time Warner Cable serves more than 14 million customers who subscribe to one or more of its video, high-speed data and voice services. Time Warner Cable Business Class offers a suite of phone, Internet, Ethernet and cable television services to businesses of all sizes. Time Warner Cable Media Sales, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions that are targeted and affordable. More information about the services of Time Warner Cable is available at www.timewarnercable.com, www.twcbc.com and www.twcmediasales.com.