Ross Wajgtknecht saw red when staff at a Dominoâs pizza takeaway served up an insult by referring to him as ‘the ginger kid’.

A branch of Domino’s upset 11-year-old Ross by referring to him as ‘ginger kid’ (PA)

Flame-haired Ross saw the slur written on a receipt instead of his name when he collected the meal at his local branch.

The 11-year-old received an apology from the outletâs manager after the incident reduced him to tears.

âI get bullied at school about my hair but you donât expect it from an adult,â said the keen footballer, who said he took strength from his hero â Manchester United star Paul Scholes . âA lot of my friends call me Scholesy and I donât mind that.â

His father Andrew, who called the insult âdisgustingâ, now wants an apology from the companyâs head office.

The 45-year-old builder said: âSurely if they were writing his name on the receipt it would have been easier to write Ross. That only has four letters. Why write âginger kidâ instead?â

Ross gave his full name when he ordered the Texas BBQ pizza from a branch in Midsomer Norton, Somerset, on May 28. Two friends who were with him had their first names written on their receipts.

Manager Pat Bennet, who also offered the boy a free pizza, said children often try to confuse orders by giving fake names or by all using the same name.

âThen they get abusive if we give the wrong order to the wrong person,â he said.