12/16/2016 6:25 AM PST

Here's a bit of advice ... if you come at Todd Gurley threatening to fight, you better be ready to scrap, 'cause the Rams star fired back at a frustrated fan saying he's ready whenever and wherever.

It's no secret ... Gurley hasn't had as productive of a season as fantasy owners would've hoped (he hasn't had a 100-yard rushing game all season).

So when one fan decided to go after Gurley on Twitter Thursday night saying, "if I ever see you in public we're fist fighting over your fantasy football performance this year" ... T.G. barked right back:

"Pull up then."

It's been a tough season for Gurley ... and the Rams lost to the Seahawks 24-3 on Thursday Night Football, so it seems like he's reaching his boiling point.

12/12/2016 11:55 AM PST

So much for that 2 year extension ... the 4-9 Rams have fired head coach Jeff Fisher, announcing the decision via the team's Twitter account moments ago.

The squad got embarrassed by the Falcons Sunday, losing 42-14 ... and owner/Chairman Stan Kroenke had enough,releasing a statement saying Fisher's time in LA LA land was over ... respectfully.

“He has worked tirelessly despite some challenging circumstances. He played an integral role in helping this team make history in returning the NFL to Los Angeles, and we always will be grateful for his commitment and dedication to our organization."

"This is the right time to make a change as our performance has not lived up to my or our fans' expectations. We all are focused on improving as an organization and building a team that makes Los Angeles proud. Our mission is to celebrate a Super Bowl title with our fans in Los Angeles. Today is the first step to bringing us closer to that goal.”

Fisher signed a contract extension before the start of the season, but there will be no Hollywood happy ending. FYI, his record as Rams head coach was 31-45-1.

Special teams coach John Fassel gets the joy of head coaching for the rest of the Rams' miserable homecoming season.

11/28/2016 3:08 PM PST

We broke the story ... Hill was arrested around 8 AM on a Saturday morning after officials say he swerved over multiple lanes on an L.A. freeway and crashed into a semitruck.

We're told Hill has now been charged with 2 counts of DUI, 1 count of driving on a suspended license and 1 count of driving without a license.

Hill could face jail time if convicted -- but likely won't ... a plea bargain is almost certain. The usual punishment for someone in his shoes is driving privileges suspended, community service, mandatory alcohol education and fines.

Hill has since been cut by the Rams -- despite the fact he was having a pretty good season.

11/28/2016 1:21 PM PST

Breaking News

4:31PM PT -- Rams C.O.O. Kevin Demoff says Eric Dickerson is NOT banned from the sideline ... and is welcome at Rams games/practice. Demoff says he has reached out to E.D. in an effort to clear up any miscommunication.

Eric Dickerson says he's persona non grata on the L.A. Rams sidelines -- and it's all over criticisms the NFL great made about the team.

The Hall of Famer went on his radio show on AM 570 LA Sports early Monday and said, "Someone with the Rams told me I'm not wanted on sidelines at games, that what I've said makes the players uncomfortable."

Dickerson did not reveal who made the call -- but sources connected to the situation say it was someone powerful.

Dickerson said the Rams official told him his honesty was making players uncomfortable.

We're told Dickerson is unhappy with the situation -- especially because he's not only been a supporter, but hosted the rookies at his home during training camp in his own "rookie symposium."