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ClearStory Data, a company that wants to bring data intelligence to the masses, has raised $21 million in Series B funding led by DAG Ventures with Andreessen Horowitz, Google Ventures, Khosla Ventures and Kleiner Perkins Caufield & Byers participating. The round brings ClearStory Data’s total funding to $31.5 million.

ClearStory Data wants to make it easy to gather and explore diverse, dispersed sets of data from internal data sources, corporate data sources, Hadoop and the Web to help business users to gain insights and discover new business opportunities. ClearStory analyzes data from a number of sources, both public and private, to uncover new trends and patterns. The result of this is the discovery of new business opportunities and deeper intelligence around what is and isn’t working.

The company’s platform integrates internal and external data using an in-memory database technology. This can be relational or NoSQL data, point-of-sale information or demographic statistics from external sources. ClearStory maintains that it gives companies an advantage by processing multiple types of data on the fly with a modern, visual user interface that people can access.

For example, Yogurt-maker Dannon is using ClearStory to bring together data to collaborate on the analysis of the company’s supply chain.

The company was co-founded by Aster Data (acquired by Teradata) alums John Cieslewicz and Vaibhav Nivargi. Fellow founder and CEO Sharmila Mulligan worked previously at Netscape, Kiva Software, Opsware (acquired by HP) and Aster Data. ClearStory also announced that former Google SVP, Shona Brown, who was instrumental in building Google’s business and people operations, joins the company’s Board of Directors.

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Crunchbase

OverviewClearStory Data's solution offers a new way for business users to easily discover, analyze and consume data at scale from corporate, web and premium data sources for combined and up-to-date insights. Data sources include relational databases, Hadoop, Web and social application interfaces, and third-party data providers. ClearStory Data's platform modernizes data analysis by introducing a new user model …