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A new Adventure, A new kind of Fun

May 31, 2012/

Ask anyone in TILT if any of them had a most memorable experience will on a project, and they will be able to tell you that there is at least one. Be it a funny or shocking moment, there definitely is something that we will remember.

With all the numerous upcoming and present projects that TILT faces, there will always be some moments that will have each one of us nodding our heads fervently and recounting that particular moment, regardless if it is funny or just simply a random encounter that we were able to associate with the project – we will remember it. How could we not, if it was that meaningful?

Recently, we did a project for ‘FUN Start MOVE Smart’, which is a joint effort from both the Singapore Sports Council and NTUC First Campus. Basically, it is about incorporating fundamental movement skills (running, jumping, hopping, etc) in childcare centres, so as to aid our young children in the building of these skills and encourage them to keep up a healthy lifestyle through exercise.

With these fundamental movement skills being incorporated into the curriculum, it will enable the children to improve their coordination, locomotion, control, balance and manipulation as they develop. And ‘FUN Start MOVE Smart’ is a program that enables teachers to be able to understand the concept of fundamental movement skills and use them in their daily teachings via an exciting way for the children.

The scope of the project involves copywriting (and interview), design, photography and production. During the photoshoot and interview that was conducted, we witnessed, at first hand, the children at play with the fundamental movement skills. And what a sight there was!

Children were shrieking and laughing away. The fascination they had with the ‘crocodile’ that they had to jump over so as to avoid being ‘eaten’ was extreme! Shouts of glee were heard. Screams of joy went wild. Some were running, others were cheering! Whether the cheering and shouting of the runner’s name was for motivating the runner or so that their own turn to jump will come faster, the children were definitely having a lot of fun. This simple activity had become an immerse engagement programme that touches on the fundamental movement skills!

We found out subsequently from the Principal that this is a game that these children had played countless times. The fervent excitment and joy definitely did not display all these. How, on earth, can the children still have so much despite having done it a number of times? Don’t they get bored of it? Apparently not, as we watched on. The broad smiles and giggles that accompanied the game – it was just pure fun and laughter. It was such a joy, just looking at them.

After the photoshoot and interview was completed, we got the answer to the million dollar question, “Why do they not get bored of it?” In some ways, Tilt is almost alike.

Yes, we do handle projects on a daily basis.
Yes, some people may view us as how we viewed the little children. Why are we able to hold the same unwavering passion in each and every one of our projects. How can we still manage to derive fun in what we do on a daily process? How can we still feel joy in doing what we do?

Well, the answer is simple. It may seem to be the same, but it is definitely different as well. With each new project, a different experience is derived from it. With each project, we find different ways to solve it. And with each project, a different joy comes out from it. Ultimately, the satisfaction from cracking the brief is still there!

Projects may seem the same, but in truth they are different, or at least, we at TILT treat it differently. With each new adventure, a new inspiration is required.