Marketing Research Blog

Near the end of our stay in Guangzhou, we each participated in a day of qualitative research with Dell. The day included a site visit to a small business for an in-depth interview and a focus group... Read More

Over spring break, the A.C. Nielsen Center students visited several American and Chinese companies in Guangzhou to gain a better understanding of how consumer insights are gathered in China.... Read More

A city of almost 15 million people, Guangzhou offers a unique experience to tourists. Despite being quite metropolitan, Guangzhou is often overlooked in favor of other large Chinese cities, like... Read More