Latest News

GREAT to be British

02/10/2018

The Baby Products Association’s team, together with over 50 of its members, recently returned from one of the world’s largest baby trade shows, Kind+Jugend which took place in Cologne, Germany at the end of September.

Once again, the British delegation certainly made a huge impact at the show as the largest country specific pavilion exhibiting; and with prominent branding which was widely commented on by visitors and exhibitors attending.

With the subject of ‘Brexit’ on the tips of many tongues, noticeably and without doubt pride in Great Britain remains high and the Union Jack was prolific not just in the UK Pavilion but throughout the halls of Koelnmesse as visitors collected and carried the much-coveted British cotton bags, sponsored by BabyStyle, which were given out at the show.

The Association’s networking event held on the first day was another huge success with a good mix of buyers an exhibitors enjoying the British hospitality on offer. Once again, the drinks reception was kindly supported by MIQ Logistics which provided its services to many exhibitors attending the show.

Robert Anslow, managing director of the Baby Products Association and president of the European Nursery Products Confederation (ENPC), comments: “The UK Pavilion was once again testament to the excellent work of the Baby Products Association and its members and provided an outstanding platform for international trade and a gateway to exporting, particularly for some of our smaller and newer members. We were also proud to host the ENPC’s board meeting with representatives from trade associations throughout Europe attending.”

The Association has already received enquiries from companies wishing to confirm stands in the UK Pavilion for the 2019 show. Space for this will go on sale later in December. Association members will be informed as soon as the information packs and booking forms are available.

We attended Kind und Jugend to launch our baby product and whilst we attended with pre-production prototypes, it went down a storm and interest and engagement has been incredible. Thank you.

Johanne Holman, Dumforter

We had high quality visitors to the stand with promising leads and the possibility that we will take on at least two new international distributors. We would have struggled to make contact with these without this show.

Meemoobaby – Julia Kelly

Kind+Jugend was an excellent trade show for us as we made contact with a large number of distributors in territories that we were targeting. We are confident that a number of these contacts will convert to sales.

Matt Dyson, N2M Ltd (Rockit)

This show was great and being part of the Baby Products Association has helped small new businesses like mine to reach new markets.

Rebecca Patterson, Zellie

As a relatively new business, we already export more than 90% of our sales. Kind+Jugend is a vital meeting point for new contacts across Europe and Asia and a very cost-effective way to meet sales partners from our 15 existing sales territories and demonstrate and sell new lines.