Z Speaker Series: Gabe Zichermann, Author and Consultant (VIDEO)

Posted on July 6th, 2012. Original content from Zillow's Real Estate Blog.

Author, entrepreneur and consultant Gabe Zichermann stopped by Zillow’s headquarters in Seattle recently to discuss the importance of gamification in developing a successful product.

The most obvious form of gamification today is Foursquare, the online system that offers users badges and rewards for “checking in” to locations. But, explains Zichermann, gamification is much more than that.

On a psychological level, everyone wants to master the world around them. The trick, says Zichermann, is to figure out what your customer is seeking to master and build the product to follow that.