The bloggers — two of whom are from the Bay Area — were flown to the company’s headquarters Toronto where they donned lab coats and used their creativity to formulate their own custom shades. The products, which are available online only, were introduced earlier today.

Christine Mielke of Temptalia created “Jealousy Wakes,” a rich emerald eyeshadow with a golden pearly sheen. On her homepage this afternoon, she featured application tips for various looks.