Amazon Alexa Turns Oprah

This past holiday season, Oprah Winfrey launched her widely popular ‘Favorite Things’ in partnership with Amazon. In addition to an Amazon.com gift page which displayed the curated collection, Winfrey also launched the collection within Amazon’s AI voice platform Alexa. Consumers could voice shop the collection of Winfrey’s favorites, which were read by Oprah herself via the Alexa platform.

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