Nespresso Ad: The Swap

To understand the ad, you need to be familiar with the different varieties of Nespresso coffee and their character. The joke is that Clooney drinks Decaffeinato, whereas the woman imagines him to be more of a Ristretto drinker (Ristretto is the strongest of the 16 'grands crus').

This ad is a good example of the way in which companies try to give their brands 'personality'—or in Nespresso's case, 16 personalities. As the advertising blurb explains, 'each of our 16 grands crus has its own character'.

TRANSCRIPT Woman: I think I have something that belongs to you. Man: Me too. Where do you wanna meet? Man: Miss Volluto? Woman: That’s incredible. Man: I know. Woman: I always imagined you to be much more … Man: Taller? Woman: No, no … much more Ristretto. Goodnight Mr Decaffeinato. Voiceover: Nespresso. What else?

To understand the ad, you need to be familiar with the different varieties of Nespresso coffee and their character. The joke is that Clooney drinks Decaffeinato, whereas the woman imagines him to be more of a Ristretto drinker (Ristretto is the strongest of the 16 'grands crus').

This ad is a good example of the way in which companies try to give their brands 'personality'—or in Nespresso's case, 16 personalities. As the advertising blurb explains, 'each of our 16 grands crus has its own character'.

TRANSCRIPT Woman: I think I have something that belongs to you. Man: Me too. Where do you wanna meet? Man: Miss Volluto? Woman: That’s incredible. Man: I know. Woman: I always imagined you to be much more … Man: Taller? Woman: No, no … much more Ristretto. Goodnight Mr Decaffeinato. Voiceover: Nespresso. What else?