Toyota released a five minute video from Doga5 that brings together a real-life Doc Brown, the movie Doc Brown Christopher Lloyd, and Michael J. Fox. The Toyota scientist (a Back To The Future geek), introduces Lloyd and Fox to a Toyota hydrogen fuel car that runs fundamentally the same way the DeLorean does when Doc returns from October 21, 2015 (the date of the video release).

The video is a wonderful mix of Lloyd and Fox chatting about how much the movie predicts the future, the science of the Hydrogen car, and nice patter between the Toyota scientist and actors. All in all it just keeps on proving how valuable these long-form videos are for informing people about products that require consideration.

We’ve been flapping our gums about the merits of long form video for a long time and lately enjoying what Chanel is doing with the history of Gabrielle Chanel.

We’ll say it again — why do we know more about the the origins of a few different spirits brands (like Johnnie Walker), fashion icons (like Chanel) than we do about any brand of car we can buy?

Seriously Chevy, if you made a new Malibu and it’s really different this time then for Christ’s sake, can you please wax poetic for a few minutes in some inspiring way on what went into this rev? Please?