Like it or not, the cannabis industry has graduated from a “Ziploc dime bag of weed” to the mainstream marketplace with branding and marketing strategies, quality packaging and a plethora of high-end, legal recreational and medicinal products.

After decades of cannabis industry’s retailers keeping a low profile to avoid legal scrutiny, cannabis retailers have started using design and sales campaigns that have worked effectively at some of the most profitable storefronts in the country, like Starbucks and Apple.

Cannabis patrons are not just the pony-tailed goateed skateboard stoner types but rather a clientele more reminiscent of the high-profile professional, soccer mom, film studio executive and the Trader Joe’s and Whole Foods-style shopper.Read More...

The rising popularity of medicinal marijuana brought with it a migration of players only interested in the wrong kind of green: Money. You can expect all stops on the Weed Train's journey—seed production, farmers, recommendation providers, and sellers—to become infected. Ironically, greed-for-green is one of the diseases even weed can't treat.

One champion of cannabis commerce who wants to never be accused of a profit-over-product agenda is Swerve. As the second oldest supplier of seeds in America—and the oldest in California—Swerve's Cali Connection claims to provide product and comfort to more American growers, seed banks, and ultimately patients than any other breeder of seeds. There are also those 50-plusHigh Times Cannabis Cup wins using Swerve genetics.

The innovative world of cannabis cultivation is changing the landscape of the industry with the sheer diversity of breeds, brands and products. The possibilities are seemingly endless, but it all starts with a seed – and The Cali Connection is in the business of producing only the West Coast’s best.

Cali-Grown

It is businesses like this that make California world-renowned for its cannabis genetics. The Los Angeles based wholesale company provides the world with only the finest California-grown strains, born from the best breeders, all in seed form. Their mission, says owner and founder who is known as Swerve, is to provide true-bred strains to the general public, and more specifically, the medicinal marijuana community.