Sophisticated marketers currently employ multiple solutions to understand marketing ROI and forecast optimal media and creative spending. Marketing Mix Models explain the 40,000 foot story to executives and leadership. What factors moved my business? What media channels were most effective. How should I plan for next year? Multi-touch Attribution explains the 4 foot high individual consumer story to media planners, buyers, and technologists. Each works well in its own right, but getting them to co-exist is nearly impossible. It can be like comparing apples to staplers.

What’s needed is new thinking within a well-established framework. Convertro’s Unified Marketing Activation Platform adds all of the benefits of MMM on top of an award winning MTA. This is done through additional automated data source ingestion and a new methodological approach based on Nobel Prize-winning statistical approaches. These enhancements run atop of Convertro’s big data, machine-learning enhanced infrastructure.

DO YOU NEED UNIFIED?

+ You currently use both MMM and MTA and find large discrepancies

+ You invest heavily in digital and offline marketing

+ Your marketing organization wants to be more data-driven

+ Your revenue comes through online and offline points-of purchase

+ Your business is affected by economic, seasonal, competitive, and weather factors

BENEFITS

Be confident in your marketing choice

Most accurate approach to omni-channel marketing measurement

Strategic guidance through organizational and procedural change

No discrepancies between high level and low level insights and recommendations