Raising the Bar on Real

We don’t need the deception of “photorealism” anymore. Despite the loss of these tricks, iOS 7 feels more real. The parallax effect conveys an entire living world under that glass, not just abstract pictures and icons.

On the surface, iOS 7 looks like a refreshed UI, and nothing more. But digging deeper and looking closer, we have entirely new channels of user experience and interaction design opened up to us – not because we can (we always could) – but because it’s the new status quo. The bar has been raised.