One of the designers who made it happen

How jmsgs started their logo design journey

Overview

Due to a company merger we need to tie together our diverse business units using a common logo theme and style. We are a printing company with other potential work for good designers.

The company was formed when a company called Valonia merged with a company called Markit Graphics to form a company called VMG.

Each company has brands that target a specific market for printed products. Clients within those markets recognise each brand as a specialist in its field.

There are two tasks:
1. The first task is to create a fresh new logo for MG and its business units as the current logo is dated.
2. The second task is to create a fresh new logo for VMG and its business units where the V is linked graphically but is not identical to the new MG logo in step 1 reflecting the fact that the two companies have merged.

The jpeg of current version MG logo which needs refreshing is attached

Tell us a bit about who you are and the people you reach

Our customers come from a variety of industry segments and purchase custom designed and printed components.

Requirements

PART 1: MG
• This is a family of 3 brands: MG (the parent brand), MG Industrial, and MG Electronics where the business unit i.e. Industrial or Electronics is captured in the tag line as a subset of the parent brand MG (See current logo which we feel is outdated attached)
• Must be clean, striking, strong, bold
• For use on a website, direct email campaigns, catalogs, brochures, trade shows
• With our without design elements (e.g. background oval shape)
• We want to retain the dark to mid blue colour palette
• NOTE: Unlike the current logo we do not want Markit Graphics mentioned in the tagline

PART 2: VMG
• This is a family of 3 brands VMG (parent brand) , with two business units, VMG tagline print group, VMG tagline Automotive
• In this brand the V must link to the MG brand in part 1 above yet be different as it represents one of the two companies that have merged.
• Must be clean, striking, strong bold
• For use on a website, direct email campaigns, catalogs, brochures, trade shows
• With our without design elements