Amazon's Kindle Fire won't be available at Target, according to a report.
Sarah Tew/CNET

Target has decided to remove Amazon's entire Kindle line from store shelves, according to a new report.

As of May 13, Target will no longer accept shipments of Amazon's Kindle line, The Verge is reporting, citing a source. An internal memo the blog received doesn't say why the mega-retailer decided to make the move, but makes it clear that the company "has made the decision to no longer carry Amazon hardware." The retailer will still offer Kindle accessories.

The New York Times reported yesterday that Target was tired of consumers using its stores as a showroom for products to be purchased later online through Amazon. It's a practice it calls "showrooming" and one that Target believes is actively promoted by Amazon.

A quick search for the Kindle on Target's Web site reveals that the devices are not available for purchase.

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Don Reisinger is a technology columnist who has covered everything from HDTVs to computers to Flowbee Haircut Systems. Besides his work with CNET, Don's work has been featured in a variety of other publications including PC World and a host of Ziff-Davis publications.
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