Lakewood-based HomeSphere Inc. announced PPG Architectural Coatings (PPG) will join its growing digital lead-generation and customer loyalty platform, opening up new revenue opportunities for the brand.

A respected paint industry leader, PPG will connect HomeSphere's growing builder network to its wide range of interior and exterior paints and stains, caulks and adhesives, including the recently added Glidden Professional Paints and products that meet the most stringent environmental standards. Its popular brands, including Pittsburgh Paints, Olympic and Martha Stewart Living, are distributed through home centers, independent dealers and a network of company-owned stores across North America.
"With our strong suite of brands and large distribution network, PPG is uniquely positioned to service the new residential market," said PPG National Business Development Manager Carl Howell. "HomeSphere connects our team to a much broader base of homebuilders that can benefit from our variety and environmentally-conscious paints and coatings."
PPG joins nearly 75 preferred manufacturers using HomeSphere BRI and its industry-first digital marketing services to connect with a growing network of regional and local builders. Members of HomeSphere's extensive builder network are staged to construct nearly 20 percent of the total new single-family homes forecast in 2013. Nationally, local and regional builders construct 75 percent of current new-build homes.

By connecting the homebuilding universe - including top product manufacturers, builders and service providers - more directly through technology, HomeSphere BRI creates measurable business opportunities for all of its partners. HomeSphere's network of 10,000 privately owned builders uses HomeSphere BRI to gain knowledge of product manufacturers and manage their cash-producing rebates, helping them to improve their bottom line and grow efficiencies through an automated, consolidated solution.
"PPG has so much to offer HomeSphere's building community with its growing list of brands and its focus on environmentally-conscious products," said HomeSphere Vice President of Sales Chris Toth. "As our network of builders learns about the company's competitive advantages, our platform will help this respected brand advance its growth and visibility."