Campbell Soup reported on Friday that revenue from its US soup business fell 10 percent in the three months ended May 3 as Americans opted for other lunch and dinner choices.

The disappointing performance was actually worse than that, company noted, as the decline was mitigated, in part, by the company’s ability to raise prices in the period and cut back on promotional spending.

As Americans are eating less Campbell’s soup, retailers are keeping less in inventory, the company said — further eroding US soup revenue.

Its classic condensed soup — in the classic red-and-white labeled cans, revenue fell 4 percent, while revenue from Campbell’s ready-to-serve soups tumbled 18 percent, the Camden, NJ, company said in a regulatory filing.

Profits from Campbell’s US soup unit, its largest and poorest performing business, tumbled 16 percent to $147 million from $175 million.

Overall, Campbell, which also makes Pepperidge Farm cookies and Goldfish crackers, reported adjusted profits of 62 cents a share — flat with the year ago period but beating Wall Street estimates.

Sales fell 3.6 percent, to $1.9 billion, the company said, while gross margins rose to 35.9 percent from 34.3 percent last year on the strength of cost-cutting.