Local youth involved in social media marketing for Colorado

Gov. John Hickenlooper's Youth Ambassador Program was launched this week. Torrey Davis of La Junta is one of three area youths involved in the program.

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LA Junta Tribune - La Junta, CO

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Posted Jun. 24, 2013 at 5:00 PM

Posted Jun. 24, 2013 at 5:00 PM

Gov. John Hickenlooper's Youth Ambassador Program was launched this week. One of a talented group of high school students from around the state is La Junta's Torrey Davis. Davis is the daughter of Colorado District Forest Ranger Donna Davis and Veterans Administration Nurse Dan Davis. Torrey played flute in the La Junta High School Band, but attended Swink High School. She will be "sharing the voice of the county throughout the summer via social media and helping shape the future for Colorado," said Aaron Kennedy, Chief Marketing Officer of Hickenlooper's office.

Davis will be a senior at Swink High School this year. The other delegates from our area are Clay Hirakata of Rocky Ford, also a student at Swink High School, and Kelsey Laughlin of Pueblo, who will be representing Pueblo County. Davis and Hirakata Will represent Otero County. Davis will be working through her Facebook page with a Tumbler and Pinterest. On Tumbler, search oterocounty2; on Pinterest, follow the board "Making Colorado." Davis' postings will also be printed in the Tribune-Democrat as a column.

"It is an eight-week program," said Davis. "The first week is for showcasing Otero County. I will be showing what's here, like the college, the Koshare Kiva, Picketwire, Rocky Ford Cantaloupes." The young people will be aided by guest speakers through Kennedy's webinars, which will demonstrate how to brand and market their area. "The program is a two-month internship designed to give high school students from all around the state an opportunity to contribute their voice to this one-of-a-kind branding initiative. In addition to learning from some of the best marketing and social media experts in Colorado, these ambassadors will provide a window into what it's like in their county, with photos and stories that capture their view of what Colorado stands for," said Kennedy.