This is why you see one eBook get more downloads than another. Your landing page form must have fields that allow you to collect information from your prospects.

Strong call to action

After someone lands on your landing page, make it easy for people to know what to do next. That’s where the call to action button comes in. Make it visually impossible to miss and use wording that makes clear what they get by clicking it.

Design

Make sure your landing pages looks like your brand. Use standard colors and balance your font size just as they are on your website.

One thing never to forget is to make sure you optimize your landing pages for mobile viewing.

This is called “being responsive” where responsive means the page displays well on phones and tablets, as well as in browsers.

In conclusion, a well-designed landing page must incorporate simple key practices in order to convert your visitors to leads.