Changing behaviours.
Saving lives.

Development Media International (DMI) runs radio and TV campaigns to change behaviours and save lives in developing countries. DMI uses scientific modelling to save the greatest number of lives in the most cost-effective way.

DMI is running a randomised controlled trial in West Africa to prove that media can save lives, which is being evaluated by LSHTM. DMI and LSHTM have written a 'Viewpoint' article in the Lancet, which explains the scientific reasoning behind the trial.