The new economy – with a highly competitive marketplace – is making it becoming harder and harder to for businesses to sustain growth.

So customer engagement and word-of-mouth advertising have taken on an increasing importance.

It’s a dilemma. It’s not just about customer service leading to the point of sale and after. Yes, you’ve got to be concerned about giving great service after the sale and the impact of your customers on social media.

So you have to enhance and manage your customer relationships.

How?

Better business performance results when CEOs show leadership in providing the best-possible customer experience.

Despite all the emphasis on speed in customer service, it’s not the salient factor in keeping customers happy. A study confirms that the power of emotion is most important in determining why your customers stay or leave.

It’s a worthy investment of your resources in time, energy and money.

Customer feedback

Customers are delighted to give you feedback. If you get it, it will positively affect your product and service research, development, and innovation.

How Retailers Can Improve Operations for Profits — Many retailers could turn their operations into higher profits, if they do a better job of utilizing their customers’ data according to a study. That includes adequately learning insights by better engaging their employees who deal with customers on a regular basis.

Marketing Tips via Mobile Devices, Reviews, Coupons — Digital marketing opportunities keep growing and growing. For instance, 70 percent of consumers research product reviews while they shop in stores. Ninety percent are relying on their mobile devices as they make in-store buying decisions.

“Your most unhappy customers are your greatest source of learning.”

-Bill Gates

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Author Terry Corbell has written innumerable online business-enhancement articles, and is a business-performance consultant and profit professional. Click here to see his management services. For a complimentary chat about your business situation or to schedule him as a speaker, consultant or author, please contact Terry.