The Colorado-based sporting goods chain hired about 50 employees to staff its seventh Hawaii store, which is stocking its name-brand items in a new, simplified layout with brighter light and bold colors.

Located in the 26,657-square-foot former Borders space beneath Regal Theatres, the new merchant also offers bike repairs, CO2 refills, delivery and assembly, fishing-line winding, golf trade-ins and tennis racquet stringing.

Hours are 9 a.m. to 9:30 p.m. Monday through Saturday, and 9 a.m. to 8 p.m. Sunday. For more information, call 235-5340.