We're seeing more cause-branded products flood the market each year. Many of them will never celebrate a birthday because they lack a solid business strategy. In 2011, I wrote critically about cause products, and focused my ire on one brand in particular: Project 7.

I may need to rethink my position. [GASP!]

On this episode of Cause Talk Radio, Megan and I talk to Project 7's Tyler Merrick about how this plucky cause entrepreneur has scratched and clawed his way onto the shelves of some of America's best stores: WalMart, Target and 7-Eleven.

Join Megan and me for an inspiring conversation, particularly if you are, or dream of being, a cause-focused entrepreneur.