The app lets you top-up Etisalat and du prepaid balances as well as Nol cards for Dubai Metro, among other functions

Trriple, a UAE-based fintech start-up, has finally launched its mobile wallet application on Google Play and the Apple App Store. The company describes its app as a viable digital tool to drive the UAE’s transition from a cash-based economy to one where digital payments are the norm.

The Trriple app allows users to transact with UAE entities such as telcos and other service providers, make user-to-user transfers, pay at stores, maintain savings in their accounts and make international remittances directly to family or to a bank account in their home countries.

The app was announced last year and has now transitioned from the development phase to the public testing phase, with consistent monitoring and amendments based on user feedback and a growing partner ecosystem.

“Our clear objective with Trriple is to ensure that our users save time and effort, by conducting the most time-consuming tasks easily through the Trriple mobile wallet app, which can be funded with cash or linked to a bank account,” said Paolo Gagliardi, CEO of Trriple. “We will be consistently building up our partner ecosystem in the days to come, and also look forward to receiving feedback from our early users.”

Apart from linking a bank account or credit card, Trriple users can add funds directly to their accounts, making it a viable alternative to cash transactions for the unbanked and underbanked population in the UAE. This includes the scores of blue collar workers who can deposit their wages into their Trriple accounts, and directly transact all their recurring monthly expenses such as international remittances, mobile credit top-up and department store purchases.

Other segments that the m-wallet targets includes digitally-savvy youth and the ever-increasing smartphone user population, freeing them up to enjoy experiences and make purchases even in situations when they are not able to access cash immediately, or need to pay service provider bills urgently.

The international remittance facility on the app frees up people from having to spend their free time at exchange houses to send money to their home countries. The m-wallet is compliant with ISO-27001 standards, which is typically implemented by banks and larger financial institutions.

Trriple claims its mobile wallet provides the highest accredited certification and security standard in the world for digital payments.