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Ebay's payment subsidiary, PayPal, has been on a tear to make your in-store purchasing as easy as ordering online. In a recent announcement at the National Retail Federation convention, Jamba Juice is reportedly working to integrate into the PayPal iPhone app to let you order and pay in advance.

Even with mobile payments still in its nascent stage, research firm Packaged Facts expects U.S. remote and point-of-sale mobile payments volume to grow by 275% in 2013. PayPal and Jamba Juice may be on to something.

Smartphones Could Impact $752 Billion In Retail Sales

"Shoppers will continue to use their own mobile devices to stay informed. Deloitte Digital studies reveal that more than 60% of consumers use their smartphones while shopping in-store. According to this research, by 2016, smartphones used in the shopping experience could impact up to $752 billion in sales."

--CrossView report on Mobile POS (see below for link)

PayPal Recruiting Retailers

PayPal started diversifying its online payments focus not long ago by tapping into physical brick and mortar retail stores. They are currently in 23 different retail brands including: Abercrombie & Fitch, Barnes & Noble, Foot Locker and the Home Depot. I've seen that PayPal credit card device in the Home Depot and thought it was cool, but haven't tried it. My credit card gives me points, after all. PayPal is tied to cash, although I believe they have credit card options.

Traditional Retail Sales Versus Online Retail

CrossView, a company that provides mobile point of sales solutions, explained that online retail may get considerable media attention these days, but the vast majority of retail transactions still occur in physical stores. According to Forrester Research, online sales will account for just seven to nine percent of retail sales by 2016. The goal, CrossView suggests, is to think about how you can reinvent the in-store experience, how you can merge the physical and digital worlds. Jamba Juice is thinking ahead about how to engage their customers before, during, and after the store visit.

You can download one of their free whitepapers on different retail and cross channel topics, including one on mobile point of sale (POS) solutions. It is filled with great mini case studies that include Nordstroms, Eastern Mountain Sports, and Apple.

It should be mentioned that if you want to order that Jamba Juice right now, you had better live in Emeryville, California because that's the only store in the pilot at this time. Others are scheduled to follow throughout 2013. You can read the details on the PayPal blog.