Atom Beers in Hull is reaching out to a new audience of beer lovers after securing a listing with Asda

CHEERS: Allan Rice of Atom Beers (left) and Jon Tabiner, store manager at Asda Kingswood, raise a toast to the new deal.

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A CRAFT brewer in Hull is raising a jar to further growth after securing its first national listing with Asda.

Atom Beers was founded by Allan Rice and Sarah Thackray in 2014 and has since found national and international acclaim among real ale connoissuers.

Its beer is now set to be enjoyed by an even wider audience as four lines of Atom’s brews – Atom Schrodinger’s Cat, Atom Quantum State, Atom Pulsar Pilsner and Atom Phobos & Deimos – are to be sold in up to 156 Asda stores throughout the UK.

Allan said: “We are delighted to have secured our first national listing with Asda, making our beer more accessible from a convenient location while doing your weekly shop.

“As a young microbrewery it’s great to be featured by a national retailer, and we’re impressed at ASDA’s commitment to supporting local suppliers, no matter how big or small the brand.

“It’s incredible to think that a microbrewery in Hull has been recognised internationally, and we are excited that more people across the country can now taste our beer.”

SCIENCE IN A CAN: Four lines from Atom Beers in Hull will now be available at Asda stores nationwide.

When Alan and Sarah set up their business, their aim was to not only make great beer – although that was obviously important – but to also use the brewery as an educational facility, to inspire people to consider careers in science and engineering.

Its focus on science and education is evident through weekly public tours of its Malmo Road brewery an eight-week intensive beer school for beer lovers wanting to improve their knowledge and craft.

The brewery is also actively involved in scientific research, college outreach programs and collaborating with the University of Hull and the Science Without Borders programme to study complex carbohydrate characteristic of beer.

Alan Jackson, Asda buying manager, said: “We are really proud to be the only supermarket with Atom in our range.

“They are a fantastic, young brewery which has achieved international acclaim for its beers.

“It’s brilliant to bring this beer to our customers as I’m sure it’s something they wouldn’t normally have access to.”