November 14, 2008

A mobile phone novel read via a T-shirt

The Manga Man, Alexander Besher's new sci-fi book is available to read online for free and according to New Scientist, it's not just a traditional print novel, but comes with a swathe of pictures, video and audio.

More unusually (at least by Western standards) is that the book is being published direct to mobile phones.

And in a marketing gimmiick, Besher has come up with the sly idea of getting T-shirts printed with a QR code, which when scanned directs people to the website for the novel.