Work

Please contact me for a demo of more recent and unpublished work.

What I have learned over the last few years is that personas don’t have to be fake windsurfing grandma’s. They can transform big data into easy to understand composite customers that will allow you to scale your understanding of the customer across the design team and a growing company.

The responsive redesign of the Resident (tenant) portal was part of a larger mobile strategy that included native mobile applications. This part of the product was picked first as it allowed the design and engineering teams to understand what it takes to deliver a quality responsive web product for an audience that was increasingly mobile first.

The second version of out mobile app which was ported to the native iOS and Android platforms with the first real transactional component for entering or updating tasks and work orders. The redesign to native platforms and the addition of new functionality improved the ratings by over a star and doubled the install based in a few months.

The first generation of the Buildium mobile application launched in 2012 as a cross platform Phone Gap application with basic access to the manager’s properties and people. The style was a balance of iOS 5/6 and Android conventions to minimize platform specific development.

Shortly after joining Buildium we took on the task of a complete redesign and new font end technical architecture. As part of this effort we created a new global navigation structure, UI patterns, and visual branding for ~400 screens.

A web application developed for IDEXX that allows cat owners and vets to see the prevalence of three common feline diseases in their local area and learn how to protect their pet. The interface style and data presented is customized to the information provided by the user.

Con-way Freight was looking to relaunch their NASCAR presence with a new driver and a new web presence that allowed for immediate updates and a more dynamic and aggressive look. The new site offers up photos, videos, and podcasts for the visitors that are easily updated by the racing team through the custom CMS.

The Con-way Racing CMS was designed to support the racing staff in publishing content in a simple and timely manner. The interface was customized on top of a standard Ruby-on-Rails platform to allow novice users access to the most common tasks relocating advanced development features to a secondary location.

CVS relaunched their website in the summer of 2008 with a greatly enhanced online pharmacy. As part of the larger design team I was responsible for the information architecture and usability of the new online pharmacy, store finder, and homepage.