Blue Lagoon recently released the terrific "Beauty comes from within" TV commercial for broadcast in Iceland. Directors Daniel Freyr Atlason and Börkur Sigthorsson on behave the Agency Döðlur, approached Reykjavik IO this summer about collaboration on this very original TV-commercial. The commercial is a journey through geological micro-landscapes of Icelands unique nature that make up the raw ingredients of the Blue Lagoons product line, through the Blue Lagoon lab and to finally arrive on the bathroom-shelf. The project could not have been more in enjoyable to work on and the result speaks for itself.

Reykjavik IO would like to thank everyone who collaborated on this excellent project, special thanks to the Directors Daniel and Börkur for having the guts to follow their vision and to the people at the Blue Lagoon for having the guts to make it happen.