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163 Stunning Social Media Stats to Savor [Infographic]

We've updated our killer list of top social media statistics for 2017! See the best stats on all major social platforms—from Facebook, to LinkedIn, and even YouTube.

How many social media stats does it take to understand online consumer behavior? As many as you can get. People are strange beings, and with 3.5 billion of them online worldwide, and over one billion active websites, it can be hard to pin down their behaviors (Internet Live Stats). That’s why we’ve compiled a list of the most recent (and most surprising) social media stats to help you understand how to reach your online audience.

With 3.5 billion users spread out over one billion websites, you may be wondering how it’s even possible to gather stats on where and what people are doing. Thanks to social media, those online users congregate on a few major sites to tell tales and share photos with friends and family. Our list of stats cover these major social channels, from Facebook to Tumblr, to get you the latest and greatest information along with actionable insights, like benefits of social tracking. With 64% of marketers using social data to optimize their marketing tactics, shouldn’t you (eMarketer)?

163 Social Media Stats for 2017

General Social Media Statistics for Local Businesses

1. There are 2.46 billion active users on social media (Statista, 2017) tweet2. 2.7 billion people are active mobile social users (Statista, 2017)tweet3. 78% of users use their smartphone for social media (Global Web Index, 2017) tweet4. 94% of digital consumers aged 16-64 have an account on at least one social platform, and 98% have been active in the last month (Adestra, 2016) tweet5. The average internet user has eight social media accounts! (Global Web Index, 2017) tweet6. 43% of consumers aged 16-24, and 38% of users aged 25 - 34 use social media to research a product (Global Web Index, 2017) tweet7. 47% of all users, and 56% of teens aged 14-18, are friends with people on social media that they have not met in person (Adestra, 2016) tweet8. 23% of consumers aged 16-34 say that seeing a brand/product is "liked" on social media is a purchase driver (Global Web Index, 2017)tweet9. Internet users spend an average of over two hours a day on social media (Global Web Index, 2017) tweet10. Consumers aged 18-32 say social commerce is the most powerful purchase influencer for them (Global Web Index, 2017)tweet11. Almost 40% of users follow their favorite brands on social media (Global Web Index, 2016) tweet12. Companies agree that creating compelling content for social media is both the most effective (82%), and most difficult (69%) part of social media marketing tactics (Ascend2, 2015) tweet13. 49% of marketers say that social media is the most effective channel to include in their digital marketing plan (Ascend2, 2017)tweet14. Social media was rated as the 2nd most difficult tactic to execute in a digital marketing strategy (Ascend2, 2017) tweet15. 44% of local businesses said they depend on social media to generate brand awareness, and 41% depend on it to drive revenue (eMarketer, 2016) tweet16. 52% of organizations say they publish to social media multiple times a day, and 27% post once a day (Regalix, 2015) tweet17. Almost 90% of marketers say their social marketing efforts have increased exposure for their business, and 75% say they’ve increased traffic (Social Media Examiner, 2016) tweet18. 80% of the organizations that monitor social media track engagement like comments, likes, retweets, shares and mentions (Regalix, 2015) tweet19. For marketers, retweets and shares (78%) are more commonly used to measure success than fans, followers and likes (66%) (Regalix, 2015) tweet20. 41% of marketers say that 10%-25% of their website traffic comes from social media campaigns (Regalix, 2015) tweet21. More than 50% of marketers who have been implementing social media marketing tactics for two years have reported improved sales (Social Media Examiner, 2016) tweet22. 40% of consumers have purchased an item online after seeing it used on Instagram, Twitter, Vine or YouTube (Simply Measured, 2016) tweet

Top Facebook Statistics you Need to Know

23. Facebook has over 2 billion active users (Statista, 2017) tweet24. 84% of internet users are on Facebook, making it the top network for membership (Global Web Index, 2017) tweet25. Over 80% of Facebook users access the platform every day (GlobalWebIndex, 2016) tweet26. Six new Facebook accounts are created every second, which adds up to ½ million new accounts every day (Social Media Today, 2015) tweet27. Nearly half of Facebook users only access the platform through a mobile device (VentureBeat, 2015) tweet28. Facebook Messenger is the top favorite messaging service at 56% (Global Web Index, 2016) tweet

29. 45% of Facebook users aged 25-34, and 39% aged 16-24 use social networks to research products (Global Web Index, 2017) tweet30. The average Facebook user has 130 friends (Statistic Brain, 2016) tweet31. 60 million businesses have a Facebook Page (VentureBeat, 2016) tweet32. There are over one billion messages sent per month between businesses and users (KPCB, 2016) tweet

33. 45% of B2C marketers strongly agree that their Facebook marketing is effective (Social Media Examiner, 2017) tweet34. 80% of businesses are active on Facebook mobile (KPCB, 2016) tweet35. 93% of social marketers regularly use Facebook ads, and 64% plan on increasing their Facebook ad activities (Social Media Examiner, 2017) tweet36. 62% of marketers say Facebook is their most important platform (Social Media Examiner, 2017) tweet37. 9% of social media marketers with 5+ years of experience use Facebook (Social Media Examiner, 2016) tweet38. Over 95% of marketers say that Facebook offers the best ROI of any platform (eMarketer, 2016) tweet39. 32% of influencers say that Facebook is the best social media platform for influencer marketing (eMarketer, 2016) tweet40. Users spend about 18 minutes on Facebook per visit (Statistic Brain, 2016) tweet41. More than 60% of Facebook users watch videos on Facebook (Global Web Index, 2016) tweet42. 50% of Facebook users have watched a video on Facebook in the last month (Global Web Index, 2017) tweet43. Video ads on Facebook that are between 30 and 60 seconds long perform the best (eMarketer, 2016) tweet44. The top action performed on Facebook is clicking the “like” button (Global Web Index, 2016) tweet45. The absolute best time to post on Facebook is 8 pm on a Thursday (eMarketer, 2016) tweet46. Almost 40% of online consumers turn to Facebook for holiday shopping ideas (eMarketer, 2016) tweet47. Almost 25% of Facebook users use social media to research and find products to purchase, and about 35% use social platforms to find good content (Global Web Index, 2016) tweet

Top Twitter Statistics for 2017

48. Twitter has about 328 million monthly active users (Statista, 2016) tweet49. 82% of Twitter’s active users use the platform on their mobile device (Twitter, 2016) tweet50. About 30% of social media users in the US use Twitter (Statista, 2016) tweet

51. 76% of marketers worldwide use Twitter to market their business (Statista, 2016) tweet52. eMarketer estimates that 286 million+ people will use Twitter on a monthly basis (eMarketer, 2016) tweet53. Almost 50% of active Twitter users follow brands/companies (Convince&Convert, 2016) tweet54. About 30% of Twitter users access the platform more than once a day (Global Web Index, 2017) tweet

55. Over 40% of Twitter users learn about products and services via Twitter (Convince&Convert, 2016) tweet56. One in three Twitter users watch videos on Twitter (Global Web Index, 2016) tweet57. Reading a news story is the most popular activity on the Twitter platform (Global Web Index, 2017)tweet58. There are 500 tweets published daily (Internet Live Stats, 2016) tweet59. The joy face 😂 is the most tweeted emoji, having been tweeted over 14.5 billion times (Twitter Data, 2016) tweet60. 58% of the top brands have over 100,00 Twitter followers (Simply Measured, 2014) tweet61. 92% of brands on Twitter publish 1-5 tweets a day (Simply Measured, 2014) tweet62. 77% of Twitter users feel more positive about a brand when their tweet is @replied to (Twitter, 2015) tweet63. Between 2013-2015, there was a 2.5x increase in customer service conversations on Twitter (Twitter, 2016) tweet64. 93% of organizations say that Twitter is one of the platforms they most majorly used for marketing (Regalix, 2015) tweet65. 47% of marketers use Twitter as their most favoured channel for customer engagement (Regalix, 2015) tweet68. 18% of social marketers regularly use Twitter ads (Social Media Examiner, 2016) tweet69. 63.5% of marketers voted Twitter as one of the best platforms for ROI (eMarketer, 2016) tweet70. The optimal time and day to tweet is Thursday at 5pm (eMarketer, 2016) tweet

Top LinkedIn Statistics for B2Bs

71. LinkedIn has 106 million active monthly users (Statista, 2016) tweet72. There are more than 467 million registered users on the platform (LinkedIn, 2016) tweet73. Two new professional accounts are created every second (LinkedIn, 2016) tweet74. There are over 133 million users in the US alone (LinkedIn, 2016) tweet75. 25% of LinkedIn mobile users access the platform several times a week (Statista, 2017)tweet76. The fastest-growing demographic on LinkedIn is students, with 40 million student and recent graduates having accounts on the platform (Simply Measured, 2016) tweet77. Uploading a professional photo to your LinkedIn profile gets you 21x more profile views, and 36x more messages (LinkedIn, 2016) tweet78. Marketers that flesh out their Products and Services page have 2x as many company followers (Simply Measured, 2016) tweet79. 91% of marketers say that LinkedIn is one of the platforms most majorly used for marketing in their organization (Regalix, 2015) tweet80. 40% of B2B marketers say that LinkedIn is the most important platform for them (Social Media Examiner, 2016) tweet81. LinkedIn is the most favored channel for customer engagement for 64% of marketers (Regalix, 2015) tweet82. 94% of B2Bs use LinkedIn for content marketing (Kyle Lacy, 2015) tweet83. 67% of digital marketers list LinkedIn as a commonly used platform (Social Media Examiner, 2016) tweet84. 40% of B2B marketers will republish content on LinkedIn (Social Media Examiner, 2016) tweet85. The best time to post on LinkedIn is at 9am on Wednesdays (eMarketer, 2016) tweet

Google+ Statistics To Check Out

86. Every Gmail address has a Google+ account, which is why Gmail officially has over 2.5 billion users. (Tech Times, 2015) tweet87. There are 540 million active users on the platform (Simply Measured, 2016) tweet88. 62% Google+ users are B2B marketers (Simply Measured, 2016) tweet89. 22% of online adults use Google+ more than once a month (Simply Measured, 2016) tweet90. 87% of the top 100 brands have a Google+ account, and 50% of them actively post every month (Simply Measured, 2016) tweet91. Brand adoption on Google+ has grown 10% in the last year (Simply Measured, 2016) tweet92. 49% of digital marketers use Google+ (Social Media Examiner, 2016) tweet

Top Instagram Statistics You Don't Want to Miss

93. Instagram has more than 700 million monthly users, with 200 million active daily (Statista, 2017)tweet94. Almost half of total Internet users have an Instagram account (Global Web Index, 2016) tweet95. 54% of marketers are using Instagram, and 63% plan on increasing their Instagram activities (Social Media Examiner, 2017)tweet96. Almost 40% of ‘grammers have watched videos on the platform in the last month (Global Web Index, 2017) tweet97. Over 95 million photos are posted to the platform every day (Instagram, 2016) tweet98. There are 4.2 billion likes daily on Instagram (Instagram, 2016) tweet99. 53% of users follow their favorite brands on Instagram (Global Web Index, 2015) tweet100. Almost 60% of millennials have an account on Instagram (Global Web Index, 2016) tweet101. 23% of ‘grammers will share an Instagram photo on another social platform tweet102. The average Instagram user spends 25 minutes per day on the platform (KPCB, 2016) tweet103. 94% of the top 100 companies have an Instagram account, and 86% of them actively post each month (Simply Measured, 2016) tweet104. The top brands on Instagram average a post per day, and five videos per month (Simply Measured, 2016) tweet105. 14 of the top brands post more than 50 times a month (Simply Measured, 2015) tweet106. The most common frequency of posts for the top 100 brands is 11-20 times a month (Simply Measured, 2015) tweet107. 24% of influencers voted Instagram as the best social platform for influencer marketing (eMarketer, 2016) tweet108. 34% of US marketers plan to spend advertising dollars on Instagram for the first time in late 2016, and 16% already use it and plan to increase their spend (eMarketer, 2016) tweet109. The average consumer engagement per post among the Interbrand 100 companies is 31,827 likes and comments (Simply Measured, 2015) tweet110. Posts with hashtags and location tags perform the best in terms of user engagement (Simply Measured, 2015) tweet112. Posts with two or three hashtags perform much better than posts with one hashtag, or posts with more than four hashtags (Simply Measured, 2015) tweet113. The most popular hashtags used by the top 100 companies include #Regram, #ThisIsBoss, and #PictureoftheDay (Simply Measured, 2015) tweet114. Instagram posts posted at 7 pm on Fridays do the best (eMarketer, 2016) tweet

Top YouTube Statistics For Marketers

115. YouTube has the most visitors globally, at 88% (Global Web Index, 2017) tweet116. There are 900 million unique visits to YouTube every month (Statistic Brain, 2016) tweet117. 63% of YouTube users access the platform more than once a day (Global Web Index, 2017) tweet118. YouTube has the second most members of any social channel, at 61% of Internet users (Global Web Index, 2016) tweet119. 80% of 18-49 year olds watch YouTube in an average month (Google, 2016) tweet120. There are 4.95 billion videos viewed on YouTube every day (Statistic Brain, 2016) tweet121. 3.25 billion hours of YouTube is watched every month, which is equal to 114,808 years linearly (Statistic Brain, 2016) tweet122. 300 hours worth of video is uploaded to the platform every minute (Statistic Brain, 2016) tweet123. Users who access YouTube on mobile spend more than 40 minutes watching videos each visit (YouTube) tweet124. 85% of Interbrand top 100 companies actively post to YouTube every month (Simply Measured, 2016) tweet125. YouTube partners see a 50% revenue increase year-over-year (Simply Measured, 2016) tweet126. YouTube video uploads timed with a product release or announcement see better results than scheduled and nuanced content (Simply Measured, 2016) tweet127. One quarter of YouTube users have watched a branded video in the last month (Global Web Index, 2016) tweet

Top Pinterest Statistics For You

128. There are about 200 million monthly active users on the Pinterest platform (Statista, 2017) tweet129. There are 176 million registered Pinterest accounts (TechCrunch, 2015) tweet130. Pinterest saw a 97% growth in active users in 2015 over 2014 (Global Web Index, 2015) tweet131. Over half of women aged 18-54 in the U.S have signed up for Pinterest (TechCrunch, 2015) tweet132. 55% of Pinterest users use the platform for finding and shopping for products (KPCB, 2016) tweet133. 71% of Pinterest users recently bought a product online, and 62% recently reviewed a product online (Global Web Index, 2015) tweet134. The average time spent on Pinterest per day is 21 minutes (Simply Measured, 2016) tweet135. There are over 2 billion searches per month on Pinterest (Simply Measured, 2016) tweet136. Pinterest has over 50 million pinned items for sale (Simply Measured, 2016) tweet137. 76% of top brands use Pinterest (Simply Measured, 2016) tweet138. 40% of digital marketers use Pinterest (Social Media Examiner, 2016) tweet139. Believe it or not, the best time to post on Pinterest is 1am on a Friday (eMarketer, 2016) tweet140. 31.6% of consumers will look to Pinterest for holiday shopping ideas and inspiration (eMarketer, 2016) tweet

Top Snapchat Statistics For 2017

141. Snapchat’s active monthly user count is sitting at 200 million in 2016 (Statista, 2016) tweet142. 170 million Snapchat users are active daily (Statista, 2017) tweet143. 60% of Millennials in America use Snapchat (Global Web Index, 2017) tweet144. Snapchat has seen an over 300% increase in usage over the past three years (Global Web Index, 2016) tweet145. More than a third of Snapchat users engage with stories (Global Web Index, 2016) tweet146. There are six billion videos watched on Snapchat every day (TechCrunch, 2015) tweet147. The average Snapchat user uses sponsored filters for 20 seconds (KPCB, 2016) tweet148. A user spends 25 minutes per day on Snapchat on average (KPCB, 2016) tweet149. 50% of young adults in the US watch videos on Snapchat (eMarketer, 2016) tweet150. eMarketer predicts that almost 60 million US consumers will actively use Snapchat on a monthly basis this year (eMarketer, 2016) tweet151. Snapchat is predicted to generate over $366 million in ad revenue in 2016 (eMarketer, 2016) tweet

Top Tumblr Statistics to Know

152. Tumblr has more than 555 million active blog users monthly (Statista, 2016) tweet153. Most Tumblr users are America, and between 25 and 34 years old (eMarketer, 2016) tweet154. Tumblr users spend 3.25 hours per day on social media (Global Web Index, 2016) tweet155. eMarketer predicts that Tumblr’s audience will reach over 25 million in 2017 (eMarketer, 2016) tweet156. Tumblr saw a 94% increase in growth in 2015 (Global Web Index, 2015) tweet157. Almost 20% of online women in the US have a Tumblr account (eMarketer, 2016) tweet158. There are about 357 million blogs on Tumblr (Statista, 2017) tweet

159. There are over 148 billion posts on Tumblr (Statista, 2017) tweet160. There are 40.6 million Tumblr posts made every day (Tumblr, 2016) tweet161. Over half of Interbrand top 100 companies have a Tumblr account, and 30% actively post each month (Simply Measured, 2016) tweet162. Brand adoption of Tumblr has grown 15% since last year (Simply Measured, 2016) tweet163. Tumblr users spend an average of 34 minutes on the platform every day (eMarketer, 2014) tweet

Now that you’re armed with the latest and greatest social media stats, plus a handy infographic, go forth and conquer!

Need an extra hand? Vendasta’s Social Marketing will give you and your clients the ability to grow your fan base and turn online leads into raving customers. Put those social media stats into action to develop the best social campaigns, posts, tactics and more.

About The Author

Dew is the Managing Editor at Vendasta, but will also respond to "content juggler," "blog wrangler," and "internet explorer." Speaking in fluent pop culture references, and Googling at the speed of sound, she is always looking for new and innovative ways to stretch her creative muscles.