Ashley Williams: What It Really Takes To Create Compelling Content For Millennials

Ashley Williams is the mastermind behind RIZZARR – a social media platform built for Millennials by Millennials. In today’s episode, Ashley breaks down what it really takes to create quality content for this powerful generation. She also talks about her previous life as an award-winning journalist, unveils everything we need to know about RIZZARR, and explores the biggest inspirations behind her groundbreaking platform.

Topics include:

How to look at content from different perspectives

Trends within the journalism industry and the role of content marketing today

How the reader is becoming more involved in content creation

What makes RIZZARR different from other platforms

Promoting discovery

Giving a voice to youth around the world

Ashley Williams is a leading Millennial strategist, consultant, and speaker for brands that want to reach Millennials — helping brands to create the right campaigns, craft the right messages, and produce events that bring brands and Millennials together. She is the founder and CEO of RIZZARR, the social media platform built by Millennials, for the Millennial creator. She is also the founder of Millennials Change, an event series created to inspire Millennials to make endless ripples that impact the world. Ashley is passionate about using journalism, social media, and live experiences to inform and empower her generation.

Before starting her journey into entrepreneurship, Ashley worked for NBC News, WBAL Radio, and USA TODAY. She graduated with honors from the University of Southern California, earning a B.A. in broadcast and digital journalism as well as minors in international relations and Spanish.