When Clever Goes Wrong & How Etsy Overcame – Arstechnica

In 2007, Etsy made a big bet on homegrown middleware to help with the site’s scalability. A half-year after it was taken live, the company decided to abandon it. As a senior software engineer at Etsy put it, “if you’re doing something ‘clever,” you’re probably doing it wrong.”

I want to focus on the important lessons from this article, about middleware and using stored procedures in this fashion for a public web application, creating unscalable design complexity (smart and “proper” according to the old enterprise design teachings…) – causing infrastructure, development and maintenance hassles.

In the process they did replace PostgreSQL with MySQL but that’s not the critical change that made all the difference. PostgreSQL is a fine database system also.