How to gain credibility

When I took my first job in leadership in marketing, I was given a book by Rogers Ailes called, “You Are the Message.” This was long before he went on to create Fox News and become such a polarizing figure today in our culture. I’d like to publicly thank Roger…

By Diane Conklin and Gail Saseen One of the biggest questions business owners ask about social media, especially those who aren’t actively using it yet, is “do I really need to be involved in Social Media today?” One of the reasons this question gets asked so often is people are…