The auto major, which has over 50% market share in the domestic passenger vehicle segment, is also focussing on giving enhanced features across its model range with the market moving gradually towards premium products.

“We will provide car for every pocket for every lifestyle and for every aspiration and we will also keep the focus on the premiumisation in terms of the variants which we are giving.”

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The strategy is to keep launching varied body types, hatchbacks, sedans and SUVs, he added. “We won’t ignore any vertical.”