Communication Design

Winter Campaign Federation Square

By

Aer Design

Description

Federation Square—Melbourne’s iconic public space that is host to events, celebrations and culture. For the Square’s Winter campaign they wanted to take a decidedly different approach to encouraging Melburnians to get out and about in the cold.

We took aim at summer encouraging Melburnians to get out and about and embrace the cold.

Key Features

1

The campaign packed a punch and captured the imagination of Melbournians and tourists. driving visitors to Fed Square.

2

The visually striking campaign was highly visible across the Square and online.

3

Winter at Fed Square received record numbers of event attendance and online engagement.