Eyeglasses and sunglasses POLICE

The Police brand since its inception breaks in markets around the world, a challenge to the competitors, ready to revolutionize the system and change the rules of the game thanks to a fresh language, immediate, which communicates with the general public.

Italian brand, glasses international flair.

Born in 1983 Police immediately establishes itself with a mark of outstanding gifts autonomous, is part of an already tight market, but with its highly underground is loved and appreciated globally. It imposes a style street and amazes the public with the blue lenses that fascinate all, it is here that begins the long and amazing journey of Police that over time we have seen represent masterfully by icons of entertainment, fashion and sport all with one thing in common, the uniqueness of being unique. And 'so that was born the myth of Police, not only a pair of glasses but a lifestyle, an icon for many, identity of a lifestyle to 360 °, in the round that now includes fragrances, watches, jewelry, small leather goods and clothing .

The Police brand since its inception breaks in markets around the world, a challenge to the competitors, ready to revolutionize the system and change the rules of the game thanks to a fresh language, immediate, which communicates with the general public. Launched in Europe but inspired by the spirit "on the road" American Police glasses are unisex and look for its roots in the street style of the big cities. His style is aggressive, with urban vibes, urban. Idisegni of Police appeal to young and adventurous, independent and rebellious.Nonconformist. Narcissist, even a little 'hedonistic, his audience loves to break the rules and only identifies himself in a community: that of devotees to the glasses Police.The history of the brand shows how, without ever betraying its spirit and its vocation of freedom, glasses Police were able to identify more than two decades with the taste of the young and not so young, paying attention to detail, without losing its identity.