Discussion

Today, @katiawb is the co-Founder & CEO of @birchbox—but growing up in El Paso, entrepreneurship wasn’t even part of her vocabulary. In fact, it wasn’t until attending business school that Katia even heard the word for the first time. Today, Birchbox has over 1 million subscribers in six markets and lots of plans for growth—recently, they opened a retail store in Soho, NYC! Listen to this #VFApodcast to find out how Birchbox created the mold for subscription box services as the “appetizer” for full sized products.