“Show me the Money!” Nintendo of America had a Hugely Profitable Black Friday

Recently, Nintendo of America president Reggie Fils-Aimé went on record to state that Nintendo of America make around 60% of their yearly revenue, during the Holiday season (October, November and December) and just in case there was any doubt, the latest sales figures are in and Nintendo have just had an immensely profitable five days.

Sales on Pokémon is up, as is sales for 3DS, Nintendo Switchand even Super MarioParty has done well for itself and you can see all the date for yourself, right here:

Nintendo Hits Big Milestones from Thanksgiving to Cyber Monday

U.S. Nintendo Sales Top $250 Million During the Five-Day Period

REDMOND, Wash., Nov. 28, 2018 – Nintendo Switch set two new records from Thanksgiving to Cyber Monday: It became the best-selling Nintendo console in U.S. history for that five-day period, surpassing even Wii system sales. Nintendo Switch also had its best-selling week ever in the United States. In fact, according to Adobe Analytics, Nintendo Switch was among the most-purchased items online on Thanksgiving Day and the overall top-selling video game product online for the Black Friday-Cyber Monday time period.

Strong demand resulted in shoppers buying more than $250 million in Nintendo products from Thanksgiving through Cyber Monday, according to Nintendo’s internal sales figures, demonstrating that Nintendo has something for everyone this holiday season. That sales total accounts for video game systems like Nintendo Switch and the Nintendo 3DS family of systems, retro systems like Nintendo Entertainment System: NES Classic Edition and Super Nintendo Entertainment System: Super NES Classic Edition, as well as all Nintendo-produced games and accessories. Total U.S. hardware sales for Thanksgiving through Cyber Monday increased 45 percent over the same period in 2017.

And that doesn’t even take into account that one of the most anticipated video game events of the year is still to come: the Dec. 7 launch of the Super Smash Bros. Ultimate game. As previously announced, the game has become not only the most pre-sold Nintendo Switch game of all time, but also the most pre-sold Super Smash Bros. game ever in the series.

Unless otherwise noted, the following data from Nintendo covers Nov. 22 to Nov. 26, and is specific to the U.S. only:

Nintendo Switch

Nintendo Switch hardware sales grew 115 percent compared to the same period in 2017.

Lifetime sales of Nintendo Switch, which is entering only its second holiday season, have reached more than 8.2 million units.

Nintendo Switch games Pokémon: Let’s Go, Pikachu! and Pokémon: Let’s Go, Eevee! have hit combined U.S. sales of more than 1.5 million units since their Nov. 16 launch.

Super Mario Party surpassed lifetime U.S. sales of 1 million units, becoming the fastest-selling game in the Mario Party series and the fifth million-selling first-party Nintendo Switch game in the U.S. alone, joining The Legend of Zelda: Breath of the Wild, Mario Kart 8 Deluxe, Super Mario Odyssey and Splatoon 2.

Nintendo 3DS

Thanks in part to strong Thanksgiving to Cyber Monday sales, the total installed base for the Nintendo 3DS family of systems has hit 22 million.