Every : If one ad click leads to 3 purchases that will count 3 conversions.

One : If one aAd click leads to 3 purchases that will count as one conversion.

This tracking code has to be added in Thank you page of website. We can also track this conversion if person click on button also.

DSA Campaign ( Dynamic Search Ads )

In this campaign ads are automatically generated based on website content.

Go to Campaign > Search network only > Dynamic search ads

Creating a page feed and upload it to AdWords.

Go to Shared library > Business data > Page feed

Note :

It is always recommended to Target each subcategory if it is vital for the business.

Reports :

We have to regularly monitor the reports of our campaign to see your performance. Key performance indicators of AdWords are Impressions, Clicks, CTR, Quality score, Average position, Average CPC, Total cost, Number of conversions, Conversion Rate.

To enable this key performance indicators we need to check the columns.

Go to Columns > Modified columns

Access Levels :

With this tool we can provide access to different users who can manage our account.

Administrative -Has Full Control + Access to others.

Standard – Full control but cannot invite others.

Read only – Only view.

Email only – Reports by mail.

Go to Settings > Account settings > Account access > users

Shared Budget :

We can set one single budget which can be used to access multiple campaign.

Go to Shared Library > Budgets > Budget

Account Negative Keyword :

We can allow AdWords to automatically make changes to our account depending on certain conditions.