Currently there is a significant growth in the number of people starting beverage companies. Particularly in wine (due to growers having excess grapes with no contract) and craft beer (due to an increasing market interest in the sector). Aura has experience of working with wine and beer start-ups and SME’s to assist in their infant and adolescent growth.

Our beverage business management coaching services are tailored to provide training and mentoring in the following areas as required by a client:

Accounting

Product costing

Cashflow forecasting

Budgeting

Funding

Working capital

Budgeting for growth

Raising capital through equity

Marketing

Positioning a brand

Point of difference conceptualisation

Putting a plan together

Route to Market

Direct distribution

Indirect distribution

National

International

Pricing for overseas markets

Compliance Requirements

Food Safety

Sustainability

Export certification

What will this training deliver in terms of management capability?

A much broader understanding of issues that are not in their skill set at the fraction of the cost of hiring a dedicated resource.

The ability to ask the right questions internally within their business.

Development of mindset away from “commodities” to “value-added products”.

It is the aim that the training and coaching sessions will vastly reduce the learning curve and potential costly mistakes that new products and brands invariably face.

NZTE Registered: Yes (Nelson, Marlborough, Christchurch, Wellington)

Duration: 2 x half day training and coaching sessions per month on an ongoing basis