Pure dried fish is a completely natural product that retains the antioxidant and omega-3 benefits of fresh fish, while constituting a healthy and widely available food for both people and dogs. Fish helps to mitigate the occurrence of heart attacks and keeps the body's circulation functioning well. These benefits provide key marketing tools that can make dried-fish retailing a profitable business.

High Protein With Low Calories

Protein is a key source of antibodies and enzymes for all living beings, and makes up an essential part of muscles, hair and other bodily components. Dried fish provides an excellent source of protein with fewer calories than other foods such as beef. One hundred grams of dried fish contains about 80 percent protein with 300 calories, while beef has more than twice the calories with far less protein. This profile makes dried fish a compelling purchase for those looking to increase their intake of healthy food -- and provides a distinct advantage to dried-fish retailers.

Positive Nutritional Profile

Most dried fish contains little salt or cholesterol while being high in essential vitamins and minerals. It also is low in saturated fat, which is known to aggravate or cause heart and blood-pressure problems. Given this profile, retailers are able to legitimately claim the health benefits of their products. As awareness of obesity, diabetes and heart disease continues to increase, the demand for dried fish will increase as well, benefiting retailers.

Dog and Human Benefits

As opposed to fresh or cooked fish, dried fish is firm to the touch. The act of chewing this kind of food helps to clean the teeth of dogs, removing tartar. Dried fish can also be softened if necessary by soaking it in water for a few hours, transforming it back to a similar texture to fresh-caught fish. This ability is valuable for dogs (or humans) with dental issues that impede eating foods with a hard texture. Moreover, dogs as well as humans tend to live longer and healthier lives with a fish-based diet. Retailers can capitalize on these benefits in selling their product.

Retail Advantages

Retailers selling dried fish can sell it over the counter or ship it within airtight packages, which works equally well for dogs and humans. Given that dried fish does not require preservatives, retailers can market it as an all-natural food. Since dried fish is concentrated, it can also be marketed as containing far more of the nutritional benefits than fresh-caught fish. Savvy retailers will tie into these benefits to drive sales.

About the Author

Robert Rimm graduated from the University of Pennsylvania and founded 88keys.com to provide education, writing and communications services for clients within the nonprofit, arts and education communities in the United States, Europe and Russia. His key interests include art and culture, social entrepreneurship, education, the environment and human rights. He is fluent in French and Russian, and is a widely published author.