Shoe Carnival’s Athletic Mix Expands To 53 Percent Of Sales In 2017

Shoe Carnival Inc. said athletic product represented 53 percent of sales in 2017, up from 51 percent in 2016. The mix has grown from 49 percent in 2013.

Among genders, women’s accounted for 17 percent of the company’s athletic product sales, men’s made up 22 percent and children’s, 14 percent, according to the 10-K. In 2016, women’s made up 16 percent of athletic sales, men’s 22 percent and children’s 13 percent.

Among brands, Nike accounted for 35 percent of the company’s sales in 2017, up from 33 percent. Skechers accounted for 11 percent of sales, down from 12 percent the prior year.

Shoe Carnival said the company purchases merchandise from approximately 160 footwear vendors.