Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.

29 September 2008

Today we want to sing Happy Birthday to our friend Peter at Sns, think he's turning 28 today. We wish you a delightful birthday with a lot of cake and nice presents. Malin, I heard he needs a new bike, a free tip from Denim Demon.