Television

NEW DELHI: Diamond Toons, the publisher of the famous Chacha Chaudhary comic series, has partnered with Fox Star Studios to integrate the comic book in the upcoming sci-fi thriller movie starring Emraan Hashmi in and as Mr. X.

The publisher would create a special edition integrating Chacha Chaudhary and Sabu with Mr. X – the special edition has been titled as Chacha Chaudhary and Mr. X and will be released by Hashmi in Delhi.

Produced by Vishesh Films and presented by Fox Star Studios, Mr. X will hit the screens on 17 April.

The comic will feature Hashmi as Mr. X, the invisible superhero with the man whose brain runs faster than a computer - Chacha Chaudhary and his giant companion Sabu from Jupiter resolving cases and combat criminals with Mr. X. This exclusive edition of comic will be printed in five different languages namely Hindi, English, Bengali, Marathi and Gujarati. The comic book with a print run of 5,00,000 copies will be available pan India before the movie release. Moreover, the comic will also be released exclusively on mobile platform by Newshunt.

The idea behind this special edition was to reach out the massive fan following of the legendary character Chacha Chaudhary, giving a strong platform to Mr. X to connect instantly to people in multiple languages and genres.

Diamond Toons will distribute, own and have final creative and storyboard of the complete comic book. Earlier, Chacha Chaudhary and Sabu have aligned with movies like Boss starring Akshay Kumar for promotional campaigns. They were also roped in with IPL cricket team – the Delhi Daredevils for a special comic edition. However, this is the first time; a sci-fi superhero movie is being integrated with the Chacha Chaudhary comic story.

Fox Star Studios chief marketing officer Shikha Kapur said, "Mr X is an entertainer in the truest sense. It’s a tale of justice and redemption, replete with excellent special effects, thrilling chase sequences, designed to appeal to family audiences, especially kids who thrive on larger-than-life action heroes. The character of Mr. X is intriguing one–cloaked in his invisibility powers, he dares to use the law in his own way to correct the wrongs that have been unleashed in the system. We found a relevant and engaging connect with one the most endearing icons in Indian popular culture -Chacha Chaudhary – the tireless crusader of justice and beloved of children for so many years. We are really happy to have Diamond Toons to partner with us in this unique association: to come up with an exciting comic book featuring Chacha Chaudhary and Mr X - two characters separated by age, but united in their intentions to fight crime rampant in our society. We, at Fox Star Studios, have always believed in extending the appeal of our films beyond the traditional platform, and this association is a firm step in that direction."

Looking for the ways to capitalize the new trends in comics, Diamond Group chairman N K Verma added, “We are delighted to partner with Fox Star Studios for this exclusive edition of Chacha Chaudhary and Mr. X. Chacha Chaudhary and Sabu have captured the attention of numerous readers traversing various age groups. Emraan Hashmi has paid tribute to Pran by becoming a part of his latest comic Chacha Chaudhary and Mr. X. And according to me, this is the best way an artist can accolade another artist for his creations.”

“The combination of Chacha Chaudhary, Sabu and Mr. X is definitely a step ahead in the Indian comic history. As the iconic character Chacha Chaudhary and Sabu have always portrayed the ideal combo of brain and muscle, adding the power of Mr. X and the three working together to fight against evil will be a new element for the comic lovers,” said brand custodian Nikhil Pran.