The salesman explained, "When I got posted in the Middle East, I was very confident that I will makes a good sales pitch as Cola is virtually unknown there. But, I had a problem I didn't know to speak Arabic. So, I planned to convey the message through 3 posters...

First poster, a man crawling through the hot desert sand... totally exhausted and fanting. Second, the man is drinking our Cola and Third, our man is now totally refreshed. Then these posters were pasted all over the place"

"That should have worked," said the friend.

The salesman replied, "Well, not only did I not speak Arabic, I also didn't realize that Arabs read from right to left..."

Airman Jones was assigned to the induction center, where he advised new recruits about their government benefits, especially their GI insurance.

It wasn't long before Captain Smith noticed that Airman Jones had almost a 100% record for insurance sales, which had never happened before.

Rather than ask about this, the Captain stood in the back of the room and listened to Jones's sales pitch. Jones explained the basics of the GI Insurance to the new recruits, and then said, "If you have GI Insurance and go into battle and are killed, the government has to pay $200,000 to your beneficiaries. If you don't have GI insurance, and you go into battle and get killed, the government only has to pay a maximum of $6000."

"Now," he concluded, "which bunch do you think they are going to send into battle first?"