Imaginary Friends

This logo design is a stylistic representation of a face that lends itself to the brand’s name. The icon is divided into segments that form the “I” and “F” initials.

Logo Design / Art Direction

The typeface of choice for the main lockup is Century Gothic set in bold. To add a sense of weight, the letters contain tight leading, while a spacious kerning aides in maintaining readability.

A simple but strong icon was required so it could pair with other musicians’ brands. The label’s initials are segmented to create an abstract face in negative relief.

The badge acts as a sort of official company seal. This is primarily reserved for business purposes, but can sometimes appear in normal use when appropriate.

Minimal branding and a reduced color palette allows the identity to coexist with a wide variety of musician styles without being too dominating. The logo will appear frequently on album covers, posters, banners, and other promotional materials in tandem with their respective graphics, so it must be adaptable.