Australian Retailers Dig Deep for Charity

Australian retailers are giving back to those less fortunate with a number of businesses participating in innovative and rewarding charity drives.

Either through direct fundraising efforts or with percentage donations from purchases, retailers are supporting a countless number of support networks and charities around the world.

Golf charity days, one-for-one donation schemes, and participation in projects in some of the most destitute communities, you name it, retailers are envisaging inventive ways to support disadvantaged communities and welfare groups.

Multichannel retailer, Cotton On Group has long been helping communities across the globe through the Cotton On Foundation. The retailer launched ‘Mission Impossible’ in Uganda that centers on improving education, healthcare, sustainability and infrastructure standards in the third-world country. The Cotton On Group also assisted with the redevelopment of the children’s ward at the Geelong Hospital.

In partnership with customers, the Cotton On Group sells a range of products in-store with 100 percent of proceeds going towards the Foundation’s projects.

“Hand in hand with our customers we fund projects for some of the most ‘at need’ people of the world. We don’t just write a cheque, we are part of the project from planning, development and delivery,” the Foundation’s website states.

Pureplay eyewear retailer, Oscar Wylee works with non-profit organisations in developing nations to donate a pair of prescription glasses for every pair sold on the website. The online retailer has partnered with RANZCO Eye Foundation to support its eye care programs in Myanmar, East Timor and the Kimberleys.

Oscar Wylee Co-founder, Michael Lim says the ‘One For One’ campaign means customers contribute to giving back to the community.

The online retailer has partnered with digital agency, Netstarter to develop a mix of email marketing, on-site blog posts and social media campaigns to promote the charity project.

Australian fitness retailer, Lorna Jane launched a Swap Shop operation, where women can donate three items of pre-loved activewear to those in need, in exchange for a $15 store credit.

Melbourne-based streetwear label, Ed’s Threds was created in memory of Ed Bonnin, who took his own life. The brand raises awareness and funds for the Nettlefold Foundation through the sale of apparel and art merchandise. The Nettlefold Foundation offers support and services to people suffering from depression and other mental illnesses.

“We feel it’s important to give back to the community and companies that have been successful and have grown to a point where they have a recognisable brand, are in a good position to do things to raise money for those less fortunate,” he says.

Have you heard of any other retailers or associated businesses participating in worthy charity drives?

Jessica is PR / Content Executive at The Media Pad, publisher of Power Retail and Power Content.
With a strong background in Australian and UK online content creation, Jessica has worked with global e-commerce leaders including John Lewis and online organisations such as Enterprise UK to create and develop compelling website content and innovative marketing campaigns.
Jessica has also worked as a journalist for a number of years, including stints in newspaper, radio and online media, and has a solid understanding of the local media industry.
Work aside, Jessica spends her spare time indulging in all things antique and vintage, and can often be found trawling the stalls of markets for unique clothing, homewares and bric-a-brac. Follow Jessica on Twitter,
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