Interbike 2013: Straight from the oddball files…

Interbike is always full of creativity, technological wonder, and a good bit of wackiness. This next product falls squarely into the latter camp. Meet the Spruzza:

Spruzza (meaning “spray” or “mist” in Italian, depending who you ask) is basically a stem-mounted squirt gun that’s pointed at the rider. In theory, periodically spritzing yourself with this device helps keep you cooler on hot rides. Who doesn’t like the sound of staying cool on a sweltering day?

Got to hand it to the Spruzza folks — yes, this thing is nuts…but it is a creative solution nonetheless, and that is often how real advances occur in the cycling world. Another thumbs-up to their “guerrilla marketing” strategy; as Interbike show space is tremendously expensive, the Spruzza marketer just brought a big display box with him and buttonhooked people in the aisles for demonstrations. No floor space or expensive booth trappings required!

The Spruzza appears to come in enough colors to match almost any bike, and it only weighs about 200g. As ridiculous as many of you (and we) think this device may be, credit must go to Spruzza for making it about as stylish as possible…carbon-look plastics and colorful inserts:

What do you think? Is this the next “killer component” that the cycling world has been waiting for?

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