Nu Sentral is part of a multi-billion dollar integrated development in downtown Kuala Lumpur that will include office towers as well as a boutique hotel. The mall will be linked to a nearby monorail station and new Mass Rapid Transit line.

Zebra was commissioned by Brand Courage to design the brand identity for the mall. This included the identity elements and visual language as well as literature, banners, posters, merchandise bags and the website.