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SEO

As security online becomes a greater concern and issue in this day and age, SSL connections are becoming more the norm. This stands for secure sockets layer and is basically a secure tunnel which information can be exchanged between a user of a website and the website itself.

YouTube search engine optimization is different than optimizing content for the search engines on your website in practice, though in principle it's very similar. YouTube is owned by Google, and if you've ever done a Google search for something then you've likely gotten a number of YouTube videos in the organic results.

Increasing your click through rate in the SERPs or search engine results pages is one of the user metrics (see what are user metrics) which can have a very positive (or negative) influence on your ranking.

An authority site is a slightly generic and admittedly ambiguous term for a website with a great deal of authority. Perhaps the better question to answer is what gives a website authority, so let's address and answer the question of what is an authority site right now in this article.

What Is An Authority Site?

A site is said to have authority based on a small handful of criteria:

White hat SEO refers to search engine optimization which is search engine friendly, or in other words tactics of SEO which won't get you penalized.

Google likes white hat SEO techniques because they don't set out to game their system. A lot of white hat techniques are not even thought of as being SEO related many times because these include things which webmasters would do anyway.

Black hat SEO refers to employing tactics which are frowned upon by and can get you in big trouble with Google and other search engines. These are tactics which are seen as just being used to game the search engines and achieve better rankings for the websites/pages which use these tactics, whether or not those rankings are truly deserved based on their own merit of good content.

All anchor text you might use can be dropped into one of three categories: keyword rich, generic, and brand. It's essential in this Google era of over optimization penalties that everything seem and look natural. What this means in regards to anchor text is that you get a nice healthy mix of all three.

But what do each of the three mean? Let's cover each of the three types of anchor text:

When it comes to passing link juice, there are two different types of links: DoFollow and NoFollow. DoFollow links are links which pass link juice, or in other words influence in regards to search engines from one page to another. Conversely, NoFollow links are those which don't pass on any influence so they won't effect your rankings.