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Defining PR is not as easy as it seems, but put simply, PR is all about looking after an organisations reputation. The Chartered Institute of Public Relations (CIPR) definition starts “Public relations is about reputation – the result of what you do, what you say and what others say about you.”

Any organisation that values its reputation needs to consider PR. Gaining understanding and support and establishing goodwill or mutual understanding with your stakeholders, customers and staff are key to supporting business success.

Good PR and communications ensures you have a strategy that is closely tied to your business goals. In this way, communications will always be focused on delivering tangible business outcomes.