Havas Media China appoints Dennis Potgraven to newly created role of head of strategy

Havas Media Group China has promoted Dennis Potgraven to the newly created role of Head of Strategy for Greater China region. Potgraven moves into the new role after having spent two years with Havas Media Hong Kong as Head of Strategy. During his stint in Hong Kong Potgraven was the credited with strengthening the quality of strategic output including the development of thought leadership around the agency's proprietary strategy framework Meaningful Brands. In his new role, Potgraven (pictured) will relocate to Shanghai where he will oversee the China, Hong Kong, and Taiwan strategy teams. He will be working closely with existing clients while supporting new business activities in the region.

Christophe Cases, Deputy Global Managing Director and CEO of Havas Greater China, said, "Dennis is a pure marketing strategist who has proven to help our clients reaching their business results. His experience in working both on the brand and agency side makes him extremely well qualified in designing strategies that bring value to our clients. He has also been an active contributor to the development of thought leadership and has been systematically recognized for his drive and ability to collaborate across our various groups."

Commenting on his appointment, Potgraven said, "I am very happy to get
this role within Havas Media Greater China. The company's ambitions and
development match mine very well. Besides, I feel very comfortable with
the entrepreneurial spirit in the group. For the last few years, I have
had the chance to work with many great talents in the Greater China
organization and I look forward to working more closely with them on the
exciting and growing set of clients we serve in the Greater China
region."

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on
the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief
Australia/NZ magazines, or The Work 09 Annual, email: Kim
or Michael

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.