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ARTSBEAT; ‘Veronica Mars’ Movie Meets Fund-Raising Goal

By DAVE ITZKOFF

Published: March 15, 2013

“Veronica Mars” was never even one of television’s Top 100 most-watched series, but in its afterlife it has broken new ground. On Wednesday night fans and supporters of that show about a wisecracking young sleuth (played by Kristen Bell) pledged more than $2 million to produce a “Veronica Mars” movie, less than 12 hours after the fund-raising drive was announced on Kickstarter.

Rob Thomas, the “Veronica Mars” creator and producer, announced on Wednesday morning that he and Ms. Bell had gotten the blessing of Warner Brothers (which owns the “Veronica Mars” property) to seek donations for a possible movie project. Mr. Thomas told fans they had 30 days to raise $2 million for “our shot” at producing a film, adding, “I believe it’s the only one we’ve got.” And by about 9 p.m. that goal was met, with pledges continuing to come in on Day 2. (As of 9:30 a.m. Thursday the project had been promised more than $2.5 million from more than 42,000 backers.)">

In its three seasons on the air “Veronica Mars” was never even one of television’s Top 100 most-watched series, but in its afterlife it has broken new ground. On Wednesday night fans and supporters of that show about a wisecracking young sleuth (played by Kristen Bell) pledged more than $2 million to produce a “Veronica Mars” movie, less than 12 hours after the fund-raising drive was announced on Kickstarter.

Rob Thomas, the “Veronica Mars” creator and producer, announced on Wednesday morning that he and Ms. Bell had gotten the blessing of Warner Brothers (which owns the “Veronica Mars” property) to seek donations for a possible movie project. Mr. Thomas told fans they had 30 days to raise $2 million for “our shot” at producing a film, adding, “I believe it’s the only one we’ve got.” And by about 9 p.m. that goal was met, with pledges continuing to come in on Day 2. (As of 9:30 a.m. Thursday the project had been promised more than $2.5 million from more than 42,000 backers.)

Mr. Thomas wrote in his Kickstarter announcement that he would put any additional money to good use. At $3 million, he said, “We can afford a full-on brawl. Ten million? Who knows… For some reason the Neptune High class reunion takes place on a nuclear submarine! A Hobbit shows up! There’s a Bollywood end-credit dance number! I’ve always wanted to direct Bill Murray. We’ll figure out something cool. Hey, if that total goes high enough, I’ll bet the good folks at Warner Bros. will agree a sequel is a good idea.”

In a post on his Twitter account, Mr. Thomas wrote: “Hallelujah! It’s a green light my friends. I love you all, but particularly the donors among you.” Production for the “Veronica Mars” movie is planned to begin this summer for an early 2014 release.

This is a more complete version of the story than the one that appeared in print.

“Veronica Mars” was never even one of television’s Top 100 most-watched series, but in its afterlife it has broken new ground. On Wednesday night fans and supporters of that show about a wisecracking young sleuth (played by Kristen Bell) pledged more than $2 million to produce a “Veronica Mars” movie, less than 12 hours after the fund-raising drive was announced on Kickstarter.

Rob Thomas, the “Veronica Mars” creator and producer, announced on Wednesday morning that he and Ms. Bell had gotten the blessing of Warner Brothers (which owns the “Veronica Mars” property) to seek donations for a possible movie project. Mr. Thomas told fans they had 30 days to raise $2 million for “our shot” at producing a film, adding, “I believe it’s the only one we’ve got.” And by about 9 p.m. that goal was met, with pledges continuing to come in on Day 2. (As of 9:30 a.m. Thursday the project had been promised more than $2.5 million from more than 42,000 backers.)">