Social media sharing and subscribing buttons are often done badly and it leads to little or no sharing. On a social web that is a traffic disaster waiting to happen. Why does this happen? The designer wants it to look good. So they will place the social buttons in strange places with often obscure designs. It [...]

Two every second: That’s how many people join LinkedIn as new members, many of whom hope to exploit the platform’s rich resource for industry contacts, new clients and partnership opportunities. That means that by the time you finish reading this article, you’ll have on average 350 people and counting to compete with for the professional [...]

In 2008, Twitter was just a stream of text. Today it is a multi-media torrent with six second Vine clips, images, Slideshare embeds, Gifs and videos. But even back then in the primordial soup that was social media marketing, there were signs of it’s imminent promise. The indicators included: Global reach: Social networks provided a [...]

Only 10 years ago the social media manager role was not even a job or a career. It didn’t exist. Facebook was barely a year old and was still just a way for people to connect to other students online. The term social media marketing wasn’t in the lexicon. Fast forward a decade and every [...]

Social media is in constant evolution and 2015 looks like another exciting year. We will see paid social media advertising becoming a must, social mobile continue to transform the web and the content creation challenge pushing the old boundaries. It’s not time to put the feet up but keep re-inventing, testing and experimenting. If you [...]