SEO Whitepaper

A company whose focus is Search Engine Optimization (SEO) with professionalism can be identified
by three key traits found in any professional organization; preparedness, timeliness, and customer service.

Be Prepared

A company whose focus is Search Engine Optimization (SEO) with professionalism can be identified
by three key traits found in any professional organization; preparedness, timeliness, and customer service.
The visibility of the three elements is most apparent in a company with key performance indicators so readily available.
The internet is unforgiving to businesses unprepared, late in responding, or unable to execute customer’s ideas.
Offering less than greatness in any of the three elements will hinder the entire plan.

Be On Time

Timely responses to customer needs and market fluctuations are another key element of a professional SEO company.
Working at the pace of the internet is fast and dynamic to say the least. Market conditions can alter the plan of
attack many times over. And the timeliness to react to the market is crucial to having the right keywords and campaigns
ahead of the competition. Reports must be in real-time to allow the organization to react with business decisions that
have immediate impact to changing conditions.

Be Customer Oriented

Customer service is the last tier in identifying a true professional SEO company. Without great listening and presentation
skills, the best plans will fail to measure up to the real potential of the entire project. The customer needs and the consumer
desires are what drives the SEO plan. Focusing on both the needs and the desires is key to optimization.