Legal Marketing Association Annual Conference 2019

April 8-10, 2019Hyatt Regency | Atlanta, GA

Topic: The Outsourced Resource: How to Identify, Hire and Leverage Consultants with Internal Resources to Achieve your Strategic Objectives

Law firms are continuing to pursue efficiencies — from technological advancements to outsourcing roles. Allowing certain support staff roles — or specific projects — in both the practice and business of law to be outsourced has been beneficial in enabling law firms to focus on the evolution of legal services. Outsourcing is relevant to marketing leadership, whose teams are often stretched thin and yet face expectations to deliver results, which are higher than ever. This panel dives into how to maximize your use of both external and internal resources to achieve strategic objectives.: