Why do we give roses to our Valentine? During the Victorian era flowers were used to send secret messages. Known as floriography, sending flowers was a common way for lovers & secret admirers to express secret messages that Victorian etiquette deemed unacceptable to share openly. Red roses typically meant love and romance and have a symbol of passion for many cultures through the ages.

The rose was sacred to many goddess including Isis of Egypt, and the ancient Greeks & Romans identified the rose with their goddesses of love, Aphrodite & Venus.