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^Prism Nana is an actual anime right? then why compare it to shinna dark which doesn't happen and even the manga was forgotten and no continuation.

I don't understand the comparison.

The pv 3 is good.

I'm making the comparison because I'm seeing a lot of people saying that Prism Nana is just these PVs for the moment and no actual anime has been confirmed. Considering Sirn's knowledge of SHAFT I'm sure to get a correct answer asking here... I mean c'mon you're not even sure this is an anime, which is why the question is worth asking. Also Shina Dark was incorrectly announced to be an anime by Moonphase when all it was was a collection of music clips to be included with one of the manga tank. It also happened to be done by SHAFT, see the comparison?

Having heard a bit more about the creative/productive process for this project, there's a chance that it's actually just a set of 7 PV's. The way they're going out of their way to hire young and upcoming animators, and giving them creative freedom to work individually on each PV in groups of two, kind of suggests this. Additionally, the fact that the "Nana" in Prism Nana seems to refer to the number of PV's is one of the more worrying factors (on the other hand, the magical girls also seem to be referred to as "Nana" themselves; Fire Nana, Earth Nana, etc.).

Obviously I think we'd prefer if it were actually a full anime, though. So until it gets confirmed one way or another, I'll hold out hope.

Having heard a bit more about the creative/productive process for this project, there's a chance that it's actually just a set of 7 PV's.

Doesn't PV stand for "preview", which in turn is a teaser trailer, thus an advertisement for a bigger project in the future? Releasing a bunch of "PVs" for a product that doesn't exist would technically count as false advertising. In such a case, it would be a lot more accurate to call them animation shorts.

Haha, I guess that's true, which means that my wording was wrong. Indeed, there's a possibility that what may be released will just be a series of seven ~1:30 to 3:00 minute shorts, those shorts ultimately being what have been confirmed/announced thus far. What PV could properly refer to would be the set of videos we have been shown thus far, namely the 30 second previews to the full music videos.

Considering Sirn's knowledge of SHAFT I'm sure to get a correct answer asking here... I mean c'mon you're not even sure this is an anime, which is why the question is worth asking.

I'm sorry to disappointed you that I don't have a slightest idea what this one might be. Even Kikuta Kouichi (animator for PV2 and 3) mentioned in his Twitter he has no idea what the project is. Although I'm willing to bet my money on "it's going to be a real anime" at some point solely because of all plot implications (e.g. all the Tanabata stuff in character name, songs, some subtle revelation about Asuka's past in PV03) and partly wishful thinking...

The situation is (hopefully) different than SHINA DARK because this one doesn't have an original work to based on and considering this is done all-in-all by SHAFT (websites, promotion, etc.).

If it is just a series of PVs, that is depressing. And it has astounding amount of care and thought put into it for a series of PVs.

The basic character designs are no less intricate than those of the magical girls in Madoka Magica, and in fact have more variation in some ways. It's a shame for such well-designed characters to be pure promotional tools for PVs.

If Prism Nana is just a series of PVs, I hope that it's main trio might find themselves in a future Madoka Magica project at least.

2ch seems to confirm it is getting Pachinko machine in a name "Magical Suite Prism Nana TS" by DAXEL. Oh well, at least we got to know who's that "certain firm" Kubota-san mentioned in earlier interview.

Dang it Avalon, you c(XD LOL)-block Shirou and Reinforce, but don't protect his mind in other ways? What is wrong, you woman?
Friendship, be made! Magical power, gather! Starlight Breaker.... this world!

I think we can't conclude yet that this is all that will result, even if that's the starting point. There have certainly been anime made based on pachinko franchises before, and in the end it isn't so different from an original story except in the sense of who helped fund it.