Jessie Mueller, the Tony Award-winning Beautiful star who is absent on social media, was given voice via Playbill's official Twitter account Sept. 28. Here are 15 reasons why she totally "nailed it" on social media.

Playbill's new "Twitter Takeover" series launched Sept. 28.

Fans were encouraged to follow @playbill on Twitter to get the scoop from this year's Tony Award winner for Best Leading Actress in a Musical — including backstage pictures, answers to fans' questions, musical theatre musings and more.