74 Of The Most Interesting Facts About The Millennial Generation

Throughout the years, I’ve collected some of the most interesting primary and secondary research related to the millennial generation (also termed Gen Y). These stats shed lights on how the economy has affected their lives, their values, how they view the workplace, their consumer and investing habits, political views and entrepreneurial spirit. Here is my full list by category:

26 Responses to 74 Of The Most Interesting Facts About The Millennial Generation

“Millennials have already saved an average of $55,000 for retirement. [Merrill Lynch]“. This seems to be out of place when looking all the other numbers about school debt, minimum wage numbers, part time employment numbers, millennials that have moved back in with parents, etc.

I don’t believe that stat above to be out of place. As a millennial almost all of the above apply, although I do have my own apartment. Considering I don’t expect social security to be around when I’m older, I have opted for an aggressive 401K. That being said, I still have large amounts of students loans. Food for thought.

I am perplexed. If this cohort only spans 11 years, how can it be this high a proportion of the workforce?: (from list above)
‘By next year, millennials will account for 36% of the U.S. workforce and by 2025, they will account for 75% of the global workplace’

Fantastic article and well researched. It is mind blowing to even consider the extent to which social media and internet inform us today, and particularly how it has shaped the way Gen Y’s (someone believing it is as necessary as food and water!). I am of course curious to see what takes over from text messaging as the next wave of preferred communication for our future babes of the world.

[...] 74 of the Most Interesting Facts About the Millennial Generation: These stats shed light on how the economy has affected their lives, their values, how they view the workplace, their consumer and investing habits, political views, and entrepreneurial spirit. Read more. [...]

Great list you put together here Dan. I was surprised to see that only 41% of those in our Gen Y cohort made purchases using their smartphone. Given the continuing ease of use, flexibility and convergence between retailers and financial institutions I’m sure this number will increase significantly as time goes on. By the way I’m a new reader to your blog and will be subscribing.

[...] Also known as Generation Y, the Millennial generation is made up of approximately 80 million Americans born from the early 1980s through the early 2000s. Millennials account for 75 percent of the global workforce, and by 2015, their annual spending is expected to be $2.45 trillion. In 2018, they will eclipse boomers in spending power at $3.39 trillion.* [...]

[...] what would more money in the hands of the younger generation look like? In 2012 there were 284,000 college graduates working minimum wage jobs. If their wages were to increase by $3/hour, given the materialistic tendencies of these workers, [...]

[...] a good chance that you can reach Gen Y’ers on the digital sphere since, according to Dan Schawbel’s research, 41% of Millennials have made a purchase using their smartphone, 63% stay updated on brands through [...]

[...] the economy and has grown exponentially in regards to buying power and brand influence. Last year, 88 percent of Millennials were confident they would find a job despite economic instabilities. That optimism [...]