World of Hyatt Welcomes New Era with“For a World of
Understanding”

New Platform Celebrates Purpose, Experiences, and Loyalty

February 23, 2017 12:00 PM Eastern Daylight Time

CHICAGO--(EON: Enhanced Online News)--Hyatt
Hotels Corporation (NYSE: H) today announced the launch of World
of Hyatt, Hyatt’s new global platform grounded in the simple idea
that a little understanding goes a long way. This reflects Hyatt’s
purpose and reaffirms its commitment to building genuine and trusted
experiences and engaging its community of loyalists in a way that is
meaningful to them.

“It’s the small things that can
have an amazing impact, things everyone is capable of; a knowing glance,
a smile, an outstretched hand. These things transcend race, language and
culture.”

“World of Hyatt is an expression of who we are,” said Mark Hoplamazian,
president and chief executive officer, Hyatt Hotels Corporation. “It’s a
platform powered by our purpose – caring for people so they can be their
best – and it inspires how we engage with guests, interact with
colleagues and owners, and operate our business. Importantly, it’s
designed to deepen our relationship with our community beyond
traditional hotel stays.”

Launching an Ambitious Campaign

The launch of World of Hyatt is supported by an unprecedented integrated
marketing campaign, “For a World of Understanding.” The campaign will
debut its anthem spot with a universal message during the 89th Oscars®
broadcast, leveraging a series of personal vignettes that speak to the
power of understanding. The anthem features GRAMMY-nominated recording
artist Andra Day singing, “What the World Needs Now is Love,” the
timeless song from Hal David (lyrics) and Burt Bacharach (music
composition). The 30-second anthem spot can be seen here: https://youtu.be/Jzf-bjsGIyE.

“The work on World of Hyatt was driven by a simple insight about the
human heart – that the greatest longing is to know and be known, to
understand and be understood,” said Maryam Banikarim, global chief
marketing officer, Hyatt. “This platform is about the power of a little
understanding. Listening, noticing each other, extending a thoughtful
gesture – can make all the difference. This is how we connect on a
deeper level – to inspire irrational loyalty.”

“What made me want to work with Hyatt is the campaign itself. It’s an
incredible message and my heart is of the same kind,” said Andra Day. “I
hope this allows people to realize that if you are willing to understand
and to listen, then you actually can be understood, because it creates a
desire in other people to want to hear you as well.”

Created by MullenLowe, the spot was filmed earlier this year in
Thailand, Morocco and Spain, and explores how people from different
cultures unite through simple human connections.

“We knew there was a great opportunity to not only craft something very
honest, authentic and true to the Hyatt brand but also create something
resonant at a time when the world really needs it,” said Tim Vaccarino,
executive creative director, MullenLowe. “It’s the small things that can
have an amazing impact, things everyone is capable of; a knowing glance,
a smile, an outstretched hand. These things transcend race, language and
culture.”

The global campaign will extend across TV, digital, social, out-of-home,
in-hotel, print, and events throughout 2017 with an emphasis in the
United States, China and India.

Building Meaningful Experiences

World of Hyatt is building personalized experiences to promote
understanding through travel. These experiences are designed to bring
the World of Hyatt community together to learn, connect and celebrate
the world. Collaborating with AFAR, a company that was founded on the
notion that travel brings about understanding, allows World of Hyatt a
way to engage guests beyond traditional hotel stays.

World of Hyatt and AFAR are preparing an immersive once in a lifetime
excursion to Tokyo. The three-day experiential itinerary will provide
unparalleled access to the city in a way that will create unforgettable
memories and relationships. More details will be announced soon.

Putting Empathy Into Action

There is interest from the World of Hyatt community to “pay it forward.”
To this end, World of Hyatt is collaborating with non-profits, Learning
AFAR and No Barriers USA, to support a program designed to inspire
transformational learning. Students who might not otherwise have the
chance will be given a life-changing experience designed to help them
better understand themselves and the world around them.

World of Hyatt is supporting Chicago Public School students to
participate in an immersive 4-6 month curriculum that teaches students
how to overcome obstacles, live a life of purpose and give back to the
world, culminating in a 10-day excursion to Costa Rica. Students will
explore the country’s unique culture to foster personal growth and
leadership skills, enabling them to see what is possible in their lives
and how they can contribute their best to the world. Upon return,
students have the opportunity to demonstrate leadership as they share
their learnings from this transformative expedition with their school
and community.

Reimagined Loyalty Program

The World of Hyatt loyalty program will go live on March 1. The new
program was announced in October to provide existing members a clear
view into the changes. With understanding as the guiding principle, the
loyalty program was designed based on listening and taking action. There
are more tiers and more ways to earn status, which allows for more
meaningful rewards and benefits for members. The tier names –
Discoverist, Explorist, Globalist – reflect the aspirations of members
as they travel and expand their world. And the rewards and benefits,
such as providing more ways to earn free nights, reflect what matters to
them most.

“With World of Hyatt, we don’t just want to welcome you to our world, we
want to understand yours,” said Jeff Zidell, senior vice president,
loyalty, Hyatt. “We listened and reimagined our loyalty program to
emphasize more meaningful rewards and benefits at every level. More than
just great locations, luxurious rooms and amenities, World of Hyatt is
about connecting you to the people, places and experiences at the heart
of your world.”

Seeing The World Through Others Eyes

Hyatt also turned to the Hyatt family to bring its story to life. Hyatt
colleagues around the world wore Spectacles by Snap Inc. to offer a
perspective of the world through their eyes. Their stories have been
woven together and will be shared internally and externally through
social media and other channels. Their stories can be seen here: https://youtu.be/Ced5P7proZE.

Additional original content from World of Hyatt will debut throughout
the year.

The term “Hyatt” is used in this release for convenience to refer to
Hyatt Hotels Corporation and/or one or more of its affiliates.

About Hyatt Hotels Corporation

Hyatt Hotels Corporation, headquartered in Chicago, is a leading global
hospitality company with a portfolio of 13 premier brands. As of
December 31, 2016, the Company's portfolio included 698 properties in 56
countries. The Company's purpose to care for people so they can be their
best informs its business decisions and growth strategy and is intended
to create value for shareholders, build relationships with guests and
attract the best colleagues in the industry. The Company's subsidiaries
develop, own, operate, manage, franchise, license or provide services to
hotels, resorts, branded residences and vacation ownership properties,
including under the Park Hyatt®, Miraval®, Grand Hyatt®, Hyatt Regency®,
Hyatt®, Andaz®, Hyatt Centric®, The Unbound Collection by Hyatt™, Hyatt
Place®, Hyatt House®, Hyatt Ziva™, Hyatt Zilara™ and Hyatt Residence
Club® brand names and have locations on six continents. For more
information, please visit www.hyatt.com.

Forward-Looking Statements

Forward-Looking Statements in this press release, which are not
historical facts, are forward-looking statements within the meaning of
the Private Securities Litigation Reform Act of 1995.Our actual
results, performance or achievements may differ materially from those
expressed or implied by these forward-looking statements. In some cases,
you can identify forward-looking statements by the use of words such as
“may,” “could,” “expect,” “intend,” “plan,” “seek,” “anticipate,”
“believe,” “estimate,” “predict,” “potential,” “continue,” “likely,”
“will,” “would” and variations of these terms and similar expressions,
or the negative of these terms or similar expressions. Such
forward-looking statements are necessarily based upon estimates and
assumptions that, while considered reasonable by us and our management,
are inherently uncertain. Factors that may cause our actual results,
performance or achievements to differ materially from current
expectations include, among others, the rate and pace of economic
recovery following economic downturns; levels of spending in business
and leisure segments as well as consumer confidence; declines in
occupancy and average daily rate; the financial condition of, and our
relationships with, third-party property owners, franchisees and
hospitality venture partners; the possible inability of third-party
owners, franchisees or development partners to access the capital
necessary to fund current operations or implement our plans for growth;
risks associated with potential acquisitions and dispositions and the
introduction of new brand concepts; changes in the competitive
environment in our industry, including as a result of industry
consolidation, and the markets where we operate; general volatility of
the capital markets and our ability to access such markets; and other
risks discussed in the Company's filings with the U.S. Securities and
Exchange Commission, including our Annual Report on Form 10-K, which
filings are available from the U.S. Securities and Exchange Commission.
These factors are not necessarily all of the important factors that
could cause our actual results, performance or achievements to differ
materially from those expressed in or implied by any of our
forward-looking statements.We caution you not to place undue
reliance on any forward-looking statements, which are made only as of
the date of this press release. We undertake no obligation to update
publicly any of these forward-looking statements to reflect actual
results, new information or future events, changes in assumptions or
changes in other factors affecting forward-looking statements, except to
the extent required by applicable law. If we update one or more
forward-looking statements, no inference should be drawn that we will
make additional updates with respect to those or other forward-looking
statements.