Sponsors from the Souvenir Program of the 5th Annual Sugar Bowl Classic:

Parfumeur, Inc....723 Toulouse Street; maker and originator of rare perfumes; you are cordially invited to visit Hove's beautiful mansion and old-world courtyard at 723 Rue de Toulouse, built by the Spanish Grande, Don Jerome Flinard, in 1797.

Jewel Cafe...131 Royal Street; Oysters 45 cents per half dozen; First time in the history of New Orleans, Oysters a la Rockefeller are prepared before your eyes. This deep mystery of culinary is now almost within the price range of raw oysters. Louisiana's choicest cultivated oysters, served in all styles at our counters and tables; open all night

Remedial Loan Society...312 Maritime Building; loans on diamonds and jewelry; rates as low as 2% per month up to $300; lower rates on larger loans.

Morning Call Coffee Stand...French Market - corner St. Philip Street; New Orleans' most famous coffee drinking place; connoisseurs in the art of French Dripped Coffee - patronized by notables the world over.

The New Orleans Hotel Association...is proud of the Sugar Bowl Classic and congratulates the Committee on their fine work in creating this most wonderful event for America's Most Interesting City; Hotel DeSoto; LaSalle Hotel; Hotel New Orleans; Monteleone Hotel; Jung Hotel; Pontchartrain Hotel; St. Charles Hotel; The Roosevelt; Orleans Hotel; Lafayette Hotel.

Godchaux's...Canal near Baronne; fine apparel for men, women and children since 1840; a modern seven-story store, top-to-toe service for men, women and children and a busy factory that makes fine men's summer clothes that are sold in better stores in 48 states.

Maylie's Cafe...Poydras and Dryades Streets; restaurant table d'hote; a unique place to dine.

Kolb's Restaurant...125 St. Charles Avenue; for fine food and the Tyroleans Singers and Musicians nightly.