TRANSPARENCY IN THE FOOD CHAIN: HOTTER THAN HOT - BUT HOW CAN WE AVOID GETTING OUR FINGERS BURNT?”

Following the recent scandals around animal welfare in slaughterhouses, fipronil in eggs and fake organic labels, there are renewed calls for increased transparency in the food chain. Consumers want to know where their food comes from, and rightly so. But how should the whole chain approach this in practice? Farmers, industry, retail: they all have their role to play in this story. In a global market, with numerous players and a highly distributed supply chain, this is easier said than done. In his presentation, Alexander Platteeuw of Certables.com, an expert in food safety and supply chain management, sheds light on the issue. He not only points out the pitfalls but also puts forward possible solutions.