As Experience Design has increased in importance, it has also become more complex as it has expanded from its digital roots to include physical products, services, brand, and employee experience.

This increase in scope had added to the challenge facing Experience Designers, who now have to ensure an integrated approach across multiple channels, both online and offline, while also managing and integrating all the stakeholders across these different lines of the business.

With that in mind, the CXN Live: Experience Design will be focused on:

Research: utilizing market research and analytics to optimise design

Omni-channel: integrating experiences across both physical and digital channels for improved experience

Hear the best case studies from across the globe

No travel costs or time out of the office necessary

Access the content on demand and watch in your own time

Assess the latest technological innovations

It is 100% free to attend

09:00ET

Designing Immersive Digital Stories at Coca Cola

As designers, we are currently faced with the challenge of bringing our skillset to the physical world. In this session, discover techniques and resources when it comes to prototyping an immersive experience.

Differentiate between designing a digital interface and a spatial interface

Tell an immersive story for an experience that spans across the physical and digital world

Translate stories into an interactive prototype that can be validated with potential users or stakeholders

10:00ET

Virgin Money and BoQ Scale their Experience Design Across the Business

Virgin Money and merger company Bank of Queensland have introduced a service design approach to understand the unmet needs of their customers, and best serve or reduce their financial complexities. In this session, discover how both businesses are taking customer ideas into the design phase and scaling it across the business.

11:00ET

Designing a Customer Journey for the Entire Ecosystem at Dell

Upon designing what the end-to-end journey looks like for the customers, Dell stumbled upon changes that also benefited the employee experience and therefore, gained much more from one single lift. In this session, discover how Dell introduced rigorous design thinking strategies and improved the customer journey.

For more information on how CX Network is uniquely placed to help you shape and deliver your message to a targeted audience contact us now!

John Kearns, Head of Online Sales, CX Network

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