Chairman David Avella on CBS This Morning on persuading South Carolina voters

GOPAC Chairman David Avella joined CBS This Morning to discuss persuading South Carolina voters through advertising:

“When 1 in 8 are undecided on who they are going to vote for, the advertising that voters receive is going to have an impact. Maybe the mail piece that a voter receives today doesn’t persuade them, but the one they receive tomorrow does. Advertising works. It’s why businesses do it. It’s why candidates do it.”