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You won’t hear this coming from a food vendor, but with an establishment that runs by different companies like restaurants and shopping malls. And you seldom hear this from newly build business establishment. Continue reading →

Let’s say that you’ll be taking an appointment call that you’ve been waiting for. Thinking that it’s a sure win means your arrogance gets the best of you and when you’ve pick up the phone and starts with the appointment. Your mind began to wonder, ‘it’s quiet, why is that’ now you found yourself alone in a dark room looking for a way out but you’ve found none. This imaginary view will just take place within seconds in your mind.

Appointments are crucial in businesses; it requires us to set an appointment for our sales rep to take over to close the deal. Sounds easy right? But it’s not, the mere fact that appointment setting is right before the deal is what makes appointment setters nervous and scared. Even if you have a script, you will never know what the possible client will say or ask.

Ever get that time when your B2B sales funnel seems to be moving in slow motion that it’s starting to be alarming? Yup, it’s scary as it sounds. Then again, this instance could be all too familiar to you as it can be an event that has occurred not only once.

Nowadays we find ourselves in the world where technology consumes us. Yes, Consume. We are always facing our smart-phones, our laptops and personal computer. As much as we want to avoid this kind of technology, we can’t.

Getting leads is hard, so hard that it will make you beg for a lead, but what’s more scary is getting none. That’s what scares Companies that are in marketing business. But have you ever thought why is it so hard for lead generator to get a lead? Well the answer is simple.

But for B2B lead generators, does the little celebration make them feel a little bit left out? You shouldn’t worry. The minds behind these prank products can hold a few pearls of wisdom for when you’re marketing your real ones.

Marketing is about perspective. The moment that lead generators forget about that, they risk pleasing only one segment of their prospect organization but earn the contempt/fear/distrust/bad vibes of the rest.

Obviously, that’s a recipe for a conflicted buyer decision followed by lots of friction and eventually the sort of customer dissatisfaction that you only get when you failed to get a complete buy-in.

What’s the most common way to make this mistake though? It’s assuming that big numbers and big buttons always impress.