Welcome to MACMA

Founded in 1986, The Mid Atlantic Club Management Association (MACMA) is a non profit trade association made up of health and fitness clubs and vendors. MACMA’s overall mission is to provide affordable industry specific education, serve as an advocate with state and local lawmakers and provide networking opportunities to its members.

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Bryan Williams Tip of The Month

This Month's Tip: When the customer walks into your business, is the staff just mulling around or do they appear to be ready to serve? The same applies for service provided over the phone. Does the phone ring 10 times before it gets answered or is there a standard for it to be answered within three rings (or less)? The customer really shouldn't have to wait…ever. If they do, it is your responsibility to apologize for the delay. When waiting is inevitable, be sure to acknowledge those customers who are waiting, even if it’s not their turn. A simple gesture like a smile or eye contact may suffice. The acknowledgement sends the message that “I see you, and look forward to serving you as soon as possible”.