How To Create A Paid Trial Subscription

Create a pricing plan for a subscription to have an initial price (i.e. a start up price) and a recurring amount that differs.

Please Note! Promotions/discounts can be used in some cases but not all. This does not work for PayPal orders (Infusionsoft does not capture credit card details to bill for the upsell order.)

High-Level Overview:

Create two separate products, one for initial amount as a one-time purchase, and the other a subscription only.

Set up automation that creates a subscription order. Two ways to do this: Campaign Builder or Purchase Action

Important Note! After creating two products, as instructed in the step below, follow only "Steps for Campaign Builder Method", or "Steps for 'Purchase Action Method", based on your setup preference. Following both methods for the same subscription will result in duplicate subscriptions being created when a contact triggers the actions!

Table of Contents:

Create two different products

The first product will be for a one time product at the “one-time rate.” (i.e. 7 day trial for $7) Do not know how to create a product? Not a problem, follow the steps in this article.

The second product will be your subscription for the recurring amount (i.e. $49 monthly payment after 7 day trial) Follow this article to know how to create a subscription plan.

Steps for Campaign Builder Method

Navigate to Marketing > Settings > Action Set

Click Add an Action Set Button

Give your Action Set a name that would reference what it does

Select Create and Order in the drop down

Click Save this Action link

Type name of the subscription product created in step 1 then click Add

Change "free trial days" to desired delay for this subscription to start billing (e.g. for a 7 day trial of $7, set free trial days to "7")

Create a Campaign

Navigate to Marketing > Campaign Builder and click the 'Create New Campaign' button.

Start campaign with a Purchase Goal. Configure goal to the first product, or the initial product

Create a new Campaign Sequence

Drag out "Action Set (Legacy)" snippet from Process tab

Select the Action Set created in previous steps

Set all elements to Ready, Connect your purchase goal to your sequence, and publish the campaign.

Steps for Purchase Action Method

Create a Product Specific Purchase Action for one-time purchase product. Remember to create this purchase action for the initial product or first product.

Select action to "Create an Order" and click "Save this Action" link.

Type the name of the subscription product and click "Add" button.

Change "free trial days" to desired delay for this subscription to start billing (i.e. for a 7 day trial of $7, set free trial days to "7")