From new business startup marketing consulting, including situation and competitive analysis research, the Computer Museum of America client needed a full range of marketing services moving forward to position the museum as a themed events facility displaying, perhaps, one of the world’s top five computer collections. Starting with new logo development to reflect the bigger stories of evolving innovation by brilliant people through the years rather than just hardware and software exhibits, the logo has a sense of motion through time with a theme: Innovation Past Forward. Projects ranged from letterhead design and printing to creating a Website, plus traditional and digital event facility marketing campaigns as well as an image campaign to include video interviews and an online radio show to demonstrate knowledge and thought leadership for the client.