Big Picture Advertisingtag:typepad.com,2003:weblog-627892011-02-18T18:15:18+00:00Big Picture is a blog about digital and mobile advertising written by Simon Andrews - the founder of addictive! - the full service mobile agencyTypePadaddictive partners with top Brazilian Mobile Agencytag:typepad.com,2003:post-6a00d83452ec4169e2014e8628b536970d2011-02-18T18:15:18+00:002011-02-18T18:15:18+00:00We're very excited to announce a partnership with Pontomobi - the top mobile agency in Latam. Read all about it on the addictive blog.Simon Andrews<div xmlns="http://www.w3.org/1999/xhtml"><p>We're very excited to announce a partnership with Pontomobi - the top mobile agency in Latam. <a href="http://www.addictivemobile.com/blog/2011/2/17/addictive-partners-with-leading-latam-agency-pontomobi.html" target="_blank"></a></p>
<p><a href="http://www.addictivemobile.com/blog/2011/2/17/addictive-partners-with-leading-latam-agency-pontomobi.html" target="_blank">Read all about it on the addictive blog.</a></p></div><div class="feedflare">
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</div>New Mary Meeker data on the addictive Mobile Fixtag:typepad.com,2003:post-6a00d83452ec4169e20147e28322d7970b2011-02-11T16:42:27+00:002011-02-11T16:42:27+00:00The new Mobile Fix has new data from Mary Meeker and a preview of MWCSimon Andrews<p><a href="http://www.addictivemobile.com" target="_blank">The new Mobile Fix has new data from Mary Meeker and a preview of MWC</a></p><div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/BigPictureAdvertising?a=OsRP3SCLIRk:8Fi3RmfGnsM:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/BigPictureAdvertising?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/BigPictureAdvertising?a=OsRP3SCLIRk:8Fi3RmfGnsM:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/BigPictureAdvertising?d=7Q72WNTAKBA" border="0"></img></a>
</div>New Mobile Fix - Jan14tag:typepad.com,2003:post-6a00d83452ec4169e20147e19476c6970b2011-01-14T19:23:39+00:002011-01-14T19:23:39+00:00Newest Mobile Fix: Integrating Online and Offline, Facebook, Video, and Quick Reads Read it on the addictive blog - and sign up for the email version whilst you're there.Simon Andrews<div xmlns="http://www.w3.org/1999/xhtml"><p>Newest Mobile Fix: Integrating Online and Offline, Facebook, Video, and Quick Reads</p>
<p><a href="http://ow.ly/3DJEp" target="_blank">Read it on the addictive blog </a>- and sign up for the email version whilst you're there.</p>
<p> </p></div><div class="feedflare">
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</div>Morgan Stanleys Mary Meekers 10 questions - Video & Decktag:typepad.com,2003:post-6a00d83452ec4169e20133f6153ec1970b2010-11-19T11:03:46+00:002010-11-19T11:03:46+00:00As well as the charts she shared we now have a video of the whole Mary Meeker presentation from web 2.0 on the addictive blog. 20 minutes well spent. (btw - you can sign up for weekly email updates of...Simon Andrews<div xmlns="http://www.w3.org/1999/xhtml"><p>As well as <a href="http://www.addictivemobile.com/blog/2010/11/17/10-questions-more-mary-meeker-gold.html" target="_blank">the charts</a> she shared we now have<a href="http://www.addictivemobile.com/blog/2010/11/18/mary-meeker-the-film-of-the-book.html" target="_blank"> a video of the whole Mary Meeker presentation from web 2.0</a> on the addictive blog. 20 minutes well spent.</p>
<p>(<a href="http://addictivemobile.us1.list-manage.com/subscribe?u=80025f160be434835759d292b&amp;id=eb50276d19" target="_self">btw - you can sign up for weekly email updates of the addictive Mobile Fix here</a>)</p></div><div class="feedflare">
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</div>10 Questions - More Mary Meeker Goldtag:typepad.com,2003:post-6a00d83452ec4169e20133f5f55507970b2010-11-17T10:43:52+00:002010-11-17T10:43:52+00:00Morgan Stanley guru Mary Meeker presented a new deck at Web2.0 yesterday, using her great data to frame 10 questions every internet exec should ask and answer. As ever she nails the key questions - and mobile is central to...Simon Andrews<div xmlns="http://www.w3.org/1999/xhtml"><p>Morgan Stanley guru Mary Meeker presented a new deck at Web2.0 yesterday, using her great data to frame 10 questions every internet exec should ask and answer. As ever she nails the key questions - and mobile is central to this.</p>
<p>This thinking is central to what we are trying to do for our clients - help them seize the huge opportunity that mobile is delivering.</p>
<p><a href="http://bit.ly/aONstK" target="_self">This is a must read - now posted on the addictive blog</a></p></div><div class="feedflare">
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</div>Mobile Fix - November 5tag:typepad.com,2003:post-6a00d83452ec4169e20133f59c962b970b2010-11-05T16:45:28+00:002010-11-05T16:45:28+00:00Now on the addictive blog, we look at facebook, location, money and content vs platformSimon Andrews<p><a href="http://www.addictivemobile.com/blog/2010/11/5/mobile-fix-november-5.html" target="_self">Now on the addictive blog</a>, we look at facebook, location, money and content vs platform</p><div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/BigPictureAdvertising?a=7UHFUDQLl1Y:UtTct3rW1WQ:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/BigPictureAdvertising?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/BigPictureAdvertising?a=7UHFUDQLl1Y:UtTct3rW1WQ:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/BigPictureAdvertising?d=7Q72WNTAKBA" border="0"></img></a>
</div>More Mary Meeker Mobile Magictag:typepad.com,2003:post-6a00d83452ec4169e201347fdd7049970c2010-04-14T11:39:25+01:002010-04-14T11:39:25+01:00We've just added the must read deck from Morgan Stanley's guru Mary Meeker ( the keynote at the Google event earlier this week) to the addictive blog It covers all things digital but has a heavy bias to mobile.Simon Andrews<p>We've just added the must read deck from Morgan Stanley's guru Mary Meeker ( the keynote at the Google event earlier this week) to the <a href="http://bit.ly/aBwejt" target="_blank">addictive blog <br></a></p><p>It covers all things digital but has a heavy bias to mobile.</p><div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/BigPictureAdvertising?a=x2jJ6YXj658:cUOGNo0nB6Y:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/BigPictureAdvertising?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/BigPictureAdvertising?a=x2jJ6YXj658:cUOGNo0nB6Y:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/BigPictureAdvertising?d=7Q72WNTAKBA" border="0"></img></a>
</div>Real Time - Exchangestag:typepad.com,2003:post-6a00d83452ec4169e20133eca2074f970b2010-04-12T15:32:07+01:002010-04-12T15:32:07+01:00It's clear to me that any digital media ( PC or Mobile) will move to exchanges - it's just not possible to unlock the value of digital targeting through the age old media model of people talking to people. Given...Simon Andrews<p>It's clear to me that any digital media ( PC or Mobile) will move to exchanges - it's just not possible to unlock the value of digital targeting through the age old media model of people talking to people.</p><p>Given the size of the PC world media market and its consequent sloth, I think mobile is most likely to drive this area.</p><p>One of the best thinkers on this space is <a href="http://www.darrenherman.com/2010/04/06/to-rtb-or-not-rtb-that-is-the-question/" target="_blank">Darren Herman and his latest post is well worth reading</a> - as <a href="http://www.darrenherman.com/2010/03/26/new-white-paper-getting-real/" target="_blank">well as this white paper that Darren points to</a>.</p><p>So far we have seen lots of action the sell side of mobile and we expect to see similar activity on the buy side - probably around the exchanges idea. We're very interested to people making movies in this space - please get in touch </p><p>Also posted on <a href="http://www.addictivemobile.com" target="_blank">addictive</a></p><div class="feedflare">
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</div>Mobile Fix - March 4tag:typepad.com,2003:post-6a00d83452ec4169e20120a8fb04eb970b2010-03-04T16:57:17+00:002010-03-04T16:57:17+00:00The new Mobile Fix is now up on the addictive blog.Simon Andrews<a href="http://www.addictivemobile.com/blog/2010/3/4/mobile-fix-march-4.html" target="_blank">The new Mobile Fix is now up on the addictive blog.</a><div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/BigPictureAdvertising?a=8Qt8YPxUDNM:KPl1pgg7Pdk:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/BigPictureAdvertising?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/BigPictureAdvertising?a=8Qt8YPxUDNM:KPl1pgg7Pdk:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/BigPictureAdvertising?d=7Q72WNTAKBA" border="0"></img></a>
</div>Mobile World Congresstag:typepad.com,2003:post-6a00d83452ec4169e2012877a9fbd9970c2010-02-16T18:18:21+00:002010-02-16T18:18:21+00:00We're covering some of the bigger stories out of Barcelona on the addictive blog. As the mobile industry gather there for the big event - around 50000 delegates - we're seeing all the big players staking out there territory In...Simon Andrews<div xmlns="http://www.w3.org/1999/xhtml"><p><a href="http://www.addictivemobile.com" target="_blank">We're covering some of the bigger stories out of Barcelona on the addictive blog</a>. As the mobile industry gather there for the big event - around 50000 delegates - we're seeing all the big players staking out there territory</p><p>
</p><p></p><p>In our view mobile is coagulating around a
small number of key platforms that will dominate the next decade - on both
mobile and on the PC web. In our opinion those platforms are Apple,
Google/Android, Nokia and Microsoft - and the health and wealth of all the
other players will depend on their relationship with these platforms. Which is why the operators and the other handset manufacturers are so keen to retain their current place in the pecking order.<br><p style="margin: 0.1pt 0cm;"></p>
<p style="margin: 0.1pt 0cm;"></p><p style="margin: 0.1pt 0cm;">For example Adobe Flash are really keen to
be the write once run anywhere development platform - but until they sort a way
of working with Apple they will struggle.</p><p style="margin: 0.1pt 0cm;"></p><p style="margin: 0.1pt 0cm;"></p>
<p style="margin: 0.1pt 0cm;">Facebook will continue to be a key player
but with 100 million mobile users we expect them to start to flex their muscles
before too long; they will remain platform agnostic but could we see them do an Apple/ Google and launch their own handset?</p><p style="margin: 0.1pt 0cm;"></p><p style="margin: 0.1pt 0cm;"></p><p style="margin: 0.1pt 0cm;"></p><p style="margin: 0.1pt 0cm;">The operators are seeing their ondeck audience evaporate and are really keen to develop their relationships with their customers to prevent them morphing into dumb pipes - and it may be that their role in <em>facilitating</em> mobile advertising and content can prevent this?</p><p style="margin: 0.1pt 0cm;"></p><p style="margin: 0.1pt 0cm;"><a href="http://simonandrews.typepad.com/.a/6a00d83452ec4169e20120a8a754d9970b-pi" style="display: inline;"><img alt="Screen shot 2010-02-16 at 18.15.44" border="0" class="asset asset-image at-xid-6a00d83452ec4169e20120a8a754d9970b image-full " src="http://simonandrews.typepad.com/.a/6a00d83452ec4169e20120a8a754d9970b-800wi" title="Screen shot 2010-02-16 at 18.15.44"></img></a> <br> </p><p style="margin: 0.1pt 0cm;"></p><p style="margin: 0.1pt 0cm;"></p><p style="margin: 0.1pt 0cm;"><a href="http://www.addictivemobile.com" target="_blank">Read our coverage here</a><em><br></em></p>
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