Sony, an official FIFA Partner, plans to deliver up to 25 matches of the 2010 FIFA World Cup South Africa in 3D, for the first time ever. Check out this new spot from UK agency, Anomaly, called "Superstar." Despite the plethora of PS3 billboards throughout, the new spot, created for the UK, is intended to promote Sony's new Monolithic Design range of TVs, with built-in internet video service.