DIGITAL SHOPPER WORKSHOP

Date: Thursday 29 June 2017 from 9:00 AM to 1:30 PM

This first-of-a-kind workshop will help shopper marketing professionals understand and navigate the minefield of how to select, strategise, plan and measure the various digital technologies available in today’s retail environment.

Led by POPAI with expert panelists and case studies from retailers, brands and agencies, the day will pivot around interactive, focussed sessions.

We will break down the lifecycle of digital shopper activations into tangible, manageable chunks. Working with each other and the expert panel, delegates will be able to explore the ins and outs of successful digital shopper campaigns and apply learnings to their own projects.

Places are strictly limited to 50 delegates.

Sessions

Shopper Engagement

A look at the macro picture. What are the touchpoints and triggers for the modern shopper and the consideration of a digital vs ‘traditional’ solution.

Setting objectives and selecting the right digital tool. A look at how to engage relevant stakeholders and building a digital team. How are KPI’s defined and the importance of putting design at the heart of the equation.

Shell:Helen Thomson, Global Mobile Payments Manager

Creating Shell’s Fill Up and Go initiative based on customer feedback

Rolling the initiative out from the proof of concept store, through 600 sites across the UK and now globally

As well as having the opportunity to network, interact and share best practice with our panel, contributors and fellow delegates, attendees will also receive a digital shopper toolkit. Including all case studies from the day, as well as checklists and top tips this will provide the perfect framework around which to build successful, and appropriate, digital shopper activations.