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Rubicon Project’s 700 million impression donation

This week, at the IAB Annual Leadership Meeting, Rubicon Project partnered with IAB to donate 700 million impressions to help the Your AdChoice campaign hit 1 BILLION impressions!

The Digital Advertising Alliance, a coalition of the nation’s leading media and marketing trade associations, recently announced the launch of the “Your AdChoices” public education campaign.

Infused with elements of entertainment and humor, the initial stage of this multi-phase online campaign includes banner advertising that directs consumers to the DAA’s Icon and links to a new, information Web site, www.youradchoices.com, which features three educational videos and a user-friendly consumer choice mechanism. The consumer choice page enables consumers to opt out of interest-based advertising from the companies that participate in the DAA’s Self-Regulatory Program.