The introduction of excise tax was the big news for wine in Greece in 2015. The change in wine taxation was voted in autumn 2015, and will come into effect in January 2016. Whilst the excise will be rather low, at €0.15 per bottle, this has caused huge unrest in the industry, in view of the fact that this increase will lead to rising retail prices of wine, which could potentially have a negative impact on sales. The Greek wine federation strongly opposed this new measure, arguing that there is n...

Euromonitor International's Wine in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Understand the competitive environment, the market’s major players and leading brands;

Use five-year forecasts to assess how the market is predicted to develop.

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