Rap superstar Eminem says he is being ripped off by Apple and MTV for illegally using his hit song “Lose Yourself” for a commercial for Apple’s music download iTunes.

The entertainer won an Oscar last year for the song, which was the theme of hit flick “8 Mile.”

Eminem boasts that he can pull down $10 million for endorsing a product, and didn’t give Apple or MTV’s parent – Viacom – permission to use the song for the iTune commercial.

Viacom and Apple had no comment.

Eight Mile Style, music publisher of the artist whose real name is Marshall Mathers III, filed the copyright infringement in Detroit federal court.

It also names Viacom Inc., its MTV subsidiary and TBWA/Chiat/Day advertising agency as plaintiffs.

The lawsuit claims Apple, in a television ad for its iTunes pay-per-download music store aired on MTV last year, featured a young boy with an iPod portable music player singing the lyrics to “Lose Yourself.”