September 2015 Archives

September 1, 2015

By definition, user onboarding is a process that turns first-time visitors to active visitors. Simply put, it’s that first experience with a product that will make you want to use it over and over again.

This is vital given that there are practically a countless number of apps doing the same thing or more.

Of course, how you go about designing good user onboarding flow purely depends on the product type.

Here are 3 techniques for great onboarding flow for a mobile app:

1: Interactive Walkthrough or Tutorial

Walkthroughs and onboarding isn’t really the same thing even if the former is a vital part of the process of onboarding itself. While a tutorial is a nice way to welcome a user, you can always annoy him by teaching him things that he or she already knows.

So, if there’s anything difficult and confusing with the app interface, then it’s worth a walkthrough. Yet it’s important to make it easy, effortless and quick.

2: Remove or Simplify Signup

Not everyone has time to sit and fill up signup forms. Put yourself in their position and you’ll find that spending time on registration forms that are lengthy is anything but enjoyable. Ideally, it’s best to not have a signup form at all but if you must have one, keep it short. Try and save the user’s time while asking for very little upfront.

3: Customer Support or Service

It’s very important to have a group of satisfied users. A big part of achieving this is having real people behind a product or service to assist customers. Building good relationships with your customers is integral to a great onboarding process. Keep them happy and they’ll do your marketing for you. Maintaining an empathetic and well-trained customer service team should do the trick.

September 8, 2015

Every company these days needs a website. Not having one would be like lacking an actual store 20 years ago. You’ll be invisible to a large percentage of your market if you don’t have any online real estate. That being said, most companies these days need a lot more too. They also need specific hosting solutions that will give their company the best reach possible so they can connect with as many customers as possible.

While there’s nothing new about Los Angeles web hosting, you may not know a lot about LA colocation. This is a type of hosting where you’re allowed to customize the solution as much as possible, but aren’t stuck with any kind of one size fits all version. In fact, the infrastructure is little more than a skeleton of hardware you can then add your own personal touches too.

The end result is exactly what you make of it, but what most companies in Los Angeles love is that it’s so scalable. This also means it’s extremely easy on your budget too. Spend only as much as it takes to get the finished result your company needs to succeed. You can also add or take away from it over time.

_________________________________________________________________

When your company is ready for better results on the World Wide Web, then they’re ready to invest in Los Angeles colocation. While you don’t lack for options, you’ll most likely be happiest when you rely on the expertise of Rack Alley for your needs.