Nouvelle Horlogerie from Monaco

July 30 was a high point in Monaco events: the 62 annual Red Cross Gala held at the Monte-Carlo Sporting Club, the biggest event on the Grimaldi’s social calendar and the largest charity gala in the world. This was the first year in which Ateliers deMonaco kicked off a collaboration it hopes will spent many, many years to come. The special guest entertainment this year was Tom Jones. HSH Prince Albert II arrived with his two special ladies: Fiancee Charlene Wittstock and his sister HSH Princess Stephanie.

This event is one of the key annual fund raising events for the Monaco based charity organization. Initiator and co-founder of Ateliers deMonaco Robert van Pappelendam stressed the importance and commitment of social responsibility for the brand:

“It is with excitement and pride we hope to start a long lasting collaboration with the Red Cross organization in Monaco. The work done by this team and the projects supported do make a huge difference in the life of those people affected by disaster and misfortune. As a company, we believe wholeheartedly that luxury brands should be role-model when it comes to become a more responsible and sustainable partner in the communities we live and operate in, as other industries and the public at large look up to us. We hope that over time we can jointly grow our business as well as the support we can give back to the community that has welcomed us so warmly in Monaco”.

And to set the right example that the evening was also mend to have a bit of fun, the more informal part was opened by the Prince and his fiancee.

August will be a quite month as we close down for summer celebration, but expect us to come back with big news after the summer! Enjoy your holidays!!