The band and Lyric Culture partner to launch lyric-emblazoned men's apparel in Bloomingdale's.

Starting next month, fans can sport fashions emblazoned with the legendary British rock band's album imagery and lyrics. Rock 'n' roll clothing brand Lyric Culture and The Who have collaborated on a collection of men's apparel for Bloomingdale's scheduled for unveiling April 15.

The designs draw from the band's classics, including Won't Get Fooled Again, Who Are You, Baba O'Riley, My Generation, Pinball Wizard, Behind Blue Eyes and Long Live Rock. (A word to cynics: There's no mention of any article of clothing bearing the 1967 album title The Who Sell Out.)

The Who Collection of graphic screen print T-shirts and hoodies, priced from $49 to $98, will be housed in Lyric Culture shops at select Bloomingdale's across the country.

"While The Who's decades of envelope-pushing recordings and incendiary live performances are legendary, we believe we're opening a new window into Pete Townshend's creative process with this artfully crafted apparel line," said Mark Fried, CEO of music publisher Spirit Music Group, in a statement. Spirit, which publishes Townshend's lyrics and owns and manages 75,000-plus songs, negotiated the apparel deal.