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description

In late March 2007, CBS faces an important decision about its online video strategy. A just-announced joint online distribution venture between NBC Universal and News Corporation (Fox) is the impetus for this decision. Should CBS join forces with this new venture, come to terms with YouTube, the leading video-sharing site on the Internet, or maintain a nonexclusive strategy?

learning objective:

To provide a discussion vehicle through which students can learn how to think about multiple-player strategic interactions, coalition-building, and strategic leadership.