Hello, and welcome to the official launch of the Flightworks Design Studio Blog. In this blog I hope to inspire and educate. Branding, a powerful word; yet there aren’t many that really understand what is at the heart of it. Is it a logo? Is it an idea? Is it a company? As a print and web designer, I’ve decided to go on a quest to discover the truth behind branding. So last week I sat down with Gary Pilapil, Creative Director and Partner at Bluemango Creative Group located in Sacramento California. Gary has over 16 years of experience in […]