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Pepsi’s new vice president of sports marketing is Jeff Dubiel, a marketing veteran of the $39.5 billion beverage and snack food giant. Dubiel has held the title of vice president of premium beverages since 2006, and comes to the company’s sports division after stints at SoBe and t ...

Given the economic morass that is the topic du jour at every industry gathering these days, we haven’t heard much about new sponsorship sales of any consequence. That’s especially true from the NFL, but we are sure there’s enough to keep them occupied, especially with a GM ...

The brand receiving the most exposure during the recently completed World Series broadcast wasn’t an MLB sponsor, nor was it a Fox advertiser; it was the Tampa Bay Rays’ Web site, Raysbaseball.com, according to a brand-exposure study from Repucom.
Founded in Australia in 2004, ...

The sales cycle for the 2009 World Baseball Classic is in full gear, with marked increases expected across all major revenue streams for the international tournament’s second edition.
Ticket sales have started for the 2009 event, set for March 5-23, with random drawings for the g ...

Citizens Bank Park and concessionaire Aramark set a per cap record for the venue during the four nights of World Series baseball in Philadelphia, representing the core of what was described as “the perfect storm” for the ballpark and its surrounding sports facilities.
...

Nearly 4.3 million people passed through Yankee
Stadium’s turnstiles in its final year, with many more intent on saying goodbye
to the historic structure than in witnessing that day’s competition. It is a
venue with a legacy we may never see again, built to showcase the exploits of a
s ...

Peyton Manning’s sixth
television ad in the last four years as part of MasterCard’s “Priceless”
campaign breaks on NBC’s “Sunday Night Football” on Nov. 2.
While the Indianapolis
Colts quarterback and two-time league MVP has been used before as a brand
ambassador in ads from longtime ...

Editor's note: This story has been revised from the print edition.
For any sponsorship pro struggling through the worst sales environment since immediately after 9/11, we thought it might be instructive to hear from those selling the biggest-ticket items in the business: naming rights. ...

Four months after the Boston Celtics won their 17th NBA championship, league licensees are rolling out a line to commemorate the title.
The Celtics’ victory netted out as the NBA’s third-biggest hot-market licensed-sales opportunity ever, behind the top-selling Chicago Bulls&rs ...

While few people had great expectations for strong television ratings for this year’s World Series between the Philadelphia Phillies and the Tampa Bay Rays, it’s another story when it comes to sales of licensed products. Under the well-established adage that there’s no deman ...