"Rolls-Royce Wraith will draw superlatives when it is unveiled in Geneva," he explained to representatives of the 100-strong global dealer network.

"Expect the boldest design, the most dramatic performance and the most powerful Rolls-Royce that has ever played host to the famous Spirit of Ecstasy figurine.

"We will present a model whose starting point is luxury, refinement and exclusivity, traits that have made Rolls-Royce the world's pinnacle luxury good for the last 108 years. This is a car not only defined by a timeless elegance, but one that encapsulates a sense of power, style and drama," added Müller-Ötvös.

BMW Group board member and Rolls-Royce Chairman Harald Krüger affirmed the company's latest step in the drive for sustainable growth.

"The BMW Group is confidently investing into the long-term future of Rolls-Royce Motor Cars," he said.

"And this exceptional new car will build on the finest principles of the company's forefathers – the world's best engineering, the employment of cutting edge technology and peerless craftsmanship."