Library Marketing is evolving. Targeted emailing is changing the way the Stow-Munroe Falls Public Library Marketing does business. We are making data-driven decisions based on our customer’s check-out habits, and then sending them custom emails based on what their interests are. For the first time, we know our actual number of active patrons, what our market share is, and how many inactive patrons re-engage with the library. When you know your patron and their preference, marketing is more successful. And isn’t that what we all want? Join Ann Malthaner for the Public Relations Network Meeting. Please send Ann Malthaner any other topics you would like to discuss.