If your business relies on content marketing to succeed you need to understand how Google's mobile-first indexing is going to affect you, says digital marketing expert Neil Patel. With a 61.9 per cent share—compared with 29.3% for desktops and 8.8 per cent for tablets—smartphones have by far the largest market share of all web browsing, according to research by comScore. To help you adjust your content strategy accordingly, Patel shares this detailed guide to creating mobile-specific conten...

With push notifications app publishers can speak directly with users and it's important to treat this type of communication as a privilege, not a right. Otherwise, you may find you're treading a fine line between adding value with timely reminders or useful hints and tips, and annoying users with poorly timed or irrelevant messages. And once a push notification is sent, it's sent. There's no taking it back. As a marketing tool, a push message is "no less important than SMS and email, so app...

As social messaging surpasses social media in monthly active users, marketers need to rethink how they connect with consumers says Tom Edwards, Chief Digital Officer for Epsilon's agency business. At the C-Suite Conference in San Francisco, Edwards sat down with Entrepreneur Network partner Jeffrey Hayzlett to "talk about the future of marketing, the infusion of voice-based technology into consumer products and how brands should shift from social media to social messaging strategies." In this vi...

Many companies have an app to help them shape the odds in their favor. The trick is to make sure your app stands out from the millions of others out there. Srinu Chowhan, Head of Growth at LUNO , shares his top tips for mobile marketing with zero dollars, courtesy of CEO World. 1. Use AdWords free credits to reach out to the Tech editors You get free credits when you create a new AdWords account, use that credit to reach out to the key Tech editors in the industry – they will help yo...

As digital marketing continues to evolve, all the signs are pointing to an increasing preference for video content. Today's consumers not only have greater choice over what to watch, they also have more choice about when, where, and how to watch media. Video content already accounts for more than two-thirds of internet traffic, according to estimates. And this number is set to continue growing with the increasing availability of high-bandwidth video on mobile devices. Marketers are facing...

With most web browsing now taking place on mobile devices, having a mobile-friendly website is crucial. As many companies are discovering however, having a web presence alone may not be enough. With the advantage of being able to tap into device features such as camera, contact list, accelerometer and GPS, smartphone apps are key marketing tools for companies of all sizes. In this article, founder and CEO Joshua Lombardo-Bottema explores some of the benefits for you and your customers, and how a...