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7Up inks multiyear Grammy sponsorship

Published on February 19, 2001.

Cadbury/Schweppes PLC's Dr Pepper/Seven Up's 7Up will be the official soft drink sponsor of the Grammy Awards in Los Angeles for 2002 through 2004. The country's No. 8 soft drink also will be the only soda advertiser in this year's show, even though it is not an official sponsor.