Getting a look inside your business is desirable, right? That’s why millions of people and businesses have turned to data visualization—to clearly see how their business is really running and to get a good picture of how outside influences may impact their business performance.

Picture this: you’re staring down a Salesforce dashboard, hoping that the projected close number grows in the days left in the quarter. Hope is rarely (if ever) going to move that dial. Yet there is a way.

By now, “data-driven marketing” has become a semi-cliché. Languishing with other overused terms such as “omnichannel” and “conversion optimization” at the overwrought end of a hype cycle, “data-driven” has lost most of its original impact.

The term “Internet of Things (IoT)” has come to be more commonly understood by the masses in recent years, but few have been able to apply this understanding in ways that makes their business more profitable. Incorporating these new c