Rock yourself with raw knowledge!

When the FoL began their work in 1989, the Alberta government had already sold off the timber lease on the Lubicon’s traditional territories to Daishowa Canada, a division of Daishowa Paper Manufacturing, one of the world’s largest pulp and paper companies. In 1990, Daishowa began logging. The Lubicon asked for help and the FoL answered the call, asking the company to stop clearcutting until the tribe’s land rights had been settled. In 1991, after moral suasion failed, the FoL began a letter-writing and picketing campaign to persuade customers and companies to stop using Daishowa paper products.

The idea for the boycott emerged from one of Daishowa’s own paper bags. At an meeting in 1989, an FoL member “looked at the bottom of a paper bag [from] the pizza joint, and there was a