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Mrs Pope has not shied away from sharing her fertility struggles and pregnancy journeys on her reality TV show in the past.

Expecting again! Rosie Pope and her husband Daron pictured in March 2012

While
she had some trouble conceiving her first child - suffering two
miscarriages - she did not fully understand the reasons until she
started trying for her second.

'I had some troubles getting pregnant with my first, but I didn’t think
it was alarming,' she told Yahoo! earlier this year.

'I had two miscarriages and then got pregnant eight
months later. I thought it was bad luck.'

When she failed to start ovulating after JR's birth, a reproductive endocrinologist diagnosed her with secondary infertility.

The doctor also discovered that her uterus was split in two, a condition that required surgery to fix.

'I
ended up going through two rounds of in-vitro fertilization which were
both unsuccessful,' she said. 'A third round resulted in an ectopic pregnancy and I
had to have emergency surgery to have that fallopian tube removed.'

Then, the impossible happened: 'I got pregnant on my own. . . Then I got pregnant very quickly with baby number three.'

So excited was she about the birth of her daughter, last May, she famously live-tweeted the whole event for fans.

Mrs Pope shot to fame as a maternity concierge on Bravo TV show Pregnant in Heels. The show follows her as she helps New York's 'modern-day Marie-Antoinettes' navigate pregnancy and new motherhood.

She tactfully doesn't reveal which client she found most
difficult, but said that she found it hardest when she was working with
women that had little sense of perspective about themselves.

Growing family: Mrs Pope with her husband and then two-year-old son JR in March 2011

'It's hardest when people don’t really know that they haven't
really looked in the mirror in a long time,' she says. 'In other words, people who
are not very self-aware - they think they are a certain way and they’re
really not.'

She
also designs maternity wear under the label Rosie Pope Maternity and
has stores on Manhattan's Upper East Side and Santa Monica, LA.