American Heart Association

THE CHALLENGE

Xomad worked with the American Heart Association on the Go Red campaign for Heart Awareness Month.

OUR APPROACH

For both 2014 and 2015 XOMAD seeded facts and images from the client, to thousands of influencers to raise awareness about heart disease and create a large CTA.

Additionally XOMAD used limited access to Go Red Fashion show at NYFW for top tier influencers, and seeded behind the scenes photo content in real time to media outlets generating 100’s of Go Red images across top tier media outlets.