Mothers encouraged to breast feed

18th February 2013

Save the Children has suggested that formula milk packaging in the UK and Europe should have a warning label to tell women that breast feeding is better for their baby.

A report by the charity said they wanted to see the labels "to increase health warnings that formula is inferior to breast milk [and] to cover a third of its packaging". Brendan Cox, director of policy at Save the Children, said: "It's about having a standard measure of packaging information saying that breastfeeding is the most effective way of protecting the health of the child. We have lots of examples of formula products where the information is illegible or very small."