12.7.04

the great italian oil swindle: an update

"In 1998, the New York law firm Rabin and Peckel, LLP, took on the olive oil labeling misnomer and filed a class action suit in the New York Supreme Court against Unilever, the English-Dutch manufacturer of Bertolli olive oil. The firm argued that Bertolli’s labels, which read “Imported from Italy,” did not meet full disclosure laws because, even though the oil had passed through Italian ports, most of it had originated in Tunisia, Turkey, Spain or Greece. “Bertolli olive oil is imported from Italy, but contains no measurable quantity of Italian oil,” according to court documents".