In a special video message from the set of Star Wars: Episode VII, director J.J. Abrams announces the creation of Star Wars: Force for Change, a brand new Star Wars initiative from Disney and Lucasfilm, in collaboration with Bad Robot, dedicated to finding creative solutions to some of the world's biggest problems. The first Star Wars: Force for Change campaign will raise funds and awareness for UNICEF's Innovation Labs and its innovative projects benefiting children in need.

Check out the new character! It looks pretty cool walking the streets on Tatooine.