Lauren Burch, Ph.D.

Assistant Professor of Marketing

Phone:

812.348.7366

Email:

lmburch@iupuc.edu

Department:

Division of Business

Campus:

IUPUC

CC Room 173

Biographical statement

Dr. Burch began her career at Indiana University-Purdue University Columbus in 2013 as a visiting assistant professor of management and served as interim then permanent director of the MBA Program at IUPUC until July, 2018. She is now an assistant professor of marketing, teaching courses in business, marketing, and statistics. Burch earned her Ph.D. from Indiana University Bloomington in 2012, with concentrations in sport management and journalism. Her research interests include digital media, brand equity, and personal branding. Prior to, and concurrently with returning to academia, Burch spent four years working in industry, first as a business development analyst for Lockheed Martin Corporation, and most recently as a public relations specialist at Hirons & Company Communications.

Education

Ph.D. in Human Performance, School of Public Health, Indiana University, Bloomington, Indiana, 2012

Member of Association for Education in Journalism and Mass Communication

Courses taught

BUS-M 432 Digital Marketing

BUS-M 490 Special Studies in Marketing

BUS-M 415 Advertising & Integrated Marketing Communications

ECON-E 270 Introduction to Statistical Theory in Business and Economics

ECON-E 280 Applied Statistics for Business & Economics I

ECON-E 281 Applied Statistics for Business & Economics II

Research activities

Marketing and branding efforts by organizations in new media and implications for consumer behavior and value propositions for organizations. Burch has been published in the Journal of Sport Management, Global Sport Business Journal, International Journal of Sport Management, International Journal of Sport Management and Marketing, International Journal of Sport Communication, and Communication and Sport.

Eagleman, A. N., Burch, L. M., & Vooris, R. (In Press). A unified version of London 2012: New media coverage of gender, nationality, and sport for Olympic consumers in six countries. Accepted to Journal of Sport Management.

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