After striking a deal with internet wine merchant Barclay's Wine, Playboy Enterprises has launched the Playboy Wine Club, which offers U.S. customers wine selections from boutique vineyards around the world.

Customers have the choice of purchasing individual bottles on the club's web site -- they range in price from $13 to $150 -- or subscribing to a 12-bottle, quarterly delivery program called the Playboy Wine Encounter. Other special offers are branded with names like "Gentlemen Prefer Blondes," "Playboy Blind Date" and "Variety is the Spice of Life."

But aside from some cheeky collection names, the Playboy Wine Club is more about the wine and less what's inside Playboy's pages. AdAge spoke with Barclay's CEO Robert Imeson, who stressed that the wine club is meant to play up "the Playboy concept is approachable luxury":

"The new Playmate is the girl at the table not the girl on the table. We're not breaking rules, we are living beyond them. It's a much different concept than historically what people might think."

"We carefully select a handful of wines that represent the essence of the Playboy brand - delightfully jovial, indulgent and carefully crafted -- while catering to the consumer's desires to celebrate life and live it with a little style," said Scott Flanders, CEO of Playboy Enterprises.

Also on HuffPost:

Super Expensive Bucket List Wines

Super Expensive Bucket List Wines

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DRC

No it is not a hip-hop group, it’s the single most sought after domain in all of Burgundy, and all of the world for that matter. The Domaine de la Romanee Conti has long produced some of the finest Grand Cru Burgundy, but lately its wines have reached dizzyingly high prices. These are wines that require a bit of age on them to show their full potential. You can get a glimpse of that after just a handful of years in lesser vintages, but it’s still going to cost you. How much? Consider the following prices for DRC’s low, medium and high priced bottlings in a good vintage, a great vintage and a mature vintage!
DRC Echezeaux: 2004 - $700 2009 - $900 1990 - $1,200
DRC La Tache: 2004 - $1,700 2009 - $3,200 1990 - $6,000
DRC Romanee Conti: 2004 - $11,000 2009 - $14,000 1990 - $18,000
You wanted bucket list wines, now you got them!
Photo courtesy of Norman27 via Flickr/cc