Micromax Informatics has announced the launch of Canvas Nitro A310 smartphone in India for Rs 12,990.

The new smartphone offers the perfect blend of sleek looks, powerful performance and innovative user interface with a host of inbuilt apps to offer a superior mobile experience.

Commenting on the launch Vineet Taneja, CEO, Micromax said, “Canvas Nitro is yet another product from the Micromax stable to democratize technology with amalgamation of superior technology, great design and seamless usability. Our partnership with Snapdeal further simplifies the process for millions of new-age Indian consumers who prefer to shop online to get Canvas Nitro with just a few clicks.”

“Micromax has always been the first to identify and address the gaps through its innovative offerings that provide best experience at an affordable cost. We will continue to simplify and enhance the consumer experience by introducing innovative products and services, taking the best smartphone experience to the last mile,” added Taneja.

Delivering a combination of great aesthetics and superior features, the Canvas Nitro is power packed with a 1.7 GHz Tru octa-core processor promising seamless multi-tasking and an improved application performance. Equipped with a 5-inch HD IPS display, the phone offers a dynamic contrast and color vibrancy with an immersive graphic quality.

Running on latest Android 4.4 KitKat, users get access to a number of features including voice search, Google Drive, Hangouts for video calls, smart contact prioritization etc.

Speaking about this, Kunal Bahl, co-founder & CEO, Snapdeal.com said, “We are excited to be partnering with Micromax to launch their latest product – the Canvas Nitro. The new product has most superior technology and we are sure that this will be well-received by our 25 million members. At Snapdeal.com, Mobile and tablets is one of our fastest growing categories and this partnership is a strategic decision to add onto our offerings.”

To reach out to the internet savvy youth across India, Canvas Nitro will be exclusively available on Snapdeal from September 8, 2014.