What does it take to win the World Cup of Soccer — on and off the field of play? Do your sponsorship and marketing efforts have what it takes? Let’s find out. On June 12, 2014, all eyes will be on Brazil as one of the World’s largest spectacles, the 2014 World Cup of Soccer

The 2014 Sochi Winter Olympic games can be remembered as a lot of things, a controversial whirlwind surrounding preparedness, security, gay rights laws and even biased Olympic judging; but we as Canadians will remember it as the time where we rallied together to win more than just medals. If you can recall 6 weeks ago,

Over the next few weeks and as the Olympic Winter Games come to a close, The KMAC GROUP continues to track Olympic sponsor activations demonstrating sponsorship best practices that will help you achieve a positive return on your investment. For the past few weeks we’ve been assessing the Olympic sponsorship practices of leading global and Canadian companies,

Over the next few weeks and as the Olympic Winter Games come to a close, The KMAC GROUP continues to track Olympic sponsor activations demonstrating sponsorship best practices that will help you achieve a positive return on your investment. For the past few weeks we’ve been assessing the Olympic sponsorship practices of leading global and Canadian companies,

More than 19 million Canadians watched the Opening Ceremony on TV The CBC Olympic app has been downloaded over 1 million times 2.5 million people have streamed more than 1.4 million hours of coverage The Olympics. An event that is so well known worldwide that simply mentioning the name will spark images of

For the next 3 weeks, The KMAC GROUP will be tracking Olympic sponsor activations demonstrating sponsorship best practices that will help you achieve a positive return on your investment. Each week, we’ll be assessing the Olympic sponsorship practices of leading global and Canadian companies, tracking their activities at all touch points to see how they use sponsorship to

For the next 6 weeks, The KMAC GROUP will be tracking Olympic sponsor activations demonstrating sponsorship best practices that will help you achieve a positive return on your investment. Each week, we’ll be assessing the Olympic sponsorship practices of leading global and Canadian companies, tracking their activities at all touch points to see how they use sponsorship to

Whether it features a trip to space, a young Darth Vader, or an Orwellian society, every year companies try to steal the spotlight during one of the years biggest advertising platforms. With a price of $4 million for a 30 second spot (that’s over $130,000 per second), and viewership in excess of 100 million people,

A Sponsorship Property’s Perspective – Brand Presence. Sponsorships & Strategic Partnerships For a period of 6 weeks starting January 21, 2014, The KMAC GROUP will be tracking Olympic sponsor activations demonstrating sponsorship best practices that will help you achieve a positive return on your investment. Each week, we’ll be assessing the Olympic sponsorship practices of

For the next 6 weeks, The KMAC GROUP will be tracking Olympic sponsor activations demonstrating sponsorship best practices that will help you achieve a positive return on your investment. Each week, we’ll be assessing the Olympic sponsorship practices of leading global and Canadian companies, tracking their activities at all touch points to see how they use