Pirelli introduces a Formula One prediction game online that will enable UK players the opportunity to win a range of prizes such as a trip to the 2013 United States Grand Prix in Austin, Texas. Dubbed the Pirelli Grand Prix Challenge (PGPC), this game was originally launched in America. After its reverberating success in America, Pirelli expanded this interactive online game into the UK market.

In its launching year, the website of the American GP Challenge received 140,000 unique visits. The webpage recorded more than 700,000 visitor views. There are four rounds remaining of the F1 season this year. Each round has four Formula One races. For every round, a winner will be announced and players will restart the game with a zero points balance. Aside from the individual GP and Round winners, an overall winner will also be honored.

This winner is one who has collected the highest number of points throughout the season. Those who are interested in the interactive online game can register any time while the season runs. No purchase is necessary to play. A range of huge names have already registered to make their predictions in the game. One of these renowned personalities is Tiff Needell, who is a former British racing driver and TV presenter.

Other popular individuals include Pirelli test driver Lucas di Grassi, F1 journalist and correspondent for BBC Radio 5 LiveJames Allen as well as Autosport magazine's F1 editor Edd Straw. Registered individuals will be able to see the predictions of the celebrities ahead of each race. They can also use their know-how to guide them in making their individual forecast. Moreover, they can set up competitions in the Pirelli GP Challenge group game, enabling users to organize a separate group with friends, colleagues or family.