Words can set reasonable expectations

11:56 PM,
Oct. 3, 2012

Written by

Jerry Osteryoung
Helping Small Businesses

It is so important that you do not create the wrong expectations for your customers. They rely on what you tell them, and they hear what you say, not necessarily what you mean, which can sometimes be very different.

Often I hear salespeople tell their customers at parting to let them know if they have any problems with the product. Clearly, their intent is to reassure the customer that they will stand behind them and resolve any problems that arise, but suggesting there is a possibility of problems inadvertently creates the expectation that there will be.