Privacy Policy

Measured Analytics, Inc. (“Company”, “our”, “us” or “we”) provides this Privacy Policy to inform you of our policies and procedures regarding the collection, use and disclosure of personal information we receive from users on our website (the “Site”) and our Services, and to assist you in making informed decisions when using our Service. For purposes of this Privacy Policy, “Service” or “Services” refers to the Company’s services. This Privacy Policy applies only to information that you provide to use through the Site and Service. You are advised to consult this policy regularly for any changes.

Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms of Service. By accepting our Privacy Policy and Terms of Service, you consent to our collection, storage, use and disclosure of your personal information as described in this Privacy Policy. As used in this Privacy Policy, the terms “using” and “processing” information include using cookies on a computer, subjecting the information to statistical or other analysis and using or handling information in any way, including but not limited to collecting, storing, evaluation, modifying, deleting, using, combining, disclosing and transferring information within our organization or among our affiliates within the United States or internationally.

I. INFORMATION WE COLLECT

We collect “Non-Personal Information” and “Personal Information.” Non-Personal Information includes information that cannot be used to personally identify you, such as anonymous usage data, general demographic information we may collect, referring/exit pages and URLs, platform types, preferences you submit and preferences that are generated based on the data you submit and number of clicks. Personal Information includes name and email. If our information practices change at any time, we will post the changes to our Privacy Policy to the Site. We suggest that you check the Site periodically if you are concerned about how your information is used.

Information collected via Technology

In an effort to improve the quality of the Service, we track information provided to us by your browser or by our software application when you view or use the Service, such as the website you came from (known as the “referring URL”), the type of browser you use, the device from which you connected to the Service, the time and date of access, and your name. We track this information using cookies, or small text files which include an anonymous unique identifier. Cookies are sent to a user’s browser from our servers and are stored on the user’s computer hard drive. Sending a cookie to a user’s browser enables us to collect Non-Personal information about that user and keep a record of the user’s preferences when utilizing our services, both on an individual and aggregate basis. For example, the Company may use cookies to collect the following information:

Preferred report settings within the Company application

User sessions and other session status information

The Company may use both persistent and session cookies. Persistent cookies remain on your computer after you close your session and until you delete them, while session cookies expire when you log off from the Services and close your browser.

Information Provided through Registration Process

In addition to the information provided automatically by your browser when you visit the Site, to become a subscriber to the Service you will need to create a personal profile. You can create a profile by registering with the Service and entering your email address, and creating a user name and a password. By registering, you are authorizing us to collect, store and use your email address in accordance with this Privacy Policy.

II. HOW WE USE AND SHARE INFORMATION

Personal Information

Except as otherwise stated in this Privacy Policy, we do not sell, trade, rent or otherwise share for marketing purposes your Personal Information with third parties without your consent. We do share Personal Information with third party companies and individuals to facilitate our Services or to perform Site-related services (e.g., without limitation, maintenance services, database management and improvement of the Services’ features). In general, the Personal Information you provide to us is used to help us contact you in response to questions, solicit feedback from you, provide technical support, and inform you about promotional offers.

Non-Personal Information

In general, we use Non-Personal Information to help us improve the Service and customize the user experience. We also aggregate Non-Personal Information in order to track trends and analyze use patterns on the Site. This Privacy Policy does not limit in any way our use or disclosure of Non-Personal Information and we reserve the right to use and disclose such Non-Personal Information to our partners, advertisers and other third parties at our discretion.

Compliance with Laws and Law Enforcement

The Company cooperates with government and law enforcement officials and private parties to enforce and comply with the law. We will disclose any information about you to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate to respond to claims and legal process (including but not limited to subpoenas), to protect the property and rights of the Company or a third party, to protect the safety of the public or any person, or to prevent or stop an activity we may consider to be, or to pose a risk of being, illegal, unethical or legally actionable.

Business Transfers

In the event we undergo a business transaction such as a merger, acquisition by another company, sale of all or a portion of our assets or in the event of bankruptcy, your Personal Information may be among the assets transferred or sold. You acknowledge and consent that such transfers may occur and are permitted by this Privacy Policy, and that any acquirer of our assets may continue to process your Personal Information as set forth in this Privacy Policy.

III. HOW WE PROTECT INFORMATION

The Company is concerned with safeguarding your information. The security of your Personal Information is important to us. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. We implement security measures designed to protect your information from unauthorized access. Your account is protected by your account password and we urge you to take steps to keep your personal information safe by not disclosing your password and by logging out of your account after each use. We further protect your information from potential security breaches by implementing certain technological security measures including encryption, firewalls and secure socket layer technology (SSL). However, these measures do not guarantee that your information will not be accessed, disclosed, altered or destroyed by breach of such firewalls and secure server software. By using our Service, you acknowledge that you understand and agree to assume these risks.

We will make any legally required disclosures of any breach of the security, confidentiality, or integrity of your unencrypted electronically stored “personal data” (as defined in applicable state statutes on security breach notification) to you via email or conspicuous posting to the Site or through the Service in the most expedient time possible and without unreasonable delay, insofar as such disclosure is consistent with (i) the legitimate needs of law enforcement or (ii) any measures necessary to determine the scope of the breach and to restore the reasonable integrity of the data system.

IV. PHISHING

Identity theft and the practice currently known as “phishing” are of concern to us. Safeguarding information to help protect you from identity theft is a priority. We do not and will not, at any time, request your credit card information, your account login information, or national identification numbers in a non-secure or unsolicited e-mail or telephone communication. For more information about phishing, visit the Federal Trade Commission’s website athttp://www.consumer.ftc.gov/articles/0003-phishing.

V. YOUR RIGHTS REGARDING THE USE OF YOUR PERSONAL INFORMATION

You have the right at any time to prevent us from contacting you for marketing purposes. When we send a promotional communication to a user, the user can opt out of further promotional communications by following the unsubscribe instructions provided in each promotional e-mail. You can also indicate that you do not wish to receive marketing communications from us in the “Settings” section of the Site. Please note that notwithstanding the promotional preferences you indicate by either unsubscribing or opting out in the “Settings” section of the Site, we may continue to send you administrative emails including, for example, periodic updates to our Privacy Policy.

VI. LINKS TO OTHER WEBSITES

As part of the Service, we may provide links to other websites or applications which are compatible with the Service. However, we are not responsible for the privacy practices employed by those websites or the information or content they contain. This Privacy Policy applies solely to information collected by us through the Site and the Service. Therefore, this Privacy Policy does not apply to your use of a third party website accessed by selecting a link on our Site or via our Service. The fact that we link to a website is not an endorsement, authorization or representation of our affiliation with that third party, nor is it an endorsement of their privacy or information security policies or practices. We do not exercise control over third party websites. These other websites may place their own cookies or other files on your computer, collect data or solicit personal information from you. Other websites follow different rules regarding the use or disclosure of the personal information you submit to them. We encourage you to read the privacy policies or statements of the other websites you visit.

VII. CHANGES TO OUR PRIVACY POLICY

The Company reserves the right to change this Privacy Policy and our Terms of Service at any time. We will notify you of significant changes to our Privacy Policy by sending a notice to the primary email address specified in your account or by placing a prominent notice on the Site. Significant changes will go into effect 30 days following such notification. Non-material changes or clarifications will take effect immediately. You should periodically check the Site and this Privacy Policy for updates. Continued use of the Site and Services following notice of such changes shall indicate your acknowledgement of such changes and agreement to be bound by the terms and conditions of such changes.

VIII. CONTACT US

If you have any questions regarding this Privacy Policy or the practices of this Site, please contact us.