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Profiles are big this week. New York Magazine has taken on meme-creator BuzzFeed and its founder Jonah Peretti as a case study in too big to fail. Is $46 million in venture capital worth it? Well, maybe thanks to BuzzFeed’s “native advertising” approach where it’s become nearly impossible at times to distinguish advertising from actual content on the blog. Actually, all this talk about how novel advertising strategies are carving out a niche for online content is pretty big right now; that’s the focus of The New Yorker’s VICE profile from last week. Whew. [New York Magazine]

More and more mid-level dealers are participating in the smaller art fairs popping up around the country. Look no further than this week’s Dallas Art Fair, which boasts New York galleries ranging from CANADA to Marlborough. The SEVEN art fair (BravinLee programs, Catharine Clark Gallery, Inman Gallery, Pierogi, P.P.O.W., Ronald Feldman, and Postmasters) is launching its Dallas debut in Dallas, too. [SEVEN]

My eyes are glazing over this fashion label’s blog full of selfies taken by depressed goth kids who have yet to get over their fascination with The Mickey Mouse Club, but maybe that’s because they’re still in it. [nvrmnd]

China is opening up its business practices to let Christie’s become the first auction company “granted license to operate independently in mainland China”. The first auction will be held in the fall of this year. [Twitter, via @KellyCrowWSJ and @ChristiesInc]

When stand up comedians look at art, they’re no different from the rest of us; they like to talk about tits. [“What Am I Looking At?”]