Press Release

Amazon Studios Greenlights Two New Original Kids Series Pete the Cat and Costume Quest

Brand-new children’s series will become available exclusively on
Prime Video

SEATTLE--(BUSINESS WIRE)--Feb. 13, 2017--
(NASDAQ: AMZN)—Amazon today announced it has ordered two new Amazon
Original Kids Series, Pete the Cat, based on the award-winning
book series, and Costume Quest, from the popular video games.
Amazon’s new children’s series come from talented creators, including Jeff
“Swampy” Marsh (Phineas and Ferb), Will
McRobb (The Adventures of Pete & Pete) and Frederator
Studios’ Fred
Seibert (The Fairly OddParents). Both series will be
available exclusively for Prime members and will debut next year.

“The creative talent behind Pete the Cat and Costume Quest
have a sensibility and pedigree that will resonate well with our
customers,” said Tara Sorensen, Head of Kids Programming at Amazon
Studios. “We are thrilled to be working with such innovative and
visionary thinkers in the business.”

Amazon Original Kids Series are available for Prime members to stream
and enjoy using the Amazon Prime Video app for TVs, connected devices
including Amazon Fire TV, and mobile devices, or online at www.amazon.com/originals,
at no additional cost to their membership—Prime members can also
download titles to mobile devices for offline viewing. Customers who are
not already Prime members can sign up for a free trial at www.amazon.com/prime.
For a list of all Amazon Video compatible devices, visit www.amazon.com/howtostream.
Amazon Original Kids Series are also available as part of Amazon
FreeTime Unlimited, the all-you-can-eat subscription service designed
from the ground up for kids. FreeTime Unlimited is available exclusively
on Amazon devices, including Amazon Fire TV and Fire tablets, and a
year-long subscription is included with every Fire Kids Edition.

Based on the award-winning book series by illustrator/creator and
consulting producer James
Dean, Pete the Cat is an animated kids series that has
been ordered straight-to-series for 14 episodes. The show follows Pete
the Cat, the coolest cat ever and his groovy guide to life—from rockin’
out with his guitar to riding a skateboard. The series is a
co-production with Alcon Television Group and will be developed by Jeff
“Swampy” Marsh (Phineas and Ferb) and Appian
Way production company. Harper Collins has published more than 34 Pete
the Cat books, which have been translated into 13 languages and
received 18 literacy awards, including the Theodore Geisel Seuss Award.
Slated to voice as Pete’s parents are musical luminaries Elvis
Costello and Diana
Krall. Marsh is slated to executive produce along with Alcon’s Andrew
Kosove, Broderick
Johnson, and Laura
Lancaster, as well as Appian Way’s Jennifer
Davisson. Alcon’s Ben Roberts is slated to produce, with Appian
Way’s Nathaniel Posey slated to co-produce.

Based on the smash video game series by Double
Fine Productions (Psychonauts, Broken Age) and the world
originally created by Tasha
Sounart, Costume Quest is a funny and mysterious
animated series aimed at six to 11-year-olds. The show stars four kids
facing off against the dark forces lurking in the shadows of their
sleepy town of Auburn Pines. To overcome obstacles and achieve their
goals, they must learn to unlock and master the magical powers of
supernormal costumes—with each costume comes a new set of
transformations and powers. The series is executive produced by Will
McRobb (The Adventures of Pete & Pete) who also serves as
story editor, as well as Frederator
Studios’ Fred
Seibert (The Fairly OddParents), Kevin
Kolde (Adventure Time) and Eric
Homan (Adventure Time). Costume Quest is produced
at Frederator Studios, a WOW! Unlimited Media company.

About Amazon Video

Amazon Video is a premium on-demand entertainment service that offers
customers the greatest choice in what to watch and how to watch it.
Amazon Video is the only service that provides all of the following:

Prime Video: Thousands of movies and TV shows, including
popular licensed content plus critically-acclaimed and award-winning
Amazon Original Series and Movies from Amazon Studios like Transparent,
The Man in the High Castle, Love & Friendship, and kids
series Tumble Leaf, available for unlimited streaming as
part of an Amazon Prime membership. Prime Video is also now available
to customers in more than 200 countries and territories around the
globe at www.primevideo.com.

Amazon Channels: Over 100 video subscriptions to networks
like HBO, SHOWTIME, STARZ, PBS KIDS, Acorn TV, and more, available
to Amazon Prime members in the US as add-ons to their membership. To
view the full list of available channels, visit www.amazon.com/channels.

Rent or Own: Hundreds of thousands of titles, including new
release movies and current TV shows available for on-demand rental or
purchase for all Amazon customers.

Premium Features: Top features like 4K Ultra HD, High Dynamic
Range (HDR) and mobile downloads for offline viewing of select content.

In addition to Prime Video, the Prime membership includes unlimited fast
free shipping options across all categories available on Amazon, more
than two million songs and thousands of playlists and stations with
Prime Music, secure photo storage with Prime Photos, unlimited reading
with Prime Reading, unlimited access to a digital audiobook catalog with
Audible Channels for Prime, a rotating selection of free digital games
and in-game loot with Twitch Prime, early access to select Lightning
Deals, exclusive access and discounts to select items, and more. To
sign-up for Prime or to find out more, visit: www.amazon.com/prime.

About Amazon

Amazon is guided by four principles: customer obsession rather than
competitor focus, passion for invention, commitment to operational
excellence, and long-term thinking. Customer reviews, 1-Click shopping,
personalized recommendations, Prime Fulfillment by Amazon, AWS, Kindle
Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa
are some of the products and services pioneered by Amazon. For more
information, visit www.amazon.com/about.