Category Archives: Holiday Retail Pricing

“Free” has many different meanings, and it is used in many different contexts, but free has a lot of weight when it is used in marketing. In an interesting book called Free: The Future of A Radical Price, best-selling author and Wired Editor-in-Chief, Chris Anderson, posits that consumers behave extremely differently to get a free product than th... Read More |
Comments Off on 4 Ways Giving Consumers Something That’s Genuinely Free Can Help Retailers Profit In The Long Run

Our recent posts discuss ways retailers can compete most effectively in the upcoming holiday season. Sales, promotions, and desperation before their time are extremely detrimental to retailers’ bottom lines. Heavy discounting carries a price, the wrong price, particularly at the time of year when retailers typically earn much of their annual income... Read More |
Comments Off on How Retailers Can Attain Greater Holiday Profits Using Competitive Pricing Intelligence – Part 5

The previous posts in this series about 2012 Holiday Retail Shopping discussed consumer thought-processes and what consumers might buy; how important retailer attitude and confidence will be without capitulating to any media hints of doom and gloom; and to start the season with value, not discounts. I stressed the importance of price tracking and mon... Read More |
Comments Off on 8 Unique Factors Of The 2012 Holiday Shopping Season Every Retailer Should Know About – Part 3