Demonstrate knowledge in business fundamentals including understanding of management science, economics, accounting, computing and information systems, organizational behaviour, business law.

Have a foundation in science and liberal studies as delivered through the General Education program.

Interpret, analyze, apply and implement knowledge to solve practical marketing problems across different types of businesses and industry, in a local and international environment. Understand the socio-economic forces affecting marketing as well as the strategic and administrative aspects of marketing.

Pursue postgraduate studies or professional qualifications in the field of marketing.

List of Courses

General Education – 33 credits
All students must complete the SUNY/ESC general education requirements.