Kid Rock talks about his Michigan-made beer, Badass American Lager

Courtesy photoKid Rock's Badass American Lager is available in cans and bottles.

KALAMAZOO — Kid Rock’s Badass American Lager, made by the Michigan Brewing Co., of Webberville, was created out of spite, the rocker said in a phone interview Tuesday prior to his performance at the Allegan County Fair Saturday.

Kid Rock said Tuesday he was so annoyed by the development, it inspired him to start an American beer company of his own and “instill American pride,” at least in his own way, in the beer industry.

His company, American Badass Beer Company, handles the marketing and distribution of Badass American Lager, while its brewed by MBC. The beer made its debut at a pair of concerts at Comerica Park in July 2009.

It became available in West Michigan in November at about the same time as he released his album, “Born Free.”

It’s only sold in Michigan and will be available at the Allegan County Fair Saturday, Kid Rock said. Kid Rock also said he's helping the state's economy, as he’s hired eight people to help get the beer into more hands.

The show, which highlights unique restaurants around the country, stopped in to the Clarkston Union Bar & Kitchen, one of Kid Rock’s favorite food joints. The episode is expected to air in the next five months, according to a story in the Oakland Press.

As for drinking a beer named after you, Kid Rock said he gets left with a “sweet hangover” and that it’s hard to get too upset when it's your brew.

“You don’t complain as much,” he said of a Badass American Lager hangover.