Great discussion this morning on Franchising & You podcast with Award-winning Franchise Developer, Holly A Ford. Holly shared her 4-step process of working with a franchise broker to explore franchise opportunities:

Establish Business Outcomes

Synchronize Outcomes with Opportunities

Select and Validate Execute

She also shared her four recommended industry segments relating the same to The Fab Four (The Beatles), one of the most influential musical groups of our time. Thank you, Holly!!