Markets Hub: Web-Video Site Hulu Considers Sale

6/22/2011 11:55AM

Web video site Hulu received an unsolicited sale offer, WSJ's Jessica Vascellaro reports. Hulu is one of the web's most successful sites, and it could be a trophy for several types of media and content companies. (Photo: AP Photo.)

This transcript has been automatically generated and may not be 100% accurate.

... I ... Willow is their programming and programming initiative ... on the block just to ... get the best where all ... the deputy managing editor of media marketing and Wall Street Journal joins as ... I just got what what's the latest with cool isn't on the block while the is considering selling itself and on it was triggered by an Onslow set up an offer for the company and we don't know that that ... that their wives but that's kicked off a process that this ... ad to Laylat which is actually has a very peculiar ownership structures of light Disney an NBC Universal ... and our nation is core components equity on ... and now the boy is it is exploring its options yet for tube for owners who are ... typically rivals rather at least three of the owners ... which typically rivals ... you know is who are considered a success when you look at them much of a price ... what ... I can say I mean in our land video it's a success and it's one of that on the most heavily trafficked sites I is expected to make about five hundred million in revenue so ... and the Hopi Bizness ... on by it's ... getting so early in the online video they said that even that success isn't getting guarantee a remaining on a big player in the years to come I mean what we seen in the two-and-a-half years into his van around ... and some more competition from the cable and satellite companies that are offering more of their content ... not just on your TV that sort of the mind ... of the media company saying sure we wanna work with Boulud we wanna work with Netflix ... but we also one of their content on ABC dot com ... um and then of course is Netflix which ... Oben is growing like a we get our ranking lots of new content in ... and really am a fierce competitors well so ... put this in a good place but has a very cutting future ... and who would be boosted by its Anido won engage in wild speculation the paper but ... may be tried here who would be approved by the middle of the state to allow the use of the ... pain so I guess they're saying class isn't coming Jason there are other big Internet companies that have tried to get into the DL ... and haven't um who will not be Apple I'm ... the you ... can probably didn't think they probably think about the cable company's these ... I'm ... you know they know they're certain businesses to showing people traditional linear TV is ... is dying are with that will eventually and so ... on that I would also do well and we reported that Dad was going to reach out to her considering the Chianti new private equity firms and other financial firms on ... trolleys in a good place but I it's really up ... a fight to license the most amount of content including your service ... and and that's an expensive proposition so ... eating and are raising some money to building up the bank said the you can get that content E-mail could be good strategic yesterday on to say what we saw with Pandora's IPO last week which raises the question ... you know is there a prospect who could instead of selling itself say ... in what why don't we just go ... what we just go public as a standalone company they stood out last year actually an age as an initial weigh agreed that some bankers on ... and they decided not to down that route and at that time it was because tulou was renegotiating their long-term contracts with their media owners over what content to have ... and it was a Beehive to put a price on it without those contracts in place that was cited the argument for late last year why that process did he that ... IDTC in a year exploring options now that the kind of thing that would be on the table ... um but the idea that the sale is also credited makes it was approached ... on the yen that strategic path banking can be very compelling just because there are so many companies that ... would really be interested and ... as much as the owners have started ... Donilon enough to date at the deal have differing strategies and there has been friction ends ... in every they might think that as long as they can continue to benefit from that ... top form for their content ... you know they don't have that her that I think it's ... just a thanks very much