BIRMINGHAM'S latest city centre hotel has scored a PR own goal with its advertising hoardings - by including London's BT tower in the skyline.

Under the Radisson SAS strapline "a new style of hotel for a new style of city" Brum's iconic buildings, Selfridges and the Rotunda, are shown in all their glory.

But the BT tower in the heart of Brum is nowhere to be seen and is replaced by the London tower.

The mistake has been repeated on advertising boards around Birmingham International Airport.

A spokeswoman for Birmingham Radisson SAS said: "We are very embarrassed and regret that such a big mistake was made. It was human error and was the fault of our design company who sent the poster off too quickly. The problem has been rectified and any new posters will not feature London's BT Tower."

Birmingham Chamber of Commerce's spokesman John Lamb said he was surprised at the omission of the Second City's own 500ft British Telecom tower.

"You can't really miss it, can you? It is hardly the smallest building in our city," he said. "It is a bizarre mistake considering how much Radisson has invested in Birmingham. Perhaps the owners should have a tour around the city so they can recognise the place."

The Radisson SAS Hotel, opened last month, has 214 rooms in Birmingham's tallest new building, Beetham Tower. Last year the Beetham spin doctors inadvertently featured Manchester flats in a poster promoting property in the tower.

Holloway Head had to be closed when pieces of scaffolding started to fall to the ground from Beetham Tower.