Bedaya Center for Entrepreneurship and Career Development (Bedaya Center), a joint initiative by Qatar Development Bank and Silatech, launched the “Bedaya’s Friends” initiative, which entitles its members to attend workshops, take part in deciding the workshops titles and scope of work.

The initiative also intends to augment frequent meeting with entrepreneurs, field trips for existing and successful projects, in addition to the priority in participating in the bazaars that “Bedaya” frequently hosts under the condition that the participant should be an SME owner and between the age of 16—35.

The initiative’s first activities included organizing a product photoshoot by mobile phone workshop, which included three sessions each lasting for three hours. The three sessions of the workshop aimed to support Qatari entrepreneurs by educating them the technicalities involved in photography of various products such as food, beverages, clothing, accessories and many others by using their smartphones in an attractive and professional way, which will help them promote their goods, increase their sales, eliminate the need of special photographer to shoot their product portfolio, thereby reducing cost.

During the first session, photographers Ammar Al Qamash and Latifah Al Darwish, from Phone Art Qatar initiative interested in professional photography by smartphones, highlighted how to use mobile phones in a professional way to photograph F&B products. Apparels, clothes and accessories where covered in the second photography session of the workshop. The third session of the workshop encompassed a larger landscape including the tricks to take perfect shots for diverse other range of products such as perfumes, watches and many others. During the three sessions of the workshop, the members acquainted themselves with the basics of photography, did trials, evaluated the positive and negative sides of each trial, and practiced the art of taking perfect pictures as well as took feedback from the instructor.

On this occasion, Reem Al-Sowaidi, General Manager of Bedaya Center, said: “Thanks to these workshops, the attendees were able to acquire the basics of professional photography through their mobile phones to display and market their products in the best way by publishing them on social networking sites. Mobile photography has become a marketing skill that saves entrepreneurs’ time, effort and money, which is reflected positively on their business.”

“Through the “Bedaya’s Friends” initiative, we seek to offer a range of specialized workshops that help entrepreneurs market their products by letting them select the topics that might help them, held them in the presence of specialists in those areas. Today, we were honored by the presence of photographers Ammar Al Qamash and Latifah Al Darwish from Phone Art Qatar initiative to inform the audience about one of the most important elements in the marketing of products to increase the volume of business and direct communication with different segments of society,” she added.