The Spot: The Good Company is Chinatown’s Best Kept Secret

Tucked near a locals-only fried dumpling hideaway and an always-bustling Asian produce market exists The Good Company, a skate-influenced streetwear boutique with an under-the-radar attitude.

It carries that type of “if you know, you know” demeanor that makes it one of the most highly talked-about spots among the young artists and skaters who dominate Manhattan’s Lower East Side, like the Lucid Twins, Father Steve, snappsny, and Ratking.

The owners, Los Angeles native Quinn Arneson and Portlandian transplant Kumasi Sadiki, are heavily in tune with their city’s creative community, regularly inviting artists, local brands and musicians to host pop up shops and album release parties in their Chinatown space. Recent collaborators include rapper and emoji painter Yung Jake, who teamed with the brand for a Google-inspired dad hat, and Norwegian artist Bjarne Melgaard, who linked with TCG for an exclusive duffel bag.

The space itself makes the most of its cozy confines, as its walls are lined with racks of tees, hoodies, and jackets along with bookshelves displaying socks and caps. The apparel is split up by category; while one rack holds solely TCG designs, another is occupied by indie streetwear gear, and the final is home to rare vintage tees and jerseys. Also on display is a slew of locally made publications, including Dollar Stories and magazines and photo books by budding artists and photographers.

Arneson and Sadiki have some exciting plans coming together, including two upcoming pop ups: one in Australia with frequent collaborator Streetx, and one in San Francisco at SFAQ's project space. For now, you can peruse their online store or give them a visit at 97 Allen St. in NYC.