Style House files in collaboration with NEPC is launching a pop-up ahead of Lagos Fashion Week 2018.

20:57Millicent Arebun

Beyond the runway and excitement of fashion week, trade shows and pop ups have proven to be a successful avenue for providing direct access to consumers, showrooms, retailers, buyers and editors across the world.

This season’s trade shows are sponsored by the Nigerian Export Promotion Council (NEPC) in collaboration with Style House Files(SHF). Nigeria Export Promotion Council (NEPC) remains at the forefront of championing the cause of Made in Nigeria apparel to thrive by providing a myriad of opportunities for capacity building and access to market.

“At NEPC, the vision is to ensure that the Nigerian fashion and apparel sector rises up to be a key driver of Nigerian economic growth, as well as boost intra-regional trade between African countries and beyond. For the last five years, NEPC has worked tirelessly behind the scenes to nurture, support and present brands at trade shows, pop ups and retail initiatives in Africa and some of the world's leading fashion capitals” commented Segun Awolowo, Executive Director - NEPC

In line with NEPC and SHF’s 2018 strategy for promoting apparel and textile export by providing visibility and access for Nigerian brands in both African markets and fashion’s leading fashion capitals, trade show season has kicked off with a stop in Paris, and London to follow next week with two pop ups from July to August.

Last Thursday the second installment kicked off with OKAPI in partnership with SHF will hosting a pop-up featuring brands Grey and Nkwo in London. The OKAPI pop up launch was followed by an exclusive pop-up with AAKS and Lisa Folawiyo at the Place London, which will run from 6th July - September. 2018.

Lastly Nkwo and Grey will be available to buy at Okapi at Eaton Terrace, London, SW1W8TS. AAKS and Lisa Folawiyo will be available to buy in store at The Place London, 59 Brook Street, W1K,

Millicent Imade Arebun is a fashion blogger and editor with over 8years experience in the fashion business. CEO Millare Fashion Tv and Actn Fashion Editor of the National Daily Newspaper, Millicent is part of the new breed of industry players, quietly shaping, projecting and capturing the growth, travails and challenges, of the budding Nigerian fashion industry.