Apple media events

The Yerba Buena Center for the Arts's exterior prepared in anticipation for the March 2, 2011 unveiling of Apple's iPad 2.

Apple Inc. announces new products, product redesigns and upgrades through press conferences that garner a significant following in traditional and online media.[1] Often the purpose of the event is kept as a secret to create buzz and only unveiled during the event.[2]

At the Macworld Expo on January 9, 2007, Jobs announced that Apple Computer, Inc. would from that point on be known as Apple Inc., because computers were no longer the main focus of the company, which had shifted its emphasis to mobile electronic devices. The event also saw the announcement of the iPhone and the Apple TV.[3] The following day, Apple shares hit $97.80, an all-time high at that point. In May, Apple's share price passed the $100 mark.[4]

Jobs later said that Apple began developing the iPad before the iPhone,[7][8][9] but temporarily shelved the effort upon realizing that its ideas would work just as well in a mobile phone.[10] The iPad's internal codename was K48, which was revealed in the court case surrounding leaking of iPad information before launch.[11]

On February 28, 2012, Apple announced a media event scheduled for March 7, 2012 at the Yerba Buena Center. Apple didn't disclose in advance what would be announced at the event, but it was widely expected to be a new version of the iPad.[15][16][17][18] It was also rumored that Apple might release a new televisionset top box.[19] The announcement affected the tablet resale market,[20] and Apple's stock price reached a record closing figure on the same day that the Dow Jones Industrial Average reached a closing figure of above 13,000 for the first time since the Global Financial Crisis.[21] (Apple is not a Dow Jones component.)

The keynote began 10 AM PST (6 PM UTC) with Cook introducing iOS 5.1, a Japanese version of Siri, and the 3rd generation Apple TV before the 3rd generation iPad.[22]Eddy Cue gave a demo of the new Apple TV interface. At the media event, Cook talked about a 'post-PC world', a world where the personal computer is no longer the center of one's digital life, and of how the 3rd generation iPad will be one of the main contributors of the 'post-PC world'.[23]

In 2013, WWDC 2013 was held from June 10 to 14, 2013 at Moscone West in San Francisco – the same venue as in previous years.[24][25] Tickets went on sale at 10am PDT on April 25, 2013,[24][25] selling out within 71 seconds (1 minute and 11 seconds).[26] Apple also announced that it will award 150 free WWDC 2013 Student Scholarship tickets to those who want to attend in order to benefit from the conference's many workshops, with applications for a scholarship starting 9am PDT on April 29, 2013, and deadline slated for 5pm PDT on May 2, 2013.[27] Winning applicants were notified by May 16, 2013, though Apple states that it won't reimburse winners for travel or hotel expenses.[27] In the keynote, Apple unveiled a redesigned model of the Mac Pro, AirPort Time Capsule, and AirPort Extreme as well as updated models of the MacBook Air. Apple has also showcased OS X Mavericks, iOS 7, iWork for iCloud and a new music streaming service named iTunes Radio.[28]Vampire Weekend performed at the Bash on June 13 at the Yerba Buena Gardens.

Apple announced the iPhone 5C and iPhone 5S during a media event at its Cupertino headquarters on September 10, 2013.[29][30] While the iPhone 5C became available for preorder on September 13, 2013, the iPhone 5S first became available on September 20, 2013.[31] While most of the promotion focused on Touch ID, the 64-bit Apple A7 was also a highlight during the event:

"This is the first-ever 64-bit processor in a phone of any kind. I don’t think the other guys are even talking about it yet. Why go through all this? The benefits are huge. The A7 is up to twice as fast as the previous-generation system at CPU tasks, and up to twice as fast at graphics tasks, too."

Schiller then showed demos of Infinity Blade III to demonstrate the A7's processing power and the iPhone 5S camera using untouched photographs.[33] The release of iOS 7 on September 18, 2013, was also announced during the keynote.[33]

Apple presented an update to its iPad product line by introducing the iPad Air 2 and iPad Mini 3 featuring Touch ID. Apple also introduced the iMac with 5k display which comes with a screen resolution of 5120 × 2880. At the end Apple introduced an update to Mac Mini with thunderbolt ports. Beside all these announcements Apple promoted a new feature between OS X Yosemite and iOS 8 called Continuity which allows users to continue their work on one device left off from the last.