All posts tagged scent

Yuko Ozawa looks at posters urging people to limit their use of fragrances at Gifu City Hall in Gifu, central Japan on Nov. 18

For Yuko Ozawa, the growing use of super-scented fabric softeners has turned life into a living hell.

Attracted by the smell of freshly laundered clothes, more Japanese are using fabric softeners with ultra-powerful fragrances. Softeners that continuously release scent for up to a month are a godsend for those fighting the musty smells of clothes stored in the humid summer. Others cite the therapeutic properties of a scented handkerchief, which can provide a pick-up during a dull meeting. In the six months to September, sales of fragrance-enhancing fabric softeners more than doubled in Japan, led by brands such as Procter and Gamble Co.’s Downy, and Lion Corp.’s Soflan Aroma Rich. Read More »

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