Saranwrap

サランラップ

Saran Wrap is the best known product of Asahi Kasei Home Products. Development of a new package was an issue that affected the renewal of the entire brand image. The design development process began with the concept, “a presence that stands out in a modern-style kitchen.” A wide variety of ideas were explored in order to create a design that would attract attention in stores. With improved functionality of the package, Saran Wrap has definitely secured its brand position.