In-depth analysis of the global handset component market to help devise winning strategies for smartphone design. Includes up-to-date market share information, device-level forecasts, semiconductor market shipment data, and close tracking of the broader smartphone ecosystem, capturing market drivers on both a global as well as OEM level enabling rapid analysis and implementation of strategic and tactical initiatives.

Mobile operator Orange has launched a range of new smartphone aimed at lowering the barrier to entry to 4G. The devices range in price between €79 and €239 and will be on sale across all of Orange's European footprint.

Amazon's debut smartphone includes differentiated and technically impressive features, but none represent the game changer which Amazon needs to drive consumer adoption. At this price, and with this launch proposition, the Fire will struggle to ignite the smartphone market unless Amazon changes its approach.

Amazon is holding a launch event on June 18 for a new hardware product.
Previously, Amazon launched the Kindle eReader (2007); Kindle Fire tablet running Android (2011); and the Fire TV streaming video box (2014). An own-brand smartphone would be a natural next step which Amazon will have at least considered. But Amazon must ask itself: Is launching a smartphone really the best strategy? We set out what Amazon must do to succeed with an own-brand smartphone in this very challenging market.

The new Lumia 41 megapixel camera-centric smartphone will act as a halo product to boost Nokia's brand appeal. IHS forecasts that this smartphone will not ship sufficient volume's to turn around the company's fortunes on its own. Nokia's share of the smar