Cartes Postales de l’Arc

The PERMANENT exhibition of the Arc de Triomphe conceived and directed by Maurice Benayoun and Christophe Girault, architect, is being dismantled to give place to a souvenir shop.

To react to this obscene act of institutional vandalism, Maurice Benayoun launches a call for proposal to conceive postcards demonstrating the commercial potential of cultural heritage, to be sold in the Arc de Triomphe souvenir shop.