Cost per visit model should be worth billions per year for Pokemon Go

“The amount of people has been astonishing,” said Tom Lattanzio, the owner of L’inizio Pizza Bar in Long Island City, Queens. L’inizio’s manager, Sean Benedetti, says he paid $10 to have a dozen of the Pokémon characters lured to the store. It drew in so many players, the shop’s business went up 75 percent.