Building an Image with a Logo

by Sharon Housley

Website design can be elusive to even creative individuals. Sadly some
webmasters do not realize their incompetence and they post websites that have
grainy graphics and turgid colors. If you are one of these webmasters and have
seen the error of your ways, consider this. Your website is a sales tool. A
professional layout and design can significantly increase sales and conversion
rates, gaining you customers.

Businesses can greatly benefit from a professional and unforgettable logo that
sets them apart from their competition. Logos are not just fancy graphics that
adorn websites or letterhead, logos are a representation of a businesses'
philosophy. Logos are a critical component of brand development.

Many webmasters do not realize that all images on the web are copy written and
it is in many cases illegal to use an image that you find on the web without
properly licensing it. Fortunately, for the graphically challenged websmasters
there are a whole host of resources available to assist with web and graphic design.

There are logo websites where you can purchase a single logo for a fixed fee, or
subscription websites that allow you to purchase a subscription and download
multiple logos. The logo is often the starting point for web design. Many
webmasters use the companies logo to develop the website, the rest of the design
evolves around the logo.

Custom logo design can cost from $100 to over $1000 depending on the logo’s
complexity and the number of revisions required. As a result, buying a stock
logo can offer substantial savings, for a small business starting out.

Fortunately for graphically challenged webmasters there are a number of websites
through which webmasters can purchase a logo:

On Logo Search, website visitors can navigate through the logos using
categories. The Logo Search website also has a search function allowing visitors
to use keywords to locate specific color logos or logo styles.

Visitors can purchase a single logo or they can purchase a subscription allowing
them to download an unlimited number of logos for a specified length of time.

Each download contains the image in a variety of formats allowing webmasters
flexibility. Webmasters can subscribe to an RSS feed so they are notified when
new logos are posted and available for download.

Logo Stick is a web based tool that allows webmasters to use logo templates and
design software, to create custom individualized logos. After the logo is completed
it can be downloaded from the website.

The online logo design software lets website visitors select from a variety of
symbols, fonts and colors, so that webmasters can create a unique look. Unfortunately
if your issue is a lack of creative talent, this solution may not be a good one.