Background*

Mr. Karel Vuursteen served as the Chief Executive Officer and President of Heineken NV and as a Member of its Management Board since 2002. Mr. Vuursteen has a wealth of international business experience. He joined Heineken NV in 1991. He worked for Royal Philips N.V. from 1968 to 1991, including assignments in Scandinavia, Germany and the United States. He served as the Chairman of the Executive Board of Heineken NV from 1993 to 2002 and its Vice Chairman of the Executive ... Board from 1991 to 1993. Mr. Vuursteen served as a Member of the Executive Board at of Heineken N.V since 1991. He has been Chairman of the Supervisory Board of Petroplus I Holdings AG since May 2003. He serves as Chairman of Supervisory Board at Tomtom International B.V. He served as the Chairman of the Supervisory Board at Akzo Nobel NV from February 2009 to 2014. He served as the Chairman of the Supervisory Board at TomTom NV until May 1, 2014 and of Akzo Nobel Industrial Chemicals B.V. He serves as Vice Chairman of the Supervisory Board of Nyenrode University. He served Deputy Chairman of Heineken Holding NV, and has been its Director since 2002. Mr. Vuursteen served as the Chairman of the Supervisory Board of Petroplus Holdings AG since May 2003. He served as the Chairman of the Supervisory Board and Member of the Supervisory board of Head NV. He served as Chairman of the Supervisory Board of Royal Ahold NV from September 17, 2003 to August 26, 2004, Ahold U.S.A., Inc. from November 26, 2003 to August 26, 2004 and Randstad Holding NV since May 14, 2003. Mr. Vuursteen served as Deputy Chairman of Supervisory Board of Akzo Nobel NV since May 1, 2006. Mr. Vuursteen has been a Member of the Supervisory Board of Akzo Nobel NV since 2002 and Petroplus Holdings AG since May 28, 2002. He serves as a Member of the Supervisory Board of De Nederlandse Staatsloterij (Dutch Lottery) and Henkel, Germany. He serves as a Member of Advisory Board of CVC Capital Partners Ltd. He served as a Non-Executive Director of Heineken Holding NV since 2002 until April 24, 2014. He served as a Member of the Supervisory Board of TomTom NV since April 25, 2007. Mr. Vuursteen served as a Director of Electrolux AB from 1998 to April 24, 2006. He served as a Member of the Supervisory Board of ING Verzekeringen N.V. until April 27, 2010. He served as Member of supervisory Board at ING GROEP NV from April 2002 to April 27, 2010. He served as a Member of the Supervisory Board of Royal Ahold from May 7, 2002 to May 18, 2005, Randstad Holding NV since 2000, Gucci Group NV from June 28, 1996 to May 2004, Koninklijke Ahold N.V. since May 7, 2002 and Ahold U.S.A., Inc. since May 8, 2002. He served as Member of Supervisory Board of ING Bank N.V. He has been a Member of Shareholders Committee of Henkel AG & Co. KGaA Vz since May 6, 2002. Mr. Vuursteen serves as Chairman of the World Wildlife Fund in the Netherlands and of the Stichting Het Concertgebouw Fonds, Netherlands. He is a Director of Dutch National State Lottery. Mr. Vuursteen received a Masters Degree in Agricultural Engineering (Ir) from Agricultural University in Wageningen University (Holland). Heineken

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