Saltair Brand Book

the great

saltair

branding // Graphic Design

redbranding the great saltair

The Great Saltair is a concert venue on the shore of the Great Salt Lake. It has almost 150 years of history, beginning as a lakeside resort, later ravaged by fire and flood, and eventually turned into the venue it is today.

For a location with such rich history, its brand identity left something to be desired. I rebranded The Great Saltair to better reflect its dynamic reality.