Who Owns Your UX Philosophy?

“I’ve come to appreciate the important of a single person in the company owning the UX with this person being the arbiter of discussion around how to implement the UX. There’s nothing wrong with lots of different perspectives, but a single mind has to own it, synthesize it, and dictate the philosophy. But first, they have to understand the difference between UI and UX, and – more importantly – the product-oriented execs who approach things from an engineering perspective need to understand this.”

Note: Statements like this from well-known VCs like Brad are early indicators of future funding…you can be sure that many other VCs have read this and are asking themselves what it means for their portfolio investments.