GROWING INFUNCTIONALITY & DESIGN.

STYLE.

USABILITY.

INVESTMENT.

WHAT WE DO

GRAPHIC DESIGN

Graphic Design is the general catergory that oversees the field. Jeffrey Zeldman put it this way: “Content precedes design. Design in the absence of content is not design, it’s decoration.”

WEB DESIGN

Web Design is the area of design that focuses on website construction, usability, aesthetics, and development.

BRAND STRATEGY

Branding is the area of design that primarily focuses on creating a visual representation and identity for a given business or persona.

USER INTERFACE DESIGN

Interface Design is the area of graphic design that focuses on the user and their interaction with the product. Examples might include App Design, Web Interfaces, and the visual elements of a given software.

LAUNCH

My name is Dru Longhofer and welcome to Arboria, my website for displaying my Graphic & Web Design work. My goal in creating this site is two fold—I wanted to be able to show off my design work, but also show who I am as a person. There are obvious pages in this site and some that require a little digging to find.

Sometimes it's what you need to get into your groove and zero in on your work. For me, I perfer full albums with minimal elements that still allow me to read and think. Depending on the nature of your job, listening to music on the clock can enrich both your work, and your mood. Here is my list for favorite albums to work to: