Browsing All posts tagged under »Sales«

Being good at sales it is one of the best qualities one can have, whether you are a company providing a service, a manager looking to get a bigger budget for a project or a job hunter. All three have to sell something: the idea that the service is vital, that the budget increase is fundamental for […]

This blog is about thinking outside the box and so the aim of this short article is to get you to think again about 5 of the most commonly heard viewpoints on successful branding/rebranding. To encourage debate I’m going to refer to these as the ‘5 Myths’: Myth 1: Exceed your clients’ expectations. Every time […]