About Us

Situated in the heart of Coventry, Beautifeye (Direct Wholesale Ltd) are one of the UK's largest online stores selling a huge range of goods from cosmetics, fancy dress, homeware, football merchandise, gift ideas and so much more. Beautifye have over 15,000 products and offer FREE worldwide shipping. Founded in 2006, Beautifeye has accumulated many years of experience, and is a renowned and trusted retailer. At Beautifye we strive to provide all our customers with a service second to none, and to make sure that all our products are of high standard- and to enable everyone to be unique in their very own way.

Beautifeye boasts a collection of over 500 cosmetic products including; nail polish, lipsticks and glosses, eyeshadows and more hair dye than you could ever dream of. You will find all the major cosmetic brands at Beautifeye, including La Riche, Stargazer, Sleek, and many more. If you're looking for a certain cosmetic item, chances are Beautifeye will have just what you're looking for. From fashion cosmetics to fancy dress makeup, we have it all at Beautifeye.

Beautifeye also have over 1000 different types of sports merchandise. From football to tennis, you'll find it at all at Beautifeye. Support your favourite football team with our official football street signs, or cheer on your country at the world cup with our country flags.

If you have any questions or queries regarding Beutifeye or any of our products, then please feel free to contact one of our team, who will be pleased to assist you. We can be contacted through our contact form.