The Daily Mail reports that Candy Crush Saga maker, King, rakes in a whopping $650,000 a day from candy addicts buying premium features like unlocking new levels. They also reported that women 25 to 55 have the sweetest tooth when it comes to the game. However, its addictive powers do not discriminate, as 40% of gamers are male. One woman says she calls the game “crack candy” because she imagines it’s like trying to break a crack habit.