“Ugly Betty” will soon be over for its star, America Ferrera, but she’s got a new project in the works from behind the scenes.

Ferrera will serve as executive producer of “Pedro & Maria,” a multicultural, interactive telenovela in development for MTV television and various Web platforms. The project was announced Monday by MTV and Electus, the multimedia studio created by the prolific producer and former NBC executive Ben Silverman.

“Pedro & Maria” is billed as a bilingual, modern-day version of “Romeo & Juliet” that will give its audience the ability to vote on the direction the characters and story lines take.