"Whether it's to keep you safe, to keep you from doing something bad or just to mess with you, all parents lie to their kids," says Ellerbee. "And most kids believe those lies for much longer than they'd like to admit."

"For the most part, I think my parents were pretty honest with me," says Ellen DeGeneres. "I do remember one lie though. I was seven-years-old... I was coming home from kindergarten, well, they told me it was kindergarten. I found out later I'd been working in a factory for two years. You know, looking back, it was really hot in there and everyone was older than me. But besides that, I guess they were pretty honest."

Al Roker recalls: "My mother was having friends over for bridge, and she had a big bowl of chocolate stars, and I ate half the bowl before and my mother said, 'If you eat one more of those, you're gonna turn into a giant chocolate star.' And so a half hour went by, and I'd forgotten what she said, and I ate... and I was afraid to go to sleep that night because I knew that if I'd wake up, I'd be like this giant, chocolate piece of candy, sitting on the pillow, just with, like, eyes blinking."

Skateboarder Tony Hawk's mother told him if he made funny faces for too long, his face would get stuck that way. "I think that was more intriguing than a warning to me. I was like, 'Really? Maybe I should try this face on forever.'"

"My parents used to tell me that if I didn't wash my ears with the washcloth, inside, while in the bathtub, then potatoes would grow out of them," says talk show host Wendy Williams. "That I actually believed."

"My mom told me that my vegetables were dinosaur food and that if I ate them I would get dinosaur powers," says Bailee, 13, of Lexington, S.C.

"If I didn't clean my room, Batman would get sick. And that one always got me 'cause Batman was a really important part of my life," says Max, 12, of New York City.

"I'm probably going to lie to my kids because every parent has to eventually," says Curtis Harris, star of Nickelodeon's Haunted Hathaways. "They can't always explain everything to their kids!"

Nick News, produced by Lucky Duck Productions, is now in its 22nd year and is the longest-running kids' news show in television history. It has built its reputation on the respectful and direct way it speaks to kids about the important issues of the day. Over the years, Nick News has received more than 21 Emmy nominations and recently won its 10th Emmy Award for Forgotten But Not Gone: What You Still Need to Know about AIDS and You in the category of Outstanding Children's Program. Additional Emmy wins for outstanding children's programming include: Under the Influence: Kids of Alcoholics, The Face of Courage: Kids Living with Cancer (2010); Coming Home: When Parents Return from War (2009); The Untouchable Kids of India (2008); Private Worlds: Kids and Autism (2007); Never Again: From the Holocaust to the Sudan (2005); Faces of Hope: The Kids of Afghanistan (2002) and What Are You Staring At? (1998). In addition, in 1995, the entire series won the Emmy. In 2009, Nick News was honored with the Edward R. Murrow Award for best Network News Documentary for Coming Home: When Parents Return from War - the first-ever kids' television program to receive this prestigious award. Nick News has also received three Peabody Awards, including a personal award given to Ellerbee for explaining the impeachment of President Clinton to kids, as well as a Columbia duPont Award and more than a dozen Parents' Choice Awards.

About Nickelodeon

Nickelodeon, now in its 34th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 18 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).