Sponsored by lead valuation and verification software company LolaGrove for the third year in a row, the Best Lead Generation Campaign award is open to those who have conducted a specific lead-based campaign that has firmly met client objectives by providing quality leads and sales through a smart, cost effective and ethical strategy.

Last year’s award went to Convertr Media for their technology to streamline the process of acquiring and delivering real time leads for the Fiat Group.

The technology enabled the automotive company to match relevant and strong performing publishers to each car brand and model. Convertr’s ability to drive consistent high-quality data and blend Fiat Group’s online and offline lead process impressed last year’s judges.

Judges will expect entrants to be able to quantify the relative value of the leads to the client, in line with the original client objectives during the judging period of January 1 2014 – January 30 2015.

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Adele MacGregor

Adele works as a news and features reporter for Existem, covering the latest updates from the performance marketing industry. Adele has written for Media Wales, Grazia Magazine and publications in Spain and the US, with topics ranging from social media and digital skills to local music and gymnastics.