Tuesday, 20 November 2012

Wolves - A Rebrand by Raw

Excuse me for gushing on this one but earlier this month I stumbled upon some work on the creative review blog that surprised and delighted me in equal measure. It appeared that my beloved football team, Wolverhampton Wanderers, had made it to the illustrious pages of creative review through a re-brand and stadium overhaul by the Machester based creative agency, Raw.

The building of the new Stan Cullis stand begun last year and as part of this process Raw were asked by Wolves to develop a consistent brand approach as well as super-graphics and wayfinding throughout the stadium.

Generally, Wolverhampton isn't associated with the type of work that appears on creative review - There aren't many skinny jeans, fixie bikes or spectacles to be seen as you tootle around the ring road - which explains where the above mentioned surprise and delight stemmed from. Working within the design world myself, I know how difficult it is to find clients who have the creative vision and trust in a design team to create this type of project. For this I can't applaud the team at Wolves highly enough.

Equal praise also goes to the folks at Raw for perfectly executing a well designed, beautiful looking and well researched project. They got under the skin of the club and more importantly the people of Wolverhampton. This gives the work a reason, some context, and, most importantly, a soul. They then presented this using sophisticated typography, colour usage and icon design.

As well as this, the imagery plays a huge part in the project so hats off to the folks at SM2 Studio for their part. For me, the photography captures the buzz of a matchday, the tiny details that make up a football club, and the eccentricities of the people that pay their money every week.

For many (me included), this would be the dream job. You may expect a brief like this from one of the big clubs in Manchester, Liverpool, or London but the fact it was created and inspired by the people of Wolverhampton and executed by an agency in top form, makes it all the more special.

You can find more on the project at Raw's website and you can see more of the imagery by SM2 over at theirs