OK, we get it. These are big numbers. NYC & Co. reported a record-breaking 61.8 million visitors last year and Tourism Toronto saw an all-time high of 43 million visitors.

Few DMOs can boast such volume but every destination can design a city-to-city partnership to boost awareness and stimulate travel like the one these two cities launched last autumn.

Under the two-year agreement, both destination marketing organizations collaborate and share best practices. They each invest $500,000 in marketing and advertising assets to help promote the other destination. Air Canada chimed in with winter discounted fares for the city pair.

Getty Images believes they’re leaving money on the table with their B2B service. So, they’ve just launched Foto, a place where the massive library of curated images are presented as photo essays for a wider audience to explore and enjoy.

For example: “Street Style Looks From Fashion Week 2018” and “20 Moments to Remember From the 2018 Winter Olympics” are the type of themed essays that will appear.

A Getty executive told AdAge, “Foto could be an excellent way for brands to get in on big opportunities like the Academy Awards even if they’re not spending the big bucks to advertise on the show.”

To read more about how Foto could provide targeted opportunities for DMO advertisers, read the coverage from AdAge here.

“The video, entitled Dear Kitten, would become one of the most famous pieces of social advertising to date, generating more than 29 million YouTube views. (Its sequels have racked up more than 40 million additional views.) But the most interesting thing about it is how it was developed: through a rigorous series of trial and error tests. The first four videos BuzzFeed made for Purina flopped. It took a half-dozen videos before they developed a hit.”

To see “Dear Kitten” and learn more about why it works so well when you combine animals and storytelling, click here.