Tag Archives: digital shopping

Over the summer, we posted about psychology and digital marketing. Now, we focus on the consumer purchase process today. The way we shop has certainly changed over the years. And so have our choices as to how and where we … Continue reading →

Those 50 years old and older are an important online shopping segment. Even if retailers and their suppliers don’t realize this. Online older grocery shoppers matter too! As Krista Garcia reports for eMarketer: One study “found that these shoppers who … Continue reading →

As we have reported before (click here, for example), even when consumers shop in a store, most U.S. Internet users use the Internet for pre-store shopping — especially to see what the best prices are. eMarketer sums up the situation … Continue reading →

Although the purchase volume of in-store transactions remains dominant (well over 90 percent of consumer purchases are concluded in a physical store), digital pre-store shopping tools are becoming more and more popular. Nielsen reports the following based on its research: … Continue reading →

Although online shopping growth continues to far outstrip that for traditional physical stores, more analysis still needs to be done to better understand the digital shopper. As McKinsey’s Gadi BenMark and Maher Masri write: “Companies have more data at their fingertips … Continue reading →