The iPhone 5 received nearly twice the rate of negative comments at launch compared with the Galaxy S4, but Apple clearly wins in the most important metric of all, according to social media analysts We Are Social.

We're not quite at the stage where we, from the comfort of our living-room couch, can dictate what happens next in an episode of Neighbours, but we can discuss and create our own narratives like never before.

Tom couldn't decide whether to go with the "marginalized whackjob" wall paint, or just get a marginalized whackjob fringe. Vote? In other news of the day, the McCain campaign discovers that the DMCA can be ANNOYING!