Wii U Advert Banned By UK Regulator

The Advertising Standards Authority has pulled a Wii U advert off the air. Before you get too excited, no, it isn't for a gore-filled, sexually explicit, substance abusing, ultraviolent, potty-mouthed new game that makes Manhunt look tame in comparison. Rather, the offending advert just oversells the 'play on Gamepad' feature a tad.

Also, it's pretty terrible.

Did you spot the critical problem? Eagle-eyed (or particularly pedantic) viewers noticed that the advert implies universal Gamepad switching functionality for all games rather than just a select few at launch, and complained to the ASA accordingly.

Despite Nintendo claiming that they have “no control over how third-party software developers used the capabilities” of the new console, the advert has now been banned from British telly.

This rather poxy TV spot serves to highlight one of Nintendo's major problems with the Wii U: its tablet controller and unique features are incredibly difficult to market effectively. Considering that there isn't a single exclusive in the UK top forty charts, it's clear that they'll have to overcome this issue and do so soon.