Suzan Alexander Weir

By relevant I mean, is your location working for you today and for tomorrow? Is it bringing in traffic that is your desired customer base? Is traffic flow and parking easy for your customers to drop by frequently. Is it near other areas your customers typically shop so you are always a visible reminder to these customers? Does the interior and exterior vision send the message you desire to your market?

The hustle and bustle of the holiday season is over. It often means make or break for the year especially during recent economically stressed times. Whether you are in the black or not, we all want to have increases in 2011.

In Part 1 of this series we discussed who are the Millennials and how can an individual Jewelry Professional/Store use their assets to reach out to broaden the Millennial’s experiences towards career choices.

This article is intended to provide ideas or guidelines you may want to explore on what and how you or your store can attract Millennials to your business in general and as a career choice. Perhaps you have already incorporated some of these ideas and can share back with us any successes you have had with Millennials.

How did you get started in the jewelry business? Most likely, back in high school, you were not saying that you were going to grow up and be in the jewelry business. Something influenced you though! What?

You are this industry’s best asset! You know this business! You have been there through the ups and downs (including gold prices!). You have the knowledge and experience to be the passionate resource to lure the brightest and most creative into our business.