“Fashion and Films go hand in hand and especially in South India fans try to imitate the styles of their favorite stars. We are happy to have Pantaloons as our title sponsor as well as styling partner for SIIMA 2018,” said Adusumilli Brinda Prasad, Chairperson SIIMA on their association with Pantaloons.

“Pantaloons, India’s leading family fashion destination and one of the fastest growing fashion retailers in South India. We are excited to partner with the 7th edition of SIIMA, a platform that globally recognizes the talent and work produced by our South India Cinema. This partnership brings together the best of fashion and the best of the film fraternity on the same platform.

We are confident that this association will help us develop a deeper connect with our consumers in South India,” said Head Marketing & Loyalty, Pantaloons, Gaurav Chakravarty.

This festive season, Pantaloons will have ensembles that will style an office party, a movie with friends, family reunions or just a casual day shopping.

Its offerings will range from maxi dresses to ghera skirts, fusion tops to asymmetrical kurtas, long length tees to fashionable denim, smart chinos to printed shirts and lots more.