On your marks

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“On your marks” is an image film that stages the core of the Porsche brand in an emotionally engaging manner, building a bridge between tradition and future. Conceptualised to convey brand identity, the film also explores current and future Porsche models and drive systems, but also the allure of sports cars, “intelligent performance” and the fascination this holds for both young and old. The preparation of the race track for a prototype test serves as a background story used to communicate the message that the future of the Porsche brand is raring to go.