Marvel Is Ready To Go To War With Google Over The Avengers 2 Leak

November 6, 2014 3:38 PM

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Its extremely difficult, if not impossible, to plug up a leak in a dam. Once that water starts flowing out, you basically just have to let it wash. The same theory applies to modern media, and trailers in particular. If they leak, you cant put that genie back in the bottle. Its out, so you have to embrace it. Only after can you attempt to go back and see who started the leak in the first place.

This is where Marvel stands. The studio recently had to react on the fly when a trailer for The Avengers: Age of Ultron arrived online days before the studio wanted to share it. Initially, it was going to screen on ABCs hit drama Agents of S.H.I.E.L.D. Then, it leaked. Instead of complaining about ...