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Things never get dull for the country’s lone satellite-radio provider. Shares of Sirius XM Radio Inc (NASDAQ:SIRI) moved nicely higher this week, gaining 2.3% to hit $3.58. The media darling’s rise contrasts the negative week for the markets in general, as the Dow and Nasdaq closed out the week lower.

There was more going on beyond the share-price gyrations, though, even as Sirius XM Radio Inc (NASDAQ:SIRI) wrapped up the week at its highest close in more than five years. Pandora Media Inc (NYSE:P) posted a well-received quarterly report, and before that it announced a sponsored channel and deeper integration with Facebook Inc (NASDAQ:FB). There were also reports that Apple Inc. (NASDAQ:AAPL) is hitting snags with publishers to roll out its competing streaming service.

Let’s take a closer look.

Higher ground
After hitting five-year intraday highs in each of the three previous weeks, Sirius XM Radio Inc (NASDAQ:SIRI) failed to top the prior week’s $3.59 mark. However, it may have done something even better by closing Friday at $3.58. That’s the highest the shares have closed out a trading day since early 2008.

Pandora Media Inc (NYSE:P) thinks outside of the box
Pandora saw its shares hit a new 52-week high after posting encouraging quarterly results. Adjusted revenue for the leading music-streaming service rose 58% to $128.5 million, well ahead of the $123.8 million Wall Street was expecting.

Pandora’s loss matched Wall Street’s target of $0.10 a share, but there were plenty of other impressive tidbits in the report. For starters, subscription revenue more than doubled, as Pandora now has more than 2.5 million premium Pandora One subscribers. Yes, more than 96% of Pandora’s 70 million active monthly listeners continue to stick only to the free service, but things are moving in the right direction.

Pandora also scored some interesting deals earlier in the week. First, it introduced Pandora Premieres, a new streaming channel that will feature notable upcoming music releases. This is pretty potent, as labels will give access to Pandora to music that won’t be available through other outlets.

In a smart twist, Pandora has a sponsor for this channel. T MOBILE US INC (NYSE:TMUS) — the country’s fourth largest wireless carrier — is paying for branding rights and exposure. Pandora has struggled with profitability with its conventional online advertising model, but if it’s able to land channel sponsorships as incremental revenue at the same time it’s gaining ground as a premium service, the bears will be silenced.

Pandora also announced more seamless sharing on Facebook Inc (NASDAQ:FB). Pandora users have been able to share the music they’re listening to through Facebook Music posts on the world’s leading social-networking website, but a new update makes sharing automatic for those who want to let their friends know what they’re streaming these days.

Spotify also cashed in by announcing that it will begin publishing a list of its 50 most streamed and shared songs as an embedded link for anyone to broadcast. Those checking out the list will be able to stream any of the tracks without even having to sign up for Spotify. Watch your back, Billboard.

It will be interesting to see whether Sirius XM Radio Inc (NASDAQ:SIRI)’s MySXM follows any of these moves to give its online platform the viral kick it lacks relative to the competition.

Apple Inc. (NASDAQ:AAPL) needs to win the publishers’ clearinghouse sweepstakes
We’re still waiting for Apple to make its inevitable plunge into streaming. Sources tell The Verge that now it’s music publishers that are holding up the rollout of iRadio. Negotiating licensing deals with the record labels is hard enough, but now Apple is getting some resistance in securing the publishing royalties that go out to the songwriters and composers.