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Live Streaming Viewing Rose 65% In 2018

Live streaming video continued to drive surges of streaming video viewership in 2018, according to the video measurement and intelligence platform Conviva.
Conviva, in its 2018 State of the Streaming TV Industry report, found that viewing hours of live video content rose 65% in 2018, accounting for the “largest global surges in viewership throughout 2018.”
Live viewership was driven by live events, in particular coverage of the 2018 midterm elections, the World Cup, NFL football, and the March Madness basketball.

Live Sports Streaming Ballooned in 2018 Due to World Cup, Olympics

An annual report from trend tracker Conviva revealed the growth in streaming of live sports. Conviva’s data was collected by tracking algorithms embedded within three billion video apps, and recorded one trillion data events per day.
The World Cup drove the largest global spike among sports with viewing hours up 29 percent on a single day during the group stage of the month-long tournament. World Cup streaming overall resulted in a 12 percent increase in global viewing hours. The Winter Olympics produced a daily increase in viewership of 26 percent worldwide.
NFL viewership also created large, global spikes of up to 15 percent on Sundays during the season, while the NCAA basketball tournament and the Masters golf tournament drove up to 10 percent and 12 percent increases, respectively, in viewership worldwide.

Streaming Hours, On-Demand Viewing, CTV, and Expectations All Up

Compared to 2017, global streaming plays were up by 74% and streaming viewing hours were up 89%. It's all part of the multi-year trend away from traditional pay TV and toward online delivery, the report says. "Streaming has gone from novelty to necessity," it notes.
Both on-demand and live streaming saw big increases, but on-demand grew faster with a 111% year-over-year increase in viewing hours. In 2017, on-demand viewing counted for 53% of all streaming viewing time; in 2018, that increased to 59%.

Streaming time up 80% in 2018 driven by connected TV

Conviva counts 4 of the top 5 U.S. vMVPDs as customers, so it is well placed to track growth in usage of the services. Kagan estimates that all U.S. vMVPD providers gained 2.1 million subscribers in the last three quarters of 2018. Such strong growth caused vMVPD viewing hours to increase 74% faster than video publisher apps. As well, the average minutes per play was much higher than for publisher apps, 25 minutes per play versus 14 minutes.
As might be expected, the connected TV is the principal viewing location. Connected TV devices accounted for more than three-quarters of all viewing hours. Conviva says that vMVPD customers are also getting a more TV-like experience than other streaming customers. Every major measure of quality was better for vMVPDs. For example, 0.95% of video starts failed for vMVPDs compared 1.33% for all U.S. streaming.

Streaming Jumped in 2018: Report from Conviva

The amount of video being streamed showed strong growth in 2018, according to a new report from Conviva, which measures and analysis streaming TV.
Global viewing hours of streaming TV was up 89% in 2018, boosted by a 165% increase in the fourth quarter, compared to the prior year. The number of video plays rose 74% for the year and 143% for the quarter.