The Bon-Ton Stores, Inc. Celebrates New Herberger's in Minneapolis Market

~Grand Opening at Southdale Center on November 9~

YORK, Pa.--(BUSINESS WIRE)--
The Bon-Ton Stores, Inc. (NASDAQ: BONT) celebrates the opening of
its new Herberger's store at the Southdale Center in Edina, Minnesota on
November 9, its sixth store in the Minneapolis market. The tri-level,
135,000 square-foot location has been completely renovated and
redesigned to create a state-of-the-art shopping environment. The Grand
Opening of Herberger's will begin with a ribbon-cutting ceremony at 8:45
a.m. with special guest speaker, James Hovland Mayor of Edina, who will
kick-off the festivities.

"We are thrilled to unveil our brand new Herberger's store at Southdale
Center," stated Bud Bergren, President & CEO for The Bon-Ton Stores,
Inc. "This has been an exciting project and we look forward to offering
our customers a premier shopping experience with exceptional brands and
designers from which to choose."

Herberger's at Southdale Center is a unique store for the Twin Cities
market because of its design features, floor plan and merchandise
assortment. The new store will offer a shopper-friendly environment with
an open-floor plan, the newest energy-saving lighting technology,
shopping carts and spacious fitting rooms with seating areas. Self-serve
kiosks will be located on each level of the store with complete web
access to www.herbergers.com
for customers to browse or shop online with complimentary standard
shipping.

Catering to the fashion-conscious consumer, the store will have the
largest shoe and fine jewelry departments in the market, as well as the
"One Philosophy" shop, dedicated to contemporary sportswear and
accessories. An expanded assortment and depth of brands will be
noticeably different from any other Herberger's store. A custom-designed
Coach handbag shop, along with Michael Kors and Ralph Lauren handbag
shops, has been installed, as well as one of only three EMU Australia
shops in the country that will carry an exclusive assortment of
footwear, outerwear and cold weather goods. Exclusive brands include the
Company's own Victor by Victor Alfaro, Laura Ashley and Ruff Hewn in
missy apparel and John Bartlett Consensus and Statements and Ruff Hewn
in men's.

To celebrate the opening, the first 1,000 customers in the store will
receive a complimentary gift. All cosmetics brands, including Estée
Lauder, Clinique and Lancôme will offer complimentary make-overs and
special gifts for the grand opening. National Lancôme make-up artist
Alex Sanchez will be on hand for personal beauty sessions. Face
painting, balloon animals and appearances by popular costume characters
will take place in the Children's department. Following the opening day
celebration will be 14 days of festivities and events including a
contemporary sportswear fashion show, Effy fine jewelry trunk show, shoe
shopping event, appearance by menswear designer John Bartlett, intimate
fit clinics, contest drawings and more!

The Bon-Ton Stores, Inc. operates 275 stores, including 11 furniture
galleries, in 23 states in the Northeast, Midwest and upper Great Plains
under the Bon-Ton, Bergner's, Elder-Beerman, Carson Pirie Scott,
Elder-Beerman, Herberger's and Younkers nameplates and, in the Detroit,
Michigan area, under the Parisian nameplate. The stores offer a broad
assortment of brand-name fashion apparel and accessories for women, men
and children, as well as cosmetics.

The Bon-Ton Stores, Inc.Mary KerrVice PresidentInvestor
and Public Relations(717) 751-3071mkerr@bonton.com