WHITBY -- Cheers to a new LCBO in town located at 74 Thickson Rd. S. in Whitby. The grand opening took place Tuesday morning. The new store has replaced the former Thickson Road location, nearly doubling its size.

"A lot of people have come out today. Every time we open up a new store we always have a big celebration and we want to welcome the public," said Mike Thornington, district manager for Durham Region LCBO.

The new store has far more to offer than the previous location. There is a prominent Ontario VQA wine display at the front showcasing 206 Ontario VQA wines. There is a walk-in beer cold room with a wide selection of beers, including Ontario craft beers, as well as ready-to-drink cocktails and coolers. The cold room is chilled using outside air.

"It's a really impressive store when you take a lo

"It's very efficient and works very well. There is a lot more selection than the old store," said Mr. Thornington.

The cold room has nearly 500 linear feet of shelving, 10 times the amount of shelving for chilled beers in the former store. Due to customer demand, there has been a threefold increase in the number of Vintages products available. The new store carries approximately 200 skews.

"It's been pretty exciting, a lot of new people have come through to see the store. They love it. It's a little overwhelming but I think we are all doing quite well and are getting adjusted quite nicely. Everybody worked really hard to get the store ready to go," said Ms. Doucett.

There has also been an increase in staff at the new location. The store has added a product consultant who specializes in vintages. According to Mr. Thornington, vintages change over every two weeks.

"Everyone who has been in the store today has said nothing but positive things," said Mr. Thornington. "It's a really impressive store when you take a look around."

Whitby resident Richard Day made a quick stop at the new location.

"I didn't need anything today but I thought I would come see it now that it's open. I'll be back. There's lots of selection here, big space," said Mr. Day.

Leeanna McLean is the videographer and social media reporter for Metroland Durham Region Media Group.