Nowadays, with the abundance of social media and digital technology, there are plenty of talks about the end of privacy. But the idea that people tend to keep some personal information away from the public eye still exists, despite all the encouragements and incentives provided by tech companies to make their online consumers as naked as they can be.

Even Mark Zuckerberg, the founder of Facebook and the person who slayed privacy, kept the news of his daughter’s birth in secret for several days before announcing it to the public in his open Facebook letter. Besides, several years ago he bought multiple properties around his home in Palo Alto to get rid of the neighbors’ eyes and provide his family with a more private domestic space.

The latest research carried out by the Pew Research Center has confirmed that privacy still exists. This study examined the U.S. citizens’ attitudes towards privacy issues across a set of different theoretical situations, where people receive some advantages in exchange for providing their personal data. Summarizing the study results, its author Lee Rainie notes that in most cases, people prefer to proceed depending on the circumstances, rather than blindly applying hard-and-fast privacy rules.

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