While previously proof (amongst some more… failed concepts) that Simon Cowell doesn’t succeed with every TV show he conceives, the planned ‘DJ talent competition’ from 2012 is one that will now go ahead in an online-exclusive format.

Either by choice or a lack of support from prospective networks, the new competition Ultimate DJ will be one that broadcasts online in search of the next new DJ, with producers hoping that online video is developed enough to give the new format based on the ‘electronic music culture’ the recognition they feel it deserves.

Moving on from the setback, though, Cowell’s production company Syco have joined forces with T-Mobile US and live event specialists SFX Entertainment in order to produce the show, likely to air on an official site of one or more of the above parties, or through a third-party online broadcaster.

Format-wise, the programme is set to see aspiring DJs openly invited to submit their recordings that fans will vote on via social media, before advancing to a more Cowell-familiar ‘live performance’ set of challenges held in venues owned by SFX. SFX company chairman Robert FX Sillerman noted that “bringing EMC to the world is our goal”, with Simon Cowell and Syco being “[the] perfect partners for our vision.”

Cowell summarised: “We have been developing this concept for a while but our partnership with SFX has been a real game-changer for this format. It made complete sense for us to collaborate with SFX with their access to the best up-and-coming DJs and their great marketing platform to build new DJ talent. And I’m delighted to have T-Mobile on board with their brilliant vision and innovation.”

Date-wise, it is unclear when Ultimate DJ will make its debut, though with all his money and fame earned through other ventures, it might not concern Cowell if his online-only DJ show isn’t appreciated by his own or the current generation, what probably matters is whether his kid is going to love it: