Print launched by Shangri-La Hotels

[hong kong] Shangri-La Hotels & Resorts has launched a global print campaign to bring alive the friendliness, and luxury, of its 38 hotels in Asia to consumers and the travel industry. Ads by Omnicom Group's TBWA, Hong Kong, will run in more than 30 countries. Each execution depicts a hotel service, like staff greeting guests or serving tea, alongside an exquisite piece of Asian artwork, such as a painted silk screen or tapestry. The artwork depicts a similar scene to that enacted in the main photograph. Rival Asian luxury hotel chain Peninsula Group just broke its own international print campaign, by Omnicom's DDB Worldwide.