MoneyWise Brand Identity

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For one of our university modules, we were given a brief in which we were asked to come up with a product/service concept that would help people be more responsible with their finances and help them save money. The “MoneyWise” concept I created is effectively a company that would come into to primary schools throughout the UK to do a series of workshops and lessons for the children to teach them about the benefits of saving money and being financially responsible. As part of these workshops, the MoneyWise team would help the children set up their first savings account which would encourage the students to save their pocket money and would provide a great base to start saving for their future. The design style of the project is designed to be playful and engaging to children while still having a professional and polished look.