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Zack Moscot (BFA 2013) is featured in a new Bloomberg article on his work as the chief design officer for Moscot, his family’s century-old glasses company.

Zack Moscot was not yet 8 years old when he had a screaming tantrum about his professional future. “I don’t wanna join the business!” wailed the fifth-­generation member of the family behind Moscot, the venerable New York eyewear company. His great-great-­grandfather Hyman Moscot founded the shop in 1915, turning a pushcart stocked with ready-made glasses into an optical landmark known for its bright yellow sign and low-key style. “I didn’t know what I wanted to do,” Zack says, looking back. “I always just created things.”

In middle school he spent weekends working the company phones as a ­customer-service rep. When he was in high school, his late uncle Kenny, who oversaw design for the brand, showed him “this other side of the business.” Zack studied industrial design at the University of Michigan and graduated in 2013.

Today the 26-year-old is the brand’s chief design officer. He’s charged with ushering the family business into its second century and continuing to charm celebrity clients such as Leonardo DiCaprio, Demi Moore, and Jake Gyllenhaal, who regularly snap up pairs of the company’s $350 shades.