I am an entrepreneur on my 30's
and I live in northern Finland in Lumijoki which is nearby the city of
Oulu where my business is located at the moment. I started my business
in January 2008 and the name Lumingerie comes from the name of my
hometown Lumijoki and lingerie combined together. When I was trying to
come up with the name it was first Lumilingerie, but my husband, who
originally suggested the name, came up with the shorter version and it
just felt right.

I never meant to become an
entrepreneur or business owner, it just sort of happened right before I
graduated from University of Oulu. I had came up with this idea of an
online lingerie store and before I graduated I had registered the
company name and already had the first deliveries coming in.

I've always been big busted and for years I felt frustrated as I couldn't find the
correct bra size, small enough band and a cup big enough. During the
past couple of years my size in bras has been shifting between 32-34 and
cup sizes HH-JJ depending on my weight. I wear size 14 in most clothes
and with the brands tailored for big bust I'm opted with the curviest
size for example 40 OO/OOO in Urkye dresses and shirts.