Braun has been in the entertainment industry since 2003, and discovered Bieber when he was 12 years old. He also represents or has represented Ariana Grande, Kanye West, Martin Garrix and more.

The manager has now teamed up with Marvel Studios’ founding chairman David Maisel to form Mythos Studios. The company will produce comic book movie franchises “in live-action and animated formats” according to the New York Times.

Speaking to the publication, Braun said he “actually always wanted to be in film” and that he is happy to cast the artists he manages in whatever movies he makes. “If any of the talent we work with wants to be a part of the projects we’re doing, we welcome them to join us on this journey,” he said. “I’ve already had conversations with certain talent that are very excited about being a part of this.”

He added that he doesn’t see coming through with less famous superheroes as being an issue. “Why do people know the name Forrest Gump?” he asked. “If you tell a great story, people will care.” He explained that he and Maisel both “come from a background of being second guessed our entire career”, listing Grande and the songs ‘Gangnam Style’ and ‘Call Me Maybe’ as projects he’s proved doubters wrong on.

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Last year, Braun opened up about Justin Bieber being in a “dark place” in 2014, discussing how he “failed him” when it came to looking after his mental health. When the singer was 18, he had a number of run-ins with fans and the press, and, along with various outbursts, found himself serving two years probation for throwing eggs at his neighbour’s house in LA.