Sportswear is anything but easy to define. The American movies of the ‘Forties and ‘Fifties first introduced us to this kind of clothing, with actors wearing jackets and trousers, like the mythic Baracuta or jeans, which in few years would achieve great success also with the common people. Basic items with a technical and sporty inspiration, yet provided with a certain elegance, were introduced into leisure wardrobes. Massimo Rossetti is definitely one of the persons that most contributed to popularize this practical and functional way of dressing. A man who has ridden America far and wide looking for hints and originality, for the typical authenticity of brands like Vans, Timberland, Barbour and Woolrich. To be admitted to his workshop is a real privilege. To enter the room that houses the archive of the items he has collected, and where he gives full play to his creativity means to fully immerse in the spirit of Sportswear. About ten years ago, during one of his trips, in a bar at Anchorage the designer came across a young man from the 210th Parajumpers, men trained to save other people’s lives in the most dangerous situations and in the remotest corners of our planet. The pocket in the young man’s jacket ( specially made to keep the helmet) drew his attention, and when, a few years later, Ermanno Paulon asked him to collaborate with his firm, his mind immediately went back to that detail. Asymmetry is applied to a symmetric item like a jacket, and makes it immediately recognisable thanks to the single large zip-up pocket, almost a cargo-pocket. Since its debut in 2006, PARAJUMPERS would be characterised by a firm, strong look that bucked the day’s trends. A combination of Massimo Rossetti’s creative power and Ape & Partners’ productive experience, the brand rapidly met the favour of international clients thanks to its true masterpieces: items that derive inspiration from the clothing of the Parajumpers and from a desire to create something unique to wear.