Dr Dave Chaffey looks at the potential of Google Now for digital marketing… I suspect that Google Now won’t be high on your list of online marketing priorities. But it is high on Google’s list of mobile engagement approaches through their app, so it may offer opportunities you aren’t aware of. I’m not sure why,…

Tom Williams is back again with the latest search engine optimisation news… Google’s Mobile-Friendly Algorithm Won’t Impact News Rankings, Will Take Up to a Week to Roll Out More details have emerged concerning Google’s upcoming mobile-friendly algorithm, after the firm held Google+ Hangouts with users to address unanswered questions. In a Hangout on Wednesday, Google…

Confused about canonical tags and how to use them? Digital & Technical executive Tom Williams has created this quick starters guide that details everything you need to know about these SEO essentials. So, What is a Canonical Tag? A canonical tag is a HTML link element that has been designed to help webmasters prevent issues…

This week we’ve got celebrations from Twitter and Instagram, new features for Facebook, live-streaming video on Twitter, and more social media marketing news from Amy Dugmore… Twitter Celebrates its Ninth Birthday, Looks Back at Some Landmark Moments Can you believe it? Twitter celebrated its ninth birthday on Saturday. Yes, it’s almost a decade since co-founder…

Google’s mobile-friendly algorithm launches on 21 April, and will have a bigger impact than Panda or Penguin. But what does Google mean by ‘mobile-friendly’? Here are the facts, plus instructions on how to check whether your site meets Google’s mobile usability guidelines. This post is adapted from our free eBook: The Ultimate Guide to Google’s…

Tom Kwei brings you up to date with the latest paid search news and insights… Top Home Services Brands Could Lose 60,000+ Visitors Per Month From Competitors’ Branded Keyword Bidding Home services firms are the worst affected by competitors bidding on their trademark keywords, according to a report by brand protection firm BrandVerity. The Q4…

Discover SEO content techniques that can increase your site’s visibility with Lisa Coghlan. Read on to learn how fresh content combined with internal linking techniques, regular audits, and CRO can set you up with an on-going content strategy to influence rankings. You’ve built a fully functional, responsive website, which is now starting to see a…

There’s less than a month to go until Google’s ‘mobile-friendly algorithm’ launches. So, we’ve gathered all the facts you need to know about the new ranking factor that promises to be bigger than Penguin or Panda. This post is adapted from our free eBook, The Ultimate Guide to Google’s Mobile-Friendly Algorithm. Download your copy now,…

Oliver Pyper brings you the latest SEO news from the last seven days. This week, it’s all Google, as the search engine rolls outs a possible mystery update, announces a new doorway page penalty, and tackles FTC criticisms from way back in 2012… Has Google Rolled Out a Panda or Penguin Update? Several webmasters spotted…

Amy Dugmore brings you the latest social media marketing news. Big stories this week include research into the value of Facebook video and a new expat targeting feature for Facebook advertisers, as well as Twitter, Vine and Tinder newsbits. Nielsen Study: Even Three-Second Video Views Have Value on Facebook We’re all familiar with the 30-second…