RENTAL PROPERTIES

Video suppliers remain bullish about the future for rental departments in supermarkets.Despite the defection of several major chains from the rental business last year, overall supermarket commitment to rentals is increasing, according to supplier executives polled at a recent industry event. But to keep the market strong and growing, retailers must upgrade selections, continue marketing efforts and

Video suppliers remain bullish about the future for rental departments in supermarkets.

Despite the defection of several major chains from the rental business last year, overall supermarket commitment to rentals is increasing, according to supplier executives polled at a recent industry event. But to keep the market strong and growing, retailers must upgrade selections, continue marketing efforts and use category-management technologies, the suppliers said.