Use Webtrekk to collect valuable user data, and send notifications and updates based on their customer profile. If they recently browsed certain offers but did not make a purchase, then send them a reminder. If they show repeated interest in specific items, send a coupon. Communicate with them directly on their devices.

Utilise data about what your users have already done on your website and app. Display last-seen offers and content based on association rules – “Users who looked at that also liked this!” Let your website and apps evolve in real time to meet the interests and needs of your users.