Previous Speakers

Sessions/Speakers: Past Speakers

The roster of past M2W® speakers is a who’s who of marketers, researchers, brand-builders and marketing-to-women experts.

Titles and companies listed are representative of the speaker’s position and employer at the time of the speaking engagement. Speakers with a bullet (•) in front of their name won the “Take The Cake” Best Speaker Award that year.

Marti Barletta, CEO, The TrendSight Group; Author, Marketing To Women, PrimeTime™ Women and Selling to Affluent Women www.martibarletta.com Women of Wealth – Who They Are and What They Want from Financial Services

2013

Kathy Sheehan, Executive Vice President and General Manager, GfK Consumer Trends, Roper Reports®, www.gfk.com “Leaning Forward: What is the Myth and Reality About the Women’s Landscape Today, and Where Is It Going Tomorrow?”

Jasper Nelissen, Vice President and General Manager, Miami, Conill, www.conill.comVerena Sisa, Vice President and Chief Strategy Officer, Conill, www.conill.com“Latina Rising: The New American Woman”

Peter Storck, SVP Research and Analytics, House Party, Inc., about.houseparty.comKerry Lyons, SVP Marketing, House Party, Inc., about.houseparty.com“Love, Like, and Why They Share – An In-Depth Look at Brand Advocates and What Makes Them Tick”

Stephanie Smirnov, President & Chief Creative Officer, DeVries Public Relations, www.devriespr.com“A Tale of Brand Serendipity: How Pantene Followed Its Heart, and Discovered a Whole New Generation of Advocates”

Aliza Freud, Founder and CEO, SheSpeaks, Inc. www.shespeaks.com“From Like to Loyalty: So They “Like” You, Now What?”Kara Gaffney, Social Engagement and Sustainability Manager, PainePR www.painepr.com“From Like to Loyalty: So They “Like” You, Now What?”

David Morse, President and CEO, New American Dimensions www.newamericandimensions.com“Real World Lesbians: An Oft-Ignored Market Segment”Christine Lehtonen, President, Chief Creative Officer, Asterix Group www.asterixgroup.com“Real World Lesbians: An Oft-Ignored Market Segment”

Jeff Weiss, The Crusader a.k.a. President, Harbinger Communications www.harbingerideas.com“Are You Spread-Worthy? The New Dynamics of WOM Marketing in a Social (Media) World” (co-presenter)Deborah Adams, The Pragmatist a.k.a. Senior Vice President, Harbinger Communications www.harbingerideas.com“Are You Spread-Worthy? The New Dynamics of WOM Marketing in a Social (Media) World” (co-presenter)

Caryn Carmer, Senior Vice President, Co-Practice Leader, MS&L www.mslworldwide.com“Great e-Expectations: What Women Want in the Digital Age- and How Marketers Can Harness the Power of Digital Influencers” (co-presenter)

Allyson Clarke, Vice President, Insight Creation, MS&L www.mslworldwide.com“Great e-Expectations: What Women Want in the Digital Age- and How Marketers Can Harness the Power of Digital Influencers” (co-presenter)

Wendy Joyce, Marketing Director, H.J. Heinz Co. www.heinz.com“Heinz Built One of Its Most Successful Product Launches Leveraging Women as Consumer Advocates” (co-presenter)Aliza Freud, CEO, SheSpeaks www.shespeaks.com“Heinz Built One of Its Most Successful Product Launches Leveraging Women as Consumer Advocates” (co-presenter)

Jory Des Jardins, co-Founder & President of BlogHer www.blogher.com“Cracking the Code For Effective Social Media Marketing to Women… From the Brands that Did!” (Moderator)Danielle Wiley, Vice President, Edelman www.edelman.com“Cracking the Code For Effective Social Media Marketing to Women… From the Brands that Did!” (Panelist)Jennifer Cisney, Chief Blogger, Eastman Kodak Co. www.kodak.com“Cracking the Code For Effective Social Media Marketing to Women… From the Brands that Did!” (Panelist)Susan Wassel, PR & Social Media Manager, Sharpie® www.sharpie.com“Cracking the Code For Effective Social Media Marketing to Women… From the Brands that Did!” (Panelist)Tina Sharkey, Chairman, Global President, BabyCenter, LLC www.babycenter.com“Cracking the Code For Effective Social Media Marketing to Women… From the Brands that Did!” (Panelist)Ian Wolfman, Partner, SVP, imc2 www.imc2.com“Cracking the Code For Effective Social Media Marketing to Women… From the Brands that Did!” (Panelist)

Marti Barletta, Founder, The TrendSight Group, Author, Marketing To Women and PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders www.trendsight.com“ROW Your Way to Sales & Profits… Learn Why “Return on Women” Should Be Your # 1 Recession Strategy”

Jonni Hegenderfer, CVO, President & Founder, JSH&A www.jsha.com“Can You Hear Us Now? Meeting the challenge as Mass Media explodes to become a Mass of Media online and offline” (co-presenter)Laura Dihel, Senior Vice President, JSH&A www.jsha.com“Can You Hear Us Now? Meeting the challenge as Mass Media explodes to become a Mass of Media online and offline” (co-presenter)

Aliza Freud, CEO, SheSpeaks www.shespeaks.com“How SheSpeaks Built an Army of WOM Brand Ambassadors for the OPI Brand”David Trocker, VP Marketing, OPI Productswww.opi.com“How SheSpeaks Built an Army of WOM Brand Ambassadors for the OPI Brand”

Kim Martin, Executive Vice President & General Manager, We tvwww.wetv.com“The Politics of Marketing and the Marketing of Politics: WE Vote 2008 – Mobilizing The Voting Power of Women”Susan Molinari, Chairman/CEO The Washington Group; President, Ketchum Public Affairs; Former Congresswoman (1990-97)www.ketchum.com“The Politics of Marketing and the Marketing of Politics: WE Vote 2008 – Mobilizing The Voting Power of Women”

Fara Warner,Author, The Power of the Pursewww.thepowerofthepurse.com“The Global Power of the Purse: How Women Are Leading the Way in the 21st Century Economy”

Renee Wilson, Deputy Managing Director, Manning, Selvage & Lee/NYwww.mslworldwide.com“The New High Society: What Status Means to Women in 2008 – And How Marketers Can Leverage It”Holly Jarrell, SVP, Manning, Selvage & Lee/NY www.mslworldwide.com“The New High Society: What Status Means to Women in 2008 – And How Marketers Can Leverage It”

Bonnie Worthy Ulman, Principal, The Haystack Group www.haystackgroup.com“Shock and Awe: How Women Are Driving the New World Order in Customer Service” (co-presenter)Greg Brummer, General Manager, PlanetFeedback.com www.planetfeedback.com“Shock and Awe: How Women Are Driving the New World Order in Customer Service” (co-presenter)

•Marti Barletta, Founder,The TrendSight Group www.trendsight.comAuthor, PrimeTime Women™: How to Win the Hearts, Minds, and Business of Boomer Big Spenders

Mary Dean, Founder, KickSkirt, Inc. Marketing to Women www.kickskirt.com“Who Moved My Insight? Eight things you can learn from the CURVES campaign to keep your insights from getting lost in translation”

Nancy Leibig, EVP, Director of Business Development Draft www.draftworldwide.com“Reaching the Embedded Women in Every Woman”Elizabeth Mahar, VP, Director Strategic Planning, Draft www.draftworldwide.com“Reaching the Embedded Women in Every Woman”