Posts by Mike Massie

Ah, business partnerships. I come back around to this topic at least once a year. And despite my repeated warnings and admonishments to NOT start a martial art school with a partner, for some reason school owners still insist on doing it. So, allow me to explain once again why partnerships and martial art schools…

So this week in the newsletter we’re finishing up the series on why dojo owners fail, and I’ve been talking about marketing mistakes. Monday I wrote about inconsistent marketing, yesterday I wrote about sending the wrong marketing message… And today I’m writing about unprofessional marketing. The DIY Dojo Owner When I started my first school, I…

Yesterday in the newsletter I wrote about faulty operational strategies that lead to cash flow issues, that in turn can greatly contribute to the failure of a martial art school. In my emails this week, I’m going over several reasons why martial art schools end up having cash flow issues. And today in this blog post (as…

So lately in the newsletter, I’ve been talking about reasons why dojo owners fail… Earlier this week I wrote about attitude and ego, and how those two factors can absolutely kill a school owner right out of the gate. And yesterday, I also briefly discussed overhead, and how high overhead can bog your school’s growth…

The Tragedy of the Starving Artist I’ve known a lot of artists in my time, mostly because I admire people who are artistic. I like being around them, because they tend to have unique perspectives on life and culture. Among the artists I’ve known there have been brilliant painters, musicians, photographers, and writers. People who had…

Before you click the “back” button, I want you to know that I’m not trying to sell you anything in this article. Nope. Today I’m just here to give you some friendly advice. Here’s why… A Curious Trend A few days ago, you might have noticed a postscript to one of my daily emails that said…

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My promise

I promise to shoot straight and tell the truth. It's what I've been doing since I wrote Small Dojo Big Profits in 2003, and it's what I'll keep doing. For the last decade I've written about how to earn a living teaching quality martial arts while running a small, profitable dojo. That's not going to change. You have my word on it.