Seo

January 5, 2014 · Comments Off on Life of an SEO: Before, After and Beyond Penguin [Infographic]

The infographic Life on an SEO: Before, After & Beyond tells how SEO professionals can keep up with current Google update in a simple, yet effective way. The educational and engaging infographic does not offer deep analysis of possible issues in the big world of SEO. This gives education on how SEO people can reach their goals without the need to change the wheel each time there is a new algorithm update.
Life of an SEO Before, After and Beyond Penguin
This infographic covers all aspects and provides facts about the main areas in SEO such as how 43% of the business population today make use... [Read the full story]

Google

Google Product Search Becomes Google Shopping
Google product search has been a stalwart of online shopping for some years now, since 2002 when it was called Froogle in fact, but the process behind it is changing. It’s a big change that will have a substantial impact on merchants and shoppers alike.
Google Shopping
Google Shopping, as it will be called from the end of 2012, is designed around a commercial model based on product listing advertisements. Creating this commercial relationship between merchants and customers will encouragthe merchants to offer higher quality data and keep all... [Read the full story]

Yahoo

July 13, 2011 · Comments Off on Official: Yahoo Site Explorer to Be Discontinued

Yahoo Site Explorer Shutting Down
Well, this post will be short and sweet – I’m not sure if you’ve heard but Yahoo! Site Explorer will officially be sent to the dumpster later this year. The exact date has yet to be determined, however, the APIs are set to expire on September 15th. Due to the Bing and Yahoo merger this doesn’t come as much of a surprise. Also not a surprise, Yahoo! is recommending webmasters get signed up with Bing Webmaster Tools as Yahoo! Site Explorer winds down.
What are your thoughts about “no more Yahoo Site Explorer”? Personally, I have... [Read the full story]

adCenter

September 5, 2011 · Comments Off on adCenter Broad Match Enhancement Released – What You Should Know!

adCenter has rolled out some enhancements to the Broad/Phrase Match algorithm as of early August. These enhancements are expected to drive increased click volume for all advertisers currently using Broad Match. We have received some specific information on expectations of the change from our Yahoo reps:
Broad Enhancement Launch Date
Enhanced Broad Match was rolled out between August 4 and August 8
Expected Results of Broad Enhancement
Increase in click volume for advertisers currently using Broad Match
Decrease in click volume for advertisers only using Exact and Phrase Match
Quality of clicks... [Read the full story]

Adwords Editor

August 27, 2011 · Comments Off on Adwords Editor Version 9.5 Update for Windows and Mac

If you run an Adwords campaign, hopefully you are already using Google Adwords Editor. Plain and simple it is a massive time saver and allows for large updates such as keyword expansions to be completed much easier with a simple import and upload. For those without Adwords Editor, you can easily download it here: http://www.google.com/adwordseditor/. For those currently using this awesome tool, here are some of the more important highlights you’ll find with version 9.5:
Expanded Support for Location Extensions
Finally the address doesn’t have to currently exist within the account in... [Read the full story]

Content Network

January 26, 2010 · Comments Off on Google To Serve More Targeted Ads in Gmail

So, it seems that ad serving is the order of the day for Google. I wrote about improving your ability to target Gmail on the Content Network and now it appears Google is also improving the ads being served on Gmail.
The change to ‘relevancy’ includes using related emails you’ve previously received as a basis for serving ads to a current email that may not match any “better” ads from Google’s inventory. This could be due to the absence of relevant keywords in the contents of the e-mail or due to Google’s ad serving algorithms.
Basically, rather than serving ads which have absolutely... [Read the full story]

Quality Score

Defining Google Adwords Ad Rank and Quality Score
Each time a search is conducted on Google or a Google Search Partner an auction is performed. The result of this auction determines where each AdWords advertiser’s PPC text ad will be placed on the search results page. Typically a high ad rank is desired by most...

Straight from the MS Advertising blog, it looks like adCenter will soon have its own version of Quality Score in paid search for Bing/Yahoo.
Microsoft adCenter Quality Score
adCenter Quality Score Feature Highlights
adCenter Quality Score will be on a 1-10 scale, and be calculated at the keyword level for each match-type...

I’ve been following recent threads and complaints popping up in forum threads and posts by Google advertisers claiming a major decrease in Quality Score for their top keywords. Because Adwords quality score is such an important metric in determining both CPC and ad positioning this is certainly an understandable...

Google Quality Score
As part of PPC For Hire‘s ongoing quality score myth busters, I wanted to touch on the ideal quality score number. This begs the question – is 7/10 good enough?
First, lets go over a quick refresher of what quality score is:
Quality score is kept at the keyword level, ad level, and...