Neiman Marcus: Maintaining The Personal Touch In A Digital World

No industry has experienced the disruption of digital transformation more than retail. Amazon.com has upended virtually every segment of this venerable industry, well beyond the bookstores that constituted the online retailer’s original target.

The luxury segment of the retail business is by no means immune. Furthermore, it has an additional layer of digital disruption, as the self-service nature of ecommerce goes contrary to the high-touch essence of luxury retail.

The result: not only must luxury retailers bet their very existence on digital transformation, but they must do it without jeopardizing the core of what makes them special to their customers – a tall order to be sure.

Neiman Marcus: Beyond Omnichannel

Neiman Marcus Group, which in addition to its flagship stores owns luxury retailers Bergdorf Goodman, mytheresa.com, and Last Call, faces just such a bet-the-company predicament. Now with this year’s all-important Black Friday right around the corner, the retailer continues to drive innovation.

Intellyx publishes the Agile Digital Transformation Roadmap poster, advises companies on their digital transformation initiatives, and helps vendors communicate their agility stories. As of the time of writing, Instart Logic is an Intellyx customer. None of the other organizations mentioned in this article are Intellyx customers. Image credit: Thom Jackson.