Working for 24 hours straight might sound crazy, but it’s something a Campbell-based company is happy to do for one lucky nonprofit organization each year.

ZURB, a product design company, will spend 24 hours next week creating a marketing campaign for Downtown Streets Team. The annual “Wired” event will see ZURB employees and volunteers create a new website, posters and T-shirts for the organization that aims to eliminate homelessness.

Last year ZURB worked with Sacred Heart Community Services, which assists more than 70,000 people and families struggling to make ends meet. The end result was a fully packaged marketing campaign for Sacred Heart’s holiday program, Making Hope a Tradition.

This is the eight year that ZURB has participated in “Wired.” Other previous beneficiaries were Rebekah Children’s Services, Sacred Heart, RAFT, Pie Ranch, Family Giving Tree and Rebuilding Together Peninsula.

Downtown Streets Team has housed 295 people and helped 303 people find employment. The organization provides housing, education and job training to homeless.

Downtown Streets Team newest program KARTMA aims to teach members barista skills using a mobile street cafe. The nonprofit hopes those involved in the KARTMA program will pursue their own entrepreneurial endeavors.

“Wired” begins at 8 a.m. on Aug. 27 and will continue until 8 a.m. the following morning.

Jasmine Leyva is a writer for the Silicon Valley Community Newspapers reporting on news in the city of Campbell. She is a San Jose State University alum, enjoys reading and can be found practicing yoga in her spare time.

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