Pala Efendi is coming as a fresh breath to the Turkish Coffee scene in Europe. Developed in cooperation between Pala Export GmbH of Germany and Coffee Talks Limited, the new Turkish Coffee brand will be launched at the Europe's leading exhibition, Anuga next week. The Turkish Coffee fans will have the opportunity to taste three varieties of Pala Efendi Turkish Coffee, which are medium-roasted, dark-roasted and with mastic between 7 and 11 October. The product will start hiting the shelves of thousands of Turkish markets throughout Europe immediately afterwards.