Category: Music Business Executives

According to a report published by Rumor Mill on Friday, February 26, 2016, Jay-Z held meetings with Samsung with the objective of Taking Tidal, a producer company, off its hands. Samsung, a South-Korean firm collaborated with Jay-Z in the successful launching of Magna Carta Holy Grail and Roc Nation in 2013. According to a New York post by Claire Atkinson, there has been on and off talks to discuss the direction Samsung and Tidal are taking. In addition to this news, there are some rumors by HITS industry reporter called I.B Bad, on the possibility of Samsung having written a cheque to Kanye West following its collaboration in the long-awaited documentary dubbed The Life of Pablo.

Atkinson reports that Samsung is working on a massive project with Kanye, but they prefer keeping it a secret until further notice. I.B’s new magazine column points out Tidal’s $10 million contracts with North, apart from recent contributions by Rihanna, Beyonce and Kanye although they have not attracted new subscribers to the business. The entire future of Tidal depends on Desiree Perez’s involvement. Desiree Perez is Jay Z’s manager consistently working hard at ensuring Tidal, Roc Nation Sports, and Roc Nation land business deals. She is a tough negotiator; hence the bright future of Tidal.

Among the companies eyeing Tidal with the belief that their premium service can generate their independent music services are Google and Spotify. Spotify has had discussions with Tidal over producing a Tidal.com product powered by Spotify. A recent source explained the pressure and mission of Google and Spotify to merge with Tidal in business. According to reports, Tidal is in trouble, and Jay-Z has donated thousands of dollars to recuperate it. Another source said that Tidal received financing from prospective investors including SoftBank and Sprint. A music insider reporting for showbiz explained that Tidal needed a new home for it to stay alive. During its launch, Tidal managers approximated its worth to $250 million whereas its current value approximates $100m.

About Desiree Perez

Desiree Perez is closely associated with Jay Z. Desiree. He has worked with Jay-Z for over 20 years with successful working relations at SC Enterprises and Roc Nation Sports. Desiree is a tough and fierce business negotiator. Desiree’s history and street presentation beat that of Cookie Lyons’s Empire actor. Simply put, Desiree is a boss! She negotiated Beyonce’s Formation stadium tour besides winning Rihanna’s Samsung contract.