Benjamin Allison

Benjamin Allison graduated from the Ontario College of Art and Design in 2005, with a BDes. His class was first to receive the brand spanking new degree from OCAD; but they hadn’t quite worked out all the bugs yet, and that is painfully evident in his work… you know what they say about early adopters. Anyway, he’s worked in the field for 11 years, can tell the difference between Helvetica and Helvetica Neue blindfolded, and has plans to start his own firm, Jab Design and Advertising, later this year. He also likes scotch.

When it comes to marketing campaigns, email may still be a better option than direct mail, but it’s losing ground quickly as the battle for your inbox intensifies. A study by the CMO Council found that the ROI of email marketing is quadruple that of direct mail…