“Family Guy” creator and director, writer, and star of the recent comedy “A Million Ways to Die in the West” Seth MacFarlane recently announced that he will match up to $1 million if it’s donated to Burton’s Kickstarter campaign between June 27 and July 2.

The PBS program “Reading Rainbow” ran between 1983 to 2006 and Burton later created a "Rainbow" app. On May 28, former host Burton began a Kickstarter campaign to create an online version that he said he hoped would let children watch at home and allow schools to use the program without any cost.