LATEST ADVERTISING NEWS

Amnet launched in Sri LankaDentsu Aegis Network ushers in a new frontier in Sri Lanka's media & data landscape, with the launch of Amnet; the global leader in programmatic advertising, transforming the media, marketing and digital domains in the country. The launch was attended by senior leaders of multinational brands, c....

ColomboGazette.com

Lawmakers ask to see Tim Cook's emails as part of wide antitrust probeAs part of Congress' far-reaching probe into antitrust behavior involving Apple, Facebook, Amazon, and Google, the House Judiciary Committee today sent a letter to Tim Cook asking to see a wide range of internal documents pertaining to their investigation.
The request is incredibly broad and spe....

bgr.com

W+K New York wins lead creative agency for McDonald's USAMcDonald's USA announced that Wieden+Kennedy New York has been named its new lead creative agency for US business. This marks a switch from Omnicom, which won the business in 2016 and created a bespoke agency, We Are Unlimited, to handle the McDonald's business.
The announcement, according to a McD....

Thedrum.com

6 paid iPhone apps on sale for free on September 13thA long week full of huge iPhone news has finally come to a close, but not before we toss you a few more free apps for you to download in anticipation of your upcoming iPhone 11 or iPhone 11 Pro. Plus, if you hurry, you might be able to snag a few of the free app's from yesterday's post, as at least ....

bgr.com

What We Learned at Dmexco 2019, Ad Tech's Week in the SpotlightAd tech's week in the German spotlight has come to a close, with plenty to think about for the 40,000 advertising and marketing technology delegates at Dmexco. IAB Europe opened the Dmexco conference, organized by Koelnmesse, with some eye-popping numbers: Programmatic spend is growing, topping EUR1....

YouTube Changes Music Chart 24-Hour Rankings to Exclude Paid Ad ViewsAs a measure of overnight popularity, the number of views a music video garners on YouTube in its first 24 hours has become a key yardstick for bragging rights for artists and fans. Now the Google-owned video giant has officially changed its methodology for YouTube Music Charts to no longer count pa....

10 questions with... Sarah Golding, UK CEO at The&PartnershipEach week, The Drum talks to a range of media and marketing professionals about their roles, but rarely do they get a chance to show who they are and what drives them as people. The Drum's 10 Questions series attempts to offer a little more insight into those personalities. Answering the questions....

Channel 4 and Oral-B invite viewers to brush up on their dental hygieneChannel 4 and Oral-B have forged a new advertising partnership which will see both brands apply some bite to dental issues with a series of bespoke ads featuring the cast of First Dates, Celebs Go Dating and Hollyoaks.
The celebrity pulling power will see the cast of each show appear in three separ....

Here's where to pre-order the new iPhone 11TL;DR: Starting Sept. 13 at 5 am PT (8 am ET), iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max are available for pre-order, to be released Sept. 20. Pre-order a new iPhone from Apple, Walmart, Best Buy, Verizon, AT&T, Sprint, or T-Mobile.
If you somehow missed all the buzz surrounding Apple....

Mashable

Google Tweaks Algorithm to Highlight 'Original Reporting' in Search ResultsGoogle has tweaked its algorithm to elevate original reporting in its search results, a product change that could benefit publishers that spend on newsgathering and spell disaster for aggregated news outlets that rely on search results for digital advertising revenue. The product update is intended ....

Adweek.com

Ad world joins in call pushing US Senate to act on gun violenceChief executives from five of the big six advertising holding companies are among the 145 major business leaders who have signed a letter urging the US Senate to act on gun violence.
Mark Read of WPP, Yannick Bolloré of Havas Group, Michael Roth of Interpublic Group, John Wren of Omnicom Group and....

Thedrum.com

Advertisers Will Spend a Lot More on Amazon in 2020, Forrester PredictsEver since a 2016 survey from research firm Advertiser Perceptions put Amazon on the advertising map, the industry has seen Amazon Advertising grow from a plucky upstart to maturing threat to Google and Facebook. Despite 117% growth in Amazon ad revenue from $4.6 billion in 2017 to $10.1 billion in ....

Adweek.com

Patti Smith Reportedly To Become Saint Laurent's 'New Face' At Age 72Patti Smith has taken on a new gig, and it has nothing to do with music, poetry, or any of the other talents she is known for. Instead, the 72-year-old punk rock legend is reportedly set to become the new face of Saint Laurent’s advertising campaigns, Page Six reports.
An insider told Page ....

inquisitr.com

Killer Tracks Rebrands as Universal Production MusicKiller Tracks, which in 2019 celebrates 30 years in the business, has rebranded as Universal Production Music (UPM). UPM creates, produces and licenses music for use in film, television, advertising, broadcast and other media. With the new name, the Universal Music Group division also launches a rev....

Long live the chief marketing officerThe word on the street is that the days of the chief marketing officer (CMO) are numbered. Tenure of CMOs is the shortest in the C-suite and shrinking. Articles and blogs talk of the "vanishing CMO", the death and rebirth of the function, and why the role – and the title – have already been cons....

Thedrum.com

AT&T's Terrible New TV Branding Confuses Even AT&TAT&T's efforts to dominate the online streaming (and advertising segment) has had a bit of a rocky start. After spending more than $150 billion to acquire both DirecTV and Time Warner in recent years, AT&T's been losing subscribers hand over fist anyway. Part of the problem is that the c....

Despite GDPR, Programmatic Advertising Is Still Growing in EuropeDespite the headwinds posed by the advent of privacy legislation such as the General Data Privacy Regulations, programmatic ad spend in Europe rose by 33% last year to hit EUR16.7 billion (about $18.4 billion), although concerns around transparency persist. The findings came in the IAB Europe's Atti....

Eurostar tasks Engine with driving new communications platformRail operator Eurostar has tasked marketing communications specialists Engine with spearheading an all-new communications platform for the brand in 2019.
This will be led by a new European campaign this autumn designed to remind the travelling public of the ease and pleasure of travelling via Euros....

Thedrum.com

Programmatic revenues hit €16.7bn in Europe last year – up 33%Programmatic revenues in Europe grew by a healthy 33% in 2018 to reach €16.7bn, despite concerns from advertisers about the effectiveness of the current digital supply chain and worries that GDPR would impact digital spend.
Although brands in the region have been questioning the value of their ....

Thedrum.com

Homebase campaign ramps up turnaround efforts after Hilco £1 acquisitionHomebase has launched its first advertising campaign since revamping its marketing strategy following a tumultuous few years for the retailer.
Last year the retail park veteran announced it was to close 42 of its stores across the UK, as it joined a string of high street retailers facing uncertai....

Thedrum.com

2019 Adweek Readers' Choice: Best of Tech Awards Finalists PollThank you for helping us recognize the top advertising and marketing technology providers by voting in our inaugural Readers' Choice: Best of Tech Awards. We are putting the power in the hands of our community and want to offer you--the readers--a say in who should be crowned champion across 24 cate....

Adweek.com

How P&G's 'The Look' Broadens the Black Experience in MediaWhen media and advertising train its eye on black men, the results are often shallow and stereotypical at best. At worst, portrayals focus solely on what activist DeRay Mckesson calls "the sad story" of poverty, hardship, addiction and imprisonment. That's why he was heartened by P&G's "The Look....

Slofies are a thing now, thanks to Apple's new iPhone 11Has the selfie game as we know it just been changed for good?
At its event on Tuesday, Apple debuted the new iPhone 11 and iPhone 11 Pro, which feature upgraded cameras and multiple lenses.
Among the cool new camera features, however, the company also announced that those who buy the new phones wi....

Mashable

The first thing you see on an LG smart TV is now an adLG Electronics is now placing native ad units in the launch bar of its smart TVs, specifically pitching entertainment advertisers to buy their way onto the big screen.
The South Korean-based TV maker first tested the units in March, and they are now widely available. Matthew Durgin, LG's US head of....

Thedrum.com

People on the move including 4Creative, BBC, IPG and Unlimited GroupThis week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below.
This week includes moves from 4Creative, BBC, IPG and Unlimited Group.
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BBC Global News
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48 U.S. states launch anti-trust investigation into GoogleGoogle now faces an anti-trust investigation by 48 U.S. states... for alleged monopolistic behavior.In a news conference Monday, Texas Attorney General Ken Paxton, one of the probe's leaders, said Google dominates all aspects of internet advertising and search, though he noted that this is an ....

Google says 'Play Pass' subscription service is coming soonPlay Pass is an upcoming subscription service from Google, where paying every month will grant you access to a library of apps and games with no advertising or in-app purchases. Google began testing the service in July, and now it seems the official release might be imminent.
It’s almost ....

Here's How Amazon Will Impact the Entire Advertising EcosystemWe've been hearing about Amazon challenging the digital marketing duopoly that is Google and Facebook for several years now. According to a new report from Forrester, however, the impact of Amazon's continued expansion in advertising will have ripple effects far beyond the tech giants--and will be f....

Adweek.com

Here's Gartner's Advice for Marketers with Shiny Object SyndromeMarketing executives looking for the next big thing in tech have at least 28 options, according to Gartner's latest Hype Cycle for Digital Marketing and Advertising, which illustrates how technologies mature from shiny objects to widespread industry adoption--if they don't die out first. Artificial ....

State Attorneys General Announce Google Antitrust InvestigationState Attorneys General representing 50 U.S. States and territories officially announced that they have opened an antitrust investigation into Google Monday. The investigation will initially focus on Google’s advertising business, but may widen in scope as it unfolds. The State Attorneys Gener....

Variety.com

The savannah, an F1 grid and the moon host Sky's UHD showcaseSky's in-house advertising agency has released bold video creative detailing the power of Ultra HD content across its Sky Q platform.
Sky Creative Agency, the UK's largest in-house creative shop, transported a man and his dog into a Formula 1 starting grid and amid wild elephants in the savannah.....

Thedrum.com

Ad Giant Interpublic Elevates Philippe Krakowsky to COOInterpublic Group, one of the nation's biggest advertising companies, on Monday named Philippe Krakowsky to the role of chief operating officer, putting him in line to succeed its CEO, Michael Roth, as the corporation's next leader. Krakowsky, 57 years old, has been with Interpublic in several criti....

Variety.com

China's Sohu Seeks Games Consolidation With $500 Million Bid for ChangyouSohu, one of China's Internet pioneers, is offering to buy out its games subsidiary Changyou in a deal that values Changyou at $532 million. Both companies currently have their shares listed on NASDAQ, but if the deal goes ahead Changyou would lose its separate stock listing. Sohu, which has interes....

About Advertising

Advertising or advertizing[1][2][3] is a form of communication for marketing and used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. This type of work belongs to a category called affective labor.[citation needed]

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