When the Polls Don’t Match the Narrative

Friday, September 14th, 2007 at
12:07 pm

I’m not a big fan of opinion polls, especially when average Americans are polled on a subject that they really don’t know or can’t know much about. One of the recent polls that the media has enjoyed reporting the results of is whether folks think the “surge” in Iraq is working.

Frankly, the average American, myself included, has no way to know definitively whether the surge is “working” or not. It mostly depends on your definition of “working” and what you’re hearing from the news media. A poll of people without all the facts — and if you’re not in the military or the government, you probably don’t have nearly enough facts — is pretty much useless.

Still, the media like to use them to generate news, and back in July, CBS News polled Americans and found that 19% thought the surge was “making things better”. However, when that poll started to go against the liberal media narrative of how bad things are going there, their coverage reflected their displeasure at the outcome.

On the day of the long-anticipated report from General David Petraeus on the “surge,” the CBS Evening News ignored how its latest poll discovered the third straight month of an increase in the percent of Americans who believe the surge has “made things better” in Iraq. As the percentage has gone up, CBS’s interest in the result has gone down. In July, anchor Katie Couric led with how only 19 percent thought the surge was “making things better” and a month later, in August, when that number jumped to 29 percent, CBS and Couric gave it just 12 seconds 20 minutes into the newscast..

While Monday’s CBS Evening News skipped how the share crediting the surge for “making things better” rose to 35 percent in the survey conducted through Saturday, the newscast found time to highlight three other findings that stressed public opposition to the war and distrust of President Bush.

When the poll backs the narrative, it leads. When it doesn’t, find some other way to ask the question to get the “right” response.