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Customers at the supermarket giant have been targeted by fraudsters, who get the victims to sign up to premium rate texts costing anywhere up to £4.50 a time – just by answering a “survey”.

The questionnaire, which is nothing to do with the retailer which operates numerous stores across Birmingham and the Midlands, demands a mobile number after offering the chance to win £500 worth of Tesco vouchers.

Some victims have been billed as much £80 before noticing the rip-off charge.

Now Tesco has launched a probe after being alerted to the scam, according to Mirror Online, which centres around a survey headed “Congrats on this Tesco promotion”.