Optimized for iPhone and iPod touch, Zippy does most of the things you’d expect from any half-decent to-do list app, but it delivers insights into your activities using gorgeous graphics to boot. Yes, Zippy is as much about the aesthetics as it is the nuts and bolts.

It won’t take you long to figure out how to add tasks to your to-do list, but it’s the infographics and insights on your completion-rate that takes this to the next level.

You can see how many tasks you completed on time, with a breakdown of when you completed them, including the time-of-day and day-of-the-week, which shows you when you’re at your most productive. It’s easy to set reminders to complete a task too.

“The goal from the outset was simplicity,” explains creator Amit Wadhawan. “Most apps you see out there have you create a task first, then edit it with swipes and taps to add in reminder times, tags, etc. With Zippy, that’s all part of creating the task that just flows and makes the whole process effortless and quick. The idea was to not spend time creating and organizing a task but focusing on knowing what needs to get done.”

Everything about Zippy is lovely, and it’s available to download now for $0.99.