Holiday fun meets digital with Chocomel

Chocomel is the reigning chocolate milk king in the Netherlands and Belgium. Though it is popular year round, especially during the cold holiday season there is an old Dutch tradition to drink hot chocolate milk with whipped cream. A delicious combination. Just like Chocomel and Dept.

Celebrating a new holiday custom

Every year around Sinterklaas, Chocomel releases its Letter packs – one of the fastest selling limited editions available. As their fresh leading agency, Dept developed the campaign A tot Z: updated packaging, social media, display banners and a unique TV commercial. The entire campaign was built around a simple idea. People love to make words with the letter packs, so we want all assets to celebrate this custom.

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The Letters campaign is part of a larger brand strategy (also developed by Dept) that focuses on the iconic traits of the brand and nothing else. We developed a new tagline, a new identity and a new guiding strategy for all communication: funny, powerful and yellow. Anything you see from Chocomel is always adhering to those three rules. Making sure an iconic brand gets iconic communication.

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