The Local Consumer’s Digital Path to Purchase

Inevitably, the path to purchase has become much more complex with the advancement of digital media. While buyers once heavily relied on word of mouth recommendations, they now have a proliferating number of channels to research and evaluate who or where to buy from. This is especially confusing for business owners, who must adapt to all the directories, social media sites, and apps that people are using to find local businesses. Considering the kind of decisions consumers are making and how they are making them, Local Market Launch has architected an infographic to map out the many stops on the path to a final purchase.

Infographic Resources

What Is IJ Anyway?

Infographic Journal is an infographic archive that focuses solely on infographics. Our goal is not to publish every infographic on the planet but rather the best of the best. This is what differentiates us from Visual.ly, Pinterest and myriads and myriads of infographic blogs and archives that currently exist.

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