19.
GOOGLE PATENT Query entity detection Search engine receives a search query, determines whether the received search query includes an entity name, and determineshttp://www.makebeliefscomix.com/Comix/ whether the entity name is associated with a common word or phrase. Generate a link to a rewritten query or include a restrict identifier associated with the entity name (US Patent 7,536,382) 19

44.
GoodRelations Core Classes• gr:BusinessEntity for a company or business• gr:Offering for an offer to sell, repair, lease something, or to express interest in such an offer• gr:ProductOrServiceModel for the datasheet describing the features of a product• gr:LocationOfSalesOrServiceProvisioning for a store or location from which the offer is available 44

45.
GoodRelations Core Classes• gr:BusinessEntity for a company or business• gr:Offering for an offer to sell, repair, lease something, or to express interest in such an offer• gr:ProductOrServiceModel for the datasheet describing the features of a product• gr:LocationOfSalesOrServiceProvisioning for a store or location from which the offer is available 45

48.
gr:Offering multi-products http://www.ebusiness-unibw.org/tools/grsnippetgen/If you have multiple products within the same web page,simply create and copy the snippet multiple timesreplace all ocurrences of the element #offer inside the samesnippet by #offer1, #offer2, etc. 48

49.
GoodRelations Core Classes• gr:BusinessEntity for a company or business• gr:Offering for an offer to sell, repair, lease something, or to express interest in such an offer• gr:ProductOrServiceModel for the datasheet describing the features of a product ...• gr:LocationOfSalesOrServiceProvisioning for a store or location from which the offer is available ...• See http://www.heppnetz.de/ontologies/goodrelations/v1 49

59.
THE LAND OF THE UNICORN...?If everyone would subscribe to such a system and create good metadata for the purposes of describing their goods, services and information →• it would be a trivial matter to search the Internet for highly qualified, context-sensitive results 59

77.
LATENT INDEX SEMANTIC From exact KW matchings to semantic domains What this page is really about ?Semantic Domain Find related terms to a main keyword Exploiting microformats and semantic-WEB for SEO purposes 13

83.
GOOGLE PATENT Query entity detection Search engine receives a search query, determines whether the received search query includes an entity name, and determineshttp://www.makebeliefscomix.com/Comix/ whether the entity name is associated with a common word or phrase. Generate a link to a rewritten query or include a restrict identifier associated with the entity name (US Patent 7,536,382) Exploiting microformats and semantic-WEB for SEO purposes 19

108.
GoodRelations Core Classes• gr:BusinessEntity for a company or business• gr:Offering for an offer to sell, repair, lease something, or to express interest in such an offer• gr:ProductOrServiceModel for the datasheet describing the features of a product• gr:LocationOfSalesOrServiceProvisioning for a store or location from which the offer is available Exploiting microformats and semantic-WEB for SEO purposes 44

109.
GoodRelations Core Classes• gr:BusinessEntity for a company or business• gr:Offering for an offer to sell, repair, lease something, or to express interest in such an offer• gr:ProductOrServiceModel for the datasheet describing the features of a product• gr:LocationOfSalesOrServiceProvisioning for a store or location from which the offer is available Exploiting microformats and semantic-WEB for SEO purposes 45

112.
gr:Offering multi-products http://www.ebusiness-unibw.org/tools/grsnippetgen/If you have multiple products within the same web page,simply create and copy the snippet multiple timesreplace all ocurrences of the element #offer inside the samesnippet by #offer1, #offer2, etc. Exploiting microformats and semantic-WEB for SEO purposes 48

113.
GoodRelations Core Classes• gr:BusinessEntity for a company or business• gr:Offering for an offer to sell, repair, lease something, or to express interest in such an offer• gr:ProductOrServiceModel for the datasheet describing the features of a product ...• gr:LocationOfSalesOrServiceProvisioning for a store or location from which the offer is available ...• See http://www.heppnetz.de/ontologies/goodrelations/v1 Exploiting microformats and semantic-WEB for SEO purposes 49

118.
hReview into HTML markupBy default, Google assumes that your site uses a 5-point scale, where 5 is the best possible rating and 1 is the worst. Exploiting microformats and semantic-WEB for SEO purposes 54

123.
THE LAND OF THE UNICORN...?If everyone would subscribe to such a system and create good metadata for the purposes of describing their goods, services and information →• it would be a trivial matter to search the Internet for highly qualified, context-sensitive results Exploiting microformats and semantic-WEB for SEO purposes 59