Determining your next steps

- Hopefully by now, you're feeling comfortable…with the basics of search engine optimization.…You've probably also seen the rabbit hole of SEO.…And you may have been left wanting more.…If that's the case, you can certainly dive deeper…into any of the topics that we've covered,…or learn more about topics we haven't.…While there are lots and lots of online resources…out there on SEO that can help you learn more…and keep up with the latest information.…The blogs and forms at moz.com are…a fantastic place to start.…

We use some of the moz tools throughout this course…and the folks that curate and contribute to their content…are top-notch and extremely well regarded…across the industry.…On the offline front, there are no shortage…of books on the topic.…But one that stands out is…"The Art of SEO: Mastering Search Engine Optimization"…Not only can you learn even more…from some tried and true experts.…This book also serves as an excellent reference…to keep on your shelf.…Wherever you go from here,…I hope you've gained a solid foundational knowledge…

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12/15/2014

Increase your website's visibility on search engines like Google and Bing and attract the right kind of traffic to the right pages on your site. Learn about search engine optimization including how to read a results page, find your ranking, and see how rankings affect businesses large and small. Discover how to implement foundational optimization strategies and techniques, including how to conduct keyword research, build inbound links, optimize your pages and content, measure your successes and progress, and plan for a long-term SEO strategy. Additionally, learn specific SEO tips for ecommerce, local search, and mobile audiences to expand your reach.

This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.