The official CSG blog

Politics, Schmolitics — Super Bowl Ads This Year Win Out with Humor

Tue, Feb 6, 2018

Shock, humor, emotion — Sunday’s close Super Bowl game had us (and 100 million other viewers!) glued to the edge of our seats. And Sunday or not, our marketer minds were still tuning in as we took stock of our favorite Super Bowl commercials, and the ones that sent us scurrying for snack breaks instead.

Last year you might remember several ads paying homage to the nation’s immigrant roots and giving nods to civil rights movements. Super Bowl 2018 sang a different tune, with ads taking on a lighter tone as politics took a back seat in favor of some good ole’ humor. (Dodge Ram, take note!)