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Rogers Media introduces Shorts in the City

Rogers Media has begun an online video initiative called "Shorts in the City" in association with Citytv.com, Nissan Canada and OMD Media. The program will offer viewers a selection of serialized online video content from Vuguru, a new media studio in which Rogers is an investor, and distributor Fireworks. The content will consists of 500 episodes of 17 shows in the drama, comedy, sci-fi, thriller, horror and animation genres. The programming will include integrated advertising from Nissan Canada. "Shorts in the City is a first in Canada for serialized content, a wide multi-screen and multi-platform release," said Claude Galipeau, digital media general manager at Rogers Media. "We plan to release the video first on the web and mobile, and then migrate some titles to TV and the Rogers On Demand VOD platform. The content will be available on a range of Rogers brands including Citytv.com, Sportsnet.ca, RogersonDemand.com, Flare.com, Macleans.ca, and Louloumagazine.com. An IPhone application, launching today, is available exclusively to Rogers and Fido customers. The programming will also be available on a new IPad application when it is launched in Canada." A national advertising campaign for the initiative broke yesterday.