UX involves every point of the customer journey, and brings each of these points together to define an individual's relationship with the firm. Advertisers hold a special responsibility in making that relationship a good one - here's how to think through creating a great user experience in PPC!
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February is a glorious month for television in the US, hosting the legendary Super Bowl, a climactic fusion of modern mass media advertising and entertainment. While I remain a sportsball agnostic Seattle nonfan, as an advertising specialist I’m always excited to see how companies will use the...
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Within his recent LinkLove presentation, Will Critchlow talked about this idea of becoming a ‘full stack marketer’ and it’s an idea that resonates here at Distilled and the kind of direction we are working towards as a company. When it comes to being a smarter online marketer, it’s important to...
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While Distilled’s blog usually focuses on e-commerce, high level SEO and big-budget outreach I thought I’d mix it up this week and throw a little something to the hard-working AdSense publishers out there. The following is a beginner’s guide to Google’s advertising network...
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The world of Paid Search has been buzzing today with news of ‘ Enhanced campaigns’ that Google will be rolling out over the coming weeks and will be taking over from the current campaigns entirely by June. For those who haven’t already read about it the short version is that you will no longer be...
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Retargeting is a proven tactic that provides great ROI. Why wouldn’t it be? If you can get past the sometimes-creepy idea of ads following you around the web, it makes complete sense why it would be so effective. Users wouldn’t be on your site if they didn’t have at least some...
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If you’re an SEO, it’s easy to discount the role of PPC in overall online marketing strategy. When most other types of online marketing succeed, they improve search engine optimization: content increases backlinks, usability increases conversion rate and makes our search traffic more profitable...
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Even if you don’t know PPC like an expert, you have probably heard of the elusive ‘Quality Score.’ Simply, quality score (QS) is the grade between 1 and 10 that Google gives your keywords; 10 being absolutely perfect. It is determined primarily by the number of clicks v...
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One of my points last month in 8 PPC Spring Cleaning Necessities was to have the right geo-targeting. I pointed out where you can find which cities and states you are appearing in, and I mentioned briefly that you should create state-specific campaigns for the ones that are performing the best. At...
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SEO and PPC stay pretty separate in the online marketing industry, it seems. I’ve answered a lot of questions about paid search and how it works, but the majority of the industry seems to discount the value paid search can bring to a website (maybe because paid links are so bad?). Sometimes...
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If you’ve just started running paid ads, or if even if you’ve been doing it for a while, there are always improvements that can be made: more keywords to target, bids to be changed, landing pages to be optimized. To help you get a fresh start on your account this spring, I’ve put...
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