"If you don't look good on Facebook, then how will you make contacts?" says one woman interviewed in the video.

Among men, for example, the report says most get chin augmentations, which cost more than $2,000. They get those procedures because during video chat sessions, it's easy to notice someone's chin.

"When someone is talking on Skype or any other kind of social media network, what you see is the movement of the chin when the lips move," Dhir said. "A weak chin or a waddle chin, they stand out most because, again, people don't look confident when they're talking and the definition of their face becomes less."

So why not just lie and use Photoshop? Well many of the people interviewed for the piece say they are using Facebook and social media to find partners, so Photoshop isn't enough.

"Sometimes you have to meet people in real life too," one woman says. "If you don't look the same as in your photo, then it's sort of fake, isn't it?"