"We've cancelled very few shows," he told CNBC. "I'm always pushing the content team. We have to take more risks – you have to try more crazy things. Because we should have a higher cancel rate overall."

By being more risky with the content that is taken on, Reed reckons there is a bigger chance of huge successes – instead of middle-of-the-road safe-players.

"You get some winners that are just unbelievable winners, like 13 Reasons Why," he said. "It surprised us. It's a great show, but we didn't realise just how it would catch on."