3B Digital's Alex Bremer read with interest today a short piece by Rhodri Marsden in the iPaper relating to his own frsutration with targeted advertising. To be fair this frustration is shared by many but it is worth a moment to consider the alternative; a return to the mass untargeted "carpet-bomb" approach of just a few years ago.

Alex makes the point that he'd "much rather be exposed to messages and brands that I'm actually interested in than those that mean nothing" to him.