When a Competitor Moves into Your Space and Eats Your Lunch (and your customers are eating theirs)http://blogs.msdn.com/b/heatherleigh/archive/2006/02/23/538394.aspxI might just have food on the mind (South Beach day 4 and still surviving), but I've been thinking lately about the grocery store wars going on here in the Seattle area (well, the east side at least) and the marketing behind them. Like most metropolitanen-USTelligent Evolution Platform Developer Build (Build: 5.6.50428.7875)One A Day Vitamin &raquo; One Louder : When a Competitor Moves into Your Space and Eats Your &#8230;http://blogs.msdn.com/b/heatherleigh/archive/2006/02/23/538394.aspx#6789673Mon, 17 Dec 2007 16:36:31 GMT91d46819-8472-40ad-a661-2c78acb4018c:6789673One A Day Vitamin » One Louder : When a Competitor Moves into Your Space and Eats Your …<p>PingBack from <a rel="nofollow" target="_new" href="http://oneadayvitamin.info/?p=5683">http://oneadayvitamin.info/?p=5683</a></p>
<img src="http://blogs.msdn.com/aggbug.aspx?PostID=6789673" width="1" height="1">re: When a Competitor Moves into Your Space and Eats Your Lunch (and your customers are eating theirs)http://blogs.msdn.com/b/heatherleigh/archive/2006/02/23/538394.aspx#592822Tue, 09 May 2006 03:11:09 GMT91d46819-8472-40ad-a661-2c78acb4018c:592822HeatherLeighKarl-I bet a lot of people saw it coming. In the meantime, a PCC is being opened right up the street (in addition to the new Whole Foods). I can't wait!<div style="clear:both;"></div><img src="http://blogs.msdn.com/aggbug.aspx?PostID=592822" width="1" height="1">re: When a Competitor Moves into Your Space and Eats Your Lunch (and your customers are eating theirs)http://blogs.msdn.com/b/heatherleigh/archive/2006/02/23/538394.aspx#592745Tue, 09 May 2006 01:33:49 GMT91d46819-8472-40ad-a661-2c78acb4018c:592745Karl DahlquistWow, you were omniscient....Larrys files for bankruptcy.<div style="clear:both;"></div><img src="http://blogs.msdn.com/aggbug.aspx?PostID=592745" width="1" height="1">re: When a Competitor Moves into Your Space and Eats Your Lunch (and your customers are eating theirs)http://blogs.msdn.com/b/heatherleigh/archive/2006/02/23/538394.aspx#540249Tue, 28 Feb 2006 04:01:19 GMT91d46819-8472-40ad-a661-2c78acb4018c:540249HeatherLeigh<P>Tim, seriously? Wait, is this the Tim that blogs about Spam (the meat stuff) regularly? I'm really not the kind of person that anyone needs to be *worried* about. But yeah, I analyze things that I notice. Some people might even call that blogging ; )</P>
<P>I do care if someone did marketing at a company with poor marketing, especially if they were in a position where they were in charge of making marketing decisions. I would look at other things on their resume too and if those other things looked good listen to why they joined and left that company but knowing the industry is part of recruiting. But just to be clear, we&nbsp; really target folks coming out of the tech industry, even for our marketing roles. That's not to say that retail marketing folks can't get hired here but it's not a big target for us in my space. So when we are hiring people from out of industry, they have really done some impressive/amazing work previously. </P><div style="clear:both;"></div><img src="http://blogs.msdn.com/aggbug.aspx?PostID=540249" width="1" height="1">re: When a Competitor Moves into Your Space and Eats Your Lunch (and your customers are eating theirs)http://blogs.msdn.com/b/heatherleigh/archive/2006/02/23/538394.aspx#540161Tue, 28 Feb 2006 01:33:24 GMT91d46819-8472-40ad-a661-2c78acb4018c:540161TimYou have been thinking about this a lot, Heather. And I am worried about you.
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<br>The real questions remains, however, when Larry's Market goes under and you see a Marketing resume with Larry's as their last position are you going to say, &quot;Um, PASS!&quot;<div style="clear:both;"></div><img src="http://blogs.msdn.com/aggbug.aspx?PostID=540161" width="1" height="1">re: When a Competitor Moves into Your Space and Eats Your Lunch (and your customers are eating theirs)http://blogs.msdn.com/b/heatherleigh/archive/2006/02/23/538394.aspx#540139Tue, 28 Feb 2006 00:39:20 GMT91d46819-8472-40ad-a661-2c78acb4018c:540139HeatherLeighI guess I'm a marketer but not a &quot;marketer&quot;, if you know what I mean. We are all marketers.<div style="clear:both;"></div><img src="http://blogs.msdn.com/aggbug.aspx?PostID=540139" width="1" height="1">re: When a Competitor Moves into Your Space and Eats Your Lunch (and your customers are eating theirs)http://blogs.msdn.com/b/heatherleigh/archive/2006/02/23/538394.aspx#540115Tue, 28 Feb 2006 00:08:51 GMT91d46819-8472-40ad-a661-2c78acb4018c:540115Brian TolandGreat well thought out post. Hopefully someone at Larry's will care enough to listen. &nbsp;You better watch it, you're in danger of becoming a marketer. &nbsp;:) &nbsp;<div style="clear:both;"></div><img src="http://blogs.msdn.com/aggbug.aspx?PostID=540115" width="1" height="1">re: When a Competitor Moves into Your Space and Eats Your Lunch (and your customers are eating theirs)http://blogs.msdn.com/b/heatherleigh/archive/2006/02/23/538394.aspx#539932Mon, 27 Feb 2006 19:24:09 GMT91d46819-8472-40ad-a661-2c78acb4018c:539932HeatherLeighPaul- funny, I have ALWAYS thought about doing my own thing like that. I was in the entrepreneur program in college so I always felt that I could. Here's my business (I wouldn't be giving it away since I have seen it done elsewhere before): do lunch catering and come into buildings that don't have a cageteria with an assortment of sandwiches, salads, etc. Many jobs ago, someone did that in our office building in CA and i loved it. Could use that to jump start a food business. I guess I secretly wish that someone else did that business. And yes, I love food. Mostly, fresh, whole foods that are healthy (no chips or cookies in my house).
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<br>johnkenn-as a Microsoft shareholder, I'm glad to hear that ; )<div style="clear:both;"></div><img src="http://blogs.msdn.com/aggbug.aspx?PostID=539932" width="1" height="1">re: When a Competitor Moves into Your Space and Eats Your Lunch (and your customers are eating theirs)http://blogs.msdn.com/b/heatherleigh/archive/2006/02/23/538394.aspx#539245Sun, 26 Feb 2006 00:00:25 GMT91d46819-8472-40ad-a661-2c78acb4018c:539245MSDNArchiveWow. I SO don't care about grocery shopping to this level. I'd rather swoop in, buy some breakfast cerealm swoop out, and get back to coding. :-D<div style="clear:both;"></div><img src="http://blogs.msdn.com/aggbug.aspx?PostID=539245" width="1" height="1">re: When a Competitor Moves into Your Space and Eats Your Lunch (and your customers are eating theirs)http://blogs.msdn.com/b/heatherleigh/archive/2006/02/23/538394.aspx#539180Sat, 25 Feb 2006 19:51:50 GMT91d46819-8472-40ad-a661-2c78acb4018c:539180PaulSounds like you are really passionate about food and have a keen interest in the social/demographic trends you see happening around you. &nbsp;It also sounds like that is the 'x' factor missing at Larry's.
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<br>It's hard to do a heart/brain transplant with people that don't get it. &nbsp;Have you thought of creating your own brand and opening Heatham's Food Boutique? &nbsp;(I know you dislike that old email concatenation, but it seems appropriate here, no?) &nbsp;If I lived in Seattle, I might even shop there - it feels like a nice place.<div style="clear:both;"></div><img src="http://blogs.msdn.com/aggbug.aspx?PostID=539180" width="1" height="1">re: When a Competitor Moves into Your Space and Eats Your Lunch (and your customers are eating theirs)http://blogs.msdn.com/b/heatherleigh/archive/2006/02/23/538394.aspx#539014Sat, 25 Feb 2006 06:26:21 GMT91d46819-8472-40ad-a661-2c78acb4018c:539014anonKeep talking business, analysis, and opinions. &nbsp;This is interesting.
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<br><div style="clear:both;"></div><img src="http://blogs.msdn.com/aggbug.aspx?PostID=539014" width="1" height="1">re: When a Competitor Moves into Your Space and Eats Your Lunch (and your customers are eating theirs)http://blogs.msdn.com/b/heatherleigh/archive/2006/02/23/538394.aspx#538998Sat, 25 Feb 2006 05:45:37 GMT91d46819-8472-40ad-a661-2c78acb4018c:538998HeatherLeighUh-oh, now something called Zupan's is coming: <a rel="nofollow" target="_new" href="http://www.msnbc.msn.com/id/11537385/">http://www.msnbc.msn.com/id/11537385/</a>
<br><div style="clear:both;"></div><img src="http://blogs.msdn.com/aggbug.aspx?PostID=538998" width="1" height="1">re: When a Competitor Moves into Your Space and Eats Your Lunch (and your customers are eating theirs)http://blogs.msdn.com/b/heatherleigh/archive/2006/02/23/538394.aspx#538675Fri, 24 Feb 2006 18:30:19 GMT91d46819-8472-40ad-a661-2c78acb4018c:538675HeatherLeighMaria-Thanks! I guess I absorbed a little of that marketing stuff ; )
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<br>pccbooster- oopsie ; ) I've never even seen one. <div style="clear:both;"></div><img src="http://blogs.msdn.com/aggbug.aspx?PostID=538675" width="1" height="1">re: When a Competitor Moves into Your Space and Eats Your Lunch (and your customers are eating theirs)http://blogs.msdn.com/b/heatherleigh/archive/2006/02/23/538394.aspx#538480Fri, 24 Feb 2006 10:01:23 GMT91d46819-8472-40ad-a661-2c78acb4018c:538480pccboosteryou mean PCC, you heathen, not PFC :)
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<br>the original organic food store. &nbsp;There's one in Issaquah and one in Kirkland.<div style="clear:both;"></div><img src="http://blogs.msdn.com/aggbug.aspx?PostID=538480" width="1" height="1">re: When a Competitor Moves into Your Space and Eats Your Lunch (and your customers are eating theirs)http://blogs.msdn.com/b/heatherleigh/archive/2006/02/23/538394.aspx#538434Fri, 24 Feb 2006 08:12:24 GMT91d46819-8472-40ad-a661-2c78acb4018c:538434MariaHeather,
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<br>You may not consider yourself to be a marketing person, but clearly you've not only perhaps absorbed some skills via osmosis, but you are also a natural.
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<br>I've never been to Larry's but I know exactly the type of store you are describing. &nbsp;I think your recommendations are spot on and they should implement all of them, but especially and starting with number 1. &nbsp;If they did the research and listened to their consumers I am sure they would hear everything you listed under number 3.
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<br>Great post.<div style="clear:both;"></div><img src="http://blogs.msdn.com/aggbug.aspx?PostID=538434" width="1" height="1">