I first discovered Akinator after attending a panel at the Austin Fairmont, where Google had installed a series of phone-booth-like cubbies in which users could interact with its Assistant technology and experience its capabilities.

So, why is Google promoting this app?

According to my research, Akinator isn’t exclusive to Google Home — I was also able to find it in the Apple app store.

But it’s also worth mentioning that Google may be looking to move into Amazon’s territory. Remember when I tried using three smart speakers at the same time? One of the better differentiating features of Alexa was its broad repertoire of app-like skills, including a digital, voice-activated boxing coach.

By incorporating such interactive, game-like apps as Akinator, perhaps, Google could be looking to build its own portfolio of entertainment use cases.

I’ll be at SXSW all week and tweeting about these, well, weird things as I discover them. Feel free to follow along on the wild, bizarre ride.