HACKING AIRBNB. What we should learn from the extraordinary emergence of Airbnb and its new way of providing accommodation.

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The change that Airbnb has brought about in the last few years is that from controlled and secure hospitality to uncontrolled and widespread hospitality. This has put the future of entire hotel categories in the balance. With the growth of the “experiences” market, entire economic categories, including hotels, tour operators and tourism destinations, have been forced to change their economic model. What can we learn from all of this?