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Editorial Reviews

TIMES NEW VIKING are not a font but rather an audaciously talented trio from Columbus OH. Known for shrouding their three-cornered pop constructions in clouds of tape hiss and buzzing noise, they have taken inspirations from sources as diverse as British art-school DIY of the late 1970s, Guided By Voices, Pavement and the Beatles. On Born Again Revisited they told us they'd improved the recording quality by 25% and they have achieved exactly that.Whereas the master for the last album was a cassette, this time it was a VHS.

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Mark Bowen, co-founder of Wichita Recordings, on his fandom for Times New Viking…

This is a love letter.In an age when music has no value, this is a declaration of love to a band that made me believe music can still mean everything to some people; that some people are still driven to be in a band for no other reason than to make music for its own reward.Three oddballs from ... Read more in Amazon's Times New Viking Store

4 - 4.5 stars: really good album, but not quite reaching the greatness of a true Rock classic.

Times New Viking (formed in 2004) are, in my opinion, one of the best and most promising "new" band to have emerged in the past five years. The band consists of two vocalists--one male, one female--guitar, organ and drums. Simply put, Times New Viking play rock and roll precisely the way I enjoy it; that is, with loud, distorted guitars hammering out heavy riffs in songs with catchy hooks and appealing melodies.

Compared to the majority of other bands, the music of Times New Viking is extremely "lo-fi". By this I mean that it is quite a low sound quality. Instruments and vocals are highly distorted and are accompanied by a electronic/metallic sounds that might be reverberation or perhaps feedback; every instrument and voice blends together to form a fuzzy, hissing sludge of noise. The lyrics, to me, are all-but indiscernible. All-in-all, the sound is really something quite primitive. This primitiveness is, in fact, the very feature that gives the band their appeal. In it one finds a full-bodied texture that is pleasant to the ear. Not everybody is going to agree with this assessment-- I suggest taking a sample listen to see if Times New Viking's fuzzy, lo-fi aesthetic is something that you enjoy.

In comparison to the other bands I listen to, the sound-aesthetic of Times New Viking is in many ways reminiscent of the Velvet Underground circa White Light/White Heat. Of course, the style of the two bands is quite different, the similarity lies in the production sound, especially for organ/keyboard and guitar.Read more ›