Monday, February 07, 2011

If you're in the Los Angeles area on Feb 15, come hear my talk at LAMySQL inspired by learnings from real-life experiences. In addition to hearing a very unique and interesting talk, you can win an AppleTV thanks to awesome folks at @NoodleYard.

Data is the most valuable asset of an organization because it's irreplaceable.

Yet, we hear about f**k ups related to data administration every day by startups and organizations of all sizes. Sometimes it's no one's fault. Sometimes it's the fault of a drunk friend who shouldn't have been [wherever he was] at the first place.

Yet, at other times, the disaster could have been prevented. Sometimes, these f**k ups are caused by bad design. Sometimes, it's a bad query that made it into the production branch. Sometimes, it's a human error that ruins the day.

Ever had a bad query slip through QA? Or a configuration option that you thought would help the situation? Sometimes, the resulting disaster could have been prevented if those operating had simply followed the rules. Sometimes it's the lack of presence of rules that leads to a disaster. Sometimes, the "acts of prevention" worsen the impact of the disaster. Sometimes it's over confidence of those administering data.

Imagine deletion of a wrong record or from a wrong server. Or not treating the only SAN as a SPOF. Sometimes, the f**k up has been happening for years, yet no one realized or fixed it.

Sometimes, the f**k up is created intentionally. By focusing on things other than operational and capacity requirements. Sometimes, a small error threatens the very existence of a company.

At least once of a $100M company.

These f**k ups happen everywhere. At organizations of all sizes.

In this talk, Frank Mashraqi will explore real-life inspired, breath-taking (anonymized) use cases that created data administration hell for an organization. He will also explore how, if at all, these f**k ups could have been avoided.

This session presents an opportunity to learn from the real-life costly data administration mistakes of others and what strategies can help you with not getting caught off guard.

Bio

With more than a decade of scalability, disaster recovery and engineering management experience under his belt, Frank specializes in building and scaling NoSQL and SQL based platforms for graph processing and big data deployments using low concurrencies.

He is an expert in audience acquisition through organic search engine optimization and audience monetization through cutting edge technologies as re-targeting, social targeting and influencer targeting.

His past experience includes co-founding a graph processing company that applies advanced sociological theories to online advertising, scaling Fotolog to help it become the 13th most visited site on the Internet, and advising companies like Betaworks, Bitly, TwitterFeed, Chartbeat and ShermansTravel.

He holds a BBA in Accounting and a BS in Computer Information Systems.PS: Many thanks to JoeDevon for inviting me to speak

PS: I'll be driving from the Bay Area so if anyone is interested in riding with me from SF to LA and back, let me know :)