Unruly Media's viral ads chart clocks The Force at 5 million
all-time Facebook
and blog shares. The VW spot has been on YouTube
since January 2011. TNT's "A dramatic surprise on a quiet square"
has received 3.3 million shares in just a few days.

TNT has a way to go before it usurps VW's throne. Created by ad
agency Deutsch LA, the Star Wars skit has been seen nearly 53
million times on YouTube, whereas TNT's has "only" been viewed
nearly 23 million times. Nonetheless, the fact that the
undisputed best viral ad of all time, from the U.S., could be
overtaken by a Belgian stunt is the kind of battle that will keep
ad agency folks riveted to their YouTube accounts.

EARLIER: The television network's ad
agency, Duval Guillaume, placed a large red "push to add
drama" button in the middle of an "average Flemish square" that,
when pushed, provoked a series of high octane events worthy of
any Primetime drama: Unsuspecting Belgians were launched into a
spectacle of gunfights, runaway ambulances, and lingerie-wearing
women on motorcycles.