Ruler Foods to open North Side store on Morgan Avenue | MAP

EVANSVILLE - Ruler Foods, a discount chain grocery store owned by Kroger Co., of Michigan, is expected to open in the former Wesselman's Supermarket at 2040 E. Morgan Ave. within the next five to seven weeks.

Workers presently are doing construction to the empty building's interior.

Rob Murphy, construction superintendent for Auburn, Ind.-based Keen Construction Co., said Keen's work there should be completed within the next three weeks.

Murphy said he expects Ruler will then have the building's exterior refurbished before opening.

Officials of Ruler confirmed that a Ruler store is headed for Evansville, but they said they had no exact date for the opening.

Veterans in the food industry described a Ruler Foods store as a cross between a Save-A-Lot and an Aldi's.