"Stephen Elop only has a few months to show he can turn Nokia around if he is to survive but the new smartphone is unlikely to woo customers back from Apple and Samsung. Investors and analysts say the chief executive has until early 2013 to prove he made the right choice by partnering with Microsoft Windows or his future at the loss-making company will be called into question." Well, I'll be doing my part. I'm buying a 920.

It's clear that Nokia requires strategic relationships which allow them to capture big chunks of marketshare without marketing directly to consumers, but I don't think that the carriers are their way in. I'd be exploring contract opportunities in the enterprise, government, and military sectors. Find customers who don't care about fashion or freedom: institutions.