Motorola announces Moto X launching in Europe next month

It took five months longer than it should have, but Motorola today finally announced that the Moto X is heading to Europe beginning in February. Released in August as an exclusive to the United States, Motorola's 2013 flagship will go on sale in Germany, France, and the UK beginning February 1.

Phones4U sends word that it will be the exclusive UK carrier of the white colored version of Moto X, but the black model will also be available at that store and several other retailers. The Moto X will cost 389.95 GBP (US $640.46). French and German retailers will sell the phone for 399 euros (US $545.55).

Due to higher taxes and market-based pricing, the cost of the Moto X is significantly higher in Europe than it is the US. Motorola has placed discounts on the phone and permanently dropped the price to $399 in an effort to sell more units. Analysts estimate that a disappointing number of Moto X units have been sold in the US, despite a strong marketing campaign, so perhaps going on sale in Europe will help Google reach some of its sales targets.