Nagricoin

Nagricoin offers a token backed by a real product, microelement fertilizer, that will be offered to one of the largest agricultural markets, Brazil. Token buyback ensures steady return on investment.

How it works:

Nagricoin is an ICO held by a biotechnology company NagriTech LTD. The company holds the ICO to fund its new product. It is an organic fertilizer with microelements and antioxidants, a result of 7 years of extensive research. The product was tested by several organisations and has certificates from Brazilian government, Italian and USA research centers that prove its quality.

It increases yield by 10 to 30%, cuts down the amount of nitrates in half, improves drought resistance and is absolutely non-toxic for people and animals.

The funds received from the ICO will fuel marketing campaigns on 9 main markets Nargicoin targets.

Innovation:

Nargicoin doesn’t create a digital revolution. It doesn’t deal with digital at all, for that matter. But the fact that its product and approach to the ICO are pretty innovative grants them a medium mark in this category.

Innovation score: Medium

Token value:

At this point it doesn’t seem that one can actually buy something for NGR, as the company doesn’t offer any services in the sense that most ICOs do. However, Nargicoin offers a very promising way of rewarding its investors.

As the company reaches the point of sustainability, 20% of its annual gross revenue will be dedicated to token buy back at an elevated price. Nargricoin will continue this program, increasing the buyback sum each year, until the last token is bought from the market. After that all tokens are nullified, no new tokens are issued and the campaign is deemed over.

This ensures the token’s rise in price each year and stable but sure income for the investors.

Token value score: Medium

White paper:

The white paper presented by Nagricoin shows a market overview, describes the product the company is offering and points to its competitive advantages. It also shows the marketing strategy, the business plan with a financial forecast as well as justifies NGR’s value for the investors.

White paper score: High

Roadmap:

Nargricoin has been in development since 2010. The company’s founder has spent these years making research, field testing and improving the product and business strategy for private investments. In 2016 he launched first commercial trials and obtained government certificates for the fertilizer in Brazil and Italy.

In the third quarter of 2018, as the ICO is over, the company will begin manufacturing the product and delivering test samples to potential customers for testing. In 2019 Nagricoin will start active sales in South America and Europe and expand in other markets. By 2020 it should be available worldwide.

Roadmap score: Medium

Business model:

Since monetizing the platform is out of question in this ICO, and it is clear that the main revenue stream is selling the fertilizer in bulk, this section takes a closer look on Nargicoin’s marketing strategy.

Nargicoin has two local partners in Brazil. One will offer production lines and marketing channels for farmers. The other has a client base of more than 4,000 farms and has already negotiated a set of agreements with local distributors. A local partner in EU does the same kind of marketing efforts that are done in Brazil.

The financial estimates show that by the end of 2019 the company’s net operating cash flow will be $15 mio, moving the project into the self-financing stage. It is estimated to increase up to $140 mio by the end of 2022.

Business model score: High

Team:

The company’s CEO has 9 years of experience in leadership and biotechnology, he spent almost six years making research for this product. PR lead has been in the marketing industry for 20 years. Head of the research has spent last 30 years engaged in agricultural science.

The advisory board features consultants in finance, business strategy and blockchain technology.

Team score: Medium

Competitors:

Nagricoin enter the market of organic and microelement fertilizers. This market has strong competition, but it grows at the rate of 8% per annum, which is a good sign. Taking into account the innovative product Nagricoin brings to the market and its marketing efforts, it has all the chances of financial growth.

Competitors score: Medium

Overall thoughts:

Nagricoin has a good product, a great marketing strategy and some deals are struck already. It also offers a slow but steady return on investment for the ICO participants. Nagricoin is a good low risk investment.