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Tweetsteria is a new singles event for frisky people with quick fingers and fast devices. Played live in fashionable restaurants and clubs the competition forms singles into couples who collude to win cash. In this blog post I muse on how we can make Tweetsteria’s trivia tell better brand stories. What is Tweetsteria? Where did […]

Starting in early 2016, I resumed teaching SEO at Humber College, Lakeshore campus on Tuesday nights. This is part of the Humber Continuing Education program that reaches out to business professionals and accepts students of all stripes. Last year I met Sam Dhutia of QFoods Canada who brought a real challenge into the classroom. He […]

For anyone who doesn’t already know, SMOJoe has been moonlighting as a part time professor at Humber College for the last year, imparting heaps of wisdom and experience to young people hungry to know all facets of modern Internet Marketing. What are we talking about? Internet Marketing 251 is a multi disciplinary look at the […]

In addition to revolutionizing the office workplace, and the economy, Cloud Computing has also impacted the art of social debate. When friends disagree and use their phones to find facts, they are Cloud Warriors. Cloud Warriors is a live event game, played in a restaurant or bar, by competitors using their smart phones, to win […]

Today, Monday Feb 16th 2015, two days after Valentine’s Day, I’ll share with readers an organic storytelling campaign that I executed on behalf of Toughroof flat roof repair contractor in Toronto. Here’s a full account of the Valentine’s Day Black Roses Story, detailing its many components. Just to be clear, I told this story on […]

Some big things happened when Brian Rotsztein the President and Founder of CIMA, the Canadian Internet Marketing Association was in town last week to speak at WordCamp Toronto 2014. He brought a half dozen copies of his new book Content Marketing Ideas, and some of the manuscript for our cooperative effort, (a book on Story […]

I have an idea for another media monument. Let’s celebrate professional people as superheroes. Over time we could create an index of technologically enabled ‘super’ professionals who do real acts of charity to demonstrate their abilities in accordance with our directives; its a ‘Show Us Your Professional Superhero’ Business Challenge which really comes down to […]

Exceptional content for Debra Andrews of Marketri This post is a reaction to the look-at-me journalism that spews sugar coated cliches in helpful lists. Last week I read a particularly unappetizing LinkedIN blog post from Debra Andrews of Marketri on SEO, upon which I left the comment that is the headline of this post. She […]

Smojoe is proud to present the Toronto Bird Photo Booth Business Challenge. This original bird selfie photo contest awards prizes to businesses with bird portraits. This unique marketing initiative makes new content each week as each competitor submits their photos and story. Each post highlights one particular species of bird. Each week, one business executive […]

There were plenty of financial services marketing experts hanging around The Hilton in Toronto last week, attending the fourth annual Strategy Institute’s Digital Marketing for Financial Services conference which happened June 10, 11 and 12th 2014. Because of SMOJoe’s long standing involvement in CIMA, the Canadian Internet Marketing Association, I was asked to moderate some […]