In midsummer 2006, while my wife and kids were on our yearly trip down to Seattle, to be with our extended Norwegian-Jewish-Cambodian-Icelandic-Swedish-Texan family, the so-called Israel-Hezbollah War was in full rage. My brother-in-law and I were watching Wolf Blitzer on CNN, as he interviewed one pro-Israel talking head expert after another, describing the war not just from the Israeli point of view, but from a right-wing Israeli standpoint.

After the program, he lamented that the voice for Israel in the American media, in public affairs and in politics is almost always from a perspective much further from the right than it should be to reflect the views of the average Israeli, or those of the American Jewish community. He longed for a new organization, based from the positions of moderates, to counter the American Israel Public Affairs Committee and other hawkish pro-Israel groups.