We help our clients take control of their marketing so they can transform their practices, improve their quality of life, and change more lives. We aren't interested in shortsighted tactics or tricks. We focus on long-term strategies that attract the clients and cases you want. Marketing isn't about website visits or leads, but actual business coming through the door.

People don't want to work with companies; they want to work with people. That is why we don't hire people just based on their experience, but also their personality, drive, and a passion for being a positive influence on the world around them. All our people go through a rigorous hiring process before we bring them on board, and everyone we hire is located here in the good ole USA.

Contrary to popular belief, just building a pretty website isn't going to get you the clients you are looking for. First you need to attract people to your website, then you need to convert them to contact you or get something from you and finally, you need to find ways to sustain brand awareness and retain them as a client of your business.

The legal industry is one of the most competitive industries on the Internet. We have provided successful marketing solutions for every practice area you can think of in every state in the US and internationally. We only work with attorneys who want to work with us in a partnership, and aren't interested in cheap tricks or shortcuts.

We help physicians achieve their dreams each and every day. Our medical web marketing services don't focus on the outdated, dangerous practices of page one obsessions and keyword fixations. Instead, we concentrate on answering the questions that weigh on the minds of your ideal patients. Our focus and partnerships allow us to offer unparalleled medical practice web marketing services.

It doesn't matter what type of business you run, the basic fundamentals of highly effective web marketing are the same: be more creative, more forward-thinking, and more tenacious than your competition. What does this mean for you? It means that you can partner with a website design and marketing company that knows how to thrive in very competitive markets.

Website design is the keystone of Foster Web Marketing's program. We help doctors, attorneys, and other professionals gain the edge they need through effective, high quality, custom websites optimized for search engine results. Let us help you convert visitors into contacts...and contacts into clients.

DSS (Dynamic Self-Syndication) is our powerful, inbound marketing software that will allow you to take your business to the next level. DSS allows you to directly update and manage your site, review performances, leads, reputation, social media, and even manage customer relationships.

Are you ready to collaborate with a dynamic, energetic partner for your marketing? Whether you have your own in-house marketing director and team or if you’re just going it alone, we can work with you on campaigns large and small. Our law firm marketing services plans are custom to meet your needs.

Browse through some of our best website designs to see various features and designs available. Design is driven by high quality content and visible through SEO, so you can also review some of the results our marketing services team has had with our clients in the past.

We are a Premier Google sponsor and have won several design and marketing awards over the years. We pride ourselves in creating top-notch website designs and promoting them through some of the best marketing services you can find online.

"Hands down the BEST web company for my legal website. This is the only web company that does it all to make you better on the web to market your presence and services. I continually recommend them to others!"

Watch and read what law firms, solo attorneys, and doctors say about our website designs, web marketing services, web video services, and customer support. If you prefer, contact us and we’ll arrange for you to speak with one of our clients directly.

"I speak with some lawyers who are not sure they can afford a website with Foster. I tell them they can't afford NOT to invest their money with FWM. It should be first priority with any lawyer's marketing budget."

Google has dropped a new feature that makes it a little easier to connect meaningfully with your potential clients. You now have the ability to add a call to action to your Google local presence, putting your most relevant information right in the hands of those who need it most.

Whether you already have a rockstar local presence or you’re looking for a difference-maker to break you out of mediocrity, adding a call to action to your local profile is something every business should consider.

How to Add an Offer or Call to Action to Your Google Local Profile

The first step will be to make sure you’re logged into the account that manages your firm’s Google+/Google Business listings. From there, the simplest way to add your new offer is to search for your brand name, triggering your local card in the search results.

Because you’re logged in, you should see administrative options to edit your profile or add photos. But now, you should also see a new option. Click the “Do more with Google My Business” button to access your dashboard.

You should see a “New” icon on the posts button in your menu, this is where you can add your call to action:

From there, simply make a new post and select the “add a button” option, then highlight the details of your offer or CTA. You’ll definitely want to make sure you add a photo or graphic, and you have up to 300 words to provide additional information.

You’re currently limited to 5 pre-defined button options:

Learn More

Reserve

Sign Up

Buy

Get Offer

But these should be adequate to suit almost any need. Once you’re happy with your text and photo, publish your post then go check it out in the SERPs! (As you can see, you can even add multiple offers).

What to Promote With This New Functionality

Your call to action should provide benefit to your potential clients. Do you have a book or white paper they can download? That makes a great offer.

Do you have a relevant and meaningful landing page where people can learn more about the services you provide, and how they can contact you? That can be a great place to send people as well.

You have a lot of tools at your disposal. Choose to promote things that have been proven converters for you in the past or new things that you want to gain added visibility.

Tracking Engagement Will Be Essential to Gauge Success

None of this is any good if we can’t track the clicks the call to action generates in a meaningful way. You need actionable data above all else, right? Otherwise how do you know what’s working and what’s not?

Google does provide some baseline engagement metrics that can be useful:

However, I would recommend that you also add campaign tracking parameters to your URL so you can track additional behavior and conversion information through Google Analytics.

You Can Promote Your Events Too!

One point you may have already noticed—though we haven’t addressed it yet—is that in addition to adding a button to your local profile, you can also add an event.

In Local Search, Every Edge Counts

It remains to be seen exactly how effective Google's new local promotions and events will be. What we do know, though, is that similar efforts to improve interactivity and drive engagement have been great for businesses. Completed, visually-stimulating Google local profiles continually outperform their more spartan counterparts, and curating a positive reputation through review generation has been demonstrated to increase click-through-rates.

If the past is any indication, utilizing these calls to action will be an indispensable component of any successful business' local presence.

How Does Your Local Profile Stack Up? Request a Free Performance Analysis to Find Out!

Wondering how your firm stacks up in local search? Worried that competitors are one step ahead of you? Do you feel like you have things under control, but are interested in professional feedback about your ongoing digital marketing efforts? We can help! Request your free web performance analysis to learn where your strengths lie and where you have opportunities for improvement.