How To Get More Media Coverage of Your Positive Events – Be The Kicker!One of the easiest ways I know of to garner positive television news coverage is to ‘be the kicker’. Logically, your first question is, “What in the world is a kicker?” The kicker, in television news parlance, is that cute, funny, heartwarming, […]

When non-profit organizations aren’t out changing the world, they’re appealing to supporters and the public for donations. Fundraising is a constant challenge for non-profit organizations and it’s not because people don’t want to give the money – it’s because people don’t always know that there’s a need. That changes by getting media coverage.Fundraising efforts include […]