Brawndo Becomes A Real Product, Gets Taste Tested

By cwaltersDecember 18, 2007

Remember Brawndo from “Idiocracy”—the world’s best and only beverage, the one that mutilates your thirst, and is so awesome that we even use it for irrigation? It’s now a real product, for those of you who enjoy mixing satire about commercialism with actual commercialism. (Wait—how does that work?) Naturally nobody over 12 years old or sane will probably want to actually taste it—it’s just another bad energy drink with fun packaging—so Sarah at CalorieLab has taken a bullet for the rest of us. Good; now we can go back to watching reruns of “Ow My Balls.”

@belisle: Apparently, the distribution of Idiocracy may have been deliberately restricted by Fox (it’s got a pretty strong anti-consumerism message and calls out companies like Carl’s Jr. and Starbucks by name). I wouldn’t say it’s the greatest movie ever made, but it wasn’t the worst either (and had both a message and a decent cast).

@varco:
I am of the same opinion, but the first ten minutes of the movie, where they explain how the population becomes so dumb, was the best part of the movie. The yuppie couple reminded me of my brother and sister in law. I would buy the collectors edition if it came with a can of Brawndo.

So Fox buries the Mike Judge movie (just like they did with Office Space) about commercialization and how a beverage destroys the entire country’s agricultural industry.
Then Fox, after burying the movie, decides to market the very drink that destroys society in the movie.