Synopses & Reviews

Publisher Comments

"Utterly useful . . . its own cultural Rorschach." -New York Times

The simplest things are the hardest to master. This book provides unparalleled insights into how to accomplish your daily tasks better-more resourcefully, more effectively, and more efficiently-in a collection of brief, entertaining how-to essays by 100 of the worlds leading authorities. Topics include:

Interpersonal skills, such as how to listen by Larry King

Etiquette essentials, such as how to set a formal table by Peggy Post

Home pointers, such as how to paint a room by Bob Vila

Beauty basics, including how to apply lipstick by Bobbi Brown

Cooking tips, such as how to barbecue by Bobby Flay

Health hints, such as how to breathe by Bikram Choudhury

Athletic advice, including how to hit a tennis ball by Jennifer Capriati

"A brilliant package." -USA Weekend

"Packed with advice." -Newsweek

"The latest insights into how to do much of the day-to-day stuff better, more resourcefully, more effectively." -Family Circle

About the Author

SAMANTHA ETTUS is founder and president of the talent and brand-management firm Ettus Media Management (EMM), which develops and hones personality-driven brands. Her syndicated column, “Celebrity Assets,” appears in newspapers throughout the country. She is a sought-after speaker and has appeared in a number of national media outlets, including CNN, Fox News, ESPN, the New York Times, Chicago Tribune, and USA Today, among others. Samantha holds a BA and an MBA from Harvard University, and lives in New York City.