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37signals is history

However, because we’ve released so many products over the years, we’ve become a bit scattered, a bit diluted. Nobody does their best work when they’re spread too thin. We certainly don’t. We do our best work when we’re all focused on one thing.

Further, we’ve always enjoyed being a small company. Today we’re bigger than we’ve ever been, but we’re still relatively small at 43 people. So while we could hire a bunch more people to do a bunch more things, that kind of rapid expansion is at odds with our culture. We want to maintain the kind of company where everyone knows everyone’s name. That’s one of the reasons why so many of the people who work at 37signals stay at 37signals.

So with that in mind, last August we conducted a thorough review of our products, our customer base, our passions, and our visions of the company for the next 20 years. When we put it all on the table, everything lined up and pointed at one clear conclusion. We all got excited. We knew it was right.

So today, February 5, 2014, exactly ten years to the day since we launched Basecamp, we have a couple of big announcements to make.

Here’s the first: Moving forward, we will be a one product company. That product will be Basecamp. Our entire company will rally around Basecamp. With our whole team – from design to development to customer service to ops – focused on one thing, Basecamp will continue to get better in every direction and on every dimension.

[I keep seeing this move. I still love it. Focus is so important at this point in time.]