CBS turned down an ad-based Apple TV deal

Gigaom - CBS CEO Les Moonves is known to occasionally drop pieces of information that he’s not supposed to on his company’s earnings calls, and this quarter was no exception. When asked about CBS’s appetite for striking deals with new streaming providers that might not have the money to pay cash upfront to license its content, Moonves said that CBS had decided against joining an Apple TV service because it was based on an ad split.