2.
What is “Googlization?” <ul><li>Ever increasing amounts of accessible information available on the Internet; Google makes it easy & convenient to find in one place . </li></ul><ul><li>The information already exists. Google does not create info; it makes info more accessible . </li></ul>

3.
Four Questions <ul><li>Why Google? Why not Yahoo, Microsoft or Amazon? </li></ul><ul><li>How does Google influence information? </li></ul><ul><li>What impact will Google’s services have on the information profession? </li></ul><ul><li>What implications will these services have on society in general? </li></ul>

18.
Google Book Search Impact on Info Profession & Society <ul><li>Goal… work with publishers and libraries to create a comprehensive, searchable, virtual card catalog of all books in all languages that helps users discover new books.” 3 </li></ul><ul><li>Full view = Entire book Limited view = Limited number of pages Snippet view = Sentences surrounding search term No Preview = Basic info about book only </li></ul><ul><li>Older books are out of copyright; more likely to be available full text for free. </li></ul><ul><li>“ About Google Book Search Library Project,” http://books.google.com/googlebooks/library.html </li></ul>

19.
<ul><li>Search entire book for specific information; like Amazon’s Look Inside & Search Inside features. </li></ul><ul><li>Uses Open WorldCat. Libraries will not appear if they are not OCLC members. </li></ul><ul><li>Is Google Book Search a step toward a general library catalog interface? Will libraries move away from local catalogs to regional catalogs? </li></ul>Google Book Search Impact on Info Profession & Society (continued)

20.
Google Scholar Does not limit to specific fields (e.g. anthropology or botany)

34.
<ul><li>Libraries = places of high service: Experts interested in individual needs, provides knowledgeable aid, expert retrieval of info, personal relationships. Become high end consulting centers. </li></ul><ul><li>Print collection areas will be repurposed. </li></ul><ul><li>Push toward “federated” searching in libraries. </li></ul><ul><li>Professionals need to be aware of these tools. Do not need to be experts, but recognize impact on info, profession, & society. </li></ul>Influence Over Info Profession

36.
Influence Over Society <ul><li>Compromise quality of info for convenience. </li></ul><ul><li>People do not know or care about copyright. </li></ul><ul><li>Privacy – not guarding personal info. </li></ul><ul><li>Change how society communicates ( Gmail , IM/SMS ). </li></ul><ul><li>Overwhelmed society; so much info, but what is relevant? </li></ul>