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Google+'s +1 for business....

I'm thinking (and I could be wrong) that eventually the number of people that have +1'd a site will begin to impact search results. After all, it is Google's platform. What are your thoughts on this? And do you know if having someone +1 your site is different than having them "follow" you or add you to their circles? Should a business have more followers or +1's?

5 Responses

Creating a formatted email to your friends in your entire address book explaining what you would like your friends. Similar to mine.Example Below

When you have a chance would you and anyone else you know that has a Gmail account do the following steps:1) Log into your gmail account online at http://www.gmail.com2) Go to http://www.google.com and search for the phrase “colocation phoenix “3) On this page of web results should and will be in the 14th position, www.cisaz.com/hosting/colocation.php (this is our website).Click the +1 logo next to the website name4) Please Click on the website link and if the +1 at the top of the page is not highlighted blue, click it again until the +1 has a blue background

Officially there is no indication of how +1 will affect search results however Google indicates that social recommendations with the +1 button could be used to influence search results, since they improve the relevancy of a result. This means, +1 does have impact on Search Results. +1 is like "word of mouth" When a signed-in Google user is searching, your Google search result snippet may be annotated with the names of the user's connections who've +1'd the page. +1 definitely helps in increasing the CTR/ traffic to the website.

+1 is different then adding to the circles or "follow". +1 is just the recommendation but Circles are your personal way to organize the people you interact with.

I guess both are important, having +1 is more important as when a signed-in Google user is searching, your Google search result snippet may be annotated with the names of the user's connections who've +1'd your page. If none of a user's connections has +1'd your page, your snippet may display the aggregate number of +1's your page has received. Having more followers means more people are connected with you and If someone +1’s your business, the next time people in their Circles searches a keyword relating to your company, yours will be on the first page of Google. A bright +1 will appear under your company allowing the person to see their friend(s) recommend your services. +1’s are a perfect way to build community and referrals for your business.

You can find more information about +1 here- http://www.google.com/support/webmasters/bin/answer.py?answer=1140194

Much like Facebook "Likes" you can put a "Like" box that directly makes them a fan, or just a "Like" for the webpage in question.

It really depends on what you use you Facebook/Google+ page as.... Is it purely for SEO purposes or is it a relationship tool?

If it is a relationship tool and you are an established brand i would suggest getting them into your circle/fanbase as this is a more longterm strategy for relationship building as well as Brand Building.

If you use your social media for purely SEO reasons, then the direct webpage would seem to make more sense.

Should a business have more followers or +1's?

Of course you would want both :) but if a decision needs to be made of which one you need to decide which one will benefit you the most.... It is situational and no blanket answer can really answer this question in my opinion.

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