Amazon Prime Day becomes a 36-hour event

Some movies and TV shows will also have massive savings for Prime members, at 50% off. Amazon is even giving away a free PC game each day until July 18. Unfortunately for many shoppers, it started with an error code.

Amazon Prime now costs $119 a year or $12.99 per month if you don't want to commit - after a free month trial.

But if you choose to go via this route, do not forget to cancel your membership before the 30-day trial ends to avoid being billed the full £79 annual fee.

Prime Day, created by Amazon.com Inc.in 2015 to mark its 20th anniversary, has inspired other e-commerce companies to invent their own shopping holidays.

Amazon's Prime Day event doesn't technically kick off until 3 PM Eastern this afternoon, but the company is getting the ball rolling on some deals a little early. The weird looks from friends are worth it when they taste what you've made, and immediately ask how to get this rig for their house. Track the price to see if it's been offered for less previously at different times of the year like Cyber Monday or Black Friday. This would normally set you back £377.99, but today you can get a much better deal than that.

"For example, you download the Amazon app, because that will give you a sneak peek at some of the deals that are happening, including some of the Lightning Deals before they are posted", Consumer Reports' James Wilcox told WTOP.

The Amazon Fire Stick has been reduced, but you can save yourself some money on Amazon Prime Day 2018. People might actually buy prime daystuff if your site wouldn't crash.

If you have never used the PrimeNow grocery delivery service, they are also offering a promotion for first-time users of $10 off and a $10 credit for a future order.

Amazon offers a 30-day free trial for its Prime membership. Shoppers who spend at least $10 on a single purchase at Whole Foods between July 11 and July 17 will receive a $10 credit to spend on Prime Day.

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