Understanding the Psychology of Why People Buy

99% of buying decisions are made in the subconscious brain. And while it is very illogical…it is also very predictable when you know what to look for.

I’m Melina Palmer, founder of The Brainy Business – and I help companies of all sizes to incorporate behavioral economics into their businesses to make them more “brain friendly” (increasing conversions and ROI). Sound good? Let’s connect.

PODCAST

STRATEGY

I'll help you unlock the secrets of the brain

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The 10 Behavioral Economics Concepts You Need To Know AND HOW TO APPLY THEM

Melina explains (in simple, easily relatable language) what behavioral economics is, a little about how the brain works, and 10 concepts you need to know – with examples and simple tips anyone can start to apply right away. Concepts include:

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