tag:blogger.com,1999:blog-4776009560571245922019-02-13T15:05:29.710+05:30Speeding LightWords are magical, they can take you to a different place, allow you to breath a world that you wish to see.
As I try my hands at the magic of words, hope you find it real!Shine Kapoornoreply@blogger.comBlogger342125tag:blogger.com,1999:blog-477600956057124592.post-1701670370861631402018-06-18T09:28:00.001+05:302018-06-18T09:28:52.886+05:30What can you learn from the success of Salesforce CRM?<div dir="ltr" style="text-align: left;" trbidi="on">Simply put, to me it is like the twitter for diplomacy (read twiplomacy). Why this metaphor? Just as world leaders are utilizing Twitter for making a public announcement, engaging with their people, so do most businesses (small, mid or large) make use of highly customized offerings of Salesforce to manage and automate their CRM processes. That said, in my active job search mode, I happen to connect with a range of recruiters, employers, marketing professionals. One requirement that always pop-up is Salesforce experience.<div><br /></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><tr><td style="text-align: center;"><a href="https://4.bp.blogspot.com/-oB-xfnJPO-w/WyctRa6o4oI/AAAAAAAAeTU/i9LPK-zZz1IBUqloP6X38NQ3JOauKUWOACLcBGAs/s1600/CRM%2B-%2BSalesforce.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1067" data-original-width="1600" height="213" src="https://4.bp.blogspot.com/-oB-xfnJPO-w/WyctRa6o4oI/AAAAAAAAeTU/i9LPK-zZz1IBUqloP6X38NQ3JOauKUWOACLcBGAs/s320/CRM%2B-%2BSalesforce.jpg" width="320" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">What Twitter is to twiplomacy is what Salesforce is to New Age CRM</td></tr></tbody></table><div><br />Sooner than later, I started looking up on YouTube - tutorials on Salesforce App Development, Salesforce Marketing Cloud, Salesforce Sales Cloud, etc. While I trained myself on Salesforce and got acquainted to various functions, I also tried to gather information on what is it about Salesforce that makes it a big requirement success? <br /><br />Salesforce was launched in 1999, and within a span of five years Salesforce listed an IPO in NYSE and raised US$110 million. The platform is now a client base of 150,000+ businesses. It is not #1 CRM platform that brings artificial intelligence to business establishments. It offers solutions to manage sales, marketing, customer service, and more in one central location. It is interesting to see that Salesforce's primarily a B2B product company has an appeal to various structures including not-for-profit. A powerful statement placed on the Salesforce website reads as - <a href="https://www.salesforce.com/ca/customer-success-stories/red/">(RED) is using Salesforce to achieve their goal of an AIDS-free generation by 2020 in Africa.</a><br /><br />It appears all inclusive, however Salesforce has had its share of struggle. Some thoughts on what new age businesses can learn from the success of Salesforce are:</div><div><ol style="text-align: left;"><li><b>Study the market and find inspiration. </b>This is a common denominator of all successful businesses, they get to the root of problem their product solves. Salesforce’s first prototype was modeled on Amazon.com’s easy to use function. It started with an understanding that Amazon’s website creation offering can be extended to business application setup. CRM was particularly looked at because sales teams used to maintain their data in discreet files and this practice did not facilitate collaboration.</li><li><b>Set a clear vision. </b>Salesforce was founded in software as a service (SaaS) space in a one bedroom apartment next to <a href="https://en.wikipedia.org/wiki/Marc_Benioff">Marc Benioff’s </a>rented San Francisco house. The team of four including Parker Harris, Dave Moellenhoff and Frank Dominguez had vision of creating business software applications that eliminates the need for multi-million dollar up-front set up, implementation and maintenance costs.</li><li><b>Focus on clients’ requirements. </b>Customize your offering, your clientele is not likely to scrap their existing systems and make way for your product/offering. Salesforce’s Marc coined the term "platform as a service" and allowed application building on the company's architecture or on Salesforce cloud. Focus on specific problem/pain points and pitch your product. The goal for is to set a foot in the market by enabling your product making sense to the client. Furthermore, security and data rights are not retained by Salesforce giving no room of conflict to clients.</li><li><b>Stay a step ahead and make proactive adjustments as per market trends. </b>In March 1999, Salesforce outlined its mission in a controversial marketing statement as "The End of Software”, as an answer to 2K crisis. Created and nurtured human connections through events like Dreamforce, Ohana. Came out with revolutionary products such as AppExchange, On-demand programing language Apex and Visualforce. It expanded the scope of offering through Salesforce Marketing cloud in 2012, launched its app on 2013 to attend to on-the-go requirement, adopted a new look in 2015 and has been nurturing its AI capabilities from 2016. One constant in these developments is that Salesforce has been proactive towards the demands of the time.&nbsp;</li><li><b>Allow a healthy conversation and make way for skepticism. </b>Salesforce allows its developers community to be skeptical and the skepticism paves way to push the limits of the product. The Salesforce platform development is continuously moving to new capabilities. This also allows various clients' use cases to be accommodated in the functions offered by Salesforce platform.</li></ol></div><div>The points listed above are more appropriate in business-to-business (B2B) setting, while I feel similar points can be befitting for most leading technology companies, they tuned their offerings as per the market demand. Should you wish to add your feedback, please do so in the comment section below, or write to me on <a href="http://shinekapoor@gmail.com/">shinekapoor@gmail.com</a> <br /><br />Insight and Point of View: Authored by <a href="https://www.linkedin.com/in/shinekapoor/">Shine Kapoor</a><br /><br />Disclaimer: I am not associated with the companies mentioned in this post and I track them out of personal interest.<br /><br />References: <a href="https://www.salesforce.com/company/about-us/">Salesforce.com</a> | <a href="https://www.forbes.com/sites/louiscolumbus/2013/10/07/why-salesforce-is-winning-the-cloud-platform-war/#28ba40fb2c13">Why Salesforce Is Winning The Cloud Platform War | Forbes.com </a>| <a href="http://investopedia%20https//www.investopedia.com/articles/markets/081315/what-so-hot-about-salesforce.asp">What Is So Hot about Salesforce? (CRM) </a>| <a href="https://www.chargebee.com/blog/5-lessons-learned-salesforce-com-subscription-business/">5 lessons to be learned from salesforce.com for any subscription business</a> | <a href="http://www.salesforceben.com/brief-history-salesforce-com/">A Brief History Of Salesforce.com</a></div></div>Shine Kapoornoreply@blogger.com0tag:blogger.com,1999:blog-477600956057124592.post-44857919513393714392018-06-09T03:04:00.000+05:302018-06-09T09:53:15.069+05:30Creating Social Media Ads that Work<div dir="ltr" style="text-align: left;" trbidi="on">An ad on social media is simple to set, social platforms offer adaptive functionality to allow focused targetting. Each platform - Facebook, Twitter or LinkedIn is similar, yet distinct in their approach and appeal. The UI for running ads on social platforms is created for an expert, as well as a novice to run an ad, study its performance and gain benefit from it.<br /><div><br /></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><tr><td style="text-align: center;"><a href="https://4.bp.blogspot.com/-oHu2GTrIHS8/WxtVxJ6iRmI/AAAAAAAAeSM/bnnIwToshqULofCw6U3L4DoQzb7qJizDQCLcBGAs/s1600/Social%2BMedia%2BAd%2B2.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1131" data-original-width="1600" height="282" src="https://4.bp.blogspot.com/-oHu2GTrIHS8/WxtVxJ6iRmI/AAAAAAAAeSM/bnnIwToshqULofCw6U3L4DoQzb7qJizDQCLcBGAs/s400/Social%2BMedia%2BAd%2B2.jpg" width="400" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">For a&nbsp;long term<span style="font-size: 12.8px;">&nbsp;value creation, strategic flow and process orientation for ads on social media&nbsp;</span>is<span style="font-size: 12.8px;">&nbsp;crucial.</span></td></tr></tbody></table><br />There is no sure shot approach to social media ads, the social media tools empower marketers with a capability to source, target and communicate with the ideal audience. Manual insight has to come in when answering the 5Ws and 1H of a social ad campaign. Furthermore, in addition to getting a solid hang of the tool, there is a needs to execute, test, and refine social media ad; marketers need to unlearn and repeatedly ask uncomfortable questions, such as:<br /><br /><br /><ul style="text-align: left;"><li>Why did a specific campaign work?</li><li>What led to poor performance of a campaign?</li><li>We get clicks on the ad but no leads, why?</li><li>Is the message clear and just?</li></ul><br /><br />For starters, an ad must capture the interest of the target group. A dedicated effort has to go in planning, execution and monitoring of an ad on social media. Here is a cheat-sheet to help in creating a solid plan for a social media ad:<br /><br /><br /><ol style="text-align: left;"><li><b>Clearly define the purpose of running an ad.</b> Bring together the marketing, product, technology, sales teams and brainstorm - Is it lead generation, brand goodwill &amp; recognition, or generate interest in your product. This is the base of your campaign and needs to be defined with clarity.&nbsp;</li><li><b>Align the content with the purpose of your ad. </b>Content for the ad banner, content for the landing page, content acknowledging those who engaged with the ad... Lay out a detailed content bank with variations in language and appeal. It is also important to know what to convey on digital space to make a point.&nbsp;</li><li><b>Simple words and simple language work best. </b>Fancy language resonates with poets, try to be as simple as possible in your communication!</li><li><b>Do not get tempted to sell your story, just sell your key points/takeaways through the ad. </b>Create an information grid and rank your talk-points based on what your target group would want to know. Plan a set of information for the first touch and the pipeline for second/successive touch. This needs to be planned with caution in B2B space as the lead nurturing cycles are elaborate. Make sure that a structured information grid supports lead nurturing process.&nbsp;</li><li><b>Aesthetics, look and functionality are important! </b>Make best looking, legible and properly functioning pages and designs. What looks good commands attention! What flows well commands respect!</li><li><b>Yes, you worked hard - now detach yourself and test the process! </b>Study the flow as a third person and question each process. Fix any conflicts. Let's say functionality works well when correct information is placed but what happens when incorrect information is fed into the system? Ensure prompts are placed to allow a visitor to smoothly navigate through your ad.</li></ol><br />That's all for today! I have more ideas in the pipeline and will be sharing them with you. Should you have an idea or need strategic insights for marketing, communication and branding, feel free to drop me a line in the comment section or inbox me,&nbsp;<a href="mailto:shinekapoor@gmail.com">shinekapoor@gmail.com</a>.<br /><br />Insight and Point of View: Authored by Shine Kapoor</div>Shine Kapoornoreply@blogger.com1tag:blogger.com,1999:blog-477600956057124592.post-14186113585156875242018-06-07T12:51:00.000+05:302018-06-09T03:00:35.024+05:30Marketing in B2B post-GDPR fiasco<div dir="ltr" style="text-align: left;" trbidi="on"><div>The May 25 deadline has passed - General Data Protection Regulation (GDPR) is gaining notoriety not just from IT Security teams by also from the sales and marketing fraternity. It has compelled marketing, sales&nbsp;and&nbsp;data&nbsp;driven&nbsp;departments to take a close look at their strategy! For instance, GDPR compliant processes need marketing teams to ensure 'Explicit Consent’ from a recipient to opt-in, rather than&nbsp;widely&nbsp;followed practice of opt-out! A survey by&nbsp;PricewaterhouseCooper&nbsp;(PwC) revealed just 6% of US-based companies affected by the GDPR considered they are compliant. 92%, however, consider reaching full compliance a top priority.</div><div><br /><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><tr><td style="text-align: center;"><a href="https://2.bp.blogspot.com/-ErcS6P5ML3Q/WxjcPBiuVqI/AAAAAAAAeQw/pifOPvIR2RkSt1G6uwP-0hMdUR8rey5PACLcBGAs/s1600/GDPR%2Band%2BMarketing.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://2.bp.blogspot.com/-ErcS6P5ML3Q/WxjcPBiuVqI/AAAAAAAAeQw/pifOPvIR2RkSt1G6uwP-0hMdUR8rey5PACLcBGAs/s400/GDPR%2Band%2BMarketing.jpg" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><div class="MsoNormal">With GDPR marketing, sales and senior management are compelled to think that their prospecting funnels are structurally flawed and intrusive.&nbsp;<o:p></o:p></div></td></tr></tbody></table><br /><br />While assessments about why GDPR are doing rounds it is crucial to look at the problem area – taking down intrusive marketing processes and ensuring effective marketing activities to drive revenue in the current day digitally cluttered world.<br /><br />Gathering attention of audience B2B space is a struggle, GDPR has further narrowed the lead generation funnel. Or another way to look at it is GDPR has forced marketing, sales and senior management to think – and accept that their prospecting funnels are structurally flawed. Corrective measures are required to refine the lead generation processes. <br /><br />Let’s look at a few lead generation mechanisms, post GDPR:<br /><br />1. You need to use search engine / social campaigning - prompt interested visitors to engage and encourage them to opt-in. Eg. Want to read more? Fill in this form and consent to our terms. This could be a lead, competitor or a student finding information online. It is a great way of engaging a lead – narrating what’s in store for them. At the same time, it is crucial to keep touching the lead with value-able information. <br /><br />2. Traffic counts when you bring the right people, useless traffic will not serve you. Traffic assessment has to be aligned with visitor tracking solution. The constant struggle between sales and web-marketing over lead qualifiers is real. So monitoring individuals by capturing information through tools such as WhoIsVisiting, does more than churning traffic numbers. <br /><br />3. Bringing prospects to the website – but wait what next? You traffic numbers could be skyrocketing, but engagement, clicks on CTA buttons is avoided. Why? Because you simply fail to connect with the visitor. Form stories and enable a lead navigate on your website to find the information one is looking for. The process needs to be synced with business acumen, A/B testing and automation capabilities. <br /><br />That's where I will leave you today. Think, ponder and please share your thoughts, I am happy to discuss further on B2B marketing strategy!</div></div>Shine Kapoornoreply@blogger.com0tag:blogger.com,1999:blog-477600956057124592.post-63547525787490944172018-04-14T00:22:00.000+05:302018-04-15T00:23:28.356+05:30Metaphorical Maze | Day Thirteen of A to Z Challenge<div dir="ltr" style="text-align: left;" trbidi="on"><div class="separator" style="clear: both; text-align: center;"><a href="https://2.bp.blogspot.com/-VElIQUoaOhs/WtJM0mwHcKI/AAAAAAAAeGg/_gVCXOKVE9wEnJQ5SSF6eOYClq1siIOPwCLcBGAs/s1600/Day%2B13.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="917" data-original-width="1023" height="357" src="https://2.bp.blogspot.com/-VElIQUoaOhs/WtJM0mwHcKI/AAAAAAAAeGg/_gVCXOKVE9wEnJQ5SSF6eOYClq1siIOPwCLcBGAs/s400/Day%2B13.jpeg" width="400" /></a></div><br />Colored dreams, rarely bright. It gets bright when the world is burning. And air strikes cause havoc in an unknown town. It gets red, yellow and orange. And in some other part,&nbsp;it rains and cold breeze consumes all.&nbsp; The narrative switches between dystopia and utopia, the reality is somewhere in the middle.</div>Shine Kapoornoreply@blogger.com0tag:blogger.com,1999:blog-477600956057124592.post-68413946183147188822018-04-13T00:15:00.000+05:302018-04-15T00:15:53.938+05:30Love | Day Twelve of A to Z Challenge<div dir="ltr" style="text-align: left;" trbidi="on"><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-mOSzEmyIYKU/WtJJ17z3a2I/AAAAAAAAeGU/8r0yyo1iGqwSGoXpaMhrFvsRfVV46sRkgCLcBGAs/s1600/Day%2B12.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="896" data-original-width="1024" height="350" src="https://1.bp.blogspot.com/-mOSzEmyIYKU/WtJJ17z3a2I/AAAAAAAAeGU/8r0yyo1iGqwSGoXpaMhrFvsRfVV46sRkgCLcBGAs/s400/Day%2B12.jpeg" width="400" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: left;">It is not meant to be a mind-game. It should allow two souls to trust and be together. It should not be an exhibitionism of showing love by exchanging presents and posting on social media, but sweet gestures that do not need the validation of the world. It should be the validation that you get from within, and not from your friends and acquaintances. If it does not feel right, leave it. If it feels fine, don't let it go!</div></div>Shine Kapoornoreply@blogger.com0tag:blogger.com,1999:blog-477600956057124592.post-46704819175438805082018-04-12T23:47:00.000+05:302018-04-15T00:03:21.658+05:30Keep Going | Day Eleven of A to Z Challenge<div dir="ltr" style="text-align: left;" trbidi="on"><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-jFFVAlAxRmQ/WtJIK1dYUSI/AAAAAAAAeGI/6Zwt0rS6tmoMXq0uBcjnTbuEtSvwj8W0gCLcBGAs/s1600/Day%2B11.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="944" data-original-width="1024" height="368" src="https://1.bp.blogspot.com/-jFFVAlAxRmQ/WtJIK1dYUSI/AAAAAAAAeGI/6Zwt0rS6tmoMXq0uBcjnTbuEtSvwj8W0gCLcBGAs/s400/Day%2B11.jpeg" width="400" /></a></div><br />Don't stay still, keep making strides. Sometimes that will take you stay afloat, and sometimes make your way opposite current. A few times move relaxed, and often just keep going. Refrain from thinking how long it will take, that's just an excuse you will feed to yourself. The time will pass anyway - you keep making progress. Do not take no for an answer, keep going. With each setback, up your game! Be better prepared to face any future tricky situations.&nbsp;</div>Shine Kapoornoreply@blogger.com0tag:blogger.com,1999:blog-477600956057124592.post-33503936200605433402018-04-11T23:09:00.000+05:302018-04-14T23:18:57.311+05:30Just Glad | Day Ten of A to Z Challenge<div dir="ltr" style="text-align: left;" trbidi="on"><div class="separator" style="clear: both; text-align: center;"><a href="https://3.bp.blogspot.com/-kf9_2wjbIsc/WtI96ajeEVI/AAAAAAAAeF4/tylJbC3eXYAZFmFNFh9ZBIQ3L056MrjEQCLcBGAs/s1600/Day%2B10.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="898" data-original-width="1023" height="350" src="https://3.bp.blogspot.com/-kf9_2wjbIsc/WtI96ajeEVI/AAAAAAAAeF4/tylJbC3eXYAZFmFNFh9ZBIQ3L056MrjEQCLcBGAs/s400/Day%2B10.jpeg" width="400" /></a></div>Finding self, a real sense of who you are is something we must all relish. The world can wreak havoc on one's sense of self, chin up and own your identity. Own your sense of justice. Take sole responsibility for your life, create your own paradise!</div>Shine Kapoornoreply@blogger.com0tag:blogger.com,1999:blog-477600956057124592.post-14623722603983045742018-04-10T01:38:00.000+05:302018-04-11T01:39:21.840+05:30I | Day Nine of A to Z Challenge<div dir="ltr" style="text-align: left;" trbidi="on"><div class="separator" style="clear: both; text-align: center;"><a href="https://4.bp.blogspot.com/-ZJ2hD_lRBWU/Ws0YjRqNbYI/AAAAAAAAeEo/jpVkjd802aA-_oyllbpyW2diHeYqcgO6gCLcBGAs/s1600/Day%2B9.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="944" data-original-width="1024" height="368" src="https://4.bp.blogspot.com/-ZJ2hD_lRBWU/Ws0YjRqNbYI/AAAAAAAAeEo/jpVkjd802aA-_oyllbpyW2diHeYqcgO6gCLcBGAs/s400/Day%2B9.jpeg" width="400" /></a></div><br />My words are akin to me. I was left without words for they are my lifeline. I took a long while to come back and start writing again. It was hard to write and find the right words to express painful realities beautifully, or show grief in prettiest of situations.&nbsp;I was at loss for how I would narrate a story, something in me would torment me that you wooed them, and they would never come back!</div>Shine Kapoornoreply@blogger.com1tag:blogger.com,1999:blog-477600956057124592.post-85764947952237088592018-04-09T01:26:00.000+05:302018-04-11T01:28:17.262+05:30Heart breaks and Stuff | Day Eight of A to Z Challenge<div dir="ltr" style="text-align: left;" trbidi="on"><div class="separator" style="clear: both; text-align: center;"><a href="https://2.bp.blogspot.com/-Xm-FYZ6G9Mk/Ws0WoMW-gTI/AAAAAAAAeEc/hikuT6RjRf4LsxPHOtu_34yJmg9VA_btACLcBGAs/s1600/Day%2B8.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="895" data-original-width="1023" height="348" src="https://2.bp.blogspot.com/-Xm-FYZ6G9Mk/Ws0WoMW-gTI/AAAAAAAAeEc/hikuT6RjRf4LsxPHOtu_34yJmg9VA_btACLcBGAs/s400/Day%2B8.jpeg" width="400" /></a></div><br /><br />Well, it just does not happen like that. Allow yourself to heal and allow yourself to mourn. Take your time, for a heartbreak - it is tough to get over.&nbsp;</div>Shine Kapoornoreply@blogger.com0tag:blogger.com,1999:blog-477600956057124592.post-54713667691095862252018-04-07T23:24:00.000+05:302018-04-08T23:30:41.606+05:30Gun Control | Day Seven of A to Z Challenge<div dir="ltr" style="text-align: left;" trbidi="on"><div class="separator" style="clear: both; text-align: center;"><a href="https://4.bp.blogspot.com/-5SNVtlWmNOw/WspYFQ7n_3I/AAAAAAAAeC4/xyMVWUq11Zk4ImPJh5pxrNa1jLCOQI35QCLcBGAs/s1600/Day%2B7.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="948" data-original-width="1024" height="368" src="https://4.bp.blogspot.com/-5SNVtlWmNOw/WspYFQ7n_3I/AAAAAAAAeC4/xyMVWUq11Zk4ImPJh5pxrNa1jLCOQI35QCLcBGAs/s400/Day%2B7.jpg" width="400" /></a></div><br />We need to watch out for anything that causes violence, against anyone. Justice should be just. Let's not justify violence, it is shameful that many people do - and it only shows how twisted their idea of justice is!</div>Shine Kapoornoreply@blogger.com0tag:blogger.com,1999:blog-477600956057124592.post-8532914622425002782018-04-06T00:39:00.000+05:302018-04-07T00:42:52.225+05:30Flower | Day Six of A to Z Challenge<div dir="ltr" style="text-align: left;" trbidi="on"><div class="separator" style="clear: both; text-align: center;"><a href="https://3.bp.blogspot.com/-ZvBQDs5-QpY/WsfF5khPCgI/AAAAAAAAeCc/Y9g9uM5FbPgnWxBTyPZIMweSbtRM-ETjACLcBGAs/s1600/Day%2B6.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="851" data-original-width="1024" height="331" src="https://3.bp.blogspot.com/-ZvBQDs5-QpY/WsfF5khPCgI/AAAAAAAAeCc/Y9g9uM5FbPgnWxBTyPZIMweSbtRM-ETjACLcBGAs/s400/Day%2B6.jpeg" width="400" /></a></div><br /><br />My choice of flower, it is rugged and fragile in ways not known to the urban legends. It stays in the depths of woods. It howls with the wolves and feasts on berries. It wakes up to dews and sleeps off to crickets sounds. It is my choice, the wildest of orchids!</div>Shine Kapoornoreply@blogger.com2tag:blogger.com,1999:blog-477600956057124592.post-74703532621717481372018-04-05T03:00:00.000+05:302018-04-07T00:37:53.611+05:30Emancipated | Day Five of A to Z Challenge<div dir="ltr" style="text-align: left;" trbidi="on"><div class="separator" style="clear: both; text-align: center;"><a href="https://4.bp.blogspot.com/-Ob4D4QyOHus/WsfE3bO2ikI/AAAAAAAAeCU/ULA6Za684XMKOBiqjFWsdymHLlvThz-6gCLcBGAs/s1600/Day%2B5.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="911" data-original-width="1023" height="355" src="https://4.bp.blogspot.com/-Ob4D4QyOHus/WsfE3bO2ikI/AAAAAAAAeCU/ULA6Za684XMKOBiqjFWsdymHLlvThz-6gCLcBGAs/s400/Day%2B5.jpeg" width="400" /></a></div>So much of useless ordeals, the world needs a break. But we all make this world - and many of us choose to stay at the shallow ends. We are scared to swim in the depths, the vast oceans untouched by worldly deals!</div>Shine Kapoornoreply@blogger.com1tag:blogger.com,1999:blog-477600956057124592.post-61476481945418542372018-04-04T01:41:00.000+05:302018-04-05T01:42:22.971+05:30Dream On | Day Four of A to Z Challenge<div dir="ltr" style="text-align: left;" trbidi="on"><div class="separator" style="clear: both; text-align: center;"><a href="https://2.bp.blogspot.com/-Qja48FkKmS4/WsUrB39V_LI/AAAAAAAAeBs/lSg-CmeFivkfylqJZlkkByGXdjPNwcm3wCLcBGAs/s1600/Day%2B4.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="888" data-original-width="1024" height="277" src="https://2.bp.blogspot.com/-Qja48FkKmS4/WsUrB39V_LI/AAAAAAAAeBs/lSg-CmeFivkfylqJZlkkByGXdjPNwcm3wCLcBGAs/s320/Day%2B4.jpeg" width="320" /></a></div>Dreams take a lot of&nbsp;hard work and efforts, you meet up with many surprises and frustrating delays. You learn about people who truly care about you and those who were not deserving of your time. There are magical moments, and you wrap them all in a box full of memories, happiness and lessons!<br /><br />Dream big, dream vague, dream on, dream with the best of your imagination, back up your dreams with solid&nbsp;knowledge - you have a long way to go. It may not be the path you choose, but the destination will be what you aimed for&nbsp;because there are millions of ways to achieve what you want (dreamt of).</div>Shine Kapoornoreply@blogger.com1tag:blogger.com,1999:blog-477600956057124592.post-56830388448935835832018-04-03T23:00:00.000+05:302018-04-04T01:16:12.304+05:30Check Mate | Day Three of A to Z Challenge<div dir="ltr" style="text-align: left;" trbidi="on"><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-mxS9RUDe778/WsPY0Bqi5jI/AAAAAAAAeBU/hf-qlAzx-IkHP4YsyZ2lMiuwiMa-24fZgCLcBGAs/s1600/Day%2B3.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="926" data-original-width="1023" height="361" src="https://1.bp.blogspot.com/-mxS9RUDe778/WsPY0Bqi5jI/AAAAAAAAeBU/hf-qlAzx-IkHP4YsyZ2lMiuwiMa-24fZgCLcBGAs/s400/Day%2B3.jpeg" width="400" /></a></div>In the world of self righteousness and moral highrounds, when criminals take refuge in being the messiah, how are we to call ourselves for what we are. How do we untame the will to be right and just be us. The whites that all of us have been pasting over our faces and souls, gets washed away when it rains, gets cleaned out when we bathe, gets washed off in secrecy of our selves.<br /><br />The fight for being right will never get over with, till we get fine with being unright and just view them for what they are - imperfect in their own beautiful ways!</div>Shine Kapoornoreply@blogger.com4tag:blogger.com,1999:blog-477600956057124592.post-42509969714824545882018-04-02T02:00:00.000+05:302018-04-04T01:10:19.120+05:30 Breathe | Day Two of A to Z Challenge<div dir="ltr" style="text-align: left;" trbidi="on"><div class="separator" style="clear: both; text-align: center;"><a href="https://2.bp.blogspot.com/-DGP_uf1sZcs/WsPXuCdqlII/AAAAAAAAeBM/XxRzjM4uecAcMFhVp1iydIN8lBGaTcj8QCLcBGAs/s1600/Day%2B2.jpg.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="909" data-original-width="1024" height="355" src="https://2.bp.blogspot.com/-DGP_uf1sZcs/WsPXuCdqlII/AAAAAAAAeBM/XxRzjM4uecAcMFhVp1iydIN8lBGaTcj8QCLcBGAs/s400/Day%2B2.jpg.jpeg" width="400" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div>Stop putting yourself through all the stress of not being good enough, not finding love, for being misunderstood and for all those time that your pure feelings were maligned. Sleepover it, for tomorrow will be a better day.<br /><br />Just breathe, be it sunny or rainy, either it snows or hails - just breathe and exist, just breathe and relax!</div>Shine Kapoornoreply@blogger.com1tag:blogger.com,1999:blog-477600956057124592.post-49802228619172032902018-04-01T22:47:00.000+05:302018-04-04T01:10:02.105+05:30Are You? | Day One of A to Z Challenge<div dir="ltr" style="text-align: left;" trbidi="on"><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-tCgCKZNDZpQ/WsEhO_J_OXI/AAAAAAAAeAc/IxTKzsYAbHoEvszAp887jyUBqrh2UZC7wCLcBGAs/s1600/Day%2B1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="945" data-original-width="1024" height="368" src="https://1.bp.blogspot.com/-tCgCKZNDZpQ/WsEhO_J_OXI/AAAAAAAAeAc/IxTKzsYAbHoEvszAp887jyUBqrh2UZC7wCLcBGAs/s400/Day%2B1.jpg" width="400" /></a></div><br /><br /><b>Note: </b>Starting, although small and unprepared&nbsp;because I need to get back in the game. This time will mostly be series of quotes and collection from my <a href="https://www.instagram.com/wildernesssssss/">Instagram feed</a>.<br /><br />Thanks, <a href="http://blog.ashadey.in/">Asha </a>for the last minute reminder.&nbsp;</div>Shine Kapoornoreply@blogger.com1tag:blogger.com,1999:blog-477600956057124592.post-13740020323752943992017-12-02T16:51:00.003+05:302017-12-02T16:51:53.998+05:30Scribble<div dir="ltr" style="text-align: left;" trbidi="on">Being reasonable<br />Inside a bag<br /><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody><tr><td style="text-align: center;"><a href="https://3.bp.blogspot.com/-61pAxJ6aYkM/WiKMc2pRtqI/AAAAAAAAdg4/KFgx1VF9nHA4lk9PtUVDrjVIUJTprwX5ACLcBGAs/s1600/Scribble.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="450" data-original-width="450" height="200" src="https://3.bp.blogspot.com/-61pAxJ6aYkM/WiKMc2pRtqI/AAAAAAAAdg4/KFgx1VF9nHA4lk9PtUVDrjVIUJTprwX5ACLcBGAs/s200/Scribble.jpg" width="200" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Source: <a href="https://us.123rf.com/450wm/maudis60/maudis601603/maudis60160300158/53300327-y%C3%BCn-clew-vekt%C3%B6r-i%C5%9Fareti-karalamak.jpg?ver=6">Google Search</a></td></tr></tbody></table>Full of rags<br />Rugged, Revelations and Revolutions!<br /><br /><br />I tried to strangle myself,<br />just to understand how this works<br />I suffocated and let myself loose after much struggle.<br /><br /><br />Inquisitive, <i>eh</i>?<br />Revenge, Regret and Rage<br /><br />Author's Note: Right from the draft!</div>Shine Kapoornoreply@blogger.com1tag:blogger.com,1999:blog-477600956057124592.post-17734098746487963212017-06-19T01:13:00.000+05:302017-06-19T01:13:57.490+05:30Because It Is All About Breaking Free<div dir="ltr" style="text-align: left;" trbidi="on">There are times when even after claiming that a chapter is over, you sob your heart out. Today is one such night.<br />What went wrong<br />How could I have avoided it<br />Was it me or was it him<br />Why did I wait for so long<br />Should I call him<br />He has moved on<br />He deserves a punch right on his nose!<br />I fell for him<br />He was nice<br />Point is I loved him and he did not love me back. Now no matter what, that is a fact. Because you don't leave those you love.<br /><br /><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><tr><td style="text-align: center;"><a href="https://1.bp.blogspot.com/-aBKuK5Md0n0/WUbXdbJvkxI/AAAAAAAAYi0/__x87cf7KTwx4WkEQrhkG8GwIuEokrGgwCLcBGAs/s1600/break-free-enkel-dika.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="808" data-original-width="900" height="287" src="https://1.bp.blogspot.com/-aBKuK5Md0n0/WUbXdbJvkxI/AAAAAAAAYi0/__x87cf7KTwx4WkEQrhkG8GwIuEokrGgwCLcBGAs/s320/break-free-enkel-dika.jpg" width="320" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Source: <a href="https://images.fineartamerica.com/images-medium-large-5/break-free-enkel-dika.jpg">Google</a></td></tr></tbody></table><br /><br /><i>Because you do not leave them confused</i><br /><i>Because you want to be with them as soon as possible</i><br /><i>Because you do not say or do things that hurt them</i><br /><i>Because you accept them for who they are</i><br /><i>Because you are not headstrong</i><br /><i>Because you asked her to jump and she did. She looked back and you were still contemplating.</i><br /><i>Because you stabbed someone's trust</i><br /><i>Because you realized that it was hard for her to fall for someone and she fell for you</i><br /><i>Because the next guy will have to bear the brunt of her doubts</i><br /><i>Because she will not ask you to write you a letter ever again</i><br /><i>Because you will not hear her speak ever again</i><br /><i>Because she will remember tonight</i><br /><i>Because you too turned out to be a loser</i><br /><i>Because love does not hurt</i><br /><i>Because she has so much to tell you</i><br /><i>Because she wants to stop writing on heartaches and heart breaks</i><br /><i>Because she is contemplating whether to keep sobbing or move on like you did</i><br /><i>Because you were never enough</i><br /><i>Because you were shallow</i><br /><i>Because you are a coward!</i><br /><i><br /></i><b>Author's Note: </b>Each heartbreak comes down to breaking free!</div>Shine Kapoornoreply@blogger.com0tag:blogger.com,1999:blog-477600956057124592.post-62621719678424552472017-04-09T23:49:00.001+05:302017-04-09T23:51:18.793+05:30First Hello and Last Goodbye<div dir="ltr" style="text-align: left;" trbidi="on">The first hello and last goodbye are the toughest!<br /><br />We all crave for a connection that clicks, that stays, that tells us that we are finally home. She felt it too, perhaps many a time. She felt it in his voice, touch and the way he looked at her. It was magic because she thought she was not made for love and now she was falling in love.<br /><br />Much like a typical love story!</div>Shine Kapoornoreply@blogger.com3tag:blogger.com,1999:blog-477600956057124592.post-32563290328389407252017-04-08T23:19:00.002+05:302017-04-08T23:19:44.722+05:30Everybody is a Bikini Body!<div dir="ltr" style="text-align: left;" trbidi="on">For as much as I recollect memories from my set experience, people judge others based on possibly every trait. Be it colour - fair, dark, medium; region, religion, and body. Not that they are perfect themselves, but if you don't fall in line with their idea of perfection - you are doomed.<br /><br />So the clue I am taking here is whether it is about colour, caste, creed or anything at all, there are shallow people out there. Sad part is that they do not see their level of degraded mindset. It is all cool, to perhaps take down someone's head to a level when they feel that they are not good enough.<br /><br />I now know that there is not point trying to change them, it is more important to say that whatever they think is quite insignificant, because one of the ways it ends up to is the bikini body concept.<br /><br /><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><tr><td style="text-align: center;"><a href="https://4.bp.blogspot.com/-f9FWJGL9uSA/WOkimVEjJwI/AAAAAAAAYaI/Adouakr1UXcGmAo2PzzPKDbYRVQcrmv9QCLcB/s1600/Everybody%2Bis%2Ba%2Bbikini%2Bbody.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="304" src="https://4.bp.blogspot.com/-f9FWJGL9uSA/WOkimVEjJwI/AAAAAAAAYaI/Adouakr1UXcGmAo2PzzPKDbYRVQcrmv9QCLcB/s320/Everybody%2Bis%2Ba%2Bbikini%2Bbody.jpg" width="320" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Source: <a href="https://68.media.tumblr.com/tumblr_lf86hgDDct1qc2etlo1_1280.jpg">Google</a></td></tr></tbody></table><br />I would like to end this post by reiterating that Everybody is a bikini body, just because there are shallow, judgmental and small-minded people out there, everyone get to know that no matter what - their bodies, heritage, colour is just fine. There are goals to achieve, but let's not judge people based on the choices they make.<br /><br />Let them all don their fancy swimsuits - xs, s, m, l, xl, xxl, xxxl and so one to enjoy their times at the beach!</div>Shine Kapoornoreply@blogger.com3tag:blogger.com,1999:blog-477600956057124592.post-75847499312059894822017-04-07T12:28:00.000+05:302017-04-22T12:30:46.898+05:30Getting Hurt<div dir="ltr" style="text-align: left;" trbidi="on">It's ok to get hurt.<br />It is ok to cry.<br />Get the pain out of you.<br />Or make it stay to create art out of it<br />Derive your strength from it.<br />There is no number of days or weeks or months that can assure when you will not feel the pain. It stays!<br />And we learn to live with it...</div>Shine Kapoornoreply@blogger.com1tag:blogger.com,1999:blog-477600956057124592.post-85664909945485148492017-04-05T01:16:00.004+05:302017-04-05T12:31:07.571+05:30Devil's Advocate - A Fool in Love<div dir="ltr" style="text-align: left;" trbidi="on"><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div>Almost everyone I know, has at one point given up on being logical and went with the calling. The calling for what they believed was a once in a lifetime kind of love. Just like you, I or that handsome hunk you set your eyes on in Starbucks (it happened with me today ;)) has fallen for: lies, mysteries, deception, manipulation, crazy-making and what not!<br /><br />But my question here is why not? Even when someone was really really mean to you, didn't you learn that you don't want to be with that mean soul? Had s/he not happened to you, a great life lesson would have snapped off. Did you realize that while you were trapped with a narcissist, you actually found out that you have an emphatic and compassionate soul? You were able to come to terms with reality, not just yours but those minute details you let go of.<br /><br />Most tragedies, greatness, realization, <i>et al</i> come from love. It's ok to be a fool in love, what's not okay is to settle for a fool!<br /><br /><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/3x2ABSAMVno/0.jpg" frameborder="0" height="266" src="https://www.youtube.com/embed/3x2ABSAMVno?feature=player_embedded" width="320"></iframe></div><div style="text-align: center;">He wore black and I wore white.</div><div style="text-align: center;">He would always win the fight.&nbsp;</div><div style="text-align: center;">Bang Bang, that aweful sound!</div><div style="text-align: center;"><br /></div></div>Shine Kapoornoreply@blogger.com6tag:blogger.com,1999:blog-477600956057124592.post-38530579370439149972017-04-04T22:31:00.001+05:302017-04-04T22:31:27.048+05:30Change<div dir="ltr" style="text-align: left;" trbidi="on"><a href="https://2.bp.blogspot.com/-R4e_6ZC_ciU/WOPRSUPr7VI/AAAAAAAAYZg/JABS-qOZ9-I3rla7i9_-3L8Pos-gjL5HwCLcB/s1600/change.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="240" src="https://2.bp.blogspot.com/-R4e_6ZC_ciU/WOPRSUPr7VI/AAAAAAAAYZg/JABS-qOZ9-I3rla7i9_-3L8Pos-gjL5HwCLcB/s320/change.jpg" width="320" /></a>So much has changed today<br />It was not so long that we stayed<br />Beneath the trees and sang aloud<br />The songs that made us wanting<br />To come to each other in moments<br />The moments when we smiled for parting<br />And cried for love to stay<br /><br />Even when I count on the days<br />When we are way past the glory days<br />And the hair string grows grey<br />It will still be not so long ago<br />That so much could have been changed<br />As I will keep you fresh in my mind</div>Shine Kapoornoreply@blogger.com4tag:blogger.com,1999:blog-477600956057124592.post-78692765515608103452017-04-03T01:56:00.002+05:302017-04-03T01:56:33.849+05:30Break Free | Be Brave<div dir="ltr" style="text-align: left;" trbidi="on">My darling let go and then be brave. Break free of the shallows created by the world that hold you a prisoner. The past that left you with bruise &amp; tattered, by those brave hearts who held the shining armor were not the real brave. For it to be real, the armor has to be tattered and dull, like that of a real warrior. The day that went dull was a reminder that you need more than just routine in it. As you struggle through the day, you are break to break free.<br /><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-r0xwkHWDlh8/WOFebGZcxyI/AAAAAAAAYZE/FyYjgWuUuuQ9C5nlklDXHvyf7vLjkvYDgCLcB/s1600/Break%2BFree.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://1.bp.blogspot.com/-r0xwkHWDlh8/WOFebGZcxyI/AAAAAAAAYZE/FyYjgWuUuuQ9C5nlklDXHvyf7vLjkvYDgCLcB/s320/Break%2BFree.jpg" width="240" /></a></div><br /><div><br />Brave is when your heart pounds, but you tell the truth<br />It is when you leave them wondering why they have been let free<br />Brave is when you set them free to face their own demons<br /><br />Break free of knuckles, chuckles, claps and accreditation, in the end it is only the talk you have with you.<br /><br />What else makes one brave? Add in the comment.</div></div>Shine Kapoornoreply@blogger.com7tag:blogger.com,1999:blog-477600956057124592.post-1758173948455193432017-04-01T22:06:00.001+05:302017-04-03T01:53:36.286+05:30Alarm <div dir="ltr" style="text-align: left;" trbidi="on">Every morning a 'buzz, snooze, sleep, buzz' activity goes on for at-least an hour before I hop out of my bed and start getting ready for office. Although my morning start a little late than most of you.<br /><div class="separator" style="clear: both; text-align: center;"></div><div style="margin-left: 1em; margin-right: 1em;"><br /></div><div style="margin-left: 1em; margin-right: 1em;"><div class="separator" style="clear: both; text-align: center;"><a href="https://4.bp.blogspot.com/-u_37CccOIq0/WOFclzHCaLI/AAAAAAAAYY4/MipxzgQ7vvcFHTgfJ95jTpL1GN_-6bCVgCLcB/s1600/alarm-1294909_960_720.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://4.bp.blogspot.com/-u_37CccOIq0/WOFclzHCaLI/AAAAAAAAYY4/MipxzgQ7vvcFHTgfJ95jTpL1GN_-6bCVgCLcB/s320/alarm-1294909_960_720.png" width="304" /></a></div><br /></div><br /><br /><br /><br />I hope you don't get me wrong here - I am not lazy to keep sleeping.. Sleep is the gateway to dreams ;p<br /><br />Alarm is the wake up call! Take it practically or metaphorically.</div>Shine Kapoornoreply@blogger.com5