Create your Twitter content strategy

Start Tweeting

Conversations on Twitter are just like the face-to-face encounters you have with customers each day. When you’re ready to start Tweeting, use these tips to write Tweets that establish an ongoing dialogue with your followers and stick to your content marketing strategy.

Listen and observe. Take a moment to see what other businesses are doing on Twitter and develop your own content marketing strategy by deciding what you like about others’. You can find competitors and monitor relevant conversations using search.twitter.com. When you see how other businesses interact with customers and what types of content they share, you can try testing similar tactics to see which resonates most with your followers.

Use the 80/20 principle. 80% of your Tweets should focus on driving interactions with your followers, such as Retweets, replies, and favorites. Once you’ve built some rapport, you can mix in direct offers or promotions that get followers to take actions, such as clicking on a link or making a purchase from your website.

Let your personality shine. Strive for an approachable communication style that is authentic and friendly without being overly formal. Wit and humor can help in providing entertainment value. Don’t let your commitment to a formal strategy overshadow your unique voice.

Test and learn.There’s no right or wrong number of times you should Tweet each day, or when. Instead, focus on generating quality content and establishing a regular cadence so followers know when to expect updates from you.

Develop your content marketing strategy

Compelling content will help you attract new followers and keep them engaged over time. Start by creating a Tweet calendar to help you plan your content and get into the habit of Tweeting regularly.

Here are a few examples of how you can fill your Tweet calendar each week:

Monday: PromotionsBuild follower loyalty with an exclusive sale or discount that can be redeemed online or in-store using a special code.

Tuesday: Behind-the-scenesTweet a photo or video that showcases your business operations or work environment. For example, if you’re an artist that is writing new music, provide a glimpse into the creative process.

Wednesday: Helpful tipsCreate a regular series of Tweets that are informative or surprising. If you’re a chef, Tweet recipes or kitchen tips. If you have a fashion boutique, Tweet ways to match current trends with vintage items.