Plymouth’s Ninja Warrior is part of a consortium vying to battle it out against the titans of Silicon Valley with a new social medial app called – appropriately – Vye.

Corbin Mackin, who shot to fame on two series of the hit ITV obstacle course show, is one of half a dozen investors who have injected a “six-figure” sum into an invention which they hope will go toe-to-toe with Instagram and Snapchat.

Vye allows users to share photos and videos, linked to any subject, with friends and followers.

It also incorporates an element of competition – the more people that swipe right on posts, the higher in a leaderboard the user climbs.

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Mr Mackin said charities and businesses could benefit too and said: “There’s a charitable function, we make it easier for charities to be on social media, you can create a charitable campaign with a hashtag, people can donate via a button.

“And no matter what type of business you run, you can reach and interact with your existing and new customers via the Vye app.

“Showcase your products and services, let people know about your latest offers or encourage users to share you posts and even upload their own pictures and videos using a hashtag connected to your business.”