Google and P&G trade secrets

Google and Procter and Gamble today announced they have been swapping staff to increase their competitive edge.

In what the firms have codenamed the “P&G Google Exchange”, three Google employees were temporarily sent to P&G and 20 P&G employees were sent in the opposite direction.

“All the staff were there to gain more understanding of advertising and insight into how other consumer companies work,” said a P&G spokeswoman.

Google employees hoped the advertising firm would give them more insight into the needs of advertisers, she explained. The programme comes at a time when Google profits are slowing. Advertising firms are of course Google's main source of revenue.

P&G employees went to Google to pick up tips on how their company can leverage online search and advertising, she added. P&G spends a relatively small amount of its ad budget online, according to media reports.

“We are very passionate about this programme,” she said.

But P&G said the exchange, which started in January, has now finished and there is no plan as yet for it to be continued.

All rights reserved. This material may not be published, broadcast, rewritten or redistributed in any form without prior authorisation.Your use of this website
constitutes acceptance of nextmedia's Privacy Policy and
Terms & Conditions.