Packaging Design

The IoPP Fundamentals of Packaging Professionals, Third Edition outlines that package design is composed of two separate components - structural and graphical. Prior to designing the package, attention should be focused on the product itself by anticipating end user wants and needs. The structural component entails the technical and physical requirements of the package. The graphic component involves the physical features and characteristics that attract the consumer into making a purchasing decision.

Certified packaging professional John Henry states that packages should be designed or selected with the machinery in mind and that design is driven by the market and ultimately the individual consumer. The end user is king and the package must be designed primarily to please them. However, along with pleasing customers, designers should consider the costs of running the package. They should minimize these costs when possible and that can only be done if the costs of operation and the benefits of the design are known. [From the "Packaging Machinery Handbook" [www.packmachbook.com] by John R. Henry, CPP.]

A contemporary container and matte graphics on the Dove Refresh + Care Dry Shampoo package appeal more than a sleek cylinder and threatening warnings on the Pantene Sheer Volume sprayer, according to our exclusive survey from

Women have trusted Nice’n Easy hair color to transform their appearance since the product line launched in 1965. Recently, brand owner Coty decided it was time for a product and package makeover of its own.

Sustainability, ecommerce, flexible packaging, and plastic packaging advancements and waste challenges continue to capture the attention of packaging professionals, as the list of top articles on PackagingDigest.com from March

In a store, consumers scan category selections in seconds and either pass them by or pick up products for further evaluation before, hopefully, buying them. Much of their assessment rides on the package design.

This summer, Perrier is taking a walk on the wild side in Brooklyn, NY, with bottles featuring dazzling illustrations of wild animals. The limited-time beverage packaging is part of a localized promotional campaign in the borough’s Bushwick...

Recent new package introductions—from L’Oréal, 7-Eleven and others—reflect the continuing prominence of sustainable and high-impact packaging designs. Our list of top articles on PackagingDigest.com in May 2018, based on page views, showcases...

A contemporary container and matte graphics on the Dove Refresh + Care Dry Shampoo package appeal more than a sleek cylinder and threatening warnings on the Pantene Sheer Volume sprayer, according to our exclusive survey from the last two months...

For Dubai-based Mirzam Chocolate Makers, spinning a yarn is second nature—especially when it comes to Mirzam: Monsters Collection chocolate bars. The packaging design for this artisanal chocolate uses evocative graphics and an interactive package...

Women have trusted Nice’n Easy hair color to transform their appearance since the product line launched in 1965. Recently, brand owner Coty decided it was time for a product and package makeover of its own.

With improved customer experience in mind, packaging designers today are focusing on functionality in a variety of product categories. Packaging design trends and new technologies for foods, beverages and cannabis were the top articles on...

Over-the-counter medicine depends as heavily as any other consumer product on packaging shelf appeal. In a sense, on-package communication is even more important for OTC products than for foods or beverages, because taste rarely enters into the...

Sustainability, ecommerce, flexible packaging, and plastic packaging advancements and waste challenges continue to capture the attention of packaging professionals, as the list of top articles on PackagingDigest.com from March 2018 clearly shows....

Marijuana is now legal in half of U.S. states, with more expected to follow, and this has led to a rapidly growing industry selling the product—whether for recreational or medical use. We have noticed the rise in cannabis-related businesses on the...

In a store, consumers scan category selections in seconds and either pass them by or pick up products for further evaluation before, hopefully, buying them. Much of their assessment rides on the package design. Packaging is often the “make or...

PepsiCo’s Frito-Lay division is putting smiles on bags of Lay’s Potato Chips as part of its limited-time “Smile with Lay’s” campaign. For each purchase of one of the specially designed bags—which are printed with the smiles of real consumers—the...

China packaging is a national owned group company established in 1972 and owning many manufacturers supplying various packaging pruducts. China Packaging is one of the leading company in Chinese packaging export business providing packaging...

Based out of the United States and China, we are uniquely situated to provide a timely and prompt response to your needs. We have the experience, capacity and craftsmanship to create thoughtful gift giving for every occasion at an excellent price...

PTFE Group of Companies (PTFE Group) is a leading manufacturer of specialty-coated performance fabrics, tapes and belts used in a wide range of manufacturing, packaging, maintenance and repair environments around the world. From the aviation...

Founded in Taiwan in 1992, we specialize in developing and manufacturing of hologram technology. Increased demand for our high quality products let us to expand further in production and technology, establishing a factory and R&D in Shanghai...

Inland, a leader in advanced packaging technology, has experienced an impressive 70-year transformation from local supplier to global partner. Long known as the premier label printer for the big beer brands—and the entire craft brewing industry—...

As a truly full service organization, MD Packaging provides national representation for many of North America’s and Europe’s premier manufacturers of inspection and automation solutions through our regional offices in Toronto, Montreal, Calgary...