2010 Ford Mustang, Your Way: New Customizer Site Lets You Bring Your
Ultimate Mustang To Life

DEARBORN, Mich., Aug. 24, 2009 -- SUMMARY:
-- Launch of 2010 Ford
Mustang customizer site allows
enthusiasts to create their very own Mustang, choosing accessories,
colors and decals to complement the all-new design
-- A "community" customizer makes it possible for four people to work on
the same virtual Mustang - chatting all the while about the style each
wants - in real time
-- The Ford Mustang is the most customizable car in the world, with the
2010 model featuring 9,224 possible accessorizing combinations
CONTEXT / BACKGROUND:

The 2010 Ford Mustang - America's favorite muscle car for 45 years
straight - is ready to be customized. In fact, as one of the most
customized cars ever, Ford is making it easier for pony car lovers to
create the virtual Mustang of their dreams. With never-before-used digital
technologies, Ford has created a customizer site within the car's microsite
at www.fordvehicles.com/the2010mustang. The site's design is meant to
reflect what the Ford Mustang is all about: a classic design and a hard
attitude, coming together to create a revolutionary automobile. One week
after launch, almost 52,000 cars have been built with more than 16,000 of
those saved into the site gallery. And more than 30 forums and blogs are
sharing their own creations - all without a single dime put toward
advertising.

DETAILS:
Customizing made easier and more fun than ever

The Mustang customizer site is not only fun, but it's also simple to
use. Choosing parts, changing colors, determining the intensity of your
burnout cloud - all of these interactions are designed to be fluid and
easy. There are 239 assets in the customizer, and visitors can even choose
the decals and the environments for their Mustang. Accessories available
include wheels, decklids, spoilers and grilles. Within minutes, 10 vastly
different looks can be created and saved as desktop wallpaper.

There are countless customizer sites out there, but the 2010 Ford
Mustang customizer sets itself apart, largely because it's not designed to
be a linear build and price experience, like most such sites are. Working
with Wunderman/Team Detroit and Firstborn, Ford focused on bringing some
fun back into dreaming up the ultimate Mustang.

Firstborn created a car customizer that would resonate with the target
audience. A community customizer section is instrumental in doing just
that. This multiuser mode lets four people work on the same Mustang in
real time. Chat features create an even more social experience, and the
gallery allows submitted Mustangs to be voted on by other users, with the
winners displayed each week. Firstborn built the customizer section to
facilitate multiple users in the same place, all customizing at the same
time - thereby allowing users to watch others building their custom
Mustang.

For those serious about making their custom car a reality, a
downloadable PDF offers a detailed list of all the parts used to create
that particular Mustang. The PDF is separated into three categories -
Ford, aftermarket and concept accessories - and includes links to the
applicable sites. The list of parts makes it easy to start a conversation
with your local Ford dealer.

Spreading the word

When something like this hits in the Mustang community, word travels
fast. Mustang enthusiasts have been buzzing with discussion in online
forums, and customized Mustangs are even appearing in competitor vehicle
forums.

One of the most customizable cars in history

The 2010 Mustang offers more performance and appearance options directly
from Ford than ever before. With six accessories available right from the
factory floor, 3,012 possible combinations available for order without
accessories and 9,224 possible combinations with accessories (not including
exterior and interior colors, and SVT), Mustang fulfills every consumer's
desire. Options from trusted vendors like Roush and 3D Carbon only add to
the countless ways to make Mustang yours.

QUOTES:

"Car companies have tried to create tools that let you simulate what a
car might look like with various options. But those tools are typically
limited to only what you can get from the manufacturer. Our customizer
lets customers use Ford parts, aftermarket accessories and custom colors to
come up with their own unique designs."

- Scott Kelly, digital marketing manager

"Mustang owners want their car to stand out from the crowd and the 2010
Mustang provides the perfect base to work from. This tool is an exciting
way to experiment and see the possibilities on how they can make a Mustang
their own - and the response has been outstanding."

- Steve Ling, North America car marketing manager
Ford Motor Company

Ford Motor Company, a global automotive industry leader based in
Dearborn, Mich., manufactures or distributes automobiles across six
continents. With about 201,000 employees and about 90 plants worldwide,
the company's automotive brands include Ford, Lincoln, Mercury and Volvo.
The company provides financial services through Ford Motor Credit Company.
For more information regarding Ford's products, please visit
www.ford.com

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