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How to Create and Send HTML Email

Posted on June 25, 2003

By Herman Drost

Until recently text-based email was the most popular way to
communicate, however with the advent of html email you can now
create and send beautiful graphics, create clickable links and
use interactive forms.

HTML email can have the same appearance as a web page. You can
include your favorite photos, create colorful newsletters or
charts for your friends or business associates.

3.Graphics (ie images, icons, fancy fonts) must be stored on a
web server to correctly appear in email software - you could
save it as an attachment, however most folks will not open the
attachment especially (and delete it) if it's from someone they
don't know.

If you don't want to use graphics, you can use colored tables
for different sections (ie header, masthead, contact information
and footers).

6. Email a test to yourself before your send it to your
subscriber list. You may want to send it to your friends who
have different email programs so you can be sure most of your
subscribers can read it on their computers.

7. Once you have created an attractive html page or newsletter,
save it as a template. Now you can just open the template
whenever you want to send html mail and most of the work will be
done for you.

HTML email is still rather new, but it is a great marketing tool
if used properly. The key is to test, test , test to see if your
subscribers prefer it over text based email. If you are unsure
your subscribers can read html email, then offer both text-based
email and html email, to cater to both audiences.