GOLF WORLD ANNOUNCES 100 BEST GOLF SHOPS OF 2009

NEW YORK, NY—For the 25th consecutive year, Golf World has published its selection of the 100 Best Golf Shops–a collection of those private, resort, public and off–course golf shops that have excelled in retail operations. The complete list will appear in the February 1 issue of Golf World

Of the 30 states represented on the list, California has the most shops (18). Florida is second with 12. Scottsdale is the leading city with seven shops.

The PGA Tour Shop has 13 shop locations on the list, the most of any off–course facility. Other facilities with multiple shops include Lumpy’s Golf (3), Carl’s Golfland (2) and Edwin Watts Golf (2).

Eight shops have appeared on the list all 25 years: Medinah C.C., TPC Sawgrass, Hillandale, Doral Golf Resort and Spa, Pebble Beach, Pinehurst, Haggin Oaks and Carl’s Golfland. Thirty new shops were added to this year’s list—the largest turnover since 1997 when 34 new shops earned 100 Best honors.

In 2009, the combined revenue of the 100 Best Shops was $238.1 million, an increase of $1.4 million from 2008. In 1986, the first year of the list, total revenue was $61.8 million.

To be considered for the annual list, golf shops submitted entries to the magazine. The winning shops were then chosen based on three criteria, each weighted equally:

Revenue per square foot and per round of golf played compared with shops in the same category

Appearance of layout and product displays (determined through photos submitted to the magazine)

Evaluation of a shop’s successful promotions and recent initiatives within the last year (described through written response).

The 100 Best Golf Shops list was previously featured in Golf World Business and Golf Shop Operations, both published by Golf Digest Publications. This is the fourth year that Golf World has published the list.

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