MISSION

Rehabilitation of the planet thanks to sustainable and ethical living. We defend animal and environmental rights by running advertising campaigns, investigations, petitions, as well as by lobbying, to motivate consumers, manufacturers, and the legislative to make changes.

Thanks to our projects we show the connection between animal, human and environmental rights. Saving nature saves our health and the lives of animals (people included), and saving (reducing use of) animals in turn saves nature, which improves our health.

We create a platform for cooperation between different organisations, initiatives, and people with similar agendas.

OUR PROJECTS

Vegan Challenge

A 30 days plant based meal plan with more than 100 recipes + a regular newsletter with discounts for vegan products. It’s all about Veganism – ethics, environment, and health. It also includes links to local content as well as Czech translations of many documentary movies.

Help us finance local chefs’ vegan meal competition in non-vegan restaurants!

Plant Based Dairy Days

We run a campaign promoting ethical, environmental and health benefits of plant based dairy alternatives twice a year: for Mother’s Day in May and on August 22nd (World Plant Milk Day). We promote a whole range of products in cooperation with local start-up manufacturers.

We would like to organize a plant based dairy substitutes food festival. Please help us finance it.

Meatless Day

(Vegan Challenge day-by-day). We created a website with tips for consumers, restaurants, and schools. On top of that we would like to launch a campaign about this, we are already looking for local initiators.

Help us finance a team for our project to reach schools and restaurants with this campaign.

Zero Waste Czechia

Through a public campaign and investigations, we teach consumers how to reduce waste and consume less. We promote to not use the 10 most common plastic waste objects found on European beaches, to reduce all single-use products, and we also feature a map with free local drinking water sources.

We managed that Avon Breast Cancer Marches stop releasing balloons into the environment in Czechia and Slovakia. Also the media shared our investigation of where customers could use their own packaging or containers for meals and drinks.

Help us finance the PreciousPlastic.com project in Czechia and recycle more waste!

CO-PROJECTS

END THE CAGE AGE

We promote the End the Cage Age campaign in cooperation with the organisation Compassion in World Farming. We are going to participate in the European Citizen Initiative against using cages in animal agriculture.

Help us finance the collection of signatures for the European Citizen Initiative petition in 2019!

STOP LIVE TRANSPORT

We helped to organise a petition, made the creative execution of the advertising campaign, exhibition, and in cooperation with Compassion in World Farming, we took part in Stop Live Transport International Days in the past two years. The campaign is against the trade of living animals from Czechia to countries outside the EU. We investigate and cooperate with other European animal rights organisations and map and show the suffering throughout the entire long distance journeys of millions of sentient beings to slaughter. Most of the animals are being transported to the Middle East.

Please help us finance a documentary of the journey step by step from Czechia to the Turkish border.

CIRCUSES WITHOUT ANIMALS

We participate in the campaign against animals in circuses and entertainment in general, run by the Animal Freedom organisation. We help with petitioning, and in cooperation with other animal rights organisations, we call for a law change against using animals in entertainment.

Help Us

The demand for meat is unfortunately still growing, and our welfare or animal rights laws are weak. Consumers are generally against any regulations because of regulations during the past Communist regime. It is really tough work here, and media agencies are not helping, nor do we have any philanthropic billionaire, who is interested in animal or environmental rights.

We are team of creative people from advertising, graphics, web design, AV production and public relations. We are able to make 360° campaigns. Most of our budget is spent on publishing project content.

Thank you for your help! ♥

Do you know the equivalent value of your donation locally?

1 GBP = 28,5 CZK

1 EUR = 25,5 CZK

1 USD = 22 CZK

1 AUD = 15,5 CZK

1 ILS = 6 CZK

(approximate values rounded to the nearest half)

CONTACT

Do you share a passion for the same causes? Let’s cooperate!
We are looking forward to share content and strategies with you.