Messaging Matters

You are your secret sauce, not your SEO keywords.

Don’t get me wrong. Strong SEO is important. It brings potential clients to your proverbial door. What keeps them there, though, is who you are. After all, no client ever established a meaningful relationship with a keyword. I start with getting to know my clients (and their clients) before I write a word. Understanding my client and their “why” is the foundation for creating authentic and aligned messaging — content that connects the business and its people with their ideal client.

Whether you are seeking copyediting support to help craft your own messaging, or need the content creation to capture and convey the heart of what you want to say, you have come to the right place!

Let’s learn more about each other. Just give me a few details below, or email me at smurdoch@womanwithapen.org, and I’ll be in touch!