Hi! I'm Jessica Zimmerman, top wedding planner and floral designer.

Born and raised in Arkansas, I’m a proud wife and mama to a 5-year-old daughter and 3-year-old twin boys. A true believer in freedom, flexibility (and of course, incredible flowers), I’m wholly devoted to creating a life I love to live every single day–not just on the weekends. From travel to business to weddings, this blog is full of features designed to inspire other busy mamas (and businesswomen) to make a living from their passion without giving up their lives.

Stay informed about my tell-all course, The Business Behind the Blooms.

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Zimmerman Events provides real tools for florists who want to learn how to make money, save time, and grow their team. Free classes, tutorials, ebooks, mentoring, and Jessica Zimmerman's rave-reviewed course, the Business Behind the Blooms.

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Zimmerman events offers a boutique approach to wedding planning & design, with comprehensive offerings from florals to logistics to papergoods for the modern, organic style bride. Based in Arkansas and available by appointment only.