Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.

18 October 2010

London.

Going to London town tomorrow for meetings. Hopefully something good will come out of it. 2 full days, so its going to be quick. Pierre is already in town, so we will hopefully have time to see some shops and perhaps see a pub or two.

Last week I was travelling a lot, down in the southern parts of Sweden, here's some pictures from the trip. Thanks to all the great people I met along the road: Solo, Grandpa, Ish, Face, Modefabriken, Meadow, Tres Bien Shop, Junkyard, Sweet & Tender, NK, Ted Bernhardtz, First Aid and Petite Sportif.