Yesterday, Blac Chyna took to Instagram to announce her latest career endeavor — a new line of skin bleaching creams. However, not everyone was eager to celebrate this particular beauty product. Read on to find out what got so many people upset.

Photo credit: INSTARImages

Photo credit: INSTARImages

In the update to her account, the 30-year-old posted about the launch of her partnership with Whitenicious. She also included all of the information about the launch party, which is being held on November 25th in Lagos, Nigeria.

However, many people have slammed both the product and the location of Chyna’s party. According to the World Health Organization, 77% of Nigerian women use skin-lightening products. This is currently the highest proportion in the world.

Photo credit: INSTARImages

Photo credit: INSTARImages

People quickly took to social media to slam the former reality star. One person wrote, “They are really bringing Blac Chyna to sell bleaching cream for y’all in Lagos. This is actually sad.”

Photo credit: INSTARImages

Photo credit: INSTARImages

Another person pointed out, “Bleaching creams and the demand for them are inextricably linked to colonisation and internalised inferiority complexes.” Not to mention, many of these lightening lotions contain hazardous chemicals like hydroquinone, steroids, and mercury.

Photo credit: VH1

Photo credit: VH1

Blac Chyna isn’t the only artist in recent weeks to receive backlash related to skin bleaching. Last month, Jamaican dancehall singer and Love & Hip Hop: Atlanta star Spice came under scrutiny when she posted a picture to social media of herself with a much lighter skin tone.

Photo credit: Getty

Photo credit: Getty

However, Spice later explained that her skin was not actually bleached. She admitted she posted the shot for shock value to “create awareness to colorism.”

Photo credit: INSTARImages

Photo credit: INSTARImages

Blac Chyna has yet to make a statement on the controversy, and she has since turned off the comments under the launch party post.

Photo credit: INSTARImages

Photo credit: INSTARImages

What do you think about Blac Chyna promoting a skin bleaching product? Let us know in the comments.