GE Capital increases commitment with support of emerging brands

GE Capital Commercial Distribution Finance (CDF) is rapidly growing its inventory financing portfolio with smaller and newer motorsports brands. CDF has started programs with manufacturers that specialize in one or two segments of the powersports market, signing upwards of 20 new entrants in the last two years.

“We are well known for financing large, global motorsports brands. However, being a vested stakeholder in the industry means we recognize the importance of providing broad support,” said Sameer Gaur, president of CDF’s motorsports group. “These manufacturers offer niche products and are a sign of good health for the overall industry.”