Using your voice & your marketing as a vehicle for change

Photo taken in Havana, Cuba. For more behind the scenes and travel shoots follow me on Instagram!

What if marketing was about spreading love, not adding to the “noise”?

What if we could break the rules of what we’ve been taught, follow our intuition and market in a way that feels in alignment with our inner voice?

If you want to build a thriving business, you must learn to market effectively. But that doesn’t mean sacrificing your values.

Each strategy you use in your communication plan will be much more effective if it’s in alignment with your inner truth. If it’s not, dissonance — contradicting thoughts such as “I should do this, but I don’t want to” — will occur, and you’ll continuously stop yourself.

But learning to market your business in a way that feels aligned doesn’t mean that it’s always going to feel good.

People confuse intuition and a good feeling all the time.

Cause here’s the thing: your inner guidance may ask that you get out of your comfort zone and get on camera, get on stage, “go live” on Facebook or publish a thought-provoking article and that may, for a moment, feel scary.

Every time you uplevel, fears will arise, but that’s ok; it’s just the ego mind getting activated — nothing to be afraid of.

The challenge is to NOT buy into your fears, to move through and to stay in the game EVEN if it feels uncomfortable.

The ultimate invitation is to shift into love as you step into more visibility.

As you grow your business, you have an opportunity to ask questions such as:

How can I infuse more love into my communications and create a transformative experience for my audience?

Am I willing to trust my inner wisdom, dare to speak my truth and follow up with inspired action?

Could I be more intentional with my words and actions?

If the answer to those questions is “yes”, you’ll be planting seeds that will grow into fruitful opportunities, because businesses thrive on love.
And when you lovingly and consistently share what you’re up to, what you’re working on, what you’re creating in your business (your offers, your book, your services), you’ll be top of mind when your clients are ready to buy from you.

Now, I’d love for you to hit reply and tell me, does any of this resonate with you? Is there anything stopping you from marketing in a more authentic way?

Caroline , Xo

PS: Yesterday I posted on Instagram an invitation to use your platform to speak about issues that you want to see change in the world.

I also recorded an Insta story (that I also saved in my Highlights) where I talk about a horrific incident that happened on a United Airlines flight where a dog suffocated to death because the owner was ordered to put her dog IN THE OVERHEAD COMPARTMENT.

The intention behind this post and the Insta story is to raise awareness on issues by courageously speaking out on social media.
It’s an invitation to be a powerful vehicle for CHANGE.

If you want to read the post, watch the insta story and leave a comment, click here.

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