Flipkart launches another 'Summer Sale' with up to 80% discounts as e-commerce battle intensifies

Flipkart's second summer sale following the four-day Big 10 sale two weeks back may be relatively muted in its launch, but like the previous one, is pulling out all stops to offer customers enviable deals.

Starting today, the sale will continue until the end of this month, with discounts of up to 80% on electronics and auto accessories with exchange offers and no cost EMIs. Flipkart's 'Summer Shopping Days' festival is also doling out heavy discounts on home appliances and smartphones.

Best offersWith 'discounts' on e-commerce platforms galore, if a 30% cut on an AC is not enough to grab your attention, a flat Rs 10,000 off on a smartphone perhaps will. Giordano watches and premium bags for women at minimum 75% drop are other deals currently on offer on the platform.

Other deals include a 14% off on Apple Watch Series 2 and 20% off on 40-inch Sony televisions. Photography enthusiasts are also getting 20% off on Nikon DSLR cameras.

The e-commerce player is also dishing out good deals on fashion and apparels with a minimum 30% off on women's shoes including Puma and Adidas and at least 50% off on Arrow and Lee shirts for men.

What's more, as per the website, customers using PhonePe for transactions on the platform will get 25% cashback. PhonePe is Flipkart's inhouse fintech company that provides payments solution based on UPI. During the previous sale this month, PhonePe reached a new high with a 30X increase with over 2 lakh customers transacting for the first time using UPI in a single day. Users of Citi credit and debit cards will also reportedly get an additional cashback of 10%.

Flipkart's second summer sale comes just 10 days after it concluded its Big 10 sale on May 18. Amazon had also launched its India's Great Indian Sale early this month, which reportedly helped grow the platform's customer acquisition by a whopping 235% in tier 2 & 3 cities. Although beleaguered online marketplace Snapdeal may be out of this race, it had also launched two summer sales in quick succession this month.