Friday, September 7, 2012

The above picture is a still from Nokia's Pureview ad for the Lumia 920. Purportedly, the Lumia 920's camera take OIS (optical image stabilization) to a whole new level. The video shows how with OIS, the biker takes videos without all the vibration from biking. Unfortunately, I can't find the original video.

However, something slipped through Nokia's eyes. Viewers saw the reflection from a trailer van of what seems to be a man in a van with professional gear.

In an effort to demonstrate the benefits of optical image stabilization (which eliminates blurry images and improves pictures shot in low light conditions), we produced a video that simulates what we will be able to deliver with OIS.

Of course, hindsight is 20/20, but we should have posted a disclaimer stating this was a representation of OIS only. This was not shot with a Lumia 920. At least, not yet. We apologize for the confusion we created.

Nokia also includes this video, now using a real Lumia 920. "The difference is apparent", Nokia says, but it's not as good as the OIS in the Pureview ad.

In conclusion, this was a big wrong move for Nokia, a company trying to get itself back in the smartphone game. Also, Microsoft should be wary of what Nokia does with the Windows Phone brand.