Bus éireann passengers could be offered bespoke advertising as part of a drive to grow commercial revenues in the transport company.

GPS systems fitted to new buses entering service next week will allow advertisers to use on-board monitors to highlight local businesses in towns and villages which can be visited by passengers when they disembark.

The move was announced as the company unveiled 20 new luxury coaches at a cost of €9.2m (€460,000 each), which enter service next week in a bid to grow passenger numbers.

The company claims the upmarket coaches are "better than the car", offering access to 4G WiFi, reclining leather seats and wooden-style flooring along with charging points for phones and laptops, and ISOFIX mounting points for child seats.

The buses will be used across 23 intercity routes as part of a rebranding of the Expressway service.

A new website will allow a seat reservation system and another 40 premium coaches will be delivered for the Expressway network shortly.