In between engine-revving shots of men on motorcycles, models getting risqué and Levine in a beat-up tee, the Maroon 5 frontman says “I want[ed] to be involved every step of the way, whether it’s the design of the bottle, the way it smells on a woman,” he says. “It’s very basic, very classic. The anti-celebrity fragrance, very simple.”

For lots more on why the star is thrilled about the scents (spoiler: “they make people feel good about themselves, and that’s a good thing to do”) watch the sexy video above and check out his fragrances at Macy’s.

Tell us: What do you think of Levine’s about-face? Will you check out his scents?