Best Email List Opt-In Options

I’ve read tons of information on-line on why to have an email list and how to write a good email, but what about how to get visitors to your website to sign up for your email list.

Artsy Shark offers some of the following options:

How do you gather email subscriber names and emails online?

Your website should have an opt-in form, preferably popping up when visitors come to your website. That opt-in form needs to give them a reason to subscribe to your email campaigns … Here are some incentives artists have used to gain subscribers:

Subscribe to get an exclusive preview of your newest work

Subscribe to receive free shipping on first purchase

Subscribe to be invited to VIP events

Subscribe to receive invitations to your shows and fairs

Subscribe to receive a discount on first purchase

Subscribe to get a free download of your art to use as wallpaper

Other options to build your email list would include the following (that I have personally used:

Offer a free report or tips sheet

Offer a limited email subscription to an industry-related ‘How To” series

Offer a list of industry-related tools

The options are endless, if you give it much thought. In my case, I just needed to remember what challenges I faced when I first started in the field and what I wished I knew at the time that I know now!

There are plenty of email service providers to chose from and each supplies instructions and tutorials on how to use them — so I won’t go into that at this time. But I will refer you to the Artsy Shark article for more information on where to place your sign up forms:

Where else can you place opt-in forms on your website?

A popup form is a nice start, but there are actually lots of other places on your website where you can solicit email subscribers. Here are some of them:

Place a subscriber offer in a colored bar that sits above the header at the very top of your Home page.

Put a subscriber link or form in a sidebar if you have that in your site layout.