Business

Fake Porn Site Directs You to IKEA Beds

A faux porn site called "Hot Malms" for IKEA's Malm beds is certainly one of the odder projects we've seen lately.

The site beckons users to click with captions like "Twin Blonde Malms" and "Hot Malm's Bottom Stuffed," which show grainy shots of the beds that are definitely SFW. There's even a live web cam that entices you to "live chat with Hot Malms now." Click through, and you're taken to the official IKEA site to buy a bed. The site is a side project/joke from Asa Block, an employee at Droga5. While the agency initially took credit for the site (and Creative Chairman David Droga tweeted about it), an agency rep says Droga5 is not behind it. Nor is IKEA a Droga5 client.

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