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Announcing MobileTECH 2018

Every year MobileTECH brings together over 300 technology leaders, developers, early adopters and major industry operators from throughout the primary sector. MobileTECH, which runs over 2 intense days, is always buzzing with activity and the event held earlier this year was no exception. MobileTECH continues to be the only cross-sector event of its type to bring together the technology leaders from right across the agricultural, horticultural and forestry sectors.

We are pleased to announce that MobileTECH 2018 will be taking place on the 27-28 March 2018 in Rotorua, New Zealand.

The theme for 2018 is “Innovation through Smart Data”.

In the past, innovations in hardware and machines were the main productivity drivers. Now business data and decision-making software are the catalysts for completely new technologies and growth in the primary sector.

Wireless connectivity, advanced sensors, smart data, automation and increasing computing power are generating new opportunities. The Internet of Things (IoT) is being rolled out to farmers and orchards across the country, satellite imagery has become an essential forest management planning tool and critical business information is available anywhere at a touch of a button.

We are generating more data than ever before. We are, however, only just starting to scrape the surface on how we can use the data to make smarter business decisions in real-time.

In a major study earlier this year, machine learning competed with doctors in the visual diagnosis of lung cancer. The machine was better than even the best doctors. Continued advancements in digitisation, analytics, artificial intelligence and automation will have a major impact on the primary sector. There is a very real probability that a machine will soon make a better decision than a farmer with 50 years of experience!

While it is still early days in the MobileTECH 2018 programme development, if you are interested in becoming a speaker (or have some great ideas for the programme), we would love to hear from you. A Speaker Interest Form is available on the event website.

If your business is also interested in working closer with us to build on the MobileTECH 2018 event, please contact us directly.