Coca-Cola Creates ‘The Wearable Movie’

In an effort to spread smiles across the globe, Coca-Cola teamed up with Ogilvy & Mather New York and Pysop to create ‘The Wearable Movie’.

An animated short clip was created, but to share the joy, the soda brand got its fans and other employees involved—and each of the animation’s frames was printed on a T-shirt, and sent to people all over the world to participate in making the movie.