SOS Respira chosen among the most innovative Spanish projects of 2016

The Fundación MAPFRE program was chosen from among over 350 entries

Events

SOS Respira, the program to raise awareness on how to prevent choking by means of an app for mobile devices, promoted by Fundación MAPFRE, together with the Spanish Society of Emergency Medicine (SEMES) and the Federation of Cooks and Pastry Chefs of Spain (FACYRE), has been recognized as being among the 10 most innovative social initiatives of 2016 by CAF-Development Bank of Latin America and the magazine Compromiso Empresarial.

Useful information

19/05/2017

SOS Respira chosen among the most innovative Spanish projects of 2016

19/05/2017

SOS Respira, the program to raise awareness on how to prevent choking by means of an app for mobile devices, promoted by Fundación MAPFRE, together with the Spanish Society of Emergency Medicine (SEMES) and the Federation of Cooks and Pastry Chefs of Spain (FACYRE), has been recognized as being among the 10 most innovative social initiatives of 2016 by CAF-Development Bank of Latin America and the magazine Compromiso Empresarial.

During the awards ceremony, SOS Respira shared the stage with Centros Luz en Casa (Light at Home Centres), franchises set up by the Fundación Acciona Microenergía in Cajamarca (Peru), to make better use of domestic photovoltaic systems in low-income households; Simon, gamification for managing microfinance teams, promoted by the Fundación Microfinanzas BBVA in five Latin American countries, aimed at improving the training of their credit officers and reducing staff turnover by developing a program that combines learning, game play through the virtual consultant Simon and mobile technology; and Movistar+ 5S, developed by Telefónica, to permit people with sensory disabilities to enjoy the latest films, series and documentaries using a system of signs, subtitles and audio descriptions.

These four initiatives were chosen from more than 350 entries.

According to Guillermo Fernández de Soto, European director of CAF-Development Bank of Latin America, responsible for presenting this recognition through the Social Innovation Initiative (IIS) and the magazine Compromiso Empresarial, the award can be summed up as 'solidarity, innovation and creating networks to foster innovative social initiatives like these that seek to improve the lives of many people'.

Additionally, Fernández de Soto pointed out the importance of social innovation as an essential factor for achieving Sustainable Development Goals.

For his part, Javier Martín Cavanna, editor of Compromiso Empresarial, pointed out that 'it is not easy, especially in a business climate so dependent on the balance sheet, to put solutions into practice that contribute to making the world a more supportive, inclusive and welcoming place'.