How We Deliver Google Ads Results

1. Planning

We take a look at your Google Ads campaigns and key competitors to leverage insight into what isn’t working, help build effective ads and generate quality leads. We gather further insight into your business using a client onboarding questionnaire to illuminate the path forward.

2. Improving

We keep abreast of top-performing keywords, push the budget to those delivering leads, build out a high-value keyword profile and A/B test text ads designed to get clicks. Compelling call-to-actions and levering your point-of-difference here is crucial.

4. Management

Another crucial piece of the puzzle is budget optimisation. We manage the budget dedicated to each Google Ads campaign. Depending on your goals we can bid for clicks, impressions, conversions and much more. We do what works for your business.

Businesses Who Believe In Our Work

"Daniel and the team at DA have been thoroughly helpful maximising our online potential. If you want to be walked through the dark arts of online SEO and all things Google see Dan the man!"

"Daniel and the team are a great support. They have exceeded my expectations and have become a vital part of my marketing strategy. It is refreshing to finally work with a team who know what they are doing and deliver on their promises! I have no concerns recommending Digital Assembly and do so regularly."

TOM MCCARTHY, HUSSETHR

"Daniel & the team at Digital Assembly are nothing short of legendary. Thank you so much for your amazing communication and attention to detail in helping to launch my brand with an incredible website. Could not recommend highly enough!"

PHOEBE KUHN, PHOEBE KUHN

"Digital Assembly have been invaluable on our journey to creating a robust online presence and strategy. Daniel is always accessible, friendly and able to explain the complex world of online marketing in an easy to understand manner. I highly recommend Digital Assembly."

"Daniel and his passionate team at Digital Assembly have been integral in developing our new digital marketing strategy, having assisted with WellsGray's new website and digital marketing strategy that has resulted in attracting new clients and further candidates to our business."

JILL WELLS, WELLSGRAY RECRUITMENT

"Daniel you're a genius for not only exceeding our expectations of the results of the SEO work you're doing for us, but also because you've taken us with you on the journey of the science of SEO. Love your passion, enthusiasm and your knowledge."

"Daniel and his team at Digital Assembly have been thorough, responsive and have an understanding of our business and target audience. A pleasure to do business with."

LAURIE BERTELLE, LOTUS FILTERS

"Daniel and his team were able to understand where we were in our online journey and have provided a comprehensive digital road map which has hugely helped our organic SEO, developed strong SEM campaigns with great results and enhanced our digital footprint in a way that we could not done without their expert help."

"We are so appreciative of the work Daniel and his team have done for our company. His personal approach is what sets him apart from other digital marketing agencies. Thank you so much for all your hard work so far team! We love working with you."

Real-Time Reporting

Frequently Asked Questions

What is Google Ads?

Developed by Google, Google Ads - formerly ‘Google AdWords’ - is a digital advertising platform where website owners can pay to display clickable ads for their products, services, video content and mobile apps.

Using Google Ads, advertisers bid on certain keywords for their ad to appear in SERPs. You’re therefore able to reach your target audience exactly when they’re interested in the products or services offered by your industry.

How do you measure Google Ads success?

There are a number of metrics we can look at to ascertain how successful a campaign is.

The most important metric we follow is conversions. Be that in the form of phone calls, emails, form submissions or cart checkouts.

We look at your business and work towards what matters to you and your business goals.

How long does it typically take to see results?

The benefit of Google Ads is that we can generate results almost immediately.

From day one you’re on page one of Google, getting clicks, and generating a contact to your business.

The longer you run your campaign, the more we can optimise it and get more from your marketing spend month-on-month.

How much does Google Ads cost?

Google Ads utilises a PPC (pay-per-click) payment model; meaning that you pay each time a user clicks on your ad. However, you’re in charge of your own budget and there is no minimum spend requirement.

Simply choose what keywords your ad appears and set a comfortable budget. You can even set a maximum daily cost to ensure you never go over budget.

If you still feel that you’re spending too much on ads, you can change your spend instantly.

The best way to determine your Google Ads cost is to do some ad testing and measure the effect your ads have on users.

If you’re getting ad clicks but no conversions, you can lower the cap and shift some extra budget to ads that are driving immediate conversions to avoid reaching your cap on these successful ads too early.

How does pricing work?

Each website has different products, services, target audiences, competitive keywords and goals; therefore, different biddings for a Google Ads placement on SERPs.

With these various elements to consider, each ad will take a different strategic approach to generate leads.

Each Google Ad campaign is therefore customised to the needs and budget of each business.

Schedule a free no-obligation consultation with us and we will provide you with the best actionable insights for your Google Ads campaign.

What makes you different from other agencies?

Many Google Ads agencies use the same carbon copy approach to deliver just-satisfactory results. Satisfactory is too vanilla for us.

We aim to go above and beyond your expectations. We achieve this by building out completely custom Google Ads strategies for your business and goals.

Couple this with our constant optimisation techniques and your campaign will be delivering quality traffic and consistent leads in no time.