In order to promote sustainable craftsmanship within the luxury industry, ALAMA teamed up with the French luxury brand FAITH CONNEXION who has been supporting our brand since its inception. Our first collaboration for women‘s and men‘s has been revealed for the Spring/Summer 2017 season and has helped us to raise awareness around our meaningful jewelery, as well as to boost our sales as the collaboration has been picked up by some of the luxury industry's top press (Vogue.com, The Guardian) and top stores (Luisa Via Roma, Le 66 and Yoko Aunty). A second collaboration followed for the Spring/Summer 2019 season.

Committed to push boundaries across cultures and support artisans around the world, the Faith Connexion collective transcends fashion for the sake of creativity, society and subcultures and establishes strong bonds through a higher form of togetherness.