But in an email to The Daily Telegraph, Christopher McCloskey, NBC Sport's vice-president of communications, said Twitter had actually contacted the network's social media department to alert them to Mr Adams's tweets.

"Our social media dept was actually alerted to it by Twitter and then we filled out the form and submitted it," he wrote.

Well, how about that. NBC, tired of fielding all the criticism, went right ahead and tied Twitter right to the rails. And what does Twitter have to say about this? Absolutely nothing so far. All we've got is what a Twitter employee told Adams directly—quoting from the Twitter policy guide—and a Twitter PR person saying that this story here provides "good context." The headline in the story: "NBC Olympics Executive's Email Wasn't 'Widely Available' In Google."

But Twitter's policy says nothing about widely available. It says an email can't be private or personal. A business account by definition is not personal and considering NBC's email format is extremely easy to locate, it is most definitely not private.

So, come on Twitter. Fess up. Because now you're starting to look worse than NBC.