CASE STUDY

An industry-leading payroll, benefits and HR platform, Gusto is on a mission to create a world where work enables a better life. Their SaaS platform services over 40,000 companies nationwide and is expanding rapidly.

Gusto searched for an end-to-end solution that would ensure full ownership over their data, unlock deeper marketing insights, and ultimately drive marketing performance - and decided on Datorama.

Download this case study to learn about Gusto's results, including:

How Datorama has driven cross-functional understanding and awareness of Gusto's paid media performance, allowing them to make smarter budget allocations

How Gusto combines this knowledge with organic rankings and organic channel performances to get a complete picture of their marketing performance; and

Gusto's new ability to answer key questions across marketing channels in one centralized place.

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Thousands of leading companies use Datorama

“Datorama has changed the way we operate as an organization and has truly transformed the way we go to market as a business. We are thrilled with the platform, and we couldn’t have made a better decision.”