Publicity For Good

Search Engine Optimization

Are you being found?

Everyone wants to be on the first page, but not everyone deserves to be there. Your business, brand, and website have to earn that title. Google now uses over 200 signals in their algorithm for scoring and last year, there were over 540 quality enhancements to their search algorithm alone.

Our search engine optimization (SEO) services are designed to increase visibility within the algorithmic (“natural”, “organic”, or “free”) search results to achieve high quality, targeted traffic to your website.

You are part of our team. We help you define your company SEO objectives & develop a realistic strategy with your team every step of the way. Our monthly reporting will track our successes and guide future optimization goals.

All our work is performed by humans, there’s no artificial bots, spam, or black hats in our SEO strategies, and every campaign we work on is entirely adapted to your industry, location, and audience.

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Organic SEO

Google has devised an algorithm that adjusts over time, it takes into account the quality of content on your page, your site speed, the quality of links to and from your page and more. This algorithm is designed to help the most authoritative and informative sites rise to the top of Google’s rankings, and those of other search engines, where your future customers will receive the greatest value for their search efforts.

Organic SEO is one of the best ways to build authority over time and increase your rankings while making the most of your budget dollars. Search engine optimization is a long-term strategy that requires persistence and devotion. This investment will continue to earn returns when our custom campaign strategy is developed with you, entirely tailored to your industry, your business, and your team.

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Local SEO

With the growth of mobile, more people are searching for businesses in their local area than ever before. There is direct evidence that the majority of mobile searches are driven by a consumers location, and that mobile searches lead to instant action. Users often use their mobile device to look for restaurants or shops in their immediate area to make a specific purchase. They have already completed most of the buyer’s journey and they are choosing a business with whom to complete their purchase.

This type of search traffic places a large responsibility on your organization’s website. You will need to maximize your Local SEO so you can appear at the top of search results in your area. Solid keyword & market research will help guide your Local SEO strategy and allow us to provide realistic projections and forecasts of opportunity within your market. We don’t make wild estimations or promises we can’t keep.

REQUEST AN SEO AUDIT TODAY!

We will provide your company with an SEO audit which analyzes the current state of your website to determine if search engines are able to appropriately discover, crawl & index your web pages for maximum visibility and rank your SEO influence.