Olympic gold medalist David Boudia and Lafayette Savings Bank president Randolph Williams review a contract agreement on Monday in Lafayette. Boudia will be the bank's spokesperson.

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Lafayette Savings Bank announced Monday that Olympic gold medalist and Purdue University student David Boudia will promote its personal banking services as the bank's new spokesman.

Boudia, who won a gold medal at the London Olympics this year for his performance in the 10-meter platform diving competition, signed a four-year contract with the bank.

But it wasn't the gold medal that drew the bank to pursue the deal, which involves the athlete appearing in the bank's print advertising and social media campaigns, as well as making public appearances on the bank's behalf. ...