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As part of that trip, I brought my unlocked Google Nexus 5 phone, my Apple iPad Air, and my x220 Lenovo ThinkPad in order to (try to, attempt to) keep up with email, business, and this blog. Google, too, doesn’t spend as much time innovating in France, from my limited, 10-day experience. One: visitors from the US cannot use Google the same way we do in the States. Right? MORE

Have you googled your business lately? Every small business can make a killer digital display, like the one below, that shows up on Google. By using Google My Business. Google My Business is a free marketing tool that connects customers with businesses. Google My Business will do more than create the display above; it has a lot to offer. Google Analytics. MORE

People are freaking out about the new Google Search. Online marketplaces that have historically been very profitable in the past have dropped off a cliff for many companies, be it direct sales eCommerce or public relations campaigns. In the past, too, Google was a little desperate. Google really needed to allow a very nascent industry to mature. Google Search is people! MORE

This post will explain how the nature of Google+ participation is different from LinkedIn and other social sites, and why that should make it a primary hub for all your customer facing content. That’s how I felt a few months ago when […] The post Why Google Plus is Our Company Content Hub (and should be yours) appeared first on Avitage. You’re being a publisher. MORE

Anyone who watched Apple’s WWDC keynote the other day or the Google I/O keynote a couple weeks back probably noticed an interesting trend: Both Apple and Google really want to search inside your apps (see here and here ). It used to be that when you thought about search, you really thought more about a company—Google—that you thought about an activity. Read on and see. MORE

I have been covering Google Plus since its inception three years ago. It feels to me like a very rich, very opinionated Google has decided what the right way to do social media is and they’re going to implement this utopian vision whether or not anyone else is interested in joining — or attending — their Church of Plus. Is G+ Google’s Ellis Island ? No more. MORE

My name is Ray, and I’m a Google+ addict. Google+ is the place for me … and maybe for you too. The “plus” in Google+ is the skeleton key that opens the doors to the wonders of the Googleverse: YouTube, GMail, Android, Drive and more.You can trip on the high resolution images, the awesome photos and gifs and spend days reading insightful posts. And so does Google. MORE

Google +Helpouts are a new product by Google that enables "real help from real people in real time" via Person-to-Person Google Hangouts, coupled with a paid aspect allowing the service provider to provide their time for free, or at a per-minute or per-session rate. It wouldn''t be surprising if you hadn''t yet heard of Google Helpouts. So I set the rate to free. MORE

Before I became an inbound marketer, I once made $50,000 a month spamming Google. Google made me do it. They rationalize spamming Google's index in so many ways: We're helping Google improve their algorithm! Google's lying to people. Sales of our SEO SaaS subscriptions peaked at around $150,000 a month in subscriptions. Google Made Us Do It. MORE

As all of you well know, it’s not easy doing sales, keeping customers happy, getting to know prospects and build the sort of trust required to end up doing business together, while also fulfilling contracts, being responsive to retainers, managing local and overseas teams, and also keeping up with my fair share of hourly consulting work. It never happened. Then, my mind went to CRMs. MORE

The GPS for a website and any brand’s online effort is Google Analytics. When Google Analytics was released in 2005, it was a watershed event for any brand doing business on the internet. Google made available sophisticated analytic software for free. Although Google Analytics is an invaluable guide, it can be an overwhelming amount of data. And less may be more. MORE

Google Webmaster Tools is a powerful resource for website owners, webmasters and SEOs alike. Once you’ve set up Google Webmaster Tools , you might be wondering what to do next. If you need basic tips, check out our Beginner’s Guide to Google Webmaster Tools. Fetch as Google . This is some of the most valuable information that Google Webmaster Tools provides. MORE

Google meets Amazon; an interesting concept in theory which may become stark reality in practice soon enough. In a much anticipated move, Google is apparently preparing to incorporate buy buttons within some of its sponsored search ads on mobile devices. So how exactly will the Google buy button work? What It Is. Buy buttons will not appear in organic search results. Hmmm…. MORE

But what about buyers further down the sales funnel who are evaluating B2B vendors more thoroughly through brand-related search queries? These tactics help differentiate an organization in Google search results and build trust and authenticity with potential buyers and prospects. Google Business Listings. Google My Business registration leads to Google+ page optimization. MORE

Google Shopping has seen major growth, and continues to be on the rise with no signs of slowing down. In fact, shopping has seen so much growth that it looks as if it will surpass search in the coming years. It helps advertisers to connect with potential customers who visited their site, but did not convert, while the user continues to search on Google Shopping. MORE

But no matter where the idea originated, for several months the analogy of “sales is like a taco” has stuck in my head like a delicious kernel of elote. Tacos are universal and diverse just like sales. If we take this into the world of sales it breaks down a little something like this. For the B2B sales representative and prospect, it’s the business’s challenge or pain point. MORE

Google recently dropped the local carousel for hotels, restaurants, and a number of other local listings. Now, it’s great news for Google—and what haven’t they done lately that’s good for Google —but it’s not so great for you. Google, the search engine for most of the world provides absolutely zero organic listings to users on the first page. Well, this sucks. Seriously. MORE

Google AdWords has recently integrated with Salesforce so that you can import Salesforce leads and opportunities into AdWords and thus measure the performance of your Salesforce campaigns within Google AdWords. Google of course has been tracking ecommerce data for years, but never the complexities of a B2B sale. “Sales Qualified,” 2. Example. MORE

Last week during a family dinner, I tried to explain to my parents what Linkedin was and how, as an inside sales rep, I utilize it for prospecting. Of course your first move would be to simply Google it. Google has become a collective brain; I don’t need to remember anything because I know I can just Google it. Again, Google can help. Google to the rescue! MORE

I'll be attending the TOPO Sales Summit on April 7-8 in San Francisco. If you are a sales, sales development, sales operations, sales enablement, or even marketing leader, you should attend. I'll be attending the TOPO Sales Summit the first week of April and am looking forward to hearing from the sales and marketing trenches. What’s TOPO? PERIOD. MORE

Google is no stranger to algorithmic change. Looking at a history of Google's product announcements , usability is usually at the heart of the modification. So when Google announced its impending smackdown on mobile pop-up ads earlier this week, it came as no surprise that the major reason behind it was to enhance the user experience. Source: Google. MORE

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. She specializes in creating visibility, credibility and ultimately sales leads. How so? Co-founder, ClickZ. MORE

Google AdWords conversion tracking can give users insight into the effectiveness of ad clicks. But that’s the extent of what Google can provide. Lead Liaison now connects with Google AdWords to help measure, prove and improve marketing ROI through paid search. In just a few simple steps, Google AdWords can be connected to Lead Liaison’s Revenue Generation Software®. MORE

Google Glass, the search giant’s foray into wearable augmented reality technology, has generated considerable interest within and beyond the tech community, and generally positive press. First, anyone who’s not self-conscious about having a Bluetooth headset protruding from their ear is unlikely to be concerned with how they look wearing Google Glass. …or half empty? MORE

Sales Prospecting Perspectives is pleased to bring you a guest post from Russel Cooke , journalist and business consultant. The rollout of Google Plus in the summer of 2011 was nothing short of mighty. What makes Google Plus so special is the visibility it affords its users. This, for businesses in particular, works particularly well. Follow him on Twitter MORE

Google Analytics (GA) is an excellent free tool used to track and measure website traffic and other factors. If used strategically, Google Analytics can provide you a wealth of beneficial knowledge. • Contacts: People who fill out a ‘contact us’ form might be useful to track if it leads to sales. Which tools do you find most useful in Google Analytics? MORE

Google defines Ad Extensions as “a type of ad format to show extra information (“extending” from your text ads) about your business.” Two studies commissioned by Google last year confirmed that “local searchers are ready to act. These extensions show the address and phone number and link to Google Maps for easy directions. Click to Call Extensions. MORE

That’s because many PPC firms miss a few techniques to make sure your Google AdWords programs are working as they should. If your budget is limited and you wish to focus only on Google due to results, you have the option of opting out of Google related properties (Google maps, for example) and search partners (other sites that use the Google search tool within them). MORE

Adopting the Google AMP protocols to your website will be the next big thing you tackle this year and beyond. Then everything comes to a screeching, sale-ending, halt. Marketers need to fix it because slow-loading mobile pages translate to less traffic and fewer sales. What is Google AMP? Its the product of a coalition of equals, technology companies and publishers, driven by Google. Google  Launched AMP in Search web results. Google also provides a cache that can be used by anyone at no cost. Google AMP A User Perspective. No cost. MORE

What do you think of when you think of Google Analytics? There are a dozen ways to slice and dice the data in your Google Analytics account to come up with killer content ideas. Because we’re focused on using Analytics to create content that gets results, the very first thing we should talk about are Google Analytics goals. Usually, it’s search engine optimization. Sound good? MORE

Google Prefers Sites with Esprit de Corps. I was sitting in the Dunkin’ Donuts on Duke Street in Alexandria, Virginia, and a handsome, well-dressed, middle aged African American gentleman came into the store and did a slow walkabout. For Google, this means broken links, broken pages, ten-year-old templates. Google be like: “why do you treat your website like a free ride? MORE

Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Calculated Metrics are user-defined metrics that are computed from existing metrics available on Google Analytics, and allow more customized and relevant analyses than ever before. I love the new feature and allows so much more reporting opportunity. Make note. MORE

Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales. Conversion : A click that leads to an action you want to track; typically, a sale or a form submit. You can target top and bottom funnel. Top funnel. MORE

Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. But a new RAIN Group report proves otherwise and shows that sales people that truly “connect” with buyers in this “always on” environment we live in to win more often. So here are 3 reasons why …. Content is the new collateral. MORE

You probably all heard this in one way or the other: in our digital era, buyers are 2/3 through the decision process before they engage with the first sales person. Both in private and business life, Google, Amazon, blogs, social networks and mobile completely changed our buying habits - which disrupts many legacy sales and marketing mechanisms. But all that’s easy said. MORE

Sales Prospecting Perspectives is pleased to bring you a guest post from Amar Sheth , Principal at Sales for Life. It''s not your sales pitch, your product or your service. From marketing campaigns to advertising, the goal has always been to generate enough awareness so that a sale can be made. The Sales World. Obscurity is your biggest problem. Do you agree? MORE

by Jesse Noyes | Tweet this There’s no doubt Google made a huge splash when it unveiled Google+. From the beginning, Google+ has promised to deliver business pages for brands, and even demanded companies remove pages set up as profiles. Google Plus has been growing at healthy clip, but its overall size is tiny compared to Facebook’s 750 million users. Google Bookmarks. MORE

Twitter and Google have made amends. Before then, Google built its real-time-web on the immediacy of Twitter, drinking deeply from the nowness of its river of news. Then Twitter cut Google completely off, blocking direct access to the pulse of the Internet. Google+, reddit, and Disqus, for example). In the past, this was not the case. This is no longer the case. MORE

In the past few years Google have been refining the way that it displays results to users. In particular, Google has been increasing the number of Featured Snippets that it displays for queries. So to give you an example, let's say you rank #1 (the first post below the snippet) on page one of Google for a keyword that's searched for 10,000 times. What's a Featured Snippet? MORE

Google AdWords has recently integrated with Salesforce so that you can import Salesforce leads and opportunities into AdWords and thus measure the performance of your Salesforce campaigns within Google AdWords. Google of course has been tracking ecommerce data for years, but never the complexities of a B2B sale. “Sales Qualified,” 2. Example.

I have been covering Google Plus since its inception three years ago. It feels to me like a very rich, very opinionated Google has decided what the right way to do social media is and they’re going to implement this utopian vision whether or not anyone else is interested in joining — or attending — their Church of Plus. Is G+ Google’s Ellis Island ? No more.

As part of that trip, I brought my unlocked Google Nexus 5 phone, my Apple iPad Air, and my x220 Lenovo ThinkPad in order to (try to, attempt to) keep up with email, business, and this blog. Google, too, doesn’t spend as much time innovating in France, from my limited, 10-day experience. One: visitors from the US cannot use Google the same way we do in the States. Right?

Twitter and Google have made amends. Before then, Google built its real-time-web on the immediacy of Twitter, drinking deeply from the nowness of its river of news. Then Twitter cut Google completely off, blocking direct access to the pulse of the Internet. Google+, reddit, and Disqus, for example). In the past, this was not the case. This is no longer the case.

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact. CEO, CFO, and VP of Sales/Marketing.

Google Prefers Sites with Esprit de Corps. I was sitting in the Dunkin’ Donuts on Duke Street in Alexandria, Virginia, and a handsome, well-dressed, middle aged African American gentleman came into the store and did a slow walkabout. For Google, this means broken links, broken pages, ten-year-old templates. Google be like: “why do you treat your website like a free ride?

Sales Prospecting Perspectives is pleased to bring you a guest post from Russel Cooke , journalist and business consultant. The rollout of Google Plus in the summer of 2011 was nothing short of mighty. What makes Google Plus so special is the visibility it affords its users. This, for businesses in particular, works particularly well. Follow him on Twitter

Last week during a family dinner, I tried to explain to my parents what Linkedin was and how, as an inside sales rep, I utilize it for prospecting. Of course your first move would be to simply Google it. Google has become a collective brain; I don’t need to remember anything because I know I can just Google it. Again, Google can help. Google to the rescue!

My name is Ray, and I’m a Google+ addict. Google+ is the place for me … and maybe for you too. The “plus” in Google+ is the skeleton key that opens the doors to the wonders of the Googleverse: YouTube, GMail, Android, Drive and more.You can trip on the high resolution images, the awesome photos and gifs and spend days reading insightful posts. And so does Google.

Google +Helpouts are a new product by Google that enables "real help from real people in real time" via Person-to-Person Google Hangouts, coupled with a paid aspect allowing the service provider to provide their time for free, or at a per-minute or per-session rate. It wouldn''t be surprising if you hadn''t yet heard of Google Helpouts. So I set the rate to free.

Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Calculated Metrics are user-defined metrics that are computed from existing metrics available on Google Analytics, and allow more customized and relevant analyses than ever before. I love the new feature and allows so much more reporting opportunity. Make note.

Anyone who watched Apple’s WWDC keynote the other day or the Google I/O keynote a couple weeks back probably noticed an interesting trend: Both Apple and Google really want to search inside your apps (see here and here ). It used to be that when you thought about search, you really thought more about a company—Google—that you thought about an activity. Read on and see.

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact. CEO, CFO, and VP of Sales/Marketing.

by Jesse Noyes | Tweet this There’s no doubt Google made a huge splash when it unveiled Google+. From the beginning, Google+ has promised to deliver business pages for brands, and even demanded companies remove pages set up as profiles. Google Plus has been growing at healthy clip, but its overall size is tiny compared to Facebook’s 750 million users. Google Bookmarks.

Google Prefers Sites with Esprit de Corps. I was sitting in the Dunkin’ Donuts on Duke Street in Alexandria, Virginia, and a handsome, well-dressed, middle aged African American gentleman came into the store and did a slow walkabout. For Google, this means broken links, broken pages, ten-year-old templates. Google be like: “why do you treat your website like a free ride?

Sales Prospecting Perspectives is pleased to bring you a guest post from Russel Cooke , journalist and business consultant. The rollout of Google Plus in the summer of 2011 was nothing short of mighty. What makes Google Plus so special is the visibility it affords its users. This, for businesses in particular, works particularly well. Follow him on Twitter

Last week during a family dinner, I tried to explain to my parents what Linkedin was and how, as an inside sales rep, I utilize it for prospecting. Of course your first move would be to simply Google it. Google has become a collective brain; I don’t need to remember anything because I know I can just Google it. Again, Google can help. Google to the rescue!

Have you googled your business lately? Every small business can make a killer digital display, like the one below, that shows up on Google. By using Google My Business. Google My Business is a free marketing tool that connects customers with businesses. Google My Business will do more than create the display above; it has a lot to offer. Google Analytics.

But what about buyers further down the sales funnel who are evaluating B2B vendors more thoroughly through brand-related search queries? These tactics help differentiate an organization in Google search results and build trust and authenticity with potential buyers and prospects. Google Business Listings. Google My Business registration leads to Google+ page optimization.

People are freaking out about the new Google Search. Online marketplaces that have historically been very profitable in the past have dropped off a cliff for many companies, be it direct sales eCommerce or public relations campaigns. In the past, too, Google was a little desperate. Google really needed to allow a very nascent industry to mature. Google Search is people!

Google Webmaster Tools is a powerful resource for website owners, webmasters and SEOs alike. Once you’ve set up Google Webmaster Tools , you might be wondering what to do next. If you need basic tips, check out our Beginner’s Guide to Google Webmaster Tools. Fetch as Google . This is some of the most valuable information that Google Webmaster Tools provides.

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact. CEO, CFO, and VP of Sales/Marketing.

Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. But a new RAIN Group report proves otherwise and shows that sales people that truly “connect” with buyers in this “always on” environment we live in to win more often. So here are 3 reasons why …. Content is the new collateral.

Google meets Amazon; an interesting concept in theory which may become stark reality in practice soon enough. In a much anticipated move, Google is apparently preparing to incorporate buy buttons within some of its sponsored search ads on mobile devices. So how exactly will the Google buy button work? What It Is. Buy buttons will not appear in organic search results. Hmmm….

This post will explain how the nature of Google+ participation is different from LinkedIn and other social sites, and why that should make it a primary hub for all your customer facing content. That’s how I felt a few months ago when […] The post Why Google Plus is Our Company Content Hub (and should be yours) appeared first on Avitage. You’re being a publisher.

As all of you well know, it’s not easy doing sales, keeping customers happy, getting to know prospects and build the sort of trust required to end up doing business together, while also fulfilling contracts, being responsive to retainers, managing local and overseas teams, and also keeping up with my fair share of hourly consulting work. It never happened. Then, my mind went to CRMs.

Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales. Conversion : A click that leads to an action you want to track; typically, a sale or a form submit. You can target top and bottom funnel. Top funnel.

Google Glass, the search giant’s foray into wearable augmented reality technology, has generated considerable interest within and beyond the tech community, and generally positive press. First, anyone who’s not self-conscious about having a Bluetooth headset protruding from their ear is unlikely to be concerned with how they look wearing Google Glass. …or half empty?

Adopting the Google AMP protocols to your website will be the next big thing you tackle this year and beyond. Then everything comes to a screeching, sale-ending, halt. Marketers need to fix it because slow-loading mobile pages translate to less traffic and fewer sales. What is Google AMP? Its the product of a coalition of equals, technology companies and publishers, driven by Google. Google  Launched AMP in Search web results. Google also provides a cache that can be used by anyone at no cost. Google AMP A User Perspective. No cost.

Google defines Ad Extensions as “a type of ad format to show extra information (“extending” from your text ads) about your business.” Two studies commissioned by Google last year confirmed that “local searchers are ready to act. These extensions show the address and phone number and link to Google Maps for easy directions. Click to Call Extensions.

Google recently dropped the local carousel for hotels, restaurants, and a number of other local listings. Now, it’s great news for Google—and what haven’t they done lately that’s good for Google —but it’s not so great for you. Google, the search engine for most of the world provides absolutely zero organic listings to users on the first page. Well, this sucks. Seriously.

What do you think of when you think of Google Analytics? There are a dozen ways to slice and dice the data in your Google Analytics account to come up with killer content ideas. Because we’re focused on using Analytics to create content that gets results, the very first thing we should talk about are Google Analytics goals. Usually, it’s search engine optimization. Sound good?

Google Shopping has seen major growth, and continues to be on the rise with no signs of slowing down. In fact, shopping has seen so much growth that it looks as if it will surpass search in the coming years. It helps advertisers to connect with potential customers who visited their site, but did not convert, while the user continues to search on Google Shopping.

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. She specializes in creating visibility, credibility and ultimately sales leads. How so? Co-founder, ClickZ.

That’s because many PPC firms miss a few techniques to make sure your Google AdWords programs are working as they should. If your budget is limited and you wish to focus only on Google due to results, you have the option of opting out of Google related properties (Google maps, for example) and search partners (other sites that use the Google search tool within them).

I'll be attending the TOPO Sales Summit on April 7-8 in San Francisco. If you are a sales, sales development, sales operations, sales enablement, or even marketing leader, you should attend. I'll be attending the TOPO Sales Summit the first week of April and am looking forward to hearing from the sales and marketing trenches. What’s TOPO? PERIOD.

But no matter where the idea originated, for several months the analogy of “sales is like a taco” has stuck in my head like a delicious kernel of elote. Tacos are universal and diverse just like sales. If we take this into the world of sales it breaks down a little something like this. For the B2B sales representative and prospect, it’s the business’s challenge or pain point.

Google Analytics (GA) is an excellent free tool used to track and measure website traffic and other factors. If used strategically, Google Analytics can provide you a wealth of beneficial knowledge. • Contacts: People who fill out a ‘contact us’ form might be useful to track if it leads to sales. Which tools do you find most useful in Google Analytics?

Google AdWords conversion tracking can give users insight into the effectiveness of ad clicks. But that’s the extent of what Google can provide. Lead Liaison now connects with Google AdWords to help measure, prove and improve marketing ROI through paid search. In just a few simple steps, Google AdWords can be connected to Lead Liaison’s Revenue Generation Software®.

In the past few years Google have been refining the way that it displays results to users. In particular, Google has been increasing the number of Featured Snippets that it displays for queries. So to give you an example, let's say you rank #1 (the first post below the snippet) on page one of Google for a keyword that's searched for 10,000 times. What's a Featured Snippet?

Before I became an inbound marketer, I once made $50,000 a month spamming Google. Google made me do it. They rationalize spamming Google's index in so many ways: We're helping Google improve their algorithm! Google's lying to people. Sales of our SEO SaaS subscriptions peaked at around $150,000 a month in subscriptions. Google Made Us Do It.

Sales Prospecting Perspectives is pleased to bring you a guest post from Amar Sheth , Principal at Sales for Life. It''s not your sales pitch, your product or your service. From marketing campaigns to advertising, the goal has always been to generate enough awareness so that a sale can be made. The Sales World. Obscurity is your biggest problem. Do you agree?

You probably all heard this in one way or the other: in our digital era, buyers are 2/3 through the decision process before they engage with the first sales person. Both in private and business life, Google, Amazon, blogs, social networks and mobile completely changed our buying habits - which disrupts many legacy sales and marketing mechanisms. But all that’s easy said.

The GPS for a website and any brand’s online effort is Google Analytics. When Google Analytics was released in 2005, it was a watershed event for any brand doing business on the internet. Google made available sophisticated analytic software for free. Although Google Analytics is an invaluable guide, it can be an overwhelming amount of data. And less may be more.

Google is no stranger to algorithmic change. Looking at a history of Google's product announcements , usability is usually at the heart of the modification. So when Google announced its impending smackdown on mobile pop-up ads earlier this week, it came as no surprise that the major reason behind it was to enhance the user experience. Source: Google.