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So, how much is that Cannes Gold Lion really worth?

Digital agency Boondoggle won five Gold Lions at Cannes this year. They decided to find out exactly what the trophies were worth

Armed with a video camera, some of Boondoggle's creatives took the awards round dealers in the Pelikaanstraat in Antwerp, Belgium, the world's biggest centre for the diamond and gold trade. They soon found out that all that glitters might just be yellow copper.

"We wanted to let people know we won five Gold Lions, but without taking ourselves too seriously," says Boondoggle's Jorrit Hermans.

With Cannes charging €900 for a replica Gold Cyber Lion trophy and €1999 for a replica Grand Prix, entrants might want to reflect on the fact that the agency couldn't even get someone to offer €5 for one of theirs...

10 Comments

Is it any wonder then that Cannes is pronounced cans? How fitting.Reality Check2009-07-15 13:38:07

I like. I had never heard of the agency.., went to their site, liked their work. I am now a fan.Maestro2009-07-15 13:53:22

Brilliant. I'm waiting for the viral where they try to pawn and Oscar statue.Tom Muller2009-07-15 14:36:09

Real value (not resale value)... about 100k-200k per annum to the agency in billings from new and existing client business and about an extra 10k per annum on your salary as a recipient (based on having got one a few years back).
Congrats on the 5, well earned... nice work!FAT TYPO2009-07-22 17:12:33

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