Fox’s Biscuits

New York Bakehouse

We began 2015 with an exciting project for Fox’s Biscuits. Fox’s were looking to reach outside of their usual audience with a brand new contemporary range, and they needed our help to deliver something that would create excitement and challenge consumers’ perceptions of both biscuits and the Fox’s brand.

New York Bakehouse was the solution, introducing modern and original flavours popularised in American bakeries to classic Fox’s biscuits. We worked with Fox’s from the very beginning to examine possible routes for the range, and from developing the names and descriptors to designing the new packaging, our involvement brought the idea into fruition.

In late 2015, the new range hit the shelves of all the big UK supermarkets – and of course, we made sure to stock up the office biscuit tin.