Website traffic monetization firm Dynamic Yield lands $2m from The New York Times and others

Posted by Israel Industries press review of the week on avril 26th, 2013

Dynamic Yield, which develops audience personalization software that helps online publishers and e-retailers increase revenue yield and measure key engagement metrics, has raised $2 million in funding. Founded in 2012, Dynamic Yield’s Series A round was led by Bessemer Venture Partners, with The New York Times Company and Google chairman Eric Schmidt-backed investment firm Innovation Endeavors participating.

The Tel Aviv, Israel-based company has been self-funded to date and says it plans to use the proceeds of the financing round to expand its global footprint by opening an office in New York City, and to support the growth of its expanding customer base.

Dynamic Yield aims to help website publishers and e-commerce providers monetize their visiting user traffic more effectively by providing them with an automated SaaS solution that measures the revenue impact of each page layout and individual in-page components.

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