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Hey well done TBWA - great 2 Degrees have gone back to their roots with the agency that launched the brand so successfully, well done Catherine, Shane and team. A nice way to end the year and good that 2 ...

Genius From Elsewhere

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Fast Company talks to Pentagram designer Michael Bierut about work collaboration platform Slack’s recent rebrand, including killing off the company’s longstanding hashtag logo.

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Barbara Proctor, the first African-American woman to own an advertising agency, has died at the age of 86. The Boston Globe reports that she moved into advertising when she understood its sway over the American culture, and fearing her race and gender would impede her advancement, she decided to start her own business.

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With Super Bowl 53 coming up in early February, Hotels.com is giving fans of the winning team a chance of a free room. AdWeek reports that this is in the hope of continuing the Super Bowl statistic that the “birth rate in winning cities goes up nine months after the game.”

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With Gillette’s ‘The Best Men Can Be’ campaign causing a stir, Josh Barro has done a piece for New York Magazine on why he believes Nike’s controversial ad with Colin Kaepernick worked while Gillette’s doesn’t. Barro says that Nike’s message to customers to “uplifting rather than accusatory.”

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Swedish online payment brand Klarna has revealed Snoop Dogg as its new brand ambassador. The rather bizarre ad features the rapper surrounded by Afghan Hounds, rechristened as ‘Smooth Dogg’, and taking part in a coronation with attendees wearing pink silk robes.

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Why we like it: Getting to the gym in January after a relaxing summer is probably tougher than any other time of the year. But this ad from Les Mills, introducing its ‘Live Forward’ concept, might be the antidote. Featuring shots of peppy Les Mills instructors and members in a variety of classes and activities, instead of turning to chocolate (see below) you could see it as the motivation and encouragement you’ve been waiting for.

Who’s it for: Whittaker’s by Brewery Studio

Why we like it: For lovers of chocolate and pottery, this is an edible match made in heaven. Waiheke-based ceramicist Thea Ceramics ‘throws’ chocolate on the pottery wheel to create a vase able to hold flowers. While the longevity and function of such a vase can be called into question, it is undeniably a cute and enjoyable spot.

Who’s it for: NZTA by Clemenger BBDO

Why we like it: It is seen as a rite of passage for young Kiwi drivers to have a car that looks as if it might not pass its WOF, but this ad is working to encourage parents to purchase safer cars for their offspring to reduce fatalities. The undercover experts chat to the families with a good mix of humour and seriousness about the consequences of what happens in a car crash if your vehicle doesn't have the correct safety rating or airbags. We hope to see the safety message get through.