SILVER JEANS

Once the perfect pair is found, jeans are a true wardrobe partner for life. Sexy, sporty, laid-back and even chic — there simply is no style the time-proven staple cannot master. A perfect fit is essential, cue the Canadian label Silver Jeans: The family-run business crafts pieces that are made to fulfill all your expectations when it comes to style, fit and durability.

The label

Silver Jeans is part of the Canadian family business Western Glove Works, which has been crafting quality denim since 1921 — so four whole generations.
The label’s philosophy is perfectly expressed with their slogan ‘Be Present, Be Inspired, Be Authentic…Be Silver.’ They believe each customer should be able to express their individuality through clothing, which is why authenticity is one of the key elements to Silver Jeans’ collections.
Silver Jeans represents traditional craftsmanship, quality denim and a clear focus on company values in every step of the production process. The label is proud to be a family-friendly employer that promotes sustainability as well as care and awareness in the use of nature’s resources.

The label’s history

After founding the company Western Glove Works in 1921, the first generation of the Silver family set out to produce leather and denim workwear. On top of that, the company started to craft denim for the private labels of the top denim brands. This is where Michael Silver discovered the demand for high-quality denim with an impeccable fit and decided to found the label Silver Jeans Co. to branch into what was a niche at that time.
In 1991, the unisex model ‘Frisco’ was created and went on to be sold over two million times. Today, the jeans are shipped from Winnipeg all-across the globe to over 30 countries, from North America to Europe to South America and Australia. The label has established global recognition.

CEO Michael Silver describes the company’s expertise as craftsmanship and sees each pair of denims as a piece of art. His passion along with the passion of the whole company is to create a product that is made to outlast trends, while always being stylish. Jeans should fit like a second skin, a staple for life that has been carefully selected by its wearer. Always feeling comfortable in your denims, independent of the model or style, is the main goal. To provide their customers with this experience, the company employs their own research to keep up with the state-of-the-art materials and cuts.

The collection

Over the past years, Michael Silver’s label has become a mainstay for denim lovers on the hunt for that flawless fit. The merging of contemporary cuts and vintage detailing, along with creative designs and innovative new washed effects create truly covetable pieces. By constantly staying one step ahead of the emerging trends in denim, their customers can always find new styles to love each season. The company’s understanding of craftsmanship as a form of art allows for the creation of new designs that inspire individuality, while each step of the production process is tuned to achieve this unique kind of excellence.