The AccuWeather content will integrate into 15-second spots that can be sponsored by advertisers. This is particularly relevant to seasonal advertisers such as: pharmaceutical companies, automotive, home improvement and retailers. eg. A high pollen count could trigger a sponsorship for an allergy medication,

“The combination of AccuWeather, the world’s best-known and most widely-used source of weather information, with Adspace Digital Mall Network, the largest place-based digital network, creates a powerful advertising platform that reaches shoppers on the path to purchase,“ says Ryan Ayres vice-president of place-based media ad sales at AccuWeather. “Because weather is the most-requested news item on place-based media, the superior accuracy of the branded AccuWeather forecast is proven means to maximize viewership.”