Jackson, whose charity Planting Peace, has opened orphanages and bought endangered forest land in Peru, told Gawker earlier today that they have renamed the building "Equality House" and the project seeks to fight bigotry.

As we've explained before, Westboro Baptist has attracted publicity in recent years for protesting against homosexuality, abortion and other issues outside the funerals of military veterans and celebrities.

Gawker explains that Jackson's plan is:

"... to ride the coattails of Westboro's own media strategy. 'We're going to take the negative attention and try to spin it into something positive,' Hammet said. 'Instead of millions of children around the world getting this hate message, they're going to see this message of compassion and love.'"