AP and Red Bull Media House collaborate to provide premium sports, music and lifestyle content

London, August 2017: The Associated Press and Red Bull Media House have announced a collaboration that will allow AP clients to access a curated mix of sports, dance, music and lifestyle video and images from Red Bull Media House.

Each week, AP Video Hub and AP Images will offer registered clients 15 or more curated content items representing the very best of Red Bull Media House.

Paul Shanley, director of business development and partnerships at AP, said: “The Associated Press has been on a mission to bring the widest possible selection of curated video and photo content to our clients. Highlights from Red Bull Media House’s video and photo libraries will add a new thrilling dimension to our existing sports and lifestyle content.”

This year Red Bull Media House will be on the front lines of motorsports such as the FIA World Rally Championship and Red Bull X-Fighters freestyle motocross event series; in the water to cover cliff diving, big wave surfing and kiteboarding; and on the mountain with the UCI Mountain Bike World Cup, plus freeride competitions, Hard Enduro events, skateboarding and much more.

Content from groundbreaking projects including Red Bull Mind Gamers, hip-hop battling at Red Bull Batalla de los Gallos, Neymar Jr’s 5 football tournament and behind-the-scenes footage from the world of Formula One racing will also be shared.

AP Video Hub launched in 2012 to address the increase in demand from online publishers for video news.

The platform was an industry first, giving AP customers access to world news, entertainment, sport and lifestyle video, as well as combining breaking news with relevant footage from AP’s historical archive. The result was the development of richer online storytelling for digital publishers, many of whom lack the technical infrastructure to handle satellite news feeds. Today it features not only AP video news, but also video from a wider roster of content partners.