Assets in the ZIP file can be any combination of the supported file types. See the “File types” section in this table.

All images used in HTML5 ads must be local images, not referenced images, and should be part of the assets that comprise the ZIP file.

Only tap components are supported. Videos and maps are not supported.

Only Google web fonts are supported. Other web fonts are not supported.

For environment target actions, timer and multiple exits are not supported.

Expandable ads are not supported.

Local storage methods cannot be used in HTML5 ads.

Animation - Flash - (Banner Ads - with Animation)

SWF

Ad sizes supported are same as for GIF. See left column.

Animation length must be 30 seconds or shorter

Animations can be looped, but the animations must stop after 30 seconds

FLASH ads must be 24 fps or slower

AdWords currently supports only Adobe Flash Player versions 4 through 10.1. If your ad uses any other version (such as 10.2), it cannot be uploaded.

You should see an option to preview a non-Flash version of your ad when you upload a Flash file. Don’t see this option? Make sure your SWF file uses ActionScript 2.0 and avoid filters or blending if possible.

Flash ads must support the clickTAG variable and the only user interactions that are allowed to be tracked are clicks.