Tag Archives: title

SEO Tip: Content Is King

Never less, always more. Don’t revise when you can expand. Do, don’t re-do, unless you feel that you absolutely must and if you have to re-do then add more than before.

That’s all very passionate but what does it look like in practical terms?

I’ll tell you:

That blog you’re not posting to? Going forward, load it with pictures. Every picture has a TITLE, an ALT tag (HTML for ALTernative text) a CAPTION and those TITLES, ALT tags and CAPTIONS include your keyword phrases appropriately and naturally.

Communicate your product or service visually. Show what you do. You can use before and after pictures, pictures of your staff, pictures of your products, pictures of happy customers and any other pictures you like that show off your work.

If a client is delighted with the your product or service, ask if it’s OK if you shoot a video of their testimonial for your YouTube channel. Clients are usually flattered that you asked and say yes. It’s OK if the video is not pro shot – actually, by survey a testimonial video has more credibility if it’s not pro shot.

While you’re talking to that happy Customer (which is fun because they love you) you can ask “Do you know anyone who might benefit from our services?”

Put the testimonial video on YouTube and I can optimize and popularize your video. Putting a link to a YouTube video on your blog will display your video in your blog and by including video it’s not just picture – picture – picture – picture etc.

When I say “you” above, I don’t literally mean you. Delegate as you see fit (sales people, marketing people, what have you).

You don’t need to take down old content, you can start using your existing blog for pictures and video without any announcement to do so.

Doing two 60 – 90 second videos, then uploading them to YouTube can be done inexpensively. A PowerPoint slide show plus voiceover, video touring around your facilities with voiceover, or a simple “talking head” these are not costly or difficult.

Once you’ve got a video, if you like some things about it and you don’t like other aspects, I recommend that you upload it to YouTube now. Waiting for a perfect video invites procrastination. Just resolve to make your next video better.

Meta tags provide information about webpages to help search engines categorize them correctly. Meta tags are part of the HTML coding, but are not directly visible to a user visiting the site.

To see your meta tags, go to your website’s home page and in the VIEW menu of your browser select SOURCE. Look for the meta tags (near the top, in the “head” section) which will look like this:

NumberOneOnTheList.com views meta tags as an important part of search engine optimization. The meta data is viewed and recorded by search engine automated programs (crawlers) and there’s no downside to using meta tags. The SEO community agrees that your Title is vital.

3 important meta elements:

(1) Keywords – Pick the best keywords you can by looking at your business the way a potential customer about to search the internet might look. Use surveys, look at your competition’s website and find the keywords that your target market uses.

(2) Description – The meta description will appear in the Google search listing for your webpage. Use your keywords appropriately and make it as compelling as you can so the searcher visits your webpage. Use 160 characters or less.

(3) Title – Use your keywords, condense your description and make sure you put the best one’s first.

The limit for your Title is 70 characters on most search engines. There is no penalty for going over but the search engines with the 70 character limit will not read more than that. I usually go beyond the 70 characters.

Notice that both your Description and your Title back up your keywords by using them. This is further supported by using keywords in the text in the body of the page. Don’t try to use keywords constantly, use them when on-point and relevant.

Although meta tags should be reviewed from time to time (about as often as you’d do a complete website redesign) do not change your meta information frequently.