mobile rewards

Mobile rewards startup Kiip isn’t limited to mobile devices anymore. The company is launching its first integration on Amazon’s Fire TV. Co-founder and CEO Brian Wong said Kiip was actually approached by its launch partner, the developer of the trivia game QuizTix, which asked if Kiip could build an ad and reward experience for smart TVs. And that’s what Wong’s team… Read More

Mobile advertising can be really intrusive. But, if done right, you might not even notice you’re being advertised to. That’s what mobile rewards startup Kiip is all about. It allows advertisers to seamlessly integrate relevant content and rewards into mobile apps. Today, Kiip has announced the close of its $12 million Series C round led by North Atlantic Capital with new… Read More

Lootsie, one of several startups that allow developers to add reward programs to their games and other apps, is announcing that it has raised $3.5 million in seed funding.
Co-founder and President Brandon Werber told me that Lootsie has been raising the funding gradually, in batches of a few hundred thousand dollars, and the announcement really marks the point where the startup is closing out… Read More

Kiip bills itself as “mobile advertising people like,” but now it’s trying to apply that model outside of advertising itself.
The startup is also announcing that it has raised an undisclosed amount of strategic funding from Verizon Ventures and Michael Lazerow, co-founder of Buddy Media. (As part of Salesforce, which acquired Buddy, Lazerow had an announcement of his own today.) Read More

Lootsie, a startup that allows advertisers to present mobile app users with special rewards, announced today that it has hired its first chief operating officer, Steve Cho.
Cho previously worked in sales at IBM, and he was most recently vice president of business development at Kiip — which is pretty much in the same business as Lootsie. He said it was “a difficult decision”… Read More

Mobile rewards and advertising startup PaeDae is announcing that it has raised $11.6 million in new funding.
The round is a mix of debt and equity, said founder and CEO Rob Emrich, though he declined to specify how much was debt and how much equity. The company says there are more than 20 investors, including Ed Ojdana, 3G Capital, Grind Games, and Silicon Valley Bank. Read More