TRADE Secretary Liam Fox is seeking to harness the power of social media to bolster UK exports in the countdown to Brexit.

He has said his department is “embracing the digital age” to showcase British business around the world, support exporters and promote the benefits of free trade.

The majority of the department’s more than 100,000 followers on Twitter are under 34, according to official analysis, and Dr Fox said it was these young entrepreneurs he wanted to reach and encourage to look abroad with their goods and services.

The digital drive has included regular “explainer” videos on Twitter and LinkedIn to provide help and guidance to professionals looking to export.

REUTERS

Liam Fox will harness the power of social media to bolster UK experts in the countdown to Brexit

EPA

Dr Fox has also posted films online from his trade visits around the world

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“By recording short videos on location during my international visits, people get to see the work of the department and the great level of interest in UK goods and services abroad.

“It’s a little over a year until we leave the EU and we need to grab a slice of the growing markets around the world as the International Monetary Fund predicts that 90 per cent of global growth will be outside the EU.”