Registration

At the heart of all work on UX, whether it's design or analysis, are ideas and shaping them to delight, convince and engage people.

This fluff free, no holds bared talk on how to work with ideas will simultaneously demystify creative thinking, provide tips and tricks for working with your own ideas, and explore how to become more powerful at the creative aspects of your work and life inclusive of all jobs and roles.

There will be ample time for Q&A where Scott will answer any question you are brave enough to ask. Creative thinking hacks is one of many great essays in his new book Mindfire: Big Ideas for Curious Minds.

Scott will be giving a stack of his books away to some lucky attendees!

Scott Berkun is the author of four bestselling books, Making Things Happen, The Myths of Innovation, Confessions of a Public Speaker and Mindfire: Big Ideas for Curious Minds. He worked at Microsoft from 1994-2003 on projects including versions 1-5 (not 6) of Internet Explorer, and was a team lead on WordPress.com from 2010 to 2012. His work as a writer and speaker have appeared in/on The New York Times, Forbes, The Economist, The Washington Post, The Wall Street Journal, Wired, NPR, CNBC, CNN and MSNBC. He contributes to Harvard Business Review and BusinessWeek and writes at his popular blog, scottberkun.com, and tweets at @berkun.