YMCA of Metro Chicago

Membership Campaign

YMCA of Metro Chicago Membership Campaign

The Y is the nation's leading nonprofit committed to strengthening communities through youth development, healthy living and social responsibility.

We developed the January Membership campaign to highlight the advantages of joining the YMCA over commercial gyms by featuring individual Center benefits, amenities, family features and discounts that are only available to members of the Y. The theme "This is Y." utilized a variety of targeted media.