Email Marketing

09Nov

Media Trust, W12 7SB

Thursday 9 November 2017
14:00 - 17:00

Emails and newsletters are still one of the most powerful and cost effective tools for charities to reach their audiences. If it’s done well it’s a huge opportunity for charities to keep people engaged and encourage them to take action.

Whether your emails are used for fundraising, volunteering, updates or promotion, you need to be segmenting, targeting, and personalising them to the right group of individuals.

This course will introduce you the different tools and email service providers available to create eye-catching e-newsletters which best deliver your message and grab your reader’s attention.

At the end of this training you will:

Understand and segment your customers to target them effectively

Learn how to create engaging and relevant content that makes people click

Improve your measurable results and spend less time on emailing but with greater impact

Who should attend?

This course is ideal for you if you are new to email marketing and would like to learn how to use it effectively. It would also benefit those who already use email marketing and would like to improve performance and make sure their content is relevant and gets read.

Do I need to bring anything with me?

Bring along your laptop/iPad to be able to look at tools and platforms.

What if I’m late/ cannot make it?

If you’re running late due to traffic or delayed trains or you get lost don’t panic! Give us a call on 0207 871 5655.

If you’d like to cancel the course, please check our cancellation policy below and email trainingandevents@mediatrust.org

Do I need to print my confirmation email?

You don’t have to print and bring your ticket. Just turn up on the day. It’s that easy!

When you book, we will have all of your details in our system.

Cancellation and Booking Policy

Booking terms and conditions

Payment

Payment must be received before the course date otherwise delegates risk not being accepted on the day. Please let us know if you have not received an invoice within 10 working days of your booking.

Bookings made within 10 days of the course date must be paid by credit card only, via our website or over the phone.

If your fees are not paid within 10 days of the course, we may have to reallocate the place to another delegate.

Payments can be made by credit card, cheque (payable to ‘the Media Trust’), BACS transfers, through our website or over the phone on 0207 871 5600

Cancellations policy

All cancellations must be made in writing to Training and Events, via email to trainingandevents@mediatrust.org or writing to Media Trust, Block A, Ugli Building, Wood Lane, W12 7SB.

Please include your booking details including organisation name, title of course, delegate contact details and booking number (if booked through the website).

1 month or more before the course, you will be entitled to a full refund

Up to 10 days before the course, you will be entitled to a 50% refund or be able to change your booking to an alternative course taking place within the following 3 months. The alternative course must be rebooked on the day of cancellation

Up to 9 days before the event, or if you do not attend the event, you will not be entitled to a refund

The cancellation period applies to all early bird tickets, however these tickets can only be transferred to another early bird ticket price.

A substitute delegate is always welcome, and this will not incur any cost, please let us know such changes as soon as possible.

It may be necessary for reasons beyond Media Trust’s control to change the content, speakers or timings of events. If Media Trust has to cancel a course, we will offer you an alternative date, or a full refund.