Now, it can be told: at the celebrated auction for Bhabha house recently, which was won by Smita Crishna of the Godrej family, whereas the person who stopped just short of the Rs 372-crore winning bid was leading city industrialist Ajay Piramal (with plans of building a residential high-rise on the property, he’d stopped at Rs 371 crore!), the name of the other gentleman (equally high-profile) is known to only a handful of people