Its real power lies in enabling people to do something for a cause which they specifically care about.
- Ed Martin , Director, International Insights & New Methods, The Hershey Company

82% of consumers said that cause-related marketing enabled them to support a charity or cause more than they would have otherwise.

Affiliate Partners

Look to the Stars is the web's number one source of celebrity charity news and information, covering what the top stars are doing to make a positive difference in the world. The site includes exclusive interviews and a database where fans can learn about their favorite stars' good deeds. http://www.looktothestars.org/

The Marketing Association of Australia and New Zealand ) is an internationally recognised NFP professional and educational body specialising in marketing and business development. The Marketing Association provides a range of specialist online educational, training and consulting services and publishes newsletters and emags. Both personal and corporate membership is available. http://www.marketing.org.au/

MarketResearchAgencies.eu is an online directory of market research suppliers worldwide. The aim of its establishment in 2007 was to help small and medium sized research agencies to present their services. The directory currently contains 600+ agency profiles from nearly 100 countries, and this number is growing day by day. The website became popular among clients looking for research suppliers, in average 2000 searches are done monthly on the website.http://www.marketresearchagencies.eu/

MrWeb is the on-line resource for market research companies and professionals around the world. The site is thriving - more than 10,000 pages are viewed each day, mostly by professional market researchers - making it we believe the UK's busiest site for professional market researchers. http://www.mrweb.com/

Our survey software never stops improving. We’re constantly adding new features to match the latest breakthroughs in survey research. As the needs of our users evolve, our product evolves. We’re running a race with no finish line, and we love it.

SportsandSocialChange.org is a comprehensive guide to the sports non-profit sector, with a mission of building the ultimate “all-star team” of organizations, athletes, teams, executives and fans to initiate meaningful social change. Our site features a wide array of resources, news, information and tools to connect industry leaders and sports fans with the non-profit groups, foundations, charities and philanthropic organizations that are affiliated with the greater sports community and utilize sports as a vehicle to empower change. We encourage industry leaders to use their organizations’ resources to support social change programs in the global sports community, and promote donations, charitable giving and volunteer participation from sports fans around the world. If you’re a sports fan with a passion for a sport you play, a favorite team you follow, or an athlete you admire, you can use SportsandSocialChange.org to connect with the many causes each one supports. The bottom line is, if we all team up, everybody wins. SportsandSocialChange.org is an initiative by Team Marketing Systems, a marketing and brand strategy firm with deep roots in the sports industry and a passion for cause marketing. http://www.SportsandSocialChange.orginfo@sportsandsocialchange.orghttp://www.sportsandsocialchange.org/

The Chronicle of Philanthropy is the newspaper of the nonprofit world. It is the No. 1 news source, in print and online, for charity leaders, fund raisers, grant makers, and other people involved in the philanthropic enterprise. http://philanthropy.com/

The World Business Academy is a non-profit business think tank devoted to rekindling the human spirit in business. It was founded in 1987 as a result of discussions conducted at the Stanford Research Institute (SRI) International in Menlo Park, California. These talks centered upon the role and responsibility of business in relation to the critical moral, environmental and social dilemmas of the day. Led by Founder Rinaldo S. Brutoco, a small group of senior business executives and academics emerged from these meetings to create a research and education institution, the World Business Academy, to help the global business community understand and participate in the new constructive role emerging for business as the dominant institution in society. http://www.worldbusiness.org/

The first step in revolutionizing how we give, how we research, and how we accept assistance starts with registering with the Pause to Support a Cause program. Choose to get involved personally, request more information on how to become a corporate user of the Pause Research Panel, or register your charitable organization and start tapping into a broad audience of invested, philanthropic consumers looking to learn more about how to support causes that strike a chord. Register today

Chief Marketing Officer Council

Pause to Support a Cause, a milestone CMO Council campaign, will enjoin global corporations and public sector partners in a new initiative to "survey the socially beneficial way" by "donating on behalf of those participating." Learn more about the CMO Council

Pause to Support a Cause will connect global corporations and public sector partners in a new initiative to "survey the socially beneficial way" by "donating on behalf of those participating" in funded market research programs around the world. More