L’oréal

Campaigning

Redken 5

Services range from managing social media channels to planning and development of social media campaigns and creation and operation of a corporate blog. For the client Redken, a L'Oréal company, we were responsible for directing the entire digital presence of this US cosmetics brand.

Website, content, promotion and new product launch, all from a single source. The varied array of services is rounded out by running prize giveaways, involving influencers for the blog and offering special promotions like the Instagram Psycho Quiz we developed.

REDKEN is positioned as a young brand that lets its influencers speak for it, thus successfully appealing to a young, consumer-oriented target group with affinities for social media and fashion. An authentic tonality was found that revived the recalled the origins of this provider of professional haircare, styling and hair color products.