SMB Monday: Waiting to Go Viral and Other Lessons in Marketing

Welcome to our weekly, Small Business Monday feature, where we’ll quickly highlight some important facts and trends that small business owners need to grow their local service businesses.

Let's check out what everyone's talking about ...

What to do when you’re waiting for your Tweet to go viral…

...don't hold your breath. Remember, when it comes to posting on social media, things won’t work the same way with you than it would for one of the bigger companies out there. While large corporations are able to come up with flashy, expensive marketing campaigns, your time is needed in running your business and dealing with the day-to-day.

When formulating a social media strategy for your small business, keep the following three steps in mind:

Spread News About Your Business

Increase Traffic to Your Website

Form a Community

Read more about social media and your small business, here! Source: Forbes

When you’re thinking about logging off your email…

...not so fast. In case you were wondering about the staying power of email marketing, it’s still very much alive and kicking! Over at Entrepreneur, they’ve compiled some evidence as to why email marketing is still the go-to tool for businesses, especially small businesses, when looking to effectively communicate with their customers and prospective customers.

Learn more about how Email Marketing is still killing it, here. Source: Entrepreneur

What to do when you need to reset your password…

…make it good. With security becoming a greater and greater risk every year, especially with small businesses, you’ve got to be vigilant on how secure all of your data is. Make sure your management software is up to par on its security, and you might want to even check up on your point of sale software!

About the Author

Aditi Vora is a skilled digital marketer with a passion for content marketing and exploring new and fun ways to keep her audience informed and engaged. She's currently the Senior Manager of Content at Booker Software.