Visual Data Media Services in Burbank, Calif., has unveiled a 3-D workflow for feature films and television that features unique pipelines for promos, trailers, mobile platforms and display projects. The 3-D pipeline is the latest component of Visual Data’s full spectrum of services, which include editorial, color correction, subtitling, encoding and digital-cinema packaging.

“Increasingly, we are seeing our clients include 3-D in their plans for everything from theatrical promos and video games to home content and mobile delivery,” says Ruben Garcia, vice president of technical services for Visual Data. “For major studios and independent filmmakers, 3-D has become a viable creative, technical and business choice, and we’ve set up an efficient and cost-effective workflow to service their needs.”

By providing a full service offering, Visual Data is able to manage all of the variables that 3-D technology entails and deliver content in any format a client requires, from the initial project through 3-D stereoscopic digital cinema files for theatrical delivery and soon 3-D Blu-ray. John Trautman, president of Visual Data, notes, “We understand that there are many ways that content holders need to use their material in today’s market. A 3-D promo can be a 2-D promo in some circumstances, and a 2-D broadcast may need to be converted down the line. With the introduction of our new pipeline, we feel we have created the most effective and affordable way of making great 3-D available to our clients.”