According to TechCrunch’s sources, ASUS is set to launch an AMOLED-equipped Android Wear smartwatch that will be priced between $99 and $149. With Motorola definitely looking trending the high end of the market with its much-lauded Moto 360 (estimated MSRP of $249), ASUS’ entry — at least at a $99 price point — just might be enough to trigger an impulse buy from consumers that have already bought into the Android ecosystem.

As you may have already known, Android Wear smartwatches require a smartphone running Android 4.3 or higher (check compatibility here) to function as anything other than a glorified watch.