Websites provide online businesses with an unprecedented level of contact with customers and end
users. However, they also place business information where it can be easily accessed by third parties –
often using automated tools known as “bots”. For many organizations, bots represent up to 50%
or more of their overall website traffic, from good bots engaged in essential business tasks to bad
bots conducting fraudulent activities. Regardless of business impact, bot traffic can reduce website
performance for legitimate users and increase IT costs. Organizations need a flexible framework to
better manage their interaction with different categories of bots and the impact that bots have on
their business and IT infrastructure.

As mobile device usage has skyrocketed in recent years, mobile applications have emerged as the key engagement channel for businesses to connect with their most loyal and most valuable customers. Mobile app usage represents more than 85% of total mobile device time, and users now spend more time with apps than they do with television. But while app usage has increased more than 60% over the last two years, the number of apps each user actively engages with has remained fairly steady, at around 27 per month. This means users have a limited appetite for additional apps – but are heavily engaged with the ones they use. So while the mobile web gives businesses broad reach, mobile apps offer a robust link to their best customers. Users who value the company enough to go through the trouble of downloading and installing the app are a brand’s most engaged audience and loyal fan base.

Websites provide online businesses with an unprecedented level of contact with customers and end users. However, they also place business information where it can be easily accessed by third parties – often using automated tools known as “bots”. For many organizations, bots represent up to 50% or more of their overall website traffic, from good bots engaged in essential business tasks to bad bots conducting fraudulent activities. Regardless of business impact, bot traffic can reduce website performance for legitimate users and increase IT costs. Organizations need a flexible framework to better manage their interaction with different categories of bots and the impact that bots have on their business and IT infrastructure.

Founded in 2011 by entrepreneurs Allen Reagan and Walt Powell, Flix Brewhouse is the world’s only first-run movie theatre and fully functioning microbrewery. The operation faced some challenges as the business grew including a lack of a structured training program and disengaged training sessions. With the help of Clarifi Talent Development, Flix Brewhouse was able to achieve: - A fully functioning training program - 71 custom training courses with increased sales and improved service times - 660 active users in their online training academy - Maintain high-quality service for their customers Learn how they do it!

In a three-year retrospective study that analyzed health care claims and wearable device data from a self-insured employer, Springbuk looked at the potential impact of Fitbit technology as part of a wellness program.
The analysis shows that connected health and fitness interventions can close the gap between the everyday actions that change health and drive outcomes for employee health and employer cost. Some of the key findings include:
* Employees who opted into the Fitbit program demonstrated significant cost savings when compared to the control group.
* Engaged users cost less than non-engaged users.
* The opportunity for cost savings is potentially the highest with less active individuals.

Fear not, it is possible to prove the return on investment (ROI) of your wellness program! But don’t take our word for it. Springbuk, a health intelligence platform, recently evaluated the health care claims and wearable device data for a self-insured employer (and Fitbit customer) over a three-year period.
View this webinar, Rod Reasen, CEO at Springbuk, walks you through their study and reveals how:
- Employees who opted into the company’s wearable program cost less than their counterparts
- Total costs for engaged wearable users dropped by 46% vs. 14% for non-engaged individuals
- Cost reductions were highest with less active members – encouraging news for all employee populations

Are you responding in real time to your prospects and customers while they are engaged on your website or in your online application?
The future of B2B Marketing is Personalization. With it, you can get to know what your visitors and users are doing and then deliver targeted and personalized content that will allow you to boost conversion rates and improve customer communication and retention.
This FREE eBook will show you how Millard Brown Digital's SaaS application, Compete PRO got a 26% lift in retention with Real-Time Web Personalization.