Tag: platinum

A few months ago I decided I wanted to be back blonde. Truth be told, I was bored with my dip dye; despite it being very low-maintenance. I thought it might be nice to be a ‘natural’ blonde – something along the lines of Sienna Miller. After 6 boxes of home dye I realised it just wasn’t going to happen. And now I had weird wishy-washy dip dye. YACK.

“Why didn’t you just visit a salon?”, I hear you ask. Well, juggling Mr Eli, work, driving lessons (yes, I am 10 years late to the game) and sorting out the day-to-day running of your family home does not leave much time in the way of pampering. (In fact, it leaves zero time!). I’d dyed my hair on an evening once Eli was in bed and Mr Memoirs could tend to him while my hair “developed” – albeit, it didn’t develop into much as I previously mention.

Fed up – I came to the decision that I now wanted to go back to my not so natural roots. The platinum (with an old ladies blue rinse mixed in for good measure) me. The old me.

I’d seen LOADS of hype about BLEACH London. The salon itself residing in WAH Nails on Kingsland Road, was masterminded by Alex Brownsell (super hair colourist extraordinaire) and Samantha Teasdale (brains behind the business – also a one time friend-of-a-friend and Teasdale Twin to Louise; the actual live-in hair stylist for One Direction).

Anyway, I digress.

BLEACH London have done incredibly well – obviously helped along by their insane black book of celebrity clients, of course – but they have only been open just over a year. The salon prides itself as the first people to recreate the Ombre look. A BLEACH London dip-dye is not for the faint hearted, think rainbows and My Little Pony. Just amazing unconventional dye jobs – that also remind me of Kate Winslet’s character, “Clementine Kruczynski”, in Eternal Sunshine of the Spotless Mind (one of our all time favourite films, EVER!). You also won’t fail to notice that BLEACH London cleverly names itself after it’s speciality (bleaching, and lots of it) and after the Nirvana album (which famous font they also share).

Back in October, BLEACH London launched a range of vibrant dyes, treatments and styling products to Boots.You can purchase in store and online at Boots.com, choosing from colours such as Awkward Peach, Washed Up Mermaid and Bruised Violet. All products in the range cost under £10; which is ridiculously good, considering!

I purchased two boxes of the Total Bleach and a box of White Toner (in the 3 for 2 at Boots). I have used both boxes of bleach and the White Toner and this is the current result:

I absolutely LOVE the Total Bleach. It smelt like really strong peroxide as I was mixing it and took my breath away at times – but the consistency is great. It goes on fairly easily, but would recommend you buy two boxes for hair longer than mine as it doesn’t stretch too far. Within the Total Bleach box you also get a mixing bowl, mixing brush and gloves. In both the Total Bleach and White Toner boxes you also get a tube of the amazing Reincarnation Mask; which I was going to purchase on it’s own anyway. The tube states to keep the mask on for up to 20 minutes or so; but twice now I’ve left the conditioning treatment on my hair for a few hours and kept it covered with a shower cap. This has DEFINITELY rescued my poor hair which has been through the mill, to say the very least!

BLEACH London is my new favourite bleach. It feels like it is very kind on my hair and it actually feels in a much better condition now than it did before I started the bleaching process. I’m so so happy with it. The colour is even and has a lovely shimmer, which I didn’t get with the previous brands I’ve used to achieve this same colour. I’m also using the following BLEACH London products:

BLEACH London Reincarnation Mask, £6.00 – Boots.com
This mask smells so so nice – almost like Men’s aftershave; not your usual fruity scent. My hair has a shimmer and feels so much stronger and less dry. I will be using the mask once a week to keep on top of dryness and damage.

BLEACH London Silver Shampoo, £5.00 – Boots.com
I have used several ‘silver’ shampoo’s in my time as a platinum blonde – but NONE of them compare to this one from BLEACH London. Again, it smells divine and took every tiny bit of yellowy tone that was present away. It’s made my hair very ashy, which is the look I was going for! Careful though, this could make your hair pretty blue if left on too long. I would also recommend that your alternate using different shampoo’s to avoid toner build up; which will definitely result in blue hair (unless thats what you’re wanting of course!).

BLEACH London Split Fix Serum, £6.00 – Boots.com
I’m finishing my hair with this incredible serum. I’ve tended to avoid things like this previously as they can be overly greasy and do more harm than good. But not this Split Fix Serum! This serum is amazing, it is controlling my hair like nothing else, fights frizz and fly away – without weighing my hair down. It also has that wonderful scent to it. I’ve been using this serum both on towel dried hair and on dry hair to tame those fly aways.

I seriously cannot recommend the BLEACH London range enough. I’m shocked and surprised at how good each and every product is – I’ve seen amazing results of their rainbow home-dyes too. Check out their Instagram for updates from their many happy customers! @BLEACHLondon.

Would you dare to experiment with the BLEACH London range? Would love to see your results!

COMPETITION // SEPTEMBER

BRAND // IN FOCUS

INSTAGRAM // FOLLOW

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