dairy queen

What do you do when too many kids have had their lives turned upside down fighting illnesses at Children’s Miracle Network Hospitals across the country? Create an Upside Down Room to promote blizzard purchases on Miracle Treat Day at DQ to help raise money for those kids at CMNH.

Illustrated and lead a no-budget social response campaign and met a couple of incredible kids that inspired all the adults on set.

*While this still turned out to be a humbling project to lead, I unfortunately mastered the incredibly frustrating phrases ‘we don’t have budget for that’ and ‘we can’t make that in time’ that crush smart creative ideas.

DQ social

Perfected hand modeling, food styling, and low/no-budget social content creating, producing, photographer-ing and GIF making through happy hour drinks and snacks at DQ.

Learned that hard way that while shaving cream and whipped cream look very similar in camera, they taste very different.