Pharma Marketing Talk™ is hosted by Pharmaguy, a pharma marketing pundit, the publisher of Pharma Marketing Blog & the Chief Pharmaguy at PharmaGuy.com. Pharmaguy is also a contributor to Pharma Marketing News. Pharma Marketing Talk features interviews with leaders and innovators in pharmaceutical marketing.

Pharmaguy interviews Cindie Dilley, Head of New Patient Value Focus at UCB (see Bio), who talks about UCB's State ScoreCards program, which won the 2016 eyeforpharma #efpphilly award for Most Valuable Patient Initiative.

You can contact the host in two ways. You can call the host during the blogshow using any phone, whether it be a landline, mobile, VOIP, soft phone, etc.

To reach the host by phone, dial the phone number that appears on the Programming Guide or on the Pharma Marketing Talk Host Channel page (347 996-5894). You will be automatically placed into a queue where you will be able to hear the live show. When the host takes your call, you will be live on the air and audible to his or her audience. However, you can and may be muted according to the host's discretion.

HOW TO PARTICIPATE IN THE PODCAST (GUEST INSTRUCTIONS)

This is a phone interview that goes out LIVE via the Web. It is imperative that GUESTS call on time to
the number below:

The dialin number is +1 (347) 996-5894

Please dial in a few minutes **BEFORE** the scheduled time -- eg, 5-10 minutes before. We can talk
and test the connection at that time, but will have to remain silent during the last minute before
the show starts.

Please use a good quality landline connection. You can use a speakerphone so that several people at
once can be on the line. Please limit background noise!

HOW TO LISTEN IN (LISTENER INSTRUCTIONS)

If you have colleagues that just want to listen in, do NOT tell them to call the number above. That
number is just for guests and for people to call in with questions during the show.

It's all done by phone. The guest calls in at the start of the show and I have a switchboard that brings the call online and into conference with my phone. So it's like talking via conference call. Up to 5 people can be live at a time.