How many
"likes" are enough? Or the better question may be how
many are too many? That is one of the questions tackled
in a recent Wall Street Journal
story about social media featuring a look behind the
hype and into actual business practices.

Last year marked the first
time ever that US adults spent more time with digital content than
television, according to a recent
article in eMarketer. The article goes on to state that we are
spending more time with mobile devices than ever, and that the figure
just continues to grow. We are expected to spend well over five hours
per day on digital media every day in 2014, compared to about four and a
half hours a day watching TV.

A recent
study from Contently
shows that more than half of consumers don't trust
sponsored content (advertising disguised as legitimate
news). Even worse for media brands that run such
content, 59 percent say that news sites that run such
content lose credibility. Interestingly, Contently is a
producer of content for brands that regularly appear as
sponsored content.

A recent
post in Niemen Journalism
Lab describes how newsrooms are utilizing a worldwide
staffing approach to keep up with the 24/7 news cycle.
While a New York newsroom may be quiet at 2 a.m. there
is a good chance that halfway around the world a staffer
is busy collecting information, sourcing news and
creating stories that will be delivered on the morning
news.

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