On Sunday, dozens more NFL players kneeled during the national anthem.

In Jackson Heights, the activists brought their banner to a neighborhood farmers market — their "town square"— where people knelt in front of it to show solidarity.

The organizers, who are white, said they've asked black friends and other activists how they can be most effective as supporters of the cause, especially after the deadly protests in Charlottesville, Virginia, last month.

"We have been hearing more and more from our friends and people of color, and our friends in the black activist community, that people need to stand up and be better allies," Siff, 43, said. "We have been emboldened by that.

The tumultuous time has been a turning point for some who say they wouldn't normally take part in a protest.

One of the activists, Sarah Warren, 46, said she's become more vocal in the past year in standing up for injustice.

"The context has changed dramatically," she said, referring to the political climate. "Now I feel it's up to us to speak up."

Siff said they are eyeing other actions and locales to bring their sign, but ultimately hope to inspire other people to take action.

"We want to be part of a larger narrative of fans standing up or taking a knee and saying, 'We're not gonna put up with this,'" she said.

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