Lessons – WebProNewshttp://www.webpronews.com
Breaking News in Tech, Search, Social, & BusinessThu, 17 Aug 2017 16:10:04 +0000en-UShourly1https://wordpress.org/?v=4.8.1Bing Gives Some Lessons On Bing Mapshttp://www.webpronews.com/bing-gives-some-lessons-on-bing-maps-2012-05/
Wed, 23 May 2012 18:47:02 +0000http://www.webpronews.com/?p=160816Google and Bing do things differently. I think we all understand that by now. Their differences apparently extend to how they teach. Google teaches people through their weekly Office Hours Hangouts which gives developers to talk to the people behind ... Read More

]]>Google and Bing do things differently. I think we all understand that by now. Their differences apparently extend to how they teach. Google teaches people through their weekly Office Hours Hangouts which gives developers to talk to the people behind the product they use to get real answers. Bing just, well, they put slides on the Internet. Are you feeling up to revisiting the feeling of college lectures? Bing sure is.

The Bing Maps team has released two separate slide shows, unfortunately powered by Silverlight, that detail how a developer can leverage Bing maps to their advantage. The first is just more or less a normal introductory course in Bing Maps development. The second gets a little more advanced by showing developers how to use SQL server spatial data in their Bing Maps applications.

The introductory course explains the benefits of using Bing Maps while showing you how to get started on development. The rest of the slides are dedicated to the AJAX7 Control method in Bing Maps alongside the REST interfaces that you will be using. It even has a test at the end to make sure you were paying attention.

Bing Maps Learning Snackby Snack Owner

The second explains how SQL server spacial data works together with Bing Maps to create advanced data applications. It then spends some time on explaining the finer points of working with data in SQL Server 2012. Finally, it will show you how to combine the two to create great Bing Maps applications.

]]>Learning PR From The NFLhttp://www.webpronews.com/learning-pr-from-the-nfl-2010-11/
Mon, 08 Nov 2010 20:47:56 +0000http://www.webpronews.com/?p=56071I’m a Vikings fan. Have been my entire life. And I’ll tell you, it’s a curse. The ’97 season. 41-0. The NFC championship game in New Orleans last year (Tom Martin, not a WORD!). I can only compare it to what it must be like to be a Cleveland Indians fan (sorry Chuck Hemann). Heartache. Year, after year, after year.

]]>I'm a Vikings fan. Have been my entire life. And I'll tell you, it's a curse. The '97 season. 41-0. The NFC championship game in New Orleans last year (Tom Martin, not a WORD!). I can only compare it to what it must be like to be a Cleveland Indians fan (sorry Chuck Hemann). Heartache. Year, after year, after year.

And this year is no different. I've been glued to each game. And, despite the Vikes 2-5 start, I continue to hope there's a chance they could run the table or go 7-2 and close out the year 9-7, secure a play-off berth and make a run to the Super Bowl in Big D.

And then came the drama that has been the last week in Minnesota.

Unless you've been living under a rock, you've watched the Vikes make blunder after blunder-on the field and off. But, since this isn't a Vikings blog, let's stick to the PR lessons we can learn from what happened off the field this week. The Vikes made a few mistakes this week-no question. What can we take away from the situation and learn from? Quite a bit, it turns out:

* Communicate quickly and effectively with key audiences-from the inside out. Coach Childress actually had the right idea here-he just didn't hit all the internal audiences (allegedly). In this case, the counselor in me would have encouraged Coach Childress to sit down with management first. Then, the team. Then, the media. Maybe even single out a few players that he knew Moss meant a lot to (Percy Harvin, for one). Bottom line: Make sure you're communicating key information in a timely fashion with the right people-in the right order.

* Build consensus before making key decisions. Local MinnPost columnist, David Brauer, had a great tweet the other night: "Say what you will about Chili cutting Moss, but the move was gangsta." Sure, cutting a player without informing much of anyone (again, allegedly) is pretty bad-ass, I'll agree. But, if you're planning to cut a player with the talent and fan adulation of Randy Moss, you better make sure you're standing shoulder to shoulder with management and the director of player personnel before pulling the trigger. A little consensus building would have went a long ways here.

* Erase all opportunities for speculation. This is probably one of my biggest beefs with Coach Childress' approach to date. OK, so you cut Moss unilaterally and don't inform too many people. Not ideal, but I can live with it. But, you cut him and you don't explain why? Not to the team (allegedly). Not to the public. Not to anyone, as far as I can tell. Why is that a problem? Because it opens up the opportunity for *massive* speculation, which is what's happening now. If Coach Childress comes out hard Tuesday talking about exactly what happened and why, and starts focusing squarely on the game this Sunday, this is all swept under the rug fairly quickly. As it stands, this probably won't go away until after the game Sunday (and if they lose, it may extend in the news cycle for another week).

* Admit your mistakes (when possible). Coach Childress did say that trading Moss for a third-round draft pick was a "poor decision." He did own up. And, look at the result: People seem to be dropping that piece of the story. Why? Because it leaves nowhere for reporters and the public to go. He admitted he was wrong-end of story (on that piece, at least). Just not much to report or talk about. Plus, I always argue, admitting fault isn't a sign of weakness-it's a sign that you're human. And, keep in mind, people (fans, coaches, organizations, etc.) will forgive you for your mistakes. Sports figures and coaches have proven that to be true over and over again.