Denim is the unofficial uniform for work (and play) Made in London The #291Project aims to authentically document the work and lives of eight London-based creatives. Inviting participants to wear a single pair jeans made from 14oz selvedge denim for 291 ‘working’ days of a single calendar year. #291Project is the brainchild of Borough England’s founder Graham McLoughlin, and made in collaboration with Blackhorse Lane Ateliers. We Believe In Community Blackhorse Lane has manufactured the custom edition of eight signature E8 style jeans with unique 291 detailing. Asking for a commitment from participants to document meaningful stories by collecting photographic and written content throughout the year project. We hope the jeans will generate a visual representation of the journeys and personal...

Sometimes in life 'shit happens... Even when you've done research, your planning, done further research, secured competitive costings and arranged lead times from suppliers, all ahead of pressing the long anticipated 'GO' button. Yet these well rehearsed and meaningful actions can also be combined, to serve up a testing and anti-climatic outcome. Our idea had been simple enough, 'to create minimalist closures for our backpacks, with fewer moving parts'. Taking inspiration from life jacket closures and existing Borough products, by laser cutting bespoke closures from 2mm marine grade 316 stainless steel. Receiving sub-standard items from a new supplier, left us with an a expensive box of unusable fittings and a dilemma. We decided to painstakingly hand finish each buckle, only after more product testing we realised yet more...

Bikes, beers and Belgium The idea was simple enough: six friends coming together and doing something a little off-piste over a long weekend. My taste buds had been primed a few years back when we rode three TFL Cycle Hire bicycles (aka Boris Bikes) from London to Paris as a bit of fun ahead of the real Tour de France coming to the capital. There’s something mildly liberating about simply riding into the unknown on an "everyday" bicycle - it feels like good adolescent fun, as though you're doing something you're not supposed to (although with less of the getting a bollocking from your mother afterwards).Enjoying the freedom brought about by the humble city bicycle, and having the convenience of...

A Small Batch Brewed Coffee Stout Made In Collaboration With Climpson & Sons I tend to be drawn to well-made items that are often hand crafted and frequently have regional differences to what already exists. I also enjoy a good beer or three which is why in recent years I have grown into somebody that resembles my dad and have started appreciating ‘real ales’. Coffee is another soft spot of mine, I enjoy a nice black coffee preferably fresh and strong. But then again if you’re offering to make me a coffee, I’ll take it how you make it after all beggars cannot be choosers. Then again if you happened to make me a coffee when I woke up, I’d think...

'Good things come to those who wait'
'We make-to-order'
Often in the smallest numbers possible, we make-to-order sometimes making only two or three of the same items every month. We believe in creating meaningful products, designed with everyday utility and made using superior quality materials. We develop close relationships with our local factories here in England, it is these physical relationships that help us and everyone involved grow.
Make it once, and make well. We want to connect with groups of like minded individuals, who value timeless quality and are willing to wait for carefully crafted items, travel essentials for the everyday escape.