OOH used for An Inconvenient Truth

Al Gore’s latest film ‘An Inconvenient Sequel – Truth to Power’ has demonstrated the catastrophic results of global warming in a powerful Out of Home (OOH) campaign across Melbourne.

Using Adshel immersive panels, Paramount Pictures has brought the negative implications of global warming home as they target the affects created on the Great Barrier Reef. The campaign is featured on a double-sided diorama, displaying a reef undergoing coral bleaching to illustrate the gradual destruction of coral as global warming continues relentlessly.

Media agency, MEC Melbourne, chose the high impact power of OOH to ensure maximum talkability, not just among passers-by in Melbourne but also through word of mouth, and across social and earned media channels.

MEC group spokesperson, Sarah Hunter has said “Outdoor remains a fantastic channel for high-impact, relevant and dynamic executions, and Adshel Immerse was the perfect way to communicate how the effects of climate change - addressed in the film - are affecting us in our very own backyard.”