While you may think of all the links returned to you in a Google search as "information choices," Google's Eric Schmidt (annual Bilderberg attendee) thinks of them as "bugs" that need to be eradicated from their system, and that users should be given one "right" answer. In that case, these new guidelines are the extermination squad.

On one page, it refers to "Expertise, Authoritativeness, and Trustworthiness (EAT)" regarding on what constitutes "expertise" on a topic in the eyes of Google, then proceeds to link to the BBC and USA Today as "high quality news sources".

It also notes, "High quality information pages on scientific topics should represent well-established scientific consensus on issues where such consensus exists." Medical information will be ranked and listed the same way. Take a guess what the prescribed "consensus" is there…

The guide also specifically mentions giving the lowest rankings to what they deem "conspiracy theories".