Khan said she hopes her involvement in the campaign would speak to other young women who wear headscarves and give them a sense of "belonging, acceptance and being seen".

“You have to wonder ― why is it presumed that women who don’t show their hair don’t look after it,” she told Vogue.

“The opposite of that would be that everyone that does show their hair only looks after it for the sake of showing it to others. And that mindset strips us of our autonomy and our sense of independence. Hair is a big part of self-care.”