On behalf of
Beer of the Day, LLC, a California limited liability company doing business as
Beer of the Day (referred to as the “Company” “us”
or “we”), welcome to the website www.beeroftheday.com
(hereinafter, “the Site”). We recognize that your privacy
is important. This Policy discloses the privacy practices for the Site and also
covers how personal and other information that we receive or collect about you
is treated. Please read the information below to learn the following
regarding your use of the Site.

You acknowledge that this
Privacy Policy is designed to be read in connection with the Site’s
Terms and Conditions of Use policies (“Terms”) and that by
accessing or using the Site, you agree to be bound by these Terms, as well as
this Policy.

We reserve the right to change
this Policy from time to time. We will notify you about significant changes in
the way we treat personal information by sending a notice to the primary email
address specified in your account, by placing a prominent notice on our site,
and by updating any privacy information on this page. Your continued use of the
Site and or Offerings available through this Site after such modifications will
constitute your: (a) acknowledgment of the modified Policy; and (b) your
agreement to abide and be bound by that Policy

If you have any questions about
this Policy, please feel free to contact us by e-mail at:

IMPORTANT: BY USING THE SITE,
YOU GIVE YOUR CONSENT THAT ALL PERSONAL DATA THAT YOU SUBMIT MAY BE PROCESSED
BY US IN THE MANNER AND FOR THE PURPOSES DESCRIBED BELOW. IF YOU DO NOT
AGREE TO THESE TERMS AND CONDITIONS, DO NOT USE THE SITE.

1. Types of Information We
Collect

In order to better provide you with our services, we may collect
two types of information about our users: Personally Identifiable Information
and Aggregate Information.

Personally Identifiable Information (“PII”): This refers to
information that lets us know the specifics of who you are. Examples of PII may
include your first and last name, email address, telephone number, and links to
other online/electronic accounts or profiles. You may also voluntarily provide
other PII, whether or not specifically requested by us, by posting publicly
viewable comments on the Site or linking your account to other
online/electronic accounts or profiles. You agree that we may collect any PII
voluntarily supplied by you, whether or not we have requested it. You must not
submit any PII relating to a third party without their consent. We do not
knowingly collect any information relating to third parties which you do not
have permission to provide.

When you engage in certain activities on our Site, such as
registering for an account, purchasing a product or service from the Site, sending
us an email to: or utilizing our “Contact Us”
page, we will ask you to provide certain PII.

Aggregate Information: This refers to information that does not by
itself identify a specific individual. We gather certain information about you
based upon where you visit on our Sites and what other Sites may have directed
you to us. This information includes, but is not limited to; information about
your device or computer; your device or computer's geographic location while
the Site is accessed or actively running; your computer or device's IP address;
technical information about your computer or mobile device (such as type of
device, web browser or operating system); your preferences and settings (time
zone, language, privacy preferences, product preferences, etc.); the URL of the
last web page you visited before coming to one of our sites; the buttons,
controls and ads you clicked on (if any); how long you used Beer of the Day and
which services and features you used; and your online or offline status of Beer
of the Day. This information, which is collected in a variety of different
ways, is compiled and analyzed on both a personal and an aggregated basis. This
information may include the WebSite's Uniform Resource Locator ("URL")
that points to the site you just came from, which URL you go to after visiting
our Sites, what browser you are using, and your Internet Protocol
("IP") address.

2. How We Collect and Use
Information

We do not collect any PII about you unless you voluntarily provide
it to us. However, you may be required to provide certain PII to us when you
elect to use certain services available on the Site. These may include:
(a) registering for an account on our Site; (b) signing up for our electronic
newsletter; (c) sending us an email message; or (d) linking your account to
other online/electronic accounts or profiles.

We will primarily use your PII to provide information for you. We
will also use certain forms of PII to enhance the operation of our Site,
improve our internal marketing and promotional efforts, statistically analyze
Site use, improve our service, and customize the Site’s content,
layout, and services. We may use PII to deliver information to you and to
contact you if you request that we do so. Finally, we may use your PII to
enforce our agreements with you, including our Site’s Terms of Use
and this Privacy Policy.

We may also collect certain Aggregate Information. For example, we
may use your IP address to diagnose problems with our servers, software, to
administer our Site, and to gather demographic information.

If your web browser omits “do
not track” signals, or you use other mechanisms that provide you the
opportunity to prevent the collection of your PII, we honor these signals or
mechanisms by refraining from collecting any PII about you. However, we
will still collect Aggregate Information about your online activities (which
does not by itself identify you as an individual) even if your web browser
omits “do not track” signals.

3. Cookies

Depending on how you use our Site, we may store cookies on your
computer in order to collect certain aggregate data about our users and to
customize certain aspects of your specific user experience. A cookie is a small
data text file which is stored on your computer that uniquely identifies your
browser. Cookies may also include more personalized information, such as your IP
address, browser type, the server your computer is logged onto, the area code
and zip code associated with your server, and your first name to welcome you
back to our Site. We may use cookies to perform tasks such as: monitoring
aggregate Site usage metrics, storing and remembering your passwords (if you
allow us to do so), storing account and advertising preferences that you have
set, and personalizing the Services we make available to you. However, we do
not use cookies to track your browsing behaviors.

Most browsers are initially set up to accept cookies, but you can
reset your browser to refuse all cookies or to indicate when a cookie is being
sent. However, some aspects of the Site may not function properly if you elect
to disable cookies.

4. Release of Information

We will not sell, trade, or rent your PII to others. We do provide
some of our services through contractual arrangements made with affiliates,
service providers, partners and other third parties (“Service
Partners”). We and our Service Partners may need to use some PII in
order to perform tasks between our respective sites or to deliver services to
you. For example, we use Service Partners to assist us in delivering our
electronic newsletters and communications to you and to analyze Aggregate
Information.

We will choose Service Partners who adopt and promote strong
privacy policies. However, the use of your PII by our Service Partners is
governed by the respective privacy policies of those providers and is not
subject to our control.

Except as otherwise discussed in this Privacy Policy, this
document only addresses the use and disclosure of information we collect from
you. Any other sites accessible through our Site, including those of our
Service Partners, have their own privacy policies and data collection, use, and
disclosure practices. Please consult each site's privacy policy. We are not
responsible for the policies or practices of third parties.

Other than our Service Partners, we do not allow third parties to
collect PII or Aggregate information about you or your online activities when
you use our Site.

Occasionally we may be required by law enforcement or judicial
authorities to provide PII to the appropriate governmental authorities. In such
cases, we will disclose PII upon receipt of a court order, subpoena, or to
cooperate with a law enforcement investigation. We fully cooperate with law
enforcement agencies in identifying those who use our services for illegal
activities. We reserve the right to report to law enforcement agencies any activities
that we in good faith believe to be unlawful.

We may also provide Aggregate Information about our customers'
sales, traffic patterns, and related Site information to third party
advertisers, but these statistics do not include any Personally Identifiable
Information.

5. Updating and Correcting
Information

We believe you should have the ability to access and edit the PII
that you have provided to us. You may change any of your PII in your account
online at any time by accessing the Site or by e-mailing us at:

We encourage you to promptly update your PII if it changes. You
may ask to have the information on your account deleted or removed; however,
some information, such as past transactions, logs of technical support calls,
or other information may not be deleted. In addition, it may be impossible to
completely delete your information without some residual information because of
backups.

6. Your Privacy Rights

Upon your request, California Civil Code Section 1798.83, known as
the “Shine the Light” law, requires us to provide to you
(a) a list of your personal information, if any, which we have disclosed to
third parties for direct marketing purposes in the preceding calendar year, and
(b) the names and addresses of those third parties. You may make such a
request once per calendar year, and we will provide the information to you free
of charge. Please send any requests made pursuant to this section to us by
e-mail by at . However, as defined under Section
1798.83, we do not currently share any personal information with third parties
for their direct marketing purposes.

7. User Choices on Collection
and Use of Information

We may, from time to time, send you e-mails and/or newsletters
regarding information or services that we feel may interest you. Only the
Company (or agents working on behalf of us and under confidentiality
agreements) will send you these notifications. If you do not want to receive
correspondence from us, you can “opt-out” by clicking on
the “Unsubscribe” link at the bottom of each
correspondence.

You also have choices with respect to cookies, as described above.
By modifying your browser preferences, you have the choice to accept all
cookies, to be notified when a cookie is set, or to reject all cookies. If you
choose to reject all cookies some parts of our Site may not work properly in
your case.

8. Security of Your PII

At our Site you can be assured
that your PII is secure, consistent with current industry standards. We strive
to take appropriate security measures to protect against unauthorized access to
or unauthorized alteration, disclosure or destruction of your PII. For example:

— We work hard to ensure that the data we collect is
reliable, accurate, complete and current. We encrypt all PII in order to
prevent unauthorized parties from viewing such information when it is
transmitted to us. We also only keep collected information only for as long as
reasonably necessary and use it only for the purposes for which it was
collected or to comply with any applicable legal or ethical reporting or
document retention requirements.

— We limit access to PII only to specific employees,
contractors and agents who have a reasonable need to come into contact with
your information. For example, we may provide members of our technical support
team with limited access to your account in order to allow them to troubleshoot
problems you may be having with the Site.

— Additionally, we also employ a number of physical,
electronic, and procedural safeguards to protect PII. Our secure servers and
our data centers are protected by industry-standard encryption, and our servers
reside behind firewalls and employ high-level password protection.

— Finally, access by you to your PII is available
through a password and unique customer ID selected by you. This password is
encrypted. We recommend that you do not divulge your password to anyone.

In order to most effectively
serve you, any credit card or payment transactions are handled by established
third party banking institutions and processing agents (such as PayPal). They
receive the information needed to verify and authorize your credit card or
other payment information and to process and ship your order.

Unfortunately, no data
transmission over the Internet or any wireless network can be guaranteed to be
100% secure. As a result, while we strive to protect your PII, you acknowledge
that: (a) there are security and privacy limitations inherent to the Internet
which are beyond our control; and (b) the security, integrity and privacy of
any and all information and data exchanged between you and us through this Site
cannot be guaranteed.

9. Miscellaneous

You must be at least twenty-one (21) years old to have our
permission to use our Site. Our policy is that we do not knowingly collect,
use, or disclose PII about minor visitors.

You should also be aware that when Personally Identifiable
Information is voluntarily disclosed (i.e. your name, email address, etc.) by
you in the comments you post on the Site’s blogs or in other public
areas on the Site, that information, along with any information disclosed in
your communication, can be collected and used by third parties and may result
in unsolicited messages (including unwanted spam messages) from third parties.
Such activities are beyond our control and this Policy does not apply to such
information. Please consult our Terms of Use for policies regarding
user-provided information.

10. Contact Us

If you have any questions, concerns, or inquiries about our
Privacy Policy, or our use of your PII, or our privacy practices, please
contact us by e-mail at:

11. Effective Date. This Privacy Policy is effective as of June 20,
2015.