FarmVille and Cascadian Farm promotion: Grow organic blueberries

FarmVille will be partnering with Cascadian Farm and, for the first time ever, will be introducing a sponsored branded in-game crop that will also be available to all farmers.

Cascadian Farm, originating in 1972, is one of the country's leading brands of organic foods, offering more than 80 products from ready-to-eat cereals and granola bars to frozen fruits and vegetables, juice concentrates and fruit spreads. People have enjoyed our great-tasting and convenient organic foods for more than 35 years. The Cascadian Home Farm is nestled in the foothills of the breathtaking North Cascades mountain range in western Washington's Upper Skagit Valley.

The upcoming FarmVille and Cascadian Farms cross promotional event will take place the week of July 19 through July 26.

*Dates are subject to change without notice.

Cascadian Farm, "a pioneer in the organic food industry" teams up with FarmVille as a week-long integration, that "will offer players the chance to purchase Organic Blueberries for their farms. In addition, players will receive a variety of other benefits, including coupon offers, organic and green living tips, and the opportunity to build their farm at a rapid speed."

Key Features of the FarmVille & Cascadian Promotion:

Organic Blueberries will be the highest Coin and Experience Point (XP) Crop of the Week- During this week-long integration, the Cascadian Farm branded crop will be the most profitable FarmVille crop offered in the game. It will also be available to purchase for all beginner (Level 1) and experienced players. Rumor has it that the Organic Blueberries crop will have Crop Mastery, as there are images of Organic Blueberries Crop Mastery signs.

Real-Life Farm Goes Virtual - The brand will recreate the real Cascadian Farm, located in the Upper Skagit Valley of Washington's North Cascade Mountains, as a virtual farm in FarmVille. Users can request to be the farm's neighbor by "friend-ing" Farmer Joe Cascadian online at Facebook here and by using the FarmVille application to become his neighbor in-game.

Marketing Manager of Cascadian Farm, Tim Goldsmid, explains "Given our heritage of engaging consumers to increase awareness and support for organic farming and the organic lifestyle, partnering with FarmVille was a natural fit for Cascadian Farm. We're excited to have the opportunity to partner with a leader in the online gaming world and offer unique ways for new and existing consumers to become involved with the brand."

Vish Makhijani, Zynga's Senior Vice President of Business Operations said, "When deciding on our first branded crop integration, we wanted to offer our users a unique opportunity that would benefit their gaming experience and add value to their lives both on and offline. Cascadian Farm perfectly aligned with our vision and what the FarmVille game represents."

As we learn more details about this upcoming promotion we will be sure to share with you here!

Are you excited about this FarmVille-Cascadian Farm collaboration? Will you participate?