cuddle + kind

If you can be anything, be kind!

If you’re like me then it’s not unusual to feel embarrassed by the number of toys your kids own.

I sometimes look at the bins overflowing with trucks, turtles, games and dinosaurs and wonder how my kids became so spoiled. Several times a year I go through their stash and pull out as many toys as possible to pass along to another home. But their stash continues to grow! Many of the toys they played with for only a month, a week or even a day. Their toys remind me just how lucky my little ones are but also make me think of all the little ones that aren’t so fortunate.

If you can relate, you’ll love Cuddle + Kind, an adorable, huggable, loveable toy that provides meals to children in need. Their goal? Provide one million meals per year.

WHY WE GIVE

Every cuddle+kind product you purchase will provide meals to children in need. As parents of three young children, we were shocked to discover that:

• 45% of deaths in children under five are caused by poor nutrition – 3.1 million children each year.

The more we learned, the more we were inspired to do something about it. The good news is, hunger is one of the most solvable problems that face the world today.We decided to make a commitment to help fight childhood hunger based on the incredible impact giving meals has on so many lives – both now and for future generations.

Helping children reach their potential resonates with us as parents. It motivated us to start cuddle+kind and inspires us everyday. It’s why we provide 10 meals for every doll we sell. Our goal is to provide one million meals a year.

WHAT WE GIVE

Through our partnership with World Food Program USA (WFP), we are feeding children nutritious meals in school and giving them the energy they need to learn. It’s one of the most effective ways of empowering children to break out of the poverty cycle they were born into. We think that’s not only important, but beautiful.

WFP’s experience shows that when children are given meals in school, attendance increases, more girls receive an education and performance greatly improves. For many children, a school lunch is the only meal they receive all day. This breaks our hearts!

School feeding also gives impoverished families an incentive to send children to school. This is especially true for girls, providing them with an education opportunity they would potentially not have.

Empowering girls is the key to healthier communities. Girls with more education have fewer children, have them later in life and are better prepared to care for and educate them. Studies have also shown that a woman’s education contributed to 43% of the reduction in child malnutrition
over time.

We’ve also partnered with Children’s Hunger Fund to provide Food Paks – boxes of nutritious, non-perishable staple foods like rice, pasta, beans, canned vegetables and meat – to offer relief for families who suffer from food insecurity in North America and around the world. Through our partnership, we are providing vital nutrition and hope to children in need.

HOW WE GIVE

We work with incredible Giving Partners to guarantee that every purchase will directly benefit a child in need.

With every cuddle+kind purchase, we provide meals to children in need through our established Giving Partners. We believe in transparency, so we always tell you exactly how many meals your purchase is providing. Once you make your purchase, we work directly with these organizations to provide the meals we’ve committed to give.

WHERE WE GIVE

cuddle+kind supports the WFP School Meals Program, which provides nutrition to 18.2 million children in 65 countries.

We also provide meals in the USA and Haiti through Children’s Hunger Fund.