PR & EVENTS

SALES PROMOTION

ADVERTISING

DIRECT MARKETING

DIGITAL MARKETING

BRANDING & DESIGN

PR & EVENTS

Public relations is one of many marketing channels, so critical yet often forgotten. It is used to promote your business and develop relationships and is about informing and shaping attitudes and opinions. We can do this in a number of ways, for examples press releases, interviews, events and sponsorship. At Alison Page Marketing we will write and distribute your press releases to an appropriate list suitable for your industry, audience and location. We are also extremely experienced in event management.

SALES PROMOTION

Whatever your needs, from A-Board posters to response cards, Alison Page Marketing will help identify your requirements, target audience and source an appropriate mechanism to represent and promote your business. Promotional marketing can be a cost effective alternative to advertising and ensuring your objectives are ‘SMART’ is a useful tool here. The images above include posters, postcards, loyalty cards, event tickets and customer feedback forms. We can also source a wide range of merchandise such as pens, mugs, gifts, key rings and tax disc holders etc.

ADVERTISING

Unlike direct marketing activities such as direct mail or email, and PR which is free, advertising is a paid-for, non-personal form of mass communication. It is a viable method of communication for many businesses, and its strength lies in the strategy, targeted approach and the ability to communicate with a national audience or specialist segment. The effect on sales can be difficult to measure, not least due to the introduction of the internet. However, clever tracking tools are available to help monitor enquiries and track leads. In addition to specialist magazines and local press we also work with radio, bus backs and large format billboards.

DIRECT MARKETING

Direct marketing is an extensive subject incorporating direct mail, leaflet drops, press inserts, email and mobile marketing, social media and SEO (search engine optimisation). The objectives, strategy and timing, creative and mechanism are all critical to its success. Furthermore, post-campaign evaluation allows us the opportunity to review and learn for future activities. CRM, or customer relationship management, further allows us to gather data on our customers and clients in order to offer a tailored service, thereby delivering a highly personalised message to maximise the return. Please click through the images to see examples of our work.

DIGITAL MARKETING

The key to all effective marketing is the setting of clear objectives and adhering to these throughout the creative and delivery process. With online, or digital activity, its extremely important to evaluate and understand the current situation before proceeding to the next step, as this will drive the overall strategy. The primary channels of digital marketing include email, the internet via SEO (search engine optimisation) and PPC (Per Per Click or Adwords), social media, mobile, TV and video and your website. Naturally there is some overlap here with advertising and direct marketing. Examples of our work can be found above.

BRANDING & DESIGN

A brand is often perceived to be no more than a name and a logo. But should also signify the beliefs, values and personality of the organisation. Take Volvo for example and your first thoughts are likely to be ‘well built, comfortable, Swedish’ and, most of all, ‘safe’, the badge on the front of the vehicle is actually secondary. We offer branding and design work for our clients encompassing stationery, brochures, leaflets, postcards, posters, direct mail, websites, e-newsletters and advertising. Please click through the images to see examples of our work.