AAS Degree – Code #0633

The American Marketing Association defines marketing as “the process of planning and
executing the conception, promotion, and distribution of ideas, goods, and services
to create exchanges that satisfy individual and organizational objectives.” Marketing
is a fast-moving, diverse field that includes the numerous business activities required
to satisfy the needs of both the consumer and the industrial buyer. Our program will
help you develop a strong background in communication, management, accounting, advertising,
consumer behavior, industrial marketing, and salesmanship. And the degree’s liberal
arts foundation will provide you with a solid basis for the human relations elements
in the study of marketing.

A laptop computer is recommended, but not required, for students entering the marketing
program. The college will provide a list of appropriate laptops to all students who
have been accepted to attend Alfred State.

Advantages

Students gain a thorough understanding of many areas, including the design and implementation
of a sales presentation, consumer-buying behavior, the use of technology in marketing
communications, and much more.

Program Student Learning Outcomes

Recognize the primary theories within the principle functional areas of business.

Demonstrate professional business communication.

Illustrate critical thinking and effective decision-making within the principle functional
areas of marketing.

Identify ethical issues within marketing.

Direct Entry Into Baccalaureate Degree Programs

Alfred State marketing graduates may enter directly into the business administration
BBA, the interdisciplinary studies BTech, or the technology management BBA degree
program at Alfred State.

Continuing Education Opportunities

Students may transfer directly into one of our own BBA degree programs or to another
college. Although not limited to these schools, common transfer institutions include
Alfred University, St. Bonaventure University, Rochester Institute of Technology,
St. John Fisher College, SUNY at Albany, University at Buffalo, SUNY College at Brockport,
SUNY College at Fredonia, SUNY College at Geneseo, SUNY College at Oneonta, SUNY College
at Oswego, SUNY at Binghamton, Canisius College, Niagara University, and Hilbert College.