Hello.This is Red Urban.This is our craft.

When you're tasked with telling the epic stories of epic HBC adventurers in the epic Canadian landscape, you'd better make some pretty epic work. We paired the historic explorers of the HBC with relevant modern-day counterparts to tell the compelling – and uniquely Canadian - stories of our Country of Adventurers.

How do you talk about the agility and fun-to-drive capabilities of the Subaru Forester in an emotional and memorable way? You get an injured sheepdog who knows all his sheep are escaping and he wants to round them up, but he can't, so his master lets him herd sheep from the back seat of the Forester, that's how.

It’s not every day you come across a 1955 Beetle that has driven around the world 3 times, through several owners, and is still driving today. But when you do, you better make an interactive documentary about it. Actually maybe you shouldn’t, because we already did, and it’s called Once More, The Story of VIN 903847.

If a beer company ever asks you to help them launch a series of delicious beers, each focused on a different kind of hop, don’t show them anything that looks like this. We already did it with Labatt, and we’ll totally know you’re copying us.

First we painted with the Jetta GLI, itself. Then we turned long exposure photos from the TV spot into limited edition prints, and hung them as wild postings across Canada for people to steal. We also used social media to send clues of the remaining prints’ wherabouts. Judging by how fast they disappeared, it’s clear that people still appreciate fine art.

In 0-100 tests between supercars and the BRZ, supercars win. But for about a million dollars less, the BRZ still delivers gorgeous looks, amazing performance, and plenty of unwanted small talk from strangers. So even if you don't live like the 1%, the BRZ lets you drive like them.