Last Week in Digital Marketing News – Mar. 13, 2017

- March 13, 2017

Digital Marketing News is everywhere. How can you sift through the deluge of headlines and extract what is most important to you? Each Monday, our experts curate the biggest stories in Digital Marketing News from the past week and tell you how they will affect you and your business.

Give us 90 seconds, and Commexis will “Clue You In” on the biggest digital marketing headlines from last week.

“Messenger Day, as it’s called, has all the same features as Stories (and snaps), along with the stickers and filters familiar to anyone who’s used the disappearing posts on either platform over the past couple of years. The move comes just a few months after Facebook launched a built-in camera feature for Messenger.”

How this new platform is monetized will be the real sticking point. We’ll keep an eye on this to see if Messenger Day’s “Snapchat Lite” features will open up the functionality to slow adopters and older folks on Facebook who wouldn’t touch Snapchat with a 10-foot-pole.

Named “Fred” in response to a lighthearted Tweet by Illyes, this algorithm tweak seems to be aimed at link quality, but the jury is still very much out. This is a developing story and one which likely won’t affect you or your site unless you’re engaging in some sort of frowned-upon linking strategy.

Course corrections will also likely appear shortly to counteract sites using white hat tactics that got swallowed up along with the bad, but it sure looks like we have a dramatic update with far-reaching implications on the table.

If your demographic includes soccer fans or sports fans in general, this may be an excellent opportunity for your brand to capitalize on Facebook’s advertising options—especially retargeting strategies.

Come back every Monday to get all the Digital Marketing News you need in 90 seconds. See you next week!