YIT, a subsidiary of media giant Yedioth Group, operates about 800 news sites in Israel. When Ynet – its largest news site with millions of visitors – wanted the ability to provide notifications to users, the company’s data center couldn’t handle the load and failed the first time YIT launched the service. Procuring additional servers would have taken two months. YIT was able to design, implement, and spin up instances in just six hours on the AWS Cloud and launch the service the next day. Using AWS, YIT can scale and respond to changes in seconds and minutes, instead of days and months, without big up-front costs.