Continuing to “read beyond the pages” of the printed copy I have of The Innovator’s Mindset, for example, I once again viscerally feel the difference, this afternoon, between the act of simply reading a line of text and the act of enriching our understanding of that line of text by going back to the source that inspired the thought behind that line. Reading Couros’s one-line summary of Simon Sinek’s talk “How Great Leaders Inspire Action” from TEDx Puget Sound in 2009 (in Chapter 1 of the book), I was left with the following perfectly serviceable idea: “…he [Sinek] explained that all great organizations start with their ‘why’ and then move toward the what and the how.” I had a vague idea of what that implied. I was perfectly ready to keep reading to see where Couros was going to take us. Then I remember how much I enjoyed taking advantage of the access online resources provide to deeper levels of reading/thinking/learning last week, during Week 1 of this six-week course. So I stop watching the clock and worrying about whether I have enough time to take another deep dive. Take the 18 minutes required to actually watch that TEDx talk. Re-view parts of it. Take notes on my laptop. Then transfer those notes into a rough draft of this piece-in-progress.

By the time I am finished, I have an ocean-deep appreciation for what Couros is trying to convey and, more importantly, what Sinek, in his TEDx talk, calls “The Golden Circle”: circles within circles (sort of like the circles within circles of learning in which I’m currently engaged). Sinek’s Golden Circle is comprised of a small, middle one having the word “why”; a middle circle containing the word “how”; and a larger outer circle holding the word “what.” He explains that by starting with the word “why” when we address someone with whom we are trying to make a connection, we are engaging deeply-embedded brained-based feelings and motivations that hook our intended audience. Make those audience members part of our dream. And invite them to actively be part of making that dream real.

By reading that line from Couros and then watching the video and then looking for related resources (including an online reproduction of The Golden Circle), I have gone from seeing an almost throw-away line of text morph—through this blended on-page/online approach to reading—into something that is becoming a memorable extended two-hour moment of transformative learning—simply because I give it the time and effort it so obviously deserves. And by the time I reach Sinek’s concluding lines in that TEDx presentation—“…those who lead, inspire us. Whether they are individuals or organizations, we follow those who lead not because we have to, but because we want to…”—I realize that simply having read that line without having heard the preceding 17 minutes of set up (as you are doing at this moment) would have meant the words had far less impact and stickiness than they had as a result of my mini-deep-dive into what Couros described in a subsection (“Have Schools Forgotten Their Why?”) in his chapter “What Innovation Is and Isn’t”—part of our reading for #IMMOOC this week.

As I finish reading the first chapter of The Innovator’s Mindset, I circle back to one of the opening sections and reread the words “We need to prepare kids for jobs that don’t exist”—a theme I’ve been exploring for many years, most recently with my colleague Jonathon Nalder at Future-U. I think about how this course is preparing me for actions I hadn’t even thought would exist for me as a result of becoming part of the #IMMOOC community. And I hope that if you have the time and inclination to do so, you, too, will create training-teaching-learning-doing opportunities you might not yet know exist—by reading the book and joining whatever part of the #IMMOOC community you can find as you read these words.

N.B. — This is the third in a series of posts inspired by Season 3 of #IMMOOC.