Rodgers shared the link to the NVCF fund. The site states the donations will focus on kids programs, youth and high school sports, and temporary housing structures for Paradise residents.

State Farm and Neighborhood of Good #Retweet4Good have also agreed to donate $1 per retweet on Rodgers’s post, up to $1 million.

“He wanted to make a meaningful impact,” said Alexa Benson-Valavanis, president and CEO of NVCF.

“If any good can come from such utter devastation it is witnessing acts like that of Aaron Rodgers. He has shown up during our greatest time of need. Aaron’s commitment to our communities’ long-term recovery and to the health and wellness of the children impacted by the Camp Fire are a testament to his heart, leadership, and generosity. On behalf of this entire community we are so deeply grateful for Aaron and his support now,” writes Benson-Valavanis.

“He had heard that NVCF had a fund,” she said Wednesday. “When we talked, the magnitude of his contribution and his network, it made more sense to open a special fund for that.”

“I think it means even more to know that Aaron still considers this his home, and his heart is with us. He is feeling the devastation like the rest of us.”

Benson-Valavanis didn’t know if he had known an evacuee or someone who had lost their life.

“There was a sense of living the tragedy along side of us,” she said.

The Aaron Rodgers NorCal Fire Recovery Fund will support the victims of the Camp Fire in Butte County and, in addition to meeting their basic needs, will focus on youth programs in school, after school and extracurricular, youth and high school sports, and temporary housing for displaced Paradise residents as they rebuild, she said.