BMW INTERIOR

THE POWER OF AR and VR

AR & VR used together to empower clients and strengthen sales teams out in the field

A REFLEKTSOLUTION

A PLAYFUL MEANS TO UNDERSTAND INTELLIGENT TECHNOLOGY AND FEATURES WITH AUGMENTED REALITY

Product catalogues brought to life with interactive augmented reality and digital content

In app customization of LED and laser light combinations and x-ray views into carbon accessories

Marvel at interactive 360˚ interior views

CHALLENGE

SHOWCASE FULL CAPABILTY OF NEW FEATURES AND FUNCTIONS OF PREMIUM MODELS

New model, new functions: BMW believes that new features in their premium vehicles should trigger an incentive to buy or upgrade. However, they also believe that traditional printed catalogues are sometimes incapable of adequately promoting the full potential of their latest technical innovations. BMW wanted to change the game by showcasing new technology with new technology. Product catalogues needed to be revived, technology needed to be ‘printed’ into the pages with augmented reality.

SOLUTION

AUGMENTED REALITY EXPERIENCE FOR NEW BMW 7

With the “BMW Augmented” app, customers are able to use their Smartphone or Tablet to bring their BMW catalogue to life. Simply holding the device to selected images transforms the pages immediately into an interactive product experience. Dive into X-ray views of components, try out variations of LEDs and laser lights, explore 360˚ interior views or simply experiment with many of the other features. With the help of augmented reality, the BMW app transforms traditional catalogues into a high-quality 3D experience with interactive, informative content.

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