- If you're a product manager or a product leader,you know how easy it is to dive straight into productdevelopment without first figuring out your strategy.- Or if you're a senior leader in a product company,you know how often it feels like you're just driftingaimlessly without a clear sense of direction.- Hi, I'm Eldad Persky.Over the last 15 years, I have led product management teamsfor several companies in the digital media space.I have developed new products starting from square oneand also owned mature product linesthat generated billions of dollars.

- And I'm Teg Grenager, an engineer by training,I founded a startup company and led both productand engineering for several years.I helped build my startup into a recognized industry leaderwhich was eventually acquired.- We believe a product companyshould have a product strategy.We know it sounds trivial, however, in our experience,many companies struggle to develop a clear strategythat helps them make day-to-day decisions.- Even companies that do develop a good product strategyoften fail to implement it consistentlyacross the different groups and functions.

- [Eldad] In this course, our goalis to help you build and implementan effective product strategy.We do this by clearly defining what product strategy is,providing a simple framework for developinga strategy and walking through examples.- We also provide tips on how to actually createyour strategy and how to build support for itin your organization.We take you all the way from inception to implementation,with down-to-earth insightsbased on our real-world experience.- So if you're ready, let's get started.

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Released

1/18/2018

Behind every successful product there is a clear strategic vision that takes both market and customer needs into account. Essentially, strategy is the set of choices a company makes in order to achieve its objectives. These choices include which products to develop, which market segments to focus on, how to differentiate, how to price, how to position, and more. Product leaders are the guardians of a company's strategy. While many people and teams can contribute to developing a strategy, product leaders need to articulate it and ensure that it's done in a way that is applicable for day-to-day decision-making. This course lays out how to develop an effective product strategy. Instructors Eldad Persky and Teg Grenager walk through a step-by-step process for creating a smart, thoughtful strategy, and explain how to build support for it. Plus, they go over how to maintain and implement your strategy.