Modern marketing is all about creating an experience. If your target audience doesn’t experience and connect to your marketing materials in a way they truly value and appreciate, they’re not going to respond. Contextual marketing aims to deliver your message to your audience at the perfect moment, for maximum effectiveness.

How to Leverage Contextual Marketing

1. Personalization

Personalized marketing, which emphasizes hyper-targeted messages, will show your target audience that you’re actually in-tune with their specific needs and expectations. It’s one of the simplest ways to leverage contextual marketing.

The result of a successful remarketing campaign is a highly-contextualized experience that generates hot leads who are likely to make a purchase or do business with your company in the future.

3. Medium

Purchases on mobile devices have steadily increased since 2015 and show no sign of slowing down. Marketing materials that aren’t optimized for mobile will fail to captivate your audience, and cause you to miss out on conversion opportunities.

Remember that contextual marketing is not a static strategy. In order for it to be effective, it must constantly evolve based on a number of factors, including consumer preferences, the products or services your business offers and even the weather.