Bob Cringeley makes a bold statement in a blog post responding to Apple's iCloud announcement: "Jobs is going to sacrifice the Macintosh in order to kill Windows." He says, "The incumbent platform today is Windows because it is in Windows machines that nearly all of our data and our ability to use that data have been trapped. But the Apple announcement changes all that. Suddenly the competition isn't about platforms at all, but about data, with that data being crunched on a variety of platforms through the use of cheap downloaded apps."