The flock to online advertising, not a coincidence

As inter-connectivity increases everywhere around, people are increasingly more connected online, and inevitably more disconnected offline…

Due to this phenomenon, it is not surprising that online advertisements are attracting more eyeballs then traditional forms of media.

Well, the whole point of doing advertisement is to gain more exposure, to have more people to know about your business – be it product or service. And since it’s business, the scales of economy applies, so the cheapest way to get exposure wins.

The numbers don’t lie, online advertising is ALOT more cost effective, while getting more eyeballs to you.

The StandChart Bank blog post, inviting young persons who are highly connected in the online social networking scene. In their own words, this position is the “world’s coolnest internship. (Click on picture for the actual blogpost)

Just not too long ago, Standard Chartered Bank waved S$60,000 online, looking for someone (a social media intern, to be exact) to act as bridge into their foray onto social networking. That’s SIXTY THOUSAND SINGAPORE DOLLARS for a young person, to do what the younger generation enjoy these days – connecting to people socially online.

That astronomical sum, just for six months worth. Does this deal sound a little too good to be true?

The Straits Times “rate card” where prices of advertisements are listed. No joke, almost 20,000 Singapore dollars to advertise on ST on Saturdays. Click on picture for the actual PDF listing.

Apparently, no if you look at how much traditional media is charging today. Our local Singaporean newspaper, The Straits Times, charges S$18,000 to S$20,000 dollars for a page of black & white advertisement. 1/3 of what Standard Chartered Bank pays for A SINGLE DAY on The Straits Times.

But how about the potential exposure you’ll be getting?

About 1.5 million people read Straits Times daily, far lower the internet users in Singapore. (Click on picture for PDF)

The Straits Times lists about 1.5 million readership in Singapore, while there are more then 4 million connected users online today. So for 1/3 of the price, getting double the potential, for 180 times longer in terms of advertising duration.

No wonder business advertisers are all flocking towards the online crowd. Because It’s cheap, has a way larger potential then any other forms of media today.