minimalist — Seoul, South Korea

What material have you found most challenging to work with on packaging design? “Plastic. More specifically, PET (polyethylene terephthalate) and ABS (acrylonitrile, butadiene and styrene). It involves a lot of effort and needs deep understanding of the manufacturing process. When dealing with such materials, we really do need to think/work outside the box.”

This Korean outfit believes that “good designs can be achieved not when there is nothing left to add, but when there is nothing left to take away”. Hence its name. It maintains that “design has to work both functionally and aesthetically, and we are eager to see our work last decades regardless of the underlying trends”.