Embrace the subject of pricing. Whether it’s digital or in a face-to-face conversation, you’ve got to change the way you talk about this subject if you want to overcome the concerns of your prospect and earn their business. And like Tom BIHN, embrace who you are. Embrace what makes you special.

So do yourself a favor. Don’t listen to the naysayers. Don’t pay attention to the internet police. Don’t allow your art—however you create it—to be squelched by those who feel they’ve been assigned the job of defining a phrase that simply has no tangible definition in the first place.