Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in November with 153 million unique viewers, followed by NDN with 55.7 million, Facebook.com with 53.8 million, Yahoo! Sites with 52.3 million and VEVO with 52 million. Nearly 40 billion video content views occurred during the month, with Google Sites generating the highest number at 12 billion, followed by AOL, Inc. with 695 million. Google Sites had the highest average engagement among the top ten properties.

Top U.S. Online Video Content Properties Ranked by Unique Video ViewersNovember 2012Total U.S. – Home and Work LocationsContent Videos Only (Ad Videos Not Included)Source: comScore Video Metrix

Property

Total Unique Viewers (000)

Videos (000)*

Minutes per Viewer

Total Internet : Total Audience

182,050

39,965,466

1,182.9

Google Sites

152,991

12,096,986

377.9

NDN

55,708

551,066

66.4

FACEBOOK.COM

53,808

341,458

14.4

Yahoo! Sites

52,275

418,148

50.5

VEVO

52,010

599,855

38.8

AOL, Inc.

51,418

695,233

45.9

Viacom Digital

43,366

443,171

41.2

Microsoft Sites

37,630

422,765

41.4

Amazon Sites

33,529

107,107

11.8

Collective Video

32,939

149,407

18.9

*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream.Video views are inclusive of both user-initiated and auto-played videos that are viewed for longer than 3 seconds.

Top 10 Video Ad Properties by Video Ads Viewed

Americans viewed 10.5 billion video ads in November, with BrightRoll Video Network ranking first with 1.8 billion ads. Google Sites came in second with 1.7 billion, followed by Hulu with 1.5 billion, Liverail.com with 1.3 billion, Adap.tv with 1.2 billion and TubeMogul Video Ad Platform with 1.1 billion. Time spent watching video ads totaled 3.8 billion minutes, with BrightRoll Video Network delivering the highest duration of video ads at 951 million minutes. Video ads reached 53 percent of the total U.S. population an average of 64 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 62, while Google Sites delivered an average of 18 ads per viewer.

Top U.S. Online Video Ad Properties Ranked by Video Ads* ViewedNovember 2012Total U.S. – Home and Work LocationsAd Videos Only (Content Videos Not Included)Source: comScore Video Metrix

Property

Video Ads (000)

Total Ad Minutes (MM)

Frequency (Ads per Viewer)

% Reach Total U.S. Population

Total Internet : Total Audience

10,468,221

3,844

64.5

52.7

BrightRoll Video Network**

1,774,092

951

12.3

47.0

Google Sites

1,737,302

137

18.1

31.2

Hulu

1,521,715

616

62.5

7.9

LIVERAIL.COM†

1,267,746

555

14.7

28.0

ADAP.TV†

1,182,807

591

10.4

37.0

TubeMogul Video Ad Platform†

1,125,866

402

11.0

33.3

Specific Media**

911,412

401

7.5

39.4

Auditude, Inc.**

813,807

180

12.3

21.4

AdExcite VideoAd Network**

777,430

304

7.2

34.8

Tremor Video**

703,732

343

8.2

27.8

*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.**Indicates video ad network†Indicates video ad exchange/DSP/SSP

Top 10 YouTube Partner Channels by Unique Viewers

The November 2012 YouTube partner data revealed that video music channel VEVO maintained the top position in the ranking with 50.6 million viewers. Maker Studios Inc. climbed into the #2 position for the first time with 28.1 million viewers, followed by Machinima with 26.2 million, Fullscreen with 26 million and Warner Music with 25.8 million. Among the top 10 YouTube partners, Machinima demonstrated the highest engagement (69 minutes per viewer) followed by Maker Studios (38 minutes per viewer). VEVO streamed the greatest number of videos (575 million), followed by Machinima (511 million).

Top YouTube Partner Channels* Ranked by Unique Video ViewersNovember 2012Total U.S. – Home and Work LocationsContent Videos Only (Ad Videos Not Included)Source: comScore Video Metrix

Property

Total Unique Viewers (000)

Videos (000)

Minutes per Viewer

VEVO @ YouTube

50,602

574,852

37.9

Maker Studios Inc. @ YouTube

28,150

314,280

38.5

Machinima @ YouTube

26,151

510,776

69.3

Fullscreen @ YouTube

26,035

152,039

17.1

Warner Music @ Youtube

25,781

138,862

17.3

BroadbandTV @ YouTube

12,953

76,734

18.4

ygent @ YouTube

9,544

27,680

9.5

Alloy Digital @ YouTube

8,420

47,149

19.3

disney jimmykimmel @ YouTube

8,182

19,258

9.2

Collective Digital Studio @ YouTube

7,659

50,479

20.4

*YouTube Partner Reporting based on online video content viewing and does not include claimed user-generated content

Other notable findings from November 2012 include:

85.5 percent of the U.S. Internet audience viewed online video.

The duration of the average online content video was 5.4 minutes, while the average online video ad was 0.4 minutes.

Video ads accounted for 20.8 percent of all videos viewed and 1.8 percent of all minutes spent viewing video online.

About comScorecomScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.