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The art and science of marketing : marketing for marketing managers

Blending the art of marketing with the science of marketing, this book shows how to implement marketing effectively to create and capture the value of the offers they make to their target customers. It also questions the usefulness of some marketing fads, and is useful for professional students of marketing, as well as marketing professionals.Read more...

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Publisher Synopsis

This book blends art and science to provide insight for marketing managers on how to implement marketing more effectively to creat and capture the value of the offers they make to their target customers. * Abstracts of Public Administration, Development, and the Environment *Read more...