Peter DavidsonPeter brings over twelve years of marketing experience for both a professional services firm and a large non-profit organization. Peter has built successful permission email marketing systems, word of mouth marketing programs and has built communities of interest around a variety of topics using blogs. He currently writes for three blogs on marketing, branding, design and technology.

Blog Ecosystems

Daily Candy to Sell at Auction for $100 Million

Here's a word from the B2C email newsletter world that will give you pause. Daily Candy a trend spotting shopping daily email newsletter service is poised to sell for $100 million. Wow! there is a lot of value in building a targeted permission based audience.

The Wall Street Journal reports:

Daily Candy's business is a simple one: It produces urbane email newsletters that make daily recommendations on shopping, entertainment, food and media. Originally written for a clutch of trend-obsessed New York City women, the site produces 11 electronic newsletters, including editions for Chicago, San Francisco and London. Advertisers pay for access to the newsletter subscribers.