D.O.A. Lures are the most versatile lure on the market today! Mark
Nichols started with one 3" Shrimp and has grown D.O.A.Fishing Lures
into a company that now has over 20 different lure families with over
120 different colors. D.O.A. lures now covers both Saltwater and
Freshwater fishing. Whether your Snook fishing in Stuart Florida, or ice
fishing in Vermont, D.O.A. has the right lure for you.

We have expanded our Freshwater selection by adding 2 New Worms, the amazing SNA-KOIL and PT-7 topwater!

D.O.A. has such a large selection of Saltwater lures that it's mind
boggling!
Our latest addition is the PT-7 topwater... Walk the dog where no other lure can!

D.O.A. SHRIMP come in 5 different sizes - the Fly/Teaser
Shrimp, the 2.75" Shrimp, 3", 4" and 6" Shrimp lures. The D.O.A.
SOFTSHELL CRAB adds that crabby look to your tackle box. The D.O.A. BAIT
BUSTER comes in Shallow Runner, Deep Runner and Trolling in 55
different color! D.O.A. SWIMMIN' MULLET is a great deep water and
offshore casting and trolling lure. The D.O.A. TERROREYZ is available in
3 different sizes from Tiny TerrorEyz, regular and Big One TerrorEyz in
50 different colors. The B.F.L. and the Tough Guy round out the
saltwater series.

C.A.L. series from D.O.A. has a wide selection of lure families for
both Freshwater and Saltwater: 5" Swim Bait, 4" and 5.5" Jerk Bait, 3"
and 4" Shad, Curl Tail, Paddle Tail along with the 5" Finesse Worm and
the 8" Trick Worm. The C.A.L. series is available in a wide range of
fish-catching colors!

Last but not least - D.O.A. has floats, jig heads and hooks
specifically designed to work with D.O.A. lures. The DEADLY COMBO is a
D.O.A. Clacker with a 3" Shrimp, we have a nice selection of Short Shank
and Long Shank D.O.A. Jigheads and Chug Heads and Hot Heads that turn
soft plastic lures into surface lures. And we have our custome made
Long-Neck Hooks in 3.5/0 and 5/0 hook sizes for our Swim Baits, Jerk
Baits, Shad Tails and our new D.O.A. Worms.