If you’re fair, try a light pink colour. “It’s more complementary because it’s the closest natural colour that your cheeks will appear when flushed,” he says. Juicy shades of warm apricot and cool coral are best on medium skin tones, and dark skin can bask in bold colours. “Try something with more red tones, like berry, if your skin has a cool tone or orange if your skin is on the warm side,” says Vincent. (Love a bold look? We have the perfect red lip for you.)

The rule for all skin tones: Even more important than where you apply blush (the apples of the cheeks, please!) is how you apply blush. Invest in a makeup brush that has a domed, slightly fluffy tip, which will excel at dusting product all over your skin. “If the hairs are too long or too stiff, you won’t achieve perfect results,” says Vincent.

Want to know your true match? Here are the best shades for your complexion:

For fair skin

Give your cheeks a subtle wake-up with a colour that blends smoothly into the natural pigment of your skin, while leaving behind a healthy glow.

For medium skin

This two-toned colour combo is the perfect way to get a healthy and vibrant glow on the apples of the cheeks, without much application. Use this product as a blush and highlighter for an Insta-worthy finish.