If tattoos are part of your identity, they can be your ID.

Tattoos are now part of our mainstream culture. Back in the 50s, when the Old School tattoo father Norman "Sailor Jerry" Collins inked people in his Hawaii Studio, it was rebellious. It was for sailors, soldiers, pinups, rock stars and misfits. It was not a David Beckham thing. And so The Original Sailor Jerry Spiced Rum is.