BrightTag adds $15 million in new funding

By Allison EnrightEditor

The digital marketing technology vendor will use the money to expand.

Digital marketing technology firm BrightTag has secured $15 million in its latest funding round. The firm’s technology platform acts as an integration point for e-retailers to connect and distribute their web site data, including site analytics and information about marketing campaigns. E-retailers can then grant their web site or marketing vendors access to the data through BrightTag.