This avalanche of data, being generated at every moment, is referred to as big data, and it’s the main driver of many predictive analytics models. Capturing all different types of data together in one place and applying analytics to it is a highly complex task. However, you might be surprised that only about 1 percent of that data is used for analysis that results in real, valuable results. This 1 percent of big data is actually smart data — the nucleus that makes sense out of big data. Only this 1 percent will make it into the elevator pitch that justifies ...

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