Check out how 2018 fared across the internet and some of what you might expect to see this year. And be sure to check back in as the new year unfolds!

The internet is always changing. This means that the type of content you create, your marketing strategies, the way people interact with their mobile devices, how consumers make online purchases, and the ways in which people search for information, are also in a constant state of change.

Let’s jump in.

2019 Internet Stats & Facts

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As of January 1, 2019, there were 4,100,667,287 internet users spanning the globe. This is compared to the 3.42 billion users recorded at the end of 2016.

Asia continues the trend of having the most internet users in the world, though the percentage has dropped from 49.7% to 49.0%. Runners up include Europe (16.8%), Africa (11%), and Latin America/Caribbean (10.4%).

Worldwide Internet Users 2014-2020

Interestingly, North America makes up only 8.2% of all worldwide internet users.

In Asia, China reigns supreme when it comes to having the most active internet users. With 818,934,000 users, the next closest countries include the United States with 320,059,368, Russia with 109,552,842, and Latin America/Caribbean with 18,526,199 users.

There are 326,474,013 people in the United States, and nearly double that using the internet in China, which has a population of 1,415,045,928.

North America has the highest penetration rate with 88.1% of its people using the internet. This is followed by Europe (85.2%), Australia/Oceania (68.9%), and Latin America/Caribbean (67.2%).

How many websites are there in 2019? As of January 2019 there were over 1.94 billion websites on the Internet. info.cern.ch was the first-ever website on the Internet, published on August 6, 1991.

The world averages an internet penetration rate of 55.1% (as compared to 35% in 2013).

Surprisingly, the Falkland Islands and Iceland have the highest worldwide penetration rates 99.3% of 99.0% respectively, though their small populations 2,919 and 337,780 make high penetration rates easier to achieve.

Google now processes over 7 billion search queries a day worldwide (though some say it could be as high as 10 billion per day). 15% of those queries have never been searched for on Google before.

56% of all internet traffic is from an automated source such as hacking tools, scrapers and spammers, impersonators, and bots.

Approximately 40% of the world’s population had an internet connection in 2018. In 1995, it was less than 1%.

Worldwide Desktop vs Mobile vs Tablet Market Share

More people access the internet on a mobile device than they do on a desktop computer. In 2018, the mobile internet usage was 48.2%.

How many domain names are there? In Q3 2018 there were 342 million domain name registered across all top-level domains (TLDs).

.COM is the top-level domain (TLD) with the most registrations in Q2 2018, 149.7M .com registrations followed by .CN, 22.7M registrations.

51.8% of all traffic on the Internet comes from bots. Only 48.2% of internet traffic comes from humans

Worldwide Internet users and penetration, 2016-2021

2019 Online Advertising Stats & Facts

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Digital media is expected to generate 51%, or over $240 billion dollars, of all ad money spent globally in 2019.

Search advertisements are the most popular type of digital advertisement right now, with marketers boosting expenditure in 2018 by 12% to reach $113 billion spent.

63% of all search ads will be mobile based in 2019, reaching $28.25 billion spent.

Mobile video ads are changing. For example, Snapchat is expected to release a feature where users can swipe left for friends’ snaps and right for editorial content, so marketers can get involved and offer ads.

In addition, Facebook just announced they will be testing a feature that runs ads before all native videos, which helps marketers expand their reach on the most popular social media site to date. Update: native ads are now appearing mid-native video, which annoys a lot of people.

TV ads are expected to bring in a 2.5% increase in revenue this upcoming year, despite past drops – topping out at around $183 billion.

Facebook ad revenue is expected to jump 32.1%, while advertisers are expected to spend 14.8% more with Google ads.

2019 Blogging Stats and Facts

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How many blog posts are published per day in 2019? There are over 4 million blog posts are published on the Internet every single day.

Long form blog posts generate 9x more leads than short form posts.

The most popular content marketing strategies include – blogging (65%), social media (65%), and case studies (64%). Adding to that, 78% of B2B buyers use case studies when researching purchases, followed by white papers, webinars, e-books, and third-party analysis reports.

Blogging continues to be the number one marketing strategy for companies (according to 45% of marketers polled).

6.7 million people publish posts on a blogging website regularly, with 12 million posting blogs to their social media.

81% of online consumers trust information found on blogs. In fact, 61% of U.S. online consumers have made a purchase based on recommendations from a blog.

75% of people never scroll past the first page in search results and 80% of people ignore Google ads, despite the jump Google ads are expected to see this upcoming year.

There are over 5 billion searches on Google every day. 15% of searches are new, have never been searched for before.

The average word count of high ranking content in Google is between 1,140 and 1,285 words.

2019 Domain Name Stats & Facts

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There were 1.4 million new domain names registered in first quarter of 2018, which is a 1.0% increase from the previous year.

The .com and .net TLDs had a combined total of 148.3 million domain name registrations this year.

Half a billion dollars is lost each year because of slow websites, with conversion rates dropping 7% as a result. This can be prevented using a solid hosting provider.

40% of consumers will leave a page that takes longer than three seconds to load. And 79% of shoppers who are dissatisfied with site performance say they’re less likely to purchase from the same site again.

2019 Ecommerce & Conversion Stats & Facts

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A 1-second delay in page loading speed can cost you 7% of your ecommerce conversions.

Sites on the first page of Google search results have an average page load speed of less than 2000 milliseconds.

According to Pingdom, the fastest website to date is bhphotovideo.com, followed by hm.com and bestbuy.com, all of which have page loading speeds of under 0.5 second.

Ecommerce sales reached $2.29 trillion in 2017 and is expected to reach $3.45 trillion worth of sales in 2019.

Global online retail sales are growing and are estimated to reach 8.8% of total retail spending in 2018. The UK has the highest recorded ecommerce sales, followed by China, Norway, Finland, and South Korea.

47.3% of world population is expected to buy online in 2018.

Online grocery shopping will reach $100 billion by 2025, grabbing 20% of the total grocery market.

Despite mobile use increase, desktop sales continue to reign supreme.

One in four people will continue to shop online at least once a week, and yet only 28% of U.S. small businesses are selling their products online.

71% of shoppers believe they will get a better deal online than in stores.

28% of online shoppers will abandon their cart if the shipping costs are too high.

By 2019, it is estimated that there will be 224 million digital shoppers in the United States alone.

Using product videos can increase product purchases by an impressive 144%.

47% of all online orders include free shipping.

Online shoppers will spend 30% more per order when free shipping is included.

While the majority of smartphone and tablet owners (68%) have attempted to make a purchase on their device, two-thirds (66%) failed to complete a transaction due to obstacles encountered during checkout.

Cart abandonment accounts for $18 billion in sales losses each year.

The abandonment rate for mobile shopping carts is 97% compared to 70-75% for desktop carts.

The top reasons for cart abandonment include – shipping costs too high, not ready to purchase, not qualifying for free shipping, shipping costs shown too late in the purchase process, and websites loading too slowly.

The average B2B buyer is under the age of 35.

71% of all buyers start with generic unbranded searches.

Mobile checkout options are increasing since 84% of people have at least one concern with data breaches and online shopping.

It is estimated that 1.92 billion people are expected to buy something online in 2019.

Amazon is responsible for more than 49% of all online sales and about 5% of all retail sales in the United States.

80% of North American adults use ad-blocking. If nothing is done to address ad-blocking, it’s estimated that by 2020 it will cost businesses $75 billion annually.

In 2019 videos are expected to account for 80% of all traffic on the Internet.

2019 Mobile Internet Stats & Facts

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Google makes up a staggering 32.4% of total mobile ad expenditure, with Facebook a close second with 24.6%.

About 53% of emails are opened on mobile devices, with a 25% more likelihood of being opened with a personalized subject line.

91% of people in the United Arab Emirates access the internet on their phone, followed by Singapore at 88% and Saudi Arabia at 86%. The United States is only at 57% of people accessing the internet via a mobile device.

As of March 2017, 80% of top Alexa websites were mobile friendly.

70% of mobile users report disliking mobile ads, despite their continued use by businesses.

80% of all internet users own a mobile phone.

People spend 89% of their mobile media time on apps and the other 11% spent on websites.

Tablets have the highest add-to-cart rate on ecommerce sites at 8.58%.

In 2019, American adults are expected to spend on average 3 hours and 35 minutes on mobile devices.

Mobile traffic has overtaken desktop, 48.2% of all online traffic comes from mobile and tablet devices.

In 2019, mobile ecommerce is expected to generate $2.32 trillion in sales.

2019 Social Media Stats & Facts

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In 2019, it is estimated that there will be around 2.77 billion social media users around the globe, up from 2.46 billion in 2017.

81% of marketers found that increased traffic occurred with as little as 6 hours per week invested in social media marketing.

Infographics are liked and shared on social media 3X more than any other type of content.

The average attention span in 2000 was 12 seconds, this year the average attention span is just 8 seconds. That is less than the 9 second attention span of your average goldfish.

Weak or stolen passwords is the most common tactic among cybercriminals. 81% of cyber attacks are based on weak or stolen passwords

Over 40% of cyber crime attacks target small businesses

I have worked tirelessly to create this comprehensive list of Internet trends, that is meant to help guide you through 2019, so that you can attract, convert, and retain customers and loyal followers like never before.

Reference the internet statistics and facts as you like, and feel free to share it on social networks. You can also download this page as an image here.

Reader Interactions

Comments

Thanks for the marvelous posting! I seriously enjoyed reading it, you happen to be a great author. I will make certain to bookmark your blog and will eventually come back later on. I want to encourage yourself to continue your great job, have a nice day!

You are so welcome, I’m glad you found this useful! I know I am always on the hunt for the latest stats and want actual numbers too…and not numbers from years ago either. Good luck to you and your team, I wish you all the success in the world!

Make sure to come back and see what other great content we have in store for you 🙂