Insight on the Floral Industry

September 16, 2015

You are joining an industry full of hardworking, creative and dedicated people. The industry includes growers, manufacturers, suppliers, wholesalers, retailers, designers, educators and others. The Society of American Florists The Society of American Florists is one of the premier industry organizations. They conduct research, lobby congress on our behalf, produce marketing materials, provide educational materials, publish an excellent magazine called Floral Management, conduct and archive market research and much more. If you do nothing else to prepare yourself to be the best florist you can be, visit their website and read all about it.

Possibly one of the best resources a florist can have, from the first day they open the doors, to their 50th anniversary in business, is their local or state Florist Association. Not all associations are created equally, but the best of them will provide education, marketing and buying co-ops, insurance discounts, delivery pools, and the general synergy of florists working together.