Channel sales: Islands works with OTAs like Meituan and Ctrip through system support and branding initiatives, which enables Islands-branded hotels to access larger traffic volume, professional inventory management system and long-term property management system.

Membership system: Franchised hotels can be booked through an APP with a direct sales system powered by Islands, helping to boost repurchase rates and cross-flow of members.

Islands has up to 1,000 guest rooms in more than 10 cities, including Beijing, Shanghai, Chengdu, and Xi’an. On average, it signs with 100 hotels every single month, and the number of listings signed in July has jumped by 300% month-over-month.

Yizhe Gan, founder and CEO of Islands, said the average monthly occupancy rate of the accommodation in its portfolio is over 80%, and the repurchase rate of paid members is 89%.