Strategy

We work with funders and policy makers to advocate for the role of the arts and culture in the transition to a more environmentally sustainable society and embed sustainable practices at a strategic level.

Guide to Measuring Audience Travel

23rd August 2013

Audience travel is for most cultural organisations the largest single source of carbon emissions – for the Edinburgh Festivals it was estimated at 95% in 2010! Although audience travel is not something you can control, and we aren’t suggesting you should try to reduce the number of people attending your events, there are things you can do to influence how audiences travel to you.

What’s more, this may well have a knock-on effect in the rest of their lives as people realise that sustainable and public transport does work and is convenient and that other people regularly cycle, walk, car share or use public transport. In this way cultural organisations can contribute very directly to shaping a sustainable Scotland.

We have developed this guide to make it as simple as possible for you to gather and collate audience travel data. If you follow the steps provided you will have the right information to enter into the Julie’s Bicycle IG Tools and calculate your audience travel carbon footprint, as well as having useful marketing material.

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