The client asked us to port their current website to Magento and improve the revenue of their existing online store.

As the tech lead, I led the development of the client's new website, writing custom modules and assigning work to other developers. We managed to deliver the work in record time: within only a month we delivered the first release which went live soon after.

After the site went live, I used New Relic, Google Analytics, NPS and latest market research from Baymand Institute to create a 12 month roadmap of improvements that will boost conversion rate, average cart value, customer loyalty, and generally, online user experience with the brand.

I then created user stories and milestones, and organized work in 3-week sprints. I led daily standups, retrospectives and backlog grooming, decided priorities between bug fixes, improvements and new features and kept the client up to date with results by delivering monthly reports.

As an example, one of the major milestones was redesigning the checkout experience. Our work increased the checkout conversion rate by 12%. After the implementation of the first roadmap, the client saw significant quarterly revenue growth compared to the same quarter last year.

I was tasked with finding ways to improve the overall user experience with the brand's online store, with special focus on mobile.
I streamlined user experience by making improvements to product page, category page and checkout. I performed A/B tests and analysed Google Analytics data to drive my decisions. I managed the work through 3-week sprints performed by a cross-functional team of backend and frontend developers and designers.