I helped by contacting Laughing Squid and various other sites using the twitter.com/twentythings account I created over the weekend. Interacting with people interested in the illustration on Twitter was great!

500,000 visitors viewed the illustration on Syzygy’s blog in 3 days.
I was asked to create the website to showcase the answers, however it was never built due to time constraints.The site was going to use the Google Maps API to allow users to explore the illustration, and have some parallax effects when the user was taken to a specific clue.I created a demo of the zoom-in feature using Google Maps API.