140 Years of Shiseido

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Japanese art is synonymous with beauty and innovation: the tradition of Shiseido, which has updated itself unfailingly over 140 years.

The historic brand celebrates this important anniversary with two weeks dedicated to Asia at Rinascente Duomo in Milan, where you’ll be able to admire a collection of works on loan from The House of Shiseido, the contemporary art gallery in the heart of Ginza, in Tokyo.

But the event is first and foremost about wellbeing: from 14 to 27 February, six “golden fingers”, or beauty artists with a magic touch, will devote their sophisticated skills to Italian fans of Shiseido.

You start at the Yutaka treatment cabin (it lasts around an hour and a half), which offers traditional Japanese treatments for face, neck and décolletage.

There is extra pampering for hands, though, with the relaxing shiatsu massage.

You then move to “the art of make-up” with personalised cosmetics schools and focus groups on foundation, where you can discover how to find the colour and formula that are best suited to your skin, as well as all the techniques for using the product you choose to its best.

But the real innovation is the range of cooking and beauty lessons on offer from the Tokyo Beauty Institute: “double use” recipes explained by celebrities as well as some of Shiseido’s most loyal customers.