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Nintendo Gives Up

Nathan Brown for Edge, on Nintendo’s recent statements that they won’t allow a race to the bottom for 3DS downloadables:

Nintendo’s Hideki Konno has renewed the firm’s attack on low-cost software, saying that neither hardware manufacturers nor software developers want to see 3DS games sold at smartphone prices.

“We don’t want content to be devalued,” Konno told Gamasutra ahead of 3DS’s launch this weekend. “Let’s say there’s a ton of other software out there that’s free, which forces you then to take your content which you want to sell for 10 dollars and you have to lower it down to one dollar to be competitive. It’s not a business model that’s going to make developers happy.”

I love and admire Nintendo, and they are the caretakers of a vast amount of IP and a number of franchises that I have enjoyed since my childhood.

But in my opinion, the Nintendo DS was the pinnacle of handheld development and existed in a pre-iPhone/iPod touch era. They are pricing and hardware-designing (look at the 3DS battery life!) themselves right out of competition. I’m sad that it’s going away and I unfortunately don’t believe the 3DS is going to be as successful.