the blog

One of the most viral campaigns in the charitable world this decade was theIce bucket challenge whose goal was to bring funds and awareness to ALS. The ALS Association reports that the challenge raised over $100M in the US alone. Tremendous right?

Except, I'm not a fan of one-hit wonders. They can bring ruin as well as riches. Here's an interesting chart showing the burst of searches of 'ALS' last summer. In the end, we're back to our old patterns.

I really wonder what's going on within the ALS Association this year. All I hope for is that they're managing their fall from the spotlight better than Robert Van Winkle did.