Maverick Mattress Biz Wakes Up Tired Industry

Nolah's New Mattress

By Merilee Kern

Nolah's New Mattress

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When a consumer brand sets an entirely new benchmark, you know they’re on to something big. Very big. This is the case with Nolah, an entrepreneurial, technology and cause-driven mattress company spurring a marketplace movement with a distinctive—and decidedly successful—business model that’s resonating in today’s modern, more empowered marketplace.

This “sleeper” turned industry pioneer is shaking up archaic industry standards and egregious complacency, single-handedly changing both the way consumers shop for mattresses and the makeup of the merchandise, itself—all disrupting a stagnant industry that, as Nolah asserts, “hasn't seen any real ingenuity the past 40 years.”

Upon realizing how confusing, inconvenient and risky the process of buying a mattress can often be for consumers, these impassioned inventors set out to “build a better bed.” And so they did. They knew that, with their leading-edge proprietary materials, engineering methods and overarching expertise within the sleep products industry—and in tandem with their keen understanding of the modern-day consumer mindset—they could develop a foam mattress far superior to any other on the market and avail it to consumers in a far more convenient format. And so Nolah was born, ushering in a brazen new breed of science-based sleep technology solutions that are actually making the world a better place.

Here are the six key ways Nolah is changing the mattress game for consumers, saving them time, hassle and sleepless nights while also saving American wildlife:

Pillar 1:Modernize for a Best-in-Class Solution
Nolah studied materials and approaches used for mattress manufacturing and determined the extent to which both latex and memory foam are outdated materials, entirely inferior to today's most advanced foam technology. This is a truth not largely known throughout the consumer marketplace, if at all. Being a technology-driven company, Nolah employed leading-edge tech to invent what they proffer to be the industry’s very best all-around foam mattress. After testing hundreds of foam formulations and mattress constructions through science-backed R&D, the company launched its flagship Nolah AirFoam mattress. One primary distinguishing feature of this invention is that it’s fully 100% temperature neutral, since it doesn't contain heat-sensitive “Viscoelastic” chemicals as every form of memory foam does. Therefore, the Nolah AirFoam solution is certain to sleep cooler than any memory foam mattress counterpart on the market, with or without cooling gel. Performance tests with it also showed four times less peak pressure on the sleeper's hip and back areas as compared with traditional memory foam mattresses.

While memory foam has gained notable market share in recent years, people are now seeking out solutions like that offered by Nolah because it’s NOT memory foam, which many consumers are having unpleasant issues with. This includes the fact that it sleeps too hot since it’s filled with Viscoelastic chemicals (found in ALL memory foam mattresses) and also that memory foam is prone to sagging over time. Nolah AirFoam solves both of these issues as it contains no heat-sensitive chemicals whatsoever, and it’s also far more durable than memory foam. Nolah’s mattress loses as little as 0.03” inches over time in foam thickness as compared to even ultra-high-end memory foam, which loses 3x times that amount in thickness over time. As for standard, conventional memory foam, that thickness loss increases to a massive 26x higher rate over time. Nolah is filling the void for consumers wanting to avoid spring mattresses but also not wanting a mattress that sleeps hot and ultimately sags to a significant extent.

Another important advantage is that, while Nolah is universally comfortable for all types of sleeping positions, it’s especially well-suited for side sleepers (representing 70% of all sleepers). The Nolah mattress is a 3-layer construction. While it’s slightly softer in the top 2 inches than other online mattresses, it still provides firm back and spine support underneath in the support layer that’s made of Avena foam. Nolah is a 5.5 on the 0-10 firmness scale, and most other online mattresses are around 6.5-7.0, making Nolah a better option for side sleepers in particular.