ATTORNEY'S USE OF OFFICE SIGNS OR PLACARDS STATING NATURE OF HIS PRACTICE ¾An attorney's use of small signs or placards in his office or
waiting room informing the reader of the types of cases he handles constitutes unethical
solicitation.

Is it unethical for an attorney to place small signs or placards in his office or
waiting room advising the reader of various types of cases and matters which he handles?

Opinion

The particular inquiry made of this committee states that by the use of the small signs
or placards in the attorney's office he would be informing "his present clients"
that he handles various types of cases and legal matters. However, the committee sees no
way for a sign in a lawyer's office or waiting room to exercise the discretion necessary
in determining whether the information reaches only "his present clients." For
purposes of this opinion, therefore, it is assumed that such signs would be available to
anyone who might be found in a lawyer's office or waiting room, whether they are his
present clients or not.

Specific examples of the kind of information sought to convey by such small signs or
placards is that the lawyer in question handles criminal cases, divorces, child custody
cases, personal injury cases, draws wills, etc.

DR 2-102(A) states as follows:

"A lawyer shall not use . . . office signs . . . except that the following may be
used if they are in dignified form: . . . (3) A sign on or near the door of the office and
in the building directory identifying the law office. The sign shall not state the nature
of the practice, except as permitted under DR 2-105." (Emphasis ours)

The exception provided by DR 2-105 deals with
certain authorized specialties and is not material here.

"A lawyer who has given unsolicited advice to a layman that he should obtain
counsel or take legal action shall not accept employment resulting from that advice,
except that:

(1) A lawyer may accept employment by a close friend, relative, former client (if the
advice is germane to the former employment), or one whom the lawyer reasonably believes to
be a client." (Emphasis ours)

It is true, as pointed out in the letter brief furnished this committee, that Ethical Consideration 2-1 points out the need of members
of the public to recognize their legal problems, appreciate the importance of seeking
assistance and to be able to obtain the services of acceptable legal counsel. Lawyers are
charged with the responsibility of helping to educate laymen to recognize their problems,
to facilitate the process of intelligent selection of lawyers, and to assist in making
legal services fully available. However, this ethical consideration is not in derogation
of the disciplinary rules but is intended as an ethical guideline in following those
rules. These rules have been promulgated in an attempt to reach a balance between the
needs of the public referred to by Ethical Consideration 2-1 and the equally important but
sometimes conflicting need for the public to be protected against unethical solicitation
practices. There is no doubt that the winds of change spawned by our modern, complex
society have effected and will continue to effect changes in the disciplinary rules in
this area of the Code. Such relatively new institutions as Legal Aid Services, Lawyer
Referral Services, Group Prepaid Legal Services, and Legal Specialization have and will
require adjustments in the traditional concepts guiding the conduct of lawyers through
this ethical thicket. However, these changes have been and are being made to meet the
public's need, and not to obtain publicity or employment for particular lawyers. See EC 2-2.

As pointed out previously, DR 2-104 (A) provides
that a lawyer who has given unsolicited advice should not accept employment resulting from
that advice except under certain circumstances there stated, one of which is when the
lawyer reasonably believes the person to whom such unsolicited advice has been given is a
client of his. Clearly a lawyer should not hesitate to give advice to a regular client,
even though unsolicited, if he honestly and reasonably believes the client has need for
such advice. Further it will be noted that the Code does not prohibit the giving of
unsolicited advice even to those who are not clients, close friends or relatives. It just
prohibits the lawyer from accepting employment resulting from that advice.

No matter how important the function of the legal profession to help educate laymen in
recognition of their problems and in the process of intelligent selection of lawyers may
be, that function can and must be undertaken within the guidelines of the disciplinary
rules of the Code. Further, the procedure proposed by the inquiry before this committee
does not seem particularly helpful in meeting the public need recognized by EC 2-1, EC 2-2
and others. It seems more likely calculated to obtain publicity or employment for the
particular lawyers involved rather than to benefit the public.

In conclusion, we hold it to be unethical solicitation for an attorney by the use of
small signs or placards, in his office or elsewhere, to advise the public of the nature of
his practice.