Discusses the role of mission and vision statements

Share the vision and mission statement of your firm (or one with which you are familiar).

How is that vision and mission statement communicated to employees and the public?

What is the role of the vision and mission statement in driving the activities of the firm?

If there is no vision and/or mission statement, discuss possible reasons why it is not clear.

Solution Preview

Share the vision and mission statement of your firm (or one with which you are familiar).

For this question, I chose Hewlett Packard. Their mission statement includes the following:

Customer loyalty

"To provide products, services and solutions of the highest quality and deliver more value to our customers that earns their respect and loyalty.
Underlying beliefs supporting this objective:
Our continued success is dependent on increasing the loyalty of our customers.
Listening attentively to customers to truly understand their needs, then delivering solutions that translate into customer success is essential to earn customer loyalty.
Competitive total cost of ownership, quality, inventiveness, and the way we do business drives customer loyalty. "(http://www.hp.com)

Profit

"To achieve sufficient profit to finance our company growth, create value for our shareholders and provide the resources we need to achieve our other corporate objectives.
Underlying beliefs supporting this objective:
Profit is the responsibility of all.
Balance of long-term and short-term objectives is key to profitability.
Profit allows us to reinvest in new and emerging business opportunities
Profit is highly correlated to generating cash, which brings more flexibility to the business at a lower cost. Profit enables the achievement of our corporate objectives."(http://www.hp.com)
Market leadership