Public Sector: Ireland picks Consolidated

Consolidated will replace incumbent agency BGB, which has held the
account for eight years.

It will be targeting consumer media with a brief to develop and
implement a strategic PR plan that supports the 'difference' and value
of a holiday in Ireland.

Consolidated PR head of consumer Liz Fay said: 'The country has a
wonderful variety of experiences for British visitors so our job is to
demonstrate the difference and magic of a holiday in Ireland, as well as
the great deals available. This will mean achieving cut-through in and
out of travel media.'

The agency will support the in-house team to deliver ongoing
destination-led coverage that drives up visitor numbers.