Crafting the gold standard

Engineer meets artisan

Learn. Understand. Refine.

With leaves of gold, each around 0.1 microns thick, hand gilding is a delicate craft. Dyson sought the expertise of master gilder, Karen Haslewood, to teach our engineers - first through failure but ultimately through practice - the skills needed to gild the Dyson Supersonic™ hair dryer.

More than just red

For us, the first step of a process is just as important as the last. Take the colour of our 'Gesso' primer. The specific red hue reflects traditional gilding methods. It is intended to reveal some of its colour over time, giving each gold leafed face a distinctive patina.

The perfect size, every time

Before gilding, an adhesive called ‘size’ is sprayed onto the surface. Dyson engineers rigorously tested the thickness, spread and drying time of this 'size', in order to ensure the ideal conditions for gold leafing.

A ring of gold

Sourced from Florence, Italy, 23.75K gold leaf has been chosen for its colour and lustre. At approximately 333 atoms thick, each leaf is incredibly delicate and must be applied by hand. Five leaves are used on each product, which are then brushed together to form a smooth, even finish.

Gold meets blue

Each gold leafed face is fitted onto a Dyson Supersonic™ hair dryer body. Finished in Dyson blue, it comes with colour matched styling attachments. The set is completed with a presentation case, coloured the same red as the 'Gesso' primer used during the gilding process.

Choose your Dyson Supersonic™

The Dyson Supersonic™ hair dryer 23.75 karat gold features real gold leaf, applied by hand using traditional gilding techniques. In order to retain the lustre of this layer, we have chosen not to add a top coat or lacquer. As such, the gold leaf is delicate and should be treated with care. Through use, some of the red base colour may become visible beneath through the gold. This is intentional and designed to reflect the colours seen in gilt artefacts. It should not be considered a defect, but rather something that makes each hair dryer unique to its owner.