Assessments

Visitor Experience Assessments

Assessments are a great starting point, providing a detailed, honest look at your community that says – here’s where you are, right now – your good points, your not-so-good points.
But we don’t stop there. We also work to identify some of the intrinsic characteristics that define your sense of place – your personality – what makes your community different.

In most cases we’ll do this anonymously to simulate the experience other visitors and potential new residents have. We want to see you the way you are on a daily basis. Every place has strengths and weaknesses; getting them out in the open is the first step to addressing the challenges and building upon your assets.

At a minimum, we look at and experience the following:

Marketing/Public Relations

Visitor Amenities

Customer Service

Wayfinding

Visuals/Textures

Sensory Impacts

Events

Entertainment

Recreation

Outdoor venues

Primary/Secondary Attractions

Activities

Weather/Seasonal Impact

Restaurants

Lodging

Shopping

Critical Mass/Business Mix

Vacancies

First/Subsequent Impressions

Destination Infrastructure

What’s in it for you?

An interactive workshop filled with eye-opening observations and discussions: