It's one of the joys of living in Paris to see saucy lingerie ads in the streets. Who can forget Aubade's "lessons"? Seeing a giant "Lighten his gloomy mood" poster on a wintry day never fails to give me a little boost.

Currently there's a new campaign using the tried-and-true combo of sexy pic and alluring slogan: "Te faire rougir de plaisir" (to make you blush with pleasure), "Juste pour toi et moi" (just for you and me), ...