Let say this competitor is selling the same product at the same price to the same target audience; therefore, both of you are bidding on the same keywords?

Then you should ask this question: How do you make your advertising campaigns perform better than those of your competitor?I'm going to skip a lengthy discussion on marketing and sales, but instead I willoutline a few factors that make a winner in the "AdWords game".

Here are some basic tips on AdWords game:

● Your ads need to rank as high as possible on the list; above your competition,if possible.● You need to pay as little as possible for each click, while ranking high.● Your targeting must be as strict and narrow as possible.● You need good ad copy to attract the "right" audience.● Your ads must have high CTR.● You need high conversion ratio.● Your site must sell better than your competitor's site.