And it’s not the first time the 27-year-old sock designer has alluded to being a dad.

In May last year he posted a note on Instagram saying: ‘Shout to to God … Shout out Mom, shout out to my son’s mom cuz she been holding me down since high school n shout out to my son Robert the Third. lol.’

And then there was that Twitter chat with Nicole Richie back in 2009, when he told her: ‘My son unfortunately doesn’t stay in LA. You know that. Don’t remind me.’

So is Rob attention seeking or could this be legit? We just can’t quite believe that Kris Jenner has managed to keep this juicy bit of money-making gossip under wraps for seven years or more.

Either way, Kim Kardashian has overshadowed Rob’s ginormous bombshell by revealing that her psychic has informed her that she’s going to get pregnant again ‘really soon’.