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Incumbent JWT exits Goodyear review

Published on January 25, 2001.

J. Walter Thompson USA, Detroit, withdrew Thursday from the $60 million North American review of Goodyear Tire & Rubber Co., ending a 15-year relationship with the WPP Group-owned agency. The move comes a month after JWT senior management stunned JWT's Goodyear team and Goodyear ad and marketing execs by shooting down a nearly approved campaign in JWT's first meeting with Goodyear's new president, an episode that some insiders say helped spark the review.

No word yet on the fate of the 25 JWT employees who work on the account. A spokesman for the agency declined further comment.