‘Yelp for marijuana’ website Leafly lays off 15 employees

Leafly, a marijuana strain and dispensary resource platform, has laid off 15 employees.

The Seattle startup confirmed the cuts to GeekWire on Tuesday. There are now 100 employees at Leafly; the layoffs slashed about 13 percent of the workforce.

“As Leafly continues to evolve, we have decided to make some changes to our operations to better serve the growing market,” the company said in a statement. “Unfortunately, some of these changes required eliminating certain job functions, which include members of our team who we are grateful to for their contributions. Leafly will continue to invest in the professional growth of our team and resources that allow us to better service patients, consumers and businesses.”

Leafly is owned by Privateer Holdings, a Seattle-based marijuana investment firm that acquired Leafly in late 2011. It generates more than 13 million unique visitors per month — 75 percent come from the U.S., with 25 percent abroad. It recently launched a German-language edition and was investing heavily in news and lifestyle content.

Leafly just hired a new CEO, Chris Jeffrey, who joined the company this month. Jeffrey took the reins from former Leafly CEO Drew Reynolds, who became Privateer Holdings’ full-time COO in June.

Taylor Soper is a GeekWire staff reporter who covers a wide variety of tech assignments, including emerging startups in Seattle and Portland, the sharing economy and the intersection of technology and sports. Follow him @taylor_soper and email taylor@geekwire.com.