“Blood, sweat and tears” appears on many a weight room motivational poster, but isn’t quite as applicable to esports as it is to more traditional sports. There are
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, after wins and losses, and
injuries are becoming commonplace
as pros get older. Curious, we reached out to esports competitors in all sorts of games to ask a simple, burning question: Where’s the sweat at?

There’s no comparison, of course, between running 26.2 miles and firing off a hadoken in
Street Fighter
, or between being tackled by a 330-pound lineman and getting killed in
Dota 2
. Still, a combination of nerves, hot studio lights, and the constant contact against surfaces like controllers, fightsticks, and keyboards does result in some perspiration.

Most of the players interviewed were loath to admit to sweating themselves. Many were happy to incriminate others, however, whether naming names or just saying they “know a guy.”

Cody Sun, from Immortals’
League of Legends
squad, was willing to own up to his sweat. “I do often sweat during games, especially in very important matches or if the games are really close,” Sun told us. “I don’t really have a problem with hand sweat.”

Teammate Eugene “Pobelter” Park raised a different concern: he gets a bit chilly at times.

“On stage, the air conditioning has to be pumping really high to keep all the PCs and lights cool, so cold hands are pretty common,” said Park. “And that can be difficult because you’ll more frequently make mistakes in clicking the right key if your fingers are stiff.”

Verros “MaybeNextTime” Apostolos, of the independent
Dota 2
team formerly known as Ad Finem, was happy to indict others. “I never had an issue with sweaty hands or something like that, even though I know a lot of people who get that,” he said.

League of Legends
and
Dota 2
doesn’t have the same kind of constant-contact as other games, however, so we talked to some controller junkies as well.
Smash 4
player Jason “ANTi” Bates says he does not sweat, though he does get nervous, but was happy to point us in the direction of a heavy sweater: fellow
Smash 4
player Eric “Tyrant” Legesse.

“Sometimes when I try to play him, he’ll tell me that he cannot right now,” Bates told us. “I’d ask him why and he’d respond with, ‘I don’t want to ruin my shirt.’”

There’s no denying it. Over the past few years, the marketing landscape has undergone a massive transformation fueled by content, mobile and social technologies.Content marketing has become an essential and powerful practice for marketers to use toboostwebsite traffic, online visibility, and convert leads intocustomers.

However creating good content is a struggle for many marketers, and it’s often the step thatthwarts theefforts of mostcontent marketing programs.
Effective content marketing requires a good strategy, excellent planning, optimized distribution and promotion and ongoing analysis of content performance
.
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thatrequires optimization at every phasein order to succeed.Failing at or neglectingjust one of the phasescompromises success even if your content is high-quality.

To make the processeasier for you, and to help you maximize the efficiency of your content marketing, we’ve put together a
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to ensure you stay on the path to positive ROI. This is the first of a six-part installment designed to walk you through every phaseof the entire content marketing lifecycle.

Let’s use the analogy of a house. You need to first lay down some basic structure and build the walls before applying paint and adding furniture. Simply put, skimping on thefoundation phase means resigning yourself to failure, and the inevitable crumbling of your unstable, foundation-less house.

Why does this matter? Talking is great, but talkthatis irrelevant and doesn’t speak directly to the needs of your customers is useless and ineffective.

That’s why you should conductan annual audit of your content marketing strategy to ensure your investments are consistentlyaligned with your goals and objectives.

Participants are asked to write their ideas anonymously. Then the facilitator collects the ideas and the group votes on each idea. The vote can be as simple as a show of hands in favor of a given idea. This process is called distillation.

After distillation, the top ranked ideas may be sent back to the group or to subgroups for further brainstorming. For example, one group may work on the color required in a product. Another group may work on the size, and so forth. Each group will come back to the whole group for ranking the listed ideas. Sometimes ideas that were previously dropped may be brought forward again once the group has re-evaluated the ideas.

It is important that the facilitator be trained in this process before attempting to facilitate this technique. The group should be primed and encouraged to embrace the process. Like all team efforts it may take a few practice sessions to train the team in the method before tackling the important ideas.

Each person in a circular group writes down one idea, and then passes the piece of paper to the next person, who adds some thoughts. This continues until everybody gets his or her original piece of paper back. By this time, it is likely that the group will have extensively elaborated on each idea.

The group may also create an "idea book" and post a distribution list or routing slip to the front of the book. On the first page is a description of the problem. The first person to receive the book lists his or her ideas and then routes the book to the next person on the distribution list. The second person can log new ideas or add to the ideas of the previous person. This continues until the distribution list is exhausted. A follow-up "read out" meeting is then held to discuss the ideas logged in the book. This technique takes longer, but it allows individuals time to think deeply about the problem.

The process begins with a well-defined topic. Each participant brainstorms individually, then all the ideas are merged onto one large idea map. During this consolidation phase, participants may discover a common understanding of the issues as they share the meanings behind their ideas. During this sharing, new ideas may arise by the association, and they are added to the map as well. Once all the ideas are captured, the group can prioritize and/or take action.
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Directed brainstorming is a variation of electronic brainstorming (described below). It can be done manually or with computers. Directed brainstorming works when the solution space (that is, the set of criteria for evaluating a good idea) is known prior to the session. If known, those criteria can be used to constrain the
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process intentionally.