Breaking: Since Facebook Live was implemented in 2015 companies have been utilizing this tool in their digital marketing plans. Read on to see how your company can best use Facebook Live. Read time: 2 minutes, 40 seconds

Breaking: With more than 8 billion videos viewed every 24 hours on Facebook alone, brands are flocking to this highly engaging format to communicate their message across multiple social media platforms. Read time: 3 minutes, 30 seconds

Photos are powerful – they have the ability to draw viewers to your content and create an instant connection that encourages interested minds to read further. By the same token, uninspired or lackluster images can have a negative impact on click-through rates and audience response levels, and in some cases they can even hurt the…

Most of us are familiar with Facebook in terms of its social media dominance, but is it a good place to spend your digital marketing dollars? After all, there seems to be no shortage of worthy platforms that can help you advertise your products and services, so what makes Facebook any different? Well, if you…