Minneapolis, August 9, 2016 (MindShare Strategies Media Services) – The Transportation Marketing & Sales Association (TMSA) recently named Don Friddell of Kenco as chairman of the TMSA Education Committee. In this role, Friddell will lead the committee's strategic efforts in planning and coordinating educational programs that are relevant to sales, business development, marketing and communications professionals in all modes of North American transportation and logistics. This includes online educational webinars, as well as next year's TMSA Marketing & Sales Conference, which will take place June 11-13, 2017, at the Omni Amelia Island Plantation Resort near Jacksonville, Fla.

In this role, Friddell will leverage his 16-year marketing career to bring leadership and innovation in ensuring TMSA delivers quality educational opportunities to all levels of professionals in marketing and sales. Currently, Friddell is director of marketing for Kenco, and oversees the company's marketing, advertising and external communications initiatives.

"We are extremely pleased to have Don Friddell in this leadership role," said Brian Everett, TMSA's chief executive officer. "TMSA continues to look for ways to expand our value to our members. Most recently, TMSA recently has made a commitment to provide educational relevance to junior-level sales and marketing professionals as well as higher-level seasoned executives. Don will help to ensure that TMSA's educational programs appeal to both younger professionals who are entering the industry as well as more experienced executives."

For more information, call 952-466-6270 x208 or visit www.TMSAtoday.org.

About the Transportation Marketing & Sales AssociationThe Transportation Marketing & Sales Association (TMSA) helps its members and their companies to make sales, marketing and communications strategies more effective, productive, and profitable. The only professional association of its kind serving the transportation and logistics industry, TMSA delivers value to thousands of members through knowledge, connections, recognition and solutions. For more information, visit www.TMSAtoday.org.