Péro joins forces with The Woolmark Company for Farm To Fashion initiative

Péro by Aneeth Arora, The Woolmark Company, and Bhuttico Kullu Shawls have all collaborated on a project entitled 'Farm To Fashion' that will be unveiled at the upcoming edition of Lakmé Fashion Week.

Péro will take part in LFW’s Sustainable Fashion day with a collaborative knitwear collection - Lakmé Fashion Week- FacebookOn day two of Lakmé Fashion Week, January 31, the event will hold another edition of its 'Sustainable Fashion Day'. As part of the showcase of sustainable fashion, Péro will present its summer/resort collection at 7pm on the runway.

The collection, entitled 'Farm To Fashion', was created in collaboration with the international knitwear business The Woolmark Company and with the Kullu-based weavers cooperative, Bhuttico Kullu Shawls. The collection is "grown in Australia, made in India" and will include handmade merino wool textiles created sustainably and with a fully teachable supply chain.

Péro recently travelled to Florence, Italy to showcase its latest menswear collection at the Pitti Uomo trade show and its children’s wear collection at Pitti Bimbo. The latter, which ran from January 17 to 19 at the Fortezza Da Basso, saw Péro present its fall/ winter collection to an international audience. The collection featured merino wool flowers, metal and sequin beaded flower patches, the brand’s signature checked textiles, and a menagerie of whimsical forest animals.

Lakmé Fashion week will run at Mumbai’s Jio Garden from January 30 to February 3.

Archives Woolmark Company

Neeman’s has officially launched its range of 100% percent merino wool shoes in collaboration with The Woolmark Company. The brand aims to expand across India and then other Asian countries in the coming year.

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