Membrane switches are electro mechanical devices commonly used to enter
function commands and finds application ranging from remote control of a
television to communication systems in aviation and defence; and from
washing machine and ultrasound machines to a weighing machine. In short
it finds application everywhere from consumer durables and medical
equipments to aviation and office automation equipments.

The sharp rise in the demand for air conditioners and washing machines
in India has resulted in increase in the demand for membrane switches.
Domestic market currently consumes over 7 million units and this figure
both in value and volume terms is likely to double by the year 2015. A
detailed analysis of end use growth trends and membrane switch usage
trend across each end use categories have been presented to identify
drivers and constraints end use wise.

In addition to profiling key suppliers and players of membrane switches
in India and detailing on the market structure, we have also studied the
customer requirements and key purchase criteria and buying process
adopted by end users. The report has provided practical insights and
anecdotes of practices adopted by various end users. We believe these
granular details and insights along with forecast will help all the
stakeholders - be it the membrane switch manufacturer in India or
abroad, distributor or end user firms such as consumer durable maker
will find this report as an invaluable guide about competition and what
is in store ahead. Profiles of leading players in the Indian market is
also presented in the report.