Copy sales for national
press outperform
everything. The sheer
number of people your ad
reaches is the primary
factor as to whether
your ad gets a good
response. No other
advertising vehicle has
the extensive reach of
newspapers. In order to
target the largest
audience possible or
corner the market in the
most direct way,
newspaper adverts are
where you should channel
your advertising budget.

Choosing
The Broadsheets

Broadsheets means that
you’ll also be getting
quality and quantity.
Readers of the
broadsheets spend more
online than any other
group and are your best
prospects.

Appearing In The Sunday Press

Appearing in the Sunday press
has the huge advantage
of reaching people with
time on their hands who
will be more inclined to
buy online. People
typically labelled
well-off all consider
themselves as newspaper
readers. This implies
that they’re more likely
to have a higher
disposable income,
higher education levels,
and be more willing and
able to purchase online.
Of All The Different
Sections
to a Sunday paper, the
colour Supplement has
the greatest shelf life
resulting in a longer
exposure period for your
ad. In addition, the
editorial content lends
credibility to the
adverts within the
pages, meaning that the
advertising in
newspapers appears every
bit as legitimate and
important as the news.