SAP Marketing Cloud: Recognized as a leader by Gartner for Multichannel Marketing Hubs

SAP Marketing Cloud

Successfully attract and engage with audiences to drive higher demand and conversions. Deliver individualized experiences through multichannel maketing, and drive growth and revenue while keeping customers satisfied and loyal. Do more with less by accelerating the time to market while optimizing the marketing spend.

Use embedded machine learning algorithms to accurately define your target audiences and determine the best products, offers, and campaigns for those customers. Then let the system design the best campaigns that generate the highest marketing returns.

A dynamic customer profile with a single view of first-party customer data

Go beyond marketing data. Develop a complete view of your customers by consolidating information from sales, service, commerce, financial account systems, and other offline channels. Convert unknown visitors into known customers, and build trust by empowering them to manage their own data privacy and permissions.

Understand what works and what doesn’t with closed-loop measurement of digital and offline marketing activities in a single view. Use multi-touch attribution to accurately measure each channel’s impact – and optimize your marketing accordingly.

Modern marketing planning with increased transparency and data-driven decisioning

Be clear on your goals and how you will achieve them. Increase the transparency of marketing plans, processes, and assets. Make data-driven decisions with real-time insights into budgets, expenses, and product availability.

In a recent Forrester Total Economic Impact (TEI) study, Forrester found that a composite organization with a large customer database leveraging multiple interaction channels achieved an ROI of 306% on the SAP Marketing Cloud solution.

Develop a consolidated view of customer data pulled from both online sources, such as browsing and social media data, and offline sources, like in-store purchase data, customer service calls, and even back-office accounts and inventory information. Gain a holistic view of your customers to better understand and anticipate their interests and intent.

Understand the performance of all your marketing activities with centralized performance management. Enable your teams to make data-driven decisions with self-service visualization, analytics, and dashboards.

Be clear about your goals and how you will achieve them. Increase the transparency of marketing plans, processes, and assets. Make data-driven decisions with real-time insights into budgets, expenses, and product availability.

Turn customers into loyal brand advocates by rewarding them when they engage with your business, whether making a purchase or writing a review. Gain deeper customer insights from their continued engagement.

Get your sales and marketing teams working together to drive demand and improve sales effectiveness. Nurture and generate leads, then hand them over to sales along with the insights needed to successfully close the deal.