Archive for September, 2011

Last week, the Summer Classics team headed to Chicago for the Casual Furniture and Accessories Market.

The Casual Furniture Market (Casual Market) is held every year in the Merchandise Mart in Chicago. Everyone in the outdoor furniture business is there- companies that sell; cleaning products, fabrics, lighting, umbrellas, and of course the out door/patio furniture. Journalists and editors from every major magazine and news paper (trade and news stand) were there to watch the trends and report on the festivities.

SC has a showroom in the Merchandise Mart(#1556) that is open year-round (if you’re ever in Chicago it’s a must-see), and the great SC team worked hard to make sure everything in the showroom looked spectacular for all of our visitors.

October 12, the show began and SC had the best showroom in the building. Our Marina Lounge Chair seemed to be the hit of the show, and it was in the lobby to greet visitors as they arrived to the Merchandise Mart.

The new Rustic Chaise Lounge greeted visitors to the showroom.

Dolphin on the cover of, Hearth and Home.

The Oxford Collection.

The Peninsula Lounge Chair and Ottoman with Sunbrella Kalikia fabric.

On posters and news stand in the building were copies of, Hearth and Home- with the Dolphin Collection on the cover, and Casual Living, with articles about the editors’ visit to Alabama and SC’s Garden Party.

Our new cast aluminum collection, Oxford, was fashionably late to market (it was not in the showroom in July for pre-market), but made a grand entrance and was well received.

The show ran until October 15, and the Summer Classics showroom was busy every day. In fact, it’s the busiest show we’ve seen in four years!