The moment you use iPhone 6s, you know you've never felt anything like it. With just a single press, 3D Touch lets you do more than ever. Live Photos brings your memories to life in a powerfully vivid way. And that's just the beginning. Take a deeper look at iPhone 6s, and you'll find innovation on every level.

3D TouchThe next generation of Multi-Touch.

iPhone now senses how deeply you press the display, opening up new possibilities for how you interact with your content and letting you do all kinds of essential things more quickly and simply.

12MP pictures. 4K video.Live Photos. Lasting memories.

The world's most popular camera is even better than ever. The advanced 12-megapixel iSight camera now includes Live Photos-allowing you to capture a still photo, together with what happens before and after your picture, and bring it to life with a simple press. And a new 5-megapixel FaceTime HD camera brightens your smile with Retina Flash.

A9 chip with 64-bit architecture.The most advanced chip ever in a smartphone is even faster and now features an integrated M9 motion coprocessor.

A breakthrough design.Pushed even further.

The seamless design is made from a new alloy of 7000 series aluminum. The 4.7-inch and 5.5-inch Retina HD displays are constructed with the strongest cover glass used in any smartphone. And a distinctive new rose gold finish joins the existing lineup of space grey, silver and gold.

Touch ID lets you unlock your phone and make secure purchases from the App Store by using your fingerprint. And the improved Touch ID sensor provides even faster and more accurate fingerprint recognition.

iOS 9An experience unlike any other. On a phone unlike any other.

The world's most advanced mobile operating system gets major enhancements to an already great set of built-in apps, a smarter Siri and search, and much more.

Why there's nothing quite like iPhone.

It's no one thing. For instance, iPhone and iOS 9 work seamlessly together. They enhance each other, which enhances your experience. The iPhone camera makes taking stunning photos and videos incredibly easy. So easy in fact that it's become the world's most popular camera. iPhone has the App Store, iCloud, FaceTime, Messages and Touch ID. Things that work so reliably well that they're more than features. They become essentials. iPhone is also secure. And it looks out for your privacy and health. So iPhone is iPhone for many reasons. And one unshakeable belief. That, above all, a phone should be absolutely simple, beautiful and magical to use.