Doug Collins is here, so why isn't Fred Hoiberg fired?

Doug Collins, a former Bulls coach, was named senior adviser to John Paxson, who formerly executed the team's general manager duties. If this isn't the end of coach Fred Hoiberg and GM Gar Forman, you can see it from here.

Collins, however, declared "under no circumstances'' will he coach the Bulls again, and I'm thinking, no, wait, we were hoping Hoiberg would be the one saying that.

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Here's the thing: Collins makes players better, especially young players. Can you say that about Hoiberg?

Stop. Sorry. Forget it. Unfair question.

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I love Collins. I love hearing him talk basketball. It spills out with ease and precision. And quickly. Always quickly. He's the Warriors offense of basketball analysis. He always has had a terrific basketball mind that raised the intelligence of whatever TV gig he was working, and it made you wonder why he wasn't working a bench and turning those insights into progress.

He said he won't work the bench here, but I'm not buying it. Coaches coach. They do it even if it defies sanity. Collins is a coach.

Or maybe I don't want to buy it because Collins has a resume while Hoiberg has a Post-it Note.

Collins' history tells you he can get players to guard opponents while playing an uptempo offense. Every team he took over immediately played better defense, and like that, he made teams better in a hurry. I mean, just look:

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Collins took over a 28-54 Pistons team and squeezed out a 46-36 record in his first season and 54-28 the next

He took over Michael Jordan’s 19-63 Wizards and coached them to 37-45

He took over a 76ers team that went 27-55 and forged it into a 41-41 group that made the playoffs. Collins’ team went 35-31 the next season, made the playoffs again, and upset the Bulls after Derrick Rose tore up his knee

Oh yeah, and he coached the Bulls a couple lifetimes ago, getting Michael Jordan and his supporting cast into the playoffs in all three of his seasons on the old Stadium sideline before being fired in favor of Phil Jackson, who, you might recall, did some big things.

It was then that Collins was characterized as a coach who could get a team from Point A to Point B but not Point C. That characterization proved true, but these Bulls are light years from Point B, and Point C might as well be Alderaan.

It doesn't last long with Collins, but it gets better when he shows up. He is what the rebuilding Bulls need right now: someone familiar with NBA coaching, someone who garners respect immediately, someone with a resume of improvement with young players. But mostly someone who isn't Hoiberg with players supplied by Forman, a duo that hasn't made players better but has made everybody sick.

It's not that Collins is being wasted. The more quality basketball minds the Bulls can tap, the better. But Collins isn't being used the best possible way, and he isn't the only one. Someone has to tell the Bulls to stop the stupid.

Here's the deal: If Collins doesn't tell the Bulls he's a better coach than Hoiberg and if he also doesn't tell the team Paxson is a better GM than Forman, then he isn't advising them very well.