Irrespective of whether you run a small business or a multi-million dollar empire, social media is a necessity you can’t do without today. From announcing product launches to sale and promotions, and even a call for justice; social media is an effective channel to not only garner visibility, reach far and wide, but also be heard and know what your audience wants.

However, without proper knowledge and tools, it can all be quite overwhelming. Having the right social media management tools is crucial to your business. Ideally, a tool should allow you to monitor and engage across all your social profiles and provide reports so you can follow what you are doing.

Today, the market is flooded with choice. However, we have put together 10 of the most popular social media management tools, to help you grow your business.

Broadly speaking, here’s a list of parameters, based on which you need to pick your tools.

A must-have tool if you have less or no time to manage your social media. Similar to Sprout social in its functionality, but with competitive pricing and more efficient reporting tools. It makes it easy to handle all aspects of your social media from one space. You can create, schedule, and publish content on all social networks.

Bit.ly is an URL shortener and click reporting tool all in one. It’s great for Twitter with short posts, and also tracking the clicks to help you understand how well your content converts traffic to your website.

A video-editing tool built by GoPro with social media in mind, Splice is a great solution for those who want to edit social media video content on the go. With Splice, iOS users can trim and crop footage, apply filters, add animations and customize video audio in one user-friendly app.

In conclusion, we have listed only ten tools here, that we thought might be a great starting point for you to begin your research on what tools will help your business best. Remember, the thing to keep in mind, while picking a tool is what aspect of your business are you looking to grow or manage. Also, having a dedicated resource to use these tools efficiently and monitor them constantly can give your business the much-needed boost you are looking for.