eco-friendly products

Group buying platforms like Groupon and LivingSocial are growing rapidly. Such platforms aggregate consumer demand in order to purchase goods or services at a significant discount. A minimum number of customers must commit to purchase before the offer can be fulfilled for all.

With the exception of a few select product categories, growing consumer interest in green has not yet translated into substantive changes in purchase behavior by mainstream consumers. Like many nascent categories, green faces many barriers to widespread adoption.