Topics

Quidsi

Diapers.com, founded in 2005 by Marc Lore and Vinit Bharara in Montclair, NJ, is the largest online specialty retailer for baby products. Initially founded as 1800DIAPERS, the company set out delivering consumables, such as diapers, wipes, and formula, to parents with free 1-2 day shipping and a focus on customer service. In late 2008, Diapers.com expanded its selection into far-reaching baby categories, including clothes, car seats, strollers, and toys. Today, Diapers.com is the largest pure play retailer online for everything baby.

Diapers.com was ranked #35 overall, #1 for Retail, #3 in NY-NJ-PA, and #5 Top Indian Run Companies by INC Magazine in 2009.

In 2010, Diapers.com was ranked #2 by STELLAService for outstanding customer service.

Sister site Soap.com was started in July 2010; BeautyBar.com in October 2010; Wag.com in July 2011; Yoyo.com in September 2011. Amazon.com acquired Quidsi, Inc., which operates Diapers.com and Soap.com for $550 million on November 8, 2010. It will...

3 Recent Stories

Amazon-owned Quidsi, the company behind Diapers.com, Soap.com and Wag.com, is going after the lucrative toy market with the launch of its fourth site, YoYo.com. The new shopping site is part of the company's broader strategy to reach young parents wi...

Amazon-owned Quidsi, the company behind Diapers.com, is launching Wag.com, an online store for pet supplies. The store is the third one created by Quidsi that targets young mothers, after Diapers.com and Soap.com. Wag.com is part of the company's att...

Hailed as the next big thing last year, commerce over Facebook — or "F-Commerce," if you prefer — hasn't really caught on yet. But Josh Himwich believes that's because most people have it wrong. Instead of F-Commerce, Himwich thinks it's more along t...

The Next Big Thing

Mashable
is a leading source for news, information and resources for the Connected Generation. Mashable reports on the importance of digital innovation and how it empowers and inspires people around the world. Mashable's record 42 million unique visitors worldwide and 21 million social media followers are one of the most influential and engaged online communities. Founded in 2005, Mashable is headquartered in New York City with an office in San Francisco.