Category: Events & Training

On Tuesday, December 6 at 11 a.m. (CST), Stratasan, in partnership with Ten Adams, will have a conversation on how to extend your Community Health Needs Assessment to create effective wellness initiatives from the inside out.

Are you looking to integrate the CHNA into your strategy?
Then you don’t want to miss this webinar.

All hospitals are required to conduct these assessments, so learn how best to connect and streamline your strategic planning and marketing activities to maximize your brand’s impact.

Announcing our July Webinar

Bridging the Gap Between Your Strategic Plan + Marketing Execution

On Tuesday, July 19 at 11 a.m. (CST), Stratasan, in partnership with Ten Adams, will share key strategies for aligning your organization’s goals with your marketing plan. Considering the many roadblocks and barriers you, as marketers, face along the way—you can quickly find yourself off course!

*
We’ll explain how you can better bridge the gap that exists between your strategic plan and marketing executions. We’ll also walk you through how to leverage various datasets to help you create clear, creative messaging and gain powerful insights that will help you realize greater success.

On Thursday, March 10 at 1 p.m. (CST), we are presenting an encore of the Physician Pathway webinar, in-depth look into Stratasan’s new platform, what it is and why it will help your hospital grow.This presentation will review a secondary service area, showing how to track where unaffiliated primary care physicians are referring their patients. It will be valuable to those who attended the first time around as well as to newcomers. Don’t miss it!

Objective: Attendees should be able to navigate the tool, access Gallery, run Canvas reports, and run Blackbird queries after attending both sessions.

Timeframe: Two consecutive days, the second Tuesday and Wednesday of each month; day one covering an overview of the tool, Gallery and Canvas and the next day covering Blackbird. Each session will be one hour.

Pull up your chair and join the conversation on how to extend your Community Health Needs Assessment (CHNA) to create effective wellness initiatives from the inside out. Learn how best to connect and streamline your strategic planning and marketing activities to maximize your brand’s impact. We’ll show you:

● How to enable your strategic planning tools to guide critical market decisions
● Best practices and great tips for extending the CHNA process
● How one hospital has leveraged the CHNA process to realize measurable results

This webinar will discuss how the psychographics of your patients and your community tie into your market assessment. We will also discuss some characteristics of different LifeMode Groups and how to focus your strategic plan around this information.

What you will learn:
— What are Tapestries and how to use them to group your patients
— How to improve communication with your patients and community by using psychographics
— How the health and behavior habits of your patients can bring focus to your strategic plan.

Psychographics will cover topics such as the study of personality, values, attitudes, interests, and lifestyles. We hope you will join us.

Lee Ann Lambdin serves as Vice President of Strategic Planning at Stratasan. Her specialties are Hospital Strategic Planning, Community Health Needs Assessments, and Medical Staff Planning. She provides planning guidance to customers, assists with product design and sales, and manages customer accounts.