Highlights
•The alcoholic drinks market consists of retail sale of beers, ciders & FABs, spirits and wines. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2013 annual average exchange rates.
•The European alcoholic drinks market had total revenues of $499.2bn in 2013, representing a compound annual growth rate (CAGR) of 1.4% between 2009 and 2013.
•Market consumption volumes declined with a compound annual rate of change (CARC) of -0.3% between 2009-2013, to reach a total of 65.8 billion liters in 2013.
•The performance of the market is forecast to accelerate, with an anticipated CAGR of 2.1% for the five-year period 2013 - 2018, which is expected to drive the market to a value of $554.7bn by the end of 2018.

Features
Save time carrying out entry-level research by identifying the size, growth, and leading players in the alcoholic drinks market in Europe
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the alcoholic drinks market in Europe
Leading company profiles reveal details of key alcoholic drinks market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Europe alcoholic drinks market with five year forecasts
Macroeconomic indicators provide insight into general trends within the Europe economy

Key Questions Answered
What was the size of the Europe alcoholic drinks market by value in 2013?
What will be the size of the Europe alcoholic drinks market in 2018?
What factors are affecting the strength of competition in the Europe alcoholic drinks market?
How has the market performed over the last five years?