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After celebrating their son’s sixth birthday at a Toyota dealership, his parents receive the ultimate gift

February 12, 2019

The little boy was about to turn six and faced an existential question: How did he want to celebrate?
Turns out, he wanted to party at a Toyota dealership. Seriously.

Steve Landers Toyota of Northwest Arkansas made it happen. Employees kept the showroom open on a Sunday for the party, letting kids climb in the back of a Tacoma and play games like “pin the tire on the Toyota.”

Toyota’s marketing team sent boxes of swag – shirts, stickers and hats.

Happy Birthday, Indeed – The Monson family (from left, Tierney, Ashley, Holden and Travis) pose in front of their brand new 2019 RAV4 at Steve Landers Toyota of Northwest Arkansas.

But the best gift arrived just last week: a brand new RAV4 for the Monson family.

Monson’s mother loves the RAV4. She drove one for years, but traded it in so her husband could buy a new Tacoma for work. When Ed Laukes, group vice president of Toyota Division marketing, heard the story, he decided to give the Monsons a birthday gift they’d never forget: a 2019 RAV4.

“This wasn’t just about the birthday party,” Laukes said. “This is about a family’s trust. This is about the fact that we make great cars and trucks, and families trust us. They know we’re going to provide them with something high quality, reliable and safe.”

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