Tuesday, January 11, 2011

Recent projects by Adtherapy

Adtherapy, a company which consults on all areas of advertising to both Marketers and Ad Agencies, has recently completed the following projects:

·Agency interventions: communications, relationship, and skills audit and in-depth assessment of weakness in Agency-Client relationship, with strategic recommendations focussed on improving the quality of creative output, for SABMiller on a number of brands;

·Rules of Engagement (a process to get a new relationship between agency/client off to a good start) for SABMiller and Exclusive Books;

·Lecturing: Gillian Rightford lectures Advertising and Brand Communication at the School of Management Science at the University of Cape Town. She lectures third year Business Science and a Post Graduate Diploma in Marketing. She also was appointed to develop and lecture a course to third year Stellenbosch Design Academy creative students that highlights the role of account management and strategy in agencies, and discusses how to build strong account management/creative/client partnerships for more creative, more effective, work.

·She recently did a talk to SAMRA members on Creative Advertising: Art or Science?

·Coaching and Mentoring: Gillian has conducted a number of Executive coaching and/or mentoring sessions. Gillian did a foundation Coaching course with Acclaim Human Capital, using the Co-Active Coaching method. Her Coaching philosophy is that life is not separate from work, and balance is all-important. Her coaching is aimed at Executives in the Communication Industry. Her coaching methodology works by combining coaching and mentoring – it focuses on the business challenges at hand, and works to build skills and understanding to help the candidate achieve his or her goals in a work space. The personal space is not ignored, and the approach looks to optimise both. The end goal must be balance: work and life satisfaction.

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How good is your brand's communication?

Adtherapy helps Marketers and Agencies create the best possible creative solutions to business challenges. Why? Because better creative works better.
Sometimes the work isn't great because the relationship isn't great, or the briefs are terrible, or account management is weak, or the creative isn't on brand or the positioning isn't clear or the fee agreement is causing resentment or there are too many reverts, or or or...
Whether you are on the Marketing side and struggling with briefs, or your agency relationship, or evaluating the work in front of you, or whether you're in the agency world with your own set of challenges: I'm pretty sure I can help.
Contact me so I can get a detailed understanding of the challenges you are facing and let's work on it.

About Me

Gillian’s background is a mix of marketing, advertising, and management. She formed Adtherapy to help marketers and ad agencies make better advertising together, through better skills and relationships. Gillian also lectures Advertising and Marketing Communications at the School of Management Science at the University of Cape Town.