Topic: Apple TV

As part of ongoing efforts to build out its new tvOS App Store, Apple on Tuesday activated iTunes web previews for fourth-generation Apple TV apps, allowing potential buyers to browse current offerings without turning on their television.

A report on Monday adds to ongoing rumors of Apple's behind-the-scenes push to produce original TV and movie content for Apple TV, saying the company met with top industry talent in private backroom meetings during this year's Sundance Film Festival.

Owners of the fourth-generation Apple TV were on Friday greeted with an updated "What's New" splash screen, promoting "Live Tune-In," a feature letting people jump straight into the live TV feeds of select apps.

No longer will fans of "Ash vs. Evil Dead" be forced to keep a cable subscription or pony up to purchase full seasons, as premium content network Starz has become the latest company to join the on-demand content fray.

Two popular games from other platforms -- "The Trace" and "Sonic the Hedgehog" -- launched for the fourth-generation Apple TV on Thursday, with Sega promising that more Sonic titles would be making the trip shortly.

Apple on Thursday released the official "Apple Events" application for the fourth-generation Apple TV -- a free download from the tvOS App Store that will let users view the company's special event next Monday.

In an update sure to please baseball fans across the country, Major League Baseball Advanced Media (MLBAM) launched a long-awaited update to its At Bat tvOS app this week, debuting next-generation features like split-screen viewing, stat overlays and more.

As part of continued efforts to build out the nascent tvOS platform, Apple on Thursday flipped the switch on new Apple TV App Store categories, while touting CEO Tim Cook's recent interview with ABC concerning the company's legal fight against FBI data decryption requests.

Apple on Wednesday released to developers a series of videos focusing on Apple TV and its tvOS operating system, offering a detailed look at the underlying SDK, resources and best practices associated with coding for the platform.

Avid app buyers now have an easier way to identify purchased apps that are available for their Apple TV but which have not yet been downloaded to that device, as Apple has added an iOS-like "Not on this Apple TV" category to the App Store.

PBS on Tuesday announced an upcoming 24-hour PBS Kids channel that will air on not just on conventional TV, but also as a live Internet stream for phones, tablets, and set-tops, including iOS devices and the Apple TV.