But some Walmart customers seeking bargains on iPhones were sorely disappointed.

The Verge reported that the retail giant previously touted specific iPhone deals, including a $300 Walmart gift card with the iPhone XS, XS Max, and iPhone XR and a $400 Walmart gift card with the iPhone X, 8, and 8 Plus. To get the gift cards, the iPhones had to be activated on AT&T, Sprint, or Verizon payment plans.

But shoppers took to social media to say that their attempts to purchase iPhones at the retailer's Black Friday in-store event didn't go too smoothly. In fact, a number of customers said that their stores only carried a handful of iPhones in total.

Other prospective shoppers asked for guidance on which stores are still carrying certain iPhones.

A Walmart spokesperson has not yet responded to Business Insider's request for comment. Walmart's website did not appear to be advertising the deals as of Thanksgiving evening.