Isuzu launches 2011 Family Challenge

Nine months of family-friendly activities

Mar 5, 2011

Isuzu Philippines Corporation has combined two of its popular events to showcase the Japanese brand's leadership in fuel economy while simultaneously enabling Isuzu vehicle owners to have fun with their families.

The Isuzu Family Challenge is now a combination of the carmaker’s fuel-economy run and family day.

"What used to be known as the Isuzu Challenge has just been made more exciting since we are incorporating recreational activities into it," says Isuzu president Ryoji Yamazaki. "This will allow our valued customers to bond with their loved ones even as they also prove for themselves the unparalleled fuel-efficiency of their Isuzu vehicles."

The Isuzu Family Challenge will be held on Saturdays at each of Isuzu's 18 dealerships from March up to November. The first component will have all family members taking part in a fuel-economy run while the second part will see them joining a dance contest to the tune of the new Isuzu jingle at the showroom.

Other family-friendly activities may be spent at the game station (videoke corner, kiddie playground and video games), food station (ice cream, popcorn and cotton candy), and amusement station (face-painting, photo booth, clowns and balloon twisters) inside Isuzu showrooms.