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I prefer you to do SEO because organic traffic brings you natural traffic and search engine ranking. This is permanent. While doing PPC you are going to pay and buy traffic. This is temporary and might not get actual conversion. Sometimes PPC drives negative traffic to your website as well as you may drive traffic to your competitors.

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Hi it depends based on your business requirement that means for example if you want to sell a product which having an offer for it then ppc is the better choice to go for it. If it is a service or product based which their is no time limit for it then SEO will be the better choice.

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Both are good and have their own advantages and disadvantages. If you have money to play around with then PPC is your best bet and if you are willing to wait for the long term then SEO is the way to go but you must have patience.

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SEO is an activity performed for the improvement of the website through free, natural and organic which takes more time compared to PPC, While PPC is a paid marketing, it takes less time to reach. but needs to bid for each keyword.