5Star

5Star is a British television channel, a sub-brand of the national terrestrial network, Channel 5. With a recent acquisition by Viacom, and a ton of new content, we were tasked with elevating the master brand as well as the family of sub-brands.

5STAR is a younger female skewing brand, so the identity is dynamic and energetic. It’s built on crops of the logo, filled with faceted shapes and a range dynamic patterns.

The concept of a multifaceted identity is a perfect reflection of the audience-speaking to both depth and complexity. The result is something that’s expressive, exciting and confident.