Video: Maintaining stickiness in fragmented media space

Television media has become more fragmented than ever in India today, with over 500 television channels and more than 100 news channels reaching out to the same viewers. Challenging its status quo is digital media, providing instant news in the palm of your hand. In this increasingly competitive space, how can news channels still maintain their stickiness quotient? How can they still retain the interest of their viewers?

Dilip Venkatraman, CEO, CNN-IBN, believes in the power of truthful and unbiased content which is engaging for the viewers. Vikram Chandra, CEO, NDTV 24x7, urges to stick to the basic core DNA, providing balanced news in order to keep appealing to the viewers. For Shazi Zaman, Editor, Star News, however, the most important thing is to report issues related to people’s interest and public interest...