Ep. 484 – Ishveen Anand (Principle, OpenSponsorship)

Ishveen Anand has been working in the sports sponsorship space for over 7 years, helping develop engagement and impact for her clients. Founding her own company, OpenSponsorship, in the summer of 2014, Anand has taken her talents onto a global scale. Anand discusses some of the ways in which international sponsorship have affected sports revenue, as well as the hindrances of American teams to understand that with their regional restrictions developed prior to the Internet and Satellite television. Anand crafts some of the issues around messaging, as well as how each style of the sponsorship must create a significant reaction, including to those on Madison Avenue who may not fully comprehend why it is important to go outside the United States when spending marketing dollars. Twitter: @IshveenAnand