Packaging is done to preserve and protect the product from any type of damage and contamination during the transit of the product from manufacturer to retailers or consumer. In order to protect the product from any damage, flexible packaging is widely used option by the end-users. It provides all properties needed for high performance, low contamination, while protecting the product from any damage.

Bubble protective packaging is a type of flexible packaging that is not only used for protecting the product by wrapping or packing, but also used as an option for cushioning and void filling. It is ideal for the protection of fragile and sensitive goods. Apart from this, static sensitive components can also be protected by the use of anti-static bubble protection packaging solution. Moreover, bubble protective packaging solution is not only available in natural sizes, but also can be customized in design and size to suit any application. These bubbles protective packaging solution can be laminated with a number of material such as paper, aluminum foil and aerothene according to its usage or manufacturers demand.

Bubble Protective Packaging- Market Segmentation

Global bubble protective packaging market is segmented on the basis of bubble height type, application type, material type and end use. On the basis of bubble height type, bubble protective packaging market can be segmented into small bubble, medium bubble and large bubble, wherein, small bubble type packaging solution can be used for interleaving and surface protection, medium sized bubble type packaging solution can be used for cushioning of medium weight product and large sized bubble packaging solution can be used for high performance multi-purpose cushioning. On the basis of application type, bubble protective packaging market can be segmented into bubble wrap, bubble bag, bubble tubes and bubble mailer, wherein bubble wrap is expected to gain the highest market share due to its wide application in the e-commerce industry. On the basis material type, bubble protective packaging market can be segmented into polymer, paper and aluminum foil. On the basis end use, bubble protective packaging market can be segmented into the automotive industry, pharmaceutical industry, electronics & electrical industry, e-commerce industry and others (glassware, furniture, etc.). Electronics and the e-commerce sector is expected to contribute the highest in the overall growth of the bubble protective packaging market.

Bubble Protective Packaging - Market Dynamics:

One of the significant factors contributing towards the growth of the bubble protective packaging market is the rampant growth in the retail sector. Moreover, the bubble protective packaging solution is gaining a huge popularity due to the rise in the e-commerce segment and disposable income. One of the major reasons for the growth of the bubble protective packaging market is the increasing awareness towards environmental sustainability as bubble protective packaging can be reused. Adding to this, another prominent element towards the growth of the bubble protective packaging market is the availability of bio-degradable bubble wrap. This type of bubble wrap, breakdown in a landfill and easily absorbed by the soil. Furthermore, the bubble protective packaging is light in weight, which results in reduced freight and packaging cost and considered as another reason towards the growth of the bubble protective packaging market. However, the restraining factor towards the growth of the bubble protective packaging market is the use of paper and foam in place of bubble roll for the purpose of cushioning or void filling.

Bubble Protective Packaging - Regional Outlook:

Geographically, the bubble protective packaging market is segmented into North America, Latin America, Europe, Asia Pacific (APAC) and Middle East & Africa (MEA). The global bubble protective packaging market is expected to witness a stable CAGR over the forecast period of 2016-2024. Moreover, the widespread progress of the retail sector, exclusively e-commerce, in the growing economies such as India & China is expecting a further improvement in the bubble protective packaging market of Asia Pacific by the end of the forecast period of 2016-2024.

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