Reese’s Wants to Give Their Biggest Fan $10,000

A classic Reese’s peanut butter cup is one of the most beloved candies around. It’s hard to improve on the original, but the brand just introduced a new chocolate bar, which shockingly lives up to its hyped name. It’s called the Reese’s Outrageous Bar and contains peanut butter, caramel and crunchy Reese’s Pieces coated in smooth, milk chocolate. Trust us, it’s a lot to take in, but truly worth its decadence.

“The Reese’s brand has the most passionate and outgoing fans in the world,” Eric Bowers, Reese’s brand manager, said in a press release. And in honor of the new product, the brand is determined to find their biggest fan.

As of today, May 18, which they’re dubbing “I Love Reese’s Day” (wait, isn’t that every day?) fans can post original photos and videos on social media using the Twitter or Instagram hashtags #ReesesOutrageous and #Contest to express their undying love of everything chocolate and peanut butter. The first 100 qualified entries that get posted win a box of the new Outrageous Bars.

But there’s an even bigger prize at stake, as well. Whoever can prove they love Reese’s the most will receive a year’s supply of candy and $10,000. You know, so that they can buy even more Reese’s. The contest runs until June 1, so you have two weeks to prove just how outrageous your allegiance really is.

In case you’re looking for inspiration, look no further than the dude who spent his whole annual bonus on Reese’s, which he used to fill his bathtub! Or the guy who emptied out the ice cubes in his freezer’s ice maker and replaced them with Reese’s pieces. Because who doesn’t want to top off their drink with candy?