Officially, it’s called the “Ignition Switch Recall Completion Initiative,” and will also randomly select 50 qualifying dealerships to receive $4,000 in incentive credits, to be split between parts and service managers. Even more tantalizing is that just one dealership will be randomly picked for its parts and service managers to share $10,000, according to the report that references dealer notices.

Along with trying to get dealers motivated, GM will attempt to contact owners who have not yet initiated the process of getting their cars fixed via email. GM has also relaxed on the usually stingy rules it has placed on dealerships for ordering replacement parts.

Through June 16, GM dealers have installed new ignition switches on 199,457 of the 2.6 million of the recalled cars affected, and GM has shipped nearly 400,000 repair kits.