Marketing Matters: Five steps to marketing success

Marketing doesn't have a delete key. You're going to make mistakes. But that's not necessarily a bad thing because you have a huge opportunity to learn from both effective – and ineffective – campaigns. Watch the video to learn the five steps to marketing success.

Pam Selker Rak is the president and founder of CommuniTech LLC. Click here to download a free infographic, “Five Steps to Marketing Success.”

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