Tag advertising

In the 20 years I’ve been in the advertising gig, I’ve heard the word “branding” thrown around enough to make me occasionally barf a little. As a country kid, branding was something we did to identify cattle. Some ranchers have a lot of fun with this ritual. But at our place, there was generally yelling …

Ad people sometimes daydream about weird things. I’ve done numerous campaign “pitches” in the last couple years, and often wondered what the boardroom was like at Dos Equis headquarters. I imagine an enthusiastic creative-type explaining the “The Most Interesting Man in the World” Campaign to a roomful of stuffy old execs scratch their head and …

OK, so in a little over a week, I get to sit down with Alex Bogusky and moderate a bunch of chatter about the ad biz. That’s pretty darn cool. I know most good -intentioned homo sapiens probably don’t care who Alex is. But if you’ve been anywhere near the psychotic inner circle of the advertising world…everything and …

You know marketing and advertising are a big deal in our culture when they make a documentary movie about it.
Sure, it’s a given that every company, product and organization needs a little M&A some time, but it’s the campaigns that share their message in an engaging way that truly stand out above the rest.Continue Reading →