Sunplus Appointed Dr. Siu-Leong Yu to Vice President of Product Design Unit

Hsinchu Science Park, Taiwan, February 10th, 2010 - Sunplus Technology Co., Ltd. (TAIEX: 2401, LSE: SUPD) announced the appointment of Dr. Siu-Leong Yu as the Vice President of Product Design Unit of Sunplus Home Entertainment Business Unit. Dr, Siu-Leong Yu will lead the IC design team and report to CEO Mr. Chou-Chye Huang directly.

"We are happy to have Dr Yu join Sunplus," said Mr. Chou-Chye Huang, the Chairman and CEO of Sunplus. "With Dr. Yu''s extensive experience in R&D and management, we believe Dr. Yu can make significant contributions to develop more competitive IC solutions regarding audio/video technology for home entertainment applications."

Dr. Yu has more than 18 years of experience in engineering and management in the semiconductor industry. Prior to joining Sunplus, Dr. Yu has start-up experience and he has had worked at ESS technology, Divio, DIVX, Rockwell Science Center and Panasonic Advanced TV-Video Lab. Dr. Yu has published or contributed to more than 20 papers and 20 U.S. patents which include one essential MPEG-2 patent.

Dr. Yu received his Bachelor of Science degree in electrical engineering from National Taiwan University in 1983, Master of Science degree in Electrical & Computer Engineering, University of Massachusetts at Dartmouth in 1985, and Ph.D. degree in Electrical Engineering, University of Pennsylvania in 1990.

About Sunplus

Sunplus Technology Co., Ltd. (TWSE: 2401, LSE: SUPD),
established in 1990, is a leading chip provider for multimedia and automotive applications such as DVD player,
portable DVD player, home entertainment audio products, car infotainment and advanced driving assistance system(ADAS).
Meanwhile Sunplus is offering high-speed I/O IP, high performance data conversion IP,
and analog IP for a broad range of applications on consumer, portable, and connected devices for Sunplus has been
accumulating strong IP technologies on consumer and multimedia segments.
Sunplus is headquartered in Taiwan and has service offices in Shanghai, Shenzhen and Chengdu. For more information, please
visit Sunplus website at www.sunplus.com.