DO ignore trends (sometimes).

Natural makeup is never wrong, we say. A little bit of foundation, a neutral shadow and some lip gloss is always chic and groomed. That said, for evening you should dare more!

Photo: Mark Leibowitz

DON’T underestimate ponytails.

We love a straightforward ponytail anytime. It’s easy but very chic—as long as it’s not greasy. You know what we mean.

Photo: Mark Leibowitz

DO spritz naked.

It feels so sensual to spray fragrance on bare skin. Try a dash of perfume on your cleavage or on your back.

DON’T do that bleary-eyed thing.

Liner can really emphasize the eyes, and we love that, but you have to know how to use it. Too smudged? No, no, no!

DO know the power of lipstick.

For us, on a woman’s face, lipstick is the hero. The color you choose can change your whole appearance from natural to strong and dramatic.

DON’T shy away from retro glam.

Actresses from the fifties like Marilyn Monroe—with that look and that style—their allure is a dream. You couldn’t avoid staring at them.

Photo: Mark Leibowitz

DO play up your prettiest parts.

The idea is to enhance your unique strengths. For one woman it could be her amazing eyes, for another, her lips.

DON’T get stuck in a perfume rut.

Your personality changes according to your mood, so why let just one scent define you?

DO send racy text messages.

As long as it’s with the right person!

DON’T ever forget to be yourself.

There is nothing less attractive than someone who’s trying too hard. The most important thing is to feel comfortable with yourself and your look. That’s as true for makeup as it is for an evening gown.

DO know that smart is ultimately sexy.

Michelle Obama, Hillary Clinton—they’re intelli-gent, beautiful women who are, above all, very aware of their power. Their sexiness comes from the inside, too.