Medical Devices Market in South Africa Supported by Efforts to Improve Healthcare Standards

PRZOOM - /newswire/ -
Cape Town, South Africa, 2008/02/27 - Public and private hospitals in South Africa use complex purchasing and reimbursement systems for medical devices. In some cases, these selection and procurement processes may present challenges to suppliers of medical devices in the market.

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New analysis from global growth consulting company Frost & Sullivan (medicaldevices.frost.com), Key Hospital Purchasing and Reimbursement in the Medical Devices Market in South Africa, finds that the market earned revenues of $800.0 million in 2006 and estimates this to reach $1.2 billion in 2012.

"The healthcare system in South Africa consists of both a large public sector that suffers from poor infrastructure, particularly in rural areas, and a smaller, but highly sophisticated and fast-growing private sector that can be equated with developed western countries," explains the head of Frost & Sullivan's African healthcare practice, Dr. Keith Schlagbauer. "The government is encouraging public-private sector cooperation to make healthcare more accessible to all and, at the same time, raise the standards of the services provided."

South Africa is experiencing significant economic growth due to an inherently stable financial leadership, sound macro-economic principles and infrastructure development. In an effort to meet the Millennium Development Goals (MDGs), the government is expanding healthcare delivery systems through increased finance and participation of private sector entities. As populations gain easier access to information on healthcare options, there is an increase in demand for specialised healthcare services that require high-end technologies.

However, with high poverty rates and a poor distribution of wealth, significant hurdles exist for the development of an efficient and up-to-date healthcare infrastructure in the public sector.

"Moreover, the award of tenders and selection of suppliers, especially for public hospitals, is frequently contentious, with bureaucracy and the lack of autonomy in the procurement processes in public sector hospitals causing delays in the award of tenders," observes Schlagbauer. "In addition, there is an inherent shortage of skilled healthcare professionals to drive the demand for high-end products."

The high level of competition in the market requires the presence of a good sales force. This is crucial to ensure widespread product knowledge and thereby stimulate market penetration. Training and development of the sales force thus needs to become an integral component of an organisation's market strategy.

If you are interested in a virtual brochure, which provides manufacturers, end users and other industry participants with an overview of the Key Hospital Purchasing and Reimbursement in the Medical Devices Market in South Africa, then send an email to Patrick Cairns, Corporate Communications, at patrick.cairns[.]frost.com, with your full name, company name, title, telephone number, company email address, company website, city, state and country. Upon receipt of the above information, an overview will be sent to you by email.

Key Hospital Purchasing and Reimbursement in the Medical Devices Market in South Africa is part of the Medical Devices Growth Partnership Service Programme, which also includes research in the following markets: Key Sub-Saharan African Ultrasound Markets; Competitive Dynamics in the South African Medical Imaging Market; and Strategic Analysis of the South African Advanced Wound Care Markets. All research included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants. Interviews with the press are available.

Frost & Sullivan, the Global Growth Consulting Company, partners with clients to accelerate their growth. The company's Growth Partnership Services, Growth Consulting and Career Best Practices empower clients to create a growth focused culture that generates, evaluates and implements effective growth strategies. Frost & Sullivan employs over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 30 offices on six continents.

Key Hospital Purchasing and Reimbursement in the Medical Devices Market in South Africa
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