CARE packages: returning to their rootsby
SOFII
In this exhibit CARE looked back at their own history and decided to launch a new and improved version of their traditional CARE packages that were first introduced in 1946. Updated with a modern twist, this campaign demonstrates the future of online giving

How the RNLI made me a donorby
Kathryn Holloway
Kathryn Holloway of Friends of the Earth shares the story of how she became a donor, inspired from a young age by a unique collection box.

Oxfam Canada: the ‘threads of change’ campaignby
SOFII
The ’threads of change’ campaign from Oxfam Canada gave their donors the chance to do more than just send money to a cause they love. They were able to send messages of hope to Oxfam projects all over the world.

Save the Children: knit one save oneby
Matthew Sherrington
Knit a tiny hat and you could save a newborn baby’s life. This beautiful campaign from Save the Children UK shows what can happen when you make it crystal clear to people the difference they can make.

SolarAid: ‘spread the light’ campaignby
SOFII
Have we all been so busy looking for ways to recruit donors that we are missing something obvious? This exhibit from a fairly new charity, SolarAid, has used the passion their donors feel for the cause to recruit their friends, neighbours and family to become donors to Solar Aid themselves.

The Leprosy Mission: phial of sixpences, from the 1960sby
Ken Burnett
The product featured here captured the imagination of a 10-year-old boy who went on to work with some of the most successful fundraising organisations around the world. It’s a simple proposition and an easily usable collecting device with a clear, tangible objective and outcome.

The Shires of Wood Greenby
SOFII
An interesting take on animal sponsorship, created for an organisation that is fortunate to have a very attractive and substantial animal shelter in an attractive setting deep in the English countryside, where it is able to create a special world for regular donors.