Here’s a recipe for a Manhattan cocktail that I like. The idea of adding Kahlua came from a bartender in Philadelphia. I call it a Bogotá Manhattan because of the coffee.

You can’t tell by looking at this post that it’s marked up with Schema.org codes, unless you View Source. These codes let the search engines (and any other computer program that cares to look) recognize the meaning of the various elements. For example, the line “a splash of Kahlua” actually reads:

<span itemprop=”ingredients”>a splash of Kahlua</span>

“itemprop=ingredients” says that the visible content is an ingredient. This does not help you as a reader at all, but it means that a search engine can confidentally include this recipe when someone searches for recipes that contain Kahlua. Markup makes the Web smarter, and Schema.org is a lightweight, practical way of adding markup, with the huge incentive that the major search engines recognize Schema.

So, here goes:

Bogotá Manhattan

David WeinbergerDecember 22, 2013

A variation on the classic Manhattan — a bit less bitter, and a bit more complex.

[…] had the same reaction as WossaMetaU when coming across the Joho blog post about the Bogota Manhattan recipe. It brought my attention to schema.org and how there exists a standardized code language within […]

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