"Guerrilla marketing embraces 360 degrees of communication, reaching target audiences in as many ways as are affordable and possible. Your task as a guerrilla is to be aware of all the marketing weapons available to you, to experiment with many of them, and then to identify the combination of weapons that provides the highest profit to you."

Enjoy the ideas, examples and tactics that we share weekly in the only official Guerrilla Marketing blog. You'll discover countless ways to enhance your marketing, advertising and your business mindset.

The 2018 and 2017 Guerrilla Global Summits were packed with tools, ideas and inspiration.

​How Can Guerrilla Marketing Help You Get Maximum Results for Minimum Cost?

It focuses you on low cost, high profit creative marketing. Its basic requirements are time, energy, and imagination and not money. Sales are not the primary metric to measure business success, instead profit is the measurement. Guerrillas place emphasis on retaining existing customers instead of solely focusing on acquiring new ones.

The concept of Guerrilla business began as the bookGuerrilla Marketing. This first book was published in 1984 and it was created to help small business succeed against large and established competitors with large advertising budgets. Guerrilla Marketing started a movement that lead to over 50 books, published into 62 languages and selling over 21 million copies around the globe.

Today, we are even more passionate than in 1984, about the success of businesses and most importantly the people who run them. Utilizing time, energy, imagination and not money remains core to the Guerrilla mindset and we provide the tools to help you develop and expand that mindset so you can exceed.

"...ability to change is part of the DNA of guerrilla marketing. There are two other parts to that DNA: The first is the ability to operate according to a very simple plan. Everybody can do that. The second part is committing to that plan. Not everybody can do that." - Guerrilla Marketing Remix

Creativity begins not with a headline, graphic idea, special effect or jingle; it begins with an idea. The idea should center around your offer, your competitive advantage or your main benefit-and it should come singing clearly through your marketing in any medium.