PlaNet DoG offers all-natural,bite-sized treats. Not only are thetreats easy to use on the go andfor training, but they are packedwith essential vitamins and nu-trients to keep dogs in top shape.With only five calories each, thecrunchy, oven-baked treats areeasy to digest for dogs of all sizes.The Turkey Gobbler treats are agrain-, wheat-, corn- and soy-freeformula. The treats also are avail-able in Barkin’ Blueberry, madefrom blueberries, yogurt, vanillaand honey. The treats are sizedwith the company’s interactivetoys in mind. planetdog.comaNIMalBIoMe’s productof the same name is anat-home testing kit fordogs and cats to test andanalyze their gut bacteriaand microbiome. Eachkit comes with a samplecollector for the pet’s fecalmatter that owners shipback to the lab. The lab collects the DNA from that sample’s bacterial cells anduploads the results to an online dashboard. The results on the dashboard give acomplete breakdown of the pet’s gut health and provides a treatment regimen ifnecessary. animalbiome.com

Do oNly GooD (D.o.G.)certIfIeD Pet NutrItIoN
offers its products of the same name, a line of super
premium, single-protein grain-free dog foods. The
foods are free from antibiotics and come in both dry
kibble and pâté. They are formulated with carefully
selected ingredients that provide a balanced and
healthful alternative to multiple-protein foods and
contain only one protein source with three proteins
to select from: farm-raised chicken, North American
beef and white fish. The foods contain the proprietary

Nutri-Power Boost, which is an all-natural, certified organic supplement that is rich in
minerals and vitamins. It includes chia seed, broccoli, apple, spinach fiber and other
nutrient-rich foods to maximize pets’ health and longevity. dogcertified.com

furtrIeve’s product of the same
name empowers pet owners to
reduce anxiety by enabling two-way communication with their pet,
or communication with the person
that has recovered their lost pet.
The company’s unique Crowd-Noti-fy technology activates a network
of people to help an owner locate
their missing pet with the touch of
a button. Everyone in a Crowd-No-tify list (friends, family and
neighbors, for example) receives
a text message with a link to a
Google Map of the pet’s location
and is then brought into a group
chat to coordinate. With Furtrieve,
a Mobile Virtual Fence can also be
created to place an invisible boundary around an owner’s pet that will
alert the owner if their pet leaves
the area. furtrieve.com