UX Design

I work with you to define your Personas and Customer Journeys. I design the wireframes and prototypes and test them with users. My deliverables act as a reference throughout the product development cycle.

Digital Strategy

I diagnose, redesign or recreate digital platforms and work closely with you to define the targeted solutions and long termed strategies to acquire new customers and engage current ones.

Workshops & Teaching

I offer personalized workshops and training to your team, instilling in them the importance of integrating UX and design frameworks onto their work & ensuring the sustainability of your product.

What I do

I work with established, up-and-coming companies, agencies and early-stage startups and I strive to grow their business (product or service) in the digital field. I provide all the vital tools for a company to succeed and sustain in a fast-paced, cluttered, and unpredictable environment.
My objective today is to ensure & strategize your long-term growth while respecting your company’s vision, business requirements and budgets.

In addition to the services I provide, below is a framework of some of the deliverables:

Some of the awesome clients I have worked with

What clients say

I've had the opportunity of knowing and working with Lara for the past few years. Her hands-on consultative approach and looking at things from unique viewpoints have helped me solve challenging UX problems. Lara’s solutions, thinking and ambitious helped us a lot to develop one of the unique digital ideas in the region if not globally. She most definitely shines in any working environment. Our collaboration did not end by delivering the perfect job but for sure will continue for future project. definitely worth recommending.

— Fares Zoughaib

Ammyali

I have had the pleasure of working with Lara on a visual and UX redesign project for our client. I am enthused and impressed by how Lara chooses simplicity over complexity and keeps the design interesting, appealing and accessible. Furthermore, she is a humble and unassuming person that is a pleasure to work with. I would happily recommend Lara for your visual and/or UX needs.

— Satish Shah

Project Manager at Wakralab - Qatar

Lara was involved with Kamkalima from the planning phase and continues to play a crucial role to date.
From the initial usability testing with teachers and students, and seamlessly integrating the results from the feedback into the design of the platform, to assisting us with our digital strategy, marketing and customer support processes.
Lara quickly understood the unique user-base Kamkalima has, and is always available with quick and easy-to-implement solutions.
We at Kamkalima consider Lara to be part of our team, and one of the reasons behind the increased activity Kamkalima platform has seen the past year.
I would recommend Lara to any startup willing to take their digital experience to the next level, as long as she still has time for us 🙂

Workshops & Trainings

Usability Testing

Usability testing is a way of evaluating how easy it is to use a product by testing it with real users. Users are asked to complete tasks, while being observed, to see where they encounter problems and confusion.

Information Architecture(IA) & Sitemaps

Digital Marketing Strategy

The experience or journey you offer your customers starts at the contact point and should never end. So together, we will work on marketing automation and lifecycle planning to keep on engaging your users and facilitate their navigation to reach different milestones, with your product.