With an AO Aftercare Protection Plan, you can relax in the knowledge that there's help at hand should your product break down.

We like to do things differently at AO and that's why we've teamed up with Domestic & General, the leading provider of appliance breakdown and warranty protection in the UK, to offer you a bespoke AO Aftercare Protection Plan with amazing features and benefits:

You'll pay nothing for approved repairs to fix breakdowns, or faults or damage caused by accident

Delivery

We’ll deliver any product to your home, 7 days a week and even the next day.

We schedule deliveries from 7am until 7pm.

You can choose a paid morning or afternoon delivery timeslot when you checkout.

Free delivery is also available.

We’ll text you a 4 hour timeslot on the morning of your delivery.

We'll give you your driver’s number just in case there are any issues.

Your driver will attempt to call you when they're on the way.

△ The earliest delivery date may vary based on your postcode.

Services
Stand Installation, Disposal

Services

Stand Installation £ 44.99

We want you to enjoy your new TV as soon as possible. Rather than messing about with cables and following loads of steps in the instruction manual, let us set it up for you. We'll attach the new TV to the stand that it comes with. If you've bought an additional TV stand, there's a separate installation charge. We'll also tune it in, set up any Smart features and connect up all your existing kit. We’ll even take away the bulky packaging.

Disposal £ 14.99

We’ll happily take away your old TV for you and recycle it. All we ask is that it’s unplugged and ready to go. The fee for this service relates to the cost of taking your old TV away on our van rather than the recycling service. If you've paid for installation, we will recycle your old TV free of charge.

Promotions

STAR BUY

0% Finance on this Star Buy

Get your home ready for Christmas with great deals on our Star Buys, delivered with a smile right up to Christmas Eve. Not quite right? We’ve got loads more deals lined up. Check them out here.

Product Overview

This curved 50” Sony 4K Ultra HD TV with upscaling gives you incredible picture quality. This model will soon be HDR capable, meaning you’ll enjoy stunning contrast and colour balance for amazing depth and realism. It has built-in Smart capabilities, so you can browse lots of shows and movies to watch on demand. Built-in Freeview HD means you can access 60 subscription-free channels, while YouView HD lets you catch up with TV over the last 7 days. With 4 HDMI ports and 3 USB inputs, you can connect lots of devices, too.

Features we love

Certified 4K Ultra HD with 4K upscaling

To achieve the Certified Ultra HD 4K stamp of approval, a TV needs to have true 4K resolution that uses four times more pixels than Full HD, as well as vivid 8 bit colour depth. By choosing this model, you can rest assured that you’ll experience the very best that UHD 4K has to offer. As the number of channels broadcasting in 4K continues to grow, your TV will be ready – so you can enjoy new content the way it was meant to be seen. You’ll also benefit from 4K upscaling to make more of HD channels and your Blu-ray collection.

HDR coming soon

Sony will soon release an update that will unlock the full potential of this HDR compatible TV. HDR takes 4K viewing to the next level, delivering incredibly vivid, life-like colours that’ll make sure you enjoy the ultimate home cinema experience. By ramping up the contrast, HDR provides brighter whites and darker blacks, so every frame is super-dynamic and detailed. This means a more realistic picture onscreen, so you’ll feel more immersed in what you’re watching.

Smart Capabilities

Catch-up on your favourite shows, chat with friends on social media and browse the web with this Smart TV. Simply connect it to your home broadband to access all of your TV’s Smart features. You can stream your favourite movies, surf the web and watch the week’s soaps at a time that suits you - so there's never been a better excuse to stay in.

Freeview HD with Youview HD

Freeview HD is the fuss-free way to watch your favourite shows. With 60 built-in channels, there’s always plenty to watch. You’ll have access to 12 channels in HD too, so whether you’re watching soaps or sports, you’ll get great detail and a clear picture. You can also watch any TV you’ve missed throughout the week with YouView HD. Scroll back 7 days and catch up on your favourite programmes. There are lots of box sets, series and films to choose from too – all searchable by genre, so you can browse with ease.

Customer Reviews

5.0 / 5
1 Review

100% would recommend to a friend

Showing 1 review

SJ081115 November 2016

Male, 35 to 44, Couple from Milton Keynes

5/5

Product Tester.

A customer who has been given a product to use and keep in exchange for an honest review.

Our review of the Sony KD50SD8005BU 50"

We wanted to upgrade from our small and tired television, and with Sony's 4K ultra HD curved 50" model, we have done so in spectacular style.
This really is an all-singing, all-dancing model and we are learning new things every time we settle back and explore with the remote.
It comes with built-in Freeview HD and YouView which is great, and boasts an incredible number of ports and inputs, which is really smart.
The television gives you instant access to YouTube and Ebay, so you can watch the latest viral clips, or purchase that online treat direct from the one remote, and without leaving the armchair, which is a nice little quirk.
There are a countless number of added extras and well-known apps for watching TV series and films.
Sleek and slender, and beautifully modern, the television is impressive even before it is turned on!
Not having had a curved TV before, we were a little apprehensive about taking this model, but the curve is subtle and adds to the viewing pleasure.
The picture quality is exceptional. A real wow factor!
Rather than sitting down 'to watch the box,' this is a beautifully designed piece of technology and it feels akin to having our own cinema in our front room.
The picture - and sound - have various levels and settings to suit whatever you are watching (football, music or animation for example), and the colours are beyond vivid.
Rather than feeling like we are watching it, we feel like we are being taken into the experience.
Watching nature programmes and football matches (as we have so far) have become an altogether crisper, cleaner and a much more engaging experience.
In the interests of balance, we have tried to find something that could be better executed, or easier to work (the whole set up was remarkably simple, which we weren't expecting), but truly, Sony have delivered a sensational television here, and we are smitten.
We recommend without caution!

* KD50SD8005BU was at the higher price between 29/09/2016 and 18/11/2016.

Intervening prices between the "was" and the "now" price have applied. Intervening prices may have been lower than the current price due to our price match promise or other promotions during the intervening period.

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