"Givinci" offers way to give locally while online holiday shopping

(WZZM) - You do not have to spend a cent to give to local charities this holiday season. A website created in Grand Rapids, funnels donations locally from some of the popular online shopping sites; all you have to do is click a button.

Givinci.com utilizes revenue generated from online advertisements to make a contribution to a cause of the shopper's choice. There are more that one million charity partners benefitting from Givinci.com.

"It's an easy way that anyone can raise money at no cost to the supporter or the charity and it's changing how causes and charities raise funds for their important work," says Founder and CEO Eric Kovalak.