@UXAndrew
Haha, college kids printing posters is a great use case!
Initially Printify was built with the average user in mind and I just wanted to bring a better user experience to the printing process.
As it gets refined, it's going to start to shift towards targeting photographers and storytellers and becoming an ecosystem of printing tools for them.

@UXAndrew
Anyone who wants a print! But I hear what you're saying. My motivation was building a product that'd make me comfortable giving some of my photos to my parents and saying: "go here, order prints".
With that said, the branding, marketing, and future feature set is going to be done with photographers in mind moving forward!