Goodyear awarded for soybean tyre technology

The
Goodyear Tyre & Rubber Company has been awarded the prestigious
Tyre Technology International Award for Innovation and Excellence, in
the category of "Environmental Achievement of the Year".
The awards took place during the 2018 Tyre Technology Expo in
Hannover, Germany.

The
award was based on a breakthrough by Goodyear, which has seen the
company successfully apply soybean oil in the tread compound of
tyres, as a replacement for traditional petroleum oil.

Following
extensive analysis and road testing, this new technology is now being
used in new Goodyear tyres and follows collaboration with the United
Soybean Board to develop soy-based technology to enhance tyre
performance.

"Our
work with the United Soybean Board presented a unique challenge and
opportunity for our material scientists and tyre engineers to employ
soybean oil in the development of superior performing tyres,"
said Chris Helsel, Goodyear's chief technology officer. "It is
exciting to see that work payoff with commercially successful
products, and an honour to be recognized by the industry for the
environmental achievement."