What on Earth Is JJ Abrams Teasing This Time?

This is a little teaser for JJ Abrams' next project "Stranger". It's a minute long, has no title card, and the guy at the end looks super creepy. What the hell is it for?

It's safe to say this isn't Star Wars, but could it be another super-secretive Cloverfield-like project? Who knows, but considering everything else Abrams has done recently has been gold, I'm stoked, even though I have no idea what it's going to be about.

Is it a Lost-style thing? Maybe something akin to Cast Away? Anyone got any other better guesses? [YouTube via Total Film]