Green Bay, WI—October 23, 2008—The logo and the name may seem a little morbid, even scary. But Brian Bartel’s message is a positive one: Now is the time to get out there and do the things you’ve always wanted to do.

ReaperList.com allows you to create and maintain your life to-do list, and once you complete those notable actions you can post a story about the experience to inform and inspire others.

After 10 months online, the site has surpassed 660 registered users throughout the US, Canada, Australia, and Europe. The number of hits to the site has grown from 6,000 in December to over 55,000. Traffic to the site continues to grow each month.

The site has already grown to include a wide variety of personal life goals. Some are inspirational (From Sparks, NV: Open a summer camp for Autistic children), some are ambitious (From Madison: Be the CEO), and some are funny (From Green Bay: Skinny dip in a different neighborhood pool every night for a week).

According to Brian, “Nothing gets done without a deadline, so the Grim Reaper is what you could call an extremely persistent life coach. People reflect on what their dreams are, they put them on a list for others to see, and voila, the dreams become goals. Although the site has large travel and adventure tourism sections, people have also been putting up their family and career goals. It’s been fun watching the site grow.”

Uploaded stories can be short (“Skydiving is awesome! Do it!”) or long (your daily journal of a sailing trip to Tonga). If you like an item on someone’s list or if you want more information, you can send messages to that list’s author.

The site content is available to everyone, whether they create a list or not. The home page includes links to the current top categories (Water Sports, Outdoor Athletic, and Economics) and from there you can see individuals’ lists and other activity categories. Browsing through people’s life goals and their stories is a good read.

Many people are uncomfortable sharing their life to-do list with complete strangers, so the site allows you to use whatever username you’d like (for example, Packerbabe, Hotmamma, or Wiki). Your username becomes your online persona, and personal information isn’t shared. Any lists, stories, or messages on the site pass a human inspection to prevent pornographic or illegal material from being posted.

Although new features are always being added, “Other social networking sites like MySpace and FaceBook try to be all things to all people. ReaperList.com will continue to be about what you’d like to do, who else wants to do it, who has done it, and who can help you do it. And the edginess of the Grim Reaper is a constant reminder that you’d better get moving.”