We entreprenuers hear it all over. SEO, blog, social media,SEO, Pinterest, videos.

But once I looked into the why behind it all, it made sense to me. Words. Google looks for words for people. If our websites don't have the words for Google to find...well, we will not be found. That simple.

So what do your customers care about? What do they have issues with? Write about that, solve those problems. You know...the ones that they are putting into the search bar to try to find help with. Tie it to your products, tie it to affiliate products. Your efforts will lead to sales. Win-win!