Overview

Event Overview:

Discovering marketing insights and strategies is at the heart of why you do research. Understanding how best to do research is at the heart of why you should attend the 2014 MRA Insights & Strategies Conference.

You along with hundreds of marketing research's best and brightest can gather in a unique collegial environment to see and hear nearly 30 hours of competitively selected presentations covering MR’s state-of-the-art.

You’ll also gain a competitive edge through support from your fellow researchers which begins through hallway meetings and best-in-class networking opportunities that can extend for a lifetime.

That’s why ISC is how the best researchers sharpen their game.

Visit the Expo at ISC

Whether you’re actively shopping for services and technology or just browsing for inspiration, there is no substitute for face time and at ISC you’ll get plenty of it. Visit with MR industry exhibitors in the Expo, meet new people and relax in the Vista Lounge and get an in-depth product demonstration in a Genius Lab. With so many industry professionals in one place and ample opportunity to share and learn, ISC will be the most valuable conference you attend all year.

Attendee Information:

Not hype: realism. ISC will focus not only on industry innovations and trends, but also on practical and advanced MR technical skills, analytics and data synthesis, and building business integration and storytelling skills so that our research can be truly valuable.

If you are a corporate researcher, research analyst, research executive, or innovator, ISC was designed for you.

Top Reasons to Attend

Be part of a warm and inviting research community.Spark creativity, by immersing yourself in new ideas, skills and innovations.Improve your status as an information source, returning with new tools, valuable contacts and a renewed approach to share with others in your organization.Discover your inner doodle artist in a business visualization session, learn how to build a culture that inspires your team, and see the future of market intelligence in an increasingly interconnected world – as you're enlightened and entertained by our keynotes.Get smart(er). Your success is not a coincidence but is born from dedication and nourished through education designed for you.Take a break in order to stay at the top of our game. Sure, you can (and should) take a vacation and time off, but there is also tremendous value in using ISC as a break from the day-to-day. A change of scenery, especially one that is rich with educational and networking opportunities, can help you develop new ideas and think in innovative ways.

Watch and learn from visual cues, body language and the overall atmosphere and environment. The opportunity to see, feel, touch and absorb the information being presented at ISC can add a new level of learning unavailable via online events.

Exhibitor / Sponsor Information:

Sponsoring or exhibiting at ISC is the perfect opportunity to promote your company directly to the decision makers and influencers you want to reach. Sponsorships are available for every budget and business.

About MRA:

ISC is sponsored by the Marketing Research Association, an organization dedicated solely to furthering the growth of marketing research. MRA’s total reinvestment of all revenues back into our profession directly enriches your career and those of other researchers like you.