In Part, Content Curation is “Filtering”

Once upon a time, the web was a straightforward affair. Lots of links – to lots and lots and lots of text. A decade on, it is virtually unrecognisable – a multimedia extravaganza where text has to compete with video, podcasts and animation.

A busy human being cannot cope with the flood of information and content. In fact people cannot easily “find the good stuff,” particularly in business verticals.

That’s one clear function of content curation: the use of human editorial judgment and filtering to cull meaning from the noise.