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Figuring out how to effectively scale a software business is often best reflected by taking a walk through the graveyard of failed attempts of companies similar to yours. Those big ideas and the software solutions that vendors attempted to bring to the market have just as much of an impact on scale as the steps of their leaders that these failed companies took or didn’t take to execute their vision. Businesses can no longer survive with their software operating in a silo.

And business leaders will no longer tolerate data being scattered among application silos.

Software has dominated the world of business for many years now. It’s become such an integral part of the business world that 2014 saw a number of high-profile CEOs and notable industry analysts proclaim “every business is in the software business.” So what does that mean?