Measurement Standards 2 Emerge from “Commitment Conference” (again?)

(Hat tip to Jack O’Dwyer’s June 2 newsletter article from which pieces of this post were culled)

Communications and measurement industry heavyweights will using next weeks’ European Measurement Summit in Barcelona (June 16-18), as a back drop against which to talk about “establishing standard metrics and measurement techniques for adoption throughout the industry” in what is apparently being called the “Barcelona Declaration of Research Principles.”