The New York Times’s landmark metered paywall will be two
years old next month, and it’s already successful beyond anyone’s
expectations. Its impact is reverberating through what remains of the
newspaper industry, as publishers seize on lessons learned by the Times and try to apply them to their own, smaller operations.

And the NYT shows no signs of slowing down yet, with its digital subscriptions reaching 640,000
in the fourth quarter. The paper added 74,000 net new subscribers in
the period, more than in any quarter since the first full period after
the meter launched, as you can see here: