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Posts Tagged ‘business card design’

We are happy to introduce, Wayfare Wellness, a new FiG client. Wayfare Wellness was a part of a downtown medical clinic operating under a different name, and they recently decided to branch off on their own. Our new client specializes in massage therapy to enhance the patient’s quality of life. Massage therapy contributes to injury recovery process, improves range of motion, softens inner scar tissue, and delivers overall therapeutic revitalization of the body’s muscles.(more…)

CourtSide’s old logo had little connection with its name, which potentially would create disconnection with the company and its service. In order to change that, the FiG team extracted the elements from the company’s name – C and S. The broken square shape is the combination of the letter C and letter S. It also looks like a maze, which represents the benefit of CourtSide’s consulting service: helping clients navigate HR management.

The Color – Orange and Blue

The FiG team continued the color theme of orange and blue in the design, but changed it to more bright and opposite colors. When using opposite colors, a design can often create tension which generates a certain degree of excitement and attention.

The Business Card

Business card along with other brand materials is one of the most important presentations of a company’s identity. With the new logo in mind, the FiG team utilized the shape and color of CourtSide’s logo and created something unique to extend the new brand identity to their business card.

Design concept: Our FiG creative team took a lifestyle approach on this project. The branding focuses on the five Great Chinese Elements: Gold, Wood, Water, Fire, Earth.

Logo: The lotus image in the center indicates a calm and peaceful mind for Open Lotus’ clients. Each of the five pedals presents one of the five Great Chinese Elements.

Business Cards: The five strips across the logo also represent the five Great Chinese Elements with the elements’ colors. The same colors also show on the back of the cards, in artistic & flowery images.

Design Concept: In order to create a different meaning from most other competitors, our FiG creative team brought the active and holistic concept to life. The idea behind it is that Denver Sports and Family Chiropractic Center is not a quick-fix, but a full recovery clinic that cares about your longevity.

Logo: The running athlete represents the active movement that the clinic’s patients hope to regain. The whole body outline along with the active movement indicates the holistic benefit of full recovery.

Business Cards: The curve between the logo and business card content shapes like a mountain, which vitalizes the running athlete and gives it a vivid interpretation of a complete cure.