Important: This tab must remain open during the remainder of the process. Connection will fail if this tab is closed.

Saving ValueTrack Parameters

Once the connection between SharpSpring and Google Ads is established, you will need to save your ValueTrack parameters. To do so, do the following:

In SharpSpring's top toolbar, click User Settings>Settings.

In the left menu, under Third-Party Settings, click Google Ads.

Under Value Track Parameter Settings,type keyword and creative in the respective fields.

Click Save ValueTrack Settings.

Note: If you are not using the default suggested parameters of keyword and creative, then these words will vary depending on the custom parameters that have been set up in your Google Ads account.

Matching Google Ads Keywords to Tracked Leads

With ValueTrack parameters, SharpSpring allows you to pass in valuable keyword data that is generated from advertising clicks. Your ValueTrack parameters can be found in different locations within Google Ads, depending on how your account is set up.

Generally, you can locate your ValueTrack parameters in Google Ads by doing the following:

Ensure that active campaigns found in the client's Google Ads account are displaying activity.

Verify that auto-tagging has been enabled.

Confirm that the tracking template has been placed in the account settings. If it has, confirm that no other tracking templates exist on either a campaign level or an ad group level.

Q: Are there any time limitations or restrictions for campaigns?A: Google will not push data into SharpSpring if the connected Google Ads account has zero active campaigns, or if zero activity is found for all of the active campaigns. There must be active campaign data within the last 30 days from the time that you are trying to integrate. Otherwise, the integration will not complete.