What Are Content KPIs & Why Do They Matter?

Because when you do not consider the content KPIs that will go into your ongoing reporting – and ultimately your overall content strategy – you can make errors in judgment that ultimately will doom your content marketing (and SEO) efforts.

When you consider or communicate incorrect key performance indicators, you also run into making decisions based on a result that may or may not be true.

When these results are reported, uncertainties can creep into your content strategy, and can ultimately derail your success.

Let’s take a look at the most common content KPIs and what they can do to help you become a more successful digital marketer.

Key performance indicators for online marketing can fall into four categories: