Apple Store app updated [Update: US and Europe only]

Apple's Apple Store app has been updated to version 1.3 and brings with it some new features... even if it's still iPhone only.

Enhanced in-store mode lets you get help and support quickly when you’re at an Apple Retail Store.

The ability to custom-configure a new Mac with the options you want.

Unfortunately, they didn't update the icon. Let's hope a universal version is on its way. More screenshots after the break, and if you customize yourself a new Mac with the Apple Store app, let us know how it works for you.

UPDATE: It's showing up in the UK app store now, so it look like it is rolling out internationally.

UDPATE 2: We reached out to Apple PR and they told us it's US and EU only for now, more precisely:

Yesterday we updated the US version and launched the app in Europe (UK, France, Germany, Italy, Spain, Switzerland).

Giuseppe, You might be able to use a bogus US address to download freebies, but if you want international access to pay content and apps from the US store you'll need a real US address attached to your credit card. You can use a forwarding company to get your own US address and set up your account that way. See here: http://bit.ly/iMWJZa

Got it using my address at 90210 Beverley Hills ;)
Ridiculous that you can choose to search in Canada but not download here. I do like the updates though, fancier and I love the custom-configuring options.

Actually, this is not iPhone only. I was at the Apple Store Walnut Street today (at 4:45pm est if you want exact) and whipped out my iPad 2 to check into a Genius Bar appointment. Shortly after that, I got a push notification alerting me they were ready, followed by a Meet Up screen. Proof: http://twitpic.com/5190hnhttp://twitpic.com/5190hm

Great post. I used to be checking constantly this blog and I'm impressed! Very useful information specially the last part :) I take care of such information a lot. I was seeking this certain information for a long time. Thank you and best of luck.