Kalaignar Asia will cater to the entertainment demands of the Tamil people in Southeast Asian countries. The channel will be broadcast through THAICOM-5 satellite and will be operated from the Kalaignar TV premises in Chennai. The 24 hour entertainment channel will focus on daily soaps and films for entertainment.

Kids channel Chithram, which will compete with Sun TV Network’s kids channel Chutti TV, would go on air before the end of this year. The Network has already obtained the license for the kids’ channel.

The coming weeks will also mark the launch of four new shows on Kalaignar TV, the Tamil GEC. The shows scheduled to go on air in August are Karuthu Yutham, Poova? Thalaya?, Aval Oru Minsaram and Idhu Rose Neram.

Karuthu Yutham is an hour long offering in the format of a debate. The first episode will be aired on August 2 at 1:30 pm and will see participants debating the emerging nightlife culture in Tamil Nadu, with both men and women frequenting night clubs.

Tamil celebrity artists Kushboo and Sripriya will play host in the weekly talk show, titled Poova? Thalaya? (meaning head or tail). The two Tamil movie actors will lock horns on various welfare issues concerning women. They will represent two diverse views on any given topic.

The daily soap, Aval Oru Minsaram, will be aired from Monday to Thursday and has been slotted at 9:30 pm.

Saturdays will see a new programme, titled Idhu Rose Neram, which is being produced and anchored by a transgender, Rose, who holds a PhD in psychology. The show will see her raise topics of relevance for women.