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The recent launch of the much delayed Childhood Obesity Strategy turned out to be something of a damp squib after being trailed as one of the most important health initiatives of our time.

With voluntary targets set to cut sugar in children’s food and drink by 5%, ultimately rising to 20% and a threat that Government will ‘consider alternative levers, if insufficient progress is being made’, the language of ‘should, might and we encourage’ is hardly going to promote a rush by suppliers in the food industry away from sugary drinks and junk food.

Debate has been raging in recent weeks about whether the public have begun to notice the impact of cuts to local government services, following a recent opinion poll which suggested they hadn’t, and the Prime Ministers own intervention in his own local council’s approach to budget constraints.

Much focus is placed on the big spending budgets of adult and children’s services, ones that the public are often not regularly engaged with, ironically the services that they experience on a daily basis, like parks, public realm, refuse and leisure services are being eroded significantly.

There was a real feel of local government being at a crossroads around the LGA conference in Birmingham this week, particularly as the LGA launched its report into future financing to coincide with the start of the event. What it showed was that based on current projections there will be a £16.5b shortfall on council budgets by 2020.

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Promoting excellence in public services

APSE (Association for Public Service Excellence) is a not for profit local government body working with over 300 councils throughout the UK. Promoting excellence in public services, APSE is the foremost specialist in local authority frontline services, hosting a network for frontline service providers in areas such as waste and refuse collection, parks and environmental services, cemeteries and crematorium, environmental health, leisure, school meals, cleaning, housing and building maintenance.