I have been making this cake since I was a child - my grandma helped me the first time, a great memory for me. I love to substitute cold coffee for the water - wonderful flavor enhancer - try it! VERY moist cake, we usually do not frost this as it is so moist.

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Not only is it my favorite chocolate cake, it's incredibly simple AND vegan! I can't give it enough stars. The only modification I ever do is sometimes I add chocolate morsels, but the cake is really great even without that.

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My nephew has an egg allergy. I was looking for a dessert for him. This cake was a perfect fit!! I was totally surprised by how moist and fluffy the cake turned out. I have looked for several years for a cake recipe better than the box cakes. This is it. The only thing I did different from the original recipe was I had to use two different cocoas. One was special dark and the other original Hershey's cocoa. I will definitely make this again and again!!!

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Wow! I made this two days in a row. First I made one as a bunt cake for a potluck (dusted with powdered sugar). The next day I made it as a half sheet cake for a birthday party. Everyone was amazed when I told them it was vegan.

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Had friends over last night and needed a good easy desert. We all really enjoyed this...very good & very easy. I put peanut butter chips in at the last minute on a whim and it was great. Followed the recipe except I decreased the sugar to 1 1/2 cups and I never use oil, but applesauce instead. Thanks!!

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The note about it being popular during the depression makes sense. My grandparents were married 2 days before the stock market crashed in 1929. We have loved this cake for all family gatherings. I have been trying modified versions with oils and vinegars that are fruit infused, give it a try.

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This cake is so easy, delicious and versatile! We don't have any allergies & we're not on any special diets and this is still a cake we will make over and over again! This chocolate one is wonderful and you can sub cold coffee for the water for a more intense chocolate flavor. I've made a vanilla version by subbing extra flour in place of the cocoa powder and throwing in a little extra vanilla extract. The orange one is AMAZING!!! You sub extra flour for the cocoa powder in the recipe, orange juice for the water and add the zest of one large orange to the batter. Topped with whipped cream or an orange glaze -WOW! I've seen lemon and spice versions as well and I can't wait to try them!!