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Meredith College Selects MSA Marketing as Media Agency of Record

Premiere women's college recognizes media expertise.

RALEIGH, NC, March 21, 2013 /24-7PressRelease/ -- Kristi Eaves-McLennan, Meredith College executive director of marketing, announced the selection of MSA Marketing as the media planning and buying agency of record for the premier school located in Raleigh.

"We wanted a media agency partner who had extensive knowledge of regional media and the audiences we target, as well as knowledge of our organization and our goals," stated Managing Director of Marketing Karen Dunton.

Sue Toth, VP/executive media director of MSA noted, "Meredith College has been a premiere entity on the educational landscape or a long time. It's a privilege to partner with such a prestigious college and we look forward to building their brand in the community as well as across the region."

Meredith College is a premiere woman's college for undergraduate students and a high-quality provider of co-educational graduate programs. It ranks 3rd among colleges in the South by U.S. News & World Report and has also been named one of the "Best Colleges in the Southeast" according to Princeton Review. Meredith is one of only two women's colleges in the country to have earned The Association to Advance Collegiate Schools of Business International (AACSB) accreditation.

About Meredith College
Founded in 1891, Meredith College is one of the largest independent women's colleges in the U.S. Meredith offers comprehensive liberal arts and professional studies for undergraduate women. Meredith also offers coeducational M.B.A., M.A.T., M.Ed. and M.S. in Nutrition programs and coeducational business, paralegal, dietetics and pre-health certificate programs. Meredith has been cited as one of the "best colleges" in the region and the country by U.S. News & World Report, Princeton Review and Forbes.com. For more information visit www.meredith.edu.

About MSA Marketing
MSA Marketing drives consumer action by building and evolving strong brands. Founded in 1991, MSA serves clients in diverse industries from healthcare to highways, utilizing a customized, results-oriented course of action that ensures a measurable ROI.

MSA provides insightful strategy, smart creative, efficient media, on-target messaging and people you enjoy collaborating with in the process. Based in Raleigh, North Carolina MSA's clients include UNC Health Care, Rex Healthcare, The Umstead Hotel & Spa, the North Carolina State Fair and the North Carolina Turnpike Authority. Visit www.thinkmsa.com for more information.

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