Description

Danish silent film actress Asta Nielsen became a brand name in movie houses around the globe in the early 1900s. Known simply as "The Asta," she exhibited both a subtle eroticism and a naturalistic style in her performances, which propelled her into international stardom. Nielsen's worldwide fame was made possible by film distributors adept at contracting long runs for films in cinemas around the world. This volume examines the role of these newly developed film distribution strategies and the resulting emergence of the international film star.

Author Bio

Martin Loiperdinger is Professor of Media Studies at the University of Trier. His publications on early cinema include articles, books, television shows, exhibitions, and DVDs.

Uli Jung teaches English literature and film at the University of Trier and has published extensively on early German film.

Reviews

“[P]resents case studies from 22 countries about Asta Nielsen’s significance as a feature-length movie star in the years before World War I.45.3 July-Sept. 2014”
— COMMUNICATION BOOKNOTES Qtly

Part III: The Making of the Film Star in Germany8. ‘Die Duse der Kino-Kunst’: Asta Nielsen’s Berlin Made Brand / Martin Loiperdinger9. Advertising Asta Nielsen and the Long-Feature Film: The Case of Mannheim / Andrea Haller10. Screening Asta Nielsen Films in Metz Before the First World War / Pierre Stotzky