If you are walking on the street and someone's following you may be you get really scared and run away. But when it comes to social media particularly on Facebook page you get very excited and may try to engage with new follower. It just doesn't happen with you, every social media manager wants to get lots of followers and ultimately reach.

Peg Corwin's insight:

It can't be said often enough. We need to engage and be relevant to our FACEBOOK FANS. Infographic tips on how-to.

Facebook for Business Marketing
Facebook for Business Marketing is a compilation of curated posts on both free and paid ways to use Facebook to market your small business. Click image or title to see full post. Use categories in the upper left to find what you want. See curated posts on other social platoforms at http://pegcorwin.com @fbforbusiness @pcorwin
Curated by
Peg Corwin

Your Facebook page organic reach is going to drop up to 20%, but nothing is actually changing. It's all about how Facebook reports it. Here are th

Peg Corwin's insight:

Facebook pro talks about what Organic Reach used to mean, what it means now, and what is really important. "How Facebook reports on the number of people who “saw” your post does not change the number of people who acted (reacted, commented, shared, clicked, converted) on it. These actions are what matter most."

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Find out what to expect from the changes and learn how you can best maintain interaction and visibility with audiences on the Facebook news feed.

Peg Corwin's insight:

Do watch the video from FB embedded in this post explaining the BIG FB news feed changes, my marketing friends. Old link-posting, image-posting or video-posting strategies will get little or no Fan reach going forward.

This is a must-read post explaining best practices now, which include: build a community who comments and discusses, entertain while you educate, use Facebook live video, run FB ads, invest in other platforms.

FB groups, events and personal profiles will all be hit with the same changes. No safe harbors.

Over the next few weeks, marketers can expect users to see less of their content in News Feeds, as Facebook once again shifts its focus to friends and family.

Peg Corwin's insight:

"What Facebook seems to tell us is that content with a lot of engagement and conversation will be prioritized. This means comments and replies, Andrews explains -- and live video is one type of content that tends to receive a higher amount of that type of engagement."

Facebook is making another major overhaul to the Facebook news feed and businesses are coming out on the short end of it. What can you do to protect your business and continue to reach your ideal customers?

Peg Corwin's insight:

Facebook marketers, to cope with FB's big feed changes, check these sensible recommendations. This includes fewer posts, more live video and more ads.

“Facebook is making a huge change to its News Feed algorithm to prioritize friends and posts that spark comments between them at the expense of public content, news outlets, and importantly, the total time spent and ads you see on the social network.”

Wondering how marketing on Facebook, Instagram, Twitter, LinkedIn, & Pinterest will change in 2018? Social media pros offer their thoughts.

Peg Corwin's insight:

For 2018, Facebook marketing pro Mari Smith advises you to "post less and boost more." Use Facebook ads, groups and video to grow. "Facebook is making a major play to surpass YouTube and Netflix as the source for video content."

Facebook said in November 2016 that it would adjust its organic reach metric to only count impressions when a Page’s post appeared on someone’s screen.

Peg Corwin's insight:

Facebook marketers, you will shortly see real organic reach stats as Facebook changes reporting in 2018. It will only count impressions when a Page’s post appeared on someone’s screen. (Ha, and that's what you thought it meant already!)

By Caitlin Ramrakha, Product Marketing Manager, and Chetan Gupta, Product Manager Since launching 360 video on Facebook, we've seen more than 1 million 360 videos shared on our platform.

Peg Corwin's insight:

Facebook video marketers, are you into 360 video? If so, Facebook has a page of resources for you. -- Find tutorial videos, lists of workshops and events around the world and a camera loan program. Looks like FB is going full-on into 360.

In order to take advantage of Facebook Analytics, you need to use pixel Events. Here are details on how you can use Analytics and how to set Event

Peg Corwin's insight:

Facebook analytics (not FB Insights or FB Audience Insights) as powerful at Google Analytics? Yes, if you add custom events. Get the inside scoop on its power here. It includes website as well as Facebook data.

Facebook is combining its Snapchat Stories clone with features Snapchat can't match. Starting today, users of Facebook Groups and Events will be able to..

Peg Corwin's insight:

"Facebook Stories posts will follow rules set by admins for the standard wall posts. So admins can either allow posts from everyone and delete ones they don’t like, or they can require approvals of posts. And to encourage people to kick off a Story, Facebook will show an open bubble atop the News Feed for you to add to if you’re RSVP’d for an event happening right now."

Social Media Marketing Podcast 274. In this episode Dennis Yu explores how the Facebook algorithm works and what marketers need to know.

Peg Corwin's insight:

How does Facebook's algorithm determine what posts to show? There are mainly 3 factors, says Dennis Yu: engagement it gets, content topic and timeliness of topic. Check watch times of your videos, the ratio of shares to likes to judge engagement.

Discover best practices to help you safely and legally regram other people's content on Instagram.

Peg Corwin's insight:

Instagram marketers, learn how to share instagram images legally (get permission) and professionally. "Often the fastest and easiest way to get permission from someone is to post a comment directly on their post, asking permission to repost it. Your comment doesn’t have to be long or technical." Understand how the Repost for Instagram app works.

If you didn't create the content, ask before you post. Copyright infringement violations is fraud (stealing, basically). You didn't plagiarize in 7th grade (well, after that one time anyway), so don't start now or the virtual pitchfork crowd will destroy your reputation.

Learn how to create private Instagram collections to organize saved posts you want to refer to later.

Peg Corwin's insight:

Instagram marketers, are you using Instagram Collections to analyze saved mentions of you and your brand, track competitors, group user generated content that you have permission to use, and to get inspiration?

A public figure page is a great way to grow your personal brand and offers many benefits over a personal profile, including the ability to run ads and collect leads.

Peg Corwin's insight:

"A public figure page [on Facebook] is a great way to grow your personal brand and offers many benefits over a personal profile, including the ability to run ads and collect leads." To build personal brand credibility, create a Why video, collect endorsements and interview thought leaders. Then amplify your reach with paid ads.

Want to build your personal brand on Facebook? Of course you do! Facebook is the largest social media platform on the planet with over 2 billion monthly users. That’s a huge platform! And it’s engaged, too. Pew Research shows that approximately 75% of Facebook users check the site daily. And they’re not just scrolling and bouncing. …

Peg Corwin's insight:

If you want more Facebook engagement and followers, check this advice from a guy who has 900k of them.

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.