Salesforce has just now signed a $689 million dollar acquisition deal with Buddy Media, a social media and marketing company. This acquisition is interesting not only for its newsworthiness, but also because the online conversation concerning the sale is mostly centered around a personal response video created by Buddy Media’s CEO Michael Lazerow two hours after he signed with Salesforce.

As the start of the video, Lazerow sits in front of the camera holding his iPad and scrolling through slides of his own personal story and reaction to the sale of his company. He doesn’t speak but smiles often through the video as he shares personal experiences and emotions.

Lazerow’s slides discuss briefly two near death experiences caused by heart problems that he had at a young age, how those experiences have helped him grow, and his happiness over the sale of Buddy Media.

Twitter especially has been a-buzz with conversation about this video with the majority of people empathizing with Lazerow, calling the video “inspiring,” and re-sharing it on many different social media platforms.

In this week’s episode of the Future of Engagement, Murray Newlands discusses Lazerow’s personal response video in greater detail. Newlands sheds light on Lazerow’s reasons for creating the video and talks about what you can gain from watching the video Lazerow made following the sale of Buddy Media.

Highlights:

Salesforce Acquisition

Buddy Media CEO Video Response

Building Brand Loyalty and Engagement

The social media monitoring tool Alerti was used to make the graph above. It is evident through the information above that most of the conversation about Lazerow’s video has been over Twitter and blogs. Alerti is a great tool for bloggers since it lets them see what people are saying on certain topics through different social media platforms

Gail Gardner is the founder of GrowMap.com. She is a Small Business Marketing Strategist she mentors small businesses, bloggers, and freelancers.
After 23 years in the field with IBM and 5.5 years managing AdWords accounts, her focus shifted to small business marketing strategy. GrowMap.com is listed by Cision as a Top 100 Site for Marketers and has received three Small Business Influencer Awards from Small Business Trends. Named by D&B a Top 50 SMB Influencer on Twitter, you can follow Gail @GrowMap and on LinkedIn.