Tag: marketing

On May 25, 2018, the world marked another historical internet milestone as the European Union (EU) launched a sweeping set of data privacy laws known as General Data Protection Regulation (GDPR). GDPR gives consumers protections and rights for how their personal data is collected and used, and it comes with serious penalties for businesses that violate those rights. GDPR is not just limited to businesses operating within the EU. Any company that reaches customers in the EU is subject to these laws – which means almost all e-commerce businesses and services will need to be GDPR compliant now that the laws are in effect. In this post we will cover providing informed website consent which is one the of most visible user experience aspects of GDPR. Continue reading “User Experience for GDPR Compliant Website Consent”

My wife and I recently got to visit the Champs Élysées and the MontaigneLouis Vuitton stores in Paris. Both of us are fans of the LV brand, so this was a trip we looked forward to for months. We did a good bit of research to prepare for our trip. My wife went in knowing what kind of items she wanted, and I went in being forewarned by travel reviews about the long lines to get in the stores, the pushy shoppers jostling for position, and the condescending Client Advisors who act like they are doing you a favor by helping you complete a sale. What I happily found was none of my preconceived notions turned out to be true. Continue reading “The UX of Louis Vuitton Paris”

I care about you my dear readers, so here is some free Digital Marketing advice: always be very mindful what you post online because the internet never forgets. You can delete a post that you wish you’d never written, but you can never undo the impression that you make on the people that read it. You can also never get rid of the screenshots people will take of your ill advised rant. Continue reading “The Internet Never Forgets”

I have lived in the Deep South most of my life, and I know first hand how when reports of impending bad weather start, people invade the grocery stores. It was no surprise then that in late August and early September, the threat of Hurricanes Harvey and Irma caused widespread panic throughout the southern half of the United States. I have no idea why, but convention has always dictated that we buy eggs, milk and bread before a storm. Seriously. For a long as I can remember, bad weather coming meant that we needed to go out and buy the ingredients for French toast.Continue reading “About Harvey, Irma, and Bottled Water”