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Ilana Rabinowitz

As the vice president of marketing at Lion Brand Yarn, Ilana Rabinowitz focuses on marketing to consumers through e-commerce, social media, and email. She blogs about marketing at Marketing Without A Net and Social Media Explorer. Ilana approaches marketing with an uncompromising focus on the customer grounded in psychology and neuroscience to truly understand what motivates people to buy. She writes and tweets about innovation, e-commerce, and digital marketing.