Why Social Is More Important Than Ever

Search Engine Journal explains really well why you might be losing traffic to Google if you fall into a certain website classification. But it’s been our experience that even new websites aren’t getting as much direct traffic from Google as they used to. And that includes websites where Google is not providing direct information.

Nevermind why this is happening. The truth is, you can’t do anything about it. Except one thing: Seek alternative sources of traffic.

Now, more than ever, it is very important to seek website traffic from other sources. But what sources should you consider? Here are three specific sources I’d recommend for getting more website traffic besides Google search:

Guest blogging – Much has been said about guest blogging. I won’t harp on the benefits. One thing is for sure, however. If you guest blog correctly, you’ll get more traffic to your website. Start with blogging on sites within your niche or that target the same audience you do.

Social media – Google can’t control Facebook, Twitter, and other social media sites. If you’re more active on these sites, you’ll drive more traffic to your website. You may also appear in Google search more for your brand name, which is a huge benefit. By the way, Google+ is included in this category, and you should know that Google+ is counted as a separate referrer channel in most analytics packages than Google search.

Paid advertising - Google wants your money. They want you to advertise with PPC. That’s why they’ve made certain changes like (keyword not provided). Don’t get upset about it. PPC is a good traffic generator. Use it wisely.

I know what you’re thinking. PPC costs money, and that’s true. If you want a less expensive alternative, spend some time on social media. It’s growing in its payoff benefits.