Easily recognized as something intended to be silly, let us all admit that we would listen to a full-length album of Wainwright singing chewing gum jingles. Rufus quickly summarizes his accomplishments at the beginning of the sketch, perhaps the funniest being “written an opera,” which he says with a slight head shake, implying his prowess as a musician is really that articulate and that literary and probably tantamount to genius.

Then come the jingles. His talents aren’t discredited, but amplified as he gives us a preview of “Rufus Does Gum,” the fictional (but real, maybe, if we all wish for it) show made up of his renditions of famous gum jingles, meant to make us think about human emotion and mint. Watch below. (via Stereogum)