The hugely popular Fire Tablet is now available in hot new colors (though I suspect basic black will remain a bestseller): Tangerine, Magenta, and Blue. Ideal for the mobile office, the Fire Tablet will only continue to grow in popularity.

Coming soon: Alexa, a cloud-based voice service that provides quick access to the entertainment you want, including music, games, audiobooks, and more. Alexa also allows you to ask questions, shop, find news, weather, and more – just press the home button and ask.

Amazon Underground, a one-of-a-kind app store experience where thousands of apps, games and even in-app items are 100% free – including extra lives, unlocked levels, unlimited add-on packs and more

Enjoy millions of movies, TV shows, songs, Kindle e-books, apps and games — including Netflix, Facebook, HBO, Pandora and more

8 or 16 GB of internal storage. Free unlimited cloud storage for all Amazon content and photos taken with Fire devices. Add a microSD card for up to 200 GB of additional storage.

Prime members can choose from thousands of Prime movies and TV episodes to download for offline viewing – at no additional cost

Up to 7 hours of reading, surfing the web, watching videos, and listening to music