Datapocalypse Now: Will the CCPA Cancel Digital Advertising?

Chicago partner Darren Cahr and Washington, D.C. counsel Katherine Armstrong co-wrote and cross-posted a significant article for two of the firm's blogs—DBR on Data and DBranding Blog—titled “Datapocalypse Now: Will the CCPA Cancel Digital Advertising?” This post takes a deep dive into the increasingly pervasive world of digital advertising and data collection, and looks at the potentially dramatic impact of new privacy laws and regulations such as the California Consumer Privacy Act. Organizations looking to use powerful analytic marketing tools while remaining compliant in this new fluid legal environment will be faced with difficult choices, but these complications may also present opportunities for those willing to embrace a new approach.