IN THE HOOD – WILLIAMSBURG: BLACK BEAR BAR

If you Google Black Bear Bar, just opened on the traffic heavy North 6th St in Williamsburg, you’ll have to do a lot of digging to find any information on the spot. “That’s her style,” the friendly bartender told us last night of owner Jessica Wertz (No Name, Lone Wolf), “and this is her new baby.” Save for an Instagram account, Black Bear takes an almost non-existent approach to promoting itself in the social media heavy digital age. Much like our new favorite LES spot Sel Rrose, Black Bear’s lack of self-promo asks its clientele to find it, rather than the other way around. The bar also draws in passersby visually with a showroom-esque entry way that features three motorcycles, brightly put on display. In the back, the space is dimly lit and features a wrap-around bar, pool table, and lends itself perfectly to both an after-work drink and a late night drop in. While the staff is happy to make you just about any drink you’d like, OAK recommends Black Bear’s on-tap Old Fashioned.