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26.
Personalization Works, Even at Peak
5% of Shoppers engage with recommendations
5% of shoppers engage with product recommendations; drive 30% of revenue

27.
Shoppers Use Search and Recommendations for Better Results
SHOPPERS THAT
USE BOTH
SHARE OF CYBER WEEK REVENUE from shoppers that
use recommendations and site search
1%
11%
SHOPPERS THAT
USE SEARCH
5%
SHOPPERS THAT
USE PRODUCT
RECOMMENDATIONS
10%

28.
3 Holiday Season Takeaways
The Holiday Season
Starts Early
Personalization
Matters Even at Peak
Phones are a Crucial
Part of Digital
Shopping Journey