Primary is a NYC-based venture capital firm that makes seed investments in Enterprise SaaS and NextGen Commerce companies. We invest in a handful of companies each year and put real resources into giving them the best chance to win.

With $1.5 Million In Seed, CredSimple Verifies That Doctors Are Legit

CredSimple, a startup building a medical credentialing database, has raised $1.5 million in seed funding to help healthcare and insurance companies manage their doctor networks.

Ticketfly Raises $50 Million

Ticketfly closed a $50 million Series D funding led by private equity firm Riverwood Capital. In addition to product development, the money will be used for a move into larger facilities "and into adjacent verticals," according to the press release.

Tracy Baker

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Operating Partner Network

Startups are dangerous work. No venture firm can help navigate these challenging waters on its own. We understand our limitations as advisors and aim not to answer questions dogmatically, but to connect our founders to true experts who have solved the same problems many times before.

We believe we can help our portfolio win by relying on the strengths and expertise of the NYC tech community. Our Operating Partner Network and Technical Advisory Network represent over 300 of NYC's top experts across dozens of functional areas who are eager to help you succeed.

Just a few OF THE 300+ partners in our Network...

Aaron SchildkroutUberHead of Data

Adam LiebmanSinglePlatformFormer EVP Sales

Andrea KayalSignpostVP of Marketing

Andrey Akselrod SmartlingCTO

Ben Sesser Enigma.ioVP of Operations

Beth FerreiraFab.comFormer COO

Brian Tomasette GoogleHead of Strategy, Adx

Carolyn ChildersHandyVP of Operations

Cassie Lancellotti-YoungSaillthru EVP, Customer Success

David BlankeClarifaiGeneral Manager

Glen de Vries Medidata SolutionsPresident

Huanlei Ni - DirectorZocDoc Product Management

Jason GrunbergSailthruDirector, Marketing & PR

Jeffrey SzczepanskiStackExchangeCOO

Jesse HertzbergLivestream CEO

Michael ManneNamely VP, Sales

Nate FaustJet.com COO

Peter ChenSinglePlatformGM

Robert LoCascioLivePersonFounder & CEO

Ryan McIntyreThrillistEVP of Marketing

Steve MillerWarby ParkerCFO

Ryan UrbanBounceExchangeCEO

Tad Martin Collective[i]CEO

Tom NewmanInteractive One President

Don't just take our word for it...

We’re excited to have Primary as an investor. They bring value way beyond the check.

— Marc Lore, Jet.com

Brad has been a trusted advisor for years. Primary is a great asset to any startup.

— Andrew Dreskin, Ticketfly

Having raised over $75 million, there’s nobody I’d rather have on my side than Primary.

— Anil Aggarwal, TxVia (Acquired by Google)

Ben brought support and guidance that has truly impacted Coupang’s success.