Electronic music in commercials

In 1982, American-based 7-UP got in touch with a UK agency to get a 30 second tune made by someone who was “happening” at the time to advertise their drink. So the agency contacted Gary and offered a £10,000 deal so he recorded 3 pieces of music with lyrics supplied by them. When the recordings were sent to the Americans they had not heard any music like this, and they were expecting something in a punk style as that had just arrived over there so these recordings were never used.