NIPSEY HUSSLE "CRENSHAW" $100 ALBUM RELEASE

When Los Angeles Legend and rapper Nipsey Hussle launched his #Proud2Pay Campaign, Mizzle was called on to produced the exclusive launch event in LA. From conceptualizing the activation to overseeing the production and music programming, the collaborative efforts between Nipsey Hussle and Mizzle resulted in one of the most impactful moments in Hip Hop History. The event garnered so much attention that Jay-Z had one of his reps call into the store to support the movement and buy 100 copies of the album.