Sony Ericsson's K770i Cyber-shot cellphone has been announced today: it's only 14.5 mm thick, has a 3.2-megapixel camera with Photo fix function and is expected to launch in Europe sometime in the last quarter of this year. Hopefully it will make the jump to the US soon. Full specs and press release after the jump.

London, 14th August 2007. Sony Ericsson's new K770 Cyber-shot phone, announced today, is a digital camera, a photo album and an elegant phone all in-one. Still a phone first and foremost, it allows you to send and share your photos as soon as you've taken them.

At just 14.5mm slim and finished in a fashionable Truffle Brown, the K770 can take pictures as good as a standalone digital camera; pictures can be printed up to A4 size. The camera can also be used for video and comes with a powerful photo light for indoor photo-taking and filming. As with all Sony Ericsson Cyber-shot phones, 'ease of use' sits at the heart of the experience. To take a picture, just slide open the lens cover, find your subject and shoot.

"The best moments in life always seem to happen when you don't have a camera," says Helene Barnekow, Head of Central Marketing at Sony Ericsson. "If you like the idea of having a snapshot camera on your phone, and want shots that look good in your family album, then the K770 is perfect." Barnekow continues, "The real beauty of the K770 is that you can let your friends and family share your experiences. Once you've captured the moment, it's easy to print the picture or upload it immediately to your personal on-line gallery."

Great results

Capturing the perfect picture is easy with the K770 Cyber-shot phone. Just slide open the lens cover and you're ready. Once in camera mode the 1.9inch screen becomes the viewfinder, the Cyber-shot based menu becomes visible and you'll also see eight lit icons appear across the phones keypad. These serve as 1-click shortcuts to each of the camera's key functions, such as picture size and photo light.

If you take a spontaneous snapshot and the light conditions are poor, simply select Photo fix for PC-free photo editing on your phone.

Shared instantly

The most direct way to share your photos is perhaps through a slide show on the K770's screen. When you want to show them to people that are not around, though, you can post your pictures to your own 'blogsite' or on-line gallery. Share the web site address to share your photos.

If you want to transfer photos swiftly from the K770 Cyber-shot phone to your PC or laptop, then simply use the USB Cable provided in-box to drag and drop them from one to the other. Alternatively, if you prefer to print your pictures, the 3.2 megapixel camera with auto focus delivers picture quality that is good enough to print your photo out at upto A4 size (297mm x 210 mm). You can even connect your K770 direct to a printer using PictBridge for PC-free printing.

Expect more

The K770 is about much more than just camera features. Supporting Memory Stick Micro (M2 ), the K770 comes with a 256 MB memory card that lets you store up to 200 photos of the best quality. Peruse your photo album whilst listening to your favourite music tracks on the in-built media player. Or tune in to the FM radio with RDS that seeks out clear reception when you're on-the-move.

With all of this music at your fingertips, it's worth investing in a Stereo Bluetooth Headset that will stream music wirelessly from your phone and let you enjoy your favourite songs hands-free. The Stereo Bluetooth Headset HBH-DS200 can be auto-paired with the K770 and offers up to 6 hours of talktime or music listening time.

The K770 Cyber-shot phone is all about understated style. It's a discreet, grown-up looking phone that slips neatly into your pocket or bag. Yet when you need it there is a digital camera on-board that can give results as good as you expect from a digital camera.

The K770 is a GSM/GPRS 900/1800/1900 and UMTS 2100 phone that will be available in Truffle Brown in selected markets from autumn 2007.

K770 Cyber-shot phone at a glance:

Advanced Camera Features

3.2 megapixel camera

Auto focus

Digital zoom, 3x

Active integrated lens cover

Illuminated camera icons

LED photo light

Photo fix

Picture blogging

Video recording

Video calling

Picture messaging (MMS)

Video viewing

PictBridge

Advanced Phone Features

Bluetooth stereo (A2DP)

Media player

FM Radio with RDS

TrackID

Music tones (MP3/AAC)

PlayNow

RSS feeds

Access NetFront Web Browser

Polyphonic ringtones

Speakerphone

Vibrating alert

Email

Predictive text input

Sound recorder

Text messaging (SMS)

Navigation key

Picture wallpaper

Wallpaper animation

3D games

Java MIDP 2.0

Video streaming

Alarm clock

Calculator

Calendar

Flight mode

Notes

Phone book

Stopwatch

Tasks

Timer

Bluetooth 2.0

Modem

Synchronization

USB mass storage

USB support

Facts and Figures

Size: 105 x 47 x 14.5 mm

Weight: 95 grams

Color: Truffle Brown

Screen: 262,144 color TFT

Resolution: 240 x 320 pixels

Size: 1.9 inches

Phone memory: Up to 16 MB

Memory card support: Memory Stick Micro (M2 )

Networks:

UMTS 2100-GSM/GPRS 900/1800/1900

Talk time GSM/UMTS: Up to 10 hours/2 hours 35 min

Standby time GSM/UMTS: Up to 400 hours/400 hours

Video call time: Up to 1 hour 30 min

Accessories

In-Box:

256MB Memory Stick Micro (M2 )

USB cable

Stereo headset

PC suite & Media manager

Optional:

Stereo Bluetooth Headset HBH-DS200

Enjoy wireless music without missing a call

Bluetooth Car Speakerphone HCB-100E

Simplicity and high performance with long talk and standby times.

Camera Phone Kit IPK-100

Support and enhance the use of your phone with a tripod, belt clip and compact carrying case.

Availability

Available in selected markets from Q4 2007.

[disclaimer]

1) Facts and features may vary depending on local variant.

2) Talk and standby times are affected by network preferences, type of SIM card, connected accessories and various activities e.g. games. Kit contents and color options may differ from market to market. The full range of accessories may not be available in every market.

Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson.

Bluetooth is a trademark or registered trademark of Bluetooth SIG Inc.

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Other product and company names mentioned herein may be the trademarks of their respective owners.

Any rights not expressly granted herein are reserved.

Subject to change without prior notice.

Sony Ericsson Mobile Communications serves the global communications market with innovative and feature-rich mobile phones, accessories and PC-cards. Established as a joint venture by Sony and Ericsson in 2001, with global corporate functions located in London, including R&D sites in Europe, Japan, China and America, Sony Ericsson celebrated the 5th anniversary of the start of the joint venture on 1st October, 2006. Sony Ericsson is the global title sponsor of the Women's Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. For more information on Sony Ericsson, please visit www.SonyEricsson.com