AWSA Launches 3-2-1Kampaign

Bring in 3,000 new members #getamemberchallenge, teach 2,000 people to ski #imawaterskier, and get 1,000 skiers to their first tournament #tryitloveitliveit. It's called the 3-2-1Kampaign #321kampaign. Help build our sport by achieving one of the goals.

Achieve it...take a pic...post it...tag it! Help brand the campaign by changing your profile picture to the 321k logo.

AWSA needs everyone to help embrace this campaign, spread the word, and help make this campaign succeed. This is not about rules, surveys, or some pipe dream idea. This is a simple campaign the just requires effort by our members, and if we can reach our goal AWSA will be in the best shape it has been in years. And it doesn't cost a dime!

The customers that we are looking for to reach this goal are out there, loving life on the water everyday. All this takes is the extra effort to convert those customers into future members.

We need our members to make this campaign a brand, and to make it go viral by promoting it and getting everyone behind it. There are 6,000 total goals so if each member can help achieve one of them.....we will succeed.

The goal is to bring in 3,000 new members (3k), teach 2,000 to ski that have never skied before (2k), and get 1,000 skiers to their first tournament (1K). Thus the 3-2-1K part and we are spelling Campaign with a K.

A good story from this weekend at our tournament in Avon CT. Bruce Hoag has not skied competitively since he skied collegiate. He is a public lake skier without a Slalom Course. Last week, he joined USA Water Ski as a new member and skied in our tournament. He had a great time and we've got him hooked. Thanks, Pat Byrne

Lee Wright , New AWSA member #22 #getamemberchallenge. First AWSA tournament skier #27 #tryitloveitliveit #321kampaign #usawaterski Lee won the pot. We all put in $10.00 the closest to their average wins! Lee had a PB in the tournament as well.

Skied my first first tournament in over 32 years this past weekend at @JeffSurdej 's place, Waters Edge. Met a lot of great people, had fun hanging out with my fellow team members, witnessed a lot of great skiing (the newbies were just as much fun to watch as the experienced veterans) and got to meet Jeff.

I skied like crap both rounds but I'm looking forward to doing it again.

@Klinger and I started a ski club last spring in hopes of getting more people skiing at our lake in Dexter, IA. Over the last 18 months we've seen nearly 50 new skiers at our lake, 2 new AWSA members in 2016 and 8 new AWSA members in 2017! Club members range in age from 2-52 and have a wide variety of ability levels ranging from novice to nationals qualifier and an adaptive skier who's made huge strides in the past two years.

The addition of a weekly ski league has jump started our club and gotten people off the dock, either chasing buoys or supporting club activities. Our lake association has shown a lot of support as we establish a strong foundation to a successful club.

Even better yet, we've started adding safety coordinators, trained drivers and a few non-skiing volunteers to help our efforts so we can host sanctioned clinics. Who knows, maybe even a tournament in the future.

We're expecting to have a few first time tournament skiers this weekend at the Iowa State Tournament and with any luck some new regional qualifiers as well. All of our ski club members have made huge strides this year but most importantly, they've had a ton of fun!

@JeffSurdej - our members (Diamondhead Lake Ski Club) probably didn't register with the 321 code but 8 of the 11 members are new this year!

I have said this before, but my 17 year old now is a slalom skier, working on wake crossings and playing with whip drills to get started. My daughter just got up on skis for the first time the other day. Trying to grow a few new ones. May have an opportunity to get a couple of their friends up this next week.