BoA Cash Rewards - numbers are now laser-etched

BoA Cash Rewards - numbers are now laser-etched

In my approval thread @Grasshopperstudent gave me the heads up that the card might not have the raised numbers on it anymore, and asked me to let you guys know what I get.

Today an envelope with way too many pieces of paper shoved into it arrived, and buried deep inside was the Cash Rewards card. BoA also included some information on why they're laser-etching the cards now, instead of using raised numbers (too hard to read, apparently).

Not sure if this extends to other BoA cards yet, but the design is dated 7/17 on the back of the card, indicating it's a recent change. I did get an authorized user Better Balance Rewards card recently and that still had the raised numbers on it. The design on the back of that card was dated 12/16.

Re: BoA Cash Rewards - numbers are now laser-etched

oh wow. nice new design. I wonder if the Travel Rewards card will get this treatment too? I'm going to assume so, since on the BOA site all the pictures of the cards look like this. A little while back someone made a thread about a possible new design because the site changed the picture of the card, but we all thought it was just a made that way for the BOA site. Guess we were wrong and they are slowly rolling those designs out!

Re: BoA Cash Rewards - numbers are now laser-etched

TheGeekyCreditGuy wrote:

oh wow. nice new design. I wonder if the Travel Rewards card will get this treatment too? I'm going to assume so, since on the BOA site all the pictures of the cards look like this. A little while back someone made a thread about a possible new design because the site changed the picture of the card, but we all thought it was just a made that way for the BOA site. Guess we were wrong and they are slowly rolling those designs out!

I like the modern/minimalistic design they're going for (I think they're trying to compete with Chase's cards, which are pretty nice looking), but I wish they would make keep using the slightly thicker plastic they're using on their cards with raised numbers. These thinner cards feel flimsy, and I've cracked a few in half already, with light-to-normal swiping. They always seem to break along the bottom of the magnetic stripe.

My Wells Fargo Cashwise and Capital One Quicksilver have the same feel to them - flimsy, and I can see an outline of the chip through the back of the card.

Re: BoA Cash Rewards - numbers are now laser-etched

Very nice! Is the Visa logo on the front of the card metallic like on the Chase cards?

This one is, because it is a Visa Signature. The current brand guidelines for Visa don't have a metallic version of the Visa logo for card levels below Signature.

Glad to hear BofA finally adopted the metallic Visa Signature logo (Chase Sapphire style), I have the Cash Rewards, it started as a Platinum Plus then upgraded to Visa Signature after I passed 10k and one thing I didn't like was the flat debit style logo that the Signature had. Also by pure coincidence, BofA emailed me this morning that they are sending me a new card with a new number so I should get the new design.

Re: BoA Cash Rewards - numbers are now laser-etched

Very nice! Is the Visa logo on the front of the card metallic like on the Chase cards?

This one is, because it is a Visa Signature. The current brand guidelines for Visa don't have a metallic version of the Visa logo for card levels below Signature.

Not sure about the brand guidelines part (when it comes to the logo anyways)

But as far as I know, many Visa Signature cards don't have the metallic logo, for example: Navy Fed's Visa Signature cards don't have the metallic finish. Now that I look at my Wallet, my Capital One Quicksilver (new design) doesn't have it either.

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