United Talent Agency

Talent Agency Overhauls ERP System in Just Three Months

The result of a merger between two agencies in 1991, United Talent Agency has grown from a small office on Sunset Boulevard to become the third largest talent agency in the world with offices in New York, Nashville, Miami, London and Sweden. Known for its white glove treatment of clients, UTA has expanded beyond actors, comedians and musicians to news broadcasters and social media influencers.

OTHER SOLUTION CONSIDERED

NETSUITE PRODUCT IMPLEMENTED

IMPLEMENTATION PARTNER

“Media and entertainment has become more complex. Digital delivery introduced opportunities and challenges for us that NetSuite helps us address.”
Greg Yen, Deputy CFO, United Talent Agency

Industry Disruption Catalyst for Change

Confronting a new reality

The transformation across the entertainment industry put increased pressure on talent agencies to evolve to deal with streaming services, new marketing opportunities and more. UTA has responded via acquisitions and new ventures, snapping up smaller competitors to get into areas like egaming, speakers and digital influencers.

Malware incident forces rapid implementation

Like other companies in the industry, UTA was hit with a malware attack in 2017. In response, the agency decided to accelerate a planned upgrade to NetSuite. Bringing in NetSuite Professional Services, the company went live in just three and a half months.

Leaning on NetSuite Professional Services

UTA also had NetSuite Professional Services take over a problematic implementation at another line of business, while also building a custom settlement solution for paying clients. Since implementing NetSuite, UTA has streamlined reporting, has a 360-degree view of the business and the financial consolidation process has gone from three days to one.

NetSuite World Tour

As UTA extends its use of NetSuite, it plans to integrate its Utour/NetSuite concert and revenue tracking system with international offices. UTA is also experiencing rapid growth via acquisitions and new ventures, getting into areas like egaming, speaking engagements and digital influencers. NetSuite is there every step of the way.