Careers

Online Marketing Manager

Job Summary:

This position is responsible for developing and executing online and e-commerce marketing strategies to continuously grow our digital presence. The manager will work cross-functionally with teams including corporate marketing, creative, merchandising and sales to ensure that all initiatives accurately reflect the brand and support business objectives.

Responsibilities:

• Develop and execute strategic marketing programs for online channels including social media, SEM/PPC and display advertising to support business goals • Design, build and maintain our social media presence• Provide creative direction for ads and ad copy• Provide detailed reporting and analysis on performance of all online marketing campaigns• Identify trends and make informed marketing decisions based on the insights• Brainstorm new and creative growth strategies• Collaborate with internal and external teams, including agencies and vendors, to achieve success• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points• Maintain an understanding of “current” best practices and evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate