MyEffect becomes the first ever SME globally to join IMPACT 2030 as a Collaborating Partner

MyEffect becomes the first ever SME globally to join IMPACT 2030 as a Collaborating Partner

March 14th, 2017 (Kitchener, ON): Lovell Corporation is thrilled to announce that our technology startup MyEffect has joined IMPACT 2030 as a Collaborating Partner. MyEffect is IMPACT 2030’s first ever small-medium sized enterprise (SME) partner and leading the way for more SME’s to actively participate in the coalition.

“The private sector has immense power and influence on the prosperity of our communities. Such power should be harnessed for good and solve our world problems.” Kelly Lovell shares in response to the importance of Impact 2030. “It is inspiring to see companies a part of Impact 2030 acknowledge this responsibility and step up to make a difference.”

IMPACT 2030 is the only business led effort designed to marshal the power of human capital investments to address the UN Sustainable Development Agenda. In 2015 United Nations General Assembly formally adopted the universal and transformative 2030 Agenda for Sustainable Development, along with a set of 17 Sustainable Development Goals (SDGs) and 169 specific targets. Together, these goals, ratified by 193 countries across the world, strive to end extreme poverty, fight inequality, and address climate change. IMPACT 2030 partner network already consists of over 50 global enterprises, most of which are Fortune 100s, that have committed to a 15 year charter to dedicate their employee volunteer efforts to achieving one or more SDGs. A key element of this charter is to develop methodologies and frameworks that measure the impact of volunteer commitments.

“Volunteerism is a source of community strength, resilience, solidarity and social cohesion. It brings positive social change by fostering respect for diversity, equality and the participation of all. It is among society’s most vital assets.”

– Ban Ki-Moon, Former Secretary-General, United Nations

MyEffect’s software as a service (SaaS) solutions emphasize the value of skills-based volunteering and help organizations leverage their community impact to recruit and retain motivated talent. As a Collaborating Partner for Impact 2030, MyEffect will use its online platform to help people find, track and celebrate their actions towards the 2030 Agenda for Sustainable Development. As a 15 time award-winning Youth Mobilizer, our CEO is dedicating additional resources to help Impact 2030 engage Millennial employees and young volunteers in SDG initiatives.

“At MyEffect, we believe that meaningful community connections come from empowering the passions of people, and big data can be used to advance social good.” Kelly Lovell explains. “I am thrilled to join IMPACT 2030 and connect with passionate corporate leaders, that like us, believe in taking action for a better future!”

A big step forward, MyEffect will be joining as a partner alongside multinational enterprises including Google, SAP, MARS Symbioscience, UPS, TATA Consultancy, Ritz-Carlton, Chevron and more, committed to achieving the Sustainable Development Goals. Lovell is the youngest CEO working with these global stakeholders to forward the goals and realize 2030 agenda.

About Impact 2030

Impact 2030 is the only private sector-led coalition, in collaboration with the United Nations, public and social sectors, and academia, that is aligning human capital investments through employee volunteering in the service of the Sustainable Development Goals (SDGs). We believe that corporations are a valuable resource uniquely poised to help respond to the needs of a rapidly changing world. The SDGs are focused on addressing the most critical issues in the world, including poverty, inequality and climate change. The objective of IMPACT 2030 is to align companies and their employee volunteer efforts with these global goals to create real and sustainable change.

IMPACT 2030 was created in response to UN Resolution A/RES/66/67 that encouraged further engagement with the private sector “through the expansion of corporate volunteering and employee volunteer activities”. The IMPACT 2030 coalition convenes leaders from corporations, the United Nations, civil society, academia, and philanthropic organizations. Each IMPACT 2030 partner company has committed to applying its employee volunteer actions towards one or more of the SDGs.

My Effect Inc is a social enterprise that is creating engaged communities where people and impact come first. We are developing ICT and data solutions that help organizations engage the next generation through social action. Our software as a service platform offers tailored solutions for corporate social responsibility, millennial employee engagement and volunteer management. As a Collaborating Partner of Impact 2030, a current focus is supporting clients in tracking skill-based volunteering and social impact achievements of people toward the achievement of the United Nation’s Sustainable Development Goals.

Kelly Lovell, an acclaimed Youth Mobilizer and Social Entrepreneur, is bridging the gap between business and community to create opportunities for the next generation to thrive. She is a 15-time award-winning thought leader, 3-time TEDx Speaker, and CEO of Lovell Corporation and My Effect Inc.With work featured in Forbes, INC., Globe & Mail, FOX News, and Entrepreneur, Kelly Lovell is sought out for her expertise in understanding and engaging with the needs of Millennials and Generation Z. Most recently at 23 years old, Lovell became a a 2016 Queen’s Young Leader and personally met Her Majesty Queen Elizabeth II at Buckingham Palace to receive an international award .

In less than four years, Lovell has grown her company portfolio to five distinct brands that harness media and technology to provide mentorship, skill-building, and entrepreneurship support for youth. Notable projects include: a short documentary film that profiles the stories of exceptional young leaders to combat ageist stereotypes that exist in media; a global education project that introduces students to key problems affecting today’s world through the lens of their peers across 59 different countries; and, a personal development platform that helps youth track the transferable skills they gain from community service and extracurricular leadership.

Her first book, The Power of YOUth, shares over 200 stories of youth aged 6 years-old to 30 years-old who are changing the world.

Led by Kelly Lovell, a globally recognized thought leader, social entrepreneur, online influencer, and consultant, Lovell Corporation is an award-winning millennial consultancy and influencer marketing agency.
Through our comprehensive brand portfolio, we help industry leaders and corporations recruit, engage, market to, and retain the next generation. To fulfill this need, Lovell Corporation has developed the very best in human resources (HR), marketing, training, research, branded content and consulting services tailored to the needs of Millennials and Generation Z audiences. We train clients on leadership, Millennials and youth engagement, digitalization at work and corporate social responsibility. Through coaching, consulting, and audits we assess and improve Millennial employee recruiting and retention quality; while our branded content and market research services engage young talent and influencers in an authentic way. Our portfolio includes: BridgingTheGap™ (digital strategy, training and millennial marketing); Kelly A. Lovell™ (thought leadership & influencer marketing); The Change Generation™ (global youth entrepreneurship network); YOU Effect™ (branded content & media production); and MyEffect™ (employee engagement & corporate social responsibility).
Lovell Corporation’s approach to youth interaction and millennial strategy emphasizes positivity, individual growth, and advocacy to spark meaningful connections and loyalty. Our brands continue to be ranked among the top 0.1% of online influencers on the topics of entrepreneurship; innovation; marketing and youth mobilization, and, our international networks reach youth influencers across 59+ different countries.
Whether you seek to recruit authentic youth influencers, tailored solutions for Millennial engagement, or require expertise on emerging Generation Z trends, Lovell Corporation is your go-to company. We have a global reputation for bridging the gap to the next generation.
For more information, visit Lovell Corporation at www.lovellcorporation.com or follow us on Twitter @kellyalovell.