It’s one of the most iconic moments in San Francisco Giants history: Marco Scutaro in the rain, basking in the end of the NLCS win over the St. Louis Cardinals. A Giants’ fan had an inspiration – why not a Marco Scutaro rain globe, like the paperweight snow globes – as an official piece of Giants memorabilia? The suggestion was picked up by blogs and Twitter users and on Friday night it becomes a reality for 2,000 fans at the Giants Social Media Night at AT&T Park.

Like Grateful Dead Night and other limited promotions, this requires a special ticket for a limited number of fans. Besides the rain globe, there will be a pregame party, prizes at the Giants’ new @Cafe and a panel discussion featuring representatives from Facebook, Twitter and Instagram. Dick Costolo, Twitter’s CEO, is a possibility, says Bryan Srabian, the Giants’ director of social media.

The idea for the rain globe came from a community member of the blog McCovey Chronicles, then gathered momentum. That’s social media in action, Srabian says. “When great ideas and inspiration comes from fans, the true social media comes into play. We get a lot more out of that when we’re engaging and listening to the fans.”

The Giants community on Twitter and Facebook has proven to be a creative part of the fan base. #Scutaroing became a thing after that indelible playoffs moment against St. Louis, and fans’ Instagrammed poses imitating the second baseman in the rain will be shown off Friday night, with the best photos winning fans autographed rain globes and a chance to meet Scutaro.

It’s not the only time Giants fans have created a meme. When Tim Lincecum tossed a no-hitter July 13, fans responded with huge engagement on social media that included original artwork and the creation of #Busterhugs, highlighting all the Giants celebrations of the past few years celebrated by hugs from the team’s superstar catcher Buster Posey.

And #kalepower, the hilarious homage to Hunter Pence’s paleo diet, continues to erupt whenever he homers.