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Ida Johansson – Intergalactic Intestines

It is always a pleasure to meet Ida, she welcomes me with a smile and sparkling eyes that reveals a curious mind. We chatted recently about her new projects and collection. You may remeber her as the winner of the ModaFad in 2008 or her collection in El Ego de Cibeles for example.

Today I’d like to present you with some photos from the latest collection of this Barcelona-based Swedish designer . “Intergalactic Intestines” is the result of her collaboration with artist Nina Kinert.

“The idea started with making the costume design for the tour of Kinert’s new album “Red Leader Dream “, an album that is situated in a galaxy far away and the epic saga of Star Wars. It was important to create continuity through the clothing, creating a new princess of pop, like a powerful mirage. A key element in the series is the “force”, a metaphysical power that pervades the universe and everything in it. I tried to bring that “force” to another level, studying pictures taken from space and galaxies, and images taken inside our own body and intestines. The parallels are obvious. I have illustrated a hand-printed silk where the intergalactic merges with intestines. This in turn is reflected in the stage and the album cover.
The distant galaxy eventually opened my own horizon and fascination, for example, on the hoods, something we’ll look at some accessories that are released this season. “

Ida recently told me that it wasn’t that easy to work with the concept at the beginning, there was in fact a bit of a struggle in this creative process. But perhaps it is because of that, conceptually, this collection becomes rather philosophical … the universe is out there, but isn’t it also inside us? “It’s quite curious that the biggest thing we can prove, outer space, the universe is so similar to our body’s inner space” she says.

The hallmark of the designs of Ida Johansson is its innovation and the use of high quality fabrics, full of feeling and meaning. The magic of the brand is that they communicate with the wearer through a continuous interplay between mind, body and clothing.