Participants at Goldberg Forum support development of Fuji music

Participants at the maiden edition of the Fuji roundtable, sponsored by Goldberg Lager Beer, a product of Nigerian Breweries Plc, have identified Fuji music as a unifying force for the Yoruba culture. As a result, they agreed that more should be done for the development of the genre.

At the event held at the corporate headquarters of Nigerian Breweries in Lagos, participants said the music has, over the years, contributed to the socio-cultural development of the people living in the region.

Speaking at the event, Olawale Obadeyi, a published poet, writer and newspaper columnist, noted that Goldberg sees Fuji music as a veritable platform through which cultural values could be used to validate the essence of Yorubas living in the region and beyond.

Obadeye traced the roots of this genre of music to a time when Were, the local brand of music was popular among muslims of the South West. He acknowledged that the music has grown over the years featuring different artistes who have contributed in different dimensions to its development.

He said the innovations brought into Fuji by different artistes have deepened ties across boundaries in the region. “Each Fuji artiste evidently is pushing the limits of creativity. The horizon of Fuji music has been astoundingly widened,” he said.

In his opening remarks, Emmanuel Agu, Portfolio Manager, Mainstream Lager and Stout brands, Nigerian Breweries Plc, said the importance of music to any country cannot be over-emphasized. According to him, the role of music in nation building is monumental as it fuels the mind and the creativity of listeners.

“Music transcends all boundaries of communication. Music and its rhythm define our humanity considering the universality and essentiality beyond language barrier. I believe it is important for one to have an open mind in order to be in touch with that sense of understanding. Music cannot be separated from our socio-cultural life and as such it is a social connector which has the power to suggest circumstances, moods, and moments. It has general appeal to human senses.”

Agu said that Fuji music exerts a strong influence on the social life of the Yorubas. He stated that through the music, foreigners can easily feel and connect with the culture of the Yoruba people.

Giving the rationale for the event, Agu said the company always strives to champion, promote and associate with the culture of its host communities.

“This is what Goldberg has been doing with its initiative of Fuji t’o Bam since 2012 when it inaugurated the concept. We respect people’s cultures and values,” he said.

He added that the Goldberg Fuji t’o Bam initiative has successfully brought to life the twin socio-cultural tradition of companionship and celebration. “The initiative readily identifies and celebrates the rich musical tradition of sustaining the cultural values of the people in the region. The indigenous musical platform, which is currently in its fourth edition, had in the last three editions led to the discovery of talented Fuji artistes.

“I have a strong conviction that our gathering here today would in no small way help in contributing ideas to the development of the Fuji music and the culture of the Yoruba people,” he stated.