Last year my mum went through treatment for cancer. While I’d worried about her and Dad’s ‘convenience’ diet for years, when she got a blood cancer it dawned on me that a lifetime of fast food hadn’t been fair to her blood – her body’s building blocks. And the treatment – chemo – attacks blood cells – the very things it tries to rescue & I thought:

‘only humans would cure cancer with a carcinogen.’

So when I got to Oregon to look after her I fed her blood with whole foods. Her doctor and nutritionist told us it didn’t really matter what she ate and that the little plastic bottles of protein shake the pharmaceutical rep had sold them would be just great. We kept her blood counts mostly in the safe zone with eggs, nuts, loads of green leafies and endless berry yoghurt smoothies, but it was no easy task in the face of the fortnightly onslaughts from the life saving carcinogenic treatment for cancer.

Imagine if eaters everywhere scale up your ethics & demand fair food with your choices & your dollars, & farmers demand fair food with our choices & our prices – we charge you what it costs to grow animals out on the paddocks – there won’t be as many – we’ll need to eat more vegetables.

Farmers will pay workers fair wages – your tomatoes won’t be $1/kg & from Florida or Italy where labour conditions are regularly described as slavery – they’ve achieved economies of scale at the expense of their ethics.

Farmers will focus on building their soil holistically, because its health will be accounted for in this ethics of scale – the planet is on the ledger.

So when you say animal welfare is your biggest concern, and think of pigs and chickens in cages unable to move or express any of their natural behaviours for their short, miserable lives, I also think of how the economies of scale forced farmers to find ever cheaper ways to raise animals because eaters wouldn’t pay $25/kg for something that took six months to raise to eating size – six months of somebody’s labour, and the labour of those who grew the feed for those animals, and the labour of those who transport, slaughter, butcher, and transport again.

And of course the supermarkets take their cut, sometimes the biggest cut – and I wonder how on earth the middle man ended up in control of prices and systems? All supermarkets do is store and sell what others have produced – they are not producers, they are (rather expensive) storage facilities.

Small producers like us at Jonai Farms want nothing to do with them and their expensive shelf space that values economies of scale at the expense of ethics. And happily, we no longer have to rely on them – we have the new breed of connectors – like FoodOrbit here today, and Food Connect, and Eaterprises, and Feather and Bone… and the many other wonderful online technologies (blogs & twitter & Facebook, oh my!) that enable us to connect growers and eaters in a much shortened chain.

When we think about supply chains and Australia’s supermarket duopoly, it can get pretty depressing…

Regulation has failed us. Certification has failed us. We’ve lost faith. We don’t trust each other enough because everything is obfuscated in our rather unfair food system. Regulation & certification are supposed to be important safeguards when we can’t see & judge for ourselves whether the system is fair.

We can’t just turn back the clock – the population is so big now it’s hard to make everything visible but ethics are hard & that’s okay. Democracy is hard too but we wouldn’t give that up, would we?

Access to food is a human right just like access to housing, yet we don’t demand to live in a mansion at the price of a shack.

So why do we demand to pay so little for our food?

Paying less than the cost of production is not a human right when you can afford to pay and it’s forcing farmers into economies of scale where ethics are compromised.

Just as you may choose factory-farmed pork or poultry when money is tight, so may farmers choose to farm them that way when the budget demands.

In an ethics of scale, everybody flourishes and nobody gets sick from their food, no apple farmers from years of pesticide exposure, no pigs fed sub-therapeutic antibiotics packed in tightly on concrete floors, & not my mum whose lifetime of meals has come out of boxes & tins, instead of soil & skins.

In an ethics of scale, fair food is everywhere. It’s fair for soil and for blood, for crops and for critters, for growers and for eaters.