Social recruiting is a relatively new phenomenon. How are companies
using it? What are the trends and best practices?

Attracting applicants and burnishing an employer brandAs
they appeal to huge numbers of users, social networks are a relevant
place for a company to build up a talent pool. Asserting an employer
brand online will be all the more effective on targeted web communities
whose members are most likely to match the sought-after profiles. The
company’s employees, if present on these discussion forums, can act as
ambassadors for their employer. Last, but not least, “social networks
[can] also provide the chance to boost a company’s recruitment culture,”
claims Jacco Valkenburg, International Recruitment Consultant.

Conveying an Employer Value Proposition on a global scaleFor
several years now, ADP Employer Services has been laying the foundation
for talent acquisition on social networks in the US. François Scholtz,
Global Staffing Leader for ADP ES international, explains the challenges
of rolling out the approach globally: “Our objective is to globalize
our social
media recruitment practices from now on. […] This falls under
the umbrella of “Career One”, a much larger global project encompassing
all changes affecting recruitment.”

Faster, better focused recruitingRecruiting through
social networks is still a too recent phenomenon to have been
“benchmarked” on a large scale. Nevertheless, certain studies are
already proving that these media are fertile ground for detecting
talent. Detecting is key as “the point is not to advertise vacancies
[but] to engage potential candidates in dialog early” says Jacques
Froissant (France), Founder of Altaïde, innovative HR services. One of
the consequences of using social media as an HR leverage is that it
pushes boundaries and creates new roles for HR teams.

About ADP Employer Services InternationalWith 60 years of
unrivalled expertise, ADP is the largest outsourcer of payroll and human
resources administration services, offering solutions adapted to each
company whatever its size, sector of activity or presence, local or
international. For more information, visit the company’s website at www.es-international.adp.com

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