Alex Lemieux of GearLoopTopo.com documenting climbs and taking pictures of me on climbing route Open Book. The climb tops out on the crown of the granite-like/quartz monzonite cirque the Lone Peak 11,253'. After hiking the Alpine and Jacobs Ladder approaches, I recommend Jacobs. But, 5 1/2 miles of hiking with 5,650 elevation gain is no easy way up... my body is worked!

- Less questions the better.. should help response rate and prevent customer aggravation. If you add another question Reichheld had the example 2nd followup question "What is the most important reason for the score you gave?". This would likely provide insight to areas of focus that would help move customers to become promoters.

- Goal should be to get a 65%(wow) response rate to get truly accurate measurements. Also do not give gimic/incentive for answers as this has proven to skew the results.