Small companies see sales increases as customers scrutinize their purchases.

The classic Slinky has been selling fast. Ray Dallavecchia, CEO of its manufacturer, Poof-Slinky, believes this is a direct result of the recent China recalls. The toy, made in Hollidaysburg, Pa. since 1943, has a built-in crimp at the ends of the wire to ensure safe play. Chinese knock-offs rarely have this feature, putting them at a disadvantage in today's marketplace, he says. To capitalize on shoppers' concerns about unsafe imports, Poof-Slinky is redesigning the packaging of the Slinky, enlarging the American flag and adding a "Made-in-USA" logo.