We’ve begun to investigate providing this feature and would like to hear more from those interested. Are you using call extensions already? If so, what percentage of your calls are over 5 minutes today based on the reports? If you aren’t using call extensions, is lack of this capability a blocker?

How are you using this feature on other platforms and how does it help with your search engine marketing optimizations?

We even tried to post the conversions back using the click ID but on direct calls, the user isn't going to the landing page so that click ID will never be tracked. Wondering when you will be adding something for this?

Basically you have the call duration info in the Call Forwarding Details. All you would need to do is add another Conversion tracking type for "Call Duration Conversions" which we could specify a xx sec call = a conversion. That conversion then would be added to the conversion column and figure into the CPA so the Target CPA would then be figured correctly. Without this, the reports will always show 0 conversions on calls that actually converted. This then would eventually kill all traffic when using Targeted CPA b/c it would look to your system as if no conversions have occurred.