Sim Sareen contacted 891 Breakfast to express her concerns after she contacted the Mitcham Council and was unable to achieve suitable response.

"My boys walk back from the school and one day I got asked by him, my 12-year-old 'what is this shop?'," Sim told 891 Breakfast.

"I didn't know how to answer."

Across the road from the bikini massage store is an adult shop.

"I know the kids have to grow up one day, but so much stuff gets bombarded on them these days.

"Why do we have to speed up the process?"

Sim has taken exception to the large signage on the front of the building showing a woman in a bikini.

The model faces upright and balances on her hands and feet with her head tilted back.

"It's so in their face."

The business is located within 150m of the Sacred Heart Middle School in the Clovelly Park/St Marys area and close to a South Road pedestrian crossing that was regularly used by local primary school students.

Mitcham Council has reported receiving several complaints about a newly established bikini massage business near a local school, but says it is powerless to relocate the store.

The council declined to provide a staff member for interview but issued a statement saying the location of stores could not be blocked due to a legislative loophole.

The legislation allowed a business to operate from the location and the bikini-model massage business was classified a 'personal services establishment'.

West Torrens City councillor Arthur Mangos said he had received complaints of a similar problem with a bikini massage store that had been established on Marion Road.

"Unfortunately there is nothing we can do under planning regulations."

Mr Mangos said he would attempt to have the issue raised with the Local Government Association to have the legislation amended.

LGA president David O'Loughlin said the councils could only enforce the legislation that was given to them by the state government.

"We can only administer the planning system we are given, this is a planning problem - as in the land use."

Mr O'Loughlin said it was one of the issues he would be raising for a planning reform process.

"This is why the legalisation of the sex industry needs to be given serious consideration.

"Without those controls it is just considered a shop or a personal services establishment and councils have to work extremely hard to work out reason why it shouldn't be approved."

SA Planning Minsiter John Rau told 891 Breakfast he would be happy to talk with local councils who were facing issues with the businesses being located in what could be seen as unsuitable locations.