Porsche Museum, Stuttgart, Germany

The fascination of Porsche

On January 31st, 2009 the new Porsche Museum in Stuttgart opened its doors — centrally located at the Porscheplatz in Stuttgart-Zuffenhausen.

Apart from “Porsche Classics”, such as the 356, 550, 911 or 917 models, the exhibition also pays tribute to the development achievements of Professor Ferdinand Porsche during the early years of the 20th century.

Porsche`s museum building, which is located next to the parent factory in Stuttgart-Zuffenhausen, is an architectural highlight. Designed by the architectural bureau of Delugan Meissl, the museum is conceived as a free-standing, dynamically-shaped monolithic structure which seemingly hovers in the air above the ground and entrance levels, the 5600-sq.m exhibition section supported on three reinforced concrete cores.

Like the architectural structure itself the museum’s idea rests on three main pillars: the leitmotif which guides visitors is the chronologically arranged history of the Porsche brand. Parallel to this, collections of items from various eras will provide thematic emphases that focus attention on Porsche`s most important vehicles, main race rankings and technical innovations. Linking the historical development and the individual thematic arrangements will be the numerous small exhibits that represent the third pillar – the distinctive characteristics of the brand, the “Porsche Idea”. It reflects the spirit and the passion that motivate Porsche production and pays tribute both to the company and to the people involved in the development and construction of its products.

Visitors will get a first impression of what makes Porsche so fascinating as soon as they enter the foyer: besides the bistro, coffee bar and museum shop there is an opportunity to take a look at the museum workshop for historical Porsche vehicles. Valuable, privately-owned vintage cars receive expert attention here, as more than 300 museum vehicles in preparation for their travels all over the world as part of the “rolling museum”.

Due to the fact that all the exhibits are out on the road at one time or another, the exhibition of vehicles at the Porscheplatz will be constantly changing. Porsche fans can therefore discover different rarities on every visit. In addition, those who are interested can have access by prior arrangement to the Porsche archive, which is partly visible from the foyer through glass walls.

The Porsche Museum is an exhibition and an events venue rolled into one. Its extensive conference rooms and exclusive catering service can also be used for congresses, business and private events – flexibly and independent of the regular opening hours.

The ambitious project is the central place that consolidates both historic and contemporary knowledge about everything concerning Porsche and makes it accessible to the public. In addition to a spacious exhibition area for the presentation of fascinating vehicles, both Porsche AG’s historic archive and a Classic Workshop will be located in the new museum.

The architecture of the new building echoes the principles of the Porsche architecture, which symbolizes the character of the company and faithfully reflects its authentic achievements and products at the same time. Its unique shape has been chosen deliberately to set the museum apart from the typical Porsche Centres.

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