When new Manhattan condo the Atelier debuted in 2007, actress Lindsay Lohan was offered an apartment there (reportedly for free) to help give West 42nd Street building some star power.

Though the ploy was widely reported as a publicity stunt, it seems to have helped get other celebrities’ attention. Sources say comedian Dane Cook recently checked out apartments in the Far West Side building. The funnyman will appear in Neil LaBute’s “Fat Pig” on Broadway this spring.