Powerful Data & Analytics

Serverless, Just Code

Grow from prototype to production to planet-scale, without having to think about capacity, reliability or performance.

Change the Game

Cross-platform games backed by cloud services create an unprecedented audience of connected players around the world. Today’s best games blend client and cloud into a single platform, creating shared gaming experiences not possible before.

Google Cloud Platform synchronizes data across mobile, console, and PC, and lets you orchestrate your game centrally from the cloud. Scale to players globally as you grow, and use Google’s pioneering analytics to gain real-time insight into what’s working in your game.

Cross Platform Dedicated Cloud

Power your game’s backend on Google’s world class infrastructure: from managing digital content, player matchmaking, real-time multiplayer, to streaming fresh content to players on any game platform without requiring updates on the client.

Sync Game State in Real-Time

Persist the state of your game world, from events, players, your in-game economy, to any metadata you need using a variety of globally available storage solutions for your data.

Choose from managed SQL to NoSQL options, including our category-defining archival product Nearline. Our solutions let you synchronize data in real-time for your players around the world, including full offline support on your mobile games.

Scale Up Globally

Speed is a feature, and latency makes or breaks the gaming experience. Google’s private fiber network spans the globe with over 70 points of presence across 33 countries, meaning your game data reaches players with the lowest latency possible.

It also means you’re able to reach a global player base right at launch — critical in today’s free-to-play mobile economy.

Personalize with Real-Time Insights

Google has stood for web-scale analytics since the early days and our innovations in big data analytics help you make meaning out of petabytes of logs and real-time player data from any source -- without managing any infrastructure.

Segment players by behavior, query into how they’re progressing, what they’re engaging with, and what they’re purchasing. Run highly contextual, granular queries easily and return insights in seconds.

"In minutes you might have hundreds of thousands of players playing your game. Google Cloud Platform allows us to scale automatically — we don't even have to think about it."

Gustavo Ambrozio Lead Software Engineer, Pocket Gems

"Our technology strategy boils down to how fast we can empower our engineers to focus on building high-quality, innovative productivity tools. By moving to Google Cloud Platform and using Datadog to improve application monitoring, we can quickly launch new services and features that will help us succeed in a changing market."

Garrett Plasky Technical Operations Manager, Evernote

"With Philips Lighting and Philips Hue, we don’t just sell light bulbs—we sell a way for lighting to change your home and life. We chose Google Cloud Platform to power Philips Hue’s backend because it scales instantly, freeing engineers to work on product development rather than managing infrastructure."