The objectives set out in Phase 1, strategy, determines the focus of the data to collect and this shapes phase 2 and 3 brand strategy and campaign strategy. In Phase 4 we compile, annotate and analyse data from mailers, web traffic, campaigns, activations, events, etc., and combine these with sales...

We look for ways to build some form of analytics into all activities. Where there is no standard form of data collection, we come up with strategies for these set objectives. We think outside the box and use technologies such as QR codes, social media interaction, people counting technology, etc....

The Bare Minimum Basics
Once the strategy is approved, we move you to the campaign and activation phase. The key to this phase is adding measurable data points that will provide insights for decision makers. There are a few basic metrics that must be in place - these are data points...

Before your campaign can be launched, there are several elements you need to have in place. However, even before that we need to determine who the market is beyond basic segmentation so we can accurately target the market at the right place, right time and with the right message, products...

Before we begin preparing a marketing strategy and execution plan, it is essential to understand the business strategy.
We base our framework on the Boston Consulting Group 5 Strategy Palette. It classifies all the prevailing strategies into one of 5 approaches. Business environments differ along three discernable dimensions predictability (can you...

The Problem
All businesses, large and small, are looking for better ways to create and use big data across the company. For marketers, data is available, but making use of it is complicated and time-consuming. Many marketers find themselves under-resourced for maximum reach. The 5 Phases are the key to your...

There's little point in generating more leads and enquiries if your existing conversion process results in most of your hard-won enquiries falling through the cracks.
Too many businesses are already generating all the leads and prospects they need ...

Online Marketing - Part 1
Online marketing is advertising that takes place on blogs, videos, social media sites and online classifieds. A small company doesn't have to spend thousands of dollars to place their ads on various websites. The advertisements are not instantaneous, but they don't take as long to implement...

Why Pick Us?

A dedicated marketing department quickly becomes a necessity as your business grows. Your cost to set it up is astronomical. We are that department at a rate you can comfortably afford, and we're incredibly effective.

We support your Marketing Department

We cost less than one full-time staff member

We have a comprehensive set of tools & skills

We work with experienced consultants

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Our international reach

Wherever you are in the world, we will effectively reach your local market. Visit our Client’s page to see some of the projects completed around the world. We have great accolades from the USA, the UK, China, South Africa and more.