I understand what you are saying, but it is really hard to single out WME in this regard.

Lets face it, almost all ski movies included footage of people skiing lines that fracture and slide. In my eyes, that footage should be left on the cutting room floor, with the only exception possibly being if it is being used for education, ie. "The crew screwed up, our athlete should not have been out there, we made this mistake in judgment and people could have died because of it. We wait all year for a slim window where this line is not instant murder, and yet we got it wrong."

In my eyes, every time a movie includes footage of a slab breaking loose, even if the skier escaped off the side, even if the skier hucked something huge to get clear, even if the footage is the best that has ever been captured, presenting it sends the message that avalanches are part of the experience and your chance to prove yourself.

So basically, I agree "No Turning Back" is not a good title, but "Like There's No Tomorrow" was a worse choice. I remember thinking WTF somebody was thinking with that one for the same reasons you mentioned. Of course, Miller's classic phrase "If you don't do it this year, you'll be one year older when you do" has questionable implications if that attitude is applied towards BC skiing...

In films actually made by Miller, "No Boundaries" and "Beyond the Edge" could be considered not great messages too.

If you’re the type of bro whos skiing/riding decisions are influenced by movie titles, there wasn’t much hope for you anyway…

I don't think a movie title is going to be the sole reason somebody chose a line that killed them, and think indicting a movie solely on the basis of its title is a bit silly.

But, I assume you have seen a WME film at some point? Whatever the title is that year is inserted ad nauseam into the Johnny Moseley voiceover (nauseating in itself). When every shot is started and punctuated with "When you ski Like There's No Tomorrow..." you have to wonder whether anybody in production ever floated the idea that their movie theme was not really keeping with a safe BC mentality, and what ever bacame of that conversation...

I’m sure it’s came up, but honestly, I don’t think they care. It’s not their responsibility to preach backcountry ethics, and I don’t think anyone watches the movies with the understanding they’ll learn something about snowpacks, weather patterns or terrain traps.

Some people are always going to be idiots in the BC, regardless of what they’ve been told.

And I have to confess to not watching any WME films. I wonder if there any on Netflix? Only ski films I've seen are Steep and Blizzard of Ahs.

There used to be a bunch back when Netflix had an agreement with Starz. No more.

I really like the classic Miller films. If I can sum up the message, it would be that skiing is fun anywhere, be it Michigan, Alaska, the Alps, or Iran. There is a lot of footage in classic movies of local ski hills. I realize that isn't going to pack theaters these days, but I enjoy it in a retro way.

I think TGR just outclasses what WME is putting out. What I love about TGR films is that they take time to tie what they are shooting back to those that have come before. They set up shots by talking about history- Shots of Coombs and other ratty footage from WESC and talk about why what they did means to the sport, when they revisit lines they include footage of previous times they filmed that area.

WME feels sanitized and soulless to me. I can't really fault the skiing, but the narrative is cheesy and shallow, and completely ignores their key strength- access to all of Miller's back catalog and the ability to tie what they are shooting to a skiing culture that is bigger than just the shot. They completely ignore that, and given that they stopped asking Miller to narrate a while back and simply reuse his narration from older movies tacked in here and there, it is clear they don't have any real interest in the history that he made.

From time to time WME does put out a great segment. I forget the movie, but the segment in China skiing with ripping locals on hand-cut wooden skis and wrapped rags for bindings was really powerful- I guess that was about 5 years ago or so.

There used to be a bunch back when Netflix had an agreement with Starz. No more.

I really like the classic Miller films. If I can sum up the message, it would be that skiing is fun anywhere, be it Michigan, Alaska, the Alps, or Iran. There is a lot of footage in classic movies of local ski hills. I realize that isn't going to pack theaters these days, but I enjoy it in a retro way....WME feels sanitized and soulless to me. I can't really fault the skiing, but the narrative is cheesy and shallow, and completely ignores their key strength- access to all of Miller's back catalog and the ability to tie what they are shooting to a skiing culture that is bigger than just the shot. They completely ignore that, and given that they stopped asking Miller to narrate a while back and simply reuse his narration from older movies tacked in here and there, it is clear they don't have any real interest in the history that he made....

I have the WME film Fifty and it has some of that, but I agree. They could plumb the depths of the old Miller film vaults and with a little creative editing come up with all kinds of historic movie themes such as the evolution of gear, the growth of the sport, legendary figures, deepest powder days, exotic ski locales, etc. Probably no profit for this niche in normal film release channels, but maybe something they could edit and package inexpensively in the future and make a little bit off internet viewing??

I have the WME film Fifty and it has some of that, but I agree. They could plumb the depths of the old Miller film vaults and with a little creative editing come up with all kinds of historic movie themes such as the evolution of gear, the growth of the sport, legendary figures, deepest powder days, exotic ski locales, etc. Probably no profit for this niche in normal film release channels, but maybe something they could edit and package inexpensively in the future and make a little bit off internet viewing??

Well, like I said, I don't think a film that includes footage from local hills in Pennsylvania, or spends 5 minutes watching people fall off at the unload terminal is really a mainstream ski product any more.

But TGR is a mainstream product, and they still find ways to "kiss the rings" of the guys that came before. WME has 50+ years of footage that shows what skiing was. For some reason, they paid handsomely to use Warren Miller's name while showing little to no interest in the product that he put out. I think they used him for narration in the first year after the sale, then cut him out of that and just reused old narration. In the last film I saw a few years back, they inserted one line of his narration in a shot of somebody falling on a big line, and I realized that a sizable portion of the theater probably had no idea that that the voice clip was Miller- I can imagine people being confused as to who the speaker was and why they got one line of narration.

I can't say I am an enormous fan of Warren Miller's narration- he has always struck me as a reasonably funny guy, but one that thinks he is far funnier than he actually is. But if the choice is him of Johnny Moseley, I'll take Miller.

Looking at some of the imagery that has gotten splashed across my Facebook feed along with the "NO TURNING BACK" title, I find it more cringeworthy than I did.

The banner image to advertise the trailer is a skier headed right down the gut right below that phrase makes me think this title is ill advised- along with the "Like There's No Tommorrow" title from a few years ago.