Startups need creative business models to attract investors and industry partners and for ultimate profitability. And business models must often evolve as companies develop. In conceiving business models, entrepreneurs can think as designers: use visual tools, consider scenarios, generate options, and test prototypes. Carley Jacobson and Maaike Doyer of Business Models Inc. are experts in applying design thinking to help companies succeed. Join us Tuesday, October 10 to learn how they operate.

Where and When

About the Speakers

Carley Jacobson is a Strategy Designer at Business Models Inc. Through Business Models Inc she supports organizations with strategy, business model generation and validation, and value proposition design. For 6 years prior, Carley helped grow Autodesk's maker community Instructables.com. With over 115 do-it-yourself tutorials, Carley has gained over 13 million page-views and recognition from major publications such as The Huffington Post, GQ Magazine, Popular Mechanics, and more. She uses her experience in online community building, hackathons, content creation, and customer development to build new innovative strategies. Carley holds a degree in Computer Science and Visual Art from Union College and an MBA in Design Strategy from California College of the Arts.

Maaike Doyer supports (inter)national organizations with the development and improvement of business models and the embedment of business models throughout the organization. Maaike’s specialization is strategy and business modeling, supporting organizations in realizing their vision and achieving sustainable business. She has a proven record in strategy and implementation of mergers and acquisitions. She has extensive experience in the Automotive and Financial Services Industry. Maaike is an expert in business design, design thinking and strategic visioning. She runs global projects, with a focus on the Americas. Maaike is very pragmatic and has a startup mindset. Maaike is the Global CFO of Business Models Inc and a professor at the California College of the Arts where she teaches design thinking in practice.