Microgreens Subscription by Ealing Urban Farm | Meet The Maker

In this week's meet the Maker, we have the pleasure of speaking with Jason Cohen, founder of the exciting new Microgreens Subscription Box service from Ealing Urban Farm. After discovering the huge health benefits of eating microgreens, Jason felt inspired to share the benefits, so started growing his own from an urban farm plot in Ealing, London. From seed, Jason now cuts, packs and ships 5 x varieties of freshly grown microgreens to subscribers across the country every month.

This is part of uOpen’s ‘Meet The Maker’ interview series - your exclusive opportunity to get to know the real people and personalities behind the subscription boxes you know and love, and the ones you will soon come to!

Discover the fascinating stories behind how your favourite subscriptions originally came to be, the marvellous people involved in lovingly creating and curating each box, plus a few ‘behind the scenes’ snaps.

What sparked your decision to start up your box and how did you get started?I was putting on weight, eating bad food, feeling tired and sluggish, so I started to study nutrition. My mum had been very ill many years before, and she could see similar signs in me. It was a struggle to change, but over the last few years I have reduced my processed food intake, soft drinks and studied more about health.

Many people talked about various diets, but the common theme was eat natural food, from mother earth i.e. fruits and vegetables, so I took this onboard. One day I came across the ultimate in vegetables which was microgreens as they have upto 40 times the nutritional value in them.

I first learned how to grow them, and put them into my diet, and I saw a big increase in my health, and mental well being.

After my weight improved, I felt so inspired I wanted to share the health benefits of microgreens plus promote how simply delicious they are on any meal or even as a meal themselves. Just a sprinkle is a great start to any meal, but the more you can use them in any meal the better.

I then noticed many of my customers wanted repeat orders, so it was a natural choice to launch a subscription service.

Describe your box in three words?Eat, Living, Food

Where did your box name come from?

The love of microgreens not just for their delicious taste but how they help improve your health.

Are you a creator or curator?Creator, as we grow our microgreens from seed. From farm to plate.

What was your most popular box?

Our wasabina mustard microgreens are always a big hit.

How many people are involved with producing your subscription box?Just me!

Which subscription boxes do you subscribe to?

None yet.

Name a celebrity subscriber you’d love to have as a customer?

Prince Harry's new baby LOL

If you could put anything in your box, with money or scarcity no object, what would it be?

Our new microgreen smoothies, juices and cakes.

What do you love about uOpen?

The amazing choice and variety

Microgreens Box by Ealing Urban Farm

Experience the awesome health benefits of a microgreens subscription box. Lovingly grown in West London and delivered directly to your door. Shop the nutrients you deserve!

If you can subscribe to it, then the uOpen team will be all over it! Our in-house gang bring you the very best subscription boxes that deserve your undivided attention - whether it’s keeping you up-to-date with the latest releases on the uOpen marketplace, sharing behind-the-scenes features or giving you the honest lowdown on the best boxes, you can rest assured you’re in safe hands! Find us on social @uopenofficial