Spar Success Story

With the popularity of digital devices and the Internet, traditional online and social channels have become more important for SPAR Austria’s overall business strategy. For instance, active e-commerce sites broaden the company’s audience by selling wine and household consumer goods online, while social media and corporate websites boost awareness and engagement with SPAR. As the company’s online presence grew, it was becoming more important than ever to efficiently and reliably manage content across multiple sites and channels.