PRINCIPLES
and POLICIES
behind
GENERAL
MOTORS
"0 U R PRINCIPLES completely expressed,
./ as I see them-and they applyto every
other business as much as they do to that
of General Motors-are: Get the facts;
recognize the equities of all concerned;
realize the necessity of doing a better job
every day; an open mind and hard work.
The last is the most important of all. There
is no short cut."
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ALFRED P. SLOAN, JR.,
Presidentof GeneralMotors.
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In addition to its Annual Report and Quarterly Statement of Earn
ings, it is the custom of General Motors to issue special booklets from
time to time for the information of its stockholders, employees,
dealers and the public generally. Many of the principles and pol
icies, outlined in these booklets, apply to every other business as
much as they do to that of General Motors
This booklet, "PRINCIPLES AND POLICIES BEHIND GENERAL
MOTORS," together with the series of booklets to stockholders, will
be mailed free, upon request to Department K-1, Room 2210, Gen
eral Motors Corporation, Broadway at 57th St., New York, N. Y.
GENERAL MOTORS
"A carfor every purse and purpose"
CHEVROLET r PONTIAC < OLDSMOBILE r OAKLAND
BUICK , LASALLE " CADILLAC * Al with Body by Fisher
GENERAL MOTORS TRUCKS * YELLOW CABS and COACHES
FRIGIDAIRE-The Automatic Refrigerator
DELCO-LIGHT Electric Plants