Pandas have been representing the extinction of wildlife for many years now. As a consequence, many people are aware of the fact that pandas are an endangered species, yet remain unaware of the fact that bluefin tunas are close to being in the same situation. By replacing tunas with pandas, the campaign expresses the urgency of tunas’ plight.

Philosophy/Solution

The campaign aims to raise support for Operation Blue Rage, an initiative which protects bluefin tunas from overfishing in Mediterranean waters.