Rtds/High-Strength Premixes in Greece

In 2016 the growing popularity of cider/perry in Greece cannibalised demand for spirit-based RTDs, the leading product type within RTDs/high-strength premixes in total volume sales terms. Cider/perry and spirit-based RTDs are both perceived as “lighter” alcoholic drinks suitable for the summer season, and both have a strong appeal among younger female consumers. The lower price positioning of cider/perry coupled with strong marketing support for brands such as Strongbow enabled this category to...

Euromonitor International's RTDs/High-Strength Premixes in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

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