http://www.macrothink.org/journal/index.php/ijim/issue/feedInternational Journal of Industrial Marketing2011-10-09T23:26:12-07:00Naveed Qamarijim@macrothink.orgOpen Journal Systems<span style="color: #111111; font-size: 11px; line-height: 15px;">Copyright for articles published in this journal is retained by the authors, with first publication rights granted to the journal. The journal/publisher is not responsible for subsequent uses of the work. It is the author's responsibility to bring an infringement action if so desired by the author.</span><p class="MsoNormal" style="text-align: justify; line-height: 11.25pt;"><span><span style="font-size: 8.5pt; font-family: 'Verdana','sans-serif'; color: #111111;">International Journal of Industrial Marketing (IJIM) is an internationally refereed journal published quarterly in February, May, August and November, published by Macrothink Institute, United States. The Journal aims to provide theoretical, empirical and case-based research geared to the needs of marketing scholars and practitioners researching and working in industrial and business-to-business markets. </span></span></p>http://www.macrothink.org/journal/index.php/ijim/article/view/1008Green Marketing: Marketing Strategies for the Swedish Energy Companies2011-10-09T23:26:12-07:00Usama Awanawan.usama@gmail.com<p>Business firms have become aware of the need to protect natural environment and starts practicing the environmental marketing strategies as part of their social responsibility programs. In this paper presents some cases of firms adopting green marketing strategies and exploratory research method is used to analysis and drawn the conclusion. This paper is based on the review of the most relevant literature and empirical studies. The purpose of this paper is to understand the importance of the environmental marketing strategies into the firms operations. This study also reveals that eco-label is differentiate the producers product is environmental friendly or conventional. Key findings of this paper are that corporations cannot afford to stay away from the green market trends and they need to equally participate in the social programs and for this purpose a decision model is developed based on environmental marketing strategies for high green and low green companies which they can adopt as part of their total corporate planning. This environmental model is developed from the study of existing market literature.</p>http://www.macrothink.org/journal/index.php/ijim/article/view/1011Minority parent’s characteristics in choice of Religious Verses Non-Religious Schools2011-10-09T23:26:12-07:00Kausar Yasmeenk.yasmeen@iub.edu.pkAmbreen Anjumaambreenaanjum@hotmail.comZuriat -ul-zahraaambreenaanjum@hotmail.comKashifa Yasmeenkahsifa.hasan@yahoo.com<p>The estimations above tell us about the minority household choice of religious verses non-religious schooling. There are various parameters effect household schooling decision we have estimated parents characteristics with school choice. We have found that school choices among different minority households are varied. Almost household prefer religious schools very few prefer non-religious schools because of looking bright future of their children. Income, parents education, general reputation,<strong><em> </em></strong>Value of Physical Assets, location and parents income is positively related but there is negative effect of employment status of mother on school choice may be because when mothers are working are working children specially girls are needed to take care of household. In the case of general reputation they prefer highly good reputed religious school on second priority they choose non-religious schools.</p>