Data Cleansing Services

Data Cleansing Services

Data is a valuable resource for any company, being a key factor in communication with customers and prospective clients. However, it decays quickly as an individual’s contact details and personal circumstances change. Data lists can therefore lose their value in a short space of time. Data cleansing is therefore a key service that Impact Marketing specialise in.

An inaccurate/out-dated database can cost companies substantial amounts of money. This is a result of the cost of mailing incorrect records and the resulting lack of business. It is therefore imperative that the data list you hold is up to date.

As a leading data bureau, our team ensures that your databases are the valuable resources they should be. Our in-house data coupled with bespoke applications and unparalleled knowledge in data interrogation enables us to provide our clients with a range of benefits. Whether you hold a business, consumer or an email data list, our data cleansing service ensures that it is up to date and bringing value.

Our data cleansing services include:

PAF Validation

De-duping

Data profiling

Customer profiling

Data segmentation

Data appending and verification

We offer all clients a free data audit. Here we examine your database and advise what we are able to do to add value!

In addition, we are the owners of a number of exclusive databases. If you are looking to replace your data or are interested in purchasing a high quality database, get in touch. A member of the team will be happy to discuss your marketing campaign with you while providing some free advice on what works well in the industry.

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We have now worked with Impact Marketing for over a year, using their data for our clients campaigns and have always been impressed by the high level of service and the quality of data received. Having used a number of Impact Marketing's data files ranging from Senior Decision Makers Data through to their more specialist files including Health & Safety, HR and Training, we will certainly be happy to recommend more of Impact Marketing's data options to our future clients.

Operations Manager, Intermedia Global Limited

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We have been working with Impact Marketing for almost a year and found them to be great for our business – personable, good communications and the results really show.