4 new Pinterest updates you cannot ignore

The last 4 Pinterest updates are a game changer. In order to stay on top of your Pinterest marketing strategy you’d better get to know them ASAP!

What about search, any news there?

Of course!

Since Pinterest came out with the Flashlight visual search feature, Pinners and shop owners began going crazy by searching for products and creating product Pins so Pinners could RePin (sorry, Save, another Pinterest update), search for and buy products directly on Pinterest.

What this hype did was help Pinterest out, actually, and they got quite a bit of human-made data for their brand new feature: Automatic object detection.

Gif time:

Image curtesy of blog.pinterest.com

Just look at that! I mean, has there ever been anything more friggin exciting on social media than this?

You snap a picture, pop it into Pinterest, make sure you got the products in there their own Pins, and let the cash flow!

Ok, maybe I’m exaggerating a bit, but hey, if marketers don’t get excited, who will?

So basically they got smarter thanks to us and now their super computers help us out with product search to keep us shoppers happy.

Last of the Pinterest updates: the targeting tools for ads

According to their blog:

“In addition to targeting Promoted Pins based on Pinners’ interests, search keywords, device, location and more, you can now also target Promoted Pins using your own business data. This lets you combine what you know about your customers with what we know about people on Pinterest.”