Monday, September 29, 2014

I was honored to co-author the whitepaper Monetizing Mobile Moments: The Three Principles of In-App Support with Debjani Deb and Sona Sharma of ZineOne. The whitepaper delves into emerging trends such as mobile-first companies, chips that make our devices context-smart and the growing demand for in-app support from millennials. It underscores the need for companies to address mobile customer needs proactively, by being context aware and responding in real-time. You can download the paper here:

Tuesday, July 22, 2014

Emerging Trend:With the advent of Internet-connected home
networking systems and devices, marketers will need to have a holistic look at
home-related data – ranging from the living room, into the kitchen and garage.

Implication: We
will have the ability to map out consumer behaviors and needs at a very
granular level and serve ads in a highly tailored and effective manner.

Action: Follow Google,
Apple and Microsoft partnerships with Samsung, Phillips Lighting, Dell, Qualcomm,
Intel, as well as auto makers. These companies are working to activate
household devices and meters with Internet-connected chips.

Monday, May 12, 2014

Emerging Trend: Apple's iBeacon service, an opt-in geo-location system, will win over NFC (near field communication) technology with its ability to map locations in detail.

Implication: This represents an opportunity for OOH (out-of-home) marketers who are looking to bring their targets into stores. For instance, a retailer such as Best Buy will be able to push offers to those shoppers listening to music in the park and invite them to the nearest location to check out the latest digital music players.

Action: Build or partner with apps that leverage iBeacon technology. Target iPhone and other iDevice users.

Implication: App
developers are looking to leverage surging consumer interest in image-focused
sites such as Instagram, Pinterest, Tumblr among others. Those who will find
ways to partner with brands will increase their reach and enjoy commercial
success.

Actions: Photos
are highly sticky pieces of social content. If your audience responds to such
visual communication (e.g., moms, young adults, travelers), explore ways to
white-label the apps, avoid development cost and drive engagement.

Implication: To
protect privacy and to curb inappropriate behavior, companies and public venues
(e.g., movie theatres, museums, restaurants, etc.) will need to devise
guidelines on how to use wearable technologies such as Google glasses.

Actions: Get
ready to supplement employee and communication guidelines. Make sure the added
items do not curb innovative thinking.

Emerging Trend: People will be able to send a
‘touch’ or a ‘tickle’ to their loved ones through wireless bracelets. (Download
PSFK’s wearable technologies report here.)

Implication: Working moms will be able to stay
connected with their children through the day. Long distance romantic
relationships will get support.

Actions: If ‘touch’ is essential to your
brand (e.g., skincare, textile), then consider using these devices at events to
communicate the value of this sense and connectivity. If moms are an important
audience to your brand, explore ways to integrate these technologies to your
product line.

Info-Currents Ebooks

What Drives Cars

The Travel Report

Subscribe via email

About Me

I am a VP of Media Analytics Consulting at Nielsen and the author of Implementing Word of Mouth Marketing. My goal is to provide a window to the future by showing what's next in social media through smart research and case studies. The posts reflect my personal opinions, not those of my employer.