Marvel’s Iron Fist Banner Features Avengers Tower

Thanks to Marvel’s unprecedented partnership with Netflix, the superhero studio has been able to mirror their cinematic success with serialized storytelling. Fans and critics held their breath when Daredevil debuted in 2014, and were pleasantly surprised when the show’s bareknuckle adaptation proved to be just what comic readers and TV viewers had been hoping for. Jessica Jones and Luke Cage raised the bar even higher, blending social commentary into the fantastical story to highlight issues like rape and police brutality, respectively. Even Daredevil dealt with issues like gentrification while providing a look at one of the few superheroes with a disability.

With the final Defender just on the horizon, Iron Fist has always seemed like the riskiest bet. Not only are his mystical origins a far-cry from the street-level action we’ve seen so far (give or take a clan of undead ninjas), but the character has long been controversial. While audiences have been repeatedly assured everything will be fine, the initial reviews for Iron Fist have confirmed many people’s worst suspicions. Still, we have hope it can improve. In the meantime, Marvel aren’t slowing down their marketing ahead of the series’ Friday debut.

IGN has a new banner from the show that mirrors similar promo images for Daredevil and Jessica Jones. The heavily-photoshopped art features Danny Rand, along with Colleen Wing and the Meachum family. It also highlights Danny’s neighborhood and teases one of the MCU’s landmarks. Check it out below:

As you can see, the Avengers Tower is quite visible, as it was in the previous banners. Sadly, we’ve never seen the tower in the actual shows. Despite Marvel’s claims that all of their series take place in the same universe, we’ve not had more than a few passing references to the events of the MCU films in the Netflix series. While inserting Avengers Tower into a shot would presumably not be too difficult, Marvel have chosen to forego that Easter egg so far.

Iron Fistseason 1 premieres on March 17th. The Defenders will arrive sometime in the summer, with The Punisher coming later this year. Daredevil seasons 1 and 2, Jessica Jones season 1, and Luke Cage season 1 are now available on Netflix. Premiere dates for the newest seasons of Jessica Jones, Daredevil, and Luke Cage have not yet been revealed.