X Archive

As part of Expo 2020 on-going series of workshops with the business community, X Architects was invited among Marketing & Communications professionals, representing companies of all sizes, to join an open discussion about the positioning of Expo 2020 Dubai on the 7th of December.

Farid Esmaeil shared his thoughts and expertise on how best to maximize the enthusiasm and support of the national population, how to tell stories that engage and inspire a global audience, and how to ensure that Expo 2020 is an important moment in our nation’s history, with a sustainable and meaningful legacy.