LinkedIn can be a very powerful marketing tool, but no one really uses it that way. Why? Partially because it is seen as simply an online resume, or a way to collect friendships or document relationships that already exist.

Linkedin can do many more things for you. Here’s the two biggest changes you need to make to your Linkedin mindset:

Number one: it is an extension of your brand. Whatever brand you’re trying to establish in the marketplace should be clearly developed in your LinkedIn page as well.

Two: LinkedIn can be used to make new solid sales leads, continue your brand efforts, reestablish old relationships, expand your client base beyond your local area become a repository for great testimonials, and so much more.

We can come on site and help you – and your entire staff – rework their LinkedIn profiles for better results. Here’s what we can do:

Meet with each staff member to develop a consistent brand, rewrite their profile and reorganize their profile to more accurately reflect their skill set.

Train staff how to use LinkedIn better and how to use it in a strategic way.

Speak to groups and help demystify LinkedIn and teach them what a great tool LinkedIn can be for marketing.

Construct has solid success stories regarding LinkedIn and the great results people have received using it as a marketing tool. Let’s make it a part of your marketing efforts too.