Held in Shubert Alley (West 44th St. between Broadway and Eighth Ave.), the Flea Market offers fans the opportunity to buy memorabilia from their favorite Broadway shows as well as purchase autographs and photographs with Broadway stars.

All money raised at the Flea Market goes to Broadway Cares/Equity Fights AIDS. In 2012 the Broadway Flea Market & Grand Auction raised a record-breaking $681,892, bringing the event's 26-year total to $9,870,369.

Often referred to as the best day of the year by Broadway fans, the plethora of opportunities the Flea Market offers can seem overwhelming to some. Playbill.com spoke to Tom Viola, executive director, and Michael Graziano, producing director of Broadway Cares/Equity Fights, to get some tips on how to make the most of the day.