Sony Ericsson to invest £4M in new XPERIA line ad campaign

It's no secret that the future of Sony Ericsson as a company is hugely dependent on the success of their XPERIA smartphone lineup. So it's no wonder that company is throwing so much effort in their ad campaigns, especially the Play one.
We now got word that Sony Ericsson is about to...

> In reply to kitsVA @ 2011-03-24 21:16 from a1}e - click to readArc is a lovely fone, im with ya on that one, it does have nice specs aswell. Even tho im gettin the sgs 2 i dnt think the specs will be needed as there isnt powerfull games or apps to show the power of sgs2 specs. A good 720p camera is better than a ok 1080p so if the arc does a good job with 720p it will keep up with sgs2 and other mobile phones.

These new Xperia lines sounded great when they were announced. But, look what the competition has now and these phones look way outdated except for the Gingerbread and the hot looks of Arc. The competitors are already releasing new Android phones with dual-cores, more RAM, front camera, 3D screen, NFC, large internal memory, etc.

Unfortunately, I might still get Arc for it's styling. SE should stop playing catch up and try to stay ahead of the game if they want to compete and also stop announcing their phones months in advance. Everyone knows how fast Samsung can copy from competitors.

SE has been disappointing not being able to keep up with the updates for the x10. Why would someone get a SE phone if they don't keep up with the updates on their phones. I have a X10 it was great when they where coming out with updates for the phone but now they are way behind and knowing that they stopped the updates for the X10 makes its consumers feel left out or left behind. SO when the new SE phones comes out who knows if they will keep sending out updates or bail out on us like the x10. I don't think I'll be getting a SE phone anymore.

They release the X10 and refuse to provide updates for it!! It is a leading edge phone running an ancient version of Android! Who is really ever going to purchase anything from a company that cannot be bothered!!??

1. Call it the PlayStation Phone instead of merely PlayStation certified, duh.
2. Remake Final Fantasy VII and bundle it with the phone, a portion of the game will do. (You know how old the people who grew up with and love that game are? Old enough to buy multiple phones for you to press Square to remake the whole game to release on their phone)
3. If those are not feasible... http://www.youtube.com/watch?v=rTUwqxHpXMY Dancing Android.