The busy girl’s comprehensive guide to pronouncing designer names

You spot a Loewe from 10 paces away and you turn to your friend to gush over it… only to realize you don’t actually know how it’s pronounced. Don’t worry – you definitely aren’t alone. We get stumped too when it comes to wrapping our mouths around some of the biggest names in fashion (mostly thanks to those complex pronunciations).

To aid you and ourselves in avoiding future fashion-speak embarrassment, we’ve come up with this comprehensive guide to ensure you pronounce even the hardest names correctly, so you’ll never have to awkwardly mumble your way through ‘Maison Martin Margiela’ ever again.

Simply say it out loud as you read the phoentic counterpart, and repeat until you've aced it. Easy.

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