How maths, data-harvesting and ‘psyops’ were used to win Brexit

The days when informed voting simply meant watching the party political broadcasts or scrutinising party manifestos are long gone. These days there is a multi-million pound industry that specialises in managing voter behaviour. This is achieved through a combination of data-harvesting and the application of algorithms. Or even via military-style ‘psychological operations‘. Britain’s 2016 EU referendum was a classic example of how this form of electoral subversion occurs.