__________________ A selection of thoughts from Keith Bohanna

June 23, 2010

Win a weekend away in Kilkenny - and an iPad as well!

I am doing some work with the Pembroke Hotel in Kilkenny at the moment and managed to get them to let us run a competition with an iPad as the main prize. You don't have to be in Dublin for this one :-).

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For ease of use I will put my suggestions here. They are from the perspective of conversion optimisation.
1) Check Availability top side box on the main page : Here I try to reinforce the whole booking process, by replacing the rather casual "Check Now" which "Book Now", and to use a colour that focuses urgency like Red or Orange. People have already taken time to visit your page, and they probably are pretty close already to do a booking. Just the sense of urgency is missing.
2) On your main page your slideshow, has 6 or so rotating images. These highlight different aspects of your site, but alas the images don't take you anywhere when clicked. Here you have the opportunity to catch a users eye, explain via ALT / TITLE text what the image is, and to take them deep into your site either to an offer page, details of location, etc. To insure good usability I would suggest that one a user hovers over an image, you would pause the slide show until mouse focus is lost from the slideshow.