As Art Director, I ensure consistency and quality standards are met when working with established brands and creative objectives. Along with other team members, I help brainstorm how we can achieve design goals while fine tuning messaging and visual direction stylistically. In general I’d say I use a filtering process by exploring creative approaches, gathering input and ideas, trying a few directions, and presenting multiple rounds of mockups and prototypes till a unanimously agreed upon solution is reached. In this role I work with other designers, developers, illustrators, photographers, copywriters, printers, vendors, clients, managers, and whoever is ultimately providing the final sign-off approval.