How to Make the Best Marketing Videos

A great marketing video can be a huge boon for your company, but it can seem intimidating when you look into how to get one made. You need camera and lighting equipment, editing software, and people who know how to use all of that stuff. Luckily, the price of these kinds of things has dropped in the last decade, and it’s now possible for you produce a great marketing video if you follow the right steps!

You need to plan out every stage of production. The first thing you’ll need is a storyboard and/or a script. Storyboarding your video will help give you an idea of what shots you need so that you’ll have an idea of what the schedule will look like once you’re filming. Storyboards don’t have to look professional; stick figures or even still photographs will work just fine. Next, you need to prepare your presenters or interview subjects. Let them know what’s expected beforehand to minimize wasted time when you’re shooting. If you’re also planning to cut in shots of your team hard at work or anything else, you’ll need to shoot B-roll. You have to know what B-roll footage you need and make sure it gets shot, or you’ll end up high and dry when it comes time to edit. Follow these steps, and you’ll be on your way to great, professional-looking marketing video!