Google has launched YouTube Gaming, a direct competitor to rival Twitch.tv, which allows users to live-stream gameplay of their favorite video games and tap into enhanced community features.

Though YouTube has offered limited live streaming for years, YouTube Gaming is a comprehensive rebranding of the service, with a focus on offering hubs for 25,000 individual games. These hubs act as a one-stop-shop for users interested in exploring content related a title, pulling together both traditional videos and live streams into a single destination.

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Much like the functionality found on Twitch, streamers will be able to archive and upload their streams to YouTube as traditional videos, which is welcome news for users straddling services. However, Google has their work cut out for them. Not only is Twitch.tv one of the most-visited websites on the Internet with more than 50 million monthly users, its integration into both the Xbox One and Playstation 4, along with its history of reliable, high-quality streaming has made it the default choice for streamers.

In 2014, Google attempted to purchase Twitch.tv before Amazon landed the live-streaming giant for $970 million.