This is what employers do nowadays. They search for your name on Google then click on the links that give “hints” about you — your personality, profile, what you look like and how you think.

Social networking sites are, in the end, not for networking alone. They go beyond connecting you with your friends and relatives. They go beyond being a sanctuary of your thoughts and daily rants. They go beyond making yourself visible online. Social networking is packaging yourself. Social networking is about the YOU brand.