Staid U.S. Marketers
Try Out Racier Ads

More Spots Feature Nudity in an Effort
To Stand Out, but Little Protest Is Seen

By

Brian Steinberg Staff Reporter of The Wall Street Journal

Updated July 31, 2003 5:05 p.m. ET

Several traditional marketers have embraced racy ads in a bid to break through the clutter -- and are stirring up very little protest.

A host of other advertisers also are showing more skin. BuyMusic.com, a new music-download service that was launched last week, uses a photo of rocker Tommy Lee, practically in the buff, to capture attention. TeenAIDS, a youth organization, has aired a disturbing spot depicting a naked male teen...