SEO and SEM in 2018

SEO is short for Search Engine Optimization and SEM is short for Search Engine Marketing. I’ve been implementing both since the early 2000’s, and have followed tried-and-true principles and techniques that to this day, allows me to generate 2 million pageviews per month on my web development websites.

SEO and SEM are important skills to have as a modern day web professional. I would argue that front end web developer should be aware of basic search engine marketing and optimization.