What are on-page and off-page SEO?

Search engine optimization is a very complex topic. In order for your website to receive the necessary SEO boost, you will need to opt for the proper optimization technique. As you can imagine, each website does have its own set of optimization tools, some of which can be better than others. In order to optimize your website in a proper manner, you can either opt for on-page or off-page SEO. But what is each one of them and how important is for your SEO endeavors? Let’s find that out right away!

On-page SEO

This term refers to settings and optimization that can be applied directly to your website. There are many things you can optimize on your page and everything is basically included in this particular category.

For example, you will need to optimize the title and descriptions, you will have to create a good URL structure, format your text, optimize the internal links, optimize your website navigation, create some user friendly 404 pages and optimize pages in order to load faster.

On-page SEO will also require you to optimize the images on your website and it will also bring in front the ability to perform Google Authorship verification for all your pages. It also requires you to add in the very best fresh content on the market and it also requires you to focus on delivering professional, external links that deliver a very good approach!

As long as your website is optimized, you will be able to acquire a very good exposure in the online world. It will not be easy to do this at first, but in the end you will see that the overall ranking of your website will improve quite a bit.

Off-page SEO

While the on-page SEO is focused solely on what happens on your website, you will see that off-page SEO is more about the stuff that doesn’t pertain directly to your website. Things like social media integration, social bookmarking and link building are related to your website, but they don’t have any direct impact on the website structure.

What off-page SEO does is it provides you with a good indicator on how the world sees your website as a whole. It’s an amazing experience, one that will bring you an immense exposure and the experience is worth it for that reason alone.

If you do off-page SEO, you get to increase your rank, you can get more exposure and you will also have the ability to boost your optimization efforts. Just like on-page SEO, off-page SEO will require quite a lot of time to work properly.

While the two SEO types seem quite different from one another, they do need to work together if you want to acquire the best possible value. It will not be easy to do that, but in the end the experience will be worth it at all times. As long as you are fully committed to improving your search engine rank, you should try to invest in both on-page and off-page SEO. Both are relevant and with their help you can really get an incredible value and an outstanding return on investment!