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There are several factors that support this research and explain Turkey’s future boom in e-commerce. Firstly, the youth of today are more computer/internet literate than the previous generation, stimulating an interest in and active use of the internet. In addition to this, Turkey is becoming wealthier with a 10.9% GDP increase from 2007-2012. This means more money to be spent on computers, mobile phones and other such online, stimulating products – it also means more money for internet shopping.

On a more basic level, however, one can understand the expected growth rate by merely looking at the stats presented for internet usage which is an estimated 27.5 by 2017 – A significant number and one that will certainly bring eager consumers to handsome websites for a does of retail therapy.