Using a CMS (content management system) is a way to create and manage a website through a user-friendly interface.

WordPress is a great, free, and immensely popular CMS.

Having a blog is one of the most important parts of an effective Internet marketing strategy. There are multiple benefits to having a blog.

Most important things to do:

Create an attractive and user-friendly website.

Use images that show human faces to make your site feel warm and welcoming.

Have a clear CTA (call-to-action) on your website.

Use a CMS (content management system) such as WordPress so that you can easily control and manage the site. Perhaps hire a consultant to assist and mentor you along the way.

Have a blog and post regularly.

Most important things NOT to do:

Have a cold, unfriendly site. There is a great saying: “People buy from people, not from websites.” Humanize your site by having photos of yourself or other people. Have an “About” page with some sincere information about you and the people in your business.

Forget to have a strong and clear CTA (call-to-action)

Have pages that are too cluttered, or too slow to load.

Make the site all about your business rather than addressing your visitors’ needs.

Pay too much for web design services. If you hire someone to design your site, make sure they are using a CMS so that you can log in and be able to make some changes and additions yourself.