WEBVTT DOWNTOWN WINSTON-SALEM. >> WE'RE RAISING KIDS, WE'RE TAKING CARE OF OUR PARENTS. WE SHOULD BE ABLE TO TALK ABOUT OUR VALUE AND GET MORE. A WXII 12 NEWS EXCLUSIVE. ONE-ON-ONE WITH MSNBC HOST AND AUTHOR MIKA BRZEZINSKI. THIS MORNING SHE IS SHARING A PASSIONATE CALL FOR WOMEN TO LOOK OUT FOR THEMSELVES. SHE'S THE AUTHOR OF THE BOOK "KNOW YOUR VALUE". WHICH AIMS TO HELP WOMEN SUCCEED AND GET THE PAY THEY DESERVE. I TALKED WITH HER ABOUT THE SIMPLE STEPS WOMEN CAN TAKE RIGHT NOW. HERE'S A PART OF OUR CONVERSATION. BREA: WHAT KIND OF COURAGE DOES IT TAKE TO REALIZE YOU ARE WORTH MORE AND ACTUALLY STAND UP FOR THAT? MIKA: WELL THAT'S THE THING. IF YOU'RE HAVING TO DRUM UP ALL THE COURAGE IN THE WORLD TO SAY THAT, YOU'RE ALREADY STARTING FROM A WEAKENED POSITION. THIS IS SOMETHING WOMEN NEED TO PRACTICE EVERY DAY. THEY NEED TO LEARN TO STOP APOLOGIZING. THEY NEED TO LEARN TO PRESS RESET WHEN THEY HAVE A BAD MOMENT OF FAILURE OR AN AWKWARD SITUATION. WE TEND TO CLUTTER UP OUR BRAINS WITH ALL SORTS OF THOUGHTS AND NEGATIVE FEELINGS THAT GET IN THE WAY OF THE MESSAGE OF THE RELATIONSHIPS IN FRONT OF US. WE'VE GOT TO LEARN TO DEMAND RESPECT FIRST, IN THE WAY WE CONDUCT OURSELVES IN THE WORKPLACE, IN CONVERSATIONS WITH PEOPLE AND FORGET ABOUT FRIENDSHIPS, FORGET ABOUT MAKING PEOPLE FEEL COMFORTABLE. THAT ALL COMES, THAT ABSOLUTELY COMES, BUT THE GOAL SHOULD BE RESPECT FIRST. I THINK WE HAVE THE WHOLE EQUATION BACKWARD. >> I WAS SO INTERESTING TO HEAR HER SAY DON'T FEEL GILL ABOUT ASKING FOR THINGS YOU THINK YOU DESERVE. DAVONTE: IT IS TOUGH AND SAD TO HAVE THESE THURSDAY AND AGE. IT IS GOOD SEE SOMEONE AS STRONG AS HER TO PROMOTE WHAT SHOULD BE RIGHT. BREA. THEY ARE FEELING THEY HAVE STRENGTH IN NUMBERS. OTHER WOMEN ARE ENCOURAGING OTHERS TO DO IT. THEY CAN LOOK UP TO THING SHE HAS DONE. >> ALL RIGHT. THIS IMPORTANT CONVERSATIONS ON THE TRIAD CW ON THE 7:00 AND 8:00 THIS MORNING. ER WHAT MIKA SAY SHE'S LEARNED SINCE THE FIRST BOOK SHE PUT OUT SEVEN

Co-host of MSNBC’s "Morning Joe" Mika Brzezinski is using her platform to empower women.

It’s through her movement,“Know Your Value,"

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The movement started as a book in 2011 and grew into more.

“So many women came up to me immediately upon buying this book and said, 'I read your book, I got a raise.' I read your book, I got a raise. Women from all walks of life. And I realized how universal this issue was,” Brzezinski said. “It became almost like wow, I've got to do more with this. This is so important, it's really helping women get more value back. "

Brzezinski said she wants to bring out courage in women.

“They need to learn to stop apologizing. They need to learn to press reset when they have a bad moment of failure or an awkward situation,” Brzezinski said. “We've got to learn to demand respect first, in the way we conduct ourselves in the workplace, in conversations with people and forget about friendships, forget about making people feel comfortable. That all comes, that absolutely comes, but the goal should be respect first. I think we have the whole equation backward.”

She also explained her thoughts surrounding President Donald Trump’s tweets about her appearance in 2017. Brzezinski said she would not have handled the situation any differently today.

“He tweeted about me bleeding badly from a face lift. Everybody was horrified, Democrats and Republicans went crazy. It was the tweet heard round the world. I was a little surprised at everyone’s reaction. I kind of tweeted back something a little gloating, a little mocking. And I'm good with that,” she said. “I wouldn't change a thing. And by the way, women should be able to say that. I mean, we tend to like, 'Oh well, maybe I could have changed something'... is sort of what you think I should say. No, I think I was perfect.”

Brzezinski is holding an event called “Grow Your Value " on Dec. 1, 2018, in San Francisco. Women will be able to go through various types of issues from body language to negotiating. For more information on the event, visit this website.