Content mapping is the art and science of engaging your ideal customers with relevant, helpful and resonant content at the various stages of their journey from brand awareness to purchase and repeat custom. And it starts to define the tactics of your content marketing strategy.

When you commission a copywriter, there is an onboarding period where we get to know your business goals, customers, and brand story. The more insight you provide, the richer the veins we can mine to deliver creative, strategic content. This process is captured in the Creative Brief, a foundation document for any copywriting project

When you write for your own channels, you need to feel confident you are using consistent and approved styles. This web content style guide is short and sweet – a practical tool for everyday use. Written by Matt Turner of Wooden Shed Publishing in Auckland.

Writing requires equal measures of technical skill and creative flair. You need a few basic ingredients to get started, and then you can begin to layer your writing into an enjoyable and interesting read.

While developers are responsible for the code, copywriters are in charge of SEO copywriting or on-page SEO – the text content, links and meta data. Here is a brief overview of good practice when optimising website copy...