IT industry has its own Hiranyakashyap to battle

Anand Mahindra, Feb 14, 2008, 06.30pm IST

Nasscom Leadership Summit has always been a place for good story-telling and provocative thoughts. This year, the spark came not from a software veteran or a BPO moghul, but a captain of an old economy industry. Anand Mahindra, vice chairman and managing director of Mahindra & Mahindra drew from mythology to call for game-changing innovation from the IT industry.

One of the tasks we at the Mahindra Group have set ourselves is to aspire to be recognized as the most customer-centric organization in India, and why not, in the World!

In order to walk the talk, every time I'm asked to speak at a conference, I have made it a default option to ask what the audience--my customers--might expect of me.

And so I found myself wondering what this conclave of IT wizards expects from a predominantly right-brained character like myself. You certainly haven't called me here to deliver a sermon on technology. And I wouldn't even risk doing that with Nandan (Nilekani) and Kiran (Karnik) sharing the dais!

Of course, I might have been able to do that by getting one of my IT colleagues to write this speech, but then it would have been comprehensible to you, but incomprehensible to me!

And although the title of this session is 'Building a Knowledge Economy for Growth', I believe that a) All of you out there have helped build the foundations of a knowledge economy, so again, you don't need me to pontificate to you about that and b) I think there are some urgent pressures and imperatives the industry has to deal with at this point.

So, I'm going to talk about something completely different: I will talk about the Trimurti.

Most of the Indians in this audience will know the Trimurti – the trinity in Indian mythology of Brahma the creator, Vishnu the sustainer and Shiva the destroyer. There is a wonderful depiction of this in stone, just ten kilometers across the bay, at Elephanta. Both as a businessman, and as someone who tends to see life in visual images, the Trimurti reminds me of India's IT industry. Think of it.

You people have gone through a stage, where like Brahma, you created something out of nothing. You created a new and global industry. You created a service sector that is today, a major pillar of our GDP. But most importantly, you created a perception of a new India, both in the world and in Indian hearts and minds.

CK Prahalad once told me that in universities in America today, there are almost unfairly high expectations from Indian students, because there is a huge perception that all Indian students are brilliant, outstanding. You created that perception. And within India, what you created was self-belief. You showed us what Indians could do, and now the rest of India believes that Indians can do anything. Brahma created a physical landscape; you sowed the seeds of a new mental and psychological landscape. In that sense, you are truly the Brahmas of the age of liberalisation.

But creation is only the first phase. You then have to move on to the next phase of sustaining that creation - to the realm of Vishnu the preserver. Creation is a one-time affair. Sustaining that creation is obviously a longer haul, subject to many attacks and crises. Perhaps that is why Vishnu comes not in one, but in ten incarnations.

Every time there is a new danger, he changes his avatar to a form best suited to meet that danger. At various times he has come as a fish, as a tortoise, as a dwarf. But his most interesting avatar came when he had to fight the demon Hiranyakashyap. Hiranyakashyap was a bad guy, who had obtained an amazing boon from the gods. Neither man nor beast could kill him; he could not be killed by daylight or at nighttime, within his home or outside it, on the ground or in the sky. All this made him pretty invincible – he went on a rampage, and only Vishnu could tackle him.