In larger cities bus rides and be well in excess of 30-minutes giving passengers lots of time and opportunity to meditate and think about what they are reading.

Posting durations are 16-weeks paid (plus 8-weeks bonus time subject to space availability for a total of 24-weeks) and 52-weeks (plus 12-weeks bonus time subject to space availability for a total of 64-weeks).

During a 24-week campaign each ‘study’ will be seen* between 48,000 and 260,000 times depending on Transit Company. During a 64-week campaign each ‘study’ will be seen between 128,000 and 720,000 times.