Microsoft is supposed to acquire Nokia's devices and services division by the first quarter of 2014, pending regulatory and shareholder approval. That means Windows Phone devices that Nokia makes under its Lumia brand will be in the hands of Microsoft in about half a year.

Weber stated that Microsoft will keep the Nokia and the Asha brand name for the company's cheap feature phones. However, he added:

On smartphones, it’s more complicated and we’ll be seeking to create a unified brand across Lumia and other Windows-based devices. But we’re still a long way from when that decision has to be made.

That would seem to indicate that Microsoft wants to not only have the same brand name for its smartphones but also for its other Windows hardware products such as its Surface tablets. At the moment it's still anyone's guess as to what that new brand name will be in the end.