Archive for ‘SEO’

There’s a bit of confusion over SEO and content marketing. The confusion comes over how SEO and content marketing fit together. Do they fit together? Are they at odds with each other? If so, is it possible to force them together?
In…

Certain people always seem to know what’s going on in digital marketing. They are able to predict the “Hot Topic” months in advance.
For as many years as I’ve been in this business, I have been flabbergasted by the knowledge of others,…

Rand Fishkin is the co-founder of Moz and one of the leading voices in the SEO world. Along with his work at Moz, he’s co-founded Inbound.org and co-wrote The Art of SEO.
At Moz, his current position is the…

Every person in the search engine optimization (SEO) space needs to know a fair amount of how the Google algorithm works. While Google doesn’t share all the ingredients in their secret sauce, we do know a few of the factors that…

Put down your pitchforks and torches… I’m not saying you should stop split testing. But I am saying that there are a few “red flags” that a split test can inadvertently throw up if you’re not managing or monitoring it correctly.
It’s…

Quicksprout recently published an awesome new infographic on the state of SEO that illustrates how the field has evolved over the past few years in response to Google’s game-changing algorithm updates and the steady rise of content as king.

Every marketing professional knows how important SEO is in the age of digital technology. But if you’re on a marketing team with beginner to intermediate knowledge of SEO, what do you need to know to launch your first successful SEO campaign?
In…

Since the first Google Panda update in Feb 2011, quality of content has become a major factor on everyone’s marketing checklist. However, your content could be filled with quality and meaty information, and even be founded on some principles that have…

Algorithm updates from Google are like thunderstorms; they always begin with visible brewing and hit with force. Just recently, Google revealed the latest Panda 4.0 update, and now there is a buzz about the next update brewing on the horizon: Penguin…

Too much of a good thing is a bad thing. This is true in life, and in SEO. SEO is awesome, but too much SEO can cause over-optimization.
Search engine over-optimization is the practice of creating too many SEO improvements, to the…

The better your site structure, the better your chance of higher ranking in the search engines. Every website has some “structure.” It might be a rigorous and streamlined structure, or it may be a disorganized jumble of pages. If you are…

Every now and then a little bomb explodes in the search community. Blogs erupt with geysers of information. Authoritative sites spawn dozens of articles, examining the issue from every angle. Webinars offer “answers” to the new issue. And you and I…

There are some things about your website you simply can’t ignore — manual penalties, negative SEO, stuff like that. There are other problems that can come up, too. They aren’t quite as obvious, but they are just as damaging.
In this article,…

The words “duplicate content penalty” strike fear in the hearts of marketers. People with no SEO experience use this phrase all the time. Most have never read Google’s guidelines on duplicate content. They just somehow assume that if something appears…

SEO can become second nature for you. Since SEO is one of the most important components of an online business, you need to be doing SEO automatically, reflexively, and instinctively. All the time.
So how do you get there? How can you…

You know all about search engine optimization — the importance of a well-structured site, relevant keywords, appropriate tagging, technical standards, and lots and lots of content. But chances are you don’t think a lot about Googlebot optimization.
Googlebot optimization isn’t the same…

Today’s post is by Neil Patel – Owner of QuickSprout.com and Chief Evangelist at KISSmetrics.
Free is awesome. Especially when that “free” whatever is giving you extra traffic, money, rank, reputation, riches, etc. Thankfully, there are a ton of free tools in…

Would you like to reach out to an international audience and expand your business’s Web presence? If so, an international SEO process might offer a scalable and cost-effective way to grow and reach your desired foreign target market.
But, what are the…

Time is the SEO’s perennial dilemma. There are so many things you could do, but so few things you actually have time to do. The two broadest categories of an SEO’s task are technical SEO, also known as conventional SEO, and…

Nearly every article on internal linking starts with a discussion of how complicated yet how important the subject matter is. On the one hand, internal linking is such a simple concept, and everyone should be doing it. On the other hand,…

Your entry in a search engine results page (SERP) is one of the most important features of your web presence. With users performing millions of search queries daily, how do you capture their trust when they see your entry in the…

For quite a while in the search community, there has been talk of “co-citation” and “co-occurrence.” These two terms, which refer to basically the same thing, have been called the next big thing in SEO and are even believed…

For most online businesses, search engine traffic is very important, but achieving high rankings in Google is not as easy as it used to be. Therefore, many SEOs and marketers are pushing the link-building process to the limit. As a result,…

One of the latest evolutions in SEO is called schema markup. This new form of optimization is one of the most powerful, but least-utilized forms of SEO available today. Once you grasp the concept and method of schema markup, you can…

When you spend months or years on a website, not to mention thousands of dollars, it’s hard to step back and look at it objectively. Can you look at it through the eyes of your users? Can you look at it…

Consider this a warning. Your SEO firm could be hurting you.
I know a lot of small businesses who have placed their trust in an SEO agency, only to have their sites all but destroyed through black hat techniques. I’ve seen struggling…

The entire SEO industry experienced a major transformation over the past two years. As a result, many online marketers have dramatically changed their strategies. Ranking high in Google for competitive keywords is not as easy as it was three years ago.
Because…

Marketplaces and eCommerce sites that have lists of items / products face unique SEO challenges. For the three years we’ve been running Binpress, organic search has been our number one source of traffic, and we had to learn some lessons the…

About a year ago, we received an ominous message in our Google Webmaster Tools:
Dear site owner or webmaster of http://www.quoteroller.com/,
We received a request from a site owner to reconsider http://www.quoteroller.com/ for compliance with Google’s Webmaster Guidelines.
We’ve reviewed your site and we…

If the idea that SEO is dead crosses your mind or turns up in print, dismiss it. The fact is that nothing is really going to change in the way that we pursue the almighty ranking, with the possible exception of…

As more and more new, quality websites are indexed by search engines, competition for the top of the results page is increasingly fierce. And, since Google routinely updates its search algorithm, staying updated on the changes is important. Things you were…

Underneath all the beautiful images, perfect typography, and wonderfully placed calls to action lies your webpage source code. This is the code your browser turns into delightful experiences for your visitors and customers on a daily basis.
Google and other search engines…

If you have a blog, write articles for content websites, or manage an online magazine, chances are you’ve had, or will have, your content stolen at least once. The stolen content then is reposted on other blogs, article websites, and personal…

How much can a search engine change in a year? If it’s Google, the answer is a lot. Best SEO practices suddenly can turn into web page death sentences if you’re not careful. But even if you don’t have time to…

There’s no question that ranking higher than your competitors on Google is a must. But, what if you don’t know the SEO tips and tricks that will get your e-commerce site to the top? If you’re missing out on clicks, you’re…

SEOs love to blame their bad reputation on the spammers, but you probably know as well as we do that this blame is misplaced. Businesses, in general, really don’t care how they get results. They just care about results. And that’s…

These days, effective keyword research is an increasingly important skill for digital marketers. Not only do they need to know how to develop a good keyword list for PPC and SEO, but smart content marketers use keyword research to find out…

Google’s on an uncompromising mission. It wants to give its users access to accurate information, unique content and the finest writers. It continually tweaks and improves its algorithms so that the best of the web gets the exposure it deserves.
Unfortunately, there’s…

Secure search now obscures up to 60% of search visits, making it virtually impossible to determine which keywords are driving your site traffic. Appearances of the dreaded (not provided) have been steadily increasing. Now the default Google Analytics reporting is…

Since the Google Penguin and Panda updates, a lot of SEOs finally have realized that ranking a website in the long term is not just about building a large number of links. It’s also about creating high-quality content that will attract…

Update: – After you’re done reading this post, be sure to check out Four More Ways to Crack the Keyword (not provided) Code by Sean Ellis.
Google Analytics is a fantastic resource for any website owner. From small hobby sites to…

Given the continual rise of social media and Google’s ever-changing algorithm, quality content should play a central role in the activities of virtually any company looking to leverage the web as an effective marketing and communications channel.
However, it’s no secret that…

There’s a fundamental shift going on in how people research and buy goods and services – and SEOs haven’t kept up. Too often SEOs focus solely on driving traffic, instead of influencing the buying process and driving revenue.
Now customers don’t…

Coming from an SEO background, I have to say that SEO is a world full of myths, hijinks, frustration and occasional glory. The right SEO recipe can turn a $50 start-up investment into a money making machine, and the wrong…

Plagiarism is a problem of epidemic proportions on the internet. It has been much too easy for someone to copy a webpage’s online content and then spread it around like it’s their own.
Google is getting better at detecting who the original…

It’s common for online merchants to think that by simply listing hundreds or even thousands of products on their e-commerce website, search engine traffic will start rolling in. It turns out that is far from reality.
The sad fact is, optimizing…

Why are so many businesses obsessed with search engine optimization? Well simply put, if you create a well-thought-out SEO strategy from day one, you can effectively get free internet traffic from that point forward.
Today, I’m going to show you how to…

It’s amazing to realize that another year has passed since the 2011 edition of 79 Link Building Resources where we listed various blogs, their top link building posts, and some great link building tools to add to your toolkit. Those…

Google yourself. See that? It’s your personal brand. Unless you love everything about each listing on the first page, it’s time for some personal branding SEO.
There are two goals in personal SEO:
Dominate the entire first page of Google (branding)
Push negative or…

Whenever you create a new website or blog for your business, the first thing you probably want to happen is have people find it. And, of course, one of the ways you hope they will find it is through search. But…