Articles on web marketing

Reports this week show webmasters are starting to see notifications from Google when faulty redirects are detected.
Reports this week show webmasters are starting to see notifications from Google when faulty redirects are detected.
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WordStream released findings of a research study that examined the gender gap that may exist in a business environment where Web marketing clients are serviced by both female and male representatives, and their respective client satisfaction scores.
WordStream released findings of a research study that examined the gender gap that may exist in a business environment where Web marketing clients are serviced by both female and male representatives, and their respective client satisfaction scores.
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Research by Kenshoo set out to measure the impact that search and social ads have together. What it found was that when a person was exposed to both paid search ads and Facebook ads from the same brand, it saw a lift in ROI for several key metrics.
Research by Kenshoo set out to measure the impact that search and social ads have together. What it found was that when a person was exposed to both paid search ads and Facebook ads from the same brand, it saw a lift in ROI for several key metrics.
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Of the smartphone users studied, 60 percent used apps to access local information in 2012. Tablets are also becoming a technology to watch in mobile marketing, with tablet ownership crossing 40 million in just two years.
Of the smartphone users studied, 60 percent used apps to access local information in 2012. Tablets are also becoming a technology to watch in mobile marketing, with tablet ownership crossing 40 million in just two years.
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These five changes to Google Analytics that you might have missed can lead to a more efffective and accurate use of the toolset and your metrics. They can save you time and headaches and make your data more meaningful. Here's what's new.
These five changes to Google Analytics that you might have missed can lead to a more efffective and accurate use of the toolset and your metrics. They can save you time and headaches and make your data more meaningful. Here's what's new.
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Through their Creative Science technology platform, DataPop leverages the power of big data analysis to automatically generate PPC ad creative. Are human content creators, formerly known as writers, about to be terminated by our new robot overlords?
Through their Creative Science technology platform, DataPop leverages the power of big data analysis to automatically generate PPC ad creative. Are human content creators, formerly known as writers, about to be terminated by our new robot overlords?
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Small businesses are merely scratching the surface when it comes to penetrating the web for marketing needs. Are decades-old mom-and-pop businesses finally open to reaching a target audience through alternative means like Google and Yelp?
Small businesses are merely scratching the surface when it comes to penetrating the web for marketing needs. Are decades-old mom-and-pop businesses finally open to reaching a target audience through alternative means like Google and Yelp?
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Search engine optimization is a critical part of the B2B marketing mix. In an effort to help bridge the gap, some B2B marketing colleagues share their thoughts and helpful resources on how SEOs can better align with strategic marketing.
Search engine optimization is a critical part of the B2B marketing mix. In an effort to help bridge the gap, some B2B marketing colleagues share their thoughts and helpful resources on how SEOs can better align with strategic marketing.
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The most important thing when it comes to marketing your business is simply getting into action. Any successful habit-forming SEO system will have these five components, so put them into practice. Bonus: tips on setting small, short-term SEO goals.
The most important thing when it comes to marketing your business is simply getting into action. Any successful habit-forming SEO system will have these five components, so put them into practice. Bonus: tips on setting small, short-term SEO goals.
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Today's link building has become a cross between old-fashioned public relations and business development. Let's examine some of the modern methods of building links.
Today's link building has become a cross between old-fashioned public relations and business development. Let's examine some of the modern methods of building links.
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Integration is key to online marketing success. A killer idea for e-mail can work wonders when mirrored in a search campaign. There's a lot of opportunity for you to leverage one idea for many different media and many forms of ROI.
Integration is key to online marketing success. A killer idea for e-mail can work wonders when mirrored in a search campaign. There's a lot of opportunity for you to leverage one idea for many different media and many forms of ROI.
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A good link building philosophy is to always start with great, compelling content, and let the links follow naturally. But it's difficult to garner links by being positive, helpful, and excellent. Links will come much easier if you're negative, conniving, and base.
A good link building philosophy is to always start with great, compelling content, and let the links follow naturally. But it's difficult to garner links by being positive, helpful, and excellent. Links will come much easier if you're negative, conniving, and base.
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Viral marketing and link love are like two peas in a pod. Viral Web marketing can be risky, but the rewards are great. Here's how to get started with a Web 2.0 strategy that won't break the bank.
Viral marketing and link love are like two peas in a pod. Viral Web marketing can be risky, but the rewards are great. Here's how to get started with a Web 2.0 strategy that won't break the bank.
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A case study on how implementing SEO elements on a luxury hotel site brought real results in both traffic and revenues.
A case study on how implementing SEO elements on a luxury hotel site brought real results in both traffic and revenues.
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Founder of one of the web's oldest search engine communities Jim Wilson has died after a battle with heart disease.
Founder of one of the web's oldest search engine communities Jim Wilson has died after a battle with heart disease.
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