It’s no secret that the ad tech space has become crowded, with the convoluted digital supply chain obstructing publishers’ views of where their revenue really comes from. Platforms say they’re addressing the issue, but how can publishers combat the growing problem themselves?
In many ways, programmatic has failed publishers. Media companies are juggling a range of revenue streams, still trying to understand what will be core to the business. According to the Reuters Institute, most publishers think subscriptions will be…

Zendesk Named in Gartner Magic Quadrant for the Third Year in a Row
Zendesk, Inc, announced that for the third year in a row, Gartner Inc. has named the company a Leader in the Magic Quadrant for the CRM Customer Engagement Center.
With one of the fastest-growing customer bases of any vendor, Zendesk believes it was recognized for its overall value proposition, ease of set-up, usability, API integration and rapid adoption.
According to the report, “Customers are demanding consistency of treatment when self-service…

Creative Agency Redefines ROI as Realization of Impact
Anderson Group is launching its new reinvigorated branding and position that reflects the impact agency's energetic vibe, work ethic, and passion its team provides to clients.
"As an impact agency, we inspire, influence, and shape the future—and our new branding better reflects that personality and culture," said President Missy Orlando, Anderson Group, Sinking Spring, Pa. "When it comes to anticipating market changes and exceeding expectations, we think big and…

Consumers Can Now Book Home Services Through Facebook Marketplace
HomeAdvisor, an operating business of ANGI Homeservices, announced that the company is powering a new way for consumers to seamlessly book a home services appointment through Facebook Marketplace. Through Facebook Marketplace, consumers can search and be matched with service providers who perform a variety of tasks, including HomeAdvisor service professionals. Consumers can then easily communicate and request quotes directly with their matches via…

"Social data can empower sales teams to sell better, marketers to advertize better, and analytics teams to make real-time recommendations."Tell us about your role and how you got here. What inspired you launch Unified?
My role as CEO of Unified includes overall strategic direction of the organization, as well as our products and services. I grew up in the financial services industry running technology projects for companies like Merrill Lynch. My co-founder and I saw the early power of the Facebook platform and built some…

Seasoned UK Tech Entrepreneur and Former CEO in Residence of Microsoft Ventures Andrew McCartney Joins Global Shoppable Media Platform Dropp.TV
Dropp.TV, the next generation of shoppable media, giving viewers the power to buy any product on any screen instantly announced that Andrew McCartney, a quintessential player in the tech scene, will serve as the company's first CEO.
In 2013, Microsoft tapped McCartney as CEO in Residence of Microsoft Ventures in the UK. In this role, he helped startups around the world…

Google’s Pilot Validates the Overall Need for Media Localization as Well as VITA’s Geolocation, Crowdsourced Model for Sharing Pictures, Videos and Commentary on Local Events
Vita Mobile Systems Inc., a technology company focusing on digital imaging in mobile devices, is preparing to launch its first social media app, VITA. VITA is a revolutionary new mobile app that uses propriety crowdsourcing, geolocation and artificial intelligence (AI) algorithms to allow users to both contribute to and experience firsthand photos,…

Social Media Sentiment Surrounding GDPR Was Optimistic, with 83.8% of #GDPR Tweets Being Positive in Tone, Finds SEMrush
The EU’s General Data Protection Regulation (GDPR) would be officially live from tomorrow, 25 May. As GDPR comes into force this week, searches on the subject increased by 700% globally in the last year. Around the world, Google searches for GDPR increased from 250,000 to more than 2 million, according to new data from online marketing platform, SEMrush.
GDPR is a new European Union legislation…

"The shift in the market towards getting consent for marketing will result in a more B2C-like approach to B2B brand advertising ."
Tell us about your role and how you got here? What galvanized you to start Tech Essence?
I’m the founder of Tech Essence and brain behind Marketing Town, a SaaS-based marketing technology that provides marketers with a trustworthy and transparent solution to make faster, data-driven marketing optimization decisions based on a clear view of their data.
The idea came to me as a result of…

Aubrey Williams Brings Over 15 Years of Experience in Sales, B2B and B2C
iMatrix is a leader in providing online marketing solutions for small to medium-sized businesses who are looking to expand within the local market. iMatrix has hired Aubrey Williams as its Director of Sales and Training. In his role, he will develop and execute strategies for sales, account development, and the iMatrix training programs.
Prior to joining iMatrix, Williams was the Director of Inside Sales at Sound—a VCA company and global…

If marketers want to master the data high-seas, they’ll need to focus their energies on driving engagement. That's where webinars come into play.
For marketers, data is difficult. It's easy to get, yes, but being able to draw out any meaningful insights or actions can be an exercise in pulling the hair out of your head.
Why is extracting insights from data so stressful? There are a few theories. First, our jobs are on the line. We need to be able to provide sales with qualified leads and context to land business.…

Make Email Marketing Your Priority
The impact of social media resurgence could have offset the business value of email. To an extent, it could even render emails obsolete and ineffective. However, going by B2B trends, contrary to such claims, a statistics report by Radicati shows 2.8 billion people use email and this number is expected to grow over 3 billion by 2020.
Most businesses send out tons of emails on a daily basis. So, how do you organize the clutter and sort out the prospects? Email Marketing is a key to…

What Retailers like Target, Macy’s and Kohl’s are Doing Right in the War Against Amazon for Consumer Conversations and Retail Dominance; According to an Analysis by Engagement Labs on Word of Mouth and Social Media Conversations, Several Retailers Are Outperforming Amazon
Amazon’s impact on the retail industry is undeniable – each and every retailer now competes with the e-Commerce giant. And, rightfully so, according to Engagement Labs, Amazon dominates consumer conversations and is the focus of more consumer talk than…

Jeremy Finch
Product Marketing Manager, Adobe
Yesterday, Adobe announced that they were acquiring leading content management platform for B2B and B2C companies, Magento Commerce. The leading martech company has a clear mission to continue with digital transformation while delivering high-value customer experiences for desktop, mobile, social and display. Today, Adobe looks set to blow away the major challenges that marketers face in delivering truly omnichannel customer experiences. To better understand how customers…

SpotX, a Leading Video Advertising and Monetization Platform, Also Puts Its Own Compliance Strategy into Action
SpotX, the leading video advertising and monetization platform, today announced the launch of an online resource library offering a variety of content to foster awareness and education about the implementation of data protection as it pertains to the European Union's General Data Protection Regulations (GDPR). The library can be found on the company's website and is part of a wider educational initiative by…

"Moving from a transactional to a relational approach to marketing is having a profound effect on marketing programs."
Tell us about your role and how you got here. What inspired you to be part of a data-driven marketing agency?
I feel as though all of my previous roles have provided the perfect skills and experience for my role as CEO of Ansira. I spent 16 years at Hewlett-Packard Company during its glory days. The experience I received at HP was truly invaluable. Sixteen years may seem like a long time, but I wasn’t…

Direct-to-consumer (DTC) brands can conjure up images of sleek and sexy products, inspirational content creators, and visually stunning social media campaigns – a far cry from the world of business to business (B2B). But the highly successful marketing and advertising strategies of the Warby Parkers and Dollar Shave Clubs of the world is one that is worth imitating.
This is because B2B buyers use the same tools as consumers to discover, research and buy products. Equally, the business buying process involves multiple…

In 2018, Branded Content Has Changed Its Course to Driving Home Better Bespoke Creatives. These Branded Content Garner a Genuine Response to the Content Marketing Campaigns, Demonstrating a Publisher's Ability to Distribute High-Quality Content to Premium Customers
Branded Content is an effective medium to promote a product or a service effectively on a website and social media. With the perils of Fake News and malvertising pushing marketers and publishers towards negative branding, it's time to lay clear ground rules for…

Maureen Polo,
SVP, Brand Studio, Fullscreen
Influencers could be growing in numbers but not in credibility. That's where influencer analytics platform come into the picture and try to prove their worth. To better understand how Influencer Marketing platforms influence social media buying behaviors and the idea behind the latest report, titled "Influence by the Numbers’, we spoke to Maureen Polo, SVP, FullScreeen.
Tell us about your role at Fullscreen and the team and technology that you handle.
I am Senior Vice…

Nine out of 10 Consumers Think it is Unethical for Personal Info to be Shared Without Consent, Says Study
All our personal data continues to be a major source of revenue for companies like Google and Facebook, but we consumers have still been unable to leverage our data for profit.
To further drill into the details, Insights Network commissioned a survey of 1,000 consumers in the United States and found that the respondents are eagerly awaiting a change in the data sharing landscape. Consumers want an increase in…

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