GLOBAL ADVERTISING CAMPAIGN

When It Matters Most

"When It Matters Most", this new global advertising campaign is broadcasted in Malaysia on Facebook, YouTube, Digital Billboards & Cinema, marking an important change in the way Michelin communicates with Malaysian consumers.

The objective of this new style of expression and the “When it Matters Most” campaign is to get closer to the heart and life of consumers. The key message is that Michelin is there for you in those very important moments where you need to go somewhere: when there is nothing more important than being able to drive to the person dearest to you.

The campaign features short sequences from the lives of people of different countries and cultures - a young father, a mom, a friend, a son. They all receive a call or a message that prompts them to interrupt what they are doing and immediately go to those they love, who are in need of them. In their cars, on their journeys, they trust MICHELIN tires to get them there safely. The brand's iconic emblem, the Michelin Man, appears in a subtle and discrete fashion to reassure the motorist.

It's the tyres that stop the car!

When it comes to safety, tyres are one of the most important components of your vehicle.
The brakes stop the wheels, not your car! It's actually your tyres that stop it.

Let's take a closer look.
Here, rubber meets the road:

The contact area is the size of the palm of your hand.

And this is all where it happens:
Breaking, Traction, Handling, Steering, Comfort
On such small area, a failure at high speed could have serious consequences.

Your safety also depends on you.

You took time to choose your car.
Taking time to choose your tyre is just as important.

We can all recall stressful situations where our tyres made the difference:

Think of that bike that came from nowhere

That driver in front of you suddenly breaking,
that dog crossing the street

This difficult ride under a wall of rain

Your safety does not just depend on the way you or others are driving.

It depends equally on your choice of tyres.
For your peace of mind (and your family’s...), take the time to choose well!

But how do I choose the right tyre?

To help you compare and choose, look at 5 different aspects:

1.Safety

Most tyres perform well in everyday situations, but difficult conditions will reveal their differences.

So how do you make sure that your tyres are ready for the unexpected?

Choose tyres that can perform well in the worst types of weather or roads that you may encounter.
And the difference can be huge:
On wet roads, our tyres can stop up to 6 meters shorter than another premium tyre brand on the exact same car.That is almost the distance of 1 and a half cars!

Check Car tyre pressure - It will help me to save

It can extend the life of your tyres so you don’t have to buy as often

Simple things like checking your car tyre pressure to make sure that they are properly inflated can make a real difference in how long your tyres last. Under- or over-inflated tyres don’t wear evenly and won’t last as long.
For example, a tyre that is consistently 20% under- inflated can last 20% less.
This means that a tyre that should normally last 40,000 km would be worn out by 32,000 km.
Also, since the front and rear axles and right and left sides of your car wear down your tyres differently, rotating your tyres regularly between the different positions will ensure that they wear evenly and last longer.

It can save you money on fuel

Under-inflated tyres are one of the biggest causes of using excess fuel.

Under-inflated tyres have higher rolling resistance, which means that it takes more effort from the engine to move your vehicle.

Perform regular tyre inspection - It ensures your safety

Your tyres are the only point of contact that your vehicle has with the road – they need to be in good working condition at all times to ensure your safety.
To avoid any problems, follow these important care tips:

Inspect your tyres:

You may not always notice if one of your tyres has been damaged. Inspect your tyres regularly for wear and any damage to avoid any sudden problems. Also, have a professional inspect your tyres every year.

Check the air pressure:

Driving with incorrect tyre pressures can affect a vehicle’s handling and braking, particularly in wet conditions, and can seriously compromise your safety. Driving on severely under-inflated tyres can cause heat build-up and eventually a blow-out. Check your tyre pressure monthly and before every long trip.

Respect the load capacity:

Do not exceed the load capacity relative to the tyre’s load index. Tyres loaded beyond their maximum loads can build up excessive heat that may result in sudden tyre destruction.

Driving at high speed* can damage your tyre:

At greater speeds, tyres have greater a chance of being damaged by road hazards or heat build-up. High speeds can also contribute to a rapid air loss or even a sudden tyre explosion, which can cause the loss of control of the vehicle.

Use your spare tyre!

If you see any damage to a tyre or wheel, replace it with your spare tyre and have your tyre checked by a professional.

Air Pressure: what should I know?

General Guidelines

Check the pressure of all your tyres monthly, including the spare. Even if you don’t see any damage, tyres can lose up to 1 psi – pounds per square inch – every month. This can be accelerated by air leaks due to accidental puncture, leaks in the valve or valve cap, or by wheel malfunction.

Check your tyre pressure before making a long trip.

For the best results, check your tyre pressure when the tyres are cool – before driving the car or if it has covered less than 3 KM at low speed.

If the tyre is hot, add 4-5 psi to the car manufacturer's recommended pressure value or wait until it has cooled down, which is an average of three hours after parking the car.

Never deflate a hot tyre.

How do I check my tyre pressure?

Insert the pressure gauge into the valve stem on your tyre.

The gauge will “pop” out and show a number that coresponds to the internal pressure in the psi number.

The hissing sound is air escaping the tyre. It shouldn’t affect pressure substantially, unless you hold down the air-pressure gauge for too long.

Compare the measured psi to the recommended psi.

If the psi is above the recommended number, let air out until they match. If it's below, add air until it reaches the proper number.

Where can I find the recommended pressure for my tyres?

In the vehicle owner's manual.

On a sticker on the driver's door or the fuel tank door.

Do not use the number on your tyre’s sidewall, as this does not indicate the pressure needed in your tyre.

About pressure gauges

Be careful if you are using a pressure gauge provided in a service station. The pressure gauges are often unreliable.

Buy a high-quality pressure gauge and check its accuracy with a tyre professional.

Getting it right is important

Under-inflated or over-inflated tyres can wear down faster than expected, have reduced grip and can consume more fuel. It just takes a few minutes a month to help ensure your safety and the longevity of your tyres.

Nitrogen: what are the benefits?

What is nitrogen?

Nitrogen is simply dry air with the oxygen removed. Air contains nearly 79% nitrogen.

How is it used?

Most tyres are filled with compressed air. But some tyre retailers have started to put nitrogen into their tyres.

Nitrogen and compressed air can be mixed.

Most tyres can be inflated with air or nitrogen, as long as the pressures recommended by the vehicle manufacturer are respected.

The benefits:

Tyre inspection:

Unfortunately, there are other possible sources of leaks (tyre/rim interface, valve, valve/rim interface and the wheel), which means that there's no guarantee of maintained pressure with either air or nitrogen. The pressure and overall tyre condition must still be checked frequently.

Valve: what should I know?

What is the role of the valve?

It ensures that the proper tyre pressure is maintained.

It blocks moisture from entering the tyre.

The valve cap is particularly important to help block dust particles from obstructing the valve. High-quality caps are recommended.

The valve cap also helps to block dust particles from obstructing the valve.

Ageing and damages

Valves are usually made of rubber and therefore age with time.

They can be damaged by high speeds causing air to leak from your tyres.

When should I change the valves?

Whenever you buy new tyres.

How to check if you have enough tread left

General

In order to effectively grip the road, evacuate water and maintain control, your tyres need to have a safe amount of remaining tread. If the grooves in the tyre design have almost disappeared, the tyre will simply not grip the road as well. This is particularly dangerous in wet or wintry conditions.

Plus, if you drive with tyres under the legal tread limit, you may be fined.

You should check the wear of your tyres regularly. If your tyres are approaching the legal limit or if you have any doubts, get them checked by a tyre professional. Or see below how to check it yourself.

Two methods

1- Check the tread wear with a tread-depth gauge

Make sure that the hand brake is on and the car is in first gear (for manual gearboxes) or park (for automatics).

Check the depth of the main tread grooves in several places across and around the tyre, using the gauge as instructed by its manufacturer.

The legal minimum tread depth is 1.6 mm.

2- Check the tread-wear indicators

Tyres have tread-wear indicators moulded into the base of the main grooves.

When the tread surface is worn to the same level as these indicators, the tyre is at the legal limit and should be replaced.

Tyre rotation: what should I know?

What is it?

During rotation, each tyre and wheel is removed from your vehicle and moved to a different position to ensure that all tyres wear evenly and last longer.

When should I do it?

"Tyres should be rotated every six months or 6,000 to 8,000 miles. 10,000 kilometers However, check your owner's manual to see if there is a recommended rotation scheme."

Benefits:

Since the position of the tyre on your vehicle can affect how it wears down, regular rotation helps to ensure that tyres wear evenly, extending the life of your tyres and improving performance.

Tyre alignment: what should I know? (also known as "Suspension alignment")