Multi-Vendor Ecommerce Site

How we created a new brand from scratch.

From Alaska With Love.

The Alaskan way of life is a bit simpler than life in the lower 48. Winters can be long and hard, and many jobs slow down during this time. Because of that, Alaskan’s have learned to adapt. One of the ways many adapt is by making high-quality, handcrafted items to sell on the side for extra income. The problem is many people don’t have the ability to find a large audience to sell their handcrafted items to.

Aaron and Sharon Toman, Alaskan natives, saw a unique opportunity. Seeing the success of Etsy, they thought if they could create a platform that allowed quality vendors to reach a wider audience, it could be a wonderful thing.

We set out to create a new brand and web experience that allowed vendors to connect with a global audience, and sell their high-quality products far and wide.

AK Crafted was looking to create a brand that embodied
the simplicity that is Alaska.

Living in Alaska has its difficulties, but overall it’s a gentle reminder of a simpler time. They wanted their brand to embody those qualities that they felt were unique.

We set out to create a brand look and feel that portrayed simplicity, high-quality, handmade, and a brand that could be trusted in front of a global audience.

Logo Concept 1

Logo Concept 2

Logo Concept 3

Final Logo Concept

The final brand we produced embodies all of the great qualities that make Alaska majestic. The logo is memorable, has a handmade feel to it, while also feeling trustworthy at first glance. Highly important characteristics for this new brand to be successful.

AK Crafted set out to create a website for Alaskan vendors
to reach a global audience.

Following in the footsteps of Etsy would be no easy feat, but a challenge we were more than up for. In order for vendors to have complete control of the buying experience we knew a lot of custom features were in store.

We needed to create a site that vendors felt proud to be apart of. A site they’d be happy to send their customers to. With so many types of products being uploaded to the site, we needed to also create a buying experience that felt high-quality and consistent across every vendor.

There are two basic users of the site, vendors and customers, with two very different required features. Customers needed to be able to find what they’re looking for with little friction, and checkout easily no matter who the vendor was. Vendors needed to be able to sign up, set up their stores, and add products quickly and efficiently.

We created the design to be easy to navigate for both vendors and customers, while putting the vendors products front and center. We built AK Crafted’s website using WooCommerce, WordPress, and WC Vendors. With some custom PHP work on the front-end, vendor admin, and site admin, the website was complete.

See it in action below.

Home Page

Product Category Page

Vendor Sign Up Page

Some final thoughts
& big wins.

2.3%

Customer Order Conversion Rate

22%

Vendor Sign Up Conversion Rate

10,291

New Business Opportunities Created For Vendors

Seeing AK Crafted go from idea to a real living, breathing web experience has been a pleasure to watch, and we’ve loved being apart of their growth. Vendors love the new opportunities they’re experiencing to grow their businesses, and customers are loving all of the unique finds available at AK Crafted.

Want to make sure your next web project connects with real humans and increases your revenue?