Category Archives: Blogs

Sales and marketing usually go hand in hand, serving as two of the strongest pillars on which every business stands. However, due to their similarities, it can be difficult to tell them apart. The only way to learn about the difference between sales and marketing is by focusing at their cores. That’s where they cease…

When it comes to sales leads, what do you value the most – quality or quantity? If your affirmation goes with the latter then you can count yourself among the majority of the managers who share the same belief. It is not hard to understand why most companies focus on numbers rather than the results.…

Most of the prominent companies agree that Artificial Intelligence is the future for sales and marketing, as reported by Enrique Dans who wrote for Forbes recently. It shouldn’t come as a surprise when the tech giants are already researching and improving their proprietary AI products. Take Google, for example. Its iconic “Google Brain” is a…

According to Email Statistics Report- Radicati Group, there are over 4.5 billion email accounts in the world, and on average more than 180 billion emails are sent every day. Considering the numbers, wouldn’t you agree that the platform has tremendous potential? If you could market your business through emails the right way, there is no…

Inbound marketing is highly effective even today. As long as the content used is of high quality, generating high-quality leads is never a problem. It is no surprise companies are generating ample leads through their websites and blogs. However, there is one major problem that is hindering the performance of many businesses, and they don’t…

As a business owner, one of the worst things you would ever want to face is a disconnect between your marketing and sales. Unfortunately, such is the case with the majority of B2B enterprises today. Here is how the lead generation process of most “struggling” companies looks like: The marketing team spends considerable time and…

Natural Language Processing (NLP) is quite simple, and yet quite complex at the same time. Essentially, it is exactly what it sounds like- processing of natural human language. While we humans have no problem understanding each other, machines are not always able to decipher our communication accurately. For instance, we can detect the mood and…

The responsibilities that lie within the sales team of every business is of utmost significance. Their contribution to the company simply cannot be overlooked. After all, what good is a business where there are no clients to do business with? Whether it is for the better or worse, technology has changed everything about lead generation.…

The average modern customer is well informed and smart. Long gone are the days when information was scarce, and selling was easy. Today, a customer has a variety of sources to learn about a particular product or service. Blogs, websites, videos, reports – The internet is replete with a large variety of resources. So, how…

To attract prospects to a brand’s digital channels is tough. There are a number of moving parts in the entire task, and a variety of ways to get the job done. However, while most people exhaust the conventional methods for lead generation, such as newsletters and email marketing, there are some powerful tools that are…