You see them everywhere – you might be one of them yourself: people walking down the street, sitting at a coffee shop, waiting at the checkout line… all clicking away on their smartphones. Are some of these people potential customers, and is their phone your…

Imagine your customer casually driving down your business’ street. Suddenly, a buzzing text alerts them about your fantastic sale of the week on their phone. Now, you’re in their mind, and your store is only a few blocks away. Is it likely that they’ll make…