Twitter Follow LinkedIn Follow What is a ‘client persona’ and is it a fad, or something practical and useful in marketing your firm? In simple terms it’s an exercise to understand your prospects and how you can improve your fee income. This article...

Twitter Follow LinkedIn Follow So many firms think that growth needs to be as a result of winning new clients. When our clients are in the second phase of growth and getting a firm foundation, we typically help them to grow significantly. Not by winning new clients...

Twitter Follow LinkedIn Follow The “work in/work on” trap can stop your firm from growing. If you are honest with yourself, it’s often you, the accountancy firm owner, who is the cause of your firm being stuck in this trap. I’ll explain a...

Twitter Follow LinkedIn Follow Congratulations, you have a vacancy in your firm. You’re either growing your firm, or you’ve got a chance to reshape it slightly. (Perhaps not what you were thinking when your team member handed in their notice!) With the...