My colleague Melissa Ludtke, a journalist with a lifelong passion for women's and girls' issues, just launched an Indiegogo crowdfunding campaign for our transmedia project Touching Home in China. The project uses an interactive iBook, Youtube channel, and social media to explore girlhood in rural China through the eyes of two American adoptees - Melissa's daughter Maya and her friend and former crib neighbor Jennie.

I've thoroughly enjoyed collaborating with Melissa on this groundbreaking project, including working with media in this new way. We have produced a pilot chapter for the iPad (available free on the iBooks store).

Melissa is hoping to raise $40,000 through the indiegogo campaign. If we raise $7,000 in the first three days (byWednesday night), a donor has offered to pitch in $3,000 to bring it up to $10,000 - which could earn us a coveted spot on the Indiegogo "Trending" list.

Check it out here, and please support us if you can! Donations are tax deductible.