The Allspark has received the latest issue of Figure King magazine and scanned the Transformers related material for your viewing pleasure. In regards to Transformers coverage we have several images of the upcoming MP-28 Hot Rodimus and MP-29 Laserwave. In these photos we get a good look at each figures’ features as well as some details on their transformation. Also […]

Last month, TakaraTomy offered translucent redecoes of three Robots in Disguise Legion figures as part of a gift campaign for the launch of their Transformers: Adventure line. Now a further figure, Optimus Prime, will be available from late April.

What’s a new Takara Tomy Transformers toy line without an assortment of translucent figures as campaign items? Takara Tomy have updated their website with the first three campaign items for Transformers Adventure (known in countries outside of Japan as Transformers Robots in Disguise), and they are translucent versions of Bumblebee, Steeljaw, and Strongarm EZ Collection figures. As usual, these figures […]

Takara Tomy have updated their website with information about their next Transformers: Lost Age/Transformers: Age of Extinction campaign. On July 19th, the Battle Command Optimus Prime toy will be released and those that purchase it between the 19th and the 31st can enter into a lottery to win one of two prizes – 10 lucky winners will receive a gold […]

Takara Tomy has announced on their website a campaign in conjunction with the launch of their “Movie Advanced” line of toys. With purchase of Transformers Movie Advanced toys, customers will receive an exclusive Dinobot Micron. The Dinobot Microns translucent redecos of Classics Mini-Cons Swoop (Strafe colors), Terrorsaur (Scorn colors), Nightscream (Slash colors) and Knockdown (Slug colors). It is unknown at this […]

Fans watching Takara Tomy’s celebration of the Transformers 30th Anniversary as well as their release of the Transformers 4: Lost Age/Age of Extinction line have no doubt seen the four campaign Microns that are being offered at certain retailers in Japan to all those who spend 3,000 yen or more on Transformers product. These Microns are clear redecoes of the […]

Back on May 16th during the Transformers Lost Age (Age of Extinction) product debut event in Sunshine City, Japan, Takara Tomy first made its “Silver Roller” campaign Micron available. For those that missed out, however, they will again make it available to fans and collectors! Starting now, anyone who buys 3,000 yen worth of Transformers product at Toys R Us […]

Takara Tomy have updated their site with a new Cybertron Satellite campaign. Starting later this month, the participating Cybertron Satellite stores will be offering a series of exclusive stickers for those fans that spend 3000 yen or more on Transformers product. That’s not all that they get though as each sticker also comes with an entry to a lottery. There […]

A few days ago, we reported that recolors of the Generations Legends Mini-Partners Roller, Blazemaster, Waspinator, and Chop Shop were on the horizon. Today, Takara Tomy has officially announced these four campaign microns which will be available at select Japanese retailers for customers who spend 3000 Yen on Transformers merchandise. Roller is translucent black (Toys “R” Us Japan exclusive), Jolt is a translucent repaint of […]

A new viral marketing site has gone up for the upcoming Transformers 4: Age of Extinction movie! The site offers the warning “Transformers are Dangerous” with a weathered image of Optimus Prime. It also encourages to spread this message across social media by sharing the image. Click here to see the site