Stephen G. Barr, Publisher

11/10/2010

How to Build Successful Strategic Alliances

First of all, what is a strategic alliance? A strategic alliance is a partnership, a collaborative agreement and/or a relationship between two or more companies or organizations formed to pursue a set of agreed upon goals while remaining independent companies or organizations. Strategic alliances exist in a variety of shapes and sizes and include a wide range of scopes of cooperation levels. Strategic alliances usually are most effective when the entities involved have complementary strengths.

In another article I wrote entitled “Strategic Alliances And Their Powerful Benefits,” I listed twelve (12) clear and powerful benefits of strategic alliances. Now, in this article I suggest how to build successful strategic alliances. Here are the ten (10) suggested actions to take to build successful strategic alliances.