Entertainment

The Associated Press Selects Transpera to Power Mobile Video News

Transpera has gained a new partner in The Associated Press, which has chosen the mobile video and ad network to run its video clips to mobile devices. The Associated Press' mobile video news network isn't quite launched yet, but will be released in the coming weeks.

To find the Mobile news network, you'll be able to take advantage of The AP's single point access to local, national and international news. Part of The AP's new Digital Cooperative, this is the first project for the initiative's goals of finding new ways in which to deliver news to the masses.

Reuters, the BBC and others have been taking various measures to increase the accessibility to their video content, launching specialized channels and taking on other measures for distributing videos. The AP, however, is really looking to widen its reach even further by focusing on a mobile video network in addition to other initiatives taken on the web. Transpera is building up its client roster as well, having already taken on Revision3 as a partner earlier this year.

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