Sony Ericsson has announced the imminent addition of applications to its mobile content service, PlayNow arena. This is the next expansion of the PlayNow content and service platform, following the announcement of PlayNow arena Movies.

The announcement puts PlayNow arena in a unique position, offering consumers a fully integrated content marketplace for their Sony Ericsson phones and giving third-party developers access to an established mobile content market channel for their content.

Applications will be offered in the 13 countries that currently support PlayNow arena. The service platform, which is compatible with 38 Sony Ericsson phone models, will roll out to further markets and models over the year.