SAUDI FILM COUNCIL

RIYADH, SAUDI ARABIA

The Saudi Film Council (SFC) is an entity under the General Culture Authority, responsible for the promotion and support of the film and content industry in Saudi Arabia. The very first of its kind. Through a series of development initiatives, financial investments & incentives and a curated program of activities, SFC will support and promote Saudi cultural creativity domestically, regionally and internationally.

The creative challenge when developing the Saudi Film Council brand identity was to make sure that we stayed true to the Kingdom’s essence, while clearly depicting the sole purpose of the council, film. The creative concept stemmed from the idea of two worlds uniting, Saudi and Film. This route was a direct symbolism of a new film industry coming from the Nation.

This logo creates its own graphic system that is heritage based, but with enough gravitas and credibility to speak to a wider audience, both on a local and global scale. It is a brand that has multiple facets and variations within its brand expression, but always stays true to its core concept.

Saudi Arabia officially announced the launch of the Saudi Film Council at the 2018 Cannes Film Festival with a curated pavilion, industry panels for networking purposes and a selection of shorts. Kalian was responsible to drive the brand from its inception all the way to its execution launch for the Cannes Film Festival.

Branding Scope:

• Brand Strategy

• Brand Identity

• Brand Development

• Brand Guidelines

Beyond Branding Scope:

• Printed collaterals

• Executive Stationary

• VIP Kit

• Pavilion design

• Event Branding

• Advertising

• Outdoor

• Slide deck presentation

• Merchandising

• Social media templates

• Digital banners

• Animated logo

Saudi Film Council

PIXIE DUST – A Level Kids brand

DUBAI, UNITED ARAB EMIRATES

Pixie Dust curates the best elements to make it the perfect addition to your child’s wardrobe: comfortable fits, breathable fabrics and last but not least, storytelling designs. With the ability to personalize every piece, Pixie Dust encourages the uniqueness that every child brings to this world. With a promise to protect Earth, all Pixie Dust products are produced in an eco-friendly, allergy-free, ISO certified fabrics and prints.

When the Level Kids team approached Kalian, they wanted to make sure that the new Pixie Dust brand evokes the following emotions: Magical, Story Telling, Relatable, Dreamy, Aspirational and Playful. We felt that the “Universe”, as a concept, combines all those elements and designed a graphic world that has simple yet playful icons in soft beautiful pastel colors. The brand is beautifully executed across all types of garments, accessories, merchandise and packaging, which combined have created the magical universe of Pixie Dust!

Branding Scope:

• Brand Development

• Brand Guidelines

Beyond Branding Scope:

• Packaging

• Merchandise

YPP powered by SAP

DUBAI, UNITED ARAB EMIRATES

SAP’s Young Professional Program has been introduced to assist with developing certified SAP Associate Consultants. The program is scheduled over a 2-3 months period, covering a development plan that includes SAP software functional and/or technical knowledge and certification, personal skills, Design Thinking as well as hands-on experience through a dedicated case study.

The creative challenge here was to develop a brand that speaks to the youth based target audience but also reflects the SAP set brand which gives the program the credibility globally.

This delicate balance was achieved by maintaining the SAP colors, typeface and iconography but adding a youthful graphic system that gives the program its own recognition and flexibility to be applied across YPP’s global representative centers.

Winnovate empowers participants with a variety of tools and methodologies, it is a catalyst for enquiring minds that are open to ground-breaking thinking methodologies. This is what inspired the brand promise, “Confidence to Innovate”.

Considering Winnovate’s goals and target audience we needed to create a brand that speaks to a variety of target audiences, from students to CEO’s, fresh grads to entrepreneurs. It needed to be a brand that vibrantly expresses the excitement of what it means to innovate, to experience a mind shift and to truly believe in the endless possibilities that can come as a result of unlocking true potential.

Branding Scope:

• Brand Strategy

• Brand Development

• Brand Guidelines

Beyond Branding Scope:

· Website management

· Video/animation management

· Printed collaterals

· Stand design

· Event branding

· Merchandising

· Social media templates

· Advertising

· Slide deck presentation

Winnovate - confidence to innovate

COPIA

DUBAI, UNITED ARAB EMIRATES

TORONTO, CANADA

COPIA is a communication and lifestyle management company working with brands in F&B, entertainment, hotels, fashion, art, design, health & beauty, lifestyle and luxury. Established and based in Dubai, they work to develop long-term consumer and corporate communication strategies, where brand positioning, creative sensibility, influencer networks, and brand integrity are at the core.

The new COPIA brand is crafted from the various attributes of the business and core values. The creative brief aimed at bridging the gap between corporate and lifestyle communication services. It cuts through the different sectors and tells a compelling story that is connectable and portrays the level of sophistication and taste that their clients currently represent.

Branding Scope:

• Brand Strategy

• Brand Development

• Brand Guidelines

CHOCODATE

DUBAI, UNITED ARAB EMIRATES

Notions Group - the creators of Dubai’s original guilt-free chocolate treat, Chocodate™ - is an innovative and regionally recognized Dubai-based group of companies. Notions Group specializes in the manufacturing, local and regional distribution, global export and marketing of a diverse range of unique savory snacks and confectionary items.

Chocodate™ was a brand that had existed within the UAE market and we were asked to rebrand it at a time when it was about to go global. Our brief was to ensure that the brand perception has a global appeal, while staying true to the origins of an Arabian treat.

The new brand is inspired by a cross section of the chocolate covered date, coupled with bold colors that indicate the variety of flavors. We integrated the “Kufiya” pattern across a variety of packaging systems, which is globally recognized and yet links directly to the region. The outcome is a product with a strong shelf presence and desirable appeal to all the date and chocolate lovers out there!

Branding Scope:

• Brand Strategy

• Brand Development

• Brand Guidelines

Beyond Branding Scope:

• Packaging for multiple SKU’s

THE ORCHID

KARACHI, PAKISTAN

Orchid Builders & Developers is established to deliver on a vision to redefine high-end living in Pakistan.

Their projects reach for iconic status, with a noticeable commitment to quality and design. The developers aim to deliver a luxurious lifestyle to a distinguished clientele that demand exclusive, high quality living.

Kalian was inspired by the tower’s architecture, which boasts a linear design, virtually creating a diamond in the sky. A latticed exoskeleton elegantly cloaks the exterior, framing the views. Complementing the glamorous exterior, the interiors convey a more subtle luxury through warm, natural finishes that exude sophistication. We integrated the strong lines that the structure would be known for within the context of the skyline and fused that with the warm color palette of the interiors to create a brand that will stand the test of time and truly represent the lifestyle offering that The Orchid provides.

Branding Scope:

• Brand Strategy

• Brand Development

• Brand Guidelines

Beyond Branding Scope:

• Sales Kit

• Brochure

• Floorplans

• Website Management

TAQEEF

Taqeef is the market leader in air conditioning design and supply solutions in the UAE, Jordan, and Iraq. They offer the most extensive product range in the region - from window A/Cs to centrifugal chillers and everything in between - sourced from the world’s leading innovators in air conditioning.

Considering Taqeef's commitment to innovation and excellence, Kalian designed a brand that best represented these values while staying true to the industry that Taqeef pioneers in. Our intention was to develop a “cool” brand that carried the weight and credibility that the company has established throughout the 40 years of business. Once the brand Look and Feel were locked in and the guidelines were created, we went further by implementing brand applications such as the Taqeef Website and brochures all the way to designing the Taqeef Showrooms.

Branding Scope:

• Brand Strategy

• Brand Development

• Brand Guidelines

• Showroom Design Manual

Beyond Branding Scope:

• Brochure

• Vehicle Branding

• Website Development

• Showrooms Customer Journey

• Showrooms 3D Brand Experience

VIZIR – HOSPITALITY PROVIDER

DUBAI

Vizir Hospitality was created as a luxury serviced apartment operator brand which operates in all Dara Developments properties. The objective was to bring a truly customized hospitality experience to the space of luxury service apartments in Dubai. The brand was designed around the Art Deco theme which lends itself well in reflecting a similar period that Dubai is going through. Art Deco celebrated the rise of commerce, technology and speed and was symbolic of the strong economy giving hope for a prosperous future. The Vizir brand will endeavor to deliver hospitality in a world-class manner with impeccable attention to detail and unique service offerings that go beyond the walls of the property.

Branding Scope:

• Brand Strategy

• Brand Development

• Brand Guidelines

Beyond Branding Scope

• Launch Strategy

• Campaign Development

• Brochures

• Managing Strategic Partners

UMAYA

UMAYA:

Established in 2016, UMAYA is an award-winning global lighting design company. UMAYA was conceived to be the perfect fusion of lighting design understanding, capability and execution generated via international studios located in Dubai, Barcelona and Buenos Aires. UMAYA brings together a unique cocktail of interior designers, urban planners and engineers of various disciplines; all with a shared passion for lighting.

The company describes itself as progressive in mindset, with a high level of technological awareness and innovative in its creativity. The Kalian team made sure that all these qualities are reflected in the new brand and the designs can support UMAYA’s global aspirations.

Branding Scope:

• Brand Strategy

• Brand Development

• Brand Guidelines

DARA – PROPERTY DEVELOPER

DUBAI

Dara Developments was created to represent a coveted residential property developer who builds homes that people will aspire to be a part of. With prime locations in the most desired addresses in Dubai, Dara Developments needed a brand that would cultivate and foster a highly-recognized culture of refined taste. The brand is made to convey the detail-oriented layouts, décor and hospitality and not to be confused with other more commercial developers. The four icons in the logo represent extraordinary characteristics of Dara: Privilege, Precision, Original and Organic.

Branding Scope:

• Brand Strategy

• Brand Development

• Brand Guidelines

Beyond Branding Scope:

• Launch Strategy

• Campaign Development

• Brochures

• Sales Kit

• Website Development

• Sales Center Experience

JEC

JEDDAH, SAUDI ARABIA

Founded in 2009, Jeddah Economic Company Ltd. (JEC) is the result of a massive joint venture among real estate and development giants. The alliance was inspired by an ambition of His Royal Highness, Prince Al Waleed Bin Talal to bring about the first of its kind city. The Vision stems from Nestling the tallest wonder in the world, reflecting the intention to impress those who share the same passion, and maintaining a status as a people of innovation.

JEC needed a Coffee Table book that tells the story of the vision for Kingdom Tower within the context of Kingdom City. The book was designed to have a single piece of collateral position and showcase the ambitions and passions behind these iconic projects to all of its stakeholders, guests, VIP’s and potential investors.

Beyond Branding Scope:

• Templates and grid systems

• Graphics and overall Look & Feel

• Content development and pagination

HEDAYAH CENTER – UAE GOVERNMENT

ABU DHABI

Hedayah was established to serve as the premier international institution for training, dialogue, collaboration, and research to counter violent extremism (CVE). A multilateral center devoted to bringing together experts, expertise, and experience from around the globe with all things CVE. It is the first-ever International Center of Excellence for Countering Violent Extremism (CVE) and was inaugurated with its headquarters in Abu Dhabi, UAE. The Hedayah identity reflects its dedication to addressing this long-term strategic challenge and depicts a combination of direction, seal of approval, and coming together towards a focal point.

Branding Scope:

• Brand Strategy

• Brand Development

• Brand Guidelines

Beyond Branding Scope:

• Launch Strategy

• Monthly Newsletter

• Coffee table Book

• Annual Reports

• CVE Expo Event

DEWAN - ARCHITECTS + ENGINEERS

DUBAI

For more than three decades Dewan Architects & Engineers has been one of the region's leading lights – guiding, driving and catalysing the extraordinary evolution of the Middle East's architecture and engineering design industry.

Dewan launched its Dubai design studio in 1999, in response to the emirate's need for iconic yet efficient design solutions. Since then, Dewan has been a renowned and celebrated contributor to Dubai's internationally-acclaimed and award-winning skyline.

The brand design is based around the idea of stenciling due to its rugged constructivist nature. Traditionally used on items related to buildings or structures, it conveys durability and is utilitarian as opposed to being simply decorative. Our concept stems from using an urban technique quite formally and boldly which creates a very ownable recognizable system for the Dewan brand.

Branding Scope:

• Brand Strategy

• Brand Development

• Brand Guidelines

GLOBAL CVE EXPO – UAE GOVERNMENT

ABU DHABI

The Global CVE Expo offers participants the opportunity to be a part of a new global movement to counter violent extremism through cutting edge communications. The Expo helped identify, bring together, and cultivate a CVE communications community comprised of high-level government officials, mid-level government action officers, industry partners, technology specialists, academic experts, and civil society actors who collaborated in developing and implementing innovative CVE communications activity.

The event identity depicts a slope/incline representing the challenge and uphill battle of the 250+ stakeholders invited in regards to the subject of CVE, Axis upon which the globe revolves and noticeable digital connotations to establish the various non-traditional communications aspects.

Branding Scope:

• Brand Strategy

• Brand Development

• Brand Guidelines

Beyond Branding Scope:

• Event Experience Planning

• Venue Branding

• Stand Designs

• Stage Design

• Implementing Event Collateral

• Branding Workshops At Event

• Website

CITYSTARS – PROPERTY DEVELOPER

EGYPT

The Citystars Properties brand was developed keeping in mind their determination to realize a long-term vision for themselves as the premier provider of integrated lifestyle solutions in Egypt. Kalian took the brand further and launched the Citystars brand globally. From the advertising to the merchandising, all applications reflect not only the premium and prestigious qualities of the brand, but also incorporate a touch of Egyptian Chic.

Beyond Branding Scope:

• Digital Company Profile

• Company Brochure

• Floor Plans

• Sales Kit

• Website

• Merchandise

CITYSTARS SHARM EL SHEIKH – PROPERTY DEVELOPER

EGYPT

In an unrivalled location on the Red Sea Riviera, Citystars Sharm el Sheikh brings an upscale development full of unique features that beautifully combines form and function. This is the place where aspirations of an all-year-round holiday come alive. Backed by one of the most reputed names in the industry, we capitalized on the solid track record of Citystars and its widely successful project in Cairo while launching this remarkable development. Without a doubt, Citystars is known to be a pioneer in mixed use properties and a fine provider of premium, contemporary “all-in-one” developments in Egypt.

Beyond Branding Scope:

• Digital Brochure

• Printed Brochure

• Residential Brochure

• Sales Kit

• Floor Plans

• Website

• Merchandise

QATAR CANCER SOCIETY – NGO

QATAR

The Qatar Cancer Society (QCS) is a humanitarian organization dedicated to the prevention and treatment of cancer and focuses on the implementation of awareness and prevention programs aimed at informing the public and healthcare professionals on the disease itself. QCS reaches out to cancer patients, survivors and their families to help alleviate distress and suffering as well as help facilitate recovery through both emotional, as well as monetary support.

Recently, the Qatar Cancer Society has undergone rebranding in order to make a statement in its commitment and strengthening its resolve through its vision and strategy in the fight against cancer. Because of its impressive process of metamorphosis and long-standing symbol of freedom & transformation, the Butterfly symbol was the clear choice for the QCS logo.

Branding Scope:

• Brand Strategy

• Brand Development

• Brand Guidelines

• Launch Strategy

Beyond Branding Scope:

• Campaign Development

• Brochures

• Website

• Launch Event Planning

• Venue Branding

• Implementation of All Collateral

ACC

Founded in Lebanon in 1967, Arabian Construction Company (ACC) has grown to become one of the Middle East's leading construction companies specializing in complex and prestigious construction and infrastructure projects.

The original logo is highly recognized in the region and was simply polished and not reinvented. However, the brand context had to be completely rethought and recreated. Kalian’s designs were crafted to reflect the ACC portfolio that includes some of the region’s most iconic landmarks, from super high-rise luxury developments, to five star hotels, hospitals and intricately sophisticated smart buildings.

Branding Scope:

• Brand Strategy

• Brand Development

• Brand Guidelines

Beyond Branding Scope:

• Brochure

• Leaflet

• Brand Advertising

BEN KAY – F&B

DUBAI

Benkay is a three stories Japanese restaurant and lounge in the heart of Dubai. Their edge and secret is the authentic Japanese ingredients they use which sets them apart from their competitors. Their goal is to be known for their cuisine but also to become one of Dubai’s hot spots for the affluent crowd.

The brand is based around signature fashion inspired images combined with origami, Japanese ingredients and customized graphics. The graphic systems were later integrated into the interior space creating a harmonious link to the brand.

Branding Scope:

• Brand Strategy

• Brand Development

• Brand Guidelines

Beyond Branding Scope:

• Launch Strategy

• Campaign Development

• Signature Image Photo-shoot

• Menu Designs

• Interiors Consulting

CCD – COASTAL COMMUNITIES DISTRIBUTION

DUBAI

CCD was established to provide a wide variety of beverages through its outlets on the Palm Jumeirah. Expat communities would benefit from its practical locations and premium range of products that are not found elsewhere. Our inspiration came from the industry itself and depicting a seal of quality that would exude confidence but yet is approachable. The brand colors reflect the coastal aspect and add a subtle flair to a premium approach.

Branding Scope:

• Brand Strategy

• Brand Development

• Brand Guidelines

Beyond Branding Scope:

• Launch Strategy

• Campaign Development

• Product Catalogue

• Website

• Store Interiors Consulting

FOUR SEASONS – HOSPITALITY

DUBAI

The light and airy accommodations set the tone of understated luxury at Four Seasons Resort Dubai at Jumeirah Beach. With 237 Dubai luxury hotel rooms, including 49 suites, the rooms are positioned among the largest luxury hotel accommodations in Dubai.

Our design scope however had very little to do with the hotel guests and more to do with the hotel staff. We were brought onboard to freshen up the back of house. Considering most of the staff are young, we wanted the back of house to speak to their taste directly. In contrast to the contemporary and luxurious style of the hotel, the back of house was designed to feel urban and cool. The sterile walls were covered with colorful and energetic graffiti that ranged from inspirational messaging to employee of the month reveals to conveying the golden rule all with a strong musical undertone.

Branding Scope:

• Back of house environmental branding

Beyond Branding Scope:

• Interiors Consulting

• Lounge Room

• Employee of the month wall

• Service Standard Wall

• Cafeteria

• Golden Rule

• Nationality World Map

JAL

DUBAI

Our challenge was to raise awareness of Hotel Jal Tower Dubai and Hotel JAL Fujairah Resort through a positioning which emphasizes its differentiation from their competitors.

We wanted to create a brand that establishes a dialogue with its guests, yet differentiates the city property vs the resort property. When their guests travel with JAL they “Travel to Harmony”, not a place but a feeling, not Japan but a sense of Japan.

The brand has the authenticity of some of the key pillars of Japanese culture such as Efficiency and Refinement that lead to a harmonious state of being. The JAL brand we created to have simple compositions with few elements, to reflect that clean, cut, calm, polished look and feel.

Branding Scope:

• Brand Strategy

• Brand Development

• Brand Guidelines

BUTANE – INDUSTRIAL GROUP (BIG)

DUBAI

A commitment to Innovation and excellence in product and service quality, has been an essential cornerstone of BIG’s success. Currently, BIG manufactures a wide range of models of water heaters, comb-boilers and radiators to satisfy the varying needs of their customers. Continuous improvement in product performance, efficiency, reliability and safety during its 60 year history has secured BIG’s position as the first choice among consumers.

Our approach to the BIG brand was to focus on the imaginative/emotional as apposed to the functional/rational. The essence is based on converting physical warmth into social warmth. We worked with the existing identity and built a compelling look and feel around the very idea of “warmth” by communicating benefits rather than product features.