I mean, as you sit there on your computer (or on your phone) and read this post, is there a crew of people creepily peering over your shoulder?

Probably not. (At least I HOPE not.) And the same goes for YOUR readers + listeners.

The super-simple tip I’ll share today can be a game-changer in the way you relate to your community.

It’s a quick fix (+ new habit) that can lead to better conversations, stronger connections, AND a higher likelihood of working with potential clients + customers.

Wins all around!

In this video, you’ll learn:

The big mistake most people make when creating content (+ how to fix it)

How to make each reader/listener/viewer feel like she’s the only one in the room

The secret to more meaningful engagement (even in “mass emails”)

HINT: These bullets all relate to the SAME powerful tip. Which also happens to relate directly to first aid + emergency training. Hope you never need it for that, but if you do, YAY for you watching this video!

IN A (COCO)NUT SHELL

Treat your reader like she’s the only one in the room. Because she probably IS. (Tweet that!)

When you say “you guys” (or as I like to say…”y’all”… ;)), you remind us that your content wasn’t just created for us.

And DUDE. We WANT to feel like it was created just for us.

In some scenarios like FB status updates and group posts, there’s a collective mentality and we “see” the other folks reading along with us. In those instances, plural pronouns make perfect sense.

In individual emails or posts like these, however, even though we KNOW we’re not the only ones in the digi-room, humor us and pretend.

Writeto just oneperson at a time.

See if that “direct connection” makes a difference in engagement and feedback.

YOUR HOMEWORK

To put this tip to use, revisit already-published blog posts or email sequence and check for the “invisible everybody” pronouns. Swap those for individual “you” and singular pronouns where you can.

In the comments below, tell me:

Have you ever noticed the feel of a YOU vs. “you guys” when reading/listening?

How has writing to ONE worked for you + your audience?

Can’t wait to hear what you think ;)

To making the collective YOU feel special,

P.S. If you liked this post + want to help me spread the word by using the links below to share it with your buddies, I would greatly appreciate it! You can also subscribe to my YouTube channel if you’d like to see new videos before I’ve had time to turn them into blog posts ;)

LET’S TALK ABOUT IT.

I really try to make my readers “hear” me, but I have never thought to write for just one person. I will try it! I do love to use the word y’all (GA girl here) and I love it when other Southerners use it, too. But I will take your advice! Good idea!!

Hey “Y’ALL”!! (I’m a Tennessee gal and LOVE to hear “y’all”!!) Great video…such a simple tip, but now that I think about it, the people I follow that I feel closest to, address ME, not US! Like Renae Christine from Rich Mom Business…she rocks and I can honestly call her a friend! How’d she get that way? One way was by speaking to ME, one of her “besties”…can’t wait to change my “stuff” to follow this tip! Thanks a lot!!!

This Video came right on time!! I love it. I was writing yesterday and I was trying to figure out the “secret sauce” to making it sound a bit more personal. It really did feel like I was trying to talk to ALL of my audience, ALL at once. That’s probably because I am, haha, but this one little tweak made a world of difference for me today. Thank you Mucho!!!

Just about to write a blog post, and am excited to try this. It reminds me that if trying to speak to everyone, you’re probably speaking to no one! Much better to make the personal connection, which will speak to some individuals.

Such a great tip! I realized this after my very first video, so now I focus on just connecting to that one person who is watching. It helps me to try to think of a specific past client that I’ve helped with a relationship issue (whichever love tip that video is about) and picture her as the one I’m talking to for that video. Love it. Thanks for all the good insights!