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Chico, CA, United States, 2012/10/24 - Re-branding is the process where a company's corporate brand is updated and modernized for any number of business, marketing, or advertising reasons - Identity-International.com.

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ID International Web Architect Alex Sorger wrote on their Facebook page,"It's important for any Branding Agency to show brand modernization techniques by example. We have transformed. We are taking the ID brand to the next level of visibility, technology, and functionality with our new Park Avenue location and with this website. This update puts Portfolio first on the Home Page. It's what they want to see, and we're proud to show it to them." The new site also features updated Brand, Design, and Web Showcases, as well as a long list of testimonials and revised press and news pages. As a web critic, I think this website has what it takes to compete at a national level.

Due to the tremendous impact that renaming and re-branding a company can have, it is critical for any branding client to be taken through the process with great sensitivity and care. The new company identity and brand should also be launched in a subtle and methodical manner in order to avoid alienating old customers, while aiming to attract new business prospects.

There is no magic formula, however, there is a methodical process which involves careful strategy, memorable visuals and personal interactions, all of which must speak in unison for a customer to place full trust and invest their emotions in what is offered.

These changes at ID International have apparently been aimed to reposition the brand and company up-market, while increasing their visibility for larger companies that are searching for a high-quality, significantly experienced international branding agency.

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