Harald Willenbrock, 50, is one of the founders of brand eins. The Hamburg-born author also writes for magazines such as NZZ-Folio, GEO Special, A&W, HÄUSER and Design agencies like Strichpunkt, hw design, Meiré & Meiré, Factor Design and their clients. In collaboration with Markus Wolff, he established the outdoor magazine WALDEN in 2014. The magazine was first published by Gruner + Jahr in 2015 in cooperation with GEO and comes out four times a year selling approx. 25.000 copies. Why your own magazine? "For a start, it is what every print journalist dreams of. Secondly, we can go out and do all the crazy stuff for our outdoor magazine that we would otherwise be too lazy to set up."