Caring Newcastle dentist Rob Wain is determined to get to the root of a problem many patients fear.

And he says he is the first in the country to develop a “buddy system” that offers a holding hand to his clients.

Dr Wain has unveiled a new fear-busting scheme for nervous patients anxious about their treatment, as he bids to create Britain’s most relaxing surgery.

Aesthetic and restorative dentist Rob says many Brits desperate to fix their smile are simply too scared to do so.

And he says many also suffer alone as they’re too embarrassed to discuss their problems with friends and family.

Now Dr Wain, founder of Dovetail Bespoke Dental Solutions, based on Blandford Square, in the city, has come up with the idea to implement a “buddy system” that sees every patient assigned a care coordinator who remains right by their side during their teeth-improvement journey.

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Dr Wain, who’s been an expert in his field for more than three decades, said: “What’s often the case is that people avoid seeing a dentist, either because they’ve had bad experiences in the past or because they simply fear the worst.

“They feel alone, vulnerable and frightened.

“And we recognised we needed to do something different. Which is why we’ve implemented a ‘buddy system’, which works exactly the same way as it does when people go scuba diving.

“You work side by side with your assigned ‘buddy’ to achieve success. You don’t let each other out of your sight in order to boost confidence and reduce stress.

“Our care co-ordinators have been schooled in how to deal with anxieties and phobias and are on hand for a patient throughout the entire process.

“If they’re having a nervous wobble the day before surgery, they can call their ‘buddy’ direct and iron out any last minute jitters.

“It’s about offering reassurance to the patient to make them feel as relaxed and comfortable as possible.”