About

Shape by Atlas, The First 24/7 Fitness Coach

$79,382

987

backers

A great coach makes fitness more motivating, fun, and effective. Shape is the first of its kind. A Digital Fitness Coach – a trainer that analyzes your daily activity, sleep, and fitness.

Shape digests your daily routine to help you understand what’s working and how your training affects the future you. With every conversation, Shape gets smarter and better at creating bespoke workouts designed to help you reach your goals.

While you’re working out, Shape speaks to you, helping you improve your form and pushing your intensity. In between workouts, chat with Shape like you text your favorite Personal Trainer.

Shape is your 24/7 Digital Fitness Coach: with you the whole way to meet your fitness goals. Are you ready to beat yesterday’s you?

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Too hard? Too easy? Not enough time? Just let Shape know. Never again ask yourself “What should I do today?” Shape’s here to guide you.

For our first release, we’ll focus on creating a complete experience focused for activities that require no equipment like running, burpees, and sit-ups. We want to get Shape right for this sport before we stretch our coverage into the entire Atlas library. In subsequent releases, we’ll expand Shape’s capabilities into more activities and fitness styles.

Since Atlas was founded, our community has completed over 1.3 million sets. From running to calisthenics, CoachAI's intelligence leverages our ever growing experience and knowledge to find what workouts and goals work best to help everyone achieve greatness.

Our library continues to grow as we learn more about exercise form and details within physiology never seen before. Each exercise added is backed by hundreds of personal training hours designed to help CoachAI identify and help our members continue to improve form, reduce chance of strain, and optimize efficiency.

Atlas Motion Tracking is back. Our bleeding-edge machine learning system is built based on our experience studying human motion and developing our fitness product lines. Shape leverages Motion Tracking to automatically track your workouts. It recognizes your specific exercise, counts reps, generates metrics, and logs when you rest. For example, if you’re doing jumping jacks when you should be doing push-ups. Shape knows. You’re not reaching up after your burpees. Shape knows. We’ve taken the best parts of the original Atlas Wristband exercise tracking and baked it into each and every Shape.

CoachAI is our latest innovation that brings the knowledge and experience from hundreds of thousands of workouts to your wrist. Shape considers over a dozen metrics from Atlas Motion Tracking, including your form and personal bests, to find the ideal workout to help you reach your goals.

Previously, understanding these elements required professional training and expensive technology. CoachAI distills this information down to simple, actionable feedback and knowledge through real-time suggestions. “Slow down your reps to burn fat more effectively.” And strategic planning, “Let’s do a recovery workout tomorrow, looks like you were over-exerting yourself.”

We didn’t stop there – we’ve added 24/7 Tracking features as well. Along with Atlas Motion Tracking, Shape monitors your fitness and activity throughout the day, sleep patterns at night, and heart rate throughout the day to measure your daily caloric expenditure. For the first time ever a truly comprehensive fitness tracking system is made possible by Atlas Motion Tracking.

Fitness is a way of life, and Shape fits the mold. It’s waterproof up to 1 meter, packs a bright display for indoor/outdoor use, and an accurate wrist-based heart-rate.

Shape was founded on a simple and clean aesthetic that packs the full power of Atlas Motion Tracking. Its ergonomic, curved design fits comfortably on your wrist and slides easily under long sleeved shirts.

Shape is so powerful you’ll want to wear it all week long. That’s why we made sure we gave it a battery that lasts up to 5 days.

See every stat, goal, insight and more from the convenience of your computer. Shape is compatible with the entire Atlas Wristband ecosystem so you can dive deeper into every stat the drives the decisions of your new artificial intelligence Coach.

Update March 7: As we pass 150% of our goal we're proud to announce our newest workout partner, MadBarz. With workout plans, tutorials, targeted exercises all compatible with Atlas Shape, you can track your progress automatically as you complete your first 10 pull ups or do the Human Flag!

Update March 1: With all of your support, a new generation of fitness trackers was born. We blew past our goal and are wanted to reward the community with our first partner, Physiclo. Together with their expertise we've created a Heart Rate Efficiency Workout Program to help you get even more out of your workouts.

I have a pair of the original Physiclo Resistance pants and they will really get your heart rate going, so we wanted to share our excitement in their gear and a Physiclo paired workout to help you get the most out of every workout.

Here you can see how progressive resistance training can drastically increase your results. Here we follow a user from December 2016 to February 2017. You'll notice that the user can now achieve a Training Volume of 20,250 with an average HR of 89 and a max of 121 bpm. 3 months ago, it took the user a heart rate average of 98 and a max of 128 bpm for only 17,049. That's a 42% gain of Strength per Calorie Burned!

Training with Physiclo can help you get similar results and even accelerate you to workout smarter. Every Atlas Shape member gets access to Physiclo's Progression workout for an enhanced training experience FREE. Not only that, but every member is gets 25% off with code "ATLAS".

We have locked in our manufacturing partner. Received and approved our Initial production samples. We are ready to go and just need YOU to kick us off! We are confident with our ship date and have a track record of successfully inventing, developing, and shipping multiple hardware products.

General Manager and Fitness Director Dennis Mathias spent 12 months developing the Atlas Weight Loss program. A 30 year veteran of the fitness industry he has seen or done it all and after 30 years has finally been able to prove that weight loss is nothing more than burning more calories than you eat. Using the original second generation Atlas Wristband 2, 3 to 5 times per week and following no nutrition guidelines or special supplements, Dennis was able to generate a 30 pound weight loss and a 5% drop in body fat when normal weight loss approaches would have generated no more than a 10 pound loss and a 2% body fat drop. Since then 20 members have enrolled in Dennis’ program and by following his program are recognizing the same dramatic results.

This is where it all started. Three years ago you supported our vision to make the world’s first true workout and fitness tracker. You blew us away with your support and kicked off a worldwide movement! We’re back to give you - the community who cares the most - an opportunity to support our vision for effective and efficient fitness and get exclusive access to our newest product.

Risks and challenges

Fortunately, we have a proven track record of delivering high-quality products. We have years of figuring this stuff out behind us.

We have been working on Atlas Shape for over 12 months and developed key parts-- like the industrial design, AI design, and software-- with a team of dedicated experts. Please note that the final user interface design is subject to change.

Artificial Intelligence
Our sights are set on natural AI/human interactions, and making sure we create an intuitive user experience. With a talented voice team and exercise physiologists and experienced trainers we've hedged our bets to ensure a quality audio experience.

Supply Chain/Mass Production
Though the risks inherent in volume manufacturing are real, they are minimal in our case. Since we’ve done this before we have existing relationships with manufacturers. We are confident that together we will be able to handle the challenge of bringing many physical devices to your door. We will keep our backers updated and informed about any issues that may arise.

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SHAPE ARMBAND

Thank you for your support in helping bring Shape to life! Get one Shape Armband, gain exclusive access to beta testing opportunities, and access to Shape updates and emails. Join the Atlas Family and try out the experience! Receive a massive thank you from our team and exclusive updates on our development and milestones from here on out.