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An understanding of what makes a product a software solution has gained importance since not a few software developers and vendors are inclined to calling individual applications or bundle of applications as software solutions.

In the world of Information Technology (IT), applications bundled together as mere combinations, does not quite make it as a software solution. Not unless the provider integrates service to its product suite in order to fully and successfully address a particular problem when dealing with complicated situations while carrying out their business by way of computer technology.

The distinction therefore between a simple application and a combination of applications sold as a single package is that the former is just a “product.” Vendors bundling several applications into one package, are into selling “product suites.”

Now if a software vendor adds value to their product by including a mix of customization, implementation,consulting and similar services to their programs, with a commitment to solve a particular problem encountered by a business entity in the computing environment, then that supplier is a Value-Added Reseller (VAR) offering a set of services and software designed to deal with a specific IT problem.

Citing Customer Relationship Management Software Solutions as Example

Customer Relationship Management (CRM) is that aspect of a business that deals with an organization’s method of handling and managing varying relationships with different people; be they customers, suppliers, service providers and the like, whose interest or connection to the enterprise is intertwined throughout the lifecycle of its business.

A CRM software solution for this niche is one that furnishes services and solutions from point of inquiry up to point of sales. The solution offered goes beyond furnishing applications for sales and marketing system; but is all encompassing by including programs and services for addressing related human resource issues, handling of customer services and management of the supply chain, all for the purpose of increasing business productivity leading to stability and profitability.

Currently, software testing as a career seems to be in peril, as the advent of the Continuous Integration (CI) and Continuous Delivery (CD) practices in software vending is making independent software testing somewhat irrelevant. The current trend among organizations is to build, test and deploy software with as little cost and in the shortest time possible. The trend is due to the continuously accelerating pace by which businesses demand innovations, making it a must for software solutions providers to reach the market as early as possible.

Shorter delivery cycles though, tend to degrade software quality, which is why more and more organizations are into building Minimum Viable Products or MVPs. In doing so, early users or adopters become the testers of pared down versions of promising software. Through early user feedback, software engineers will have been provided with relevant guides on what to work on as MVP enhancements.

Other software organizations employ automated testing as a way of accelerating release, and at the same time deliver quality software. Automated testing though is ideal for large projects, usually those that initially passed through the manual testing process.

As a tool, automated testing is pyramidal as it occurs in three levels, from the most basic features that build the foundation of a software, to the Application Program Interface (API) which tells how components of a software are to interact in order to provide the features or services promised by the software …The final test is on the Graphical User Interface (GUI), which enables device users to navigate and interact by way of graphical icons and secondary notations, as alternatives to text or command-base navigations. Here, the length of time needed to test the higher layers is automatically reduced.

The Role Software Testers Must Play in Order to Stay Relevant

One of the misconceptions about choosing software testing as occupation is that the profession will furnish them plenty of opportunities to develop skills in programming. In today’s real world, software organizations require continuous testing as a discipline, by testing early, frequently and after. Delivery at a faster pace makes a company competitive only if quality has been assured.

In order to stay relevant therefore, software testing as a service must be maintained as one that is akin to performing roles that a programmer inherently undertakes. It is not just about running standard stress, performance, functional and scalability testing processes. Moreover, testing as a service can be provided both manually and automatically and in different web and mobile environments.

As profession, current job descriptions for software testers include, but are not limited to, writing and executing test scripts, assessing codes, designing tests for mitigating risks, troubleshooting for problems, working on multiple projects all at the same time, whilst committing to complete work within project deadlines.

When seeking to become part of the growing mobile shopping industry, envision the kind of online shopping store you plan to roll out. Start with establishing your type of ecommerce; whether you intend to sell directly to consumers ( business-to-consumer or B2C) or do online trade with other business entities (business-to-business or B2B).

Next, visualize the kind of selling experience you intend to create for your customers, as doing so will help you decide on the kind of ecommerce platform to use in building your website. No need to hold back on the kind of features and functions you plan to incorporate. Unlike before, there are now open source platforms available to use and modify in ways you want your e-business website to perform.

Have a look at Magento Commerce, an open source ecommerce platform that affords power to create a business website envisioned as unique and a cut above the rest. When it comes to providing customer experience, Magento Commerce offers an array of out-of-the-box features that give programmers unsurpassed ability to customize, integrate with third-party service providers and enhance with a broad selection of business extensions.

Magento Commerce Main Features and Benefits

One’s vision of a unique ecommerce website depends on one’s concept of meaningful customer experience. Yet it all boils down to giving customers opportunity for interacting with product brands by way of rich page content; and from those pages, avenues open to allow seamless shopping experience.

Although such goals are standard, realization is made possible by intelligent and efficient operations. More importantly, as an open source platform, Magento Commerce allows business operators to redefine a website’s concept of seamless shopping, by modifying features and services in ways that keep up with current popular demands and trends.

Magento’s Page Builder

Page Builder is a powerful tool for creating contents that permit customers to view images and videos, product detail pages and other pages for discovering new products. Moreover, the Page Builder tool is capable of displaying products, promotions and pricing preferences, customized based on customer location, order history, gender, wish list choices and more.

Creating content is not confined to standard layout as the Page Builder tool allows flexibility of design without need for codes. More importantly, all content pages furnish a smooth path to product purchase.

There are several other features afforded by this tool that empower an ecommerce website to create and fashion contents in the most visually appealing and purchase-supportive ways possible.

Shop Anywhere, Everywhere and Anytime Features

This Magento Commerce feature handles mobile shopping aspects that apply to any device. Capabilities include adjusting designs, layouts, images, and menus to fit the screen of touch sensitive devices such as laptops, tablets and smartphones.

Furthermore, a mobile ecommerce shopping website can combine B2C and B2B functionalities, adding additional features like requests for quotes, order requisitions, order forms and more.

Now more than ever, startup and existing businesses have come to fully grasp the importance of having an Internet presence by way of a website. Running the business on a tight budget is no longer a detriment, since there are web hosting sites that rent out their platform and furnish related services, free of charge. Free services though include only standard features, such as web hosting and development, server maintenance, Internet connectivity, backup, disaster recoveries and some extra elements.

Nonetheless, building a website via free web hosting is a good enough start, since customers can expect to receive reliable hosting services that keep the website up and running. Not all hosting sites though, offer the same range of free services or have the capability to keep a website up and running nearly all the time.

Still, there are certain drawbacks to using a free web hosting platform because the arrangement is not covered by a contract. Certain restrictions or limitations may be imposed, or a number of ads may appear without giving free customers the right to select or to limit displays. At worst, the hosting provider may decide to close shop at short notice, leaving an inexperienced free customer frantic, whilst searching for ways to keep his or her website running without interruption.

Choosing the hosting platform with the likeliest potential to outlast competition may prove important as a criterion. Checking out reviews and recognitions received, is an additional approach to selecting the most reliable free hosting website. In using those criteria, an assessment of available choices will likely point to Wix.

A Cursory Look at Wix as a Viable Web Builder and Host

Wix has gained favorable attention as a compleat website builder and host from both free and subscribing customers. This is attested to by “Finances Online,” a popular business review and directory platform for Business to Business (B2B) SaaS. The review platform conferred the 2018 Q1 “Best Website Builder Software” and the “Best Shopping Cart Software” awards, as well as the final 2018 “Expert’s Choice” and “Great User Experience” awards to Wix.

A website builder that comes with a web-hosting feature, Wix offers a FREE package of basic services and use of its software. The free Wix package includes secure hosting services with up to 500 MB storage and bandwidth, and unlimited web pages that can be accessed by viewers using desktop and/or mobile applications.

Use of Wix’s free web-building tools and web-hosting services is without time limit, with option to upgrade to any of Wix’s premium bundles. The lowest priced bundle is an advertisement-free plan with a Custom Domain Name feature, costing $11 per month.

Wix’s web building software enables users to create a professional-looking website, supported by a Code module for database collection, AI for design customization, and by an open API structure for adding functions deemed necessary by the business. A Wix feature that provides great user experience on the part of the website owner is the SEO optimization facet that helps in improving quality of web page contents. User experience, as far as website viewers are concerned, can be optimized with the use of free-to-download Wiz mobile app.

When looking to enhance a website with third party business solutions, including but not limited to Customer Relationships Management (CRM) apps, the Wiz platform is capable of connecting and integrating seamlessly. Moreover, this award-winning web building and hosting site takes pride in maintaining a team of experienced and responsive professional support providers, whom Wiz platform users can communicate with by phone or email.

Software development has advanced in ways that made it possible for entrepreneurs and work-at-home disciples to grow their business with minimal external professional assistance. Certain software applications like desktop publishing and computer-aided design (CAD), enabled businesses to create materials in-house, which eliminated the need to spend additionally for designer expertise and cost of printing services.

Desktop Publishing Software is in wider use since most businesses start out by creating basic communication and marketing materials like business cards and stationery, brochures, posters and web-based press releases. In fact, even professional designers benefited from this tool as it allowed them to expand and venture into providing online publishing services.

Desktop Publishing Software Made Printing and Publishing Affordable to All

In the mid-80s, printed business materials became less costly with the advent of Aldus Pagemaker and the Mac computer. Still, spending on marketing and advertising materialswere limited, as startup businesses had very little resources to use in acquiring and installing such software.

Nonetheless, opportunities started getting better with the introduction of desktop publishing software that required only design and publishing skills upon installation.

Moreover, the availability of online tutorials on how to use and manage a readily usable page layout made desktop publishing a less daunting task.

Online educational courses on the basics of graphic design combined with publishing techniques made desktop publishing software a worthy business investment. Professional graphic designers either gained employment, or ventured into offering printing and publishing services.

Cloud Desktop Publishing

A few years later, the introduction of cloud-based desktop publishing altogether made the application accessible and truly affordable. Simply downloading a desktop publishing software in one’s PC, will give users great opportunity for improving, if not acquiring knowledge on how to arrange and rearrange texts and graphics on readily available page layouts.

Even ordinary households benefited from downloadable software as they can now access tools for creating greeting cards, invitations, resumes, academic work, and personalized stationery. Even if hardly equipped with designing skills, they develop printed outputs at par with professionally-crafted materials.

To date, leading the host of software providers that offer downloadable publishing and typesetting applications as desktop tools are Adobe InDesign, QuarkXPress, and Microsoft Publisher.

Free to Download Desktop Publishing Software

The next best alternative to the software provided by those industry giants are the free downloadable desktop publishing programs developed by lesser known independent providers. Making bad designs is no longer a problem, since a user can always make modifications at no extra costs.

Backlinks remain as the number one ranking factor when Google releases search results on the first page. Although backlinks have been around since the earliest years of Search Engine Optimization initiatives, its importance was briefly forgotten for some time. It was not until Google made it clear years later that keyword density in contents, play second fiddle to backlinks when it comes to search page ranking.

Backlink Impact on Search Page Results

Google’s Page Rank algorithm considers backlinks as the most important element, not the density of keywords found in a web content. When Google “crawlers” search for pages that respond to a query, it also indexes the connecting links existing between a search page-qualifying website and other web domains. Generally, outside links pointing to a particular website, is an indication that other domains have cast their vote of confidence on what that website offers as response to a search query.

Not a few webmasters though, tried to beat the system by using the Comment sections of Top-Level Domains as external sources of inbound links. A hyperlinked comment is supposed to direct readers to their client-website. When indexed by crawlers, the website had increased chances of landing as top search page result. However, the technique later proved ineffective, since Google introduced the Penguin Spam Filter as part of its Core Algorithm.

It then became clear that the backlink aspect is not just about adding the URL of one’s website to multiple web domains. The quality and relevance of the content in which the link was embedded, are among the key factors that make a backlink good.

Content is Still King When It Comes to Backlinking

Now marketing affiliates maintain websites that publish relevant contents as means of promoting their affiliate web domain. They usually add one or two sentences to an article, leading to a “Click Here” prompt, whilst hyperlinked to the site they are promoting. This method used to work, but not long enough to meet Google’s updated criteria for good backlinks.

Multiple outbound links carried by a single website via different contents, but all pointing to a single domain, does not work well either. Mainly because the Penguin Spam Filter looks into the sources of inbound links. If it indexes a single article or website as the lone source of multiple links, then Google’s Penguin will simply devalue such links.

Press release submission will be able to help you build links and gain exposure for your site.

Distributing press releases online is one of the best ways to boost your search engine rankings and drive visitors to your site. As part of your overall search engine optimization strategy, there are several explanations for why this service may be beneficial: gain visitors from sites which find you through a press release, bring in you way links from well established sources, and get indexed in directories that redistribute news releases.

Webmasters and public relations professionalsuse news wires – sites that distribute and print press releases. A number of these sites have high page ranking and attract thousands of visitors every day. Journalists utilize news wires to locate content for their following posts. These websites are often treated with a great deal of respect and trust by their subscribers.

A well written press release should get in the front of the eyes of news reporters, bloggers and other industry experts.

Press releases go beyond marketing. Google News along with publish stories which are taken from information wires and other respectable sites regularly collect. The more individuals republish your news release, the more backlinks you’ll get. Using news releases to find out the word has long been an effective method of promoting your products and services.

There are many news sites on the net, and the difference will be made by choosing the right one. It’s wise to combine them up. Do proper research to get those that could work the best for your business and link building plan. Bear in mind that some news websites may check to make sure your release is exceptional, so make sure to publish on those websites first. To be able to find the best outcomes with regard to SEO, use text in your links.

If you write news releases, identify a single key word you wish to rank for.

You can also buy pr links to help your blog post. Place that keyword in the title of the webpage and in the entire body. Be certain that the keyword you pick receives a good number of traffic and is related to your site. The keyword should be included at least once at the”About” section and one to 3 times within the body of the press release. Produce a compelling title that catches people’s attention and encourages them to connect to you. Only distribute newsworthy press releases and also do not link to the identical page.

Search engine optimisation is a complex, long-term solution in creating a presence on line. Many small business owners have employed the methods of search engine marketing to become specialists in their businesses, increase earnings, and affect the management of a business. Gains are the cornerstone of powerful link building campaigns, and that explains the reason why it’s very important to think about one’s preparation in the commencement of their advertising and advertising and advertising campaigns.

Link building efforts have to be planned as a way to generate sense. You can’t improve page ranking by irregular usage of one-way hyperlinks; a constant, continuous build ought to be proposed by producing landmarks. Your usage of one-way hyperlinks can ascertain how effective traffic construction could be to your internet enterprise. Consider these thoughts before purchasing your very initial links then advance into purchasing more once you find functionality. Another matter to think about is whether the links correspond to your own company’ mission or intent. Buy one-way hyperlinks that correspond to your own company’ function or assignment. Never put money into one-way hyperlinks which aren’t associated with your business.

Clients, prospects, and salespeople can shun your website should you construct page rank through connection building using not one business related websites. As an example, if you’re a hairdresser, join with hair websites or makers to construct prestige. It’s possible to seek the services of a expert link building company to handle this job on your effort for the best outcomes. As soon as they set the program, request a means to track the advancement of the one time hyperlinks.Monitor the operation of one-way hyperlinks to check and tweak buys. To track these, a backlinks monitor called LinkOkay is beneficial to be used for your website. Your company will pinpoint the particulars of a link building effort to enhance page ranking.

These links are just the very initial step in creating a strong internet presence, it’s also wise to look at the odds of creating a prestige picture for prospects within a matter of months.

Search engine optimisation demands time and lots of tiny companies have turned into fast solutions. At this time you have the chance to employ a company that will make a customized link building effort in a couple of days of assessing your requirements. Are you prepared to earn a stand on your business? Think about the demands of your site so as to show the genuine value of purchasing one-way hyperlinks for your site. Your way of incorporating more hyperlinks can be decided from a page ranking evaluation offered from the link building experts.

Another simple principle of purchasing one-way hyperlinks is assessing the total page ranking of potential websites.

Your link building experts will provide details pertaining to every website they buy a connection for. Nobody has leveled the playing field for small business owners such as these services. You don’t need to maintain your business under average position into number a couple of places on the very first page. Construct a solid internet presence and help save time in creating connections by hiring experts with expertise in your business.