English apple growers claim EU bureaucrats are stopping them from telling consumers about the health benefits of eating the fruit.

A red tape regime means farmers and food companies are not allowed to make health claims unless they are vetted and approved by the European Food Safety Authority (EFSA).

However, English apple growers do not have the money and expertise to commission the clinical and scientific research that is needed to negotiate the complex vetting process.

As a result, they are effectively banned from making claims about the benefits of eating an apple a day on packs and store displays, even when there is sound independent research.

Just a few weeks ago researchers from the University of Oxford said If everyone over the age of 50 ate an apple a day, 8,500 deaths from heart attacks and strokes could be avoided every year in the UK.

They found that apples would give a similar boost to cardiovascular health as medicines, such as statins, yet carry none of the side-effects.

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