FitBeer – A Proper Good Beer

03/10/2017

I know I’ve got myself a bit of a reputation online for liking a tipple sometimes in an evening, but I’ll let you into another little secret… I also quite like a non-alcoholic beer every now and again…

I’ve always enjoyed the taste of beer, and when I was pregnant with Master C I started to absolutely crave the stuff. Obviously there are rules about drinking when pregnant (let’s not open that can of worms right now) but I chose to try to find alternatives, and so spent what felt like the entire nine months trying to find a good non-alcoholic beer.

Towards the end I had indeed managed to do just that and I was able to satisfy that particular pregnancy craving to my heart’s content. Once Master C had made his appearance I continued to put non-alcoholic beer on my shopping list and found that there were often times when I really wanted a beer in an evening but knowing that I had either work the next morning, or had high chances of being woken in the night by a screaming child, a non-alcoholic beer was the perfect option.

When I was sent a press release about a FitBeer, a new alcohol free premium lager which is also good for you, I was intrigued to try it.

On first appearances FitBeer is a classic lager. It looks like a lager and tastes like one too, with a crisp, refreshing taste. What you can’t see though is the it is only 66 calories a bottle (less than half its alcoholic equivalent) and also vegan, rich in Vitamin B12 and full of folic acid – two things that pregnant women are actually supposed to look for in their diet.

If that wasn’t enough, FitBeer is also an isotonic beverage, meaning that it’s perfect for re-hydrating yourself after a workout. Although I bet you get some funny looks if you suddenly open a bottle at the gym after stepping off the treadmill!

FitBeer came out of a family of beer lovers. Jim, a recovered alcoholic and father of six, found himself getting bored with soft drinks that were either too sweet, too boring or packed with caffeine. He still wanted the taste of beer, but obviously not he alcohol. He turned to his children for help and two of them took up the challenge and travelled to Germany to find help.

The help was in the form of a family owned 500 year old brewery in the Bavarian hills. The brewery took on the challenge and came up with the amazing beverage that is FitBeer. When the siblings came back to the UK with a few bottles they shared them with family and friends before expanding things to where they are today, with FitBeer stocked in bars, restaurants and beers shops all over London.

I have to admit that if I’d tried FitBeer without being told that it was non-alcoholic, I probably wouldn’t have guessed. It doesn’t have that watery, flavourless taste that many non-alcoholic beers do. Instead it had a bit of a punchy flavour, whilst still remaining very refreshing. My OH reckoned it didn’t have the same end note as an alcoholic lager, but that was the only thing that hinted towards it’s non-alcoholic position.

So, if like me, you’re one of those strange women who crave beer when pregnant I’d definitely look to put Fitbeer on your shopping list. Maybe you’re just someone who appreciates a good beer, but knows that drinking very night isn’t the best thing for you to do. FitBeer is here to meet your needs.

You can buy FitBeer by the case online here or find a list of stockists here.

Disclaimer: I was sent a couple of bottles of FitBeer for the purposes of this review. All opinions remain my own.