We’ve already discussed some of the benefits of integrating marketing automation and your CRM, but we’ve yet to dive into the specifics of what that integration might look like. How might marketing automation affect your existing marketing workflows? What about your sales workflow using a CRM like Salesforce? And most importantly, can integration improve the alignment of your two teams?

To answer those questions and more, we’ve created an interactive microsite to explore the benefits of marketing automation and CRM integration for both marketers and salespeople, specific to Pardot and Salesforce. Users can choose whether they would like to experience the site from the point of view of a marketer or a sales rep (check out the screenshot below to see what this looks like).

Our new microsite walks through the goals above and more, while also providing helpful feature information, customer testimonials, and additional resources based on your role (marketing or sales rep). Take a look by clicking on the banner below!