This blog combines the best elements of Mel Phillips Now And Then & Mel Phillips Remembers with the focus on Now and a look back at your favorite memories...

Tuesday, April 12, 2011

Majority Of Internet Listening Is Done At Home...

The RAIN (The Radio And Internet Newsletter) Summit West, part of the NAB Radio Show in Las Vegas has produced some interesting information about listening habits. Yesterday, TargetSpot CEO Eyal Goldwerger announced that 79% of internet radio listening is done at home. Fifty-two percent of listening is done at work. Goldwerger believes that the traditional conception of 6am to 8pm is a lot longer than that. He also says "They're listening for hours at a time" according to Radio Info. He adds "59% of internet radio listeners spent about the same amount of time listening to broadcast radio and most importantly - broadcast radio "still owns the drive time." ...

Goldwerger also reports that adding internet radio advertising to a broadcast radio campaign increases ad response 3.5 times, while adding internet radio to other internet advertising boosts response 2 times, according to All Access. Fifty-two percent of respondents said they recalled internet radio ads from the past 30 days, and 42% said they actually responded to the ads. Eighty percent of respondents said they listen to one to three hours per day of internet radio, with 45% listening on mobile devices...

This study, commissioned by Target Spot and conducted by Park Associates consisted of 1,000 internet radio listeners in the U.S. That's a sizable number and the results of that study being presented today at the RAIN Summit West should be taken seriously by radio broadcasters if they intend to continue to compete in an ever-changing media world...

10 Timeline Memories:1.1861] Hardly civil: The Civil War begins as confederate forces fire on Fort Sumter...2.1877] The tools of ignorance: The catcher for Harvard's baseball team, James Tyng (it should have been 'Pyng') wears a modified fencing mask behind the plate. It's believed to be the 1st catcher's mask ever used in a baseball game. The new catcher's mask looks like this...3.1938] Blood letting: The 1st U.S. law requiring a medical test for a marriage license is enacted in New York. Drawing blood is no longer required, it's been replaced by fogging up a mirror. If you're thinking of getting married in the Bahamas, watch this...4.1945] 'Happy Trails': President Franklin D. Rooseveltdies from a cerebral hemorrhage in Warm Springs (GA) at 63. Harry S. Truman is sworn in as our new President...5.1960] Veeck as in Wreck: Bill Veeck and Chicago's Comiskey Park introduce the 1st exploding scoreboard...6.1966] Rock & Roll Wreck: Jan Barry (Jan & Dean) crashes his car at Dead Man's Curve, (good song title) is seriously injured but survives...7.1988] Vote For Me: Sonny Bono is elected mayor of Palm Springs (CA)...8.1995] Gitchy Gitchy yaya dada: Drew Barrymore jumps on David Letterman's desk, lifts her sweater up with her back to the audience and gives Letterman an eyeful as a birthday present...9.2004] Concentrated juice: Barry Bonds ties Godfather Willie Mays for 3rd place with his 660th home run. Eventually Bonds sets the all-time record with762 home runs...10.2007] Canned Imus: Don Imus is fired for his racial references to the Rutgers' women's basketball team. On the same day New Jersey Governor Jon Corzine is seriously injured in an automobile crash. Corzine was on his way to a meeting with the team and Imus...

Events:An Evening with Irv Joel. The Man Behind The Scene, will be presented tonight by the New York Section of the Audio Engineering Society at The New School For Jazz Performance, 55 West 13th Street in Manhattan. A Meet & Greet will begin at 6:30pm, and the presentation will follow at 7...

Music Memories:

1954] Recorded on this date: "Rock Around The Clock" - Bill Haley & Comets. This was the quote from producer Milt Gabler: "I hope you guys don't need any rehearsal time with the 'clock song'. We've only got time for a couple of takes.". Many regard this as the first Rock & Roll song...

About Me

Mel Phillips Now & Then is more Now. The Then always follows the Now. Prior to starting 'Remembers' in 2005 and 'Now & Then' on April 7, 2008 I enjoyed a multi-media career which included being one of the Bill Drake program directors. I was involved in the programming of such legendary stations as WOR-FM, WXLO-FM, WNBC, WRKO AM & FM and KQV. I was also General Manager of Hooper Radio, played disc jockey in markets such as Tampa, Nashville, Norfolk and Atlantic City and enjoyed marketing success in syndicated radio for several companies including ABC, MJI and United Stations. My background also includes the music business where I promoted such diverse CBS acts as The Clash, Gloria Estefan, Loverboy, Judas Priest, George Michael & Julio Iglesias. In Special Programming at WCBS-FM I wrote and produced numerous specials and interviewed some of the biggest recording stars. In addition to this post I'm a regular contributor to Radio Daily News. My wife Diane and I reside on the Upper East Side of Manhattan and I'm very proud of my children, Robert Phillips, Lynn Phillips Brough and granddaughters Allyson and Amy...