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The Art of Window Dressing

The Art of Window Dressing

I was part of the team servicing the Hunter Douglas account. Following the appearance of the 1st generation iPad in 2009, the team was quick to adapt by creating an iPad app that would enhance a potential customer’s shopping experience. Its touch paradigm makes user interaction more fluid and engaging in iMagine, a room visualization developed in Flash for them a couple of years prior.

Rather than creating yet another version of iMagine in Objective-C, I developed Color Filter based on an evaluation of the way consumers shop for blinds. This feature allows users to search through over 5,000 swatches in order to make an informed decision. I formally pitched the idea to Hunter Douglas, showed the stakeholders my prototype, and explained mathematical and color theories. Following their approval, it was released with the app.

Key Features

Dress a Window allows a potential customer to upload room photos and visualize the possibilities of each product and swatch in a personalized environment.