The violation

You may be asking yourself what all the fuss is about. Well, Costello is a Michigan booster. As a booster, he is not allowed to contact recruits.

“NCAA rules do not allow comments about possible recruits on an institution’s social media page or a page belonging to someone affiliated with the institution. In addition, these pages cannot feature photos of prospects and messages cannot be sent to recruits using these social media technologies other than through their e-mail function.”

What’s next?

“We are aware of a potential minor violation involving social media,” Michigan spokesman Dave Ablauf told USA Today’s For the Win via email. “We will handle it as appropriate.”

What Michigan means by “handling [the situation] as appropriate” remains to be seen, though we suspect that it will amount to nothing more than a proverbial slap on the wrist. At the very least, the incident serves as a reminder that there are social networking regulations in all sorts of industries.

We want to hear from you! How should Michigan and the NCAA handle the situation?