Call tracking allows you to track campaign successes by associating a unique phone number with a specific marketing channel – anything from a flyer for an upcoming conference to an organic search query used to arrive to your site. Many PPC campaigns, for example, have granular insight into form submissions generated by their campaign but [...]

In our last blog post, we revealed that DemandResults has reaped 54.5% lower cost-per-conversion ratios in Microsoft AdCenter than Google AdWords in our head-to-head tests. To recap, our tests were across a handful of clients in the legal and healthcare industries on a cumulative spend of about $500,000. While we’re confident in our data analysis, [...]

Looking for an SEM game changer? If you haven’t yet tested Bing PPC ads, it might be worth looking into. The network seems to have just the right mix of competition levels, demographics and market share to provide significant savings in the verticals we tested. In late 2009, DemandResults began using Bing for legal industry [...]

Facebook is finally testing a conversion tracking tool that will make it easier for advertisers to track the number of fans, impressions and clicks gained as a result of an ad campaign. Similar to Google AdWords and other PPC programs, Facebook conversion tracking will work via a Javascript snippet that will be placed into the [...]

Domestic AdWords users discovered a new item in their AdWords top navigation this week – a beta tab called”Opportunities.” This effort appears to be Google’s strategy for increasing usage around its automated account optimization tools, which have been in AdWords for some time but have been more difficult to find. Upon clicking the opportunities tab, you’ll [...]