The introduction of physical items has just given the funding a second breath.
Less backers in a day but they doubled the funding from the previous day.

The more money, the better.

Kickstarter must allow developpers design, artistic integrity. The project is prepaid and therefore developpers should use the opportunity to deliver on their vision without compromizing to please the customers.

Already, when reading the comments by backers, the players are split: some wish the game to be a survival game when others wish the game to be a classic rpg set in an apocalyptic world overrun by zombies.
So far, developpers have said they wish to make this game about survival. If they do not collect enough money to release the vision they have, later, they will be in a position to compromize.