I googled “personal branding” today and got nearly two million results. When I started my personal branding business, Reach Personal Branding, almost 15 years ago, few people knew what personal branding was, and even fewer were interested in building their brand....

We’ve all seen stale sales videos. What’s rare are creative and compelling ones. But how do you make that happen while relaying important information? To findout, we asked 10 members from Young Entrepreneur Council (YEC) the following question: “What is one way to...

If you are a multi-unit business with locations around the world, you can’t ignore the need for local pages. Here are some tips for managing your global Facebook presence. For franchise and multi-unit businesses, managing data and pages on Facebook can be a...

It goes without saying that having a well-known celebrity endorse your brand or product can do wonders for a startup. The problem, however, is getting celebrities to give you the time of day. Recently, we’ve been lucky enough to have a number of high-profile...

I’ll be speaking next month to a large group from all over the country of radio sales people, programmers, and managers on helping them build a personal brand. It has done wonders for me in taking my career to the next level. Here are five tips I learned after...

Even as we get ready to usher in 2015, PR pros and marketers alike continue to struggle with the best ways to use social media in a successful campaign strategy. Social is now (hopefully) considered crucial for any business or brand that wants to be seen — after all,...

The decision to rebrand should be weighed carefully, as it can be a complicated and challenging overhaul for any company. Before you even think about altering your current brand, make sure you ask yourself: Who are you as a brand? What are you best known for? Does...

Top brands receive high leverage from social media marketing and internet companies are getting highly interested on how they pull it off. By social media marketing, a brand or business is able to build its popularity by increasing its website presence and growing the...

What vibe is your brand emitting? Does it represent the awesome sauce of YOU? It’s important to be conscious and deliberate about putting forth an authentic brand identity especially when you want to get noticed by TV producers or potential employers. Your brand...

Twitter and other social media platforms are great ways to keep in touch. What started as a purely personal platform for people to re-connect with friends and family has today become a marketing tool for business, small and large. Businesses are literally hustling up...

It has been shown through data, most recently by Forrester Research, that Instagram represents by far, the best platform for marketers to interact with consumers. Brands are beginning to understand that having a presence on the platform is a necessity, but many don’t...

It’s been more than year since Instagram added video to its bag of tricks, giving its users 15 seconds to tell their stories. That was a generous 9 seconds more than Twitter’s Vine, whose 6-second clips presented a challenge to even the most creative marketers by...

Shari Allison

Principal

Shari has spent the past 20 years helping clients refine the way they look at their marketplace, their customers & their business. Co-founder of Ignite in 2011, Shari focuses on challenging convention, redefining context & delivering clarity to client partners. Although she holds advanced degrees in consumer behaviour, Shari’s expertise extends well beyond research & insights to thought-leadership & true strategic-partnership.

Stephen Tile

Principal

For the past 30 years Steve has been helping some of the biggest brands refine their target, define their messages and build their businesses. He is a consummate strategist who uses an array of research tools to deliver crisp & meaningful insights that inspire and transform.