The wink itself - every i-D cover star is winking or has one eye covered - began with the first issue and came out of founder, editor-in-chief and creative director Terry Jones's publishing ethos. He wanted to focus on street fashion and identity, hence i-D.

But with the thinking that prevailed at the time, he toyed with Freud; hence, i-D also refers to the id and the closed eye represents the hidden self.