As we work to bring even more value to our audience, we’ve made important changes for those who receive Ad Age with our compliments. As of November 15, 2016 we will no longer be offering full digital access to AdAge.com. However, we will continue to send you our industry-leading print issues focused on providing you with what you need to know to succeed.

If you’d like to continue your unlimited access to AdAge.com, we invite you to become a paid subscriber. Get the news, insights and tools that help you stay on top of what’s next.

LANDMARKS: THE WEEK OF DECEMBER 8, 1997

Published on December 08, 1997.

attitudes

JUST LIKE BOND: A fictitious rogue named Mr. Onaclov is spokesman for the Volcano, a new butane lighter boasting a 2,500-degree flame. Martin Creative, Los Angeles, generated the print campaign for Volcanic Trading Co. Estimated ad spending for the next 12 months is $2 million to $3 million. The rakish Mr. O expounds on the merits of decadence and indulgence and, as might be expected, the Volcano. Copywriter: Sally Hogshead. Art director: Jean Robaire.

COOL CLAUS: Santa trades in his red suit for leather and romps with supermodels Tatiana Patitz and Helena Christensen in a spot for a CD titled Very Special Christmas III. Sales of the disc, featuring contemporary artists' renditions of popular holiday songs, benefit the Special Olympics. Kovel Kresser & Partners, Venice, Calif., created the spot. Copywriter: Steve Greaves. Art director: Brennon Bynum.

IMAGE OF THE WEEK: General Motors Corp.'s Saturn subsidiary pokes fun at the way other companies sell cars in a 1998 model-year magazine spread ad. The salesman that Hal Riney & Partners, San Francisco, created in the ad personifies the opposite of Saturn's no-pressure sales techniques. Copywriter: Dave O'Hare. Art director: Dennis Lim.

found art

The Wisconsin Central Railroad is celebrating its home state's 1998 sesquicentennial by marking the occasion with a specially painted locomotive. The engine, emblazoned with a map of the Dairy State, will travel mainly in Wisconsin but also may go to surrounding states, as well as visit special events marking Wisconsin's 150th birthday. Laughlin/Constable, Milwaukee, created the ad. Copywriter: John Schaub. Art director: Jason Herkert.

THE BIG PUSH: PAM NATURALLY HEEDS CALL OF THE WILD

Pam cooking spray for the first time forsakes the kitchen for the great outdoors in a new TV campaign that highlights its use of canola oil for fat-free cooking. In the commercial, an angler is in the process of cooking his catch, but when he pulls out a can of Pam, woodland creatures freeze in their tracks. He then reassures the animals by telling them: "Relax, it's all-natural." Y&R Advertising, New York, created the campaign for International Home Foods. Copywriter: John Bollinger. Art director: Michael Brennecke.