Animated explainer video is a perfect tool for attracting visitors to your site and telling them about the key benefits and features of your product. According to Nielsen Research, Training and Consulting Group, the average user spends just about 10-20 seconds on a site, if there is no compelling reason to stay longer. And the first ten seconds are critical for giving the user this reason to stay by clearly setting out your value proposition.

Having such a short period of time you cannot rely only on textual and graphical ways to attract the attention. If you do differ from your competitors, have a distinct advantage or offer a unique service/product, you have to SHOW this to the users, who are often have neither time, nor desire to investigate why they should take YOUR offer.

Why does video work better?

Let’s delve into the realm of psychology. Only 20% of people remember the information they read and only 10% remember what they heard. At the same time, 80% of people remember what they saw and what they did, and for another thing, visual information is processed 60 000 times faster than texts. Based on these, we should accept that texts and audio are less effective compared to non-verbal communication and can affect rather small percentage of the audience.

Animated explainer videos are able to clearly tell about your service or product in less than a minute or two. And since video allows acquiring more information in less time compared to reading, you get a great chance to win these critical 10 seconds and to capture the users’ attention. Moreover, animated explainer videos involve both visual communication and audio that significantly enhances the perception.
But do these little psychological theories work when applied to online marketing? Recent facts show that they really do.

The latest video trends

Cisco in its VNI Global IP Traffic and Service Adoption Forecasts for 2014-2019 states that by 2019 video will make up to 80% of all traffic compared to 67% in 2014. So, according to "The Top 7 SEO Trends That Will Dominate 2016" by Forbes, it’s time to stop taking video and multimedia as an additional tool of online marketing, which only supplements textual information. Forbes predicts that B2C companies will try and use more of video due to its higher reach, engagement, effectiveness and overall ROI compared to text content. It looks like B2B brands will follow the trend in the near future.

These predictions are based on statistics proving that both customers and business love video. Let’s turn to figures collected in Invodo report on the results of 2014-2015:

Video viewers are 1.6x more likely to buy;

96% of customers believe that video helps them make purchase decisions;

73% of shoppers are more likely to buy a product after watching an explainer video about it;

58% of consumers are ready to trust the companies providing videos about their products;

74% of B2C marketers and 92% of B2B marketers use video in their marketing strategies;

52% of marketing experts chose video among other types of content as having the best ROI;

Social video are shared more often than text and images combined – by 1200%!

But why animation?

Animation explainer video is perfect for those areas of business where it is difficult to present and to sell a product through other types of video or promotional methods. For example, you develop websites or you’re engaged in contextual advertising. Your explainer video should include information on target customers’ problems, benefits of the company and its workflow, several cases with figures and so on. You have to admit that it’s rather difficult to show traffic growth in video unless it’s animated. Virtually, any information can be visualized with the help of animated explainer video – and this is its main advantage over real video.

Lively animated characters along with eye-catching cartoon environment trigger strong emotions and create very special atmosphere that engages audience and captures the attention. This adds an emotional component to rational arguments, enhancing the desired effect. It’s easier and more interesting for the audience to keep up with a story line, when positive feelings are involved and the information presented in the video is more likely to stick in the memory. Moreover, animated explainer video is associated with a marketing tool in a less degree than staged video – and that’s why it doesn’t come off as irritating and obtrusive advertising.

Animated explainer video is not limited in scripts. The characters can fly, dance, sing and wear any costumes, while the action may take place at any historical period and in any geographical location. This makes it possible to create an inventive storyline for better presentation of a product.

Tried-and-true

One of the most striking case stories illustrating rapid success made by a startup using animated explainer video is Dropbox experience. Founded in 2010 Dropbox grew from zero to 100 million users in 5 years, using an effective viral campaign and the simplest web-design – their landing page had only an animated explainer video and a download button. The viral campaign had its effect attracting new visitors and the video increased conversions by 10%. Considering the fact that it was viewed about 750,000 times in a month, it converted nearly 1 million of the visitors into the registered users yearly.

Want more examples? Work.com project (former Rypple), owned by Salesforce and representing a gamification solution for human resource management, placed an animated explainer video on its home page and got increased conversion by 20%! About 30% of the visitors watched the video page and half of them watched it till the end.

7 reasons to take animated video on board

So, what goals can you reach using an animated video?

Increased conversion

Gain in sales

Increased CTR

Higher rankings in search engines

Easy-to-remember marketing message

Customers’ engagement

Reducing the number of consultants

Animated explainer video does make complex things simple by both explaining your product features to customers and boosting your business in multiple ways. In Hound Studio we help clients to boost their business in creative way with an animated explainer videos.

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HOW ANIMATED EXPLAINER VIDEO CAN BOOST YOUR BUSINESS

Animated explainer video is a perfect tool for attracting visitors to your site and telling them about the key benefits and features of your product. According to Nielsen Research, Training and Consulting Group, the average user spends just about 10-20 seconds on a site, if there is no compelling reason to stay longer. And the first ten seconds are critical for giving the user this reason to stay by clearly setting out your value proposition.

Having such a short period of time you cannot rely only on textual and graphical ways to attract the attention. If you do differ from your competitors, have a distinct advantage or offer a unique service/product, you have to SHOW this to the users, who are often have neither time, nor desire to investigate why they should take YOUR offer.

Why does video work better?

Let’s delve into the realm of psychology. Only 20% of people remember the information they read and only 10% remember what they heard. At the same time, 80% of people remember what they saw and what they did, and for another thing, visual information is processed 60 000 times faster than texts. Based on these, we should accept that texts and audio is less effective compared to non-verbal communication and can affect rather small percentage of the audience.

Animated explainer videos are able to clearly tell about your service or product in less than a minute or two. And since video allows acquiring more information in less time compared to reading, you get a great chance to win these critical 10 seconds and to capture the users’ attention. Moreover, animated explainer videos involve both visual communication and audio that significantly enhances the perception.
But do these little psychological theories work when applied to online marketing? Recent facts show that they really do.

The latest video trends

Cisco in its VNI Global IP Traffic and Service Adoption Forecasts for 2014-2019 states that by 2019 video will make up to 80% of all traffic compared to 67% in 2014. So, according to "The Top 7 SEO Trends That Will Dominate 2016" by Forbes, it’s time to stop taking video and multimedia as an additional tool of online marketing, which only supplements textual information. Forbes predicts that B2C companies will try and use more of video due to its higher reach, engagement, effectiveness and overall ROI compared to text content. It looks like B2B brands will follow the trend in the near future.

These predictions are based on statistics proving that both customers and business love video. Let’s turn to figures collected in Invodo report on the results of 2014-2015:

Video viewers are 1.6x more likely to buy;

96% of customers believe that video helps them make purchase decisions;

73% of shoppers are more likely to buy a product after watching an explainer video about it;

58% of consumers are ready to trust the companies providing videos about their products;

74% of B2C marketers and 92% of B2B marketers use video in their marketing strategies;

52% of marketing experts chose video among other types of content as having the best ROI;

Social video are shared more often than text and images combined – by 1200%!

But why animation?

Animation explainer video is perfect for those areas of business where it is difficult to present and to sell a product through other types of video or promotional methods. For example, you develop websites or you’re engaged in contextual advertising. Your explainer video should include information on target customers’ problems, benefits of the company and its workflow, several cases with figures and so on. You have to admit that it’s rather difficult to show traffic growth in video unless it’s animated. Virtually, any information can be visualized with the help of animated explainer video – and this is its main advantage over real video.

Lively animated characters along with eye-catching cartoon environment trigger strong emotions and create very special atmosphere that engages audience and captures the attention. This adds an emotional component to rational arguments, enhancing the desired effect. It’s easier and more interesting for the audience to keep up with a story line, when positive feelings are involved and the information presented in the video is more likely to stick in the memory. Moreover, animated explainer video is associated with a marketing tool in a less degree than staged video – and that’s why it doesn’t come off as irritating and obtrusive advertising.

Animated explainer video is not limited in scripts. The characters can fly, dance, sing and wear any costumes, while the action may take place at any historical period and in any geographical location. This makes it possible to create an inventive storyline for better presentation of a product.

Tried-and-true

One of the most striking case stories illustrating rapid success made by a startup using animated explainer video is Dropbox experience. Founded in 2010 Dropbox grew from zero to 100 million users in 5 years, using an effective viral campaign and the simplest web-design – their landing page had only an animated explainer video and a download button. The viral campaign had its effect attracting new visitors and the video increased conversions by 10%. Considering the fact that it was viewed about 750,000 times in a month, it converted nearly 1 million of the visitors into the registered users yearly.

Want more examples? Work.com project (former Rypple), owned by Salesforce and representing a gamification solution for human resource management, placed an animated explainer video on its home page and got increased conversion by 20%! About 30% of the visitors watched the video page and half of them watched it till the end.

7 reasons to take animated video on board

So, what goals can you reach using an animated video?

Increased conversion

Gain in sales

Increased CTR

Higher rankings in search engines

Easy-to-remember marketing message

Customers’ engagement

Reducing the number of consultants

Animated explainer video does make complex things simple by both explaining your product features to customers and boosting your business in multiple ways. In Hound Studio we help clients to boost their business in creative way with an animated explainer videos.