The helpline will be managed by Tata Business Support Services using its network of call centres.

Addressing the launch ceremony, the country’s tourism minister said the hotline marked the fulfilment of a promise about safety and security of tourists. The call centres will be able to assist travellers who encounter problems while travelling in #India.

The minister also announced that a mobile app to help #tourists is also being planned, and that the Incredible India website will be revamped to make it more tourist-friendly.

India’s tourism industry has been impacted in recent years by incidents involving the safety of travellers, notably women.