Garnier asked for more awareness, customer engagement, hair care tutorials and product promotion for the Fructis hair care series. We created a campaign that combined everything. Yay!

Edgar cards – affordable drive to web

The need was an affordable medium at the most important touchpoint "Nightlife" of our targetgroup. Eyecatching Edgar cards have been the perfect solution.

Engagement, hair care tutorials and product promotion

A landing page was the central hub for everything. We asked our customers to publish photos with a short statement about their hair. Every participant had the chance to win a promotion package with the Fructis hair care series. Short tutorials rounded it up.