Busy business people are quick to relegate things they don't regard as important to the "soft issues" bucket. I've seen everything from product design to consumer perception to brand strategy in that bucket

The story of the Tropicana Pure Premium brand is a classic tale of innovation addressing latent consumer needs. In 1954 an enterprising citrus grower named Anthony Rossi invented flash pasteurization to preserve the taste of his fresh-squeezed Florida orange juice.

Thanks to everyone who participated in the Swedish Chinese Chamber of Commerce (SCCC) event "Doing Business In China". For those who asked for a copy of my slides you can download Eight Myths of Marketing in China with the password I provided at the talk.

Everyone at The Duffy Agency would like to thank the readers of this blog and all our colleagues and clients for a tremendous year. And in that same spirit, we wish you the happiest of holidays and a healthy and prosperous 2012!

Season Greetings! My Marketing Moxie column in Talent Zoo takes on a different format for the Holidays. How the CMO Grinch Got Social is a Dr. Suess-inspired look at the plight of today's CMO and their path to redemtion.