"As a result of high pressure caused by competitors, a projection of the interactive MINI Clubman movie was banned by the city after the third day of play. The projection was realized with 4 beamers - alltogehter 80.000 AnsiLumen - that produced a picture of 26 x 36 meters." There's a video on YouTube, too.

"25 hot shops in the city of Frankfurt joined an unpaid viral mission to promote the new MINI Clubman. The sexy boot of the car made the shops double doors the eyecatcher during 10 days of the IAA."