Makani Creatives wins creative duties for Panasonic TV

The agency bags the account amidst a multi-agency pitch to handle all ATL and BTL communication for the brand’s TV division. Panasonic appoints Makani Creatives to handle the creative duties for its TV division. Released on 15th August 2018, the ad campaign for Panasonic’s OLED TV is being featured on all platforms including TV, print, digital, in-shop and outdoor media.

The TVC features actor Ranbir Kapoor talking about the features of the TV designed to create for the end consumer, an experience beyond technology, thereby marking Panasonic’s entry into the OLED segment. In the ad, Ranbir is seen experiencing the advanced features of the OLED TV, as he speaks about the TV’s cutting edge technology and features in an interesting way.

Speaking about the association, Sarthak Seth, Chief Marketing Officer, Panasonic India says, “Panasonic is one of the most trusted consumer electronic brands in the world, especially in the television category. It is already established that Panasonic TVs have the best picture quality and with this campaign we wanted to go further than that. The Panasonic OLED has the best viewing experience and is packed with features that are made keeping in the mind the end user. The campaign brings out these features from the point of view of Ranbir Kapoor and in a true sense accentuates the user experience.”

An elated Sameer Makani, Managing Director, Makani Creatives, says, “With major TV brands providing cutting edge technology, Panasonic goes a step further with its entry into OLED TVs. The technology offered translates into unbeatable features and benefits. We are proud to partner with Panasonic as it continues to set new benchmarks of excellence in the Indian markets. We’re excited with this opportunity of taking the brand to a new creative high.”

Further to their successful execution for Panasonic’s smartphone campaign last year, the agency is now geared up to captivate audiences, thereby caretaking all the ATL and BTL communication for the brand.

A wordsmith by profession who likes art, Beatles, Coffee, DiCaprio and Eminem brings a fresh perspective contrary to existing perceptions and believes in questioning everything, also has a belief that there should be a bigger place in the world for words and not war. He prefers the phenomena of the physical world of plants and animals(especially dogs) over possessions. Reckons moving to the rhythm and moving on.