For many of us, the corner drugstore was the first place we bought lipstick, nail polish or any kind of beauty product for ourselves, because limited funds and proximity. And while our beauty knowledge may have been lacking, the selection certainly wasn’t.

Now that we’re older and wiser and know what we’re looking for, we’ve realized the drugstore is even more of a beauty cornucopia than it seemed to us as kids. And, as always, the greatest thing about it is that you can shop without guilt, knowing you’re paying half the price for essentially the same things you’d find at Sephora, M.A.C, what have you.

This is especially true in the lipstick department, where brands like Maybelline, Revlon, Rimmel and Milani consistently churn out long-lasting, hydrating, luxury-quality formulas at a fraction of the price. To wit: supermodel Gigi Hadid swears by Maybelline — she’s even got her own co-branded line to prove it.

In an effort to bring a little clarity to your next drugstore — or, let’s be real here, Amazon.com — trip, we’ve rounded up the crème de la crème (and matte, har har) of the proverbial lipstick aisle. Above, 16 of the very best drugstore lipsticks, most of which are under $10, save for one that’s $10.39, but too good to exclude. Add ’em all to your vanity, stat. It’s good to have options.

Cordelia Tai is a freelance staff writer at theFashionSpot. Her work has appeared on Refinery29 and the Huffington Post, among others. Ultimately, she plans to segue into fashion merchandising so that she can (judiciously) online shop for a living.