Artificial Intelligence may be one of the latest buzzwords floating around performance marketing, but for many, the concept is still quite abstract. With new technologies being introduced, Machine Learning has now become an essential part of managing data and improving performance.

PerformanceIN has teamed up with Databowl to bring you the Performance Marketing Guide to Machine Learning, outlining the technology and how it can help you save time and money, deliver sharper insights and overall improve your performance marketing.

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