McKinley's Archive

Historically, if you’ve needed to fill a role on your marketing team you might have worked with HR or someone else internally to find the right employee for the job. But what if you have unique needs for a specific long-term project? What if you need highly specialized skills? What […] Continue reading

McKinley Marketing Partners is proud to announce that CEO and Co-Founder Michelle J. Boggs was named one of the Top Women’s Business Enterprises (WBE) CEOs for 2017 by Women’s Enterprise magazine (WE USA). The list of 54 female CEOs was compiled after a team of advisors and editors reviewed a […] Continue reading

Thanksgiving is not only a great time to catch up on parades, football, and turkey cravings, it’s also a time to slow down and reflect on what we’re grateful for in life. But intentional gratitude doesn’t have to be limited to special holidays. And it doesn’t have to be limited […] Continue reading

Some of the buzziest words in marketing today are “business intelligence.” But what does it mean? How will it affect your work? And what could it do for your business? Today we’re giving you a quick download of exactly what you, as a marketer, need to know about business intelligence. […] Continue reading

After 20+ years in the marketing staffing space, we’ve learned a thing or two about finding the right candidate and finding him or her quickly. Hiring a new team member can be an exciting time to envision a new and better future for your company. But the truth is, we […] Continue reading

At McKinley Marketing Partners we are proud to offer talented marketers more options. Not only do we connect job seekers with full-time, salaried positions, but we also have many exciting contract roles available from small nonprofits to large national corporations. But some people are unsure about the benefits of accepting […] Continue reading

Job hunting is a full-time job. So what do you do when you’ve already got a full-time job? You’re ready to move on, but it feels like you have very little time to look for your next opportunity. If you are currently employed and job hunting, stay put until you […] Continue reading

Without powerful writing, any marketing strategy is doomed. Even today as digital messaging becomes increasing visual, there’s nothing that can pack a punch quite like a well-crafted sentence. It’s the foundation that successful marketing campaigns are built on. Marcomm professionals are often the ones who are tapped to craft this […] Continue reading

We are now in the final three months of the year. Q4 is a busy season with holiday parties, vacation days, budget planning, and increased pressure to hit annual goals. So, what does that mean for your job search? During the final months of the year things get complex in […] Continue reading

Every company wants to build a base of loyal, passionate fans. And with the opportunity to use social media to connect with your audience, it should be easier than ever, right? But the problem is that there is more noise online now than ever. So how can your media company […] Continue reading