With Express Email Marketing, you're a master of communication. Design and send an eye-catching email. Post your latest sale on Facebook. Send a tweet about a new product. Reach out to new and current customers, no matter where they are.

What is Email Marketing?

Electronic marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or current customer database. Broadly, the term is usually used to refer to:

Sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business.

Sending email messages with the purpose of acquiring new customers or convincing current customers to purchase something immediately.

Adding advertisements to email messages sent by other companies to their customers.

Researchers estimate that United States firms alone spent US $1.51 billion on email marketing in 2011 and will grow to $2.468 billion by 2016.

Use email and social media marketing to get more business.

Business advertising has never been so easy! Regular emails and weekly posts to Facebook, Twitter, and other social media sites keep customers coming back again and again. What's more, they increase website visitors, help close sales, and reduce marketing costs over time.

Email gets the word out

Start making more money from current customers now. Just import your mailing list into our List Manager and go!

Tell customers about upcoming promotions, special offers, and new products and services.

Real-time reports show you how many people received, opened, and acted on your emails.

Social media multiplies your efforts

Show you care about customers by meeting them in their favorite online hangouts.

Communicate with thousands at once – when someone asks a question on Facebook or Twitter, everyone can see your answer.

Multiply your promotional efforts – each fan or follower shares your messages with their own personal network of friends.

What is SEO?

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

Get top rankings on Google®, Yahoo!®, Bing® and more.

What good is a terrific website if customers can't find it? Search Engine Optimization solves this problem by helping you add the right keywords and text to your site, then submits your site to Google, Yahoo!, Bing, and over 100 other popular search engines and directories. Use our expert suggestions from Webozt to continuously move your website closer to the top of search results.

Author

Samito's Brain We are passionate about marketing, new businesses and ideas... Our daily constant contact with new business ideas give us the energy to continue helping people make their dreams come true.