I would like to share some new featured snippets — video featured snippets. They are suggested clips. I am going to show you how to earn them, let you know what the heck they are in a quick video so you can go about snagging some of them for yourself. Let’s dive in. What is… Continue reading →

How to batch resize and optimize your photos, without Photoshop, and without losing image quality. I show you the free software I use on Mac and PC to reduce image size and optimize images for SEO. Now that site speed is a Google ranking factor, the file size of your images is even more important…. Continue reading →

Update: Google has now officially released information. Thank you again to our source for giving us the early heads up! *Please note: We received this information from a source that I trust. This source, and only a few others, received a notice directly from Google regarding Paid Search query data. I have read the… Continue reading →

I started out with zero intentions of writing this kind of post but once I started I couldn’t stop. What follows is my personal journey through the world of SEO. A journey that began in the seedy underbelly of our industry, and which has completely changed my outlook on marketing and how I derive pleasure… Continue reading →

I was recently interviewed by Viral Heat and they asked me this question in a Micro Webinar: “How can businesses leverage social activity to improve their SEO rankings, and how do they work together?” I really like the question and thought in addition to my short video it would be constructive to dive in a little… Continue reading →

A quick glance at Twitter or your RSS reader will reveal that everyone is all a’flutter about Hummingbird, Google’s latest algorithm update. This release is the biggest one since Caffeine in 2010. How is it different from its predecessor? Amit Singhal reports: “[Hummingbird] is clearly more focused on ranking sites better for relevance, while Caffeine… Continue reading →

Inspired by a huge gender-related discussion on Inbound.org this summer, I sought out to interview several mystical, rare creatures: fellow women in SEO. According to the 2012 SEO Industry survey by Moz, only 22.8% of survey-takers were female (which is up from 20.6% in 2010). While this number is staggeringly low, it is pretty par… Continue reading →

Perhaps you remember “Beauty and The Beast,” the Disney Classic, as a touching story about a beautiful girl who sees beyond physical appearance. Or, maybe you’re like me, and you remember The Beast as the most terrifying creature in Disney history. Seriously—Watch the movie. The Beast is big, hairy, and has fang-like teeth that could… Continue reading →

What You Need to Know About Google’s New Disavow Links Tool The SEO community is buzzing about Google’s latest tool aimed at helping the webmasters get rid of low quality links. Who is this tool for? Anyone who was heavily affected by the Google’s Panda updates should definitely take a look. Websites who have received unnatural… Continue reading →