Pearle Vision

New Design for Eye Care Centers

October 26, 2013

Pearle Vision recently revamped it’s brand with a new logo, re-designed color palette, and new store design. The refresh is intended to highlight the history of the brand and re-emphasize the full eye care experience that Dr. Pearle started long ago.

The new store design features an open floor plan between doctor’s offices and the retail area, fixture solutions that accommodate a variety of brand facings, and is flexible to allow a localized store experience with scalable fixtures and communication elements. The new elements are designed specifically to be incorporated all, or in parts, into existing and future stores.