Color Palette

The University’s official colors are brown (Pantone 4625) and gold (Pantone 131).

The following guidelines apply when working with the color palette:

Primary colors must be used on all materials to ensure that the promotional mark is produced the proper color combinations.

Supporting colors may be used in addition to these primary colors on all materials.

Accent colors may be used in small amounts (20% or less) in addition to the primary color palette and other supporting colors.

WMU primary color palette

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Spot colors for coated paper

Spot colors for uncoated paper

Process color

pantone 4625

pantone 4625

coated (c0 m60 y100 k79)uncoated (c40 m50 y70 k30)

#331900

pantone 131

pantone 131

coated (c0 m28 y100 k6)uncoated (c0 m28 y100 k6)

#eeb111

WMU supporting color palette

Suitable for background color or accent color.

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Print

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Spot colors for coated paper

Spot colors for uncoated paper

Process color

pantone 724

pantone 718

coated (c20 m75 y100 k30)uncoated (c0 m65 y100 k30)

#663300

pantone 465

pantone 466

coated (c10 m25 y40 k20)uncoated (c20 m20 y40 k0)

#996633

pantone 7403

pantone 7403

coated (c0 m15 y50 k0)uncoated (c0 m5 y30 k5)

#ffcc66

pantone 7499

pantone 7499

coated (c0 m3 y15 k0)uncoated (c0 m0 y10 k0)

#ebd29b

pantone 406

pantone warm gray 2

25% black

#dad0ca

pantone 7531

pantone 7531

coated (c16 m28 y36 k49)uncoated (c50 m30 y40 k30)

#948671

pantone 7529

pantone 7529

coated (c7 m14 y20 k21)uncoated (c20 m10 y20 k10)

#d8cfc0

pantone 7502

pantone 7502

coated (c0 m8 y33 k10)uncoated (10c 10m 30y 10k)

#e8d3a2

black

black

packed black (c20 m20 y10 k100)

#000000

Metallic inks

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Print

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Spot colors for coated paper

Spot colors for uncoated paper

Process color

pantone 874 metallic

pantone 874 metallic

coated (c30 m35 y60 k0)uncoated (c30 m30 y60 k0)

#bc9b6a

pantone 8622 metallic

pantone 8622 metallic

coated (c70 m80 y100 k15)uncoated (c40 m40 y70 k30)

#5b4838

pantone 877 metallic

pantone 877 metallic

40% black

#a7a9ac

Accent colors below may not be used to cover more than 20% of a page

Swatch

Print

Web

Spot colors for coated paper

Spot colors for uncoated paper

Process color

pantone 200

pantone 200

coated (c10 m100 y100 k20)uncoated (c0 m100 y90 k5)

#d81e05

pantone 562

pantone 562

coated (c83 m10 y41 k37)uncoated (c90 m10 y40 k10)

#007573

pantone 7491

pantone 7491

coated (c43 m10 y83 k39)uncoated (c40 m5 y80 k0)

#475226

pantone 5135

pantone 5135

coated (c37 m61 y9 k26)uncoated (c40 m80 y5 k10)

#4a3640

pantone 5405

pantone 5405

coated (c71 m30 y13 k41)uncoated (c70 m20 y10 k10)

#125d9b

pantone 7413

pantone 7413

coated (c15 m70 y100 k0)uncoated (c0 m40 y90 k5)

#ef8843

Do not rely on the output produced by a desktop color printer for matching the color attained when a project is printed on a printing press. The color calibration of desktop printers typically does not match the Pantone Matching System colors used by offset printers.