Program I

Who belongs to the group of the most vulnerable citizens of our country? Among the most vulnerable are certainly the youngest, so we have explored what the future holds for Drop- in Novi Sad, as well as all of its residents. Many children to not have food or warm place to stay. In addition to that, there are many children that don’t have appropriate services needed for their health conditions. In one of our TV stories we present the system of Parental houses that are very important for families whose child is sick, but do not live in the cities where the medical centers exists.

Recently opened inclusive center in Zemun Polje, is a perfect example where children with disabilities can socialize with their peers. The center was open on the National Philanthropy Day, which was celebrated this year for the first time in Serbia.

The eldest people are the second most vulnerable group of citizens in our country. Statistic says that every sixth household in Serbia is elderly and lonely and needs help. With the winter approaching urgent response from the relevant institutions is needed, otherwise people who are old and alone, with no support from others, will suffer a lot in the near future.

One of the most important humanitarian campaign was organized in cooperation between the U.S. Embassy and the Red Cross of Serbia. Tragic events of 09/11 had humanitarian aspect as well, and the Memorial Day was an occasion to organize blood donation. Day was fully successful, in addition to that a lot of clothes was collected for the Shelter for adults and elderly people.

Program II

Every tenth person in Serbia lives under the bottom line of poverty. Between the high rate of unemployment and low life standard, number of people who are in need for help is increasing rapidly. For several years back Volunteer Center in municipality Zvezdara in Belgrade is helping elderly people. This municipality is great example how a local government can help people in need.

The project called “Kitchen on wheels”, that has been completed last year will be continued in near future. The idea of the project is to provide one meal daily for elder person who live in this municipality. Target group are all of those who are not capable to take care of the food because they are not capable On the other hand, this project involves other vulnerable groups. Those who make and deliver food are also the people who need because they are the ones making and delivering food.

In that way, the project has helped a great number of people to gain their first working experience. Some of them are disabled persons. Members from the association of disabled persons “Our house” also participate in this project.

Social entrepreneurship may be the key to reduce the high rate of unemployment in Serbia. We’ve been exploring how much social entrepreneurship is present in Serbia’s economy, and how the legislative reflect the real life.

In Serbia, there are still 23 collective centers for refugees. They are home for more than 2300 people. One of our TV stories presents Borjan family. Foundation Ana & Vlade Divac has helped Borjan family to get their own house. Drazan and his son Nemanja have been living in a container for a long time, but now they have a solid roof, electricity and a decent place to live in.

Program III

In last few years newspapers, television stations, and different kind of media were very active in raising awareness about significance of philanthropy and solidarity between people. Fund B92 started one of the most popular and the most effective humanitarian TV campaign named “Battle for babies”. Main goal of this humanitarian action was to collect money enough to buy medical equipment for newborns. After the great success that campaign has achieved, fund B92 started the next “battle”. This time the goal is to improve services in maternity hospitals based in more than 50 cities in Serbia.

Ms Marijola, her husband Dragisa and their five children live in an old, almost ruined house in Nis. Neither of them has a regular job, and for almost two years they have been living without electricity. In fact they did not have enough money to pay the bills. Thanks to the Fund Blic humanitarian action, Marijola, Dragisa and their five children got help they desperately needed. Through the media campaign called “Heart for kids”, people donate money that will provide better childhood for more than 200 thousand children across Serbia that live in total poverty.

October is officially “battle against breast cancer” month. If it is diagnosed in time, breast cancer is curable in more than 90% patients. But, women in Serbia still neglect their health and preventive examinations. In October the 12th 2013 many people gathered in downtown Belgrade and walked wearing pink colored T-shirts and balloons. Those were the symbols of support for women who have been struggling breast cancer. In that way participants also expressed their respect for all of those that have survived and became a winner in one of the most essential battle in human life.