We hear that phrase a lot, but what does it actually mean in the Business Intelligence/Big Data world? In the article, Big Data Breakdown: Use the Right Analytics for the Business Problem, the author gives a great example of how that phrase, “less is more,” stands true. Meta (great name!) S. Brown points out that in today’s business world, many are wrapped up in the thought of, “the more data the better.” But in actuality, to gain the most return on your investment, the key is to have just the “right” amount of data to solve your problem. Interesting that Brown states that many businesses actually need only between 1%-10% of the amount of data they are currently collecting. Maybe this is something that businesses need to start taking a closer look at, namely, “can collecting too much data be doing more harm than good?”