On-Mall Marketing

Kate Spade New York

· Mall Advertising,Case Study,Mall Media

Taking advantage of the increase in shopper visits in the Spring and Summer, Kate Spade New York invested in a robust suite of Simon's on-mall media assets to put their brand front-and-center in the minds of shoppers.

Utilizing eye catching product imagery and featuring locator lines specific to each individual property, Kate Spade New York partnered with Simon's Retailer Marketing consultants to identify the specific media units that would target Kate Spade New York's shopper and entice them to visit their store.

This program runs April through July 2018 at 13 Simon Premium Outlets and Mills centers, totaling 359 media elements.