Food Lion is partnering with its customers to help end hunger by launching specially marked Food Lion Feeds bagged apples for sale in its stores. In its fifth year, the bagged apple campaign will help provide more than 1 million meals to families facing hunger in local communities across the grocer’s 10-state footprint.

With the sale of each bag through Oct. 2, or while supplies last, Food Lion Feeds will donate five meals to local food banks in partnership with Feeding America. The bags will maintain an MVP sale price of $2.99 throughout the campaign.

Through Food Lion Feeds, Food Lion is working to create a better tomorrow by uniting with customers and partners to help eliminate the difficult choices many families are forced to make when they are struggling with hunger. Since 2014, customers have helped donate more than seven million meals through the sale of the specially marked apples. This year’s bagged apples are anticipated to help provide more than 1 million meals.

Through Food Lion Feeds, the company has made a commitment to provide 500 million meals to individuals and families in need by the end of 2020. Since the launch of Food Lion Feeds in 2014, the grocer has donated more than 402 million meals through in-store campaigns, in-store food rescue programs and associate volunteerism.