November 2012

The agenda is 100% made by attendees. The organizers and experts are available for 1:1 meetings. Everyone gets and gives what they want. People who are passionate about innovation become a tribe, and the event is entirely what they make it be. Come inside the benevolent anarchy of Boston’s Innovation Unconference.

I’ve proposed hosting a discussion on Expererience Design which is subtitled: Customers Who Give a Damn Make Companies Win — and I’d appreciate it if you could give this a quick vote as a good idea, over here please.

You may recall that I’m a bit of a QR code skeptic. However – here’s an idea that I think lights up an amazing canvas for marketers and consumers. And since its on whiskey bottles, I’m only too eager to help you and test this out.

A recent Ad Age article proclaimed that freelancers are a happy and well paid lot, and that they’re a hot new trend on Madison Avenue. However, when you scratch the surface of their research, it’s clear that permanent freelancing brings as much instability to agencies as those stepping-up for extended temporary work.

About Dave Wieneke, Digital Strategist

The future of digital marketing will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialities in user experience, branding, application design, and data are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.

UsefulArts is a soapbox to discuss the frontline of digital marketing, and the agencies and platforms that enable it. Marketing today needs a cadre of leaders who can connect c-level enterprise strategy with these new capabilities.