Why we love them: When Current TV launched the revamped Countdown with Keith Olbermann, they embedded custom videos that spoke directly to the readers of specific blogs. For maximum reach, they also made the ads tweetable. The campaign was so successful that, 6 months later, they took a similar approach for their newest show, The Young Turks.

Why we love them: These are classic Blogads that do everything right. With simple and provocative (and funny!) images placed over link-rich text, they provide a lesson in Blogads 101.

Modcloth.com – “Dresses that Impress!”

Why we love them: With multiple text links and subtle animated GIFs that showcase different products (or sometimes just the front and back of the same dress), Modcloth are masters of creating Blogads that impress – and work. We especially love the text-as-navigation technique. Each link at the bottom of the ad goes to a very specific page.

Why we love it: A recent study showed that a cute cat photo in an ad can get more clicks than one of a sexy model. This seems to hold true for cute dog photos, too. This simple ad did great, and the “tweet this” button helped the book reach new readers.

Why we love it: This is a great case study in the quick turnarounds advertisers can expect with Blogads. Arcade Fire and Merge Records previously partnered with Blogads to launch The Suburbs album to the top of the Billboard charts. Surprised by Grammy win for Album of The Year, they were able to quickly mount this campaign with Blogads to capitalize on the buzz with thousands of blog readers.