Archive for the ‘graffiti’ tag

For football fans all over the world, the only place to be this summer was Brazil.

As part of Pepsi’s Dream Prize campaign, 40 lucky prizewinners from all over the world touched down in the heart of the 2014 World Cup to experience the cultural highlights of Brazil.

To deliver this once in a lifetime experience, Pepsi called on MKTG INC to create an agenda that captured the country’s passion for life, color and of course football.

To celebrate our guests’ arrival into Sao Paulo and to mark the opening game of the World Cup, MKTG INC created The Pepsi House Party. Within this luxurious villa, we had a viewing area that provided the perfect setting for our guests to watch Brazil beat Croatia 3-1. To add to the Brazilian flavor, we hosted a Churrasco (traditional Brazilian BBQ) complete with samba dancers, live music, caipirinhas and a DJ to keep the party pumping into the night.

The following day started at the crack of dawn, when our guests flew to the cultural heart of Brazil, Rio de Janeiro. They were treated to a breakfast meet-and-greet with football legend Fabio Cannavaro, arguably one of the greatest football defenders of all time and captain of Italy’s 2006 World Cup winning team. The day trip continued with a tour of Corcovado, Rio’s iconic mountain peak, and an afternoon on Copacabana beach before returning to Sao Paulo.

Within Brazil, Sao Paulo is generally considered to be the current center of inspiration for many graffiti artists worldwide. Our winners had the opportunity to tour the bohemian neighborhood of Vila Madalena, one of the most remarkable graffiti locations in the world, before putting paint to canvas themselves under the guidance and direction of some of Brazil’s leading graffiti artists.

With a group united in their passion for ‘the beautiful game,’ we decided to put their skills to the test. We put together a football day at Arena Neymar where they competed against each other in a special Pepsi World Cup.

After five days of experiences that also included Capoeira Classes to VIP nightclub parties, we said goodbye to our guests. We all agreed that Pepsi delivered on their promise of a once in a lifetime experience.