HBO
Reading is Lit

Packaging

HBO partnered with the New York Public Library for its #ReadingIsLit campaign, promoting the power of reading with a great collection books adapted by HBO for their award-winning original series and films. SJI is proud to have been part of this campaign to drive library card sign-ups and tune-in for the latest HBO programming like Sharp Objects, My Brilliant Friend, and Fahrenheit 451.

We designed the packaging containing 29 books, along with posters and bookmarks, which was sent to public library branches across the country to help kick off the #ReadingIsLit campaign.