Corners have been cut, of course. There's only 4GB of storage, but a big Micro SD card will fix that. Wi-Fi is limited to 802.11g. And it comes with Android 2.3 Gingerbread rather than Honeycomb, let alone Ice Cream Sandwich.

Still, it's hard to argue with the price, even when delivery is £4 extra. Though the price is going up to £179 if you don't buy early, Kogan warned, without saying when it'll hit that point.