Plan an in-store grand opening event to introduce your customers to the products and services your toy store business offers. Work with a direct mailing list broker to come up with a list of potential customers who have children or grandchildren. Create a postcard invitation to mail to each potential customer, purchase advertising space in local online and offline publications, and cross promote with local businesses who target the same market.

is now available on facebook from Ubisoft. The social game lets users build their own Toys 'R' Us toy store as they work their way up from a trainee to the retailer's CEO.

has opened a new store in Bayswater, London. Situated in the Whiteley’s shopping centre, this temporary branch of the world famous toy store chain, represents a departure from the company’s usual choice of out of town retail parks as locations to set-up shop.