Turtle Wax - the official "Car Appearance Care Company" of the 2013 Chicago Auto Show - said the Rinse Free Wash & Wax will change the mindset of consumers as it introduces a new way to wash cars.

"Turtle Wax Rinse Free Wash & Wax is one of our most exciting innovations to date, completely reinventing the way we wash cars, saving the consumer time while having a positive effect on the environment. Turtle Wax is proud to lead the way," said Mike Schultz, senior vice president of product development for Turtle Wax. "This product uses special polymers that surround the dirt so you can simply wipe it away without rinsing."

The all-in-one formula can clean a variety of exterior surfaces - from plastic and rubber to paint and glass - without the need of a hose or rinse. The innovative biodegradable technology traps and lifts dirt from the vehicle's surface, scratch-free. Turtle Wax touts an environmentally-friendly message as less water is needed in the vehicle cleaning: only one bucket is needed per wash. Turtle Wax Rinse Free Wash & Wax will be available in stores beginning in February for a suggested retail price of $7.99.

The Chicago Auto Show is the largest on the continent, spanning more than 1 million square feet of production, concept, and exotic vehicle exhibit space. In addition to hosting multiple world and North American vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2 million annually for 18 worthy Chicago organizations in a single night. The 2013 public show will be February 9-18. For more information please visit ChicagoAutoShow.com or Facebook.com/ChicagoAutoShow.

About The Chicago Automobile Trade AssociationFounded in 1904, the Chicago Automobile Trade Association is the nation's oldest and largest metropolitan dealer organization. It is comprised of about 400 franchised new-car dealers and an additional 150 allied members. The group's dealer members employ about 19,000 people in the metropolitan area. The association has produced the world famous Chicago Auto Show since 1935. For more information please visit CATA.info.

The 2013 Chicago Auto Show is officially sanctioned by the International Organization of Motor Vehicle Manufacturers. Founded in Paris in 1919, it is known as the Organisation Internationale des Constructeurs d'Automobiles.