Offers a wide range of cold-pressed organic juices and smoothies for every lifestyle. Four Diverse San Diegans formed together to create a cold-beverage company. Suja’s ultimate goal is to help people everywhere transform their lives through conscious nutrition.

Passionate about fostering environmental and social well-being, Give back with Suja Elements Cause Collective Campaign

ConsFree Handed Placement – Unorganized and too close togetherGaps in Stock Bottle design is too similar to Daily Greens, but more expensive Difficult to read each label in the mix of beveragesPrices were not accurately in-line with the respective juice Lack of POS accessories that promote or describe the brand

Columbia Gorge $3.69 – 2/$5 $2.38 Savings

Naked $3.29

Arden’s Garden $2.99 (Local Company) Biggest Competitor

SUJA $8.49 / $7.99 $.50 savings

SUJA Elements $4.99Product RepositioningTransfer Suja's display to the produce department. Customers will perceive Suja as a"progressive" choice of fruits and veggies to support their everyday nutrition rather than a "complementary" beverage.Suja ClassicsLabel Modification Consider redesigning the label to look more like the box. The ingredients mask the juice title.

Consumers want to taste the beverage just by looking at the bottle. The text gets lost, especially when tucked between 30 different juice brands. The human eye has an 18 character perceptual span. Mini or counter-top coolers around the store (Produce, cash-registers)Install cooler dispensers to keep the bottles neat and organized

Thank you for your timeLive a Long Beautiful LifeCreated By: Hannah Walters04/09/2014Suja Juice: The Unlikely Team That's Building The Country's Fastest Growing Beverage Company