For eBusiness & Channel Strategy Professionals

What Stops Consumers From Buying Online

Inhibitors Of Online Shopping Behavior In Europe

Why Read This
Report

Even during the economic recession, online sales have kept growing as have online buyers: We project that 153 million Europeans will shop online in 2010. Despite this growth, 31% of online adults are still refraining from buying online. There are two major areas that eBusiness professionals can tackle to convince Europeans to transact online: shipping/return issues and online security and service.