BARCELONA/MOUNTAIN VIEW: Google is to dip its toe into mobile telecoms services, as it announces its intention to become a mobile virtual network operator in the US. View Summary

BARCELONA/MOUNTAIN VIEW: Google is to dip its toe into mobile telecoms services, as it announces its intention to become a mobile virtual network operator in the US. Unveiling the plan at the Mobile World Congress in Barcelona, Sundar Pichai, ...

2

Philippines retail set to boom

Includes video content

Recommended by Warc editors

Trends

Best Practice

Warc News, 03 March 2015

MANILA: The retail sector in the Philippines is expected to grow sharply in the next few years thanks to a combination of the greater spending power of the local population and an influx of tourists seeking luxury bargains. View Summary

MANILA: The retail sector in the Philippines is expected to grow sharply in the next few years thanks to a combination of the greater spending power of the local population and an influx of tourists seeking luxury bargains. Retailing currently ...

3

BA is top UK consumer brand

Includes video content

Recommended by Warc editors

Trends

Best Practice

Warc News, 03 March 2015

LONDON: British Airways, the airline, has emerged as the UK's top consumer brand for the second year in a row, according to the latest Consumer Superbrands survey, with luxury watchmaker Rolex keeping its second spot. View Summary

LONDON: British Airways, the airline, has emerged as the UK's top consumer brand for the second year in a row, according to the latest Consumer Superbrands survey, with luxury watchmaker Rolex keeping its second spot. The annual survey, which is ...

4

AOL focuses on mobile video

Includes video content

Recommended by Warc editors

Trends

Best Practice

Warc News, 03 March 2015

NEW YORK: Internet giant AOL is planning "bold moves" in mobile, with video set to be at the heart of its plans for the coming year, according to CEO Tim Armstrong. View Summary

NEW YORK: Internet giant AOL is planning "bold moves" in mobile, with video set to be at the heart of its plans for the coming year, according to CEO Tim Armstrong. Already half of AOL's monthly visitors are mobile, and more than half its ad ...

5

Event ads need emotional engagement

Includes video content

Recommended by Warc editors

Trends

Best Practice

Warc News, 03 March 2015

LONDON: After all the hype around the ads developed for the Super Bowl and the Oscars, a sober assessment of big events advertising has concluded that emotional brand engagement is necessary to justify the millions spent. View Summary

LONDON: After all the hype around the ads developed for the Super Bowl and the Oscars, a sober assessment of big events advertising has concluded that emotional brand engagement is necessary to justify the millions spent. Writing in the current ...

6

Brand valuation must change

Includes video content

Recommended by Warc editors

Trends

Best Practice

Warc News, 03 March 2015

DANA POINT, CA: Attempts to value brands are often replete with flaws, limiting their potential impact when it comes to driving improved marketing performance, a leading executive from OgilvyRED has argued. View Summary

DANA POINT, CA: Attempts to value brands are often replete with flaws, limiting their potential impact when it comes to driving improved marketing performance, a leading executive from OgilvyRED has argued. Joanna Seddon, president of the strategic ...

7

End near for TAM

Includes video content

Recommended by Warc editors

Trends

Best Practice

Warc News, 03 March 2015

NEW DELHI: After an extended gestation, India's new TV ratings system looks set to roll out from the end of next month, with a number of industry bodies advising members to switch to the service offer... View Summary

NEW DELHI: After an extended gestation, India's new TV ratings system looks set to roll out from the end of next month, with a number of industry bodies advising members to switch to the service offered by the Broadcast Audience Research Council ...

8

YouTube only 'breaks even'

Includes video content

Recommended by Warc editors

Trends

Best Practice

Warc News, 02 March 2015

SAN FRANCISCO: YouTube, the online video site that Google acquired for $1.65bn, is still not profitable nine years later despite building up a base of one billion monthly users. View Summary

SAN FRANCISCO: YouTube, the online video site that Google acquired for $1.65bn, is still not profitable nine years later despite building up a base of one billion monthly users. According to a report in the Wall Street Journal, an unnamed source ...

9

Social sharing boosts online sales

Includes video content

Recommended by Warc editors

Trends

Best Practice

Warc News, 02 March 2015

CHARLOTTE, NC: Website visitors who come from social sharing or a social network spend $126.12 on average compared to $116.55 spent by non-socially engaged users, according to a recent report. View Summary

CHARLOTTE, NC: Website visitors who come from social sharing or a social network spend $126.12 on average compared to $116.55 spent by non-socially engaged users, according to a recent report. That means social and on-site sharing drives 8.2% more ...

10

Marketing activity continues to rise

Includes video content

Recommended by Warc editors

Trends

Best Practice

Warc News, 02 March 2015

LONDON: Global marketers registered another month of strong business activity in February, the second successive month that the Global Marketing Index (GMI) has increased. View Summary

LONDON: Global marketers registered another month of strong business activity in February, the second successive month that the Global Marketing Index (GMI) has increased. The ...

SINGAPORE: Incorporating Facebook into a campaign aimed at users of basic feature phones in Indonesia and the Philippines helped to lift key brand metrics while taking ad recall to "exceptionally high" levels, Mondelēz International has revealed. View Summary

SINGAPORE: Incorporating Facebook into a campaign aimed at users of basic feature phones in Indonesia and the Philippines helped to lift key brand metrics while taking ad recall to "exceptionally high" levels, Mondelēz International has revealed. ...

13

APAC retail sales soar ahead

Includes video content

Recommended by Warc editors

Trends

Best Practice

Warc News, 02 March 2015

SHANGHAI: Retail sales growth in Asia-Pacific will be the fastest in the world over the next five years and this rapid expansion will make the region's retail sector worth $10.3 trillion by 2018, the world's largest, a recent report has forecast. View Summary

SHANGHAI: Retail sales growth in Asia-Pacific will be the fastest in the world over the next five years and this rapid expansion will make the region's retail sector worth $10.3 trillion by 2018, the world's largest, a recent report has forecast. ...

14

Call for health content from brands

Includes video content

Recommended by Warc editors

Trends

Best Practice

Warc News, 02 March 2015

LONDON: While almost half (47%) of British consumers say they have become more health conscious in the past 12 months, just 27% feel informed about health issues, and a new report argues that food and... View Summary

LONDON: While almost half (47%) of British consumers say they have become more health conscious in the past 12 months, just 27% feel informed about health issues, and a new report argues that food and drinks brands have an opportunity to fill that ...

15

Affluent millennials redefine luxury

Includes video content

Recommended by Warc editors

Trends

Best Practice

Warc News, 27 February 2015

NEW YORK: Over the next decade luxury brands will have to rethink their marketing approach as the millennial generation moves into its peak earning years, according to a new report which anticipates a spending boom in 2026. View Summary

NEW YORK: Over the next decade luxury brands will have to rethink their marketing approach as the millennial generation moves into its peak earning years, according to a new report which anticipates a spending boom in 2026. In Millennials on Road ...

16

Mobile advertising surges in Australia

Includes video content

Recommended by Warc editors

Trends

Best Practice

Warc News, 27 February 2015

SYDNEY: Mobile advertising expenditure in Australia more than doubled during 2014, according to new figures from the Interactive Advertising Bureau (IAB). View Summary

SYDNEY: Mobile advertising expenditure in Australia more than doubled during 2014, according to new figures from the Interactive Advertising Bureau (IAB). The trade body's Online Advertising Expenditure Report for the quarter ending 31 December ...

17

Coke and Unilever top Warc 100 rankings

Includes video content

Recommended by Warc editors

Trends

Best Practice

Warc News, 27 February 2015

LONDON: Coca-Cola and Unilever have been named the world's best brand and advertiser respectively, according to new results from the Warc 100, which tracks annual performance in effectiveness and strategy competitions. View Summary

LONDON: Coca-Cola and Unilever have been named the world's best brand and advertiser respectively, according to new results from the Warc 100, which tracks annual performance in effectiveness and strategy competitions. The US beverage brand was a ...

18

Opacity hinders programmatic

Includes video content

Recommended by Warc editors

Trends

Best Practice

Warc News, 27 February 2015

LONDON: Three quarters of marketers are planning to increase their programmatic brand spend in the next six to 12 months but they are holding off major investments amid ongoing concerns about financial transparency. View Summary

LONDON: Three quarters of marketers are planning to increase their programmatic brand spend in the next six to 12 months but they are holding off major investments amid ongoing concerns about financial transparency. A new survey from programmatic ...

19

US TV ad revenue slides

Includes video content

Recommended by Warc editors

Trends

Best Practice

Warc News, 27 February 2015

NEW YORK: Media investment agency Magna Global says 2015 will be a worse year for TV advertising in the US than it had previously forecast as spend continues to leak to digital. View Summary

NEW YORK: Media investment agency Magna Global says 2015 will be a worse year for TV advertising in the US than it had previously forecast as spend continues to leak to digital. In August 2014 it was predicting a decline of 0.9% but it has now ...

20

China's consumers look beyond price

Includes video content

Recommended by Warc editors

Trends

Best Practice

Warc News, 27 February 2015

SHANGHAI: Price has often been regarded as a key factor in the purchasing decisions of Chinese consumers, but a study has shown that quality is now a major factor for many.. View Summary

SHANGHAI: Price has often been regarded as a key factor in the purchasing decisions of Chinese consumers, but a study has shown that quality is now a major factor for many.. Marketing company Epsilon surveyed 1,000 people, exploring Chinese ...

21

TV viewing dips in UK

Includes video content

Recommended by Warc editors

Trends

Best Practice

Warc News, 27 February 2015

LONDON: The average daily amount of time UK viewers spent watching TV dipped by around ten minutes in 2014 as the heaviest users of the medium reined in their habit, according to new figures. View Summary

LONDON: The average daily amount of time UK viewers spent watching TV dipped by around ten minutes in 2014 as the heaviest users of the medium reined in their habit, according to new figures. Data from the Broadcasters' Audience Research Board ...

22

Foreign brands most trusted in India

Includes video content

Recommended by Warc editors

Trends

Best Practice

Warc News, 26 February 2015

Only three Indian brands – Tata, Bajaj and Godrej – feature in the top ten most trusted brands in India according to a new report, as Korea's LG tops the list. View Summary

Only three Indian brands – Tata, Bajaj and Godrej – feature in the top ten most trusted brands in India according to a new report, as Korea's LG tops the list. The Brand Trust Report, India Study, compiled by brand intelligence business TRA was ...

23

BBDO, Starcom, 360i top Warc 100

Includes video content

Recommended by Warc editors

Trends

Best Practice

Warc News, 26 February 2015

LONDON: BBDO Worldwide, Starcom MediaVest Group Chicago and 360i New York have been named the year's best agency network, media agency and digital agency respectively in new results from the Warc 100,... View Summary

LONDON: BBDO Worldwide, Starcom MediaVest Group Chicago and 360i New York have been named the year's best agency network, media agency and digital agency respectively in new results from the Warc 100, which tracks annual performance in ...

24

Customer service goes digital

Includes video content

Recommended by Warc editors

Trends

Best Practice

Warc News, 26 February 2015

GLOBAL: Marketers need to adopt their customer service strategies to the new digital reality within the next two years or face losing business a study has said. View Summary

GLOBAL: Marketers need to adopt their customer service strategies to the new digital reality within the next two years or face losing business a study has said. Research published by Dimension Data in its annual Global Contact Centre Benchmarking ...

25

Google is most popular brand

Includes video content

Recommended by Warc editors

Trends

Best Practice

Warc News, 26 February 2015

KANSAS CITY, MO: Google is the brand people talk about most online, but Disney is the one that generates the most love according to a new study. View Summary

KANSAS CITY, MO: Google is the brand people talk about most online, but Disney is the one that generates the most love according to a new study. Infegy, a provider of social media intelligence technology, analysed more than 800 brands and drew on ...