Google Alerts What is it?Google Alerts are emails sent to you when Google finds new results -- such as web pages, newspaper articles, or blogs -- that match your search term. You can use Google Alerts to monitor anything on the Web.

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Why Use It?Find out about what others are saying about you or your services online without having to run your own daily internet searches.Find relevant and timely content to share with your followers.Discover and respond to commentary quickly.

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How do I get started? Visit google.com/alerts and enter your query Enter your email address Confirm the alert you have created That's it! Your alert is active, and you'll receive an email whenever Google Alerts finds new results for your search.

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How do I get started?Create a Google account or use an existing Google accountVisit http://www.google.com/analytics/ and “Sign Up Now” Follow instructions to get your personalized tracking code and install in the code of your website

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A Few TipsCreate custom segments for analyzing traffic from social media and other sites.Look for pages with high traffic but also high bounce rates and add internal links in the page content.Track goal conversions and paths (such as volunteer applications) by segments.Track popular content by segment.Use Google URL builder to track traffic by campaign/link.