“Most TV manufacturers may be content with 4K resolutions for now, but that doesn’t mean our monitor’s have to stay stuck there as well,” Napier Lopez reports for Mashable. “Dell is upping the ante at CES with a stunning 8K display smoothly dubbed the ‘Ultrasharp 32 Ultra HD 8K Monitor,’ or ‘UP3218K’ for short.”

Lopez reports, “It’s one of the very first 8K displays out there, with four times the resolution of 4K, and 16 times that of Full HD.”

“I’ve been using this monitor’s measly 4K predecessor, the UP3216Q, for a couple of months now, and the improvements were immediately apparent,” Lopez reports. “Most immediately striking is the lack bezels for its size and resolution – Dell’s been leading the tiny bezel game for a while now, and it’s nice to see it bring the same aesthetic to its pro-oriented monitors too.”

“Then you notice the resolution; even if you stick your face right in front of the monitor pixels are quite hard to discern, and the improved colors with 98% of DCI-P3 coverage will please those working in media creation,” Lopez reports. For comparison, Apple’s 5K iMac is ‘only’ 218 ppi and the Surface Studio is 192 ppi, despite the smaller screens.”

Lopez reports, “The UP3218K will be launching later this year, for a whopping $4,999.”

But, you can now clearly – very clearly – see how Apple ceding the display business damages the Apple brand. Apple does not lead in an essential personal computing component and other companies logos are destined to be in Mac users’ faces all day long. Not smart. Cook & Co. should reconsider their decision and make and sell Apple-branded displays. Direct profits aren’t the issue, ancillary profits are; smart executives like Cook should be able to recognize the power of perception.

If someone got the thing for anything other than 8K video editing, they have too much money and have lost their mind. The human eye cannot see the increased pixel density on something so small. In a movie theatre? Yes.

I’m pointing out the point beyond which the human eye cannot detect further detail in an image. 8K is FAR beyond that point on such a small monitor.

Keep in mind that the accepted viewing distance of any rectangular image is the diagonal of that object. If one shoves their eyes to a shorter viewing distance, the finer pixel density will be noticeable. But that’s NOT the distance from which you’ll be viewing the display.

(I enjoy showing off my imaging fanaticism. But I try to be helpful, such as pointing out that for most uses both 4K and 8K computer displays and TVs are a waste of money).

No. I’m not talking about sticking your face an inch away from the screen.

Try scaling a non-retina display (such as non-retina MacBooks) to a non-native resolution. It doesn’t matter how close or how far you are, it looks horrible unless you are so far that the entire image can no longer be seen.

Now, try scaling a retina display (such as a 5K iMac) to a non-native resolution. The HiDPI makes a huge difference.

“The human eye cannot see the increased pixel density on something so small.”

I really hate it when people make statements like this with no basis in reality.

The average human with so called “20/20” vision can visually perceive differences in an image down to about 0.1 arc minutes of angular resolution. (Lots and lots of studies have shown this. Don’t believe those people who claim it’s really 1.0 arc minutes. Think of things like two very thin lines placed end to end then offset JUST enough for that offset to be perceived. The offset can reliably be perceived down to 0.1 arc minutes of angular resolution. Tests with rotating a circle with a very narrow void in the circle itself, and other such things give similar results to that 0.1 arc minute perception limit.) To assure that you don’t perceive any such difference you need to cut that in half, i.e., 0.05 arc minutes.

If you sit with the monitor two feet from your eyes that means the average person cannot perceive things smaller than 0.00035 inches.

Given this monitor’s 280 ppi layout this gives approximately 0.0036 inches per pixel. That’s more than ten times the level at which things become unable to be perceived by the average user.

And, even if you did take that inaccurate “the limit of vision is 1.0 arc minute” you’d still just be on the limit of what can be seen under that claim.

““The human eye cannot see the increased pixel density on something so small.”
I really hate it when people make statements like this with no basis in reality.”

Actually, I’m a trained expert on exactly this subject. Therefore, I’ve immediately lost interest in the rest of your post. But I did make a previous post to Shadowself in the thread that further explains the situation.

If a pro user is used to, and finds it useful to, zoom into graphics work, I entirely see your point. That’s easy on a Mac where you can Cntl-Zoom or do the finger spreading trick in compatible software.

Seeing as you are of a lesser age 😉 what massive graphics works would require the pixel resolution of an 8K display? I was thinking of a billboard, but the viewing distance is so huge as to make such fine detail a ridiculous waste of time and resources.

Perhaps a giant mural, such as one you walk on and thereby are at a relatively short viewing distance.

Tim Cook is an idiot. His letting the entire Mac brand die on the vine will haunt him all year and his gettting out of the router and display business will also be haunting him. His complete failure and a 4 lead lead in AI with Siri and not having an Echo style product will make it very clear that he incapable of leading a company is such a competitive industry. Apple trades at a cheaper discount then IBM. He is over his head should leave before he puts Apple so far behind the competition that it will never catch up. Do you really think Timid Tim would have ever built a phone on his own or had stores as expensive as Apple or had built a campus like their new one The world is sick of his pulling TV on a string. And it is a Hobby. The world is quickly passing Apple by. And the New TV Apple is placed as the first App on the TV screen and it is empty. Failure once again and his gr at TV is 1080i. Just like the out of date Mac line. Go Timid Glacier Tim!!!

Yes all so true. Tim Cook has been an awful CEO – Apple just plays catch up now. They are rarely the innovators. Most of the innovation seems to be continually removing legacy ports causing user frustration. Alexa, Google Home are taking over the market and Apple doesn’t even have a competitive device on the market.

Apple missing excellent incremental revenue by getting out of monitors and routers. Also he has let desktop macs stagnate as well as iPods etc. Whenever he puts out good products he rarely updates them on a timely basis. And don’t forget how he stuck with the tiny iPhone screen size for an extra few years while the market moved to larger screens. Timid Tim is just an awful CEO.

Completely agree. Apple is losing mindshare fast. Apple used to offer some of the most competitive displays with a whole host of docking features. But then Apple stopped adding value and never adjusted the prices as competitors upped the game.

For at least the last 6 years, equivalent priced Dell displays are every bit as good as the LG screens Apple sold under its logo. Now Dell again shows that it’s happy to offer products that pros like. It’s not about making 30% profit on every model, its about offering the tools that people need to do their work.

MDN take is spot on, it’s not the direct profit from monitors or otherwise, that’s the clincher in such matters, it’s everything attached, supports and operates around and feeds or feeds off of it. The effects of which seem to be far beyond the capacity of the accountants, which Cook seems to have become in his leader guise, to visualise and evaluate. After all you need an imagination for that I guess. But seriously Cookie if you charge extra for the design aesthetics of your products then how can that stand up when it’s most closely related associate product that dominates your desk makes Quasimodo look like the most eligible bachelor in a room.

That’s right! Just because you can’t make a gazillion in profits on every single item does not mean you should abandon each of those niche items.

MacDailyNews is correct. Many of us should not have to sit there and stare at an LG or DELL logo all day. Furthermore, as another poster mentioned, he didn’t like the looks of the other brand sitting along his Mac. I get it. I feel the same.

Come on, APPLE, get your act together and take over the world, one product at a time. Stop walking away from market niches just because they can’t be a high margin item. Keep it. Tell the analysts on Wall Street to “f’ themselves!” And know you are doing the right thing because it is part of a whole. And demand those in charge of that niche product make it the best in the market, otherwise they are out.

Again and yet again… sorry about my reperative posts about this…i am compelled to !
(… just like i have and feel about my iOS-PRO ideas, …….Hybrid Convertible Adaptive OS Devices , …and Apple’s “Pro’ reality distortion. ..and the Apple AI prowess and its system/ecosystem wide integration..or lack there of )

Re: displays

Its a shame apple axed the display buisness…
Its a shame that we have to shine LG logos rather than Apple where Apple devices are being used.
Specially at the high end level/ power user level.

For a company the size of Apple making their own casing for a display is a breeze….
even if its not a profitable buisness.. do it for marketing ressons… breakeven at worst.. but let the Apple Logos Shine everywhere !