We all know that we should be adopting a ‘digital by default’ approach.In the second of our blogs from GovDelivery’s Dave Worsell, we look at the top three gains public sector organisations stand to make from digital by default.

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I’m a postgraduate PR student at Manchester Metropolitan University and I was lucky enough to attend day one of the recent Public Sector Communications Academy 2014 in Manchester.

At a time when public sector communicators are challenged to do more with less and change is at every turn, it was a terrific opportunity to learn more about issues facing the industry.

Hardly a session went by without discussion of digital’s role in communications, illustrating its importance that is set to increase in the future. But what does that mean for communicators? Here are six things I learned.