Bell'O International Expands into Headphones and Power Protection With a New Brand Introduction: Bell'O Digital

Morganville, NJ - January 6, 2012 ? BellO International announced the launch of a new brand, BellO Digital. BellO Digital will focus on the continued expansion of BellO into consumer electronic accessories beyond TV Wall Mounts, Audio/Video Cables and Screen Cleaners, with the introduction of two new product categories of headphones and surge protectors. BellO Digital will debut at the 2012 International CES next week, unveiling a full line of in-ear headphones and surge protectors.

"The BellO Digital brand was developed to expand our rapidly growing consumer electronics accessory business into the future," said Marc Sculler, CEO of BellO International. "The functional and aesthetic designs of our in-ear headphones and surge protectors are representative of the extraordinary attention to detail that has made BellO world-renowned. Retailers and consumers have come to depend on BellO for exceeding their expectations and BellO Digital will take that to a new, higher level."

BellO Digital in-ear headphones were designed by a team of industry professionals that are passionate about sound. They set out to provide uncompromising sound quality at an exceptional value. The earbuds are engineered using only the highest quality and lightest weight materials and tout features like tangle-free cords, thin profile protective cases, in-line volume control and a microphone for cell phone use. Engineered to maximize sound while minimizing weight, BellO Digital earbuds set a new standard of excellence in sound, quality and value. BellO Digital earbuds will be available Spring 2012 with an MSRP of $9.99 - $39.99.

BellO Digital surge protectors combine extraordinary protection and a sleek modern appearance. They offer a number of features including advanced EMI/RF noise filtration, fireproof MOV, lighted grounded and protected indicators, power safety shutdown and energy saving green power protection. Maximum Joule protection ratings, multiple component connection outlets and a connected equipment warranty ensure complete protection for all electronic devices. BellO Digital takes power suppression to another level with a sleek high gloss finish, user-friendly indicator lights, slender profiles and 24K gold plated connections. BellO Digital surge protectors will be available Spring 2012 with an MSRP of $29.99 - $129.99.

BellO Digital in-ear stereo headphones and surge protectors will be on display at the BellO International booth in the Central Hall (#13019) during the 2012 International CES at the Las Vegas Convention Center, January 10-13, 2012.