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Originally, gathering in The Grove was an informal tailgating get-together when most serious pre-game socializing took place at the fraternity and sorority houses. By the 1950s, the Grove started to become its own pregame tradition.[2]

Automobiles, including RV campers, have been kept out of The Grove since a rainstorm in 1991 that reduced the Grove to a rutted swamp. The autos were replaced by tents. As a result of fans claiming certain areas within The Grove for their tents, and often being angered when they arrived and found another person in "their spot." The Ole Miss Alumni Association's Grove Society began in 1998 to preserve the 10-acre (4.0 ha) green space.[3] The Grove Society posts a strict schedule for the event.[2]

Described as "the Holy Grail of tailgating sites" by Sporting News,[4] The Grove comes to life for Ole Miss Rebels football home games with as many as 25,000 fans.[5] Fans arrive often around 12:00PM the day before the game (campus rule is no one allowed to "stake their claim" before 9:00 pm, which is strictly enforced by campus police) to grab their spot in The Grove. This usually serene area of campus becomes a sea of red, white and blue tents. Ole Miss students generally dress in their Sunday best: Men wear slacks, button-up shirts, bow ties, Sperry Top Siders, and coats while women wear cocktail dresses or brightly colored sundresses and high heel shoes. Some older fans also dress in this style.[1]

The food fare often consists of hors d'oeuvres, but as with most tailgating parties, barbecue still has authority.[1] There's also traditional Southern food, including fried chicken, pork, homemade dressings, mashed potatoes and stuffed eggs.[6]

When a person yells out the phrase "Are you ready?" this is the beginning of an Ole Miss cheer, known as "Hotty Toddy."[2]

The bathrooms in The Grove on gameday and are named the "Hotty Toddy Potty" and the "Hotty Toddy Potty Too" respectively and set up around The Grove.[6]

Former Ole Miss football quarterback Eli Manning shared his times in The Grove as a child and as a former student:[7]

“

I went a lot when I was in middle school and as a kid. You'd play pickup football in your best clothes and your parents would come looking for you. They'd find you all muddy and sweaty. People always think of it as a place for alumni and students, but some of my best memories from there are as a kid. As a student, after games I would go back into The Grove. My parents (Archie and Olivia Manning) always had a tent and we had the full setup. (We didn't have anything) too ritualistic (in our tent); nothing as fancy as some of the others get. But we always had some sort of shrimp dish, being from New Orleans. And then some sandwiches. Chili. Fried chicken. Boiled peanuts. Veggie spreads. Dip. More drinks.

When Billy Brewer became head football coach in 1983, he was looking for a way to give fame to the football team. He would take them on a different route each game. Brewer would walk the team from Kinard Hall, the athletic dormitory, across campus to Vaught–Hemingway Stadium. [4]

In 1985, Brewer decided on a specific route so that the fans could always see the players. Every Saturday the team would divide The Grove on the east side of the Student Union and then continue down a sidewalk in the middle of the Grove. Ole Miss fans swarm both sides of the sidewalk in order to greet the players with loud cheers before the game. The overly excited fans reach out and touch the players as they pass before them.[4]

As the tradition continued, a "Walk of Champions" arch was built in the fall of 1998 on the east side of the The Grove. The 1962 football team, which is the only team in Ole Miss football history to finish with a perfect record, gave the arch to the University. The 1962 team won the SEC title and was also named National Champion by the Litkenhous Ratings. [4]

The Grove Bowl is the name of the annual spring intrasquad scrimmage in Vaught-Hemingway Stadium. The game is played between the "Red" squad and the "Blue" squad. Ole Miss football players are assigned to a squad by the coaches and then play a full-contact game. Tickets are sold to the game. A school-record Grove Bowl crowd of 28,375 fans attended the 2009 Grove Bowl. Tailgating in The Grove also takes place at the Grove Bowl.