Meredith Mavrikos leads the vision, development and go-to-market strategy for ownerIQ's CoEx Platform. Her primary focus is working with the engineering team to build out the features and functionality of the platform to make it easier for companies across industries to utilize second-party data for their digital advertising strategies. I had a chance to ask Mavrikos about data transparency, and how it continues to impact digital marketing.

OverDrive Debuts Streaming Video Service to Libraries and Schools

Nov 21, 2013

OverDrive, a supplier of ebooks, audiobooks, music, and video to libraries and schools, announced that the Streaming Video lending service has launched in its first pilot at Los Angeles Public Library. While LAPL is the first to offer the service, OverDrive is preparing to roll it out to their entire network, expanding to additional markets in North America and worldwide.

With OverDrive's service, video titles are hosted on the same platform as the library's ebook, audiobook, and music titles, creating an easy user experience where library patrons can browse, discover and borrow videos or other media titles all in one place. Streaming Videos can also be browsed, searched and sampled on the OverDrive Media Station, OverDrive's in-library touchscreen ebook kiosks, and sent directly to any device via email, QR code, or text message (SMS).

OverDrive is going live with several libraries as part of a limited pilot program starting this month.