STEVEN SOSHEA DESIGN

EVCHARGE4U Brand

Context
EVCHARGE4U was originally designed as a sub-brand of Nijssen Electric, which focused on the installation of electric vehicle charging stations. The overwhelming success of EVCHARGE4U has recently superseded Nijssen Electric as now the primary service.

Contributions
I designed the EVCHARGE4U logo and brand to have an element of edginess to promote the idea of a progressive, forward thinking company. Sophisticated stylized photography and typographic details are designed to resonated with the sensibilities of high-end Tesla customers, while bold colors and gradients are accessible and friendly to other electric vehicle owners.