If you’ve ever tuned in to the programming on the CW, you’ve probably noticed some nudity. It turns out, the strapping young actors and actresses who are walking around half nude aren’t doing it for ratings. They are doing it to fight climate change.

In this ridiculous and hysterical PSA, Wilson Bethel from the show ‘Hart of Dixie’ explains that they are “cutting wasteful wardrobe” and “implementing energy efficient and eco friendly cooling systems.” That’s right. The entire PSA is filled with CW actors and actresses stripping down to their underwear to fight climate change.

Bethel doesn’t just want the CW going nude. He says, “It’s time for everyone to give a shirt for a cooler better world.”

Watch the PSA below and do your environmental duty by ogling attractive people while they strip down.