Advergaming just got ambitious. Developed for Boehringer-Ingelheim in 2009, this flight simulator game is rich in detail and gameplay and boasts a console quality 3D environment within the browser. It's a great example of how we can integrate brand or product promotion or direct advertising into a very enjoyable online experience.

What we did

It’s a two player fun quiz game designed to facilitate a broad question and answer engagement. This game type is an example of how companies can conduct indirect surveys; get to know a brand better in the form of answer and reward, or to promote new market entry. Q & A quiz games can have set questions adapted to a target audience, this makes the advert game more versatile and fit for bespoke use.

What we did

Designed as a quick and easy game, it works in a different way to the usual flash games, it goes further than the mundane challenge without being too intensive - which is in line with the client brief. The game provides opportunity for skill development with further play. This game can be played online or as a download application. The game becomes a useful marketing tool as different messages can be displayed according to score. Final score from all players are exported. This also offers the opportunity to integrate product messages or promotional process. It was originally designed for a Pharmaceutical company to harness foot traffic at a medical conference, with prizes to be won as incentive for player participation.

What we did

This is a great game that demands a quick memory. It’s also got a twist of humour within it as it was designed for the Academy Of Comedy Arts & Sciences Associated. The launch of the website needed an interactive platform to fish for its target web visitors and also to get them to explore different parts of the website whilst spending more time on there. The social network sharing facility also works well to get others playing. The simple but clever game offers plenty of non-intrusive advertising and there’s even a click through for survey collection.