Description

Program Overview:Marketing has become the soul of every business organization and concerned managers and executives need to review and upgrade their professional skills. This workshop will deal with issues and techniques relating to planning, implementation and control phases of the marketing process, the kind of issues marketing strategists face in organizations in achieving growth and success in the marketing place.

LEARNING OBJECTIVES: At the end of the workshop, participants will be able to:* identify how successful Marketing Managers allocate their limited resources, both in theory and in practice.* appreciate the three marketing plan framework* identify what makes an effective marketing plan and the problems that is associated with it.* organize a marketing department and identify the role of a product manager* how to evaluate and control marketing programs.

Aderemi F. Adewale – B.Sc., M.Sc., MBA (Marketing) – An experienced marketing management practitioner with over two decades of post graduation work practice. Mr. Adewale worked with McGraw-Hill Book Co. USA as the Academic Sales Representative for West Africa. He later joined The Boot Company Nig. Ltd. which later changed her name to (BCN PLC) as Area Sales Manager for West and North and he rose to become the General Manager and Chief Executive Officer of the company. Mr. Adewale will lead other facilitators to bring their experiences to bear on this program.

EYO S. Essien – CIM, London, FNIMN (Fellow in Marketing) C.E.O., Sylmaa Consulting. Mr. Eyo is an accomplished sales and marketing executive with over 20 years work experience, overseeing marketing and sales in Commercial Airlines Service Operations. He is an expert in Marketing analysis, Planning, strategic planning and management, Personal selling, emotional intelligence and social competencies. He will join others to bring their experiences to bear on this program.