22 September 2015

Marketing Miscellanea

Traipsing every which way today…

Baby Boomers Not Fans of Mobile AdsSeptember 21, 2015… Baby Boomers have solid smartphone adoption, at 64.4% of mobile phone users this year … Baby boomers also had a highly negative response to mobile ads ... Fewer than 8% said they were likely to purchase a product advertised on their mobile phone … Overall, just 5.2% were interested in receiving ads on their phone at all.

Foretellings01 May 2010… That silly retronym “traditional advertising” will remain the premiere force for introducing people to a product or service, along with sustaining its shelf life. Television, print, radio, and billboard ads will continue to have the visceral power they’ve always had – if only for their sheer size, simplicity, and cutting-edge audio/visual qualities. Advertising on smartphones will be considered an annoyance, invasive, and rather dinky…

Mad Men won some Emmys. Great. Mad Men is no more. A link to my musings on the show - from 2008:

Mad Men People are always asking me what I think of Mad Men. That’s because for the last three or four years I’ve included a section in my presentations about the history of advertising creatives, and a big chunk of it focuses on the era Mad Men inhabits…

Does my take hold up? ***

Coming soon to an academic library maybe near you:

Advertising in the Aging SocietyBy Michael Prieler, Florian KohlbacherPopulation aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry.(Yours Truly penned the Afterword)

Chuck Nyren

Chuck Nyren is an international creative strategist, consultant, copywriter, columnist, author, and speaker. He has consulted and conducted seminars in Belgium, France, Germany, Norway, Spain, Sweden, Turkey, The Netherlands, Canada, and The United States.A longer version.