It is that time. Time for Activision to fully plug Call of Duty: Black Ops III with a trailer that brings the classic “Paint it Black” tune together with random celebrities. Ah, yes. To be mainstream in gaming culture.

The trailer is rather nice and sets the stage for this Friday’s release of Treyarch’s latest, and marks one of the next big jumps for the series. Enjoy your cameo of Cara Delevingne as she suits up with Marshawn Lynch and some other guy who may or may not be famous, and grab your copy of the game later this week.