Sarova Hotels Employs Software for Communications & Feedback

| August 21, 2012

Sarova Hotels Resorts and Game Lodges has selected B4Checkin to provide communication and feedback software systems to their entire chain of hotels and lodges throughout Kenya and East Africa. The implementation of B4Checkin solutions at Sarova Hotels' eight properties marks the company's first African installations and reaffirms their continued global growth in the hospitality industry.

According to the World Tourism Organization, in 2009 Africa was the only region in the world to show growth in tourism. In 2010 international arrivals rose by six percent to 49 million and data shows the trend continued through early 2011. With an increasing number of travelers being serviced by Sarova Hotels, the group needed a platform with CRM functionality that could reach guests in a meaningful manner, irrespective of their country of origin. Sarova Hotels will use B4Checkin technology to better connect with hotel patrons and measure guest satisfaction.

B4Checkin's Email Communication package and B4Feedback system are working hand-in-hand to maximize guest service for Sarova Hotels. While the customized email communications allow each property to send pre-arrival and post-stay emails to guests regardless of booking channel, B4Feedback's online comment card system makes it easier for the guest to provide feedback on their stay. Comments are text-based and received instantaneously. This allows the Hotels to better understand and remedy intermittent service breakdowns and retain the customer's loyalty. Other benefits of the proprietary automated guest feedback management system include real-time business intelligence, customizable reports and the opportunity to generate repeat bookings.