2013 January 21, Monday

For Spring this year, ShiseidoMakeup launches 25 new shades of Perfect Rouge lipsticks. 15 rich shades of Perfect Rouge and 10 soft shades of Tender Sheer. From very sexy nude-ish beige to vivid shades like red and fuchsia.

Still keeping to the original camellia-shaped packaging has been updated too. Perfect Rouge remains in it’s slick black case whereas Tender Sheer gets a new red coat.

At the base of each lipstick is embossed with “TOKYO GINZA SHISEIDO“. A gesture of Shiseido’s confidence that you will enjoy them so much you’ll use it all the way till the words are gone and beyond…

Also, launched are 2 palettes of Luminizing Satin Eye Color Trio and 2 Luminizing Satin Face Color compacts. All of very soft and shades inspired by the colours of the setting sun on sand dunes and beach grass on Sullivan’s Island in South Carolina.

2012 July 12, Thursday

The beautiful lacquerware has been a big part of the Japanese culture since some 9000 years ago when the oldest known example of it was discovered at a ruin in Hokkaido. Over the years , it has become popular the world over, adding elegance and classicism to any room.

And now, Shiseido introducesLacquer Rouge. 12 new shades of brilliant coloured lip lacquer with great colour pay-off and staying power. Looking like a lip gloss in a tube, it gives you the convenience of a lip gloss with the intense colour of a cream lipstick.

The lacquerware would take a few steps to come to perfection from getting the mold to adding the coloured lacquer coat to polishing the final top coat to achieve its shine. But with Lacquer Rouge you’ll only need one steady sweep across your lips and you’ll get long-lasting, intense colour & shine without the stickiness. How’s that?

2012 March 12, Monday

Maybe many of us in Singapore have not heard of this but exactly one month after Valentine’s Day isWhite Day.

Originated in Japan in 1978, the trend has spread to neighbouring countries like South Korea, Taiwan, China and Hong Kong.

It was the day for the men to “pay back” to their ladies for in Japan, girls are supposed to give their boys chocolates on Valentine’s Day. So White Day is for the boys to return gifts to them. Anything white.

And with Shiseido celebrating it in Singapore since last year, I’m sure the trend will catch on here too.

On this day, Shiseido fans will be treated to the Pure White Drink (rich in wolfberry concentrate which helps fight dark spots and prevent future ones) upon purchase of Shiseido products. (terms apply) Also, you can experience Shiseido’sReal Time Makeup Simulator for a limited period of time here in Singapore. I’ve tried it in Tokyo recently and found it so amazing and fun. Just stand in front of the device and have fun trying tons of colours and not worry about having to put on and remove makeup at all.

On that day, you can also check out Nic Wongand Daniel Loh‘s Cruise by Saturday, an exclusive collection in collaboration with Shiseido. Of course in white.

So much talk about White Day and what else can you look out for? Of course it’s Shiseido’s newest spot killer! The White Lucent Intensive Spot Targeting Serum +. With powerful whitening ingredients m-Tranexamic Acid and4MSK (a Shiseido original whitening ingredient), etc. it promises to work even better than it’s predecessor, crushing melanin and diminishing spots. Apparently 80% of 108 women who have tested the product noticed an improvement in just 10 days!

Of course, like I always say, there is no magic potion in this world. You want results, you gotta be good and be patient and use the product for a period of time before you really see great results. So please don’t expect to have your spots all vanish just after ONE bottle. And PLEASE PLEASE remember to wear sunblock rain or shine!!!

2011 August 10, Wednesday

When I received these cream eye shadows from Shiseido a couple of weeks back, I thought they were going to be yet another collection of nice colours for the eyes and nothing special. But was I wrong!!!

Looking at them, you’d think that they will do the usual of adding colours to your eyelids and leaving a nice sheen on them. It’s when you use it that you realise that the colour pay-off is really good and the best part of it is that, unless you have super oily eyelids, they stay put once they are set on the skin and no shifting whatsoever. Which means you won’t get the colour gathering up in the crease of your eyes.

My friend didn’t seem convinced when I told her how good they are and it was until she tried it then she realised they were way better than the cream eye shadows she has tried.

2010 March 23, Tuesday

Shiseido launches more lipsticks this season with one of my favourite models, Raquel Zimmerman. 4 shades of Perfect Rouge Glowing Matte are semi-transparent and matte and provides lasting, intense moisture. It’s lightweight feels like you have nothing on your lips. And because it’s matte, it can even mimick the look of your natural lips but with a nice tone on it. Another 4 shades of Perfect Rouge Tender Sheer are like it’s name say, sheer in colour and has concentrated, dewy moisture that keeps lips moist all day. The packaging is similar to the Perfect Rouge shades. But if you look carefully, you’ll see that the matte range has a matte body while the sheer range has a metallic finish and the classic range has a glossy body that matches the rest of the lipstick case.

A new range of lip gloss is introduced. With an abundance of moisture, these glosses provides shine without the sticky feel.

Luminizing Satin Face Color has 4 new shades of blushers and 2 highlighters in icy white and soft gold. Silky-soft refined powders that spread easily and not feel dry on skin.

And 5 new shades of Luminizing Satin Eye Color is introduced to the existing 15 shades. Like the face colors, they are easy to spread and are long-lasting.