"Reversing The Innovation Pyramid involves reflection upon product design viewed in terms of a dialogue between the North and the Global South, with the aim of highlighting how social and economic diversity influences the culture of the project and can generate inclusive innovation. This section has been entrusted to De-LAB (Italian focal-point of Base of The Pyramid - BOP - Global Network). Models after Models develops the theme of Reverse Innovation (Govindarajan and Trimble, 2012), a theory based upon the opportunities of using scarcity of resources as a driver of product innovation generated in the Global South and replicated in advanced economies."