"The Growth Blog" - A resource for B2B Business leaders & marketers

Are you a hamster or an eagle?

Do you ever feel like a hamster on the B2B sales and marketing wheel? Running faster and faster just to stand still? Executing the same old campaigns quarter after quarter because...well you simply don't have the time or capacity to stop and think of a better way. While a nagging doubt is growing in the back of your mind; that your same old tactics just aren't working very well any more - No wonder you have to run so fast.

Your sales and marketing are like the heart and lungs of your business. They provide crucial oxygen to your business which it needs to survive and thrive. In this week's blog, we discuss how the business environment in which we all exist is changing rapidly. If your sales and marketing fail to adapt to these new conditions, your business will fail to thrive and potentially survive.

According to CSO Insights, organisations with dynamic, adaptable and aligned marketing and sales strategies reported an average of 10% more sales people making quota to compared to other companies. This statistic is one of many reasons we have been discussing the benefits of ‘Marketing-as-a-Service’ and aligning your marketing and sales functions for past 6 weeks. Last week we talked content, this week it’s tactics and how implementing new B2B marketing strategies can provide your business with smart, profitable, sustainable growth.

New product development can contribute to better business growth and higher lead generation. If your business can effectively utilise the data you've collected from your customers to create a stronger relationship with them, it's a strategy worth considering. Ready to know more?

There is big opportunity for growth next financial year. If you're serious about it than it's time to rethink your b2b marketing strategies. According to the Australian government’s 2016-2017 federal budget, Australia is growing faster than all major advanced economies and well above the OECD average. The economy is forecast to grow by two and half percent in 2016-17 and three percent in 2017-18. Cutting taxes for small and medium size enterprises, support for new start-up businesses and opening up export opportunities are just some of the proposed items in the national plan to transition the economy from the mining boom to a stronger, more diversified nation. In the business world, B2B marketing strategies work in similar fashion - and there’s a number of different approaches you can take to reach your goals. Over the next four weeks, we will be discussing H. Igor Ansoff’s four marketing strategies (market penetration, product development, market development and diversification) and how you can apply these concepts to help you evaluate and determine the next stages your company must take in order to grow.

Welcome to the g2m Solutions Growth Blog

A resource for B2B business leaders, marketers and sales people. Keeping your finger on the pulse can be the edge you need to succeed in business. By subscribing to the Growth Blog, you will easily stay in the know by getting content updates straight to your inbox – putting you one step ahead of your competitors.