I love the comments stating that pure white is yellowish or whatever...there is no pure white. What we perceive as pure white is and always will be biased based on our eyes, and the normal offset of white we see...be it 4500K or 6500K, etc. blueish/ and yellowish are both correct in being pure white...its a matter of perception, not reality.

As for these reddish displays...yeah, it can be the nature of AMOLED...from the diamond pentile arrangement of pixels, its pretty easy to have slightly brighter red or blue pixels, if the display was green, id be more worried, as they are smaller in this configuration...that would mean a larger scale problem in the display (red/blue not getting bright enough etc.)

Me, 27 Apr 2017Just curious...
If you look at the photo you see all devices are set maximum brightness.
... moreThe S8 has a maximum brightness of 1,020 nits which is exceptional for an AMOLED display and is even brighter than some LCD screens like Xperia XZ which only has a max brightness of 600 nits.

I understand you can decrease the red via Adaptive Display options. But what if I want to use AMOLED Photo or other display options? I'm stuck with a huge red shifted display so it effectively eliminates AMOLED display options.

[deleted post]No need to defend Samsung because they're on the right. They literally released the best smartphone EVER and some people are still nitpicking to find flaws on it. Other smartphones probably have tons more problems but no one is talking about them because no one is using them.

Polius, 27 Apr 2017Then what the purpose of the provided color slider if it is not to be use to set the color to ... moreThere is actually no such thing as "white out of the box." White is not one color itself. It's a combination of all colors. Whites can either be red tinged, blue tinged or yellow tinged. We are just used to seeing blue tinged or colder whites and it is what we perceive as true or pure white but this is wrong. True white or "accurate white" is actually the one that is yellowish just like the iPhone 7 and S7 displays. The whites of most LCD screens are not accurate white at all. They are bluish whites.

Live1, 27 Apr 2017Using the rgb color slider is not good Turning off the red ruins it and makes the screen look ... moreThen what the purpose of the provided color slider if it is not to be use to set the color to your liking. Expecting the display color to be white out of the box ruin the purpose of providing the color slider. If Samsung could make the display white out of the box it wont have to provide the color slider at all in the first place. You see how that logic goes.

XZPremiumFTW, 27 Apr 2017Never seen or heard a news about a Sony phone having red tint
Would definitely be appreciated... moreSony phones will never have red tinged display because they are all using cheap LCD screens that are calibrated to blue. Read Displaymates technical review of the S7/S8 display. Yellowish white of AMOLED displays is the most accurate white, not the blue tinged white of Sony LCD phones.

mischa, 27 Apr 2017Samsung has long moved past that "copycat" phase. It's actually the only one innovating right ... moreVery true. They either copy samsung or stick to the same design 4 years straight like certain phone I know. The worst one probably the ones that copy design from two brand and combine it into one, also from a phone I know.