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CHICAGO, Nov. 30, 2010 (GLOBE NEWSWIRE) -- Cision, the leading provider of PR software, services and tools for the media and public relations industry, today announced the availability of the industry's most comprehensive global database of editorial calendars for 2011 – giving PR professionals a crucial head-start in planning media relations activities for the coming year.

The editorial calendars – available through the award-winning CisionPoint PR software platform – provide the in-depth information about outlets, journalists and influencers required for superior PR campaign planning, media list development, and personal productivity. With nearly 200,000 editorial opportunities already listed, Cision expects to offer customers more than 300,000 opportunities for 2011 by the end of this calendar year.

Cision's editorial calendars, forward features, and event and trade show opportunities contain rich content and the most detailed and up-to-date information available from the best-in-class Cision Media Database, integrated into CisionPoint. Updated 25,000 times a day, the database contains detailed information on almost one million journalists, influencers, and media, online and social media outlets.

"With so many information delivery and media channels, the need for greater insight into breaking stories, and increased lead times, makes accessing accurate data about media opportunities that much more important. CisionPoint's editorial calendars are essential for PR professionals planning campaigns throughout the coming year," said Heidi Sullivan, Vice President, Media Research, of Cision North America.

PR professionals can access upcoming editorial opportunities using Cision's free tool, EdCals which can be found at us.cision.com/edcals. A new tip sheet: 10 Tips for Effective Media Planning & Editorial Calendar Research is available as well at us.cision.com/edcal-tips.

Subscribers to the Cision Media Database receive more in-depth content about the editorial opportunities including detailed information about the media outlet and editorial calendar contact, along with powerful search capabilities and email alerts when new opportunities are added.

"CisionPoint combines this comprehensive editorial calendar database with capabilities that let users connect with the right influencers, monitor results, and analyze the impact and ROI of PR activities. It provides both best-in-class information, and the ability to act on it, in one solution," Sullivan said.

Launched in October 2007, CisionPoint rapidly became the fastest growing on-demand PR software platform. Cision is currently rolling out CisionPoint as the standard on-demand platform for its customers worldwide, including Fortune 500 corporations, FTSE 250 companies, global public relations firms, non-profit organizations, universities, and small businesses.

Winner of the 2009 CODiE Award for Best Online News Service, CisionPoint has been a CODiE Award finalist five times out of a maximum of six possible selections in its two years of eligibility for the awards, sponsored by the Software and Information Industry Association (SIIA). It has been a finalist in four distinct award categories (Best Content Management Solution, Best Online News Service, Best Vertical Market Business Content and Best On-Demand Platform).

About Cision

Cision ( www.cision.com ) empowers businesses to make better decisions and improve performance through its CisionPoint software solutions for corporate communication and PR professionals. Powered by local experts with global reach, Cision delivers relevant media list information, press release distribution services via www.cisionwire.com , media monitoring, and precise media and news analysis. Cision has offices in Europe, North America and Asia, and has partners in 125 countries. Cision AB is quoted on the Nordic Exchange with revenue of SEK 1.5 billion in 2009.