Top pharmaceutical classes advertising in professional health journals in January 2015

In the first month of 2015, print advertising dollars in professional health journals reached just over $41 million, a nearly 10% decrease year-over-year, according to Kantar Media. Similar to 2014, Cancer Therapy Products (Antineoplastic Agents) took the top spot as the most advertised product class.

The top product classes by dollars are as follows:

Top 5 Print Ad Drug Classes (Dollars): January 2015

Antineoplastic Agents - $5 MM (+60%)

Anticoagulants Oral - $1.43 MM (-14%)

Diabetes Insulin - $1.41 MM (+105%)

Antivirals, Other - $1.4 MM (+163%)

Diabetes Oral - $1.4 MM (-31%)

The percentage changes compare January 2015 to January 2014. For more information on these ad insights or other data, let one of us know.