Volvo Invites You to Join the Hunt for Sunken Treasure! -
VIDEO STORY

IRVINE, CA - May 6, 2007: Volvo Car Corporation calls all pirates, rogues
and scallywags to join The Hunt! It's time to stop speculating and start
searching as Volvo launches its worldwide hunt for real-life sunken
treasure, May 4 at volvocars.us/thehunt.

Volvo literally has gone overboard in the second year of its promotion
of Disney's Pirates of the Caribbean movie franchise, and has sunk a chest
filled with $50,000 worth of gold doubloons plus the key to a brand new
Volvo XC90 to the ocean depths, "Somewhere in the World." Anyone hardy
enough to try and find it can take part in the online treasure hunt, which
starts simultaneously in 22 markets, May 4 and ends with a global online
'head to head' June 2.

To join The Hunt, participants 18 and older must visit a Volvo retailer
to pick up a special pirate chart then register at volvocars.us/thehunt any
time between May 4 and May 29. Winners will only be eligible if they can
produce the original pirate chart upon conclusion of The Hunt.

Once registered online, hunters set sail on their virtual high seas
adventure and move on, receiving clues, as they solve a series of
challenging and fun online puzzles. People can join The Hunt at any time
through May 29, and can catch up with other participants if they correctly
answer the puzzles posted online. As the contest progresses, the puzzles
will become increasingly harder to solve. On June 2, the first person from
each of the 22 participating markets to finish the online hunt will compete
against one another in one final exciting online challenge.

The first of those 22 individuals to solve the final puzzle will be
named the winner and will receive a trip to the burial location to retrieve
the chest filled with $50,000 in pirate gold and a key to a new Volvo
XC90.

"Last summer, we held a treasure hunt to find a buried Volvo XC90 V8 to
tie in with Disney's Pirates of the Caribbean: Dead Man's Chest and were
blown away by the success -- more than 100,000 participants from around the
world joined in," said Linda Gangeri, national advertising manager for
Volvo Cars of North America. "This year, with more countries, more booty
and all the early interest, we're really excited to 'set sail.' So, come
join The Hunt!"