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7 posts categorized "Jeevansathi.com"

FINANCIAL EXPRESS - Apr 24 - No more are profiles on a Shaadi.com or Jeevansathi.com handled by parents or aunts as youngsters are getting conscious about connecting with the right person. Further helping them achieve this goal are dating apps such as Floh, TrulyMadly, Tinder, Happn, etc. While dating apps target 18-24 year olds, matrimonial sites are aiming for people 24+. "We don't see people moving away from our models to dating apps to find a partner. In fact, there is a very small number of people that overlaps," asserts Gourav Rakshit, CEO, Shaadi.com. Players in both segments are dependent on a freemium model.

QZ - Mar 14 - Matrimonial websites in India aren't what they used to be. Earlier this month, Shaadi.com, one of India's largest matrimonial sites, launched an online campaign titled "Ladies First," which encourages women to make the first move. "Our audience is changing every day," said Gourav Rakshit, CEO at Shaadi.com. Similarly, a Jeevansaathi.com campaign last year focused on encouraging women to get online to find a match. India's sizeable youth population and growing smartphone penetration have meant that casual dating apps, too, are doing brisk business. India is Tinder's fastest-growing market in Asia, even as home-grown apps like TrulyMadly and Woo make merry. Yet, there are some things that haven't changed. It is still a conservative society where arranged marriages are still the norm.

THE NATIONAL - Oct 29 - In India arranged marriages continue to be the norm. A 2013 survey revealed that 75% of young Indians prefer arranged marriages. ~22M Indians use matrimonial sites such as BharatMatrimony, Shaadi.com and Jeevansathi. "India has 100M people over the age of 21 who are looking for partners. For them, matrimonial sites, with parents interfering, are not cool," says Hitesh Dhingra, co-founder of dating app TrulyMadly. TrulyMadly launched in India in 2014. It verifies personal details of its users because fake profiles are a big problem in India. ~3M Indians have downloaded dating app Woo. Woo demonstrates the rise of home-grown dating apps in India. While Tinder is well known, the indigenous online offerings are tailored to Indian cultural needs. Other apps include Aisle, which describes itself as a cross between a dating and a matrimonial app. Another offering is Floh (Find Life Over Here), which operates in 15 cities and five countries.

OPW - Nov 3 - Irena and I
were in Dubai for a few days so we thought we'd see which dating sites
were blocked and which made it past government filtering. Specifically
any 'Internet Content that contradicts the ethics and morals of the UAE
including Nudity and Dating' get blocked. iDating doesn't fit the
religion and culture of UAE. Matrimonials sites, on the other hand, are
ok.

Match, Plentyoffish and OKCupid were blocked. I thought
World Singles Arablounge.com might make the cut, but no. It was
blocked. China dating sites Zhenai, Baihe and Jiayuan were all blocked
as well. We got through to Facebook and thought we'd have more luck
with people discovery services. Badoo was blocked but Tagged and Meetme
were ok. Matrimonials sites made the cut. Shaadi, Bharat Matrimony
and Jeevansathi were all available in Dubai. We were especially pleased
that Online Personals Watch and Social Networking Watch were available
as well. Of course, as soon as I fired up my VPN I could get to
everything. Dubai Internet City also enjoys open access and alternative
ISP Du is more lenient than Etisalat. [Full Disclosure: POF and Meetme
are clients of Courtland Brooks]

INDIA TIMES - Feb 3 - Matchmaking portal BharatMatrimony.com has filed a complaint against Google in the Competition Commission of India, citing discriminatory trade practices related to its AdWords program. The AdWords program is Google's main source of revenue, whereby it sells keywords to advertisers and displays them in the form of ads online. Google earned about 96% of its total revenues of $38 billion from ads, last year. As per sources, BharatMatrimony has filed the complaint on the issue of keywords relating to its websites being sold to rival parties such as Shaadi.com, and Jeevansaathi.com.

AFP - Feb 13 - Marriage -- or "shaadi" in Hindi -- remains a cornerstone of society in conservative India, with hundreds of matchmaking sites concentrating on finding their members suitable life partners rather than casual dates. Long-established portals like shaadi.com, bharatmatrimony.com and jeevansathi.com offer general searches. Yazdi Tantra, a computer consultant in Mumbai, runs theparsimatch.com, one of a number of websites for the dwindling community of followers of the ancient Zoroastrian faith. Sanjeev Pahwa, head of the New Delhi-based firm Strikeone Advertising, said targeting niche groups made business sense as he realised smaller start-ups like his couldn't compete with the major players. The result was bposhaadi.com, for call centre workers and govtshaadi.com, targeting state sector employees looking for love.

The full article was originally published at AFP, but is no longer available.

DIGITAL JOURNAL -- May 15 -- According to the projections of
EmPower Research, the online matrimony market in India is poised to
grow in the next few years, with a revenue-generation of $63m and a
user-registration of 21m by 2011. Shaadi.com, India’s leading matrimony
site currently has 11m subscribers and 200m page views per
month. Jeevansathi.com claims that with nearly 2.5m registrants and 14
brick-and-mortar centers, it is the nation’s third-ranked matrimony Web
site. FULL ARTICLE @ DIGITAL JOURNAL