Close Menu

I shoot people and then I ask questions

ARTzheimer’s Project

ARTzheimer’s Project main focus was to give people permission to start bold and honest conversations about the topic of Alzheimer’s and spread the word about ARTzheimer’s Funditpage. ARTzheimer’s target was to raise €5,000 to directly support the immensely talented and diverse group of emerging artists whom they selected to take part in the 2017 ARTzheimer’s exhibition.

When families are met with a diagnosis of Alzheimer’s, they’re confused and scared. They have to navigate their way through a complex care system. They also have to deal with the huge stigma around this illness. ARTzheimer’s want to be a supportive voice for people living with Alzheimer’s, their carers and the wider community.

Humans of Dublin social media reach during this week was +350k with a post engagement of +108k, used to create public awareness for the ARTzheimer’s Project and drive targeted traffic to ARTzheimer’s crowdfunding page.

“Evoking humans stories from everyday people is Peter’s main attribute and his passion for storytelling was a winning and attractive combination for us here at ARTzheimer’s. He has built up an amazing community and a recognised brand in Humans of Dublin that it made sense for us to collaborate with him on our 2017 campaign. Peter was a joy to work with. He listened intently, gave direction when needed and understood what it was we were hoping to achieve. We’re looking forward to future collaborations with Peter and the team at Humans of Dublin.”