July 01, 2014

If you were a young reading enthusiast growing up sometime between 1983 and the early 2000s, you probably have watched the popular show “Reading Rainbow” at some point or another.
The educational children’s series was featured on PBS and brought the love of reading to children all across the United States. In 2012, in hopes of making a comeback, the show launched an interactive reading app for Kindle and iPad carrying the same name.
After seeing the “Reading Rainbow” app launched, host LeVar Burton was inspired by the potential technology has to bring reading to children around the globe and decided to launch a Kickstarter campaign to revamp the original series.
As you can imagine, the campaign has garnered quite a lot of attention and has been referred to as "the most popular Kickstarter project ever."
In fact, the project is such a big deal, that Seth MacFarlane decided to get on board with it and has promised a $1 million donation in order to push the “Reading Rainbow” initiative past its $5 million objective.
There’s nothing more heartwarming than seeing people get really excited about promoting reading, is there?