]]>How to Take the Lead in ONLINE MARKETING….!http://www.privatelabelfitness.com/2018/04/how-to-take-the-lead-in-online-marketing/
Tue, 24 Apr 2018 18:32:44 +0000http://www.privatelabelfitness.com/?p=37075

I already know you’re smart.

You know a ton about health and nutrition.

You know you can help people in so many meaningful ways…

…if only you knew how to make MORE MONEY doing what you love!

You have great ideas and know how to market yourself.

And, you’re even known as an “action taker!”

Yet, you’re still not generating the kind of revenue you KNOW you and your business are worth.

You may feel stuck, frustrated, and in the quiet moments, even a little shame.

You might wonder “What’s wrong with me? I should know how to get my business to the next level.”

Go Easy on Yourself…!

Whoa.. take it easy….

You’re being WAY too hard on yourself.

Just like most serious fit pros… you expect a lot of yourself –

And, while that’s probably served you well in life, it doesn’t mean you were born with some kind of internal wisdom on how to run a successful business.

If you are interested and want to GRAB YOUR PLACE... I encourage you to RESERVE YOUR SPOT before the launch!

Seriously, I know how hard you work.

It’s time for you to make a good living with a smart investment.

It will allow you to continue your passion as well as take your business into the ONLINE WORLD and whole new level of profitability.

]]>Hillary Clinton and Whey Proteinhttp://www.privatelabelfitness.com/2018/04/hillary-clinton-and-whey-protein/
http://www.privatelabelfitness.com/2018/04/hillary-clinton-and-whey-protein/#respondWed, 18 Apr 2018 22:22:32 +0000http://www.privatelabelfitness.com/?p=37041Regardless of your political leanings… there’s one thing we all have in common. The 2016 Presidential Election results were a HUGE SURPRISE!

For everyone!

Now what does that have to do with Whey Protein..?

Start with This:

Both Hillary Clinton and Whey Protein are victims of faulty research.

Just think about this….

During the 2016 campaign, all of the EXPERTS, the CONSULTANTS, the MEDIA, EVERYONE thought Hillary was going to win!

Why?

Because that’s what the research was revealing.

And, remember, presidential candidates and their respective parties retain the top research analysts in the business.

These are the researchers who use super-computers to crunch the numbers and calculate the algorithms from dozens of sources. No expense is spared.

Yet, they still got it wrong!

Here’s What Happened

It’s as simple as “garbage in = garbage out!”

Without going into the “weeds” there’s a simple premise. To get to the “truth” you need to make sure you’re asking the right questions.

In the 2016 election, ALL of the researchers were working off old models (from the 2012 election) and were asking all the wrong questions.

As a result, right up to the last hours, the faulty research had Clinton winning by at least 8 percentage points.

And, among the “insiders” even the Trump campaign was surprised they won. They, too, were working off faulty data!

What’s This Got to do with Protein?

Have you ever wondered why protein as well as other supplements often get a “bad rap?”

Sometimes it’s deserved. But, quite often supplementation is unfairly maligned by a research study.

Research conducted on nutritional supplementation can be biased or just plain wrong.

The First Hint…

Many coaches, trainers and athletes began to question the research on nutritional supplements about 20 years ago. In their eyes, some of the analysis on supplementation seemed to be incorrect, inaccurate or totally disingenuous.

After a little digging, a few things became apparent. The research results, weren’t necessarily wrong. But, quite often, what was wrong was the design of the research study, itself.

The researchers were asking the wrong people the wrong questions.

An Example

Here’s a gross exaggeration to illustrate the point.

Imagine the researchers gather a bunch of average drivers and put them into Formula One Race Cars — which, of course, none of them know how to drive — and then declare the cars are “no good” because they do NOT help people improve their driving.

It Happens in our Space

This same type of thing happens when testing nutritional supplements. The researchers often test the wrong audience. In our case, its the mass consumer.

Research on supplementation rarely addresses the nutritional needs of the athlete or fitness enthusiast. And, even then, like in the case of protein supplementation, the premise is incorrect — thus affecting and invalidating the entire research project.

Well, right off the bat, “athletic performance” is NOT the role of protein.

Among competitive athletes and fitness enthusiasts the role of protein supplementation is muscle recovery. The ability to get up tomorrow and do it again. This is why most athletes supplement with protein directly after training or post event. To recover.

Even if the performance did improve, it would most likely be due to better technique, increased training or something else totally unrelated to protein consumption.

A better research study would have put everyone on protein supplementation as a “control” and then abruptly terminate intake for half the group as a way to determine the effect of muscle recovery with or without protein.

Athletic performance has nothing to do with supplementation. It has everything to do with proper baseline fueling, sleep and training techniques.

Glucosamine Too!

In the case of glucosamine, a recent research study reported that glucosamine and chondroitan “do not reduce joint pain or have an impact on narrowing of joint space.”

Most good glucosamine products include an anti-inflammatory like MSN and other ingredients to address some joint pain. But, glucosamine and chondroitan, by themselves, do not provide pain relief.

And narrowing of joint space? I’ve never actually seen that claim on a glucosamine product.

Once again, these researchers most likely tested a completely different universe of people with very little blood flow to their joints, tendons, ligaments and bones.

This is important because blood (the circulatory system) is the delivery system for glucosamine. This is another reason why physical therapists put rehab patients on stationary cycles after knee surgery. It’s not just range of motion. The activity also helps get blood to the joint to help with the recovery.

If there’s no blood flow to the muscle tissue there is NO delivery of the product. Most athletes, because of the very nature of their lifestyle have excellent blood flow and do quite well with glucosamine.

So, the next time you read a research study bashing nutritional supplements — take it with a grain of salt.

And, then, ask yourself: “What would Hillary say?”

Want to be on the CUTTING EDGE of ONLINE MARKETING..?Check out the new eCommerce/Dropship Program

]]>http://www.privatelabelfitness.com/2018/04/hillary-clinton-and-whey-protein/feed/0Don’t Do What I Just Did…http://www.privatelabelfitness.com/2018/04/dont-do-what-i-just-did/
http://www.privatelabelfitness.com/2018/04/dont-do-what-i-just-did/#respondMon, 09 Apr 2018 23:00:05 +0000http://www.privatelabelfitness.com/?p=36833

I hate making mistakes.

Not the, “Regrets.. I have a few…” type mistakes.

I’m talking about the earth-shaking, life-changing, “Holy crap, why didn’t I do this before?” type mistakes where you absolutely know it would have made a difference in your business — and your life.

I call them “Mistakes of Omission.”

And, I want to share this one so you don’t make the same mistake I just made.

Are you interested?

It Started 25 Years Ago

Here’s the truth…

For more than 25 years I’ve been aware of Thomas Plummer and his fitness business workshops. And, for 25 years, I’ve NEVER attended any of them.

Not one!

His workshops just didn’t seem important to me or my business.

After all, I’m a vendor.

A resource.

A product manufacturer and content developer.

And, even though I serve the health and fitness professional market, I live in a universe with a whole different set of issues than clubs,studios and trainers. (I won’t bore you with details).

So, in my mind, a Thomas Plummer Workshop just didn’t seem like a good fit nor a good use of my valuable time.

Did I Judge the Book by the Cover..?

But, over the last year, I started reading his posts on Facebook.

To say the least, Plummer’s posts are truly enlightening.

They’re full of heady, philosophical musings on how to approach life. And, somehow he weaves his words and messages into solid advice on “how to run a business” as well.

The man has a gift.

I even started forwarding his posts on to my wife, a known and respected therapist in her own right.

“He gets it.” she said.

So, recently, I thought, “What the hell. Why not attend a Thomas Plummer Workshop? Who knows what I might pick up… — and besides, it might be a good opportunity to network and meet some potential fitness partners.”

So, I signed-up and attended his recent Workshop in San Francisco.

WELCOME TO “GURU-LAND”

Jeezzz… within the first hour I was already regretting that I’d never attended this workshop — and Thomas hadn’t even started presenting.

The first thing to strike me was this was a room full of energized, high achievers.

No rookies, wannabes or entry-level hobbyists.

Nope. It was a room of fully committed,“all-in,”seasoned fitness business owners/professionals — in it for the long haul.

Most of them are already in the 6-figure category. Several of them into seven-figures with less than 10,000 square feet. Amazing!

(I was later told this is not always the case. Most often there is a mix of experienced and newbie studio owners.)

Not surprisingly, most of the attendees knew each other. This was NOT their first rodeo. They regularly attend these workshops to gain advice, perspective and actionable tactics.

With more than 40 years experience, only Plummer can “deep dive” an entire group of experienced fit pros into two days of step-by-step processes to which they can build or continue to grow their alreadysuccessful, profitable businesses.

You Talkin’ to Me..?

And, while this wealth of information is geared toward a specific Training Business Model, some of it is plain common sense practices that could be applied to any business… even a business like mine!

In fact, at times I felt like Thomas was speaking directly to me.

Onward Ho…!

I left the workshop energized with fresh ideas, a “to-do” list and new friends.

My only regret is that I did not attend his workshop 25 years ago. Better late than never — but, a huge mistake to have waited this long.

While this post is pimping Thomas Plummer like a blatant “fan-boy” affiliate marketer, I can assure you I receive no commissions for referrals to consultants.

My rationale is pretty straight forward. The success of my business is totally dependent on the SUCCESS of YOUR BUSINESS.

So, in a funny little way, your attendance to one of his workshops is a one-way “Success Ticket” for both of us!

Do YOU seriously want to increase margins, grow your business and add value to your BRAND?

Do YOU want to differentiate yourself from all competitors..?

Are YOU ready to play “big league ball” as a world-class marketer..?

Then, get up from whatever you’re doing, right now… and observe what the most successful businesses do with their brands.

GO TO YOUR NEAREST APPLE STORE!

WHAT?

That’s right. Go to an Apple Retail store and see for yourself… how a brand builds a World-Class Business ECOSYSTEM.

Take a look around. Do you see any products from Samsung? Any Sony? Any Microsoft..?NOPE!

All you see is APPLE… APPLE… APPLEeverywhere!

And, for good reason. APPLE has EVERYTHING YOU NEED. It’s a complete ECOSYSTEM.

The result is that most people who purchase an Apple product like an iPhone will most likely purchase an Apple iPad or MacBook and will probably purchase things from iTunes and from the online Apple Store. Once inside the ECOSYSTEM, it’s only a matter of time before you purchase Apple TV.

Do you see how effective this is? Once you’re into the APPLE ECOSYSTEM… you have NO REASON to go anywhere else. They’ve got EVERYTHING you need! They’ve made it SIMPLE for YOU!

Another example:

Visit a Porsche dealership and look around.

What you’ll see is lots of branded merchandise with their LOGO.

Everything from Porsche key chains and sun glasses to official Porsche “driving shoes.”

But the truth is, a brand goes much deeper than just “looking professional.”

It’s a true display of COMMITMENT.

What Most Clubs and Studios Do…

Compare the APPLE ECOSYSTEM and the PORSCHE DEALERSHIP to your own physical location.

Do you have your own BRANDED line of products?

Do you have EVERYTHING your clients need and want?

Have you made it SIMPLE for THEM?

The Costco / Walmart Model

Most clubs and studios look more like a grocery store. All kinds of different brands in the pro shop. From Nike and Under Armor apparel to dozens of brands of supplements.

Does this feel PROFESSIONAL? Does this feel like a SIGNATURE SERVICE? Nope!

Go to a Walmart. Does it evoke the same feeling you experience at the Apple Store or Porsche dealership?Nope.

Walmart, Costco and Target all represent cheap prices on commodity products. And, in the fitness business, that space is already filled by Planet Fitness, 24-Hour Fitness and other low cost players.

How Prospects and Clients Perceive You…

How you leverage your BRAND will absolutely determine how people will perceive you, as a health professional or facility.

If you believe, as I do, that CLIENT RETENTION is the “KEY” to a successful fitness business (or any service-based business), then, you understand why we go to such great lengths to help you build your own BRANDED FITNESS ECOSYSTEM.

A BRANDED FITNESS ECOSYSTEM looks and feels more “credible”and “professional” in the eyes of your prospects. Period.

And, as a result, it attracts more high net-worth clients willing to pay a premium for your products and services. Simple as that.

Just think about this one fact:

More than 87% of all health professionals, studios and clubs actually SEND THEIR CLIENTS AWAY to a retailer for nutritional supplements. That’s just giving money away.

With your own BRANDED FITNESS ECOSYSTEM you can offer your clients or members your own line of products.

Want to Educate and Empower your clients? Grab this video for your website, social media, blog or even attach to your email!

PLUS… as a BONUS, you’ll receive all the copywriting on this page in an MS Word doc. And, I’ve also included all the images and charts you see posted on this page. It’s a compete package! – Video, Copywriting and Images –

You already understand the absolute necessity and inseparability of both regular exercise and proper nutrition.

You also understand the physiology behind body-composition and long-term, permanent weight-management.

But, Your Clients Don’t

This lack of knowledge is EXACTLYHOW unscrupulous marketers of pills, powders and restricted calorie diets – prey on the public and separate them from their hard earned dollars with bogus products and faultydiet programs.

And, by now, you’ve already seen all the commercials that feature so-called experts, retired athletes and faded celebrities pitching all kinds of bogus products and diets.

Seems at this stage of their careers, they’ll do anything for a buck!

They, too, exploit this basic lack of knowledge on a trusting public — all too willing to believe in a “magic solution.”

So, to once-and-for-all dispel and dispose of the myths and misinformation perpetuated on TV, magazines, the internet and radio, let’s take a look at the basic physiology of how your body actually deals with fat.

The Fat-Burning Process

While, physiologically, it’s a complex process, fat-burning occurs by the breakdown of fat – followed by lipid transport through the bloodstream to muscle tissue — and ultimately, cellular permeation of muscle tissue where oxidation (combustion) of fat for fuel takes place.

Breakdown and Transport

Most people are confused about body-fat and how it’s broken down in the body. For example, some people think “sweat” is melted fat coming out of the pores of their skin.

Others believe it’s possible to “spot-reduce” specific areas where body-fat has accumulated. None of this is true.

When the body enters “fat metabolism” the fat cells are called upon to pour out their content into the bloodstream and travel to the muscle tissue where it will be burned as fuel.

Permeation and Combustion

After fat is broken down — it travels through the bloodstream to it’s final destination — muscle tissue. This is where the combustionof fat (for energy) actually takes place.

Sounds simple enough. But, it’s a little more complex than you might think.

The fat, or at this point, fatty acids must penetrate the cellular walls of the muscle tissue where oxidation occurs (fat-burning process).

So, the final step of fat burning occurs when the fat actually permeates the cellular walls of the muscle tissue where it will be oxidized (burned for fuel).

Grab this video for your website, social media, blog or even attach to your email!

PLUS… as a BONUS, you’ll receive all the copywriting on this page in an MS Word doc. And, I’ve also included all the images and charts you see posted on this page. It’s a compete package! – Video, Copywriting and Images –