Paragon puts brewer on right route

Having won the Queen’s Award for Enterprise in the sustainable development category in 2006, the key factor in choosing Paragon software was to reduce its carbon footprint. As Ian Dixon, Shepherd Neame’s production and distribution director, explains: “As part of our mission to cut overall carbon emissions in real terms, we are looking to maximise distribution efficiencies. By choosing Paragon, we are able to ensure our vehicles are loaded effectively and that in every case the delivery routes are both practical and cost-efficient.”

Industry recommendation was also a key factor in the company’s decision to select Paragon. “We have strong relationships with the major brewery chains,” confirms Dixon, “most of whom use Paragon. It was therefore an easy decision to go with the market’s leading ‘industry standard’ solution.”

Charles Nockold, Paragon marketing and business development director, says: “Shepherd Neame is itself an industry leader in terms of its green credentials. By adopting Paragon software, the organisation can drive even greater environmental benefits, resulting from efficient vehicle routing and increased fleet productivity.”