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... I ... I ... a small ... maybe revolutionizing the publishing industry welcome to Digits I'm Simon Constable ... to discuss that with with your Jackie Bish off Wall Street on the effect of some of the startup time and ... aam khaki ... tell us briefly what is this ... sat we decided to use for fall twenty nine he published a new twist is that but the tech company and a publishing company ... and what it helps it is designed and maintained apps for ride it that often long long form writing it then it's a very simple crisis tries to get their writing out onto the new stand Apple news stand ... and snake at the money to be from subscriptions to that ... to ... save it ... on to the tothe the idea for this um there are a lot of things to rights aam on my ... state of war ... Microsoft was oh what about what what prompted you with us ... the really two things one is that my back is working with bloggers blogging software ... more Morris of pre Traders concrete publishers ... three struggling to build sustainable businesses ... and the same time I saw just in reading so we read a lot people reading on the reading on the rise ... but ... there is a natural action ... Jackie could you see some real friends of the business on my palm of the two friends using software like this to get something out ... I did get a lie as intended for the industry has struggled and taking a long form ride is trying to find a way it's seen you naked sustainable living out of their writing and that the ticket to the appeal through Friday ... and ten s here I that don't have access to an editorial Stock Shoal ... done twenty that whenever I directly for everyday and they can do that with the help of ... a good trail guidance from the publishing company and ... have to separate the three tissue off and ... non Davidson ... I'm stunned that the Winamp is designed YouTube to try to play now it's time to write some thing aam ... did does a probable ore Reitzes isn't as they said they want to ride the band when it comes to ETFs as always so I've been to do the dishes mounted dishes never looked so interesting but when you have to write ... Blake likes to tell a joke that his first role in theaters the reader with the right to know ... someone is reading someone is paying attention ... with our software because there's analytics and you know ... coming people are reading when they're reading when they're hoping the app ... I'm you really are getting an immediate feedback yet within the optimists in our system and also ... on Twitter and Facebook when people are sharing the publications so ... we really like in a deity of our apt reading a tighter relationship two years of records ... so in a way that we have ... a ... silver bullet for them into the palm of writer's block you know these ... to be determined ... we hope that you know there's disagreement that ... the right to be ... somewhat of the things we see without with online writing is the getting aam you getting the points out that you could ever do something brilliant or terrible and that doesn't necessarily mean that they believe the debt no intentional lots of attention ... howdy I mean that's the next HIV Softbank problem about getting when driving to the front of the homepage on say ... Amazon on Apple ... well the security from companies to reduce the questions in a case of Apple unity have been great partners for us ... um you know the when you stand works there some editorial component but there's enough categories ... so the someone who wants you know look out for a literary journal that ... can go and see him a slice of the new stand ... which jury did what selling well in which we see ... so we don't actually get directly for the ... photo browsing perhaps ... the terrible to find a strictly ... to the iTunes store with him very ... happy with that time ... and in terms of you know just getting the word out to me that's the big question everyone is facing benefit from the ... smallest startup to you know the law Street Journal New York Times like ... high-tech GDP to talk about ensure that work is huge ... unsolved problem and were served at the Federal ... well we're being told by one two as well like I ran much detective supply has been publishing checking different of The will Street gentle ... I'm Simon Qassam on and that was digits