Alex Budin, head of tech at CP&B, said: “The seemingly basic capabilities of the Captain Obvious bot – playing charades with you, albeit in an entirely offbeat way – mask a complex and advanced application of bot insight, technology and creativity for brands.”

The game, “Obvious charades“, sends players a series of GIFs where the Captain acts out the clues from the traditional parlour game.This is an excellent example of using technology & christmas charades to create customer engagement.#merrychristmas