Saturday, 27 April 2013

Olivetti Lettera 22 Portable Typewriter Adverts

5 comments:

What gorgeous graphic art. Where in heaven's name do you find these treasures? Thanks for taking the time to share them. I'm going to pass this on to my artist friends who I know will enjoy them, despite their being a bit puzzled about my typewriter thing.

Here's something I'm wondering about the name Lettera: how is it pronounced? I always pronounced it léttera (basing it on "letter"), but I've also heard it as lettéra. Apparently it is not an Italian word.

You know.... I think the L22 is probably my favorite Olivetti machine - thus far. At least from a design perspective. And these advertisements really seem to reinforce that. I was speaking with John just the other night about the Olivetti posters that were provided free to most stores at the time, and he was lamenting how they just threw them away. Particularly as many of them were really true works of modern art.

Kia Ora!

Tapping gingerly. Sunday morning, coming down.
Might be my third or fourth attempt to establish a blog. Steeled to make it work this time. All about typewriters. Typewriters in Australia. Ergo, "oz.Typewriter", something a bit different. Please enjoy.