India

Indian marketing, consumers & brands

RECENT ARRIVALS

NEW DELHI: After an extended gestation, India's new TV ratings system looks set to roll out from the end of next month, with a number of industry bodies advising members to switch to the service offered by the Broadcast Audience Research Council (BAR.

SINAGPORE: Slow-loading web pages are a frustration for many online shoppers but especially annoying for those in Asia, research has shown. A global study by Dyn, the internet performance business, surveyed more than 1,400 consumers across 11 countri.

Only three Indian brands – Tata, Bajaj and Godrej – feature in the top ten most trusted brands in India according to a new report, as Korea's LG tops the list. The Brand Trust Report, India Study, compiled by brand intelligence business TRA was based.

MUMBAI: Indian advertisers who were lukewarm about spending during the Cricket World Cup are rethinking their stance in the light of the Indian team's early victories. Some were deterred by the team's pre-tournament performances, by the timings of t.

LONDON: 'Kan Khajura Tesan', developed by Lowe Lintas and PHD for Hindustan Unilever, has been named the top marketing campaign in the world, according to the annual Warc 100 ranking. The campaign, which reached 'media dark' rural Indian populations .