Swings & Roundabouts

Design & Art Direction

Jamie Bowering’s personal photography captures the silence and timelessness of the urban landscape. To promote his work we wanted to find a way to underpin these minimal, at times bleak, observations with a unique and playful idea that could be revealed slowly across the course of a printed piece.

Over a 6 month period, Jamie documented a series of swings and roundabouts throughout suburban New Zealand. Devoid of any life or activity the result is a collection of images and printed collateral that literally and figuratively takes the reader on a journey from a casual enquiry about mood to considered observations on the built environment.