Leaders across MICE industries in India take the helm at IT&CM educational forums

Aug 7, 2014

Expert speakers from various industries will present topics catered specifically for attending association executives and corporate travel professionals from India and operations based in India at IT&CM India Aug. 19-21.

The Federation of Obstetric and Gynecological Societies of India, Indian Tea Association, International Congress and Convention, Starwood Asia Pacific Hotels & Resorts and others are among those who will be represented. Together, IT&CM India’s inaugural Association Day and Corporate Performance Forums will feature seven topics and 13 senior industry speakers.

“One key point our audience will receive is to understand how the old model of associations being the monopoly providers of knowledge relating to their association’s field no longer works as competition is everywhere,” said Martin Sirk, CEO, ICCA. “Data and knowledge in every scientific and technological field are growing far faster than the capacity of associations to collate and control their dissemination.

“In this fast changing environment, it is vital for associations to become more professional, to re-examine their business models, the way they run their annual meetings, and even their reasons for existence, lest they become irrelevant and die,” Sirk continued. “This session will challenge the mindsets of our audience while providing concrete solutions to their most pressing issues.”

More than 30 association delegates across India are expected to attend the inaugural event.