A Brand Health Dashboard

This dashboard uses filtering tools to help users drill-down to just a sub-set of information. The example below shows a supermarket brand health dashboard and can be filtered by different demographic groups.

It shows a brand funnel that brings together different bits of information into one summary table. The brand funnel in this example is automatically updated when new data comes in, making this dashboard particularly handy for tracking studies.

Use this template to create your own brand health dashboard

Create your own brand health dashboard

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Tim Bock, CEO

“One division was ready to spend a hefty amount of money to pay someone to generate crosstabs … I loaded her data in Q and showed her how quickly she could do all she needed – she almost burst into tears!”

Karina S., Manager, Research and Analytics | The Institute of Internal Auditors Inc.