Doppelpunkt Kommunikation Köln

Products and brands demand clarity.
Is the positioning right?
Is it easy to identify the product benefits?
Where would a customer come across my product?
We analyse the status quo and
define the right profile.

Know your customer

Who are you speaking to?
Who is buying your products?
What lifestyle do your customers lead?
We create transparency and
draw up a clear customer profile.
Only those who know their customers
can also actually reach them.

Finding common ground

Customers are people.
People experience changes.
What is the right way to address your customers?
Is the content up-to-date?
Don’t be afraid of change!
We’ll develop the right language
to express what your brand has to communicate.