Uber and Loblaws Have Teamed Up to Offer Free Grocery Pickups

In order to launch the new Loblaws Click and Collect program, Uber and Loblaws have teamed up in Toronto to create an awesome limited time promotion that will make grocery shopping easier than ever.

Running in Toronto April 14-20, 2015, the Uber and Loblaws promotion will be offering free rides (up to $30) to go pickup your grocery order when placed through the Loblaws Click and Collect service online. The fun and convenient promotion is also coupled with the bonus of being entered to win $1,000 worth of free groceries, while they will also receive a $10 Loblaws voucher.

The intriguing limited run program from Uber and Loblaws is a great example of innovative co-branded experiences that market the new service to a wider audience.