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System development refers to a clearly outlined, step-by-step process in a company that is technology-driven. A complete information system includes hardware and software infrastructure, data collection, procedures and employees with specific roles in collecting or using data. Advances in computer technology have contributed to a number of common systems being developed in businesses.

Customer Relationship Management

Customer relationship management, or CRM, is a marketing-based system of collecting and analyzing customer data, interpreting it to develop targeted marketing programs and implementation of those programs. Computer hardware and database software programs provide the tech infrastructure used to collect data, including customer names, addresses, phone numbers and transaction histories. Procedures involving searching through data to formulate market segments, target specific customers with promotional campaigns and service customer accounts. In a CRM system, all company employees take on a customer-centric role, though marketing and IT are especially involved in pulling data for marketing use.

Supply Chain Management

Supply chain management, or SCM, is the collaborative process of manufacturers, wholesalers and retailers working together to give the consumer the best value. SCM is driven by supply chain software programs and integrated computer networks that allow suppliers and buyers to share inventory data. The goals of supply chain management are to have just-in-time inventory and optimized inventory control costs. Transportation and logistics procedures are integral in SCM, and logistics managers oversee a particular company's role in coordinating supply chain relationships and activities.

Enterprise Resource Planning

Enterprise resource planning, or ERP, is a computer-driven approach to optimizing resource efficiency within a business. Conceptually, ERP is different from traditional budgeting methods because company leaders across the organization collaborate to order, store and use supplies and inventory. The goal is to avoid carrying excess inventory and wasted resources within the business. ERP software tools allow department managers to share a viewpoint of the current availability of various resources and to schedule department use within the company-wide system.

Financial Management

Financial management is more of a general term used to describe an array of finance-based systems developed in many organizations. Companies rely on integrated financial software tools to join activities in purchasing, accounting and finance departments. In essence, the computer tools allow each purchase and revenue transaction to get recorded once, yet appear in the records and reports used in each of these finance-related departments. The goal is to optimize record-keeping efficiency and to avoid redundant transaction entries. Often, accounting software provides the foundation for data entered and used across the company.

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About the Author

Neil Kokemuller has been an active business, finance and education writer and content media website developer since 2007. He has been a college marketing professor since 2004. Kokemuller has additional professional experience in marketing, retail and small business. He holds a Master of Business Administration from Iowa State University.

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Kokemuller, Neil. "Examples of System Development in a Company." Small Business - Chron.com, http://smallbusiness.chron.com/examples-system-development-company-79419.html. Accessed 14 September 2019.

Kokemuller, Neil. (n.d.). Examples of System Development in a Company. Small Business - Chron.com. Retrieved from http://smallbusiness.chron.com/examples-system-development-company-79419.html

Kokemuller, Neil. "Examples of System Development in a Company" accessed September 14, 2019. http://smallbusiness.chron.com/examples-system-development-company-79419.html

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