The Miami Heat Will Have Their Own Playoff Champagne

Because having LeBron James, Dwyane Wade and Chris Bosh on their team isn’t enough incentive for obscenely rich Miami Heat fans to get to their courtside seats on time, they’ll now be greeted with a spiffy white goblet of Moët Ice Impérial, the official champagne of Miami’s 2012-13 playoff run. Okay, we’re being a little harsh. After all, Miami fans were voted the #1 most loyal fans in the NBA in some bizarro Fan Loyalty Index poll conducted by Brand Keys Sports.

Moet & Chandon also expects the Big Three to sip on the high class bubbly during post game press conferences — a move that will definitely go over well with David Stern. Translation: no chance.