Our conservation strategy: future & past

Two documents that chart how WWF intends to tackle environmental issues from now up till 2050, as well as looking back at what has been achived to date, and how these successes can be amplified in the years to come.

The diversity of life on Earth is a marvel as well as vital for our own health and livelihoods.

The Earth is at a critical point where we need to preserve biodiversity and lighten humanity’s impact on natural habitats - starting right now.

WWF has embarked on a bold and innovative approach to achieve this challenge in corporation with our many diverse partners.

WWF’s Roadmap for a living planet

Our global conservation framework is a science-based plan.

It documents a detailed way forward for catalyzing change on a large scale, focusing efforts on important places, species, and issues.

Not only that, it also aims to tap into the enormous power we all have. As consumers, local community members, landowners, politicians, policy makers, business and industry leaders, development and conservation workers, farmers, and fishers... we all have a role in protecting biodiversity and steering the world towards sustainability.

Building a sustainable future

Over the past half-century, WWF and many other groups have worked to conserve the world's most exceptional ecosystems and endangered species, promote sustainable use of natural resources, and reduce pollution and wasteful consumption — with impressive results.

WWF has now embarked on a bold approach to further catalyze change on a large scale.

This brochure captures some recent successes and shows how, in cooperation with our valuable partners, we will amplify these.

The goals are as ambitious as the challenges are great, but with your support we can do it.

Together we will forge innovative, lasting solutions that build a future where people live in harmony with nature - a Living Planet.