Graphic Design / Art Direction

BeingGirl.com

B R A N D I N G

CD – Suzanne Michaels / CW – Katie Clune / AD ­– Sarah Sarwar

The Website: BeingGirl is a site dedicated to empowering and teaching girls about the changes happening in their bodies. I had the opportunity to give the brand a modern face-lift by a total site-redesign, including tools like the "Period Predictor". I also single-handedly developed a comprehensive global brand standards guide, which was adapted globally across 50 countries, from Argentina to Venezula.

The Newsletters: The newsletters for BeingGirl were slavishly dedicated to a templated design, but when I got the project I wanted to have more fun–so every month I designed a completely new landscape for the content to live in.