One shopper even called it "the last decent shop in Hull" as residents and shoppers reacted to this morning's shock news.

Posting online, Martin Douglas reflected on some happy memories spent in the Ferensway shop, even before it became House of Fraser. He said: "Ammonds going . I remember in the 60’s/70’s the cafeteria was often lively with ‘three day millionaires freshly shaven and smelling of aftershave giving ‘our lass’ a treat."

David Freer is more concerned about the building that is left behind. He says he's concerned that the massive shop unit could become misused like the BHS building in King Edward Square.

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House of Fraser in Hull is closing - latest news

He said: "‪An empty House Of Fraser will be left to rot away just like the BHS building, yet another empty eyesore of a building for the homeless drug users to congregate round - Welcome to Hull, this 2017 legacy thing is working out just great isn’t it????

The store has been a mainstay of Hull's shopping scene for decades

Meanwhile, Hull Live's local government reporter, Angus Young, said the impact on the new development at Albion Square should not be overlooked either.

Other nearby stores are set to close too as part of the company's restructure. Nearby shops in Grimsby, Doncaster and Lincoln are also set to shut, leaving the nearest remaining stores in Leeds or at Meadowhall.

On Twitter, Tommy said: "No suprise at all. House of Fraser hasn't adapted in recent years,the clothes and store all seem rather dated. Haven't seen anyone buy from there in a long while."

House of Fraser announces store closures (Image: PA)

While others worried for the future of the city centre.

Replying to Hull Live, DJB tweeted: "The high street is dying in Hull. The council should never have turned down the big boys who wanted to head to Kingswood. You need to strike whilst the iron is hot with those companies or risk losing out forever."

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And another shocked shopper said: "Oh no.. That's terrible news for workers and shoppers in Hull. I shopped most weeks in HofF. Unfortunately, most shoppers in Hull stayed in St Stephen's!"

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Kingswood - latest news

The company has announced that the Hull store, along with all the others that are set to for closure, will continue to trade as normal until the end of a 17-day consultation period. They have also announced that unused gift cards can continue to be used in that time.