With the release of his latest standup special Live at the Beacon Theater, comedian Louis C.K. went straight to his core audience with a cheap, easy-to-stream and easy-to-download distribution strategy. He asked interested viewers to pay just $5 via PayPal and in exchange they were given access to two streams of the show and two downloads of the show.

I hope this works out for him (and I’d like to see others try it is he is successful).