6 Powerful Ways You Can Use SEMrush to Crush Your Competition

What started as a simple keyword research tool is now the preferred online marketing tool of marketing professionals around the world.

SEMrush is the ultimate SEO tool which helps you get deeper insights into your competition, identifies your top organic keywords as well as paid keywords, allows you to do backlink analysis, and much more.

In this article, we’ll examine 6 ways you can use SEMrush to instantly improve your site’s SEO and crush your competition.

6 Ways to Use SEMrush to Supercharge Your SEO

1. Identify your Competitors

One of the key aspects of SEO is to identify the competitors in your niche. It doesn’t matter which industry you belong to, you’ll have plenty of brands to compete with and learn from.

There is no better tool than SEMrush to map your competitors. The only tool that comes close is Ahrefs. Even with Ahrefs, the data obtained can sometimes be inaccurate. SEMrush provides you the most accurate data on your competitors so that you can start working on your strategy right away.

A quick search on “apple.com” on SEMrush search bar shows the following competitors:

You can now click on any of these competitors to unravel data from each site and improve your own site’s organic SEO strategy.

2. Identify your Competition’s Top Content

SEMrush also allows you to extract your competition’s top ranking content.

Open up the Pages section on SEMrush to generate a report on your competition’s top ranking content.

This report shows all the pages your competitor has ranking in the top 100 Google search results.

Click on any of the posts/pages that is generating a massive amount of traffic for your competition. SEMrush will provide a further estimation of the organic search traffic, cost of that traffic, the total number of keywords that piece of content is ranking for, and additional data on backlinks and paid keywords.

Export the list of keywords onto an excel sheet for manual review and sorting. These are all the keyword variations you should use while creating your own content. Make sure these keywords are a part of your on-page SEO elements such as title tags, headings, body copy, alt text, URL, etc.

3. Identify your Top Ranking Organic Keywords

Organic traffic is going to be one of the major drivers of traffic to your website. This feature allows you to review the top ranking organic keywords for your site and helps you determine how your organic SEO strategy is being executed.

Type your domain name in the SEMrush search bar, pick organic research and examine the results. Don’t just focus on the list of keywords. Pay special attention to the first four columns on the right to determine how each keyword is performing in SERPs.

Position

Volume

CPC

Traffic

This will show you how your site is performing in the search engines and whether or not you need to tweak your organic SEO strategy to focus on a different set of keywords.

4. Find News Ways to Monetize Your Website

If you’re a blogger driving decent traffic to your site for certain topics, you’re probably always on a look out for new ways to monetize your website.

There are several sites out there who are willing to pay for the traffic you are driving through organic results.

As such, if you’re able to identify these sites and offer them advertising options on your website, you could earn an extra few bucks. SEMrush makes this incredibly easy.

Here’s how to use SEMrush to find new ways to monetize your site:

1. Go to Organic Research –> Competitors and enter your domain

2. Scroll down to the Organic Competitors table and select one of your competitors

3. Check out the Ads Keywords column. For this example, let’s pick moz.com as it has 3.5 k ads keywords

4. Next, click on the Common Keywords metric next to Moz

5. You’ll be taken to a Domain vs Domain comparison report. Set the filters so that you are returning the keywords that you rank for organically and your competitor is bidding on in paid search:

SEMrush will generate this report:

As you can see, the first result is for “seo tools”.

This indicates that while Moz is currently ranked #1 organically in SERPs, Backlinko is willing to bid for the phrase in order to rank #1 in paid search results.

So in order to make full use of this feature, reach out to some of the companies who are bidding on terms you’re ranking for and see if they are interested in placing ads on your site. Negotiate an ad fee and start monetizing the organic traffic on your site.

5. See the Breakdown of your Competitors

We already know how SEMrush helps us identify our top competitors. You can go a step further by reviewing your competitor breakdown.

Why is this important? Because when you do a competitor research on SEMrush, it produces a report which has hundreds, even thousands of organic competitors. The amount of data available can be overwhelming. As a result, it’s important to first consider your top 5 or 10 competitors and review their strategies individually.

The report on organic competitors is filtered by:

Domain

Competition Level

Common Keywords

SE Keywords

SE Traffic

SE Traffic Price

Ads Keywords

With a detailed report from SEMrush, you’ll get a deeper understanding of what your competitors are doing, how you’re stacking up, and what you can do to improve your ranking in SERPs.

Sandeep Mallya is the Founder/CEO of Startup Cafe, a Bangalore-based digital marketing agency. He is an active member of the startup community, having worked with several early-stage startups and accelerators. 99signals is Sandeep's inbound marketing blog. Here you can find tips and insights to grow your site's traffic.

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About Me

Hi there, I’m Sandeep Mallya!

I’m an entrepreneur and digital marketing consultant from Bangalore, India. I founded my own digital agency, Startup Cafe Digital, in 2015 where I help SMBs leverage social media, SEO, and content marketing to grow their traffic and generate qualified leads for their business.

I started 99signals in 2016 as a side project to document all the strategies, tools, and tactics that I was using to grow my small agency. The goal was simple: to arm other solopreneurs with all the right information they needed to launch a successful business.

ABOUT ME

Hi there, I’m Sandeep Mallya!

I’m an entrepreneur and digital marketing consultant from Bangalore, India. I founded my own digital agency, Startup Cafe Digital, in 2015 where I help SMBs leverage social media, SEO, and content marketing to grow their traffic and generate qualified leads for their business.

I started 99signals in 2016 as a side project to document all the strategies, tools, and tactics that I was using to grow my small agency. The goal was simple: to arm other solopreneurs with all the right information they needed to launch a successful business.

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ABOUT US

99signals is a marketing blog run by me, Sandeep Mallya, to help bloggers and entrepreneurs run a successful side business and earn extra income through blogging and affiliate marketing.