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Mortgage brokers in Melbourne have been using Direct Mail Marketing campaigns for some time; it continues to be an integral part of the business model. There are many advantages to this, as well as being less time consuming for the mortgage broker – it is also of immense benefit to the customer. The first benefit for mortgage brokers is the opportunity to promote their services before the customer has made any decisions as to who they will use to facilitate their mortgage solution.

Once the mortgage broker has established contact and begun to build rapport with the client, they can pre-qualify the customer for a loan and begin to explain to detail any lending specific lending options which would benefit the customer. For the customer this is a fail-safe way to find out if a loan would be approved and who has the best rates and terms, without the need to visit many different lenders.

The success of mortgage direct mail marketing will depend on choosing the target audience and strategy carefully. What do you hope to achieve from your marketing campaign? What are your goals? How do you make your company stand out in the crowd?

If your organization offers a specific service in your area that nobody else does – highlight this, chances are the customer will notice too.

Customers prefer mail which is directly related to a specific subject of interest; if direct marketing is actioned in the correct way they are more likely to respond. Mortgage brokers who write honest and informative articles detailing the benefits of their company, how the process works and perhaps even a subject study, will go down well in a potential client’s eyes. With direct mail marketing, the more targeted and honest it is, the more chance of success for everyone.

If the information helps to put a customer’s mind at rest, it can open lines of communication between you, especially if the customer has questions following the reading of your marketing campaign. Making direct marketing campaigns engaging, personable and open is the key to creating a lasting business relationship.

Mortgage brokers can use a customer database to create inquiries, these could stem from homeowners who are looking to move, or perhaps tenants renting property who would benefit from direct marketing to establish whether they will be seeking to purchase property in the future.

Partner up with estate agents and property developers with interests in investment portfolios and commercial properties and begin to create a new database from there. There is no denying that it is a whole lot easier for mortgage brokers and customers to make decisions when they are armed with all of the information. A well thought out direct mail marketing campaign can alleviate weeks or months of stress, and the mortgage brokers are one step closer to helping their new customer achieve their dream. There are many ways to create a marketing campaign from effective mailing, newsletters, brochures to emails.