Tag Archives: strategy

On December 1st, 2017, Barry Schwartz reported on Search Engine Land that Google had officially confirmed a change to how it displays text snippets in Google’s Search Engine Results Pages (SERPs). Barry wrote, “A Google spokesperson told us: ‘We recently made a change to provide more descriptive and useful snippets, to ...

What would your company look like if your salespeople were totally in sync and performing well as a team? You’d be experiencing what I call “smooth selling.” Calling on the right target market, articulating the value your company offers in a way that resonates with your customers, overcoming objections, and ...

March 5, 2018 An essential part of a killer marketing strategy is knowing what your competitors are doing and protecting your brand. While you can spend your precious budget on paid tools to help you out, there are a ton of ways you can leverage free tools to still keep ...

So you started a new business. Congratulations! Now comes the hard work: marketing and promotion. You know you need to be on social media, but you have no idea where to start. With so many platforms, and so little time, what’s an entrepreneur to do? First of all, everyone is ...

Just a few years ago, you could get away with building a social media marketing strategy on the fly. As long as you were present, you were doing more than your competitors–right? Well it’s 2018 and not much of the same logic applies today. With 30% of millennials saying they ...

There was a lot of talk about AI-driven marketing in 2017. But it’s no longer a new phenomenon. And as AI will be deeply integrated into every aspect of marketing going forward, the future belongs to marketers who can adapt to the technological advances — both to deliver instant gratification ...

[unable to retrieve full-text content] Okay, so we all know that Google continues to maintain the highest volume of searchers compared to Bing and Yahoo. In the last comScore Search Engine Share release, Google has 63.8% of the search engines share. Bing has 21.3% and Yahoo has 12.4% of the ...

Where is the biggest opportunity in marketing at the moment? According to Sophie Moule, Head of Marketing at Pi Datametrics, it’s the sheer amount of customer data that we can get from search. With 3.5 billion searches per day being carried out by Google, not to mention on vertical-specific websites like ...

A wise man once said, “When your boss’s boss’s boss slacks the marketing team a 30-page report, its contents are probably blog-worthy.” And that, friends, is why we’re here today. Merkle just released its quarterly benchmarks, a dense tome detailing the movers and the shakers, the stagnant and the shocking ...

Did you know that 15 years ago the average consumer used two touch-points when buying an item, while consumers today run through an average of almost six touch-points? This means that reaching new customers has become significantly more complex. With new platforms and channels still emerging, consumers have more and ...