Will J.C. Penney’s Latest Sales Tactic Be Just What These Top Institutional Shareholders Are Waiting For?

J.C.Penney Company, Inc. (NYSE:JCP)’s Chief Executive Officer Ron Johnson is seeking to create an impression that the retailer’s prices are very low. He plans to accomplish this by asking suppliers to make their suggested retail prices higher and then displaying the clothing or accessories for sale at a lower and discounted price. Apparently, J.C. Penney has also asked for letters from the manufacturers that confirm the suggested retail prices in writing.

Will J. C. Penney Company, Inc.’s shareholders increase their holdings? They reported owning a total of 3.08 million shares on 12/31/2012. The shares closed at $19.71 on 12/31/2012.

Here are the ten largest positions in J. C. Penney Company, Inc. at the end of December 31st, 2012.

California Public Employees Retirement System held 792,963 shares on 12/31/2012 worth $15,629,300. This brought the portfolio total to 0.03%.

Oxford Asset Management held 410,052 shares on 12/31/2012 worth $8,082,125. This brought the portfolio total to 0.12%.

Gateway Investment Advisers LLC. held 316,876 shares on 12/31/2012 worth $6,245,626. This brought the portfolio total to 0.06%.

Mizuho Trust & Banking Co. Ltd. held 264,541 shares on 12/31/2012 worth $5,214,103. This brought the portfolio total to 0.02%.

Commerzbank Aktiengesellschaft /FI held 131,020 shares on 12/31/2012 worth $2,582,404. This brought the portfolio total to 0.02%.

Ramsey Asset Management held 120,500 shares on 12/31/2012 worth $2,375,055. This brought the portfolio total to 4.47%.

Meyer Handelman Co. held 111,192 shares on 12/31/2012 worth $2,191,594. This brought the portfolio total to 0.16%.

Chevy Chase Trust Holdings Inc. held 101,236 shares on 12/31/2012 worth $1,995,361. This brought the portfolio total to 0.02%.

IBM Retirement Fund held 80,181 shares on 12/31/2012 worth $1,580,367. This brought the portfolio total to 0.02%.

Texas Permanent School Fund held 78,820 shares on 12/31/2012 worth $1,553,542. This brought the portfolio total to 0.02%.

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