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3.
INTRODUCTION
• Spice jet is a low-cost airline based in New Delhi.
• It began service in 23 May 2005.
• Spice Jet was earlier known as Royal Airway
• The director of this airlines is Mr. Ajay Singh.
• This airline has more than 2500 employees working with them
currently.
• SpiceJet names all its aircraft after various spices and herbs like
Cinnamon, Thyme, Oregano.

4.
Swot analysis
STRENGTH
• Entered with RS 99 fares for the
first 99 days
• Strong backing by the promoters
• Having more than 35
destinations in India
• Good presence in the market due
to its branding and advertising

7.
SWOT
ANALYSIS
STRENGTH
• One of the largest low cost
carrier
• Only LCC to make consistent
profit
• Has entered international
markets and boosted its
brand value
• Increased brand recall due to
goodmarketing and
advertising
WEAKNESS
• Not on too many routes
compared to competitors
• Still has to establish itself
on international
destinations
• Concentrate only on middle
class society
• Customers are not happy
with Inflight services

9.
STRENGTH
• 1. Has created a good image
among Indian fliers
2. Strong backing from
promoters
• 3. Awarded as one of the most
premium domestic airlines in
India
• 4. More than 1 million
passengers catered in a year
• 5. Exclusive and premium
advertising and sponsorship give
it a high brand recall
• 6. It has flights to 25 Indian
destinations and international
flights as well
WEAKNESS
• 1. Financial issues due to
Heavy Debt
• 2. Laying off employees
caused a bad image

11.
strength
• Strong backing by the
promoters
• Nearly 1000 flights per
week
• Covers almost all major
cities
• Good branding and
marketing in India
weakness
• market share is very less
• It entered Indian market
very late
• Not too many destinations
compared with its
competitor

12.
OPPORTUNITIES
• More destinations yet to be
covered
• Global operations can also
be a value addition
THREATS
• Plenty of new LCC’s to
compete with who already
have taken the lead
• Rising labour costs
• Rising fuel costs