David Berlo's Model of Communication

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Transcript of David Berlo's Model of Communication

Foundation David Berlo Sender Message Criticisms Model University of Illinois, 1956Michigan State UniversityPresident of Illinois State UniversityThe Process of Communication: An Introduction to Theory and Practice, 1960 David Berlo's no feedbackno disturbancelinear modelreceiver and sender should have the same level of communicationsixth senseno specific purpose Model of Communication one way processno feedbacksender: activereceiver: passivecontent of the message Purpose of Communication Logically corresponds and is consistent with itselfShowed or expressed through human behaviorsSpecific to tell it to others againConsistent with how people communicate “encodes the message intended to produce from receiver”where the message comes fromfactors:Communication SkillsAttitudesKnowledgeSocial System “the actual physical product of the source-encoder”factors:ContentElementsStructureCode Channel medium on how the information travels5 senses:hearingseeingsmellingtouchingtasting Receiver last destination of the messageshould be the same level as the senderfactors:Communication skillsAttitudeKnowledgeSocial System Encoder the sender’s thoughts are put into words or action Decoder the words or message is converted to thought