Arizona State University student had vented his frustration on Twitter

It led to company agreeing to pay ‘every last penny’ of his rising bills

A graduate student who shamed his insurance company into agreeing to pay his mounting cancer bills by targeting its CEO on Twitter has died.

Arijit Guha’s wife Heather Ehlers set up a tribute page to the 32-year-old on Facebook, where his battle with cancer is described as ‘spirited, graceful, and inspirational’.

He was diagnosed with colon cancer aged 30 and vented his frustration at insurance company Aetna on Twitter when he was told he had exhausted his policy’s $300,000 lifetime limit – despite having at least $118,000 of medical expenses still to pay.

‘Inspirational’: Arijit Guha, who shamed his insurance company on Twitter into paying his medical bills, has died

But the firm eventually backed down and told Mr Guha, who had taken out the policy under Arizona State University’s health plan at $400 a month, it would pay ‘every last penny’.

A close friend toldABC News that Mr Guha had run out of treatment options and had been in hospice care for ‘many months’.