Sunday, 27 June 2010

MONITORING AND ANALYSING ONLINE CONVERSATION

This is Gatorade Mission Control, where they analyse online buzz around the brand. It's pretty impressive. And a big investment, and commitment.

According to Mashable, "The room features six big monitors with five seats for Gatorade’s marketing team to track a number of data visualizations and dashboards –- also available on to employees on their desktops — that the company has custom built with partners including Radian6 and IBM" Read more about it on mashable.

This area is now gaining rapid traction as a discipline. Just last week McKinsey, and Nielsen joined forces to create a new company called NM Incite. The new firm will take on from where Nielsen BuzzMetrics left off, and use buzz monitoring to help transform business operations including product development, marketing, communications and customer service. With the creation of this new venture, BuzzMetrics becomes wholly part of NM Incite.

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Time and effort - There are time considerations that must be taken into consideration when reviewing a new business opportunity.

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I think what you published made a great deal of sense. But,think about this, what if you added a little information?

I mean, I don't wish to tell you how to run your blog, however what if you added a title that makes people desire more? I mean "MONITORING AND ANALYSING ONLINE CONVERSATION" is a little boring. You could look at Yahoo's home page and see how they create article headlines to get viewers to open the links. You might add a video or a picture or two to grab people excited about everything've got to say. Just my opinion, it could bring your posts a little bit more interesting.

Does your site have a contact page? I'm having trouble locating it but, I'd like to send you an e-mail.I've got some suggestions for your blog you might be interested in hearing. Either way, great site and I look forward to seeing it expand over time.

Hey there! I know this is kind of off topic but I was wondering if you knew where I could locate a captcha plugin for my comment form? I'm using the same blog platform as yours and I'm having difficulty finding one?Thanks a lot!

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This is my personal blog and is a regular look at digital advertising, cloud computing, social networks, collective intelligence, the semantic web, and the transition between our analogue past and digital future