Mobile dark-ages, courtesty of Rogers

Canada is a mobile backwater. Our mobile pricing is among the highest among developed nations. It seems the few mobile service providers we have missed the economics lesson that teaches how charging as much as you can for a product or service might result in less profit because fewer customers will buy in.

Look to O2 in the U.K. as a provider of a mobile service so unlikely here that I don’t think it will happen until there’s a fundamental change in the industry. Although there are no details yet, O2 is advertising something I’d love:

Customers will soon be able to enjoy all the great features of iPhone 3G without a monthly contract with the iPhone 3G for Pay & Go.

iPhone 3G for Pay & Go will be available later this year.

Bloody hell. I was going to say that this is exactly what I need, but if Rogers didn’t have their heads up their asses, the monthly plans they offer would be priced lower with more data and talk time. No, I have complete faith that if Rogers were to introduce a pay as you go plan for the iPhone, the price would be ridiculous.