Hackensack, NJ January 10, 2017 -- For the second year in a row, ACSIA Partners LLC, a national long-term care insurance agency, will join the fight against Alzheimer's disease. As part of its three-day annual conference, the company will host a fundraiser on behalf of the Alzheimer’s Association, which seeks a cure for the debilitating disease.

The gala event, on January 14, is at the Sheraton Seattle Hotel. The company has hundreds of agents nationwide, all invited to the conference. Those attending the gala will don purple capes as "Wizards of Alzheimer’s" to highlight the need to "kill the wicked witch."

Last year, the company raised thousands of dollars for the Alzheimer’s Association. "We aim to raise thousands again this year," says Richard Landau, who represents ACSIA Partners LLC in CT, FL, NJ, NY, PA, TX.

Why the company’s interest in Alzheimer’s?

"It’s simple," says Landau. "The disease has become a leading reason care is needed."

About one in four long-term care insurance claims are due to Alzheimer's, according to the Society of Actuaries.

Alzheimer’s or another form of dementia afflicts one in nine Americans age 65 and older, and one in three age 85 and older, according to the Alzheimer’s Association.

"It’s a real threat to most families," says Landau. "At some point Alzheimer’s sufferers may need help eating, moving around, or going to the bathroom. Unless their loved ones are prepared to help them do such things, they need savings or insurance to hire professionals. Our mission is to educate Americans about their options."

"Eventually," Landau adds, "we’d like to knock the disease stone dead. In the meantime, we can help people live better lives in spite of it."