The New Zealand arm of Sky Sports got a rebrand recently, with a new logo, and some new idents. Designed by Brandspank, the new look is intended to capture those milliseconds of sporting greatness “when something spectacular occurs in sport that jolts us typically laid back Kiwis out of our seats and cause us to show our passion”.

TV ONE is part of New Zealand’s largest free to air broadcaster TVNZ, which among other channels includes the previously mentioned TV2.

The first video is a 90 second brand spot for the network, while the second video is a 2008 season promo, both videos heavily feature Evermore’s track Light Surrounding You. The third video is a timelapse ident for the channel, and the last video is a promo for its netball coverage feature the song Dream Catch Me by Newton Faulkner.

I’ve previously posted about New Zealand’s TV2 here, but since I’ve got my hands on some more of their stuff I thought it was probably time for one of those big posts were I just dump it all together. All the videos are accompanied by the song Aire of Good Feeling by NZ band The Quincy Conserve.

Above are three idents from TV2, with the first video being a 60 second montage of the “particles” look. And below is a 2008 promo for the new slate of programming.

My first New Zealand related post! These two idents come from TV2, which is part of the state-owned TVNZ corporation. And while it is a public broadcaster, TVNZ accepts advertising, which along with other commercial activities makes up 90% of the networks revenue.

A look at the channels line up draws immediate parallels to the Seven Network in Australia, except for Scrubs actually being in prime time (which makes it even more embarrassing that JD doesn’t know where New Zealand is), and the anomaly that resulted in NZ somehow broadcasting episodes of Men In Trees before the US.