Oasis Juice

Wholesale Juice Business Plan

Management Summary

Co-owners, Tama Gardner and William Harris, currently manage the daily operation of Oasis Juice. Tama and William have fifteen years of experience working in natural food stores. Tama is responsible for production and distribution. William is the Sales Manager for Oasis Juice.

Tama Gardner was one of the founding members of the Mason Peak Natural Grocery, 4th and Tyler. The grocery was established in 1992 by the non-profit NEDCO, the Neighborhood Economic Development Corporation, and a number of concerned neighbors who wished to save the historic Mason Peak Market from destruction. Tama started as a cashier and advanced to the position of Store Manager in 1996. The grocery has grown into a community fixture under her management.

William Harris ran the University's now defunct Natural Food Collective for three years before the program was defunded. The small on-campus store provided natural food products to student customers. Sales increased by 20% each year under his leadership. Unfortunately, the state budget shortfall impacted the continued funding of the program. Prior to this position, William worked as Buyer for Sunburst Natural Foods for four years.

6.1 Personnel Plan

The following table shows the project personnel plan for Oasis Juice.

Personnel Plan

2002

2003

2004

Tama Gardner

$36,000

$40,000

$44,000

William Harris

$36,000

$40,000

$44,000

Production Staff

$120,000

$130,000

$140,000

Distribution Staff

$120,000

$130,000

$140,000

Sales Staff

$72,000

$76,000

$80,000

Total People

13

13

13

Total Payroll

$384,000

$416,000

$448,000

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