Creative Showcase

Jaws never return Tissue Pack / Green Sense

Description

We distributed bloodstained tissue packs outside restaurants reminding people that “Once you eat shark’s fin soup, their blood is on your hands.”

Objective

Sharks are facing annihilation because of the demand for shark’s fin soup. Over 70 million sharks are killed each year and Hong Kong consumes half of the total. We wanted to change people’s minds about eating sharks’ fin soup.