A new study featured in PR News from the Society for New Communications Research finds that companies have nothing on the 200 biggest charities when it comes to social media adoption: • Charities’ adoption of blogging outpaces both the Fortune 500 and the Inc. MORE

A new study conducted by Good.Must.Grow has found consumers are apt to like and buy products from socially responsible companies - but they also question the claims of corporations who say they are committed to the greater good. Seek out companies with values aligned with your nonprofit. MORE

To learn more about Dollars for Doers - company grants that reward employee volunteering with cash for nonprofits – I knew I had to speak to a nonprofit that worked with a lot of volunteers. Cradles to Crayons collects these items from community organizations and companies. MORE

Compare that to the one percent of pre-tax profits that generous companies donate to good causes. Company donations only cover ten to twenty percent of houses’ operating costs. There are so many lessons here for companies. McDonald’s has a public relations problem. MORE

Craig shares how people all over the world are looking to companies to provide immediate and long term relief after a disaster. Companies that don’t will face their own disaster in public relations and loss of consumer confidence and trust. MORE

These chapters are a great addition to the conversation around cause as companies are looking for more step by step advice to get started and to stay on course with good works. There’s a great new book out for cause and corporate marketers: Good Works! MORE

Fundraising Major Giving Planned Giving Charities charity charity blog company culture company goals ngo blogs nonprofit culture nonprofit marketing nonprofit organization cultures npo company culture Philanthropy philanthropy blog quitting your job signs that it's time to quitMost people I know are actually willing to earn less money as long as they love their job. Are you one of them? Do you love your job? If not, why? Does your organization stink? MORE

Teva, the footwear company, started out making sandals for Colorado River Guides. But as the company grew the footprint of its corporate philanthropy got ever-wider and more diffuse. And at its founding in 1984, Teva supported the nonprofit Save the Colorado, as it still does today. MORE

In their 14 years of support, the company has raised more than $4.5 Today on CauseTalk Radio , Megan and I talk to Scott Goldberg , President of Bankers Life , a national life and health insurance brand, about their work with the Alzheimer's Association. MORE

Jim Collins, author of the best-selling book Good to Great , has three big recommendations for all organizations: Get the right people on the bus. Get the right people in the right seats. Get the wrong people off the bus. So what does this mean for you? MORE

And, while we're on the topic, could any company ever be morally upright enough to make donations to a good cause via cause marketing? If sugar and low fiber is the hangup with Share Your Breakfast, what about a company that actually makes low-fiber sugar, namely C&H? She’s really working up her dudgeon here… “The food industry is full of examples of companies saying one thing and doing another. We do want to believe in the goodness of companies. MORE

This weekend I decided to set myself an initial output objective surrounding my new “ Learn in 60 seconds video series. It is as follows: “Produce one new “Learn in 60 seconds video every Monday morning for the next 2 months. MORE

Today on CauseTalk Radio , Megan and I talk to Lisa Lewis , Director of Marketing at Formation Data Systems (FDS) , a startup storage company, about an interesting cause marketing partnership with Oxfam involving giving goats to families in need! What can other B2B companies learn from it? MORE

The background of the study and why Cone asked respondents to share what issues they wanted companies to stand up for. The universal expectation among consumers that companies balance profit with purpose. What were the hottest issues that consumers want companies to stand up for? MORE

Those who were true believers in this company’s cause were considered idea leaders and influenced how other employees viewed their work,” said John Bingham, the lead author of the study and a professor of organizational leadership and strategy at BYU Marriott School of Management, but like yours truly, a alumnus of the University of Utah. “If That means nonprofit causes, but also companies like Whole Foods, Patagonia, and the Body Shop. MORE

Today on CauseTalk Radio, Megan and I talk to Buffy Swinehart , Senior Manager, Cause Marketing for Aflac , on the company's Duckprints campaign to fight childhood cancer. What Buffy would recommend to other companies that are interested in creating and growing a cause marketing program. MORE

I got the idea for this post from Fast Company. The more work companies squeeze out of people in unpaid overtime, the fewer new employees they have to hire. Work Your Proper Hours! Why is staying late equivocated to working hard? MORE

BBMG has a new guide out for cause-conscious companies. It’s called Disrupt & Delight and it outlines five principles that reflect the best work of socially responsible companies like Nike, Patagonia and Unilever. Is your organization working with other nonprofits, advocates and companies to make the biggest change you can? MORE

From The Wall Street Journal , “Under the voluntary agreement…the companies said they would market and distribute their drinks in a way that should help steer consumers to smaller portions and zero- or low-calorie drinks. MORE

On today’s show, Megan and I talk to David Hessekiel , Founder and President of Cause Marketing Forum. David shares what’s on tap for the May CMF Conference in Chicago, including my session on Cause Marketing for Small to Medium Sized Businesses and Nonprofits. MORE

Perhaps you already have a list of companies that could donate to your organization. Once you have that list, the next step is to determine who the real decision makers are in each company and how you can get in front of them to present your case. Remember that the decision maker might not be the person who has the most visibility in the company. For companies that have a single decision maker, your job might be a bit easier. MORE

I’ve been a fan of the Rainforest Alliance since their famous “Follow the Frog” video in 2012. This year they’re back with another video. It’s not as good as last year’s, but it’s still fun and spot-on. MORE

You could be SAVING THE COMPANY. Want a big list of which big conglomerates own which organic food companies? organic-companies-owned-by-conglomerates to print and bring with you on your way to the grocery store. Or a person from their company on your board? That’s why companies should be falling over themselves to give to you. one out of six consumers will stop buying a product altogether if they discover that they don’t like the parent company.” MORE

One of the classic mistakes we make when we try to interest companies in supporting our cause - or in joining forces in cause marketing - is to focus on what we want from the company. We forget we must make a case for what we can do for the company. My colleague Kate Olsen recently posted on her blog advice for companies on selling cause programs internally. Figure out the top business and philanthropic agendas of the company, and show how your ideas speak to them. MORE

People and companies will give of their time or money once to a cause because they think it''s the smart thing to do. cause marketing strategy cause marketing campaigns Cause Marketing Jobs cause marketing examples cause marketing companies cause marketing Last Monday, July 22, 2013, March of Dimes released the annual results of its campaign with Kmart. now in its thirtieth year. MORE

Fundraising Lead Generation benefits of donating to a nonprofit benefits of donating to charity charity offers donor value proposition non-profit value proposition why companies should give back to community MORE

In its April 2013 issue, Fast Company reviews the numbers at the alpha crowdfunding site Kickstarter and they’re crazy: 86 million unique visitors, 2.2 Fast Company says that in 2012, 82 percent of the projects used video to tell their story. Shehinx used Kickstarter to launch the company. Shethinx Kickstarter AFRI-pads crowdfunding BOGO Cause marketing BOGO Cause Marketing National Endowment for the Arts Fast Company Buy One Give One MORE

[Blogger's Note: What follows is an email exchange between Jack, who owns a promotional products business in Greensboro, North Carolina, and your's truly.]Hi Hi PaulI have a small promotional products logowear business and want to donate a portion of sales to my client’s charities. How do I get started? Please add me to your GoogleGroup.Thanks,JackHi Jack:To really answer your question I’d need to. MORE

On October 18 2011 I wrote a post about the Boston College Center for Corporate Citizenship 2011 CSR Index and how by my reckoning six of the top ten and 33 of the 50 companies listed did at least some cause marketing. What companies make up the the "six" of the top ten and "33" of the 50? I’ve counted as cause marketers companies whose subsidiaries do cause marketing. If you feel like I’ve mislabeled any company herein, please let me know. 14 Hershey Company 74.06 MORE

It’s true: a lot of big, national companies won’t work with local nonprofits. They prefer to work with big national charities. But that shouldn’t stop you from asking because, well, you just never know until you ask! MORE

So, quite often, I get emails like the one below, from kids wet behind the ears, just following orders, trying to get the word out about their event/product/company and wanting me to blog/tweet/endorse the product in some fashion. announced the third annual *Big Important Event* presented by *Big Stupid Company* on date. MORE

Other companies Tony's is working with to eradicate child slavery. Today on CauseTalk Radio , Megan and I talk to Peter Zandee , U. Sales Manager, Tony's Chocolonely , about their efforts to fight child slavery in the chocolate industry in West Africa. MORE

In the last of this week’s three-part series on research into consumer attitudes toward cause-related marketing, I want to focus on the increasing number of cause-related marketing campaigns that are designed to let consumers actively choose which charities a company supports. And when can consumer choice hurt or help a company? When the company chooses among charities, the fact there is more than one cause doesn’t matter much to the consumer. MORE

The online company generated $54 million for 22,000 charities, the most of any company on the list. It is vital for companies to understand the unique, market-level nuances to effectively participate in the CSR interchange. cause marketing statistics Cause Marketing Forum cause marketing conference cause marketing campaigns Cause Marketing Jobs cause marketing examples cause marketing companies cause marketing MORE

“Everyone is a Media Company” -Tom Foremski circa 2010. “Everyone is a Media Company, but no one is very good at it” -Tom Foremski circa 2011. “Everyone is a Media Company, but no one is very good at it, therefore newspapers should teach people how to be journalists as a replacement for lost revenue that they used to have before people stopped buying newspapers.” In it, he details how every company and nonprofit is a media company. MORE

Today on CauseTalk Radio , Megan and I talk to Sarah Delea , President of the Mondelez International Foundation (MIF) on the impact and results from its school and community-based gardening programs on five continents. MORE

Today on CauseTalk Radio, Megan and I talk to James Mitchener , Marketing Manager at Waste Industries , about the Full Circle Project , a customer-driven fundraiser that to-date has donated nearly $1 million to charities in nine need areas. Never Miss a Show - Sign Up for Email Updates. MORE

They occasionally work with Canadian and American companies to help people get hired, but primarily they help people figure out where they want their career to go. Our demographic piece is important to us as a company. Fire the Assholes, and the company culture will change. MORE

“Everyone is a Media Company” -Tom Foremski circa 2010. “Everyone is a Media Company, but no one is very good at it” -Tom Foremski circa 2011. “Everyone is a Media Company, but no one is very good at it, therefore newspapers should teach people how to be journalists as a replacement for lost revenue that they used to have before people stopped buying newspapers.” In it, he details how every company and nonprofit is a media company.

Those who were true believers in this company’s cause were considered idea leaders and influenced how other employees viewed their work,” said John Bingham, the lead author of the study and a professor of organizational leadership and strategy at BYU Marriott School of Management, but like yours truly, a alumnus of the University of Utah. “If That means nonprofit causes, but also companies like Whole Foods, Patagonia, and the Body Shop.

The background of the study and why Cone asked respondents to share what issues they wanted companies to stand up for. The universal expectation among consumers that companies balance profit with purpose. What were the hottest issues that consumers want companies to stand up for?

BBMG has a new guide out for cause-conscious companies. It’s called Disrupt & Delight and it outlines five principles that reflect the best work of socially responsible companies like Nike, Patagonia and Unilever. Is your organization working with other nonprofits, advocates and companies to make the biggest change you can?

From The Wall Street Journal , “Under the voluntary agreement…the companies said they would market and distribute their drinks in a way that should help steer consumers to smaller portions and zero- or low-calorie drinks.

Perhaps you already have a list of companies that could donate to your organization. Once you have that list, the next step is to determine who the real decision makers are in each company and how you can get in front of them to present your case. Remember that the decision maker might not be the person who has the most visibility in the company. For companies that have a single decision maker, your job might be a bit easier.

A new study conducted by Good.Must.Grow has found consumers are apt to like and buy products from socially responsible companies - but they also question the claims of corporations who say they are committed to the greater good. Seek out companies with values aligned with your nonprofit.

Fundraising Major Giving Planned Giving Charities charity charity blog company culture company goals ngo blogs nonprofit culture nonprofit marketing nonprofit organization cultures npo company culture Philanthropy philanthropy blog quitting your job signs that it's time to quitMost people I know are actually willing to earn less money as long as they love their job. Are you one of them? Do you love your job? If not, why? Does your organization stink?

Compare that to the one percent of pre-tax profits that generous companies donate to good causes. Company donations only cover ten to twenty percent of houses’ operating costs. There are so many lessons here for companies. McDonald’s has a public relations problem.

This weekend I decided to set myself an initial output objective surrounding my new “ Learn in 60 seconds video series. It is as follows: “Produce one new “Learn in 60 seconds video every Monday morning for the next 2 months.

Today on CauseTalk Radio , Megan and I talk to Sarah Delea , President of the Mondelez International Foundation (MIF) on the impact and results from its school and community-based gardening programs on five continents.

Today on CauseTalk Radio, Megan and I talk to James Mitchener , Marketing Manager at Waste Industries , about the Full Circle Project , a customer-driven fundraiser that to-date has donated nearly $1 million to charities in nine need areas. Never Miss a Show - Sign Up for Email Updates.

A new study featured in PR News from the Society for New Communications Research finds that companies have nothing on the 200 biggest charities when it comes to social media adoption: • Charities’ adoption of blogging outpaces both the Fortune 500 and the Inc.

It’s true: a lot of big, national companies won’t work with local nonprofits. They prefer to work with big national charities. But that shouldn’t stop you from asking because, well, you just never know until you ask!

Perhaps you already have a list of companies that could donate to your organization. Once you have that list, the next step is to determine who the real decision makers are in each company and how you can get in front of them to present your case. Remember that the decision maker might not be the person who has the most visibility in the company. For companies that have a single decision maker, your job might be a bit easier.

A new study conducted by Good.Must.Grow has found consumers are apt to like and buy products from socially responsible companies - but they also question the claims of corporations who say they are committed to the greater good. Seek out companies with values aligned with your nonprofit.

Fundraising Major Giving Planned Giving Charities charity charity blog company culture company goals ngo blogs nonprofit culture nonprofit marketing nonprofit organization cultures npo company culture Philanthropy philanthropy blog quitting your job signs that it's time to quitMost people I know are actually willing to earn less money as long as they love their job. Are you one of them? Do you love your job? If not, why? Does your organization stink?

Today on CauseTalk Radio , Megan and I talk to Lisa Lewis , Director of Marketing at Formation Data Systems (FDS) , a startup storage company, about an interesting cause marketing partnership with Oxfam involving giving goats to families in need! What can other B2B companies learn from it?

Other companies Tony's is working with to eradicate child slavery. Today on CauseTalk Radio , Megan and I talk to Peter Zandee , U. Sales Manager, Tony's Chocolonely , about their efforts to fight child slavery in the chocolate industry in West Africa.

In their 14 years of support, the company has raised more than $4.5 Today on CauseTalk Radio , Megan and I talk to Scott Goldberg , President of Bankers Life , a national life and health insurance brand, about their work with the Alzheimer's Association.

In the last of this week’s three-part series on research into consumer attitudes toward cause-related marketing, I want to focus on the increasing number of cause-related marketing campaigns that are designed to let consumers actively choose which charities a company supports. And when can consumer choice hurt or help a company? When the company chooses among charities, the fact there is more than one cause doesn’t matter much to the consumer.

Teva, the footwear company, started out making sandals for Colorado River Guides. But as the company grew the footprint of its corporate philanthropy got ever-wider and more diffuse. And at its founding in 1984, Teva supported the nonprofit Save the Colorado, as it still does today.

[Blogger's Note: What follows is an email exchange between Jack, who owns a promotional products business in Greensboro, North Carolina, and your's truly.]Hi Hi PaulI have a small promotional products logowear business and want to donate a portion of sales to my client’s charities. How do I get started? Please add me to your GoogleGroup.Thanks,JackHi Jack:To really answer your question I’d need to.

One of the classic mistakes we make when we try to interest companies in supporting our cause - or in joining forces in cause marketing - is to focus on what we want from the company. We forget we must make a case for what we can do for the company. My colleague Kate Olsen recently posted on her blog advice for companies on selling cause programs internally. Figure out the top business and philanthropic agendas of the company, and show how your ideas speak to them.

On October 18 2011 I wrote a post about the Boston College Center for Corporate Citizenship 2011 CSR Index and how by my reckoning six of the top ten and 33 of the 50 companies listed did at least some cause marketing. What companies make up the the "six" of the top ten and "33" of the 50? I’ve counted as cause marketers companies whose subsidiaries do cause marketing. If you feel like I’ve mislabeled any company herein, please let me know. 14 Hershey Company 74.06

To learn more about Dollars for Doers - company grants that reward employee volunteering with cash for nonprofits – I knew I had to speak to a nonprofit that worked with a lot of volunteers. Cradles to Crayons collects these items from community organizations and companies.

These chapters are a great addition to the conversation around cause as companies are looking for more step by step advice to get started and to stay on course with good works. There’s a great new book out for cause and corporate marketers: Good Works!

Today on CauseTalk Radio, Megan and I talk to Buffy Swinehart , Senior Manager, Cause Marketing for Aflac , on the company's Duckprints campaign to fight childhood cancer. What Buffy would recommend to other companies that are interested in creating and growing a cause marketing program.

Jim Collins, author of the best-selling book Good to Great , has three big recommendations for all organizations: Get the right people on the bus. Get the right people in the right seats. Get the wrong people off the bus. So what does this mean for you?

So, quite often, I get emails like the one below, from kids wet behind the ears, just following orders, trying to get the word out about their event/product/company and wanting me to blog/tweet/endorse the product in some fashion. announced the third annual *Big Important Event* presented by *Big Stupid Company* on date.

On today’s show, Megan and I talk to David Hessekiel , Founder and President of Cause Marketing Forum. David shares what’s on tap for the May CMF Conference in Chicago, including my session on Cause Marketing for Small to Medium Sized Businesses and Nonprofits.

I got the idea for this post from Fast Company. The more work companies squeeze out of people in unpaid overtime, the fewer new employees they have to hire. Work Your Proper Hours! Why is staying late equivocated to working hard?

They occasionally work with Canadian and American companies to help people get hired, but primarily they help people figure out where they want their career to go. Our demographic piece is important to us as a company. Fire the Assholes, and the company culture will change.

You could be SAVING THE COMPANY. Want a big list of which big conglomerates own which organic food companies? organic-companies-owned-by-conglomerates to print and bring with you on your way to the grocery store. Or a person from their company on your board? That’s why companies should be falling over themselves to give to you. one out of six consumers will stop buying a product altogether if they discover that they don’t like the parent company.”

People and companies will give of their time or money once to a cause because they think it''s the smart thing to do. cause marketing strategy cause marketing campaigns Cause Marketing Jobs cause marketing examples cause marketing companies cause marketing Last Monday, July 22, 2013, March of Dimes released the annual results of its campaign with Kmart. now in its thirtieth year.

Craig shares how people all over the world are looking to companies to provide immediate and long term relief after a disaster. Companies that don’t will face their own disaster in public relations and loss of consumer confidence and trust.

Fundraising Lead Generation benefits of donating to a nonprofit benefits of donating to charity charity offers donor value proposition non-profit value proposition why companies should give back to community

I’ve been a fan of the Rainforest Alliance since their famous “Follow the Frog” video in 2012. This year they’re back with another video. It’s not as good as last year’s, but it’s still fun and spot-on.

The online company generated $54 million for 22,000 charities, the most of any company on the list. It is vital for companies to understand the unique, market-level nuances to effectively participate in the CSR interchange. cause marketing statistics Cause Marketing Forum cause marketing conference cause marketing campaigns Cause Marketing Jobs cause marketing examples cause marketing companies cause marketing

And, while we're on the topic, could any company ever be morally upright enough to make donations to a good cause via cause marketing? If sugar and low fiber is the hangup with Share Your Breakfast, what about a company that actually makes low-fiber sugar, namely C&H? She’s really working up her dudgeon here… “The food industry is full of examples of companies saying one thing and doing another. We do want to believe in the goodness of companies.

In its April 2013 issue, Fast Company reviews the numbers at the alpha crowdfunding site Kickstarter and they’re crazy: 86 million unique visitors, 2.2 Fast Company says that in 2012, 82 percent of the projects used video to tell their story. Shehinx used Kickstarter to launch the company. Shethinx Kickstarter AFRI-pads crowdfunding BOGO Cause marketing BOGO Cause Marketing National Endowment for the Arts Fast Company Buy One Give One