The Ultimate List of Indian Advertising Networks

Posted On January 18, 2016

According to research firm eMarketer, Indian digital and mobile ad spend only took up 14% of total ad dollars in 2015. Digital ad spending in India is set to reach 22% of the total by 2018, with mobile advertising being 11% of that.

AdCchakra is a cross-channel programmatic ad platform that offers solutions on Web, Mobile, Video, and Social platforms. They have worked with clients such as Toyota, Toshiba, Jaypee Hotels & Results, Pahmina Builders, Sparx, DragontailX, Snapdeal.com, and Pan Bahar.

They have delivered over 1000+ Online Campaigns and 500+ Mobile Campaigns. Their Mobile Ad Formats are Page Pushdowns, Interstitials, Pre-Roll Videos on Mobile Web and Apps. For Video they’ve partnered with YouTube, Dailymotion, and DittoTV offering formats such as Pre-Rolls, Page pushdowns, and Smart Recommendations.

Collectcent is a mobile advertising and commerce platform specializing in Indian inventory. They have access to both mobile web and app inventory, with ad units offered such as Banners, Text Tags, App Billboards (Interstitials), Video, and Rich Media Ads.

Targeting options are location, device, category, time, ISP, Wifi, device OS, and Telco Intelligence they have from partnerships.

Website: http://games2winmedia.com/advertisers/Twitter: https://twitter.com/Games2winEmployees on LinkedIn: 100Founded: 2005HQ: Mumbai, India.Pricing Models: CPM, Flat RateContact Page: advertising@games2win.com
Games2Win is a a large gaming publisher with hits such as Parking Frenzy, Super Mom, The Fab Designer, totaling in over 45M downloads worldwide in the iOS, Android and Kindle app stores. Parking Frenzy was ranked at #1 in the US iTunes App Store for Free Apps and Games.

They have over 20M unique users, and can target by Geography, Game Category, Game Type, and Gender. Ad Units include Video and all Standard IAB Ad Units (On the Homepage, Category Page, and Game Page), as well as Roadblocks, Homepage Captures, Gamepage Captures, and Special Sponsored Zones. Other custom units they’ve done include Advergames, such as the Tic Tac Maze, Nissan Chamatcar, and Tech Jacket The Geldarian War.

Affle is a Mobile Audience as a Service platform. They have run over 5000+ campaigns through the platform, with ad units such as native, rich media, video, and app walls. Over 500M users profiled gives them greater targeting capabilities.

Affinity.com is a contextual, cross-platform ad network founded in 2006. They claim to have over 100,000+ advertisers and to deliver over 30B ad impressions per month. They have a direct network of more than 100 top ComScore publishers in India.

The MobiAdz is a mobile ad network specializing in Indian inventory, branded as a ‘convenient’ mobile marketing platform. They have over 100 advertisers with 500 campaigns in over 150+ countries and regions across the world.

Xapads is a programmatic ad exchange platform and ad network serving the Indian subcontinent. Publishers and Supply-Side Platforms can plug into them to get access to Advertisers and Demand-Side Platforms, and vice versa.

vCommission is India’s leading affiliate network on web & mobile to top Indian brands, with a network of over 17,500 affiliates. They have over 500 successful campaigns, 200 clients, with over 7 years of experience in the affiliate space.

Appcoach is a global mobile advertising agency and ad platform specializing in user acquisition in the APAC market. They have inventory partnerships with Google, Facebook, Tencent, Baidu, Alibaba, Efun, Changyou, Chukong, Glispa, and MdotM. On the client side, they have worked with Big Fish, Zynga, MachineZone, Com2Us.

Sulekha is the largest local service publisher serving over 40 cities in India, connecting tens of millions of users and local business in 800+ categories. (Similar to Thumbtack, or Yelp without the reviews)

They have over 20M visits/month from users seeking to purchase local goods, with over 75,000+ paying SMB customers and 4M+ business listings. They have 1500+ brands advertising with them.

AndBeyond.Media is a programmative native ad marketplace specializing in the Indian subcontinent. They offer both Native and Premium Programmatic ad units, and can reach users cross-device like Text, Image, Display, and Video. They also claim to serve only 100% Viewable and Transparent ads.

Adtycoons is a cross-channel Indian ad network with a reach of over 40B impressions per month. They offer display, video, and rich media placements across online and mobile, with targeting options like Behavioral, Channel, Contextual, and Geographic. Ad Units they offer include: Sliders, POP’s, Page Pusher, Skinning.

Some clients they’ve worked with include Kotak, Bharat Matrimony, CommunityMatrimony.com, PolicyTiger.com, Ikoo.com, Goibibo.com, MakeMyTrip.com, and ICICIBank.

Adadyn is a self-serve programmatic ad platform that offers intelligent retargeting, prospecting, and personalized creative. They have access to over 2B Desktop Impressions daily, 300M Mobile Impressions Daily, Access to inventory in over 136 Countries, and detect over 1M Fraudulent Impressions Daily.

They primarily work with clients in the travel and retail verticals with Airlines Marketers, Hotel Marketers, Booking Sites, and Fashion Brands, Subscriptions & Clubs, and Luxury Goods. Partners of theirs include Appnexus, OpenX, Doubleclick, The Media Trust, Forensiq, and Lotame.

Ybrant Digital is one of the longest-serving Ad Networks and Publishers with a global presence. They serve over 35B to 40B impressions per month over channels such as Display, Mobile, Video, Social, and Search. They are most well known for owning proprietary media properties such as Lycos, Gamesville, getMedia in Latin America, and travel websites in Australia.

Vserv is an Global, India-based mobile ad platform that focuses in user data to enhance targeting. They track over 500M unique user profiles, with over 80+ Attributes across 25+ User Personas, from multiple sources like Telcos, Apps, Offline partners, and DMPs. They can retarget users cross-device from Desktop to Mobile Sites/Apps, and also acquire new users on any mobile sites or apps.

They offer targeting options such as Geography, Carrier, Platform, Handset, Demographic, Time, and Popular Channels. Ad Units include video, rich media, interstitial, banner, or text placements on both mobile app and mobile wap.

DGM is India’s leading digital media platform and performance marketing network with aggregated inventory from over 20,000 websites across India. They work with over 300 blue-chip Indian brands and serve over 500k actions across 200M clicks per month.Channels they offer are Display, Email, Social, and Search.

Tyroo is an India-based global ad technology company that delivers over 270B impressions with 55M engagements, reaching over 100M consumers across 15 different markets. They offer native advertising, remarketing, and programmatic solutiosn for both mobile app and mobile web.

SVG is one of the largest Indian Digital Media Networks with a reach of over 150M unique visitors. They own a variety of businesses including Tyroo, DGM India, Seventynine.mobi, and Komli Media. Through all these entities they can reach over 70% of audiences across India.

They work with almost every online commerce, mobile first, and consumer brands in the region through products such as Product Listing Ads, Affiliate Marketing, Dynamic Re-Targeting, Video, Natives Ads, and Social.

YuMe is a publicly listed global multi-screen video ad network. They can serve video ads across online, smartphone, tablet, and connected TV for both brand and performance advertisers.

Their Connected Audience Network is over 257M monthly unique viewers, aggregated across over 1,500 digital media properties. In the US they can reach over 155M monthly unique viewers, with up to 1.25B monthly video streams and work with 457 global brands. Their SDKs also collect more than 200B data points annually.

Creafi Online Media is a global ad network offering media from 1000s of segmented sites and 44 content channels. They work with over 3000+ publishers in over 190 countries, and can reach over 30M+ daily uniques, serve over 20B+ impressions per month, through 2600+ active advertiser campaigns per month.

Clicksor is a contextual and programmatic advertising network with over 12 years of experience, and 3M ads served per hour. They claim to have over 150,000 premium publishers with inventory in over 196 Countries, and being able to convert over 1M+ leads per month.

Amobee is a cross-channel ad platform and agency purchased by Singtel in 2012 for $320M. Their platform allows advertisers to reach consumers across Display, Video, Mobile, Email, Social, and Content Ads. They have over 1000 direct publisher relationships, and over 250M+ unique consumer profiles and 100+ Data partners, with over 200k+ new records per day.

Infolinks is a cross-platform intent basedad network . They are known most for in-text and in-image ads, which appear on over 125,000 websites worldwide. They’ve analyzed over 2 trillion keywords, with 2.5B monthly ad views available to advertisers. Their Ad Units are InFold, InScreen, InText, InTag, and InFrame.

AppLift is an mobile app marketing platform specializing in mobile games. They have 500+ active advertisers, with 5000+ media partners in their app publisher network. They also have a programmatic self-service platform that’s integrated with over 30 SSPs and ad exchanges, providing a reach of over 50B daily impressions on mobile video, native, and display inventory. They claim to be able to reach over 1B users a month.

Exoclick is a global ad network with a reach of over 125B Impressions per month. They have 120,000+ Active Campaigns, 65,500+ Active Publishers, 1,500+ Active Advertisers, with their top channels being Mobile, Web, Tablets, and Smart TVs.

glispa is a mobile marketing platform with offices in Berlin, Beijing, San Francisco, Bangalore, Sao Paulo, and Tel Aviv. They specialize in App Ranking, User Acquisition, and Native Formats, as well as services beyond mobile like Search, Social, and Display.

Their gBoost product partners with over 150+ app discovery and burst partners, and are able to do so in 25+ markets. Their gPerform product has a reach of over 1B mobile & web users across the globe, with Risk-free CPI/CPE/CPA pricing. Their gNative product has a 100% fill rate with over 1000 direct advertisers.

Advertise.com is a cross-channel ad network with over 14 years of experience, and over 300M pageviews delivered to clients every month. They offer contextual, display, and remarketing solutions. Some Ad units include: AdDock, InText, InterYield (PopUnders), XML Feeds, and Banner Ads.

Zedo is known for being a larger independent player in the publisher ad server space. They’ve now launched Zinc, that allows advertisers and agencies to serve video and display ad units across their publisher partner audience, across desktop, tablets, and phones.

They have set categories such as Beauty, Health, News, Travel, Luxury, Sports, Decor, Auto, Entertainment, Food, Hispanic, Fashion, and can reach over 109M US monthly uniques through 80B monthly US impressions across 18,000 publishers through Zinc.

Taboola is a content marketing and and native advertising platform with a reach of over 750M unique monthly users, with over 300B monthly recommendations, and 5M+ pieces of content in their marketplace.

Publisher partners include: The Weather Channel, Tribune, The Atlantic, Eurosports, Yahoo! Japan, NBC, Time Warner Cable, L’Express, MailOnline, and Business Insider. Brand advertisers they work with are The Motley Fool, Ancestry.com, The Atlantic, GE, Ben & Jerry’s, and Verizon.

Outbrain is a content discovery and audience amplification platform with a reach of over 557M users through 200B monthly recommendations. Their mobile ad uinits include In-Stream, Articles, Interstitials, and Popups.

Fidelity Media is a an ad network and SSP that offer placements across both mobile and display. Their targeting options include: Channel, Country, OS (Desktop or Mobile), and Devices (PC, Tablet, Smartphone).

Propeller Ads is a display, video, and mobile ad network that specializes in performance advertising. They have a reach of over 200M banner impressions daily and 30M click impressions, and specialize in Geos: US,GB,IN,DE,BR,NL,PK,ID,SA,FR,JP,TR,ES,RO,CA. Targeting options include: geo, day parting, by frequency capping, by OS, by device, by ad placement and site.

Revenuehits is a performance-based CPA ad network that helps publishers monetize their inventory and online assets: toolbars, websites, search, widgets, and IM applications. They deliver more than 2B impressions daily and offer targeting options such as Contextual and Geographic targeting.

AdTheorent is an RTB-enabled mobile ad platform that uses big data and predictive modeling to deliver intelligent mobile advertising. They now also offer desktop data to power their mobile targeting. They analyze over 50,000 advertising impressions per second, and use real-time machine learning to build predictive models of audiences. They also have 242M unique ID’s through 3rd party data sources, and information on over 101M US households.

Some brands working with them include Coca Cola, McDonald’s, Pepsi, Dell, L’Oreal, MTV, Foot Locker.

Appsunion is a mobile ad network with access to over 80B impressions per month, with offices in Hong Kong, China, India, Indonesia, and the USA. Ad units offered are banner, interstitial, native, and video ads.

Vdopia is a global programmatic mobile video ad platform with access to over 32B+ mobile video ad auctions per month, 159M monthly mobile uniques, and has a top 20 mobile audience reach in the US. They work with over 9,000 mobile web and app publishers, 35+ 3rd party data partners, and over 63 of the AdAge top 100 top advertisers.

Pulsepoint is a global cross-channel ad network that was formed in 2011 as the result of the merger of CONTEXTWEB And Datran Media. The specialize in global programmaic buying and selling, with access to over 800B annual impressions available, and 110B ad transactions per month available through their platform. They also analyze over 40 data attributes per millisecond with 12 Brand Safety & Transparency filters that have to clear for every impression.

Buyers can either execute buys through OpenRTB or Programmatic Direct buys, and they also have a Content Marketing platform.

Cheetah Mobile is one of the largest Android App Developers in the world, with hit apps such as Clean Master, CM Security, CM Launcher, and Battery Doctor. They have a maassive global footprint of 440M monthly active users, with premium ad placements such as native, in-stream, interstitial, in-banner and video formats.

They have over 1,000 direct publishers in over 70+ countries, with over 500+ major brands running campaigns with them. They also have captured over 1B anonymous user behavioral traits that bring dynamic categorization even more granular than just demographic or psychographic segmentation.

Ironsource is one of the largest independent mobile advertising technology companies in the world. They own MobileCore, InstallCore, and most recently purchased Supersonic to round out their offering.

With over 3.5B installs driven to-date, and over 6M successful new installs per day and over 450M unique users reached across all major geos, devices, and platforms, ironSource has a massive footprint in the mobile world.

Exponential is one of the longest-standing Ad Networks in the industry. They have a global reach with over 30+ offices worldwide. They have a reach of over 600M consumers globally, across 2000+ premium publisher partners, 2B+ user events, a 50,000 data point topic tree, and can reach users across both desktop and mobile devices.

Conversant Media is one of the largest cross-channel global ad networks with a reach of over 150M+ users, 80B interactions per day, and 1 Trillion daily real-time decisions. They have over 6,000 direct publisher integrations across 3.3M websites and 173,000+ mobile apps in their network. They also have acess to over 20B+ monthly RTB impressions across 25 leading ad exchanges, and drive over 1.9B clicks monthly.

They have over 4,000 clients that include 400+ blue chip brands and 65 of the top 100 Internet Retailers. Some of these clients include: DigitasLBi, Anthropologie, Ogilvy, Intui TurboTax, Old Navy, Hotels.com, AKQA, The Tile Shop, Air New Zealand, Gap, Urban Outfitters, OMD, Banana Republic, Starcom, M&C Saatchi, Travelocity, Cabela’s.

Mobvista is a China-based global mobile ad network that recently went public on the National Equities Exchange. They specialize in user acquisition and mobile game publishing and have 10B daily impressions available through their network. They have over 800+ advertisers, serve ads in 240+ Countries & Regions, are integrated with 10,000+ traffic sources, and have access to 300B+ Monthly Impressions Worldwide.

Airpush is one of the pioneers in Android mobile advertising. They originally started out with Push notification ads, but quickly branched out into many other ad types. They also have a self-serve Demand Side Platform and have over 12 Ad Formats including: Abstract, Abstract with Video, HD Video Abstracts, Banner Info, Push Info, Icon Info, Video Info, AppWall Info, Dialog Info, Landing Info, Rich Media Info, and Overlay Info.

Clickky is one of the Largest Mobile App Marketing Platforms in the world, that focuses on a few markets: Canada, the United States, Europe, Russia, Australia, Southeast Asia, and China. They offer non-incentivized and incentivized ad formats, with a whole host of other ad units such as: Offerwalls, Interstitials, Banner Ads, AppWalls, and Video Ads.

Millennial Media was one of the largest independent mobile ad networks until it was acquired by AOL / Verizon in Sept 2015. They have a reach of over 700M global users monthly, with over 65k+ apps and sites integrated into their platform, and now have a 100% Viewability Guarantee.

Opera Mediaworks is the world’s leading independent mobile advertising platform built for the world’s largest brands. They have a global reach of over 800M consumers, and work with some of the world’s largest brands and agencies such as McDonalds, Havas, The Home Depot, eBay, Samsung, Coca Cola, Mastercard, Victoria’s Secret, Publicis, WPP, Chevrolet, Sky, Omnicom Group, and Digitas.

Advertising.com is a cross-screen ad network purchased by AOL in 2004 for $435M. They can reach over 596M global unique users, through their exclusive network partners, as well as through their programmatic Demand-Side Platform. Their platform allows marketers to reach consumers across desktop, mobile, tablet, and connected TVs

They have partnerships with 74 of the comScore top 100 sites as well as AOL’s entire catalog of digital properties, along with 6000 sites in their network. They also have a behavioral data network of over 1500 sites, with addressable data on 60M consumers. Their AdLearn Demand-Side Platform also processes over 4B transactions and 3.5B RTB impressions on a daily basis. They also claim to work with over 92 of the AdAge top 100 advertisers.

Yahoo still has a decent audience reach in India despite having much lower marketshare for search than Google. They have multiple properties across: Search, Social, Email, News, Shopping, Video, Q&A, Lifestyle, Technology, Blogs, Finance, and Career. They are also one of the top 5 websites in India, with over 7.2M daily visitors, and 39M monthly visitors to Yahoo! India sites. They also have over 24M monthly visitors to the Yahoo! India Homepage. Their main content categories is Cricket, Celebrity, Lifestyle, Mail, Finance, Movies; Their mobile product reaches 22M users across India.

Apple iAd allows advertisers to reach users in over 100 countries around the world. They can be displayed on the entire iAd network, or even in their News, Wallet, or Music native Apple Apps.

According to Statista, the iOS platform only has less than 2% marketshare in India (as compared to Android’s 60% dominance), but Workbench allows advertisers to reach users with iOS devices through a self-service platform.

Google has an extremely dominant marketshare position in India for search engines, clocking in at over 96% marketshare (highest of any country). Android holds a very healthy 60%, with the rest of the phone market being extremely fragmented with Nokia taking second place with feature phones.

According to Statista, Twitter had 20M users in India as of 2015. The growth seems slow and steady, but The Hindu states that Twitter only accounts for 17% of social networking usage in the country. This is due to the lower internet penetration rate in India. Twitter’s lower user penetration in India is shadowed by Facebook’s over 100M users in the country.

Facebook has a very dominant position in the Indian subcontinent. As of July 2015, Facebook stated that it had broken the 125M mark for it’s userbase in India. Most of these users are acrossing the platform through their mobile phones, with the platform clocking in at 114M MAUs.

Over 59M users in India are accessing Facebook on a daily basis. with 53M of those accessing the service from their mobile device. With that kind of engagement there definitely are significant mobile advertising opportunities for a population with a rising GDP per capita and smartphone penetration.

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