the dad test

For about one-third of babies and young children, their primary caregiver is their father. And most dads today pitch in with child care and have some working knowledge of how a diaper works. So it’s not hard to see why some parents are annoyed at the new “Dad Test” campaign for Huggies diapers. The concept: leaving babies alone with their dads for five days is somehow the “ultimate test” of the quality of diapers and wipes.