Whether you’re a big believer in marketing, or you think that if you build it people will buy it, the fact is that your business is a brand. Your brand is like your business card, and it’s what people will experience long before they actually do business with you. It precedes you, and it’s something that you need to fine-tune constantly if you want to be able to stand out from the crowd.

To give you plenty of food for thought, we’ve put together a simple 5 minute read that will tell you everything you need to know about a commonly overlooked creative tool: the style guide. Have a read, sit back and reflect, and then put the hints and tips into action. Your brand will be all the better for it in no time at all.

A style guide saves you from wasting time discussing tangential ideas

The first thing to note about a style guide is that it will always save you time in the long run. People will probably think you’re indulging in a drawn out needlessly creative endeavor when you suggest creating a style guide, but that couldn’t be further from the truth.

It will take some time to get it right, but that’s just the cost of building a brand that actually stands for something. Commit to finishing your guide no matter what, and always remember that it will save you plenty of time later on. It’s there as reference material for the lifetime of your business, and it will prove invaluable when it inevitably comes time to rebrand, or when you’re launching a new product or service. The more you put into it now, the more it will give back when you need it.

It will ensure you stay ‘on-brand’ at every creative turn

Staying true to your brand is easier said than done. When you’re in the thick of it and faced with half a dozen mounting deadlines it can be all too easy to churn out a logo that’s okay, and a tagline that you think is ‘good enough’. The problem is that once you launch them into the market they’re now the face of your brand. If they don’t fit with what you’ve done before then they’ll just confuse people.

You could always retract them, but then you just look like you’re chopping and changing the offering based on negative feedback. And that’s a surefire to lose your voice of authority and open yourself up to further criticism. Your audience doesn’t want to believe that you’re just telling them what they want to hear. They want to believe that you’re the authority, the thought leader, and the trendsetter that they’ve been waiting to buy into.

They connect your brand to your target audience

If you want to know why style guides matter, all you need to do is think about the last bad branding exercise you saw. It could be a website, fashion label, home collection, or anything that left you speechless. With so many different creative threads to play with, you’ll probably have been confused at how they could have got it so wrong.

The issue will, more than likely, have been that there was no style guide in place. The style guide is what you use to ensure there is uniformity and a common thread running through every aspect of a marketing campaign. It’s easy to copy and paste the same old tagline, but there’s a lot more to uniformity than that. You need to tailor each offering so that it’s suitable for every new platform and setting, but in a way that’s sensitive to the core of your brand. Which leads us nicely onto the next point on our list.

You can express your brand’s core ethos in a variety of different mediums

Your brand needs to have something at the center of it if it’s going to connect with the people you want to do business with. It’s an emotion that it evokes in people, and it will be far stronger than their memory of your latest tagline, sale, or discount offer.

The problem with tackling different promotional mediums without a style guide is that most of the time a different person will have input into each platform. You may all be working for the same end goal, but unless there is central creative guide you can all refer back to then it’s unlikely you’ll end up pulling in the same direction.

Your customers will actually know what you stand for

Businesses like the The Word Point work in a very specialist niche, and so need to target a specific section of the online market. This means that they need to stand for something, and just as importantly, they need to ensure that their customers know they stand for it.

By compiling a style guide that focuses on precision, flexibility, and knowledgeable input they can build a creative framework around their brand. If you can do the same, you’ll be able to tell a potential audience of millions what your business stands for.

What should your style guide include?

The specifics will depend on the size of your brand, and what industry you work in, but there are a number of core features every style guide must have:

Your logo, along with alternative forms that are used in specific settings, or on specific platforms

Guidelines on the position, sizing, and background colors of all content pages and their contents

Base typography that will be used for all of your content

Your core color palette that can be referred to when designing new content

A list of things to be avoided at all costs as they are not in alignment with your brand’s ethos

Static or dynamic style guides?

A style guide has to be a dynamic document, but one that is governed by a certain set of creative rules:

Guides need to evolve with the times so that they reflect the changes businesses undergo as the years go by

They must adapt to the launch of new sections of the business, but do so in a way that brings the new ventures under the same core brand of the business

Style guides cannot be chopped and changed purely because a new idea doesn’t fit in with them. Think about whether the new idea has had anything like the degree of thought put into it as the style guide, and then decide which one you’re going to keep

Getting the balance right between process and creativity

The final thing to say is that a style guide is a great way to help you find the right balance between process and creativity. If you have a deadline, it can be all too easy to submit something that does the job and be done with it.

What the style guide does in these instances is keep your output honest so that you can see whether your new content actually adds anything to your brand. Often you’ll find that referring back to the style guide points you in a subtly different direction that makes all the difference to the finished article. Ideal if you want to enhance your brand every single day.

BIO: Pauline speaks Portuguese, English, Spanish and Italian. She travelled the world to immerse herself in the new cultures and learn languages. Today she is proud to be a voting member of the American Translators Association and an active participant of the Leadership Council of its Portuguese Language Division.

Whether you’re a big believer in marketing, or you think that if you build it people will buy it, the fact is that your business is a brand. Your brand is like your business card, and it’s what people will experience long before they actually do business with you. It precedes you, and it’s something that you need to fine-tune constantly if you want to be able to stand out from the crowd.

To give you plenty of food for thought, we’ve put together a simple 5 minute read that will tell you everything you need to know about a commonly overlooked creative tool: the style guide. Have a read, sit back and reflect, and then put the hints and tips into action. Your brand will be all the better for it in no time at all.

A style guide saves you from wasting time discussing tangential ideas

The first thing to note about a style guide is that it will always save you time in the long run. People will probably think you’re indulging in a drawn out needlessly creative endeavor when you suggest creating a style guide, but that couldn’t be further from the truth.

It will take some time to get it right, but that’s just the cost of building a brand that actually stands for something. Commit to finishing your guide no matter what, and always remember that it will save you plenty of time later on. It’s there as reference material for the lifetime of your business, and it will prove invaluable when it inevitably comes time to rebrand, or when you’re launching a new product or service. The more you put into it now, the more it will give back when you need it.

It will ensure you stay ‘on-brand’ at every creative turn

Staying true to your brand is easier said than done. When you’re in the thick of it and faced with half a dozen mounting deadlines it can be all too easy to churn out a logo that’s okay, and a tagline that you think is ‘good enough’. The problem is that once you launch them into the market they’re now the face of your brand. If they don’t fit with what you’ve done before then they’ll just confuse people.

You could always retract them, but then you just look like you’re chopping and changing the offering based on negative feedback. And that’s a surefire to lose your voice of authority and open yourself up to further criticism. Your audience doesn’t want to believe that you’re just telling them what they want to hear. They want to believe that you’re the authority, the thought leader, and the trendsetter that they’ve been waiting to buy into.

They connect your brand to your target audience

If you want to know why style guides matter, all you need to do is think about the last bad branding exercise you saw. It could be a website, fashion label, home collection, or anything that left you speechless. With so many different creative threads to play with, you’ll probably have been confused at how they could have got it so wrong.

The issue will, more than likely, have been that there was no style guide in place. The style guide is what you use to ensure there is uniformity and a common thread running through every aspect of a marketing campaign. It’s easy to copy and paste the same old tagline, but there’s a lot more to uniformity than that. You need to tailor each offering so that it’s suitable for every new platform and setting, but in a way that’s sensitive to the core of your brand. Which leads us nicely onto the next point on our list.

You can express your brand’s core ethos in a variety of different mediums

Your brand needs to have something at the center of it if it’s going to connect with the people you want to do business with. It’s an emotion that it evokes in people, and it will be far stronger than their memory of your latest tagline, sale, or discount offer.

The problem with tackling different promotional mediums without a style guide is that most of the time a different person will have input into each platform. You may all be working for the same end goal, but unless there is central creative guide you can all refer back to then it’s unlikely you’ll end up pulling in the same direction.

Your customers will actually know what you stand for

Businesses like the The Word Point work in a very specialist niche, and so need to target a specific section of the online market. This means that they need to stand for something, and just as importantly, they need to ensure that their customers know they stand for it.

By compiling a style guide that focuses on precision, flexibility, and knowledgeable input they can build a creative framework around their brand. If you can do the same, you’ll be able to tell a potential audience of millions what your business stands for.

What should your style guide include?

The specifics will depend on the size of your brand, and what industry you work in, but there are a number of core features every style guide must have:

Your logo, along with alternative forms that are used in specific settings, or on specific platforms

Guidelines on the position, sizing, and background colors of all content pages and their contents

Base typography that will be used for all of your content

Your core color palette that can be referred to when designing new content

A list of things to be avoided at all costs as they are not in alignment with your brand’s ethos

Static or dynamic style guides?

A style guide has to be a dynamic document, but one that is governed by a certain set of creative rules:

Guides need to evolve with the times so that they reflect the changes businesses undergo as the years go by

They must adapt to the launch of new sections of the business, but do so in a way that brings the new ventures under the same core brand of the business

Style guides cannot be chopped and changed purely because a new idea doesn’t fit in with them. Think about whether the new idea has had anything like the degree of thought put into it as the style guide, and then decide which one you’re going to keep

Getting the balance right between process and creativity

The final thing to say is that a style guide is a great way to help you find the right balance between process and creativity. If you have a deadline, it can be all too easy to submit something that does the job and be done with it.

What the style guide does in these instances is keep your output honest so that you can see whether your new content actually adds anything to your brand. Often you’ll find that referring back to the style guide points you in a subtly different direction that makes all the difference to the finished article. Ideal if you want to enhance your brand every single day.

BIO: Pauline speaks Portuguese, English, Spanish and Italian. She travelled the world to immerse herself in the new cultures and learn languages. Today she is proud to be a voting member of the American Translators Association and an active participant of the Leadership Council of its Portuguese Language Division.

There are two main ways you can boost sales of your products on Amazon: drive more traffic to your listing, or increase conversion rates, that is the percentage of visitors who actually make a purchase.

When it comes to improving conversation rates, one of the essential elements to consider is great product design. Check these tips and ideas for great Amazon Product Design which will help you to improve conversions, boost sales, and grow your business.

Start With More Ideas, Not Less

When designing a product it is best to start with as many ideas as possible: you can narrow them down later, but the more ideas you start with the more likely you are to have that one winning idea. Start by brainstorming as many product ideas as you can. Conduct research – talk to previous customers and your ideal target customers to see what they’re interested in buying. Be as creative as possible to come up with a long list.

Conduct Market Research

Once you have a healthy ideas bank, you can start to narrow down that list to things you think will sell. A good place to start with this is to conduct market research. There are many ways to do this – surveys, trade shows, online trend tools and industry news and blogs, to name a few – and all are important to gauging the market to get a feeling for the kinds of products customers will be looking to buy. Knowing and listening to your existing customer base is also key in this process – they can give you great insights. Of course, you should simply look to designing a product simply because of sales potential, but you also don’t want to design something no one will buy because there is simply no market demand.

Consider Your Brand

As an Amazon seller, your store is your brand. Branding is incredibly important in any kind of business: it tells your customers who you are, helping you build relationships and trust with your customer base. When designing products for Amazon always keep your brand in mind. Will the product be in line with your brand as a seller? Does it appeal to your target customer? Most successful Amazon stores have cohesive ranges of products which reflect their strong brand.

Look To Your Competitors

Competitor analysis is an important tool in product design. Look at what products your competitors are selling, what is successful and, even more importantly, what isn’t. Read the negative reviews which customers have left on similar products to see what features you could add to address these concerns. Better to learn from your competitors’ mistakes rather than make these mistakes all over again yourself!

Don’t Forget Legal Concerns

This will not be necessary in every case, but in some cases it is advisable to patent new product designs. A patent can be advisable if you have created a new manufacturing process as part of your product design, your product relates to a discovery in a new field, or if you are looking for external investment. Patents can be expensive, so if you are unsure a good middle-ground could be to file a provisional patent application.

]]>

There are two main ways you can boost sales of your products on Amazon: drive more traffic to your listing, or increase conversion rates, that is the percentage of visitors who actually make a purchase.

When it comes to improving conversation rates, one of the essential elements to consider is great product design. Check these tips and ideas for great Amazon Product Design which will help you to improve conversions, boost sales, and grow your business.

Start With More Ideas, Not Less

When designing a product it is best to start with as many ideas as possible: you can narrow them down later, but the more ideas you start with the more likely you are to have that one winning idea. Start by brainstorming as many product ideas as you can. Conduct research – talk to previous customers and your ideal target customers to see what they’re interested in buying. Be as creative as possible to come up with a long list.

Conduct Market Research

Once you have a healthy ideas bank, you can start to narrow down that list to things you think will sell. A good place to start with this is to conduct market research. There are many ways to do this – surveys, trade shows, online trend tools and industry news and blogs, to name a few – and all are important to gauging the market to get a feeling for the kinds of products customers will be looking to buy. Knowing and listening to your existing customer base is also key in this process – they can give you great insights. Of course, you should simply look to designing a product simply because of sales potential, but you also don’t want to design something no one will buy because there is simply no market demand.

Consider Your Brand

As an Amazon seller, your store is your brand. Branding is incredibly important in any kind of business: it tells your customers who you are, helping you build relationships and trust with your customer base. When designing products for Amazon always keep your brand in mind. Will the product be in line with your brand as a seller? Does it appeal to your target customer? Most successful Amazon stores have cohesive ranges of products which reflect their strong brand.

Look To Your Competitors

Competitor analysis is an important tool in product design. Look at what products your competitors are selling, what is successful and, even more importantly, what isn’t. Read the negative reviews which customers have left on similar products to see what features you could add to address these concerns. Better to learn from your competitors’ mistakes rather than make these mistakes all over again yourself!

Don’t Forget Legal Concerns

This will not be necessary in every case, but in some cases it is advisable to patent new product designs. A patent can be advisable if you have created a new manufacturing process as part of your product design, your product relates to a discovery in a new field, or if you are looking for external investment. Patents can be expensive, so if you are unsure a good middle-ground could be to file a provisional patent application.

]]>http://www.colourlovers.com/blog/2019/02/18/ideas-amazon-product-design/feedTop 5 VR Designing Softwarehttp://www.colourlovers.com/blog/2019/02/12/top-5-vr-designing-software
http://www.colourlovers.com/blog/2019/02/12/top-5-vr-designing-software#commentsTue, 12 Feb 2019 11:35:28 -0600http://www.colourlovers.com/blog/2019/02/12/top-5-vr-designing-softwareAs we mentioned in our previous article, the thing with VR software is that everybody has a preference and each company is developing new features every day. Here are top picks from designers around the world, and some of their main features.

1. Unity 3D

Researching many different tools, Unity still stays our number one for all purposes - gaming, real-time film, architecture. If you are already familiar with C# or JavaScript, scripting with Unity will be easy to adapt to and prototype your virtual reality apps real quick. There is a large community built around Unity technology and your design is easy to export to any platform you want.

2. Forge

Developed by Autodesk, Forge represents a great platform with team management features. Their great toolkit enables you to merge your design with engineering and enable you tools such as Model Derivative API, Reality Capture API and many more.

3. SketchUp

This modeling application was developed by Google, with excellent tutorials to get everyone to model basics quickly. This is an absolute winner for beginners, to get you used to the language quickly before you move on to modeling on some more professional platforms. There is a free trial for this software, so see for yourself.

4. Blender

Blender is a perfect example of what you can move on from SketchUp, although you can also dive into it straight away. Blender is open source and free for all, which makes it favorite for many developers. This software uses Python and it is compatible with Linux, Windows, and Mac. Another great advantage is the ability to export your work in many different formats, including a format for JanusVR with a free open source plugin FireVR.

5. Unreal Engine UE4

UE4 is the main competitor to Unity 3D, also a leading gaming software with many integrations, wide store, and good support. It is comparably good as Unity, although some say the results are much more realistic and with better navigation. Unreal Engine also allows you to export to various formats, although not as much as Unity.

These are our current top five picks of software to design an awesome virtual reality. Their abilities range based on their target groups - some are more basic like SketchUp, and some way more advanced like Unity 3D and UE4. What software do you prefer for designing and modeling virtual reality? What are the most important features for you, how important are the learning materials and the community?

Tell us more about your experience in the comment section below.

Author:

Nina Petrov | @fusion_writer | www.ninapetrov.com

]]>As we mentioned in our previous article, the thing with VR software is that everybody has a preference and each company is developing new features every day. Here are top picks from designers around the world, and some of their main features.

1. Unity 3D

Researching many different tools, Unity still stays our number one for all purposes - gaming, real-time film, architecture. If you are already familiar with C# or JavaScript, scripting with Unity will be easy to adapt to and prototype your virtual reality apps real quick. There is a large community built around Unity technology and your design is easy to export to any platform you want.

2. Forge

Developed by Autodesk, Forge represents a great platform with team management features. Their great toolkit enables you to merge your design with engineering and enable you tools such as Model Derivative API, Reality Capture API and many more.

3. SketchUp

This modeling application was developed by Google, with excellent tutorials to get everyone to model basics quickly. This is an absolute winner for beginners, to get you used to the language quickly before you move on to modeling on some more professional platforms. There is a free trial for this software, so see for yourself.

4. Blender

Blender is a perfect example of what you can move on from SketchUp, although you can also dive into it straight away. Blender is open source and free for all, which makes it favorite for many developers. This software uses Python and it is compatible with Linux, Windows, and Mac. Another great advantage is the ability to export your work in many different formats, including a format for JanusVR with a free open source plugin FireVR.

5. Unreal Engine UE4

UE4 is the main competitor to Unity 3D, also a leading gaming software with many integrations, wide store, and good support. It is comparably good as Unity, although some say the results are much more realistic and with better navigation. Unreal Engine also allows you to export to various formats, although not as much as Unity.

These are our current top five picks of software to design an awesome virtual reality. Their abilities range based on their target groups - some are more basic like SketchUp, and some way more advanced like Unity 3D and UE4. What software do you prefer for designing and modeling virtual reality? What are the most important features for you, how important are the learning materials and the community?

Whether you have an existing company or are planning to start your own business, branding strategies are key to surviving a competitive market. Market conditions are constantly fluctuating as every industry continues to get more saturated with more competition. With that growth comes the challenge to make sure your brand and your company stand out and are capable of countering your rivals.

Branding initially seems like a simple idea, but it is anything but simple. Branding requires a bit of thought and intention, and more often than not, it can deliver high rewards. Branding is how you create a positive audience perception that establishes trust between you and your customer base. This trust is what keeps people coming back to your brand and that is what you, if not all, businesses desire.

Below, we have compiled a list of branding ideas that can keep your brand name ahead of the game.

Upgrade Your Logo

When you are branding for your company or for a product, you are essentially trying to tell your company’s story, goals, and mission in little to no words and in a very concise and eye-catching design. You do not want people to feel unengaged or take your company as unprofessional because of a dull logo design.

Revisit your logo design to see if it is influential and effective at drawing positive attention. How does your logo look on packaging, on merchandise, and on letterheads? Does it look effective on a big billboard? What about on a laptop screen or a small cellphone screen? Could it still be clear if you put it on a moving vehicle? If not, your logo may need a bit of a refresher. Pinterest is a good place to find ways and inspiration on how to spruce up your logo. Play with your design. Maybe your logo is too busy and needs paring back. There is nothing wrong with making good use of white space in your designs. Perhaps, it needs a new color palette. For example, Colourlovers is a great place to find trendy color palettes that fit your brand personality but also draw the consumer’s eye.

As the market is always evolving, your logo should tweak and change with it. Whatever you do, your logo should represent the spirit of your brand so strongly that people know immediately who you are at the sight of your logo.

Spread Your Logo Everywhere

Once you have a logo that is fresh and unique, make sure to use a variety of ways for people to see and interact with it. If you are selling a product, your packaging should be something appealing and memorable. The first thing consumers are drawn to is the packaging and ensuring it matches the tone and personality of your product and company is important in keeping their trust.

Get your brand logo printed on business cards, brochures and postcards. First, it is a strong traditional move of professionalism to have business cards and brochures. Also, sometimes the best way to get your brand out there is by putting it right in people’s hands. Having something substantial to hold does bear quite a bit of meaning to people. Websites like MOO and Primoprint are online printing services that can help you get your logo out there.

Another great way to get your logo out there is to put your logo on the things you work with every day. Get your logo printed on your office supplies. Seeing your logo on letterheads, coffee mugs, mousepads, pens and pencils, notebooks and more show people that you are in support of your own brand. People are able to trust you when they see how much you back your own name. You should try to be your brand as often as you can because it instills a sense of confidence in yourself and in your brand. Sites like Artik and Avery can make custom office supplies and personalize your letterheads, among other things.

Promotional Swag

It goes without saying that people really enjoy getting custom swag. As such, promotional products are another great way to spread your brand. T-shirts, keychains, magnets, glasses, water bottles are among some of the things you can get your logo on.

An interesting option is lapel pins. Vivipins is a great website where you can order customized lapel pins. Get your logo on these high-quality lapel pins and watch them end up on teenagers backpacks and bags as extra decor. You can also give them to your employees and co-workers as a sign of gratitude as well.

Custom swag is an effective way to create a network of people who help create interest in your brand. The people who were your logo will likely share it with other people. Thus, your consumer pool grows. Look at websites like Vistaprint and Artik to create custom swag for your business.

Create a Personalized URL

Make your website or brand standout by making a URL that features the name of your brand in the web address. It helps for marketing and search engine optimization so your website or brand name is likely to come up first when searched online rather than getting lost or overlooked.

Identify Your Market Archetype

In fairytales, fables and parables, archetypes are the character types that we see so often that they become easily recognizable to us. Who knew the same concept would apply in marketing?

Now you do not necessarily need to blast this to all of your customers, but even on the marketing playing field, everyone fulfills a type of role. Identifying what role you play in the greater branding narrative, ensures that you create a compelling personality for your brand that users can identify no matter what.

Grow Your Social Media Presence

Social media’s importance to how people relate and connect with each other continues to grow each day. In the context of marketing, the very same still applies. You must understand which social media platform is important to your brand. Facebook, Instagram, Twitter and other sites all have different target audiences. Make sure you are connecting with the right audience for your brand.

Instagram is one of the ways brands connect with the younger generations. It can curate the best and most stunning images of your brand more than a paragraph of words can and create a spark of interest in an instant. Images give off moods and suggest a number of things to your audience. As such, you might consider investing in a social media manager or a photographer to capture the best images of your brand. Also, watermark your Instagram pictures with your logo. It will help people associate your high-quality images with your brand name.

If having multiple social media accounts is not doing enough for your brand, brand influencers are a good way to go. Brand influencers are social media stars who are connected to your industry. Research who your customers are following. Find the top names on social media, especially those who line up with your mission. An influencer can not only bring more exposure with their large following, but they can also help create a sense of personalization for your brand because if a person’s favorite social media star is using your brand then they gain a sense of trust in you.

Custom hashtags are also a great way to grow your social media footprint. Creating a unique hashtag that embraces your company’s mission is a great way to share your brand in an online language that everyone understands and knows how to share.

Blogging

Blogging is a great way to better engage with an audience about your brand. Blogs usually have a very casual and personal tone, giving them a sense of individuality and personalization that maybe ads or professional articles lack. People flock to blogs because its seems like real people talking to real people. Starting a blog about your brand too will show your audience that you are a professional about your field, and it can unite text and visuals in a great engaging way.

Create Brand Videos

People have short attention spans so people are more likely to engage more with video content than to read a long post. The world of YouTube has quickly brought video culture to a high where being a youtuber is now a viable career. Not to mention how much of our entertainment consumption is done through videos. Videos on Facebook, Instagram and YouTube, it seems like the internet is just a constant loop of videos. Just think about how quickly and easily people are likely to send funny videos over their phones or share it. Now think of how well your brand might do if its brand video was handed the same exposure.

Visual media is an immediate form of connection that people can understand and translate faster than reading. Beautiful graphics, illustrations, and vibrant colors present your brand in an engaging way that is easy to access, understand and share.

Stay On Trend

One great way to stay on track with trends is to ask your customers questions. Issue surveys and get feedback. This shows that you value what your consumers think, and it keeps you updated on what they want to see from you next.

On that note, stay on top of what is trendy in the world. Content Gems is a website where you can research different topics and find relevant content based on your particular field of interest of your company. Similarly, Buzzsumo is also a place to discover what people are “buzzing” about online. You can also conduct research on this website to find what people are currently sharing or talking about. It is also a great place to see where your brand falls among trending topics. In another way GoogleAdWords allow you to see relative search keywords that can help you create ads or content that target particular niche markets.

Branding Starts At Home

As much as your branding efforts has everything to do with your audience, your branding efforts start from within your company. Just as you want to build a trust with your audience, build a trust with your coworkers and employees. They are your first line of action when it comes to branding, and you want to ensure that they are all on the same page as you, ready to not only support your brand but also share their positive experiences with other people. Again, it looks good when real people who work for a company or brand really get behind it.

Get Personal With Your Audience

People, consumers especially, like to feel valued and wanted. People can tell when they are being sent the same mass correspondence or when they are not being treated as an individual. Give any email correspondences a sense of individuality by signing off them with your name and your logo. People want to feel like they are talking to real people. Whenever it is possible, be personal, warm and friendly with your customers. Allow the opportunity for your customers to want to connect with you and trust you as a friend.

Conclusion

These are some unique and effective ways to show off your brand to the world. The methods mentioned above strive to not only empower your logo in a competitive market, but they also bring you closer to a strong, trusting audience. Earning and keeping your audience’s trust takes some time so be patient with yourself. It is important to pick the methods that fit best with what you are offering the world. There is no one right way to do it. However, you should always remember that you have plenty of options that work for whatever stage your brand might be at.

]]>

Whether you have an existing company or are planning to start your own business, branding strategies are key to surviving a competitive market. Market conditions are constantly fluctuating as every industry continues to get more saturated with more competition. With that growth comes the challenge to make sure your brand and your company stand out and are capable of countering your rivals.

Branding initially seems like a simple idea, but it is anything but simple. Branding requires a bit of thought and intention, and more often than not, it can deliver high rewards. Branding is how you create a positive audience perception that establishes trust between you and your customer base. This trust is what keeps people coming back to your brand and that is what you, if not all, businesses desire.

Below, we have compiled a list of branding ideas that can keep your brand name ahead of the game.

Upgrade Your Logo

When you are branding for your company or for a product, you are essentially trying to tell your company’s story, goals, and mission in little to no words and in a very concise and eye-catching design. You do not want people to feel unengaged or take your company as unprofessional because of a dull logo design.

Revisit your logo design to see if it is influential and effective at drawing positive attention. How does your logo look on packaging, on merchandise, and on letterheads? Does it look effective on a big billboard? What about on a laptop screen or a small cellphone screen? Could it still be clear if you put it on a moving vehicle? If not, your logo may need a bit of a refresher. Pinterest is a good place to find ways and inspiration on how to spruce up your logo. Play with your design. Maybe your logo is too busy and needs paring back. There is nothing wrong with making good use of white space in your designs. Perhaps, it needs a new color palette. For example, Colourlovers is a great place to find trendy color palettes that fit your brand personality but also draw the consumer’s eye.

As the market is always evolving, your logo should tweak and change with it. Whatever you do, your logo should represent the spirit of your brand so strongly that people know immediately who you are at the sight of your logo.

Spread Your Logo Everywhere

Once you have a logo that is fresh and unique, make sure to use a variety of ways for people to see and interact with it. If you are selling a product, your packaging should be something appealing and memorable. The first thing consumers are drawn to is the packaging and ensuring it matches the tone and personality of your product and company is important in keeping their trust.

Get your brand logo printed on business cards, brochures and postcards. First, it is a strong traditional move of professionalism to have business cards and brochures. Also, sometimes the best way to get your brand out there is by putting it right in people’s hands. Having something substantial to hold does bear quite a bit of meaning to people. Websites like MOO and Primoprint are online printing services that can help you get your logo out there.

Another great way to get your logo out there is to put your logo on the things you work with every day. Get your logo printed on your office supplies. Seeing your logo on letterheads, coffee mugs, mousepads, pens and pencils, notebooks and more show people that you are in support of your own brand. People are able to trust you when they see how much you back your own name. You should try to be your brand as often as you can because it instills a sense of confidence in yourself and in your brand. Sites like Artik and Avery can make custom office supplies and personalize your letterheads, among other things.

Promotional Swag

It goes without saying that people really enjoy getting custom swag. As such, promotional products are another great way to spread your brand. T-shirts, keychains, magnets, glasses, water bottles are among some of the things you can get your logo on.

An interesting option is lapel pins. Vivipins is a great website where you can order customized lapel pins. Get your logo on these high-quality lapel pins and watch them end up on teenagers backpacks and bags as extra decor. You can also give them to your employees and co-workers as a sign of gratitude as well.

Custom swag is an effective way to create a network of people who help create interest in your brand. The people who were your logo will likely share it with other people. Thus, your consumer pool grows. Look at websites like Vistaprint and Artik to create custom swag for your business.

Create a Personalized URL

Make your website or brand standout by making a URL that features the name of your brand in the web address. It helps for marketing and search engine optimization so your website or brand name is likely to come up first when searched online rather than getting lost or overlooked.

Identify Your Market Archetype

In fairytales, fables and parables, archetypes are the character types that we see so often that they become easily recognizable to us. Who knew the same concept would apply in marketing?

Now you do not necessarily need to blast this to all of your customers, but even on the marketing playing field, everyone fulfills a type of role. Identifying what role you play in the greater branding narrative, ensures that you create a compelling personality for your brand that users can identify no matter what.

Grow Your Social Media Presence

Social media’s importance to how people relate and connect with each other continues to grow each day. In the context of marketing, the very same still applies. You must understand which social media platform is important to your brand. Facebook, Instagram, Twitter and other sites all have different target audiences. Make sure you are connecting with the right audience for your brand.

Instagram is one of the ways brands connect with the younger generations. It can curate the best and most stunning images of your brand more than a paragraph of words can and create a spark of interest in an instant. Images give off moods and suggest a number of things to your audience. As such, you might consider investing in a social media manager or a photographer to capture the best images of your brand. Also, watermark your Instagram pictures with your logo. It will help people associate your high-quality images with your brand name.

If having multiple social media accounts is not doing enough for your brand, brand influencers are a good way to go. Brand influencers are social media stars who are connected to your industry. Research who your customers are following. Find the top names on social media, especially those who line up with your mission. An influencer can not only bring more exposure with their large following, but they can also help create a sense of personalization for your brand because if a person’s favorite social media star is using your brand then they gain a sense of trust in you.

Custom hashtags are also a great way to grow your social media footprint. Creating a unique hashtag that embraces your company’s mission is a great way to share your brand in an online language that everyone understands and knows how to share.

Blogging

Blogging is a great way to better engage with an audience about your brand. Blogs usually have a very casual and personal tone, giving them a sense of individuality and personalization that maybe ads or professional articles lack. People flock to blogs because its seems like real people talking to real people. Starting a blog about your brand too will show your audience that you are a professional about your field, and it can unite text and visuals in a great engaging way.

Create Brand Videos

People have short attention spans so people are more likely to engage more with video content than to read a long post. The world of YouTube has quickly brought video culture to a high where being a youtuber is now a viable career. Not to mention how much of our entertainment consumption is done through videos. Videos on Facebook, Instagram and YouTube, it seems like the internet is just a constant loop of videos. Just think about how quickly and easily people are likely to send funny videos over their phones or share it. Now think of how well your brand might do if its brand video was handed the same exposure.

Visual media is an immediate form of connection that people can understand and translate faster than reading. Beautiful graphics, illustrations, and vibrant colors present your brand in an engaging way that is easy to access, understand and share.

Stay On Trend

One great way to stay on track with trends is to ask your customers questions. Issue surveys and get feedback. This shows that you value what your consumers think, and it keeps you updated on what they want to see from you next.

On that note, stay on top of what is trendy in the world. Content Gems is a website where you can research different topics and find relevant content based on your particular field of interest of your company. Similarly, Buzzsumo is also a place to discover what people are “buzzing” about online. You can also conduct research on this website to find what people are currently sharing or talking about. It is also a great place to see where your brand falls among trending topics. In another way GoogleAdWords allow you to see relative search keywords that can help you create ads or content that target particular niche markets.

Branding Starts At Home

As much as your branding efforts has everything to do with your audience, your branding efforts start from within your company. Just as you want to build a trust with your audience, build a trust with your coworkers and employees. They are your first line of action when it comes to branding, and you want to ensure that they are all on the same page as you, ready to not only support your brand but also share their positive experiences with other people. Again, it looks good when real people who work for a company or brand really get behind it.

Get Personal With Your Audience

People, consumers especially, like to feel valued and wanted. People can tell when they are being sent the same mass correspondence or when they are not being treated as an individual. Give any email correspondences a sense of individuality by signing off them with your name and your logo. People want to feel like they are talking to real people. Whenever it is possible, be personal, warm and friendly with your customers. Allow the opportunity for your customers to want to connect with you and trust you as a friend.

Conclusion

These are some unique and effective ways to show off your brand to the world. The methods mentioned above strive to not only empower your logo in a competitive market, but they also bring you closer to a strong, trusting audience. Earning and keeping your audience’s trust takes some time so be patient with yourself. It is important to pick the methods that fit best with what you are offering the world. There is no one right way to do it. However, you should always remember that you have plenty of options that work for whatever stage your brand might be at.

]]>http://www.colourlovers.com/blog/2019/02/12/11-branding-ideas-keep-ahead-game/feedPowerful Tools That Will Help You In Your Daily Projectshttp://www.colourlovers.com/blog/2019/02/08/powerful-tools-will-help-daily-projects
http://www.colourlovers.com/blog/2019/02/08/powerful-tools-will-help-daily-projects#commentsFri, 08 Feb 2019 18:39:40 -0600http://www.colourlovers.com/blog/2019/02/08/powerful-tools-will-help-daily-projectsPresent day, choosing the most powerful web tools is an art in itself. There are so many options that look very similar and are extremely hard to differentiate without spending money and time to test them. The best web design tools out there help you work smarter rather than harder and achieve the desired result within a shorter period of time. We bet that you’re after such tools. However, you probably don’t feel like trying and testing all the solutions available on the web to determine the best ones among them. That’s why we bring you a collection of 39 powerful tools to use in 2019 to sizably rev up your workflow.

We covered the most popular fields for you: website and logo builders, website themes and much more.

Creating a website in 2019 is simpler than ever. There are many ways to do it but today we will discuss the best way. WIX is a brilliant website builder packed with over 500 beautifully designed website templates that can be used by anyone. WIX is being already used by over 140 million users from 190 countries, every minute a professional and stunning website being published on their platform or on private domains.

WIX is packed with tons of features and options. You will find a friendly interface that will guide you every moment, a professional logo maker, a drag-and-drop builder that will help you fully customize everything you need, over 200 Apps designed to help you grow your business online and over 500 designer made templates to get you started.

Whether you’re a designer, developer, marketer or digital agency, you’ll get all the resources you need: tutorials, training programs, webinars, professional forum, the Wix Experts Blog and more.

Build the exact website your client needs with advanced design features and professional business solutions. With Wix, your clients can manage their entire brand or business online.

Everything matters in business and many things can and will have a huge impact on converting and growing your company numbers. Your website design, your logo but also your invoices and contracts. These are your business card. Improve your company image in seconds with the right tools. With eversign you can sign electronically contracts, NDA’s and many other document types. If you are a freelancer, you can easily get out of the crowd by using this modern and secure solution.

In a few steps, your new document will be signed electronically by all parties. The built-in document editor gives you all the tools you need to edit, send and sign documents in seconds. Use the powerful features to make your life easy. Set up templates for your most frequently used contracts or forms, share them with your team and reduce drafting time. Configured to allow for simultaneous work, eversign will increase your document-related workflow immediately.

If you’re looking for an entire collection of design tools that anyone can use, you’ve come to the right place. The Tailor Brands branding suite starts with a logo maker, which comes with preset color palettes that make any logo look good. What’s cool about Tailor is that they provide a quick solution for people who want a unique, professional-looking logo, but they give you full control over your logo design if you want to make your own changes.

However, Tailor’s pièce de résistance is their new and improved Master Design Tool, which comes with a studio full of top-notch, editable designs, and an intuitive editor that you can use to design anything from social cover banners to email headers. Whether you need branding materials or just want to design a nice holiday greeting, this platform has you covered across the board.

Don't let your WordPress theme limit your creativity. Instead, choose Total. The Total drag & drop WordPress theme includes intuitive, built-in options to create your dream website. Use the drag and drop page builder to create custom layouts (bonus: you can even create custom header & footer layouts!). Then take advantage of hundreds of live Customizer settings for fonts, colors, backgrounds, archive pages, and more to finish your design. Total also comes with portfolio, staff, and testimonials posts types as well as compatibility for popular plugins including WooCommerce, bbPress, the Events Calendar, and WPML.

Creating highly converting land pages is super simple with Landingi. This is the most complex, all-in-one and easy to use the solution on the market that you can use for building unlimited pages, without having any programming skills or previous experience.

Darwin Pricing is like the swiss knife in the dynamic pricing software development field. They are an expert, a key partner that you need for increasing your sales volume, revenue, and the net profit. Darwin helped Otto Group which is a huge corporation with over $13 bn annual turnovers to do that and they will help you for the same.

Codester is a huge marketplace where designers and developers will find thousands of awesome scripts, codes, app templates, themes, plugin, graphics and even more. Always check the Flash sale section where hugely discounted items are being sold.

Are you preparing to launch a new product, company or you want to buy a new website domain and you are out of ideas regarding the name? Using Name QL you will get solutions in seconds. You simply write down the base name that you like and the software will offer you lots of variations to pick from.

Bad links (broken or malicious) are extremely bad for your company. Most of the visitors that are finding such links are never coming back to that websites. Their trust is quickly lowering, and they get angry for losing time.

Manually searching for these links can be extremely complicated or even impossible for large website which are having thousands of links or even more.

Use Dr. Link Checker to automate the scanning for you and repair the links in minutes.

A good-looking poll, quiz and survey will be completed and shared. How to achieve that? It’s super simple. Use the online quiz maker by Opinion Stage and you can design you own without having any coding skills or previous experience.

Meridian Themes is a powerful WordPress theme developer which is quickly becoming a top solution for many of us. In their portfolio you will find pixel-perfect themes that load very fast and are easy to fully customize for your needs.

Grace is a powerful HTML template that is featuring a high impact full-screen homepage header and a full-screen image slider for your projects. The theme is lightning fast, SEO friendly and it is loaded with lots of features and options that will make your website stand out of the crowd.

Looking to build a high converting landing page for your website? Landing is a free Bootstrap 4 website template that you can use for any type of landing pages you need. This one-page theme is having a pixel-perfect designs and it features a smooth scroll, slick slider, slant sections, table pricing and a lot more awesome stuff.

Presenting your website design or mobile app correctly will help you as much as creating high-quality stuff, improving your ROI. Now you can present your iOS app in a professional and easy way using this excellent iPhone X PSD mockup.

NextGen Gallery is used by over 1 million happy users, being the most complex, all-in-one and preferred solution to display stunning galleries or sell images. Make it even more powerful by getting the PRO extensions.

Use NextGen in your projects and make your website stand out of the crowd.

Photocrati is building the best photography themes on the market, working closely with photographers to solve all the issues that general themes are having for this niche. These themes are pixel-perfect, SEO friendly, are super simple to customize and load extremely fast, which is very important when displaying stunning galleries with lots of images

TeslaThemes is among the few premium WordPress developers which is focused on building the best themes that man can possibly create. All their templates look great, are fully responsive, SEO friendly, and are loaded with tons of features and options.

With over 6,000 customers worldwide, ShowThemes is building the best WordPress event themes on the market. The secret behind these awesome themes that solve all the issues that general themes have in this niche, is that they have worked closely with event professionals, knowing perfectly what and where to fine tune.

Getting your website up and running has never been easier. Create your unique website today with uKit. It’s an all-in-one solution where you can browse the library of designer-made templates to choose the one that suits your needs, set up SEO, add social media accounts, and go online in a matter of minutes! Don’t wait, start your exciting web adventure!

uLanding is an easy-to-use, yet powerful landing page builder that has everything you need to create your professional digital identity and get online in a matter of minutes. Select one of stunningly-looking designs and customize it by adding texts and images. Custom color schemes, font combinations, and parallax effects will allow taking your landing page design to a completely new level. Fast, easy, and hassle-free.

Want your site content to go viral? uSocial offers a set of effective tools to achieve that — modern and beautiful like and share buttons. In addition to like and share buttons, you can take advantage of the Social Locker (hides your web page content behind social buttons until a visitor performs a required action) and Get More Visitors tools (an inviting pop-up window).

Logaster is the way to go if you are looking for a brilliant logo design and you want to keep spending at its minimum. Write the logo name and in less than a minute, the logo generator will show you lots of designs to choose from. Pay only if you find the design you like.

Content Snare will help you get content from your client without the hassle. Create "requests" with all the pieces of information you need from the client. Use the built-in templates or create your own. 2. Send Specify a due date and a follow up schedule. Let Content Snare do all the client chasing instead of wasting your precious time. 3. Approve Content Snare will notify you when something is ready for approval. Lock it in, or request changes before checking it off.

The company is also dedicated to helping digital agencies grow through the accompanying podcast, Agency Highway.

Work Examiner is a popular internet monitoring software that you can use to improve productivity, to prevent data theft and for many other scopes. It is loaded with tons of features and options that you should check on their website to have a better understanding.

InvoiceBerry is a dedicated invoicing platform that works excellent for small and medium businesses. Creating and sending fully customized invoices takes less than 60 seconds and the platform can be used also for tracking expenses, managing customers and much more.

Bonsai Contracts is a dedicated solution for freelancers, where they can create, fully customize, sign and store contracts and invoices. It’s the most professional such solution in this niche, solving all the normal issues that general software suits have.

SuperbWebsiteBuilders.com is the number one destination for users, who are searching for simple yet powerful web building tools. The website contains dozens of reviews, which provide truthful information about hosting providers, website builders, their overview, merits and demerits as well as niche specialization. Users, who have doubts regarding the best service to work with, may use the ratings compiled based on the reviews.

Xfive has a team of developers who care, and they can be hired as an extension of your team or separately for bringing to life your projects. They have over 10 years’ experience in web and mobile development, being a top choice for all types of customers, from small companies to large corporations.

actiTIME is an online project time tracking software that allows users to track time, register leaves and add comments in a weekly timesheet. It works excellently for all kind of companies, from the small ones to Fortune 500 huge corporations.

One of the best ways to take your business up to the next level is to integrate online calculators and forms to your site. How can that be done? Easy. That’s what uCalc was created for! Allow your customers to calculate your services costs. They can also make online payments via the PayPal payment processor. Don’t wait, try it today — it’s free.

You found an awesome font, but you don’t know how to identify it? What Font Is represents the best font identifier on the market, being super simply to use and free. You upload the picture with the font or you write down the URL, and the rest is being made by the software. This web tool is loaded with over 450k fonts (premium and free) and a powerful font AI that will show you the font you are looking for plus over 60 similar fonts.

Wokiee is more than a gorgeous multipurpose shopify themes, it’s a powerful design tool that is packed with lots of designs and layouts, tons of features and options and a friendly interface that will help you build a store that stands out of the crowd.

With Pixpa anybody can create an online portfolio, without having any coding skills or previous experience. It is having a powerful drag-and-drop builder, lots of gorgeous templates, a friendly interface and tons of features and options that will make your portfolio stand out of the crowd.

You need urgently a logo design, or you have a tight budget? Instant Logo Design is the best solution for you. You simply write down the logo name, you decide if you want a slogan or a symbol and then you are good to go, choosing the design you like.

Everyone wants to get a strong online-community around his or her services. How is it possible? When you have Gravitas, nothing will be impossible for you. This marvelous MotoCMS 3 flagship has rich functionality and unforgettable design that will make people fall in love with your website. There are several key factors that you will be extremely happy to take advantage of. As an example, you are going to get seven ready-made websites, 30+ elegant pages, social integration, Google Map, and many other excellent features.

Founded in 2014, TMS was built and grown around developing a powerful service to extend or back up your tech team. Since then they represent the expert solution that you need for PHP, Node.JS, React, Symfony, Laravel and many others. Thousands of businesses and people around the world are using web applications built with TMS.

Get in touch with them.

]]>Present day, choosing the most powerful web tools is an art in itself. There are so many options that look very similar and are extremely hard to differentiate without spending money and time to test them. The best web design tools out there help you work smarter rather than harder and achieve the desired result within a shorter period of time. We bet that you’re after such tools. However, you probably don’t feel like trying and testing all the solutions available on the web to determine the best ones among them. That’s why we bring you a collection of 39 powerful tools to use in 2019 to sizably rev up your workflow.

We covered the most popular fields for you: website and logo builders, website themes and much more.

Creating a website in 2019 is simpler than ever. There are many ways to do it but today we will discuss the best way. WIX is a brilliant website builder packed with over 500 beautifully designed website templates that can be used by anyone. WIX is being already used by over 140 million users from 190 countries, every minute a professional and stunning website being published on their platform or on private domains.

WIX is packed with tons of features and options. You will find a friendly interface that will guide you every moment, a professional logo maker, a drag-and-drop builder that will help you fully customize everything you need, over 200 Apps designed to help you grow your business online and over 500 designer made templates to get you started.

Whether you’re a designer, developer, marketer or digital agency, you’ll get all the resources you need: tutorials, training programs, webinars, professional forum, the Wix Experts Blog and more.

Build the exact website your client needs with advanced design features and professional business solutions. With Wix, your clients can manage their entire brand or business online.

Everything matters in business and many things can and will have a huge impact on converting and growing your company numbers. Your website design, your logo but also your invoices and contracts. These are your business card. Improve your company image in seconds with the right tools. With eversign you can sign electronically contracts, NDA’s and many other document types. If you are a freelancer, you can easily get out of the crowd by using this modern and secure solution.

In a few steps, your new document will be signed electronically by all parties. The built-in document editor gives you all the tools you need to edit, send and sign documents in seconds. Use the powerful features to make your life easy. Set up templates for your most frequently used contracts or forms, share them with your team and reduce drafting time. Configured to allow for simultaneous work, eversign will increase your document-related workflow immediately.

If you’re looking for an entire collection of design tools that anyone can use, you’ve come to the right place. The Tailor Brands branding suite starts with a logo maker, which comes with preset color palettes that make any logo look good. What’s cool about Tailor is that they provide a quick solution for people who want a unique, professional-looking logo, but they give you full control over your logo design if you want to make your own changes.

However, Tailor’s pièce de résistance is their new and improved Master Design Tool, which comes with a studio full of top-notch, editable designs, and an intuitive editor that you can use to design anything from social cover banners to email headers. Whether you need branding materials or just want to design a nice holiday greeting, this platform has you covered across the board.

Don't let your WordPress theme limit your creativity. Instead, choose Total. The Total drag & drop WordPress theme includes intuitive, built-in options to create your dream website. Use the drag and drop page builder to create custom layouts (bonus: you can even create custom header & footer layouts!). Then take advantage of hundreds of live Customizer settings for fonts, colors, backgrounds, archive pages, and more to finish your design. Total also comes with portfolio, staff, and testimonials posts types as well as compatibility for popular plugins including WooCommerce, bbPress, the Events Calendar, and WPML.

Creating highly converting land pages is super simple with Landingi. This is the most complex, all-in-one and easy to use the solution on the market that you can use for building unlimited pages, without having any programming skills or previous experience.

Darwin Pricing is like the swiss knife in the dynamic pricing software development field. They are an expert, a key partner that you need for increasing your sales volume, revenue, and the net profit. Darwin helped Otto Group which is a huge corporation with over $13 bn annual turnovers to do that and they will help you for the same.

Codester is a huge marketplace where designers and developers will find thousands of awesome scripts, codes, app templates, themes, plugin, graphics and even more. Always check the Flash sale section where hugely discounted items are being sold.

Are you preparing to launch a new product, company or you want to buy a new website domain and you are out of ideas regarding the name? Using Name QL you will get solutions in seconds. You simply write down the base name that you like and the software will offer you lots of variations to pick from.

Bad links (broken or malicious) are extremely bad for your company. Most of the visitors that are finding such links are never coming back to that websites. Their trust is quickly lowering, and they get angry for losing time.

Manually searching for these links can be extremely complicated or even impossible for large website which are having thousands of links or even more.

Use Dr. Link Checker to automate the scanning for you and repair the links in minutes.

A good-looking poll, quiz and survey will be completed and shared. How to achieve that? It’s super simple. Use the online quiz maker by Opinion Stage and you can design you own without having any coding skills or previous experience.

Meridian Themes is a powerful WordPress theme developer which is quickly becoming a top solution for many of us. In their portfolio you will find pixel-perfect themes that load very fast and are easy to fully customize for your needs.

Grace is a powerful HTML template that is featuring a high impact full-screen homepage header and a full-screen image slider for your projects. The theme is lightning fast, SEO friendly and it is loaded with lots of features and options that will make your website stand out of the crowd.

Looking to build a high converting landing page for your website? Landing is a free Bootstrap 4 website template that you can use for any type of landing pages you need. This one-page theme is having a pixel-perfect designs and it features a smooth scroll, slick slider, slant sections, table pricing and a lot more awesome stuff.

Presenting your website design or mobile app correctly will help you as much as creating high-quality stuff, improving your ROI. Now you can present your iOS app in a professional and easy way using this excellent iPhone X PSD mockup.

NextGen Gallery is used by over 1 million happy users, being the most complex, all-in-one and preferred solution to display stunning galleries or sell images. Make it even more powerful by getting the PRO extensions.

Use NextGen in your projects and make your website stand out of the crowd.

Photocrati is building the best photography themes on the market, working closely with photographers to solve all the issues that general themes are having for this niche. These themes are pixel-perfect, SEO friendly, are super simple to customize and load extremely fast, which is very important when displaying stunning galleries with lots of images

TeslaThemes is among the few premium WordPress developers which is focused on building the best themes that man can possibly create. All their templates look great, are fully responsive, SEO friendly, and are loaded with tons of features and options.

With over 6,000 customers worldwide, ShowThemes is building the best WordPress event themes on the market. The secret behind these awesome themes that solve all the issues that general themes have in this niche, is that they have worked closely with event professionals, knowing perfectly what and where to fine tune.

Getting your website up and running has never been easier. Create your unique website today with uKit. It’s an all-in-one solution where you can browse the library of designer-made templates to choose the one that suits your needs, set up SEO, add social media accounts, and go online in a matter of minutes! Don’t wait, start your exciting web adventure!

uLanding is an easy-to-use, yet powerful landing page builder that has everything you need to create your professional digital identity and get online in a matter of minutes. Select one of stunningly-looking designs and customize it by adding texts and images. Custom color schemes, font combinations, and parallax effects will allow taking your landing page design to a completely new level. Fast, easy, and hassle-free.

Want your site content to go viral? uSocial offers a set of effective tools to achieve that — modern and beautiful like and share buttons. In addition to like and share buttons, you can take advantage of the Social Locker (hides your web page content behind social buttons until a visitor performs a required action) and Get More Visitors tools (an inviting pop-up window).

Logaster is the way to go if you are looking for a brilliant logo design and you want to keep spending at its minimum. Write the logo name and in less than a minute, the logo generator will show you lots of designs to choose from. Pay only if you find the design you like.

Content Snare will help you get content from your client without the hassle. Create "requests" with all the pieces of information you need from the client. Use the built-in templates or create your own. 2. Send Specify a due date and a follow up schedule. Let Content Snare do all the client chasing instead of wasting your precious time. 3. Approve Content Snare will notify you when something is ready for approval. Lock it in, or request changes before checking it off.

The company is also dedicated to helping digital agencies grow through the accompanying podcast, Agency Highway.

Work Examiner is a popular internet monitoring software that you can use to improve productivity, to prevent data theft and for many other scopes. It is loaded with tons of features and options that you should check on their website to have a better understanding.

InvoiceBerry is a dedicated invoicing platform that works excellent for small and medium businesses. Creating and sending fully customized invoices takes less than 60 seconds and the platform can be used also for tracking expenses, managing customers and much more.

Bonsai Contracts is a dedicated solution for freelancers, where they can create, fully customize, sign and store contracts and invoices. It’s the most professional such solution in this niche, solving all the normal issues that general software suits have.

SuperbWebsiteBuilders.com is the number one destination for users, who are searching for simple yet powerful web building tools. The website contains dozens of reviews, which provide truthful information about hosting providers, website builders, their overview, merits and demerits as well as niche specialization. Users, who have doubts regarding the best service to work with, may use the ratings compiled based on the reviews.

Xfive has a team of developers who care, and they can be hired as an extension of your team or separately for bringing to life your projects. They have over 10 years’ experience in web and mobile development, being a top choice for all types of customers, from small companies to large corporations.

actiTIME is an online project time tracking software that allows users to track time, register leaves and add comments in a weekly timesheet. It works excellently for all kind of companies, from the small ones to Fortune 500 huge corporations.

One of the best ways to take your business up to the next level is to integrate online calculators and forms to your site. How can that be done? Easy. That’s what uCalc was created for! Allow your customers to calculate your services costs. They can also make online payments via the PayPal payment processor. Don’t wait, try it today — it’s free.

You found an awesome font, but you don’t know how to identify it? What Font Is represents the best font identifier on the market, being super simply to use and free. You upload the picture with the font or you write down the URL, and the rest is being made by the software. This web tool is loaded with over 450k fonts (premium and free) and a powerful font AI that will show you the font you are looking for plus over 60 similar fonts.

Wokiee is more than a gorgeous multipurpose shopify themes, it’s a powerful design tool that is packed with lots of designs and layouts, tons of features and options and a friendly interface that will help you build a store that stands out of the crowd.

With Pixpa anybody can create an online portfolio, without having any coding skills or previous experience. It is having a powerful drag-and-drop builder, lots of gorgeous templates, a friendly interface and tons of features and options that will make your portfolio stand out of the crowd.

You need urgently a logo design, or you have a tight budget? Instant Logo Design is the best solution for you. You simply write down the logo name, you decide if you want a slogan or a symbol and then you are good to go, choosing the design you like.

Everyone wants to get a strong online-community around his or her services. How is it possible? When you have Gravitas, nothing will be impossible for you. This marvelous MotoCMS 3 flagship has rich functionality and unforgettable design that will make people fall in love with your website. There are several key factors that you will be extremely happy to take advantage of. As an example, you are going to get seven ready-made websites, 30+ elegant pages, social integration, Google Map, and many other excellent features.

Founded in 2014, TMS was built and grown around developing a powerful service to extend or back up your tech team. Since then they represent the expert solution that you need for PHP, Node.JS, React, Symfony, Laravel and many others. Thousands of businesses and people around the world are using web applications built with TMS.

Get in touch with them.

]]>http://www.colourlovers.com/blog/2019/02/08/powerful-tools-will-help-daily-projects/feedWhich Software Should I Use For Designing Virtual Realityhttp://www.colourlovers.com/blog/2019/02/05/software-use-designing-virtual-reality
http://www.colourlovers.com/blog/2019/02/05/software-use-designing-virtual-reality#commentsTue, 05 Feb 2019 12:33:58 -0600http://www.colourlovers.com/blog/2019/02/05/software-use-designing-virtual-realityVirtual Reality is a trend with exponentially-growing popularity. The possibility to experience 3-dimensional environment from the safety of your home, either to explore a game Universe or to test a product, and travel far, yet staying in one place, is a fantasy or a dream that is soon becoming available for all of us.

VR applications

VR is finding its applications mostly in the gaming industry, but also in architecture, where prototypes of the whole cities can be built virtually, explored from every perspective and painted up - ready to go on the construction office desk. VR software comes useful to almost every other industry as well; imagine if the test market is offered a possibility to test your product virtually before buying it - the time and money that virtual prototype would save you!

VR software

VR software often comes with a variety of features enabling the developers to create a full virtual experience in one place. Tools which have the feature for content management allow you to upload a 3D model to add to the VR experience or an existing VR content to the platform. These platforms let you store and manage your content before publishing. Among the most popular content management systems for VR isContentful, which is a must for many VR professionals.

VR experience

The development of 360 cameras is enhancing the VR experience, giving you the genuine experience of the atmosphere and better space orientation. This reality is sometimes upgraded with other tools such as gloves which even enable you to feel the sensation of touch in the virtual world. Top products for VR development areVirtual Reality on Steam,Google ScaleandForge. Some experts use popularVimeo360to upload and watch 360 videos. Steam is often a good choice if you want to try it out for free, but their paid plans are well-oiled to satisfy hardcore gamers, which says it all, really.

If you are really into designing games, there are game engine products on the market which are among the most innovative software in information technology today. Most popular among these are3ds Max Design,Unreal Engine,Maya, and as we already mentioned in the previous article,Unity- a top-notch fastest developing software for creating the universe that gathers everything you love in one place.

Since virtual reality is only at its rise and tech is developing almost too quickly to follow, there is new software on the market every day. Every designer has a preference, and it is hard to tell which ones are "top 5" for designing a reality. However, we will try to look at some features that we like and some that we don't so much, in our next article.

Do you have a preference? Tell us in the comment section below.

Author:

Nina Petrov | @fusion_writer | www.ninapetrov.com

]]>Virtual Reality is a trend with exponentially-growing popularity. The possibility to experience 3-dimensional environment from the safety of your home, either to explore a game Universe or to test a product, and travel far, yet staying in one place, is a fantasy or a dream that is soon becoming available for all of us.

VR applications

VR is finding its applications mostly in the gaming industry, but also in architecture, where prototypes of the whole cities can be built virtually, explored from every perspective and painted up - ready to go on the construction office desk. VR software comes useful to almost every other industry as well; imagine if the test market is offered a possibility to test your product virtually before buying it - the time and money that virtual prototype would save you!

VR software

VR software often comes with a variety of features enabling the developers to create a full virtual experience in one place. Tools which have the feature for content management allow you to upload a 3D model to add to the VR experience or an existing VR content to the platform. These platforms let you store and manage your content before publishing. Among the most popular content management systems for VR isContentful, which is a must for many VR professionals.

VR experience

The development of 360 cameras is enhancing the VR experience, giving you the genuine experience of the atmosphere and better space orientation. This reality is sometimes upgraded with other tools such as gloves which even enable you to feel the sensation of touch in the virtual world. Top products for VR development areVirtual Reality on Steam,Google ScaleandForge. Some experts use popularVimeo360to upload and watch 360 videos. Steam is often a good choice if you want to try it out for free, but their paid plans are well-oiled to satisfy hardcore gamers, which says it all, really.

If you are really into designing games, there are game engine products on the market which are among the most innovative software in information technology today. Most popular among these are3ds Max Design,Unreal Engine,Maya, and as we already mentioned in the previous article,Unity- a top-notch fastest developing software for creating the universe that gathers everything you love in one place.

Since virtual reality is only at its rise and tech is developing almost too quickly to follow, there is new software on the market every day. Every designer has a preference, and it is hard to tell which ones are "top 5" for designing a reality. However, we will try to look at some features that we like and some that we don't so much, in our next article.

Do you have a preference? Tell us in the comment section below.

Author:

Nina Petrov | @fusion_writer | www.ninapetrov.com

]]>http://www.colourlovers.com/blog/2019/02/05/software-use-designing-virtual-reality/feedWays to Make Your Next Design Presentation Memorablehttp://www.colourlovers.com/blog/2019/02/01/ways-make-next-design-presentation-memorable
http://www.colourlovers.com/blog/2019/02/01/ways-make-next-design-presentation-memorable#commentsFri, 01 Feb 2019 04:25:17 -0600http://www.colourlovers.com/blog/2019/02/01/ways-make-next-design-presentation-memorableYou’ve probably spend countless hours making your design. It doesn’t matter if you’re working on a new product, a website, or a logo project, your design won’t be enough to impress most clients. If you really want to be successful, then you’ll need to be a good salesperson as well. You need to share the story of your work. This means creating an interesting and memorable presentation. Keep in mind that the presentation should solely be about your design and your client; not about you.

In order to make a good impression, you will need to create a fascinating way to present your design and be attentive to all questions and concerns your client has. Doing this is the only way to create a good presentation. However, here are some great ways for you to make it more memorable.

Use Color Carefully

Color is one of the most important components of your presentation, so it’s best to use it carefully. Keep in mind that you don’t want to create something that’s too colorful or that won’t match your design. Make sure it’s in sync with what you’ve created in order to add more style to it. It’s recommended that you use only 2-3 colors throughout your whole presentation. Instead of constantly changing them up and confusing your clients, a small number of carefully picked colors will make your presentation more memorable.

Use Presentation Binders

Simply displaying your design on a PowerPoint presentation and sharing the story behind it can be enough to persuade some clients. However, if you want to ensure your designs get sold, you’ll need to get a bit more creative. Know that some clients simply won’t be listening to what you’re saying. Not because you’re boring, but because they listen to presentations countless times a week and have probably grew tired of them. Clients such as these like to focus on the design of your presentation. They want something that will make them impressed just by looking at it.

Because of this, it’s a good idea to use custom printed presentation binders as well. They will help ensure that each of your clients will be paying attention to what you’ve created. While some will be listening to the story you share, others will be looking at the presentation folders and the content inside them. No matter what your clients do, you can bet your bottom dollar that they’ll like both you and your design by the time you’re done with your presentation.

Explain Your Designs

Despite the fact that this should go without saying, many designers forget to explain their projects. This happens because they understand why it looks the way it looks and why they chose to include specific elements into the design. Nevertheless, you should remember that just because you understand your designs doesn’t mean that your clients will too. Your explanation doesn’t need to be long, but it should cover some of the most important decisions you made while creating the design.

Create a 3D Mockup

Coming up with an elegant product design might be enough to convince certain clients, but you’ll have much better chances of selling your projects if you create 3D mockups as well. After all, your clients would love to get an idea of how the product would look in the real world. On the other hand, if you’re creating a logo design, you can print it on different materials to show them how it looks when it’s not on a computer screen. In case you’re making a website design, allow the clients to visit it and go through the various pages you included.

Show Your Passion

If your clients see that you’re excited, they’ll get excited as well. Instead of being nervous before presenting your idea, you should be filled with enthusiasm to share your new creation with other people.

]]>You’ve probably spend countless hours making your design. It doesn’t matter if you’re working on a new product, a website, or a logo project, your design won’t be enough to impress most clients. If you really want to be successful, then you’ll need to be a good salesperson as well. You need to share the story of your work. This means creating an interesting and memorable presentation. Keep in mind that the presentation should solely be about your design and your client; not about you.

In order to make a good impression, you will need to create a fascinating way to present your design and be attentive to all questions and concerns your client has. Doing this is the only way to create a good presentation. However, here are some great ways for you to make it more memorable.

Use Color Carefully

Color is one of the most important components of your presentation, so it’s best to use it carefully. Keep in mind that you don’t want to create something that’s too colorful or that won’t match your design. Make sure it’s in sync with what you’ve created in order to add more style to it. It’s recommended that you use only 2-3 colors throughout your whole presentation. Instead of constantly changing them up and confusing your clients, a small number of carefully picked colors will make your presentation more memorable.

Use Presentation Binders

Simply displaying your design on a PowerPoint presentation and sharing the story behind it can be enough to persuade some clients. However, if you want to ensure your designs get sold, you’ll need to get a bit more creative. Know that some clients simply won’t be listening to what you’re saying. Not because you’re boring, but because they listen to presentations countless times a week and have probably grew tired of them. Clients such as these like to focus on the design of your presentation. They want something that will make them impressed just by looking at it.

Because of this, it’s a good idea to use custom printed presentation binders as well. They will help ensure that each of your clients will be paying attention to what you’ve created. While some will be listening to the story you share, others will be looking at the presentation folders and the content inside them. No matter what your clients do, you can bet your bottom dollar that they’ll like both you and your design by the time you’re done with your presentation.

Explain Your Designs

Despite the fact that this should go without saying, many designers forget to explain their projects. This happens because they understand why it looks the way it looks and why they chose to include specific elements into the design. Nevertheless, you should remember that just because you understand your designs doesn’t mean that your clients will too. Your explanation doesn’t need to be long, but it should cover some of the most important decisions you made while creating the design.

Create a 3D Mockup

Coming up with an elegant product design might be enough to convince certain clients, but you’ll have much better chances of selling your projects if you create 3D mockups as well. After all, your clients would love to get an idea of how the product would look in the real world. On the other hand, if you’re creating a logo design, you can print it on different materials to show them how it looks when it’s not on a computer screen. In case you’re making a website design, allow the clients to visit it and go through the various pages you included.

Show Your Passion

If your clients see that you’re excited, they’ll get excited as well. Instead of being nervous before presenting your idea, you should be filled with enthusiasm to share your new creation with other people.

]]>http://www.colourlovers.com/blog/2019/02/01/ways-make-next-design-presentation-memorable/feedThe Beauty of Playing and Game Designhttp://www.colourlovers.com/blog/2019/01/31/beauty-playing-game-design
http://www.colourlovers.com/blog/2019/01/31/beauty-playing-game-design#commentsThu, 31 Jan 2019 09:00:13 -0600http://www.colourlovers.com/blog/2019/01/31/beauty-playing-game-designThe carefree moments of playing and living in a world of our own abstract creation are essential to every childhood. Playing is how we discover the world, how we get to know ourselves, how we interact with others. Playing is our way of experimenting, pushing the limits, breaking the borders, learning about love, friendship, resilience, pain, ethics, everything that matters in the human world.

As we grow older, we have less time to discover, relax, or investigate something in depths. We no longer just take our time to grab a metal bar, swing it around pretending it’s a lightsaber, while not paying attention to a chandelier above our heads that we will smash to pieces in a minute (guilty!). This is why we like to be introduced to games from time to time, games designed to project our brain into a different reality, the one we are no longer creating actively ourselves as we once did when we were children.

Designing a game is an art form on its own - it is a beautiful combination of designing a visual space and making it interactive and user-friendly. Game design merges a variety of knowledge about psychology, aesthetics, mathematics, social phenomena and the process of learning, and it creates an art piece which communicates and develops different parts of the human brain.

Game design implies creating a set of rules and goals, with many challenges on a journey to reach the goals. Each set defines a game, be it board game, role-playing game, dice game, card game, sport, war game, casino game, video game, or a simulation of a life segment that brings different outcome from interaction with the player. Depending on what we are designing our game for - different aspects of the game are in our main focus. A game which has a goal to educate will focus more on the strategy and iterative decision-making, while Googles dinosaur just goes on and on until you're back online.

Games offer us an inexhaustible way to learn about human behavior, psychology, and sociology, but also discover more about the way our brain cells are connected (The Stanford Prison Experiment might not be the best example). It is scientifically interesting what impact video games have on the minds of those who play them, and scientists confirmed that some abilities such as orientation, pattern-shaped memory and sense of time are more developed among people who play more video games.

If you are thinking of becoming a game artist, as a designer you will have an opportunity to help create a new world, starting with choosing and designing the figures, board, cards, or drawing a storyboard for a video game. Designing games can teach you how to use narrative elements and storytelling for game plots, visualize many different storylines and challenge your designing skills, especially if you dive into video game design.

What is truly revolutionizing the video game industry today is a rapid development of virtual and augmentative reality software and technology. This tech is giving us more possibilities by month, enabling us to discover games which are placing the game features into our own bedroom, able to turn your home into an escape room - and all you need is a pair of lenses. The world we grew up with is struggling to catch up with this fast technological evolution, and all over the sudden - sci-fi features are not so sci-fi anymore.

Virtual reality is yet to be exploited as an art tool, and many contemporary creators are theoretically exploring the possibilities for virtual galleries, theaters, and concerts. The important focus of their research is that VR lets you enjoy the art piece without distractions, but also without collective empathy of the audience. But, more importantly, VR can sustain more interactive art, which is turning art into a game with an unlimited number of participants.

The gaming industry is growing bigger every day, expanding the variety of tools which are built for the sole purpose of gaming. If you have an urge to explore, and start designing life-changing stories which the users can experience with all of their senses, here is our recommendation for where you can start.

Unity 3Dis the leading 3D engine which is super friendly to new users enabling you to learn how to use it fast, and very strong to satisfy you when you progress into a reality designing expert. This software is completely free for every game-builder and with a little help fromGoogleVRplugin you can create your first game in just five minutes, and play it on both IOS and Android.

It is a fun and creative way to spend your afternoon, and you can learn something new every day. The only technical equipment you would need for this is a VR headset, which is now easily available for everyone.

If you are not so much into the virtual world, there is a large field of designing board games and card games (in fact, this industry makes the biggest capital on crowdfunding platforms such as Kickstarter), which is worth exploring and playing with. One thing is absolutely certain - game design has a great impact on the development of our society. Maybe you can be the change we want to see in the world?

Sources: Unity 3D, Mind Field, Instructables, Pergamon Press

Author:

Nina Petrov | @fusion_writer | www.ninapetrov.com

]]>The carefree moments of playing and living in a world of our own abstract creation are essential to every childhood. Playing is how we discover the world, how we get to know ourselves, how we interact with others. Playing is our way of experimenting, pushing the limits, breaking the borders, learning about love, friendship, resilience, pain, ethics, everything that matters in the human world.

As we grow older, we have less time to discover, relax, or investigate something in depths. We no longer just take our time to grab a metal bar, swing it around pretending it’s a lightsaber, while not paying attention to a chandelier above our heads that we will smash to pieces in a minute (guilty!). This is why we like to be introduced to games from time to time, games designed to project our brain into a different reality, the one we are no longer creating actively ourselves as we once did when we were children.

Designing a game is an art form on its own - it is a beautiful combination of designing a visual space and making it interactive and user-friendly. Game design merges a variety of knowledge about psychology, aesthetics, mathematics, social phenomena and the process of learning, and it creates an art piece which communicates and develops different parts of the human brain.

Game design implies creating a set of rules and goals, with many challenges on a journey to reach the goals. Each set defines a game, be it board game, role-playing game, dice game, card game, sport, war game, casino game, video game, or a simulation of a life segment that brings different outcome from interaction with the player. Depending on what we are designing our game for - different aspects of the game are in our main focus. A game which has a goal to educate will focus more on the strategy and iterative decision-making, while Googles dinosaur just goes on and on until you're back online.

Games offer us an inexhaustible way to learn about human behavior, psychology, and sociology, but also discover more about the way our brain cells are connected (The Stanford Prison Experiment might not be the best example). It is scientifically interesting what impact video games have on the minds of those who play them, and scientists confirmed that some abilities such as orientation, pattern-shaped memory and sense of time are more developed among people who play more video games.

If you are thinking of becoming a game artist, as a designer you will have an opportunity to help create a new world, starting with choosing and designing the figures, board, cards, or drawing a storyboard for a video game. Designing games can teach you how to use narrative elements and storytelling for game plots, visualize many different storylines and challenge your designing skills, especially if you dive into video game design.

What is truly revolutionizing the video game industry today is a rapid development of virtual and augmentative reality software and technology. This tech is giving us more possibilities by month, enabling us to discover games which are placing the game features into our own bedroom, able to turn your home into an escape room - and all you need is a pair of lenses. The world we grew up with is struggling to catch up with this fast technological evolution, and all over the sudden - sci-fi features are not so sci-fi anymore.

Virtual reality is yet to be exploited as an art tool, and many contemporary creators are theoretically exploring the possibilities for virtual galleries, theaters, and concerts. The important focus of their research is that VR lets you enjoy the art piece without distractions, but also without collective empathy of the audience. But, more importantly, VR can sustain more interactive art, which is turning art into a game with an unlimited number of participants.

The gaming industry is growing bigger every day, expanding the variety of tools which are built for the sole purpose of gaming. If you have an urge to explore, and start designing life-changing stories which the users can experience with all of their senses, here is our recommendation for where you can start.

Unity 3Dis the leading 3D engine which is super friendly to new users enabling you to learn how to use it fast, and very strong to satisfy you when you progress into a reality designing expert. This software is completely free for every game-builder and with a little help fromGoogleVRplugin you can create your first game in just five minutes, and play it on both IOS and Android.

It is a fun and creative way to spend your afternoon, and you can learn something new every day. The only technical equipment you would need for this is a VR headset, which is now easily available for everyone.

If you are not so much into the virtual world, there is a large field of designing board games and card games (in fact, this industry makes the biggest capital on crowdfunding platforms such as Kickstarter), which is worth exploring and playing with. One thing is absolutely certain - game design has a great impact on the development of our society. Maybe you can be the change we want to see in the world?

Sources: Unity 3D, Mind Field, Instructables, Pergamon Press

Author:

Nina Petrov | @fusion_writer | www.ninapetrov.com

]]>http://www.colourlovers.com/blog/2019/01/31/beauty-playing-game-design/feedLong Tail Pro vs SEMrush - Which One to Usehttp://www.colourlovers.com/blog/2019/01/31/long-tail-pro-vs-semrush-one-use
http://www.colourlovers.com/blog/2019/01/31/long-tail-pro-vs-semrush-one-use#commentsThu, 31 Jan 2019 03:12:25 -0600http://www.colourlovers.com/blog/2019/01/31/long-tail-pro-vs-semrush-one-useAs we start to witness the difference before a couple of years and now. Yes, millions of businesses are getting focused on the websites and grab the attention of the people in a quick time. By following the businesses through online sites, you can reach the target people at a maximum level. Well, this is what millions of people are expecting to get recognized among the people. If things are better, even you can convert the viewers into customers. Hopefully, this thing will bring more benefits as well as profits to your business.

When you are looking to develop your business through online websites, it is essential for you to add suitable keywords and get the best SEO services for a better result. If these things are managed to handle, then your website may get ranking among the top sites. To make this thing happen, we need to focus on SEO services and get better results on time. Also, they are helpful for all the employees if they are struggling in your business to lead. At the end of the day, this is what most of the business people are looking forward to focussing on it.

Choose the best thing to get massive reach

In order to reach the target people, we mainly required best services to lead in a better way. To make this thing happen, you can go for long tail pro or SEMrush that whenever you want. Even most of the business people may focus on that and see the benefits in a shorter period. If you are running the business, then make sure to know about the best things that which are better in terms of comparison. Once the best tool for your business is found, then you can take over that for experiencing the best result. In terms of gathering more information, you can follow https://www.journalreview.org/long-tail-pro/ that whenever required.

Which is better?

If you are struggling to choose long tail pro or SEMrush for a long time, then make sure to find that which one is best. Well, if you want to choose long tail pro, then you can search for better keywords that suit your content. Also, they are highly helpful for your business that when it comes to handling through internet marketing. By using this tool, you can search for long term keywords that whenever you want. By following the better keywords, you can carry your business among the target customers in a short time.

Also, it has the potential in order to know more about the competitor’s business. According to those businesses, it will help to search the better keywords that work with your business. Based on the niches, it may bring any keywords that work well with the business.

Are you looking for other tools to improve your business? Then you can search for SEMrush that whenever you want. If you choose the SEMrush, then it will proceed further to track the rankings. Also, it will be helpful to check out the website’s performance for all the time. At the same time, it also possible for you to find the best keywords that suit your business. The major highlight of this tool is where you can expect huge traffic to your website. Also, it has the potential to lead the business among the other businesses. At the same time, it is simple for people to access this tool. The thing you need to do is utilize this tool for your business that if you are struggling to handle. After the comparison, SEMrush is mainly coming up with various features to experience.

Alternatives to utilize

In case, if you are searching for the alternative tools, then you can also prefer KW finder, SE Cockpit and more. However, these alternatives will bring you a better outcome and performances to your websites. In order to choose the decent tools, make sure to check out the reviews which are mentioned across the internet. When you compared long tail pro with SEMrush tool, then the reviews for SEMrush tool is better for sure. Also, based on the loads of features where millions of people are utilizing this tool for their business in terms of marketing.

]]>As we start to witness the difference before a couple of years and now. Yes, millions of businesses are getting focused on the websites and grab the attention of the people in a quick time. By following the businesses through online sites, you can reach the target people at a maximum level. Well, this is what millions of people are expecting to get recognized among the people. If things are better, even you can convert the viewers into customers. Hopefully, this thing will bring more benefits as well as profits to your business.

When you are looking to develop your business through online websites, it is essential for you to add suitable keywords and get the best SEO services for a better result. If these things are managed to handle, then your website may get ranking among the top sites. To make this thing happen, we need to focus on SEO services and get better results on time. Also, they are helpful for all the employees if they are struggling in your business to lead. At the end of the day, this is what most of the business people are looking forward to focussing on it.

Choose the best thing to get massive reach

In order to reach the target people, we mainly required best services to lead in a better way. To make this thing happen, you can go for long tail pro or SEMrush that whenever you want. Even most of the business people may focus on that and see the benefits in a shorter period. If you are running the business, then make sure to know about the best things that which are better in terms of comparison. Once the best tool for your business is found, then you can take over that for experiencing the best result. In terms of gathering more information, you can follow https://www.journalreview.org/long-tail-pro/ that whenever required.

Which is better?

If you are struggling to choose long tail pro or SEMrush for a long time, then make sure to find that which one is best. Well, if you want to choose long tail pro, then you can search for better keywords that suit your content. Also, they are highly helpful for your business that when it comes to handling through internet marketing. By using this tool, you can search for long term keywords that whenever you want. By following the better keywords, you can carry your business among the target customers in a short time.

Also, it has the potential in order to know more about the competitor’s business. According to those businesses, it will help to search the better keywords that work with your business. Based on the niches, it may bring any keywords that work well with the business.

Are you looking for other tools to improve your business? Then you can search for SEMrush that whenever you want. If you choose the SEMrush, then it will proceed further to track the rankings. Also, it will be helpful to check out the website’s performance for all the time. At the same time, it also possible for you to find the best keywords that suit your business. The major highlight of this tool is where you can expect huge traffic to your website. Also, it has the potential to lead the business among the other businesses. At the same time, it is simple for people to access this tool. The thing you need to do is utilize this tool for your business that if you are struggling to handle. After the comparison, SEMrush is mainly coming up with various features to experience.

Alternatives to utilize

In case, if you are searching for the alternative tools, then you can also prefer KW finder, SE Cockpit and more. However, these alternatives will bring you a better outcome and performances to your websites. In order to choose the decent tools, make sure to check out the reviews which are mentioned across the internet. When you compared long tail pro with SEMrush tool, then the reviews for SEMrush tool is better for sure. Also, based on the loads of features where millions of people are utilizing this tool for their business in terms of marketing.

]]>http://www.colourlovers.com/blog/2019/01/31/long-tail-pro-vs-semrush-one-use/feedTypes of digital brand marketing and SEO serviceshttp://www.colourlovers.com/blog/2019/01/31/types-of-digital-brand-marketing-and-seo-services
http://www.colourlovers.com/blog/2019/01/31/types-of-digital-brand-marketing-and-seo-services#commentsThu, 31 Jan 2019 03:03:11 -0600http://www.colourlovers.com/blog/2019/01/31/types-of-digital-brand-marketing-and-seo-servicesMillions of people have started to focus on their businesses to develop. In order to develop the business, it is important to associate with websites as per the current scenario. In recent years, most of the businesses have shifted to online platforms to make things better and smoother. Now, the query has been raised among most of the business people is whether the business requires digital brand marketing. Well, the answer is yes. If you are looking to sell your products, then digital brand marketing is playing a crucial role.

Utilization of SEO services

In terms of promoting the business among the viewers or looking ahead to develop your business among the competitors, then SEO services are always required. People, who are in the initial stage but looking for a business to pick, make sure to follow the SEO services in general. For information, you can search for various types when it comes to digital marketing. However, as per your convenience, you can choose the right one and move ahead. Here the discussion is all about different types of digital marketing that can be handled with the support of SEO services.

Get support from Search Engine Optimization

If you are planning to handle the business, it is important to keep it in mind that you need to lead among the competitors. With the support of SEO, you can make your website as the best in terms of rankings. Also, it will help you to get attention among the people for sure. This thing makes your businesses get top ranking among the other competitive businesses. If these things are handled, then the traffic, conversions, activities and more will be highlighted throughout handling your businesses.

When handing the SEO, the keywords are always playing a vital role in terms of bringing the business to the top among the competitors. This thing makes SEO as one of the important tools to be utilized for your business.

Follow Social Media Marketing

In recent years, people are very much addicted to handling social media sites for various purposes. Well, they are not just only using for communication purposes or uploading the stuff like photos or videos but also allow the users to market the products to its maximum. If you are very much aware of social media sites to handle, then it is easy for you to market the business in a quick way. Also, you don’t need to spend much time on it during the period of digital brand marketing.

Marketing through content

Whenever looking for marketing, then your website must be having the best and attractive contents. Based on those contents, you can lead your business towards the target people. Also, the contents must be engaging from start to end. All you need to do is offering the contents which are different and attractive. When handling the contents, make sure to plan for the relevant contents to post and proceed further.

Hopefully, this thing will help the people to market the business in a better way. Also, make sure to offer the services in your contents to share and get recognized among the customers. In case, if the content is good, then there will be chances of sharing the content with others in a quick time. With these things, your business will get highly recognized among millions of people. If you are looking for the contents, then you will find various categories to choose from. As per the requirements, you need to choose the right templates.

Prefer Email marketing

If you see the Email marketing, then it is mainly considered to be the older marketing thing where still many utilize for marketing purposes. When it comes to Email marketing, you can share the content that must be impressive. Yes, the contents must be attractive which will help to encourage people to share it with others. Also, most of them are very much aware of using Email for various purposes. Hopefully, the email marketing for businesses is going to be helpful for sure.

Well, it is also said to be one of the best ways in terms of marketing the business and its services in a shorter period.

Wrapping up

Even we should know that the SEO services are helpful for all the business people as per the current scenario. Hopefully, the above-discussed marketing strategies are going to be offering the best result when it comes to handling the business.

]]>Millions of people have started to focus on their businesses to develop. In order to develop the business, it is important to associate with websites as per the current scenario. In recent years, most of the businesses have shifted to online platforms to make things better and smoother. Now, the query has been raised among most of the business people is whether the business requires digital brand marketing. Well, the answer is yes. If you are looking to sell your products, then digital brand marketing is playing a crucial role.

Utilization of SEO services

In terms of promoting the business among the viewers or looking ahead to develop your business among the competitors, then SEO services are always required. People, who are in the initial stage but looking for a business to pick, make sure to follow the SEO services in general. For information, you can search for various types when it comes to digital marketing. However, as per your convenience, you can choose the right one and move ahead. Here the discussion is all about different types of digital marketing that can be handled with the support of SEO services.

Get support from Search Engine Optimization

If you are planning to handle the business, it is important to keep it in mind that you need to lead among the competitors. With the support of SEO, you can make your website as the best in terms of rankings. Also, it will help you to get attention among the people for sure. This thing makes your businesses get top ranking among the other competitive businesses. If these things are handled, then the traffic, conversions, activities and more will be highlighted throughout handling your businesses.

When handing the SEO, the keywords are always playing a vital role in terms of bringing the business to the top among the competitors. This thing makes SEO as one of the important tools to be utilized for your business.

Follow Social Media Marketing

In recent years, people are very much addicted to handling social media sites for various purposes. Well, they are not just only using for communication purposes or uploading the stuff like photos or videos but also allow the users to market the products to its maximum. If you are very much aware of social media sites to handle, then it is easy for you to market the business in a quick way. Also, you don’t need to spend much time on it during the period of digital brand marketing.

Marketing through content

Whenever looking for marketing, then your website must be having the best and attractive contents. Based on those contents, you can lead your business towards the target people. Also, the contents must be engaging from start to end. All you need to do is offering the contents which are different and attractive. When handling the contents, make sure to plan for the relevant contents to post and proceed further.

Hopefully, this thing will help the people to market the business in a better way. Also, make sure to offer the services in your contents to share and get recognized among the customers. In case, if the content is good, then there will be chances of sharing the content with others in a quick time. With these things, your business will get highly recognized among millions of people. If you are looking for the contents, then you will find various categories to choose from. As per the requirements, you need to choose the right templates.

Prefer Email marketing

If you see the Email marketing, then it is mainly considered to be the older marketing thing where still many utilize for marketing purposes. When it comes to Email marketing, you can share the content that must be impressive. Yes, the contents must be attractive which will help to encourage people to share it with others. Also, most of them are very much aware of using Email for various purposes. Hopefully, the email marketing for businesses is going to be helpful for sure.

Well, it is also said to be one of the best ways in terms of marketing the business and its services in a shorter period.

Wrapping up

Even we should know that the SEO services are helpful for all the business people as per the current scenario. Hopefully, the above-discussed marketing strategies are going to be offering the best result when it comes to handling the business.