The next big thing: vlogging

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Reality TV has a lot to answer for. Just as the summer schedules are filling with ever more D-list celebrities, along comes a trend promising that you too can be an instant video star. The video blog, or “vlog”, is the fashionable new way for amateur performers to find an internet audience, whether by chronicling their domestic minutiae or wittily parodying mainstream news bulletins. With audiences typically in the dozens or hundreds, the vlogs aren’t yet threatening ratings at the BBC. They are, however, creating a new generation of online stars – from schoolgirls as young as 11 to a