Great magazine content is a matter of personal taste: one person’s
must-read feature is another’s total yawner. So the challenge for
publishers who want to find and engage their ideal audience is to get
the right content in front of the right eyes. In the world of online
publishing, one of the ways to do that is through content
personalization.

Last week, we chose to skip doing a LinkedIn roundup because it seemed
like there were exactly zero discussions happening anywhere on the
social media site. This week however, discussions around the site were pretty lively.

Highlighting feature content and photos, breathing new life into older content and quickly responding to news and events are the top benefits of Tumblr for magazines. Here are ten titles that use Tumblr to the best of its abilities.

Is print dying? It’s a question that inspires hot debate these days. Truthfully, things haven’t been looking good in recent years. But over the last few months, print – in the magazine world, at least – seems to be experiencing the beginnings of a rally.

With the success of Unbound Media, I am sold on the value of content marketing. It’s efficient, effective marketing, it provides value to your industry and it’s fun. The concepts in Brandscaping really helped to crystalize content marketing for me, but the book takes it much further. Andrew Davis gets this stuff better than anyone else out there, and if you are a magazine publisher or marketer,Brandscaping should definitely be at the top of your reading list.

It amazes me how companies who produce content for a living are not
leading content marketing craze. The content isn’t the problem, but the
marketing part is. Whether is an outdated website, a boring newsletter
or a non-existent social media strategy – there are so many content
marketing opportunities that magazines aren’t using to their advantage.

Unbound Media is about the strategies, tools and tactics that connect the Unbound Audience with Unbound Content. Through research, experience sharing and inspiration, this blog is designed to offer smart and innovative ideas to help you navigate a world where people and media are boundless.