Overview

Summary

Instapage is one of the most powerful landing page platform aimed to maximize the return on investment on various paid advertising channels including AdWords, Facebook Ads that enable businesses to offer personalized landing pages and experiences for every promotion, which in turn, boost the conversion rate of your website. The platform offers endless options that enables customized designing of your page. Besides, there are various tools such as landing page builder, publishing tools, integrations ecosystem, optimization tools along with a team or client collaboration layer that provide end-to-end solution to the marketing teams and agencies. ..read more

Google Optimize is the most popularly used A/B Testing tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Optimize analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Optimize' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy...read more