Amazon Caves And Changes The Kindle App To Make Apple Happy

The app no longer includes a link sending users from the Kindle app to Amazon's store in Safari. If a user wants to buy a Kindle book, the user has to go to Safari independently and then buy a book. The book would then be sent to the iOS device.

Will this affect Amazon's Kindle sales? If this had happened a year ago, it might have been more damaging. The Kindle brand was less established, and buying an e-book was a slightly more foreign idea.

Today -- and we're mostly speaking from our own experience -- buying an e-book through Safari isn't all that strange. If we want to get a new book for Kindle, we'll just go to Safari instead of the Kindle app. Slightly less convenient, but that's just how it goes now.

Barnes & Noble is following suit, changing its app, as are a number of other publishers, 9 to 5 Mac reports.

(Note: If you like having the Kindle store option in your app, just don't install the latest update via the App Store. That's our plan, we'll see how it goes.)