Activewear line No Ka’Oi was created by Bologna, Italy-based designer Simona Finelli in 2014. Marrying her passion for yoga with couture-influenced stitching and construction techniques, the industry veteran creates graphic styles that comfortably stretch and adapt to athletic movement. Finelli’s vibrant color palette is inspired by Hawaii, as is the brand’s name, which means “the best” in the island’s native language.