You are here

Leisure Trends: IBD sales up in dollars, down in units in October

BOULDER, CO (BRAIN) — IBD merchandise sales gained 3 percent in October over the same period in 2012, hitting $175 million according to Leisure Trends Group’s RetailTrak IBD sales summary. Unit sales continued on a downward slide for the fifth straight month, dropping 4 percent to hit their lowest level since at least 2009.

Bicycle sales, however, were up 5 percent in both unit and dollars in October to reach $83 million, with most major categories seeing dollar gains — except for the 26-inch-wheeled mountain bike. This category’s sales were 15 percent lower than October 2012, coming in at $9 million for the month. 29er sales were up 2 percent and hit $14 million.

Road bike sales were up 3 percent, making October one of only two months this category has grown so far in 2013.