BabyExpo launches Milton Keynes show

The organiser of the UK’s BabyExpo believes it can attract up to 10,000 visitors to its new show in Milton Keynes this autumn.

The event, which will be at the 2,000sqm Middleton Hall at the the centre:mk shopping venue, will run on 29 and 30 September and is organised by What’s On 4. It is set to have 180 exhibitors.

“The shopping centre has a footfall of two million visitors a month, so with footfall of up to 5,000 for our Brighton shows, we would hope for 10,000 visitors over two days,” event director Suzanne Borrell told EN.

“It will be free entry for visitors because we think it wouldn’t be appropriate to charge for a show in a shopping centre.”

The new launch follows the latest BabyExpo show in November at the new American Express Community Stadium (AMEX) in Brighton, which attracted 4,500 people and 180 exhibitors.