Knowledge Base Articles

As a rule, promotional products are imprinted with a company's name, logo or message. They include both decorative and useful items of merchandise that can be incorporated in marketing and communication campaigns. Items are used to endorse a product, service or company agenda and can include business gifts, and awards, prizes, commemoratives and other decorated or imprinted items.
Promotional products that are imprinted and distributed free are referred to as Advertising Specialties. Imprinted promotional gifts that are given as an inducement for a precise action are known as Premiums. Business gifts, awards and items that commemorate are also known as promotional products.
The importance of promotional products is in their power to carry a message to a targeted audience. The products are both useful to, and appreciated by, the recipients; consequently, they are retained and used.
Rewards for using promotional products
Promotional products are flexible, subs

Savvy companies today fully understand how competitive business
can be. As a result, they do everything they can to promote their
businesses in the best and most affordable manner possible. For many
companies, this means ordering promotional items from a wholesaler or
exporter and then giving them to employees and customers. When handled
properly, promotional products can be an integral part of promoting your
business. Selecting the right promotional items and corporate gifts is
absolutely crucial because it can affect your entire business. The right
products can help to convey the right message to current as well as
prospective clients. Given the number and different types of promotional
items that are available to choose from, the process of choosing the
right products can often times be confusing. This is why it is important
to spend some time looking for the right supplier and creative products
that will convey the message you want to send.

Most people consider koozies something that are used for beer or
soda only and are used on cans. Although perhaps the origination of the
beer huggers might have been for these purposes, these days there are
many more uses, as well as products for things other than the canned
beverage. We wish to go into some details about ways in which using
these items can be price effective and a real hit to your party guests.
Right
now they actually sell something called slip on bottle koozies.
Basically, they are used for water bottles or other bottled beverages.
They are tall and slim and have a fairly large area for customized
printing. As the title of these states, they are slip on, which means
there is no actual top or bottom. You just slip them up the bottle.
There
are also closed bottom water bottle koozies. They have the same
dimensions as the ones listed above; however, there is a bottom to it,
which means you must place your drink inside t

Companies frequently use custom lanyards to promote their
business. They have learned that they can get quality advertising by
using this simple tool. If you are unaware of the benefits of having
custom lanyards working for your company, it is time to learn. Listed
below are a few of the reason why you should get your own lanyards
designed.
Lanyards can be completely customized. Unlike many
promotional products that only permit you to make a few choices, a
lanyard will allow you to be involved in every step of the manufacturing
process. You start by selecting the material that you want, and then
you get to choose how your lanyard will be dyed. For detailed images,
the dye sublimation process is advised. However, if you are planning a
relatively simple design than the traditional method of silk screening
will be more than sufficient.
Everything that is printed on the
lanyard will be up to you. You can choose to have the name of the
co

Many businesses have used different marketing techniques to
communicate their message through different means of communication
channels over the years. These methodologies were costly and time
consuming. Then businesses realized that they can make it by investing
less money as compared to other marketing campaigns. They decided to use
such common things like pens, pen stands, markers, energy drinks,
Pedometers, sweets, balloons, bottle openers, briefcases, whistles,
badges, key rings, footballs, compasses, Jackets, T-shirts, blankets,
sim card products and even DVD players.
The main idea behind this
method is to print your message onto some promotional item and give away
to your target audience and prospects. This technique would not create a
well being of your company but it will advertise your brand name at the
same time. Just think of a pen stand which you gave away to one of your
prospect. This pen stand on his table would advertise your pr