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The visually intriguing Fisher-Price/whiskey mash ups and Nintendo/Gin juxtapositions are accompanied by the slogan, “Parents, please feed your kids responsibly.” Giordano told Business Insider:

“This is an art project to raise social awareness on topics such as alcohol abuse by teens, alcohol abuse by pregnant women, the disinterest of some parents towards their children (abandoned for days between toys and video games), how far marketers can go to gain the attention of their younger customers.”