This is why parallax design can be such a boon for your content optimization.

Provided you’re not a nincompoop about it.

Avoid these parallax pitfalls

There are some pretty simple ways that parallax design, when overdone, can negatively impact your site’s SEO:

When it reduces your website to a single URL: A single page seriously restricts how search engines can see what you do, plus gives you just one URL that can appear in search results. Not good for discovery. (Be prepared to get cozy with jQuery if you want to implement a workaround for this.)

When it causes your website to load slowly: Bloated code will reduce load times, especially on mobile devices. And site speed matters.

When it limits the investment you can make it content and promotion: What is the opportunity cost in time and money of a large-scale, custom parallax design? Because it won’t come cheap and be good. Your site may look pretty, but will you have the resources left over so it says anything of note? Or so that you can drive people to it?

Put simply:

If the search engines have enough information to properly index and rank your site, it loads quickly enough, and your content is good and getting found … then your site is well on its way to being optimized.

The problem, of course, and the reason why you’re reading this, is that avoiding these pitfalls is easier said than done when you add parallax effects to a site.

So don’t do it yourself.

Let Parallax Pro for Genesis do the heavy lifting

If you want your site to be optimized, then it’s important to layer a design on top of an optimized core architecture, not the other way around. Foundation first, right?

The reason is because the parallax effects of Parallax Pro are not overdone, nor do they reduce a site to one URL — so you keep the WordPress post and page architecture that you (and the search engines) love.

What our StudioPress team did is add a subtle parallax effect that doesn’t require a bunch of additional code. In contrast, most parallax sites have tons of layers and hardcore animations, which may look slick but are sure to increase load times and cost a pretty penny.

Parallax Pro enables you to add the parallax effects to your homepage that draw your audience into your story … but without the site shrinkage, code bloat, and cost explosion that can kill the optimization (and more importantly, the ROI) of a parallax project.

Bottom line: it’s a win-win that — at less than $100 — fits any design budget.

But enough talk.

Want to see it in action?

Here are three sites using Parallax Pro

Each of these sites is built on Parallax Pro for Genesis, and each is well regarded by audiences and search engines alike: