How To: Optimize Revenue For Mobile App Install Ads

Not all users are worth the same, so why pay the same price for someone who spends nothing in your app vs. someone who may spend hundreds? It may seem counter intuitive, but being willing to spend more to get high-value customers can be the easiest way to boost game advertising revenue. If you don’t care what you have to pay as long as it’s backing out (read: if you know a cer ...Read the full article