When I was a teenagers, I used to have a lot of ANNOYING pimples, blocked pores and oily, shiny skin too. When we reached our twenties, as sebum production was decreasing, we began to see the effects of age and environmental assaults take effect – leading to less plump cheeks, fine lines around the eyes, and pores beginning to appear dilated. This is so TERRIBLE right!!! Totally like a NIGHTMARE to some I know....

To be HONEST with you all,

I'm 31 this year already, although people still guess my age as 25 or 26.

People said I was born with a baby face.

But how long my baby face can last???

So using the right facial product is important!!!

Now Kiehl's had came to my rescue?!?

They will be selling a new collection targeting on

fine lines, wrinkles and enlarged pores problems.

This collection will be available in store in May 2013.

Powerful Wrinkle and Pore Reducing Cream 50ml ($80)

Kiehl’s highly anticipated Powerful Wrinkle & Pore Reducing Cream is clinically demonstrated to show improvement in wrinkles and skin texture within 1 week. And, in as little as 4 weeks, the formula improves skin elasticity by 32%, helping to reduce the appearance of wrinkles by 15% and its texture by 26%.

Of consumers who used the product over 4 weeks:

- 96% said skin looked smoother

- 83% said the look of pores was reduced

- 92% said skin texture was visibly improved

- 84% said fine lines were visibly repaired

A FOCUS ON ELASTICITY, IMPROVED SKIN BARRIER AND HYDRATION TO FIGHT WRINKLES AND ENLARGED PORES

To protect and improve skin elasticity, three skin areas need to be addressed:

1. Organize and protect skin’s elastic fiber network

To retain skin’s elasticity, it is essential to organize and protect the functionality of elastic fibers. The age-related changes in elastic fibers, associated protein expression and enzymatic activity, such as the copper dependent enzyme LOXL1, contribute to the degradation of elastic fiber organization and functioning.

2. Protect and strengthen the skin barrier

When functioning optimally, a healthy skin barrier helps to defend against external aggressors that can damage skin’s elasticity. To maintain ideal barrier function, calcium has been shown to play an important role. Its quantity and distribution within the epidermis regulates vital skin barrier properties. As skin ages, reduction in calcium levels and modified distribution in the epidermis are observed, contributing to skin function alterations.

3. Restore hydration

In addition to a strong elastic fiber network and an optimal skin barrier, proper hydration is an important element to maintaining skin’s natural cell turnover and capacity to bounce back. Properly hydrated skin is flexible, buoyant, and plump, yielding better skin texture.

“Targeting and improving elasticity requires a multi-pronged approach. Retaining and protecting the functionality of the elastic fibers is an important first step toward youthful looking skin. An equally important focus must be the support of the skin barrier,” shares Geoff Genesky, Head Chemist, Kiehl’s Research and Innovation. “Last but not least, restoring hydration to the upper layers of the skin helps to keep it supple with improved overall texture.” MICRONUTRIENTS - ESSENTIAL

FOR YOUNGER LOOKING SKIN

Micronutrients are nutrients required by the human body to function correctly, but in fact cannot be produced by the body. Micronutrients include minerals such as copper and calcium. Micronutrients also include vitamins such as Vitamin A, Vitamin C, folic acid, niacin and riboflavin. Harnessing copper and calcium, in the form of Copper PCA and Calcium PCA, Kiehl’s chemists developed a formulation built to improve the appearance of aging skin.

“Copper and calcium are well documented for their health benefits and were intelligent choices for Kiehl’s,” continues Geoff Genesky.“When combined with PCA, which is naturally present in the epidermis, as part of skin’s natural moisturizing factor, these ingredients are key contributors to this most effective wrinkle and pore formula.”

Powerful Wrinkle Reducing Eye Cream 15ml ($65)

Utilizing the power of Copper PCA and Calcium PCA, Kiehl’s chemists extended this efficacious combination to its Powerful Wrinkle Reducing Eye Cream. Developed to target serious aging concerns in the delicate eye area, this preparation is demonstrated to visibly correct the appearance of wrinkles and smooth skin texture.

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