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Most of us will never have to worry about trying to outrank Pandora, LINE or Netflix on the list of the top companies of all time in the Google Play store. But even if you don’t have limitless marketing dollars to jostle for the absolute top spot, good marketers know that app rank is a lot more than a way to flex on the competition. App store position is critical for the visibility of your app and decides to a large extent how many new users you can obtain from organic searches.