Upper Deck created a special “Star Rookie” rookie card for Jack Hoffman from his memorable touchdown run!

Carlsbad, CA (April 16, 2013) – On Saturday, April 6, a crowd of over 60,000 fans rose to their feet at Memorial Stadium in Nebraska and cheered louder than they ever had before at a spring game. Young Jack Hoffman took a handoff from quarterback Taylor Martinez and made his way 69 yards through a sea of defenders for a touchdown and celebrated with the entire team in the end zone. What makes this story so special is that Jack is only 7-years-old and is also a brain cancer patient.

Of course the video of the magical moment immediately went viral and has already been viewed over 7,000,000 times on YouTube

“Jack is the type of inspirational athlete who absolutely deserves an Upper Deck rookie card,” said Chris Carlin, Upper Deck’s sports marketing manager. “Upper Deck does not want to risk Jack’s amateur status with the NCAA so the card we created will not be part of a mainstream trading card release. Jack had a larger than life moment on the field that day for Nebraska which is why Upper Deck is creating a limited number of promotional blow-up rookie cards for Jack to sign and use for charitable purposes. Upper Deck is proud to play a small role increasing awareness in Jack’s cause and we are excited to be a part of ‘Team Jack!’”

“We are humbled that a prestigious sports card company like Upper Deck would take such an interest in our son Jack,” said Andy Hoffman, Jack’s father. “We are so thankful for their interest in joining our family in the fight against pediatric brain cancer. With their help, we will be able to keep moving the ball forward by getting this devastating disease elevated onto the national agenda.”

Team Jack will be releasing details on how fans can bid on these signed promotional cards in the coming weeks. In the meantime, Upper Deck encourages everyone to check out the “Team Jack” official website and to like the “Team Jack” Facebook page. Together we hope we can find a cure for pediatric brain cancer.

About Upper Deck

Upper Deck is the leading sports and entertainment trading card and collectibles company. For more information on Upper Deck and its products please visit www.upperdeck.com.