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CHASIN' ATAMSTERDAM DENIM DAYS

CHASIN' is official partner of Amsterdam Denim Days (ADD), joining in on the City Centre Program. Needless to say, the focus revolves around the new EGO campaign for which we found a perfect match in Dutch DJ / Producer Julian Jordan.

We created a limited edition EGO 'Saint' t-shirt (100 pieces), to perfectly compliment our EGO jeans. Come to CHASIN' Kalverstraat during ADD (17 April - 23 April) to check the unique artwork, custom window and instore presentation and ofcourse the EGO jeans! During ADD you get a free Saint t-shirt when you purchase an EGO in our Amsterdam store, located at the Kalverstraat 30.

The tee's artwork is based on the wave pattern or musical frequencies - of the track 'Saint' Julian Jordan created for the #STRETCHYOUREGO commercial. Every song has a unique .wav pattern. It's the visualization of a song, showing it's one of a kind dynamic. We used this pattern on a signature CHASIN' t-shirt, to match any of our iconic EGO jeans styles.

EGO CAMPAIGN

The new Spring / Summer #STRETCHYOUREGO campaign is a fact! The EGO is the iconic 5-pocket stretch jeans from CHASIN', creating unique styles and freedom of movement. We found a perfect match in Dutch DJ and producer Julian Jordan!