Personal training is a sales business first. Everything else comes after the sale. In fact, the majority of business models mandate that a sale be made before a certified personal trainer can even have a client. This means that regardless of what certification a person has, until they’ve created a sale, they’re not even a personal trainer – because they’re…

Attaining the Registered Dietitian (RD) credential is a big deal for those of us who work in the health and nutrition industry. It is the standard of a truly evidence-based, scientific nutrition education. The credential has changed a bit over the years so now you see it written in a couple of different ways but typically you’ll see it noted…

2018 is going to be a transformative year for the fitness industry. With every year that passes the chasm that once separated mainstream fitness products and services from the allied health, holistic lifestyle, sport and athletic training, physical therapy and health and fitness technology communities becomes smaller and smaller as they merge to form a synergistic unit with the mainstream…

Fitness centers are everywhere and at this time in history the fitness industry is moving more and more toward smaller, boutique, fitness experiences. You’re seeing cycling studios pop up everywhere, kettlebell studios in every town…and the examples go on and on. The industry is moving toward specialization and that’s awesome but inevitably it’s all going to come back around to…

Plyo boxes have evolved a lot over the years. It used to be common place to see rows of plyo boxes lined up for athletes to jump over in quick succession to develop power, reactivity in the joints and overall explosiveness. While this is still probably the most fundamental use for a plyo box, the general fitness market has moved…

As a PTA Global Ambassador I wanted to share with you an opportunity to get a 20% discount on a really instructive, and useful credential that they now offer. The PTA Global Behavior Change in Exercise Credential, normally $299, is only $239 when you use my unique Ambassador code at checkout. If you are a personal trainer, chances are you…

Calf training is something that gives a lot of us fits! The really cool thing about calf training is that the best way to train the calves is not that complex. As it turns out, optimal calf training is actually pretty simple and after polling dozens of world class athletes with amazing calf development and after pouring over research to…

“Meal prep” is a term you hear a lot in the fitness industry. In it’s most basic form, meal prep is simply the act of preparing your foods, in advance, and organizing meal options so that they are easily accessible and properly proportioned to directly address the fitness goals you have. So obviously there’s a little more to meal prep…

Personal training is one of the hottest and fastest growing professions in the United States at present. This is awesome to see! It’s almost like our entire culture has shifted focus from pencil thin body, low-fat eating, artificial everything to health conscious, fitness training, whole food eating, literally overnight. Just check out Instagram (follow TCD page) and Facebook (like TCD…

Fitness equipment morphs really quickly, but a number of the best equipment choices have been around for a long time and continue to remain the top choices for professional trainers. This article outlines the best choices you can make regarding any kind of exercise ball. I am not going to rank a bunch of different products because this is not…