The company has signed up to Comtec`s market-leading Travel Agency White Label solution, so enabling its customers to obtain real-time, bottom line prices on package holiday deals from the UK`s top 40 tour operators.

Currently, most travel websites only feature the basic prices of holidays, excluding a host of options - including room type and resort - that inflate the final price paid.

Since signing to Comtec`s entry-level online data solution last year, County Durham-based Oakley Travel has seen a four-fold increase in consumer bookings driven through its website. Other agencies harnessing Travel Agency White Label include Fleetway, Epremiertravel.com, Latebookers and Magic Breaks.

Said Oakley Travel`s IT manager Les Calvert: “Comtec`s solution has revolutionised our online operations. The unrealistic prices displayed on some travel websites, compared with the final price paid for the holiday, have left many travellers feeling web-wary. By assuring customers they will only pay the price they see on our website, we expect to see bookings rocket.”

“The deal emphasises the power of our solution to web-enable agencies of all types and sizes, from call centres to small independents. We are committed to developing solutions that allow agents to profit from the online bonanza.”