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Tel Aviv Lifeguard Shacks To Become Tiny Pixel Hotels

Lifeguard shack on drummer’s beach in Israel is soon to be upcycled into a unique new boutique “pixel” hotel.

We’ve heard of pixelated screens and buildings, but pixel hotels are a new phenomenon that started as an art project in Linz, Austria. Now these tiny hotels established in unusual, typically abandoned urban settings – whether in a garage or an art gallery – are coming to Israel.

The Atlas hotel chain and Tel Aviv municipality recently unveiled plans to upcycle spacious lifeguard shacks on Bograshov Beach overlooking the Mediterranean Sea into unique boutique hotels that thrust visitors directly into the city action, rather than sheltering them in a large chain hotel setting.

Local designers Lilach Chitayat, Anat Safran, and Alan Chitayat have purchased the rights to initiate the Pixel Hotel project in Israel. In addition to the lifeguard shacks, this creative team hopes to establish similar projects in Jaffa Port, Neve Tzedek, and at water towers throughout the country. Tel Aviv already boasts a hot design scene, but this latest project is one of the revolutionary we’ve seen in a while.