Category Archives: Uncategorized

It is one of the UK’s fastest-growing retailers and its name and mission have shunned the city centre for nine years. But notonthehighstreet.com, which recently underscored its aversion to the high street by opening its new Surrey headquarters overlooking the Richmond roundabout, has ambitions to – wait for it – open stores and expand into…

Yesterday I spent the day with one of our global clients getting into the nitty-gritty of social compliance. As a business operating globally, they sensibly wanted to understand the latest social regulations, ensuring their social media policy was updated – sage advice indeed, I would urge any business to do the same. Interestingly, it became…

There is a lot of social noise when it comes to travel. From flights and holidays to hotels and destinations; brands and consumers alike are chatting, posting and broadcasting on social media. In all that noise though, there is insight that can change the game for travel brands. Get it right and companies can tap…

Your audience on social media can be a fickle, and tricky one to crack. But it’s a quest worth fighting for! Did you know an astonishing 47% of people who follow brands on social are more likely to visit the company’s website? Precisely why it’s important to keep your audience captivated, to ensure your brand…

Occasionally we all need to brush up on our social etiquette, so immediate future have produced this useful infographic of some of the worst things a brand can do on social media. There are plenty of lists of what you should be doing on social media to further your brand, here are some of the…

Whether you’re at the beginning of your journey working in digital or progressing a career, it seems to me that conventional paths to success are not all that common. In fact, getting on in tech often comes from idiosyncratic and unorthodox approaches. This Sunday, I had the rare and amazing opportunity to mentor women at…

Did anyone hear about Madonna’s fall last week? Well, yes I think the whole world did and they heard about it in the precise moment even if they weren’t watching the Brits. #BRITs2015 anyone? The power of social. By the time the newspapers had printed their front covers, and breakfast shows had updated their bulletins…

So Facebook has at last, after 4 years, got its patent to identify influencers and experts in a social network. And so influencer marketing comes back centre stage. I say it comes back, because when immediate future started 11 years ago, influencer marketing was a hot tactic. After all there was no Facebook or Twitter…

Moving pictures. The phrase has been around for more than one hundred years but in 2015 they really are just that. Only the buzz name for them is cinemagraphs. And they are the next big thing in social media and marketing opportunities. Based on the humble GIF file, they are static photograph images which have…

Fireworks illuminated the skies across Asia as millions celebrated the Year of the Sheep on Thursday. Wednesday night, Lunar New Year’s eve, was marked by loud booms as people set off firecrackers across china and families came together to enjoy the festivities. In China over 600 million people use online services and more than…

Having worked with immediate future for almost two years, it is clear that their social media knowledge is outstanding. They have constantly given strong counsel that has informed our strategy and aligned with our business goals. Their enthusiastic team has ‘raised the bar’ on social media management and their ideas and constant innovation delivers results beyond expectation

Adam WoolfMarketing director,
Indesit Company

IF has been a great support to us in developing our social presence across Europe, adding value with their thorough knowledge and skills in both planning and executing social activity.
I have no hesitation in highly recommending IF as a partner in Social Media strategy development. The team are conscientious, hardworking and always reliable.

Ruth CoatesCross Channel Marketing
Staples Europe

I was impressed with the impact of immediate future’s activity, the reach and influence that has been created through the tactics we employed was beyond our expectations. As a direct consequence we now see social media as an integral part of bmibaby’s activity.

Katherine HillHead of Communications, bmibaby

immediate future have been instrumental in helping us shape our social media strategy. Their rigorous process and strategic thinking helped us to begin to uncover the value of social media to our business.
This has given us the business case for more investment and deeper integration. IF are experts and I would recommend them to any brand who need guidance on social media.

Mandy WardHead of Digital Marketing, JD Williams Group

At every level, from search engine visibility and brand reputation to driving visits and sales to our website, the immediate future team amplified our online communications, generated advocacy and delivered tangible results.

Chris BishopOnline Marketing Manager, Hotel Chocolat

2013 was a major year in the development of our presence on social media and the way we engage with online audiences. We brought on immediate future, who have done fantastic work with us in building the quality of our content, the tone of voice we use and the strategy in how we use social media channels.This has resulted in substantial increases to our basic communities, our reach and our quality of engagement.