Philosophy of Total Karnataka is straight forward. To get the un-onlined to on-line both from the producers side and consumers side.

Towards propagating this philosophy, Total Karnataka sources products from specialty producers within Karnataka who have rich heritage and history but limited reach due to lack of on-line presence. ‘Window to the World’ will be opened up for such producers through an on-line platform to tell their story through Total Karnataka. Likewise, for people anywhere in the world, looking for Products of Karnataka, ‘One Window’ will be available to possess specialty items of Karnataka origin developing an emotional bond. Every purchase on ‘Total Karnataka’ will benefit a community in Karnataka and encourage them to continue their profession notwithstanding the global onslaught.