Pop romance gives way to jump shots and jock talk April 1 when the Cape’s WRZE The Rose (96.3 FM) will become WEII and carry Boston station WEEI’s sports radio format full-time.

“The addition of WEEI to our line-up of stations solidifies our leadership of the Cape Cod radio market,” Allison Makkay Davis, vice president and market manager of Qantum Communications in Hyannis, stated in a press release. “It will provide significant marketing opportunities to our local businesses to tap into a tremendously loyal listener base.”

WEEI, which broadcasts Celtics games and sports talk programs, has been adding affiliates throughout New England. The Cape outlet, which will allow better local reception of WEEI programming, is the seventh such addition.