How To: Mobile & Apps

You’re always looking for a fresh idea that will jumpstart profits and get your target audience buzzing with excitement about your company. While there may be numerous ideas that you are tossing around in your head to accomplish these goals, one of the best ideas is to make innovative use of mobile apps in various facets of your business.

Hundreds of new apps come out on a weekly basis. But how do you make one that is successful? Apps are a great way to help your company. See what problems you can solve and make your own successful app.

If you think the iPad was big for online publishing, you ain’t seen nothin’ yet. The tablet and mobile space is about to get much more crowded, and whether or not these devices succeed may depend on the kind of content the responsive web has to offer.

The concept of responsive design has been around for a number of years. First coined by Ethan Marcotte in a 2010 A List Apart article, the concept focuses on the idea of using CSS3 techniques along with flexible grid based layouts to design web pages that can scale and adapt fluidly from a full desktop format down to a small screen mobile format. For many, the biggest benefit involves leveraging a single codebase and set of templates in order to adapt the end user experience instead of having to maintain multiple sets of code in order to support multiple device layouts.

We are currently in the process of designing the mobile site extension for our recently launched
Magazine Publishing Suite. Last week, Andre and I sat down for a quick recap of some of the thinking that is going into our plans to this point.

Unbound Media is about the strategies, tools and tactics that connect the Unbound Audience with Unbound Content. Through research, experience sharing and inspiration, this blog is designed to offer smart and innovative ideas to help you navigate a world where people and media are boundless.