Low Cost UX Gaze Tracking Solution for Morae 3.3 Available Now

Potsdam, Deutschland (PressExposure) June 17, 2013 -- A new webshop by Visual Interaction opened at http://www.mygaze.com for easy access to the myGaze Professional UX Gaze Tracking Lab for Morae 3.3, the leading usability testing tool by TechSmith. The dedicated package for Morae users is available for purchase at only 2,980 US$ (net of taxes and other charges). It combines the myGaze eye tracking peripheral and a gaze tracking plugin for Morae 3.3. - Recorder, Manager and Observer. With this plug&play solution, it is now easy and cost effective to add eye tracking to usability studies with Morae - especially for software and websites on small or large screens. Easily get insights into user behavior and the critical aspects of user interaction to optimize your interaction design.

The myGaze tracker is an ultralight, USB-powered gaze tracker for use with a laptop, tablet or desktop monitor. Usability professionals can easily operate the myGaze eye tracker from the Morae 3.3 interfaces and enhance their Morae 3.3 reports with gaze data of users. The myGaze Morae 3.3 software plugin allows to record data from the myGaze gaze tracker in the Morae Recorder and export and replay recordings in Morae Manager with the gaze data overlaid. During the study, a user's gaze behavior can be observed in Morae Observer - a key functionality that is highly valued by usability experts. The myGaze Professional Gaze Tracking Lab for Morae 3.3 can be installed on standard computers running on Windows XP, Windows 7 and Windows 8. It is a flexible and mobile solution for usability testing in a wide variety of locations and situations.

Jim Hidlay, Vice President of Marketing, TechSmith Corporation: "The VI myGaze eye tracking solution makes the assessment of visual user behavior affordable for Morae users. The lab is designed for exclusive use with our leading usability software. This allows UX professionals to conduct Morae usability studies which combine the actions of users with their gaze trails, providing comprehensive insights into user behavior - a measurement that has remained unavailable in Morae until now."

"Visual Interaction is launching the myGaze webshop now for most countries in Europe, the USA and Canada. Other markets will follow soon. The myGaze Professional UX Gaze Tracking Lab for Morae 3.3 will revolutionize the UX approach to gaze tracking and usability studies. More of such focused and cost efficient solutions will follow. Furthermore, we offer the myGaze USB powered gaze-tracking accessory as a platform for developers with three editions of our software development kit. They will make it easy to develop and deploy custom gaze interaction and gaze tracking solutions at affordable price points. Our mission is to make gaze tracking and gaze interaction widely used through affordable prices and easy to use solutions. We are confident that the market will jump on this opportunity and gaze interaction will become commonplace soon," says Manfred Fallis, Managing Director of VI.

About Visual Interaction GmbH

Visual Interaction (www.mygaze.com) (VI) has taken on the mission to provide easy to use and affordable gaze tracking and gaze based interaction solutions for a broad professional, educational and consumer audience and for developers. VI partners and collaborates with leaders around the world to create best in class solutions.VI myGaze trackers rely on eye tracking technology by SensoMotoric Instruments (SMI) from Germany, for more than 20 years a leader in eye tracking solutions.