Peak Hours in Weekends: 12:00-18:00 - People go to On Ting/Yau Oi to dine and shop at Supermarkets and Convenient Stores- They rarely go to On Ting/Yau Oi to shop for clothes Trade Mix Variety and Number of the stores are the major strengths of On Ting/Yau Oi Shopping Centres' competitors It can fulfill daily needs and the price level is reasonable. Most customers are not satisfied with the sanitary condition of the washroom. Shopping Experience Facilities & Hygiene Interesting Insights 3. Cooking Mama Magazine 5. Parking Discount 4 = Most important 1 = Most unimportant Demographic Information Age Distribution Economic Activity Status Monthly Income Population Prediction from 2009 to 2019 in Tuen Mun Increase in Monthly Income 4 = Most important 1 = Most unimportant n = 402 n = 257 n = 402 n = 257 n = 402 Who is/are your most frequent companion to shopping malls? (A3) n = 402 4 = Most important 1 = Most unimportant n = 402 Most Important Criteria of Choosing Shopping Mall (B1) Most Important Criteria of Choosing Shopping Mall (B1) n = 402 127 131 22 58 62 Keeping a competitive price level is the most effective catalyst to attract customers. A hygienic shopping mall located in the transportation node can attract the greatest number of customers. If keeping the quality and the price constant, which kind of store will you prefer? (A8) n = 360 The professionalism and attitude of the Customer Service Personnel at the Concierge are important in customers' eyes. Promotional activities can act as supporting factors to draw customers. Customers would like to purchase all the goods they want in one place. n = 402 Holding a wide spectrum of promotional activities is not a primary force to attract more crowd. Problem:Do people who prefer chain stores have a different spending on shopping from those who do not?

Therefore, people choosing chain stores have different weekly expenditure on shopping from those who are not.

Judging by the difference in sample means, people choosing chain stores spend more on shopping on weekly basis. n= 402, 257 Considerable amount of customers stay at On Ting/Yau Oi for less than 1 hour. Problem:Do People who prefer chained stores have a different spending on dining from those who do not?