If you run a medical or aesthetic practice that relies on patient retention then you absolutely need to focus on email marketing as a core component of your internal marketing strategy. Many practices struggle with email marketing, getting discouraged because of poor open rates or click-through rates - to the point of giving up on the tactic altogether [...]

Email marketing is one of the most basic forms of digital marketing, and it's been around as long as any other digital marketing tactic. Some would argue that email marketing has lost its luster, but I would argue that email marketing is as important as its ever been. McKinsey.com found that 9 out of 10 [...]