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All health care decisions aim to optimize value; however, value is an elusive construct. First, “value” is both a noun and a verb, and it can relate to deeply held beliefs or a mathematical ratio of benefits and costs. The theme “Many Views on Value” rests on the idea that value is a function of the lens through which one sees the world. Inherent in this is an assumption that different stakeholders are necessary to understand the true value of any health care intervention. Members of SMDM are the academic leaders in understanding multiple stakeholder perspectives and in calculating value. The 2019 Annual Meeting aims to unite the robust behavioral science on perspectives with the rigorous analytical science of value.