Sunday, November 11, 2007

Marketing is an art that combines the dance of the offer and the sale, with the science of ascertaining a client’s needs and wants, not necessarily in that order, without having to ask the question. As a marketer it is your goal to provide your client with the solution to a perceived need, real or imagined, and sell her or him on the idea that only you, your business, or by extension your website will be able to adequately meet the need. Does this sound cold? Perhaps so, but this makes the reality of marketing no less compelling to the savvy individual. Similarly, it will not dissuade a client from doing business with you.

To make Internet money marketing network solutions you will first need to understanding what kind of network solutions you may offer. Computer users are always on the lookout for that bit of code that will make the machines run faster or more efficiently while at the same time protecting them viruses or hacker attacks. Similarly, those using databases always look for the software that is more germane to their actual business rather than broadly applicable as the usual database software that comes as part of a bigger package. Therefore anyone wanting to market network solutions will do well to address the needs of a niche rather than the wants of the market as a whole.

Understanding the concept of Internet money may be a little harder to grasp. Many a company has an advertising budget which also includes marketing their product online. In the same way, many a company has a hardware and software budget, that to a certain extent also includes Internet related aspects such as service contracts, subscriptions, and even the standing order of toner that is done via the ‘Net every 60 days. This kind of money is considered Internet money because it is either spent on something purchased on the Internet, via the ‘Net, or for the company’s ‘Net presence.

To make Internet money marketing network solutions you need to find out where your potential clients’ Internet money is spent and then offer to provide the same or a similar service. In essence the goal is for the client to transfer the money that was paid to vendor A to you instead and have you take over as vendor A’s substitute. This is easier said than done if you do not know your way around the network solutions business. Those who are computer savvy, however, and who know how to cultivate the right contacts and contracts in order to operate for a business in lieu of vendor A, even if it means outsourcing the job or service at a lesser price that will still allow you to make a healthy profit on the deal, will find that there is no limit to the profitability that may be found in this business.

If you are still unsure of the entire business concept, consider the term “reseller” and you will come to understand how – even without an inventory or a specific IT skill set – you can make Internet money marketing network solutions.