Independent, boutique-style marketing consulting firm in ChinaFounded in 2010Headquartered in ShanghaiBranch offices in Beijing and GuangzhouOver 50 employees in totalProviding tailored service and consumer insights to clients in China and around the world

A fulltime field team with 10 veteran supervisorsOver 200 trained interviewers, mostly with college or above educationOver 500 well maintained recruiters from a wide range of income groups and occupationsMaintains a network of over 200 field suppliers across China

A data processing team with veteran data professionalsTeam leader with over 17 years’ experience in market researchA core fulltime team managing over 10 part-timers with high standard accuracy

杨菁 Shirley Yang
研究总监
Research Director

中国市场研究统计学领军人物
擅长各类定量统计分析与建模
复旦大学流行病与卫生统计学博士
Leading expert in applied statistics for market research in China
Proficient in quantitative analysis&modelling
Ph.D., Epidemiology&Health Statistics, Fudan University

A strong research team with 25 analystsVeteran research directors and managers with extensive experience in a wide range of sectorsServicing Fortune 500 companies and largest Chinese businessesStrong bilingual abilities (Chinese & English)

We take pride in our data collection quality!Covers all parts of ChinaExtensive experience in managing projects ranging from cross-country, large sample size surveys to the very niche market, specifically targeted interviewsFrom Tier 1 down to Tier 3 and Tier 4 cities, in every corner of the countryVery high standard data collection, winning client appreciation every timeCompleting over 500 projects across China per year

Native Chinese research professionals with global visionPenetrating into all parts of China and interacting with consumers with different subculturesKnowing Chinese people, knowing the Chinese market, knowing the Chinese cultureAdopting the best suited methodologies to do research in the China marketDelivering profound insight and actionable recommendations for clients’ business in China