BLOG

83%percent of app users say location is crucial to their app experiences, but nearly40% are hesitant to share their location. These were key findings of an independent consumer study, commissioned by Skyhook, the leading global first party mobile location network. To view the infographic, click here.

Cathy Perron of Boston University Media Ventures invited our VP of Marketing to discuss branding, when to get started with marketing and how to bring a startup vision to life. He started the discussion by talking about what a brand is and its importance to a company at birth. It begins with the collision of technology and creativity in order to define a Big Hairy Audacious Goal (BHAG).

Welcome to the new face of Skyhook! Our new website just begins to scratch the surface in illustrating the endless possibilities for location intelligence to fly well beyond the mere provision of a set of latitude and longitude coordinates. Yes, it it true that Skyhook pioneered many of the most important techniques and approaches that today power location on connected devices around the world. But providing the world's most accurate indoor and outdoor location is just the beginning. Over the past several years we have been quietly building new technologies and products to help enterprises and application developers take location into the future. A future where context is king and where the data extracted from location is used to differentiate mobile over other mediums and where connected devices bridge the gap between the digital and non-digital worlds.

Boston, MA - Skyhook the world leader in location information, context and intelligence, today announced the appointment of Jeffrey Glass as chief executive officer effective immediately. The appointment of Glass, a successful entrepreneur, investor and CEO who will also join the company's Board of Directors, is a critical step for Skyhook as it accelerates its global business. Glass succeeds company Founder Ted Morgan, who will remain actively involved with Skyhook and continue to serve on the Board.