Parts of Ill Bill ‘s new music video were shot at Coney Island, but it’s far from fun and games as the Brooklyn MC gets deeply personal about the deaths of his beloved grandmother and Uncle Howie , the troubled man familiar to Non-Phixion and Necro fans and whom Bill named his record label after, in two moving verses.

“All I know is I worshipped you as a scrappy kid/ Being around you made me feel cooler than rapping did…”