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Two months after a successful launch In November 2009, the cofounders of Rent the Runway (RTR), a website that rented designer dresses, are debating whether to grow their startup at a measured pace and focus on improving operational effectiveness, or raise a new round of venture capital sooner than originally planned. Raising more venture capital would allow RTR to aggressively expand its inventory and customer acquisition efforts, in order serve a broader range of customer segments with a wider selection of products, (eg, accessories, maternity wear).

The Case Centre is a not-for-profit company limited by guarantee,
registered in England No 1129396 and entered in the Register of Charities No 267516.
VAT No GB 870 9608 93. It is also the trading name of The Case Centre USA,
a non-profit making company. Tax ID No 04-31-43431.