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Small Screens, Big Dollars

Small Screens, Big DollarsNew York TimesThe goal of the NewFronts, or new upfronts, is to encourage marketers and agencies to spend more money on digital ads, either by increasing budgets or shifting to online media some of the estimated $70 billion a year that is spent on television ...

New York Times Launches Social Media Ad ProgramWall Street Journal (blog)By Keach Hagey News media outlets are increasingly realizing that online readers are finding their websites' content through people sharing stories on social media. Finding a way to sell advertising against those readers has been a challenge.

Perform to put sport channels on FacebookFinancial TimesBy Tim Bradshaw, Digital Media Correspondent More than 50 sports channels are to launch on Facebook as Perform Group, the UK digital video provider, bets that fans of international football, tennis and other games will watch with friends on the social ...Financial Times

PERFORM Group Integrates LIVESPORT.TV With Facebook - Quick FactsNASDAQ(RTTNews.com) - Digital sports media group Perform Group plc said it launches over 50 digitalsports channels on Facebook today. The company noted that the integration would see LIVESPORT.TV opened up to Facebook's 845m monthly active users through the ...

Smart TV May Be Too Smart for Its Own GoodTechNewsWorldIn a Smart TV, these OTT products can be combined with traditional broadcast programming and a cable or satellite provider's own VoD (Video on Demand) services. Google (Nasdaq: GOOG) TV'sSmart TV product, for example, is designed to enable a ...

In some cases, digital media limits conversationVirginia Tech Collegiate Timesby Nick Smirniotopoulos, guest columnist As our generation becomes more accustomed to using new technology, observing the trends for increasing digital media usage highlights some stark realizations about the changes our generation has — and raises ...

Influencing the influential voter onlineCampaigns & ElectionsAmericans are online, a lot. As a result, digital media will be at the forefront of this election cycle. The opportunity to influence voters is immense with social media. Sites like Twitter, Facebook and Google + were built to connect people, ...

IPL fans switching from TV to new mediaIndia TodayThe Indian Premier League's (IPL) overall TV viewership hit its lowest point last year with an average television viewer rating of 3.5, according to TAM Sports, a unit of TAMMedia Research Pvt Ltd. The all-India data for the first 16 matches this year ...India Today

Landmark Federal Court ruling rescues TV sportThe Daily TelegraphBILLIONS of dollars worth of TV rights to the country's biggest sporting events, and reality shows like MasterChef, have been preserved, after a landmark ruling of the full Federal Court closed a legal loophole being exploited by Optus.

VideoDaily Roundup: Digital Video Still a Drop in TV's BucketMediaPost CommunicationsIn his weekly Online Spin column, Dave Morgan -- who sold behavioral targeting pioneer Tacoda to AOL in 2007 -- points to a number of observations by Brian Wieser of Pivotal Research about the TVand video markets this year.

New FCC rule will shed light on political attack adsOrlando SentinelBy William E. Gibson, Washington Bureau WASHINGTON -- Once the election season heats up again this summer, and an endless stream of political attack ads invade your TV, a few clicks online may let you know who's behind the messages and how much they ...

Rogers Digital Media Renews Partnership with NBA.commediacasterRogers Digital Media will stay courtside with word that it has a two-year deal extension with sports website NBA.com as the exclusive Canadian representative for its online advertising. The partnership with NBA.com underscores the importance of key ...

Media to Get More of HuluWall Street JournalBut that goal has at times conflicted with media companies' efforts to safeguard their traditional TV businesses in a whirlwind of digital change—even at the expense of Hulu's own growth. Hulu, for instance, has negotiated online rights to the media ...

Optus halts TV Now after court lossSydney Morning HeraldThe three appeal judges disagreed with the primary judge that users were solely responsible for making recordings in the TV Now service. Justices Arthur Emmett, Annabelle Bennett and Paul Finn found that both Optus and the user were responsible for ...

Google cites Acceller as industry leader for US Hispanic MarketingMarketWatch (press release)Acceller is an industry leader in comparative digital lifestyle products. "Acceller has become the leader in Hispanic Marketing for TV, Internet, Phone and other digital home services by employing and optimizing Google's media offerings and insight," ...

It's TV sweeps time, if you are watchingEdmonton Journal(MCT) The big broadcast networks ushered in the May "sweeps" period Thursday night, and with it, the final batch of original series and stunts before a summer of reruns and reality TV. Among highlights: series finales of onetime hits Desperate ...

Internet rights court ruling a cash win for footballThe AustralianIn a decision that AFL boss Andrew Demetriou said guaranteed the financial health of Australian sport for years, the court unanimously found that the Optus TV Now recording system, which downloads games for viewing on hand-held devices such as iPads ...

Google Fiber in Kansas City Makes Hollywood NervousBusinessWeekBy John Lopez on April 26, 2012 Of all the media industries dragged kicking and screaming into the brave new digital world—news, music, publishing—Hollywood has held up comparatively well. Although physical sales of DVDs and Blu-ray are falling, ...

Digital never diesThe Korea HeraldA striking case in point is Kim Gu-ra, a comedian who built up his career through intentionally fiery comments that had long entertained TV audiences. Kim recently exited from all the TV shows he was hosting after suffering a public setback over his ...

NewFront: Stressing Original Programming, Online Video Is 'TV On ...By David KaplanBut the big question hanging over the proceedings this year has been whether web video can – or even needs to – compete with the TV upfront, which this year is expected to bring in some $10 billion in commitments for the fall season. ... “We refer to ourselves as the first digital network because of our huge scale,” said Yahoo's McPherson. “TV viewership is not going down. So I don't know if onlinevideo is replacing it. I think we're just media addicts. We're producing over 40 video ...AdExchanger.com: Exchanging Ideas...

Podcast, Craig Watkins: "The Digital Edge: Exploring the Digital ...By Andrew WhitacreAmong other things his work in the network will include leading a team of researchers in an ethnographic study of teens and their participation in diverse digital media cultures and communities. Working with an Austin-based game studio Craig is also developing a ... digital media, game authorship, literacy, and civic engagement. Craig blogs for dmlcentral, the online presence for theDigital Media and Learning Research Hub hosted at the UC Irvine campus, and the HuffingtonPost.MIT Comparative Media Studies: News

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