Kudzu brands

The advertising days of Don Draper, creative director of a 1960’s advertising agency in the show “Mad Men”, are long gone. Branding had only just begun in the 1950s, and thus competition was low. People knew their main go-to products because they...

When it comes to creating a marketing campaign, there is one purpose, and that’s to solve your customer’s needs with what you have to offer. In order to be successful, you have to put yourself in the shoes of your potential customers. Always remember...

If you’re in business, you know that advertising is important. However, you might not know how to do it effectively. Getting the word out about your business is crucial. Going to conferences, posting on Facebook groups, putting up beautiful flyers in...

We’re exposed to advertising every day, whether we’re grocery shopping at our favorite local store, listening to the radio on the way to work, or scrolling through Instagram on our phones. If done right, advertising can successfully draw attention...

One of the very first steps, if not the first step, to creating your marketing strategy is determining your target market. This is the group of people that your company will aim to serve and market to. Ideally, the people in this group have similar needs...

The 21st century is known for being fast-paced and technology-driven. The development of the Internet and social media has allowed for everyone, no matter the distance apart, to be connected to each other. For businesses in particular, this has become...