This clip has some nice upbeat music that is catchy while the images portray the spirit of trust through the warm compassionate interaction of people, which promotes a sense of confidence and reliability in the viewer. Nice work!

It really captures the Spirit of how news should be conveyed, accurate and trusted by North Texas Families. A news team that is as transparent as their studio,keeping families informed at a moments notice.
Its like explaining channel 8’s message in another language, the music language.🙂
Great job using the music to send the message.

This is the kind of image campaign I can sing along with— in the hallways, the in car, and in the shower! Makes you feel good inside about living in your hometown. This would be a FANTASTIC image campaign to compliment our new music, “The Rock.” Keep it up SAM!

Wow. What energy! I like you showing the girl performing the song. It puts quite a bit of reality to the promo, something I have not seen in a while. Great track, great images. It all makes you very proud of Dallas and WFAA. It’s a winner!

Nice campaign. Reminds me of selling Coke! And we all know how successul those campaigns have been. Number one drink in the world. The point I am making is that only good creative content will get viewers’ attention and allow them those few precious moments to digest your message. Nice stuff Arnold. I wil be telling my creative staff to review this for our next news promotion campaign.

Really like how easy you’re making it to put together a “feel good” image campaign. So simple to add in local shots and the “studio recording” shots give it a special feel. Like the positivity, I think viewers want that right now.