If you want to distinguish your goods, services (or both) from those of another business, you may need a trade mark. Find out what trade marks are and what’s involved in the application and management process.

If you are a self filer, attorney or a Qualified Person (QP) –this is the place to find our examination manuals, FAQs, case studies, search tools and more to help you further understand and research intellectual property.

Shark Tank season 2 IP wrap-ups

Shark Tank Australia is back for a second season. Budding entrepreneurs pitch their business ideas in order to secure investment finance from a panel of venture capitalists. We’ll be following Shark Tank each week and doing a wrap up of the role intellectual property played, or could play from each episode.

Apart from its undeniable entertainment value, the show gives a valuable insight into the business of inventing.

These self-made multi-millionaires judge business ideas pitched by ordinary Australians. The aspiring entrepreneurs must convince a Shark their idea is worth pursuing… but it takes more than passion and personality.

IP wrap-ups

For many start-up businesses, intellectual property (IP) is the difference between success and failure. Competing with larger established business requires disruptive innovation. Much of that creativity and innovation can be protected with registered intellectual property like patents for inventions, trade marks for brands, and designs for the way a product looks.

Each week throughout the series, we’ll publish a wrap up looking at IP issues that come up in each episode. Beneath the gloss of reality TV, Shark Tank exposes the drama of matching expectations between investors and inventors.

Take a look at our blogs of the role IP played, or could have played in each episode of season two: