BRAND IDENTITY ≠ LOGO

CUSTOMER RETENTION ≠ CUSTOMER LOYALTY

POSITIONING ≠ PROPOSITION

It's important to use the right words. It may be imperceptible, but it does matter to us. We've simplified everything-branding. Below, in our Branding Glossary, you will find our explanation of branding terms that are free of jargon and full of ingenuity.

Lifestyle

A person’s manner of living day-to-day life as depicted by activities, possessions, attitudes and behaviour. When we use the industry terminology “lifestyle brand”, it means the brand would complement to the person’s lifestyle.

Line Extension

When a brand extends its current offerings under the same brand name to provide variants, types, flavours etc.

Loyalty

When a customer develops trust in a product / service / brand, he becomes committed to purchasing the same brand again. Also check: Brand Loyalty

Logo

A trademark-able symbol, graphic, visual representation of an organisation that reflects beliefs and values of the organisation whilst enabling public recognition. A logo is part of Brand Identity but not the only thing that comprises it. Also check: Brand Identity