Boux Avenue Coming Soon to Dubai!

This beautiful lingerie brand from the UK will feature gorgeous kaftans, nightwear and swimwear

Updated: May 22, 2014 3:09:17 pm UAE

Launched in April 2011, Boux Avenue has made beautiful lingerie accessible to every woman in the UK and is now set to do the same around the world. The brand will be launched by the award winning UAE based retailer, Al Ghurair Retail. The brand is set to open its first store during Ramadan and continue with its success where it will open three additional stores within the Middle East this summer.

Owned by successful businessman and longtime BBC Dragons’ Den star Theo Paphitis, Boux Avenue has been designed with a woman’s mood in mind. The new spring-summer 2014 collection boasts trend-on bikinis and kaftans as well as gorgeous lingerie and nightwear. The brand, aimed at lingerie lovers looking for quality beautiful underwear at affordable prices, prides itself on superior fit, outstanding customer service and an inclusive size range. It's really every woman's dream come true.