Buffalo Wild Wings: 360 Blazin Challenge

There is no day bigger than the Super Bowl for hungry football fans, and the marketing landscape is more crowded than ever. To cut through the clutter, Buffalo Wild Wings tapped the latest 360 video capabilities to create great content that brings potential guests right into the restaurant experience.

With that new medium in mind, the goal was to bring a totally Buffalo Wild Wings experience to life in a big way for sports fans. The Buffalo Wild Wings Blazin Challenge is a staple of their brand, pitting extra spicy wings against visitors’ taste buds.

Buffalo Wild Wings delivered a creative campaign that brought out the unique experience of Buffalo Wild Wings’ signature food, the challenge and sports-centric experience in a totally new way. The company’s brand team and its agency partners worked with NFL Tight End Rob Gronkowski (Gronk) and his brothers for the competitive wing challenge at a Buffalo Wild Wings. Shot in 360, the creative spot allows viewers to explore the action like never before – and surpassed all goals in terms of engagement and views.