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Mobile Posse, a provider of mobile home screen advertising and content solutions, yesterday launched "Daily Perks," a new informational service available free to U.S. Cellular customers.

Powered by Mobile Posse's active home screen platform, Daily Perks engages U.S. Cellular subscribers with helpful wireless account information, local lifestyle content and special offers from local and national retailers. The service provides a "daily perk" for consumers in the form of localized content, such as weather, gas prices, sports scores, and promotions and discounts from local retailers. It gives carriers a direct means of communication to upsell products and services, educate consumers on their phones and bills, reduce churn by reminding consumers about expiring contracts, and survey users about their service and follow up with those who are unhappy.

U.S. Cellular joins a fast-growing list of companies leveraging Mobile Posse's platform to engage subscribers directly and conveniently on the mobile phone's home screen. The application is currently available for free download on Android and BlackBerry devices through the application catalogs, and will soon be preloaded on all U.S. Cellular phones.

"Forging a partnership with Mobile Posse has enabled us to deliver another benefit to our customers," said Joe Settimi, senior director of data strategy and services at U.S. Cellular. "Daily Perks will run on our high-speed nationwide network, so users can access localized information and valuable bargains quickly."

"We are pleased to be working with U.S. Cellular to debut home screen services for its 6 million customers," said Jon Jackson, founder and CEO of Mobile Posse. "In this competitive market, mobile user experience is king. Mobile Posse's platform allows carriers like U.S. Cellular to breathe life into the home screen with a unique mix of personalized carrier tips, popular mobile content, and valued advertising conveniently delivered to the user while the mobile device is not in use, ensuring a pleasant and seamless customer experience."