The first two sentences of the company’s apology sarcastically: ‘On behalf of BrewDog PLC and its 14,691 individual shareholders, I would like to issue a formal apology to the Portman Group for not giving a s**t about today’s ruling.

‘Indeed, we are sorry for never giving a s**t about anything the Portman Group has to say.’

Brewdog co-founder, James Wyatt, in his ‘formal apology’ damned the decision for defending large drinks conglomerates and oppressing ‘creativity and competition’.

Mr Wyatt went on to describe the Portman Group as a ‘gloomy gaggle of killjoy jobsworths’ and vent their frustration at the standards panel’s ‘grubby newspeak’ and ‘toothless little marketing code’.