If you had a chance to stop by our booth at GHC18, you’ll remember we didn’t have any swag on offer. (What!? No, it’s true.) Spending thousands of dollars on t-shirts, water bottles, hand sanitizer, and such wouldn’t have a big impact on our business or the lives of GHC attendees – other than creating waste and pollution.

So instead, we let our booth visitors decide how we spend the $15,000 we had budgeted for swag.

Using a life-sized kanban board, we asked visitors to place a sticker next to one of our Atlassian Foundation partners: Women Who Code, Black Girls CODE, or Code2040. By the end of the conference, we had over 600 stickers on the board.

Thank you to all the GHC attendees who stopped by our booth. Each sticker you placed translated to $23.77 to help these fabulous non-profits build a more diverse tech industry! And we couldn’t be happier about it. Go team!