“The vibe in Northwich throughout the whole festival was electric and it was great to see so many visitors coming to the town experiencing everything Northwich has to offer and making memories they won’t forget.

“As well as interacting with the public each and every day the band really did everything they could to include the town’s traders,” she said.

(Image: Richard Evans)

“It’s also been brilliant to see such positive figures in regards to footfall and through our social media channels where interaction was at some of the highest levels we’ve seen this year.

“Hopefully the people who came into Northwich and also saw the photos and videos are inspired to return or visit the town in the near future.”

She added: “NorthbyNorthwich, the recent announcement about Barons Quay and the events coming up in 2018, such as the Northwich Festival of Arts, The Northwich River Festival and Northwich In Bloom, are really helping to put Northwich on the map and making it stand out as a destination with a difference.”

Social media saw many positive comments following the event with one Twitter user saying: “I loved your humble little town. I wasn’t kidding when I said we would be back. There is so much to discover there. Locals were so kind and helpful.”

Another commented: “Visited Northwich twice last week because of The Charlatans. Have to say – lovely little town and great chippy, some nice little pubs, hope to be back some day.”