Site Prospecting

Find the Most Profitable Store Location Based on Distance or Travel Time.

Site prospecting and site selection tools enable us to search for the best store sites for your business. We can summarize the underlying demographics around possible new locations for comparison and analysis. Sites are selected by analyzing single or multiple locations. Our information and analysis allows you to evaluate a potential store location based on distance or travel time. You can specify the distance or travel time based on your experience at other stores in similar market areas.

Locate a potential store site

Analyze surrounding competition

Analyze the demographics of the area

Assess the market potential

Perform drive-time analysis

Store Market Analysis

Evaluate malls and shopping centers

We can define the following types of trade areas around your store to aid in site selection:

Simple ring-created around your stores using a radius you specify

Data driven ring-created around your stores using a radius proportional to a store characteristic such as
total sales, square footage, and gross leasable area

Equal competition-creates trade area boundaries halfway between each store and its neighboring stores
(Thiessen polygons)

Drive time-defines areas accessible along the street network based on your specified maximum travel time or distance

Gravity model predicts the sales potential of an area based on distance, competition, attractiveness factors, and consumer spending

Competitive Intelligence for Site Selection

Knowing who your competition is, what they are like, and where they are located is critical to your businesses success. Using our Dun & Bradstreet/Hoovers database of more than 18 million US businesses we can provide you with:

Company name

DBA name

location information (address, city, state, zip, & zip + 4)

Headquarters, branch, stand-alone business indicator

Duns number

Phone number

Number of employees

Estimated annual sales

Estimated number of computers

This data helps you in defining your winning business strategy!

To provide you with deeper intelligence on your competition, we have partnered with InfoUSA to provide you with:

“Wayne prepared and coordinated a collaborative presentation that was delivered to our Executive Vice President and a group of vice presidents representing Legal, Compliance, and Public Policy. By the end of the meeting, the analysis project was approved and fully funded.”

- Jeff Hubbard
Director
Qwest Technical Regulatory

Jeff Hubbard

“Your intimate knowledge of GIS software and datasets and your ability to provide in depth charts, maps and tables for use with local businesses has been sterling. You bring unparalleled corporate sophistication to small, growing companies around the country. I believe you are pioneering a whole new market for GIS services. Thanks a bunch.”

“Wayne is dependable and dedicated. He learned a lot about our business and through these insights was able to drive tremendous informational value out of a relatively modest amount of customer and store data.
I would not hesitate to engage Wayne and GeoWize to support corporate planning processes through demographic mapping and similar analytical tools. His broad business knowledge, dependable service and insights of demographic information as well as ESRI software added value to our projects and reflected well on our studies and presentations.”

When I first heard of GeoWize I thought, “Why would I need a Google Map for marketing?” Wow! Was I blown away with the research, data, and most importantly, insight. This insight has caused us to revamp our entire marketing strategy. And we’re already seeing results. I don’t know where we’d be without it.
Reflective Group completely overhauled their marketing strategy based on the insight gained from GeoWize. Reflective Group expects to hire 9 new employees and triple revenue to $1,400,000 in 2014.

Mike Bosch, CEO, President Reflective Group

Mike Bosch

As an ESRI Business Partner, GeoWize provides demographic and business reports, maps and data for informed business decisions.