…the first full year, they pulled in $600,000 in almost pure profit, and their revenue doubled each and every year that followed. (…) Two years later Hong and Young sold Hot or Not for $20 million. — Adam L. Penenberg

When it comes to finding and fixing usability problems, if I had to choose between awesome analytics that could tell me exactly what my users are doing (but with no chance to know what they’re thinking while they’re doing it) or sitting with one user with the ability to hear what he’s thinking and ask probing questions, I’d take the one user every time. — Steve Krug