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Music-Playing Cellphones
Hit a Flat Note

We Test New iTunes Entry
And Two Other Models;
Reaching the 100-Song Limit

By

Walter S. Mossberg Staff Reporter of The Wall Street Journal

Updated Sept. 14, 2005 11:59 p.m. ET

After months of anticipation, Apple Computer last week finally unveiled the first cellphone that combines elements of its hot-selling iPod music players. The $250 phone, called the ROKR, was designed and made by Motorola; is being sold by Cingular; and contains special iPod-like music-playback software created by Apple.

But Apple is strangely unenthusiastic about it. Apple's heavily trafficked Web home page relegated the new phone to a small box underneath a giant photo touting its newest music player, the iPod nano. By...