Herik, who is signed to 12+ UK Model Management, has aspired to be a world-class model for some time.

"I've always wanted to be a model but didn't realize that there was a market for my shape and size. I think it's very important to show all the boys and girls out there that size doesn't matter and that you're perfect the way you are," she said in a press release. "I translate that into my work as a model and on social media. I'm a strong believer in body positivity and that every body is beautiful."

It seems like the campaign was a natural fit for Herik — just take a look at the rest of the photos from the shoot.