6.
Presenting Visualizations in PowerPoint Decks
 Serve your insights on a platter
 Stay brief and to the point
 Know when to move on
 Be prepared to shift course
6
 Tell a consistent story
 Have supporting slides ready to go
 Do the cognitive work for your audience
 Provide memorable ‘takeaway’ sound bites

7.
Serve Your Insights on Platter
7
CEO salary has risen
and fallen over time

8.
Serve Your Insights on Platter
8
CEO salary has risen
and fallen over time
• Not clear whether the insight is referring
to Average Salaries or Maximum Salaries
• Forces the reader to do the work
• No time reference
• Does not tell the whole story (maximum
salary rose, then fell, then rose again)

9.
Insight Generation Tips
 Point to the trend, outlier or feature
 Describe the trend, outlier or feature
 Refer to the greater context that may
not feature in the data
9
 Include a time reference
 Add value beyond what is obvious on the chart
 Leave no chart variable behind

10.
Serving Your Insights on a Platter
10
Maximum
salaries fell over
2008-2009,
coinciding with
the GFC.
Whilst
maximum
salaries
recovered in
2012, they have
still not reached
pre-GFC levels.
On average,
CEO salaries
have not
increased in real
terms over
2007-2012

11.
Show Your Insights
11
Maximum
salaries fell over
2008-2009,
coinciding with
the GFC.
Whilst
maximum
salaries
recovered in
2012, they have
still not reached
pre-GFC levels.
On average, CEO
salaries have not
increased in real
terms over the
previous 6 years
GFC

12.
Super Smash Brothers Melee Character
Rankings

13.
Super Smash Brothers Melee Consistent High Performers

14.
Super Smash Brothers Melee Consistent High Performers
Consistent high
performers
remained in the
top 5 over the
study duration

22.
Insights with Higher Levels of Chart Complex
22
More
opportunities
closed in April-
May led to higher
sales revenue in
May-June (EOFY)
More opportunities lost in
July-August followed by a
period of low sales
End of
FinancialYear