scottish building society

Scottish Building Society

Creating a brand with an 1848 provenance. Our redesign of the brand created a look and typography for today’s market – simple, identifiable and versatile their device also works within their ‘language’ to add a further dimension to the Society’s personality.

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Tackling a brand in the financial market requires concise brand strategy planning. Given the wide range of applications from literature to shopfronts, combined with the copywriting and tone of voice in the positioning of the organisation means a fine balance needs to be adhered to.

Redesigning a brand with a history that goes back to 1848 adds a distinct gravitas to a designer’s remit. Integrating the brand device into the typography produced a unique signature to their identity delivering a high recognition factor which could equally be developed over the years producing a quantifiable design asset.