China Eastern Airlines: Increasing conversions by 300%

China Eastern’s 60th anniversary provided an opportunity for it to rebrand itself and provide a better digital experience in the international arena as part of its strategy to increase sales. Within four months of the launch of its new website, China Eastern achieved impressive results including brand consistency on 14 websites across 9 languages, increased unique views by 19% and conversion rates by 300% and bounce rate reduction by 37%.