branding new york how a city in crisis was sold to the world cultural spaces

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Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book! Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of "image" in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize market-based solutions over social objectives.

Global Suburbs: Urban Sprawl from the Rio Grande to Rio de Janeiro offers a critical new perspective on the emerging phenomenon of the global suburb in the western hemisphere. American suburban sprawl has created a giant human habitat stretching from Las Vegas to San Diego, and from Mexico to Brazil, presented here in a clear and comprehensive style with in depth descriptions and images. Challenging the ecological problems that stem from these flawed suburban developments, Herzog targets an often overlooked and potentially disastrous global shift in urban development. This book will give depth to courses on suburbs, development, urban studies, and the environment.

This important cultural analysis tells two stories about food. The first depicts good food as democratic. Foodies frequent ‘hole in the wall’ ethnic eateries, appreciate the pie found in working-class truck stops, and reject the snobbery of fancy French restaurants with formal table service. The second story describes how food operates as a source of status and distinction for economic and cultural elites, indirectly maintaining and reproducing social inequality. While the first storyline insists that anybody can be a foodie, the second asks foodies to look in the mirror and think about their relative social and economic privilege. By simultaneously considering both of these stories, and studying how they operate in tension, a delicious sociology of food becomes available, perfect for teaching a broad range of cultural sociology courses.

Brands are everywhere. Branding is central to political campaigns and political protest movements; the alchemy of social media and self-branding creates overnight celebrities; the self-proclaimed “greening” of institutions and merchant goods is nearly universal. But while the practice of branding is typically understood as a tool of marketing, a method of attaching social meaning to a commodity as a way to make it more personally resonant with consumers, Sarah Banet-Weiser argues that in the contemporary era, brands are about culture as much as they are about economics. That, in fact, we live in a brand culture. Authentic™ maintains that branding has extended beyond a business model to become both reliant on, and reflective of, our most basic social and cultural relations. Further, these types of brand relationships have become cultural contexts for everyday living, individual identity, and personal relationships—what Banet-Weiser refers to as “brand cultures.” Distinct brand cultures, that at times overlap and compete with each other, are taken up in each chapter: the normalization of a feminized “self-brand” in social media, the brand culture of street art in urban spaces, religious brand cultures such as “New Age Spirituality” and “Prosperity Christianity,”and the culture of green branding and “shopping for change.” In a culture where graffiti artists loan their visions to both subway walls and department stores, buying a cup of “fair-trade” coffee is a political statement, and religion is mass-marketed on t-shirts, Banet-Weiser questions the distinction between what we understand as the “authentic” and branding practices. But brand cultures are also contradictory and potentially rife with unexpected possibilities, leading Authentic™ to articulate a politics of ambivalence, creating a lens through which we can see potential political possibilities within the new consumerism.

Crisis Cities blends critical theoretical insight with a historically grounded comparative study to examine the form, trajectory, and contradictions of redevelopment efforts following the 9/11 and Hurricane Katrina disasters. Based on years of research in the two cities, Gotham and Greenberg contend that New York and New Orleans have emerged as paradigmatic crisis cities, representing a free-market approach to post-disaster redevelopment that is increasingly dominant for crisis-stricken cities around the world. This approach, which Gotham and Greenberg term crisis driven urbanization, emphasizes the privatization of disaster aid and resources, the devolution of disaster recovery responsibilities to the local state, and the use of generous tax incentives to bolster revitalization. Crisis driven urbanization also involves global branding campaigns and public media events to repair a city's image for business and tourism, as well as internally-focused political campaigns and events that associate post-crisis political leaders and public-private partnerships with this revitalized urban image. By focusing on past and present conditions in New York and New Orleans, Gotham and Greenberg show how crises expose long-neglected injustices, underlying power structures, and social inequalities. In doing so, they reveal the impact of specific policy reforms, public-private actions, and socio-legal regulatory strategies on the creation and reproduction of risk and vulnerability to disasters. Crisis Cities questions the widespread narrative of resilience and reveals the uneven and contradictory effects of redevelopment activities in the two cities.

The place of childhood in popular culture is one that invites new readings both on childhood itself, but also on approaches to studying childhood. Discussing different methods of researching children's popular culture, they argue that the interplay of the age of the players, the status of their popular culture, the transience of the objects, and indeed the ephemerality - and long lastingness - of childhood, all contribute to what could be regarded as a particularized space for childhood studies - and one that challenges many of the conventions of "doing research" involving children.

This collective volume provides the reader with an exploration of various artistic works which grew out of the post Celtic Tiger era in Ireland. The different cultural fields of interest studied in this book include theatre, photography, poetry, painting, and cinema, as well as commemorative spaces. These different cultural voices enable one to explore Ireland, as a country located at a crossroads, in a kind of in-between space, and to wonder about the various political, economic, historical and social forces present in the country. The contributions interrogate Irish society within its present context, which is deeply impregnated by movement and transition but also strongly connected to time, to past and to memory. This collection of essays also presents the way in which these artistic works intertwine with various approaches, artistic, aesthetic, sociologic, cinematographic, historical, and literary, in order to pinpoint the transformations induced by both the Celtic Tiger and its aftermath. The issues of globalisation, identity, place and creativity are all dealt with. In assessing the aftermath of the post Celtic Tiger period, its impact and influences on today’s Irish society, the contributors also allude, incidentally, to its future evolution and trends.

Explores cities as the origin of revolutionary politics, where social and political issues are always at the surface, using examples from such cities as New York City and Mumbai to examine how they can be better ecologically reorganized.

"Through artistic imaginaries, media productions, social practices and spatial mappings, this book offers an insightful and original contribution to the understanding of Rio de Janeiro, one of the highly contested urban terrains in the world. Offering a rich diversity of examples extracted from lived experience, iconographic materials, and narratives, it provides innovative and compelling connections between theoretical questions and urban vignettes. Throughout the essays, the specificity of Rio de Janeiro is highlighted but framed in relation to theoretical questions that are relevant to major contemporary cities. The book underlines the dilemmas of a city that attempts to compete globally while confronting social inequality, violence, and novel forms of democratic agency. It retraces Rio de Janeiro’s modernist memories as the former political/cultural capital of Brazilian intelligentsia and national culture. It explores Rio as a city of popular culture, mestizo legacies, media productions, and cultural innovation."