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30 Jan 2018

As most of us know, the main reason for using WeChat is to get connected with people from China. Recently one of my friends asked me, "I don't go to China, and I am already very busy serving the Singapore market and have no time serving the Chinese (non-Singaporean Chinese) living here. Can I don't use WeChat?"Well, you don't have to use WeChat if you are not interested in serving the market that uses WeChat, which is mainly the non-Singaporean Chinese living in Singapore and the region. Many of us would think of WeChat as a business tool, and the incentive for using WeChat is to capture a wider market so that we can earn more money and probably get rich.Is it so? If your reason for using WeChat is mainly to make money and nothing else, I suggest you don't use WeChat. For sooner or later, your selfish motives will be known to people and people will start to abandon you for being so money-minded.To me, the one and the only reason to use WeChat is to go back to our roots. As an ethnic Chinese, I find that because of the years of growing up and being influenced by popular culture, which is basically Western culture, I have lost my roots.For example, I don't write Chinese often and find reading Chinese articles more taxing than reading Engish articles. As a result, I grow further and further away from Chinese culture. Well, this doesn't affect my livelihood, as I train in English 90% of the time. Because of my distance with Chinese language and Chinese culture, my wife and my 3 children (age 14 to 19) also distance themselves from Chinese and its culture. For example, my children see little practical use of Chinese in the academic world.I can foresee that in time to come, my children's children and their offsprings will become more and more non-Chinese in their behaviour and outlook. In fact, this is already happening in Singapore now. Many people in Singapore like to use Facebook to expose their family's issues, some even scold their brothers and sisters in Facebook. We know that a person that is very 'Chinese' would never openly scold their family members in public, and Facebook is indeed the world's largest public platform with 1.8 billion users worldwide. A very 'Chinese' person knows that 家和万事兴, 家丑不可外扬 meaning that a peaceful family will bring prosperous life and one should never broadcast family quarrels.Today people in the Western world admire the rich 5,000 years of unbroken culture that the Chinese have. Many Westerners, people from Africa, Middle East, Central Asia and even Pakistan are learning Chinese culture enthusiastically. To these non-Chinese, Chinese culture is never in their roots. But why are they so eager to learn Chinese culture? Because they know that they can become a better person if they adopt some of the virtues that Chinese culture offers.The irony is that the Chinese in Singapore are not interested in Chinese culture when our roots are obviously Chinese. I just feel that our society would become less harmonious if we stay away from Chinese culture. This is not just my opinion, but also my feeling.As a responsible educator, I feel that one little thing I could do is to promote Chinese culture. What better way to promote Chinese culture than WeChat, the dominant tool used by the Chinese? This explains why I conduct so many WeChat classes. From August 2017 to now (19 May 2018), other than one month holiday in November, I have conducted 56 WeChat classes in 9 months, this averages 5 a month, more than one every week. If you too feel that going back to your Chinese cultural roots is important, I welcome you to use WeChat. In fact I truly believe that this is the one and only reason to use WeChatWritten by Andy Ng, Chief Trainer of www.asiatrainers.com To know when is the next WeChat course (in English, Mandarin and Cantonese), text to Andy at 65-8201-4347

28 Jan 2018

In our previous article (you can read it here), we stressed the importance of becoming an active WeChat user if you too want to tap into the immense rewards that WeChat offers. 'Active WeChat user' means to use WeChat daily, with 1 to 3 Moments postings a day and adding new friends every day. There are 5 steps that anyone can become an active WeChat user:Step 1: Make Sure Your WeChat Profile Stands For SomethingUntil you make a dent with your WeChat profile, people will not take you seriously, even if you were an active WeChat user. To create a high impact profile, upload a professional photograph, like the one I have in this article. Other than profile photo, you need to describe yourself in a way that makes you stand out.Step 2: Put your WeChat icon on the front page of your mobile phone. Step 3: Post WeChat Moments 1 to 3 times a dayIf you are like most people, you post a few times every day on Facebook and find posting daily on WeChat too much work, I have good news for you. You can simply link your WeChat account to your Facebook account, and all your WeChat Moments posts will be automatically posted on Facebook. To do that, go to your 'Me' page, select 'Settings', then select 'Account Security', next select 'More Security Setting' and simply switch on the link at 'Facebook;Step 4: Click 'Like' on Other People's MomentsUntil you like other people's postings, people will not like your postings. If no one likes your postings, you will give up posting on WeChat in less than a week. So the first step to make people read your postings is to read other people's postings. After reading, remember to click 'like' and make some positive commentsStep 5: Join Group ChatsJust like Whatsapp, the day you start joining Group Chats, the day you start to look at Whatsapp every day. If you are new to WeChat and have no Group Chats, you can simply send a message to some of the people on WeChat that you like and ask if they can invite you into some of their Group Chats. You can say something like this, "Hi xxx, I am new to WeChat and really want to be an active WeChat user and contribute to this community. I see that you are fairly good at using WeChat, can I ask you to invite me to one or two of your Group Chats? For your information, my interests include food, travelling and business opportunities. Thanks and have a nice day!"If you too want to learn how to WeChat in a friendly and non-threatening manner, come for our 26th run of:

I realised that despite being so immensely useful, less than 20% or 800,000 out of 4 million of WeChat users in Singapore use WeChat daily. Why is it so?Firstly, many are frightened by the Chinese language, including many Chinese that studied Chinese as a subject in school all the way to 16 years old. They told me that since they are not familiar with Chinese, and Chinese being the most commonly used language in WeChat, they have decided to not use WeChat often.Well, to understand correctly, there are total 21 languages that you use in WeChat, including Spanish, Jewish, Malay, Japanese and Korean. You can always go to "Me" page, select "Settings", then "General", and change the language to the language of your choice.Even with this, some people told me that they still receive many postings on WeChat Moments and since they don't understand Chinese much, they decided not to read them.Well, there is a translate function in WeChat where you can translate all messages. How about articles and postings on WeChat Moments? You can actually copy that posting, then send a message to yourself on WeChat, and simply use the translate function to translate that.Once you've resolved the language hurdle issue, you can start to use WeChat frequently. How to become an active WeChat user? There are 5 steps, and we shall cover this in our next article. If you too want to learn how to WeChat in a friendly and non-threatening manner, come for our 26th run of:

25 Jan 2018

Many trainers teach Sun Tzu Art of War. Some conduct 3-days courses and go very deep into the book. Others teach you in simple terms. We at Asia Trainers don't just teach you the art of war, we put the application of the art of war at the centre of our courses. Since conducting Art of War in 2010, we have conducted Art of War for Leadership, Customer Service, Productivity and Innovation and also Sales.

The most valuable lesson of the Art of War 13 chapters of 5,000 words is found in the 3rd chapter: Win Without Fighting. 不战而胜

In war the best thing is to take the enemy state whole and intact; to ruin it is inferior to this. To capture the entire army is better than to destroy it. Hence, to win on hundred victories in one hundred battles is not the acme of skill. To subdue the enemy without fighting is supreme excellence, or simply win without fighting

How does it apply to your sales?

1."Enemy" here refers to not your competitors but your customers or target market

2."Take the enemy state whole and intact" means you must lead your customers wholly with not just their bodies, but also their minds, hearts and spirits. That means to win customers hearts wholeheartedly

3.Never destroy the bodies, minds, hearts and spirits of your customers. So you cannot over-sell them for you will be destroying their bodies and minds. You also cannot break their hearts by not delivering on your promises and make them give up on you. Finally, you may destroy their spirits when you always play the opposite side and do not see things from their view.

4."To win without fighting" in sales is to sell without selling. A salesperson is at his best when customer barely knows he is selling. When the transaction is done, the customer will say: we buy it ourselves. This is because the salesperson has empowered the customers so much and they have become so competent that they are mini salespeople themselves. The customer is selling himself, and he too sells his friends (i.e. give referrals). This is the ultimate in selling: sell without selling

5.If you too want to be a great salesperson, learn from the master in the use of tactics or stratagems. Come for this rare course:

According to Tencent, WeChat now has 1.08 billion users worldwide in 21 languages. In Singapore, there are 4 million users with 20% or 800,000 active users.

Many people use WeChat passively, with many responding to messages too late. What happens when you are not an active WeChat user?

First, you will not harness the power of WeChat Wallet, which is not just about WeChat Pay but also free advertising on Groupbuy and other pages only available when you have WeChat Wallet.

Second, the less you use WeChat, the harder it is for you to build your brand. Unlike Facebook and Google where you can buy page views and likes, you can only build your brand in a gradual but engaging manner in WeChat.

Third, you will miss out knowing the right people. Who would want to accept you as a friend if you only post on WeChat Moments once a month?

Fourth, the less you use WeChat, the less you become savvy with WeChat as it is evolving very fast. Soon you will give up and be left out in this fast growing 1.1 billion people market.

If you too want to be an active WeChat user and learn hands-on how to use WeChat as a business tool, come for our 26th run of:

23 Jan 2018

First, examine are you over-promoting or over-selling yourself and your company/products? If your fundamentals are not strong, over-selling or over-marketing will set you back greatly

Next, examine do you have a strong conviction: can you name 100 reasons for doing what you are doing? If you do not have enough reasons to do what you are doing, you will have little reason to continue to do what you are doing.

Spirit of marketing: do you have the proper values in your marketing? Like you don’t mislead people, don’t over-promise, don’t over-pressure people.

Understand your business model: why your company does what it do and have offerings like free samples?

Know inside-out about your products and services: what benefits do you (yes, you the seller, not the customer) derive from them? Do you have a perfect script in 30 seconds, 60 seconds and 10 seconds?

Limit your sales presentation to 30 minutes

Objections: never object, resist and defend objections. Instead accept them first then resolve them with your heart. Turn objections into reasons for going ahead, backed by evidence

Most people hate to do sales. Many prefer to do social media marketing so that they can avoid face-to-face selling.

But we know that today's world has evolved. Selling is no longer face-to-face. Many times it is over the phone, Whatsapp messages, WeChat Moments and email.

What remains is still the same: you need to close the sale.

It is said that if you are not closing sales for your company, you are closing sales for your competitor. (watch short video at here)

To close every sale, you need to follow a proven P-FBPA formula. You must ask questions, not just take the order. Ask "Yes" Questions only.

What happens if the prospect wants a lower price? How to handle customers that just want to delay? Check for prices?

Are there ways that we can not just close the sale, but open the relationships for life-long business?

AndyTheCoach did his first sale at the age of 5, in Chinatown's Trengannu Street when he sold a piece of face towel for 50 cents.

Since October 2001 when Andy conducted his first "Sales Power" course at NTUC Trade Union House, he has to-date trained over 13,131 people in 15 countries. Many of his students went on to become trainers, entrepreneurs, sales directors and two even became his affiliates. Now this best-selling course How to Close Every Sale is available to you at a very special CNY price: $50 each for 5 pax and above, with 1 complimentary seat.

19 Jan 2018

1. WeChat Wallet is not allowed in Singapore

Wechat Wallet is an e-wallet service much like Paypal or Grab money. But it is NOT a crypto-currency like Bitcoin. WeChat Wallet is allowed in Singapore and many people are using it everyday to pay for purchases in restaurants, shops and even training companies like ours. The only currency allowed in WeChat Wallet in Singapore is the Chinese yuan or Renminbi.

WeChat Wallet money is real because you need to have real Chinese yuan inside. There are only 2 ways to fill up money in your Wallet: get someone to transfer to you or purchase Chinese yuan from an authorised WeChat agent like Fomo Pay.

2. Cannot Open WeChat Wallet in Singapore

Anyone can open Wechat Wallet in Singapore without the need to have a bank account opened physically in China. You simply use your Visa or Mastercard credit card to authenticate yourself. The process takes about 3 minutes. In our classes, all our students hands-on to open WeChat Wallet inside the class. Some even did a real transaction in the class, like giving out or receiving red packets.

3. WeChat is Insecure

WeChat is secure because it is backed by Asia's highest value company Tencent Holdings, and the China government. In Shenzhen, WeChat ID is used to replace physical identity card. WeChat is secure also because any transaction involving money requires a password pin, and all transfers of money that are not effected within 24 hours are simply returned to the sender. WeChat security is enhanced by a unique requirement of NOT requiring a mobile number to create a WeChat account.

For more information on how to use WeChat like a pro and get business from tapping into WeChat, contact Andy Ng, who has been conducting over 25 WeChat classes fro August 2017 to Jan 2018

18 Jan 2018

Since conducting WeChat training in August 2017, I have, to-date (18 May 2018), conducted 56 classes of WeChat, mostly in English. Recently one of my students, who was in her 70s, told me that she finds it difficult to use WeChat because she is not IT savvy. When I told her that WeChat is NOT an IT tool, she was shocked. Next come another shock: WeChat is a tool for you to behave properly. I asked her, "Do you know how to 做人 or behave properly"? She retorted, "Of course Yes". "Then you can use WeChat easily", replied me.

Why is WeChat NOT an IT tool? To be an IT tool, you need to be good in IT. Yet I see many old people in China that have never touched a computer before use WeChat every day to book taxis, pay for groceries, give out red packets, and even book train tickets.

WeChat is a tool for you to behave properly. This is because if you don't behave properly, you cannot use WeChat.

What are the common improper behaviours of people? Chief among them is to borrow money from people that you don't know. In WeChat, you cannot borrow money from people that you have not added as a friend first. Other improper behaviours that are not allowed on WeChat are to engage in talks that spread extreme religious beliefs, anti-government talk, sex, gambling and intoxication. To know how to use WeChat like a pro and join the 1 billion people in 21 languages, come for our course: WeChat Power. The next course is on 26 May 2018 Saturday 9.30 am to 1 pm.

4 Jan 2018

Forced Management: Most people are doing Forced Management knowingly or unknowingly.

For example, most managers set targets for their staff and simply pressurize them to achieve the targets. They do not get buy-in to the targets, nor do they help the staff to see how they can achieve the targets.

And they assume that the staff will hit the targets on their own, if not, they will do some forcing like issue threats. Few would take time to motivate, inspire and lead the staff to hit the targets. Even fewer will sit down and listen to the staff when they cannot hit the targets.

We all know that all goals must be internalized for it to be achieved. If you don't buy-in to the goals, you will not achieve them. Even if you do achieve them in the end, you will not get the pride and satisfaction of achievement.

We also know that if people achieve goals out of their own will, they will do so happily and willingly. Miracles will happen and we can turn all impossible to possible.

You are immediately connected with 1.4 billion people living in mainland China and another 100 million overseas Chinese living in places from Tanzania Africa to Montreal Canada. This is because just like the Chinese language, WeChat is the only tool used by Chinese. They may use WhatsApp, Facebook or Skype, but most of them prefer to use WeChat. This is because WeChat can do almost all of the things that other apps do, but none of them can do what WeChat does.

Many of us are brought up in Western influence and we do things the western way. But when you use WeChat, you will realise that you have to do things the Chinese way. The Chinese way of doing things is simply giving out red packets or hong bao.

In WeChat, people give out and receive red packets every day. A small token sum of money, maybe one Chinese Yuan or even 1 cent is okay to give in your red packets. Giving out red packet is not just about goodwill but tolet people know that you are a real person and not blacklisted. As we know, in order to give out red packets, you need to set up WeChat Wallet in your WeChat account.

To set up WeChat Wallet, you either must have a bank account opened in China or use your Visa or MasterCard credit cards (not debit cards) to authenticate. This process takes easily 30 minutes to 5 hours. Once you have been authenticated, it proves to the whole world that you are NOT a bankrupt, not on the terrorist list, and not on any blacklist of the world's financial system, which is simply dominated by Visa and MasterCard. That's why it is important to open WeChat Wallet.

As far as I know, Chinese businesspeople are too wary of frauds and if you don't have a WeChat Wallet, it simply means you have little credibility or you simply don't know how to use WeChat. To know how to use WeChat and how to open WeChat Wallet, come for our 81st run of WeChat for Business course as follows;

WECHAT FOR BUSINESS

Master WeChat, the tool to do business with the Belt and Road Initiative

Date: 19 Julyi 2018 Thursday 2 to 5.30 pm

Venue: 89 Short St 09-03A Golden Wall Centre, Singapore 188216

Fee: $99 each OR $79 each for 2 persons

Most WeChat courses in Singapore are done by China people and they teach in Chinese. Some charge $1,500 for a half day course, while others charge $750 for a one-day course. They are good courses, just that they are taught in Chinese, and most Singaporeans prefer English.

We at Asia Coaching Training teach in English and we charge less than a hundred. Plus, we give you FREE one-month coaching via WeChat and provide very detailed notes.

Why do we do this? Because we believe that through the use of WeChat daily, it will lead us to more business. Since conducting this course on 7 August 2017, we have done 81 runs, and have trained hundreds of people from all walks of life: NTU, Huttons Asia, AIA, KFC, SAF and many others.

This training is 100% hands-on training, which means that you will do the lesson INSIDE the class.

POWER-PACKED CONTENTS INCLUDE:

Why most people don't use WeChat and what to do about it

WeChat as a Chinese tool: the Chinese way of doing business that works

Power of Risen China and Belt and Road Initiative: how WeChat can help

The 3 powerful tools of WeChat: Groupchats, Broadcast and Moments

WeChat as a superapp: what it cannot do as a messenger

The 12 Ways to Sell on WeChat FREE-OF-CHARGE

How to Get New Prospects using WeChat

The 28 functions of Wechat that WhatsApp does not have

How to do message broadcast on WeChat in 8 steps

The 3 steps to open WeChat Wallet WITHOUT OPENING BANK ACCOUNT IN CHINA

How to do cashless payments using WeChat Pay and WeChat Red Packets

WeChat Official Account: your FREE mobile website

How to use Fomo Pay to receive CNY (Chinese Yuan) from your customers but bank in as S$ into your local bank account

The ultimate of using WeChat: transform your business and link to successful businesspeople in the world

* Bonus: How to do Message Broadcast on WhatsApp

BENEFITS:

Open WeChat Wallet without opening bank account in China

Get 5,000 new prospects using WeChat Moments

Do daily broadcast FOC

Get promoted and brand yourself using WeChat

Get linked to the people from China using WeChat

FOR WHO TO ATTEND:

Sales Managers, Directors and Executives

Marketing Managers and Executives

Sales Support Executives and Managers

Self-employed professionals

Trainers and Consultants that need to sell to people from China to survive

THESE ARE WHAT SOME OF OUR CLIENTS AND PAST PARTICIPANTS HAVE TO SAY:

Interesting and informative session. This English course on WeChat Digital Marketing addressed the most common challenges I face in using WeChat in my work every day. I strongly recommend Andy Ng and Asia Trainers to my team

- Bruce Seah, General Manager, New Image International Pte Ltd

I like the part on how to open WeChat Wallet without opening a bank account in China. Thanks Andy!

- Vincent Yin, Associate Director, Huttons Asia Pte Ltd

I have attended other WeChat courses but this WeChat Digital Marketing by Andy Ng from Asia Coaching Training is one of the best. Andy has made the course simple but entertaining. I like the many hands-on opportunities in the class. Also, Andy provides FREE one-month coaching, and this definitely helps a lot in my learning of using WeChat

- Wendy Tsang, e-Marketer, Global E-Commerce

PROFILE OF ASIA COACHING TRAINING

Trained as a Chartered Accountant with MBA from UK, Andy Ng is a Business Coach and Trainer with 30 years of professional experience. Andy was the former Director of Finance and HR of the world's 5th largest network equipment maker Allied Telesis, which was larger than Huawei Technologies then. Since 1996, Andy has trained over 81,413 people in 15 countries. His Magnetic Selling DVD and e-book SUN ZI FOR SALES have sold hundreds of copies in 5 countries. Asia Coaching Training was, from 2001-2007, the licensee for Action International in Singapore. The clients trained by Andy include SingTel, SIM, Manulife Financial, Walton International, DBS Group, M1, Yakun, BreadTalk, Hewlett Packard, IBM, Gillette, F & N Foods, Kaplan Asia and Teleperformance Asia. Visit our blog atwww.andyngtrainer.blogspot.sg and see him in action at www.youtube.com/AndyNgCoach

3 Jan 2018

The real sales is a happy chatting experience, we chat about each other’s aspirations, worries, how to achieve our wishes and how to help each other take away our worries

The real sales has no position, no buyer and no seller, only friends

The real sales is about helping to solve your friend’s problems wholeheartedly

There is no need to convince or persuade the other person if you’re doing real sales

There is, of course, no pressure under real sales situation

The real sales is about saying what the other person wants to listen, and we are selling what the other person wants

The real sales is full of value and meaning as you the salesperson is helping your customer to solve a real problem

After the closing of a real sale, the customer will say thanks. You will not feel relieved, because throughout the whole process you and the customer do not feel any pressure at all, and there is no persuasion on either side.

There are only two steps in a real sale:

Use your heart to understand the customer’s wishes and worries

Use your knowledge, product and service to help the customer fulfil and eliminate his worries

The biggest reward of a sales is not how much commission you earn, not promotion, not achieving an assignment or your sales result. The biggest reward of a sale is the trust you have gained from a person in your life.

Translated by Andy Ng, original article in Chinese by Xu He Ning 徐鹤宁 (WeChat ID: xhngf111)

HOT BUTTON SELLING

HOW TO SELL WITHOUT SELLING AND CLOSE SALES INSTANTLY

Date: 11 Jan 2018 Thursday 9 am to 12.30 pm

Venue: 51 Cuppage Road #07-21, Singapore 229469 (behind Centrepoint)

Fee: $99 each OR $199 for 3 OR $50 each for 5 and above (with 1 FREE Seat)

Hot button selling is one of the most common yet effective ways of selling. Whether you are selling to consumers or corporate, you are still selling to human beings. That’s why you need to press their hot buttons.

When you do the triggers, the sale is closed, and no further selling is needed. But if you press the wrong button, you’ll get an enemy.

This course de-mystifies hot button selling. It combines strategies from Barry Feig, Kim Hui and Brad Sugars. It will reward you handsomely …

POWER-PACKED CONTENTS INCLUDE:

Problem with most salespeople: lack of triggers

What is Hot Button Selling and how does it differs from selling on benefits and emotions

The 14 Buttons to Press

Five Steps to Hot Button Selling: Uncover problems, Trigger Pain, Intensify Pain, Create the Heaven and Pay them Now

THESE ARE WHAT SOME OF OUR CLIENTS AND PAST PARTICIPANTS HAVE TO SAY:

Interesting and refreshing, a wake-up call. I now know how to get more sales without incurring higher cost. AndyTheCoach at www.asiatrainers.com is the best in this topic!

- David Lum, GM, Francois Marine Pte Ltd

I learnt about how to identify gaps and capture opportunities for growth. Thank you AsiaTrainers.com and your 368 strategies!

- Patrick Koh, Manager, Leong Hin Foods Pte Ltd

Learning about AndyTheCoach concepts and strategies has helped me to increase my sales by 41%. I have attended 12 courses this year!

- Wan Siew Onn, Sales Director of a software company

PROFILE OF ASIA COACHING TRAINING

Sales Coach Andy Ng has 30 years experience: He started doing business at the age of 5. Since 1996, Andy has trained over 81,413 people in 15 countries. His Magnetic Selling DVD and e-book SUN ZI FOR SALES have sold hundreds of copies in 5 countries. Asia Coaching Training was, from 2001-2007, the licensee for Action International in Singapore. The clients trained by Andy include SingTel, SIM, Manulife Financial, Walton International, DBS Group, M1, Yakun, BreadTalk, Hewlett Packard, IBM, Gillette, F & N Foods, Kaplan Asia and Teleperformance Asia. Visit our blog at www.andyngtrainer.blogspot.sg and see him in action at www.youtube.com/AndyNgCoach