For the sake of time, reporters are looking to interview spokespersons, CEO’s and presidents.Deadlines will rush a reporter into writing an article that is supposed to be well-rounded.That’s why many of them place great value on relationships with quote makers, because it’s a fool-proof way to meet deadlines and get newsworthy articles.

To be a good reporter, you should be in the rhythm of your designated section in a publication.Reporters know the key people to talk to before a story even unfolds.They study the appetites of their particular audience, and then report the big money numbers and shocking statistics in one spoonful.Experts in the field of quotes and article-construction, journalists seem to be stuck in an old rhyme book, fulfilling the least of expectations.

Even the best beats scream for more lines and fresh approaches to getting the stories that become history.

Blogs

Why report when you can blog?Blogs are a writer’s dream because, as Robert Scoble and Shel Israel (please see comments) remind us in Naked Conversations, rules on blogging do not exist.Check this Scobleizer out for fun and recognize that bloggers are free from the constraints of traditional press.We make our own beats, from the heart, with the help of Google, Google Reader and other RSS feeds. Captivating an audience through personal convictions, or not, bloggers are closer to the center of the issues that poke them than are reporters.

Strategically placed at the forefront of Google searches and mixed into the professional articles in the Washington Post, blogs are like big ‘ol shovels for reporters to dig up dirt and they threaten the big bold headlines in the archives.

Just thought I’d point out that Scoble was the co-author of Naked Conversations, not the author. I am the other guy. Having worked 17 hours a day for six months without a break, I would appreciate your crediting me if you choose to mention the book gain.

I’m so sorry! I can imagine all of the hard work you put into Naked Conversations…and then to read a reference to your book and not see any recognition for your efforts…TERRIBLE. My apologies, I’ll try my best to make up for it asap.