Since 2007, the ‘Manx Missile’ has won ten stages of the Tour de France, five stages of the Giro d’Italia and won the Milan-San Remo classic among many others.

This year, Cavendish has take a victory in every stage race he has ridden – a factor that is solid gold to professional teams and their sponsors. He’s won in Qatar, America, Italy, France, Belgium, Germany, Switzerland and Ireland. Cavendish is the very definition of a bankable star.