The aim of this survey is to find incentive and disincentive to mutual exchanges between Nagasaki and China. Questionnaire surveys were conducted for the university students at Nagasaki and Northern China, Beijing and Heibei province, from July to September in 2011. 132 data in Nagasaki, 178 data in Heibei and 198 data in Beijing were analyzed by using SPSS. The results are as follows: 1. Incentive to mutual exchanges between Nagasaki and China is students' interest to the partner country. The high respect to the partner derives positive feelings and enhances incentives to mutual exchanges. 2. Disincentive is students' cognition about the relationship between Nagasaki and China. Negative cognition to the partner derives negative feelings that become a disincentive of the mutual exchanges.