U.S. Search Engine Rankings, December 2007

The year closed with Google holding 58.4 percent share of searches, slightly lower than the previous month, according to December 2007 U.S. search engine rankings data released by comScore.

Yahoo (22.9 percent) and Microsoft (9.8 percent) had a combined share of searches of 32.7 percent, still not approaching Google if the proposed deal between Microsoft and Yahoo goes through. Yahoo gained half a percentage point in share and Microsoft stayed the same from November to December. In the same period, Google's share of searches receded 0.02 percent.

U.S. Core Searches by Search Engine, December 2007

Core Search Entity

November 2007 (%)

December 2007 (%)

Point Change

Total core search

100.0

100.0

0.0

Google sites

58.6

58.4

-0.2

Yahoo sites

22.4

22.9

0.5

Microsoft sites

9.8

9.8

0.0

Time Warner network

4.5

4.6

0.1

Ask network

4.6

4.3

-0.3

Note: Data are based on the five major search engines, including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that aren't on the core domain of the five search engines aren't included in the core search numbers.

Source: comScore, 2008

In December, U.S. Internet users conducted a total 9.6 billion search queries, down 3.9 percent from the month before. All core search providers, including Google (-4.3 percent); Yahoo (-1.7 percent); Microsoft (-4.5 percent); AOL (-2.6 percent); and Ask.com (-10.3 percent), experienced a drop in the number of searches served.

ComScore's QSearch data are based on an opt-in global panel of over 2 million consumers. The panel is observed for browsing and transactional behavior and participates in survey research to capture attitudes.

U.S. Core Search Queries by Search Engine, December 2007

Core Search Entity

November 2007 (M)

December 2007 (M)

Percent Change (%)

Total core search

10,030

9,636

-3.9

Google sites

5,882

5,629

-4.3

Yahoo sites

2,249

2,211

-1.7

Microsoft sites

984

940

-4.5

Time Warner network

453

442

-2.6

Ask network

463

415

-10.3

Note: Data are based on the five major search engines, including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that aren't on the core domain of the five search engines aren't included in the core search numbers.

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