Marketing Manager, Education

About the company - Elsevier http://www.elsevier.com/Elsevier is a world-leading provider of information solutions that enhance the performance of science, health, and technology professionals, empowering them to make better decisions, deliver better care, and sometimes make groundbreaking discoveries that advance the boundaries of knowledge and human progress. Elsevier provides \web-based, digital solutions - among them ScienceDirect, Scopus, Elsevier Research Intelligence and ClinicalKey - and publishes over 2,500 journals, including The Lancet and Cell, and more than 33,000 book titles, including a number of iconic reference works. Elsevier is part of RELX Group plc, a world-leading provider of information solutions for professional customers across industries.

Your role as Segment Marketing Manager, Education SolutionsSegment Marketing Manager is responsible for the development of strategic marketing programs in the Education space in their respective region. As the owner of the Education customer journey, incumbent is responsibile for managing end-to-end customer value story from a best-of-suite solution portfolio prespective. Being the local segment marketing representative, incumbent must facilitate communication and collaboration between marketing, product and sales within respective region/country to drive market expansion for Education. SMM also is the owner of local market segmentation, targeting and positioning and working closely with marketing excellence (marketing communications) team to translate marketing strategy into strategic campaigns and execution to drive awareness and generate leads.

This Role entails managing the Education Solutions team members working in South Asia and South East Asia Region.

Healthcare Market - Position Elsevier Education and its suite of products to closely align with local healthcare market needs and challenges; lead market growth into hospital market and drives c-suite engagement

Market Expansion - Participate in go-to-market strategy development for new and expanded products; lead pilot projects for market entry

Value Story - Develop local value stories and customer case studies that speak to challenges unique to respective region to strengthen our story told via social media, PR and other communications channel

Customer Engagement - Support Account Development Team to engagement customers to drive usage and retention; and increase customer satisfaction resulting in high renewal rate and upsell/cross-sell opportunities

C-Suite Engagement - Increase reach and lead generation with decision makers within top hospitals and government agencies

Incumbent should have minimum 5 years out of which 3 years should be in leading a functional team to success.

Experience working with healthcare-related societies, organizations and public sector (governmental) entities strongly desired

Experience working in a highly matrix and multinational company

Agile, proactive and able to go above & beyond the call of duty

Willingness to travel up to 30% of the month

Strong insight on Education a must

Strong understanding of healthcare customer and market dynamics.

Strong written and verbal communication skills and interpersonal skills

Possess solid presentation skills to effectively present to small and large audiences

Must be a detail-oriented, confident self-starter with effective project management skills and the ability to solve practical problems and deal with a variety variables in situations where only limited knowledge exists.

Possess an expert knowledge of marketing principles and tactics; interest and expertise with technology is expected

Strong decision maker with the capacity to take initiative, prioritize and manage multiple projects, and meet aggressive timelines.

Ability to effectively communicate and collaborate with diverse and remote stakeholders

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