Commenting on the association with the category the Digital Marketing Institute said:

‘At the Digital Marketing Institute, we revel in the transformational effect that knowledge can have on anyone, on business, on a career, on an industry. A digital Hero applies knowledge and changes the game.’

The Digital Hero this year is Patricia Scanlon. Who is a leader in their field, who created a path for others to follow, and whose innovation, imagination and determination to succeed have set her apart from the pack.