ideation in big company

I had a small brainstorming session today, and I have to defend innovation process.

The problem is that some ideas were rejected in the past, but then they can be seen as successful products from other companies today. This situation in not great for morale of innovator who got rejection mail.

But after few minutes of explaining I got this innovator on the track again and I’m expecting new ideas from him.

I’ve noticed one thing today which can led to more thought or blog posts in future: it’s hard for a big company to be competitive in small market with firms of just 2-5 employees. The problem is of course money, smaller firms can be cheaper(sometimes), but the strong possibility for big company to win in example, public funded project is the opportunity to use the knowledge from variety of projects in the past and to offer some features which can’t be produced in small firm.

This is also essential when we think ‘which idea can be successful in my country’s market + my company can do it and be competitive with other ‘players’.