CoolTool is an online platform for market research. Collaborative, easy-to-use platform allows you to do absolutely everything, from creating stunning professional surveys to running affordable biometric research. CoolTool NeuroLab includes eye tracking, EEG, emotions measurement and mouse tracking solutions. All of which are easily integrated into your questionnaire. This allows you to conduct neuromarketing projects with an ease of cloud technology.

CoolTool is the place to shop for research methodologies and technologies, as well as to find service providers based on your research needs. Enjoy responsive designs, offline data collectors, automated reports and much more at cooltool.com.

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On The Way To Understanding Consumers’ Behavior: From Bulky Tools To Elegant Solutions
The roots of neuromarketing stretch down to the end of 19th century. But its modern history began at the dawn of the 1990s. At that time such big companies as Coca-Cola and Ford started to heavily invest in neuroscientific research. It was their conscious step towards getting inside their customers' decision-making process and better understand their intentions and desires. Salesbrain, established in 2002, was the first company to specialize particularly in providing services in the neuromarketing domain.

Try In Action “Emotions in Browser” Tool, Fully Integrated Into Professional Survey
Measuring emotions in browser allows to get more accurate research data than in a controlled test environment. Respondents complete surveys not in laboratories but in settings which are normal and comfortable for them – in places where they come across standard advertising as well.
In CoolTool solution for neuromarketing research NeuroLab, the emotion measurement tool was always integrated directly into a professional survey, enabling researchers to obtain better insights and now it allows measuring emotions in browser as well.

How And Why To Measure Customers’ Emotional Responses [Download PDF]
Companies which have managed to appeal to customers through their emotions have received huge benefits. They have attracted fans and created unmatched added value for their brand.
Brands search for different ways of inducing a positive attitude through their advertising and the messages they convey to their target audience. That’s where key challenges hide. How to ensure your brand provokes delight? How to measure emotions (facial expression) and make the brand stronger?

How to collect, analyze and apply behavioral data like a PRO
Independent, fast, cheap - these are the components of the modern research. What does modern research mean? It is an approach, which includes flexible processes, convenient tools and automated data analysis.
Let's see how to be a PRO in the market research industry today.