How do you find the influencers want to share your content with their massive fan base? In this article, we’ll show you 3 concrete ways to do just that.

This is why the number of shares is often used as a basis for measuring the popularity of a piece of content.

The most popular content online usually has thousands of shares, but some content gets hundreds of thousands and even millions of shares. That’s a lot, right?

However, not all shares are the same. Some shares are just by average people with small followings while others amplify your content reach just because their followings are so large.

While some shares will bring you two or three visitors, others will bring you thousands of visitors as well as new shares. The latter part is shared by social media influencers–a group of people that more and more businesses are looking to leverage in influencer marketing strategies.

Influencers who shared 7 AI Figures and Statistics That Will Make Your Head Spin | Edgy Labs | Buzzsumo

From the results, we can see all the influencers who shared this content.

We can document all these people, reach out to them the next time we write an article on a similar topic and they’ll be more likely to share our latest piece.

See how easy this can be?

3. Find the Authors of Popular Content in Your Niche

Another group to target is the authors of the content that are wildly shared online. Even though some of these authors may not have huge social media followings, they still wield a great deal of influence that can help boost your content.

As a content marketer, you’re very much aware of the importance of high-quality backlinks.

This is exactly what these authors can give you. This is because they link to a lot of useful resources from third party websites in their content.

Basically, if you offer them something that their audience likes, they’ll be happy to share because it helps them too.

The way to do this is:

Pick a few popular authors in your niche and study the content they create.

Start linking to their content.

Think of ways to improve their content and create content around the missing pieces.

Reach out to them and suggest your content.

Chances are you’ll build a relationship with a few of them and they’ll start linking to your content.

Have you successfully built relationships with any influencers? How did you do it?