Hundreds are flocking to social media to have their say as the supposed trend sweeps Thailand.

Many have been asking if it is a case of the country going too far.

Beauty is a big industry in Thailand - worth billions of pounds.

In Asian countries, skin whitening is popular, with the shade often associated with higher status and class.

Many think darker skin is a sign of outdoor labour, therefore, being poorer.

But this new process has been shared online - and is going viral.

Thailand's health ministry has since issued a warning over the procedure.

The original Facebook post from the clinic offering the treatment, which uses lasers to break down melanin in the skin, was shared more than 19,000 times within two days.

It included pictures from the treatment room and detailed before and after illustrations.

"The skin of the private part is sensitive. Such laser services may cause irritation, allergies and inflammation," said Dr Thongchai Keeratihuttayakorn, Thailand's Health Service Support Department deputy director-general.