Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

Traditionally identified as a national transportation hub of both waterways and trains, Wuhan directly benefits from its logistic system, which consistently secures the stable supply of various packaged food brands and products by external players. Meanwhile, taking advantage of such transportation superiority, aggressive external players dominate packaged food in Wuhan,while weak local players struggle to survive with fragmented tiny shares.

Packaged food in Wuhan both crosses over and competes with consumer foodservice

Prevalence and popularity of various street food dishes as represented by Reganmian and salty poultry snacks in Wuhan directly contributes to development of their packaged counterparts for the more convenient uses of consumers. However, consumer foodservice also posts greater attraction to consumers who prefer fresher and varied selections offered by this channel.

Mostly flavour-driven,Wuhanese still value flavours of packaged food over its functions

Celebrating a cuisine culture featuring spicy and salty flavours, Wuhanese accordingly indicate a strong preference to savoury snacks of similar strong tastes. Under the impact of such flavour-driven culture, flavours or tastes still take the priority of Wuhanese packaged food consumption.

Featuring offerings of a wide selection of products and a convenient retailing environment, food specialist stores contribute to a significant share of packaged food sales in Wuhan. Along with the rapid expansion of chained food specialist stores as represented by Bestore, private label products also witness fast growth owing to their localised flavours and competitive price.