As David Wiggins points out, although Ross is best known for opposing Moore's consequentialism, Ross comes very close to capitulation to Moore when he accepts, as required by beneficence, a prima facie duty to maximize the good. I argue that what lies behind this is Ross's acceptance of Moore's doctrine of agent-neutral intrinsic value, a notion that is not required by, but is indeed is in tension with, beneficence as doing good to or for others