Search Engines

One content marketing agency was able to improve their rankings within 60 seconds of being reindexed—and after careful, thoughtful retooling of the page content. Learn how they successfully catered to Hummingbird and what process they followed in this case study.

One of Google's newest features in the local SERPs doesn't seem to have great adoption by business owners. How are people Google's new Questions & Answers, and who gets the most benefit from participation? Check out the takeaways from this case study by Miriam Ellis.

When his site was unexpectedly hit by a recent core Google algorithm update, one SEO was determined to find out why. Follow along with all the steps taken to see just what went wrong and how to determine the right fix.

Last month, Google stepped up their game when it comes to holding sites to security standards. If you're not sure whether your site's security levels make the cut or need tips on how to get started, this primer will help.

One large e-commerce brand noticed a startling shift in organic CTR, with paid ads now earning nearly the same percentage of clicks as organic results. What does this mean and how can sites combat the new trend?

You should do a mobile/desktop parity audit if content is added, removed, hidden, or changed between devices without sending the user to a new URL. When two or more versions of a website are available on the same URL a parity audit will crawl each version, compare the differences, and look for errors.

What makes a page high or low quality? How can you easily filter pages on your site to determine which pages are of high importance, which need work, and which are just plain bad? Check out the answers in this edition of Whiteboard Friday.