Find Niche Customers

Once you’ve found the niche market that you want to work in, now the adventure begins to find niche customers. You have to be able to reach these people and the next step is to identify how. Look for anything related to this group that may give you access to them.

The possibilities that require the least amount of financial investment are obviously the most desirable, but you may have to pay to join certain organizations to become an active part of the niche group.

If you came up with at least three different ways to contact these people, you can develop a plan to market to them. For example: networking, association e-mail member list, and advertising in the niche newsletter. The more ways you find to reach them the better.

If you can’t find a variety of ways to reach this group, you might want to reconsider this choice for a niche market. But, if this is your passion, you will just need other sources for income or customers to carry you while you do what you love.