Dead Crewneck

Product Detail

The DEAD graphic is inspired by the terrifying movie poster from the cult classic foreign film, They Live, starring iconic wrestler Roddy Piper. The original movie graphic shows the decomposing hand of a zombie character from the film, while our take on it exposes a skeleton instead. We use the skeleton to show how committed we are to our culture and our mission -- we’ll be at it until we’re just bones. The film They Live
is a huge part of our culture and was way ahead of its time, offering many parables representative of today’s dark times.