The Real Estate Marketing Insider has just released its weekly top three feature, and this week it’s the three most useful keywords for real estate agents to include in advertising. These three keywords are designed to catch clients’ attention and interest in properties.

Seven seconds. That’s how long a listing has to capture the attention of a home buyer who’s sifting through 100’s of real estate listings on the computer as they start their real estate search. Will your listing make their short list?

We recently wrote about how to optimize your profile on ActiveRain, one of the top social networks dedicated to real estate professionals. Last week, ActiveRain released the following infographic and study based on the responses of 1,758 real estate professionals. Of these real estate professionals… 22% of the respondents made over $100K a year and […]

The name Jaguar means “a beast that kills its prey with a single bound”. Appropriate name for the newest listing management system offered for members of RealPlus, as its compatibility with all computers, browsers, hand-helds and tablets, gives real estate professionals access to the information they need all within a single location. Jaguar requires no […]

Individuals looking for a home vary in the tools they use, however the vast majority of them use the internet for their searches. According to the 2010 NAR Profile of Home Buyers and Sellers, the internet accounts for 74% of home searches and real estate agents account for another large share – 69%. Traditional advertising […]

Newspaper listings, although a perfectly good marketing choice, offer realtors a limited area of exposure. Every realtor should have their own website, where they can list homes they are renting or selling. Better still, pictures and descriptions can be even more powerful when video is added to the mix. Using websites such as YouTube, Vimeo, […]

Real estate professionals now have another fabulous tool to add to their marketing toolbox – Video on Demand. Not your ordinary “pay-per-view” idea, VOD allows realtors to be able to advertise their listings on numerous real estate websites as well as a “Home Preview Channel” that is set to launch this month, beginning in five […]