14 Things Ryan Lochte Can Do With His "Jeah" Trademark

On August 1 Olympic beefcake Ryan Lochte applied to trademark "jeah" — a word he may or may not have made up himself, but that appears in # form all over his Twitter feed and Lochte-branded merchandise. He's apparently doing this so that he can merchandise more crap. Ahead, some ideas for him.

Ryan will want to capitalize on his female fan base by offering some special things just for the ladies. What better way to get them to love him even more (like, so that they spend money on his JEAH nonsense) than starting a JEAH nail art craze?

Suggested price: $8.99 for each set of stickers, which will ideally be made available at most major drug stores.