"I think a lot of times people look at it really hard," Jordan Matthews said. I look at it like my standard."

PHILADELPHIA -- Amid the sweltering summer heat of training camp it was a common sight to see Eagles rookie wide receiver Jordan Matthews sprint for the end zone after nearly every reception, regardless of where it was made on the field.

Sometimes it was a 25-yard dash to the end zone and on other plays the SEC all-time leading receiver took off for the goal line from 50-yards or further away.

Matthews said Tuesday that finishing all of those plays wasn't just a show for the media or the fans in attendance.

"I think a lot of times people look at it really hard," Matthews said. I look at it like my standard. I feel like that's what I have to do to be able to go out there and feel comfortable on game days."

Eagles head coach Chip Kelly praised the Vanderbilt product for that very work ethic but also maintained that there are times he needs to remind Matthews that an NFL season can be a grueling experience.

"He's been awesome to coach," Kelly said of Matthews. "I think he's one of those guys that you see very day. He's like a sponge, just always trying to get better and do what needs to do and always wants more, more, more.

"I think the biggest thing with Jordan and there are some other guys like him, we have to make sure we manage them because he's got such a high motor. Whether it's in the meeting room or on the practice field, he has to understand that we play a 16-game season here"

However, after finishing his collegiate career 3,759 receiving yards and 24 touchdowns, Matthews' practice habits seem to be working.

"Sometimes I'll be dead tired by the end of the practice week but when the game rolls around it makes it that much slower and that much easier," He explained. "That's my main focus on what I'm trying to do."

Matthews struggled, dropping three passes in his preseason debut earlier this month against the Chicago Bears but says that he feels healthy going into the regular season and finds plenty of confidence in leaning on veteran teammates Jeremy Maclin and Riley Cooper for advice.

"It's been great," Matthews said. "Both the guys are real professionals, they bring their lunch pale to work every day and it makes it that much easier when you can lean on guys like that and makes the game slow down that much more and it makes it a lot more comfortable when you go out there and play."

After stealing the show during training camp this summer with his dynamic practice habits, Matthews seems ready to hit the ground running towards the goal line when the regular season gets underway Sunday against the Jacksonville Jaguars.