APSMA VIC - Digital Series: Engaging with your Digital Customer

When

23 July 2015

12:30 PM - 2:00 PM

Location

Maddocks – Level 6, 140 William Street, Melbourne

Registration

None Member Registration – $99.00

Registration is closed

Enterprises that succeed in challenging and changing the digital landscape will be those that transform all of the interactions they have with their customers into digitally empowered experiences. Adam Wengert, COO and Digital Expert at Avanade will put this into the context of the professional services environment, detailing how professional services marketers can coach our business on ensuring we are engaged with our digital customers.

The session will cover the six steps to engagement:

Engage - simplify omni channel interactions

Enable - empower your clients to be self-reliant

Align - sales and marketing programs

Connect - people, processes and technology

Mobilise - develop your mobile IQ

Personalise - action your insights

About our presenter
Adam Wengert leads Avanade Digital in Australia and is the country COO. Adam has been helping clients on their digital journeys since before joining Avanade in Chicago in 2000. Leading Digital in a fast-growing organisation like Avanade Australia – whose vision is to be the leading digital innovator in the Microsoft ecosystem - Adam finds himself regularly surrounded by people far cooler than he is! This puts him in a perfect position to help enterprises – who also often struggle to be cool - understand how to leverage the compelling and dominant themes that underpin meaningful digital transformation.