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“Anybody have a Spectrum consumer ID & password I can commerce for?” one Twitter consumer wrote final month. One other thanked her good friend “for giving me his Spectrum username and password to observe the World Sequence Recreation 7.” A 3rd tweeted: “Completely found out my dad and mom Spectrum password and may watch cable now via my Apple TV. I actually love my life.”

Tom Rutledge has had sufficient. The CEO of Constitution Communications, which sells cable TV underneath the Spectrum identify, is main an industrywide effort to crack down on password sharing. It’s a rising downside that might value pay-TV firms hundreds of thousands of subscribers — and billions of in income.