The answer to your question about doing exercises for life? YES, unfortunately, once you start any program to firm up muscles on the face or body - you will have to keep doing them to maintain your results.

But - you are right - the good news is that you can back off and do them less once you achieve the results you want. I only do the CFF program twice week now.

And it doesn't take very long to start seeing some nice results - which keeps you motivated to keep doing them. :-)

Look at these pictures in the link below. It took me about 8 weeks to see these results - which I think is impressive.....

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