HCIL added the last 100 dealerships in approximately 20 months with opening of 5 dealerships per month, which has helped the brand to make stronger inroads in tier II and tier III cities.ETAuto | August 22, 2016, 15:36 IST

Honda Cars India opens its 300th dealership; expands network to 190 citiesNEW DELHI: Indian arm of Japanese carmaker Honda has opened its 300th dealership in the country with the inauguration of Perfect Honda in Kochi. HCIL added the last 100 dealerships in approximately 20 months with opening of 5 dealerships per month, which has helped the brand to make stronger inroads in tier II and tier III cities.

HCIL will continue to expand the dealer network in line with its objective of enhancing the customer reach and their experience with brand Honda.

Speaking on the occasion, Yoichiro Ueno, President and CEO, Honda Cars India said “Network expansion is a critical part of enhancing the customer experience with Brand Honda as we make deeper inroads in the country. For a company to grow, it is essential that the touch-points for consumers increase."

He further added, "In order to realize the potential of the market by moving closer to our customers, we are not only ensuring access to our customers but also providing them with best-in-class services across all our dealerships.”

“Kerala has always been a very important market for Honda Cars India. The state contributes about 9 percent to our All India sales and with the opening of new facility Perfect Honda, we now have a strong network of 20 outlets in the state,” he added.

The facility boasts of a Showroom and a State of the art workshop with facilities for Body & Paint related repairs, wheel alignment, wheel balancing and other services. It also provides facilities of Auto Terrace – Honda’s one-stop facility for Exchange & Pre-Owned Car Purchase and Honda Assure for all motor insurance requirements.