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15.11.2017
Messe Frankfurt Argentina invests AR$ 50 million in the country

The leading company in the meeting industry announced its 2016-2019 investment plan.

Messe Frankfurt Argentina is one of the most important companies in the events tourism sector in our country. Since 2003, it has been the subsidiary of Messe Frankfurt GmbH, the organizer of exhibitions, congresses and events and owner of the largest exhibition grounds worldwide.

In 2016 the subsidiary of the German company launched an investment plan with projections up to 2019, which includes acquisitions and agreements with business chambers of industries such as textiles; oil & gas, mining and motor vehicles.

In 2016 the company bought the Emitex, Simatex and Confemaq textile exhibitions, and signed an agreement with the Argentine Chamber of Mining Companies (CAEM) for organizing Arminera, the International Trade Fair for the Mining Industry, from 2017 to 2021. In addition, Messe Frankfurt Argentina also renewed the contract with the Argentine Institute of Oil and Gas (IAPG) to carry out and commercialize the 2017 and 2019 editions of AOG Expo.

Plans for 2018 include a new agreement with the IAPG for marketing and organizing Argentina Oil & Gas Patagonia in the Neuquén province, and a strategic cooperation agreement with the Chamber of Motorcycles Manufacturers (CAFAM) for the organization of the 1st International Trade Fair for the Argentine Motorcycle.

As a result of this growth Messe Frankfurt Argentina has made significant investments in expanding its offices and purchasing furniture and IT equipment. In the last year the company increased its floor space by 25%, and its workforce by 20%.

Since it began operating, the firm has organized 71 trade fairs, 49 congresses and 53 special events, attended by almost 5 million visitors.

During September 2017 alone, the company organized three of the most important industrial events in the region: ExpoFerretera, BIEL Light + Building Buenos Aires and Argentina Oil & Gas Expo. These trade fairs brought together 926 national and international exhibitors with a combined gross floor space of 73,420 m2, and gathered more than 70,000 professional visitors from all over Latin America.