Many of us know, that marketing our website to grow traffic is a very big important deal for our business today. One of the many alternate ways of marketing our website is by using PPC. Search engine advertising is one of the most popular forms of PPC. PPC stands for pay-per-click. It is a mode of internet marketing […]

Introduction: What is pay per click (PPC) marketing? Pay per click marketing is a way of using search engine advertising to generate clicks to website, rather than getting clicks organically. In an internet advertising Pay Per Click (PPC) is also called cost per click (CPC) in which advertisers pay website owners or search engines whenever […]

Social channels like Facebook, Twitter, and LinkedIn are here to stay – and they all have PPC ad platforms. More and more advertisers are including social PPC in their search marketing mix. The power of social PPC is its targeting abilities. Accurate targeting is a great feature of social PPC, so it’s crucial to get […]

You have designed good Pay Per Click ads and earned appreciable amount of web traffic from the same. But what is the strategy you have to analyse your PPC account? To analyse the PPC account, you must have with you comprehensive data represented in an understandable manner. To help you in solving this problem, here […]

PPC or Pay Per Click is a marketing type that has some rules just like the other marketing types. What is the reason that some ads get many clicks while others do not get any or a very less number that does not have a good effect on the business growth. The following are a […]

For any PPC campaign to be successful, there are 20 basic tips to be kept in mind, to increase ROI and at the same time keep costs under check. Know your Client: Do a deep study of your client for whom the PPC campaign is being developed. Know the company’s customers, competitors, suppliers and partners. […]