lucks + associates

Marketing strategy development study
to help a global mobile phone vendor to improve its trade partner communications. The exercise identified and deconstructed
best practices from markets, such as FMCG, which have long taken a strategic
approach to partner relations. The
cross-market methodology allowed for both in-depth analysis and
cross-fertilisation of ideas – ultimately enabling the development of a
tangible action plan that would help our client maximise the potential benefits
an effective communication system has to offer. The approach and delivery provided our client with both the
means to implement a new communications strategy, and the evidence to gain the
support of senior management.