Perspectives

Organizations begin ambitious initiatives everyday. These initiatives may come in the form of:

System implementations,

Process reviews,

Compliance campaigns,

Organizational redesigns, or

A combination of any or all of the above.

These initiatives attempt to drive potential change of varying impact. While their launch may drive a flurry of activity for months, quarters or even years; their true purpose is to realize an envisioned set of benefits as efficiently and effectively as possible. That realization is impossible without the support of the people impacted ...

“Just Do IT” is one of the most successful and recognizable marketing slogans in the history of modern business. The advertising agency of Wieden & Kennedy created the slogan for the Nike Corporation in the late 1980’s. The brand awareness it generated and the market share increase it drove for the organization (138% increase to 43% of the total market in ten years time) is simply amazing.
So what does one of the most successful advertising slogans in ...Continue Reading →