Forever Fabulous

I don’t wear their clothes,﻿ but I can’t help it, I love this store! .

The new Forever 21 flagship store at 1540 Broadway (Times Square) opened this summer. There are four levels, and reportedly 90,000 square feet. If you start at the bottom floor, there is apparel, but the Shoe department is the big draw. Mens and Kids are a big component of the floor above that, complete with a treehouse display. Makeup and Jewelry are just below the main floor, with plenty of apparel here also. The Jewelry and Accessories area houses a huge “play table” that creates a place to mix, match, and try on. The main floor is the place to shop if you’re looking for Forever 21’s trademark merchandise….inexpensive, trendy, contemporary looks. This main floor uses the volume of space well, with large fashion graphics.

The store is open until 2:00 a.m. on weekends, and the music is loud but not offensive (even for me!) . This only adds to the energy and vibe that is part of this store experience. When I visited the store in August, the visual merchandising gave a nod to the store’s New York location, predominately by parking a taxi display at the escalator well. This store is a must-see if you’re shopping in new York.

One Response to Forever Fabulous

It is yummy!! I can see why you like it. Very very enticing with really cool visuals. Yum again!

Welcome to FRCH | Creative Fuel

FRCH | Creative Fuel is an eclectic mix of thoughts, points of view and insights about the things that inspire the employees of FRCH Design Worldwide. Our contributors have a diverse range of interests and backgrounds. They work hard, play hard and are here to share their experiences with you!

Meet our Contributors

Barb Beeghly
Inspired by great visual and merchandise presentation and a passion for travel, Barb will wow us with some of her favorite retail experiences from around the world. Quick to record ideas with her smartphone camera, Barb always brings home great shots of the latest and greatest retail.

Tracy Bender
Tracy’s energy level is infectious, her genuine disposition and eternally optimistic personality make her an asset to our team. She’ll continually delight us with her insights into graphic, packaging and fashion design.

Phillip Freer
Phillip’s passion for the dramatic is apparent in all areas of his life. An accomplished designer, illustrator and talented craftsman, his eye for detail and creativity come to life through DIY projects and renderings. Phillip will capture the magic of visualization and theme design as it relates to parks, retail and resorts.

Emily Hamilton
Looking at experiences through a marketing lens, Emily’s background of web design and social media lend itself to all things digital. Following the belief that the best way to learn is hands on, she brings a fresh perspective to the retail industry.

Wondering who tagged the columns in the FRCH lobby? Our resident graffiti artist is also
a talented engineer and band frontman who will share inspiration from the world of music and architecture.

Chad Marchese
With his finger on the pulse of design and consumer trends, Chad energizes us with his range of insights into the world of strategic graphic design. His passion for all music genres has found him attending somewhere around three thousand live music events and collecting hundreds of vinyl albums.