Betty Boop Joins Sandra Ibarra in Breast Cancer Campaign

Every October, people worldwide unite to raise awareness for Breast Cancer Awareness. This year, Betty Boop joins the ranks of many famous celebrities and characters to use their names to help spread the word.

Born out of the collaboration between The Sandra Ibarra Foundation for Solidarity in the face of cancer,Biplano Licensing and Karactermania, The “Betty Boop knows it, do you?” campaign was launched on October 19, World International Breast Cancer Day. The project, led by Sandra Ibarra, features the iconic character created by legendary animator Max Fleischer and represented for licensing by King Features. Betty Boop has become a global glamour brand, a woman who manages to unite freedom, independence and beauty.

Thecenterpiece of the Be Solidary! Be Boop! campaign is a specially-designed, saucy and feminine pink handbag bearing an image of Betty Boop and the Sandra Ibarra Foundation signature orange ribbon. Betty was personally selected by Ibarra as the symbol of this year’s project and Ibarra herself contributed to the design. The color pink has become the international symbol of the fight against breast cancer.

The handbag will be available in Spain as of December in gift shops and department stores; a portion of the sales will be donated to the prevention campaign.

“The goal of this campaign is to make women, especially younger women, aware of the importance of prevention and early detection of breast cancer,” said Ibarra. “It provides practical and visual advice presented in a bright and youthful way through the voice and image of Betty Boop.”