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10 Things We Learned About Cyber Weekend 2013

Cyber Monday: Not Dead Yet

comScore said Cyber Monday reached $1.735 billion in desktop online spending, up 18%. IBM said Cyber Monday the biggest online shopping day in history with a 20.6% increase in online sales.
Adobe said Cyber Monday ecommerce sales increased by 16% year-over-year to $2.29 billion. A record 18.3% of sales came from mobile devices, an increase of 80% year-over-year that no one even thought possible when Cyber Monday was born in 2005.

Great article, I love to see write ups that use numbers from many sources since statistics are always a bit dodgy to deal with.

I would love to see more mobile numbers broken down by device type (tablet vs. phone) or screen size. Many tablet users shop on what is effectively the desktop version of a store, so merchants who don’t take that into account may feel their conversion rates for “mobile safari” is a reflection of their single-column layout (or mobile version), which is not the case.

This may seem obvious, but I talk to many merchants that miss this distinction and wind up investing in mobile with incorrect expectations.