Hi all,
I posted this in Music Chat already without realising it would be as good, if not better, posted in here.

We're offering to write bands' biogs and/or press releases for them for a flat, pretty good fee, considering the people who'd be doing the writing already write for quite a few places including the NME.

relevant facts. full names, dates, places, track names, release dates, urls. email addresses, producer name, phone number - that sort of thing. Accurate and comprehensive. On one sheet with clear typography. character. Hints about the kind of people and the ethical, social and aesthetic approach. Sometimes these are revealed unconsciously in a bad way that exaggerates your weaknesses. So always always always put honesty above claims to status - false modesty can be almost as bad as inflated egosno pictures Links to good quality web-usable images are a big bonus

The Musicians Guide to World Domination pretty much sums up all the do's and dont's for creating a press pack, I think the main points are to keep it simple, and use some psychological trickery to get inside the mind of the A&R person reading it and really entice them to be interested in what you have to offer them. When you break it down, all the A&R person is looking for is the smallest risk investment with the biggest result. How are you going to be that? How can you come across as the answer without lying or twisting the truth? The answer - be that. Easier said than done but if you know what you're doing then it's possible