North Carolina-Duke Game In Network Primetime For First Time

Undated -- As odd as it may seem, a game between Duke and North Carolina has never been aired on network television in primetime.

Until next season, that is.

CBS Sports announced Tuesday that the game between the Blue Devils and Tar Heels on March 5, 2011 will be televised nationwide at 8 p.m. ET.

"Duke-North Carolina is one of the most intense rivalries in all of sports," said Mike Aresco, Executive Vice President, Programming, CBS Sports. "A primetime telecast on CBS Sports will generate enormous interest across the nation as the 'Road to the Final Four' heats up."

It's somewhat hard to believe that a rivalry as intense as the Duke/UNC matchup has never hit network airwaves in primetime.

But after next season -- as CBS celebrates its 30th year televising college hoops -- the rivalry will apparently hit a whole new level.