HEC Paris is hosting a two-day Open Program that will give managers a strategic overview of how social media can be leveraged to support B2C and B2B customers in their decision-making processes.

Led by HEC Paris Associate Professor of Marketing, Kristine de Valck, the program will take place at the HEC Paris campus in Tornado Tower, West Bay on February 7-8 2017. Professor De Valck, who has been at the forefront of digital innovation for almost two decades, has worked with companies such as Disneyland Paris, Meetic, Renault, SFR, and Yahoo!, and is currently the Academic Director of the EMBA Major in Leading Digital Transformation.

Participants of the program will gain in-depth knowledge on how to identify opportunities for encouraging, incentivizing, and managing the large-scale interactions on social media in a manner that creates and enhances value both for companies and for customers.

For registration and more information, please contact: shortprograms@hec-q.qf.org.qa

All events are accurate at the time of publication, please double check with the event organiser for more information and updates.