Whey protein is defined as the fast-digesting part of dairy protein. Whey protein supplements are available in various forms with whey concentrate and whey isolate the two most common being. Whey basic protein isolate is made by separating whey component from milk. Whey basic protein is composed of more than 85% protein, containing vital amino acids, low lactose levels, and is free from carbohydrates and fats.

In April 2019, North Bay based XP Labs launched new ISO XP Strawberry flavored New Zealand grass fed whey protein isolate in two as well as five-pound sizes variants.

In March 2019, INFINIT Nutrition launched a one of its kind café-style product named COLD BREW Performance Coffee, as the latest addition to their line of superior protein and recovery formulas. COLD BREW is blended with a high-class whey basic protein isolate, and is a certified grass-fed, non-GMO, rBST and synthetic hormone free.

In February 2018, Glanbia Nutritionals extended its protein powder capabilities with the launch of BevEdge Whey Protein A-220W. This new protein is a pre-acidified whey protein isolate that enables citrus- and berry-flavored protein drink mixes.

The ever-evolving trends in wellness and health arena are primary drivers of the whey basic protein isolates market. Whey protein is increasingly gaining traction as dietary supplements, owing to its highly versatile nature and numerous applications as an ingredient in sports nutrition applications. This has further pushed the consumer preference for whey basic protein isolates. Furthermore, deadline-driven work culture and hectic lifestyles have made whey basic protein isolates popular. Additionally, the numerous health benefits and the performance-boosting nature of whey protein are auguring well for whey basic protein isolates market. Wide applications of whey basic protein isolates in infant formulae, snacks, dairy and bakery products and confectionaries, is another key factor triggering their demand. Moreover, whey basic protein isolates are also witnessing adoption as a supplement and alternative solution to milk among lactose intolerant individuals to enhance athletic performance, and increase glutathione in HIV patients.

Novel Foods and Food Allergens, the European Food and Safety Authority’s panel on nutrition has concluded whey basic protein isolates safe under new proposed conditions of use. With the EFSA deeming whey basic protein isolates safe for extended use in infant formula as well as supplements, this ingredient is likely to gain increased traction in the forthcoming years.

Growing Number of Gyms and Fitness Centers Creating Growth Opportunities for Stakeholders

Based on end-use industries the whey basic protein isolates market is segmented into

Food and Beverages

Pharmaceutical

Others (Animal Feed)

Based on type, the whey basic protein isolates market is segmented into

Cow

Buffalo

Goat

Based on applications, the whey basic protein isolates market is segmented into

Infant formula

Sports nutrition

Dairy products

Others

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain of the global whey basic protein isolates market. The report provides an in-depth analysis of parent market trends, macroeconomic indicators and governing factors along with whey basic protein isolates market attractiveness as per segments. The report also maps the qualitative impact of various factors on whey basic protein isolates market segments and geographies.