Day 3: Your WHY Story

Today, let’s start working on building your own Coach story. This is what you’ll share with your contacts as you invite them to our upcoming Challenge Group.

Great storytelling follows a formula, and you can spot this pattern in many of your favorite books and movies because IT WORKS. You do not have to have a big Success Story or transformation to be a successful Coach (I had neither when I started). Just be YOURSELF and people will relate to your experiences and connect with your story. Being REAL and GENUINE are at the top of the priority list.

Here are a few simple steps to follow to write your personal story:

 Find the right starting point: Don’t begin with your
childhood or your parents, but start with the obstacle that
was keeping you miserable, numb, or stuck in a rut instead
of describing your full past in chronological order.

 Defining moment: What was the reversal of fortune, the
major whirlwind that made you stop and rethink change?
What was the climactic turning point that you felt was the
end and you weren’t going to recover from it?

 Cross the threshold: Describe the initial reaction you had
when your Coach first mentioned the opportunity. Were you
surprised, flattered, or skeptical? Then take your audience
into the Beachbody world as you describe how your Upline
Coach brought you into coaching.

 End with a defining feel-good moment: End with the
priceless feel-good moments of your transformation and the
triumph of what being a successful Coach with a thriving
business will do for your life. Looking back on what you’ve achieved so far, how do you enjoy life without the vices that were bringing you down? How has your transformation brought you unexpected opportunities? What will coaching do for your family? Leave your audience feeling hopeful with something to aspire to as you paint the picture of having the freedom to live.

Now that you have your story, repeat it several times so it
becomes natural and authentic. Soon, you’ll be able to tell it

quickly like an elevator pitch or a 10-second read.

Here is an example of a story to illustrate how simple it needs
to be:

“I was drawn to Beachbody because I needed to lose 20 pounds
and a friend invited me to try the 21 Day Fix with her. I was
convinced I made the right choice because the program was
amazing and the accountability and support of a Challenge Group
led to great results I could never get in a gym. I now want to help
as many people as I can experience the same or similar results
with one of our programs. I am also starting to see how being a
Team Beachbody Coach can give me greater financial freedom
for my family and it makes it much easier to pay for baseball
uniforms and dance lessons.”

Remember, you can’t make a mistake because it is YOUR story
and it will be different from everyone else’s. The craft of storytelling is important not only for your story, but for talking about your customers’ Success Stories and for creating content.

Hi There!

I'm Kim, a 2017 Elite 5-Star Diamond Team Beachbody Coach. I'm a mom, wife, fitness fanatic and foodie. I love to work hard and play hard and really LIVE life to the fullest. At age 46, I'm in the best shape of my life. I believe that fitness, like life, should be fun. I love to help women of any age rediscover their passion for life, and become the best they can be! Read More…