Canada gets four Festival of Media Global shortlist mentions

Canadian agencies have picked up four shortlist mentions for the upcoming Festival of Media Global Awards.

Mindshare’s Excelerator Media has two mentions, both for its work with Mazda on the “Pick a Fight” campaign. It is nominated in the Best Targeted Campaign category as well as for the Data Innovation Award. The campaign, for the brand’s Mazda3 used digital ads and placed them by bidding on keywords like “fuel efficiency” where the car does well in its category and then drove consumers to a microsite that explained the vehicle’s performance in that area.

UM is nominated for its work with Budweiser for its “Red Light” campaign, which brought the goal-scoring experience to Canadian living rooms and aimed to bolster the beer brand against the NHL’s official beer sponsor, Molson. The campaign has since been expanded to also include a Zeppelin-sized activation, which is touring Canada.

Lastly, Touché! PHD is nominated for its work with Canadian Tire for the “Ice Truck,” where the brand built an actual drivable truck out of ice to showcase the cold conditions its Motomaster Eliminator battery could drive in.

The Festival of Media Global Awards will be handed out in Rome on April 8.