"We've got the best package in the world to deliver but we don't want to be seen as a rip off," she said.

But Green Party co-leader James Shaw disagreed.

"I don't think New Zealand is going to be perceived as a rip off. It is an absolute premium destination, as you can tell from the visitor numbers," he said.

Tourists already pay a border charge of between $22 and $26 and the Greens say that should be increased to help pay for infrastructure.

Taranaki-based tourism guide, Rob Needs, says the Government needs to help market more than the usual hotspots.

He says other areas have the infrastructure but aren't getting the numbers.

"Queenstown, Taupo, Rotorua - those kinds of places have significant demand on them and a lot of their infrastructure is under pressure," he said.

"I think some encouragement to visit places like Taranaki could ease the burden on some of those places."

Ms Bennett accepts there is pressure in some areas as a result of booming visitor numbers, but says it's covered by the regional tourism fund, which has put forward $8.5 million to fund public toilets, car parking and freedom camping facilities.