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Now reading: Seth Godin’s “Poke The Box”

I have just finished Seth Godin’s excellent Lynchpin, which is essential if you’re looking to make the difference in an organisation (especially poignant in today’s dicey economy). Terrific stuff. Definitely worth a read, and in my opinion, a re-read.

Anyway, today I started his 2011 book, Poke the Box, which is aimed at a more entrepreneurial reader, and asks what’s holding you back from taking a risk? I especially like Seth’s line: “What’s better than soon? Now.”