Britain’s first ever matchmaking app for farm animals – likened to the Tinder swipe-based service for people – is being launched on Valentine’s Day.

Called Tudder, the app will help farmers identify breeding stock and partners for their cattle.

Like Tinder it uses a swipe system, with farmers use their smartphones to swipe right for yes and left for no in the search for the perfect match.

The app has been designed by the livestock trading company Hectare Agritech and is integrated with its SellMyLivestock (SML) website.

SML co-founder Jamie McInnes said: “Finding the right match can be daunting for us humans, let alone if you’re a four-legged farm animal.

“Traditionally, playing moo-pid for cows would require proper grafting: visiting each herd of hopefuls at different farms, or at an auction market, all the while running the risk that the best cow on the market has simply slipped past you.