'Opinions' Category

From the activity on the floor, to the bravado of its attendees, the marketing industry, and more specifically the digital marketing business is thriving. The floor is packed with new exhibitors, new faces, and new energy.
Of course the big boys are here... Bing and Yahoo (Right Media,) ComScore, and Amazon (Web Services,) but a surprise [...]

The ad:tech conference is a great place for learning about new trends, getting a sneak peek at some of the latest digital marketing services and technologies, and of course, meeting people. Therefore, it's easy to assume that attendees would be on their best behavior. And then you remember that this is the real word, and [...]

As Brad Berens, the arbiter of AdTech informed us, "Everything analog is going digital. Anything that can be digitized will be digitized." And for the first time I actually see that as a reality. Enjoy that you are in this industry at the right time, and realize, that you are definitely in the right place.

We have 2 great opportunities for conference attendees to be a bigger part of our sessions.

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Even experienced speakers can learn something new, and if you're nervous standing in front of your colleagues or strangers then you need strategies to help you knock the presentation [...]

When I was offered the opportunity to be an ambassador at Ad:Tech this year I was overwhelmed by all the great sessions I would be able to see (you can see my initial list of "must-sees" and notes at the end of this post) but finding out that Arianna Huffington would be a keynote speaker, and that she would be talking about the part that social and mobile has played in recent history, really put me over the top. See why ---

ad:tech SF is in just three weeks! The announcements from our team are coming fast and furious(ly) so I thought I’d use this week’s post to update you on four new keynoters that have just been announced.
But first, a reminder to register for the ad:tech Conference immediately and use the offer code 15TWEETSF11 to get [...]

Just 34 days until ad:tech SF! Have you registered?
According to independent research, one of the leading reasons why people come to ad:tech SFis to find solutions and partners to meet the needs of their businesses. In fact, a key reason why we have the largest show in the industry isthat we help people do business [...]

Creativity is an essential part of working in digital. As part of our effort to constantly reinvent ad:tech SF to reflect the changes in our industry, we’ve added an entirely new program to the first day of the ad:tech conference.
We call it ad:tech inspire, and it takes place in the afternoon of Monday April 11, [...]