Stylophane? I beg your pardon? Is that a word, a term, a website, a gauge, a ridiculous tool to jack off with? The answer is all of the above. Now that Social Media and the many Social Media Climbers who think they know-it-all have become marketing experts, (are sext-perts next?) starting with the Social Media Expert himself Mark Zuckerberg, Facebook is now touting its useful digital marketing tool Stylophane, which tracks the Facebook friends (for lack of a better term) who are engaged with your brand. Facebook…brand…engaged…I am cringing but must go on. Women’s Wear Daily reported today that Kat… Read More »

What started out as pure innocent fun–rating chicks on college campuses–has mushroom-clouded into a serious business or more accurately, a massive, mishmash of mass-marketing mush. Sprinkle that with a plethora of celebrities spewing pearls of their newly acquired wisdom leaves us with a mosh-pit of “visual white noise”. Our in-boxes are stuffed with promotional opportunities, must-haves, pictures of C-List celebrities wearing Designer X on a red carpet, and news flashes that feature nothing new.… Read More »

The sad truth is that the social media landscape has become overpopulated with social media climbers. What started out as a perfectly communal idea, well, rating chicks on college campuses, but beyond that, keeping in touch with friends and making new ones, has turned into a massive mass marketing mess. Sprinkle that with a slew of celebrities spewing nonsense, and what is happening is something I call “visual white noise”. Facebook and Twitter are dissolving into one long ad roll. There is no doubt that CBS-TV is hoping that Ashton Kutcher will suck up to his millions of Twitter followers,… Read More »

The film, The Social Network has forced Mark Zuckerberg to come out of the shadows, rather, his computer screen. Since then, it seems that Facebook, which I used to like, has evolved quickly into a mass marketing machine. I am accosted with invitations to utter nonsense making my email inbox seem like a spam free zone, which it is not. Gone are the good old days when long-lost eighth grade classmates would stalk me now that that they see I am no longer a fatso however they are. We see Mark Zuckerberg everywhere: Dinners, power meetings with President Obama or… Read More »

Kanye West, in his desperate valiant effort to comeback from his loose-lipped, Taylor Swift mishap last year at the MTV Video Music Awards went right to the heart of the Social Media Climbers Paradise…the offices of Facebook. Look, the guys is smart. He’s not gonna just work from the periphery, rather, he used his celebrity status to infiltrate the nucleus of the social media machine. Let’s call it Journey To The Center of the Earth meets Back to the Future. httpv://www.youtube.com/watch?v=pQYi6RybLSI&feature=player_embedded#! Listen to the cooing and chortling of the Facebookers, like 2nd graders when the Fireman and Policeman come to… Read More »