If you are not playing/engaging in this space – you are clearly sacrificing a large portion of your “would-be”/potential market.Apart from the stats above – what makes a digital presence vital is the credibility associated with many digital platforms. It is essentially a space for a user to roam free without being feeling bombarded by brand agenda, as their search and their engagement on each platform determines what they are exposed to. Furthermore, the digital age drives self-education – allowing the consumer to research and understand a product before committing.

So let’s plant the seed of where brands should be investing their money.Big players are spending large amounts of their marketing budget to increase brand awareness for PR value and google impressions. But why, may I ask, are we not spending this money to not only drive market relevance but sales too?Enter lead generation – a model based on ROI while still covering the digital territory through content strategy, SEO, PPC and affiliate marketing.