Despite some pessimistic predictions, IBC2009 exceeded expectations, delivering a final attendance of 45,547, just 7% down on the 2008 figure. Taking exhibitors out of the calculation, visitor numbers were even more impressive, falling by less than 5%.

In conclusion, IBC’s Michael Crimp underlined the importance of IBC being run by the industry for the industry, and the way that meant the event could move quickly to respond to changing requirements. “We are all about sustainability, for us, for our exhibitors and our visitors,” he said. “We build an event that is right for the mood of the market, and create a buzz around it to ensure that the right audience attends.

“I believe we have exceeded expectations in 2009, and I look forward to welcoming everyone to IBC when it returns to Amsterdam in September 2010.”