Live from the Javits Center in New York City, it’s the Toy Insider at the North American International Toy Fair! In today’s segment, Toy Insider Senior Editors Marissa DiBartolo and Ali Mierzejewski jam out to the best new musical… read more

Kids can pretend to be doctors while dressing up in a white coat and giving check-ups to their dolls. They can imagine being race car drivers while spinning their Hot Wheels across the floor, or… read more

The toy industry is a never-ending cycle that’s filled with a lot of movement and excitement. The yearly build-up comes to its peak with the all-important holiday season, mirroring the peak of another important season: the… read more

Mattel Inc. entered into a joint venture with NetEase Inc. to form Mattel163, a publishing and development studio. The studio aims to bring to market a wide variety of digital experiences based on Mattel’s global… read more

Mattel Inc. and Nickelodeon partnered for a new U.S. television and consumer products partnership for Thomas & Friends. The partnership includes the launch of the brand-new seasons of Thomas & Friends on the Nick Jr.… read more

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WELCOME TO THE TOY INSIDER! There is nothing like watching your little one unwrap the one toy they've been wishing for all season—and we're here to help you find the perfect toy to bring a smile to your kid's face!

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