Impact Makers Podcast with Jennifer McClure

Radical Candor in Marketing with William Tincup

William Tincup isn’t normal. Neither was his marketing agency,
who used its eccentricity to shake up an industry that had become
boring and stale. You either loved them or hated them. When Tincup
stepped away from the agency, he continued marching to the beat of
his own drum, with great success. Today Tincup shares some career
and life advice from someone who has never followed the rules and
has an unconventional way of doing things. Are you ready to shake
up your life?

Believe it or not, Tincup really is William’s last name. He
talks about the interesting Native American origins of the surname
and the huge advantage it gives him in organic searches. It’s also
a really good whiskey, and the company that makes it has been
trying to buy the domain for years. William shares the funny story
behind the Super Bowl ad.

Tincup has a wide portfolio of college-educated skills
including art history. He shares the funny story of how he got his
in-state tuition be complimenting a woman’s earrings. But her
advice for how he should proceed with choosing a major is one of
the most honest takes on what happens after college. It’s even more
relevant today.

When he realized that an art curator doesn’t make a lot of
money, Tincup decided to get an MBA. He talks about the paths that
were available to him: consulting, Wall Street, or
entrepreneurship. To begin, he chose consulting, but that changed
when he learned about the shortcomings of the services they offer.
Tincup shares what inspired him to get into true
entrepreneurship.

Tincup’s agency was daring. They weren’t the ‘sweater vest’
type. They were stripper glitter and cocaine references were
normal, but there was a very calculated reason why. Their Led
Zepplin lifestyle to a book that served as a manifesto and a way of
business that was guaranteed to blow up what was boring. He’ll be
the first to tell you that he lost business doing it. But his
clients will tell you Tincup would walk through walls to help them
succeed.

It was a very simple interaction with the CEO of a business he
helped succeed that ended Tincup’s desire to do what he was doing:
the lack of a thank you. After 10 years of it, he couldn’t take it
any longer. He left the marketing agency and went out on his own,
continuing to be his abnormal self, until he landed at Recruiting
Daily. What started as a consultancy ended up as a career.

Though leadership is about actually being a leader. Tincup
shares his thoughts on what it takes to be a thought leader. If
you’re one who asks the question ‘why’ and aren’t interested in
looking at other peoples’ stuff, then you might be a real thought
leader. Find out why Tincup thinks it’s important.

Do you want to spend your personal and professional time making
a lasting impact on others? Do you want to be the kind of leader
that people love? Subscribe today and we will
bring you new ways to change the world every single week.

About the Podcast

The Impact Makers Podcast with Jennifer McClure is a weekly podcast for people who are interested in making a positive difference in the world not only through their work, but also through how they choose to live their lives.