[3rd Edition] US Media Audience Demographics

Marketing today continues to become more customer- and audience-focused. At the same time, the media landscape is growing more fragmented, and marketers are tasked with navigating a proliferation of channels and devices. Turning to high-quality data provides strong value in shaping strategic plans and understanding consumer trends.

This study presents essential data for marketers by exploring the US adult audience profile of various media types across key segments. By analyzing a host of media channels, this 3rd edition of our annual audience demographics study identifies similarities and differences between media types and provides insights as to how their audience profiles are changing.