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Beyonce launches a streewear brand with Top Shop

The British high-street retailer TopShop and the US singer Beyonce teamed up to realize a fashion brand for “athletic streetwear” that will be available next year.

The joint venture, Parkwood TopShop Athletic, will include clothing, footwear and accessories across dance, fitness and sports categories. Philip Green, head of Arcadia Group, which owns TopShop, said the project was a way of developing “fashion-inspired fitness” and the partnership with Beyonce, who spends many hours of her life dancing, rehearsing and training, was the perfect match to develop this range of apparel.
Beyonece moreover, is not new to fashion, she advertises a variety of fashion labels and manages her own ready-to-wear brand, House of Dereon, with her mother Tina Knowles, a fashion designer.