Bezos' remarks, in an interview with the BBC,
marked the first time the company had confirmed long-held Wall
Street assumptions that it did not make a profit on sales of the
popular tablet.

The aggressive pricing furthers Bezos' goal of getting Kindle
tablets into the hands of as many buyers of Amazon's online
content -- from games and books to video -- as possible.

Apple, by
contrast, makes much of its profit from hardware sales. It sells
a single-sized iPad at
costs ranging from $399 to $829, depending on storage capacity,
screen resolution and wireless connectivity.