The Grinch – Marketing Recap

Universal’s new attempt to bring The Grinch — that iconic Dr. Seuss creation who’s as cuddly as a cactus and as charming as an eel — to the big screen is expected to bring in a respectable $55-60 million this weekend. This animated version from Illumination Entertainment has Benedict Cumberbatch voicing the green Christmas-hating Grinch with Rashida Jones, Kenan Thompson and others in costarring roles.

Online and Social

Tyler, the Creator’s lyric video for the well-known theme song opens the movie’s official website, which also has the trailers, a synopsis and a list of the movie’s promotional partners as well as links to Twitter and Facebook profiles.

Picking Up The Spare

Cumberbatch apparently loves those billboards with the snarky one-liners about different cities. And Danny Elfman was interviewed about taking a fresh crack at the theme song.

Another lyric video, this time for “I Am The Grinch.” And there’s finally posters for both IMAX and Real3D releases.