social customer

Building an online presence for your brand is hard work. It's not a 'set it and forget it' strategy. And because of the time and financial commitment you're investing, it makes sense to make it as easy as possible for people to know where you are online and how to connect with you there.

With the constant flow of emerging social marketing resources, there quickly becomes more to manage and more data to uncover. Marketing professionals need to understand not only how to listen and sift through the mound of social data coming in, but how the investment in social media is going to pay off and how to utilize this data to positively influence the effect on business goals.

Today’s consumers are more demanding than ever of the brands they know and love when it comes to social customer service. Conversocial recently commissioned a study with Forrester that reveals a lack of ownership and understanding of social media within organizations that could see brands fall behind in the overall customer service stakes.

Building a better business website with lots of fresh content and high-quality links isn't easy, it can take a bit of time, and, it's the only way to succeed with organic search over the long term. And, seeing online activities as separate disciplines is about the best way to ensure that you'll never get the results you're hoping for.

Do you have a lot of visitors to your site? Do you do a happy dance every time the number increases? It's exciting to see all of those numbers and all of those people, but eventually it becomes exhausting and overwhelming when those visitors leave and never become customers.

There has been a lot of buzz around Microsoft’s blogger outreach fail and let’s face it, it could have happened to a number of different brands. Microsoft is just unfortunate in the fact that they are a big name and their fail got heavily promoted.

Successful inbound marketing relies on supplying leads with the right information at the right time. The Internet has made buyers much more self-reliant when making purchasing decisions, so it is essential that your business produces top quality content that is relevant to their business pains.

Customers have higher expectations for the quality and speed of the responses they receive from brands than ever before. With some form of unplanned disruptions and delays inevitable for any large travel organization, social presents an opportunity to solve customer issues, especially when the only brand employee present is the driver.

This week I moderated a Social Media Today webinar on the topic of Superb Social Customer Service: The New Key Differentiator. The webinar included a stellar mix of panelists namely: Bianca Buckridee from JPMorgan Chase, Kai Petzelt from SAP, and Brandon Lewis from Zappos.

In February of 2014, more Americans accessed the Internet through mobile smart devices than they did through conventional computers. This is the very first time that this has happened. Up until this year, mobile internet use has always been something of a secondary concern for marketers.