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SearchCap: The Day In Search, Feb. 5, 2007

Below is what happened in search today, as reported onSearch Engine Land and from other
places across the web:

From Search Engine Land:

Google Releases
New Link Reporting Tools
For years, Google’s link: command (and see here) has deliberately failed to
show all the links to a website. This came out of Google’s fear that site
owners simply wanted the data to try and manipulate rankings — which was
pretty true. Instead, they only provided a sampling of…

ClickZ/JupiterResearch
Wants Your Input
ClickZ and JupiterResearch are doing their semi-annual Search Marketing
executive survey, and want your participation. This survey will capture what
strategies search marketers are pursuing, what features and tools are most
important to them and where marketers are spending their search dollars. It’s
a short, 25-question survey, and your responses…

Local Search
Best Practices
Kevin Newcomb at Search Engine Watch points to Michael Gray’s blog, where Gray
has just begun a kind of all-star line-up of interviews on "local search tips,
tricks and secrets" with some industry leading practitioners. These are
in-depth discussions and most will be worth taking a look at….

Searching For
Super Bowl XLI
The Super Bowl is known by advertisers as one of the biggest marketing events
of the year, but do search ads play a part of that? Reprise Media released
this years Super Bowl Search Marketing Scorecard that explains that although
there were improvements from last year, this year was still…

A Widgets
Supersite
Fond of Yahoo Widgets or Google Gadgets? A new site called Widgipedia.com lets
you search and browse for web and desktop-based mini-applications across a
number of different platforms. Widgets can be found in the Widgipedia gallery
by browsing, identifying items in the “tag cloud,

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