i love the art... but im finding the logic a bit twisted. is it not strange that the ketchup, grass, and berries (ie the mess)... are in the place of the detergent and softener? Would it not make more sense to have the mess Inside the barrel of the machine (or whatever its called) where the soiled clothes would be...?
maybe im just not getting it.
cheers

Like it, it's catching!
The only problem with that for me is the focus: it should not be about the machine (life "programmed" to the worst), it should be about the white. And because the visual is surrealistic my line would be ironic: "I've had enough of the ACE white!"

So we keep seeing the detergent and the set of dirty elements as opposites, but we don't have to imagine one on top of the others which is not pleasant.