Archive for spotlight

If your website isn’t mobile friendly, it’s time to get in on the game! It’s now been more than 10 years since the iPhone debuted. While I’m personally more of an Android fan, there’s no debating the fact that smart phones have greatly impacted web design.

While my role here at T&S has recently shifted toward project management, I’ll always be a designer at heart. And one of the things I get to do is help our clients with their logos. There are essentially three different ways I do that.

In a time where it’s a struggle to get people to read even the first few lines of an email, you’ve got to get creative if your emails are especially long. Kathy Harms, Executive Director at Teen emPower!, has successfully implemented a sort of hide-and-seek to get her supporters to read through emails to get important information.

In many ways, the story is familiar. Mike Crandall, the owner of Sandler Training of Oklahoma, was trying to be a one man army when it came to his company’s digital presence. He struggled to manage all of the company’s social media accounts, newsletter and blog. Things weren’t going well. Sound familiar? Let’s look at…

We can learn a lot about online marketing by observing the habits and strategies of other businesses: what works, what doesn’t work, what encourages engagement, and more. The cookie masters at Oreo have a very active, engaged, and hungry audience. Even if you’re not a cookie connoisseur, there’s still a lot that we can learn from their strategies on Instagram.

For small organizations, it’s easy to put up a Facebook cover photo, then forget about it while it get stale. However, changing it out from time to time can help get additional attention to your organization. But what should you change it to? Let’s take a look at examples from 24 different companies and brands, grouped by strategies.

One of the awesome things about working with so many non-profit organizations is that we get the premiere scoop of when they have something cool going on. The ReProject is a non-profit organization that we are currently in the process of creating a new website for, and so we were pumped to hear about their fundraiser.

In celebration of our 10-year anniversary, for the month of January we gave all current clients the opportunity to cash in on a free social media design of their choice for their organization or business. Since we had so many great ones, we decided to show off a few clients who have brand-spanking new Facebook designs.