March 2014:One of the
favourite hair care brands of New York’s fashionistas, TRESemmé, has always
beendriven by a
simple truth; every woman deserves to look fabulous as if she has just stepped
out of a salon. Recommended by hair stylists all over the world, TRESemmé
unveils the secret of split end rescued, salon style hair at home every day
with the newTRESemmé
Split Remedy Range.

Women often complain of a bad hair day and hide their tresses
compromising on style. Split ends, as a matter of fact, may actually be one of
the reasons why women experience a bad hair day and hide their tresses.
Excessive use of heat styling tools, chemical processing, bleaching and
prolonged exposure to sun are known to cause damage and may contribute to split
ends. Most women believe a salon haircut is the solution to get rid of split
ends. Unfortunately, it makes one compromise on length as well as hairstyles.

TRESemmé understands women’s intrinsic desire for salon gorgeous
hair at home and the need to style hair without compromise. Hence, it
introduces its specially designed Split Remedy range, for women seeking a
solution to split ends and enjoy their beautiful length.

The new range incorporatesAmino
Vitamin Blendand helps to rescue split
ends, resulting in - easier to style, more manageable, shiny and stronger hair.

TRESemmé Split Remedy Shampoo gently
cleanses hair of oil and dirt while the TRESemmé
Split Remedy Rinse Out Conditioner conditions
hair strands leaving your hair look healthy and stay smooth. TRESemmé Split Remedy is a salon quality formulation with Amino-vitamin
blend and helps rescue up to 96% of split ends with use of shampoo and conditioner in just three
washes for healthy-looking, smooth hair ready to style.

TRESemmé Split Remedy is the
new secret to Diana Penty’s scissor free tresses.

"My hair undergoes a lot of styling on a regular basis and split ends would rob my hair off its near perfect polished finish. The Solution I resorted to until now was a haircut which meant compromising on my length which is very dear to me.

With the TRESemmé Split Remedy range, I have found an appropriate
solution. TRESemmé Split Remedy is a quick and easy solution to achieve split
ends rescued salon gorgeous look without compromise.”

TRESemmé Global Hairstylist, Marcus Francis, “Each of TRESemmé’ variants is
unique and is formulated to work brilliantly for specific hair needs. The new Split Remedy is an amazing product that helps tackle a universal hair problem allowing women to experiment with different hair styles and lengths with confidence.

One doesn't need to compromise on their style quotient by hiding or cutting hair."

Speaking at the launch of TRESemmé Split Remedy, Srinandan
Sundaram, General Manager, Haircare, Hindustan Unilever
Limited said, “Indian women aspire to attain salon like gorgeous hair.
We at TRESemmé understand this intrinsic aspiration and have
addressed this need of hair transformation for women at home with salon
innovations. TRESemme Split Remedy is our latest offering that will help women achieve salon like hair without compromise. "

How does it work? The Innovative range contains Silicone, amino-vitamin blend and
conditioning ingredients. All these ingredients from the
formulation work in synergy to reduce split ends of hair fibre. The Silicone in
the formulation has ability to form a lubricating layer on hair fibre. When
hair is treated with shampoo and conditioner this layer helps to coat hair
fibre to help bring hair fibres and split ends together. This layer also helps
to reduce friction between 2 fibres and improve hair alignment

This also includes blend of vitamins- Vit H, Vit B3, Vit C and Vit
E along with lysine all known nourishing ingredients. The formula also contains
poly electrolyte complex, oppositely charged polymers which are known to aid
bringing split ends together.

TRESemmé was created in St Louis, Missouri, by high-profile
hairstylist Edna Emmé, who gave her name to the brand. Back then, the product
was only available in professional hairdressing salons. Over the following
sixty five years, TRESemmé has continued to build on its early success, helping
women look great throughout the world. TRESemmé is dedicated to creating
cutting edge salon innovation hair care and styling products without the salon
price tag. Our salon-inspired products are enriched with high quality
ingredients to help you experience that salon feeling, every day.