Criticize all you want, you know the firm will have no trouble selling it. Revealed back in July, Lumma Design’s outrageous styling upgrade for the BMW X6 has now been given a price.

And it’s almost as outrageous as the body kit: 32,924 Euros to be precise, and that doesn’t include installation costs, which the Russian stylist will presumably just make up on the spot. So what do you get for all that cash? Dubbed the Lumma CLR X6 R, the package features a wide body kit that adds 100 mm of girth.

Add-ons include a carbon lower front bumper, side skirts, a redesigned rear apron with a new diffuser housing a quad exhaust, a rear spoiler, and carbon-fiber hood complete with air vents. Other style upgrades include 22-inch alloys, sports seats and aluminum pedals. Lumma also offers a power upgrade that will see the xDrive 50i’s 4.4-liter twin-turbo V8 boosted to 590 hp and 627 lb-ft of torque, which will help the new BMW X6 hit a top speed of 295 km/h.