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Since Cue invested in his namesake fashion label, Dion Lee has been able to expand his business at a rapid pace, showing regularly at New York Fashion Week and, exciting for Sydney customers, opening his first standalone store, titled Site 01, in the Strand Arcade. Created in collaboration with interior architect Kelvin Ho, the store houses Lee's mainline alongside Line II, his more affordable, basics range, and his growing swimwear range.

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