Hello Kitty Frenzy Grips Singapore

Police action was needed as a huge number of Singaporeans rushed to grab the Hello Kitty plush toys introduced by McDonald's as a promotion.

Hello Kitty Frenzy Grips Singapore

Hundreds had begun queueing from Wednesday night to get their hands on a kitten in a skeleton outfit, depicting a character from the German fairy tale "The Singing Bone".

It was the last of a series of six limited-edition Hello Kitty characters dressed in different outfits from popular fairy tales which were being sold by McDonald's this month.

In some outlets, chaos broke out amid rampant queue jumping as supplies of the toys ran out soon after the stores opened for business on Thursday.

One video uploaded on YouTube showed police officers mediating between two customers in front of a McDonald's counter.

Another showed an irate man asking an agitated crowd "Is he Singaporean? Is he educated?", apparently in reference to someone who had gotten a queue ticket ahead of others.

Some customers took to Facebook to register their anger after they went home empty-handed, while others immediately put the toys -- sold for Sg$4.60 ($3.62) with set meals -- up for sale online at far higher prices.

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