“Science identity helps to convey an oncology product’s true value right
from the start of the commercialization process and contributes to a
product’s ultimate success”

“Given Guard Dog’s expertise in science
identity development as an essential element in oncology
commercialization strategies, we believe it is critically important to
sponsor this event, which will convene a variety of thought leaders who
will explore the key elements of the commercialization side of
oncology,” said Camille
DeSantis, co-founder and chief of brand strategy at Guard Dog Brand
Development, a boutique company with a particular expertise
in early science identity development for oncology products.

“Science identity helps to convey an oncology product’s true value right
from the start of the commercialization process and contributes to a
product’s ultimate success,” said Maria
Casini, co-founder and chief of strategic brand design of Guard Dog.

This annual forum allows participants to learn about assessing the
current industry landscape, implementing proven market access
strategies, and improving payer relationships to achieve commercial
success in oncology. For more information, go to www.cbinet.com/Oncology
or call 1-800-818-8601.