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Which Would You Choose?
Suppose we offered you as a gift, either a Mogul
kerosene engine or an ordinary cheap gasoHne
engine—which would you choose?
So would we—and never hesitate a second.
Then when you expect to put good money into an engine, why not apply the aame reaBonins) What you would appreciate a* a gift you would appieci- ale more in a purchaic. Ai a matter o( facl the cheapeit engine in the long run it the
Mogul Kerosene Engine
Now let us pass on to the next one.
The second advertise¬ ment reproduced here we believe to be far better than the first. Aside from the fact that the typography and lay-out are correct, there is a straightforward business-like appeal about the copy that will, we be¬ lieve, sink into the mind of the reader and result in the sale of engines. It is one of the dealer advertise¬ ments that pay big returns. Notice the "reason why" copy. Jones & Company do not ask the reader to believe mere statements. They give reasons that are sure to make a favorable impression. It is a well written, well displayed ad¬ vertisement that will attract attention and without doubt sell goods for Jones & Company.
That brings us to the subject of the dealer as an advertising man. Not every man in the implement business has the time or the inclination to write good advertisements. He is busy with other matters, and if he does use space in the local newspapers, he usually persuades some one to fill it, resulting in an advertisement like that of Smith & Company. The crying need is to make the advertise¬ ment breathe the atmosphere of the section where it is used, and still have it logical and forceful.
It'a mighty line to aee the intereil of enginei. The Mogul keroi:ne engines ¦teadineaa and econumy, and tiave proved ihcrnsclveB such good money makers for their owners, that we've been getting ¦ lot of ordera and inquiriei lately.
Price is no Argument
mcrt around here are lairing in a belter Krade : have sold have made such good record* (or
.1 a poor argui
Price may eel but price aioni
Jones & Company
Here is where the International Harvester Dealer Advertising Service steps into the breach. It solves the problem that has puzzled many an implement dealer. It wUl supply you free of charge with elec¬ trotypes for use when you wish to write your own copy—plated advertise¬ ments complete, ready to print except for your name and address—or, if you want original advertise¬ ments written from your local standpoint, they will be prepared and laid out ready for composition.
This is a service that is costing dealers in other lines of business thousands of dollars every year. It could not be duplicated for any money, because you could not secure the services of expert writers who are thoroughly famil¬ iar with your local conditions. It lies with you to
take advantage of this free service and keep your name before your trade in a way that will be a credit to your town, your paper, and yourself.
Sit down today, make a list of the machines you want to advertise in the next three months, and send it to your IHC branch house. Tell them how many and what size advertisements you want made up, and they will do the rest.
N. Dakota
Comin' Thro' the Rye
By S. C. Baer, CinoWnati General Agency
That the sight of a simple, country lassie, coming through a field of billowy grain, could have inspired Burns to write his immor¬ tal "Comin" Thro' the Rye," leads us to believe that the great poet's fancy would soar to equal heights could he but see a Mogul 8-16 tractor pulling a McCormick grain binder through fields of Kentucky rye. Behind the intense realism of great power and precision which the work of these machines exhibits, there is concealed the romance and poetry that
must some day find expres
Comin through the lye, bsion in appropriate verse. CincinnaU territory. R. S
The modern version of " Comin' Thro' the Rye" is rendered by the accompanying photograph, which
shows the outfit owned by R. S. Steele, Winchester, Kentucky, comin' thro' a 110-acre field of rye. Un¬ like the horse, the Mogul 8-16 never suffers from snake-bite, so that the entire crop of rye was harvested without the necessity of stopping to take a drop of any other refreshment than coaloil. Webelievethisper- f ormance is of special sig¬ nificance because the field of Kentucky rye was located only a few miles from
and Keuluclcy rye at that, Steele, of Winchester, owner the Bourbon county line.

Harvester World magazine was first published by International Harvester Company in October of 1909. From 1909 to 1946, Harvester World functioned primarily as an employee magazine, carrying news from various factories, branch houses and dealerships around the world. The magazine included biographical sketches of employees; notices of retirements and promotions; announcements regarding new company initiatives or building projects; and a variety of other news relating to nearly every facet of the company’s world wide operations. The magazine was published by the company’s Advertising Department, and also functioned as a way for headquarters to communicate with dealerships. In 1946, the magazine was redesigned and eventually shifted from an employee magazine to a more customer-oriented focus. By the 1950s, most Harvester Articles were human interest stories centering on the people and organizations who used International Harvester products. At the same time, photography became an increasingly important element in the content and presentation of the magazine. The magazine was discontinued in 1969.

Which Would You Choose?
Suppose we offered you as a gift, either a Mogul
kerosene engine or an ordinary cheap gasoHne
engine—which would you choose?
So would we—and never hesitate a second.
Then when you expect to put good money into an engine, why not apply the aame reaBonins) What you would appreciate a* a gift you would appieci- ale more in a purchaic. Ai a matter o( facl the cheapeit engine in the long run it the
Mogul Kerosene Engine
Now let us pass on to the next one.
The second advertise¬ ment reproduced here we believe to be far better than the first. Aside from the fact that the typography and lay-out are correct, there is a straightforward business-like appeal about the copy that will, we be¬ lieve, sink into the mind of the reader and result in the sale of engines. It is one of the dealer advertise¬ ments that pay big returns. Notice the "reason why" copy. Jones & Company do not ask the reader to believe mere statements. They give reasons that are sure to make a favorable impression. It is a well written, well displayed ad¬ vertisement that will attract attention and without doubt sell goods for Jones & Company.
That brings us to the subject of the dealer as an advertising man. Not every man in the implement business has the time or the inclination to write good advertisements. He is busy with other matters, and if he does use space in the local newspapers, he usually persuades some one to fill it, resulting in an advertisement like that of Smith & Company. The crying need is to make the advertise¬ ment breathe the atmosphere of the section where it is used, and still have it logical and forceful.
It'a mighty line to aee the intereil of enginei. The Mogul keroi:ne engines ¦teadineaa and econumy, and tiave proved ihcrnsclveB such good money makers for their owners, that we've been getting ¦ lot of ordera and inquiriei lately.
Price is no Argument
mcrt around here are lairing in a belter Krade : have sold have made such good record* (or
.1 a poor argui
Price may eel but price aioni
Jones & Company
Here is where the International Harvester Dealer Advertising Service steps into the breach. It solves the problem that has puzzled many an implement dealer. It wUl supply you free of charge with elec¬ trotypes for use when you wish to write your own copy—plated advertise¬ ments complete, ready to print except for your name and address—or, if you want original advertise¬ ments written from your local standpoint, they will be prepared and laid out ready for composition.
This is a service that is costing dealers in other lines of business thousands of dollars every year. It could not be duplicated for any money, because you could not secure the services of expert writers who are thoroughly famil¬ iar with your local conditions. It lies with you to
take advantage of this free service and keep your name before your trade in a way that will be a credit to your town, your paper, and yourself.
Sit down today, make a list of the machines you want to advertise in the next three months, and send it to your IHC branch house. Tell them how many and what size advertisements you want made up, and they will do the rest.
N. Dakota
Comin' Thro' the Rye
By S. C. Baer, CinoWnati General Agency
That the sight of a simple, country lassie, coming through a field of billowy grain, could have inspired Burns to write his immor¬ tal "Comin" Thro' the Rye" leads us to believe that the great poet's fancy would soar to equal heights could he but see a Mogul 8-16 tractor pulling a McCormick grain binder through fields of Kentucky rye. Behind the intense realism of great power and precision which the work of these machines exhibits, there is concealed the romance and poetry that
must some day find expres
Comin through the lye, bsion in appropriate verse. CincinnaU territory. R. S
The modern version of " Comin' Thro' the Rye" is rendered by the accompanying photograph, which
shows the outfit owned by R. S. Steele, Winchester, Kentucky, comin' thro' a 110-acre field of rye. Un¬ like the horse, the Mogul 8-16 never suffers from snake-bite, so that the entire crop of rye was harvested without the necessity of stopping to take a drop of any other refreshment than coaloil. Webelievethisper- f ormance is of special sig¬ nificance because the field of Kentucky rye was located only a few miles from
and Keuluclcy rye at that, Steele, of Winchester, owner the Bourbon county line.