Axel Dumas

Interesting move on the part of incoming Hermès CEO/family member Axel Dumas to start off his leadership with an aggressive anti-LVMH statement. Presumably the idea was to do two things in one fell swoop: herald a new sheriff in town and demonstrate his toughness (despite his relative youth, at almost-43). I wonder, though, if it’s also doing a third, perhaps less intentional – or at least, less obvious: giving Hermès , aka the ultimate in classic luxury, some street-fighter edge. And if so, is it actually good for the company’s image, or a mistake? Read more