Risky Business: Policymakers Brace for Pot on Wheels

19 Sep Risky Business: Policymakers Brace for Pot on Wheels

The increasing legalization and deregulation of marijuana in various states is leading to new business opportunities, and policymakers are struggling to keep up.

But while the rest of the world debates the policy and safety implications of widespread marijuana use, some business developers are capitalizing on the combination of more than one consumer trend. Food trucks have been enjoying new levels of popularity in the past few years, and now one food truck in particular is catching a lot of attention.

An article featured on Weather.com provides a glimpse into a possible future opportunity for combining two hot trends: food trucks and marijuana-infused cuisine. Developed by MagicalButter, a Seattle-based company, the food truck is based on the company’s manufacturing of “botanical extractors.” The extractors are developed for the kitchen, where they can pull active ingredients from plants like marijuana to include in oils or sauces.

MagicalButter has combined efforts with another company to create The Samich, a food truck featuring marijuana-infused cuisine. The menu includes comfort foods like grilled cheese and peanut butter and jelly, as well as pulled pork sandwiches. All of the foods are made with THC, the active ingredient found in marijuana.

The food truck was first introduced at a marijuana trade show called the Cannabis Cup, in Denver. While the food truck was largely presented as a marketing ploy, it may represent future creative endeavors to sell the drug. In Colorado, marijuana sales are highly regulated and sales out of a food truck are far from legal.

However, MagicalButter CEO Garyn Angel says that marijuana sales from food trucks may eventually be more plausible. In Seattle, caregivers may be able to purchase products from a food truck for administering to patients. MagicalButter is still working out details with state and city regulators to determine its ability to sell in Seattle.

The food truck concept, however, may seem like a dangerous one to those who seek to reduce cannabis use among teenagers and the general population. Though states are loosening restrictions on marijuana use, researchers have provided evidence that marijuana is associated with psychotic episodes and impaired driving ability.

Various studies have shown serious risks associated with marijuana use. To market THC-infused cuisine from a food truck may send a message that rather than being a potent drug, marijuana is to be treated with the same casual attitude with which one buys a taco.

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