Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

Variety Stores in Argentina

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Executive Summary

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PROSPECTS

Channel offers wide variety of products in several categories

One of the main characteristics of variety stores is that they sell a great diversity of products with a wide range of prices. In this way, buyers can find products from kitchen utensils to children’s toys and decorative items, with the goal to tempt consumers to enter and buy at least something.

Special dates boost sales through variety stores

Special dates such as Mother's day, Father's day, Children's day or Christmas are essential to increase sales through variety stores. In these stores, consumers can find a wide variety of gifts for all family members paying affordable prices, and because of this on these special dates variety stores expand their offer to increase their sales.

COMPETITIVE LANDSCAPE

Value growth less than Inflation

In 2018, the variety stores channel maintained its number of outlets, but value sales growth was considerably lower than annual inflation. The economic context does not contribute to the development of this channel because households have much lower consumption capacity and the first cut they make is less essential products such as the ones offered in this channel.

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