How Does Social Video Work?

Schedule, Share, And Manage All Your Social Videos In One Place

Manage your social promotion directly in the calendar you already love. No more bouncing from one account to the next—upload your video once and share to all your favorite networks.

Simply upload your video one time and share it to all your social networks. Add copy/text to accompany your social videos, and easily preview messages before they go live.

Never worry if a video will display correctly or if it meets a specific social network requirement. CoSchedule has all those deets right in the calendar, and we’ll let you know if you need to make an edit.

Add A Li’l Life To Your Social Strategy

Connect with your audience by adding some spunk, personality, and humor with social videos. Nearly 76% of Facebook users and 82% of Twitter users watch one video a day (or more). So, why not optimize your videos for better results?

Your videos need to be engaging without turning up the volume. Use captions and visual story-telling (think old silent film style). Most videos are viewed from a mobile device—thus, your viewers could be anywhere… a waiting room, on the subway, in a library, etc. Be kind and give them the option for sound.

Use autoplay to draw attention with MOTION in your followers’ news feeds:

It’s the “easy button” for your viewers. Your video is already playing, so they might as well stop and watch it. ;)

Adding bright colors, quick transitions, and people in the first few seconds is also a great way to catch their eye and increase engagement.

What tools do you all recommend for making simple silent ‘screen-cast’ type videos like you talk about in this post?

Kathryn

hey @stephsammons:disqus quickcast, windows moviemaker, or imovie are great options :) honestly when getting started – using what you have is best (don’t go out and buy a bunch of expensive editing software).

Thanks, wasn’t planning on it :). I was going to use Keynote. I was just curious as to the other tools like Pablo and Canva but for short text-based videos.

Lydia Cox

How do you add captions to videos on Facebook? I know in Facebook you can add the .SRT file, but can you do that in CoSchedule?

Kathryn Ottinger

@lydia_cox:disqus you cant add captions directly in CoSchedule, but depending on where you host your videos, you might be able to add them from there. We use Wistia to host all our videos – and they have caption capabilities – which makes it super easy to have captions for all our social platforms – Linkedin, Twitter, and Facebook. Hope this helps!