8 Top Tips For A Better E-commerce Website Design

Doing everything online has become the most common trend
these days and that includes shopping as well. Since the online shopping trend
is being amplified day by day, the time couldn’t be any better to own an
e-commerce business online.

Its 2019 and if you are doing an online business, selling
PJs, cosmetics or even stationary for that matter, you need to hop on to the
e-commerce train and make a name for yourself in the business industry.

The main benefits of an e-commerce website are that it
allows you to connect with more customers, build your brand, and sell more
products. But all of these things will only happen if you have got the right
e-commerce website design.

There are hundreds of agencies who provide you with assistance regarding e-commerce website design in Dubai. You can take advantage of their services and get your website’s performance on the track.

But in case, you do not want to spend money on hiring
services, you can always go ahead and do the entire thing on your own because
you can do it. We have compiled a list of 8 common and usable tips that will
help you improve your e-commerce website design phenomenally.

Make branding the first priority

When it comes to online shopping, would you trust any
faceless website that is just there to steal your credit card’s information? Of
course not!

Shopping online only takes place when customers have faith
in a brand and they trust the website with all their login credentials. If you
want to drive sales from your e-commerce website, you need to build trust among
your customers.

This is where the branding plays an important role. It is
like the DNA of your business, it’s true identity. Your branding strategy will
define who you really are and how you are different from your competitors. Pay
as much attention as you can on this aspect and make it strong, so that people
know who they are buying from.

Keep it simple

One of the biggest reasons why an e-commerce website performs
well on the internet is because they have made sure the website is free of any
kind of complexities.

The simpler your e-commerce website is, the more visitors it
is like to grasp. The more elements you add such as colors, banners, ads and
pop-ups, the more user are likely to close the website as soon as it opens up.

Keep it simple and keep it concise. Make it convenient for
the customers to use. This will help your website’s traffic rate grow
effectively.

Design the website like a visitor

Want your e-commerce website’s design to connect with your
customers, then think like a customer.

Think about the experience you had when you visited another
e-commerce website because you wanted to shop online. Observe all the things
that made you love the website along with the reasons that made you don’t like
it at all.

Now, once you start designing your website, be the audience
that is going to visit it. Design the website according to a customer’s
approach and how you feel when you visit another e-commerce website.

Use colors to your benefit

Did you know that color is an extremely power tool. It can
make or break your website so you need to use it to your advantage.

Do not make the entire website red just because you love
that color yourself. Try and understand the psychology behind color. Make
people attracted towards your website through the color pallet. Make it vibrant
but not extremely sharp. For an instance, if you want people to buy from your
website, make the “shop” button stand out from the rest of the website. Make it
sharp and bold, something that will immediately attracts the eye.

Use high-quality images

In the world of web designing, high-quality images increase
the conversion rate. For example, one recent case study showed that
incorporating more relevant images into a website design increased conversions
by over 40%.

Will you buy a product if you have not seen how it really
looks? No!

Incorporate high-quality images of your products and take
these pictures from as many angles as possible. Provide a bigger look to your
product so that your customers know exactly what you are buying.

Your website needs to look professional

The entire reason behind launching an e-commerce website is
because you want people to purchase something from you. And as a result of
that, you may ask them to turn in sensitive information such as login
credentials and credit card information.

Most of the customers are not going to do that is your
website doesn’t omit professional vibes. When we say professional, we mean that
your website should not have any typing mistakes or grammatical errors. Your
font, color palette, and footer design should be consistent from page to page.

There shouldn’t be any broken links and your website should
never crash. These things make the website look more professional and appealing
to the customers.

Make your content readable

Font is another aspect that you must consider when designing
your e-commerce website. your content should be scannable easily and the
customers should not have to focus if they want to make out of what you have
uploaded on the website.

Most of the users are not going to read extensive content on
your website. they will only pay attention to a few important notes, that are
worth their time and they will just move on. So make sure the content you do
add on your website is scannable and doesn’t ask for too much attention.

Provide your customers with social proof

One of the most important things that will build your
customers trust is social proof and customer feedback.

Provide customers with all the feedback you get for your
products and link your website to your social media handles. According to a
research, 80% of the online customers buy a product if they read its reviews.
So use this to your advantage and convert your leads into sales effectively.

These were a few tips that you need to keep in mind when
designing your e-commerce website. we hope this article was able to help you
out. If you have any queries in this regard, don’t hesitate to provide us with
your feedback.

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Article Name

8 Top Tips For A Better E-commerce Website Design

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Doing everything online has become the most common trend these days and that includes shopping as well.

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