The Boulder company, Optibike, makes one of the world's best electric bicycles. To promote the Optibike in a transmedia campaign, we produced a series of videos and an accompanying ebook that could be used across multiple media platforms.

The videos were used in a video enhanced eBook that we developed and published on iTunes:

The video series was featured on the Optibike website and the Optibike YouTube Channel:

We published The Electric Bike Book Kindle edition on Amazon where it became the #1 ebook in Transportation, has been downloaded thousands of times, garnered rave reviews, and, of course, links readers to Optibike's website.

Amazon Reader Reviews 5.0 out of 5 starsWhat a great little primer on electric bicyclesThank you Mr. Turner for sharing your expertise with the public. Simply Excellent!5.0 out of 5 starsawesome book!, I really enjoyed reading this book about electric bikes. I recommend this book to anyone looking to learn more about electric bikes. 5.0 out of 5 starsI want one, Great book about the future of transportation. Young people should be especially interested in reading this book.

We produced a 30 second video spot that aired on television and was used on the internet: