Customer Engagement

The unrelenting pressure of having to “do more with less” can be a drain on our productivity (and psyche!) -- on a daily basis. Why is it that our ever growing task lists never seem to whittle away? Looming deadlines always seem to be upon us and it feels impossible to get ahead [...]

Where Everyone Wins...and Gift Cards Keep Giving It’s an age-old concept that starts in childhood: Reward the behavior you want to encourage. In today's world, the name-of-the-game is loyalty. And in business, the game is serious. Reinforcing consumer behavior, building preference and motivating purchases have real dollars at stake. Lost customers translates into [...]

Our friends at Hubspot know a lot about customer engagement and they’ve assembled an Ultimate Guide to Customer Loyalty. With a tip-of-our-hat along with some value-added thoughts, this post is a quick tip guide to get your planning and creative juices flowing. First, the numbers (or, why your customer base is your #1 [...]