In fact the terrifying critter dressed in a full body suit is a homemade crash test dummy created to promote road safety in this cringefest of a viral video that has internet users in stiches.

The X-Factor: a Michelin worker shows off her moves in this crazy viral video

The ad created by British staff at the French auto parts maker has all the makings of viral gold .

It kicks off with six employees entering a garage before the soundtrack - that has striking similarities to the Queen song Under Pressure - begins.

It goes on to showcase the team's awkward dance moves as they writhe around in a bid to woo the audience.

And there's a few face palm moments when they attempt to sing along to specially written lyrics with the kind of lip-syncing that would be enough to send Simon Cowell into an apoplectic rage.

Smooth operator: this guy has shades of the Fast Show's Swiss Toni about him as he lays down on the job

The video has been watched by more than 25,000 people online and has drawn a plethora of comments which are surprisingly favourable.

And while it's all in jest - there is actually a serious message contained therein.

No spare tyre: this athletic worker shows off his dance skills on the back of a pick-up

The whole concept was written to encourage drivers to check their tyre pressure once a month in a bid to avoid accidents - and if it prevents just one catastrophe it's worth it - even if the yellow crash test dummy looks like something from a horror movie.