Most other sites are still selling for £35. Go via Quidco for 2% cashback.

Description : The top secret edition is called TMX Elmo, with the X representing the number ten. Ten years ago, everyone's favorite Sesame Street character made history as one of the most sought-after toys of all time. The toy caused a frenzy, with anxious toy shoppers waiting for hours in long lines when they heard news of a new shipment. Since Tickle Me Elmo's 1996 introduction, he's done the Chicken Dance, the Hokey Pokey and his very own version of Y-M-C-A.