The kids are alright! Why a teenage section at Old Trafford could be vital to Manchester United’s future

Manchester United fans let off a flare during at Stoke (Picture: Getty Images)

This weekend will see a return of the Singing Section trial at Old Trafford, when Manchester United take on Fulham.

With atmospheres declining across the country, United fans have been keen to see the volume increase inside their ground, so have pushed for an allocated section for fans keen on singing.

Another idea that reds are getting behind is block of seats designated to teenage fans, where the ticket prices would be considerably lower and available to buy on the day. A petition has been started which has drawn over 1,000 signatures from supporters backing the changes.

A similar initiative is being test out at Arsenal this season where a block of 800-1000 seats has been set aside for Category B and C games for younger fans where they pay no more than £10 for a ticket. This costs the club around £400,000 a year in revenue but is seen as an important initiative, not just for improved atmospheres, but to ensure the next generation of match-going supporters is brought through.

Duncan Drasdo, chief executive of MUST – the Manchester United Supporters Trust said the rising age profile of the Old Trafford crowd is now a common concern for fans and club alike.

‘It undoubtedly already impacts on the atmosphere but also has serious implications for the long term health of the club,’ he said.

‘The traditional life-cycle, starting with kids coming with their parents, then teens going with their mates and then as adults eventually bringing their own kids, has been disrupted for a variety of reasons.

‘Therefore a crucial first step is to establish a dedicated section of the ground for teenage fans to attend with their mates. It’s giving the customer what they want and that is what any ordinary business would strive to do and it is in the club’s own interest to make this happen.

Manchester United against Arsenal at Old Trafford (Picture: Getty Images)

‘Prior to all seater stadia these sections were created by the young fans themselves migrating to areas where they could gather together and build their own thing. It may sacrifice some short term income but long term it pays huge dividends.’

Essentially what we want the club to think about is the lifetime value of a loyal fan and how it also makes business sense to invest resources into maximising junior and teen attendance for the future benefit of the club and fans. To that end the youth section is a crucial first step which could bring rapid returns for fans and club alike.”

Whilst United have recently lowered the prices for fans aged 16 and 17, they are still looking at paying over £20 for a ticket.

Fulham have paid for junior season ticket holders and members so that they can go to Old Trafford for free on Sunday, with the club also putting on free coaches for all fans travelling to Manchester.

The Manchester United Fans Forum will meet on Friday and will discuss these new proposals. But will the Glazer family agree to take a hit on finances in the short term to ensure future support for the club? I’m sure reds won’t be holding their breath.