Fish & Chips Co Website Concepts: Photographic

Fish & Chips Co. were looking to give their brand a bit of a boost. After having had their food beautifully styled and photographed, they wanted an up to date website that could showcase their personailty as well as their new photographs.

This concept came about after numerous ideas had been put forward to client. It became the more "normal" approach if you can call it that. I enjoyed this concept for its simplicity and its beautiful photographic representation. The images becames the focus, leaving the "designery" things aside. The circular info centre drew on the image of a porthole found on ships, and kept a transparent white colour so that the image could be seen beneath the type.