Action TargetThe Global Leader in Shooting Range Development • Equipment • Services™2015-03-03T11:00:36Zhttp://www.actiontarget.com/feed/atom/WordPressTrevorhttp://www.actiontarget.com/?p=134412015-03-02T22:42:04Z2015-03-03T11:00:36ZAction Target announced today that it has partnered up with the International Defensive Pistol Association (IDPA) to create the organization’s official steel practice target named the PT IDPA Practice Torso.
The new target, which is available for sale on Action Target’s online store (www.letargets.com), features a regulation torso shape including scoring zones with reactive swinging plates to provide instant visual and audible feedback for accurate shots.
“We were really excited to work with Action Target on this project because of their ability to take our requirements and come up with an innovative solution,” IDPA Executive Director Joyce Wilson said. “Specifically, we wanted a steel target that encourages shooters to focus on accuracy. To do this, we diminished the sizes of the down zero zones by two inches to encourage tighter groupings in training which can lead to better scores in competition.”
While the PT IDPA Practice Torso is designed specifically for competitive handgun training, it is built with 3/8-inch AR550 armor steel which can withstand any standard handgun round and is also rated for rifle use at 100 yards. It is also designed with the safety of the shooter in mind with no exposed bolts, clamps or brackets for a completely flat shooting surface that produces predictable splatter patterns and reduces the risk of ricochet coming back at the shooter.
[caption id="attachment_13445" align="alignright" width="300"] The patent pending hinge design of the PT IDPA Practice Torso.[/caption]
“A lot of work went into the design of this target,” Chris Hess, Action Target’s product marketing manager over steel targets, said. “Not only did we ensure that the torso dimensions of the target perfectly match IDPA regulation, we also created a new patent pending hinge design for the reactive plates that minimizes the number of parts needed and provides consistent reaction on every shot. This new design will soon be used on all of our reactive steel targets.”
The PT IDPA Practice Torso made its first debut at the 2014 IDPA National Championship held in Tulsa, Okla., where the prototypes were tested by competitors and IDPA executives. Two-time national IDPA champion and member of the Smith & Wesson shooting team Tom Yost was especially influential in the creation of the target and suggested improvements that led to the final patent pending design.
“As a competitive shooter, this is exactly the kind of target I want to train with,” Yost said. “Practicing on steel helps build muscle memory for accurate shots better than anything else because it provides instant feedback that you can hear and see. Those habits built shooting on steel transfer perfectly to the official cardboard target.”
The PT IDPA Practice Torso comes with the buyer’s choice of a 1-foot, 2-foot, 3-foot or 4-foot stand and will begin shipping March 13.
Product Specifications:
- As Low As: $339
- Height: 5’ (with recommended 3’ stand)
- Weight: 59 lbs.
- Torso Dimensions: 12” x 25.75” (adjusted for target angle)
- Reactive -0 Square Dimensions: 3” x 3”
- Reactive -0 Circle Dimensions: 6”
- Steel Grade: 3/8” AR550
- Handgun Shooting Distance: 10 yards+
- Rifle Shooting Distance: 100 yards+ using ammunition below 3,000 fps
About Action Target Inc.
Action Target Inc. is a privately owned business headquartered in Provo, Utah. As a world leader in shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufactures, Action Target has installed thousands of shooting ranges across the United States and in 40 other countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit www.ActionTarget.com. To learn more about Action Target products or to purchase items online, visit www.LETargets.com.

-30-

Action Target Inc., 3411 S. Mountain Vista Pkwy, Provo, Utah 84606 USA
Contact: Laren Helms (801) 396-1212 Office / lhelms@actiontarget.com]]>Action Target announced today that it has partnered up with the International Defensive Pistol Association (IDPA) to create the organization’s official steel practice target named the PT IDPA Practice Torso.
The new target, which is available for sale on Action Target’s online store (www.letargets.com), features a regulation torso shape including scoring zones with reactive swinging plates to provide instant visual and audible feedback for accurate shots.
“We were really excited to work with Action Target on this project because of their ability to take our requirements and come up with an innovative solution,” IDPA Executive Director Joyce Wilson said. “Specifically, we wanted a steel target that encourages shooters to focus on accuracy. To do this, we diminished the sizes of the down zero zones by two inches to encourage tighter groupings in training which can lead to better scores in competition.”
While the PT IDPA Practice Torso is designed specifically for competitive handgun training, it is built with 3/8-inch AR550 armor steel which can withstand any standard handgun round and is also rated for rifle use at 100 yards. It is also designed with the safety of the shooter in mind with no exposed bolts, clamps or brackets for a completely flat shooting surface that produces predictable splatter patterns and reduces the risk of ricochet coming back at the shooter.
[caption id="attachment_13445" align="alignright" width="300"] The patent pending hinge design of the PT IDPA Practice Torso.[/caption]
“A lot of work went into the design of this target,” Chris Hess, Action Target’s product marketing manager over steel targets, said. “Not only did we ensure that the torso dimensions of the target perfectly match IDPA regulation, we also created a new patent pending hinge design for the reactive plates that minimizes the number of parts needed and provides consistent reaction on every shot. This new design will soon be used on all of our reactive steel targets.”
The PT IDPA Practice Torso made its first debut at the 2014 IDPA National Championship held in Tulsa, Okla., where the prototypes were tested by competitors and IDPA executives. Two-time national IDPA champion and member of the Smith & Wesson shooting team Tom Yost was especially influential in the creation of the target and suggested improvements that led to the final patent pending design.
“As a competitive shooter, this is exactly the kind of target I want to train with,” Yost said. “Practicing on steel helps build muscle memory for accurate shots better than anything else because it provides instant feedback that you can hear and see. Those habits built shooting on steel transfer perfectly to the official cardboard target.”
The PT IDPA Practice Torso comes with the buyer’s choice of a 1-foot, 2-foot, 3-foot or 4-foot stand and will begin shipping March 13.
Product Specifications:
- As Low As: $339
- Height: 5’ (with recommended 3’ stand)
- Weight: 59 lbs.
- Torso Dimensions: 12” x 25.75” (adjusted for target angle)
- Reactive -0 Square Dimensions: 3” x 3”
- Reactive -0 Circle Dimensions: 6”
- Steel Grade: 3/8” AR550
- Handgun Shooting Distance: 10 yards+
- Rifle Shooting Distance: 100 yards+ using ammunition below 3,000 fps
About Action Target Inc.
Action Target Inc. is a privately owned business headquartered in Provo, Utah. As a world leader in shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufactures, Action Target has installed thousands of shooting ranges across the United States and in 40 other countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit www.ActionTarget.com. To learn more about Action Target products or to purchase items online, visit www.LETargets.com.

-30-

Action Target Inc., 3411 S. Mountain Vista Pkwy, Provo, Utah 84606 USA
Contact: Laren Helms (801) 396-1212 Office / lhelms@actiontarget.com]]>0Trevorhttp://www.actiontarget.com/?p=134252015-02-17T17:19:27Z2015-02-17T17:19:27ZBy – John Krupa IIIHow many times have you been at the range and thought “What do we do if someone gets shot or injured during training?” You’d be surprised to learn that there are a lot of range facilities that do not have a posted Emergency Medical Action Plan (EMAP) in place to deal with serious on-site injuries! Sure, they may have a policy protocol established in their range operations manual, but who is responsible for executing it? Have they been trained appropriately on how to respond to medical emergencies and what resources are available on site to actually deal with serious injuries?
If you do ask that question at the range, most of the time the response will be to use the first-aid kit that is available on site and to call 911 for serious injuries. It’s obvious that there needs to be a much more detailed plan other than just slapping a band-aid on a wound and waiting for EMS to arrive.

It has been my experience when inquiring about EMAPs at range facilities that they are not all prepared to deal with serious medical emergencies and lack proper equipment and training to deal with trauma injuries.

So let’s explore some steps on how to establish a reliable EMAP and how it can be implemented so students, instructors and range staff alike will know these procedures and what actions to take at the onset of each training evolution.
Start out by acquiring medical supplies and build medical kits that can be easily identified and accessible on the range. I recommend building a First-Aid Kit, a Trauma Injury Kit and AED Kit.
The First-Aid Kit is typically built using a heavy duty plastic tool box or tackle box that is orange or yellow in color. Use an indelible black marker to write FIRST AID KIT on the front, back and sides of the box in large letters so it can be easily identified.
The First-Aid Kit will include all of the essential medical supplies that will be used for non-serious injuries and will be accessed regularly to treat small scrapes, cuts and other minor injuries. This kit should be monitored on a regular basis to ensure that used items are replenished.

The Trauma Injury Kit is typically built using a heavy duty plastic tool box, tackle box or soft canvas bag that is RED in color. Use an indelible black marker to write TRAUMA KIT on the front, back and sides of the box or bag so it can be easily identified.
While this kit will rarely, if ever, be accessed (hopefully you won’t need to use this kit!) it should also be monitored regularly so items with expiration dates can be rotated out and replaced with fresh supplies.The Trauma Injury Kit will include all of the essential medical supplies that are needed to treat serious trauma injuries such as; hemorrhage control, deep lacerations, penetrating puncture wounds, gunshot wounds, sucking chest wounds and tension pneumothorax.
The Trauma Injury Kit should ONLY be accessed for serious injuries and by personnel that have been properly trained in TCCC (Tactical Combat Casualty Care) or training of equivalent level.
The AED Kit (Automated External Defibrillator) is something that every range facility needs to acquire and have available at all times. While AED units can be purchased new, with a little work searching on the Internet, you should be able to find a source that will donate a decommissioned unit for your facility.
The First-Aid Kit, Trauma Injury Kit and AED Kit should be kept on-site where the training is actually taking place and immediately accessible. These kits will be useless if they are kept in a range building down the road or in a vehicle parked 100 yards away!
The next step is to establish a communication protocol to contact 911 for EMS response. While hard line phones may be on-site, they might not be immediately accessible on the range. I recommend assigning at least (2) range staff members or students with reliable cell phone service to keep their phones with them on the range in the event a 911 call needs to be made. Another option is to have a police radio on the range for direct contact with dispatch. Assign (2) people to emergency call duties in case one of them is the person that is injured.
Create a laminated handout, outlining the EMAP, that can be kept on the range and accessible with the medical kits. The handout should contain the physical address of the range facility, GPS coordinates (for Life Flight dispatch) and the direct phone number to EMS dispatch. The direct number is important, as a 911 call on most cell phones may not always reach the dispatch center for the area you are training at. Having the direct number to dispatch available, the people assigned to emergency call duty can preprogram that number into their cell phones.

Include the name, address and phone number to ER of the closest Level 1 Trauma Center in the laminated handout in the event the decision is made to use one of the vehicles on site to grab and go vs. waiting for an ambulance. Sometimes it may be quicker to drive someone to the local hospital vs. waiting for EMS to respond. If you do decide to grab and go, make sure a phone call is made to the hospitals ER in transition from the range to the hospital to notify them of what you have and ETA to ER.

In summary, review the EMAP with everyone at the beginning of each training evolution during the range safety briefing. Show everyone in the class where the medical kits will be located on the range. Identify range staff that are TCCC qualified. Identify any students in the class that might have a medical skills background and recruit them to assist the range staff, should a medical emergency occur.
Assign at least (2) reliable people on the range to emergency phone call duties and verify the direct dispatch number, GPS coordinates and range address with them. Make\ sure they know where the laminated EMAP handout is located with this information.
Lastly, if a serious injury incident does occur, whether you decide to wait for EMS or grab and go to the hospital, be sure to secure the area where the incident occurred as responding LEO’s will be required to process that area as part of their investigation. It is also recommended that anyone that witnessed the incident remain on scene for LEO debrief.
If you follow these procedures and develop a sound EMAP, you’ll be ready to handle any emergency medical situation that occurs on your range.
As always, stay safe, remain vigilant and Fight to Win!

John Krupa III - Bio

John is a police officer with the Orland Hills Police Dept. (IL.) and has over 24 years of experience in law enforcement. He has previously served as a patrol officer, FTO and firearms instructor with the Chicago Police Dept. He is a recipient of the Award of Valor, Silver Star for Bravery and Distinguished Service Award for his actions in the line of duty. He is a certified Master Firearms Instructor from PTI and graduate firearms instructor from the Secret Service Academy, FBI, DEA and FLETC. He holds the rating of Distinguished Weapons Expert with the Department of Homeland Security and has presented numerous courses at training conferences across the country including ASLET, IALEFI and ILEETA. John can be reached at – jkrupa@teamspartan.com

]]>By – John Krupa IIIHow many times have you been at the range and thought “What do we do if someone gets shot or injured during training?” You’d be surprised to learn that there are a lot of range facilities that do not have a posted Emergency Medical Action Plan (EMAP) in place to deal with serious on-site injuries! Sure, they may have a policy protocol established in their range operations manual, but who is responsible for executing it? Have they been trained appropriately on how to respond to medical emergencies and what resources are available on site to actually deal with serious injuries?
If you do ask that question at the range, most of the time the response will be to use the first-aid kit that is available on site and to call 911 for serious injuries. It’s obvious that there needs to be a much more detailed plan other than just slapping a band-aid on a wound and waiting for EMS to arrive.

It has been my experience when inquiring about EMAPs at range facilities that they are not all prepared to deal with serious medical emergencies and lack proper equipment and training to deal with trauma injuries.

So let’s explore some steps on how to establish a reliable EMAP and how it can be implemented so students, instructors and range staff alike will know these procedures and what actions to take at the onset of each training evolution.
Start out by acquiring medical supplies and build medical kits that can be easily identified and accessible on the range. I recommend building a First-Aid Kit, a Trauma Injury Kit and AED Kit.
The First-Aid Kit is typically built using a heavy duty plastic tool box or tackle box that is orange or yellow in color. Use an indelible black marker to write FIRST AID KIT on the front, back and sides of the box in large letters so it can be easily identified.
The First-Aid Kit will include all of the essential medical supplies that will be used for non-serious injuries and will be accessed regularly to treat small scrapes, cuts and other minor injuries. This kit should be monitored on a regular basis to ensure that used items are replenished.

The Trauma Injury Kit is typically built using a heavy duty plastic tool box, tackle box or soft canvas bag that is RED in color. Use an indelible black marker to write TRAUMA KIT on the front, back and sides of the box or bag so it can be easily identified.
While this kit will rarely, if ever, be accessed (hopefully you won’t need to use this kit!) it should also be monitored regularly so items with expiration dates can be rotated out and replaced with fresh supplies.The Trauma Injury Kit will include all of the essential medical supplies that are needed to treat serious trauma injuries such as; hemorrhage control, deep lacerations, penetrating puncture wounds, gunshot wounds, sucking chest wounds and tension pneumothorax.
The Trauma Injury Kit should ONLY be accessed for serious injuries and by personnel that have been properly trained in TCCC (Tactical Combat Casualty Care) or training of equivalent level.
The AED Kit (Automated External Defibrillator) is something that every range facility needs to acquire and have available at all times. While AED units can be purchased new, with a little work searching on the Internet, you should be able to find a source that will donate a decommissioned unit for your facility.
The First-Aid Kit, Trauma Injury Kit and AED Kit should be kept on-site where the training is actually taking place and immediately accessible. These kits will be useless if they are kept in a range building down the road or in a vehicle parked 100 yards away!
The next step is to establish a communication protocol to contact 911 for EMS response. While hard line phones may be on-site, they might not be immediately accessible on the range. I recommend assigning at least (2) range staff members or students with reliable cell phone service to keep their phones with them on the range in the event a 911 call needs to be made. Another option is to have a police radio on the range for direct contact with dispatch. Assign (2) people to emergency call duties in case one of them is the person that is injured.
Create a laminated handout, outlining the EMAP, that can be kept on the range and accessible with the medical kits. The handout should contain the physical address of the range facility, GPS coordinates (for Life Flight dispatch) and the direct phone number to EMS dispatch. The direct number is important, as a 911 call on most cell phones may not always reach the dispatch center for the area you are training at. Having the direct number to dispatch available, the people assigned to emergency call duty can preprogram that number into their cell phones.

Include the name, address and phone number to ER of the closest Level 1 Trauma Center in the laminated handout in the event the decision is made to use one of the vehicles on site to grab and go vs. waiting for an ambulance. Sometimes it may be quicker to drive someone to the local hospital vs. waiting for EMS to respond. If you do decide to grab and go, make sure a phone call is made to the hospitals ER in transition from the range to the hospital to notify them of what you have and ETA to ER.

In summary, review the EMAP with everyone at the beginning of each training evolution during the range safety briefing. Show everyone in the class where the medical kits will be located on the range. Identify range staff that are TCCC qualified. Identify any students in the class that might have a medical skills background and recruit them to assist the range staff, should a medical emergency occur.
Assign at least (2) reliable people on the range to emergency phone call duties and verify the direct dispatch number, GPS coordinates and range address with them. Make\ sure they know where the laminated EMAP handout is located with this information.
Lastly, if a serious injury incident does occur, whether you decide to wait for EMS or grab and go to the hospital, be sure to secure the area where the incident occurred as responding LEO’s will be required to process that area as part of their investigation. It is also recommended that anyone that witnessed the incident remain on scene for LEO debrief.
If you follow these procedures and develop a sound EMAP, you’ll be ready to handle any emergency medical situation that occurs on your range.
As always, stay safe, remain vigilant and Fight to Win!

John Krupa III - Bio

John is a police officer with the Orland Hills Police Dept. (IL.) and has over 24 years of experience in law enforcement. He has previously served as a patrol officer, FTO and firearms instructor with the Chicago Police Dept. He is a recipient of the Award of Valor, Silver Star for Bravery and Distinguished Service Award for his actions in the line of duty. He is a certified Master Firearms Instructor from PTI and graduate firearms instructor from the Secret Service Academy, FBI, DEA and FLETC. He holds the rating of Distinguished Weapons Expert with the Department of Homeland Security and has presented numerous courses at training conferences across the country including ASLET, IALEFI and ILEETA. John can be reached at – jkrupa@teamspartan.com

]]>0Trevorhttp://www.actiontarget.com/?p=133792015-02-05T20:58:12Z2015-02-05T20:28:48ZAnother successful SHOT Show is in the books, and this year was just as busy as any with nearly 64,000 industry professionals attending and more than 1,600 exhibiting companies. The show, which takes place at the Sands Expo Center in Las Vegas every January is the largest firearms tradeshow in the world and is a great place to show off new products and make connections in the shooting and hunting industry.
Here's a look at some of the big events from this year's show:

SHOT Show Industry Day at the Range

Action Target and its subsidiary Law Enforcement Targets once again sponsored SHOT Show Industry Day at the Range which is held every year at the Boulder Rifle and Pistol Range in Boulder City, Nevada, the day before the show starts. Industry Day at the Range is an integral part of the show and allows both media and buyers the opportunity to try out new guns and shooting accessories.
This year, more than 1,100 media members and 500 buyers converged on the outdoor range complex where everyone got the chance to shoot a few rounds and try out this year's new gear. All of the targets used at the range were provided by Action Target and Law Enforcement Targets and included an array of steel and plastic targets.
[gallery ids="13398,13399,13397"]

SHOT Show Industry Day at the Range Action Target Safety Award

More than 160 Industry Day exhibitors were judged on their firearms safety practices by a panel of safety auditors from DOA Tactical. The scores for each exhibitor were determined based on specific safety criteria such as the handling of firearms, ammunition placement, and maintaining a safe environment at their shooting stations.
Smith & Wesson was the winner of this year's award for holding the highest standard of safety during the event. The award was presented in Action Target's booth to Smith & Wesson's Director of Marketing Jan Mladek.
“Safety is paramount for events like this,” Mladek said. “We wanted everyone to have a fun and safe experience, so we had range safety officers providing one-on-one instruction with the people who came to our shooting bay.”

ATAC Range Day

This year, for the first time, Action Target was the official target sponsor of ATAC Range Day which is put on by ATAC (Advanced Tactics and Countermeasures) Global as a way for military and law enforcement personnel to test new products in the tactical market. Much like Industry Day at the Range, several exhibitors sponsored shooting bays where attendees could shoot everything from service pistols to turret mounted machine guns. Action Target provided steel targets for all of the exhibitors at the event and displayed products in the exhibitor area.

New Booth

This year, Action Target moved to a new location where we were able to expand to a whopping 40' x 70' booth and combine with Law Enforcement Targets to demonstrate the full capabilities of our turnkey shooting range solutions. The booth included a steel target kiosk with new releases, a range design station where clients could print custom plans, a bullet trap deceleration chamber display, and a four-lane shooting range with functional target retrievers.
[gallery ids="13388,13402,13389,13390,13391,13392"]

New Products

Action Target debuted two new steel targets at the show: the E-50 Silhouette and the PT IDPA Practice Torso.
E-50 Silhouette
Bring out the big guns for this military-grade steel target capable of handling .338 Lapua and .50 BMG from as close as 100 yards.
The E-50 Silhouette is the first commercially available target from Action Target capable of handling .50 BMG and is the only steel target on the market made from 1/2” AR550 armor steel. Designed according to U.S. Marine Corps steel target specifications with a 20-degree angled shooting surface and standard military E-type silhouette proportions, this target is made for everything from heavy military firearms training to long-range rifle shooting. With a patent pending stand design that keeps the target grounded even with the biggest of ammunition, you don’t need to worry about using sand bags to keep it upright or going downrange to reset it.

PT IDPA Practice Torso (coming soon!)
Hone your competition skills with the official IDPA steel practice target.
The PT IDPA Practice Torso is the official steel practice target of the Independent Defensive Pistol Association (IDPA) and one of the most effective training tools for competitive shooting. It features a regulation torso shape including the -1 and -0 scoring zones with reactive swinging plates for the -0 head square and center mass circle which are both reduced 2” to encourage more accurate shooting. The reactive plates are gravity reset which means you can spend more time shooting and less time walking downrange. The PT IDPA Practice Torso also helps reinforce good shooting habits. For every shot that is on target, you get instant feedback from seeing the target react and from hearing the distinctive “clang” as the bullet makes impact. This allows your brain to make a connection between the exact muscle movements you made and the reward of positive feedback.

Wednesday Night Client Event

On Wednesday night of the show, we hosted a client event at the Las Vegas National Golf Course with excellent appetizers, open bar, driving range contest, and some celebrity friends. More than 350 people attended including Rich Wyatt of Gunsmoke and Ted Nugent making for a great night with our clients and friends.
[gallery ids="13396,13395,13394,13393,13406,13407"]
Thank you to everyone who visited us at SHOT Show! If you weren't able to make it this year, we hope to see you next time.]]>Another successful SHOT Show is in the books, and this year was just as busy as any with nearly 64,000 industry professionals attending and more than 1,600 exhibiting companies. The show, which takes place at the Sands Expo Center in Las Vegas every January is the largest firearms tradeshow in the world and is a great place to show off new products and make connections in the shooting and hunting industry.
Here's a look at some of the big events from this year's show:

SHOT Show Industry Day at the Range

Action Target and its subsidiary Law Enforcement Targets once again sponsored SHOT Show Industry Day at the Range which is held every year at the Boulder Rifle and Pistol Range in Boulder City, Nevada, the day before the show starts. Industry Day at the Range is an integral part of the show and allows both media and buyers the opportunity to try out new guns and shooting accessories.
This year, more than 1,100 media members and 500 buyers converged on the outdoor range complex where everyone got the chance to shoot a few rounds and try out this year's new gear. All of the targets used at the range were provided by Action Target and Law Enforcement Targets and included an array of steel and plastic targets.
[gallery ids="13398,13399,13397"]

SHOT Show Industry Day at the Range Action Target Safety Award

More than 160 Industry Day exhibitors were judged on their firearms safety practices by a panel of safety auditors from DOA Tactical. The scores for each exhibitor were determined based on specific safety criteria such as the handling of firearms, ammunition placement, and maintaining a safe environment at their shooting stations.
Smith & Wesson was the winner of this year's award for holding the highest standard of safety during the event. The award was presented in Action Target's booth to Smith & Wesson's Director of Marketing Jan Mladek.
“Safety is paramount for events like this,” Mladek said. “We wanted everyone to have a fun and safe experience, so we had range safety officers providing one-on-one instruction with the people who came to our shooting bay.”

ATAC Range Day

This year, for the first time, Action Target was the official target sponsor of ATAC Range Day which is put on by ATAC (Advanced Tactics and Countermeasures) Global as a way for military and law enforcement personnel to test new products in the tactical market. Much like Industry Day at the Range, several exhibitors sponsored shooting bays where attendees could shoot everything from service pistols to turret mounted machine guns. Action Target provided steel targets for all of the exhibitors at the event and displayed products in the exhibitor area.

New Booth

This year, Action Target moved to a new location where we were able to expand to a whopping 40' x 70' booth and combine with Law Enforcement Targets to demonstrate the full capabilities of our turnkey shooting range solutions. The booth included a steel target kiosk with new releases, a range design station where clients could print custom plans, a bullet trap deceleration chamber display, and a four-lane shooting range with functional target retrievers.
[gallery ids="13388,13402,13389,13390,13391,13392"]

New Products

Action Target debuted two new steel targets at the show: the E-50 Silhouette and the PT IDPA Practice Torso.
E-50 Silhouette
Bring out the big guns for this military-grade steel target capable of handling .338 Lapua and .50 BMG from as close as 100 yards.
The E-50 Silhouette is the first commercially available target from Action Target capable of handling .50 BMG and is the only steel target on the market made from 1/2” AR550 armor steel. Designed according to U.S. Marine Corps steel target specifications with a 20-degree angled shooting surface and standard military E-type silhouette proportions, this target is made for everything from heavy military firearms training to long-range rifle shooting. With a patent pending stand design that keeps the target grounded even with the biggest of ammunition, you don’t need to worry about using sand bags to keep it upright or going downrange to reset it.

PT IDPA Practice Torso (coming soon!)
Hone your competition skills with the official IDPA steel practice target.
The PT IDPA Practice Torso is the official steel practice target of the Independent Defensive Pistol Association (IDPA) and one of the most effective training tools for competitive shooting. It features a regulation torso shape including the -1 and -0 scoring zones with reactive swinging plates for the -0 head square and center mass circle which are both reduced 2” to encourage more accurate shooting. The reactive plates are gravity reset which means you can spend more time shooting and less time walking downrange. The PT IDPA Practice Torso also helps reinforce good shooting habits. For every shot that is on target, you get instant feedback from seeing the target react and from hearing the distinctive “clang” as the bullet makes impact. This allows your brain to make a connection between the exact muscle movements you made and the reward of positive feedback.

Wednesday Night Client Event

On Wednesday night of the show, we hosted a client event at the Las Vegas National Golf Course with excellent appetizers, open bar, driving range contest, and some celebrity friends. More than 350 people attended including Rich Wyatt of Gunsmoke and Ted Nugent making for a great night with our clients and friends.
[gallery ids="13396,13395,13394,13393,13406,13407"]
Thank you to everyone who visited us at SHOT Show! If you weren't able to make it this year, we hope to see you next time.]]>0Action Targethttp://www.actiontarget.com/?p=133552014-10-21T16:50:55Z2014-10-21T16:50:55Z Read More →]]>As a voting member of the National Shooting Sports Foundation (NSSF), Action Target supports the Gun Vote campaign. This campaign encourages citizens across the nation to vote for those who support gun rights. The NSSF provides up-to-date news and information on political races and politicians looking to impact the Second Amendment. The website also features RSS feeds to Senate, House, and Governor races, as well as links for voter registration, absentee voting information, news on the latest polls, and more. Everything you need to know about the Second Amendment and gun rights is in one place for Election Day. Visit the site for more information.
]]>0Action Targethttp://www.actiontarget.com/?p=132242014-08-06T23:48:16Z2014-08-06T23:48:16Z Read More →]]>According to the National Shooting Sports Foundation (NSSF), the number of concealed carry holders increased 29% from 6.9 million people in 2010 to 9 million people in 2012. Whatever the reason or motivation, more and more people are making the decision to become a concealed carry permit holder. Making a decision to become a concealed carry permit holder is a big decision and can often be met with a lot of questions and possibly uneasiness, especially for those who may be new to the gun industry. Every state is different in their requirements and how they issue, but most states require a person to demonstrate competence with a firearm before they will issue a concealed carry permit.

One of the most common ways to do this is by taking a class. This may be a safety course, law enforcement or training course; whatever it is, they usually vary in curriculum and length. It may be appealing to take the shortest course and complete the minimum requirements, but most experts in the industry suggest against this.

Especially for those who are new to firearms and the gun industry, a concealed carry course can be a great introduction and foundation to understanding proper gun etiquette and conduct. A longer course can provide more range time and more instruction about state laws and regulations. An in-depth knowledge of state laws and the responsibilities associated with concealed carry can prevent costly fines and other issues that result in being ignorant about concealed carry laws. Many suggest thinking about why you want to get a concealed carry permit, and then finding the course that will help you achieve your objective.

It is also recommended that additional training be completed after the concealed carry course is over. When it comes to firearms, there is no such thing as too much practice. Many shooting ranges offer concealed carry courses along with other courses designed to enhance firearms proficiency. These ranges also offer special events and promotions such as Ladies Night where women can shoot at a discounted rate, or receive additional instruction from a Range Safety Officer.

Whatever the level of shooting expertise, taking time to choose a concealed carry course that matches your objectives and ideals will help to increase firearm proficiency and safety.

Other Things to Consider When Thinking about Concealed Carry:

Keep your firearms clean and operational. It is recommended to clean your firearm after each shooting session and check for any worn or broken parts.

Keep firearms out of reach of children (or anyone else that should not have access to them).

Tactical training is highly recommended. Look for courses in your area and sign up.

Let it be known to very few people that you concealed carry.

]]>1Action Targethttp://www.actiontarget.com/?p=132012014-07-17T18:50:42Z2014-07-17T00:15:03Z Read More →]]>Action Target’s Law Enforcement Training Camp (LETC) is the best value in law enforcement firearms training. With over 20 years of tradition and experience hosting LETC, Action Target has created a week long training experience designed to aid department firearms instructors in their training effectiveness and skill – and pass those skills along to officers in their own agencies. This four day training event will be held September 8-12, 2014 at Action Target headquarters in Provo, Utah. This year’s courses include:

L.E. Small Arms Combination

Reactive Shooting

Ultimate Shotgun

Rapid Deployment Rifle

Shoot, Move, Communicate

Shoot house Instructor Orientation

Training for the Fight with the Pistol

Practical Shooting while Moving

Emergency Medical Response

L.E. Precision Rifle

Modern High Speed Pistol and Knife

Action Target has selected some of the best firearms instructors in the industry including instructors from Safariland Shooting School, Hoffner’s Training Academy, Spartan Tactical Training Group and others. These instructors offer decades of experience in firearms and tactical training. Click here for more details about the courses offered.

$550 tuition includes:

Four days of world class firearms instruction

Official certificate of completion

Six meals including a BBQ and closing banquet

Networking with industry training professionals

LETC collectible t-shirt

LETC is limited to the first 160 paid applicants, and classes are first-come first-served. Slots are filling up fast, so register today. While primarily geared toward law enforcement firearms trainers, all law enforcement officers are invited to attend. Join us for a week of top-notch firearms training. Click here to download the registration form, and email academy@actiontarget.com with any questions or concerns.

]]>1Action Targethttp://www.actiontarget.com/?p=131822014-07-02T22:23:53Z2014-07-02T21:28:11Z Read More →]]>The lead trainer for TriCounty Tactical, Kurt Newman, was aware of the training needs across many police departments and law enforcement agencies, but also realized the tight budget constraints of these same agencies. Knowing what they wanted to accomplish, TriCounty Tactical requested a mobile shooting range with ballistic containment and advanced training capabilities beyond what had developed as the standard for mobile shooting ranges.

TriCounty Tactical approached Action Target with the idea to create this mobile shooting range. The goal of this mobile range was to meet the unique demands of law enforcement training, concealed carry training and certification, and also provide a new experience for gun enthusiasts throughout the greater Chicago area.

Action Target designed and built an advanced shooting range contained within a 53 foot semi-trailer completely armored in AR500 steel. The range includes advanced target retrievers, a custom air filtration system and a custom rubber berm trap for bullet containment and recycling. The trailer also utilizes an onboard diesel generator for untethered powering allowing it to be used virtually anywhere.

The safety of the shooter and anyone outside the range was paramount in the construction process. A great amount of time and resources was devoted to ensure the shooting range could be used safely in any location by anyone from the novice to expert shooter.

The mobile range has a “no blue sky” design, meaning there is continuous overhead ballistic containment from the firing line to the bullet trap for tactical use. This was accomplished by armoring all four sides of the trailer with AR500 armored steel.

A sound abatement material called PEPP was used to cover the side walls, overhead baffles and the area behind the shooter to reduce the noise generated from shooting and reduce reverberation in the range. The PEPP also helps contain bullet splatter from errant rounds.

Three shooters can train from the standing position at one of three clear shooting stalls or the table can be collapsed at each position to practice drawing from the holster or shooting from a prone or kneeling position.

Bullets are safely captured in a custom rubber berm trap that is capable of stopping all handgun rounds as well as rifle rounds up to .50-cal BMG.

To meet the unique training demands of law enforcement, the Mancom Touch Plus was installed as the target retrieval system. The Touch Plus offers 360 degree turning as well as blue, red and white LED lights on the carrier and programmable scenarios for different qualification courses.

The three target retrievers can be controlled by the individual shooter from each shooting stall or by a range master from a master control system.

Carey’s Small Arms Range Ventilation designed and installed the HVAC system. The ventilation system keeps shooters and trainers safe by creating airflow that pushes the contaminants generated from firing guns down range. The HVAC system meets or exceeds all OSHA, NIOSH and EPA requirements by using a series of pre-filters and HEPA filters. Once the air from inside the range is filtered it is exhausted back into the environment cleaner than it was when the air entered the range.

All of these safety and training features came together to provide a new training tool available to any agency that has a training need but lacks funding for their own shooting range. It also serves the civilian market by providing a shooting range that can be delivered on demand.

TriCounty Tactical plans to make the mobile range available for not only law enforcement, but for corporate events, private parties and many other uses that open the doors for people to enjoy and experience the shooting sports in a comfortable and unique way.

THINKING ABOUT BUILDING A SHOOTING RANGE?

Building a shooting range can be an overwhelming process. Your time and resources deserve a partner who will listen to your ideas and turn your dreams and plans into a successful, thriving business. If you are considering building a range, talk to the Action Target Range Consultant in your region, and he will be happy to help you find the right equipment to fit your needs and budget. You can also use our Request a Quote form to get started on your range project today.

Please note, the tips included in this message have been found to be helpful for many clients throughout the years but may not apply in all situations. Please use judgment in determining which tips will be helpful in your particular situation.

]]>0Action Targethttp://www.actiontarget.com/?p=131442014-06-19T15:43:24Z2014-06-19T14:01:04Z Read More →]]>Georgia Gun Cub hopes to change the way people in the surrounding area think about indoor shooting ranges. Building the first 100-yard indoor rifle range in Georgia seems like a good start, but they aren’t stopping there. Adopting the tagline, “You’ve never shot like this before,” the goal is to give customers an unparalleled experience when shooting at the club. Georgia Gun Club is doing this through high-quality equipment and taking the country club approach to the shooting range business – an approach that is becoming a widely accepted concept across the country.

Georgia Gun Club’s nearly 40,000 square foot facility includes an indoor shooting range, member’s lounge, classrooms, simulation theater and retail space. The range is outfitted with Action Target equipment and has a total of 28 lanes. There are eight 100-yard lanes reserved specifically for rifle use and the other 20 lanes are 25-yards long. The range is not only for the shooting novice or enthusiast, but is also designed for local Law Enforcement agencies that need a place to complete training and certification. Action Target retrievers, turning targets and full panel clear ballistic shooting stalls provide a quality experience for each shooter who visits the club.

The Action Target Total Containment Trap’s unique technology collects bullet rounds while simultaneously reducing ricochet and lead dust build up. Overhead safety baffles are in place to catch errant rounds and provide an added level of noise abatement and safety. The integrated ventilation system also ensures the air is free of lead contaminants and maintains a comfortable temperature inside the range.

The club offers several training courses including personal protection, home firearm safety and basic pistol, rifle and shotgun courses. There is a full-time gunsmith available to help customers and nationally certified instructors who are also Range Safety Officers.

A theater room with video enhanced simulator training and an impressive retail space only add to the overall experience of the club. Although the space is full of amenities, Georgia Gun Club stresses their overall goal is a safe environment.

“I am pleased to have designed and led the effort of bringing a safe and family friendly shooting facility to the Atlanta metropolitan area,” said Verne Fowler, Managing Partner. Fowler continued saying, “We have worked hard to ensure that this shooting facility is unmatched in its capabilities and overall experience for the customer.”

THINKING ABOUT BUILDING A SHOOTING RANGE?

Building a shooting range can be an overwhelming process. Your time and resources deserve a partner who will listen to your ideas and turn your dreams and plans into a successful, thriving business. If you are considering building a range, talk to the Action Target Range Consultant in your region, and he will be happy to help you find the right equipment to fit your needs and budget. You can also use our Request a Quote form to get started on your range project today.

Please note, the tips included in this message have been found to be helpful for many clients throughout the years but may not apply in all situations. Please use judgment in determining which tips will be helpful in your particular situation.

]]>0Action Targethttp://www.actiontarget.com/?p=131172014-06-05T14:47:07Z2014-06-05T14:47:07Z Read More →]]>Action Target is proud to celebrate another year as the official target sponsor of the Midway USA & NRA Bianchi Cup. This year the prestigious match celebrated its 35th anniversary, and Action Target was pleased to support the match with continued upgrades to the target systems.

This year Action Target worked with the Green Valley Rifle & Pistol Club, the home of the Bianchi Cup since its inception, to upgrade the moving target systems. The moving targets were previously supported by a cable and string system. The targets now travel securely and smoothly on a ground anchored track system. The new systems also feature simpler controls, and more advanced tracking for the speed and movement of the targets. With the addition of the moving target systems, all of the events at the Bianchi Cup now feature Action Target products.These new moving target systems will be available to the broader Action Target customer base in the fourth quarter of 2014.

“We are excited to have these new moving target systems in place for the Bianchi Cup, and for every range to now have Action Target products for the Bianchi Cup.” said Kevin Tomaszewski, Vice President of Engineering & Marketing for Action Target. “We’re very happy with the performance of the new moving target systems to help the match run more effectively, and for the opportunity to showcase our products at such a high-level event like the Bianchi Cup,” added Tomaszewski.

In addition to the upgrade, the Green Valley Rifle & Pistol Club also worked with Action Target to add one more shooting bay with moving targets, which allowed more shooters to shoot the match within the scheduled championship dates. This year the NRA reported 300 shooters participated in the annual event.

“Action Target’s continued support of the Midway USA & NRA Bianchi Cup has been a huge boost for the match in ensuring the equipment runs smooth and is consistent for every shooter for the duration of the competition year after year,” said Tom Hughes, National Manager-Pistol Department and Competitive Shooting Division for the NRA. “The new mover targets this year were a great addition, allowing us to run all the competitors through easier, and even allowing more capacity for the competition so more shooters could participate this year and in the years to come.”

The 35th anniversary match brought added excitement to shooters and spectators alike, with a new first-time champion, Kevin Angstadt. Angstadt has been a top competitor in NRA Action Pistol competitions for many years, and this year he was the only shooter to shoot the entire match with a perfect score of 1920. Doug Koenig, the annual favorite to win, shot his last shot of the match just outside the 10 ring, scoring an 8 on the shot and leaving Koenig with a final score of 1918. Other top contenders like Bruce Piatt and Kyle Schmidt struggled with weapon malfunctions that cost them valuable points.

Action Target also continued its support of the women’s championship at the Bianchi Cup this year, with top honors going to Team Taurus’ Jessie Duff. Duff edged out New Zealand’s Tiffany Piper in a decision that came down to a two point advantage favoring Duff. This victory marks Duff’s fourth win at the Bianchi Cup.

About The Bianchi Cup

Founded in 1979 by law enforcement veteran and holster innovator John Bianchi, the Bianchi Cup began as a shooting competition designed to test a law enforcement officer’s skill with a pistol. The competition challenged shooters’ speed and accuracy using barricades, alternative positions, and timed events. It did not take long for the match to gain popularity among the shooting community with many top shooters attending from all over the world year after year.

]]>2Action Targethttp://www.actiontarget.com/?p=130742014-06-23T16:45:01Z2014-05-14T15:00:48Z Read More →]]>The Gun Vault, a 25,000 square foot facility based in the suburbs of Salt Lake City, says it sets the standard for what Utah residents can expect in an indoor shooting range. The Gun Vault owners designed their range to be not only one of the largest in Utah, but one of the most upscale and high-end, providing a quality experience for anyone who visits the range. The Gun Vault was created with the idea to provide Utah residents a great shooting environment no matter a shooter’s individual skill level.

The facility hosts a 7,000 sq. ft. retail space. The exposed rock architecture and high ceilings with skylights give the area an open atmosphere with plenty of light. Friendly and knowledgeable staff members are on hand to answer questions and provide information. One of the goals of The Gun Vault is to create a non-threatening environment where anyone from the first time to professional shooter can come and enjoy an indoor shooting experience.the idea to provide Utah residents a great shooting environment no matter a shooter’s individual skill level.

The shooting range features 15 lanes at a 25-yard distance with a viewing area behind the range. The range features Action Target equipment including a Total Containment Trap, overhead safety baffles, wall baffle system, target retrieval system, shooting stalls, and sound abatement material to help contain noise within the range. A Carey’s ventilation system provides top air quality and protects consumers from lead and other harmful air contaminants. Regarding the range equipment the staff says, “We have chosen the best in the industry to make sure our customers have the best experience possible when they come see us.”

But The Gun Vault doesn’t stop with an impressive retail area and quality range equipment. It also houses two simulators, classrooms and a lounge. The simulators provide an opportunity for training, target shooting, and just a chance to become familiar with a gun in a non-threatening environment. The simulators feature a variety of conceal carry, target and home defense scenarios. The Gun Vault also offers classes ranging from basic handgun to CFP to private seminars.

The lounge area tops off the facility with leather couches, poker tables, pool tables and six large televisions. Strategically placed skylights throughout the lounge add natural light and an inviting atmosphere. The lounge, simulators, and classrooms are all available for rent to the general public. Corporate events, training sessions, or company parties can all be hosted at The Gun Vault.

The Gun Vault offers Utah what more and more ranges are trying to offer to shooting sports consumers across the nation: a premier environment where anyone can come and enjoy a high-quality shooting experience.

Thinking about Building a Shooting Range?

Building a shooting range can be an overwhelming process. Your time and resources deserve a partner who will listen to your ideas and turn your dreams and plans into a successful, thriving business. If you are considering building a range, talk to the Action Target Range Consultant in your region, and he will be happy to help you find the right equipment to fit your needs and budget. You can also use our Request a Quote form to get started on your range project today.

Please note, the tips included in this message have been found to be helpful for many clients throughout the years but may not apply in all situations. Please use judgment in determining which tips will be helpful in your particular situation.

]]>2Action Targethttp://www.actiontarget.com/?p=130582014-05-01T13:58:56Z2014-05-01T13:49:27Z Read More →]]>The National Shooting Sports Foundation (NSSF) recently issued a report to assist member companies in better understanding their customer’s shopping experience. This report highlights the use of mobile eye-tracking technology to help retailers understand what really attracts consumers to products. This is just one example of how retailers and businesses within the shooting sports industry are evaluating customer behavior, and in turn understanding and serving customers more effectively. It’s a good time to be a consumer in the shooting sports industry and here are a few reasons why.

The Social Connection

Social media is not a new or novel concept when it comes to business strategy. In fact, some businesses or individuals might be getting sick of hearing about social media and all the different platforms available to communicate different ideas and media. However, social media has provided a valuable method of communication for retailers within the industry. Businesses ask questions like, “Who would be interested in a family shooting night?” or “What’s the most important thing when you visit a gun range?” The list goes on, but businesses are reaching out to customers, listening to what they have to say, and then implementing popular ideas into their business model. Social media gives businesses a real-time pulse of their customer base. It also provides the customer a voice that can be heard instantly, regardless of the company’s size or location.

Recognizing Areas of New Growth

Recognizing areas for new growth within the industry and catering specifically to these markets has opened up new product lines and a new way of thinking for many companies. For example, there has been a lot of media coverage given to the increase in participation among women in shooting sports. Shooting ranges, distributors and retailers alike have made marketing to women a focus within their organizations. To the outsider looking in, changing the color of the gun or making something glitter might be the answer. But retailers realize that some women don’t want to shoot a pink gun. The answer might be in a cleaner facility, a slimmer gun model, or an instructor they can relate to. There is not one correct way to go about this, but realizing and capitalizing on growing market segments has created new ideas and innovation within the industry.

Putting Data into Practice

I talked to a shooting range owner recently who explained research and surveys this way: “I find it odd that businesses in the gun industry don’t put more focus on what their consumers are telling them.” He says he listens to what his customers are saying and what they want, and in turn, they have always taken good care of him and his business. This owner also teamed up with a local university to survey his customer base. When the university provided the results of the survey, the company implemented changes based on the information to try and improve their processes. This shooting range owner is not alone in his pursuit to understand his customer base and meet their needs more comprehensively. Online surveys and a closer analysis of website traffic are helping businesses to adjust their practices based on consumer wants and needs.

When it comes to customer service, customer behavior, and better understanding what customers ultimately want, there is never just one answer. The market is evolving and changing rapidly with consumers having more of a voice about products and services. The one size fits all mentality is becoming less common as all companies try to provide solutions to serve the needs of each unique customer.

Please note, the tips included in this message have been found to be helpful for many clients throughout the years but may not apply in all situations. Please use judgment in determining which tips will be helpful in your particular situation.

]]>0Action Targethttp://www.actiontarget.com/?p=130362014-04-17T15:02:37Z2014-04-17T15:02:37Z Read More →]]>Registration for Action Target’s annual Advanced Law Enforcement Training Camp (LETC) is now open. LETC will be held from September 8 – 12 at Action Target headquarters in Provo, Utah, and at the Utah County Sheriff’s Office Range in nearby Thistle, Utah. Action Target has hosted LETC for over 20 years, providing Law Enforcement officers everywhere an opportunity for superior firearms training with some of the best instructors in the industry. Last year LETC hosted 128 officers from more than 20 states, Canada, and Brazil.

This five day training event is designed to aid department firearms instructors in their training effectiveness and skill. Those instructors take this knowledge back to their respective agencies and train their officers. Courses are designed to challenge each individual’s skill level, pushing even the expert shooter to improve technique and ability. Classes cover a variety of subjects and weapons platforms including pistol, rifle, shotgun, and precision rifle. There is even a medical class geared towards range operations. Action Target has instructors from Safariland Shooting School, Hoffner’s Training Academy, Spartan Tactical Training Group and more. The instructors at LETC offer decades of experience in firearms and tactical training and accuracy.

Tuition is only $550 which includes four full days of training and six meals. Click here for registration information and to learn more about event details. Contact David Mathis at davidm@actiontarget.com for any registration questions or concerns. LETC is limited to the first 160 paid applicants, and classes are first-come first-served. Slots are filling up fast, so register today. While primarily geared toward law enforcement firearms trainers, all law enforcement officers are invited to attend. Join us for a week of top-notch firearms training!

]]>0Action Targethttp://www.actiontarget.com/?p=130032014-04-03T14:53:39Z2014-04-03T14:53:39Z Read More →]]>According to a recent article published by the National Institute for Occupational Safety and Health (NIOSH) approximately 40,000-60,000 people are employed by shooting ranges across the country. It’s also estimated that approximately 20 million people participate in target shooting every year (NSSF). With shooting sports becoming more and more popular, it is no surprise that lead exposure and the associated risks and health hazards is a popular topic when talking about indoor shooting ranges. Whether a person is a current or potential shooting range owner, a range employee, or a first time or experienced gun owner, understanding the basics of lead exposure and knowing where to find more information is extremely helpful.

WHY IT MATTERS

Lack of proper range maintenance is a liability issue for the range owner. Any company working in a lead contaminated range has to follow the law, or it becomes at risk for lawsuits or fines. Neglecting manufacturer specifications with lack of proper bullet trap inspections can be a liability. Neglecting ventilation filters and having positive pressure in the range can also be an issue. This can overexpose customers and contaminate adjacent areas. Being in violation of regulations and putting employees in harmful situations can be extremely costly. A range can be fined millions of dollars for overexposing employees to lead and violating health codes. In addition to this, there is also loss incurred from shutting down the range for the decontamination and inspection process if there are lead problems.

Poor maintenance is not only a potential liability; it’s also a health hazard. Lead can only enter the body through inhalation or ingestion. Once it enters the body, lead can cause poisoning which can affect the nervous and digestive systems, as well as the brain. Some side effects or symptoms include abdominal pain, headaches, difficulty thinking or concentrating, loss of appetite, or in severe cases it may cause a seizure or coma. The potential health issues associated with lead can be overwhelming, but following regulations and best practices can negate these risks.

WHERE TO FIND INFORMATION

With so much information available on the topic, it can be hard to know what is accurate and reliable. The National Institute for Occupational Safety and Health (NIOSH) along with the Environmental Protection Agency (EPA) and the Occupational Safety and Health Administration (OSHA) have developed health regulations and standards that each shooting range must meet. NIOSH has a section of their website specifically devoted to lead exposure and indoor shooting ranges. They recently created a Twitter account (@NIOSHFir_Ranges) to further educate the industry and consumers about exposure to lead and other hazards. All of the information they publish is pertinent information for those who manage ranges, or for the everyday customer looking for more information.

It’s also important a range owner is aware that every employee needs to undergo initial testing for lead exposure. There are three different levels of testing, and each one of them is different depending on the employee’s job responsibilities. For example, an employee who works in the retail area of the range needs to be tested far less than the employee who deals directly with lead. Companies who specialize in lead removal and recycling can provide more detailed information about the employee training and testing process.

RELY ON THE EXPERTS

What can be done to avoid the stress, potential legal issues, and health hazards of lead exposure? Lead maintenance can seem like an overwhelming aspect of building and maintaining a range. But it doesn’t have to be this way. Luckily, there are experts in the industry who are ready and available to answer questions and take on the challenges associated with lead. Ventilation companies make it their business to meet all health regulations, ensuring clean air for customers and range employees. Companies also specialize in lead removal and will make sure a range is safe to be operating, while also offering their expertise regarding the necessary equipment and training for employees. When employees have close contact with lead, there is no such thing as too much research and training.

Carey’s Small Arms Range Ventilation Systems: Carey’s Small Arms Range Ventilation Systems is a leader in the industry when it comes to ventilation. Carey’s designs each ventilation system with specialized custom components that are manufactured and installed on a per-job basis to meet the specific needs of each individual range. Because Carey’s specializes in ventilation for indoor shooting ranges, they are a great resource for information about ventilation.

Best Technology Systems: Best Technology Systems (BTS) was started in 1994 and specializes in lead exposure and maintenance for indoor and outdoor shooting ranges. They monitor range employees for lead exposure and properly document the findings. They also recover and recycle lead while remaining compliant with all government regulations, and make sure the range staff is not at risk. BTS is also familiar with the industry’s bullet traps and can also make sure the trap is up to manufacturer’s specifications.

Action Target offers the best in shooting range equipment. There are hundreds of things to take into consideration when building a shooting range, but your top priority should always be safety. Before anything else, make sure your range is going to be safe for your customers, your employees, and the environment. Our team of knowledgeable Range Consultants is available to answer any questions and guide you through the entire process. Contact the consultant in your area today for more information.

“For the gun industry, women are the next big thing… Gun industry courts women with pink guns.” These are just a few headlines that have appeared in the news lately. The rise of women in the shooting sports industry has been a popular topic recently, as female participation in the sport continues to increase.

Recent numbers from the NSSF stated that nearly 80% of gun retailers reported an increase in female customers in 2012. In Florida, 22% of the concealed carry permits are held by women. In Texas, women hold 28% of concealed carry permits, up sevenfold in the last 10 years.

According to the NSSF, the women’s market is a very real one, and it is growing, untapped, and undeveloped. The retailer who meets the demand for specialized equipment will find a group of enthusiastic, supportive buyers as well as loyal customers. The industry has already seen an increase in businesses servicing this demographic as more products are released with women in mind. Custom gun cases, smaller frame pistols, accessories dressed up with bling or pink, all of these products are created to target the female market.

Some marketers have the philosophy that the products need to be pink or glitter to attract women, while others are focusing more on the gun design or an increase in friendliness and customer service. While one idea or product might not be appealing to 100 percent of women, they can all find something to appreciate in the industry’s new initiative to tailor products to their wants and needs. In turn, most businesses and organizations are discovering women are a driving force in the industry, and listening to them yields positive results.

Many shooting ranges across the country have weekly ladies nights or host chapters of women’s gun clubs. One shooting range owner said 47 percent of his customers are women. He says women are a large part of the sport’s growing population, and it’s important their opinions are heard and they are taken care of.

Organizations have also been created to advocate women’s participation in shooting sports. Many of them have Facebook and Twitter accounts with a large following and relevant content. For most of these organizations, education and empowerment are the driving purposes. Karen Butler, founder of Shoot Like a Girl, realized the number of women involved in the shooting sports was growing, but felt like there were still factors limiting a woman’s development in the sport. Butler felt like there needed to be more opportunities for women to try equipment that fit in a safe environment. Shoot Like a Girl is just one example of the many organizations that have given women a voice and a place within the shooting sports industry.

As the shooting sports industry continues to grow, women look to be a key factor in the sport’s constant development. The retailers and businesses that see women as a valuable sector of their customer base will find new growth and a group of customers who want to be educated and skillful in shooting sports.

Please note, the tips included in this message have been found to be helpful for many clients throughout the years but may not apply in all situations. Please use judgment in determining which tips will be helpful in your particular situation.

]]>0Action Targethttp://www.actiontarget.com/?p=129192014-03-06T15:09:31Z2014-03-06T13:00:33Z Read More →]]>When he started plans for Frisco Gun Club, owner Christian Putman wanted to create the Nieman Marcus or Barney’s of shooting ranges. Now that dream has become a reality as Frisco Gun Club is not only one of the largest indoor ranges in the nation, but one of the most luxurious. The sheer size alone is impressive: a 43,000 square foot facility with 40 shooting lanes, 7,000 square feet of retail space, and a 100-person training classroom. But the luxury factor is what sets Frisco Gun Club apart from the rest.

About the Range

The range is designed to challenge each individual shooter’s skill level. The range includes 40 shooting lanes. There are 36 25-yard lanes, with six of these reserved exclusively for VIP Club members, and four 100-yard rifle lanes. Each shooting stall is divided by one-inch thick bulletproof glass, and the stalls are nine inches wider than standard shooting stalls. Each person can determine his or her difficulty level with hands-on target operator consoles and individual control screens. Twenty four of the lanes can be viewed through bulletproof observation windows so people can watch their friends and family outside the range.

The range equipment provides all customers and club employees a safe and clean environment. Action Target’s unique Total Containment Trap is a bullet trap specifically designed to handle a large volume of rounds while depositing all the lead safely into a single 55-gallon barrel using the Screw Conveyor collection method. The ventilation system is also top-of-the-line, meeting and exceeding NIOSH and EPA regulations. With the best in equipment, club employees can spend their time on what’s most important: servicing their customers.

Training & Classes

Training and safety is a large part of the club’s focus. The club hosts a 100-person training classroom, and several classes are offered including CHL, Firearms Safety, Introduction to Handguns, and a variety of NRA classes. Ladies Nights are a regular occurrence, and the range is also available for events and parties. A full-time gunsmith is employed at the club, and common and custom gunsmith services are available six days a week.

Membership

Frisco Gun Club is open to the public, but it caters especially to its members. The club had 2,300 members before it even opened its doors in early December 2013. There are three levels of membership available; guests can sign up for a standard, platinum or VIP membership. Family memberships are also available. Benefits vary depending on the level, but all members enjoy a 10% discount on accessories, complimentary eye and ear protection, a discount on range fees, and much more.

The VIP Club goes a step above what customers are typically accustomed to with a gun club membership. Membership in the VIP club includes amenities such as valet parking, free gun cleanings and no range fees. VIP members also enjoy a private entrance after hours and full-time attendant, up-scale dining and drinks, cigar room, 24/7 biometric range access, and private storage for their firearms in the on-site gun vault. The VIP lounge with a fireplace, leather seating, and Wi-Fi is just one more way Frisco Gun Club provides this tier of membership a premier experience.

From their top-of-the-line range equipment to the member benefits and classes offered, Frisco Gun Club strives to provide the best experience for any customer that enters their doors.

Thinking about Building a Shooting Range?

Building a shooting range can be an overwhelming process. Your time and resources deserve a partner who will listen to your ideas and turn your dreams and plans into a successful, thriving business. If you are considering building a range, talk to the Action Target Range Consultant in your region, and he will be happy to help you find the right equipment to fit your needs and budget. You can also use our Request a Quote form to get started on your range project today.

Please note, the tips included in this message have been found to be helpful for many clients throughout the years but may not apply in all situations. Please use judgment in determining which tips will be helpful in your particular situation.

]]>0Action Targethttp://www.actiontarget.com/?p=128772014-02-19T23:22:31Z2014-02-20T13:00:30Z Read More →]]>H&H Shooting Sports Complex owner Miles Hall gives us his take on being a range owner, and his thoughts about the current and future state of the shooting range industry.

We sat down with Miles Hall, Founder and President of H&H Shooting Sports complex, and asked him some questions about his experiences as a range owner and the unique nature of the shooting sports industry. Here’s what he had to say:

The History of H&H Shooting Sports Complex

Miles Hall was not always a gun owner. He and his wife, Jayne were young and just starting their life together when neighbors encouraged them to learn how to use guns and become gun owners. Miles and Jayne decided to visit a local shooting range. Hall says, “We really enjoyed the magic of shooting but found the facility left much to be desired. It was very dirty and obviously hand-made in appearances. But what finally made the decision for us was that we felt we could provide a better place and serve the long-term interest of the sport of shooting.”

Miles and Jayne Hall opened their range in 1981 with the idea of promoting shooting sports. They wanted to be a shooting range, but also an education center. When Hall opened his doors, he had 10 lanes at 50 feet with a lobby and a classroom. Those who originally built the range told him he would never need to add more lanes or increase the range space. Over the years, he has proven that initial statement wrong as they have expanded the facility to meet the demand of the increasing customer base. Last year they had 742,000 people visit their complex that boasts 61 lanes and 90,000 square feet.

As they have run their business over the years, the Halls have tried to meet client demand. Hall says, “It wasn’t good enough to just do handguns. They wanted to do rifles. They wanted to come in and be able to shoot their shotguns even though it’s not a skeet range, and they wanted it to handle their black powder guns. And then archery stepped into the fold and air guns also. That was another one too for those folks who shoot pellet rifles and so forth.” The Halls have tried to develop a complete solution for anyone interested in shooting sports, and in doing so, have become among one of the largest retailers in the country. Hall says, “The shooting sports has changed, and you have to either be changing with it or you’re going to die in the past… A lot of things have changed since 1981 when we started.”

Although they service a high volume of guests, H&H tries to make it an enjoyable experience for each person who comes to the complex. Hall says because they are in the entertainment business and no one has to be there, they try very hard to make the time people spend at the range memorable. Their philosophy concerning customer service, or guest service as Hall refers to it, has remained unchanged throughout the years.

The Value of Guest Service

Hall says guest service is the biggest key to his continued growth. At H&H, they don’t call the clients customers. They refer to them as guests. He relates guest service to inviting people into your home. People want to be taken care of and feel welcome. Hall says he listens to what his guests are saying and what they want, and in turn, they have always taken good care of him and his business. He says, “I find it odd that businesses in the gun industry don’t put more focus on what their guests (and their changing guests, by the way) are telling them.”

H&H has a process where guests can contact them at any time and give their feedback and concerns. Hall also teamed up with a local university to survey his guest base. When the university provided the results of the survey, the company implemented changes based on the information to try and improve their processes and business. For H&H, guest service is an integral part of their day-to-day operations and business model and not just an afterthought.

Hall also discusses the importance of catering to the women demographic. He says 47% of those using the range and purchasing product are women. After all, H&H stands for Hers and His, and it’s said “Hers and His,” not “His and Hers.” Hall says women are a large part of the sport’s growing population, and it’s important their opinions are heard and they are taken care of.

The Future of the Industry

When asked what goals he has for the future, Hall says he wants to keep growing the sport. He says, “We love being the center of everything. We would love to be a hub… a hub of the shooting sports. The gun industry still has validity. Not just in Oklahoma, but everywhere else. It’s still all about growing the sport.” Future expansion plans for H&H include upgrading their 90,000 square foot facility, and possibly adding two more bays. In the end, Hall again stresses that it’s all about meeting and exceeding the expectations of guests who come visit their complex.

“Ultimately, we’re in the business to make a profit, but we actually look at it a little differently. It’s all about growing the sport.

The tagline on H&H’s website summarizes perfectly what Hall is trying to accomplish: “H&H Shooting Sports Complex is a community, educational and retail facility for developing and promoting the sport of shooting, and it’s to the people of Oklahoma we dedicate our business.”We give them an outlet… the guests, anyway… an outlet to feel pride and go back to their friends and talk about shooting. The fact that they’re shooting at H&H is a good thing, but the real good thing is that they’re shooting period instead of riding a jet ski or bowling or whatever else.”

Thinking About Building a Shooting Range?

Building a shooting range can be an overwhelming process. Your time and resources deserve a partner who will listen to your ideas and turn your dreams and plans into a successful, thriving business. If you are considering building a range, talk to the Action Target Range Consultant in your region, and he will be happy to help you find the right equipment to fit your needs and budget. You can also use our Request a Quote form to get started on your range project today.

Please note, the tips included in this message have been found to be helpful for many clients throughout the years but may not apply in all situations. Please use judgment in determining which tips will be helpful in your particular situation.

]]>0Action Targethttp://www.actiontarget.com/?p=127712014-06-23T16:45:49Z2014-02-06T13:00:37Z Read More →]]>Ventilation is one of the most important aspects of an indoor shooting range. However, many misconceptions and contradictory information exist on the topic. As a range owner, it can be difficult to know what information is accurate and what the most important aspects of range ventilation are. Here are a couple common misconceptions debunked:

Misconception #1: The type of rounds shot will change the ventilation design.

Truth: It does not matter what type of rounds are shot, what type of ammunition is used, or how much shooting occurs in a small arms range. There is a standard ventilation design that works great for all ranges regardless of what ammunition is shot.

Misconception #2: Air flow speed in a range can be anywhere between 50 feet per minute and 75 feet per minute at the firing line.

Truth: The range should be designed for 75 feet per minute at the firing line or lines. This should result in an air flow that is not below 50 feet per minute at any individual point.

Misconception #3: Air flow tests should be done with people or mannequins in shooting positions.

Truth: All air flow testing should be done on an empty range. The testing and commissioning procedure on an empty range has proven to meet Occupational Safety and Health Administration (OSHA) exposure levels.

Why Range Ventilation is Important

Along with understanding the misconceptions that exist about range ventilation, it is important to understand the various purposes behind ventilation and why ventilation is so critical to a shooting range’s long-term success.

The first and primary purpose of ventilation is to remove contaminants created during the firing of a weapon from the respiratory zones of those occupying the range. Exploding primers containing lead styphnate and friction from the lead slug against the gun barrel create airborne lead. Carbon monoxide and other contaminants are also created during the firing of a weapon. The ventilation system removes all of these harmful particles.

The second and equally important reason for a properly designed and installed ventilation system is to keep the range at a negative pressure to the surrounding building space. Contaminants need to be contained in the range space. This will prevent the ingestion of these harmful particles, and also keep the non-range spaces and surfaces of the building free of contamination. This in turn will ensure the health and safety of all customers and employees.

The final purpose of the ventilation system is to remove the smoke from the range so visibility is high and the targets can be seen.

Ventilation Systems and How They Work

Many range owners are aware of the purposes of a ventilation system but may have questions when it comes to the system types and designs.
The suggested air flow for a small arms range is an average of 75 feet per minute at the firing line. This air flow must be even from floor to ceiling (known as laminar flow) and have minimal turbulence. There have been two general approaches to the distribution of air that have been used within the industry.

The first is a plenum wall. Although this approach can work and some have successfully tested to provide laminar flow, the plenum wall has also been prone to problems. The main issue is when the access door to the range and the window from the range safety office have been installed they tend to create turbulent areas. This can disrupt the laminar flow, which can prevent the contaminants from being properly contained. There have also been problems where the range officer standing in one position has caused a lane to fail the exposure test.

The second method that has proven successful is the radial diffuser. This method disperses air into the range in a 180 degree radial pattern. These diffusers are custom built and tested to provide proper air flow at the firing line. It is critical to only use proven products that have been tested to achieve the laminar or even air flow at the firing line. This will ensure the safety of range employees and customers and also keep the range compliant with health and safety regulations.

When deciding on the design of the ventilation system, negative air pressure is also important. Providing negative pressure in the range is accomplished by designing more exhaust than supply air. Creating laminar air flow at the firing line will protect a shooter’s respiratory zone, but it will not keep contaminants created in the range from entering other areas of the building. The industry standard for this design is 10% greater exhaust than supply. The tighter the range area of the building is constructed, the less differential is necessary to maintain the proper pressure differential. Some ranges have been designed with the 10% differential, but the exhaust is filtered and there was no method of modulation for the exhaust based on filter loading. This caused the range to go positive within a week of a filter change. It is very important to oversize the exhaust fan and use a variable frequency drive or an inlet vein vortex damper to regulate the fan. This will control the amount of exhaust that is filtered and keep the air at a negative pressure differential.

The most critical component to keeping the range negative is a control system that can start up, stop, and maintain a negative pressure in the range at all times. The control system must also monitor the range conditions as well as sound an alarm and shut down if unsafe conditions are present.

The Economics of Range Ventilation

Price may be another factor in considering a ventilation system as they can be expensive. A range owner might think about just using a local heating, ventilation, and air conditioning (HVAC) contractor to install the system. Unfortunately, most local HVAC contractors do not have the required experience with shooting ranges to make everything work properly, and standard HVAC equipment by itself is not sufficient for the task. There are specialized custom components that must be manufactured and installed to exacting standards. Experts in the industry handcraft these custom parts on a per-job basis to meet the specific needs of each individual range.

If the system is too difficult for the range staff to use, chances are the staff won’t use it, or it won’t be used properly. The top names in the industry have made usability a priority to ensure each ventilation system is easy for the end-user to understand and operate. For example, Carey’s Small Arms Range Ventilation System features a single control switch that activates the entire ventilation system and indicator lights that turn on when the system is ready for use. A convenient digital interface screen displays the status of the ventilation system at all times and displays any errors, alarms, or unsafe conditions that might arise. If something happens, Carey’s can dial in to the ventilation system via a built-in modem to diagnose and make adjustments remotely.

Proper shooting range ventilation is essential. There are hazards and pitfalls that can be avoided only by companies with sufficient expertise and experience, so make sure to choose a team that can do the job right. The effects of poor ventilation in a shooting range are a serious matter, and potentially hazardous to the health of both range employees and customers. Lead poisoning in adults and children can cause digestive problems, high blood pressure, hearing problems, memory and concentration problems, and a host of other health issues. These hazards can be avoided if the range is ventilated properly. Without fail, an indoor range ventilation system must provide and maintain clean air for everyone in it. With a properly installed and functioning ventilation system, range owners can operate their range worry-free, assured the system is keeping the range, employees, and customers contaminant free and healthy.

Rely on the Experts for Help

There are hundreds of things to take into consideration when building a shooting range, but your top priority should always be safety. Before anything else, make sure your range is going to be safe for your customers, your employees, and the environment. If you are considering building a range, talk to the Action Target representative in your region and he will be happy to help you find the right equipment to fit your needs and budget. You can also use our Request a Quote form to get started on your range project today.

Please note, the tips included in this message have been found to be helpful for many clients throughout the years but may not apply in all situations. Please use judgment in determining which tips will be helpful in your particular situation.

]]>2Action Targethttp://www.actiontarget.com/?p=128392014-01-18T06:38:35Z2014-01-17T18:01:18Z Read More →]]>Yesterday was the very last day of SHOT Show 2014. It’s been a fun and eventful four days with range days, banquets, client meetings, new products, and plenty of giveaways. As it’s coming to a close, we’d like to thank everyone who stopped by. To those who weren’t able to make it, we hope to see you next year. Here’s a quick look at what happened for Action Target during SHOT Show 2014.

Action Target has been the official steel target of Industry Days at the Range (formerly Media Day at the Range) for several years and has donated more than 200 targets to SHOT Show to host the event. Each exhibitor is given a number of targets to use when demonstrating their firearms. Many bays were also equipped with paper and cardboard targets from Action Target’s subsidiary Law Enforcement Targets which is the official paper target of Industry Days at the Range.

Industry Days at the Range was a huge success in its first year as a two-day event. Members of the media were invited to the first day, and buyers were allowed to come on the second day to try out various firearms and systems.

The Action Target Industry Days at the Range Safety Award was presented to Adcore for the extra precautions they took to ensure every person who shot on their bay was fully briefed on range rules, emergency precautions, and gun etiquette. They also had eight combat medics on hand in case of an injury. In addition to the award, Adcore received credit toward the cost of next year’s spot at Industry Days at the Range.

Action Target went all out this year with a huge two-story booth that reached nearly 25 feet up tall.

One section of the booth included a shooting stall and target retriever setup featuring new stall designs from Action Target and innovative target retrievers from Action Target subsidiary Mancom Manufacturing. Current and potential clients were able to get a hands-on feel for what their own first-class shooting ranges could be with actual working equipment.

The first floor of the booth included TVs with education videos, places to sit and talk as well as a full wall of past performance examples.

The top floor of the booth included meeting areas where Action Target’s shooting range consultants could talk with their clients and discuss plans. A drafter was present in the booth to create custom range drawings there at the show allowing potential range owners to walk away feeling that their projects are one step closer to a reality.

The Action Target portable targets booth was just a stone’s throw away from the corporate Action Target booth. This year’s focus was on signing up dealers with the added benefit of free shipping for any order made at the show. The booth also featured a new pneumatic military target system and a sneak peek at the upcoming Action Target Military Strong steel target line.

The portable targets booth was hard to miss with giant cutouts of a shooter and PT Plate Rack extending beyond the 12′ backdrop. Several friends dropped by including Randi Rogers, Evil Roy, Razor Dobbs, Texas Triggers, Rob Leatham, Fateofdestinee, Panteao Productions, and the Firearms Radio Network.

Law Enforcement Targets had a strong presence at the show with plenty of steel targets and a full rack of paper and cardboard targets.

Corporate partner Ti Training had a prominent position in the Law Enforcement Targets booth where they showed off their simulated training system that allows users to use real firearms that have been modified with a laser and compressed air system for realistic recoil.

Thank you to all of our friends and especially the NSSF for putting on yet another fantastic SHOT Show.

As citizens rush to obtain their Illinois Concealed Carry License (CCL) many unwarily fall victim to instructors failing to properly administer the state mandated training requirements.

The Illinois State Rifle Association (ISRA) and the Illinois State Police have received numerous complaints that ISP “approved instructors” are taking shortcuts, skipping required training elements or simply signing off on CCL certifications without presenting any course material at all!

As one of the Senior State of Illinois Certified Master Firearms Instructors I feel obligated to take point addressing these issues to not only alert citizens of CCL instructor fraud, but also contribute to the education of ISP approved CCL firearms instructors state-wide.

Getting your Illinois Concealed Carry License

When people ask me “What’s the best way to find a reliable CCL instructor?” here’s the advice I give them: Take your time, do your research and don’t rush at the first open slot in a class. It’s better to find an instructor you are confident in and wait your turn to train with him / her.

When you find an instructor on the Internet that interests you, make sure that person is listed as an approved instructor on the Illinois State Police website. If they are not listed on the approved instructor list, but are offering Illinois CCL classes, then it’s a scam!

What is the instructor’s background?

Do the instructors have their credentials available for you to review on their website? If they don’t have their credentials posted on their website, ask them to provide you with a copy of their Professional Vita. If they decline to show you their Professional Vita, I’d seriously question considering them as the person you want to complete your CCL training with.

Keep in mind that the person you select to certify you for your CCL is the person that is required to retain your training records and will be one of the witnesses that will be subpoenaed to court to testify on your behalf. The selection process to secure your personal defense experts starts BEFORE you use deadly force, and begins with the person you select to certify you for your CCL!

When reviewing an instructor’s credentials, you also want to look at the instructor’s experience. Are you selecting a person that specializes in personal defense training? Can they demonstrate the length of their experience on this subject? Will that person be able to provide expert testimony in court on your behalf based on their established experience? You may want to consider avoiding inexperienced instructors with no background so you don’t end up being their crash test dummies.

Get familiar with the Illinois CCL law

Go to the ISP website and download the Illinois CCL Law PDF. It’s a lengthy document (over 160 pages) so I’m recommending students to copy it to a thumb drive and take it to their local print shop and have them print it out. Have the print shop copy it double sided on 3-hole punched paper so you can keep it in a binder. This will allow you to highlight the important issues you need to remember and make notes where needed.

Read the law and become familiar with it prior to attending your CCL certification course. Write down questions on topics you don’t understand and have them ready to ask the instructors as they cover those topics. You are not going to become intimate with this law over a 16-hour course. Ultimately, it will be up to you to know and understand the law.

Review the list of topics the Illinois CCL law requires you to learn

Go to the ISP website and download the Concealed Carry License Firearms Curriculum Approval PDF. This form outlines the curriculum elements that eachinstructor is required to present to their students in their classes by State law.

Print this form out and bring it with you to class and check off each element as the instructor presents them to ensure the instructor covers all of the elements you are required to learn.

Should the instructor miss any of the required elements that are listed on the Curriculum Approval form or fails to cover them in detail, make sure you ask questions about those elements until you are satisfied that you understand them.

If an instructor deliberately skips any of the elements they are required to teach or refuses to address your questions about elements they have failed to cover, then you HAVE NOT been properly trained as required by State law.

If this happens, I recommend that you immediately withdraw from the class, request that your tuition be refunded and find an instructor on the ISP website that is going to present the course materials correctly.

If you are the victim of ANY instructor transgressions described in this article, you should be aware that the Illinois State Police has investigators assigned to investigate these violations! Any ISP sustained complaints will result in that instructor’s ISP approval ID number being revoked and their name removed from the approved instructor list.

Tips for ISP Approved CCL Firearms Instructors

First and foremost, congratulations if you made the ISP approved instructors list. While many of you have worked very hard to become certified and registered to teach Illinois CCL courses, it is important to know that the bulk of the instructor transgressions that have been reported to the ISP have been committed by a very small percentage of approved instructors.

With that being said, here are some tips that can help you provide the most professional CCL training courses to your students.

Know the law and protect your students

There is A LOT of responsibility in teaching this program. As an instructor, you have to know the Illinois CCL law beyond a “working knowledge”. Instructors need to be able to understand the law at a level where they should not only be able to teach it, but also be able to explain what they presented as an expert during testimony at depositions and in a court of law.

An instructor must be able to demonstrate knowledge of the Illinois CCL law beyond the familiarization offered to students. If an instructor fails to demonstrate accurate knowledge of the law during testimony, how can the instructor testify (demonstrate) that his / her students were trained correctly?

If a student claims that they did what they were trained to do and it’s proven during depositions and / or court testimony that the instructor did not train the student correctly, the student is at fault for not understanding the law!

In turn, as soon as the student is found liable for punitive damages (or possibly criminally convicted) that student is going to file a vicarious liability lawsuit against the instructor for failure to train (i.e. improper training).

There are many cases that have influenced law enforcement training policy changes along these lines where police officers sued their agency and fellow officers for these very same reasons.

Instructors are responsible for EVERY student they certify! If one of your students is involved in a CCL related use of deadly force incident (good or bad) you can bet that the instructor that certified them is going to be subpoenaed to testify in that case.

Be thorough in your presentation and cover all CCL elements

Shortcuts are not an option, so don’t skip material or leave anything out. Present the Illinois CCL curriculum as required. Your students are relying on you to be the expert on this. Earn your students trust and give them the confidence that you have their back and they can rely on you if their case ends up in court.

So many instructors are bent on presenting their CCL programs at the minimum standards! If you read the ISP curriculum requirements, you will see that the ISP leaves the discretion up to the instructors to exceed those standards.

This means you can increase the number of training hours to include enhanced course elements; more dry-practice drills, more live-fire drills, extended lectures on combat mindset, situational awareness, conflict resolution, etc.

You don’t need to turn this into a 20 or 30 hour course, but to add another 1 or 2 hours onto your program to make sure your students have everything they need is just another way of showing how professional you are at what you do and that you care about your students safety and wellbeing.

Take pride in the program you present and your students will be proud to have trained with you!

Continue to build your instructor credentials

“As instructors, we are committed to serving our students. We serve our students by striving for excellence in training and being the best we can at what we do. We become the best by constantly training hard and seeking perfection in every task we complete. These are the traits that make us unique.”

- John Krupa III, Chicago Police Department, IALEFI Conference 2007

Whether you’re a brand new NRA Basic Pistol Instructor or you’ve been teaching for the last 20 years, you never stop training! The firearms training industry is constantly evolving and requires us to keep up with training trends and continuous maintenance of our skill-set.

Attend as many training courses as you can. Study what other instructors are doing and see how you can apply new training concepts to your Illinois CCL course. The more diverse your training background is the stronger presence you will have as a professional trainer and expert witness.

Join professional instructor associations such as the International Association of Law Enforcement Firearms Instructors (IALEFI) and the International Law Enforcement Educators & Trainers Association (ILEETA). Attend annual training conferences and network with your fellow instructors.

In the end, your instructor skills will only be as good as you allow them to be. Don’t let yourself fall into a comfort zone where you start thinking “I know everything I need to know about shooting and teaching”. So many instructors fall into this pit and many never make it out.

Where is the Illinois CCL program headed?

Ultimately, the Illinois CCL program will only be as good as we want it to be. If we allow incompetent instructors to breed incompetent CCL students the potential exists to generate negative case law that could result in stricter CCL restrictions or rescinding the Illinois CCL law altogether.

We have an obligation and responsibility to work together to protect this right that we have worked so hard to establish in Illinois. Let’s train smart, train safe and carry responsibly.

As always – stay safe.

About John Krupa III

John is a police officer with the Orland Hills Police Dept. (IL) and has over 23 years of experience in law enforcement. He has previously served as a patrol officer, rapid response officer, FTO and firearms instructor with the Chicago Police Dept. He is a recipient of the Award of Valor, Silver Star for Bravery and Distinguished Service Award for his actions in the line of duty. He is a certified Master Firearms Instructor from PTI and graduate firearms instructor from the Secret Service Academy, FBI, DEA and FLETC. He holds the rating of Distinguished Weapons Expert with the Department of Homeland Security and has presented numerous courses at training conferences across the country including ASLET, IALEFI, and ILEETA. John can be reached at – jkrupa@teamspartan.com

For more information about training courses offered by John Krupa, visit his website at www.TeamSpartan.com

The views and opinions expressed in this article are those of the author and do not necessarily reflect the official position of Action Target as a company.

]]>19Action Targethttp://www.actiontarget.com/?p=127042013-12-04T20:25:11Z2013-11-21T13:00:35Z Read More →]]>We are proud of every range we build. Hard work, dedication to quality and safety, along with expert knowledge go into every project. Out of all the shooting range projects Action Target completed in 2013, the following four ranges stood out as great examples of what shooting ranges can be and should be by adapting with the changing industry. Click on the photos to learn more about each range.

POINT BLANK

Point Blank in Cincinnati is owner Tom Willingham’s second shooting range. There are only four locations in the world that use the new Mancom AWD wireless target retrievers and this range is one of them.

Centershot Gun Range

Centershot Gun Range has two shooting bays so they can accommodate law enforcement and the general public at the same time and with different training scenarios.

Barracks 616

Barracks 616 was designed with opaque shooting stalls to provide privacy for shooters and PEPP sound dampening material creating a more comfortable atmosphere for shooters by reducing the reverberation generated by gun shots.

Shoot Straight

Shoot Straight in Fort Lauderdale is the seventh Shoot Straight location in Florida. This shooting range features 24 lanes rated for rifle and pistol use to provide customers the opportunity to shoot a wide variety of calibers in one location.

2013 showed continued growth in the shooting sport in part because of the new indoor commercial ranges opening up throughout the nation. They are not the old, dark, and foreboding shooting ranges of the past; they are comfortable and inviting for new and experienced shooters alike. There are many other great ranges that Action Target was a part of and we wish we could show them all off here but that would make for an extremely long post. To everyone we have had the opportunity to work with, we thank you.

]]>0Action Targethttp://www.actiontarget.com/?p=126662013-11-20T20:50:24Z2013-11-07T13:00:52Z Read More →]]>Public relations can be difficult no matter what industry you’re in, but for those who own shooting ranges and gun shops, it can be absolutely terrifying. It seems the majority of news stories about shooting ranges are purely negative and focus on battles over zoning, environmental concerns, community opposition, or violent crime. The media may seem to have complete control over the conversation, but there are things you can do to shed some positive light on your range and the industry in general. If you own a shooting range, work at a shooting range, or you are planning to build one, here are seven tips that will help you overcome the preconceived notions, myths, and fears that surround them.

#1: Educate your neighbors.

People fear what they do not understand. The majority of the resistance you will experience in building your range is often the product of a lack of understanding from misinformation. A quick online search will show the majority news stories that talk about shooting ranges center on how they create dangerous environments for children and communities because of the presence of guns or the possibility of bullets escaping the confines of the range. Do not be afraid to attend local civic meetings and community events or even go door to door to educate the public about your project and how it will benefit the community as a whole. It is important to be visual and factual in your presentation. Use pictures and graphs to illustrate your points rather than relying solely upon words. Always exercise caution when speaking to the public and local government officials. Before you attempt to communicate openly about your shooting range project, you should conduct or find research to determine the political atmosphere of your community. Depending on potential resistance, keeping a low profile may be the best course of action rather than attacking public perception head on.

#2: Know what makes your range unique.

When it comes to the media, it is not enough to say you’re building a “state-of-the-art” shooting range. You need to know what makes you unique from every other range that also claims to be “state-of-the-art.” Look closely at your equipment, business model, history, future plans, and services. Somewhere in those details is an angle that will draw the attention of the media. A great example of this is Eagle Gun Range in Lewisville, Texas. Owner David Prince contacted the media early and often but was met with complete indifference because several shooting ranges had already opened in the area in a fairly short amount of time. After a number of attempts, a reporter finally asked, “What makes you different from all the other ranges?” Prince began listing all the aspects that make Eagle Gun Range so great including safe equipment, training classes, inventory, and events like birthday parties. What caught the reporter’s attention were the events. “Birthday parties? Like, for children?”

What followed was a media frenzy. Not only did it catch the attention of the local news agencies, the story also found its way into the national limelight with coverage from ABC News, Yahoo News, Fox Business, U.S. News on NBC, The Blaze, and Guns.com. Even Jimmy Kimmel caught wind of it and featured a skit about the range called “Chuck E Norris” on his show. Obviously, not all of the coverage was positive, but it gave Prince a chance to talk about his range on a public stage and draw enormous attention before the range had even opened.

#3: Talk to the media early and often.

The media does not have to be your enemy. If you help them by providing a story that is newsworthy, they will help you. It is important that you reach out to them early in the process and approach them often. Invite them out to visit your range during different stages of the building process. Explain to them how your bullet trap works and why it is impossible for bullets to escape the range. Show them what makes your range unique. Give them the opportunity to shoot on your range (include both the reporter and the camera operator). Talk about how your range will protect the environment with your lead collection and ventilation systems. The more you get the media to your range, the more you can influence the conversation and educate the public.

#4: Host a grand opening event.

Holding a grand opening event is one of the best ways to get the attention of your local community and media. Don’t jump the gun, though. It’s generally best to have an unannounced soft opening with your grand opening celebration taking place a few weeks or even a month later. Delaying the grand opening will give you time to make sure everything works properly, shelves are stocked, and employees are trained. Coordinate with one of the main firearm brands you will carry to be on site during the event to do demonstrations or even hold raffles (if charging for raffle tickets, make sure you follow your state’s gambling laws). You can also draw attention by offering discounts or sales on merchandise, range passes, memberships, etc. Invite notable community members like the mayor and the chief of police and include them in an official ceremony like a ribbon cutting (or ribbon shooting). Once plans have been made, get the word out to the media. Research reporters in your area who would possibly be interested and send them an official invitation two weeks in advance that quickly details what will happen, who will attend, and why it is important. Send the invitation early in the week to avoid traditional end-of-the-week deadlines, and keep it as short as possible.

Hire a professional photographer to be at the event. Photography is often one of the most overlooked aspects of opening a range. Too often, a new shooting range opens and the only available photos are dark and grainy and were taken before construction was even complete on whoever’s cell phone happened to be handy. Invest in a good photographer to document your range and provide you with attractive photos that you can use on your website, in social media, and in the news. The better you can portray your range through photos, the more people will want to come.

#5: Be an expert on all things firearms to the media.

Your range doesn’t have to be the source of the news in order to get into the news. In today’s world, there is no shortage of news stories involving firearms in one way or another. Present yourself as a firearms expert to the media, and they will seek your opinion. Doug VanderWoude, OnTarget Range Manager for AcuSport and former owner of Silver Bullet Firearms, managed to get his range into Time Magazine. It wasn’t because his gun shop/shooting range did anything worthy of national attention but because VanderWoude actively contacted the media and presented himself as an expert in the field. So when Time Magazine began writing an article on booming gun sales, they came knocking at his door first. Merely owning a shooting range does not necessarily qualify you as an expert, however. Make sure you’re up to the task by reading as many publications about the firearms industry from as many different sources possible. Focus on politics, local firearms laws, trends, new products or innovations, and firearms makes and models. The more you can back up your personal experiences with trends and research, the better you will perform as an industry spokesman.

#6: Hold/support regular community events.

Continue to interact with your community regularly. Host various shooting groups (especially women shooting groups) at your range on specific days or nights. Hold IDPA, USPSA, Ruger Rimfire Challenge, or other competitions at your range if possible. Support local organizations like the Boy Scouts of America, law enforcement agencies, and veterans groups. Make sure you plan events well in advance to provide adequate time to advertise and plan them. If you do not give your community enough time to plan to attend or even the opportunity to find out about the events you hold, these will end up damaging you rather than benefiting you.

#7: Maintain Constant Contact.

Never stop building and strengthening your brand. Communicating with your customers, the community, and the gun industry outside of work will help build mutually beneficial relationships. There are too many ways you can do this to list all of them, but here are the ones we feel are most effective when used correctly:

Social media – Make good use of Facebook, LinkedIn, Twitter, Google+, Pinterest, and other platforms to provide an easy way for your customers and community to communicate with you. These are great places to talk about events, share pictures, and post how-tos. As the social media population continues to grow, it is ever more important to have an active presence.

Craft a newsletter – You do not have to publish a daily, weekly, or even monthly newsletter. It just needs to be consistent and expected. You and your staff are firearms experts, so share that knowledge as much and as often as you can. Newsletters are a great place to put a calendar of events to let people know what is happening at your range and when.

Spotlight your employees – You can do this in the newsletter, on social media, through the news, or in your business. If you have an employee that is a trained instructor, excellent with customer service, or anything else that is noteworthy, brag about them.

Listen to your customers – You have to listen to your customers and make changes based on what you hear. Your ability to adjust to the needs of customers will determine your success. Actively listen to their suggestions by providing a forum. Include a comments and suggestions section on your website, host surveys through social media, and ask every customer who comes through your doors what is most important to them.

No matter where you are at in your range project, it is never too late to take control of your public image. Remember that your reputation, image, and brand are all living things. The moment you stop feeding and putting effort into them is when they will start to work against you.

]]>0Action Targethttp://www.actiontarget.com/?p=126122013-10-16T15:46:33Z2013-10-17T13:00:09ZAccording to a recent study done by the National Shooting Sports Foundation (NSSF), “the landscape of target shooters has shifted.” With 20% of current shooters having taken up the sport in just the last five years, a new generation has emerged with a completely different demographic profile.
The study compares established shooters (more than five years of experience) with new shooters and shows that this new wave of shooting enthusiasts is often younger, female, and urban. Here’s a breakdown of the numbers:

Younger: 66 percent of new shooters fall into the 18-to-34-year-old category compared to 31 percent in the same age category for established shooters.

Female: 37 percent of new target shooters are female compared to 22 percent of established target shooters.

Urban: 47 percent of new target shooters live in urban/suburban settings versus 34 percent of established target shooters.

[caption id="attachment_12392" align="alignright" width="300"] Miles Hall poses with his wife at H&H Shooting Sports.[/caption]
For owners of shooting ranges and gun shops, this means that it is no longer “business as usual.” As customer demographics change, so must the industry.
Innovative shooting ranges and gun shops across the country have taken notice of the trend and are adjusting the way they do business. One such innovator is Miles Hall, owner of H&H Shooting Sports in Oklahoma City.
“Shooting is not a men’s only club anymore,” Hall said. “47 percent of our customer base is women.”
In response to the shift, Hall has made a concerted effort to upgrade his shooting range facilities and provide firearms training that meets the demands of the new generation of shooters.
“There’s a huge audience out there who want to shoot, and you’re going to have to have the right equipment to take care of them,” Hall said. “The shooting sport has changed, and you have to either be changing with it or you’re going to die in the past.”

How You Can Help

[caption id="attachment_12619" align="alignright" width="300"] (Photo taken remotely with an unloaded gun)[/caption]
As a company that not only manufactures shooting range equipment but also consults with range owners on every aspect of their businesses, we try to provide the most accurate information to help them succeed. In response to the industry’s shifting demographics, Action Target has created a survey to better understand the preferences of women when it comes to shooting range equipment, technology, and amenities.
Take the survey here.
Survey participants who qualify will receive a one-time use 20% discount to Action Target’s online store. The discount will be available through the end of the year.]]>According to a recent study done by the National Shooting Sports Foundation (NSSF), “the landscape of target shooters has shifted.” With 20% of current shooters having taken up the sport in just the last five years, a new generation has emerged with a completely different demographic profile.
The study compares established shooters (more than five years of experience) with new shooters and shows that this new wave of shooting enthusiasts is often younger, female, and urban. Here’s a breakdown of the numbers:

Younger: 66 percent of new shooters fall into the 18-to-34-year-old category compared to 31 percent in the same age category for established shooters.

Female: 37 percent of new target shooters are female compared to 22 percent of established target shooters.

Urban: 47 percent of new target shooters live in urban/suburban settings versus 34 percent of established target shooters.

[caption id="attachment_12392" align="alignright" width="300"] Miles Hall poses with his wife at H&H Shooting Sports.[/caption]
For owners of shooting ranges and gun shops, this means that it is no longer “business as usual.” As customer demographics change, so must the industry.
Innovative shooting ranges and gun shops across the country have taken notice of the trend and are adjusting the way they do business. One such innovator is Miles Hall, owner of H&H Shooting Sports in Oklahoma City.
“Shooting is not a men’s only club anymore,” Hall said. “47 percent of our customer base is women.”
In response to the shift, Hall has made a concerted effort to upgrade his shooting range facilities and provide firearms training that meets the demands of the new generation of shooters.
“There’s a huge audience out there who want to shoot, and you’re going to have to have the right equipment to take care of them,” Hall said. “The shooting sport has changed, and you have to either be changing with it or you’re going to die in the past.”

How You Can Help

[caption id="attachment_12619" align="alignright" width="300"] (Photo taken remotely with an unloaded gun)[/caption]
As a company that not only manufactures shooting range equipment but also consults with range owners on every aspect of their businesses, we try to provide the most accurate information to help them succeed. In response to the industry’s shifting demographics, Action Target has created a survey to better understand the preferences of women when it comes to shooting range equipment, technology, and amenities.
Take the survey here.
Survey participants who qualify will receive a one-time use 20% discount to Action Target’s online store. The discount will be available through the end of the year.]]>4Trevorhttp://www.actiontarget.com/?p=125722013-10-03T16:13:14Z2013-10-03T13:00:12Z

By Dave Staskievicz

Editor’s Note: Action Target has republished this article in its entirety with the permission of the author. Ideas, comments, practices, recommendations, etc. are the author’s own and do not necessarily represent those of Action Target.There are so many different types of "firearms instructors" that it's virtually impossible to give a standardized answer to this question. In no way do I think I have all the answers to this question. The purpose of this article is to simply get instructors thinking about possible answers.
Depending on the type of firearms instructor you are, your answers might be a little different. Just so we are all on the same page, a few examples of different types of instructors I'm referring to are hunter safety, trap, range safety, NRA, competition, defensive shooting, and tactical (law enforcement / military - life and death).
There are a wide variety of training doctrines and techniques to choose from - I won't talk about any of them. This article will focus on the different attributes that make up a professional firearms instructor.
As I look at it, there are levels and stepping stones in your instructing career. Generally speaking, I would venture to say some of the best instructors have law enforcement (LE) and/or military backgrounds. However, I'm sure there are exceptions out there.
The majority of my experience as a firearms instructor comes from the LE / military arenas. However, I do occasionally help out with hunter safety and even coach some trap. Over the years, I have tried to listen and learn from many colleagues and instructors. One of the first lessons I learned was that I don't know everything.
The first thing is to remember you can always learn something new. Never rest on your laurels, and always try to learn something that will make you a better instructor. Find a mentor or mentors and work on how you instruct. Every time I watch someone else teach, I'm trying to learn another way to communicate or relay information to the student. You can never stop learning and improving. I would never claim to be the best instructor, but looking back, I wasn't a very strong instructor when I first started.
In my opinion, there are a few areas that make or break you as a good, professional instructor. I'm going to break down and discuss a few of these.

Professionalism

Since we are trying to define what a professional firearms instructor is, it seems the first place to start would be to discuss professionalism. As I said earlier, there are many types of instructors which will alter some of the requirements. To begin with, we owe it to our students and our industry to have a clean professional appearance and attire. If you're honest with yourself, it's hard to disagree with the idea of showing a professional appearance. It's not difficult to wear a polo or other collared shirt. Wearing some sort of T-shirt or an untucked shirt just tells your students you're sloppy and unprofessional.
Professionalism also includes your documentation for the class. Every class needs a lesson plan and supporting documentation. Did you make a range safety plan and safety brief for your students and instructors? We can never afford to take safety for granted. Don't cut corners or fall back on the "do what I say, not what I do" motto. Always set the example for your students.
Be courteous and respectful to your students and other instructors. Never bash another instructor or their techniques - that just shows that you are unprofessional. Never contradict another instructor in front of students unless it deals with an immediate safety issue. During a break, take the instructor aside and privately discuss any difference or suggestions.

Evaluate Yourself - Keep an Open Mind

I have already mentioned that you can always learn something new. To do that, you need to continually reevaluate yourself as a firearms instructor. I put a date on all of my police recruit / instructor manuals to require myself to reevaluate the techniques, tactics, and gear every two years. If you haven't changed any of your curriculum in more than two years, you have most likely rested on your laurels and are now becoming a liability. Be open to evaluating different techniques.
Just because an instructor has the most years of service behind his name, it doesn't mean he is the best firearms instructor. This is especially true if there isn't an open mind to progress and change.

Evaluate Techniques, Tactics, and Gear

This area is critically important, especially for defensive and tactical firearms instructors. Realizing we need to keep an open mind about ourselves, we also need to keep an open mind about our techniques, tactics, and gear. As we look at new tactics, we always have to remember that some look really cool on a flat, sterile range when the students' heart rates are low. Always evaluate the validity of a new tactic or piece of gear before you introduce it into the classroom. Will the technique work when the student performs it with an elevated heart rate? Far too often, I've seen an instructor show students a "cool" technique that doesn't pass the common sense test.
The worst thing a professional firearms instructor can do is to fail to vet a new technique, tactic, or piece of gear. Many times, I've watched an instructor go to a school or seminar, learn some new tactic, and come back to start teaching it as the "new coolest thing" in the world of shooting. Usually, within a few weeks or months, the instructor realizes the technique isn't sound and may only work on flat, sterile ranges as opposed to real world situations. The problem is that the damage is already done. Every instructor is liable for what they have taught the students that have already completed the class. Good, professional instructors will vet any new technique before they go out and teach it to students. Consequently, they need to incorporate any changes into their lesson plans and stay consistent.
Think about this: if you're with a group of instructors evaluating different techniques or gear and you're always the one talking or you're never wrong, you just figured out the issue - it's YOU! If you run the training, you have to remember a good leader always depends on others to make you look good. Once you think you know everything, you are doomed. It's impossible for one person to know everything, and if you think you do and you're always right, you are the liability for your training program. Most of this comes down to leaving your ego at home. Remember, story time reduces training time.
As you update your curriculum, remember to have integrity. don't take credit for other people's work. Simply changing the name of a technique doesn't make it yours, so don't try to make a name for yourself that way. If you change the name of a technique, you will typically end up confusing your students anyway. This comes back to the ego again. The more you have to tell people how great you are, the more you are covering up your inabilities as an instructor or person.

Learning Environment

The most important thing a good firearms instructor can do is to help a student learn. Always remember, we must walk before we run. Breaking everything down into small tasks (modules) will go a long way to accomplish this goal.

Explain what you are going to do

Show them what you want them to do

Demonstrate what you want them to do

Have the student replicate what you want them to do in small parts (modules)

I still live by the old military adage we learned: KISS (Keep It Simple). We can drop off the last S. Trying to impress your students with big words only confuses the students and makes learning harder. There is no need to carry a dictionary on the range. It comes right back to the ego again.
Students always need to have a positive learning experience. For example, when teaching some of the basic fundamentals of firearms, we need to understand why a student's rounds are going to a certain location. A good instructor has learned how to break down the drills to help students learn why their rounds are always going to a certain place. Until a new instructor understands this, a simple shot analysis card can be an easy first step for learning.
Do I have all the answers? Absolutely not. If I ever thought I did, I would be a liability to myself and others around me. Remember, the purpose of this article is simply to get instructors to think about what a professional firearms instructor is and then take the time to evaluate themselves and their curriculum.
As for the idea of coming up with standards for firearms instructors, I don't think it's a very easy or feasible task. The biggest problem with this would be that there doesn't seem to be a good clearinghouse to standardize a professional firearms instructor.
Remember, as firearms instructors, our goals need to revolve around providing the best possible real world learning environment for our students. Teaching a student to shoot a firearm has a great deal of liability surrounding it. Having students use what they have learned from you in defense of their lives or another person's life is forever rewarding.
About Dave Staskiewicz
Officer Dave Staskiewicz is Range Master of the Omaha, Nebraska Police Department. He serves as the lead firearms instructor as well as the lead Taser instructor. Dave can be reached at dstaskiewicz@ci.omaha.ne.us.]]>

By Dave Staskievicz

Editor’s Note: Action Target has republished this article in its entirety with the permission of the author. Ideas, comments, practices, recommendations, etc. are the author’s own and do not necessarily represent those of Action Target.There are so many different types of "firearms instructors" that it's virtually impossible to give a standardized answer to this question. In no way do I think I have all the answers to this question. The purpose of this article is to simply get instructors thinking about possible answers.
Depending on the type of firearms instructor you are, your answers might be a little different. Just so we are all on the same page, a few examples of different types of instructors I'm referring to are hunter safety, trap, range safety, NRA, competition, defensive shooting, and tactical (law enforcement / military - life and death).
There are a wide variety of training doctrines and techniques to choose from - I won't talk about any of them. This article will focus on the different attributes that make up a professional firearms instructor.
As I look at it, there are levels and stepping stones in your instructing career. Generally speaking, I would venture to say some of the best instructors have law enforcement (LE) and/or military backgrounds. However, I'm sure there are exceptions out there.
The majority of my experience as a firearms instructor comes from the LE / military arenas. However, I do occasionally help out with hunter safety and even coach some trap. Over the years, I have tried to listen and learn from many colleagues and instructors. One of the first lessons I learned was that I don't know everything.
The first thing is to remember you can always learn something new. Never rest on your laurels, and always try to learn something that will make you a better instructor. Find a mentor or mentors and work on how you instruct. Every time I watch someone else teach, I'm trying to learn another way to communicate or relay information to the student. You can never stop learning and improving. I would never claim to be the best instructor, but looking back, I wasn't a very strong instructor when I first started.
In my opinion, there are a few areas that make or break you as a good, professional instructor. I'm going to break down and discuss a few of these.

Professionalism

Since we are trying to define what a professional firearms instructor is, it seems the first place to start would be to discuss professionalism. As I said earlier, there are many types of instructors which will alter some of the requirements. To begin with, we owe it to our students and our industry to have a clean professional appearance and attire. If you're honest with yourself, it's hard to disagree with the idea of showing a professional appearance. It's not difficult to wear a polo or other collared shirt. Wearing some sort of T-shirt or an untucked shirt just tells your students you're sloppy and unprofessional.
Professionalism also includes your documentation for the class. Every class needs a lesson plan and supporting documentation. Did you make a range safety plan and safety brief for your students and instructors? We can never afford to take safety for granted. Don't cut corners or fall back on the "do what I say, not what I do" motto. Always set the example for your students.
Be courteous and respectful to your students and other instructors. Never bash another instructor or their techniques - that just shows that you are unprofessional. Never contradict another instructor in front of students unless it deals with an immediate safety issue. During a break, take the instructor aside and privately discuss any difference or suggestions.

Evaluate Yourself - Keep an Open Mind

I have already mentioned that you can always learn something new. To do that, you need to continually reevaluate yourself as a firearms instructor. I put a date on all of my police recruit / instructor manuals to require myself to reevaluate the techniques, tactics, and gear every two years. If you haven't changed any of your curriculum in more than two years, you have most likely rested on your laurels and are now becoming a liability. Be open to evaluating different techniques.
Just because an instructor has the most years of service behind his name, it doesn't mean he is the best firearms instructor. This is especially true if there isn't an open mind to progress and change.

Evaluate Techniques, Tactics, and Gear

This area is critically important, especially for defensive and tactical firearms instructors. Realizing we need to keep an open mind about ourselves, we also need to keep an open mind about our techniques, tactics, and gear. As we look at new tactics, we always have to remember that some look really cool on a flat, sterile range when the students' heart rates are low. Always evaluate the validity of a new tactic or piece of gear before you introduce it into the classroom. Will the technique work when the student performs it with an elevated heart rate? Far too often, I've seen an instructor show students a "cool" technique that doesn't pass the common sense test.
The worst thing a professional firearms instructor can do is to fail to vet a new technique, tactic, or piece of gear. Many times, I've watched an instructor go to a school or seminar, learn some new tactic, and come back to start teaching it as the "new coolest thing" in the world of shooting. Usually, within a few weeks or months, the instructor realizes the technique isn't sound and may only work on flat, sterile ranges as opposed to real world situations. The problem is that the damage is already done. Every instructor is liable for what they have taught the students that have already completed the class. Good, professional instructors will vet any new technique before they go out and teach it to students. Consequently, they need to incorporate any changes into their lesson plans and stay consistent.
Think about this: if you're with a group of instructors evaluating different techniques or gear and you're always the one talking or you're never wrong, you just figured out the issue - it's YOU! If you run the training, you have to remember a good leader always depends on others to make you look good. Once you think you know everything, you are doomed. It's impossible for one person to know everything, and if you think you do and you're always right, you are the liability for your training program. Most of this comes down to leaving your ego at home. Remember, story time reduces training time.
As you update your curriculum, remember to have integrity. don't take credit for other people's work. Simply changing the name of a technique doesn't make it yours, so don't try to make a name for yourself that way. If you change the name of a technique, you will typically end up confusing your students anyway. This comes back to the ego again. The more you have to tell people how great you are, the more you are covering up your inabilities as an instructor or person.

Learning Environment

The most important thing a good firearms instructor can do is to help a student learn. Always remember, we must walk before we run. Breaking everything down into small tasks (modules) will go a long way to accomplish this goal.

Explain what you are going to do

Show them what you want them to do

Demonstrate what you want them to do

Have the student replicate what you want them to do in small parts (modules)

I still live by the old military adage we learned: KISS (Keep It Simple). We can drop off the last S. Trying to impress your students with big words only confuses the students and makes learning harder. There is no need to carry a dictionary on the range. It comes right back to the ego again.
Students always need to have a positive learning experience. For example, when teaching some of the basic fundamentals of firearms, we need to understand why a student's rounds are going to a certain location. A good instructor has learned how to break down the drills to help students learn why their rounds are always going to a certain place. Until a new instructor understands this, a simple shot analysis card can be an easy first step for learning.
Do I have all the answers? Absolutely not. If I ever thought I did, I would be a liability to myself and others around me. Remember, the purpose of this article is simply to get instructors to think about what a professional firearms instructor is and then take the time to evaluate themselves and their curriculum.
As for the idea of coming up with standards for firearms instructors, I don't think it's a very easy or feasible task. The biggest problem with this would be that there doesn't seem to be a good clearinghouse to standardize a professional firearms instructor.
Remember, as firearms instructors, our goals need to revolve around providing the best possible real world learning environment for our students. Teaching a student to shoot a firearm has a great deal of liability surrounding it. Having students use what they have learned from you in defense of their lives or another person's life is forever rewarding.
About Dave Staskiewicz
Officer Dave Staskiewicz is Range Master of the Omaha, Nebraska Police Department. He serves as the lead firearms instructor as well as the lead Taser instructor. Dave can be reached at dstaskiewicz@ci.omaha.ne.us.]]>0Brett Walkerhttp://www.rainboost.comhttp://www.actiontarget.com/?p=125882013-09-30T16:45:12Z2013-09-30T16:44:33Z

]]>0Trevorhttp://www.actiontarget.com/?p=125042013-09-18T20:54:17Z2013-09-19T13:00:12Z Read More →]]>Action Target’s annual Law Enforcement Training Camp ended Friday as instructors and trainees parted ways after another year of advanced firearms training.

This year’s LETC was attended by 128 law enforcement officers and firearms instructors from across the country and the world. Nearly 20 states were represented with officers from Hawaii and California to Florida and Pennsylvania. While LETC is traditionally a domestic law enforcement camp, as its fame has spread throughout the world, we’ve increasingly received requests to attend from foreign law enforcement agencies. This year, 12 officers from Canada and one officer from Brazil attended as well.

On Monday, Sept. 9, officers arrived at Action Target’s headquarters to sign in and pick up their gear which included personalized gun cases and water bottles. They were also able to tour the facilities where all of Action Target’s products are designed, engineered, and manufactured.

Some of the world’s finest law enforcement instructors teach at the camp every year. Firearms training professional Brian Hoffner, who has been an instructor at LETC nearly every year since the mid ’90s, encourages students to constantly learn more and to keep coming back to LETC every year.

“I tell my students, first of all, if you get one thing from every class, then this camp has been successful,” he said. “But you don’t stop there. You continue to be a sponge and you keep coming back to this LETC every year because you’ll pick up that one thing or more every time. And then you take it back and you share it. We lead by example, we save lives, we keep departments safe.”

Wednesday night, more than 30 officers at the camp put their skills to the test in the Dirty Harry shooting competition as they vied for free tuition at next year’s LETC. Participants were required to shoot a variety of reactive steel targets while moving among three separate stations. The officer with the fastest time would win free tuition to LETC 2013 with second and third place winning significant tuition discounts. For the fifth year in a row, a law enforcement officer from Utah Highway Patrol won the competition showing that home court advantage has its benefits even when it comes to shooting.

The classes themselves were anything but fun and games, however. LETC participant Dan Cord (who served in Fallujah, Iraq, before becoming the lead guitarist of the rock band American Hitmen) said he learned more in three days at the camp than he learned since joining the Marine Corps.

“When they said you’ll be able to do 2 in the chest 1 in the head in 1.68 seconds by the end of the day, I didn’t think it was doable. But by the end of the day, we were doing it. I’ve done more reloads and loads with a handgun in the past few days than I have in years. It’s amazing how you can train your motor skills and pretty soon you’re not even thinking about that, you’re thinking about the next target.”

The camp ended Friday afternoon with one final day of classes before attendees began their long journeys home to locations across the nation and the world.

We at Action Target were honored to have so many exceptional officers at this year’s camp, and we hope that each one took home something new that they can share with the men and women they serve with. Superior law enforcement training has always been one of our corporate missions, but we couldn’t make that happen without the continued assistance of our instructors and the participation of the world’s finest. To everyone that attended, instructed, or helped, we thank you and hope you enjoyed your time with us.

]]>7Action Targethttp://www.actiontarget.com/?p=124642013-09-10T16:05:11Z2013-09-05T13:00:57Z Read More →]]>As Illinois becomes the 50th state to allow the concealed carry of firearms, one shooting range a half hour out of Chicago is preparing for the influx of new shooters and turning heads in the process.

GAT Guns of East Dundee, Ill., recently added a monumental 39 new indoor lanes to its existing 24 making it one of the largest indoor shooting ranges in the country and the go-to destination for shooters near and far.

The new ranges, which were designed and installed by Action Target, include 50-yard and 75-yard bays with 14 lanes each as well as a 50-foot long tactical training range with 11 lanes. There is also a large classroom to accommodate the thousands of concealed carry permit applicants expected to come through the doors when the new law goes into effect on January 5.

“We foresaw a need for a full service training facility in the area,” GAT Guns General Manager Randy Potter said. “There’s nobody else around here that can take care of customers from A to Z as completely as we can. We have the training classes, the firearms inventory, the accessories, and now we have one of the most advanced firearms training facilities in the country.”

With the new Illinois concealed carry law requiring 16 hours of training (including live fire training on a shooting range), GAT Guns provides the ideal venue.

“Customers are blown away by the quality of the ranges,” Potter said. “The technology on our ranges allows shooters to control every aspect of their training. It’s an entirely new shooting experience.”

GAT Guns, which was founded in 1979, is already known as the Illinois headquarters of all things firearms with more than 6,000 guns in stock on any given day and 2,500 unique pieces on display.

“We consistently have folks from 150 miles south of here to the Wisconsin border and even as far west as the Mississippi River,” Potter said. “I attribute that to us being as unique as we are in size and scope as well as our commitment to professional customer service.”

GAT Guns originally began in nearby Hanover Park and moved to the current location in 1989 where owner Greg A. Tropino (and thus the acronym “GAT”) bought an old restaurant and retrofitted it into the two-story gun supercenter it is today.

“Greg’s told me in the past that when he originally bought the building, he had no idea what he was going to put upstairs in the original footprint,” Potter said. “We’ve outgrown that by 10 times now.”

With 63 total lanes and shooting bays located on both floors, GAT Guns has quickly become one of the most talked about ranges in the country. It’s even attracted the attention of R. Lee “The Gunny” Ermey from Glock who spent a day there in May to promote the range and sign autographs.

“We had over 1,200 people wait to meet The Gunny that day he was here. It was a very fun event,” Potter said.

Even more than entertainment and retail, however, the mission of GAT Guns is to provide a central location for firearms education and quality training.

Training courses provided at the range currently include NRA First Steps, women only classes taught by women instructors, five phases of tactical pistol, five phases of tactical carbine, introductory handgun, practical holster and soon, Illinois concealed carry classes.

The new shooting bays recently opened up to the public and are also available for law enforcement qualification as well.

PROVO, Utah – Aug. 15, 2013 – H&H Shooting Sports of Oklahoma City recently teamed up with Action Target, the world leader in shooting range development, equipment and services, to increase their shooting lane count from 55 to 61 making them one of the largest gun range and retail firearm stores in the nation.

Action Target’s six-lane addition to the H&H Shooting Sports Complex brings them to a total of 82,500 square feet and is the physical embodiment of their goal to grow the shooting sports. The 61 current lanes are not the typical shooting range variety, either. They have specific uses assigned to them from pistols to shotguns, archery, air guns and even black powder rifles.

“It wasn’t good enough to just do handguns, guests wanted to be able to shoot rifles, shotguns, black powder guns and bows too,” H&H founder Miles Hall said. “We really listen. Guests told us what they wanted and we kept adding lanes to meet those needs.”

For their guests (a term they use they use exclusively instead of customer), H&H is the mecca of the shooting sports world, a destination that attracted nearly 750,000 visitors in 2012 alone. H&H has also influenced the business side of the industry by becoming the model upon which many new ranges and stores are based.

“This complex shows the world that the gun industry still has validity, not just in Oklahoma, but everywhere,” Hall said. “These complexes are the new face of the industry and it is awesome that some folks want to duplicate what we have here back in their home states.”

While H&H Shooting Sports now boasts one of the largest commercial shooting ranges in the nation, it came from very modest beginnings. When Hall and his wife founded H&H in 1981 at the young ages of 20 and 18, it had a mere 10 50-foot shooting lanes. And it wasn’t until 15 years later, in 1996, that a retail store was added—a decision that set H&H on the path to becoming a hub of the shooting sports.

“If you listen to people and watch who they are and do what they want you to do, they’re going to take good care of you,” Hall said. “They’ve taken good care of us here.”

H&H (which stands for “Hers and His”) is especially conscientious of women shooters who now make up nearly half of its customer base.

“Shooting is not a men’s only club anymore,” Hall said. “47 percent of our customer base is women, and ethnically, it is all over the board. We love that our guests are as diverse as they are.”

Even with the evolving landscape of new guests, technology and products, H&H stays true to their educational goal which includes training and teaching shooters how to safely use firearms while keeping it fun.

“We understand the entertainment factor, but its really all about education,” Hall said. “No one has to participate in shooting sports. They do it because they want to, and we try very hard to make it a fun and enjoyable time for them.”

H&H has plans to add more shop space to accommodate a larger selection of gun safes that will increase their size to 90,000 square feet. Plans are also being made to add another six shooting lanes after retrofitting some of the older ones.

The grand opening of the new shooting lanes will be held Labor Day Weekend during normal business hours.

In the old days, if you wanted money to finance a project or new business (like a shooting range), there were only a few ways to do it. You could talk to local business investors, obtain a small business loan, or beg a rich uncle. And if none of those worked, then you put the project on the back burner and waited to win the lottery.

It didn’t matter that there were tons of people who wanted whatever product or service you had to offer. If the people with the money weren’t convinced, then you really didn’t have any other options.

In 1997, fans of the British rock band Marillion broke that norm. They wanted to see the band go on tour despite the untimely bankruptcy of their record label, so the fans paid for it themselves. They set up an online campaign where people could donate whatever amount of money they could afford, and within a short period of time, they had raised enough money to send Marillion on a 21-date tour.

It wasn’t long before others caught on and started websites to fund bands, albums, movies, and art projects. Inventions and games soon followed with the introduction of gadgets like the Pebble Watch ($10.3 million raised) and an online video game called Star Citizen which raised more than $14 million through crowdfunding campaigns on its own website as well as Kickstarter. Thousands of other campaigns have been successful in the few short years crowdfunding has existed with a total of $2.7 billion being raised in 2012 alone.

But it wasn’t until the JOBS (Jumpstart Our Business Startups) Act was signed in April 2012 that all of this meant much to small businesses. This new legislation opened the doors for startups to solicit equity financing from the general public pending implementation of regulations by the SEC. While that piece of the JOBS Act has yet to go into effect, small businesses are still finding ways to get their ventures off the ground through crowdfunding sites.

Business partners Rob Krop and Matthew Jones are doing just that with a campaign to build an indoor shooting range in Frederick, Maryland, called The Machine Gun Nest. The pair started the project with two goals in mind: build an indoor range in a neglected area and create responsible gun owners one experience at a time. To meet those goals, they decided to reach out to the community through crowdfunding.

“Right off the bat, there were really only two crowdfunding sites that would allow us to do what we wanted to do. It was Indiegogo and GoFundMe,” Krop said. “One of the big reasons we chose Indiegogo was because they had better reviews, we saw better products, we saw more activity, and we also saw larger donations.”

Indiegogo allows people to donate to The Machine Gun Nest’s campaign by purchasing one of several perks including pistol and machine gun rentals, one year memberships, family memberships, and lifetime memberships. They also offer more extensive perks for larger donations of $5,000 and $10,000 like premier access to new machine guns and having a shooting lane named after you for sponsor donations.

The Machine Gun Nest has seen initial success with nearly $22,000 raised in the first 24 hours of the campaign being launched, but beyond donations, their campaign through Indiegogo has increased the project’s visibility and built awareness among their future customers.

“This provides a venue where we can not only raise capital, but we can raise awareness and reward people for believing in us before the project is created by giving them discounts for their donations,” Jones said. “It creates awareness. It creates a buzz. And everyone can see it happen right there on our campaign. They see dollars that are going toward something that they also care about.”

Other shooting ranges have attempted to finance themselves through Indiegogo in the past, but only one managed to raise more than $195 after a full 60-day campaign. The difference with The Machine Gun Nest campaign, Krop says, is that they’re hitting the pavement and talking to people about it in person as well as online.

“One of the things that has really helped us is just getting out in front of people. We got a booth at the local gun show and that was huge. We got a great response. People seeing that we’re moving forward and that we’re out there in person gave a lot more validity to what we’re doing, and people felt more comfortable donating,” Krop said. “The more we get out in front of people and talk to them, the more they see that it’s a real thing and not just something online.”

For both men, that determination comes from more than just a desire to own a profitable business.

“This is a cause as well as a business, and it matters to us,” Jones said. “We want to create an environment where we can show safe and proper use and training for firearms so the public can see that firearms do have a place in the hands of responsible citizens.”

Only 43 days are left in the campaign, and Krop and Jones both plan to continue face-to-face and online efforts to reach their campaign goal of $500,000 – a very tall order in the world of crowdfunding – but whether they reach their goal or not, they still plan to open the shooting range with the help of community investors.

Opening the range may not be their biggest achievement, however. The Machine Gun Nest has the chance to become the first shooting range ever to be successfully financed through crowdfunding and may pave the way for other ranges like it. With crowdfunding expected to explode in the next year and with the implementation of public equity financing coming soon, the shooting range industry has a unique opportunity to bypass traditional financing options and get direct support from the shooting community itself. While there are likely to be many failed campaigns along the way, there will also be those who rise to the top and pioneer a new business model for shooting ranges everywhere.

Proper training begins with proper facilities and equipment. For law enforcement agencies, the fiscal year is coming to a close – making now a great time to use that extra budget for needed range equipment, upgrades, and services.

For agencies looking to upgrade while still saving money, Action Target offers a number of programs to help law enforcement departments supplement their budgets without skimping on their ranges.

Recycling brass is a great way to reduce the overall budget without cutting costs – and if done right, can mean more money for the range. Action Target’s brass trade-in program allows departments to recover money on their spent brass by arranging to have it picked up and sent to Southern Belle Brass. The department then receives credit from Southern Belle Brass that can be used toward any Action Target product or service including portable targets, range services, spare parts, or even range upgrades. Credit earned through the program never expires and can be accumulated over time for larger purchases. One agency accrued over $60,000 through brass trade-in alone.

The process is simple. The range master collects the spent brass and securely fastens the containers to a pallet. The range master then contacts Action Target at 801-705-9113 and schedules a time for the brass to be picked up. The brass is taken to Southern Belle Brass, inspected, and weighed. If the shipment is more than 1,000 pounds, Southern Belle covers the freight charges. If not, the freight cost can be taken out of the credit received. The range master is then contacted by Action Target with the credit amount based on the net weight of the brass which is competitively priced and can be up to $1.00 per pound.

Guns and ammunition can also be converted to credit. Action Target works with PoliceTrades.com to help agencies receive revenue from ammunition, duty firearms, confiscated guns, and even restricted Class 3 weapons.

PoliceTrades.com works through a bidding process. An agency sends a list of firearms it is looking to remove, and PoliceTrades.com sends it to a bid network of Federal Firearms Licensed Dealers (FFLs). FFLs then bid, and the highest bid is presented to the agency for review. Once accepted, the agency ships to the FFL and receives credit toward Action Target products and services. This process works for both duty and confiscated firearms. A similar process is available for Class 3 firearms (select-fire and short barrel rifles and shotguns). PoliceTrades.com handles all of the ATF Form 5 transfer paperwork, so departments don’t have to worry about trudging through all of the red tape.

PoliceTrades.com also has a parts stripping and destruction program. Agencies can receive revenue through having old or confiscated firearms destroyed. Guns are stripped of valuable parts such as the slide, recoil springs, grips, and magazines while the serialized frame of the firearm is destroyed. The agency receives revenue from the parts as well as a certified letter detailing the serial numbers of the firearms and the date they were destroyed.

For more information on the brass trade-in program, the PoliceTrades.com programs, or any of Action Target’s products and services, call 801-705-9113 or contact Chad Burdette at chadb@ActionTarget.com.

]]>0Trevorhttp://www.actiontarget.com/?p=119552013-09-24T21:03:51Z2013-07-07T13:00:52Z Read More →]]>With so many lives on the line, proper law enforcement firearms instruction is absolutely crucial to any police department’s ongoing training efforts. That is why Action Target has hosted its Advanced Law Enforcement Training Camp (LETC) for more than 20 years. This September, from the 9th to the 13th, marks another year as law enforcement departments from across the country and the world meet at Action Target’s headquarters for unparalleled advanced firearms training.

LETC is designed to aid department firearms instructors in their training effectiveness and skill – and to pass that on to officers in their own agencies. Classes are geared toward getting participants out of their comfort zones and pushing beyond their current skill levels. Past classes have enabled even the most experienced professionals to excel further and improve.

J.C. Boylan, Range Master from Maricopa County, Arizona, participated in LETC 2011. “The firearms training and range were excellent,” Boylan said. “I have been a firearms instructor since 1984 and trained with some outstanding trainers…I can say because of Action Target’s LETC, I became a better and more confident shooter as well as a better firearms instructor.”

Participants choose four eight-hour classes to attend from the 11 offered.

“The intensity of the conference was welcomed, and it was a true privilege to be among the world’s best instructors in the business,” Detective Juan Lopez said. “The training was beyond thorough, [Action Target’s staff’s] hospitality was over the top, and this training was hands down the most bang for your buck. The detailed lesson plans helped me to document and remember what I learned at the conference so I can continue to develop my skills as well as pass this training on to our officers who were unable to go. This was nothing less than the ultimate training experience and every range instructor’s dream.”

A $500 tuition provides:

Four eight-hour classes taught by world class firearms instructors (choose from selection of 11)

Six meals (four lunches, BBQ dinner, and the closing banquet)

LETC “Dirty Harry” competition

LETC collectible T-shirt

Official certificate of completion signed by instructors

Collaboration with training professionals across the country

Attendees are required to bring their own weapons and ammunition. If the current ammunition shortage is preventing you from attending, please contact us as we may have a solution for you through Salt Lake Wholesale Sports for most common handgun and rifle calibers.

Registration is currently underway. Go to www.ActionTarget.com/calendar and follow the link under the “More Info” column for Sept. 9 – 13. Submission instructions are located at the bottom of the page. Contact Dallon Christensen at dallonc@actarg.com for any registration questions or concerns including ammunition needs. LETC is limited to the first 160 paid applicants, and classes are first-come first-served. Slots are filling up fast, so register today!

While primarily geared toward law enforcement firearms trainers, all law enforcement are invited to attend. Join us for a week of top-notch firearms training!

]]>3Trevorhttp://www.actiontarget.com/?p=115892013-06-15T16:28:06Z2013-06-15T13:00:42ZAction Target is reporting less scrap and more arc-on time through the use of Hypertherm’s TurboNest software, part of the Hypertherm family of software products.
Action Target is reporting less scrap and more arc-on time through the use of Hypertherm’s TurboNest software, part of the Hypertherm family of software products. In the past, the company manually nested its parts, as Tyler Haderlie, an associate process engineer explains. "We were nesting our products on the burn tables manually, which would take up to an hour between burns.”
The process was not only time consuming, but so inefficient it left the company with a lot of scrap metal. The company decided to use TurboNest so a computer could figure out the best way to nest its parts. This helped Action Target significantly reduce its steel consumption. In addition, Action Target was able to take advantage of the CAM software’s advanced editing features.
“Before we purchased TurboNest we were seeing average torch-on times in the low 30 percent range. Now…we are averaging in the low 70 percent range on both tables! Our capacity, on these two tables, is better than it has ever been,” Haderlie explains. “TurboNest was the easiest, and smartest, investment we have made for the burn tables.”
TurboNest nesting software provides mechanized cutting users with an efficient and intuitive solution for profiling operations. The full-featured intermediate level nesting software is configurable to meet business needs, and backed by high quality technical support. Benefits of the software include better productivity, improved part quality, and increased cost savings. TurboNest also features a straightforward user platform, thoughtful screen layout, and intuitive navigation.
TurboNest has been one of the industry’s leading intermediate nesting software products for a number of years, offering best-in-class performance and reliability with a straight-forward, easy-to-use design. TurboNest is also a component of Hypertherm’s Built for Business™ Integrated Cutting Solutions,. Learn more about TurboNest at http://www.hyperthermcam.com.
This press release has been republished with the permission of Hypertherm.For more information, please contact Michelle Avila at PR@Hypertherm.com.]]>Action Target is reporting less scrap and more arc-on time through the use of Hypertherm’s TurboNest software, part of the Hypertherm family of software products.
Action Target is reporting less scrap and more arc-on time through the use of Hypertherm’s TurboNest software, part of the Hypertherm family of software products. In the past, the company manually nested its parts, as Tyler Haderlie, an associate process engineer explains. "We were nesting our products on the burn tables manually, which would take up to an hour between burns.”
The process was not only time consuming, but so inefficient it left the company with a lot of scrap metal. The company decided to use TurboNest so a computer could figure out the best way to nest its parts. This helped Action Target significantly reduce its steel consumption. In addition, Action Target was able to take advantage of the CAM software’s advanced editing features.
“Before we purchased TurboNest we were seeing average torch-on times in the low 30 percent range. Now…we are averaging in the low 70 percent range on both tables! Our capacity, on these two tables, is better than it has ever been,” Haderlie explains. “TurboNest was the easiest, and smartest, investment we have made for the burn tables.”
TurboNest nesting software provides mechanized cutting users with an efficient and intuitive solution for profiling operations. The full-featured intermediate level nesting software is configurable to meet business needs, and backed by high quality technical support. Benefits of the software include better productivity, improved part quality, and increased cost savings. TurboNest also features a straightforward user platform, thoughtful screen layout, and intuitive navigation.
TurboNest has been one of the industry’s leading intermediate nesting software products for a number of years, offering best-in-class performance and reliability with a straight-forward, easy-to-use design. TurboNest is also a component of Hypertherm’s Built for Business™ Integrated Cutting Solutions,. Learn more about TurboNest at http://www.hyperthermcam.com.
This press release has been republished with the permission of Hypertherm.For more information, please contact Michelle Avila at PR@Hypertherm.com.]]>0Trevorhttp://www.actiontarget.com/?p=115672013-06-01T13:00:39Z2013-06-01T13:00:38Z Read More →]]>

Nashville ArmoryCredit: The Firearm Blog

Writer Alex C. of The Firearm Blog, one of the most popular gun related blogs in the world, recently took an afternoon to check out Nashville Armory, Tennessee’s newest shooting range installment. Nashville Armory has only been open for a few short months but is already making a huge splash in the firearms community because of its friendly environment and unmatched range technology. The 15,000-square-foot facility boasts a huge inventory of guns, ammo, shooting accessories, and even a shooters’ lounge where customers can grab a snack and a drink. Besides the retail and amenities, however, Nashville Armory’s claim to fame is its advanced indoor shooting range. The indoor range features two 75-foot bays with eight lanes each, a Total Containment Trap from Action Target, bulletproof glass shooting stalls, wireless target retrievers from Mancom (a subsidiary of Action Target), and 75-cubic-feet a minute ventilation provided by Carey’s Small Arms Range Ventilation.

Over the course of my life, I have probably waddled into no fewer than twenty or so indoor gun ranges. I love a quick visit to an indoor range to test a few pistols, have a short bit of fun, and get out quickly because the facility is usually either too hot or cold (depending on time of year), filled with lead particles and spent powder in the air that seems to linger forever, or be so dark and dank that at longer ranges you can barely see the holes you punch in the target. I am proud to say that on the advice of a friend of mine I got to check out what I believe may well be the finest gun range I have ever set foot inside. On Monday, May 6th I hopped on a plane and flew from Dallas to Nashville to check out this facility that I had only seen a few photos of hoping that it would be all it was cracked up to be. Let me tell you that without a doubt, it was.

Gary is the owner of Nashville Armory, but you wouldn’t know it if you were an unassuming patron. You see, Gary says that he likes to meet all of his customers at the door with a smile taking to the Walmart-greeter method (his words, not mine), and immediately you feel welcome. This stands in contrast to some other gun shops/ranges where the staff makes you feel privileged for being allowed to patronize their establishment.

Employees pose with their favorite gunsCredit: The Firearm Blog

Now what makes Nashville Armory different you might ask? Well, I asked the very same question to Gary and he said simply this: “I wanted to set out and build the Apple Store of gun ranges; A one stop shop for firearms, equipment, classes, and training that would be family friendly and inviting”. Now that is a bold statement, but Gary has made it work and after the tour it is easy to understand how.

]]>0Trevorhttp://www.actiontarget.com/?p=115262013-05-25T13:00:52Z2013-05-25T13:00:23Z Read More →]]>Red Dot Firearms of Layton, Utah, joins the short list of gun ranges in Davis County

PROVO, Utah – May 22, 2013 – Davis County, Utah, recently welcomed a new kind of business to one of its largest shopping districts. Now you can get all of your grocery shopping done and hit the indoor shooting range all in the same place.

Red Dot Firearms, located just off I-15 exit 331 in Layton, recently opened its retail gun store and a 25 yard indoor shooting range capable of handling both handgun and rifle rounds including .5o BMG.

“We are the only retail firearms store in the area besides some of the big box stores, and we were the first place ever to apply for an indoor range license in the county,” owner Denny Wanlass said. “We felt like it was time people in the area had another option.”

According to Wanlass, many shooters in Utah have started moving their weekend shooting ventures away from public lands due to wildfires and other concerns, which means a higher demand for indoor ranges like Red Dot Firearms.

The ventilation system blows refrigerated air from the rear of the range to the bullet trap where it is filtered to prevent shooters from being exposed to hazardous lead dust.

“A lot of people just drive out to the desert to shoot, but last summer, several wildfires were blamed on target shooting. Whether true or not, it’s still driving many shooters away from the wilderness areas and indoors,” Wanlass said. “That combined with the closures of public land and the increase in gas prices make our indoor range the perfect alternative.”

Shooters transitioning from the outdoors also get the added benefit of a climate controlled environment and a ventilation system installed by Carey’s Small Arms Range Systems that exceeds NIOSH, EPA and OSHA standards.

“We wanted a good ventilation system because we take our customers’ health very seriously,” Wanlass said. “Just about every person who has come out of there has said, ‘I love being in a range where I can breathe!’”

The Total Containment Trap is capable of handling handgun and rifle rounds including .50 BMG.

“Throughout the course of our research, it was clear that there really isn’t anyone else besides Action Target that is worth using,” Wanlass said. “The equipment on our range is second to none, and that means our customers can shoot with complete confidence that their safety is never going to be jeopardized.”

Red Dot Firearms is now open Monday through Friday from 10 a.m. to 8 p.m. and Saturday from 10 a.m. to 6 p.m. Classes in concealed carry, personal defense, hunter’s safety and more will be held regularly.

]]>2Trevorhttp://www.actiontarget.com/?p=115002013-05-16T13:00:33Z2013-05-16T13:00:28Z Read More →]]>When it comes to steel targets, it is important to understand there are crucial differences in the quality of the steel used to make the targets and the design of the targets themselves. In an age where it seems everyone “knows a guy” who can make steel targets for them out of a welding shop, understanding the facts about steel is even more important. Steel targets can be perfectly safe and a fantastic training tool if done right, but they can also be extremely dangerous if done wrong. Here at Action Target, we have been designing and manufacturing steel targets and tactical training systems for nearly 30 years. Here are some of the things we’ve learned along the way.

TRUTH – THERE IS A SIGNIFICANT DIFFERENCE IN THE QUALITY OF STEEL BEING USED

Unfortunately, there are steel targets out there that are poorly designed and are made of inferior steel. Homemade targets from local welding shops are usually the culprits, but some commercial target manufacturers use inferior steel as well. Because these targets are vulnerable to cratering, pocking, and general deformation, they are very dangerous and should be avoided. Any steel with a Brinell hardness rating under 400 falls into this category, including standard “T-1″ steel with a hardness rating in the 300 range.

After many years of experimenting to find the best solution, most major manufacturers of dependable, high quality steel targets now use steel with a Brinell hardness rating of at least 400. A few premium quality manufacturers use steel with a higher Brinell hardness rating of 500 or even 550. Fewer than 10 steel mills in the world can provide quality AR500/550 steel. Action Target has direct relationships with many of these suppliers which allows us to purchase steel mill direct. Steel of this quality is always certified by the plant that created it, however, at Action Target we conduct independent hardness testing on every shipment we receive. If the steel does not meet our ballistic standards, we reject the entire order and send it back.

Other steel certifications like “Magnum Steel” or “Extreme Steel” are merely marketing terms added by the manufacturer. When all the rhetoric is boiled away, there are manufacturers who use steel that is not appropriate for targets, and there are those who use steel that is. Make sure you know the difference.

PROPER DESIGN IS CRITICAL

Even the best steel can’t compensate for poorly designed targets. There are several unavoidable principles that must be followed to create targets that are as safe and durable as possible.

All Action Target steel targets are designed for predictable splatter. There are never any exposed bolts, clamps, or brackets on the shooting surface, and the target leans forward slightly to dissipate some of the bullet’s energy.

There are two things manufacturers can do to ruin the smoothness and flatness of a steel target. First, they can use inferior steel that will crater, pock, and deform. Second, they can put brackets, clamps, or bolts in the way of the shooting surfaces. Remember, anything that can be shot will be shot. Why is this an issue? Because you can do a reasonable job of predicting and protecting against a bullet’s splatter pattern when it hits a flat, uniform surface. If the steel is damaged or if anything else is in the way, all bets are off. Bullet fragmentation and ricochet are inherent and acknowledged issues when shooting on steel targets. Proper target design helps you address those issues with the highest degree of safety possible.

When a bullet strikes a steel target that is completely stationary at a 90-degree angle, all the bullet’s energy goes directly to weakening that point on the steel. If the target is completely stationary but is positioned at less than a 90-degree angle, a portion of the bullet’s energy at impact is deflected rather than absorbed. If the target is positioned at slightly less than a 90-degree angle AND the target is able to move on impact, a much larger portion of the bullet’s energy is deflected rather than absorbed.

NO STEEL TARGET IS INDESTRUCTIBLE

Without exception, every steel target out there today can be damaged. Steel hardness and proper design can both be defeated by misuse and/or abuse of the target.

Excessive concentrated heat alters the steel’s hardness properties and results in damage to the target’s face. The amount of heat generated is proportional to the speed of the bullet, which is why rifles cause more damage to steel targets than handguns.

TRUTH – RIFLE DISTANCE ON STEEL TARGETS IS NOT AN EXACT SCIENCE

Even though this target is made of AR550 armor steel, shooting too close or shooting with piercing rounds has caused severe damage to its shooting surface.

No matter what anyone tells you, shooting a steel target with a rifle – even at 100 yards – can damage your target, even if it has a Brinell hardness rating of 550. You must be very careful about your choice of steel and ammunition! Even with 550 Brinell steel and the target mounted at a significant angle, some damage is still possible, even at 100 yards. For best results, use only steel targets that are specifically designed for use with rifles.

With so many complex variables like ammunition type, rifle manufacturer, barrel length, bullet velocity and so on, it is virtually impossible to establish a set distance for shooting rifles on steel targets. To determine what works best with your specific equipment, we suggest the following: Fire a test shot from 100 yards and then examine the target. If there is no damage, move in a few yards and fire another test shot. Repeat the process until you find the optimal distance for your combination of rifle and ammunition. Some people may be comfortable with a certain amount of dimpling on the steel. Minor damage to the shooting surface will not create a shooting hazard if you are shooting at 100 yards, but if can be very dangerous if you choose to shoot at close range with a handgun on the same target. Even if your steel targets have only minimal rifle damage, they should never be used for closer distance handgun training.

Many types of frangible ammunition, particularly for rifles, are lighter than regular lead ammunition. Remember that lighter bullets can mean greater speed, which means more heat, which can mean damage to your steel target. Just because frangible ammunition is designed to break up on impact doesn’t mean the distance requirements do not apply. You should follow the exact same rules with frangible ammunition as you do with any other.

TRUST THE EXPERTS

When it comes to your safety, don’t settle for the advice of your local welder. Steel targets can be fun and safe as long as they are made of quality steel and designed to produce predictable splatter. In fact, steel targets can be one of the greatest tools for firearms training, but they have to be manufactured correctly. Shooting on poorly designed targets made of inferior steel can result in severe bodily harm. Here at Action Target, your safety is our biggest concern. We have decades of experience manufacturing steel targets, and we constantly conduct ballistic research to make sure the steel we use meets our standards and your expectations. If you are looking for a steel target, trust us to point you in the right direction.

]]>2Action Targethttp://www.actiontarget.com/?p=113432013-05-09T21:37:26Z2013-05-09T13:00:01Z Read More →]]>Building a shooting range can be a daunting task. There are so many different things to consider and decisions to make that it can become a little overwhelming. One issue that seems to confuse potential range owners the most is bullet containment. Without a doubt, bullet containment is the most important aspect of every indoor and outdoor range. Proper containment of fired rounds means safety for your employees and customers, but with so many different types of bullet traps available on the market that promise to do this or that, choosing the right system can be hard. The purpose of this article is to provide accurate information and valuable education by examining various bullet trap theories, technologies, and applications in an objective manner.

The following information represents the views and opinions of Action Target based on our experience and observations. You are encouraged to conduct your own research and speak with other users about their experiences with the various bullet trap technologies presented.

Rubber Lamella Trap

With this trap, tightly grouped rubber curtains or lamellas are hung from a support structure to create a bullet stopping barrier. As bullets pass through the layers of rubber strips, their energy is dissipated until they come to a stop. A steel plate is mounted at the back of the trap to block rounds that make it through the lamellas.

Because rubber is destroyed every time you shoot into it, the rubber strips are quickly shredded under any kind of moderate to heavy use. One of the most quoted features of rubber traps is that bullets don’t fragment on impact like they do on steel. This is true until bullets start impacting other bullets already embedded in the rubber.

Regardless of the application, the use of a rubber bullet trap introduces a very real fire hazard that must be considered and dealt with appropriately

The benefits of a lamella trap include its small floor space requirement, and the ability to capture some bullets whole.

Vertical Rubber Granule Trap

Another European design uses a large steel chamber filled with chopped rubber and a penetrable rubber sheet across the front the keep the rubber granules in place.

The trap works the same way a sand berm works, except the sand is replaced by granules of chopped rubber and the face of the trap is vertical. Like the rubber lamella trap, the front skin of the rubber granule trap is permanently damaged each time a bullet is fired into it.

As larger and larger holes are created in the front skin, rubber granules can spill out and large bulges can develop as the structural integrity of the trap is compromised. Regular patching and repair is often required to keep the granules in the chamber.

As the granules settle, areas of dangerously low density can form at the top of the trap causing rounds to pass through the rubber and escape out the back. To clean the trap, bullets must be mined and separated from the rubber then disposed of properly.

The benefits of a vertical rubber granule trap include its small floor space requirement, the ability to capture some bullets whole, and reduced lead dust levels.

Rubber Block Trap

The rubber block trap is similar in concept to the rubber granule trap, except the rubber granules are molded together to form a solid object. The rubber blocks are stacked on top of each other to create a wall that serves as the bullet trap. When a bullet is fired into the blocks, it is stopped and stored within the block itself. Like all rubber traps, the blocks are damaged with every shot and large holes can quickly develop, severely limiting the trap’s ability to stop bullets. As the holes get larger, the blocks get weaker and the whole wall tends to collapse under its own weight.

The benefits of a rubber block trap include its small floor space requirement and the ability to capture some bullets whole.

Wet Funnel Trap

The wet funnel trap incorporates gently sloping steel plates that reduce bullet fragmentation on impact. As bullets hit the plates, they are directed to the narrow end of the funnel and enter a deceleration chamber where their energy is dissipated.

While the upper impact plates remain dry, the lower plates are constantly flooded with a water and oil mixture that is intended to lubricate the steel. The water is continually recycled as it flows down the plates and into a holding tank where it is electrically pumped out and again sprayed on to the plates.

On indoor ranges, some wet trap owners report that the increased humidity can leave an oily film on the rest of the range and may cause HEPA filters in the ventilation system to clog. They have also discovered that frangible ammunition can cause problems because the powder created by disintegrating bullets mixes with the water and hardens into a cement-like substance that requires an extremely difficult cleaning process.

It has been recommended to treat the water with chlorine to prevent algae in warm climates, and antifreeze to prevent freezing in colder climates. These substances combine with the water, oil, and lead, and can create a significant hazardous waste problem.

The benefits of a wet funnel trap include the durability of steel, reduced bullet fragmentation, reduced lead dust levels, and the ability to handle larger calibers.

Weaknesses include its higher cost, large floor space requirement, water treatment chemicals, increased humidity, problems with frangible ammunition, maintenance of the electric pumps and filters, and its nonmodular construction.

Vertical Funnel Trap

Instead of a continuous horizontal funnel, this trap uses a series vertically oriented funnel boxes to gather the bullets. As with a horizontal funnel, bullets are deflected by the impact plates into a deceleration chamber at the back of the trap where they are collected and stored.

The angles of the impact plates are not as severe as a venetian blind or escalator type trap, but they are more severe than other modern steel traps so bullet fragmentation on impact can still be an issue.

As individual chambers are mounted next to each other, vertical edges that run from the top to the bottom of the trap are created. These edges can pose a significant ricochet hazard. Additionally, the individual chamber design prohibits any cross-lane shooting and greatly limits the flexibility and functionality of the trap as a whole.

The benefits of a vertical funnel trap include the durability of steel, easier lead collection, and a smaller floor space requirement.

Weaknesses include bullet fragmentation, no close-range shooting, and no cross-lane shooting.

Rely on the Experts for Help

There are hundreds of things to take into consideration when building a shooting range, but your top priority should always be safety. Before anything else, make sure your range is going to be safe for your customers, your employees, and the environment. If you are considering building a range, talk to the Action Target representative in your region and he will be happy to help you find the right equipment to fit your needs and budget.

]]>0Action Targethttp://www.actiontarget.com/?p=114562013-05-02T14:37:58Z2013-05-02T13:00:04Z Read More →]]>Industry film company Panteao Productions recently stopped by Lotus Gunworks in Jensen Beach, Florida, to film in the first indoor double-decker shooting range Action Target has ever built. Take a tour of one of the most extensive firearms selections in South Florida and the only indoor range to feature a two-story steel funnel bullet trap. Watch it here:

Panteao Productions, known for its in-depth firearms training videos, will be coming out with a new Make Ready DVD in the near future on .22 rimfire training featuring the expertise of TV host Michael Bane and 30-year IDPA and USPSA veteran competitor Tom Yost. To film the training video, Panteao Productions exclusively used Action Target’s new Rimfire Steel target line and even filmed a brief endorsement from Michael Bane. Watch it here:

]]>0Action Targethttp://www.actiontarget.com/?p=113172013-04-25T13:03:22Z2013-04-25T13:00:26Z Read More →]]>For many years, bullet trap technology has been mired in confusion, misunderstanding, and misinformation. The various approaches to bullet containment and disposal have become as diverse as they are numerous. The purpose of this article is to provide accurate information and valuable education by examining various bullet trap theories, technologies, and applications in an objective manner.

The following information represents the views and opinions of Action Target based on our experience and observations. You are encouraged to conduct your own research and speak with other users about their experiences with the various bullet trap technologies presented.

Sand Berm

The sand or dirt berm is the oldest and most basic type of bullet trap. It uses the mass of the berm itself to stop and store bullets, and on outdoor ranges it can literally be the side of a mountain. On indoor ranges however, some type of structure or barricade is used to support the berm and hold back the sand.

On ranges where qualification or other events where tightly grouped shooting patterns are common, concentrations of lead called hot spots can form behind the targets causing subsequent shots to ricochet and bounce back toward the shooter. In order to recover spent bullets, the berm must be mined and the lead separated out. A certain amount of the sand will be contaminated and must be replenished each time the trap is cleaned. Sand and dirt berms are coming under increasingly harsh environmental scrutiny due to high lead levels in the ground around the trap and the tendency of the lead to seep into surrounding ground water.

The benefits of a sand berm include low cost, relatively low maintenance, and the ability to use any kind of ammunition.

Pit and Plate Trap

With this application, a steel plate is used to redirect bullets into a bed of sand. The steel is often called a “smash” plate because the acute angle—in this case, anything greater than 25 degrees—causes bullets to smash into small pieces on impact before they are scattered on the sand below.

Because the lead fragments rest mostly on top of the sand, this trap must be cleaned frequently by mining the lead from the sand and disposing of it properly. Under moderate to heavy use, a thick lead build-up can develop in the back corner of the trap causing bullets to be deflected back toward the shooter.

The benefits of a pit and plate trap include lower initial cost and simple installation.

Weaknesses include bullet fragmentation on impact, lead build-up, ricochet, and high maintenance.

Water and Plate Trap

The water and plate trap is similar to the pit and plate trap, except the sand is replaced by a large trough of water. Bullets still fragment into small pieces after impacting the smash plate, but with this system, they splash into the water and sink to the bottom of the trough. To retrieve the lead, you must shovel or scoop it from the water and dispose of it properly. The water in the trough must be replenished due to evaporation, and the evaporation can cause increased humidity on your range and problems with your ventilation system.

The benefits of a water and plate trap include lower lead dust levels and no ricochet off other bullets.

Weaknesses include bullet fragmentation on impact, maintenance of the water, and the limitation to indoor use only.

Venetian Blind Trap

This older application uses a series of angled steel smash plates to redirect bullets to the back and bottom of the trap. Some versions of this trap have the smash plates mounted loosely to help absorb some of the bullets’ energy, but the acute angle of the plates can still cause significant fragmentation. To keep bullet splatter from bouncing back at the shooter, rubber curtains are often mounted across the entire face of the trap.

Because rubber is destroyed every time you shoot into it, these curtains must be replaced or patched frequently to maintain their effectiveness.

The benefits of a venetian blind trap include the durability of steel, no sand or granules, and a small floor space requirement.

Weaknesses include bullet fragmentation on impact, splatter and ricochet, no close-range shooting, and maintenance of the rubber curtains.

Escalator Trap

This is another old-fashioned steel trap that uses steeply angled smash plates to stop bullets and direct the fragments to an open collection area. Some manufacturers recommend that the impact plates be coated with oil to provide lubrication and reduce fragmentation. This oil can be washed away into the surrounding soil if the trap is not protected from the elements in outdoor applications.

The same system of protective rubber curtains may also be necessary with this trap due to the acute angle of its steel smash plates.

The benefits of an escalator trap include the durability of steel and no sand or rubber granules.

Weaknesses include bullet fragmentation on impact, no close-range shooting, maintenance of the rubber curtains, and poor lead storage and collection.

Rely on the Experts for Help

There are hundreds of things to take into consideration when building a shooting range, but your top priority should always be safety. Before anything else, make sure your range is going to be safe for your customers, your employees, and the environment. If you are considering building a range, talk to the Action Target representative in your region and he will be happy to help you find the right equipment to fit your needs and budget.

I was first introduced to live fire shoot house training in 1986 at the world famous Gunsite Academy in northern Arizona. I had already been a Denver, Colorado, police officer for more than 10 years and was then a member of its full-time special weapons and tactics team (SWAT). Prior to transferring to SWAT, I was a patrol officer assigned to the northeastern quadrant of the city and county of Denver.

As a police officer, I had to search many businesses after silent alarms had been tripped as well as respond to calls that put me inside someone’s house. I had been trained to conduct building searches and how to handle calls inside structures, but I had not been exposed to firing live ammunition in that training arena. Was I sufficiently trained to conduct such police actions? I believed I was, but my eyes were opened to a higher level of training that my department had not exposed me to.

In 1993, my department received a civil judgment against it for not providing adequate training to its police officers. My department had not provided “periodic target course shoot/don’t shoot live training under street conditions, particularly for officers on the front line.”1 We had required our officers to qualify once a month (later changed to quarterly) on a live fire course on a square range. This traditional range is exactly the same as all firearms ranges in the country used for law enforcement qualification and training. But our qualification courses did not require decision making, had little to no movement by the shooter, and was performed under adequate lighting conditions. The qualification target would turn and face the shooter which initiated the officer to present his/her weapon and fire the required number of rounds into the target before it edged away. This is the standard for all law enforcement agencies in the country. Then, some type of score is given for the officers’ records. If the officer passed, no further action was required. No additional training was given.

We know today that periodic qualification is just the beginning for our officers’ records. Continuing education is required in subject areas such as changes in the law or department regulations relating to the use of force, other options available other than the use of deadly force, and the list goes on. We now know we have a responsibility and obligation to expose our officers in training to as many situations as possible that they may encounter on the street.

If you believe you do have a responsibility and obligation to train your officers to the highest possible level, and your officers may find themselves in a structure like a building or house or business, then you need a live fire shoot house.

Historically, live fire shoot houses have been made out of old automobile tires, plywood, cinder blocks, and other material that stops bullets. My SWAT team even made portable bullet traps that allowed us to make any building into a live fire shoot house. With today’s modern technology in clean ammunition and live fire shoot house construction, we have no excuse not to train our officers in live fire indoor simulators.

Companies such as Action Target make an excellent portable bullet trap. Its design and construction allow law enforcement agencies to tailor a structure to their environmental and economic needs.

I call it the “pay now or pay later” program. You can either pay now to build an indoor live fire simulator or you can pay later for not providing this level of training to your officers. You make the decision. If it was my decision, I would pay now. I would play every possible card in my deck to get a live fire shoot house.

Contact Action Target for options about getting your shoot house. I am confident that they will help you with your needs.

About Bob Schneider

Bob Schneider retired from the Denver, Colorado, Police Department after 21 years of service. He spent 18 years assigned to his department’s full-time special weapons and tactics team. He is a certified firearms and less-lethal weapons instructor and has taught classes to federal, state, and local law enforcement officers as well as to U.S. and foreign military units here and overseas. Bob has developed several firearms and tactics courses to include training scenarios that are being used by popular simulator manufacturers. He currently lives in Denver, Colorado, with his two sons, Dylan and Jake.

The views and opinions expressed in this article are those of the author and do not necessarily reflect the official position of Action Target as a company.

]]>3Action Targethttp://www.actiontarget.com/?p=113602013-09-24T21:00:23Z2013-04-11T13:00:45Z Read More →]]>The PCERJ range in Rio de Janeiro, Brazil, marks a milestone for Action Target’s growing international program

Action Target’s subsidiaries Mancom and Law Enforcement Targets provided equipment and targets for the new PCERJ range.

PROVO, Utah – April 9, 2013 – Action Target recently installed a new shooting range in Brazil for the State Civil Police of Rio de Janeiro (PCERJ). This is the first range built by Action Target in South America and marks a milestone for the company as it continues to branch into international markets.

“Opening the doors to South America was a big step for us,” Action Target’s Director of International Business Development Adam White said. “I think the Brazilian government understands training facilities of this kind are essential for progressive, effective training, and we hope to continue to work with them in the future.”

The new range was purchased by the PCERJ in a push to increase training standards for state and local law enforcement, but will also support training for special operations units from other states around Brazil as well. It features an open air 11-lane shooting range with user-friendly target retrieval systems from Mancom and a nine-room shoot house facility. To ensure bullet containment, the new range also includes a steel funnel bullet trap and safety baffles which provide ballistic protection for the shooting area.

“There is no roof on the range to allow for natural ventilation, but the safety baffles we installed also make sure no rounds have the chance to escape,” White said.

One aspect of the range that is especially important to the Brazilian government is its effect on the environment. The PCERJ range utilizes technology from Action Target to ensure lead dust and debris are safely contained and collected for recycling.

As a bullet strikes the armor steel plate of the Total Containment Trap (Action Target’s patented steel funnel bullet trap), it is forced through the small horizontal opening in the middle of the funnel.

Once it has passed through the opening, the bullet enters the deceleration chamber where it spins until it loses energy. The bullet then falls into a trough where it is funneled into one of many plastic canisters.

“The canister lead collection system is simple but extremely effective,” White said. “Once the canisters (which are just 5-gallon buckets) get about two-thirds of the way full, you can just pop it off, put a lid on it, and it’s ready to be recycled. None of the range personnel ever have to come in direct contact with the lead, and it’s easy to maintain.”

The Total Containment Trap uses a steel funnel design to safely capture fired rounds without introducing lead contamination into the environment.

The threat of lead dust created by the impact of the bullet is also eliminated through a Dust Collection Unit which uses negative pressure to pull dust and air-borne toxins toward the rear of the bullet trap where it enters a filtering system. This system removed 99.98% of lead and other materials before the air is released into the environment.

Brazilian officials are also grateful for the safety the new range will provide officers during training situations. The old facility often used wood as backstops for shooting drills and presented a significant ricochet danger for trainees.

The new range allows for nearly limitless use of tactical weapons from handguns to fully automatic rifles with complete containment. That assurance makes for a healthy environment where law enforcement trainers can push officers to the limit without putting them in harm’s way.

And Rio de Janeiro’s law enforcement officers will certainly be pushed to the limit as they run intensive tactical drills in the new nine-room Modular Armored Tactical Combat House (MATCH). Equipped with a catwalk and ballistic walls, law enforcement teams can now practice essential close quarter skills like room clearing and hallway navigation with live fire weapons while under close watch from above.

The PCERJ range’s grand opening will be held at the end of June when it becomes fully functional as a law enforcement training facility, but tours have been ongoing for those attending the LAAD Defence and Security International Exhibition held this week in Rio de Janeiro.

]]>0Action Targethttp://www.actiontarget.com/?p=112782013-06-06T19:37:48Z2013-04-04T13:00:24Z Read More →]]>With more and more companies and individuals manufacturing steel targets, the water has become increasingly muddy where accurate information is concerned. With technical data provided by the American Iron and Steel Institute in Washington D.C., this report is designed to cut through the recent hype and establish a basis of fact for accurate evaluation and comparison.

What Is Steel?

Steel is an alloy metal composed of iron and varying amounts of carbon and/or other elements such as chromium, nickel, tungsten, manganese, and so on. Steel with specific properties and characteristics is created by adjusting the overall chemical composition or by altering the various production processes such as rolling, finishing, and heat treatment. Because each of these factors can be modified, there is potentially no limit to the number of different steel recipes that can be created. Currently, there are over 3,000 catalogued grades or chemical compositions of steel available. Steel can utilize a wide variety of alloying elements and heat treatments to develop the most desirable combination of properties.

Steel Hardness and Quality

For steel targets to be functional and safe, they should be made of high quality through hardened steel that has a Brinell hardness number (BHN) of at least 500. The steel must also provide sufficient strength, toughness, and impact resistance. The Brinell hardness test depends upon the resistance offered to the penetration of a carbide steel ball (1.6 mm diameter) when subjected to a weight of 12.6 kg. The resulting hardness value is computed as the ratio of the applied load to the area of the indentation produced. This test is accepted as a worldwide standard for measuring the hardness of steel.

Truth – There are 2 Factors that Affect the Hardness of Steel

The first is the amount of carbon and other alloying elements in its chemical composition, and the second is the manner in which the heating and cooling of the steel is manipulated. These factors are determined at the most fundamental level, and affect the finished steel as a whole.

Truth – Steel Hardness is a Critical Issue

[Left] Hard steel with a flat surface will create a predictable splatter pattern. [Right] Soft steel with an uneven surface will cause unpredictable and unsafe ricochet and splatter.

The hardness of the steel is critical because only a smooth surface will generate predictable splatter patterns. Steel that is not sufficiently hard can develop pits, craters, dimples, and other hazardous deformations. When a bullet hits one of these deformations, it is impossible to predict where the splatter will go, thereby creating an unacceptable
training environment.

There are many steel mills located around the world, but only a select few are able to produce steel that is hard enough and of sufficient quality to be safely used for steel targets. HARDOX / SSAB, Bethlehem-Lucas, Oregon Steel Mills, and NKK are major producers of such steel. Each of these companies may have minor proprietary differences in their production methods, but they all must make sheets of hard steel in essentially the same way. Nevertheless, some suppliers of targets and shooting range equipment attempt to muddy the water and create perceived differences in steel quality where none exist. One particularly misleading claim refers to a certain company’s use of through hardened steel as opposed to merely surface hardened AR500 steel allegedly used by everyone else. We state the following with all possible force:

1. Action Target uses only high quality, through hardened steel with a Brinell hardness rating of at least 500, and we use it in every one of our ballistic steel products.

2. Action Target can also provide through hardened steel targets and other steel products with certified Brinell hardness ratings of 550 and even 600.

3. Despite the inaccurate claims, AR500 steel is NOT surface hardened. It is through hardened. Witness the quotes listed below from steel suppliers around the country.

Benco Steel – AR500 is a through hardened steel with high hardness for use where there is severe impact and abrasion.

(These companies are steel suppliers, not manufacturers or producers. They buy steel from the actual manufacturers like HARDOX / SSAB, and then re-sell it to their own customers.)

4. Any statements contrary to those above are simply untrue.

Be careful not to get caught up in the “more is better” mindset. Just because a Brinell hardness number (BHN) of 500 is good, it doesn’t mean a rating of 700 is better. While you must use steel that is hard enough for the task, going overboard only impacts your checkbook and not the product durability. For example, ballistic tests have shown that the performance difference between steel with a 500 BHN and steel with a 535 BHN is so small that you can’t tell the difference with a bullet but only with a gauge. Also be aware that you can actually use steel that is too hard and too brittle for ballistic training purposes.

]]>0Action Targethttp://www.actiontarget.com/?p=112052013-03-28T13:01:02Z2013-03-28T13:00:49Z Read More →]]>Action Target engineers are doing more on the beaches of Florida this spring than just surfing or getting a tan: they are designing the biggest bullet trap ever built.

Lotus Gunworks of Jensen Beach, Fla., will be opening its doors next week and inviting shooters to try out its new double-decker shooting range featuring a two-story steel funnel bullet trap. Nicknamed the Lotus 8/11 for the number of steel panels used to create it (eight panels on the bottom slope and 11 panels on the top slope), this version of Action Target’s Total Containment Trap is the first of its kind.

“No one has ever seen a range like this before,” Lotus Gunworks’ Director of Operations Robbie Abell said. “We’re truly making industry history.”

Abell stumbled into the gun industry a few years back when he and a family member decided to go in on a gun store. It seemed like a crazy idea, he said, but with a little bit of luck and ingenuity, they just might be able to make it work.

“We spent about eight months riding around different areas and looking at gun ranges,” Abell said. “After some research, we ran into Action Target and were introduced to the local shooting range consultant Robb Anderson. After that it was a no-brainer, so we freight trained forward.”

They found an existing building in Jensen Beach that met their needs but quickly ran into issues when it became apparent there would not be enough room for two adjacent ranges and a gun store. Abell did not want to cut back on the number of ranges, so the only option was to make a double-decker range where both levels shot into the same bullet trap.

“It hasn’t ever been done before, and at first, the answer was that it couldn’t be done,” Abell said. “I believed there had to be a way, and after three weeks of pushing, I got a call from Robb at Action Target saying, ‘We think we might be able to do this.’”

The answer was to extend the Total Containment Trap (usually just 8 feet tall) to a whopping 19 feet and to mount steel cross beams to support the Mancom Touch ‘N’ Go target retriever system.

With the equipment issues resolved, the next hurdle was proper ventilation to prevent customers and employees from being exposed to hazardous lead dust. The sheer size of the room presented a unique challenge, so Lotus Gunworks enlisted the help of industry ventilation specialists Carey’s Small Arms Range Ventilation.

Despite doubts that a range that tall could be ventilated at all, Carey’s managed to create a system that not only met environmental standards, but exceeded ventilation standards for even federal shooting ranges.

“The air flow in the upper level was the best I have seen on any range, and the airflow on the bottom was also very good,” Carey’s controls and commissioning tech Mark Hanson said. “This was one of the easiest range ventilation systems we’ve installed.”

Aside from being environmentally safe by completely replacing range air every 80 seconds, all of the filtered air pumped into the range is refrigerated, which, according to Abell, is a pretty big deal in Florida.

“We want this to be the most comfortable range possible,” Abell said, “and we’re doing that with refrigerated air, great lighting, great service and friendly employees. We want people to come and stay. We want this to be a destination point where you hang out for the day.”

Lotus Gunworks is especially friendly to new shooters with a Ti Training simulation system that allows those completely new to shooting to try it out on a real gun equipped with a laser before hitting the range. Friday night fun shoots will also allow people to try out a variety of firearms including fully automatic rifles.

The range is expected to open for business the first week of April and will be holding a grand opening celebration April 20.

Much has been written about precision shooting in the world of combat skill development and pistol shooting in general. Perspectives and definitions of how and why we hit the intended target vary so greatly that two people involved in a heated discussion regarding precision shooting may be very parallel in their thinking, but they don’t recognize it. In this article, I will talk about how and why our views concerning this subject work. Ultimately, the goal is to bring us all a little closer in defining this controversial subject and understanding what we need to see in order to deliver a successful shot.

All of my training methods stem from simplicity in firearms training. I like to cut through all of the fluff, and present concepts that make sense and are easily reproducible by the average shooter. Most of us subscribe to the age old premise that most likely originated with the invention of firearms in that the objective of shooting is hitting your target.

Let’s start by discussing the two absolutes of hitting a target. They are muzzle management and trigger finger discipline. Since the bullet exits the muzzle on the way to the target, it seems likely that from zero to fifty yards (plus or minus), if the muzzle is pointed at the target when the bullet exits, then we will have ourselves a hit where we want it. Trigger finger discipline refers to how we release the bullet toward the target. If you stabilize the muzzle of the pistol on the target and operate the trigger without disturbing that stability, you will experience success. Make sense? My students think so!

Precision shooting is a total mystery to some simply because they are confused about what they must see to consistently hit the target. Sight alignment and sight picture are two regularly used terms in the precision shooting world, but they aren’t always fully understood. Sight alignment is nothing more than the front and rear sight as viewed by the eye. Perfect sight alignment is the front sight vertically and horizontally centered in the rear sight notch. Sight picture is the target, front sight and rear sight as viewed by the eye. Perfect sight picture is the front sight centered vertically and horizontally in the rear sight notch superimposed on the desired point of impact of the target.

In studying human vision, we find that the eye can clearly focus on a single plane, plus or minus an inch or two. Everything else ranges from a little to a lot out of focus. Relate this to a camera lens. The camera has clarity at its primary point of interest and everything closer or further away is less than perfectly clear. A little known fact is that the eye can pick the center of any object, regardless of its shape. It can do this without having total visual clarity of the object and can be accurate down to one minute of angle (a half inch circle at fifty yards).

Now, let’s take a closer look at how and why precision shooting works. The muzzle of the pistol must be square with the target to hit the target. Think perpendicular with a very slight upward angle to account for the effects of gravity on the bullet, and horizontally centered. We use our sights as a guide to position the muzzle on the target. The more precisely we align our sights, the closer the muzzle is to square with the face of the target, and the more likely we will hit our desired point of impact, assuming that the pistol is already zeroed. The clear focus on the front sight as viewed through the slightly out of focus rear sight allows us the best chance to position the muzzle square to the target. The target should be out of focus, but its shape should be apparent. As stated above, the eye will automatically find the center of any object.

What this boils down to is that precision sight alignment will square the muzzle (where the bullet exits the gun) on the center of the target, which our eye automatically finds, for a hit in the desired location.

Bull’s-eye shooters that shoot the blank side of their target and shoot better groups than when they are shooting the target side prove the concept that the eye will naturally find the center of an object consistently. By keeping the eye focus on the sights through the release of the shot, the muzzle remains square with the target, and a consistent impact point is hit again and again.

A simple and extremely effective sight picture that we developed for the aged-eye shooters (those in bi-focals and tri-focals) has become the standard sight picture for all of our students who aren’t happy with their present method of hitting the target where they want to. We recommend a dot on the front sight and the widest notch available for the type of rear sight to be used. This allows us to use the eye’s natural ability to center round objects in square openings with incredible precision. We zero the pistol for the strike of the round to hit whatever we put the front sight dot on, just as we would a red dot sight system. The regimen is to center the dot in the rear sight notch and float the dot on the target. With a smooth trigger press to release the shot, the thrill of a center hit is felt again and again.

EDITOR’S NOTE: The views and opinions expressed in this article are those of the author and do not necessarily reflect the official position of Action Target as a company.

About George Harris

George Harris has spent his entire adult life working in the world of firearms. For over 30 years he has been a successful and motivational educator and trainer in all aspects of small arms. His simplistic approach to firearms training has an unarguable track record in extracting performance from his students of marksmanship, tactics, and maintenance.

As a business developer in the firearms field, George co-founded the world renowned SIG Sauer Academy and led it to become a profit center before retiring after twenty-one years of service.

George has the enviable record of leading industry test programs for multiple government and military agencies achieving successful results and contracts for firearms 100% of the time.

Many of his innovations and ideas in firearms design features have evolved to production firearms improving function, ergonomics, and aesthetics.

George has served as the subject matter expert involving firearms and related matters on television, radio, and in legal proceedings.

Among his personal accomplishments, George earned the coveted U.S. Army Distinguished badges for both Service Pistol and Service Rifle. He also coached and was a firing team member of the World Champion U.S. Army Reserve International Combat Team before retiring with 40 years of continuous Military Service.

]]>0Action Targethttp://www.actiontarget.com/?p=108242013-03-14T13:01:24Z2013-03-14T13:00:32Z Read More →]]>Since it was founded in 1986, Action Target has had the pleasure of working with some of the greatest innovators in the industry from mechanical engineers to world-renowned law enforcement trainers. Each has left a unique impression and, in some cases, has even shaped the future of the company.

One man who has played a significant role in influencing the culture of life-long training at Action Target is Clint Smith of Thunder Ranch. As a seasoned veteran and avid proponent of realistic scenario training, Clint has made a name for himself as one of the greatest firearms trainers in the world. This year marks 20 years of working closely with Action Target to create the most innovative and effective training methods available today.

Early Years

Clint’s natural ability to teach makes it seem almost effortless for him to convey difficult concepts to his students, but his experience is what has made him one of the greatest trainers in the world. Clint served two tours in Vietnam as a marine and worked in law enforcement from 1970 to 1980 as director of the firearms training division, S.W.A.T. team member, and precision rifleman. After leaving law enforcement, he entered the civilian arena as operations officer for the American Pistol Institute at Gunsite Academy where he was dean of instruction.

Three years and several curriculum developments later, Clint decided to take his unique training techniques on the road as president of his own business called International Training Consultants.

“There’s always the need to take the training to the people, so from 1983 to 1993, I spent most of my time on the road conducting trainings across the country and internationally as well,” Clint said. “When conducting trainings on the road, I started using all Action Target products because they were so portable. That portability made it so I was able to make a home wherever I went. I would just show up in a large van or with a trailer full of steel targets and have a full range set up in an hour or two.”

Before long, Clint’s portable training program was nationally recognized for innovative courses in urban rifle, shotgun, precision rifle, and various handgun formats. The more places he visited, the more popular his program became. All of the traveling eventually took its toll, however, and in 1992, Clint decided it was finally time to find a home.

Thunder Ranch

“I loved the flexibility of being out on the road where I could bring training to anyone who wanted it, but in order to conduct more advanced training, I need my own setup,” Clint said. “The redeeming value of being able to have my own facility was that I was able to control the environment. I was more comfortable there because it was my home. And when the trainer is comfortable, the students learn better.”

Along with settling down at a permanent facility, Clint’s training company also got a facelift.

Clint Smith demonstrates a principle during one of his defensive revolver classes.

“When we moved to Texas in the early ‘90s, we decided to update the name from International Training Consultants to something with more kick to it,” Clint said. “We had a popular training drill called Rolling Thunder, and since we’d settled on a ranch in Texas, we called it Thunder Ranch.

Thunder Ranch officially opened in 1993 with five outdoor ranges including 300-yard and 1,000-yard rifle ranges, two classrooms, a computer controlled Hogan’s Alley nicknamed Thunderville, a four-story tower that housed additional indoor ranges, and two tactical shoot houses with movable walls.

“Everything on the ranch was done with Action Target equipment,” Clint said, “and at the time, it was the premier training facility of the private sector. You couldn’t find better anywhere.”

The program was set up with five-day courses on various firearms training techniques being offered to the general public. Word spread and before long, Thunder Ranch instructors were training 1,500 people a year.

In addition to civilian courses, Thunder Ranch also accommodated the occasional specialty course for law enforcement. The ranch’s training facilities were put to the test in 1996 when Action Target held its annual Law Enforcement Training Camp at Thunder Ranch. More than 120 law enforcement officers descended on the ranch for an entire week of intense training and informative seminars.

Nearly every aspect of law enforcement firearms training was covered from team tactics and police equipment to semiautomatic shotgun techniques and submachine gun deployment. Clint personally taught several of the courses along with other renowned law enforcement trainers.

Innovations

The 3D Target designed by Clint Smith continues to be one of the greatest training tools for charging and moving target drills.

Less than a year after opening Thunder Ranch, Clint began working with Action Target to create new training products to meet the needs of his students including the Portable Bullet Trap and a reactive target system that was both affordable and realistic. He wanted to see how close he could take his students to a real life confrontation without actually putting anyone in danger. To do that, he needed a moving target that looked and reacted like a real threat.

“Most active shooter situations aren’t that difficult from a marksmanship standpoint,” Clint said. “The difficulty comes from mental blocks and an elevated heart rate. If I can put my students in situations where they are constantly training under mental and physical stress, they will be so much more prepared for a real world situation.”

The solution was a 3D cardboard torso target made reactive through the use of balloons which could be blown up in the head, chest, or lower abdomen cavities. When inflated, the balloons put pressure on the steel rebar that runs through the middle of the target and hold it up by pressing against the sides of each of the three cavities. As soon as the balloons are popped, the target no longer has anything to hold it up and falls to the ground.

Clint built a platform to house his new 3D Target training scenario with a PT Runner to add the realism of a charging or moving threat. No longer were his students just firing into an unreactive piece of paper, but they were firing at a moving target that looked and reacted like the real thing. As their heart rates and stress levels increased, students were forced to focus on their sights and aim for strategic kill zones. Shooting it anywhere wouldn’t bring it down, just like an actual assailant.

Inspired and designed by Clint Smith, the 3D Target has been an essential part of law enforcement training programs nationwide for nearly a decade. Clint continues to work with Action Target on new product developments and acts as a consultant to the company on training methods.

Thunder Ranch Today

A shooting bay at Thunder Ranch equipped with a line of PT Torso steel targets and a moving target system provided by Action Target.

Thunder Ranch remained in Waller, Texas, from 1993 until 2004 when operations were moved to southern Oregon. Clint Smith purchased 800 acres of land just outside of Lakeview and built brand new facilities from the ground up with equipment provided by Action Target. Though smaller, the new Thunder Ranch allows Clint to get back to doing what he loves.

“The bigger the business got in Texas, the less I was able to actually teach,” Clint said. “In Oregon, I get to interact with people one-on-one, and that’s what I want. I personally teach all of the classes.”

Courses are now only three days long and classes are smaller, but Thunder Ranch still boasts state-of-the-art training facilities and more than 400 trainees a year. Current classes include defensive handgun, urban rifle, team tactics, home and vehicle defense, mid range rifle, defensive concealed carry, high angle, and defensive revolver. Most classes have already been filled for the rest of the year.

Action Target continues to support Clint Smith as a friend, and we hope for another 20 years of working with Thunder Ranch to bring superior training to law enforcement officers and civilians.

As the industry leader in instructional firearms videos, Panteao Productions needed a dependable target that could hold up to intense use while functioning safely. Panteao chose Action Target after putting several companies’ products to the test with its rigorous training courses.

“After using steel targets from different companies over the last two years, we found Action Target to produce the strongest and best designed targets on the market,” president and CEO of Panteao Productions Fernando Coelho said. “Today, all the steel we use on our video shoots is exclusively from Action Target.”

Panteao Productions currently has 45 instructional videos on everything from the combat mindset to the fundamentals of everyday carry taught by professional firearms trainers and military veterans. Panteao even provides an instructional video on how to capture shooting events on film taught by industry photographer Yamil Sued.

“We’re thrilled to be working with a company like Panteao Productions,” director of Action Target’s portable target division Chad Burdette said. “The range and level of training they provide is unmatched. We have admired their work for a long time, and I think there are some great things we can do together in the future.”

Panteao Production’s instructional line called Make Ready with the Experts, which often uses steel targets for training scenarios, is available for purchase online in DVD format or through a monthly subscription which allows unlimited video streaming on a computer or mobile device.

As an official product provider of Panteao Productions, Action Target’s logo will be featured on the back of Panteao DVD cases and on its website as a sponsor.

About Action Target Inc.

Action Target Inc. is a privately owned business headquartered in Provo, Utah. As the world leader in shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufacturers, Action Target has installed thousands of shooting ranges across the United States and in 25 other countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit www.ActionTarget.com. To learn more about Action Target products or to purchase items online, visit www.ShopActionTarget.com.

About Panteao Productions, LLC

Panteao Productions is a video production company based out of South Carolina that produces instructional videos from the top firearms instructors in the world. For more information about Panteao, visit www.PanteaoProductions.com. You can find Panteao on both Twitter and Facebook.

]]>0Craig Wakefieldhttp://www.actiontarget.com/?p=108092013-03-13T16:12:12Z2013-02-28T18:35:27Z Read More →]]>In the process of building a shooting range, perhaps the most intimidating part is getting it approved by your local government. Even after you’ve done all the work, raised all the money, and planned everything out, the final say still comes down to a handful of elected officials. Don’t let that make you feel powerless, though. Even if the ultimate decision is in someone else’s hands, there are still things you can do to increase your chances of success.

1) Talk to the Right People

Your local government officials need to know as soon as possible that you’re planning to build a shooting range. They’ll appreciate it if you inform them early and often of your intentions, and that communication can open doors for you later on. You’ll have a much better chance of getting your range approved if you’ve established a relationship with local leaders from the beginning.

Early communication will also help you figure out zoning issues. In most cases, land has to be zoned as either commercial or industrial for a shooting range to be built on it. Find out first thing if the land you’re looking at is zoned appropriately. Zoning requirements for building a shooting range vary depending on where you live, and some places may not even have specific guidelines for ranges. Your local officials will have the most accurate information and can help you understand the requirements. Should you discover that the land you plan to build on is not zoned appropriately for a shooting range, ask the planning and zoning committee if it can be re-zoned. Often, city governments are willing to work with local businesses on zoning issues to keep potential commerce from going elsewhere.

2) Educate Yourself

The more you know about what’s required to get your range approved, the better. Become familiar with local noise and firearms regulations as well as environmental restrictions that will apply to your shooting range. How will you handle noise abatement? How will you dispose of lead? How will you keep customers and employees safe? All of these issues will come up when presenting to the city council. If you already know what their concerns are by asking questions and doing research, you can adequately prepare to answer them.

Once you know what standards you’re shooting range will be required to meet, talk to an Action Target territory manager to find out what options are available. Action Target specializes in building state-of-the-art shooting ranges and offers several technologies to meet the stringent requirements of government regulations. For example, Action Target’s Total Containment Trap (TCT) is the most environmentally-friendly bullet trap in the industry and makes lead containment safe and easy. With the addition of a Screw Conveyor System (SCS), all bullets and range debris are safely collected and deposited into a sealed barrel for convenient disposal. Action Target also provides sound-abating safety baffles, acoustically-rated wall systems that reduce reverberation by 98%, bullet-proof transparent lane dividers, and ventilation systems that filter air and protect customers from lead exposure. No matter what regulation your shooting range is under, chances are Action Target has a patented technology to meet it.

3) Prepare to Present

Once you’ve talked to your local government officials and learned everything you need to know about regulations and restrictions, all that’s left to do is present your plan to the city council. For those inexperienced in public speaking, this may be the scariest part of the whole process. To make the experience smoother, ask a city council member in advance what information they want from you, write down a list of questions they may ask you, and prepare all of your answers ahead of time so you don’t forget in the heat of the moment.

If you feel like you need additional backup, Action Target representatives are more than willing to attend the city council meeting with you no matter where you live. That way you can have a shooting range expert standing next to you to answer any questions about the technology and safety features of your future range.

The sales team at Action Target is willing to do whatever it can to make the approval process as seamless and successful as possible for you. If you have any questions or concerns about getting your shooting range approved, call Action Target at (801) 377-8033 and ask to speak with your area representative.

Please note, the tips included in this message have been found to be helpful for many clients throughout the years, but may not apply in all situations. Please use judgment in determining which tips will be helpful in your particular situation.

This article was originally published in the Action Target Journal on June 14, 2012.

The Sandy Hook school shooting shocked the very psyche of this nation. I was numbed by its impact, and as a father of two grade school children, it was heart breaking to even imagine what those parents had to endure in the loss of their children.

As the nation mourned, my feelings quickly turned to anger as I began to analyze the incident. I began to visualize as an Immediate Action / Rapid Deployment (IARD) trainer what possible law enforcement (LE) response solutions could have resolved this situation without loss of life. My conclusion was – none.

Since the shooting, school administrators and law enforcement agencies across the country have become overwhelmed with the task of developing more effective measures to prepare school personnel on how to respond to active shooter incidents.

Where do we start?

To find the answers to this question, we need to look at the commonalities among previous school shootings from Columbine to Virginia Tech. A close inspection will show that many of the same circumstances existed in just about all of these incidents.

Here are some common traits in many of these incidents:

The shooters were aware that teachers and faculty were unarmed. (In some instances, “Gun Free Zone” signs were posted outside the school.)

The shooters were aware of the “lock down” procedure and knew that children would not be evacuated or removed from the scene, but instead, would be herded into classrooms behind locked doors.

The shooters were aware that law enforcement would eventually respond and knew that they only had minutes to inflict casualties before LEO’s would arrive on scene.

The shooters had predetermined that they would not allow themselves to be captured alive and that they would commit suicide to avoid contact with LEO’s.

Specifically, in the Columbine incident, the shooters attempted to buy more time to “hunt and kill” people by planting improvised explosive devices and incendiary devices to impede LE response.

Also, in the Virginia Tech incident, the shooter chained and barricaded the doors to the building he was in to, again, buy more time to “hunt and kill” people.

What have we learned from these incidents?

In analyzing these gruesome incidents, particularly Columbine, Virginia Tech and now Sandy Hook; unarmed teachers, professors and faculty members were summarily executed when they attempted to resist or confront the shooters.

Many good people – adults on scene at the initiation of these incidents – who tried to do the right thing (unarmed) and protect children and students from being massacred, did so at the expense of their own lives!

So the question that needs to be asked is – “Who really is the first responder?” Is it the LE officers arriving on scene minutes later to handle the situation, or is it the adults capable of taking action that are actually on scene when the incident initiates?

Maybe we as law enforcement officers need to reevaluate our IARD strategies and reconsider other solutions in defining who the first responder should be.

In retrospect, what if these very same teachers, professors, and faculty members that ran to the gunfire in these incidents were properly trained in the use and application of handguns for personal defense? What if these “first responders” were trained in basic IARD concepts so they could react accordingly and take the appropriate actions to stop the active shooters before they could inflict casualties?

Something has to change! People can’t wait anymore for an LE agency to receive a 911 call of shots fired in a school, dispatch that call to units in the area, and then have it take precious minutes for officers to respond and deploy while the shooter indiscriminately executes his victims. We’ve seen this reactionary response repeatedly in these incidents, and it’s just not working!

Thousands of officers across the country, including myself, have been trained in IARD tactics. I run the officers at my agency through an eight-hour in-service IARD training program annually, and it’s just not enough. The time has come where we need to look beyond reacting to school shooting incidents and find a way to have first responders on-site, ready to go when an incident starts.

Where do we go from here?

Since Sandy Hook, I’ve had many discussions and debates with other officers and trainers from various LE agencies on how to resolve this issue and here are some of the solutions that have been brought up in these conversations.

School Resource Officers (SRO) – The knee-jerk reaction after a school shooting incident is always to put police officers in the schools or hire campus police.

The problem with this solution is budget cuts and man power shortages just won’t allow LE agencies to provide enough personnel to adequately cover all the schools in all the school districts. Think about how many schools are in your school district and ask yourself, where will those officers come from?

Also, because of the thin blue line, each school will be lucky if they have one officer assigned per school day. Keep in mind that the SRO will only be there during regular school hours – 0800 to 1600. There won’t be coverage for after school functions or evening sports events.

There are a lot of holes that need to be filled in this solution process. Grade school, high school, and college students should not have part-time or partial protective coverage – it should be constant. We haven’t even included student coverage for off campus events such as away games or field trips!

Off-duty and retired LEO’s – This is a great idea to resolve the man power shortage issue, but again, where is the money going to come from to fund their payroll budget? Paying off-duty or retired LEO’s at an hourly rate would cost a small fortune, and we’d still have to deal with the coverage issue as discussed above.

Security guards – In addition to the previously expressed concerns, now we’re looking at a cheap “deterrent” and the question is, will they be armed? Having unarmed security guards responding to a shooting incident will have the same results as unarmed faculty – and we’re back to square one.

Armed teachers and faculty – Of all the buzz words that have drawn debates across the country, “armed teachers” has been among the most controversial. While this is nothing new to some school districts in Texas and Arizona, the overall concept, in general, has been met with rigid opposition.

In reality, it makes sense. School districts can have a select group of teachers, professors, and school faculty trained in the use of handguns for personal defense as well as basic IARD tactics in how to respond to and deal with active shooters and how to interact with officers arriving on scene.

Advantages of using armed teachers and faculty:

There is no need to hire extra personnel, but instead use existing school personnel with more responsibilities.

There is no need to seek funding or create new budgets, but instead rely on the use of school personnel already on salary.

School districts can rely on select teachers and sports coaches to provide coverage during and after school activities, sports events (home and away games), and field trips.

Having more than one armed teacher in a school (possibly two or three at a time) will allow for coordinated first responder engagements of active shooters.

Allows for use of school personnel that have extensive knowledge of the facility they work in and have a better chance of controlling and dominating terrain.

Conclusion

Armed teachers may not be the answer to every scenario, but having the advantage of trained school personnel on-site and ready to take immediate action is the true definition of first responder!

Ultimately, it’s not a question of “if” another school shooting is going to happen, but when and where? Will we be ready?

About John Krupa III

John is an active duty police officer with the Orland Hills Police Dept. (IL.) and has more than 22 years of experience in law enforcement. He has previously served as a patrol officer, rapid response officer, field training officer, and firearms instructor with Chicago PD. He is a graduate firearms instructor from the Secret Service Academy, FBI, DEA, and FLETC. John is founder and president of Spartan Tactical Training Group and has previously presented at training conferences across the country with the AFTE, ASLET, GTOA, IALEFI, ILEETA, ISOA, LETC, MidTOA, MTOA, NTOA, and TTPOA.

For more information about training courses offered by John Krupa, visit his website at www.TeamSpartan.com

The views and opinions expressed in this article are those of the author and do not necessarily reflect the official position of Action Target as a company.

With the downturn in the economy and shrinking tax dollars, law enforcement agencies are searching for new sources of funding for needed equipment. PoliceTrades.com is helping law enforcement agencies find additional revenue through the trade of department firearms. Whether it be duty firearms, confiscated guns, or restricted Class 3 weapons, PoliceTrades.com is turning obsolete firearms into new equipment.

The PoliceTrades.com trade program is simple and completely free for law enforcement agencies. A list of firearms the agency is looking to eliminate is obtained and sent to the PoliceTrades.com bid network of Federal Firearms Licensed dealers (FFLs) for pricing. By using multiple vendors, PoliceTrades.com can obtain the highest trade value for the firearms. The highest bid is then presented to the agency for review. Once the bid is accepted, the agency ships the firearms directly to the FFL for resale. Payments are then made to the agency or to any vendor of the agency’s choice like Action Target. By paying a vendor directly, PoliceTrades.com ensures the money obtained through the traded firearms is used for the equipment needed by the agency.

For example, your police department could be in need of outfitting its outdoor shooting range with additional targets or equipment, but not have the funds to do it. Instead of trying to raise the money or fighting with local government to increase funding, you can turn obsolete firearms into credit with Action Target or any other vendor you choose. Action Target has been a corporate partner with PoliceTrades.com for the last few years and encourages law enforcement clients to utilize this opportunity to get the quality equipment and targetry they need to train effectively.

Many agencies are burdened with large inventories of confiscated and surrendered firearms. Evidence rooms fill up and agencies need a solution to eliminate this excess inventory. PoliceTrades.com offers several solutions to deal with confiscated firearms. One option, PoliceTrades.com can bid on the firearms as they would duty weapons, where they would be resold through licensed firearms dealers.

The destroyed frame of an S&W 4006.

Another option is the parts stripping and destruction program. With this program, agencies can get paid while having the firearms destroyed. This is accomplished by stripping the guns of the valuable parts (i.e. slide, recoil springs, grips, magazines) and having the serialized frame of the firearm destroyed. This ensures the firearm will never be used again, yet provides funding with the parts value. The agency is also provided with a certified letter, detailing the serial numbers of the firearms and the date they were destroyed.

Class 3 firearms (select-fire and short barrel rifles and shotguns) are another area where PoliceTrades.com can help you obtain revenue. Some agencies are under the impression that these guns can only be transferred to another agency. Through their Class 3 FFL dealers, PoliceTrade.com can purchase transferable Class 3 firearms for resale value and non-transferable firearms for parts value and destruction. PoliceTrades.com will handle all of the ATF Form 5 transfer paperwork.

PoliceTrades.com is the industry leader in the firearms trade business and can help your agency find untapped revenue sources. For more information, you can contact them directly via phone at (636) 536-2288 or mailto: Bids@PoliceTrades.com.

EOTech presented with award during SHOT Show for exceptional firearms safety practices during media event

LAS VEGAS – February 4, 2013 – SHOT Show Media Day at the Range announces EOTech as the recipient of the Action Target 2013 Media Day Safety award. This award is given to the media day exhibitor that holds to the highest standards of safety during the shooting event on January 14, 2013. Each exhibitor was judged by a panel of safety auditors who scored each exhibitor on firearms safety practices during the event.
EOTech had a perfect score on criteria such as eye and ear protection, ammunition and firearms control, etc. But EOTech went above the scored criteria by having their own range officer at the shooting station and first aid supplies ready for use in case of an emergency.
EOTech was awarded the trophy at the Action Target booth during SHOT Show by representatives of SHOT Show Media Day at the Range and Action Target.
“We consider range safety an essential part of every live fire event,” said Amy Miller, Media Relations Manager at EOTech. “It is our goal to be industry leaders in every aspect of our professional execution, and the range safety standards we practice are not exempt from that mindset. We make plans well in advance and review them to make sure we have eliminated any unsafe practices before we reach the line of fire.”
[caption id="attachment_10512" align="alignright" width="386"] From left: EOTech Customer Service Manager Mike Kroll, EOTech Pro. Staff Roric Padgett, Action Target Co-Founder Addison Sovine, Media Day at the Range Representative Kelsey Williams, Action Target Portable Target Manager Chad Burdette[/caption]
Action Target, the sponsor of the award, is a leading global supplier of superior shooting range products, equipment, design, manufacturing and training for law enforcement, military, and commercial ranges. Action Target is recognized for developing innovative new firearms training technology and for having the experience to properly apply that technology to solve today’s safety issues on firing ranges all over the world.
“We have been a major supporter of Media Day at the Range for many years, and being the sponsor of the 2013 safety award is an honor for us,” said Chad Burdette, Portable Target Manager for Action Target.
In its seventh year, SHOT Show Media Day at the Range hosted more 120 exhibitors and 1,000 media members of the hunting and shooting industry. This award gave recognition to EOTech as an example of the importance of safely demonstrating products to the media on a live fire range.
“Live fire demonstrations are an essential part of explaining our products and technology,” Miller said, “and Media Day offers us the ability to put our products in the hands of over 1,000 of the industry’s leading writers and media personalities in an eight-hour period of time.”
EOTech was awarded a plaque for its exceptional firearms safety practices and given a free booth at next year’s SHOT Show Media Day at the Range.
For additional information concerning SHOT Show Media Day at the Range, contact Cory Cannon at ccannon@triplecurl.com or Cathy Williams at cathy@cmgmarketingandevents.com.About Action Target Inc.
Action Target Inc. is a privately owned business headquartered in Provo, Utah. As the world leader in shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufacturers, Action Target has installed thousands of shooting ranges across the United States and in 25 other countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit www.ActionTarget.com. To learn more about Action Target products or to purchase items online, visit www.ActionTarget.com/store.]]>

EOTech presented with award during SHOT Show for exceptional firearms safety practices during media event

LAS VEGAS – February 4, 2013 – SHOT Show Media Day at the Range announces EOTech as the recipient of the Action Target 2013 Media Day Safety award. This award is given to the media day exhibitor that holds to the highest standards of safety during the shooting event on January 14, 2013. Each exhibitor was judged by a panel of safety auditors who scored each exhibitor on firearms safety practices during the event.
EOTech had a perfect score on criteria such as eye and ear protection, ammunition and firearms control, etc. But EOTech went above the scored criteria by having their own range officer at the shooting station and first aid supplies ready for use in case of an emergency.
EOTech was awarded the trophy at the Action Target booth during SHOT Show by representatives of SHOT Show Media Day at the Range and Action Target.
“We consider range safety an essential part of every live fire event,” said Amy Miller, Media Relations Manager at EOTech. “It is our goal to be industry leaders in every aspect of our professional execution, and the range safety standards we practice are not exempt from that mindset. We make plans well in advance and review them to make sure we have eliminated any unsafe practices before we reach the line of fire.”
[caption id="attachment_10512" align="alignright" width="386"] From left: EOTech Customer Service Manager Mike Kroll, EOTech Pro. Staff Roric Padgett, Action Target Co-Founder Addison Sovine, Media Day at the Range Representative Kelsey Williams, Action Target Portable Target Manager Chad Burdette[/caption]
Action Target, the sponsor of the award, is a leading global supplier of superior shooting range products, equipment, design, manufacturing and training for law enforcement, military, and commercial ranges. Action Target is recognized for developing innovative new firearms training technology and for having the experience to properly apply that technology to solve today’s safety issues on firing ranges all over the world.
“We have been a major supporter of Media Day at the Range for many years, and being the sponsor of the 2013 safety award is an honor for us,” said Chad Burdette, Portable Target Manager for Action Target.
In its seventh year, SHOT Show Media Day at the Range hosted more 120 exhibitors and 1,000 media members of the hunting and shooting industry. This award gave recognition to EOTech as an example of the importance of safely demonstrating products to the media on a live fire range.
“Live fire demonstrations are an essential part of explaining our products and technology,” Miller said, “and Media Day offers us the ability to put our products in the hands of over 1,000 of the industry’s leading writers and media personalities in an eight-hour period of time.”
EOTech was awarded a plaque for its exceptional firearms safety practices and given a free booth at next year’s SHOT Show Media Day at the Range.
For additional information concerning SHOT Show Media Day at the Range, contact Cory Cannon at ccannon@triplecurl.com or Cathy Williams at cathy@cmgmarketingandevents.com.About Action Target Inc.
Action Target Inc. is a privately owned business headquartered in Provo, Utah. As the world leader in shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufacturers, Action Target has installed thousands of shooting ranges across the United States and in 25 other countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit www.ActionTarget.com. To learn more about Action Target products or to purchase items online, visit www.ActionTarget.com/store.]]>0Action Targethttp://www.actiontarget.com/?p=104602013-01-30T17:38:25Z2013-01-28T16:58:22ZMore than 2,000 members of the media showed up at SHOT Show to check out the newest products in the industry. Several of them dropped by Action Target’s booth for a look at the new Rimfire Steel Targets we released on January 15th. Here’s a look at some of the reviews.

]]>1Action Targethttp://www.actiontarget.com/?p=104142013-01-24T21:53:37Z2013-01-24T13:00:54Z Read More →]]>As with anything else in life, the ability to make an informed decision is based on the quality of the information you receive. The purpose of this article is to explore some of the claims associated with using water on steel funnel traps.

This information represents the opinions of Action Target based on the experience and observations of our range consultants and engineers. We encourage you to conduct your own research and speak with other users about their experiences with the various bullet trap technologies presented before drawing your own conclusions.

CLAIM #1: You can use any type of ammunition on a wet steel trap.

It has been reported that frangible ammunition may cause problems with wet funnel traps because the powder created by certain types of disintegrating bullets can mix with the water and harden into a cement-like substance resulting in an extremely difficult cleaning process.

CLAIM #2: Wet steel traps eliminate lead dust on your range.

If a bullet strikes an area on a wet steel trap where the water and oil mixture is flowing (like on the bottom plates), the amount of lead dust generated at the trap on initial impact may be reduced. But if the bullet hits on the upper plates where no water is present, lead dust can be generated much the same as on a trap where no water system is in use. Also, lead dust containment systems such as water are meant to deal with lead on the bullet trap itself. They typically have little or nothing to do with emissions at the firing line or other areas of the range.

The gently sloping angles of steel funnel plates do help prevent bullet breakup on initial impact, but bullets can also fragment into small pieces once they enter the rear chamber and strike more steel surfaces inside. Also, many designs include a vertical edge at every seam where two chambers meet and are attached to each other. Deflectors are typically used to protect these vertical edges, and bullets can fragment more significantly if they strike these deflectors. Our observations would indicate that the degree of bullet fragmentation is mostly related to the velocity of the bullet. Slower pistol rounds may be able to be captured more whole when using a primary decelerant or lubricant such as water, but faster rifle rounds tend to disintegrate whether the water is present or not.

CLAIM #4: Wet steel traps are more environmentally friendly.

A doctor’s first and fundamental responsibility is to do no harm and to not make a difficult situation worse than it already may be. The same can be said for a bullet trap. Because lead disposal is already difficult enough for most shooting ranges, the last thing we thing a bullet trap should do is to complicate the matter by mixing the lead with other substances such as water, oil, chlorine, or antifreeze.

CLAIM #5: Wet steel traps function equally well indoors and outdoors.

Referring back to claim #4, it can be much more difficult to contain all potential contaminants generated by a wet steel trap on an outdoor range. Rain, snow, ice, wildlife, leaves, twigs, and other clogging debris can complicate matters when operating outdoors.

If everything is welded together on site, you can end up with a bullet trap that is much more difficult to service or repair should anything go wrong. Long, continuous sheets of plate steel can be more prone to stress fractures and cracking than shorter, modular plates. That is one reason why bridges and overpasses are often formed by bolting together multiple modular pieces. When modular funnel plates and joint systems are properly designed, you get a strong and maintenance-friendly bullet trap that requires no sacrifice of safety or performance.

If a 12 or 13 degree slope is better than a 15 degree slope, then isn’t 11 better than 12? Why not drop to 9 degrees? Or 7? Since every degree you go down can increase the cost and the front-to-back size of the trap, there is a point at which you can reach the point of diminishing returns. All other factors being equal (steel hardness, bullet trajectory, etc.), our high speed video tests do not reveal any significant difference between impacts at 12 or 15 degrees. Although it is possible to install an Action Target trap with plates mounted at either 12 or 13 degrees, we believe 15 degrees to be optimal for most uses.

CLAIM #8: A 30-inch diameter in the circular deceleration chamber is better than a 26-inch diameter.

Following the same logic, why not use a 40-inch diameter? Why not 50? Again, it is important to weigh multiple factors such as performance, cost, and space. Action Target believes that the most important thing about a chamber is that it effectively contain rounds, that it have a good service life, and that it can be easily serviced if and when the need arises. We believe our chamber design achieves these values in an optimal way.

CLAIM #9: Wet steel traps don’t require much maintenance.

Regular maintenance should be expected with any bullet trap, regardless of the materials used. Just like anything else, range equipment must be properly cared for to keep it working.

The wet steel trap designs we have seen include a water pump, spray nozzle, and filter systems that should be regularly maintained. Potential debris like cardboard, paper, wood, and shotgun wads can certainly be a problem if they are introduced into these systems. Lead should be removed from the collection system and disposed of properly. And we recommend you account for any exposure the lead may have had to water, oil, chlorine, or antifreeze. Water sources should be maintained and you should deal with any potential sources of flooding or leaking. In some cases, an external settling pond or a drainage tank with a waste trap may be needed to keep contaminated water from entering the sewer system. Finally, you should consider any additional effect the potentially higher humidity may have on your ventilation system and any HEPA filters.

NOTE: None of the photos used in this article are of Action Target bullet traps.

PROVO, Utah – Action Target is pleased to announce the release of a new line of steel targets specifically designed for .22 rimfire ammunition. The new Rimfire Steel product line includes seven reactive targets in addition to the rebranding of three existing targets (Rimfire Dueling Tree, Rimfire Spinning Jack, and Rimfire Plate Rack).

This announcement comes in conjunction with the start of the 2013 SHOT Show in Las Vegas where the Rimfire Steel line is being debuted in Action Target’s exhibition booth.
“With the rise in ammo costs, we’ve been getting a lot of requests from customers for a greater variety of targets specifically designed for rimfire ammunition, so we decided to add an entire product line to meet the demand,” Chad Burdette, Action Target’s portable target product manager, said. “With the release of seven new products at once, this is our biggest launch ever, and there is no better place than SHOT Show to do it.”
The new targets in the Rimfire Steel product line include the Rimfire Rectangle, Rimfire Buffalo, Rimfire Mini Gong, Rimfire Tactical Torso, Rimfire Hostage, Rimfire Tactical Hostage and Rimfire Bullseye.
The shooting surfaces of all the Rimfire Steel targets are made of through hardened 1/4" AR500 armor steel, a slightly thinner version of the 3/8” AR500 armor steel Action Target uses to manufacture its handgun grade targets. While 1/4" armor steel is capable of handling greater ammunition loads, the reactive portions of the targets (which are painted light blue) are engineered to function best with the force of .22 rimfire rounds.
“We wanted to set our Rimfire Steel line apart from other .22 targets,” Burdette said, “so we built them to last for years and added blue paint to create a signature look people can recognize.”
The Rimfire Steel product line gives customers access to the durability and quality design of Action Target steel targets at a lower cost with prices ranging from $45 for the Rimfire Spinning Jack to $165 for the Rimfire Bullseye to $225 for the Rimfire Plate Rack.
Those attending SHOT Show can receive free shipping on the Rimfire Steel line or any other portable target by ordering at Action Target’s exhibition booth. The new targets will also be available for purchase online starting Tuesday, Jan. 15.

About Action Target Inc.

Action Target Inc. is a privately owned business headquartered in Provo, Utah. As the world leader in shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufacturers, Action Target has installed thousands of shooting ranges across the United States and in 25 other countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit www.ActionTarget.com. To learn more about Action Target products or to purchase items online, visit www.store.ActionTarget.com.]]>Action Target announces seven new reactive steel targets designed for rimfire ammunition.

PROVO, Utah – Action Target is pleased to announce the release of a new line of steel targets specifically designed for .22 rimfire ammunition. The new Rimfire Steel product line includes seven reactive targets in addition to the rebranding of three existing targets (Rimfire Dueling Tree, Rimfire Spinning Jack, and Rimfire Plate Rack).

This announcement comes in conjunction with the start of the 2013 SHOT Show in Las Vegas where the Rimfire Steel line is being debuted in Action Target’s exhibition booth.
“With the rise in ammo costs, we’ve been getting a lot of requests from customers for a greater variety of targets specifically designed for rimfire ammunition, so we decided to add an entire product line to meet the demand,” Chad Burdette, Action Target’s portable target product manager, said. “With the release of seven new products at once, this is our biggest launch ever, and there is no better place than SHOT Show to do it.”
The new targets in the Rimfire Steel product line include the Rimfire Rectangle, Rimfire Buffalo, Rimfire Mini Gong, Rimfire Tactical Torso, Rimfire Hostage, Rimfire Tactical Hostage and Rimfire Bullseye.
The shooting surfaces of all the Rimfire Steel targets are made of through hardened 1/4" AR500 armor steel, a slightly thinner version of the 3/8” AR500 armor steel Action Target uses to manufacture its handgun grade targets. While 1/4" armor steel is capable of handling greater ammunition loads, the reactive portions of the targets (which are painted light blue) are engineered to function best with the force of .22 rimfire rounds.
“We wanted to set our Rimfire Steel line apart from other .22 targets,” Burdette said, “so we built them to last for years and added blue paint to create a signature look people can recognize.”
The Rimfire Steel product line gives customers access to the durability and quality design of Action Target steel targets at a lower cost with prices ranging from $45 for the Rimfire Spinning Jack to $165 for the Rimfire Bullseye to $225 for the Rimfire Plate Rack.
Those attending SHOT Show can receive free shipping on the Rimfire Steel line or any other portable target by ordering at Action Target’s exhibition booth. The new targets will also be available for purchase online starting Tuesday, Jan. 15.

About Action Target Inc.

Action Target Inc. is a privately owned business headquartered in Provo, Utah. As the world leader in shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufacturers, Action Target has installed thousands of shooting ranges across the United States and in 25 other countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit www.ActionTarget.com. To learn more about Action Target products or to purchase items online, visit www.store.ActionTarget.com.]]>0Action Targethttp://www.actiontarget.com/?p=102332013-01-28T20:10:59Z2013-01-10T13:00:45Z Read More →]]>Editors Note: This article was originally published in The Shooting Wire on December 5, 2012. It is being republished here with permission from Editor Paul Erhardt.

Located in Houston, Texas, with something like 100,000 oil industry execs within a few minutes drive, the Athena Gun Club is 39,000+ square feet of ranges, retails space, classrooms, and amenities that sets it far apart from other ranges you’ve visited.

The design and layout of Athena is the brainchild of CEO John Boyert, and his wife (and CFO) Susan Cho, who worked with Houston-based firm Acumen Design to create an overall space and flow – along with a non-traditional firearms shopping experience – that gives the club its very upscale feel.

Upon entering the club the first thing you notice is the front desk, which is more akin to one you’d find in a hotel lobby than at any gun club you’ve seen. It’s located in a huge, open foyer that’s brightly lit, inviting, quiet and immaculate.

It’s at that front desk where you are immediately greeted by one of the club’s 49 uniformed employees who project both professionalism and warm hospitality – again, more akin to that of a hotel than a range – and leave you with the feeling that this is the place you want to come and shoot.

And that first impression, the importance of it on you as a potential member, is something Boyert borrowed from Conrad Hilton’s book. Hilton, of the Hilton Hotels empire, knew a thing or two about the value of first impressions, and considering that the Athena Gun Club sits next door to one of the richest zip codes in the country, Boyert understands how valuable that first impression is to the success of his business.

The front desk looks like it came straight out of a high-end hotel. Photo: P. Erhardt

To put it simply, everything about the Athena Gun Club is geared towards creating a high-end experience for the visitor – regardless if you are a multi-millionaire executive in the oil industry or the clerk from the mailroom.

Great attention to detail has gone into giving each and every visitor a world-class experience. And why not? They want you to come back.

Boyert has pored over all the available data from the National Shooting Sports Foundation that they’ve compiled to help firearms retailers and ranges. With that data in hand, and Conrad Hilton’s expert observations, Boyert has envisioned the club to be the place you don’t visit just once a month to shoot, but every week.

He explained that the Athena Gun Club is going after “a demographic that other ranges aren’t even targeting” and probably never considered.

For instance, because of the oil industry and corporate rules they have established about firearms on their property, Athena Gun Club will store firearms for its Executive and VIP members. These are individuals who pay a hefty membership fee and a regular monthly fee which provides them access to seven private VIP shooting lanes, on-site firearms storage, a cigar room with fully stocked humidor, private entrance and gun valet services, on top of other amenities and Athena’s always attentive staff.

To the right of the front desk is the fully computerized rental counter. Photo courtesy of Athena Gun Club

A tour through the VIP area was like walking through the clubhouse or members locker room at a private country club.

In addition to luring in Houston’s business executives, Boyert is also targeting the corporations themselves by providing them a unique off-site meeting place where a sales team can easily have their meeting thanks to standard business tools like WiFi, AV systems, a conference room, and catering (of course).

Though a brand new business that just had it’s grand opening this past weekend, the Athena Gun Club has reached out to build relationships with other local businesses. Not only has Boyert sought out the advise of local restauranteurs – again stealing from the hospitality industry – but he has also lined them up to help cater Athena’s special events and the range’s soon-to-be-opened cafe.

I know what you’re thinking, “Will they have that fried baloney you keep mentioning?”

If we told you it was a fine jewelry store you couldn’t tell the difference. Photo: P. Erhardt

Building partnerships is a key element of the business philosophy employed by Boyert and Cho to help them deliver on the Athena promise. One of those relationships, and perhaps the most important one after that with Acumen Design, is with Action Target.

You can’t have a gun club without a range and Boyert literally met with every major shooting range company before settling on Action Target and putting his faith in them to deliver the best shooting experience possible.

And that faith paid off big time as contractor issues put the gun club build-out behind schedule, forcing Boyert to turn a 12-week range install into a 4-week rush job for Action Target.

For those familiar with the Utah-based Action Target, a company with one of if not the best reputations in the industry, it will hardly come as a surprise that not only did the Action Target team get the new state-of-the-art ranges – 26 lanes in all – installed in the 4-week window, but they did it without additional staff or going over budget.

Boyert’s appreciation for Action Target is apparent in the way he speaks about their work as one of their customers, and it reflects the way he sees Athena Gun Club’s members speaking of the club.

In picking other industry partners whose work and reputation reflects the appropriate image for the club, Boyert chose carefully when selecting the brands he’d carry in Athena Gun Club’s store.

When you decide to back everything you sell to your customers with a lifetime warranty you had better pick the right brands. In a retail space laid out more like an Apple Store with gun kiosks reminiscent of SHOT Show displays (instead of those dreary standard glass gun cases), you’ll find Glock, Smith & Wesson, HK, Sig Sauer, Wilson Combat, Kimber, SureFire, Magpul, Galco and others.

This is what retail product merchandising should be. Photo: P. Erhardt

And all of it at prices competitive in an area serviced by numerous firearms retails, including no less than 20 Academy locations.

It’s difficult to fully capture the essence of the Athena Gun Club experience but it’s one that is totally different than what most shooters have come to expect from their local indoor range. It is refreshing and hopefully inspires other range owners to up their game.

Of course, the obvious question is can an upscale shooting club of this nature survive as a going business concern. I asked Boyert directly how long he thought it would take to reach profitability considering the tremendous investment made in the facility by him and his shareholders. While I fully expected a three, four, or even five year response, I was delighted to hear not only does he see it taking one year, but that expansion to new locations is part of the vision for the future of the Athena Gun Club.

With something like 4,000 people visiting the facility during its grand opening, it looks like the Athena Gun Club is well on its way. And I won’t be surprised if more than a few industry execs find their way to the new club next year when they gather in Houston for the annual NRA Show.

….Hmmm, what an interesting place to hold a new product introduction and media event during the NRA Show.

]]>2Action Targethttp://www.actiontarget.com/?p=103012013-01-22T21:22:10Z2013-01-10T13:00:41Z Read More →]]>It’s that time of year again where the entire firearms industry gets together in Las Vegas for a whole week of fantastically exhausting SHOT Show fun. Here at Action Target, we’re putting the final touches on our booth and loading up for a week in Vegas. If you’re attending SHOT Show this year, make sure to stop by and check us out (booth numbers 10564 and 10562). Here’s a look at what we’ll have going on.

The event kicks off Monday the 14th with the SHOT Show Media Day at the Range held at the Boulder Pistol & Rifle Range in Boulder City. Action Target is the official target sponsor of Media Day at the Range and will be providing brand new steel targets for new firearm demonstrations and, of course, entertainment. More than 1,000 media members from the hunting and shooting industry will be present at the range for a full day of shooting demonstrations, product releases, and firearms fun.

Because there will be hundreds of live firearms at the range, safety is absolutely paramount. To promote gun safety, Action Target will be presenting the 2013 Action Target Safety Award. This award will be given to the exhibitor that holds to the highest standards of safety during SHOT Show Media Day at the Range. Each exhibitor will be judged by a panel of safety auditors who will give scores based on firearms safety practices during the event. The award will be presented to the winner at Action Target’s booth (10564) on Wednesday at 10 a.m.

This year we will also be debuting new products like the whole line of Rimfire Targets specifically designed for .22 rimfire ammunition. In addition to the Rimfire Spinning Jack, Rimfire Plate Rack, and Rimfire Dueling Tree, we’ve added seven new reactive targets to the line. All of the new targets will be available for purchase online and in our SHOT Show booth starting January 15th. Take advantage of our free shipping offer by purchasing any of our portable targets in the booth.

In addition to free shipping, our booth will feature several industry celebrities like NUTNFANCY, “Evil Roy” Gene Pearcey, Rob Leatham, and more! NUTNFANCY will be in the Action Target booth all day Tuesday. Stop by to get an autograph and a picture.

Even if you aren’t attending SHOT Show this year, you can still be a part of the action by following our updates on Facebook Facebook and Twitter. We’ll keep you posted on all the product releases and industry news.

We hope to see you there!

]]>4Dakotahttp://www.actiontarget.com/?p=102432013-01-22T21:31:02Z2013-01-03T04:34:36Z Read More →]]>World champion Rob Leatham shows how to train on a static torso target.

As a 24-time USPSA national champion and 5-time IPSC World Champion, Rob Leatham knows it takes dedicated training and quality equipment to be a good shooter. To build the speed and accuracy he needs to stay on top of his game, Rob uses Action Target steel targetsto train. In this video, he explains how he use the PT Torso in several training drills. Check it out to see how you can improve your skills!

]]>4Action Targethttp://www.actiontarget.com/?p=102142012-12-27T18:32:20Z2012-12-27T13:00:47Z Read More →]]>Officer David Staskiewicz receives Range Master of the Year Award from Action Target

PROVO, Utah – Officer David Staskiewicz was recognized by Action Target as the 2012 Range Master of the Year for his continued excellence in law enforcement training. Action Target founder Addison Sovine presented Staskiewicz with the award at a ceremony held in his honor on December 13th.

“Officer Staskiewicz has done an incredible job in with the Omaha Police Department,” Sovine said. “Action Target has had the pleasure of working with him on several projects in the past, and we hope to continue our relationship in the future.”

For the past ten years, Officer Staskiewicz has been the Omaha Police Department’s range master. During that time, he has overseen the closing of the department’s 30-year-old indoor range and was instrumental in the opening of the new Public Safety Training Center ranges four years ago.

The new center includes a firearms simulator room, rooms for weapon, ammo and target storage, a room with 20 stations for weapon cleaning and two indoor shooting ranges equipped by Action Target with advanced tactical training technology.

“Coordinating the fair use of all three ranges can keep you busy, but these facilities are an incredible training tool,” Staskiewicz said. “We have up to 25 local and federal agencies that train on one of our ranges throughout the year.”

According to Staskiewicz, the last thing a police officer wants to do is discharge his or her firearm, but training for those occasions where force is necessary is extremely important.

“Shooting is a perishable skill that needs to be practiced on a regular basis”, Staskiewicz said. “It’s extremely important to train our officers under similar conditions, especially elevated heart rate shooting. It’s our job to prepare our officers to react to a situation so they can go home to their family at night.”

In addition to running his agencies three ranges, Staskiewicz oversees the firearms curriculum for his 800 officer department. He has always been willing to share his lesson plans and training tips with other agencies and trainers over the years. Some drills they conduct on the indoor tactical range include split-second threat identification, accuracy and speed training, as well as ambush drills in a patrol car with the windshield removed, drop targets and flashing lights to add to the stress.

“Along with providing common sense firearms training, our goal is to provide a safe training environment,” Staskiewicz said. “I’m honored to have won Range Master of the Year, but the best reward is seeing our officers go home at night after a situation.”

About Action Target Inc.

Action Target Inc. is a privately owned business headquartered in Provo, Utah. As a world leader in shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufacturers, Action Target has installed thousands of shooting ranges across the United States and in 25 other countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit www.ActionTarget.com. To learn more about Action Target products or to purchase items online, visit www.ActionTarget.com/store.

]]>1Action Targethttp://www.actiontarget.com/?p=101562012-12-13T18:34:33Z2012-12-13T13:00:09ZCheck out this video to get a sneak peek of the whole new line of Rimfire Targets coming out this January.
In addition to the Rimfire Dueling Tree, Rimfire Plate Rack, and Rimfire Spinning Jack, Action Target will be releasing seven new reactive steel targets specifically designed for rimfire ammunition. The targets will first be available for purchase online January 15th. If you will be attending the 2013 SHOT Show in Las Vegas, you can see the targets in person and get free shipping on any Action Target product by visiting our booth. Hope to see you there!]]>Check out this video to get a sneak peek of the whole new line of Rimfire Targets coming out this January.
In addition to the Rimfire Dueling Tree, Rimfire Plate Rack, and Rimfire Spinning Jack, Action Target will be releasing seven new reactive steel targets specifically designed for rimfire ammunition. The targets will first be available for purchase online January 15th. If you will be attending the 2013 SHOT Show in Las Vegas, you can see the targets in person and get free shipping on any Action Target product by visiting our booth. Hope to see you there!]]>5Action Targethttp://www.actiontarget.com/?p=101612012-12-13T00:31:43Z2012-12-13T13:00:00Z Read More →]]>As we discussed in the first part of this article, rubber berms are a fantastic way to contain rounds on ranges that see limited use, but they aren’t perfect in every circumstance. Rubber berms have their limitations no matter what you may read. If you are considering installing a rubber berm on your indoor or outdoor range, make sure you have a clear understanding of the facts about what rubber berm are realistically capable of handling. Here are three more myths you may encounter in your research of rubber berm technology.

CLAIM #4: Rubber berm traps are easy to clean. You can even do it yourself with a special vacuum or with doors on the back of the trap.

When too many bullets are suspended in the trap for it to function safely, they should be mined from the rubber and disposed of properly. Some early claims stated that a million rounds per lane could be fired before cleaning was required, but our real-world experience and documented accounts reveal that a rubber berm trap should be cleaned after about 80,000 rounds per lane.

The process of separating the lead from the rubber can be a very specialized and time-consuming task. The top 8 to 12 inches of rubber are typically taken off the entire trap and then separated to remove the bullet fragments. The lead fragments can be classified as a recyclable material, but may require complicated permits to transport and dispose of legally. After the lead has been properly dealt with, the remaining rubber is placed back on the trap. Even with the best industrial equipment, it can take an experienced crew nearly seven full days to clean a 20 lane trap. Because of the extensive lead exposure inherent in the process, everyone involved should be outfitted with the proper safety equipment including complete hazardous-material suits and certified respirators.

Another claim states that bullets will travel all the way through the rubber to the rear of the trap where they can easily be removed through doors mounted in the back of the steel support structure. Our experience shows that handgun rounds typically penetrate only 6 to 10 inches into the usual 24 inches of rubber, and most rifle rounds only penetrate 12 to 16 inches. Even as newly fired bullets impact other bullets already in the rubber, we have not seen fragments even come close to the rear of the trap. We have never found these “cleaning” doors to do anything more than add unnecessary expense and difficulty to the trap.

Sound problems on shooting ranges are caused by the noise generate when firing a gun and the interaction of that noise with the walls, floors, and other surfaces of your range. When you compare the surface area of a bullet trap with that of the floor, walls, and ceiling of a typical range, the trap typically makes up only about 5% of the total surface area. This small percentage combined with the fact that rubber is only a fair sound absorbing material means a rubber berm trap may have minimal impact on the sound levels on your range. We have found that using proper sound absorbing materials and techniques on your walls and ceiling baffles can give far better results.

CLAIM #6: Adding more technology and additional devices to your trap will improve its performance.

There is only so much you can do to “technologically enhance” chopped rubber. That being said, let’s look at some of the most common add-ons to rubber berm traps.

The first device is a large collection bin or “hopper” that spans the top of the trap. In certain cases, the chopped rubber has been found to migrate and flow toward the bottom of the trap leaving undesirably thin coverage near the top. When this happens, the extra rubber that accumulates at the bottom of the trap should be periodically collected and returned to the hopper. This process can be very labor intensive, and you should employ the same safety equipment and procedures used when cleaning the trap.

Another add-on uses large sheets of rubber that act as a skin over the entire surface of the trap. This cover is designed to help keep the small rubber granules in place and to keep small bullet fragments from escaping back toward the shooter. As shots are fired into concentrated areas, the cover can quickly develop larger and larger holes, requiring time and money to maintain. Another downside to a cover like this can be heat retention. In hot conditions, the membrane may reduce the ability of the granules to “breathe” building up heat and increasing the chance of fire when other ignition events are present.

You have Options

The equipment you install in your shooting range can have a significant effect on your range’s future success. Rubber berms work great on ranges that don’t see excessive everyday use, but if you start having more customers than you originally planned for, it quickly becomes a less than ideal solution. After evaluating the benefits and limitations of a berm trap design, you may conclude that this technology is the best overall choice for your needs. If not, know you have other options.

The Action Target Total Containment Trap (TCT) can be a great solution if you are going to run a lot of people through your range. With three different types of hands-free lead removal systems, the TCT allows for varying levels of use and greatly diminishes the time you have to spend maintaining your shooting range. If your range’s anticipated level of use is on the border of being too much for a rubber berm, plan on being successful and install a TCT. Don’t limit your long-term success based on short-term finances.

Rely on the Experts for Help

There are hundreds of things to take into consideration when building a shooting range, but your top priority should always be safety. Before anything else, make sure your range is going to be safe for your customers, your employees, and the environment. If you are considering building a range, talk to the Action Target representative in your region and he will be happy to help you find the right equipment to fit your needs and budget. You can also use our Request a Quote form to get started on your range upgrades today.

Please note: the information included in this article has come from both documented studies and the personal experience of Action Target shooting range specialists. This information has been found to be helpful for many clients throughout the years but may not apply in all situations. Please use judgment in determining which tips will be helpful in your particular situation.

]]>0Action Targethttp://www.actiontarget.com/?p=99982012-12-31T22:11:17Z2012-12-04T00:28:22Z Read More →]]>Financing now offered to commercial and municipal ranges through the Action Target Capital program.

PROVO, Utah – Dec. 3, 2012 – Action Target, the world leader in shooting range equipment design and manufacturing, announced today the launch of its new equipment financing program, Action Target Capital. This new program provides several financial options for purchasing Action Target equipment and is available immediately to any qualified law enforcement, municipal, or commercial customer.

“We’re pleased to offer this new financing option to our customers, and we think it will make a big difference in the development and quality of their shooting ranges,” said Tom Wright, Action Target president and CEO. “Customers can now receive immediate financing to install the superior equipment they need to run a safe and effective range.”

Action Target has worked in conjunction with Spyglass Capital, an equipment and vendor finance company, to make this program a reality for shooting range owners and managers in need of extra financial assistance or flexibility.

“A shooting range is no different than a technology acquisition, business aircraft or other capital equipment purchases,” said Mark Cusick, president of Spyglass Capital. “Teaming with Action Target to extend customer financing creates tremendous new opportunities to improve firearms training and qualification levels anywhere there is a need.”

Action Target Capital will provide:

A broad credit spectrum of lending consultation and assistance to enable qualified Action Target customers to acquire the latest in technology and equipment

Access to financial options such as SBA loans, commercial loans and leases

Financing that can be used to purchase land and improvements including existing buildings, grading, street improvements, utilities, parking lots and landscaping; construction of new facilities or modernizing, renovating or converting exiting facilities; and purchasing long-term machinery and equipment

Details and application information are available now at www.ActionTarget.com/Capital or by contacting an Action Target representative at (888) 377-8033.

About Action Target Inc.

Action Target is a global leader in shooting range development and manufacturing for law enforcement, military and commercial customers. The company is privately owned and headquartered in Provo, Utah. With more than 4,000 products and 40 patents for the systems it designs and manufactures, Action Target has installed thousands of shooting ranges across the United States and in 25 other countries around the world. Throughout its history, Action Target has delivered a steady stream of shooting range breakthroughs and system designs and has conducted high-impact firearms training for law enforcement and various military organizations. For more information on Action Target, visit www.ActionTarget.com.

About Spyglass Capital

Spyglass Capital is an independent, nationwide equipment finance company that offers flexible structures with vast lending capabilities. Spyglass teams are leading specialists in equipment and vendor finance. To learn more about Spyglass Capital and its financial services, please visit www.SpyglassCapital.com.

Stone Hart’s Gun Club & Indoor Range has teamed with Action Target to build a progressive shooting range families can enjoy. Located near the Kendall-Tamiami Executive Airport, the new facilities include a firearm and ammo retail store, two indoor shooting ranges and classrooms for in-depth instruction.

The idea for the range came in 2010 when three friends started playing with the idea of building a test range for their growing ammunition company. The idea soon evolved into something bigger, however, when they realized how few resources were available to shooters in the Miami area. Instead of building a range like all the others they had seen, they decided to create something that would have a positive impact on the shooting community.

“Our main goal is not to sell guns or ammo or memberships, but to offer people entertainment, training and therapy,” managing partner Adolfo Vivas said. “I wanted to make the best range in South Florida, and I think we’re finally going to get it.”

Stone Hart’s features two eight-lane 75’ ranges (one for handgun shooting and one for rifle shooting) equipped with the latest technology like target retrievers from Action Target with digital distance control and a Carey’s ventilation system that removes 99.7 percent of contaminates and lead dust from the air to keep shooters and the environment safe. But the owners believe the most unique aspect of their range is the family friendly environment.

“Our approach is family-oriented. It’s not like a men’s club,” Vivas’ business partner Augusto Luna said. “We want to make it welcoming to families. We want people to be comfortable bringing their kids so they’re aware of firearms at an early age and can learn how to handle them safely.”

Stone Hart’s managing partners have gone out of their way to provide firearms education by hiring three professional trainers including former Top Shot contestant Gabby Franco to teach classes on self defense, concealed carry and shooting safety. Free seminars for children on gun safety will also be offered.

In addition to educational classes, future activities will also include competitions, contest, games and ladies’ nights.

“We want to be a 5-star range, so we’re working toward that right now,” Luna said. “We’re just scratching the surface right now for what we want to do. We have big plans for this place.”

Among their big plans are a deli sandwich counter in the pro shop, free cable and wireless Internet and future ranges for archery and tactical training.

“Now that people have options,” Luna said, “it’s opening people’s eyes as to what a range should be.

About Action Target Inc.

Action Target Inc. is a privately owned business headquartered in Provo, Utah. As a world leader in shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufacturers, Action Target has installed thousands of shooting ranges across the United States and in 25 other countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit www.ActionTarget.com. To learn more about Action Target products or to purchase items online, visit www.ActionTarget.com/store.

]]>2Action Targethttp://www.actiontarget.com/?p=98742012-11-15T02:52:10Z2012-11-15T13:00:43Z Read More →]]>Action Target is pleased to announce the launch of a new online store. In an effort to make things more convenient and efficient for our customers, we have been working hard to improve our online store and to increase its functions. The new store not only looks better, but will hopefully make the purchasing and customer service processes easier for our customers.

Here is a look at what’s new:

Increased User Friendliness

We’ve been listening closely to your suggestions, and we’ve done our best to make this new interface easier to use and even more organized.

If you already know what you want, you can now add it directly to your cart from the multiple product page with the new quick add to cart button.

Less Time Spent on the Phone With Customer Service

The new online store makes it easier to get the help you need without having to spend time calling customer service.

Product parts and pieces are now available for order through the online store. You can browse parts and accessories from the dropdown mega-menu like feet, stands, hardware packages, and accessories like the Pelvic Hit Zone.

You can also find all of a target’s parts and pieces for sale individually at the bottom of the product page. Now you can purchase extra feet or target plates when you buy a PT Dueling Tree or purchase a package of bolts and nuts if you happen to lose one.

(Note: this feature is still in the process of being implemented. Product parts will be made available for purchase on the online store as soon as they are ready.)

More Detailed Product Information

Whether you just decided to upgrade from tin cans or you’re training for an international speed shooting competition, we’re making sure you have the information you need.

With more detailed descriptions, photos, and videos for each product, you can see exactly how your target will work and what you can do with it. If you shoot a video using one of our targets and send it our way, we may even feature it on our website!

The new online store will also have frequently asked questions for each product to make it easier on you when deciding how to best design your training program. (Note: this feature is still in the process of being implemented. Frequently asked questions will be added to products chronologically.)

Visit our new online store today and let us know what you think! We value your feedback and we’ll do everything we can to make sure you have a pleasant experience while shopping with us.

]]>0Action Targethttp://www.actiontarget.com/?p=98282013-01-10T20:13:49Z2012-11-08T13:00:42Z Read More →]]>At its most basic level, a rubber berm trap is approximately two feet of chopped rubber laid on top of an angled support structure to create a backstop or “berm” to catch bullets fired into it. There are several different approaches to this fundamental idea, but the same basic principles apply to them all. When you shoot into a dirt berm, the friction of passing through the dirt is what ultimately stops the bullet. A rubber berm trap works exactly the same way, with the obvious difference being the use of chopped rubber instead of dirt or sand.

Because the rubber is a softer collection medium, ricochet and lead dust can be significantly reduced in some applications. Cross-range firing is safer, as is firing at extremely close distances. Such benefits make this trap an excellent choice for certain indoor ranges and other low-volume ranges where lead dust is a concern.

Rubber berms aren’t perfect in every circumstance, however, no matter what you may read. In our experience, we’ve encountered several myths about what rubber berm traps and their accompanying accessories are capable of doing. Before you make any decisions on your range, make sure you know the facts.

CLAIM #1: Action Target disapproves of rubber traps because all they make are steel traps.

Not only does Action Target approve of rubber traps for certain shooting range applications, we have been manufacturing our own for more than a decade and have patents covering our unique berm trap technology. The hassle-free design of Action Target’s rubber berm trap takes advantage of the practical and beneficial properties of rubber, while eliminating the weaknesses and unnecessary elements of other designs.

We recognize steel traps and rubber traps have very different benefits and limitations. It is important for the range operator to understand these issues clearly before choosing one technology over the other.

Chopped rubber is obviously softer than steel, so some bullets can indeed be captured whole. However, that is not the whole story. After multiple rounds have been fired into the same concentrated area of the trap, newly fired bullets can begin impacting other bullets previously suspended in the rubber. As one bullet impacts another, both can begin to break into small pieces. These “hot spots” of concentrated lead can form behind turning targets, indoor range target retrievers, and other fixed-position targets on your range and can pose a significant ricochet hazard if not managed properly.

When cleaning rubber berm traps, it is not unusual to find masses of small bullet fragments that are nearly indistinguishable from bullet fragments taken from a steel bullet trap. Just because you are shooting into a soft substance does not mean the bullets won’t fracture and break up. There is still the chance for the bullet to strike another bullet, and that chance increases with every day of range use.

Because rubber berm traps have no hard surfaces or obstacles to interfere with cross-lane shooting, they can be particularly effective in tactical applications where shooters move from one position to another and engage targets that are not directly in front of them. As long as hot spots are effectively managed, a rubber berm trap can also be a good choice for very close range shooting.

CLAIM #3: Rubber berm traps are specially treated so they will not catch fire.

NOT an Action Target Rubber Berm Trap

There are many documented cases of rubber bullet traps catching fire. Most manufacturers, including Action Target, treat their rubber with some kind of fire-retardant substance to reduce the risk of fire, but without taking additional precautions, it is still possible to have a serious problem.

You may see a demonstration where a piece of fire-treated rubber is held to a direct flame without burning, or you might read reports about tracer rounds being fired into rubber berm traps without igniting the rubber. These are unrealistic scenarios. A full size trap on an actual shooting range can collect large quantities of unspent gunpowder and flammable debris from paper and cardboard targets. Also, bullets fired into the trap can break open chunks of treated rubber exposing the untreated surfaces inside. These issues alone may pose a considerable risk of fire, but the risk can increase dramatically if tracers or other incendiary rounds are fired into the trap – a practice that Action Target strongly discourages.

A recent attempt to decrease the potential fire hazard of rubber berm traps involves mixing the chunks of chopped rubber with hydrated gel beads. The theory is that as bullets are absorbed into the rubber, they will be cooled by the gel to reduce heat build-up. Because no long term data seems to exist to support this theory, it is unclear whether the gel can keep a fire from starting or keep the fire from spreading after it has already started. It is also unclear what difficulty such a gel may cause when it comes time to clean the trap and separate the lead from the rubber.

Rely on the Experts for Help

There are hundreds of things to take into consideration when building a shooting range, but your top priority should always be safety. Before anything else, make sure your range is going to be safe for your customers, your employees, and the environment. If you are considering building a range, talk to the Action Target representative in your region and he will be happy to help you find the right equipment to fit your needs and budget. You can also use our Request a Quote form to get started on your range upgrades today.

Please note: the information included in this article has come from both documented studies and the personal experience of Action Target shooting range specialists. This information has been found to be helpful for many clients throughout the years but may not apply in all situations. Please use judgment in determining which tips will be helpful in your particular situation.

]]>4Action Targethttp://www.actiontarget.com/?p=98332012-11-08T16:33:25Z2012-11-08T13:00:30Z Read More →]]>Take the unnecessary banging and scraping out of your PT Pepper Popper with a rubber add-on kit that’s easy to install.

The PT Pepper Popper Rubber Kit is designed to make shooting PT Pepper Popperson indoor ranges or concrete pads more convenient. Because the PT Pepper Popper has a steel base, it tends to slide a little with every shot if placed on a hard surface. The PT Pepper Popper Rubber Kit eliminates the possible damage to floors as well as the target face with four rubber feet and an additional rubber bumper to cushion the fall of the steel target

Functions / Uses:

The PT Pepper Popper Rubber Kit is an optional add-on and is designed to be compatible with any Pepper Popper produced by Action Target. The package comes with four rubber feet that easily attach to the bottom of the base of the target to prevent the target from moving when placed on a hard flat surface like a concrete floor. The package also includes a rubber bumper that attaches to the top of the base to prevent the target face from getting marked up by repeated hits against the steel frame.

Technical Overview:

The feet and bumper of the PT Pepper Popper Rubber Kit come bolted onto steel brackets which can be easily connected to the frame of any Action Target Pepper Popper using the provided hardware. The rubber used in the feet and bumper is specially hardened and designed for long life and durability.

PROVO, Utah – The Steel Challenge Shooting Association recently named Action Target the official target of the 2012 Steel Challenge World Speed Shooting Championship. The championship, which is held in Frostproof, Fla., begins Nov. 1 and ends on Nov. 4. This year it will be held at the Universal Shooting Academy for the first time.

“Action Target is one of the premier suppliers of modern steel targets in the world,” said Dave Thomas, Executive Director of SCSA/USPSA. “The Steel Challenge is happy to recognize them as the official target of the World Speed Shooting Championship.”

Championship competitors will face eight shooting stages with five steel targets placed at various distances on each one. Action Target custom designed three targets for the competition featuring spring‐loaded armor steel head plates that provide extra bounce for immediate visual and audio feedback.

“We’re really excited to be a part of this,” said Chad Burdette, portable target specialist of Action Target. “The Steel Challenge World Speed Shooting Championship is a fantastic program and represents the potential this sport has.”

Shooters from all over the world are expected to attend this year’s Steel Challenge world Speed Shooting Championship which is the culmination of the steel shooting season worldwide. The match also features various walk‐up events where competitors and non‐competitors alike have the opportunity to shoot and win a variety of different guns.

The custom targets designed for the competition by Action Target will be available for sale on its online store beginning January 2013.

About Action Target, Inc.

Action Target, Inc. is a privately owned business headquartered in Provo, Utah. As a world leader in shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufacturers, Action Target has installed thousands of shooting ranges across the United States and in 25 other countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit www.ActionTarget.com. To learn more about Action Target products or to purchase items online, visit www.ActionTarget.com/store.

About SCSA

The Steel Challenge Shooting Association is a wholly owned subsidiary of the United States Practical Shooting Association (USPSA). SCSA expands the shooting opportunities for its affiliated clubs and individual members.

About USPSA

The United States Practical Shooting Association is a non‐profit membership association and the governing body for the sport of Practical Shooting in America. USPSA has over 22,000 members and nearly 400 affiliated clubs which host weekly matches throughout the country providing recreational shooters with the opportunity to test and refine their shooting skills in a safe, competitive environment. USPSA is also the US Region of the International Practical Shooting Confederation (IPSC), which is comprised of approximately 67 nations. For more information, visit www.uspsa.org.

]]>0Action Targethttp://www.actiontarget.com/?p=97702012-10-25T15:31:00Z2012-10-25T13:00:19Z Read More →]]>Action Target is pleased to introduce the newest member of the Torso Family, the IPSC A-Zone.

The IPSC A-Zone was designed with competitive shooters in mind. With a torso made to the exact size and dimensions of the standard IPSC Metric Target and a reactive A-zone cutout for immediate visual feedback, the IPSC A-Zone is a great target for competition training.

Because it combines the scoring benefits of a paper target with the immediate visual and audio feedback of a steel target, the IPSC A-Zone can save you time and frustration. Instead of having to constantly go downrange to switch out paper targets, you can shoot thousands of rounds at this steel version of the IPSC torso without having to reset or replace anything. The A-Zone cutout also makes scoring simple with a reactive swinging plate that allows you to instantly see if you hit the right spot. The swinging plate is gravity reset and can be repainted with a spray paint of your choice to show shot placement.

The torso and swinging plate are made of through hardened AR550 armor steel with no exposed bolts, clamps, or brackets allowing you to shoot just about anything you have at it without fear of ricochet, splatter, or damage to the target. The rear hinge brackets are also made of armor steel (AR500) to minimize wear and tear from daily use and provide you with a lifetime of tactical training.

Because all of the shooting surfaces are made of AR550 steel, the IPSC A-Zone is compatible with rifle shooting from distances greater than 100 yards and with ammunition that does not exceed 3,000 fps. Shooting the target closer than 100 yards and/or with rifle ammunition exceeding 3,000 fps may cause dents and deformities in the shooting surfaces rendering the target unsafe to shoot.

]]>2Action Targethttp://www.actiontarget.com/?p=97322012-11-16T21:38:40Z2012-10-18T13:00:24ZBy John Krupa III.
Our nation was shocked yet again by another senseless mass murder on July 20th when deranged psychopath James Holmes walked into a movie theater in Aurora, Colorado, and murdered 12 unarmed citizens and wounded more than 100 others.
With the increased frequency of mass murder incidents in our nation – Virginia Tech, Fort Hood, and now Aurora – are you prepared to deal with the next active shooter incident when it happens in your backyard?
As a police officer and professional trainer, I can’t emphasis enough (law enforcement officers and armed citizens alike) how important it is to remain vigilant, maintain situational awareness, and be ready for anything – anytime, anywhere!
I teach personal defense courses to law enforcement officers and civilians across the country on how to respond and react to active shooter situations, and while the rules of engagement may differ based on situation, the combat mindset is the same.
There is a long history in the evolution of combat mindset and how we prepare the mind for combat going all the way back to World War II with Rex Applegate’s publication Kill or be Killed. This was followed by two excellent short books in the ‘70’s by Jeff Cooper: Principals of Personal Defense and Color Codes of Awareness.
Fast forward to the late 90s and early 2000s and we have Dave Grossman’s fascinating research On Killing: The Psychology of Killing in War and Society as well as Sharpening the Warrior’s Edge by Bruce Siddle. Do a quick search on the Internet and you’ll find a plethora of articles and publications by writers from all over the country supporting combat mindset research and development.
But once we have absorbed all this combat mindset information, how do we use it, and how is it applied in real world situations such as active shooter incidents?
I like to break it down the same way I learned it:

Situational Awareness

A catchy phrase, but what does it mean? I think the Color Codes of Awareness best summarizes how you should be conducting yourself in your everyday travels – stay out of condition white (the lowest awareness level of Jeff Cooper's color code), be aware of your surroundings, identify specific problems or threats, and be prepared to execute a tactical plan to deal with each threat as it presents itself.

Visualization

Part of being prepared to deal with a situation is to play the “what if” game in your mind everywhere you go. As a field training officer for the Chicago Police Department teaching new recruits how to work the mean streets of Chicago, one of the first things I would teach them is to always be prepared for the unexpected. I challenged them to think about locations we would respond to for calls before we arrived. Visualize the interior of a structure or building upon approach, and always play the “what if” game. Think to yourself, “If this or that happens, what would I do?”
The same game can be played off-duty or as a civilian. If you walk into a store, bank, mall, theater, etc., your head should be up and on a swivel. You should be looking around for things out of the ordinary (running through the Color Codes of Awareness), looking for things that are odd or out of place, paying attention to detail, and always looking for a point of egress. I call this the “Krupa relaxed paranoid mode,” because that’s exactly how you feel, but this is what you need to do to develop Situational Awareness.

Vigilance

A trait that can’t really be taught but is learned through life experience. Alertness is the first principal of personal defense. Some people have it, some never will.
Obviously, victims are never to blame when tragedy strikes, but there are some actions and habits that may decrease your chances of survival in dangerous situations. The people in the most danger are what I like to call “sheeple.” We’ve all seen them – people that walk around every day like wandering sheep in condition white, oblivious to their surroundings. Just stand outside on a busy street, public transportation hub, or in a mall. Everywhere you go, people are walking around with their heads down, texting or operating one of the many electronic devices that have become an integral part of our daily routines and way of life.
People are walking into each other, walking into obstacles, walking into oncoming traffic, falling off train platforms, and falling down stairs because they are oblivious to what is going on around them! In order to avoid this dangerous distraction, people need to put those devices away, minimize their use in public, and get back to being aware of their surroundings. You will never have situational awareness if you are not vigilant.

The Winning Mindset

To avoid becoming a victim, there may be a time when you have to use various levels of force, up to and including deadly force for personal defense.
The last three principals of personal defense are needed to accomplish this task – decisiveness, aggressiveness, and ruthlessness. Jeff Cooper was specific in selecting these last three principals, and he combined them as the primary elements of what he believed is necessary to win the fight when you’re at the phase where the meat meets the metal.
Once you have made the decision to execute a tactical plan, be decisive in its execution. Aggressiveness is needed to overcome your adversary – dominate the threat! Ruthlessness is necessary in the application of ANY level of force that may cause death or great bodily harm to stop an assailant’s deadly actions.
Ultimately, the person that possesses superior mindset, tactical aptitude, and situational awareness is the person that is most likely going to WIN the fight!
It’s not a matter of if another mass murder active shooter incident is going to occur but when and where! ARE YOU READY?
For more information about our training courses, visit our website @ www.TeamSpartan.com
As always, stay safe and Fight to Win!
John Krupa III
Master Firearms Instructor
President / Director of Training
Spartan Tactical Training Group, LLC

About John Krupa III

John is an active duty police officer with the Orland Hills Police Dept. (IL.) and has over 21 years of experience in LE. He has previously served as a patrol officer, rapid response officer, FTO and firearms instructor with Chicago PD. He is a graduate firearms instructor from the Secret Service Academy, FBI, DEA and FLETC. John is founder and president of Spartan Tactical Training Group, Director of Training for the DS Arms LE Training Division and has previously presented at training conferences across the country with the AFTE, ASLET, GTOA, IALEFI, ILEETA, ISOA, LETC, MidTOA, NTOA and TTPOA.]]>By John Krupa III.
Our nation was shocked yet again by another senseless mass murder on July 20th when deranged psychopath James Holmes walked into a movie theater in Aurora, Colorado, and murdered 12 unarmed citizens and wounded more than 100 others.
With the increased frequency of mass murder incidents in our nation – Virginia Tech, Fort Hood, and now Aurora – are you prepared to deal with the next active shooter incident when it happens in your backyard?
As a police officer and professional trainer, I can’t emphasis enough (law enforcement officers and armed citizens alike) how important it is to remain vigilant, maintain situational awareness, and be ready for anything – anytime, anywhere!
I teach personal defense courses to law enforcement officers and civilians across the country on how to respond and react to active shooter situations, and while the rules of engagement may differ based on situation, the combat mindset is the same.
There is a long history in the evolution of combat mindset and how we prepare the mind for combat going all the way back to World War II with Rex Applegate’s publication Kill or be Killed. This was followed by two excellent short books in the ‘70’s by Jeff Cooper: Principals of Personal Defense and Color Codes of Awareness.
Fast forward to the late 90s and early 2000s and we have Dave Grossman’s fascinating research On Killing: The Psychology of Killing in War and Society as well as Sharpening the Warrior’s Edge by Bruce Siddle. Do a quick search on the Internet and you’ll find a plethora of articles and publications by writers from all over the country supporting combat mindset research and development.
But once we have absorbed all this combat mindset information, how do we use it, and how is it applied in real world situations such as active shooter incidents?
I like to break it down the same way I learned it:

Situational Awareness

A catchy phrase, but what does it mean? I think the Color Codes of Awareness best summarizes how you should be conducting yourself in your everyday travels – stay out of condition white (the lowest awareness level of Jeff Cooper's color code), be aware of your surroundings, identify specific problems or threats, and be prepared to execute a tactical plan to deal with each threat as it presents itself.

Visualization

Part of being prepared to deal with a situation is to play the “what if” game in your mind everywhere you go. As a field training officer for the Chicago Police Department teaching new recruits how to work the mean streets of Chicago, one of the first things I would teach them is to always be prepared for the unexpected. I challenged them to think about locations we would respond to for calls before we arrived. Visualize the interior of a structure or building upon approach, and always play the “what if” game. Think to yourself, “If this or that happens, what would I do?”
The same game can be played off-duty or as a civilian. If you walk into a store, bank, mall, theater, etc., your head should be up and on a swivel. You should be looking around for things out of the ordinary (running through the Color Codes of Awareness), looking for things that are odd or out of place, paying attention to detail, and always looking for a point of egress. I call this the “Krupa relaxed paranoid mode,” because that’s exactly how you feel, but this is what you need to do to develop Situational Awareness.

Vigilance

A trait that can’t really be taught but is learned through life experience. Alertness is the first principal of personal defense. Some people have it, some never will.
Obviously, victims are never to blame when tragedy strikes, but there are some actions and habits that may decrease your chances of survival in dangerous situations. The people in the most danger are what I like to call “sheeple.” We’ve all seen them – people that walk around every day like wandering sheep in condition white, oblivious to their surroundings. Just stand outside on a busy street, public transportation hub, or in a mall. Everywhere you go, people are walking around with their heads down, texting or operating one of the many electronic devices that have become an integral part of our daily routines and way of life.
People are walking into each other, walking into obstacles, walking into oncoming traffic, falling off train platforms, and falling down stairs because they are oblivious to what is going on around them! In order to avoid this dangerous distraction, people need to put those devices away, minimize their use in public, and get back to being aware of their surroundings. You will never have situational awareness if you are not vigilant.

The Winning Mindset

To avoid becoming a victim, there may be a time when you have to use various levels of force, up to and including deadly force for personal defense.
The last three principals of personal defense are needed to accomplish this task – decisiveness, aggressiveness, and ruthlessness. Jeff Cooper was specific in selecting these last three principals, and he combined them as the primary elements of what he believed is necessary to win the fight when you’re at the phase where the meat meets the metal.
Once you have made the decision to execute a tactical plan, be decisive in its execution. Aggressiveness is needed to overcome your adversary – dominate the threat! Ruthlessness is necessary in the application of ANY level of force that may cause death or great bodily harm to stop an assailant’s deadly actions.
Ultimately, the person that possesses superior mindset, tactical aptitude, and situational awareness is the person that is most likely going to WIN the fight!
It’s not a matter of if another mass murder active shooter incident is going to occur but when and where! ARE YOU READY?
For more information about our training courses, visit our website @ www.TeamSpartan.com
As always, stay safe and Fight to Win!
John Krupa III
Master Firearms Instructor
President / Director of Training
Spartan Tactical Training Group, LLC

About John Krupa III

John is an active duty police officer with the Orland Hills Police Dept. (IL.) and has over 21 years of experience in LE. He has previously served as a patrol officer, rapid response officer, FTO and firearms instructor with Chicago PD. He is a graduate firearms instructor from the Secret Service Academy, FBI, DEA and FLETC. John is founder and president of Spartan Tactical Training Group, Director of Training for the DS Arms LE Training Division and has previously presented at training conferences across the country with the AFTE, ASLET, GTOA, IALEFI, ILEETA, ISOA, LETC, MidTOA, NTOA and TTPOA.]]>25Action Targethttp://www.actiontarget.com/?p=97102013-01-10T20:12:14Z2012-10-11T13:00:48Z Read More →]]>By Mike Stilwell, Action Target Range Consultant and owner of Range Masters indoor shooting range in Springville, Utah.

When I bought my first handgun 20 years ago, there wasn’t a place to shoot it. There were hardly any shooting ranges in the area, and the ones that did exist required expensive long-term memberships. That really bothered me, so when my midlife crisis hit, I decided to build my own shooting range. I wanted to build a place where anyone could feel comfortable and enjoy the fun of target shooting. I wanted to build the kind of range I would have wanted to go to 20 years ago.

In building and managing that range, however, I didn’t always make the best business decisions. I already had a good job, so I wasn’t in it for the money. I was in it for the love of the industry. Owning my own shooting range was a dream come true, but to be successful, I needed to combine my passion with a little business sense. Over the years, I’ve learned a thing or two through trial and error and by watching what successful range managers do. Based on my own experiences, these are three marketing strategies I would recommend to any shooting range trying to pay the bills.

#1: Constantly look for new customers

The truth of the industry is if you don’t market to get new customers, your customer pool will quickly dry up. People lose interest, they move away, they get more demanding jobs, and sometimes they just find a shooting range they like better than yours. No matter the reason, your customers won’t be around forever, and that is why you need to constantly work to get new people in your range every day. Think of it as a funnel. The more people you get to come through your door, the more people are going to come back. The more people you get to come back, the more money they will spend. The more money they spend, the more likely they are to buy a membership and become a long-term customer. Obviously, not everyone that comes in your door is going to buy a membership, but some of them will. The key is to constantly add customers to the funnel so it can siphon down to the few who are going to be loyal for months and years to come.

One of the great ways to get new customers is through free range passes. I know it can be painful to watch someone use your range without paying a dime, but maybe that person didn’t even know your range existed until now, and after a day of shooting, he/she plans to come back again and again. Giving someone a freebie can sometimes mean more money for you down the road. For example, I send free range passes to Sportsman’s Warehouse and Cabela’s. When people walk into one of those stores and buy a Glock 17 or some other gun, they get a free pass to shoot it on my range. All of a sudden, they have a great excuse to visit me, and when they do, they may find a new weekend pastime. Additionally, they may realize that I sell the same gun for a little cheaper which means they’re likely to come to me for their next firearm purchase. So instead of spending a ton of money on mass advertising, I target the customers I really want by handing out a few freebies to new gun owners.

Another good way to get people in your range is to do games and contests. I call this the “bowling league philosophy.” Often, bowling alleys rely on bowling leagues to stay open. Why? Because it’s a lot more fun to go bowling with a group of people that love it as much as you do, and that is what gets people in the bowling alley. Shooting ranges have a lesson or two they can learn from that. Shooting is quickly becoming more and more of a social activity and the industry needs to adjust. I’m not talking about professional target shooting competitions, though. I’m talking about fun contests and games that anyone can participate in. Every other week, I have a “fun shoot” at my range. We shoot bowling pins, we do trick shots, we do playing card targets where whoever shoots the best hand can win a cash prize. The purpose is to be safe and fun while getting new people in my shooting range. It’s not strictly regulated so more people can participate without feeling they have to be professional or even good, for that matter. Every time, I get 40 to 50 shooters who participate and 10 to 12 of those are new shooters. We hold a new shooter orientation with those 10 or 12 so they can be familiar with the rules of safe shooting, and then we have a great time. The people that participate are hooked and come back again and again.

Once you get someone hooked on your range, the next hurdle is to get him/her to buy a membership. For the majority of shooting ranges, memberships are what pay the bills. They provide consistent revenue and are likely to carry over from year to year. But convincing a new customer to drop a wad of money on a long-term commitment can be a little difficult. Sometimes you need to give them a little taste of what having a membership would be like so they can convince themselves it’s something they want to do. I sell 10-time discount punch cards that essentially give customers benefits similar to owning a membership. They get discounts on range use and ammo, and after they use the card up, they can roll it over into a membership. Many customers shy away from buying a membership at the start, but after using up a discount punch card, nearly every one of them end up becoming a member.

#2: Use classes to build a faithful following

Classes and firearms education are a great way to bring new customers into your range and build rapport with the community. For new shooters, walking into a shooting range can be a little intimidating. They’re not familiar with the procedure, and the ex-marine behind the counter with a concealed Uzi isn’t likely to give much encouragement. Instead of making extensive experience a prerequisite to using the range (or at least making newcomers feel that way), take advantage of this teaching opportunity to create loyal customers. Introductory classes and other training courses are a great way to help people gain the confidence they need to become shooting range regulars.

At my shooting range, I personally teach all of the concealed carry classes we hold each week. I have never advertised the class, but I get several people to sign up every time. It’s all word of mouth. If you make it enjoyable for people, make it informative and entertaining, people will share it with who they know, and you’ll never have an empty class. Of the people who attend my classes, many of them have never been to my range before, but after a day of shooting and having fun, you can bet they’re going to come back.

One range that does a wonderful job of utilizing firearms education is the Range at Lake Norman in Cornelius, North Carolina. As one of only 25 ranges in the country to be given a five star rating by the NSSF, this range is a great place to get ideas from. Designed and installed by Action Target, their state-of-the-art facilities allow for 16 different classes including advanced concealed carry, mother/daughter self defense, build your own AR, and a zombie survival class. With four or five different introductory courses, they constantly get new shooters into the range with NRA certified instructors who can help them gain confidence and become more comfortable in that setting. In addition, two of their classes, the mother/daughter self defense class and the parent teen intro class, encourage family shooting which brings more foot traffic and encourages the trend of social shooting.

#3: Make your range as comfortable as possible

You can have the best range in the world, but if you don’t have good customer service and an inviting atmosphere, you don’t have anything. Scowling Scott may be able to build an AR-15 from scratch out of raw jungle materials, but he’s not going to be a benefit to your shooting range if he doesn’t leave people with a positive impression. Unfortunately, the world of shooting seems to be dominated by hyper-masculinity and the notion that you have to know everything before you can set foot in a gun store.

Having been on both sides of the experience barrier, I do my best to consider the people who may not have a clue about what they’re doing. I remember just starting out and how much I would have liked someone to show me the ropes without making me feel like less of a man for not knowing what to do. The reality is, gun ownership is increasing and not everyone belongs to the good ol’ boys club. That’s why your employees not only need to be knowledgeable about guns and shooting, they need to have customer service backgrounds. In the end, it’s not the products you sell, it’s not how many lanes you have, and it’s not even how great your prices are. Your shooting range’s biggest asset is the people behind the counter. Hire the right people and you will get more customers coming back.

Another way to get more customers coming back on a consistent basis is to make your range as comfortable as possible. Again, customer service is probably the biggest aspect of this, but your facilities also play a huge part. Ranges that are comfortable and inviting attract customers. You would be amazed at what a little extra lighting and proper ventilation can do to the atmosphere of a shooting range. Gone are the days of hot, smoky indoor ranges where you can barely even see your target. People want to feel comfortable and safe. That’s where Action Target comes in. We design and install shooting ranges with your customers in mind. Action Target ranges are known for being clean, easy to maintain, and comfortable. Whether you’re considering building a new range or if you would like to upgrade your existing range, we can help. This isn’t an easy industry, but with a little extra help, you can definitely succeed. We’re all in this together.

Rely on the Experts for Help

There are hundreds of things to take into consideration when building a shooting range, but your top priority should always be safety. Before anything else, make sure your range is going to be safe for your customers, your employees, and the environment. If you are considering building a range, talk to the Action Target representative in your region and he will be happy to help you find the right equipment to fit your needs and budget. You can also use our Request a Quote form to get started on your range upgrades today.

Please note, the tips included in this message have been found to be helpful for many clients throughout the years but may not apply in all situations. Please use judgment in determining which tips will be helpful in your particular situation.

]]>1Action Targethttp://www.actiontarget.com/?p=96792012-10-04T18:48:44Z2012-10-04T13:00:35Z Read More →]]>PROVO, Utah – Action Target Inc. executives announced a recent partnership with international sales facilitator iGlobal Stores which will allow the company to begin selling and shipping internationally via the Action Target online store.

“The new partnership is the result of increasing international inquiries about Action Target products and a push to expand into a growing world market,” Action Target co-founder Addison Sovine said. “Through the systems provided by iGlobal Stores we were able to add an international option to the online store so we can sell to customers outside the U.S.”

Prior to the recent partnership with iGlobal Stores, transactions involving international sales of portable targets took place via email and special shipping arrangements had to be made.

The new international sales option now allows customers outside the U.S. to order items online. Once products have been added to the shopping cart on the online store, a button appears below “Proceed to Checkout” labeled “iGlobal checkout for all customers outside the U.S.” International customers can then enter their country and address before choosing shipping and payment methods

About Action Target Inc

Action Target Inc. is a privately owned business headquartered in Provo, Utah. As a world leader in shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufacturers, Action Target has installed thousands of shooting ranges across the United States and in 25 other countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit www.ActionTarget.com. To learn more about Action Target products or to purchase items online, visit www.ActionTarget.com/store.

]]>2Action Targethttp://www.actiontarget.com/?p=96242013-01-18T00:19:45Z2012-09-27T13:00:29Z Read More →]]>World champion shooter Rob Leatham knows that stress induced training is absolutely critical to competitive shooting as well as law enforcement. In an actual shooting situation, your heart is going to be pounding and your hand isn’t going to be steady. Shooting on the Action Target Dueling Tree (a dueling tree target) puts you in a position where you have to make hard shots under stress while reacting to changes in the environment, which allows you to better prepare for real life situations.

]]>0Action Targethttp://www.actiontarget.com/?p=95482012-09-19T21:05:50Z2012-09-20T13:00:53ZAction Target's annual Law Enforcement Training Camp ended Friday as instructors and trainees parted ways after another year of advanced law enforcement training.
This year's LETC was attended by 147 law enforcement officers and firearms instructors from across the country and the world. More than 20 states were represented with officers from California and Oregon to Florida and New York. While LETC is traditionally a domestic law enforcement camp, as its fame has spread throughout the world, we've increasingly received requests to attend from foreign law enforcement agencies. As in years past, we were pleased to welcome officers from Canada, but this year was especially unique with the addition of participants from Brazil and China.
On Monday, Sept. 10, officers arrived at Action Target's headquarters to sign in and pick up their gear which included personalized water bottles and dog tags. They were also able to tour the facilities where all of Action Target's products are designed, engineered, and manufactured.
Classes started Tuesday morning at the Utah County Sheriff's Office Thistle Firing Range. New to this year's training classes were George Harris' Combat Skill Drills for Firearms Instructors, Bob Schneider's Shoot House Training, James Washington's Training for the Fight with the Pistol, and Brian Hoffner's Extreme Close Quarter Battle Tactics with Hands, Knife, and Pistol. A total of 12 instructors participated from a variety of organizations including Spartan Tactical Training Group, Safariland Shooting School, Hoffners Training Academy, Glock Training Division, Police Training Division, JDS Tactical, and Fusion Tactical and Combatives.
On the first day of class, the Utah County Sheriff's Office explosives department set up a demonstration to kick things off with a bang. A charge was placed on the hill next to the uppermost firing range and was connected to several additional charges that ran down the hill and along the periphery of the range. To demonstrate the delay mechanism's non-electric shock tube technology, a sniper shot the main charge from atop a storage container setting off a series of explosions down the hill. The explosives department also demonstrated several forced entry explosive mechanisms as well as a unique steel puncturing technology consisting of a coil of explosives wrapped around a beer can.
Wednesday night, more than 50 officers at the camp put their skills to the test in the Dirty Harry shooting competition as they vied for free tuition at next year's LETC. Participants were required to shoot 21 colored knock down targets from three corresponding colored boxes. Shooting the wrong color or shooting one of the six no-shoot targets meant instant disqualification. Law enforcement officers from Utah crushed the competition taking first, second, and third places. Officer Rob Wilkenson of the Utah Highway Patrol took the grand prize winning by more than five seconds with a time of 23:19.
A banquet was held Thursday evening to honor the dedication and sacrifices of law enforcement officers throughout the nation and the world. McKenzie Matthews began the banquet by singing the "Star Spangled Banner" and was followed by Provo Mayor John Curtis who gave the welcome speech. The night's program centered around the memory of the brave men and women who lost their lives in the protection of our freedoms. The Payson High School Pipe Band performed 'Amazing Grace' as photos of law enforcement officers who died by gunfire this year were shown on a projector screen during a special memorial for fallen officers. A memorial was also held for law enforcement who lost their lives in the 9/11 attack. Deputy Chief Steven J. Silks of the New York Police Department, a participant in this year's camp, spoke of his experiences that day and shared a firsthand account of the bravery exhibited by the brave men and women he served with during that catastrophe.
The camp ended Friday afternoon with a few final classes before attendees began their long journeys home to locations across the nation and the world.
We at Action Target were honored to have so many exceptional officers at this year's camp, and we hope that each one took home something new that they can share with the men and women they serve with. Superior law enforcement training has always been one of our corporate missions, but we couldn't make that happen without the continued assistance of our instructors and the participation of the world's finest. To everyone that attended, instructed, or helped, we thank you and hope you enjoyed your time with us.

Additional Images

]]>Action Target's annual Law Enforcement Training Camp ended Friday as instructors and trainees parted ways after another year of advanced law enforcement training.
This year's LETC was attended by 147 law enforcement officers and firearms instructors from across the country and the world. More than 20 states were represented with officers from California and Oregon to Florida and New York. While LETC is traditionally a domestic law enforcement camp, as its fame has spread throughout the world, we've increasingly received requests to attend from foreign law enforcement agencies. As in years past, we were pleased to welcome officers from Canada, but this year was especially unique with the addition of participants from Brazil and China.
On Monday, Sept. 10, officers arrived at Action Target's headquarters to sign in and pick up their gear which included personalized water bottles and dog tags. They were also able to tour the facilities where all of Action Target's products are designed, engineered, and manufactured.
Classes started Tuesday morning at the Utah County Sheriff's Office Thistle Firing Range. New to this year's training classes were George Harris' Combat Skill Drills for Firearms Instructors, Bob Schneider's Shoot House Training, James Washington's Training for the Fight with the Pistol, and Brian Hoffner's Extreme Close Quarter Battle Tactics with Hands, Knife, and Pistol. A total of 12 instructors participated from a variety of organizations including Spartan Tactical Training Group, Safariland Shooting School, Hoffners Training Academy, Glock Training Division, Police Training Division, JDS Tactical, and Fusion Tactical and Combatives.
On the first day of class, the Utah County Sheriff's Office explosives department set up a demonstration to kick things off with a bang. A charge was placed on the hill next to the uppermost firing range and was connected to several additional charges that ran down the hill and along the periphery of the range. To demonstrate the delay mechanism's non-electric shock tube technology, a sniper shot the main charge from atop a storage container setting off a series of explosions down the hill. The explosives department also demonstrated several forced entry explosive mechanisms as well as a unique steel puncturing technology consisting of a coil of explosives wrapped around a beer can.
Wednesday night, more than 50 officers at the camp put their skills to the test in the Dirty Harry shooting competition as they vied for free tuition at next year's LETC. Participants were required to shoot 21 colored knock down targets from three corresponding colored boxes. Shooting the wrong color or shooting one of the six no-shoot targets meant instant disqualification. Law enforcement officers from Utah crushed the competition taking first, second, and third places. Officer Rob Wilkenson of the Utah Highway Patrol took the grand prize winning by more than five seconds with a time of 23:19.
A banquet was held Thursday evening to honor the dedication and sacrifices of law enforcement officers throughout the nation and the world. McKenzie Matthews began the banquet by singing the "Star Spangled Banner" and was followed by Provo Mayor John Curtis who gave the welcome speech. The night's program centered around the memory of the brave men and women who lost their lives in the protection of our freedoms. The Payson High School Pipe Band performed 'Amazing Grace' as photos of law enforcement officers who died by gunfire this year were shown on a projector screen during a special memorial for fallen officers. A memorial was also held for law enforcement who lost their lives in the 9/11 attack. Deputy Chief Steven J. Silks of the New York Police Department, a participant in this year's camp, spoke of his experiences that day and shared a firsthand account of the bravery exhibited by the brave men and women he served with during that catastrophe.
The camp ended Friday afternoon with a few final classes before attendees began their long journeys home to locations across the nation and the world.
We at Action Target were honored to have so many exceptional officers at this year's camp, and we hope that each one took home something new that they can share with the men and women they serve with. Superior law enforcement training has always been one of our corporate missions, but we couldn't make that happen without the continued assistance of our instructors and the participation of the world's finest. To everyone that attended, instructed, or helped, we thank you and hope you enjoyed your time with us.

Additional Images

]]>6Action Targethttp://www.actiontarget.com/?p=94972012-09-18T23:04:21Z2012-09-13T13:00:32Z Read More →]]>Action Target is pleased to announce the release of the new 45 Degree Static. Now you can shoot on steel with high-powered rifles at close range!

The 45 Degree Static is the newest member of the AT Static family. With an AR 550 armor steel head plate slanted at 45 degrees, this static target is specifically designed for shooting high-powered rifles* at close distances. Most steel targets, even those made of AR550 armor steel, don’t stand up well to the power of rifle ammunition when shot from distances closer than 100 yards, but the 45 Degree Static’s unique design allows it to absorb the impact of high-powered ammunition from as close as 50 yards.

The 45 Degree Static uses a high angle of deflection to force bullet fragments down toward the feet of the target. Because the steep angle of the target spreads bullet impact over a larger surface area, the 45 Degree Static is perfectly capable of handling .223, .308, and even slugs from only 50 yards, giving you greater training freedom in a smaller area. The head plate is 14” tall and 12” wide making it elliptical in shape, but the steep slant makes it appear perfectly round to a shooter standing 50 yards away.

Just like our standard AT Static targets, the head plate of the 45 Degree Static is mounted to the stand so it bounces when hit, giving you immediate visual feedback and positive reinforcement for accurate shots. The head plate of the target is completely flat with no exposed bolts, clamps, or brackets to cause unpredictable splatter when inevitably hit, and the low profile bullet-shedding stand helps make this one of the most durable targets on the market.

*The 45 Degree Static is made of 3/8” thick AR550 armor steel and is designed for use with ammunitions that have a muzzle velocity less than 3,000 fps. Using ammunition that exceeds this limit may result in damage to the target.

When it comes to shooting ranges, bullet containment is the paramount concern. As we discussed in our last article, the appropriate bullet traps and safety baffles need to be in place in order to keep your customers and employees safe. That means bullet traps that reliably collect and store bullets and allow for safe disposal of collected lead. That also means ballistic paneling on the walls and ceilings to ensure any shot that misses the bullet trap has no chance of exiting the building. But once you’ve established a strong foundation with the help of Action Target, you can move on to the more glamorous aspects of building a shooting range, like target retrieval systems and computer controlled reactive targets.

Here at Action Target, we provide a wide array of shooting range equipment from moving targets and shooting stalls to sound abatement and ventilation. With the help of our many corporate partners, we do our best to give you the most complete shooting range package on the market.

Target Systems

With the assistance of our business partner Mancom, Action Target has worked to provide several different target retrieval systems to meet the specific needs of customers. Our Standard Smart Target Retriever eliminated the problem with sag and sway that are inherent in many cable guide designs with the use of a rigid steel track and armored trolley system. Distance control is also made easier with two different operation options. With our toggle option, a simple flip of a switch send the target back to a pre-determined distance, while our Smart Pad gives the shooter complete control over distance and movement. With the addition of our Deluxe Smart Retriever, which allows 180 degree turning action, the shooter or range master also has the ability to program and replay a series of target positions and turning actions.

If your shooting range needs to facilitate tactical training, however, you may want more than just a static position in a stall. Proper tactical training requires realistic scenarios, which means shooter movement and target movement. Training on moving targets hasbecome mandatory for law enforcement agencies across the country. Because running seems to be a part of most gunfights, the ability to fire safely and accurately at moving threats can be one of an officer’s greatest assets. To better facilitate quality tactical training, Action Target provides two types of running man systems: the portable Runner family and the more permanent Track Runner. The portable Runner systems not only simulate horizontal running scenarios, but armed charging scenarios as well. With two different portable systems to meet your budget and needs, running targets can easily be incorporated into your training program. The Track Runner provides the tools for a wide variety of situation with single or double track configurations, cardboard and steel target compatibility, variable speed and electric braking, and remote hand held control of movement.

Action Target also provides turning targets to foster quick and accurate reactions with good guy / bad guy threat identification. Drawing and firing at a target you already know is a threat is fairly easy, but real life scenarios aren’t always so simple. To eliminate the inaccuracy of this scenario, law enforcement demanded targets that turn toward and away from the shooter at specific time intervals. Turning targets allow trainees to practice evaluating the target quickly while performing tactical maneuvers. With six different turning target systems, Action Target can design the perfect system to fit your needs.

Ventilation

Ventilation is extremely important on indoor shooting ranges. Lead and other airborne toxins are introduced to the environment during shooting and can be hazardous to the health or your employees and customers if inhaled. Any enclosed area where shooting is done must be properly ventilated in order to meet NIOSH, EPA, and OSHA standards. Installing a ventilation system for your range may be beyond the abilities of your friend George who does air conditioning. Improperly designed systems may just stir up the air rather than replace it.

To provide you with the best and safest ventilation system, Action Target has partnered with Carey’s Heating and Cooling, the world’s premier provider of shooting range ventilation systems. Carey’s ventilation systems are the best-performing and most efficient systems available on the market today and are designed to exceed NIOSH, EPA, and OSHA air quality standards. Through the use of a ceiling-mounted 180 degree air delivery system as well as digital and analog control systems which adapt to changing environmental conditions to maintain the required air velocities and building pressures, Carey’s ventilation systems push and pull air downrange at a rate fast enough to completely replace the air within a large range in less than two minutes. The air then goes through preliminary filters to remove large impurities before passing through a HEPA filter to eliminate 99.97% of remaining contaminants, making the exhausted air even cleaner than the air outside.

Sound Abatement

Sound abatement is one of those things many shooting range owners ignore initially and then wish they hadn’t when neighbor relations begin to decline. If your shooting range is near residential areas or if housing begins to develop around your range, proper sound abatement is absolutely vital to your future success. If too many people begin to complain about the noise level, you could be shut down permanently.

But sound abatement is not only important for the people outside the range, but for people inside the range as well. Gunshots have an extremely high decibel level which is only compounded on an indoor range when the sound waves bounce off the hard floor, walls, and ceiling. Ear protection is absolutely necessary on any range, but it may not be enough to protect your employees who spend hours and hours in the range every day. The constant reverberation of gunshots within an enclosed area can actually produce negative physical effects on the body other than just hearing loss. Prolonged exposure to high decibel percussive noise such as gunshots can cause nausea or fatigue if the reverberation isn’t properly dissipated.

These problems can be easily avoided by limiting the length of shifts for employees working in the range and by installing proper sound abatement material. All ceiling and wall baffles installed by Action Target are covered with acoustic tiling to help reduce the amount of reverberation within the range. We’ve also teamed up with Troy Sound Wall Systems, the creator of the highest acoustically rated wall systems in the world, to bring you one of the most viable options on the market. By installing the Troy Sound Wall System in ranges, we have managed to reduce reverberation by 98%. That’s 98% percent of reverberation you don’t have to worry about threatening the health of your employees and customers.

Rely on the Experts for Help

There are hundreds of things to take into consideration when building a shooting range, but your top priority should always be safety. Before anything else, make sure your range is going to be safe for your customers, your employees, and the environment. If you are considering building a range, talk to the Action Target representative in your region and he will be happy to help you find the right equipment to fit your needs and budget.

Please note, the tips included in this message have been found to be helpful for many clients throughout the years but may not apply in all situations. Please use judgment in determining which tips will be helpful in your particular situation.

]]>0Action Targethttp://www.actiontarget.com/?p=94652012-09-11T21:44:53Z2012-09-06T13:00:30Z Read More →]]>PROVO, Utah – Action Target Inc., a world leader in shooting range technology and tactical training systems, has been named to the Utah Business 2012 Fast 50 list, which ranks the 50 fastest-growing companies in the state of Utah.

The Utah Fast 50 award program, founded by Utah Business magazine, annually recognizes Utah companies for exceptional growth, entrepreneurial spirit and consistent innovation in the business community. Action Target Inc. was ranked #45 at a banquet held Wednesday in Salt Lake City. The rankings are based on total revenue and revenue growth over the last five years.

“We’re honored to be recognized among some of the greatest companies Utah has to offer,” Action Target co-founder Addison Sovine said. “Our team here at Action Target works hard to produce the greatest shooting products on the market, and it feels great to bring home this award for them.”

Action Target’s Vice President of Sales Randal Graham accepted the award certificate at the banquet held at The Grand America Hotel in Salt Lake City where Utah’s 50 fastest-growing companies as well as eight emerging companies were recognized. Combined, the 58 companies were responsible for$7.3 billion in revenue last year.

“We feel very blessed to be in the position we are,” Graham said. “We’ve been around for 26 years, and despite a national recession, we’re still recording consistent growth which allows us to create more jobs in the community.”

Action Target will be featured in Utah Business magazine’s September issue among the other Utah Fast 50 award winners.

About Action Target, Inc.

Action Target Inc. is a privately owned business headquartered in Provo, Utah. As a world leader in shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufacturers, Action Target has installed thousands of shooting ranges across the United States and in 25 other countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit www.ActionTarget.com. To learn more about Action Target products or to purchase items online, visit www.ActionTarget.com/store.

]]>0Action Targethttp://www.actiontarget.com/?p=93132012-08-01T16:44:07Z2012-08-30T13:00:06Z Read More →]]>For more than 20 years, Action Target has held the Law Enforcement Training Camp (LETC) to help police departments across the nation get the quality firearms training they need and deserve. With this year’s training camp starting in just a few days, we’re excited to get things rolling. For those of you who will be attending, here’s what you can look forward to (and for those of you who didn’t register in time, this is what you’ll be missing!).

The training camp officially begins Monday, September 10 with registration starting 2 p.m. at the Action Target headquarters in Provo, UT. Since participants will be arriving from all over the nation and a few from across the world, Monday is considered a travel day, and no classes will be held. After registration, participants will be allowed to tour the Action Target facilities where we manufacture the target systems and shoot houses trainees will be using throughout the week.

Classes start Tuesday morning and will be held every day from 9 a.m. to 5 p.m. through Friday the 14th. Lunch will be provided at the range as well as a BBQ dinner Tuesday night and a catered banquet Thursday night. Thursday night’s festivities also include the “Dirty Harry” shooting competition and a raffle for Action Target gear and other prizes.

The greatest prize you’ll receive at LETC, however, is invaluable experience and training. All courses offered at LETC are taught by highly qualified professional instructors, many of whom have decades of experience in firearms training.

This year’s classes include:

Advanced practical handgun

Combat skill drills for firearms instructors

Ultimate shotgun

Extreme close quarter battle tactics with hands, knife, and pistol

Rapid deployment patrol rifle operator

Training for the fight with the pistol

Emergency medical response for firearms instructors

Shoot, move, communicate

Glock armorer’s course

Reactive shooting

Shoot house training

Ground combatives and weapons retention training

If you are already signed up for this year’s training camp, we look forward to seeing you in just a few days. We guarantee this will be one of the greatest training experiences you will ever have. If you somehow missed the deadline, don’t worry. There’s always next year.

]]>2Action Targethttp://www.actiontarget.com/?p=94072012-08-27T23:03:27Z2012-08-23T13:00:33Z Read More →]]>In an effort to be more connected with our customers and clients, we are revamping our social media sites. Now, when you connect with us on Facebook, Twitter, or YouTube, you can receive discounts on any order from our online store. We will also hold regular competitions where you can win free Action Target gear and steel targets!

For the month of September, we will be holding a contest to win a free Action Target Hostage!Details and updates can be found on our Facebook page.
We care about what you think and we would love to hear your suggestions and see pictures of you shooting on our steel. Help us better serve you by connecting with us online.

Editor’s Note: The views in this article are the author’s own and don’t necessarily represent those of Action Target, Inc.

Approximately 16 years ago, I had a conversation with an old “salty” veteran police officer over lunch. He was sent by his police agency to attend a firearms class that I was teaching as a way of punishment for his actions that were defined as unsafe firearms tactics by his police agency’s administration. The class I was teaching was titled “Survival Shooting Tactics for Armed Confrontations,” which was a one-day, eight-hour course at the time. The course has undergone many revisions and updates since then. In our conversation, I soon realized that this officer has probably forgotten more than I will ever know or experience in my police career. I found myself taking mental notes while conversing about details he had mentioned on how he survived in a few of his encounters with close call situations.

The officer then hit me with a question, “How would being injured in a fire fight encounter affect your firearm accuracy?” Being young and cocky, my response was, “That should not matter, sight alignment and sight picture would be the same. I still should be able to hit the threat no matter what.” The old salty police officer looked at me as he leaned back in his chair and just smiled. After a few moments of both of us just staring at each other, the old guy said, “I will give you credit for being a good firearms instructor, but I can see that there are some things you have yet to experience in this life as a police officer.” After that brief lunch, it was as if I had just been educated by one of the three wise men.

I then researched how the human body is affected by blunt trauma and what physical symptoms that person will experience as well as how these symptoms would affect a shooter’s accuracy in a fire fight. In my research, I discovered the medical condition that may apply is referred to as “neurogenic shock.” This is a condition where the human body suffers a minor injury or traumatic experience. In the condition of neurogenic shock, the most common symptoms include:

A fast, weak pulse

Low blood pressure

Feeling faint, weak, or nauseous

Dizziness

Cold, clammy skin

Rapid, shallow breathing

Blue lips

The symptoms start developing approximately 90 seconds after the incident occurs. This time span can vary due to age, physical condition, or pre-existing health problems.

I have personally suffered from this condition many times when I have sustained a minor injury while playing sports or engaging in other physical activities. I have witnessed the common treatments of this condition as having the person lie on their back with feet slightly elevated to raise their blood pressure, keep them warm by covering the person’s torso with a blanket or garment, and administer fluid. A person can develop this condition by suffering a dislocated finger, sprained ankle, brachial stun to the torso, or the unthinkable – a gunshot wound.

From this research, I developed a shooting drill that we have included in the “Injured Officer” segment of our firearms training curriculum named as the “Equilibrium Drill.” This helps our training staff to illustrate two different concepts on how your condition may affect your firearms accuracy.

1. Physical reactions that may compromise your firearm proficiency due to an injury

2. Diminished firearms accuracy due to inebriation

Also, while serving in my former position as Director of Training with the Chicago Heights Police Department, one of my duties was to orientate and prepare the new recruits graduating from the academy for their new assignments. This included an orientation class that consisted of about 16-18 hours (two consecutive days) of training that was to be completed just prior to being assigned to an FTO (Field Training Officer). This Pre-Field Training Officer’s course curriculum consisted of topics such as handcuffing, expandable baton, OC pepper spray, and an eight hour handgun course on survival tactics at the range. My prior experience and perils as a young officer qualified me when I recited the common cliché, “Been there and done that.” I have an understanding of young male police officers, full of testosterone, and how they are capable of making many mistakes in the infant stages of their careers. We found it necessary to always discuss with the recruits the topic of off-duty encounters, which is included among a variety of topics on consuming alcoholic beverages and developing “beer muscles” while patronizing a liquor-serving establishment. Therefore, this shooting exercise also emphasized the outcome if a police officer were to be engaged in a firefight while intoxicated.

The “Equilibrium Drill”

(Simulating shooter intoxication or neurogenic shock as a result of an injury)

Exercise

A. Shooter loads and makes ready, then places the weapon on the ground with muzzle pointed double down range.

B. Shooter steps back approximately 15 feet away from the weapon.

C. Shooter stands in the center circle of 2-3 range officers with his arms folded across his chest.

D. The range officers spin the shooter around in a circle for approximately one minute to create the dizziness effect.

E. After the one minute, the range officer will give the command “Go,” at which point the spinning will stop and the shooter must attempt to get to his weapon while dizzy and dazed.

F. Upon reaching his weapon, the shooter will take a shooting position on his knees or prone and engage the targets in a rapid fire manner.

Results

It is rare that a shooter in the class has been able to hit all his targets while dizzy, although there have been some exceptions. This exercise involves a great deal of humor, along with a certain reality among the class in witnessing each other’s reactions while dizzy.

This exercise has proven to be a positive illustration for the recruits, teaching them the risks of carrying a firearm while consuming alcoholic beverages in a social setting with other officers or their families. It also allows them to experience the symptoms of suffering a bullet wound so they can be aware of how it will affect their accuracy. Once recruits are aware, they can learn how combat those symptoms and regain a measure of accuracy when shooting. I encourage officers to assume a shooting position low to the ground such as kneeling, sitting, or prone. Experience has revealed that the longer you attempt to stand while suffering from shock the more likely you are to faint.

I also encourage recruits and veteran officers to remain in the fight until the threat is down or stopped. Fainting during the fight is not an option. The officer is expected to give 100% to the end and hope for a positive outcome.

About the Author

Captain Brian C. Smith is a 28-year veteran of the Chicago Heights Police Department and is currently serving as Commander of Training and Special Operations. He has 21 instructor certifications and four armorer certifications. Captain Smith has an associate degree in law enforcement from Thornton Community College and graduated from tile 184th session of the FBI National Academy. He is member of the Illinois Tactical Officers Association, National Tactical Officer Association, ASLET, IALEF, and the American Federation of Police and Concerned Citizens, where he serves as Chairman of the Survival Tactics Committee.

Anyone who has been to a quality shooting range knows it requires much more than a line drawn in the dirt and a few paper targets. Great shooting ranges are designed to protect customers, employees, and the environment. Here at Action Target, we specialize in designing, manufacturing, and installing superior shooting range equipment to meet all of your ballistic needs from bullet containment to target retrieval systems. Quality matters when the safety of your customers and employees are in question, so don’t settle for good when your shooting range could be great with the help of Action Target.

Bullet containment is the number one concern on any shooting range, and without the proper designs and equipment, it can be nearly impossible to ensure the safety of those inside and outside the range. Bullet containment basically comes down to two elements: bullet traps and baffles. The bullet trap should be designed to stop any high powered round and handle the level of traffic expected at your range while safely collecting all projectiles for proper disposal. Any shot downrange should be stopped by the bullet trap, but safety baffles are also needed to keep bullets from exiting the ceiling of your range or ricocheting off the walls in the event of an errant shot. With the right combination of bullet trap and baffles, you can rest easy knowing no matter where a shot is fired on your range, it won’t have a chance to escape.

Bullet Traps

Action Target offers two different kinds of bullet traps, the Rubber Berm Trap (RBT) and the Action Target Total Containment Trap (TCT). A rubber berm trap consists of an angled metal plate covered in chopped rubber two feet thick. Action Target’s rubber berms utilize a patented combination of fire retardant and nonflammable adhesive to minimize fire danger and prevent migration. Being a softer collection medium, rubber significantly reduces ricochet and lead dust in some applications which makes it a great option for ranges that don’t see excessive everyday use. Due to the simplicity and relatively low cost of the materials used, a rubber berm can be extremely economical. But if you start having more shooters than you originally planned for, it can also become a wrench in your wallet. Rubber berms have to be cleaned and the bullets lodged in them mined every 80,000 rounds. Not only does it cost money to clean the rubber berm and replenish the chopped rubber periodically, but the more days you have to close your range for maintenance, the more money you lose.

The Action Target Total Containment Trap can be a great solution to this problem if your daily foot traffic is able to balance the expense of installing and maintaining it. With two different types of lead removal systems, the TCT allows for varying levels of use and greatly diminishes the time you have to spend maintaining your shooting range. Essentially, the TCT is a giant armor steel funnel that directs every shot fired into a small gap at the rear of the trap. Once a bullet passes through that gap, it enters an elliptical deceleration chamber where it spins until it loses energy and falls into the collection trough through the bottom of the chamber. All of the lead is then collected and stored using one of two systems, the hands-free Screw Conveyor System or the Canister System. These two systems are designed to prevent lead exposure and make disposing of hazardous range debris as simple and easy as possible. The TCT is perfect for high traffic ranges, and when combined with our unique Dust Collection Unit, it is the safest and most environmentally friendly bullet trap on the market.

Safety Baffles

Safety baffles are often one of the most neglected areas of shooting range design, but they are absolutely crucial to the ballistic security of your range. In addition to keeping fired bullets from exiting the range, baffles offer protection for overhead lights, pipes, ventilation ducts, and other structures. As much as you would like them to, shooters at your range are not always going to shoot perfectly straight, and when they inevitably hit the ceiling, you’ll be glad you had them installed.

Action Target’s patented wall and ceiling baffles are designed to reduce noise, eliminate ricochet, and ensure complete bullet containment. Our baffles are composed of four layers: acoustic paneling, plywood, an air gap, and steel. Acoustic panels are placed on the outside of our baffles to minimize gunshot reverberation within the range and prevent sound transmission beyond the range. Plywood is then used to contain shots fired into the baffle. Bullets can easily pass through these two layers, but once a bullet hits the steel and shatters, the plywood effectively contains the fragments. The air gap works as a buffer to allow the bullet room for fragmentation before bouncing back against the plywood. The most important part of the baffle is the steel plate. Action Target offers four grades of safety baffles ranging from 10 gauge steel to abrasion resistant armor steel to meet your range’s ballistic specifications and budget. If you know what ammunition and firearms will be allowed on your range, we can help you find the right baffles to complete it.

The type of training your range is expected to accommodate will dictate the configuration of your safety baffles. Action Target offers both static and tactical configurations based on the “no blue sky” principle. According to this principle, a shooter who is facing downrange on an outdoor range (though, this principle also applies to indoor ranges as well) should not be able to see any blue sky. If shooting on your range will only be from a static point on the firing line, the ceiling baffles are placed in a static configuration meaning they are spaced closer together near the firing line and further apart near the bullet trap. Even though there are large gaps between the baffles at the end of the range, no blue sky can be seen from the static shooting position at the firing line which means it’s impossible for a bullet to escape vertically.

If your range is expected to accommodate tactical training where shooters will be moving downrange, having gaps in the ceiling baffles anywhere on the range isn’t acceptable. With a tactical baffle configuration, baffles are place close together and overlap one another so even if a bullet is fired straight up, a baffle will be there to stop it no matter where it is on the range. This tactical configuration allows shooters to move freely without any danger of rounds exiting the ceiling. Wall baffles are also highly recommended if tactical training will be conducted on your range. While hardened concrete is balistically sound, wall baffles add an additional level of protection and completely eliminate ricochet while also decreasing reverberation within the range.

Rely on the Experts for Help

There are hundreds of things to take into consideration when building a shooting range, but your top priority should always be safety. Before anything else, make sure your range is going to be safe for your customers, your employees, and the environment. If you are considering building a range, talk to the Action Target representative in your region and he will be happy to help you find the right equipment to fit your needs and budget.

Please note, the tips included in this message have been found to be helpful for many clients throughout the years but may not apply in all situations. Please use judgment in determining which tips will be helpful in your particular situation.

]]>0Action Targethttp://www.actiontarget.com/?p=93402012-08-08T15:53:34Z2012-08-09T13:00:32Z Read More →]]>Action Target is pleased to announce the release of the Sport Plate Rack. Now you can train like the pros without spending a fortune!

The Sport Plate Rack gives you all the training benefits of our full-size Plate Rack for only a fraction of the price. With six 4” armor steel plates that fall when hit, shooting on the Sport Plate Rack provides instant visual feedback and reinforces accurate shots. And after the targets have all been knocked down, they can be easily reset by pulling the cable attached to the reset lever.

The Sport Plate Rack’s no-weld design and reactive knock down action are ideal for serious target training, but the price makes it affordable for just about anyone. Because it is designed for .22 rimfire ammunition*, this target is also great for family outings, camping trips, or teaching children how to shoot.

The Sport Plate Rack comes with a 30′ reset cable, your choice of a 1′, 2′, 3′, or 4′ stand, and six 4” target plates made of AR500 armor steel that can be easily reversed and interchanged without tools.

*The Sport Plate Rack is made of 1/4” thick AR500 armor steel and is designed for use with .22 rimfire ammunition only. Using ammunition other than .22 rimfire may result in damage to the target.

More Photos

]]>4Action Targethttp://www.actiontarget.com/?p=92762012-07-30T18:01:25Z2012-08-02T13:00:16Z Read More →]]>Action Target, a leading global supplier and manufacturer of shooting range equipment and products, has been named to the Utah Business 2012 Fast 50 annual ranking, which lists 50 of the fastest growing companies in the state of Utah.

Action Target Vice President of Sales Randal Graham will be accepting the award for the company Aug. 29 at a luncheon held at the Grand America Hotel in Salt Lake City. “Being listed as a Fast 50 business means a lot to us,” Graham said. “We’ve been working hard to expand our clientele and product lines over the past few years, and it’s nice to be recognized for the success of our efforts.” As part of being listed as a Fast 50 business, Action Target will be featured in Utah Business magazine’s September issue.

About Utah Business Fast 50

Created by Utah Business Magazine, the Fast 50 Award highlights 50 of the fastest growing companies in the state of Utah. Sponsors for the Fast 50 Award include Kirton & McConkie, Volcom, VLCM, Layton Construction, and Mayer Hoffman McCann P.C.

About Action Target, Inc.

Action Target, Inc. is a privately owned business headquartered in Provo, Utah. As a world leader in shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufacturers, Action Target has installed thousands of shooting ranges across the United States and in 25 other countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit www.actiontarget.com. To learn more about Action Target products or to purchase items online, visit www.actiontarget.com/store/.

]]>0Action Targethttp://www.actiontarget.com/?p=90822012-07-26T18:09:10Z2012-07-26T13:00:46ZWorld champion shooter Rob Leatham knows being a well-rounded competitor takes a lot more than just speed. Accuracy is essential because it doesn’t matter how many shots you fire, it’s how many times you hit the target. In this video Rob shows how to increase accuracy while shooting fast with the AT Static Target.

Editor’s Note: The views in this article are the author’s own and don’t necessarily represent those of Action Target, Inc.

As a professional trainer, my research and experience have brought me to the conclusion that shooters use sights three different ways when responding to deadly force situations. I call them Sight Gears, as the shooter switches or changes “gears” in how they use their sights based on reaction to existing threats.

Sight Gear #1 = Perfect Sight Alignment – Is typically used under controlled conditions where the shooter is not subject to stress related factors that are conducive with the physiological response of the body under stress. The heart rate is under 140 BPM and the shooter minimizes movement, seeking the “perfect” shot. This gear is most commonly used during shots involving distance (usually 25 yards and beyond) or surgical shot placement where the shooter needs to make a partial body shot or head shot on a threat up close.

Sight Gear #2 = The Flash Sight Picture – This gear rules the world of gun fighting, especially with handguns! It is considered a complex motor skill where the shooter still has the ability to see/use their sights and is not affected by vasoconstriction. The heart rate is around 140 to 160 BPM and combat breathing is required to control the heart rate and flood the body with oxygenated blood to keep vasoconstriction at a minimum. The sight picture is no longer perfectly still during execution of the shot (usually due to dynamic action) and the front sight “wobbles” in the rear sight box, independently from the overall movement of the sight picture. Combat hits come quicker using this method; however, shot placement is managed by selecting an area to hit on the threat vs. a precise point of impact. We call this application Tactical Speed Shooting. This sight gear is most commonly used with handguns from 15 yards to as close as two yards.

Sight Gear #3 = Front Sight Proximity Shooting – This gear is used when the shooters heart rate is roaring at about 165 to 180 BPM. The shooter is limited to gross motor skills and vasoconstriction has temporarily impaired the ability to focus on the front sight. Binocular vision and focus will remain on the threat until combat breathing reduces the heart rate and oxygenated blood is restored back to the eyes. We call this Front Sight Proximity Shooting, as the top of the handgun and front sight area are visible to the shooter in the peripheral, but completely out of focus (when the pistol is at full extension and indexed on target). Using this technique, the shooter is conditioned to be aware of the handguns proximity in relation to the threat and is able to get multi-shot, devastating hits on the threat quickly by indexing the pistol to where the shooter is looking. When we run the 6-shot drills in our pistol courses using this sight gear, we are seeing shooters get six hits on target, in about a 4” to 6” group on the threats center mass in an average of 1.00 to 1.25 seconds! Conditioned shooters are applying six rounds in sub .90 seconds! This gear is most commonly used by shooters during spontaneous deadly-force confrontations at three yards and in.

While this is a general summary of what we teach in our training courses, the goal of this article is to encourage instructors to prepare students to learn how to use their sights other than just perfect sight alignment!

About John Krupa III

John is an active duty police officer with the Orland Hills Police Dept. (IL.) and has more than 21 years of experience in LE. He has previously served as a patrol officer, rapid response officer, FTO, and firearms instructor with Chicago PD. He is a graduate firearms instructor from the Secret Service Academy, FBI, DEA, and FLETC. John is founder and president of Spartan Tactical Training Group, Director of Training for the DS Arms LE Training Division and has previously presented at training conferences across the country with the AFTE, ASLET, GTOA, IALEFI, ILEETA, ISOA, LETC, MidTOA, NTOA, and TTPOA.

]]>5Action Targethttp://www.actiontarget.com/?p=92232012-07-18T21:38:48Z2012-07-19T13:00:08Z Read More →]]>More than 20 wildfires have been started by target shooting this year in Utah alone with dozens more started in Idaho, New Mexico, Arizona, Nevada, and Washington. Many of those fires could have been prevented or stopped had the shooters been prepared. Here is a list of 10 things shooters can do to prevent wildfires while target shooting:

Bring a bucket of water – This may seem obvious, but often, shooters fail to bring enough water to put a fire out. A five gallon bucket of water at the ready while shooting could prevent a disaster if a fire does start. We recommend placing the bucket near the targets you’ll be shooting. That way, if a fire starts, you won’t have to waste precious time carrying a heavy bucket all the way to where your targets are set up.

Shoot on quality steel targets – Action Target’s steel targets are designed to minimize risks to both the shooter and the environment. The flat target surface with no exposed clamps or brackets allows for a predictable bullet splatter, and the 30 degree angle of the target plate forces bullet fragments down toward the feet of the target. Uneven shooting surfaces produce unpredictable splatter and ricochet which increases the surface area exposed to sparks and hot bullet fragments.

Place your targets on dirt or gravel – Make sure your target is placed on a level, unvegetated surface of dirt or small grained gravel. Placing a target in tall grass increases the risk of fire.

Don’t shoot trash – Trash like old couches and TVs can often be found on public land but are dangerous fire hazards when shot. Because there is no hard surface to cause the bullet to break up, hot rounds can build up inside and create enough heat to cause a fire.

Don’t shoot with steel core ammo – Ammo that contains a steel core will spark when it hits a rock or a steel target. To avoid any chance of sparking, do not use steel ammunition and avoid shooting in rocky areas.

Bring a shoveland an old blanket– Use the shovel to dig a trench around your targets before shooting to ensure that any fire caused by sparks can be easily contained. Place the blanket near the targets you’ll be shooting so it’s easily available if needed. A blanket is one of the best ways to smother a fire and can be even more effective than water.

Never shoot exploding targets – Binary exploding targets made of ammonium nitrate and aluminum powder (commonly known as Tannerite when combined) are popular among recreational shooters, but can be highly destructive. Never use exploding targets in flammable areas. Exploding targets (listed as “other pyrotechnic devices”) are outlawed on public lands by the Bureau of Land Management’s Fire Prevention Order.

Don’t use incendiary or tracer ammo – Incendiary and tracer ammo are also outlawed on public lands by the BLM’s Fire Prevention Order. Any ammo that “burns” can easily ignite grass and brush and should not be used in flammable areas.

Don’t smoke – Even if you’re following all safety precautions in regard to shooting, you can still easily start a wildfire by smoking. If you’re shooting in a dry location, make sure that all cigarette butts are properly extinguished or avoid smoking at all.

Park your vehicle away from dry grass – Several fires this year have been started by vehicles parked over grass. Many people don’t think about it, but the hot undercarriage of a car or truck can easily create enough heat to ignite dry grass.

About Action Target, Inc.

Action Target, Inc. is a privately owned business headquartered in Provo, Utah. As a world leader in shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufacturers, Action Target has installed thousands of shooting ranges across the United States and in 25 other countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit www.ActionTarget.com. To learn more about Action Target products or to purchase items online, visit www.ActionTarget.com/store .

]]>2Action Targethttp://www.actiontarget.com/?p=91442012-07-19T14:48:54Z2012-07-12T13:00:55Z Read More →]]>Action Target is pleased to announce its newest target – the AT Tactical Torso. The AT Tactical Torso is the upgraded version of the popular AT Torso. With two swinging plates to simulate the lethal head and center mass zones, you get instant visual feedback from hitting the right spot. Unlike similar targets, you do not have to shoot the swinging plates back into place. The two plates swing vertically from hinges above the shoot zones allowing them to fall back into place after each hit.

The AT Tactical Torso’s target-within-a-target design is perfect for realistic tactical training situations. Instead of just firing at a large torso target where anything that hits counts, the AT Tactical Torso forces shooters to focus their aim on the small lethal areas of the torso increasing accuracy and precision.

The torso and swinging plates are made of through hardened AR550 armor steel with no exposed bolts, clamps, or brackets allowing you to shoot safely without fear of ricochet or splatter. The rear hinge brackets are also made of armor steel (AR500) to minimize wear and tear from daily use and provide you with a lifetime of tactical training.

More Photos

Everybody has their own preference when it comes to shooting ranges. Some people like the open-air feel of an outdoor range where they can shoot steel targets at 500 yards while others prefer the air conditioned comfort of indoor ranges where target distance can be controlled with the push of a button. Both have pros and cons and there’s not necessarily a right or wrong answer, but there are some things you need to consider before building a range to make sure you are providing your future customers with what they want and need. To better help you in the decision making process, here are some pros and cons for both outdoor and indoor shooting ranges.

Outdoor Ranges

PROS

Outdoor ranges generally require less expensive equipment. An outdoor shooting range can be as simple as a shooting line and a dirt backdrop or as complex as a law enforcement proving ground with moving targets and realistic tactical simulations. Either way, the equipment you need for an outdoor range will probably be less expensive than an indoor range because you don’t need a building to house it in.

Outdoor ranges can provide a greater range of shooting with appropriate berms. While indoor ranges are generally limited to shooting straight ahead from a fixed position, outdoor ranges allow shooters to participate in tactical training with up to 180 degrees of firing mobility. The more flexibility your range offers, the more realistic your training scenarios will be.

In addition to increased firing mobility, outdoor ranges also allow for greater tactical training freedom. Training at an outdoor range can include multiple firing stations, a greater range of distance, vehicle scenarios, and terrain-based exercises.

With an outdoor range, you are less limited in the ammo you can use. While indoor ranges are sometimes restricted to bullets within a certain muzzle velocity and bullet type, most outdoor shooting ranges are virtually unrestricted. Some outdoor ranges are even capable of handling incendiary rounds and artillery fire. While training of this kind may not be necessary or even desirable at your range, the capability is available. Outdoor ranges can also more safely accommodate shooting steel targets.

CONS

Building an outdoor range requires expensive earthwork and soil engineering. Not all sites are immediately suitable for an outdoor shooting range and may require extensive excavation to ensure bullet containment. The less suitable the site, the more money you will have to spend to make sure the backdrop and containment systems meet federal regulations and local statutes. You also may have to bring in power, water, and sewage hook ups from a long distance away, thus increasing the cost and adding to the needed infrastructure of roads, parking lots, and other development.

Due to the open-air nature of outdoor ranges, however, complete bullet containment is usually impractical due to expense. This is why location is such an important element in the building of an outdoor range. Outdoor shooting ranges must be built in an area where an errant shot that goes over the backstop is incapable of doing damage; this is referred to as Surface Danger Zone (SDZ). This can require building the range in a remote area far from the city, and being far from civilization means your customers are going to have to travel a longer distance to use the range.

It is inherently difficult to contain lead and noise at an outdoor range, and as housing encroaches on formerly uninhabited areas, more and more outdoor shooting ranges are being shut down. While the location of your outdoor range may seem safe from housing development, conditions can quickly change and endanger the future of your range. You must try to plan for variables that could affect your outdoor range in the long term future.

Indoor Ranges

PROS

Because indoor ranges can easily be built in the middle of cities, they are much more convenient for customers. For commercial ranges, that means increased visibility and accessibility. For law enforcement, that means a cut in overtime costs for police departments because officers don’t have to travel as far as they would to train at an outdoor range. They can also easily train during inclement weather conditions that would be more difficult on an outdoor range.

Technological improvements are making indoor ranges a more viable option for tactical training. Ballistic doors can allow vehicles to enter the range for training scenarios, lighting can be adjusted to simulate daylight and low light situations, sound effects can be played over the loud speakers to induce stress or simulate a combat environment, and bullet traps like the Total Containment Trap from Action Target allow for increased flexibility in shooting across firing lanes or at moving targets.

For commercial ranges, an indoor shooting range can provide a significant retail avenue. When combined with a retail firearm and an ammunition store, indoor ranges can be highly profitable ventures. Customers are more likely to buy ammo at the range where they shoot and are more likely to buy a gun if there is an opportunity to try it out on a shooting range first.

CONS

Indoor shooting ranges are more expensive to build and require a building to house them. For an indoor range you need to either build a new building from scratch or find a building that meets municipal requirements for parking, sound, and zoning that can be properly retrofitted to house an indoor range. Indoor shooting ranges also often require a target retrieval system, ceiling baffles, fully ballistic walls, bullet traps, a ventilation system, and lighting. All together, the equipment and facility costs can greatly exceed that of an outdoor range.

Indoor ranges are sometimes limited in the caliber and type of bullet that can be fired, depending on the range equipment chosen. The use of old or home-made bullet traps and the increased risk of ricochet that comes with an indoor shooting range naturally limits shooting capabilities. While modern bullet traps provided by Action Target can handle up to .50 BMG, many older indoor ranges cannot allow the use rifle calibers because their old range equipment designs will not safely stop rifle rounds. Because of size and sound constraints, some ranges don’t allow rifle shooting at all.

Indoor ranges also require costly range ventilation systems to meet OSHA and EPA requirements. For the health of yourself and your future customers, I should mention that your typical local HVAC contractor usually cannot properly design and install the type of system required for a clean and safe indoor range that I would shoot in with my own family. Ask your ventilation contractor how many indoor range ventilation systems they have designed and also ask them what design criteria is required to meet OSHA and EPA requirements. If they cannot guarantee that their system will meet these requirements, you might be making a costly mistake.

Rely on the Experts for Help

Whether you are deciding to build an indoor or an outdoor range, I recommend you contact the Action Target representative in your region and they will be happy to answer any questions you have and will help you determine what type of range and what equipment will best fit your needs and budget. They build hundreds of new ranges every year and will be able to draw on their vast experience and resources to help advise you with your project.

Please note, the tips included in this message have been found to be helpful for many clients throughout the years but may not apply in all situations. Please use judgment in determining which tips will be helpful in your particular situation.

]]>2Action Targethttp://www.actiontarget.com/?p=90602013-09-24T21:35:33Z2012-07-05T13:00:24Z Read More →]]>Addison Sovine and Kyle Bateman of Action Target, Inc. both received the Utah area Ernst and Young Entrepreneur of the Year Award on Thursday, June 7, 2012, at a ceremony held in Salt Lake City. They were selected from among several applicants for the significant impact they have had on the surrounding business community.

“Receiving this award means a lot to me personally and to Action Target as a company,” Sovine said. “I feel honored that we’re in the company of so many other great businessmen.”

Sovine and Bateman were among 13 winners chosen from the Utah region which also includes Wyoming and half of Idaho. As regional winners, they will have the opportunity to attend the Strategic Growth Forum in Palm Springs, Calif., this November where the national Entrepreneur of the Year will be announced.

Sovine and Bateman founded Action Target in 1986 based on local law enforcement’s need for better training equipment. Basements and garages became the first fabrication shops for Action Target, Inc. as the two friends pioneered new target systems for firearms training.

“It was a ton of work, more work than we thought it was going to be,” Sovine said, “but seeing the company grow the way it has and winning this award makes it all worth it.”

The Ernst and Young Entrepreneur of the Year Program honors entrepreneurs who have demonstrated excellence in innovation, financial performance, and personal commitment to their businesses and communities. The Entrepreneur of the Year Award, now in its 26th year, includes more than 140 cities in 50 countries and is considered the most prestigious entrepreneurial award in the world.

About Action Target, Inc.

Action Target, Inc. is a privately owned business headquartered in Provo, Utah. As a world leader in shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufacturers, Action Target has installed thousands of shooting ranges across the United States and in 25 other countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit www.actiontarget.com. To learn more about Action Target products or to purchase items online, visit www.actiontarget.com/store/.

]]>0Action Targethttp://www.actiontarget.com/?p=88822012-06-12T23:17:53Z2012-06-28T13:00:18Z Read More →]]>Field Time Target and Training in Stanton, CA, has teamed with Action Target to create a state-of-the-art shooting range for firearms training. The new facilities include a firearms and ammo retail store, two indoor shooting ranges, and classrooms for in-depth instruction.

“Orange County is range deprived,” said Field Time owner Greg Caringella. “There was a great need for another range in the Orange County area and I think our range is going to have an extremely positive effect on the community.”

Field Time Target and Training includes two 25-yard indoor ranges with 14 lanes each. One side was specifically designed for civilian use and utilizes digital target retrieval systems for fast results. The other side was designed with local law enforcement in mind and includes a pneumatic target system from Action Target capable of turning 180 degrees. In the future, police departments will be able to use this system to test officers’ decision-making abilities in tactical situations with hostile and friendly turning targets.

The tactical shooting range also includes ballistic doors that open to the outside to allow the use of police cars in vehicle training situations. With the option to have a vehicle actually in the shooting range, police officers can practice drawing their weapons while exiting a car and firing from protected positions.

With the help of Action Target, the world’s largest manufacturer of shooting range equipment and technology, Caringella made sure that his range is up to par with law enforcement standards as well as safe and comfortable for all of his customers.

“I’ve been inside shooting ranges my whole life, and I would always come out feeling like I breathed in half of all the debris that went down range,” Caringella said. “I wanted to create a shooting range where you could leave without feeling like you needed to take five showers.”

Caringella said he feels like he has accomplished his goal through the use of quality materials and safety technology. Both ranges are equipped with Carey’s air ventilation systems to protect shooters from lead dust contamination and debris.

“The air coming out of our range is much cleaner than the air you breathe outside,” Caringella said. “Our range presents itself as something you would find in your living room.”

Field Time Target and Training officially opened to the public on May 26. For more information about memberships, hours, and classes, visit their website at www.fieldtimetargetandtraining.com.

]]>1Action Targethttp://www.actiontarget.com/?p=89452012-06-18T18:11:57Z2012-06-28T13:00:01Z Read More →]]>24-time national champion and 5-time world champion Rob Leatham didn’t get to where he is today by luck. In order to be the best, you have to train better than anyone else and that requires daily focused training and superior equipment. In this video, Rob shows how to get the most out of your Action Target Hostage with shooting drills and tips from the pro.

Editor’s Note: This article was originally published in S.W.A.T. magazine in September 1999. The views in this article are the author’s own and don’t necessarily represent those of Action Target, Inc.

Over the years, I have trained many police and private security officers in tactical-team operations. I find that the most difficult phase of the training class is the beginning, where I stress teamwork to a group of individuals who are reluctant to cooperate during the first phase of training. This can be due to a lack of familiarity with the other participants in the class, a lack of experience with team concepts, or individual ego problems.

When the topic of teamwork comes up, my first thought, like that of most other people, is of athletic teams, such as basketball and football. My conceptualization of exactly what a team is became somewhat more enlightened when, recently, I watched a team of fire department paramedics work frantically to treat a gunshot victim on a police call that I responded to. The medical jargon, coordination, and smooth choreography of their actions while using their emergency equipment, were a strong indication that they had practiced this scenario before. This incident prompted me to inquire about how often firefighters from several different fire departments trained together to prepare for a crisis. To my surprise, they trained as a team more often than the patrol division of the police department in my area. At the police agency where I’m employed, a five-minute roll call is not sufficient time to discuss topics of survival or practice a tactical scenario that the officer might encounter during his tour.

I also recently attended a circus with my two-year old daughter and watched the high-wire event, where an acrobatic team of four balanced themselves on one bicycle and rode on a tightrope from one platform to another without a mishap. This feat could not have been accomplished without many hours of practicing together as a team, bringing all the principles of teamwork into play. These principles are referred to as The Three C’s: Communication, Coordination, and Cooperation.

Our team’s philosophy of team-building, attempts to phase out the individual mind-set and bring all the members of the team together as one to complete a difficult task. The team members must have confidence that each member will do his part in any given assignment. Each member must know his individual responsibility and what is expected of him in order to perform the task successfully.

Communication is extremely important; a team, organization, or group cannot operate efficiently without communication. This can take the form of verbal or written communication, hand signals, or facial expressions, and must be comprehended by everyone involved to be effective. Coordination follows when each person is assigned a responsibility and performs when expected to. Cooperation is the final step in this team-concept triad. Here, everyone involved is willing to perform and participate.

Discipline is another concept that helps develop team camaraderie during the introduction of the class. A series of guidelines is presented to the group, along with the degree of discipline the group will endure as a whole. In our tactical-team training class, violation of any stipulation in the guidelines would result in a maximum of five push-ups, depending on the severity of the violation.

It’s inevitable that, at some point, someone in the group will commit an infraction for any number of reasons, and, as the group is subject to serving its punishment, one can see the camaraderie developing and the group coming together as a team.

Provided in this article is a low-cost program of team-building events that has proved effective and beneficial in our tactical-team training. It has also been helpful for other types of groups that aim to create a team mind-set among their members, and can, likewise, do the same for your team. The objective of these exercises is to enhance planning, coordination, and communication. This will also create confidence and trust among team members and is what makes the difference between a mere group of individuals and a real team.

LIVE-WIRE EVENT

Details: Must get the entire team inside the three-sided structure without touching the ropes or poles. Once inside the structure, the entire team must exit again without touching the structure.

Penalty: If any team member touches any part of the structure, the team must start the entire exercise from the beginning.

Equipment: Rope, dowel rods, and tent stakes. Structure is in a triangular formation.

CONFIDENCE FALL

Details: A member stands on a ladder or platform at an estimated height of four feet. The remaining members must form a human net to catch the person falling backward. Note: the faller must put his hands in his trouser pickets, as a safety precaution, to prevent members of the human net from being struck in the face during the fall. The faller must alert the human net when he is ready to start so that they are prepared to catch him. The participants should be advised not to make jokes about not catching the faller due to the anxiety this creates. Such negative comments could prove to be counterproductive.

Penalty: If the faller bends at the waist as he falls, this reflects a lack of confidence and trust in the team, they must repeat the exercise.

Equipment: Stepladder or stationary platform.

BLINDMAN’S SOCCER

Details: The group is divided into two teams, which are distinguished by colored bandannas; these are also used as blindfolds. One member is selected from each of the two teams to post as the blindfolded player, and one member from the same team is designated to give voice commands for the player to follow on where to kick the ball.

Penalty: Player must remain blindfolded while the exercise is in session or forfeits the game.

Equipment: Soccer ball or equivalent and bandannas of two different colors to blindfold the players.

LOG MOVEMENT

Details: With a regimented effort, the team must move an eight-foot, 4″x 4″ wood beam with 16 feet of heavy rope that is tied at both ends of the beam. This exercise cannot be completed until the team comes together as one, which sometimes takes a while. You will witness frustration at the start of this event. The maximum number of members on a beam is ten; the minimum is four. Each member faces the same direction with the same foot resting on the beam, and the rope must rest over the same shoulder. The members must move the beam a distance of 75 feet without their hands, then, on command of the instructor, switch positions, facing the opposite direction with the opposite foot on the beam and the rope resting on the opposite shoulder. The team then proceeds back to the starting point.

Penalty: Should any member’s foot come off the beam or the rope come off the shoulder, the team must return to the starting point.

Equipment: One eight-foot 4″ x 4″ wood beam per ten people and one 16 foot rope per team.

BALANCE-BEAM SHUFFLE

Details: Six to eight members line up randomly on a eight-foot, 6″x 6″ wood beam or railroad tie. Each person faces in the opposite direction of the person beside him. Without verbal communication or stepping off the beam, the members are to determine who’s the oldest and youngest, then maneuver their positions so that the oldest person is at a designated end of the beam, with the younger members following in sequence to the opposite end.

Penalty: If any member’s foot touches the ground or if he makes any verbal sounds, all team members must stop and return to their original positions.

Equipment: One eight-foot, 6″x 6″ wood beam or a railroad tie per six to eight team members.

BLINDMAN’S FORMATION LINE

Details: The team is instructed to line up and sound off in numerical order. An area, such as a wall or fences, is designated as the starting point, where the team is to line up in sequence perpendicular to the starting point in the same numerical order. The members are blindfolded and spread out, then given the command to start. Without verbal communication, the members are to find the starting point and then line up in order. The first attempt will appear chaotic, but if the team is allowed to orchestrate a plan just prior to the second attempt, this exercise will appear a lot less complicated.

Penalty: If any verbal comments are made or if anyone removes his blindfold, the exercise is stopped and resumed from the beginning.

Equipment: Cloth bandannas to use as blindfolds.

BLINDMAN’S CONFIDENCE RUN

Details: One member is blindfolded and positioned to run toward a fixed structure (such as a wall or fence) from a distance of approximately 50 feet. The remaining team members are to line up in front of the structure to catch the runner and prevent the runner from colliding with the structure. No verbal sounds are to be made by the team so that the runner isn’t able to judge distance when approaching the structure.

Penalty: If the runner slows down prior to approaching the structure, this indicates a lack of trust or confidence in the team, and the exercise must be repeated.

Equipment: One bandanna to blindfold the runner.

About the Author

Captain Brian C. Smith is a 28-year veteran of the Chicago Heights Police Department and is currently serving as Commander of Training and Special Operations. He has 21 instructor certifications and four armorer certifications. Captain Smith has an associate degree in law enforcement from Thornton Community College and graduated from tile 184th session of the FBI National Academy. He is member of the Illinois Tactical Officers Association, National Tactical Officer Association, ASLET, IALEF, and the American Federation of Police and Concerned Citizens, where he serves as Chairman of the Survival Tactics Committee.

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LETC 2012

For over 20 years, Action Target has been holding the Law Enforcement Training Camp (LETC) to help law enforcement departments across the nation get the quality firearms training they need and deserve. This year’s LETC will be held September 10-14 in Utah County.

The registration form for LETC can be found at http://www.actiontarget.com/calendar under the “More Info” column for Sept. 10-14. Instructions on how to submit your registration can be found at the bottom of page.

Registration will be reserved for the first 160 applicants, so apply today!

Click to watch highlights from LETC 2011.

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0Trevorhttp://www.actiontarget.com/?p=89792012-07-10T23:42:13Z2012-06-14T19:25:32Z Read More →]]>PROVO, Utah – June 14, 2012 – KAP Guns in Loves Park, Ill., will be holding a grand opening celebration from June 18 – 23. The events will include daily gun giveaways, ammo and firearm specials, a chance to shoot a Barrett M107 .50 BMG and food provided on Saturday by Giovanni’s restaurant.

Representatives from Smith & Wesson, FNH, Springfield and Ruger will also be present throughout the week with products that customers can test in the shooting range.

“All these manufacturers are coming out with new guns and they’re really hard to get,” co-owner Ken Polhamus said. “Having them there is going to make it so the customer can be one-on-one with the rep so they don’t have to go through us.”

Polhamus worked in the family-owned drywall business for 30 years and made a living as a contractor, but when the housing market went south three years ago, he decided it was time for something new. His son, Kenny Polhamus, proposed the idea of taking his small gun business and moving it to their construction warehouse where they would have room for a retail store and a small shooting range.

Ken Polhamus jumped at the chance to go into business with his son and donated the warehouse as the business’ storefront.

“It just keeps us working together,” Ken Polhamus said.

Now, the warehouse contains a firearm and ammo store with an attached indoor shooting range designed and installed by Action Target, the world’s largest manufacturer of shooting range technology and equipment.

The range has five 28-yard lanes with a smart retrieval system for customized target distance control. With a rubber berm capable of stopping a .50 bullet at point-blank range and safety baffles to contain any possible ricochets, KAP Guns promises a safe and enjoyable shooting experience.

For more information about KAP Guns products and events, visit KAPGuns.com.

About Action Target, Inc.

Action Target, Inc. is a privately owned business headquartered in Provo, Utah. As a world leader in shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufacturers, Action Target has installed thousands of shooting ranges across the United States and in 25 other countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit www.actiontarget.com. To learn more about Action Target products or to purchase items online, visit www.actiontarget.com/store.

]]>0Trevorhttp://www.actiontarget.com/?p=89712012-06-18T19:38:25Z2012-06-14T19:11:15Z Read More →]]>PROVO, Utah – June 14, 2012 – On Target Range & Tactical Training Center in Crystal Lake, Ill., will hold its grand opening celebration June 22 and 23. The celebration will include a ribbon-cutting ceremony attended by local dignitaries and a drawing for guns and other prizes.

The ceremonies will start 10 a.m. Friday with an introduction from On Target owners and managing partners followed by short speeches from local government leaders. Those expected to be in attendance are President of the Crystal Lake Chamber of Commerce Gary Reece and Illinois State Senator Pam Althoff among others.

The new gun center boasts two indoor shooting ranges designed and installed by Action Target, the world’s largest manufacturer of shooting range technology and equipment. One side is a12-position 25-yard handgun range with a smart retrieval system for customized target distance control and bullet-proof glass stall separators. The other side is a 12-position 50-yard rifle range.

“We’re probably the only public indoor range in all of northern Illinois that has the capacity to handle rifles,” Managing Partner and Developer Bo Strom said. “Everything else is just pistol.”

Action Target also installed overhead protective baffles to minimize the risk of ricochet and a Carey’s air ventilation system that pulls air toward the back of the range protecting shooters and the environment from hazardous lead dust contamination.

“The air that gets pushed out of the exhaust vents is cleaner than the air that came in from outside,” Strom said. “99.7 percent of all contaminates are removed through a filtering system.”

The result is a clean and safe environment that the entire family can enjoy.

“You could dress up in a tuxedo to come shooting here and then go to your anniversary dinner and not feel like you’re covered in cordite and smoke,” On Target Director of Operations Tom Dorsch said.

Apart from the shooting ranges, On Target is unique among gun centers in northern Illinois because of all the services offered on site. The new facilities include a retail firearm and ammunition store, a gunsmith shop and classrooms for in-depth training courses for everyone from first-time shooters to professionals.

“We have a significant training program here,” Strom said, “and I think the net effect will be that anyone that wants to be in the sport of shooting will have the opportunity to get upgraded training.”

Several classes will be held each week on topics ranging from gun safety to rendezvous survival training. For information on On Target and the training programs offered, visit www.OnTargetSite.com.

About Action Target, Inc.

Action Target, Inc. is a privately owned business headquartered in Provo, Utah. As a world leader in shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufacturers, Action Target has installed thousands of shooting ranges across the United States and in 25 other countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit www.actiontarget.com. To learn more about Action Target products or to purchase items online, visit www.actiontarget.com/store.

]]>0Action Targethttp://www.actiontarget.com/?p=88372012-06-12T22:52:46Z2012-06-14T13:00:45Z Read More →]]>You asked for it, so we’re giving it to you: our first reactive steel target under $50. The Spinning Jack is the perfect target for recreational shooters and families, and at the super low price of $35, it’s affordable on almost any budget.

A great portable steel target for shooting with the whole family! The Spinning Jack combines the simplicity of a static target with the excitement of a reactive target and is guaranteed to provide hours of fun.

The Spinning Jack is a safe way to enjoy shooting with the family without having to go down range to reset or replace your target. With alternating circle and square plates, the jack spins in its stand when shot so there is always an exposed paddle to engage. Made of 1/4″ AR500 armor steel, the Spinning Jack can be shot with anything from .22 rimfire to .44 magnum.

The Spinning Jack comes in three pieces with no assembly needed. Using the provided foot step, pushing the frame into the ground is easy and doesn’t require the use of a hammer. Once in the ground, all that’s left to do is place the jack in the hole at the top of the stand and watch it spin with each hit.

8Action Targethttp://www.actiontarget.com/?p=88692012-06-12T23:09:21Z2012-06-14T13:00:22Z Read More →]]>In the process of building a shooting range, perhaps the most intimidating part is getting it approved by your local government. Even after you’ve done all the work, raised all the money, and planned everything out, the final say still comes down to a handful of elected officials. Don’t let that make you feel powerless, though. Even if the ultimate decision is in someone else’s hands, there are still things you can do to increase your chances of success.

1) Talk to the Right People

Your local government officials need to know as soon as possible that you’re planning to build a shooting range. They’ll appreciate it if you inform them early and often of your intentions, and that communication can open doors for you later on. You’ll have a much better chance of getting your range approved if you’ve established a relationship with local leaders from the beginning.

Early communication will also help you figure out zoning issues. In most cases, land has to be zoned as either commercial or industrial for a shooting range to be built on it. Find out first thing if the land you’re looking at is zoned appropriately. Zoning requirements for building a shooting range vary depending on where you live, and some places may not even have specific guidelines for ranges. Your local officials will have the most accurate information and can help you understand the requirements. Should you discover that the land you plan to build on is not zoned appropriately for a shooting range, ask the planning and zoning committee if it can be re-zoned. Often, city governments are willing to work with local businesses on zoning issues to keep potential commerce from going elsewhere.

2) Educate Yourself

The more you know about what’s required to get your range approved, the better. Become familiar with local noise and firearms regulations as well as environmental restrictions that will apply to your shooting range. How will you handle noise abatement? How will you dispose of lead? How will you keep customers and employees safe? All of these issues will come up when presenting to the city council. If you already know what their concerns are by asking questions and doing research, you can adequately prepare to answer them.

Once you know what standards you’re shooting range will be required to meet, talk to an Action Target territory manager to find out what options are available. Action Target specializes in building state-of-the-art shooting ranges and offers several technologies to meet the stringent requirements of government regulations. For example, Action Target’s Total Containment Trap (TCT) is the most environmentally-friendly bullet trap in the industry and makes lead containment safe and easy. With the addition of a Screw Conveyor System (SCS), all bullets and range debris are safely collected and deposited into a sealed barrel for convenient disposal. Action Target also provides sound-abating safety baffles, acoustically-rated wall systems that reduce reverberation by 98%, bullet-proof transparent lane dividers, and ventilation systems that filter air and protect customers from lead exposure. No matter what regulation your shooting range is under, chances are Action Target has a patented technology to meet it.

3) Prepare to Present

Once you’ve talked to your local government officials and learned everything you need to know about regulations and restrictions, all that’s left to do is present your plan to the city council. For those inexperienced in public speaking, this may be the scariest part of the whole process. To make the experience smoother, ask a city council member in advance what information they want from you, write down a list of questions they may ask you, and prepare all of your answers ahead of time so you don’t forget in the heat of the moment.

If you feel like you need additional backup, Action Target representatives are more than willing to attend the city council meeting with you no matter where you live. That way you can have a shooting range expert standing next to you to answer any questions about the technology and safety features of your future range.

The sales team at Action Target is willing to do whatever it can to make the approval process as seamless and successful as possible for you. If you have any questions or concerns about getting your shooting range approved, call Action Target at (801) 377-8033 and ask to speak with your area representative.

Please note, the tips included in this message have been found to be helpful for many clients throughout the years, but may not apply in all situations. Please use judgment in determining which tips will be helpful in your particular situation.

]]>0Action Targethttp://www.actiontarget.com/?p=89262012-06-13T15:27:34Z2012-06-12T13:00:20Z Read More →]]>PROVO, Utah – June 12, 2012 – Addison Sovine and Kyle Bateman of Action Target, Inc. both received the Utah area Ernst and Young Entrepreneur of the Year Award Thursday at a ceremony held in Salt Lake City. They were selected from among several applicants for the significant impact they have had on the surrounding business community.

“Receiving this award means a lot to me personally and to Action Target as a company,” Sovine said. “I feel honored that we’re in the company of so many other great businessmen.”

Sovine and Bateman were among 13 winners chosen from the Utah region which also includes Wyoming and half of Idaho. As regional winners, they will have the opportunity to attend the Strategic Growth Forum in Palm Springs, Calif., this November where the national Entrepreneur of the Year will be announced.

Sovine and Bateman founded Action Target in 1986 based on local law enforcement’s need for better training equipment. Basements and garages became the first fabrication shops for Action Target, Inc. as the two friends pioneered new target systems for firearms training.

“It was a ton of work, more work than we thought it was going to be,” Sovine said, “but seeing the company grow the way it has and winning this award makes it all worth it.”

The Ernst and Young Entrepreneur of the Year Program honors entrepreneurs who have demonstrated excellence in innovation, financial performance, and personal commitment to their businesses and communities. The Entrepreneur of the Year Award, now in its 26th year, includes more than 140 cities in 50 countries and is considered the most prestigious entrepreneurial award in the world.

About Action Target, Inc.

Action Target, Inc. is a privately owned business headquartered in Provo, Utah. As a world leader in shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufacturers, Action Target has installed thousands of shooting ranges across the United States and in 25 other countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit www.actiontarget.com. To learn more about Action Target products or to purchase items online, visit www.actiontarget.com/store/.