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Shak at WW gets credited for breaking this story. The “My Control Center” is a great way to manage multiple Adwords accounts, and Google is offering an “Advertising Professionals Certification”

Requirements:-Sign up for the program successfully and be in good standing. This means that you’ve accepted the Rules of Use and aren’t in violation of them.

-Manage at least one AdWords account (yours or someone else’s) in My Client Center for 90 days. This timeframe begins after you sign up for the Google Advertising Professionals program.

-Build and maintain at least US$1,000 total spend for your or your team’s My Client Center account during the 90-day period.

-Pass the Google Advertising Professional Exam.

I’ve actually got a chance to work with the MCC, and it makes life MUCH easier to have an overview of all clients when you work with a dozen or more. After so many, it’s real easy to let some accounts fall by the wayside if they are not at the top of your mind.