The beauty of good design is making something complicated look easy, and this is exactly what this project was all about, using design to make complicated relationships work.

A complicated brand architecture issue with multiple brands across different locations, all with intricate partner relationships, all had to be taken into consideration to be able to build a cohesive brand that makes sense with consumers.

Tissir Gaz is a leading African gas network and a sub brand of Afriquia Gaz, supplying gas for business and homes across the whole of North Africa.

This project was made more complicated due to the multi-cultural aspect of North Africa and its French and Arabic language.

A highly strategic project, bringing together multiple brands, all with existing local equity, competing dealer relationships, corporate hierarchy and integrated corporate business acquisitions and growth strategies.

The end result is a bright and fresh brand evolution, an intelligent and yet simple brand architectural, and an effective endorsement programme.