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Ballard Sport Aircraft Ltd. is a privately held company founded in 2007 by Professionnal Engineer Serge Ballard. The company's headquarters and manufacturing facilities are located in Sherbrooke (CYSC) Quebec, Canada. Ballard Sport Aircraft Ltd. was founded to manufacture and commercialize the Pelican aircraft products.

Serge Ballard is a private pilot since 1989. He holds a Bachelor degree in Engineering from Ecole Polytechnique of Montreal. In 1993, while looking for a replacement to his Cessna 172 1956, he felt in love with the Pelican at its first sight in Mascouche, Qc, Canada. Only one flight convinced him that the Pelican was for him. He took a sabbatic and built his own Pelican PL in only 4 months. He is enjoying every flight since then. The aircraft is so good that Serge decided to buy all the assets related to the Pelican kit planes after Ultravia's bankcruptcy.