“David Price, the son of the late Richard Price and a former general manager of the institute, is one of many Esalen veterans who complain that the place has lost its edge. Others point to upgraded rooms in which a spiritual seeker can spend up to $1,595 for a weekend workshop. Standard rooms, with two or three people sharing a room and bath, cost $730 per person for the weekend. What began with a burst of hippie idealism, they say, is turning into a spa for the 1 percent. There’s even some talk of an “Occupy Esalen” protest. Some staff members, workshop leaders and temporary “work scholar” volunteers have begun gathering in a daily “circle of silence” to protest recent layoffs and staff changes designed to improve efficiency. Meanwhile, the blogosphere is abuzz with “Esalen Friends” letting off steam on a Facebook page.”

Jeffrey Kripal, author of “Esalen: America and the Religion of No Religion”, tells Lattin that what Esalen is going through are classic generational struggles that all religious movements face, the “institutionalization of charisma.”In addition, Esalen President Gordon Wheeler says “we certainly don’t want to turn into one of today’s big bad corporations” and that those stirring up discontent aren’t tuned into what Esalen is like today.

Esalen President Gordon Wheeler said most of the people stirring up discontent “have not been here for quite a long time.” “They are remembering a time when the world was different. People didn’t have to show up in the same way,” said Wheeler, a Gestalt therapist who first taught here in 1997 and went onto become the CEO. “Sometimes we make mistakes, but we certainly don’t want to turn into one of today’s big bad corporations … Everything we do here is about the evolution of spiritual transformation.”

This crisis of identity at Esalen comes during a time of scandal for the New Age/Human Potential movements, from Anusara’s sex-and-power shake-ups, to the deadly power-tripping of “Secret” teacher James Arthur Ray. It truly does seem like a “midlife crisis,” but I think it’s more about a lack of accountability to the values that these communities claim to espouse. There has always been scandal in the New Age movement, but in better times it didn’t seem to hit as hard, nor did the stakes seem to be as high. There was a long-running joke in the Pagan community that the difference between a Pagan event and a New Age event was where the decimal point was placed in the check you wrote to attend, but I’m starting to think it goes a little deeper than that. Yes, our relative poverty compared to the New Age has kept us humbler, less out of touch with the world around us, but I also think that because we’re a movement of religions, we are fundamentally different from the “spiritual but not religious” elite.

The New Age movement is, at the end of the day, a means towards transmitting a set of technologies for living, usually acquired for a monetary price. Your theology is ultimately immaterial, which is why it can encompass both Oprah and Robert Anton Wilson. Because a number of those technologies overlap with the beliefs of modern Pagans, we have sometimes seen our teachers “cross over” to their high-paying events (though not often), and many Pagans have happily attended New Age seminars looking to pick up new teachings. That overlap, however, should not be mistaken for one being the other. Wicca and other Pagan faiths were once mistakenly called “New Age religions,” but that’s a misnomer, one that was eventually corrected as more research was done. We are spiritual and religious.

Pagan faiths are also going through generational struggles, though they are more about evolving our stances on social issues, or creating new leadership, than about money. We are more worried about building simple infrastructure than evolving that infrastructure into resorts for the rich. Perhaps a day will come when Pagans, too, will argue over corporatization and whether we are out of touch with the non-rich, but I somehow doubt it. Our open-source experiential nature will always unbalance attempts to codify our faiths into money-making machines, no matter how much some attempt to automate the process. We will never, I predict, collectively escalate far beyond the middle-class in our ambitions. That may frustrate some of us who yearn for “New Age money,” but it will also spare us the crisis of conscience and leadership faced by institutions like Esalen.