Video Marketing

The right picture tells a thousand words. A thoughtful visual image strategy can help you engage your market on an emotional level and transform the way your brand is seen.
Liquid is a video marketing specialist in Melbourne, helping businesses engage their market with visual imagery strategies that bring your brand to life and attract the attention of your market.
Liquid can recommend an approach to ensure your brand is memorable and your business communicates with impact.

Best case

You have a visual strategy – and it’s capturing the imagination of your market and engaging your audience.
You use imagery in a strategic way to project a powerful brand message and a positive impression of your organisation.

Neutral case

The images you use are okay but a little too generic.
Your marketing features nice people and products, but they don’t project a consistent picture of your company or forge an emotional connection with your brand.

Worst case

Your marketing imagery is inconsistent and you suspect your audience is getting a negative impression of your company.
Your marketing plans are being held up because of this problem and you need to take action.

Potential to connect

Videos are one of the most powerful tools in your marketing kit. The right video can be used to engage an audience with your product, motivate the workforce or communicate a story to the public at large.
Liquid can help you craft the right video for:
– Your website
- Stakeholder presentations
- Use on social media
- Organisational change
- Responding to a PR crisis
– Information and education
- Launching a new product or service
– Introducing a new team or leader

Your unique image

Strategic use of style, colour, font and importantly, imagery can on their own tell your brand story and make the emotional connection with your audience.
Successful brands employ a detailed imagery guide to ensure their marketing and communications are instantly recognised as their brand.
Liquid’s visual image strategy will help you forge a powerful and unique brand presence.