Did this video make you squirm a little? It sure made me uncomfortable. In fact, writing this book made me question the very foundations of what it means to be a marketer today.

Why Marketing Rebellion is an essential book

“Marketing is in an existential crisis” – Ashley Freidlein, eConsultancy

The fields of marketing, advertising, and PR are literally convulsing with change. No strategy we employed in the past is likely to work in a world where technology is racing ahead of us, customers buy based on personal values more than product features, trust in brands is at 10-year low, and nobody sees your ads any more.

I understand if you feel overwhelmed, stuck, and even fearful about the new marketing landscape. We need a new playbook, something we can understand and hold on to through these years of overwhelming change. That’s exactly what I provide in Marketing Rebellion.

Packing a punch

“Today, you can no longer be in a city. You must be OF the city.” — Fabio Tambosi, Adidas

Here are the main deliverables of my new book:

Your view of marketing will change forever. Through extensive research, expert insights, and groundbreaking case studies, I paint a true picture of the world today and what it takes to succeed in it.

You will gain an instant competitive advantage. Most marketing organizations are asleep … and they don’t even know they’re asleep. This book delivers the truth in a way that will provide sustainable competitive advantage to you and your business because you’re going to roll right over your drowsing competitors.

You’ll have actionable steps to move forward. I am a teacher. I’m not going to lay a bunch of alarming new insights on you and then walk away. I want you to succeed and every chapter has achievable, actionable ideas. If you buy the book, you will also have access to many supporting resources including a valuable workbook filled with more insights, study questions, and bonus material — for free.

You’ll be inspired. There has never been a more exciting time to be in marketing. Let me introduce you to some inspiring people and companies who have adopted a human-centered approach to business. Together, we can lead this rebellion.

You’ll have fun. Articulating the future of marketing is a serious topic but I let it unfold in an exciting and even funny writing style. One reviewer said he couldn’t put the book down and I think you’ll feel the same way. I mean, the book comes with its own coloring book. That’s a first, right?

Are you in?

“You can keep up with the blazing pace of culture or you can measure. You probably can’t do both.” — Marc Simons, Giant Spoon

Writing this book was like getting a new masters degree. I studied, researched, and wrote about one topic for two years. And I have a clear view of the new marketing landscape. To win, it’s going to take a new mindset, a new skillset, a new relationship with our customers.

Order KNOWN

Order MARKETING REBELLION

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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer