Abstract

The main objective of this study is to empirically examine the moderating effects of two distinct aspects of cooperative mode: the replication and the adaptation on two dimensions of alliance performance: innovative and financial performances. Using a quantitative analytical approach, the theoretical model and hypotheses of this study were tested based on empirical data gathered from the top 5000 Taiwanese companies listed in a yearbook published by the China Credit Information Service Incorporation in 2013. Data obtained from the 120 valid and complete survey questionnaires were analyzed using correlation coefficients and multiple linear regression. The results revealed that internal intention and involvement degree were more positively associated with alliance performance when the cooperative mode is adaptation, where as external intention was more positively related to alliance performance when replication cooperative mode were adopted. Based on the recipients’ internal and external intensions, as well as involvement degree, we also constructed a strategic matrix of a cooperative mode within an inter-organizational strategic alliance.