In Fells Point, everyone knows Todd Conner's is a Steelers bar. Nearby, Sticky Rice Bmore is a true-purple Ravens-supporting establishment. On Sunday, with the Ravens in Pittsburgh, partisans of the two bars will square off for a day-long "Rumble of the Rivals," a benefit to help people affected by Hurricane Sandy in the communities of Ocean County, N.J.

To keep the daylong competition friendly, organizers of the event have come up with a set of elaborate and ridiculous rules that no one could possibly keep track of or take seriously. Think of what things were like with the replacement refs.

And for once, there are no losers, because money raised is going directly to the Salvation Army of Ocean County.

Both establishments are donating 15 percent of their Sunday sales as well as 100 percent of sales from T-shirts and raffle tickets. Sticky Rice bartender is donating 100 percent of Sunday tips.