Battlefield 3 Will Employ Online Pass, Required for Multiplayer

In an offhanded way, Electronic Arts has confirmed that Battlefield 3 will indeed use Online Pass. Responding on Twitter to a fan asking if a new copy was required to play multiplayer,
DICE core gameplay designer Alan Kertz responded, "You can also purchase an online pass for a used copy." Kertz explained the reasoning behind Online Pass to another fan, writing, "Because servers cost money, and used games don't make developers any money."

Of course, the fact that an EA-published title will include Online Pass isn't exactly surprising, and we've suspected as much for Battlefield 3 for months now. What issomewhat
surprising is that Battlefield 3's Online Pass is required for all multiplayer access. In the game's predecessor, Battlefield: Bad Company 2, Online Pass granted players extra multiplayer content, but was not required for multiplayer access.
Then again, that was before Online Pass started earning millions of dollars.

I have started to have the attitude that when you buy a new game a online pass will be required. And if theres not one required then thats a bonus. The way the gaming industry is going most games are now deploying this method .It gets in lost profit when
the game becomes a preowned. Look at the latest ploy games are doing now- a dlc season pass -gears3,forza 4. Yes we are saving 33% but is there a need.Is this a marketing skill be used and a way of fooling us as the customer to make us think great we are
saving loads and really the gaming industry is making money. If you know what I am trying to get at. Don't get me wrong I went and got my Gears3 season pass lol. But the gaming industry is starting to get expensive.Maybe you agree??