Radiohead Gets It

Article No :224 | October 2, 2007 | by Howard Mann

The web is buzzing about Radiohead offering their latest album for download using a “You name the price (Even if it is zero)” strategy. Scary if you own a music label. What I like just as much is the web site that tells the story clearly but keeps a stylish edge.

About the Author(s)

Howard Mann is the founder of Brickyard Partners, a business strategy agency based in Portland, OR. Prior to founding Brickyard Partners in 2001, Mann owned a premier international logistics company with over 140 Million in revenue, six U.S. offices and a global network of over 40 agents worldwide.

As that business came under severe pressure from the previous economic downturn and industry consolidation, Howard lead the company out from those treacherous times by returning to the basics that make every business great and completing 6 acquisitions that re-imagined the business so it was highly attractive to buyers. Finding that “secret sauce” did not come easily but has fueled his purpose to help other business leaders to never have to go through what he endured. Through real world experience and those hard times in the “trenches” of business he has learned that it is not following the latest fad, copying competitors or adding complexity that makes a business truly great. His pragmatic approach and knowing what it feels like to sit in the CEO/Owner chair is what makes his work so different and effective.

In addition to his strategy, marketing and communications work, Mann coaches a select group of entrepreneurs, CEO's and business owners. His highly focused workshops and keynotes help executive teams take aggressive action to unlock the true potential of their organizations and build remarkable businesses that endure. In good times and bad. Online and off.

Howard is a sought after speaker both in the U.S. and around the world. He writes frequently on his blog about the importance of the basics and reconnecting to the passion that too often gets lost as businesses mature.

I love the Radiohead website they really have shown a new direct way to use the web for promotion of their product without all the messy bits..they are musicians..they want to sell their music .. get an audience ..the design looks like an LP cover it serves their purposes well. Let’s see what commercial reaction they get.

Seems like it’s worked out for them: “What the band got was an average of $8 per album sold, bringing estimates of profit to about $10 million. Not too shabby for one week. The number of albums sold in the past week exceeded the launch week sales of its three previous albums combined.” — From Mashable

Seems like it’s worked out for them: “What the band got was an average of $8 per album sold, bringing estimates of profit to about $10 million. Not too shabby for one week. The number of albums sold in the past week exceeded the launch week sales of its three previous albums combined.” — From Mashable

I love the Radiohead website they really have shown a new direct way to use the web for promotion of their product without all the messy bits..they are musicians..they want to sell their music .. get an audience ..the design looks like an LP cover it serves their purposes well. Let’s see what commercial reaction they get.