David Meerman Scott, a well-known marketing strategist, coined the term "newsjacking," which he describes as "the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business." The concept makes sense, and we all know that a great way to gain relevance online is by leveraging hot topics and news items that are beginning to trend-but it's a competitive, and fast-moving, field. How do content marketers stay on top of the relevant trends and news in their industries to ensure they're curating and communicating fresh, engaging content?

Thomson Reuters Powers Up Elektron

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Thomson Reuters unveiled Elektron, its next generation data distribution network. Thomson Reuters Elektron is a global network and hosting environment that lets financial firms access and share information faster and more cost effectively. The service enables firms to trade faster, using complete coverage of real time financial information and direct market connection through a secure cloud. Along with Elektron, Thomson Reuters debuted a series of co-location hosting centers in major markets such as New York, Chicago, London, Frankfurt, Tokyo, and Singapore. Additional centers will open in Hong Kong, India, and Brazil later this year.

With Elektron, clients, exchanges, brokers, and other liquidity providers can publish messages and content directly to their discrete counterparties and subscribe to service providers' analytics, algorithms, and risk models, as well as post trade facilities and reference data resources. Elektron is a key component in Thomson Reuters New Era, New Tools Innovation Program, which is designed to address the challenges faced by the financial services community.