Retargeting

Are your website's visitors leaving without making a purchase?
Retargeting will convert them into buyers!

How often do visitors view several pages of your website and then leave without making a purchase? This scenario is far from ideal, as each visitor you attract costs you both time and money.

Imagine optimizing your website for SEO, and buying contextual and banner ads, yet achieving a conversion rate of just 1-2%. This means that 98 out of every 100 visitors leave your website without making a purchase.

You can avoid this situation by taking advantage of retargeting techniques.

How does retargeting (remarketing) work?

1 100 users visited your website

2 2 visitors made purchases

3 98 left your website without making purchases

4 Retargeting at work

5 30 visitors came back to your website

6 3 of them made purchases

If a visitor leaves a website without making a purchase, it doesn't necessarily mean he's not interested in your product. Research shows that a user must be contacted an average of 5-7 times before deciding to buy.

Retargeting techniques allow you to locate your visitor on the Internet and display an ad wherever he happens to be.

Retargeting case

Imagine you're the owner of an online home appliance store. You'd like to track all the visitors who viewed the “refrigerator” section of your website, and show them an ad reminding them of the fridges you sell.

A visitor arrives at your online store, views a list of fridges, and some specific models in particular, then leaves the website.

Now, wherever he is, he will see an ad reminding him of his interest in the particular fridges he viewed.

Retargeting types

Depending on what a user will see in the ad, retargeting can be divided into 2 types:

1 Dynamic retargeting. A user will see ads featuring particular products or services he has been interested in before (this type is much more effective).

2 Classic retargeting. A user will see ads of your online store, but without connection to the particular products or services he was interested in.

Dynamic retargeting

Dynamic retargeting shows a user those particular products or services he was interested in.

Dynamic retargeting works in the following way. You place an HTML snippet on your website. After a user visits the website, Rontar tracks him and later shows him ads featuring products or services he was interested in. As a result, some users come back to the website and make a purchase.

What do dynamic ads look like?

A dynamic ad will look like a banner, and will feature one or more products or services from your product feed. Look at the sample:

1 Your logo

2 Products pictures

3 Products prices

4 Products description

And you don't need to create such an ad yourself! Simply select one of the available templates, changing any colors if you need to, and Rontar will do the rest automatically!

Classic retargeting

Classic retargeting will show your website's visitors graphic banners reminding them of their interest.

Classic retargeting works in the following way. You place an HTML snippet on your website. After a user visits the website, Rontar tracks him and later shows him banner ads. As a result, some users come back to the website and make a purchase.

What do classic ads look like?

The main formats are Top, Premium and Megapremium.

1 Top: 728x90, 730х90, 630х75, 468x60

2 Megapremium: 120x600, 160x600

3 Premium: 240x350, 240x400, 300x250, 250х400

4 Other formats and sizes are also available

To launch a classic retargeting ad campaign, you need to provide us with banners in the required sizes.

Advantages

Retargeting offers a number of advantages over other types of targeted ads:

1 High CTR - 3-5 times more than ordinary ad campaigns can achieve.

2 High ROI and conversion rates - 2-5 times more than ordinary ad campaigns can achieve.

3 You pay only for clicks on your ads, not for impressions.

4 Customer loyalty increases. Retargeting not only helps to increase conversion rates, but has a strong branding effect as well.

How much does it cost?

You pay per clicks. The higher the click price you set, the more clicks and conversions you get.

Our specialists will help to set up your ad campaign in the best possible way.

How to start?

It's very easy:

1 Send your request and our account manager will get in touch with you within 1 day.

2 Provide us with your online store's product feed and a logo.

3 Our account manager will set up an account for you and start a campaign.

4 Get clicks and conversion stats live!

Platform integrations

If your online store is built on one of the following platforms, it will take you only a few clicks to have your retargeting campaign up and running. Choose your platform from the list below and follow the instructions: