Our Gallery of Offenders is for educational purposes, and to give our web site visitors the chance to contact media-makers directly to tell them what they think. The items are mostly chosen from the U.S. mainstream media available in the last year, using an independent process. We are never making fun of models/actors themselves, but the environment they exist within. Please submit your picks on our Contact page.

Ewww de Sex

Questions to Consider:

What is this ad selling?

How is this product supposed to make the buyer feel?

How are women’s bodies used to sell products?

Where’s his other hand?

What We Think:

Let’s be real, the bottle of perfume is not the main point of this ad. I mean, it is, but it isn’t. The thing that really catches your attention is a naked woman (and man) taking up most of the page. Honestly, if the perfume bottle were removed, you would have no idea what this ad was for and would be like, “They’re selling sex?”. There are a lot of reasons why people think sex sells. It’s provocative, it gets your attention, it makes people think that if they buy the product maybe they will feel sexy too. And there’s nothing wrong with wanting to feel sexy! However, when advertisers sexualize people and products, the person’s power is taken away and they are turned into objects for others to consume. The purpose of putting a naked woman on an ad is to please the viewer, but when we see images like this over and over again, it tells our subconscious that all women are sexual objects to be looked at, whether she likes it or not. It helps misogyny live on.

3 Responses to Ewww de Sex

Joelle on 03-11-2017

Natasha Meadows on 03-17-2017

Glory on 02-27-2018

The other hand, what about the other body?The hand belongs to a man, but where is the rest of the other woman's body? The 2 heads in the box at right do not make sense of where is the rest of the man. None of the people look happy, the girl on the top looks as though she is about to puke and the woman on the bottom looks decapitated, there are 2 sets of woman's shoulders.Glory