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Destination Analysts is a market research company providing travel & tourism businesses with powerful information to evolve and perfect their marketing strategy. Our suite of research solutions helps clients understand their customers and make informed decisions that lead to profitable marketing and advertising initiatives.

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Visitor Profiles: Visit Napa Valley

The Napa Valley is a destination known for great food, impeccable wine and beautiful scenery. Because of this reputation, the Napa Valley has enjoyed the benefit of steady tourism rates during past years but had not conducted comprehensive visitor research to better focus its marketing efforts. It also did not understand how much visitation had actually grown and the economic impact of that growth on the county. Since Visit Napa Valley, had conducted little research into the destination’s visitors, they did not have actionable intelligence to work with in developing their advertising … Read more…

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