Make Up Artist Shweta Sachani on Promoting Women Entrepreneurship Through Make Up [Diva in Focus]

Make up artist and entrepreneur Shweta Sachani wants to promote women entrepreneurship. Shweta who founded the Makeup India franchise, plans to do it by facilitating women to work with something that interests them - make up.

We talk to her about her revolutionary venture, make up tips and more.

A I want to promote women entrepreneurship through Make UpIndia franchise. I think it is a very interesting business opportunity for women and gives them a lot of freedom and flexibility to do something on their own while doing something they are passionate about.

Sumitra Nair, Team iDiva

Q
Did you always want to be a make up artist? What has your career journey been like?

Shweta Sachani

A I always wanted to be a part of glamour. I love looking beautiful and making others look beautiful. Make up gave me the chance to do that. I started as an executive in a comfortable, high-paying job in a multinational firm. But I always wanted to do my own thing. I had little knowledge of running a business since I had a corporate background. After getting married to a businessman I got a lot of support and business acumen from my husband and that helped me start Makeup India.

Sumitra Nair, Team iDiva

Q
What kind of training did you go through for that?

Shweta Sachani

A I believe all of us have skills to do what we want to do. With a little, training we can do it better. I did go for a short term training in FashionMake up from Fashion Academy of Milan, Italy.

A Makeup India is a revolutionary franchise chain of make up studios offering cutting edge make up services, products as well as make up training to its customers. We aim to expand across India and open more than 100 franchises in the next three to five years.

Sumitra Nair, Team iDiva

Q
What was your vision when you founded Makeup India? How does it function?

Shweta Sachani

A I want to bring make up services to the doorstep of my customers. It is with this vision that I founded Makeup India.

Sumitra Nair, Team iDiva

Q
Tell us more about mineral make up. Why do you think women should opt for mineral make up?

Shweta Sachani

A Mineral make up is cosmetics made mostly of naturally occurring minerals mined from the earth. That makes them good for sensitive and acne-prone skin etc. Women should opt for mineral make up mainly because it is safe to use. I particularly like Bellapierre’s mineral-based loose foundation that is buffed on the skin using fluffy brushes or kabuki brushes.

A Keep your make up light, as close to natural as possible. Instead of kajal, wear liner and smudge it slightly. Wear mascara and don’t forget to curl your eye lashes because that will open up your eyes. Choose bright-coloured lip shades and use corals for blush.

Sumitra Nair, Team iDiva

Q
What are some safe make up looks one can try according to skin tone - fair, wheatish, caramel and dark?

Shweta Sachani

A Earthy colors look best on the Indian skin tone – be it fair, wheatish or dark. In India, women don’t like to apply too much make up. So nude shades that give a little colour to your eyes work best. Everyone should try picking up a nude colour palette. All colours of a nude palette can be used on the Indian skin tone. If you want get the party wear look, add a touch of gold to any colour you choose.

A One make up mistake that most women make is overdoing both the eyes and the lips. Balancing your make up is key. If you are going for heavy make up on your eyes, make sure you balance it out with a lighter lip colour and vice versa, if you choose to wear loud lip colour.

Another mistake women make is matching their eye make up with the colour of their dress. Try make up that matches your skin tone rather than the colour of your outfit.

A It is very important to wear foundation when you go and buy make up. You will know which colour suits you the best if your face is balanced in one colour. When you are buying a foundation, try it on your cheek rather than on your hand because foundation has to match the colour of your face.