Brand Sachin on top of the world

Experts say Tendulkar can leave the field tomorrow without any brand equity dilution.

He was already India's biggest icon and proudest possession after scoring an incredible 47 Test and 46 one-day tons. But after he played that unbelievable 200-run innings of brutal finesse on Wednesday, Sachin Ramesh Tendulkar, 37, has ensured that he could leave the field tomorrow without any dilution in his brand equity.