“Capital campaigns remain a vibrant, proven way to raise money, but we all know that there are an overwhelming number of options when considering your campaign strategy. Should the campaign be comprehensive? How will volunteers be recruited? What should be expected in terms of the lead gift? What should we set for a budget? KCI Senior Vice President Kathy Greenwood will share learnings from a recent poll KCI conducted of non-profit leaders across Canada to identify trends in campaign execution, tactics that work and who is giving to campaigns.”

BIO: KATHY GREENWOOD - Senior Vice-PresidentKCI (Ketchum Canada Inc.)

With more than 20 years’ experience in the non-profit sector, Kathy Greenwood is an experienced development professional with a history of implementing highly successfully multi-million dollar capital campaigns for some of Canada’s most prestigious educational and health care institutions. As Senior Vice President, she is responsible for the management and growth of KCI’s activities in KCI’s Western division.

Prior to re-joining KCI, Ms. Greenwood served as Vice President, Development for the Alberta Children’s Hospital Foundation, where she managed a staff comprised of 18 development professionals with an annual goal of $34 million. To ensure the long-term viability of the organization, she implemented a diverse mix of development activities design to ensure a robust flow of donors at all phases of the giving cycle. Ms. Greenwood also worked closely with the Foundation CEO to develop solicitation strategies for all seven and eight figure gifts.

Earlier, Ms. Greenwood worked with the University of Calgary’s Haskayne School of Business, where she served as Director of Development and Alumni Relations. Fundamental to her success in this role was her keen ability to accurately capture the organization’s vision and translate it into a case for support that strongly resonated with key stakeholders. In addition, she worked closely with development staff, mentoring and supporting them in achieving goals, and ultimately maximizing donor revenue.

Previously with KCI, Ms. Greenwood led a number of successful campaigns spanning all areas of the not-for-profit sector. Over the course of her tenure, she secured several pace-setting donations, including a $5 million individual contribution to the $25 million Bright Minds, Bright Futures campaign for Mount Royal College. While in this role, she worked with a diverse group of clients, including: the University of Calgary, Faculty of Management, University of Saskatchewan, First Nations University, STARS Air Ambulance, Galt Museum, The Calgary Zoological Society, Bissell Centre, St. Paul’s Hospital Foundation (Saskatoon), St. Paul’s Anglican Cathedral, Northern Lights Regional Hospital Foundation, Municipality of Wood Buffalo, Central Lions Seniors Centre, Grant MacEwan College Foundation, RCMP Heritage Centre, Royal Alexandra Hospital Foundation, City of Edmonton, Keyano College Foundation, Hospitals of Regina Foundation, Briercrest College, and Bent Arrow Traditional Healing Society.

Ms. Greenwood is a volunteer coach with the Timbits Soccer Association, an active volunteer for the Westwood Hockey Association, as well as a parent volunteer in the public school system.