Introducing Facebook Mentions – The VIP-Only App

Facebook made it clear, its future is built around developing standalone apps that caters for specific people, markets, or activities. After Paper(social news reading) and SlingShot(Instant photo messaging app), Facebook recently launched a new app called Mentions.

Mentions is a standalone app dedicated to public figures and celebrities. It is a VIP-only app for them to connect with their fans, and between themselves.

Nearly 800 million people are connected to public figures on Facebook, and interacting with athletes, musicians, actors and other influencers is an important part of their experience. In fact, there are more than a billion interactions between public figures and their fans on Facebook every week.