viral loop

Writing a book in 2009 is a tricky thing to pull off. Never mind the research, the interviews, or the writing, but then you have to face facts: who reads in 2009? Unless you’re Dan Brown or Stephen King or Glenn Beck, odds are your book, no matter how thorough or well-written, isn’t exactly going to fly off the shelves. What will fly off the virtual shelves, though, is an iPhone App. Read More