Join the Poster Child Team, and follow us on a new adventure as we travel to Florence, Italy, to Pitti Immagine Bimbo 89. This season’s theme: The Pitti Special Click – represents a “spark that makes an always different alchemy, an energetic and emotional click that is difficult to contain. At the same time the X Factor contributing to the success of each appointment: that’s why you come to Florence to see, to know, to understand what is going on around.”

Follow our journey over the next 3-days. From new and returning children’s brands, special projects, and premiers – here’s what to expect from this season’s show!

What’s new?

A BIG addition! Enter the new natural habitat for the KidzFIZZ , #ACTIVELAB , The Nest , EcoEthic and Kid’s Evolution sections, dedicated to creativity and innovation. The Kid’s Lab! located at the top floor of the Central Pavilion is a colourful layout created to help express each concept’s own distinctive DNA.

The Emporio Armani Junior collection will premier their spring/summer 2020 collection for the first time ever. The Gruppo Armani group will present exclusively to press and buyers at the fair with a dedicated layout in the Sala della Scherma.

Showcasing over 500 different collections, and the destination of almost 10,000 visitors each season, follow our Pitti Bimbo journey as we cover runway shows and Pitti events, and bring you fun Q&A’s, and designer interviews!