Regardless of whether you like the Jacksonville Jaguars’ new uniforms, the team will be taking the field with what has been labeled as a “no-nonsense” and “traditional” look. And though some may feel the team’s new uniforms look plain and simplistic, it was a lengthy and rigorous process to get to the final design. To show fans how that went,the Jags released a documentary on their official site showing Nike’s first meeting with the team and how the two parties came to the design that will debut this year.

Of course, Tom Coughlin, Jags vice president Mark Lamping and Shad Khan (via phone) were among the notable featured in the documentary.

Some of the specific processes filmed included the details that went into the timeless font design as well as the steps Nike took to figure out a way to utilize the team’s most important color: teal. The documentary is one that will especially be entertaining to those who watched the Jags in the 90’s as there are several references to the glory days when Coughlin was the team’s head coach.

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