Memo to famous Washington personalities: marry a person of the opposite party. There can be big money in it. As skilled as James Carville and Mary Matalin may be in offering political advice and
strategy, aren't they just regulars in the punditocracy without each other? ...Read the whole story

Elisabeth Murdoch, the founder of the Shine TV studio and daughter of Rupert Murdoch, suggested that News Corp. has landed in its U.K. turmoil by straying from a value system that needs to be recaptured going forward. ...Read the whole story

Univision has secured two events, one with each presidential candidate, to discuss issues relevant to Hispanic voters. Facebook will work with Univision to try to spark interactivity with prospective voters prior to the events. ...Read the whole story

Cox Communications, the country's third-largest cable operator, is looking to football to score a brand-building touchdown this fall. The company is debuting a "Cox is Football" multiplatform campaign in 26 markets. ...Read the whole story

Big post-season tickets sales efforts for the New York Knicks and New York Rangers -- as well as higher advertising and affiliate revenue -- helped Madison Square Garden Co. gain strong fiscal fourth-quarter results. And it helped shoot up its stock by over 6% during midday Friday trading. ...Read the whole story

Summertime ratings have an easy winner so far -- an Olympics-heavy NBC. But looking deeper -- sans the high-rated Olympics programming -- all broadcast networks and most cable networks have shown slippage. ...Read the whole story

The pair, who recently signed to star in videos/TV ads for Maker's Mark Bourbon, are now also appearing in a new TV ad for Mitsubishi Electric Cooling & Heating systems. In it, they argue over the thermostat setting in their home. ...Read the whole story

Around The Net

In recent months, ABC, CBS and NBC have begun airing spots for Captain Morgan rum, Grey Goose vodka, Jack Daniel's whiskey and other brands on late-night television programs such as "Jimmy Kimmel Live!," the "Late Show With David Letterman" and "Saturday Night Live." Ads for Southern Comfort have run in the same slots this month. The move lets them tap a new stream of revenue as advertisers continue to shift their ad budgets to cable TV, the Internet and online videos. Broadcasters are limiting liquor ads till after 11 p.m. ON cable, many nets air them any time. ...Read the whole story

About 159 million homes will have smart TVs by the end of this year, but gaming consoles and set-top boxes are more likely to win the long-term connected TV battle than smart TVs themselves. That's the ...More

The Carly Rae Jepsen music video "Call Me Maybe" gets seen 212 million times on the Internet. What is that worth in TV terms? When 100 million viewers watch a three-hour event called the Super Bowl, ...More