Are You Proud of Your Logo?

29 Mar Are You Proud of Your Logo?

If you’re not, it’s time to get a new one. Even the best logos need freshening up every now and then, so if you’ve had yours for a long time (or worse, you don’t have one at all) think about getting a new one you can be proud of.

Logos are tricky to pin down when it comes to choosing one that represents the best of your business. That’s why many people hire the services of an experienced graphic design team like Ratio7 to get the job done for them. Experience in this area is vital in order to understand how effective a logo can be in defining everything a business stands for.

So you can see how important it is to be proud of your logo. Take a good look at the logo you have now and see what it makes you think of. Some people will immediately think of when they started their business, because they’re still using the same logo they had then. Certainly, if your business logo is outdated and tired looking, it will convey the exact same message about your business. This isn’t a good thing, and it is why so many logos eventually reach the end of their lifetime.

A logo should make you feel positive and enthused about your business. If you feel this way there is a good chance your customers will feel the same way too. Another point to note is not to be too complex with your logo. Again, a professional logo designer will come up with something that is relevant, eye catching and gets the right message across in the right way.

There is no defined period of time that a logo can or should last for. In reality there is no reason why you can’t use the same logo for many decades. But of course it is very unlikely that one logo could ever last that long, owing to how quickly the world changes.

Just be sure that when your logo finally looks dated and tired, you change it as quickly as you can. It could be the start of something new for your business.

Ratio7 is a Hertfordshire-based full service digital marketing agency that brings people and brands together through websites, logos, brochures, magazines, videos, brands, apps, digital platforms and things that haven’t been tried before.