Agenda & Sessions

Most of us know what our company brand is - but how many know how to leverage that for employment branding. Come and learn about the importance of Employment Branding; understand the health of your Employment Brand and how to leverage it for success in recruiting and retaining the talent your organization needs to succeed. Learn from a Global Talent Acquisition professional how to transfer and translate a company brand to an effective employment brand. As a practitioner in the field of Talent Acquisition for fortune 50 global companies as well as a leader in the nonprofit sector, Valerie will share actual examples of applying theory to action. This is a great practical session with takeaways to apply in your work tomorrow.

Learning Objectives:1. Understand how a company brand and employment brand compare - what is the same and should be the same and what needs to be different2. How to recruit and re-recruit with your brand as the central message3. Building a brand in a frugal yet fabulous way - cost effective tips for branding your employment experience

For the majority of nonprofits, budgetary constraints and limited access to expertise are key barriers to building organizational sustainability and impact. One strategy to address and close this gap is to leverage skills-based volunteers. Skills-based volunteering is leveraging the specialized skills and the talents of individuals to strengthen the infrastructure of nonprofits and help them build and sustain their capacity to successfully achieve their missions. This is in contrast to traditional volunteering, where specific training is not required.

Skills-Based volunteering is an effective way to engage talent that otherwise cannot be afforded. In this panel discussion, participants will hear examples of successful skills-based volunteer programs and learn:• The steps necessary to achieve organization readiness for skills-based volunteers?• The characteristics of good skills-based volunteering projects• The potential legal hazards in utilizing skills-based volunteers, and how to avoid them

Most Nonprofit organizations are an anomaly when it comes to volunteerism. They typically have the highest number of volunteers working in the highest capacities of any organization yet they have the worst volunteer recruitment and retention strategies. Why is this? It’s usually pretty simple; the most difficult part of an organization looking for volunteers is creating a passion for the organization's cause. Simply put, volunteer motivation. In a nonprofit, the members are naturally motivated because of their feeling toward the cause a nonprofit fills in the community. They believe they 'should' and are compelled to do so because of a feeling of purpose or even guilt. So much so that they will look past bad systems and mistreatment in their volunteer acts for the organization. Imagine what an organization with healthy volunteer systems could accomplish. Participants will learn how to engage more high capacity volunteers gathered from Wesley’s experience in over half a decade working with the Metro Atlanta YMCA and other nonprofit organizations.

This session will assist your organization to reduce its potential liability when faced with three of the most challenging employment law risks for nonprofit employers. It will examine the pitfalls associated with: (1) misclassification of employees, independent contractors, volunteers and interns; (2) claims of harassment, discrimination and retaliation; and (3) requests for accommodation and leave. It will provide practical advice in the form of a model designed to help you take steps in your workplace that will reduce these risks.

Learning Objectives:1. Identifying employment law issues nonprofit organizations face in the workplace 2. Knowing when to get help to address these employment law issues3. Identifying steps you can take in your organization to reduce the risk created by these employment law issues

Making the case for key HR initiatives is a challenge, particularly within the financial constraints facing many non-profit organizations. It is critical to get the support of senior executives and board members who hold the purse strings and determine how the precious dollars are allocated. Learn how to develop and sell an effective business case that will ensure not only the initial approval, but also the ongoing support of your senior leaders in driving the success of your initiatives. You will leave the session with a template you can use in presenting any business case for approval.

Learning objectives: 1. The importance of linking HR initiatives to organizational purpose and business outcomes2. Key strategic elements business leaders require before granting funding of any initiative3. How develop and present business cases to senior leaders to gain support of HR initiatives