“Nielsen’s Q1 Total Audience Report confirms Americans’ consistent
preference for linear television over all other media. With so many
media options both traditional and digital, adults continue to spend by
far the most time with linear television, nearly five hours a day, than
any other platform.”

The Nielsen Total Audience Report – Q1 2018 (highlights):

U.S. adults spend over 11 hours per day connected to media. At 4 hours
and 10 minutes on average per day, the platform adults spend the most
time with is live television. When time-shifted TV is added, that
number jumps to 4 hours and 46 minutes. The next two media weren’t
even close: app/web on a smartphone (2 hours and 22 minutes) and radio
(1 hour and 46 minutes).

Among video platforms in Q1 2018, live+time-shifted TV had the highest
weekly reach with adults at 88%, followed by video focused app/web on
a smartphone at 58%, internet connected device (devices connected to
the TV that are used to stream content such as Apple TV, Roku, etc.)
at 35%, video on a computer at 28% and video focused app/web on a
tablet at 26%.

Total multichannel homes account for 81% of television households,
while broadband only homes account for 6%, and the remaining 13% are
over-the-air homes. The OTA percentage is higher in ethnic households,
rising to 15% in Asian households, 16% in African-American households,
and 20% in Hispanic households, which means one in five Hispanic
households are exclusively an over-the-air home.

About TVB

TVB is the not-for-profit trade association of America’s local broadcast
television industry. To learn more visit www.tvb.org.