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Technology and tools to drive engagement and revenue

Video: Google Slomo

Use: Increase user engagement through enhanced video storytelling

Google recently announced the addition of a tool that will allow anyone to convert a regular video into a slow motion video on YouTube. You can determine if the video plays at half speed, quarter speed or eighth speed and maintains the resolution of the original video. The tool is available through YouTube’s Video Editor.

You can see how news organizations without a lot of video resources could use this tool to help users zero in on activity in a live action video such as a high-school football game (see this example of Miami Heat highlights) or crime captured on a security camera.