My Marketing Portfolio: A Variety of Samples

I appreciate your interest in looking at my marketing portfolio. These samples represent different writing styles for different types of organizations—an online boutique two private non-profit organizations, and my own business.

My samples include writing, layout, and graphics that represent a variety of copywriting tasks:

Web Pages

Articles and Blog Posts

Flyers

E-Newsletters

Presentation Excerpts

Reports

Brochures

Press Releases

Marketing Manuals

In some cases, names, phone numbers, email addresses, are removed for privacy.

Web Pages

BowWowsBest.com

I freshened and updated the BowWowsBest.com Volusion E-commerce website.

Results:

Increased site's standing on Google for key categories from invisible to page 2 or 3.

Cut by 30% the number of people leaving from a client’s shopping cart before purchasing.

Holly Genser.com

“Holly’s updates turned my website into a bright, and new site that’s easier for customers to use without spending a lot of money on a total re-design. I get wonderful feedback from people who tell me how fabulous the changes are to my website.”

— Patti Hasner, Owner and Founder, BowWowsBest.com

Email Newsletters

BowWowsBest.com

I tripled sales from email newsletters by moving to MailChimp, redesigning, re-branding. Achieved a 37.44 % open rate, 2.9% higher than the industry average, and a 6.8% click rate. Here are some examples.

“The story that I love to tell is the one about the newsletters because I can't tell you how many times I told Holly that I only wanted product photos in them, but Holly knew better. She wanted more content because people want to know about you, and newsletters allow you to have more personal involvement. I slowly let her change the format. Now my newsletters present a story from me. As my son says, they now sound wonderful and personal. The newsletter reports show that people read my newsletters and click more. Sales from newsletters have gone through the roof.”

— Patti Hasner, Owner and Founder, BowWowsBest.com

Brochures

How Helath, Wellness, and Personal Development Professionals Can Stand Out and Attract Clients with Ease, Caring and Integrity Holly Genser