4 Indonesia Competitiveness IndexIn the global context, Indonesia competitiveness index based on the Wolrd EconomicForum (WEF) ranked 54, WEF Competitiveness is based on the pillars :effectiveness of the functions ofpublic and private institutions,availability of infrastructure,macroeconomic framework is stable,health facilities and basic education,higher education and training,market efficiency,benefits of technology utilization,production process, innovation.Opportunity for improvementIncrease the competitiveness index will require technology as an accelerator.

6 Case Indonesia Indonesia RayaPoor FishermanA fisherman, dreaming to own a fishing boat. There is no formal bank access for the poor in rural areas.ICT implementation for banks in rural areas requires a high cost ICTChallenge How can ICT address the needs of delivering low cost banking to reach all Indonesia's population ?The bank is part of mother industry for rural economic growth

13 Business Model is the KeyCloud service ModelPay as you goPaymentPartnership/Self serviceEmpowering local enterpreneurChannelEcosystem ServicesServicesSharing OperationOperationSharing InfrastructureInfrastructure

15 Industry Model National Focuses – Effective ICT IndustriesCreative Based  value based priceCloud ServicesEverything as a servicesNational FocusesContent/App Service ProviderWeb social, market place, ecommerce, search, advertising, , chat, voice, Everything as a ServicePushing the affordable availability of ecosystem services, to encourage the acceleration of ICT usersGrow new service industries, The diversity and competition in ICT services, not infrastructure competition. Provision of services without having to build infrastructureConnectivity Service Provider(Virtual Network/ non Infrastructure)Telephony, Internet, vpnInfrastructure Consolidation for national efficiency Growing market wholesalers, Economies of scale infrastructure business cost per service is lower, avoid duplication of infrastructure , incentive for infrastructure providerInfrastructure Sharing Service ProviderFibers, Radio Channel, tower, BTS, ducting, Data Center, serverDevice Manufacture & Software Product:Server, CPE, Router, Modem, Cable, Radio, Sw ProductGranting special incentives to manufacturing industries of ICT devices and software . Availability of shared facilities necessary to grow the manufacturing industry.infrastructure sharing can be effectively leveraged to roll-out services at faster speed and at affordable cost.Capex based  Cost based Price

16 ConclusionIndonesia has a unique geography and demography, and have an impact on the unique challenges for the deployment of ICTThe deployment of ICT in rural areas, require innovations that produce affordable and appropriate services for Indonesia ruralA cheaper service with better performance of services in rural areas, can be done by building a sustainable business model among the partnersTo get an affordable and effective ICT services , we need to develop industrial model of sharing infrastructure, operation sharing, and encouraging the growth of content and applications industry in the cloudCloud service is an appropriate ICT model for rural