Your scalp is usually lighter than your face, however, lace is not a solid material, it has lots of holes in it and the coloring is to avoid creating a contrast between your skin complexion and your wig. If you've ever seen a photo of a woman with "hairline halo" you know the issue we speak of. This is where the lace is noticeably lighter than the wearer's complexion, leaving a visible ring around the hairline, where the lace meets the skin. Our stock and custom lace front wigs are available in a variety of colors and we also offer lace dyeing/tinting to match your skin color.