After almost 8 years, Blink 182 have launched a new single, and with that, a very unique approach to re-engage their fan base, by trawling YouTube for every video uploaded that used their music without permission, then they set about cutting it into their very own music video, turning the tables on their fans, and hoping it will spark a re-energised community to talk abut the new single.

The new Blink 182 single aims to make their fans the unassuming stars of the new music video, cutting together the best parts of thousands of fan videos for their own YouTube video. I really love the idea, it’s unique, and should create the chatter they are after! Thoughts? Via SimplyZesty.

[...] who didn’t know, Blink182 is also making a comeback after nearly 8 years without a album release. In an effort to re-engage its fans, the band released a unique video for a new single. Blink scoured YouTube for videos that were uploaded using their music without permission, and then [...]