FTC reveals papers used in Joe Camel appeal

Published on September 01, 1997.

Federal Trade Commission cited R.J. Reynolds Tobacco Co. documents prepared in the '70s and '80s, some in draft form, that suggest the company had a low share among teen smokers. It's the FTC's first description of evidence it used to go after Joe Camel. RJR failed to have the scope of the FTC's document request narrowed.