Copy:

Knights of Columbus magazine ads:

Each ad follows a similar line. The headline and teaser copy changes. And we
cleverly customized the kicker that comes at the end of each ad, just before the
offer, in order:

No pressure. No fancy footwork.

No pressure. No excuses.

No pressure. No jousting.

Let us in! You and your Knights of Columbus
Insurance agent already have a lot in common.

We feel we have something of true value for income
planning and family financial security. Our products rate among the
best. Our prices are very competitive. Our value and stability are
superior. Total dividend payout continues to increase. In fact, total
dividends last year amounted to over $140 million.