Raghavendra Rao served as an Advisor for Electronic Media (1998-2004) in N. Chandrababu Naidu led TDP government of Andhra Pradesh. Prior to that Raghavendra Rao had directed several ads showcasing various welfare schemes undertaken by the government. Impressed by this, Chandrababu Naidu created a new post titled "Advisor for Electronic Media" or "Electronic Media Advisor", with Cabinet Rank. When Raghavendra Rao tried to reject the offer out of humility by saying he could do the same job from outside the government, Chandrababu Naidu explained him that there should be a proper communication between the people and the government and the government should be transparent. Thus Raghavendra Rao agreed to serve in that role and continued doing so for more than five years.