The power to influence

Does your visual identity help or hinder your growth?

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Keeping track of your competitors’ social media activities is imperative for your school brand survival and for the proper curation of your own social media content. If social media is a strong component of your overall school marketing strategy, competitor analysis is a must-have tool in your marketing toolkit.

We’ve written plenty on Social Media use within schools but seldom detailed the policy surrounding its usage and implementation. This information may be covered in a standalone Social Media Policy or as a section within an overarching School Communications Policy. Either way, it’s crucial to plainly spell out the dos and don’ts of social media use, by staff and students alike, at your school so you can avoid incidents like this.

Your school’s social media marketing is not just about creating content and posting it online – it’s also about evaluating your content to see what works and orient them towards your target objectives. Social media marketing should not be based on intuition, but on a continuous process of refinement. You should check if your social media strategy is generating engagement, whether it be in the form of comments, inquiries or site visits. In order to improve your social media content and gain these results, you must be able to measure the degree of success of your previous and current social media content.

Social media is a very valuable tool for school marketing, and it would be unwise to overlook its functions and benefits. Its reach is far wider than traditional media and you can use it as a very cost-effective promotional tool. Additionally, it can be used in conjunction with your school marketing activities, like events to invite more prospects and get more visibility in the school community.

For most schools, social media can grow as big as you want it to. Should you wish to post content once a month then it will be easy to manage but almost completely useless for marketing. If you want to use social media effectively to generate enrolements, promote yourself or position your school, then you will need to put in some time and effort. Don’t be despondent, having social media channels is a worthwhile endeavour that is beneficial on many levels, but it can be a lot to manage, especially if you oversee your accounts alone. Thankfully, there are many different tools out there to help you with posting, analytics and monitoring.

It’s the start of a new year, and most school marketers are looking at marketing strategies and goals for 2017. I know I am. A common goal for marketing managers is to increase their school’s social media reach and engagement. However, the saturation of paid advertising is making it difficult for schools to increase their organic social media engagement.

This upward trend means that a lot of schools are increasing their social media advertising budget to try and stay visible. But what if this isn’t an option for you?
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We've tackled a lot of ways to improve your school blog promotions through social media in this blog, but we have not even covered half of what we can do within and outside the social media domain. In this article, we'll talk about the people who can help you promote your social media posts and the tools that you can use to improve your promotional efforts.

Here are the other methods on how to promote your school blog through social media:

I’ve been part of a band for quite some time now, and part of my role with the group involves a lot of social media marketing. Whenever I promote an upcoming gig through social media, I would make sure that my invites are exciting and interesting to get a lot of likes and shares. For me, getting those responses means that my posts are working well and reaching a lot of people. I would get fired up whenever people reply to my invites because they are engaged.

We were once invited to play at a well-known local music festival, and as rookie musicians we were excited to perform in front of hundreds of people. We invited as many people as we could through social media, and hundreds of likes and dozens of shares later, we felt confident that the venue would be packed to the rafters. However, when gig time came, only a few of our invitees went to the show. As we finished our drinks after our set, one of us wondered aloud why our social media posts didn’t work even though we received a lot of positive responses.