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It’s not easy to stand out amidst the tsunami of content online,
which means if you’re trying to find new customers, you have to
create content that is effective and engaging enough to stand out
from the pack.

Not all content
is created equal, though. For example, infographics have the
highest click-to-open ratio. A click-to-open ratio measures the
percentage of users who click on a link once they open an email.
With infographics, the click-to-open ratio is over 50 percent,
according to this infographic from marketing tracking startup,
Captora. (The irony of this information being presented as
an infographic is not lost on us.) And customer testimonials
are more effective than blog posts, when measured by their
return on investment, according to the infographic.