Whether you want to believe it or not, quality content is what attracts the attention of search engines, which in turn and by all accounts provides the website with valuable, high search engine rankings, which is what enables the site to receive a high volume of visitors.

So What Is Quality Content?

While virtually all search engine optimization (SEO) experts now agree about the importance of content to attract the attention of internet surfers and the search engines, not all of these experts agree about what constitutes “good” website content.

There are those who suggest that merely having loads of free website content will be sufficient to attract the attention of the search engines, especially if the content is rich in keywords that are geared toward the topic of the site.

However, a good web content advisor will typically insist that the quantity of the free website content, combined with an excessive use of keywords, sometimes called keyword stuffing, is not nearly as important as the quality of the content. While the search engines can be lured to list a site high in the search rankings based on a lot of keyword rich content, the live visitors to a site are not so easily fooled.

Providing The Right Information

A good content writer knows that to keep the attention of the human beings who are visiting a website, there must be good quality content that provides the visitor with the information that they are looking for. There is a standard formula that good copywriters use to help ensure that what they are writing for the website will do the job of keeping visitors on the site, exploring it thoroughly, and encouraging them to come back.

Finally, good web content will encourage the reader to take action. A content writer must be writing with a bright idea about what action they want a website visitor to take. This is often referred to as a call to action, and it can be something as simple as encouraging them to sign up for a newsletter that provides, even more, information, or that asks them to make a purchase.

Site Navigation Is Just As Important As Content

Once you have mastered the art of writing good quality content, there is one more aspect of web design you need to consider. You need to have user-friendly navigation; this means once a visitor is on your site they can then easily find all the information they are looking for.

This not only encourages the visitor to view numerous pages but also helps them to add your site to social media and share the information they have found with their friends or family. You can get a huge head start here by reading about Web Content Management Systems.