What does zeitgeist mean? – It means: the spirit of the time or the general trend or the thoughts and feelings of the current moment in time.

In the tough world around us, any chance to make a quick buck is almost expected. Currently, one of the best ways to tap into most people’s consciousness (and their wallets) is to offer them something that gives them an opportunity to show that they are aware of and are supporting/fighting against whatever the issue of the day happens to be.