BUSINESS MODEL

Moncler’s integrated and flexible business model is geared towards having direct control of the phases of production that add the greatest value, putting the pursuit of ever increasing quality and the constant evolution at the heart of all its work.

DESIGN AND PRODUCT DEVELOPMENT

Moncler’s success is based on a unique and consistent strategy, which also depends on the ability to develop innovative products that are strongly “anchored” to the history of the Brand. Heritage, uniqueness, quality, creativity and innovation are the terms used in Moncler to define the concept of “luxury”. The journey, which began in 2003 when Remo Ruffini acquired the Group, has always been coherent and pursued without compromise.

Moncler’s team of designers is subdivided by collection and works under the close supervision of Remo Ruffini, who sets design guidelines and ensures that they are implemented uniformly across all collections and product categories. The design department is assisted and supported by the merchandising and product development teams, who support the creation of the collections and generate creative ideas.

PRODUCTION

Moncler’s products are designed, manufactured and distributed according to a business model characterised by direct oversight of all phases where the greatest value is added. Moncler directly manages the creative phase, the purchase of raw materials, as well as the development of prototypes, while it mainly assigns the “cut-make-trim” phase (façon) of the production stage to third party manufacturers.
The purchase of raw materials is one of the main areas of the value chain. In fact, in light of its market position and its values,

Moncler focuses both on the quality of the down used in its garments, which must comply with the highest standards in the industry and must be obtained in full respect of the animal welfare and the use of fabrics that must not only be of extremely high quality but also able to offer advanced functional and aesthetic features. Textiles and garment accessories (buttons, zips, etc.) are purchased from countries able to meet the highest quality standards, principally Italy and Japan.

Down is purchased from Europe and Asia. Moncler’s production is mainly based in Eastern European countries, which are currently able to ensure quality standards that are among the highest in the world for the production of down jackets, over which the Company carries out direct supervision by conducting audits designed to check aspects regarding product quality, brand protection and compliance with current laws and Moncler Code of Ethics.

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