Jake Dell Office of Communication May 9, 2012. Some questions to started 2 Do you like advertising? Do you like being sold to? Is there such a thing as.

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Presentation on theme: "Jake Dell Office of Communication May 9, 2012. Some questions to started 2 Do you like advertising? Do you like being sold to? Is there such a thing as."— Presentation transcript:

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Is Luke 1:1-4 an advertisement? 8 Many have undertaken to draw up an account of the things that have been fulfilled among us, 2 just as they were handed down to us by those who from the first were eyewitnesses and servants of the word. 3 With this in mind, since I myself have carefully investigated everything from the beginning, I too decided to write an orderly account for you, most excellent Theophilus, 4 so that you may know the certainty of the things you have been taught.

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Is Luke 1:1-4 an advertisement? 9 Many have undertaken to draw up an account of the things that have been fulfilled among us, 2 just as they were handed down to us by those who from the first were eyewitnesses and servants of the word. 3 With this in mind, since I myself have carefully investigated everything from the beginning, I too decided to write an orderly account for you, most excellent Theophilus, 4 so that you may know the certainty of the things you have been taught.

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Yes, Luke 1:1-4 is an advertisement! 10 Luke acknowledges his competitors Tells us his gospel is based on eyewitness accounts Tells us that he himself has verified the sources Assures us that this account of Jesus life can be trusted even if the others cant be Isnt this salesmanship in print?

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Church advertising 11 Evangelism in print Or, evangelism by another medium Goal is to get people to become Episcopalians

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Evangelism and advertising share common roots, then diverge 14 Person to person (salesmen, evangelists like Phillip) Print (epistles, gospels, tracts, ad copy, mass marketing) Creative revolution (television, church sat this one out) Digital Can the church jump back in the game?

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Marketing and advertising 15 Advertising is a marketing process Good marketing triggers a response

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Conversion funnel: from prospect to Episcopalian 17 Intention: I might like to go church Consideration: I might like to go to your church Evaluation: Ive gone to your church Conversion: I will join your church

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What is marketing? 18 Marketing is a coordinated strategy of sending messages to people so that they purchase your product Church marketing is a coordinated strategy of sending messages to people so that they join the Episcopal Church

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Measuring success (commercial and church) 19 Number of inbound leads Number of units sold / Number of confirmations Why do I say number of confirmations and not number of baptisms, pledging units or ASA?

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Examples of inbound leads 20 The classic pew card or visitor register Traffic to your website Facebook likes Twitter followers Word of mouth Referrals Walk-ins If you market your church well, you will increase the number of inbound leads you get in each of these categories

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Talkback 21 In one sentence, why should you market your church? Can you afford not to market your church?