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I expect a lot of anti-Electronic Arts people will go "ZOMG EA U SUKKK" with this, but I'm on their side. That is a bit too close for comfort and at a distance (Or with panning on TV at say a professional event) I can see the logos being confused.

What is a wristband with "negative ions" and infused with "volcanic ash" supposed to do, anyway?

No, it has "negative ions" infused with harvested volcanic ash. The ions are infused with ash. The ions are.

Nevermind that ions are charged atoms and molecules. How do you infuse a molecule with anything?

From Merriam-Webster:
Definition of INFUSE

transitive verb

1

a : to cause to be permeated with something (as a principle or quality) that alters usually for the better <infuse the team with confidence>
b : introduce, insinuate <a new spirit was infused into American art — American Guide Series: New York>

Seriously though - EA (the game company) is suing EA (the fitness company) for selling real-life wristbands to real-life people IN IMITATION of the rendered wristbands on rendered people. Doesn't this strike anyone else as utterly nuts?

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Do you know what, science is really supposed to stop all these bullshit snake oil companies but actually they seem to increase it by these companies bringing out some bullshit pseudo science and selling it to people.

Seriously though - EA (the game company) is suing EA (the fitness company) for selling real-life wristbands to real-life people IN IMITATION of the rendered wristbands on rendered people. Doesn't this strike anyone else as utterly nuts?

It's actually a lot less interesting (but more sense-making) than that. Energy Armor just has a similar logo to EA, and (claim EA) advertise their products in a similar way.

Hooray for EA? Again?
I have confusing feelings here, but the overriding one is the satisfaction of seeing at least one set of snake oil peddlers getting hounded out of town. Negative ions infused with harvested volcanic ash, forsooth.

Seriously though - EA (the game company) is suing EA (the fitness company) for selling real-life wristbands to real-life people IN IMITATION of the rendered wristbands on rendered people. Doesn't this strike anyone else as utterly nuts?

What? That's not what's going on at all. EA are suing this fitness company because their logo is arguably too close to infringing on their trademarks.

It's nothing to do with the wristbands themselves, it doesn't matter whether they're crap or they work, it's to do with the logo.

In a complaint filed recently, Electronic Arts said that Energy Armor advertises its health and fitness products by associating them with sports and professional athletes, "which is similar to how Electronic Arts advertises and markets its EA Sports products," the complaint says.

I'll grant them the similarities of logos (though I'll honestly find them discerning enough, but the colours are definitely too close), but the claim that EA (the ash-ionizers) makes similar advertising to EA's (the game people) sport games by showing professional sport person wearing wristbands boggles my mind.

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