3 EXECUTIVE SUMMARY Health E's LLC is a solution to a rapidly growing problem - obesity. Americans are finding that the busier they get the harder it is to maintain their health. Fewer people are exercising and eating right because they "simply don't have the time". Through the education and awareness of our co-workers, Health E's promotes an active and balanced lifestyle. Consumers need more choices in healthy eating and they need it on-the-go. Health E's is the answer to what America needs both today and in the future. There has been continual exponential growth in the organic and all natural food industry in the past four years and it will not be ending any time soon. People are starting to recognize the feeling and benefits of eating healthy foods in their most natural state. Nothing like Health E's currently exists, despite the increasing demand for quick healthy food. Although nation wide stores like Whole Foods and Trader Joes offer some healthy foods their main focus is on groceries, not quick service restaurants. Health E's will be successful because it will fill a niche for the strong current demand for healthy food on-the-go. At Health E's we are targeting on-the-go individuals searching for the perfect meal that fits their healthy lifestyle. We also cater to those who may need to change their current habits due to their doctor's orders. We offer exceptional service with the highest quality of food. Health E's provides a variety of menu options that have great taste but lack in those unpronounceable ingredients. At Health E's we believe you are what you eat,

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4 which makes one of our main goals to educate the community to make better balanced life-choices. The Health E's name will spread through word of mouth from our active support in community recreational athletic activities.

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