It's that time of year again. The time where costume stores across America open up for their annual busy season and insensitive, questionable costumes become a shelf item. Last month, Spirit Halloween thought it would be, as they themselves put it, "fun" to introduce the "border patrol" costume with the words "Agent Wall" on them. This week, Party City has been added to the conversation with their "wall" costume. It consists of a fake brick wrap with the words "the wall" written in graffiti style on the front. On Twitter, one person posted a photo of the costume with the caption, "If cultural appropriation on Halloween isn't for you, here's a directly racist costume straight from @PartyCity."

While many agreed that this costume could be referring to Donald Trump's "build a wall" immigration policy, others believe it's a nod to the iconic album cover for Pink Floyd's "The Wall" album. "Is this The Wall like Pink Floyd? The font suggests it might be?" one person asked. Even if it is, indeed, a Pink Floyd tribute, social media users are still taking issue with it. "Still not ideal timing to be selling it though," one wrote.

It's important that brands show greater sensitivity to the plight of immigrants in America, in light of
xenophobic policies backed by the US government. The wall isn't funny to those who are directly affected by the racist and dehumanizing rhetoric surrounding it. Before you don a costume like this one — or the costume bearing a border patrol agent — be conscious of the message of hate and discrimination that you're silently endorsing.