Boston Public Library’s Kirstein Business Library and Innovation Center announces its collaborative workshop series with the American Repertory Theater (A.R.T.) in conjunction with its All the City’s a Stage initiative. All workshops take place at 6 p.m. in the Commonwealth Salon at the Central Library in Copley Square:

Digital Advertising on a Shoestring Budget: Tuesday December 20, 2016 at 6 p.m.

Led by Grace Geller, A.R.T. Assistant Director of Marketing and Communications

Digital advertising and marketing allow companies to easily evaluate the success of different tactics and offer a more flexible approach to marketing in today’s world. However, many smaller budget companies often do not have the financial ability to invest in hiring an outside firm to implement an elaborate digital strategy. This session focuses on some of the ways smaller budget companies can benefit from the increasingly digital marketplace and begin to internalize digital advertising.

How It’s Made: Producing for Theater: Tuesday January 3, 2017 at 6 p.m.

Led by Mark Lunsford, A.R.T. Line Producer & Ari Barbanell, former A.R.T. Director of Special Projects and Associate Producer at OBERON

The presenters discuss the process and challenges of producing at a nonprofit theater and the opportunities for producing plays in Boston.

How do arts organizations develop a distinctive visual identity? How do you tell potential audiences what to expect at your show without giving away the ending? Drawing from a range of historical and contemporary examples, this seminar offers a number of different strategies for performing arts brand formation. Participants will learn what goes into creating a strong graphic identity representative of an artistic mission.

This workshop offers tips and tutorials for effective public speaking.

Fundraising for Theater: Tuesday March 21, 2017 at 6 p.m.

Led by Megan Hinckley, A.R.T. Director of Development

Discuss the process of fundraising for nonprofit theater organizations.

About BOSTON PUBLIC LIBRARY Boston Public Library has a Central Library, twenty-four branches, map center, business library, and a website filled with digital content and services. Established in 1848, the Boston Public Library has pioneered public library service in America. It was the first large free municipal library in the United States, the first public library to lend books, the first to have a branch library, and the first to have a children’s room. Each year, the Boston Public Library hosts thousands of programs and serves millions of people. All of its programs and exhibitions are free and open to the public. At the Boston Public Library, books are just the beginning. To learn more, visit bpl.org.

The American Repertory Theater (A.R.T.) is one of the country's most celebrated resident theaters and the winner of numerous awards including multiple Tony Awards, the Pulitzer Prize and regional Elliot Norton and I.R.N.E. Awards, and named one of the top three regional theaters in the country by Time magazine. Under the leadership of Artistic Director Diane Paulus the A.R.T. programs its season to fulfill the theater's mission to "expand the boundaries of theater," broadening its focus to include the audience's total experience and providing them with a sense of ownership in the theatrical event. The A.R.T.’s club theater OBERON, which Paulus calls a “second stage for the 21st century,” is an example of one initiative that has not only become an incubator for local artists but also has attracted national attention as a groundbreaking model for programming. Through all of its work, the A.R.T. is committed to building a community of artists, designers, technicians, administrators and audience. Critics and audiences have embraced the immersive environments that have become hallmarks of A.R.T. productions.