Why Mobile Web Still Matters in 2015

lundi 12 janvier 2015

Internet giants like Amazon and The New York Times are attempting to push their users directly to apps ; others are focusing on offering a better mobile Web experience. What’s the right approach ? In a world of mobile devices and apps, will websites fade away ?

To answer this question, we analyzed SimilarWeb data from June through November of 2014 to determine how significant mobile websites will be in 2015. The results show that mobile websites remain important – and that the release of apps may cannibalize that traffic, for better or worse. Our research also turned up important differences in user engagement between websites accessed via mobile and desktop.