When Instagram users repeatedly see people they follow talking about a product, they head to Google to research it more. Our search autopilot switches off only once we are ready to click on a result. The entire interaction generally takes less than 10 seconds. We spend less than two seconds …

Whereas a
page's title may be a few words or a phrase, a page's description meta
tag might be a sentence or two or a short paragraph. There’s a danger that duplicate content will cannibalize the keywords you want to target in search. Duplicate content can be a problem …

Search engine optimization or SEO in short, is a set of rules which can be followed to optimize your website for search engines and thus improve their search engine rankings. For small businesses, the best approach to identifying target keywords requires diligent research and the proper mindset. For me internal …

Maybe the URL is broken in the email itself, but a simple server redirect could fix it. They take all the uniqueness and personality out of your website. Once upon a time, marketers focused on strategizing which keywords to
place across their web presence in order to increase their rankings …

When working on your content, you should take the next biggest thing into account: voice search. Yes, it’s been around for a while. But with the advent of Apple’s Siri, Amazon’s Alexa and Google’s nameless Home assistant, things are moving fast right now. There’s a …

Links with over optimized anchor text in articles or press releases distributed on other sites. It is going to be absolutely essential for digital marketers to consider these voice-search functions for their campaigns in the future, and those that fail to will really fall behind in terms of search engine …

Increasingly specific and much longer search queries are required in order to find the right information. Searcher intent is defined as the intent with which a user conducts a search, meaning the information that users are searching for. I assume all of us are already creating quality, useful content by …

Google will rank it – for a time. Sentiment is an increasingly interesting factor for search (and social media). A fantastic and free way to get new ideas for keywords in your niche is by using the data Google gives for each search. After you do any search in Google, you …

URLs are great real estate for keywords. Add keywords to them so Google has an easier time determining what your page is about. Whether you should go after long tail keywords, which are specific and consist of multiple words, or after head terms largely depends on your competition. To stand …

Search engines crawl each website to make sure the content in your descriptions matches the content on the page. Google has stated that meta descriptions are NOT a ranking signal. But, the quality of the description will influence click-through rate, so it is very important to use this element wisely …

Nobody uses search engines to search Twitter; you use Twitter to search Twitter. You need to utilise all aspects of digital marketing to form a full SEO strategy. This will put your business on the map and really increase those website hits. This knowledge helps us determine the best strategy …

If you command authority in your specific niche, Google will always see you as an important asset. SEO is a complicated subject with many ins and outs, and it changes on an almost daily basis--but at the same time, it's not black magic. It's also not something you need an …

The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. Long Tail Keywords are long …

Ensure that your share buttons are obvious put don’t affect the content by being distracting or disruptive to your work. If you do nothing else, installing analytics software is the one SEO tip you must try. Free, flexible and powerful, Google Analytics lets you track how many people are …

Online marketing can have a great impact on the returns generated by your business. This is why it is important to make sure that your online marketing efforts are done in the best possible way. Design your site for all device types and sizes, including desktops, tablets, and smartphones. Use …

SEO teams and paid search team of an establishment can work together optimise keyword strategies, content strategy as well as landing pages. A focused crawler crawls the web looking for topic-relevant websites on a specific subject and disregards websites that are not relevant. So what constitutes low quality and how …

The color of the cowboy’s hat denoted if it was a good or a bad guy riding toward the protagonist. If you only share your site’s content, this could be a negative in the eyes of your audience. The tech giant has such a big share of the …

There are two main factors that Google considers when ranking results for a given query -- relevance and authority. The relevance of an entry is how appropriately it meets the needs of the given search query, while the authority is how trustworthy or respectable the source is. Authority is determined, in …

If you want to build backlinks to your website, you have to do it with caution and knowledge. That’s why you need a professional SEO company to ensure that you don’t fall into copywriting bad habits and start to take the easy route to a weak ROI. Google …

Google rewards websites that stay current rather than becoming stale, rolling for years on the same exact content. Brainstorm on the inputs, not on the outputs, which means that you should determine the elements that directly affect the area you want to improve. Excessive link exchange ("Link to me and …

“Link building” is a term that SEO practitioners use to describe the process of building credibility. The idea is simple: people link to your website when they perceive your brand as a source of authority. First of all, it is assumed that you have a huge theoretical knowledge and then …

You may usually think about linking in terms of pointing to outside websites, but paying more attention
to the anchor text used for internal links can help users and Google navigate your site better. Zorro is the only exception to this; he wore black. If you make poor keyword
selections …

Rather than using the miniature touch screen, millennials and even users from Generation Z can use Google Now, Siri and Cortana to search for whatever they want, whenever they want. SEO isn’t about gaming Google. It’s simply
about creating content that people
want and that satisfies their search …

The inputs and outputs are changing; the data layers are being mapped but cannot yet be understood or correlated. ake sure it’s easy for website visitors to find your cornerstone content. Create custom promotional images for sidebars or add topics to menu drop-downs when relevant. Or add a hub …

Even though it is not a surefire indicator of ranking potential, I still hold that it is important to first look at competitor’s DA when starting your SEO analysis. In my opinion this will allow you to gain at least some initial visibility into your ranking potential. Until Google …