Session Details

October 4

9:15 am - 9:45 am

Stage 1

10 Critical Factors for Success in Content Marketing

You’ve been working at content marketing for while now, but the staff and executive team are starting to get frustrated. You’ve been publishing blog posts, videos and infographics, but no one seems to be reading or watching. The traffic, leads and sales are just not coming in. The reason why comes down to one simple fact: you’re making some key mistakes which are preventing you from being successful.

This session will dive into the current state of the industry, and why research claims that the practice of content marketing has entered into a
“trough of disillusionment.” Learn how to combat downslides in your content marketing program and learn effective ways to revamp your strategy, including:

How to nail a short, yet effective strategy

How to perform deep content topic ideation to capture organic traffic

Magic of a Hub & Spoke content model

Why search engine optimization is more critical than ever

Content you are not producing but should

Learn how to move past pressing “Publish” on content that doesn’t move the needle, and learn strategies to catapult your results and see just how potent content marketing can be for your business.