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Dos Equis – Luna Rising

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Dos Equis is a fun loving Mexican beer that encourages its drinkers to let loose and see where the night’s adventures take them. You never now what it might be good for. And when the Havas New York team ask the post producers from TAYLOR JAMES to deliver four cinemagraphs for the party beer, the only word heard at TJ was: ARRIBA!

Taylor James tells GoSee : “For their 2015 Luna Rising campaign, we pushed the boundaries of cinemagraphs and explored the world of dusk to night transitions. These exciting images will be shared across Instagram, Twitter and Facebook. As the moon rises, so do the possibilities… This project was all about finding the most suitable stock material to fit the brief. Before cementing ideas with the creative team, we pushed our stock search to see what imagery we could use as a base to work from. Right from the onset we knew that these ideas were going to require a blend of stock, product and talent photography which we could then blend seamlessly together with captured motion elements and VFX post production. Keen foresight into the whole production (from concept to final delivery) really helped us to define which elements would work in each of the scenarios.” We have three of the four cinemagraphs for you on GoSee.