Cross-Browser Email Image Rendering

Peter Prestipino

Posted on 2.26.2007

The email marketing community has long struggled with getting images to appear consistently in various browsers. According to a Listrack press release, The Email Experience Council released an image rendering report which examined 1,000 B2C and B2B email direct marketing messages and found that 21 percent appeared completely blank when their images were stripped, or when image viewing was turned off, on various e-mail clients.

Listrack (like any good mass email marketing software provider) has made some headway in the area by enabling clients to send messages in either HTML or text depending on the recipients set up and preferences. Forward thinking? Absolutely and something to keep in mind when marketing via email. If you are actively using email in any way (promotional or transactional), make sure to know your readers preference (HTML or Text) and segment accordingly. Email marketers should always request this information upon initial contact. If you're not doing this - start today.