Four areas to measure, and their metrics: To simplify how content marketers approach measurement, this book breaks the process down into four categories: consumption, sharing, lead generation, and sales metrics. We divide each category further into the individual metrics that make up the whole.

The benefits of measuring your content’s impact: Remember why you started creating content in the first place — to achieve business goals, rather than content objectives. By learning how to measure, content marketers can reframe their strategy and revamp for 2013.

Useful measurement tools: Google Analytics is a strong start — but it isn’t everything. From social tracking to link sharing, content marketers may need a few different tools to measure everything.

Content marketing’s impact on your bottom line: So how do you know whether or not you’re achieving business goals with your content? The book also details how you can find the ROI of your content marketing.

Measuring is necessary for any successful content marketing strategy. A Field Guide to the Four Types of Content Marketing Metrics is an essential resource for content marketers at any size company, whether or not you’re already measuring your content’s performance.

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Author: Michele Linn

Michele Linn is the co-founder and chief strategy officer of Mantis Research, a consultancy focused on helping brands create and amplify original research they can use in their marketing. Before starting Mantis, Michele was head of editorial at Content Marketing Institute, where she led the company's strategic editorial direction, co-developed its annual research studies, wrote hundreds of articles, spoke at industry events and was instrumental in building the platform to 200,000 subscribers. In 2015, she was named one of Folio's Top Women in Media (Corporate Visionary). You can follow her on Twitter at @michelelinn.