Coffee from this part of the country (also marketed as Lekempti or Nekempt coffee) generally has large beans, mild fruit flavors (less berry, more stone fruit), and medium body. You can view a professional, 15-minute video about coffee growing in this rather removed area of the country at this site. This video was produced by the brother of the man who owns and manages Afilio SCE.

I see that the SMBC site also now lists a second Ethiopian producer, Mullege PLC. As far as I know, this is an export company with at least ten wet mills in a number of regions.