Posts tagged advertising your home

If you’re trying to prove what makes your home better than the rest, consider its everyday views. Views can make or break a property’s appeal when a buyer is contemplating between a few different options. Any waterfront home should be an impressive investment for you. But even a forest preserve, park or golf course behind your home could raise the value for you and the interest for the buyer! If your home boasts a premium view, make sure to focus on that aspect.

What makes a view so worthwhile? It adds a sense of peace whenever you look outside your window. It allows you privacy instead of backyard neighbors. It can cause your yard to look larger than it actually is. A quality view is worth more than you might realize!

A home on the waterfront obviously raises the value of your home. By much depends on where the home is located and what type of waterfront it is. To increase its significance, make sure the buyer is aware of its features. Is the water clean? Is it a public/private beach? Can you swim, boat or fish? Are there walking trails around it? A picture can only say so much. When using Buy Owner, make sure you give your sales rep as much information as you know.

Waterfront homes aren’t the only homes with ideal views. A home with a forest preserve behind it adds privacy, wildlife and shade from the sun. A park, greenbelt or corner lot will make your yard look larger and sound quieter. A golf course adds a ritzy vale to the property. Even mature trees or professional landscaping offer a colorful, vibrant view that is worth mentioning.

Not only is a view enjoyable when spending time outdoors, but it also spruces up your interior by adding a premium sight from your windows! Tell your sales rep if you can see a lake or forest preserve from the bedroom windows. Is there an extra wide window in the family room or a covered/screened lanai that overlooks the ocean? Let the buyers know! This way, they know where and how often they can enjoy the view.

When it is time for the photographers to take pictures of your home’s view, here are some pointers to showcase the view to the best of your ability:

If there is an outdoor oasis where you can enjoy the view, spruce it up! Stain the deck or paint the patio.

Remove weeds from around the focal point of your view, so that nothing can distract the buyer from its significance.

Clean windows and open blinds, so that pictures capture the perfect views that buyers will experience from inside their new homes.

Schedule your photography shoot during premium daylight hours. Or, if you can see the sun setting over the water, try to capture that moment.

Use props! Set out lawn furniture or a BBQ on a patio or deck so that potential buyers can envision themselves spending time here. Create a sand castle on a beach. Place colorful flowers on a windowsill, with the view behind it. Do anything you can to make the premium view the focal point of a picture.

If you’re new to Buy Owner marketing, you might be surprised to find full-paragraph home descriptions at the Buy Owner site.

This is quite unlike the quick, abbreviated, hard-to-understand real estate code of most real estate ads:

(Think “fu fin bsmt” or “obo” or “mbs/off.”)

Buy Owner property descriptions are feature-packed, complete sentences, written by professional writers.

Why are these descriptions important?

THEY GIVE MORE INFO TO BUYERS

Picture this: You’re searching online for your new home, and you find one you like. It’s in the right city, with the right number of beds/baths, at a fair price. The pictures look great, but you still have some questions. You want to know room sizes and the type of flooring. You want to know what the layout is and whether you’ll have the storage space you need.

Good thing you came to Buy Owner because you scroll down to the description and find tons of information in a clear, readable style.

Even before you call and before you tour the home, you’re already in love: that’s the beauty of Buy Owner marketing.

THEY SET YOUR HOME APART

In today’s competitive real estate market, Internet advertising is becoming more and more important. Because buyers can shop very efficiently by researching online way before touring a home, it’s more important than ever to set yourself apart from the rest.

By participating in Buy Owner’s in-depth marketing plan, your home automatically stands out. It also gets differentiated from other for-sale homes. Another home in the same city may look pretty similar with just a photo and basic feature codes; however, with paragraphs of detailed info, buyers can see what makes your home special.

THEY ENHANCE THE PHOTOS

Text allows for amplification of the professional images. It can clarify that the shown kitchen floors are oak hardwood, not faux; it can highlight that the bathroom was just remodeled this year; it can explain that all the lights have been upgraded.

Think of the property description as your link to the buyer. It allows you to communicate all the details of your property to a buyer whose attention you’re trying to capture.

As a Buy Owner seller, your advertising packet may feature showcase-worthy, professional photographs with possibility for captions. If you are writing your own captions, you will want to focus on targeting buyer interest by providing key information.

The most important thing to do when creating captions is to put yourself in the buyer’s shoes. Potential buyers will most often view your photographs in a cycle:

Quick Glance: A momentary look provides them with the most obvious information available. Subtle aspects of the picture may not register at this point; it’s more of an overall glimpse.

Interested Search for Info: If a particular photo sparks any interest, then readers typically look just below the photo for more information. That’s when your captions become important. The viewer who’s looking for additional info is a buyer who likes what’s appearing; you want to heighten that interest by what you write.

Return to Photo: Buyers read your captions, understand the information and return to the photographs. Your goal is to enhance this return look by explaining anything that needs to be described.

Include information that will address potential buyer questions. These questions may include:

What am I looking at?

Where is this in relation to other aspects of the home?

What home features does it highlight?

Why is this picture important?

What’s valuable here?

Based on the way visitors will view your home and attempting to answer questions before they’re asked, write feature-packed, easy-to-understand captions. Make sure your text sounds professional—consider having someone else double-check it. You’ll want to be sure there are no spelling mistakes, typos, or transposed letters. Making an extra effort to produce quality captions may make a big difference in turning an interested viewer into an serious buyer.

*To learn more about inserting captions, or if you have any questions about changing them in your Seller Tools, contact Buy Owner’s customer service department.

About the BuyOwner.com Blog

Founded in 1984, BuyOwner.com® is the leading provider of real estate marketing services. We pioneered the "For Sale by Owner" (FSBO) market, which today represents over 20 percent of all residential real estate transactions.