Okay so i have no clue whats wrong here, for some reason no matter what the tempature stays the same, i just added a brand new 120mm fan to try and cool things down but its not helping. Please take a look at this picture so get a better understanding.

and no matter what i do it just stays around that same temp, it runs perfectly fine until i start to play a game or watch a movie then the heat raises even more to about 68-72 and then after a few minutes of that im forced to do a hard restart, ive looked all over the site all over other sites and i cant seem to find any help, maybe i didnt look hard enough im not sure, but some help would be very appreciated. Thanks