Clifford was arrested by Metropolitan Police officers working on Operation Yewtree, before hiring Max Clifford to represent him in all media interactions.

Office worker Simon Williams told us, “I was prepared to give Max Clifford the benefit of the doubt, but the fact that he’s secured the services of Max Clifford looks very suspicious, don’t you think?”

“Why would any innocent person get Max Clifford to represent them, unless they were only in it for the money?”

“If I was Max Clifford I’d ditch Max Clifford and distance myself from him really quickly.”

“No, the other way round.”

Max Clifford Arrested

Experts in Public Relations have been quick to assure potential customers that Clifford’s arrest does not relate to the same type of ‘public relations’ they participate in.

PR executive Joseph Williamton-Smythe explained, “Celebrities involved in sex abuse scandals would normally be encouraged to seek Max Clifford’s services, but I’m not sure it’s the right move for Max Clifford in this case.”

“There’s the simple guilt by association element, but also why would Max Clifford want to be represented by an alleged sex offender?”