With the rapid growth of rich media applications and the slowing in voice revenues, Communication Service Providers (CSPs) find themselves in an unenviable position of exploding network traffic while their revenues are not similarly increasing. Network Functions Virtualization (NFV) will enable CSPs to radically take down infrastructure capital and operational costs – and provide a more agile environment to introduce new services more quickly at far less cost than previous network infrastructure.

Join HP’s Chief Technology Officer for Communications, Media and Solutions (Jeff Edlund) and the Silicon Valley Telecom Council for a panel luncheon on October 31 at 12 p.m. PST - which will explore NFV / SDN definitions, similarities and differences; Which applications to start with – which applications have the best ROI; Unsolved space where innovation opportunities exist; Implementable use cases for revenue growth and cost containment

Want to join the lunch?

Executives from Telecom Council member companies gather quarterly over lunch for intimate, interactive discussions of the needs, technologies, and trends that are affecting their businesses. Executive Forum meetings gather up to 40 senior-executives from across the telecom ecosystem.

You must be a C-level from a startup or decision-maker level (VP, sometimes Director) from the larger firms. If you meet the requirements of the Silicon Valley Telecom Council's Executive Forum and would like to be invited to these meetings, please send credentials to council@telecomcouncil.com.

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About the Author

JuliaOchinero

Julia Ochinero is a seasoned, but not “old school” marketing profes-sional who continues to be excited by the dramatic changes in the communications industry. Julia joined HP in 2009 as Director of Marketing in Communications & Media Solutions (CMS), and she has maintained Telco marketing leadership roles in Enterprise Ser-vices (ES) and Enterprise Group (EG). In her current role as World-wide Marketing Lead for the Communications Solutions Business (CSB) and Network Functions Virtualization (NFV), Julia is directing
initiatives focused on positioning HPE as the organization that can facilitate the communications service provider’s (CSP’s) transition to sustainable, profitable business models.
Julia’s Telco and networking experience started in Chicago, IL,
working for AT Kearney, Andersen Consulting, BT and Ameritech  where she launched the first consumer voice mail rollout in the Unit-ed States. Andersen Consulting relocated her to Silicon Valley to launch its presence in region during early days of the Internet. While in the Valley, she has served in leadership and consulting roles with companies including Adobe, OpenWave, Novell, Nuance Communi-cations, Pixo and RealNetworks. Previous to HP, she was a consult-ant at
Accel Partners, the world’s largest venture capital firm headquar-tered in Palo Alto, CA. Julia’s experience enables her to support marketing needs for both early-stage companies and more mature organizations requiring efficient go-to-market strategies.
She holds a bachelor’s degree in Journalism and Creative Advertis-ing (Communications) from Bradley University in Peoria, IL.
Julia is married and has two children.