Marcom Specialist

PeopleStrong HR Services Pvt. Ltd.

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Function
Marketing

Industry
Internet/ ECommerce

Job Description

Marcom specialist replacement required to support NPI launch efforts for HPS. As part of HPS' Product Introduction (NPI) launch team, the Marketing Communications Specialist will be responsible to support the execution of both online/offline marketing communications programs that target customers located around the world. He/She is responsible to develop/refine communications strategy including Clear Messaging, Value Proposition and Key Positioning Statements, create messaging and determine the right communication channel / mix; ability to articulate gaps and opportunities, Content Development, Collateral Development, Sales enablement, Drive awareness and new contacts via digital assets across globe.As a communication specialist, he/she will own the responsibility of promoting the product extensively to the market through advertising and digital marketing. Social media activation & campaign for product launches and major events, drive development and improvements in order to deliver successful communications campaigns there by help position HPS as a thought leader across its offerings.