Getting started using Twitter for business

A growing number of businesses and individuals — more than 200 million active users and counting — use Twitter to instantly communicate information in 140 characters or less.

Armed with personalized “handles” like @ExampleBizName, business owners can leverage this “microblogging” social network to connect with others in their industry, reach out to current and potential customers, and establish themselves as thought leaders in their community.

Every time you publish a message, or “tweet,” your followers can see it, comment on it, and share (retweet) it. By the same token, you can build your Twitter network and establish yourself as a worthy Tweep by replying to and retweeting tweets that resonate with you.

How to start using Twitter for business

Create an account. Twitter makes creating an account easy; you just need your name, email address, password and user name. User names on Twitter are different than any other social network. When people Tweet about your company, they’ll use @yourusername so that you can see their tweet. If you can, incorporate your company name into your Twitter handle.

Learn the lingo. Twitter has its own language. You’ll need to understand it to get the most out of this social environment.

Nail the business basics. Check out tips for maximizing Twitter to build your business (Hint: Tweets with links, photos, videos, and quotes are shared twice as much) on Twitter’s business basics page.

Start tweeting!

GoDaddy GoCentral lets you link your website directly to your Twitter account and other social media platforms with just a few clicks.

A former small business owner and newspaper journalist, and a published nonfiction author, Andrea Rowland helps craft compelling communications for small businesses and web pros through her work as managing editor of the GoDaddy Garage. When she's not writing or editing, she likes to experiment with baking, travel, read, and dip her toes in the ocean.

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