Concentrating mainly but not exclusively on the Loire's vineyards, its vignerons and their wines along with places to eat and stay. Also covers some recently published wine books – not just from Loire. Regional Chair for Loire @Decanter's World Wine Awards since its inception.
Winner of the 2009 Wine Blog Trophy (journalist category) Salon des Vins de Loire. I have a large and expanding library of photos, particularly from the Loire – places, producers, vineyards etc. European.

Monday, 15 December 2014

'Champagne Jayne' on Trial'The final chapter in the year-long dispute between
France’s protector of the exclusivity of the Champagne brand, the Comité
Interprofessionnel du Vin de Champagne
(CIVC) and Australian wine educator Rachel Powell, better known as Champagne
Jayne, began in the Federal Court of Australia today before Hon Justice Jonathan Beach.

In
July 2012, Ms Powell’s trademark ‘Champagne Jayne’ was accepted by IP
Australia, the Australian Government agency that administers intellectual
property.The
CIVC wants the Federal Court to force Ms
Powell to withdraw the trademark and its use on her website, Facebook, Twitterand other social media accounts.

The
CIVC has accused Ms Powell of misleading or deceptive conduct by using the name
Champagne Jayne while also promoting other sparkling wines. It also accuses Ms Powell of profiting from
the use of the name Champagne in her trademark Champagne Jayne and of
tarnishing the Champagne brand.

The CIVC’s team of lawyers argued that Ms Powell had
deliberately or inadvertently created the impression that some Australian and
other sparkling wines were champagnes or were “as good as or better than” champagne.
They also suggested that by using the name Champagne Jayne, she had presented
herself as an approved representative of the Champagne industry. These
accusations were strenuously denied by Ms Powell’s lawyer.

Video evidence from television broadcasts and social
media was provided to demonstrate that since she registered Champagne Jayne as
her business name in 2009 Ms Powell has passionately promoted champagne as a
wine expert, broadcaster, journalist and presenter. (Jayne Powell started using Champagne Jayne for her business in 2003 and then in 2009 registered it as her business name.)

While the CIVC’s lawyers argued that Ms Powell’s
presentation of other sparkling wines on television and social media was
misleading and tarnished the Champagne brand, the videos showed that Ms Powell
always made a clear distinction between champagne and other sparkling wines.
There was no evidence of deception. Ms
Powell’s lawyer also provided evidence that her presentation of sparkling wines
other than champagne was occasional.

Champagne Jayne’s apparent recognition in France itself as
a promoter of Champagne was highlighted, including her title as Dame Chevalier,
awarded in 2012 by the Ordre des Coteaux de Champagne, the official fraternity
of the major champagne brands. In the same year she was awarded International
Educator of the Year at the Champagne Summit in London and a Gourmand World
Wine Book Award in Paris for her book ‘Champagnes, Behind the Bubbles’.

The trial will continue tomorrow (Tuesday 16th
December 2014).'

My grateful thanks to Graeme for his report from the
Federal Court in Melbourne. I look forward to receiving his report on Day Two.

Picture use

Unless otherwise stated all photos on this site are copyrighted – Jim Budd. They should not be used without authorisation and due credit.
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