Stick Like Glue Radio #111 On this episode of Stick Like Glue Radio I interview one of the host of Business Women Rock, Katie Krimitsos about how she is using her podcast and Facebook Groups to grow her business. Katie also runs a large networking and marketing group in Tampa, Florida – lots of nuggets in this show!

On this episode of Stick Like Glue Radio, I interview the host of Biz Women Rock, Katie Krimitsos, about how she is using her podcast and Facebook groups to grow her business. Katie also runs a large networking and marketing group in Tampa, Florida – lots of nuggets in this show!

Main Questions Asked

How long have you been working on the Tampa Bay Business Owners?

How do you balance ‘newbies’ and ‘veteran’ interests in your entrepreneur group?

How did your work with Tampa Bay Business Owners bring you to Biz Women Rock?

What are some tips on how to start a private Facebook group?

Have you been able to use your Facebook group to grow your ‘list’ or is it simply interactive?

What was your thought process on deciding to ‘niche down’ into businesswomen?

Your Podcast is three days a week, how did you figure out the frequency?

Key Lessons Learned

When managing a group, program development and calendar management is key

Maintain foundational events but build out new topics to keep group interest

The entrepreneurial story is a strong connection between business owners. Use it.

You can take what makes you special locally and scale it out to share your message nationally or globally

Going from idea to implementation is often where people fall short

E-mail lists are effective for one-on-one communication but its not the only way; Facebook ‘groups’ are also useful in addition to Facebook ‘pages.’ Test both.

Opt-in e-mail lists are not the roadblock you often think it is, so try different ways to build and you might be surprised with the results and numbers

Consistency is important in all aspects of business. When you say ‘weekly’ you must deliver. If you don’t you are viewed as unreliable.

Consistency paints a picture of you how seriously you take dedication and your audience

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