Samsung Mob!lers;Samsung’s “Mobilers” scheme, a multi-country PR tactic described as “an exclusive network of bloggers who are first in line to trial and review the latest Samsung products, for free!”. The scheme is aimed at bloggers seen as influential by Samsung. They are encouraged to write posts about Samsung products – with subjects suggested multiple times a week – for which they earn points towards “rewards”.http://www.guardian.co.uk/technology/2012/sep/03/samsung-tech-bloggers