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While it does serve a very specific purpose, EMV was oversold as the payment security cure-all to stop the seemingly endless string of data breaches that have made headlines in recent years. The fact remains that EMV does nothing to actually stop breaches.

As a leader in the payments space and a dedicated merchant advocate, Shift4 routinely updates our Universal Transaction Gateway (UTG) in response to industry trends and merchant feedback. While some of these changes are minor tweaks and behind-the-scenes improvements, others may have a larger impact on your business.