Stop Guessing, Start Converting: Here are the Keywords to Use for Awareness, Consideration, and Decision Stage Content

Stop Guessing, Start Converting: Here are the Keywords to Use for Awareness, Consideration, and Decision Stage Content

People think SEO is all about traffic.

But I’m here to tell you that’s not the case.

Yes, if you do it correctly, SEO should bring in lots of traffic.

Ultimately, though, SEO is about revenue.

It’s about driving in new customers to buy stuff.

And that’s why most people do keyword research wrong.

Here’s the common mistake I always see.

People do two things when researching new keywords:

They look at estimated monthly search volume

And they compare that to the competition

That’s a good start, of course. But it’s often not enough.

The problem is that it leaves a giant, black hole in your SEO strategy where it matters most: The bottom line.

Only comparing volume and competition leads you to make questionable decisions.

In this scenario, you typically select the highest searched keyword that you can compete for.

It’s like a popularity contest. Keywords are chosen for their ability to drive traffic, not for their ability to convert.

That’s the problem we’re going to fix today in this article.

I’m going to show you how to side-step this common mistake. You’ll see the ‘missing ingredient’ from your keyword research. And you’ll discover how to not just get traffic, but more leads and customers, too.

But first, we need to relate keyword research back to something you’re already familiar with: