Making It All Work

Standing with one of their three six-color, 40˝ Mitsubishi presses is the Edmunds Communications Group management team of (from the left): Kevin Biglin, company partner; Ron Krane, partner and co-founder of Prism Color; Brian Romani, partner and president; and Ed Brown, partner and co-founder of Prism Color.

The partnership has also allowed Edmunds to streamline its equipment arsenal. The company currently operates three six-color, 40˝ Mitsubishi sheetfed presses with in-line aqueous coaters; a five-color, 29˝ Heidelberg with in-line aqueous coater; and a Canon imagePRESS C700VP digital color press.

Finishing gear consists of various Stahl and Baum folders, a Polar cutter and two Duplo DBM 5000 bookletmakers. Its lettershop and mailing operation houses a six- station Bell & Howell inserter, four Xerox Nuvera digital printers, and several laser printers and inkjet addressing systems.

The company serves a range of vertical markets, including the gaming, healthcare, retail, non-for-profit, education and the financial industries. Edmunds Direct Mail has been a provider to the local gaming industry for more than 20 years, offering printing, mail house and fulfillment services, as well as list procurement and data hygiene. With many of the casinos just miles away, a large portion of the company’s printing and mailing comes from the gaming sector.

Several members of the Edmunds management team specialize in marketing and branding for this sector, as well as casino direct mail. “Our management staff brings years of casino marketing experience to the company,” explains Ed Brown, president of Prism Color.

“The gaming industry as well as the other industries we serve are very competitive markets, so we have combined a blend of expertise and strategy to be more in sync with all of our clients’ marketing needs.”

Today, the company considers itself more than just an order taker. It has built a model where it has become more of an extension of its clients’ marketing departments, teaching them about all of the new and emerging marketing tools that are available to them.

Promoting Its Services

Edmunds has embraced these new marketing methods to promote its own capabilities. For example, when a visitor enters the Edmunds Website, a Nomad will display on the top of the page—in this case, it is an image of Brian Romani delivering a welcome message.