Don't believe it when someone says there are no tickets to be had for a big event -- even the Super Bowl next weekend in New Jersey. Ticket brokers like Ticket Pro in Norwalk can get those coveted tickets, but they don't come cheap.

It promises to be a chilly day when the Denver Broncos square off against the Seattle Seahawks next Sunday for Super Bowl XLVIII at Met Life Stadium in East Rutherford, N.J., but Mike Quinton, sales manager at Ticket Pro, says there is a hot demand for tickets -- ranging in price from $2,000 to $11,000 or more.

"You can probably get into the Super Bowl for $2,000," said Quinton, who has worked at Ticket Pro for 21 of the company's 30 years of operation. "I just got a call from a Denver Broncos fan who has the airline ticket and hotel, and needs that coveted ticket."

Quinton, who said he can arrange for a luxury suite for $850,000, guessed that he has received hundreds of calls for tickets, and started getting inquiries about eight months ago, some of them from companies wanting to treat clients to a Super Bowl experience.

"I don't take speculative orders. A lot of companies will do that. I usually wait until the seat locations become available, and that happened about two weeks ago. They don't print or sell tickets until a month before the game," Quinton said. "I owe it to my clients to be able to tell them the exact seat locations with seat numbers and how that location differs from others and if that is, in my 21 years of selling tickets, the best value on the market at the time."

Because of the proximity of the game, some of those corporate clients are contacting him, seeing the contest as an ideal way for them to reward or lure a customer.

Quinton declined to disclose the identity of his corporate clients, but Kevin McEvoy, marketing professor at the Stamford branch of the University of Connecticut, said companies realize benefits they could reap if they treat a customer to a Super Bowl ticket.

But companies that expend such a costly outlay should be doing it with the proper intentions, he said.

"Any company that thinks they (clients) owe them something is crazy. Nobody expects that anymore. It's to get to know people better on a personal level," McEvoy said. "That's why skyboxes are so important at a stadium. They (companies) use them regularly to entertain clients."

Based on the division of the 80,000 tickets, it's clear why Quinton's services are in demand.

The Broncos and Seahawks each receive 17.5 percent of tickets, and the host teams (the Giants and the Jets) share 6.2 percent, according to National Football League spokesman Brian McCarthy. The other 28 teams in the NFL each receive 1.2 percent of tickets, and the remaining 25.2 percent go to sponsors and media sponsors.

The NFL is not affiliated with any secondary ticket provider (like Ticket Pro), he said.

"The only site we can guarantee is the NFL Ticket Exchange," McCarthy said, which is affilated with the league.

The process of buying and selling tickets requires Quinton to do his due diligence, with the key to a successful transaction being asking the right questions.

"If I were buying $2,500 to $100,000 worth of tickets to the Super Bowl, I would want to ask all the questions I could and have the answers, be well informed, trustworthy and thorough and know who I bought them from," Quinton said. "We obtain our seats from corporations, sponsors or people affiliated with the NFL. The sources we know are trusted -- people from whom we've been buying tickets for years."

"I'm selling something that costs a lot of money," Quinton said, commenting that Ticket Pro has no formula for pricing of tickets. "It really depends on what we have invested in it, how many we buy, and more importantly we want to be competitive with the open market."

Rod Bouchard, purchaser and ticket price manager at Ticket World in Hartford, the only other ticket broker in the state that belongs to the NATB, is taking a cautious approach to acquiring Super Bowl tickets from his sources.

"I don't plan on stocking them," he said, adding that he'll find them for customers upon request. "Ticket prices are so high that only corporations can afford to buy tickets."

Playing the game in a northern region also could be scaring off some potential ticket buyers, Bouchard said.

"People are waiting to see what the weather will be," he said.

The NFL has enacted contingency plans to play the game Jan. 31, Feb. 1 or Feb. 3 if inclement weather makes it impossible to play Feb. 2.