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How can I integrate Outlook with Social Media?

Is there a way for us to integrate Outlook messaging with Social Media? This would allow our reps to not think of Social Media as a whole 'nother thing, but rather to see it as an integrated part of the way we communicate with our customers.

Panterra Networks has a UC package called WorldSmart Communicator. It ties together all your messaging from a single interface: Outlook, Facebook, Twitter, LinkedIn, as well as voice and chat support. It's pretty sweet.