Distributors

Cisco subsidiary, Linksys, has struck a partnership with retail giant, Harvey Norman, to carry the vendor's range of wireless-G networking routers, adapters and modems in its 150 stores nationally.

Regional manager, Graeme Reardon, said the new partnership was a massive boost to Linksys' efforts to penetrate the consumer and small business market space.

The networking vendor kick started its SOHO and retail strategy in June last year by signing its first retail partner, Dick Smith Electronics (DSE).

"We have definitely taken a very slow path in the mass merchant retail environment and there are positive synergies from both sides of this new partnership," he said. "This is just our next step into the retail evolution and we look forward to expanding our market share."

The products to be sold through Harvey Norman include the Linksys Wireless-G Broadband Router with SRX (WRT54GX) and Linksys Wireless-G ADSL Gateway (WAG54G) along with compatible PCI and PCA wireless cards and USB keys.

Reardon said Linksys would also look at partnering with Intel-based laptop or storage vendors to bundle products with its wireless networking devices.

Slideshows

Selling beyond the CIO – How partners can influence the new breed of tech buyers

This ARN Roundtable, in association with Oracle, highlighted the emergence of a new breed of technology buyer, assessing how partners can engage outside of IT, and the skills required to sell across new business units.

Copyright 2018 IDG Communications. ABN 14 001 592 650. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of IDG Communications is prohibited.