Catena Media has announced a strengthening of its financial services, with the acquisition of all affiliate assets in German financial lead generator, BrokerDeal.de.

With an expected total acquisition cost of €3.6m, the initial purchase consideration will see an upfront payment of €1.2m, of which €840,000 will be made in cash and the remaining €360,000 sum in newly issued Catena shares.

Based on revenue performance over a two year period, a maximum acquisition cost could be €4.8m, with the statement detailing: “In a reasonably anticipated scenario, with a total earn-out payment of EUR 2.4 million, the sellers would need to generate revenue growth of between 25 and 80 percent during the period. Up to 30 percent of the earn-out may be paid with shares in Catena Media plc.”

Henrik Persson Ekdahl, Acting CEO of Catena Media, commented: “This acquisition is of strategic importance to Catena Media. In November last year, we took the first step in entering a new vertical – the financial services market.

“Since then, we have acquired assets and staffed up our organisation. We are now in a position to speed up this strategic initiative, and the acquisition of BrokerDeal.de demonstrates that this is happening right now.”

Strengthening it’s affiliate position within Germany through this deal, Catena states that BrokerDeal.de currently generates quarterly sales in the region of €300,000, as well as being considered “one of the top-five sites in financial services in Germany”.

With a focus on large scale private investors, it compliments the Catena acquisition of the affiliate assets of Beyondbits Media, which included Aktiendepot.com and Qomparo.de, among other sites.

Ekdahl added: “I’m proud to welcome BrokerDeal.de to the Catena Media family and I’m very glad that Michael Hinterleitner, MD of BrokerDeal.de, has decided to remain with the company following the acquisition. I believe this constitutes a solid foundation for continued growth and profitability.”