Context. In 2016, I participated in creating a print advertising campaign for The North Face. It was through the advertising agency Sid Lee that I got involved in the project as a graphic designer.

The brief. was to promote the Thermoball product line. We needed to communicate the technical features and benefits of Thermoball's Primaloft technology. This synthetic alternative to down keeps its insulating properties even if the coat is wet. The synthetic down is compact and lightweight. In this print campaign, we decided to create a font with the same characteristics as the product.