Samsung Experience Center

The project goal was to build brand awareness of Samsung products by demonstrating a "Total Solution" approach to consumer technology. The solution creates an inviting environment for prospective clients, interviews, and product information seminars while reinforcing the sleek, modern Samsung lifestyle. A sweeping arc of individual glass display panels connects the reception area with the casual seating areas. The flexible display panels slide along a track and can be grouped together to create a single feature area, or spread apart to create individual product storytelling areas. Rich woods, and luxurious stone finishes compliment the glass to create a warm and comfortable setting.