Projects

PC Building Simulator

Build your dream PC

PC Building Simulator started as a free tech demo on Itch.io before it went on to sell more than 400,000 copies as a fully-fledged title from publisher The Irregular Corporation, and now console owners can build their dream PC on Xbox One, PlayStation 4 and Nintendo Switch

Build and grow your very own computer repair enterprise as you learn to diagnose, fix and build PCs.

In PC Building Simulator you are the ultimate PC builder: run your own PC repair workshop and take care of everything from simple diagnosis and upgrades to creating bespoke, boutique creations that any gamer would love to own. PC Building Simulator uses real-world parts from manufacturing partners such as AMD, ASUS, CORSAIR, Deepcool, EVGA, Fractal Design, GIGABYTE, MSi, NVIDIA, NZXT, Razer, Thermaltake and more complete with simulation benchmarking software 3DMark.

In 2017 a free tech demo of PC Building Simulator was the 3rd most downloaded free Itch.io title that year and was quickly scooped up by London-based publisher and amateur PC builders The Irregular Corporation, who expertly worked to craft the game into a fully-fledged simulation complete with real-world hard software and hardware partners to allow players to learn and build the PC of their dreams.

From itch.io prototype to multi-console release, we have been working with The Irregular Corp to craft messaging, marketing plans and spread the word about PC Building Simulator for the last two years. Leading the strategic marketing planning and execution, we had an hand in all areas of the campaign.

During the course of the campaign we wrote and distributed press releases announcing new hardware partners, updates and releases, and saw coverage in the likes of PC Gamer, Rock Paper Shotgun, Kotaku and TechRadar.

One of the most successful influencer campaigns we’ve run to-date, PC Building Simulator was played by huge channels like JackSepticEye, SQUEEZIE and LIRIK. In the last year more than 8,000 twitch broadcasters have build PCs live.

We built a paid media ad campaign that hit right to the core of our audiences and delivered above and beyond our expectations. Leveraging social and video content to drive engagements and increase awareness and sales.

PC Building Simulator now has a “Very Positive” review average on Steam and 5000+ user reviews.

AboutThe Irregular Corporation

The Irregular Corporation is a British games publisher, based in London. Founded by industry veterans based in the UK, their focus is on creating and supporting original games for niche markets and communities.