The reason skin cancer is becoming more apparent is because more people are using tanning beds to attain that sunny glow and some studies show the depleting ozone layer could be a factor in increasing skin cancer diagnoses.

“Canadians born in the 1990s have a two to three times higher lifetime risk of getting skin cancer than those born in the 1960s. The incidence of cutaneous melanoma nearly doubled from 1973 to 1990,” Wiese said.

Wiese recommends avoiding the sun during the hottest hours of the day between 11 a.m. to 3 p.m., try to stay in the shade and not get sunburned.

“Avoid tanning, and never use UV tanning beds. A tan means you have sustained skin cell damage. Cover up with UV- protective clothing, including a broad-brimmed hat and UV-blocking sunglasses. Use a broad spectrum (UVA/UVB), water-resistant sunscreen with an SPF of 30 or higher every day of the year,” Wiese explained.