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With a 10x Canon optical zoom featuring a 35mm film equivalent focal length of 36-360mm, the PowerShot SX110 IS brings even distant subjects into view, making it the perfect camera for everything from school sports days to family holidays.

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A full range of Canon technologies - including Face Detection Technology, Motion Detection Technology and a new Easy Mode - help everyone take great photos, while experienced users can also enjoy the creative possibilities offered by full manual control.

Face Detection AF/AE/FE/WB and Face Select & Track - Canon's Face Detection AF/AE/FE/WB system automatically detects up to nine faces within a frame before adjusting focus, exposure, flash and white balance to ensure optimal results. It is able to determine which faces are intended to be the subject, instantly reverting to the partnering 9-point AiAF system if no face is the primary subject. Face Select & Track allows the user to select a particular face to be the main subject of a photograph and track it, for the best possible results.

iSAPS (intelligent Scene Analysis based on Photographic Space) - automatically optimizes key camera settings before every shot. Each scene is analyses and cross-referenced against Photographic Space - a vast in-camera library of photographic data. This enables the camera to make optimal adjustments to auto exposure, auto focus and auto white balance before image capture occurs.

Optical Image Stabilizer - The PowerShot SX110 IS uses a lens shift-type Image Stabilizer (IS) system to detect and correct slight camera shakes that can cause image blur. Minute vibration gyros detect lens tilting caused by hand shake. These signals ? 4,000 per second ? are processed by a single-chip IS controller, which discriminates between hand shake and unintentional camera movements. Shake signals are sent to the IS unit, which moves one of the lens elements accordingly to deflect the light rays and cancel out the effects of shake. For improved accuracy and responsiveness, the moving lens element is supported on tiny ceramic spheres. In addition to minimizing friction, ceramic spheres avoid some of the problems that can affect metal systems, such as thermal expansion and magnetism. The optical IS of both models allows photographers to shoot at shutter speeds up to 3 stops slower with no perceptible increase in image blur due to camera shake.

Maximum reach, minimum weight - With a 10x Canon optical zoom - featuring a 35mm film equivalent focal length of 36-360mm - the PowerShot SX110 IS brings even distant subjects into view, making it the perfect camera for everything from school sports days to family holidays. Canon?s optical Image Stabilizer technology combats the effects of camera shake, delivering sharp, blur-free shots throughout the camera?s extensive zoom range.

Effortless ease and creative control - The PowerShot SX110 IS features a wide range of 20 shooting modes designed to achieve optimum results in a wide range of lighting conditions - a great help for users of all levels, from complete novices to more experienced photographers.

Shooting modes include a new Easy Mode, which sees all shooting settings chosen automatically by the camera - perfect for beginners prone to making unsuitable adjustments. Easy Mode also limits Playback options to simple image viewing and deletion functions. At the other end of the spectrum, experienced users can switch to full manual control, and customize settings for special effects or unusual lighting.

Printing - The PowerShot SX110 IS features a dedicated Print menu for quick access to direct print options. Full PictBridge support means users can print directly to any PictBridge compatible printer without the need for a PC. A Print/Share button allows one-touch printing and easy uploads to Windows or Mac systems.