PHOENIX, AZ: In response to the signing of Arizona Senate Bill 1070 last week, a new ad is set to run this week in Phoenix depicting Governor Jan Brewer and Sheriff Joe Arpaio in Nazi uniforms with the message, "We Need A Regime Change." The ad, placed by the nonprofit group Responsible Education and Media (R.E.M.), will appear in the Phoenix New Times beginning Thursday, April 29.

The SB 1070 is a controversial new anti-immigration law signed by Brewer on April 23, making illegal immigration a state crime and allowing law enforcement officers to inquire into the immigration status of any person within the state. Individuals found to not have valid identification are subject to arrest and may be charged with violating this new law.

"While Governor Brewer claims that this new law will not sanction racial profiling, in its real world application it will undoubtedly lead to legalized discrimination and persecution," states Craig Rosebraugh, a second year law student at Arizona State University and spokesperson of R.E.M. "The Governor had the opportunity to veto this bill and to work towards providing an innovative and progressive solution to the immigration issue. Unfortunately, she decided to instead resort to the dark ages of Nazi Germany."

R.E.M. is urging the public to contact the Arizona Attorney General's office and the U.S. Department of Justice and encourage both agencies to bring suit against this new law on both state and federal constitutional grounds.

"Already this State has been shamed by the antics of Sheriff Joe, with his notorious round ups of Hispanics, and his Tent City, pink boxer shorts, and chain gangs for inmates," Rosebraugh continued. "Now by signing SB 1070 into law, Governor Brewer has further embarrassed the State of Arizona."

R.E.M. was founded in 2009 to combine art and entertainment with factual analysis of global injustice in order to educate the public on issues of importance. Rosebraugh sits on the board of directors for R.E.M., and is joined by artist and educator, Victoria Howard, and illustrator and artist, Keri Rosebraugh. This new ad targeting Arizona's anti-immigration bill was illustrated by Keri Rosebraugh.

This is disgusting..... The idea of comparing a law involving illegal immigration (whether you agree or disagree with it) to the murder, torture, rape and attempted genocide to SIX MILLION Jews (http://www.auschwitz.dk/docu/Faq.htm) is ridiculous and nauseating. I can not believe an organization called Responsible Education and Media could be so blatantly irresponsible.