Google Pull out in China makes way for MS

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Not many in the tech biz are surprised as the ‘much awaited’ finally happened when Microsoft broke in with the chance by filling in the empty gap, which apparently a year and a half ago, was left abandoned by Google. The latter withdrew its services in China after screaming concerns about censorship in several of its regions. Microsoft has pitched in with the opportunity of uniting with Baidu.com to offer web search services in English, deploying its search engine ‘Bing’.

Baidu, majorly a Chinese-language search engine, announced on Monday, adding that the Microsoft’s search engine, Bing, would be there on Baidu’s Web pages by the end of the current year.

Baidu, is clearly the leader when it comes to Chinese-language search services with about 83 percent of the market. For years now, the entity has been endeavoring to improve its English-language search services since English searches on its site are as many as 10 million a day.

“More and more people here are searching for English terms,” Kaiser Kuo, the company’s spokesman, added. “But Baidu hasn’t done a good job. So here’s a way for us to do it.”

Google is still there on the mainland, though its search engine services, that functions in English and Chinese were moved last year to Hong Kong, where Beijing’s censorship rules do not relate. Lately, Google’s search engine and its email service, Gmail, have become more complicated to fix to on the mainland as the entity accuses the government for its increased intervention.

”For Microsoft, it could be an opportunity.” Shen Xiangyang, Microsoft’s senior global vice president, said: “Bing’s cooperation with Baidu will allow the vast Baidu users to receive better English search experiences and results and allow more Chinese users to experience Bing.”

About The Author

Dan Zimmerman is a writer at Shoutability. He has passion for all things marketing, programming and social media. He is a father and entrepreneur. Dan is a lifetime learner, and loves to spend time attending classes, webinars, and summits.