Tracking your web analytics is important for building a marketing strategy that resonates with your target audience. However, simply comparing your numbers month to month will do little to help you improve them or encourage more conversions. To truly benefit from your analytics knowledge, you’ll need to understand how to apply those insights to improve your Return on Investment (ROI).

While checking surface-level analytics can be a great start, you also want to look deeper into the metrics that can truly help you understand your audience. With the help of the Clickx app, you can monitor your referral traffic, call analytics, backlinks, and more, so you can develop better strategies. In this way, the Clickx app helps you reach your profit targets more efficiently.

Let’s take a look at the Clickx analytics metrics you should be monitoring, and how you can use that information to improve your ROI!

Key Takeaways:

Monitoring call analytics can tell you which marketing campaigns are effective.

1. Track Visitor Interest with Referral Traffic

Your website’s referral traffic metrics let you know how visitors are getting to your site. Tracking this information tells you what portion of your audience is coming directly to your site, through organic search, from your social media or another website, and so on. With this knowledge, you’re able to better understand what sources are driving your traffic.

Within the Clickx app, you can easily find details about your referral traffic under the Web Analytics section. On the overview page, you’ll see a pie chart displaying the proportions of web traffic coming from various sources:

You can also get an in-depth look at your referral traffic by selecting the Referrals tab. On that page, you can see the specific places your web traffic is coming from.

You can use referral traffic to boost your ROI, by establishing stronger connections with your audience in the places they frequent. When you’re able to determine which traffic sources are the most successful for your website and brand, you can improve your campaigns and reach your target audience members more efficiently. If you know that a particular outlet brings high returns, for example, you can invest more in that area. Alternately, you can focus your efforts on improving traffic from a location that represents a smaller piece of the pie.

2. Understand Customer Needs Through Keywords

Your keywords are the foundation of your Search Engine Optimization (SEO) strategy. Knowing which keywords are actually driving traffic to your website can help you better understand the problems or challenges that your target audience members are facing. Through identifying these keywords, you can refine your SEO strategy and make better connections with your audience.

If you want to use the Clickx app to monitor this information, you can visit the SEO section of your dashboard. Click on the Keywords section, where you will be shown a list of your keywords. You’ll see each one’s rank, URL, and number of searches. You can also see how your keywords compare in graph form:

Monitoring the success of your keywords can help you determine whether or not you’ve created a strong SEO strategy. Through tracking how you rank in your targeted searches compared to the number of individuals actually searching for those terms, you can identify if you’re reaching the right audience, or if they’re going to your competitors. You can then improve your ROI by focusing your efforts on the keywords that are drawing more attention, while removing less successful keywords from your strategy.

3. Establish Credibility Using Backlinks

When a search engine decides what content to display at the top of its results list, it typically looks for sources that are credible and provide information worth sharing. One of the ways they determine whether your content meets these criteria is through backlinks. Your backlinks, or links that lead to your website, help establish your authority and visibility online.

Within the Clickx app, you can monitor the number of backlinks you have and the overall authority you’ve established. To locate this information, you’ll want to visit the SEO portion of your dashboard. From there, you can select the Backlinks tab, where you’ll be shown an overview of your site’s total number of backlinks, as well as your Trust Flow and Citation Flow metrics.

If these numbers aren’t where you’d like them to be, it’s time to focus on securing high-quality backlinks to your website. When you’re able to understand who is linking to you and what content they found interesting, you can develop a stronger content strategy that attracts more leads. Additionally, you can monitor what high-value websites are linking to your pages and bringing in visitors, and leverage those connections.

Bonus: Monitor Lead Generation via Call Analytics

If your website encourages visitors to call your business directly, it can be difficult to monitor whether or not your content is successful. Most lead generation tracking systems simply monitor how well your pages are converting digital leads. It can be a challenge to monitor the jump your leads take from your website to the phone. Through monitoring call analytics, however, you can discover how effective your site is at converting this type of lead.

Clickx Call Analytics can help you monitor phone calls from various sources, including AdWords, offline marketing, and web traffic. To access this information, visit the Call Analytics tab under the Analytics section of your dashboard. Your call-related information will be displayed in a few different user-friendly graphs:

You can use the details found here to determine which campaigns are working well and which may need to be revised. When you understand which campaigns are appropriately generating new leads, you can invest your money in areas that you know will be successful. Phone tracking is an excellent way to improve your campaigns, and provide a better customer experience.

Conclusion

The Clickx app is a perfect tool for gaining insight into your leads and customers. However, if you’re only using this tool to track basic analytics such as page views, you’re selling your business short. To truly revolutionize your marketing and start meeting your profit targets more efficiently, you need to dig deeper into what the Clickx app’s analytics can tell you.

Let’s recap the four metrics you need to be tracking with Clickx:

Use referral traffic to understand how you’re attracting attention online.

Track popular keywords to know what problems, needs, or concerns your visitors are experiencing.

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Solomon Thimothy is the Co-founder of Clickx. Solomon began his career in marketing over ten years ago with a focus on helping businesses gain better visibility online by focusing on more exposure, more traffic and more leads. Follow him on twitter @sthimothy

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