Annual technology survey

The Annual Market Research Technology survey has been carried out by meaning every year since 2004. It is an independent survey, conceived and designed by meaning but financially supported each year by a third-party sponsor. For the last three years, it has been sponsored by FocusVision and prior to that its sponsors have included Confirmit and Globalpark. Until 2012 it was called the Annual MR Software Survey, but for its tenth year the name was changed to incorporate technology, to better reflect what the survey now covers, and the wide-ranging impact that all forms of technology now have on market and opinion research.

The survey provides a unique set of information and insights into software and the interplay of technology and methodology within the market research industry. It provides a snapshot of current usage and attitudes and predictions from practitioners, and identifies trends from a number of tracking questions that have been asked repeatedly across the years of the study. In addition to the tracking questions that appear each year, each survey for the past few years has included one-off questions on more specialised subject – usually exploring three or four themes of topical interest, and on occasion, revisiting a theme from a previous year.

2016 survey

The evolution of data visualisation, dashboards and infographics (update from 2011 and 2014)

MR’s embrace of storytelling in communicating data

Use of Big Data, social media data and other non-research data by research companies

The issues and barriers encountered in keeping up to data with developments in MR technology

2013 survey

• Smartphone and Tablet devices in research
• Voice of the Customer (VoC) and Customer Experience Management (CEM)
• Ten Years of Technical Innovation – taking the long view plus Research technology trends