Aegis Media to launch Isobar and Posterscope in Chennai

Aegis Media is gearing up to launch the group’s digital specialist Isobar, and out of home offering Posterscope, in Chennai. Hiring is in process and the launch will happen shortly, according to Ashish Bhasin, chairman (India) and chief executive officer (South East Asia), Aegis Media.

Aegis is also ramping up the Chennai operations of media specialist Carat Media, and will move to a new office premises in mid-June. Currently, a small team at the agency’s Chennai office handles the Air Asia account.

Another Aegis entity, Vizeum, has been present in Chennai since its national launch in June 2009. Its clientele includes TI Cycles, TTK Healthcare and Cholamandalam Finance, among others, accounting for the largest Aegis unit in the city.

With the new divisions and the ramp up of Carat, the headcount is expected to move up from 25 to 45 people, across Aegis units in the city. While Carat moves into new premises, Isobar and Posterscope will launch in another new office.

“We are moving to state-of-the-art offices in Chennai in addition to ramping up our operation by recruiting more people. Aegis Media will have around 45 people working in the group’s different verticals in Chennai,’’ explained Bhasin.