Why Concept Cars Are Launched? Everything You Need to Know!

Concept cars were first ever launched in 1938. A car that is just an experimental version of its newly added features is called as a concept car. These features could be of wide variety, depending upon the nature of that feature and usually these cars are showcased in an automotive show.

These cars never had a need to be labelled as concept cars in an auto show and it is mainly because the looks of such cars speak for themselves. The attractive and unique styling as well as radical designs associated with them do well-enough to get attention from the audience.

Why Concept Cars Are Made?

Many people wonder why concept cars are made. If you are one of them then here are some things that you should know, especially if you are very interested in concept cars.

There is No End to Creativity

Engineers never stop to plan for some innovations, they design a concept car to show that they and the brands are looking for better and more creative ways to make future cars. That’s another matter that either a concept car is a successful innovation or not. Even if it is not a successful launch, yet the outstanding and unique features exhibited by concept cars are not easy to be designed by a common man.

A Good Approach for Promotion of a Car

Launching the best concept cars at an Automotive Show can prove to be a good promotional strategy by a car brand in order to build hype for the launch of upcoming vehicles. As an auto show is a massive gathering of many people including many car manufacturers and media, this hype built in spectators could lead to some huge profit for a vehicle that is going to be launched finally after a span of time.

Important Factors for the Successful Launching

A concept car is a version that usually includes some experimental features. The decision of launching this vehicle as a final version of itself depends on many factors i.e.

Feedback of Clients: Many state-of-the-art features designed in a concept car don’t always get the buyer’s attraction. Sometimes, the inventive features of a concept car make it look like really hard to drive. For example, Ford Gyron was never brought into the intentions of producing it. A two-wheel car that had two seats side by side, it was a unique masterpiece to look at, but not a feasible one to drive everywhere.

Media Coverage: When a prototype is launched at an automotive show, the more it gets media coverage for itself, the better are the chances of bringing such a model in production.

Rules and Regulations: One of the most important factors that decides the launch of a concept car is the obligation of the laws and regulations of a country. It has happened many times that a concept car was rejected for production in a specific country at a large scale, because these prototypes fail the safety regulation tests or because they don’t fit well with the climate of that country.

Manufacturers: The final call for producing a concept vehicle at a massive scale is generally made by the manufacturing company of that car. Sometimes, launch of the concept cars helps the manufacturers to know the features that are actually impractical to build for a massive number of cars. And sometimes, after launching a vehicle, they get to know that there is more room for improvement with less complexities involved.

For example, Koenigsegg Regera, a concept car was showcased at Geneva Motor Show in 2015 and then next year it was presented as a production-ready version in the same auto show. The production version of this concept car included a change in its weight, since it was researched by the manufacturers that this car could bear all the same features as of the concept car with a low weight.

All the above mentioned and many other factors play an important role in making a decision for its successful production.

Features in a Concept Car

There is huge effort involved in building cars and concepts on which these vehicles are based. Concept vehicles vary from each other or from a typical car due to different technologies involved. Either these technologies are linked to the design of a car or it could be about the material used in the manufacturing. Car companies take years to do some research on these ideas and to do the testing before introducing a new concept car.

New styling of a car could be about having unique layouts such as a two-wheel car. And new technology of a concept car could be easily related to its engine that consumes less fuel or that works on electric batteries.

Mercedes-Benz Vision Tokyo – A Fantastic Concept Car

This concept car was launched at Tokyo motor show in 2015. It was quite a different automotive out of many other ones and what made it different from others was its autonomous driving feature.

A spatial experience from Mercedes-Benz came with many other features i.e. a spacious interior with a capability to fit in more than 5 passengers, upward-swinging doors, an oval shaped couch instead of conventional seating tradition, apps, maps and the entertainment system inside the car is presented as a hologram i.e. depict that it can be turned into a living space.

There have been many concept cars that successfully reach to main scale production, but those concepts cars that never make their way to a successful launch are redirected to a process where existing technical faults are brought under more observation so that these cars could be produced in a much better way.