A small marketing company in Waco, TX, was looking to drum up its decal business, so the owner decided to try a tactic that would get some attention. Photographing one of his female employees tied up and crumpled in a heap, he then turned that image

Tuesday September 10, 2013, 8:06 am
I just meant seeing a woman riding in back of a truck wouldn't be so bad, but I certainly think he could have come up with a more interesting decal to put on the truck!

Tuesday September 10, 2013, 1:18 pm
Signed in utter disgust; I forwarded this wildly. And the moron who had this brilliant idea cannot deny his own misogyny. He must transcend stupid if he has been surprised by the negative response. This isn't funny, it isn't free speech beyond advertising his own idiocy and I would love to have a constitutional scholar explain why it isn't somehow a component of condoning a hate crime.

Tuesday September 10, 2013, 2:45 pm
My question is why did the female employee do this?? Was she coerced, threatened with job loss?? I know of no woman who would smile at this, no of no mother or grandmother who would want her family to see this. In short, this is reprehensible and fosters bullies and abusers. Wonder if the business owner is either - or both...

Tuesday September 10, 2013, 3:22 pm
That man should be hog tied and dragged behind a truck with a decal that shows a picture of him tied up and crumpled in a heap. Noted, signed, twittered and google shared. Thanks Cher

Tuesday September 10, 2013, 3:41 pm
Only in a state dominated by the extreme right would one ever see something this shocking. Clearly, the thing that produced the decal thinks it's acceptable. That thing should be prosecuted for promoting rape, murder, and hate crimes. It clearly has no respect for women, and it'scomments reveal a level of ignorance that is simply beyond comprehension.

Tuesday September 10, 2013, 5:21 pm
Honestly I think this is really clever. Not only is the controversy bringing the conpanies name into the spotlight world wide but the decal will sure make people look twice at your car. Grow up people it is a clever publicity stunt and a picture, no worse but far more creative then a stuffed arm hanging out of the boot.

Tuesday September 10, 2013, 5:24 pm
How would the moron who came up with this feel if his wife or girlfriend, or relative was kidnapped, bound and put in a basement dungeon? The Castro case is recent, but in Philly almost 40 years ago we had the Ira Einhorn kidnap and murder case. I can't believe almost 50 years later women still have to put up with ignorant, violent, sexist imagery like this! This guy needs to grow a brain or get his head out of his ass!

Tuesday September 10, 2013, 5:28 pm
What I find disturbing is his female employee who allowed herself to be humiliated like this. What kind of self esteem does this lady have, I think almost none. Until we women stand up and say "hell no" to this kind of sick intimidation this will continue especially in misogynistic states like TX.

Tuesday September 10, 2013, 8:02 pm
Things like this seem to be getting worse instead of better. I guess it's a backlash against the independent women. If women went back to 1950's thinking would it make a difference??

Tuesday September 10, 2013, 10:56 pm
Thank you for finding this and bringing it to our attention.
Representations in ads are VERY important in shaping people's perceptions, and the culture as a whole.
I guess we have a LONG ways to go, to make Violence against women unacceptable.

I am not surprised that the female employee was willing to go along with it. She appears to be quite young, is probably grateful to have a job at all; and is herself a part of the culture that still thinks this is "humorous". Not all young people have been reached by Feminism.

Thursday September 12, 2013, 9:43 am
Brad Kolb, who came up with idea, told news station KWTX his decal has gotten his business a lot of attention, albeit some of it negative. "I wasn't expecting the reactions we got, nor do we condone this by any means."
Well, sure, that's because he isn't the one who in real life that would be affected by this.
Just wondering what in this person's life experience would lead him to think that this was a good idea much less acceptable?
That woman could be his mother, grandmother (at that age) and if he has one wife or daughter. Still funny?

I get that advertising is supposed to attract attention, positive or negative. But some things, just because you can, doesn't mean that you should. What's interesting is that the article says that there is a spike in business. So, then, the local male population must be on board with this.... nice. But, He doesn't get the connotation of what this means to women, or just doesn't care. Maybe that's the local humor there, I don't know. Obviously he doesn't care about female business which I'm guessing is not his target audience. Too much ropping and male bonding, Brad. You need to get out more. Woman are not your cattle or property anymore.

So, now when some screwball sees this on the road and thinks that this is a fantastic idea and actually does this, does Brad get to be liable for suggesting the possibility" How would he feel then? Still humorous?