I am watching the late night rerun of 8 Out Of 10 Cats on the telly, and I have a complaint. Carr has just said that: “It’s true. 68 percent preferred brains to beauty.” No Carr. If you join me in thinking about this, Carr, what you will realise is that 68 percent of people said they preferred brains to beauty.

Time was when we ordinaries just had to put up with media distortions of this kind, but now, the internet has changed the balance of power. We can now shout back at our tellies, and be heard. The world will never be the same again.