Well it would be different to see the game released on schedule, rather than the typical 1 week delay (or in VCS' case, 2 weeks), but nah, that's not going to be part of the "difference". Rockstar is referring to gameplay, etc when they say that.

I would love for them to do something like this close to me... Except I live in Canada. They're more likely to do this kind of stunt in Canada in Vancouver.

Still, this is exciting. I just hope they don't sell out and do in-game ads for actual companies. It adds realism, but Cok-O-Pops are so much more funny than Corn-Flakes.
Sprunk is just that much better than Sprite.

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Originally Posted by Don

There's loads of other fish in the sea. Stay out of the whales. Fucking fatties.

Lets sell Sprunk, an become rich tycoons
That big sign clearly says " coming soon " october is not soon
So what now, early release ?

It could mean the info on it is coming soon.

It's also possible it's still reffering to the games release, but remember, lots of things say "coming soon", sometimes even a year in advance, for movies and games n stuff. It could just be exaggerated a bit.