The London-born fashion designer will be presenting an exclusive runway show, featuring his S/S 2019 collection in Florence.

“Craig Green’s collection reveal many of the critical success factors for those who make fashion today”, says Lapo Cianchi, Pitti Immagine Director of Communications & Events, “and specifically his ability to innovate menswear “codes” – even radically, without losing track of the contemporary market’s dynamics. We have been monitoring the development of his style that mixes workwear influences and futuristic shapes, sculptural silhouettes and function. We are thrilled to have Craig Green at Pitti Uomo so that he can show us all the modern elegance of his vision in a spectacular event.”

“I’m honoured to be invited to show my collection as the guest designer of Pitti Immagine Uomo 94, joining the incredible list of designers who have participated previously” – says Craig Green.

Green’s work also resonates within wider creative spheres. His designs have been featured in a range of major exhibits including the Metropolitan Museum of Art’s ‘China: Through the Looking Glass’ in 2015, and 2018’s forthcoming ‘HEAVENLY BODIES: Fashion and the Catholic imagination.’

Green’s accolades include British Menswear Designer at the Fashion Awards 2016 & 2017, the BFC/GQ Designer Menswear Fund prize 2016 and Emerging Menswear Designer at the British Fashion Awards 2014.