#3 - Often site owners forget the importance of building link authority for their inner pages. Though Home page has more weight, but by deep linking your inner pages, you can improve your overall SEO score. To build high page authority for your website you need to increase the page authority of the inner pages as well. Also, inner page links tend to be more relevant, and its easy to build higher page authority for that particular page.

#12 - Curbed.com, the popular American real-estate site has a perfect mix of celebrity and local listings.

Also, wanted to add Guest posting on authority sites to get more customers.

Writing content that is more customer-centric than sales-centric or SEO-centric is the way to do it. Content that solves the pain points of its target audience, educate them and engage them, is the need of the day.

Even the recent Google Hummingbird update pays more emphasis on in-depth articles. Creating evergreen content is again a timeless way to create content that ranks well in Google.

Though you have it all covered step-by-step, I would also like to add social media marketing into the mix. It’s a known fact that the more shares your content gets, the more relevant and popular it will be in Google. And, social media is a comparatively faster way to get your content noticed.

No doubts, content marketing is the future. It ultimately boils down to crafting compelling content that other people want to share.

Great post Mackenzie! Most of the people don’t realize that there isn’t a magic trick for building & managing a community. In my last few posts, I have discussed the value of community management and the big picture objectives and action plan to get there.