Crisis-Optimized Consumer Content

Though most travel is paused, Visit California is busy producing and surfacing digital content to remind travelers of the many California experiences that await them once the state reopens for business. These videos, blog posts and social media feature content that inspires engagement with California destinations today while promoting future travel.

Choose from more than 40 stunning backgrounds featuring destinations throughout the state. In addition, Visit California is promoting Zoom backgrounds from industry partners.

Visit California Instagram

People stuck at home are hungry for appealing visual content, which is reflected in the high traffic to social media platforms such as Instagram. Visit California is sharing inspiring moments of beauty that conjure dreams of California travel and reinforce social campaigns such as #CATakeoutTuesday.

CA Now Top Blog Posts

Take inspiration from these popular California Now blog posts, which showcase the variety of creative ways California’s tourism industry is reaching travelers stuck at home.