"Many of the 'killer apps' will be innovative and disruptive industry-focused solutions, created and marketed on industry-specific cloud services platforms and marketplaces, run by leaders in each industry seeking to attract communities of thousands of innovators to create valuable new services. Line-of-business (LOB) executives will drive many of these cloud investments, as cloud services become much more valuable and strategic to enterprises," says Chris Morris, vice president, Cloud Services and Technology, IDC Asia/Pacific.