Processing and applying feedback from users - Learn what to do with reviews from app stores, social media, and in-app feedback

Using mobile analytics - Understand and plan, based on data emitted from the running app

Whatever style of mobile analytics you decide to use, the testing perspective described in this ebook will give you the consistency and confidence to launch mobile apps where the stakes are high.

Mobile apps are transforming banking, where 60 percent of smartphone and tablet users report that mobile banking capabilities are “important” or “extremely important” in the decision to choose a new bank.

Mobile apps are how we schedule meetings, update them, and record meeting notes while on the move outside a typical office.

Apps simply need to work, and users call the shots! Their perceptions can make or break a mobile app, as their widely shared experiences influence a massive audience. You want to be able to reach potentially millions of customers with the apps customers truly value.

Download this 161-page book designed to help you learn ways to improve the testing of your mobile apps, particularly using mobile analytics as a key source of information.

Table of contents

ABOUT THE AUTHORS

Julian Harty - 7

Antoine Aymer - 9

INTRODUCTION

User Experience Is Everything - 12

Does Mobile Testing Really Matter at All? - 13

Time to Look at Mobile Analytics - 15

What Will You Gain from Reading this Book? - 16

HOW READY ARE YOU FOR MOBILE TESTING?

Fragmentation, or Godzilla in the Room! - 20

Measuring Quality So It Can Be Improved - 25

The Virtues of Virtual Devices - 28

TESTING DISCIPLINES

From Manual to Interactive Testing - 37

The Mandate for Automation - 42

Pleading Performance in the Court of User Experience - 47

Summary of the Testing Disciplines - 51

FOUR PROVEN WAYS TO BOOST

APP TESTING

1) Better Testing - 53

2) Test Automation and Continuous Automated Testing - 57

3) Scaling Testing - 59

4) Static Analysis - 61

Limitations of These Four Proven Ways - 62

UNDERSTANDING MOBILE ANALYTICS AND FEEDBACK

Mobile Analytics Can Improve Mobile Apps - 66

An Overview of Analytics - 67

Processing Feedback - 70

Applying Analytics - 77

Analytics for Mobile Apps - 79

Complementary Data - 100

Summary of Mobile Analytics - 103

CONFLUENCE BETWEEN MOBILE ANALYTICS AND SOFTWARE TESTING

Introduction - 105

Examples of How Using Mobile Analytics Can Help Users and the Business - 109

Processing and applying feedback from users - Learn what to do with reviews from app stores, social media, and in-app feedback

Using mobile analytics - Understand and plan, based on data emitted from the running app

Whatever style of mobile analytics you decide to use, the testing perspective described in this ebook will give you the consistency and confidence to launch mobile apps where the stakes are high.

Mobile apps are transforming banking, where 60 percent of smartphone and tablet users report that mobile banking capabilities are “important” or “extremely important” in the decision to choose a new bank.

Mobile apps are how we schedule meetings, update them, and record meeting notes while on the move outside a typical office.

Apps simply need to work, and users call the shots! Their perceptions can make or break a mobile app, as their widely shared experiences influence a massive audience. You want to be able to reach potentially millions of customers with the apps customers truly value.

Download this 161-page book designed to help you learn ways to improve the testing of your mobile apps, particularly using mobile analytics as a key source of information.

Table of contents

ABOUT THE AUTHORS

Julian Harty - 7

Antoine Aymer - 9

INTRODUCTION

User Experience Is Everything - 12

Does Mobile Testing Really Matter at All? - 13

Time to Look at Mobile Analytics - 15

What Will You Gain from Reading this Book? - 16

HOW READY ARE YOU FOR MOBILE TESTING?

Fragmentation, or Godzilla in the Room! - 20

Measuring Quality So It Can Be Improved - 25

The Virtues of Virtual Devices - 28

TESTING DISCIPLINES

From Manual to Interactive Testing - 37

The Mandate for Automation - 42

Pleading Performance in the Court of User Experience - 47

Summary of the Testing Disciplines - 51

FOUR PROVEN WAYS TO BOOST

APP TESTING

1) Better Testing - 53

2) Test Automation and Continuous Automated Testing - 57

3) Scaling Testing - 59

4) Static Analysis - 61

Limitations of These Four Proven Ways - 62

UNDERSTANDING MOBILE ANALYTICS AND FEEDBACK

Mobile Analytics Can Improve Mobile Apps - 66

An Overview of Analytics - 67

Processing Feedback - 70

Applying Analytics - 77

Analytics for Mobile Apps - 79

Complementary Data - 100

Summary of Mobile Analytics - 103

CONFLUENCE BETWEEN MOBILE ANALYTICS AND SOFTWARE TESTING

Introduction - 105

Examples of How Using Mobile Analytics Can Help Users and the Business - 109