When you think about it, this could be the breakthrough that companies have been looking for. Corporations have been able to monetize practically every part of the day (early morning coffee, breakfast, lunch, dinner, snacks, late night snacks... And media all the time. But there has always been that eight hours or so that can't be touched. Now we have a product that cracks that last great market - sleep!

Science fiction fans may recall the recent novel Starfish, in which Peter Watts talks about the lucid dreamer, a machine that helps people get the sweet dreams they want. Also, see the original article here.

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