CarSaver Partners with Wal-Mart, January Car Sales Forecast, and more…

Forecast: January Forecast Calls for Low Sales, High Inventory (Edmunds)

The U.S. automotive industry is expected to a have a slow start in the new year, with January light-vehicle sales down 4.4% from like-2016. The WardsAuto forecast calls for 1.107 million LVs to be delivered over 24 selling days, resulting in a 46,109-unit daily sales rate compared with 48,226 in prior-year (also 24 days). The lackluster outcome will follow record-high sales in December due to heavy holiday promotions at the end of the month, which created a pull-ahead effect on potential.

Wal-Mart Stores Inc., the nation’s largest retailer, is jumping into car sales through a partnership with CarSaver, an online automotive retail platform. CarSaver, in turn, is setting up partnerships with dealership groups, including AutoNation Inc., the nation’s largest new-vehicle retailer.

CarSaver will launch the program April 1 at select Wal-Mart Supercenters in four markets: Houston, Dallas, Phoenix and Oklahoma City.

Today, YouTube isn’t the only channel to upload your dealership’s walkarounds and model line videos. In 2014, Mark Zuckerberg said, “In five years most of Facebook will be video.”

There’s no question: video trumps image and text posts on Facebook. In fact, video posts have 135% greater organic reach on the platform than photo posts (no doubt thanks to new features like related videos, auto plays, and picture-in-picture to help boost views).

Ryan is a creative, resourceful, and resilient B2B sales and marketing technologist who works with people and businesses on a variety of levels to help elevate their game, their brand, and their businesses. Text ‘autoconversion’ to 555888 to opt in and receive text communications from Ryan @ AutoConversion.

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Ryan Gerardi

Seasoned sales and marketing professional dedicated to being a steward to innovators in the auto industry and beyond that integrate proven methodologies designed to bridge the elusive gaps between auto makers, auto dealers, auto shoppers, and auto enthusiasts.