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Campaigner API

Campaigner Elements®

Campaigner Elements lets you drive email marketing and leverage a new powerful API for list, contact and campaign management, as well as report on “Big Data”.

Manage Your Contacts

Analyze your “Big Data” to correctly identify and reach contacts for better campaign results. Managing contacts is critical to correctly identifying and reaching subscribers who are most likely to make use of your campaigns.

Keep Contacts Current

Campaigner Elements provides several ways to add contacts. You can update attributes for contacts such as birth dates or email addresses to help you keep your stored contact information current.

Campaigner’s Powerful API

Contact management is a prime example of the power of Campaigner Elements. Upload thousands, or even millions, of contacts in a single hour. In a world where “Big Data’ is often problematic, Campaigner Elements has the resources and scalability to meet your needs.

Targeted Email Campaigns

Information that you record about contacts can help you target those for specific segments, such as women with family incomes greater than $75,000, or men who travel more than five times per year for business.

Drive Customer Purchases

When combined with business intelligence and reporting, the segmentation available with Campaigner Elements list management provides a detailed analysis of how to reach and drive customers toward purchase.

Flexible Segmentation

Successful campaigns are based on the ability to group customers based on likes, dislikes and personal attributes, and then create targeted campaigns to meet that group’s needs. Campaigner boasts one of the industry’s most flexible segmentation engines, capable of many logical comparison operations that most email service providers have not yet attempted.

API Automation

The powerful Campaigner Elements segmentation engine available via API automates the frequently used tasks associated with list management including creating or deleting mailing lists and both dynamic and static segments.

Manage Your Email Campaigns

Seize opportunities more quickly by using custom applications to create and send tests and full-blown campaigns and workflows from anywhere. Campaigner Elements lets you quickly integrate aspects of campaigns into your business applications or processes.

Communicate to Customers

Managing campaigns and tracking results helps to determine how successful campaigns or specific campaign elements are in communicating messages to contacts and subscribers.

Automate Campaigns

Campaigner Elements enables you to send campaigns, determine the number of times a campaign was run and generate a list of campaigns, among other tasks. In addition, campaigns can be scheduled or triggered based on times or events, and customers can receive automated drip campaigns or workflow communications.

Campaign Insight

With Campaigner Elements, email marketing campaign testing generates more insightful results. For example, learn which recipients open messages with coupons more often than those who receive campaigns promoting in-store discounts.

The Importance of CRM Integration

Real-Time Connection: Instead of exporting lists from your CRM and importing them into an email marketing tool, the email marketing tool can be used to query the database directly. This is more efficient and saves staff time. Also, lists are generated in real-time rather than being hours or days old.

Greater Segmentation: Dynamic content can be based on CRM data (such as products purchased or contact demographics), as well as on click-through data from previous emails. More relevant content means more effective emails and fewer unsubscribes.

Improved List Maintenance: Your sales reps can see bounces and unsubscribes right in the database. Does a bounce mean that a key contact has left the customer or prospect organization? Or does it just mean that the address was incorrectly typed into the CRM system? The sales department can queue up a calling campaign to acquire valid email addresses based on bounced email information that can be viewed in CRM.

Subscription Management: You’ll now have a single point of subscription management. All subscribes and unsubscribes are right on the CRM contact screen. You’ll never miss emailing a new prospect that’s in your CRM but not in the email marketing database. Manage a contact’s preferences for various types of communications (i.e., newsletters, tech updates, etc.)

Searchable Online Help

If you have an active Campaigner SMTP Relay account you may use our online searchable help located on our support page to find the answers you are looking for. Click here to visit our support page — just type your question or keyword in the box below.

API Support

Are you a Campaigner customer with an API support question? If so, you may call us at 1-888-845-4544, email us at support@campaigner.com, or reach out to our Live Chat Support between 9 a.m. and 5 p.m. EST.