Evan Williams Honey Reserve?

There was a blurb in today's Atlanta paper about Beam's Red Stag. In the same article, there was mention of Heaven Hill introducing an Evan Williams bourbon with honey flavoring in it. They will introduce it as Evan Williams Honey Reserve, this September. I have searched here, but couldn't find any mention of it. Did I miss something? I didn't see anything on the HH website, either. Anybody know what's up with this?

Re: Evan Williams Honey Reserve?

The AP story about Red Stag was the first I'd heard of the flavored Evan Williams, although last year they brought out two flavors of Georgia Moon and they talked then about how flavors are a significant trend. Here's the full quote from the AP piece:

"Heaven Hill Distilleries Inc., which plans to mix honey flavoring into its popular Evan Williams bourbon and call it Evan Williams Honey Reserve, come September, has offered Evan Williams Holiday Egg Nog in season since the early 1990s, spokesman Larry Kass said."