Elana Bruinsma cut her teeth as an aesthetician at an Aveda salon and spa in her native Colorado and, most recently, for five years at Seattle’s The Wax Bar before opening her own digs, Elana at Tangerine Spa Studio (Wallingford, 4421 Wallingford Ave. N; 719.963.9960) last fall.

But it isn’t the ladies who inspired her latest signature service, the gent-specific beard treatment, which she affectionally calls “the urban lumberjack facial” ($90/60-minute session).

“This city has the men with the best beards,” Bruinsma says.

In addition to cleansing and conditioning the beard, the treatment also includes exfoliating and extractions of the skin underneath the beard, along with a neck, shoulder, hand, arm and scalp massage. From an urban lumberjack to an office jockey, what man wouldn’t love a little pampering like that?