A complex story, told simply

Centigrade Public Relations worked closely with the Historic Vehicle Association (HVA) to communicate the announcement of the first Mercedes-Benz 300 SL sold and delivered in the U.S. Serial number 198 040 4500003 will be recorded under the Secretary of the Interior’s Standards for Heritage Documentation. This documentation will be permanently archived in the U.S. Library of Congress.

Centigrade collaborated with HVA’s historian, communicated with the owner of the car, crafted a quote for a representative of the Department of the Interior and worked in tandem with representatives from Mercedes-Benz USA to ensure accuracy and consistency of message.

Centigrade also developed the press release and managed its distribution, resulting in top media placements.