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Verizon Communications' new humorous DSL ads from Draft, New York, aren't getting many laughs from consumers, according to USA TODAY's Ad Track poll. Just 9% of those people who were familiar with the ads reported liking them "a lot," versus the Ad Track average of 21%; however, 20% of respondents ages 30 to 39 said they liked them "a lot."

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Saatchi & Saatchi's new campaign for Tide, which emphasizes the emotional response to clothing over the chore of doing laundry, is resonating with adults ages 30 to 49, according to USA TODAY's Ad Track poll. The survey found that 25% of consumers 30 to 49 liked the spots "a lot," compared to the Ad Track average of 21%; but only 17% of all adults polled said they liked the ads "a lot."

Verizon's new humorous DSL ads from Draft, New York, aren't getting many laughs from consumers, according to USA TODAY's Ad Track poll. Just 9% of those people who were familiar with the ads reported liking them "a lot," versus the Ad Track average of 21%; however, 20% of respondents ages 30 to 39 said they liked them "a lot."

The second phase of Wieden + Kennedy's "Coke Side of Life" campaign for Coca-Cola is striking a positive chord with participants in a USA TODAY Ad Track poll. About 26% of those familiar with the spots, which seek to portray Coke as "happiness in a bottle," liked them "a lot," versus the Ad Track average of 21%, and 26% viewed the ads as "very effective," compared to the Ad Track average of 20%.

A new spot for Nike's Zoom LeBron III shoe from Wieden + Kennedy, Portland, Ore., successfully taps the youthful appeal of 21-year-old NBA star LeBron James: Of the 18- to 24-year-olds surveyed in a USA TODAY Ad Track poll, 31% said they liked the ads "a lot." The spot, whose storyline highlights James' four "personalities" (youth, wisdom, business and athleticism), was developed on- and off- the basketball court with input from the Cleveland Cavaliers player.

A new spot for Nike's Zoom LeBron III shoe from Wieden + Kennedy, Portland, Ore., successfully taps the youthful appeal of 21-year-old NBA star LeBron James: Of the 18- to 24-year-olds surveyed in a USA TODAY Ad Track poll, 31% said they liked the ads "a lot." The spot, whose storyline highlights James' four "personalities" (youth, wisdom, business and athleticism), was developed on- and off- the basketball court with input from the Cleveland Cavaliers player.