How to Grow an Online Business

Hey, it’s Chris Duncan here. I’m on this beautiful beach and today I’m speaking to all of you entrepreneurs out there who want to build a business online.

You want to take your business from wherever it is and you want to explode it.

You want to be able to spend time on a beach hanging out at a beautiful place like this on a Monday morning.

I’m coming at you today with a live Total Freedom session for all the entrepreneurs. This is what I want to say to every single one of you. I want to say to you: There are only 5 metrics to grow any business and it doesn’t matter what business you have, there’s only five. If you want to grow online, if you want to take your business and your company to the next level, if you want to explode your brand, then make sure you listen to what I’m going to share today because today, I’m going to be dropping it to you straight. This is going to come out of my very next book, which is coming out later this month, which is the Freedom Business Explosion. Let me share this with every single one of you. You have the power right now to build an absolutely magnificent business online. You have the power to build a brand. Let me share with you the five metrics, then I’m going to go through them in detail. The metrics are:

attention

leads

clients

sales percentage

frequency

I’m going to go through every single one of these. Here’s what you got to understand. Every one of these is a mover, it’s a needle mover, it’s a shaker. If you just move just one, your business will go to the next level.

If you move all five, it’s going to be exponential growth and I need you to understand that’s exactly how it goes.

Let’s share the first one.

The first one is attention.

The question I’ve got to ask you is:

Are you getting enough attention online?

Are you getting enough people to see your business, your brand?

Are you putting yourself out there enough?

Are you spending enough on your social media advertising?

Are you doing enough video?

Are enough people buying your books?

How many events, networking events, how many times do people hear about you and your business and your message?

Here’s what’s really important. What do people think of your brand? When they think of you and they think of your brand, what do they actually think of?

I think that’s a really important question because when you’re getting everyone’s attention, it’s got to be like this, total freedom. My brand is everywhere. I want to ask you, what does your brand stand for? You’re getting people’s attention, but what does it actually stand for? That’s attention. It’s number one. If you do nothing else but increase your attention that you’re getting online, your business is going to increase.

The second thing is your leads percentage.

What’s really interesting is there’s so many of us that can get attention online. We can get people, we can do videos, we can get blogs read, we can get our social medial blowing up, but how much of us are actually getting leads? Let’s get very, very clear on what a lead is. A lead is somebody that subscribed to you, whether:

they’ve subscribed to your email lists

they’ve given you their phone number

they’ve liked a page of yours

they’ve done some sort of subscription

Meaning this, you can actually push out your message to them. You can push it and this is super important. This is the second percentage. You’ve got to ask yourself, how many people are seeing my message that’s attention, but now out of all of that, you know that ocean, that amazing amount of people that are seeing. How many area actually subscribing? How many emails are you getting? Now there’s a few big tips that I can give you in how to actually improve this. I’m not going to go into that in today’s video, but I will in one of the next videos.

The next thing is from leads to sales.

Your percentage between how many people are actually subscribing to your channel, following you on Facebook or YouTube or your Periscope. How many people are actually, actually moving from the leads into actually becoming a client? This is just sales percentage. Most people don’t focus on their sales percentage enough, especially online. They’re so busy focusing on all these other things or they focus on it way, way, way too much. That’s what I want you to know. It is super cool, it is super cool to be able to give somebody your product and have them pay for it because if you know that your product solves a problem, if you know their problem that it solves is worth ten, twenty, thirty times more than anything you’ll charge. Look, it is your duty to make sure that you get that product and have them purchase it. You need to improve your sales. Let’s just look at the first three. If you improve the amount of attention you get, your business will improve. If you improve the amount of people that go from attention to leads to subscribing to you, your business will improve. If you improve from your leads to your sales, your business will improve. Now there’s two more.

The next one is your actual percent that’s left, your profit percentage.

What’s left at the end. If you do nothing else but improve the ability for you to deliver your product and have a higher profit margin, a higher percentage left over, your business will explode. I can show you how to do this. There’s five parts that I’m going to be sharing or five different ways to have a product path that’s coming out in my new book and I’ll probably put on another video coming up soon. You’ve got to understand this. If you can deliver your product or service with less cost or you can add in more value and charge more, you’re going to have a higher profit percentage, which is a huge, huge, huge thing.

The last percentage is this is that the frequency.

The number of times that somebody buys. Let me share this with you. If you can have somebody purchase once, you’re doing good. Once a month, you’re doing way better. I need you to understand, there’s very, very few ways, but very important ways that you must be getting people to purchase multiple times. Your best customers and the easiest money you can make are people who have already spent with you. In fact, at Christmas time, at any time, whenever there’s a celebration, it’s a great time for you to give a gift and inspire more people that have already spent with you to spend more. I’m sending you some love for Total Freedom TV, for your mind, for your time, for your life and today. I’m talking to you from Santa Monica. Behind me is the pier, beautiful pier. I’m sure you can see it there. I’m hanging out on a Monday morning, shooting this video for all of you guys. I want every single one of you, business owners to know this.

It is your job first, to improve your income.

Once you can improve your income dramatically and that’s the five metrics that I told you. Next is to build a team.

And then build a mission so that you can truly do what matters to you.