Sales Simulation Training

Sales simulation training is another term used to describe the process of role playing. Find out about sales simulation training with help from the chief operating officer of American Eagle Financial Services Inc. in this free video clip.

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Welcome, this is Lloyd Loften. Today, we're gonna talk about sales simulation training. When you're designing a simulation training, in other words role playing training, there's a few points you want to keep in mind. Number one, adults learn more when they are actively involved in training. There's an old Chinese proverb that says, when does the teacher arrive? Well when the student learns. Nobody wants to come to a classroom and be lectured to. So make sure you involve your students. Adults learn better if they are neither criticized nor judged. The truth is, sales people are gonna sell the way they sell. They won't do anything any different than they can see themself doing it. So by criticizing them, all you do is put them in a position of emotional defense, so that they don't ask questions. The training process has to be an effective, in other words emotional, as well as cognitive thinking process. Don't provide the answers for your students, let them come up with their own answers and then explore why they thought that way. So what are some key principles? Well, you want to make sure you train your sales people in the things you want them to do the most in the order you want them to do it. And that's how you come up with a sales simulation training.