And the 31-year-old shocked workers in the local Sue Ryder shop with his generosity as he donated the entire contents of his house including bespoke furniture, fittings, Albion kits and even kitchen utensils which will raise thousands of pounds for people with serious illnesses.

There was so much stuff that they to split the haul between several branches - taking six hours to clear the items from the house.

Employee Tracey Evans told the Birmingham Mail that at first staff thought it was a wind-up when Rosenberg called.

(Photo: Laurence Griffiths)

“I wasn’t a West Brom fan before, but I am now," said a delighted Tracey. “When we had finished there were just the beds left for them to sleep in.

“They even offered us a 20 foot trampoline in the back garden, but we had nowhere to put it.

“It is all good stuff – a lot of the furniture is minimalistic.

“We really are so grateful because we are so desperate for furniture.

“As a charity, we have to sell items at a low price, but we expect the donation to fetch around £3,500.”

“He and his wife were wonderful. I think it is really nice that he thought about our charity.”