I think this may be painted with too broad a brush: certainly insurance companies have never been particularly "connected" or engaged, but good agents always have been (I've always called this a "relationship business"). Still, better late than never, right?

"Usage of social media has not been standardized within the insurance industry yet ... it seems that social media is a boon to underwriters and claims adjusters"

Indeed. one has only to look to our example above to see how adjusters have made use of the tech. On the other hand, it seems that carriers (American ones, at least) are already behind the 8-ball:

I think this may be painted with too broad a brush: certainly insurance companies have never been particularly "connected" or engaged, but good agents always have been (I've always called this a "relationship business"). Still, better late than never, right?

"Usage of social media has not been standardized within the insurance industry yet ... it seems that social media is a boon to underwriters and claims adjusters"

Indeed. one has only to look to our example above to see how adjusters have made use of the tech. On the other hand, it seems that carriers (American ones, at least) are already behind the 8-ball: