Digital signage is taking off in a big way, which is motivating many solution providers to look for ways to differentiate themselves in an increasingly competitive market environment. Digital signage is a cross-industry phenomenon, with retail, corporate, transportation, healthcare and hospitality as top market segments, and each has rather unique communications and business objectives.

This diversity presents opportunities for system integrators, content management software (CMS) vendors and other solution providers who are able to satisfy particular end-user requirements by offering cutting-edge capabilities.

Digital signage usage continues to grow because its leading segments are demonstrating a proven ability to attract and reach large audiences with diverse demographics. The industry had been increasing at about a 40 percent Compound Annual Growth Rate (CAGR), though most analysts are now forecasting a 35 percent CAGR for the next few years. Utilizing 2010 actual shipments and a conservative CAGR of 26 percent, Intel’s model for the digital signage market predicts growth of 10 million media players and a corresponding 22 million digital signs by 2015.

Solution providers looking to profit from this expanding market can increase the value proposition of digital signage by incorporating a number of Intel®-based solutions.