At the Hollywood Post Alliance (HPA) Awards Gala at the Skirball Cultural Center in Los Angeles, Panasonic received the Hollywood Post Alliance Engineering Excellence Award for its development of the AVC-Intra 100 video codec.

The file-based AVC-Intra video codec can achieve the compression ratio required to encode full-resolution, 10-bit independent (intra) frame HD video at 100Mb/s. The codec allows users to capture master-quality video with exceptional color depth and higher encoding efficiency. AVC-Intra is available in Panasonic’s new P2 HD VariCam camcorders (AJ-HPX2700 and AJ-HPX3700), AJ-HPX3000 P2 HD camcorder and the AJ-HPM110 P2 Mobile recorder/player. AVC-Intra is suitable for portable field acquisition as well as making master archives.

The Engineering Excellence Award was created to showcase and reward inventors, manufacturers, vendors and companies for outstanding product or technology offerings. Entries had to represent a significant step forward for the post-production industry and were open to any individual, group or company meeting the submission guidelines. In the past few years, interest in the engineering category has grown, and the HPA experienced a record number of entrants this year.

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