My top three event, at least! I was beyond excited about it beforehand and my expectations were fulfilled. The event was hosted by BRO Kommunikation (@BRO_KOMM), and the speakers were Henrik H. Poulsen (@HenrikHPoulsen), and Nikoline Christensen (@NikolineC). As Henrik’s Twitter-profile states, he’s tall and friendly. He has a way of capturing the audience with smiles, and wizard like facts that everyone needs to write down right away. I will take the highlights from the event and boil them down to how-to’s in blogging and networking.

How to blog

Be careful when choosing a headline! It can scare potential readers away.

Never be mystical or use wordplay in a headline. The reader won’t click, if it doesn’t make any sense!

Write about something people have an opinion about. Your content has to be entertaining!

Use precise words all the time. This will help your SEO.

Cut away all the noisy words aka. words of the devil which is often adverbs.

Use lists! They’re easy to read through.

Shorten down your sentences. If your message isn’t clear in eight words, it’s not good enough!

Check the length of your sentence by pressing enter after each punctuation. This will give you a visual of the length of your sentences.

Use 2-3 personas that represent your target audience.

How to network

Now networking can be scary because you might not know anyone. I’ve tried these tips out, and they work!

Don’t walk over to someone who’s standing alone! There’s probably a reason for that

Walk over to a group of three who isn’t facing each other. They’re an open group. See an example below.

Always choose a group with at least one of the opposite sex.

Fall into the conversation by saying: Can I have listen?

The example features a group of two instead of three but the rule of an open or closed group still applies. This is a closed group:

It is hard to break into this conversion, go for an open group if possible:

BRO Kommunikation is really great at writing blog posts and I recommend you take a look at their blog, Twitter or Facebook. Read tweets from this event by typing #smwcontent on Twitter. If you ‘d like to read my tweets from this event go to @Trine_Dalsgaard.