"Apprentice" star lashes out at his network mate and "NBC Nightly News" in the wake of broadcast slam.

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Donald Trump took to Twitter Wednesday in response to comments made by NBC's Brian Williams.

Updated at 2:36 PM EDT on Wednesday, Nov 7, 2012

Diane Sawyer, you're in luck. While the, um, buzz around the networks' election night coverage seems to have fallen squarely on the ABC newswoman's overly relaxed shoulders, Donald Trump has, with exactly as much measure and subtlety as we'd expect from an untrained pit bull, done his level best to put another anchor in the headlines today.

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Indeed, Trump seems to have found an outlet for his mounting upset over President Barack Obama's reelection victory, and Williams is it, as the NBC newsman is bearing the brunt of a series of increasingly volatile tweets directed his way.

Of course, in keeping with the schoolyard-taunts vibe of Trump's tweets, well, he started it.

The first salvo was fired on air by Williams last night, when the clearly reluctant news anchor read out Trump's tweets, which alternately referred to the election as a "sham," "injustice" and "travesty."

"Donald Trump has driven well past the last exit to relevance and veered into something closer to irresponsible," Williams said on air. Cut to this morning and the gloves came off.

Well, more off.

"@bwilliams knows that I think his newscast has become totally boring so he took a shot at me last night," began Trump's seriously lengthy diatribe. "The only thing more boring than @bwilliams newscast is his show Rock Center which is totally dying in the ratings--a disaster!

Apparently he was just warming up. (Though he shouldn't hold his breath for a response. While Williams set up a Twitter account and has over 140,000 followers, he has never sent a tweet.)

"Brian, if I'm 'well past the last exit to relevance' how come you spent so much time reading my tweets last night?" he said, before adding, "Brian--Thanks dummy--I picked up 70,000 twitter followers yesterday alone. Cable News just passed you in the ratings.

"Brian, I hope @NBCNightlyNews isn't paying you too much--look at what's happening to nightly news. Brian Williams was never a smart guy but always passes himself off as such. People will learn the truth!"

Yes, after that run of tweets, we hope the truth becomes pretty self-evident.