Changing Media Landscape blog is created by Resource Management Group as a public service. Online media has transformed the way consumers access info across the globe. It has created new opportunities but has also led to numerous challenges to traditional media particularly the print, broadcast and electronic media.. Being far more audience-focused and consumer-targeted than the traditional media, it gives value for money to advertisers. Email to rmgincorp@gmail.com for more info.

Monday, January 9, 2012

Generating Leads Through LinkedIn

So what can LinkedIn do for you and how can you start generating leads?

Before I venture into some of the lead generating activity suggestions,
please spend some time on your profile and settings. Make sure that your
profile is complete, that you are incorporating keywords in your titles
and descriptions, and above all, make sure that you describe yourself
in a way that clearly delivers the value in knowing you!

1. Grow your network: LinkedIn has tools that connect directly with
Outlook and has the ability to search other email accounts to see who
you know already on LinkedIn. If you don't connect your email program,
at least perform a monthly check for new contacts in your database for
who is on LinkedIn.

Tip: Every time you go to an event carry a small envelope with the date
and name of the event. Place all the cards you collect into that
envelope and when you get back to your office start reaching out to
those people to connect and use a personalized message such as 'it was
great meeting you yesterday at the EVENT, I would love to stay in touch
and see how we might be of service to one another."

2. Updates: there is a feature much like Twitter and Facebook that
allows you to post an update that will show up on your profile and in
network updates to your connections. Use it wisely.

3. Introductions: Give them, ask for them. The idea of 6 degrees of
separation is made apparent on LinkedIn. If there is a contact at a
particular company you seek, by searching on LinkedIn you will discover
who you already know that knows who you want to know. Introductions make
a cold call a warm call and a faster track to closing a sale.

4. Get Visible: LinkedIn provides updates to members you are connected
with. Some people adjust their updates to daily, some weekly but the
point is that delivered to your connection's inbox are updates and you
should find ways to have your name show up in those updates. Read on for
some suggestions on how to accomplish this.

5. Referrals: say thanks to someone - a vendor, partner, even a customer
- for a job well done or just acknowledging some special talent or
skill that had a positive impact. Chances are they will reciprocate. And
don't be shy about asking customers to write a recommendation but be
careful to ask only those who have actually worked with you and can
speak to your professional brilliance.

6. Groups: join groups that are relevant to your business and interests
and that you can contribute to meaningfully. Groups where your prospects
participate are a good place to start. Much like real life, hanging out
with the right people is a solid step toward successful connections.

7. Books: LinkedIn provides the opportunity to mention what you are
reading or have read with a short blurb regarding the book. I could
write volumes on why this is a pivotal tool but for now just let me say
that sharing this information is a really good idea.

8. Events: the events feature on LinkedIn lets you browse what is
happening and in some cases, people will actually make notation that
they are attending. You might just find that the person you are trying
to meet will be at an event in your area.

9. Slideshare: has expanded to not just power point decks but now
includes video and other documents. This is a great way to show off some
of that industry specific knowledge that no one knows you have.

10. Blogs: LinkedIn can automatically pull in your blog posts. If you
would like to grow your reader base, or just keep your contacts in the
know with the great material you are providing through your blog, don't
forget to activate this feature.

How You Can Use LinkedIn to Get Success in Your Business and
Professional Career? Why You Should Use It? Watch this Free Presentation
at: http://LinkedinSuccess.org

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About RMG

Resource Management Group provides a variety of services to its clients around the world. Its founder started with consultancy services in the 70’s in his personal capacity as marketing consultant and pioneered to establish National Marketing Consultants in the 80’s. RMG was conceived and launched in the 90’s. Today, RMG stands diversified into consultancy services, research writing services, international trade services and many more are on the anvil. It is poised to become one of the most diversified e-source home for its clients in all parts of the world.
Mission:
Our Corporate Mission is to serve the customers to the best of our resources in line with our Corporate Vision and Corporate Philosophy.
Vision:
Our Corporate Vision is to be among the top in every field of business activity that we engage in with undaunted commitment to excellence in developing, retaining and nurturing resources in the years ahead.
Philosophy:
Our Corporate Philosophy revolves around our dedication and commitment to ethics, norms and practices of good corporate governance worldwide.
Future Plans:
RMG is probably the first organization of its kind in Pakistan to incorporate in the United States of America as part of its global expansion programme. It is committed to become one of the top leaders in the business world of internet-based services.
Looking to the Future!
Mumtaz A. Piracha
Founder & President
www.rmgincorp.com

Disclaimer

This blog is sponsored by Resource Management Group as a public service project to disseminate knowledge and information obtained from online and offline sources. By doing so, Resource Management Group does not accept any liability whatsoever for the authenticity of the information nor does it recommend any source or kind of information and knowledge.