TOM FORD LIMITED-EDITION LIPS & BOYS LIP COLOR COLLECTION

Full Time FordNovember 14, 2014

The past few weeks (OK, months) there was talk of a rumored TOM FORD Beauty Lip Color Collection that would be released sometime in December. There was a lot of speculation about this possible secret collection, and a lot of rumors, but no official comment from the brand save for a sexy “Lips & Boys” teaser video.

Until today.

Early this morning, Women’s Wear Daily broke the news about LIPS AND BOYS, an exclusive limited-edition collection of 50 miniature sized lip colors inspired by (and named for) the men who have influenced Tom Ford’s life — both past and present. There is a lot to say about this launch as it is something quite unique, especially coming from a luxury brand like TOM FORD Beauty. In fact, when I first heard the details it occurred to me that this collection might break the internet on Black Friday — it is innovative and exciting, and I – like many others – can’t wait for the colors to become available!

“I like the idea of lipsticks named after boys. Why commit to one when you can have several?” — TOM FORD

TOM FORD presents LIPS AND BOYS, a first of its kind collection of lip colors named for the men he admires, from intimates to collaborators to men he finds inspiring.

Showcased in a sleek limited edition miniature lipstick case that is compact enough to fit inside the smallest of clutches, each lip transforming shade, from James to Henry and Stavros to Francesco, amplifies a woman’s individuality while generating an insatiable desire to try more than one.

WHY MINI’s?

I think the reasoning behind this collection of mini’s is quite fascinating. Mr. Ford spoke to WWD about the desire to be one of the top five luxury brands in the world and how they might achieve that goal:

“I think you get [to be one of the top 5 luxury brands in the world] by doing innovative, original things. Launching 50 shades of lipstick at once is already innovative, as is naming them after boys and making them miniature. People carry teeny-tiny little bags today, and are trying to fit their iPhone, money and a key. I think the idea of a small bag is modern, and you need to be able to fit a lipstick into that small space. It seems that there’s a trend these days to miniaturize things.”

WHY MEN?

“I’ve always loved that masculine-feminine thing,” the designer told WWD. “Obviously I’m not expecting a lot of men to wear the lipsticks, but I liked the concept. I love seeing a woman in a man’s suit. Why not have a lipstick named after a man? I could be perverse — and if I were still drinking a lot I’d be perverse, but I’m now a little more tame — but I’m not going to go there.”

Ha.

Love.

THE AD CAMPAIGN

The official campaign images and most recent teaser video feature the beautiful Sabrina Ioffreda. The teaser especially is a beautifully done piece of marketing – provocatively asking “why choose one” while Sabrina shows of various lip colors as she locks lips with some gorgeous men. The earlier teaser trailer video features model Aline Weber in a similar scenario. Rumor has it a longer video is due to be released later this month. Can’t wait!

This is such a wonderful collection. Clutch sizes are so appealing! What do you think will be the best course of action to getting these? I’m sure because of the lower price point, those who have not purchased at $50, will surely be all over this! So will I to add to my collection!

The collection is live on tomford.com as of 11/27 and some colors are already showing as SOLD OUT. I would recommend getting the colors you want asap… they will be online at various retailers on 12/1, but I don’t know if you want to wait for in-store. Quantities may be limited. Contact your favorite SA!

I was going to ask two questions, but then I reread the top of the post and saw that you had already answered one of them. Thank you for specifying which time zone! Your post is definitely the most thorough of any that I’ve seen. The other question I had was, do you know, or will you know, which shades are new versus which shades are the velvets and previously released ones? That’s what I’m wondering the most. It still won’t help me though – like everyone else – I want them all. Narrowing down my list will be impossible.Jenny recently posted…Dior Golden Reflections #046 5 Couleurs Eyeshadow Palette | Golden Shock Collection | Holiday 2014 | Swatches, Photos and Review

Hi Jenny, unfortunately I can’t help with that information, I wish I could. I have seen some posts online that list suspected previously released shades, but the numbers don’t seem to add up and TF Beauty hasn’t been able/willing to share that information yet. I was told that SAs would be trained on that info, but that is all I know so far.

I really would like to have the information on which ones are in the current collection and are just renamed and which are relaunches that are renamed. I want to get several of them but its confusing cause i have a tom ford lipstick collection already and i dont want to get the shades that i already have any info on this any one????

I already got me some boys. I ended up buying Alejandro, Giacomo, Francesco and Xavier. Unfortunately I couldn’t swatch Jack, because that colour wasn’t available in the Netherlands 🙁
Justin looked quite pink when I swatched it. Too bad the swatches online look so different compared to IRL.

I see you don’t monetize fulltimeford.com, don’t waste your traffic,
you can earn extra cash every month with new monetization method.
This is the best adsense alternative for any type of website (they approve all sites), for more details simply search in gooogle: murgrabia’s toolsBestPorter recently posted…BestPorter