Clearlife (Pty) Limited

Client Work Examples / Cases

Marketing Synchronicity / Sebastian Stock was approached by entreprenuers in late 2004 to assist them develop a product they had dreamed about for many years - convenient, waterproof, disposable toilet-seat covers.

All aspects of the product launch and development needed attention, most notably the product's feasibility, project financing, production facilities & machinery and the responsiveness of the retail trade to its potential launch.

The project lasted from 2004 to 2008. From beginning to end, Marketing Synchronicity was initimately involved in:

In-depth Desktop & Consumer Research

Market Size Estimation

A 5-Year Financial Plan

Negotiations with the Gijima Fund re European Union (EU) funding

Clearlife's Corporate Identity Development

Loo-gienic's Brand Identity Development

Advertising Agency Tenders

Advertising Campaign Development

Sales Agent Procurement

Listing Negotiations with large Retailer & Pharmacy Groups

Loo-gienic entered the South African consumer market in November / December 2008. Government sales and international markets were then explored before Marketing Synchronicity's involvement's came to an end.

"... I would recommend him to any company that is looking for a well-rounded, numerate and creative marketer, who puts 110% effort into all that he does." - Logan Naidoo, CEO Clearlife (Pty) Limited