Irish brand Button & Co. charms Dragons

Jewellery brand Button & Co. made its debut at IJL this year, after a successful two years in business after winning backing from hit TV show Dragon’s Den.

The brand’s collection of silver button jewellery can be strung on bracelets or pendant chains and can be collected and mixed and matched. It has already received positive interest from retailers in the UK, securing three stockists while at this week’s show.

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The Dunhill-based brand already has 30 stockists in the Republic of Ireland, one in New York and has five agents on the road working with retailers.

“We’re based on the tradition in Irish families of having a button box and the memories that certain buttons have from a time in your life and the clothing you wore during that time,” said founder Elaine-Sarah Comerford.

The designs are made in sterling silver and 9ct gold, and feature a variety of designs, with some pieces set with diamonds and colourful sapphires. “We wanted to create something stand-out among the other brands,” said Comerford.