Reports

Kantar IMRB’s reports have consistently set the bar for producing quality research on the media industry. Shedding light on changes in consumer behaviour, tracking their spending habits, and providing insights into their content consumption patterns, these reports have proved integral to decision-making, both for marketers/advertisers/media planners as well as content producers and media houses.

Smartphone Report

Stay updated with the consumer mobile trends and media consumption habits and understand the role of mobile as an influencer in the consumer’s path-to-purchase.