INNOVATION IN A GLASS: NEEDS ICE ONLY

NIO: A SUCCESSFUL AND INNOVATIVE START-UP

When: 25th January, from 17:00 to 18:00

Where: USI Executive Center, Blue Room

Keynote Speaker: Alessandro Palmarin

What:

NIO Cocktails is a start-up that was born from the idea to change consumer behaviour of cocktails amongst the public. Their ambitious mission is to make the perfect cocktail for every occasion and every place.
After years of experience in the sales realm of multinational corporations, with a particular focus on the retail word, Alessandro Palmarin decided to develop his business idea in creating a product aimed at satisfying this mission.
From this ambition, NIO Cocktails was born. The perfect drink in an ironic and innovative packaging, that permits consumption in every place. No experience necessary. All you need is a glass full of ice.
The product is for both the consumer and the professional market: both for the individual and hotel, restaurants, catering, wedding, communication agencies and event organizations.
NIO really represents an innovative and creative solution for their business.
Alessandro Palmarin is taking care of the coordination and development of the national and international market.

Alessandro Palmarin studied Economics and Business Management at Università Cattolica del Sacro Cuore, Milan.
He has an experience of 10 years in retail and corporate direction.
He started his career in 2008 at Calzedonia, then in 2012 moved to Levi’s and Vodafone.
In 2015 he covered the role of Sales director Monobrand Italy for Swaroski.
In July 2017 he decided to leave his comfort zone and the corporate world to follow his startup “NIO Cocktails “ created some months before with 3 associates.