The Survival of Paintball

Let face it people paintball isn't dying but its not growing either we need to think of ways to make it either more friendly or affordable or advertised. Post ways and reasons to expand the sport and more it more friendly/Affordable?
personally i think somehow we should put paintball in the xgames it most likely wont happen but it would be a game changer for paintball.

There are two ways to expand - cost and marketing. Cost is self explanatory. We need to make it cheaper so that it can compete with sports average families can afford on a regular basis. That's done primarily through a reduction in paint consumption per outing or a drop in manufacturing costs (the latter of which is unlikely to happen). Marketing is already being addressed by campaigns like the "play paintball" or "get sponsored like a pro" campaigns. Saying we need to get in the x games is like a homeless guy saying he needs to win the lottery. It's a pipe dream, not a plan. If you want to help the sport grow, get as many of your friends as you can to play, and play often.