Democracy in Action!

Thanks to all of TSADP members that emailed Kraft foods about the A1 Sauce commercial. In the commercial Kraft used someone who switched his prisoner number with someone on death row in order to get to eat a steak with A1 sauce. Here is the email I received from them today:

Hi Hooman,

Thank you for visiting http://www.kraftfoods.com/.Thank you for taking the time to share your comments regarding our mostrecent A1 commercial. This was an inadvertent oversight and we deeplyregret it. We are taking immediate steps to correct the situation andensure it doesn’t happen again. In fact, we are discontinuing the airingof this particular commercial temporarily in order to revise itappropriately.The ad was not meant to reflect real events or people on death row; it was anunfortunate oversight that we sincerely regret.We’re sorry if we offended you in any way. Thanks again for bringingthis to our attention. If you haven’t done so already, please add our site to your favoritesand visit us again soon!Jackie MalagonExecutive Representative