Yune Ho is the label of the same name by Yune Ho, the designer. Yune comes from Seoul, South Korea, and emigrated to New York City to study at the Parsons School of Design. After graduating, he began a career in the fashion industry, working with numerous well-known American fashion labels. Yune Ho is a New York City-based fashion company.

Yune Ho was born from the Japanese concept of Wabi-Sabi: Beauty in imperfect perfection. Although not exactly definable, the concept is based on an understanding of experience, circumstances and materiality at the moment. Yune Ho's unique tailoring, proportions, fit and construction provides the materiality, the variety of life experiences for the circumstance, and the combination of the two for the experience. Our clothing should be worn differently by different people; it should be a guide that expresses the many moods of the wearer: playfulness, melancholy, seriousness and joy. Our goal is to create a product that is more than the sum of its parts and is perfect for life.