Just a recent Cornell grad making her way through Manhattan's ad world, one blog at at a time and with an unhealthy travel obsession + a taste for photography.

Navigation

Tag Archives: audiences

Post navigation

Yes, I know, Instagram has been been on the web for a while now (just a few weeks, but in the Social Media world that’s old news). But a recent Mashable article got me thinking. Soon enough, Instagram will have badges that users can opt to post to their websites. That’s exciting news, but I can’t help but wonder..how did this all happen so fast? Through 3rd party websites like Webstagram and Statigram, we’ve been able to log onto our accounts from the Internet since as early as last spring. We were able to see our RSS feeds and like others’ photos…but now that Instagram has decided to establish a web presence personally, the once trendy iPhone app has fully hit the mainstream. Those 3rd party sites will soon be obsolete.

I remember the early days of Instagram. I downloaded it when it was still new to iTunes, thinking it’d be yet another picture-editing app that could perhaps help create more contrast or turn my pictures into sepia tone before I uploaded them to Facebook. Sure, it did all that. And more. I forgot about Instagram for almost a year, and when I went back on this past summer, I was surprised to find I had over 100 followers. Never did I think that people would begin to use this platform as its own entity. Some people post images on Instagram that don’t surface to Facebook now because they aim to please a different audience.

Now that Instagram has hit the Internet, all my pictures have gone public for the entire world to see. Sure, I can change my setting to private (don’t worry, there’s nothing to hide!) but that’s besides the point. “Public” in the sphere of the mobile world–the iPhone only world–versus “public” to anyone with access to the Internet yields some different audiences.

I can definitely understand why the company made the move to the Internet, but I can’t help but wonder what it’ll do to the business. For now, it’s not so different than when the 3rd party apps started giving us access to our images online. But, that’s not to say that someday things won’t change again. Will we soon be able to edit our pics from the web as well? At that point, it might as well become the next Picnik or Photoshop for Dummies. I still love Instagram, but I’m curious to see what you guys think on this one.