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Both Nissan and Under Armour said they were pausing their YouTube campaigns after being made aware that their ads had appeared within extremist video content, and Hilton said it was removing ads from the site.

A YouTube spokesperson sent the following comment to Marketing Land in response to CNN’s report:

We have partnered with our advertisers to make significant changes to how we approach monetisation on YouTube with stricter policies, better controls and greater transparency. When we find that ads mistakenly ran against content that doesn’t comply with our policies, we immediately remove those ads. We know that even when videos meet our advertiser friendly guidelines, not all videos will be appropriate for all brands. But we are committed to working with our advertisers and getting this right.