Meow Mix to Open First-Ever Cafe for Cats in Manhattan
- New Cafe Will Feature Food for Felines and Humans Alike -

SECAUCUS, N.J., Aug. 10 /PRNewswire/ -- Cats all over New York
City have the date August 17th scratched in their calendars.

Just as children count the days until the release of a new Harry Potter book,
and science fiction fans live for the opening of the next Star Wars movie,
August 17th will be the most anticipated day of the year for felines. That's the
day they'll be purring for the chance to be among the first "customers" to dine
at the new Meow Mix Cafe and get their first taste of Meow Mix Wet Food Pouches.

The 3,500 square-foot Meow Mix Cafe will be located in the heart of Midtown
Manhattan, at 489 5th Avenue (between 41st and 42nd Street). Beyond a unique
culinary experience for cats, the Meow Mix Cafe will offer fully-interactive
games for both cats and owners, themed to a host of the featured entrees.

The menu at the Meow Mix Cafe will showcase the highest-quality ingredients for
patrons of both the two-and four-legged variety. Feline entrees will feature
seven varieties of new Meow Mix Wet Food Pouches, including Cluck-a-Doodle-Doo,
Deep Sea Delight, Fillet Meow, Gobbliscious, Hook, Line and Sinker, Upstream
Dream and What's the Catch?. For each Meow Mix flavor, owners will be able to
enjoy a comparable dish. For instance, while cats dine on Fillet Meow
(consisting of beef in gravy), their human counterparts will enjoy tenderloin of
beef on a baguette with horseradish sauce.

The mid-town cafe will feature toys and games for cats and owners alike,
including scratching posts and catnip-filled toy mice for the kitties, plus
special games based on new Meow Mix flavors, such as Hook, Line and Sinker,
where owners -- with feline assistance --- will be able to fish for valuable
prizes.

"Cats are such a key part of so many people's lives, yet there are very few
public places that are cat friendly," said Richard Thompson, CEO and Top Cat of
The Meow Mix Company. "With the Meow Mix Cafe, we've turned this situation on
its head, with the creation of the world's first cafe that literally caters to
felines and, incidentally, is owner friendly as well!"

Similar to other themed establishments, the Meow Mix Cafe will include a gift
shop, where cat-sumers will be able to take home all seven new flavors of Meow
Mix Wet Pouches, as well as their traditional dry favorites, such as Original
Choice, Seafood Middles and Hairball Control Formula. The gift shop also will
stock a selection of toys and accessories for the feline community, including
ceramic kitty bowls, plush pillows, puff balls, and stuffed animals.

All proceeds from the grand opening will be donated to the American Society for
the Prevention of Cruelty to Animals (ASPCA). In addition, the ASPCA will be
conducting cat adoptions at the cafe on August 18th and 19th.

The flagship Meow Mix Cafe in New York City is an experimental concept slated
for expansion around the country. Based on the success of the New York cafe's
initial one-week opening, Meow Mix may either open a chain of cafes or create a
mobile cafe on wheels for touring to other cities. Consumers with suggestions
for future locations can contact The Meow Mix Company at 1-877-MEOW-MIX or
info@meowmix.com