News & Events

JCI Invites Prospective Students to Apply Online By Simply Taking a Selfie

Lamar Advertising Company Helps John Casablancas Institute Recruit New Students with New Out-of-Home #JCISelfieCheck Campaign in Vancouver

Baton Rouge, LA – May 27, 2015 – Thousands of Canada Line commuters passing through Vancouver’s City Center and Waterfront stations will be invited to take a “Selfie Check” on the platforms for the next month, thanks to a new interactive outdoor advertising campaign from Lamar Advertising Company (Nasdaq: LAMR) and John Casablancas Institute (JCI). The private fashion and beauty educational institution is using out-of-home and selfie-driven social media posts to connect with prospective students at a time when more than one million selfies are taken around the world each day.

The out-of-home campaign invites budding fashionistas and stylists to snap a selfie in the provided mirror and share the photo on social media using the hashtag #JCISelfieCheck. Two adjacent posters, designed by Spring Advertising, work together for the campaign. The poster on the left features a call-to-action inviting the consumer to “Selfie Yourself Into A Stunning Career”; the poster on the right, styled as a backstage greenroom makeup mirror, acts as the “Selfie Check” using a vinyl and polystyrene background with an acrylic mirror layered onto it. Selfies posted on social media with the designated hashtag #JCISelfieCheck are then submitted to JCI staff, serving as an application to the institution.

“The campaign is aimed at new student recruitment,” said Rob Schlyecher, Creative Director and Partner at Spring Advertising, the design agency behind the campaign. “A strong fashion sense is something that our target audience shares aggressively through social media. The ‘Selfie Check’ campaign creates a tool that connects this consumer to the JCI brand by confronting them with a tantalizing social media tool – one that creates both a tactile and online experience.”

“This innovative campaign reaches JCI’s audience in a creative, engaging way and showcases how well out-of-home works in tandem with social media,” said Dan Maure, Sales Manager of Lamar Advertising Company. “We are thrilled that JCI embraced this interactive concept and partnered with Lamar to make it happen.”

The posters connect JCI with potential students for a 6-week campaign on the platforms of Vancouver’s City Center and Waterfront stations in downtown Vancouver, BC.

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About Lamar Advertising Company
Founded in 1902, Lamar Advertising Company (Nasdaq: LAMR) is one of the largest outdoor advertising companies in North America, with more than 315,000 displays across the United States, Canada and Puerto Rico. Lamar offers advertisers a variety of billboard, interstate logo and transit advertising formats, helping both local businesses and national brands reach broad audiences every day. In addition to its more traditional out-of-home inventory, Lamar is proud to offer its customers the largest network of digital billboards in the United States with over 2,000 displays. Please feel free to explore our website www.lamar.com or contact us for additional information.

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