Kimora Lee Simmons Khristens Kouture, Design Group

Published May 17, 2010•Updated on May 17, 2010 at 1:15 pm

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Add another name to the ever-growing roster of exclusives at Macy's (Sean John, the impending Madonna "Material Girl" line): Kimora Lee Simmons will produce a trend-driven junior's line called "Kouture" exclusively for the department store. Not only that, during an interview with WWD, she actually created the moniker Kimora Lee Simmons Design Group off the top of her head to describe her growing fashion empire.

According to Simmons, her latest line focuses on trend-heavy separates like jackets and rompers, that retail on the affordable end between $19.99-$34.99. She also points out Kouture's departure from urban and streetwear influences that guide her existing Baby Phat and Fabulosity lines for J.C. Penney.