Sharp is introducing a new display technology called QuadPixel that adds yellow filters to the traditional red, blue and green colors shown on existing sets.

What this means is a QuadPixel TV can display trillions of colors, rather than billions of colors that are possible on existing TVs. This can help obviously with yellow levels but can also boost other colors as well.

“More colors can be displayed to faithfully render the deep navy of the ocean or the bright yellow of sunflowers,” said Mikio Katayama, president and COO of Sharp Corp.

QuadPixel will be integrated into two Aquos LE series displays. It will offer good power savings in addition to better performance. Katayama said QuadPixel displays will be 50 percent more efficient compared to 2008 model sets from Sharp.

Sharp will be launching a big marketing campaign to get people up to speed on QuadPixel technology.

The LE 900 series will be out in May while the LE800 series will be out in March.