Tactical Record Label

12" Record Label

With the relaunch of the Tactical label came the chance for a rebrand. The previous incarnation had an American Football inspired look but this time I wanted to create something clean and modern. Using the name’s military conotation as a starting point, I created a camoflage pattern based on a complex geometric grid, and combined it with simple typography and a logo that implies the brand’s initial letter T using a weapon scope.