The 2018 Email Marketing Census, conducted by Econsultancy in association with Adestra, confirmed that email marketing delivers the greatest ROI out of all marketing channels. So it’s clear that email marketing works, but is it working for you?

If you feel your emails are falling short, here are five ways you can increase subscriber engagement.

Research consistently shows that email produces the highest ROI of all digital marketing techniques.

But this ROI will not happen by accident. You will only get these results if your emails contain great content, are well designed and meet all the correct technical standards (for example being responsive so they look great on smartphones.)

But how can you keep up with the ins and outs of email marketing in these rapidly changing times? Not surprisingly our answer is to read blogs, blogs dedicated to email marketing.

Here are 4 great email marketing blogs that we read that we think you should read as you up your email game (and come back to our blog too, please!)

Your email list is likely to contain customers of various ages and occupations, based in a number of locations and holding diverse sets of values. It will also feature people who have signed up to your emails at different stages of the purchasing process.

Email marketing consistently shows one of the highest ROIs of any marketing platform—up to 4,300 percent!

Video, meanwhile, drives engagement and action on social media and landing pages. Adding it to email is a logical next step.

Unfortunately, inserting a video into an email isn’t like adding one to your website or Facebook page. Different email clients treat video in different ways. If you try to embed a video player in the message body, it simply won’t work in most popular clients.

That doesn’t mean you can’t use video in your email marketing, though. Here’s how to do it.

A little “bell” in the back of my mind jingled and reminded me about pop-ups as a mechanism to increase the speed at which we accumulate email signups. The “pop-ups” I am thinking about are those boxes that appear over what you are reading and make you an “offer you can’t refuse” in exchange for your email address.

But pop-ups are evil, right? No hospital marketer would ever use one. The only people who use those are sleazy marketers looking to make a quick buck.

Not only would they damage our brand they don’t even work. I would never enter my email address into a form after seeing a pop-up. However, being one for data-driven decisions, I could not help but do some research before deciding. This is a summary of what I found.

Marketing today is data driven. You need data to send emails, send ground mail, send invitations to events, make sales calls and check on customer’s records when they come into your store.

Everything runs off computers. Computers don’t understand uncertainty. Everything in a computer’s world is black or white. Your data is right or it’s wrong.

When you send an email to one of your customers called “Alan” you want the email to say “Dear Alan” not “Dear Jane”. But if your customer database is a mess, you can easily end up addressing “Alan” as “Jane”.

According to the Direct Marketing Association email marketing offers a roughly $40 return on investment (ROI) for every $1 spent. Compared to the $17 ROI of SEO marketing and the mere $2 ROI of banner ad marketing.

Email is an essential component of any company’s marketing repertoire. It boosts sales, cultivates customer loyalty, and provides a high return on investment. But it is important to remember that not all email campaigns are created equal.

When it comes to crafting effective email campaigns, list segmentation is a powerful tool. Email segmentation refers to the practice of dividing (or “segmenting”) your email database into various small groups.

None of us are short of emails to read. So when you’re a local business owner sending your own email what can you do to improve the chances that your email is opened, read and some nice people actually take the action you want?

As I worked on these future marketing packages I realized that we should not only describe what physicians need to do to boost results but also give them a clear plan of how to get started and how to grow.

This post gives an overview of the digital marketing areas that should be addressed by a medical practice and the order in which they should be tackled.