Boldly webdesign by Hillary Jones Design

Last year, Glasgow-based watch brand Instrmnt launched Instrmnt a beautifully minimalistic steel watch with traditional design elements and functionality. The aim of the brand is to create minimalist, high quality goods that are accessible to all.

"This one is an IBM smart cities campaign product/ad. It is great because it is intelligently complementing the ad with the functionality of the design, so perfectly that the audience really gets the idea of the “Smarter Cities” out of this design.