Google Webmaster Tools (or Google Search Console)

When it comes to low-cost or free tools for improving your website, Google webmaster tools is the most effective. Webmaster Tools are a free tool set from Google that can help you effectively manage website, optimize it for search engines and stay on top of algorithm changes.

Upload an HTML file to your server – If you can upload new files to your site, you should try to upload an HTML file.

Link your Google Analytics account to Google Webmaster Tools – If your site currently has a Google Analytics tracking code, use this option.

Add a Property

Now that you’ve added Google Webmaster Tools and verified your website, you should be able to access a dashboard where you’ll see data for your site. You should expect data to take a few hours to appear, but your dashboard will give you a brief overview of your site that will allow you to focus on your SEO. You should see which keywords are bringing traffic to your site, whether the Google bot is encountering any errors, the number of links to your site, and the number of pages Google has indexed for your site.

Search Console

Ultimately, Google Webmaster Tools will help you better understand how your site is configured with respect to Google’s algorithm. Once you have collected some data, you can then make some small adjustments that should improve your site’s search engine ranking.