My daily readings 01/20/2010

As you can tell from the short demo video below, the app does exactly what you think it does: it displays ‘waves’ and lets you search historical ones, start new ones and manage your contacts. It also opens external links in a custom browser without the need to leave the app. Waveboard also supports push notifications through a workaround (you need both the Prowl iPhone app and the Mac version of Waveboard), although they did say the next iteration will have proper push notifications.

Leveraging their ubiquitous iTunes software Apple plans to upgrade their users almost over night to a cloud music service in an ambitious move to beat Amazon and others to a cloud music service. Record labels are wary to give Apple even greater dominance which is why Apple’s new strategy is designed to sidestep new licenses from the major labels.

Apple’s recent acquisition of digital music startup Lala rekindled speculation of an iTunes subscription service. There’s no shortage of subscription offerings (Napster, Rhapsody,Spotify,Pandora, etc), but none have attracted the millions of subscribers necessary to make the high royalty structures work. Experts have pondered that Apple’s design expertise and hardware integration could make subscription work. And leveraging Lala’s digital library, licenses from the major labels, and a management team who cycled through several business models including the ten cent web song rental could make it a reality. It’s a logical assumption, but after talking to a wide variety of insider sources it’s clear there is no upcoming Apple subscription service and Apple has far different plans.

Plenty of developers have already had their applications hampered by their inability to run in the background. Messaging clients have to rely on the iPhone’s Push notifications, which can only display a single alert at a time. Music players (other than the built-in iPod app) close down as soon as you try to do anything else on the phone. And location based apps have to rely almost exclusively on the “check-in” model popularized by Foursquare, because they have no way to passively monitor your location. Consumers may not be frustrated by these restrictions yet, but it’s only a matter of time before they look enviously at their Android-toting friends streaming Pandora and running Skype or Meebo in the background.