OCD-UK tweeted at the store in response pointing out the offence it could cause:

Hello @TKMaxx_UK appreciate you don't mean to offend. But are you aware that OCD is a devastating mental health problem, hence the word 'disorder'? So for many of those SUFFERING with OCD, they/we would find this product of poor taste (at best). Will you please review products? https://t.co/9ay6vIZ9Ya

Ashley Fulwood, chief executive of OCD-UK, said this isn’t the first time they’ve had to battle offensive products.

Ashley said: ‘There are two issues – one is that it trivialises it and the second is that it fuels these misconceptions of OCD being something quirky. It fails to recognize that the ‘D’ in OCD stands for disorder.

‘It’s not just a case of us being easily offended. People fail to realise how severe it can be. It destroys lives, relationships, careers and sadly we have tragic consequences of people taking their own lives.

‘As the awareness of OCD has grown the trivialisation has grown. It’s a problem across society in general. We need to be careful about what we say. I accept people make mistakes and TK Maxx have acknowledged that.’

A spokeswoman for TK Maxx said: ‘At TK Maxx we take our customers’ concerns very seriously and appreciate that these items were brought to our attention.

‘It is never our intention to cause offence and as soon as we were made aware of the concerns, we initiated a process to remove these items from sale.’