Fiat partners up with Aston Villa FC

The company is already official vehicle supplier to the England football team and Wembley Stadium, and this new arrangement marks a move into top-level club soccer.

The four-year agreement, which kicks off just before the start of the new Premier League football season – includes Fiat cars and Fiat Professional commercial vehicles, and is the latest in a series of high-profile deals, which also include tie-ins with British Cycling, and the BSM driving school.

Fiat's 500 city car, the new Punto Evo and Doblo and the Ducato are among the vehicles being taken by Aston Villa, and Fiat says that the deal will increase awareness of the brand among thousands of potential customers.

'This is another fantastic opportunity for both Fiat and Aston Villa,' said Andrew Humberstone, managing director, FGA UK & Ireland. 'We are enjoying considerable success with current sports tie-ins and I am sure this latest deal with Aston Villa will bring us similar results.'

Aston Villa's chief executive, Paul Faulkner, added: 'We are delighted to be entering this partnership with a leading international brand such as Fiat. Not only will this relationship benefit our fans by providing them with special terms on vehicles, it is also part of our continuing plan to develop and strengthen key commercial partnerships off the field alongside a successful team on the pitch.'