Morgan’s was established in 2010 after the village’s grocery and butcher’s shops closed, and after a former postmaster emigrated to New Zealand.

At the helm is Andrew Davies and wife Karen, the shop's postmistress, and still going strong – though now part-time – is Meirion Morgan, the former village butcher who runs the meat counter, and after whom the business is named.

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Morgan’s sources its fresh meat from nearby farmers and offers local food products from the likes of Mostyn Garden Kitchen and Calon Lân

All meat is sourced locally and all other products are Welsh, if not local. The idea, said Andrew, was to create a traditional shop which doubles as a community hub.

As he is a trained chef who used to run the Pwllgwyn Hotel, Afonwen, his culinary skills have come in useful on the meat counter: the business is a multiple award-winner in the annual North Wales and Cheshire Meat Products Awards.

“It’s nice to be recognised by your peers but what makes this accolade so special is that we were nominated in the butchers category by our customers,” said Freya.

“We know quite a few people put our business forward because they’ve come in and told us!”

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The shop provides a centrepoint for other local businesses too: every Wednesday night, customers can enjoy wood-fired pizzas served by Bonni’s Pizza from a converted Rice horsebox – or “Pizza on the hoof”.

It also works with local charity Renew as a donation collection point to aid refugees in Greece.

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Another Welsh finalist, in the Rural Enterprise category, is the South Denbighshire Community Partnership, Corwen, Denbighshire.