ActiveCampaign Pricing - How To Get Your Money’s Worth

It’s no secret that ActiveCampaign is one of our favorite email marketing tools. We’ve had great experiences with their support, reports, and their automations are hard to beat. But which of their four different offers would we recommend? And does their product scale well if your subscriber count increases in the long term? Let’s break down the ActiveCampaign plans and prices below to find out.

ActiveCampaign Pricing: What Do I Get?

ActiveCampaign has four plans: Lite, Plus, Professional and Enterprise. The entry level starts at $9 per month (for up to 500 subscribers) and includes features like a template editor and marketing automation. Higher plans add a CRM and lead scoring, starting at $49 per month (Plus plan). There is no setup fee.

It’s worth noting that they do not offer a free plan. However, you can still give it a test drive for 14 days without paying anything. Once you commit to a paid plan, you can even take advantage of their free migrations offer. And as to which plan is the right one for you, have a look at our complete breakdown below.

Prices & Plans in Detail

Lite

Plus

Professional

Enterprise

Features

Users

3

25

50

Unlimited

Autoresponders

Yes

Yes

Yes

Yes

Automations

Yes

Yes

Yes

Yes

Templates and design editor

Yes

Yes

Yes

Yes

Reporting & Segmentation

Yes

Yes

Yes

Yes

Social media integration

Yes

Yes

Yes

Yes

Advanced Forms (Modals, Floating Bar & Box)

No, only basic forms

(inline)

Yes

Yes

Yes

Newsletter inbox preview

Paid

5 free a month

5 free a month

Unlimited

CRM

No

Yes

Yes

Yes

Sends SMS

No

Yes

Yes

Yes

Custom SMS sending number

No

No

No

Yes

Shows ActiveCampaign logo

Yes (in non-HTML forms)

No

No

No

Attribution metrics

No

No

Yes

Yes

On-site messages

No

No

Yes

Yes

Custom Domain

No

Yes

Yes

Yes

Email & Live Chat support

Yes

Yes

Yes

Yes

Phone support and personalized help

No

No

No

Yes

Uptime warranty

No

No

No

Yes

1 to 1 training

No

1 month

3 months

For ever

Active Campaign Cost based on list size

500 users

$15 a month

$55 a month

$129 a month

$229 a month

2,500 users

$49 a month

$99 a month

$129 a month

$229 a month

5,000 users

$89 a month

$135 a month

$199 a month

$359 a month

10,000 users

$139 a month

$199 a month

$279 a month

$399 a month

25,000 users

$225 a month

$319 a month

$479 a month

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50,000 users

$299 a month

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100,000 users

$369 a month

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Active Campaign Plans & Prices summary

When considering all the above, here’s what we would recommend each plan for:

ActiveCampaign Lite: This is fantastic for small teams. It only allows 3 users, but comes with most of the powerful email automations, design options and social media integration. You certainly get a much more powerful product than with most competitors in the same price range.

The branding in forms

Note that Lite doesn’t remove ActiveCampaign logos in certain elements like forms and confirmation emails – but if you add your forms via HTML this will not be an issue. And you can’t call them for support as it’s only live chat and email. However, we are using this plan for our sister site AppToolTester.com and we’re pretty happy with it – especially the ability to track the actions of website visitors.

ActiveCampaign Plus plan: This one is suitable for either bigger teams (up to 25 accounts) or organizations that need a CRM to manage their customers. Other interesting features of this upgrade are the ability to send SMS and the use of a custom domain name for your links. It also removes the ActiveCampaign branding so your forms look more professional. Finally, the 1 month of 1-to-1 training could be useful if you want to get the most from ActiveCampaign’s powerful automations.

ActiveCampaign Professional plan: Starting at $150 a month is a big increase on the monthly fee. But it comes with 50 user accounts, the ability to show site messages personalized to your users and an in-depth attribution analysis that will help you tailor marketing techniques and content for a successful campaign.

ActiveCampaign Enterprise plan: For really big companies with an equally big budget. Comes with unlimited user accounts and the most sophisticated features like the ability to customize your own mail server domain. You also get a custom phone number for sending SMS, phone support, unlimited one-on-one training and a dedicated account manager who will assist you in various matters like strategy consultation, deliverability and more.

Conclusion

Starting at $15 a month with the Lite plan instead of a free offer may put some people off ActiveCampaign. Sure, you can find cheaper options, especially if you only need to send very basic newsletters. And in fact, the advanced features might also make email marketing newbies a bit nervous as you could think ActiveCampaign is harder to use (it’s not).

But if you are indeed serious about email marketing, we would definitely recommend ActiveCampaign. Their offer scales reasonably well, and larger organizations will benefit from very advanced tools, multi-platform, 24/7 support and personal training at a reasonable price. And they are also very efficient in the way they count their subscribers, so you can easily segment and delete inactive subscribers without worrying about reaching your user limit.

FAQ

What counts as a subscriber?

ActiveCampaign calls subscribers “Contacts” and counts them in four categories: Active, Unconfirmed, Unsubscribed and Bounced. Only Active Contacts are counted as subscribers. That means they have confirmed their subscription (if using opt-in), not unsubscribed and that they do indeed receive your emails.

What happens if I exceed my subscriber limit?

If you are close to approaching your contact limit, ActiveCampaign will send you an email notification every 15 days until you upgrade your account. They will not automatically upgrade your account for you so you won’t be able to add new contacts. You will also be prevented from creating new campaigns.

Can I clean up my subscribers?

Actually you can. Active Campaign as a handy Engagement Management tool that lets you remove subscribers who have never engaged with your emails (no open) or not opened them during a certain time period. See screenshot: