McDonald's US this week kicks off its "farm to fork" campaign touting its local suppliers (don't call them farmers) of the mainstay ingredients on its menu: potatoes, beef and lettuce. Watch the other spots, already being dubbed "farmwashing" by critics of the quick-serve restaurant giant's supply chain, below.

One local marketing move less likely to garner criticism — the chain is serving free coffee (no purchase necessary) in select US markets to say thank you to customers "in tough economic times."