Daffy’s Fitting Dance

Discount retail fashion shop Daffy’s introduced life stage performances to their extended cinema commercial shown at the opening of the feature Amelia at Ziegfeld Theatre in New York. The experience is featured on the Daffy’s site and on their YouTube channel.

Ten performers dance as they try out clothing in the cinema advertisement, developing personas linked with their choice of colour. Audience members are then treated to live performance as the actors appear on the stage in front of the screen, seeming to emerge from the on-screen “dressing room”.

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