Testing is the lifeblood of running a successful website. Without experimentation, there is no way to tell whether your online marketing efforts are paying off. Read on to learn the two types of testing you’ll see referenced most often.

There are many ways to break visitors into groups.It takes creativity and brainstorming to do it well, but in the end your customers will enjoy your site more if they feel like some of the content is specifically for them. Many studies have shown significantly increased conversion rates when personas are considered when writing content for a website.

Be aware that there are various stages of the buying cycle. Map out marketing actions to make them more successful, then dive into making site adjustments. Ask yourself these questions to increase your conversion rate.

Another great tactic to increase conversions is to make your “about us” page better, since so many people will check it out to see who you are and what you’re all about. We see this consistently in analytics for many sites.

Conversion optimization is an essential part of any internet marketing strategy, and the 6 Key Principles of Persuasion can greatly increase conversions. Learn what those principles are and why they work.