Big names sign up for bikers charity event

With three motorcycle racing championship titles and five truck racing championships under his belt, Midlands Air Ambulance Charity is proud to announce Steve Parrish has signed up to the charity’s 3,500-strong Bike4Life Ride Out 2016 on Sunday 8th May.

Parrish had a successful race career in the 1970s and 80s, and is now best known for his entertaining commentary on sports such as the world class MotoGP, Eurosport World Superbikes and the Isle of Man TT, making him a well known and much loved character in modern motorsport.

Steve, who will join racing legends in the Bike4Life Ride Out including famed adventure motorcyclist and author Nick Sanders, is appealing to bikers to pre-register for the Ride Out, which starts at Meole Brace in Shrewsbury, taking in 23 miles of the M54 before finishing at RAF Cosford, home to the Bike4Life Festival.

In 2015 10,000 bikers, families, couples and general motorcycle enthusiasts from all across the UK took part in what has become one of the biggest and best biker days in the country. And whilst a great day out, Midlands Air Ambulance Charity’s Bike4Life event is partnered with the Safer Roads Partnership to raise awareness of biker safety.

On his support of Bike4Life, Steve comments: “Bike4Life Ride Out and Festival has grown year on year, so I’m honoured to be invited to join the Ride Out on behalf of Midlands Air Ambulance Charity. Thankfully I have never had to rely on an air ambulance, but in my line of work, I’ve seen several bikers who have. We really can’t afford not to support the charity that funds such a vital emergency service.

“I hear the atmosphere on the Ride Out is electric with people lining the bridges over the motorway to watch the bikes pass by. I can’t wait, and as it is pre-registration only, if you’re a biker sign up now so you don’t miss out.”

On arrival at the Bike4Life Festival, visitors will be treated to a host of activities and displays to watch, plus there will be live music and a range of refreshment stands, exhibitions, tutorials and stalls, making it a great day out for all. Those interested in further motorcycle training will also have chance to speak with a variety of organisations. As part of his support on the day, Steve will be hosting the main stage, interviewing further motorcycle racing legends who sign up to the event.

Jason Levy, fundraising and marketing director for Midlands Air Ambulance Charity and chair of the Bike4Life committee, adds: “Having Steve Parrish and Nick Sanders on board this year is fantastic, their support will undoubtedly help raise further awareness of Bike4Life.”

Due to the popularity of the event, there are only 3,500 places available in the Ride Out, and pre-registration is a must. Tickets cost £10 for one biker and pillion for the Ride Out and entry to the Festival, while entry to the Festival only is £5 per person. All proceeds to towards the life saving work of Midlands Air Ambulance Charity.

To register to get involved in the Ride Out led by Steve Parrish and Nick Sanders, visit www.bike4lifefest.com.