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What is Hollywoozy?

Hollywood still hasn't figured out this whole 'Interweb' thing, hence the often idiotic domain names chosen by the studios to promote their new movies. Hollywoozy is the first Website devoted to reviewing movie domain names, and it's the brainchild of domain name expert and former movie critic Bill Sweetman.

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July 2008

July 24, 2008

I laughed my head off at the profanity-laced trailer for this raunchy comedy that reunites Will Ferrell with John C. Reilly. I laughed even harder when I saw that Sony Picture used one of their infamously long URLs. Honestly, is the "movies" subdirectory really necessary at this point?

Domain name expert Bill Sweetman is one of the Internet marketing industry's most respected authorities. Learn more about domain names at Bill's blog, Sweetmantra.

The plot of this long-awaited second X-Files movie may be top secret, but it's no mystery why this domain name is perfect: X-Files creator Chris Carter is one Internet-savvy dude, and he has been for a long time. (FYI, thexfiles.com also points to the official movie Website.) Welcome back, Scully and Mulder!

Domain name expert Bill Sweetman is one of the Internet marketing industry's most respected authorities. Learn more about domain names at Bill's blog, Sweetmantra.

July 17, 2008

As far as I am concerned, director Christopher Nolan can do no wrong, so I have high hopes for this sequel to the stylish and moody Batman Begins. And Warner Bros got it right (for a change) with the domain name, just as they did two years ago with batmanbegins.com.

Domain name expert Bill Sweetman is one of the Internet marketing industry's most respected authorities. Learn more about domain names at Bill's blog, Sweetmantra.

Since mammamia.com was long gone, it's not surprising the studio reverted to the tried and true "movie" appendage version for the domain name. What is surprising, at least to me, is that Meryl Streep would agree to star in the movie adaptation of this cheesy musical.

Domain name expert Bill Sweetman is one of the Internet marketing industry's most respected authorities. Learn more about domain names at Bill's blog, Sweetmantra.

The producers of this animated movie must have gone ape when they discovered that spacechimps.com and spacechimpsmovie.com were already being used by two filmmakers to promote their documentary feature about the real-life NASA space chimps. This would have been a good time to a) rethink the title of the movie, or b) use the movie's tagline as the domain name instead. Regrettably, they went with the very weak spacechimpspower.com.

Domain name expert Bill Sweetman is one of the Internet marketing industry's most respected authorities. Learn more about domain names at Bill's blog, Sweetmantra.

July 10, 2008

This sci-fi comedy starring Eddie Murphy has a surreal premise involving miniature aliens and a human-shaped spaceship. Even more surreal is that 20th Century Fox couldn't find a way to purchase (or lease) the more desirable meetdave.com from its current owner, David Taylor of Longmont, Colorado. Mr. Taylor is still open to offers...

Domain name expert Bill Sweetman is one of the Internet marketing industry's most respected authorities. Learn more about domain names at Bill's blog, Sweetmantra.

While it is cool that Jules Verne's classic novel has gotten the 3D treatment, referencing this in the domain name is downright clunky. Here's one of those cases where due to the length of the movie's title it probably would have been better to have used a tagline as the domain name. (The studio dropped the ball on that, too. They don't own SamePlanetDifferentWorld.com!)

Domain name expert Bill Sweetman is one of the Internet marketing industry's most respected authorities. Learn more about domain names at Bill's blog, Sweetmantra.

Since www.hellboy.com is the official Website for the original comic book character, it's understandable why the studio ended up with yet another "movie" domain name. I wonder, though, how much traffic the studio is losing these days to the other domain... (At least there's a link to the movie Website near the bottom of the hellboy.com home page.)

Domain name expert Bill Sweetman is one of the Internet marketing industry's most respected authorities. Learn more about domain names at Bill's blog, Sweetmantra.

Who is Bill Sweetman?

Domain name expert Bill Sweetman is one of the Internet marketing industry's most respected authorities. Bill is a popular speaker at industry conferences, and he is frequently interviewed by the media about domain names. Find out more about him at BillSweetman.com and read his acclaimed Internet marketing blog, Sweetmantra.