Tips & Tricks for Building Your Experimentation Program

About Giannis Psaroudakis:

Giannis is Director of Product at Optimizely. He is leading the roadmap for Data Platform, a team passionate about building products that empower companies to make decisions based on data and facts, and not gut instinct. Formerly, Giannis worked at Microsoft as a PM for the Bing and AI product teams. He holds MSc degrees in Computer Engineering and Technology Management.

If there was a glass ceiling for experimentation, it would be scalability and measurement. One of the key challenges for experimenters lies in developing a strategy that will enable them to scale their optimization program and create the right metrics to effectively measure its success. The most innovative of organizations have multiple teams testing, […]

This is the 2nd of a series of 3 blog posts covering our APIs, read the first one on the REST API here. Recently, we announced several enhancements to Optimizely’s measurement capabilities. Today, we’ll focus on one of these enhancements, the Event API, which enables teams to send events via HTTP to Optimizely. With the […]