Monday, 31 August 2009

Value Creation in Changing Business Landscape

I was given the opportunity to share my thought and views on the issue of value creation in the changing business landscape at the MIA Regional Conference in Kuching, Sarawak, recently.

Enterprises are encouraged to focus on the strategy when operating in business environment that keep changing. I advised businesses to understand what value proposition they are offering to their chosen market segment and keep validating their business models when environment and circumstances changes.Change drivers such as politics, economy, society, technology and environment shape business environment and enterprises need to under stand the impact of these drivers on the demand of their goods and services, competitive levels and their capabilities of value creation.

During the first day of the conference, I moderated a forum with the topic Challenging Times - A Crisis or an Opportunity which was participated by Datuk Dr Mohamed Ariff from the Malaysian Institute of Economic Research and Thomas Lam Tai Loong from UOB Group Singapore.