News & Events

Whether it is a daily tour or an open house or an admitted student program, traditional undergraduate students want more than people talking at them. They want to be engaged in doing. When students are asked about their favorite part of an on-campus experience, they typically mention an experience that: Made them feel special Was […]

While digital content can dominate the marketing conversation, print plays an integral role in higher ed enrollment strategies. Publications, and compelling imagery of your institution, can take residence in households (and minds), spark conversations, and, if successful, establish an emotional connection with prospects and their families. Opportunities for a tactile experience with your brand are […]

To some, storytelling comes naturally, to others it’s learned; regardless, being able to craft a compelling narrative and hold an audience’s attention takes practice. Many cultures have mastered storytelling because stories can keep traditions intact, preserve memories, and conjure feelings that contribute to a lasting sense of place. For admissions representatives, the goal of storytelling […]

When our higher ed clients’ campuses grow and evolve, PS&L is especially proud to offer creative support through complex illustrated maps for use in print and online. Just recently the College of the Holy Cross, located in Worcester, Massachusetts, reached back out to us to update a campus map illustration created years before. This isn’t […]

The Close – It’s Not What It Used To Be This statement can be said about so many topics – cars, technology, baseball, and sales. This is even more true when talking about academic sales and the changing environment for recruiting and admissions. It would be difficult to have a conversation with a Director of […]

For Bob Oxman, Vice President of Creative Services at Paskill Stapleton & Lord, the holidays are an opportunity to spread some good cheer to clients across the country, and to do so while being exceptionally imaginative. In the past 15 years, Bob’s orchestrated company holiday greeting cards for PS&L that range in style and approach, […]

There is a phenomenon called “Hamilton,” an original Broadway musical from a few years ago that is still selling out every show. Part of the attraction is that it is multicultural, with a multi-ethnic cast; the other is the contemporary style of music – all of which falls uniquely into a story set in in […]

We live in an age of digital automation and 24-hour news and information cycles. It makes human connections more rare, more precious, and more valued. Despite automation our lives are more complex and relationships more complicated. Everyone is trying to do so much all the time we take multi-tasking for granted. The one thing we […]

It was a lesson learned. During my first week in a new admissions position, two seemingly unrelated events collided weeks later. First, I was assigned to a committee where students voted for the faculty and staff person who provided the best customer service. The second was a meeting with the university registrar, where she asked […]

If one third of all online activity is spent watching video as research suggests, your college or university should be in constant production of this kind of high-demand content. Who better to capture your brand on “film” than your current students? But do they know what makes a good story and do they know how […]