Generation Asset Management (G2AM) launches in London with promises of transparency on fees and investing

Opalesque Industry Update- Manuel Carrelet and Sixten Eriksson have announced the launch of Generation Asset Management with offices in London, Geneva, and Guernsey. Prior to launching the firm Carrelet was formerly at Atlas Capital Private Wealth and Deltec Investment Advisers, where he worked with super high net worth individuals, and Eriksson was a partner on the Nordic and Israel private banking team at Credit Suisse.

The firm will use a multi-manager approach to investing, in order to have a range of experience and geographic exposures from the managers through which it invests. The firm’s investment portfolio will focus on growth strategies, growth regions and emerging markets. A press release explained that G2AM would be “delivering an old idea – actively managed funds that generate cash beating returns for the long-term investors in a new way.”

Noting the disconnect between asset managers and clients that has widened over the past few years Eriksson says, “Benchmarks are too often meaningless for clients, index hugging is far too prevalent and transparency is lacking.” Part of the new way the firm alluded to in a press release regarding their launch includes a focus on transparency. Eriksson said in a statement “There has not been enough transparency in the fund management industry, on costs, on performance, or investment processes. G2AM will offer full transparency to clients and full accountability.”