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A pick from my portfolio of fashion brands I have worked on in the past.

Published:

The brief was to take the existing bare-chested man theme forward into an edgier, more aggressive area of corporate dressing. The campaign was aimed at junior- to mid-level professionals and businessmen. We adapted some of Sun Tsu's quotations to express the thought, and the visual depicts a corporate samurai.

Agency: R K Swamy, Delhi

Creative Director: Shabnam Sirur

Copy: Shailen Sohoni/Shabnam Sirur

Art: Shabnam Sirur

Photographer: Prasad Naik

Indigo Nation, Madura Coats

A campaign to showcase the client's summer collection and theme. The Khaki Club was meant to be a long-term story with constantly updated styles depending on trends, colors and cuts -- especially since Khakis are 'essentials' in a young man's wardrobe -- but turned out to be a one-season campaign. The project included in-shop branding and several collaterals like tags, shopping bags, signage etc.

Agency: Saatchi & Saatchi, Bangalore

Creative Director: Shabnam Sirur/Ronnie Wadia

Copy: Ronnie Wadia

Art: Shabnam Sirur

Photographer: Prabuddha Das Gupta

Marcco Ricci shoes

Since we decided Mr. Sanjay Dutt was to be our brand ambassador, we attempted to repackage his negative public persona in a new light in the advertising campaign. His partly soft and partly gruff personality seemed to fit our rendition of him as a stylish Italian don. The outdoor campaign launched in Mumbai created enough of a buzz for the client to be charging a premium on their cool shoes. The campaign involved brand identity development (logos & packaging) print, events, outdoor and in-shop branding.