Google Introduces the Accelerated Mobile Pages Project

Google claims it’s difficult for publishers to strike a balance between monetizing content with ads, and having fast loading web pages.

The solutions is said to be Accelerated Mobile Pages, developed after discussions with publishers and technology companies.

“We want webpages with rich content like video, animations and graphics to work alongside smart ads, and to load instantaneously. We also want the same code to work across multiple platforms and devices so that content can appear everywhere in an instant—no matter what type of phone, tablet or mobile device you’re using.”

Currently, 30 publishers from around the world are on board with, with Google News expected to join the fold eventually.

A new open framework called AMP HTML has been built using existing web technologies, with the following sites now utilizing it:

Twitter

Pinterest

WordPress.com

Chartbeat

Parse.ly

Adobe Analytics

and LinkedIn

In the coming months Google expects to add more technology partners, as well as more features focused around content, distribution, and advertising.

For a live demo of Accelerated Mobile Pages in action, view Google’s official announcement.