"It's not complicated"

AT&T's running a set of commercials with that theme. Lots of smart young kids reinforce the supposed simplicity associated with AT&T's 4G network. I look forward to a day soon when these kids all grown up go on Youtube and describe their actual, honest to goodness AT&T experiences:)

Frankly, T-Mobile should take over the tag line, as it rolls out its Simple Choice. ZDNet reports

" it's unlimited
"everything." There are no data caps, no bill shock, and no hidden fees.
Just one rate plan, which will cost $50, $60 or $70, respectively, for
varying degrees of service.

You can either pay for your new smartphone at the full price up-front
when you start your new plan, or you can pay off the device over time
with additional monthly costs. What's different is that you can leave
T-Mobile at any time. That said, if you take the latter option, you will
can't just jump ship to a rival network — you will have to pay off the
rest of the phone's price upon leaving.

T-Mobile will also allow you to effectively bring your own device to
the network — giving an entirely different spin on the enterprise
buzzterm "BYOD.""

Actually, I would feel much better if T-Mobile offered something similar in Germany and other markets where it is dominant, not a distant number 4 as in the US market. And it would be great if T-Mobile also took aim at outrageous global roaming rates.

Nonetheless it is a bold move by T-Mobile to try and tackle invoice shock, lock in and lack of network portability in the way too complicated industry today.

Comments

"It's not complicated"

AT&T's running a set of commercials with that theme. Lots of smart young kids reinforce the supposed simplicity associated with AT&T's 4G network. I look forward to a day soon when these kids all grown up go on Youtube and describe their actual, honest to goodness AT&T experiences:)

Frankly, T-Mobile should take over the tag line, as it rolls out its Simple Choice. ZDNet reports

" it's unlimited
"everything." There are no data caps, no bill shock, and no hidden fees.
Just one rate plan, which will cost $50, $60 or $70, respectively, for
varying degrees of service.

You can either pay for your new smartphone at the full price up-front
when you start your new plan, or you can pay off the device over time
with additional monthly costs. What's different is that you can leave
T-Mobile at any time. That said, if you take the latter option, you will
can't just jump ship to a rival network — you will have to pay off the
rest of the phone's price upon leaving.

T-Mobile will also allow you to effectively bring your own device to
the network — giving an entirely different spin on the enterprise
buzzterm "BYOD.""

Actually, I would feel much better if T-Mobile offered something similar in Germany and other markets where it is dominant, not a distant number 4 as in the US market. And it would be great if T-Mobile also took aim at outrageous global roaming rates.

Nonetheless it is a bold move by T-Mobile to try and tackle invoice shock, lock in and lack of network portability in the way too complicated industry today.