In building www.Legalnichepros.com, the Waddingtons have applied their unique position as experts in both law and online promotion and reputation management to create a consulting site streamlined specifically for attorneys.

Founded by attorneys Michael Waddington and Alexandra Gonzalez-Waddington, LegalNichePros.com specializes in online marketing and reputation management for attorneys and law firms across the U.S.

"The really clever part was getting the raw, frozen pastry base and top to turn crisp and brown just as the meat finished cooking, and by working in close partnership with the receptor laboratory at Waddingtons Cartons, we've been able to steal a march on the market," added Mr Spring.

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