Nepomuk communication strategy

Positioning the semantic desktop is not easy. it's a big topic with all kinds
of potential but it takes a while to explain all the benefits. And, to be
honest with ourselves, we still don't know what all the benefits will end up
being, either.

I see a lot of scepticism being voiced in various web boards every time the
semantic desktop comes up due to this. Unless the average joe/jane gains some
moderate visionary capability, i don't see this changing.

The strategy is twofold:

0. identify a set of "poster boy" features for the semantic desktop.

1. start a "you won't even know you're using it" meme

Post Boy Features

These should be easy and fun or useful things that people can start doing in
4.4. we should keep repeating them in every interview / article we do where
the semantic desktop comes up. we can pick some new ones for 4.5 to keep it
fresh, but we will need to repeat it a lot.

Sebas has got us off to a good start with the 'If you tag an image in your
image viewer, the tag becomes visible in your desktop search. That's how it
should be, right?' line.

we should have 1-2 more such examples, perhaps one including krunner and one
that doesn't include a file manager, a desktop search tool or a run command
window. any ideas?

You Won't Even Know Your Using It

one of the common counterpoints made is "i don't want to tag all my stuff
manually"; another is "i don't care for this new fancy stuff, i am happy with
my current sets of functionality".

something that would be good to spread is the message that nepomuk is not just
"another set of exposed features" but is also an integrated framework that
will be sitting just under the surface of things we use all the time already,
right now.

for instance, our groupware system (akonadi) is using it now to power its
search and information retrieval. which means that if you use kontact, you'll
end up using the semantic desktop without even knowing it. you'll just find
your email/contacts/calendaring system to work better, thanks in part to the
semantic desktop framework.

there are similar stories for things like plasma activities, and i'm sure we
can find other good, approachable examples.

Implementation

if there's consensus on the above strategy, then we just need to form up the
few talking points we need and then repeat them in enough places often enough
until other people start repeating them for us. (that's how this works :)