On what would have been his 57th birthday, we look back at 10 of Formula 1 legend’s Ayrton Senna’s most memorable moments in a career filled with stunning highs.
Nürburgring 1984: Senna Arrives
Ayrton Senna had...

This week marks the 25th anniversary of the 1994 San Marino Grand Prix, a weekend marred by tradegy as the sport lost two drivers. Austrian Ratzenberger and three-time world champion Senna both succumbed to...

THE movie Senna, now showing in Alice, is as brilliant as the three-time world champion Formula One driver it portrays.
From 1984 to 1994 Brazilian Ayrton Senna set the racing scene alight and captured the...

THE chauffeur driven cars carrying Lewis Hamilton, Jenson Button, Fernando Alonso and Sebastian Vettel grind slowly along in a ­smoggy, hot jam on the road to Interlagos, close to the cemetery where Ayrton ­Senna...

Talent and motivation that he possessed were unbelievable, humanity and courage separated him from others. His passion and spirit will serve as an example for generations to come. Ayrton Senna will remain a myth forever.

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A SOURCE OF WISDOM

“ When my car goes into a corner, I am already at the apex, and so on. It’s the same whether I am braking, changing gear, putting on the power, whatever. In effect, I’m predicting what I’m going to face, so I can correct it before it actually happens. ”

In the late 1990’s Universal Geneve teamed up with the Ayrton Senna Institute (IAS). Founded in 1994 by Ayrtons Senna’s family and presided by...

SENNA continues to inspire

Working with passion inspired us to work together with the fans from all around the world, in the name of the biggest star in motorsport history.

Ayrton Senna represents our childhood, he is synonymous for our growing up and the most beautiful years of our lives. He pushed the boundaries and paid the ultimate price, that’s what made him the greatest. Enjoy with us in our journey through time and keep the good moments forever.

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A PASSION FOR SUCCESS

” Winning has never come easy, It was always in a fighting way. Sometimes you have to sacrifice so many things to fulfill your dreams. Even if that means disagreeing with some people. They will never truly understand or want too. But as long as you believe, you will succeed. “

motorsportmagazine.com | July 2011
For a few days after seeing Senna movie, I couldn't get the man out of my mind, and perhaps not surprisingly...

Support Education

Did you know that a monthly donation of only U$10 means teaching one child per year how to read and write, in one of Ayrton Senna Institute’s educational programs.

Support the Ayrton Senna Institute to ensure kids learn to read and write at a proper age. For over 20 years the Ayrton Senna Institute has contributed to create opportunities for children and young Brazilians through education.

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“A Tribute to Life” celebrates the life and legacy of three-time world champion . Network of non profit domains, inspired by beautiful stories and fully dedicated to Ayrton Senna.