The personal blog of Reyn Bowman, a Durham NC resident, 40-year veteran of community-destination marketing and still an explorer in community sense-of-place. Opinions expressed here are those of the author.

Thursday, September 20, 2007

Shoebox Wisdom

I bought some shoes recently that deliberately don't have laces. Just like I used to wear them.

They are Timberland's. Inside the box lid is a great comment:

"How Will We Change Today?

The opportunity to make it better is everywhere if we choose to act. Better is seeing a void and filling it. Hearing a call for help and answering it. Taking a wrong and making it right. It is as small as making boots, shoes, and gear or as big as changing the world. Better is giving employees paid time to serve. Building a home. Painting a school. Empowering our youth. Feeding the hungry. Or revitalizing a community. Better is a call to action. A rallying cry. Fearless. Determined. Passionate. And connected. It is searching within. Reaching out. Heading into the eye of the storm. Adventuring out to the middle of nowhere. And doing so with purpose. So when the sun sets and we think about what tomorrow might bring, we understand that better is not what we do. It is who we are."