Is 2015 the year you claim your location independence? It can be. And here’s how. Wait, what exactly is “location independence” and why would you even want it? It’s a growing trend embraced by a group of people often referred to as “digital nomads”—a group to which I...

I am celebrating a personal victory this month—an anniversary of sorts. It has been ten years since I left the 9-to-5 rat race to pursue my dreams. I have been working from home ever since. Working from home is awesome. Greater autonomy and a flexible schedule are...

Thanks to the internet, people everywhere are living and working in new and exciting ways. The days of being bound to a single career, working 9-to-5 for one company year after year are over. For better and for worse, traditional full-time jobs are being replaced by...

In Part 1 of this two-part series, you learned the meaning behind specific colors. In this second installment, I will discuss the psychology of color and gender, color palette tools, color combinations you should avoid, and how to use color to increase conversions....

Color is powerful. It influences not only how people feel, but what they do. The psychology of color can help strengthen your brand, encourage sales, and even guide visitors toward specific pages or actions on your website. Studies show that people decide whether or...

You finally took the leap and created your own website. Congratulations! As you built your site, you carefully crafted dynamic landing pages using compelling copy and stunning images. Once your website was up and running, you focused on your marketing efforts and on...