The company is using the domain name for Rypple, a “social performance” platform it acquired last year.

Salesforce has a habit of buying companies and then relaunching them on great domain names. For example Jigsaw.com, which was already a good domain name, is now Data.com. It purchased Data.com for $4.5 million in a deal brokered by Moniker.

I suspect Work.com was also brokered through Moniker as it was in one of their auctions. Word on the street was the asking price was just over $1 million.

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Work is not a place, it’s what you do is a premise at the very core of the Cloud Computing revolution. If startups only saw the pattern that Benioff is buying companies with bad names, changing them and simplifying the message whereas it could be the other way around and the founders if they started with names and marketing valued as much as tech, would do much better- leave less on the table for the sharks.