Is Facebook Gaming Its System?

Dabbling in conspiracy, ars technica suggests that Facebook might be artificially driving down traffic to the Web sites’ of Facebook page owners (including consumers brands). Why? Recently,
some Facebook page owners have reported a steep drop in traffic to their sites. “Even worse, some brands noticed that this drop in traffic coincided with a new Facebook feature called
‘promoted posts’ through which brands can pay … to push their content out to more news feeds than they would normally reach.”