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High Street footwear retailer SOLETRADER has teamed up with London based menswear designer Simon Carter to create a premium footwear collection. Simon is renowned for his inspiring ethos of affordable luxury, and this range features exquisite craftsmanship and exceptional quality. The smart casual range is comprised of intricate patterns, iconic prints and creative quirks with quality, integrity and affordability at the forefront. The collection also features Simon's imaginary pet dog, Gervaise, which creates a fun and personable brand identity.