This is our manifesto. It’s based on one simple premise:“The most powerful element in advertising is the truth.”

We believe that style matters. So does the truth, and it definitely sells.We believe in the truth. That is why we like to tell true stories - long ones and short ones. They are what your audience likes.But how do you tell the truth? Because style matters...

The answer lies in this quote by the great American ad director Bill Bernbach: “The truth isn’t the truth until people believe you, and they can’t believe you if they don’t know what you’re saying.And they can’t know what you’re saying if they don’t listen to you.And they won’t listen to you if you’re not interesting.And you won’t be interesting until you say things imaginatively, originally, freshly.”