The beard trend is over. It's time to shave.

If that fact on its own doesn’t convince you that the rugged beard trend is over, perhaps this excerpt will:

He also pointed to the silliness of the beard trend in general: “All kinds of men latched onto it; it was a man trend and it was this notion of masculinity and what’s handsome, but it may have hit its peak.”

Ms. Schmidtke is in his camp. The dyed beard is so hokey, it’s like signalling there isn’t anywhere left to go, she said. “Look, a five o’clock shadow is timeless, but if you saw all the top nominated guys at the Oscars, they were mostly cleanshaven,” she said, citing her client Mr. Keaton.

In other news, men are shelling out $US200 in order to “request beard colours in jewel tones (like amethyst) and pastels.”