At times like this, it’s important to remember that there are alternatives on the market for small business owners. This is especially true for brick-and-mortar businesses who are anxious to enter the eCommerce world. Small Business Trends recently spoke with Merchant Warehouse’s VP of Product Management and Solution Engineering, Marc Castrechini.

Castrechini says that Merchant Warehouse is simplifying the point-of-sale experience for a growing number of small businesses. This is especially the case for brick-and-mortar shops, he says. He adds that Merchant Warehouse has “re-engineered the counter-top pin pad” to allow retailers and consumers to use multiple forms of payment quickly and conveniently.

“Instead of asking for a card number, (Merchant Warehouse’s) platform asks for the money.”

The Genius platform is set up to accept multiple forms of payment from customers. There are several different products in the Genius line. They range from the Genius EX, which is a credit card reader that plugs into any smart device, to the Genius ITX. That’s the “holistic” device that can be linked to a merchant’s point-of-sale system. The Genius line is designed to allow merchants to accept anything from cash to a credit card or even money from someone’s Google Wallet.

“Genius enables merchants, agents, and partners to take advantage of the increasing disruption, uncertainty and complexity with payment solutions today and turn these conditions into a competitive advantage that helps their business grow rather than be threatened and hurt by it.”

In addition to being a payment processing system, the Genius line can also serve a small business with other necessities. The platform is capable of enrolling your customers into a loyalty program as well as have them perform surveys to help build your business.

Castrechini told Small Business Trends:

“The goal is to eliminate the confusion, chaos and disruption; to reduce the footprint of data. You don’t have to worry about it.”

Joshua Sophy is a staff writer for Small Business Trends, covering technology and business news. He is a journalist and editor with 15 years experience in media. A former newspaper reporter and editor, Joshua also serves as President of the Board of Directors of a curling club and is editor of a regional newsletter focused on the sport of curling in the Eastern U.S.

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