SET woke up this morning to hear that our campaign work with Louis Vuitton had been selected as one of prestigious UK magazine Contagious’ “most contagious things that happened in 2009”. We feel very privileged to have been recognized for our pioneering work in designer codes and we’re all smiling. Click the picture to go to what is a very interesting read. We are featured on page 37.

SET was asked by Louis Vuitton to provide them with a creative QR code in line with a new animation created for them by renowned artist, Takeshi Murakami. The one above was chosen from a final shortlist of options and will be on visual display from next month.

SET Creates Unique Mobile Bar Code for Louis

Vuitton / Murakami Tie-up

PRESS RELEASE:

Tokyo based creative agency SET specializes in unique marketing solutions that combine design and technology.

SET has announced a new collaboration with fashion house Louis Vuitton designing a QR (Quick Response) code.

The QR code is an extension of the continuing partnership between Louis Vuitton and famed Japanese animator Takashi Murakami who in 2008 made Time magazine’s “100 Most Influential People” list, the only visual artist included.

The QR code will:

• generate traffic to the Louis Vuitton mobile website

• create buzz about the collaboration between Louis Vuitton and Murakami

• demonstrate the possibilities of designer QR codes

• raise awareness of the potential role of QR codes in marketing

Adrian Grey, President of SET, said:

“Intertwining design with technological innovation allows us to satisfy client objectives and delight consumers. We believe this code will help create a shift from the standard black and white codes that blight the landscape. Creativity, design and technology, tend to move in different directions but at SET we feel linking them together will bring about a new era of innovation, giving designers the chance to lend their creative skills to technology projects. We are very excited to be at the forefront of such cutting-edge technology”.

The QR code was launched April 10th. For further information, contact: