Marketers have done well by pairing technological advancements with the best AI tools—such as personalization based on browsing history. This trend should continue with the new era of global chatbots. When companies move toward marketing by chat, they need to use this channel wisely or risk damaging their customer relationships. As technology advances, user expectations rise.

Web Services

Pageflex, a provider of cross-media and Web-to-print technology for personalized marketing, has announced the release of Pageflex Persona Cross Media Suite, a new desktop software application suite enabling targeted and personalized content in both print and email.

CrossRef, an independent cross-publisher linking service, has announced two forthcoming initiatives designed to enhance the way search engines index scholarly content: CrossRef Web Services and the Search Partner Program.

Information Mapping, Inc. (IMI), a provider of Information Life Cycle Solutions has announced it has released Content Mapper, a Microsoft Word-based authoring tool that generates XML and integrates with a variety of content management systems (CMS).

It seems like an eternity since the initial promises of XML, and many have faded from memory. Remember any? Pay the considerable cost of using XML to structure your documents, and they would pay you back by providing ways to convert, reuse, reassemble, or analyze them. Invest in structure now; get dividends soon. It’s been a long wait, but interacting with documents may be just around the corner.

Hostway Corp., a provider of Web hosting and managed services, has announced a partnership with Intellext, the “Intelligence in Context” software company, to offer Watson 2.0 to existing customers and site visitors.

The Liberty Alliance Project, a global consortium for open federated identity standards and identity-based Web services, has announced that products from eight companies successfully completed testing at Liberty's most recent interoperability conformance event.

Web Services and XML technologies are catching on in traditional and digital publishing as well as in a variety of other industries. Consultants and vendors agree that there’s no single event that’s led to the increased popularity of these technologies but say the applications are now more proven and are gaining critical mass among users.

IBM has introduced a standards-based virtualization platform designed to allow customers to pool, manage, and optimize their IT resources across a variety of servers, networking, and storage devices in order to help improve the economics and operations of under-utilized IT assets.

DataPower, a provider of application-oriented networking hardware, has announced the availability of its firmware release v3.2 for its DataPower XS40 XML Security Gateway. Shipping for over two-and-a-half years, firmware release v3.2 for the XS40 XML Security Gateway represents further security and ease of use advancements for this product, including: WS-Trust support, government-grade XML threat protection, service level management, and certified SAML 2.0 support.

SOA Software (formerly Digital Evolution), a provider of SOA and Web services management, security, and governance solutions, has announced the addition of a registry-based dashboard to its Service Manager. Through real-time alerts and live charts, SOA Software’s registry-based dashboard is designed to dramatically improve enterprise customer’s ability to discover, manage, and troubleshoot Web services.

Ingenta Inc., based out of Providence, RI, a creator and operator of specialist publication Web sites for academic and professional publishers, has been chosen to deliver the British Standards Online Project (BSOL) for BSI Business Information.