Rolling Stone magazine shines spotlight on Victoria

WATCH: One of the world’s most influential cultural magazines put a spotlight on Victoria this week. Rolling Stone magazine featured a story about the city’s vibrant music on its website Friday. Isabelle Raghem reports.

Please enable Javascript to watch this video

Victoria has received a global shout out from Rolling Stone magazine.

"It means there's millions of eyeballs globally that will learn about Tourism Victoria and Victoria as a destination," said Tourism Victoria Chief Marketing Officer Paul Hawes.

The six-minute video documentary shot by Rolling Stone was a result of a Destination Canada's "Connecting America," a marketing program to attract more American travellers to the country. It's a program tourism Victoria has invested $50,000 overall to join.

"It's all tying in and bringing more money in the visitor economy here in Victoria," said Hawes.

Organizers say local talent could benefit from bigger American audiences.

"We have an amazing crop of artists here," said Blasko, "What we lack is a population to support a typical music industry but it is getting better every year and what it's allowed is for some local artist to get massive followings."

Only time will tell if the article will hit a high note with music fans south of the border.