Is Pantone's 2018 Color of the Year a hit or a miss?

Pantone officially announced its Color of the Year for 2018: Ultra violet. The New Jersey-based color-matching company says the deep purple shade "communicates originality, ingenuity and visionary thinking that points us to the future." As always, the internet is full of armchair fashionistas who think Pantone blew it. But others think it's the best possible pick. What do you think?

my teammates and i were colour coordinating using pantone chips, and one of us was joking about how pantone's 2018 colour would be violet AND HE FREAKING JINXED IT [?] [?] in case y'all don't know me enough, i reeaaally hate purple colour in general [?] [?] pic.twitter.com/oDsGjFzdys

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