Well folks, after many months of head scratching and wistful chin stroking I have worked out why some people still haven't visited the Isle of Wight. Brace yourselves. On paper, the Isle of Wight should be wiping the floor of destinations like Cornwall and Devon. For most of the UK, the Isle of Wight is easier to get to than Cornwall, which requires a 13 hour drive just to get from one end of the county to the other. Both have got lovely coastlines, but the Isle of Wight has a much better variety of beaches and you can see a dozen different beaches in a week without a great deal of effort.

The Isle of Wight is missing out because it doesn't have one food item which is strongly associated with it. Yes, there are loads of places selling seafood and there is a place in Ventnor which does Crab on Chips, but it doesn't compare to the Cornish Pasty or the Devon Cream Tea in terms of recognition.

As an example, take the Melton Mowbray Pork Pie. The town of Melton Mowbray is pretty bland - just a selection of charity shops and a Wetherspoons (and an ex girlfriend which might explain my dislike for it) but people still cough up for the overpriced genuine pork pies from a shop in the town centre.

Food culture can't just be created, but it can be developed from a series of old stories, rumours and traditions which may or may not be true. The Isle of Wight’s Grace's Bakery had a good go at looking into the question of whether the Isle of Wight actually invented the doughnut and concluded that (SPOILER ALERT) no-one knows for sure.

If you visit Cornwall and don’t eat a pasty, you haven’t really done Cornwall. The Isle of Wight needs the same deal.

So here’s my plan:

Come up with a cutesy name. I currently favour “Granny Gertrude’s Original Isle of Wight Doughnuts” written in italic writing with a picture of a friendly looking grandma and a mixing bowl.

Create a vague back story based on the bits of information that are available. Something along the lines of: “According to local legend, the doughnut was invented on the Isle of Wight in 1845 - a few years before Queen Victoria moved to Osborne House. We don’t know whether her majesty loved to indulge in doughnuts, but we do know that we’ve spent years perfecting our secret combination of local ingredients to create the original and best Isle of Wight doughnut.”

Open up a ‘flagship’ Granny Gertrude’s Donuthut in Shanklin so I can send doughnut smells wafting down the Esplanade and hand out free samples to visitors.