Our mission is to enable intelligent loyalty programs - imagine where brands/retailers can identify their most valuable customers, understand their behaviours - and reward customers according to their purchases & habits.

Using Eatonomy's Loyalty Management Suite -brands/retailers can build custom loyalty programs in minutes - without technical knowledge or experience with the blockchain.

Our platform is fundamentally different from other blockchain loyalties as it is built on Stellar. Stellar eliminates the technical challenges of running a consumer dAPP which exist on Ethereum-based dAPPs - wallet management, transaction fees, transaction times & liquidity of tokens.

How it Works?

Application Layer

The Loyalty Management Suite is what brands/retailers use to set up a loyalty program, assign redemption rules (i.e. 10 tokens for $30 spent), purchase TRE tokens via API's, and track/analyze the performance of their programs. Brands/retailers can elect to launch their loyalty programs either on the Mobile Eatonomy App - where customers can purchase & redeem food/goods using TRE tokens or fiat or brands/retailers can launch the program using their own infrastructure - the choice is theirs.

Integration Layer

The integration layer is a library of code simplifying the platform architecture so that queries between lower layers are automated.

The primary function of the integration layer is API access with external exchanges and data sources so that users of the Loyalty Management Suite (brands/retailers) and the Mobile Eatonomy App (customers) can purchase/redeem/transfer TRE tokens seamlessly without any additional effort - thus eliminating barriers to using the Eatonomy platform.

Exchange Layer

With built-in API's the exchange layer allows brands/retailers to seamlessly purchase TRE tokens using fiat - without the friction of creating accounts, understanding price exposure and etc. The exchange layer facilitates these transactions and provides TRE purchasers with the best prices at any given volume. Similarly, customers can sell their TRE tokens on exchanges via API access as well.

Protocol Layer

The TRE token is built on the Stellar blockchain - the ideal choice for performance, speed, and resiliency.

Stellar is the ideal blockchain for Eatonomy as it provide significant benefits - especially with the technical challenges of building a consumer dAPP. For instance, competitors building blockchain loyalty programs who use Ethereum would need to pay for a minimum amount of Gas when creating each wallet for users & brands/retailers to facilitate the initial transaction - with Stellar and its SDEX, no such capital investment is required. Other benefits of Stellar include extremely low transaction costs, near instant transaction times, and liquidity of the TRE token.

Benefits for Brands / Retailers

We eliminate the complexity of building intelligent, custom loyalty programs

Earn additional tokens by sharing insights

Goodbye Restrictive Rewards!

TRE tokens never expire, and they hold real value (in terms of redeemable rewards, BTC, ETH, or even fiat)

Team

Shaheryar Ahmad

Co-Founder Technical and Blockchain Lead

Built entire front-end and back-end system architecture for Eatonomy platform. Solid understanding and working knowledge of Blockchain, Full Stack, and Database Structures. Proficient in C++, JAVA, NodeJS, Solidity, GO. Developed strategy for $2M+ engineering database structure revamp @ Hydro One

November 2017

April 2018

Sept 2018

Nov 2018

Nov 2018

Development of integration layer: APIs for TRE import and mobile wallet development

December 2018

Development of platform (application layer, exchange layer)

2019

January 2019

Onboard major North American CPGs & restaurant chains

September 2019

Expansion into EMEA & APAC markets

Best Toronto Startup Award

In late 2017, Eatonomy won the prestigious Best Toronto Startup Enterprise Award at the InnovateToronto Pitch Competition, amongst 200 other competitors. The competition was a collaborative partnership between the University of Toronto, the City of Toronto, Ryerson University, focused on using innovation to shape the next 150 years in Canada and beyond.

Brands/retailers looking to build a custom loyalty program need to purchase TRE tokens first. As the number of users in the ecosystem increases - brand/retailer activity will increase - thus increasing the value of the TRE token.

Traditional loyalty rewards have been restrictive & this has contributed to a lack of engagement from customers. Customers perceive universal rewards to be higher value - this results in increased purchases to earn universal rewards.

Our founding team has direct experience in selling marketing technology to brands/retailers in the food industry, building sales teams & strategies for startups and F100 companies, and developing blockchains/software for a variety of uses.