FINALLY.

Traveling with kids sucks. They’re noisy, they spill their gross crumbs everywhere, and they smell. Even airline owner and apparent savior Richard Branson realizes that. In a recent interview with Conde Nast Traveler, he said he would like to create a cabin just for kids so they won’t bother anyone else. It’s sort of like Thanksgiving!

“I would love to introduce kid’s class,” he said to the magazine. “It would be a separate cabin for kids with nannies to look after them.” Key words: With nannies. It seems traveling luxuriously starts young for the one percent.

So, what’s stopping him? The British government. “We’ve had an issue with the Civil Aviation Authority. They worry in an emergency kids would be running in one direction and their parents would be running in the other,” he said, presumably while sighing. “So we haven’t got it through yet.”

Guess we’ll have to stick to our cocktail of three Xanax pills, a glass of red wine and noise canceling headphones until then.

Betabeat is now the newly launched Innovation section of the Observer. All your favorite features and columns—as well as exciting new areas of tech coverage—can now be found at Observer.com/Innovation.

Don't miss the latest and best writing on technology and the future of business innovation. Add the Innovation section to your RSS feed and follow the Observer on Twitter and Facebook.