Do you know why the world of marketing has a response rate of 2-3% and is happy with it? Even lesser? It is because the world of marketing data and marketing data sciences is broken. And marketers don’t know a way around it. Here’s what the data looks like typically- Market Research & Panel data […]

The other day, I was watching a fascinating soccer match (English Premier League). Somewhere towards the end of the game, I realized that the poor fellas had been running for about 94 minutes to end with a 1-0 scoreline. Somewhere, in those 94 minutes, there were […]

Lets assume that you’re in a third party analytics services/ consulting organization. I assume that your organization started with a core of like minded people with the relevant analytics credentials. And I would like to assume one of the following two things – that you’ve grown somewhat, or are planning to scale soon. You must […]

(Image source: hcair.com) Quite a few of the projects I have done in the last three years have been around the practical use of analytics in healthcare. One could thank the Obama administration and the healthcare reforms for it. But these projects were interesting. They ranged from market expansion strategies for pharma clients to operational […]

I was following this discussion on linkedin, and as expected most of the responses fall in the extremely simple to understand category of – “it depends”. Because, fact of the matter is, like everything else, it depends. So, I am trying to move from my usual “it depends” to the hopefully helpful “it depends on”. […]