Monday, 15 July 2013

Nokia partners Trace Urban to introduce Don’t Break Da Beat round2

It was all fun last Friday at Grandeur
Events Center as sensational rap & hip hop artistes, Modenine, Eva,
Olamide, Phenom, Show Dem Camp (SDC) and last year winner of the Nokia Don’t
Break Da Beat rap competition, TKO, thrilled many Nigerian youths with
electrifying performances as Finnish phone maker, Nokia in Partnership with
Trace urban, announced the commencement of round 2 of the Don’t Break Da Beat rap
competition with a reward price of $20,000.

The announcement of the competition was made along with the introduction
of 2 new Nokia Asha devices; Asha 210, a dual SIM device that comes with a 2.4 inch LCD display screen, fast
and responsive QWERTY and WiFi connection. and Asha 501 the first of its kind in the new era of
Nokia’s Asha devices using the new Asha operating system, faster and better.

Speaking on the competition, Marketing
Manager, Kesiena Ogbemi said that this year’s competition will involve more
online engagement, as interested participants will have to make entries via
online platforms. According to Ogbemi, “the participants will be required to follow
and like Nokia Nigeria Twitter handle and Facebook page. “The Judges, Modenine
and Eva will send out Rap lines on both social networks, contestants will then
reply with their own lines with #DBDB at the end of their tweet to enter for
the competition. The Judges will select the top 300 lines from across the
country, who would move on to the next phase of the competition”.

Fela Oke, Commercial Director at Trace
Urban said “ we are very excited about partnering with Nokia and helping to
take Don’t Break Da Beat to the next
level this year with a more exciting competition”

For more
information on the competition, interested participants can visit Nokia Nigeria
Facebook page or follow the Nokia Nigeria Twitter handle.

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