Social Media Strategy for Business

by Christi on February 10, 2012

Social media sites such as Facebook, Twitter, Google + and LinkedIn are a great place to promote your content and interact with your customers and potential customers.

It is important to create a social media strategy before you begin using it for your business. Your social media presence is not something you want to trust you your high school and college age relatives. Your strategy for social media should include:

A plan for posting remarkable content. To increase interactions with your target market, you should be posting content that they are looking for. You are an expert in your field, right? So share your expertise and help your customers with great information that they can use.

A plan for interaction. Once you set up your social media presence, it is imperative that you keep it active. Nothing puts people off more than seeing someone post a question or comment on, for instance, your Facebook page and having ignored. According to a recent article, “a whopping 88 percent say if they see that their or other customers’ complaints on social media are ignored, they’d be less likely to buy from those companies in the future.”

A plan for monitoring. You can set up Google alerts to see what is being said by others about your industry and your company. This is a great way to stay up to date about what is going on in your industry and will also help you monitor your company’s online reputation.

A plan for measuring your progress. You won’t know how effective your social media strategy is if you are not measuring the results. When measuring, it is important to keep your goals in mind. Social media can be fun and it can be easy to lose your focus if you are not measuring and keeping your eyes on the goal.