Cirba rebrands as Densify

Cirba has announced that it is rebranding as Densify, reflecting the company’s strategic value proposition to reduce cloud and infrastructure costs while also improving application performance.

The company also announced an analytics service, Densify, for optimising public cloud and on-premise virtual infrastructure. The Densify service is the next evolution of SaaS as it combines the organisation’s predictive and real-time optimisation analytics with an assigned Densification Advisor, eliminating the burden of learning, operating, managing and maintaining software. The Densify service offers fast time to value, ease of adoption and use and the greatest potential for savings in the market through the industry’s most powerful optimisation engine.

“Based on our experience, we know that organisations desperately want to reduce their cloud bill and show highly utilised infrastructure, but there are only so many hours in the day,” said Gerry Smith, CEO of Densify. “We understand that IT is looking for more than a software product – they want outcomes. They are looking for experts who can tune and watch over the automated analytics; they want to know that someone is there for them, helping them deliver results – not another management and maintenance burden.”

“Densify serves as the ‘brain’ of our customers’ environments, right-sizing them, taking the guess work out of adding new applications, and determining the best way to leverage cloud,” said Andrew Hillier, CTO and co-founder of Densify. “The analytics engine is extremely robust and has the ability to model some really advanced modernisation techniques such as stacking workloads in bare metal clouds or optimising container placement within a public cloud instance, which can save upwards of 80 per cent of the cloud bill for some customers. Our approach is completely different from other products that are reactionary and can’t offer any visibility or insight into the reasoning or best practices of cloud utilisation.”

The new service offering delivers immediate business value in these key areas:

**Reduced Infrastructure Requirements **– In bare metal clouds and on-premise infrastructure, such as an internal VMware environment, Densify analyses workload patterns to right-size allocations and strategically place VMs. Densify is the only solution that can dovetail workloads to increase density by an average of 48%, resulting in a savings of 33%. Better Performing Applications – Densify’s predictive analytics leverage historical patterns to model what a workload is going to do in the future. This enables Densify to automatically and proactively place and size VMs to avoid compute and storage risks. It also provides real-time responses to address operational anomalies and unexpected resource shortfalls.

**Optimised Application Placement and Transformation **– Densify reviews all application requirements and workload patterns to automatically place workloads in the best hosting environments whether in the cloud or on-premise according to requirements, cost and strategic priorities. It also provides detailed cloud migration and technology refresh plans.

“Enterprises are often painfully reminded by their monthly AWS and Azure bills that shovelling their apps to public cloud can lead to unpredictable OPEX,” said Torsten Volk, Managing Director, Hybrid Cloud & Infrastructure Management, Enterprise Management Associates (EMA). “Our research shows that cost control is the number one priority in hybrid cloud operations, driving demand for a solution that increases the efficiency of public cloud use and provides guidance regarding which public cloud service offers the desired compromise between risk and cost. Densify’s service provides exactly this analytics and control layer to instantly optimise existing application environments and show how future environments will be deployed in a policy driven and cost effective manner. This gets even more interesting when considering the new economics introduced by container-as-a-service offerings and by server-less functions.”