The spot (see below) showed that every time someone pushes down on the SodaStream, which turns flat water into sparkling water in seconds, competitors' bottles exploded. It was banned by Clearcast, which pre-approves U.K. TV advertising, because the spot "denigrated other soft drinks."

And what didn't work in the U.K. might go over very well in the states, at the biggest advertising event in the world. We love explosions and corporate slaps-in-the-face. Just last year, a Chevy Super Bowl spot openly bashed Ford — although not by name.

According to a press release, SodaStream "is planning a special Super Bowl ad that will feature a revised version made specifically for the game, based on the same creative centerpiece."

The ad will very intentionally air in the fourth quarter, when empty soda bottles and cans have begun to noticeably pile up at Super Bowl parties across America.

"We expect the ad will inspire a life-changing moment for consumers," SodaStream USA president Gerard Meyer said, "making them realize they have the power to enjoy their bubbles, exactly how they want it, without the hassle of carrying, storing, and disposing all of those bottles and cans ever again."