Pacifica Capital To Open Marriott's First Moxy Hotel In Japan

TOKYO--Tokyo-based commercial real estate developer Pacifica Capital K.K. has signed a management contract with Marriott International to open Japan’s first location for the young, fast-growing brand “Moxy Hotels” in November 2017.

The property, to be known as “Moxy Tokyo Kinshicho Hotel”, is a short walk from Kinshicho, one of Tokyo’s busiest train stations and near some of the capital’s major tourist attractions such as Asakusa and Tokyo Sky Tree. It is also within a block of an expressway onramp making the property convenient to Haneda and Narita airports as well as Tokyo Disneyland. The hotel will have 205 rooms ranging 18-28 m2, large, attractive and comfortable food and beverage facilities, a gym and meeting rooms.

Launched in 2014, Moxy is a boutique hotel concept targeted at Millennials using the latest technology and a strong emphasis on fun and useful public areas with comfortable space to eat, drink, work and communicate 24/7. Currently, there are 7 Moxy hotels open in the U.S. and Europe and a strong development pipeline.

In 2016, international visitors to Japan grew by 20% to a record 24 million, more than 80% of which came from Asia. With the Summer Olympics coming to Tokyo in 2020, the Japanese government doubled its 2020 inbound visitor target to 40 million people and experts predict a massive accommodation shortage.

Pacifica’s 100% subsidiary, American Hotel Management K.K. will operate the hotel with key personnel to be seconded by Marriott. “I love the Moxy concept” said Seth Sulkin, President & CEO of Pacifica Capital K.K. “Tokyo desperately needs boutique hotels at an affordable price where people actually enjoy staying. We think Moxy fills a huge gap between basic business hotels with cramped rooms and luxury hotels at prices beyond what most people can afford to pay."