NY Times to rebrand Herald Tribune in its own image

NEW YORK (AFP) - The New York Times Company said on Monday it will rename the Paris-based International Herald Tribune this fall in a bid to boost its international presence.

In a statement, it said the 125-year-old global newspaper - the last vestige of the New York Herald Tribune that ceased publication in 1966 - would be rebranded as the International New York Times.

"The digital revolution has turned the New York Times from being a great American newspaper to becoming one of the world's best-known news providers," said New York Times Company chief executive Mark Thompson.

"We want to exploit that opportunity," he said, adding that a new website for international readers was also in the pipeline.