Useful Searches

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Just another reason I'm closer to cutting the cord. What will this be, the 15th lifestyle channel on cable now?

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I'm starting to wonder myself. We've just experienced a snow-turned-to-ice week and I couldn't safely get to my dish to clear it for a couple of days. Watched everything streaming via the internet directly from the network websites - even Leno's "Headlines" from Monday. This from that story makes me wonder:

With the launch of lifestyles-based FYI, A+E will look to draw younger viewers into its network portfolio – which includes older-skewing, female-targeted network Lifetime, male-targeted service History and general entertainment-based A&E. It also hopes to increase its overall audience for BIO: the network is on track to average 260,000 primetime viewers, an increase of 4% over 2012 but far short of the more than 1 million viewers drawn by its sister networks Lifetime, History and A&E.

"The transition to FYI is the next phase in our strategy to bolster the A+E Networks portfolio by evolving and maturing our brands to allow for future growth in the rapidly changing media landscape," said Nancy Dubuc, president & CEO of A+E Networks in a statement. "FYI will be an upscale network with a younger and more modern sensibility than what we've seen on traditional lifestyle networks, in an effort to appeal to an audience that has been underserved on linear but thrives online."

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I find it hard to believe there's much of a "younger and more modern sensibility" needing "linear" service. The "older and less modern sensibility" that now simply finds "linear" more convenient is soon going to want to quit spending their limited fixed income on cable/satellite. In case no one has noticed, the majority of "live plus same day viewers" became age 50+ viewers sometime back. Last year AARP had an article Who Needs Cable? 6 cheaper ways to watch great television shows which was far from complete and not well researched but may have been just the push some people needed.

Yep, it is important to read the story the link ties to. It's about the A&E media conglomerate telling us old folks we're not their audience of choice. Maybe someone can change the title to "A&E to reboot Bio."