An interior specialist has just announced a Grosvenor design partnership which is sure to mean great things for the casino brand, in both the thirty five UK casino premises that they run and the online casino sites which they are known for. The company, 20.20, have said that they are going to be creating a concept that will help the brand deliver a destination ‘that is adapted to their needs on both a social and gaming level’, based on what customers really want.

The design specialists have been working with the Rank Group since 2005, so their partnership is a strong one and they are sure to be able to create a site for their online casino games which will really tie in with the luxury experience that most players expect to get when they visit a Grosvenor Casino. The consultants have stated that they will be ‘getting under the skin of customer behaviour and motivations for playing both in-club and online,’ which means a great step forward that will allow customers to enjoy the site ever more and get more out of it according to what they really want and enjoy.

The project will be undertaken with help from analysts MC&C, who are currently undertaking a data study in order to provide the information that is needed to find out just what customers really want. Michael Artis is the head of sports and entertainment at 20.20, who will be leading this project, and he had this to say: ‘We can make casinos a lot more relevant to a wider audience. It all starts with the customer, and that’s who our strategy team are with right now.’ If they manage to pull this off and do it right, then the new customer experience at any Grosvenor Casino venue or site is sure to be a much better one as soon as the changes go ahead – though time will tell whether they do manage to do something revolutionary, or if it is all just more PR talk and the redesign will be the kinds of changes that you see happening regularly.…