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One of the reasons why people downplay SEO training is the fact that the landscape is ever changing. However, more savvy professionals know that the changing landscape is a perfect way to know what matters and what doesn’t.

One of the reasons why people downplay SEO training is the fact that the landscape is ever changing. However, more savvy professionals know that the changing landscape is a perfect way to know what matters and what doesn’t.

Algorithm changes happen frequently but one thing has remained constant: keywords usage. While Google focuses on algorithmic changes that will ensure only quality content is delivered in results, people have to type in certain keywords to be able to reach these results. Understanding keyword selection is therefore one of the most vital aspects of SEO training. A good SEO training should cover the following on keywords selection:

Choosing the best keywords for a site is difficult if you don’t know who you are optimising for. Understanding how to read target audience behaviour is the first step to keyword selection success as you will be able to narrow down keywords that will draw them to your site.

Long tail keywords are phrases that are specific to your market. They are also likely to be the terms your prospects are searching with online, in this era of mobile assistants. Therefore, while “SEO training” is good, you can pull in more targets with “B2B SEO training” and do even better if you choose to go with “books on B2B SEO training”. “Long tail keywords are vital because they often have lower competition, therefore increasing your chances of higher page ranking in Google” says Joe Kits at Kalexiko, an SEO Agency in Birmingham.

How to use keyword variations

There are so many tools that marketers can use to effectively choose keyword variations. Understanding how to use these tools is important for any important for the success of any SEO strategy. With a keyword variation tool, you can type in a generic keyword and have a long list of potential variation returned. This makes it easy to arm yourself with a good selection of keywords that can be worked into any piece of content to ensure a strong pull on the target audience.

How to allow keywords drive content ideas

The common direction to go for some individuals is to write content first and on completion they go back to plug in keywords. There is nothing wrong this when done properly but the inverse of the process works better. For the best results, create a keyword list and identify fresh content ideas from them. This way, the target phrase(s) can be naturally and seamlessly represented across the content instead of being forced in at the end.

How to take advantage of traffic analysis

Analysing keyword trends in traffic reporting tools like Google Analytics will allow you to see the keywords bringing in the most traffic or the content bringing in the most traffic and find ways to leverage on them.