“In keeping with the scientific principle ‘correlation equals causation,’ ” he writes, “our research unequivocally demonstrated that Princeton may be in danger of disappearing entirely.”

He adds: “While we are concerned for Princeton University, we are even more concerned about the fate of the planet — Google Trends for ‘air’ have also been declining steadily, and our projections show that by the year 2060 there will be no air left.”

In addition, Develin notes: “Although this research has not yet been peer-reviewed, every Like for this post counts as a peer review.”

Story Conversation

About The Margin Blog

The Margin is MarketWatch’s blog that keeps you up to date on the latest and most interesting news outside the world of business. From global and national events to sports and entertainment coverage, The Margin offers a unique MarketWatch perspective on the topics of the day. Led by writer Shawn Langlois, slanglois@marketwatch.com, and editor Steve Kerch, skerch@marketwatch.com, our team has a broad mandate to alert you to the stories everyone is talking about so you won’t miss a beat when the conversation turns social after the bell.