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The main thing with information is not that it is true but that it is usable In the journal ”Språktidningen”, February issue 2012, the research journalist and communications consultant Kristoffer Gunnartz address the question how complicated things can be made interesting and meaningful and still be correct. Is it possible for researchers and experts to speak and write so that other groups also can grasp what they have to tell? Absolutely, says Gunnartz and mentions how Peter Gärdenfors, professor of cognitive science, has demonstrated this. Gärdenfors often uses subway maps as an example of how something complex can be portraid as ”untrue” in one sense but to anyone needing to travel from point A to point B also as a very usable, …

Has the development of social media truly and fundamentally changed the relationship between businesses and customers, how the interplay between them is formed, how companies act to communicate their brand? Or is it so far mainly a relocation of traditional methods of marketing and communication to new media but with basically the same tools of getting the message through? The recent years’ massive growth in social media has generated an increasing interest in this area and phenomena such as YouTube, Twitter, Facebook and blogging might be perceived of as unstoppable forces of change for the formation of B2C structures. New abilities to express ideas, opinions and assessments through these new media should potentially not only provide businesses with an influence on what …

Multinationals feeling pressure of Chinese companies Recently back from Shanghai where he spend a week with an Executive MBA group from Lund University, Ulf once again concludes that China still and to a very large degree is a challenging market indeed for foreign, including Swedish, corporations… China Daily 2012-05-25