Target 2 Day Sale with Maria Bamford

Target in the USA promoted its two day sale this year (Thanksgiving Day and Black Friday) with an advertising campaign featuring two sisters played by comedian Maria Bamford. Bamford plays two sisters who are getting ready for the Target 2-Day Sale. One is an overachieving overachiever who can’t wait for 5am, and the other is a frazzled everymom who’ll get there when she can. The campaign includes nine TV spots, eight radio spots, an interactive experience on Target.com and banner ads galore.

Click on the image below to play the Target Preparing video in YouTube

Clearly its the middle aged woman who’s at the forefront of Target’s Black Friday sale marketing here. I can imagine a younger audience writing this off as just daft, missing the humour and irony in it all.

Interesting though, that Target Black Friday was the most searched item on Google in the week before Thanksgiving.

James Medley

….and the most twittered on that day.

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