Video App Zoom Rockets to Fame, with Some Hiccups, amid Pandemic

What does British Prime Minister Boris Johnson have in common with virtual happy hour celebrants and thousands of students around the world?

All use the Zoom videoconferencing application to get together while staying apart during the deadly coronavirus pandemic.

But amid its newfound fame, the Silicon Valley-based company has come under stepped-up scrutiny over how it handles privacy and security -- including allowing uninvited guests to barge in on sessions.

Created by engineer Eric Yuan in 2011 and listed on the Nasdaq a year ago, Zoom has seen its market value skyrocket to some $35 billion.

Yuan has spoken of a passion for communication technologies that dates back to the 1990s when, as a university student in mainland China, he longed for a way to see his girlfriend without needing to travel hours by train.

Zoom hit the market as a tool for people working apart to collaborate on business, competing with offerings from the likes of Microsoft, Facebook, Google and others.

- Poker and funerals -

As people around the world stay home due to coronavirus risk, Zoom has become a go-to service for remote education, exercise classes, poker games, church services and happy hour celebrations.

Couples have gotten married in "zoomed" ceremonies. Birthdays have been celebrated. Funerals have been virtually attended.

"It's really easy to use, and free; that's nice," said US school teacher Justin Minkel, who instructs students remotely using Zoom. "Just click a link."

Home chaos such as dogs barking or outbursts from siblings can be disruptive, but Minkel cures that by "muting" students' microphones until he needs to hear them.

According to Yuan, the number of people taking part in Zoom meetings daily eclipsed 200 million in March, up from just 10 million at the end of last year.

Video calls have surged on all messaging platforms including WhatsApp, Messenger, and Google Hangouts, but Zoom has become a star.

It lets as many as 100 people simultaneously attend a video-conference, allowing 40 minutes free and then charging for premium accounts that provide more time and features for $15 monthly.

Zoom lifted the 40-minute limit on free accounts for teachers in an array of countries.

Among Zoom settings is an option to chose a backdrop image, such as the Golden Gate Bridge or tropical beach, hiding what is really behind a user.

- Zoombombing -

Digital learning coach Stephanie DeMichele credits the surge in Zoom use to fear of being disconnected from schools, friends, families and others in our lives.

While encouraged that Zoom is admitting it has security problems, it still has "a ton of work" to do to fix them and restore trust in the platform, according to Electronic Frontier Foundation associate director of research Gennie Gebhart.

While tending to its immediate concerns, Zoom would be wise to keep on eye on the future, said Creative Strategies analyst Carolina Milanesi.