Amazon Prime Day sales surpass Black Friday and Cyber Monday

Amazon’s Prime Day, which took place 11th July this year and offered deals exclusive to Prime members, grew by more than 60% on last year, the retailer has said.

Amazon reported that sales on the day surpassed those of Black Friday and Cyber Monday, making it the biggest day ever in its history.

Prime members’ most popular purchase was the Echo Dot, which was the bestselling Amazon device and the bestselling product from any manufacturer in any category globally.

Prime Day 2017 was also the biggest sales event ever for Amazon devices around the world and included record sales for Echo, Fire tablets and Kindle devices. The new Element 55-inch 4K Ultra HD smart LED TV – Amazon Fire TV Edition was the bestselling TV deal in the retailer’s history, selling record units in less than four hours.

Doug Gurr, UK Country Manager for Amazon, said customers had ordered more items than Prime Day last year by 9pm.

“Alexa devices have been particularly popular – Echo and Echo Dot have been our bestselling Prime Day products on Amazon.co.uk, and we’re looking forward to many more customers being introduced to Alexa for the first time.

“It is great to see that the positive customer feedback on Prime Day coincides with the announcement that we rank first in the UK for customer satisfaction in the latest UK Customer Satisfaction Index, the fourth consecutive time that Amazon.co.uk has topped the Index.”

Top sellers in the UK, excluding Amazon devices, were TP-Link Wi-Fi Smart Plug, works with Alexa; Sony Playstation 4.