@alex-m1, I don't pretend to be a basketball aficianado, but yes, this company's marketing dept. offers a really broad range of mateirals (video showing this basketball features, how different teams used the ball, etc.) Impressive. Obviously it's run by people who really love basketball.

I think you should buy the basketball and find out what difference it can make for someone who just wants to have fun with the basketball! I look forward to your report!

I looked into their testimonials. All focused towards teams , but definetly interesting.

BTW i like their marketing dept : http://teams.94fifty.com/wp-content/uploads/2012/06/cs-charts.jpg . it's a funny graph.

But it would be definetly interesting to see what happens if this basketball is giving to someone who plays for fun(and it's pretty easy to test, since the app measures everything). How big the change would be ? 18% isn't enough. You need something noticable.

@alex-m1, agreed. Actually, I was most intrigued by the basketball thing among all others. Indeed, having to look on the phone isn't comfortable as you pointed out. However, the smartphone does keep the record -- what you did and how well you did. So, it does, in a way, help to discipline your practice, I suppose.

As far as the marketing of this basketball is concerned, I did read a blurb by Bo Ryan, Badgers' coach, on this company's site. Oh, well, call me biased (as I live in Wisconsin), but I was immediatelyu sold on it when I read his comments. Ha ha.

The basketball looks interesting, and could potentially be a hit if they make it far cheaper, with better usability(having to look on the phone isn't comfortable while on the field) and with stronger marketing(make people believe that this will really improve their game, assuming that's the case.)

I am sure that I am not the only one getting sick and tired of writing a story about yet another smart watch. But as more vendors get involved in designing new wearable devices, they may be articulating the importance of simplifying its user interface and clarifying what each of those wearable is for.