Granted that's Counter-Strike and Call of Duty definitely skews more US; but the ~50% International Audience is a fair baseline overall. One of the Finals teams, Splyce, also came through via the EU side.

Outside of verifying my own estimates, I was befuddled why Activision would make that figure public. It essentially says that at least half their viewing audience is useless to US Brands.

Then it hit me.

Broadcast rights.

If Drone Racing League can get a $1M investment from Sky and also be shown on ESPN, how much is Call of Duty World League worth to just one European broadcaster like Ginx?