What a link means. When calling the user to action, use brief but meaningful link text that: provides some information when read out of context; explains what the link offers; doesnt talk about mechanics; is not a verb phrase What a link means. When calling the user to action, use brief but meaningful link text that: provides some information when read out of context; explains what the link offers; doesnt talk about mechanics; is not a verb phrase What a link means. When calling the user to action, use brief but meaningful link text that: provides some information when read out of context; explains what the link offers; doesnt talk about mechanics; is not a verb phrase What a link means. When calling the user to action, use brief but meaningful link text that: provides some information when read out of context; explains what the link offers; doesnt talk about mechanics; is not a verb phrase