NEW Salacious Crumb’s Bake Shop will be open in the Her Universe booth

offering a different exclusive cupcake each day!

NEW YORK, NY – April 9th, 2015 – Star Wars Celebration in Anaheim, CA, April 16th-19th, will bring fans of all ages together to celebrate their favorite universe and, this year, female fans will find Star Wars fashion and fun to enhance the galactic festivities. Her Universe, the ground breaking sci-fi fangirl fashion company announced today that they will premiere an all-new stylish Star Wars fashion collection at Celebration featuring dresses, skirts, cardigans, tees, tunics plus an “Ahsoka Lives” exclusive tee to celebrate the fan-sanctioned Ahsoka Lives Day on Friday and the character’s return in Star Wars Rebels. To top it off, Her Universe Founder, and voice of Ahsoka Tano, Ashley Eckstein, revealed she is bringing some galactically-good treats as well – a different daily Star Wars themed cupcake available at Salacious Crumb’s Cupcake Bake Shop inside the Her Universe booth (#934)! Get your daily cupcake as well as a matching Salacious Crumb’s Bake Shop t-shirt. Who knew Jabba’s little court jester had such a sweet tooth?

“Star Wars Celebration is finally here! This is one of my favorite fan events and we have been busy planning and designing a unique shopping and community experience,” said Ashley Eckstein. “We have a brand new fashion collection for women and girls including an extended size range, plus dressing rooms to try everything on! Also, I wouldn’t live up to my nickname of ‘The Cupcake Lady’ if I didn’t bring cupcakes! There will be an exclusive cupcake available for sale in our booth everyday but there will only be 150 of these delicious Star Wars themed treats per day so get yours before they sell out!”

Eckstein will also be signing autographs at the show in the Celebration Autograph Hall: Presented by Official Pix on Thursday – 4pm to 7pm, Friday – 12pm to 2pm, Saturday – 12:30pm to 2:30pm and Sunday 1pm to 5pm. Fans who cannot make it to Star Wars Celebration this year will find most items from the new Her Universe Star Wars fashion collection available online the weekend of Celebration at www.heruniverse.com and later at Disney’s Star Wars Weekends in Orlando, FL.

Cupcakes for Salacious Crumb’s Bake Shop are being provided by Lil’ Miss Short Cakes http://lilmissshortcakes.com in partnership with the Anaheim Convention Center. A special logo was created for Salacious Crumb’s Bake Shop by the esteemed Chris Petescia http://carrot.is/chris at Carrot Creative.

About Her Universe
Her Universe was launched in 2010 by actress and entrepreneur Ashley Eckstein and The Araca Group, a leading theatrical production and brand management company. Ashley and Araca created Her Universe to address the expanding market of female sci-fi and fantasy fans. They entered their first agreement with Lucas Licensing to develop and produce a line of female-centered Star Wars apparel and accessories. The success of that line was followed up with a collection for BBC Worldwide for Doctor Who, CBS Consumer Products for Star Trek, AMC for The Walking Dead, Nerdist Industries, Marvel, Hasbro for Transformers and Studio Ghibli. You can learn more about Her Universe and purchase the current line of fangirl apparel and accessories by going to www.heruniverse.com and by following Eckstein & Her Universe on Facebook (facebook.com/HerUniverse) Twitter (twitter.com/HerUniverse), Pinterest (https://www.pinterest.com/heruniverse/) and YouTube(https://www.youtube.com/user/HerUniverseChannel?sub_confirmation=1).

About Star Wars CelebrationStar Wars Celebration is the ultimate festival that brings Star Wars fans together from all around the world. It will be held April 16-19, 2015 at the Anaheim Convention Center in Anaheim, CA! For more info go to www.starwarscelebration.com..

The Force is with this new Star Wars lightsaber shirt (glows-in-the-dark!) and lightsaber skirt.

Little girls can be Force-fully fashionable, too, in this lightsaber shirt which glows-in-the-dark.

Keep your feet on the ground and your head in the clouds with this new X-wing cardigan and Cloud City pin up dress.

Take command of your wardrobe with this new Star Wars Imperial High Commander cardigan and Battle of Hoth pin up dress.

Even the dark side is loveable on this new Star Wars Heart Bad Guy Dress for ladies. Girls can embrace the light side with this new Star Wars Heart Good Guys Dress.

Yub nub! Don’t leave home without your new Ewok crochet purse. Perfect for your next visit to Endor!

If Leonardo da Vinci were a Star Wars fan, we imagine that this painting would’ve been a part of his collection. Now you can own this imaginative piece of art on your own tee.

It is one of the most famous lines in movie history. Proudly display your Star Wars passion with this “May The Force Be With You” pullover.

Sabine has quickly become one of the most popular characters on Star Wars Rebels. Now your youngling can embrace the spirit of Sabine with this new costume tunic.

Who knew Salacious Crumb had such a sweet tooth? Jabba’s little buddy is celebrated on this new adult and youth tee. While you’re at Celebration, stop by Salacious Crumb’s Bake Shop in the Her Universe booth and grab a delicious Star Wars cupcake.

16 comments

This is all so wonderful! Wow! I have so many emotions right now because it’s such an awesome time to be a Star Wars fangirl! I can’t wait to see all of these fashion items in person. Thanks so much, Her Universe!

Ashley, can you please look into making your dresses in tall sizes? You have a lot of vertically gifted fans who can’t wear any of your cute dresses due to the 8 inch torsos on all the designs! Pretty please! I would buy all these things, but your clothes run so short I’m left out!

I’m so happy I found your shop 🙂 I’ve been thinking a lot recently that most girls have no clue how to combine fashion with fandom. Usually it’s either baggy men’s T-shirts or fetish cosplay. Your dresses are the answer to my needs for things that are elegant and feminine as much as they are geeky and funny. Also, the Battle of Hoth is my favourite scene from Star Wars. Love.

These new products look fantastic! My first reaction to the dresses was ‘Finally! Knee-length, retro-styled dresses!’ and the second reaction was ‘I hope these and the cardigans come to Hot Topic so I can try them on and purchase them!’. I can’t wait to see these in stores!