A few weeks ago it has been announced that Hedi Slimane will not just show his first collection as the new creative designer next spring/summer but also changed the name of the parisian tradition-rich label Yves Saint Laurent in Saint Laurent Paris. A small debate...

Thursday, August 2, 2012

First of all - this is not a plea for being skinny, to make this clear. With I LOVE YOU we also would like to create a certain awareness for a healthy body, no matter which body size you are.Therefore I'd like to recommend an article of the last ZEIT newspaper (No°31). Here is a short summary roughly kind of google translated:

THE FAT DANGER

“Potbellys are not just an aesthetic flaw - fatty deposits are life-threatening. The danger lies not just in high blood pressure, stroke, diabetes, dementia, chronic back pain and joint deseases. The risk of getting cancer is much higher for a corpulent person than someone with normal weight. (...) Death due to overweight in the U. S. ranges to 115,000 a year. That means every fifth cancer death is in the final analysis because of overweight. Soon excess weight could really replace smoking as the main risk factor for cancer. (...) Indeed the rate of smoking adolescence in germany reduced by half between 2002 and 2012. Only thirteen percent of the german population are smokers nowadays. But maybe the conceivable decline of lung cancer will be compensated by the increase of other cancers. Therefore it is questionable if smokers even heighten the risk of getting cancer by quitting. Because former smokers are often gaining a lot of weight within a short time. (...)”

(Die Zeit N°31, 26th July 2012)

To make a long story short, this article finally convinced my lazy body and I am now back in the park running. 5 days a week. My new running concept (to make sure i am not giving up after the second week): shorter distances, therefore more frequently, even if it is a 30-minutes-run. And to push my motivation i need the new mindblowing special edition beauties from the NikeFlyknit collection. Honestly, these are the most beautiful running shoes I have ever seen. And they are not just fashion gadgets, these are serious feather-weight racing shoes. Alyson Felix, one of the track and field sprint athletes is wearing the Flyknit racers at the olympic games.

The third Flyknit Collection has just been released and I had the great chance to talk to Ben Shaffer, head of innovation at Nike, about the concept and this milestone in footwear design technology. Read the interview after the jump.

Wednesday, August 1, 2012

Thank you all for participating in our first raffle. We enjoyed browsing trough your mails and had a good laugh. The competition is closed now and unfortunetely we had to pick five favorites including some legendary Michaels, extraordinary reading habits and someone who is clearly not afraid of ugly.

Due to our enthusiasm for all participants we decided to make you all at least a second winner and therefore we will send all of you not announced in this post a copy of our recent issue too.

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MANIFESTO

WOMEN ARE BEAUTIFULWOMEN ARE SEXYWOMEN ARE CLEVER AND INTELLIGENTLIFE IS CHANGE. CHANGE IS GOOD.FASHION IS THE DISPLAY OF CHANGELIFE IS IRREGULAR.LIFE HAPPENS QUICKLY,BUT NOT ALWAYS.TODAY'S COMMUNICATION GETS FASTERTODAY'S COMMUNICATION GETSMORE PERSONAL.FASHION HAPPENS EVERY MORNING.THIS (MAGAZINE) IS TO HELP YOUSTAY INSPIRED....IS TO KEEP YOU INSPIRED AND LOVE YOU(RSELF)