The topic of this event will be the rise of search and social in Michigan. Google, Twitter, MSN, and iProspect all have offices in Michigan. Along with the formation of SEMPO Michigan, we will be discussing how to better integrate between teams, channels, partners, and vendors

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Keynote Speaker: Chris Boggs, Director, Search, Rosetta

Chris is a specialist with 10 years
experience in search engine optimization and paid search advertising. Chris
joined Brulant from Avenue A | Razorfish in 2007 as the Manager of the SEO
team, and Rosetta acquired Brulant in 2008. His current role involves working
across channels and verticals to promote cohesive strategies and synergies
between client online marketing campaigns and other Rosetta design and user
experience best practices.

Chris is actively involved in the
SEM Community. He has served on the
SEMPO Board of Directors since 2006, and was recently elected by the Board
to serve as Chairman. He speaks regularly at major search marketing
conferences, is a Moderator and Blogger for Search Engine Watch, and is
Associate Editor for the Search Engine Roundtable blog. Chris lives in
Twinsburg Ohio with his wife, son, and daughter, and enjoys golfing, soccer,
and fantasy sports.

Additional Speakers and Panelists:

Linda Girard, co-founder of Pure Visibility and founding co-chair of SEMPO Michigan. Linda is responsible for leading the aggressive growth and business direction of the company. Her unparalleled experience in Internet marketing includes over a decade’s work in aligning client goals with search marketing strategies that deliver meaningful, measurable results.Linda’s expertise has resulted in numerous awards, including recognition by the National Association of Women Business Owners as one of the "Top 10 Women in Business in Michigan”. Linda is a frequent speaker, author and widely recognized expert on Internet marketing. She has given keynotes at Eastern Michigan University and has spoken at the Search Engine Strategies Conference in Chicago. In January, 2012, she co-founded the SEMPO Michigan chapter for search engine marketing professionals.

Plus, a panel of social, search, SEO, PPC, and analytics professionals will tell stories and answer questions on their experience with integrating between teams and companies. Panelists include: