Facebook Announces New Option to Save Links and Video from Messenger

“Sometimes, you want to read an article or watch a video that your friend shared with you on Messenger, but you don’t always have the time to do so right away. Or, you might want to save that link or video for the future, so you can re-read or re-watch, or pass along to another friend. Today, we’re introducing Save to Facebook in Messenger, making it simple to save the links, videos, and events that interest you, so you can easily come back to them later—when the moment is right for you.”

As shown in the above image, now, when someone sends you a link or video in Messenger and you tap and hold to bring up the usual options, you’ll see a new “Save to Facebook” function. Once you’ve saved an item, you’ll be reminded of it next time you log onto Facebook, or you’ll be able to access them within your “Saved” bookmark – it’s in the “More” options menu (the three horizontal lines) on the mobile app and your left-hand side bar on desktop.

Saved items on Facebook are organized by category (links, places, music, books, movies, TV shows, and events), enabling you to easily access any content you’ve tagged to check out later, quickly and easily.

The change brings Messenger more in line with the main Facebook app where the save option has been available for some time. And it’s actually a more utilized function than you might expect – earlier this year, Facebook reported that250 million people use the save feature every month, a figure they’ve tried to boost with their recently added “Save to Facebook” button for websites.

That figure is definitely worth noting – 250 million people per month is a lot of potential referral traffic. Any advances they can make on this front can only be beneficial for web publishers.