Life in San Francisco

Menu

Hummingbird: No Big Deal

Google quietly replaced its “engine” a few months ago, according to Joshua Steimle at Forbes…and no one noticed. Hailed as the first complete overhaul of the almighty Google algorithm, Hummingbird promises to move beyond matching words with websites to better match longer strings of words to how you actually mean them. This move from matching to semantics is right in line with Google’s mission to know your question better than even you know it. Poor content equals lower traffic more than ever – but then again, that was always the rule, wasn’t it?