Wisconsin Cheese Adds Value

When you turn cheeseburgers into Wisconsin Cheeseburgers, you’re not just adding extra flavor, you’re adding the prestige of award-winning quality. Quality your customers will pay a premium for.
Click HERE to visit the Wisconsin Cheese Burger page and get the recipe for the Wisconsin Blue Cheese Burger with Bacon Walnut Chutney shown below!

Better Burgers, Higher Prices

Source: NPD Group/CREST

When Jack in the Box launched its new All-American Jack Combo (shown) last week, it priced the burger/fries/drink meal at $4.99. That put it right of the top of the pricing “sweet spot” for quick-service burger chains. Jack in the Box had mined the lower edge of that pricing target in May with its $3.49 Value Deal meal.

According to data from The NPD Group/CREST presented by Wendy’s during its recent Investor Day event, about one-third of QSR-burger average-eater checks fall into the $3-to-$4.99 range, making it the largest single wedge of the pricing pie. But checks in the $5-to-$6.99 range are catching up, accounting for 28%, and more than one in six checks (17%) is more than $7. The value sector ($3 or less) accounts for slightly less than one in four checks.

That’s because the so-called “better burger” movement always has been a “pricier burger” trend at heart. And that’s not a bad thing for restaurant operators or burger lovers, because burgers have gotten better as well as more expensive as a result. That’s fair, eh?

Back of the House

The Burgers of the Month

The February Burger of the Month at Flipdaddy's in Cincinnati is the Cincinnati Sunrise. The build is a proprietary beef blend patty layered with a maple brown mustard sauce, Cheddar cheese and goetta sausage then topped with a fried egg.
To see the full list of February's Burger of the Month specials around the globe, click Burgers of the Month .