“one word every foreman had to learn in
English, German, Polish & Italian was ‘hurry up!’”

“If I keep putting on nut No. 86 for about 86
more days, I will be nut no. 86 in the Pontiac nuthouse.”

1914, labor turnover 370%.

Daily absences averaged 10%.

Plan to Americanize new immigrants.

1914 The Five Dollar Day.

Ford Sociological Dept.

fired 900 Greek & Russian workers for celebrating
traditional Christmas, “if these men are to make their home in America,
they should observe American holidays… It causes too much confusion in
the plant when nearly a thousand men fail to appear for work.”

Clyde Barrow,
“Even if my business ain’t been strictly legal, it don’t hurt
anyone to tell you what a fine car you got.I drive Fords exclusively – when I could get away with
one.”

Ford for Senate 1918, lost by only 5,000 votes.

1920s, Ford-for-President clubs.

autobiography, My Life & Work - best-seller
in Germany.

Adolf Hitler, “I am a great admirer of
Ford.I shall do my best to put
his theories into practice in Germany.” Volkswagen.

Communist soviets - Fordson tractor.

1929, Muncie, Indiana,
"Why on earth do you need to study what's changing this country?I can tell you what's happening in just
four letters:A-U-T-O!"

“Imagine a healthier race of working men,
toiling in cheerful & sanitary factories, who in the later afternoon, glide
away in their own comfortable vehicles to their little farms or homes in the
country or by the sea, twenty or thirty miles distant.”

1906, “The automobile is the idol of the
modern age.The man who owns a
motorcar gets for himself, the joys of touring, the adulation of the walking
crowd. The daring driver of a racing machine that disappears in a thunder of
explosions is a god to the women.”

Hollywood
& Detroit

Leisure - “automobilitis – people who
go off motoring on Sunday instead of going to church.”

“After days of hard mental effort in study or
office, it is better than any medicine to push forward the lever & fly away
with the ever-faithful & obedient automobile.The restful pleasure & exhilaration that comes as we
speed away… are the best cures for tired nerves.”