Keeping It Simple

Three well-respected advisors sat down with Barron's to discuss how they choose ETFs, which ones they stay away from, and what they see ahead.

Behavioral finance experts call it the paradox of choice: in short, too many options can cause people to make poor decisions, or no decisions at all.

Financial advisors, of course, are supposed to prevent the daunting choice of investment products and strategies from overwhelming their clients. And their expertise is becoming more and more necessary when tangling with the fast and furious exchange-traded-fund industry.