Christina Hendricks for Vivienne Westwood

All-round screen siren and star of hit TV show Mad Men Christina Hendricks has been revealed as the face (and not to mention the body) of Vivienne Westwood's latest range of jewellery.

Hendricks (who portrays Joan Holloway on the show) looks stunning, as usual, and also a healthy role model to have as a spokesperson, a change from the pin-thin, gap-toothed creatures I am endlessly bored of seeing. Her flame-red locks are a perfect match for Dame Viv and her latest campaign.