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Monetization is all they care about. The idiots who continue to grind and buy cards and shit are their customers now. Folks who want to buy a game and just play it without paying all the time are useless to them.

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Killing modding tools is the perhaps single most spectacularly stupid move you could pull towards the fan community of any given game. I know Rockstar had a rather nasty episode with the Hot Coffee mod for...what was is, GTA: San Andreas - but still, it's effectively flipping the bird to everyone who likes the game.