There are new sheriffs in town now and the days of coddling and enabling are over.

Odell Beckham’s controversial celebration.Getty Images

New kick-ass GM Dave Gettleman has already put everyone on notice that there will be no more boat trips the week before a playoff game.

Of course, there will be no playoff game unless Beckham stays healthy, channels his passion and emotion in the right direction, and strikes fear into opposing defensive backs and defensive coordinators and marches toward his goal of becoming a legend.

That is the Beckham who can make Eli Manning’s last remaining days as the Giants quarterback memorable and help the next Eli Manning hit the ground running.

Shurmur will be Beckham’s third head coach, and the first two — Tom Coughlin and Ben McAdoo — couldn’t make it past two seasons with him.

Shurmur has earned his reputation as a quarterback whisperer, but his whispers will be heard loud and clear if Beckham shows him respect and receives his messages well and reminds the world that he is first and foremost a New York Giant football player more than he is an actor in the TV pilot “Leave It To Diva.” It is all well and good that he has become an icon of sorts, befriended the likes of LeBron James and Drake and Justin Bieber, but he should never forget that it is what he has done on the field that has made him famous off it.

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He is popular among his teammates, who are in awe of his talent and work ethic and enjoy his playful goofiness. But Beckham has yet to win a playoff game, and punched a hole in a wall inside Lambeau Field in his lone postseason appearance — one week after the infamous boat trip.