Safety Technology

It’s not just about buckling our seat belts and using car seats, it’s about doing all of these things properly! That’s why Toyota teamed up with Cincinnati Children’s to introduce the Buckle Up for Life program. Unfortunately, 75% of…Read more

Thanks to emerging technologies, the world of automobiles is constantly changing. Through it all, Toyota has always led the charge for that change. In fact, the brand is set to serve as a forerunner to technology that will change driving…Read more

What do cars like the Toyota Prius and the Toyota TS040 Hybrid LMP1 race car have in common? Well, they’re both hybrids. And they both use regenerative braking, an advanced technology that lets them recuperate some of the energy lost…Read more

According to Safe Kids Worldwide, car seat installation done correctly can reduce the risk of death by 71 percent. With such sobering facts as this, it can be surprising to learn that the number of car seats used incorrectly is…Read more

Now that Apple and Android have both created applications to sync cell phones to cars, with Apple’s CarPlay and Android Auto, it’s only a matter of time before every automaker jumps on the new technology. Thanks to some help from Ford, it…Read more

There’s a brand new Toyota Camry on the prowl—and it has some superior engine options for the 2015 model. The new 2015 Camry comes with 2.0-liter and 2.5-liter engine varieties,and they both have exceptional mechanical features. These new engines help…Read more

Throughout the car industry, carmakers are introducing more and more innovative safety systems—but oftentimes, they come at a high price. Toyota is hoping to reduce the cost of safety, though, with a new low-cost automated braking system. This new system…Read more

At this year’s North American International Auto Show (NAIAS), Toyota used virtual reality to highlight the very real dangers of distracted driving. By partnering with Oculus Rift, the automaker was able to provide both parents and teens with the TeenDrive365…Read more

Toyota showed once again why customers who care about safety choose their vehicles. The Insurance Institute for Highway Safety (IIHS) has just granted Top Safety Pick awards to a whopping twelve of the automaker’s vehicles—more than any other manufacturer. Toyota…Read more

Research into automated technology for automobiles has led to breakthroughs in car safety. So, Toyota has chosen to use the safety technology to help all drivers, and plans to offer an advanced safety technology package on all Toyota vehicles by…Read more