WA’s Yowie expands footprint in growing US market

AAP | The West Australian

Thursday, 7 December 2017 8:45AM

The chocolate maker will quadruple the number of Target stores stocking its treats and move into more than 8000 convenience stores.

WA-based Australian chocolate maker Yowie is stepping up its expansion in the US, quadrupling the number of Target stores stocking its character-themed treats and moving into more than 8000 convenience stores.

The conservation-themed confectionary will also be available in more supermarkets on both the east and west coasts of the US.

The expansion includes speciality stores, including Bed Bath and Beyond with 1530 stores.

The move, which follows a restructure of its US operations this year and a trial in 300 Target stores, will increase sales in the first half of the 2018 calendar year, Yowie said in a statement on Thursday.

Yowie chief operating officer Mark Schuessler said there was scope for further expansion in the US.