FOR THOSE ALREADY FAMILIAR WITH 'JIANBING', WE AIM TO INSTILL A VIBRANT SENSE OF NOSTALGIA FOR THE CHINA STREET CULTURE THEY REMEMBER.

Mr Bing is one of the first "grab-and-go" truly fast food concepts to emerge from China. We pride ourselves on exporting "soft Chinese culture" to overseas communities -- in a time when the world is becoming more familiar with a China they never knew before. We envision 'jianbing' becoming a well-known food around the world -- and for the 'Mr Bing' brand + franchise experience to be associated with this, hand in hand.

Our signature Bing is our take on the Beijing jianbing, or street crepe. It's a popular street food found throughout China that's both easy to make and easy to carry.

As you travel throughout China, many cities both big and small have their own street vendors who put their spin on the traditional dish. Often cooked on small street stands or mobile carts, our Bing pays homage to its Chinese roots with a modern flair.