Social Media and Marketing - PowerPoint PPT Presentation

Social Media and Marketing. Contemporary Issues in Marketing 420 MKT. Social Media. Social media is the use of technology to co-create, know, like, and trust. Social Media. 18 reasons to use them . Social Media. Facebook Twitter Blog YouTube Linkedh. Benefits of Social Media.

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Social Media and Marketing

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Social Media Your primary website or blog is the tool that ties all of your social media activity together. Your activity on social media sites or spokes functions primarily as a way to lead prospects back to the much more fully developed content that resides on your website.

Blog a blog is software that allows anyone who can type to post content to a website or blog home page

Blog a blog is software that allows : Readers to make comments and add content. • Readers to subscribe to the content so that they are automatically notified • Search engines to receive notice or pings whenever the content is updated.

Blog The best way to start blogging: Monitor a group of relevant blogs Comment on a group of relevant blog Create you own blog

Facebook has become the most widely recognized name in social networks. Social networks allow people to join, and “friend” members or invite others to join and then share and exchange information.

Facebook 3 ways for businesses to get a return from Facebook Facebook applications for business professionals Using Facebook’s Twitter-like tagging feature Using Facebook ads for content awareness 5 tips for getting more from Facebook

Twitter Search: This little tool allows you to monitor anything you can search. I use it to see what’s being said back to me

Twitter Advanced filter and allows you to set up searches on your name, company name, brands, competitors, all the basic stuff, so you can monitor your business and reputation and even know when people are replying to your tweets.