Blog

The value of Facebook fans for a wedding business can be huge, but only if you are reaching them in a way that encourages them to support your brand. Hartley Brody broke this down into three points. First, keep your content continuous and interesting. If your fans like what you are sharing they will share […]

Getting a plan, book, or campaign to the half way point, and then getting stuck and not being able to finish is extremely common. So how do you get past that point, or even avoid getting stuck in the first place? After all, if you don’t finish a marketing plan, you can’t see the fruit […]

Being one person to all people is a great concept. However it doesn’t begin to deal with the fact that each person has many different sides. As a wedding entrepreneur you are going to find that you will be pulling out sides of yourself that you didn’t even know existed. The real you is a […]

Social media sounds like it should be a safe place where you can vent your opinions and not get in trouble for it. Well, regardless of how it sounds it just isn’t true. You may have a tiny bit more freedom when it comes to your personal […]

The first time I walked into an office cubical that had a desk covered in a million projects, and walls covered with pictures, some type of grass weaving, and post-it notes I was in shock. Admittedly I used to be a major neat freak, but it was like walking into a house where there were […]

When you are building a wedding business and are starting at the ground level, it is often helpful to get a financial institution to back you via a loan while you get started. According to Don Sadler it can be extremely beneficial for small businesses to look into getting that loan from a credit union […]

It cannot be stressed enough that good service and happy customers go hand in hand in the wedding business. But what really makes the difference is the little details that you do, going over and above what “has” to be done. For instance: Tim Bursch talks in his blog about the difference in grocery stores […]

Getting people to sign up for your newsletter is only step one on the process of creating a customer data base. Once you have email addresses and physical addresses there comes a point where you realize you are spending a lot of time, effort and money contacting people who may never receive the information. According […]

Writers block happens to everyone, even if you’re just trying to write an email. So how do you get those creative juices flowing? A quick fix is to just jump in the middle and write whatever comes to mind. You can format it later to get everything in order. Second, talk about what you have […]

So how many of you have bought something that is advertised as being “For A Limited Time Only?” Yep, if you see “limited time” it is quite likely that you will buy whatever it is so you don’t miss out. Like Pringles Limited time flavors – which by the way should be around a whole […]

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Hi! We are Stephanie and Jeff Padovani, a husband-wife power business duo.

We empower wedding professionals who are awesome at what they do…but not so good at marketing and promoting…with strategies that will double your bookings and allow you to increase your price up to 70% and still book your calendar solid.