Siteimprove offers several features for analyzing visitor behavior. The purpose of this article is to outline the differences between the features offered within Siteimprove Analytics to analyze visitor behavior and how existing features in Analytics can be used in conjunction with Funnels.

Behavior Tracking

When using behavior tracking your focus is on one single page.

It is an open-ended exploratory feature, where you can explore how users navigate through your website via the focus page.

It can be useful as a tool to help you decide which funnel to investigate on your website.