I think it is fair to say that the net is full of a wealth of knowledge and information about anything one cares for. But the real question is, ‘are all the articles on traffic you read helpful, or just a waste of time’? Google has about 83,600,000 search results for the term, “how to drive web traffic”. Safe to say, more than one person can digest in a lifetime. Therefore what I am going to do in this post is essentially outline some of the articles and tips that I have came across which essentially ‘stand out’ form the current paradigm as well as some old favourites.

Let’s go over a few of the more ‘tried and tested’ tips about.

Go for quality not quantity.

Some might say we’re gifted with the internet and the arrival of ‘the modern age’, I for one think that is the case; however the amount of trash on the net is madness. I once read an article stating that the #1 way to build internet traffic is via a loan or cash input of £50,000 to marketers. As if a budding entrepreneur will have £50K to drop on advertising. No … What many blogs suggest is simply write about something that is worth writing about. One must really ask oneself, is my content worth being read by millions?

Be everywhere.

Many blogs and articles on the net make reference to this point. Nobody wants to be that guy who’s left out of the loop. So by simply plastering your material everywhere you can you can create a desperate following of people who don’t what to be ‘that guy’. I’ll be honest I haven’t tried this strategy myself. Seems pretty straight forward but time will tell.

Create timeless not time bound content.

Essentially this is up to you. There are two messages you can take from this tip. Many bloggers including the very influential Steve Pavlina suggest that one should write content on a deeper level that is not limited by the current paradigms, but rather content which readers can refer to 10, 20 years down the line. This is a more long term strategy for building solid roots on the net. However on the other hand, joining in on the massive collection of current topics which are currently being covered, celebrities, politics, world events etc. can be a way a generating quick traffic, but with a high bounce rate.

As Pavlina states;

“…timeless content connects with people at a deeper level than time-bound content. The latter is meant to be forgotten, while the former is meant to be remembered.”

Use ‘call to actions’ within your post.

Generally people respond better when you make it really easy for them to engage with your blog. If you have a Face book ‘like’ button tucked away in the corner of your blog, chances are they aren’t going to follow you on face book. If they engage with your article, and you make it easy for them to find the ‘like’ button or whatever, with a little nudge then they are more likely to click it. After all, worst that can happen is they don’t. Facilitate your audience as much as possible.

Write for people, not search engines.

This might sound a bit contradictory to the general rule regarding the net, but after all there is little point writing an article full of keywords and sentences that don’t make sense. Referrals are a better way to build solid, consistent traffic to your blog/site as opposed to search engines which pile your articles into the pot of 86,000,000 others.

This is essentially the first blog I have ever written, and I am keen to see how the wealth of information I have absorbed regarding web traffic over the past few weeks will affect this blog. I understand that as it relatively new, it will take time, I will however be sure to keep you in the loop. I welcome you feedback.

Please follow us on face book / twitter or the blog to get all you updates. Also if you have any strategies that you have come across, be sure to let us know.