Wednesday, 2 September 2015

The Click is a Lie: Lessons from The Interruption Curve

At online marketing's inception, advertisers were thrilled to be able to see click-throughs, since they'd never had such measurable media offline. Columnist Soren Ryherd urges today's marketers to avoid getting caught up in that now-outdated metric. The post The Click is a Lie: Lessons from The...