SiriusXM Canada and CarProof enter strategic alliance

TORONTO, July 9, 2014 /CNW/ - SiriusXM Canada (TSX:XSR), the country's leading audio entertainment company, today announced its
partnership with Canadian vehicle history reporting company, CarProof.
The agreement gives SiriusXM Canada brand real-estate within CarProof
vehicle history reports provided to car buyers and increases overall
SiriusXM consumer awareness and access to the service.

The agreement will allow the SiriusXM brand to appear on all reports
that have vehicles with satellite radio installed and will allow
SiriusXM Canada to communicate offers throughout the term of the
partnership.

"The ability to target every franchise and independent car sale in the
country where a CarProof vehicle history report is pulled is a great
growth opportunity for our pre-owned vehicle initiative," said Mark
Redmond, President and CEO, SiriusXM Canada. "We're very excited to
work with the CarProof team to provide our exclusive, compelling
content to millions of used car buyers throughout Canada."

"We're thrilled to partner with SiriusXM Canada to deliver our dealer
members and used car buyers with Canada's leading audio entertainment
service and Canada's leading vehicle history report," said Marty
Meadows, Vice President of Data Acquisition and Strategic Accounts at
CarProof. "Thanks to this partnership, used car buyers will know the
full history of their vehicle and they'll have access to SiriusXM
Satellite Radio subscription offers that until now, were only available
with a new car purchase."

CarProof provides vehicle history reports to dealers, auctions, OEMs,
lenders, insurers, provincial governments, law enforcement agencies and
consumers across Canada. This new agreement adds to SiriusXM Canada's
ongoing pre-owned vehicle strategy which provides used car purchasers
similar access to SiriusXM Satellite Radio subscription offers that new
car buyers receive.

SiriusXM programming is available on a variety of devices including
pre-installed and after-market radios in cars, trucks and boats,
smartphones and mobile devices, and consumer electronics products for
homes and offices. SiriusXM programming is also available online at www.siriusxm.ca and on Apple and Android-powered mobile devices.

SiriusXM Canada has partnerships with every major automaker and its
radio products are available at more than 3,000 retail locations
nationwide. To find out more about SiriusXM Canada (TSX: XSR), visit
our website at www.siriusxm.ca.

CarProof, a London, Ont.-based company founded in 2000, is the leading
provider of the most comprehensive used vehicle history report
available in Canada. CarProof's fully bilingual vehicle history reports
rely on accurate and live real-time data to provide consumers with a
complete history of their vehicle including accident information,
cross-Canada lien search information and full U.S. history. In addition
to being named one of Canada's 50 Best Managed Companies, CarProof was
recently honoured with Deloitte's 2013 Technology Fast 50™ and Fast
500™ awards. For more information about CarProof, visit www.carproof.com.

Connect with CarProof on Facebook, Twitter, YouTube, Google+ and
LinkedIn.