As soon as I entered college I quickly realized that there were many things I needed to know that mom and dad forgot to teach me. I know there are thousands of other college students out there that were (and are) in that same situation I was. While I’m certainly not your mother, I trust that the following information will be of great use to you.

Today’s young people are taking over 5.3 years to earn a 4-year degree. This low expectation is costing parents thousands of dollars. Part of the reason for this may now be traced to the gap between parents’ beliefs about college readiness and actual reality…

The children of Baby Boomers, the Echo Generation, are entering college in increasing numbers. Getting into the best schools is increasingly competitive. Having good grades, a great SAT score and participating in extracurricular activities is no assurance that your student will get into the school of their choice…