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Dijit's NextGuide

Dijit released an updated version of it's NextGuide today, with a raft of new features such as tighter integration with Facebook data, bookmarking and a number of search improvements.

In order to learn more about what Dijit is doing around second screen and social TV, I chatted with the company's CEO, Jeremy Toeman.

One of the questions I had for him was how social TV works around library and archived content, rather than live TV, where so much of the social TV watercooler conversation seems to happen today.

According to Toeman, "When you're watching live TV, social stuff like Twitter provides interesting data. But the three shows I'm watching now are all catch-up, and the last thing I want to see is a tweet about a show because it will inevitably reveal some spoiler... I think that we live in an infinite channel lineup era where anything I want is available at the tap of a screen, and finding stuff is becoming more and more challenging. That's what the watercooler used to be about, is finding out what shows are people are watching, and we're trying to bring that back."

I think there will increasingly be a distinction between social interaction for watercooler conversation (where much of the live TV action is and where much of the social TV analytics value comes from today) and social integration for recommendation and discovery, where Toeman and Dijit are focused.

Toeman had some other interesting observations in our conversation, including how social TV and second screen app players like Dijit plan to monetize their business.