You have seen the ads for the founder of men's warehouse, we'll like the way we look in his clothes. This morning, he's out of a job. Fired from the company he started. He's not going quietly. And abc's dan harris has a look at the controversy. Reporter: That signature tag line. I guarantee it. Reporter: That beard. I'm george zimmer, founder of the men's warehouse. Reporter: As ideas of what qualifies as hip as evolved. Look around. There's a new type of suit in america. Reporter: As his hair has grayed and his delivery mellowed. You're going to like the way you look. I guarantee it. I guarantee it. I guarantee it. Reporter: George zimmer has been the pitch man for men's warehouse. You're going to like the way you look. Reporter: But he does not like the look of this, a seemingly sudden announcement from the company on wednesday, saying the 54-year-old has been terminated, even though he was the founder and face of the corporation. Zimmer shot back in a statement of his own, telling abc news, he built the men's warehouse into a milt billion dollar company. But now that board of directors has inappropriately chosen to silence my concerns. A stock analyst who follows the company says zimmer has reduced his role over the past two years, during which time a new ceo has been appointed. But thatimmer had trouble relinquishing control, which led to this current conflict. This all has to be a bitter pill for zimmer to swallow. I went to the men's warehouse. Reporter: He founded the COMPANY IN THE 1970s. This little bald guy was the initial spokesman. That didn't go over so well. IN THE MID-1980s, ZIMMER STEPPED In and shot hundreds of ads. As the company grew and grew. Before you feel too bad for zimmer, consider that his most recent pay figure was nearly 2 million bucks. And he still owns 3% of the men's warehouse, a stake worth more than 66 million bucks. So, while he may not like the look of whoever the new spokesman is, he probably likes the look of his bank statement. I guarantee it. Reporter: For "good morning america," dan harris, abc news, new york.

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