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XYDO launched its new curated content email platform this week after testing its service on a range of companies from professional basketball teams to FX brokers.

Last month, it sent out over 12 million emails tailored from a pool of content based on what three million people have been sharing on social networks that day. Marketers continue to discuss how to keep a personal touch in marketing automation. Though XYDO send out automated emails, they have seen a five percent increase in open rates across the board.

We spoke to Eric Roach, CEO and co-founder XYDO, to find out more about their approach and success so far.