Is your residential real estate agency targeted toward the professionally established Generation X house hunters or the under-30 struggling to find property they can afford? If you don’t know that, neither will your potential customers. With such severe competition in just about every industry it is key to be clear about what your business is as a brand and what segments it can most profitably focus on.

That applies whether your business is residential real estate, dining, driver education, or affordable housing. The most common mistake businesses make is attempting to be all things to all possible buyers. That confuses the shopper. It also dilutes the brand message.

For the new year, please go back to the drawing board and determine which are the most profitable market segments or single segment. Then develop your strategic plan and tactics for reaching them effectively and cost efficiently.

Kate Sirignano, founder of Image Marketing Consultants, invites you to a complimentary consultation on your marketing, public relations, partnerships, special events, and social media kate@imagemarketingconsultants.com, 203-404-4868. This holiday season give yourself the gift of a more successful business.