“In fact,” he says, “Ultrabooks have such a compelling value proposition that over the next two years they will unseat the machines in the traditional notebook sector and themselves become the new standard for notebooks.

“This will take a couple of years to wash through the industry,” he says.

While that process is taking place, Barter says the industry can expect the boundaries to be pushed around what’s considered standard fare in the traditional notebook sector.

“Features such as solid state drives, ultra low voltage processors and cutting-edge battery technology will begin making a limited appearance in conventional notebooks and in doing so, appraise the public of the benefits these different individual technologies have to offer in isolation,” he continues.

“This will in turn pave the way extremely well for Ultrabooks to make their real value known in the coming years,” he says.

Barter says all of this is important since corporate and enterprise customers need to be aware of how the market will be shaped over the next two to five years.

“Part of what went wrong when netbooks made their appearance is that the market was unprepared for the arrival of this new category of computers and as such, ended up adopting them for the wrong reasons,” he says.

“With Ultrabooks, we want the market players to be perfectly clear on what purpose they serve so the same mistakes aren’t made a second time around,” he concludes.

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