Start the dialogue

Our mode of communication has changed a lot since the advent of the World Wide Web. Instead of “one-to-many” product PR, we now focus on starting and maintaining a dialogue. Monologues and ”one size fits all” key messages are things of the past; instead, our PR specialists take the special needs and wishes of your target audience(s) into account. The first step is not to talk, but to listen.

First, we monitor your market systematically to assess the prevailing beliefs, opinions and levels of information. Next, we match your product’s key messages to the specific needs of the target audience. Finally, we create the unusual “big idea” and select the best communication channels to ensure your communication stays top-of-the-mind among your target audience.

Our goal is to create strategic and synergistic communication that adds visible value to your brand – as demonstrated in the extensive monitoring and documentation we provide.

For details of our PR portfolio for professional and consumer target audiences, click here.