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Holster Brands to Launch Lil' Holster Home Organizer at the International Home & Housewares Show at Booth #N7119

Holster Brands Introduces New Product to Their Line of Silicone Storage Holders at the Chicago International Home & Housewares Show

SAN DIEGO, CA--(Marketwired - Mar 5, 2014) - Holster Brands announced the launch of their new brand the Lil' Holster. The home organizer will debut at booth #N7119 at the International Home & Housewares Show in Chicago, Illinois from March 15, 2014 through March 18, 2014. The Lil' Holster will join the Hobby Holster and Hot Iron Holster as part of the Holster Brands line of silicone storage and organizational products.

The Lil' Holster is a silicone holder for small household objects, such as kitchen sponges, hair brushes, bath soaps, razors, glasses, keys, and even TV remotes. The proprietary blend of silicone allows the Lil' Holster to cling to any smooth, non-porous surface including kitchen sinks and counters, mirrors, bathtubs, or shower doors, allowing consumers to keep frequently used small objects at arm's reach.

The Lil' Holster is easy to place, move, and clean when necessary and comes in three convenient sizes. This handy silicone pouch provides a convenient home for your sponge and brush, keeping them out of the sink. It is also a safe travel solution for razors and other toiletries, as the Lil' Holster keeps personal items safe and sanitary while traveling.

"We are very excited to be expanding our line of silicone-based storage products," said Erin Balogh, inventor and CEO of Holster Brands. "We chose to launch the Lil' Holster at the International Home & Housewares Show to get the product in front of influential buyers and media in the housewares industry. We know the Lil' Holster will be a great helper in homes across the country."

The Lil' Holster will debut as the star product for Holster Brands at the 2014 International Home & Housewares Show in Chicago, Illinois. Holster Brands will be featured in the Clean, Contain & Sustain Pavilion at booth #N7119. This will be the official launch of the Lil' Holster and introduction to retail buyers, consumers, and media.

The Lil' Holster will retail for $9.99 and can be purchased in orange, red, green, blue, white, black, and gray at www.LilHolster.com.

About Holster Brands

Holster Brands is a consumer product innovation company focused on bringing products to market in the United States and internationally. Holster Brands has a product portfolio that includes the Hot Iron Holster, the Hobby Holster and the Lil' Holster. Each of these product lines utilizes silicone as a functional material to help consumers with organization, heat resistance and daily activities.