Lalena is a ten-year blockchain initiative. Its goal is to promote and educate blockchain technology and its use cases to a larger audience and increase adoption among non-profits and charitable causes. Lalena will release open source technology and engage in cryptocurrency venture in order to support its directives. We will do this through multiple platforms...

Modern factories are usually associated with pollution or unsavory working conditions. As a decentralized club, a factory’s purpose doesn’t have to fall in line with our preconditions. And as Andy Warhol proved, sometimes “factories” aren’t always what they seem. Our factories are different...

Lalena's team has worked on projects for Nike, Gap, Apple, American Express, Club Monaco, Kate Spade, Viacom, NPR, Virgin, and more.

Lalena's team is composed of developers (fintech and client-facing), marketers, producers, fundraisers, designers, international artists and curators, financiers, and many multi-disciplined backgrounds.

Lalena is a growing team of 10 spread across New York, Los Angeles, Chicago, Singapore, and Australia.

Lalena focuses on open sourcing all projects and operations so others may learn and grow with us!

Lalena is sponsoring the 2017 Buffalo International Film Festival.

LLA

ERC20 Ethereum-based Utility Token

Proof of Membership to Lalena's venture capital club.

LLA will function as options for future Lalena ventures with buybacks at market price.

Lalena will construct an open source suite of tools for members to engage in philanthropic and donation-based ventures effectively making every LLA holder a member of the club.

Lalena will maintain a "Watchlist" of current investments to assist in inflating our pool of capital. The watchlist will list current prices and information about Lalena assets.

Lalena will invest in fundraising for the arts, marijuana and food tech, non-profit management, charity initiatives, philanthropic blockchain startups, land investment and acquisition, building reuse, and blockchain education.

Early adopters of our club will be issued a stake of LLA from a limited pool upon signup to our membership platform (https://membership.lalena.co/). This opportunity will be turned off on October 9th, 2017 and will be distributed over 72 hours. Future LLA will be distributed through various cryptocurrency exchanges.

We are bumping announcements as we develop our suite of platforms. We are not airdropping. You must be a member and stake a claim to receive our tokens. Our memberships are dependent on holding LLA in your wallet.

Our purpose is to bring cryptocurrency and blockchain to an audience of non-technical and non-finance people. Lalena is a ten year project to build out an open-source suite of services and tools to members so they may learn and launch their own ventures. We are doing this through a variety of ways through documentation, open-source software, and venture. Our membership system is our beta KYC and governance system that we are releasing as our first open-source tool. Our members, through signing up, are beta testing it. It's already available on GitHub. As new features and new development is done to mature the system, we will release more LLA that can be claimed through the platform.

Lalena's governance will determine the investment strategy and options to club members. Cryptocurrency assets will be voted on and provided at a discounted rate to LLA holders. The goal of this is to help non-technical people build a junior cryptocurrency wallet and teach some of the basic economics of the ecosystem.

We are strategically releasing LLA as we grow as a collective and reserving holdings to use for operations and an even larger pool to focus on a charity-connected platform where early adopters can vote on charitable contributions. It's our ultimate goal to inflate that pool and make charitable giving part of the 1.0 launch of our open-source suite of tools.

Lalena also functions as a digital agency and we will use our currency so others can lease our services from our members. From app and web development to copy writing and marketing. Next year development will begin on a client / vendor portal so any LLA holder can advertise their services and clients can hire teams with it.

The Lalena team comes from a variety of different industries including (but not limited to) non-profit fundraising, digital and video production, marketing and advertising, and fintech. We are hoping to combine the needs of many industries and lower some barriers for those looking to enter this space.

We have finished our second round of token distribution recently and are now working on the next phase of our membership platform. The next update will kick off another round of distribution for early members. This update will include MetaMask integration that will allow members to unlock features and tools on our platform. The first tool, which is currently in testing, will be released alongside the next update. We expect to have a more formal announcement on this before the end of the year.