Journey Forward

Project: Journey Forward - Erwinaze

Commissioned by: DUDNYK - U.S

Purpose: Advertisement campaign for a pharmaceutical company. Poster, brochure and company website.

Brief: My brief was to create an image to advertise a chemotherapy program to treat patients who have acute lymphoblastic leukaemia, particularly children. The concept was to try and show a child moving through a difficult phase of their treatment. It was tricky to balance the elements in the image, the water could not be too stormy and neither could it appear too calm, as it should be clear that the journey has become easier, though not yet reaching a clear conclusion. You can see how the image changed from my original design ( top ) to the working illustration below.