Wednesday, August 03, 2016

West Coast Hip-Hop Legends Warren G and E-40 to Reunite for First-Ever Live Pop-Up Performance at the Heineken House® During Outside Lands Festival

West Coast Hip-Hop Legends Warren G and E-40 to Reunite for First-Ever Live Pop-Up Performance at the Heineken House® During Outside Lands Festival

The Heineken House Returns to Outside Lands Festival with Exclusive Performances and Immersive Experiences and Activations

WHITE PLAINS, N.Y., Aug. 3, 2016 /PRNewswire/ -- Fresh off the heels of the Coachella Valley Music and Arts Festival, Heineken(®) will once again bring the Heineken House interactive experience to the Outside Lands Festival in San Francisco on August 5 - 7. Consumers ages 21 and over can engage with Heineken in exciting ways with a weekend of premier performances from top artists and DJs, and unparalleled engagements and activations.

This year, Heineken will offer festival attendees a one-of-a-kind experience, as hip-hop legends Warren G and E-40 will reunite to perform their track Saturday, originally recorded with West Coast hip-hop pioneer, Nate Dogg, live for the first time ever on Saturday, August 6 during a pop-up performance outside of the Heineken House.

"I think it's great that Heineken and OL are giving festival goers the chance to be part of a true West Coast hip-hop experience," said Warren G. "The Bay Area has always given me love and this will be my first time at the Outside Lands Festival. E-40 and I on the same stage Saturday night will be a great moment for hip-hop."

The Heineken double domes will again be the destination where guests will be immersed in the audio and visual experience by the live VJ and DJ performances, refreshing AC, Wi-Fi and perfectly chilled Heinekens. Additionally, Heineken is offering several enhancements including a digital graffiti wall, charging bar for iOS and Droid devices and the Heineken Beer Pass, which will allow guests to purchase a beer for a friend outside of the dome, who will then receive front of line access to the Heineken House.

"This year at Outside Lands, we are expanding the Heineken House to fuel festival attendees' desire for unique musical performances and satisfy their thirst for live immersive experiences," said Pattie Falch, Brand Director for Sponsorships and Events, HEINEKEN USA. "We're excited to continue the tradition of bringing the energy of San Francisco's musical roots to life with performances by the Bay Area's top DJs, rappers and EDM artists while immersing fans in all that the Heineken House has to offer for a truly unique and unforgettable weekend."

Similar to 2015, the Heineken House will have a 360-degree HD video projected on the ceiling of both the domes, creating a true experiential party atmosphere that will glow "Heineken green" at night. In addition to the Warren G and E-40 pop-up performance, fans will have the opportunity to see performances by artists including Pillowtalk, Red Light, FDVM, 219 Boys, Make It Funky, Victor Calderone, Purple Disco Machine, Translucent, W. Haze, Motion Potion, Lee K, Gina Turner, Derek Hena, Deckard and Grensta.

To follow the summer music festival experience with Heineken, follow us on Twitter or Instagram, @Heineken_US, #HeinekenHouse, or visit the Heineken Facebook page, www.facebook.com/Heineken.

About HEINEKEN USA

HEINEKEN USA Inc., the nation's leading upscale beer importer, is a subsidiary of HEINEKEN NV, the world's most international brewer. Core brands imported into the U.S. are Heineken®, the world's most international premium beer brand, the Dos Equis franchise, the Tecate franchise and Strongbow Hard Apple Ciders. HEINEKEN USA also imports Amstel Light, Newcastle Brown Ale, Red Stripe, Sol, Indio, Carta Blanca and Bohemia brands. For the latest information on our company and brands, follow us on Twitter @HeinekenUSACorp, or visit HEINEKENUSA.com.

About Outside Lands Festival

Founded in 2008, San Francisco's Outside Lands Festival, annually takes place in the historic Golden Gate Park. With an incomparable vision for marrying local food and drinks with music, art and comedy unlike any other festival in the country, Outside Lands has become one of the most popular summer events for both the culinary and music enthusiast alike. The three day festival features more than 80 restaurants, 40 wineries, 28 breweries and 10 cocktail bars all local to California, and showcases more than 60 legendary and emerging artists. To date, Outside Lands has raised over $10 million dollars for the San Francisco Recreation and Park Department and, with a heavy emphasis on sustainability, boasts one of the best environmental records of all US festivals. Outside Lands was co-founded by Superfly and Another Planet Entertainment and takes place each August. Learn more at http://www.sfoutsidelands.com/ or on Twitter @sfoutsidelands, Facebook, and Instagram @outside_lands.