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48
| BEAUTY LAUNCHPAD | SEPTEMBER 2018
Live & Learn/ Milestones
From a single cult-fave formula for lusher lashes
to a full product lineup, Grande Cosmetics has
come a long way in 10 years.
—TM
A
t 16, Grande Cosmetics (@grandecosmetics) founder and CEO
Alicia Grande's humble fi rst foray into beauty—running a booth
selling cosmetics, fragrances and skincare products at a fl ea market
in upstate New York—left an indelible mark. Inspired by the way beauty
affected and changed lives, little did she know that decades later she'd create
her own revolution for customers coast to coast.
The idea sparked when Grande sought to plump her sparse, brittle
eyelashes—leading her to hone the formula for GrandeLASH-MD, a lush
lash conditioner that quickly gained a cult following. "From the start,
Grande Cosmetics captured a devoted consumer base with performance-
based cosmetics, formulations that offer fast results, and long-term
enhancements backed by clinical studies," Grande explains. "Today, our
entire collection provides women (and men) with quality products that don't
just wear beautifully, but are also effective."
Indeed, from that single lash potion launched 10 years ago, the company
now boasts 40 products across the lash, brow, lip and hair categories.
Despite enjoying double-digit growth over the past six years, the company's
innovations just keep coming: Recent launches include Semi-Matte Liquid
Lipstick Metallic and GrandeLIPS Plumping Lip Primer. Even after a decade
of success, Grande continues to relish the process and rewards. "It truly is a
dream come true," she refl ects. "Passion and creating products that actually
work equal success for me. Every day when I hear stories of lash, brow, lip
and hair transformations, I still get a thrill."
COURTESY
OF
GRANDE
COSMETICS
GRANDE COSMETICS
CONTINUES TO EXPAND,
EVOLVE AND UPDATE ITS
AWARD-WINNING FORMULAS.
SOME NOTABLE RECENT
DEVELOPMENTS:
news flash
• In a 16-week study,
GrandeHAIR rejuvenation
serum showed increased
thickness and a reduction in
thinning hair.
• Look for the lineup's updated
delivery system and more
sophisticated packaging,
launching in October.
GrandeLASH-MD has
won 18 awards for
its lash-plumping
formula!
Fun
Fact
PARTY TIME
To celebrate 10
years, Grande
Cosmetics thanked
friends in "the
sweetest way
possible," Alicia
Grande says—by
sending out New
York City's Flour
Shop cakes to
media members
who have helped
along the way—as
well as hosting an
insider NYC event.
Grande Slam
Grande Cosmetics founder Alicia Grande