corporate communications

If you work for an organization that’s big enough, you probably have two types of workers with whom you need to communicate: those at the main office (headquarters) and those at satellite locations, such as call centers, warehouses, or other offices. The last is probably the easiest to engage since…

This is one of those posts when I gloat, much like my Sportsmanship or my Wine Blog video examples. Last week I was asked to write a new edition of a newsletter that I author frequently from our organization’s Chief Nursing Officer. The result was a source of pride for me. Why?…

I’m a bit late with this week’s first post, and this one will be a tad short. So I thought it would be fun to touch on a topic to which I think all of us can relate – going to an interview for a job or freelance gig, and…

Videos are hot in the world of corporate communication and marketing. If you’ve seen videos from companies or organizations you follow on Facebook, you’ve probably noticed that many of them contain text to accompany the story being told. This is primarily done for two reasons: A great number of users…

Many corporate communication environments are formal and averse to risk. Communicators who want to try new, outside-the-box ideas often run into “that’s not the way it’s done” or “we’ve never done that before” responses from the powers that be. If history teaches us anything, it’s that those who innovate are…

You know what really irks writing snobs like me? Redundancy… repeating yourself… saying things over and over again… oh. Sorry. If it grinds my gears, I’m sure it doesn’t give you a warm and fuzzy feeling either. So what are some things to keep in mind to avoid this travesty…

One of the most effective tools a writer can use is the metaphor. It provides a great way to connect with the reader by presenting an analogous example that helps illustrate the main focus or an important element of the message. A good metaphor can make all the difference between…

We’ve gone through the pre-production and production phases, now it’s time to polish off your video masterpiece in the post-production phase! This is when it all comes together – editing, music, titles, etc. It’s what really makes your video a cogent, meaningful piece of communication. After you’ve shouted, “That’s a…

Are you ready to become just a bit more video-savvy? In my last post, I talked about the pre-production phase and what you should keep in mind during that process. For today’s post, we look at the actual production phase. As you’re ready to proclaim, “Lights, camera, action!” what should…

If you’re like most communicators, you’ve got the writing chops, but video is somewhat alien to you. Even if you’ve started your own video program, you don’t have the knowledge that comes with formal training in the craft. That’s why I’m breaking down the three phases of production – pre-production,…