]]>http://www.prweb.com/releases/2013/10/prweb11275673.htmBig Data & Analytics Study Reveals That Adverse Cross-Buying Customer Behavior Will Decrease a Firm’s Profits Between 39% to 88%http://www.prweb.com/releases/2013/10/prweb11235309.htmWed, 16 Oct 2013 10:00:00 GMT As part of his work on Customer Engagement Value, Dr. Kumar, Big Cloud Analytic's Chief Scientist, highlights key findings in this book regarding a recent study of customer cross-buying behavior that will cause business leaders to rethink their sales and marketing policies.