Jack Pearson lives. The death of Milo Ventimiglia’s character on NBC’s “This Is Us” continues to be seen by huge audiences, even after its post-Super Bowl showcase. The initial airing of the show’s “Super Bowl Sunday” episode averaged 26,987,000 viewers; after three days of DVR and VOD usage, that number has gone up to 32,702,000.

That’s a new “This Is Us” series record for biggest L+3 total viewer lift, a record it had just set with the show’s Jan. 23 episode. That episode grew 5.379 million viewers overall (9.379 million to 14.758 million), while the Super Bowl episode grew 5.715 million.

Among adults 18-49, the Super Bowl “This Is Us” jumped in L+3 by 2 ratings points, from a 9.3 to an 11.3. That’s the most for the show since the Feb. 21, 2017 “This Is Us” also grew by +2.00 (2.50 to 4.50).

“This Is Us,” as an established hit, easily beat last year’s Super Bowl lead-out, which was the premiere of “24: Legacy” (6.8 adults 18-49 rating in L+3).

This year’s Super Bowl averaged 103,991,000 viewers — making it the tenth most-watched program in TV history, yet the lowest-rated Super Bowl since 2009.

In cable, Fox News’ coverage of the State of the Union address cracked the Top 25 in both adults 18-49 and total viewers. And “This Is Us” also continues to lead Xfinity’s video on demand list.