Relationship Marketing can be done through Google Hangouts
where you can connect with your audiences, and Driving Traffic becomes much
easier with Google+ by simply building your profile and sharing news and
content regarding your business.While these terms define all the benefits in much broader
terms, they are merely the basics. You can expand the idea a great deal since
the social network has quite a lot to offer, and the versatile options can
really compensate for any business’s marketing needs.

Using Google+ For Effective Digital Marketing

Google+ has more than 2.2 billion user profiles all over the
world, out of these, nearly 200 million are active.

Almost 50% of all Google+
users sign in on a daily basis, and the network has a growth rate of over 33%
each year.

You can see why the network is deemed best for driving traffic; all
Gmail users have a Google+ account, and there is certainly no dearth of people
using Gmail as their primary email.

Such statistics only reiterate the
fact that Google+ can effectively be the best thing that has happened to your
business growth in a very long time.

Branding your business on Google+ allows customers from all
over the world to find you on any and all Google platforms.

Your business
becomes accessible for clients through simple searches since the Google network
is pretty much everywhere.

There are numerous ways of sharing
content; you can post to your own Google+ profile, you can post to the Google
communities and you can send emails to your circles.

But this doesn't mean a giant revenue boost just yet; the key to making your business work for customers
online is utilizing all the apps this extensive social network has to offer in
the most productive way.

Utilizing the Google+ Apps:

You can
turn your posts into a WEB BANNER AD to make them interactive.

1.This results in up to 50% higher engagement than
your normal ads.

2. The ads on Google make up for 64.6% of all
clicks.

You can
post your content to Google+ Circles to increase traffic.1.This will help you drive traffic towards your
posts to increase engagement even further.

The +1
Content

1. The +1 button on Google+ that you come across on
many websites receives almost 5 billion hits every day!

2. This allows people from your audience to
recommend your posts or site.

3. It increases the Click-Through Rate.

4. The topmost Google results get 36.4% of all these
clicks.

5. This function also allows sharing and commenting
from networks outside Google, like Pinterest.

Google
Hangouts1. The Google Hangouts are an essential tool; this
service allows group video conferencing and chats of up to ten people in total.

2.You can very easily host webinars through Google
Hangouts to generate excitement among your audiences and getting back good
leads.

YouTube
Integration

1.YouTube has successfully become the second
largest search engine.

2. The network experiences almost 6 billion hours
of videos watched on a monthly basis.

Google+
Embedded Posts

Powerful SEO Benefits

1.Google owns about
65-75 of the entire search engine market shares and serves more than 25% of all
the internet traffic in North America.

2. 18% of all the organic
clicks go to the first result that appears, 10% goes to the second and 7% goes
to the third.

3. 75% of all users never
scroll past the first page, which means the best thing for your business is to
be at the first page.

4 Tips to Visitor Interaction on Google+

When you look at a substantial amount of data from over
800,000 posts on Google+, you can find some great tidbits for strategizing your
content for this network and increase engagement and interaction.·Photos lead on comments, re-shares, +1s, and
they account for 57% of all the posts on Google+

·The second most common type; Links are the LEAST
engaging option for a post and are considered a pitfall.

Text-Only posts work very poorly for re-shares,
but they do quite well with comments and +1s.Posts that are more than a 100 characters long
do better than shorter ones on all metrics. Think of your self as a blog co-owner when you leaving a comment on someone else's post. Add value to someone's post and they are very likely to add value to your post. Posts that are
accompanied with photos and over a hundred characters do better than others on
the extensive network of Google+.

What are the Best Practices when Using Google+?

Here are some basic benefits of applying the BEST PRACTICES
that follow to get you started:

· It can help you improve the visibility of your
business in the Google Search results.

· It is the second largest social media platform
and has millions of monthly active users, which means it can help you gain a
substantial amount of exposure.

· It helps in increasing and enhancing the social
signals for your brand, as well as the networking.·It can be used as a very effective
micro-blogging platform.

Google+ BEST
PRACTICES

· Always make sure that your profile is optimized;
add an appropriate description, a branded profile image, and the URL to your
website.

· Always allow the 1+ button on your website so
that users can recommend your content.

· Always try to use keyword rich title tags,
treating all your posts like mini-blogs.

· Using the “rel=publisher” code, link your
business page to your website so that Google may include your business in the
authorship information in search results.

·Always keep adding connections to make your
social circles larger and more versatile in terms of audience.

· Keep your posts visual to drive a higher amount
of user engagement.

Applying and incorporating these practices in your social
media strategy can help you gain a substantial amount of audience, increases user engagement, enhance the visitor flow and drive a good amount of social
referral traffic towards your website.

Tips for Increasing Engagement on Google+

·Perfecting
Your Profile: Your hover card and profile is the first impression, make
sure every element of it reflects the personality of your brand to your
audience.

·Manage
and Create Circles: Grow your audiences by creating circles and managing
them actively, to create a clear brand image in the minds of your prospects.

·Join
Communities: Be an active part of a number of communities and try to play a
positive role. Keep your prospects enticed with your brand and form a trusting
social relationship by contributing actively.

·Share Vigorously: The
more content you share on your Google+ page, the more recognized your brand can
potentially become, since Google is the largest platform and can easily make or
break a brand’s presence.

Become Part of The Google+ Ecosystem

So what we are really looking at here is an entire
eco-system, named “Google”. A large portion of our online activities and
interactions are conducted through this search engine giant, and the brand name
has become more of a term. People nowadays look to Google for an answer to all
their web related questions. If your business has any amount of influence
and impact, it's compulsory for it to be related to the network in some
way.It is expected that the social media fabric will be even
more intricate and complex in the coming years. What brands desperately
need to look for at these times is their best platform. Although other social
media networks have a substantial amount of impact, it is really the Google
effect that can truly get your business established.

The Google+ social network has a much wider and more varying
outreach than any other network today, and businesses can take a lot of
advantage of this fact. The benefits that your brand can enjoy from the added
exposure and outreach are boundless and the value of your brand can become
recognized globally with much effort.

The Benefits of Using Google+

There are many advantages that your business enjoys by
choosing this social media network.

Since the statistics clearly state how much
more outreach and exposure the entire Google platform has, the network is highly
beneficial in terms of engagement, interaction, leads, gaining prospects and
building and establishing your brand.

Switch to Google+ to enhance the performance of all your social media
pages and sites and drive prospects towards your business.

Your ideal customers: the people looking for your products or services right now, but who can't find you yet on social media - they're waiting for you right now on G+! Don't have time to be constantly creating fresh engaging content for your blog or website? Check out our 5 star content marketing service!