Does a high-priced conference ticket promise higher quality of content and better value for money and time? As a busy professional, which events should I spend my time and money on?

Many of my colleagues are facing this question, either as freelancers or in a corporate capacity.

Over the years I have been a conference participant, speaker, organizer, and sponsor both in Israel and worldwide. The Israeli market is a tough one since Israelis are not easily persuaded to pay for knowledge – evident from their unwillingness to pay for research, consultation services, etc. But conferences can be valuable. More

The situation for marketers has changed. No longer can we rely on having a booth at events to make a splash and have a presence in order to bring in new customers. Today, we must bring marketing qualified leads to sales. If today marketers are seen as an extension of sales, then is awareness still relevant for B2B marketers? More

This year, four members of our PMG staff attended Content Israel 2016 in Yaffo. The list of speakers included CEOs, CMOs, Tech Bloggers, and Marketing and Content experts from all types of organizations. We learned a lot from hearing the insights of so many industry leaders, from future trends, unique ways to use data analytics, and ways to connect with your audience. After the event, each of us wrote a brief summary on something we found particularly interesting in the conference. Check out some great tips and insights: More

That was the premise when we created #B2BTalks last year – a place where B2B marketers could meet up, enjoy a beer, network and share tricks of the trade – all in the laid-back setting of a bar instead of a formal conference. More

What’s your biggest marketing challenge? Too often we hear other B2B marketers discuss the difficulty of bringing in leads. You exhibit at the same events and meet with the same faces, trying to stand out from the crowd, which makes these conferences a challenge of their own. But what about generating leads in the digital world?More

It was 2005 when I signed up for Facebook and explored this world of pictures from last night after they’d been uploaded from an actual camera, and statuses that changed more frequently than AIM away messages. I adapted to this new way of communicating and interacting, a way that at the time seemed to focus more on what happened when we got together, and less about the online world we were creating. More

B2B Cloud companies based in Israel face a set of challenges as they market their products and services to global audiences and customers, from cultural differences to working with local marketing teams.

Join us Sunday, October 27 at 6pm and meet B2B marketers who will discuss the Challenges, Tools, and Tips to succeed in marketing cloud-based products to global audiences. There will be a Q&A following the panel – we encourage an open discussion so get your questions ready! Refreshments will be served. For those who can’t make it, we will provide a link to join us via Google Hangout. You can also follow the conversation at #B2Btalks. More

I am excited being a judge and participant in TWS2009, as well as interviewing Dave Sifry on stage. If you are excited from this event too, I have 3 free tickets to give my blog readers. Please RT this post and leave a comment if you are interested. Young entrepreneurs and students are especially welcome.The winners will be announced tomorrow morning CET, so hurry 🙂

Even if you don’t get a free ticket, you can apply for 40% discount tickets here: http://zone.thecoils.com
Since there are only limited amount of such tickets, make sure you don’t miss that opportunity.
Here is some more information about the event: More

I was happy to hear that Halifax is hosting its first podcamp tomorrow, and asked one of the organizers, Craig Moore, AKA Spider VIdeo, to have a short chat about the event. For you’ve never been in one, Podcamp is a un-conference (meaning, a gathering where all content is decided upon and created by the participants), focused on social media, podcasting, and online video. As a community oriented event, it is much more engaging than the regular smart-guy-standing-behind-a-podium-and-everyone-are-listening-or-checking-emails kind of event. I had the pleasure to attend and present in two of these events worldwide – and trust me, it is a lot of fun.

LeWeb, the European web conference that took place this week is under fire by bloggers and newspapers alike. I didn’t attend the event, but watched part of it online. While some of the reporters covering the event wrote hilarious columns others were attacking its video strategy. Allen Stern, from CenterNetworks wrote:

My beef is that Loic selected Ustream to run live coverage of the conference. There is absolutely no reason that this conference needed to be broadcast live. First, if I paid $2,000 to attend, I’d be pissed that my sister could sit at home and watch it for free.More