Commercial digital billboard proposed for Hollywood High

Los Angeles Times
Howard Blume
The world of commerce would pry open the schoolhouse door a little wider under a proposal to put a commercial digital billboard on the campus of Hollywood High School.

The location is no coincidence.

The campus sits at one of the city’s busier and often gridlocked intersections. One mock-up of a proposed billboard shows two faces, one aligned with Sunset Boulevard and the other with Highland Avenue. There’s space for a third side, toward the school, but that would not be filled, a concession to the idea that commercial messages would not be pointed at, or targeted to, students.