Publix weekly match ups! Sale cycle for Florida is Thursday-Wednesday (all others, Wed-Tue). Florida is also a true BOGO state which means that their first item in a BOGO sale will ring up full price and their second will ring up free. This is different than half BOGO states where both items ring up half price. Publix features many BOGO deals weekly. We have an AMAZING beginner’s guide for Publix you can read by clicking HERE. If you need to freshen up on their policy, please click HERE.