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Instagram is becoming an important part of social media marketing strategy of every organization. The reason of the attention which Instagram is getting is the growing number of users.

If you haven’t thought seriously about Instagram, then let me tell you that according to latest data there are more than 15 Million registered business accounts on Instagram. And it has a staggering 1 Million Active Monthly advertisers which is becoming larger as it is owned by largest social media company of the world, Facebook.

It is needless to say that social media is a terrific channel for businesses to connect with their customers and to build brand awareness. With over 2 billion active users, it is where the consumers are and one of the most sought after channel by businesses.

Those who have been blogging already knows the power of social media and everyone admits that it is one of the best marketing & promotional tools for blogging if used effectively. Twitter has taken a very large market share among these social networking sites. When I started using Twitter, I had no idea of its potential marketing benefits. I was tweeting like a newbie and was following everyone without thinking. As the time passed, I realized its power and started cleaning up my Twitter account.