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Redgate Software picks Brisbane over Sydney for first Oz base

Cambridge-based Redgate Software has stepped up its global expansion strategy by deciding to open its first Australian office – in Brisbane.

Its sales show that Redgate is that the world’s leading Microsoft SQL Server tools vendor.

Redgate already has 4,000 customers in Australia and New Zealand who use its tools to develop and maintain their databases in a way that is faster, easier and safer.

As well as its Cambridge HQ the UK technology business also has two offices in the US – in California and Texas.

Redgate chose Brisbane over Sydney for its office because of its friendly ecosystem for tech companies, investment in the digital economy and help and support from the Queensland Trade and Investment Commissioner and Brisbane City Council. A number of its partners are already based there, as is its sister company, Octopus Deploy.

Redgate has a worldwide roster of IT consultant partners who support the 100,000 companies that use its software. The company says that its portfolio of SQL Server tools enables companies to develop and maintain their databases faster, easier and safer and include the database in advanced software development practices, often referred to as DevOps.

Many of the leading names in the banking, healthcare and government sectors Down Under already use Redgate.

The growth in the size and complexity of databases, alongside increasing concerns about the privacy and safety of the personal data they contain, means those companies often need on-the-ground advice and support to help them make the most of their investment.

Redgate says the new office in Australia will provide that, as well as give the business the opportunity to host and attend events, offer hands-on demonstrations of its advanced software and be the first port of call for customer enquiries.

Cassi Roper, Redgate’s regional sales director, said: “From the moment we arrived, the Queensland Trade and Investment Commissioner and Brisbane City Council couldn’t have been more helpful.

“What really impressed us was their enthusiasm for tech companies, their investment in innovation hubs like The Capital and The Precinct, and their commitment to creating a vibrant and collaborative digital culture.”

Brisbane is one of only two cities in the world to appoint a chief digital officer and, since 2013, has been on a mission to use digital transformation to accelerate economic growth and ensure residents and businesses are equipped to participate in the global digital economy.

More than 1,200 small businesses have been encouraged to use digital technologies in a series of workshops, for example, while over 3,500 children have been taught to code through CoderDojo programs.

Thousands of aspiring and established technology companies have also been given the space to network, collaborate and grow and 75 early-stage entrepreneurs have been given grants to convert viable ideas into businesses.

As a result, Brisbane’s economy is forecast to grow from AU$135 billion (US$96 bn) in 2013 to more than AU$217bn (US$155) bn by 2031.

To introduce itself to the local business community, Redgate Software Australia is hosting a lunchtime workshop at The Capital in Brisbane, on November 27.

The event will feature industry experts demonstrating how companies can benefit from taking a DevOps approach to database developmen, and give attendees the opportunity to network with like-minded data professionals.