Why Green America Certified Means Good Business

This entry was posted on September 11, 2012 by Shane Shirley, CMO.

How Factory Direct Promos Does Green Right for the Environment and Their Customers

Factory Direct Promos recently earned the honor of being designated as a Silver Level Green America Certified Business. Green America is a not-for-profit membership organization celebrating their 30th year and they have a simple mission: to utilize economic power to create a socially just and environmentally sustainable society. Essentially, Green America gets behind and supports businesses that do right by the environment as well as the local community and the world. There are three levels of distinction - bronze, silver and gold - that identify the success of a business in terms of their impact on people and the planet.

Green America Strives to Accomplish Four Goals:

1. Promote social justice and environmental sustainability through the empowerment of individuals to make purchasing and investment choices.

2. Encourage an end to corporate irresponsibility through economic action on a collective level

3. Promote fair trade and green green business principles while at the same time, striving to build a market for all businesses adhering to those principles.

4. Build sustainable communities throughout the United States and the world.

Why Green America Certified Matters

A green business needs to challenge how they handle themselves and implement practices and procedures that improve the quality of life for their customers, employees, communities, and the planet. The changes put into motion need to impact everyone involved with the organization from permanent staff to freelance and contract workers to vendors and customers. There are the obvious benefits of being green and sustainable – less pollution is unleashed on water supplies, air is clean and breathable, less trash finds its way to landfills and trees are spared.

Positive environmental results most certainly make it worthwhile to implement green practices, but these are just some of the benefits. Green practices are inspiring. Employees are motivated by their employers lead and it gets them more involved and engaged in the work at hand. Customers can get on board and learn from, and strive to emulate, the green lessons learned. Green practices can also create loyalty and maintain relationships as staff and consumers realize and appreciate the efforts of the business and the impact on the community.

Factory Direct Promos Is Proud to Be Green America Certified and Means Good Business for You

Green America is a well-respected organization that is doing positive, green work through helping sustainable businesses like ours garner recognition for the hard work we do through raising awareness of green business practices. Earning recognition from Green America demonstrates to vendors and customers that a business is committed to the environment and their community. All of us at Factory Direct Promos are proud to have achieved the honor of becoming a Silver Level Green America Certified Business. We will continue to deliver the best green business practices and eco-friendly promotional products to every organization, business or association that desires to work with a business committed to a sustainable and green future.

Quick Quote

Based on the 2014 ASI Impression Study about 85 percent or nearly six in seven recipients of promotional products can identify the advertising brand on the promotional items they own. This means that if you market your brand with a customized pen, reusable bag or travel coffee mug the people who end up owning and using these products will be familiar with your company and the products or services you provide.
Furthermore, about one-third of people polled indicated they are more likely to do business with an advertiser after they’ve received a branded promotional item than they were before. The takeaway here is that if you can get a branded, reusable item to your customers, they are probably going to recognize your brand, have a positive association with your brand, and do business with you in the future.

Officials in California confirmed what was long suspected and put the state’s single-use plastic bag ban on hold. A trade group was able to gather the signatures needed to get the ban on the November 2016 ballot.
At this time the future of the bag ban in California is unknown but the CEO of our parent company SBS Brands, Bill English had this to say, "‎I'm betting this will just delay things a year."

Now through February 27, 2015 we are offering end column pricing on our very popular (and very eco!) reusable tsunami bags. If you’ve been thinking about placing an order for reusable bags, now is certainly the time to get these durable, certified reusable bags at an even better than normal price.