BMW’s Vision of the Future … Insanely Boring?

But for the company, the new electric vehicles are supposedly part of a larger vision for sustainability.

With its investments in car-sharing businesses DriveNow, presumably like the Car2go model, and even mass transit systems, the Bavarian carmaker is making a strong case for their stated goal to support different types of transportation, and not simply the automobile

It will even apply their green strategy for how the vehicles are made.

The head of the interior design team for the new models says they will use 50 percent less energy and 70 percent less water during manufacturing. Impressive numbers.

Of course for car-centric consumers they will be much more interested in the numbers of the i3 and i8 in and of themselves. And also, the i3 Coupe Concept which will be on display this week at the L.A. Auto Show.

Is it only us, or does the rear three-quarter view of the car strike you as a bit Pontiac Aztek, albeit sleeker and with more appeal? See Jalopnik’s take on the electric here.