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Les Matheson on the Customer-Centric Bank

The Royal Bank of Scotland executive discusses how the company cultivated a culture of customer obsession.

By Les Matheson

marzo 18, 2020

Video

Les Matheson on the Customer-Centric Bank

en

A decade after the 2008 financial crisis, Royal Bank of Scotland has managed to not only recover its financial footing, but also regain the trust and loyalty of its customer base. Les Matheson, CEO of retail banking at RBS, explains how the bank took new approaches to make serving customers its core purpose.