In this inaugural show we introduce you, the loyal listener, to the who why what where when, and all the other W’s, of becoming subconsciously successful in lifestyle enterprise!

We introduce you to the show sections such as the ‘Baby Boomer Blast’ and the ‘Elder Wand spot’ where we challenge our guest experts and influencers to pick something to “Change-amhora!”

As silverpreneurs and business owners, we believe life and success should be stress free, fast, fun and effective, we target helping you with the psychology of comfortable Confidence, increased Influence and powerful Presence; the things we all need to succeed.

We love Experts and Influencers who are in the second half of life and who restructure rather than retire; and our motive is to help others experience a better lifestyle enterprise doing that for themselves.

Have a listen and then subscribe.

We appreciate your feedback so do please comment and let us know what you think.

Former leader of a National Political Party, Knight of the Realm, Household name isn’t too shabby a CV. And adding becoming a #FaceBookFace to that this week deserves a mention.

Love or Loath Sir Nick, he’s a great communicator and one hell of a negotiator at subconscious levels. Fact is he got a prime job here. Certainly puts him in more people’s attention streams than most #SuccessSeekers could negotiate.

I mean how many other public relations specialists got the job? Well not the ones going WTF anyway.

And for sure vast majority of the so called political and business Experts, especially those bemoaning and deriding the appointment, didn’t even know this prime position, with probably the most powerful subconscious influencer we’ve ever seen, was even up for grabs.

So in the world of #SubSkills Sir Nick has smashed it this week! Well done.

Subscribe to the Success Seekers guide to Subconscious Skills because if you don’t- we know where you live.

I get the personal brand idea, but… Look just be who you are, simples. Stop trying to be someone else, find out what you’re really really good at and do that, just that.

I just looked out this email – “Jon thanks for the influence coaching. I’ve got more from you than anyone else I’ve tried. You have all the diplomacy of car smash, but I love your STYLE!”

Virgin – Apple – Microsoft. They are the ‘brands’. Apple was selling Macs way before anyone had heard of Jobs.

Branson was only known to a handful of people when VIRGIN records were huge.

And the vast majority of Microsoft users think Windows before they think Gates.

Those companies and products were developed with style and it was the Brands that made the creators famous.

Brand = mark of ownership. STYLE = how you do something. Image = what you leave behind. Work on these in reverse order!

The ‘personal brand’ trust thing only happened about 15 years ago with internet marketers and the entrepreneurs tsunami of the mid naughties. And if you subscribe to that cult then it seems really important that you do what these people did but, you can’t.

Times have changed, technology has changed, communication skills remain pretty constant but there’s a LOT more of it.

TESLA make electric cars but, without looking it up 90% of people who will tell you that and are not riding the ‘entrepreneurial wave’ have no idea who the face is behind or in front of it – most think his name is Tesla.

By the way, Martin Eberhard and Marc Tarpenning, financed the company until the Series A round of funding. Both men played active roles in the company’s early development prior to Elon Musk’s involvement and they were Selling Cars.

They hit the planet at the right time for them, not everyone was trying to shout louder than the next guy, and mostly failing. What they did was new and innovative and of it’s time… where they doing it now they’d do it differently. Branson is, he’s moved from PR stunts to daily blogs and online interviews.

Am I the only one who noticed???

People buy because they WANT something. Price, brand, and certainly manufacturer are very secondary considerations; UNLESS what you are selling is really up close and personal, but even then people are more interested in the rewards for them.

They are Entirely focused on the rewards for them and will buy off an ass if the result looks guaranteed. If it is real people will buy off people they hate.

Truth is no one gives a shit about Jonathan Sainsbury, but the shop is handy and their own brands are actually very good. He doesn’t front any of the shops nor does he make or probably even eat their food.

Reality shows are full of horribly detestable people who sell a billion books and products because they are utter feces-faces who you wouldn’t trust to tie your shoe laces.

Kalanick is known for being an absolute armpit but UBER are worth Billions, mostly supplying a very iffy service, and treat their people like crap.

I Get Brands I really do. I still own TheHypnotist.uk and a Lot of people still see me as that – in that world, but if you are a small business or a freelancer, first thing to focus on is your Natural Style.

]]>https://jonathanchase.com/2018/02/01/personal-branding/feed/0Stage Fright – Enjoy the Fear!https://jonathanchase.com/2017/05/01/stage-fright-enjoy-the-fear/
https://jonathanchase.com/2017/05/01/stage-fright-enjoy-the-fear/#respondMon, 01 May 2017 19:18:38 +0000http://thehypnotist.co.uk/?p=7370Stage Fright? Stay with me and I’ll show you how to Enjoy the Fear!

It was a particularly wet and dismal day, January in 1991.

The back street next to the Theatre Royal stage door in Hanley, Stoke on Trent, sadly now a Super Market, the street was packed with late afternoon shoppers cars.

When we arrived we had to cart our props, costumes and equipment nearly the length of the block in rain that was doing a bloody good Niagra falls impersonation and I felt bloody miserable…
I’d spent the Christmas before working in the Sunshine in Malta so this was not a very comfortable place to be.

Set up that afternoon was a confidence builder like no other.

At the time part of my show included a fantastic Russian Roulette routine played with detonation plungers and a stick of ‘dynamite’, actually a Kitchen Roll tube painted red and yellow with a stage maroon inside.

Opening my case I found I’d forgotten the stage maroon that made the dynamite ‘bang’ so it was a case of dropping the fifteen minute finale and substituting something else.

The afternoon got better.

My assistant’s blouse split.

My best mic blew something.

The lighting engineer had a fender bender and so missed the tech rehearsal.

It felt more like a production of MacBeth than a hypnotist comedy show.

By the time the theatre doors were opened the stage nerves were at defcon 9 and rising.

To top this the stage manager breezed in to tell me that – first night for me in a large theatre – we were sold out.

Over 2000 people. And unlike my usual hotels, holiday camps, cabaret and social clubs with other distractions, ALL their attention would be on me – [Gulp]

Stage Fright Defcon*** Oh my god what if it all goes wrong now? ***

So, stage anxiety and terror of public speaking and performing seemed to be the emotive if not logical choice…

Then Gem brought me a cuppa. . . .

And, as was my thing, I sat alone for ten minutes before curtain to contemplate, focus and use Presupposition, or in my version of NLP = Deja Vué.

Normally with a few hundred in a club audience, I followed my mentors advice and visualised a great show. Saw the audience clapping and whistling. Saw me taking my bow and signing autographs in the bar afterwards.

But this night I did something else as well, I don’t know why, but I’m glad I did.

This night I focused on the fear I felt.

And a strange thing but I felt something click in my psyche.

It was a delicious feeling.

An EXCITING feeling.

It felt just like a rollercoaster does when you get to the top of the first big riser and begin to level out.

Being a naturally talented observer, I noticed that I was thinking faster and actually visualising with a lot more clarity.

Even the focus of that visualisation was different.

It wasn’t on the audience anymore, nor was it on the future, it was on me and what I was feeling in that very moment.

The curtain call came and as I walked down to the wings my music started and the first exhilarating almost heart stopping feeling of trepidation reached Defcon – who cares, we’re all going to die anyway!