Home grocery delivery gains traction among the sprawl

Instacart started in San Francisco two years ago

By David Kaplan

August 27, 2014Updated: August 27, 2014 6:42am

Photo: Photo Courtesy Instacart

Instacart, a grocery delivery service, is launching in Houston on Wednesday. It will initially provide service for H-E-B and Whole Foods Market customers. Shown here are delivery personnel in the company's home city of San Francisco.

Instacart, a grocery delivery service, is launching in Houston on...

A company that makes home grocery deliveries is expanding to Houston this week, signaling growing confidence the concept will work in sprawling cities.

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