Yokohama Tire Has Plans to Rock Baja

Yokohama Tire Corp. (YTC) is Baja bound. YTC will serve as the title sponsor of the 2018 Yokohama National Off-Road Racing Association’s (NORRA) Mexican 1000.

Dubbed The happiest race on Earth, the Mexican 1000 is a five-day, 1,300-mile blast through Mexico’s Baja peninsula. The 51st running of the iconic rally begins April 22 in Ensenada, with pre-event activities starting on April 20.

“The Mexican 1000 is a classic Baja off-road rally,” said Fardad Niknam, Yokohama Tire director of segment development. “It’s a fun event for racers and lots of enthusiasts. As the title sponsor, we are excited and proud to partner with NORRA and continue our commitment to the off-road community.”

Niknam said Yokohama will highlight its GEOLANDAR tire line at the Mexican 1000, including the GEOLANDAR M/T G003 mud-terrain tire.