Interiors DNA: By Nord

How to get the super cool Danish look in your own home

Want to get some of the magic you see in the lifestyle shots of top interior brands into your home, but not entirely sure how to get started?

Well, then you're in luck. Every week, the Red Living team speak to the industry’s finest, to find out their secret tricks for making your home even more beautiful – plus, what it is that makes their brand so special.

This time, we’ve been chatting to Hanne Berzant, the designer and CEO of Danish homeware brand By Nord.

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I had a background in advertising and magazine publishing

‘I also had a lifelong interest in nature and design, the idea came to me over a weekend away at a remote windy beach in Sweden.’

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We are lucky that Danish design is recognized around the world

‘It opens a lot of doors for a company like ours.’

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Taste is individual, but love of nature is something most of us have in common

‘It seems that the imagery of Nordic animals, clear design lines and a neutral colour palette reflecting seasonal changes, come together in a way that people can relate to.’

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When it comes to styling your home keep it simple

‘You don’t have to spend a lot of money, just invest in a few good quality products that will last for years and make you happy when you see them-cushions are great for this.’

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Simplicity, functionality and timelessness

‘Are the words that sum up my company.’

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I always keep a lot of our products at home

‘I like to get familiar with a new design before I put it up in the collection, so I always spend a lot of time looking at new products to see if it really work.’

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Our bed linen and the Nordic animal printed cushions are best sellers

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We make sure we stay true to our roots

‘Colours, materials, shapes and production methods must relate to Nordic nature. If it doesn’t we won't do it.’

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Sustainable design is important to us

‘It’s about combining beauty and functionality using organic materials and ethical production. We respect the nature that surrounds us.’

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Our recent collection was inspired by patterns and structures found in nature

'Natural patterns, which at first glance seem to be completely random, but then upon closer inspection, unfold. We are always drawn by the diversity of the raw yet beautiful Nordic landscape, where the rough and gentle meet.’

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