Skittles

Cloud

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DDB Chicago continue in their Skittles reign of clever, iconic kooky spots. In their latest ad 'Cloud', directed by Chris Palmer of Gorgeous, we are introduced to an old lady and Freddie, her Skittle-emitting pet cloud!

The Mill's Billy Higgins, shoot supervisor and 2D lead artist, tells us about the funny campaign: "We decided to shoot the cloud practically so we had a really fluffy cotton ball cloud on a stick with a motorized rig. We then set about combining the elements of Freddie becoming both a cloud and a pet (on a leash) to create movement and texture where it was needed.

From there we composited multiple plates that allowed Freddie to rain skittles, adding smoke and lightning effects at the punch line of the spot when the old lady quips, "he doesn't like to be touched there"…

Working with Chris is always such a great experience. He's an incredibly funny guy, which shines through in 'Cloud' and all his work."