Panasonic has recently been designated India as regional hub to drive growth and build deeper inroads into the fast emerging Asiatic, Middle Eastern and Western economies. Starting from India, the company wants to create a knowhow to address consumers who are based out of India and then take the knowledge to emerging markets. India is the sixth strategic region which will take care of SAARC nations, Middle East Asia and Africa. Panasonic will aggressively and strategically invest in market research and product innovation and will recruit/bring the best of global talent using its in-house open application system and work in areas like energy, water, remote access and food