Friday, December 29, 2006

Thursday, December 28, 2006

A Guerilla to promote the at a restaurant named Spar by placing artificial clams on the beaches of Mumbai, India. When you open thhe clams there´s a text inside saying: " Looking for seafood? Spars Seafood festival"

Thursday, December 21, 2006

F.A.A.D.A. A Spanish foundation created in defence of the animals, wanted to promote adoption and sponsoring in their annual summit. They needed pictures of people with their mascots. So they sent an email to some friends and colleagues asking for them and suddenly became almost viral. They received hundreds of pictures from all around the country.

Translation:Lots of people break relationships too easily. Every day thousands of animals are abandoned and sacrificed. Sponsor it for only 6 € per day or adopt it. It needs you.

How do you turn 100 virtually naked strangers into beautiful mesmerising skin cells? See how Director Lucy Blaksted, well known for TV series 'Imagine', achieved it over a three day shoot at Pinewood studios, with a crew of 45 including four skin airbrush artists and divers to film skin cells underwater. The Sanex advert to celebrate skin has gone live today on http://www.sanexskin.co.uk/ - a UK exclusive!

Thursday, December 14, 2006

Sanex is creating a beautiful film that transforms over 100 bare people into living skin cells.For their new brand campaign Sanex shows how it is different from other skincare products, because it works with your skin's natural processes to keep it at its healthy best. The first released stills from the TV shoot with over 100 bodies imitating skin cells. Watch out for more stills and behind the scenes movies in the next few weeks.

This action consisted of three different child faces of various ethnic backgrounds: Asian, Black and Indian. The mouth had an opening just where the coin to release the supermarket cart is inserted. Each coin would symbolically feed a child. Under the image could read: "You can feed a child for two days with what you spend renting this cart.Help"

Wednesday, November 29, 2006

Take a closer look. They have planted the stain much before the bill board. As you drive past you will see the shirt without the stain. The line reads "Comes out this fast". Done by Saatchi & Saatchi, Buenos Aires.

Did you know most people will experience some sort of gum disease in their lifetime? That’s why once you notice your gums are bleeding, you shouldn’t delay, but have them attended to right away.

Bleeding gums usually are a sign of gum disease. In most cases, it’s an indication of gingivitis, a condition where the gums are inflamed. Gingivitis can develop into periodontal disease where bacteria infects the gums and tissues in your mouth. If left untreated, it can result in one’s teeth falling out.

Parodontax is a unique sodium-bicarbonate based toothpaste that contains natural herbs such as rhatany, chamomile, echinacea, mirra and mint. It reduces bleeding gums and prevents gingivitis and periodontitis.

“People with bleeding gums often don’t know what to do,” says Subba Raju, CEO of Grey Global Group Singapore. “Most tend to ignore it. Only when it becomes worse, do they do something about it.”

“This new campaign for Parodontax raises the awareness for preventing bleeding gums. It tackles a very difficult problem in an engaging way,” continues Raju. “We want people to take an active step. Brushing with Parodontax helps reduce gum bleeding. Seeing your dentist, ultimately, is the best.”

The Parodontax campaign breaks nationwide across specialist dental clinics and on 12-sheet posters in MRT stations.

For more information about Parodontax or the campaign, contact Subba Raju at raju@gww.com.sg or call (65) 6511 7600.

When it came time to introduce the Sony VAIO brand in Brazil, Marina del Reyagency Ignited Minds was ready to helm the launch. The strategy was to focus on mobility, but since VAIO is a status symbol across Latin America,we also had to convey style and design," says art director Tim Washburn. Being a launch spot, it needed to feel Œbig," adds copywriter JasonCarter. "But we only had two weeks to produce the spot once it was approved.We ended up shooting, transferring and editing in 72 hours in Sao Paulo. Sofar, the results have been favorable. According to Washburn, The commercial was originally slated to run exclusively in Brazil but the client has nowdecided to air it throughout Latin America.

Sunday, November 26, 2006

Stickers showing two muscular arms were pasted outside the lift doors. Another sticker showing the torso of the body builder with arms stretched was pasted on the inside of the lift wall. When the lift door opened, the arms parted and looked as if the man is forcing the door open.

Thursday, November 23, 2006

This is an ad for a trendy shoe shop in Berne, the capital city of Switzerland. The ad was printed on paper and was distributed in a restaurant near the shoe shop. The goal was to let the women try on the shoes without leaving the restaurant. The name of the shoe shop and the address are written on the inner sole of the shoe.

Sony Bravia's latest TV ad - featuring massive paint explosions - took 10 days and 250 people to film. Huge quantities of paint were needed to accomplish this, which had to be delivered in 1 tonne trucks and mixed on-site by 20 people. What impressed me most was "Behind the scenes" of the film. Here take a look at it!

Monday, November 20, 2006

I don't know the authenticity of this information, but found it interesting. KFC names EnviroAd as Space Advertising Agency-of-Record after admitting its Area 51 “Face from Space” promotion was “ill-conceived and moronic.”You can read more of this article here.

WWF in the Netherlands launches a climate campaign this week, thanking those who take interest in contributing to the environment. Visitors of WNF.nl are confronted with a 3D giraffe layered ad, leading to an irresistible (free) screensaver. Check it out on http://www.wnf.nl/ and download here.