My sweet client Patsy and I met in Boston at a design and marketing conference several years ago. We sat next to each other at a tiny round table discussion titled, Out in the Sticks, which focused on those of us running businesses in rural areas. Fast forward a few years – Patsy was working full time but dreamed of taking the leap to full time event and retreat styling and life coaching. She reached out to me for help developing her heart-centered brand.

We began with a Skype conversation to clarify her hopes, dreams, and ideas for her business and branding. I then created this mood board for Patsy based on her vision and desire to be approachable, help herself and others celebrate well, and inspire others to achieve joy in their everyday lives.

The color palette I created for her is warm and inviting. The logo has a little celebratory pop of custom illustrated icons at the end. My favorite part of this project was the hand painted pattern I created for her brand that I turned into gift wrap! All event stylists and gracious gift givers (like Patsy) need their own signature wrapping paper.

To keep her branding visually consistent, I choose to use the fonts that were already featured on her website.

These party icons in the & Celebrate brand colors are used throughout her branding suite. On stationary, for social media posts, to add a extra touch to client proposals, etc.

Although Patsy already had a website we wanted to ensure brand consistency across the board. I designed this website header and other website elements: about page photos, sidebar icons, etc.

Here’s one of many Facebook cover photos I designed.

Patsy has a joyful and celebratory presence on a few social media platforms. I designed a variety of on-brand social media graphics as templates that she can edit. She can use them on Facebook, Twitter, Instagram, etc.

Here are a sampling of several more social media graphics templates.

Patsy and I both love handwritten notes. When she asked if I’d design notecards for her, I was thrilled. Her custom designed letterhead and envelops look similar.

When people sign up for Patsy’s email list, she wanted to gift them something inspirational. She created a list of 50 simple ways to help activate more joy and I turned it into a PDF booklet she can email to her subscribers.

I designed this Event Styling Proposal template so that Patsy’s would feel professional and organized when presenting to clients. This template provides her clients crucial event information in one place. It includes an introduction to Patsy and her styling philosophy, index, testimonials, event description, initial visual inspiration for events, marketing plan, proposed timeline, pricing, dream team additions, and an event contract. This 14-18-ish page template helped her land four substantial clients which led her to quit her full time job and focus on her business.

If you’re a change making entrepreneur with daring dreams and you’re looking to make them a reality…

I’m here to help you with web and graphic design. My schedule is filling up for the next two months but I’d love to save a spot for you. Take a peek around my website; if you think we’d be a good fit email me at alysa@passagehillstudio.com and let’s set up a time to chat about your project.

Alysa! Wow! I am blown away by what you two created together. And you know how I’m such a fan of your patterns :) This is such an amazing branding package that all fit so nicely together and convey such fun. That PDF email sign up is so gorgeous and also extremely helpful…and those social media graphics…LOVE everything about this. Terrific-Fantastic-Amazing job, girl!