Sony Pictures Entertainment has reversed course and said today it will release "The Interview" in a limited number of theaters on Christmas, days after the company faced criticism for pulling the plug on the controversial film.

There’s no denying that people love fantasy football. The pastime’s popularity has exploded in recent years, and the cultural fixture is now even the backdrop for a sitcom. Here’s what PR pros can do to connect with this growing market.

Any baseball player will tell you that what happens on one corner of the diamond has the potential to impact the outcome of a play at the other end. Similarly, in the world of branding, sports PR is about more than the action on the field.

Athletes are generally regarded as market influencers, but in today’s culture, they’re also seen as heroes. As heroes exist, however, so do villains — a notion made painfully apparent by recent acts committed by several players in the NFL.

Media pundits are howling for the head of NFL Commissioner Roger Goodell in their quest for a fall guy in the NFL PR crisis surrounding off-the-field violence of "stars" such as Ray Rice of the Baltimore Ravens and Adrian Peterson of the Minnesota Vikings.

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