VR Production

Virtual Reality

360 Labs is a full service cinematic VR production company with expertise in spherical capture dating back to 2007. We’ve been making VR-ready content since before VR was cool. Our Portland Oregon based team does all of our production work in house, from concepting ideas all the way to advanced visual effects.

Our capable team can build you a virtual reality experience from the ground up — including consulting and discovery, storyboard, design, full service production anywhere in the world, motion graphics, sound design, app development and distribution.

Why VR Video?

To us, working in video means capturing an adventure that really happened, in a place that really exists. You can't replace that with CG. As photographers and filmmakers, we are passionate about capturing real life and re-living those moments in immersive video and photos. Since we were panoramic photographers long before the VR market exploded, the concept of storytelling in the 360 medium comes natural to us.

360° photos and videos are the easiest content for new users discovering VR to find and experience, with the lowest barrier to entry. With platforms like YouTube, Facebook and Twitter supporting 360° content, the sky's the limit when it comes to potential audience reach.

Ready for Multiple Platforms

Oculus

Oculus literally brought the VR movement back to life, and now offers leading headsets for VR users on desktop (Rift) and a portable all-in-one (Oculus Go).

Samsung Gear VR

As the leading phone based VR headset, the Gear VR is the perfect platform for 360 video with no wires to tether you to an expensive and bulky computer.

HTC Vive

The HTC Vive brought the first room scale VR to the mass market, requiring a 12x12 foot space to setup tracking cameras and a powerful gaming computer to run it.

Google Cardboard

Google Cardboard showed us that VR could reach the mass market with a simple phone holder that can be as cheap as $10. Research claims more than 88 million have shipped.

Playstation VR

Sony's Playstation VR supports 360 video via YouTube and other apps. As a popular platform for gamers, they sold more headsets in 2016 than Oculus and HTC combined.

Google Daydream

Debuting on the new Pixel phone, Google Daydream is a new platform for multiple Android devices including it’s own app store and motion controller.

Engage Audiences with VR Apps

While you can reach huge audiences with edited 360 video content on YouTube and Facebook, custom VR apps allow for interactivity that is not possible with these platforms. A passive viewing experience can become an adventure where a user can choose their path and make their own story. Stories can have multiple branching narratives that may change depending on where the viewer fixes their gaze.

You can also be sure to keep your audience engaged by sharing updates and new content, notifying your viewers with every release.

Distribution Options

From YouTube to Facebook, Twitter, Samsung VR and Oculus there are dozens of platforms to upload your content. We can help you maximize your effort and reach the biggest audiences, with tips on what drives more traffic and clicks to your content

Custom VR Viewers

Custom branded Google Cardboard viewers can be the perfect take-away after demoing your VR video content at trade shows and conferences, and work with a variety of smartphone devices. We can help you design and print quality viewers in bulk through our amazing partners.

Activation Strategy

We can help you determine the right course of action for activations at events and trade shows. From the right hardware to the right applications to display your VR content, we can help your marketing team deliver a memorable and exciting experience for your customers.

Watch our Reel

Check out recent work including the world's biggest air show, exploring the streets of Indonesia, scuba diving in the Red Sea, kicking back on beautiful beaches, mountain biking and snowboarding in Mt. Hood territory and much more!