North America Cross-Platform and Mobile Advertising (CP&MA) Market

The North American cross platform and mobile advertising market is expected to grow from $7,448.5 million in 2014 to $36,533.3 million by 2019, at a CAGR of 37.4%, during the forecast period. The drivers for the North American market include increasing usage of mobile web, advanced network technologies and increasing consumption of smart devices.

Cross-platform and mobile advertising is one of the emerging categories of interactive advertising in digital marketing. In today’s scenario, mobile advertising market is growing at a tremendous speed due to widespread existence of smartphones and the evolution of online advertisement on mobile devices. People are depending on multiscreen for online shopping, spending their media time on computer, laptops, smartphones, tablets, and smart TVs. The consumer behavior has created opportunities for cross-platform advertising. It is also helping the advertisers to retarget their customers to several devices through similar advertisement.

The cross-platform and mobile advertising market is growing rapidly in North America. The major driving factor in this market is the increasing number of smart phone users. Billions of ads are displayed on mobile devices and digital devices such as laptops, PCs, and smart TVs, thus encouraging the customers for shopping. Also, the advancement in technologies such as Third Generation (3G) and Fourth Generation (4G) accelerate the mobile broadband speed that increases the Internet usage on mobile devices. This enhances the fast access of web surfing, video streaming, application downloads, and more, which are integrated with mobile advertisements.

The market report further provides a competitive benchmarking of the leading players in the industry such as Google, Facebook, Twitter, Millennial Media, and Pandora, among others, in terms of their product offerings, key strategies, and operational parameters. The report also provides market trends, overall adoption scenarios, competitive landscape, and key drivers, restraints, and opportunities in this market. The report aims at estimating the current size and the future growth potential of this market across the different solutions, applications, verticals, and regions.

Report Options:

The market segmentation of the cross platform and mobile advertising market is as given below:

Manufacturing, healthcare, logistics and transportation, media and entertainment, BFSI, IT and telecom, and public sector, among others

Customization Options:

Along with the MMM assessment, customize the report in alignment with your company’s specific needs. The following customization options provide a comprehensive summary of the industry standards and a deep dive analysis:

Cross Platform and Mobile Advertising Solutions and Service Matrix

A comprehensive analysis and benchmarking of technologies and solutions in the market

A comprehensive analysis of the cross platform and mobile advertising services such as consulting services and integrated services

Cross Platform and Mobile Advertising Competitive Benchmarking

Value-chain evaluation using events, developments, market data for vendors in the market ecosystem, across various industrial verticals, market segmentation and categorization

We will customize the research for you, in case the report listed above does not
meet with your exact requirements. Our custom research will comprehensively cover
the business information you require to help you arrive at strategic and profitable
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