From a growth marketing perspective, mobile growth holds massive opportunity to combine user expectations with new tools and technologies available only on mobile — among them:

User-Level Data: Because mobile analytics provide user-level data, marketers can get pinpoint precision on user interests, attributes and behavior. Every touch and swipe can be captured with the right solution to understand user patterns across their journey.

In-the-Moment Messaging:The real-time interactions made possible by mobile mean you can send messages to users at precisely the moment that it will be most useful and relevant to them — messages that are automatically triggered by actions your customer has taken to interact with your brand.

We recently announced our next big thing for supporting mobile growth: two new APIs, Open Channels and Open Profiles. These new APIs allow you to use data on any messaging channel, from chatbots to web push notifications to smart home devices and more. Your rich mobile data is freed up, allowing you to execute an omni device strategy. Learn more about it on our Mobile Growth Platform page — you can also sign up to be part of the beta there.

Brands that understand and take advantage of the unique opportunities for an omni device approach to connecting with customers — leveraging unique real-time, user-level mobile — will win.