Saturday, February 3, 2018

How to Price Your Wine and Paint Classes

I had a question that I thought might help youwhen you are approaching local venues to pitch your class.
It's good to go in prepared, not only with your sample work, but also
with a plan of how you can work together to price the classe so both you
and the venue you want to teach in, will benefit.
Here is a question that Dominique asked about pricing that I thought
would be helpful to anyone getting ready to approach a new place:

Q: I am starting to reach out to local wineries and
wine shops to pitch them on my class. How should I price my services
knowing that they will incur costs by providing their wine?
I would like to create tiered pricing packages for them...do you have
any idea where I should start? I would like to make $45 per person,
because I am an experienced teacher, and I will be providing all of the
supplies.A: It sounds like you are off to a good start with
contacting potential locations to teach. You are correct to assume that
the venue wants to get something out of the class as well.
The way I approach this is to figure out how much total I need to make
from the class, to cover expenses: materials, supplies, travel and my
pay. I then determine a per person rate from this total.

Then I look at what the going rate is for these types of classes-in this
area it's $30-$45 per person. I want to make sure my price is in line
with other classes in the area.
I know that most venues want to make at least $5.00 per person and
possibly more, depending on what they will provide. Some places charge a
room fee, but others will take a per person rate.

I work with a restaurant where we negotiated a rate of $10 per person
and they provide appetizers, pizza and a drink from the bar.

You will have to be flexible on your per person rate and work with the
venue to come up with a price that works for you both, but know what YOU
need going into the negotiation. You will also want to establish a
minimum number of students to make sure you cover costs and make it
worth your time.

You also want to ask the venue if they will do any promotion or
advertising of the class as well. Some may let you put up a sign or post
it on their social media page.

To create pricing tiers here are some possible options:

Venue
gets $5.00 per person and provides a drink and space (also talk up that
people will likely order more drinks and food once they are there)