Case Studies

Learn from the ideas, practices and ethos of business leaders as they candidly share their pathway to business success - or, for some, their business failure. New business case studies and CEO interviews are published regularly, so watch this space!

More recent Case Studies

Kym Williams, Managing Director of BRS Results, focuses heavily on the culture within his business consulting company. Aside from its effectiveness, "it would be a bit like a mechanic who doesn't service his own car," he says. "You have to practice what you preach."

It may not sound like the smartest idea to set up a new telecommunications company when the market is fraught with competition. But Pete Williams, CEO of Infiniti Telecommunications, fearlessly launched his phone solutions company several years ago – with huge success. Despite pitting himself against big players like Telstra and Optus, he claimed his stake in a saturated marketplace. Here, he shares some of the tricks he keeps up his sleeve.

When Catriona Pollard first decided to branch out alone, she knew building a new brand would be tough. She discovered that it was crucial for fledgling businesses to focus on building a consistent visual brand statement and stick to it; making your brand recognisable and credible.

If you’re market-savvy enough to run a business featuring multiple products or services, you’ll know that it’s not easy to advertise them all under one umbrella. But Peter Morrison, CEO of Paperless Trail, knows how to overcome the pitfalls that come with offering too many services.

Equipping customers with tools to manage their finances, anywhere, anytime, has been a huge success for web-based business Bill.com. However, it was challenging to nurture and grow a start-up at the same time that the US economy suffered a huge blow during the GFC. René had to determine where to invest his venture capital funds and at what rate to build his workforce at a time when the national economy was crashing around him.