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Health Insurance Innovations stock climbs in debut

Shares of Health Insurance Innovations are rising on their first trading day after an initial public offering raised more than $65 million for the Web-based coverage provider.

The stock is up 21 cents to $14.21 in midmorning trading while the broader markets are also rising.

The Tampa, Fla., company had priced 4.7 million shares at $14 each, or the low end of its expected range of $14 to $16. Banks managing the IPO can buy another 700,000 shares if there's demand for the stock, which would add to the deal's proceeds.