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Replay Names Vezzola Creative Director

Former Samsonite designer to helm denim and sportswear brand.

MILAN — Replay has a new creative director, Gigi Vezzola, who will be in charge of the denim and sportswear brand, the more experimental line We Are Replay and kid’s wear line Replay & Sons, all under the Fashion Box Group umbrella, founded by the late Claudio Buziol.

Vezzola will supervise the global image of the brands, including their licenses.

A former creative director at Samsonite, Vezzola has been consulting for Pirelli’s PZero line and Costume National, after long stints at Krizia and Dolce & Gabbana. He also designs his own line, Mantù, produced by the Italian Castor.

In a statement, Vezzola said he considers Replay “one of the most important brands on the international scene, at a historical time when denim is an integral part of everybody’s wardrobe.”