I think someone needs to explain to retailers that just because a game MSRP is $59 and now your selling it for $29 it is technically $30 off but not really. The game has been selling at $30 for a long time. I think we need a new number, a way to better judge discounts. Once a game hits a new selling value the MSRP stays $59 but ASRP, or something, becomes $30. All sale values need to be based on that so they don't rip off the customers.