Bicycling Presents: Makers’ Marks

Oct 23, 2013

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Jeff Wager / Alchemy Bicycles

Alchemy’s lead welder, Jeff Wager, formerly of Serotta Bicycles in upstate New York, and his star-studded team continue to churn out award-winning bicycles, including this one, which earned Best Carbon Bike. The fact that Wager plays in the hardcore band Salvation Denied shouldn't scare you. "I'm a teddy bear in the shop,” he says. “I get it all out on stage."

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Craig Gaulzetti / Gaulzetti Cicli

At the center of Craig Gaulzetti’s booth was a green road bike with matching handlebar—the kind of bike that tugs at a road-racing fanatic’s heartstrings. The gum-walled tubular tires, the drop from saddle to handlebar, it all sends the same message: This bike goes fast. When asked about the perfect green color, Gaulzetti shouted, “Pantone color of the year! Pantone color of the year.”

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Bradford Smith / Geekhouse Bicycles

The darker paint jobs, the earth tones, and the more subdued color schemes tend to be attributed more to Bradford. It is his job to provide the balance in the brand and that comes in the form of extended (and inspirational) trips on a touring bike. Anything and everything to keep color blind partner Marty in check. The two are a welcome pair at all NAHBS shows and have a smile and hug for everyone.

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Garrett Clark / Vendetta Cycles

Probably it was the purple paint job that pulled Watson into the Vendetta Cycles Booth. The color has been known to have a strong affect on this man. But he found much to stay for, primarily in the way of finishing touches, starting with polished lugs. Vendetta won the coveted Best Finish prize at the 2012 NAHBS, but it was stolen out from under the company by a fellow Oregonian in 2013. However: It is good to spread the wealth, and the purple “all-rounder” that you see here, with matching painted fenders (to protect from drool), was stunning to say the least.

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Makers’ Marks

See the rest of Bicycling’s Makers’ Marks, a look at 28 custom bicycle builders and their head tube badges, on the iPad now. Download the app here and find this special feature on the app homepage.

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