Here at ComputerWorld, we are looking forward to exhibiting at the South West Business Expo in Swindon on June 30th. With over 90 exhibitors this event promises to be the biggest business show in the South West and is aimed at businesses that want to improve and expand their business. There are also 5 expert led workshops for attendees to attend on the day.

At the event we will be focusing on technologies to help enable businesses. The IT industry is going through a major shift, with the cloud changing the way we work and collaborate with customers and colleagues. Office 365 gives you the ability to move with this paradigm shift and empowers business and users to become mobile allowing them to access their data on any device, anywhere and at any time, giving your business an advantage over competitors.

ComputerWorld Workshop

We are also hosting a workshop at 10:00am called 'The critical reasons that your business can't afford to ignore the cloud'. In this workshop industry recognised author, blogger and evangelist Barry Coombs will discuss, at a business level, the benefits and concerns of the cloud and how, if implemented correctly, your customers, employees and business will benefit.

We are in the middle of a major shift in how businesses are consuming IT services. We are seeing more possibilities than ever before, including true utility-style pay-as-you-go pricing, but this rapid rate of adoption is also creating complexity and competition.

Cloud technologies are changing the way we interact with our customers and are expanding our ability to offer ever more innovative new products and services. Smaller organisations can now compete technologically with their biggest competitors and instantly scale technology against real-time business demands.

Against these proven benefits, many organisations are concerned by security risks of cloud adoption. Such concerns can now be confidently addressed to avoid the potentially much riskier 'do nothing' approach.