The vast majority of senior B2B marketers are using basic marketing analytics tools such as web analysis (91%) and spreadsheets (80%), but more advanced technologies such as predictive analytics and social analytics will require more attention.

Tag Management [CHART]Rate this post via marketingcharts.com A high proportion of digital marketers who are using tag management technology report significant benefits from doing so, in some cases exceeding the expectations of those who are contemplating implementation of a tag management solution, according to [download page] an Econsultancy survey commissioned by Tealium and released in […]