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If your Facebook page has been ineffective at building interest in your business, it could be because you don't use enough visual elements, fail to update it regularly or lack clear goals, writes Timothy Carter. "If you can't tell what your goal is, don't bet on your visitors figuring it out either," he writes.

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Building customer loyalty is crucial because it enables your company to increase sales, ward off competitors and protect your margins, writes Paul B. Brown. For this reason, it's critical to talk to your customers and give them the kind of service they desire. "You have to ask because you don't define customer service and I don't either," he writes. "The only person who does is your customer."

Google is offering a free online tool that helps businesses analyze how online customers arrive at their sites to make purchases. Called "The Customer Journey to Online Purchase," the tool shows typical trends in specific industries. Businesses can compare that data with their own Google Analytics data, Google says.

Ed Wells, who runs a Florida restaurant called Chowder Heads, is concerned that negative Yelp reviews may be hurting his business. The restaurant has a two-star rating on the site, and he says some positive reviews have been filtered out. Other business owners have said Yelp rewards those who buy ads with better ratings. Yelp spokeswoman Kristen Whisenand defended the company's practices. "I want to make it clear that there has never been any amount of money a business can pay Yelp to manipulate reviews, nor does our automated review filter 'punish' those who don't advertise," she said.

Nearly a third of employees spend over an hour a day on social networks such as Facebook and a quarter say they wouldn't work in an office that banned social media, according to a survey from Intelligent Office. This sentiment is part of an overall trend showing workers desiring more flexibility and personal choice about how and where they work, said Intelligent Office Chief Operating Officer Tom Camplese.

When moving your company to a new location, it's critical to keep your customers in the loop, business owners say. "I used a newsletter and a video to let people know I was on the move, where I was going, and when I would be operational again," said Dana Goldstein, president of Digital Shoebox. Update your online accounts to reflect your new contact information, and try to make the move during the weekend to minimize the impact on customers.