The privately owned company says it was "scammed" by two or more computer hackers who fraudulently sold the rights to Super Bowl tickets they did not have.

The fallout has caused an uproar among more than 200 customers who believed they were getting Super Bowl tickets on the FirstDIBZ Web site for as little as $17 over face value, a hoax that has million-dollar implications.

The company has been in existence for eight years and says this is a first for it. The company sent e-mails to buyers involved in the fraud, promising to refund the price of the "DIBZ" plus transaction fees.