Well not exactly Def Leppard but singer Joe Elliot has launched his own beer in Dublin. His beer is called ‘Down ‘n’ Outz’ that is described as a pilsner style with a deep, rich malt character with generous hop bitterness. Elliot stated: “Over the years I’ve noticed a lot of musicians putting their names to a variety of wines etc which, as nice as a glass of red or white is, well, it’s not very rock and roll is it?!