One of the designers who made it happen

How Christaaay started their logo design journey

Company name

Overview

Coach4Growth.com provides leadership, management, and coaching information targeted to improve people managers ability to grow their teams and cultivate their strongest resource, people.

Our mission is to provide the resources for managers and leaders to develop strong leadership skills and the ability to coach and develop their employees.

Tell us a bit about who you are and the people you reach

Our target audience includes people managers and leaders across all industries and worldwide regions. Typically our readers are professionals in operational business such as banking, call centers, sales, healthcare, marketing, and consulting.

The majority of our readers are based in the US, but we also have a strong concentration in the UK, India, Australia, among other countries.

The typical reader is focused on both their own self development as well as increasing the skill sets of their teams.

Requirements

The Coach4Growth logo should be professional but not stuffy. It will be the cornerstone of our company branding and therefore should be easily recognizable and memorable. While the Coach4Growth.com name should be included in the logo (.com optional), the logo image should also be able to stand on its own as the recognizable brand image. The text should be clear to read but also a unique font style.

Currently the website incorporates shades of green in line with the growth concept though we are open to other color schemes.

Some concepts we've considered and like:
1.) A seed sprouting (example attached)
2.) A tree with or without the root system showing
3.) A person/tree image
4.) Incorporation of the '4' in our name into the logo image or overlaying the image
5.) Using the ‘t’ in Growth as a tree or sprout
6.) An increasing bar chart or stair stepped graphic

We are looking for a logo that can be used for the web (website, facebook, linkedin, twitter), inclusion in print media as letterhead/stationary/business cards, and that also provides an easy translation into an icon. We are cognizant of website header real estate so prefer logos that run more horizontally but for a great idea we will flex on this point.

We will require a layered .psd, .ai, and .eps file formats. Must be vector! Please do not use ay stock images or clip art in the logo.