Each category will include a Global and a Friends ranking (i.e. how you rank against all users and users that you have designated as Friends) . The default will be a Friends ranking. The Global ranking should be the same as a Friends ranking but with the addition of a common sub-logo that designates it as Global for a total of sixteen unique graphic items.

The look should be modern, fun and surprising – something that user will be proud to receive and want to share with their friends.

To understand the concept better, similar type awards concept would be Gowalla.com or foursquare.com.