And then it happened: Clem was let down (some say dropped) with a thud to the studio floor, almost landing flat on her face after losing her front footing – watch the unfortunate episode unfold below.

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You can see and hear the pervading horror in the studio: Susanna Reid cups her mouth with her hands in shock. Kate Garraway audibly gasps. Richard Madeley unhelpfully pipes in with: ‘Can we call the RSPCA?’

‘That was a bit of a drop for you, darling, wasn’t it?’ said a clearly shocked Richard, trying to make amends with his pup.