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LDF 2014: Small Spaces/Smart Living

Extra

Ambrose at Heal's

Ambrose, the new collection from British department store Heal's, embraces the practicality of flat-pack, yet upholds the retailer's value of quality furniture that is built to last. The collection is centered on the importance of adaptability when designing for smaller spaces, a philosophy that resonates with our Industry Trend Design Democracy: Shift.

There is a particular focus on simple assembly furniture that can be easily maneuvered through the narrow stairwells common in city living. Key items include minimalist sofa beds and the A-frame bookcase and clothes rail which slot together without fixings for a contemporary take on flat-pack that doesn't compromise on form or quality (see Flat-Pack Futures for more examples). Other storage items are designed to lean against the wall with no permanent fixings – suiting the needs of the emerging Generation Rent.