PPC Bid Management Guide

Top Bidding Tips from 10 PPC Experts

PPC bid management is one of the more complicated areas of PPC marketing, so many advertisers choose to automate the process using either the automated bidding option in Google AdWords or a third-party bid management solution. Each approach has it’s own pros and cons. While Google’s automated bidding is free, you to give up complete control. Third-party bid management software comes with more features, but with it comes a price tag.