Why your website is everyone’s business

Posted: 21st Aug 2014

Time to read: Under a minute

This is an excellent article from Entrepreneur magazine that talks about, in not too many words, why building a website needs to be done correctly and involving not just your marketing team, but also the rest of your organisation and arguably even more importantly, your users and customers.

For those in a tl;dr mood:

Define a clear message that speaks to your audience.

Identify the goals your users are looking to achieve with your website and build it around those objectives.

Observe users accessing the website and quickly respond to this feedback with a flexible, responsive and iterative design process.