Gross Margin Sales Dollars

Gross Margin Sales Dollars - Current YTD: For the CURRENT YEAR (begins Jan. 1) through yesterday's
date, the store's Gross Margin Sales Dollars.

Gross Margin Sales Dollars - Last Year YTD: For LAST YEAR (begins Jan. 1) through yesterday's date, the
store's Gross Margin Sales Dollars.

Gross Margin Sales Dollars - % Change YTD: A measure of how much the store's Gross Margin Sales Dollars
have changed THIS YEAR YTD compared to LAST YEAR. (LAST YEAR YTD minus THIS YEAR YTD ) divided by LAST YEAR
YTD.

Gross Margin Sales Dollars - Current MTD: For the CURRENT MONTH (begins 1st of the month) through
yesterday's date, the store's Gross Margin Sales Dollars.

Gross Margin Sales Dollars - Last Year MTD: For the CURRENT MONTH, LAST YEAR (begins 1st of the month)
through yesterday's date, the store's Gross Margin Sales Dollars.

Gross Margin Sales Dollars - % Change MTD: A measure of how much the store's Gross Margin Sales Dollars
have changed THIS YEAR MTD compared to LAST YEAR MTD. (LAST YEAR MTD minus THIS YEAR MTD ) divided by LAST YEAR
MTD.

Gross Margin Sales Percent

Gross Margin Sales Percent - Current YTD: For the CURRENT YEAR (begins Jan. 1) through yesterday's
date, the store's Gross Margin Sales Percent.

Gross Margin Sales Percent - Last Year YTD: For LAST YEAR (begins Jan. 1) through yesterday's date, the
store's Gross Margin Sales Percent.

Gross Margin Sales Percent - % Change YTD: A measure of how much the store's Gross Margin Sales Percent
have changed THIS YEAR YTD compared to LAST YEAR.

Gross Margin Sales Percent - Current MTD: For the CURRENT MONTH (begins 1st of the month) through
yesterday's date, the store's Gross Margin Sales Percent.

Gross Margin Sales Percent - Last Year MTD: For the CURRENT MONTH, LAST YEAR (begins 1st of the month)
through yesterday's date, the store's Gross Margin Sales Percent.

Gross Margin Sales Percent - % Change MTD: A measure of how much the store's Gross Margin Sales Percent
have changed THIS YEAR MTD compared to LAST YEAR MTD. (LAST YEAR MTD minus THIS YEAR MTD ) divided by LAST YEAR
MTD.

Attributed to: Sales Person

H

Hours Worked

Total hours worked (as recorded in Ascend’s Time Clock) for the designated timeframe.

Attributed to: User

I

Inventory Days in Stock

The number of days the current inventory dollars will last
if it sells at the same rate it did last year. Inventory Dollars divided by
Last Year’s Average COGS for the upcoming 90 days.

Attributed to: Store

Inventory Dollars

Total Cost of Goods in inventory.

Attributed to: Store

Inventory MSRP

Total MSRP of all items in inventory.

Attributed to: Store

Inventory Turns

Over the last 12 months, total Cost of Goods Sold (COGS)
divided by the Average Inventory $.

Attributed to: Store

Inventory Units

Total quantity of units in inventory.

Attributed to: Store

L

Labor Dollars

On finished (closed) transactions, the total of all labor
sales dollars.

Attributed to: Sales Person

Labor $/Hour

See Labor Per Hour
Worked.

Labor % of Sales

Labor Dollars divided by Sales Dollars (multiplied by 100).

Attributed to: Sales Person

Labor Per Hour Worked

Labor Dollars divided by Total Hours Worked.

Attributed to: Sales Person

Loan Principal

The total sum of money borrowed by the store. Loan principal
includes the original amount borrowed. This does not include any interest that
has been capitalized.

O

On Sale Dollars

Open to Buy

P

Payables

Enter all other types of invoices as expenses (e.g. electricity,
telephone service).

Attributed to: Store

% of Sales by Women

On finished (closed) transactions, the number of
transactions where a female employee is selected as the Sales Person divided by
the total number of transactions (multiplied by 100).

Attributed to: Store

% of Sales to Women

On finished (closed) transactions, the number of
transactions where a female customer is selected divided by the total number of
transactions (multiplied by 100).

Attributed to: Sales Person

Productivity

See Work Order
Productivity.

S

Sales by Women

On finished (closed) transactions, the number of
transactions where a female employee is selected as the Sales Person.

Attributed to: Store

Sales Dollars

Total dollars on finished (closed) transactions.

The following variations of this metric display in
Analytics:

Sales Dollars - Current YTD: For the CURRENT YEAR (begins Jan. 1) through yesterday's
date, the store's Sales Dollars.

Sales Dollars - Last Year YTD: For LAST YEAR (begins Jan. 1) through yesterday's date, the
store's Sales Dollars.

Sales Dollars - % Change YTD: A measure of how much the store's Sales Dollars have changed
THIS YEAR YTD compared to LAST YEAR. (LAST YEAR YTD minus THIS YEAR YTD ) divided by LAST YEAR
YTD.

Sales Dollars - Current MTD: For the CURRENT MONTH (begins 1st of the month) through
yesterday's date, the store's Sales Dollars.

Sales Dollars - Last Year MTD: For the CURRENT MONTH, LAST YEAR (begins 1st of the month)
through yesterday's date, the store's Sales Dollars.

Sales Dollars - % Change MTD: A measure of how much the store's Gross Margin Sales Dollars
have changed THIS YEAR MTD compared to LAST YEAR MTD. (LAST YEAR MTD minus THIS YEAR MTD ) divided by LAST YEAR
MTD.

Sales Dollars Input: The sales dollars amount as
specifically listed on the profit and loss statement from your accounting
system. This number is manually entered into Analytics.

Attributed to: Sales Person

Sales $/Hour

See Sales per Hour
Worked.

Sales per Hour Worked (Sales $/Hour)

Sales Dollars divided by Total Hours Worked.

Attributed to: Sales Person

Sales to Women

On finished (closed) transactions, the number of
transactions where a female customer is selected.

Attributed to: Sales Person

Sales Units

On finished (closed) transactions, the total number of units.

Attributed to: Sales Person

Special Order Process Time

Number of days from the date a special ordered item was
added to the transaction to the date the item was added to an order. Added and added
the same day = 0.5 days.

Attributed to: Store

Special Order Turnaround

Number of days from the date a special ordered item was added
to the transaction to the date the item was received on an order. Added and
received the same day = 0.5 days.

Attributed to: Store

T

Total Expenses % of Sales

Total Expenses divided by Sales Dollars (multiplied by 100).

Attributed to: Store

Traffic

Total Traffic in the store, divided in half.

Attributed to: Store

Transactions – Bike

The total number of finished (closed) transactions which
contain a bike.

Attributed to: Sales Person

Transactions – Discount

The total number of finished (closed) transactions which
contain a discounted item.

Attributed to: Sales Person

Transactions – Total

The total number of finished (closed) transactions.

Attributed to: Sales Person

U

Units Per Transaction (UPT)

On finished (closed) transactions, the total quantity of
units on transactions divided by the total number of transactions.

Attributed to: Sales Person

UPT

See Units Per
Transaction.

W

Wages Dollars

Total wages paid.

Attributed to: Store

Wage Expense

Actual wage expense for the month, as entered in Financial
Results section of the Finance tab.

Attributed to: Store

Wages % of Sales

Wages Dollars divided by Sales Dollars (multiplied by 100).

Attributed to: Store

Work Order Add-On % of Sales

On finished (closed) work orders, the total non-bike or non-labor sales dollars divided by total Sales Dollars (multiplied by 100).

In the Analyzer utility, this metric returns values only for
items added directly to the Work Order Detail screen. If they item is added to
the Transaction screen, it is not included.

Attributed to: Technician

Work Order Add-on Dollars

On finished (closed) work orders, the total non-bike or
non-
labor sales dollars.

In the Analyzer utility, this metric returns values only for
items added directly to the Work Order Detail screen. If they item is added to
the Transaction screen, it is not included.

Attributed to: Technician

Work Order Labor

On finished (closed) transactions, the total labor sales
dollars.

Total dollars in the labor category on work order
transactions.

In the Analyzer utility, this metric returns values only for
items added directly to the Work Order Detail screen. If they item is added to
the Transaction screen, it is not included.

Attributed to: Technician

Work Order Productivity

On Work Order Details which have been marked Complete, the
total labor sales dollars.

Attributed to: Technician

Work Order Turnaround

Number of days from Work Order Details’ creation to marked
Complete. Number of Days = date completed minus date created. Created and
completed the same day = 0.5 days.