Brian Rosenthal founded RoboCommerce after having been a veteran of the "dot-com"
era, having co-founded MyBestHealth, Inc.,
a Los Angeles-based medical outcomes company,
specializing in hospital-based patient education programs and
patient-education web tools. Prior to his experience at
MyBestHealth, he worked briefly at Microsoft and was part of the founding team at
Idiom Technologies, a Cambridge-based premier provider of localization solutions to the
Fortune 500. Mr. Rosenthal holds a joint BA/MS in Computer Science from Harvard University.

Zvi Boshernitzan founded RoboCommerce after having worked closely with
MyBestHealth, Inc's product development. Prior
to consulting for MyBestHealth, Mr. Boshernitzan worked
at Ars Digita, a premier web development company,
focusing on database-driven web applications.
Mr. Boshernitzan holds a BA in Biology from Rice University.