car2go press & marketing images

press and marketing photography for car2go North America

I was commissioned by car2go North America, a wholly-owned subsidiary of Daimler, to capture photos for car2go Vancouver's launch. The images had to convey car2go's core message of being a viable and flexible transportation alternative in growing urban areas. Another objective was to highlight the physical size of the cars for mobility, and to show how the car sharing service would fit into the city’s lifestyle.