Resources and Knowledge for the Small Business CEO

Building The Essentials: 5 Tips for a Successful Business Website

Beginners beware! Building a website is much easier than it seems. Once you nail down the basic elements which make up a successful, working site, you will have no problem building from there.

Your website is a digital store location for your organization, and it should reflect the same brand-centered themes as you would use for a brick and mortar address. It must be built to inform and project and urgency to take action.

Get started now with a few helpful tips towards building a functional and successful business website.

Spread your content wide

The internet is an endless pool of content. Pictures, videos, words, and much more create the image we know to be the internet. Your job as a site builder is to create quality content that can compete with other websites for higher rankings when web users search relative terms on Google.

The best way to build a solid collection of content on your website is to create a section for a business blog. Your “Blog” section should feature informative pieces pertaining to the industry of your business. Like this example shows, your blog posts should be enriching and use plenty of visuals.

Connect with communication

Communication is one of the most important aspects of business and of life. When communication fails, a whole lot of other things tend to fall apart as well. Your business website should promote good communication practices.

Create a “Contact Us” page on your business site to provide an easy opportunity for web users to share their thoughts and experiences. When people feel heard, they are far more receptive to what you have to say. Check out this stellar example of a “Contact Us” page.

Provide input regarding your organization

A business website should create a space that is all about that particular business. People what to know with whom they are dealing, and an “About Us” page on your website is the best way to localize the information.

Include information about some of the most influential professionals in your organization and a few positive customer testimonials from some of your loyals. People tend to seek the approval of others before choosing a business with which to work.

Always optimize for mobile viewers

Mobile web users make up a large piece of the digital population, and you cannot afford to exclude such a large audience. You always want to know that your business website can easily be viewed on any mobile device, no matter how large or small the screen may be. If users have to pinch and swipe to view your page, then you need more work.

Use high quality multimedia inserts

High quality images keep loading speeds down and just look better. No one is interested in pixelated images and slow-loading videos. Keep your multimedia standards high, and viewers will oblige.