Sunday, September 30, 2018

Zoës Kitchen Menu Expanding Customer Touchpoints

Regular
readers of this blog know that 2018 was touted the year of the partnerships in
retail foodservice by our own Grocerant Guru®.
Here once again is another example of a chain restaurant company doing
all of the right things to drive incremental relevance with consumers as Zoës Kitchen
partnered with American Airlines
to sell its signature
sandwich The Grüben with sliced turkey, Manchego cheese, crunchy Mediterranean
slaw and feta spread layered on marble wheat bread, served with a Zoës
chocolate chip cookie.

When Zoës
Kitchen and American Airlines have teamed up to introduce a new food-for-sale
menu for customers seated in Main Cabin Steven Johnson, Grocerant
Guru® at Tacoma, WA based Foodservice Solutions® noted “adding new points of
relevant distribution creates more relevant customer touchpoints.”

Looking a
customer ahead the new menu, designed in collaboration with Zoës head chef and
Vice President of Culinary Innovation Antonio Iocchi, includes items unique to
American as well as signature dishes found in Zoës restaurants, such as its
signature hummus and The Grüben sandwich. The new items will be available for
purchase on most domestic flights longer than three hours beginning December 1.

Janelle
Anderson, Vice President of Global Marketing for American Airlines stated “Zoës
mission to deliver goodness from the inside out and their ‘simple, tasty,
fresh’ offerings made it an easy decision to partner with the fast casual,
healthy restaurant group,” .. “Our customers have asked for lighter tasty food
choices. This collaboration with the expert chefs at Zoës provides an
innovative, fresh approach to onboard offerings.”

Kevin
Miles, president and chief executive officer of Zoës Kitchen went on to say “Together
with American, we are excited to elevate the inflight dining experience and
deliver goodness to millions of customers by offering our chef-inspired menu
items, in a fresh, new way,” “Our goal in our restaurants is to provide
delicious, wholesome food, inspired by the flavors of the Mediterranean and for
our guests to feel good and motivated to live life to the fullest after dining
with us.” The new items launching December 1 include:

How are
you looking a customer ahead? Throughout 2019, American and Zoës will continue
to collaborate and introduce additional items in Main Cabin as well as domestic
first class service.

Foodservice
Solutions®
specializes in outsourced business development. We can help you identify,
quantify and qualify additional food retail segment opportunities or a new menu
product segment and brand and menu integration strategy. Foodservice
Solutions®
of Tacoma WA is the global leader in
the Grocerant niche visit Facebook.com/Steven Johnson,
Linkedin.com/in/grocerant/ or twitter.com/grocerant