After analyzing existing user surfing patterns and understanding customer Hotels purchase requirements, Travelguru designed the new UI to provide a richer user experience to its customers. With a unique focus on the Hotels business, it has constantly endeavored to improve the user experience on this relatively involved purchasing decision.

The new Hotels UI includes the ‘Google Maps’ feature for viewing hotel locations on a map, which would actually plot the hotels on the map for users to locate a particular hotel within a city they are visiting for the first time. The ‘Search by Locality’ feature further filters the hotel search on the basis of a particular locality in a city/ destination (eg. Colaba in Mumbai).

Several other new features have also been introduced, wherein the content can be viewed with the help of ‘Tabstrip’ (tab-based browsing) as well as other options to let users search by hotel name, star rating and amenities. Another smart use of technology is DHTML layering which in one instance allows the user to view detailed user reviews and ratings of Hotels without deviating from the search results page.

“This new streamlined UI uses the best of modern technology to make the user experience seamless and information speedily and readily available” added Hari.