books.google.com - The culmination of a decade of fruitful research on a new way of looking at mass communication effects, one that links the uses and gratifications approach with content analysis, audience research, social and media criticism, and literature on popular culture. Implications for study, methodological and...https://books.google.com/books/about/The_Uses_of_mass_communications.html?id=Op7YAAAAIAAJ&utm_source=gb-gplus-shareThe Uses of mass communications

The Uses of mass communications: current perspectives on gratifications research, Volume 1974, Part 1

The culmination of a decade of fruitful research on a new way of looking at mass communication effects, one that links the uses and gratifications approach with content analysis, audience research, social and media criticism, and literature on popular culture. Implications for study, methodological and ideological issues, and future research directions are also presented.

About the author (1974)

Jay G. Blumler is Emeritus Professor of Public Communication at the University of Leeds, and also Emeritus Professor of Journalism at the University of Maryland. He is a leading, internationally recognized figure in political communication, having published numerous books, including (with Denis McQuail) Television in Politics: Its Uses and Influences (1968); (with Elihu Katz) The Uses of Mass Communications: Current Perspectives on Gratifications Research (1974); and (with Michael Gurevitch) The Crisis of Public Communication (1995) He is a past President of the International Communications Association. In 2006 Blumler was given a lifetime achievement award by the American Political Science Association.