The retailer is promising thousands of Black Friday deals on electronics, tech, beauty, baby and home departments, with hundreds of independent sellers also offering discounts at Amazon Marketplace and Handmade at Amazon during the shopping bonanza.

Getting the ball rolling, customers looking for a bargain could make some big savings on Christmas presents with up to £40 off on the Fire 7 kids tablet and Fire 8 HD Kids tablet from November 17.

The 'Amazon Black Friday Deals Store' will open from midnight on Friday, November 17 until 23:59 on Sunday, November 26 and will include Deals of the Day - every day throughout the period, ranging from Amazon devices, electronics and pet supplies to kitchen and home and garden items - and Lightning Deals - products available at a discount, in limited quantities, for a short period of time. Amazon Prime members get exclusive early access.

In addition, Amazon has also confirmed that customers can now sign up for Amazon Music Unlimited for three months for just 99p for a limited time during their Black Friday sale.