Today's fast-moving world means that content comes and goes quickly as publishers seek to continually create fresh stuff. But there's an emerging trend for publishers to give as much importance to old content as to new. In this article, written by Shannon Bond of the FT, find out how this trend is taking shape and Beyond's thoughts on the matter.

Our How I Work series finds out how leading figures from tech, commerce, industry, the public sector and not-for-profit groups get things done so you can be inspired, too.Nick Rappolt is CEO of Beyond, an experience design agency that creates digital products and services for the likes of Virgin, Google and Facebook. Nick co-founded Beyond in London in 2010, and now works between its three offices in London, San Francisco and New York. He also has two kids under 5.