When doing keyword research it is important not to get in a rut and simply look at keyword research as “consumer” only… or worse, from the business point of view rather than the potential customer’s point of view. But smart keyword researchers realize there are many angles to consider when planning your keywords so that you don’t miss out on a particular segment which could equal clicks and conversions.5 Comments

Asking the client to provide a preliminary list of keywords makes sense if it is an market in which the website owner and his customers share a distinct professional jargon. Most technological markets are like this but not only technological markets. The preliminary list should be then expanded by the SEO workers. Otherwise, how can you know whether EMR for instance also refers to a term used in his market - by looking at his competitors websites you may not find it because only your client manufactures EMR.