Why we used special effects?

We chose to use special effects on our music video as using special effects made our video look more ‘poppy’ , fun and bright. Listening to our target audience feedback about our previous music video (with little special effects), they said that we should add more special effects in it to make it look more ‘poppy’. We also did research on other pop music videos such as Rihanna- rude boy and she used a lot of special effects on her video. We thought using special effects like Rihanna, would make our video look more colourful and ‘poppy’ too.