A contrived political message or theme designed to inspire or reinforce a blind adherence to a party or idea, often with a cynical awareness that professional and amateur followers and pundits will relentlessly repeat it throughout the Internet and mass media echo chambers with a nearly syncopated precision.

The talk show host knew that by pounding the table and screaming "we must take our government back," he was reissuing a marching meme that had inspired his many sycophantic followers in the past.