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Aaron Paul, Sir Ian Mckellen and Will Ferrell were among the stars honoured for their social media profiles at the Shorty Awards.

The Breaking Bad star was feted for his online achievements at the ceremony in New York City on Monday night (07Apr14), winning the #Actor prize, while veteran British actor McKellen won in the #Celebrity category.

Other winners included Jerry Seinfeld, who was honoured for his web comedy series Comedians In Cars Getting Coffee, director Paul Feig (#Director), musician Questlove (#Singer), and funnyman Patton Oswalt (#Comedian).