The company, which is backed by roughly $12m in venture capital, intends to use the funds to accelerate growth by hiring additional people to build out its buyer community.

Led by Tim Handorf, co-founder and CEO, G2 Crowd is a business software review platform that provides real-time insights based on peer reviews and social signals rather than on dated analyst opinions. The platform curently features 36,000+ in-depth user reviews on thousands of business software products.