As per the partnership, the Obamas will develop, produce, and lend their voices to select podcasts on wide-ranging topics, the company said in a statement. These podcasts will be available to Spotify users across the world.

"We've always believed in the value of entertaining, thought-provoking conversation," President Obama said. "It helps us build connections with each other and open ourselves up to new ideas. We're excited about Higher Ground Audio because podcasts offer an extraordinary opportunity to foster productive dialogue, make people smile and make people think, and, hopefully, bring us all a little closer together."

"Our hope is that through compelling, inspirational storytelling, Higher Ground Audio will not only produce engaging podcasts, but help people connect emotionally and open up their minds and their hearts." Michelle Obama said.

The Obamas had set up Higher Ground Productions last year when they had signed a multi-year deal to produce films and series with Netflix. The company had announced its first slate of projects in April this year.

Podcasts has been one of the key areas for the Swedish music streaming giant this year. The company, which recently crossed 100 million paid subscribers across the world, had acquired two podcasting companies Gimlet Media and Anchor in February this year and followed it up with the purchase of podcasting firm Parcast in March this year.

In February, the company had said that it was scouting for more acquisitions in this segment with plans to spend a total $400-$500 million on multiple acquisitions this year. Spotify CEO Daniel Ek had said non-music content will eventually contribute to more than 20% of its offerings.

"President Barack Obama and Michelle Obama are two of the world's most important voices and it is a privilege to be working with them to identify and share stories that will inspire our global audience, which looks to Spotify for unique, breakthrough content," said Spotify Chief Content Officer Dawn Ostroff.