NAA guide to mobile media

Setting up a mobile Web site and text-messaging programÂ is not hard, and taking advantage of the medium is extremely important for newspapers.

“Moving to Mobile” is a growth and development guide from the Newspaper Association of America that covers the many aspects of mobile for newspapers. This includes information on advertising andÂ local search, setting up and running mobile programs, reaching youth andÂ the state of e-readers. It also includesÂ case studies from newspapers finding success in this area.

This is definitely going to be something to watch in the next year or so. I’m not sure of the angle for college newspapers, since it’s doubtful many college students are acccessing their student paper on the phone. But if it’s a revenue stream that will keep the news industry viable, I’m for it.