The NYT’s refreshing wine club

By Felix Salmon

August 13, 2009

licensed its brand to the Global Wine Company and created the New York Times Wine Club. This is a good thing, and not only because it brings money into the NYT's coffers: it's also the first such wine club I've seen which works in a non-evil manner.
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The New York Times needs all the revenue sources it can get right now, so it’s licensed its brand to the Global Wine Company and created the New York Times Wine Club. This is a good thing, and not only because it brings money into the NYT’s coffers: it’s also the first such wine club I’ve seen which works in a non-evil manner.

Yes, like other wine clubs, you can sign up to receive a shipment of wine every 1, 2, or 3 months. But unlike any other wine club I’ve seen, you can also simply order a single shipment of wine, without then having to opt out of getting future shipments automatically.

I have no idea whether these wines are any good, or worth the money. But I do know that any “club” which doesn’t try to lock you in to a subscription is breath of fresh air.