Justin Bieber launching his third fragrance!

Believe it or not, Justin Bieber won two Fragrance Foundation awards last week. If I’m being honest, I’ve never smelled his perfumes (and I’m not dying to, either), so maybe they’re not half bad.

If you’re a fan – then you’re in luck! The singer is rolling out his third perfume named ‘The Key’ (to your virginity…I kid, kid). The perfume is “ripe” for summer (I’ll stop), with notes of tropical fruit, vanilla and exotic wood (seriously I don’t even have to try).

Looks like Bieber is just following most of the celebrities that came before him. They make a lot of money, gain a huge fan base, then decide that creating the “newest” scent is the next big step in their career. Just add him to list with Fergie, Jay-Lo, Debbie Gibson,etc – the list goes on and on!