Felix Salmon to Fusion

4/23/14 5:32 PM EDT

Salmon will work on Fusion's digital side producing videos, data visualization and animations, a departure from the columns he'd been writing for Reuters. “The reason why I am going to Fusion is that they have the ability to help me communicate in the ways that people are going to consume information in the future. Which is not 1,500-word blocks of text," he told The New York Times, which broke the news.

"The core of what I do at Fusion will be post-text," Salmon wrote in a blog post. "Text has had an amazing run, online, not least because it’s easy and cheap to produce. When it comes to digital storytelling, however, the possibilities — at least if you have the kind of resources that Fusion has — are much, much greater. I want to do immersive digital stuff, I want to make animations, I want to use video, I want to experiment with new ways of communicating in a new medium. I can do all of that at Fusion."

ABC News and Univision launched Fusion last year with the initial ambition of targeting English-speaking Hispanics. They later broadened their pitch, branding the network as a place for "pop culture, satire, and news" that appeals to milennials.

In his interview with the Times, Salmon said he might occasionally work alongside Nate Silver, the former Times data-journalist whose website, fivethirtyeight.com, is backed by ESPN. ESPN and ABC are both owned by Disney.