HIV Foundation Places

HIV Foundation/AIDS Council Finland is running two commercials, a follow-up to the “HIV Foundation Places” print advertising campaign from earlier in the year. The campaign is designed to highlight just how little people know about the personal histories of their sexual partners. The two spots depict a sexy, slow-burn seduction interrupted by an unwelcome Facebook-esque notification at the crucial moment. “The new films are a follow up to our previous “PLACES” print campaign that went viral all over, got picked by Creativity and banned by Facebook, etc, so the bar was pretty high,” explained McCann Worldgroup Helsinki CEO Petteri Lillberg. “The idea is still very simple and straightforward. If you don´t know who’s checked in before you, use a condom.”