Kate Moss – is the face of Reserved

Most recently the Polish mass market brand opened its store in England.

And of course Reserved invited a British model for the new advertising campaign. It is the legendary Kate Moss. The 43-year-old model will become the face of the autumn-winter collection 2017 – 2018. Despite the fact that Kate Moss always worked with the luxury brands Chanel, Dior, Alexander McQueen, Calvin Klein and developing the collection in association with Topshop and Equipment, she gladly agreed to cooperate with Reserved.

The Polish brand is rapidly developing and is not inferior to competitors Zara and H & M. In 18 countries of the world there are 450 Reserved stores.

The other day on the official Reserved page in Instagram was published a video with Kate Moss.

“It was important for us to realize the real image of Kate. It is important that in our clothes each buyer feels their individuality, ” – said Monica Kaplan, marketing director of Reserved.

Why is it Kate Moss? According to the representatives of Reserved, this girl is the standard of street style. Who else than Kate Moss combines aesthetics and grunge elements in the best way. The new collection will feature T-shirts with inscriptions, furs, things from vinyl and sweaters.

The photographer, who took the first pictures for the advertising campaign, was made by Daniel Jackson. On the teaser photo Kate Moss poses in a black vinyl miniskirt in combination with a minimalistic linglish. The photo is made in black and white.