Provides detailed insight into New Zealanders’ relationship with arts and culture. Our clients and other New Zealand arts and culture organisations will find this useful to increase engagement with their audiences.

Attitudes, attendance and participation in 2014. This three-yearly research began in 2005 and was repeated in 2008, 2011 and 2014. It delivers on-going information to the arts sector about New Zealanders’ level of involvement in, and attitudes towards, the arts.

Attitudes, attendance and participation in 2017. This three-yearly research began in 2005. It delivers on-going information to the arts sector about New Zealanders’ level of involvement in, and attitudes towards, the arts. For the first time in 2017 the research was done at a regional level, including some main centres also.

Culture Segments is a new, international, sector-specific segmentation system for arts, culture and heritage organisations designed by Morris Hargreaves McIntyre (MHM). The system uses data from Audience Atlas New Zealand 2011, and draws on MHM’s experience to help organisations to understand and meet the needs of audiences for arts, culture and heritage.

A resource to develop governance capability in the arts sector. This edition, while still including the fundamentals of good governance practice, has new material on a number of topics such as the organisational learning, planning for effective board meetings and boardroom dynamics. (4rd Edition, 2014)

This is a detailed survey of cultural audiences in New Zealand. The survey covers 39 artforms and leisure activities and 640
individual arts, culture and heritage venues throughout the
country. It measures lapsed, current and potential markets
to provide detailed insight into New Zealand audiences.

This is the second Creative New Zealand Reader for The Big Conversation being held in June 2015. The Big Conversation will look at how to turn non-attenders into audiences by helping you answer difficult questions.

Vicki Allpress Hill from The Audience Connection shares some of the standard reports and features that can kick start your use of Google Analytics to gain audience insights. Analytics and Audiences Tip Sheet 1.

Auckland’s Asian population is increasing very rapidly, with one-quarter of Aucklanders identifying with an Asian ethnicity. Two-thirds of New Zealand’s Asia population lives in the Auckland region, according to 2013 census results. Creative New Zealand commissioned this research to gain insight into Asian communities in Auckland and to better understand how to increase the engagement of Asian Aucklanders with the arts in New Zealand.