Disney, along with other studios, has often courted the so-called faith community when the appropriate movie comes along… But since The Passion, such wooing has become a science. For that reason, Disney and Walden have hired Motive Marketing, the company that oversaw The Passion’s outreach program.

Disney, along with other studios, has often courted the so-called faith community when the appropriate movie comes along… But since The Passion, such wooing has become a science. For that reason, Disney and Walden have hired Motive Marketing, the company that oversaw The Passion’s outreach program.