Cartier: In 1847 Louis-Francois Cartier founded his business, creating jewelry made of gold, awash with colorful enamels and set with glittering gemstones. This appealed to the French aristocracy. His son, Alfred joined him, and later grandsons Louis, Pierre, and Jacques, who took over during the Art Deco era. Parlaying the company's distinctive Oriental-influenced style, he established a fabulous jewelry empire. The grandsons were responsible for operating salons in Paris, London and New York, respectively. Joined by designer Jeanne Toussaint in 1933, Cartier created a range of vanity cases, desk sets and accessories. The firm continues to produce exquisite jewelry, watches, and objects d'art for a prestigious clientele. Savvy business move in the 1970s developing a boutique product line named "Les Must" appealing to the public at large.

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