Moms can’t watch this without getting weepy

In time for Mother’s Day sales, a card company has released a tear-jerker of an ad in which it pretends to be an agency hiring a “Director of Operations.” This executive is responsible for attending to all needs of an unnamed “Associate,” who demands much more than the average office position.

The job has no breaks, not even for sleep, and the work level only increases on religious holidays. There aren’t even any lunch breaks. “You can eat, but only after the associate is done eating,” the fake interviewer tells one of 24 people who applied for the job and interviewed via webcam.

What does this commercial say about motherhood? Is it really the most torturous job in the world? Yes, there are moments of torture. I’ve seen things I can’t unsee, and stayed up all night long before working all day and staying up all night again.

But still, I take care of two demanding associates, not to mention other, adult associates and two furry, four-legged associates. And I’m not all that bent out of shape about it. While I am always on call to attend to my motherly duties, I don’t attend to them all day. I do get to sleep, and eat, and zone out for whole minutes at a time. Yesterday, I went grocery shopping all by myself and even had time to carefully consider the store’s entire range of fancy condiment options.

What about you? Share your thoughts in the comment section, and if you’re not sure what to think, take a look at these extremely demanding associates.