Guidelines and Templates

We have a particular color palette, specific rules about our logo usage, recommended fonts, and many other guidelines in place for the Babson brand. Please adhere to Babson brand guidelines (pdf) when using Babson logos or preparing printed materials, developing digital media, or creating documents for promotional use.

Logos are provided in EPS (high resolution/print use) and PNG (low resolution/web use) formats, and templates are available for Microsoft Word and PowerPoint. For a comprehensive guide to using the logos and templates, please read our brand guidelines.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

For review and approval of all Babs​on logo use, or if you have questions on brand guidelines, templates, and fonts, please email Melissa Jolly, Art Director and Brand Operations Specialist. For questions on social media and Web style guidelines, please email Gene Begin, Senior Director of Integrated Marketing.​​

Trade Gothic Condensed and PMN Caecilia are the preferred brand fonts. If you are familiar with font management, you can purchase and download these fonts at fonts.com. For general use, Arial Narrow and Georgia are approved substitutions for these fonts respectively.