News

Social Media: Benefits, Risks, and Considerations for Organisations Webinar

8 May 2012

Social Media: Benefits, Risks, and Considerations for Organisations Webinar, presented last Tuesday by Fefie Dotsika, Senior Lecturer, Information Systems, and Keith Patrick, Senior Lecturer, Information Management, provided an overview of Social Media, particularly the distinction between the outward facing and internal applications, the need to distinguish between personal and professional use and the organisational implications.

The webinar addressed potential benefits and risks associated with adopting or not actively adopting Social Media, as well as concerns from both an organisational perspective and that of the role for HR in establishing strategy, policy and guidelines; supporting the encouragement of positive and appropriate practices in the adoption and use of Social Media.

Keith Patrick said: “The webinar has been built on our ongoing research, business engagement activities and Knowledge Transfer Partnerships, especially the current one with Reynolds, Chamberlain and Porter LLP, which has the aim to develop an innovative social media framework and solutions serving the knowledge management, commercial, people and organisational requirements.
Key Learnings of the Session:

An overview of Social Media, pairing the classic view with the internal potential.

The need to evaluate Social Media, regardless of their active organisational adoption.

The contrast and implications of personal and professional use of Social Media by employees within and without an organisation.

Essential considerations to promote the positive use of Social Media, developing Policy and Practice guidelines.

Knowledge of different applications of Social Media through supporting examples.

Delegates’ comments:

"Very useful and well stated points to be noted and actioned by employers new to the social media revolution."
Partner
Miller Health Management

About the University of Westminster:

The University of Westminster boasts a vibrant learning environment attracting more than 20,000 students from over 150 nations and we continue to invest in our future with new developments, research projects and new ideas.

We offer highly attractive practice-based courses that are independently rated as excellent, many with international recognition. Our distinguished 175-year history has meant we lead the way in many areas of research, particularly politics, media, art and design, architecture and biomedical sciences, and our position in the city of London allows us to continue to build on our close connections with leading figures and organisations in these areas as well as in the worlds of business, information technology, politics and law.

Our commitment to educating graduates for the needs of professional life attracts high quality students from within the UK and around the globe.

Internationalisation, employability and sustainability are key elements in the University of Westminster’s vision for the future and we strive to ensure the very highest standards are met and maintained.