Impact Announces the Acquisition of Mediarails

Acquisition of CRM and marketing automation platform for discovery,
recruitment and engagement of new digital marketing partners complements
existing partner marketing platform to further accelerate revenue for
customers

September 12, 2018 02:00 AM Eastern Daylight Time

SANTA BARBARA, Calif. & COLOGNE, Germany--(BUSINESS WIRE)--Impact, a natively-integrated suite of products for fraud protection,
marketing attribution and analytics, and performance partnership
management and optimization, today announced the complete acquisition of
Mediarails. The acquisition adds full CRM and marketing automation
capabilities to the Impact service offering for the discovery,
recruitment and engagement of new digital marketing partners, including
influencers.

“As the market moves toward a business development mindset in all
marketing partnerships, it’s critical for marketers to shift focus to
the idea that affiliate and influencer relationships are only parts of
the massive market opportunity,” said David A. Yovanno, CEO of Impact.
“Mediarails is an ideal complement to our Radius offering, enabling the
end-to-end workflow necessary for brands to expand their overall partner
marketing strategy.”

Radius by Impact, a performance partnership management platform, started
by disrupting the traditional network model and generating significant
channel savings that can be reinvested for growth initiatives. The
addition of Mediarails to the Impact offering supports these growth
initiatives by equipping performance marketing teams with the automated
partner discovery and recruitment workflows they need to become agents
of growth for their business.

“Impact is spearheading an entirely new strategic software category
providing growth through all forms of marketing partnerships,” said Max
Ciccotosto, CEO of Mediarails. “By joining the ranks of Impact’s
well-rounded marketing stack, we look forward to accelerating our
ability to build technology that helps marketers efficiently meet and
exceed their goals.”

Mediarails leverages automation to treat every partnership with care, no
matter the size, allowing brands to engage effectively with even long
tail partners. Mediarails’ powerful capabilities enables marketers to
discover and recruit new digital media partners and engage existing ones
through tools like email automation, personalization and engagement
alerts.

“Impact’s acquisition of Mediarails is a very exciting development for
the industry,” said Robert Glazer, founder and CEO of Acceleration
Partners. “Identifying, recruiting and managing publishers is
essential to growing a Performance Partnership® program and the
accelerated investment and growth in Mediarails will enable
revenue-driving growth for partner marketing programs for years to come.”

Rather than jumping between tools, marketers using open and
interoperable partner platforms like Radius in conjunction with
Mediarails will benefit from workflows executed or automated, all from a
single platform. Additionally, Mediarails also creates rich metadata to
evaluate potential partners from available third party sources like
Alexa, SimilarWeb and Social Analytics.

As a part of the Impact suite of technology products, Mediarails will
continue to be offered as a standalone service, working across the
industry to provide partner recruitment and engagement automation.

“We’re really excited to see that Mediarails was acquired by Impact,”
said Wade Tonkin, senior affiliate manager at Fanatics. “Mediarails is
already best of breed when it comes to CRM in the Performance Marketing
industry and it’s been a big part of growing our program in the
direction of top-of-funnel content and social media based affiliates who
connect directly with sports fans. Mediarails’ tools for Performance
Marketing automation including recruiting and optimization workflows and
its arsenal of Publisher Discovery tools are game changers and I can’t
wait to see what’s coming up next with the resources and experience of
the Impact team behind it.“

About ImpactImpact is a marketing technology company
helping brands grow by optimizing their paid marketing and media spend.
The Impact platform was designed to respond to marketers' demands for
simplicity, transparency, performance, and confidence to drive growth
through marketing. Impact's platform is the first native integration of
leading solutions to stop ad fraud, enable more confident decisions
through media measurement, attribution, and mix optimization, and create
new performance partnerships, including with influencers and strategic
partners.

Founded in Santa Barbara, CA in 2008, Impact has grown to over 350
employees and seven offices across the United States, Europe, and Asia.
To learn more, visit www.impact.com.

About MediarailsMediarails is a CRM and Growth platform
that lets performance marketers (including affiliate managers and
influencer marketers) discover and recruit new digital media partners,
engage existing ones, and manage it all automatically, allowing them to
eliminate the tedious work and focus on higher value-add activities like
building new partner relationships, deepening existing ones and growing
the company’s bottom line. To learn more, visit www.mediarails.com