In 2008, PepsiCo was the largest snack and beverage company in the world, with a broad portfolio of businesses and a focus on growth through acquisitions and innovation. However, even a strong company like PepsiCo deals with several challenges, to name few, low international profit margins, product innovation, supply chain decisions and fierce competition. http://onursaka.com/wp-content/uploads/2012/04/Case-Analysis-PepsiCo.pdf A key advantage for PepsiCo is that customers across the globe have similar tastes and this has assisted the company in implementing global strategies and being able to execute marketing and distribution similarly in all regions. PepsiCo being a leading consumer product company it has always been looking for ways that will enable the company serve the people who buy their products. The company is doing this by corresponding to the health needs of the consumers and by helping the families understand the importance of good nutrition (Bachmeier K, 2008). PepsiCo by having a well built distribution channel has been of great advantage to the company because the customers can access products easily so as to turn to sales. The ability of PepsiCo to respond to the emerging trends and issues quickly like the issue of environment and health and the development of Pepsi generation has made the company to remain as the leading consumer product company and have a greater market share and also its ability to penetrate the international market buy focusing more on the emerging market (Gitman J.L and McDaniel C, 2009). http://customwritingtips.com/component/k2/item/10725-pepsico.html

RecomandationsPepsi Co is currently a strong worldwide leader in the food and beverage industry.Throughout its growth, it has stayed true to its mission and objectives, while becoming adominant force within the United States as well as abroad. Known throughout the worldfor quality products and customer care, Pepsi Co should make no major strategic changesto its plan. However, like in any business situation there are areas that Pepsi Co canimprove upon. Some of the recommendations are as follows: Continue to expand with their “Human Sustainability”. The healthy eatingmarket is a demographic that will continue to grow in the future, and will provide generous profits if Pepsi Co is able to obtain a large market share.-Expand more into social benefits, especially for those in developing nations.Pepsi’s main competitor Coca Cola has implemented a water purification program for African Villages, which provides a valuable need and at the sametime introducing their brand name where it was before unknown. If Pepsi

followed this same ideology with food products and water purification it toowould significantly increase brand recognition-Capture more of the aging population’s market share. Pepsi is a companyfocused on a younger market hoping to repeat the worldwide success of CocaCola in regards to brand loyalty with the generations born after 1980;however, there is still a large market with the Baby boomer demographic thatthey could break into.-A minor yet still important change that needs to be made is to their website.After comparing it to competitors we feel that it needs to be simplified. Implementation

Overall PepsiCo is a successful company with substantial revenue, and a largefootprint in the marketplace. PepsiCo should continue to expand their growth and takeadvantage of potential opportunities by continuing to improve on areas at the corporatetop level, in the markets that they currently are in, and in new markets and marketsegments that they wish to expand into. 

PepsiCo should expand into markets and market segments that they are currentlynot in, such as Asia, India, and South America, in order to expand their marketshare at the global level and to increase their overall revenue. 

PepsiCo should improve their employee relations in order to create employees allover the world that will promote the product...

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A systems perspective of the HRP process: strategy formation-HR planning-implementation of HR action plans
A processual perspective of the HRP process-strategy formation-hr planning-HR actions in a two way relationship
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-progresses through phases from forecasting to developing plans
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-should be driven by strategic objectives and its purpose to achieve its fulfilment
Limitations of HRP definitions:
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-what is meant by term process
-the strategic linkage failed to prove a two way relationship
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.
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The PepsiCo Inc. Company was first established in 1965 by the merger of the Pepsi-Cola Company and Frito Lay, Inc.. Today, the company is one of the world's leading manufacturer in the beverage industry and has also expanded to include a broader range of food and beverage brands, operating globally across more than 200 countries with its head office located in Purchase, New York.
Mission and Vision Statement
The PepsiCo Inc. Company's mission statement is `to be the world's premier consumer products company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity.'
Their vision is ‘to put into action through programs and a focus on environmental stewardship, activities to benefit society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company.’
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STRENGTHS
The company image and brand is a reputable organization and is well known all over the world. Perception is of producing a high quality product. They maintain a high quality of product control as Pepsi Cola collects sample from its...

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The FMCG industry is a dynamic industry where value capture and value creation are a product of high productivity, strategic branding, strong distribution capacity, and in-depth marketing and communications strategies. The industry is mature and comprised of a number of competitors seeking to expand market share and improve competitive advantage.
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...such as Pepsi and Coca-Cola did not seem easy, as carbonated drinks were not popular at all. However, both companies managed to expand its market to India by applying Joint Venture strategies. Pepsi was known as Pepsi Food Ltd., partnering with two local partners, Votas and Panjab Agro. Coca-Cola was known as Britco Food, and also joined with the Britannia Industries India, a local producer of snack foods. Furthermore, both companies applied the marketing mix (4P) to fit Indian market as the followings;
Product policies
Pepsi – In order to penetrate local tastes, Pepsi foods launched Lehar 7UP in the clear lemon along with Lehar Pepsi. To complete with local brand such as the big company like Parle, Pepsi launched two more brands, Slice and Teem in order to gain more market shares, which was 26 percent at that time. The feature of bottles also encouraged consumers to purchase frequently. Pepsi introduced a smaller-size bottle, 200-ml bottle, in the market where everyone else offered 250-ml, 300-ml, and 500-ml bottles. Products lines had been added such as Mirinda Lemon, Apple, and Orange in 200-ml bottles. To cope with the decline in soft drink sales, PepsiCo launched a water bottle, Aquafina, in order to add more choices and attract non-carbonated drinkers. Apart from water, and soft drink, PepsiCo focused on fruit juices, juice-based drink, and especially Gateorade since consumers have become more self-consious.
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