I’ve been quiet the last few months as I have been slowly working away on projects, and I want to share them with you now, and help explain the silence and what we have been working on

I’ve also had some minor health issues to work through, and one of the main ways to succeed with this laser focus and attention to a goal

Make the goal

Set the tasks

See them through without thinking about it or 2nd guessing…

You will have seen that many blogs are currently writing posts to round up their year or maybe to set goals for their 2017

Well my brain doesn’t quite work like that

I want to share with you what I’ve been covertly working on for the last 5 months and what may take me the next 5 years to finish…

Introducing The InboundAscension Top Secret 5 Year Plan For World Domination Changing How We Engage, Interact And Sell Online

OK so heads up

I’m not creating a solar company or trying to get to Mars…

Instead I’ve been working on ways to better help you, my wonderful reader

With this in mind there are 3 core points I wanted to address:

I hate when people teach marketing, but the only examples they can give are from them marketing…their own marketing company

Marketing for clients is great, but you can’t always test out new methods and ideas

And finally, you can’t understand how best to help people UNLESS you put yourself into their shoes…

I’ve had issues before where I can’t show methods or results due to NDA’s and that’s a serious pain when it comes to sharing with you

So I needed to find an alternative solution

I realized I could either do a free case study where I could show all results of our campaigns or…

I could simply build out new businesses and test campaigns for our own products in other fields

Time consuming yes but this gives us some very unique benefits

Now as I said before, I don’t want to be that guy who’s only examples of Marketing are from campaigns for their own marketing company

So I’ve decided to to take Shopify and Mailchimp’s example, and create new businesses in my readers niches, to help understand what you need, and to share my results with you

This way I can help you to the best of our abilities, understand your needs and struggles and also get to share and test methods with you with full transparency

This is not a short process, hence the 5 year timeline broken down below…

Step 1: Create A Business In The Services And Digital Product Space, To Test Our Methods And Share Our Campaigns

The goal…to have a business in the consulting/services digital space that IS NOT THIS SITE and which we can market and share our campaigns

We could quite easily just report back on sales of products and services inside of Inbound Ascension but that feels wierd

Like those coaches who train people how to make money by becoming coaches, who then train people how to be other coaches…

…it just doesn’t seem right

So this new business is in another channel but is also complimentary to our current audience

The Product?

Content Promotion Strategy and services i.e how to create killer content that generates thousands of visitors to your site via indepth content promotion and case studies

Think of it like InboundAscension quality content but teaching you how to drive traffic to your site via multiple guides and different channels (And then of course you can learn how to sell to them with retargeting over here :P)

Apologies if this all sounds confusing…

So here’s the thing:

Although we teach Retargeting and Sales Psychology, we actually use Content Marketing and Content Promotion to grow our business

Now it doesn’t make sense to talk about Content Marketing on this site, simply because it doesn’t align with what our audience comes here for, and would dilute our brand on this particular site

But that being said, we have had amazing results with content (50,000 views in 14 days to a new site etc)

Add in the fact that we have also systemised our content creation and promotion process for our team to follow, and we have a highly valuable asset for growing traffic to a business online

As an added super bonus, my partner Freyja is an incredible content marketer

She has had content on the front page of Hacker News, Inbound, Growthhackers and more…although you wouldn’t know her name or will have realized you are reading her content

The opportunity was too good to miss and so we have created a content marketing and services site with her to grow her personal brand in the content promotion space

She runs the site and we have helped out with product creation from our staff training systems, and added her own methods and techniques

Her goal is to grow this content promotion business to 100,000 monthly visitors, and show her readers how to do the same

(Pretty cool goal eh!)

InboundAscension team members may write a few posts, but the main goal from us is to share our retargeting methods on here, detailing how we use them to help sell her training and services

This way we have access to campaigns that we can share for our readers in the digital and services/consulting space, so you can see how well these methods work

We’ll share her site and some of her content soon at the end of January with an amazing free gift from her…

So that’s step 1

This will also allow us to learn specific issues you may have with selling services and test new methods

But what about our non service businesses readers?…

Step 2: Create A Physical Product Business And Show Our Methods For Retargeting Physical Product Sales

Selling services and digital products is great, but what about the physical product owners?

In reality, the processes to sell anything online are very similar but the methods may have to be tweaked slightly or adjusted for e-commerce

Its nothing huge, just a few different techniques and strategies that have to be altered

But by having two separate channels of testing we can show more conclusive case studies

And so our goal here is to show you how we use retargeting for ecommerce, how it works, and current best practices and case studies

We have a site ready to go, and are currently running campaigns with some colleagues sites that we can share until then

So why bother creating this site if we can share their campaigns?

Simply again so we can test and adjust while fully understanding our e-commerce readers needs

This site AND the digital services site will be shared later when their are up and making sales so as not to skew traffic early on…

Step 3: Create And Release Premium Training To Teach ALL Our Methods

We’ve actually had this in Beta for over a year and hit a small snafu when we realised we couldn’t share all our campaigns

We’re currently running case studies on the 2 properties in steps 1 and 2 so that we can get this information to our early adopters as soon as possible (As well as a few added bonuses for being patient)

This is our Premium Offering and covers every area of Retargeting that we do

That being said…

…it is quite deep and advance, and covers multiple campaign areas from start to finish

(Those who have it LOVE it but they may be guilty of being fellow nerds also :P)

It walks you through what campaigns to create, in exact order, so that you can make more sales and collect more leads on higher ROI

But like I said, its very detailed which can cause some slight overwhelm if you haven’t done any retargeting before