This blog is dedicated to the discussion and findings of product placement in movies, films and TV shows.

Thursday, March 14, 2013

Military Video Games Attribute to Firearm Sales?

By: Alexander Dumo

Military video games such as the record-breaking Call of Duty franchise, as well as Medal of Honor and Battlefield may be attributing to firearm sales in the US. According to a national survey by Injury Prevention, 26% of individuals own a firearm. However, more individuals (including owners of these video games), are able to recall the names and manufacturer's of specific guns, just by the look of them.

Gun-makers such as Colt, Glock, McMillan and Magpul see video games as a large potential market for new customers, and game developers strive for realism when creating replica weapons in-game. Win-Win situation!