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434-978-4300 Home Paid Search Talks Articles Blog About RKG Contact Us Home Rkgblog How Important is the “Tail ? An Emperical Study How Important is the “Tail ? An Emperical Study Title: How Important is the “Tail ? At a recent show one of my colleagues heard a speaker claim that the “tail was not important and that by focusing attention exclusively on the head, you can build a better program. How important is the tail?

Don’t Cut Off Your Tail Jan 18, 2010 at 8:00am ET by George Michie Share A quick poll: How many marketers think sending an identical email to everyone on a mailing list will perform better than individually tailored emails based on each recipient’s past behavior? If no one thinks the monolithic approach would ever beat the segmentation approach, why is it that some PPC professionals advocate ditching longtailkeywords and letting broadmatch catch the tail?

Home Members Only News Features Columns Newsletters How To Videos Library Events About Us MEMBER LOGIN > | BECOME A MEMBER > Short Vs. LongTail: Which Search Queries Perform Best? Keywords and search queries are two very different entities.

Occam’s Razor by Avinash Kaushik 06 Apr 2009 01:36 am Google’s Search Based Keyword Tool: Monetize The LongTail of Search Every once in a long while you come across a tool that just gives you goose bumps, you are instantly infatuated.

Occam’s Razor by Avinash Kaushik 19 Mar 2007 12:59 am Excellent Analytics Tip #10: How Thick is Your Head and How Long is Your Tail? Start Sidebar] This post is a bit long but, I think, it contains non-obvious challenging concepts from which anyone could benefit.