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Business Description:

At Tesco, the philosophy behind Every Little Helps is at the very heart of everything we do. It's not just a marketing slogan, it's what makes us different. As Tesco has grown, so has the importance of Every Little Helps. Over time, we've gone from simply selling groceries to providing anything from loans to mobile phones. By setting out in all these new directions we ran the risk of losing our way. So, we have relied on Every Little Helps more and more over the years, to act as a common philosophy to bind us all together.