Why storytelling in eLearning design works...

Iread a great post yesterday from the eLearning Coach, Connie Melamed, that reminded me just how important storytelling is to learning. Not only is it one of the oldest forms of education but it can be found across all cultures, transcending spoken language. There's something about a story's unique ability to touch the audience emotionally - be it through excitement, anticipation, plot progression, or the world it whisks you away to - that makes the content so much more memorable.