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Features and Benefits

Ultra-Refined, Concentrated Fish Oil

The omega-3 fatty acids in fish oil provide scientifically
backed support for the heart and circulatory system, joints, the brain, skin,
eyes, and more. Each serving contains a potent 975 mg of EPA and 750 mg of
DHA—the two powerhouse omega-3's that researchers believe are responsible in
large part for the health benefits of fish consumption. This ratio of EPA to DHA
is in line with current expert recommendations for the ideal composition of fish
oil capsules. As part of Purity’s commitment to product quality, Ultra-Pure
Omega-3 Fish Oil is not only concentrated—it is also "molecularly distilled."
This process removes contaminants from the fish oil and helps lock in the purity.

In a noteworthy new clinical study published in the Nutrition Journal (Nov 22, 2012) a group of 44 healthy middle aged to elderly subjects achieved better cognitive performance after taking 3 grams of fish oil daily for just five weeks. This placebo-controlled trial utilized the "cross-over" study method which means the participants took either fish oil or a placebo for 5 weeks, followed by 5 weeks off and then switched to fish oil or placebo for another 5 weeks. After taking fish oil, subjects had improved scores on tests of working memory and selective attention. Indicators of cardiovascular health also showed positive changes that were directly correlated to the gains in cognitive function.

Cardiovascular Maintenance

Fish oil is perhaps most renown for its contributions to heart
health. In fact, the American Heart Association put forth specific
recommendations for regular fish consumption or, for people who may benefit the
most from an increase in omega-3s, about 1 gram daily of DHA & EPA from omega-3
fatty acid capsules. This is because the active ingredients in fish oil (DHA &
EPA) are able to promote a favorable balance of blood lipids, including
triglycerides, and to support the maintenance of a healthy heart rate and blood
pressure. For optimal heart health, experts have even suggested aiming for
target levels of EPA & DHA in red blood cell membranes. They suggest that this
goal may be reached with a daily quantity similar to that found in a serving of
Ultra-Pure Omega-3 Fish Oil.

Healthy Looking Skin

The sun can be hard on our skin, which is one more reason to
take fish oil capsules. Science has shown that orally consumed EPA (in the form
of omega-3 capsules) in humans can produce a more favorable skin reaction to the
type of light generated by the sun. The typical Western diet is very low in
omega-3 polyunsaturated fatty acids, and sometimes this shows right where
everyone can see it. Many researchers believe that omega-3 intake is, in some
people, dramatically linked to how their skin looks. The DHA & EPA from fish oil
are very influential in how your body produces eicosanoids—and when this chain
of events is localized in the skin, these omega-3s help you maintain normal,
healthy skin.

Comfortable Joints

Attention was drawn to fish oil when 20th century analyses of
Greenland Inuits revealed their remarkably good heart and joint health compared
to Western cultures where the consumption of fish was lacking. Since then, the
biochemical effects of fish oil on joint health have been demonstrated
repeatedly in human research studies. Fish oil interacts with hormones in the
body called eicosanoids, which in turn can affect flexibility and comfort in
joints. The omega-3s in fish oil also interfere with the production of
reactive oxygen species throughout the body, providing additional benefits that
can translate into comfort where you need it.

Central to your Nervous System

DHA & EPA are crucial not only during periods of brain
development, but also for normal brain function during adulthood. It should be
no surprise then that—through the evaluation of results from many research
studies—scientists have concluded that the continuation of optimal brain
function as we age is in part dependant on our consumption of omega-3 fatty
acids.

Multifaceted Support

Ultra-Pure Omega-3 Fish Oil is not made for one purpose—it’s
made for several. Science has shown that the DHA & EPA in fish oil both
contribute to the healthy and comfortable function of joints, the maintenance of
healthy brain function, healthy looking skin, and enhancement of cardiovascular
health. On top of that, Purity’s distillation process ensures world-class purity
and quality.

Ultra-Pure Omega-3 Fish Oil Helps To Support:

Healthy heart and cardiovascular function*

Healthy joints and normal flexibility*

Healthy brain structure and function*

Healthy skin and circulation*

LemonLock® Freshness System

Purity's LemonLock® Freshness System locks in purity and seals in freshness.
Omega-3s such as Fish Oil and Krill Oil provide a host of health benefits for
the body. But just like real food, Omega-3s are better for you when they are
fresh. Old fish oil can go rancid, and oxidation in rancid fish oil can lead to
unpleasant fish oil burps. Purity starts out with ultra-pure, concentrated Omega-3s, preserving them with our advanced
LemonLock® Freshness System. Our Fish and Krill Oils with a potent
antioxidant complex - sealing in the purity of our Omega-3s. It's a difference
you can experience.

This product contains soybean and fish (anchovies and sardines).

Quality Assurance

We are pleased to inform you that our fish oil undergoes numerous scientific processes providing a product of superior quality and purity.

These steps ensure that every capsule contains Omega-3 fish oil that is highly purified and completely safe.

Each and every lot is laboratory tested for an extensive battery of impurities, including PCBs. The results of these tests consistently prove our fish oils come in far below the acceptable California Prop 65 limit for PCB's.

To achieve the highest standard in specifications of
finished product, our manufacturer adheres to the highest quality
control measures, including:

• Manufacturing License for Medicinal Products, and an
approval from the Norwegian Food Control Authority

• EU GMP certified

• Written SOP’s to comply with cGMP

• Finished products that meet and often exceed United
States Pharmacopeia (USP30) specifications

• Certificates of Analysis available

• SOP for approval of raw materials, and they perform
quality audits at suppliers’ sites

• Compliance with the Public Health Security and
Bioterrorism Preparedness and Response Act of 2002

Review:As a larger user of Puritys supplements, I have found them to always offer quality in the various mixes I have ordered. This is key for me. Prices are also generally competitive with local sellers within 5% or so, which to us is also important...

Review Title:Great Product

Overall Rating:

5 out of 5

Review Date:09/09/15 1:27

Nickname:Joanie

Age:65+

Gender:F

Primary Health ConcernsHealthy Aging

Location:Washington State

Quality:

5 out of 5

Effectiveness:

5 out of 5

Satisfaction:

5 out of 5

Review:The first fish oil Omega 3 product I have used that does not cause acid reflux. I have been using Purity Products Extra Pure Omega 3 and also Advanced Vitamin D for over a year with great results. I have total confidence in these products. JN