Tag: Beats Audio

As rumors usually go, this one is a pretty juicy one coming from the Financial Times, who is usually pretty spot on with their M&A news, especially in tech. According to the Financial Times, Beats Electronics founded by Jimmy Iovine and Dr. Dre is currently in talks to be bought by Apple to the tune of $3.2 billion. This is compared to the sum that HTC paid back in 2011, $300 million. At that time, HTC actually had a majority share of Beats Electronics and was unsuccessfully using their branding on their phones like the HTC One to push their devices. HTC’s strategy with Beats