Blog by Mightyverse people

browsing by theme drives traffic

Unsurprisingly, allowing people to browse Mightyverse phrase recordings around a theme increased website traffic. When we released the Browse by Phrase List feature, we saw the average number of pages per visit go from just over 1 to almost 5. We also saw an increase in tweets and Facebook links which drove an increase in unique visitors (shown in the graph below) around Hawaiianphrase lists, first released on April 9th and later around Na’vi phrases released on May 9th.

The overall numbers are still quite small, but it exciting to see a response to these specific workflow improvements, where our gut instincts for how we believe people will want to use the website are validated by quantitative metrics.