‘Tumblr. + Yahoo! = !!’

Over the weekend Yahoo! acquired Tumblr. (What the fuck do I do here, place a double period? Jesus, these names.). I didn’t think I had much to say on it, then Yahoo! went and Yahooed1 it up. In the announcement, CEO of Yahoo! Marissa Mayer (whom I like) says: We promise not to screw it […]

That’s the second fucking sentence and it’s a catastrophe. At no point should you state such a weak saying at the top of your press release. You are the new CEO of Yahoo, perhaps if you had previously screwed up other web companies you bought this might be warranted, but in this case it just looks pathetic.

SnarkAttack! The fact that Yahoo announced their acquisition of Tumblr using that tired “keep calm and carry on” image reflects well their strategy of buying the cool kids of three years ago.

Not to mention that the image they used is an animated gif and should carry an epileptic seizure warning on it — the entire gif is reminiscent of Geocities. And while I wouldn’t read too much into the WordPress import numbers, it is still telling that people are leery of Tumblr’s future.