Why on earth does a company that goes to the trouble of soy based inks on its packaging to appear natural, think it needed to have a foaming agent at all, when did we learn that was a necessary part of toothpaste? The chemical in question still creates carcinogenic by-products and is listed as "wash off applications only". So putting it on the most absorbent mucous membranes in your body is pure madness. If I didn't live in NZ I'd be posting it back.

There are some good things about this anise toothpaste: it's free of SLS, fluoride, parabens, propylene glycol, PEGs, saccharin and artificial colors, flavors, sweeteners and doesn't contain mint, which makes it suitable for people suffering from acid reflux, heartburn and gastritis, because mint may aggravate these conditions, but it does contain sodium lauroyl sarcosinate and hydrated silica. Sodium lauroyl sarcosinate is a synthetic surfactant and foaming, emulsifying and viscosity controlling agent, which is suspected to be an environmental toxin, allergen and irritant. Hydrated silica is a pretty harsh abrasive which may harm and damage the enamel and prevent its remineralization. Glycerin is a safe ingredient but sometimes may interfere with the remineralization of the tooth enamel. The other ingredients are not that bad, though: calcium carbonate and sodium chloride are relatively mild abrasives, aloe vera juice is known for soothing and healing sore gums, reducing redness and inflammation, relieving the symptoms of gingivitis and parodontosis, calcium glycerophosphate is a safe antiplaque agent, carrageenan (natural, not its degraded and chemically processed variety, poligeenan) is a natural thickener made from seaweed, bisabol ol, anise oil, soap bark, white tea leaf, pomegranate, cranberry, grape seed and ginger root extracts are great for preventing and reducing plaque and tartar build-up, killing harmful tooth decay-causing bacteria and stimulating the growth of tooth-protective, non-acidic bacteria, removing stains, strengthening the enamel, protecting against caries, fighting halitosis and prom oting fresh breath. But overall, there are better and safer mint-free toothpastes out there.

I lived in India for years and loved the idea of having a fennel/licorice taste in my mouth after meals, but for whatever reason I don't feel like it makes sense in a toothpaste.
I think the concerns over sodium lauroyl sarcosinate and hydrated silica are unjustified. I was unable to find any strong research that indicates a health hazard with either substance. There appears to be some confusion with the far more dangerous sodium lauroyl sulfate, which definitely has some issues, but I don't see any ingredients of concern in this product (I'm a chemistry instructor). Besides, you can see the ingredient list before you buy, so no one should be complaining about it as though they didn't know...

This new formula is really healthier : it no longer contains sodium lauryl sulfate. It leaves my teeth feeling really clean. It is gentle on my sensitive gums and sometimes sensitive teeth. I love the anise flavor that is from natural extract, fresh and refined.

don't know, so so, though I like perfume with anyse, but this toothpaste with anyse is horrible in taste. But I am never complaining about taste if product is good, but this product is not perfect, no big useful effect.