Episode Overview

Live from the Cannabis World Congress & Business Expo in L.A., Cheryl Shuman shares her insights on marketing, branding, and crushing it in the legal cannabis industry. Learn why Cheryl sees huge opportunities in the industry for women.

Meet Cheryl

We’re excited to have Cheryl Shuman on the show live from the Cannabis World Congress and Business Expo in Los Angeles.

Cheryl has been a pioneer in the industry, as an entrepreneur, marketer and pundit, appearing across a variety of media, including CNN, ABC, Fox, Fox Business, BBC, Newsmax, Huffington Post, Laura Ingraham, Piers Morgan, Katie Couric, and The View.

With her 25 years of agency experience working with a-list celebrity clients such as Tom Cruise, Madonna, Arnold Schwarzenegger, Demi Moore, Michael Jackson, Steven Tyler, the Black Eyed Peas and hundreds of other celebrities, Shuman has brought her expertise in lifestyle, entertainment and consumer marketing, and branding to the legal cannabis and medical marijuana industry.

While valuing the importance of viral marketing and grassroots initiatives, Cheryl built the largest cannabis media source in the world with Kush Magazine in 2010 as Director of Celebrity, Media & Public Relations, taking them from $150,000 in gross revenues to more than $6.5 million in revenue within 18 months.

Cheryl, known as the “Martha Stewart of Marijuana”, now manages a $100 million funding to invest in and develop the cannabis sector. In a short time, Cheryl has secured product placements for products in FX’s Wilfred, CBS News, The New Ricki Lake Show, and more. Shuman lectures internationally about everything from seed to sale of the Cannabis Plant and is currently working with the prestigious William Morris Endeavor Agency in Beverly Hills for film, television, book and lecturing deals.

Main Discussion Points

Cheryl Shuman’s Inspriational “Only in America” story

The emergence of women as thought leaders in the legal cannabis industry