Monday, April 09, 2007

Five years ago, Franquiz began to rent space at Cobb Theatres on Sunday mornings because the church, which had begun as an informal gathering in the pastor's living room, couldn't afford a building. Now, the setting has become part of the church's persona.

The multiplex's halls are lined with "Now Playing" posters that promote the church's sermon series. Franquiz punctuates his talks with brief TV and movie clips, including scenes from the TV show The Office and snippets of the movie Mr. and Mrs. Smith. Services kick off with a trailer promoting a spiritual message and end with a teaser for next week's services.

"A movie theater is neutral ground," Franquiz said. "Some people are put off by a church building."