India

As the sixth largest economy in the world - but also the second most unequal country globally - India is an incredibly diverse, rapidly changing and complex country. The picture for girls is equally complex. While having the largest population of adolescent girls in the world, cultural customs and norms mean half of girls marry before they’re 18, and 200m women are illiterate. As a country at the forefront of the digital revolution, there is now an unprecedented opportunity to use media and mobile to empower girls to change their lives.

Girls' agency

54% of married girls aged 15-19

have no say in decisions affecting their health

(NFHS, 2015-16)

Mobile access

84% of unmarried girls

aged 15-19 in Uttar Pradesh have access to mobile

(PopuIation Council, 2017)

Television reach

70% of girls aged 15-19

(urban, CDE demographic) watch TV at least once a week

(TGI India, 2017)

Our work in India

TEGA

Our TEGA networks are now established in New Delhi, Rajasthan, Maharashtra and Bihar, allowing girls to deliver accurate, fast insights into the lives of young people.

Integrated working

We are working with culture, media and NGO experts as well as young people in Bihar, Rajasthan, Gujarat, UP, Delhi, and Maharashtra. These insights are informing the programmes we will launch in India.