Asaf Rockman- Asaf grew up cycling in Jerusalem and in the Negev where he studied in the Environmental High School in Sde Boker. After his military service in the infantry, he spent some time working as a logistics operator in the Sde Boker Field School. From the Negev, Asaf moved to Portland Oregon where he worked as an outdoor education trainer with troubled youth. After his work overseas, Asaf returned back to Israel and joined the EcoBike staff. Asaf is a certified cycling instructor and when he is not working with EcoBike he runs a small bike shop in Jerusalem.