Branding // Marketing // Events

Generation Run

Students Run Philly Style approached me to refresh their annual race, The Generation Run. Their challenge was to attract new runners while still highlighting their mission within the race's identity.

I worked with SRPS to come up with an age appropriate whimsical beginning-of-summer recess theme that appealed to a larger audience but remained true to SRPSs mission of enriching school kids in the Philadelphia area through running. I also planned and oversaw a post race activation space with recess games and a root beer float garden.

Paid registrations more than doubled, increasing from 300 to 700 that year.