Google at the Pumps: Directions for U.S. Gas Patrons

Google Maps is all set to make a mark at a gas station near you. Official news from the Los Angeles Times states that Google Maps will now be available at over 3500 United States pumps, manufactured by Gilbarco Veeder-Root Inc., beginning in December. The innovative map service kiosk and gas pump colloboration features a full colour screen and web connection with map printing capabilities.

Karen Roter Davis, a principal business development manager for Google, says “Making maps available at gas pumps appeals to Google because the company wants to make its services available whenever and wherever people need them”

However, the service doesn’t yet allow gas patrons to search via the actual address, but rather have to resort to landmarks, hotels, restaurants and hospitals selected by the gas station’s owner. Surprisingly unlike Google, the internet giant has decided to provide the service without its trusted sidekick, popular ads to form the revenue component. Instead, retailers take home the monetary benefit as participating retailers will be able to make income from other merchants that offer discounts on the service kiosk. Google, probably has its own way of directly monetizing the pumps, but will probably wait for people to become accustomed to the service first. Google, I have to admit, with all its glory, definitely places its cards right before making its move.