IKEA x WALTER VAN BEIRENDONCK

They say you never forget your first. And oh boy, did we make IKEA’s first collab with a Belgian designer one to remember. IKEA asked us to launch Walter Van Beirendonck’s – one of Belgium’s most talented and extravagant designers – collection locally and globally.

APPROACH

We unrolled an <strong>integrated approach</strong> over a period over three months addressing long and short lead media, print as well as digital, bloggers, influencers and social media.

RESULTS

A strategy that didn’t miss its purpose. The campaign got picked up by Belgian and international media and went well beyond the deco pages only. Even the fashion press talked about it. In short: an unparalleled PR output. We can proudly say the launch of GLODANDE has been the most successful one for a limited collection to date.