Equitas Holdings appoints FCBInterface for the launch of its small finance bank

The agency's Chennai office will be responsible for launching the brand nationallyETBrandEquity | August 03, 2016, 14:26 IST

Picture credits: ThinkStockEquitas Holdings Limited ("Equitas"), a diversified financial services provider has given its mandate to FCB Group for the launch of its proposed small finance bank. FCBInterface's Chennai office will be responsible for launching the brand nationally.

Speaking about the association, P.N. Vasudevan, managing director, Equitas Holdings Ltd., says "We are happy to have FCBInterface as our creative partner. We are assured that their comprehensive understanding of consumers and their strategy led creative approach will help launch and position Equitas Small Finance Bank successfully across the country."

Equitas Holdings Limited's customer segment includes low income groups and economically weaker individuals operating small businesses, as well as MSEs with limited access to formal financing channels on account of their informal, variable and cash based income profile. Its microfinance business is conducted through the wholly-owned subsidiary EMFL. It is amongst a few NBFCs in India operating in the used commercial vehicle finance business.

Commenting on the win, Joemon Thaliath, CEO, FCBInterface, adds "Be it leveraging technology to enhance financial inclusion, or the several social welfare initiatives, Equitas have always set the norms for the rest. We are confident that Equitas Small Finance Bank will also be a revolution in the banking sector and we are delighted to be a part of it."