From the looks of the Toy Fair pics, the movie line seems to be pretty similar to the current Spidey line (maybe it is replacing it, I don't know). They seem to have both comic and movie figures, but overall it looked to be various versions of Spidey, and a couple Lizards. I know I'm in for some figures, at least the best version of Spidey and the Lizard - and anyone else they might make (Gwen? Capt. Stacy?).

Spotted these at Target today for $9.99 a pop (explains the outrageous "clearance" prices we've been seeing at least). About the same as the Avengers figures, articulation wise, although on some figures they cheaped out and only gave them HINGED joints. Totally unacceptable in the year 2012, especially for that price. The best figures were the SA movie Spider-Man and the comic Green Goblin, both of which I almost picked up, but didn't due to the insane price. There's apparently a Doc Ock that looked cool, but they didn't have him in stock.

I've seen a little bit of this line so far. It seems to be bumping the Avengers line a little bit further back in the toy aisle. Which seems odd, since there's been such an immensely positive response to Avengers at the box office.

I actually checked around for these in town today (and Joe stuff), but didn't see anything. Our WM had some of the role play and pop up transformer type stuff, but not the regular figures. I know this isn't necessarily a line people are super excited about, but I'm pretty psyched for the movie and would like to at least pick up the super poseable Spidey and hopefully a Lizard, if they are well done. Of course, I saw pics over at MarvelousNews of some 6" figures (probably at WM), similar to the Avengers line, which look better too.