Copy: "He waited anxiusly to see you come into this world. He waited with an old camera and a smile for your first step. He waited for you to say "Papa" before you could say "Mama". He waited for you to take centre stage at the school concert. He waited for your graduation day.He waited at the door to welcome your new bride. He waited in the lobby when you went for your first job interview. He waited for your son to call him "Dada". In the twilight of his life, hes been waiting for the phone to ring. "You know how telephone lines are. They are always digging ditches." He consoles himself giving the phone another forlorn look. Support the elderly. Help them. Love them. Understand them.Visit http://www.helpageindia.org/ to know how you can help"

Copy: "Why wait? Everyday is a good day to help"(¿Por qué esperar? Todos los días son buenos para ayudar)

This ad was created for karmayog.com, a Mumbai-based charitable organization. The dates mentioned in the ad are important dates that have left a permanent scar on India: 26/12 - Tsunami, 26/7 - Mumbai Floods, 11/7 - Mumbai Bomb Blasts.