Archery Trade Association CEO/President Jay McAninch and staff members made the trek to Copenhagen, Denmark last week to represent the U.S. archery industry at World Archery Congress 2015, July 24 and 25.As interest in recreational archery and competitive archery continues to surge, the ATA’s commitment to cultivate its partnership with World Archery is firm. McAninch, who presented at the 51st Congress, reported on ATA’s efforts to grow archery in the U.S. The ATA CEO had…

So there’s a popular misconception in the social-media universe that you must pay to “promote” your Facebook posts if you want your audience to see them.Wrong.Here’s the truth: Average Facebook engagement is generally somewhat low, as an overall percentage of likes. For example, the Archery 360 Facebook page has over 110,000 likes, but high-performing posts get maybe 1,200 likes and comments.However, “Reach” – which quantifies how many people SEE…

What does the ATA have in common with the American Choral Directors Association? Well, aside from the fact that professionals from both lines of work must keep their instruments tuned, there’s something else: both associations have agreed to serve on a Louisville advisory council to improve tourism.According to “The Courier-Journal,” the Louisville Convention & Visitors Bureau is looking to improve its status as a meeting destination and legit locale for tourists.Karen…