Mendler and McCurdy are just two actresses, including Angelina Jolie, Anna Paquin, Kristin Stewart and Lucy Liu, who are fans of BCBGMAXAZRIA. The brand, which launched in February 2006, is inspired by organic elements, weightless volume and individualistic style. It also features luxurious fabrics and signature design aesthetic. Besides dress, the line also features accessories that offer wearers the opportunity to showcase their self-expression.