If you're an indie retailer, you know the struggles we face - competition, costs, and playing field slanted against us. The goal of this blog is to slant the field a little bit back in our direction.

Thursday, May 17, 2012

Tell Me a Story

Quick, tell me a story about a recent transaction in your business that made you laugh...

Didn't take long to think of something, did it? The hardest part was probably deciding which story to tell.

We all have a backlog of stories we can share; some touching, some hilarious, some that get your blood pressure up.

Do you have a place to share them?

Stories are powerful because stories evoke emotions. Emotions move the needle far better than facts and data. Stories are more memorable, too.

Quick, tell me the phone number from your dorm room your freshman year in college. Don't remember? How about three stories from your freshman year about dating? Much easier.

If you want your customers to relate to you, tell them stories that evoke the emotions you want them to feel. Tell them stories that will stick in their minds long after the data is gone. Tell them stories that they will share with others.

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Phil Wrzesinski

A Little About Me

I am an independent retailer. There. I said it. There is no twelve-step group for crazy people like us. We have to help each other. Fortunately, that's my favorite thing to do.

I have a simple mantra - Have fun helping others! That's why I'm here. I'm taking everything I'm learning about retail and sharing it with you.

I am a lifelong learner, always wanting to expand my horizons. I love deep conversations. I love people who challenge me with smart, well-organized thoughts and arguments and ideas. I love to look at how people act and react and interact with others.

If you also love to learn and grow and have some fun along the way, I'm pretty sure we'll get along well and enjoy this journey together.