Color Code, "I LIKE DAT". Nicola Formichetti's new Haus of Gaga.

Color Code, "I LIKE DAT". Nicola Formichetti's new Haus of Gaga.

The multi-talented fashion designer Nicola Formichetti has recently launched the Pop Icon Project Tokyo. The aim is to spot Japanese talents and to then try to reach a global audience.

An interesting move; not so many people in Europe or in Americas really know what’s going on in Japan; we have an approximate knowledge, and we can often dive into clichés. And it’s a shame, because amazing artists like Sputniko! reveal breaking works and ideas. There are interesting forums about J-Pop for instance, but it’s not that easy to get to know the codes, rituals.

Formichetti’s attempt is not to create a confidential, subcultural band: it’s to hit big. Following what he’s done with Lady Gaga, the Italian designer (who has a Japanese mother, between) released today on his instagram account the first music video by his new whim: Color Code.

Three energetic cool girls who will probably make us dance in the coming months.