For the development of Plan B,
we took a deep dive into science.
And in practice (we went undercover for over 1,5 years – Sherlock Holmes style;-).

We immersed ourselves into our current ‘game’:
our “traditional” way of thinking and working(what we learn at school and apply in businesses in our Western society).
Finding out what the underlying causes are;
why we do what we do and why this isn’t helping us.

To find solutions, we’ve cracked the causes.
We uncovered our deeply held assumptions and beliefs.

We found 14 causes, limitations; reasons why our current ways aren’t working.
You can see them in the image below.

It’s not that all of the ‘traditional’ aspects are totally wrong.
It’s just that they are too limited, too narrow.

We need both sides.
And the good news is: we are both already.
We just aren’t using the full potential of who we are.

We focus only on a small part and we miss important other aspects.
We need ‘supplementary thinking’.That’s what Plan B is all about: enriching the way we think and act.

From a science point of view, it looks something like this:

Yes, we know…

Some of these aspects may sound familiar.
“Yes, I know, what’s new..?”

We know you may know.
A lot of movements are already heading in this direction.

But, it’s not enough to know.
You can see things and know things
But you have to do it, to become it.

You cannot learn it by reading about it, or hearing it or screaming it out loud.You cannot learn to act different, if you don’t act different.

Act Different

So, we’ve captured it all in a way that is simple, easy to understand and actionable.
Plan B is practical: designed to immediately apply in practice.
You just DO.
The magic is in the process, in the way you act.

‘It’s easier to act your way into a new way of thinking,
than think your way into a new way of acting’
-Jerry Sternin –

You

You can change the game.

You can reshape the way you think and act. You can free yourself from conventional thinking. You can improve, grow; extract more out of yourself, your work and your life. By using the full potential of who you are.

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The Code

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