With none of the big players in the basketball shoe market such as Nike, Adidas and Under Armour wanting to license Lavar Ball's, Big Baller Brand for Lonzo Ball's rookie year in the NBA, the family has decided to release a shoe on their own and someone might have to tell them that it's a bit overpriced for someone who has not proven anything in the pros.

We'd understand if he released something around the $99-$159 ball park to get things started and to test the market. To give a perspective on how things are priced, the Lebron XIV is currently priced at US$175.

Now, here's the pricing range for the ZO2s

Sizes 8 to 13= $495 (P24,708.42)
Sizes 13.5 to 15 = $695 (P34,691.62)

The ZO2: WET- 'THE AUTOGRAPH' - BY LONZO BALL comes in a hard case with cool LED lights at a premium price of