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During the next five weeks the eyes of the world will be looking to Russia. Not for political reasons (which cannot be ruled out, though), and more so because of sports: Russia is the host of the FIFA World Cup 2018. Call it Weltmeisterschaft, mundial de fútbol, كاس العالم, 월드컵, VM, coupe du monde, svjetski kup, Ворлд Цуп, copa do mondo, ワールドカップ, puchar świata, Кубок мира, or campionato mondiale – …

We tend to assume similarity. When people look similar, dress similar, have similar cultural origins, and share similar values it is easy to conclude that they are similar in many aspects of life. This misconception can be quite prevalent among business people from North America and Western Europe. Ever since the launch of The Culture Mastery we have had many opportunities …