Why an international and powerful company decides to buy the 25% of an OTT channel?

For approximately 25 million euro, Lavazza acquired 25% of the shares of the Italian streaming service Chili. As a result, Lavazza becomes one of Chili's leading investors along with Sony Pictures Entertainment, Warner Bros, Viacom and Paramount Pictures.

How can you be sure that your users can easily find your OTT streaming platform? The answer is simple: SEO (Search Engine Optimization). According to recent studies, 80% of people search for a service or product on search engines before deciding to buy it.

So if you're not already optimizing your platform to be indexed on search engines, you miss something very important.

Building and deploying an OTT solution is a costly, time-consuming process in an industry that is quickly evolving. Not only are technology requirements rapidly changing, but viewer preferences are becoming increasingly fickle as the definition of TV has come to encompass any screen at any time. However, OTT has become a critical part of any video offering today, and the market favors companies at the leading edge of video innovation.