SES Chicago to Offer “Small Business Track” that Will Help Small Businesses Integrate SEM into Business Strategy

Track
will contain three core sessions and will take place at SES Chicago,
Tuesday, December 8; SES Chicago to run from December 7 through
December 11

Chicago, IL (PRWEB) November 30,
2009 — Attendees from small businesses will have something to Tweet
about this December at SES Chicago 2009. On December 8, SES Chicago
will be featuring a “Small Business Track” consisting of three panelist
sessions and one sponsored session from Google, Inc.

This track will cater to small businesses looking to increase their marketing ROI through Social
Media, SEO or SEM campaigns. The sessions, Small Voices, Big Impact:
Social Media for the Little Guy, Search on a Dime, and Turning Simple
Change Into Big Profit are all taught by well known leaders and experts
in the search industry. Attendees to any or all of the sessions on this
track will find that the techniques they learn on this track will
translate into a potentially huge opportunity for marketers.

“Small businesses are the heart and soul of the SES conferences,
and the Small Business Track is one of the most important series of
panels at SES Chicago,” said Matt McGowan, Vice President and Publisher
for Incisive Media’s Interactive Marketing Group. “Attending SES
Chicago could tremendously help out small businesses in terms of online
visibility, site traffic, and business profitability. Effective
application of the skills discussed in our Small Business Track could
increase the relevancy of small businesses many times over. The sky is
truly the limit!”

The Sessions

All sessions in the Small Business Track take place on Tuesday, December 8.

Small Voices, Big Impact: Social Media for the Little Guy
(10:30am-11:45am), led by Stoney deGeyter of Pole Position Marketing,
will cover how a small business with a small budget can use social
media to conduct market research, organize focus groups, and build a
consumer base without spending a dime.

Search on a Dime
(1:00pm-2:15pm), led by Jennifer Evans Laycock of SiteLogic, will go
over the tips and tricks on how a small business can maximize its
exposure through organic search, paid search and local search without
overspending its budget.

Turning Simple Change Into Big Profit
(4:15pm-5:30pm), also led by Jennifer Evans Laycock, will review a
number of simple changes to either organic search or paid search
campaigns that can dramatically increase both traffic and conversions.
This panel will also share free tips and tools on cheap and easy
campaign testing.

About SES
Incisive Media’s Search Engine Strategies
is a leading global conference and training series focused on search
engine optimization and search engine marketing. Other Incisive
resources for interactive marketers include ClickZ.com for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch
which provides news and information about search, analysis of the
search engine industry and tools for improving search marketing
effectiveness.

Want to stay on top of the latest search trends?

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