*****The beats a more amped up version of "How Deep Is Your Love" and Rihanna's inclusion on the song could almost be done with any female singer with the amount of vocal enhancement added to the track. Despite those criticisms, I can't seem to stop myself from listening. Great track to start the summer with.

****I refuse to believe that this is Rihanna, I think it's a computer program that is imitating Rihanna. Naturally not as good as WFL and sounds like it tries to go to the same place but the chorus fails to deliver as does the bit directly after the chorus with fake 'Rihanna' making the you noises. <br><br>But it is better than the Anti tracks I have heard so yay for nice Rihanna in 2016.<br><br>Also 10 weeks at #2 in New Zealand :O poor Calvin & Rihanna. Senast ändrad: 25.08.2016 12:08

***I'm often interested in the relation between marketing and the product in question. The goal is to bring in as many consumers as possible while maintaining a trust with those consumers so negative feedback doesn't cause the publicity to backfire. So it's interesting when such marketing feels disingenous, though not in any way that actually affects anyone.<br><br>What comes to mind for me is Roald Dahl's "Charlie and the Chocolate Factory". A beloved children's book which has twice been adapted into a major feature film. The first one was directed by Mel Stuart and the second one was directed by Tim Burton. But there's a very easy way to disambiguate between the two because the films don't have the same title. The 1971 adaptation was actually titled "Willy Wonka & The Chocolate Factory", which was essentially because the film was bankrolled by The Quaker Oats Company who were using the film as a promotion vehicle for a new chocolate bar. The film had an underwhelming box office result on initial release and the chocolate bar failed. The story of the development of the film is actually a bit depressing; it started with Mel Stewart's daughter asking him to make a film out of the book she loved, and Dahl was going to even write the screenplay. Then beaurocracy takes over and we have actors turned down for roles for not being famous enough, and Dahl taken out of the picture with a story that alters from the book put in place. Roald Dahl hated this film.<br><br>The thing that's always intrigued me is that the changes in screenplay put in scenes that particularly relate more to Charlie. Namely the fizzy lifting drinks scene*, but then the whole Slugworth side-plot, while actually orchestrated by Wonka (apologies for the 45 years later spoiler alert), is separated from him for the majority of the film. Meanwhile, when Tim Burton directed it, the most apparent addition to the film is an interspersed backstory for Wonka relating to his father. When you consider the two, it seems silly on the surface that the titles aren't switched.<br><br>This is how I feel about "This Is What You Came For". It's the second publicised collaboration between Calvin Harris and Rihanna (well 3rd really), and they're subject to the same situation as the Wonka films. Crediting for songs often concerns behind the scenes discussion and tends to relate to who has the most ownership over the song, or has the most stock in it. In this case it's simple, "We Found Love" obviously wound up on Rihanna's album (and later Calvin's but it was more just a tack on at that point, being a year late), and I assume "This Is What You Came For" will end up on a Calvin Harris album and not a Rihanna one, which makes sense thematically as this doesn't really sound like Rihanna's current musical direction, and timing-wise, I'd sooner expect a new Calvin Harris album off the back of this than a Rihanna album.<br><br>This is also convenient because it feels like the most effective way to market the two tracks at the relative times. Flashback (ayy) to 2011 and Rihanna's having one of her many imperial phases on the charts, while Calvin Harris is only just starting to mobilise beyond the UK Charts. There's no doubt in my mind that "We Found Love" would have gotten less attention at the time if the crediting were reversed, at least certainly so in the US.<br><br>Go to 2016 and roles are slightly reversed. Rihanna is of course still very dominant on the charts, but Calvin Harris has clearly come a long way in that regard to the point that he can take a claim for the top. Particularly as streaming takes a bigger chunk of the market, and Calvin is particularly dominant on the format. When he releases a new single, it shoots towards the top worldwide. This is not foreign to Rihanna of course, but her recent release strategies have seen random singles chucked out frequently. Some are successes, some are not. And it's so frequent that I feel a new Rihanna single isn't quite as buzzworthy as it might have been before. So I feel like from a marketing perspective, it makes the most sense to put Calvin Harris's name at the front of this.<br><br>BUT, when you listen to the songs it just doesn't add up to me. "We Found Love" is practically characterised by its larger than life electronic breakdowns, the kind that I feel Calvin has been trying to re-create the magic of ever since (looking at you "Blame"). Rihanna almost feels like just another instrument in the song. Most of her singing has very little pitch modulation, and a lot of it has her staying silent while Calvin Harris does his thing. "Where Have You Been" which he's not even credited on is much of the same in that regard.<br><br>This is all absent in "This Is What You Came For", which sounds like it's ready to pounce on a massive drop, but retreats at the last moment to a more relaxed state. And here's the thing: Rihanna's there the whole way. There's no instrumental breakdown in the chorus or bridge, the vocals are there from start to end. 'you-u-u-u-u' might not be substantial, but it's there. I've even found it to be the most likeable thing in the song, just hitting a nice spot to groove on.<br><br>In short it's acceptable but doesn't feel like a Calvin Harris song.<br><br>*I often wonder how many people think that part is actually in the book. It's even been subject to parody which makes it believeably fit in

****This is certainly not what I came for. Judging by that rather shady first sentence, one would expect that I really do not like this. I do though. But to say it's a disappointment would be an understatement. <br><br>Calvin Harris is, after all, my favourite artist of all time according to a list I made last year. It still feels weird to call him that but it's hard to award that to anyone else so yeah. Calvin and Rihanna have good history together, with "We Found Love" being my favourite Rihanna track. I was expecting another great track when I heard of this collaboration, but instead I get a watered down pop hit? For that reason I'm surprised it was so huge, because it did not sound like it had enough to stand and get to that level. It has some good qualities though. It's nice enough sounding and certainly catchy while it does have a tendency to implant itself in my head. But at the same time, it really could've done without "you-u-u-u-u" although I have gotten used to it. And could be less watered down. Also what a boring video with too many strobe lights. <br><br>But I guess you can't always win, even with your faves. I can't really complain with Calvin getting another ARIA #1, and this somewhat righting the wrong that was "We Found Love" being a #2 peaker behind "Sexy And I Know It". I'm just glad that his next chart hit proved that he can still get high charters on my chart and this was an anomaly.

******I hated this the first month it came out, that "you" part killed any excitement this had going for it, although I did like the melody on the verses. However, this was a massive grower, becoming one of my favorite songs of the year. It really came alive in a club setting. <br>The euphoric bridge is the best part of the song and I love how the last chorus was arranged and although I wish the rest was arranged like the last minute at least this means I have to sit through the first part of the song and this did the trick.

****Good song but I think the lyrics are written quickly with all of that you parts repeating like 100 times or even more. However I am positive on Rihanna's vocals and even the melodySenast ändrad: 15.03.2017 04:25