Author: Alexander

Search Features This document summarizes the Search features and experiences that help Google Search users find, use, and take action with your creative content, your business and its offerings, or your listings. These experiences fall into these broad categories:

Map the buyer journeys associated with each of your personas, outlining what they will be looking for during each stage. Identify keywords that they will likely use along the way and the types of content that they will likely be seeking.

Rich cards are a new Search result format building on the success of rich snippets. Just like rich snippets, rich cards use schema.org structured markup to display content in an even more engaging and visual format, with a focus on providing a better mobile user experience. Evolution of search results for queries like [peanut butter Read More

What would social media be if you couldn’t know what your friend had for breakfast? Specifically, a photograph of french toast and an English muffin, selectively filtered, carefully cropped and hashtagged “#riseandshine,” for your viewing pleasure. Aesthetically, your simple bowl of cereal on that same morning does not compare to the snapshot of a sophisticated Read More