A business / marketing Plan for "fixed geared / road" bikes -- 2

Background: We are starting a new company with a new brand in "fixed geared" / road bikes. Before now, we have been working for one of the earliest "fixed geared" brands in the world for 5 years and they have failed in business.

We have the manufacturing based in China and understood the world market, who our competitiors are in the world.

Since we have only been responsible for the back-end operations, like the procurement, order management, QC and logistics etc.,

We need the gudiance on world-wide marketing and how to attract buyers for our bikes, also draw away customers from our competitors.

We have seured the partnership with the factory and engaged tradekey to set up a marketing platform for us.

We have engaged desginers who would update our products twice a year as we see our products are fashionable and trendy, targeting at the late-teens to early thirties market.

We have plans to move our brand to causal wear and other X-sport items, like scooters, snowbroad etc.,

We would like you to write up a business/marketing plan so we can move forward to become a top brand in our field.

As a start-up company, we only have a limited budget and we would like to hear any suggestions from your vast experience.

We can provide you with names of our major competitors in the world and see how we could our company more successful

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My name is Neha.I have done my MBA in marketing and communication. I have an experience of more than 5 years in a manufacturing industry.
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