Cersaie 2011 Focuses on Sustainability

July 06, 2011

A three-year project has been launched to reduce the environmental footprint of Cersaie, the annual international ceramic tile and bath furnishings exhibition. Six specific initiatives have been identified, from waste reduction to optimization of energy, water and paper consumption, as well as agreements to promote sustainable transport.

The Cersaie for Sustainability project has the goal of reducing energy requirements and the production of waste, making the upcoming 29th edition of the show the first trade fair outside the environmental sector to focus strongly on sustainability.

The project will be pursued in cooperation with BolognaFiere and will implement some of the initiatives at this year’s show. For example, FSC-certified paper will be used for all publications and printed material, while the press folder will continue to be produced in an electronic format. There will also be a “green area” for publicizing the initiatives and results achieved by the sector in terms of sustainability, as well as a focus on visitor transport, which will allow attendees special fare reductions on the high-speed rail line to and from Bologna.

Cersaie 2012 will focus on water, electrical energy and waste. The waste produced in the pre-exhibition set-up stage will be monitored this year, and in 2012, a program will be introduced to encourage the separate collection of paper and plastic. This will include providing a larger number of collection points, setting up separate waste collection islands and launching an initiative to convert waste into building materials. Electricity and water consumption will also be observed at the 2011 show with recommendations on how to conserve for the following year.

Cersaie 2011 will be held in the Bologna exhibition center, September 20-24, 2011. For details, click here.