Asana - Onboarding Journey

Experience:

Life has become more easier due to the tracking apps we use daily. This includes meditation tracker, food tracker, fitness trackers, remainders, to do lists what not.

Digital era has not only made our personnel life easier but also professional life. Usually large companies use paid apps to track their work progress.

There are many small teams which use easily available apps to manage their projects. One such available app is "Asana".

‍I'm an android user and the experience i have written here is about As android app. I got to know about this app from a friend and thought to see how it works. So I installed the app.

Following are my experiences during onboarding journey:

When the app opened, it had four screens together - before sign up/login. All the four were designed with completely different colors, including logo. This quite surprised me. Only common was the typography. All four screens had message about what I can do with the app such as "Track your work. Get results."

Being a new user, I tapped on 'Sign Up' button. It took me to the page where they have two options namely "Sign up with google" or "sign up using your email address". I signed up using my email address and there was a message saying verify your email. I went back to my Inbox and verified the account by clicking on the link provided in the email. The verification link took me to the app again to fill up two fields. One was 'Name' and then 'Password'. I filled both of them and it took me to 'Add some teammates' page.

Add teammates had two options, one was "invite by email" and "invite contacts". Next screen was "Welcome" page. The welcome page had a message saying "The first place you'll want to visit is my tasks". The button "Show me tasks" took me to my tasks page and the task list.

User can create tasks by adding pictures, attachments to it. The profile picture on the top left corner pops up with your name and invite button.The app has also provision for chat, organize tasks, search my company and pending tasks check. Chat and Organize tasks initially pops up with messages of the respective functionality. But again, the screen design color is no way related to the previous design. User can filter the tasks depending on pending tasks, completed etc.

Learning:

Easy navigation and simple functionalities are more important in application design.

Suggestions:

The designer has done a great job by designing a easy to use app. Still there are some rooms for improvement.

Color consistency is very important in design. Usage of colors no way related to each other disturbs the user during experience.

Typography usage - Some buttons designed with all caps and many are not. Consistency is more needed here.

Remainder icon takes you to the upcoming tasks, which is not really needed since you have tasks page and filter in it.

Search button takes you to search my company - This questioned me "whether all user can access other companies projects as well"? if so, it leads to questions about the user/company data security.

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