Smart Outdoor

A strong promise for a new era

Because the company is developing at a very fast pace, digitalization is opening up new opportunities and the position achieved by NeoAdvertising SA on the Swiss outdoor advertising market now allows it to establish new OOH practices, Neo Advertising has identified 6 areas of excellence defining its vision and positioning as a « Smart Outdoor » company.

These axes are:

Service : we no longer believe in the traditional “service provider – customer” relationship. We wish to be committed to our clients as advisors, communication partners as close as possible to their problems and economic realities, able to offer them tailor-made services.

The product : we apply a “Less is More” strategy to all our advertising concessions – i.e. reducing the number of advertising media to focus on the most visible, premium locations so that they are real advertising displays for the brands.

Offer marketing : we pay particular attention to making our offer immediately understandable and actionable by our customers with clear USPs and benefits.

Innovation : in any form (technological, organizational, marketing, sales), we are constantly asking ourselves how we can improve our performance and efficiency at all levels of the company.

Technological expertise : we want to be at the forefront of the latest technologies to be the most relevant solution for our customers to achieve their objectives.

Sustainability : aware of our social and ecological responsibility, we are the first outdoor advertising company to be eco-certified. This certification covers all levels and functions of the company.