Portfolio Website Design Advice | Even the best product can’t sell itself, and the photography services you’re providing are no exception. If you’re trying to spread the word about your business, you’ll need to make sure you come up with a solid marketing plan. And diverse as they might be, all marketing plans include setting up a website: even a brick and mortar store will reap many benefits of a professionally designed website that showcases the inventory and displays all the important contact details in this digital day and age.

Photography websites are slightly different than your typical website, though. With a normal website, there is usually a consistent structure, which includes a header, a navigation menu, sometimes a sidebar, and usually a footer. However, when showcasing photography, the more creative you can be, while still focusing on the usability and functionality of your portfolio website, the more attention you’ll get. However, there are still some things you’ll need to take care of to ensure effectiveness! Read on to find out more.

Showcase Your Best Work | Portfolio Website Design Advice

This is a photography portfolio website after all, which means that one of its main goals is to showcase your work. However, don’t get carried away and drop pretty much every picture you ever took in your portfolio and call it a day. This is not a cloud storage, so you’ll want to go through all of your work and pick only the best examples that showcase not only your talent and skills, but also your creative vision and your area of specialization. If you’re trying to break into high-fashion industry, having a website filled with newborn pictures won’t do you much good.

Include Contact Information | Portfolio Website Design Advice

The second most important goal of your website is to boost your business and grow your client base. A potential client has found your website and they went through all of your work. Now they want to hire you! To make the process as easy as possible, you’ll want to feature your contact details on every page throughout your website. Whether it’s in the footer or the header, you want your potential clients to be able to find your contact information the moment they decide to pick up the phone and schedule a session.

In addition to the most important contact details in the footer or the header of each page, such as your email address and phone number, you’ll also want to consider setting up a separate contact page with a contact form your visitors can use to contact you without ever leaving your website. Another great thing about contact forms is that you can determine required fields and information potential clients need to provide you with, which will make the message that much effective.

Simplify Navigation | Portfolio Website Design Advice

The last place where you want to showcase your creativity is the navigation bar. People are used to seeing the navigation bar at the top of each page, so give them that! Don’t make it hard for your potential clients to get from a point A to a point B – instead, simplify the navigation so they can focus on your pictures instead of wasting their time trying to figure out how to navigate your portfolio. Include only links to the most important pages, and you can tuck away the links to less important pages in the sidebar or a secondary navigation bar.

Less Is More | Portfolio Website Design Advice

Your work should take the center stage, not the design of your website, which is why you’ll want to keep it simple. A cluttered design will only detract from your message and frustrate your visitors. To ensure simplicity, you’ll want to limit your selection of colors and fonts, and use them consistently throughout the website. For example, having a color scheme that consists of 2-3 colors and a call-to-action color is more than enough. Any more, and your website will start looking cluttered. Same goes for fonts as well: the human eye finds it difficult to scan multiple fonts at once, which is why you’ll want to limit the selection to ensure readability.

Show Some Personality | Portfolio Website Design Advice

You’d be surprised how many photographers overlook the importance of the About page. Think about it – photographers hold a great deal of trust and you want your clients to feel comfortable doing business with you. Having a well-thought-out About page can help your visitors get a better idea what you’re like in person and a feeling like they already know you long before they actually meet you. So, leave out the corporate mumbo-jumbo and let your personality shine through!

Tell Your Visitors What You Can Do For Them | Portfolio Website Design Advice

Your job is to make it obvious to your potential clients what you can do for them and why they should get it from you! In addition to showcasing only the pictures that represent your area of specialization, you’ll also want to set up a page that lists all the services you’re providing and the pricing packages your potential clients can choose from. This way, they’ll have a much better idea what to expect when working with you, as well as what your prices are like, which will save you tons of headache down the road.

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Testimonials

I had been following Media Novak’s work for a while now and was always impressed with their logo work. The logo designs they came up with based on my wishes for what I wanted it to look like were above and beyond what I had imagined. The process itself was smooth and so easy. I gave input and they took it on board and applied it to the next design. I would highly recommend them any day!

Chantal Lachance-Gibson Photography

I cannot begin to say enough about Mark & the team at Media Novak. Their customer service has been TOP NOTCH! They have gone way beyond my expectations and dreams and have put together a website for me that I am so proud of… I actually can’t believe that it’s mine! If you are looking for a new website or new branding then look no further… contact these guys today!

Myrick Cowart – Photographer

Thank you thank you thank you! I really appreciate all of your help and your quick replies and editing, and well, everything. I will DEFINITELY be referring your team! I love my new logo and I love that it is completely my own and completely encompasses my brand. I really appreciate all of the time and effort your team has put into this project. Thank you again and again!

Bethany Petersen – Photographer

I decided to hire Media Novak after seeing a friends logo that I really liked. I sent them my ideas but I actually preferred one of their original concepts over my own ideas! They really understood the look and feel I was trying to achieve and I am delighted with my new logo! I found the process to be really enjoyable and smooth and emails were answered very quickly… a big thumbs up from me!

Karen McGowran – Photographer

Media Novak were helpful and listened to me as the client… never once tried to push their likes onto me… but they do offer good advice. I think what has mattered most to me was once we went live, they were very much still around to iron out little problems that only became noticeable to myself with the daily running of a website and a blog! I would highly recommend them to other businesses!

Jo-Ann Stokes – Photographer

Media Novak designed a beautiful website for me and I’m very satisfied with it. They listened to what I wanted and tailored the site to fit me and I really appreciate that. Their prices are reasonable and the quality is fantastic. I would highly recommend this company.

About Us

MediaNovak is a creative design agency that specializes in web design, online marketing, graphic design and corporate identity solutions. We started our company with some basic ideals—offer our customers exceptional design, while delivering a positive customer experience.

These ideals have helped grow our business and drive customers to our door. A majority of our business comes simply from “word of mouth” referrals—one customer telling another of the experience that we offer here. We consider this the ultimate compliment.