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Lawyers in the Beehive State are trying to polish up their image.

The Utah State Bar has launched a public information campaign to let people know about the productive role attorneys play in the community. And they've taken to the airwaves, producing four 60-second radio spots being played on KSL, KODJ, ESPN, KSFI, KUBL, KZNS and KONY in St. George.

Bar president Lori Nelson said in a statement that the state's 10,000 lawyers and judges perform a vital role in society, from instilling justice to providing pro bono legal help.

"The goal of this campaign is to shine a light on the public service provided by Utah's legal professionals," Nelson said. "Lawyers build strong partnerships, business, products and projects; help people mediate and negotiate; and seek solutions for everyday problems and opportunities."