The fundraising effort spurred by the prank stands at more than $36,000 from 1,200 individual donors as of Friday afternoon, MIOCA president and founder Pam Dahlmann said.

Funds will be used to further advance MIOCA's mission, which promotes saving women's lives through the early detection of ovarian cancer and improved treatment outcomes, community outreach, education, advocacy, resources and support throughout Michigan.

The campaign started by Michigan State University Alumni Association executive director Scott Westerman had originally sought only to match the estimated $3,000 to $5,000 spent by the University of Michigan athletic department on the skywriting.