Archive for July 2008

What is SEO Pakistan? Is it some kind of label or designation? No not at all. It is a term which refers to people/companies providing SEO services in Pakistan, or outsource their services as SEO consultants. The search engine industry has yet to pick up pace here. Pakistan is one of best BPO targets of the world with Pakistan government projecting IT workforce at 133,000 which growing at impressive rate of 20,000 a year.

Believe it or not, search engine optimization or SEO has become the defacto principle in converting world wide prospects into customers. Be it local search or universal search, or organic or paid, the first thing a person logs in to its PC is his/her inbox and then search engines.

You will find a multitude of web development and designing companies in Pakistan but finding a firm providing good SEO services in Pakistan would be like finding needle in a hay stack. Many individuals choose SEO freelancing. Its haggle free (lowest in my opinion), independent and you get to keep all the benefits (monetary of course).

Hoping that one day SEO in Pakistan would be as good as top industries and more and more newcomers would be entering this highly “un-certain” and “challenging field”.

We have encountered this seo local, seo for local sites or seo for local market so many times that we felt obliged to create a post dedicated to this subject. Before writing a detailed post in future, he post would give you an over all picture of this important topic.

Issue: What is “local search engine optimization” or “Local SEO”?

In simple words when your SEO campaign is targeting a specific GEO location it means you are performing seo for local market. The search engine optimizatin process is exactly the same but with some things added or modified. Before embarking on such project make sure:

Choosing Keywords: You select keywords which are locally targeted. For example, if your project is about “plumbing services” for a specific, country, city, or zip code, try using the name or zip code of that location in the suffix or prefix of the keyword. Which means your keyword “plumbing services” should be “plumbing services boston”, “boston plumbing services” or “plumbing services 83345” etc.

Include complete address, state, city and zip in the copy of your webpage. If clearly visible this could result in really good coversions

Optimize your titles and meta descriptions for those loca keywords

Try submiting to directories having “regional” categories like DMOZ

We havent touched the subject of local PPC (pay-per-click) in this post but would defintely discuss that in future posts. In our next post we would discuss SEO stakes related to getting “.com” versus “.co.uk” or any other country targeted campaign.

Your feed back is much appreciated,

Thank you

Issue: Should I target “.com” or “.co.uk” or “.com.pk” or any other GEO centric domain name?