customer lifecycle

Today’s consumers are demanding: they have become more unforgiving of a poor customer experience and expect interactions on their desktop and mobile devices to be responsive, intuitive,
and easy to use. Marketers understand that delivering the most relevant experience is the key to gaining continued satisfaction and loyalty from their digital consumers. Oftentimes, however, when it comes to marketing to consumers there are two dynamics. On one hand you have what consumers say they want out of a customer experience. On the other hand, there is what they actually receive. What they want are experiences that are personalized, contextually relevant, and consistent— regardless of online or offline channel or lifecycle stage. What they too often get, however, are experiences that are disconnected, not contextually relevant, and inconsistent across channels and lifecycle stages.

This report highlights the strategic value of a next generation web content management system integrated with lead scoring, email marketing, customer relationship management, and web analytics. The report links the technology and practices of Best-in-Class organizations to engage customers, provide personalized experiences and manage the lead lifecycle.

This whitepaper discusses the need to target outcomes and focus on building a complete, 360-degree view of your customers -- who they are, where they came from, what they do, and how you can best meet their needs.

Lifecycle marketing is changing the way companies interact with prospects and customers through the email channel. This white paper explores five common questions and some ideas on how to jumpstart your lifecycle marketing efforts.

See how the landscape of customer experience is being altered forever, as touchpoints continue to drive shifts in distribution, feedback and marketing channel control. In this whitepaper, you'll learn how making your touchpoints stronger, faster and smarter today will mean increased profits and stronger market positions tomorrow. (Plus 7 specific steps any company can take to improve customer experience today.)

Dell’s approach to PC Lifecycle management is designed to help customers make the change from IT maintenance to innovation all while controlling their PC infrastructure costs. With this eGuide IT professionals will learn how to deploy, secure, and support PCs with unparalleled efficiency leveraging Dell’s industry-leading hardware, services, and security solutions. Access the eGuide from Dell and Intel® and you will learn:
• Why IT needs to take a different approach PC lifecycle management
• The four critical stages of the PC lifecycle (Plan, Deploy, Manage, and Retire)
• How to partner with Dell to strategically migrate to Windows 10
• What solutions can help in each phase to reduce costs and increase IT productivity
• The latest security solutions to protect data and employees

AB World Foods has a highly complex supply chain, driven in part by the nature of its globally sourced and distributed products as well as by the demands of growth and acquisition. With Infor SCM Demand Planning, the company cut costs while also improving service levels.

Find out why manufacturers and distributors are rethinking warehouse management and why these best-in-class performers are investing in advanced warehouse management solutions to strengthen their competitive market positions.

Dell’s approach to PC Lifecycle management is designed to help customers make the change from IT maintenance to innovation all while controlling their PC infrastructure costs. With this eGuide IT professionals will learn how to deploy, secure, and support PCs with unparalleled efficiency leveraging Dell’s industry-leading hardware, services, and security solutions. Access the eGuide from Dell and Intel® and you will learn:
• Why IT needs to take a different approach PC lifecycle management
• The four critical stages of the PC lifecycle (Plan, Deploy, Manage, and Retire)
• How to partner with Dell to strategically migrate to Windows 10
• What solutions can help in each phase to reduce costs and increase IT productivity
• The latest security solutions to protect data and employees
Intel Inside®. Powerful Productivity Outside.
Intel logo are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries.

We all know that hybrid cloud adoption is exploding, with 80% of enterprises having at least some infrastructure in the cloud. This growth includes increased use of the internet to deliver applications, sites and services to employees, partners and customers. These companies need an internet performance management (IPM) strategy to ensure those services reach users effectively, starting with DNS.
Join Trip Kucera and Dyn VP, Gary Sloper, as they discuss the impact of cloud and internet infrastructure across the cloud adoption lifecycle. Key focus points include:
• Optimizing round trip times and latency, from time to first byte, to internet routing
• Understanding and comparing cloud service providers
• Protecting your service from route hijacks, DDoS attacks and mitigating vulnerabilities.
Watch this short Video Webinar and learn how focusing on the DNS layer can help you plan, migrate and optimize your way to cloud success!

Good supply chain management is essential to your operational efficiency, customer centricity, compliance, carbon footprint, and ultimately, your overall success. If handled correctly, your supply chain should improve customer service—along with the reputation of your brand—and boost your bottom line. But, as with many areas of business, the rules of the game are changing.
What’s changing? Well, everything. New regulations, increased buyer expectations, shorter product lifecycles, fluctuations in demand, new market entrants, more ethical supplier management, poor visibility of globalized supply chains—all these things, and more, are testing the limits of the traditional supply chain model. The simple truth is that the way things used to be done, and the solutions that enabled it, are no longer up to the job.

You’re on the hook for more than just moving prospects through the funnel and delivering leads to sales. You’re responsible for managing the customer relationship. But how does it feel to the customer when that transition takes place? All too often, the first contact with sales feels like starting the conversation over again. And for customers who have already invested time and energy learning about a company and their products, this can be a jarring experience. Great composers use consistent melodic themes over the course of a piece. As marketers, it is our responsibility to ensure there is harmony and consistency over the full lifecycle of the customer relationship. But linking the conversations that marketing and sales have with prospects depends on your ability (and willingness) to share insights that are born from data.

Enterprises are adopting more and more SaaS applications and customers are interacting with companies from an increasing number of channels. Many companies are not ready to provide the level of engagement, service and support their customers demand. New applications are added to the company’s ecosystem, but not connected with the existing applications. Customer data is inconsistent and not synced across a customer’s lifecycle.

As a marketing leader you know that each customer experiences numerous touch points with your company throughout their lifecycle. And it’s the job of marketing to ensure that each interaction has a positive impact and moves the customer on to the next stage. But how can you measure the success of your combined efforts and their impact on your customer’s lifecycle? Download our Customer Activation—Marketing With A Measurable Purpose ebook to learn more.

Connect the left and right brains of marketing to deliver the most compelling content to the right person at the right time. This white paper will help you reimagine personalization and get a holistic, 360-degree view of your customers.

As media and channels proliferate with the upsurge in digital touchpoints, we have access to massive volumes of customer data. This leads to the personalization of customer interactions that drive customer strategy as a business strategy.

An effective marketing investment strategy will help you take inventory of your current measurement framework and develop a more accurate, reliable and consistent strategy for assessing and improving the performance of your marketing spend.