Organizers announced that PalmettoPride has floated to the top as Aloft’s featured partner for 2014. “We are excited to craft this new meaningful partnership with PalmettoPride as Aloft aims to better the well-being of the community,” said Nelson.

“Partnering with Aloft gives PalmettoPride the opportunity to interact directly with a large audience and launch a new brand – the PalmettoPride Litter-Free Event,” said Sara Lyles, co-director of PalmettoPride.

PalmettoPride Litter-Free Event is a commitment to change behavior that creates litter, focusing on litter at the source – the individual. “This brand will allow us to focus on prevention and not cleanup. In order to truly prevent litter, we must as an organization and as a people change the social norms,” said Lyles.

Patriotic activities and tributes have always been a key element of Aloft; this year, Lockheed Martin is the proud presenter of the patriotic series including Color Guard Presentations, a Flag Retirement Ceremony, the Field of Honor flag display, and Hands For Soldiers care packages and gratitude notes.

Also on display, the Indoor American Veterans Traveling Tribute (AVTT) depicting Honor Respect and Remembrance of those who have given the ultimate sacrifice in defense of our country. It allows attendees to pay respect to veterans, active duty military, police officers, and firefighters; anyone whose daily job is to put themselves in harm’s way, to protect and defend our way of life, in locations around the world or here on the home front. AVTT is committed to helping our nation’s heroes, one community at a time.

Aloft 2014 will feature a Professional Slackline Competition hosted by Gibbon Slacklines. Elite slackline athletes from around the world will show off creative stunts, big air and advanced skill as they compete for cash prizes and points in the World Slackline Federation official ranking.

An interactive slackline zone will also be in place for spectators, young and old, to try the sport.

"If you're not familiar with slacklining, it's an activity for everyone to challenge balance skills while having fun. In essence a slackline is a two-inch wide portable balance beam, but the skills the athletes showcase take it to the level of extreme sport." said Jaime Pletcher, Marketing and Events Manager at Gibbon Slacklines.

Greenville Health System and Hillcrest Memorial Hospital will work with community partners to provide opportunities to get fit and be active.

Greenville Health System Amphitheater Concert Series

Friday, May 23: Hot Chelle Rae, Timeflies

Saturday, May 24: Thompson Square, Ashley Monroe

Sunday, May 25: Blues Traveler, Spin Doctors

Monday, May 26: TBA

Ticket sales will begin on April 18, 2014 at www.aloft.org. Advance tickets are $16 per person. At the festival gates tickets will cost $20 per person before 4 p.m. and $25 4 p.m. Children under 36” tall get in free with adult admission purchase. Admission includes amphitheater concert and amusement rides.

For the second year, Aloft's charitable partner is the Center for Developmental Services. This agency, located in downtown Greenville, helps parents with developmentally delayed children access the tools and resources they need to face their challenges.

This year Aloft will provide a “Text To Give” program to encourage attendees to be supportive of the 6,000 kids CDS serves.

More information about CDS can be found at www.cdservices.org

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