'Net Features : email genome projecthttp://www.websitemagazine.com/content/blogs/posts/archive/tags/email+genome+project/default.aspxTags: email genome projectenCommunityServer 2008 SP2 (Build: 31104.93)Find Publishers on the Same Wavelengthhttp://www.websitemagazine.com/content/blogs/posts/archive/2012/09/13/find-publishers-on-the-same-wavelength.aspxThu, 13 Sep 2012 20:13:00 GMT1e469e21-c924-44fa-a132-47b5d0a8ad47:21218Allison Howen0http://www.websitemagazine.com/content/blogs/posts/rsscomments.aspx?PostID=21218http://www.websitemagazine.com/content/blogs/posts/archive/2012/09/13/find-publishers-on-the-same-wavelength.aspx#comments<hr />
<p><strong>If you need help finding another newsletter publisher to partner with in order to increase your brand&rsquo;s reach, look no further than MailChimp.</strong></p>
<p>The <a target="_blank" href="http://mailchimp.com/">email marketing provider</a> has launched a new service called <a target="_blank" href="http://wavelength.mailchimpapp.com/">Wavelength</a>, which helps users find similar newsletter publishers to partner with in order to promote their business to potential customers and grow their email lists.</p>
<p>Wavelength encourages cross-promotion by allowing users to easily locate and contact publishers that share similar subscriber bases. Once a similar publisher has been discovered, users can form a relationship with these like-minded businesses and develop a plan and partnership which will benefit all parties.</p>
<p>The service works by leveraging MailChimp data. When a user activates Wavelength, it will automatically analyze a selected MailChimp email list and then locate similar newsletters from MailChimp&#39;s 2 million users and their 2 billion subscribers. Then Wavelength displays screenshots of similar publishers&#39; recent newsletters, while also keeping email addresses completely anonymous. Wavelength users can then take a closer look to see if the chosen newsletters could be a good fit, and reach out to the publishers and develop partnerships if desired.</p>
<p>Wavelength is powered by MailChimp&rsquo;s <a target="_blank" href="http://emailgenome.org/">Email Genome Project</a>, which is an ongoing effort to better understand the email ecosystem. The service is currently available for free to all active MailChimp users.</p>
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