Microsoft's robust X10 video game showcase this week in San Francisco was just the tip of the…
Read more Read more

Microsoft's work on ad-driven 1 Vs. 100 taught them several things, Greenberg said, like that lowering the barrier to entry helps to create a nearly instant mammoth community. And that advertisers don't need much convincing when the platform they're buying into has a 23 million person audience and a dream demographic.

Advertisement

"It wasn't that hard for us to convince folks" to advertise on 1 vs. 100, he said. "Now we're looking at not just doing more of that, but how do you think about new types of programming on a network of 23 million people."

"We're all over the board with ideas," Greenberg said. "I think 1 vs. 100 was one of those, we will definitely throughout the year reveal more of the innovative things we are thinking about."