A two-month-old viral blog by The Washington Post (y’know, the venerable 136-year-old newspaper and venerable 17-year-old website) seems to have tapped into the shareable content trend of the moment.

And even if viral content’s a bubble bound to burst — thanks to Facebook interrupting its business model via algorithm changes or otherwise — the Post hardly has much to lose if Know More, a Wonkblog spinoff, doesn’t work out.