WhatTheyThink today officially announces the launch of the dedicated Print Software area within WhatTheyThink.com. The Print Software section will provide relevant analysis, news, and educational content about the software that drives print businesses, from order entry through shipping and invoicing. Jennifer Matt, president of Web2Print Experts Inc., is the managing editor of the print software section.

Matt says, “The industry faces two very distinct challenges – the need to evolve into the realities of a growing online world, and the need to create operational efficiencies to remain competitive. Software plays a key role in the solution to these challenges. We have created the Print Software section to aggregate all the news, content, and analysis in a single area so that our members and the industry as a whole can go to a single place to learn how software is changing the business of print and gain actionable ideas on how they may apply new solutions to their own business problems.”

A link to the new area is located on the main navigation bar on WhatTheyThink’s web site or directly at:

“We partnered with Jennifer Matt because she’s been a valued contributor to WhatTheyThink and she maintains technology-independence in her consulting practice,” said Eric Vessels, WhatTheyThink’s President. “She will be the primary contributor along with Jane Mugford, also from Web2Print Experts, whose expertise is more focused on the Print MIS segment.”

“The effectiveness of your end-to-end business (order entry to invoice) is going to depend on your ability to leverage software tools. Buying the technology is the easy part – executing with the technology is what we want to focus on in this Print Software section on WhatTheyThink.” – Jennifer Matt, Managing Editor WhatTheyThink Print Software section

The Print Software area joins the Wide-Format and Labels and Packaging special interest sections. The linking of special topic sections gives WhatTheyThink a unique integrated approach to coverage of the global graphic communication industry.

About WhatTheyThink.com

WhatTheyThink is the printing and publishing industry's leading media organization. We offer a wide range of publications that deliver unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Special interest sections include Economics, Wide Format, Labels & Packaging, Production Inkjet, Mergers & Acquisitions, and now Print Software.

WhatTheyThink hosts webinars and live events as well as providing content through a syndication program, delivering content directly to related websites. In addition, WhatTheyThink offers a wide range of lead generation and branding programs that help print- and publishing-related companies achieve business growth.

For more information about Web2Print Experts, Inc. please contact jen@web2printexperts.com.

Commentary by Cary Sherburne

As readers of WhatTheyThink will know, Print Software and its impact on the success of printing businesses is a special area of interest for me. That’s why I was excited to see this special interest area start up on WhatTheyThink. And I was especially pleased that someone of Jennifer’s reputation, knowledge and skills will be managing the section. She has very broad experience and is good at presenting material in a vendor-agnostic manner.

I am looking forward to closely following this section and participating in discussions with our readers and contributors based on what I am sure will be highly provocative contributions from Jennifer and Jane.

I encourage you to visit the WhatTheyThink Member Center to subscribe to the Print Software newsletter. While it takes time to build a library of content, we are off to a good start. As always, we welcome your ideas on specific areas or stories we should cover.

Discussion

This is a long awaited and needed area of focus for our industry. I only have two words for anyone who doubts this: DIGITAL print. Jennifer is also a natural editor and moderator for this new section. Looking forward to learning and sharing often.