Facebook has updated their algorithm in the name of friends and family, and it could have a big impact brands and company pages. Just a few weeks after being accused of biasing Trending Topics in favor of liberal-leaning political news, Facebook came under scrutiny for appearing to show only one side of the Brexit debate. While…

The nightmare continues for New England Patriots fans everywhere… Tom Brady, star quarterback of the Patriots, faces a second chance to suffer a four-game suspension in the 2016 regular football season. This misfortune stemmed from a 2015 allegation indicating that 11 of the 12 footballs were slightly deflated at the AFC Championship game against the…

Asking the right questions is often as important as giving the right answers. Asking the right questions not only arms you with the information you need as an agency to create a successful social media marketing strategy and media plan, it gets the client thinking along the same lines as you. It helps them to…

The following article is from my Click-Z article: Right now the big story is how Facebook stock is getting slammed and mobile is going to kill its ad model. While I agree that the stock may have been overpriced, I think a lot of people don’t really understand the true potential of Facebook’s future when…

In a recent survey by 33Across, 80% of US Advertisers believe that Facebook is less important when compared to the rest of the web, which is up 23% from March. Survey respondents were across all categories, including automotive, CPG, financial services, retail and travel. Key findings from the survey include: 70% of respondents now focus…

On May 5, Facebook quietly announced a new targeting option for self-serve Marketplace ads. Now fully launched, advertisers have the ability to purchase Sponsored Stories on desktop and mobile news feeds. This really translates to mobile-only targeting, which had previously only been available for Facebook-direct, insertion order buys. Facebook’s new targeting options are currently available…

On June 5, Google announced that it will be rolling out the DoubleClick Digital Marketing platform, an integrated solution that merges display, search, mobile, video, auction buying and Google Analytics under one technology. The new platform will include the following components: 1.) DoubleClick Digital Marketing Manager: an upgraded version of the DoubleClick ad server. 2.)…

In his book, The Golden Football: Replacing Account Service with Account Leadership, Mark Schofield has done a fantastic job of providing insight and perspective into nearly every facet of agency life from that of an account management professional.

It’s that time of year again…the Boston Marathon is over, the Red Sox are back, and Bruins fans across New England are grooming their Playoff Beards. But this year the Bruins have gone digital and the Bear has been unleashed. The Boston Bruins Digital Entertainment Network (DEN) is a massive effort to increase non-ticket revenue…