Gamer Augmented Poster Debut

US, July 7, 2009 - IGN Movies is excited to present you with this exclusive first look at the augmented reality movie poster for Lionsgate's upcoming action film, Gamer! This is the first time that augmented reality technology has been utilized for a movie poster, and it's an experience that you can interact with using this new application.

Capitalizing off of augmented reality webcam technology, you can print out the i-Con seen below on a piece of paper, login to the augmented reality website for Gamer, turn on your webcam, and see the movie poster in 3-D on your computer monitor. The image keys the tech to display a 3-D image of the movie poster.

Click the i-Con to enter the world of Gamer using augmented reality!

Gamer is a high-concept action thriller set in a near future when gaming and entertainment have evolved into a terrifying new hybrid. Humans control other humans in mass-scale, multi-player online games: people play people...for keeps. Mind-control technology is widespread, and at the heart of the controversial games is its creator, reclusive billionaire Ken Castle (Michael C. Hall). His latest brainchild, the first-person shooter game "Slayers," allows millions to act out their most savage fantasies online in front of a global audience, using real prisoners as avatars with whom they fight to the death. Kable (Gerard Butler) is the superstar and cult hero of the ultraviolent "Slayers." Kable is controlled by Simon, a young gamer with rock star status who continues to defy all odds by guiding Kable to victory each week. Taken from his family, imprisoned and forced to fight against his will, the modern day gladiator must survive long enough to escape the game to free his family, regain his identity and to save mankind from Castle's ruthless technology.