Before starting, I’d like to share with you several rules of success.

Why do some ideas thrive while others die?

And how do we improve the chances of worthy ideas?

In Made to Stick, Chip and Dan Heath tackle head-on these vexing questions and reveal the anatomy of ideas that stick and explain ways to make ideas stickier.

Shortly, the book explains what makes an idea or concept memorable or interesting. Chip and Dan Heath believe that sticky ideas (and I would say, by extension, sticky PowerPoints!) have 6 SUCCES principles: