Automatically serve up digital experiences for any screen.

Creating and tracking of all the elements of a digital experience can be a demanding task. Especially when you need to design and edit a new layout for each delivery channel or screen size.

Enter experience fragment management. It allows you to create an experience once and automatically reformat it for any screen size. Dynamic media capabilities bundle channel-agnostic content and layouts into modular menu of experience fragments, which can be managed directly from Adobe Experience Manager. The technology automatically reassembles channel-agnostic experience fragments into layouts that fit any desired format, while letting you add interactive hotspots to any asset — image or video.

See what makes it work.

Building blocks
Create a grouped set of components that can be re-used to create content across variations and templates, allowing changes to populate easily.

Target your audiencesPersonalise your content by choosing what to display based on the audience. In Adobe Experience Manager, use ContextHub to define your audiences by indicators such as ZIP or post code.

Design for many channelsEnable your experiences to play seamlessly across channels by automatically creating channel- or context-specific variations optimised for various screen sizes.

Learn more about experience fragment management in Adobe Experience Manager.

See Experience Fragments in action.

Learn how to re-use elements for multiple digital experiences and create variations for mobile optimised content, social media or third party touch points in our tutorial video.