USB Flash Drives

Zach Wheeler Photography

Tags: metal,packaging,photography,white | February 4th, 2013

Zach asked to have his SWM custom flash drives come with a pure white rubberized grip. He decided on a bold
darkened font with a modest subheading. Zach also incorporated a very useful third subheading that displayed the
URL for his company. It's simple, relevant, and spot-on marketing for his photography business that gives off the
highly coveted professional, yet laid back delivery.

Zach chose to complement the metallic look of his flash drives with an equally refined display tin packaging. He
went with the same bold darkened font and subheading but included two additional subheadings that emphasized his
core photography strengths along with his contact information. We particularly enjoyed his choice in color, as it
would compliment a wedding shoot and vividly attract new potential clients.

Zach Wheeler is a professional wedding, engagement, and landscape photographer based in St. John's, Newfoundland.
His earlier work included photographing varsity athletics for Memorial University, Atlantic University Sport and
Canadian Inter-University Sport. His photography work has been featured in marketing publications for Memorial
University, columns for The Telegram, corporate webpages, online magazines and home walls worldwide.

As his Photography business grew, Zach felt that he needed to find an easier way to deliver his work other than
traditional CDs or email. Both of these methods not only lacked the professional appeal that would truly reflect
the quality of his work, but also added a sense of outmoded style to his image. Zach needed something that would be
modern and reinforce his brand identity as the same time. That's right around the time when Apple decided to get
rid the optical drive for its entire MacBook line. Without a place to put a CD, how would you transfer information?
With flash drives of course! Zach contacted us soon after and couldn't have been happier with the results. Here's
what he had to say:

Apple is getting rid of the CD/DVD and so are we! We have new USBs for our wedding and engagement couples from
USB Memory Direct!

- Zach Wheeler

The SWM custom flash drives are also one of our most popular models. The buzz comes from its simple yet functional
capless design that offers a wide range of storage capacities and color combinations. This was the perfect way for
Zach to optimize his delivery and extend his market reach.