Sam Edelman

CASE STUDY | DIGITAL MARKETING

Sam Edelman hired Revel to create their digital marketing program from the ground up in 2014 and to provide ongoing program management to achieve incremental site revenue growth in Q4 2015.

THE CHALLENGE

As Sam Edelman’s partner, Revel needed to craft the strategy for each digital marketing channel and identify necessary site improvements required for a successful e- commerce site launch in 2014, as well as to ensure program expansion beyond initial launch.

Continue program growth and improve efficiency throughout 2015 to have the best Q4 performance to date while maintaining elevated brand identity, despite a highly competitive and promotional wholesale landscape.