Tag: playbook

TechCrunchGaming in Asia may be crypto's killer decentralized appTechCrunchThe company has started expanding into China, Japan, and Korea as it attempts to capture a large market of gamer and crypto enthusiasts there, and it is building on the playbook pioneered by Uber when it launched in China in 2014. Back in March …and more »

TechCrunchGaming in Asia may be crypto's killer dAppTechCrunchThe company has started expanding into China, Japan, and Korea as it attempts to capture a large market of gamer and crypto enthusiasts there, and it is building on the playbook pioneered by Uber when it launched in China in 2014. Back in March …

TechCrunchAmazon is working with the FTC's fraud investigation against Sellers PlaybookTechCrunchSpecifically, the FTC and the Minnesota Attorney General's Office allege Sellers Playbook deceived consumers with a “get rich scheme,” marketing a system that it claimed could enable purchasers to make thousands of dollars per month selling products on …and more »

AdweekEditor's Letter: Adweek's Digital Transformation Playbook Focuses …AdweekAdweek explores how brands are shifting to go with the flow of the customer journey rather than interrupt it. Adweek. Share. By James Cooper. |…

ForbesIs Your 2018 Revenue Plan Missing This Critical Ingredient?ForbesForrester Research has been on the forefront of lead-to-revenue revolution. As the introduction to Forrester's Lead-To-Revenue Playbook For 2017 states, “Lead-to-revenue is not demand generation on steroids. It's an opportunity to create a new customer …

AdAge.comInside Target's New Marketing PlaybookAdAge.comAn endurance athlete, Rick Gomez has completed numerous marathons and half-Ironman races. He's even done triathlons. But running the marketing department of Target Corp. might be his toughest challenge yet. At a time when the retail landscape is …