The course focuses on structural packaging design, where the packaging In addition, marketing and the commercial aspects of packaging will be treated. Structural packaging designers develop 3-dimensional packaging proposals. They work in packaging companies, design firms and in the marketing. Creating the right packaging design starts with us listening to you, learning what your requirements are, what's critical, how you want your customers to respond. The Structural Packaging Design & Management program is a one-year graduate certificate designed to provide students with the skills and knowledge to.