7-Step Plan for Creating an Effective Content Marketing Strategy

by Pam Neely

“Have a plan, or plan to fail.” Ever heard that saying? It’s a tidy assessment of why strategy matters. Strategy is especially important for Internet marketers, because we can so easily and so quickly get caught up in the latest shiny new marketing trick, or bogged down in long list of cool tools. There’s nothing wrong with cool tools, of course. I love cool tools. Everybody loves them.Read the full article