Procter & Gamble's Prilosec OTC and comedian Larry the Cable Guy are teaming up this season on a Facebook-driven contest in search of "parking lot pros who know 'a better way to tailgate,'" beginning Tuesday.

Procter & Gamble once again is highlighting the benefits of many of its brands via the “Have You Tried This Yet?” program, a campaign that now is in its second year and is designed to highlight products for self, family and home.

In conjunction with the launch of Procter & Gamble’s new Crest & Oral-B Complete collection, the company released survey findings on the contributing influence of quality oral care among Hispanics, revealing the empowering effect of a nice smile.

Procter & Gamble’s Crest Pro-Health brand is looking to educate older adults about the importance of gum health during the second annual National Gingivitis Awareness Month this September by partnering with actress, author and health advocate Marilu Henner.

Responding to customer feedback, Procter & Gamble announced that it has improved its Pampers Cruisers diaper line to include improved softness, a 20% longer absorbent patch and new "Sesame Street" designs.

Pat McGrath, makeup artist and global creative design director for Procter & Gamble's CoverGirl brand, has teamed up with LeSportsac for the second year in a row. This time, they've collaborated on an eight-piece pro-inspired cosmetic bag collection.

Procter & Gamble's Charmin Sensitive was voted the best new bathroom tissue of 2011 in a study conducted by BrandSpark International and published in the Better Homes and Gardens magazine's third annual Best New Products awards issue.

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SPECIAL REPORTS

Are we in the midst of a beauty revolution? Perhaps. It is no secret that the ever-changing beauty category is all about trends, but one could argue that we are embarking on an especially interesting time in beauty as technology is changing the way consumers shop and new innovations strive to break through the noise.

In this beauty report, Drug Store News takes a deeper dive into some of the leading trends that are reshaping beauty.more ...

IN THIS ISSUE

In this issue, DSN examines PricewaterhouseCoopers' "Top Health Industry Issues for 2015;" takes you on a tour of Murad, shares beauty trends and insights and delves into location-based technology and how it is revolutionizing health, retail.Click here to view the issue.