Grocery Shopper Decisions at the Shelf?

A recent SupermarketNewsarticle shared some interesting insights into how grocery shoppers are making decisions with respect to making healthier choices.

The primary factors influencing these “at the shelf” decisions include:

Concerns about impact on personal health/well-being

Desire to know exactly what ingredients go into their food

Environmental impacts

Do not want to support suppliers that use of genetically modified organisms (GMO’s)

While the study also showed an increasing number of shoppers relying on online-only retailers, (a trend led by Millennials), they’re selecting a narrow range of products online, such as household cleaning products, and continue to buy fresh bakery and produce items in-store.

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