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New Product Launches, Expansion, and Investments are Some of the key Strategies Adopted by the Players in the Glufosinate Market

Glufosinate finds applications for many crops, such as wheat, corn, rice, vegetables, and fruits. It is also used in non-crop-based applications. The demand for glufosinate has been increasing in the last few years due to its wide range of applications such as weed control and high efficacy; it is also largely considered as a substitute for glyphosate and paraquat. The key players in this market include Bayer AG (Germany), The Dow Chemical Company (U.S.), E. I. du Pont de Nemours and Company (U.S.), Syngenta AG (Switzerland), and UPL (India). Other players include Nufarm Ltd (Australia), Jiangsu Huangma Agrochemicals Co, Ltd. (China), Jiangsu Sevencontinent Green Chemical Co., Ltd. (China), Hebei Veyong Bio-Chemical Co., Ltd. (China), and Zhejiang Yongnong Chem. Ind. Co. Ltd. (China).

New product launches, expansion, and investments are some of the key strategies adopted by the players in the glufosinate market to expand their production capacity and to increase their business portfolio in the market. This has helped market players to diversify their business geographically, strengthen distribution networks, and enhance their product portfolios. Market leaders such as Bayer AG (Germany), The Dow Chemical Company (U.S.), E. I. du Pont de Nemours and Company (U.S.), Syngenta AG (Switzerland), and UPL (India) have successfully tapped the potential markets through such strategic decisions.

Bayer CropScience Limited (India) operates as a part of the Bayer Group (Germany) and functions as a crop science company in the areas of seeds, crop protection, and non-agricultural pest control. The company operates through two business segments—crop protection/seeds and environmental science. Under its crop protection/seeds business segment, the company offers a variety of insecticides, herbicides, fungicides, plant growth regulators, and seeds. In March 2016, Bayer CropScience Limited (India) launched a new product—LibertyLink LL55 soybean—in Brazil which is a genetically modified glufosinate-tolerant. Furthermore, in September 2015, the company expanded its two facilities to produce its herbicide, Liberty (glufosinate-ammonium), and its leading weed control system for LibertyLink corn, cotton, soybeans, and canola to enhance its production capacity.

The Dow Chemical Company (U.S.) operates through business segments such as performance plastics, performance materials, feedstock & energy, coatings & infrastructure solutions, electronic & functional materials, and agricultural sciences. It markets its biologicals business under the agricultural sciences business segment through Dow AgroSciences LLC. The agricultural sciences segment offers crop protection and seed/plant biotechnology products and technologies, urban pest management solutions and healthy oils, insecticides, fungicides, herbicides, and seeds. In August 2012, The Dow Chemical Company introduced a new product called POWERCORE, which was launched in Argentina which gives an added advantage of the Latin American corn business to the company.