Tyler, the Creator – the self-proclaimed “star” of rap collective Odd Future – has gotten ungodly amounts of popularity over the last few months (partially thanks to Rap Genius). Since the early days of Odd Future, Tyler Okonma (a Nigerian nomenclature) has had several personas – but in the course of his rise to fame over the last few months, even more have emerged.

Thurnis Haley was a recently established meme on Odd Future’s tumblr. Thurnis Haley is a golf loving “about 53 year(s) old” man, who indirectly promotes Tyler’s upcoming release of Goblin. Based on the therapeutic beef discussed below, I’m guessing this is Tyler grasping for a father-figure.. Thurnis has appeared in four videos thus far, all of which can be found on the OFWGKTA youtube page.

Unicorn / Table:

Tyler explains these nicknames – used in the song “Golden” – in an MTV interview:

When people say you can do whatever you want, I really thought that shit was corny, until this moment right now. Like, that’s when I say, ‘I’m a fucking unicorn,’ people are fucking confused. I’m a fucking unicorn, and you’re not going to tell me I’m fucking not. I’m a fucking table. I’m a fucking table, and you can literally be whatever you fucking want, as long as you believe that’s what you are

I can be what I want!

The Devil:

Tyler calls himself the Devil and occasionally “Satan’s Son,” which would make him the anti-Christ. While Tyler is not actually the devil (at least I hope not) his self-proclamation is due to the conflict between Tyler, the Creator and Wolf Haley.

Wolf Haley:

Tyler’s consciously-modeled counterpart to Eminem’s “Slim Shady” – this is his Freudian Id – his anti-social persona run amock.. Wolf is a rebel who just doesn’t give a fuck. Unlike Tyler who doesn’t smoke weed, Wolf says “Fuck rolling papers, I’m a rebel, bitch, I’m ashing blunts”. Haley’s evil ways stem from accepting the devil as a father-figure to replace Tyler’s lack of an actual father.

Wolf Haley is a voice in Tyler’s head, his self-described “evil, white alter-ego.” Tyler described the song Yonkers as being a back and forth debate between he and Wolf.

Ace, the Creator

Ace is Tyler’s persona under which he produces and makes beats. This is his alpha-male quant persona – the Superego to the Wolf Haleyan “Id” if you will.

Tyler – errm, “Ace” – has produced every Odd Future release to date, and (other than for Radical) Tyler has “created” just about every beat from scratch – no sampling required.

Tyler, the Creator

Tyler, the Creator is Tyler’s stage name, as well as the name under which he raps. Thus far, Tyler has two releases under the name – his 2009 release Bastard – a minor commercial success met with much critical acclaim – and his first official album release, Goblin.

Tyler’s next album is scheduled to be called Wolf (guess who is gonna take center stage?)

Dr. TC

Tyler, hi, i’m Dr. TC and I’m guessing your teacher sent you here to talk because you were miss behaving. It’s going to be three sessions: today, tomorrow, and Wednesday. So tell me something about yourself…Well look, if you don’t talk, these sessions are going to go kind of slow…

The three sessions are Tyler’s three albums: Bastard, Goblin, and the not-yet-released Wolf.Bastard takes us into Tyler’s past and discusses the root of his problems, his lack of a father figure. Goblin then takes us deeper into Tyler’s mind to talk about the man who is “morphing into a Grammy-winning, schizophrenic orphan.” And only Tyler knows what Wolf will bring, but one can only assume that Wolf Haley will be the focus (possibly fully taking over Tyler’s mind?).

On Bastard, Tyler’s therapy session focuses on the critical theme of the album: Tyler’s absentee father.

Dr. TC returns in Goblin to help Tyler understand himself. He asks Tyler to tell him “what’s been going on” because it has been a long time between sessions (even though Dr. TC said it was going to be three sessions in three days). Tyler talks about his new-found fame, that came with the help of Kanye’s tweets, the critics calling his music horrorcore without actually listening to the words, and how he is finally over his father (or lack there of).

Tyler’s birth name is Tyler Okonma, Okonma being his birth father’s name. Tyler is in effect, a “Bastard,” making the title of the album perfectly fitting. Tyler makes constant references to his father’s absence throughout his music:

Thebe Kgositsile, aka Earl Sweatshirt, is Tyler’s best friend, and Tyler often calls him his brother. Tyler never intended for Earl to be found (by far the most famous Odd Future meme as that of Earl Sweatshirt’s absence), but it was bound to happen sometime:

On “Golden”, Tyler’s intense argument with Dr. TC ends in the doctor calling security; Tyler is sent to a mental hospital. While in the hospital, Dr. TC talks to Tyler in a scene reminiscent of Fight Club’s ending: