Sunday, May 1, 2011

CNN's Royal Wedding/Nielsen Fast National Data for Friday, April 29, 2011:

* CNN's coverage of the Royal Wedding (4:00a-10:00a) delivered 1.662 million total viewers and 714k P25-54, up 473% and 500% over the prior 4-Friday performance, respectively.

* CNN was top rated in both total viewers and P25-54, topping second-place FXNC by 7% among total viewers and 52% among P25-54. CNN also out-performed third-place MSNBC by 164% among total viewers and by 146% among P25-54 (4:00a-10:00a).

* This is CNN's best 4:00a-10:00a P2+ delivery since the day after the 2008 Presidential Election (November 5, 2008) and its best P25-54 delivery since news of the Japan earthquake hit last month (March 11, 2011).

* Piers Morgan's special coverage of the Royal Wedding (8:00p-10:00p) delivered 1.286 million total viewers and 397k P25-54, up 121% and 139% over prior 4-Friday performance, respectively. This represents CNN's best 8:00p-10:00p among both P2+ and P25-54 since March 20, 2011 (start of crisis in Libya).

* Anderson Cooper's Royal Wedding Special (10:00p-12:00m) delivered 940k total viewers and 331k P25-54, up 43% and 40%, respectively, over prior 4-Friday performance.This is CNN's best 10:00p-12:00m P2+ and P25-54 delivery since April 8, 2011 (Congressional Budget Deal reached).

CNN's Cume Delivery (4:00a-10:00a):

*CNN registered a total audience cume delivery of 9.634 million, up 152% over its prior 4 Friday average, and 4.056 million P25-54, up 180% over cume delivery achieved the prior 4 Fridays.

5 comments:

Anonymous
said...

Finally, CNN got it's act together. Bin Ladenhas be captured and killed. For some timewhen it was apparent that a huge nationalsecurity matter was rising CNN was wasting time on Donald Trump. That circus needs to end as of tonight. CNN should not have evendone anything on Donald Trump knowingthat President Obama would have a latenight statement from the White House.CNNneeds to make sure nothing like this happensagain. How is that the silliness of DonaldTrump took precedence over the deathof Bin Laden ?

CNN really needs to knock it off with theObama is weak junk. Same thing goes forthe people saying he does not love theUnited States. Obama knows what he isdoing and this just shows he is capable ofhandling several matters at once. Don'tever put Obama and Trump on the samelevel. The President is out of Trump'sleague and CNN needs to respect that.

Please be fair to Wolf Blitzer & John King.They were the best tonight. I agree it wasa mistake for CNN to put Donald Trumpin the newscast. Did CNN not get thatthis was serious for the first 15 mins.CNN just misses the boat all of the timewith President Obama.

I am not surprised at this press release and 4 million viewers is highly exaggerated.The cablers shared approximately 2.5 million viewers in total.CNN probably also beat FOX NEWS tonite in the Bid Laden death report. Wolf was on, along with John King and Ed Henry...their top brass.Fox News had Geraldo Rivera. Nothing else need be said.