Mastering Search

Search engine optimization remains one of the most powerful digital ways to increase visibility and drive new visitors to your Web property.

Each year there are new trends that arise and its important for businesses and professionals alike to analyze these trends in order to figure out where the markets are heading and what the next trend might be. A recently released report...

:: By Travis Bliffen, Stellar SEO :: If you are a regular reader of Website Magazine you have likely seen one of our previous articles discussing Barnacle SEO . You see examples of this all the time and probably don’t even realize...

:: By Travis Bliffen, Stellar SEO :: Most Web professionals have heard of the potential SEO benefits of including a blog on their websites and updating it regularly. After talking with countless business owners though, it became apparent...

Ordering food online has become a staple of many consumers' regular Internet activities and with Bing’s newest update the process has become much quicker. Bing has recently announced a new feature on their search engine results...

:: By Aaron Agius, Louder Online :: Want to succeed online? It’s pretty much universally agreed upon that, to do so, you need to appear high in Google’s organic search rankings. Unfortunately, this is getting more difficult...

:: By Travis Bliffen, Stellar SEO :: As a business owner, marketing director or anyone who has a say in how your marketing budget is allocated, it is important to understand which channels will yield the highest return and what the...

:: By Travis Bliffen, Stellar SEO :: Many of you are familiar with the positive impact that SEO can have on your website and more importantly, on your ability to generate leads and sales online. While you can’t deny the importance...

By David Meade To create high-value transactions that result in large profits, companies need to create buyer personas, and that responsibility may fall on SEOs and copywriters. In this briefing, we’ll cover the main points one...

:: By Travis Bliffen, Stellar SEO :: As you sat down with your team at the end of 2014, I am sure that many of you made plans to decrease the number of customers you have and cut your profits in 2015. Decreasing conversion rates, driving...

While Yahoo and Bing have recently gained ground on Google’s search traffic, Google is still the be all and end all when it comes to Internet success. With Google’s reach spanning the globe, many companies have designed...

Roughly 60 percent of all time spent on social media is on smartphones and tablets and with nearly a half a billion mobile app users ( as of last count ) for Facebook alone, businesses would be wise to cater to that audience in every...

With trillions of searches made on its network, Google knows a thing or two about how to present information, evidenced by the increasing presence of the Knowledge Graph. This gradual takeover of the Knowledge Graph, an actual "knowledge...

:: By Travis Bliffen, Stellar SEO :: Regardless of what you may have heard, inbound links are still one of the most important ranking factors. Earning links that your competition cannot easily recreate will give you a competitive edge...

By Marcus Howling, Web Talent Marketing Since the beginning of the online information age, companies have relied on one thing to grow their business. Search engines have also relied on the same thing to help them grow and provide users...

While Google still dominates the world of search, the recent success of Bing and Yahoo have proven Google may not have the stranglehold on search that it once did. With the hopes of building on their recent success, Bing Ads has announced...