“Indiegogo empowers people all over the world to raise money for whatever they’re passionate about,” Danae Ringelmann, co-founder of Indiegogo, toldMashable. “Education is a huge component of empowerment, which is why we publish ourInsights series. There’s no one way to have a successful campaign in 2013, but having a high “gogofactor” [the algorithm that measures campaign and community activity] means your campaign is thriving.”

Indiegogo regularly shares insights, tips and tricks with its users to help them create better and more successful campaigns. “It’s exciting to see that our 2012 data shows our customers are listening,” Ringelmann said.

Here are Indiegogo’s 2012 highlights:

Campaigning

Campaigns appear to have garnered more support in 2012, raising an average of 20% more than projects did in 2011. Successful campaigns took an average of 11 days to prepare for their launches. The most successful campaign, “Let’s Build a Goddamn Tesla Museum,” raised an Indiegogo record of $1,370,461 in total funding.

Indiegogo campaigns also seem to have had shorter funding periods in 2012 — core campaigns ran an average of 49 days, as opposed to 60 in 2011, and successful campaigns ran for an average of 39 days.

Community

In addition to more money raised, the generosity of the Indiegogo community seems to have increased in 2012, too, with 33% of all contributed dollars deemed “altruistic” dollars (contributed in excess of perk amount or without any perk). This is compared with 23% in 2011.

Surprisingly, 14% of campaigns had a single contributor refer more people to the campaign page than the campaign owner.

Campaigns had an average of 1.7 team members, whereas 2011 campaigns had an average of 2.2 team members. In July 2012, co-founder Slava RubintoldMashablethat if a campaign has four or more people on its team, it will raise 70% more money than a crew of one.

Through Indiegogo, 45% of campaigns received contributions from people in more than one country (57% of successful campaigns).

Campaigns received an average of 42 more likes or shares onFacebookthan they did in 2011.

Videos

Indiegogo campaigns with videos will raise 114% more money than those without, and 64% of core campaigns included videos in 2012.

Campaigns with videos less than five minutes long were 25% more likely to reach their goal than those with longer videos.

The average length for a campaign video was three minutes and 27 seconds in 2012. Successful campaigns had an average video length of three minutes and 11 seconds.

Core campaigns uploaded an average of six pieces of media to their galleries in 2012, as compared to five in 2011.

2012 in Review

Indiegogo also compiled several lists of notable campaigns throughout the year:

Top Campaigns: The most successful campaigns based on the “gogofactor” algorithm, including the Tesla museum, the Karen Klein campaign andBugASalt, a salt-shooting gun to kill flies.