That's according to Activision Publishing's CEO Eric Hirshberg. And yes, he's being serious.

"The Call of Duty franchise is a force of nature. I think it is the closest thing this generation has to a Star Wars," he told IGN. "I think it's unique and bigger than any musical act or any movie franchise in that capacity."

Normally I scroll right past any statement that basically reads "publisher thinks publisher's game is awesome", but this? Too much. Both Modern Warfare games have been big hits, sure, some of the biggest of the decade, but the closest an entire generation has to Star Wars?

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Unless he means it's like Star Wars in that the original (IV-VI) was awesome, with the follow-up (I-III) a disappointment to all but the most hardcore of fans...