Why London?

London's West End is a location which has many unique features which bring prosperity, resilience and opportunity to the local economy.

We focus on central locations close to a renowned concentration of world-class attractions which, together with unmatched shopping and leisure choices, attract huge numbers of domestic and overseas visitors.

Fifth largest city in the world by GDP

Largest city in Western Europe in terms of population and GDP

One of the largest financial centres in the world

Generates 30% of United Kingdom GDP

Current population of 8.9 million and growing

A multicultural city – 300 languages spoken

Circa 55% of population under 35

Attracts more international visitors than any other city in the western world

An extensive and growing public transport network

Unrivalled variety of heritage and cultural attractions

Why the West End?

Estimated 200 million visits annually

Over 3% of the UK GVA produced with the City of Westminster

19.8 million international visitors per annum

700, 000 working population across the borough of Westminster

Large resident population

Favourite destination for Londoners and twenty million people in southern England who are easily able to visit for the day