Category : Tag Management

Digital marketing has now become a little less than rocket science and the marketers have to deal with a lot of new technologies and disruptive changes while bringing in new customers at a high ROI. This requires the use of right technologies and tools that can help marketers react to change quickly and generate better results each time. In an earlier blog article, we had discussed tag management, its importance, and some general benefits it offers to IT experts, analytics teams, and marketing managers. Tags are an essential part of any digital marketer’s life as they have to be implemented and managed for all kinds of software packages used for digital analytics, personalization, retargeting, affiliate marketing, and so on. 87 percent of digital marketers believe that tag management is key to their online success (source: eMarketer). In this blog, we would like to explore some practical benefits that tag management can bring, especially for the modern digital marketer.

Page load timing is one of the most important factors in website design and implementation, and every millisecond can have a big impact on how your visitor perceives your website and brand. A slow website will turn-off visitors immediately and make them bounce. We have observed many times that companies start off with a good,
clean website that performs well but as the company grows, the website goes through a lot of changes, the addition of third party tools for different activities and features, irrelevant tagging, broken codes, and so on. These might cause the website to slow down significantly.

With the exponential growth in the digital world, most organizations are now using various types of digital marketing solutions and techniques simultaneously. They make use of complex enterprise analytics solutions to make sense of data and strive to optimize their analytical and digital marketing capabilities. Tag management is a crucial technique that can help companies collect more accurate and standardized data from a variety of sources, and increase website performance. It enables analysts to better govern their analytics tools and tests. A tag is typically the first place to start when dealing with digital analytics, so here are some details on what tag management is all about.

The goal of every marketer to is deliver a digital experience that will drive user engagement, lead conversion and, ultimately, the bottom-line. To create a digital experience that will deliver the desired results, the marketer needs to understand his target’s habits and expectations. A tag management solution (TMS), such as Tealium iQ, can help marketers achieve this objective.

The services make it easier for companies to manage their tag management solution and keep the data analytics-ready for accelerated and integrated digital marketing.

Nabler, a global digital analytics company, now offers end-to-end tag management services to help companies reduce their dependency on IT teams for transferring and managing their marketing and analytics tracking pixels to a Tag Management Solution (TMS).