We pretty much use hashtags every time we want to post something on social media in order to make our content more discoverable. We also use it to search for content and engage with others. But how did hashtags start, why do we need them and are they used the same way across all social platforms?

Employees are one of the most untapped resources that marketers have today, and many companies are nowhere near realizing their full potential. According to Pew Research Center, an average individual has around 200 friends on Facebook. This being said, if 50 employees shared company-related content with their 200 friends, that’s 10,000 people. Do we have your attention yet? This is what employee advocacy is all about, and once applied correctly, it can offer a myriad of opportunities for companies.

Ever since its conception, the virtual reality (VR) has been evolving more and more, technologically and therefore with the content produced;

In 2014, Oculus was brought by Facebook and Google cardboard has also been launched. Then you have every major (and not so major) manufacturer – mainly the smartphone industry – creating VR gear: Samsung Gear, HTC Vive, LG 360 VR.
Needless to say the gaming industry is in the VR race too, PS4 being the first to start with the PS4 VR.

Many companies that were absent from the social scene were amused about how much they didn’t know about their customers and performance. With social media, companies are mending the gaps between themselves and their customers and humanizing their approach in communicating as opposed to previous marketing and advertising efforts.

Social Media Marketing (SMM) and Search Engine Optimization (SEO) go hand in hand in many ways. When building your strategy, both complement each other so be aware that changes made in either strategy can greatly affect the other. Efforts that focus on integrating social media with SEO have become crucial for any successful digital marketing strategy.

If you’re new to blogging, SEO stands for search engine optimization. It’s a way of using different strategies in order to have a greater visibility in the search engine’s search results. And chances are; if you’re blogging, you want people to find your content.

Building a PPC campaign requires several steps that go from choosing the right keywords to designing your ad and writing the correct sentences to target your audience. All this is done to lead people that clicked on your ad to your landing page.

Therefore, when it comes to building a landing page, design is everything. You have 5 seconds or less to impress and engage your visitor before they leave. So, it should be clear to potential leads what you are selling from the moment they get to the page.

An online presence is an extremely important tool for growing your company. Your website, blog, and Facebook ads are just a few marketing tools that have the potential to drive business growth and profits. However, all the technology in the world won’t help you if you fail to understand your online targets.

Absolutely everyone who has a website waits anxiously for people to visit their site and generate something called “web traffic”. The metrics of how much ‘traffic’ your website is generating can make you exhilarated and at the same time, without it, your business is like an isolated, lonely island. Social media, a well-known tool by now for traffic generation, can give your brand the exposure it needs to win prospects, turn them into customers, and boost revenue. Read on to see just how!