Business/Consumer Products

Agencies/Consultants

Multiple Points of View

Business

Our researchers have expertise eliciting insights from a range of business professionals including small business owners, managers, buyers and CXOs.

Whether we are exploring the attitudes and emotions associated with making large corporate purchases, determining the tech specifications that will drive interest in a new gadget, or identifying the optimal positioning for a mature brand, our methodologies dig deep into respondents' thought processes to provide not just findings, but insights.

These interviews may be conducted on-site at the respondent's workplace to better capture their business-focused mindset.

Consumer

We understand that it is critical to vary the research styles and techniques to suit each type of consumer target because a relaxed and comfortable respondent is an open respondent.

From teens (who require a less direct, inquisitive probing style) to moms (who look to focus group participation as a welcome respite from the real world) to seniors (who may require a longer-than-average session), the interview environment is a key driver of research success.

Further, we often research consumers in their natural shopping environment to more closely recreate their typical shopping mindset.