Less is more. With 60 second and even 30 second commercials under more and more pressure due to excessive clutter and too many commercials every hour on both TV and radio, a new small upstart company from Belgium has launched a new product with a novel marketing approach matching the products name and main attribute: One Second breath freshing gel, which only takes one second to begin working and which has a TV commercial lasting only one second -- played on every TV station in the country.

Talk about efficient...and worthy of notice!

Let's see if the product launch works. To read the AdAge.com article, click the headline above.

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Joint Communications Corp., media strategist firm for media trends, consulting, marketing and market research located in Westport, Connecticut / New York City with John Parikhal and Chris Kennedy delivering global results for companies with a need to know "what's next" by measuring existing consumer demand, thinking different and monitoring new media trends.
All posts written and submitted by Chris Kennedy, unless noted. Comments and topic tips welcome! Please send to:Chris Kennedy, Chief Editor