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NEW YORK (AP) — He has built buildings, written books, married models and starred in a reality TV show. Yesterday, Donald Trump announced a new venture: Trump University.

Don’t expect ivy-covered walls or a football team. Trump University will consist of online courses, CD-ROM sales, consulting services and Learning Annex-type seminars.

“In today’s hypercompetitive business climate, the need for the highest-quality education has become more crucial than ever,” Mr. Trump said. “But people are looking beyond the traditional business education model, which involves hours in the classroom and relies primarily on book learning.”

The for-profit university will not offer degrees or grades. Courses will cost $300 and will take one to two weeks to complete. Mr. Trump said longer courses of two to three months would be offered in the future.

Michael Sexton, a management consultant most recently with Accenture in New York, will serve as president of Trump University.

Roger Schank, professor emeritus and founder of the Institute for Learning Sciences at Northwestern University, will act as chief learning officer.

Mr. Schank, who joined Mr. Trump and other faculty members at a Trump Tower press conference, said the school would emphasize “learning by doing.”

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