2012 Subaru Cars

Subaru has experienced a strong surge in sales since the 2008 recession, as attractive product like the Outback, Legacy, Impreza and XV Crosstrek have proved to be an excellent value while also offering standard all-wheel drive. The Impreza WRX and Impreza STi have served as Subaru’s performance car halo models, with the back-to-basics BRZ sports car slotted below them. The Forester is all-new this year and a major player in the compact crossover segment.
Subaru has always been popular in Snowbelt states, but the 2008 recession allowed the brand to position their slate of completely revised products as a sound, reliable alternative to the usual Japanese and American offerings. With a rich motorsports heritage (reflected in the Impreza WRX and Impreza STi performance cars), affordable products and a relatively neutral image in the public eye, Subaru has been able to parlay their cult following into national success.

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