Category: Mobile

What is the role of virtual reality as a local or vertical marketing channel? It’s an important question for the industry. What we know is that 360 degree video and other precursor technologies are now being applied for local verticals such as real estate, auto, retail and travel. It is fairly commonplace to get a […]

The Internet of Things is all about connectivity; it is especially conducive to the world of payments. Branching out from prepaid information on transit cards (i.e. London’s Oyster Card), financial entities have sought to add efficiency, security, reliability and safety to micropayments via Internet of Things tech. At Money2020 in Las Vegas this week, the […]

The march towards a new generation of marketplaces was clearly in evidence this week in Las Vegas, as the 4th edition of Money2020 attracted a huge, 10,000+ person ecosystem of financial players that all want a piece of the new world of marketing, commerce and logistics. In the new era, marked by mobile-based services, Uber […]

Mobile apps geared towards wallets and collections of offers – but not necessarily making purchases –are a major driver of the new payments environment, according to TSYS’ 5th Annual U.S. consumer payment survey of 1,000 U.S. consumers who have both debit and credit cards. TSYS is a leading payments processor. It is a grouping that […]

A lot of attention has been paid to “last mile” delivery, marketing and management issues for businesses. Most of it has been focused on retail solutions (i.e. Walmart, Amazon, Google and eBay). But what about last mile issues for local services that take products from distribution centers and deliver them to homes and businesses? Can […]

Chicago-based Centro, which helps provide targeted ad solutions to 13,000 publishers – 4,000 at any given time — says it is refocusing on providing publishers with complete Demand Side solutions that integrate first party data targeting, hyperlocal mobile tools, digital extensions and cross-channel capabilities. Publishers increasingly want to provide greater reach for their advertisers than […]

Competition in the home services leads space has been heating up – and so are the tensions. Just this week, Angie’s List has filed suit against Amazon, contending that Amazon Home Services has been egregiously signing up for the member’s- only service around the U.S., and grabbing proprietary service recommendations. On Demand home services is […]