One of the best pieces of advice my father gave me was, “Discover what you’re good at and then learn how to make money at it.” Just like most obedient young boys, I totally ignored my father’s advice.

Even though I’ve been drawing and cartooning my whole life and developing elearning for the past ten years, I never put the two together. I’m a decent artist but most artists are their own worst critics, and even though I was passionate about it, I never once considered earning a living doing it. That is until I got serious and decided to officially freelance while working a day job.

Some of you may know me through Twitter as @learnnuggets and some of you may know my work through NuggetHead Studioz. I don’t have all the answers, and I don’t have years of experience freelancing let alone freelancing full time to share success strategies. I do have some ‘getting started’ experience and things I’ve learned in the past year that I’ll share what I call my “3D Experience.”

Okay, so you have this thing you’re really good at. You’re really passionate about it and you want a piece of that industry’s pie. What’s next?

Decide

Deliberately deciding is crucial to your success. Think of it like a New Year’s exercise plan. You’re all excited about starting to exercise every day and lose the holiday weight. Off you go and usually within a month the ‘every day’ turns into ‘a couple times a week’ until eventually you don’t have the staying power to continue.

Commit to a maximum amount of time. You might be willing to put in a lot of hours, but make your maximum a rational and reasonable amount of time that will still keep your family in balance. If you’re like me, it’s also keeping my chores up to par. I decided I could commit to 20 hours a week max. That’s four hours a night with weekends off or three hours a night with some work on the weekend. This plan works for me because I am my family’s night owl. I get quality, evening family time, and then, when my family goes to bed by 9:00pm, I get to work for a few hours.

Treat it like a job. I treat it like a second job. Many part-time evening jobs are retail or restaurants. They typically close late, and if you’re on the closing shift, you’ll be there another hour or so shutting down. Time is time, and if you’re going to work hard, you might as well work hard for yourself.

Think in terms of cost when deciding the amount of time you’re willing to commit. Go easy on yourself if you’re unsure; say ten hours a week. Remember, you still need to change hats when you go to your day job the next morning, so you want to ensure you’re still getting proper rest – and getting the work done.

Describe

Next, know what is it that you are going to do. Think of your skills and your talents. Describe what you will be doing to yourself before you start telling others. If you don’t know, what makes you think they will know? Definitely, differentiate between practical work and consultation.

Are you going to be doing the practical application of the work? If so, to what degree? If you’re a designer/developer like me, you have to be honest with yourself about how long it takes to put something together. Whether it’s an illustrated graphic or developing an elearning course, describe the boundaries. I started off with offering the full bucket load from cradle to grave. Everything from instructional design to publishing and LMS support. That’s a lot for a shop of one to handle. I’ve scaled back and focused more on what I do best – design/develop.

Are you going to be a consultant? If so, to what degree? A consultant brings years of practical application experience to a market where others hire you to help them down a path you once traveled. It’s still time invested but a different kind of time. Lots of phone calls, emails, managing calendars and perhaps even some traveling involved.

Describing what it is you are going to do – and what you’re not going to do – sets boundaries. Not just for your prospective clients, but for yourself. The boundaries will keep you safe from bidding on a project that may be more than you can chew starting out. They’ll also keep the stress at manageable levels.

Deliver

The phrase, “Under promise and over deliver” comes to mind. When you bid on projects, be honest with yourself about what you can deliver. Not so much in terms of the project itself, but how many current projects you have and how many you can balance at one time. I manage anywhere from 4-6 at any given time. Usually I have 3-4 illustration/graphics projects (which take less time), and/or 2-3 elearning projects (which are spaced out in terms of their production). I do this simply because I’m creative, and creative people (me at least) get bored easily. I need multiple projects at one time so I can switch between them often. And often, one project helps solve problems in another.

Add a minimum of 20% time to every bid. Even if you know without a shadow of a doubt you can make a peanut butter & jelly sandwich in five minutes, bid six minutes. Why? Part time freelance is still life, and the dog is going to run away, your kids will want to play a game, you and your spouse may need to consume an evening talking about something more important. If not the normal stuff, then—even worse—the really crazy will happen. Multiple things will interrupt you. Plan for it.

Don’t overcharge. It’s very attractive to get all caught up in the world of being your own boss and wanting to make your first million dollars in the first year. Stay humble. Do the work. The rewards will come in due time.

NuggetHead Studioz has only been an official business for less than a year. I have much to learn and only share these thoughts from what I’ve experienced already in that short time. Your situation will be different so just think through it carefully to ensure success. Oh, and of course…just do it!

Working in elearning taps into many skill sets. Designing or developing elearning requires experience in training and project management as much as audio and video production.

I focus here on what I think are the top skills for elearning now, in 2011. These are skills that will show up on job descriptions where they list job criteria, requirements or experience. More companies will have one or two elearning people handling all the elearning duties for their team. These small groups of elearning designers and developers will have to do it all–manage the projects and handle graphics, video, narration and all the various software, including some sort of LMS. They will have a small budget to outsource some work, but even those dollars might be reallocated for new software or video equipment, which could make the elearning duties easier.

Given that trend, I hope readers aren’t surprised when I leave instructional design off my list. Soon, elearning job descriptions will not even mention instructional design or ADDIE, as they almost always do now. I know managers include those references in job descriptions now simply because the last document did. Instead, when looking to hire, I think managers are going to care more about these job skills, my top skills for elearning in 2011.

1. Graphic Design

Photoshop has been a constant in elearning job descriptions for a while. But today developers can create graphics in PowerPoint 2010 or online using free tools like Aviary, Pixlr or Splashup. LinkedIn has regular group discussions on where to get the best free and paid images for elearning. Graphic design requires good online research skills. Developers of elearning must know a bit about image sizing and file sizes and be able to edit disparate images so that they look like they belong in the same module. Tom Kulhmann’s blog offers many tutorials on editing graphics.

2. Video Production

Cisco experts predict 90% of the internet (consumer IP traffic) will be video by 2013. Hiring video production companies will still be popular, but elearning teams are going to need to handle their own video production to meet deadlines and budgets. With video production software available at incredible, affordable prices, and high-quality digital video cameras and microphones available cheaply for both rental and purchase, teams are capable or setting up a studio, running a production, and editing videos for their elearning needs. Companies like OpenSesame are preparing for more video by creating a SCORM video player.

3. Rapid Development

The tools I see most are Captivate and Articulate. Newer online tools are emerging and gaining some popularity, perhaps because the software can be accessed from anywhere, not just a company computer that has software loaded on it. Who knows, maybe Articulate and Captivate will offer their tools online too. Knowing how to get around many tools is wise. Once you start getting good using two or three of these authoring tools, they all seem pretty intuitive. These rapid development tools are where video, graphics, narrative and text come to get ready for an LMS or a web or SharePoint deployment.

4. Social Media

Social learning is still finding its place in corporate elearning. The one, two or three people on elearning teams will need to be up to speed on microblogging, status updates, and integration. Some elearning tools are already integrating social media for social learning use–like the LMS software, TOPYX. Although companies and training managers may not yet have discovered how to implement a social learning plan, they will be looking for elearning employees to take a lead in this area.

5. Mobile Deployment

Being able to push elearning modules to mobile devices will continue to gain in importance. Many have expressed reservations about whether training can really happen on a mobile phone, no matter how smart it is. The larger iPads and emerging competition are catching everyone’s attention for sales use and elearning deployment. Since Flash is not supported on iPads, the rapid elearning tools have been useless. I expect that new tools like AppAuthor Pro will become popular since developers can make elearning modules on the back-end and push them out to the app they only have to pay for once.

Many people recognize the potential of elearning and want to know more about how to get into the industry. I get asked how I got into elearning. For me, it started with being a techy, then a writing teacher, then an online course designer and developer, then an instructional designer, and finally to an elearning specialist and LMS administrator.

I think it’s helpful to see career paths in case yours might evolve similarly. I recommend polling friends and colleagues in your networks to learn about their career paths. And you can map out yours, too, on paper or online.

Monster.com has a career mapping tool, in beta, that can help you visualize your career path–in elearning or otherwise. You simply plug in the job title you have and possibly the one you want to move to, and then interact with the tool to view the career mapping. I like the linear view, which I was playing with for this post, using instructional designer as the starting point.

The screenshot from Monster.com shows the moves an instructional designer might make as their career progresses. You can click it to see a larger view so you can see that the tool links to open job postings and helps you see how likely certain job transitions are.

I’d love to hear about your elearning career path. How did you get into the business?