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Yahoo estimated that it could generate some $800m in revenue by displaying
Google ads in its search results.

But Smith contends that the deal will also allow Google a free rein to raise
the prices it charges advertisers.

"When Yahoo talks about this deal generating up to $800m in additional
revenue, that is money out of the pockets of American businesses, big and small,
which will pay higher prices for the very same ads they buy from Yahoo today."

Microsoft also highlighted what it believes are privacy concerns. The company
has publically
warned
of Google's reach in the advertising market since it acquired DoubleClick in
2007.

Smith reiterated that point on Tuesday, telling Congress that the deal would
also give Google free rein over the user information shared with advertisers.

"If one company controls up to 90 per cent of online search advertising it
will have a complete picture of your online activities," he said.

"If that happens, Congress will not need to enact a federal privacy policy.
We will already have a national privacy policy - Google's privacy policy."