Google+ Pages is Google's equivalent of a Facebook page, but with a couple of customization options specifically designed for businesses. You start by choosing the type of businesses (brick-and-mortar companies have options to help people locate them), then add content such as a cover photo, your logo, and a brief description. As the creator of the page, you can designate other administrators or even transfer ownership of the page. Use it to promote your business with photos, videos, news, links to Hangouts, and more.

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