It’s not every day you find incredible strategic smarts and incredible generosity in one entrepreneur.

Or so you might think. And it’s understandable. After all, one reason to continually search out better business-growth tactics is to outdo your competitors. That mission might reasonably inspire you to keep your cards close to your vest.

But despite that natural motivation, each week at LeadPages, Tim Paige finds a new great business and marketing mind to pull the curtain back on their success for listeners of our podcast, ConversionCast.

These guests have opened up about everything from their A/B test results to the strategy behind their messaging to the specific marketing emails that have accelerated their growth. And often, they’re sharing the latest discovery they’ve made about what’s working for them—sometimes as the results are still rolling in.

“The most valuable resource we have today is attention.” That’s the guiding philosophy of Ari Sherbill and of PowToon, where Ari is vice president of business development.

Founded in 2012, PowToon makes it easy for anyone to create fun, animated marketing videos and presentations using drag-and-drop software. Major companies including Cisco and Starbucks number among their 7 million users. Ari’s explanation for PowToon’s success is simple: “If you have a message, and you want to make it more engaging, animated, fun, and use your own branding, it’s a really easy way to create engaging content.”

Here’s one of PowToon’s own ‘toons:

But even a wildly popular product needs great marketing to support it in the long run. And initially, PowToon was having trouble creating digital marketing assets as compelling and effective as they product they were intended to sell.

To find out how they fixed that problem and get a behind-the-scenes look at the anatomy of a successful PowToon marketing campaign, download our infographic below:

Before LeadPages®

PowToon knew that landing pages were important from the get-go. But with a team of just 15 people scattered as far apart as London and Tel Aviv, they didn’t initially think they had the resources and knowledge to create them in-house.

In the last two years, the LeadPages video team and I have made more than 350 videos. That’s a new video nearly every other day.

In that time, we’ve learned a lot about quickly creating and publishing videos, and we’ve figured out ways to make the process faster and easier over time. Today, I want to share the method I’ve created to produce better quality, more engaging videos with the least amount of effort—the S.L.A.C.K. formula.