30 Days of Fashion

For a second year, Hearst Magazines is bringing back the 30 Days of Fashion campaign which is scheduled to start next month when the fall and holiday shopping seasons start. The multimedia campaign includes a Web site, blogs, Webisodes, events, video podcasts, and sweepstakes, in addition to advertising sections in eight Hearst publications, the NYT reports.

The 30 Days of Fashion is to tie into the high-profile Fashion Week held every September in New York. Harper's Bazaar, one of the eight magazines participating, will host a party the night before the Fashion Week festivities.

“What 30 Days of Fashion did so well last year, and will do this year, is take readers behind the scenes,” said Valerie Salembier, senior vice president and publisher at Harper’s Bazaar. “There is a lust for this kind of information,” she added. “You don’t want to be the one magazine that doesn’t acknowledge it.”

Additionally, Hearst Corporation will be following the model for two new campaigns that are slated for October (30 Days of Beauty) and May 2008 (30 Days of Home), which will include five of their titles for the Beauty campaign and five for the Home.