that a customer might want. And since people don’t usually bathe
their dogs every day, it isn’t necessarily a fast moving category. Dave
Campanella, sales and marketing director for Best Shot Products International, suggests looking at what manufacturers’ top sellers are.

“Something mild and soothing, often oatmeal, will always sell,” he
says. “And puppy shampoo—there are lots of new puppies all the
time.” Campanella says one new trend he is seeing in shampoo is
hybrids—products that tackle multiple problems, like static plus odor,
or soothing and mild. Reducing the number of facings while still solving all your customers’ most common problems can increase the
value of this category, especially for smaller retailers. Instead of carrying a shampoo for de-skunking and one for general odor control,
carry something that tackles both. You can consolidate and appeal to
more customers with fewer products.

Campanella also recommends stocking newer items with colorful
and vibrant packaging to increase the appeal of this section, such as
Best Shot’s Scentament Spa with aloe and botanicals, or their One
Shot line. “People humanize their pets and want to buy products they
can relate to,” says Campanella. For that reason, spa-style products
will always have appeal.

WHAT’S ON THE SHELF:
SHAMPOOS AND CONDITIONERS

The Company of Animals ( companyofanimals.us): The Pet
Head brand, available exclusively through The Company of Animals, offers a range of shampoos, conditioners and sprays. Every
Pet Head formula is human grade, earth friendly, pH adjusted and
made in the USA. They are safe and free of parabens, petroleum derivatives, sulphate and DEA. The brand’s growing portfolio includes
a full range of feline and canine products, including Life’s an Itch
Soothing Shampoo, Dirty Talk Deodorizing Shampoo, High Maintenance Leave-In Conditioner and Fizzy Kitty Mousse
Cleaner.

Wahl ( wahl.com): Wahl’s No. 1 selling
shampoo is its oatmeal formula. The shampoo
is made from natural, plant-based cleansers
that provide a thick lather and easy rinsing. It
also provides 70 percent more baths, giving
consumers a great value for their money.