Facebook Ads

Social PPC can be a highly effective way to generate leads and sales. Because social PPC is still relatively new, mistaken beliefs abound about advertising on Facebook, LinkedIn and Twitter. This post clears up four of the biggest misconceptions.

The native advertising future has arrived – and Facebook, which invented the addictive, engaging, content feed format – isn't about to miss out. As an advertiser, make sure your News Feed ads are making the biggest impact possible with these tips.

Facebook is making some changes to the way advertisers can target their ads to Facebook users. They are introducing multiple new targeting features, which will help advertisers drill down by location, demographic, interests, and behavior.

A new report by Marin Software says that 85 percent of Facebook users reside outside North America, but only 52 percent of ad spend targets regions outside of it. The potential for Facebook ads is strongest in Asia-Pacific and Latin America regions.

After making it harder for Facebook Page owners to gain followers organically, advertisers are paying Facebook to generate likes, but finding non-existent engagement. Now what? If your want legitimate likes, here are some things you can do.

Want to stay on top of the latest search trends?

Facebook Custom Audiences provides a way to engage customers, leads, and website visitors across devices, based on dozens of parameters, including search history and their stage in the buying cycle. Here's how to start reaching more customers.

Social technology company 8th Bridge released a report that looks at nearly 900 online retail brands and their social adoption. It found that Facebook is winning in terms of traffic and perceived value. But the traffic isn't organic; it's paid for.

2013 has been an incredible year of growth for social media advertising, with new features, targeting options, and channels to explore. But this year has merely been a preview of what is to come. Here are five trends to watch for next year.

Research by Kenshoo set out to measure the impact that search and social ads have together. What it found was that when a person was exposed to both paid search ads and Facebook ads from the same brand, it saw a lift in ROI for several key metrics.

Here we’ll take a look at the basic things you need to know in regards to search engine optimisation, a discipline that everyone in your organisation should at least be aware of, if not have a decent technical understanding.