Build A Following

Social media platforms have given us a huge
opportunity to connect with the entire world. It has allowed people to tell
stories and inspire others to believe in their ideology. People hailing from
even the most underprivileged backgrounds are now able to create content and
affect the lives of millions. Thus, social media is the new age cosmos, where
the only hurdle is your creativity.

However, creating a following on social media
is not a cakewalk. Adding more people in your account and maintaining their
loyalty is easier said than done. There are countless accounts working day in
day out to attract more visitors. Moreover, the process of creating original
content is time-consuming, which often creates a rift among the followers.

We will discuss the basics of building and
maintaining a following from scratch. The fundamentals will be the same for
every creator irrespective of the subject they deal with. It’s a long process
which demands complete commitment and passion towards your cause. Let us
understand the principles of social media engagement.

Select a platform wisely

In the first place, you will have to choose the
best social media platform per your content. You do not have to market yourself
on every social media possible. Rather you should stick to one or two websites
that cater to the audience of your choice.

To understand a social media channel like
Facebook, you will have to acknowledge its priorities. You should research
about the people who use it. Carry on the research only if the engaged people
have demand for your product. If not, then there is no benefit in wasting time
and effort to impress unimportant people.

Go for a platform where your audience thrives,
so you connect more easily. Moreover, choose a channel where you can put in a hundred
percent efforts. Your engagement levels with the followers will determine their
loyalty towards your content.

Create an impressive profile

To attract the most followers, one must
complete their profile professionally. Casually written sentences and poor
quality images are bound to repel followers. Allow users to have a sneak peek
of your personality and the product you are advocating. Your profile picture
and the about section is part of the branding and should be carefully crafted.

In case you are part of a bigger network, then
each person should create the same profile targeting the same audience. Take
time to create the profile as everything you post on the account can be used
against your brand.

Know your competition

As said before, you are not the only one
promoting an idea. There are hundreds of accounts with a somewhat similar
vision. Some of them are not shy to use unethical ways to curb their
competition. Hence, you should have complete information about your rivals even
if they are insignificant.

Take note of their content, time of their
activities, their sharing schedule and the overall strategy. Eventually, you
will be better equipped to develop a superior plan for your account.

Connect with influencer

It is more than likely to come across a few
accounts with a huge following. You can use their contacts to improve your
database too. Connect with them and try to make out a plan with mutual
benefits. Your collaboration with an established account will expose you to a
huge pool of followers. If worthy of appreciation, your account will get a lot
of attention from a single collaboration.

Use paid advertising

Organic marketing can provide you as much
coverage, but paid promotions can take your channel to the next level. You have
to create awesome content, and the rest will be taken care of by your platform.
There are many cost-effective plans which market your content to the region and
audience of your choice.

Engage with followers

Create a more personal relationship through
regular engagement with your followers by either answering their questions or
by sharing a live stream. It will help your audience to connect with your brand,
and probably they will fell deeply invested too.

Conclusion

Developing a faithful following is a hard task.
Majority of people give up just before their channel starts to receive
authentic popularity. It’s important that you continue your efforts in the
right direction to achieve your goals.

About me

Hello world! I'm Katie and I'm on a mission to make a difference. At the moment many of us are treating the planet as though we have another one to go to, but I try to do my bit to conserve what we have and I want you to join me! It's the little things that will make a massive difference if we all make a concerted effort to change. I started this blog to give a little advice on the things I do to minimise my footprint and incorporate eco-awareness into my daily routines. Hopefully my posts will give you tips that make it easy to be green :)