The file is 95 percent female and mainly African-American. It has an average age of 45, average household income of $50,000 and an average purchase of $145. It is selectable by geography and dollar. The base price is $110/M.

Walter Karl suggests the list for all offers geared to African-American women and others such as apparel, health and beauty, publishing, jewelry, house wares, credit cards, seminars, travel, insurance, books and music.