A cloak-like covering, Apparel has two incarnations: a polygonal computer model and its real-world counterpart. By manipulating the virtual version using a range of parameters, then viewing the physical garment through a camera on a computer screen, the user is able to visualize the changes in real time. By manipulating a computer model, the user is able to visualize the changes on the physical garment in real time. Although the Normals plan to pursue all manner of “future scenarios and hypothetical objects,” Clément Chalubert, Aurélien Michon, and Cédric Flazinski are particularly interested in the idea of fashion as an expression of individuality. “Apparel explores how online representation (profiles, avatars, etc.) meets real-world representation, a.k.a fashion, and for that matter, any object meant to display one’s individuality in public,” they tell Ecouterre. “We lik...