Salaam-e-Ishq – Overseas and India – B.O Update

In the UK, Salaam-e-Ishq’s opening is the 9th best ever. The magic numbers are an extraordinary ?294,000 with the screen average of a thunderous ?6,000. It has surpassed several biggies including Lage Raho Munnabhai, Paheli, Rang De Basanti, Baabul, & Bhagam Bhag.

The USA opening was perhaps the biggest surprise. The opening is the 4th best ever, behind Kabhi Alvida Naa Kehna, Kabhi Khushi Kabhie Gham and Dhoom 2. The figures are an earth-shattering $1.01 million for a ground-breaking screen average of $11,700.

In Australia, the film’s opening is better than every single movie out there except Dhoom 2 & Kabhi Alvida Naa Kehna. Thats right. Salaam-E-Ishq had the 3rd biggest opening ever for a Bollywood film in Australia. It had an extended release because it opened on Thursday instead of Friday. The film’s opening is an unbelievable $162,000. What magnifies the historic opening everywhere is that the films contains no bankable star except Salman Khan.

In India, the film’s occupancy on Thursday was just 50%, which is poor for a film of its calibre. The reason, unawareness of an early release. On Friday, occupancy was an excellent 90%+ all over, which is quite rare nowadays. Although reports are mixed, the superb initial and wide release will ensure a fantastic first week gross and quick recovery in several circuits.