It is the easternmost point on the North American continent, and the city of St. John’s in Newfoundland (actually it’s Newfoundland & Labrador which is the official name of the province), Canada’s tenth province, is Art’s home town. Well, the easternmost point is actually Cape Spear, but that’s just a hop outside the city. Although he moved away many years ago, every time we go back to visit what is affectionately known as “the Rock”, we are blown away by the rugged beauty and the increasing cosmopolitanism. Recent offshore oil exploration and production have given an economic boost to the city that it hasn’t seen in some generations. And now, it’s the Canadian province with the most amazing advertising imaginable. (See the video we’ve posted at the end.)

But, maybe the most impressive promotion for the city of St. John’s itself is the CBC television show The Republic of Doyle