Up and Down Wall Street

A Market By Any Other Name

What's in a name, really? Shakespeare, channeling Juliet Capulet, asked that question, and Anthony Weiner, who prefers "Carlos Danger" when he's tweeting his wiener, must have given the matter some thought—as have the proud parents of Prince George Alexander Louis of Cambridge.

But surely, sometimes a name is just a name.

For much of this year, so-called "emerging" markets were so firmly in retreat you...