SAP Social Channels 365 Enhances Multichannel Engagement for the Enterprise

SAP Digital Interconnect announced today that it has added WhatsApp to the list of social channels supported by the SAP Social Channels 365 mobile service. Already supported are Facebook Messenger, WeChat, Viber and Telegram. The mobile service provides a single enterprise interface that streamlines communication across social, push and SMS channels to allow customers to connect globally.

“As we work to intelligently connect everyone, everything, everywhere, we are constantly looking for ways to enhance our offerings to our SAP customers to ensure that they can meet their consumers where they are,” said Sethu Meenakshisundaram, president, SAP Digital Interconnect, SAP. “With the digital economy rapidly expanding, it is essential that we provide organizations the necessary tools they need in the most streamlined and simplified manner to ensure they are always connected and engaged with their end users.”

As communication and social channels continue to grow, SAP continues to support these channels through cloud communication APIs. The company plans to add more social channels soon, including the emerging channel of Rich Communication Services (RCS).