Logistical efficiency refers to how effectively a business conducts its operations. Logistics typically concerns the movement of physical objects and vital information. A business with good logistics can keep track of product shipments and move products or information quickly to the correct locations. This has several important impacts on marketing, and marketing is often connected with logistics strategies.

Reduced Delivery Time

Reduced delivery time refers to a shortening of the period between a customer ordering a product and that customer receiving the product. When companies need to ship inventory (as e-commerce businesses do), delivery time is a vital concern of both logistics and marketing. By shortening delivery time, businesses can impress customers and create loyalty while adding more value to their processes than competitors have.

Pinpointing Customer Issues

With a highly efficient logistics strategy, companies can easily track product orders and product shipment data. This allows a business to spot exactly where a product has gone, what product was originally ordered and shipped and what needs to happen to fix problems with the order. With such expert tracking and communication procedures, a business can easily placate an irate customer and turn a bad situation into a good marketing opportunity.

Quality Control

Logistics is also important to manufacturers, because it allows for a high level of control over production processes and immediate adaptations. A company does not want to produce flawed products that have inherent problems -- few things are as damaging to a business's reputation. With efficient logistics, a manufacturer can spot problems immediately and quickly narrow down the issue to find the source and correct it.

Extra Services

Many businesses offer extra services as part of their marketing strategy; these allow them to impress customers through advanced customer service techniques. With modern logistics, companies can offer advanced tracking options for product shipments that customers can track at any time. Good logistics also allows for greater product customization and tools for customers to use themselves.

About the Author

Tyler Lacoma has worked as a writer and editor for several years after graduating from George Fox University with a degree in business management and writing/literature. He works on business and technology topics for clients such as Obsessable, EBSCO, Drop.io, The TAC Group, Anaxos, Dynamic Page Solutions and others, specializing in ecology, marketing and modern trends.