Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

PROSPECTS

The increasing activities of manufacturers of wearables, sportswear and watches has resulted in a blurring of competitive lines between these, and luxury timepieces. Therefore in 2019, electronic wearables continued to be a threat to luxury timepieces, although growing from a low base.

Wealthy tourists buy a significant share of luxury mobile phones sold in Turkey

When purchasing luxury portable consumer electronics, Turkish consumers are drawn to ostentatious luxury brands. A substantial share of the luxury mobile phones sold in Turkey are bought by wealthy tourists, mainly from the Middle East.

Luxury wearables continues to evolve into fashionable accessories

The pursuit of a healthy lifestyle is growing among Turkish consumers, with the popularity of running and other sports increasing. This means there is a large base of potential consumers for luxury activity wearables.

TAG Heuer International remained the leading player in luxury portable electronics in 2018. Following the success of its first model, the TAG Heuer Connected, the player launched the TAG Heuer Connected Modular 45 in early 2017, at the same time seeking to improve distribution to reach a wider audience.

Following its Tag Heuer Connected Modular 45 app for golfers, Tag Heuer is set to launch its next innovation in 2020

Tag Heuer announced it will launch its upcoming smartwatch in March 2020. Tag Heuer Have had launched its first Connected smartwatch in 2015, which was followed by the Connected Modular 45 in 2017.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Portable Consumer Electronics industry in Turkey with research from Euromonitor's team of in-country analysts.