Located on the corner of Broadway and Wythe Ave. near the Williamsburg Bridge, 53 Broadway is a mixed-use development with retail at the base and rental residences above in Williamsburg’s nightlife and cultural scene. Built in 2013, it is a seven-story, 72-unit building with modern architecture and designer finishes. For its first-ever storefront, Blue Apron will occupy 3,443 s/f on the ground floor and 1,457 s/f on the lower level. The new space will be used as a test kitchen and for customer events. For its new kitchen furnishing showroom, Dimora Casa, the U.S. distributor of German brand Nolte Kitchens, will take 1,913 s/f on the ground floor and 890 on the lower level.

The south side of Williamsburg is currently in a commercial and residential development boom. More than 3,500 apartments are planned or in construction at various projects across the neighborhood, including Two Trees’ Domino Sugar factory conversion, Eliot Spitzer’s Kent Ave. mega-project and the Oosten development, which encompasses an entire city block.

“This is an exciting time for the neighborhood below the Grand Street divide,” said Fishbach. “With an increasing number of new residents in the south side of Williamsburg, 53 Broadway is the perfect urban hub for brands like Blue Apron and Dimora Casa wanting to reach and serve the growing affluent demographic.”