In early April we started demolition on what will be our new, dedicated hockey stick room in the basement of our Arlington, MA store. When completed this room will hold 1,000+ hockey sticks.

In recent days, all the electrical has been wired, wall studs placed and plastering has been completed.

Painting and slat wall should be completed by early next week. The hockey stick room will include a shooting area to test out demo sticks from companies like Bauer, CCM, Warrior, Raven, and more!

At the rate the project is moving, we plan on a soft launch in late May with an official Grand Opening in early June. Follow the progress on our Facebook, Twitter, and Instagram accounts!

Update May 25, 2018– The Sports Etc Stick Cellar is nearly complete. Carpeting is down, electrical completed, slat wall hung and A/V system installed. The shooting alley, one of the highlights of the Stick Cellar, is finished and awaiting a custom shooting tap. There is still work to be done but we’re all excited as we get closer and closer to a Grand Opening!

Update June 12, 2018- It’s finally here! It’s the Grand Opening of the Sports Etc Stick Cellar! Come join us 6/14-6/18 to check out our new dedicated, exclusive, stick room and score great deals on sticks all weekend long! As a special attraction, meet Boston Bruins Ryan Donato and Noel Acciari On Thu 6/14 from 5:00-7:00 (thank you to our friends at Warrior Hockey)

Update June 27, 2018

The Sports Etc Stick Cellar is officially open! We recently added demo sticks from Warrior, Bauer and Raven. The shooting booth is fully operational and we just added some super comfortable custom Bauer stadium seats. We are very proud of the finished product and look forward to everyone getting a chance to check it out