Unlike many people, I don’t have a problem coming up with ideas. I have trouble choosing what ideas to focus on. Becoming successful is not about how many good ideas you can come up with. Anyone can come up with good ideas. Becoming successful is about focusing on a few good ideas and seeing them out to completion.

One thing I do every day is James Altucher‘s method for becoming an idea machine. Each day I write down ten ideas based on a single topic. The purpose of this exercise is not to come up with ten good ideas. It’s to exercise your idea muscle. Just like any other muscle in your body, you must exercise your idea muscle to make it stronger.

One of the topics I chose was Ways for Artists to Promote Their Art. I may or may not get to these ideas some day, but you are free to try them if they pique your interest.

1. Trailers for your art

When you go to watch a movie in a theater, are you one of the people that has to get there before the trailers start? Do you eagerly wait in anticipation to see what movies are coming out soon? Sometimes, the best part of going to the movies are the trailers that comes before it.

Trailers do a magnificent job capturing the look and feel of a movie. Great trailers will build up anticipation before the movie is even released. They give you a glimpse of what is to come.

You can do the same thing with your art. Your art trailer should build up anticipation for your work before people can even buy it. It should capture the look and feel of your work. It should to feel like an embodiment of your art.

2. Create a sense of mystery

What makes Sherlock Holmes so great? Why are we so invested in his story and the story of other great detectives and problem solvers?

In the age of the internet, sharing every single detail has become the norm. Social media has only amplified this. We publish every accomplishment, every piece of work we complete, every detail of our lives. What if we weren’t so transparent?

People love the thrill of a mystery. We love cracking clues and unraveling stories. We love the sense of accomplishment when the problem is solved.

When we finish a piece of art, we usually try to promote it every chance we get. What if we gave our audience a mystery to solve instead? Adding an element of mystery, piques the interest of your audience. We can’t help but solve it.

Some great examples of a mystery campaign can be found in the marketing for the Dark Knight movies. The Dark Knight marketing campaign included a fake website with posters for Harvey Dent’s political campaign. These posters slowly changed into a picture of the Joker. The Dark Knight Rises campaign featured a black screen and the sound of chanting. Fans deciphered the sound and discovered the hashtag #TheFireRises. The more people who tweeted the hashtag, the more an image of Tom Hardy as Bane appeared.

While we can’t all afford to make marketing campaigns as high tech as the ones used for the Dark Knight movies, we can learn some lessons from them. First, you can use the element of surprise and a mystery to reveal one of your new pieces of art. Second, you can build momentum for your campaign by adding a social element to it.

If you want to read more about mystery campaigns, Paul Maccabee wrote a wonderful article detailing Beyonce’s unexpected album release, J.K. Rowling’s book under the pseudonym Robert Galbraith, and the mystery duo Daft Punk’s Get Lucky release, among other things.

3. Guerrilla marketing

Have you ever seen an advertisement that forced you to stop and stare at it? I’m not talking about racy or controversial ads from well known brands. I’m talking about ads that are so clever you just had to admire them. These ads are so good that you can’t help but talk about them.

Guerrilla marketing is designed to promote products in an unconventional way with a small budget. It’s doesn’t matter if you a large corporation or a one woman shop. Anyone can use it.

If you are considering whether or not to use a guerrilla marketing campaign, there are a couple things to keep in mind. First, you must do it in a public place where there will be a lot of people. This gives your campaign the ability to spread by word of mouth quickly. The second thing to consider is the legality of your campaign. Make sure you know what you can and can’t do before proceeding.

4. Offer free rewards and incentives

If there is one thing I know about people, it’s that they love to get things for free. It doesn’t matter if it’s a ball point pen or a cheap t-shirt, we jump at the chance to get something free.

There’s a reason so many companies give things away for free. You can use it to attract people who may not know about you or you can use it to build good will. Businesses have used everything from free samples at grocery stores to buy one get one free offers to entice people. The only caveat is there has to be a good reason to give your work away for free. If you don’t have a good reason, people will become suspicious.

I am not proposing you give away something you toiled on for hours. That doesn’t help anyone. What I am proposing is offering things like a free print if a customer spends a certain amount or sending your best customers something free as a token of appreciation.

Many artists think discounting offers the same benefit as giving something away for free, but that is not the case. Discounts devalue your work. They give people a reason to wait for a sale instead of paying for what your art is really worth. There is something about receiving things for free that you don’t get when you give a discount or have a sale.

If you have art that can act as a reward, try giving it to your customers for free. The best gifts come when you are least expecting them. Surprise your best customers with a token of your appreciation.

5. Connect with someone influential

There is an interesting phenomenon people have seen first hand over the last few years.

Author Michael Ellsberg had a 3-minute segment on CNN, a 1,000 word piece in the New York Times, and a guest post for a blog. The blog blew the other two out of the water.

In another scenario, clothing manufacturer Mizzen+Main had a full page New York Times article right before Christmas, a fundraiser announcement in the Wall Street Journal’s Venture Beat blog, a full page photo in Esquire with a famous professional athlete, and a brief mention in a two hour long podcast. The podcast mention blew the others out of the water too.

What is going on here?

These scenarios are both examples of the phenomenon dubbed the Tim Ferriss Effect. If you haven’t heard of Tim Ferriss, he’s the author of The 4-Hour Workweek, a No. 1 New York Times and Wall Street bestseller. The book made the Best Seller List for 7 consecutive years from 2007-2013 and has been translated into 35 languages.

Although these scenarios are both examples of the power of Tim Ferriss, they aren’t exclusive to him. The point is not having Tim Ferris promote your product. The point is, in this digitally connected age, influencers are the key to reaching out to and expanding your audience.

If you are a writer, reach out to an influencer that reads the type of books you write. If you are a painter, reach out to an influencer who collects your style of paintings. If you are a podcaster, reach out to an influencer who listens to podcasts.

One thing I will mention is, DO NOT start blasting influencers with a pitch for your product. That is the fastest way to get it deleted. In order to connect with influencers, you need to provide them with value. If you want to learn more about connecting with influencers, I can’t recommend Selena Soo‘s post, How to get the attention of your favorite expert, enough. She explains exactly what you need to do in order to create an authentic relationship with an influencer.

6. Go on a speaking tour

This may not sound glamorous to most, but one day, I hope to go out and meet my audience face to face. Writing about your work and art is an inherently solitary experience. You crack away at your keyboard hoping it’s half as good as it sounds in your head, but it is always difficult to convey exactly what you are thinking with text. That is why giving a talk face to face can be such a great experience.

When you are in front of people instead of a computer screen, you can use your hands to talk. You can change the inflection in your voice to match your tone. You can use facial expressions to convey emotions that are impossible to translate through text. The ability to express yourself fully using body language should not be underestimated.

Sure you could achieve a similar effect with video, but video does not provide immediate feedback from your audience like being face to face does. You also benefit by getting to know people for who they are, not just a statistic for you to tout.

This brings me to my point of doing a speaking tour. Speaking tours allow you to travel and meet fans in different locations. It lets you interact with people from far and wide. It lets you discover the common thread we all share, no matter where we live.

Some great lessons Chris learned from that experience were: the benefits of teaming up with local organizers in each city, making the events fun for attendees, having a co-host to help facilitate your talk, the importance of making sales, and thanking fans while on tour. He also addresses some of the most common questions people might have about doing a speaking tour.

7. Do podcast interviews

Do you have a great story to tell but don’t know how to get it out there? Then you should consider going onto podcasts and talking about your journey.

As of 2013 there were millions of blogs but only 250,000 podcasts. That means it is a great time to jump in on the ground floor. You can be a part of a growing medium that is often overlooked as a way to gain new followers.

So, when your favorite host brings on a guest, that guest is automatically trusted as an authority. Which means the audience of that show will listen intently. Podcast listeners are eager to learn, especially from people they have not heard from before. This is the perfect chance for you to become that trusted authority.

This place exists and it is called Reddit. Reddit, for those of you who are not familiar, is an entertainment, social networking, and news website where members can vote on just about anything on the internet. It has been dubbed “the front page of the internet” because so many people find their news there before it is reported anywhere else.

One of the great treasures of the site is a section for Ask Me Anything also known as AMAs. In this subreddit people who have done something uncommon or interesting can hold question and answer sessions with the users of Reddit. It’s a great way to answer questions from your fans or people who may not have heard of you.

Anyone can do a Reddit AMA, but it is best to have a great story to tell. You want to make it intriguing enough for people to tune in.

The first step is scheduling a time and date for your AMA with the Reddit moderators in advance. This allows you to be added to the “upcoming AMA” section in the sidebar, which is seen by the community of more than 8 million subscribers.

In order to make your AMA compelling, you need a great headline. Come up with something that makes people want to check it out.

You will also need to have a good description of your work. This lets people know exactly what you do. Explain what you are qualified to talk about, what you want to talk about, and include links to your work.

You should also be prepared with answers for questions you think may come up. This allows you to be prepared for the most upvoted questions, which will rise to the top of the list.

One thing you need to avoid is, doing an AMA strictly for promotion. Redditors can be hard on people who only use AMAs to promote their new work. Be open to answering any question that may come up. Use this opportunity to talk to a brand new audience who may not know about you and your work.

Successful artist AMAs

You don’t need to be the best or most famous artist to have a successful AMA.

9. Crowdfunding

I can’t tell you how grateful we should be to live in this moment in history. We live in a world where you can connect with people across the world instantaneously. We live in a world where anything you dream of can become a reality. We live in a time where fans can help fund your projects before you even start on them.

Crowdfunding is is one of the best ways to raise money for your creative projects. Instead of funding the project yourself, you finance it through contributions from other people. That way, you don’t need to take on all the costs yourself. It also allows you to gauge the interest in your projects before you spend all your time working on them.

The two biggest crowdfunding platforms right now are both online: Kickstarter and Indiegogo.

Through Kickstarter, fans help artists fund their creative visions. In exchange, creators offer rewards to the backers of the project. This can be anything from a thank you on the project website to private screenings of films.

The first difference is the types of projects you can create. While Kickstarter is limited to creative projects, Indiegogo allows you to create a project for any category.

The second difference is Kickstarter requires you to hit the funding goal or you won’t receive any money. Indiegogo, on the other hand, allows you to keep the money you raise, even if you don’t hit your goal.

If you want use crowfunding to help finance your art, make sure you weigh the pros and cons of each platform. Figure out which one you are most comfortable with. Do some research into what others have done to successfully fund their projects and use it to help fund your own.

10. Teaching

Have you ever had a teacher that was so good you wanted to learn everything from them? She explained the subject so well that you can’t imagine it being taught any other way. It is the only class you remember anything from. That is the power of having a great teacher.

Great teachers are able to explain things in a way so others can understand them. They build rapport with their students. They have a genuine interest in the improvement of their students.

People teach for many reasons. Some want to share knowledge with those willing to seek it. Some want to build authority within a certain subject area. And some do it because others constantly ask them to. For these reasons and more, good teachers are sought out. The knowledge they impart is invaluable.

That is exactly why being a teacher can be good for you too. You can help others by teaching a subject you are passionate about. You can build authority within the community you love. You can finally teach all those people who have asked you how you created that painting or wrote that book.

Most of us are ignorant to the fact that we are good enough at something to teach it. Out of all the people in the world, why would anyone want to learn from us? This is just another example of the imposter syndrome.

The fact is, you are likely better at your subject than most people. There are probably a ton of people out there who want to learn how you do what you do. Why can’t you be their teacher?

Local: One place you can start is locally. Find out if anyone in your local area wants to learn your subject. The only problem with teaching locally is, there is a physical limit to the number of people you can teach.

Online videos: Youtube is another great way to teach others. It provides a massive platform for people to discover you. The only problem is, it can be difficult standing out in such a saturated market.

Online education sites: There are a few places online where you can teach your subject to a very targeted group of users. A few are Creative Live, Udemy, and Skillshare. If you can demonstrate your skills well enough, these places are a wonderful place to teach.

Teaching is great for many reasons. You can help others along the way, you can learn as you teach, and you can make a name for yourself as an authority in your field. If you are looking for a way to get your name out there and make some money while you do it, teaching might be for you.

Conclusion

If you are ever looking for new ideas on ways to promote your art, give the ten ideas a day trick a try. You will be amazed at the results. Even if you don’t end up using any of your ideas, they are a great way to explore something new. Whether that’s ten different marketing tactics to test out or something entirely new, the choice is yours.

My challenge to you is to pick one or more of the ideas from the list above. If any of them strike your fancy, explore them and figure out ways you can make them work. If you do, please share it in the comments!

Do you know of any other artists who need new ways to market their art? Share this article with them so they try these marketing ideas too.

If you enjoyed this article, please sign up for my free marketing tips below. Future articles will include inspirational art quotes, blogging, creating newsletters, tools for tracking your user interactions, what makes a good post, article headlines, site designs that work, and much more. Stay tuned, and don’t forget to leave a comment below, I would love to hear how this information has helped you.