They tune out every single television commercial. Billboards are nothing more than visual obstructions blocking their otherwise unhindered views of scenic roadways. In their 20 years of using the Internet, they’ve never actually clicked a banner ad. Sales circulars go straight to the trash (or more likely, the recycling...

Their are two types of people in the world: those who are irritated by the first word in this sentence and those who didn’t notice the mistake. I’m the first type of person. In fact, purposefully typing the wrong word was the most difficult thing I’ve done today. However,...

Condescending Wonka has a point – memes are anything but new, and they are much more than a trend. In fact, memes have been around in some form or fashion for much longer than the Internet. And yet, many brands use memes all wrong. This ends up doing more...

There are two kinds of people in this world: those who take online quizzes and those who scoff at the very idea. Admittedly, I am one of the former. I enjoy knowing what Hogwarts house I would be sorted into (Gryffindor, duh!), which hunky celebrity is my soul mate,...

If sites like BuzzFeed and WatchMojo are any indication, the Internet loves two things: mashing two words together with a capital letter in the middle and lists. You’ve seen the lists taking over your Facebook feed. 28 Things Only 90s Kids Remember. Top 10 Disney Princesses. 10 Reasons We...

Over a quarter of the population is under 19. The post-Millennial “Generation Z” will soon be entering the workforce and earning real purchasing power. More tech-savvy than previous cohorts and disillusioned with traditional corporate advertising, will you be ready to market to this rising group of consumers?