But what will the show cover? It’s sports, obviously. Greenberg told Sporting News:

It is exclusively sports. It’s amazing to me, Mike, how many interviews I’ve done and I am asked so frequently: “So, is this a sports show?” My answer to that is, if I walked into McDonald’s and they said to me, “We don’t have hamburgers today,” I would be very disappointed, because I walked into McDonald’s to get a hamburger. No one goes to McDonald’s if they feel like pizza or sushi. I believe that when a person turns on ESPN, that person has a right to expect that we’re going to be talking about sports, so what people will see when we debut on Monday, and every single day thereafter, is that we are a sports show first, last and always.

That led to a question about a Hollywood Reporter headline that ran last month: “ESPN plans to wake up woke with new morning show.” Will the show cover politics when it does intersect with the sports world? Here’s an excerpt from executive producer Bill Wolff and Rose:

Still, “when players take a knee, then it deserves coverage and conversation,” notes Wolff, referring to NFL players’ national anthem protests. “If something political makes itself part of our world, we are dishonest and inauthentic if we don’t discuss it.”

Rose notes that he has “never been muzzled in any way” during his decade at ESPN, he says: “I appreciate the fact that I’m able to talk about more than what happened in last night’s NBA game. And I think fans appreciate that. When our president tweets about sports, now he’s fair game.”

Back to Greenberg, who said this to Sporting News:

I don’t want to call anyone out, OK? I don’t know how that happened. I can tell you I was on that call, I was in that interview. What Jalen said was, “If the president tweets something about sports while we’re on the air, then we will talk about it.” Somehow that became a headline that we’re going to be a “woke” talk show. I don’t even know what that means, much less how it relates to what we were talking about. That, in my opinion, was a very misleading headline relative to the intention of the show. . . . If you read the article, we talk at great length about how our plan is to do a sports show. That is 100 percent what we are going to do.

Mike Greenberg on talk of ESPN's 'Get Up' being 'woke': It was 'misleading'

“If you read the article, we talk at great length about how our plan is to do a sports show. That is 100 percent what we are going to (…)

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