How can we market health and wellness better and motivate change? The key is to understand your customer and their attitudes towards health and wellness -- tailoring a message to resonate with each of these six segments.

Maintaining a presence on these new social platforms can provide a powerful, if subtle, marketing message: You're the type of doctor who "gets it," who is open to new approaches and who will be among the first to know about new treatments and new technologies. It's hard to think of a better message to convey about your practice.