Guy Fieri is already in Texas, ready for Super Bowl Sunday. As a part of the FOX Pre-Game Show on Sunday Feb. 6, 2011, Guy will appear in multiple program segments for Kraft Foods' RITZ Crackers. With the first part of FOX's pre-game coverage set outdoors, Guy and Ritz will be set up in a parking lot outside Cowboys' Stadium, creating tailgate fare using Ritz crackers. The hour between 2-3PM EST will be called "The Ritz Cracker Pre-Game Show."

Guy is also featured in the new TV commercial (see the commercial here) that broke in mid-January and in spots airing during the pre-game. "With the fun and bold recipes we've created with Guy, we're giving football fans and foodies alike a new way to make Ritz part of their celebration," says Ritz senior brand manager Sheeba Philip. (source)