Stephen Traynor, Jennifer Weiss and Simone Urdl of The Film Farm will produce with Side Road Media’s Kelley Harron, who is the rights holder of the musical, and Brian Robertson.

Harron, daughter of the original co-writer of the musical Don Harron, was a branding and casting consultant of TV networks before launching Side Road in 2011. She is also currently in development with comedian-actor Shaun Majunder on his feature directorial bow.

“The story is timeless and the music and lyrics are as relevant and enjoyable now as they were when they were first imagined by Norman Campbell and my father,” Harron said of the project. “My producing partner, Brian Robertson and I are delighted to be collaborating with the Film Farm.”

Robertson is currently CEO of 2D/3D conversion company Legend3D, based in San Diego and Los Angeles. He previously served as president of the Canadian Recording Industry Association, and has produced over 48 theatrical productions, including the Broadway revival of “Guys and Dolls.”

Film Farm is currently posting Atom Egoyan’s “The Captive,” set for 2014 release, and in development on director Patricia Rozema’s period romance “Last Letter from Your Lover, ” Sook-Yin Lee’s “Octavio is Dead” and Susan Shipton’s “Wild Dogs.”

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