That choice might divert money from Sony’s coffers, but it gives users the comfort of knowing they can use existing subscriptions on their new devices.

So we don’t think you’ll see Sony (or Microsoft) signing up individual British TV channels, but there may be a few exceptions.

With Dave On Demand, YouView has seen the first launch of a catch-up service from a broadcaster outside the BBC, ITV and Channel 4. It’s going to be followed by catch-up for other parts of the UK TV family: Really and Yesterday.

When the new consoles find big enough user numbers (and it could take a while), broadcasters will find them an attractive route to reach the on-demand generation who don’t watch Freeview or Sky.