SOURCEBOOK

Get your copy of the first ever Digital Experience Sourcebook from EContent, which is packed with information about the past, present, and future of all the topics that matter to digital content professionals.

So how can digital marketers create a highly interactive and satisfactory customer experience for their brands? The answer lies in leveraging the best technologies to build immersive, personalized customer journeys across every channel.

The WCAG 2.0 guidelines and the newly-minted 2.1 updates are a useful starting point for digital publishers to make their content more accessible. According to these guidelines, publishing accessible content involves adhering to four key principles. Here are some quick general tips for addressing each of these principles.

Kitewheel's 2019 State of the Customer Journey report points to steadily increasing adoption by companies of all sizes in both B2B and B2C, across the entire customer lifecycle, in support of improved customer experience.

This year's Cannes Lions will focus on a number of trends. Expect transparency and accountability, consumer privacy and how publishers make money long-term to be among the biggest areas for pharma marketers—not just at the event, but beyond.

CNN, Business Insider, Huffington Post, The Washington Post, The Guardian, MTV News, TechCrunch, and many more created chatbots. Today, only CNN and TechCrunch still have their chatbots up and running. Conversely, other sectors are still expanding their chatbot offerings, and they are seeing great success with chatbots. Why aren't publishers taking advantage of this technology?

The EU's new Digital Single Market Directive will disrupt the relationships among digital platforms and audiovisual (AV) rightsholders such as studios and licensees. Here, there are lessons to be learned from science publishing.

When it comes to user experience (UX) and conversion rate optimization (CRO) there are plenty of site features and content ideas you might find on competitor websites, or websites belonging to aspirational brands, which aren't actually conducive to success.

Web content management systems come in all shapes and sizes. Bespoke CMSs, open source platforms, and homemade solutions abound. No matter how good or bad the actual system is, it is the quality of the implementation that made the biggest difference.