McDonald’s franchise owner Joe Ferrino, left, recently presented a check for $3,500 on behalf of Ronald McDonald House Charities of WNY to Frank Cerny, executive director of the Rural Outreach Center (ROC) in East Aurora. The funds will support the ROC’s outreach to and support of children, including the play therapy, winter readiness and back-to-school […]

The Rural Outreach Center (ROC), located at 730 Olean Road in East Aurora, a nonprofit organization dedicated to assisting, empowering and elevating the impoverished rural population in southern Erie County and surrounding areas, has made several new appointments to its board of directors. Vicki Feine of East Aurora has been named the ROC’s board chair. […]

The Rural Outreach Center (ROC) in East Aurora hopes to spread some holiday spirit this Christmas season by asking local individuals, families, businesses and organizations to “adopt” a deserving family and help make their holidays a little brighter. “This Christmas season we anticipate assisting 12 to 15 families who are actively pursuing their goals toward […]

The Rural Outreach Center (ROC) is pleased to announced that it has been awarded a $3,500 grant from Ronald McDonald House Charities of WNY, Inc. to enhance the organization’s “Especially for Kids” program. The grant will be used to purchase therapy supplies, backpacks, school supplies and winter coat gift certificates. Located at 730 Olean Road […]