C-SUITE ON DECK

EVENTS

VideoNuze's 9th annual Video Advertising Summit will bring together 300+ industry executives and 30+ speakers for the industry’s premier day of learning and networking. Learn about the biggest industry trends and take away actionable data. The Video Ad Summit is a must-attend day for conte...

Advertising Week is a worldwide gathering of marketing, advertising, technology and brand professionals. From daytime seminars and workshops featuring some of the industry’s brightest minds to organized networking and world-class entertainment, Advertising Week is a one-of-a-kind experience.

LocalEdge

LocalEdge is the search marketing division of Hearst Media Services. The Hearst Corporation is one of the nation's largest diversified media companies. As a leader in local search and performance-based advertising, the number one goal of LocalEdge is to provide cost-effective leads to advertisers. Based in Buffalo, NY, LocalEdge connects buyers and sellers through its multi-media suite of digital and print products. The product suite includes: web design, SEM, SEO, video, mobile, social media, behavioral targeting, print directories, email marketing and marketing automation for its advertisers.

C-SUITE ON DECK

RELATED NEWS

At a time when all political parties are gearing up for the upcoming elections in Uttar Pradesh, the office of the Chief Electoral Officer of the state is preparing for an awareness campaign for voters. The CEC’s office recently reached out to different advertising agencies giving them a template of the advertisement campaign it would soon be launching in the state. Besides reinforcing the need for mandatory voting, the CEC has asked the advertising agencies to focus their content on &ldqu...ADAGE INDIAREAD MORE

Connekt’s, an innovative technology company activating smarter TV experiences that audiences love announced it has been awarded a patent for its proprietary technology, enabling audiences to research and purchase items viewed on TV and video. The patented technology, which is already in use by top consumer brands, TV networks, and their agencies, makes TV advertising, commerce and content experience smarter and more effective. Connect's patent gives consumers the opportunity to interac...MARTECH SERIESREAD MORE

U.S. tech companies and ad agencies are increasingly interested in the Chinese market, and Snapchat is no exception. The camera company is looking for an international strategy manager based in Shenzhen, China, where Snapchat opened a research and development office last December, according to a job opening posted on LinkedIn on Dec. 8. This new role seems to go beyond the main purpose of Snapchat’s Shenzhen office, which is to further develop Snapchat’s Spectacles hardware. The role...DIGIDAYREAD MORE

YouTube is warning users that they may see a noticeable decrease in subscriber count as the company purges spam accounts. This will occur from December 13-14, according to an announcement in the YouTube help forum: A YouTube representative goes on to explain that its efforts to remove spam should assure users that they’re organically building an authentic community. Even if a channel did not intentionally acquire spam subscribers, they may have acquired some as a result of the actions of o...SEARCH ENGINE JOURNALREAD MORE

Did you know Facebook allows you to temporarily deactivate your account? This allows you to stop others from viewing your profile and content, without actually deleting any of your information. If you ever want to come back to Facebook later on, you can reactivate your account by logging into Facebook with your email address and password. Our guide will show you how to deactivate your account from within the Facebook mobile application. Note: These screenshots were captured in the Facebook app o...ADWEEKREAD MORE

Google Ads is sunsetting the YouTube call-to-action overlay in January 2019 and introducing a new CTA extension in its place. The new CTA extension for video ads can be applied to TrueView in-stream ads, and later, to Bumper ads and TrueView video discovery ads. Advertisers can use the extension when their primary objective is to drive awareness or consideration, rather than clicks and conversions. Google reminds advertisers that TrueView for action ads are still the best option for driving conv...SEARCH ENGINE JOURNALREAD MORE

With almost 2 billion websites flooding the internet, standing out from the competition and attracting more traffic can become a monumental challenge. News outlets, blogs, and other publishing platfor...

EVENTS

VideoNuze's 9th annual Video Advertising Summit will bring together 300+ industry executives and 30+ speakers for the industry’s premier day of learning and networking. Learn about the biggest industry trends and take away actionable data. The Video Ad Summit is a must-attend day for conte...

Advertising Week is a worldwide gathering of marketing, advertising, technology and brand professionals. From daytime seminars and workshops featuring some of the industry’s brightest minds to organized networking and world-class entertainment, Advertising Week is a one-of-a-kind experience.