We may now be away from the blue liquid, and instead are focusing on empowering women; however, Bodyform and Always (and Tampax) please empower women even further by making sure you #smashshame around menstruation as well.

Christmas is coming. For most of us, the start of December signals a time of happiness and fun - where we get to enjoy quality time with our families, indulge in good food and share Christmas spirit. But for victims of domestic violence and their children, Christmas can be a scary time instead.

I have no doubt we'll soon see lightweight gimbals marketed at consumers who are tired of shaky footage of their holidays or the kids' sports day. When that day comes, people will be able to have high quality, smooth movement to go with their HD cameras.

You may have seen the heartbreaking sixty-second story: an old man takes his lovely little fluffy white dog for a walk to deliver a bunch of flowers. It transpires he is delivering the flowers to the graveside of lost loved one. The dog comforts him with a lick and they eat dinner together, with the man preparing the dog's favourite meal, Cesar.

One would think that there isn't any real reason to complain, because, it is after all just another advertisement, not to be taken seriously. But taking issue with the way our society reacts to behaviour outside of an unspoken norm is needed...

We need to redefine the very notion of what 'taking a risk' or 'being brave' actually constitutes. Indeed, you can argue that brands need to get things wrong from time to time in order to learn, a hypothesis brilliantly laid out by Tim Harford in his book 'Adapt - why success must begin with failure'.

This week I have been made aware of two PSAs. The first and the main subject of this article is from the Ontario Ministry Of Health and deals with that most maligned of habits - smoking - and in particular the somewhat unjustifiable modern trend of 'social smoking'. The second is a film from Serbia highlighting the effects of domestic violence.

Commercials are awful for the most part (except the one I was in which was extraordinarily good) and in an attempt to move away from predictable narrative set-ups and engage with a more media-savvy audience, advertisers are adopting far more adventurous ways of selling us biscuits and bank loans.

Of course, some may sneer at the Pakistani advertising industry, for their traditional portrayals of family life and gender defined roles, but what must be remembered is that the commercial is no place for gender politics.

Attempting to persuade an individual to buy a car by using a group of dancing hamsters is quite a tall order, but after seeing the Kia Soul advert created by David&Goliath (Los Angeles) a sudden personal desire for the product emerged

It is, first and foremost, an adorable and well-made 90 seconds about a young boy waiting for Christmas, and more importantly why he's so impatient for this Christmas to come. It's the kind of adorable where you don't pronounce the "r". On dastardly capitalism's recent charge list, this ad is pretty low down.

The digital age has contributed to shorter attention spans, more consumer control, freedom and choice, as well as an industry reliant on data and technology. How has this impacted the art of storytelling? And does it matter?