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Andrew Hennigan is a Lecturer, Speaker Coach and Writer. He is interested in speaking, writing, social media, networking, influencing, reputation, intercultural, innovation and other topics. He is also a freelance journalist, writer for hire and author of the book Payforward Networking. Copyright Andrew Hennigan 2007-2018.

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Five years ago the Wall Street Journal declared the end of the reign of email in the article Why Email No Longer Rules... They were not the only people to announce the death of email. At the time everyone thought that email was finished and that soon the stuffy old timers who persisted in using it would see the light and move to new tools. Some said that we would all be using new communication tools like GoogleWave, launched with great fanfare in 2010 as the future of mail but then shut down three years later. Others said that we would all use Facebook, Twitter or other social sites. They were all wrong.

Now more than forty years after it was introduced email shows no signs of going away and indeed there is no credible alternative on the horizon. You could, people argue, use Facebook messenger instead, except that not everybody has Facebook messenger. You could, others say, use WhatsApp, except that not everyone has WhatsApp. You could use instant messaging, a few argue, but there a…

When you work in communications you will probably have to ghost write a quote for a press release, a blog post, a social media comment, an article or maybe a speech for a top-level manager in your organization. Often it must be approved by the manager you are ghosting but you have limited access to them; you might also be uncomfortable trying to be the voice of someone you don't normally interact with.

Luckily there are some simple techniques you can learn to make this task easier and faster, minimizing the stress and optimizing the results.

LEARN THEIR STYLE. Before you attempt to write something in the style of someone else you need to learn how they talk and write. Prepare by reading things that you think they wrote themselves and watch them speak to get a feel for the style and tone they use. You don't have to identify all the style markers because your brain can automatically learn to recognize someone's style.

Though every person with Internet access has the possibility to check facts without a trip to the library I still see old myths being repeated in articles, lectures, workshops, videos and TV shows. Hardly a day goes by without me seeing someone saying that we use only 10% of our brains, or how only 7% of communication is in the words, or the old myth about Henry Ford and the "faster horse". Two years ago I wrote about this problem in The Creation of Levi's: Why Writers and Speakers Should Always Check Facts. In this piece I recommended that everyone should at least run a quick Google check before repeating these myths. In search results the popular mythbusting sites are always on the first page. Wikipedia articles usually debunk common myths, too.

But there is another technique careful writers and speakers can apply to avoid repeating or even creating myths and misinterpretations: go to the source. I was given this advice as a student. Some professor whose name I have l…