Introducing Madam C.J. Walker Beauty Culture Haircare

Building on the life, legacy and impact of the ground-breaking Madam C.J. Walker – Civil Rights Activist, Visionary, Entrepreneur, Philanthropist and America’s first female self-made millionaire who created specialized hair products for African-American hair – The Madam C.J. Walker Beauty Culture Haircare Collection elevates maintenance, styling & treatment for all hair textures by fusing fair trade natural ingredients with performance innovation. Serving today’s woman according to her specific hair texture needs, Madam C.J. Walker Beauty Culture’s product solutions contain all new formulations created with the highest quality natural ingredients, and performance-driven innovation to inspire every woman to be unapologetic in the expression of her individual beauty- whether kinky, coily, curly, wavy, or straight/heat-styled. The treatment collection is designed for all hair types to help restore and maintain health.

The line consists of four collections that address the cleansing, treatment and styling needs of all hair textures. These include three styling collections formulated with six multi-tasking oils that help nourish, condition, detangle and seal in moisture and one treatment collection. The styling collections feature the lead oil as an individual SKU, with each antioxidant-packed, lightweight oil providing different benefits: Brassica Oil to smooth & silken, Coconut Oil to nourish & moisturize, and Jamaican Black Castor Oil to nourish & restore. Each can be used for treatment and conditioning boosts and refreshes in between full washes, as well as blended for more personalization according to hair needs. The innovation behind the newly-launched collections ushers in two beauty breakthroughs, including two first-to-market encapsulations:

Madam C.J. Walker Beauty Culture Dream Come True Collection

(Scalp & Strand Nourishing)

Standout styles start with healthy hair. This universal collection, Dream Come True, is for all hair types and includes intensive reparative treatments to repair, rebuild, and hydrate your scalp and strands. Each product features notes of white flower and warm vanilla for a subtle scent.

Madam C.J. Walker Beauty Culture is taking what Madam Walker envisioned more than 100 years ago to a fresh, new level with products and formulas I believe she might have imagined for the 21st century… In one of her last speeches, Madam Walker emphasized the importance of healthy hair – whether curly-kinky, straight, wavy, or in-between – each style beautiful in its own uniqueness. With this line, every woman can have healthier hair while also confidently expressing her beauty in the best way possible – hers.

When I’m not hunting down the latest and greatest beauty products, beating a face or lacing a do, you can find me roaming the streets of NYC in my stilettos looking for the next best restaurant. Or in the kitchen trying to outdo myself from the last time.

2 Comments

I’m interested in these products but they are a little pricey. I normally don’t spend a lot on hair products. It’s endorsed by the great great granddaughter of Madame CJ Walker, A’Lelia Bundles. I can’t wait to see some product reviews. Thanks for posting.

I agree, they are very pricy. I used to not spend a lot on haircare products either, but once I went natural I noticed that the products that are better for our hair are more expensive. Of course this would be the case, just like buying healthier food smh.