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Overview

What do Blendtec, The Wizarding World of Harry Potter and Barack Obama have in common? They all created huge amounts of buzz and generated millions of dollars in sales and campaign contributions by using the principles found in this enlightening audio book.

A World Wide Rave is when people around the world are talking about you, your company, and your products Whether you're located in San Francisco, Dubai, or Reykjavik, it's when global communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. And it's when tons of fans visit your Website and your blog because they genuinely want to be there.

Millions of people try to create something on the Web that will catch on and become a hit on YouTube, blogs, Facebook, and other online media. But you can't generate buzz without something to buzz about. Now bestselling author, David Meerman Scott explains how to produce engaging online content that people will WANT to share, triggering a world wide rave for your product or service.

Product Details

About the Author

Walter Dixon is a winner of Audible's "#1 Editor's Choice and Customer Favorites" award. The narrator of more than 200 audiobooks, he has performed on stage in stand-up comedy, theater, and opera productions. He has also voiced animated features, vintage radio dramas, and audio tours for the Guggenheim and other museums.

What People are Saying About This

From the Publisher

"Scott’s book offers a number of methods and approaches that various businesses can use to start an online ‘wave’ of interest in their company or their offering. Much of the advice is applicable to even the smallest growing business looking to tap into today’s marketing trends."—Fuel Magazine

"Companies that are marketing effectively are using social media and the Web to go wherever potential customers are going and getting them to create a buzz about their products. David Meerman Scott calls it creating a ‘World Wide Rave’.—Miami Herald

"Wouldn't you love to have your product sell itself, with people around the world talking about it and promoting it online? David Meerman Scott thought you would. So he wrote this book about how to start a World Wide Rave about your business."—Kansas City Star

Editorial Reviews

"Scott’s book offers a number of methods and approaches thatvarious businesses can use to start an online ‘wave’ ofinterest in their company or their offering. Much of the advice isapplicable to even the smallest growing business looking to tapinto today’s marketing trends."—Fuel Magazine

"Companies that are marketing effectively are using social mediaand the Web to go wherever potential customers are going andgetting them to create a buzz about their products. David MeermanScott calls it creating a ‘World WideRave’.—Miami Herald

"Wouldn't you love to have your product sell itself, with peoplearound the world talking about it and promoting it online? DavidMeerman Scott thought you would. So he wrote this book about how tostart a World Wide Rave about your business."—Kansas CityStar