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Most Millennials and Gen Z eat baked goods regularly according to the 2019 national research on consumer behavior presented by the American Bakers Association and the Center for Generational Kinetics. These two generations are looking for whole grains, and fresh-baked goods made from natural and responsibly sourced ingredients.

Click here to read about this article and more in our latest issue of Baking Update that focuses on Artisan Baking – When Art meets Science.