Just Kidding, That Tavi/Jane Pratt Collaboration Isn’t Happening

It seems the love affair between teen wunderkind style blogger Tavi Gevinson and Sassy magazine creator Jane Pratt may be coming to a close. Tavi originally signed on to be a part of Pratt’s new website xoJane, and was meant to bring the teen voice and angle to the publication. But when Pratt’s site launched earlier this year, the Style Rookie blogger’s influence was nowhere to be found. Now it seems that Gevinson has decided that xoJane’s parent corporation, Say Media, isn’t anyone she wants to work with. Instead, Gevinson is going independent for her new magazine venture, Rookie. “It was just that I want to have full control, and it’s important to me that we’re independent, not so that we can be indie and ‘down with the Man,’ but because I find a lot of comfort knowing that it’s all in my control,” said Gevinson in a statement. Given Gevinson’s love of all things ’90s (Riot Grrl, Courtney Love, “My So-Called Life”), we’re not surprised she’s decided to invoke a DIY spirit. And frankly, we’re more excited than ever to see what she’s going to produce. [The Observer]

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