LinkedIn is a major player in the social media game when it comes to the business networking crowd. And now it’s stepped up it’s game, taking some inspiration from fellow social networking sites Facebook and Twitter, adding to its groups feature, improving its design and adding more personalisation. Read the rest of this entry »

Social media has been recognised for its benefits in helping to developing a reputation, strengthen credibility, increase brand awareness and increase customer interaction. Now it is proving itself as valuable for lead generation.