Frost argues that people are getting sick of it, and are increasingly finding ways to block it out. Which leaves creators with a choice: "Do we want to be part of the 90% of noise out there, or do we want to be part of the 10% of signal?" In the post-bullshit age, creating products that respect people's time and attention will be not only polite, but key to success as well.

Death to Bullshit comes bullshit-free by default, but if you want to read a really bullshitty website you can click "Turn bullshit on?" and read this version instead:

This is bullshit

The website and blog are based on a popular talk he gave at Creative Mornings, which you can watch here: