Create a video campaign with bumper ads

Bumper ads are short videos that let you reach more customers and increase awareness about your brand with brief, memorable messages. You can create bumper video campaigns in Google Ads using the 'Video' campaign type.

Below, we’ll walk you through how to set up a bumper video campaign in Google Ads.

Before you begin

Before you set up a bumper video campaign, you should be familiar with video campaigns and video ad formats. Bumper campaigns require a video of six seconds or less, and the video must be hosted on YouTube.