Product Details

Vendor Details

EveryAction

www.everyaction.com

Founded 2014

United States

About EveryAction

EveryAction offers best-in-class digital, multi-channel fundraising, organizing, and advocacy tools on a single, unified CRM. Thousands of nonprofits like Greenpeace, Planned Parenthood, the National Audubon Society, and others use EveryAction each day to raise more money and drive more action.

EveryAction Reviews Recently Reviewed!

Easy to use at first, and immense power and flexibility when you get into it. Also great performance

May 01, 2018

Eric H.

Director, Digital Platforms

Non-Profit Organization Management, 501-1000 employees

Used the software for: 1-2 years

Reviewer Source

Source: Capterra

5/5

Overall

5 / 5

Ease of Use

4 / 5

Features & Functionality

5 / 5

Customer Support

5 / 5

Value for Money

Likelihood to Recommend:Not LikelyExtremely Likely

Pros: The performance! Views load fast. Reports update fast. Contacts and user records save automatically for 80% of the attributes you update. And the "Create a List" interface is so performant that I use it just to answer idle questions about the constitution of our database (which is not small). I've used Salesforce a fair amount with a similar sized database; often running reports, you would enter in all the parameters, run it, and then go make a sandwich. Five minutes later, maybe it had run. I never even THINK about how long something will take to run anymore. It's great.

Cons: Growing pains. EveryAction already does a lot, and their product team is expanding what it offers at a fine clip. As a result, features are often released with bugs and/or oversights that probably would have been caught in a more conservatively evolving platform. In a way, this is kind of a sneak Pro, because as long as you take new features with a few grains of salt, you benefit from a pretty agile development schedule. And most importantly, the bugs/oversights have always been functional; security, in my experience, has never been compromised in favor of progress.

Overall: It's a powerful engagement platform The ActionTag online form system works great out of the box, and is fairly easy to customize if you want to fine-tune your user interfaces and flows User management is made really easy with some powerful tools like quick role comparison and impersonation It's blue

Pros: At Resource Generation we appreciate how user friendly EveryAction is to navigate. Our full staff and many of our member leaders need to use the system to move their work forward, and that hasn't been possible with other systems. EveryAction also uses the language of in person and online organizing throughout its systems which is helpful from a functionality and user adoption standpoint. The values alignment also means the kinds of functions that are built prioritize justice frameworks, such as selecting preferred gender pronouns.

Cons: EveryAction is a newer database, and new functions that you might expect to already exist are being built all the time. One example is responses to online forms formerly going directly into a contact record as notes, which is now an optional function. So expect there to be some growing edges for the system. That said, the support team is good about acknowledging what is being built and communicating and mitigating the impacts for users where possible. This is primarily why I scored lower on "Features & Functionality".

In my work, we use the Every Action advocacy, fundraising, and email tools.

Mar 06, 2018

Karla C.

Director of Engagement

Used the software for: 6-12 months

Reviewer Source

Source: Capterra

4/5

Overall

5 / 5

Ease of Use

Indoor II 9 Cool Proximo MercurialX NIKE Shoes CR7 5 Grey 4 / 5

Features & Functionality

5 / 5

Customer Support

NIKE 5 II 9 Proximo Grey CR7 MercurialX Shoes Indoor Cool4 / 5

Value for Money

Likelihood to Recommend:Not LikelyExtremely Likely

Pros: The software is extremely user friendly, my non-technical staff find that setting up emails, petitions, advocacy campaigns, sign up forms, and fundraising forms is very easy to do. Every Action is constantly asking for user input and rolling out updates and new features that make the tools more robust and easy to use. The advocacy tools are robust and include integration with social media both for campaign targeting (through twitter) as well as to make it easier for constituents to share our campaigns. For the most part, tracking and reporting on email, advocacy, and fundraising results within the tool is easy to use and the reports are robust. Creating scheduled reports and analytic dashboards is easy and allows you to see almost every detail you'd want to know about how your campaigns are performing.

Cons: Functionality for surveying constituents is currently very limited, but this is something they are currently working to develop. Integration with other databases has been challenging for us as has duplicate management.

Moving to EveryAction was an great decision on our part -- incredibly better than our old system.

Feb 26, 2018

Ryan O.

Data & Analytics Director

Hospital & Health Care, 501-1000 employees

Used the software for: 1-2 years

Reviewer Source

Source: Capterra

4/5

Overall

3 / 5

Ease of Use

3 / 5

Features & Functionality

4 / 5

Customer Support

4 / 5

Value for Money

Pros: Its step-by-step functionality is great even for non-tech people; they seem to get it much quicker than others. And the VAN integration was the big selling point for most people -- never before has it been so easy to see if someone opened an email, came to an event, filled out a form, and got a survey response all in one place before. And while we don't use it as much as I'd like, the Advocacy Tool is truly great and something I haven't seen others do as well. And Customer Service is always responsive and helpful if it's something that already exists.

Cons: Everything that I would change about EveryAction are just additional tweaks to its existing functionality; I don't think there are any overarching/systemic flaws -- we would just be able to link back to survey questions, for example, whereas right now only activist codes are available, etc.

Our web developer recommended EveryAction to us. We are a patient advocacy organization.

Pros: EveryAction has modernized our communications in many ways. The most important improvement for us a nationwide advocacy organization has been the uniquely easy way that EAction helps us track and analyze our volunteer engagement. We are most excited about the event management and recruitment potential of EveryAction, and the possibility of unifying and bringing most of our digital communications under one tool.

Cons: Depending on your working and learning style,, you will either like the fact that EAction seems to constantly evaluate and/or add new/improved features, or you will probably feel unsettled by the changes. Either way, you will want to spend more time upfront watching the video tutorials or at least have a plan to ask for more training in order to understand the basic features, which remain largely unchanged. You may also want to be more proactive with seeking tech support.

Overall: Quite a few, but off the top of my head: Modernized, nice looking communications. Increased engagement with volunteers. Superior analytics.

Better than NationBuilder

Apr 25, 2018

Victoria S.

Communications Manager

Non-Profit Organization Management, 1-10 employees

Used the software for: 2+ years

Reviewer Source

Source: Capterra

5/5

Overall

5 / 5

Ease of Use

5 / 5

Features & Functionality

5 / 5

Customer Support

5 / 5

Value for Money

Likelihood to Recommend:Not LikelyExtremely Likely

Pros: We switched to EveryAction from NationBuilder and absolutely love it. The user interface is sleek and modern, and its very easy to query based on dozens (hundreds?) of filters, actions taken, demographics, etc. We also use the email tool to send out our newsletter and can quickly and easily make donation & signup pages.

Cons: There's not much I don't like about EveryAction. I wish the email templates were built out a bit more, but that's really it.

Using EveryAction, we've taken supporter engagement to a new level. These are powerful tools.

May 21, 2018

Benjamin E.

Director

Used the software for: 2+ years

Reviewer Source

Source: Capterra

5/5

Overall

5 / 5

Ease of Use

5 / 5

Features & Functionality

5 / 5

Customer Support

5 / 5

Value for Money

Pros: Mobilizing supporters, both old and new, is easy with EveryAction. Emails, advocacy, and fundraising are straightforward. The interface is elegant. It's given us an amazing ability to create engaging and effective campaigns that are impactful and have helped us grow.

Cons: There's a learning curve here, but the supporting documentation is strong and I've found their support team and our organization's account representative to be extremely helpful. They care about making sure we're using EveryAction to the best of our ability.

I have used several CRMs and EveryAction is the most powerful and easiest to use, by far.

May 04, 2018

Sarah S.

Interim Director of Development

Used the software for: 6-12 months

Reviewer Source

Source: Capterra

5/5

Overall

5 / 5

Ease of Use

5 / 5

Features & Functionality

5 / 5

Customer Support

5 / 5

Value for Money

Pros: There are so many features of EveryAction that are exceptional. My favorite feature is the list builder. You can easily create a list of constituents and then run a report to access whatever data you need, all in seconds. Next, EveryAction has so many available fields - it is extremely flexible and easily accommodates your needs. Third, the support at EveryAction is fantastic - they are constantly improving the product and adding features my team suggests. Finally, I have never used a CRM that so easily allows for import and export of data.

Cons: There is a learning curve when it comes to direct mail plans and reports. However, there are very helpful tutorials on the EveryAction website to facilitate this.

CR7 II MercurialX NIKE Indoor Cool Grey Proximo 9 5 Shoes

EveryAction is the only database that I recommend for solid fundraising practices

May 01, 2018

Heather L.

Director of State Development

Used the software for: 2+ years

Reviewer Source

Source: Capterra

5/5

Overall

5 / 5

Ease of Use

5 / 5

Features & Functionality

5 / 5

Customer Support

5 / 5

Value for Money

Likelihood to Recommend:Not LikelyExtremely Likely

Pros: I have used NGP & EveryAction during just about every iteration of my career--for all clients when I was president of my fundraising firm, and now with our state affiliates at LCV. From a fundraising perspective, it doesn't get better than EveryAction. It allows digital fundraising and advocacy to happen effectively in the same place as major donor fundraising, tracks actions, events, etc. Fundraisers can manage call time, set next move tasks, and log all fundraising activities in a smooth and efficient way that helps build for long-term and enduring relationships with the organization.

Cons: Over the years there have been bugs, issues with duplicates or other technical issues, but the EveryAction team go out of their way to make sure they troubleshoot and solve these issues.

An outstanding CRM with an innovative team ready to help take any campaign to the next level.

May 03, 2018

Grey 5 Proximo MercurialX Shoes Indoor Cool II 9 CR7 NIKE Walter T.

Senior Account Manager

Public Relations and Communications, 11-50 employees

Used the software for: 2+ years

Reviewer Source

Source: Capterra

5/5

Overall

5 / 5

Ease of Use

5 / 5

Features & Functionality

5 / 5

Customer Support

4 / 5

Value for Money

Likelihood to Recommend:Not LikelyExtremely Likely

Pros: I work with plenty of clients with different CRMs, and I can confidently say, EveryAction is probably one of the most powerful CRM's I've used - it's so easy to create lists and really see granular data about an individual contact. The email tool is pretty solid, and creating online forms, petition pages, signups, etc is intuitive and quick. For advocacy, EA features click to call, social advocacy, email, and allows for custom targets, which is a differentiator from most other tools.

Cons: The naming conventions for features could use a little bit of work (tags vs. codes vs. activist codes), but other than that, not many complaints.

Overall: A CRM that provides everything a user needs to run a successful, data-driven advocacy campaign.

This software has been great for us...much better than the program we were using before.

Cons: ability to use certain fields, frustrations with tech support, line is busy frequently would like to be able to schedule an appointment for help. Upgrade was very difficult and information from support not as helpful as it should have been.

Great software and great customer support.

May 03, 2018

Verified Reviewer

Used the software for: 2+ years

Reviewer Source

Source: Capterra

5/5

Overall

5 / 5

Ease of Use

5 / 5

Features & Functionality

5 / 5

Customer Support

5 / 5

Value for Money

Pros: I like the various tools that it offers. It gives me the ability to efficiently and expertly manage all aspects of our clients' digital program.

Cons: It's not the most intuitive UX. So sometimes when we're tasked with training our technologically-uninclined clients, it's not always easy to show them how to use EA.

This software is powerful but easy to use. Great customer support as well.

Pros: I like how intuitive it is to use. It is fast, easy to navigate, stores tons of important data, and makes my job a lot easier!

Cons: I would love if it was a little easier to customize, but overall a great product and highly recommended.

Overall: Tracking contributions, compliance.

Great Customer Service and Easy to Use

May 03, 2018

Verified Reviewer

51-200 employees

Used the software for: 2+ years

Reviewer Source

Source: Capterra

5/5

Overall

5 / 5

Ease of Use

Cool 5 Shoes II Indoor Grey 9 MercurialX Proximo NIKE CR75 / 5

Features & Functionality

5 / 5

Customer Support

5 / 5

Value for Money

Likelihood to Recommend:Not LikelyExtremely Likely

Pros: I used their campaign fundraising database and found it to be great. They cover all of the fundraising bases I needed.

Cons: It has been awhile since i used this database. I cannot remember any large grievances to report here.

EA is super easy to use and super efficient.

May 07, 2018

Selina T.

Manager of Campaign and Digital Strategies

Used the software for: 1-2 years

Reviewer Source

Source: Capterra

5/5

Overall

5 / 5

Ease of Use

4 / 5

Features & Functionality

5 / 5

Customer Support

4 / 5

Value for Money

Pros: It's user friendly, setting up forms and emails is quick, building lists and targeting is much more intuitive and comprehensive than other software. And they're also creating new features to make the software better depending on client needs.

Cons: The event function could be more robust. The survey function was a con, but that has since been improved.

EveryAction has revitalized our donor management!

May 21, 2018

Sara K.

Development and Events Coordinator

Used the software for: 1-2 years

Reviewer Source

Source: Capterra

5/5

Overall

5 / 5

Ease of Use

4 / 5

Features & Functionality

4 / 5

Customer Support

5 / 5

Value for Money

Likelihood to Recommend:Not LikelyExtremely Likely

Pros: It is so simple to use. Searching for donor data and running reports is a cinch. Also love having mass communication and tracking in the same system. The online forms are simple to setup and are very robust.

Cons: Support can sometimes take awhile and doesn't always give in depth solutions. The more advanced tools are a bit out of our budget.

Easy to use and see results quickly

Apr 26, 2018

Michelle R.

Chief of Staff

Civic & Social Organization, 11-50 employees

Used the software for: 1-2 years

Reviewer Source

Source: Capterra

5/5

Overall

5 / 5

Ease of Use

5 / 5

Features & Functionality

5 / 5

Customer Support

5 / 5

Value for Money

Likelihood to Recommend:Not LikelyExtremely Likely

Pros: I love how everything is integrated and cuts across multiple departments - our Development, Digital, and Organizing teams can all work together in a much more streamlined way.

Cons: Trying to integrate with other systems can be difficult, but luckily so what of we need to do is already in EveryAction that we don't need a lot of 3rd-party tools.

Our company uses EveryAction for our Development and Communications needs.

May 03, 2018

Andrew J.

Advancement Manager

Used the software for: 6-12 months

Reviewer Source

Source: Capterra

4/5

Overall

5 / 5

Ease of Use

3 / 5

Features & Functionality

4 / 5

Customer Support

4 / 5

Value for Money

Likelihood to Recommend:Not LikelyExtremely Likely

Pros: User friendly interface, always updating features and listening to customer feedback, great "Online Action" product that connects form submissions with contact records, forward thinking company with world impact and progressive causes in mind.

Cons: Customer support is sometimes unresponsive, some features have serious product flaws, and the system updates--while frequent--are not always features our company needs. Note: EveryAction is weak on administering Events.

Powerful software for email, online fundraising, call time

Mar 12, 2018

Kyle T.

Co-Founder

Civic & Social Organization, 1-10 employees

Used the software for: Less than 6 months

Reviewer Source

Source: Capterra

5/5

Overall

5 / 5

Ease of Use

5 / 5

Features & Functionality

5 / 5

Customer Support

5 / 5

Value for Money

Likelihood to Recommend:Not LikelyExtremely Likely

Pros: EveryAction has a beautiful user interface that really stands out from the competition (most nonprofit software platforms look like they were built in the 1980's), and its very intuitive/easy to figure out. Our org uses their 'Targeted Email' tool, as well as 'Online Actions' for signup forms and online donation pages. Forms get really high conversion rates and are quick to set up. The CRM component is very powerful, and contact records are robust - with the ability to build lists off of hundreds of criteria. Their offline fundraising / Development tools (grants management, etc) have been built out recently and are on par with Raisers Edge.

Cons: EveryAction probably isn't a good fit for small nonprofits that are happy using their same old tools.

Pros: EveryAction is convenient for non-profits because it's an out-of-the-box CRM solution with most of the features a non-profit or advocacy organization would want. EveryAction is provided by the same company (NGP) that creates the VoteBuilder and NGP tech products for Democratic campaigns, and is essentially the same SAAS repackaged for non-partisan groups.

Cons: The online actions product is buggy. Unfortunately, there's no simple solution to feed data into EveryAction's ecosystem without significant investment in building an app using their API when they could easily allow WebHooks or Zapier integration. They make documentation for the API and third-party integrations very hard to find so you'll use their native products which, unfortunately, are not very good.

Pros: The EveryAction team was very patient during our transition process. The software was easy to learn and easy to use for our whole team. I love that our online donation forms are integrated right into the database.

Cons: It's always difficult when you're transitioning to a new database. Once we learned how everything worked, it's been a really positive experience.

EveryAction is amazing!

Nov 05, 2015

Molly B.

Grassroots Organizer

Source: Capterra

5/5

Overall

5 / 5

Ease of Use

5 / 5

Customer Support

Comments: Can't say enough about the improvement EveryAction has made in our ability to do our work! We are an advocacy organization and were previously using The Raiser's Edge and Salsa to manage our donations and online communications/advocacy work. To start with, having everything in one place allows us to work more efficiently and effectively, and keep donors and supporters from falling through the cracks of a disjointed system. Additionally, we have found EveryAction to be an incredibly intuitive service for everything from donation pages, email blasts, and more. Because our data was in two places and some of it up to 25 years old, our merging and uploading process was long and arduous. As a result, I was a frequent flyer with the support folks, and was really happy and appreciative about their responsiveness - and that they were never condescending to people without knowledge of the system. Our sales rep routinely checking in to make sure everything is going smoothly and we feel like we can use the system to the fullest. We've loved it and it's greatly improved our ability to do the work we do.

The go-to software for Organizing and power building in our movement. Couldn't do the work without it.

Cons: Always want more integration with other platforms but they seem to bring on new capabilities often and with lots of great training.

I'm a really big fan of Everyaction! It's one of the best all-in-one suite of tools that I've used.

May 03, 2018

Nick D.

Director of Digital Strategy

51-200 employees

Used the software for: 1-2 years

Reviewer Source

Source: Capterra

5/5

Overall

5 / 5

Ease of Use

5 / 5

Features & Functionality

5 / 5

Customer Support

5 / 5

Value for Money

Pros: Variety of tools, ease of learning how to use the tools, customer support and help with client training, out of the box features that look good enough to go live with, customization options.

Cons: It can be a bit overwhelming to clients when they first get started, but the standardized look and feel help with that over time.

Easy to use and amazing customer service

May 03, 2018

Verified Reviewer

Used the software for: Less than 6 months

Reviewer Source

Source: Capterra

5/5

Shoes Cool NIKE Proximo 9 II 5 MercurialX Grey Indoor CR7

Overall

5 / 5

Ease of Use

Indoor Grey NIKE 9 Shoes Proximo CR7 MercurialX Cool II 5 5 / 5

Features & Functionality

5 / 5

Customer Support

5 / 5

Value for Money

Likelihood to Recommend:Not LikelyExtremely Likely

Pros: I'm amazed at how easy it was to switch from a different database to EveryAction. The Customer Service was incredible; very quick to respond and understanding that I'm not a tech wiz. Very simple interface was easy to learn quickly and made organizing our database very easy.

Cons: So far I have not been able to find any cons. We are really enjoying the switch to EveryAction and are happy with our decision!

EveryAction has helped us integrate many different systems that we were using separately before.

Mar 09, 2018

Audrey B.

Development Coordinator

Used the software for: Less than 6 months

Reviewer Source

Source: Capterra

4/5

Overall

4 / 5

Ease of Use

4 / 5

Features & Functionality

4 / 5

Customer Support

5 / 5

Value for Money

Pros: EveryAction has allowed us to onboard members and staff across our organization because of its easy to use, user friendly interface. We've also been able to integrate our email program and our donor database which has been huge for our organization.

Cons: In order to make the reporting functions easy to use for users across various levels of skill, the reports are not as customizable as our previous tool.

Easy enough for a beginner, sophisticated enough for a pro

Nov 10, 2015

Nancy P.

Source: Capterra

5/5

Overall

5 / 5

Ease of Use

5 / 5

Customer Support

Comments: I've worked on most of the major platforms out there, and while you get used to the quirks and workarounds on all of them, it's still frustrating at how complicated it can be to do basic things -- depending on the platform, that may be segmenting or reporting or quickly setting up pages or emails. EveryAction is the first platform I've used that just doesn't have any of those pain points in it for what I use and need. Setting up emails and pages is a snap. Segmentation and split tests -- ditto. Also really like their donation form -- going from zero to publish is a matter of minutes. Reporting is flexible. Just solid all around.

To sum up the EA experience in a word, it's *easy*. I find the processes and navigation very intuitive -- I was able to just get in and get to work. EA truly deserves the 5 stars.

easy, helpful, great forms.

May 03, 2018

Laura G.

Graduate Programs Intern

Non-Profit Organization Management, 1-10 employees

Used the software for: 6-12 months

Reviewer Source

Source: Capterra

5/5

Overall

4 / 5

Ease of Use

4 / 5

Features & Functionality

5 / 5

Customer Support

5 / 5

Value for Money

Likelihood to Recommend:Not LikelyExtremely Likely

Pros: I like how easy EveryAction is to use. I also like the flexibility of forms and how easy it is to make them and then edit them. I'm also a fan of their email series option. I like that all of my data lives together.

Cons: I'm not a big fan of the UI, but I know that the latest version has done some work to fix the user interface.

A feature-rich product

Oct 28, 2015

Kevin R.

Partner

Source: Capterra

5/5

Overall

4 / 5

Ease of Use

5 / 5

Customer Support

Comments: I am impressed with the functionality of this product. Out of the box, it offers every feature an organization would need to run a solid online presence (...except for an online store. But, if you really need or want an online store, they can create one for you).

EveryAction has been called a startup, but this platform is based on software NGP VAN has been developing for years for its political clients, so a lot of thought has gone into the components. Basically, this is the platform that the Obama campaign used in 2012.

EveryAction is relatively easy to use and its customer support has been A+.

May 03, 2018

Janice R.

Campaigns Director

Non-Profit Organization Management, 1-10 employees

Used the software for: Less than 6 months

Reviewer Source

Source: Capterra

4/5

Overall

3 / 5

Ease of Use

3 / 5

Features & Functionality

Cool 5 Indoor MercurialX Grey Shoes CR7 9 Proximo NIKE II5 / 5

Customer Support

4 / 5

Value for Money

Likelihood to Recommend:Not LikelyExtremely Likely

Pros: This software is almost identical to NGP/VAN, a platform on which I'm well-versed. It has a wide variety of features, from information fields to printing/reviewing formats, as well as great additions like a robust advocacy tool.

Cons: If your needs don't fit into one of the categories, it's difficult to customize things on your own. If you're looking for total control over how your data is categorized and processed, EveryAction can be a bit of a black box.

EveryAction is a great tool for issue-based advocacy orgs

May 08, 2018

Ally S.

President

Used the software for: Less than 6 months

Reviewer Source

Source: Capterra

5/5

Overall

5 / 5

Ease of Use

5 / 5

Features & Functionality

Pros: I love how easy it is to quickly set up action campaigns. Often we want to be able to build off of timely events, which means it is critical to have a tool that's easy and quick to set up -- EveryAction is that tool!

Cons: The twitter character length hasn't yet been updated to match Twitter's newly extended character count, which means we are more limited than we need to be in the content of tweets for online actions.

A Refreshing Change

Comments: A system that is really integrated¿such a refreshing change. Nice UI. It¿s easy to use, but has great support when you need it. It¿s reliable and can handle big loads easily. It¿s quite affordable and a down right bargain if you have been a BlackBaud user. Highly recommend EveryAction as the right solution for many nonprofits.

Some of the best people is the business for non-profit marketing.

May 06, 2018

Brett D.

President

Used the software for: Less than 6 months

Reviewer Source

Source: Capterra

5/5

Overall

5 / 5

Ease of Use

5 / 5

Features & Functionality

5 / 5

Customer Support

5 / 5

Value for Money

Pros: The ease of use and the customer service that goes with the product. From the moment I contact EveryAction they were with me every step of the way. They constantly reach out for training and make sure I have the support I need to develop our non profit.

Cons: Need more help developing template to use right off the purchase of the product. Although there are many HTML template out there. Its hard to find one that can fit your needs without some customization.