Participants can sign up online and receive coupons for free Whataburger menu items such as fries, drinks, fried pies and breakfast taquitos every other day beginning Dec. 1.

The coupons will be distributed in e-mails and will be good for one day. The last of the 12 coupons will be sent Dec. 24.

The 12 Days of Whataburger will coincide with the company’s Whataburger Serves campaign, which includes employee morale-building events, customer appreciation initiatives and community programs, according to a news release.

The planned 2007 launch of the 12 Days of Whataburger was scrapped after coupons were leaked in e-mails.