Salesforce extends alliance with AWS

Salesforce will deepen integrations with AWS services under an expanded partnership with the cloud provider (Image Salesforce)

Salesforce has expanded its strategic alliance with AWS with new product integrations aimed at simplifying the process of sharing and synchronizing data across the companies' respective platforms.

The companies plan to more closely integrate AWS and the Salesforce Lighting Platform, including through the integration of AWS PrivateLink with Salesforce APIs.

This will allow software-as-a-service application developers who build on AWS to offer private endpoints for accessing their services.

Using a dedicated private AWS connection will reduce exposure to internet threats, and Salesforce customers will be able to utilize the capabilities of the AWS cloud to unlock deeper customer insights through the use of big data and machine learning.

In addition, AWS and Salesforce plan to collaborate on a solution to allow mutual customers to subscribe to Salesforce Platform Events, such as the creation of a customer opportunity, through AWS products.

Finally, the companies plan to launch Amazon Connect for Salesforce Service Cloud, which will be designed to allow customers to build AI-driven self-service voice experiences for customers using the Amazon Connect self-service cloud contact center service.

Salesforce president and chief product officer Bret Taylor said Salesforce is already running the vast majority of its public cloud workloads on AWS.

“Salesforce's growing strategic relationship with AWS is fueled by a shared commitment to customer success," he said.

"Our newest integrations will empower CIOs to securely share and synchronize data across two of the world's most trusted cloud platforms to accelerate their digital transformation."

Salesforce also recently entered a partnership with Apple, under which the company has agreed to redesign its mobile app to take better advantage of iOS-native functionality.