Old Domain Names

Question

As you know, the main domain for our website is "thestorename.com." We've used it for years and it is well-established. However, we also have the following domain name "storename.com," which doesn't have "the" in the name. I noticed Modern Retail set it up so when you type in "storename.com" it automatically gets redirected to "thestorename.com." Do we need to renew the domain name that's not being used? What do you think?

Answer

You absolutely, positively want to renew this domain! We had a client who did not renew one of these secondary domains and a competitor took it as soon as it was expired. What's worse is the competitor forwarded this domain to their website!

Please renew this and all domains that are pointing to your website - forever!