2019-05-15

Streetwear Brand Supreme And Its War Against 'Legal Fakes' (video)

Supreme is under siege by imitators. Here's why it's legal

This CNN business video has been updated to clarify the language describing IBF's trademark status in China and the date of a quote. Streetwear brand Supreme is loved by celebrities and valued at $1 billion. But overseas it's waging war against "legal fakes" companies that are legally imitating the brand in countries from Spain to China.

@supremenewyork The official Twitter account of Supreme® EST 1994, NYC. All other accounts are fake.