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About

Jasmine is a leading multi-brand fashion group, located in the heart of Florence, Italy. Starting at the boutique on Borgo San Jacopo 27R in the seventies, Jasmine now carries five unique stores across different locations on Borgo San Jacopo. Surrounded by history, art and innovation, Jasmine offers spearheading designers to the fashion world and regularly injects new menswear and women’s wear collections into the market.

The unique approach to the stores presentation, provides a refreshingly different way to shop and experience fashion, with a combination of the comfort and ease of a department store, and the creative ideas and personality of a forward-thinking independent Boutique.

The stores offer men and women’s wear, accessories and shoes with breath-taking views of the Ponte Vecchio and the Fiume Arno for clients to enjoy. Each interior space is distinctive and captures an individual character.

Offering a personalised shopping service an experienced team of fashion stylists are available. Through out the stores you will find the following collections: