CK2 Launch

Retail Design

A unique promotional site showing off the new fragrance CK2 by Calvin Klein

About

Design, build and install for the UK launch of the CK2 fragrance by Coty.

Edge Retail assisted Coty with the design, build and installation of the UK launch of the CK2 fragrance. Using lighting and vibrant colour we created a display which displayed the fresh warm and electric feel of the new scent for both men and women.

UK Wide Launch

The Install was UK wide consisting of all major stores in House of Fraser, Debenhams, Selfridges and John Lewis.

Unique Glow

Using fluorescent lighting, we were able to help establish CK2 as being disruptive, impactful and captivating.

Professionally Crafted

A modern, eye-catching design to attract both male and female customers. The sites use a variety of images to evoke authentic emotion and the energy of love as it unfolds.