Using a multi-decade investment horizon aligns with investors’ goals-based behaviors, and how they view their purchasing power over their lifetime.

Recent market volatility, spurred on by the uncertainty surrounding the Novel Coronavirus and oil price disruptions, further underscores the criticality of having a long-term view. But faced with both a potential humanitarian crisis and the resultant economic fallout, investors are panicking.

"The best advisors show up when their clients are under duress, and that's how they earn their trust."

Our CEO, Kunal Kapoor, offered this tip at the 2019 T3 Advisor Conference when asked about advisors can show their value and meet the challenges of providing advice in the changing financial landscape. Now is a time where you can prove the value of your advice to investors by calming panic with reminders of the long-term vision, sharing business continuity plans, and keeping an eye out for the opportunities. As of March 9th, you can see how much more opportunity we are seeing now in the market versus just a few weeks ago:

Morningstar is committed to be your partner in weathering the COVID-19 financial crisis. We want to make sure that you are aware of the resources available to you as a Morningstar client:

To support you during the present market volatility, we’ve built a scenario for COVID-19. Though Macro-Financial scenarios are part of our advanced risk model tools, we want to provide you with the ability to identify, assess, and forecast the amount of risk in your investments with afree trialto the advanced risk model.

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