Taylor Swift’s 1989 ‘1989’ Takeover: US Album Sales by Region

Since Taylor loves red (it’s her go-to lipstick color, she named an album after it), Bilboard took Nielsen SoundScan’s regional breakdown of the U.S. and rendered the map in varying shades of red. The map is bright red in areas where 1989 sold the most copies, but a duller shade of red where it sold fewer copies. These are the numbers 1989 has moved since its release date up until the week ending Nov. 9, data courtesy Nielsen SoundScan.