Jaguar Cars Inc

Jaguar Announces Recall: Jaguar Cars Inc. recalled about 11,000 of its 1989-91 model V-12 XJS cars to check for a condition which, if unattended, could lead to an engine fire. The company said a high-tension ignition coil could be moved and cause excessive wear on a fuel injector hose. That, in turn, could eventually leak and cause a fire. The company said it was aware of no fires stemming from the problem. Owners were being notified by mail and repairs will be performed for free.

The last thing Procter & Gamble executives expect to see across from their headquarters is a billboard advertisement featuring Wisk. That, after all, is the dreaded competitor to their No. 1 seller, Liquid Tide. But there the billboard sits--larger then any load of laundry. And imagine trying to get Pepsi's attention with an ad that says: "Hey Coke, bomb the fizz out of Pepsi." Or rousing Nuprin's interest with an ad that beckons: "Hey Advil, neutralize Nuprin."

When Jaguar Cars North America announced last year that it would build a prototype dealership in Mission Viejo, the company promised that it would listen to the community (for Jaguar, that's the community of relatively well-to-do folks who buy its cars) as it planned the facility. It apparently has, and is making several big changes because of what it is hearing.

When Jaguar Cars North America announced last year that it would build a prototype dealership in Mission Viejo, the company promised that it would listen to the community (for Jaguar, that's the community of relatively well-to-do folks who buy its cars) as it planned the facility. It apparently has, and is making several big changes because of what it is hearing.

The value of Orange County's market to a purveyor of luxury automobiles is being underscored by the yearlong, identity-building campaign that South Coast Motorcars is mounting. Ground hasn't been broken for the dealership and auto spa, which will sell and care for Jaguars and Aston Martins. But it already has amassed a mailing list of several thousand movers, shakers and big spenders and is building awareness with a series of elegant mailings and publicity events.

The Robb Report, a journal of upscale living, named the new Jaguar XJR sedan its 1998 car of the year during the Greater Los Angeles Auto Show. The car, cited for its "ultimate blend of luxury, performance and style," features a liquid crystal display message center that communicates in 12 languages, a maple and leather interior and a 21-valve V8 engine. The report focuses on consumer concerns of the well-to-do: The average reader has an annual income of $755,000 and net worth of $3.7 million.

Jaguar Cars Inc., the U.S. subsidiary of British luxury car maker Jaguar PLC, said it has completed a technical training facility in Irvine. The facility is the third operated by Jaguar Cars, which also has technical training operations at its Leonia headquarters and in Atlanta. The company said it will open a fourth facility in Mahwah, N.J., next spring. The company said the Irvine facility will be staffed by three full-time instructors.

The value of Orange County's market to a purveyor of luxury automobiles is being underscored by the yearlong, identity-building campaign that South Coast Motorcars is mounting. Ground hasn't been broken for the dealership and auto spa, which will sell and care for Jaguars and Aston Martins. But it already has amassed a mailing list of several thousand movers, shakers and big spenders and is building awareness with a series of elegant mailings and publicity events.

The Robb Report, a journal of upscale living, named the new Jaguar XJR sedan its 1998 car of the year during the Greater Los Angeles Auto Show. The car, cited for its "ultimate blend of luxury, performance and style," features a liquid crystal display message center that communicates in 12 languages, a maple and leather interior and a 21-valve V8 engine. The report focuses on consumer concerns of the well-to-do: The average reader has an annual income of $755,000 and net worth of $3.7 million.

Jaguar Spokesman Quits: John Crawford, head of public relations for Jaguar Cars in the United States, resigned effective immediately after using a racial slur to describe auto maker Mercedes-Benz in front of a group of Washington journalists May 12, a company official said. Crawford was suspended from his job last week by Michael Dale, president of Jaguar Cars, pending further review, company spokesman Jim Vella said.

The last thing Procter & Gamble executives expect to see across from their headquarters is a billboard advertisement featuring Wisk. That, after all, is the dreaded competitor to their No. 1 seller, Liquid Tide. But there the billboard sits--larger then any load of laundry. And imagine trying to get Pepsi's attention with an ad that says: "Hey Coke, bomb the fizz out of Pepsi." Or rousing Nuprin's interest with an ad that beckons: "Hey Advil, neutralize Nuprin."