smartclip meets the provisions of the ePrivacyseal criteria catalog, which is based on European data protection legislation. It is not an accredited certification procedure within the meaning of Art. 42 GDPR. After an extensive technical and legal review the product „smartclip AddressableTV Plattform“ of smartclip has been certified by ePrivacy and received the ePrivacyseal.

Regarding Online Behavioral Advertising (OBA), smartclip complies with the principles of voluntary self-regulation of the digital advertising industry, which are listed in the iab Europe OBA Framework and held by the European Interactive Digital Advertising Alliance (EDAA). smartclip has been certified by ePrivacy and has been awarded the EDAA Trust Seal.