行動金融服務和行動商務:人們的需求

Mobile Financial Services and M-Commerce: What People Want

行動金融服務和行動商務:人們的需求
Mobile Financial Services and M-Commerce: What People Want

出版日期: 2015年10月20日

內容資訊: 英文 25 Pages

簡介

本報告以2015年17個成熟、進展市場的調查為基礎，提供行動金融服務 (MFS) 和行動商務的現狀等相關資料，為您概述為以下內容。

第1章 摘要

概要

Ovum的見解

主要的訊息

第2章 整體情況:未開發的市場機會

積極的MFS的利用依然低

許多使用者至今仍在摸索中

舒適層級達不到本來的高度

留下的引進障礙

新興市場以現金為主流

營運者需要能得到信用的進展

第3章 新興市場非銀行用戶層

尚未到達非銀行用戶層的大部分

非銀行使用者的受訪者更信賴非正式的流通管道

第4章 進展:目前MFS利用

確認依然佔MFS的匯款與餘額

成熟、新興市場調整的行動商務

保證成功的社群商務應用程式的初期引進

表示行動接近付款的混合性採訪

第5章 服務的演變:MFS的展望

值得期待最強成長的新興市場

為了提高先進MFS的關注所應該做的事

對行動商務狂熱的新興市場

第6章 引進和利用的活性化:行動的需求

服務基礎的改善活化引進和利用

本地化使報酬更有效

現實的認識照映安全的認識

對報酬和品牌的信賴養成忠誠度

MFS供應商應該追隨服務創新背後的氣勢

第7章 結論

供應商必須應對消費者的「對未知的恐懼」

第8章 附屬資料

調查手法

相關報告書

著者

目錄

Product Code: TE0003-000875

This report is based on a survey Ovum conducted in 2015 which explored the state of mobile financial services (MFS) and mobile commerce (m-commerce) in 17 mature and emerging markets.

Highlights

Lack of awareness and low active usage of MFS is particularly common among unbanked respondents in emerging markets. These respondents will benefit the most from MFS.

Almost half of unbanked respondents in emerging markets keep their savings at home rather than use formal channels. This presents an untapped market for mobile money services.

The majority of respondents (users and non-users alike) are not at ease with managing finances from a mobile application, with 35% feeling "very uncomfortable" about it and a further 17% stating they were "uncomfortable."

Assesses the current adoption status of MFS and m-commerce in mature and emerging markets.

Identifies the most popular types of applications in use today and which services consumers plan to take up in their next wave of adoption.

Features Benefits

Assesses the current adoption status of MFS and m-commerce in mature and emerging markets.

Identifies the most popular types of applications in use today and which services consumers plan to take up in their next wave of adoption.

Questions Answers

What is preventing people from adopting MFS and m-commerce applications and what can be done to improve this?

How will consumer usage of MFS and m-commerce applications change in the next 12 months?

What factors will increase consumer trust in mobile payment service providers?