DAILY DIGITAL EDIT – 20.02.2018

The Daily Digital News Edit, bringing you the top 3 digital news stories of the day.

Mango launches digital fitting rooms

Mango is the latest fashion retailer to be exploring digital fitting rooms.The experience allows shoppers to scan the tags in the items they have brought in to see suggestions of pieces that would complete the look, as well as be able to request different sizes and colours of the ones they’re trying on. Sales associates are alerted via a digital watch.

*Bricks and mortar stores are increasingly integrating aspects of the online shopping world into the in-store experience – is creating this hybrid the only way to ensure the survival of physical outlets? .*

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Twitter: Pokemon was the most-mentioned game globally in 2017

Twitter took a look back at the video game-related content on its platform in 2017. Head of gaming content partnerships at Twitter, said more than 218 million tweets about gaming were shared by users around the world last year. In terms of mentions, the most-mentioned video game globally in 2017 was Pokemon, with 45 million mentions.

*Interesting use of social listening to find out what specifically, within the gaming world, is being discussed on the platform – will this shape how gaming brands present themselves on the platform?.*

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Nike teamed up with Snap and Darkstore to pre-release Air Jordan III ‘Tinker’ shoes on Snapchat

Snap, Nike’s Jordan brand, Darkstore and Shopify teamed up for the pre-release of the Air Jordan III “Tinker” on Snapchat. The thousands who attended the Jumpman All-Star after-party in Los Angeles last night were able to scan exclusive Snap codes to receive the shoes by 10:30pm that same night. Once they scanned the Snap code, they were brought into the Snapchat app, where they could then purchase the sneakers.

*This isn’t Nike’s first time selling shoes via app-based experiences. It is, however, the first time a brand other than Snap has sold a product via Snapchat – it seems that the platform is keen to make a move into the in-app e-commerce game. *