A new entertainment store selling music, movies, games, CDs, DVDs, vinyls, fan merchandise and more is about to make the Miller Hill Mall it's home. F.Y.E. (For Your Entertainment) will open the doors to it's new store on October 21st.

The entertainment retailer will be moving into the space that was left vacant when Wet Seal closed their location at the mall after the company declared bankruptcy. It's been almost two years since Wet Seal's closure and that space has yet to find a permanent tenant... until now that is.

A BLAST FROM THE PAST?

Now if you are thinking to yourself that F.Y.E. reminds you of a retailer that went by the name of Sam Goody (which had a location at the Miller Hill Mall about a decade ago) then you're on the right track. Why? Well, F.Y.E. is what Sam Goody turned into.

Both companies were owned by Trans World and in 2006 it was decided that Sam Goody would cease operations with a large number of their locations closing, including the one at the Miller Hill Mall. The locations that did remain open however were rebranded as F.Y.E.

The former Wet Seal space | CDINDULUTH

Interior of a new F.Y.E. location | F.Y.E.

A NEW LOOK FOR F.Y.E.

F.Y.E. struggled after the recession in 2008 like many retailers and closed a number of underperforming stores. In recent years the company has been looking for ways to stay competitive in the market and in 2015 revamped their image and their store offerings by introducing an entirely new F.Y.E. store.

Today customers will find not only CDs and DVDS but rather tons of pop-culture merchandise and a large selection of vinyls. That large selection of vinyls is one of the biggest things that has put F.Y.E. back on the map in recent years. As all styles and trends come into the spotlight again, vinyls have ultimately swept the stage becoming extremely popular with the millennial generation.

F.Y.E plans to open their Duluth location later this month with the Miller Hill Mall mall officials stating Friday, October 21st as the anticipated opening date. Once open it will be the first location for the retailer in Northern Minnesota and their second in Minnesota.