Alumni Spotlight: Brandon Yoder

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Brandon Yoder (BBA, Business Administration and Management, ’09) was a member of one of the first entrepreneurial teams to belong to the Founders Club. Since starting Green Transitions in 2009 as a student, Yoder has grown his company to with employees and positive cash flow.

“Being a part of the Founders Club was enlightening,” Yoder said. “We were able to reach out to mentors and learn from their trails and mistakes. The best parts about being in the Founders Club and taking JPEC classes were building relationships, listening to other entrepreneurs’ stories, reading and researching.”

Green Transitions began with sustainable technology from solar power to geothermal heating. As the business has progressed, Green Transitions has more depth and knowledge in specific services.

“Since our beginnings, we’ve really honed in on one product line with the most potential earnings and growth,” Yoder said. “We have specialized in an effort to set ourselves apart from the competition.”

As a student who kept growing his business after graduating from college, Yoder has wonderful advice for students interested in continuing their business beyond graduation. Here are some of the highlights:

“Be prepared to deliver on promises,” Yoder said. “Build your brand early. Know your competition and find ways to differentiate yourself from them. Empathize with potential customers. And, most importantly, hire good people and thank them every day.”