Ben Lee is the co-founder and CEO of Neon Roots, a digital development agency with a mission to destroy the development model and rebuild it from the ground up. After a brief correspondence with Fidel Castro at age nine, Ben decided to start doing things his own way, going from busboy to club manager at a world-class nightclub before he turned 18. Since then, Ben has founded or taken a leading role in 5 businesses in everything from software development to food and entertainment.

Ben Lee is the co-founder and CEO of Neon Roots, a digital development agency with a mission to destroy the development model and rebuild it from the ground up. After a brief correspondence with Fidel Castro at age nine, Ben decided to start doing things his own way, going from busboy to club manager at a world-class nightclub before he turned 18. Since then, Ben has founded or taken a leading role in 5 businesses in everything from software development to food and entertainment.

Ben Lee is the co-founder and CEO of Neon Roots, a digital development agency with a mission to destroy the development model and rebuild it from the ground up. After a brief correspondence with Fidel Castro at age nine, Ben decided to start doing things his own way, going from busboy to club manager at a world-class nightclub before he turned 18. Since then, Ben has founded or taken a leading role in 5 businesses in everything from software development to food and entertainment.

Ben Lee is the co-founder and CEO of Neon Roots, a digital development agency with a mission to destroy the development model and rebuild it from the ground up. After a brief correspondence with Fidel Castro at age nine, Ben decided to start doing things his own way, going from busboy to club manager at a world-class nightclub before he turned 18. Since then, Ben has founded or taken a leading role in 5 businesses in everything from software development to food and entertainment.

In Malcolm Gladwell’s book “Outliers,” he argues for an interesting theory about how consumers find new products. He posits the existence of what he terms “mavens”: avid consumers of products ho make it their mission to discover brands and products, evaluate them, and pass their knowledge along to others. Gladwell’s concept isn’t Earth shattering – […]

In our last two posts on using Arbor, we talked about the two crucial steps to creating user stories: writing the story itself and adding the acceptance criteria. But while the actual act of cataloging user stories is important, a big part of the Arbor’s usefulness comes from what you do with those user stories. […]

In our last blog post on Arbor, we talked about the details and guidelines of writing useful, effective user stories – but writing the actual story is only half of the process. In addition to effectively writing the actual user story, it’s also critical to define the acceptance criteria for that story. Without this step, […]

Over the last few months, we’ve been hard at work improving one of our newest, most exciting products here at Neon Roots: Arbor. Arbor is a comprehensive tool for collecting and managing user stories, which are a key part of effective Agile development, but the concept of user stories isn’t exclusive to software – it […]

Our last post centered on creating the perfect pitch for investors, and one of the points we touched on was creating a story out of your business. It’s hard to underestimate the importance of this tactic. While pitches certainly rely on hard numbers like revenue projections and growth potential, pitching your business is also an […]

Pitching: it’s become part of the zeitgeist of not only the startup world, but also modern culture at large. High-profile success stories combined with shows like Shark Tank have made pitching a hot topic for most aspiring entrepreneurs, but unfortunately it’s not as easy as many might think. In fact, an astounding 1 in 2000 […]

There were just too many hidden costs that can be found in mobile app development to cover in one article. So we’re back with the second half. Last week, we discussed how unexpected additions and unplanned growth can send your budget into the stratosphere. But wait – there’s more! We only unearthed of few of […]

It’s perhaps the greatest betrayal in mobile app development – a vile, unspeakable nightmare crouching in the shadows, waiting to strike. Hidden costs. *cue shrieks of terror* Most mobile app development companies want to keep these costs buried, want to keep them out of their estimate in hopes of not scaring away clients with the […]

So you know B2B (business to business) but do you know M2M (machine to machine)? That’s the concept behind the Internet of Things (IoT) – a concept which is much larger than you might think and will get even larger in 2016. Because devices are much more varied than just your smartphone with the advent […]

‘Twas the night before Christmas, when all through the house All the children and parents were busy on apps; All glued to their screens with smiles ear-to-ear For these four festive apps brought them all Christmas cheer. Red Stamp (Android, iOS) This free app allows users to create customized greeting cards with your own text […]