BA in Mass Communication with a concentration in Public Relations

Large corporations need it. So do celebrities. Non-profit organizations rely on it. And politicians thrive on it. Without doubt, public relations professionals will always be in high demand. The field touches countless areas, including promotion, marketing, reputation management, event planning, social media monitoring, and on and on. With a concentration in public relations, you’ll be well equipped to use your media savvy on behalf of whomever—or whatever—you represent.

Jobs in journalism include:

Brand Ambassador

Content Strategist

Copywriter

Event Coordinator

Lobbyist

Publicist

Social Media Manager

Spokesperson

Mass Communication Degree Requirements

Course Number

Course Name

Credits

Mass Communication Core Requirements

MCO 200

Introduction to Mass Communication

3

MCO 230

Digital Literacy and Practice

3

MCO 300

Media Law and Ethics

3

MCO 496

Seminar in Mass Communication

3

Public Relations Concentration Requirements

MCO 213

Introduction to Public Relations

3

MCO 370

Writing for Public Relations

3

MCO 397

Research Methods in Mass Communication

3

MCO 413

Publicity Campaigns

3

Public Relations Concentration Electives

Choose two (2) courses from the following:

MCO 311

Organizational Communication

3

MCO 317

Public Opinion Dynamics

3

MCO 399

International Mass Communication

3

MCO 410

Public Relations Case Studies

3

MCO 478

Copy Editing

3

Mass Communication Electives

Choose any three (3) MCO courses that are outside of the public relations concentration

9

Total Credits for Major*

39

*Mass Communication majors can apply no more than 42 MCO credits toward the completion of their undergraduate degree. Of the total number of MCO credits, no more than 4 MCO credits can be earned through internship experience.