The pressure on EDU marketers is greater today than ever when it comes to the growing competition for prospective students. These students are different than the students that were being recruited even a few years ago: they are constantly connected to their phone and each other.

Mary Meeker is a well known Analyst who works for Kleiner Perkins Caufield & Byers, a leading Silicon Alley Venture Capital Firm. She became well known for predicting the DotCom bust in the early 2000’s.