Blog on Social Media , Internet Marketing & Power of Internet

Feels Accomplished..!!! Its good to see a certificate of accomplishments. Remind me of the first time I was called on the school stage to collect one? With Hubspot Social Media Certification I feel the same. Meghna Negi – HubSpot Academy – Read more…

Without a doubt, one of the major factors to contribute to your business success is to be on the top of search ranking. And the question in the mind of most marketers is: How to get a top keyword search engine ranking? (more…)

Just imagine you have a need, a need to promote your own business. One of your competitor is already in the market, you need to go ahead of him. What will you do ? Will you go and hunt for the people, or will you establish a channel wherein people will be hunting you ?

“There will always, one can assume, be need for some selling. But the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself. Ideally, marketing should result in a customer who is ready to buy. All that should be needed then is to make the product or service available...” -Peter F Drucker

Small small things make a lot of difference. I am here talking in terms of website development. Today while at lunch TeamWIZCREW came out with some points which sometimes really irritate us while surfing a website. These might look silly but it might not be.
Don't make me use it(more…)

“Marketing the Brand” is the journey of being unknown to known. One of the most crucial problems that marketers faces is of visibility in the market place or exposure. Especially if talk about new entities, until and unless the target knows about the product or services which is being offered the companies cannot get business. An internet presence will surely set the things working for an organization.

Today its the global release of Indian movie “Striker” – the first Indian movie to release on YouTube along with the theatrical release. Though it is a great news to movie enthusiast, but according to film industry news the release is the part of their distribution strategy in the overseas market. It can be said that Indian Film Industry has finally resorted to the new ways of marketing its movies. If the movie is not able to attract distributors then go online. However, it doesn't mean that its always the lack of attention from public which attracts this type of strategy as its the case with Striker.
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Marketing has evolved manifolds, almost 4 decades back the mode to reach customer was characterized by advertising on

Print

Radio

Television

Not only advertising campaign, but the buying pattern was different, products and services that time need to appeal to the head of the family rather than other family member. But now it goes without a doubt saying that its a new world today, the customers now are more aware of the surroundings, they know from where to get the best information. The buying patterns have changed and the new influencers in the buying process is the young generation. (more…)

If we talk about advertising, FMCG industry is on the top of the list, it forms the major part of advertising budgets in India. According to a report by ASSOCHAM this industry is growing at the rate of 20% despite facing recession. Consumer goods industry has been the most aggressive in terms of its advertising campaigns over television, print or radio. Now the question here is whether this industry is adopting internet as its platform to connect with the customers ? (more…)