Non-Profit: A Web Series

Non-Profit is a web series inspired by working for Social Justice Non-Profit in Portland, Oregon. The story line was created from Luann Algoso and is now forming into a web series. Feel free to check out the official Non-Profit website to learn more.

As the Graphic Designer on this projects and someone who worked with Luann at a Social Justice Non-Profit. This project is very close to my heart. So when creating the official Logo for this project, I collaborated with Luann on what elements she wanted to see in the logo. This turned into a concept about how what most would consider a non-profit to be, meaning a group of big hearted individuals that come together over a common goal.

As more talks and preparation surrounded what could be incorporated into helping to fund the web series, me an Luann decided a digital illustration might be a great way to tell some of the overarching aspects of the Non-Profit story while also using the illustration to sell as a crowdfunding element, and have it be used for social media. In creating the illustration, I had it depict the main character Gabby, a Filipino American working as a organizer for a non-profit that fights for Asian Pacific American rights. Also, Gabby's corgi Atticus (the corgi that fights for social justice) also takes an important supporting role in the telling the story of this web series. Feel free to check out a clip of Gabby and Atticus in their Proof of Concept video for the Non-Profit: Web Series.

Non-Profit Illustration

Jade Night Market 2016

After creating the original Jade Night Market campaign in 2014. The Jade District Team wanted and updated look for 2016 that was just family friendly but this time even brighter and full of color.

APANO Annual Report

Asian Pacific American Network of Oregon (APANO) Annual Report highlights all the Social Justice and Fundraising work that happened in 2015. Its purpose is to allow board members, supporters, and volunteers to see a snapshots of all the great work this organization has been doing for the Asian Pacific Islander American community in Oregon from that past year and give a preview of what is to come the following year.

For the design of the Annual Report, it was important that all element highlighted the articles and photos that focused on APANO's work. As a result, the aesthetic took on a clean and contemporary look to not overshadow APANO's 2015 journey.

Cover

Back Page

(Designed to fold an half for self-mailer)

AMP (Art & Media Project)

AMP (Art & Media Project) is a group that advocates for minority voices to be heard though a variety of artistic expressions whether it be through comedy, writing workshops, art exhibitions, etc. AMP has been working on projects since 2015 starting with their Mic Check Event Series which hosted events such as writing workshops event for LGBQTIA community, Artist Dialogues, and a Dis-Orient Comedy Festival which hosted APIA comedians. A year later, AMP decided they needed a logo to help them market their message through their events and also by sponsoring other like-minded organization and events. Through meeting with members of AMP, the group came up with ideas and themes they wanted expressed in their logo which centered around microphones, sound waves, and bright colors which all speak to AMP's message for creating an outlet for individuals who deserve to have their voices heard.

As a designer, my process was to use the initial ideas and concepts that AMP suggested for me while also coming up with a few other concepts that met the AMP’s core values as a collective. Thus, the initial drafts I proposed to them were very focused on the idea of amplifying voices and using lots of bold colors as you can see in the proposed drafts. The logo AMP decided to make their official logo was inspired by the the addictive color process that spotlights make on a stage. This is why the logo comprise of 5 brightly colored circles that combine to highlight AMP.

Official AMP Logo

AMP Logo Drafts

2016 Mother PAC Voter's Guide

Mother Pac is a group under Family Forward that advocates with legislation that supports working moms and their families in Oregon. As a part of their mission, they inform their audience about Mother Pac's voting recommendations for upcoming elections. For the 2016 Fall election season, Mother Pac chose to create a postcard to detail the measure and candidates they were supporting.

The goals for this postcard were to be informative, continuing brand standard of Mother Pac, and be easily read by busy voting moms. As a result the design of this postcard took on a casual and contemporary look that fit the Mother Pac seal of approval.

Front

Back

Our Families, Our Health

Asian Pacific American Network of Oregon (APANO) is an organization that helps to improve the lives of marginalized Asian American and Pacific Islander American (APIA) Communities through social justices and advocacy. A part of that is making sure that APIA have access to health care and that is the core of the APANO’s Health Campaign know as Our Families, Our Health. As a part of creating awareness for this campaign, a branding and creating information guide was necessary for these health care issues to come to light in order for them to get voted into law. The health care bills that APANO is trying to pass are Basic Health Plan, COFA Premium Assistance, Reproductive Health Coverage.

All these bills are important for all APIA and their getting adequate access to Health care in Oregon. In order to rally around these measures a logo was needed to tie it all together. The logo needed to capture the issues of health and different APIA communities coming together to help support these measure. With that mission, several logos were created around those ideals until the group decided on this one as their preferred logo (Our Families, Our Health Logo). As the logo was being used for emails, social media, and forms. To further help more APIA families understand the health care bill that can improve their lives a brochure was created to highlight the four legislative bills. To help boil down these important but often wordy-complicated legislative bill the brochure comprised of easy to understand infographics and to-the-point language. These brochures can then be a tool to help people understanding their voting power to improve the health care legislation in Oregon.

Our Families, Our Health - Logo

Our Families, Our Health - Logo Drafts

Our Families, Our Health - Brochure

Our Families, Our Health - Pledge Card Front

Our Families, Our Health - Pledge Card Back

Missing Pages of Our History Campaign

Ally is APANO’s APIA Liberation Leadership Youth Group and it work to give youth APIA your the ability to advocate for issues that affect them. One of those issues being the lack of history class lessons that relates to asian american history or other ethnic minority histories. This is what pushed them to create a campaign to bring ethnic studies curriculum to the Oregon public school system.

In order to help make this campaign a success, it need to be branded as a campaign to help it stand out, which started with the creation of the logo. The logo was created in collaboration ALLY members sketches and the ideals they wanted their group to visually represent. From there I took their concept to create a logo that was bright and powerful.

In addition, more marketing materials were created to help gain support and funding for the ethnic studies campaign. This took the form of a program which was used in their Campaign Launch Party. The aesthetic mimic the title of the campaign, “Missing Pages of Our History”. My influences around the campaign were centered around the idea of something “missing”. This manifested into visual ideas of something missing from the picture, missing in pattern, and missing from textbooks. The ALLY settled on the bright dots that had one missing from the sequence to make way for the tittle “Missing Pages of our History”.

ALLY - Official Logo

ALLY - Program Cover

ALLY - Program Back

Maletis Beverage Production Artist Work

I used my expertise in design and computer applications to review final designs and layouts at Maletis Beverages. In finalizing the products, I made improvements and modified formats to increase the quality of production and ensure that standards of both Maletis Beverage and clients brand standards are met. Other aspects of this role included scaling, cropping, retouching, repositioning and preflighting, or eliminating defective and excessive imaging.

The projects shown are just a couple examples of the brands and companies I worked with at Maletis Beverage. The Ninkasi brand had a updated their Vanilla Oatis Stout branding and Spirit Mountain Casino wanted to use for their seasonal special. I used the latest artwork for the Ninkasi's Vanilla Oatis Oatmeal Stout and paired with the information for special menu items that Spirit Mountain wanted to showcase and laid them out so they would placed into the Spirit Mountain Casino Table Top Inserts. The following image is a Tap Handle Insert for their seasonal red ale Widmer Brr. I built the design of this tap handle using the existing design pieces from the Widmer Brr marketing campaign and then overlaid the images on top of an existing Widmer Tap handle Shape so that they would print on the adhesive paper so they can be overlaid on a pre-manufactured tap handle so it can be used in local taverns and bars.

Saga City Media Marketing Design Work

Saga City Media is a parent company to City and Lifestyle magazines across the country including Portland Monthly, Seattle Met, and Sarasota magazine, just to name a few. My role at Saga City Media involved developing materials, staying within brand standards, for promotional collateral (print and digital) including: sell sheets, event promotion collateral, presentations, media kit sheets, and digital banner ads for use across multiple brand platforms and events.

An example of one of the projects I worked on at Saga City Media was for Seattle Met's Taste the World event. The Event was an exploration into the many diverse cultures and cuisines that Seattle had to offer. Emily Wyant made the original print advertisement for the Taste the World campaign and I created the digital advertisements that were modeled from that original ad. These digital adverstisement were to be used on the Seattle Met website, their social media feeds, and even as email blast to their subscribers.

Email Blast

Web Banner Ad

Pop-Up ad

Website Wallpaper Marketing

Email Blast Banner Ad

Instagram - Social Media Post

Multi-Cultural Collaborative

The Multi-Cultural Collaborative is a group of community organizers who empower minority commutes to create equitable approaches to problem solving. This upcoming non-profit needed a logo to help tie their message together with a single visual to represent their good work. The influences for branding this company came from their core idea with is creating “connections”. I worked to build on these ideals of connection though the drafts or their logo designs. This ultimately led to the connective design of the official Multi-Cultural Collaborative logo.

Multi-Cultural Collaborative - Official Logo

Multi-Cultural Collaborative - Grey Scale Logo

Multi-Cultural Collaborative - Logo Drafts

Voices of Change 2016

After creating the design campaign for Voice of Change 2015, APANO wanted to keep the feel for the old campaign but have it updated for their current event.

Voices of Change 2016 - Invitation

Voices of Change 2016 - Program Cover

Voices of Change 2016 - Program Back

Voices of Change 2016 - Inner Page

Voices of Change 2016 - Social Media Cover Photo

Voices of Change 2015

Voice of Change is a Annual Asian Pacific American Network of Oregon (APANO) event meant to give tribute to APIA history. It is one of the biggest event that APANO creates and it is a chance for several member of the social justice and advocacy community to come together and recognize API history in the Pacific Northwest and the United States.

As a part of putting on a large event, it required a full campaign of graphics to help create a vision for what social justice community leaders can expect for the upcoming Voices of Change celebration. From there trying to create a aesthetic that captures APIA culture as a whole and be appropriate for a formal event was a intimidating task. Fortunately the final product was received well by both APANO and those in attendance at Voices of Change. The branding campaign began with the logo which was able to be modified into the rest of the marketing campaign’s aesthetic though flyers, program, social media banners, and even name tags. This help create a cohesive look to this celebration of APIA culture.

Voices of Change 2015 - Logo

Voices of Change 2015 - Program Cover

Voices of Change 2015 - Program Back

Voices of Change 2015 - Inner Spread of Program

Mic Check

Mic Check is an event series centered around sharing stories from marginalized voices. This event series was hosted by Asian Pacific American Network of Oregon (APANO) and it creates a way for minority voices to be heard though art and media culture. This is why this series has a range of events from writing workshops, open mic, night markets and even a comedy showcase.

This event series works by trying to allow for multiple avenues for marginalized voices to be heard. In turn it needs several way for those voices to discover these opportunities are happening. This is why I wanted to focus my influences to the idea of “voices”. Voices as they appear in sound waves, ways to amplify them, and how a voice can look visually. This is how the aesthetic came to be sound wave that stretched out into a multi-colored spectrum to also highlight each event in the series.

Mic Check! - Social Media Cover Photo

Mic Check! - Flyer

Portland's Jade District Webpage Design

The Jade District is the area surrounding 82nd Aveneue and Division Street in South-East Portland. This District has a fusion of a Business Associations and Neighborhood Associations.

The website creates a portal for people to follow the events that occur in the Jade District and helps people to see what kind of businesses can be found in the area.

Webpage was coded with HTML, CSS, and Twitter Bootstrap. Feel free to check out how this site looked by clicking here. (Note, that the live version www.jadedistrict.org is in the middle of a update. The link I have provided is through the Wayback machine and will show you how the site mentioned here, looked when it was live.)

Front Page Carousel Slide Show

Featured Sites

Example Page

Jade Night Market 2014

The Jade Night Market was the Jade District’s first community event. It was designed to help introduce Jade District business owners, residents, and outer portland community to see what this district has to offer.

In order to give a proper introduction of the Jade District to the great community, the first annual Jade Night market featured the international atmosphere of the district. The aesthetic emphasized the event's is focused to be a family friendly Night Market while also foreshadowing the importance that this will be one of the first night time markets in Portland. The lanterns and color help brand this event around its initial marketing goals.

Jade Night Market - Logo/Branding

Jade Night Market - Postcard

Jade Night Market - Flyer

APANO Community Health Forum

Asian Pacific American Network of Oregon (APANO) Community health forum bring the Asian Pacific Islander (API) community leaders together to discuss health equity, reproductive justice issues, and community organizing. The inspiration for the branding of this forum focused on how these issue can make a community seem fragmented and it takes community leaders to come together to help put the pieces back together. This is why the final form of the social media banners and flyers resembles a triangular jigsaw where the picture of API communities help fill in the missing pieces.