"I grew up in New York City, and I've always thought of Coach as the quintessential New York brand", explains Oscar-winning Paltrow.

The new Coach campaign featuring Gwyneth Paltrow. PHOTO: Coach Inc.

Toting the 'Madison Lindsey' and the 'Poppy Willis' styles, the actress joins a long list of Hollywood heavyweights diversifying into the glamorous world of modelling.

Only earlier this week, we reported on Kate Holmes' and Kate Winslet's new campaigns for H.Stern and St. John respectively, while top model Agyness Deyn's swapped the catwalk for the podium as her new film role as a stripper was unveiled.

They say you can't always get what you want, but in the case of the above starlets, they really do seem to have their cake and eat it.