How to Secure Better Media Coverage Via Pitching, Social Media and Relationship Building

It’s not enough to just provide a clever pitch: Today, your brand’s stories need to be framed as viral-worthy content that journalists need, whatever their beat is.

On Feb. 21, join PR News and a lineup of communications leaders to learn how to pitch stories that will help journalists win the clicks they need to prove their own value to editors.

You’ll hear from CompTIA’s Kelly Stone on how a nonprofit with a lean budget can maximize social media and direct messaging to win press coverage. Microsoft’s Miri Rodriguez will share a B2C brand perspective on pitching compelling stories using video. And Golin’s Jack Barbour will share case studies of PR messaging that drove measurable success for brands like Mountain Dew.

As a bonus, attendees can send a sample pitch to us that we'll share with our trainers, who will provide confidential feedback.

Register Now

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.

Each "Webinar Only" registration comes with access to the archived version of the program for one year, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar. Should you wish to retain access to the training for more than one year, the CD is also available on its own or as a package with the online access.

PURCHASE NOW
On-demand webinars are available for one year after the live webcast.