#ShowMoreSpine campaign aims to bring people together to stand up to the excesses of medicine, the selling of sickness and the overdiagnosis that comes from ever- widening disease definitions, threatening to turn more and more of us into patients.

We are outraged that experts in the fields of cardiovascular medicine, diabetes and osteoporosis have come up with disease definitions that label at least 75% of our fellow citizens “sick” and in need of preventive medication.

We’re kicking off our #ShowMoreSpine campaign with Vertebral Fractures which we think is a perfectly “mongered” disease definition threatening tens of thousands of women with a label that will leave them more medicalized and medicated but NOT any healthier.

UPDATE

Last year at the Preventing Overdiagnosis Conference we launched our #ShowMoreSpine campaign to create a movement against the widening of disease definitions. This week at PODC 2017 we want to take the campaign a bit further and having a soft launch for “International Day of Action to Prevent Overdiagnosis,“ (or, in short, Too Much Medicine Day #TMMDay).

We are not exactly sure what it will look like yet, so we’d like to collect your ideas. Our plan is to do a ‘soft launch’ this year and build momentum for next year's Preventing Overdiagnosis conference .

Would you be able to fill out this short survey? We'd love to hear from you!

Thank you

The SMS Team

SQUIDGY AROUND THE WORLD

Helsinki, Finland

Olympic Stadium, Finland

Koli, Finland

Halifax, Nova Scotia, Canada

Riga, Latvia

Tallinn, Estonia

Circular Quay, Sydney, Australia

Cebu, Philippines

Therapeutics Initiative, Vancouver, Canada

São Paulo, Brazil

Obersaxen, Graubünden, Switzerland

Tanay, Philippines

London, United Kingdom

Montreal, Canada

Mount Royal, Canada

New Delhi, India

Stockholm, Sweden

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HELSINKI

TALLINN

RIGA

STOCKHOLM

LONDON

HALIFAX

MONTREAL

VANCOUVER

NEW DELHI

OBERSAXEN

TANAY

SÃO PAULO

CEBU

SYDNEY

KOLI

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Send us a note (click here) with your contact information and we’ll send you your very OWN Squidgy squeeze toy. We only ask one favour in return: that you take a photo with your Squidgy in a prominent location (one that easily identifies your city). For example, if you lived in Paris we’d want to see a photo of Squidgy visiting the Eiffel Tower or the Louvre.