KosherLab.com Connects New Kosher Brands to a Thriving Online Community Just in Time for Kosherfest 2012

NEW YORK, Nov. 8, 2012 /PRNewswire/ -- Keep it kosher with Kosher Lab, a brand new website from Ajax Union that offers kosher products just hitting the market or established products valuable exposure to a vast online community of established bloggers and foodies. The website, now available at http://www.KosherLab.com, features the newest developments in all things kosher including meat, wine, hummus, music, and entertainment.

"Our goal for Ajax Union has always been to give companies the opportunity to succeed, especially with online marketing and getting their name out there to bring in business. With Kosher Lab, we would like to extend that philosophy to companies that exclusively deal with kosher products. We want to give kosher-focusing companies, no matter how big or small, an online presence and an outlet to reach the right consumers," said Joe Apfelbaum, CEO of Ajax Union and the Kosher Lab website.

This multifaceted kosher experience is designed to promote making connections through kosher-dedicated products and companies. Spotlighting the latest kosher brands and displaying them in one convenient location, this networking initiative links startup brands to kosher experts and buyers all across the web. This kind of exposure can greatly benefit the latest products by putting them in contact directly with top online kosher entities including buyers and distributors.

Kosher business owners looking to gain exposure on Ajax Union's new site can visit http://www.KosherLab.com/Advertise for more information. Filling out one simple form can get businesses started on immediately connecting to their target kosher audience.

The launch of Kosher Lab coincides with two major kosher marketing events happening in November. The first, the Kosher Food Blogger Conference, brings together the top vendors, bloggers, and readers in the kosher industry today. The event will headline a talk given by Ajax Union CEO Joe Apfelbaum. His SEO tips and tricks, followed by a Q & A session, will inform businesses on how to make a positive impact through online marketing. He will also be spotlighting the brands on KosherLab.com to hundreds of bloggers in the audience, giving them additional publicity outside of the site. Business owners can sign up now online for this affordable service before the November 12 blogger conference to have their brands featured here as well. It will be held at the Millesime in The Carlton Hotel in New York City.

The second major event coinciding with the launch of KosherLab.com is the premier exhibition Kosherfest 2012, which takes place on November 13 and 14 in Secaucus, New Jersey. Custom landing pages on KosherLab.com can also boost visibility for exhibitors at Kosherfest 2012. Leading kosher distributors such as Osem USA Inc., The Kedem Group, Blue and White Foods, and Manischewitz Company will all be in attendance. Without the proper publicity, however, smaller businesses won't reap the benefits of exhibiting alongside these companies. Using a variety of SEO and online marketing tools, a landing page on KosherLab.com increases the chances that interested bloggers and kosher distributors will visit your company's booth on the days of the festival. Over 325 exhibitors will be in attendance at this sold out trade show including Ajax Union, which will be manning Booth #747 both days.

"Launching KosherLab.com in time for this year's Kosherfest just happened to be an ideal opportunity for us to get the site going with some of our clients that will be exhibiting and gaining additional coverage from KosherLab.com during the two-day event. This is such a great opportunity for them to promote their company and brand, and it is such a great opportunity to reach out online," said Certified Google Trainer Joe Apfelbaum.

Not attending Kosherfest this year? Not a problem. Even brands just starting out with kosher marketing can find success by signing up for a custom landing page through KosherLab.com. Ideal for businesses without a website or any social media presence, this regularly updated page can help create exposure to bloggers, buyers, and distributors across a multitude of sites. Brands will find success after being connected to blogs like http://www.BusyInBrooklyn.com, which boasts tens of thousands of visitors monthly.