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Fable 3 Getting Episodic Release Post-Launch

Fable III will be re-released in downloadable "chapters" "soon" after hitting retail, Lionhead Studios head honcho Peter Molyneux has confirmed to GamesIndustry.biz.

"Soon after the retail launch we're doing episodic," Molyneux revealed. "We break it down in chapters. We give away the first chapter entirely free, the first hour. When you reach a certain point in the game it says 'thank you for playing the pilot of Fable 3, do you want to spend an extra 2-5 or whatever dollars to buy the next episode, or buy the whole lot?' Press 'yes' and you will immediately continue playing."

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Fable II received a similar episodic release, split into five episodes with the first one free to all and the other four costing 800 Microsoft Points ($10) apiece.

An episodic release "gets around this horrible concept of demos," according to Molyneux. "Anyone out there who thinks a demo is a good idea is crazy. It's never a good idea, because demos are usually done at the end of a game and they require an enormous amount of design talent to make a demo. The other thing is you're more likely to satisfying the curiosity of a user rather than entice them to play more."

Fable 3 is scheduled for a simultaneous Xbox 360 and PC release on October 26.