July 8, 2016

Jul 7, 2016 by KateComments Off on July 8, 2016 Posted under: Featured

Summertime and the liven’ is easy. Lots of people work half a day Fridays in the summer so they can soak up and enjoy all the joys these special months offer. Friday’s Well Dunne postings until the fall (or whenever) will be Five Minutes With. Each week hear from another inventive and innovative creative who might inspire us and definitely let us in on his thinking process. These are fun people who do excellent work. first up: ISMAEL "ISH" OBREGON, Co-Founder and Chief Creative Office of Oishii Creative

1 – What do you recommend to creatives who need a ‘jumpstart’ to get the creative juices bubbling?Expose yourself to as many inspirational things as you can. Be curious, ask “why” to everything and everyone. Never assume you know it all.

2 – What do you do to ‘jumpstart’ the creative process?I try to feed my brain every morning with an inspirational experience. I like to watch a TED Talk everyday and learn something new. Especially outside the field of entertainment. Read “The Miracle Morning” by Hal Elrod — it is full of great life advice!

3 – Where do you see TV marketing headed in the next few years?Everywhere! That’s what makes it exciting. Every brand now is a media brand, so everyone will need ”TV marketing."

4 – What is your favorite project that Oishii has done?All projects give us an opportunity to learn a new process, new approach and new lesson. But the most fulfilling creative project is the ongoing job of building Oishii Creative as a business and creative brand.

“There is nothing either good or bad, but thinking makes it so.” — William Shakespeare

6 – What was your big break?When I left my steady job and launched into the unknown and unpredictable world of freelance. It forced me to adapt and grow as a creative.

7 – Other career choices you could have made…area that you considered…I always wanted to be an architect. I love the way architects use both logic and creativity to build living works of art. I personally love the work of Zaha Hadid, whose creations are truly inspirational. Her work touches every level of the human experience. What an amazing creative force.

8 – If I had a magic wand and could change anything, it would be……Get rid of guns! Love should be the only weapon.

10 – Currently, I can’t get enough of…..Viceland, the TV channel, especially its "Balls Deep” show. [Host] Thomas Morton is a genius. This show teaches you to always question and be curious. It’s awesome!

I also like to read a lot. Here are a few books I’m currently reading for no reason other than to learn something new.

"Misbehaving: The Making of Behavioral Economics" by Richard Thaler

"Sapiens: A Brief History of Humankind" by Yuval Noah Harari

"Superforecasting: The Art and Science of Prediction" by Daniel Gardner and Philip E. Tetlock

"The Miracle Morning" by Hal Elrod

"Where Good Ideas Come From" by Steven Johnson

"God’s Debris: A Thought Experiment" by Scott Adams

"The Arsenal of Democracy: FDR, Detroit, and an Epic Quest to Arm an America at War" by A.J. Baime

"The Power of Habit: Why We Do What We Do in Life and Business" by Charles Duhigg

This is the best article about what is wrong with the hiring process (and it should be required reading – don’t make me name names but you know who you are) and how to fix those problems. Read it. Do it.

Think About This:Our eyes are for looking at things,
But they are also for crying
When we are very happy or very sad.
Our ears are for listening,
But so are our hearts.
Our noses are for smelling food,
But also the wind and the grass and
If we try very hard, butterflies.
Our hands are for feeling,
But also for hugging and touching so gently.
Our mouths and tongues are for tasting,
But also for saying words, like
"I love you," and
"Thank you, God, for all of these things." ~ Mattie J.T. Stepanek