SEO is a way to get more traffic to your website. By ranking high in Google, you attract more people to your site. Eventually, your goal probably is to sell your stuff, or to attract more regular visitors. A nice tactic to get more traffic to your site is optimising your content for words people use. However, [...]

Is readability a 'ranking factor'? Marieke discusses this question and how to actually recognise if your content is easy and pleasant to read. She gives you tips on improving your readability, as does our SEO copywriting course! Another question: why don't all the popular sites have video backgrounds? We'll tell you why, and why we think [...]