Company profile

Alternativi Creating Driving Culture LTD, established in 1997, is the largest and the. .leading advanced driving and driving training group in Israel

.Our vision : To Improve driving culture in Israel

Our mission : Reducing the number of accidents and the number of injured. -Proving the economic feasibility of introducing training of drivers.
Since its establishment, Alternativi has carried out driver training in the leading companies in Israel, with very satisfied clients.
Our 60 trainers train over 40,000 drivers and school students each year. In the last few years, ALTERNATIVIhas broaden out its services by establishing 3 sisters companies –The Racing Driving Academy, Child Car Safety Center and ProRiding – Advanced Moto Riding Training

Among our clients: Leading commercial companies and Governmental organization with car fleets Johnson & Johnson, Eastronics, Scitex, The Eurocom Group, Hertz, Smithkline Beecham, Isfar, Comverse, Lapidot, Biosense, Coca Cola, Danshar, Nice, Israel Mapping Center and others. Security Forces: the Prime Minister’s Office, as well as other Ministers offices. The Israeli Army, Air Force and Navy, the Police and the Border Police, Government Prison Services and others. Due to our success in proving the feasibility of annual driving training program for car fleet drivers, companies order from us different types of training each year, and even a number of training sessions during the year and related consulting.
We own an active skidding simulator – "Skid Car", which is combined with the practical advanced driving training. With its help we teach drivers the skill of identifying and correcting various skidding situations – under the full control of the trainer

The training team– The training team is comprised of professional people in the transport behavior professions, some of whom are driving teachers with training in advanced driving courses abroad, on asphalt and gravel racetracks. We require a previous background of further training abroad as, in our opinion, we value the uncompromising methods of operation of driving schools for advanced driving techniques abroad. The team is trained and goes through further training in Israel and abroad in the latest training methods

Itay Alon, Alternativi's Managing Director and company owner, has an academic background in psychology (B,A) and considerable experience in training, guiding and consulting. He has studied advanced courses in Europe in advanced driving, track race driving (formula and salon) and rally driving. Holder of an FIA racing driver’s license, represented Get Cergy racing School (France) in Israel, Chief marshal at the Motor Sport Championships in Israel, initiated and carried out various safety and sport driving courses over the past 20 years. He has guided psychological workshops for soldiers and others

Alternativi employs more than 60 trainers working daily in various training projects. All trainers are well trained in the Alternativi's internal school. Work methods From the start we set for ourselves to be pioneers and leaders in the field of Driving Safety The training of advanced driving in Israel to-date has focused mainly on low friction skidding sites and lacked many aspects – e.g. ignoring and misunderstanding by trainers of important details such as driving posture, steering techniques; exercises planned 30 years ago and which were not updated; carrying out exercises in large areas, which are not limited by cones, and training on areas which are too slippery and are not realistic considering the road conditions which the driver will meet in his day-to-day driving

As we chose a complex task, we operate with creative methods using unique accessories, interesting ways to illustrate points etc. “Trial method” Everyone undergoing behavioral workshops as part of the training will set for themselves number of “trials”, which they will try to fulfill in the coming days after the training. The intention is to encourage the people going through training to try locally, well defined in advance, a way of driving or a technical element of different driving from that he was accustomed to until undergoing the training. The trial method is a behavioral cognitive psychological method. The method is the heart of all training, as this effects the functioning of the driver immediately after the training. The training is carried out usually in two or more meetings – which enables a follow up of the success of changes

Alternativi’s Training Center The Alternativi’s Training Center at Kibbutz Ramat Hakovesh (near Kfar Saba) includes a training track and training class. most of the exercises are carried out in ordinary vehicles on the track as is the Skid Car. In the area of the track, there are various roads and various areas 4X4 to complete the elements of different training such as going off the road onto its shoulders etc

Considerable emphasis is placed on didactic correct transfer of material, while using many accessories, which effects the pupils in all their sensors (models, parts of vehicles, video films, multimedia, slides, magnetic boards, working papers etc). Additional and unique means of illustrating is the “game” in a pedal car, which comes to illustrate various points connected with understanding the limitations of a person and the behavior of a single driver regarding the other partners on the road.
During the years we were chosen by the leading magazines to present exerts from our training of advance driving in the TV programs and different monthly professional articles. As a result, we have updated and quality training videos and articles in Hebrew on dozens of subjects. Adjusting the training to needs Every fleet of vehicles has different needs and problems. Every fleet user sector has difficulty, pressures and different tasks, which he must confront during his work. The most important stage in carrying out a training project is the planning stage

:Correct planning
spreading out the project over the year, adjusting various courses to different target populations, within the company, checking statistics of the organization and details defining high risk drivers etc. Correct planning by Alternativi’s personnel will achieve the goals – and a training will “repay itself” within a number of months by reducing the number of accidents, therefore, saving on costs