Core services

When you partner with Adobe, you access our comprehensive set of marketing solutions as well as powerful core services that span across those solutions. You get one, centralized place to integrate data, build customer profiles, activate instant content delivery and reporting, and collaborate with team members.

Profiles and audiences

Create a complete, ever-expanding view of each customer using authenticated and anonymous data. And access a common profile, across any solution, to create more personalized experiences.

Quickly manage tags, collect the right data, and act in real time with dynamic tag management. Manage an unlimited number of Adobe and third-party tags to trigger personalized experiences based on actual customer behavior.

Understand and improve customer engagement with your apps. Discover when and where users launch your app, which parts of the user experience increase ROI, and where the opportunities for monetization lie.