Josh has been in the high-octane world of startups and tech for the last 15 years. His previous company was a San Francisco based SS bike brand.

Simon Laumet

Founder

Point man for everything bicycle, business and operation related.

Simon has years of experience in the cycle industry. From shop boy to mechanic to manager to bicycle frame designer & component sourcing.

You

?

We need more passionate people to join us in our mission!

No matter whether you are a designer, developer or marketer, we are always looking out for talents keen to

make cycling better!

Our core values

You can't do great things if you don't have a strong conviction to do what is right

Innovation

Keep inventing and evolving today so that you can overcome tomorrow's problems.

Inclusivity

Bikes don't discriminate.

Neither do we.

Progress

Cycling is set to play a key part in the future of cities. We're here to empower that.

Personal Growth

Time off, good wages, constant learning. Ingredients to help our employees to grow.

Nature

Cycling reconnects us with nature, so it is only natural that we protect her.

Clarity

Too much smoke and too many mirrors. We strive to be transparent in everything we do.

Honor Cares!

WE CARE ABOUT BICYCLE MECHANICS

Their love and passion for bicycles is contagious. We care about them. We care about their low wages and the seasonal nature of their job, and we want to use technology and a new business model to change that.

WE CARE ABOUT CYCLISTS

We think it is often too much a hassle to get your bike repaired. The experience of getting proper bicycle care should be smooth and joyful. Yet, it should not hurt your pocket.

WE CARE ABOUT YOUR CITY

Cycling is the best way to explore a city. We want to get more people on the road, experiencing the joy of cycling.