Women’s

Patterns and Graphics

The patterns and graphics for athleisure hat trends can only be described as bold. You’ll see a lot of bright colors with in-your-face patterns, Geometric patterns, stripes, gradients, and distressed looks are all popular. There will also be oversized logos and enlarged text.

Running and Training

Bright colors and reflective fabrics are essential for safety reasons. Performance fabrics with perforation will be popular. Motivational saying will be used with small branding hits and metallic accents.

Men’s

Patterns and Graphics

Men are also into oversized logos and metallic accents. Geometric patterns, hand-drawn type and custom camouflage patterns are all common. You can expect to see a lot of blacks and greys with tone on tone designs.

Running and Training

Again, reflective fabrics are a necessary safety measure for runners. You’ll see a lot of perforation, generic camo, metallic accents, and motivational sayings.

This is the final article in the S/S ‘19 blog series. We will continue to visit the topic of trend guides twice a year for each upcoming season. As we stated before, we work several seasons ahead so that merchandise has time to go to market.

Let us know what you think about the athleisure hat trends in the comments below. And don’t forget to follow us on Facebook, LinkedIn, and Twitter.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.