How do you promote yourself? Whether you are looking for a job or seeking advancement or more responsibility at your existing job, what do you do? You promote your brand. Individuals have a brand just like corporations. Like a corporate brand it is a promise of deliverability of an experience or service or product. In this case that service or product is you.

How do you know what your brand is? Take an inventory of your skills and accomplishments and past work history. Determine what your reputation is. If you are not sure, ask co-workers or employers how they perceive you. Ask decision makers what they think about you. Are you the go-to person? Are you the hard working creative problem solver? If others perceive you differently from what you want your brand to be, don¡¦t despair. You just need to re-brand yourself... More

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Q:Having previously been a mid-level associate at a large firm, I am about to negotiate a first time of counsel position with a boutique firm. Are there typical market practices? What can I expect in terms of compensation and fee sharing. What other advice can you give to someone going into an of counsel relationship for the first time?

A:Congratulations on your opportunity to work as ¡§Counsel¡¨ in a law firm. The position of ¡§Counsel¡¨ has a somewhat broad meaning and, depending on the law firm, can be also called ¡§Of Counsel¡¨ or ¡§Special Counsel.¡¨ According the Formal Opinion 90-357 of the American Bar Association, there are four acceptable definitions of the term ¡§Of Counsel¡¨ : (1) a part time attorney who practices law in association with a firm but on a basis different from the mainstream lawyer in the firm; (2) a retired partner of the firm who, although not actively practicing law, nonetheless remains associated with the firm and available for occasional consultation; (3) a lawyer brought into the firm laterally with the expectation of becoming partner after a relatively short period of time; or (4) a permanent status in between those of partner and associate. Read Full Answer