"I think you can expect me to be mayor through my term and leave political life and try and do something else and continue to make the world better for my kids," he said. Asked whether that was a definite no, Mr. Bloomberg said: "I do not know how many times I have to say I am not going to run for president. But I'll say it one more time. I have no plans to run for president."

Sounds pretty ironclad. That must be why typing "bloomberg08.com" into our browser brings us to the mayor's homepage.