We're a group of writers and PR professionals who know how to navigate design, architecture, real estate and products from all angles.

Since our inception in 2009, we've been focused on creating a design and development-minded firm that is process-driven.

We set out to create a team that not only brought a fresh, young perspective to an ever-changing industry, but whose strategic and creative capabilities match those of our clients.

Sydness | 603 W 44th Development

Real Estate Development

With a team dedicated to real estate, we're well-versed in everything from the ground breaking to the ribbon cutting. We handle communications for global luxury real estate auctions, high rise condo buildings, hospitality projects, and commercial developments.

Wilson Associates | Le Lapin

Architecture + Design

Our clients are the best at what they do: creating unforgettable hospitality, commercial, education, healthcare, cultural, residential, and retail spaces. We love working with the most celebrated and award-winning architecture and design firms out there today and the startups beginning to make their mark on the world.

Tempaper | Wheels (designed by The Novogratz for Tempaper)

Products Consumer + COntract

We also have extensive experience representing the manufacturers who directly impact how people interact with a space. From product launches to collaborations and influencer campaigns, we serve our product clients in all facets of their B2B and B2C strategies and campaigns.

Media Relations

Plan & Pitch

We're a media machine.

All of our clients on our roster, those big or boutique, U.S.-based or abroad, new to the industry or a veteran, retain us for media relations and strategic planning. It's what we do, it's what we know, and we're just so very good at it.

Here's how it works:

When we get started, our kickoff entails extracting any and all information about the design, architecture, real estate, or product company, its leadership, and their goals and objectives. From there, we pull together a strategic and thoughtful media relations plan and get moving, securing expert placements (company profiles, Q&As, trend commentary) to product and project features, rendering reveals, and more.

Influencer Marketing

Influencer Relations, Content, Management

We're influential.

The business development-minded approach with which we handle PR strategy has now extended to the influencer marketing world. We're here to not only develop and execute tailored campaigns that generate sustainable relationships across multiple sectors, but work with influencers to create content that resonates with your brand’s target markets.

Award Submissions

Find, Prepare, Submit

We love to win.

And that's good because we win a lot.

We're big on advising our clients on which project or product to submit, ensuring that we're being strategic with resources and only participating in opportunities that are both on target and, have the best probability of bringing home that trophy! Our team will research everything from project and product awards to company culture and leadership competitions, write the submissions and enter them on your behalf.

Speaking Opportunities

Find, Prepare, Submit

We shine the spotlight on your expertise.

There's no better way to become a thought leader in your field than to stand up in front of a room full of your peers and potential clients to share insights on the future of design, architecture, real estate, and product innovation. We scour the earth to find events, lectures, forums, and workshops that give our clients the opportunity to increase the visibility of their company, work, and expertise within specific target markets.

Trade Shows

Book, Plan, Press

We know the trade show.

And the trade show knows us.

When it comes to trade shows, we've got you covered. Need someone to create a press kit? Schedule media walk throughs? Plan booth events? Choose sponsorships? We know what needs to happen, and we have it handled. But, even more importantly, we know how to maximize to your presence before the show starts, at the show, and even after the booth is all cleaned up and the lights are off.

Events & Sponsorships

Plan, Party, Sponsor

We know how to party.

We've had our hands in anything and everything from product launches to showroom events. Our team is happy to get as involved as you'd like. We can help plan from day one or just work on messaging and media attendance.

Additionally, we are well versed in locating and securing sponsorship opportunities for our clients. Give us a budget and a goal and we'll cook up a plan that meets your objectives in the most smart and innovative way possible.

Focus Groups

Plan, Invite, Conduct

We're truth seekers.

Whether our clients are launching a new website, ad campaign, or even naming new products, they need the perspective of their potential clients to make sure they get it right out of the gate. UpSpring PR hosts strategic focus groups in its 5,000-square-foot New York City office, allowing its clients to run their ideas by their target market in a honest, safe, and effective environment. The process not only yields the collection of valuable data, but also establishes long-lasting relationships with the core influencers in their target market.