Lithium Introduces The Klout 50

SAN FRANCISCO –
October 30, 2014 – Lithium
Technologies today announced the inaugural Klout 50, a ranking of the top 50
global brands with the most social influence and engagement. The Klout 50 is
the ultimate ranking of brands that are authentically connecting with their
digital audience. These social elite brands are the most active on social media
platforms and their audiences consistently share and interact with their
digital content.

Amazon
lands the #1 spot followed by Microsoft and MTV. These brands are reinventing
the way they connect with people and share experiences on social media. They
are authentic, create compelling and meaningful content as well as engage with
everyone – not just the positive, most influential fans.

The Klout 50
is based on the
Interbrand
2014 Best Global Brands
report and corresponding Klout Scores. Klout Scores
are compiled using proprietary algorithms, determined by more than 400 signals
from eight different networks, including Facebook, Twitter and Google+ as well
as real world data from Wikipedia.

Brand value
strength is not enough to succeed on social media, as evidenced by only
Microsoft, Google and McDonald’s being recognized for their global brand and
social media success, securing a top ten spot on both the Klout 50 and Interbrand’s
list. Additionally, the Klout 50 found:

Apple claims the top spot on the Interbrand
list, but on the Klout 50 they are listed as #28

MTV ranks #3 on the Klout 50, but #80 on the
Interbrand list

The top two industries succeeding in social are
technology (30%) and retail (16%)

“The
Klout 50 salutes those brands that know social is part of their consumer’s
everyday life and for effectively connecting and sharing experiences with
them,” said Katy Keim, CMO of Lithium. “However, this is also a wakeup call for
the brands that are not on the list to understand that without social they
lose.”

A
quarter of the Klout 50 brands are also Lithium customers. For more than a
decade, Lithium has provided the world’s top brands deep industry expertise and
purpose-built software to help them successfully connect with their customers
across the broad social web.

The
top 50 most socially engaged and influential global brands listed in the Klout
50 for 2014 are:

Klout 50

Klout Score

1. Amazon

98.86

2. Microsoft

98.85

3. MTV

98.32

4. Google

98.04

5. Facebook

97.94

6. Intel

95.94

7. Nintendo

95.04

8. McDonald’s

94.74

9. ebay

93.82

10. Ford

93.19

11. Sony

93.06

12. HP

92.38

13. Chevrolet

92.36

14. Coca-Cola

91.99

15. Thomson Reuters

91.89

16. General Electric

91.37

17. Nike

91.22

18. Honda

90.94

19. Pizza Hut

90.94

20. Audi

90.75

21. Adidas

90.00

22. Adobe

89.90

23. Nokia

89.84

24. Goldman Sachs

89.67

25. Tiffany and Co

89.60

26. Budweiser

89.56

27. Porsche

89.22

28. Apple (AppStore)

89.19

29. Shell

88.94

30. Pepsi

88.80

31. SAP

88.59

32. American Express

88.50

33. Louis Vuitton

87.76

34. MasterCard

87.42

35. Oracle

87.14

36. Gucci

86.75

37. Morgan Stanley

86.65

38. Burberry

86.04

39. Accenture

86.01

40. Caterpillar Inc

85.27

41. 3M

85.20

42. John Deere

83.53

43. Starbucks

83.51

44. Sprite

83.22

45. Gillette

83.03

46. Zara

83.02

47. Heineken

82.81

48. Gap

82.76

49. Disney

82.39

50. KFC

81.76

Methodology:

The Klout 50
is based on the annual Interbrand Best Global Brands report and the
corresponding Klout Scores. Brands not registered for Klout are not included.

About Lithium Technologies

Lithium's
software helps companies reinvent how they
connect with their customers. Lithium works with more than 300 of the
world's best brands— including Best Buy, Indosat, Sephora, Skype and
Telstra — to respond on social networks and to build trusted content
on a community they own. The 100% SaaS-based Lithium Social Customer
Experience™ platform enables brands to build and engage vibrant customer
communities to drive sales, reduce service costs, accelerate innovation and
grow brand advocacy. For more information, visit
lithium.com, or connect with us on Twitter, Facebook and
our own
community. Lithium is privately held with corporate
headquarters in San Francisco and offices across Europe, Asia and Australia.

The Lithium® logo is a
registered Service Mark of Lithium Technologies. All trademarks and product
names are the property of their respective owners.