Reebok Ltd.

Things you might see this summer: Taylor Swift sipping from a bottle of Diet Coke. Kendrick Lamar slipping into a pair of Reeboks. Some Drake lyrics slapped onto a can of Sprite. If any of these gestures make you anxious, you've been alive long enough to remember what "selling out" is. Or was. It doesn't mean what it used to, mainly because it may no longer mean anything at all. In a recent PBS "Frontline" documentary about youth marketing and social media, writer Douglas Rushkoff asks a slate of teenagers to share their feelings about "selling out." Some of the kids had never even heard the term. For pre-millennials like me — a generation...

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