COMMS / EXPERIENCE DESIGN

Budweiser

(This project does not belong to Meraqi but was worked upon by one of the team members at Meraqi in their agency life. Case study credit – FullSIX UK)

FullSIX London created the global platform for Budweiser’s sponsorship of the FIFA World Cup 2014, riseasone.com.Rise As One went live in December 2013 to support the draw and continued to evolve and aggregate all World Cup activity and content up until the final whistle.

Rise As One went live in December 2013 to support the draw and continued to evolve and aggregate all World Cup activity and content up until the final whistle.

As the World Cup approached, FullSIX created the fan focused Budweiser Heroes campaign on riseasone.com that inspired, engaged and enabled football fans all over the world to participate in the World Cup.

Fans were challenged to submit their heroic football related stories, the most compelling were captured by Vice magazine and made into films and the most popular resulted in Budweiser taking those heroes to Brazil to watch and experience the World Cup and Rise As One.