MasterCard Extends Marketing Ties With PGA Golf Tour

MasterCard (MA) is tapping the power of golf-related marketing by extending its marketing relationship with the professional golf association's PGA Tour.

The global payments and technology company Tuesday announced an extension of its marketing relationship with PGA Tour through 2016. MasterCard says the continuing relationship will provide MasterCard cardholders with special golf experiences, including access to tournaments and properties, as well as golf-related savings and offers.

"Golf is a passion point for many of our cardholders," Chris McWilton, president of U.S. markets for MasterCard, said in a statement. "The (PGA) Tour has helped us to provide our cardholders with golf experiences and access that bring them closer to the game in a truly unique manner. By aligning our brand with the things that matter most to our cardholders, we're able to deliver on our brand promise and ultimately further cardholder loyalty."

MasterCard has been a sponsor of the PGA Tour and Champions Tour since 1995, and a presenting sponsor of the Arnold Palmer Invitational Presented by MasterCard since 2004.

Special privileges for cardholders include a chance for upgraded hospitality at most PGA Tour events, what MasterCard calls its "best seats in the house" offer. Another program gives cardholders access to play at private Tournament Players Club facilities run by the PGA.

MasterCard and rival Visa (V)have remained top stocks most of this year on steady growth offline and, increasingly, with online transactions. EBay (EBAY), owner of online transaction leader PayPal, also has been a hot stock, and all three rivals are among the top 40 stocks on the latest IBD 50 rankings of top stocks.

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07/28/2015 04:57 PM ET

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