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Clique will focus on its flagship fashion media brand Who What Wear and its
consumer brands. In the last three years, Dotdash has put $50 million+ into content and spend may increase with the new acquisitions, according to WWD.

Leah Wyar, most
recently Chief Beauty Director at Hearst Magazines, has been hired to lead Byrdie and MyDomaine at Dotdash.

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“We think we have a huge opportunity to continue to grow these
brands into something incredibly special,” stated Neil Vogel, CEO of Dotdash.

Terms of the deal were not disclosed.

Dotdash is the rebranded About.com, the nearly 20-year-old site known for its “how to” articles. The company also owns Verywell, The Balance, Lifewire, Investopedia, The Spruce and
ThoughtCo.

Dotdash is part of publishing company IAC, which owns over 150 brands and products, including Vimeo, Tinder and The Daily Beast. IAC revenue increased from $828.4
million in 2017 to $1.1 billion in 2018, reports MarketWatch.