The identification of new, diversified demands and promising trends is key to create relevant added value for the industry’s stakeholders in a rapidly changing sport market. Within this scenario, the focus on technological innovations has always been essential in order to adapt brand communication strategies based on changes in consumer behaviour.

We want to lay out und discuss the benefits of virtual advertising for global acting brands, leagues and federations – including how this particular value can be accessed right now and the exciting possibilities for the future as the sports and technology markets continue to evolve.

Charlie Marshall

COO Supponor

Lasse Wolter

Senior Director Business Development Lagardère Sports

Operated by

20.8. |

09:45 – 10:05 |

Room 2 (2nd floor) |

|

Presentation |

Social media snapshot: How can I reach (potential) clients on social media and how will this change in the future?

Falk Bielesch

Co-Founder and Managing Director eSome

20.8. |

09:45 – 10:45 |

Room 3 (2nd floor) |

|

Masterclass |

From hype to relevant brand channel – Esports at Sport1: On sponsorship and activating digital natives

A passionate pro competition – and the opportunity to experience digital worlds in a whole new way. A new generation of heroes is conquering our screens and their athletes are becoming renowned digital stars. That’s Esports!

Esports fascinates millions of people both in Germany and worldwide. What was considered mere hype until just recently is today a relevant branding opportunity for advertising companies and a leading topic in the German sponsorship industry.

Over the past few years, Sport1 has succeeded in transforming Esports into a multimedia event for the masses. Find out during the masterclass about the opportunities, added value and target groups that this rapidly expanding field offers global brands, associations and clubs today and what it will offer in the future. Learn all the background details during this interactive, analytical session.

Manuel Atzler

Head of Media Sales Clients Sport1 Media GmbH

Marc Förster

Product Owner eSports Sport1 GmbH

Christian Gruber

Record, post, like – Let's go Commentaro

Direct dialogue with the target groups thanks to Commentaro: how all sports content owners can tap into attractive new potential and why Commentaro is one of the most innovative of the latest sports media projects! What is the business case behind it and how can the platform be embedded within the target group? Gain compelling insights on just these aspects and much more during this masterclass.

Gisbert Wundram

Managing Director Commentaro

Bendix Eisermann

COO / Owner Commentaro GmbH

Karsten Linke

freelance sports commentator

Operated by

10:00

20.8. |

10:00 – 10:25 |

Foyer (1st floor) |

|

Open Presentation |

eSports.com – A Unified Solution for the Entire Esports Community

Michael Broda

CEO eSports.com

Operated by

20.8. |

10:05 – 10:25 |

Room 2 (2nd floor) |

|

Presentation |

The Jodel social media phenomenon: How to reach young target groups locally

Tim Schmitz

COO The Jodel Venture

20.8. |

10:25 – 10:45 |

Room 2 (2nd floor) |

|

Presentation |

How to be a rock star sports club on digital media

Jan Bechler

Digital Entrepreneur and (Co-)Host Online Marketing Rockstars

11:00

20.8. |

11:00 – 11:25 |

Foyer (1st floor) |

|

Open Presentation |

“Why esports depend on the coaches”: A look to the future

Nicolas Reber

CEO & Founder GamerLegion

Operated by

20.8. |

11:15 – 12:40 |

Room 1 (Ground floor) |

|

1:1 Chat |

''We need a change of culture and leadership'': Hertha BSC and digital transformation

Paul Keuter

Member of the Executive Board Hertha BSC

20.8. |

11:15 – 11:40 |

Room 2 (2nd floor) |

|

1:1 Chat |

Live sports, gaming, consoles: A new breed of sports fans?

Benjamin Reininger

Senior Vice President Marketing Europe DAZN

20.8. |

11:15 – 12:15 |

Room 4 (2nd floor) |

|

Masterclass |

How to be successful in Esports as a non-endemic brand

More and more non-endemic brands become aware of Esports and want to get a foot into the market. This masterclass provides a deep dive into ESL’s work with brands like Mercedes-Benz, DHL or Vodafone. We will share our first-hand insights from ESL’s perspective:

Why should non-endemic brands enter the Esports market? What successful cases do already exist? How does an effective partnership work? How can Esport and non-endemic brands benefit from each other?

Oliver Poppelbaum

Nicolas Gaede

Success factors in an esports project: Experiences and tips from a gaming agency

Cedric Schlosser

Co-Founder & CEO MYI Entertainment

Operated by

20.8. |

16:10 – 16:35 |

Room 1 (Ground floor) |

|

Discussion |

The challenges that eSport must now solve

Alexander Müller

CEO SK Gaming

Dr. Pietro Graf Fringuelli

Comissioner & Chairman WESA

Florian Rittweger

Head of Business Development Rakuten

Dr. Holger Blask

Director Audiovisual Rights and Member of the DFL Executive Committee DFL

20.8. |

16:35 – 17:00 |

Room 1 (Ground floor) |

|

1:1 Chat |

10 years to a billion-euro business: Strategy talk on the sports business of the future

Carsten Koerl

CEO Sportradar

17:00

20.8. |

17:00 – 17:20 |

Room 1 (Ground floor) |

|

1:1 Chat |

eSport bullshit bingo

Ralf Reichert

CEO ESL

Marco Klewenhagen

CEO and Editor in Chief SPONSORs

20.8. |

17:30 – 20:00 |

Get-together area |

|

Get-together |

Get-together

Networking on all levels: the get-together at the SPOBIS Gaming & Media is an absolute must-attend event for the industry. The perfect opportunity to discuss business after the day programme has ended.