The early launch of Black Friday is a part of Amazon’s “50 Days of Holiday Deals” campaign, which will encompass deals on toys, electronics, home goods and a variety of hottest gifts.

“Customers shop Amazon year-round for our great prices, unbelievable selection, and free shipping on over 100 million products,” Doug Herrington, Amazon’s senior vice president of North American Retail, said in a statement.

“During the holiday season, customers love to discover great deals and must-have holiday gifts for friends and family.”

Beginning Nov. 8, Prime members will also have access to Amazon Key, the new service that will allow eligible packages to be securely delivered inside their homes while they’re out and about.

Though various discounts and deals will be running between now and the official Black Friday, Amazon listed some initial deals in their release on Nov. 1.