Digital technology is one of the most important growth tools available to the private jet industry. Many industries are lagging when it comes to adopting digital technology, but private aviation struggles with this reality even more than most. Many of the big-picture, industry-wide challenges facing the industry are generational. That’s why digital tech…

Business aviation was once thought of as an expensive luxury. Only the richest business people could afford to fly by private jet, while others crammed into commercial seats. Now, thanks to countless new technologies, business aviation is becoming more affordable. New technologies are changing the industry in other ways too. In fact, so…

The business aviation sector is a little behind the times when it comes to social media. Perhaps these business owners think that their potential customers have little-to-no interest in the likes of Facebook, Twitter, Snapchat and Instagram? Perhaps they find the effort needed to connect with potential customers via social media a bit intimidating? Perhaps…

There has been quite a bit of media coverage about how the private jet industry is growing, and now there are actually fact and figures to prove it. In a recent report submitted to the industry by Aviation International News, several statistics collated for 2017 in comparison to 2016 show a significant increase in most…

Holidays are the perfect time to attract jet-setters to your private aviation business. Why? Because the holidays tend to be when many people: Fly home to visit family Travel as families Gift vacations to each other And splurge on life’s pleasures Let’s explore top strategies to attract private jet-setters for holiday travels. 1.…

The private aviation industry is at a crossroads with its workforce. There are numerous challenges and opportunities in this space. Most of these challenges and opportunities hinge on the evolving demographics of the industry’s workforce. Somehow, the industry has yet to connect with potential workforce members in Generation Z and the Millennials. This…

Private aviation entities are working to retain personnel, and attract new talent. Both the commercial and private aviation industries are faced with generational challenges when it comes to personnel retention. Older pilots are retiring faster than pilots from Generation Z and the Millennials can replace them. To prevent private aviation personnel from quitting,…

Private aviation is no longer a niche industry. As the costs associated with air travel decrease, more and more private aviation companies are finding ways to offer personal and business air travel to more people. It could be said that marketing for private aviation is still in its infancy. In previous years, the…

Private aviation marketing works best when you use a full suite of modern tools and techniques. The marketing tips we will offer should be prefaced with the following points: Internal marketing strategies matter just as much as external approaches for the private aviation industry The best strategies are based on working with the…

Business aviation is the perfect fit for digital marketing strategies. The majority of travel bookings are now made online for a start, and interactive planners and planning apps can link directly into a traveler’s most-liked sites to streamline the entire travel process. Because of this internet based connectivity the metrics associated with digital marketing are…