Isle of Dogs / RSPCA

Film Partnership

Working on behalf of Fox Searchlight Pictures, Lime coordinated a partnership with the RSPCA to celebrate the theatrical release of Wes Anderson’s Isle Of Dogs.

Leveraging the themes and story of the film, the aim of the partnership was to help the RSPCA raise awareness for the thousands of abandoned dogs currently in their care and how the UK public could get involved to help give their support.

The partnership featured a bespoke 60” and 30” spot created by Fox Searchlight Pictures which was played in UK cinemas in the run up to the release of Isle Of Dogs. The campaign was also supported with a social media campaign and via the RSPCA’s website and PR channels.