Global fastfood chains making forays into Vietnam

According to a source from the US General Consul in Ho Chi Minh City,
US-based sandwich chain Quiznos will come to the city on December 18 to
start sourcing local partners for franchising, the Vietnam Investment
Review heard.

Quiznos started in 1981 in Denver,
Colorado and has since grown into a global fastfood brand with over
2,200 restaurants in all 50 US states and 34 countries around the world.

Exclusive franchising will depend on specific
regions and each stores needs at least 50 square metres, said a source
from Quiznos.

“Quiznos has a healthy business model
and financial heft, and is prepared to grow in every market it enters,”
said managing director Greg MacDonald.

On a similar
note, franchise holder of McDonald’s in Vietnam is taking the final
steps to prepare for the inauguration of the company’s first restaurant
in the country in February next year.

The company’s
PR manager Le Ha My Tram revealed that McDonald’s will make public its
first location in Vietnam within the next two weeks.

Tram said the US fastfood giant has recruited 20 managers and 50 staff,
who were sent abroad for training, adding: “Though our human resource
base is solid, we will continue interviewing new recruits from December
16-20 to find new staff.”

In late November, US coffee
and donut brand Dunkin’ Donuts launched its first shop in Ho Chi Minh
City’s District 7, laying the groundwork for what it plans to be an
expansive presence in the country.

Vietnam Food and Beverage Services Company (VFBS), a member of Imexpan Pacific Group, holds the franchise rights.

According to a senior brand expert and CEO of Pizzahome Hoang Tung,
the key factor to the fastfood business is demographics and development
perspective, both of which are very promising in Vietnam.

“Through the franchising model, fastfood has the potential to become a
part of Vietnam’s culinary world. This is the way it has entered and
prospered in countries around the world and become part of global
culinary culture,” said Tung.-VNA