Why Answerbase?

Feature Highlights

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See the benefits of using Answerbase Q&A Software

Establishes a Productive Knowledge Base

Answerbase collects and organizes Q&A content
into an easily navigable knowledge base that is productive for both your customers and your
company. Answerbase makes it easy for your audience to find answers to common questions
while giving subject matter experts quick access to resources necessary to address new
inquiries. A central knowledge base ensures that even as your personnel and customers
change, their experiences and expertise continue to provide value to your organization.

Generates Valuable Leads Naturally

​Whether you’re looking to capture leads for new
business, or you’re looking for opportunities to upsell current customers, Q&A interaction gives
you insights into both of those worlds in a way that is valuable to you and natural for your
audience. Answerbase gives your audience the ability to engage your company and send an
inquiry related to a specific need they have, and gives you the tools to process that inquiry
uncover new sales opportunities.

Increases Your Search Marketing Traffic

F​or public Q&A platforms, your growing
knowledgebase will be indexed by all the major search engines and then other people who have
similar questions to the ones posted by your current audience will be lead to your website where
they can find the solutions. Many clients see consistent and dramatic organic traffic growth from
search engines, exposing your brand to people in your target audience and exposing your
products and services.

Boosts Your Remarketing Reach

A​s mentioned above, Q&A content has proven to increase
search traffic year over year, which in turn gives you an increasing audience to market to and
remarket to in the future. All visitors that are lead to your site have common questions to ones
posed by your existing customers and potential customers, presenting you with a targeted
audience to market your services to in order to convert more sales.

Improves Marketing & Support Content

A​nswerbase’s Content Insights give you the ability to
easily identify content requiring your attention or that needs improvement to most effectively
serve your customers. The platform will lead you to refine lower performing content, or point out
content that you should create to satisfy the evolving demands and needs of your customers.
Q&A plays a critical role in establishing a process to create and refine great online content.

Saves Customer Service Time & Resources

A​nswerbase’s customers have an average of
30% of questions solved automatically through the use of the existing knowledge base that
continues to build over time. This means that you only need to answer common questions once
which saves your company both time and money, as your knowledge base can introduce
existing answers to customers with inquiries similar to previously asked questions. For public
platforms, your customers will also be more effectively served through search engine results as
users asking their questions through search will be lead to the solutions on your website.

Improves Service & Support Quality

​Answerbase’s technology facilitates the quick and
effective answering of newly introduced questions, as each new inquiry is immediately routed to
the appropriate subject matter experts who can communicate the best solutions. This ensures
that your customers get quick answers to their inquiries from the most qualified resources.

Identifies Your Brand as a Thought Leader

A​s you provide knowledgeable answers to
incoming inquiries, and that content is recognized for its quality and shared, your brand
becomes recognized as a source and authority for expertise relevant to your audience. This
puts your brand in a position to capitalize on that recognition through increased sales and
customer retention, as more and more customers go to you for the solutions to their problems.

Delivers Valuable Business Insights

​Answerbase's Content Insights also track content
engagement and can give you valuable insights into what products or services are needing
attention, what specific pain points your customers are having, and what customers are needing
the most attention. This information allows you to make important business decisions which will
allow you to better serve your customers and provide an improved service.

Identifies Subject ­Matter Expert Performance

​Answerbase tracks the quality of all answer
contributions and can assess the performance of each subject matter expert. These insights
allow management to identify the performance quality of the subject matter experts, where you
can either reward valuable contributors or make adjustments to ensure continued customer
satisfaction.

Establishes Community & Engagement

​Answerbase gives you the ability to create a support
and collaboration community, improving the customer experience and creating a value­add to
your products and services. With the option to enable community features, user profiles and
subject matter experts recognition features, you have the ability to highlight contributors within
the knowledge base which helps drive engagement and creates a more personal experience
online.

Enables You to Focus on Your Business

​Answerbase manages the entire Q&A platform
from a technical standpoint, from the application to the hosting and maintenance of the solution,
so your team can focus on your core business. Your team is able to concentrate their efforts on
customer service, quality content, and using the Content Insights to improve your business
processes while allowing Answerbase's staff to ensure Q&A technology is doing its part to
accomplish your goals.