beIN Sports will offer exclusive coverage of La Liga BBVA from Spain, Serie A from Italy and Ligue 1 from France.

Backed by the resources of Qatar Media Corporation and the global expertise of Mediapro, beIN Sports aims to provide unmatched experience to soccer fanatics in the USA.

“We are very proud to bring to the American community a new way of watching sports, a better way, where all platforms come together to provide a truly customized and totally unprecedented depth of interactive experience to the viewer," Al-Obaidly said.

The channel is being developed in partnership with Imagina US and has already secured two major deals with service providers.

"We are working together with Imagina US as our partner, and we are already in the last stages of negotiation with different providers, having secured two major deals so far that will bring the channel to subscribers’ homes on August 1," he added.

Veteran American English-language soccer commentator Phil Schoen has joined beIN Sports USA. Schoen is expected to continue as the English-language voice of La Liga in the USA, when beIN Sports USA launches.