Content Marketing Roadmap

Turning Content Marketing Into More Traffic and Leads For Your Real Estate Investing Business

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Why every real estate investor should have a content marketing strategy

SEO is really all about content marketing.

You want to rank high in Google for a phrase a cashbuyer, tenant, or motivated house seller are typing?

Awesome, having great content on your website helps make it easier.

When I first started learning to rank my websites high in Google for search terms that matter, I did what everyone else was doing and threw up a website with a few pages, and went out and built a ton of “backlinks”.

It used to work back in the day.

But with all of the updates Google has been making over the years, they’re coming out and saying, “We like websites with high quality fresh content”.

So throwing up a website in a competitive market and hoping it’ll rank well without ever adding any more content to your website is like putting up a bandit sign once and not adding other ones to other street corners along the way.

But what “content” do you add to your website?

Content that will effectively help attract sellers, buyers, or tenants…and convert them to a lead once they get there?