“Digital Refresh Networks has been able to acquire and retain quite a few marquee clients, which gives us a lot of confidence as far as business sustenance goes. We believe that the macro for digital consumption, driven by higher internet adoption and evolving consumer behaviour, is fairly solid. Significant value can be unlocked in this space by focusing on cost efficiencies around operating processes and through acquisitions.”

Digital Refresh Networks (formerly Digital F5) was founded in 2011 by Ravi Dubey and Barin Mukherjee. The digital marketing firm enables delivery of brand objectives on the web, mobile and social media through communication and commerce applications, audio-video elements, and customised digital solutions.

“Our vision is to build a digital-first communication and commerce company which provides better ROI for brands across all platforms. We intend to immediately acquire full-service capabilities in digital content creation, and build competencies in platform and market-place management.”