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In a digitally transforming world, Honda wanted to cater to their customers needs, allow for flexible content updates and increase their audience reach through digital channels. Honda used Oomph for Digital Publishing to create the Honda Magazine App. Having significant readership success, Honda ceased the print magazine and moved entirely to digital. This digital transformation allowed Honda to be …

The Oomph platform can even be used to explain to pilots the perfect landing techniques. The Jacobson Flare App has been selected for inclusion in an editorial feature in the App Store called Best New Apps. This was the result of two years of design work and attention to detail – just two hallmarks of this stylish presentation. …

Financial Standard, the financial services publication by leading information company “Rainmaker Group”, not only has a stupendous iPad app, it also has now an iOS app for their flagship event MAX: the Marketing, Advertising and Sales Excellence Forum and Awards. The intuitive FS Event App gives users the opportunity to access relevant event information …

Travellers can now access up-to-date information about the Port Macquarie region – which is located on the mid-north coast of NSW, about 388 kms north of Sydney – with a new iPhone and Android app. The app has been created to promote everything there is to ‘Eat, See and Do’ in the Greater Port Macquarie area, …

Kiosks have a broad range of applications that can help businesses share and gather information, extend a business’ presence into public spaces and influence perception of a brand. In retail environments they can help to streamline processes and act as an information aide if sales staff are occupied or not present. Oomph …

Last week the AFL Record kicked off it’s third season on iPad. This year brings a slick, new, iOS7-optimised user interface, along with the usual weekly magazine content necessary for any footy fan. Each weekly issue features selected stories from the print edition, video content including player interviews, match highlights, photo galleries, headshots of every listed …

A mobile or tablet app, a mobile website, a responsive design website or a mobile web app? The question is not whether you need a mobile & tablet strategy; the question is how to define a strategy that is good for your business and fits within your overall marketing communications program. To assist you into defining that strategy, let’s start …

When 54% of the higher education commencements of international students in Australia are in study fields such as accounting, business, management, and sales and marketing, plus the number of new international students in the same cohort in 2013 was over 140,000, it is not a surprise then that universities are being more targeted with their marketing communications, that they are …

Long term Oomph customer Inside History has joined the list of Oomph clients that have had a successful 2013. We would like to congratulate Inside History for continuing to create an informed and intelligent magazine and thank them for their continued passion in the digital publishing space. Inside History magazine has been named a finalist at the …

The e-Science app, already a finalist at the 2013 Australian Mobile Awards and Digital Magazine Awards 2013, has now won The Government, Education and Non-profit category at the South Australian Interactive Media Excellence Awards celebrated last month in Adelaide. These awards are a product of collaboration between the Interactive Media Industry Association and The Advertiser to feature South Australian success stories in the …