Dale Partridge

In 2009, I read a book which I dedicate much of my marketing success–The Brand Gap by Marty Neumeier. It was in this book that I fully understood the psychology of brand messaging, positioning, and company personality. Moreover, The Brand Gap taught me the secret to naming a business. I even used these secrets while […]

Sadly, we live in an emasculated culture offended by the very natural characteristics of men. As a result, we’re seeing men’s spirits dwindle into boyhood. Mouths stay shut and the frustration of not understanding how to navigate today’s culture leaves millions of men internalizing their confusion. Now, this certainly doesn’t describe all men. However, for […]

Sadly, it’s rare to see a family who has attained wealth and influence while maintaining balance and boundaries. For most “successful” entrepreneurs, go-getters, executives, or A-type personalities we see a lopsided life. We see rich in money, bankrupt in relationships. We see well-known but not known well. We see width but we don’t see depth. […]

During our meal together, they asked us how our other mutual friends (let’s call them the Anderson’s) were doing. I replied, “You know… I don’t think they’re doing real well. It seems like they’ve isolated themselves and just have different values than us now.” “Wow… we would have never guessed that…”, replied the Bakers. “Ya… […]

The older I get, the more I believe the direction of the majority is the opposite of maturity. Meaning, whatever the culture deems popular is almost never superior. And in my experience, whatever most people do is probably not what I should do. For example, most people are in debt, most people watch television, most […]