Tag Archives: Report

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: All about value props: How customer and competitive research should shape your marketingMar 15, 2018 by Sam WelchColumnist Sam Welch suggests five questions you should be ...

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Omnichannel Personalization at Scale: How leading brands drive sales across channelsMar 14, 2018 by Digital Marketing DepotAmericans now own an average of four devices, spending nearly ...

PPC data can be overwhelming. The more you dive into it, the more complicated it can get. And when creating a PPC report to present your campaign results to others at your company, you need your data to be as easy to understand as possible. What’s most important when putting together ...

Last week, comScore released its 2018 Global Digital Future in Focus report. The document looks at digital media usage patterns on desktop, smartphone and tablet in 13 international markets, including the US, the UK, Canada, India, Brazil, Western Europe and several other countries. Digital media growth is still being driven ...

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Quora’s ad pixel now supports multi-event conversion trackingMar 7, 2018 by Ginny MarvinAdvertisers can also now get view-through conversion data. Pew report: 74% of Facebook users ...

According to the latest AppsFlyer Performance Index Report (registration required), Twitter offers the best user retention record (12 weeks) of any mobile app advertising platform. However Facebook remains the overall leading media platform for app marketers. Another finding is that Google’s introduction of Universal App Campaigns (UAC) have helped the company ...

Good SEO reporting is tough. There’s so much conflicting and outdated advice in our industry that in many cases, SEOs tend to focus on buzz terms rather than good actionable advice. I’ve seen hundreds of SEO reports throughout the years and I often have hard time walking out with a ...

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology: Online Marketing News From Around The Web: Tubular Labs Announces Second Annual Global VideoAces ...

It’s hard to imagine that blockchain technology will ever be able to live up to its grandiose billing. It has been touted as the solution to ad tech transparency, financial instability, personal data security and many of the other problems of the modern world. In an effort to bring the ...

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Make the most of MarTech — attend with your team & save!Feb 19, 2018 by Marketing LandSuccessful marketing teams are diverse. They include storytellers, schedulers, sellers ...