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It was 4 years & 1 week ago that I came up with an idea for creating a craft beer discovery email platform called @hoppedla. 176 days later it launched as a very humble Instagram account. Now 3 and a half years later, we're helping 10k+ people discover awesome craft beer experiences around Los Angeles every month.If you have an idea, don't get paralyzed by the end goal. Take one small step forward today. Then another tomorrow, and a few more next week. Momentum is everything. It also helps when there's beer. – from Instagram