Articles

Fakery, distortion and misrepresentation found a new name in 2016 - ‘fake news’. Last year’s two big elections saw a poisoning of public discourse, as election protagonists, their shadowy online backers and highly partisan media outlets created, perpetuated and amplified a tsunami of lies and half-truths. Ray Snoddy meets one man who swam against the tide – Hugo Dixon.

There’s much to be said for simplicity. The Talks has a clear proposition, is executed brilliantly and eschews unnecessary bells and whistles. David Hicks wonders why larger publishers haven’t taken the hint.

From features assistant on Woman & Home magazine to editor of ShortList in six years is an amazing feat. Terri White, now editor-in-chief of Empire, shares some of the pivotal lessons she’s learned with Mary Hogarth along with her vision for the future.

If the secret of effective marketing and distribution is being where your prospective readers are, then don’t ignore Instagram. With 500 million users worldwide, there are opportunities aplenty for publishers, writes Amanda MacArthur.

With an approximate 65 million sets of teeth to look after, UK dentistry is a robust and valuable sector, less susceptible than many others to digital disruption. One of the publishers servicing dentists is FMC, set up by Ken Finlayson in 1995. Meg Carter talks to Ken about the challenges he faces in an extremely competitive market.

The ability to shine a light into dark corners and to fight the good fight is something the regional press has and the search and social media behemoths threatening their very existence don’t. But, in an age of cut-backs, does the local press still have the campaigning zeal? Peter Sands reports.

Recognising the increased demand from advertisers for content marketing solutions, some publishers have set up dedicated in-house agencies to devise and deliver native advertising campaigns. Ciar Byrne talks to ESI Media’s Jon O’Donnell and Charlie Edelman about their new creative unit, launched in the autumn.

A new year! A time for hope and optimism; a time for reassessing life’s challenges and facing up to them with renewed vim and vigour … or … err … not? Seldom has a new year dawned with such a sense of foreboding. Karlene Lukovitz, for one, is anxious.

Organic or acquisition? What’s your growth strategy? There’re pros and cons to both. One publisher that has been particularly active in the acquisitions field over the past decade is Metropolis. Chief executive Robert Marr talks to Robin Bowman about his company’s strategy and about what he looks for in an acquisition target.