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Impulse 'stares' by Ponce Buenos Aires

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Ponce Buenos Aires has created a new advertising campaign entitled "stares" to promote Impulse's new fragrance, Romantic Spark.

A girl and guy catch sight of each other in the street and can't keep their eyes off each other as they walk on parallel sides of the street. every object that gets trapped between their gaze crumples, swerves or falls to let them pass and continue staring at each other.

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