The Effect of Time Orientation and Representation of Points of Interests on the Use of Mobile Tour Guide

Abstract

This study examined the effect of users’ time orientation (polychronics and monochronics) and the display of points of interests (POIs) on users’ workload and satisfaction when using a mobile tour guide. The results show that individuals’ time orientation has a significant effect on users’ workload. People who have a tendency of polychronic perceived higher workload. The display method of POIs significantly affected users’ satisfaction. Categorized display was preferred by the users. For polychronics, display method had a significant effect, and altogether display was a better choice. Based on the findings, we suggest that mobile navigation interfaces design should pay extra attention to polychronic people as they tend to manage multiple activities simultaneously, which may add to mental workload. POIs in mobile navigation services should are displayed by categories, and an overall view with all POIs should be provided as well.

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