AUGUST 13, 2014

Second Ad of Trigger the Vote Campaign Features the Effort’s Honorary Chairman

FAIRFAX, Va. – On Tuesday the National Rifle Association’s Freedom Action Foundation (NRA-FAF) released the second video of its 2014 “Trigger the Vote” voter registration campaign, featuring the effort’s honorary chairman Chuck Norris.

The video addresses a cause close to Chuck Norris’s heart – protecting our Second Amendment rights – and counts down his top ten reasons to register to vote in both humorous and serious tones. The individual reasons have been broken down into fifteen-second ads and will run online as part of a 7-digit paid media buy by NRA-FAF.

The first ad of the 2014 campaign, “Father and Son,” has already been viewed by nearly 700,000 people online and has been running on nationwide television since July 23. That ad can be viewed on the official Trigger the Vote website: www.triggerthevote.com.

To learn more about Trigger the Vote and how you can be a part of it, please visit www.TriggerTheVote.org .