Chirpify

…. They can use social media to provide the utility that customers demand today, going far beyond a top-of-funnel focus on audience, buzz and engagement. Moreover, by activating their Super Bowl advertisements, brands can expand their reach, learn more about their most engaged consumers, and most importantly, drive outcomes with conversion-based activities that can measurably impact the business. Chris Teso is the CEO and founder of Chirpify, a mobile and social customer loyalty platform. …

… with a mobile friendly form and integrate that social handle + data info directly into the brands CRM system. It’s a great way to build a full customer profile and learn what fans are interested in what promotions on each channel. The direct response platform works on Facebook, Twitter and Instagram. Here’s another great example: Spalding…