Featured Products

Merit badges for dogs, inspired by a dog named Scout!

Meet Scout! Our co-founder, model and muse. All of our badges are inspired by the quirky, cute and sometimes infuriating behaviour of this gorgeous little guy! We’re sure you’ll be able to find a patch that perfectly sums up your pet, too!

You can easily iron our badges on to your dogs wardrobe and add to their collection over time. It’s fuss free and done in minutes! To ensure your badges stay put for the long haul, we recommend stitching down some corners – especially if you have a playful pup on your hands!

You can easily iron our badges on to your dogs wardrobe and add to their collection over time. It’s fuss free and done in minutes! To ensure your badges stay put for the long haul, we recommend stitching down some corners – especially if you have a playful pup on your hands!