Rank and Reputation are both important but very overlooked parts of Perfect World International. Ranks are given out based on the number of reputation points you have and each Rank level requires a specific quantity of accumulated reputation points. Every time you reach a new rank you will be awarded a free attack ring (known as your rank badge) and you will also be allowed to purchase rank equipment from designated merchants around the world. The equipment that is unlocked is often times very powerful equipment as long as you are within the level range to equip it; however most players will only be able to accumulate the needed rep points at much higher levels than some of the intermediate rank equipment. The Rank equipment may become useless after a certain level. For the higher levels though, the gear available through rank is among some of the best available and many players strive to attain it.