If you want to know what someone thinks, just ask. Better yet, just listen.
Unsolicited feedback is everywhere and oftentimes people will tell you what they’re thinking without any prompting.
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“You're traveling through another dimension, a dimension not only of sight and sound but of data; a journey into a wondrous land whose boundaries are limitless with business insight. That's the signpost up ahead — your next stop, the Analytics Zone .” (Apologies to Rod Serling.)
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Guest post from Basir Syed , Product Marketing, IBM Business Analytics
Everyone requires a yardstick to measure success, but how is it done in the social world ?
Marketing and advertising have changed in the last 20 to 30 years, but I have learned that the foundation remains the same. Today we use GPS to help guide us from one place... [Continue Reading]

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