Search Engine Optimization

“Websites promote you 24/7: No employee will do that.” Paul Cookson

Play nicely with Google

The first step to SEO success is building HTML that Google can easily crawl and index. Every new website project we build is delivered with WC3 validated HTML and CSS. During the development stage, we make every effort to improve your organic SEO efforts with keyword targeted code that follows best practice standards.

As part of our SEO efforts for new or re-designed websites, we provide:

Keyword Report

META Tags (Content, Description, Title)

Keyword Density Opportunities:

File Structure (naming of files and folders)

Proper usage of HTML (H1, H2, H3, etc)

Alt Image Attributes

Anchor Links

Canconical URLs for ranking signals

Open Graph images and content for social media sharing

XML Sitemap

Robots.txt (no-index and no-follow)

301 Redirects for old pages to new pages

Installation of Google Analytics

Setup of Google Site Console (formerly Google Webmaster Tools)

Ownership claim of Google Local Business

Re-submission to Google and Bing

We check most of the boxes for SEO, but the ultimate decision lies within each search engine. If you are interested in a website synopsis, give us a call today and find out what we'd do if you were a NELiX client.