But sometimes, it”s better to define all the signs that you are not ready to change your direction.

And that’s what I’m doing here, with these 29 signs your business is not ready for content marketing. I’m sure there are plenty more. But these are the ones that just flew right off the top of my head. Which ones did I miss:

29 Signs Your Business Is Not Ready For Content Marketing

Your marketing leaders think content marketing is just a buzzword

You don’t have a corporate blog

You have a corporate blog but only publish press releases on it

Social listening and share of voice does not drive your marketing strategy

Your social channels are only used to promote and push your webinars, white papers and events

You get asked to make sure your content talks more about your products

You get asked “How can we create a viral video?”

Your team thinks an E-Book (or any other type of asset) is Content Marketing