Sweetlife Festival line-up announced

Avicii, Kid Cudi and the Shins will headline the Sweetlife Music Festival this year, it was announced Wednesday morning.

Scheduled for April 28, the one-day festival is in its third year and its second at Merriweather Post Pavilion. The Strokes and Lupe Fiasco headlined last year.

It is the largest edition of the festival yet, featuring twice as many performers. Rockers Explosions in the Sky, soul-pop act Fitz and the Tantrums, the rapper ASAP Rocky, and the indie pop band Fun will also perform. A new second stage, the Treehouse, will feature newer performers who've yet to be announced.

The line-up is in keeping with Sweetlife's mission to appeal to millenials; like last year, none of the performers have released albums before the 2000s.

The festival was created three years by the yogurt and restaurant group Sweetgreen as a well-intentioned alternative to other music festivals. Last year, organizers promoted sustainability and green living, put up compost trash bins and scattered the festival grounds with vendors of organic pit beef and turkey.

This year is no different: organizers are partnering with the food blog Serious Eats on something it's calling the Food Forest, where brands like Jose Andres’s Pepe Truck, Shake Shack, Roberta’s Pizza and Smucker Farms will be showcased.

"Our vision is to extend Sweetgreen’s hip and eco-conscious ethos from the table to all facets of the Sweetlife – including the festival fare," the company said in Wednesday's announcement.

Tickets, starting at $75, go on sale March 9. Fans of the festival on Facebook have access to a pre-sale the day before.