Drake’s Surprise Album: New Trend in Music?

Rapper Drake surprises fans with an album and a short film. WSJ's Chris Farley weighs in on whether or not this is a new trend in music. Photo: drakeofficial.com

This transcript has been automatically generated and may not be 100% accurate.

... I'm not losing it go wrong does ... it's ... we're in a desperate late Tuesday and trust ... LULU ... for ... small way home I stopped in on ... you you you ... I ... who knew you ... he ... you ... on ... that was short lived ... the only ... goal starring rapper Drake fifteen minute video teases songs from an upcoming album an album that showed up at the surprise to France's Friday on I tunes ... joining me now to look at whether this is the new trend in music is WSJ's features Senior Editorial director Chris Farley power ... regrettably a good ... so so fiance sort of did this he sold millions of records despite ... not having on the advance publicity that most artists get into work for Willett workers they ... will last a minute that the ... contract is about the Solomon and subtitled ... if you're reading this is too late the shares a title oddly enough with a children's book by synonymous Bosh which has is in peril if you remove to a ... total that inspired great Jackie we got the break camp to find out what's going on here ... haven't heard anything back ... I wasn't about this too was CEO gritty announces coming of the album called ... views from the six ... unclear whether this ... is the sub two Feldman When nearly five mix tape it but now just in advance of coming out with official album lid on the line ... I pray also tweeted out a note ... that suggests in this hesitate to maybe this is just a minute to whet the appetite before the main course coming up but ... it's a lot of seventeen tracks middle Wayne ... has a guest shot on that so that's the real love was a lot of good stuff on here I can spend more time with this and ... decide whether they aren't really great album but it really is one that it can satisfy allowed the stands and came in one of the things people are focusing on is the fact that it was a surprise but you're saying that ... there are a lot of other artists the sides fiance who don't know it Radiohead lists the Bettina blue little or no fanfare ... this only works if you get an aim to make a splash ... awfully handsome social media powers seeking to circumvent ... the big time media as a target that to say hey this is coming out coming out ... that Wilson is enough Arabic music ensure people ... don't wanna have ... people come for months on and so becoming something coming ... at play gets taken to mean I've seen some a commercial for the Avengers the vendors will become an owl didn't come out till later this summer that feels that Epstein that are ready ... to go to see it but still the high ... I think and that seeking people may see the hype hype hype and they just want the product of the OS all trying to ... circumvent the idea for making ... the debts also that because people million double coming up to go into every possible to get the double LP cells and tweeted out ... that will make it and that also destroy business of surprise value of the arm ... so all that uncommon to play as to why Drake was Miss Double suddenly white candle that this morning and didn't come out with after a lot of media hype ... do you expect more people to file ... I think more before the big Mansell follower then people adore that big names to drop an album suddenly ... they're fine but dropping a very small pebble that very large time no one's gimmick Act is the commitment to ripple full began to be on to get good break to get the big name Indian actor and be a rapper and be a singer them a lot of things going on people that care about things that also think that is why you have enlisted now is ... the NBA also weakened right now the lot of social media attention deeper busting by this friends in New York City ... and so people can be talked about what of the releases going gets the more ... than words but because of that you mention that this short film was shot largely in its ... getting continue with the short film that it kept its customs in the mood of the album ... and that's out there too so that a lot going on around this album that brought attention to it and you can have no shirt people to pick me up today ... for my son comes almost all the president to ... shut down all the thing from iTunes did stop to Cyc Michael Jackson ECB whole experience