This transcript has been automatically generated and may not be 100% accurate.

... I ... all ... he knew Mr fix it ... he's he get any QQ ... QA ... she spends around to talk about this one ... this is sort of an interesting story because the Guinea get into the whole thing of ... management after the death of Steve Jobs to Tim Cook has taken over to his allotted at the knees under him Banorte server merge is a ... current member to guide the baby ... now the new crew member to their influence ... right so you know it's it's still probably will that too early to say there's a clear cut number to a couple because on Steve Jobs' style password dislike about a year ago ... and so ... things are still blank cheque now doubtful that Scott Forstall the top executive of was recently ousted ... and aam ... BBQ is kind of stepped in said Scott leftism take on more responsibilities things that Scott matters ... such as on ... of the the map service Siri which were to ... Apple services that have received some pretty severe ... so I think ... you know these reset and show that he's emerging as a potential member to ... but we don't know for sure yet how or any of you see there some the things that he is in of all that Italy's more than two decades at the company long long time if you ... don't see some the things that he's involved with his pointed out ... and nobody does a guy who's who's piece of the pie is getting bigger yes that's right ... you know how Paul is mostly known as a hardware company ... but software has become increasingly important to Apple especially as it's become more Internet focused company ... and so neque manages to know that that that is a senior vice president of software and services to the he manages all the software products which basically means the content ... that goes on you know on your I phone or on your tablet he was fishermen's on launching iTunes for example last week I made his name ... and so now ... he's you know ... of the app store ... is part of iTunes and so these are what growth there is Apple so he's under it you know all I guess a lot more spots putting pressure to ... use content new services to help to build the Apple ecosystem make it more viable because what people don't buy these devices sure they look to love the hardware but ... increasingly it's the software that that was ... the outlier and Apple software goal is ... to host the object of Jeremy's been the standout product software ... which is about this but I had to missteps yet salty I'm apt to do the right but what you seen that this is obviously not happening in in in a vacuum Apple has had a long long meeting a lot of these product categories smartphones tablets and that's starting to narrow that will be great ... absolutely and how it is ... you know the ... ascension ... of Eddy Cue ... yet effective I mean that's really a maybe I'm a big part of what he's going to try to sort of on the effect is probably her said say are ... still considered a trend setting out in the deadly profit was ten years that could pop on really big and so grown Micra rapidly but ... there the idea is that since he passed away that ... they're on reputation ... as as a trendsetter as as as a thought leader as the asthe as a you know ... as as the technology on the visionary company it's a somewhat in question ... right ... and so ... the ... the bigger thing here is who's going to step into that most of us to fill that role ... and Apple a lot people think Jony Ive has ahead of designed to topple actually ... is probably of a leading contender to do that because he was also very close to Steve ... and his fingerprints are all over about products so ... you know as ... competition increases on smartphones on and on tablets which is what the two main growth areas for Apple right now ... Eddy Cue to have to figure out ways to Sir to pull back the competition right ... because Samsung is coming on strong in both those areas Samsung Anfac ... overtook Apple in smartphones and and are coming on pretty strong a troublesome so ... ALM that can be better in in the living room ... the note delivery room is really the next ... the people or wondering where the growth is going to come from what's the next big catalyst for Apple everyone thinks is public the living room this Apple TV product that Steve Jobs inspired set to crack the code in ... the Diq's is responsible for that so ... if he if he comes up with something big on that back in really solidified his reputation ... as a potential number to what we're not ... right ... but it's been such a thing or a ... very good story but just tell us that are usually held one of the mine in the paper ... Spencer time to time ...