Rolls-Royce unveils $47,400 champagne chest

At the push of a button, the Champagne Chest opens like a blooming flower | Rolls-Royce photos

Luggage-style cooler blossoms at the touch of a button

Forget a jar of Grey Poupon in the glove box, what you want in your Rolls-Royce is the company’s new Champagne Chest.

“Rich in the understanding of true luxury and epicurean pleasure, the Rolls-Royce Bespoke Design Collective envisioned an accoutrement intended to delight, suitable for the most extravagant of environments from a superyacht to the terrace of a private residence,” the House of Rolls-Royce said in revealing the latest addition to its “accessory portfolio.”

Promising that the chest “endows conviviality with one’s closest friends, family or business associates,” Gavin Hartley, head of bespoke design for the automaker, explained, “The approach is that of designing a Rolls-Royce motor car; the finest materials are married with pinnacle engineering to provide an experience like no other. The Champagne Chest is crafted for those that seek a heightened sense of occasion in an elegant, entertaining manner and offers the irresistible allure of gadgetry.”

Stored, the chest appears to be special piece of luggage. However, “At the touch of a button a sense of theatre ensues as the case opens to reveal the finery of a perfectly appointed Champagne set for four guests. The exterior lid metamorphoses into a beautiful serving tray…”

To enhance the dramatic impact, the chest is illuminated from its central bay, and the sides deploy to reveal compartments for caviar or canapes, complete with Mother-of-Pearl spoons and porcelain bowls.

The price? Well, if you have to ask you may not be able to afford it. Pricing starts at £37,000.00 ($47,400).