communicate :: collaborate :: commemorate

The latest camera brand that is selling out their pedigree is Hasselblad. And it does not really matter if it's Leica, Zeiss, Schneider-Kreuznach or Hasselblad. You can print their logo onto a smartphone, but you are not getting the quality product attached to the brand for a fraction of the price.

When Hasselblad announced their Moto Mod at IFA, most of the journalists in attendance were in awe. A Hasselblad attached to a smartphone. Wow. But something struck me as odd: a 12 MP camera with an aperture of 3.5 to 6.5? That's not going to capture a lot of light. And as it turns out, the camera is just terrible. It was optimized for one thing, and one thing only: 10x optical zoom. Unfortunately the photos it takes turn out soft and grainy.

This mod reminds me of the Sony QX series. It looks certainly more slick than the Sony mounts and is probably better integrated into the smartphone, but I believe the Sony mounts produce much better results.