Photography cycle THEFrag – @ in Arcadia ego provides criticism of the alienation problem in general. However, this characteristic of modern society is perceived from a different perspective. From the angle of servants of (neo)liberal capitalism as an irreplaceable part of the machine that is living by virtue of night-day work of million clones. Within that aggressive system originality dies fast as a lonely Megapenthes and the thing that survives is only impersonal paleness. Blood (=life) is finally thrown up and THEflag of revolution raises above gallows.