The board began ruffling feathers in mid-June 2018 after a Facebook user shared a photo of it online. In the week after, the post garnered over 22,000 shares and sparked heated, partisan conversations in its comment section.

Clearly, whichever individual or company purchased the ad — which has now been taken down — didn’t intend to bring Texans together. And many local Texans were bothered by the signs divisive intent. (Upworthy reached out to Burkett Advertising, which owns the billboard, for more information on who purchased the space. We will update this article if it provides a comment.)

So Roman Leal, a resident of nearby Amarillo, had a simple but great idea: put up a better billboard.

She launched a GoFundMe page with a goal to raise $1,800. With the funds, Leal aimed to put up a more inclusive sign that better “represents the true, hospitable spirit of the great state of Texas.”

The fundraiser took off. In just five days, over $3,200 was donated to her efforts, with excess funds allocated for keeping the sign up longer than the originally planned four weeks.

The new billboard came to life shortly after: “Texas is for everyone — not for bigotry,” it read.