Chia and Synnott devote a whole chapter in their book to PR with respect to Issues and Crises. In summary, the chapter how certain trends, events, concerns, both plausible and actual, have an impact on an organisation and its relationship with publics. Chia and Synnott note that PR practitioners cannot afford to ignore such facts, both online and offline, as they have the potential to devastate an organisation. They prescribe that an organisation and its PR practitioners must be constantly proactively looking out for such potential issues, and risks thereof contained. Only then can messages about the organisation in a public arena is controlled.Continue reading ‘Week 11:Critique of Issue/Crisis Management, application in managing Feiyue’s Branding’