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Rexdude writes "Apple has filed a patent that forces users to interact with an ad. FTFA: 'Its distinctive feature is a design that doesn't simply invite a user to pay attention to an ad — it also compels attention. The technology can freeze the device until the user clicks a button or answers a test question to demonstrate that he or she has dutifully noticed the commercial message. Because this technology would be embedded in the innermost core of the device, the ads could appear on the screen at any time, no matter what one is doing.'" We've been
following this story for awhile now but it seems to have broken into the mainstream.

There is often a psychological gulf between US and UK advertising. Often US advertising is based around insecurity and fear: if you don't buy this you will continue to smell/have bugs grow in your crotch/put off the opposite sex/have your neighbors laugh at you/be unAmerican. One can imagine all too well that a sizeable part of the population, forced to view such ads, will react as desired. It is less likely to work in Europe, where there is far more distrust of corporations and official-sounding messages (partly because of our bad history in the first half of the 20th century.)

After bricking unlocked iPhones, kicking applications off the iPhone store that might even slightly compete with iTunes in the far future and filing a wave of patents on basic well-known computer science as well as some of the most obnoxious ideas for advertising ever invented, Apple Inc. today filed a Form 8-K with the Securities and Exchange Commission declaring that it was openly adopting Evil as a corporate policy [today.com].

“Fuck it,” said Steve Jobs to an audience of soul-mortgaged thralls, “we’re evil. But our stuff is sooo good. You’ll keep taking our abuse. You love it, you worm. Because our stuff is great. It’s shiny and it’s pretty and it’s cool and it works. It’s not like you’ll go back to a Windows Mobile phone. Ha! Ha!”

Steve Ballmer of Microsoft was incensed at the news. “Our evil is better than anyone’s evil! No-one sweats the details of evil like Microsoft! Where’s your antitrust trial, you polo-necked bozo? We’ve worked hard on our evil! Our Zune’s as evil as an iPod any day! I won’t let my kids use a lesser evil! We’re going to do an ad about that! I’ll be in it! With Jerry Seinfeld! Beat that! Asshole.”

“Of course, we’re still not evil,” said Sergey Brin of Google. “You can trust us on this. Every bit of data about you, your life and the house you live in is strictly a secret between you and our marketing department. But, hypothetically, if we were evil, it’s not like you’re going to use Windows Live Search. Ha! Ha! I’m sorry, that’s my ‘spreading good cheer’ laugh. Really.”