Sunday, March 02, 2008

MSN Fakes It

Who is the terrible advertising person working for MSN? Or the stupid people approving the ads? In this billboard ad (seen on the Bay Bridge approach in San Francisco) MSN announces "There's no way you can know everything. But you can fake it." I'm sorry, what is it that MSN thinks is a good idea? Being a know-it-all? Faker? Or is this self-descriptive? Google may have the best web index, but MSN does a good job of faking it? What does MSN even stand for anymore? Is it an AOL style walled garden? Is it a jumble of content destinations? Is it a search engine? An ad network? Actually, maybe they are faking all of these things.

About Me

The postings on this site are my own personal opinions. This content is not read or approved by my current or former employer, before it is posted, and does not necessarily represent their positions, strategies, or opinions.

Currently Global Leader Digital Consulting Genpact

Ted has been a software developer, worked in product development, marketing and as a senior executive for both public and privately held companies. For the past several years Ted has been a part of consulting firms Open-First and The Conversation Group, advising companies on the way that mobile and social technologies will change their products, companies, and industries. Amongst other activities, Shelton developed a new participatory media platform called The Personal Bee, which was acquired by Technorati in early 2007. From 2000-2004 he served as Chief Strategy Officer of Borland Software. Other roles include Senior VP of Sales and Marketing for early Internet pioneer, WhoWhere (acquired by Lycos), and interim CMO of the Symbian Foundation.