/ Marketing

Facebook and Twitter aren’t the places to build relationships with consumers, says Forrester analyst Nate Elliott. Instead, marketers should look to smaller social networks where users engage with brands, like Instagram, and integrating social tools into their own sites.

Facebook and Twitter aren’t the places to build relationships with consumers, says Forrester analyst Nate Elliott. Instead, marketers should look to smaller social networks where users engage with brands, like Instagram, and integrating social tools into their own sites.

/ Marketing

Roughly 62% of responses from the 50 most-mentioned e-retailers on Twitter occur within an hour, according to the latest Internet Retailer-exclusive Conversocial Index, which tracks how the 100 largest retailers in the 2014 Top 500 Guide respond to customer service issues on Twitter.

Roughly 62% of responses from the 50 most-mentioned e-retailers on Twitter occur within an hour, according to the latest Internet Retailer-exclusive Conversocial Index, which tracks how the 100 largest retailers in the 2014 Top 500 Guide respond to customer service issues on Twitter.

/ Marketing

The Facebook-owned image-sharing social network says it has more than 300 million users who share more than 70 million photos and videos every day. That’s compared to Twitter’s 284 million active users.

The Facebook-owned image-sharing social network says it has more than 300 million users who share more than 70 million photos and videos every day. That’s compared to Twitter’s 284 million active users.

/ Marketing

The multimedia blogging service says that users who post links from four sites—Etsy, Artsy, Kickstarter and Do Something—will automatically see ‘action’ buttons appear in the top-right corner of posts that let consumers Buy, Borrow, Pledge or Do Something.

The multimedia blogging service says that users who post links from four sites—Etsy, Artsy, Kickstarter and Do Something—will automatically see ‘action’ buttons appear in the top-right corner of posts that let consumers Buy, Borrow, Pledge or Do Something.

/ Marketing

The social network rolls out a product called Twitter Offers that lets retailers and publishers craft payment card-linked promotions. It builds on technology developed by CardSpring, which Twitter acquired in July.

The social network rolls out a product called Twitter Offers that lets retailers and publishers craft payment card-linked promotions. It builds on technology developed by CardSpring, which Twitter acquired in July.

/ Marketing

49% of responses from the 50 most-mentioned e-retailers on Twitter occur within an hour, according to the Internet Retailer-exclusive Conversocial Index, which tracks how the 100 largest retailers in the 2014 Top 500 Guide respond to customer service issues on Twitter.

49% of responses from the 50 most-mentioned e-retailers on Twitter occur within an hour, according to the Internet Retailer-exclusive Conversocial Index, which tracks how the 100 largest retailers in the 2014 Top 500 Guide respond to customer service issues on Twitter.