Independent analysis of the IP communications sector - VoIP, Mobile Broadband, IPTV, Unified Communications, Contact Center, Telepresence/Video, Collaboration, WebRTC, Social Media, etc. Plus, my thoughts on all the other things I enjoy during the rest of the day like the Red Sox and great music. And more recently, Smart Grid too!

Friday, August 16, 2013

ITExpo Preview - Session #3 - VaaS

Last but not least, my third session at the upcoming ITExpo is titled: "VaaS - Leveling the Playing Field for SMBs". Add one more acronym to your alphabet soup canon in this space - now we're talking about video as a service. With cloud, you just know that sooner or later, everything will get their "aaS" moniker, just like finally getting added to the Apps store up in that same cloud.

Well, if any application can truly benefit from the cloud it's video. This is the most expensive of all communications modes to provide with a premise-based solution, and now that the technology is "good enough" for just about any endpoint, the market is finally here. This certainly isn't what Cisco had in mind with telepresence, which is such a great experience, but really just for the Fortune 1000 set. Cloud-based services are nowhere as good, but my favorite tag line of "good enough" definitely applies here, and that's one of the themes we'll be exploring on the panel.

Our session is Thursday, August 29 at 1pm, and is part of the the Cloud4SMB Expo, which runs under the ITExpo tent. I know it's one of the last sessions of the conference, but if you're not dashing off to catch a red-eye back East, this should be a fun session.

Am on vacation next week, and blogging gets a break too, so I won't likely post again til just before the Expo. As a reminder, I'm also moderating panels on Tuesday and Wednesday, and I posted about them here and here. See you in Las Vegas!

JAA is also a CTC member

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About Me

Jon Arnold is Principal of J Arnold & Associates, an independent telecom analyst and marketing strategy consultancy. The consultancy’s primary focus is on improving mind share and market share with thought leadership, market research and go-to-market planning. Core expertise is IP-based communications and disruptive technologies, such as VoIP, mobile broadband, telepresence/video, unified communications, collaboration, contact centers, session border controllers, social media and Web-based applications.
JAA also works with companies for funding, M&A, strategic partnerships, and monetizing patents and intellectual property.Jon serves as an Advisor to several startups, and is a member of the CTCA.