State officials unveiled a new television advertisement designed to promote tourism in the Adirondacks -— fresh off a two-day whitewater rafting festival in which Gov. Andrew Cuomo raced elected officials and journalists down the Indian River.

The 30-second ad — which will be broadcast using part of a $60 million tourism promotion budget — features hiking, camping and rafting. No political figures are depicted. The governor's aides said 75 million people live within a six-hour drive of the 6 million-acre state park.

Cuomo was pronounced the winner of the Cuomo-controlled race against state legislators on Sunday, and on Monday bested New York City Mayor Michael Bloomberg by 18 seconds.