Amazon's brand value surged the most among the top 100 brands with growth of 56 percent. Amazon has seen its average brand value grow annually by 36 percent over the last five years, and it now stands third in the overall list.

The newcomers of this year's best global brands spanned the luxury, technology, alcohol and automotive sectors. Chanel, Hennessy, and Nintendo re-entered the list, and Spotify and Subaru made their debut.

The luxury sector was the top-performing category this year with 42 percent growth. Gucci and Louis Vuitton stood out, with brand value growth of 30 and 23 percent respectively.

General Electric's value dropped the most among the 100 brands – down 26 percent to US$32.76 billion.