November 2014

Food allergies are a serious and life-threatening medical condition which affects up to 15 million people in the United States, including 1 in 13 children. This is an issue that affects our family directly, as our youngest son, Charlie, has an allergy to pistachios and cashews. So, when PWP Studio was called to sponsor the FARE Walk, we were thrilled to be a part of spreading awareness.

Food Allergy Resarch & Education (FARE) is a nonprofit organization that works on behalf of those living with food allergies. Their mission is to find a cure for food allergies, to increase awareness, and to keep individuals with food allergies safe and feeling included by:

Investing in world-class research that advances treatment and understanding of the disease,

Providing evidence-based education and resources,

Undertaking advocacy at all levels of government, and

Increasing awareness of food allergies as a serious public health issue*.

The Atlanta FARE Walk was sponsored by Mylan, the makers of EpiPen. EpiPen is used to treat severe allergic reactions, and save the life of an individual living with a life-threatening food allergy. Representatives were onsite for demonstrations, and to answer questions.

Allergy-friendly vendors were also onsite with samples of products – Sunbutter offered samples of their peanut butter alternative, and is available at multiple stores including Target. Pure Knead offered samples of gluten-free breads, and are available at dozens of Kroger locations throughout Atlanta.

There were family-friendly activities for kids of all ages including face painting, a costumer contest with prizes, and The Home Depot’s Kids Workshop.

After activities and awards, teams gathered at the start line, and journeyed toward the finish line – hopefully closer to the goal of finding a cure for food allergies! With education, advocacy, and acceptance, individuals living with allergies can live happy, productive lives without fear.

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