PMA 2010 Report

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PMA 2010 Report

Wednesday 3rd, February 2010

Posted by: Ilse Jurrien

Ricoh announced the release of the Ricoh CX3, a new digital camera featuring a high magnification 10.7x (28-300 mm) wide-angle zoom lens, a back-illuminated CMOS sensor, and an enhanced noise reduction function. With a back-illuminated CMOS sensor and a noise reduction function incorporating the algorithm used on the GR DIGITAL 3, the new Ricoh CX3 digital camera has dramatically improved image quality performance when shooting low-light scenes. When the Ricoh CX3 digital camera is pointed at the subject, the new "scene auto mode" will switch to the optimum scene mode. Since the Ricoh camera automatically changes to the optimum shooting settings, you can enjoy easy shooting of beautiful photographs.

Ricoh announced the development and release of the Ricoh CX1, a new digital camera with a 7.1x optical wide-angle zoom lens (28-200 mm in 35 mm film equivalent focal length). The Ricoh CX1’s expanded dynamic range of 12 EV equivalent makes it possible to capture high-contrast scenes in a way not possible with earlier camera models. With new image processing engine Smooth Imaging Engine IV and a new high-speed image processing CMOS sensor installed, the Ricoh CX1 camera achieves greater image quality while at the same time expanding dynamic range with its dynamic range double shot mode.

Two years have already passed since Ricoh digitalized the famous GR camera and introduced the GR Digital. In September 2005 I received a pre-production model of the Ricoh GR Digital and now, two years later, the successor lies in front of me: the Ricoh GR Digital II. Over the past few years many hundreds of new digital cameras have been introduced and to say that each and every one of them is a unique piece, would be exaggerated. The majority of these digital cameras belongs to the compact camera category and these cameras offer more or less the same functions and quality compared with each other. Once in a blue moon a camera will stand out and boost on a unique concept.

Many photographers dream of a compact digital camera with a fine zoom range, including a true wide-angle, one that gives a high resolution and can also store images in RAW. Until recently this remained just a dream. But fortunately there is the opinionated Ricoh, who seems to make the dream come true. With the DIWA Gold Award rewarded GR Digital, Ricoh already has an exceptional camera with a fine wide-angle and RAW support. The Ricoh Caplio GX100 takes it a step further: more wide-angle, more pixels and an optical zoom including image stabilization. What more can a photographer ask for? We have tested the Ricoh Caplio GX100 in our test lab, to explore if the camera truly lives up to the expectations.

Ricoh launches the new Caplio R6 digital camera featuring a 7.1x optical wide zoom lens (28–200 mm in 35 mm camera format) packed into a slim body just 20.6 mm at its thinnest point. The Caplio R6 exhibits features such as a 7.1x wide zoom and high performance CCD-shift vibration correction from the Caplio R5. Vibration Correction eliminates the shake from hand movement, which is the main cause of blurry images. Ricoh Caplio R6 also incorporates advancements over its predecessor with new features such as a slim body 20.6 mm at its thinnest point (26 mm for the Caplio R5) and a face recognition mode that automatically recognizes the subject’s face or faces and records the image at the optimal settings.

Ricoh Corporation solidified its leadership position in providing cameras with integrated GPS technology by announcing its plans to release the Ricoh 500SE GPS-ready digital camera later this month. Developed for outdoor location-based photography, the Ricoh 500SE boasts extreme ruggedization and high resolution to meet the image quality and all-weather usability demanded by the mobile GPS photographer. The camera’s integrated precision GPS module provides for an all-in-one easy to use device for geo-coding images and video at the time of capture. For applications that require even greater precision, the camera is capable of receiving NMEA data streams from external GPS devices via its on-board Bluetooth radio.

The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).