A GEEK DADDY: Sharing a dad's adventures in parenting plus enjoying the geeky side of life

Thursday, May 3, 2012

AVENGERS MOVIE TIE-INS ASSEMBLE

I’ve been surprised that as the first blockbuster movie of
the summer hits theaters this weekend there hasn’t been any partnership
promotions for Avengers themed toys or products with McDonalds, Burger King,
Dunkin Donuts, and the like.Turns out
that Disney, which bought Marvel Comics in 2009, has established a policy against partnering with
fast food restaurants to promote its movies because the company does not want
to be viewed by the public as encouraging the consumption of junk food by kids.Sorry folks, no Avengers toys in Happy Meals
this year!

Don’t worry though; you will be seeing plenty of The Avengers
as the movie rolls out onto the silver screen.Ad Age reports that after the huge flop of “John Carter” (See my blogpost WHO IS JOHN CARTER?), Disney “is mounting a superhero-style marketing
campaign to ensure 'The Avengers' is a blockbuster.”In addition to a tremendous amount of
advertising and public relations by Disney, there will be of course the numerous
marketing promotional tie-ins that have become common place within the movie
industry.Here’s a breakdown on all
things Avengers that have caught the geek daddy’s eye:

FARMERS INSURANCE:

Farmers Insurance is sharing in The Avengers hype with a
funny commercial that attracts potential customers and helps promote awareness
that the movie is hitting theaters.

HARLEY DAVIDSON:

Harley Davidson motorcycles is promoting a sweepstakes
contest where the winner will get a character with their likeness illustrated into
an Avengers digital comic and receive a super customizedHarley Davidson motorcycle. CLICK HERE to
enter.There is also a FREE
Harley-Davidson/Avengers digital comic book available at comixology.com - Thanks Harley for acknowledging you can be both a tough guy and a geek! Much appreciated!

DR PEPPER:

Get your collectible Dr. Pepper cans at your local grocery
store – there will be eight variations promoting various characters from the
movie.There will also be a contest
where you can gather codes from Avengers branded 20-ounce Dr. Pepper bottles
which can be used to enter a contest offering xbox360s as prizes.You can also play a free video game on
DrPepper.com where you can select a member of The Avengers team and engage in
combat with alien shape-shifters known as Skrulls.

HERSEYS:
Enter the Hershey Chocolate sweepstakes to win Avengers
swag.Register codes from Avengers
branded Hershey products to enter to win.CLICK HERE for a list of prizes.

LAND O’MOMS:

Land O’Moms Lunch Meat is offering a contest with a grand prize
winner getting an all expense paid trip to the home of the Avengers, New York
City, and a host of super activities while you are there.500 first place winners receive a Marvel
Avengers app and 100,000 second place winners receive a package of Avengers
trading cards. CLICK HERE for more information.

RED BARON PIZZA:

Red Baron Pizza’s The Avengers Sweepstakes has over 50,000
prizes including a new Acura car, free movie tickets, and 25,000 free Red Baron
pizzas.CLICK HERE for more info.

NORTON ANTI-VIRUS:

Norton is going full out co-branding itself with The
Avengers.In addition to promoting the
movie in its advertising and marketing, Norton is also hosting a sweepstakes
with a 10k grand prize.CLICK HERE to
visit their homepage.

WYNDHAM HOTELS & RESORTS:

Wyndham properties which include many budget-conscious
locations such as Ramada, Days Inn, Super 8, Howard Johnson, and TravelLodge
has Avengers perk for its Reward program customers.CLICK HERE to check them out.

WALMART:

Walmart's SuperHero AR app for smart phones lets you play a virtual reality Avenger's game and get pictures taken with the movie's superheroes using your phone's camera. This is very geeky and very cool!

The Avengers has even partnered with a bracelet maker that
promotes magnetism to improve personal health.Check out their website HERE.

JADS:

Want to smell like THE HULK?This line of men’s colognes is based on the superheroes from the
movie.Worthy – inspired by THOR –
smells like woody citrus.Patriot –
inspired by Captain America- combines
Green Line with sandalwood.MARK VII –
inspired by Iron Man – combines mandarin and jasmine. SMASH – inspired by THE
HULK – is a combination of water lily and nutmeg.Visit their website by CLICKING HERE.

ACURA:

And last but not least, ACURA is marketing itself as the
official vehicle of SHIELD.They have an
Avengers game and trivia on their website.They also have been promoting the movie partnership in their TV
commercials.