Posts in category Business

If you were watching the interwebs this morning, you may have heard that Anonymous hacked the official Burger King Twitter handle @BurgerKing and changed all of it’s branding to McDonald’s logos and imagery. This could be catastrophic for the agency or the BK Social Media team who manages these accounts.

While I watched this play out in real time, I was astounded at the sheer velocity of growth that the @burgerking Twitter account was experiencing. From my estimation, @BurgerKing was at about 77,000 followers to start the day.

Once “Anonymous” hacked the profile due to an alleged “whopper123” password, the buzz started spreading, the amount of @burgerking twitter followers begin to grow.READ MORE »

This Travis Wright guy shares marketing resources, industry analysis, interwebs strategery & random hilarity along w/ occasional sport or political rants. If you can stand his jokes and want his opinion on something, feel free to connect with him.