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Media Advisory/Photo Opportunity - The 2007 TD Great Canadian Shoreline Cleanup Kicks-Off in Toronto on September 13, 2007

Toronto Police Marine Unit and Toronto Fire Services dive-in to encourage
Torontonians to help protect Canada's environment
TORONTO, Sept. 13 /CNW/ -
WHAT: What does a rickshaw, chair, skateboard, and luggage have in
common? They were all found at the bottom of Lake Ontario last
fall as part of the TD Great Canadian Shoreline Cleanup.
To kick start this year's nationwide cleanup event and encourage
Torontonians to participate at the Woodbine Beach Park cleanup on
September 15th, the Toronto Police Marine Unit and Toronto Fire
Services will dive into Lake Ontario once again in search of
harmful debris and aquatic litter, and the results promise to be
an eye opener.
The TD Great Canadian Shoreline Cleanup was created by the
Vancouver Aquarium and has been operating for more than 12 years.
Today, it is one of the largest conservation initiatives in the
country. With a record number of registrations this year,
participants will clean up more than 1,000 shorelines along
rivers, streams, lakes, oceans and wetlands in every region of
Canada from September 15 through 23, 2007. All data collected
around items found on the shorelines is tallied and shared with
the International community.
For additional information, please visit:
http://www.vanaqua.org/cleanup/
WHO: Media spokespeople include:
- Roger St. Louis, Regional Manager, TD Friends of the
Environmental Foundation
- Eric Solomon, Vice President, Conservation, Research and
Education, Vancouver Aquarium
- Steven Price, Senior Director, Conservation Policy
WHEN: Thursday, September 13, 2007
9:00 a.m. - Recommended arrival time
9:00 a.m. - 11:00 a.m. - Toronto Police dive into Lake Ontario and
items are revealed
WHERE: Little Norway Park (south-west end of the park by the water)
Little Norway Park is located on Lake Ontario at the foot of
Bathurst Street
RSVP: Tamara Kaftalovich
MAVERICK for TD Great Canadian Shoreline Cleanup
416-640-5525 ext. 234 (o)
416-888-8536 (c)
tamarak@maverickpr.com