VideoEgg is a rich media advertising network that is pretty new in Canada. Like any rich media ad they start out pretty standard, but as users mouse-over, they expand, launching a branded skin that fills the screen. The expanded ad serves anything from video to a full micro-site, right within the ad.

See it for yourself. Check out this pretty cool ad for the 2010 Volvo XC60

This is one of the most popular ads of all-time, yet I hadn’t even seen it until a few months ago.

Volkswagen – Sad Bus

Publication: Rolling Stone Magazine

The Volkswagen bus had become an icon of the 60’s and was often linked to Grateful Dead frontman Jerry Garcia. When Jerry Garcia passed away in 1995, Volkswagen wanted to do something to honour the great musician and his influence on a generation.