Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in October with 164.8 million unique viewers. Facebook ranked #2 with 70.1 million viewers, followed by AOL, Inc. with 62.3 million, NDN with 50.6 million and VEVO with 49.6 million. Maker Studios Inc. debuted in the ranking at #10 with 30.5 million unique viewers. 49.1 billion video content views occurred during the month, with Google Sites generating the highest number at 16.6 billion, followed by Facebook with 1.4 billion and AOL, Inc. with 1.3 billion. Google Sites had the highest average engagement among the top ten properties.

*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream. Video views are inclusive of both user-initiated and auto-played videos that are viewed for longer than 3 seconds.

Top 10 Video Ad Properties by Video Ads Viewed

Americans viewed more than 24.5 billion video ads in October, with AOL, Inc. maintaining the #1 position with 4 billion ad impressions. Google Sites came in second with 3.6 billion ads, followed by BrightRoll Platform with 2.6 billion, LiveRail.com with 2.5 billion and TubeMogul Video Ad Platform with 2 billion. Time spent watching video ads totaled 9.2 billion minutes, with AOL, Inc. delivering the highest duration of video ads at 1.8 billion minutes. Video ads reached 56 percent of the total U.S. population an average of 141 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 81.

*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.

**Indicates video ad network

Indicates video ad exchange/DSP/SSP

Top 10 YouTube Partner Channels by Unique Viewers

The October 2013 YouTube partner data revealed that video music channel VEVO maintained the top position in the ranking with 47.8 million viewers. Fullscreen climbed into the #2 spot with 31.5 million unique viewers, followed by Warner Music with 26.1 million, The Orchard with 22.1 million, rumblefish with 19.7 million and UMG with 17.8 million. Among the top 10 YouTube partners, Machinima demonstrated the highest engagement (73 minutes per viewer), followed by VEVO (41 minutes per viewer). VEVO streamed the greatest number of videos (621 million), followed by Fullscreen (335 million).

-- 87.1 percent of the U.S. Internet audience viewed online video.
-- The duration of the average online content video was 5.1 minutes, while
the average online video ad was 0.4 minutes.
-- Video ads accounted for 33.3 percent of all videos viewed and 3.5 percent
of all minutes spent viewing video online.

About comScore

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