Man U star striker Lukaku hits back at company that had boy dress in hoodie written Coolest Monkey

- Manchester United forward Romelu Lukaku, on Tuesday January 9, lashed back at a controversial advert of a black child wearing a hoodie with a racist inscription

- The star posted a photoshopped H&M advert and replaced the racist slur with 'Black is beautiful'

- Celebrities and people from all over the world took to social media to protest over the controversial advert

Earlier this week, social media was sparked to life following the exposure of a controversial H&M advertisement that had a black child wearing a hoodie, with the inscription ‘coolest monkey in the jungle’.

Manchester United star Romelu Lukaku, showed his support by posting the same image of the boy with a phrase that read 'black is beautiful', calling the young black child in the advert a prince soon to be a king.

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“You’re prince soon to be a king Don’t let anybody tell you different ... #blackexcellence " the united forward said.

The advert kicked up a mighty storm on social media with people from all over the world and high profile celebrities having their say on the issue.