Tag: campaign

As a freshman in high school, I was required to take an introductory health course. Out of the months I spent in the class, there is only one lecture that I still remember. It revolved solely around the issue of rape and sexual assault. The first half dealt with your basic crime and perpetration statistics. It’s really the second portion of the lecture that’s stuck with me all these years. We were given a list of strategies for preventing sexual assault which included gems such as “don’t wear revealing clothing,” “never go out alone,” and “don’t consume alcohol.” From conversations I’ve had with peers, I’ve come to recognize that my experience was in no way isolated or unique.

Countless young people are taught, either through official school curriculum or through daily interactions with media coverage of sexual assault, that rape is a crime that can and should be prevented by the victim. In these lessons, the perpetrator is barely mentioned, much less held accountable. This strategy is problematic for a variety of reasons: not only does it make a survivor feel responsible for an experienced assault, it also creates an imagined ‘checklist’ in many people’s heads. “If a survivor didn’t follow all of these instructions, then what did they expect? Of course they were going to be assaulted!” Attitudes like this HAVE TO STOP. And employing accurate and supportive educational curriculum is one of the best ways to discredit these viewpoints.

Luckily, there seems to be an ever-growing trend of informed and sensitive ad campaigns that rely on principles of bystander intervention and enthusiastic consent rather than scare tactics, purity myths, and victim blaming. Read on for some of my favorite examples from around the (English-speaking) world.