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Jun 24, 2010

The first successful workshop, “La Marca Personal,” was hosted by Fundación Empresarias Hispanas on June 19th in Queens and next workshop will be held on July 28th in Manhattan

New York City (June 21, 2010)— PressRelease/ -- SmallBIZLatino (www.smallbizlatino.com) with Natacha de los Angeles (www.natachadelosangeles.com), announced today strategic partnership to present Spanish and English workshops to empower Latino entrepreneurs through marketing, branding and new Web technologies. The first Spanish workshop, hosted by Fundación Empresarias Hispanas (www.empresariashispanasus.org) and sponsored by Reposteria el Maestro (www.reposteriaelmaestro.com), was held in Queens, New York on Saturday morning, June 19th. The foundation will also host the July Spanish workshop on the 28th from 6-9pm in the New York Life building in Manhattan.

The first workshop included two parts: “Showing your Expertise Via In-person and Digital Connections” by SmallBIZLatino’s founder, Anllelic Lozada, and the second part: Professional Image and Wardrobe Guidance by personal shopper and wardrobe consultant, Natacha de los Angeles. The workshop also included special guest, Dr. Ivette Ortiz, who involved the attendees in a fifteen-minute group dynamic that helped introduced the concept of “The 30-Second Elevator Pitch.” The workshop included a group of fifteen Latino men and women who are part of the weekly entrepreneurial education series hosted by the foundation. “We were so blown away by Anllelic’s and Natacha’s expertise and engaging presentation, that we felt that we had to bring Anllelic’s and Natacha’s branding expertise to a wider audience,” stated Jacqueline Montoya, Fundacion Empresarias Executive Director.

These personal branding workshops takes Latino small business owners – and those aspiring to be one - to the next step in the personal branding process by getting to the heart of WHY and HOW their professional life need to be aligned to that of their business marketing and sales goals.

Latino Entrepreneurs Learn to:

• Create your own "30-Second Elevator Pitch” " to communicate effectively - and in short time - the value to you and your business

• Gain visibility on the Internet to enhance credibility and expertise in your industry - including social networking Facebook.com, Twitter.com and LinkedIN.com

• Show professional strength and distinction through business cards, résumé, biography and presentations

• Keep your wardrobe ready for the different seasons - while incorporating key pieces for your business life

• How and where to buy your "3-Part Basics" to always look professional, without spending a fortune

• How to choose the most appropriate wardrobe for different professional meetings: cocktails, conferences, meetings and the office

SmallBIZLatino also offered 6-week personal branding workshops called “YO, INC” in NYC, where participants are divided among small groups and undertake a weekly journey that upon completion, will be armed with all the tools needed for a successful entrepreneurial life. The next session starts on June 26th with a FREE first session. For more information and to RSVP please visit: http://smallbizlatino.blogspot.com/p/taller-yo-inc.html

For information on “Tu Marca Personal” workshop on July 28th, please visit www.empresariashispanas.org

Latino organizations who are interested in hosting SmallBIZLatino and Natacha de los Angeles personal branding workshops in cities in the United States and Puerto Rico – in Spanish or English – please send an email: info@smallbizlatino.com or call 305.215.0442.

About SmallBIZLatino

SmallBIZLatino is the marketing one-stop solution for Latino-owned biz. Based in New York City and locations in San Juan, Puerto Rico and Miami, Florida – SmallBIZLatino’s mission is to “empower the Latino community with the Web and marketing…one entrepreneur @ a time.” The company sprinkles its marketing expertise into website development and professional makeovers for “latinopreneur”s who are starting a new business or trying to making their existing business prosperous. For more information please visit www.SmallBIZLatino.com or call 305.215.0442.

About Natacha de los Angeles

Our goal is to provide our clients with custom-tailored wardrobes with minimal disruption to their daily schedule. We want our clients to be able to have an impeccable year-round image that exudes confidence without the stressful, time-consuming shopping process that often goes along with it. We strive to provide clients with expert consultants who guide them in their wardrobe selection from start to finish. We empower New York City women by helping them update their personal and professional wardrobes in a timely fashion and within their budgets. For more information, please visit www.natachadelosangeles.com or call 646.648.3295