Spotlight on Technology
From automobiles and motorcycles to power equipment and outboard engines, the Honda name is synonymous with a proud legacy of technological innovation and leadership. Honda introduced its first four-stroke outboard motor, the GB30, in 1964. Today, the company remains committed to the development of lightweight, fuel-efficient, four-stroke outboards.

As the world's largest engine manufacturer, Honda sold more than 27 million units globally across all product lines in 2010. This high production volume, coupled with the company's commitment to precision manufacturing techniques, has allowed Honda to remain a leader in four-stroke engine technology.

Honda continually improves its marine engine line by incorporating technologies from its highly advanced automotive and racing heritage. In order to maximize power output and durability, many Honda Marine outboards include exclusive technological features found in the company's most popular automobile engines, including the Honda Accord, Fit, Pilot, Ridgeline, Odyssey, CR-V, and Civic. Engineers work to ensure that every Honda outboard model – ranging from 2 to 250 horsepower – sets the standard for fuel efficiency and ease of operation while staying true to the core Honda attributes of durability, quality, reliability and quiet operation.

The unparalleled performance, power, and reliability of Honda Marine's four-stroke outboard engine lineup is attributed to a number of exclusive technological features such as Honda's Variable Valve Timing and Lift Electronic Control (VTEC®). First debuting in the high-performance Acura NSX sports car, VTEC® technology has since been integrated into the designs of the Honda Marine BF225, BF150 and BF90 engines, providing these flagship models a unique blend of power, torque, and efficiency at any speed.

VTEC® works to vary the lift and duration of the intake valve opening to deliver optimal performance at both low and high rpm, resulting in peak performance at all speeds. The technology provides a broad, flat torque curve and smooth power delivery throughout the engine's entire operating range, allowing the operator to enjoy both outstanding performance and impressive fuel economy.

Boosted Low Speed Torque (BLAST™), Dual-Stage Induction, Lean Burn Control, 3-Way Cooling, and a 4-Front Corrosion Protection System are just a few of the innovative design components that combine to deliver on Honda Marine's promise of outstanding performance, fuel efficiency, and reliability.

Honda Marine also offers an industry-best, 5-year, non-declining factory warranty. The program offers true Honda factory backing in comparison to outsourced, extended service contracts often offered by other manufacturers. Standard on all Honda engines purchased for recreational use, coverage for the True 5 warranty is the same on the last day as it is on the first.

Honda Marine is proud to lead the industry and set the standard for excellence with new innovations, products and design enhancements. As a eight-time recipient of the National Marine Manufacturers Association (NMMA) Customer Satisfaction Index (CSI) Award (2004-2011), and four-time recipient of the J.D. Power & Associates award for customer satisfaction with four-stroke outboard engines (2005-2007, 2009), Honda sets the industry standard for customer satisfaction.

Environmental Responsibility
Honda Marine believes that ultra-low emission levels are essential to the protection of global waterways. In fact, Honda Marine's full line of current production models meets rigorous California Air Resources Board (CARB) 3-Star standards, ensuring their availability and regulatory compliance in all 50 states. Additionally, Honda's full line of four-stroke outboards meet current emissions standards put forth by the Environmental Protection Agency (EPA).

Honda uses its expertise as the world's largest engine manufacturer to perfect clean, quiet, and economical four-stroke engines. While two-stroke engines rely on gas or air to carry a thin film of oil to critical components, Honda four-stroke engines bathe internal components in oil under constant pressure. Ports in two-stroke cylinders and pistons accelerate piston and ring wear, but because there are no intake and exhaust ports in four-stroke cylinders or pistons, they can run with tighter tolerances for longer life.

By extension, cooler-running Honda outboard engines may last longer and require less maintenance and service than two-stroke engines.

Environmental Sponsorships
Honda Marine is a proud and dedicated partner to environmental organizations whose members work and volunteer to protect our planet's natural resources:

Living Lands & Waters Foundation, East Moline, Illinoiswww.livinglandsandwaters.orgLiving Lands aids in the protection, preservation and restoration of the natural environment of the nation's major rivers and their watersheds.

Upper Chattahoochee Riverkeeper, Atlanta, Georgiawww.ucriverkeeper.orgThe Riverkeeper's mission is to advocate and secure the protection and stewardship of the Chattahoochee River, its tributaries, and watershed in order to maintain its environmental integrity and to preserve the natural, scenic, and recreational character of the river corridor.

Mote Marine Laboratorieshttp://www.mote.org/Mote Marine Laboratories is one of the world's few remaining private marine research laboratories. Its mission is to advance the understanding of sea science to the general public while conducting vital marine science research.More information about these and other environmental affiliations can be accessed at www.honda-marine.com.

The Honda Environment Statement
As a responsible member of society determined to help preserve the global environment, Honda makes concerted efforts to contribute to human health and preservation of the global environment in each phase of its corporate activities and to staying at the forefront of such endeavors.

About Honda Marine
For more than forty years, Honda Marine has set new benchmarks for fuel efficiency, quiet operation, and low emissions with its four-stroke engines. Honda's outboards share the same unparalleled durability, quality, and reliability of its legendary automobiles. With models ranging from 2 to 250 horsepower, Honda Marine's full line of current production models meets rigorous California Air Resources Board (CARB) 3-Star standards, ensuring their availability and regulatory compliance in all 50 states.

Editor's Note:

Honda Marine, a division of American Honda Motor Co., Inc., markets a complete range of outboard marine engines. Its comprehensive product line is powered exclusively by four-stroke engines.

Information for media regarding Honda Marine products is available at www.hondanews.com.

Consumer information, including model overviews and updates, video clips, and complete specifications regarding Honda products, is available at www.honda.com.