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Packaging Preferences 2020

A study of consumer preferences, perceptions, and attitudes towards packaging.

A European survey of 5,900 consumers was commissioned by Two Sides and carried out by independent research company Toluna in March 2020.

This report explores consumer perceptions when it comes to packaging. It reveals the attributes that consumers believe best fit each packaging material, the perceived recycling rates of packaging materials and consumer attitudes toward packaging and retailer efforts.

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