So, picture a weirdly graphic film of a sexy woman having orgasmic, ecstatic, multi-position sex with a hard-bodied partner whose face we can't see over her writhing limbs and erotically-flowing tendrils. It's the kind of ad you wouldn't want to watch with your parents in the room. (In Germany, the ad can only air after 9, to give you an idea.) And then, after an uncomfortably long few moments of that, the man raises his face, and it's a a demonically-leering guy who doesn't really look like Hitler but is obviously supposed to be Hitler. While thrusting, mind you. And then the words: "AIDS is a mass murderer. Protect yourself!" (And yes, in case you're wondering: totally NSFW.)

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I kind of get what they're going for. Unprotected sex is all sexy and hottt until the reality of fucking Hitler AIDS rears its leering head. Maybe you're supposed to be turned on, and then get cold water thrown on you. The ad, made by Hamburg agency das comitee pro bono for the German Aids awareness group Regenbogen e.V., was made to coincide with World AIDS Day. On their website, the company states that the campaign "is designed to shake people up, to bring the topic of Aids back to centre stage, and to reverse the trend of unprotected sexual intercourse. Because anyone can become infected." Posters from the same campaign feature Saddam Hussein and Joseph Stalin.

Of course there are many HIV organisations that run their own campaigns, however I think the advert is incredibly stigmatising to people living with HIV who already face much stigma and discrimination due to ignorance about the virus...On top of this it fails to provide any kind of actual prevention message (e.g. use a condom) and may deter people to come forward for testing.
The advert is also inaccurate because in the UK thanks to treatment HIV is a manageable condition that does not necessary lead to AIDS."

That, and the fact that it's a total piece of cheap-ass Godwin showmanship that distorts and minimizes about five deadly serious things, while still using a sleazy "sex sells" mentality - and also kind of making sex with Hitler sexy, which is just messed up in all kinds of ways. Plus, begs the question: why did this woman go home with Hitler?