—Extreme Reach, a Needham, MA-based provider of Web-based software for managing video ads across Web, television, and on-demand platforms, raised an undisclosed amount of venture financing. New investor Greycroft Partners and existing investors Village Ventures and Long River Ventures participated in the round, which a spokesperson said was between $1 million and $20 million.

—Visible Measures, a Boston-based Web-video-audience tracking firm, pulled in $10 million in a Series C round. New investor Northgate Capital and existing investors General Catalyst Partners and MDV-Mohr Davidow Ventures participated in the deal.