Lasercut Seaweed for Designer-Sushi

In an effort to reinvent [nori, sheets of Japanese seaweed used in sushi] simple square of seaweed without losing sight of the age-old traditions embedded in their culture, I&SBBDO decided to laser cut classic Japanese patterns into the paper-thin nori sheets.

Each pattern is meant to symbolize good fortune, happiness, and longevity, etc. and the result is a delicate, unexpected reinvention of the classic Japanese food with a modern twist.