Bill Schmarzo

Bill Schmarzo has more than two decades of experience in data warehousing, BI and analytic applications. Bill authored the Business Benefits Analysis methodology that links an organizations strategic business initiatives with their supporting data and analytic requirements, and co-authored with Ralph Kimball a series of articles on analytic applications. Bill has served on The Data Warehouse Institutes faculty as the head of the analytic applications curriculum.Previously, Bill was the vice president of Analytics at Yahoo where he was responsible for the development of Yahoos Advertiser and Website analytics products, including the delivery of actionable insights through a holistic user experience. Before that, Bill oversaw the Analytic Applications business unit at Business Objects, including the development, marketing and sales of their industry-leading analytic applications.Bill holds a masters degree in Business Administration from the University of Iowa and a bachelor of science degree in Mathematics, Computer Science and Business Administration from Coe College.