‘Deadpool’ Hides Brilliant Easter Eggs In Candy Campaign That Will Crack You Up

Earlier this month, the confectionary brand launched a cheeky marketing initiative to promote its ‘Tiny Hands’ item with help from the masked vigilante and agency Periscope.

If you look pastDeadpool’s package, you’ll find some brilliant Easter eggs surreptitiously embedded inside the site’s metadata and a trail of breadcrumbs that leads you to oh-so-sweet rewards.

The first lies inside the title tag of the campaign’s website ‘weirdlyawesome.com/deadpool2’. Hover over the tab and you’ll discover the words:

“I see you checking out my metadata. Also, Paul at the NSA, please return my 27 Dresses DVD. You can just bring it to spin class next week. Thanks.”

It’s a hint to delve into the site’s metadata by right clicking on the page and selecting “View page source.”

Lo and behold, you’ll be greeted by:

“Oh hey. DP here. Check out my website’s giant meta description. Don’t get any thoughts, I’m not compensating for anything. Trust me. Just a bored anti-hero enjoying the sweet playground of a meta-meta-description while snacking on some Trollis.”

“By the way, I see you keep checking out my package. Can’t say I blame you. That’s right, I’m breaking the fourth wall AND the internet. Oh dear, look at me rambling again. I shouldn’t keep you. I’m sure you have a busy day of scrolling through reddit between important meetings in incognito browser windows.”