Review: ZICO Passion Fruit • Orange Peel (2004)

ZICO Passion Fruit • Orange Peel feels like a slightly confused beverage. First off, the name "passion fruit • orange peel" does not give the consumer a clear idea of what the flavor is and (on a more picky note) is just too long. Perhaps "orange passion fruit" would be a better name for it. The fruit flavor itself is good, but still doesn't give the product mainstream appeal. The passion fruit and orange peel flavors don't really mask the coconut water flavor -- they just add to the finish of the flavor. Overall, the quality of the product is very high and the health benefits are great, but we just don't think the American consumer is ready for a product like this. ZICO has a long road ahead of them that will take lots of time and money to make this product a success.