It’s the start of another new year, and hopefully you, like many businesses, have seen an improvement in your bottom line as the economy begins to show signs of improvement. If you’re smart, though, you aren’t about to sit on the sidelines and passively wait for your customers and prospects to come to you as...

Majestic Building Maintenance, Inc. is enjoying the new website just developed for them by Axxis Design Group. Majestic is a commercial cleaning services company that specializes in restaurant cleaning, office cleaning, post construction clean up services, and real estate-owned property maintenance services. Headquartered in Dublin, Ohio, they are expanding rapidly to other locations in the...

By: Lynn Parker, WomenEntrepreneur.com After no requests for the topic for years, I’ve been asked to speak on “personal branding” twice in the past month. Because I pay attention to what the universe seems to want me to do, I’m taking notice. So do I have anything to add to the topic? Is personal branding...

It may be more helpful to define what a brand is not. A brand is not a name, though certainly many companies have “brand names.” A brand is not a logo or a trademark, though they can be an important visual part, or trademark, of your brand. Probably the simplest way to describe a brand...

Simplify design for better marketing results. I stood by my client as he proudly showed me the two-page spread he’d bought in the local yellow page directory, and cringed. He’d allowed the salesperson to turn the design and messaging over to their graphics department. My client had given them a laundry list of things to include, and...

If you’re like me, you probably get several emails a week offering lists of leads you can purchase. Lists of hundreds or thousands of people and companies you can presumably add to your email and phone campaigns. Tempting? I may take some heat for this, but I have to tell you to just say “no”...

In a word, yes. In a few more words, here’s why: A good marketing plan… Will affect your business plan (and vice versa). Will help you see where you stack up to your competition and aid you in positioning your company. Will analyze the strengths and weaknesses of your company, products, and services. Will give you...