Tourism, Organisations and Marketing

This cluster presents culture as both subject and object. Cultural perspectives on core management areas such as marketing, tourism, hospitality, leadership and entrepreneurship are explored; and the history, practices and discourse of contemporary global industries are considered to act as lenses into our understanding of culture and society. Planned studies include: corporate heritage and how companies communicate that heritage; marketing and leadership from an intercultural perspective; hedonistic marketing and consumption; philosophical and ethical underpinnings of management practice; and methodological developments in the cultural field that may extend core management theory.