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Social Media

As you add more and more content to your website and blog, you will slowly begin to attract more interested readers. If you really want to rapidly increase your readership you need to use social networks.

I have always told my clients that every blog post needs to have at least one image, and I stick to that rule myself. I even go so far as to set up a separate field for the "primary post image" in my Drupal website installations so that an image must be uploaded.

Every year, throughout the year, we celebrate a number of holidays in the U.S. that some businesses are able to use to effectively market and promote their business. I don't know why, but I still associate President's Day with mattress sales! Cheesy marketing aside, each holiday may bring unique opportunities and benefits to your business. Some, like Thanksgiving, may be an obvious opportunity to dramatically increase retail sales on Black Friday, Small Business Saturday and Cyber Monday.

Social media has grown from a curiosity to an integral piece of corporate strategy in the space of only a few years. Nearly overnight, companies have brought on whole teams of specialists to craft effective social media strategies and manage multiplying numbers of social media accounts. Companies are hungry for better social media tools to engage their constituents. Below is a list of five features key to delivering on a social media strategy.

Many of the clients we work with are just getting started on Social Media. If they have used Facebook or other Social Media platforms at all, it has been only for limited personal use. In order to help small business owners get started, we are launching a series of posts, each of which will outline how to quickly get up and running on a specific social network. Businesses can go through these posts one at a time or pick and choose which networks they want to start with.

For local small businesses, one of the keys to search engine marketing is making sure that if a customer is searching for your business, they can find it easily. This means making sure that your business has a regional listing in each of the major search engine's local directory, like Google+ Local or Bing Local.

Facebook has publicly acknowledged that they are experimenting with the layout of your personal profile pages in order to make the layout simpler and more intuitive. When Facebook released the new "timeline" layout earlier in 2012, it was received with mixed reactions, with many users waiting until they had no choice to activate the new layout. While no one likes change, hopefully the new Timeline layout will be better received.