Direct Mail

Target and segment your audiences right in Adobe Campaign. Save time by adding your personalisation fields for printing, fulfilment and delivery through your direct mail vendor.

Snail mail can thrive. Thanks to digital data.

You have a thriving direct mail programme and customers who prefer to be reached off-line. But you feel like you could make more personal offers and identify better audience segments if you could make the process digital.

Fortunately, it’s not an either-or prospect. With our direct mail capabilities you can generate a data file to share with your direct mail vendor. You handle your targeting and segmentation and then export the data with your recipient lists and personalisation fields directly to your vendor’s fulfilment system, saving everyone time and reducing costs. Use data from online channels to improve your off-line channels, like direct mail and create unique offer codes within each piece of direct mail to track engagement and measure its impact across the rest of your digital properties.

See what makes it work.

Built for easy integrationPre-configure your data so that it perfectly aligns with the fields used by your direct mail provider.

Cross-channel workflowsUse direct mail and other off-line channels within your omnichannel marketing programme and use templates to define which customers are best suited for direct mail. Measure the ROI of direct mail independently or as it affects your broader programmes.

Postal addressesTake advantage of a set of easy-to-use, calculated fields that follow the most common postal address normalisations.

Learn more about the direct mail feature in Adobe Campaign.

Dig into direct mail.

Get step-by-step details about how to define your audience, prepare content and generate the file for your first mail vendor in our Help section.