Social Media monitoring firm Visible raises $4 million

9/22/2011 – Visible Technologies, the Bellevue company which provides social media monitoring technologies to Boost Mobile, DirecTV, Vail Resorts and others, has scored an additional $4 million in venture capital financing from existing investors. That brings total financing in the company to nearly $50 million, following a $6 million round in March…With former Intelligent Results CEO Kelly Pennock now at the helm, Visible says that sales jumped 71 percent during the first half of the year. The company also has added some marquee customers to the mix, including Walgreens and Y&R.

“As the enterprise moves from passive social listening to active social engagement, we are extending our platform to provide a single solution to monitor, target, prioritize, engage and measure across the breadth of social media,” said Pennock. “This strategic investment reaffirms existing investors’ commitment to our success.”