US agency kicks off Europe bid with London office

Senior director Rachel Bremer has relocated from San Francisco and is curren­tly looking to recruit a full team for Spark’s new Conduit Street office, which will be called SPR Europe.

The US-headquartered independent agency has res­ponded to a demand for pan-European PR services from its client base, which includes both tech start-ups and large venture capital companies.

‘It seems like there is a need for good PR firms with really solid tech experience in London,’ Bremer said.

She described the comp­any’s London move as in ‘phase one’. She is currently the sole employee, working with her San Francisco coll­eagues on UK accounts.

The agency’s profile in Europe has grown steadily since its 1999 founding, and clients now includes FON, the global WiFi network, and Viagogo, the second-hand ticketing website. Its venture capital roster includes Index Ventures.

New SPR Europe acc­ounts include Moo, a UK-based web start-up that all­ows users to load digital photos and turn them into professionally printed stic­kers and greeting cards, and Openads, an open source advertising programme.

This month high-tech firm Schwartz Communications, which operates out of San Francisco and Massachusetts, also announced its intention to open a London base in October to complement its Stockholm office.