Three ski bums and a climber, all searching for a way to live the mountain lifestyle and pursue freedom in the outdoors of Utah. In what is becoming a thread connecting many of the brands we carry, these four goofballs somehow got motivated, and founded what would become Kuhl, starting with making "Alf" hats out of their garage in 1983.

If Disney made a movie about successfull companies in the outdoor clothing industry, those humble beginnings would be their "Tale as Old as Time." From there, it's almost always a broken-record story of, "blah blah performance materials blah blah more articulation blah blah blah we won prestegious awards blah blah focusing on sustainable manufacturing practices and organic, natural, or recycled materials..."

In this journey Kuhl is not unique among the clothing we carry, and that is by design. Frankly it's a path we aim to see all our brands on.

Did You Know

The Kuhl UNIMOG (or KÜHLMOG) pictured in the mural at the top of this page is a vehicle built to accomplish just about any task. With all the attachments available to it, a Mog can operate any implement design, from snow plows, hydraulic arms and harvesters to forestry tools. Kuhl's version is almost completely custom in it's manufacture and design, but looks "right" due to a nod to the Mog's origional subtle military styling.