Friday, August 14, 2009

Prepare for the Rebound

When I graduated from college, desktop computers had just entered ad agencies – which meant fewer people were needed to do the same work. It took me months to find my first job.

What you’re experiencing is unmatched.

However, the rebound is on its way. It might not happen next week or next month, but it is coming. You need to be prepared in order to land a job.

Build your skills // If you don’t have interactive skills, stop reading right now and sign up for interactive training (that includes you writers). You can register at your local community college. Many have two-day or one-week intensive courses. Just make sure it gives you a good foundation. And then dive in and learn, learn, learn. The people who are going to get hired have an understanding of interactive. If you don’t have that knowledge, you will likely end up in the “no” pile when companies are reviewing resumes. Print isn't dead, but it has all the people it needs. It’s simple. Want a job? Know interactive.

Create a team // My intern Mike is putting together a team of creatives to do pro bono work for an acquaintance. It shows initiative. It shows leadership. It shows well on his resume. He and the rest of the group are sharpening their creative skills and proving their ability to work as part of a team. Plus, they’ll get a nice portfolio piece out of it.

Be fearless // Introduce yourself to people. Follow up. Ask people if they know of openings. What’s the worst thing that can happen? They don’t respond. Big deal. Move on to the next person. If you don’t try, you don’t stand a chance.