Erin Robbins on How Sales and Marketing Can Use Search Data to Communicate Better [PODCAST]

Sales and marketing often have a contentious relationship. But by using search data to better understand what the customer is actually looking for, they are able to not only better serve their user base, but also create a cohesive tone of brand mentioning. Erin Robbins of Ginzametrics talks with SEJ Executive Editor Kelsey Jones about why sales and marketing should actually work together, and how the personal relationship building of sales is something that could serve digital marketing departments better.

The post Erin Robbins on How Sales and Marketing Can Use Search Data to Communicate Better [PODCAST] appeared first on Search Engine Journal.

Erin Robbins on How Sales and Marketing Can Use Search Data to Communicate Better [PODCAST]
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Adam Roseland is a blogger, podcaster and entrepreneur who also owns a digital marketing firm called 814 Interactive. Adam has been working in the advertising industry for the past 15+ years primarily in the digital space for advertising agencies, has built hundreds of niche sites.