The Communicator Awards 2010

July 23, 2010

Campaign: Fantastic Mr. Fox

Client: Twentieth Century Fox

Award: Gold for Global Website

A joint production between Fox Searchlight Pictures and Twentieth Century Fox, this unique animated film by Wes Anderson required an equally unique site, which could bridge the family audience with cinema-goers more familiar with Wes Anderson’s back catalogue.

Drawing on the signature look of the film, as well as the colours, type faces and layouts common in the promotion of Wes Anderson’s films, the site enabled users to explore the above and below ground world on a two-dimensional plane, allowing each character to have it’s own location based microsite.