All posts in: Web

Digital marketing is getting more complex every single day. There are more channels becoming available to marketers as well as all the various devices and other formats that needs to be adapted to. This begs the question: where should you start with your digital marketing so that you can be as effective as you can possible be? The best answer to this question is that you should maximize the strategy that’s already working. If you already have existing marketing campaigns, make sure you’re investing into maximizing the profitability and setting up resources to have it run smoothly. Once you’ve done that, you can start to expand your sights on other web designed channels to capitalize on. After you’ve already have maximized your efforts in a specific channel or you’re close to doing so, you should look for other channels that complements what you’re already doing. If you’re already doing well…

It’s always tough trying to come up with how to design a corporate site. On one hand, you want to convey an influential image of your company. On the other hand, you don’t want to come across as boring and blend in with every other company. The key to pulling off a great corporate web design is to figure out what your main goals are. From there, you can think about creative ways to present your company and engage the visitor. To help you start brain storming concepts, here are some jump off ideas. Idea #1: A minimalist site with custom photography If your corporate site has clear intentions on what it is supposed to achieve, then a minimalist design can do the job. Combined with custom photography, you can let your copy do the talking while giving an impactful imagery of what you want to portray about your company….

Are you planning on launching a new website or redesigning an existing website? If you’re like most people, you’ll probably looking to find an independent designer online or going with any reputable web design firm you come across. While those are two great choices, it may be more beneficial to go with a local creative agency for your web design project. Going with a local agency come with several advantages. 1. They Understand the Local Market If one of your goals is to target the local market, then it will definitely be a better choice to go with a local agency. A local agency has a better grasp on what is happening in the city you are in. They can help you tap into the mindset of the local public so that you can come up with a design that connects with the target local audience. They’ll also be aware…

With embracing ambiguity comes the ability to embrace all kinds of possibilities and mesa ruble values. Because both you as the client and the creative agency is not tied down to a narrow view, there is much more freedom to come up a wide variety of meaningful solutions that can help reach brand goals and set new marketing initiatives. This can result in breakthroughs because the project or task can be approached from a bird’s eye view. Allowing bigger picture to be seen and everyone participating moving forward will be focused on reaching the unified goal.

Many people when I introduce myself ask how to engage with creative agency and what are the benefits of working with a agency vs. individual freelancer. The project widely defer and there is no single answer. In some scenarios company needs nothing more then single freelance artist, where in majority of the cases projects are complex and require whole team of people with a different focuses and expertise to achieve an optimal results. In my practice what starts as simple website redesign, it ends up being complete brand refresh, product optimization, brand positioning and digital strategies and often refreshing print collateral. Additionally there are many different agencies other and everyone should find its own fit and comfort level. Some agencies focus exclusively on the creative work, others are specialized in ads placement and strategies, some specialize exclusively on digital and web work. Focus in our agency for example is UI/UX…

One of the best things about branding on the web is the amount of options and tools available to promote your brand. There is a myriad of ways to reach out to your customers and target market while also standing out from the competition. If you started a branding campaign, it’s likely you haven’t even reached the surface as to what you can do. Here are some brand strategies that some companies are using with great success. 1. Using transparency to build trust Most brands prefer to keep their customers in the dark. However, using transparency can be immensely beneficial to a brand. Some companies are sharing everything from how their products are made, what quality control measures are being taken, what ethical measures are being met, etc. The point is not to be transparent about everything but pinpoint an issue that your audience has suspicions about in your industry…

Recently I tried registering some domain names with a number of new gTLDs and encounter some of the very annoying and rather disappointing experiences that, in consumer mind can encourage concern of ethics and practices these Registry companies are running. But most importantly I think it will effect long term adoption of these new TLDs. These encounters I experienced and documented with couple different domain name registration service providers and couple different TLD Registries that are owned by different holding groups. I’ll try avoiding mentioning the names at this point as I believe that would be irrelevant to the point I’m trying to make here. The domain name that appears to be available, by looking at the Who Is registry and that have never been registered before, returned back couple minutes after my initial attempt with a message such as: This name is reserved by the Registry in accordance with…

Magento is an open-source platform and community version can be installed without any commitments or monthly fees. To match project requirements, we can modify the source code and add features and functionality by adding widely available and rather inexpensive add-ons and plug-ins. The best part in Magento web design is it’s flexibility and robustness. At my web design firm we build Magento sites constantly for variety of clients. Magento is actually one of the few platforms that we can honestly recommend without hesitation, as we believe it its longevity. We started using Magento framework about 5 years ago, and throughout that time we learned about flexibility and great robustness of the platform. We’ve also seen great improvements and evolution of it’s core code, now with framework in place it is the perfect platform for responsive web design, one of our favorite development methods. According to recent studies, Magento is one…

So you have a professionally designed website, but do you know how to properly market your company? For many companies, the focus is on creating a functioning website and writing about their products/services or even the history of the company. While your goal should indeed be to get the word out about your products/services and your brand, the approach has to be focused from the user’s perspective. You have to start by creating a web design that is relevant to the user and communicates some kind of value. For instance, if you’re selling gardening supplies, the website’s color and design theme should reflect that the user is in the right place. At the same time, you want your brand to come out in the web design and convey a unique benefit of purchasing from your company. The brand usually has its own color and design themes and if it doesn’t…

If you’re considering a web design project, you should start by getting a full perspective of all that you can do with your website and all the creative options that are available to you. There are many web designs trends that have been hitting the industry over the past few years. And while most people think that trends typically fade away after some time, many of these trends are here to stay for the long haul so they are worth paying attention to. So here are a few you should be aware of. Unique Fonts The big thing in the design industry is fonts and it’s clear why. Bigger and standout fonts result in increased engagement. Some companies use custom designed fonts which almost adds a branding element. The bottom line is that standard fonts are no longer cutting it. Users are too used to standard fonts and underestimate the…