Fils-Aime Says Nintendo Is ‘A Mass Market Mainstream Company’

January 15, 2017

Nintendo is a company that always is setting themselves apart from the rest of gaming. Whether it is in their hardware or it is in their software, Nintendo is different. No one can ever accuse them of trying to steal ideas from other companies because most things they do are completely original.

Nintendo Switch is the firm’s latest example of innovation and it will launch in March. The new system boasts the promise of home gaming anywhere. This company continues to look at gaming hardware in an amazing way, and Switch exemplifies that.

The company has succeeded with many of its platforms, Wii U notwithstanding, and Switch looks to join the successful ranks. Nintendo knows what they have done and they use that to fuel what they do. Nintendo’s Reggie Fils-Aime recently spoke about the company’s standing in the marketplace.

“We see ourselves as a mass market mainstream company. We have the pride in Game Boy (selling) over 100 million units, the Wii having sold over 100 mill units, the Nintendo 3DS on a global basis over 70 million units. That is our sweet spot. What we do in creating our hardware, is we use some very specialized technology—the technology in Joy-Con is quite sophisticated—but we put it together in a way that is a very approachable price point for the consumer,” Fils-Aime told USAToday.

It is unclear what lines in the sand Nintendo is trying to draw. They are, and always have been, a company that sees gaming differently. Nintendo absolutely is an innovator and continues to try and push gaming forward. However, trying to constantly come up with the next big thing is a risky strategy. Relying on coming up with the next Wii is what got them into the tough spot with the Wii U.

Nintendo Switch is undeniably hitting notes that other gaming companies have been hinting at for years. EA is a company that’s been a proponent of the “mobile devices will be as powerful as home consoles one day” rhetoric for a long time now.

Instead of talking though, Nintendo is more about actually seeing that vision come to fruition because they have actually done it in the form of Switch. The console possesses enormous potential and Switch will launch on March 3. Stick around here at We Write Things for more on Nintendo.

About Steve Ruygrok

Gaming, Spirits, and Craft Beer enthusiast. If you say you don't like beer, then you just haven't had the right type yet. Great spirits keep away the bad ones. Video games are kind of amazing, just do it...or something like that. Contact me at [email protected]