Chris Brogan asked an interesting question the other day on Twitter, and it got me thinking. He asked "Why do you try to acquire followers? Meaning vs just building relationships?" It's a great question because we've all seen people on Twitter aggressively trying to acquire new followers. Past about 500, it's virtually impossible to have a meaningful relationship. reduction in the number of users.

Is there SEM life beyond AdWords (and if so, where?)? How do you write a killer search ad? What should you look for when hiring a paid search agency? Which metrics are most important for measuring PPC success? What steps should take to optimize SEM campaigns—and which mistakes should you avoid? Superpages , Facebook , Quigo (interesting), ContextWeb , LookSmart , ASK (lower CPA than Google?

I just had a wonderfully natural apple muffin, washed it down with a half a pound of carbon dioxide, that tangy Tropicana orange juice. At least that's what Pepsico said the carbon impact was in an article in today's NY Times. The company might be trying to preempt criticism The company released a chart showing the different contributions. Production being the leading contributor, 60% with fertalizers and other energy consumption (heating plants in winter months). Distribution followed with another 22%. There is discussion of a "Carbon Label" similar to the nutrition label.

You may ask, why should anyone care what I have to say about demand generation? Well, at Marketo , we’ve built a world-class demand generation machine that has helped us in just 10 months to sign up over 130 customers in more than eight countries, including companies such as Thomson Reuters, Reed Business, and CollabNet. Now, I'm not writing this to promote Marketo, but I think our results are proof that we’re doing something right with our own demand generation and lead management processes. Here’s an outline of the topics I covered: Marketo's demand generation funnel.

(David Armano wrote an inspiring post last week challenging us to "Think Visually" - [link]. He makes a great point, so I exhausted my very limited artistic talents to come up with visuals for this week's post. Hope they make the point clearer) One of the things that I often discuss with B2B marketing clients is the details of the process for handing leads from marketing to sales and then bringing them back again if sales is not interested. The most common handoff I see is the Excel spreadsheet of leads. This terrifies me. It functions, sort of, but will not give you a strong business.
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Last October, Craig Rosenberg shared some insightful best practices in one of my first thought leadership interviews, titled Lead Generation Best Practices: Thought Leadership with The Funnelholic. He recently turned the tables on me with seven questions of his own as part of his own interview series: Thought Leadership Interview #6: Miller Time: Marketo’s Jon Miller on Lead Generation and Management in 2009. found the opportunity to answer his questions inspiring, and hope you'll find some insights from my answers as well. Here are just a few excerpts: 1. Enjoy!
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"People join good companies and leave bad bosses." That was the conclusion of The Gallup Organization, which has done the most extensive workplace research in the world. They found that the number one reason people leave their jobs is a poor relationship with their immediate supervisor. By contrast, they found that good bosses are the most significant factor in creating a positive work environment, which leads to greater productivity, profit, and customer satisfaction. Consultant David Maister corroborated these findings with his own study among professional service firms. Conclusion? Advisor.
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