As part if the diamond industry we believe that we have a responsibility to try to affect a change in the potential for diamonds to be used in the illegal arms trade. In addition to only using non blood diamonds we also donate a proportion of our profits from each diamond engagement ring or loose diamond sale to a variety of independent effective charities through the Conflict Neutral™ programme. This is a concept we originated in our desire to be certain of the ethical status of the diamonds we sell. We realised that the checks and measures in place only apply to uncut diamonds and that it is impossible to identify any given diamond as conflict free. Also, by fostering a demand for diamonds their value is raised. This increases their potential for illegal trade; indeed around 100 million US dollars worth of diamonds are still traded illegally for arms each year. To try to compensate for this we set up the Conflict Neutral™ program where a donation is made with each diamond engagement ring or loose diamond we sell and this money is given to projects working in appropriate areas. Visit the Conflict Neutral website for more information.