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IRONMAN announces new agreement with France Bike Rentals

We are thrilled to announce an exciting partnership with France Bike Rentals (FBR) in Europe that will enable athletes travelling from all over the world to book a bike to race on rather than carrying their own throughout Europe.

We are thrilled to announce an exciting partnership with France Bike Rentals (FBR) in Europe that will enable athletes travelling from all over the world to book a bike to race on rather than carrying their own throughout Europe.

The agreement - which will run through 2021 and across most events of the IRONMAN Europe Series – also allows competitors to trial the very latest product before they commit to buying it, with athletes being able to take advantage of the agreement at races in many countries such as the UK, Ireland, France, Switzerland, Italy, Austria, Denmark and Sweden.

FBR has been renting top level bikes to athletes at the most important cycling events in France and Europe for many years. FBR is excited to now be working with triathletes at IRONMAN EUROPE events and offering them FBR’s unparalleled service’, said Jean-Michel Hurter, General Manager for France Bike Rental.

‘We are thrilled that IRONMAN EUROPE has chosen FBR as their bike rental partner and we are fully dedicated to giving IRONMAN triathletes the support they need to achieve incredible things,’ he added.

‘This is an agreement with athletes very much at the centre of our thoughts,’ said Peter Gallagher, Director of Global Partnerships for IRONMAN.

‘We know that lots of athletes want to race on their own bike, but the logistics of this means it can sometimes be difficult to achieve. The agreement with FBR will give athletes flexibility to not only race on the latest and most technologically-advanced product, but also provides peace-of-mind ahead of race day,’ he added.