http://www.cnn.com/2012/04/05/tech/gaming-gadgets/e-reader-survey-pew-gahran/index.html
-------------------------
Older news but some neat graphs: The recently released Consumer Attitudes Toward E-Book Reading study by the Book Industry Study Group (BISG) showed impressive growth in ereading. From October 2010 to August 2011, the ebook market share more than tripled. Also notable, readers are committing to the technology, with almost 50% of ereading consumers saying they would wait up to three months to read a new ebook from a favorite author rather than reading the same book immediately in print.

Interesting. I'm actually surprised that the percentage of US readers reading electronically isn't higher. It seems like almost everyone I know reads books either on an ereader or on their smartphone.

I've noticed that over past couple of years, pretty much every other attorney I know has gotten a Nook or a Kindle. Most courthouses and government buildings here won't let cellphones inside, so a lot of legal and law enforcement types bring ereaders for while they're waiting their turns.

Thanks Eliza, for posting these. As a librarian, I find this to be a fascinating topic, and a timely one._________________“The best words in the best order...the same shock of recognition and delight when someone's words swam up to meet a thought or name a picture.” ― Mary Stewart
http://www.goodreads.com/rubyjoneshttp://www.sweetrocket.wordpress.com

Interesting. I'm actually surprised that the percentage of US readers reading electronically isn't higher. It seems like almost everyone I know reads books either on an ereader or on their smartphone.

I've noticed that over past couple of years, pretty much every other attorney I know has gotten a Nook or a Kindle. Most courthouses and government buildings here won't let cellphones inside, so a lot of legal and law enforcement types bring ereaders for while they're waiting their turns.

The 20% figure for adults (of about 250 million people in the US, 18 yrs and up) means about 50 million are reading e-books, a sizable number. Education and income figure into the demographics, so I'm not surprised by your group.

We've also been in a substantial economic downturn, and no matter how you parse the 46 or 47% of people not paying federal income tax but still paying other taxes (the lowest income households, the elderly and young working families with children), I'm not surprised that e-readers may not be a priority for these groups. Just my take.

I thought this section from the Pew Report interesting too:
As for the most recent book people read:
48% bought it. Owners of e-book readers and tablets were much more likely than others to have bought it.
24% borrowed it from family, friends, or co-workers.
14% borrowed it from a library.
13% got it from another source.

I'm under 30 and after purchasing a new phone, I haven't touched my e-reader since. I like being able to read across different platforms (Kindle, Kobo, etc), and having the e-books zap directly to one device after purchase. And the size of my phone vs size of me e-Reader is key as well. Easier to read in bed or in the car on my phone because I just press the touchscreen and I can adjust the screen brightness and font size.

I have two e-readers and a smartphone, and I use them all three almost equally for reading (I'm a bit over 30, btw). However, I prefer the e-readers to the smartphone, and usually only use it when I'm stuck somewhere -- i.e. dentist office, between meetings, stuck in traffic._________________“The best words in the best order...the same shock of recognition and delight when someone's words swam up to meet a thought or name a picture.” ― Mary Stewart
http://www.goodreads.com/rubyjoneshttp://www.sweetrocket.wordpress.com

I'm in the 40-something category. I own an iPad, Kindle, Sony and iPhone. I use primarily the Kindle for reading. The Sony was what I had before getting a Kindle two years ago. I still use my Sony for what I've already purchased, but new purchases go to the Kindle. I don't read on the iPad (too heavy and too much glare), but oddly I can read just fine on my iPhone. I stopped taking my Kindle to work to read during breaks (one less item to lug around). I read on my iPhone now during work breaks (it's much more discreet, I can look like I'm busy when I'm actually sneak reading -- shhh! don't tell anyone!) and when running errands.

As for how eReaders have affected my reading selections...

I wasn't reading Romance before I got an eReader. Now I do. I wasn't taking as many chances reading unknown/untried authors. Now I do (especially if they are free or offered at bargain prices). I definitely read more books a year now that I have an eReader and from a wide variety of categories. Accessiblity, I think, is why. When I was only reading print books, I might read between 50 and 100 books per year. Since I've had an eReader, I've been reading around 200 books per year (granted, the books I read on my eReader probably are shorter, more for entertainment and less meaty reads in general). When I was young (teens, 20-something) I was pretty dependent on the library for my books, so that limited the selection I was exposed to back then. The downside these days is that there are just too many choices.

I am under thirty, but I definitely prefer my ereader to my cellphone. I will read books on my phone if I have nothing else, but I much prefer an e-ink screen to an LED one. And the size of my phone's screen just seems too small to comfortably read on- I have to turn the page pretty much constantly, which can be a bit annoying.

I'm in my 50s. I and my two siblings living in the same metropolitan area use 3 Sony Readers (950, 650 & T1) that I keep updated from my account, plus I have a Kindle Touch for a few ebooks I can't get anywhere else and a lot of free ebooks. None of us use smart-phones. After Jobs incited the Agency price-fixing, I won't buy any Apple products (my last Mac was retired many years ago).