It has been a pleasure to have Gerry as a partner on (a wide variety of) initiatives. His personal dedication and enthusiasm, his professional delivery and creativity made the almost undoable possible, a success and a pleasure.

”

Kathleen Z. Proctor

Sr. Market Administrator

BGE

The Works:

A DEMONSTRATION OF QUALITY

See how good your video can be with Director of Photography Chris Lewkovich (from The Discovery Channel) and Producer Gerry Hanlon. Altogether, we’ve garnered 36 nominations and awards that include Emmys, Clios, Addys and more.

THE BEAUTY OF FLIGHT, CAPTURED

This video for the Air Traffic Control Association premiered in Europe at a global gathering of the world's heavyweights in air traffic management. Created by HanlonVideoPartners.com, it's helping to reinforce and increase the association's membership daily via large-scale presentations and online. The soundtrack utilizes Killer Tracks, the music production company whose work was featured in the movie "Up," the Oscar winner for best animated feature for 2010.

SOLID BRAND BUILDING FOR ACME BRICK

Acme Brick is the nation’s leading brick manufacturer and a jewel in the crown of Warren Buffett’s Berkshire Hathaway empire. Who would have thought that making brick could be fascinating, dramatic and brand building at the same time? We did!

GLOBAL IMPACT FOR ARBITRON

The planet’s largest radio audience measurement service demands a high degree of quality and value. This brand-building, product-demonstrating high-impact video is helping to sell their services around the globe in dramatic fashion.

WELCOME ORIENTATION FOR INTERSTATE

Interstate is the nation’s largest manager of hotels and resorts. Here’s just one of the videos we recently completed for their human resources division, combining the heartfelt responses of their employees.

RECRUITING MAGIC FOR CRESTLINE

Another top-ten national leader in the hotel industry, Crestline Hotels and Resorts wanted to recruit college grads on campuses and online in a big way. This video launched their efforts and led to their recognition as a campus recruitment leader.

PRODUCT DEMO FOR UPS

Director of Photography Chris Lewkovich shot and edited this for UPS to demonstrate the value of holding it all in place. High-end graphics and judicious use of sound effects help tell the story convincingly without breaking the budget.

UNITED WAY’S BRILLIANT WAY TO SHINE

Gerry Hanlon wrote and co-produced this heartwarming video for United Way of Central Maryland. It was cited as “one of their most effective video efforts ever” by the organization's marketing director.

TUERK HOUSE BRINGS HOPE

Chris Lewkovich and Gerry Hanlon co-wrote and produced this warm tribute to the men and women who have been looked upon as the worst of society, but who have struggled back from the abyss with the help and care of Tuerk House.

SHORT FORM VIDEO THAT ROCKS

Mandated use of pre-existing footage determined what we had to work with, but the high-energy soundtrack and judicious to-the-point graphics helped us tell the story quickly with the enthusiasm every client deserves.

FAST ON OUR FEET

We developed this 90-second tradeshow booth pitch for the Interlocking Concrete Pavement Institute from existing footage, melded it into a complete show intended to promote the institute's brand and specific programs, and delivered it within 10 days of capturing the assignment.

DEFENDING THE NATION'S FOOD INDUSTRY

The International Food Information Council has become one of the premiere resources in the nation for promoting science-based information about the food Americans eat. They are in a constant battle to defend against scare tactics and sensationalist stories that have become easier to generate than ever. This short video we created for them — aided greatly by the music — was charged with getting their story out to their members in a way that reflected the seriousness and critical nature of their mission.

11 Must-Know Ways to Cut Video Expense

How can your organization tighten its belt without strangling all that you’ve built before? Get more from your investment, in your next video project. Here are some important guidelines in any economy.

11. When everyone else is zigging – zag.
Studies consistently show that organizations that continue to market in bad times end up with higher market share than those that pull back. Take a cue from Warren Buffett. Invest now and chances are you'll be better off in the long run.

10. Budget neither too high nor too low. Budget smart.
It's amazing how production companies can meet your needs when you're clear upfront about budget limitations. And your video partner can show you how with clever scripting and “workarounds.” All you need to start with is your budget commitment, much the same as you’d need to know your overall budget before you decide on what kind of house you’d want to buy. As a rule of thumb, typical costs for a professional video production range from $1500 to $2000 per finished minute.

9. Envision your result as a video marketing tool.
Your video has a power far beyond its ability to simply be seen. The inherent drama and potential of video to engage audiences can help bring any selling proposition to life. Marketers on television have known this for decades. Now it's affordable for organizations of all sizes.

8. Get buy-in at the highest levels.
You know how it can be. Nothing happens unless the big cheeses want it to, but lots of people can kill a project. Keep everyone in the loop who can potentially veer your video off course. This approach makes for a more complicated beginning, sure—but a far smoother finish.

7. Choose your video production partner wisely.
Are they just shooters or scriptwriters too? Are they marketing oriented? Can they help you sell the video up the chain of command? Do you like their work? Most importantly, do you like and trust them?

6. Accomplish more with less.
The customer is king, more than ever. While you may not get to visit the exotic location you were planning to, your video can still convey that impression. Video production companies have more tools at their disposal than ever to do just that—but you have to know to ask for them. And now you know!

5. Eliminate (or at least manage) scope-creep. Time is the most expensive element in your video production. Insist on an agreement in advance that your project will not exceed a certain price without your consent. And if you depend on a committee for approval, know when to say "no" to them as well, to maintain budget discipline and focus.

4. Remember that same-old same-old is just that.
It may feel safe to just hold your head down and keep hoping that the old solutions will work. But your organization’s brand is a dynamic living thing, or at least it should be. Simply putting more pressure on the sales staff or equipping them with the same old brochure can only go so far. Emotion and drama are what really sells. Big marketers know the power of video to do that compellingly.

3. Stay loose.
Successful videos are largely dependent on tight planning. Brilliant videos result from a combination of planning and a touch of genius. Leave room for last minute inspirations. They can make all the difference.

2. Leverage your video investment.
You've invested a lot of time and money developing your video. Make sure it's on your website and readily available for download. Or re-purpose it with some slick editing as a great new sales tool.

1. Begin with one small step.
While video production can appear daunting, a good production partner can keep everyone on track. As a first step, start the conversation with a prospective partner or two early on so you can feel more confident about how it will all get done.

There are plenty of other "to-do's" in making successful videos that we'd be happy to share with you. Get in touch when you're ready to do more.