Although the primary focus of Loyalty Apps is to get your customers returning more often and spending more money, here are 5 simple ways to get NEW CUSTOMERS as a result of your app:

1. STAND OUT FROM THE CROWD: create a buzz about your brand which makes it easier for customers to bring you up in conversations with friends: "Look at this app / message." They will be carrying around your mobile marketing materials 24/7 - you are involved in their smartphone addiction!

2. CHECK-IN / SHARE FEATURE: reward loyal customers who show that they've auto-posted your app link onto their own social media pages with a few taps. Are you doing enough to encourage digital word-of-mouth? Got any other mobile marketing ideas?

3. APP STORE / GOOGLE PLAY: Loyalty Apps get downloaded even if you don't promote them. Encourage those random downloaders to visit with a 'new customer' offer or amazing one-off limited-time app promotion, even if they do have to cross the pond to get there...

4. ALL MARKETING COMMUNICATIONS WITH AN APP STAND OUT MORE: not just mobile marketing...whether it's on flyers handed out to passers-by and local office buildings, or an eye-catching screenshot of your Loyalty App along with the App Store logo on your website and social media sites.

5. CREATE OFFERS FOR GROUPS VIA A PUSH NOTIFICATION:for example, "50% OFF between 2-5pm TODAY for groups of 4 or more" (who each must download the Loyalty App).