Huddersfield Town’s Commercial Director Sean Jarvis said they’ve gone for a ‘modern twist’ on how to feature the sponsor.

“The kit launch is a big day for many supporters, who are keen to see what the team will be running out in during the coming season.

“We’ve gone for a really modern twist on how we feature the famous Paddy Power logo. Paddy Power is a very forward-thinking, innovative company – that’s one of the main reasons that we’re so excited to work with them – the new ‘sash’ style logo is really eye-catching, and helps maintain our reputation as being innovators too.”

After the news of the launch and the sight of it sinking in, fans started researching the sponsorship rules and are now certain it’s another Paddy Power wind up.