Sure, professional athletes have a certain celebrity appeal, but can they really convince Americans to embrace a product that a growing number have already written off as a shit sandwich? But to really win hearts and minds … Hey! How about using the public schools to recruit their captive audience of students to the cause, and then set the kids loose to proselytize their families on the glories of Obamacare? That should work wonders.
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So public school teachers get paid taxpayer dollars to preach Obamacare to their co-workers and the students, so the kids will then go home and sing the glories of the health scheme to the same taxpayers who are funding the whole process. Everybody wins!

If this experiment in using the public schools as a medium for spreading the good news works out as school officials and health insurance exchange managers hope, expect more in the future.