Nik and I met when we were both presenting on a panel in London a few months back, and I loved what he had to say.
So much of what Nik and I had to say dovetailed together perfectly, and I immediately knew I needed to bag him for the podcast so you could all soak in some of his wisdom on all things internet, social media and influencer marketing too.

In this episode we talk about how Instagram and social media have evolved, and the role influencer marketing has had to play in that. Nik shares some great insight from his experiences of working with brands and agencies, and a heap of key lessons for anyone trying to grow an audience or create content for sales online.

Things we talk about in this episode:

The concept of an ‘enabler’ instead of an influencer, and what this means

The ‘Cereal-isation’ of Instagram, and copycat content

Content fatigue, and the real reasons that engagement is down on Instagram

The impact of Stories on Instagram engagement

The dangers of social media platforms’ search for continual growth

The future for content creators and influencer marketing

The evolution of influencer marketing

The impact of lacklustre or mediocre sponsored content

Why sponsored content gets less engagement across digital platforms

The importance of staying social on social media

What Brands and Influencers could/should do differently

Overheard at work… ‘Good influencers are ones who turn down brands which aren’t relevant – and push back on projects that aren’t right.’ 🙌