Since 1997, this site has been devoted to the scientific study and application of psychological influence:

persuasion

compliance

indoctrination

...and the fields which depend on successful influence for success:

marketing

politics & lobbying

public relations

social action campaigns

and many others which depend on voluntary human cooperation.

While persuasion has been studied as an art form since the beginning of history, the scientific investigation of influence can be traced to the mid-20th century. Since then, a burgeoning science of influence has flourished. If you're new to the field, see ourIntroduction to Influence for an overview. If you're an influence professional who'd like to harness the science of influence for your profession, see our Products & Services.