What Makes GaryVee Run?

I learn copywriting from many sources. And many people. Case in point…recently I started following Gary Vaynerchuk. His site headline “I day trade attention and build businesses”…a USP in 7 simple words…knocked me off my feet.

I accept the challenge of coming up with something half that good for my site.

In case you aren’t familiar with Gary Vaynerchuk, he came with his family from Belarus in the former USSR. Starting right after college he used his natural gift for building businesses to grow his father’s wine business from $3 million to $60 million in 5 years.

He’s the author of best sellers such as “Jab, Jab, Jab, Right Hook” and, his latest, “#Ask GaryVee”.

Today he runs his own digital agency VaynerMedia. He’s also an influential investor in companies like Twitter, Facebook and Uber, among many others.

His #AskGaryVee show on YouTube is where he answers business building questions from his followers.

His DailyVee show on YouTube draws thousands of views. A recent episode was about optimism and how there’s a general lack of it in the world today…but he also gives great insight into what makes GaryVee run. Check it out here: Gary Vaynerchuk – Hacking Optimism

The episode reminded me of exactly what appeals to me about Gary Vaynerchuk:

He talked about packaging your ideas in an investable vessel. It’s not enough to have a great idea. You have to know how to sell it to investors. What am I investing in – explain it in business terms. Example: you’re going to build a website and get traffic and sell ads? I can put up 20 percent. That’s how you make money.

He also said “document don’t create” – that’s how he tells the kids who follow him to produce 6 social media posts per day. Examples: Video everything then reuse parts of that for different social media platforms – interview people and get their stories. You can distribute or facilitate – you don’t have to put out your thoughts all the time.

Oh, and did I mention – he’s one of only a handful of people who are actually making money with social media?