Brief overview on the topic of lean startup, then we will move to one essential feature and framework, It is hands on so after a short introduction you will create something Change your place Take notes

Developed by Ash Maurya, Goal: to make a entrepreneur focused version (compared to the Business Model Canvas) Changed 4 Boxes (Key Activities and Key ressources) Customer Relationship (covered by the channels and Key Partners: Partnerships are important but should not be the starting ground of your business

7.
Lean Canvas
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1. Problem and Existing Alternatives
– What are the Top 3 Problems that you are solving?
– How are people solving the problems today?
2. Customer Segments and Early Adopters
– Who are your target customers?
– Out of these group who do you think are your first users (early Adopters)?

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Lean Canvas
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3. Unique Value Proposition (UVP)
• Why you are different and worth getting
attention
• What makes you standing out?
• What is the number one problem you are solving
and for whom?

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Lean Canvas
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4. Solution
• Top three features of your product
according to the problem you are
currently solving?
Example (Faranesh)
1. Persian language
2. Easy access
3. Focus on Beginners Level

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Lean Canvas
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6. Revenue Streams
– How are you going to make money? Not in three to five years but in 5 months?
– How much money with each revenue stream (What are the models, how much money per
customer)
7. Cost structure
– What are your upcoming operational costs? Not in three to five years but in the upcoming
months?
• Server, Salaries, software, advertising…….

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Lean Canvas
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8. Key Metrics
• The numbers that tell you how you are performing!
• Come up with three numbers.
Examples
Booked Sessions (Fullfekr)
Number of daily unique visitors (Botick)
Sold Items (EasyPaz, Limanza)

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Lean Canvas
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9. Unfair Advantage
• What do you have that others don’t have and cannot
easily copy or buy?
Examples:
• Patent
• Endorsement by a well known expert
• Insider Information
• A team with outstanding experience and knowledge

18.
Risks
Product Risks
Getting the product right
• Problem
Does your customer segment agree on
these problems?
Are there problems they have that you
haven’t thought of?
Are these problems significant enough to
make them change their behaviour?

19.
Risks
Product Risks
Getting the product right
• Unique Value Proposition
Which kind of product are people thinking
of, when you share your UVP with them?
Is this, what you want them to think?
Is there an easier/more direct way to
introduce your product?

20.
Risks
Product Risks
Getting the product right
• Solution
Are these the three most important features for
your customer segment?
Can you build them?
How long does it take to build them?
What is an easy way to test the features with
potential users?

21.
Risks
Product Risks
Getting the product right
• Key Metrics
Imagine you only have these numbers to measure
your success. Are they enough?
How long does it take you to get these numbers?

23.
Risks
Customer Risk
Building a path to customers
• Customer Segments
What could be other customer segments?
In the ideal case, how many customers do you think
are falling into these criteria
Is this the most promising customer segment?

24.
Risks
Customer Risk
Building a path to customers
• Early Adopters
Are these the MOST promising people to use your
product?
Why?
Who could be other early Adopters?

25.
Risks
Customer Risk
Building a path to customers
• Channels
How many people from your customer segment do
you think you can reach through these channels?
How fast can you build a good audience?
How are your competitors/similar businesses
abroad reaching their customers?

27.
Risks
Market Risk
Building a viable business
• Existing Alternatives
Who are your competitors and how successful are
they?
What makes you unique compared to your
competitors?
What are three things you could learn from them?
Who is doing sth. similar abroad?

28.
Risks
Market Risk
Building a viable business
• Revenue Streams
What are your revenue streams?
How long will an average customer use your service/
website?
What is the average revenue you make per
customer/year?
How many customers you assume you need to
break even?

29.
Risks
Market Risk
Building a viable business
• Cost structure
How are costs increasing with increasing
users/customers?
How is the relation between costs and
revenue?
How many users do you need to cover the
initial costs you have?

30.
Risks
Market Risk
Building a viable business
• Unfair Advantage
Over time, what do you think could become your
unfair advantage?

31.
Lean Canvas
Looking at this list, what are
the next three things you need
to start doing today?