“There’s a lot of training that we’ve done with our associates,” he tells KYW Newsradio. “The product has to be handled separately, the equipment has to be cleaned and sanitized separately.”

Dietz & Watson, the lunchmeat company, is stocking the gluten-free deli case. President Louis Eni says they make hundreds of products that have always been gluten-free.

“It’s just another component to a healthy lifestyle and to a healthy deli section,” he says.

And, there’s a selection of approved breads and condiments right below to help construct a sandwich that’s as mouth-watering as it is digestible for those with celiac disease.

Dennis Clark, with Acme parent company Supervalu, expects the idea to take off at more supermarkets.

“Right now, this is a big need for a lot of individuals that there’s no solution out there. Our goal is to be that solution — provide for them the food they want, the taste they want, at a price that’s affordable for them,” he said today.