13.
1. Have a PlanMeasurable Goals• Ask questions like: – How can I be sure my content is valuable? – What KPIs indicate good usability? – How will I know people are finding my content? – What measurement best shows how my content is being shared?Tweet @SEOcom questions – Hashtag #SEOwebinar

14.
1. Have a PlanTarget Audience• Ask questions like: – Does our branding/voice speak to the end user? – What is the end user’s goal? (usability) – Are the social networks our audience uses integrated into the website? (shareability)Tweet @SEOcom questions – Hashtag #SEOwebinar

15.
1. Have a PlanTarget Keywords• Ask questions like: – What phrases are our demographic most likely to search? (findability) – Does my use of these keywords on the page make sense? (valuable) – Are the ideal words used in my taxonomy? (usability/findability)Tweet @SEOcom questions – Hashtag #SEOwebinar