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Uber breaks Maple Leaf Sports & Entertainment campaign

Ride sharing company Uber Canada has signed a sponsorship agreement with Maple Leaf Sports & Entertainment of Toronto. For three years, Uber will be the official ride sharing service of all MLSE teams, as well as Scotiabank Arena and BMO Field. In addition, Uber Eats will be the official meal delivery service of the same teams and venues. Promotional activities tied to the sponsorship will take place through the NHL, NBA, MLS and CFL seasons. According to the company, this is the first time Uber and Uber Eats have engaged in a joint sponsorship.

"Partnering with Toronto's favourite sports teams reinforces our commitment to bringing ride sharing and meal delivery to sports fans everywhere in this great city," said Rob Khazzam, general manager of Uber Canada. "Ninety-nine percent of Raptors and Leafs fans commute in from across the GTA for game night so we want to make that experience seamless. For those fans who cheer on the team from home, we can make that experience more enjoyable too by delivering fan-favourite menu items. We look forward to being part of one of North America’s most exciting sports market for years to come."

As part of the sponsorship, Maple Leafs hockey player Nazem Kadri and Raptors basketball player Jonas Valanciunas will appear in a television campaign for Uber and Uber Eats that will break on Dec. 17 on Sportsnet. The ads will also run on a video billboard outside Scotiabank Arena. The executions will focus on how the two services can make it easier for consumers to enjoy an evening of sports.