Multimedia is any media and content that goes beyond the traditional printed or hand-produced material. Pictures, video, audio, and even computer animation are often used to enhance the storytelling process. And after all, whether writing a novel, capturing a history, or presenting a news article, it all really just boils down to storytelling. The first key, then, is to keep the story and the audience in mind. Choose the media that best fits the story and audience and half the work is done.