One of the Westborough Economic Development Committee's billboard slogans. (Photo/submitted)

Westborough – In order to attract new businesses and retain current ones, the Westborough Economic Development Committee (WEDC) has been proactive in using branding and marketing as important strategy tools by utilizing the digital billboards throughout Westborough.

Most recently, the WEDC has taken it to the streets by working with Clear Channel to advertise through the use of its digital billboards along Route 9. “Westborough Builds: 172 Active Commercial Building Permits,” “Westborough Learns: Top-rated school system,” and “Westborough Thrives: One of the 10 best towns to live” are just a few of them. The WEDC plans to add more over time.

The EDC has also developed a social media presence – visit the homepage at edc.town.westborough.ma.us; residents can also follow them on Twitter or “Like” them on Facebook to be kept up-to-date on developments within the Town.