+Post ads allow brands to take a piece of their public Google+ content and turn it into a display ad that runs across the Google Display Network.

I’m pretty pumped. This launch is very relevant to a few of our upcoming projects and we have very high hopes regarding the potential of these ads. Google’s robust integration capabilities and massive reach will allow these ads to powerfully promote social content (especially video content) and build relevant conversations across the web – not just on social media channels.