Report: Least nutritious cereals most marketed

October 26, 2009 10:26:19 AM PDT

October 26, 2009 --

A new report finds the least nutritious cereals are the most marketed at children. A new study by Yale University finds that the average American child sees more than 640 cereal ads each year. It also finds that the cereals most aggressively advertised toward children have 85 percent more sugar, 60 percent more sodium and 65 percent less fiber than those aimed at adults. Some cereal advertisers even have Web sites where children can play games promoting the cereal. The findings were being presented Monday at an annual meeting of the Obesity Society. To read more about the report visit www.cerealfacts.org