In a statement obtained by The Hollywood Reporter, Eyeworks USA founder Reinout Oerlemans said: "Eyeworks had been developing the Celebrity Splash format for years, confident that it would resonate in the family entertainment genre with audiences around the world.

"Now, coming off its huge and instantaneous success in Holland, with SBS believing in its potential based on the strength of the format, we are thrilled to have sold it to the US.

"This US format sale, coming just six weeks after its premiere in Holland, and on the heels of sales to the UK, France and Australia, represents the sale of the format into the world's most important television markets."

The ABC network is currently the home of a similar celebrity-based competition show, Dancing with the Stars, which recently premiered its 15th season, featuring past contestants including Kirstie Alley.