Food of the Future

Trident Seafoods

The driving force behind Trident is their belief that "Fish is the food of the future." Cole & Weber helped bring that mission to the world through a new brand platform built from the inside out. We also created their first-ever consumer campaign advocating the benefit of eating fish, centering around the line "Fish, for compliments." Because, hey, what can we say? We really like fish, too.