President Barack Obama’s former press secretary Robert Gibbs said Monday that the Republican National Committee’s autopsy report was like an attempt at repackaging a cereal box but not changing what’s inside.

“They’re approaching this as a marketing problem and that somehow if we change the color of the cereal box, that inside the cereal will taste much better and sell better,” Gibbs said on MSNBC’s ‘NOW with Alex Wagner’.

Earlier Monday, RNC leaders released a blistering report about what the GOP should do in order to expand their party following the 2012 election cycle. Part of that critique included having Republicans reaching out to voters in minority communities.

Gibbs said it’d be a tough sell.

“This is about having [Republicans] come into communities with a different message — that’s what’s going to be fundamentally hard,” Gibbs said on MSNBC. “Look, I took part in a really long, tough primary in 2007 and 2008 with Hillary Clinton. It went the distance, but it wasn’t a divisive ideological primary. It was about who was going to be the salesman against a never before African-American candidate and a never before female candidate at that level.”

He said that the 2008 Democratic primary debate between Obama and Clinton is different than the in-fighting currently happening within the GOP.

“These guys are having a very, very different [debate…]. This is fundamental and ideological and those are going to be deep splits and they’re going to be harder eventually to piece back together once we have a nominee,” he said.