'News of the World' is Dead ... Long Live 'News of the World'!

Does Rupert Murdoch, the News Corp CEO, intend to simply change his tabloid's title without addressing the alleged crimes?

In Shakespeare's Hamlet, the title character laments how
quickly his father's death was followed by his mother's betrothal. "The
funeral baked meats, did coldly furnish forth the marriage tables," he says. Similarly,
in Britain, the public may be concerned by how speedily the closure of Rupert
Murdoch's scandal-ridden tabloid, the News of the World, has been replaced by
celebrations over the launch of a new paper. Given Murdoch's wealth, however,
they probably won't need to reuse the baked meats.

It's like Watergate in reverse, but with Woodward and
Bernstein bribing the cops and then covering their tracks by deleting millions of emails

The News of the World, a tabloid appearing only on
Sunday, is Britain's biggest selling newspaper. In fact, with a circulation of
2.7 million, it easily outsells every American paper. But after 168 years, the
News of the World is running its last edition this weekend. Murdoch decided to
ax the paper after allegations that it bribed police officers for information,
lied to Parliament, and hacked into the voice mail messages of not only a murdered girl but also victims of a terrorist attack and soldiers killed in Afghanistan and
Iraq.

James Murdoch, the chairman of News International, said
that the News of the World was tarnished by "inhuman" editorial practices,
which were "without conscience or legitimate purpose."

It's like Watergate in reverse, but with Woodward and
Bernstein bribing the cops and then covering their tracks by deleting millions
of emails.

The web of malfeasance stretches to the highest levels of
government. Andy Coulson, a past editor of the News of the World, and recently
British Prime Minister David Cameron's director of communications, has just
been arrested by police. British journalist Peter Oborne believes the scandal
will permanently damage Cameron's reputation in the same way that the Iraq War
hurt Blair.

So what's the next move for Rupert Murdoch? The least
likely option is that he withdraws from the Sunday tabloid market. Tabloid
newspapers have an influence on British politics and culture that is far
greater than in the United States. In fact, British tabloids can seem a law
unto themselves, ferociously championing their favored political party at
election time. After the Conservatives emerged victorious in the 1992 election,
another Murdoch tabloid, The Sun, ran the headline: "It's the Sun Wot Won
It" -- and many agreed.

Murdoch will probably publish a new Sunday tabloid
soon, perhaps without even missing a week. At present, The Sun runs for six
days, and then like the divine, rests on Sunday. The end of the News of the
World creates a big commercial hole. Abhorring a vacuum, Murdoch may simply
turn The Sun into a seven-day-a-week operation.

But what to call it? The Sunday Sun would be an obvious
choice, but a local newspaper in Newcastle, England has already taken the name.
Here, we have an important clue. On July 5, just as the storm clouds were
gathering, someone registered a domain name: www.sunonsunday.co.uk. We shouldn't be surprised if it was an agent of the Murdoch empire.

The British Justice Minister Kenneth Clarke concluded that the closure of the News of the World was a cosmetic enterprise: "All
they're going to do is rebrand it." Meanwhile, the former Culture, Media and
Sport Secretary Ben Bradshaw, described the move as "a smokescreen" that failed
to deal with the alleged crimes.

Axing the News of the World was designed to amputate
the sickened limb and save the body. Seemingly dramatic action would help to
achieve Murdoch's bigger goal -- getting the British government to approve his
takeover of the highly profitable satellite television company BSkyB.

But if Murdoch simply changes the paper's title, while
keeping many of the same faces and practices, the public may conclude that
something is still rotten in the state of Britain.