The ads are shot on a shaky camera in two locations: Davenport, Iowa and Terre Haute, Indiana. In each, Ferrell does an ad hoc homage to the town in question, likening the town's fabric and spirit to that of Old Milwaukee beer.

"Will Ferrell approached Old Milwaukee about creating ads because he's a big fan of the brand," Metropoulus said. "He was interested in developing something unique and we gave him the freedom to pursue his creative vision and produce these spots with a local vibe."