Appoints Stephanie Grossman SVP to Drive Growth

SANTA MONICA, CA, Jul 30, 2013 (Marketwired via COMTEX) --
YieldMetrics, one of Silicon Beach's most promising startups, today
announced that it has rebranded as Adomic. The company also announced
Stephanie Grossman has joined its executive team as SVP, Business
Development, Sales and Marketing to guide the company's growth and
rebranding efforts.

Founders Gabe Gottlieb and Tom Lorimor are Microsoft alums who worked
together in Seattle before heading to the coastal tech space.
Stephanie Grossman earned her stripes as a senior executive with
Demand Media and Scripps Networks Interactive; she is also an
entrepreneur herself and founded Sidebar, one of the early entrants
in the mobile advertising space.

With its headquarters alongside neighboring giants Google, Microsoft,
Facebook and Hulu, Adomic has attracted stellar talent, well-known
investors, and big brand clients since its founding in 2011.
Profitable within its first year, the company recently moved its
headquarters to new digs in Santa Monica and attracted a "buzzy"
round of funding led by high profile LA investment firm Upfront
Ventures (formerly GRP Partners).

Adomic Addresses Transparency Concerns in Digital Advertising
Due to
the large and crowded ad market, brands are seeking deep transparency
at the campaign level, which is nearly impossible without working
with a company like Adomic. Large publishers are also challenged with
selling their ad inventory, both direct and indirect, at the highest
CPM. Adomic is committed to delivering a radical level of
transparency to all players within the digital advertising industry.
The company's PathSource (TM) technology opens the black box and
provides advertisers and their agencies, publishers and ad technology
providers with actionable insights that allow advertisers to invest
confidently, publishers to monetize effectively and all parties to
partner smarter. Demand for this insight is high, and Adomic is
seeing rapid adoption of its platform, particularly because of its
ability to analyze direct and indirect impressions.

At last week's OMMA RTB advertising conference, Gottlieb applied
Adomic's lens to the RTB space in his research keynote which
highlighted the rapid growth in the use of RTB and programmatic by
both brands and publishers. Of the top 1,000 brands online, over 70
percent are incorporating RTB into their media plans, and RTB
impressions have increased from 17 percent to 23 percent of plan on
average. That said, RTB is still underutilized by brands due in large
part to transparency concerns.

"We're still seeing advertisers concentrating their RTB budgets on
lower funnel and more transactional goals while reserving their brand
spending for traditional direct channels," said Gottlieb. "It is time
for more transparency in the market to get brands comfortable with
this maturing and efficient medium."

Leading agencies are using Adomic's platform to glean key insights
about their competitors' campaigns. One agency executive summed up
this benefit with a single question: "When, until now, have we had
the ability to provide our clients with real-time data about their
competitors in the plans we're presenting?"

"All constituents in the ecosystem are searching for transparency in
digital advertising as it relates to programmatic and other forms of
media buying and selling. Given her background, Stephanie is the
perfect person to lead the charge for us," said Gottlieb.

"Adomic is changing the landscape in digital advertising, and I'm
thrilled to be joining the incredibly talented founders of the
company and the passionate team they've brought together," said
Grossman.

About Adomic:
Adomic provides breakthrough transparency in digital
advertising. The company's patent-pending technology analyzes digital
advertising activity and delivers actionable intelligence to many of
the world's largest advertisers, agencies, publishers and ad tech
providers. Adomic's users have a unique competitive advantage:
real-time data covering more than 15,000 advertisers, 3,800
publishers, 120+ ad services, and 1.5 million creative executions.
Adomic is headquartered in Santa Monica, California. The company is
backed by Upfront Ventures and other leading funds. www.adomic.com

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