As an advertiser, I found that it got really expensive when I was vague with my creative/copy, so the more targeted I got, the more qualified traffic I got and my overall cost went down. It doesn't really affect my CPC, but I thought it should be noted.

I put up an ad in the credit repair niche at cpm pricing - my click thru is only .0012 - so very expensive even though I'm only paying 18 cents per thousand. Oh well... it's thru a $50 coupon so no harm done. Just have to cancel before they start charging my cc.

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