If you’re a marketer, or did some marketing in the past, you probably had to use some bad marketing tactics to get your boss off your back, to reach your quarter targets, or simply because you felt that everybody else was doing it.

Here’s what I mean by shady, aggressive, bad marketing:

promoting an online webinar with “only 50 seats available” to push people to subscribe

writing poor 300-word articles just to rank on Google with no consideration for people

using bots to automagically “engage” with people on Instagram and send automated direct messages on Twitter

using buzzwords that don’t make any sense and that have NO meaning (“best-in-class”, “client-focused”, “disruption”, etc…)

using cheap stock photos

following competitors every move instead of focusing on customers

using the latest hack to take advantage of a loophole that will be fixed in a week

interrupting people with huge popups or videos playing automatically

sending emails to a list that don’t give a shit about you

inviting people on LinkedIn just to spam them 10 minutes later

using your personal details against your will and sending to third-parties so you can be spammed in return

It’s funny because we don’t like to be treated this way by others but yet we do it ourselves. I don’t blame you. I used some of those tactics in the past.

Most of us are under pressure to deliver short-term results and please our boss.

The Internet puts a huge distance between us and the people we talk to.

I know that deep down you don’t like using bad marketing.

You’re not the only one.

From now on, let’s say enough is enough.

There’s a better way to do marketing:

We can treat people the way we’d like to be treated AND generate leads.

We can help them to solve their biggest problems WITHOUT being spammy.