Check out six key ways in which you can lessen wasted spend in AdWords.

Greg Longmuir's insight:

This is a pretty interesting article, what really surprises me are the comments afterwards. How is it so many people still don”t know about the Modified Broad Match? Read on and learn a thing or two about how manypeople are wasting money in AdWords

When you’re managing your business on social media, it’s essential that you equip yourself with the right tools to do the job.

While I’m a firm believer that 90 percent of Twitter is just showing up, simply being a presence isn’t enough unless you have the platforms and apps in place to effectively measure your ROI and maximise your social strategy.

This infographic from The Social Media Strategies Summit takes a closer look at 25 awesome social media tools your brand should be using.

"In this new world of Internet marketing, it's not about being "optimized," but being "easy to find." That sounds like a subtle difference, but it couldn't be more profound.

One has to do with page tags, keywords, and trying to manipulate incoming links; the other is about generating interesting ideas, starting discussions, and being a prominent voice in your market or industry. It's the difference between screaming nonsense through a microphone and having journalists come to you for an expert opinion.

This infographic sets out the 21 NEW rules of content marketing that every modern marketer should know. If you want to maintain a high search engine ranking and use content to keep targeted buyers coming to you, this is information you can't afford to skip".

Interesting where moms are spending their time. Game sites we knew were big fish in little ponds but it needs to be done correctly. Brands like J&J and Target etc. do well branding themselves. I just never knew of any immediate conversions from game sites. They offer a refuge from the busy schedule. Would have loved to know which health and fitness apps were the most popular.

Today, Google launched estimated cross-device conversions in AdWords. It’s the company’s first step in providing advertisers with conversion insights that reflect the real-world impact of their campaigns.

I guess you can never have enough curating, in this digital age anything that can keep you up to date and help visibility is worth a try. I like the way the simplify everything. I'm not sure but even with all this info I still may feel like I'm missing something and go to the individual sites anyway. But to see what the landscape looks like in a quick view Qwant is pretty cool.

I guess you can never have enough curating, in this digital age anything that can keep you up to date and help visibility is worth a try. I like the way the simplify everything. I'm not sure but even with all this info I still may feel like I'm missing something and go to the individual sites anyway. But to see what the landscape looks like in a quick view Qwant is pretty cool.

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.