BillMyParents Changes Name and Ticker to The SpendSmart Payments Company and "SSPC"

Strategic Growth Into New Demographics and Geographies Addresses Significant Opportunities

SAN DIEGO, CA--(Marketwire - Mar 4, 2013) - BillMyParents, Inc. (OTCQB: BMPI) (OTCQB: SSPC) today announced that effective February 15, 2013 the Company has changed its name to The SpendSmart Payments Company, Inc. and effective February 28, 2013 the Company's ticker symbol has changed to "SSPC". The name change is part of a larger repositioning and growth strategy to leverage the management expertise, technology and operations of the Company to address significant additional payment card market opportunities beyond the teen pre-paid segment.

"The SpendSmart Payments Company name more accurately reflects our ability and desire to serve a broader customer base driven by our company's core foundation of enabling responsible spending. Expanding beyond the teen segment, we intend to serve several under-penetrated demographics. We also intend to pursue opportunities in international markets," stated The SpendSmart Payments Company Chairman and Chief Executive Officer, Mike McCoy.

"It is clear to our Company that there are additional card products and distribution opportunities that our platform and experience position us to serve," McCoy added.

About The SpendSmart Payments Company
The SpendSmart Payments Company, Inc. (OTCQB: SSPC) -- Making Money Smarter -- is developing a number of payment solution options to serve the specific needs of a range of demographic groups both in the U.S. and internationally. The Company's payment card products include a card solution for parents who want to help their teens develop smart spending habits. This card is an instantly trackable, reloadable MasterCard prepaid card that lets parents and teens track spending in real time. Features include the ability to instantly lock, unlock and reload the card at any time; text alerts to parents and teens showing real-time transaction details with each purchase; and the freedom and security of a MasterCard prepaid card without the risk of overdrafts, accruing debt or affecting credit scores. The SpendSmart Payments Company provides parents with a modern way to help teach their teens financial responsibility, when it counts.

Certain statements contained in this press release are "forward-looking statements" within the meaning of federal securities laws, including, without limitation, anything relating or referring to future financial results and planned business activities. Such statements are inherently subject to risks and uncertainties, which include, without limitation, those in Company reports filed with the SEC. The Company can give no assurance that such expectations will prove correct. Future events and actual results could differ materially from those statements.