Started an ad campaign on Microsoft adCenter this morning. Aaron Wall from SEOBook.com posted a link to an excellent promo:code DM-2-1106 for $200 worth of ad spend for opening a new account. You are required to spend $5 bucks to get the account setup and then it's free marketing money!I found the setup straight forward and similar to Google's and more intuitive than a Yahoo SEM startup. With Google the ads start to run within the hour we will see how long the MS adCenter 'editorial review' process takes? I did run across one very interesting targeting features that Microsoft offers over Google. The following screen shot is the gender and age incremental targeting options:

The Microsoft adCenter keyword tool did not integrate as well with keyword list building as Google's AdWords. The interface to paste in keywords would only take 200 keywords?...there was another import feature yet to be researched. Below is a nice feature of the keyword generator that shows search volume by gender/age. There are also options to view search traffic volume by Wealth Index & Lifestyle! The wealth index showed approx. 25% unknown and Lifestyle had about 85% unknown data. There are no features to target market to these demographics ..yet?...
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My nearly extinct Winterstick Swallow Tail. Today's base at Brighton was only 32 inches, looks like the Swallow Tail will have to wait.... I do not plan on riding this board until there is 100inch plus on the ground with at least 1foot of fresh.
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I added a few SEO tools that I use to my links section. You should see more and more SEM (Search Engine Marketing) & SEO (Search Engine Optimization) related info posted on this site as I dive deeper into the wild west of on-line marketing!