On arriving at the site, you quickly and easily see a tab entitled Grab Bag Wisdom. Being naturally curious, you click through to that page, and see a book cover with brief description.

At this point you choose to: a) click-thru and get the book b) select a copy paragraph and photo to repurpose c) both a and b (It’s just an example, but feel free to get the book.) Your job now is to repackage the information and serve it up in bite-sized pieces. To repackage information you’ll want to add a sentence or two stating why this information is relevant to the reader. For example, “Discover tips to help enjoy life’s biggest challenges. Get Grab Bag Wisdom.” Now redeliver that message on a site other than your website. Try Facebook, Google+, LinkedIn, and Twitter. Remember Pinterest and Instagram as well. This 3-step process of Repurposing, Repackaging, and Redelivering content you’ve already created will go a long way towards telling your story, increasing brand awareness, and ultimately increasing your bottom line. Coming next, 30 places in your office social media content is hiding. Stay tuned! #LoquaciousLindee