In total, on-demand video watching now accounts for 43% of all weekly viewing time.

Consumers age 16-34 spend almost 2.5 hours more each week watching streamed on-demand user generated content (UGC) than do consumers age 35-69.

In contrast, consumers age 16-34 spend almost four hours less each week than consumers age 35-69 watching linear television.

Some 64% of consumers say at least once a week they use a mobile device to complement or supplement what they are watching on television—including looking up actors, checking ratings, posting comments on social media, and watching video content on multiple screens.

About the research: The report was based on data from a survey of 30,000 consumers age 16-69 in 24 markets.