I was thrilled to witness a number of inane teenagers attack Macklemore’s Instagram photo post of a shiny jacket declaring “49ERS SUCK.” While some of the comments supported the pro-Seahawks sentiment, most were bereft of much thought at all, summed up by emmypeach8: “#yourabitch #hater #judgementalrapper.” Or perhaps by mogalybearbeck, “OMG and I totally THOUGHT you were awesome…change of heart. officially, with this post!”
I notice that the comments adopt a cyclical repetition. A number of people threaten to unfollow Macklemore’s account. dtab22 and others declare that they are no longer fans. Fair-weather followers turn their backs, not on a man who has urinated on under-aged girls, but a person who has posted a picture of a jacket. A number of controversial slurs emerge. 49ers209 chimes in with, “U suck fag ur shehawks are going down u see!” Another commenter offers the confusing, “I hate the 49ers but you gotta love this jacket.”