Despite pressure from anti-gun groups such as Moms Demand Action and Mayors Against Illegal Guns, Facebook has announced they will not ban gun related pages and won’t even outright ban gun sales on the site between private parties.

Facebook did announce a series of education and enforcement policies they will begin implementing in the near future to better govern legal gun sales and prevent illegal ones.

Of course, the Moms and Mayors are declaring this a win for their side, despite the fact that Facebook isn’t really doing too much of anything.

The National Shooting Sports Foundation (NSSF) weighed in on the decision with an email to their members,

NSSF Statement on Facebook Firearms Policy

Facebook today acted to provide clarification to its policies on postings concerning firearms and agreed to provide educational messaging on its platform. We are in agreement that all applicable laws should be observed in the private transfer of firearms.

We would have welcomed the opportunity to provide our industry’s perspective, however, and regret that we were not consulted. Facebook’s clarification will not affect the lawful commerce in firearm and ammunition products for NSSF members and their customers.

As mentioned by the NSSF, shooting industry lobby and trade groups were not invited to Facebook’s discussion on gun sales.