The more you know about your audience and what interests them, the more intelligent your advertising and effective your communication. The intelligent treatment of big data provides audience insights based on the actual behaviours of advertisers’ best customers. This insight enables transformations in marketing strategy, media planning-buying, and creative strategy and messaging.

At Exponential, we help brands:

Validate

Reinforce their underlying assumptions

Surprise

Learn something they didn’t already know about their customers

Challenge

Answer their strategic marketing questions

Turn data into action

Everyone claims to have ‘BIG DATA’, but it is what you do with it that matters. Marketers need an easy way to turn data into information, insight and action. At Exponential, we provide advertisers with a uniquely powerful online advertising dataset for audience discovery and modelling.

Then by integrating an advertiser’s own data, we can identify the precise behaviours that correlate to campaign performance. We can then build and visualise the perfect audience model for any advertiser campaign, as well as plug that model directly into our ad-server so that you can buy what you learn.

A unique approach to audience modelling

Most audience models seek to describe the ideal user and then relax the targeting to make it fit more than the one user it successfully describes. Our audience insights, modelling and targeting – as visualised in Deep Dive – don’t work that way.

We instead look for the ideal behaviour – the activities and interests that most indicate a person will convert, regardless of what their profile may look like as a whole.

We build unique custom models for your campaign based on the behaviours we know are indicative of campaign performance.

Our audience models…

Are unique to each brand and every campaign

Are live and constantly evolving – users are added and removed from the model as they enter and exit different audience segments through their browsing activities

Efficiently target your online audience at scale

No matter the campaign objectives – brand awareness or direct response – we will work with advertisers to determine the optimal targeting parameters to achieve their campaign goals.

We enable advertisers to…

Identify relevant users that demonstrate behaviours that are indicative of campaign lift

Define the precise reach of a campaign for any given level of performance

Target users based on their interest and intentions directly across display, video and mobile with zero media-waste

We can find your perfect audience and enable you to reach them across display, video and mobile media, at global scale.