Your brand, our journalism

We develop and deliver high quality brand journalism for global clients that grows audiences, builds reputations and drives success.

Expertise

We take a data-driven approach to creative content. As a team of experienced journalists, editors and digital experts, we integrate intelligent analytics and marketing technology into high-quality content for high-end international corporate clients.

Approach

Our quality branded content has the audience at its heart; we develop cross-platform stories that prompt action and deliver results. Our rigorous standards ensure we precisely match the brand values and corporate messaging of our clients.

Results

Our use of machine-learning and cloud-based tools helps us create responsive content and flex and update our strategy as we analyse its success. Our intelligent online platforms enable us to manage and report instantly on content performance and outcomes.

Our Services

Strategy

We give a voice to your business, ensuring you are noticed and understood online. By analysing you, your customers and competitors we build targeted campaigns to drive engagement, sales and awareness.

Brand
journalism

As experienced journalists, we understand the power of storytelling to bring a fresh perspective to your brand. Making even complex ideas accessible, we create content worth reading, shaped around your values and needs.

Social
media

We produce high-quality social content tailored to your specific brand messages. This includes bespoke analysis of performance across platforms including Facebook, Twitter, Linkedin, Snapchat and Instagram.

Data
analytics

Our customised reporting and dashboards allow real time analysis of your content’s performance. Combining analytics with journalistic nous, we make it easy to assess the impact of your campaigns on business objectives.

Content
hub

A content hub unites your content and campaigns in a single destination. We can build a bespoke space where our dedicated editors create and curate the best content across all mediums to ensure your microsite pulls in your audience.

Our work

The World Economic Forum is a Geneva-based international institution committed to improving the state of the world. Each year the Forum hosts a high profile annual meeting in the Swiss town of Davos, attended by the world’s leaders, thinkers and innovators.
The vision for the Forum’s digital team is to be a source for innovative and engagi...

Informa is a leading business intelligence, academic publishing, knowledge and events group. Informa needed to find new ways to engage new audiences for FundForum Live, an annual global asset management event.
Formative Content recommended development of an interactive content hub for those attending the conference to share and learn, with ins...

PEI Media approached Formative Content to cover its Infrastructure Investor Global Summit event in Berlin. The Summit brings together the whole infrastructure ecosystem and is attended by more than 1,000 institutional investors and other members of the global infrastructure community.
Across the two days, attendees have the opportunity to be i...

Our work

Drumbeat content

A consistent flow of quality content

Keeping a consistent flow of high-quality content across multiple channels can be a challenge, but is vital to build an audience. We are masters at the art of maintaining engaging social channels populated with quality content. We monitor and analyse post performance, adjusting our strategy as we better understand its successes.

Event coverage

Amplifying your event through quality content

Our team of journalists and producers attend your event and provide on-site, rapid turnaround coverage. This includes short-form articles, blogs and videos, along with social media management and live tweeting. Post-event we produce reports, whitepapers and long-form journalistic material.

Video

Telling your story visually

Video is one of the most effective ways of getting your message across. With experience gained in the world’s leading news outlets including the BBC, ITV and the ABC we know how to make punchy, eye-catching videos that capture the essence of your business and deliver results on social media.

Latest from the blog

If ‘content is king’ then live events are the jewel in the crown – offering a priceless opportunity for brands to generate high volumes of content in a short space of time.
Live event coverage is in our DNA at Formative and we’re…

https://formativecontent.com/wp-content/uploads/2019/03/shutterstock_536617741.jpg33816011Kate Whitinghttps://formativecontent.com/wp-content/uploads/2017/09/LogoTop-1.pngKate Whiting2019-03-18 17:00:412019-03-19 09:57:34How to make the most of live events for content marketing

In February, three members of the Formative team became certified Mental Health First Aiders. We’d like to tell you a little about what that means to us, why we think it’s important, and what mental health first aid is all about.
Throw…

Facebook has announced its intention to integrate WhatsApp, Instagram and its Messenger app. While all three will remain as standalone apps, the services will be linked, so that you can send message across platforms.
The messaging…

Events

Contact us

Content Services Director

Andrew is an experienced and award-winning editor, strategist and content marketer specialising in business and finance. He has helped create and implement content campaigns for clients including RBS, Coutts, EY, Savills, Experian, St James’s Pace, RS Components and many more. As Content Services Director, Andrew is part of Formative Content’s senior leadership team with overall responsibility for the writing, video and social teams.

Finance Director

Mark is a Chartered Accountant with extensive experience in small to medium enterprise marketing agencies.

Mark oversees all financial aspects of the company, providing professionalism to procedures as well converting business intentions into structured plans.

He was previously Finance Director at PR and brand building agency, The Communications Store, for 13 years. There he worked alongside the agency’s founders to manage the growth from 15 staff to 150 staff.

Mark has two young children and loves skiing, watching cricket at Lords and supporting Liverpool FC.

Client Services Director

Stefanie is a highly experienced and performance-led client services lead, with over 15 years’ experience across both B2B and B2C sectors working with well-known finance, pharma, healthcare and B2B brands. She has expertise in delivering successful customer-centric engagement strategies across multi-channel platforms including social, web, email and print, as well as lead gen and lead nurturing campaign development. Stefanie is passionate about understanding how people act, how they buy, and how clients operate, and the role content plays in making connections with their audiences. In her spare time Stefanie is a keen runner, and enjoys theatre and immersive dining experiences.

Director, People & Operations

Erin is a senior human resources leader with a background in high tech and high growth companies. In every part of her practice, she subscribes to the #DisruptHR mentality and describes her human resources philosophy as “HR done differently.”

With a focus on innovation, business partnering, and always being solutions-oriented Erin is on an unwavering mission to create a culture and environment where employees thrive and become evangelists of the Formative employment brand. Her goal this year is to become one of the UK’s top employers.

Outside of the office, like any parent, family time is precious for Erin and her three children certainly keep her on her toes. But when she’s not playing Crazy Chef or kicking a football, you can find her indulging her foodie tendencies in the kitchen, training for the next triathlon or espousing ATP tour facts.

Account Manager

Rob has been a B2B journalist for over five years, starting his career at trade magazine Process Engineering, where he covered topics including cyber security, oil and gas exploration, and the Internet of Things.

Video Producer

Utam has been producing video content for over 5 years; planning and executing video campaigns for a range of clients. Some of the clients Utam has produced content for include EDF Energy, Ernst & Young, Hard Rock Café, Cummins and Newland Chase.

When he’s not producing videos Utam is either at the gym, on his PS4 or window shopping for things he really doesn’t need. He’s also a big fan of chicken wings, the spicier the better.

Will Rawlinson

Content Producer

Will is a social policy graduate from the University of York where he was part of a successful flagship radio show at university. During his time on the show, he created and edited podcasts for the demanding student audience.

He went on to work at Leading Britain’s Conversation radio and had his own radio show at local radio station Radio Jackie. He picked up the passion for writing when preparing scripts and blogs for his various shows. Will continues to put that passion for writing into practice in his role as Content Producer at Formative Content.

In his spare time, Will plays football, travels the world and searches for the next great podcast idea.

Office Manager

Caroline has a background in Customer Care for blue chip FMCG companies and more recently new build residential and commercial property. As the Office Manager at Formative Content she is responsible for the smooth running of the office, including travel arrangements, onboarding new members of the Formative team, HR and procurement.

When not keeping the office in check, Caroline enjoys road cycling and has a personal goal to cycle a hundred mile organised bike ride at least twice next year, in Birmingham and London.

Caroline has been lucky enough to live in the Czech Republic and Croatia and still enjoys foreign travel when family and work commitments permit.

Laura Nash

Content Producer

Laura joined the Formative Content team after graduating from the University of Reading having studied Film and Theatre. Laura discovered a passion for writing after scripting and directing a full-length play for her final year assessment.

The piece received the Tom Wild award for ‘best performance in drama’ for the year group and spurred Laura on to find a career in writing. Laura brings this creativity and passion into her work at Formative Content and makes sure all the work she does is of high quality.

In her spare time Laura enjoys watching films and catching up on the latest TV series.

Senior Writer

Adam has spent 29 years in newspaper, magazine, book, web and periodical publishing and has been making some kind of living out of writing for even longer. Adam spent 10 years editing special reports at the FT, where he edited the highly respected The Connected Business technology reports.

He also spent a decade at the old Times Educational Supplement, where he was deputy editor of TES Primary magazine and then an assistant editor on the TES Teacher supplement. Adam is also a film historian and previously wrote for Marvel Comics’ Hammer Horror Monthly and Shivers fantasy film magazine. Aside from movies, he likes walking, spending time with his family and trying to write the novel.

Senior Writer

Briony developed her editorial leadership skills by working as a senior journalist in the BBC newsroom for more than 15 years. Much of that time was spent as a producer and duty editor for Radio 4’s flagship Today programme, having begun her career as a writer for the BBC news website.

Her career highlights include being in charge of live broadcasts on Radio 4 the day after the UK voted to leave the EU and curating in-depth coverage of the global recession and the refugee crisis. Briony holds an MA in foreign languages from the University of Cambridge and is totally in love with the great outdoors (as long as her news feed is close to hand).

Content Marketing Executive

Bella has over 10 years experience working across all elements of on and offline marketing for a leading B2B professional services firm. Her experience combines running high profile campaigns and buyer programmes with digital strategy and delivery.

At Formative, Bella is our Content Marketing Executive, responsible for helping to drive our own inbound and outbound marketing activities.

Outside of the office, Bella runs her own nutritional coaching business, and loves to drag her long-suffering husband out for lengthy walks around the countryside.

Head of Marketing

Alex has over 20 years client and agency side marketing experience, working with businesses as diverse as Marks and Spencer, O2, Virgin Money, HBOS, The AA and RAC. She’s headed up acquisition, retention, CRM and more recently digital marketing teams, resulting in a deep all round knowledge of the marketing and sales environment.

At Formative Content, she’s consolidating all of that experience by heading up the Sales and Marketing Team, responsible for driving agency inbound marketing activity and ensuring it is closely aligned with achieving our sales targets.

Outside of Formative Content, she loves spending time with her young family, and in the few minutes she has to herself, playing tennis and socialising.

Content Producer

A graduate of the University of Birmingham with a degree in English with Creative Writing, Whitney has a keen interest in reading and writing short stories; skills that come in handy in her role as Content Producer at Formative Content.

In her spare time, Whitney can be found dreaming up ideas for her first novel, listening to music, scaring herself with a true crime podcast and indulging her inner Mary Berry with cakes and souffles.

Maryam Munir

Content Producer

After studying English Literature, Business Studies and Psychology at A-Level, Maryam went on to study NCTJ accredited Journalism at Brunel University London, a career choice she has been certain of since her time in secondary school.

Throughout her time at university, Maryam developed a stronger understanding of the world of journalism and will be putting her knowledge to use as a Content Producer.

In her spare time Maryam enjoys writing for her blog and watching movies.

Content Producer

Chinmay joined the Formative Content team after graduating from University College London with a History Degree.

He has a keen interest in writing and has worked as a student journalist and copywriter throughout his time at university. He puts his writing ability to good use at Formative Content, crafting compelling copy for his clients.

In his spare time, Chinmay enjoys reading, writing, making music and re-watching the same two TV shows on Netflix.

Account Manager

Sam’s love of film and books has always informed his love of writing. After graduating from the University of Winchester with a Bachelor’s degree in Creative Writing and Drama, he set off into the big wide world with a head full of ideas.

Sam loves being a part of the innovative, creative environment at Formative Content. His love of storytelling means that he is always striving to find the right words to captivate an audience.

In his spare time, Sam loves to read Stephen King books, write stage plays and put his Cineworld Unlimited card to good use.

Account Director

Joe is a multi-skilled Account Director for our range of international clients. He is experienced in live conference coverage, social media analytics and has a track record in producing high-quality, fast-turnaround written content. Day to day, Joe uses his keen eye for detail to ensure consistently high standards in everything Formative does.

In his spare time, Joe enjoys playing golf, watching rugby and being sarcastic.

Writer

As a foreign correspondent and journalist, including for the BBC and EuroNews, Catarina has written about everything from politics and economics, to healthcare and culture. She has had stones thrown at her in Northern Ireland, drunk whisky with Scottish nationalists in Aberdeen, eaten cakes with Woody Allen, and even been given a piglet by Portuguese farmers.

As a consultant, Catarina has worked on media strategy and digital communications with British police forces and local government. At the leading academic publisher Oxford University Press, she ran communications for large change programmes, such as digitisation.

Prior to this, Catarina was media relations manager at IHS Global Insight, where she media trained 100 economists and political analysts in the UK, France, and South Africa. She’s also run media training for CEOs and senior leaders in global companies.

Senior Producer

After almost a decade spent in newsrooms in Britain and Australia, including five years at the UK’s leading multimedia news agency the Press Association, she expanded into copywriting and social media.

Her articles have appeared in publications around the world including The Independent, The Sydney Morning Herald, The Irish Times, The Scotsman, Buenos Aires Herald, Yorkshire Evening Post, and MSN Travel UK.

Senior Writer

From interviewing a comic-book creator about his fight against ISIS, to reporting from a particularly tricky session at an international conference, Alex’s eye is always on the story.

Alex is one of our Senior Writers, and consistently gets great feedback from our clients for her “impressive coverage” of complex topics.

Day-to-day Alex produces fast-turnaround but thoughtful and engaging blogs for our international clients. She also regularly hops on a plane to report from conferences both in Europe and further afield. During livestream events, Alex can be found live-tweeting the latest soundbites.

Alex has had a long and varied journalism career, and before that was an analyst at Goldman Sachs International.

Senior Writer

Keith has nearly 20 years of experience as a national journalist at the BBC, ITN and the ABC and has worked extensively in the corporate sector. A highly skilled story teller, Keith has first class live reporting and filmmaking capabilities.

Whether making client video, writing blogs or live-tweeting an event, Keith brings a wealth of experience to any situation and can make sense of even the most intricate subject matter.

As the father of young twins, Keith’s main interests are sleeping and silence.

Account Director

A news journalist for the past 10 years, Callum joins the team from Money Saving Expert where he helped lead the news section of a personal finance site that commands 13 million subscribers. He’s your man if you’re in need of any money-saving tips.

Callum cut his teeth as a reporter in local newspapers – where he pounded the streets of Chester, Slough, and Grimsby in his hunt for the next big scoop – before moving on to B2B publishing where he spent five years covering the general insurance market.

Career highlights to date include winning back to back Headline Money awards, bagging the first interview with banking heavyweight Stephen Hester following his move to RSA, and getting under the skin of London 2012 Olympics leader Sebastian Coe.

Account Director

Charlotte has over a decade’s experience in business journalism across a number of sectors including legal and professional services, as well as the healthcare and global pharmaceutical industries.

From interviewing leaders of billion dollar businesses to writing and editing stories about innovative start-ups, she can turn her hand to most things and really enjoys getting her teeth into big projects.

She tries to offset her dark past studying pathology by working for various charities and is a major advocate of corporate responsibility. (You won’t find her running any charity marathons though.)

Account Director

Andrea has a 20 year track record in B2B communications. Previously a PR director, she has designed and led campaigns for some major technology players as well as helping many start-ups establish their reputations. Creating compelling content has been fundamental to all these campaigns, reflecting Andrea’s passion for writing – whether it’s business blogs, position papers, research reports or technical articles.

Andrea holds an M.A. in communication science and languages from Mainz University, Germany, and a Postgraduate Diploma in strategic marketing from the Chartered Institute of Marketing (CIM). She has achieved both CIM Chartered Marketer and CIPR Accredited Practitioner status. Bilingual in German and English, Andrea also speaks fluent French.

In her spare time, she enjoys her dance classes, horse-riding, popular science books, rock music and the odd sporty challenge – like an open water swim to raise funds for an education charity.

Executive Producer

Simon joined Formative Content after a long career in television news. He joined the BBC in 1994 as a junior producer before quickly progressing to the position of senior programme editor.

In 2006, Simon moved to Qatar where he was a senior member of the launch team at Al Jazeera English. As Executive Producer, Simon led the coverage of stories including the election of Barack Obama, the Arab Spring and the war in Syria.

In his spare time Simon flies drones (he’s a qualified pilot), sails his classic wooden boat (he’s a qualified sailor) and ferries his daughter all over the place (he’s not a qualified taxi driver but often feels like one).

Non Executive Director

A Psychology graduate of University College London, Neil spent 10 years ‘on the client side’ before joining Countrywide Communications (now Porter Novelli) as an account manager in 1982.

In 1993 he became Group MD and worked to develop and implement the ‘go global’ strategy which saw Countrywide merge with Porter Novelli in the US and ultimately become one of the top 3 International PR Groups with more than 100 offices across 50 countries.

Neil ‘retired’ from his post as CEO (EMEA) in April 2004.

Today, he trains future MDs on commercial management whilst sitting on a number of Boards as a ‘non-exec’. His book – Managing Professional Communications Agencies – is widely acclaimed and he has been honoured with Outstanding PR Professional of the Year from CIPR and with a Founding Fellowship of the PRCA.

Founder / CEO

Gay founded Formative in Sydney in 2010, working for clients including Ernst & Young, Bupa Health Foundation and KPMG.

A journalist for more than 20 years, Gay worked as Managing Editor for both Channel 4 News and Channel 5 News in the UK; she’s an adept corporate communicator with client experience on location across Europe, Asia and the Middle East.

Gay, who has an MBA from Warwick Business School, has trained senior global executives and communications teams in crisis response, social media strategy & content development across Australia & Europe. Her consultancy clients include the ABC, Maersk Oil, AMP Bank (Australia), Australian Human Rights’ Association & the Australian Red Cross.

Managing Director

Paul is an accomplished digital strategist with extensive experience managing corporate reputation and brand through the strategic use of digital content and social media. He drives the day-to-day content production in Formative‘s busy client newsroom.

For over a decade, Paul worked as a senior journalist at the BBC, ITN and the ABC in Australia where he was a key member of the team that launched the corporation’s 24-hour news channel. He also ran the team of journalists producing content across the corporation’s radio, television and digital platforms.

At Formative, Paul has a strong record of turning client vision into content reality. When not creating outstanding content or spending time with his young twins, Paul enjoys rambling and box sets.