Walmart gives Twinkies fans sweet sneak peek

July 12, 2013

Twinkies fans devastated by the news that their Hostess snack cake was to be no more have been waiting for its comeback Monday, July 15. Walmart wants those folks to know that they don't need to wait until Monday to treat themselves.

“Twinkies Watch” is officially on at the retailer. Starting today, the new Hostess Twinkies will be available at select Walmart stores nationwide. All domestic U.S. stores will be fully stocked by 12:01 a.m. Sunday, July 14, and stores in Hawaii and Alaska in the coming weeks.

Twinkies enthusiasts can get first dibs on the first-run batch of Twinkies with collectible packaging, available exclusively at Walmart.

The retailer plans to replenish its stock of Hostess Twinkies consistently after July 14 to meet customer demand.

INSIGHTS

SPECIAL REPORTS

Retailer Today’s Best Retailers to Work With special report is now available. We surveyed more than 330 supplier company representatives for this first-of-its-kind research project, and the results are fascinating. Suppliers shared their views about major industry issues and perceptions of the business practices of top trading partners in the areas of leadership, strategy, collaboration and execution.