Archive for June, 2009

I just finished reading a very interesting article/story written by Marcus Watkins, who is the creator of PodTrapper. The article discusses his experiences and lessons learned in developing, pricing, marketing and selling his first mobile application on the BlackBerry platform. It was published June 22, 2009; so it’s still recent and very relevant.

Some BlackBerry developers (and outside observers) have recognized that there are some kinks in the process of getting onto BlackBerry App World. Kevin Talbot, co-manager of the BlackBerry Partners Fund, identifies some key issues plaguing BlackBerry App World and invites developers and others to comment and add their thoughts about what RIM can do to fix App World.

No doubt there is some excitement going on at the WWDC. So far (and I will do my best to keep updating this post) this is the list of notable feature upgrades they have made to the iPhone OS 3.0:

iPhone OS 3.03.0 Software is FREE for all iPhone owners and $9.95 for touch owners (and available on June 17th)

New Business Models (entrepreneurs, take notice) – In-Application Billing! Finally!!!Push Notifications!Cut/copy/paste. Works across all appsTethering is now supported.MMS now available.Want to undo? Just shake the phone.Adding Spotlight: now search across your entire phone, apps and details within apps!iTunes: Rent and purchase movies right from the phone!iTunesU now also on phone.HTML5 support in Mobile Safari. Javascript 3X faster.AutofillUsers can play your own music (from your library) inside applicationsYou can also send a “remote wipe” command to wipe your data remotely! (with MobileMe)Login and it will show you a map of where your phone is located! (with MobileMe)

iPhone 3GS“s” stands for “speed”Up to 3 times faster than the 3g modeliPhone 3GS has a new camera (3.2 megapixel)Video capturing is now possible on the iPhone 3GS!30 frames per second with auto focus, exposure control, and more

Oh … and either iPhone 3.0 can show you real-time health information (with proper accessories, of course):

Viral marketing can be a huge asset to the launch and sustained growth and success of any product or business.

I am in the process of creating a whitepaper that brings in proven strategies as well as specific case studies of successful viral marketing efforts. The whitepaper will also cover more specific strategies centered around mobile App Stores and effective utilization of Facebook Connect and Facebook application pages. Lastly, it will contain a bible of social media strategies.

I kindly ask all of you to share any viral strategies that you have used to-date, along with key dates and timelines, screenshots, verbiage used in messaging, and key metrics (user growth, #downloads, etc…) achieved from the strategy.

Please leave comments below, or DM/@ me on Twitter with links to your story, my username is @jsookman. I will be tracking posts with the #UbiquitousVC hashtag, so please use it!