Early stage companies have great ideas but have longer sales cycle because the Founders do not come in with a formal sales background. Balaji Founded (www.firstfewcustomers.com) , a knowledge platform to demystify startup selling.

Balaji interviews founders and publishes the sales secrets of their early days on how they got their First Few Customers in spite of not having a product, customers, funding and they not being a sales person themselves. The platform has more than 150 interviews published so far.