Lawrence students win 'The Pitch' contest

Lawrence University students Mattias Soederqvist, Felix Henriksson and Ryan Eardley took the first-place prize at The Pitch for their venture idea, Tracr. The students took home $10,000 cash, in addition to in-kind business expertise valued at $15,000 to help launch the new endeavor.

The first-ever northeast Wisconsin regional college business pitch competition was held last week at the Fox Cities Stadium, sponsored by The Fox Connection.

“Competition was tough. All eight teams impressed us with their brilliant ideas and presented them with great passion and professionalism,” said Mike Daniels, CEO of Nicolet Bank, who was one of the contest judges. “In the end, the Lawrence University student team edged out.”

In second place was Abbie Merrill from University of Wisconsin-Oshkosh with In Our Hands, a political application enabling users to comment on upcoming legislation.

The Fox Connection is a collaboration of academic institutions in northeast Wisconsin to enhance entrepreneurial education and opportunity for students. The organization was initiated by local business leaders and representatives from four founding universities: Lawrence University, St. Norbert College, University of Wisconsin-Oshkosh and University of Wisconsin-Green Bay.

For more information, visit foxconnection.org.

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