Business

P&G and taembe.com improving orphans' lives

Released at: 14:10, 23/03/2015

$5,000 raised worldwide by taembe.com matched by P&G.

by Thu Hoang

Procter & Gamble (P&G), the owner of the Pampers diaper brand, has recently worked on a successful corporate social responsibility campaign to improve the lives of orphans in Vietnam. Pampers has generously matched donations raised by taembe.com to assist needy orphanages in and around Ho Chi Minh City. taembe.com, Vietnam's largest online baby products store, raised $5,000 from donors from around the world.

The campaign was started as a "Secret Santa" drive organized by taembe.com for the Christmas holidays and was extended to continue until Tet in mid-February. "Pampers is dedicated to improving the lives of all Vietnamese youngsters," Mr. Sanjay Verma, Country Sales Head of Procter & Gamble in Vietnam said of his company's role in the campaign. Diapers, toys, and other essentials were stacked from floor to ceiling in four local orphanages - Mai Am Hoa Hong, Tam Hue, Dieu Giac Pagoda, and Tam Binh - thanks to Pampers and taembe.com. Tam Binh Orphanage was where Angelina Jolie and Brad Pitt adopted their son, Pax, in 2007.

Mr. Don Phan founded taembe.com after shopping for groceries with his wife. They noticed a young mother struggling to drive a motorbike while holding her baby and large packs of diapers. The idea for a diaper delivery service was born. The company's motto is "Making Mom's Life Easier".

taembe.com has just set up the voucher code, "VET", for VET readers in Ho Chi Minh City. Readers will receive a VND20,000 ($0.93) discount on orders of more than VND200,000 ($9.3) at the online store. The code is valid until June 30.