Equipment Highlights

"Welcome to Switzerland," a man in a white lab coat says as we near a door marked "R & D: Employees Only." Opposite this door, a guy is driving golf balls into a net about 10 feet in front of him. Off to his side, another man in a white lab coat is monitoring his progress on a computer screen, analyzing ball spin, launch angle, and a variety of other numbers and graphs. "We're a non-biased facility; we don't care what you play with," says John German, Supervisor of Fitter Operations for Hot Stix, a Scottsdale, Arizona-based golf lab that looks more like the set of CSI. ... More