Content Guidelines

These guidelines create a readable, informative, consistent style
that lets you effectively communicate with the public.

Be considerate and aware of how your information is used:

Remember people plan their schedules around this information

If you reschedule or cancel an event that has been posted for
a while or that is coming up very soon, rather than deleting the event,
change the event title and description by adding RESCHEDULED or CANCELED

The information:

Must be true and accurate

Must be legal

Must be permissible to make publicly available

Must not be confidential

Must not be pornographic nor ethnic inflammatory

Do not be sloppy

Use proper spelling

Use proper capitalization

Use proper punctuation

Do not capitalize entire words

Do not use all lower case

Do not use all upper case

Do not use exclamation points

Do not use quotes, except around a title or quote

Do not use special characters to draw attention, like * and #

Do not hype your information

Do not use hyperbole

Do not use words like greatest and best

Do not exaggerate

Be informative

Set expectations

List who, what, when, where and how much

List what is included

List activities

List give-aways

Do sell your event

Be descriptive, ie. lavish buffet

Be fun, educational, meaningful, friendly

Put your event in the best light

Make people want to go

Be stimulating

Be brief

Less is more

When in doubt, leave out

Sentence fragments are fine

Write "by" instead of "hosted by"

Write "with" instead of "including"

Write "lunch at" instead of "have lunch at"

Write "includes" instead of "price includes"

Write "visit" instead of "enjoy a visit" or "join us to visit"

Write "celebrated" instead of "one of the most celebrated"

Write "picnicking" instead of "with recreational opportunities such as picnicking"