A respected pro-family organization announced a boycott of Starbucks coffee. The group, which supports legal protection for traditional marriage, launched the "Dump Starbucks" campaign after a national board meeting in which the Seattle-based coffee company mentioned support for same-sex marriage as a core value of the company. Some Christians are wondering whether we ought to join in the boycott. I say no.

It's not that I'm saying a boycott in and of itself is always evil or wrong. It's just that, in this case (and in many like it) a boycott exposes us to all of our worst tendencies. Christians are tempted, again and again, to fight like the devil to please the Lord.

A boycott is a display of power, particularly of economic power. The boycott shows a corporation (or government or service provider) that the aggrieved party can hurt the company, by depriving it of revenue. The boycott, if it's successful, eventually causes the powers-that-be to yield, conceding that they need the money of the boycott participants more than they need whatever cause they were supporting. It is a contest of who has more buying power, and thus is of more value to the company. We lose that argument.

The argument behind a boycott assumes that the "rightness" of a marriage definition is constituted by a majority with power. Isn't that precisely what we're arguing against? Our beliefs about marriage aren't the way they are because we are in a majority. As a matter of fact, we must concede that we are in a tiny minority in contemporary American society, if we define marriage the way the Bible does, as a sexually-exclusive, permanent one-flesh union.

Moreover, is this kind of economic power context really how we're going to engage our neighbors with a discussion about the meaning and mystery of marriage? Do such measures actually persuade at the level such decisions are actually made: the moral imagination? I doubt it.

I'm all for protecting marriage in law and in culture, and I'm for that partly because I believe it is necessary for human flourishing for all people, believers and non-believers alike. But there's a way to do so that recognizes the resilience of marriage as a creation institution and that rests in the sovereignty of God over his universe.

Those who are scared of losing something are those who seem frantic or shrill or outraged. Those who are fearful resort to Gentile tactics of lording over others with political majorities or economic power. The winners, on the other hand, are able to take a longer view. We're able to grieve when our neighbors seek to copy marriage without the most basic thing that makes marriage work: the mystery of male and female as one-flesh.

But we don't persuade our neighbors by mimicking their angry power-protests. We persuade them by holding fast to the gospel, by explaining our increasingly odd view of marriage, and by serving the world and our neighbors around us, as our Lord does, with a towel and a foot-bucket.

We won't win this argument by bringing corporations to the ground in surrender. We'll engage this argument, first of all, by prompting our friends and neighbors to wonder why we don't divorce each other, and why we don't split up when a spouse loses his job or loses her health. We'll engage this argument when we have a more exalted, and more mysterious, view of sexuality than those who see human persons as animals or machines. And, most of all, we'll engage this argument when we proclaim the meaning behind marriage: the covenant union of Christ and his church.

Fear can lead us to cower and to hide a view of marriage that seems archaic and antiquated. That's why so many evangelical Christians have already surrendered, in their own lives, on such questions as round-the-clock daycare or a therapeutic view of divorce. But fear can also lead us to a kind of enraged impotence, where our boycotts and campaigns are really just one more way of saying, "I'm important; listen to me." Marriage is too important for that.

A Roman governor thought Jesus was weak when he refused to use imperial means of resistance. But Jesus' refusal to fight meant just the opposite of what Pilate assumed. "If my kingdom were of this world, my servants would have been fighting," Jesus said (Jn. 18:36).

Let others fight Mammon with Mammon. Let's struggle against principalities and powers with the One thing they fear: a word of faithful witness that doesn't blink before power, but doesn't seek to imitate it either. With the confidence of those who have been vindicated by the resurrection of Christ, we don't need to be vindicated by the culture. That ought to free us to speak openly about what we believe, but with the gentleness of those who have nothing to prove. Let's not boycott our neighbors. Let's not picket or scream or bellow. Let's offer a cup of cold water, or maybe even a grande skinny vanilla latte, in Jesus' name.

Dr. Russell D. Moore is the Dean of the School of Theology and Senior Vice-President for Academic Administration at The Southern Baptist Theological Seminary in Louisville, Kentucky. He also serves as a preaching pastor at Highview Baptist Church, where he ministers weekly at the congregation's Fegenbush location. Dr. Moore is the author of The Kingdom of Christ and Adopted for Life.

Moore accuses Christians who would participate in a boycott of Starbucks as, “exposing our worst tendencies..”, and of, “fighting like the devil to please the Lord.” I suggest that Dr. Moore feels this way because he does not understand the total motivation for doing a boycott.

A boycott, in Dr. Moore’s understanding, is nothing more than a battle of economic power. He sees using the tool of a boycott as a way of simply hurting the company economically as a method of bullying them into adopting “our” view. If we can muscle them with enough economic power to force them to stop what they’re doing, that makes us the majority. So we are forcing them to adopt our “majority” view. That’s his first mistake. He says that, “a boycott assumes that the rightness of a marriage definition is constituted by a majority with power .”, since we are hammering that point away as the only right way to believe by our attempt to hurt them by our place in the “supposed” majority with economic power.

I will concede that if we were to boycott, we would be using the tool of economic strength to make a point. But not the point that Dr. Moore says we are trying to make.

I see a greater good that is done toward the members of the Christian community through the information and execution of a boycott. And that greater good is far more desirable than “hurting the company.” As a Christian, I shouldn’t have the desire to “hurt (a) company” with a boycott or anything else. As a follower of God’s Word, I am to do good to those who despise me and I’m to love my enemies. A desire to simply “hurt” a company would be undesirable as a Christian.

However, I see the greater good as informing Christian consumers about trying to do something better with their economic “power” than to enable a company with the power to accomplish something that we Christians would disagree with.

We all lament the distasteful and sometimes even ungodly way our tax dollars are spent. None of us would want our tax dollars to be used to pay for abortions. But what can you do about tax appropriation other than use the fear of the ballot box to either elect someone else or motivate currently elected officials to do differently? But that is exactly what we do and how we do it. And it is right to do so! That’s the same kind of “muscle” in a boycott.
A boycott gives the consumer the personal power they could never exercise with their taxes; the ability to control the influence of their financial power!

If I am a believer in the biblical definition and symbolism of traditional/natural marriage, then I don’t want any of my money to help pay for the promotion and legalization of same-sex marriage! IF a company is using their profits from retail sales to promote an ungodly ideal, then it is a great benefit to me to know about it! Why? So I can give my financial resources to someone else who won’t use my dollars to promote and support ungodly causes!

I have no problem with people wanting to boycott businesses. Unfortunately, nearly all of corporate America is tied in with political correctness and socialism.

My own pet peeve is the deluge of “holiday” ads at Christmastime. These ads actively substitute the word “holiday” for Christmas, repeating it over and over and over. The redundancy is appalling. It’s in your face. But they all do it now. I mute the ads during football for over a month. If I want to boycott, there is almost no one to buy gifts from.

Agreed...you don’t need Starbucks. Christians must start acting in unison as a matter of self protection. The progressives (socialists and communists) are coming after us. For awhile they will attempt to legally drive us to fight civil lawsuits...but shortly...the Christian recognition of sin will be established to be a violation of civil rights “law”.

In the old USSR Christians could be locked up in mental wards because of their “delusions”. You know...things like belief in Christ.

Don’t think it won’t happen here...in small and large ways it’s already begun.

The Starbucks and Hollywood stars who mock and marginalize us must be made to pay.

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