Singer Is Now Selling a $41,000 Watch

You know Singer Vehicle Design for its incredible "reimagined" Porsche 911s, but now, the company is getting into the watch game. Its first watch, the Track 1, is a totally wacky chronograph that's unlike any other watch on the market.

At a very quick glance, the Singer Track 1 looks like a conventional watch, but there's actually a lot more going on here. As , it's one of only two watches to use the AgenGraphe automatic chronograph movement that actually puts the time of the day on the outside of the watch, with stopwatch functions moved to the center.

Singer Reimagined

So as pictured above, the watch reads the time as being 10:10–the two outer discs rotate, with the orange index at the bottom indicating the time. The three hands in the center measure hours, minutes, and seconds when engaged by the start/stop pusher on the top right of the case, and there's more weirdness there too.

A typical chronograph measures 12 to 24 hours, but the Singer Track 1 can measure 60 hours. As pictured at the top, the chronograph is reading seven hours, 43 minutes, and 26 seconds.

We know, it took us quite a long time to figure all this out too. If you really want to be confused, Hodinkee has . It'll fry your brain. Suffice to say, this watch isn't like anything else on the market.

Singer Reimagined

This automatic movement also offers a 60-hour power reserve–meaning you can put it away for five days before it'll need to be rewound–and a display case at the back, so you can see all the mechanical bits.

This movement, designed by Swiss watchmaker Jean-Marc Wiederrecht, apparently took 10 years to develop, and it looks wildly complex to build. It's also the reason why the Singer Track 1 is so expensive.

Singer Reimagined

Visually, the Singer Track 1 borrows from chronographs of the 1960s and 1970s with its brushed titanium, tonneau-shaped case, and its orange accents. The hands are a tribute to the orange needles you'd find in an early 911's gauges, while the two pushers on opposite sides of the case are designed to evoke a stopwatch from the same period. There's also a tachymeter scale so you can measure speed.

The overall appearance certainly matches the vibe evoked by Singer's reimagined 911s, though I don't think the watch's looks live up to those cars. Or its genuinely fascinating mechanics.

Singer Reimagined

Regardless, Singer will probably have no trouble selling the 50 "Launch Edition" pieces it plans on making. Even with its cost of 39,800 Swiss Francs (~$41,000)

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