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About Me

Senior Art Director. Graduated from China Academy of Art in 2012. Started off as VI & interactive designer, as well as illustrator. Quickly formed an unique design style. Joined Y&R Beijing in early 2013. Serving Dell & Li Ning as SAD till present.Other than these two major clients, I had also been lucky enough t… Read More

Senior Art Director. Graduated from China Academy of Art in 2012. Started off as VI & interactive designer, as well as illustrator. Quickly formed an unique design style. Joined Y&R Beijing in early 2013. Serving Dell & Li Ning as SAD till present.Other than these two major clients, I had also been lucky enough to have the opportunity to help UNICEF, WWF and Penguin Books in various of projects which also helped me winging some awards here and there (1 Cannes Silver, 1 Cannes Bronze, 1 ADC Gold). In terms of personal style, I prefer simple even a childish-like simplicity, especially in my illustrations. Everything, no matter how crazy or complicated the subject is, will become clearer yet more powerful when you perceive it as simple as it really is. After all, no mater how unspeakable the feeling is, all we have to do is to cry out loud.Read Less