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1. A better design
One of the major improvements to both Internet Explorer and Firefox has been better designs. Both browsers feature a slimmed-down interface that will likely appeal to more users. But Firefox 4’s design is a little bit better. It looks somewhat similar to Opera 11 and delivers much better menu designs. A change to how tabs are displayed—on top by default—is also a welcome addition. One can easily go on about all the changes made to Firefox 4, but suffice it to say that its interface tops Internet Explorer 9 in usability and aesthetic appeal.

2. Stability
Microsoft has said time and again that Internet Explorer 9 is the most stable browser it has released yet. And that’s certainly the case. But so far, Firefox 4 seems to be a tad more stable. One of the key reasons for that is the browser’s ability to continue working, even though plug-ins, like Flash, QuickTime, or Microsoft’s Silverlight fail. Does that mean Firefox will never crash? Of course not, but in my testing to this point, it has proven more stable than Internet Explorer 9.

3. Multi-platform support
Considering there is a growing number of Mac OS X users out there, those folks should know that Firefox 4, unlike Internet Explorer 9, supports their favored operating system. Mozilla’s browser also works with Linux. Perhaps most importantly, Firefox works with Windows XP. Internet Explorer 9, on the other hand, only works with Windows Vista and Windows 7. That’s a huge issue for Microsoft, considering XP still is used by the majority of PC users—about 55 percent—around the world. And it’s another win for Firefox 4.

4. Microsoft’s brand problems
One of the biggest issues Microsoft faces right now is that it’s trying to overcome its failures in past versions of Internet Explorer. There are still millions of people around the globe that don’t trust that Microsoft’s browser can be secure and stable. Mozilla, on the other hand, doesn’t face that identity crisis. Thus it doesn’t necessarily need to worry about its brand affecting its decisions when it comes to adding or removing features. If users don’t trust Microsoft’s ability to keep its browser secure and they’re looking for other options, they should go with Firefox 4.

5. There’s no speed advantage
When Microsoft launched Internet Explorer 9, the company was touting the speed of its browser. Now just about everyone who tries it would agree that the new software loads Web pages extremely quickly. But so does Firefox 4. In most cases, the two browsers were evenly matched, in my testing. In other cases, one bested the other, depending on the site. Overall, though, Internet Explorer 9 and Firefox 4 seem to be in a practical dead heat when it comes to page-loading times. And considering all the other advantages Firefox 4 offers, a tie shouldn’t be enough for someone to opt for Internet Explorer 9.

6. Security is a going concern
Microsoft did an outstanding job bolstering the security of Internet Explorer 9. It did so by protecting users against “socially engineered attacks,” browser-focused malware attacks, and flaws on Web sites. But Internet Explorer 9 has only been in use for a limited amount of time. And so far, not enough people have downloaded it to truly determine how secure it really is. Does that mean it will be proven insecure? Not a chance. It might be one of the more secure browsers ever launched. But given Microsoft’s history with security problems, and considering the browser has yet to be fully tested by malicious hackers in the wild, waiting to see how well Microsoft secured Internet Explorer 9 might be a good idea.

7. Add-ons have always been Firefox’s strong suit
According to Mozilla, Firefox 4 supports more than 200,000 add-ons. And as old-time Firefox users know quite well, add-ons have always been one of the main reasons to use the browser. In Firefox 4, the browser supports restartless add-ons, which means users don’t have to restart their browser after installing an add-on utility. Considering the sheer number of useful add-ons and the fact that Firefox 4 makes it even easier to use them, it’s easy to see why Mozilla’s latest browser is a worthy download.

8. Sync works beautifully
Mozilla has added the ability for users to sync Bookmarks, Preferences, History, Passwords, and Tabs with other versions of Firefox 4 running on a person’s computers and Android devices. It’s an outstanding feature that is yet another good reason for people with multiple browser installations to use Firefox 4. It’s convenient and it works extremely well.

9. Standard support is a plus
Mozilla realized that support for integral Web standards was an absolute necessity in Firefox 4 and the organization delivered in a big way. Among other features, browser has ample support for HTML5, including WebM high-definition video. As Mozilla itself points out, Firefox comes with support for “3D graphics, offline data storage, professional typography, touch screen interfaces, and the Mozilla Audio API to help create visual experiences for sound and more.” Combine all that and one will find an outstanding browsing experience in Firefox 4.

10. Future-proofing
When evaluating browsers, it’s always important for Web users to determine which platform will do the best job of adapting to the constantly changing Web world. For now, it seems that Firefox 4 is that winner. Aside from the fact that it supports important Web standards and it comes with new features, Mozilla updates its browser often. That means that Firefox 4’s launch was just a starting point. And over the next several months, expect many more worthwhile updates to the platform.
Source: eWeek,ITNext

The headlines below have sold hundreds of millions of dollars of products over the last 50 years, and best of all you can adapt each of these headlines to suit your own business.

1. “They laughed when I sat down at the piano – but when I started to play!”
This is *the* most popular headline of all time. It has been used in direct marketing to sell millions of dollars worth of products, but what is it about this headline that makes people keep reading?
As a reader you ask yourself “well, what happened when he sat down at the piano? Did they like what he played? What song did he play?”. This makes you want to keep reading to see exactly what “they” did when “he” started to play the piano.
Can you use anticipation to build curiosity in your headline?2. They grinned when the waiter spoke to me in French – but their laughter changed to amazement at my reply.
Again, the use of anticipation. “What was her reply?” you ask yourself. “If they didn’t think she could speak French, then what country was she from?”. How can you use visual imagery to create a killer headline for your web site?3. Do you make these mistakes in English?
“Do You Make These Mistakes When Attracting New Clients?” is the headline I chose. The headline is followed by a paragraph about our web master secrets email course.When you see this headline you immediately ask yourself “What mistakes is he talking about? What if they are costing me and my business money?”
This headline is easy to flip and use for business. Can you flip it?4. Can You Spot These 10 Decorating Sins?
Similar to headline #3, this headline provokes thoughts of embarrassment. Obviously this headline would’ve been used in craft magazines targeted to female homemakers, but what you do you think the inner monologue of a reader would have been when she saw this headline?
What “sins” might your potential customers be committing? Can you use this headline on your web site or in an article?5. How a “fool stunt” made me a star salesman
The “How” headline pulls really well because it sounds more like the introduction to a story rather than a headline. People love reading stories and when I see a headline like this I say to myself “Hmmm, a story.
How can you use the “How” headline to make your ad or web page sound like a story?6. How a strange accident saved me from baldness
The same as headline #5. “How can an accident save this guy from going bald? Is he crazy? This sounds like an interesting read, let me skim over the article”.7. Who else wants a screen star figure?
The “who else wants” headline implies the theory of social proof. “Who else” means that other people already have what’s in question (in this case it’s a “star figure”). This headline also implies that just by reading the content of the article, you too can have a star figure. This gives the copywriter plenty of time to “warm you up” in the body of the article so that you’re ready for the sales pitch a few paragraphs after the headline.
Make this your next headline: Who else wants [insert the benefit of your product here?8. Who else wants a lighter cake – in half the mixing time?
The same as #7 with a clear benefit – half the mixing time. Implies social proof and if that doesn’t work the benefit acts as backup.9. Free to brides – $2 to others
Headlines with “free” in the title don’t really work anymore, but you could flip this headline in another way. This headline is strictly targeted to brides, making them sound in a class of their own, as opposed to “others” who have to pay $2 for whatever the article is promising the bride for free.10. Free to high school teachers – $6 to others
The exact same format as headline #9. Use this headline and just plug in words relating to your industry:
[Low price] to [your target audience] – [High price] to others