Tyler succeeds Randy Cummings, who was promoted to director of business solutions.

Red Level, which has 35 employees, is reorganizing and expanding its services following 20% year-over-year growth, according to a release. The company plans to hire additional staffers and open a new office in Ohio this year.

Tyler joins Red Level from technology PR firm Airfoil, which she co-established with Lisa Vallee-Smith in 2000. As co-CEO of the agency, she led international business strategy, expanded traditional and digital marketing services, and developed major accounts including Microsoft and eBay.