Facebook offers full control to users over how they information will be shared or protected but the truth is that many do not know, do not understand or simply do not take the time to set their privacy levels properly.

The following research by Next Advisor, was conducted among Facebook users, aged 18+, and looked into how they use Facebook’s privacy settings. all the findings are combined in the following infographic.

And to start with… 50% of Facebook users surveyed have yet to use the “view as” feature when checking their privacy settings, while 1 out of 4 declared that most of their updates are public.

What is your approach on privacy? Do you consider that what you share should always be public? Do you use any other social platforms that offer higher privacy settings and a smaller number of followers? We would love to hear from you :)

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Geoff is the Founder and Editor-in-Chief of We are Social Media. He also leads the Social Media team at Zimmerman, an Omnicom agency based out of South Florida, USA. Geoff is also a visiting lecturer at Universities across Europe and the US, and an international #smm speaker.