Unilever Ice Cream launches 20 new frozen treats in US

Ice cream industry news : Unilever Ice Cream has expanded its frozen treats line up in the US by launching a total of 20 new products across its Magnum Ice Cream, Breyers, Good Humor, Popsicle and Klondike ice cream and frozen novelty brands.

MAGNUM Ice Cream Launches MAGNUM Tubs

Joining the Magnum Ice Cream range are the MAGNUM Tubs, made up of a chocolate cracking shell on the outside. The new MAGNUM Tubs have been launched in four different flavors that include MAGNUM Milk Chocolate Vanilla, MAGNUM Dark Chocolate Raspberry, MAGNUM Milk Chocolate Hazelnut and MAGNUM White Chocolate Vanilla.

MAGNUM Milk Chocolate Vanilla

MAGNUM Milk Chocolate Vanilla is made up of silky vanilla ice cream and thick chocolate shards. These are packed in a cracking MAGNUM chocolate shell and topped with a layer of Belgian chocolate.

MAGNUM Dark Chocolate Raspberry

MAGNUM Dark Chocolate Raspberry is made up of silky raspberry ice cream and dark chocolate shards. Contained in a cracking MAGNUM dark chocolate shell and topped with 65% cacao.

MAGNUM Milk Chocolate Hazelnut

MAGNUM Milk Chocolate Hazelnut is a combination of silky hazelnut ice cream and caramelized hazelnuts along with thick chocolate shards. Also packed in a cracking MAGNUM chocolate shell, MAGNUM Milk Chocolate Hazelnut has a topping of caramelized hazelnuts and is made with Belgian chocolate.

MAGNUM Double Cherry Truffle

MAGNUM Double Cherry Truffle, which is made with Belgian chocolate, has cherry ice cream swirled with chocolate ganache. It is dipped in a chocolatey coating and also in cherry sauce and milk chocolate.

MAGNUM Mini Double Raspberry

MAGNUM Mini Double Raspberry, also made with Belgian chocolate, combines raspberry ice cream that is dipped in a chocolatey coating, and also in raspberry sauce and milk chocolate.

Klondike Frozen Treat Range

In its Klondike frozen treat range, Unilever Ice Cream has introduced its first variety of Minis, with the new stickless bars made up of ice cream in a chocolatey shell.

Good Humor Ice Cream Range

In collaboration with candy brand Reese, Good Humor ice cream has introduced a sweet new innovation called as Good Humor Reese’s Dessert Bar, which is a mix of Reese’s peanut butter sauce that is covered by Good Humor cake coating.

Commenting on the new launches made by Unilever Ice Cream, Alfie Vivian – General Manager of Unilever Refreshments, said: “It’s been a lot of fun reimagining some of America’s favorite ice cream brands.

“We know people love ice cream and it makes them happy. From snackable sizes to cookie and candy mix-ins to better-for-you choices, this summer we’re introducing treats that will satisfy every ice cream lover.”