All posts tagged shopoutsidethebox

Toy marketing can make choosing gifts by gender seem like a safe choice, but kids deserve better. This Christmas we’re encouraging shoppers to reject ‘toys for boys’ and ‘toys for girls’ and shop outside the pink and blue boxes. Read more…

This Christmas, we’re asking shoppers to shop outside the pink and blue boxes the toy industry creates for girls and boys, and let toys be toys! Can you help us get the message out?

We want to push our #shopoutsidethebox message far and wide, and encourage toy buyers to think about gifts that go beyond narrow gender stereotypes. There’s nothing wrong with choosing doll for a girl that would like one, or a car for a boy who would enjoy playing with it, but children’s tastes are more diverse and more interesting than the toy industry would have us believe. Read more…