Minister’s ForewordThe digital economy is essential to Australia’s productivity, global competitive standing and improved social wellbeing. Already, the digital economy offers exciting opportunities for all Australians. It allows us to stay in touch with family and friends easily no matter where they live by sending emails, sharing online photos or, increasingly, starting up a web-cam. Many Australians are rapidly adopting technology and taking up the new opportunities to connect, collaborate and transact more effectively. Many businesses are incorporating the digital tools necessary to make their business more productive and efficient, and reach new audiences. The digital economy can also drive Australia’s national productivity, create jobs and support new business opportunities. Increasingly, we are witnessing how ‘smart technology’ can help us change our behaviours and manage our infrastructure in ways that can benefit our environment. It can make our use of scarce natural resources like water more efficient and reduce our energy demands. The digital economy is about the activities that networked technology makes possible. It is the demonstration of how the whole is greater than the sum of its parts. This final report—Australia’s Digital Economy: Future Directions—outlines the areas of focus for government, industry and the community to maximise the benefits of the digital economy for all Australians. Internet and broadband are increasingly commonplace in our day to day lives and the Rudd Government is moving rapidly to improve accessibility and service with the National Broadband Network. However, the digital economy will not necessarily happen organically in all parts of our economy and society. Already, international data indicates that Australian households and business may be lagging in fully utilising the digital economy. And it remains important that we ensure that all groups within our community enjoy the same opportunities to engage online. This paper explains how government, industry and the community can work together to improve Australia’s international standing. It provides the rationale for government taking strategic and enabling action now to ensure all parts of Australia benefit fully from the digital economy. It outlines those issues on which we must direct our attention...

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By: Meagan Ward
Fundamentals of E-Commerce
January 26, 2013
EXECUTIVE SUMMARY
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