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TOMS Shoes Is Expanding Its One-For-One Model...With A Mystery Product!

The one-for-one model started by TOMS Shoes--for every pair you buy, they give one away to a child in need--has been so successful that the company has announced its plan to expand beyond footwear. But what, exactly, they'll be selling still remains a carefully-shrouded secret.

Today's WWD introduces the new "guerilla style" campaign to tease audiences with what's coming next (the expansion was first announced back in March at SXSW, as Fashionologie reported). According to the paper, only 10 people--including founder Blake Mycoskie himself--know exactly what lies inside the giant cylinders they'll be placing all across the country and opening simultaneously on June 7. Check out the video now:

It has to be something that people have a need for, since the company's roots are squarely in charity...and that box is rather large...sleeping bags? Parkas? Leave your best guesses in the comments section below, gals!