These designs all use negative space to make an impact.

Tang Yau Hoong is an artist, illustrator, graphic designer living in Kuala Lumpur, Malaysia. With a passion for creative thinking, he creates art that is conceptual, surreal and fun in a simplistic and unique way. A whole section of his website is dedicated to the art of negative space.

Illustrator Olly Moss is known for his super-smart use of negative space. When he was tasked with designing covers for the first ever worldwide digital release of the Harry Potter series, he didn't disappoint. They may look straightforward, but each one has a hidden message – take a look at the full set on his site.

Michigan-based artist Troy DeShano has created tons of negative space art but it's this creation, based on Hitchcock's 'The Birds', that caught our eye. We love the way the figure's hair has been integrated with the silhouettes of flying birds.

This list wouldn't be complete without perhaps the most famous use of negative space in a logo. The white arrow between the E and the X, once seen is never forgotten. The logo has won ample design awards and is constantly featured in 'best logos' lists. The logo was originally designed by Lindon Leader in 1994. Read our interview with Leader about the design in our 10 best logos ever article.

We're used to seeing highly creative and quality work come from worldwide ad agency Leo Burnett, and this brilliantly clever campaign for Fiat is a particular highlight. Created by the Brazil studio, the series of ads encourages drivers not to text while driving.

A series of three prints, a large white letter R, N, and F are accompanied by a graphic of a little girl, dog, and bus respectively, each illustration creating the defining shape of each letterform. The taglines state: 'You either see the letter or the dog (bus, little girl). Don’t text and drive.'

This is a fantastic example of how clever use of negative space can make a big impact. The stark contrast between black and white creates beautiful silhouettes of the girl, dog and bus hidden within the type. An innovative idea that really drives home the dangers of texting while driving.

The Typefaces is a book from Singapore-based designer and illustrator Scott Lambert, which aims to celebrate playful products for kids and kids-at-heart. "Inspired by letterpress printing and childlike observations, The Typefaces are simply faces in type," Lambert explains. Negative space allows Lambert to give each letter a friendly face.

Award-winning graphic designer Noma Bar's animation work has already featured in this list, but his still work is equally impressive. Using a limited colour palette, Bar carefully crafts and places positive space to give the negative space another meaning.

Using the bare minimum to communicate his message, Bar's distinctive work has gained him international recognition and work from leading companies including Vodafone, Coca Cola and the BBC.

It's Batman versus Penguin in this brilliant print by graphic designer Simon C. Page. Part of his Cut-Out series, Page cleverly depicts both characters using negative space. The bald head and long pointy nose are instantly identifiable as Danny Devito's Penguin, which in turn, carves out the bold silhouette of Michael Keaton as Batman.

Japanese poster designer and graphic artist Shigeo Fukuda's optical illusions brought him international renown. Much like many of his pieces, this striking black and white print, constructed of minimal, considered lines, is slightly disorientating – a theme that ran through his work up until his death in 2009.

When French artist and illustrator Malika Favre was commissioned to create the cover for this naughty classic, she went through many iterations – including this one – to get to the final design.

Known for her distinctive use of graphic shapes and bold colours, Favre comments on her website: "I try and get to the essence of my subject by using as few lines and colours as it needs to convey the core of the idea." And she's certainly done that for this version of the book cover, cleverly incorporated negative space into the design to depict various sexual positions.