Get More Qualified Leads with Lead Quizzes

Integrate a lead form inside a highly engaging quiz to get more leads. Lead Quizzes generate up to 500% more leads than stand alone forms, and produce qualified & segmented leads since the contact information is associated with the quiz answers.

Top Brands, Publishers and Agencies use Lead Quizzes to Generate Qualified & Segmented Leads

How Lead Quizzes Works

Follow these 4 steps to see how lead quizzes work as a great magnet for qualified & segmented leads

1. Present an Appealing Cover

Select an appealing topic & visuals to attract participants. It is important to understand who your audience is to verify the quiz question you ask will result with high participation rates.

2. Ask Questions to Segment and Qualify Users

Ask questions to help you separate qualified leads with leads that are less valuable. It will also help you segment the different users. You can then decide to follow up only with high potential leads or to follow up in a different way based on their answers in the quiz. Use LeadQuizzes to qualify and segment your audience.

3. Gather Contact Information

Before the lead quizzes display the result, a contact form is shown to users. Since the users are invested in your quiz, you can expect to get up to 5 times more leads then you would using a standard contact form. Offer users something in exchange for their contact info to further increase conversion rates.

4. Promote Sales

With the result, display a customized offer with a call-to-action. You can select between displaying a call-to-action button and redirecting to a customized landing page based on the result the user gets.

Why Lead Quizzes Works So Well

Learn the functional & psychological reasons why lead quizzes work so well in getting more qualified & segmented leads

Lead Quizzes are Interactive & Engaging

Quizzes are one of the most engaging types of online content. Highly crafted quizzes can get 80%+ participation rates & 90%+ completion rates, exceeding any other type of content.

Immediate Personalized Feedback

By asking questions, and getting user feedback, we can lead the user to a highly personalized experience, and offer a service or product that is highly relevant to each user.

High Engagement Results with More Leads

Users engaged in highly personalized lead quizzes, are much more likely to submit their contact information. Expect up to 500% more leads compared with standard contact forms.

Qualified & Segmented Leads

Leads you get will be associated with the answers of the users and the outcome they get. Using the correct questions / outcomes you will be able to fully qualify and segment the leads you get.

Tips for Creating Effective LeadQuizzes

Maximize the number and quality of your leads

Keep it Short

The less questions you ask, the more leadquizzes submissions you will get. We recommend no more than 10 questions whenever possible. Ask only the qualification / segmentation questions you really need for helping to convert users to customers. Add to those questions a few engagement questions to maximize completion rates.

Offer an Incentive

Maximize the motivation of your users to leave you their contact information while filling the quiz by offering them incentives. Examples include, viewing the result of the quiz, getting the result of the quiz sent to their email, getting a discount on your service, discovering results of others, and many more.

Questions Types

It's a good idea to include in the lead quiz both questions that are focused on getting engagement and questions that are focused on qualification or/and segmentation of users. It's usually good to start with the engaging questions to get the user "involved" in the quiz. It is usually preferred to use single answer questions over multiple answers questions.

Optimize Performance

Analyze the performance of your quiz using the quiz report dashboard. You will be able to see how many users started the quiz, left their contact info and complete it. You will also be able to see the drop-off on each question in the quiz. Optimize your quiz, by improving questions that get less participation or replacing them with better ones.

Integrate with Marketing Automation

All the leads gathered with your lead quiz will be accessible from the reports dashboard. You will both be able to view them and export them (contact info + all the associated answers). However, to simplify the process, you can configure to automatically send the contact information and the answers to the questions to the marketing automation tool you are using

Focus on the Quiz Funnel

Using a lead quiz will both increase the number of leads you get and help you qualify/segment them. However, you still need to keep the quiz funnel conversion in mind. Verify you are sending relevant audiences to your quiz funnel. Take notice that you are asking the best questions in the leadquizzes to qualify and segment your users so you can follow up with them and get your product purchased. We also recommend to add a call to action button at the end of the quiz.

Why Our Customers Love Using Opinion Stage Lead Quizzes

Hundreds of 5 Star Reviews

5/5

4.5/5

5/5

Great all around package, we've been using it for about a year. After checking all the alternatives there's no better option. The UI design is sleek and it adapts well to embed in our website. The features are everything we need. Customer support is great, quick to reply and super helpful.

Alex F.

G2Crowd

This excellent software allows you to make anything from bespoke polls to quizzes, in seconds amending them just as quickly. The results look excellent on and add enormous value to your site

Jim O.

G2Crowd

Opinion Stage is easy to use and is a great alternative to BuzzFeed for businesses looking for a way to engage their customers. There are plenty of options for personalization and implementation

Haromny W.

G2Crowd

5/5

Great all around package, we've been using it for about a year. After checking all the alternatives there's no better option. The UI design is sleek and it adapts well to embed in our website. The features are everything we need. Customer support is great, quick to reply and super helpful.

Alex F.

G2Crowd

4.5/5

This excellent software allows you to make anything from bespoke polls to quizzes, in seconds amending them just as quickly. The results look excellent on and add enormous value to your site

Jim O.

G2Crowd

5/5

Opinion Stage is easy to use and is a great alternative to BuzzFeed for businesses looking for a way to engage their customers. There are plenty of options for personalization and implementation