THE RSPCA has launched a new #AnimalKind campaign to encourage everyone to do their bit for creatures great and small

It comes as a new RSPCA poll found that 63 per cent of people in the East Midlands think the UK should do more to help the welfare of animals.

Figures from the charity reveal that although a massive 85 per cent from the region consider themselves animal lovers, 45 per cent feel a lack of money and a third cite a lack of time as barriers to doing more to help animals. Worryingly 16 per cent of people in the region felt that their actions couldn’t make a difference.

This new #AnimalKind campaign aims to encourage people to join it in creating a world which is kinder to animals. The campaign aims to give people practical advice about what they can do to ensure that all animals are better protected and cared for and has produced a free guide to show how little acts of kindness can make a big difference.

The RSPCA’s Klare Kennett said: “It is really encouraging to see that we still consider ourselves to be a nation of animal lovers but we want to show people that it doesn’t take a lot of time or money to do your bit to help create a world that’s kinder to animals.

“We at the RSPCA are dedicated to improving the lives of animals everywhere but we cannot do it alone. We know so many people want to do their best for animals, be it pets, wildlife or those reared on farms, but they may not know how they can help.

“We wanted to give people ideas of little things they can do, such as signing a petition, doing a litter pick, or volunteering to walk a dog, which do not take lots of time or money, but change animals lives for the better.”