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Shots Celebrates 20th Anniversary, Shots America Opening at eroFame

HANOVER, Germany — Shots Toys celebrated its 20th anniversary and the opening of its U.S. office, Shots America, at eroFame with a fully stocked booth modeled after a New York loft.

“At the beginning of the year we had a brainstorm session and we came up with a shortlist,” the company said. “The booth had to be an absolute eye-catcher and we had to introduce tons of new brands and products The idea came to create an amazing stand of 200 square meters (2150 square feet) with eight consulting rooms, a fully equipped kitchen for our own catering and loads of space to present all our new products and brands.

“All this had to be established without losing that homely and cozy feeling we are known for. The decision was made to build an old-style replica warehouse with the interior furnished like a New-York loft. And then it was also time to start thinking about all the new products we were going to release.”

At eroFame, Shots unveiled more than 300 new SKUs and five new brands.

VIVE is a new line of luxury massagers and vibrators made from a new kind of silicone and come with a variation of different features. One of them has the possibility to twist 180 degrees making it into a “Z”-shape. There is also a massager equipped with soft cushions to provide comfortable pulsations and relaxed patterns. The VIVE vibrating eggs can be operated through the VIVE-app making it possible to create vibration patterns on a mobile phone or tablet.

ONO is Shots’ new line designed for men that features assortment of cock rings, penis sleeves and butt plugs.

Shots’ LUBE BAR allows customers to mix their favorite flavored and eco-friendly lubricants in the store. Customers also may add hot or cooling sensation to their lubes.

Shots booth was staffed with five account managers from Shots Europe, Oscar and Ellinda Heijnen (the owner and his wife), Ruben Deitz (the CEO of Shots America LLC) and a catering team.

“Being very proud of our 20th anniversary we handed out beautiful SHOTS USB drives, containing all our catalogs and because we are always game for a laugh at Shots, we handed out special Shots Lederhosen and Schnapps Shots for the Erofame Oktoberfest party that was organized on the second day,” the company said. “It surely was a fantastic party especially with all those people in our Lederhosen.”

Countless compliments have come our way with regards to the new booth and all our new products. Over the past 20 years we have worked our fingers to the bones to get where we are now and we think it has paid off.

Shots also took home three awards while at eroFame, including an award from SIGN Magazine and EAN Erotix Awards for Company of the Year and Best Brand Assorted.

“We see these awards as a recognition and appreciation of what we have accomplished so far and also an inspiration to keep on doing what we are good at,” the company said. “We love our loyal customers and fans and want to thank them for all the support over the years. Because of them we can continue to do what we love most: creating millions of happy moments all over the world!”