Between 2014 and 2015, the Classical Music category experienced a decrease in revenue and attendance. Gross revenue fell by 13.1% from $64.87 million to $56.40 million while total attendance fell by 2.1%. The decrease in average ticket price by 4.7% from $75.05 to $71.50 also contributed to the decline in gross revenue.

As with previous years, the majority of revenue generated in the Classical Music category came from the AMPAG companies, with 77% of total revenue coming from AMPAG performances. Major companies include The Australian Chamber Orchestra, the Melbourne Symphony Orchestra, the Sydney Symphony Orchestra, the Queensland
Symphony Orchestra, the West Australian Symphony Orchestra, the Australian Brandenburg Orchestra, Adelaide Symphony Orchestra, Tasmanian Symphony Orchestra and Musica Viva Australia.

Outside of AMPAG, there were further declines in revenue and attendance in 2015, with fewer performances overall. Major performances in this category included Anne Sophie Mutter and performances by the Australian World Orchestra. However, popular performer André Rieu did not return in 2014 or 2015, impacting on revenue and attendance in both years.

All states experienced a decline in revenue, particularly South Australia (23%) and Western Australia (18%). Increases in attendance were experienced by Tasmania (46%), Western Australia (11%) and Victoria (5%), while other states saw a decline in attendance.

Supplementary Data

The Classical Music category drew attendance of 106,995 and generated $2.8 million in revenue which is quite sizeable given its high proportion of unpaid tickets (31%). With average attendance of 351 per performance and average revenue of $9,228 per performance, it is one of the higher yielding categories.

The Townsville Civic Theatre (QLD), Illawarra Performing Arts Centre (NSW) and City Recital Hall (NSW) staged very successful performances and contributed a substantial amount of revenue for this category.

Category Revenue

$2800000m

Category Attendance

k

Note: This data is supplementary to the 2015 primary ticketing survey data.