Better Placed are delighted to be working in partnership with First Group, the leading transport operator in the UK and North America with revenues in excess of £6bn and a worldwide passenger count of 2.4bn. Sitting within the First Bus team, who deliver thousands of vital bus services to local communities including over 40 of the UK's largest towns and cities, this Marketing Executive position will offer the successful candidate a varied and exciting role within a fast paced marketing function.

Purpose of Role

The purpose of this role is to work with the central UK Bus Marketing team to help develop and deliver the national marketing plan and assist the Opco deliver their local marketing plans in line with the national governance framework. You will be responsible for delivering end to end marketing campaigns across the full marketing mix that you are allocated as well as providing general support to the wider divisional commercial team.

Key Accountabilities

Support the Head of Marketing in executing the annual plans as well as any ad-hoc projects, ensuring campaigns focus on core messages to deliver growth.

Work with the central UK Bus marketing team to input into the development of national campaigns and activate them locally with opcos.