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9 questions to ask before starting a digital transformation

Digital Transformation has become the hottest chapter in the management playbook. Maybe rightfully so because digital is the driver for improving operational efficiencies and engaging in new ways with customers and 7 out of 10 companies in APAC hasn’t started the journey yet.
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Marketing Insights | Nov 2017

An Introduction to Content Marketing

Content Marketing has been a buzzword since businesses took to the social media platforms of the world. But what is the hype actually about?
How can content marketing add value to a business and attract consumers?
-And is there actually such a thing as return on investment from of all of this producing and publishing of content?
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Strategy Insights | Oct 2017

The time is now: Are you ready to boost your customer relationships?

The world of CRM provides almost endless possibilities in connecting with your customers, customizing activities and boosting your business, your way!
Through implementing a CRM system into your business, achieving sales success and delighting customers has never been easier. Read More

Marketing Insights | Sep 2017

Keeping up with your customers: 4 essential benefits of creating great customer relations

Businesses around the world are connecting and interacting with customers more than ever before in our modern-day digital world. As you encounter new opportunities and your business grows, the risk of information overload and not taking advantage of opportunities to interact further with your customers, can be become a big missed opportunity for sales and growth. Read More

Marketing Insights,Opinion | Sep 2017

Soul searching for brands - The need for a Chief Brand Officer

We believe the brand is becoming the soul of a company and, as a result, is becoming the driving force behind – and filter of – everything a company does. It is synchronizing all departments; almost creating a tribe. Read More