In singapore has opened the first in Southeast Asia brand images of the Apple Store

Apple opened in singapore, the first in Southeast Asia store brand of network. Apple Orchard Road follows the same design principles as the Apple Store in Union Square in San Francisco, Apple Dubai in the United Arab Emirates.

As the first store in Southeast Asia Apple Orchard Road has attracted a lot of media attention and gathered them at the opening of several hundred people, who began to assemble in the queue for A couple of hours before the start of the event.

Earlier this week, the company has put the press in the new Apple, allowing to take pictures of the interior, including a huge staircase as in Apple Park and the area where the Today at Apple session will take place.

Apple Orchard Road is the next step in the implementation of the concept of store brand redesign. Apple wants buyers to inspire company gadgets and learn more thanks Today at Apple.

When Apple announced Today sessions at Apple vice president of the retail business of angela Арендтс said stores should be something like the town square is the meeting place of people. The company has always been the one to create in the stores the favorable environment so that the visitors spent more time, they communicated among themselves and between the case familiar with the products of the company. The Today at Apple program follows this strategy.

Artists, photographers and musicians will conduct free open classes on the use of Apple products as in professional activity and everyday life. In the program there are introductory courses for new users, lessons from the variety of Apple Numbers, Garageband and other applications, and even hours of music search class in the Apple Music application.

Apple stores especially converted under mass events. At the new retail outlet in Singapore under the lessons of the Today at Apple program will give the entire top floor. Арендтс hopes that the Apple Store will be something like "Старбакса". "You know, I told your team," I will know that we have done an excellent job, if the next generation of people will say "see you at Apple! You know that today is Apple?