"Social Marketing"

Discover how Adobe Social helps companies solve key social challenges and maximize social impact. This video details how data and insights from Adobe Social can help marketers improve content, reach the most relevant audiences, optimize conversions, and scale social content and data across the organization.

Product Version: CC

Views:
3,719

Added:
Apr 04, 2014

Runtime: 00:06:52

Tags:
Adobe Social, social ROI, social data, social measurment, social media

One of the big challenges that Scripps faces is new social platforms. The company has 6 different websites with tons of social media representation.
Adobe Social gives Scripps the insight into the effectiveness of social media, which is something that they didn't have before.

Get a closer look at Adobe Social during this hands-on product overview. Review core capabilities and new functionality, and learn about how to best leverage Adobe Social to engage customers, amplify reach, and demonstrate social marketing ROI.

Admosis Media uses real-time, comprehensive feedback from Adobe Social and Adobe Media Optimizer for social advertising solutions within Adobe Marketing Cloud to improve its clients’ social marketing performance. One client increased social ad impressions 4,000%. For another client, Admosis cut the cost to acquire new fans by 400% and boosted daily wall post activity by 3,000%. Learn how else Admosis uses Adobe solutions to optimize social ad spending by watching this video.

Adobe Social has the tools, data, insights, and expertise to crack the code of social. We'll show you what's working, how it's working, and what you need to do to get even better results across all your social media investment.

Steve Hammond, Director of Integration Solutions for Digital Marketing, discusses a completely new way for marketers to get their work done across Adobe Marketing Cloud has been redesigned with a new, social-enabled UI the reimagines how marketers visualize, socialize and collaborate across teams and agency partners. Thinks of the rich visualizing and sharing capabilities of a social platform like Pinterest. The ultimate goal is to create a more aligned, nimble marketing organization that can move at the speed of digital, getting to insight and action faster than ever before.

At our Digital Marketing meetup in London a few weeks ago, we got talking to our community about the value of social media for businesses - from measuring ROI to developing a strategy. Check out what they had to say (and see if you can spot yourself!).
Learn more about Adobe Social: http://adobe.ly/LikeSocial

Product Version: CC

Views:
1,215

Added:
Sep 06, 2012

Runtime: 00:03:25

Tags:
Social Media , Adobe Digital Marketing, Adobe Social, Social Media Marketing, Social Media ROI, Social ROI, Social Value, Social for Business

How to use Adobe Social App Builder functionality to create Facebook apps that call your community into action. Watch Jeff Jordan show how easy it is to create a sweepstakes app from the built-in templates.

Use Adobe Social to monitor social media conversations and see how they affect your company's bottom line. Use keywords to gather qualitative data, such as sentiment, and quantitative data such as number of mentions and audience size. Work with Adobe Digital Marketing Suite to get insight into how these social media conversations affect business objectives, like revenue.

See how to use Adobe Social to manage sponsored stories ads on Facebook. Sponsored stories enable advertisers to amplify their messages to the right audience - friends and fans, and even friends of fans.

So many of us are on social networks, following our favorite brands and companies. We know what we get out of it (offers, coupons and news), but what do the companies get out of it? Adobe Social can help prove the value of social media.

Watch how Adobe Social shows how social media is driving people to your company's web site and interact with your business. The Social Intelligence area shows the conversations and who is talking, so you can determine social influencers. Using Adobe Social with the full Adobe Digital Marketing Suite, you can use see how social media mentions and conversations affect revenue.