keywords's tag archives

Another update to SEO guidelines has caught the attention of webmasters who want to ensure they are following Google’s authority with precision, in order to get the best search rankings. Every now and then Google updates its algorithm of about 200 factors that determine these rankings. The search giant loves to give funny names to these updates such as “Panda,” “Penguin” and now “Hummingbird.” But SEO-conscious webmasters tend to not see the humor in these names and take these updates very seriously. Hummingbird marks a different kind of update, though. It’s one that issues more …

Pay-per-click (PPC) marketing is not only a good way to increase awareness of your brand and boost targeted traffic and sales, but the fact that host sites are paid for helping you to advertise could make it a lot easier for you to get the placement you seek. However, PPC ads are not a sure thing. As with any type of marketing, you need to do your homework to determine the best strategies for making a PPC campaign work for you. If you fail to create targeted options that appeal to consumers and you don’t …

Blogs are an increasingly popular internet tool, yet increasingly difficult to definitionally pin down. The reason that the word “blog” is slippery to define is that blogs are in many ways portmanteaus, but typically a blog is one individual, or a consolidated group, coming together to make posts on a coherent topic. Bloggers usually convey related information or opinion via their blog. In many ways, blogs may enjoy enhanced visibility due to cannily utilizing search engine optimization.

Search Engine Optimization

The acronym SEO, stands for search engine optimization. The purpose of search engine optimization is to improve …

To keep your company competitive in today’s economy, you must use every advantage that you can to drive traffic to your website, increase leads and sales, and to cut costs wherever possible. Since the digital marketing landscape has changed, you’ll have to partner with an agency that is forward-thinking and that uses fresh and modern approaches to place your company ahead of your competitors. Building your brand and establishing a strong internet presence is paramount to enjoying large volumes of visitors quickly and efficiently on your website. Promoting your goods and services can be an …

When it comes to various approaches to online marketing, there’s no doubt that SEO and search marketing offers a sound avenue to earn quality inbound traffic and pre-qualified conversions.

Last year’s SEO techniques are long gone, and now, social media is playing a pivotal role in determining the authority and rankings of webpages. As a result, social media marketing is a must-have for any SEO strategy.

In this article, I will share with you five social media must-have’s for SEO. These elements are essential to utilizing social media for the greatest advantage to your SEO strategy…

Having web design that’s SEO-friendly is critical in today’s digital marketplace. Many online marketing experts will agree that what’s the point of having a website if no one can find it via search?

As more and more business realize the potential of SEO and search marketing, the importance of an SEO-friendly website design reigns even stronger.

In this article, I will share with you five essential elements that define a SEO-friendly web design. Keep in mind that these are the essentials, and that more technical considerations can be applied to further enhance the SEO potential of a …

Before you spend a ton of money on search engine optimization meant to connect you to the entirety of the global economy, it’s a good idea to take a moment to contemplate the scope of your current business model, as well as your short- and long-term goals. When you run a local business, chances are good that you have neither the resources nor the inclination to cater to a global community of consumers. In truth, you might not even be able to, especially if you work in a service industry. So if you really want …

Earning from home as an SEO copywriter is actually quite easy, once you know what you are doing. There are hundreds of thousands of business owners who are willing to pay good money for high quality SEO articles. This is because SEO is one of the most powerful marketing tools to date. However, in order to be able to earn money from doing this, you need to make sure that you know how to implement it into your articles properly. With that in mind, here are 4 simple tips that will help you, when it …

Unless you are already the top site in the search engines for all of your keyword phrases, chances are that you still need to do some work to help better your SEO and improve your rank. Choosing the right keywords to use on your site and in your content is going to be a rather important part of this. For some, finding the right keywords seems like an almost mystical experience and something that is difficult to do. The truth of the matter is far different. You will find that getting the right keywords can …

Over the years, there have been many changes regarding SEO tactics and which practices are best to use. One of the biggest changes in the last two years has been the use of anchor text. Before the Penguin update, the mindset was that links couldn’t hurt a website. This gave SEO companies the opinion that they should get as many links as possible using the exact anchor text they are trying to go after. As we all know, this had a very detrimental effect for a lot of websites in 2012.