This blog is dedicated to treating everyone - clients, prospects, friends, and family - as valuable partners. We should show them our gratitude through all our actions, including our marketing.

July 12, 2015

Have Fun

Anyone who knows me understands (often while shaking their heads) that
I must have fun while I do what I do. If we are not having fun in whatever it
is that we do, we will never enjoy the work involved. Also, we will never be
successful in our businesses if we are plodding through every day with no fun
involved.

Happiness is very important to anyone who works as a business owner or
to those employees who make the business operate smoothly. If we are not having
fun and are unhappy, it will show in our operation and in our interface with
clients and prospects. No one wants to do business with anyone who never
smiles, and no one wants to engage with a business which makes its
representatives grumpy.

When we are marketing we must make our contacts believe that we enjoy
what we do. Everyone who we meet must learn to know, like, and trust us. If
they believe that we are miserable in our business, they will not like us or
trust that we will be in that business much longer. They do not want to engage
with people who are miserable.

Seriously, would any of us want to interface with business people or
networking partners who are moody, unhappy, never laugh, and just drag through
life? We should prefer partners who are happy, smile a lot, and project
happiness through their actions and their mode of operation. Life is too short
to do business with miserable people.

Anyone who has ever ordered from Zappos knows that their motto is
“Delivering Happiness”, and they do it each and every day. We must strive to
make doing business with us, and our employees, a process that brings happiness
and joy into the lives of our prospects, clients, and networking partners. We
must make sure our employees are happy in their jobs and our customers are
happy that they do business with us.

This does not mean that we have to “give away the store”. We just need
to treat everyone as a human being, be professional and fair in our operation,
and concentrate on doing the “right thing” always. We must treat others as how
we should want to be treated. Personally, I am very high maintenance when I am
a consumer, and I treat all my clients as I want to be treated.

There are times when one of the best actions we can take is a good, old
fashioned belly laugh. We must let ourselves go and enjoy the moment when something
strikes us as funny, even if it is something that we do that is not planned and
might be odd. It might be something that occurs to us “out of the blue” or something
that someone else says or does. It may be something that we hear on the
television or radio or that we see in a coffee shop. We must enjoy the moment
and let ourselves enjoy.

Of course, we should remember the words: “Enjoy the moment and smile so
others will wonder what you are up to.” Maybe that wondering will bring some
joy into the lives of some others, and maybe some people will just believe that
we are a little crazy. However, they may also try to base their lives on these
thoughts if they see success running wild in our lives.

Put some silly into
our lives and then try to put some into the lives of others. See if we can
bring joy and happiness to everyone we meet; that’s part of Gratitude Marketing. Our clients will appreciate doing
business with us. Please leave me your comments, or email me at Jim@JimTeasley.com,
or call me at 360-314-8691.