Putting Fragmented Audiences Back Together Again

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A Look at Video’s Audience-Based Future - Could audience fragmentation actually be your friend? It’s now possible to bring audiences together again to create campaigns that are more targeted, more efficient and more effective than ever by combining technology and analytics. Watch this webcast above featuring a panel of media and advertising experts.

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"Using [Comcast Spotlight's] high-profile TV networks & websites, we're able to reach the right audiences at the right time right here in our backyard."

Nymeo Federal Credit Union

"Rather than just advertising everywhere, we were able to pinpoint Hendricks County."

Nelson Jewelers

"I’d recommend Spotlight to any business interested in growing their business."

Button Motors

"Comcast Spotlight's targeted advertising has helped get Pi Dental's message out to the right people."

Pi Dental

"The best part about advertising is I can really pinpoint who I want to reach with Spotlight."

Glastonbury Carpet

"We've fared very well during these difficult times and part of that is being on Comcast."

The Windmill

"We always ask our customers how they've heard about us. A lot of them are saying that they've seen it on Xfinity.com"

Shelby Design Center

"I’d recommend Spotlight to any business interested in growing their business."

Button Motors

"As a regional retailer with 170 stores, it's important to have a strong presence across the market. To reach our customers we use Comcast Spotlight."