John Tully Surf Camp poster/ad campaign

Posters, Consumer

Surf guru John Tully was looking for a way to get more kids and adults to attend his Jacksonville Beach, Florida surf camps. So, one morning before work the creative team from nearby agency, The Robin Shepherd Group, paddled out to check one out. Before getting out of the water, they had this campaign in mind. They placed the posters in local surf shops, restaurants and bars in Jacksonville Beach. They were a huge hit. So successful, in fact, that John Tully wants to run them as ads in local papers.