Creating “must see” TV in an age of disruption: an interview with Roy Bank

Roy Bank is a Los Angeles based producer who worked with Mark Burnett on unscripted TV mega hits . He currently heads his own company, Banca Studios, and created and produced popular favorites Are You Smarter than a 5th Grader?, Deal with It, Flea Market Flip and more.

This wide-ranging audio podcast is the first episode of GRILLED to be recorded via Skype. In it, Roy addresses how television creators in Hollywood have responded to massive change in the broadcast industry. For viewers, the news is good: in order to attract and retain audiences, producers aim to create “must see”TV – shows so good and captivating, you don’t want to miss them, no matter what platform you’re on.

There’s a lesson there for creators of consumer experiences of all kinds.

As usual, you can listen to the podcast by clicking on the link embedded below, or via The Grilled Podcast on itunes.