Websnare's Blog

Pageless design is a way of building a website so that all of the information is displayed on a single page that the user can scroll up or down on.

This type of website design is gaining popularity for its ability to provide users with a better experience, drive up conversion rates, and reduce development costs. If you’ve been thinking about changing your business website to a pageless one, here are a few of the most important benefits:

It’s mobile friendly

Pageless design is familiar to most mobile users, because mobile websites have embraced the pageless philosophy for some time. Most of your prospects are using mobile, so you want to appeal to these visitors. Pageless design and mobile friendly are pretty much the same thing.

Scrolling beats clicking

Users are already trained to scroll from using platforms like Facebook and Twitter. That means you won’t have any problem getting them to scroll down your page, even if it’s a long one. By contrast, clicking a link requires a conscious decision to be made, and then waiting for the page to load breaks the user’s concentration. This is a critical benefit of scrolling over clicking to multiple pages. You have a better chance of delivering your entire message to prospects.

Virtual reality is a computer-generated environment that lets you experience a different reality. A VR headset fits around your head and over your eyes, and visually separates you from whatever space you're physically occupying. Images are fed to your eyes from two small lenses. They can be powered by an app on your phone or hooked up to a computer. Now here is something to get excited about. Through VR you can virtually visit different countries, encounter dinosaurs and animals in the wild, and experience a movie or video game as if you were part of it.

VR has become a place to view films, concerts and theatrical experiences that surround you. New cameras are being created to capture these stories. Obviously, video games are one of the main applications for virtual reality as of today. But, VR will give game designers the freedom to take games to to the next level. Players can just reach out and touch things, and turn their head to look, instead of mastering a complex controller. Consumers can view properties or go shopping for clothes without leaving their home. Students could take a class trip to 'virtually' anywhere, or try an open-heart surgery without any risks. These simulations could offer practice runs at techniques, designs and ideas.

Virtual tourism is the next best thing to being there. You could visit Europe, the Moon, or the bottom of the ocean. The technology used is 360-degree video from multiple angled cameras that someone shot, or a computationally generated 3D simulation, One day, you may be able to explore your own memories as well — imagine recording them with a 360-degree camera, then looking around to see what you missed in the moment.

The 2016 U.S. presidential campaign taught us all a lot about how the web can influence people's opinions. Misinformation is fast, easy, and cheap to produce; super profitable; and capable of severely impacting public perception of candidates.

Obviously not something that we at Websnare, who create and distribute web content, were excited to see revealed.

But every problem represents an opportunity. And true to form, web designers, product designers, and developers worldwide have jumped at the opportunity to fix this particular broken window. Here's just a small sampling:

A group of university students has built a Chrome plugin called FiB that labels news stories as “verified” or “unverified” right inside the Facebook UI.

Google and Facebook have both stated that they’ll limit the flow of ad dollars to fake news sites via their advertising tools.

Popular Twitter account Saved You A Click launched a spinoff called Saved You A Trick to identify fake news stories.

Ultimately, the more programmatic methods and monetary methods proposed by Facebook, Google, and the FiB team will prove the most scalable and effective. But more human methods like a stronger commitment to journalistic ethics and tools and resources designed to help people be better readers will undoubtedly be needed as well.

Because as with any attempt to control the flow of information, there’s always the possibility of control being exercised the wrong way. And that means it’s ultimately up to us to stop the creation and spread of misinformation.

A conversational interface is any UI that imitates chatting with a real human. Right now, there are two basic types of conversational interfaces. There are voice assistants, which you talk to, and there are chatbots, which you type to.

Almost every major tech company has its own voice assistant. Apple has Siri, Google has OK Google, Amazon has Echo, Microsoft has Cortana, and so on. All of these voice assistants allow you to do things like play music, do a search, call someone, set an alarm, and more—just by speaking. Facebook has M, a human-assisted chatbot who lives within Messenger and can do anything for you from book a dinner reservation to buy you a car.

Conversational interfaces work well everywhere, including smartphones, desktops, smartwatches, and even devices without screens at all. They can integrate with services like Twitter, Facebook, or Snapchat, or run just in a text message window. Conversational interfaces also mean that every single function in an app or service no longer needs to be buried in a menu, or represented by an icon.

In the past, we would point at a symbol representing what we want a computer to do, and then it does it. For example, clicking an icon to open an app. With conversational interfaces, computers and humans can finally speak the same language.