Category: Growing a Business

RMTs (Registered Massage Therapists) and general massage therapists are in a competitive business. The core of a successful RMT is repeat business. When you have a repeat client, the CLTV (customer lifetime value) of a customer drastically increases. This means higher growth and higher profitability. One of the ways massage therapists have grown is with […]

Accepting credit cards cost money for a business. That is likely the the main reason a business might not want to accept credit cards. It costs somewhere between 2% and 5% and there are many reasons for the wide range of cost. If you work with a good payment processor, you’ll be able to keep […]

A return policy is a must. Whether you allow returns or you don’t, a policy should be clear. There are statistics out there that around 10% of items purchased are returned and the number is even higher for online purchases, sometimes in the range of 25%. Having a clear policy sets expectations with your customers. […]

Contactless payment is when a consumer taps their card on the payment terminal (point-of-sale, POS) to authorize a transaction. There’s no PIN, no signature. It’s fast and it’s easy. In 2016, approximately 40 per cent of merchant point-of-sale devices are contactless payment enabled. Contactless is out in the market and it’s growing. Contactless is supported […]

It costs money for a business to accept credit cards. It would be nice if it was free, but it isn’t. The cost is generally between 2% to 5% to accept credit cards. Sometimes even more for certain high risk businesses. Now, you need to figure out whether it’s worth it. These are rough numbers, […]

It’s not laziness and it’s not procrastination. It’s something else. But, certainly there is a tendency for a project to use up all the time that is allotted for the project, even if it could have been completed twice as fast. That tendency for work to expand is what the Parkinson’s law is all about. Watch out for […]

A pattern shows up in the world. It’s a pattern that is difficult to prove but easy to observe. Even though it’s easy to observe it is not one that people guess by instinct. The pattern is observed is that in most instances, very few causes are the reason for a result. To be more […]

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