The Price Is Right Launches Search for Male Spokesmodels

For the first time in in its 40-year-plus history, The Price Is Right is launching a nationwide search for another male model. The grand prize winner will score a week-long gig on the CBS game show in December and earn a chance to assume a more permanent spot in the future.

The search for a new male model officially kicked off in South Carolina earlier this month. Open casting calls are set for Boston on Sept. 6, Dallas on Sept. 7, Philadelphia on Sept. 8, and Los Angeles on Sept. 30. Contestants can also submit a video online.

Semifinalists will earn a trip to L.A. where they'll be judged on their personality, red carpet skills, and whether they can effectively model a car. Fans will also have a chance to vote on the semifinalists on the show's website.

The winner will be announced Dec. 8 and will begin his gig on Dec. 15.