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Sitecore Promises a Better Customer Experience

May 05, 2014

By Mini Swamy, TMCnet Contributor

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Today customers demand relevant interactions with brands, and marketers need to deliver personalized experiences and engaging content through the most relevant channel. But for this, they need to understand customers and analyze their engagements – a major challenge to both marketing and IT. Sitecore appears to be well placed to help them simplify this apparently Herculean task.

Sitecore tracks every customer interaction, every piece of content, across every device in real time in its Sitecore Experience Database, giving marketers a meaningful Sitecore Experience Profile for every single customer, enabling them to deliver authentic experiences in real time.

With the Sitecore Experience Database, marketers can identify customers and know how to interact with them, but when it integrates into the Sitecore Experience Profile, they get individual insights that allow them to anticipate how customers will act. And that’s the key to the customer success story.

The Sitecore Experience Database is built on MongoDB, which can support high volumes of data at blinding speeds, capturing and storing information of any kind. It can scale effortlessly as the volume of experience data grows. By harnessing the power of Microsoft (News - Alert) Azure to deliver its cloud offerings, it can ensure global, scalable high availability for its customers.

“From day one, we have been building out the Sitecore Experience Platform so that every channel interaction, every bit of customer insight, every automation, works together so that marketers can drive a seamless real-time experience for customers,” noted Michael Seifert, founder and CEO at Sitecore.

Marketers need to go beyond mere digital marketing to know, understand customers and use customer knowledge to shape every brand experience in real-time. With Sitecore’s help that seems hugely possible.