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CtrlShift names Dominic Powers new CEO

CtrlShift has appointed Dominic Powers as chief executive officer (CEO) with immediate effect. He will be taking over Deepika Nikhilender, who has stepped down to pursue new opportunities.

In his new role, Powers will be tasked to spearhead the organisation’s growth strategy and positioning as a leading global ad-tech solutions provider. Based in Singpapore, he will be reporting to the board of directors, which include co-founders Reza Behnam, Pete Yoong and Rene Menezes.

Prior to his appointment, Powers previously served as an advisor to the board and chief business officer at CtrlShift. With more than 20 years of global marketing and technology experience, Powers spent the last decade growing Europe and Asia Pacific for Epsilon as its executive vice president and managing director, International. Prior to that, he also led Asia Pacific for DoubleClick, and started his career in digital designing for Chinadotcom Corporation where he led the development teams for marketing automation platforms.

According to Reza Behnam, co-founder and chairman, CtrlShift, the brand has benefited greatly from Powers’s sharp counsel as an advisor to the business, and “couldn’t be happier” that he has agree to take on a more active role.

“With his inexhaustible passion for the digital industry’s future, there is no one better suited to take the reins and lead CtrlShift to new heights,” Behnam added.

“I’m excited to be taking on a bigger role with CtrlShift, to drive our mission to fix a broken industry and give control back to brands and publishers, while helping agencies create a space to truly add value once again. While we are a technology-led organisation with The Hub, it is the deep knowledge and expertise held by The Studio, The Lab and AMP teams that enables us to help brands engage with their audiences simply, intelligently and transparently,” Powers said.

In a press statement, Behnam also thanked Nikhilender for her immense contribution and service.

“We all feel privileged to have had Deepika at the helm during a defining period in CtrlShift’s history. We wish her only the best with her next endeavor,” Behnam said.