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Are you confident about where you are in the industry right now? Have you foreseen the upcoming trends? Have you already thought about the future possibilities that could come your way? You could do as much planning as possible… But there would always be something which will remain unexpected....... read the full article

If you are managing an enterprise website or business, there are a lot of tools that just don’t live up to the stability needed for thousands of actions. Tools like Buffer, Hootsuite, Aweber, and others often can’t handle the automation and volume of tasks you send their way without...... read the full article

We’ve all heard that: A picture says a thousand words. Headlines and great offer matter, but nothing can complete your landing page and spice your conversion better than a suitable image. With most people being visually-oriented, photos are a powerful tool for web designers, as they can tell a...... read the full article

Holiday season is here. And with Holiday shopping beginning as early as during Halloween, it makes sense for retailers to start early. The same can be said for online retailers or eCommerce stores, who are on the winning side during the Holiday season when customers throng online stores for...... read the full article

We humans like to think we’re rational creatures. That we make logical decisions based on concrete information, and that are conscious minds are in control. There’s plenty of evidence to suggest just the opposite, of course, but we like to ignore it and tell ourselves we know what we’re...... read the full article

Mobile is the fastest-growing payment platform in retail. In fact, sales are actually expected to quadruple between 2014 and 2018, reaching a total of $204.6 billion. “It’s impossible to ignore the direction in which the industry is moving,” says Chargebacks911™ co-founder and COO Monica Eaton-Cardone. “The consumer market is saturated...... read the full article

Personalization is getting more and more attention in all areas of life, not just in trade. The retail tendencies of the last few years are mainly based on the use of personal data to generate ads according to the preferences and purchasing history of the individual client. We all...... read the full article

B2B copywriting is often an altogether different ball game. However, that doesn’t mean that advice that applies for improving conversions doesn’t make sense here. But there’s a difference between writing for B2B and B2C audience.... read the full article

Today Babak Pahlavan, Senior Director of Measurement and Analytics of Google announced Google Optimize during the SMX keynote. This free version of Google’s Optimize 360 will come in October this year and will roll out globally before the end of the year. Update: September 30th – updated comparison with...... read the full article