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Poster boys for TNT’s ‘Advertising’

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Eric McCormack has been tapped for one of the leading roles in the TNT drama pilot “Truth in Advertising.”

Tom Cavanagh is in final negotiations for the other lead in the project, from Warner Horizon and Shephard/Robin Co.

“Advertising” is set at the multimillion-dollar advertising agency Rothman, Greene & Moore, where executives must continually prove themselves as their jobs are on the line every day.

McCormack will play Mason McGuire, vp and art director at the Chicago agency. He is described as a nice guy navigating the politics in an increasingly cutthroat corporate world. When he is promoted to creative director, Mason must learn to cultivate his inner shark.

Cavanagh would play the highly emotional and creative Conner, Mason’s partner, friend and copywriter. He gets that advertising is a business but is always looking for ways to mix in plenty of pleasure.

Hunt Baldwin and John Coveny wrote the script and are executive producing with Greer Shephard and Michael M. Robin.

“Choosing a series after ‘Will & Grace’ is like deciding where to eat after French Laundry,” McCormack said. “But ‘Truth’ is a fresh, smart script with a really complex central character. How do you say no to this team?”

The pilot is set to shoot in October.

McCormack, who won an Emmy for his role in NBC’s “Will & Grace,” next appears in the A&E Network miniseries “The Andromeda Strain” and is shooting the indie film “It Came From Beyond Space” for R.W. Goodwin. He is repped by Endeavor and manager Joan Hyler.

Cavanagh is known for his starring roles on NBC’s “Ed” and CBS’ “Love Monkey” and is starring in Lifetime Movie Network’s upcoming miniseries “Desperate: The Search for the Green River Killer.” He is repped by Endeavor and manager Joan Sittenfield.