If it catches your eye, surely the ad’s working?

A screenshot of The Economist‘s advertising on the Indian TV station NDTV’s relaunched website, NDTV.com.

The other advertisements take the attention away somewhat, but the English headlines in a Russian-looking font (“Journalists stopped by Great Wall of China”, “Indian children increase unemployment in China,” “Russian billionaires in debt to Kremlin”) grab the eye while underlining the magazine’s international appeal.