No blessing in Italy for Red Bull commercial

December 6, 2007

Cbgrace alerted us to this “brew” haha. It seems that Red Bull drink was advertised in a TV commercial (seen here on YouTube) recently in a high-energy version of the nativity story that introduces a fourth wise man. According to a Reuters story, Father Marco Damanti from Sicily has convinced the company to pull its commercial from Italian television, denouncing the spot as disrespectful and blasphemous.

“The image of the sacred family has been represented in a sacrilegious way,” Father Damanti told Corriere della Sera. “Whatever the ironic intentions of Red Bull, the advert pokes fun at the nativity, and at Christian sensitivity.”

The priest also objected to the company’s slogan, “Red Bull gives you wings,” said by angels in the animated advert.