In 1853, the golden chaise from California was all people’s procupation and every day they were complaining about the lack of wardrobe. Levi Strauss, a german imigrant of 24 years old left in San Francisco with the hope that he will open a business in selling food. Soon after his comming here, he met a business man who gave him the ideea of selling pants, because he couldn’t found anywere solid pants.

Levi Strauss created some pants of sale, that liked to the miners, but they’ve complained about the fact that weren’t very comfortable. Strauss changed the material with one bought from France, called ”serge de Nimes”. Later this material has been wored under the name of ”denim”.

In 1873, the company Levy Strauss started to use in the design of jeans, the pockets applied over the jeans. The tailor, David Jacobs, who is in charge of the jeans design used than for the first time rivet in jeans to make them stronger. The day of 20 may, 1873 can be considered as the day that denim jeans were born.

The history of demin jeans was concretized in 1950 when the cinema stars started to wear them, and all teens followed them with interest. Once that stars like James Dean or Marlom Brando weared jeans, international people fallowed their example.