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The PumaRS-100 Polaroid reimagines the ’80s silhouette with hints of photography elements. The sneaker remains true to the OG by keeping its retro style and featuring the classic Polaroid hues in a colour-blocked style. It features a suede upper with leather overlays, and is finished with a reflective detailing and a play on the ‘flash’ from the Polaroid camera.

The iconic Polaroid colour spectrum graphic rainbow colours are used sparingly, and is featured horizontally across the top of the tongue, and all across the footbed underneath.With both brands seeing a cultural resurgence in recent years, the collaboration couldn’t come at a better time for the companies. Both of the brands have also pushed creativity and innovation through their design, style and technology, each telling their own story of reinvention, staying true to their history and heritage through the years.

Polaroid changed the world of photography when it released their “instant photography” cameras in the 1940s, which paved the way for cameras of today to fit on our pockets, on drones, and many other portable devices. The reinvention of photography has changed the way in which people travel, share those stories, capture moments and interact with friends across the world.

The PUMA X Polaroid collaboration looks to celebrate this story by reinventing the RS-0 and RS-100 sneakers, taking cues from the Polaroid OneStep instant camera, which originally launched in 1977.