A study from last year found that 65% of people working on social media do it part-time along with other job responsibilities. Additionally, 42% of people who work on social media full-time are one person departments. That means there's typically too little time available to craft social strategy, create and share content, manage a community, and stay on top of all the latest and greatest changes in tools and practices.

Trying to make social media work as a one person department demands being more efficient, effective, and smart about how you invest your time and energy to make everything work smoothly. This session provides answers from someone who is a veteran of making a part-time, solo social media "department" work. Attendees will learn tested tips and ideas for:

What are the most powerful techniques for reaching Millennial women, the influential generation of consumers who were born between 1980 and 2000? In this engaging presentation, Brennan provides insights on this crucial target audience, who are already the newest generation of mothers. Millennial women are a prime target audience for everything from cars to furniture to financial services. As a generation that's come of age with social media and technology, what’s the best way to reach them? Brennan explores how the Millennial generation’s unique perception of the world (and themselves) impact brand preferences, marketing responses and choice of sales channel. Attendees will learn the cultural forces that have shaped Millennial women, and how to apply this knowledge to marketing and sales efforts. Topics include:

Are you struggling to turn your businesses' social media presence into something meaningful and ROI driving? You're not alone. This session will dive into how to pivot your social media presence from a lackluster, low engagement, or plateauing state into a place where real connections are created that turn into new business. From creating truly engaging content, to social listening and responding, to social media as a customer service tool, you'll leave with actionable tips and practices you can implement for a more connected, growing social strategy.

Many retail customers want nothing more than to do everything on their mobile devices while in a store. They want to read product reviews, showroom, take, share, and get feedback on pictures of products, and make purchases through an app, mobile website, or through a swipe via Apple Pay or another payment system.

Others want, even demand, personalized customer service. They go to such retailers as REI to do preliminary research on mobile, but also to get the best advice from Green Vests and similar experts within the brick and mortar location. What does a business need to do to satisfy all? Is it even possible?