News, 9/8/2017 | Embassy of Finland, Washington

Company Profile: Reima Clothes Allow Children to Play Outdoors in Any Weather

Reima is a Finnish company that produces outdoor clothing for children. The company develops functional clothes so that kids can go outside and play in any weather. Many Finns share the belief that there is no such thing as bad weather, only bad gear. Soon the clothes will be available also in the U.S.

Reima was founded in Finland in 1944, and generations of Finnish kids have played outdoors wearing their clothes. The company is known for its durable and colorful outdoor clothing for children aged 0 to 12. They produce jackets and overalls for extreme cold, rain boots and pants for rainy days as well as sandals and UV protected hoodies for the summer.

In the Nordic countries, children are expected to spend 3–4 hours outside every day, rain, snow or shine and irrespective of temperature. This means that outdoor gear has to be highly abrasion resistant, waterproof, breathable, comfortable, and of course, safe. Reima is committed to give parents complete peace of mind, as kids stay dry, warm and safe.

Photo: Reima

Reima is known for its durable and colorful outdoor clothing

A main part of the company’s mission is to encourage children to move. In 2016, Reima launched a new clothing concept that includes wearable movement sensors and a mobile app. The sensor doesn’t monitor children’s heart rate or calories, but rather the intensity and duration of their physical activity during the day. The activity data recorded by the sensor is read into the ReimaGO app. The app‘s gameplay lets children see their progress and gather rewards for activity.

Reima operates in over 30 countries and employs approximately 300 professionals globally. Their biggest market area is Russia, followed by Finland, Norway and Sweden. Reima announced in January 2017 that they will expand to the U.S. markets. According to them, the company is the first major outerwear brand to bring an entirely non-toxic kids’ collection to consumers in the U.S.