It is no secret that the rising 'millennial' generation is more likely to purchase products and services from companies that are making a positive social impact. According to a U.S. Trust Report, 69% of millennials use their investments as “a way to express social, political and environmental values.” Many companies, whether to attract consumers or because of redefined strategic goals, are changing the way they operate in order to incorporate consumer values such as gender equality, education and financial inclusion.