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34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Google+ (or Google Plus) is many different things, depending on who you ask. It’s the fastest-growing social network ever. It’s the tool Google will use to beat Facebook. It will fundamentally change SEO. It’s a pain in the arse because it’s yet another social network to join. It’s Google’s latest attempt at social media, and they finally got it right. It’s mostly a playground for engineers and marketers. It’s appealing, but too late. It’s “the linchpin of Google’s plan to own the entire internet” (see below for the source of that quote).

Image credit: SEOmoz

Most likely, it’s some combination of those things. What it’s clearly not, however, is a venue that businesses can afford to ignore.

So what do organizations need to know about Google’s latest foray into social media? How can they get the most out of it? What impact is it likely to have? What are Google’s future plans for the platform?

Learn all of that and more here in almost three dozen of the best Google+ reports, guides and insights of the past year.

Google Plus Tips, Tactics and How-To Guides

Mark Burgess explains how small business can build trust and creatively use circles on Google+ (“This insight [that people prefer to share specific information with specific groups of friends or followers] led to the creation of Google+ circles, a major differentiator between Google+ and Facebook. Circles enable you to ‘narrowcast’ messages…Suddenly, Google+ can enable micro-targeting via circles.”).

Justin Garrison details tools that can be used “to migrate pictures, videos, and friends” from Facebook to Google+ (assuming you want to connect with the same people on Google+). He walks through the migration process, including helpful screenshots to illustrate each step.

Tad Chef details the most important considerations in optimizing your Google+ profile, from your profile image (“Make sure you use a bigger image than just the tiny thumb you’ll see elsewhere on Google+ (or) on your profile it will look awful. Google simply scales it up. It needs to be 200 x 200 pixels or bigger.”) to proper use of the “Other names” and “nicknames” fields.

Kelli Shaver shows how to display your Google+ profile information on a WordPress site/blog, add the +1 button, and even use a Google+-inspired WordPress theme, with details about and illustrations of three examples.

Frequent best-of honoree Pam Dyer explores a bit of what’s behind the Google+ “project” then shares more than two dozen resources for getting started on and using the network, from using circles and hangouts to its impact on SEO, and from tips small businesses need to know to feature comparisons to Facebook.

The brilliant Shel Holtz explains how organizations can tap into the power of Google+ circles for content marketing, completely apart from brand pages, noting “I’m skeptical about brand pages, since research indicates most people connect with Facebook’s version only to learn about coupons, discounts and special offers.”

Erik Freeman compiles a list of posts featuring Google+ tips and tricks, guidance on inviting friends to circle you, an amazing use of video on Google+, the effort by Matthew Epstein to get hired using the social network, and notes about Google’s privacy policy (though of course this has changed, dramatically, recently).

In one of the first, if not THE first, Google+ directories, you can find people to follow and add to your circles across a broad range of topic areas from bloggers, journalists and tech entrepreneurs to scientists, filmmakers and foodies.

Amit Banerjee explains why you should sign up for yet another social network (“You use Gmail/Google Apps as your email provider, don’t you? You use Google as your search engine, Chrome as your browser, YouTube to watch videos, and Google Reader to read blogs. Plus, what about Google Maps, Google Translate and a plethora of other Google products?”), what’s behind circles and sharing attributes, how Google+ differs from Facebook (“No walls here!”) and more in this informative post.

Writing that “Having fun with any new kind of social media like Google+ means you get to make it your own, and playing with the different plugins available can help you do just that,” Kim Garst reviews five of her favorite Google+ plugins for the Chrome browser, such as Helper for Google+, a multi-purpose plugin with functionality for notifications, translation and bookmarking.

SEO and the Google +1 Button

Ryan Singel takes a close look at how Google may use +1 data in search result rankings, and shares some interesting observations: “Google would love to get at its (Facebook’s) data — the way that Bing is already — but the two companies go together like toothpaste and orange juice. Facebook will likely never let Google anywhere near its data stream, which meant that Google had to build in its own social network. But therein lies the rub. If Google’s search results become heavily dependent on social signals from Google+, then there’s going to be heavy pressure on the net’s websites to embed the Google+ button. And depending on where you work — say, Facebook or the Justice Department — that could look like Google is unfairly using its search engine might to boost its Facebook alternative.”

Joydeep Deb explains how to add and customize a Google+1 sharing button on any website, as well as how to modify +Snippets “to customize the Title, Thumbnail Image and Description that appear when your content is shared.”

Google+ Brand Pages

Janet Driscoll Miller points out that the main reason for businesses to create yet another social profile page, this time on Google+, is that “Profiles help your brand SEO and help your online reputation management (ORM) efforts.” She then steps through the process of how to create one.

Mart Prööm presents more than a dozen examples of cool, and pioneering, Google+ brand pages from companies like Pepsi, Toyota, Fox News, Yahoo! and Angry Birds. And that’s possibly the first time those five brands have been mentioned together in a single sentence.

This may be what Google+ is all about. Sam Diaz notes of brand pages that “On the surface, the new feature feels like Google’s version of Facebook fan pages, a place where companies, celebrities and other ‘brands’ can interact with their customers and followers by sharing news or engaging in discussions. But Google brings something extra, something that Facebook and Twitter can’t offer – the power of open Web search.”

The always insightful but socially oblivious Daniel Flamberg writes about what the Google+ platform is, what it means to marketers, how consumers are reacting (e.g. “Google+ has attracted almost 50 million users since launch (as of mid-November); 68% of Google+ users are men; The single biggest occupation is software engineer; Biggest company affiliations are IBM and Google; It looks like a technology-focused, early adopter crowd”) and predicts how professional marketers will react to the platform in the near term.

Chris Abraham walks readers through the process of “setting up your brand page right away in the right way. If you follow these steps, you’ll be as well-placed as possible,” from selecting a category and uploading an image through adding friends and optimizing your profile.

Contending that “without an ample following, all the time and effort you put into your presence is ultimately a waste,” Pamela Vaughan provides 10 tactics to grow your following, such as promoting your Google+ page in other social networks, writing a blog post about your new page, and making yourself eligible for Direct Connect.

Tom Edwards examines the similarities and differences between Google+ and Facebook company pages, and the benefits of Google+ brand pages for businesses, including search integration (“Google currently owns 68 percent of search market share. The fact that the Google +1 icon is now a part of every Google search result shows a glimpse of the level of integration Google has in store for users and brands alike”), using circles for audience segmentation, hangouts, and social gaming among others.

Paul Chaney outlines how to create, use, and build a following for your Google+ business page. He concludes that “The features for Google+ business pages fall short of those available on Facebook, not the least of which is the ability to add custom apps. Google likely will add more features in time. Until then, the social network may serve as a second-tier channel through which you can build some brand equity and…improve search returns.”

An excellent post outlining “ten things you should keep in mind when putting up your Google+ Business Page” such as looking at what’s working (and what’s not) for major brands already there; crafting a creative (and keyword rich, for web presence optimization purposes) tagline; and being “chatty, but never spammy.”

Janet Driscoll Miller (again) reports on Google’s decision to enable pages to have multiple administrators, why this functionality is important (e.g., “Allow multiple individuals to make updates…(and) Maintain personal account security”), and how to invite others to be administrators.

Google Plus Strategy, News and Commentary

Rob Cubbon reviews the basics of Google’s latest attempt at a social network, starting with Circles (a feature that sets Google+ apart from most other networks) and posting (along with helpful shortcuts) and moving through hangouts, the +1 button, privacy, Google’s philosophy behind Plus, and new features likely to be added in the not-too-distant future.

Laurie Sullivan outlines the value of Google+ for advertisers (“‘”For advertisers, one of the biggest benefits from Google+ will become the user data they don’t have access to from Facebook,'” according to Debra Aho Williamson), the network’s rapid growth (“Google+ has become became the fastest-growing social site — hitting nearly 25 million visitors worldwide as of July 24, just four weeks after launch…It took MySpace 23 months, Twitter 33 months; and Facebook 37 months”) and its user demographics (“About 63% of Google+ users are male, compared with 37% female…the highest percentage of users falls between the ages of 25 and 34”).

Jon Elvekrog expounds upon the unique strengths and drawbacks of Google+ as a social network, its benefits to brands and advertisers, and why he believes it is much more likely to coexist with Twitter and Facebook than to supplant either one.

Rob Garner counters skeptics, demonstrating how Google+ may help the search giant not just catch up to but leapfrog Facebook and Twitter, who, Garner believes, are far behind “in terms of applying algorithmic relevancy to the social experience.” He recommends that organizations treat Google+ as a “primary top-tier social network” and notes the importance of creating content and sharing it through Google+ for search success.

Gareth Case likes Google+ and understands its appeal, he just thinks that Google may have “missed the boat… By about 5 years” in terms of building a viable social network. His post includes an excellent graphic illustrating the distribution of social media traffic across the major networks.

Alejandro Rivas-Micoud reports on results of a focus group test with Facebook users in various age groups test-driving Google Plus and providing feedback. These users liked the concept of circles, but found other aspects of Google’s social network confusing, and weren’t sure it offered any compelling differentiation or reason to switch from Facebook. The conclusion was that “simply improving upon the Facebook experience is probably not enough. Instead, to gain a meaningful market position…Google+ (needs) to either carve out a specific, complementary niche to Facebook” or just be flat-out better.

Kelly Gillease explains what social extensions are, why they matter (“The main advantage for in-house marketers implementing the new Social Extension is to boost their +1 counts all around, AdWords ads and Google+ pages will receive boosts from each other’s increasing +1’s”), how they impact AdWords ads, and what companies need to do to complete the verification process with Google.

Jim Ewel presents “9 facts about Google+ that may help convince you that you need to add Google+ to your social media marketing in 2012,” among them that Google+ will affect search results, that it helps people to find your business, and that activities there are easy to track.

Kipp Bodnar (again) contends that “Google+ isn’t about changing social networking. Google+ is the linchpin of Google’s plan to own the entire internet. The company with the platform that can give internet users EVERYTHING they want will win. This is why you’ve seen Facebook partnering with music providers, launching its own email service, and allowing users to make images and updates public to improve Facebook Search. These two internet giants are locked into the early stages of the business equivalent of a death match.” The logic is hard to argue with, but Google’s strength has always been that it’s not a walled garden (like Facebook now, or AOL before it). Going down that path would leave a clear opening for someone to become what Google was on its way to becoming before it decided it just wanted to be the next Facebook.

[…] media here in three dozen of the best Google+ guides of the past year. (RT @TudoAoContrario Thanks!Via webbiquity.com Share this:TwitterFacebookLike this:LikeBe the first to like this post. This entry was posted in […]