Why Football Matters

Using football as a medium to appeal to the masses is a very clever thing to do.

WWF teamed up with Brazilian agency Grey 141 to raise awareness of deforestation in Brazil. Every four minutes the equivalent of a football field is clear cut, so what better medium to use than a football field to show the damage? And then of course hijack four minutes of a game to show the real rate of clear cutting.

It’s a brilliant stunt – and apparently led to an increase of 73% traffic to WWF’s website.