The Gentil Wall is a project in which the side facade of the gallery is occupied every four months with a new intervention, which is supported by a collector. Thus, A Gentil Carioca seeks to encourage new ways of collecting and of creating a relationship with the street and the community around the gallery. From 12/09/2009 to 23/01/2010, A Gentil Carioca presents the 11th intervention by Sao Paulo artist Carla Zaccagnini, with the kind support of collectors Marta and Marcio Lobão.

Zaccagnini's work is called 'If this was my street' and suggests the possibility of making small changes in the specific reality through a simple gesture, by making visible words already contained in the street signs, but that are hidden among the letters of the street names. For example, that a plaque that reads Rua Luiz de Camões would read R a z ões.The mechanism is very simple, the wall is painted blue, in the same tone that the street signs, and will have a list of streets in the vicinity painted in white in alphabetical order, highlighting some of the letters to form a sentence explaining the game proposed.

The idea is to create the possibility of building a rambling message that spreads organically in the city, and the possibility of a game that spreads to infinity, because once you start thinking about the imaginable changes, you look at all street signs with their names coming from historical figures and dates and you think of all the other words that they hide, in this way projecting on to them, another content.http://www.agentilcarioca.com.br

EXHIBITIONS, PROJECTS AND TEXTS BY PLB

ABOUT ME

"At the end of the fifteenth of his 'Letters on the Aesthetic Education of Mankind' Schiller states a paradox and makes a promise. He declares that ‘Man is only completely human when he plays’, and assures us that this paradox is capable ‘of bearing the whole edifice of the art of the beautiful and of the still more difficult art of living’. We could reformulate this thought as follows: there exists a specific sensory experience—the aesthetic—that holds the promise of both a new world of Art and a new life for individuals and the community. There are different ways of coming to terms with this statement and this promise. You can say that they virtually define the ‘aesthetic illusion’ as a device which merely serves to mask the reality that aesthetic judgement is structured by class domination. In my view that is not the most productive approach..." from
Jacques Rancier, 'The Aesthetic Revolution and its Outcomes', New Left Review 14, April-March 2002

SHORT BIO

Pablo León de la Barra is an exhibition maker, independent curator and researcher. He was born in Mexico City in 1972. León de la Barra has a PhD in History and Theories from the Architectural Association, London. He has curated among other exhibitions ‘To Be Political it Has to Look Nice’ (2003) at apexart and Art in General in New York; ‘PR04 Biennale’ (2004, co-curator) in Puerto Rico; ‘George and Dragon at ICA’ (2005) at the ICA-London; ‘Glory Hole’ (2006) at the Architecture Foundation-London; ‘Sueño de Casa Propia’(2007-2008, in collaboration with Maria Ines Rodriguez) at Centre de Art Contemporaine-Geneve, Casa Encendida-Madrid, Casa del Lago-Mexico City, and Cordoba, Spain; ‘This Is Not America’ at Beta Local in San Juan, Puerto Rico (2009); ‘Incidents of Travel in Central America, Chiapas, Yucatan and Elsewhere’, at the CCE in Guatemala (2010); ‘To Know Him Is To Love Him’, Cerith Wyn Evans at Casa Barragan, Mexico City (2010); ‘Incidents of Mirror Travel in Yucatan and Elsewhere’, at Museo Tamayo, Mexico City (2011); 'Bananas is my Business: the Southamerican Way' at Museu Carmen Miranda, Rio de Janeiro (co-curated with Julieta Gonzalez, 2011); 'MicroclimaS' at Kunsthalle Zurich (2012); 'Esquemas para una Oda Tropical', Rio de Janeiro, 2012; 'Marta 'Che' Traba' at Museo La Ene, Buenos Aires (2012); Novo Museo Tropical at Teoretica, San Jose, Costa Rica (2012); Museu Labirinto / Museum of Unlimited Growth, ArtRio, Rio de Janeiro (2012); The Camino Real Arcades, Lima, Peru (2012). PLB has acted as advisor and/or art curator for the following art fairs: Pinta/London (2010-12), Maco/Mexico (2009-1012), Circa/Puerto Rico (2010), La Otra/Bogota (2009), ArteBA/ Buenos Aires (2012), ArtRio/Rio de Janeiro (2011-2013). León de la Barra has written amongst other publications for: Frog/Paris, PinUp/New York, Purple/Paris, Spike/Austria, Tar/Italy, Wallpaper/London, Celeste/Mexico, Tomo/Mexico, Rufino/Mexico, Ramona/Buenos Aires, Metropolis M/Amsterdam, Numero Cero/Puerto Rico. PLB has also written texts for many artists and exhibition catalogues, lectured internationally and participated in many international symposiums where relevant topics to arts, culture and society have been discussed. PLB was co-director of ‘24-7’ an artists-curatorial collective in London from 2002-2005 and artistic director of ‘Blow de la Barra’ in London from 2005-2008. From 2005 to 2012 he was curator of the White Cubicle Gallery in London, a community art space which he also founded. He is also founder of the Novo Museo Tropical, a museum yet to physically exist somewhere in the tropics and curated the First Bienal Tropical in San Juan Puerto Rico (2011). He is also the publisher of Pablo Internacional Editions and editor of his own blog the Centre for the Aesthetic Revolution. He lives and works between London, Mexico City, Los Angeles, Rio de Janeiro, Sao Paulo, San Juan, Bogota, Lima, Athens, Beirut...