Scaling Ad Revenue In Times of COVID-19

Things have seen a massive change after Covid-19. Publishers especially have seen things change from ground level and are scrambling for an action plan. We invited Ankit Oberoi, the CEO of Ad Push push to take a stab at what is that publishers are going through and how they can overcome it in these drastic times. Here are a few points covered in this episode-

Trends in the publishing industry and how the trends have changed after Covid-19

How is the media reacting to the Covid change? And how are they building a plan of action?

What happens if - in 30 days the situation improves or it remains the same for 3-4 months, or the global mayhem goes on for a year

Word of advice for publishers who are in events and travel

What will happen for the good post-Covid-19? What is the fundamental risk of existence?

About the company

AdPushup a Microsoft funded startup, a Google NPM partner, and the winner of NASSCOM EMERGE 50 award. AdPushup drives an average revenue uplift of 33% for their publishing partners, and their clients include known brands like Newsweek, Reddit, CNET, NDTV, Network 18, Punjab Kesari, GSM Arena, and Axel Springer, among 300+ others.