G.I. Joe: A Real American Failure

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EA's movie tie-in doesn't catch the interest of gamers.

By Hilary Goldstein

August NPD numbers show that EA's movie tie-in G.I. Joe: The Rise of Cobra fizzled on store shelves last month. Despite being connected to a moderately popular film, the game version was panned by critics and ignored by gamers. According to NPD, no version of the game sold even 35,000 units in its debut month.

G.I. Joe: The Rise of Cobra is based off a movie, which is based off a TV show, which is based off a toy line. Somehow, that didn't translate into something people wanted to play. The Xbox 360, which sold best, has a 4.4 average rating on Gamestats. Apparently that was enough to scare consumers away.