Social media is constantly changing and new applications become available to make companies be more social. This has occurred recently with the Amazon Kindle and its application or plugin to allow people to send blog posts to their Kindle device. I recently wrote over at Bloggers For Hire about Google Reader being shuttered in July of this year and this new application comes at a opportunistic time for the folks at Amazon. With bloggers looking to find ways to get their content in front of those readers that use devices to consume content, Kindle provides a way to distribute that content.

WordPress users can jump right into the distribution of their content on the Amazon Kindle by installing the Send To Kindle plugin in the WordPress plugin catalog. It is a simple plugin to install and the settings make it easy to create the button and allow you to put the sharing button in the front of the post or at the end of the post. I will begin testing the service by putting the button at the end of the content like the Twitter sharing function here. I am not sure that is the best location for its use at the end of the content that you are expecting people to save and read later. It may be better used at the beginning of the text of the content after the title of the piece. This is a new application and the use of it and its functionality is still to be determined. I think there are other similar apps on the market out there and I will be looking into this more since the reader from Google is changing how wee get our content into the hands of those that want to read it. All in all, Kindle is allowing us here at One By One Media to be more social.

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