“Year-on-year growth reflects substantial strength in Mobile Search due to the ongoing benefit from the improvement in ad format and delivery that we launched in the third quarter of last year. We continue to have solid growth from Desktop and Tablet Search.

“YouTube revenue continues to grow at a very significant rate, driven primarily by video advertising across TrueView and increasingly Google Preferred, with a growing contribution from buying on DoubleClick Bid Manager.

“Network revenue was $3.7 billion, up 3% year on year and up 1% sequentially, continuing to reflect the strong growth of programmatic offset by the traditional Network businesses.”

Mobile search gave Alphabet a huge boost in the quarter, as advertisers invested 63 percent more in mobile search ads during the period, compared to all-platform search-ads up 10 percent.

Alphabet’s shares soared by over 5 percent in after-hours trading on Thursday, reaching $809 per share.

“We emerge from Alphabet’s second quarter encouraged with the overall results and feel the newer ad products launched on its revamped AdWords platform can lead to continued strong growth going forward,” JMP wrote in the analyst note.