Tuesday, 13 February 2018

The worldwide launch to travel retail of
an exclusive AFTER FLIGHT MASK takes
place at this year’s ACI Airport Commercial & Retail event in Tel Aviv,
Israel (March 13-15). Beauty brand DERMAGLAM SEOUL (www.dermaglam.com) claims there is nothing else like its range of Korean-manufactured skin-care
sheet masks available in travel retail, with the After Flight Mask being unique
to the sector.

Designed specifically
for the channel, the After Flight premium, superfine fibre sheet mask has been created to treat
dehydrated, tired skin that has been exposed to the extreme conditions of air
travel. The mask is infused with hydrating, soothing revitalizing serum that
instantly rejuvenates and wakes up tired skin. Each mask pack is just 20g and
can be sold separately or in boxes of five units, making it ideal for ground
shops and airlines with no LAGS issues through airport security.

“It's a best seller for our existing travel retail
partners,” says DERMAGLAM SEOUL Co-CEO David Edelstein. “There’s really nothing
else like it available to the sector. It’s perfect to use after a long flight,
or on holiday after exposure to sun, salt water and chlorine.”

DERMAGLAM SEOUL is a
premium Korean beauty brand currently operating in Israel; the first company to
bring sheet masks – the worldwide mega beauty trend – to the local market.
Within Israel, DERMAGLAM SEOUL has already established an excellent travel
retail business with listings via JR/Duty Free James Richardson at Tel Aviv airport
(Terminal 1 and 3). Products are also offered inflight on Israir Airlines and
Arkia and will be going onboard El Al from April this year. The range is also
sold via DERMAGLAM SEOUL’s own website and through Adika (the leading fashion
brand for young women in Israel) and via Yarin Shahaf – the country’s leading
makeup artist school.

Now the company is
looking to expand its business globally and sees travel retail as the perfect
spring-board from which to raise the brand’s profile and awareness.

Alongside the AFTER FLIGHT MASK, DERMAGLAM SEOUL has
highlighted two other products that are ideal for travel retail, including the PREMIUM GOLD SNAIL INTENSE GLAM MASK. Another best seller with the brand’s existing travel
retail clients, this premium Hydrogel Gold mask that acts as a luxury face
treatment with instant anti aging results.

Launching for the first time at the ACI Europe event
will be a new line - PREMIUM
COLLAGEN REPAIR ANTI AGING MASK. This
premium Collagen booster treatment is formulated with cutting edge technologies
to give tension, vitality and elasticity to mature skin in just 20 minutes.

DERMAGLAM SEOUL believes its products are perfect for
travel retail globally in all distribution channels as the demand for proven
skincare products expands and the influence of K-Beauty continues to gain
traction outside Asia. “K-Beauty is essentially a name to
categorize the Korean Influence upon western world skincare,” explains Edelstein.
“K-beauty is focused on health, hydration and a preferred lack of pigment - as
opposed to the west's sun-ravaged aspirations. Pristine, perfected and pale
skin is a measure of beauty so the products that come out of Asia have high
specific standards to enable those goals.

“Once, western brands led the way, now the axis of influence has shifted
and due to a combination of factors South Korea has become the global leader in
cutting-edge beauty innovation in a relatively short period of time. K-Beauty
is believed to be at least 7-years ahead of the rest of the world in terms of
innovation, which means western brands naturally seek SoKo’s lead on trends.”

It is this innovation that makes DERMAGLAM SEOUL of such interest to a
travel retail industry constantly looking for products that offer consumers
that point of difference over the High Street. “We are an exclusive brand, only
available online, specialist makeup venues or – currently – through Tel Aviv
airport and onboard selected airlines,” continues Co-CEO Etti Barkin. “ We are
hoping that exhibiting at the ACI Airport Commercial & Retail Event in Tel
Aviv will introduce DERMAGLAM SEOUL to airport and retail delegates from
throughout Europe, of course, but our strategy is to seek distribution
worldwide.”

Compact packaging makes the range ideal for inflight sales and, says the
company, there are options for combination packs combining different masks
together. “We’re able to meet the margin requirements of travel retail and
maintain a good value proposition to the consumer,” continues Barkin. “DERMAGLAM
SEOUL masks are flying out through Israeli travel retail; it’s time for this
success to go global!”

About DERMAGLAM SEOUL

The world of Dermaglam is one of innovative scientific
breakthroughs. The company strives to go behind the limits of imagination in
order to offer consumers breathtaking results and a magical, luxurious
experience.

Using the Korean beauty philosophy and precious ingredients,
Dermaglam created a collection of premium face masks, designed to intensely
fight the signs of aging and instantly rejuvenate skin.

All Dermaglam skincare products are approved by the
Korean Ministry of Drug & Health, the American FDA and the Israeli Ministry
of Health.

They are the result of years and years of research and
development done by our international, GMP certified laboratories in Seoul.