Cindy Tripp speaking at Studio C Design Thinking Workshop

On May 18, in a room equipped with only whiteboards, tables and chairs, branding and innovation consultant Cindy Tripp explains the process she implemented at Procter & Gamble for seven years: design thinking. Typically she speaks to research or marketing firms, but today, it’s mostly nonprofits.

"It doesn’t matter if you’re working for a for-profit or nonprofit — human-centered design is important,” Tripp says. “I’ve yet to find anyone who didn’t find it helpful.”