I’ve been following the story of IBM CEO Virginia Rometty and the Augusta National green jacket/membership controversy.

In short, IBM is a long time sponsor of The Masters golf tournament, held at Augusta National Golf Club which bans women from membership. Traditionally, the CEO of IBM dons the champion “green jacket” and is given a club membership. Not this year. Instead of changing their rules to allow Rometty a green jacket and membership, the men in power at Augusta chose to continue their “tradition” of discrimination. In addition, IBM remained silent.

Dr. Martha Burk wrote a great column in Women’s e-News titled “To IBM: Women Saw That” about why this matters. She writes, “Much of the argument centered on whether the club had the “right to remain private” (translate “engage in discrimination at will”).”

In terms of gender equality, It is clear that IBM, Augusta National have missed a key opportunity and left the putt short.

Even more ironic is the headline of a Washington Times story titled “The Masters 2012: IBM’s Virginia Rometty overshadows Tiger Woods” as if to suggest it is incredulous that a female could and IS taking the spot light away from a male.