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HPU To Host Social Media Marketing Seminar For The Home Furnishings Industry

HIGH POINT, N.C., March 25, 2010 – High Point University’s Knabusch Shoemaker International School of Home Furnishings and Design will host a Social Media Marketing Seminar for the home furnishings industry from 10 a.m. to 4:30 p.m. on April 7 in the Francis Auditorium, Room 120, in Phillips Hall. The event is open to the public; however, seating is limited, so preregistration is suggested.

“This seminar will allow participants to learn from the experts who are on the leading edge of using social media marketing in the home furnishings industry,” says Dr. Richard Bennington, professor of home furnishings at HPU. “Guests will learn ways to reach potential customers, as well as learn what social media marketing can and cannot do for the manufacturer, retailer or interior designer.”

The “how-to” seminar will feature Leslie Carothers as the keynote speaker. Carothers, president of the Kaleidoscope Partnership – a social media agency for home furnishings and other related industries – has been in the furniture and interior design business for the past 27 years. She currently works with companies in the industry to create, train and execute social media campaigns. Carothers writes a blog on retail ideas for ?Furniture Today? and has written the “Technology and Retail” series for “Furniture World” magazine.

The event will also feature a group of HPU students serving as representatives of “Generation Y” ? future customers. The presentation will go through how Generation Y consumers can be reached through social media techniques, such as Facebook, YouTube and Twitter.

Other presentations throughout the day will feature experts who represent different viewpoints in the home furnishings industry, such as manufacturing, retailing, interior design and social media experts. Participants include Maybelline Te, of Snug Furniture; Wanda Horton, owner and designer at Interior Concepts by Wanda; Christy Brown, of Furnitureland South; Nick Iauco, of Brand Intelligence Group; and Mitch Miles, of 26.2 Group.

At High Point University, every student receives an extraordinary education in an inspiring environment with caring people. HPU, located in the Piedmont Triad region of North Carolina, is a liberal arts institution with 3,700 undergraduate and graduate students from 50 countries and 44 states at campuses in High Point and Winston-Salem. It is ranked by US News and World Report No. 5 among comprehensive universities in the South and No. 1 in its category among up-and-coming schools. Forbes.com ranks HPU in the top 6 percent among “America’s Best Colleges.” HPU was included in The Chronicle of Higher Education’s “Great Colleges to Work For” 2009 listings. The university offers 68 undergraduate majors, 40 undergraduate minors and seven graduate degree programs. It is accredited by the Commission of Colleges of the Southern Association of Colleges and Schools, and is a member of the NCAA, Division I and the Big South Conference. Visit High Point University on the Web at www.highpoint.edu or on Twitter at @HighPointU.