XRS

What if trucking were a science?

Formerly Xata and Turnpike, this young forward-thinking company is transforming the trucking industry from a labor intensive product installation environment to a technology based SAS company that is helping millions of truckers bring clarity and automation to their daily life on the road.

Through the development of the brand message “Road Science” we were able to help solidify the concept of technology, data and numbers being the primary elements that allow these companies to own the road.