Our World Public Service Announcement

[ Video ]

Challenge

PSAs run during televised sporting events such as U-M football and basketball games. The purpose of the spot is to attract prospective students, staff and faculty to the University of Michigan, to inspire students who are currently enrolled, as well as our non-enrolled fan-base, and to provoke an emotional, and actionable response from alumni, partners and contributors to U-M.

Solution

Michigan Creative provided creative direction and coordinated the production of the spot, partnering with Lowe Campbell-Ewald, and our film and production vendor, Supply&Demand.