Capital One CEO and founder, Rich Fairbank, was something to be proud of in terms of both its achievements and co-founder Nigel Morris and achievements Capital One. Nevertheless, he and Morris did not want to rest on our laurels. In 2000, they convened a meeting with his senior managers to assess the company's strategy. In particular, Fairbank wondered whether the company has executed on the optimal strategy throughout its history, and whether the company's strategy was consistent until the fluid and flexible, changing times. In addition, various functions optimally aligned with the strategy of the company? Other financial companies imitated Capital One success. Fairbank wanted the company to remain out of competition, maintaining their culture testing and innovation. "Hide by Garth Saloner, Victoria Chang Source: Stanford Graduate School of Business 31 pages. Publication Date: December 17, 2004. Prod. #: SM135-PDF-ENG