Fortune, the store manager of the Sox Market, says she's often called the "sock lady." She quit smoking mid-November just in time for the upcoming smoking ban on the marketplace right outside her door. The ban is adding to her motivation.

"I can't smoke outside my store. Why not do something different? It helps me along and it's a little extra push," said Fortune.

On Wednesday Dec. 17, the new 24-hour rule will prohibit the use of lighted tobacco products and substitutes on the walkway between Main Street and Pearl Street. Fortune says she's never liked the smell of smoke wafting into her store.

The marketplace says support from merchants like Fortune goes a long way.

"The police can only do so much so what it's going to mean is the community will need to step up and help us," said Ron Redmond, the executive director of the Church Street Marketplace. "We're going to have a lot of signs up and encourage people it's a really healthy thing to be doing."

Back at the Sox Market, the shopkeeper's decision to put down cigarettes and pick up Twizzlers is striking a cord with her nephew as well.

"He is super pumped. For him to know, he's 12, and he knows he's super pumped. He's like, 'It's healthy auntie' and all this wonderful stuff," she said.