Press releases that include images can attract as much as 20 percent more traffic than a text-only release. As websites and content publishers become more visual, providing quality images with your news may encourage more readership on third-party sites.

Go beyond your law firm’s logo and include photographs. Logos may make your news look like an advertisement, whereas photographs give the press release a more genuine news look.

The next time your firm sends a press release, include a few images to attract more readers.