Red Bull | Finn Iles Purest Line

CLIENT: Red Bull Canada

DIRECTOR / PRODUCER: Darren Rayner

There are many ingredients to Finn Iles's recipe for success, but focus is undoubtedly essential. Whether Iles's is thundering towards yet another World Cup win on the UCI circuit or filming in the streets of Quebec at 5 a.m. – the call time for Red Bull Purest Line – his focus allows him to mute everything but his bike and the track when he's in the saddle.

Red Bull | Finn Iles Purest Line

CLIENT: Red Bull Canada

DIRECTOR / PRODUCER: Darren Rayner

There are many ingredients to Finn Iles's recipe for success, but focus is undoubtedly essential. Whether Iles's is thundering towards yet another World Cup win on the UCI circuit or filming in the streets of Quebec at 5 a.m. – the call time for Red Bull Purest Line – his focus allows him to mute everything but his bike and the track when he's in the saddle.