The Business of Behavioral Economics Workshop

An Introduction To The Human Intention/Action Gap & The Interventions That Drive Behavior Change

Why don’t people save more money, engage in healthy behaviors, and, more generally, make better choices? There are dozens and dozens of cognitive illusions that obscure the truths behind human behaviors, and the study of these hidden truths inspired the science of Behavioral Economics. Teams will learn the common and most practiced behavioral economics principles, how they relate to sparking behavior change and, more importantly, how they can be applied to business, marketing, healthcare challenges and more.