ABOUT MOD’EL BY TOKS: MODEST ELEGANCE

January 5, 2018

Today we have a guest on the blog. Meet Oke Olatokunbo Afisat, Creative Director Mod’El by Toks.

Tokunbo is a Nigerian, who was born and brought up in Lagos, Nigeria. She’s the last of a Muslim family of 5. She has a Bachelors degree in Computer Science from the Lagos State University. She is happily married with a beautiful daughter.

Tokunbo began her hijab journey and had the most difficult time finding clothing that suits her personal style and still met up with the Islamic dress code of modesty. This inspired her to create the Mod’El by Toks brand.

Follow her on Instagram where she sometimes shares bits of her life as a designer, wife, and mother.

Mod’El by Toks is short for Modest Elegance by Toks. We are a modest clothing brand that caters to women who desire demure, affordable and easy to wear clothing with special attention paid to details and excellent finishing.

What is Mod’El by Toks mission and vision statement?

Mission: To create comfortable, affordable, versatile, unique and edgy pieces for the everyday woman who desires modesty in her clothing.Vision: We want to be in the wardrobes of at least 5 out of 10 Nigerian women. And also be the go-to brand for classic and trendy pieces for all modest fashion essentials. We want to dress you up to work, the quick trip, mall and all your exclusive special events.

The inspiration and philosophy behind Mod’El by Toks?

Mod’El by Toks was born from being in dire need of modest clothing that didn’t require so much layering. It was really hard getting dresses, skirts to cover properly. There was always a comma; they were either too tight, not long enough, modest but drab, et cetera.

I was called ‘soji alhaja’ because I wore jeans with short shirts and the likes. People thought it was cool but I was truly saddened to be identified as such. It killed the whole essence of the hijab.

I was pushed by this need and my passion for fashion to create Mod’El by Toks. I learnt some basic fashion design skills and started making the dresses of my dreams.😃

Friends and family always loved what I wore and asked to make for them as well. That was how the business was born.

We realized Mod’El by Toks majorly offer maxi dresses and abayyas; Is there a specific reason behind that?

This is not correct. 😃 Though we admit we do more dresses and abayas for now because that’s what 90% of our clients demand and we aim to please. In fact, we are working on launching something very special and important to every Muslim lady. Please stay glued to all our social media platforms.

What is Mod’El by Toks competitive advantage, its quality, and affordability?

I think our most competitive advantage is in the unique designs we offer. We create our own designs that you’ll hardly see elsewhere and when you do, be sure it’s a copy.😃

Also, the quality of sewing is very important to us, the durability of fabrics, wearability of the designs and affordability of the dresses. We hate to make beautiful dresses no one wants to buy because they’re badly made, not wearable or not affordable.

Who is your target audience?

Because we cater to women who desire modest clothing, our audience mostly includes, but not limited to Muslim women.

Does Mod’El by Toks cater for all sizes including children?

We cater for all aduItsizes. Not children for now, later in the future perhaps.

Any new collection that recently launched? What inspired this collection?

Oh yes! We launched a new collection on the 1st of January and we are very excited about it. Please follow @modelbytoks on Instagram to view the entire collection.

How can prospective customers reach Mod’El by Toks?

Related

A channel that is aimed towards empowering, influencing and fostering individual growth. My vision is to help people become a better version by creating more awareness on the idea of 'SELF' mastery, professional and personal development. Thank you.