In writing, the best way to build an argument is to also address the counterargument. But there’s a broader application for this concept in the business world, too.

Formal presentations are a staple in almost any professional setting. They’re used for many reasons—ranging from presenting research findings to rolling out a new program. And for some, presentations are also used to make formal proposals, like proposing a new business venture you think your company should make. In many cases, those considering your proposal will present reasons NOT to do something. And though the decision is ultimately out of your hands, the best way to present your case is to address those reasons, too.

Addressing the counterargument is a great way to show decision makers you’ve carefully done your research and, though there may be reasons for not implementing your idea, or important hurdles to consider, ultimately you think it’s still a good idea. Otherwise you wouldn’t be suggesting it, right? It will also show key decision-makers you see their side, too, and understand where they’re coming from. You never know when addressing these points will be the factor that turns your proposal into a reality.

How do you determine which company you want to work for when looking for a job? Salary? Benefits? Location? There are certainly a lot of factors to consider. But what about a company’s vision or values? Sure the salary and benefits may be fantastic, but do you agree with the company’s mission? If you don’t, all the other perks may not be worth it in the long run.

That’s not to say salary isn’t important—after all, that’s how we pay our bills. But when considering the beginning of your career path, it’s important to consider the bigger picture. For many, making a spectacular salary doesn’t mean much if they don’t enjoy going to work every day.

Believing in the purpose of the company you work for can benefit you in many ways—like creating more drive to do well, which shows in the quality of the work you produce. Managers and co-workers will take notice when this happens. Conversely, it may also reflect poorly if you don’t believe in the same message as those around you.

So when considering where you want to work, don’t just focus on the money—consider the purpose. Doing so will likely benefit you down the road.

Onsite interviews are an important part of any job search. But just as the potential employer will be using that time to evaluate you—use it to evaluate them, too. Recruiters or hiring managers can answer any questions you have about the work environment over the phone, but it’s no match for being able to physically see where you may be working. Use the interview time to look around—see what the culture is like, where you might actually be working or whom you’d be working with. Imagining yourself actually working there will help you determine if the role is a good fit for you.

Also take note of other factors like parking, organization, pace of the work environment or dress code. You may be very interested in the specific job, but liking the work environment in its entirety will also play a significant role in your long-term success at any company.