The ukulele remains to be one of the most popular instruments in the world today. The little instrument is a hit, particularly in countries where access to the internet – and thus social media – has enabled millions of people to watch ukulele players sing and strum away. Cries of “I want one!” can still be heard from mouths young and old, and ukulele sales continue to grow.

This is the situation long after industry experts have declared that the ukulele craze is over. If the mania for everything ukulele has passed, how come we are still seeing old and new ukulele models being sold left and right? What keeps consumers buying these little instruments? Here’s what we think.

Beginners upgrading to better models

Those learned to play with entry-level ukes may feel the need to buy a new one to complement their improved skills and meet their personal preferences. Many players are also looking for a model that’s a step up in quality.

Whether it’s a uke made of a different combination of tonewoods or a uke with electronics, intermediate players are looking for ukulele models that offer more than what their starter ukes can give. This is one of the primary reasons why ukulele players keep on purchasing other models, and one that will keep ukulele sales up.

Affordable lessons

Ukulele lessons, whether online, via group classes or private lessons at home or in a studio, are very affordable and there are plenty of instructors and music schools offering such. Learning to play ukulele is one of the easiest ways to get into music. The ukulele is also easy to learn, making it a top choice for beginners of all ages. The ease at which you can take lessons adds to the reasons why ukuleles are still selling.

Accessibility and price

Ukuleles are among the most affordable instruments in the world and they can be found in almost every music shop, no matter how small. The wide availability of ukuleles online and in physical stores make it easy for consumers to obtain them.

In addition, ukuleles are priced affordably, with many quality starter kits even costing less than $50. Some of the best concert ukuleles (like these ones) – considered to be the most ideal for beginners, along with soprano ukes – are just with the $100-$200 price tier and offer fantastic value for money. Ukuleles are generally more affordable than other instruments. For the musically inclined, a ukulele is a blessing in times of budget woes.

Inclusion in music classes in schools

There are schools that now include instruction for playing ukulele in their music classes. While ukuleles are available in school music rooms for students to play, it’s not a surprise if students ask to have a ukulele of their own so they can practice and play at home. So here you see two instances of ukulele purchasing: one, by the school; and two, by the students for personal or home use.

Marketability of ukulele music and artists

Many people enjoy listening to popular music featuring the ukulele because of its bright, cheerful and pleasant sound. This is why ukulele artists still enjoy a lot of support from fans and the music industry in general. It would seem like each passing year produces a slew of talented ukulele musicians, who in turn inspire a new generation of music fans to pick up the uke and play.

There are artists such as Grace VanderWaal, who made headlines when she won America’s Got Talent in 2016 and in 2018 became the youngest Signature Artist in the history of Fender. She’s also the first ukulele player to have a collaboration with the brand, designing a soprano and a concert model for beginners and enthusiasts alike. You can bet her fans would be reaching for her ukes, increasing the tally of ukulele sales once again.

Popularity as a travel-friendly instrument

The ukulele is up there with small acoustic guitars as the top instruments for trips. Because of its small size, it is extremely portable, lightweight and easy to take along with you on trips. You can bring it along with you on a plane, on a boat or in your pack when you’re going camping. This characteristic makes ukuleles attractive to people who do a lot of traveling and to musicians who are looking for an instrument they can play on the go.

Those are some of the top reasons why consumers are still drawn to ukuleles and purchase the little instruments every chance they get. Do you agree? Can you think of other factors that contribute to the ukulele’s continued sales? Share them with us!

With a great presentation, you can inspire, inform, or motivate your audience. You can change minds and get what you want.

But, a bad one can be forgettable and boring. You could even lull your audience to sleep.

No matter your topic or end goal, your presentation won’t be successful without your audience’s attention.

Luckily, you don’t have to be an expert graphic designer or famous speaker to make a great presentation. Read on for the presentation ideas that will make your audience sit up and listen.

Tell a Story

An anecdote, a memory, or a personal experience will make your presentation more entertaining for your audience. It will also make it easier for them to remember the information you share.

In fact, information that’s part of a story is 22 times more memorable than the same information told without a story. The idea is that a story combines facts and emotions.

Memories with emotional weight are usually easier to remember. You can apply this same type of thinking to your presentations.

Create a Three Act Presentation

People love things in groups of threes. Stories have beginnings, middles, and ends. There are three blind mice, three bears, and Goldilocks.

Information that comes in groups of three is simple, memorable, and impactful.

Even if you’re sharing complex information, it will be easier for audiences to follow your presentations if they’re divided into three sections.

You might also find that a speech divided into three sections is easier to deliver. The three-act organization can be helpful if you’re prone to rambling or if you’re nervous.

Use Some Humor

If you’ve ever listened to an awkward or boring presentation, you might’ve felt tension in the room. A tense room makes everyone in it feel uncomfortable. Including the occasional joke will help break the tension.

But, don’t worry if you’re not good at telling jokes with punchlines. Instead, try to add in a funny (but relevant) photo or make a humorous observation.

Plus, after a laugh your audience will probably feel more inclined to listen. They’ll appreciate that you’re trying to connect with them.

Use Visuals to Explain Your Presentation Ideas

Be mindful of the amount of text you put on your slides. It’s better to use charts, photos, or graphics to complement your talking points.

After all, it’s difficult to read while someone is talking. If you’ve ever tried to watch a movie with subtitles or read a chart on the news, you’ll understand.

Overwhelming your audience with text to read will only frustrate them. They’ll have a harder time paying attention.

Presentations with good visuals will help the audience feel more engaged with what you’re saying.

Create Your Next Presentation Today

Creating a great presentation is no small feat. It requires a lot of preparation, brainstorming, and careful thought.

With a few creative presentation ideas, the right design, and a little preparation you’ll be able to deliver your speech.

Concept testing is a key part of the product development process. It is the first time, after a large amount of creative input, that a concept is shown to the public for feedback. It’s crucial because it’s the first time an idea has had to survive outside of the company that created it. Feedback can often be unexpected in many areas, and can raise some serious questions about the future of a potential new product. Yet, it is crucial for the product development process. This combined with the creative process creates the foundation that a product can be built on. In this article, we will look at what needs to be considered when constructing this process. Touching upon how to learn from the previous step, and the key factors of concept testing.

Firstly, look back at the creative process. Ask yourself where problems occurred and possibly not resolved. The creative process could have been stalled by groupthink or other phenomena, public feedback is a great way to break through this groupthink, or at least see more clearly where it has happened within the process.

There are two main factors to consider when constructing the actual concept test itself. The structuring of the questions, and who will be surveyed. Firstly, surveys have to be constructed in such a way that there’s no biased weighting to the questions or the process that surrounds it. This means removing concepts of the brand and company that are related to the concept. With no mentioning of the brand/company within the question, there’s also a number of techniques that can be implemented to help ensure your questionnaire is free of any bias. To help with this, it can be worth considering outsourcing this process completely. This might be your company’s first time going through this process of product development. If so, then you might not have the adequate procedures set up to ensure the complete survey is free from bias. Plus, the specialisation of these market research groups can ensure the right questions are being asked.

Those who are being surveyed need to accurately represent your target market. It might be the case that your brand already has a general target market. Or it might be the case that understanding the specifics of the target market is something that could be answered within the creative process. Whether or not the target market has been specified by the brand or creative process, surveying a broad range of demographics can further help to identify the true target market.

You might need to outsource video editing in order to create an eLearning course at times. But it can get you a little headache when you’re looking for the right video editor. I have had a lot of clients that come across to me with a bunch of issues that showed up in their previous experience with editors. The most common issues are like, they were dealing with more than one editor, or the delivery did not happen on-time. Sometimes the clients also can’t get to manage a well-labeled budget, also they run out clues what deliverables to look for in a video. These things are really very depressing because you’re staying in a budget and you got a tight deadline. So how do you choose the right video editor for you?

Well, today in this article, we will talk about ten things to know before hiring a video editor. So tighten your seatbelt and let’s begin the journey.

1. Relevant Work Samples

I don’t understand why a lot of people still don’t care to see the relevant works of an editor. It doesn’t mean that an editor has great experience in working with other clients just because he made a great Facebook Promo. If they don’t feel free to share relevant works with you, then you should at least you should offer them some samples of the videos that you like. It will help them to create something looks alike with similar video footage, photo, music, graphic, and voiceover.

2. Client Testimonials

If you’re hiring a video editor and he is experienced enough, then he will be able to share with you at least 3 rambling client testimonials. People are very careful nowadays, and they are likely to share feedback on the editors and editors like to showcase them on their website. Look for the feedback and if you don’t see them, be aware.

3. Particular Budget Breakdown

It needs to combine a bunch of components into a final delivery when you create a video. These elements will cost you a good amount of money and they vary quality levels. These expenses ought to be determined, in advance, so you’re not left with an unexpected bill toward the finish of the project. You can ask for elements such as scripting, royalty-free footage and photos, music, graphics, voiceovers, and so on. You should have a clear payment term in the end.

4. Instruction On The Filming Process

If you want your editors to be prepared and work efficiently and quickly, then let them know more about your shoot. Feel free to ask them for instruction on video formats, audio recording tips, and green screen lighting. He is an expert in this area, so if you make use of their knowledge, you can save a lot of your time and money. In fact, it helps to run the editing more smoothly without any errors.

5. A Solid Deadline

The Deadline is very important. A professional video editor will have a specific completion date to complete the task. If your editor shies away from deadlines, then consider this matter. You also have to schedule your video review periods. It’s okay to take two days to give feedback. But remember that, if you delay the process by yourself, it will affect the entire process and your editor will get the chance to be lazy for the delivery.

6. Video Review Process Procedure

Reviewing and rating are one of the most important parts of the video creation process. You can make this phase easy and seamless only by hiring a great editor. You should ask them about the process of sharing the draft videos and the notes. It’s ideal to ask them how many revisions you can go through. Generally, the editors provide 3 revisions. Check for this thing on the paper.

7. Final Delivery Assets

You have to make clear about the final delivery assets in the budget breakdown. No matter what size you are using for publishing but you need to make sure that the editor provides you the best quality resolution versions. Because they are very effective when you need to transcode the video in various forms.

8. Duration of Storing The Raw Footage

You might still want to re-edit the parts of your video more, so it’s not over yet once the editing project is completed. So it’s better to ask the editor to provide you the project files of video editing.

9. Video Publishing Assistance

The good ones will include the assistance of video publishing. You might underestimate the number of tasks included in publishing. You don’t know that it takes multiple steps to be completed while publishing videos to a site like YouTube. So it would be a great help for you if you ask them out about the video publishing assistance.

10. Background Music

Music is like the wings to a viewer’s mind. It can take your video to the next level. Also, it can totally spoil it. You have to keep track of the quality of music that your editor uses in his videos usually.

I believe that you can be able to hire a video editor as per your needs with the help of this guideline. Choose an editor very carefully if you’re willing to spend a lot of money. Your editor should possess all the qualities you are looking for. Just be enough confident and get on with your research.

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