Last week, an influencer analytics company threw an award ceremony honoring the top influencers in the cryptocurrency community as a part of New York’s blockchain week. The event’s disorganization led some in attendance to wonder whether it was all a scam, or just a way for the organizing company to promote itself.

“This is the sketchiest thing I’ve ever been a part of,” says YouTuber Siraj Raval, midway through an awards ceremony billed as an event to honor both himself and other online influencers in the cryptocurrency space.

We’re at the Crypto Influencer Awards Summit, which is taking place as a part of New York’s blockchain week in lower Manhattan. Some of the most influential cryptocurrency evangelists on the internet have flown in to the city to receive awards in categories like “Best Crypto Musician,” “Most Relatable,” “Best Video Production,” and “Most Funny.”