"The feeling of being part of something bigger and identifying with what you are doing does not come by chance, but by products and services to satisfy the needs, give orientation and enable identification first and foremost inwards and outwards. This, in turn, allows for honest, simple and comprehensible communication, which makes a company a point of identification for customers and employees."

"Products and services in order to enable them, their employees and their current customers to identify with it and their future customers can orient themselves to it, we see as our task in a collaboration.In the future, companies should organize, structure and innovate even more sustainably."