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Digital Darwinism: Survival Of The Cutest

Wednesday, 22 March at 12:30 PM
Workshop Stage

In this session...

With CGI now so sophisticated consumers are unable to distinguish between real and unreal. Hear Oscar winning VFX studio, MPC reveal their biggest secrets in character animation. Using case studies including record breaking John Lewis ‘Buster the Boxer’ animated Christmas campaign and The Jungle Book - both pushing creativity and VFX to new limits - Creative Director Diarmid Harrison-Murray provides fascinating insights into the creative methodology involved in making photorealistic creatures.
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See how the studio’s growing suite of tools and creative problem solving constantly feeds back into the CG gene pool, ensuring the next creation inherits, evolves and becomes even more accomplished than the last achievement.
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