The
eye-catching structure uniquely features an array of three huge 9.5 metre long models
of Boeing 787 aircraft located on the 28 metre by 31 metre roundabout on the
approach to Terminal 4.

The three model aircraft in full Etihad Airways livery, each weighing
1.4 tonnes, with a wing span of 10 metres, will be seen by more than 6.6
million people every year as they drive past the roundabout.

James Hogan, Etihad Airways’ President and Chief Executive Officer, said:
“Heathrow is one of Etihad Airways’ most popular destinations and we’re delighted
to use one of the most prominent and well-known locations at the airport to
promote the Boeing 787 aircraft which we’ll take delivery of later this year.”

The Etihad roundabout has been unveiled as the airline celebrates its
tenth anniversary of services from London Heathrow - its first destination
outside the Middle East region. Since 2004 more than two million passengers
have flown between Heathrow and Abu Dhabi.

Chris Robshaw said: “I fly from Heathrow a lot with England and
Harlequins and it’ll be great to see the three Boeing 787 Dreamliners each time
I head off on a flight. I’ve been involved in a number of promotions with
Etihad in Abu Dhabi so it’s nice to take part in this one a little closer to
home.”

Etihad Airways is the largest airline customer for the Boeing 787, with
71 of the aircraft on order.

“The unveiling is testament to the significant role the 787 will play in
Etihad’s future fleet and we are proud of the continued confidence it has
placed in our products.”

Etihad Airways worked in partnership with JCDecaux Airport to deliver the
high-profile advertising opportunity.

Alan Sullivan, of JCDecaux Airport, said: “This is a fantastic addition
to our Heathrow media portfolio and it is great to see Etihad Airways harness
the potential of this space.

“The travel sector is one of our most important categories at JCDecaux
Airport and we’re delighted that a valued commercial partner such as Etihad
Airways is dominating the gateway to their home at Terminal 4 with this iconic
installation.”

Etihad Airways
currently operates three flights a day from Heathrow, as well as a twice daily
service from Manchester, to Abu Dhabi where passengers can connect to its
network of destinations in Africa, the Middle East and Asia.

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