Product Description

Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. Dynamics of Mass Communication takes a comprehensive and balanced look at the changing world of mass media. Social media, ‘apps’ and the new media Goliaths are new and major themes of the 12th edition. Explore how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet. The 12th edition brings students up-to-date on the latest developments in the media world including cyber-bullying; new media business models; e-book readers’ affects on the traditional print publishing industry; online video sites such as YouTube and hulu.com.; the decoupling of advertising from media content, and much more.

Have questions about this item, or would like to inquire about a custom or bulk order?

If you have any questions about this product by Brand: McGraw-Hill Humanities/Social Sciences/Languages, contact us by completing and submitting the form below. If you are looking for a specif part number, please include it with your message.

First Name:

Last Last:

Email Address:

Your Message:

Related Best Sellers

Helping you find your voice, INTERPERSONAL COMMUNICATION: EVERYDAY ENCOUNTERS, 8e helps you build the skills you need to become a more effective communicator. Award-winning author Julia T. Wood incorporates the latest communication research as she pr...

Sign Up For Our Newsletter

Sign up to be the first to know about our Exclusive Sales, Special Offers, & Member's Only Discounts!