Marcus: 'They go or I go'

Marcus: 'They go or I go'

Marcus believes that "Car Cash," which buys and sells used cars, can become a thriving national brand if the owners are willing to listen. In this clip, from the premiere episode, Marcus gives one of the owners an ultimatum.

Marcus believes that "Car Cash," which buys and sells used cars, can become a thriving national brand if the owners are willing to listen. In this clip, from the premiere episode, Marcus gives one of the owners an ultimatum.

The Profit, a reality series with multimillionaire Marcus Lemonis turning around struggling companies,Tuesdays at 10 p.m ET/PT on CNBC Prime.