Interapt Launches New WFPK Radio Louisville Mobile App with Updated Designs and Features

Interapt has released a new version of their mobile app for radio stations in partnership with WFPK, one of the Louisvilles regions most popular and respected radio stations. WFPK broadcasts adult alternative music as an independently-owned sister station to WFPL, Louisville’s NPR affiliate under the Louisville Public Media partnership.

The new WFPK Radio Louisville mobile app provides several unique features to its users, taking advantage of recent improvements in mobile technology and smartphone features to maximize user engagement. Since upload, the new app has increased open rate by 27x; it has seen a 54x increase in its new-users-per-month; and it has increased its daily active users by 36x. These are staggering engagement numbers when considering the app’s download totals before launch of this new version were already in the tens of thousands.

Beyond just live-streaming WFPKs broadcast, the app provides resources such as a program schedule, a real-time station playlist, one-tap access to WFPKs DJs, and an extensive on-demand archive of WFPKs popular in-studio performances. The app is also integrated with popular audio streaming services Spotify and SoundCloud so that users can access WFPK’s original content on those networks.

Other features of the app that utilize modern smartphone capabilities include: Push notifications that ping users when the app is closed while their favorite songs are playing on-air; an Instagram feed that pulls photos from the photo-sharing service that have a certain hashtag and displays them in the app with WFPK’s custom branding; direct portals to WFPK event ticket purchases and integration of event dates with smartphone calendar apps; the ability to Favorite and purchase songs; social media integration that allows users to log into the app using their Facebook or Twitter account; and AirPlay integration that syncs the app’s audio with any AirPlay-enabled devices within range.

The WFPK app is currently available free to download in both Apple and Google Play markets.

Interapt is a high-tech mobile software development firm dedicated to building and maintaining mobile solutions for any size business. Interapt specializes in iPhone and Android app development, Google Glass development, wearable tech development, mobile app and web design, SMS, analytics and push notifications, as a one-stop shop for businesses to execute their mobile strategy. Interapt services take advantage of the latest technologies and provide clients with an unprecedented level of customer and employee interaction.