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I question why you think it'd "improve the user experience" if your logo were animated. Animation on a web page is usually a distraction, not an improvement. Mind you, there are exceptions to any rule but you really need to be sure that animation will be a true improvement and not just another whiz-bang feature that doesn't provide anything in the way of actual content.

Likewise, unless you're displaying your logo full sized as the major content on a page, Flash is the wrong technology. A simpler animated GIF file would be a better choice.

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javascript vs. flash

negative ! actually flash takes more time to load. unlike javascript (which most of the times is just pure coding) the only advantage you have with flash is that flash is supported by netscape browser. a lot of javascripts are not supported by netscape browser. so, what may look beautiful on internet explorer won't look like anything at all on netscape browser. what browser would you testing your site with ?

flash

I highly recommend you test on both browsers.
Here is a perfect example. On my web site, the following page displays fireworks animation (by javascript) on ie but it does not display any fireworks animation on netscape. check it out