Document Type

Closed Project

Publication Date

Winter 2013

Instructor

Charles Weber

Course Title

Technology Marketing

Course Number

ETM 555

Abstract

As a team of 5 members we wanted to come up with an interesting topic that was doable and captured the principles of our marketing class. Thus we had a few ideas that we thought of in the beginning of this quarter. The first idea suggested was Smart TVs, then followed by the Surface Pro. We all agreed the Surface Pro would be a nice product to introduce and do a marketing plan on. We had to convince Dr. Weber on the pros and cons, on our plan, and how we were going to approach it from a marketing perspective.

Description

This project is only available to students, staff, and faculty of Portland State University