Seen Designs New York Playboy

For years graffiti was considered a heinous act of vandalism committed by youth who had nothing better to do with their time. For me, it was act of “wow.” I was always amazed at the colors and how precise some of the murals were. I marveled at some of the places they managed to tag as well. I, too, wanted to go on the subway tracks, but was too afraid.

I was never a graf writer myself though. I had no skills. But one of the cats that got a lot of respect to was Seen. I remember seeing his name everywhere. And as I breezed through the press materials for the launch of Playboy’s new scent, New York Playboy, I was wowed again to find out he designed the bottle.

Playboy wanted to celebrate NYC’s original street style, or as I like to call it, pre-Giuliani grit when Time Square was known as “The Deuce,” and they collaborated with Seen to bring that alive on the fragrances packaging. The Playboy bunny never looked better…to me.