World Land Trust’s (WLT) second annual Big Match Fortnight starts today. For the next two weeks, all donations to WLT’s Big Cat Appeal will be matched pound for pound with funds pledged in advance. As Bill Oddie explains in a short video made for the appeal, WLT’s Big Cat Big Match target is £500,000: £250,000 in public donations and £250,000 in pledged funds. We shall use donations to create, expand and protect reserves and wildlife corridors in areas where big cats are known to be present. Please give generously. Thank you.

Since 2010 seven people have been killed by tigers in the vicinity of Sunderkhal in Uttarakhand, northern India. During Big Cat Big Match Fortnight, WLT will be raising funds to protect Chilkiya-Kota (Sunderkhal) Corridor - to keep both people and tigers safe.

A small population of Pumas survives in the Atlantic Forest, high in the hills of Guapi Assu Reserve, which WLT supports. For this reason, raising funds to increase the size of Guapi Assu reserve is a priority for WLT during Big Cat Big Match Fortnight.

In reserves supported by WLT in Latin America Jaguars are being captured - on trail camera - by wildlife rangers. As well as funding land purchase, WLT’s Big Cat Appeal will support rangers that are employed in reserves that are known to shelter big cats.

An exhibition at WLT art gallery reflects dramatic developments in wildlife art and a movement away from the scientific drawings of the 19th century towards the freer artistic styles of the 20th century.

Advertisements featuring this wonderful line drawing of a tiger will be appearing in newspapers and magazines over the next two weeks to promote WLT’s Big Cat Big Match Fortnight. We are very grateful to two WLT Ambassadors who have made this advertising campaign possible. Jonny Lu designed the ad and other Big Cat Big Match collateral, and Emma Beckett has helped place the ads across the media. Please let us know if you see the ad!