Audi presents technology, innovations, design of R18 e-tron
quattro

Ingolstadt/Le Mans, March 21, 2014 – With a unique presentation
Audi will be unveiling the technology, the innovations and the graphics of
the new Audi R18 e-tron quattro at Le Mans on March 25, starting at 13.15
CET. Escorted by a police escort, Le Mans record winner Tom Kristensen will
be driving the diesel hybrid sports car from the city centre to the race
track.

“The new regulations that are centred on the efficiency of the
sports prototypes mark the beginning of a new era for the Le Mans 24 Hours
and endurance racing this year,” says Head of Audi Motorsport Dr.
Wolfgang Ullrich. “That’s why we came up with a special plan
for the presentation of the new Audi R18 e-tron quattro featuring its final
graphics plus information on the technology. We’re pleased that the
Automobile Club de l’Ouest (ACO) and the city of Le Mans have
supported our idea from the outset and are making this drive in public
traffic possible.”

Pierre Fillon, President of the ACO: “We think it’s great
that Audi selected Le Mans as the venue for the presentation of the new R18
e-tron quattro – not only for the media but also for the spectators
who will be the first to see the new Le Mans sports car on the Place des
Jacobins and on its drive to the race track. At the same time, Audi is
bringing back memories of an all-but forgotten tradition of our race from
the days when the drivers would travel to Le Mans in their own race
cars.”

From 12.30 to 13.30, the six drivers who are contesting the entire FIA
World Endurance Championship (WEC) for Audi in 2014 will be signing
autographs at the Audi Sport Team Joest race car transporter parked at the
Place des Jacobins in the city centre At 13.30, Tom Kristensen will start
the near 15-km long drive with new Audi R18 e-tron quattro via the Rue
Wilbur Wright, the Avenue Pierre Mendès France, the Avenue du Général de
Gaulle, the Avenue Bollée, the Boulevard Nicolas Cugnot, the Boulevard
Clémenceau, the Boulevard Jean Moulin and the Avenue Félix Geneslay to the
Welcome Centre at the race track. Audi will present the design and the
technology of the LMP1 sports car in detail to journalists and invited
guests at this location.

“The new efficiency regulations deliberately allow the
constructors to use a large number of options,” says Chris Reinke,
Head of LMP at Audi Sport. “We’re convinced that, based on the
simulations and track testing, we’ve made the right decisions to be
successful again at Le Mans in 2014.”

Journalists and fans worldwide will be able to watch Tom
Kristensen’s drive through Le Mans and the press conference at the
Welcome Centre of the race track live on the internet. The broadcast on
audimedia.tv will start at 13.15.

From the ‘2014 Le Mans Warm-up’ Audi Sport Team Joest will
travel directly to the ‘Prologue’ of the FIA World Endurance
Championship at Le Castellet (F).