Burton made a lot of changes related to value
chain and also introduces some models. All of this was done to
become the leading company. Some of the value chain and processes
can be given as: ? Taking feedback from customers ?
Available-to-promise process ? Order-to-cash process ?
Procure-to-pay process

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Taking feedback from customers

Burton follows the strategy of taking feedback’s from the
customers and made arrangements such that those needs would be
fulfilled as soon as possible. This made Burton dynamic and more
adaptive with the customers.

Available-to-promise process

Available-to-promise process tells the status of availability of
the stock. This also includes enquiries of the product, their
delivery date and quantity available of the requested product.

Order-to-cash process

This process has details like what is the order number, how much
amount is due, what is the mode of delivery like information stored
in it.

Procure-to-pay process

This process stores electronic data interchange (EDI), which
stores the information of payment with the supplier. The
information like purchasing of goods from the supplier, amount paid
to supplier are stored in this process.

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Burton always aimed for better and standard software versions
for business. Burton used software for reducing the time delay in
the production and improving the time of manufacturing thus
rendering better services to the customers.