Eseyo Blog

Our latest news, views, ideas and opinions

It seems that for many of the Essex business owners we build websites for, the online world of peer-to-peer feedback, is taking over. On the one hand providing them with powerful ‘word-of-mouth’ advertising, but on the other creating a shed load more work and a whole new customer service channel to try to manage. So,…

2016 was the year blogging went intergalactic. But I’m not talking about teenage girls’ blogging about lipstick; I’m talking about businesses. The reason is that Google search algorithms recognise and reward businesses producing high-quality and relevant content way more than those firms who simply throw money at technical SEO. So, in the race to rank…

Email newsletters – only for huge organisations, right? Wrong. They are the perfect marketing tool for growing a business too. So, we asked Jill Willis, the copywriter who helps deliver our Eseyo email marketing service to give us the lowdown, and have set out her advice as a guide: Why email newsletters will be your…

As of today, after some time waiting on the list to gain access, and after resolving a few technical glitches to get everything working with Google, I have now started to use the new Email client create my Google called Inbox. This isnt an immediate replacement for Gmail, which remains a fantastic product and is…

To beard, or not to beard: that is the question. Not quite what was spoken in Hamlet Act 3 scene 1, but close enough. Those of you who have met me since February this year will have possibly noticed that I am now sporting a “trendy beard”. Perhaps “trendy” is the wrong adjective – my…

You know that good link-backs are an important part of SEO. You know how important it is to work at building strong backlinks. You understand the impact of over-optimized anchor text. You realize the toxic effect of links from spam sites and directory listings. But how important is it, really? And, more to the point,…

When writing content for your website it is important to remember some important points about the content that you are creating. I have compiled the list below for you to use as a checklist: Avoid Alliteration, always. Prepositions are not words to end sentences with Avoid clichés like the plague (they are old hat) Employ…

It should be a potent marketing tool that attracts customers and drives sales, but your website could be making your business look unprofessional and old-fashioned. So how can you tell if your website isn’t up to scratch? 1. Your website isn’t generating sales or leads. If so, you have a major problem. Business websites shouldn’t be…

Some time ago, Matt Cutts, one of the senior quality engineers at Google, released an excellent video that explains how Google works. I’ve included this video below and it is well worth a watch to help you understand the many many factors that help to decide which pages are shown in the Google search results when you type in your query and click the search button.

You’ve probably seen the famous quote around before – “If you think its expensive to hire a professional to do a job, wait until you hire an amateur!” but it is ever so true in the Web industries.

At least once a week when I meet with new clients or even existing clients I hear them say that their son, daughter, niece, nephew, next-door-neighbour or other such connection is capable of doing the services that I am suggesting they purchase from me.

An Interactive Guide to Google Analytics Looking for an overview of Google Analytics that’s comprehensive and easy to understand? The Simply Business Guide to Google Analytics covers everything marketers should know to make the most of Google’s powerful data gathering and reporting tools. How does it work? The guide points you to resources on the…

Linkedin and Twitter are becoming as popular as Facebook for a large number of businesses across the world. While all of these are considered social media, they are different in the way that they are used. Linkedin and Twitter are better for short messages just to initiate contact with a client while Facebook is better for more personal interactions. Furthermore, Linkedin is better suited as a “front-page” for your company or as a place to approach new prospects with new business in mind, while Twitter is better suited to sending brief communications to your entire network of followers.