Other reality shows would grab hold of her heartbreaking sensitivity and use it as a gift to pull in the viewers. Matthew would be painted as the most evil human being ever while producers would be rubbing their hands with glee.

Thankfully I’m a Celebrity doesn’t need to do that. They have shown a duty of care towards Rebecca, in a way that their rivals simply would not - because they rely on scandal to pull in the viewers. They haven’t made a big deal of her not being able to do Bushtucker trials and they’ve not focused on her meltdowns.

When Lucy Pargeter gave Amy Willerton a talking to for sunbathing while she was lugging logs of wood for the fire, it could have been bitchy, it could have been something that went on for days but they just don’t need to do that.

And even Alfonoso’s bitchfest with the lovely Kian Egan was a yawn-fest. So very different to the X Factor sob stories and the bitter rows in Celebrity Big Brother.

I’m a Celeb is a genius concept and the groups of stars they pick to star on it each year are inspired. They’re criticised for not attracting A listers, but the mix is always absolutely enthralling.

It doesn’t matter who they hire, it is always the most popular reality show.

We all love to see these celebs with their masks off, we want to see the real them and they have no choice but to show their true colours when they’re living outside and having to take part in such vile activity just to stop themselves from starving.