The Top Facebook Video Creators: January 2016 Most-Popular

The Top Facebook Video Creators: January 2016 Most-Popular

There were over 9.1 million videos uploaded directly to Facebook in January 2016, generating over 212 billion views for around 1.7 million different creators. But which Facebook video creators were the most popular? The ‘Most Watched Creators on Facebook’ leaderboard gives an exclusive look into the brands and social media stars who are generating the most video views on the world’s biggest social networking site.

Most Popular: Top Facebook Creators January 2016

Once again, the BuzzFeed brand dominated the Facebook video rankings with three of its pages featuring in the top 10 most viewed Facebook video creators chart. With a combined 4.9 billion video views on Facebook last month, BuzzFeed Tasty, BuzzFeed Proper Tasty, BuzzFeed Food, and BuzzFeed Video were the most watched branded pages for the publishing giant in January 2016. Outside the top 10, BuzzFeed SOML (#15), and BuzzFeed Oz (#24) added another 346 million video views on Facebook. BuzzFeed Tasty alone generated an unprecedented 3.2 BILLION views – the most monthly views of any publisher of all time!

500+ videos were uploaded to Facebook under the BuzzFeed umbrella in January. The most viewed video for BuzzFeed Tasty was this walkthrough recipe for ‘Pizza Puff Pastry Twists‘ which generated 146million views, and an incredible 4.3 million engagements. BuzzFeed Food’s most popular Facebook video was ‘Cake Pops 4 Ways’ which generated 97.1 million views, and an 3.4 million engagements.

The Buzzfeed Food brand seems to have found its natural home on Facebook; it posts very infrequently to YouTube, and has only briefly dipped its toe in the water as far as Vine is concerned. In fact, food and drink itself seems to one of the most engaged topics that Buzzfeed creates video content around. The top 20 most-watched videos under the BuzzFeed brand uploaded to Facebook last month were food related!

As well as foodie topics, news and current affairs content always does well on Facebook, as users turn to social media to get the latest updates on breaking events. At #4 and#8 in the rankings for the most watched video creators on Facebook, we have two news sites, all generating views in the millions for their current affairs content.

NowThisNews calls itself “mobile news for a social generation”, and the publisher is active on YouTube, and Instagram as well as Facebook. In January 2016, it generated 557 million video views on Facebook alone. Although it uploaded footage regarding the extreme weather in the U.S., the world’s first vegan butcher shop, and the US Election race, it was this (mildly NSFW) video about a contraceptive implant that that was its most successful, with 29.9million views and 396K engagements.

Facebook Video and Original Content

Tubular’s leaderboard of the top 10 most watched Facebook video creators of January 2016 is a curated list that includes pages and brands that primarily upload original content. We feel that is a good representation of the type of creators that are using Facebook as a hub to publish authority content. However, it’s fair to say that aggregators of video on Facebook are producing the kind of views and community engagement that even the top brands can only dream of.