B103: Mobilize Your Marketing

By 2018, more than half of all consumers will use mobile first for all of their online activities, according to research from Gartner. As a marketing professional, mobile should be a way of life by now; to keep up with customer expectations, customer relationship management (CRM) technology needs to ensure access to valuable organizational customer data, anywhere, anytime, and on any device. This session explores how mobile CRM can take your organization to the next level, regardless of the platform you choose. It looks at how mobile systems are deployed across the leading CRM platforms and provides best practices for integrating CRM technology with marketing automation and customer analytics.