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Reggie had a lot to say to GameTrailers TV host Geoff Keighley, as the interview between the two back during GDC has finally aired. In it, Reggie drops a few bombs on all of us with a soft spot for The Big N, commenting that great content is on the way for Wii during the second half of this year, but we won't be hearing about it until E3.

He does tease us, though, commenting that this "great new content" will maximize "all of our key franchises." But, the biggest bombshell of them all is that there will be one "big game for the holiday that gamers will want." He says it's going to be something appealing to both the hardcore audience and the new expanded audience. Let the speculation begin!

Read | Permalink | Email this | Comments]]>reggiereggie fils-aimereggie-fils-aimereggiefils-aimeMon, 17 Mar 2008 13:30:00 ESThttp://www.joystiq.com/2007/09/28/wii-warm-up-so-where-is-our-september-surprise/http://www.joystiq.com/2007/09/28/wii-warm-up-so-where-is-our-september-surprise/http://www.joystiq.com/2007/09/28/wii-warm-up-so-where-is-our-september-surprise/#commentsMaybe when Reggie said we could expect something good by the end of September, he meant the actual end. That means he's got until Sunday, but he's cutting things quite close. Maybe sometime today we'll hear something ... or do you think it's silly to get our hopes up? A lot of people have been speculating that it has something to do with recent forum closures or the changes in store for Nintendo Power, but unless we're getting that content in channel form (a possibility, to be sure), then that's probably not it, since Reggie was talking about channels and WiiConnect24 at the time.

So what -- and where -- is it? We've been very good, and we deserve a surprise.

Permalink | Email this | Comments]]>Reggie-Fils-AimeReggieFils-AimeSeptembersurpriseFri, 28 Sep 2007 09:00:00 ESThttp://www.joystiq.com/2007/07/27/stephen-totilo-grills-reggie-about-our-lack-of-talking-cookbooks/http://www.joystiq.com/2007/07/27/stephen-totilo-grills-reggie-about-our-lack-of-talking-cookbooks/http://www.joystiq.com/2007/07/27/stephen-totilo-grills-reggie-about-our-lack-of-talking-cookbooks/#commentsWhere's our Cooking Navi? What about our Japanese language trainers? In a chat with Reggie Fils-Aime, MTV's Stephen Totilo asked the questions we've been asking since forever. The news, however, is only good. Reggie refers to the localization of Cooking Navi -- which we knew was confirmed for Europe, but from this response, it seems it will head this way as well. Great news! Of course, that localization takes more time than for a regular game, since it's not just a matter of changing the language, but also the cuisine. We're willing to wait. You can check out the full interview past the break, but beware, it apparently only works for US viewers.

Read | Permalink | Email this | Comments]]>cookingnavienglishtrainingjapanesekanjilanguagemtvreggiefils-aimestephentotiloFri, 27 Jul 2007 17:20:00 ESThttp://www.joystiq.com/2007/07/25/wii-warm-up-the-coming-surprise/http://www.joystiq.com/2007/07/25/wii-warm-up-the-coming-surprise/http://www.joystiq.com/2007/07/25/wii-warm-up-the-coming-surprise/#commentsPossible megaton alert! Cue the excitement -- or the yawns; your mileage with these announcements-about-announcements may vary. NoA President Reggie Fils-Aime dropped a not-so-subtle hint that we'll be seeing something special on our Wiis come September. A surprise, and just for us! He even says it'll be a good surprise; awesome, says us, because that's the best kind. It's probably not the Check Mii Out channel, because he was talking about that in the same breath in his interview with Game Head's Geoff Keighley. So what could it be? Perhaps an early peek at WiiWare? Some of you thought such a thing could be possible (though not quite that early). A channel we haven't heard about? Maybe demos? Get your speculation on.

Read | Permalink | Email this | Comments]]>announcementreggiefils-aimeseptemberwiiconnect24wiiwareWed, 25 Jul 2007 09:00:00 ESThttp://www.joystiq.com/2007/07/19/wii-warm-up-executive-power/http://www.joystiq.com/2007/07/19/wii-warm-up-executive-power/http://www.joystiq.com/2007/07/19/wii-warm-up-executive-power/#comments
In the past several years, it seems the reputation of gaming industry executives has begun to reach epic levels, proportionate, perhaps, to the spread of gaming as a culture. But we're also starting to think that maybe the corporate hype machines are getting a little out of control. What matters more, personality or product? Maybe it's just us, but it seems the lines are beginning to blur.

We can understand a healthy dose of Miyamoto-worship -- the man is a legend in the industry, and he's responsible for more of our cherished childhood memories than we'd like to admit. And sure, we love Reggie, and Iwata is the man (by that, we mean one hell of a savvy businessman), but is it really their personalities that make Nintendo what it is right now? No, it's certainly their skills ... so what's with all the executive worship that is spreading throughout gaming communities? Is it just that industry execs are out in the open more and more often, or is it something else? After all, most of the people that we're chasing in the industry are just in marketing. They're not doing much to create the things we spend our time on; they're just a face. A name. No different than mascot characters -- it's just now that we're growing up, apparently Sonic and Mario can't bear the brunt of the console wars any longer, and we've moved on to Reggie and pre-exodus Peter Moore. But let us know what you think -- that's why we're here.

Permalink | Email this | Comments]]>executivemarketingPeterMooreReggieFils-AimeSatoruIwataShigeruMiyamotospokespersonThu, 19 Jul 2007 09:00:00 ESThttp://www.joystiq.com/2007/07/05/conjecture-countdown-6-days-to-go/http://www.joystiq.com/2007/07/05/conjecture-countdown-6-days-to-go/http://www.joystiq.com/2007/07/05/conjecture-countdown-6-days-to-go/#comments
Even with a diminished E3, there's no controlling the wave of rumors that hit the Internet every year before the show. Why fight it? From now until E3 hits, we'll be posting one piece of wild speculation every day. Some may be patently ridiculous, and others just might turn out to be true. Even some of the ridiculous ones might turn out to be true! Rest assured, everything will be totally made-up and unfounded. Except, of course, when we speak about all the ass Reggie is going to kick. That part? Totally true.

Rumor: Reggie will talk about kicking ass. He may even mention taking names.

Even with a diminished E3, there's no controlling the wave of rumors that hit the Internet every year before the show. Why fight it? From now until E3 hits, we'll be posting one piece of wild speculation every day. Some may be patently ridiculous, and others just might turn out to be true. Even some of the ridiculous ones might turn out to be true! Rest assured, everything will be totally made-up and unfounded. Except, of course, when we speak about all the ass Reggie is going to kick. That part? Totally true.

Rumor: Reggie will show up in a suit made entirely of $100 bills -- that were printed with his handy DS Lite.(we would actually pay hard-earned cash to see this one)

Permalink | Email this | Comments]]>e3e3cchumorprints moneyPrintsMoneyreggie fils-aimeReggieFils-aimerumorsThu, 28 Jun 2007 10:45:00 ESThttp://www.joystiq.com/2007/05/22/reggie-extolls-the-wonders-of-the-ds/http://www.joystiq.com/2007/05/22/reggie-extolls-the-wonders-of-the-ds/http://www.joystiq.com/2007/05/22/reggie-extolls-the-wonders-of-the-ds/#commentsJust in case you didn't know, the DS owns the Japanese market. At today's Nintendo Media Summit, Reggie Fils-Aime dropped a major bomb: so far in 2007, half of all games sold in Japan have been for the DS. Yes, that was half. It may be time to move beyond the "it prints money" joke. We're not sure that really communicates this level of success. Also, the numbers of people over the age of 30 who are buying the DS are up -- if you look at DS adopters over 35, the statistics are huge: the numbers are up 212%.

Looking at that, it's easy to guess why we're seeing more and more of what we jokingly refer to as "non-games" rolling out for the DS. A lot of these new gamers aren't as interested in traditional fare, and as the market expands, the type of games has to expand as well. Satoru Iwata had good reason to come down hard on NoA for not getting the U.S. market on the Brain Age train; everywhere else, the game continues to walk off shelves at alarming rates.

Reggie said they're seeing "significant market change" in the U.S., and we can only hope that means that, as the gaming market expands, so will gaming advertising. It's time DS commercials broke out of their Saturday morning slots and started marketing to the new gaming class: adults who like shooting zombies just as much as they like studying languages.

Read | Permalink | Email this | Comments]]>brain ageBrainAgecasualhardcorenintendo media summitNintendoMediaSuReggie Fils-AimeReggieFils-aimerevenuesalesTue, 22 May 2007 19:00:00 ESThttp://www.joystiq.com/2007/05/22/reggie-on-the-wii-effect-at-the-nintendo-media-summit/http://www.joystiq.com/2007/05/22/reggie-on-the-wii-effect-at-the-nintendo-media-summit/http://www.joystiq.com/2007/05/22/reggie-on-the-wii-effect-at-the-nintendo-media-summit/#commentsThis morning, at the Nintendo Media Summit, NoA President and resident badass Reggie Fils-Aime had some interesting statistics on the Nintendo juggernaut. While a lot of it may not be the best news for the hardcore gaming contingent, the massive revenue increases indicate that the wider potential market may well be what powers the industry in the coming years. One particularly telling statement backed up the figures: "We don't consider Sony and Microsoft as our only competitors. We're competing with other leisure time entertainment. If people stay at home and play Wii bowling instead of going to the movies, we win."

It's not all gloom and doom for the hardest of the hard, however. Reggie had some interesting things to say about this summer's highly anticipated Metroid Prime 3: Corruption. It "will reinvent the control scheme for a first person shooter. It's the closest you can get to PC control in a [console] game." A lot of people hoped Red Steel would pull that off for the Wii at launch, but leave it to Nintendo to really show us what the Wiimote and nunchuk combo can do for the FPS.

Reggie also added that the DS continues to print money, just in case none of us knew.

Read | Permalink | Email this | Comments]]>casualfpshardcoremedia summitMediaSummitmetroid prime 3MetroidPrime3noareggie fils-aimeReggieFils-aimerevenuesalesTue, 22 May 2007 18:25:00 ESThttp://www.joystiq.com/2007/03/23/a-laughable-list-of-whos-most-overrated-in-the-industry/http://www.joystiq.com/2007/03/23/a-laughable-list-of-whos-most-overrated-in-the-industry/http://www.joystiq.com/2007/03/23/a-laughable-list-of-whos-most-overrated-in-the-industry/#commentsOver at GameDaily, Chris Buffa (ha!) has put together a list of what he believes are the "top 5 most overrated industry people," calling out industry gods (and rightfully so) Hideo Kojima and Shigeru Miyamoto. Surely, anyone who ever doubts the abilities, contributions and impact one Mr. Miyamoto has on the industry deserves to have their head examined ... with a sledgehammer.

First, we'll get into his comments on Kojima, a man we'd probably be thankful to if he even took the time to set us on fire. We love him that much. And with Chris' criticisms of the Metal GearSolidfranchise (all play the same, no idea what is going on in the games, etc.), we're that much more sure the man is off his meds. The reason all the "traditional" Metal Gear Solid games play the same is because they are good. Why fix what isn't broken? Metal Gear Solid 3: Snake Eater was our favorite game of 2004, and for good reason. As for not being able to understand the game's content, we suggest you actually pay attention to the cut scenes.

As for Mr. Miyamoto, to say that he is "falling back on the same overused franchises" over and over again is a misinformed statement. He isn't falling back on them, he's helping to improve them. Whether you believe the hype or not on a certain Super Mario Galaxy, it's probably going to reinvent the platform genre (we can say that, we played it). To try and downplay his contributions at Nintendo is just idiotic.

Finally, Chris takes time to bash Reggie Fils-Aime. Aside from the GBA Micro debacle (seriously, why was that thing made?) at E3, Reggie has done nothing but improved Nintendo's place in the industry. And that's not to downplay Iwata's contributions, but for as much as we all love to make fun of Reggie, he's probably done more than most for the company during his stay with Nintendo.

Read | Permalink | Email this | Comments]]>kojimamiyamotonintendonintendowiireggiereggiefils-aimewiiFri, 23 Mar 2007 14:35:00 ESThttp://www.joystiq.com/2007/03/19/reggie-disses-360s-european-presence/http://www.joystiq.com/2007/03/19/reggie-disses-360s-european-presence/http://www.joystiq.com/2007/03/19/reggie-disses-360s-european-presence/#commentsNintendo of America boss, Reggie Fils-Aime, has some fighting words for Microsoft. In an interview with the San Jose Mercury News, Reggie was asked about Nintendo's success with the Wii. When asked about its performance in Europe in comparison to its competitors (i.e. Microsoft) Reggis responded, "360 is selling well only in one country: UK. Across the rest of Europe, it is not performing well. Wii, on the other hand, is selling exceptionally well all through Europe."

We know that Microsoft has been aggressive in tackling markets all over the world, launching its console in countries like Brazil and India last year. Whether or not the 360 is performing well throughout Europe, we really don't know, though we're sure Microsoft remains confident in it sales prediction of 12 million units worldwide by the end of June.

What say you, European fanboys? Is Microsoft's Xbox 360 a hot commodity outside of the UK, or is Reggie right on the money?

The interview (the one where Reg dodges the "Where's Metroid?" question) doesn't delve further into the thought, leading us to believe the digital archive is a ways from fruition. Still, coupled with Virtual Console, a back catalogue could provide a valuable resource for those digging around for tips and strategies -- or just general information about games of yesteryear. And, of course, Nintendo is never one to underestimate the nostalgia factor, always eager to find another familiar to resell to old-timers -- that's assuming the archive would be pay-to-view. Would you subscribe (again)?

Read | Permalink | Email this | Comments]]>NintendoPowerReggieReggie Fils-AimeReggieFils-aimeWiiSun, 18 Feb 2007 18:57:00 ESThttp://www.joystiq.com/2007/01/30/nintedos-reggie-wants-you-as-his-assistant/http://www.joystiq.com/2007/01/30/nintedos-reggie-wants-you-as-his-assistant/http://www.joystiq.com/2007/01/30/nintedos-reggie-wants-you-as-his-assistant/#commentsFiled under: Nintendo DS, Nintendo GameCube, Nintendo Wii, BusinessThe ultimate seat of power is currently available for Nintendo fanboys and fangirls everywhere: Assistant to the president at Nintendo of America. Unless there's been a major shift over at Nintendo HQ in Redmond, that means working directly for Reggie Fils-Aime. Imagine the power, which any office worker will tell you lies with the assistant. You'd be the hand of Reggie, unleashing Nintendo of Americas salvation or wrath. You'd never want for Wii again, product would flow for you like the Nile.

Only problem is the job description is the stuff high-powered positions that own the ear of a company president are made of. Eight years of related experience, ability to relay information with tact and diplomacy and a preference to someone bilingual in Japanese and English. The full job description can be found after the break. Wonder how Reggie takes his coffee?

Read | Permalink | Email this | Comments]]>assistantDSGameCubenintendopresidentreggie fils-aimeReggieFils-aimeWiiTue, 30 Jan 2007 04:28:00 ESThttp://www.joystiq.com/2007/01/23/wii-takes-its-cue-from-the-ds/http://www.joystiq.com/2007/01/23/wii-takes-its-cue-from-the-ds/http://www.joystiq.com/2007/01/23/wii-takes-its-cue-from-the-ds/#commentsIn a recent Q&A with GamePro, Reggie Fils-Aime pointed to the DS, and not the GameCube, as the real inspiration as most of Nintendo's strategy with the Wii. That doesn't mean that multicolored units are around the corner (unfortunately), but it does mean that we can expect a lot of aggressive marketing to people that aren't usually considered gamers. Considering the incredible sales numbers, that's certainly worked well for the DS! As the core group responsible for the DS and its success, it's like that others will, in the future, try to mimic that. So, DS gamers -- do you think that what's working for Nintendo may work for others in the future?

Read | Permalink | Email this | Comments]]>DSNintendoReggieReggie Fils-AimeReggieFils-aimestrategyWiiTue, 23 Jan 2007 15:45:00 ESThttp://www.joystiq.com/2007/01/23/reggie-blown-away-by-wii-success/http://www.joystiq.com/2007/01/23/reggie-blown-away-by-wii-success/http://www.joystiq.com/2007/01/23/reggie-blown-away-by-wii-success/#commentsIn a Q&A session with GamePro, NoA's King of Awesome, Reggie Fils-Aime, did indeed state that he was "blown away" by the resounding success of the Wii, and while it's exactly what Nintendo was shooting for, he's surprised that it happened so quickly ... so quickly, in fact, that Nintendo can't even seem to keep up with the demand. And of course, comparisons to the DS had to be made; after all, the Wii is taking its cue from the DS in many ways. However, when asked if we'll soon be seeing multicolored Wiis like we have with the DS, Reggie brushed that off as a concern for the future. Right now, they're more interested in getting more units into stores -- and we're sure that's good news for many of you.

It's worth noting that the issue of HD came up, and when asked whether or not Nintendo was planning on any kind of upgrade for the Wii that might add HD functionality, Reggie didn't say that it wouldn't ever happen ... but did cite statistics indicating that 83% of American households are not currently equipped for HD. What good is it to add something that many people can't even use? After all, Nintendo is trying to reach beyond the "hardcore" gamer and into every household ... a strategy that doesn't work very well if one of your biggest games is so dependent on HD that parts of it can barely be seen by the majority of potential gamers. The verdict? DVD is coming, but don't expect an HD dongle any time soon.

Read | Permalink | Email this | Comments]]>DVDHDmulticolorNintendoReggieReggie Fils-AimeReggieFils-aimeWiiTue, 23 Jan 2007 14:30:00 ESThttp://www.joystiq.com/2006/12/06/reggie-talks-wiimote-battery-life/http://www.joystiq.com/2006/12/06/reggie-talks-wiimote-battery-life/http://www.joystiq.com/2006/12/06/reggie-talks-wiimote-battery-life/#commentsMTV.com's Stephen Totilo recently sat down with Nintendo's one-and-only, ass-kicking, name-taking man in charge Reggie Fils-Aime, where the problem of battery life came up. Reggie seems to think that any kind of rechargeable solution to the problem will have to come from third-parties.

This comes as a surprise to us, given that Microsoft's rechargeable solutions for their controllers were, and are, such a hit. Why would Nintendo deny themselves the money from selling rechargeable packs for their Wiimotes?

Read | Permalink | Email this | Comments]]>batterynintendonintendowiireggiereggiefils-aimewiiwiimoteWed, 06 Dec 2006 14:55:00 ESThttp://www.joystiq.com/2006/11/30/noas-reggie-fils-aime-skirts-region-issues/http://www.joystiq.com/2006/11/30/noas-reggie-fils-aime-skirts-region-issues/http://www.joystiq.com/2006/11/30/noas-reggie-fils-aime-skirts-region-issues/#commentsFiled under: Nintendo DS, Nintendo Wii, Online, BusinessThere are always two ways to look at every situation, and the best businessmen are the ones who can convince you that their perspective is right. In a string of interviews lately, Nintendo of America President Reggie Fils-Aime has aptly spun the region situations into a pleasant bullet point. Let's look at his argument.

In an interview with MTV's Stephen Totilo, Fils-Aime was questioned about the disparity between the US and Japanese Virtual Console lineup, where the US was receiving around half the titles going to Japan. In his words, some games "may make perfect sense in Japan but we don't think in our marketplace have a lot of potential." Translation: why waste the megabytes on titles that didn't have the popularity?

However, the cost for Nintendo to put a a title on a server is minimal and builds reputation to a brand for supporting its fans. There is no shelf space to fight for, and we know Nintendo are wizards with their emulators. Even if the title only appeals to a niche audience, that's still money for intangible property. Forget Mother 1 and 3, with this talk we're afraid they might skip over uploading cult-favorite Earthbound. Contrary to popular opinion, not everyone will want Goldeneye.

Permalink | Email this | Comments]]>DSreggie fils-aimeReggieFils-aimevirtual consoleVirtualConsoleWiiThu, 30 Nov 2006 20:25:00 ESThttp://www.joystiq.com/2006/11/18/reggies-on-the-phone-for-you/http://www.joystiq.com/2006/11/18/reggies-on-the-phone-for-you/http://www.joystiq.com/2006/11/18/reggies-on-the-phone-for-you/#commentsNoA president (and popular photoshop subject) Reggie Fils-Aime made a special guest appearance on phones and answering machines across America yesterday. If you pre-ordered a Wii at GameStop, you got the message included after the jump. If you didn't ... you can still hear it!

Nothing like getting a recorded message from Reggie to make the waiting a little easier.

Read | Permalink | Email this | Comments]]>GameStopmessageNintendoNoApresidentReggieReggie Fils-AimeReggieFils-aimeSat, 18 Nov 2006 21:35:00 ESThttp://www.joystiq.com/2006/11/09/migs06-reggie-keepin-it-real-on-the-show-floor/http://www.joystiq.com/2006/11/09/migs06-reggie-keepin-it-real-on-the-show-floor/http://www.joystiq.com/2006/11/09/migs06-reggie-keepin-it-real-on-the-show-floor/#commentsFiled under: Nintendo WiiWe were told that Reggie Fils-Aime would be hanging out on the show floor of the Montreal International Game Summit following his keynote, but I didn't actually believe the man would do it. After not fielding questions, and making himself virtually unavailable for interview, I just assumed that Reggie considered himself to be on a different level than anyone else here. I mean, even Mizuguchi could be seen yesterday having a boxed lunch near the Ubisoft booth. Reggie clearly sought to solidify his larger-than-life persona by remaining untouchable.

So when Reggie walked up to Nintendo's booth on the show floor, I was surprised and a bit impressed. Mr. Fils-Aime is human after all. As if to prove it, he began coaching an attendee on the finer points of Wii Sports Baseball.

"You can use the D-pad to throw a curve-ball," he said. The summit-goer was obviously taken aback a bit. He was losing pitifully to his friend, and the last thing he probably wanted was the Nintendo of America president telling him what to do. I don't even think he said thanks. Reggie, on the other hand, smiled as though he had truly made a difference. The kid still sucked at baseball, though.

Sorry for not getting a better picture. I was waiting in line to play Twilight Princess, and didn't want to lose my spot.

Permalink | Email this | Comments]]>MIGS06NintendoReggie Fils-AimeReggieFils-aimeWiiWii SportsWiiSportsThu, 09 Nov 2006 16:35:00 ESThttp://www.joystiq.com/2006/11/09/migs06-reggie-fils-aime-keynote-liveblogged-kinda/http://www.joystiq.com/2006/11/09/migs06-reggie-fils-aime-keynote-liveblogged-kinda/http://www.joystiq.com/2006/11/09/migs06-reggie-fils-aime-keynote-liveblogged-kinda/#commentsFiled under: Nintendo DS, Features, Nintendo WiiOn the second day of the 2006 Montreal International Game Summit, Nintendo of America president Reggie Fils-Aime gave the first keynote of the day. His subject, Nintendo's current business model, is already well-worn territory, but more relevant than ever considering that the launch of the Wii is only a mere ten days away. We'll know soon enough whether Nintendo's latest strategy has what it takes to compete in the market.

8:55 - Wow, they sure brought a lot of Wii promo posters to this keynote. The podium area is flanked by Wii banners, and the podium itself features a poster saying "Oh Wii!" It confuses me.

9:11 - Reggie is introduced. The man is a giant, especially when compared to the diminutive show organizer. "It's nice being in Montreal," he says, "where people can properly pronounce my name." The audience laughs appreciatively, so he milks it a little. "You should hear what they do to it when I go to Mexico."

Permalink | Email this | Comments]]>DSMIGS06NintendoReggieReggie Fils-AimeReggieFils-aimeWiiThu, 09 Nov 2006 15:20:00 ESThttp://www.joystiq.com/2006/11/08/reggie-chats-rumors/http://www.joystiq.com/2006/11/08/reggie-chats-rumors/http://www.joystiq.com/2006/11/08/reggie-chats-rumors/#commentsDuring a video interview with Reggie Fils-Aime, CNET's Rich DeMuro grilled the Nintendo president about the upcoming console. Turns out, we should expect no mystery announcement, no major new bomb, basically nothing more until the launch of the console. Reggie wants to dispel all rumors that the company is planning a major announcement pre-launch. For the most part, we're thankful, because the roller-coaster ride has near caused a coronary in us already. We just want the console already!

Read | Permalink | Email this | Comments]]>fils-aimenintendonintendowiireggiereggiefils-aimereggienatorwiiWed, 08 Nov 2006 12:55:00 ESThttp://www.joystiq.com/2006/09/29/reggie-chats-up-the-wii/http://www.joystiq.com/2006/09/29/reggie-chats-up-the-wii/http://www.joystiq.com/2006/09/29/reggie-chats-up-the-wii/#commentsAs if the man has done anything else lately, Reggie has conducted an interview with AOL Games, discussing everything from the Wii to their goal of attracting non-gamers, as well as Reggie's ultimate fantasy career. What's most interesting about this interview, we believe, is Reggie's views on the industry's current lack of originality and love of sequels. Reggie goes on to say:

"Do I think the industry is suffering from a lack of originality? A lot of the same old content? Sequelitis? Absolutely. Absolutely. As a consumer, is it challenge to parse through all the different choices available to find those great games out there? Absolutely. Yes, there's a lot of dreck out there. But I think a measure of our success is if you go to an EB or Gamestop and look at previous used product for sale, the fact is, you won't see a lot of Nintendo published product. Why? Because we make product that people tend to want to hold onto. The replay value is there. There's emotional attachment to the software. But is there a lot of dreck, especially on the competitive platforms? Absolutely."

Read | Permalink | Email this | Comments]]>aolnintendonintendowiireggiefils-aimereggienatorwiiFri, 29 Sep 2006 12:30:00 ESThttp://www.joystiq.com/2006/09/21/snake-suspenders-and-makeup-for-men/http://www.joystiq.com/2006/09/21/snake-suspenders-and-makeup-for-men/http://www.joystiq.com/2006/09/21/snake-suspenders-and-makeup-for-men/#commentsIn the most shocking news of the week, Nintendo has announced that they're -- are you ready? -- working to market the Wii toward women and the elderly. You know, like they've been doing for a long time with their Nintendo DS! Who expected that, huh? "We want to appeal to mothers who don't want consoles in their living rooms, and to the elderly and to young women,'' Nintendo president Satoru Iwata said. "It's a challenge, like trying to sell cosmetics to men."

But is it so hard? Even more so than with the DS, the Wii sells itself. From the moment the Wii controller surfaced, even non-gamers were considering the vast possibilities the system would bring to the industry. In that same report, Hirokazu Hamamura, president of Japanese research giant Enterbrain, seemed to strike closer to the truth. "Wii definitely could become the most popular console of all time. Non-gamers can see how fun it is to play just by looking at people playing it." We here at the Fanboy offices can attest -- even our mothers and our non-gaming friends (we do have a few) seem interested in the Wii. Perhaps the best thing Nintendo could do to sell the Wii is to simply ensure their demo kiosks are everywhere. All the system needs is exposure, and it will sell. The only factor that is up in the air is how successful it might become. How many people will stop and want a longer look, and end up taking one home? Time for a little holiday sales speculation -- tells us what impact you think the Wii will have outside of the traditional market.

Read | Permalink | Email this | Comments]]>elderlymarketingNintendoReggie Fils-AimeReggieFils-aimeWiiwomenThu, 21 Sep 2006 06:34:00 ESThttp://www.joystiq.com/2006/09/20/grand-theft-nintendo/http://www.joystiq.com/2006/09/20/grand-theft-nintendo/http://www.joystiq.com/2006/09/20/grand-theft-nintendo/#commentsMTV (yeah, really) has a great GameFile piece up right now that speculates on the upcoming battle between the Nintendo Wii and the PS3. But though the rest is interesting, we only had eyes for one little thing that Reggie Fils-Aime let slip:

"We're reaching out to every publisher, frankly every day. I'll be spending some time later today with the folks over at Take Two to see what type of support they can give our console. ... The fact is there will be M-rated content on the Wii console."

This is either the sign of the apocalypse or the red carpet down which the Wii may strut to console wars victory. Take Two Interactive is, of course, the publisher behind the impossibly popular Grand Theft Auto franchise -- a franchise that has never appeared on a Nintendo console, though GTA has surfaced on the GBA.

Read | Permalink | Email this | Comments]]>BullyGrand Theft AutoGrandTheftAutomatureNintendoPresidentReggieReggie Fils-AimeReggieFils-aimeTake TwoTake-TwoTakeTwoWiiWed, 20 Sep 2006 14:15:00 ESThttp://www.joystiq.com/2006/07/10/another-wii-mystery-port-spotted/http://www.joystiq.com/2006/07/10/another-wii-mystery-port-spotted/http://www.joystiq.com/2006/07/10/another-wii-mystery-port-spotted/#commentsFiled under: Nintendo Wii, PeripheralsA member of the Spanish gaming forum Canal Nintendo has posted an image that appears to feature another mystery port located near the bottom of the left side of Wii.

Last month, Nintendo's Reggie Fils-Aime debunked rumors that the front flap concealed anything more than a SD card port, adding that Wii will be compatible with several memory options. If this newly discovered detail is indeed another port, could it just be another expansion slot? ... Probably.

Read | Permalink | Email this | Comments]]>memoryportReggie Fils-AimeReggieFils-aimeSD cardSdCardslotWiiMon, 10 Jul 2006 12:55:00 ESThttp://www.joystiq.com/2006/05/26/reggie-for-president-changes-on-the-way/http://www.joystiq.com/2006/05/26/reggie-for-president-changes-on-the-way/http://www.joystiq.com/2006/05/26/reggie-for-president-changes-on-the-way/#commentsYesterday, Nintendo revealed that several of their key personnel had been granted prestigious promotions, the most grand one being that of Reggie Fils-Aime being shifted to the role of President (we have to write it like that at least once) of Nintendo of America. Sure, Tatsumi Kimishima (now CEO) and Mike Fukuda (now executive vice president of business development) play important roles in the magical inner workings of Nintendo, but we haven't come to associate them with name acquisitions and posterior ass-aults quite like we have with Reggie.

So, Reggie's the president. What does that mean for you, me and the creepy, unshaven guy reading over your shoulder? Well, apart from an increased desire to come up with a new and entirely daft nickname (The Preggie), not much. With the Wii's marketing plans already in full swing and a strong games lineup ready to be released and marketed to death, it's unlikely that a dramatic change in Nintendo's focus or image will manifest within the immediate future.

The long run, however, may reveal some changes. When Reggie first took the stage back at E3 2003, many were surprised by his determination and attitude, qualities that didn't quite seem to fit in with Nintendo's supposed "family" image. The man can spin things at uncanny speeds, that's for sure, but there does seem to be conviction and passion beneath all the marketing hooplah. In his new position, Reggie may be able to influence Nintendo of America even more forcefully than before, taking command of its direction as opposed to just explaining why they've chosen that particular path.

I'd like to know what you (creepy, unshaven guy included) think about all this. "Big deal!" or big deal?

Read | Permalink | Email this | Comments]]>ExecutivesNintendo of AmericaNintendoOfAmericaReggieReggie Fils-AimeReggieFils-aimeFri, 26 May 2006 19:15:00 ESThttp://www.joystiq.com/2006/05/26/reggie-for-president-changes-on-the-way/http://www.joystiq.com/2006/05/26/reggie-for-president-changes-on-the-way/http://www.joystiq.com/2006/05/26/reggie-for-president-changes-on-the-way/#commentsYesterday, Nintendo revealed that several of their key personnel had been granted prestigious promotions, the most grand one being that of Reggie Fils-Aime being shifted to the role of President (we have to write it like that at least once) of Nintendo of America. Sure, Tatsumi Kimishima (now CEO) and Mike Fukuda (now executive vice president of business development) play important roles in the magical inner workings of Nintendo, but we haven't come to associate them with name acquisitions and posterior ass-aults quite like we have with Reggie.

So, Reggie's the president. What does that mean for you, me and the creepy, unshaven guy reading over your shoulder? Well, apart from an increased desire to come up with a new and entirely daft nickname (The Preggie), not much. With the Wii's marketing plans already in full swing and a strong games lineup ready to be released and marketed to death, it's unlikely that a dramatic change in Nintendo's focus or image will manifest within the immediate future.

The long run, however, may reveal some changes. When Reggie first took the stage back at E3 2003, many were surprised by his determination and attitude, qualities that didn't quite seem to fit in with Nintendo's supposed "family" image. The man can spin things at uncanny speeds, that's for sure, but there does seem to be conviction and passion beneath all the marketing hooplah. In his new position, Reggie may be able to influence Nintendo of America even more forcefully than before, taking command of its direction as opposed to just explaining why they've chosen that particular path.

I'd like to know what you (creepy, unshaven guy included) think about all this. "Big deal!" or big deal?

Read | Permalink | Email this | Comments]]>ExecutivesNintendoNintendo of AmericaNintendoOfAmericaPresidentReggieReggie Fils-AimeReggieFils-aimeFri, 26 May 2006 18:03:00 ESThttp://www.joystiq.com/2006/03/12/j-allard-caribbean-queen/http://www.joystiq.com/2006/03/12/j-allard-caribbean-queen/http://www.joystiq.com/2006/03/12/j-allard-caribbean-queen/#commentsfacial recognition app
that matches a picture of your face up to celebrities who supposedly look like you; useful for determining who
should play who in the movie of your life. After spending an hour or so submitting friends and family, I moved on to
gaming industry celebrities-with disturbing results:

The marketing team at Microsoft has
worked long and hard to transform Xbox guru J Allard from bloated regular nerd to skinny Matrix-esque nerd. Have their
efforts paid off? I was sure Allard would come back with either Moby or Dr. Evil, but instead the software crossed the
digital divide to dig up 80s pop has-been Billy Ocean, thus creating a bizarre link between the 360 and "Caribbean
Queen."

Pre-make-over J Allard, with his fatter cheeks
and science teacher haircut could be mistaken for Tony Soprano in a pitch black room. But apparently Old Allard bares a
mathematical resemblance to French President Jacque Chirac.

This one is by far the most troubling. With his
boy band hair, delicate features and super geek success story, CliffyB is a hero to wannabe game designers and amateur
gay porn stars everywhere. But how many vodka chasers do you have to swallow before mistaking this dude for Anna
Kournikova? Oh God, check out the jaw line. It's freaky.

For what it's worth, Ken Kutaragi matched up with
the entire population of Japan.

While I'm making fun of people who have a lot more money than me, I should
mention (for the benefit of Kristin Kreuk and female Smallville fans everywhere) that I'm a dead ringer for
Tom Welling. Email me. I have scientific proof.