Tinker Bell and Friends Return to Nintendo DS™ in Disney Fairies: Tinker Bell and the Lost Treasure

New adventures in the charming world of Pixie Hollow are abound in this year’s new release from Disney Interactive Studios

BURBANK, Calif. --(Business Wire)-- Oct 27, 2009 Last year, Disney Interactive Studios invited girls and fans everywhere to grab their Nintendo DS™ and fly away to Tinker Bell’s enchanting Pixie Hollow to play as a Disney Fairy. The follow-up to that rich and immersive experience is available today in retail stores nationwide. Disney Fairies: Tinker Bell and the Lost Treasure for Nintendo DS comes to North America this holiday season on the same day as the all-new Blu-ray and DVD release from Walt Disney Studios Home Entertainment, the second in a series of direct-to-DVD computer-animated adventures.

“Working closely with the filmmakers, we’ve been able to once again extend the beautiful environments, whimsical character animations and engaging tale of discovery seen in ‘Tinker Bell and the Lost Treasure’ onto Nintendo DS,” said Craig Relyea, senior vice president of global marketing, Disney Interactive Studios. “The video game sequel allows players to mix creativity with gameplay, recreates memorable film moments and gives players more ways to connect with the online world of Pixie Hollow, the center of the Web-based universe for Disney Fairies. This cross platform synergy is indicative of how we are able to introduce compelling new ways to play every year.”

Unique to this year’s game is the ability for players to create and personalize up to five of their own fairies, from facial features to hair accessories, each with different talents focusing on tinkering, light, water, animal and gardening. One of those fairies can be uploaded onto the Disney Fairies Pixie Hollow (PixieHollow.com) virtual world from Disney Online, where visitors worldwide have created more than 22 million fairy avatars. Players are then able to use their DS fairy to go on quests, play talent games and gather items within the PixieHollow.com world.

The film-based Story mode opens as the Disney Fairies prepare for the Autumn Revelry, and Tinker Bell is chosen to create the prestigious Fall Scepter that can rejuvenate the Pixie Dust tree. But when her good friend Terence offers to help, Tinker Bell’s stubbornness and temper get the best of her, causing her to shatter the scepter’s fragile moonstone, as well as her friendship with Terence. To make things right, Tinker Bell must now embark on a perilous quest north of Never Land to find the Mirror of Incanta, which will grant her one wish.

Players will notice that similar to the film, Tinker Bell’s wardrobe has been updated to reflect the Autumn season and her evolution. In addition to the iconic green dress, she will be seen in-game sporting a jacket, leggings, boots and belt to carry all her tinkering tools. Other delightful activities in Tinker Bell and the Lost Treasure are mini-games that involve fun tasks such as sewing, collecting water drops, balloon making and unscrambling puzzles.

Players can also embark on an online quest that ultimately unlocks a special item on both platforms and they can add ingredients gathered in the DS game to their collection on PixieHollow.com. The two platforms are now linked through up-to-date news and polls, dispatched from the online world directly to DS.

In addition, Disney Fairies: Tinker Bell and the Lost Treasure includes DGamer, the online community exclusive to Disney gamers on Nintendo DS, allowing players to connect with others and unlock Fairy-themed items in their DS game.

Developed by Hyde and published by Disney Interactive Studios, Disney Fairies: Tinker Bell and the Lost Treasure is rated E for Everyone by the Entertainment Software Rating Board (ESRB), with a suggested retail price of $29.99. For more information, please visit www.disneyfairiesvideogame.com.

Also available for iPhone® and iPod touch® is Disney Fairies Fly. Fairies Fly lets players pick their favorite character and glide with the wind as Tinker Bell, Iridessa, Silvermist, Rosetta or Fawn, tackling the many challenges that await them in five magical worlds. Players can tilt and move their iPhone to dodge obstacles and grab customized pick-ups and pixie dust to unlock the next levels. Latest version available now for $4.99, includes new video and over 20 new Tinker Bell and the Lost Treasure images and more.

About Disney Interactive Studios
Disney Interactive Studios, part of Disney Interactive Media Group, is the interactive entertainment affiliate of The Walt Disney Company (NYSE: DIS). Disney Interactive Studios self publishes and distributes a broad portfolio of multi-platform video games, mobile games and interactive entertainment worldwide. The company also licenses properties and works directly with other interactive game publishers to bring products for all ages to market. Disney Interactive Studios is based in Glendale, California, and has internal development studios around the world. For more information, log on to http://www.disneyinteractivestudios.com.

About Disney Online
Disney Online (www.Disney.com or text MOBILE to DISNEY), a unit of Disney Interactive Media Group, produces the No. 1 ranked community-family and parenting destination on the World Wide Web. Launched in 1996, Disney.com is the online and mobile web gateway to all of the company's Disney-branded entertainment initiatives, providing comprehensive access to, and information about Disney movies, travel, television, games, music, shopping and live events.

In addition, Disney Online develops and publishes a range of online products and services including Pirates of the Caribbean Online, Disney's Toontown Online, Disney Fairies Pixie Hollow and Disney Club Penguin.

Disney Interactive Media Group (DIMG) is a unit of The Walt Disney Company (NYSE: DIS).

About Disney Fairies
Disney Fairies is rooted in Disney's rich heritage of children's storytelling. The franchise builds upon the enormous popularity of Tinker Bell and introduces girls to her secret, magical world and a new circle of enchanting Fairy friends – Fawn, Iridessa, Rosetta and Silvermist – each with an incredibly diverse talent, personality and look. Launched just a few years ago, the $800 million franchise boasts a thriving publishing and lifestyle merchandising program. To date, over 575 Disney Fairies books and over 125 Tinker Bell movie books have published worldwide in 60 countries and 35 languages, selling nearly 18 million copies; Disney Fairies magazines have sold over 7.5 million copies in 28 countries and an array of products from apparel and toys to electronics, home décor and stationery has extended storylines into many girls’ homes across the globe. DisneyFairies.com is now available in more than 20 territories across North America, Latin America, EMEA and Asia Pacific. Fans have created more than 22 million personalized Fairy avatars to date that can now take flight in the virtual world of Pixie Hollow. Disney theme parks have also launched a Pixie Hollow attraction where fans can meet the Disney Fairies. Following the success of Walt Disney Pictures Tinker Bell on Disney Blu-ray and hi-def DVD, Disney releases Tinker Bell and the Lost Treasure as the second title in the series.