A nuclear power plant (CEZ) in the Czech Republic has issued an apology after hosting a very unorthodox competition for internship positions. Organized through a media company, the plant called on high school graduates to vie for the title of “Miss Energy 2017” and held a photoshoot where the young women posed in front of the plant in hardhats and bikinis. “The girl with the greatest number of likes will get the title of ‘Bouncer of Energy’ and spend two weeks of residency with us,” the Facebook post read. Even though more than 600 women entered, the competition was quickly denounced on social media and by activists, with one human rights lawyer calling it “absolutely outside the bounds of ethics.” Eventually, CEZ issued an apology saying the company had only sought to “promote technical education” and promising to offer each finalist an internship at the plant. If company leaders are looking for an inspiring way to promote STEM education to young women, they might want to direct their attention to this story.