Welcome To Legal Elements

Legal Elements is a full-time licensing and transactional law firm located in Santa Monica, headed by
sole practitioner Joseph Ford with over ten (10) years of entertainment and intellectual property experience.
His experience includes, but is not limited to merchandising, e-commerce, trademarks, litigation, copyrights,
rights of publicity, electronic document review, business affairs and motion picture production. Attorney Joseph
S. Ford, Jr. founded the firm in 2004. His extensive experience also includes over three (3) years as a full
time legal consultant for the NBCUniversal Television Consumer Products Group (including services on the Walgreens
license that won the 2012 LIMA Licensing Excellence Award for Retailer of the Year),
Universal Cable Productions and Carnival Film & Television where he provides legal counsel in connection with the
worldwide merchandising efforts for the television series Downton Abbey.

I will work diligently with you, as the client, to protect your legal rights in all relevant matters no matter your budget.
Legal Elements can negotiate licenses and motion picture production legal
contracts as needed for your project. I will also provide services to combat piracy, and when necessary,
will consult with qualified litigation service providers to prevent others from capitalizing on your ideas,
inventions, products and services.

In addition to the complex intellectual property practice at Legal Elements, I will work directly with you,
our individual and corporate clients, to establish, grow and value your assets and protect your intellectual
property rights. Legal Elements can provide advice and draft the relevant agreements
for clothing, print publications, toys, video games and food
products to minimize your liability exposure and maximize your rights. I have significant
corporate experience assisting clients
in making the best choices when it comes to protecting their valuable intellectual property.

Legal Elements is a one (1) member law firm founded by sole practitioner Joseph Sampson Ford, Jr. in
February, 2004. Legal Elements is a service mark of Joseph Ford. Attorney Ford's licenses are located
in the contact information section of this website. This website is neither an advertisement, nor a
solicitation of business in any state or jurisdiction where such use of this website may not comply
with that state's or jurisdiction's ethical rules. Legal Elements does not accept any liability for
any damages incurred by reliance on or use of this information and material. Please contact the law
firm if you are interested in potential legal representation. No attorney-client relationship is
established until both you and the firm agree to establish one, and neither transmission of information
to the firm, nor the firm's receipt of such information, constitutes an agreement to establish an
attorney-client relationship.