In a world where a blog is created every second does the world really need another blog? Well, it's got one.
An irregular set of postings, weaving an intricate pattern around a diverse set of subjects. Comment on culture, technology, politics and the occasional rant about life.
Alan ... in Belfast, Northern Ireland

Tuesday, May 09, 2006

Turning the Northern Bank into ... the Northern Bank

In the run up to Easter, there was a tease campaign on advertising poster boards across Northern Ireland. Counting down to a new beginning.

Over the long Easter break - the banks all close their doors on the Thursday night and remain shut until Wednesday morning - shop and sign fitters across NI were busy removing the old signage and screwing on the new.

So out with the old Northern Bank, and in with the new ... wait for it ... Northern Bank!

Instead being renamed, the branding agency simply gave it a logo in the style of its new owner Danske Bank. Spot the difference between the various corporate logos in the wider Danske group.