Why not show what you're doing to actually help the community?

A:

One of the reasons we introduced Open for Breakfast™ is to be able to share more of what we do to help communities – not just those in our own backyard, but around the globe. This way, you can learn more about our endeavors like the Breakfasts for Better Days® initiative, which has set a goal to provide one billion servings of cereal and snacks by the end of 2016 to those in need.1

1One billion servings is based on an approximate serving size of one ounce.