Digital generation of 1989 entering the world of work

Digital generation, digital natives and generation Y are all references to the young people who have grown up with technology. They are now reaching the age where they are entering industry. Graeme Codrington discusses the significance of this. The digital generation born at the same time as the internet Technology is obviously a huge driver [...]

Digital generation of 1989 entering the world of work

Digital generation, digital natives and generation Y are all references to the young people who have grown up with technology. They are now reaching the age where they are entering industry. Graeme Codrington discusses the significance of this. The digital generation born at the same time as the internet Technology is obviously a huge driver [...]

Digital Generation in every industry

In every industry in the world technology, the power of technology and this new generation of young people who use the technology in such different ways are gonna come into these industries and blow these industries apart.
I really do believe that we're only just at the beginning of realising what this digital age will mean for us, and that's everything from the automotive industry to the pharmaceuticals from supply chains and logistics, to manufacturing to financial services and everything else in between.
And so industries need at look at where technology is going to take them in the next few years.

Digital Economy enables a new workflow

In this digital economy people are able to send and share information more easily, which makes some business transactions more efficient. In this TV show Keith Holdt explains the concept of 'Digital Pigs.'

Digital Economy and it's 'Digital Pigs'

Another point of view or another perspective is to say, well what if we didn’t only make information available at certain points within the workflow? What if we simply made it available in a sort of repository so that those people within the organisation, regardless of where they come from who need that information can simply go and fetch it from me, in the same way that you might say that pigs would go and feed around the trough all at the same time. One of the key concepts of the pigs around the trough idea is that it can’t really happen effectively in a paper based process, simply because paper by its very nature is sequential. You’ve got to work on it and you’ve got to hand it over to the next person or the next activity before something and before it can be processed or an event can happen around it. It’s only when you start automating that process, making the information available electronically or in a digital fashion that various parts of the organisation, various resources, various people/individuals can come around at the same time and access that information as and when they need it, thereby making the whole way of performing the activity or carrying out the transaction that much more effective.
Browse more videos on Connected Economy TV for further discussion of new concepts emerging from the digital economy.

Data strategy for unstructured data is the next challenge

Data strategy is increasingly important for organising the vast amounts of data that companies have, as Gayle Sheppard explains in this TV show.

Data Strategy for decision making

Well, companies have a long way to go in capturing unstructured textual data. Companies have done a pretty good job of capturing structured, transactional data. Relational databases, data warehouses, have evolved to help them organize data so it can be analyzed in traditional ways. I think the big challenge for companies in the future is really -- maybe there are three elements to it, actually.
One is that there are so many mergers and acquisitions that have transpired across the Fortune or Global 1,000 that there are many databases or data warehouses that contain information. And they are treasure troves of information. But integrating them or bringing them together in any way that makes sense is very challenging for corporations. It's very expensive to do it. It takes a lot of time. And these databases are filled with disparate ways of describing things. So the challenge is quite great. How do we bring all of this data together?
So, that's the first challenge. The second challenge I see in corporate America is how do we take advantage of all the text that we have? Customers write us. They send us messages on the web. We capture notes about our customers, our partners, our suppliers, employees. We have emails rich with information coming in from outside as well as inside the company about what's happening, whether it's customer-related or employer-related.
And so how do you take all of that information and make it part of the knowledge base? Not just transactions. Who bought from us, who do we sell to. Who was the supplier that we used in this particular situation. But the comments that actually capture experiences that we're having in real time with our partners, suppliers, and customers is truly an important part of the knowledge of a corporation. And companies haven't figured out how to use that yet. That's one of the things that Saffron helps them with, but that's challenge number two. All that textual information inside our company.
And then challenge number three is, how do we then go out to the web, how do we go to the resources we have available to us, whether it's open source news or blogs or other social networks, and capture the essence of that experience into our corporate knowledge base, so we can also use that information as part of our decision making process.
Connected Economy TV is very interested in new data strategy for the digital world, explore our channel for more discussion.

Digital engagement analytics have been of growing interest to businesses as they want to know exactly what impact their social media marketing campaigns are having.

Digital engagement analytics in marketing

Over the last ten years, people have really taken a lot of looking at analytics for their website. People want to know how many page view you're getting, how many unique visitors, how many click-throughs did you get, what was the percentage click-through on a banner ad. Some of those elements we're finding are less useful than the end result about ROI. You know, what was the revenue that you generated from your website? What was that brand perception that was improved by seeing your content on another site through public relations or partners and customers talking about you?
The new elements in social media people are still coming to grasp in terms of what's a successful campaign. What is the good result? How many followers do I need to consider this a success? How many click-throughs do I need to have success? Those same analytics that you've been running on your website can be run on social media. I can know how many clicks every single Tweet received. I can know how many followers I received over a given time period. I can know how many re-Tweets or how many forwards that I received from a specific campaign. I can know how many new people commented and interacted with me on my Facebook fan page. So each of these elements are converging, so you can find out just how many people you directly influenced through a campaign, how much reach that received, and whether that was a good use of your money and your time.
In any corporation, a marketing team needs to prove that it has value. Every single campaign needs to show that it had success, or every single message needs to be continually tweaked to make sure it's hitting the right people at the right time and saying the right things. If you are measuring your success in social media, you can help validate the activity that you're doing. You can help show direct results in terms of engagement with people, in terms of creating new customers, and in terms of helping your brand, both in popularity and in relevance.
Connected Economy TV will continue to follow ideas around digital engagement and analytics.

Digital world moves markets quicker

The digital world and mobile technology means that information is more easily available. This has caused the pace of business to increase as Arthur de Haast explains in this TV show.

Digital world and data interpretation

The digital world just makes things move a lot more quickly, it gives people access to a lot more information. You know, we’ve just launched our own app so that people can, you know, click on that. They can tap on it rather, not click these days, tap on the screen. And it tells them, you know, what opportunities or what investment opportunities there are available in that locality, can direct them to it, can give them basic information and so on. So that makes the market move more quickly, it’s a lot more transparent and actually information in its own right is no longer valuable because everybody has information. What is now much more important and what we concentrate on is how do you then interpret that information and use it to give good advice to people who want to invest and so on. So it means that you’re having to think much harder about the value add and how you’re going to, so on the one hand it’s very positive and it creates, you know, speed to market and that sort of thing. But at the same time it means that we’ve got to think a lot harder about how we can add value and look after our clients, given that what’s happening in that space.
If you found this video interesting and want to hear more about the Digital world and data interpretation, please browse more videos on Connected Economy TV.

Progressive technology from Apple

Well lets think about 5 or 6 years ago. Smart phones were good but they weren't incredible, which is what you're seeing now. Tablet was almost a foreign term. We had PDAs, we had Netbooks, so miniature laptops, but we didn't necessarily have this rectangle. This little slate that we can fling in our bags its effortless use, its effortless to carry around. That's what we've got now. We've progressed to a level, mainly bolstered by Apple and the iPad. Its completely carved out an entirely new category that's enabling us to get the most out of consumption on the move, be it retail, multimedia, general information or work based stuff. It's allowing us to, with a simple tap and a swipe, have access to online tools, emails and web-browsing. It's great for productivity. There's so much you can do now, and that's partly or mainly down to all of these new gadgets.
Progressive technology and digital connectivity have huge implications for business and Inside Finance TV will continue to follow the effects.

Data strategy for multimedia content

Search is a really important part of what Google does in travel.
So people typing something in and then getting a response that’s relevant.
But also you know, people are now going onto video a lot more, so YouTube and being able to look and see what a hotel’s like or what a holiday’s like is really key.
And then also we’re developing things like hotel finder and that amalgamates all the bits of data and information that a user would need in order to book a hotel for example.
So it’s got the pictures. It’s got the price point. It’s got reviews. And it’s got maps.
And it’s got all the things that help a user get to that point from, you know, thinking about maybe going somewhere and actually facilitating that actual transaction and booking through a third party.
Connected Economy TV will continue to follow ideas around data strategy and there are more videos from Nigel Huddleston.

Data strategy investment

Data strategy is important in order to be competitive. In this TV show Andrew Sangster discusses why investment into harnessing data is imperative.

Data strategy and investment cases

What's it going to cost if you don't do it? Its not just a question of upfront costs. It will cost you less in terms of the processing the information. If you are going to take a serious step in analyzing the investment case, you can't afford not to because your rivals will be doing it. You could be seriously caught out. Advisors need to give sound advice. One of the things that is happening now is transparency of data. Historically we have been able to hide mistakes but that's no longer the case, it's now there and it's instant. so you need to be quick to start processing that information that's there and bringing in as much as possible to make meaningful decisions.
If you found this video about data strategy interesting why not watch more TV shows on Connected Economy TV?

Information management strategy online

Information management strategy for business may now include getting outside help and training. in this TV show Ian Goldin discusses filtering through the data.

Information management strategy changes

I think the increase is so rapid that managements that have been in place for a while just aren't up to speed. And there will be entire industries helping business synthesize the data, presenting it to them in forms which are usable and that the value added.
There's a lot to be read in to it but this can be misread. One of the most dangerous things is trawling the internet because it is absolutely undiscerning between garbage and genius.
That's why proper education and training does really matter because that's the filter through which you pass all of this information.
Connected Economy TV will continue to follow ideas around information management strategy.

It’s a digital economy so connectivity is free

It’s a digital economy so connectivity is free

In this digital economy people are used to having access to technology everywhere. Micheal Levie discusses how this affects hospitality services.

Digital economy business models

I figure that if I can get a cup of copy for three bucks and internet with it for free then when you book a hotel room for a little bit more than that coffee you should get internet for free. I think it is completely stupid not to provide it for free. We've gone much further and provide TV for free, we have even gone as far as in installing voice over IP phones and charge Skype rates. The rate should cover everything. Don't nickel and dime people.
Connected Economy TV will continue to follow the impact of the digital economy on industry practices.

Digital generation, digital natives and generation Y are all references to the young people who have grown up with technology. They are now reaching the age where they are entering industry. Graeme Codrington discusses the significance of this. The digital generation born at the same time as the internet Technology is obviously a huge driver