Blog

We are currently in the USA, researching healthy breakfast trends, accommodation options and defining our American target market. We have some thought-provoking insights into the ever changing nature of our dynamic industry. We will share some of our insights in a series of blogs.

We started in Boise Idaho and one morning we came across the Anne Frank Human Rights Memorial. Anne Frank is the best-known victim of the Jewish genocide known as the Holocaust, which was ordered by Germany’s during World War II. When German troops occupied the Netherlands, Frank and her family spent two years hiding from the Nazis in a small set of rooms in Amsterdam, protected by non-Jewish friends. The Franks were finally discovered in August of 1944 and sent to concentration camps; Anne died the next year in a typhus epidemic at the camp at Bergen-Belsen. Her diary was published in 1947 in the Netherlands under the title Het Achterhuis (in English The Annex). The diary was translated into more than 50 languages and sold millions of copies. Now more commonly known as The Diary of Anne Frank, it has remained in print into the 21st century.

The Idaho Anne Frank Human Rights Memorial is an educational park inspired by Anne Frank's faith in humanity and is an inspirational and contemplative site adjacent to the Boise River Greenbelt. There is a view of the life-size bronze statue of Anne Frank. as if she were pulling back an imaginary curtain and gazing out a window from the family's attic hiding place.

The best remedy for those who are afraid, lonely or unhappy is to go outside, somewhere where they can be quiet, alone with the heavens, nature and God. Because only then does one feel that all is as it should be. Anne Frank