Mobile Advertising Watch is a leading technology media property dedicated to covering the rapidly evolving world of mobile advertising, reviewing new solutions, giving reliable and actionable tips and breaking important technology news.

On Thursday morning, MAW was briefed by the folks at AerServ on their big news.

Confirmed fewer than 24 hours ago, the mobile-first video mediation platform is partnering with BidSwitch. As a result, BidSwitch buyers will receive what we’re told is “seamless access to AerServ’s high quality mobile and mobile video ad inventory.”

If all goes as planned, such an arrangement will lead to smarter and more efficient programmatic mobile campaigns.

“In response to ever-increasing demand for mobile RTB, we have been focused on ramping up our programmatic offerings, and are very pleased to partner with BidSwitch, the only infrastructure switch for RTB in the industry, to enable efficient programmatic buying of high quality mobile and mobile video ad inventory at scale,” AerServ CEO Josh Speyer said in a provided statement.

Bob Walczak, General Manager at BidSwitch, believes the timing couldn’t possibly be more opportune for such a coupling.

“eMarketer has ranked mobile as the number one area of opportunity for programmatic, yet very few platforms offer access to this volume of mobile video inventory, and even less can match the quality of AerServ’s publishers,” said Walczak. “We are thrilled to offer our partners and customers effortless access to that inventory.”

Mobile Advertising Watch is a leading technology media property dedicated to covering the rapidly evolving world of mobile advertising, reviewing new solutions, giving reliable and actionable tips and breaking important technology news.