I hear quite a few people complain that their careers are happening to them and they don't feel like they have any control of the opportunities, either as an employee or an entrepreneur, that are presented to them. This is usually because their personal brand hasn't been established. Too often we put the work aside of establishing who we are to others. And we force others to figure out who we are on their own. Stop doing that! Take control of your career and/or business by firmly establishing your expertise and the experience others will have when they work with you.