For Adele Rootstein's 2012 showroom, Geoff Howell Studio helped to created a 'religious' experience. Although you cannot tell by the photos, walls within the showroom were built to create a cruciform shaped environment. In this theatrical interpretation of a 'rite of passage', Rootstein's own custom mannequins form a precessional towards the 'altar' where mannequins are grouped on various levels within beams of heavenly light. The walls, floor and risers in the center of the room were all covered with a custom dyed silver foil backed cork wallpaper in a shade of deep purple.