marketing

Aimed at economic and social development, Youth Sports Media Group leverages its business partnerships to create a system of support and engagement across local and national sports clubs, young players, coaches and parents.

WeEmploy Inc. launches new division Youth Sports Media Group with social entrepreneurs Steve Mix (left) and Simon Salazar (right) at the helm.

A division of WeEmploy Inc., YSMG works to increase the brand and market value of sports clubs and leagues, aspiring young athletes (with support from their parents), and coaches.

Digital marketing, video production, and fundraising support are among the benefits YSMG offers. The agency also delivers recruitment tools for sports clubs looking to hire paid and volunteer positions, through its affiliation with WeEmploy Inc., a social and tech enterprise that develops digital solutions and strategies for businesses, individuals and the charitable sector.

The Youth Sports Media Group taps into the kids sports market that is valued at $5.7 billion—an amount released in a 2014 independent study by Toronto-based Solutions Research Group. The Canadian Sports Report also showed 84% of Canadian kids between the ages of 3.17 participated in “some type of sport” and 60% are doing it on an organized basis.

The study further reported parents “recognized the work done by various companies who have associated themselves with youth sports.” Tim Horton’s, Canadian Tire and BMO top the list.

“As fathers with kids who are heavily involved in the local sports scene, Steve and I see first had the power of engaging Canada’s youth sports community. As entrepreneurs, we see massive opportunities for mutual success in creating strong engagement between clubs, players, parents and coaches,” says Simon Salazar, Community Engagement Director, Youth Sports Media Group.

Economic and social developments are priorities for YSMG. The agency delivers a portfolio of services that includes social metrics and analytics, content strategy, advanced player profiling, and communications for training, tournaments and various community events.

Youth Sports Media Group (YSMG) is a digital communications and sports marketing agency launched in March 2017. The company is a division of WeEmploy Inc. and is committed to helping increase the brand and market value of sports clubs and leagues, aspiring young athletes (with support from their parents), and coaches across Canada.

Digital marketing, video production, and fundraising support are among the benefits Youth Sports Media Group offers. The agency also delivers recruitment tools for sports clubs looking to hire paid and volunteer positions, through a partnership with social enterprise WeEmploy Inc.

Economic and social developments are priorities for YSMG. The agency delivers a portfolio of services that includes social metrics and analytics, content strategy, advanced player profiling, and communications for training, tournaments and various community events.

YSMG is a division under social tech enterprise WeEmploy Inc., which develops digital solutions and strategic services for charitable agencies, businesses, and individuals. Launched in 2015, WeEmploy’s flagship product is a recruitment tool that services businesses, nonprofit agencies, jobseekers and volunteers. The company also launched SOS (System of Support) in 2016 to address other levels of social impact. SOS provides services such as fundraising support, market and impact analytics, and marketing.

SOS is a community-centric platform that matches a charitable agency’s needs to resources within our digital inventory. It is a connector between agencies, enabling the exchange of information and procurement of resources. Currently, the SOS Community includes over 150 charities, 8,000 companies, and 100,000 individuals. It is partnered with the Tribal Chiefs Employment & Traning Services Association (TCETSA) to implement SOS until 2021.

In an opinion piece on thedrum.com, Victoria Luck, managing director of influencer marketing platform Buzzoole UK talks about how charities should explore the wider opportunities of influencer marketing to further their short- and long-term goals.

"When it comes to charities, there’s a sense that most influencers will only get involved if the cause is personally relevant, potentially teaming up with an organisation pro bono. But in any case, moving into 2017 influencers will have to be entirely transparent about whether their work with charities was paid for. Ultimately, the power of this kind of content lies in its authenticity. A lack of disclosure, especially when associated with an emotive cause, can generate serious damage to both charities’ and influencers’ reputations."

- Excerpt from the article

The article, which you can read at length here, mentions motivational speaker Simon Sinek's misstep in labelling millenials as "entitled", "narcissistic" and "lazy". You can watch the 15:00 video here: