Different marketing goals require different video content. Once you choose your objective, create videos that support your business needs.

To build brand awareness, position yourself as a thought leader, tell your brand story, or share stories of customer success. To generate demand for your business, show a quick demo, webinar sneak peek, or event preview to convince your audience to take action.

Get detailed engagement metrics—like video views, view completion rates, and leads on LinkedIn—that map to your goals. Understand your audience, and what they respond to, with professional demographics.