How Content Marketing and SEO Work Together

These days, it seems content marketing is often touted as an alternative to SEO. However, it is possible to create content that not only creates value for users, but also build and improve on SEO.

SEO used to be as easy as throwing keywords in the meta tags, and you could rank for anything, regardless of whether the content on your website matched the keywords in the meta tags. But as the web has evolved and search engines have discovered it’s important to treat their users as customers, the way you build rank has changed significantly. And the competition for that ranking has greatly increased. The problem was, most of the content out there wasn’t designed to help people looking for information – it was garbage written to game the search engines into higher ranking.