Channel One Aims to Involve
Teachers in Marketing Push

Channel One pioneered commercial television in the schools. Now it may be setting another controversial precedent -- paying public-school teachers to recruit new customers.

In a back-to-school push to increase market share, the Primedia Inc. unit is offering $500 to any of its "key operators" -- teachers or administrators overseeing its daily news broadcast in their schools -- who sign up a neighboring school for the service. Channel One, which hopes to add 300 schools to its 12,000-school network, promotes the...