Friday, June 18, 2010

New Double Cross Frames Arriving Soon

The Double Cross has been the frame that we have felt best represented Soma's core values. It is durable, versatile, and practical. And till now, it's never been very flashy. We've always purposefully picked dark or muted colors that would blend into the urban landscape and not draw attention of would-be thieves. This year we break with that just a little with this Double Cross in a tasty Ivory. Don't know why exactly. Maybe it's because we've been working with Rivendell. Maybe it was going to too many hand-built bike shows. Maybe it's just wanting to be in EcoVelo...having them take some of those glorious hyper-idyllic, golden hour shots of our bikes. Whatever.

We think the new ivory frame can make for some inspiring builds. Can't wait to see what you guys do with it. Shops can order next week from Merry Sales and in a couple of weeks from our other distributors. Because of a shipping snafu, matching fork will not be available until late July. (UPDATED: July 26, 2010 - Ivory forks have arrived.)