With help from spokesman, Stride adds Whitemint flavor to lineup

EAST HANOVER, N.J. — Stride spokesman and sports icon Shaun White has helped the gum brand boost its portfolio with a new product.

New Stride Whitemint marks the brand’s first-ever custom-designed, custom-created pack, the company said, adding that White helped select the intense mint flavor and was involved in the creation of the gum’s package graphics.

As the brand’s spokesman, White will participate in a Stride Whitemint TV ad spot this fall, as well as a variety of promotional activities related to the new gum.

Stride Whitemint will be rolled out now through September at stores nationwide for a suggested retail price of $1.49.

"Shaun White embodies what Stride Gum is all about," said Maurice Herrera, senior director of U.S. gum at Kraft Foods. "He’s authentic, unexpected and groundbreaking, and we’re thrilled to have him representing us and being a part of this new product."

The protein drinks contain pea-protein, nine grams of sugar, no more than 160 calories, and come in four flavors, while the cold-pressed juices come in two options and contain seven ingredients and no sugar.

Forgotten Password

Registration complete

REGISTER

USERNAME *

Spaces are allowed; punctuation is not allowed except for periods, hyphens, and underscores.

E-MAIL ADDRESS *

A valid e-mail address. All e-mails from the system will be sent to this address. The e-mail address is not made public and will only be used if you wish to receive a new password or wish to receive certain news or notifications by e-mail.

Password *

Confirm Password *

Please choose a password for your account; it must be 8 - 30 characters. .

First Name *

Last Name *

Company Name *

Job Title *

ZIP *

Are you a *

Retailer or Healthcare professional

Non-Retailer

How many stores do you operate?: *

Which best describes the business/industry you work in?: *

Which best describes your job title?: *

Please select the newsletters you would like to subscribe to

DSN A.M.
Daily news stories covering the retail drug industry

Breaking News
First-to-the-market with developing stories in the industry