Improving bipolar diagnosis – infographic for Lundbeck

Through their PR company, Ogilvy Healthworld, Global pharmaceutical company Lundbeck commissioned an infographic showing how diagnosis of bipolar disorder was about to change.

We designed a shortform infographic that complements Lundbeck’s brand guidelines. The infographic was distributed alongside a press release. It’s a good example of an infographic supporting a text-heavy press release – all the key points in the release are captured in the infographic, as you can see here on the Business Wire website.