How Structured Content Supports Better UX

1.00pm

Seminars

Public

Admission Price:Free Entry

Speakers:Rahel Bailie, Scroll LLP

Series: HCID Research Seminars

Seminar Abstract:

The move toward an "intelligent content" model - rich semantics and structural awareness - promotes content that is discoverable, reusable, reconfigurable, and adaptable. This way of creating and managing content works from the inside out: by helping machines understand both content and context, the content also contributes to user delight as it becomes possible to deliver personalised, more contextual content.

About the speaker:

Content strategy geek. Works with brands to manage content as business assets. Supporter of standards, schemas, and semantic content. Member of OASIS (LW-DITA SC). CKO at Scroll LLP, organiser of the Content, Seriously meetup, Fellow of the Society for Technical Communication, lecturer in the Content Strategy Master's Program at FH-Joanneum. Working on third industry book.

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