"The ADA Council on Scientific Affairs' Acceptance of Colgate Total Whitening toothpaste is based on its finding that the product is effective in helping to prevent and reduce tooth decay, gingivitis and plaque above the gumline and bad breath, and to whiten teeth by removing surface stains, when used as directed."

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Indications

Aids in the prevention of cavities, plaque and gingivitis.

Warnings

Keep out of the reach of children under 6 years of age. If more than used for brushing is accidently swallowed, get medical help or contact a Poison Control Center right away. Ask a dentist if you have: Bleeding or redness lasting more than 2 weeks; Pain, swelling, pus, loose teeth, or more spacing between teeth. These may be signs of periodontitis, a serious form of gum disease.

This has got to be one of the BEST toothpastes in this price range. It has great cleaning power and provides 12 hour protection. It also tastes good. People are always complimenting me...Read complete review

This has got to be one of the BEST toothpastes in this price range. It has great cleaning power and provides 12 hour protection. It also tastes good. People are always complimenting me on my teeth and this is all I use. of course, there are expensive whitening toothpastes touted by the stars of Hollywood, but I have my doubts about how good they are for the health of your teeth and gums. Sometimes, less is more.

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Most Liked Negative Review

I have had a very ...

I have had a very different experience with this toothpaste than other reviewers. I picked this up on sale, having never used it before. Within 2 days of first using it, I developed...Read complete review

I have had a very different experience with this toothpaste than other reviewers. I picked this up on sale, having never used it before. Within 2 days of first using it, I developed a sore spot in my mouth, much like a canker sore, then more and more. It became so bad at one point that I could barely eat. I have never had any problems at all with my teeth or gums, but every time I used this I was experiencing bleeding gums. It took a minute to dawn on me that maybe I was having an adverse reaction to this toothpaste, I never would have imagined... but when I discontinued using it, all of the problems with ulcers and bleeding in my mouth resolved. I know that I may be the exception to the rule, but for those of you with sensitive mouths... I would recommend avoiding this toothpaste.

This is my go-to toothpaste. By far it's my favorite with taste and texture (I prefer the gel over paste). It leaves your teeth and mouth feeling squeaky clean, and it subtly whitens over time. I like to try new and different products, but I always come back to this.

Supervise children as necessary until capable of using without supervision. Adults and children 6 years of age and older: Brush teeth thoroughly, preferably after each meal or at least twice a day, or as directed by a dentist or physician. Children under 12 years: Instruct in good brushing and rinsing habits (to minimize swallowing). Children under 6 years: Do not use unless directed by a dentist or physician. Antiplaque and antigingivitis use not proven in children.