Sprint CEO Dan Hesse tells Bloomberg that his company is looking at making the four-person “Framily” plans more competitive to match T-Mobile’s offer. At the moment, a four-person Framily plan offers 4GB of data per month for $160 per month, while T-Mobile’s new four-person plan costs just $100 per month and will offer 10GB of data for the first 16 months before dropping down to 4G of data afterward.

“If you look at where we’ve lost competitive position, there’s more likelihood you’ll see some adjustment there,” Hesse explained. “If you look at family, or what we call Framily group plans, we are more competitive in certain areas than others, and that’s one of the gaps we’re looking to close.”

One problem for Sprint, though, is that it’s simply taking too long to react. It was the last carrier to offer an early upgrade plan and it’s generally been a step or three behind T-Mobile’s assorted “Uncarrier” moves that have caught the rest of the wireless industry off guard. We’ll see if the latest subscriber numbers finally push Sprint to up its game and make the American wireless industry even more competitive.