This report is based on findings from the Affluent Insights Luxury Study
fielded in May/June 2015.

Covers three markets: China, Hong Kong, Singapore

This report focuses on the 18-34-year-olds from this affluent
demographic.

China: CNY 240,000+

Hong Kong: HKD 960,000+

Singapore: SGD 135,000+

Generation AAA are a young, growing, and a very lucrative segment of the
middle class that luxury brands should be attracting if they are to
realize growth in the next decade. As this segment ages, not only will
their influence be wider, but their spending power more significant.

We are focusing on the Generation AAA (Aspirational, Ambitious, and
Affluent) consumer segment, and their purchasing behaviour, motivations,
media channels and brand preferences of the highly affluent consumers
when it comes to purchasing premium and luxury products and services.