Business Without Customer Personas Costs And How To Fix It

Why a persona is the one important figure missing from your team meetings.

This article is letter (P) of our “Customer Support" series where we write an article for each letter of the phrase. “Customer Support" studies how companies can best help people in the digital age. Find links to more articles in the series below.

Consumer Personas are a big deal. And they may be costing you your money, reputation, and team efficiency.

Hidden Cost Of Poor Customer Support

$83 billion is lost to abandoned carts a year. $338 billion are thrown away by poor customer service across sixteen different countries. 71% of relationships ended from a bad customer experience.

The Invisible Persona In The Room

What’s the answer to lost profits from poor customer support? Say hello to your buyer’s persona – the profile of your ideal client. As a marketing tool, personas can “speak on behalf” of your customer allowing you to see blind spots in your customer support.

Word Up:

Don’t be afraid to go a little method acting when creating your consumer personas. The whole point is to find empathy and understand the people you want to help with your business objectives. Audience intelligence your gateway to understanding what that means.

This article is letter (P) of our “Customer Support" series where we write an article for each letter of the phrase. “Customer Support" studies how companies can best help people in the digital age. Find links to more articles in the series below.