The company’s values rest on the founder’s Six P’s model for building brands: People, Product, Package, Price, Promotion and Potential. “The P of People always comes first. We are a family-owned business working with other family-owned and/or people-oriented businesses,” says Bill.

We develop strong, long term relationships with our producers and distributor partners, and we work together to achieve maximum results. Our company is renowned for its ability to create and identify existing consumer needs within the wine and spirits category. Consequently, brands are developed to not only satisfy the business and marketing perspective but to meet the desires of the U.S. wine and spirits consumer. This strategy enables us to build wine and spirits brands that have longevity and strong consumer pull.