World's 'most extreme' pop-up shop opens on side of a cliff

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The 'world's most extreme pop-up shop' has just opened up 6,000ft above the ground on the side of a cliff face.

While popping into the shop for some bread and milk may be difficult, the store does cater for climbers taking on Colorado's Bastille Wall in Eldorado Canyon.

The shop was only open for 24 hours as part of an extreme marketing stunt tackling an important issue for many climbers.

If you shopped until you dropped here it'd be a long fallCredit:
Cocona Inc/Splash

It helped raise money for the Access Fund and American Alpine Club who want more access to public lands for climbers.

One brave shop assistant spent the day handing out extra layers to climbers to help keep them warm as they made their way to the top.

Got any milk? Credit:
Cocona Inc/Splash

Project collaborator 37.5 Technology said climbers don't always have the right clothing “when they need it most,”, adding: “That’s why we opened the cliffside shop.”

“We helped climbers perform at their best, and helped the mountains and national parks perform at their best too,” they said.

“Donations were made to the Access Fund and America Alpine Club to support their mission to provide access to public lands for climbing, and $100 was donated to the Action Committee for Eldorado for every climber that visited the shop or signed up for a membership to either organisation.”