Advertising

I adore advertising art because it has such reach. There's a rush that comes from an illustrated image having persuasive powers over a consumer. The work becomes more than a pretty picture. It's a tool that conjures wants, familiarity, and is approachable. The hand-crafted image doesn't draw comparisons to real life in the way photography does. People can accept illustrated alternate worlds as an idealized reality that doesn't challenge their personal interpretations of their actual world.

The applications of advertising art can be broad and wide. Billboards, packaging, car wraps, and animated web use can amplify the impact of the artwork. It's a blast to be part of the sales pitch to twist a consumer's arm or two. It's been said that the only people who care about advertising are people in advertising. So what!