We’ll make any excuse for a party, so to launch international glass tableware brand AnnaVasily to market we had designers Anna and Vasily fly from Europe to Melbourne to join a group of design media and influencers at the dinnertable. In doing so we curated an intimate event fused with memorable talking points that culminated into feature-led stories worthy of popping the champers.

In partnership with the Garden State Hotel, highlight pieces from the AnnaVasily Autumn/Winter collection were matched to a seven-course degustation menu. The evening’s discussion was facilitated by award winning interior architect Jean-Pierre Biasol with guests hearing direct from Anna and Vasily, learning about their design principles whilst also revelling in a robust discussion around ‘embracing design imperfections’.

Reasons to celebrate:

We were joined by friends from Artichoke, The Age, In Design, Habitus, The Design Addicts Platform to The Second Row, Issimo Magazine and Five of the Best, amongst several others.

Coverage secured in 90 per cent of attendee’s media titles and social channels reaching over five million people.

The dinner also sparked a partnership with blogger and pastry chef Natasha Ignatiadis aka Butter Baking, who in collaboration with AnnaVasily created a dessert dinner party photoshoot highlighting key collection pieces.