Who are we?

People & Brands is a consultancy specialized in Branding with a focus on creating strategic value for brands in order to deliver better results. Aimed at companies that are looking for a plan better suited to the reality of their business. We challenge our clients to think differently than their competitors in order to get away from their comfort zone. We create meaning between brands and people through an ongoing brand management model developing strategies,
business models and value innovation that offer the ideal conditions to create and develop brands.

Key benefits

Gain of market share through structured data analyzes

Developing customer brand engagement

Analysis of current brand situation

Creating the ideal positioning strategy based on what your customer considers important

Tracking and assessment of Branding actions results

Management Model

How can we help?

Get a head start on your competition:

Get away from your competition by adopting a positioning that is in touch with what makes your brand unique.

Expand your brand:

Track down business opportunities that are yet to be explored.

Launch new products and services:

Have a better understanding of the way your clients behaves and their consumer habits. Find new business opportunities and niche markets and position your product/service accordingly.

Transform information into business intelligence:

Keep track on what people are saying about your brand, new trends, market segments, competitors and consumers, all through structured data that might help create insights and innovation.

Engaging the public:

Nowadays it is not enough to talk about the brand, you have to capture people’s attention. Engage you audience with relevant content and stories.

Our services

Market research:

To collect, organize and analyze relevant information in regards to global and local scenarios, which is getting more and more competitive.

Data Branding:

Obtain important data relevant to decision making. With Big Data analysis, understand how your clients behaves and what motivates them. Monitor the way your clients shops and disposes of your product.

Brand Strategy:

Create a directive that will guide your brand. A unique strategy creates value for your clients and delivers unique experiences. Through it, it is possible to create a bridge between brands and people.

Design and Identity:

All sorts of visual expressions of the brand, integrated with the main strategy and value proposition that can be easily recognized by your clients.

Verbal Identity:

Verbal expression of the brand personality that serves as a directive for communicating throughout all channels.

Packaging Design:

The visual solution for your product. It has to translate the unconscious of the consumer, materializing what makes your brand unique and helping determine the success of sales.

Storytelling:

It is much like telling a good story about your brand, product or service that helps in the process of connecting with your consumer and engaging him.

Branded Content:

Whenever the brand stops talking about itself it can create interesting content that engage and entertain the consumer.

# Let’s Connect

What can we do for your business?

NAME

E-MAIL

COMPANY

JOB TITLE

CITY

SUBJECT

HOW CAN WE HELP YOU?

We are a consultancy specialized in Branding with a focus on creating strategic value for brands in order to deliver better results. Aimed at companies that are looking for a plan better suited to the reality of their business.