Sure, social media takes a lot of time. Merging Facebook, Twitter and all the other social media options can be challenging. But what if you could cut that time down significantly by cross-leveraging content?

Too many companies are reinventing the content wheel for every social outpost they maintain. A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information.

Instead of a series of self-contained initiatives, build yourself a content ladder.

Discover which social network marketers most plan on investing in. Hint: it’s not what you think. 50 pages, 80+ charts! Get this free report and never miss another great article from Social Media Examiner.Join 340,000 of your peers.

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Wondering how your peers are using social media? Discover which social network marketers most plan on investing in (hint: it’s not what you think). Also see how much time marketers spend on social media and much more (50 pages, 80+ charts)! Get this free report and never miss another great article from Social Media Examiner.Join more than 340,000 of your peers!