Optimize Your Content for Users

Having a high organic search ranking on a search engine is important, but not as important as creating the desired user experience.

With other channels available to get visibility, the main focus of content should be on answering user questions and provoking the desired action.

Create unique content that seeks to answer as many user questions as possible, while providing actionable solutions.

Creating content with users in mind is critical to establishing rank organically.

Your content needs to be unique, original, and add value in a way that your competitors can’t.

The Importance of Link Building

The number of backlinks to a page correlate with high organic rank more than any other factor.

In fact, an SEMrush study found that there was a huge drop off of the number of unique referring domains in high volume keyword searches for SERP listings 2 through 15.

While backlinks are important, the number of unique referring domains is even more important. From a broad perspective, backlinks serve as a third-party endorsement of your content.

As Google can’t truly analyze the creative elements of your content, the more unique domains that link to your content, the more people that endorse your content.

Directory links and links from the same website are not counted with as much weight because they’re easier to spam. That means your strategy should focus on acquiring relevant and authoritative backlinks.

Contact influencers for links, shares, or mentions back to your brand.

Link reclamation from de-indexed links or brand mentions.

These are only basic outreach strategies to manually push links back to your website.

The more sources you hit, the more likely your content is to rank higher for a specific keyword search.

Still, it’s important to focus on relevant sites and influencers in your vertical and to shoot for high authority websites.

Branding & Other Campaigns

Unfortunately, manual link building can be complicated and difficult to pull off. Not only will you face rejection, but you also run the risk of getting caught for manually trying to influence your backlink count.

Today, branding is everything.

If you supply somebody with a stellar article, chances are the next time they conduct a similar search they’ll click on your content to get their query answered.

One way to kickstart a branding campaign is through a paid promotion.

This will get your content in front of the eyes of your target audience or even influencers.

Using Facebook’s Audience insights you can segment people based on specific demographic and psychographic boundaries based on who would be most interested in your brand and content.

You can also consider remarketing campaigns to promote content to people who have interacted with your website in the recent past.

The entire idea is to create visibility and media exposure for your brand.