As billions more devices get connected to the internet, there will be a huge infrastructure transformation on the backend. Cloud computing will play a major role in how the world takes advantage of that device-driven data explosion.

Business model innovator Alexander Osterwalder lays out reasons to map a product or service's value proposition with the actual pains customers face. Using b...

Shawn Neville's insight:

When free of assumption and distilled from client conversation, the Value Proposition Canvas is useful. If tied back to a business model understanding, it sums "benefits" plus "because" to highlight why.

Larry Brooks is a fiction writer's dream. He teaches you how to develop stories that sell. But his tips can be used for organizations and their stories too.

Shawn Neville's insight:

Paying attention to idea, theme and concept behind a business story as guidepost to drive forward message is quickly presented here. Moving to layered proofs and solid reinforcement points is the undiscussed advanced skill.

Many storytellers of all sorts including presentation professionals have referred to the lessons from Hitchcock over the years. Nancy Duarte, for example, touches on a few lessons in her book Resonate. And Michael Moesslang has written a whole book (in German) called So würde Hitchcock präsentieren.

Michael E. Porter is a Harvard University professor and author of On Competition. Porter's five competitive forces are the basis for much of modern business strategy. Understand the framework and how to put it into practice....

Steve Blank, the father of the "lean startup" movement, has a superuseful startup tools page available on his site since 2009. The page is a unique curated and organized collection of useful tools and services that can be extremely helpful to anyone working to boostrap a new web company.

The curated page contains a ton of valuable links ranging from where to get help to find your next domain name to product launch tools, startup advice, financing, legal stuff, wireframing and prototyping services and marketing tools.

Select pages from Doblin's new book, Ten Types of Innovation: The Discipline of Building Breakthroughs by Larry Keeley, Ryan Pikkel, Brian Quinn, and Helen Walters.

Shawn Neville's insight:

These highlight chapters from Ten Types of Innovation are clarifying on types of innovation and causes for innovation failure. I am looking forward to reading the rest soon because I think his model is thought provoking.

"The proper role for your pre-frontal cortex is to decide what behavior you want to change, design the ritual you'll undertake, and then get out of the way. "It is a profoundly erroneous truism that we should cultivate the habit of thinking of what we are doing," the philosopher A.N. Whitehead explained back in 1911. "The precise opposite is the case. Civilization advances by extending the number of operations we can perform without thinking about them.

Indeed many great performers aren't even consciously aware that's what they've done. They've built their rituals intuitively."

"It is a profoundly erroneous truism that we should cultivate the habit of thinking of what we are doing" -- this resonates with user experience design -- we talked tonight about the need for the interface to be transparent, in the background, so that it doesn't interfere with whatever you're trying to do.

In this infographic, you'll get an overview of the 16 types to give a sense of how these bigger-than-life personalities fit in the Myers-Briggs philosophy. The official test is based on Carl Jung’s work in psychological typology.
Via Karen Dietz

Yes! Great idea! Basically, Laidlaw talks about how a story arc works, and then how to generate content along a story arc over a period of time. Think a long period of time.

She also gives plenty of examples and links to other articles. So there are lots of resources here to dig into.

Laidlaw also mentions how to leverage this kind of content with cross-promotion and spin-offs -- which is different from sequencing stories. Between the two articles I've curated there is lots of food for thought.

As we all get ready for 2013, planning your content around long-term story arcs, along with sequencing your stories will help drive engagement.

I agree Margaret! Long form storytelling definitely has a place in the marketing/storytelling mix. My apologies for not responding sooner! I didn't receive a notice about your comment. Have a great day.

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.