We get our company name, Doris and Bertie, from a story about clear English told by Warren Buffett, one of the world’s most successful investors. Buffett is famously straight talking, and we believe there’s a big link between how you write and how likely you are to succeed in business.

To prove the point, we’ve uncovered some jargon-stuffed prose from the 2012 Interim Results of Clinton Cards, which went into administration yesterday. Published in January, it’s a 198-word quote (hint: way too long), purportedly from the mouth of Clinton’s CEO, Darcy Willson-Rymer. (more…)

Hi! I’m Clare, founder of Doris and Bertie and author of Good Copy, Bad Copy. And I’m on a mission to help people conquer their fear of writing. Sign up today for regular email updates and a FREE copy of my ebook filled with 200 writing tips and tricks to help everyone write like a pro!