Challenges and Opportunities for the Wealth Sector in Brazil and Germany 2014

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At the end of 2013, Brazilian HNWIs held 22.6% (US$219 billion) of their wealth outside their home country, which is line with the global average of 20-30%.

WealthInsight expects foreign asset holdings to increase to US$281 billion by 2018, to account for 21.2% of the total HNWI assets.

In 2013, North America accounted for 36.1% of Brazilian HNWIs' foreign assets, followed by South America with 33.9%, Europe with 14.2%, Asia-Pacific with 11.4%, the Middle East with 2.9% and Africa with 1.7%.

Brazilian HNWI allocations to North America decreased during the review period, from 39.8% in 2009 to 36.1% in 2013. Increased investments were made in the emerging economies of South America and Asia-Pacific.

HNWIs are expected to further decrease their levels of investment in North America to 34.0% of foreign HNWI assets by 2018, with investments increasingly being diverted to South America.

At the end of 2013, German HNWIs held 34.6% (US$1.46 trillion) of their wealth outside their home country, which is higher than the worldwide average of 20-30%.

WealthInsight expects foreign asset holdings to increase to US$1.9 trillion by 2018, accounting for 33.8% of total HNWI assets.

In 2013, Europe accounted for 52.2% of German HNWIs' foreign assets.

It was followed by North America with 21.9%, Asia-Pacific with 15.2%, Latin America with 6.9%, the Middle East with 2.5% and Africa with 1.3%.

German HNWI allocations to Asia Pacific increased compared with other regions during the review period, from 10.0% in 2009 to 15.2% in 2013. Asia-Pacific was the emerging region in terms of global investments.

Over the forecast period, HNWIs are expected to further increase their levels of investment in Asia Pacific to 17.7% of foreign HNWI assets by 2018, with investments increasingly being diverted to emerging economies.

Independent market sizing of Brazil and Germany HNWIs across five wealth bands

HNWI volume and wealth trends from 2009 to 2013

HNWI volume and wealth forecasts to 2018

HNWI and UHNWI asset allocations across 13 asset classes

Number of UHNWIs in each state and all major cities

Fastest growing cities and states for UHNWIs (2009-2013)

Insights into the drivers of HNWI wealth

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