Archive for
January 2009

I recently heard sports nutritionist and author Nancy Clark speak at the Massachusetts Alzheimer’s Association “Run For the Memory” 2009 Boston Marathon group meeting. I’ve heard Nancy speak before; she has generously donated her time and expertise to charity runners preparing for Boston.
Nancy is a best-selling author, speaker, workshop leader, consultant, and all-around guru on nutrition for both casual and professional athletes. So she really knows her stuff.
The thing I always appreciate about Nancy is her balanced approach to sports ..read more

The Recession and Social Responsibility
Yesterday on NPR‘s “All Things Considered,” Martin Kaste reported on “Selling Americans on the Virtuous Recession.” It’s a fascinating story on how Madison Avenue is helping companies capitalize on “Recession Marketing” in order to appeal to buyers during a downturn in consumer spending. In other words, according to Mary Beth West of Kraft Foods, as reported by Kaste, “How do you think about redefining what your brand stands for in a world of ..read more

2009 is looking soft for many small business owners. Just a weeks before Christmas, I had a chat with Bruce, the owner of Great Brook Farms, a garden center and coffee shop in Bolton MA, as I stopped in to buy a poinsettia, wreath and my morning homemade blueberry muffin. (Now where else can you make one stop for all that?) While the muffins were coming out of the oven, (no kidding) we talked about business. Bruce told me he’s ..read more

“What you can do, or dream you can, begin it; boldness has genius, power and magic in it.”
Johann Wolfgang von Goethe
You know what you want to accomplish in 2009. You have goals set, ideas ready for action, stories to be written, rooms to be redecorated, a new fitness plan. So what’s stopping you?
If you’re like me, you know that the hardest part about accomplishing anything in life is simply getting started. It’s true in the little things, like refusing to hit ..read more

About Trish Reske

My professional experience includes leading the creative efforts of three companies I have co-owned. I'm a seasoned copywriter/creative director, award-winning journalist, avid runner, and mom of four. Got a story idea you'd like to share? Email me at treske@nowspeed.com. You can also find me on Twitter: @trishreske, LinkedIn and Facebook.