About Keith Vance

TA Montpelier Reporter

Keith Vance is the Montpelier reporter for the Barre-Montpelier Times Argus. He's worked as a journalist in far-flung places like Seattle and Cambodia, but has found a home in "Montpeculiar", as locals call the nation's smallest capital city. You can follow him on Twitter @KeithMontpVT

03/23/2012

The dude did it

MONTPELIER — On Friday, Bo Muller-Moore, the Eat More Kale guy, hit his goal to raise $75,000 to make a documentary about his legal fight with Chick-fil-A.

Chick-fil-A has threatened to shut down Muller-Moore's Eat More Kale t-shirt and sticker business. Lawyers for the chicken sandwich company claim that his "Eat More Kale" design infringes on their "Eat Mor Chikin" trademark.

But Muller-Moore's not just going to roll over for a big corporation. He's fighting back with his own lawyer, and now a documentary film titled "A Defiant Dude."

He had until Sunday night to hit his fundraising target of $75,000. While it seemed like he might not make it, Muller-Moore broke $75,000 this afternoon — two days before the deadline.