Take any booth you pass at this month’s WQA Convention & Exhibition and you’ll discover one approach water treatment equipment manufacturers and multinational corporations use to promote their products and services. But what of those smaller operations that: a) cannot afford to buy booth space, b) are unable to attend due to time and travel constraints, or c) would rather concentrate on their own market demographics and have no interest in cultivating a “national presence”? After all, not many dealers have the annual budget to spend tens of thousands of dollars on TV advertising, multi-pronged PR campaigns or e-commerce websites...