In yet another effort to get colleges and universities to be level about the costs of higher education, the Obama administration has persuaded 10 schools to provide important financial information to incoming freshmen starting with the 2013-14 school year.

As part of their financial aid packages, the schools, which represent more than 1.4 million students, said they would disclose several key pieces of information: They will be clearer about how much one year of college will cost. They will provide a clear distinction among grants, scholarships and loans. They will provide estimated monthly payments for the federal student loans graduates will likely owe. And they will supply information about the percentages of students who enroll from one year to the next, graduate and repay their loans without defaulting.

In a White House press briefing, Secretary of Education Arne Duncan said schools are doing "a poor job of making clear how much a student will receive in terms of grants and scholarships, and how much they'll have to borrow in terms of student loans."

The schools are the state university systems of Maryland, New York, Massachusetts and Texas, Arizona State University, Miami Dade College, North Carolina Agricultural & Technical State University, the University of North Carolina at Chapel Hill, Vassar College and Syracuse University.

The Department of Education and the Consumer Financial Protection Bureau teamed up to launch the "Know Before You Owe" student loan project as a way to standardize financial aid information. With feedback from the public, the agencies are developing a one-page shopping sheet to help students better understand the type and amount of financial aid they qualify for and to allow them to compare college offers.

When you say that the schools are doing a poor job of being upfront and making it difficult for families to know what they owe, then I think we are way past letting them voluntarily correct a problem that has been called to their attention for some time now. These schools are led by highly educated people, and they haven't figured out how to deliver financial aid information in a way that discloses the true cost of a college education to families?

They can figure it out. But many colleges don't want to. If they did, families would be smacked in the face with the truth, which is that a student can't afford to attend their schools without a decade or more of debt. This would mean the colleges would actually have to better control their expenses. Over the years, because students can easily borrow to attend classes - either from the federal government or from private lenders - the schools have gotten very little price push-back.

So stop giving colleges and universities a choice to continue their poor performance in this area. Don't ask. Just tell them to do it.

Contact Michelle Singletary, a personal finance columnist at The Washington Post, at singletarym@washpost.com.