14 Web Site Graders To Test Your Redesigned Site

When you redesign or enhance your site, you make a lot of changes. You change the content, the design, the front end technology, the back end stack, the user flows, the information architecture, everything. It is tough to know what you have done right, and what needs help, particularly as it compares to other sites. These sites can help show you what you have done right, what needs help, and how you compare to other sites. I use them… and so should you.

http://www.similarweb.com/ – Another great site for a large, corporate web site. But not a lot of information about performance. Good to monitor usage and marketing metrics.

https://moz.com/researchtools/ose – Moz is known for its SEO tools, and this is an easy dashboard of information to monitor before and after your redesign. The free version is useful, but the Pro version is even better. Not a lot of tech help here, though.

http://www.alexa.com/ – 7 days for free, the paid version is the only one really useful. Lots of marketing information is available, though.

http://builtwith.com/ – Very technical. Shows you the infrastructure and software choices made by the development team. You will be surprised. Helpful for technology and information security teams.

http://www.google.com/analytics – Free analytics tool. Tells you who uses your site, how much, where they are from, what browsers, what time of day… a plethora of information. Including Page Speed.

https://www.google.com/webmasters/tools – Free tool that shows you what index errors Google has encountered, things to make your site more indexable, and what your pages look like to the Google Search Crawlers. Use this.