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LivePerson Expands European Operations With Local Presence To Serve Italian Market

NEW YORK,
Nov. 19, 2012 /PRNewswire/ --
LivePerson (NASDAQ: LPSN), a leading provider of real-time intelligent engagement solutions, today announced that it has expanded its European operations, adding local presence to better serve the Italian market. Two leading global brands, Vodafone and Sky Italy, are already using LivePerson solutions in
Italy to optimize customer experience and increase conversions online.

LivePerson is a global leader in cloud-based online engagement solutions, including award-winning solution
LP Chat, creating meaningful, real-time connections with web customers that result in
higher conversion rates and superior customer experiences across the customer lifecycle. Over 8,500 businesses use LivePerson's sophisticated technology and robust business intelligence to produce compelling and measurable results.

"LivePerson enables us to continuously optimize the customer experience while proactively creating new sales opportunities. As a result, our online conversion rates have already increased nearly ten-fold," says Christian Michieletto, Web Sales Manager,
Sky Italy, "Thanks to LivePerson's engagement solutions we have been able to identify and improve critical points of the purchasing process and improve the user experience."

Fabrizio Piciocchi, Online Call Center Operations Manager of Vodafone, adds,
"Since implementing LivePerson's chat solution, we have improved the quality of our customer service, and are seeing unprecedented rates of satisfaction-- higher than those in the email channel. We view LivePerson's solutions as a personal concierge service for our premium Vodafone customers."

"We are excited to better serve the Italian market with dedicated local presence. We are seeing that a growing number of leading European brands are recognizing the importance of meaningfully engaging their customers and delivering intelligent, real-time connections in the consumer's channel of choice," said
Iain Case, VP, EMEA, LivePerson. "We are thrilled that Sky and Vodafone have chosen to partner with LivePerson to exceed consumer expectations, and hope to assist other leading Italian brands to drive conversions and customer satisfaction through intelligent online engagement."