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SEO consist of two methods, ON Page SEO and Off Page SEO. On Page SEO refers to optimizing the website and making it SEO friendly, whereas Off page SEO refers to promoting the website by building quality of backlinks.

SEO is done in two ways, White Hat SEO and Black Hat SEO. Ranking your website by following White Hat SEO is little difficult, but it's worth giving time as it won't negatively affect the ranking and traffic of the website. On the other hand, you can easily rank your website within few days or month by following Black Hat SEO technique, but your website will get negatively affected as your website can get penalized by Google updates.