The last ten years have seen tremendous advances in the theory and practice base of social marketing globally. Social Marketing and Public Health: Theory and Practice introduces new conceptual models and approaches to influence behaviour that promotes health and prevents disease. This new edition moves the book's focus to a globally-relevant approach to the application and evaluation of social marketing, and includes a range of international case studies. Inaddition to coverage of key concepts and techniques in social marketing, this book contains chapters on areas such as marketing on a budget, ethical issues, and incorporating digital and social media platforms into social marketing strategies.

The range of harm to an unborn baby due to drinking during pregnancy is called Fetal Alcohol Spectrum Disorders (FASD). Alcohol can hurt the baby’s brain, heart, eyes, and other organs.

Children with FASD can have a hard time learning, controlling how they act, and making friends. Drinking alcohol during pregnancy can cause lifelong harm to the unborn child.These nine months last a lifetime.

Let’s keep them alcohol-free. FASD affects us all, but it is 100% preventable. Together we can prevent FASD!

Social media has become prolific in everyday life and allows the instantaneous sharing of information, which can include health care information. The authors of a Research Note published on F1000Research suggests as medical vocabulary becomes more prevalent on social media that more comprehensible language should be used. In this guest blog, Farris Timimi, cardiologist, Medical Director of the Mayo Clinic Social Media Network and well-known health care Twitter user gives his view on this.

Health care literacy continues to be a challenge. We all recognize the impact of literacy on quality outcomes, ranging from accessing health care, understanding the risk and benefits of tests and treatment to complying with medical advice. Health literacy can include a variety of things, including cultural, visual, computer and information comprehension; however, often not understanding the written information may be the most important and may have the greatest impact on health related outcomes.

Literacy and social media

The authors of this Research Note have demonstrated the potential application of social media, to serve as an aid to standard educational material.

For five-figure annual fees, boutique medical services offer the wealthiest Americans the chance to cut the line and receive the best treatment.

By NELSON D. SCHWARTZ

JUNE 3, 2017

SAN FRANCISCO — When John Battelle’s teenage son broke his leg at a suburban soccer game, naturally the first call his parents made was to 911. The second was to Dr. Jordan Shlain, the concierge doctor here who treats Mr. Battelle and his family.

“They’re taking him to a local hospital,” Mr. Battelle’s wife, Michelle, told Dr. Shlain as the boy rode in an ambulance to a nearby emergency room in Marin County. “No, they’re not,” Dr. Shlain instructed them. “You don’t want that leg set by an E.R. doc at a local medical center. You want it set by the head of orthopedics at a hospital in the city.”

Social media channels are a lot like shoes. They provide ways to communicate with others, but they serve different purposes. For example, you wouldn’t wear a pair of killer black heels to run a 13K or wear your favorite Chuck Taylors to a black-tie event. So too, hospitals should use different social media channels to reach different audiences.

Pharma firms have long recognized the power of key opinion leaders (KOLs) in driving influence through traditional channels: journals, speaking events and word of mouth. The problem, however, is that healthcare providers (HCPs) and patients are acquiring information about disease and treatment in the online world – and many KOLs are not “digital opinion influencers,” or DOIs. This creates an opportunity – strategic DOI identification, outreach and management – for brand, communications and medical teams that is often overlooked or poorly addressed.

Understandably, some physicians are resistant to the idea of professionally embracing social media. I truly believe that everyone, can find a way to make these digital platforms work for them. With a unique voice, good content, patience and consistency, your practice’s social media accounts can become valuable assets. Here are a few ways it can pay off:

Build a Sense of Community

Interacting with patients to the degree we’d like and fostering great doctor-patient relationships that build loyalty simply isn’t possible all the time. A 2016 study that looked at doctors across 26 specialties found that patients spent an average of 13 to 16 minutes with their doctor, per visit. This is not a lot of time to address a patient’s immediate concerns, much less build a relationship. This is where social media comes in.

Conclusions

Physicians and patients have different views on whether independent or health system physician rating websites are the more reliable source of information. Their views on whether such data should be shared on public websites are also discordant.

Doctors are using Snapchat to send patient scans to each other, a panel of health and tech experts has found, concluding the “digital revolution has largely bypassed the NHS”.

Clinicians use camera apps to record particular details of patient information in a convenient format, the panel said in a report, describing it as “clearly an insecure, risky, and non-auditable way of operating, and cannot continue”.

It also notes that the NHS still holds the “dubious” title of the world’s largest purchaser of fax machines.

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.