Over 8% of cable subscribers cancelled their service according to TiVO

45% reduced their level of service

44% dropped premium channels

71% of respondents though prices were too high for cable service

54% said they subscribed to a digital content service with Netflix being the most popular

Price, selection, and convenience were primary reason to use streaming services

answers ratios of these changed very little when asked the last surveys years across nearly 3 years.

Speaking of digital service, Showtime and Hulu have reached an agreement to carry Showtime programming on Hulu. Service is $8.99 above standard Hulu subscription. That’s a $2 discount over Showtime’s standalone service by itself.