What's your social media strategy?There is both an internal & external social strategy implemented across the company. Our team for instance, has the freedom to use their networks at their own discretion and we require no specific or scripted posts. There are however practical guidelines set in place that we expect everyone within the company to follow. Our goal is to organically grow our networks and build a community, we do not want to push promotions on to our fans but rather involve them in every aspect of what we have going on.

How has your company used social media in the past? Our company used social media to launch our first brand, Clique Vodka, with little to no marketing budget whatsoever. Since then we have grown our networks exponentially and continue to drive traffic and create new stories and conversations daily.

Why should you win Social Madness? We are a true success story of a Pittsburgh start-up who with very little funding, created a vodka brand and brought it to market. Our brand has grown from 157 stores within the Pittsburgh & surrounding areas, to expansion across the entire state into Philadelphia and into West Virginia, Ohio, and Tennessee. With a new deal set in place with Total Wine & Spirits we will also be expanding into 11 new states as of this summer. We have accomplished all of this without a marketing budget using our social marketing strategy as our main source of promotion.

The company to beat (other than your own): We are not necessarily out to beat any company. Premier Innovations Group has taken the best aspects of some larger companies like Diagio and Sidney Frank Importing and added our own twist to build a company like no other.