One Girl with Courage is a Revolution

Liam Cunningham in Jordan – World Vision

Project Description

The Campaign

Liam Cunningham travelled with World Vision to Jordan to meet Syrian Refugees in the largest humanitarian crisis since World War II.

Combined Media was tasked by World Vision Ireland to develop a Social Media, SEM and Remarketing campaign in Ireland to raise awareness about the plight of Syrian refugees and get users to share their voice by signing a petition to ask world leaders to prioritise vulnerable children, especially refugee children who have arrived in Europe alone.

Lead Generation

The petition was promoted on Facebook using Lead Generation ads, a type of ad allowing users to seamlessly fill in a form on Facebook with their details and allowing a business to follow up with them.

The campaign was also promoted through Twitter Website click ads and Google Search ads. World Vision followed up by calling the leads on the phone (provided consent was given) and re-engaging them with information about the Syrian crisis and World Vision’s work with refugees. They also asked them if they wanted to make a donation or sponsor a child to support World Vision’s work with refugees.

The new leads were also re-engaged through Facebook and Google re-marketing ads, asking them to take a step further and donate for children in emergencies.