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When Apple ships the new Apple TV on 16 March, owners of the small set-top box will be able to sign up for Netflix on screen and pay for the subscription streaming service through their iTunes account.

Netflix said the tie-in will allow ATV 3 owners to watch "thousands of hours" of 1080p HD content.

Folk using the ATV 2 won't get movies and TV shows at that resolution - the box can't handle it - but they will gain Netflix's "seamless sign up and billing experience" through a software update, the company promised.

That's a reference to the iOS 5.1 update Apple began pushing out to devices last night, though on the ATV it's numbered 5.0. ®