Sun Jan 07 10:22:55 GMT 2018

*Going Digital. A Roadmap for Organisational Transformation’* based on
research as Google Digital News Senior Visiting Research Scholar at the
Reuters Institute, Oxford University is available for free download at
http://bit.ly/2zY0IYD.

How media organisations are changing in response to an increasingly
technology-driven and fiercely competitive digital environment is the
focus of the report, which seeks to tease out best practice in terms of
organisational transformation. I conducted over 70 issue-focused long
interviews with top level managers at companies including the
/Washington Post/, the /New York Times/, Axel Springer, Schibsted, Condé
Nast, the BBC, CNN, /The Guardian/, Google, /Le Monde/, Mic, Vic and Vox.

Industry response has been good. The Economist called it /‚a pivot to
reality‘/ and CNN /‚an extraordinary analysis of the challenges we are
all facing as well as some provocative thoughts for the path forward‘./

This report provides a snapshot into the evolution of the sector, its
organisations, and the sub-segmentations within it. While, in keeping
with DNI objectives, it has been written for industry, it may provide
background context for your scholarly investigations. Key developments
highlighted include:

* The challenge of the platforms - in terms of diminished revenues,
audience contact and data, and business model shifts in response
* The pervasive influence of Silicon Valley/Venture Capital management
approaches – what /is being/ imported and what /should be/ imported
* The on-going challenge of ‘shiny new things’ and their ability to
hi-jack strategy
* The gradual merging of journalism, tech and data, the emergence of a
central ‚tech-data’ nervous system, and its implications for digital
journalism
* How social media, data and digital storytelling together build a
‘ladder of engagement’ that underlies monetisation strategies
* The increasing significance placed on ‚people’ issues, particularly
talent, learning and culture change.
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