Digital Technology thrust to help Real Estate Agents..!

At a panel discussion
organized by the Chennai Real Estate Agents Association - CREAA, to celebrate
its 17th anniversary, the most important message which every speaker touched
upon was, “Use digital technology to market and reach the target audience,
coupled with automation to ensure success”. “The real estate brokerage business
in one of the largest service sector businesses in the world and the consumer
is at the centre of the activity. Providing quality and credible service is the
hallmark of the profession,” said Mr. Amit Damodar, President, CREAA-NAR India
in his welcome address.

Many leading names in the real
estate industry were present like Arun Excello, BBCL, Brigade, CEEBROS, Devi
Narayan Housing, KGEYES, SIS, Rajarathnam Constructions, Urban Tree etc along
with the broking fraternity. This was a unique program where Builders and
Brokers, came together to discuss about RERA – Real Estate Regulatory Act and
how they could jointly work together for the benefit of the Industry and the
customers.

Among the many suggestions put
forward, the important were,

· Correct and focused information in all
communication is the key.

· Automated lead management systems to be
in place.

· Photos and graphics to be used more
extensively.

· Local targeting & Social networking
will be a major real estate marketing tool.

· Quick response will spell success.

All the parties concerned were
happy that RERA has been passed. This will ensure better compliance by the
builders and facilitate the buyers. However, both the sides felt that some
points needed clarification and clear guidance but agreed that this was in
interest of the buyer. Some of the important features are:

Mr. Amit Damodar, President,
CREAA said that the organization has evolved over a period of time, keeping in
mind that the customer is king. The new demands have stemmed from the
experience of service-quality which these global companies have received
overseas. Similarly, the local population has also progressed and look for
quality, transparency and above all security in dealing with our members. This
factor has played a significant role in our way forward.

Mr. Vijay Sarathi, President,
NAR India who has specially come down from Hyderabad for this event said,
“NAR-INDIA has grown substantially over the last Six years. Today, spread
across 27 member associations in India with an overall reach of over 20,000
brokers, NAR-INDIA is firmly set on its path as the voice of realtors in India.

Each state has some specific
problems which are different, but most of them are identical in that deal with
the human fabric. It is here that NAR India tries to help its member
associations like CREAA Chennai to impart the skill sets which are highly
required in today’s demanding and sensitive business environment.

The mission of NAR-INDIA is to
promote and develop the highest level of professional conduct in all its
connotations within real estate brokerages and amongst brokers. NAR-INDIA has
adopted a Code of Ethics, conducts market research and lobbies with the
government on Federal and State level.