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Friday, April 22, 2016

NYC & Company, New York City’s official destination marketing organisation, together with Nickelodeon, announced the Teenage Mutant Ninja Turtles are the newest Official NYC Family Ambassadors — part of a yearlong campaign to highlight New York City as a family-friendly destination. In 2015 New York City welcomed an estimated 17.5 million family visitors, a nearly two percent projected increase over 2014, and family travel to NYC is expected to continue to grow in 2016 to reach approximately 17.7 million family visitors. Since the launch of the Family Ambassador program in 2009, family visitation to New York City has grown by 32.6 percent and is currently 30 percent of total visitation to New York City. For kid-friendly NYC travel materials, guides and itineraries, visit www.nycgo.com/family.

“Last year we saw a record number of visitors here in New York City thanks to our various attractions and the art and entertainment that can be found around every corner of every street in every borough. Most importantly, however, are the 17.5 million family visitors who came to this city to expose their children and relatives to the diverse culture this City offers. Furthermore, the city’s public spaces and parks make it an ideal place for families to bond and strengthen their relationships. I invite all families to New York so that we can share with you all we have to offer,” said Mayor Bill de Blasio.

“We’re excited to enlist the help of the Teenage Mutant Ninja Turtles, four dynamic and adventurous New Yorkers, to welcome family travelers to NYC,” said Fred Dixon, President and CEO of NYC & Company. “Known by visitors from around the world, the Teenage Mutant Ninja Turtles are the perfect guides to help families discover the vibrancy and excitement throughout the five boroughs.”

Families visiting NYC during the summer can take advantage of seasonal events including SummerStage Kids, Big Apple Barbecue Block Party, Macy’s Fourth of July Fireworks, the US Open Tennis Championships and more. In addition, free and low-cost outdoor activities in NYC’s parks, along NYC’s waterfronts and beyond add to the attractiveness of visiting NYC during the summer.

“As native New Yorkers, the Teenage Mutant Ninja Turtles are the perfect choice to encourage visitors from around the globe to find their own adventures in the city that never sleeps,” said Pam Kaufman, Chief Marketing Officer and President of Consumer Products, Nickelodeon. “We are proud to continue our longstanding partnership with NYC & Company, which leverages our beloved characters to showcase the best of what New York City has to offer for kids and families.”

The Official NYC Family Ambassador campaign will be promoted through out-of-home media in the five boroughs, Boston, Chicago, and 23 shopping malls in America; social media engagement using the hashtag #nycgofamily; TV commercials running in NYC taxicabs; and additional activations throughout the year.

The Family Ambassador program was created in 2009 to help position New York City as a welcoming family-friendly destination, encourage families to visit year-round and invite those who have already visited New York City to return and enjoy all of the new attractions the City has to offer. The Teenage Mutant Nina Turtles are the eighth Family Ambassador after Dora and Friends in 2015, Curious George in 2014, Where’s Waldo? in 2013, The Muppets in 2012, The Smurfs in 2011, Dora the Explorer in 2010 and Sesame Street in 2009.

Wednesday, April 13, 2016

If you haven't heard yet, last week IDW announced that starting in August they will be launching a second on-going TMNT series, titled Teenage Mutant Ninja Turtles Universe.

This new spin-off sets itself apart from the ongoing Teenage Mutant Ninja Turtles series by spotlighting characters and storylines that are pivotal to the vast IDW TMNT universe, while also showcasing fan-favorite creators alongside emerging talent.

“The story of IDW’s Teenage Mutant Ninja Turtles is now too large to confine to just one ongoing series!” says TMNT editor Bobby Curnow. “With Teenage Mutant Ninja Turtles Universe, we’ll be able to fully explore all of the exciting characters and plots that the world of the Turtles has to offer. This series will also be the perfect venue for some of the best creators in the industry to tell Teenage Mutant Ninja Turtles stories in their own unique voice.”

Teenage Mutant Ninja Turtles Universe will explore tales along the entire continuity of the current ongoing Teenage Mutant Ninja Turtles series, which recently hit 56 issues and counting. This will mark the first time two ongoing Turtles comics will run in tandem since IDW got involved with the property.

Also noted in the press release is the creative team for the first story arc, which will feature writer Paul Allor and artist Damian Couceiro. This story will be "centered around a dangerous new Teenage Mutant Ninja Turtles foe—the U.S. government!" These first issues will also feature a back-up story by TMNT co-creator Kevin Eastman and Bill Sienkiewicz. And look for regular cover art by Freddie E Williams II, with a standard set of the variant covers we've come to expect from IDW.

Be sure to tell your local comic shop that you want Teenage Mutant Ninja Turtles Universe, and watch for it to hit shelves in August!

Monday, April 11, 2016

With just under two months until Teenage Mutant Ninja Turtles 2: Out of the Shadows hits theaters, Paramount has this morning released a brand new trailer. And, unlike other recent teasers, this one actually has a good show of new footage.