What a Rejected Super Bowl Ad Shows about Cannabis Marketing

There are Super Bowl ads for everything from Turkish Airlines, avocados from Mexico, and the dating app Bumble. But you won't see any ads for cannabis.

A cannabis-focused investment firm had hoped to run an ad advocating for legalization. CBS' declined. Still, industry experts say the fact that CBS was considering the idea is a hopeful sign of what's to come.

KCBS Radio Anchor Jon Bristow spoke with Lisa Buffo, the CEO and founder of the Cannabis Marketing Association, for more on the future of cannabis marketing.