Nonprofits

Social Media Benchmarks

Live Nonprofit industry benchmarks and social media analytics from organizations included in the 2018 Social Media Industry Benchmark Report. See how your organization stacks up against these Nonprofits.

In the Past 30 Days...

POSTS PER organizationPER WEEK

30.5

ENGAGEMENTSPER POST

212.9

ENGAGEMENT RATEPER POST

0.10%

In the last 30 days, the average organization in the 2018 Study Nonprofits landscape has grown their audience by 0.3%. Boys & Girls Clubs of America grew faster than everyone else, with 0.6% growth! On average, each post in this landscape earns more than 212.9 engagements. RSPCA is topping the charts with more than 538.9 engagements per post on their 176 posts in the last 30 days.

Today's #ThrowbackThursday is Smurfette, the very hungry grey seal pup who was rehabilitated at RSPCA West Hatch Wildlife centre! We all know someone who moans like this for their Christmas roast, don't we? 😂

1.75k Likes • 34 Comments

Engagement Total

1.79k

Engagement Rate

2.65%

Food Tank

902 Likes • 8 Comments

“I have always had a career that revolves around food. Before I was a farmer, I had a bakery and was a trained pastry chef, but I increasingly became interested in the role food plays in our health. I grew up on a piece of land that was perfect for farming, but no one else …

Engagement Total

910

Engagement Rate

3.05%

Food Tank

653 Likes • 21 Comments

Pocket kittens 😻 threelittleblackbirds says Molly and Minnie are the most adventurous little daredevils! On a scale of 1 to 10, how much do you want your own pocket kitties?
_
Photo by threelittleblackbirds via modfarm

Engagement Total

674

Engagement Rate

2.25%

The Shelter Pet Project

660 Likes • 12 Comments

📷: sjthroop: Well, I admit I’m a bit taken with this face. I adore those sharpei wrinkles. This is Wilson. He is 7 years young. And he is a love. This boy is easy to walk and is so quick to sit for pets and treats. Because he’s an older boy with a few skin …

Engagement Total

672

Engagement Rate

1.07%

The Shelter Pet Project

509 Likes • 10 Comments

📷: aplindiana: Carbon is king of the elements 🧪 and this cute kitten will rule your heart! At only 4 months old, Carbon is pleasantly petite and perfectly playful. He loves kitty toys, feather wands, and splashing in running water. He’s not opposed to cat napping in the sink after an H₂O play session. Like …

Engagement Total

519

Engagement Rate

0.83%

Boys & Girls Clubs of America

337 Likes • 3 Comments

Teen leadership begins here! Teens at three Clubs took the lead on design plans for their refreshed Teen Centers and aaronsinc employees brought their dreams to life. Check out the new look! AaronsInc BGCGW BGC_SaltLake BGCFontana #aaronsgives #greatfutures

Engagement Total

340

Engagement Rate

1.42%

Lambda Legal

239 Likes • 3 Comments

#BREAKING: Anthony Gonzales & Mark Johnson (depicted) were in a committed relationship for 15 years. They lived in Albuquerque, NM. Anthony worked for a local nonprofit and Mark was an elementary school teacher. They married as soon as they could, on the very first day that it was legal to do so in New Mexico.
But …

Engagement Total

242

Engagement Rate

1.41%

Lambda Legal

193 Likes • 1 Comments

"The benefits of decriminalizing sex work are clear. Not doing so only pushes already marginalized people – many of whom are LGBTQ – further from the social safety nets and services that protect everyone else, increasing their exposure to violence." Our newest Staff Attorney Puneet Cheema wrote for intomore on International Day To End Violence …

Engagement Total

194

Engagement Rate

1.13%

DonorsChoose.org

186 Likes • 2 Comments

This is what Mrs. Kieran's 8th graders had to say when they opened their donated copies of "To Kill a Mockingbird." Thank you for helping Mrs. Kieran (and hundreds of thousands of teachers just like her) create moments like this for their students!

Engagement Total

188

Engagement Rate

0.59%

DonorsChoose.org

175 Likes • 0 Comments

We wholeheartedly agree!

Engagement Total

175

Engagement Rate

0.55%

Boys & Girls Clubs of America

105 Likes • 0 Comments

Ditch material gift giving this year & opt to give an experience instead! A toy might bring kids joy for a few months but memories last a lifetime. Check out our favorite experiences to give kids this holiday season! Link in bio.

Engagement Total

105

Engagement Rate

0.44%

Facebook

Post Type Breakdown

22% Video

0.07% Engagement Rate

38% Image

0.07% Engagement Rate

39% Other

0.09% Engagement Rate

Top-Performing Posts

RSPCA

1.35k Reactions • 56 Comments • 113 Shares

Two months ago Inspector Lisa Lupson discovered Biscuit, shivering and emaciated, dumped in a wooden box alongside the decomposing bodies of her sisters. Lisa fell in love immediately and has shown #KindnessAtChristmas by rehoming the pawfect girl! Read more about her story here http://bit.ly/2ElTuiT

BREAKING: Anthony Gonzales & Mark Johnson were in a committed relationship for 15 years. They lived in Albuquerque, NM. Anthony worked for a local nonprofit and Mark was an elementary school teacher. They married as soon as they could, on the very first day that it was legal to do so in New Mexico.
But Mark …

The Trump administration is, suddenly, in a mad rush to discriminate.
"There's no basis for this eleventh-hour tactic, much less the threatened ban to begin with. We look forward to making that case." — Lambda Legal attorney Peter Renn. #TransMilitaryBan

El didn't have the best start after being dumped in a bag and left to die in the freezing cold! Luckily we were able to rescue and treat this beautiful pup. Show #KindnessAtChristmas by helping us stock the sleigh and help other poor animals like El: https://www.rspca.org.uk/winterappeal/sleigh

“To educate the whole child, we need to address their trauma and support their social-emotional learning. Art can and should be part of this process.” @SiaKyriakakos bit.ly/2BetnHy pic.twitter.com/7mH2wThVAi

El didn't have the best start after being dumped in a bag and left to die in the freezing cold! Luckily we were able to rescue and treat this beautiful pup. Show #KindnessAtChristmas by helping us stock the sleigh and help other poor animals like El: rspca.org.uk/winterappeal/s… pic.twitter.com/PCsU8DNB1Y

#BREAKING: Anthony Gonzales & Mark Johnson were in a committed relationship for 15 years. They married as soon as they could.
But Mark sadly died <9 months later. Now Social Security has refused Anthony's application for survivor's benefits. We're suing.
lambdalegal.org/blog/20181213_…

“When we broaden the lens through which we view children to go beyond strict academics, to look at their social-emotional needs, we’re forced to grapple with issues of equity.” - @PedroANoguera bit.ly/2PhEW6p pic.twitter.com/Q05oeICDS0

Sex work is work. Decriminalize now! Lambda Legal Staff Attorney Puneet Cheema in @Into on International Day To End Violence Against Sex Workers. #IDEVASW2018 #RightsNotRescue #IDEVASW #EndViolenceAgainstSexWorkers intomore.com/impact/decrimi…

Have a place in your life for a kitty who has come in from the outside and has a little trouble seeing? Angelica is a sweet purr-box in Charlotte, NC, who gets around easily. She's born to be your companion! For more info call 704-336-7600 and ask about animal # A1144838! pic.twitter.com/rvbadVEE8z