Work

Brewing at Bigelow

Bigelow Tea has a long-standing heritage of quality, taste and robust flavors. They seized the opportunity to bring this expertise and knowledge to the Organic tea category and a younger, millennial audience. The new STEEP brand needed a narrative voice and a digital and social presence at launch. Scrum50 was tapped to help.

Millennials’ Thirst for Adventure

Starting with our proprietary Epic Platform process we identified the unique narrative beacon and supporting pillars for the brand. This brand was to be the first lifestyle-oriented brand in the category. The quality, flavors and aromas lend themselves to Living a Life Steeped in Experiences. We crafted a responsive, digital environment where consumers could not only explore the all-new line of teas, but they could also immerse themselves in a community focused on enjoying life’s simple experiences. We created a connected-consumer experience, inviting event-goers to share their STEEP adventures with their friends, family and community and populating the site real-time.

Creating an Agile Team

The STEEP website was created in complete collaboration with the clients in just five weeks. Daily rundowns with the client ensured quick responses and alignment with the client and internal teams.