How ChangeAgent started their custom wordpress themes journey

Company name

Childcare Bridge

Overview

The childcare experience affects development of children, but is undervalued in light of its enormous impact. We shift the hearts and minds of parents and childcare providers by adding satisfaction, joy, and empowerment. The provider experience feeds the child's experience.

We connect people with their own potential by seeing and supporting possibility and encouraging growth. We believe in challenge, experimentation, sharing, communication and always getting better.

Tell us a bit about who you are and the people you reach

Childcare providers
Most are female
Non-corporate, school, church, home providers and independent childcare centers
Not usually technical
Touchy-feely, emotional
Grounded, Engaged, Honorable, Aligned, Making a Difference and Knowing It
Seeking validation
Personal touch
Talented and Energetic, seeking a means of expressing it
Need to be heard

REQUIREMENTS:

We will be using WordPress to represent our business on the web and to build a newsletter and web following. Having unique content, our own voice and our own look will be crucial to our success.

Descriptive terms that should apply to the WordPress design:

simple, clean, professional, engaging, inspiring, inviting, powerful

The WordPress design should support and use our logo (attached below).

Requirements

REQUIREMENTS CONTINUED:

Some website inspiration. Look at http://www.vaultpress.com. We are not looking to duplicate that look. What are looking to replicate: This site is special. This site is a perfect balance between whimsy and seriousness. This site has its own voice and clearly reflects the "personality" of the business. It oozes power and confidence. So much so that it can be playful without diluting the reader's confidence in the business. Get that feeling, but with our voice/personality and you've nailed it.

We like some dimensionality. We want the design to be warm, rich & soft while also being powerful.
We have types of WordPress articles that must be visually distinct, yet complimentary and work will with our logo/colors. We categorize some articles "Worth and Mirth". These are written centrally subject the an editorial policy and published on the blog. We categorize other articles as "My Circle". These are community-generated and must be be clearly different in appearance from "Worth and Mirth" articles. For example, they may have a different background color.