EA Signs 3 Year College Football Deal With CLC

“More than 150 colleges, conferences and bowl games” still represented even without NCAA license.

By Andrew Goldfarb

Following its loss of the NCAA license, EA has struck a new deal with the College Licensing Company to continue making college football games.

According to Polygon, the contract with the CLC will start in July 2014 and will last for three years, giving EA rights to “more than 150 colleges, conferences and bowl games.”

In a statement today, a CLC representative said the following:

“There's no reason to discontinue the game, which has been, and is, in compliance with rules regulating college football. Throughout its relationship with EA, CLC has made clear and will continue to make clear, that the participating collegiate institutions are not granting — and have never granted — any license or rights to utilize the name, face, image or likeness of any athlete, whether a current or former student athlete. The license granted is for use of the university's, or conference's or bowl's name, logo and other identifying marks.

In the future, though the game would be marketed under another name, each school will continue to maintain all approval rights for its individual trademarks, stadiums, uniforms, mascots, traditions, and other school-specific indicia in the game. EA will continue to be required to develop games that are in compliance with all applicable NCAA rules as per requirements in the EA trademark license agreement."

Exit Theatre Mode

The contract follows news earlier this week that the NCAA will not renew its contract with EA, which expires in June 2014. At the time, EA noted that it will “continue to develop and publish college football games” and that its “relationship with the Collegiate Licensing Company is strong and we are already working on a new game for next generation consoles.”

We’ve reached out to EA for additional information and will update this story with any comment we receive.