says that despite his current spike in popularity, the man is too locked in to his current partnership with Red Bull to make money off of his newfound fame. He’s wrong, and here’s why.

It’s hard to overstate Baumgartner’s Internet fame. Yes, we all know the old Andy Warhol saw, but Baumgartner has momentum right now – he had over 8 million concurrent viewers on Youtube. According to Google Trends, he’s currently registering 2,000,000 searches.

Just as importantly, he’s famous for a reason. In an era of Kardashians and Hiltons, someone who does something actually incredible stands out. The audacity of the jump stunt made it more valuable to Red Bull, and it does the same for Baumgartner himself. His accomplishments are more serious than those of the reality stars and more tangible than those the tech giants. He’s a daredevil and he’s a cowboy, and the Internet clearly loves him for it.

So he might be locked into sponsorship agreements with Red Bull. Celebs have plenty of ways of monetizing fame in the modern era. Baumgartner could easily get his. He can get paid off of book deals, appearances on Dancing With the Stars, even influential social media accounts. If he spends just a year as a hot-ticket speaking deal, which Badenhausen brings up, he can take home some serious pay.

Certain channels might not make sense for Baumgartner right now, but rest assured, plummeting 23 miles from the edge of space has already paid off, and will continue to do so.