Argos launches Google Assistant voice shopping service in the UK

The days of flipping through an Argos catalogue could well and truly be over.

Argos has become the first ever United Kingdom retailer to offer a shopping service using Google Home and Google Assistant, likely in response to increased competition from online commerce sites like Amazon.

Customers can also ask Google to search for products and check stock availability, as well as using the technology to locate a store by saying: "OK Google".

Voice-enabled technology is viewed by many in the retail industry as a more natural and efficient way of facilitating online search and answering customer queries, and the machine learning part of Google's technology is created to get more sophisticated the more it is used and the more data it processes.

If you spot something you like in the Argos catalog, you can now reserve it using the retailer's new voice shop service. For example: "OK Google, ask Argos to find me a new kettle".

John Rogers, CEO at Argos, swooned: "Voice technology has the potential to revolutionise how we shop in the future".

"We predict that the Voice Shop service will be a big hit and we will develop and refine the offer further as we get feedback from our customers". Argos has even sold thousands of devices powered by Amazon's Alexa voice technology, but does not have a voice app on the platform.

The firm says the rise of smart speakers in the United Kingdom is partly behind its decision to introduce voice-based shopping, pointing to an increase of 151% year on year in the number of smart speakers sold by Argos.

Naji El-Arifi, Global Head of Innovation at Salmon commented on why brands and retailers are quickly jumping on the voice commerce bandwagon, why it's so important to launch this technology early and how consumers really feel about voice shopping. "Our own research showed 55 per cent of shoppers said they like purchasing through voice-activated devices and is nearly certainly why Virgin Trains made the leap to voice shopping earlier this year by selling tickets on Alexa". However, it does represent a sea-change in how eCommerce companies should be approaching innovation and communication, and these numbers will surely subside as shopping via Google Home and Amazon Echo becomes easier and smarter.

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