The Good, the Bad, & the Ugly: A Story of Clinical Trial Recruitment

Background: At the root of any successful clinical trial, is a successful recruitment strategy. However, even the best plans can need adjustment and added creativity. I will use a case study example of a real trial that we stretched our options to the sponsor’s financial limits. Discussion will include types of advertising modalities both inside UK and outside UK. Successes and failures will be shared as well as overall lessons learned.