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Webtrends

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We've all been there. You're all set to buy something, credit card in hand, but for one reason or another you never close the deal. Maybe the third time you were asked to enter your credit card number you gave in. Perhaps it was the exorbitant shippi...

Consumers aren't as loyal to loyalty programs as they used to be. Since 2008, the number of consumers who feel that such initiatives don’t offer any real value jumped by 50%, according to a study by Forrester Research. The same study also found that ...

We all know social media is an important tool for brand awareness and customer acquisition -- but how exactly are you supposed to convert random Twitter and Facebook users into real-life customers? Well, that depends. Different brands have different ...

Like any other relationship, the foundation you establish with your client or customer is crucial to how the business relationship will develop over time. It requires taking the time at the start, going the extra mile and paying attention to detail. ...

Engagement is one of the most talked about metrics for ROI. Some argue that the raw number of "Likes", comments and retweets don't mean anything. Instead, they point to a fans' level of investment, loyalty and engagement to determine whether social m...

These days, every thriving retail business needs an ecommerce platform. While consumers flock to major online outlets like Amazon and eBay to get their share of products, smaller stores can benefit from the draw an online storefront can give them. Th...

Ecommerce websites have several inherent qualities -- shallow copy, duplicate content and a large product catalog -- that make it challenging to achieve a high Google ranking. But there are some best practices you can employ, in addition to tradition...

In case you haven't noticed, most of your potential customers have gone mobile. Last June, consumers began spending more time on mobile apps than on the web, according to researcher Flurry. Earlier in the year, Mary Meeker, a partner at Kleiner Perki...

So you have your website set up with all the necessary features, but what about customer feedback? You have to be prepared to field the questions and concerns of your users, and nothing really does that better than a form. In one simple form, you can...

Who's going to win a Grammy on Sunday? Webtrends gives us a sneak preview, using Twitter as its crystal ball. Check out the prognostications in this exclusive infographic created fresh this morning using hot trending data from millions of tweets all ...

So your business has a website -- or you're in need of one for your brand new venture. Web design can be an overwhelming process, so we've spoken to a few web designers who told us what you need to have on your site ... and what you can probably do w...

Bounce rate is the enemy of every website -- it's the percentage of visitors that come to your page and don’t go to any others within the same site. It can be frustrating and costly, especially if you've invested time and money into SEO and paid ads ...

Want to know what the hottest Halloween costumes are this year? Or maybe you're a contrarian, and don't want to be seen in the same costume anyone else is wearing. Or maybe you'd like to know what the most popular candy is this Halloween, 2011. You c...

The Royal Wedding participants have all put away their tiaras, swords and spurs, and now it's time to see who created and received the most social media buzz during the gigantic worldwide celebration. This was undoubtedly a big deal, important enough...

With hours to go until the Royal Wedding, online buzz surrounding the big event has surpassed the chatter that surrounded the Egypt uprising and the Japan earthquake. New stats gathered and analyzed by Webtrends reveal that the world simply can't sto...

Ads on Facebook cost more but got fewer click-throughs in 2010 compared to 2009, and performed about half as well as traditional banner ads, according to a new survey. A study conducted by Webtrends looked at more than 11,000 campaigns on Facebook to...

Webtrends, a company that offers marketers detailed web analytics, has rolled out new measurement capabilities for Facebook, including the ability to view Facebook data alongside data for other channels. Tools like this are useful because Facebook's ...

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Mashable
is a leading source for news, information and resources for the Connected Generation. Mashable reports on the importance of digital innovation and how it empowers and inspires people around the world. Mashable's record 42 million unique visitors worldwide and 21 million social media followers are one of the most influential and engaged online communities. Founded in 2005, Mashable is headquartered in New York City with an office in San Francisco.