Gamescom wants more international visitors

The minds behind European trade show Gamescom want to branch out and make the event even more appealing to international firms.

Gamescom 2011 will be held at Cologne’s Koelnmesse this August and has already received exhibitor registrations from the US, Canada, Korea, the UK, France, Switzerland, Poland and the Netherlands – but the show’s organisers are still not satisfied.

“Our goal is further internationalisation, as well as continuing to develop Gamescom as a larger event and entertainment highlight.”

More than 19,000 industry professionals attended the show last year, with 4,400 media representatives from 49 countries reporting on the event. Nearly 2,000 visitors and 32 exhibitors were from the UK.

Add in the consumers attending on the public days and Gamescom 2010’s attendance grew to 254,000. Kurht claims that giving exhibitors access to the public is crucial to the show’s international appeal.

He said: “The success of Gamescom is based on the conception of an effective business platform for the international games industry with a great public and entertainment part.”

Gamescom 2011 will run from Wednesday, August 17th to Sunday, August 21st.

MCV is the leading trade news and community site for all professionals working within the UK and international video games market. It reaches everyone from store manager to CEO, covering the entire industry. MCV is published by NewBay Media, which specialises in entertainment, leisure and technology markets.