Values that fuel the iPerceptions team

CUSTOMER-CENTRIC

INNOVATIVE

We are forward thinkers and industry leaders. We push boundaries and embrace change.

PASSIONATE

We are self-motivated and creative. We strive to be the best.

COLLABORATIVE

We work together because it makes us better. We celebrate our differences.

INTEGRITY

We are honest, positive and open-minded. We grow, individually and collectively.

+1B

Invitations served

35

Languages

+80

Countries

+1200

TOP BRANDS USE IPERCEPTIONS

From visitor feedback to digital audiences

iPerceptions acquired ad tech company Datacratic in 2016. Datacratic is a leader in audience data solutions that help brands create more effective and targeted digital marketing campaigns. With a team of experts specializing in machine learning, digital advertising and artificial intelligence, Datacratic helps you engage with the right person at the right time, with the right message to improve campaign and conversion results.

Technology Partners

Technology Partners

History

2000 - iperceptions is founded.

2002 - iperceptions released the first Voice of the Customer (VoC) industry standards for hospitality and automotive brands.

2008 - iperceptions developed 4Q with Avinash Kaushik, digital marketing evangelist for Google and bestselling web analytics author. 4Q is a permission based survey solution that leverages the 4 most important survey questions. Today, 4Q is part of the iperceptions Enterprise platform.

2011 - iperceptions launched the first random sampling Voice of the Customer solution for mobile websites.

2012 - iperceptions became a private company when it received funding from XPND Capital, a growth capital fund run by Alexandre Taillefer.

2014 - iperceptions launched its Audience Recognition technology that recognizes user intentions in real-time. Today, this technology is available through Datacratic.

2015 - iperceptions launched its Experience Optimization Solution that provides usability and optimization teams with insights that help enhance the customer experience.