How much is too much when it comes to keywords on a page?

We've all heard about keyword stuffing, but really how much is too much? And say you have a multi-word keyword you want to use, but maybe other versions of that keyword include the same word, like Running Shoes & Fitness Shoes? Well would Shoes be considered as a keyword stuffing candidate if you have both words on a page 15 times? Since Shoes would be listed 30? What is the best practice here, and what if you can't use other words to describe your products due to a special niche or limited vocabulary usage.

2 Responses

There is no number for keword repetition or percentage of keyword density. The overall suggestion and idea is that it doesn't really matter as long as it sounds, looks and read naturally. However, there is recommendation of having keyphrase at least 5. times - in url, in page title, in meta description, in h1 tag, in first paragraph of text, in alt tag of image (if applicable)