Video Of Not-Quite Kesha Lip-Syncing 'Your Love Is My Drug' With Group Of Veterans Is Going Viral

What in the...?

This video of Mat Best, his merry crew from Article 15 Clothing, and (a lookalike) Kesha is poised to go viral. Shared just a few minutes ago at the time of this writing, the video has already gotten 10,000 views and over a thousand shares.

Best, a former Army Ranger, is known for his military-oriented humor videos on his YouTube channel. He is also the president of Article 15 Clothing, a veteran-owned business. He also has a formidable beard.