Mercedes-Benz UK has created a social media first by using Twitter to allow viewers to select the ending of the recently launched TVC. Check out this video that shows the promotional trailer for the campaign. The ads, created by Abbott Mead Vickers BBDO, and aired during the X Factor, saw viewers drive the action of a [...]

Here is another pretty cool campaign from AXA in Belgium on the back of some great recent work. It’s what they are calling an iMmercial, which makes no sense, but sounds fantastic, creating an interactive experience from a live TV ad using QR codes and your iPhone. When you scan the QR code during the TV [...]

I thought it might be nice to start the week with something a little different, so here is the Old Spice behind the scenes video that was released last week, giving just a little insight into the Old Spice world while reminding us that there is still some cool stuff on the way. That’s a pretty cool [...]

The Volkswagen Super Bowl spots, featuring the Beetle and the Passat, have gathered significant buzz from the TVC’s. The digital angle is via it’s offical YouTube page, capturing viewers looking for the ads and giving them more, the VW Academy. The idea of the academy is to push viewers to see how the VW stacks [...]

So the Super Bowl came and went for another year and even if your team didn’t win, you may have at least found some enjoyment in the commercials. Commanding the most expensive prices of all airtime, great creative minds are put to work to come up with some of the best 15, 30 and 60 [...]

There are two or three Bing commercials out at the moment, for Microsoft’s new decision engine, the first one is so bad I won’t post it here, but this one kinda made me smile. Note, I’m on day 4 of my one week trial of Bing and if nothing else, I’m really enjoying opening up [...]

Tonight my agency, IdeaWorks, was featured on The Gruen Transfer Tv show in the hugely sort after “Pitch” section where two competing agencies are given the weirdest of weird briefs, with about $500 spending money to create a 60 second ad. Most agencies produce cheap, quirky little ads for a laugh and you can check them all out [...]

Axe launched a new campaign website called ”The Fixer Show”. Its based on a talkshow which promises to fix everthing in your life with a funny presenter and hot brazilian girls. The TVC, yet another excellent production by Mekanism, has great viral potential in its own right. Actually I prefer the TVC (especially long version) [...]

Comcast?s Dream Big Campaign, the new advertising campaign called ??Dream Big (Sing-a-Long)?? has great art direction and a brilliant idea at its core, with all illustrations prepared by ??This way up?? and the directors Smith & Foulkes have done an amazing job. It?s an integrated marketing campaign which includes a number of TV spots and an amazing website. The goal of [...]

Hyundai will debut five new 30-second spots during the Super Bowl – featuring the Genesis Sedan & Genesis Coupe. The campaign includes a slick online component at www.EditYourOwn.com which allows visitors to create their own version of a Genesis Coupe ad called ?Epic Lap???, to be shared with friends and posted to social networking sites. Possibly one of the [...]

New Lexus commercial continues the ?behind every detail, there?s a detail??? marketing campaign and for its ES vehicle features the work of Bryan Berg, a Guinness World Record holder for card stacking. The spot uses Berg?s incredible card stacking abilities to show how the new ES engine eliminates even the tiniest vibrations. You can find [...]

The Samsung Series 8 Campaign “design that performs” website is clean, sleek & progressively high-end with it’s classy delivery of content through a (slightly) unique style of navigation allowing you to match angles of the TV together to reveal video experiences of the new Samsung Series 8 LCD TV. Although not an amazing website, it’s a classy one [...]

In this new campaign from WWF, Draft FCB, Toronto highlight the importance of making change at the highest level. WWF explains to consumers that with their support they work with government and industry to get to the core root of the issue. Because after all, an energy efficient light bulb can only be as efficient [...]

Bartle Bogle Hegarty London published a new TV spot for Audi’s SUV, Q5. Its not a typical stylish car advertisement like Audi’s old TV spots, this one is more imaginative, with mixed cell and 3d animation brilliantly interlinked to create a stunning new (catchy) ad. To view the full credit list click here.

Heineken is a pretty good beer, but I think this ad is even better and probably one of the best they’ve ever made (certainly the best over the last few years). They have taken the epitome of any well-to-do woman’s house and hijacked it into a mans greatest triumph! I couldn’t find a related website for this exact [...]

Well, after a week customising the blog interface and a few little widgets on wordpress we are up and running! What’s up and running you say? It’s going to be a great new blog covering everything digital, interactive & online from around the world. Ok, plus a few tv ads and random cool stuff because we know you love that [...]