Further Reading

Company also commits to updating flagship phones for two years after release.

Most prominently, HTC Advantage will offer a free, one-time replacement for new buyers who crack their screens during the first six months of ownership. You can send your phone to HTC using a prepaid shipping label and get it back within 8-10 days, or you can get a replacement phone for $29 before you send the damaged one in for repair. Given how frequently you see people trying to use phones with busted screens, this deal will probably appeal to at least some new buyers.

The bad thing is that HTC Advantage only applies to people who bought their HTC One, One Max, or One Mini after today—if you bought your phone five months ago and crack the screen tomorrow, you're not going to get any help from HTC.

Other components of the HTC Advantage program include a commitment to Android updates to provide flagship phones for two years after they release, which the company promised last week in its reddit AMA session. It will also give new buyers 25GB to 50GB of free Google Drive space with the purchase of a new phone. While these benefits currently only apply to the HTC One, One Max, and One Mini, it's a pretty sure bet that they will extend to HTC's new flagship as well.

Andrew Cunningham / Andrew has a B.A. in Classics from Kenyon College and has over five years of experience in IT. His work has appeared on Charge Shot!!! and AnandTech, and he records a weekly book podcast called Overdue.