Studies

E-Commerce

This study provides information on the development of shopping on the Internet from the customer’s perspective. To what extent are Czech citizens satisfied with shopping on the Internet and what bothers them the most? How are their requirements and demands changing? What shopping strategies do Czechs use when shopping in e-shops and how have these strategies and approaches changed over the years? How are the positions and perception of different e-shops changing from the customer’s perspective? You can find the answers to these questions, and much more on the growing market of Internet shops, in this E-commerce study.

News servers

This study on news servers focuses on Internet users’ news monitoring, both online and offline. It compares the consumption of news from television, newspapers, radio, Internet and mobile devices, explores different news sources and sections and provides comprehensive information on news servers. Where do people watch the news? On which media and media types? Which news sites do people know and how often do they visit them? How do they evaluate various news servers and what attributes do they ascribe to them? The basic study can be supplemented by additional characteristicss, e.g. Year-on-year comparison, News on social networks, Mobile applications and mobile news, Regional news and Payments for news content.

Mobile devices and applications

Nielsen Admosphere monitors trends in the use of mobile devices, and their function in various areas of life. How many Internet users own a smartphone, tablet or a reader? What operating systems do people use? How do the different platforms meet their needs? Do people download applications and do they pay for them? Which applications do they use and where? Answers to these and many other questions can be found in this specially focused study.

E-books

This study focuses on the reading of electronic books on a variety of devices, the ownership of such devices and of electronic books themselves. It also monitors the reading behaviour of the Internet population, the attitude of readers towards electronic and printed books, together with the most important motivators and barriers to the development of e-reading habits.

Discount servers

Use of discount servers is still popular and forms a considerable part of Internet commerce. This study focuses on internet users’ knowledge and use of discount servers and discount aggregators. It provides information on the number of purchases and the amounts spent, as well as the purchasing behaviour of customers, strategies for the selection of discount servers, customer satisfaction, the preferred categories of goods or services, and much additional interesting information.

Social networks and community webs

This study maps the behaviour of the Czech population on social networks, including number of profiles, awareness of and visits to different community webs. The study also focuses on the use of social networks to spread brand awareness and product awareness. Is Facebook still so „in“, or are people abandoning it? How do Czech users perceive advertising on social networks? What do people on social networks want from companies? Answers to these questions and much more on the development of the phenomenon of social networks are to be found in the Community webs study.

Video and the Internet

This study provides information on the consumption of audio-visual content on the Internet. It identifies the awareness and audience of different servers, use of sources of audio-visual content, viewer’s preferences, willingness to pay for audio-visual content etc. Where, when and what videos, movies or shows do people watch on the Internet? What actions do they undertake related to videos on the web? What do they like or dislike? What is the position of television archives and online broadcasting compared to video servers?