Erin Fetherston

An Erin Fetherston collection can sometimes call to mind Henrik Ibsen's classic play A Doll's House. You can imagine a modern-day Nora Helmer (the drama's protagonist) making social calls, attending parties, or nibbling on macaroons in one of the designer's ultra-feminine dresses. Fetherston has been building her lower-priced ERIN line for nearly a year now; the collection is sold at Neiman Marcus and Saks stores around the country. In keeping with the look of the label that she's established thus far, pre-fall sticks to a color palette of blush pink, cream, and black with pops of aqua and carnation and features chiffon pleating, draping, and lace. It's heavy on embellishments like bugle-beaded "Art Deco roses," ornamental necklines, and Lurex micro fringe, too. With prices averaging $350, it's plain to see why girly girls are flocking to ERIN's soft, subtle designs. But Fetherston isn't content to stay put: She experimented with knitwear for the first time here on a tunic-length cardigan with tiny bow buttons, and promised there's more where that came from for Fall.