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Month: November 2013

You can never accuse the Swedish company of a lack of imagination when it comes to TV ads for their trucks. Swedish automotive and truck manufacturers (we say ‘Swedish’ because we’d like to include the other one, Saab) have always relied on some flair and just a little bit of sex appeal to sell their vehicles.

In fact director Tony Scott (brother of Ridley) cut his teeth filming TV commercials before getting the Top Gun director gig, and looking at this ad he made for Saab you can see how it might have helped him get the job…