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Mark Penn/Andrew Stein: Back to the Center, Democrats: Penn was
Hillary Clinton's "senior adviser" for her 2008 campaign, which he
did more than anyone to destruct and disgrace. Stein was Manhattan
Borough president back in the 1990s. Neither figure has any import
even among the Clinton faction of the Democratic Party, so it may
be unnecessary even to bother with their half-hearted efforts to
herd the Democratic Party back toward the "center" -- there must be
others who are other who can articulate such views more coherently,
but their raw instincts are little different. The one thing they
all have in common is a visceral hatred for the left, although in
particulars it could take any form that seems convenient. For Penn
and Stein, this is built on selective memory:

The path back to power for the Democratic Party today, as it was in
the 1990s, is unquestionably to move to the center and reject the
siren calls of the left, whose policies and ideas have weakened the
party.

In the early 1990s, the Democrats relied on identity politics,
promoted equality of outcomes instead of equality of opportunity
and looked to find a government solution for every problem. After
years of leftward drift by the Democrats culminated in Republican
control of the House under Speaker Newt Gingrich, President Bill
Clinton moved the party back to the center in 1995 by supporting
a balanced budget, welfare reform, a crime bill that called for
providing 100,000 new police officers and a step-by-step approach
to broadening health care. Mr. Clinton won a resounding re-election
victory in 1996 and Democrats were back.

In 1996 Clinton's "resounding re-election" came with 49.2% of
the vote, leaving Gingrich and the Republicans in complete control
of Congress -- "back" only if your entire conception of the Party
was Clinton himself. The only bills Clinton was able to pass during
his second term were ones the Republicans calculated would hurt and
disillusion the Democratic Party base -- "welfare reform," repeal
of Glass-Steagall, a capital gains tax cut, a bill which declared
"regime change" in Iraq to be US policy. But in wasn't "leftward
drift" that cost the Democrats control of Congress in 1994: it was
Clinton's "triangulation" (his efforts to win over business support
by attacking the party base, especially unions), as exemplified in
his decision to prioritize NAFTA over health care, and to forsake
traditional Democratic health care proposals in favor of a system
that catered an increasingly predatory health care industry.

Still, if Clinton's second term was such a golden age for the
Democratic Party, how come they lost two elections to Bush, with
the Republicans maintaining control of Congress up to 2006 -- when
wild-eyed Howard Dean took control of the DNC? And while Obama won
decisively in 2008 with his promise of change (and less soundly in
2012 running on "no change"), it's quite a stretch to blame Hillary
Clinton's epic collapse in 2016 on the party's "leftward drift."
While Republicans have made huge gains since 2010, you have to ask
whether this was abetted by fear of the Democratic left or disgust
over the corruption and ineptness of Democratic centrists. One hint:
Trump's nickname for Clinton was "Crooked Hillary."

Penn and Stein are not just deluded about history, they've come
up with some peculiar ideas about what a "winning strategy" for the
Democrats might entail. For instance, they think Democrats can win
back the working class through a combination of Trumpian prejudices
and "moderate" trade and immigration policies:

Central to the Democrats' diminishment has been their loss of support
among working-class voters, who feel abandoned by the party's shift
away from moderate positions on trade and immigration, from backing
police and tough anti-crime measures, from trying to restore
manufacturing jobs. . . .

On trade, Democrats should recognize that they can no longer
simultaneously try to be the free-trade party and speak for the
working class. They need to support fair trade and oppose
manufacturing plants' moving jobs overseas, by imposing new taxes
on such transfers while allowing repatriation of foreign profits.

Penn and Stein never mention Clinton's signature NAFTA treaty,
which was a direct attack on the working class, and the cause of
a massive wave of Mexican emigration -- the other major source of
immigrants (poor ones, anyway) has been US wars and US-sponsored
dictators around the world. The single most important reason
Democrats lost so much of the working class was their failure to
protect and support unions -- they were just too busy chasing
business donors. Republicans took advantage of that lapse by
playing to white prejudices -- their only option, because they
don't have any economic answers (but neither do the "centrist"
Democrats, despite empty cant like "fair trade").

The reason this op-ed has generated any interest at all is
that it raises a real question, obscures another, and is stupid
enough it begs you to argue the opposite.

The real question actually has three parts: is the assumption
that American politics is laid out on a left-right axis true; if
so, is it true that the center has shifted right in recent years;
and if so, can the Democrats gain voter share by moving right to
recapture that center? "Centrism" depends on all three being true,
but there are many problems with each. Many people don't think in
terms of left-right (e.g., they consider other terms like integrity,
or they focus on non-economic issues). The statistical center has
moved different directions on different issues. And both parties
obfuscate (rather than change) unpopular positions. But also 30-50%
of eligible voters don't vote, so they defy categorization. If you're
on the left, you probably think that's because mainstream Democrats
haven't given many people credible reasons to vote. That's unproven,
but one data point is that Sanders has consistently polled better
against Trump than Clinton did. That argues against Penn and Stein.

The obscured question is whether actual Democrats have done better
when they moved to the center. Clinton's 1992 campaign was distinctly
populist, and Obama seemed to embrace progressive liberalism in 2008.
Both moved sharply center/right after those elections, and both lost
Congress after two years. Even though both were re-elected, neither
regained Congress, and neither managed to get a successor elected.
Both oversaw periods with reasonable economic growth which accrued
almost exclusively to the very rich, resulting in greater inequality.
Both saw (and contributed to) the decline of the public sector, and
the deterioration of the safety net -- as a result, average Americans
(by definition, the "center" of the electorate) saw their relative
welfare decline, their risks increase, and their children's futures
diminish. You might argue that median welfare declined less under
Clinton and Obama than it did under the Bushes, but in absolute terms
the only upward indicator "centrist" Democrats can point to is the
personal wealth of the dealmakers at the top. As the quotes above
make clear, Penn and Stein do their best to obfuscate this legacy.

The opposite argument -- that Democrats are more likely to win when
they move left -- actually has quite a bit of historical support. Both
Clinton (in 1992) and Obama (in 2008) ran successful campaigns that
promised much more than they delivered or even attempted when they
entered office. The Democrats' best election of the last 25 years
was in 2006 (actually before the recession in 2008), when the DNC
was run by Howard Dean, the self-described champion "of the democratic
wing of the Democratic Party." And again, all available evidence shows
that Sanders would have fared better than Clinton against Trump.

Would be "centrists" have trouble grasping this because they fail
to understand how the current political dynamic destroys any ground
the "centrists" try to claim. This is because the two parties are very
different in goals and methods. The Republicans were taken over by a
faction which relentlessly and insatiably pushes everything to the
right, in large part by never conceding anything important to the
other side. This doesn't preclude compromise deals, but they always
exact a high price from the Democratic Party base, and as such lead
those voters to become disenchanted with the Party leadership. They
can do this because their policies are compatible with the beliefs
of their donors -- to increase corporate power over everyday life,
making the rich richer, and punishing whoever stands in their way.

One could imagine a similar dynamic on the left, but as politicians
became ever more dependent on donors there has never been a comparable
funding option for the left. Instead, what's happened is that "centrist"
Democrats have filled the breech, banking the votes of the base while
cutting deals with their favored donors -- sometimes incredibly bad
deals, like NAFTA and the repeal of Glass-Steagall. In this dynamic,
rich donors naturally pressure Democrats to settle with Republicans,
yet in the end they wind up backing the Republicans because they can't
resist the promise of getting more and more power and wealth. So in
this dynamic, the "centrists" screw themselves two ways: they betray
their base voters, and they never really get the business support they
bargained for. And after repeated failures, it starts to get obvious
that they really have nothing to offer. (Hence Penn and Stein wind up
pushing "fair trade" and "trying to restore manufacturing jobs.")

There are a few more angles to all of this -- e.g., Democrats hurt
themselves enormously when they jump into foreign wars -- but this is
the basic dynamic. Penn and Stein don't begin to understand it. For
another view on the piece, and some background on who these jokers are,
see:
Alex Pareene: Mark Penn's Bad Column Also Makes No Goddamn Sense.

Nicholas Lemann offers a sympathetic portrait of the Clintons in
his New York Review of Books piece,
What Happened to Clintonism? (mostly behind their paywall),
based on four recent books: Daryl A Carter: Brother Bill: President
Clinton and the Politics of Race and Class; Michael Tomasky:
Bill Clinton; William H Chafe: Hillary and Bill: The
Clintons and the Politics of the Personal; and Joe Conason:
Man of the World: The Further Endeavors of Bill Clinton.
He does manage to make Clinton seem less sinister than he appears
now. To some extent the "political winds" in the early 1990s were
blowing in a way that favored someone like Clinton (or Gore), so
to some extent he just happened to be in the right place at the
right time. (This is not the same thing as popularity within the
party. I remain convinced that Jesse Jackson would have won most
primaries in 1992 had he run, but I doubt he would have won, and
the Party kingmakers were desperate for someone who could win.)
And after twelve years of Reagan and Bush, Clinton's centrism
still had an aura of plausibility: indeed, if he had a free hand
he might have expanded and strengthened the safety net, rolling
back the decline of the middle class, while still pursuing his
pro-business initiatives. The Republicans deserve much credit (or
blame) for wrecking his dream programs, but he shares blame for
echoing and legitimizing their concerns and compromising with
their schemes.

Conason's book covers the post-presidential years, mostly Clinton's
unique combination of vanity and altruism embodied in his Foundation,
probably without examining too closely how much money stuck to his
fingers on its way from Davos-class donors to the world's needy. It
isn't surprising that someone who worked so hard to help his wealthy
benefactors make even more should aspire to be one with them, but
such upward mobility has neither sharpened his political instincts
nor his human empathies -- which in 2016 turned into a liability for
Hillary, whose own political ambitions made his philanthropy look
more like some kind of political slush fund. Had the Clintons just
quietly receded into their newfound wealth few people would have
cared much, but having grown wealthy from being president and making
their supporters billions of dollars, running again just made them
look greedy, and pretending they were running for us just added the
insult of hypocrisy.

That Hillary Clinton ultimately lost the election to Donald Trump,
and largely because she was the one perceived to be "crooked," is much
more than ironic. Given Trump's history and personality, it should have
been easy to depict him as greedy and egotistical -- a man who had spent
every waking moment of the last fifty years pursuing fame and fortune,
one who could hardly be expected to change his stripes the moment he
nominally became a public servant. Even looking back it's not clear
why Clinton's campaign failed to drive that point home -- it's not so
much that they didn't try as didn't manage to be convincing. And while
there are many possible reasons for this, the big one was that they
spent so much of the campaign being defensive, reeling from the constant
barrage of email and foundation scandals.

On the other hand, the Republicans seem to have figured out a very
effective way to drive home their "crooked Hillary" meme: social media.
Probably the most convincing (and disturbing) piece I've read to date
on the campaign is Sue Halpern's
How He Used Facebook to Win. The important thing about social media
advertising is the degree to which ads can be targeted, so that Trump's
people could deliver very precise messages meant to push different user
buttons. This, of course, builds on a strategy Republicans have depended
on for years now: cultivating single-user voters and stoking their fears
to rally them against the Democrats. (Crime comes and goes, but guns and
abortion have been especially reliable issues.) There is, of course, a
risk in doing this too publicly: it generates a backlash. But highly
targeted social media advertising limits unintended visibility, while
providing a multiplier effect as fans forward their favored memes to
their friends and followers. Here's a sample from the article:

In the early phase of the primaries, Parscale launched Trump's digital
operation by buying $2 million in Facebook ads -- his entire budget at
the time. He then uploaded all known Trump supporters into the Facebook
advertising platform and, using a Facebook tool called Custom Audiences
from Customer Lists, matched actual supporters with their virtual
doppelgangers and then, using another Facebook tool, parsed them by
race, ethnicity, gender, location, and other identities and affinities.
From there he used Facebook's Lookalike Audiences tool to find people
with interests and qualities similar to those of his original cohort
and developed ads based on those characteristics, which he tested
using Facebook's Brand Lift surveys. He was just getting started.
Eventually, Parscale's shop was reportedly spending $70 million a
month on digital advertising, most of it on Facebook. (Facebook and
other online venues also netted Trump at least $250 million in
donations.)

While it may not have created individual messages for every voter,
the Trump campaign used Facebook's vast reach, relatively low cost,
and rapid turnaround to test tens of thousands and sometimes hundreds
of thousands of different campaign ads. According to Issie Lapowsky
of Wired, speaking with Gary Coby, director of advertising at
the Republican National Committee and a member of Trump's digital team:

On any given day . . . the campaign was running 40,000 to 50,000 variants
of its ads, testing how they performed in different formats, with subtitles
and without, and static versus video, among other small differences. On the
day of the third presidential debate in October, the team ran 175,000
variations. Coby calls this approach "A/B testing on steroids."

And this was just Facebook. The campaign also placed ads on other
social media, including Twitter and Snapchat, and ran sponsored content
on Politico. According to one estimate by a campaign insider, the Trump
team spent "in the high eight figures just on persuasion." . . .

There were other digital innovations as well. On election day, for
example, the Trump campaign bought all the ad space on YouTube and ran
a series of five thirty-second videos, each hosted by a different Trump
surrogate representing a particular segment of the Trump base. We
"learned that putting Mr. Trump on persuasion ads was a bad idea,"
Cambridge Analytica's Oczkowski said in April at a meeting of the
Association for Data-Driven Marketing and Advertising in Melbourne,
Australia. Instead, there was Ivanka Trump, representing mothers and
business women; Willie Robertson, the star of the television show
Duck Dynasty, to appeal to southerners and hunters; Milwaukee
sheriff David Clarke, representing law and order and diversity (he
is African-American); the former Navy Seal Marcus Luttrell to appeal
to veterans and their families; and Ultimate Fighting Championship
president Dana White, a tough, aggressive guy's guy.

"There was no targeting," Oczkowski explained. "Every single American
who [went] to YouTube that day [saw these ads]." And, he continued, once
viewers watched one of the thirty-second videos to the end, they landed
on a screen with a polling place locator. "We had tens of millions of
people view the videos and hundreds of thousands of people use the 'find
your polling place' locator. When you're talking about winning by thousands
of votes, this stuff matters," Oczkowski said.

Parscale's strategy of using Facebook's "dark posts" also turned out
to matter, enabling the Trump campaign to attack Clinton with targeted
negative ads that flew below the public radar.

Nor was Trump's digital advertising limited to pushing buttons to
get potential supporters to come out and vote for him. It was also
directed at undermining Hillary Clinton's support by turning potential
voters for her off:

"We have three major voter suppression operations under way," a senior
campaign official told Bloomberg's Green and Issenberg. One targeted
idealistic white liberals -- primarily Bernie Sanders's supporters;
another was aimed at young women -- hence the procession of women who
claimed to have been sexually assaulted by Bill Clinton and harassed
by the candidate herself; and a third went after African-Americans in
urban centers where Democrats traditionally have had high voter turnout.
One dark post featured a South Park-like animation narrated by Hillary
Clinton, using her 1996 remarks about President Bill Clinton's anti-crime
initiative in which she called certain young black men "super predators"
who had to be brought "to heel."

"We've modeled this," the unnamed senior campaign official told Green
and Issenberg. "It will dramatically affect her ability to turn these
people out." And it did. Democratic turnout in battleground states was
weak, which was crucial to Trump's victory. Tallying it up three days
after the election, David Plouffe, Obama's 2008 campaign manager, noted:

In Detroit, Mrs. Clinton received roughly 70,000 votes fewer than Mr.
Obama did in 2012; she lost Michigan by just 12,000 votes. In Milwaukee
County in Wisconsin, she received roughly 40,000 votes fewer than Mr.
Obama did, and she lost the state by just 27,000. In Cuyahoga County,
Ohio, turnout in majority African-American precincts was down 11 percent
from four years ago.

Some of these approaches had been worked by Obama's campaign in 2008
and 2012, especially in terms of micro-targeted get-out-the-vote efforts.
But there's an essential asymmetry between Republican and Democratic
agendas and strategies: Democrats at least try to present a coherent
program that offers tangible benefits to voters (even though they,
especially recently, have a poor track record of delivering on their
promises, nearly every popular benefit ever dates back to Democrats).
Republicans, on the other hand, favor intrinsically unpopular policies
of increasing the power and wealth of a tiny coterie of elites, so
they have few options other than to dissemble and misdirect -- indeed,
what seems to work best for them is driving voters into blind rage.
The article quotes Laura Quinn, explaining: "Trump didn't have a lot
of 'Here is my agenda, here is my narrative, I have to persuade people
of it,' . . . The Trump world was more like, 'Let's say a lot of
different things, they don't even necessarily need to be coherent,
and observe, through the wonderful new platforms that allow you to
observe how people respond and observe what works, and whatever
squirrel everyone chases, that's going to become out narrative,
our agenda, our message.'"

It's tempting to blame all this -- literally the undermining of
democracy by special interests spreading unchecked misinformation --
on social media. Indeed, the business model of paying for social
media through advertising is quickly becoming as annoying and as
distorting as the same model has long been in broadcast media.
(Print advertising is somewhat less so because it's easier to pass
over -- for that same reason, it is often more informative and less
manipulative.) I have an even lower view of advertising, not just
because that industry has been the source of such all pervasive
techniques as message framing, focus groups, polling, targeting,
but because the whole industry is built on the notion that truth
is maleable to whatever special interests want it to be. As more
and more money is put into the process of manipulating public
opinion, actual policies become afterthoughts, not something we
agree on because we want or need them, but perks for the political
parties most skilled at provoking or stroking our psyches.

Hillary Clinton was unable to defend us from these machinations,
partly because her naive faith in the establishment, garnered by
living so many years in its bubble, didn't prepare her for such a
dirty campaign, and partly because she was so complicit in so many
failures of that establishment that she wound up bearing more than
her share of the blame -- she even managed to make Donald Trump
look like an outsider, an insurgent, a vanquisher (all ridiculous
views if you give them a bit of thought). The silver lining in the
election is that it frees us from the notion that all is fine and
nothing has to change. Had she won, we'd still be struggling with
that notion, and the Republicans would still look like a possible
way out -- even though they have nothing to offer but worse. Finally,
the Democrats can cast off the worst of their legacy (Mark Penn and
Andrew Stein, for starters). The center is no longer an option: it's
too late, and offers too little.