Thursday, May 17, 2012

How do you measure success in the mobile App space?

MoDev recently hosted a great MeetUp in Arlington, VA featuring a couple of App premiers by local entrepreneurs. I was treated to really cool presentations even though the room was steamy because of no AC!William Lee Mapp, founder of Snapperific, presented their photo printing App (still in Beta) and explained in great detail how they had used mobile analytics to monitor their beta testers usage of the app to determine what worked and what didn’t. The result ended up being shedding a lot of functionality that wasn’t being used as well as changing the interface to a more intuitive solution. This greatly enhanced their deal-flow and engagement through the App. While talking to users is important, being able to see in real time where they get stuck, through mobile analytics, proved critical.Innovate, measure, iterate....