Monthly Archives: March 2015

Mitch Meyerson says, “When it comes to Facebook, some people talk about metrics, such as the perfect time to post, the perfect length of a post, or the perfect way to post a link. But none of that matters as much as posting content that your audience cares about. Yes, there are strategies that work better […]

Kurt Wagner says, “Your Twitter profile may soon include a new decoration: Advertising. Twitter is bringing promoted tweets, the app’s signature ad unit, to people’s profile pages as part of a new test. That means when you visit the page of another user, you may find a targeted Twitter ad waiting for you a few tweets […]

Eugene Dediu says, “After your website visitors arrive at your online shopping cart, it’s simply a shame if your cart then fails you by not helping you achieve the conversion. Depending on what type of business you have, “conversion” can mean different things. For e-commerce websites, the main goal is a sale. Some websites are built […]

Zapable was launched yesterday by Andrew Fox and his brother Chris Fox. It’s the latest, and arguably the best, app builder software available to marketers. It builds a wide range of apps that can be used for many marketing purposes, but one opportunity that shouldn’t be overlooked is building apps for local merchants. These merchants, […]

Martin Beck says, “Social media management software company Sprinklr has raised $46 million in venture capital funding at a valuation $1 billion, the company said today. Sprinklr will use the capital to continue expanding into “adjacent product markets and geographies” according to a Sprinklr release. The 5-year-old company, which has now raised a total of $123.5 […]

Chow says, “In this Driving with John Chow video, I show you my top two Internet marketing tips for the beginner Internet marketer. Do these two tips correctly, and you’ll be ahead of 90% of the affiliate marketers out there. You Must Own The Customer Most new affiliate marketers getting into the business do what […]

Cecille says, “Don’t let the title fool you. Yes this is about monetizing your mobile site (or your mobile app, if you have one), but these mobile app affiliate programs are not only for mobile sites. You can monetize any site with them, as long as the mobile app is within your niche. Entrepreneur.com wrote in […]

Michael Yamnitsky says, “As companies get serious about digital transformation, we see investments shifting toward extensible software platforms used to build and manage a differentiated customer experience. My colleague John McCarthy has an excellent slide describing what’s happening: Before, tech management spent most of its time and budget managing a set of monolithic enterprise applications and databases. […]