"We have eight more years of a guaranteed labor situation" Murphy explains.

Receptions on the field are always important, but this day in age reception in the stands is just as important.

That is why the Packers have invested in more than 20 hubs around the bowl to improve cell phone service.

"For us we really focused the last 2 or 3 years on the fan experience" Murphy says.

That includes the major overhaul of the south end zone, bringing capacity to 80,750.

The additional seats will produce the same revenue as adding another game to the schedule.

"I think it will be a nice addition to the community" Murphy says.

The Packers will have even more revenue rolling in soon, when the new Cabela's opens.

The team owns the property, and essentially acts as the landlord.

This is the first step in creating a Titletown experience the stretches beyond the stadium.

The sporting goods store officially opens July 25th.

As Murphy looks to the future he sees some bumps in the road.

"I think a big issue facing the league is health and safety issues. We have lawsuits from a number of former players that we're all concerned about" he says. "Another big issue is in some ways we are our own worst enemy. The at home TV experience is so good that the concern is why should I fight traffic and crowds. i can sit at home, watch every game".

However, the concerns will not stop the team from growing.

In fact, an atrium overhaul is already in the works moving the Hall of Fame, Curly's Pub and doubling the size of the Pro Shop.

"I do not know how much better you could get it, if really don't know how much better you could get it" says Longsine.

A portion of Local 5's interview is attached to this web story. For the second part of that web story, please click here.