Well, I am disappointed, but I suppose not surprised. From a marketing perspective, I was pretty sure that Nvidia's newest entry would probably be luke warm, based on the idiotic hush hush PR campaign that they had been pushing... Being a die hard Nvidia guy for the past 9 or 10 years, I was hoping that Nvidia would pull a rabbit out of their hat. However, the heat and noise is a deal breaker since the performance gains are not worth it. I held out for the PAX unveiling... but It's going to be an XFX 5870 for me. I'm sure I'll be criticized for saying this.... and I hate to... but this is more of a marketing win for AMD/ATI and a blow for Nvidia.