The protagonist of the project is "Ciao", the famous mascot of the World Cup Italy '90, an icon referring to memories and images of the legendary '90s, years when there were still signs of economic growth, years of technological evolution in which the initiative was still able to make the difference.

The mascot is inserted into the road sign of work in progress: the new symbol resulting sends a message with several facets. Certainly the first sensation is the end of an era remembered by many as positive and optimistic, but through a second reading this character of the past seems to incite our generation to move and give its own contribution, a bit 'as if to say: "Enough talk, let's start to do".

Is not a coincidence that the intervention was conducted mainly on the signs of work being placed in the areas of construction sites of Expo 2015, a unique opportunity to regain confidence and credibility in the world although, to date, this opportunity is not yet It has been exploited in an appropriate manner.