It’s quite an exciting time to be a woman, I can tell you. Feminism might not have quite finished its work yet – there are still niggly little things such as unequal pay and female genital mutilation, and, unbelievably, abortion remains an actual issue in the US elections in 2016. But never has it been easier for a woman to feel empowered. Indeed, a woman would now struggle to fail to feel empowered every minute of her day, going by the current definition of the word; pretty much everything a woman does – from eating breakfast to being online – has been described as a means to empower her. What girl power was to the 90s, empowerment has become to the 2010s: a catch-all and therefore empty word denoting a watered-down feminism, one beloved of bubbly celebrities and canny advertisers alike.

In this episode, founder of organic personal care brand Seed Phytonutrients discusses the viability of a hybrid DTC and wholesale strategy in a market that has shifted distribution channels in response to increasing consumer demand for sustainable and natural beauty options

The head of Turo's U.K. team tells PSFK how the platform is poised to fundamentally shift the nature of car ownership, enabling a service it describes as the Airbnb of car-sharing and letting car owners make money on their vehicle's idle time

The brand leading the next generation of tech x beauty experiences just debuted its Color&Co virtual consultation platform, enabling on-demand personalized hair color advice as well as custom formula blends shipped to home to level up the box customer experience

CEO Zac Brandenberg explains how the online wine marketplace took on an entrenched category, realizing the opportunity to apply the convenience of ecommerce and popularity of DTC brands to the wine space

Aiming to democratize retailing, Storr is an online marketplace where anyone can build their own outlet, encouraging friends and followers to shop their curated wares from startup and big-name brands instead of going to Amazon