Recent Projects and Article Samples

Profit generating ads:

Corona tools: I assist with ad campaigns for Corona’s gardening and landscaping tools, including pruning shears, loppers and rakes.

Bellota tools: This company, originally started in Spain, has recently started marketing their product in the U.S. I assist with marketing campaigns for their new and existing tile award winning tile cutters.

Profiles to promote virtual schools in Michigan:

Issue Media Group: worked with educators and administrators to write articles that promote the benefits of virtual education for secondary school students in Michigan. Here are three such articles:

Website revamping:

Sometimes companies spend a lot of time with the technical aspects of getting a website up and running without thinking of how they can deliver a sound message that will garner leads. I can work with designers and marketers to revamp websites to encourage more leads and conversions. I’ve done such work for companies including Freelance Design of Maryland LLC, Emerson Produce and Greenhouse and GardenScribe.

Blog posts for lead generation:

Wrote blog posts for numerous companies to attract and engage customers. I also offer a service to teach others about how to come up with ideas for blog posts and how to make their posts attractive to search engines via SEO.

North Country Gardening with Wildflowers, by Neil Moran

White Papers for Dummies, by Gordon Graham

Favorite tool of the month

Why you need a white paper and a really cool infographic

Do you have a big ticket item to sell or want to introduce a new product to the market? Or perhaps you have an item that is simply too complex to summarize in a magazine ad?

If you said yes to any of these questions, you need a white paper. Read more:

Things I’ve learned that will help green industry businesses

Over the last 12 months I’ve interviewed dozens of green industry professionals and listened to countless people tell their stories of success and challenges in this industry. Here is my take on what I’ve learned and how it may help your bottom line. Read more

Packing a punch with a great lead

When it comes to writing a good blog post or article It seems like all the emphasis these days is on creating a snappy headline that will pull a reader into an article. read more

Making the most of greenhouse bench systems

In a recent article I wrote for Greenhouse Management magazine, I detail how growers can update their growing bench systems for increased efficiency and to save on labor costs: Making the most of greenhouse bench systems.