Michelle Obama Tells SXSW Crowd She Won't Run For President

First Lady says she won't put her daughters through another term, asserts she can make an impact outside the White House

AUSTIN, Texas — Michelle Obama showed off her vocal chops at the South by Southwest Music Festival but drew a round of disappointed sighs when she told the crowd she has no plans to run for president.

The first lady made her debut at the Austin showcase of buzzworthy bands and technology on Wednesday, sitting with Grammy winners Queen Latifah and Missy Elliott to talk about girls’ education and empowerment.

But Mrs. Obama broke into song when reflecting on seven years in the White House. She said “time is almost up” before softly singing some of the Boyz II Men hit “It’s So Hard to Say Goodbye to Yesterday.”

Mrs. Obama says she’ll most miss interacting with people as first lady — but says she has no presidential aspirations of her own.

“No, no. Not going to do it,” she told the packed convention center crowd in liberal Austin.

She mentioned her teenage daughters, Malia and Sasha, as two of the main reasons.

“The daughters of a president. Just think about it. Come on, young people. Not so easy,” Mrs. Obama said. “They’ve handled it with grace and with poise, but enough is enough.”

President Barack Obama opened the festival last week with a talk about civic engagement, becoming the first sitting president to attend SXSW in the festival’s 30-year history. He weighed in on Apple’s legal fight against the federal government over encryption, and told a crowd of tech enthusiasts that Republican lawmakers in Texas aren’t interested in making voting easier.

Mrs. Obama steered clear of hot-button topics. She instead promoted her “Let Girls Learn” initiative, which encourages world leaders to provide education opportunities to an estimated 62 million girls globally who do not attend school.

I want to be able to impact as many people as possible in an unbiased way to try to keep reaching people. I think I can do that just as well by not being president of the United States.”

-Michelle Obama. U.S. First Lady

She also says she won’t disappear from public view or slow down once she leaves the White House next year.

“Sometimes there’s much more you can do outside the White House without the constraints, the lights and the cameras, and the partisanship,” Mrs. Obama said. “There’s a potential that my voice can be heard by many people who can’t hear me now because I’m Michelle Obama, the first lady. I want to be able to impact as many people as possible in an unbiased way to try to keep reaching people. I think I can do that just as well by not being president of the United States.”