2016 LG SUPER UHD AND OLED TVS FIRST TO OFFER AMAZON HDR CONTENT IN BOTH DOLBY VISION AND HDR10

Today, Amazon Video will begin offering titles in Dolby Vision™ HDR - and 2016 LG SUPER UHD and LG OLED TVs are the first to deliver them in both Dolby Vision and HDR10.

LG is the first to support both available HDR formats - HDR10 and Dolby Vision HDR - so consumers can enjoy more true-to-life images on LG's stunning 4K displays without worrying about format compatibility. (Samsung and Sony only support HDR10).

With support for both HDR formats, LG SUPER UHD and OLED TVs offer consumers access to all the HDR content available today, and peace of mind that their TV will handle new content to come. With only one format, consumers risk missing out on content that becomes available exclusively in Dolby Vision.

In fact, Dolby Vision is the only HDR option offered by VUDU and it is the preferred HDR format for both Netflix and Amazon Video. It's worth noting that when streaming content from Amazon and Netflix is available in both HDR formats, Dolby Vision is the default format.

As of today, 2016 LG OLED and LG SUPER UHD TVs support streaming HDR content in both Dolby Vision and HDR10 from Amazon Video and Netflix, and Dolby Vision HDR content from VUDU.

Amazon, Netflix and VUDU have announced plans to expand their HDR content library with new titles available in Dolby Vision HDR. By the end of the year, Amazon and Netflix each will deliver 150 hours of HDR content.

Amazon Video currently offers several acclaimed titles in Dolby Vision, including hit Amazon Original Series Bosch as well as blockbuster movie titles such as The Smurfs 2, After Earth, Men in Black 3, Hancock, Salt, Pineapple Express, Fury, The Amazing Spider-Man 2, Chappie and Elysium.

Netflix's Marco Polo: Season 1 is currently available in Dolby Vision HDR.

For more about LG SUPER UHD TV series, visit: http://www.lg.com/us/super-uhd-tvs.

For more about LG OLED TVs, visit: http://www.lg.com/us/experience-tvs/oled-tv.

Additionally, to help consumers understand the benefits of HDR, we've attached a simple infographic to help walk TV shoppers through the many ways HDR will make TV images and picture quality more realistic and lifelike, and advice on how to choose the right TV to access both available HDR formats (and avoid missing out on amazing content!)