How Do We Determine What A Micro Niche Is?

To make this easier to follow let's use a specific example in the form of coffee and coffee drinkers. A niche of the coffee drinkers market might be organic coffee drinkers.

When it comes to a micro niche that is an even more specific and targeted segment of our niche market.

So if we continue with the coffee drinkers example example a micro niche of our coffee drinkers market might be organic coffee from Columbia drinkers.

Do You Need To Focus On Micro Niches to Succeed Online?

No a micro niche is not essential to be able to succeed. However, many people like me are choosing to focus on micro niches because they offer some unique benefits.

By having a focus on micro niches:

You are able to appeal to and offer real value to a very specific target group;

You may find it easier to get on page one of Google and other search engines because there’s less competition for micro niches;

You may find it easier to establish yourself as a credible expert in a micro niche;

In terms of selling products it is probably going to be easier to sell to your specific audience as you are probably going to be one of the few who are offering products to your micro niche.

Let's say you had a niche website on our example from earlier of organic coffee. You could then have several micro niches websites each on a coffee micro niche to support it. With this approach you can generate traffic to each of your micro niche sites and ultimately to your main niche site. The other option of course is that you could simply create micro niche sites.

How Do You Find a Micro Niche?

If you have been working in a niche for some little while you may already be aware of some micro niches within your niche. Quite often you will discover micro niches because of questions that come up from your customers and visitors.

Like me you can also use keyword research tools to help you find micro niches such as Micro Niche Finder which has been invaluable for me.

Good potential Micro Niches are generally found as long tail keyword phrases which have high demand and relatively low supply.

The internet and internet marketing is becoming more and more competitive. The internet is expanding and is getting full of ever more information which means that searchers are becoming more focused and demanding. That means that the trend towards marketing through micro niches looks set to continue.

Great article, and this is something that I have been trying to work on for a while myself, in particular with my Bournemouth lens on Squidoo. Using a lens about a place (County/Country) as an example, there are many micro-niches that you can apply. This includes: places to visit, museums, places to eat, nightlife/entertainment, famous people from etc. The possibilities are endless, however you do need to consider the popularity that some of the micro-niches might have.