Speaking on behalf of the Staffordshire Safer Roads Partnership, which includes Staffordshire’s police force and fire service, Councillor Mark Winnington, cabinet member for economy and infrastructure with Staffordshire County Council, said: "Keeping our roads safe is a key priority and while we are pleased with the huge reductions in the past 30 years, we aren’t complacent and every accident where someone is killed or injured is one too many.

"As part of the partnership, we will continue to work hard with emergency services such as the fire and police to continue to help keep the roads as safe as possible.

"The number of cars on the road has risen dramatically over the last 30 years and we have had to move with the times as new challenges arose.

“We use lots of different activities to improve road safety, including a mix of education, enforcement and awareness raising.

“Our 20mph speed indicator devices that have already been rolled out to over 160 schools are encouraging motorists to slow down. We have over 120 walking buses, where parents or communities meet at a safe location to walk pupils to school.

“Our Bikers Beware campaign is also encouraging motorcyclists to ride responsibly and helping to reduce the number of accidents.”