Do you have a Cloud and Mobile strategy? Are you making measured investments
developing Cloud and Mobile apps – learning the technology and learning what is
attractive to your customers?

Every day I talk to small developers who are still focused
on the desktop. Sure their desktop apps
are their bread and butter today – predictably paying the bills year in and
year out.

But.

Every day they put themselves at risk of being made irrelevant
by a competitor or start-up building a Cloud or Mobile based app that delights
their same customers – creating a beach head if not a downright revolution –
that upsets their ongoing business forever.

Due to the rapid scalability of Cloud and Mobile apps, by
the time the “desktop” market leader notices the upstart Cloud or Mobile
solution provider, it will likely be too late to recover. Have no doubt this is an existential threat
for every desktop app developer.

Every desktop app developer needs to have Cloud and Mobile
offerings too – even though the Cloud and Mobile offerings may not yet pay for
themselves. Even if you don’t yet know
how to monetize your Cloud and Mobile offerings. It’s like a farmer planting seeds in the
spring when they’ll harvest and make their money in the fall. If you never plant those seeds in the spring,
and a competitor does, when fall comes around you’ll be on the side line with
empty hands watching your competition harvest the rewards. Look at the once king of the hill Microsoft –
who was late to Cloud and Mobile and is now struggling to keep up
(unsuccessfully?). Look at the large
established ERP companies like Oracle and SAP who are seeing their market share
decrease every day – lost to Cloud based salesforce.com and NetSuite. And it’s not just large companies. Its numerous small desktop app providers who
are finding themselves running for their lives because they were late to market
with a Cloud and Mobile offering.

Too busy to invest
time in Cloud or Mobile apps?

You don’t need to recreate your current desktop app on the
Cloud or Mobile. You can start by cherry
picking customer needs that the Cloud and Mobile deliver best – Collaboration,
Big Data, Compute Intensive and Exploratory quickly evolving solutions. This could be repackaging a small piece of
your current desktop app – or building a small utility app that meets a need
your customers have been asking about for ages.
Make it easy. Make it fast. Develop both a simple Cloud and Mobile app you
believe you can go from first line of code to customer beta in just a week. I have a team of engineers that have done
this numerous times… one week to develop and demo their first Cloud or Mobile
app… and then just four hours to develop a new small proof of concept Cloud and
Mobile app. Sure it will end up being a
few weeks of development to release a simple Cloud or Mobile app you can tell
your customers is “production ready” – but what is a few man weeks investment
compare to the 50 man weeks you (or each of your developers) is currently
spending on your desktop app? You need
to make this modest investment to “secure your future”. And you just might “hit it out of the
ballpark” too. I know a few Autodesk
software partners that built a simple small Cloud app two years ago – and now get
over 50% of all their sales are driven by their Cloud based solution (which has
also got them out of the treadmill of having to sell new users to pay the bills
– as their Cloud based customers pay every year to stay connected). I even know one in China that made this
transition!

Design and
engineering apps too heavy for Cloud and Mobile?

Not true. Spend some
time on the Android Marketplace or Apple’s App Store browsing design and engineering
apps. Autodesk alone has several design
apps – some supporting 3D models – as do a growing number of members of the
Autodesk Developer Network.

It’s going to take
more than a few man weeks to develop your first Cloud or Mobile app?

No it won’t. Think
small. Think learning. Think simple and quick customer delight. Think delivering a single focused “utility”
capability that will attract and delight your target customers. You can easily justify the time if you view
this first simple Cloud or Mobile app as a marketing tool that will help you
find – and develop a positive relationship with – new customers that you can
sell your desktop app too. Again think
about customer needs that leverage the strengths of Cloud and Mobile - Collaboration,
Big Data, Compute Intensive and Exploratory quickly evolving solutions.

It’s true.

When is the last time you purchased a “new to you” desktop
app? How many desktop apps have you
purchased in the last few years? Ask
anyone under 30 years old what they think of desktop apps (do they even own
one?). If you can, take yourself back to
when you first started your business and re-imagine how you would start it
today – when you developed that first simple app that people told you they
wanted to buy.

At Autodesk, we have over 60 million people using our Cloud
and Mobile apps – with a bit over 10 million people using our desktop
apps. Sure much of our revenue today is
coming from those desktops – but the Cloud and Mobile apps are already creating
tens of millions dollars in revenue – and growing at a rapid pace. Growth that is accelerating. If your competitors, existing or new, get on this
accelerating Cloud and Mobile growth path before you do, it’s “over” and just a
matter of time before your customers start leaving you.

Still have
doubts?

Ask the youngest person on your team what they think about
desktop versus Cloud and Mobile apps. If
you have a family, just ask your kids.
Listen closely to what they have to say.
Ask them “why”.