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Article Written by : Deka Design Link building is a tough and time-consuming process that does not show results for weeks or months. That is why a link building campaign is a long-term affair that you should plan out. Just as with any campaign, it is important to have a strategy in place and review it at the end of each cycle. The ideal time to conduct a review and plan out a strategy for the year ahead is at the end of the year when companies shut down for the holidays. The first step is to conduct an SEO audit of the site. The audit might explain why additional links have not had the expected effect. An audit...

Article Written by : Quadra Design Personal assistants look to be the future of computer interaction. If the future is all about optimization for personal assistants, then it is important to know the sources of information. The first point to remember is that the source of information varies for each query and vertical. The other is that the sources vary from device to device. In these examples, we will look at the sources Siri uses. When you ask Siri for something that is transactional, she will query the following sources: OpenTable CitySearch Yelp Yahoo! Local ReserveTravel In the above example, a restaurant reservation will query OpenTable while trip planning will mean it will query ReserveTravel. When it comes...

If you own or run a business and want to get the most from your online marketing, then it’s essential to learn the basics of pay-per-click and social advertising so that you can get the best possible results. If you need help along the way, then a digital marketing company can help you reach even more customers. Pay-Per-Click When you use PPC advertising, you bid for keywords on one of the many search engines. If you bid high enough, then your advertisement will show up when a potential customer decides to search for that keyword. If you run a local business, then including the name of your city or town is a wise choice. A digital marketing Los...

SEO is a key component of digital marketing campaigns because it gives you access to the millions of people searching for goods and services through Google, Bing and other search engines every day. However, SEO takes time and experience to execute correctly, and building and retaining the right skills in-house can impractical. For many business, using an SEO agency in California makes more sense. If you’re searching for marketing services in Los Angeles or other parts of California, then you’ll want to identify firms capable of offering both SEO and paid search marketing. These are the two main ways to attract customers through search engines. SEO deals with organic search – getting rankings in the set of 8-10...

Marketers can increase Internet traffic through email marketing. A quick and easy way to promote your company, using email as a marketing platform has paid off for some of the most prestigious businesses and can help you out as well. Many businesses have sworn that their primary revenue source has come from email operations. And, not only will there be increases in driven traffic, but they can also encourage the viewer to take action on your site to purchase your product or service. Craft the Perfect Email Whilst working on a draft of your email, ensure that your full name is associated with it. A full name is less likely to be marked as spam and will pique...

By Pierre Zarokian from Reputation Stars In today’s world, reputation is your greatest asset, and you should protect it with everything you have. Your online identity helps employers see the work you do, and get a feel for the kind of person you are. Your reputation may be used in dating situations too. The bottom line is that your name and the profiles connected to it now define who you are. Sites such as ripoffreport.com, pissedconsumer, scam.com, complainstboard.com, reportascam.net and scambook are just a few complaint reporting sites that can ruin your reputation. If you have been listed on one of these sites, here are some steps you can take to protect yourself and rebuild what you’ve lost....