For this episode of The Comms Shift podcast, I’m delighted to welcome one of the most renowned communications experts in the world, Brad Whitworth.

Brad is a Silicon Valley thought leader in communications, a past IABC International Chairman, an IABC Fellow, and an author of the IABC Handbook of Organizational Communication. In his 40 years in communications, Brad has led internal and external communication programs at Hewlett-Packard, Cisco, Oracle and Hitachi. His pioneering research while at HP quantitatively proved the link between managerial communication and job performance.