The media services firm, which has offices in Montreal, Toronto and Vancouver, will handle both online and offline media planning and buying across Canada for Horizons ETFs.

Noting Media Experts’ “significant expertise with fully integrated media strategies,” Horizons ETFs executive vice-president Phil Clark said in a release that his company wants to generate brand awareness and target potential clients at home, work and when they’re out.

Horizons ETFs offers a suite of funds and manages approximately $3.5 billion in assets.