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Interbrand started in 1974 when the world still thought of brands as just another word for logo. When brand agencies didn’t exist.

Since then, we have helped change brands into valuable business assets.

In fact, we believe brands can change the world.

And at our branding agencies in Sydney and Melbourne, we believe the only way to do this is to have an idea. Equal parts logic and magic. The product of discovery, truth, bravery and imagination. The undeniable and unbroken thread that connects everything you create, every decision you make, every action you take.

Ideas are our obsession. And it’s this obsession that makes us stand apart. It underpins the work we create for our clients, their businesses and brands.

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Cloak and Dagger

January 31, 2012 – 10:04 am

What’s the first thing you do when a recruiter calls? You pretend you’re not talking to a recruiter.

We’re all familiar with that awkward moment, when a recruiter calls and you need to pretend you are talking to your mother. So when Chantal Manning-Knight approached Interbrand to look at rebranding, we thought why not reposition her business in a way that not only presents her skills, experience and passion for people, but also addresses the need for absolute secrecy and discretion.

Potential candidates can browse an online store that specialises in personalised fittings, tailoring and alterations. They can learn about Cloak & Dagger’s philosophy, history and process, register for catalogue and product updates (new jobs), and even book in for a fitting (interview). All without revealing they are actually considering a career move. CVs are presented as ‘creative partnerships’ with the Cloak & Dagger team.