Seth talks about "the privilege of being wrong". Most of us can be wrong. We're not in life and death struggles that are going to kill us TODAY.

In business, you're in a life and death struggle that will kill you EVENTUALLY if you don't "do the right things".

Of course, whatever you're doing today is "the right thing", isn't it? What makes it right? Is it because it's comfortable? Free / inexpensive? Easy?

This probably isn't a revelation to anyone, but if it's easy, free or comfortable, then it's probably not the "right thing" to be doing, unless you have the systems in place in your business so that things that USED TO be uncomfortable, expensive or difficult are now the opposite.

Take writing. It's hard work - initially. Over time, you will improve. Sure, there will be peaks and valleys, but over time your writing ability will increase and it will become easier.

The "common knowledge" is that content is king online (another post on that later...) so "the right thing" to be doing is to create content - and that usually means writing. MOST people have a hard time with this, so MOST people don't do it - because their business won't fail TODAY if they put off writing until tomorrow.

My point (and Seth's) is that you have the luxury of failing. One day though, if your business is close to going down the tubes, it will be too late or inappropriate to experiment with your online marketing. You might as well start now, while you have the luxury of getting it wrong. Experiment. Get it right - and you'll never have to worry about your business failing in the first place.

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