Controversial TV drama on orphanages goes ahead without sponsors

A Japanese drama about children living in an orphanage that has been attacked for stereotyping was broadcast as intended, a TV station said Wednesday, despite being abandoned by all of its sponsors.

Rights groups have complained that “Ashita Mama Ga Inai” (Mamma won’t be here tomorrow) depicts youngsters as if they were “animals in a pet shop” and say it could reinforce negative views of children living in care.The program shows young people “being controlled and coerced by violence and fear”, said an association representing workers in children’s homes.“We are concerned that the drama will reinforce stereotypes and discrimination against children’s homes,” they said in a statement.

The furor erupted after the Jan 15 broadcast of the pilot, which showed children in the fictional “House of Small Ducks” being punished for bad behavior by being forced to hold buckets full of water. The show details characters’ quests to find a foster home, missions that end in failure with the child returning to the bosom of friendship among fellow orphans.

It has also attracted criticism because one of its characters, played by child actress Mana Ashida, who appeared in the 2013 U.S. sci-fi film Pacific Rim, is called “Post”. The name is apparently inspired by the Japanese word for “baby hatch” (akachan posuto), a place where parents can anonymously leave unwanted infants in the care of a hospital.

The public outcry over the program has led to all eight corporate sponsors, including Fuji Heavy Industries and Mitsubishi Estate, withdrawing their commercials from the prime-time offering, the Asahi Shimbun and other media have reported.

Undaunted, broadcaster NTV aired the program as scheduled at 10 p.m. Wednesday.

Cool, I'm still glad it lost its sponsor because this drama is kind of ridiculous. It's ok, I'm not going to protest against the airing of this drama, I'm just glad there were some kind of consequences. Now if they gain new sponsors/viewers doesn't interest me that much.