Public Affairs via Web 2.0

Media Link offers advice on Media and Web 2.0 on how to reach a bigger audience, and get the message across. Is anyone really interested? And do they have the security basics covered? It seems like Web 2.0 and Media 2.0 have still yet to reach a peak, we really are not involved with it a lot unless you happen to work in it, then anything 2.0 feels like we are revitalizing the Internet and doing good things. The momentum is there, but is the security skills, and knowledge skills of the programmers up to speed? We have yet to fully address copyright, secondary markets, syndication, the impacts of the DMCA on the internet. Few have followed what is happening with the EFF and Chilling Effects. Law has yet to catch up, and Media Link might provide an answer to folks who want to get a message across, but the internet is still unfamiliar territory.

"The Web 2.0 momentum has ignited an unprecedented interest in public opinion and public policy, and Medialink is extremely well-positioned to address what public affairs professionals need to move the needle on their issues," said Bill McCarren, President of Medialink Public Affairs. "The Medialink Public Affairs team will be focused on helping clients, such as not- for-profit and non-government organizations, associations, universities, and the firms that serve them, to achieve their communications goals by engaging audiences with messages that resonate and educate. We look forward to helping clients broaden the reach of their messages with the power of video, primarily on the Internet." Source:
Sys-Con

Once can hope that Media Link will include in this process the issues of copyright, the issues of backend API exposure, and how to keep web servers safe when dealing with the issues of opening up the backend. While the idea is good, and we should have public discourse over many issues. What would be interesting is as all these Public discourse Web 2.0 web sites crop up, is that they will become the target of defacement or outright ownership. If someone comes up with a proposition and a web site, people who disagree with that and have computer skills will try to hack it and bring it down. We see this every day, we even saw it this year with the NFL teams web sites. Lets hope that as Media link helps folks develop web sites, that they are also teaching some security basics to go along with that. Otherwise, we will be seeing those sites on Zone-H, and probably far too often.