Imagine arriving at a buzzy new restaurant—say, New York’s Cosme—and your favorite cocktail is already waiting at the bar. It’s not a service reserved for the Beyoncés of the world; it’s available to anyone who uses Lime&Tonic, a digital concierge that aims to “make your social life amazing, today”—a bold statement—by lining up outings, be it a helicopter tour or a private meal at Sydney’s Nomad, tailored specifically to its users.

Lime&Tonic members can seek out curated experiences in 18 cities, including New York, Las Vegas, London, and—our test cases—Sydney and Melbourne. To start, you fill out a range of questions to create a personal profile, making necessary notes about allergies and dietary requirements, or going so far as to say how you like your steak cooked, if you prefer sparkling or still water, and if your favorite cocktail comes shaken or stirred.

Lime&Tonic collects its members' preferences and feeds them to its merchants, giving them the ability to craft a VIP experience for a newcomer. Receiving your favorite cocktail upon arrival? That's actually happened to a Lime&Tonic member (it was definitely an impressive "first-date" talking point). Visitors to Melbourne also had access to a pop-up dinner in one of the city's brilliantly graffitied laneways. They were sent the “secret location” 24 hours before the meal and arrived to find a buzzing dinner party in the heart of Melbourne's CBD, where urban street art was paired with sophisticated food by Peter Gunn, head chef of Ides.

“When we curate an experience, we sit down with the team and think to ourselves, how can we make this an unforgettable time (in a good way) for our members?” says Paul Serra, Lime&Tonic’s Melbourne director. “Service to me is simple: Treating others as I’d like to be treated, actually putting myself in our members’ shoes and thinking what's going to blow their minds.”

There's a few ways that the team at Lime&Tonic goes about blowing people's minds:

Access. This typically involves members having access to a key staff member, like meeting the Executive Chef in the kitchen for canapés and champagne where he'll go through the menu for the night.

Education. Offering experiences where members walk away with a new skill, like a private master class with an award-winning pasta maker.

Memorable souvenirs. It could be anything from a signed apron to a menu card.