Thursday, December 9, 2010

Our London Xmas window this year is dedicated to looking at the way our shopping habits have changed over the decades & how that has been reflected in the way we wrap our presents. The pictorial & illustrative images of the 1950’s gave way to a “pop art” aesthetic with the introduction of more stylised repeats & vibrant color combination in the 60’s. A more toned down, earthy & natural style with DYI detailing dominated the 70’s while the stuck on bow perfectly encapsulated the spirit of 80’s. The 90’s found us all so serious, monochromatic & minimal while in the 00’ s when retail went digital gift-wrapping in the traditional format would be no longer necessary.