Interbrand embarks on brand valuation project for the Mahindra Group

The project will be handled by the brand consultancy’s Mumbai and London offices

Brand consultancy Interbrand has announced that it has officially commenced operations in India, and embarked on a consulting project for the Mahindra Group. The brand valuation project will involve Interbrand’s Mumbai and London offices.

In India, Interbrand transitioned from Water, a brand strategy and design consultancy of the DDB Mudra Group, and operates from Mumbai.

An Interbrand statement announcing the project said: “Indian brands are seeking to enter international markets at an increasing rate and Interbrand India is uniquely positioned to help them grow into global brands. Joining a client roster that includes Tata and Godrej, Interbrand India is pleased to announce that it has begun consulting for the Mahindra Group. Mahindra, one of the more progressive Indian brands, is looking to establish itself as one of the world’s most valuable brands and as part of the journey has engaged Interbrand on an extensive brand valuation project. The Interbrand offices in Mumbai and London will carry out the assignment.”

“India is one of the most exciting markets in the world for brands today. We are extremely pleased to have Ashish Mishra and his team join the Interbrand family and to mark the occasion with the start of a relationship with Mahindra, one of India’s most prestigious brands,” said Jez Frampton, global CEO, Interbrand.

On joining Interbrand, Ashish Mishra, managing director, Interbrand India, said, “We want Indian companies to realize that brands are not mere logos or slogans but rank among the most important assets a business owns.”