5 Cult Fashion Brands You Should Be Following On Instagram

You might not have heard of them yet, but you’ll definitely enjoy scrolling their accounts.

The Parisienne label 9-1ppm is elusive. Their website is a vortex of cryptic text, with their models granted anonymity by gimp masks. But their clothes, and their Instagram, are much more welcoming. Occupying an intersection of British fox-hunting garb with the irreverence and explicitness of a sex shop, 9-1ppm's clothes aren't like much else out there.

Marie Yat's über comfortable, cotton-ribbed lingerie has been a longtime favorite. Her silhouettes are unexpected — a surprise slice in a high-waisted brief, or additional straps adorning a thong — but are ultimately more wearable than 90 percent of the lingerie out there. Her serene color palette and subdued aesthetic stand out, as well, and also happen to the be the qualities that make the British designer's Instagram an absolute delight.

The New York-based Landlord is only two collections deep, but their no-nonsense Instagram is worth punching follow on now, just so you can say you've been about it once it inevitably blows up. Their most recent collection reconfigures utility themes and fabrics into streetwear that feels inherently familiar, but doesn't look like anything else out there.

There's something about Ottolinger's deconstructed, Frankenstein's monster aesthetic we just can't get enough of. If you're a fan of close-up textures, lace-up pants (seriously, we stared at a photo of their lace-up jeans for like 10 minutes straight), and beautiful people in cool clothes, this is your place.

Caitlin Price isn't exactly under the radar — the London-based brand has had its fair share of coverage — but with under 9k followers, the line's Instagram account is a true undiscovered gem. While the sexy-and-slightly-off-kilter clothes are a pleasure to look at on their own, the line's penchant for '90s styling (and for posting inspiration photos from that era) make scrolling their feed a joy.