'Need for Speed: Shift' Debut Gameplay Teaser

Need for Speed: Shiftwas dated for a September release this morning and to ride shotgun with the news, EA presents the first in-game footage of the back-to-pure-racing entry into the franchise by Slightly Mad Studios (GTR series). Can NFS: Shift with GTR developer in tow reclaim the series' once former glory in an ever crowding racing genre?

Note: This should be how all games are debuted/teased/thrown at your face - As much in-game footage as possible.