Japan holds diaper fashion show for adults

Japan has one of the world's most rapidly aging societies, and the fashion show Thursday proved the country's diaper producers are intent on keeping the elderly clean and dry.

"Diapers are something that people don't want to look at," said Kiyoko Hamada of the Aging Lifestyle Research Center, a leading organizer of the show.

"But if you make them attractive, then people can learn about them more easily," she said.

Indeed, adult diapers are an increasingly common item in Japan, home to one of the world's longest average lifespans. More than 20% of the population is over 65, and the country is forecast to have the globe's largest number of centenarians — 1 million — by 2050, the U.N. says.