I Think Jesus Might Approve Of Cheap Chinese-Made Sandals

Wal-Mart’s critics have found religion in their battle against the nation’s largest retailer. First, they made a movie available to church groups to stimulate discussion. Now comes the next crusade, as ABC News reports:

WakeUpWalMart.com on Thursday unveiled a religious-themed campaign Thursday asking shoppers whether God wants them to buy things from the Bentonville, Ark.-based company.
The 30-second TV spot, starting Friday in Alabama, Arkansas, Georgia, Kentucky, Oklahoma and Texas, is part of the latest seasonal-themed campaign against Wal-Mart. The TV ad starts with a picture of a Bible-like tome and an off-screen narrator who says, “Our faith teaches us ‘Do unto others as you would have them do unto you.’
“If these are our values, then ask yourself: should people of faith shop at Wal-Mart this holiday season?”

For those of you who don’t live in God’s country, You can watch the spot by clicking here.WakeUpWalMart.com is largely backed by the United Food & Commercial Workers union, so both Wal-Mart and their critics will no doubt have the financial means to keep the holy war of words going.

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.

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