Resources and findings

Why your Emails Suck and what to do about it!

I’m not a huge fan of formalities. Napkin on the lap? Only if it fell there. Shirt and tie? I consider myself lucky to be found wearing a tie at all. Even in my day-to-day communications, I prefer to give a warm “What’s up?” to people I pass on the street as opposed to a […]

Marketing Automation Explained – Your Marketing on Steroids

Small businesses face the challenge of effectively marketing on a shoestring budget, every day. Limited resources places strict limits on the amount of advertising available, but it does not have to limit the opportunities to connect with customers. Branding and building a loyal customer base can be as easy and inexpensive as putting in place […]

The Mailing List Bodybuilder: Bulk up Fast!

Ah, yes. You’ve created the perfect website, every little nook and cranny freshly dusted and spritzed with pleasant-smelling perfumes. All of your products gleam on their virtual shelves, each one expertly priced in a way that makes them irresistible to the average passerby. Speaking of which, things do seem pretty quiet around here. Why, now […]

Online Marketing and the Olympics: Narrow Your Focus

I’ve always been fascinated by the Olympics. Sure, I love the global sense of community it creates (minus a few cheating scandals, of course) and I must admit that I’m particularly partial to the Olympic theme song. That aside, however, what really sparks my interest is the fact that to be a medalist in an […]

Landing Page Copy: The Write Stuff

There’s an expression my dad used to say while I was growing up, usually when talking about my hockey abilities: “You can’t shine a hockey skate.” While I now proudly admit that I can hit a hockey puck (provided there’s not a 16 stone defense man on my tail), he did have a point – […]

Why Your Email Marketing Sucks and What to Do About It!

I have a feeling that when historians classify our generations in history books (or whatever they’re using by then) that it’ll read something like this: “The Internet: The Dawn of Laziness”. Let’s be serious – when every little bit of information, product, or service is just a click away, it’s hard to not to fall […]

Online “Marketing Darwinism”: The Art of Testing and Measuring Conversion!

The importance of getting website traffic and then getting that traffic to convert or do something go together like jelly and ice cream, or perhaps peanut butter and squirrels if you’re of the canine variety. Whether you walk on two or four legs, however, increasing your conversion rate (the percentage of people that visit your […]

Home Pages vs Landing Pages: The Epic Showdown

Someone asked me at the coffee shop the other day where he should send his traffic: his home page or a dedicated landing page? This actually hits on a topic that isn’t discussed nearly as much as it should be, his question set some gears turning in my head and became today’s post. First of […]

What you must do IMMEDIATELY (I mean today), for better returns on your pay per click

PPC advertising. Yeah, we’ve all heard of it – Paid per click advertising. You get an account, bid on your favorite keywords, and then forget about it. Right? Well, I guess that’s one way to go about it, much like watching the “healthy lifestyles” channel will make you lose weight!! Doing it right takes a […]

10 quick tips to skyrocket your online conversions rate

Visitors on site? Check. Valuable product or service? Check. Soaring conversion rates? If you’re struggling to enthusiastically say “Check!” here, don’t despair – there’s a lot you can do to fix that. There’s not one concrete solution to turning your site from a lonely corner store to a thriving depot, but there are plenty of […]