UK retailer Tesco has announced that it will reduce the price of feminine hygiene and sanitary products to make them more affordable for customers.

Tesco is reducing the price of nearly 100 private label and branded products by 5% to cover the so-called 'Tampon Tax' that is currently applied to sanitary products by the UK government. This makes it the first retailer in the country to cover the cost of VAT on tampons and other products.