It seems like you were just planning your content calendar for 2016 and now the year is on its way out. You would like to connect with your website readers while they’re in a festive holiday frame of mind. You know that a holiday-themed blog – or two or three- would help them identify with your brand and realize that your company is there to solve a problem for them. However, you have a bit of a problem yourself. Even if you could think of what to write about, you just have no time to do it. Maybe you’re like…

April 2017 marks six years since I took the leap to working for myself as a freelance copywriter. Even after all this time, some days I still can’t believe my good fortune at being able to make a good living doing what I love. However, it is a job just like anything else. It requires self-motivation and organizational skills to do well. I have always had an entrepreneurial spirit so motivating myself to work isn’t so hard. Getting organized is another story. For this blog post, I would like to give you some insight into what my working life looks…

Nothing is easy about the process of finding a great content marketing writer. You may test a dozen or more before you find someone whose style you truly love. Not only that, but his or her price is affordable as well. This person consistently meets deadlines while providing the quality content your clients need for their marketing efforts. The two of you work on several projects together and you’re both thrilled with the relationship. That is why it throws writers for a loop when large or long-term clients seem to suddenly vanish from the face of the earth. Why Writer…

Calendar year 2017 may still be three months away, but it’s not too early for content marketing experts to make predictions on growing trends. According to Joe Pulizzi, the founder and CEO of Content Marketing Institute, the most successful organizations will be those that take the time to create a real marketing strategy. It seems that even experienced marketers focus too much on campaigns and discussing products and services and not enough time on putting a formal strategy in place. Other organizations miss out by not reviewing their marketing strategy nearly often enough. Here are five other growing trends that…

According to a study published by Contently earlier this year, most people are freelancers because they want to be and not because they have to be. Slightly more than three in four people who responded to the survey, which included writers as well as others in creative fields, stated that working as a freelancer was a conscious choice. This is in spite of the well-known stressors that come with the freelancing life, such as a lack of benefits, instability of wages, and tax complications. Of those who started freelancing by choice, 60 percent stated independence and flexibility as their primary…

It’s not easy for a teenager to get his or her first job today. Back when I was in this age bracket in the mid-80s, filling out an application usually meant getting the job without so much as an interview. Fast forward to the present time when my 20 and 17-year-old daughters had a heck of a time landing their first positions for low-paying retail and fast-food jobs. It took so long that I had visions of supporting both of them indefinitely. The mom in me happens to think that these jobs builds character. There’s nothing like working hard for…

Content is still king on the Internet, but that doesn’t mean that it’s not in a constant state of flux. What was hot last year may not even be recognizable this year. According to the website Biznology, the goal of content marketing is three-fold: to increase brand awareness, to provide education to current and potential customers, and of course, lead generation. In July 2016, Biznology published the top five content marketing trends that are expected to be hot for the foreseeable future. These include: Automated: With programs such as Curata and others, it has never been easier to automate your…

We’ve been listening to your feedback and have been making lots of changes to Content Runner. How to Extend Writer Deadlines Ever wanted to give your writer more time on a project? Here’s how you do it: Click on the “Projects” tab of the dashboard Expand your projects by clicking the green + Once you find the article you want to extend the deadline on, click the “i” next to the article and you will see the option to extend the project New Features We Released We’ve been busy the last month, here are the latest updates: You can now…