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Predictive analytics are an incredible tool to implement in your business. By taking existing data and statistical algorithms you can learn the likelihood of future outcomes. Predictive analytics can be put to a number of uses in your business including identifying trends, understanding customers, improving business performance, driving strategic decision making, and can even help predict behavior. These results aid in operations, risk management, marketing, and even fraud detection and security. With the growing amount of data available to companies now, it is becoming more popular to take this data,