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Wednesday, 22 February 2006

2006 PBNMC, part 2

I'm at a pre-conference seminar for CEOs on new media where Nic Newman, head of editorial development and technology for BBC News Interactive is speaking. ¶ Based on some research they've done of the news audience, they found that news audiences want [1] greater choices of platforms and providers, [2] greater power to shape personal consumption around own lifestyle/behavior, [3] greater opportunity for involvement, and [4] greater ability to compare/contrast providers -- less loyalty. ¶ He also reports that the BBC Interactive Media Player (now in beta release to a limited group of testers) is experiencing 5 downloads per week from the average user from some 390 hours of programming. Not in beta is their podcasting effort where some 500,000 downloads occur per week. --Dennis