We managed to get all the way through to an order confirmation page, so if it’s a mistake it’s a very thoroughgoing one.

Originally announced by a Three partner that announced in a tweet: “I can’t believe this isn’t a mistake. 32GB iPhone 4 in WHITE has just gone live on 3Store” Later the same Three partner changed its story: “It would appear that White iPhone 4 was too good to be true.”

White iPhone 4 order page is now removed. So is it link-baiting hoax or an order testing page leaked early?