Smart Business Magazine, February 2017

48 Smart Business Cleveland February 2017 2017 EVOLUTION OF MANUFACTURING S oft Lite Windows led by President and CEO Roy Anderson operates an award winning 200000 square foot manufacturing facility that produces high quality vinyl replacement windows The companys focus is on premium vinyl windows and doors that offer unique features that will satisfy the needs of todays quality conscious consumers This means offering more than just a traditional window It means producing a product that will surpass the alternatives offered by the competition The key to Soft Lites strategy and its success is its ability to continually innovate to create new products and services and to offer unique benefits to meet the customers needs In 2015 Soft Lite developed an interactive training presentation for each of its product lines These programs provide dealers with an overview of Soft Lite including an in depth review of the features options and benefits of the windows as well as performance data for American Architectural Manufacturers Association and National Fenestration Rating Council testing The training program is fully electronic for use on computers or tablets incorporates an in depth video showing Soft Lites manufacturing facility and processes is interactive and utilizes illustrations and callouts to denote important features It is also fully narrated to ensure consistency in dealer product training Soft Lite has also developed a structured Energy Star Training program to educate its dealers about the Energy Star program the anatomy of an energy efficient window how to best promote the program and more This new and improved interactive web based training enables a greater number of dealer representatives to be trained more quickly and efficiently Soft Lite Windows Roy Anderson President and CEO www soft lite com H O N O R E E Rick Tolin President www lubrizol com H O N O R E E L ubrizol Advanced Materials Inc led by President Rick Tolin is a business segment of Lubrizol Corp a technology driven global company based in Cleveland that serves customers in more than 100 countries To evolve and meet the changing global market landscape Lubrizol owns and operates manufacturing facilities in 17 countries as well as sales and technical offices around the world Through its global sales and manufacturing networks Lubrizol is able to deliver the products and services its customers need where and when they need them Billions of feet of Lubrizol piping systems have been installed globally in established markets such as North America and Europe fast growing economies such as Mexico Brazil China and India and emerging markets such as Africa and Asia Beyond the manufacturing of the Corzan chlorinated polyvinyl chloride CPVC Lubrizol provides global employment in R D and technical services that include dedicated piping system consultants located across the globe Corzan an alternative to the use of metal pipe systems is an evolutionary offering that provides the following benefits It has superior corrosion resistance over metal lasts longer than metal and is more costeffective than metal In addition the Lubrizol global team provides science and support for industrial chemical conveyance systems delivering quality and confidence for industrial projects To support growth in a global economy Lubrizol expanded or opened eight facilities across the world in 2015 as well as eight facilities globally in 2014 Lubrizol Advanced Materials Inc

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