The United
Professional Sales Association is an association of professional sales people
that has a mission to define what the sales profession is. Sales, unlike
other professions, does not have rigorous standards along the lines of legal,
accounting, or project management, that customers and prospective employers
can use to measure sales professionalism. Although employers have their own
ways of vetting out who they should hire and who they should not in sales,
even the best methods are not foolproof. Customers are often "stuck"
with whoever they get from the organizations that sell what they want.

Quality and
professionalism in sales varies widely. On the high end, many people who want
to make it to the top in business start with sales because it is so important
to overall business success and can lead to C level positions or
entrepreneurial success. These people can prove phenomenally helpful.
On the flip side, many people who have no other skills go into sales because
that is "all that's left open." Although many of these people also go on to
be very successful and helpful, just as many prove decidedly unhelpful.
The United Professional Sales Association is oriented around serving those
with a professional mindset, from wherever they come from, and offers a
certification that is not only educational, but tells people they are working
with a real professional.

The United Professional Sales Association freely circulates
a universal selling framework to those individuals and companies interested in
understanding the universal tenets of professional selling. This is
titled the Compendium of Professional Selling. Whereas The
Sales Strategy Fundamentals is a commercial product that focuses on the
"how" of selling, the Compendium of Professional Selling is an
association product that focuses on the "what" of selling. Both
publications complement each other.