The political arm of the Planned Parenthood abortion business says it will spend as much as $3 million in Texas to elect pro-abortion gubernatorial candidate Wendy Davis and other pro-abortion candidates.

“When women have a chance to know the difference between candidates, they won’t vote for someone who is against them,” Richards told the San Antonio Express-News.

Joe Pojman, executive director of Texas Alliance for Life, said it will be difficult for anti-abortion groups to keep pace with Planned Parenthood’s spending. According to state data, the state’s two largest anti-abortion groups, Texas Right to Life and Texas Alliance for Life, have spent about $450,000.

“This is a wake-up call for us, and I’m sure for other pro-life organizations,” Pojman said.

Planned Parenthood’s push is similar to its efforts in other states. The group spent nearly $2.5 million in the 2013 Virginia governor’s race, helping a Democrat unseat a Republican, and plans to spend $3 million in a North Carolina U.S. Senate race.