Strategy #3

Reach out to New Yorkers and invite them to use City services.

New Yorkers spend valuable time finding and accessing services. Whenever possible, services should recognize users and not make them start from scratch. The City should reach out to individual residents, tailor information to specific needs, and make it easy to complete an enrollment or process in just a few steps.

Allow residents to opt-in to pre-populated forms with basic information, where appropriate and practical.

19

agencies

Make it easy for residents to discover and register for all City-sponsored public events.

11

agencies

Work towards a goal of establishing a single user ID system for all government services, giving users the option to enter key information only once.

23

city hall

Conduct user research with IDNYC cardholders to develop a digital identity roadmap for the IDNYC program.

18

city hall

Prototype tools that enable residents to view and manage their complete relationship with the City in one place, like a single sign-on portal. Use projects like the Small Business First Portal and NYC311 architecture to test and refine this model for other potential uses.

18

city hall

Enable New Yorkers to receive timely updates and information tailored to their preferences by training all agencies to use a single, citywide platform to distribute information about key services.