Today we’re launching Ideas - a platform for anyone to suggest a Carrotmob idea in their community and get support for it - starting with the San Francisco Bay Area. And it’s as easy at 1-2-3.
1. You suggest an idea for an action you want to see a business take
2. You spread the word to see who else cares about it
3. We contact the business once an idea becomes popular
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Carrotmob at Himalayan Flavors: We're mobbing a local favorite for Indian and Nepalese cuisine in Berkeley. Buy a Carrotmob voucher to help the restaurant combat climate change by improving their energy efficiency.
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Helen Barclay co-founded Carrotmob Melbourne with Ying Hu in 2010 and has been Carrotmobbing ever since. Her hope is to inspire others to make Carrotmobs happen all over Australia! We asked Helen about what she loves about Carrotmobbing.
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Carrotmob at Mission Cheese: If we support Mission Cheese, they will use the money to apply for permits, install, and maintain new bicycle parking on Valencia Street! Plus they’ll use any remaining Carrotmob funds to install new water-saving devices making sure that not a drop of Hetch Hetchy’s finest goes to waste.
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Community Environment Council in Santa Barbara held its first Carrotmob on 10.10.10 as a part of 350.org’s Day of Action. They’ve been mobbing local spots in the area ever since. We spoke to Michelle from CEC about why she’s a Carrotmobber.
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Today we’re make it easier for more people to participate with a new type of campaign where you buy a voucher online to support the Carrotmob and redeem it in person at the participating business anytime you like!
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Lauren is a leader in the sustainability movement at Ithaca College and started Carrotmobbing last April. She first learned about the Carrotmob model from a SUNY Oswego student at the Association for the Advancement for Sustainability in Higher Education Conference, watched this video, and was convinced. The rest is history!
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Our aim was to spend enough that Thanksgiving Coffee would be able to fight climate change by pursuing wind-powered shipping. While we didn’t reach our spending goal, Thanksgiving Coffee has received so much support from the general public and the coffee the industry that they plan to continue to explore the transition to wind-powered shipping.
And in the meantime, they are going to take the other action we agreed on with them, which is to use those same funds to support climate change adaption and provide clean cookstoves to their coffee farming partners in Uganda at the Peace Kawomera Cooperative. We’ll follow up with an update once they have taken this action!
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We’ve spent years trying to figure out how to make the Carrotmob model work well with larger companies, and today we’re happy to announce a big step forward towards achieving that goal. We are partnering with Unilever to explore the creation of future Carrotmob sustainability campaigns with Unilever’s portfolio of consumer products.
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Today we are launching the first ever global-scale Carrotmob campaign, focused on the largest business we’ve ever attempted to Carrotmob. For this campaign, instead of showing up in person to a business in your neighborhood, you can participate by buying online, no matter where you live!
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OK, it’s time. We’ve just launched some basic tools to create your own Carrotmob campaigns, and now we are finally in a good position to make the Carrotmob vision a reality. Starting now, we’re going to share everything that has happened since the origin of Carrotmob, and then everything that we’re planning for the next few years. Get ready!
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Today, we’re excited to announce a new set of tools to make it easier for organizers to put together new Carrotmob campaigns and promote them on the Carrotmob platform: an organizer resources library, a new organizer worksheet and commitment document, the campaign dashboard and updated campaign pages.
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Join the mob!

The fastest and easiest way to join Carrotmob is by connecting with your Facebook
account. You will also be able see what your friends are doing on Carrotmob and quickly
share some of your activities with your network. To learn more about how this works,
read this. If you
are curious about the permissions we're requesting of your Facebook account,
read
this. Clicking this button will NOT post anything to your Facebook wall.