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I can’t believe I just did that! I, the person who takes great pride in being a good proofreader, actually sent an email to a client (gasp!) that was full of grammatical errors. My “excuse” was that I was emailing on my not-so-smart smartphone in carpool line at my son’s school instead of waiting to reply until I got back to my desk. I send (literally) hundreds of emails in a week, and I have to admit that quite a few of those emails are being sent from either my smartphone or my tablet.

Despite nearly two decades of professional experience, I just made the rookie mistake. Talk about embarrassing! It’s a good thing I have a very easy going client who gave me the benefit of the doubt this time.

I actually penned this blog a couple of years ago and decided today was a good day to resurrect it.

With the expectation that us marketers will be available at any time, from anywhere, it so easy when we see an email come in on our mobile device to click "reply," tap out a quick response and hit "send" while the email is still fresh in our minds. It feels good to not let emails build up in our inboxes, and our bosses (in my case, clients) are thrilled that we’re keeping up “business as usual” while we’re out of the office.

With “on-demand” emailing such a common occurrence, here are tips to follow to make sure emails continue to be professional and informative in the mobile device era…

Traditional spelling, grammar and punctuation rules are especially important