Motorola puts ad in New York Times to strike back at Apple

Posted July 28, 2010 - 12:31
by
Raven Lovecraft

After Apple posted a video online that ludicrously made it appear as though Motorola's Droid X suffered from the same problem as the iPhone 4, Motorola has taken out prominent ad space that basically tells Apple to shove it.

The ad points out the features of the Droid X, including HD video and HDMI functionality, Android 2.2, Adobe Flash, and other technical specifications. Then it ends with the following copy:

"At Motorola, we believe a customer shouldn't have to dress up their phone for it to work properly. That's why the DROID X comes with a dual antenna design. The kind that allows you to hold the phone any way you like to make crystal clear calls without a bulky phone jacket. For us it's just one of those things that comes as a given when you've been making mobile phones for over 30 years."

It is a direct attack against Apple's iPhone 4, which exposes the antenna on the edge of the device and makes it easy for users to inadvertently lose their signal simply by holding the phone in a way that a normal person could hold it.

Instead of owning up to its mistake, Apple has continued to make fun of other phones and pretended that they have the same problem, usually by obfuscating the issue that actually makes the iPhone 4 a flawed phone.

For example, Apple posted a video that showed how it is possible for the Droid X to lose signal strength by holding it in a very weird and awkward position. It says nothing about calls actually being dropped or that there is a flaw in the placement of the antenna. It simply shows that the phone can lose signal strength, which in and of itself really isn't a big deal.