“As a leader in the running essentials market, we are always looking for revolutionary and forward-thinking product concepts that will enhance our edge in the marketplace and keep us ahead of competitors,” said Jim Frazier, VP of design and development for Nathan. “Adam’s unique approach to design addresses the everyday practicality and functionality competitive athletes need in their products, while also combining the visual appeal fitness fanatics continually demand. We’re confident that Adam is exactly what the Nathan brand needs as we take our product innovation to the next level.”

Karl has worked at creative agencies including RAM Industrial Design Firm, JDK Design, Cote d’OR Swimwear and various Telluride, Colorado-based businesses. He was a designer for the 2013 Fashion Week Chaco footwear collection, as well as design consultant for brands such as the Boston Children’s Hospital, Merrell Footwear and Beats by Dre.