April 7, 2009

Wheelan believes that the discourse on economics needs to change. It's important information, that affects companies and individuals on a daily and long-term basis, so the way people understand it needs to be updated and approached differently. His book, and this podcast, give insight to those proposed changes, and why they will have a major impact on business at large.
Charles Wheelan's book, Naked Economics is one of the books in Jack and Todd's book The 100 Best Business Books of All Time.
This podcast features Todd Sattersten talking with Chalres Wheelan about applying economics to your daily life.
mp3, 12.02 minutes, 6.9 MB

In Naked Economics, Charles Wheelan makes an analogy between music "piracy" and farming, writing "You spend all summer tending to your corn crop and then your neighbor drives by in his combine, waves cheerily, and proceeds to harvest the whole crop for himself. "
Though an overall fan of the book, Nick Hornby disagrees with that specific sentiment. Writing about it on his blog on Tuesday, he grabbed hold of Wheelan's analogy and took it to a hilarious conclusion.