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I think there is a big hole in the market for a less expensive no-frills truck. Just the landscaper / small service truck market could justify its presence.

Not everyone needs to tow 9 tons uphill at 70mph, with DVD players, turbos, leather seats etc. Some of us just want to haul crap from home depot, to the dump, or tote around a dirt bike.

I completely agree with you, but...

1) Americans do want all of those things! Toyota even killed the regular cab Tacoma because no one was buying them. I just sold my no-frills regular cab 96 Taco and the most common response I got was "I wish it was a double cab".

2) I'm not certain that with safety and fuel requirements you even CAN offer a "no frills" truck in the US. It is going to have to have stability control, a backup camera, and air bags (off the top of my head) just to be compliant with federal regulations. I always wonder how UTV manufacturers get away with licensing their vehicles for street use in some states/counties. Maybe someone could do something similar with a small truck.

1) Americans do want all of those things! Toyota even killed the regular cab Tacoma because no one was buying them. I just sold my no-frills regular cab 96 Taco and the most common response I got was "I wish it was a double cab".

2) I'm not certain that with safety and fuel requirements you even CAN offer a "no frills" truck in the US. It is going to have to have stability control, a backup camera, and air bags (off the top of my head) just to be compliant with federal regulations. I always wonder how UTV manufacturers get away with licensing their vehicles for street use in some states/counties. Maybe someone could do something similar with a small truck.

New cars are federally required to have backup cameras and stability control? Not being a smart ass, honestly curious.

Not all Americans are born in America, we have to wait for some to make it home.

We as working class Americans with brains need to revolt. I don't need a stinking back up camera, my neck still works. I dont need navigation or "park" assist. I just bought a used 2014 car.The sales guy was in the midst of showing us all this fancy stuff, and was taken for surprise when i asked "does it still just drive?" Gimme a regular cab truck, with a 5 speed. Put a 5$ key lock on both doors. Make it last 10 years. Price it so i can afford to buy one without selling a kidney or my manhood. Sure i like those big mega cab, coal burning diesels, but it's as long as a semi with a 40 foot van and needs 40 acres to park or make a turn. Thanks but i'll stick to my old colorado!

Its about the size of an s10, but sleeker with more chick drawing appeal. Chevy even sells it with a stick to beat off the crowds of ladies!

Really, by old Colorado i meant the smaller versions. I looked at a new colorado with the diesel in it while car shopping. Just like i told the old lady, "have you seen the size of it?" Makes the 1980s f150 look like a micro car. Mid sized my hiney. And if chevy thinks i'm shelling out 40k$+ for it, they got the wrong guys paystub.