Notes on this view:

This oblong postcard depicting an advertisement for Hershey Chocolate Co., has tattered edges and bent corners. Notice how the image appears slightly grainy. It was made by the letterpress halftone process, which gained popularity in the 1880s. It is a photomechanical process used for high-volume commercial printing applications where image detail and fine gradations are not critical. This print was printed in two colors, black and green. Full-color reproductions can be obtained by using cyan, magenta, yellow, and black inks and can be printed on any type of paper stock.