Joint venture forms Potter Premium Sausage LLC

July 27, 2011
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by Bryan Salvage

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DURANT, Okla. – JC Potter and Williams Sausage Co., have reached an agreement in which both companies will each acquire a 50 percent interest in a joint venture, which will be called Potter Premium Sausage LLC once the agreement closes. Both companies have already committed more than $15 million in capital investments in order to improve and expand their sausage and sandwich production capabilities.

The joint venture marries two market-leading companies with complementary capabilities and significant strategic interests in developing and expanding their current distribution networks, primarily in the South Central and South Eastern US. Both companies offer a portfolio of strong regional brands, many of which hold market-leading positions.

"Their high-quality products, world-class manufacturing facility and family values makes Williams Sausage a perfect partner for JC Potter," said Tom Dalton, CEO of JC Potter Sausage Company. "For the past half-century, the folks at JC Potter have taken great pride in providing our customers and consumers with high-quality, delicious products. We are confident this joint venture will provide our customers with the promise and potential for many exciting growth initiatives in the future. The partnership will create a deeper talent pool that will improve existing products and enhance new product development to accelerate growth at both companies."

"We share similar priorities and cultures which focus on food safety and quality, customer service and improving our productivity, which will naturally lead us to more growth,” said Roger Williams, president of Williams Sausage Co. “This joint venture is an important step in our strategy to accelerate growth in our core geographic areas. We are excited about the opportunity to work with the team at JC Potter to achieve additional growth with a highly recognized brand which has a well deserved reputation for quality and service amongst its customers."

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