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June 16, 2014

Mobile is playing an increasingly important role in daily lives of UK consumers according to a recent study commissioned by Expedia Media Solutions and conducted by comScore, is to be believed

UK Travelers are are an active, mobile-savvy group that utilise multiple devices and sources of information throughout the travel cycle. Using insights from MMX Multi-Platform, the study found that two-thirds of UK Travel category visitors accessed content via mobile devices during January 2014, with Ground/Cruise (66%), Online Travel Agents (53%), and Hotels/Resorts (53%) leading among subcategories."Further analysis into device usage patterns revealed that both phone and tablet usage for Travel category visitation peaks at night between 8 p.m. and midnight, while PC Travel visitation peaks in the afternoon between noon and 5 p.m

April 16, 2014

Many of the major social networks are seeing far more traffic and time spent coming from mobile devices than from desktops, as the mobile/desktop divide continues to grow. Among the largest social networks, only Linkedin and Tumblr maintain a majority share on desktop, while newer social networks such as Instagram, Snapchat and Vine are almost exclusively mobile.

In 2013 some of the most pronounced shifts in audience behavior occurred as consumers attempt to keep pace with the fast-evolving consumer technology trends.

For the first time this year, multi-platform users (i.e. people who use both mobile and desktop devices) became the majority of the digital population — a milestone that was reached in April 2013. By the end of the year, a full 56% of digital media consumers constituted the ‘multi-platform majority.’

The multi platform devices have made online access ubiquitous , and this will have a tremendous impact on marketers specially across the developing countries and BRIC nations where the internet explosion is yet to take off

November 30, 2013

According to Comscore reports for US holiday season 2013 retail e-commerce spending for the first 24 days of the November-December 2013 holiday season, as well as its official spending forecast for the season.

For the holiday season-to-date, $18.9 billion has been spent online using desktop computers, marking a 14-percent increase versus the corresponding days last year. Tuesday, November 19 has been the heaviest online spending day of the season to date at $963 million.

Two other shopping days – Thursday, November 14 and Sunday, November 24 – have also seen at least $900 million in online retail spending.

"There were 48.6 million Germans who visited a retail site in September 2013 via PC or laptop, that’s 84 percent of the total internet population.

Among the top 5 Online Retail Sites are 1) Zalando.com and Amazon

According to Comscore Germany, Zalando was the fastest growing property in this ranking. Their online audience has increased by 40 percent from 5.2 million unique visitors in September 2011 to 7.3 million in September this year.

Amazon remains the clear leader in the retail space, growing by 13 percent over the two years to 31.6 million users during September, followed by Otto in second position with 12.7 million and a growth rate of 12 percent. Idealo has seen a 26 percent surge in audience size in Germany over the years, making it the second fastest growing site in this ranking."

August 9, 2013

Online
spending by Consumer Goods and Banking has been increasing steadily over the
last 5 years. In terms of advertising Spends in US Canada and Europe, the FMCG
( Consumer Goods and Financial services ) have led from the front as marketing
spends across traditional advertsing Print, Radio and TV have seen
drastic cuts,According to a report fromComscore, the In Canada the FMCG (CPG) segment
spent $26.5 million on digital advertising in Canada in 2012, up from $25.1
million in 2011. Comscore data reveals that 40% was spent on – was by health,wellness and and beauty companies40%

Among the top 5 Online advertising spends across Consumer products were

Food & grocery
household & cleaning supplies

Wellness and Beauty products

Alcoholic beverages and babycare.

Proctor
& Gamble and Condis BV (Clearly Contacts) were the most active vendors,
with Clearly Contacts, Kellog’s, Tide and Gillette the most active products.

July 15, 2013

The European summer has begun and with that comes a whole host
of popular sporting events. Across the 18 European markets measured by
comScore, 187 million people visited a sports website via a desktop or laptop
in May 2013. The top 3 sporting destinations in the month were Yahoo! Sports,
Goal Sites and Eurosport.

When ranking the European countries by reach, Turkey leads the
pack with nearly 80 percent of Turkish internet users visiting a sports site
during the month, followed by Ireland in second place with 67 percent reach and
then Spain in third with 62 percent. Poland and the United Kingdom are not far
behind, with 57 percent and 56 percent reach respectively.

The European average lies at 45 percent and Russia concluded the
rankings with only a quarter of their online audience accessing a sports site
in May 2013.

The number of smartphone users in the EU5 countries (Spain, Germany,
Italy, France and the UK) grew by 30 percent over the year, reaching
136.2 million in the three month average ending December 2012. This was
the first month that all European countries crossed the 50 percent
smartphone penetration mark.

The above 3 charts show how the Smartphone penetration in Europe grew by 80%. In 2010 Dec the number of Subscribers in UK and when you compare them with the Mobile ( smartphone user base ) in 2011, it shows a jump of 20%, In the year 2012 December, The Smartphone Revolution has truly arrived in Europe with a average smartphone penetration of 57%

Spain leads the rankings with 66 percent of mobile users owning a
smartphone in December 2012, followed by the UK with 64 percent – both
countries were above the European average of 57 percent. In France and
Italy, smartphone ownership was at 53 percent amongst the mobile
population, with Germany concluding the rankings at 51 percent during
the three month average ending in December 2012.

Mobile advertising revenue worldwide will rise 16 per cent in 2013, from $9.6bn in 2012 to $11.2bn in 2013, predicts the report. This figure will hike to $24.5bn in 2016.It’s estimated that the mobile advertising market will account for over 15.5% of the total online advertising market.

In the first half of 2012, the UK mobile ad market was up 132%, at 181.5 million, with digital accounting for 16% of all expenditure over the year. Mobile outlay was equal to just over 1% of the UK’s entire ad spend.

Smartphone penetration is also high across the globe with the world’s population spending significantly more time on mobile devices each day. On average, people spend 127 minutes per day on smartphones, far exceeding the desktop web device average of 70 minutes per day.

A Comscore MobiLens Report, released last October, also revealed that in most mature markets the penetration of smartphones is now over 50%. Spain comes in poll position with 63.2% of its population owning a smartphone, followed closely by the UK (62.3%) and then the US (59.1%)

February 25, 2013

UK Leads Online Engagement across Europe: A comparison of online engagement across Europe shows that internet users in the UK spent the most amount of time online in December 2012. During the month, UK consumers spent more than 37 hours online on their PC, representing the highest of all 18 European markets analysed. Turkey and Netherlands are second and third in the rankings with internet users spending an average of 31 and 30.6 hours online respectively in December 2012.
Even though online engagement in the UK increased by 5 percent over the year, Belgium is the country that achieved the strongest growth of time spent per visitor across Europe. Internet users in Belgium actually spent an additional 2 hours online in December 2012 compared to a year ago.