How many customers have you lost because you DON'T know them well enough?

Brilliant gets into the minds of your customers and delivers new psychological insights that drive strategic decisions.

What we do

PSYCHOGRAPHIC RESEARCHOur cognitive psychologists get into the minds of your customers and uncover deep drivers behind customer behavior. We show you how your future products and services can capture their attention, enhance their lives, and awaken their passions.

MARKET RESEARCHWe identify behavioral, cultural, and technological shifts that you need to prepare for. We can guide your strategy for staying relevant with Millennial and Gen Z customers.

PRODUCT INNOVATIONWe conceptualize and discover what will be successful with your customers 3-5 years from now. We help you envision your future, and prototype and test next-generation experiences.

SERVICE DESIGN STRATEGYThrough visioning workshops, journey mapping, service blueprinting, and competitor benchmarking, we help you paint a picture of your holistic omnichannel experience, and what you need to do next to be best-in-class.

USABILITY TESTINGWe test any product or service, anywhere in the world. From measuring success rates to eye-tracking and biometric analyses, our team of cognitive psychologists and neuro-marketers help you track the effectiveness of your product over time.

SPEAKING & WORKSHOPSWe are invited to keynote at conferences, kick off corporate initiatives, and help executives understand the strategic value of customer experience and psychographic insights.

Name a successful company that doesn't know its customers... We're waiting

Make your next move with confidence. At Brilliant, our psychology-infused research methods help you get to know your audience on a deeper level. Our cognitive psychologists go beyond average market research, helping you discover what motivates and thrills your customers, and what motivates them to become loyal customers, now and in the future. We deliver strategic insights that help you create experiences that are captivating, magical, and radically intuitive.

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Brilliant Experience is a customer research and innovation studio. We use research methods grounded in cognitive science to craft best-in-class experiences that are captivating, magical, and radically intuitive. We marry a deep understanding of your customers with your business goals, and deliver strategic insights that you can take action on right away. We're there when you need us and we get results quickly. Make your next move with confidence. Be brilliant.