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Leicester City fans arrived in their thousands to watch their team parade through the city

Chief executive Neil Old said it was a "great time" for Leicester after its football team won the Premier League title.

He said: "I was lucky enough to be with our big manufacturing partners in Tokyo earlier this year and I was outlining then the plan that our ambition was to take the brand back to Leicester.

"I was ready to explain where is Leicester and immediately everyone leapt around the table, our Japanese suppliers, everyone started talking about the football, it was such a phenomenon, it's been global news right to the heart of Japan."