Posts Tagged ‘The Artistic Integrity’

If the album art at left seems vaguely familiar to you, that’s because you’ve seen it before.

The newest mixtape from D.C. native Wale (probably the best rapper the general public somehow still doesn’t yet know about) is indeed an homage to his favorite TV show, Seinfeld — the original show about nothing.

The only thing wrong with Wale’s logic is that his mixtape is actually about something. A lot of somethings, even. He tackles one tough topic after the next on The Mixtape About Nothing, (racism, the music industry, love, growing up, artistic integrity to name a few) which should come as no surprise considering that before turning his attention to music full-time Wale played football at Virginia State. So just don’t call him a backpack rapper — cuz he ain’t one. But don’t call him a thug either, cuz Wale is about as far from a brainless thug as you’ll ever find in the rap game.

And that’s part of what’s great about Wale. You can’t pin him down as a “type,” paint him into a single-genre corner, or put him in a record company box. He’s too smart for that shit, and far too versatile (both lyrically and stylistically) to ever be defined as just one type of MC. Yeah he wears tight jeans and neon Nikes, but he’s still a street struggler who fought his way to record deals with Mark Ronson and Interscope. And sure he may call a girl “bitch” and his boys “nigga,” but that doesn’t mean he thinks “Obama” is some country in Africa either.

In a musical era where marketing and branding seem to come before beats and rhymes, most rappers are turned into virtual caricatures of themselves by providing (and encouraging) a specific self-image for their audience to hold on to…..