Exclusive Interview: Raye talks starring in the latest Timberland campaign and why empowering yourself and others is so important

Raye’s career is going from strength to strength. 2019 is shaping up to be another fantastic year for the London born singer-songwriter.

She is currently appearing in Timberlands latest campaign to promote their new sneaker. “Delphiville – a tough leather sneaker with bold attitude”. Representing a new direction for Timberland, the Delphiville combines a durable leather sneaker with a bold outsole. Integrating youthful style with a strong point of view, the Delphiville is available in four colours – gold, silver, black and light brown.

We managed to catch up with Raye for a bit of chat about the Timberland campaign and why it’s so important to empower not just yourself but other people.

What was it like filming the campaign video in Kew Gardens?

Filming the campaign video in Kew Gardens was really fun. It was nice being in the warm around all the nature compared to the city outside which was particularly cold and horrible the day we shot.

Raye in The Timberland Campaign video

I know the campaign focuses a lot on celebrating green spaces, can you name one of your favourite green spaces in London?

One of my favourites is green park. I spend a lot of time working in central London and I like going to the park sometimes to take some time out.

If you were going to escape by yourself for a few days, what couldn’t you live without?

I’d like to say there’s nothing I couldn’t live without. I’m working on putting my phone down and being present as much as possible so getting away from everything and escaping would be amazing.

Raye for the Timberland campaign-

Your track Confidence features in the video, what’s the story behind that song?

The feeling of the song is about making you feel happy and positive and uplifted, it’s important to feel confident and empowered as a young woman in a man’s world

Do you feel it’s important for you to use your platform to raise awareness of topics you’re passionate about?

I definitely think it is. I’m lucky enough to have a platform where I can reach a lot of people and be heard. It would feel like a waste to not utilise that.

How do you feel about the responsibility of being a role model for younger fans?

It’s a lot of pressure but it feels good. I want to set a good example for the younger generation and teach them that they can do anything they want to and achieve everything.

Raye for The Timberland Campaign shot in Kew Gardens.

Growing up, what were the main lessons you learned from role models in your life?

The main lesson I was taught is that perseverance can get you anywhere. Putting your mind to something and not quitting is very important.

We heard you were involved in an event for international women’s day, what was that like?

It was amazing! I hosted an all women’s writing camp at Church Studios with some incredible writers, artists, engineers and producers. In the 6 years I’ve been working in the industry I had only worked with female producers twice so felt like I needed to find some more amazing female talent to collaborate with.

What’s next for you, Raye?

I’m continuing to make music and write for other artists as well as working on my own project. I’m excited to release some new music over the coming months.