"Nice Matin, named after the largest daily newspaper in the South of France, gives the Upper West Side a splash of Provençal sunshine and a heady introduction to the cuisine of Nice, home of the pissaladière, pan bagnat and, if we are to believe the menu, a whopping big burger topped with comté cheese, smeared with aioli and served with a heap of rosemary-flecked fries. It's the best thing to happen to a hamburger since Daniel Boulud worked foie gras and short ribs into an all-beef patty. The pleasure is all on the plate, and it carries right through to the desserts.", William Grimes - NY Times.