Gary is representing MUVEDesign at three conferences coming up that reflect the nature of the three keys areas of the business.

At the TV Show Australia next week he is presenting about Social Television now and in the near future and how Inspiring the stories of tomorrow with social mediawill make TV truly and finally interactive

Santa Clara Convention Center

In Santa Clara, CA he is opening the business track by presenting New Augmented Reality Business Models at the worlds biggest Augmented Reality Conference known as the Event

And in June Gary is presenting at GameTech on Pervasive Entertainment and the excitingÂ merging of Games, Film/TV, Geo-Caching and Social Media

The TV Show is Australia’s only multiplatform TV conference. It is the first forum bringing together the value chain for multiplatform TV, with an emphasis on finding innovative ways of bringing services to the market. Content will enable decision-makers to evaluate technology, the costs involved and gain knowledge of roll outs and implementation.

How to be a successful new entrant in the multi-platform TV market by harnessing innovation

How to better understand and engage with customers across multiple devices

How to develop new, interesting formats that will attract viewers and advertisers

How to use Apps to extend the TV experience across multiple screens

How to launch new services and build new revenue streams through Social TV

How to integrate Social TV apps within the EPG

How to create hype and build communities around branded entertainment

Gary’s audience centric, social TV element followed by an interesting panel looking at community building around TV content.

The Augmented Reality Event 2011 will feature industry luminaries: Bruce Sterling, Vernor Vinge, Will Wright, and Blaise Aguera y Arcas.Â ARE 2011 will include more than 100(!) speakers in 30 sessions organized into 3 tracks: business, technology & programming, and production & design.

The 2 day event will feature more thanÂ 33 hours of talks running the gamut of AR essentials in 3 tracks: Business, Technology and Production:

Business â€“ For executives of established and start-up AR companies, as well as mobile hardware companies â€“ in search of business models and promising verticals for AR; Â a venue to form partnerships, learn about latest innovations, and most importantly speak with clients.

Technology â€“ For Developers, programmers and technologists seeking the latest and greatest engines and tools for AR; learn from case studies and post mortems delivered by experienced developers from the leading companies in the space.

Video games and interactive entertainment has come of age, and it’s serious business.Â Games have emerged as the pinnacle of consumer entertainment. The interactive entertainment industry is now faced with unprecedented popularity, unparalleled growth and significant opportunity.

â€œThe global video gaming market is expected to grow at a CAG Rate of 8.9% to reach $76.1bn in 2013â€*

The benefits of this are not just restricted to the video game developers and publishers- all areas of the value chain and the wider industry arereaping the rewards of this growth opportunity. As users are shifting towards new platforms developers and publishers are changing their business models to wrestle for market share.

Gametech is a 2-day conference blitz of learning, inspiration, solutions, and networking. It is the most comprehensive event on games and interactive entertainment in the region, and will provide an unparalleled event experience.

Gametech is for those who wish to benefit from the explosive growth in video gaming. Whether you are part of the industry value chain or whether you are considering interactive entertainment as a tool for your business.

I have been doing a lot of work moving brands, properties and companies into Second Life recently and in the process I am often forcibly reminded of the divide that naturally exists, in these new worlds, between ‘the corporation’ on one hand and ‘the individual/community’ on the other. The 3D Virtual World is being used in many ways by the natives (aka the public, a bad definition I know), living out their fantasies in a very chaotic but social way. In strong contrast to that we have companies who are naturally bland, characterless, faceless and in the worse cases anti-social.

It is not all bad as we are seeing something very positive emerging and being played out as both sides manouver and become better aligned. We are also seeing the next phase as the early mistakes pull out and leave the new entrants to learn from those errors. So I have collected some of my thoughts below on how companies need to approach the development of their personality.