WZTU
History
From Marc
Tyll;In 1992, under the
ownership of Guy Gannett, a new general manager was hired and
given the duties to do bring up the ratings. WSSP was switched to
Hot Adult Contemporary formatted WZTU"U 104.1",
however, the "U" did very little in terms of bringing in more listeners nor more advertising dollars. In an effort to
concentrate on its television holdings, Guy Gannett Broadcasting Services sold WZTU-FM along with WWNZ-AM
740 Orlando and WINZ-AM and WZTA-FM in Miami for $18.6
Million to newly formed broadcast group Paxson Communications Corporation,
headed by radio pioneer, former Home Shopping Network founder, Lowell
"Bud" Paxson. Under Paxson, WZTU became Top
40 formatted "104.1 The Wave" (pronounced "One Hundred
Four - Point - One, The Wave"). Former WAPE-FM Jacksonville program
director Bill Pasha was brought in to revamp the struggling "U
104.1", unfortunately, the "WAVE" was also short-lived, lasting
only three months due to a lack of ratings and flat sales revenues.