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Introducing: Coyote Ugly Canadian Whisky

On January 27, 1993, Wall Street intern, Liliana Lovell opened the firstCoyote Ugly Saloon in New York City. If you watched the Jerry Bruckheimer movie, Coyote Ugly (released in 2000), then you know all about this place where the waitresses, called ‘Coyote Girls’, serve the drinks, dance and sing, and even (apparently) down shots of whisky with the customers.

According to the movie, at the Coyote Ugly Saloon, things are kept pretty simple. The drinks are served straight up with no frills (unless you call things like girls dancing on the bar a frill). They don’t use soda for mix; they don’t even add a drop or two of water. In fact, if you ask for water, rather than receiving a little for your whisky, you are more likely to get doused with the stuff to a chorus of customers chanting, “Hell No … H2O!”

It was a flick that was panned by critics, but loved by the public becoming a box office hit during the late summer and early fall of 2000. The movie must have been good for business because in 2001, another Coyote Ugly Saloon opened up in Las Vegas followed by other locations across the USA, and even as far away as Russia.

With all this success, it is apparent that the Coyote Ugly brand has reached what I will call, ‘celebrity status’. The term ‘Coyote Ugly’ has in fact become firmly entrenched into the public consciousness. When that happens, the resulting cache of the brand is well worth capitalizing on. Which is why Celebrity Cellars International founder, Jeff Harder, teamed up with the founder of the Coyote Ugly Saloon, Liliana Lovell. They have decided that it is time to get Ugly (Coyote Ugly that is) with the launch of the new Coyote Ugly Canadian Whisky!

I received a sample bottle of this whisky from PURE Global Imports who asked me to provide a review here on my website to serve as a preview for the world-wide launch of the new Coyote Ugly Canadian Whisky on March 12, 2012. I was, to be honest, quite happy to oblige…