While some may understand the importance of a structured sales program, others may not know how crucial sales can be to the success of a company, let alone the value of a structured program. Generating leads can be frustrating, and when the leads aren't being contacted, they can easily fall through the cracks. This was our challenge with PropertyADVANTAGE.

PropertyADVANTAGE is a property management company based in San Diego that focuses on residential property management and Homeowner Association or HOA management. Founded in 2007, the PropertyADVANTAGE team have been consistent in their business, but failed to grow much farther than just word of mouth referrals. The company decided, in 2015, it really needed help if they wanted to grow, so they contacted us.

The 41 Orange team was brought in to help the company figure out how to grow its business without relying on purchasing contracts. With a well-researched inbound marketing strategy and a tailored sales program, 41 Orange was able to help PropertyADVANTAGE achieve a 319 percent ROI by the end of the first year, projecting a 1,089 percent ROI by year two. However, the success wasn't easy to achieve. To learn more about our challenges and how we manage to grow the company despite those challenges, read on.

The Story of Hydaway Bottle & How We Raised $263k On Kickstarter

Kickstarter has become the ultimate setting for the cinderella story. It’s the playground of makers and inventors, and the storefront for unique, one-of-a-kind objects. $2.1 Billion has been pledged on Kickstarter, and many people are vying for a piece of the crowdfunding pie.

But striking it rich isn’t as easy as crowdfunding makes it seem. Oh no, on the contrary. Successfully raising money on Kickstarter is a lot of work.

Just ask our good friend and client Niki Singlaub, inventor of HYDAWAY Bottle. Niki had a simple idea: What if there was a reusable water bottle that you could conveniently fit in the pocket of my backpack? Wouldn’t it be great if I could carry a water bottle for my kids instead of relying on store-bought drinks?

That’s when the HYDAWAY Bottle was born. Designed for an active lifestyle, HYDAWAY bottles are compact, folding down like an accordion to just over one inch to easily fit in a pocket, backpack, or carry-on --nearly anywhere.

With such a unique product, how could it fail?

The HYDAWAY Bottle collapses down to easily fit in a pocket while you're on the go.