Zipcar has launched its second annual #MAKEorBREAKweekend marketing campaign, encouraging new couples across the country to put their relationships to the test this weekend (Feb. 9 – 11) by going on their first road trip together. The campaign encourages road trippers to "make it or break it” before getting into the potentially messy gray area of Feb. 14.

According to a survey conducted by the car-sharing provider, more than half of Americans ages 18-34 feel that the first day or overnight trip is a good test of a new relationship.

Zipcar unleashes groundhog in Boston in Groundhog Day stunt

Zipcar, a global car-sharing company known for its imaginative PR stunts, is unleashing a groundhog in Boston today. The stunt is part of the company’s national #DontHibernate campaign, which encourages people to break their winter routines and get outside.

Zipcar and 14 other leading transportation and technology companies signed the Shared Mobility Principles for Livable Cities today, pledging to follow ten key principles that will help make cities better places to live through smart transportation practices.

As cities become increasingly congested and polluted, it’s more important than ever to establish a clear vision for the future among city governments, private companies and NGOs.

Zipcar teams up with researchers at MIT to create a new algorithm that helps increase mobility in cities

Zipcar and two PhD candidates from the Massachusetts Institute of Technology (MIT), Tianli Zhou and Evan Fields, have joined forces on a transportation project that seeks to make it even easier to get around Boston by ensuring Zipcars are available in high-demand areas.