Famous for his malevolent on-screen personae, actor Christopher Walken is now
the face of menswear brand Jack and Jones' new 'Made From Cool' campaign

He’s played psychologically damaged war veterans, a headless horseman, a James Bond villain, and numerous cold-eyed psychopaths. A trained dancer, he performed a tap-dancing striptease in Pennies From Heaven (1981) and an aerial ballet in Fatboy Slim’s “Weapon of Choice” (2001). Now 70, his screen career spans five decades and two things have remained constant throughout: the intensity of his performances, and the volume of his hair.

He is also one of few actors of his generation who, on the whole, has made good career choices into his later years. Some of Walken’s recent films - including A Late Quartet - have been among his best (we’ll gloss over The Country Bears). He has always given the impression that his choices are based on the integrity of each individual project, rather than the size of the paycheque.

Which is why his latest commercial venture - a series of promotional films for hip Scandi menswear brand Premium by Jack & Jones - is so interesting. The “Made From Cool” series, unveiled this week, features a silent Walken playing a mysterious tailor with a demonic glint in his eye and some impressively scary supernatural powers (such as the ability to shear a sheep with his bare hands). We’ll pass on the inside-leg measurement, thanks, Chris.