Design a Logo for Tatum & Mitchell

Durum: Closed

Ödül: R400

Alınan Girdiler: 0

Winner

Yarışma Özeti

--UPDATED BRIEF—
Hello wonderful designers!

I am looking for an upmarket logo and label design for my new brand of home-made dog food called "Tatum & Mitchell". The food is more expensive than regular dog food and thus the logo needs to be upmarket and show class as it will be marketed towards affluent people. Please have a look at the attached “The Competition” to see where I am heading

ABOUT THE FOOD
All of the food is made with human-grade ingredients and is wholesome home-made dog food.
I will be developing several flavours, but the first flavour is chicken, rice and pumpkin - all natural ingredients. No preservatives or added salt or additives, just the natural goodness of real products. Real chicken, real pumpkin etc. I will not be using by-products (chicken or bone meal etc.) at all.

WHAT I AM LOOKING FOR IN A LOGO
I have already designed a logo but it is too close to an existing brand so I want to change it. Please have a look at the “Tatum and Mitchell Label” attached.
I want the logo inside a circle. This is for packaging reasons. I like dark grey or black with a white font. I am open to other colour suggestions if you have an inspirational and unique idea. Just bear in mind that colours like red don't lend themselves to fresh food and will give an aggressive feel which I don't want. The logo must give an impression of goodness, trustworthiness, class and professionalism
The dimensions for the packaging (“Tatum and Mitchell Label” ) are as follows:
The circle has a diameter of 9cm and the rectangular strip behind it has dimensions of 33cmx5cm with an added bleed of 3cm for wrapping purposes. The colour of the strip will change per flavour but the circular logo must remain the same

I have also attached photographs of my dogs, Tatum and Mitchell as they were the inspiration for the food. I wouldn't mind a depiction or basic illustration of one or both of them on the label. PLEASE no cartoon characters; clipart or wingdings! You will notice that the label I designed has a basic illustration of Tatum but it looks a little too much like Rudolph the Red-Nosed Reindeer! Also look at my competitor's logo (“The Competition”) to see their illustration

The artwork needs to be immediately recognisable as a dog product / food so the addition of a paw print/dog bone/dog nose is acceptable and possibly necessary

FINAL PRODUCT
I work in Coreldraw so the final product from the winning designer must be provided in a format that I can use in Coreldraw and must be very high resolution as I will be printing large posters. I will also need all font files and the CMYK breakdown for each colour etc.
All rights to the artwork will be mine after work is completed
The logo must be presented inside a circle with enough space underneath it for me to add the flavour and other things required for the label

Thank you for your time and talent and all the best to all of you!

Tavsiye Edilen Beceriler

Genel Açıklama Panosu

Hi Sir, good afternoon. I posted a entry for your contest, but It was rejected (as all the proposals sent till this point), despite it followed everything you stated. I am a designer that haves over 10 years experience in the field, and I know that sometimes it's hard to get to a very specific result. If you would be so kind and guide me through the process of finding what you want I would be glad to help.

Hello!
I am so happy this contest is still open! Let me know what you think of #37, 38. and #39. I can alter the images - the idea was to give the dogs a trademark look. Feedback greatly appreciated!
Thanks!

4 yıl önce

Yarışma Sahibi

4 yıl önce

Hi there. This is still heading towards a cartoon feel which is not what I am after. Thanks for the effort though

Hello all. I worded my brief very badly which is possibly why the designs are heading in the wrong direction. I apologise for that (!) and have reworded the brief as well as loaded a logo of a competing brand so that you can see what I am after.

Hi guys. Thank you all for your efforts. Please note that I will not consider any entries that look like cartoons or are child-like. Please read through my brief. I am looking for an upmarket logo. Not a logo for children. I will not consider anything that is cute. This needs to be professional. Thank you for your hard work, but please don't waste your time and mine with child-like entries. Imagine this is an expensive human pre-prepared meal and you might start heading in the right direction. Also, no Wingdings or clipart please. Original work only. Thanks again

Hi. Thank you for your evaluation. :) Can Adjust my work. What to do, how to change, other colors can be?

4 yıl önce

Yarışma Sahibi

4 yıl önce

Hi there. I can see that you have been working hard - thank you. I love the illustrations of the dogs but there are several things I would like you to attempt to change. If you could work on entry #2... The font is too much like a cartoon font. I need something more "corporate", a simpler and cleaner font is what I am after. Also, the slanted logo won't work for labelling the food - please straighten it up. Try making the background a dark grey with the dogs and the name in white or a very light grey. I only want colour in the strip that runs behind the circle on the packaging. Mitchell is misspelt by the way...
Thanks again for all of the hard work.

Hi guys. Thank you for your entries and the hard work so far.
Can I just mention that although I am keen on a cartoon-ish characterisation of Tatum and/or Mitchell, I definitely don't want a cartoon-ish font. The font needs to give a feel of upmarket and expensive. Please have a look at the attached Tatum & Mitchell Label to see what I mean. It must have a luxurious feel as opposed to playful. If you don't want to go for a cartoon character, any sort of illustration of them will be considered.
Thanks again and all the best to all of you!

Hi There, just a quick question with regards to your competition. Are you only looking for the logo design, or the complete label redesigned? would love to get cracking on this :)

4 yıl önce

Yarışma Sahibi

4 yıl önce

Hi there. I am looking for both but I don't need the entire label designed (I will fill in content later) - I just need to know that the logo will suit the circular design of the packaging and that the interchangeable colour of the strip at the back will work with the logo. To conclude... the logo design and then an example of the same logo in a circle with perhaps a strip of colour behind. I hope this answers your question. I would be happy to answer any more you might have. Good luck!