Ecommerce Weekly Issue #8

This week, I found some great links on articles about the visual storytelling of your product and brand. Once you get this right, the other posts support this by showing you how to extend this into social media, and specific guides on Instagram and Pinterest.

Last but not least but often ignored is a post on how to improve the footer of your site. And, if you’re on Shopify, they just launched a new feature about integrating dynamic shipping prices right into the platform!

Visual merchandising is the obsessive focus on how a product looks and feels on a shelf. This focus and attention should be applied to online as well. But instead of packaging and placement, your website takes its place to help your users “walk the isles” of your online store.

Read this to make sure you haven’t missed a single area of opportunity to better “merchandise” your products as they walk through the 12 stores as examples.

Storytelling has always played a part in successful marketing. Stories enable us to build personality and create a connection with consumers. But can we actually tell a story on social media? This post walks through more examples of how to extend that storytelling out into social media.

This is an overview guide on leveraging Instagram for sales. From writing your bios all to way to collaborating with influencers. And if you’re not convinced that you can get sales from Instagram, they have 9 Ecommerce Entrepreneur case studies to show how they did it.