Here’s a brilliant Ad Shell idea designed to raise awareness for Child Abuse, but also to communicate directly to the child (complete with phone number to call), without the parents or potential aggressors even knowing. Taking the average height for adults and children under 10, they created two different messages based off the viewers height/perspective, then using an outdoor lenticular the ad shows adults an awareness message, while children see a message offering help directly. So simple I can’t believe I haven’t seen this before… Created by Grey Spain.

What a wonderful and unfortunate reality we live in. Having to relay messages as if we were the CIA relaying an encoded message for one particular person. All the children are important, and I wonder if the abuser was once a child who was abused? There is no excuse for denying anyone their wishes of a fulfilling life. Innovative ideas such as yours to create and promote something as important as this is what is going to bring about a world with a history of abuse while the present as well as future moments are of bliss!