At the center of the café and equipment showroom is the large square-shaped bar, where sits the company’s private-label stainless steel espresso machine named “Sabrina.” The drink menu is a people-pleaser, including traditional espresso-and-milk drinks available in single sizes, house-made sodas, smoothies, and frozen and blended sweet drinks. There’s also cold brew on tap, some of the city’s first, Carolina Coffee Roasting Co-Owner Candy Azarcon told Daily Coffee News.

Green Joe’s coffee is roasted almost entirely at CCR’s West Market Street roastery — which is in the midst of an expansion of its own — although the new shop does include an Ambex YM-5 unit for cuppings, roasting demos and other consumer education programming. This is the first Green Joe’s branded retail location for CCR, which maintains numerous wholesale accounts throughout the region, has a strong regional grocery presence and operates two cafés under the Carolina Coffee Roasting name.

Carolina Coffee Co-Owner Candy Azarcon

Nick Brown
Nick Brown is the editor of Daily Coffee News by Roast Magazine. Feedback and story ideas are welcome at publisher (at) dailycoffeenews.com, or see the "About Us" page located at the bottom of this site for contact information.