Betbright

Challenge

Drive new followers of BetBright on Twitter and Facebook with the use of a competition mechanic.

Solution

We ran a burst campaign on Twitter and Facebook surrounding BetBright’s Premier League ticket giveaway using highly engaged members of the football community. A selection of the UK’s largest FIFA YouTubers also hosted native FIFA 18 giveaways, adopting a Retweet and Follow BetBright mechanic. The mechanics were very effective and resulted in over 24,000 new followers in the space of ten days.