TMCNET eNEWSLETTER SIGNUP

(PR Web Via Acquire Media NewsEdge) hartford, ct (PRWEB) January 09, 2013
With years of experience in the search engine optimization industry, Verdad Media has seen the many algorithm changes that have taken place and has developed strategies and technology to account for these changes. As search engines continually grow smarter and better at detecting artificial back linking, search engine optimization firms must become more advanced themselves. Being proactive in technology development has meant that Verdad Media has been able to consistently stay ahead of competing firms and search algorithm updates.

Anti-Pattern-Matching Technology works by analyzing the past and present linking structure of a given website and uses proprietary algorithms to determine a “golden ratio” for each variation of the URL structure. This means, as the campaign progresses it continually appears to the search engines that the link building is being done completely by humans and in a natural manner. As search engines continue to look for new ways to determine non-organic links they can very easily analyze the URL structure across the sites back link portfolio. If the search engine determines that the linking is too consistent (not natural) that may very well lead to a penalty. While initially it might be surprising to say that you don’t want to have a perfect back link portfolio, the fact is you want to make certain “mistakes” just as humans would naturally make.

According to Verdad Media’s Chief Search Analyst Jake Burgess, “Being able to visualize the future of search is key. At Verdad Media, we accomplish this task by looking at how the human mind works and then honing in on the psychology and logic behind the algorithm changes.”
For any search engine optimization campaign, the ability to consistently maintain a natural link building appearance in the search engines is absolutely essential in order to avoid penalties or in the worst case scenario, de-indexing. This is why Verdad Media continually invests in researching and developing the world’s most advanced link building methodology and technology.

Says Verdad Media’s founder Gary Pollock, “Since the inception of Verdad Media we have always taken technological advancements as a priority and fully plan to continue this practice in the future. Every day we know that search algorithms are changing, whether they’re immediately visible or not, it’s just something that happens and we always need to be prepared to change and adapt to the current environment.”
Ultimately, Google and other search engines’ goals are to emulate the human decision making process, so Verdad Media looks at where the top search engines are today, and where they want to be in the future. By doing this, Verdad Media can anticipate algorithm changes and ensure client campaigns are designed in such a way that they are as “future proof” as reasonably possible.