Wednesday, September 07, 2005

Carlton Beer - Michael Lynch disagrees

I suspect it will win Gold or Silver>> at AWARD, Clio, The One Show and Cannes (perhaps even Grand Prix or Best of>> Show at one of those), and Silver (or Silver Nomination) at D&AD.>> >> I half agree that it would have been even better ten (or twenty years) ago,>> but the fact is, no one has done anything like it, so it's still fresh.>> >> Let's compare notes in June next year.>> >> Lynchy>

5 Comments:

"It's a great ad but some people will try and pull it down as they did with 'Tongue'. As Nobby will tell you, it only takes one dissenting voice on a major jury to affect the result."Warren Brown, Executive Creative Director, BMF Sydney.

"Agree with CB. It's the first really new idea in a long time. The kind that takes advertising beyond advertising."John Bevins, Chairman and ECD, John Bevins, Sydney.

"Executionally it references BA's 90's face ad, sure, and has shades of blackcurrant Tango ad I would say too, but big ads still happen everywhere, so it's totally current as an idea."Dave Johnson, Joint Creative Director, The Campaign Palace Red Cell, Sydney.

"It's always been a thin line between a pastiche and a copy. Personally, I'm not entirely sure where this sits but no doubt the various juries will have fun deciding."Paul Catmur, Executive Creative Director, DDB Auckland

“Pastiche ... ? Copy ....? Old idea ? No one outside ad land gives a rat's about those issues. The fact is, the punters all love it, and that's all that matters. I wish I'd done it, and I bet that Kiwi wanker does too.”Graham Nunn, Executive Creative Director, FNL Communications, Sydney.

“Obviously a bloody Chardonnay drinker, black turtle neck and all that. Probably not a Kiwi at all but some whinging expat hiding behind the silver fern. No red blooded Kiwi bloke in his right mind would not raise a pint of Steinlager to such a fine effort-worthy of Pine Tree himself. I wouldn't go as far as saying it's new and revolutionary just really really funny- really really relevant and really really well done.”Andrew Tinning, Creative Director, Marketforce, Perth.

"Dear Mr Anonymous. Do everyone a favour. Go kill yourself.Just make it nice and tidy so no one else has to sweep up. Thanks."Todd McCracken, Regional Creative Director, Grey Worldwide, Auckland.

“All I know is that I've been sent that ad about 40 times, and I don't even have 40 friends.”Darryl Parsons, Creative Director, Consortium, Auckland.

“Are you sure this isn’t just you stirring up a dull lunchless Wednesday in Sydney? Can’t believe Anon could be such a daft twat – the fact that’s it’s been done before is the whole bloody point! Otherwise we wouldn’t recognise it for what it is - satire of the highest and most comic degree.Big ad’s brilliant and is a fabulous volley over the net to the George Patts Melbourne Team. It’s so good in fact, that I predict it’ll clean up everywhere but here.” Mark Lees, Creative Director, The TakeAway, Sydney.

“IT'S NOT AS GOOD AS THOSE 'BRANDPOWER' COMMERCIALS...OR THOSE 'WHATS NEW' INFOMERCIALS... NOW THAT'S ADVERTISING. C'MON MR ANONYMOUS TELL US YOUR NAME...DARE YA. I LOVE IT. MAKES ME CHUCKLE AND I NOW DRINK CARLTON.”Jay Furby, Creative Director,Arnold, Sydney.

Are you sure this isn’t just you stirring up a dull lunchless Wednesday in Sydney?

Can’t believe Anon could be such a daft twat – the fact that’s it’s been done before is the whole bloody point! Otherwise we wouldn’t recognise it for what it is - satire of the highest and most comic degree.

Big ad’s brilliant and is a fabulous volley over the net to the BMF Team. It’s so good in fact, that I predict it’ll clean up everywhere but here.

Point I was trying to make is that having talked to a few beer clients over the past couple of months, Warren’s lot set the bench mark with Tongue, which seemed to spark off a great ad from Danny’s lads at Clems, (Hahn) which then made VB get its act together and out of the blue comes Big Ad. Excellent. Tooheys client is reputed to be over the work it’s had from Nobby’s boys, so suddenly BMF have got a crack at the brief, (back to Tongue again and the follow up, Washing Machine) because guess what, Carlton Draught is killing Tooheys New in sales. It’s got to be easier to sell great work, when the competition’s only differentiating advantage over the brand you’re advertising is....great work.

Because most clients here are ‘followers’ rather than leaders, we just need one client to approve a piece of brave work, that then goes onto to sell more stuff, for the competition to follow. Let’s hope automotive’s next, eh?