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2 This document contains Confidential, Proprietary and Trade Secret Information ( Confidential Information ) of Informatica Corporation and may not be copied, distributed, duplicated, or otherwise reproduced in any manner without the prior written consent of Informatica. While every attempt has been made to ensure that the information in this document is accurate and complete, some typographical errors or technical inaccuracies may exist. Informatica does not accept responsibility for any kind of loss resulting from the use of information contained in this document. The information contained in this document is subject to change without notice. The incorporation of the product attributes discussed in these materials into any release or upgrade of any Informatica software product as well as the timing of any such release or upgrade is at the sole discretion of Informatica. Protected by one or more of the following U.S. Patents: 6,032,158; 5,794,246; 6,014,670; 6,339,775; 6,044,374; 6,208,990; 6,208,990; 6,850,947; 6,895,471; or by the following pending U.S. Patents: 09/644,280; 10/966,046; 10/727,700. This edition published February 2014

4 Informatica Solutions For Providers The healthcare market in the United States is in the midst of fundamental transformation, with health providers at the epicenter. This transformation will touch every aspect of your business, and while the future is largely unknown, one thing is certain: a health provider s ability to gain value and insight from the vast amounts of clinical data generated by their electronic systems will be key to their future competitiveness. This is exactly where Informatica can help health providers, just as we have helped 84 of the Fortune 100, and more than 5,000 customers worldwide. Data Integration Platform for Analtyics Data from electronic health records and other new applications will create unprecedented opportunity for health providers to analyze, understand and optimize business operations and clinical care. IT leaders must support these information demands in a manner that meets current needs, is responsive to new requirements, while also being cost-effective. Informatica provides a comprehensive platform for data integration to access data from new and legacy applications; transforms and combines disparate data for use in analytic applications or data warehouses; and applies powerful data quality processes and logic to ensure the data are accurate and trustworthy at every step. Informatica s self-service data access tools can greatly enhance the productivity of business and clinical analysts through the ready availability of timely, trustworthy data, while letting IT focus on more complex data task. Healthcare Total Customer Management CEOs and other healthcare provider executives are tasked with making strategic decisions that are dependent on proper definition of customers across the ecosystem. All too often, some of the most basic information required to make these decisions is not available in a timely manner, or the data are of suspect quality. Nowhere is this more evident than inconsistencies between systems for core data such as patient information, provider information, and service locations. Informatica Healthcare Data Management solves this problem by managing each of these data domains to be unique, trustworthy, and reliable, and then maintaining the relationships between the entities as master data. Executives get their answers about patient referral patterns, market share, and primary care relationships more quickly, and can trust the answers more, since business analysts do not need to perform their own ad hoc data cleansing that is time consuming and can be prone to unknown errors. Proactive Healthcare Decision Management The speed to which your data is turned into action is nowhere more important or urgent than driving organizational change after years of effort and tens or even hundreds of millions of dollars spent implementing electronic health records. Informatica s decision support solution is designed to provide the ability to reach clinicians and front line staff across organizations, care settings and without requiring they be in front of an electronic health record or other application. Informatica meets exactly these needs by providing decision support and alerting that spans the actions and data available in all applications as well as data contained in HL7 and X12 messages and delivers alerts via , SMS text messages or applications at all points of care. 2

5 Test Data Management & Data Masking Ask Chief Information Officers and Chief Information Security Officers what keeps them up at night, and high on the list is the risk of a HITECH data breach -- and the associated fines, penalties and loss of public confidence that result. Informatica makes production data useful, but worthless by masking it for testing purposes while also minimizing data storage costs by moving only the slice of data that is needed instead of a full production copy. This is critical since every copy of production data used for development, testing, or training within an organization unnecessarily multiplies the risk of a breach. Privacy and compliance officers define the masking rules and policies, and IT can rest easy that the rules are implemented using the enterprise scalability of the Informatica platform. Data Archiving & Retention Chief Financial Officers are always looking for opportunities to save money, and Informatica s data retirement solution is one of the quickest and lowest risk ways to reduce the cost of operating and maintaining legacy applications. Virtually every organization performs a return on investment analysis for new applications that assumes one or more legacy applications will be turned off. In reality, this almost never happens as the data in the legacy application needs to remain accessible for either business or regulatory reasons. Informatica enables you to extract, compress, and secure the data from a legacy application into a low-cost file archive. Data remains completely accessible for read-only access through standard ODBC, and policy-based retention and destruction rules can be applied to data in the archive. With the application shut down, organizations quickly realize significant bottom line cost savings while ensuring business functions that require the data get what they need. Enterprise Code-Set Repository The management of codes affects virtually every area of health provider operations, offering new opportunities for medical management and analytics, but also representing a significant risk to revenue. Consistent translations of codes increase the chances of revenue neutrality and accuracy of new revenue cycle processes, while a sound architectural approach offers IT the opportunity to centralize governance and lower the total cost and impact of massive remediation. With Informatica s solution, business teams can search, use, and manage translations in one place. The solution leverages the Informatica Master Data Management platform setting it apart from other solutions by reusing skills, competencies, and technologies to quickly extend to other data domains. The Informatica Platform for Data Driven Healthcare: Solutions for Providers 3

6 The Informatica Platform for Data Driven Healthcare Business Value through Clean, Safe and Connected Data Information Infrastructure Cloud Data Integration B2B Data Exchange Enterprise Data Integration ILM Data Infrastructure Complex Event Processing Informatica RulePoint automates the analysis of data and delivers relevant operational intelligence and response actions to individuals and business process systems. For organizations in the early stages of implementing a data warehouse, RulePoint greatly accelerates the ability to provide the comprehensive and timely decision support and alerts urgently needed by business and clinical teams. This solution empowers end users, including clinicians and hospital executives, to quickly set up, detect, and analyze the information they need to take timely and relevant action. Master Data Management Informatica MDM delivers consolidated and reliable business-critical data to improve business operations and answer fundamental analytic questions about business operations. This software is designed to make your master data management (MDM) initiative successful. Its flexible multi-domain MDM technology and a unique trust framework enable rapid deployments and extensibility across the enterprise with faster time-to-value. 4

7 Cloud Data Integration With the Informatica Platform, you don t have to worry about losing control of your data, even if it resides outside your corporate firewall. The Informatica Platform accesses and integrates all cloud data easily, securely, and cost-effectively. Non-technical business users can take advantage of prebuilt cloud services to load, synchronize, or cleanse data in cloud applications on a self-service basis. Data Quality Health providers are constantly challenged with issues of poor quality data. Informatica Data Quality finds and fixes data quality problems wherever they are that cost organizations millions and introduces unnecessary risk. This software delivers pervasive data quality to all stakeholders, projects, and data domains for all projects and applications on premise or in the cloud using a single, unified platform. Data Archiving and Data Masking Informatica Data Archive safely archives application data, provides seamless access to archived data, and delivers this archived data to the business as needed. This software helps IT organizations manage growing data volumes, improve application performance, and reduce IT costs. Informatica Persistent and Dynamic Data Masking helps automate organization-wide data privacy policies across production systems by blocking or masking data without interrupting application behavior, and in nonproduction systems by permanently altering test data without losing meaning. About Informatica Informatica Corporation (Nasdaq:INFA) is the world s number one independent provider of data integration software. Organizations around the world rely on Informatica to realize their information potential and drive top business imperatives. Informatica Vibe, the industry s first and only embeddable virtual data machine (VDM), powers the unique Map Once. Deploy Anywhere. capabilities of the Informatica Platform. Worldwide, over 5,000 enterprises depend on Informatica to fully leverage their information assets from devices to mobile to social to big data residing onpremise, in the Cloud and across social networks. Data Exchange Informatica Data Exchange automates and optimizes relationships with trading partners by increasing visibility into all enterprise data, including cross-enterprise data. This solution empowers business users to configure end-to-end processes themselves. It enables true anyto-any data transformation and extends existing integration, SOA, and portal technology with an open and application integration infrastructure. Enterprise Data Integration Enterprise data integration capabilities are the keystone of the Informatica Platform, which accesses, integrates, and delivers data of any volume, for any application, from almost any source, in any format particularly data shared in industry standard languages like HL7 and EDI. In real-time and batch, both virtually and physically. Armed with these capabilities, your IT organization can break down the silos where data is held. The Informatica Platform for Data Driven Healthcare: Solutions for Providers 5

8 Success Story Taking Cancer Care and Research into a New Dimension with Informatica Timely access to clean, safe and connected data helps leading cancer care institute strengthen cancer research capability and improve cost control. Fast Facts Customer Dana-Farber Cancer Institute Business Initiatives Improve budget oversight and cost controls Increase operational efficiency while ensuring compliance with regulatory standards Technology Strategy Implemented the Informatica Platform, in this instance consisting of Informatica PowerCenter, Informatica PowerExchange for PeopleSoft, and Informatica Data Explorer to provide timely access to quality data. This next-generation integration platform is changing how the Institute manages patient care, conducts cancer research, and handles its daily operations. Managing the integration of multiple source systems required a sophisticated and flexible data integration platform. The Informatica Platform provides this, and it can be expanded to address our future integration challenges. Rob Sutfin, data warehouse program manager, Dana-Farber Cancer Institute Picture the Dana-Farber Cancer Institute Dilemma Like other academic medical centers that have a joint mission of providing clinical care and conducting research, Dana-Farber Cancer Institute experienced challenges in quickly tracking how many patients were in its waiting rooms; how many patients were typically treated in a day by each physician; and its research funding budget expenditures Because data resided in disparate departmental systems, managers and decision makers experienced challenges in analyzing their budgets and expenditures over a period of time. By standardizing on the Informatica Platform, Dana-Farber now can integrate vast volumes of different types of clinical and financial data into a format that s more valuable for end users. The open, scalable, and flexible integration platform assists in the way Dana-Farber manages patient care, conducts cancer research, and oversees its dayto-day operations. Managers now have daily operating expense reports in support of their day-to-day financial decision making, which is greatly improving Dana-Faber s budget process. Informatica has already reduced the time required to prepare operating expense reports from 6 hrs for 1 FTE. This is expected to lead to a reduction in the volume of support calls. In the longer term, Informatica will also support an integrated clinical care platform, which will transform clinical operations and patient management. The full Dana-Farber Institute Success Story is available at

9 Success Story UMass Memorial Health Care Unlocks Potential to Grow Patient Population with Informatica Central Massachusetts s largest not-for-profit healthcare delivery system relies on Informatica Platform to help steer journey to becoming one unified, agile, and data-centric healthcare organization and maximize return on data Fast Facts Business Initiatives Deliver efficient, high-quality, safe, patient- and family-centered care Focus on cost control, productivity, and implementing value-based processes Develop and execute comprehensive referral management strategy Grow patient populationby partnering with other community health care providers and by investing in selected services Technology Strategy Deployed the Informatica Platform in particular, Informatica PowerCenter and Informatica Data Quality to harness clinical, financial, and administrative data regardless of location, format, or volume and introduce pervasive data quality across the entire reach of UMass Memorial s campuses, projects, and applications. Using the Informatica Platform, we will know who our primary care patients are and how many there are of them This data will be vital in the development of the strategy to improve clinical outcomes, grow the patient population, and increase efficiency. George Brenckle, SVP and CIO, UMass Memorial Health Care UMass Memorial Health Care, the largest not-for-profit healthcare delivery system in central Massachusetts, consists of an academic medical center,four community hospitals, and more than 60 outpatient clinics. Four independent patient registration systems support the operations of the health system, with each of these having its own means of identifying patients, assigning medical record numbers, and recording patient care and encounter information. As a result, UMass Memorial lacked an accurate, reliable, and trustworthy picture of how many unique patients were being treated by its health system. The organization also lacked a reliable view of the relationships between individual patients and the providers that made up the patient s care team. For example, the health system could not accurately measure the patient care population as a metric for growing market share and considering becoming an accountable care organization (ACO). This hindered the health system s ability to make strategic market decisions and drive key business and clinical imperatives. In response, UMass Memorial is deploying the Informatica Platform to introduce an integrated view of patient information, encounters, providers, and UMass Memorial locations to support improved decision making. Moreover, the technology is being used to compute the number of primary care physicians cared for by the enterprise as a way of gauging its position with respect to being an ACO. The project requires that encounter and master data be merged from the core hospital information system applications and processed to derive the primary care patient count. One of the initial projects the primary care patient population program was completed in just seven weeks. This and other data integration initiatives will help UMass Memorial to improve clinical outcomes across central New England, grow the patient population, increase efficiency, and ultimately maximize its return on data. The full UMass Memorial Success Story is available at

10 Worldwide Headquarters, 100 Cardinal Way, Redwood City, CA 94063, USA Phone: Fax: Toll-free in the US: informatica.com linkedin.com/company/informatica twitter.com/informaticacorp 2013 Informatica Corporation. All rights reserved. Informatica and Put potential to work are trademarks or registered trademarks of Informatica Corporation in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks. IN03_1211_1857_0214

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