Back in my hometown there is a giant brick wall stamped with a barely visible, hand-painted Wrigley’s Gum ad—done decades ago, before papyrus-covered vinyl existed. A steady hand and days of patience made for incredible work that is unfortunately a dying breed. However, some incredibly talented folk like Colt Bowden are keeping the tradition alive.

A few weeks ago, Colt was part of a massive launch for a new typeface called Dude. Designed by Dan Gneiding and released by Lost Type, Dude has no less than 12 different styles. Colt shot a short, stop motion video of himself painting various styles with spot-on precision and attention to detail—a fantastic and appropriate release video for the face.

Bonus: If you’re interested in knowing more about sign painting, check out the newly releasedSign Painters book by Faythe Levine and Sam Macon.