Actress Brooke Shields and beauty expert to the stars Anastasia Soare will lead the campaign to generate $1 million to support the Make-A-Wish Foundation, a non-profit organization dedicated to granting the wishes of children with life-threatening medical conditions.

The Latisse Wishes campaign was borne out of the tradition of blowing on an eyelash to make a wish come true and leverages the excitement surrounding the availability of Allergan’s Latisse, the first and only science-based prescription treatment approved by the U.S. Food and Drug Administration for hypotrichosis of the eyelashes (inadequate or not enough lashes) that is used to grow eyelashes, making them longer, fuller and darker.

“Every 40 minutes the Make-A-Wish Foundation grants a wish to a child with a life-threatening medical condition. Forty seconds is all it takes to visit www.LATISSE.com to register your support and help make wishes come true,” said David Williams, president and chief executive officer of the Make-A-Wish Foundation. “We urge everyone to log on to the Latisse Website and register their support to help grant the wishes of children in their communities.”

Brooke Shields has also talked about her support for the campaign.

“I am delighted to be a part of Latisse Wishes, to not only help educate women on an eyelash growth product that is the first to be scientifically proven, but also to support a worthy organization such as the Make-A-Wish Foundation,” she said. “I remember being a child and blowing on an eyelash hoping my wish would come true, and as a mother I’ve passed this tradition onto my children. Through Latisse Wishes and in partnership with Make-A-Wish Foundation, we can keep the tradition alive and fulfill the hopes of so many more children around the country.”

In a news conference held last week at PETA's Bob Barker Building in Los Angeles, TV superstar Kate del Castillo launched her new PETA campaign urging people to help prevent violence against humans by always reporting violence against animals.
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