Chris Brogan, president of New Marketing Labs and the co-author of Trust Agents, offers up some great advice for new business owners.

Focus on what you need to drive the business, not the “trappings” of a company.

Keep your metrics simple, and focus on value.

Use sweat instead of credit.

In business for just one year, New Marketing Labs is not only profitable, they are growing. These three key are definitely part of their winning formula. For me, working within your means and staying very lean are keys for success. It’s nice to see that others agree.