We founded Connected Capital in 2017 to invest behind our shared thesis that enterprise software would move from on-premise infrastructure to “Software-as-a-Service model”. Our ambition, quite simply, is to back the best B2B SaaS entrepreneurs and support them in scaling and growing their business.

We firmly believe in the migration of software to cloud-based service model. Moving away from on-premises infrastructure benefits a company in many ways – and not just financially. It also leads to increased efficiency, productivity and accessibility of business operations. SaaS also means adopting a different sales model and approach for enterprise SaaS vendors. It means having a carefully designed, customer-centric sales organisation that can balance skills, processes and tools.

Getting your business to that state is our expertise. We focus on enterprise SaaS. And we think focus matters. We don’t just say it, we live and breathe it. Our founders have diverse backgrounds in M&A, private equity, law and strategy consulting and every one of us is focused on enterprise SaaS. Connected Capital’s ambition is, quite simply, to back the best B2B SaaS entrepreneurs to support scale and to grow their businesses.

By concentrating our resources, we can differentiate ourselves to a point that really matters to entrepreneurs and adds value to their companies. That means we are uniquely able to invest behind and support our portfolio companies as a team.

The greatest compliment we receive is when people say “you should work with Connected Capital” – because we want everyone to succeed, together. We are experts that invest in exceptional enterpreneurs, in leaders. We have the skills, expertise and experience to invest with conviction in entrepreneurs with equally great ambitions. We operate as a true partner and make a difference. We are refreshing and down to earth in decision making. We like to talk business and avoid bureaucracy. We love success, but only if it is accompanied by integrity and fairness. We want to succeed together.

Our approach

In which companies do we invest?

B2B SaaS is our focus

We are experts in B2B SaaS aplications. That is our focus. We firmly believe in the migration to “software-as-a-service model” for B2B software companies. It requires a customer centric approach. That is our expertise. That is why we have built our firm around building B2B software leaders. Every one of us is 100% focused on B2B SaaS. That means we are uniquely able to invest behind and support our portfolio companies as one team

We accelerate growth

We like start-ups, we like them a lot. Yet we don’t invest in them. Our skills, expertise and experience thrive best if we can scale and grow a company that already has a decent amount of revenue and more customers than friends. We want to invest in scale-ups or further down the curve. We are experts in growth. And our funds and support are best used to accelerate growth. In the deal structure we are comfortable with both minority and majority stakes.

We invest in Europe

‘Return on location’ is a crucial component of our investment success, which is why we only invest in companies with European roots. That’s because our real added-value is in providing hands-on strategic and operational support. It’s easier to organise face-to-face meetings when everyone is just a short drive or flight away. Even with the ubiquity of video conferencing, there’s still something to be said for convening in person. We think it makes sense.