Coming Soon: BYOC (Bring Your Own Container) Wine

But what if you could bring your own container to the store and skip the box all together? Bring your own container wine? In my own neighborhood?

All we have to say is, "Fill 'er up!"

Coming soon to American grocery stores are fill-your-own wine machines. The machines carry anywhere between 500- 1,000 liters each and all you do is supply the container. By reducing the amount of packaging needed to contain and transport wine, there's a substantial savings that's able to be passed along to the consumer. Plus, it means you can take your adult beverage home in a container that actually fits in your fridge, in the amount you want!

The machines contain red, white and rose wines and should run around $2/liter. They work the same way a self-service gas pump does, just swipe your card at the machine, fill your container and it prints you a receipt. It's as easy as that!

We like the idea of being able to fill up any size container, big or small for a party or just a night at home. You could take home just enough for two glasses for dinner or enough for a whole crowd, the choice is yours! Plus, when all is said and done, there's no extra trash piling up in your garbage or need for additional recycling measures.