NBA eyes nickname jerseys for Heat, Nets

Summary of 8 articles · Updated Sep 24, 2013

It was brought down from the NBA offices Monday night that the league will be giving the Miami Heat and Brooklyn Nets jerseys with the player’s nickname instead of the last name on the back. NBA May Try Nicknames On Back Of Jerseys For Heat & Nets] Of cou… (more)rse, the league isn't moving forward with this nickname idea to sell Battier jerseys. The NBA is currently looking into replacing a player’s last name on the back of their jersey with a nickname to be determined by the player. This is all about pricing "King James" and "The Truth" jerseys for $299.99 on NBA.com and in the NBA Store in Times Square. Traditionalists will react in horror, much as they did when the Warriors unveiled their sleeved jerseys last season; more open-minded observers will assert that the move is all in good fun, and it will appear to the league’s younger fans. We're not quite yet at the point where every team's uniforms will feature overt sponsorship, but we learned Monday that this season could bring a new wrinkle that some might find even odder than an encroaching logo: players' nicknames. Bleacher Report's Ethan J.

14 Nicknames Miami Heat Players Should Use On Their Jerseys

Leave it to the NBA to continue to find ways to draw interest in its product, even if the interest being brought is mixed with negative and positive reactions. It was brought down from the NBA offices Monday night that the league will be giving the Miam…

The NBA appears ready to announce its latest marketing gimmick. According to a report by Tim Reynolds of The Associated Press, the NBA is considering using players nicknames on the backs of jerseys for a Heat-Nets game or two. At least one player thinks…

Nicknames may be coming to NBA jerseys: League reportedly eyeing Heat, Nets for experiment

The NBA and its teams have worked overtime in recent years to come up with fresh new jerseys in the interest of moving more merchandise. There have been special uniforms to honor Latin heritage, rebrands and redesigns, retro reissues and short-sleeved s…