In Homes / Consumer Electronics - M Beltrami

2.
Content
! A vision for the connected home
! The vision becomes reality
! How OSGi fulfills different needs: value in the value chain
! Each product is a gateway to service delivery

3.
A vision for the connected home
! Content convergence break the barrier between home
space, personal mobility, and productivity
! Consumer want to access THEIR content WHERE they
want WHEN they want
! Many different devices, reflecting mood, lifestyle and
application will join a common interoperability picture

9.
Evolution of the connected home
! The vision is becoming reality. The standardisation world is
joining forces to make the dream a reality. The keyword is
interoperability.
! The top down and the bottom up model, both already moving,
will meet at mid way.
! The Consumer product can reach the critical price point only in
a global dimension: the solution shall support regional
differences, local business models and practices.
! UPnP, DHWG, Wi-Fi, as well as dozen of specific initiatives, will
create the needed common ground to build successful
consumer services.
! A common glue is needed to ensure a smooth take off of the
services themselves, across different hardware and software
solutions.

10.
Operator driven model
! Operators build their offer around services, and this is
what they charge users for
! They need a platform available on the user side
! They need this platform known and supported by the
developers of services
! The effort to deploy a proprietary platform is huge and high
risk. It would imply growing a dedicated industry of service
provider
! OSGi offers the ability to address ‘generic’ consumer
devices with dedicated services.

11.
Bottom up model
! Consumer buy services and devices. Devices fit their
lifestyle, furniture, trends.
! The installed park of newly bought connected products
grows spontaneously.
! Consumer would like devices fitting all the services that
they need
! OSGi may turn this disordered collection of opportunities
into a powerful business enabler.

12.
What is a connected product
Consumer: A tool to enjoy (connected) infotainment services
(maximise personal value)
Manufacturer: A common platform, enabler for the widest
variety of functions (maximise product proposition)
Access provider: A platform to manage dedicated added value
services (maximise fidelisation)
Service provider: a terminal to deliver the value proposition
(maximise the reachable market)

16.
Conclusions
! In the consumer environment, each device may become a service
gateway
! OSGi offers a win-win-win situation in the value chain, with a single
solution that addresses different problems belonging to different
stakeholders
! Manufacturers
! May act globally
! Get a powerful solution for the device life cycle
! Service providers
! May focus on services
! A real independent service industry may fly
! Service aggregators
! Support vertical business models on common platform
! Benefit from availability of a wider offer
! Focus on provisioning and customer management