Reprise strengthens senior team

Search and social agency Reprise Media has bolstered its Australian network with the appointment of three new senior leaders in the Sydney and Melbourne offices.

Reprise Media Australia CEO Craig Ellis (pictured) has promoted account director Dennis Wong to the new role of national operations manager. Wong, who will relocate from Sydney to Melbourne, is charged with ensuring the agency’s four Australian offices to increase efficiency.

Harjit Rana joins Reprise Media as social communities and analytics director, also a new position.

Rana previously had a nine-year career with the BBC in the UK in digital marketing, where she has been at the forefront of the corporation’s digital expansion both in the UK and overseas.

She played a leading role in the launch strategy for the global BBC iPlayer app in 16 markets across Europe, Australia and Canada.

Wayne O'Brien has also come on board to lead the Hyundai and Kia accounts. O’Brien formally worked at M&C Saatchi on CommBank and spent four years at the Ogilvy group working on major accounts including Telstra and St. George Bank, specialising in direct marketing, engagement development, staff communications as well as off-line and online media.

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