New Again

I just completed another logo / identity for a second hand furniture store in Paphos. Here it is: Xana Neo (New Again). The owner wanted to keep the Greek name in English. I based it on a typeface I had done as a self initiated project called Nuish (new-ish) weirdly enough, also for a second hand store. We thought Nuish might be too confusing a name and maybe a little too clever. Depending on pronounciation, and based on the fact that most customers will be Greek, you may not understand the meaning.

I think Xana Neo makes for more interesting characters of the alphabet, and is simple and straight forward. 'One man's junk is another man's treasure' as they say.