22 Brand identity tips to get attention

At Entrepreneur.com I regularly read valuable and useful articles on branding and brand identity. Definitely interesting for you as well. That's why I made a selection of 5 articles with 22 tips in total to help you get attention with your brand.

Attention grabber #1:﻿

5 BRANDING mistakes made by every starting entrepreneur, but shouldn't

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Many starting entrepreneurs or startups are not working on their brand or branding. They have better things to do, right? Still it's better start with branding right away, because branding is important — even for smaller companies.

But before you start working on your brand, be careful not to make these 5 beginner mistakes:

5 TIPS for building a strong brand identity

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Is my brand that important? Your brand is everything! An attractive brand is makes your potential clients interested long enough to take a look at what you're offering. Your brand is like an spokesperson for your business. The first person people see and talk to when they come in contact with your business — the first impression they get of your business.

5 TIPS to get your brand noticed

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What do you do to stand out in the crowd? Your brand is a representation of your identity as a business. That's why you want to show who you are and what you do. And most of all: you want the right people to notice your brand.

IN 4 STeps to a brand identity that works

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It makes sense that small business owners think branding only works for big corporations. But that couldn't be farther from the truth. Brand should be a priority for small businesses as well, despite the fact that it's a complicated subject. Why is it that important? Your brand gives people the opportunity to get to know and trust you — and trust is what makes them buy from you.

3 CHANGES IN THE WORLD OF BRANDING AND MARKETING

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Most successful entrepreneurs work on long-term solutions for their brand instead of hoping for overnight success. This mindset is essential in the world of branding and marketing these days. Your brand is a collection of small efforts instead of one big campaign.

Here are the 3 changes you can benefit from as an entrepreneur:

Everybody can get attention, not just the big corporations.

Target the right audience (like a laser) is more effective than trying to reach everybody (like a shotgun).

From a sprint to a marathon. Creating an effective brand takes time and patience.