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Reliance Retail plans
five cash & carry stores next quarter
Reliance Retail plans to launch five Cash & Carry stores in the
country in the next quarter, a key company official said here today.
Reliance Retail announced the launch of its second cash and carry store
in the country, called 'Reliance Market' here after Ahmedabad. "Right
now, we have five additional stores that are coming out of the ground",
CEO of Reliance Market, a division of Reliance Fresh Limited, Randall
Guttery, told reporters. "They will come up within the next quarter".

Reliance
launches India's
largest hypermarket in A'bad

over 50 million
sq ft via franchise as well as direct routes. RelianceMart, which is
targeting returns of $23 billion by March 2011, will begin writing its
success story with the opening of its first hypermarket in Ahmedabad on
August 15, when India celebrates the 60th anniversary of its
independence.

This will be
followed by two more hypermarkets in Jamna Reliance India Ltd launched
its much awaited format and largest hypermarket under the brand name
RelianceMart at ISKON Mall, SG Highway, Ahmedabad, which will be open
to public on 15 August.

After the
successful launch of consumer good super market Reliance Fresh and
Consumer Electronic and Digital, this will be the company's third
retail format in the market. In order to achieve its target of covering
100 million sq ft of area with hypermarkets, RelianceMart — a
part of the Reliance group's $5.5-billion retail initiative —
has begun sealing real estate deals at breakneck speed to set up mega
retail stores.

in
the last six months, the company has acquired gar and Gurgaon in
September.Around 23 percent of the hypermarket floor space will be
allocated to garment brands while the rest will stock footwear, home
goods and other products. Luxury products, which will cover a floor
space of 11 percent, will include brands like Lakme, Maybelline and
Chambor. The hypermarkets in Jamnagar and Gurgaon will cover areas
ranging between 1,65,000-2,00,000 sq ft.

Reliance
Industries on Sunday launched
its first retail format
called Reliance Fresh in Hyderabad. Spread over 2,000-5,000 sq ft, 11
such Reliance Fresh neighbourhood convenience stores will come up in
the city beginning November 3.

RIL is targeting not only the households but also streetside vegetable
sellers. According to sources, RIL is setting up Ranger Farms
— outlets that will specifically service streetside vegetable
sellers who can stock up on fresh farm produce.

The Ranger outlets will open at 2 a.m. and continue selling produce to
vendors till 9 a.m. The Ranger format is something in the lines of
German major Metro Cash & Carry’s operations in
India. But while Metro targets larger retailers such as restaurant
chains and bulk consumers, RIL is expected to forge a relationship with
streetside vegetable sellers through the Ranger concept. It is not yet
clear whether separate outlets will be opened for Ranger Farm or the
existing Fresh outlets will function as Farms by the night.

Guninder Kapoor, president and CEO of Food Business at RIL, says the
Fresh stores at Hyderabad are part of a pilot project. “This
is a pilot project which will help us understand customer needs. The
pilot for this format will be taken to many other cities over the next
few months.”

Next on the company’s list are bigger cities, including Delhi
and Mumbai.

RIL has already said that it will invest close to Rs 25,000 crore over
the next five years in the retail business. The company plans to
establish 4,000 retail outlets across various formats by then, and is
eyeing sales of Rs 1,00,000 crore over the five-year period from the
retail business.

Besides Reliance Fresh, the company also plans to launch larger format
stores called “Feel Fresh Plus” which will be
spread over 10,000-15,000 sq ft. The Fresh Plus stores will stock fruit
and vegetables as well as apparel, consumer electronics, FMCG items and
even medicines.

From Hyderabad, these stores will travel to Mumbai and Delhi where
Reliance has identified up to 80 locations each.

But even as the retail debut kicks off with fruit and vegetables, it
seems the company is doing a rethink on whether to get into the larger
formats such as hypermarkets and
supermarkets. These two formats require over 1 lakh sq ft of space and
may not come up at prime city locations. Instead, Reliance is
contemplating tapping alterative sites such as the SEZs for opening
hypermarkets.

The retail rush
11 Reliance Fresh neighbourhood convenience stores will be launched
first in Hyderabad
These stores will be set up soon in Mumbai and Delhi where Reliance has
identified up to 80 locations each
RIL is also setting up Ranger Farms — outlets that will
specifically service vegetable vendors
Ranger outlets will open at 2 a.m. and continue selling produce to
vendors till 9 a.m.
Company plans to establish 4,000 retail outlets across various formats
in the country

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New
Delhi,
India, January 30, 2007 -
With over 40
Reliance
Fresh stores
already launched in Chennai, Hyderabad and Jaipur, Reliance Retail
began its assault of the National Capital Region market with the recent
opening of nine new stores in Ghaziabad, Noida, Faridabad and Gurgaon.

The company is targeting to open 100 more Reliance Fresh stores in New
Delhi alone within four months, and a 1,000 new stores in 35 cities
nationwide by the end of the year with a built-up area of over 4
million sq.ft. An investment of Rs.8,000 crore is envisaged for the NCR
region alone.

Reliance Fresh stocks fresh fruits and vegetables, staples, fast moving
consumer goods and dairy products. The stores are already selling over
1,000 tonnes of fresh produce daily and also 250 categories of
commodities. The company is approaching farmers directly for the
procurement of produce, seeking to reduce the 40% wastage that occurs
through the traditional supply chain.

Reliance
Retail today ushered in a new retail culture in the National Capital
Region by opening nine western-style food stores as it hoped to become
the preferred supplier of push-cart vendors and kirana stores. The
launch of nine ‘Reliance Fresh’ stores in Noida,
Greater Noida, Gurgaon, Ghaziabad and Faridabad took the number of such
outlets that sell fruits, vegetables, groceries and dairy products to
49 in the country with an investment of close to Rs 3,000 crores

Reliance
Retail
to open 500 hypermarkets by 2010

To
provide
western-style retail facility “Reliance Mart” will
sell a range of 95,000 types of items includes consumer durable
products (clothing, stationery, toys, medicines, home furnishings,
footwear etc), FMCG, IT, automotive accessories, apparel accessories,
fine jewelry and fashion jewelry under one roof. For this Reliance will
set up a series of 500 hypermarkets across the country by 2010 while
the recent next hypermarket will be established in Jamnagar in Gujarat
and in the NCR by next month with a planning to open 30 such marts by
the end of this year includes six in National Capital Delhi, five each
in Punjab and Andhra Pradesh, three in Gujarat and two in Bangalore,
informed RIL president and CEO (Operation and Strategy) Raghu Pillai on
the occation of first hypermarket in Ahmedabad on Monday.

Reliance
had
announced last year to invest Rs. 25,000 crore in its retail store and
expected to spend Rs. 2,500-3,000 per square fit for establishing 500
hypermarkets in 784 towns by next five years. Since then Reliance has
been looking for deserving lands across the country to fulfill its
dream project.

Reliance
will provide
some innovative and unique services to the shoppers such as tailoring,
shoe repair, watch repair, a photo shop, gifting services and laundry
services all within the store under one roof. The facility of owned
fresh bakery service will be all time available under brand name of
''hot off the oven''.

Reliance
Retail is
building a vigorous and state-of-the-art supply chain infrastructure in
parallel to cover the entire country along with setting up its own cold
storage chain discretely. “It is expected to generate direct
employment for half-a-million people and indirect employment to two
million

To
woo the customers,
RelianceMart will keep on offering versatile offers to all its
customers such as ‘RelianceOne’, a common
membership and loyalty programme across all its formats, which follows
the philosophy of 'Earn Anywhere, Spend Anywhere'.
‘RelianceMart’ will also provide easy and
attractive finance options, including zero percent financing for the
purchases on some selected products.

Reliance Retail
plans
five cash & carry stores next quarter

ReutersReliance
Retail announced the launch of its second cash and carry store in the
country. Reuters
While two each are expected to come up in the north and west, one is
planned to be opened in the south. Guttery did not name the five cities
for "competitive reasons". He indicated that the company is currently
focused on making the cash & carry format work and understand
requirements of customers. "We will first go slow. Once we make it
work, then we will grow fast".
Guttery termed the Reliance Market located in Ahmedabad "magnificiently
successful", with 108,000 business partner members, including 17,000
local kirana traders. On the 50,000 square feet Bangalore Reliance
Market, the company said, it has a collection of over 8,500 products,
both food and non-food, with more than 85,000 business partner members
already enrolled."The store caters to the needs of local kirana
traders, small businesses, hotels, restaurants and offices, offering a
range of regional, national and international brands to its partner
members, at very compelling wholesale prices", Reliance Market said.

Reliance
Fresh is the retail chain
division of Reliance Industries
of India which is headed by Mukesh Ambani. Reliance has entered into
this segment by opening new retail stores at Hyderabad on 3 November
2006. Reliance plans to invest 25000 crores in the next 4 years in
their retail division and plans to begin retail stores in 784 cities
across India.Reliance
Fresh
recently (24th Jan, 2007) opened 12
"Fresh" outlets in Chennai increasing its total store count to 40.
Reliance is still testing its retail concepts by controlled entry
beginning in the southern states.

The company is planning on opening up 6 stores in Bangalore
by the middle of February (2006) and an additional 7 stores by the end
of February. The store’s size would vary from 1,500 sq ft to
3,000 sq ft, which will stock fresh fruits and vegetables, staples,
FMCG products and dairy products. Each store is said to be within a
radius of 1-2 km of each other, in relation to the concept of a
neighbour store. However, this is only the entry roll-out that the
company has planned. Bangalore is said to have 40 stores in all by the
end of the year.

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9868152949 9313684453

Reliance
Fresh opens
six more retail stores in AP

The Reliance
Fresh retail rush is on. The
company opened six more stores at Saket, Dilsukhnagar, Bowenpally,
Vengalraonagar, Miyapur and Uppal, taking the total to 17 in the city.
According to company sources, "It is an ongoing process and only six
more stores have been opened. But when we reach a substantial figure,
we will definitely come out in a big way."

The sources
said that the 17 stores put
together have been averaging around Rs 15-16 lakh daily and around
800-1,200 footfalls daily.

The six
stores with a size of 2,500-4,000 sq
ft each made around Rs 6.5 lakh in the first one week, he added. In the
first phase, the company opened 11 pilot stores on November 3, offering
fresh vegetables, fruits, flowers and grocery items. It plans to touch
a figure of 40 stores in the twin cities in the coming days.

VISAKHAPATNAM
:
Reliance Retail Ltd., on Monday opened its first set of three pilot
stores in the steel-cum-port city at China Waltair, Murali Nagar and
MVP Colony.

Talking
to media
persons at the China Waltair store on the occasion, its' customer
operations head, K.S. Venugopal, said Reliance Fresh would carry fresh
fruits and vegetables, staples, top-up grocery, non-food items and
dairy products and a whole lot of other categories at very competitive
prices. All the stores opened in the city have an average area of about
1,800 sqft and an average of about 20 sales associates attending to
customers in each store open from 8 a.m. to 9 p.m. on all seven days of
the week.

"I
am glad we are
opening about 40 stores in Andhra Pradesh alone by this March end. By
June, we hope to open between 75 and 100 stores in the State on the
Fresh format. There are 21 stores in Hyderabad, and seven in Vijayawada
and Guntur bringing the total to 56 excluding the three opened here,"
he said.