In the hands of the creative duo Carol Lim and Humbert Leon, Kenzo regains the spirit of his first collection the Jeans line, launched in the mid-80s. The Collection Memento Nº2 recreates and renews the original designs of Kenzo Jeans with garments of clear urban vocation, that comes to be worn by an alternative icon that nobody expected: Britney Spears.

Sweatshirts and t-shirts featuring his popular tiger up to a denim line interpreted in all kinds of pieces, from jeans to a raincoat, through jumpsuits, tops and baseball caps of oriental inspiration, are part of the Spring-Summer 2018 campaign. ¨We had fun on the set, although it was a bit weird for me at the beginning. I'm used to posing in a studio or a small place, but this was on the street. We were there and I had really revealing clothes, which made me feel strange but, of course, the photographs -taken by Peter Lindbergh in the middle of the streets of Los Angeles- turned out to be very cool”, Britney confessed to Vogue.com. The collection is now available online and in physical stores.