L. L. Bean has been in business for 100 years - not because they make things but because they make things possible.

The Engagement

L.L. Bean and GSDM wanted to create a series of short films that focused on the customer experience. DK helped bring those experiences to life by focusing on a simple human truth: it’s not important that you climb the highest mountain or be the first to ford a river - what matters is that you’re out there. The promise of L.L. Bean is that they will be there with you every step of the way.

L.L. Bean Work

GSD&M’s “Discover Something” campaign seeks to refocus on customer experiences. They teamed up with DK to create a new kind of message - the adventures we yearn for are just beyond our own back doors. View