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As a small or mid-sized business, your first priority is your product or service offering. By making sure your product is the best out there, you automatically stand out. Your second priority, though? Branding. And by that, we mean more than just your logo. From your name to your mission to your color scheme to… Read More

Do you know why Coca-Cola’s logo is red not blue? Why Starbucks uses green for their logo rather than purple? The colour of a brand is often the strongest visual element that pops and creates a specific mood, impression, and representation of the brand. Let’s look at some of the most common branding colours that highlight the positioning… Read More

A strong brand strategy is a carefully thought out plan that includes both short and long-term goals for developing and growing a brand successfully. It’s more than solely a name, logo or slogan - though these are essential, creative components of your brand, a brand encompasses everything within your organization. "Your brand is what… Read More

Similar to the rapid changes with technology and fashion, brands need to have a refresh every six to eight years to stay current. Over time, brands get tired and that’s why a refresh is so important; it’s about modernizing your brand and keeping it fresh in today’s market. Giving your brand that breath of fresh… Read More

And How it Relates to Customer Loyalty "If Coca-Cola were to lose all of its production-related assets in a disaster, the company would survive." - A Coca-Cola Executive The reason? Because of their in-depth brand style guide that guides everything Coca-Cola. The most important thing that a company has are brand guidelines (sometimes known… Read More

Creating a brand identity is the first step your company must take once you’ve settled on your business plan, what service or product you are selling. A brand is everything your company identifies as; it’s the vehicle to tell your story, it’s what communicates your values to visitors at first glance. Building a strong brand… Read More

“The brand is the vehicle that allows you to tell your story and without it, you can’t communicate who you are as a company,” says Founder and Agency Director of Y5 Creative, Carol Colley. It’s that story - and an internal understanding of who you are as a company - that creates a brand… Read More

There may be other digital marketing agencies out there, but there is no other place like Y5. We’ve got laughs, we’ve got Ralfie, we’ve got candy bars and chips galore. We also have skill to spare and oodles of creativity. You want the facts, though. You got it! Besides all the fun we would have… Read More

It can be extremely difficult to shake off our bias and look at our own business objectively. How do you know when your branding is stale? You’ve had some great years with this brand and have grown into the company you are today because of it. That all said, we all need a little objectivity… Read More

We wrote recently about why picking brand colours is important. However, we know while we’re not asking you to decided right here and now, even coming up with inspiration can be difficult and frustrating. So, here are 5 places to find colour palette inspiration: 1 Use a Social Platform Social media platforms like Pinterest… Read More

How do I know it’s time to update my website? A question we all ask – even us! When is it time to pivot into a new direction when we’re still fond of the road we were on? As it is with everything, we are often too close to tell for ourselves. That said, when… Read More

You come into the Y5 office. You are greeted by our smiling faces, a cute doggo, a yummy snack from the “friending machine”, and a coffee at our THINK table. We sit you down, take out our pens and papers, and things get a little daunting as we start asking you some tough questions. “What… Read More

As a business, one of your main goals is to develop a strategy that will get your name and brand out there. One strategy we’re fond of for raising brand awareness is social media. Not everyone is a fan of social platforms, though, and find it difficult to connect and eventually give up after feeling… Read More

You can’t always rely on word of mouth and window shoppers to generate business for you. In order to achieve the level of brand success you wish for; it is imperative that your brand has a strong presence. Y5 believes in building that essential presence by fostering brand engagement on social media as well as… Read More

You may think that if you provide great services and products that is enough to generate a strong, and loyal customer base. However, these days it’s not. If you want to compete with other companies in your industry you are going to have to set yourself apart from the crowd in order to gain the… Read More

Quite a few times, we’ve met with new business owners who have probably looked around online to learn about rates and common practices within the digital marketing and graphic design industries. Well, Y5 isn’t like all the others. You’ll know that the moment you step in our door and are greeted by our chief barketing… Read More

Y5 provides many different digital marketing services for business of difference sizes and ages. Branding is one of the services we provide – whether you need a pivot or are starting anew, we know how to help you create a personality and gather the necessary tools to situate yourself as a strong voice in your industry.… Read More

It may be that you have only been in business for 3 years; it may be that you have been in business for 30 years. There comes a time when any company must ask if their branding aligns with who they are – or who they want to be. Y5 has experience with branding of… Read More

If your present branding is feeling stale, you’re not getting the results you’re looking for, or you don’t feel like your current branding has the momentum and power to take your business to new heights, then a re-branding may be what you need. There is a lot of work involved in a re-brand! Although, let… Read More

The truth is websites matter very much. Even more so if you are trying to build momentum around your brand or are a relatively new business. While older, more established brands have reputation on their side, prospects will look to the quality of your website. Your product may be better than an established brand, but… Read More

philNovember 14, 2016

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We believe in simplicity and results. We love what we do and have fun doing it. But most of all, we love seeing businesses thrive and reach new heights of success because of strong branding, and effective website design and engaging digital marketing.