Plies Drops 2nd Album In 10 Months, Launches Clothing Line & Dating Game

Plies plans to drop his second album, Definition of Real on June 10th, just 10 months after his first release. "To be able to turn around two albums in a ten month frame, first and foremost I do understand how much of a blessing it is to have such success on The Real Testament," he says. "To have a certified gold album in this climate definitely speaks volumes." A key to success he says is keeping costs down, "I always like to keep my overhead low," he says "I don't want to be in a situation where I'm spending$2 million on a project." Plies won't be going after beats from big name producers, rather he relies on his brother's company, The World Music Group. "We got a lot of good producers under our umbrella," he says. Plies won't have a guest heavy album either, he even doesn't have an other rappers on the new album, "I kept it simple," he says. "It's all me on this album but I was able to work with a Ne-Yo who gave me that good radio side, that radio look." His first album was extremely helped by the radio success of "Shawty", which topped the US hip-hop charts and sold over 1 million ringtones. Plies isn't stopping there, he has a female clothing line and reality dating show in the works, both based on his two-part single, "Bust It Baby." "The definition of a 'Bust It Baby' for me is the best female sexual experience," Plies said. The casting call for "Bust It Baby" racked up over 200,000 views on YouTube which created a bidding war between 3 majorTV networks plus the "Bust It Baby" clothing comprised of "sexy" items like short shorts and spandex is 95% completed.