American Eagle Changes Name To Envoy

Gregory Karp On Jan 15, 2014
Source: Chicago Tribune

The name change will happen this spring and is meant to "give the company its own distinct identity and eliminate the confusion between the company's current name and American Eagle," the company said.

Jan. 14--American Airlines is changing the name of its American Eagle Airlines regional jet service to "Envoy," the airline said Tuesday.

American Eagle is a wholly owned subsidiary of American Airlines Group, the combined company of American Airlines and US Airways, which officially merged last month.

Regional jet service typically uses smaller planes to ferry passengers to and from American Airlines hubs. The name change will happen this spring and is meant to "give the company its own distinct identity and eliminate the confusion between the company's current name and American Eagle," the company said.

Envoy will be one of 10 regional jet services that will fly under the American Eagle name. Envoy was chosen as the company's new name after "an extensive selection and vetting process that included looking at more than 1,000 names and considering feedback from American Eagle Airlines employees," the company said.

Envoy reflects what the company does for the airlines it works with -- serving as their ambassador and a representative to their customers, the airline said. Ticket counters and gates will continue to be branded American and American Eagle.

Envoy's aircraft will continue to operate using the American Eagle brand and livery.

After getting the necessary regulatory approvals, "Operated by Envoy" will be added to the company's aircraft paint scheme and noted on customers' tickets -- similar to American's other regional carrier partners currently flying using the American Eagle brand.