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Abstract

A video advertising system can be used to target video advertisements to streaming videos and blend the video advertisements with the surrounding video. The video advertising system determines attributes for a video. It then targets one or more video advertisements to the video based on the determined video attributes, modifies the one or more video advertisements based on the determined attributes, and provides a video stream with the one or more modified video advertisements integrated with the video.

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United States

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English (United States)

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Page 01 of 6

OPTIMIZING VIDEO ADVERTISEMENTS

ABSTRACT

A video advertising system can be used to target video advertisements to streaming videos and blend the video advertisements with the surrounding video. The video advertising system determines attributes for a video. It then targets one or more video advertisements to the video based on the determined video attributes, modifies the one or more video advertisements based on the determined attributes, and provides a video stream with the one or more modified video advertisements integrated with the video.

PROBLEM STATEMENT

Content stream providers monetize content streams with in­stream advertisements. To maximize the impact of in­stream advertisements, content providers try to blend in advertisements to the point where the advertisements and the stream content look nearly identical. For video content streams, this problem is especially difficult. The visual quality of video advertisements can be difficult to blend with video content streams and producing stream specific video advertisements can be cost prohibitive. For example, filters can be applied to video content to make the video look retro or vintage. Video advertisements on the other hand are rarely produced with a filter and the video advertisement would stick out from the surrounding video content stream. This can lead to viewer advertisement blindness, decreasing advertising effectiveness. An advanced system for blending video advertisements with surrounding content streams is described.

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Page 02 of 6

VIDEO ADVERTISING SYSTEM

The systems and techniques described in this disclosure relate to a video advertising system that optimizes the presentation of video advertisements. The system can be implemented for use in an Internet, an intranet, or another client and server environment. The system can be implemented locally on a client device or implemented across a client device and server environment. The client device can be any electronic device such as a mobile device, a smartphone, a tablet, a handheld electronic device, a wearable device, etc.

Fig. 1 illustrates an example video advertising system 102. The video advertising system 102 will generally include a video attribute determiner 104, a video advertisement targeter 106, and a video advertisement editor 108. The video advertising system 102 can also optionally include a video customization module 110. The video attribute determiner 104 processes content videos to determine attributes of the content videos. The video advertisement targeter 106 identifies video ...