Friday, June 30, 2006

As luck would have it, I recently became the press agent for bicoastal U.S. commercial production company Nonfiction Spots. The company represents award-winning documentary filmmakers as directors for major broadcast commercial campaigns and client-sponsored longform projects. Among the many superstars on their roster is Stacy Peralta, the filmmaker behind Sundance favorites "Dogtown and Z-Boys" and "Riding Giants," a legendary surfer/skateboarder/entrepreneur, a veteran TV producer/director, and a screenwriter on the features listed above, on Columbia Pictures' 2005 release, “Lords of Dogtown” and many other theatrical projects soon to be announced.

For Father's Day, working through Nonfiction with creatives from DDB Chicago and Budweiser's marketing execs, Stacy directed a commercial honoring the Earnhardt family's three generations of NASCAR success. The stock footage-rich spot ran during the June 18 broadcast of the 3M Performance 400 from Michigan International Speedway -- in which, interestingly, Dale Earnhardt, Jr., finished third. The spot was edited by Stacy's longtime collaborator Paul Crowder, another Nonfiction talent who has a feature of his own blazing the festival circuit: "Once in a Lifetime." For your surfing enjoyment, here are some links to media coverage where you can enjoy the Bud experience along with Stacy.