Perhaps the only thing that changes more rapidly than technology in today's amped-up digital environment is the terminology used to describe that technology and its impact on consumers--and marketers. One recent example is the advent of the term "omnichannel" marketing, which many struggle to differentiate from another relatively recent term--"multichannel" marketing. Still, those who are most enmeshed in the field say there is a key distinction between the two, and it's one that will have an impact on marketers as they continue to seek ways of having a meaningful impact on the consumers they hope to engage. And, importantly, it's less about technology than it may seem.

TigerSpike Sinks Its Teeth Into $11 Million Equity Financing

TigerSpike, a provider of multi-platform personal media technology, closed an $11 million minority equity financing from Aegis Media. According to the company, the funding will help accelerate TigerSpike's future growth plans, as well as expand its product group and extend its reach into new markets. The company's personal media technology solutions help organizations build closer relationships with their content users.

TigerSpike's customers include publishing customers such as News Corp, The Daily Telegraph, and The Economist, and the company's platform is also being used by a number of enterprise and consumer brand organizations such as AutoTrader, Diageo, Pepsi, ResMed, Tetrapak, and Woolworths. TigerSpike relies on a proprietary service delivery platform known as Phoenix that lets customers to rapidly deploy content and services across personal media devices.