The first thing the reader needs to understand is that this book
is about the philosophy of business. Why we do what we do and therefore the
implications for the organisation. It begins by understanding what
you want from your organisation. Next it goes on to look at the organisation
using a classical format of business planning. The process starts with
strategy and moves onwards through the areas of marketing and information systems.

In the author's experience it is these areas
that have the greatest impact on a business. Although they often donít
do
anything day-to-day, they are very important influences about how other
things are done. Beyond these it is not necessary to look at every
department - there are so many variations in real life. However once
you have understood the strategy, marketing aspects and technology enablers a
lot of the rest is very easy to work out.

This book therefore moves on to
issues of organisation design and control. These take the reader into the realms of
communications and empowerment. Beyond that it looks at how the various
components that have been identified should fit together.

Finally there are some chapters on
things that can help to sustain it and a look at external influences that
ought to be considered.

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