Radio&nbspAds

In radio, you have two tools. Sound & Silence

TheAdview - A Radio Advertising Startup

TheAdview is a leading FM Radio advertising agency in India. We can help you advertise in FM Radio stations in Delhi, Bangalore, Pune, Chennai, Hyderabad, and Mumbai among other 80 cities where FM Radio advertising is possible. With an extensive tie-up across all FM stations in India like Radio Mirchi, Red FM, AIR, Radio Fever, Radio Indigo, Suryan FM, Radio One among others, you can be assured of best FM Radio advertising rate when working with TheAdview.

You can find the complete list of FM Stations in India with their card rate and best advertising offer rate online at TheAdview. You can contact TheAdview, the Radio advertising agency through either email [email protected]

We also help the FM Radio advertisers get their radio jingles recorded for free.

Advantages of advertising in FM Radio

FM Radio advertising has many advantages. Advertisers chose to advertise on FM Radio and are popular for the following reasons:

FM Radio advertising has the advantage of local targeting. Through playing an ad on FM, one can reach out to a single city. For e.g.: a brand wanting to target only Delhi NCR through FM Radio can pick only Radio Mirchi Delhi or Red FM Delhi

FM Radio advertising helps reach a listener multiple times. As research suggests, a consumer needs to listen to an ad 4-5 times before he/she takes an action or forms an opinion. FM Radio advertising has a great advantage for high-frequency marketing campaigns

An FM advertiser can use multiple jingles in a single FM Radio advertising campaign

FM Radio Advertising rate provides one of the lowest cost per reach

List of FM Radio Advertising options

Most popular media option for FM Radio Advertising. Radio jingle is played which can be anywhere from 10 seconds to 2 minutes. Advertising rates for jingle is the lowest rate among all other radio advertising media options.

A subtle form of FM Radio advertising, popular RJs talk about the brand on radio. FM Stations charge a premium for advertising on radio FM through RJ mentions

Brands can sponsor a popular program on radio. FM Stations provide sponsorship tags for free as a part of the FM Radio advertising package.

Brands can give away prizes to FM Radio listeners who participate in contests run by popular RJs on their radio shows. An interesting FM Radio advertising format which comes at a premium on regular FM radio advertising rate.

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Brands can sponsor time check on the FM Radio. An FM advertising format suitable for long term advertisers.

Radio RJs can come and cover the event at advertiser location. This is one of the most expensive FM Radio advertisement option and radio stations charge a heavy premium on the regular card rate of FM Radio advertising.

Brands can choose to play only their ads for a given period of time. This FM advertising options give brands an opportunity to reach out in a non cluttered environment on Radio. As this is a premium advertising option on FM radio, advertisers pay a premium of regular FM radio advertising rate.

Timeline for advertising in Radio

FM Radio advertising schedule is prepared every night for the next day. So if an advertiser can provide the jingle before 4 pm, the campaign can start the next day. FM Stations advertising department does not work on the weekends.

Proof of Execution of a FM Radio ad campaign

FM Radio stations provide the advertisers and the radio advertising agencies with a time schedule. The ad time schedule has the exact time at which ad would be played on the FM, and is made available to the advertiser in advance.

At the end of the campaign, FM stations provide a Radio ad broadcast certificate which acts as a proof of execution.

For RJ mentions and other FM advertising options, radio stations provide recordings on request.

Best Practices in FM Radio advertising

Try to get your ad placed closer to the ad breaks in the radio program

Select your advertising time band on FM Radio in line with your consumer’s listener ship habit

Use a mix of jingle length first to create impact and then to maintain continuity in a radio campaign

Ask for FM advertising freebies such as mentions of brand by the RJ

Do not buy at FM advertising rate card. Ask your radio agency for discounted rate

FAQ

The only way to keep yourself from making assumptions
is ask questions

I. What is RAM in context of Radio advertising in India ?

RAM starts for Radio Audience Meter and reports FM Radio listener ship in India. This is a paid service. Not all stations participate in RAM survey.

II. How do I get listener ship for a FM radio station?

Number of listeners for a particular radio stations is reported by RAM. This is a paid service and is available for free for 4 cities in India at E4M. You can check listener ship data for FM stations in Delhi, FM stations in Bangalore, FM stations in Mumbai and FM stations in Kolkata.

III. How much does it cost to advertise on FM radio?

FM Radio advertising cost starts at Rs 30 per 10 sec and goes up to Rs 2,500 for a 10 sec ad. FM Radio advertising rate is always mentioned as cost for playing your 10 sec once on a FM station. You can get the complete list of FM Radio stations in India at TheAdview.

IV. How much does it cost to run a 30 second radio ad?

Advertising rate for a 30 sec ad on a FM station would be three times that of the advertising rate card.

What is the meaning of radio spot?

Radio spot in FM Advertising parlance refers to the jingle that is played as an ad during the ad break.

V. How to give advertisement in FM Radio?

To give an ad in FM Radio stations try to reach out to a radio advertising agency. They will help you both with selecting the right FM channel to advertise as well as getting the best rate for FM advertising. TheAdview by virtue of being a leading radio advertising agency with its offices in Mumbai, Delhi and Bangalore, can provide the best planning support as well as best FM radio advertising rate.

VI. How can I get my Radio jingle recorded?

You can get your radio jingle recorded either through a professional studio or through the radio stations. Most radio advertising agencies help advertisers in getting their jingle recorded.

VII. How long should I advertise on FM Radio?

While there is no extent on maximum days, it is recommended to advertise on FM Radio at least for a week.

VIII. How do I create an effective FM radio ad?

To create an effective ad in radio, have an interesting story. Please remember that radio listening is a passive action and ad needs to be interesting for people to take notice. Offers are also used to make a radio ad interesting.

So What’s Next?

About Us

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