By: Becky Donner

Oct 27, 2014 | 12:06 PM CDT

By: Aniko Hill

The first goal in strategizing and designing packaging identity should be to authentically reflect the brand’s core identity, and cross-checking the strategy across relevant trends can help inform whether to follow or contrast trends.

Oct 15, 2014 | 01:39 PM CDT

By: Lindsay Galas

With so many coding and marking options available to brand owners, it may be hard to determine which technology might be the best fit for their needs. Those looking to uncover the best solution for their products should take these three important steps: evaluate needs, determine the best options and run sample tests.

Oct 13, 2014 | 05:35 PM CDT

According to a report by Business World Online, Australian company BYS Cosmetics has taken a background in fashion and runway trends full speed to the cosmetics market, but with a twist: affordability.

Sep 30, 2014 | 01:22 PM CDT

By: Moto Okawa

An evolving beauty industry can have brand marketers guessing at what techniques will work best to get products into consumers’ hands, but samples continue to be one of the strongest opportunities to do so.