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March 18, 2014

The Big Move

Boehringer Ingelheim Philippines Inc., through one of their Consumer Healthcare pillar brands, (Bisacodyl) Dulcolax launch The Big Move campaign held at the Ascott Hotel in Makati yesterday, March 17, 2014.

Boehringer Ingelheim Philippines Inc. aims to shed more light on constipation and how to treat this medical condition the right way.

Constipation is not the sort of medical condition that most people would want to talk about. In fact not many would admit that they have it. And in as much as they don’t want to talk about it, what many don’t know is that these sufferers have their own habits or routines that allow them to simply manage this silent troublemaker - but not really addressing it completely.

This event features two of the country’s well renowned talents – “The Sexy, Young Actress and Comedian” Ms. Angelica Panganiban and “The Dance Diva” and successful businesswoman, Ms. Regine Tolentino. The event was so fun having games with the media guests.

Dulcolax aims to be more relevant to their silent sufferers by letting them share their experiences and how they deal with their constipation with the help of Dulcolax.

The event also features the Medical Manager for Consumer Healthcare of Boehringer Ingelheim, Dr. Melvin Pasay whose main goal is to de-mystify the myths and misconceptions surrounding constipation and the use of laxatives so that the silent sufferers understand that they need not suffer in silence more so suffer at all from constipation when Dulcolax is there. He also share information on Dulcolax as the brand that offers a full range of stimulant laxatives, from Tablets, Suppositories to Syrup that targets the colon, resulting to the stimulation of the colon, and softening of the stool.

This truly reinforces the expertise of Dulcolax given its efficacy and safety profiles and how it offers predictable results.2 No wonder it’s #1 in the market and has been present for more than 60 years, trusted by millions all over the world.

Furthermore, Dulcolax, through its brand manager, Ms. Jo-Ann Ramos also highlight Digital as their main platform to promote the activities for the Big Move Campaign as she steps on the stage.

“We are very excited to launch this campaign and to have both Ms. Angelica and Ms. Regine join our team. It will be an exciting time for us because we know how they can help us change millions of lives for the better. Now our sufferers need not suffer in silence. They now have someone to relate with whether they’re young go-getters or multi-tasking moms. All they need to do is to see what Angelica and Regine are doing or saying in our Facebook page, Colon Care PH and realize that there is a way to move on from constipation.

Both will offer tips, advice and many other things regarding management of constipation with Dulcolax, the Kontra Constipation Expert,” Ms. Jo-Ann Ramos shared about The Big Move Campaign.

With this launch, no one needs to suffer constipation alone or in silence. Why wait? Why endure the hassles of constipation? Make the Big Move to Dulcolax, the Kontra Constipation Expert.