What Is An Expert Roundup?

The website owner or an expert roundup specialist asks them to provide answers to one or several questions that will be included in a blog post.

The question is usually about some popular topic or latest industry news. It needs to be straightforward but broad enough so that more influencers agree to contribute.

Expert roundup experts make initial contact either through social media channels (Facebook or Twitter) or directly via email.

Next let’s see the pros and cons of an expert roundup post:

PROS

Every website can benefit from it

It’s a great link building strategy

It can do wonders for your SEO and traffic

It is going to connect you to a lot of influencers and online business owners

It can help you increase your readership and brand visibility very quickly

CONS

Expert roundups shouldn’t be overused as people may get fed up with them

They can be quite time-consuming

They are not cheap

As you can see, there are a lot of benefits to making an expert roundup post for your blog.

First and foremost, they are inclusive and will generate a lot of traffic, shares, and backlinks.

If done correctly, there is no better way to connect to high authority blogs and their owners. Simply put, there is no better way to start your blogging career.

Still they do take some time to put everything together in a nice looking tidy article.

Unlike common blog post that can be done in a matter of hours or a day, this type of content requires a lot of engagement and back and forth communication.

In fact, if you do it by yourself, it can take you a long time to just compile the list with all the names of the influencers, to extract their contacts details and come up with the final list of potential experts.

This is precisely why professional roundup experts like myself exist.

Now let’s discuss in detail how such curated content can benefit your business.

Roundups for Link Building, SEO, and Traffic

There is nothing better than free promotion. Everyone loves it.

By simply interviewing a person you will create a positive first impression. On top of that, you are giving away links and exposure without expecting anything in return.

Everyone loves to be mentioned on some website.

In a way, this can be considered an ego bait.

After doing an interview for a blog, influencers are likely to place a link to this resource reminding their audience how popular they are.

By doing so they are also getting additional traction.

Of course, an influencer doesn’t have to give you a backlink. They can simply mention your brand or share the expert roundup post on their social profile.

Have in mind that usually popular bloggers have big followership and such a shout out can give you all you need.

One thing you have to keep in mind regarding influential bloggers is that these individuals have already proved themselves and have established a strong market presence.

They are able to make a profit from various sources and oftentimes they get more work than they can handle. This is especially common for medium sized marketing companies.

When something like that happens, there is a good chance they will outsource a part of their extra work to you. Even if this doesn’t happen, there is always a potential for some other form of collaboration.

Lastly, it is necessary to mention that renowned professionals have a good pull with successful people who earn a lot of money.

In that regard, you will be able to meet new businessmen through expert roundups and not just some random people but ones with influence.

Main Issues With Expert Roundups

As you can presume, an expert roundup also has some drawbacks.

If you wish to do them by yourself without any help and you don’t have any previous experience, it will be a steep road.

First of all, you need to have a list of contacts or to create one from scratch.

You need to find all the right professionals that can potentially promote your brand in the future. This is a real chore as it takes a lot of your time.

On top of that, sometimes it can be really hard finding the right contact of a person (especially the email address).

This will not only save you time but will also increase the potential response rate and thus the success of the whole campaign.

Fortunately, you can outsource this service.

Usually, this price is reasonable and you will be able to dedicate your time to more important things on your blog. In that regard, it can be seen as a viable investment.

Another very important issue when you do roundups by yourself is the fact that people get agitated after some time. In simple words, you can piss off a lot of people within your industry if you don’t know what you’re doing.

Believe me, you don’t want to start on the wrong foot if you truly care about your business.

Anyway, if you’re moderate and do roundups occasionally, this won’t be an issue. But if you constantly rely on them to build links, traffic and sales this can easily backfire on your brand.

Not only do people get agitated if they are constantly asked questions but there is also a big chance to not hear back from them anymore. Then again, it all depends on a person.

So be careful and pick your battles carefully.

Conclusion

The average expert roundup post takes several weeks to perform.

This is quite a while especially if you’re a new website. Nevertheless, I always recommend it as the first step in building your relationships within your niche.

This type of curated content can also be very intriguing if you’re working in a dynamic industry. In such case, influencers usually tend to respond more positively as this is something that impacts everyone.

Again, if you are interested in creating roundup content, it is best to hire a professional.

Experts who know their stuff can create amazing posts which will generate a lot of traffic, social shares and backlinks to your site.

This will save you a lot of time and help you increase your conversion.

What are your thoughts on expert roundups? Have you ever hired assistance for this kind of work?

If you want to order an expert roundup for your website, follow me on Twitter or Facebook or send me an email and I will get back to you ASAP.

Comments

I found that it’s easier to get the expert to say yes if you both have an existing relationship i.e. you have purchased one of their products before, you use their plugin or products or you comment frequently on their blog.

Thanks for visiting my post! I made so many friends in all sorts of niches thanks to the roundups that I did. It’s true that if you spend some time ahead, and comment on their posts and interact with them on social media the response rate is higher. It also depends on a lot on how you phrase the invitation, and if you choose the best contact way. Most influencers don’t have their personal email address in plain sight. They get fed up with all the spam requests they get. Proper communication is the key.

Hi Minuca,
That is indeed a wonderful share, the right person to write about Roundup posts.
Good information for the people who wanted to post a roundup post.
Since I have published few roundup posts, I can very well say that it’s indeed a tedious job to start with. One needs to have a lot of patience to do this. A lot of ground work is needed to finish this project.
fully agree that Roundups – a Tool for Building Strong Relationships, yes, of course, no doubt it is a wonderful tool to build a strong relationship with influencers. I experienced this from my first roundup post.

My next roundup post is on the anvil and will be aired this month.

Approaching the influencers you need to have a special talent, as you said some may simply ignore you by saying, very busy with a lot of project works etc. It all depends on your relationship with them, so far I haven’t faced any such problems from influencers.
Thanks Minuca for sharing these information to the newbies.
Keep sharing
Wish you all the best in your future endeavors.
Best
~ Phil

You really do build powerful bonds doing roundups Minuca. I have seen this with you. I have never created a roundup myself but seeing you and other fab round up experts, and how connected you are, it’s like you have a slew of top bloggers on email speed dial. Good for you. Even participating in roundups within similar circles I have built friendships with both the roundup heads and also fellow bloggers whom I connect with through these groups.

Great post up there. Depending on the frequency of your articles, you can set a day or date for roundup posts. Roundup posts is good and a great way to engage with your readers in a large way. They can do magic of up-marketing your blog and its content.

A few months back I published the first roundup post of experts in my blog. It was an awesome experience. I was amazed at the results – it was the first time I ever did it. The results was like: I got over 300 post views and 60+ social shares in 24 hours of hitting the ‘publish’ button.

While I started out I got stuck. I was in need of email samples to send along as I invite the experts over. I contacted a professional expert round up publisher who helped me handle some of the tough problems I faced then. I’d contacted at about 21 experts while 16 responded positively.

However, one out of the 16 got back to me after the post was LIVE. What happened to me then – Did I die? NO. Was the response very low? NO Did I publish the post? YES. In all I strive to launch out despite the things I didn’t do right which I already learn my lesson from this post.

I trust this post to be helpful to those who are just starting their blogging career and those who are yet to publish a roundup post. A new roundup post will be published this month, August.

You really do build powerful bonds doing roundups Minuca. I have seen this with you. I have never created a roundup myself but seeing you and other fab round up experts, and how connected you are, it’s like you have a slew of top bloggers on email speed dial. Good for you. Even participating in roundups within similar circles I have built friendships with both the roundup heads and also fellow bloggers whom I connect with through these groups.

Expert Roundup is a great option for building relationships, backlinks and traffic. But if you have no experience in handling such posts, better to hire an expert in the field. It may be costly but I am sure that it will give more value to your blogging efforts.