Enhanced content, or the below-the-fold rich media on retailer product pages, is the best way to tell your brand's story and differentiate from your competition. It also happens to be one of the best ways to improve conversion rates (by an average of 25%). Get a comprehensive guide on how to select the best performing content for your brand and deliver it across your sales channels for the broadest impact.
This new ebook created in collaboration with Hinge Consulting will arm you with the data and guidelines you need to tell your brand story across the digital shelf.
You will learn:
How to think creatively about the most relevant enhanced content to include in your story
How to scale your brand content across your most important retailer sites, including Amazon and Walmart
How to measure the most important KPIs to communicate the impact of rich media
Salsify is the product experience management platform for thousands of brands and retailers worldwide.

It is breathing life into our existing energy resources
and creating new opportunities.
Better use of data has visible, tangible and immediate results.
It is helping energy companies become safer, more reliable
and more efficient.
This is good for both our wallets and our planet.
For more information visit: www.ibm.com/energy
or watch our webinar here

Customers today expect their customer service to be as connected as they are. If you can’t deliver a seamless omnichannel customer experience or easily add digital channels such as mobile, social media and web, you risk being left behind.
Some companies try to deliver omnichannel with dated technology, a tangle of point solutions, bolted together with duct tape. But you don’t have to.
Read this ebook and see:
Why force-fitting more channels into an aging infrastructure is not the right approach
How to create a future-ready customer experience
How an integrated approach improves your metrics and reduces operating costs

We all know that employee engagement is important. Employees that are aligned with their goals, aware of their performance gaps, and motivated to improve, perform better. It’s stating the obvious. The big question is how to get there, and whether technology can help us do this at scale. This is where most digital motivation initiatives hit a wall. A new breed of next generation performance and feedback systems are attempting to do just that: creating and maintaining a continuous personalized conversation between employees and managers with regards to performance, development and goals.
In online marketing, personalizing messages and promotional activities has been possible for some time. It is called “Marketing Automation”. Hubspot, one of the pioneers in this field, defines it thus: “software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of

A Chief Marketing Officer's Roadmap.
In this paper Acxiom shows how Media Mix Optimization can help overcome the complex challenges of today's marketing. Herein we not only detail both the "Journey" of MMO and its rewards but also how to avoid several key hurdles along the way.

In 2017, Arriva’s UK operations underwent a major IT transformation project to centralize its IT department and 13-strong service desk team.
Arriva launched an RFP to find a single solution that could replace its disparate tools and fully unite the separate IT services departments. Three vendors were involved in the tender, but Alan found that Cherwell immediately stood out as the right choice and chose its IT Service Management solution.

As the march toward a forward secrecy world continues, what options do you have to inspect and act as an intermediary? Join David Holmes as he presents options to maintain visibility in the SSL service chain.

When Bloomberg Television opened its state-of-the-art broadcast facility in the
company’s new European Headquarters in London last year, network engineers from
the company’s IT infrastructure team collaborated with Apstra to successfully pilot its
technology in order to gain visibility across and more effectively manage the network
fabric supporting the building’s media production systems.

In a world of content overload, executives at Entertainment & Media companies know they need to find new ways to engage, enlighten and inspire audiences through cutting-edge spaces that overlay digital information onto the physical world. That’s what Panasonic, a leading innovator in 10 top disruptive technologies, found in its recent study.
They asked senior technology decision makers across 13 industries how they are investing in new technologies, which they have already adopted and which they intend to implement. The report is available now to our readers.
Get the report today for an inside look at how competitive companies are adopting disruptive technologies, innovating and planning for the future.

Businesses expect IT management to demonstrate their contributions to end-user benefits and the bottom line while addressing immediate needs and long-term performance management goals. This white paper presents IT2020, a new performance management paradigm for meeting both of these expectations.

If you're a brand marketer or digital agency looking to amplify your social marketing initiatives this year, this document will guide you through the growing world of Facebook apps. Today, there are more than 500,000 active applications on Facebook, but of these only 250 applications have more than one million monthly active users. You've downloaded this guide because you recognize that marketing today means creating a two-way dialogue with your customers.

Since Adobe debuted the PDF file format in the early 1990s, it has become the defacto standard for electronic documents in many markets. While engineers, publishers, and printers push the format to its technical limits with rich media and 3-D content, the general office worker comprises the PDF-using majority.

This paper outlines the seven essential buying criteria that every decision-maker needs to consider when making a decision on a video delivery provider. These buying criteria are shared across the gamut of small, video-centric startups and established, familiar media giants.

The rise of social media is intrinsically connected to email, which was itself the first social network. Email marketers must leverage this complementary channel to expand their reach beyond the email list, realizing the power of viral marketing in the social web.

The growing trend towards insourcing marketing and transactional email is being driven by businesses that are looking for ways to improve their email programs, increase data security and lower costs. When evaluating whether it makes more sense to leverage an on-premise or outsourced solution, it's important to understand how the traditional arguments have changed.

With the current state of the economy, IT executives are being asked to stretch their budgets in order to keep their businesses profitable. In 2008, Median IT spending per user fell to $6,667 from the previous year's $7,397, according to Computer Economics. This represents a 6.2% reduction, consistent with the fact that IT managers were supporting an increasing number of users without corresponding increases in IT spending. IT spend continued to decline in 2009 and uncertainty and caution is still prevalent in 2010.

Does social media marketing really work? How do you separate fact from fiction as you navigate your way through the buzz about "going viral"? Amidst the chatter about Twitter, Facebook, FourSquare, Digg, Delicious, and Linked In-what will really get your business ahead? Tune in to find out as Oneupweb CEO Lisa Wehr and Social Media Director, Maureen Michaels team up to unveil the truth.

Social media is all around us and has fundamentally changed the way many of us communicate--both personally and professionally. Video can make your social media better, and ultimately get more leads to your website. But how best to post, measure, and use to drive traffic to your website?

The hype about video search has just begun which means lots of questions, lots of new experts, and not enough time to sort through it all.
This new whitepaper "An Effective Video SEO Strategy in Three Phases" will give you the blueprint for getting started and beyond.
Learn all about: the 2 things you should be doing right now to improve your video search engine optimization; widespread myths about what works and what doesn't; Advanced tips for even greater results and more!

Only a decade or so ago, those human resources professionals who hadn't yet found their way onto the Internet were finding themselves increasingly left out in the cold.As we slip swiftly into the second decade of the 21st century, it's those who haven't yet begun to participate in 'social media and networking' that are starting to feel the chill.

Only a decade or so ago, those human resources professionals who hadn't yet found their way onto the Internet were finding themselves increasingly left out in the cold. As we slip swiftly into the second decade of the 21st century, it's those whohaven't yet begun to participate in 'social media and networking' that are starting to feel the chill.

Credit Union Times

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