SUPER BOWL ADS: From 'Rio' to 'Rango,' a Geek's Guide [UPDATED]

The Ravens and Eagles may be ticked to be viewing the Super Bowl from their Barcaloungers, but the angriest birds this side of Ray Lewis did see some screen-promo time.

During the fourth quarter of SB-45 on Fox, Twentieth Century Fox (coincidentally enough) aired a trailer for its new animated pic, "Rio" -- director Carlos ("Ice Age') Saldanha's tale of a Brazil-bound macaw that features the voicework of such Oscars-prominent folk as Anne Hathaway, Jesse Eisenberg and Jamie Foxx. The 30-second commercial included a hidden clue for players to access a "special level" of the mobile game "Angry Birds." (AP says the level allows players to enter a trip-to-Rio sweepstakes.)

And though the Texas-set Super Bowl is lacking in Cowboys, Bears and Patriots, some of entertainment's biggest entities aim to fill that void in their own promotional way, according to Ad Age: By teasing us with trailers for, respectively, such upcoming comic-sprung or cartoon films as Jon Favreau's"Cowboys & Aliens", Jennifer Yuh's "Kung Fu Panda 2" and Joe Johnston's "Captain America: The First Avenger."

Jack Black's martial-arts panda won't be the sole animated film critter getting a serious Super Bowl-sized push: So will the Western chameleon (sporting shades of "Fear and Loathing's" Raoul Duke) from Nickelodeon Movies' "Rango," which reteams star Johnny Depp with his "Pirates of the Caribbean" director Gore Verbinksi. (Speaking of: Depp may end up getting more Super Bowl screen time than Hines Ward or Clay Matthews: The actor will also be featured in a short spot for this summer's "Pirates of the Caribbean: On Stranger Tides." -- we hear it sails for the third quarter [here's a 10-second preview.])

And while Brett Favre's Vikings couldn't get close to the Super Bowl this season, today's Global Commercialapalooza will give us the Norse superhero "Thor," starring Chris Hemsworth, Anthony Hopkins and Oscar-bound Natalie Portman.

Fox has sold nearly 45 minutes of ad time around the Packers-Steelers showdown (scheduled kickoff: 6:29 p.m. ET), according to the AP, as advertisers vie for an expected 100-million viewers worldwide. The price tag for 30 seconds of Super Bowl air time, says Kantar Media: a cool $3-million.

Meantime, our favorite pregame viewing so far is the little video from our friends at Slate: "What if famous filmmakers directed the Super Bowl?"

on the rio commercial, the angry birds code is 13-12 referring to ham em high level 13-12 and shoot a white bomb bird backwards and drop the bomb on the little notch behind the sling. you should get the football shaped egg.