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When we think of social media, the first thought that comes to mind is usually not LinkedIn. On its home page, LinkedIn touts itself as “the world’s largest professional network.” Most think of LinkedIn as a site just for professionals and those seeking jobs as professionals. If you’re bypassing this social media site because you’re thinking these things, you may need to think again. LinkedIn has some new tools that can go a long way in helping grow your business.

You start like everyone else, with a basic listing. A typical example would be the LinkedIn listing for Start Elevator, Inc.. This construction company, located in the Bronx in New York, has itself listed as a company with its own LinkedIn address. That’s the start; where do we go from here?

LinkedIn can be a powerful cornerstone in your business’s social media presence. There are some … Read More

It’s easy to fall into the trap of thinking that a website is just a website and that all sites are pretty much the same. While that might once have been true, the Internet changes fast and in recent years the requirements for websites have changed with it.

More and more of us are accessing the web via mobile devices like smartphones and tablets. Indeed many people skip the desktop altogether and their only experience of the Internet is on mobile. The smaller screens of these devices mean that traditional websites don’t always display to their best advantage. If your site is to work in the era of mobile Internet it needs to be able to be able to display properly on any device.

Adapt or Respond?

To be effective in the mobile age a website needs to change to suit the device it’s being viewed … Read More