From Modern Retailer to Digital Retailer

In todays competitive consumer retail market an integrated digital strategy is critical, but where do you start and what channels should you prioritise?

Taking Back Retail is a new book by Portable founders, Andrew Apostola and Simon Goodrich, that outlines how retailers can take their brand online and capitalise on the growth of e-commerce. Using fashion as a case study, the book explores diverse themes including: Creating an online retail experience; Developing a social media strategy; Creating and distributing video content and expanding your digital presence. Taking Back Retail is a comprehensive guide for any brand moving online.

Taking Back Retail is now available to purchase as an eBook for $9.95.