Peeps actually have their own website, http://www.marshmallowpeeps.com! There is a fan club, recipes, and historical information about Peeps. The Just Born company got its name long before the first Peep was spooted out -- it was begun by Russian emigrant Samuel Born in 1923 as a Brooklyn storefront. The first Peeps were made in the 1950s, after Just Born acquired another candy company that specialized in marshmallow treats.