Kudler Fine Foods Virtual OrganizationIn 1998 Kathy Kudler, who specializes in gourmet foods, founded Kudler Fine Foods; opening the first location in La Jolla California. Later Kathy opened two additional locations; in 2000 Del Mar and in 2003 Encinitas, California. Kathy had an idea to offer a shopping atmosphere for those people who cook gourmet style. Kudler Fine Foods would carry a variety of seafood, meats, produce, dairy, cheeses, and wines. For the convenience to the customers, Kudler Fine Foods has separate departments; meat and seafood, bakery, produce, cheese and dairy, and wine. Each department shows advertisement to draw the attention of the customer. Kudler Fine Foods mission is to offer a large variety of selections, expertise, and knowledgeable staff giving the customer a joyful shopping experience. Kathy has a marketing background from working for a large defense contractor (University of Phoenix, 2010). Developing the marketing background experience, Kathy can move the company forward and expand services. Kathy goal will to identify any areas of weakness and creating a marketing strategy, which will entail competitive intelligence and analysis. Marketing Research

Marketing indicates the actions engaged in the progress of products and services from manufacturer to consumer. The development starts with establishing the wants and needs of the consumer. Kudler Fine Foods should create products to please the consumer’s wants and needs. Kudler Fine Foods must make certain the desired products are available that the company knows when and where customers want them and Kudler Fine Foods informs potential customers of their availability. Marketing also includes financing the behaviors that facilitate the exchange of products and services. Marketing is a key notion in business and every person involved can...

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...Marketing Research: KudlerFineFoodsVirtualOrganization
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The marketing strategies and tactics businesses utilize to assess the needs and desires of consumers in order to provide products and/or services can be quite creative. This is especially common in core processes of construction to meet those needs in the most efficient and cost effective manner. Truly effective marketers do market research in an effort to understand their target market and create marketing strategies based on the characterization of those in the target area. KudlerFineFoods is a gourmet grocery store and recent market surveys have shown they have continued to exceed customer's satisfaction in every area except one: the cost of merchandise. By exploring ways to reduce costs KudlerFineFoods will experience an increase in customer satisfaction.
Marketing Research
Market research plays an important role in every aspect of an organization's strategy of expansion and diversification. Since KudlerFineFoods is expanding services then it needs to know about their competitors. Market research aides Kudler...

...KudlerFineFoodsVirtualOrganization
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Marketing is an important tool for any business. It is how a company makes their product known to the public. Without marketing, the consumers will either not know that the product even exists or will not know all the applications of the product; who makes it, what it is and what it is made from, when came on the market, where it can be purchased, how it can help the consumer and why the consumer should even purchase the product in the first place. According to Tom Ash, Marketing is the process whereby demands for products, services and ideas are anticipated, managed and satisfied (2011).
Now, marketing research, on the other hand is just as important, just as effective and the results are just as significant to the success of a company. Creating a marketing strategy is just as important as business creating a business plan. In order to develop your strategy for your business it does require some form of research (Stein, 2009). After all, how could a company, not matter how big or small, know how to put their product or service on the market without researching what the market is looking for to begin with?
KudlerFine Food’s marketing strategy reaches out first to the senses by describing their delicious food and spirits; it targets an audience...

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KudlerFineFoodsVirtualOrganization
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June 11, 2011
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Businesses must conduct market research to explore the size, potential of the market, and the characteristics of the market before producing products or service. By doing great market research businesses find out what type of products or services consumers want. In this paper I will discuss the history of KudlerFineFoodsOrganization, importance of marketing research to KudlerFineFoods, importance of competitive intelligence to KudlerFineFoods, and analysis KudlerFineFoods marketing strategy and tactics.
History of KudlerFineFoods
Kathy Kudler was a Vice-President of Marketing for a defense contractor. As a hobby Kathy enjoyed cooking fine gourmet meals and wanted the best products, and service to help prepare these meals. Since she was seeking other opportunities in life she thought it would be good to have an epicurean food shop in La Jolla. After developing business plan and obtaining financing she opened the first...

...KudlerFineFoods Market Research.
Could you help me with my paper, I am strapped for time and need some help with market research on KudlerFineFoods. The company is a gourmet grocery store that has experienced significant growth and is now focused on expanding its services, improving the efficiency of its operations, and increasing the consumer purchase cycle. I have to prepare a 1,050-1,400-word paper justify the importance of marketing research in the development of KudlerFineFood¡¦s marketing strategy and tactics, and identify the areas where additional market research is needed. Also, analyze the importance of competitive intelligence and analysis in regards to the development of KudlerFineFood¡¦s marketing strategy and tactics.
Strategy and Marketing Research
"In the emerging economy, a firm's only advantage is its ability to leverage and utilize its knowledge."
...Larry Prusak, Executive Director - The Institute for Knowledge Management
We are living in an economy of kaleidoscopic change where the only element, which is constant, is change. The industry environment is being influenced by unexpected, multiple changes reducing the period for which organizations can hold on to a competitive advantage. Every sector of industry in every corner of the globe has been...

...This text is about KudlerFineFoods, a virtualorganization, used for the purpose of give an overview of management. This will identify the primary functions of management through the description of whom is responsible for each function at Kudler, explaining how technology and internet are used nowadays and how affects the management of the organization, and illustrating each of the five forces from Porter’s Model.
Kathy Kudler was the VP of Marketing of a large defense contractor company and decided to leave her successful, but dull career to pursue a venture that would allow her to explore her passion for gourmet cooking. In June 18 1998, she opened the first store in La Jolla, at San Diego metropolitan area, in a 16.000 square feet building, to sell and explore domestic and imported foodstuffs. With the upcoming success, she opened the second store in 2000 at Del Mar and in 2003 at Encinitas.
The structure of her company counts with six departments: Finance and Accounting, Sales and Marketing, Human Resources, Operations, Legal and Information Technology. In her initial plan, she included an extra $50,000 to hire a consulting firm, Smith Systems Consulting, to assist in selecting and installing a Retail Enterprise Management System (REMS) and after that, hired in a yearly basis to maintain the REMS installed in all three stores. This system allows all...

...KudlerFineFoods Week 3
University of Phoenix
Carlene Szostak (Instructor)
MKT/421
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This paper gives a justification of the importance for KudlerFine Food’s development of its marketing tactics and strategy, and identifies other areas where additional research is needed. An analysis is done to understand the importance of competitive intelligence in regard to the development of KudlerFineFoods marketing strategy and tactics.
Justifying the Importance of Market Research in the Development of KudlerFineFoods Marketing Strategy and Tactics
KudlerFineFoods finds it important to do market research to ensure its organization is providing the best service possible for its consumers. KudlerFineFoods keeps a survey for consumers on its website for customers to easily access and fill out at anytime the customer visits the website. The survey consists of questions ranging from convenient store hours, store atmosphere, product selection, merchandise value, satisfaction, and employee courtesy (KudlerFineFoods, 2010).
Kudler reached out, pinpointed, and receive...

...Introduction
Throughout this paper, I will explain the marketing research on KudlerFineFoods. This paper will also discuss the significance of marketing research and how it affects the evolution of KudlerFineFoods’ marketing strategy and tactics. Then, the fields where further market research is required will be distinguished. Subsequently, the significance of competitive intelligence and analysis concerning the promotion of KudlerFineFoods’ marketing strategy and tactics will be considered.
KudlerFineFoods Marketing Research
KudlerFineFoods is primarily located in southern California with three successful sites. The original store launched in La Jolla in 1998 by Kathy Kudler, a creative thinker who wished for a place where she could purchase everything she wanted so that she could make dinner and thought that opening a chain of gourmet markets was the answer. The Del Mar and Encinitas sites were in motion within five years (University of Phoenix, 2013).
Marketing research comprises more than just talking to a consumer and asking them to fill out a survey answering questions to find out how they agree and disagree. It implicates the identification of the elements of the part of the...

...KudlerFineFoodsKudlerFineFoods was founded by Kathy Kudler. The company has three Gourmet Stores, which are located in California. The business objective is to provide its customers with high quality products at a competitive price and to be profitable and successful in the business. The company anticipates on enhancing its customer base by offering an on-line ordering system which will expand its business beyond the local area. This online system will allow existing customers to place orders and pick up upon arrival at the store. The company would also provide a local delivery service to its local customers. This paper examines how KudlerFineFoods can continue to expand this market and what it will take to operate in a growing but changing fine and organic food business environment.
Importance of Marketing Research
Research, as a general concept, is the process of gathering information to learn about something that is not fully known. For marketers, research is not only used for the purpose of learning, it is also a critical component needed to make good decisions. Market research does this by giving marketers a picture of what is occurring (or likely to occur) and, when done well, offers alternative choices that can be made. For example, good research may propose many options for...