Facebook LGBT flags

The Supreme Court of the United States declared same­sex marriages legal.

Soon after the news spread around the world, Facebook created a Temporary Profile Feature consisting in applying an overlay of the rainbow flag on top of profile pictures, by using a special facebook.com/celebratepride page.

The expedient found immediate and enormous response in Facebook users: those days witnessed an overflow of rainbow flags in everyone’s news feed page.

I was impressed by the phenomenon, and I soon designed “Facebook LGBT Flags”, a series of flags depicting Mark Zuckerberg’s profile picture filtered by some of the LGBT pride symbols.

This is a reflection about the way corporations appropriate people’s causes, symbols and codes.