An E-Report is another powerful way of producing sales by providing exceptionally interesting content and packaged sexier then just a plain article.
Here are some reasons why Free Reports are more powerful then articles:

Free reports are more 'exciting' because they appear meatier and specialize on a unique topic.

E- Reports can have a value attached to the report. For example, my free report is valued at $27 if I were to sell it.

Giving away a professionally packaged information product promotes credibility and a willingness to help others.

Here are a few simple ways to use this E-Report to generate sales:

1. You can 'review' the content on your site, blog or newsletter.
2. You can give it away as a gift on your site, newsletter or blog.
3. If you sell a product of your own, feel free to give it away a Bonus gift on your site