WHAT: Neil Patrick Harris practices an awards acceptance speech with the help of hands-free Siri on his iPhone.

WHO: Apple, TBWA\Media Arts Lab

WHY WE CARE: Apple continues its fun run of celebrity-drenched ads for hands-free Siri, following up Cookie Monster with the How I Met Your Mother star. Harris was already in a tux from his last Apple ad appearance, but this time he’s running through the thank-yous for his own award.