Bamboo
Rose has signed Netherlands-based Action
as a customer on its Bamboo Rose product lifecycle management (PLM) and
sourcing platform. Action is a rapidly growing international non-food
discounter with nearly 35,000 employees and more than 900 stores in
Netherlands, Belgium, Germany, France, Luxembourg and Austria. Action
offers a varied range of more than 6,000 products from 13 categories at
very low prices.

“We were impressed with the Bamboo Rose team’s retail expertise and
their very different approach to PLM and sourcing, which focuses on
speed and digital and is in the cloud,” said Simon Hathway, buying &
merchandising director at Action. “The Bamboo Rose platform will support
our continued international growth and effectively support sourcing
surprising products at the lowest prices.”

Action chose Bamboo Rose for its PLM and sourcing solution to speed time
to market, reduce manual workload and operations costs and provide the
data integrity and visibility needed for its global sourcing operation.

“We’re hyperfocused on helping retailers shorten the product development
timeframe, and one important component of that process is digital
sourcing,” said Jonathan Baron, president, Bamboo Rose. “By going
digital, retailers can cut extra cost and time out of the sourcing phase
while gathering critical feedback from the supply chain – all without
compromising product quality.”

Action is the latest customer to join Bamboo Rose’s significant value
retailing and grocery portfolio, which also includes brands like Auchan,
Woolworths, Shoprite and Family Dollar.

About Bamboo Rose
Bamboo Rose is the leading platform
connecting the retail community to discover, develop and deliver
products at consumer speed. Our company is made up of retail experts
with decades of experience at some of the largest global retailers. Our
collaborative B2B platform combines modern product lifecycle management
(PLM), Sourcing, Global Trade Management (GTM) and P2P. We help
retailers and suppliers simplify the product creation and delivery
process to bring great products to market faster, more efficiently and
at higher margins. Bamboo Rose serves over 85 major retailers and 400
brands (including American Eagle, Family Dollar, Lowe’s and more) and
connects 35,000 suppliers and 150,000 user members. Learn more at bamboorose.com,
or find us on Twitter at @GoBambooRose.