The most important thing you can do for your Instagram community is to remain active, engaged and provide value by responding to comments.

3) Use Hashtags to Track Engagement Over time

Hashtags are an often-overlooked way to monitor and measure the growth of your community over time. Similar to their use on Twitter and Google+, hashtags help aggregate photos of a particular subject based on the words used in the hashtag.

Want more exposure for your website content? Does your site make it easy for readers to share? With a few simple tips, you can boost the appeal of your website content and optimize your posts for easy sharing on social channels.

Are you ready to grow your presence on social media. This is an excellent article to start with that process today!

(From the article): The social space is not getting any quieter. Everyone wants to be noticed and for their message to be heard. By following some of the above tips, you’ll be able to start crafting a more unique voice, more effective ways to be seen and to provide increased value to the community. I’d love to hear about your own experiences, please comment below and share what’s worked for you when it comes to standing out!

With so many options and limited resources, small businesses are often overwhelmed by online marketing. This post walks small businesses through the steps of setting up a marketing strategy so that it all feels a little more manageable.

“Branding,” “visibility,” and “loyalty” are all well and good, but chances are, if you’re a small business owner, you have a single question burning in your mind whenever you discuss the benefits of using Twitter: “How can tweeting get me more customers?”

All other benefits of Twitter aside, it is more than possible to use it as a lead generation tool to discover, interact with, and convert customers. Here are five ways that small businesses can use Twitter to do just that.

Although traditional brands haven’t dived in yet, other social actors have been kicking the tires and have had some excellent early results. And perhaps the first killer app is using Twitter video as a way to respond quickly to your followers.

As one of the most popular online news sources in the webaverse, Mashable is a force to be reckoned with. Getting a post on Mashable is like hitting an online hole-in-one, and many marketers dream of earning a coveted link from this social news powerhouse. Why? It gives you access to thousands of referred visitors as illustrated below

Today I was asked this great question…. How do you have 37,300+ followers on Twitter? My quick response was it takes time, a lot of targeted advertising, or just luck! With the abundance of brands working to build their followings on Twitter, I thought I’d give three of my Twitter strategies that I use daily to build my following!

Do you use marketing automation? Many small businesses still have not tried marketing automation and do not know the benefits it provides. Other businesses have tried one or two marketing automation tools then decided it did not work for them.

One thing people do not realize is that every marketing automation solution is different. You may have to try several solutions before you find the one that is ideal for your business. Most solutions offer free trials for a limited time so you can see how they work for you.

Social Media is being used more and more as a discovery engine and in order to keep up, both Facebook and Twitter have greatly improved their search capabilities this past year. You can now type a keyword into either channel’s search bar and be instantly served up relevant posts, pages, and profiles. Therefore, marketers need to become savvier about creating social content that is discoverable.

In order to engage your audience you need to create very good visual content. So, what does “very good” mean? You need to make sure you have a topic of interest your target audience, then match it with great colors, an awesome design, and a well thought out plan for promotion.

The infographic below was created to help you create awesome visual content, and develop a plan that results in a positive ROI.

Things are changing. Well, actually, it changed a while ago. Did you notice?

Selling information online isn't as easy as it used to be. Why is that? It is because there is SO much information out there already for free. So, you have a couple of things happening... (1) People figure they'll just find it for free elsewhere, OR.... (2) They're so overwhelmed already, they just don't give a crap about buying any more.

Perhaps this is sounding familiar to you. ;)

So, if you’re in the position of trying to do info marketing online, what do you do? Should you sink weeks of work into that next ebook offer?

In a recent survey of 1,550 US professionals on the impact of content curation for their business goals, 65% said content curation helped with regards to SEO. Not only that but data from 65M+ pieces of content curated on the Scoop.it platform show that an average of 40% of traffic comes from Google Search.

This presentation explains why and outlines content curation best practices for SEO.

If you understand the power of #content #curation you will do more of it. The statistics show how Curating Content can play a big part in Search Engine Optimization. The right level of participation brings more exposure.com

In a recent survey of 1,550 US professionals on the impact of content curation for their business goals, 65% said content curation helped with regards to SEO. Not only that but data from 65M+ pieces of content curated on the Scoop.it platform show that an average of 40% of traffic comes from Google Search.

This presentation explains why and outlines content curation best practices for SEO.

Lucidchart is an easy tool to use to create flowcharts, mindmaps, and graphic organizers. Lucidchart offers a simple drag and drop interface for creating flow charts, organizational charts, mind maps, and other types of diagrams. To create with Lucidchart just select elements from the menus and drag them to the canvas. You can re-size any element and type text within elements on your chart. Arrows and connecting lines can be re-sized, repositioned, and labeled to bring clarity to your diagrams.

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.