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Time breastfeeding cover sparks controversy

This week's Time magazine cover features Jamie Lynne Grumet, a 26-year-old woman breastfeeding her three-year-old son. Grumet was one of four mothers photographed by Time for a cover story on "attachment parenting," an approach--outlined by 1992's "The Baby Book" by Dr. Bill Sears--that recommends extended breast-feeding, co-sleeping and "baby wearing." Time's cover line for the May 21 issue asks, "Are You Mom Enough?"

The provocative cover, published online Thursday, was met with the predictable Twitter jaw-drop.

"Love the Time cover," AllThingsD.com's Peter Kafka wrote. "In the cringiest way possible."

"I don't wince when I look at the picture," he continued. "I think it's provocative. I think it's a little whimsical. I think she represents an outlier of women who are breastfeeding beyond one year. The cover is meant to get your attention. It gets your attention. I think this is a legitimate debate. It's a debate lots and lots of women are having."

Nonetheless, it's likely going to get Time magazine censored at some newsstands. New York's Hudson News has a history of covering up magazines in its window display that put scantily clad women on their covers. In 2006, the Grand Central Terminal newsstand put sheets of paper over three consecutive issues of FHM.