Bing Refreshes its Mobile Homepage

Mobile has become an integral part of many brands digital efforts and as brands look to improve upon their mobile experience many are changing the way their sites look and function.

As Bing continues to search for ways to siphon some of Google’s loyal users from the search engine, it has recently announced a user interface redesign to its mobile homepage.

The new homepage features a variety of enhancements including a new user interface, featuring a translucent color scheme, and an image of the day (IOTD) card, which enables users to learn an interesting factoid about the homepage image. Other enhancements to Bing’s mobile homepage include a settings card, where uses can change their Safe Search settings, as well as a popular now card, where users can see what is currently trending on the Web, and a Bing Rewards card where users can view their rewards status.

Bing states that the new version of the homepage will be available to users around the world on both iPhone and Android smartphones.