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Unformatted text preview: Chapter 10- The News Media: Communicating Political Images • News o Mainly an account of obtruding events, particularily those that are timely, dramatic, and compelling • Press/news media o News organizations and journalists • The American press initally was tied to the nation’s political party system (the partisan press) but gradually developed an independent position (the objective press) • Tradtional news organizations have faced increased competition for people’s attention. Cable and internet have contributed to a fragmenting of the news audience, and, to a lesser extent, the rise of opinionated journalism • The news media play several roles: the signaling role, the common-carrier role, the watchdog, the representative role Historical Development: From Partisanship to Objective Journalism • Alexander Hamilton persuaded John Fenno to start a newspaper (Gazette of the United States) in order to publicize the policies of Washington’s administration • Printed on flat presses o Limited production o Kept cost of each copy beyond the reach of ordinary citizens • Papers could not have survived without party support...
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