"attraction" Tag

Facing the future access to resources and the wish to preserve today’s climate, changes need to be made.
Looking at the world of design there has always been a tendency to broaden the horizon of consumers, buyers and users. Designers found ways to deal with daily life difficulties, which weren’t considered as a problem until there was a solution, as well as they made groundbreaking discoveries. Some designers are pioneers in developing and processing innovative materials into aesthetic products and others find solutions for social and psychological conflicts by approaching them from unusual angles.
In the last years the concept of sustainable design raised and increased, showing it’s today’s presence in plenty of remarkable projects with approaches diffusing across various disciplines as fashion, architecture, product design and even fiction.

This is to be seen at exhibitions such as ‘Change The System’ in the Museum Boijmans Van Beuningen, where many projects were dedicated to sustainability.
So Eric Klarenbeek, called the designer of the unusual, who developed a 3D printing material based on straw, water and Mycellium, the threadlike vegetative part of fungus. Printed into a thin layer of bio-plastic the material can gain stability through drying and – in Klarenbeek’s case – become a chair. He went even further and created possibilities to 3D print with only local materials as algae, potato etc.
Remarkable is the aesthetic presence of the final products. Cups, vases, bowls, which you simply want to hold in your hand but cannot as they are displayed in the showcases. This might be what makes a researcher become a designer: using the power of aesthetics to create a bridge leading from innovative development to the manifestation of the product in daily life.

Unfortunately many green designers are seen as criminals when it comes to aesthetics. Next to the pursuing of sustainability as something of moral value, aesthetics are sometimes seen as luxury and therefore a waist of energy.
People who are already familiar with sustainable values, seem to see the beauty in the ethics.
However, this understanding of beauty requires the motivation to consume with a small footprint. A motivation which wants to be spread.
Thus, the power of an object’s visual appearance shouldn’t be underestimated. It can communicate and celebrate ideals and make users value the object and what it stands for.
Experiments in interaction design even reveal that people consider objects they emotionally bond to, as more functional – and use them more likely.

“In the end we conserve only what we love.”Baba Dioum

Thus objects which don’t attract us on an emotional level, will simply not be used and kept.“If it’s not beautiful, it’s not sustainable. Aesthetic attraction is not a superficial concern – it’s an environmental imperative.” wrote Lance Horsey in his book The Shape of Green. He is the first to write and examine the relationship of sustainability and beauty. According to him “beauty could save the planet” as in the end people consume and use what they love. Horsey here uses the example of wolves and dogs to enhance his theory:

The fate of many things depends on whether they please people. Wolves might seem heartier than dogs, but there are 50 million dogs in the world and only ten thousand wolves. Which has adapted better? This view of nature may give you pause—should other species exist just to please us? But as a principle for design, it is essential. If you want something to last, make it as lovable as a Labrador.

We personalize things we use – and we use things which are personal.
Based on this theses, Jonathan Chapman helps to create an alternative consumer’s philosophy, than our present ‘throw away’ society has. He developed a new design strategy, called Emotionally Durable Design.
Through the conscious shaping and strengthening of the emotional bonding between consumer and object, one can endure the using period and thus reduce waste. According to him this can be achieved through the consideration of the following five elements:

How users share a unique personal history with the product: NarrativeHow the product is perceived as autonomous and in possession of its own free will: ConsciousnessCan a user be made to feel a strong emotional connection to a product? AttachmentThe product inspires interactions and connections beyond just the physical relationship: FictionHow the product ages and develops character through time and use: Surface

This results in products such as the Stain tea cup of Bethan Laura Wood – an object which gains character through being used. It builds up an individual pattern of tea stains, according to the personal ways of drinking tea.
To establish this design approach further, Lance Horsey asks the question:

What if we created a different approach to aesthetics, one based on intelligence and not intuition? Can we be as about how things look as we are about how they work?

Answers will lead to new aesthetics based on the complex connections of efficiency, sustainability, character, endurance, and the potential to develop with the users personal demand. An understanding of aesthetics which goes beyond an object’s physical presence.

The book I choose to research is called ‘Biogea’ and was written by Michael Serres, and designed by Jason Wagner. Published in 2012 by Univocal Publishing, which Jason Wagner co-created with Drew Burk.
From the design of this book and from other books that Jason Wagner has designed I can see hints of his personality if not that then definitely his direction of interest. The way all the patterns are so precise and clean cut gives me the impression that he has a methodological nature and an obvious love of patterns both simple and complicated, while enjoying a subtle use of colour. As seen in another book designed by Jason Wagner ‘Variations on the Body’, which is also written by Michel Serres.

The fact that Jason Wagner is a part of the Univocal means that a critical look at the company can give an insight on the designer and ultimately the design itself.

Univocal Publishing was founded in 2011 as an independent publishing house specializing in small-scale editions and translations of texts spanning the areas of cultural theory, continental philosophy, aesthetics, anthropology and more. Univocal’s books including Biogea combine traditional printmaking techniques with the create evolutions of the digital age and feature letterpress covers designed by Jason Wagner, who demonstrates the technique in a video.

Using techniques similar to this the publishing company oversaw the printing and binding of books from 2012 to May 2017, in which it ceased operations and merged with another company. This could seem to fall down to Jason Wagner who is stated to be moving on to pursue other projects.

But why did I choose this book? I decided on this book for a variety of reasons. I enjoyed its’ simple yet complex design containing a neat revolving spiral-like pattern which is placed in the middle of the book and looks pleasing to the eye. The pattern it self drew my gaze as I found it really intriguing as it resonated with my own interest in complex and unique patterns which I like to create.

The plain colours and easygoing layout of the book for me made it feel more approachable. The design it self didn’t take anything away from the content, for sometimes I feel that the cover of a book can sometimes give you false expectations of what it contains. Being misled into buying something based on its looks. This book however balances this nicely I think by not taking anything away from the content but instead relating and highlighting the themes within.

The Typography is placed on top of the design and relates to and supports it nicely. Accentuating its colours and giving the book a clean and natural feel. The pattern initially drew my attention to the book, but as I took a closer look I found that the texture around the design on the cover felt good to the hand and gave it a thicker and more solid feel. This impacted on my decision as the pattern and texture subtly blend their delicate qualities together to create a book that i found aesthetically pleasing. While the design since imprinted on a thicker material felt noticeably different making it stand out from other designs and books.

The almost scientific complexity of the simple and delicate design also relates well to the content of the book for it’s a mixture of poetry and science. While also presenting a philosophy that merges the humanities with all creation. This has made Michel Serres “one of the most intriguing thinkers of his age”, and I believe is a reason why Univocal publishing has design and printed most of his books. Because of the authors philosophical and poetic inquiry sings praise of earth and life, and what Michel Serres names singularly as ‘Biogea’. The design relates well to the content as it mixes light fresh colours with an intricate pattern, which gives a natural clean aesthetic relating to some of the topics within the book. Some of the obvious examples being the use of blue in the typography which links with text within. “ Today we have other neighbours, constituents of the Biogea; the sea, my lover; our mother, the Earth, becomes our daughter; this beautiful breeze which inspires the spirit, a spiritual mistress; our light friends, the fresh and flowing waters.

Even though the design itself is quite precise it has a sense of movement to it and gives the book a poetic feel to it, this also relates to the content, as it’s a mixture of poetic statements revolving around natural themes. “In these times when species are disappearing, when catastrophic events such as earthquakes and tsunamis impale the earth” the author wonders if anyone “worries about the death pangs of the rivers”.

The author asks the same question of philosophy “as the humanities increasingly find themselves in need of defenders. Today, all living organisms discover themselves part of the Biogea”. Knowing the content of the book also ends up shaping my view on the design of the cover as the series of lines almost create a shield like swirl or sea creature, protected by the bold strong title Biogea.

64 pages bound between a red start page, a blue end page and slick grey canvas covers, held together by a yellow spine. Marite traced her finger over the slight dents of the lettering- “Topmotiviert” in a harmonious diagonal that fills the cover so effortlessly. The book felt molded to her, felt so comfortable and accessible.

Inside, colourful photos of the messy behind-the-scenes of a exhibition setup. One photograph per page, neatly cropped and centered, an orderly catalogue of obscure images. There is no text inside, not even on the start and end pages. The only text with the book is the title on the cover and brief publishing information on the back, as well as the library number: bill l 1. Mysterious, Top-secret. Marite’s curiosity is stirred, igniting her thirst.

The photos are taken by Linus Bill himself. His own works in a “state of limbo between being documentary and works themselves”, from the exhibition “Was nun?” at Photoforum Pasquart in 2011 in Biel, Switzerland. The book can be related to the rest of Bill’s works due to its manipulative relationship with size and form. Bill often creates small-scale graphic work such as screen prints, which he then blows up to large works. He has manipulated the size and context of his work in this book, minimizing large works to a small, delicate documentation. The enigmatic compilation is what intrigued Marite, a conundrum that doesn’t need to be solved. No questions asked. The book holds up autonomously without the backstory, becoming a new artwork. But she tried anyway, for the purpose of her project. Alas, she couldn’t live peacefully on with this simple affair.

A few days later, Marite is in class introducing her book to her peers. It doesn’t take long, her speech is straightforward like the publication and their practicality goes hand in hand. Her hand lay endearingly on the cover.

“You match the book, “ observes Henk, regarding the rhyme in the colour of the book and Marite’s grey sweater.

“Ha-ha,” she says, “grey and minimal on the outside, colorful on the inside” Quelle cliché. Is the title Topmotiviert also a reflection of her? A prophecy? What does this mean for her? A challenge perhaps? She ponders on her relationship with the book. They were subtly molding together, the book taking over and swallowing her. There’s a jitter somewhere inside her; how can 64 pages and two grey covers jolt her so jarringly?

When Marite got the chance to meet the publisher from Rollo Press, she had questions. She had studied the book and her affinity for the book grew stronger by the day. Her eyes had studied the immersive colors and her fingertips had studied the glossy, smooth, creamy-feeling paper, 200 grams at least. It pulled her in and she willingly floated into the depths of vibrant offset printed colors. Top-quality.

Hello nice to meet you thanks for meeting with me this won’t take long.

“So how did you come about publishing this book?” she started off general, studiously watching the publisher casually flick through it. He shrugged, “well Linus had some money left over from the institution for the exhibition and we had worked with him before so we thought why not.” Marite nodded seriously. Why not, she thought, it almost sounded like an invitation. The book was teasing her. Her heart jumped. Before her mind escaped to the clouds, she refocused on the interview.

“And this title, this diagonal, it’s so captivating,” she said, staring hungrily at the book.

“I just thought it would be kind of funny. It’s difficult to get a perfect diagonal so it’s pretty all over the place,” said Rollo. All its curves and edges, its perfect imperfections.

“Actually it’s a typeface made by a guy who teaches at Rietveld. It’s a font he discovered in an old children’s book and it’s got these really nice perfect round Os and this little wave in the leg of the R.” By this time, beads of sweat had begun forming in the nape of Marite’s neck and in the back of her knees. Her blouse felt tight.

“Thank you so much, it was lovely talking to you, I must go.” She pulled the book close to her chest and dashed out; knees weak, head swimming.

Arriving home, dusk setting over the city, she laid the book on her bed. The pink shadow of sunset caressed its canvas bound surface. Marite lit a candle. “We have become one,” she dragged her cigarette, eyes burning with lust. Top-love.

Lucie Rie’s story
Born as Lucie Gomperz in Vienna, she grew up in a Jewish family of Sigmund Freud consultants. After studying pottery at the Vienna Kunstgewerbeschule her success came immediately. She could exhibit at the Paris International Exhibition and won there a few years later the silver medal. In 1938, when she was thirty-six years old, she flew to England because of Nazism. She got to know the nineteen years old Hans Coper (also a fugitive of the Nazi regime) and worked with him together from 1946 until 1958.[x]
Mostly Lucie Rie and Hans Coper are called “British Potters” even tough they are neither from England but refugees.

Lucie Rie’s speciality

In some parts of her life she didn’t see a purpose in her objects. But at least with the work of Coper it came fully back to her. She was not following the conventional process of bisque-firing her work, then glazing and re-firing it. Instead she was very experimental and loved to put her glace direct onto the unfired clay before the first bisque.

Lucie Rie in the Stedelijk

In the Stedelijk Museum you’ll find two vases and a plate by Lucie and a corporation work with Hans Coper. The objects go back to 1953 when Rie and Coper mostly worked together. Rie’s series shows mostly white glazed vases in porcelain. Her work on the surface was very creative. For these objects she used needles to make scratches in the porcelain, which she filled with another colour of glaze. From the look you cannot say if the objects are out of earthenware or something else. Fed with some knowledge you get to know about the content of the ceramics — porcelain. The corporation with Coper, could have been from nowedays. A tea service set in stoneware, black glace — timeless. Even though Coper was mostly a assistant to Rie both names are engraved in the ceramic.

Lucie Rie’s surface

Lucie Rie’s way of dealing with the surface attracts me a lot. It is hard to simply stand in front of it in the museum. You want to interact with her art.

«She found her satisfaction in a needle.

A needle to change the surface.

Drive it deep to change the outside — the visible.

To change the way it feels under your hands. Striation.

My imagination.

But, you’re standing in front of a big thick safety glass.

Her object far away of your senses of touch.

Trying to experience the surface by simply looking at it.

How?

Will I ever experience what she experienced with her hands?

I don’t want to see it from the inside.

No.

I want to feel the surface like she did, sitting on the throwing wheel.

Layering glace on that shape.

Let it dry a little.

Take the needle.

Carve through the porcelain — long elegant scratches.

How must it have sounded?

Fill the scratches with a dark colour.

Fire it.

How did the look change?

Let it cool down.

Hold it. Enjoy it. This softness. Smoothness.

Gently drive the finger around the belly of the vase.

Oh, I wish I could experience the surfaces of Lucie Rie’s.»

Ceramic surface study

Lucie Rie used among other things the needle to manipulate the surface. In my first text I showed work by Ekaterina Semenova who found other inspiring ways to do so by… using milk — old, food waste milk.

Not one, but two books this time. I know that the assignment was to take one, but these two belong to each other. One is called “De geschiedenis van de schoonheid” (The history of beauty) the other one is called “ De geschiedenis van de lelijkheid” (The history of ugliness.) I took them because the contrast between those two seemed to be interesting to me. They also look really nice because they are really intended to be together. The really look like a couple. They are both the same size, same thickness, made of the same material, have the same typography and layout. Absolute contrast but still the same in some way. I also looked inside and it is funny that each book on itself is less interesting if you cannot compare it to the other one. They really need each other. And of course there is the old question “what is beauty and what is ugliness?”

The intuitive search mixed with subjective yet logical decisions has now became my little tradition. This time, my decision is to find a book concerning New Media. This is my a priori statement:

THE ‘NEW’ TAG + ART = VIDEO

I devote myself to the act of searching.

My eye is now attracted by another eye, stearing at me from the close up picture on the cover of the book. Its grainy texture seem to have a hidden message of not being the normal photo but the film still from the video. The Fast forward title can be associated only with this particular medium ( the era of fast forwarding audio tapes must have been long forgotten by such a contemporary looking eye from the cover). I’ve found the right book. Now, how can I connect it with DESIGN?

1. Subjectively:

• The ‘NEW’ TAG IS A BRIDGE - I like to look for new trends both in art and design.
• My choices are made through the VISUAL ‘ATTRACTION’

2. Objectively:

• The book was intentionally DESIGNED to make the VISUAL ‘ATTRACTION’ even stronger.

Every random opening of the book will attack my eyes with a great number of film images, shoot after the shoot. I’m totally amused. Nothing more exists except for me, the images and the big eye watching me from the cover.

for my third choice of book i chose this monograph on the work of Maurizio Cattelan.

a donkey with a widescreen television on its back- the contradiction(the ancient donkey and the modern television) and absurdity of this picture got me into a conversation with the student returning this book who strongly advised me borrow it. upon looking in it i saw a similar anarchistic italian wit to that of Felini (especially in the chaos of Amarcord).

the book features some of the very interesting projects that the artist has been engaged in from early 1990 to 2000-

Super noi(super us) where the artist has been portraited by 50 of his friends through a police sketch artist.

Spermini the artist created 500 molds/masks of his face, each slightly different representing sperm.

Torno Subito(i’ll be right back) due to unsatisfactory resulting work for a solo show the artist locked the gallery with this sign hung on the front door.

Stadium the artist elongated a table soccer game to fit 25 people, commenting on racist issues on immigration in itali, half of the players of north african descent and half of italian.

i have not finished this book yet but i really recommend it, in the projects as well as in the large, extensive,insightful interview with the artist.

This second book the family of man attracted me in a different way. printed in 1955 it was at the time – ”the most ambitious and challenging project with photography that had ever been attempted” (three million photographs were originally collected from amateur and professional photographers (not to mention more than a handful of gems by Henri Cartier Bresson). 10,000 of which were included in the MoMA exhibit while a further 506 photos from 68 countries were chosen for this publication (now that’s a die-hard archiving project!!)

“The Family Of Man” was originally produced for the museum of modern art in new york- not with the intention presenting the photograph as art but to show – ”photography as a dynamic process of giving form to ideas and of explaining man to man.” -to teach man about himself in all his various creeds and shades (this book was much before its time and although it did not have the intention of formenting multicultural acceptance it probably had a great influence and later gave way to books such as the 1968 random house publication The Colour of Man.) in the foreword Edward Steichen explains that his family of man was created in the passionate spirit of devoted love and faith in mankind.”. and this i feel is what drew me to this book. pictures of birth, love, life and death shown with tangible empathy and passion. pictures of every possible ethnicity. tribesmen from papua new guinea, native americans, french peasants, maori. this book although outdated is not without some degree of power still as can be seen by the frequency it has been rented out in recent years by people with a similar curiousity and interest to mine.

Yet again I came back with a book about gold. About golden jewelry this time. It was not my intention to do something with gold again. Gold was one of my tag words, but I preferred to do something else. I had other tags to search for, like “meeting an old lover” “attraction” and “recognition.” So I went searching…. When I saw this golden jewelry book I could not take my eyes of it. I felt so cheap and wrong to take something goldish like again, but I felt really good in the same time. I could call this second journey “the irresistibility of wrong things” or “why we like to do wrong things?”, which sounds like the title of a novel. Interesting question actually. A question where you could have many thoughts about. For myself I didn’t found an answer to it yet.

I really wish that I had a very intelligent reason to chose this book but it is a very banal one I’m afraid.

I found this book in the graphic design section, what felt very familiar because I went to a graphic school before the Rietveld. Seeing those graphic books felt like meeting an old lover.

I picked this book because it had the word “gold” in the title and there was a golden image on the back. I cannot help it, but I am sort of addicted to the color gold. I even named myself Goldish. I feel attracted to gold like mosquitoes to a mosquito lamp.

At the left you can see my own logo. At the right is the image on the cover of the book. There are some agreements between them like the dot. I think that the recognition also made me feel attracted to it.

my choice of this book (swiss folk art) or its choice of me – followed the following sequence.

i entered the library-. 1.) i chose a book on indian road signs. this choice, however, did not feel honest- the choice of it was hasty in the midst of the others fighting for those more striking or easily appealing books, i felt that i was influenced in some way not because i wanted that book but- because i did not want someone else to have it. so; 2) i decided to make another choice this time choosing a book that i had no affinity with un purpose-a grey dull and univiting book featuring fashion models, this choice was daunting, and felt highly ‘wrong’. 3.) i walked to another more remote section of the library and there felt stumped, lost, numb. then out of a hazey mindstate i was pulled by this book and the desire to possess it. i have still not opened it or looked inside.

The book that attracted my eye hold the promising title „The new textiles“ and can be found in the library „Textile“ section. Although the word „new“ is no longer valid as it refers to the 80’s and early 90’s, the book could still – through its vast range of images – nurture my curiosity about the possibilities of the textile and its value as the work of art.The traditional textures are treated as abstract objects, out from their usual use and the common field of associations. One can find the textures wrapped, stretched, broke into pieces, collaged, melted in the high temperature, or replaced by materials not considered as textiles in the traditional sense: papers, wires, needles, glass etc. All those actions broaden the sense of what textile can became, especially when it becomes an work of art.

Read the reflections of A and C group’s journey into the Rietveld Library’s Design and Art section. This journey to investigate, made our fascinations, preconceptions and hidden desires manifest. How does a subjective book choice create a personal mirror and leaves traces of tags, connecting Design to Art, exposing autonomy in both.

Read about the subjective, open and intiutive first book choice from the Design section of our library. Wonder about the tags connected to those accounts. Follow the continuing story as a second book is selected based on those tags created. Witness the third posting in which those sets of tags lead us from Design to Art. A move that forces us to reflect upon the connection between them both.

Follow the continuing accounts of the three succeeding investigating postings by clicking on the yellow link. Experience the total list of tags created during this “Subjective Library” Project.