Free publicity for your business is like gold dust when you get it but getting publicity in the media takes relationships and savvy. Often companies make mistakes when trying to pitch to a journalist. If you want to know how to pitch a story to the media, then here are 10 mistakes not to make.

Public relations (PR) is an effective way for businesses to gain publicity, create a particular image for your business and attract new clients. Here are some tips on how to maximise PR for your business:

Now that we’re nearing the end of the year, it’s safe to say that 2017 has been quite eventful. Not only with current events and the instability of the world’s sociopolitical state, the media was filled with interesting content and PR stunts that s...