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Welcome to Media Jobs: Social Media Jobs

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Social media is no longer just a hobby – it’s an opportunity for businesses to establish meaningful relationships with customers and clients. Companies need marketing-minded individuals to fill social media marketing jobs and use their online expertise to build the brand. The explosion of websites like Facebook, Twitter, Tumblr and Pinterest has given businesses more ways than ever to promote products, start conversations, and monitor brand reputation. Knowledge is power, and your fluency in social media could mean big bucks in social media manager jobs. If you know how to take data from platforms and analyze its meaning for a brand or a business then you could be very valuable in today’s media job market. Social media jobs focus on delivering valuable insights about customer engagement and experience. A great social media manager creates a whole new way to experience a product or brand. The position takes a people-person with great communication skills and computer fluency. New media channels are popping up all the time, and the victory goes to those who leverage these new channels into their overall marketing strategy. Are you a social media pro? Why not use our social media job search to find the best opportunities. With specialties like Media Integration, Social Engagement, Social Outreach, and Media Marketing, you can find a social media job that enhances and builds your skills.

Anyone with a little experience of media jobs in social media will appreciate that a startup that soars to a $15 million valuation and looks set to close a Series B round worth at least $2.5 million less than three years after its launch is ticking a lot of positive boxes. And rumor has it that New York social media startup Loverly, a kind of Pinterest for soon-to-be brides, is poised to do just that. Bridal inspiration Social media managers who’ve heard of Loverly will know that it serves as a central marketplace that helps prospective brides find out about and save great wedding ideas. That means helping them find the right people to hire, as well as all the things they might like to buy to make their special day seriously Special, with a capital ‘S’. Users can curate a board of ideas (hence the Pinterest comparison), and make them public for other brides-to-be to find inspiration in. The boards can be both editor-curated (such as honeymoon ideas, or bridesmaid dresses for beach weddings) and user-generated. The site’s proprietary tagging system automatically adds between 4 and 20 tags to each image, indexing features like style, color, location, and season,…

Social media managers who are used to (and a little bored with) the convention of user comments being confined to the bottom of the page are in for pleasant surprise: San Francisco-headquartered social engagement startup Livefyre, which has offices in New York and London, is bringing user comments into the content itself, courtesy of its groundbreaking new product, the aptly-named Sidenotes. Comments live If that’s whetted the curiosity of social media managers looking for lively interactive innovations here’s how it works: when publishers using the product turn it on, a little word balloon, the Sidenotes icon, will appear beside every paragraph on the page (it also works for images). When users tap the icons on their smartphone screens, other user comments will emerge in threaded conversations at the specific points of the content that elicited the user interest and response. The comments open up in small window in the lower part of the screen, and you can move between comments by swiping. And, of course, you can add a comment of your own. To prevent a distracting excess of balloon icons, they’re tied to whole paragraphs, but users have the option of tying their particular comments to any specific bit…

Social media managers with their antennae tuned to the social grapevine will be aware that Vine has just expanded into private video messaging; but it’s got a new and potentially better competitor in the form of New York-based “Convies”, a video chat app which lets users share short video messages privately with a few friends or on broader networks like Twitter and Facebook. A tailor-made app The more skeptical social media manger may well be thinking that, by launching first, Vine’s new offering has gained an advantage. But Convies founder Michael Loenngren seems unperturbed: he makes the canny observation that when established apps known for a particular kind of experience (like Instagram for video and photos and Vine for public videos) try to extend into new areas, they can fall flat. As he puts it: “Vine is a social application that also introduced sending direct messages,” he explains. “Convies is more of a chat application – like a WhatsApp or Line-like application – that’s completely tailored for the native video experience.” Loenngren was approached by Lerer Ventures during his role at an investment bank in Japan. They’d caught wind of a side project he was developing – a mobile video…

There can’t be many social media managers who haven’t heard of New York’s meteorically successful viral aggregation and content sharing start-up Upworthy; and with its recently announced monetization plan, there’ll be fewer still. Collaborating on native advertising Last October, shortly after it raised $8 million in Series A, its executives were already talking about making money through sponsored advertising. Now they’ve lifted the veil on those plans: it’s going to bring in sponsored content through its new “Upworthy Collaborations” program. That might leave social media managers feeling puzzled. Can native advertising really fit with a company ethos that’s ostensibly committed to social issues? Here’s a statement from the recent company blog unveiling the initiative: they’ve clearly anticipated that question: “We know there are serious concerns any time a media company decides to work with advertisers. The most important thing for us is to find a way to grow with integrity while retaining your trust. That’s why it’s so important to us to be straight up with you — our community — and let you know what we’re doing and why we’re doing it. We’ll keep tweaking this model as we learn and get feedback from you, but we both believe…

Community managers and social media managers familiar with these pages will recall that we last reported on New York social marketing startup Percolate last December, shortly after it had successfully raised a tidy $9 million in Series A. This week, it announced that it’s raised an additional $24 million in a Series B round led by Sequoia Capital. Maybe co-founder James Gross’ goal to make Percolate “the system of record” for brands is already happening: investment like that means a lot of confidence has been inspired. New era social marketing tech Percolate isn’t a mere social media management system; it doesn’t just let brands listen to what’s going down on social media. It helps them root out, create and distribute lively content as well. With Percolate’s technology, brands can create a calendar that lets them share potential topics on specific days, find and look at content related to the company name or product theme even when that content is user-generated or published elsewhere, and collaborate as a team to create content. They can also see clear analytics showing what’s doing well and what needs more attention. The staffing agency Aquent, for example, says that Percolate slashed the time needed to…