Gert Wiescher studied graphic design at the Hochschule der Künste in Berlin. After detours through Paris, South Africa, and Barcelona (where he designed the OECD-Pavillion for the Osaka World Expo), he returned to Munich to work as an art director for such clients as Paulaner, Phillip Morris, and Peugeot. Wiescher also helped to introduce IKEA to the German market.

In recent years, his interest in type design has increased, resulting in a number of unique fonts influenced by historical and calligraphic models.

As any graphic designer, Gert Wiescher was at some point confronted with the question: Should I specialise or not? Since he couldn't imagine spending the rest of his life designing only soup cans, he went for diversity. Today he designs everything, including typefaces - surprisingly, more and more faces. Does that mean that in the end he has specialised? Wiescher began his graphic career as a street artist in Paris. Events in his life brought him, via Barcelona and Johannesburg, to his current home in Munich. In recent years he has been very successful as the head of his own advertising and...