Change Your Flavor…Keep Your Soft Serve Flowing

Let’s face it…customers love delicious soft serve choices but having just one soft serve machine can limit your creativity. STOP! That’s a myth. The truth is that there is a simple way to flavor traditional vanilla and chocolate soft serve to drive repeat business. Operators can easily and affordably achieve specialty flavors by mixing in a Flavor Packet from Frostline®. Imagine offering Vanilla and Strawberry Shortcake or Vanilla and Chocolate Mint. Now think of it as a “swirl” of flavor.

Operators often feature a flavor-of-the-day or weekly LTO (limited time offer). This is a wonderful way to draw more traffic to restaurants and independent shops; only make sure to shout it to the rooftops. Promoting new flavors on social media platforms can pique interests and motivate patrons to visit sooner than later. Another helpful hint is to request that customers “check in” on Facebook and share pictures on Twitter, Facebook, Instagram and/or Tumblr. This a fun way to promote your operation and encourage guests to visit.

Holidays and events become even more promotable when seasonal themes are incorporated. Making new twists on traditional ideas such as “Eggnog in July” or “Orange October” can get customers thinking about soft serve more often; translating into higher sales. Winter months are a great time to feature specialty flavors like Peppermint, Gingerbread, and Pumpkin.

Another benefit to using Flavor Packets is that operators can plan promotions in advance with the peace of mind that the flavor is immediately accessible on the shelf. Like our soft serve mix, Flavor Packets are a dry mix. They store flat on storage shelves and have a one year shelf life.

2 Comments on “Change Your Flavor…Keep Your Soft Serve Flowing”

We have tried the Flavor Packets and they tasted great, made a quality product, and were a BIG HIT but unlike a big business we are a Retirement Community and don’t go through the quantities of mix to make purchasing the packets in single-flavor units of 12 workable. Offering half-cases or the ability to choose a mix of flavors to make a case is the only way it would work for us. Instead we have tried the other recipes like Dr. Pepper and coffee but have had limited success as it alters the consistency and can take longer to freeze. We understand the complications making mixes could cause but smaller packs of 3 or 6 seem doable. Just a suggestion.

Hello Douglas. We apologize for not seeing this comment. We think your suggestion is very helpful and have passed it along to the brand manager. Is there anything we can do for you? Have you thought to try DOLE Soft Serve as a special flavor? We have pineapple, strawberry, mango, lemon, orange and raspberry flavors. The mixing process is similar to Frostline. Please find us on Facebook https://www.facebook.com/frostlinefrozentreats/ and Twitter @FrostlineFrozen