Salad Cream

"Salad Cream is one of the greatest culinary inventions of the 20th century" - top chef Marco Pierre White

Salad Cream is a much maligned product and is often said to be the poor man's mayonnaise - as margarine is the poor man's butter. It is a smooth, pale yellow sauce with the consistency of ketchup and has a sweet but vinegary flavour. It is primarily used as a salad dressing, but is also good on chips/fries, and simply delicious sandwiched between bread and butter.

Salad cream was invented in America by Charles Hellen, a manager at Heinz, in 1914, however it is as traditionally British as Branston Pickle. It was popular in Britain in the 1940s as it livened up the fairly mundane diet that was the result of rationing.

Sadly its popularity dwindled over the years - the Great British public had acquired more sophisticated tastes! It came to the point where Heinz were about to withdraw the product altogether, but such was the outcry that Heinz decided to keep the recipe the same and just renew the packaging. Millions of pounds were spent on advertising campaigns and salad cream is now as popular as it has ever been.

Heinz Salad Cream has been copied by all the major British supermarkets under their own brand names, but these are slightly inferior products (IMHO).

1010011010: sfc... it's an amazing new skin firming lotion made with real saladsTallRoo: salad cream (or is it creme?) is an Heinz product. It's a vinegar-y tasting white gloop, similar to tomato ketchup in consistency. Yummy on salad. And fish-finger sandwiches. And everything else too.lawnjart: IT IS THE DEVILS SPUNK! THE WORST KNOWN SUBSTANCE THAT IS SOLD AS "FOOD"!GangstaFeelsGood: BlueDragon any thing that SOUNDS that gross must be britishfuzzy and blue vastly prefers Salad Cream to Miracle Whip, if anyone cares. But I had no idea what I know as slasaus in Dutch is called Salad Cream in English.
GangstaFeelsGood wants a britnoder to send him some salad cream...amnesiac: i see a huge import/export opportunity arising