Fitbit is First to Debut Windows Phone 8.1 App with Real-Time Bluetooth Syncing

Fitbit,
Inc., the leader in the fast-growing Connected Health and Fitness
category, today launched a free,
native app for Windows Phone 8.1, making it the first in the
category to bring direct mobile syncing to the Windows Phone platform.
Windows Phone 8.1 users now have instant access to up-to-date stats from
any Fitbit wireless activity tracker, which tracks health and fitness
metrics including steps taken, distance traveled, calories burned,
active minutes, floors climbed and sleep quality. The new Fitbit app for
Windows Phone 8.1 also features Live Tiles – Windows Phone’s Start
screen app experience that provides up-to-date content and notifications
at a glance – so users can track their steps and instantly know how they
are progressing against their daily goals, all without opening the
Fitbit app.

“At Fitbit, we know that giving our users instant access to real-time
stats right on their smartphone increases motivation to achieve goals
and, ultimately, make healthier choices,” said James Park, CEO and
Co-founder of Fitbit. “Windows Phone is projected to be the
fastest-growing smartphone OS platform1, so supporting this
platform is important so that all of our users have access to their
stats, no matter which phone they choose. With our new Fitbit app for
Windows Phone 8.1, we expand our already extensive list of leading
Android and iOS supported devices, to bring Fitbit’s benefits to even
more users.”

In addition to real-time stat syncing, users can quickly log fitness and
nutrition data and set or manage personal goals directly from the app.
Notifications, achievement badges and leaderboards help keep users
motivated throughout the day and they can cheer, taunt and direct
message friends within the app to help reach health and fitness goals
faster with a little friendly competition. In fact, Fitbit users with
one or more friends in the Fitbit community are 27 percent more active.

Stay on track: Real-time and historical stats in
easy-to-understand graphs, to help track progress and set goals

Log more than activity: Recently enhanced food database of more
than 350,000 foods with accurate nutritional data for faster, better
food-logging and calorie coaching

Get motivated: Fitbit’s motivational social tools like
notifications and badges, to help reach target goals

Stay social: Ability to challenge friends and family with
leaderboards, direct messages, cheers and taunts

Mobile and Market Leadership

Fitbit’s award-winning activity and sleep trackers including the Flex,
One
and Zip
sync wirelessly via Bluetooth 4.0 to nearly
100 devices (72 Android, 9 iOS and 17 Windows devices) offering the
most cross-platform support of any brand in the industry. The Fitbit app
is a leading app in the iTunes
Store and has more than one million downloads on the Google
Play Store.

Introducing a Windows Phone app with direct sync opens up many
possibilities. It will create new channel opportunities with retailers,
open up new technologies for Fitbit app development and expand device
compatibility for Fitbit users. The new Fitbit app for Windows Phone 8.1
devices is now available for free on the Windows
Phone Store. The app is available worldwide in English, with support
for additional languages due in the coming months.

Fitbit is the market leader and pioneer in the connected health and
fitness space. Fitbit products are sold in 46 countries and 37,000
retail stores worldwide. According to the NPD Group2, Fitbit
sold 67 percent of activity trackers last year in the United States;
already this year market share has increased to 69 percent.

About Fitbit

Fitbit designs products and experiences that track everyday health and
fitness, empowering and inspiring people to lead healthier, more active
lives. As the leader in the fast-growing Connected Health & Fitness
category, Fitbit’s diverse line of award-winning products includes the Fitbit
Flex wristband, Fitbit Zip
and Fitbit
One activity trackers, as well as the Fitbit
Aria Wi-Fi Smart Scale. Fitbit products are carried in more than
25,000 North American retail stores, 37,000 stores around the globe, and
sold in 46 countries. Headquartered in San Francisco, Fitbit is
privately held and funded by Foundry Group, Qualcomm Ventures, SAP
Ventures, Softbank Capital, SoftTech VC and True Ventures.

Fitbit, the Fitbit logo, Fitbit Flex, Fitbit One, Fitbit Zip,
MobileRun and Aria are trademarks, service marks and/or registered
trademarks of Fitbit, Inc. in the United States and in other countries.
All other trademarks, service marks, and product names used herein are
the property of their respective owners.

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