NBC pulls ‘Bodies in Motion’ video after receiving backlash

NBC removed a video from its website after receiving criticism for the way the video appears to objectify women.

The video (seen above) is entitled “Bodies in Motion,” and it mostly focuses on specific female body parts. Unsuspecting viewers are greeted with a compilation of clips depicting female athletes often bouncing around in slow motion, with the shots frequently focusing on the women’s backsides and chests.

The tone for the video is set in the first few seconds when a track and field athlete (believed to be Jessica Ennis) is shown stripping off her pants. Couple that with a musical bed in the background more suited for a soft-core adult movie, and the result is a video that seems designed to leave males with their tongues wagging rather than celebrate the athletic prowess of women at the Olympics.

The video, which was heavily criticized by sites like Jezebel and Think Progress, represents a gross departure from the human interest stories and family-friendly broadcast style NBC has embraced throughout the London Games. The realization that this was not the image they wanted to portray, coupled with the backlash they faced, probably led to the removal of the video (the URL now redirects to NBC Olympics’ homepage).