AC Milan, a club with a rich vein of history took to the field pre-match to a subdued reception, before performing a a corporate-imitation of the tribal dance, the haka, prominently performed by the New Zealand rugby teams.

Fans were less than impressed as it was revealed the stun was part of a marketing campaign with Nivea, a cosmetic brand. To save the players the embarrassment, the entire cringe-worthy show was performed by a group of actors, dressed up in AC Milan XI attire.

The advertisement hoardings around the soulless stadium promoted the brand’s new motto: ‘Men, this is your ritual’. The ultimate corporate sellout stunt…

Ac Milan performing the haka highlights eveything that is wrong with football