Minimal Beauty Book

Ali’s Story For Change

For my project, I collaborated with YouTube vlogger, vegan, minimalist, animal-rights, environmental warrior – Madeleine Olivia – to create an e-book. Minimal Beauty contains beauty DIY recipes that encourages us to minimise waste by recycling, save money by ditching expensive cosmetics and protect our skin by using natural ingredients. It explores eco and animal friendly options which is what inspired Idenna to support this project and allowed me to design and photograph this publication.

Madeliene Olivia is an inspirational figure on YouTube, who, since starting her vlogging career in 2016, has gained over 50,000 passionate subscribers within a year. She had previously created a vegan recipe book which was incredibly successful with her followers.

In total, my Stories for Change project took over 70 hours to create. I shot my own product and beauty photography, as well as design and art direction for Minimal Beauty using Madeliene’s content. The book consisted of almost 100 pages and took 6 weeks to produce in my spare time.

It was an amazing project and the perfect creative collaboration. Madeleine is incredibly imaginative, open to ideas and allowed me the freedom to explore every opportunity.