Blue Illusion

Blue Illusion began 20 years ago as a family run business producing quality casual clothing for women. Opening our first store in 1998, Blue Illusion now has over 40 retail boutiques around Australia.

Providing a collection of outfitting solutions for women who seek effortless style and comfort, and offering genuine and expert customer service in a beautiful and uplifting environment, Blue Illusion have a commitment to making a difference in peoples lives. And to support this philosophy, like all Blue Illusion stores, the Sydney Airport Store will sponsor a World Vision child.

Blue Illusion provide qualified wardrobe consultants in every store to offer timely guidance and advice, ensuring women feel truly confident in beautifully designed clothing that is appropriate for their age, lifestyle and body shape.