Loyalty Myths

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For example, a member might buy a Toshiba television set for C=400 and earn
an air mile for each euro, and then, by using a NatWest Visa or Access credit card
, earn one mile for each C=20 charged. Since each reward mile equals one mile
anbsp;...

Title

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Loyalty Myths

Author

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Timothy L. Keiningham, Terry G. Vavra, Lerzan Aksoy, Henri Wallard

Publisher

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John Wiley & Sons - 2005-10-10

ISBN-13

:

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