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en-usCopyright 2015 Weblogs, Inc. The contents of this feed are available for non-commercial use only.Blogsmith http://www.blogsmith.com/http://www.autoblog.com/2012/09/13/toyota-debuts-lets-go-places-tagline/http://www.autoblog.com/2012/09/13/toyota-debuts-lets-go-places-tagline/http://www.autoblog.com/2012/09/13/toyota-debuts-lets-go-places-tagline/#commentsFiled under: Marketing/Advertising, ToyotaThere's more movement in the world of marketing: while Lincoln gets on with its "Reimagined" campaign, Toyota has announced a new ad slogan, "Let's Go Places." Time will tell where it slots into the brand's history of taglines, from the rather anonymous end where "Moving Forward" (the phrase it replaces) and "See how much car your money can buy" lives, to the more memorable "I love what you do for me!" and classic "Oh, what a feeling!" slogans.

Permalink | Email this | Comments]]>advertisingmarketingslogantaglinetoyotaThu, 13 Sep 2012 11:30:00 ESThttp://www.autoblog.com/feed/21019232/article-comments.xmlhttp://www.autoblog.com/feed/2012/09/13/toyota-debuts-lets-go-places-tagline/21019232/article-detail.xml21019232http://o.aolcdn.com/dims-shared/dims3/GLOB/legacy_thumbnail/376x212/format/jpg/quality/85/http%3A%2F%2Fwww.blogcdn.com%2Fwww.autoblog.com%2Fmedia%2F2012%2F09%2Ftoyotaadslogan.jpghttp://o.aolcdn.com/dims-shared/dims3/GLOB/legacy_thumbnail/800x450/format/jpg/quality/85/http%3A%2F%2Fwww.blogcdn.com%2Fwww.autoblog.com%2Fmedia%2F2012%2F09%2Ftoyotaadslogan.jpghttp://www.autoblog.com/2012/01/25/ford-scraps-drive-one-ad-slogan-in-favor-of-go-further/http://www.autoblog.com/2012/01/25/ford-scraps-drive-one-ad-slogan-in-favor-of-go-further/http://www.autoblog.com/2012/01/25/ford-scraps-drive-one-ad-slogan-in-favor-of-go-further/#commentsFiled under: Etc., Marketing/Advertising, FordFord has adopted a new ad slogan designed to ward off complacency after successful run of nearly six years. The company is reportedly retiring its "Drive One" tag line for "Go Further," which will be used in marketing campaigns in both the U.S. and Europe. Ford had been using the line "Feel the Difference" in the EU. The company says its old slogans were designed to convince buyers to give Ford products a look after the automaker rebounded from near bankruptcy. Executives now say the manufacturer is in an entirely different place in its history and that it's time for a slogan that reflects that position.

Permalink | Email this | Comments]]>advertisingappapp storeappleAppStorechevyipadiphoneipod touchIpodTouchmarketingMLBsloganMon, 10 May 2010 08:00:00 ESThttp://www.autoblog.com/feed/21036866/article-comments.xmlhttp://www.autoblog.com/feed/2010/05/10/chevy-launches-baseball-app-for-iphone-ipad-why/21036866/article-detail.xml21036866http://o.aolcdn.com/dims-shared/dims3/GLOB/legacy_thumbnail/376x212/format/jpg/quality/85/http%3A%2F%2Fwww.blogcdn.com%2Fwww.autoblog.com%2Fmedia%2F2010%2F05%2Fchevybaseballapp.jpghttp://o.aolcdn.com/dims-shared/dims3/GLOB/legacy_thumbnail/800x450/format/jpg/quality/85/http%3A%2F%2Fwww.blogcdn.com%2Fwww.autoblog.com%2Fmedia%2F2010%2F05%2Fchevybaseballapp.jpghttp://www.autoblog.com/2008/03/19/tagline-shuffle-bold-moves-out-ford-drive-one-in/http://www.autoblog.com/2008/03/19/tagline-shuffle-bold-moves-out-ford-drive-one-in/http://www.autoblog.com/2008/03/19/tagline-shuffle-bold-moves-out-ford-drive-one-in/#commentsFiled under: Marketing/Advertising, Ford, Car BuyingBack in the mid eighties, we think Ford could have had a winner with the corporate slogan "Bold Moves", with vehicles like the original Taurus (and our editor's personal fave, the SHO) boldly going where no vehicle had gone before. These days, with uninspiring designs like the current Taurus, "Bold Moves" just doesn't seem to fit. So, out with the old and in with the new: "Ford. Drive One." We think that the new tagline is much more in line with the Blue Oval's current position, as they make pretty good cars which do well when compared directly with their competition. Unfortunately, as was already mentioned, striking styling and innovative design are a bit lacking, so getting customers in the drivers seat is something Ford should be concentrating on.

Permalink | Email this | Comments]]>bold movesBoldMovesfordford sloganford-drive-oneford. drive one.Ford.DriveOne.slogantaglineWed, 19 Mar 2008 07:28:00 ESThttp://www.autoblog.com/feed/21054402/article-comments.xmlhttp://www.autoblog.com/feed/2008/03/19/tagline-shuffle-bold-moves-out-ford-drive-one-in/21054402/article-detail.xml21054402http://o.aolcdn.com/dims-shared/dims3/GLOB/legacy_thumbnail/376x212/format/jpg/quality/85/http%3A%2F%2Fwww.blogcdn.com%2Fwww.autoblog.com%2Fmedia%2F2008%2F03%2Fbold_move.jpghttp://o.aolcdn.com/dims-shared/dims3/GLOB/legacy_thumbnail/800x450/format/jpg/quality/85/http%3A%2F%2Fwww.blogcdn.com%2Fwww.autoblog.com%2Fmedia%2F2008%2F03%2Fbold_move.jpghttp://www.autoblog.com/2007/08/27/mulally-suggests-a-return-to-have-you-driven-a-ford-lately/http://www.autoblog.com/2007/08/27/mulally-suggests-a-return-to-have-you-driven-a-ford-lately/http://www.autoblog.com/2007/08/27/mulally-suggests-a-return-to-have-you-driven-a-ford-lately/#commentsFiled under: Marketing/Advertising, Ford, ClassicsResurrecting the Taurus name isn't the only element from Ford's past that Alan Mulally thinks should make a comeback. Despite having one of their best lineups ever and winning accolades, customers have other makes further up on their list. Potential buyers who actually check out what Ford has to offer often come away impressed, and for this reason Mulally is suggesting a return to the "Have You Driven a Ford Lately?" tagline.

Permalink | Email this | Comments]]>advertisingcampaignfordmulallynamingsloganMon, 27 Aug 2007 10:34:00 ESThttp://www.autoblog.com/feed/21058964/article-comments.xmlhttp://www.autoblog.com/feed/2007/08/27/mulally-suggests-a-return-to-have-you-driven-a-ford-lately/21058964/article-detail.xml21058964http://o.aolcdn.com/dims-shared/dims3/GLOB/legacy_thumbnail/376x212/format/jpg/quality/85/http%3A%2F%2Fwww.blogcdn.com%2Fwww.autoblog.com%2Fmedia%2F2007%2F08%2Fdriven_ford.jpghttp://o.aolcdn.com/dims-shared/dims3/GLOB/legacy_thumbnail/800x450/format/jpg/quality/85/http%3A%2F%2Fwww.blogcdn.com%2Fwww.autoblog.com%2Fmedia%2F2007%2F08%2Fdriven_ford.jpghttp://www.autoblog.com/2007/03/13/nissan-may-_shift-from-using-current-tagline/http://www.autoblog.com/2007/03/13/nissan-may-_shift-from-using-current-tagline/http://www.autoblog.com/2007/03/13/nissan-may-_shift-from-using-current-tagline/#commentsFiled under: Marketing/Advertising, NissanApparently, Nissan is going completely automatic. No more SHIFTing for the Japanese brand. Seems that the tagline has failed to catch on and persuade enough buyers to visit their local Nissan dealer, especially in Europe. While no new slogan has been adopted, the _SHIFT tag seems to be headed the way of the manual transmission.

Permalink | Email this | Comments]]>Brian CarolinslogantaglineTue, 13 Mar 2007 15:27:00 ESThttp://www.autoblog.com/feed/21062499/article-comments.xmlhttp://www.autoblog.com/feed/2007/03/13/nissan-may-_shift-from-using-current-tagline/21062499/article-detail.xml21062499http://o.aolcdn.com/dims-shared/dims3/GLOB/legacy_thumbnail/376x212/format/jpg/quality/85/http%3A%2F%2Fwww.blogcdn.com%2Fwww.autoblog.com%2Fmedia%2F2007%2F03%2Fnissan-logo-shift.gifhttp://o.aolcdn.com/dims-shared/dims3/GLOB/legacy_thumbnail/800x450/format/jpg/quality/85/http%3A%2F%2Fwww.blogcdn.com%2Fwww.autoblog.com%2Fmedia%2F2007%2F03%2Fnissan-logo-shift.gifhttp://www.autoblog.com/2007/02/06/mazda-dealers-cx-9-sales-dont-need-zoom-zoom-push/http://www.autoblog.com/2007/02/06/mazda-dealers-cx-9-sales-dont-need-zoom-zoom-push/http://www.autoblog.com/2007/02/06/mazda-dealers-cx-9-sales-dont-need-zoom-zoom-push/#commentsFiled under: Marketing/Advertising, Mazda, CrossoverWe recently lamented Mazda's decision not to bring their new MPV minivan to the States. Mazda helped explain the decision by saying that minivan marketing practices put too much downward pressure on prices and therefore limit profits for automakers. We think Mazda could reverse that trend by doing what we called for years ago: adding some "Zoom-Zoom" to the segment with a better handling, lighter-on-its-feet shuttle like the new MPV. Mazda has instead decided to focus on crossovers, much like every other manufacturer with the exception of Chrysler. Apparently SUV/CUV buyers will still accept the premium pricing that nets higher profitability for the automakers. There may be a fly in that ointment, however.

Permalink | Email this | Comments]]>8 speed transmissionfierofirebirdgeneral motorsGeneralMotorsgmgtolexusmid engineMidEngineMidShipsloganslogansFri, 08 Sep 2006 08:54:00 ESThttp://www.autoblog.com/feed/21066557/article-comments.xmlhttp://www.autoblog.com/feed/2006/09/08/trademark-dumpster-diving-reveals-a-few-gems/21066557/article-detail.xml21066557http://o.aolcdn.com/dims-shared/dims3/GLOB/legacy_thumbnail/376x212/format/jpg/quality/85/http%3A%2F%2Fwww.blogcdn.com%2Fwww.autoblog.com%2Fmedia%2F2006%2F09%2Fdumpster_diving.jpghttp://o.aolcdn.com/dims-shared/dims3/GLOB/legacy_thumbnail/800x450/format/jpg/quality/85/http%3A%2F%2Fwww.blogcdn.com%2Fwww.autoblog.com%2Fmedia%2F2006%2F09%2Fdumpster_diving.jpghttp://www.autoblog.com/2006/08/07/bmw-drops-ultimate-driving-machine/http://www.autoblog.com/2006/08/07/bmw-drops-ultimate-driving-machine/http://www.autoblog.com/2006/08/07/bmw-drops-ultimate-driving-machine/#commentsFiled under: Marketing/Advertising, BMWBMW has used the tagline "Ultimate Driving Machine" for 31 years. During that time its sales in the U.S. have gone from 15,007 units in 1974 the year before the ad slogan began to 266,200 units in 2005. While producing outstanding automobiles during that time may have something to do with the brand's success, no doubt the tagline is considered one of the best in the automotive biz (See Poll Results: Best Tagline Ever - Battle Royale). Regardless, BMW is dropping the successful phrase and replacing it with "A Company of Ideas".