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Darius Fisher has been in the news a lot. In 2015, he was quoted in scores of news articles and he surely will be mentioned in many more for the foreseeable future. The reason is his company, Status Labs, provides an incredibly valuable service. The company seeks to help people whose reputation has suffered in the aftermath of a crisis.

The methods in which Darius Fisher helps mitigate online reputation woes are rooted in digital marketing. So effective are his strategies and the work of his firm, Fisher was named on PRWeek’s Innovation 50 list.

As the name suggests, the list mentions the 50 most innovative up-and-comers in the digital marketing and public relations industry. Fisher’s company has been able to help out over 1,500 clients. He gained a lot of publicity after presenting free crisis management help to those who were harmed by the Ashley Madison hack fiasco. The attention directed towards Fisher and Status Labs reveals there are ways to help fix a reputation that has been harmed online.

At the Impact 15 convention, Fisher spoke on the subject of the seriousness of the Google results. The first page of Google reveals a lot about a person or a business. Bad reviews or other less-than-positive reports end up being indexed in the results and stay there unless something bumps them. So, if no new marketing content is produced, then that first page of Google results is going to remain a source of trouble and embarrassment. Hoping things go away is fruitless. Nothing is going to go away on its own.

The creation of new online content and positive reviews, the creation of a website, a revamped social media profile, and more could cut down on a host of problems. Small improvements in an online profile might even be immediate. Both short-term and long-term approaches do have to be put into place in order to deliver results. The approach do have to be reliable, effective, and executed by those who know what they are doing. This is why working with an established firm is a good strategy.

Darius Fisher has a great deal of his marketing and copywriting knowledge and this knowledge, combined with experience, allows him to provide the necessary help people with reputation management concerns require.