At the intersection of wine and social technology

I was lucky enough to be able to listen to the inspiring keynote by GaryVee of Wine Library TV at the 140 Characters Conference today. This speech was a bit different from Gary’s usual high-energy #crushit campaign. Just as passionate and high-energy as usual, Gary changed direction a little and talked about caring and engaging in conversation with those who are talking about you or your product. As a brand strategist, I am amazed how brands don’t use the power of Twitter to find, interact with and care about people who are talking about them.

More priceless advice from Gary: we need to stop our obsession with the number of followers we have. I agree: it’s the quality that matters, not the quantity. Spammers can grow the number of followers with an astronomic speed via auto-follows. But does anyone care what they have to say? Will anyone retweet their message? It’s a resounding no, because they have zero social capital. If you care, you will eventually grow your social capital and your Whuffie.

Gary says it best himself, so check it out here! (And now that Gary has baby Misha, he has promised to eliminate the F word – well, not quite eliminate, he only said it once :)

[…] how fast word-of-mouth spreads. Please check out my post on customer service, as well as Gary Vaynerchuck’s keynote. Talk to happy consumers too. The idea is to turn non-believers into believers, and believers into […]

[…] how fast word-of-mouth spreads. Please check out my post on customer service, as well as Gary Vaynerchuck’s keynote. Talk to happy consumers too. The idea is to turn non-believers into believers, and believers into […]