Chevy Has A New Tagline [THE BRIEF]

After only two years, Chevrolet ended the era of "Chevy Runs Deep" in place of another tagline: "Find New Roads." Execs told Ad Age that this new phrase will serve as an "internal rallying cry" that aligns the company in "one global vision," as it will be used in advertising campaigns around the world. Alan Batey, vp of U.S. sales, service, and global marketing, said that "the theme has meaning in mature markets like the U.S. as well as emerging markets like Russian and India, where the potential for continued growth is the greatest."