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Seward B. Collins (1899-1952) was a publisher who is best remembered for his affair with writer Dorothy Parker in the mid-1920s. After graduating from Princeton in 1921, Collins wrote for the Brooklyn Daily Eagle and mingled with the New York literati. In 1927, he bought the magazine The Bookman and served as its publisher until 1933. That same year he founded The American Review (1933-1937) which published Southern Agrarian writers like Robert Penn Warren. Though Collins's politics had been liberal in the early 1920s, by the 1930s he had moved to the right and advocated a mix of agrarianism, localism, and fascism, alienating a number of his friends.

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The title page of F. Scott Fitzgerald's This Side of Paradise (New York: Charles Scribner's Sons, 1920) and author's inscription to Seward B. Collins

This Side of Paradise (1920) is F. Scott Fitzgerald's first novel of "flaming youth" and is partially set at Princeton University. In it, the former Princetonian famously refers to the university as "the pleasantest country club in America." Fitzgerald's inscription to "Sewey" is dated March 27, 1920, the day after the book's publication. Collins was still a student at this time and ran the column "Diogenes' Lamp" in the Princetonian. Though some at the university were scandalized by Fitzgerald's depiction of their school, the novel was quite popular among students.