Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.

Understanding the avenues where data and revenue can be intertwined is an asset to any future franchise executive. Haynes Hendrickson breaks down several components of data, in how it can help a franchise generate long-term sustainable revenue streams through the information break downs of their customer base. Hendrickson talks about how under-utilized some areas of data are, especially in corporate sales, where the information may be only offered to a client as an after-thought instead of as a part of the pitch. Hendrickson also covers one of the key aspects of Turnkey's recruiting arm, and how it can help drive the best candidates to a franchise who can understand and engage data long-term. Twitter: @HaynesH