Tickets at Inox in Varun Beach will be priced at a flat Rs. 100 for Executive Class and Rs. 150 for the Royale Class recliner seats. The programming mix will include Telugu, Hindi, English and other regional films.

Inox already has a 3-screen multiplex in Vijayawada and a six-screen multiplex in Hyderabad (GVK One Mall) and proposes to set up another two multiplexes comprising seven screens in Vishakhapatnam and a four-screen multiplex in Warangal.