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First of all of those links are images, it is just a javascript rollover as seen on thousands of other sites...

The creator has just used a LOT of little images to make up the brown section, some with text, some without, and used javascript to swap some of them when others are rolled over with the mouse, a lot of very messy code to get that to work right, but nothing "special" as such...

I'll try and give you an example...

You have the left hand tier 1 menu, where each link item is a seperate image, when your mouse goes over one, say "Sign In" it swaps the original white "Sign In" image with the yellow version, it also swaps other images, namely the blank background with the version with the links "Register", "Log In" and "Log Out", which all have their OWN mouseovers to change color...

Make sense?

Probably not

Right click on any of those links and go to view image, will give you a better understanding of what I mean

I do not use FireWorks, but I have no doubt it is pretty easy to do, but what they have done here I imagine is using something like Adobe AfterEffects (not sure of the Macromedia equivalent, maybe FW does this), made one image, and sliced up to the appropriate parts... The used a built in function to write the mouseover events for them, as if it had been hand coded it would have been slightly more readible I imagine LOL

So you can go either way, but I think using the background as part of the image would possibly be easier than fiddling with the different transparency effects to try and get it right