This reminds me of an India based spice company I buy from via the internet. The emails I get are so sweet and personal. The spices are sources directly from the farmers and are excellent. They arrive wrapped in plastic bags inside cardboard Indian biscuit boxes. My favourite company in the world. Makes a change from the anonymous and useless customer service you encounter in so many first world countries!

When I was in Zanzibar in February, I noticed that a packet of sugar had an email address on it. The sugar was from Zanzibar Tea Packers and also had a postal address and phone number. At the time, I wondered what the purpose was, and what would happen if one emailed them. As I was going thr...