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If history has taught us one thing, it is that the very best pop songs are usually born from heartbreak. The melancholic and reflective lyrics are often married with a lively, upbeat melody that we can’t help but dance to and sing along with. So it is with “Rollout”, whose accompanying video is every bit as addictive as the song itself.

The third track from Self Esteem (Slow Club’s Rebecca Lucy Taylor) deals in part with how, no matter how much love you are surrounded by, it can feel meaningless if it doesn’t come from the person you want it from the most. It’s reflective and painfully honest as the chorus contemplates the sacrifice of personal wellbeing to please another.

It’s not what you would think of as being the most uplifting of subjects, but there is brightness to both the video and the song. It is one of the catchiest songs we’ve heard in some time and we have often woken with it bouncing round our brain of a morning. The marching band-esque drumbeat rouses cheerily and there is defiance in Taylor’s vocals, as well as resignation.

The video, directed by Piers Dennis, brilliantly captures the distracted nature of a recent break up, the inability to focus properly and the need for a connection. Alongside this is some great choreographed dancing (which we’re a total sucker for) that again, shows strength and weakness in equal measure.

Following on from last year’s “Your Wife” and previous single, “Wrestling”; “Rollout” continues the Self Esteem streak of great tracks. Long may it continue.

”Rollout” is out now and available to stream or buy via the service of your chooice here