Is it possible that the modern lifestyle destination will drop the four-letter word M.A.L.L. as it reinvents itself as a mixed-use project? These spaces are now featuring food, hospitality, entertainment and other experiential asset-growth segments which expand beyond the four-letter word, mall.

Changing customer needs and behaviours bring new opportunities to our lifestyle destinations though food, hospitality and entertainment. The ever-changing demands of consumers is one of the biggest concerns our clients have, as they seek to tailor buildings, spaces and experiences fit for the modern lifestyle. Those consumer behaviours are constantly evolving. Reacting and responding to global trends and individual needs, consumers now demand a highly customised lifestyle. As people seek more ways to connect in real time and extend their social experiences, food is a big component of this.

Quick service operators (such as Oporto, Grill’d) will offer alcohol as part of their strive to elevate service and maximise average spend.

Department Stores are refocusing their offer to include food – food is their future, David Jones has earmarked a roll out across Australia’s ‘desirable’ suburbs.

Beautiful spaces are now the norm, not the exception.

by CHLOE, an Instagram-worthy vegan restaurant has just popped up at Covent Garden in London image via by CHLOE

Understanding these changes means we can work closely with developers and retail masterplanners to ensure that the proposed projects are fit for the customer of today as well as the future. Ultimately, our aim as food and hospitality masterplanners is to create a customer-centric dining offer that helps a development achieve maximum gains. With food and hospitality becoming the anchor of these developments, carefully strategised food and hospitality masterplans will be increasingly pivotal to development success with leasing specialist JLL predicting that 20% of retail centre floorspace will be dedicated to food by 2025. So, who is planning your food and hospitality precinct?Contact us now to discuss your project with one of our food consultants.