To grow a personal brand, business owners need a steady stream of fresh images of themselves.

Sandra McLemore, Travel Industry Expert & TV Host, reached out to me to share that she 10x’d her business after hiring and using a professional personal brand photographer.

She shares all about it in this video interview with me (and how she tells all the travel agents she works with that they TOO need to hire a personal brand photographer).

Even as a photographer myself, I’ve personally spent over 5 figures of income on 6 personal brand photography sessions for me and my own business within the last year alone, and I’m going to continue to need new photos at least every quarter.

Why do I pay so much when I’ve had dozens of offers from photographers I’ve helped over the years offering to photograph me for free?

Because not everyone really understands my needs as an entrepreneur and influencer.

In fact, when I first went looking to hire someone to photograph me, I was SHOCKED at how difficult it was to find a photographer who really got it.

Sure, there were thousands of photographers who could take a great photo.

But I couldn’t find ANYONE local to me at the time, or even in my entire state, that showed me they understood my needs as an entrepreneur who wanted to grow a personal brand.

It’s how I discovered the 5 deal-breakers I’m going to share with you in the next part of this series (that are all outdated best practices in the traditional photography industry).

This is not just a typical portrait shoot.

If you treat entrepreneurs and influencers like consumers, and keep doing these outdated best practices, they won’t even consider hiring you.

I absolutely need an expert who fully understands what I need in my personal brand photography and how to create images I can use to grow my business.

And I’m absolutely, 100% happy to pay a LOT for that expertise.

(So are plenty of other business owners, entrepreneurs, and influencers!)

I mean, look at how much my friend Wendy is making doing this full time…

This is why I feel so convinced that Personal Brand Photography is truly the future of professional photography (more on that later).

So what are these 5 Deal Breakers that will instantly turn away all these amazing new clients?

Summary:

Business Owners need a steady stream of new images to market their business (and they don't want to DIY it. They are happy to hire an expert that saves them time and takes high-quality images that grow their personal brand)