Overview:
On the evening of June 12, 2009, in the heart of the Midwest’s Mexican Community, the corner of Damen Ave and 47th St. becomes the entrance to the City of Chicago’s authentic Fiesta BYNC festival. This colorful, unique, three-day event,is expected to draw more than 400,000 Hispanic families.

Located at the Back of the Yards community is a well known and esablished venue for top internationally renowned musical artist. The main stage area is ringed by many smaller, satellite tents offering a wide variety of authentic Mexican food, beer and soft drinks, and an interesting and varied selection of Mexican and Old World arts and crafts. Families are encouraged to bring their young children to the event’s elaborate carnival that is in full operation throughout the event.Featured music will cover all spectrums of Mexican music including Tejano, Merengue, Mariachi and Reggaeton.

Media:
Fiesta BYNC is powered by a professionally produced media campaign that includes a heavy schedule on Local TV and local radio stations. The print campaign will include multiple major and local Hispanic publications including the Extra, La Raza, Hoy, El Dia, Tele Gia, and Lawndale News. Posters, fliers and postcards will be widely distributed in Hispanic neighborhoods throughout Chicagoland. The event website and a professionally produced PR campaign will augment the media.

The Sponsorship and Marketing Opportunity:
Target 400,000 Hispanic families in a relaxed, friendly, non-threatening environment, as you visibly support the community. Sponsorship of Fiesta BYNC affords companies a rare opportunity to make a direct, one-on-one connection with this highly desirable demographic of first, second and third generation.

The Facts:
Hispanic Cultural Marketing is a leading special event marketing and sponsorship firm with an expertise in public relations, marketing, sponsorship sales, signs and on-site festival . The Back of the Yards community has the highest density zip code of Hispanic population in Illinois. The Back of the Yards Neighborhood Council governs this area and the local business community which is the 3rd highest gross spending area in Chicago.