Variety reports NBCUniversal is planning an "upscale" makeover for G4, their guy-centric cable network that still retains some of its original focus on video games, at least for the moment. They say the latest tweak to the networks brand will take place early next year, and their sources tell them it will take the channel "in a direction reminiscent of GQ" (insert Tom Brady joke here). Their unconfirmed report says this will involve "a more sophisticated look while remaining true to its tech and vid game roots," though many would argue that the channel strayed from those roots years ago with their previous rebranding. Thanks nin via Kotaku.

A more sophisticated G4 reminiscent of GQ? Well, that explains why Adam Sessler left the network…After all, he’s not exactly GQ material. He recently tweeted that he broke his d..k dancing Gangnam style.

Anyways, I think GQ4 is a mistake... I miss TechTV with old favs like The Screen Savers with Leo and Patrick!

This, yes. The only thing that still gets to me is the fact that they act as if it's television for gamers and tech enthusiasts. "remaining true to its tech and video game roots." Seriously? It just pisses me off so bad, lol. Burn this thing to the ground, it's a monstrosity.

It is a real shame what became of this channel over the years. It used to be really great as ZDTV, it was ok when it was TechTV, then kind of floundered all over the place as G4TV.

They want to make this yet another Guy-Centric cable network don't we already have dozens that no one watches like SpikeTV or all those reality TV channels. Its already bad enough that G4 airs junk programming as it is when it isn't covering videos games.