„You recently wrote that you’re moving away from the term „social learning“ in favor of the term „workplace collaboration.“ Why the shift?

The term social learning, first, doesn’t have anything to do with the technology. We’ve always learned socially. People are beginning to get that one now, but they’re still applying it to training, classroom-type learning, and still haven’t really kind of appreciated how much learning is happening outside in a sort of continuous, collaborative way.

It’s the word „learning“ that I’ve struggled with, as people associate it with training so I decided to get rid of the learning word altogether and focus on the collaboration aspects. Because that’s the most important: people coming together and working together and learning together-and it’s just an integral part of what they do in the workplace.

We have to get over this mindset that we’ve got to train everybody – it’s about supporting their learning and encouraging and helping them to do it within the context of their work. That really is exciting stuff, I think. Social media has really given us the power to be able to do that.“Justin Brusino, T+D Magazine, 8. Juni 2012