It’s taken a while because there have been a huge number of tricky little issues to sort out and most of these have been complex business issues around rights, terms and conditions, etc… But at last through the fog, a simple and subtle change finally emerges.

It’s a nice implementation as well – clean and simple.

A nice implementation of embed code on the BBC player

The feature has been launched on the Technology section of the site, which is a smart move in itself. Of course the next step is to see how the rest of the industry reacts to this.