Many organizations want to be sales-centric when they “grow up”. They believe it’s a bold culture; one that embodies the competitive spirit; one that carries the innovation DNA; one that will standout and win on

Satisfying your customers isn’t good enough in today’s competitive markets. Meeting their needs falls short of earning their loyalty and turns your business into a commodity where only Price is important. Winning the competitive battle

Your company culture affects everything from employee engagement to growth and brand perception. At first glance, it might seem like something relevant only to employees and leaders. After all, customers only see what’s on your

Cultures that deliver a high level of performance and create competitive advantage for an organization are grown by leaders with the foresight to recruit the right “human essence” that ensures long-term success. You hire to

Most organizations take products too seriously. They have a culture that believes their products convey value and stress features, cool technology and price as the reasons why people should buy from them. Also read: The Best

Organizations struggle with how to be successful. They craft a strategically brilliant plan that would make the pundits proud. It's replete with industry and competitive analysis, internal strengths, weaknesses and a set of objectives that

What is going on in an organization that is constantly successful? What do people do? How do they interact with each other? It starts with the organization’s definition of what success looks like and the

A culture comprised of unique "one-of-a-kinders" is one that creates sustainable competitive advantage and unmatched performance in the market for the organization fortunate enough to possess it. This type of culture is nurtured one person