18 Feb 2016 ... Laundry is inevitable, but thankfully there are people like Levi’s CEO and President Chip Bergh who want to make our lives a little easier. According to him, you should never wash a pair of jeans. ... "A good pair of denim doesn’t really need to be washed in the washing machine ...

21 May 2013 ... Another pair of 1947 Levi's 501 jeans are listed at $5750, and one ... VintageLevi's, the pair your parents may have worn, are being ..... her adorable five-year-old daughter India-Rose pumping iron on home gym equipment.