Nautilus Mineral Waters of America Inc., to Launch New

Nautilus Mineral Waters of America, Inc. | Jan 13, 2003

Forget The Moo-llennium Milk Mustache; Nautilus' Coral Calcium-Enriched H2O May Be The Answer To Getting Your Calcium Needs With Out All That Fat. Nautilus Mineral Waters of America, Inc., has launched a coral calcium-enriched natural spring water for women.

According to a report published by the Journal of the American Medical Association, calcium deficiency is a major problem and impacts the lives of over 30 percent of women between the ages of 18 to 59 in the United States. To create CoralWater™, the bottler starts with natural spring water, which is then filtered for purity using a state-of-the-art process called reverse osmosis. The purified spring water is then enhanced with a special blend of natural coral calcium minerals for a pure, fresh taste.

"A coral calcium enhanced bottled water is not going to replace moo juice, that's udder nonsense, cows milk is still the best natural source of calcium, a complex nutrient which helps to strengthen bones as well as fight diseases such as osteoporosis, but for individuals who are lactose intolerant, and can not obtain their calcium through milk products, a coral calcium-enriched bottled water may be just the answer," says Richard H. Davis, President of Beverage Marketing USA, Inc. "Despite the media hype of a new prescription drug, coral calcium's health benefits are simply that of calcium plus 73 trace minerals that can be easily absorbed in an enhanced bottled water product that has no calories and is a fat-free alternative to milk, that may keep you looking supermodel thin." Davis suggests that lactose intolerant individuals not cry over spilled milk, but instead take a daily calcium supplement to help build strong bones. Bones continue to grow in density and strength until about age 35. And studies show nine out of 10 women aren't getting the calcium their bodies need each day.

The National Milk campaign is having a cow over the company's recent ad "Got Coral Calcium?" touting it as "Nature's prescription for calcium," the ad features the bottled water's benefits vs. milk, which is playing off the "Got Milk?" slogan that has spawned the wildly popular TV ad spots and famous "milk mustache" print advertisements. CoralWater's active ingredient is the purest coral calcium possible. Odorless, colorless and tasteless, it is harvested above the sea from untainted ancient coral reefs in Okinawa, Japan and it's unique processing technology allows Nautilus Mineral Waters of America, Inc., to deliver the purest and most effective coral calcium-enriched bottled water on the market today and it is the only coral calcium enhanced bottled water to have achieved a self-affirmed GRAS status by the FDA. The company is also rolling out a coral calcium enhanced energy drink called "BarraCuda", the tag line; "It gives you fins!"