Telemarketing

Posted in Marketing and Strategy Terms, Total Reads: 1838

Advertisements

Definition: Telemarketing

Telemarketing is a marketing method in which the salesperson promotes his products or services to the customers through tele services such as phone or web conferencing. It can either be live marketing by a salesperson or marketing through some recorded voice.

It is considered as the most interactive method of marketing. It is an adaptive form of marketing which allows a salesperson to adapt his marketing strategy based on the customer he is talking to over the phone. This method is considered annoying by many customers. Also, many scams have been reported against this.

Eg – We all are familiar with the banking agents calling us for promoting their loan schemes or their credit cards. And most of us get annoyed on receiving such calls. This is an example of live telemarketing.

Another familiar example could be the robo-call or recorded call that we get from mobile service providers telling us about their ringtones, hellotunes, etc.