Thought Leadership

Video Made Easy: How One Central Solution Drives Demand, Saves Time, and Increases Efficiency

October 10, 2018

By Allyse Slocum

Video remains a huge opportunity for programmatic, especially as over-the-top (OTT) solutions and Connected TVs (CTVs) take center stage. But with so much fragmentation across devices, tech vendors, and proprietary measurement solutions, implementing a marketing strategy is still a very time-consuming and expensive endeavor.

Our SVP, Global Head of Video, John Peragine, and Director of Revenue Solutions for Video, Vanessa Farrar, break down what’s moving the market and explain how Rubicon Project is working to solve for some common industry challenges.