Today’s customers decide how and when they interact with an organization: they choose the channel, device, and amount of time they’re willing to engage. This shift in power has triggered mandates in companies across industries to prioritize the customer experience.

With the customer experience front and center, the onus is on businesses to ensure seamless digital and physical (i.e.“diphy”) interactions across all channels and devices.

This white paper explains why cohesive customer experiences matter, and what it means to combine the digital and physical worlds for seamless, uninterrupted interactions and processes.