Lex-Annie-K.C, are the three jellybean-loving three German shepherds of Monroe Jewelers, in Monroe, WA. (Submitted by Gabrielle Bradley)

Elizabeth Breon of Coast Jewelers in Florence, OR is a little envious about the fact that Tux, her Italian grehyound, gets twice as many Christmas presents as she does. (Submitted by Elizabeth Breon)

Stella, the champion Rottweiler, absolutely loves coming to work. For 36 months in a row, she has won "Employee of the Month" at Gold Smith Jewelers in Lincoln, NE. (Submitted by Mary Brobst)

If there has been a surge of Springer spaniel sales in Charleston, SC, Ken Hanchey says it's all because of his dog Ellie, star of the store at Hanchey Jewelers in Charleston, SC. (Submitted by Ken Hanchey)

Hopper, the top Pomeranian and (seller of Pandora leather necklaces), at Blocher Jewelers in Ellwood City, PA. (Submitted by Mary DiCaprio.)

Lily the Labradoodle (part-Labrador, part-Poodle), is a central part of the marketing identity of award-winning Lily & Company of Sanibel Island, FL. She appears in advertising as well as on company promotional vehicles. (Submitted by Dan Schuyler.)

D. Dudley Bromberg (the Second), a Schnoodle working at Underwood Jewelers in Jacksonville, FL is in training to become his store's CMO (Chief Morale Officer). Submitted by Clayton Bromberg.

Sebastian, a Bernese Mountain dog, is the store mascot at Diamond-Mart Inc in Saint Charles, IL. (Submitted by Colleen Jerdee)

Tucker, the beagle, is a valued team member at Moshers Jewelers in Port Huron, MI. If you need someone to get dressed up in a seasonal costume for promotional purposes, Tucker is always willing. (Submitted by Emily Wallace.)

Downtown Mr. Browne, a Pekingese/Japanese Chin mix, has been known to try to go downtown on the v-neck shirts of some female customers. (Submitted by Elizabeth Holtzman-Goodden)

Shih Tzu Dusty of Hyde Park Jeweler in Hyde Park NY is so popular that customers call in to make sure she is there before visiting. (Submitted by Laurie Cusher)

Max (or Maximus) is the Shih Tzu at Kimberley's Exquisite Jewelry in Des Moines, WA. Watch out! Max is reputed to be something of a ladies' man. (Submitted by Kimberley Beasley)

Jewels is a Yorkshire Terrier at Tompkins Jewellers in Alberta Lethbridge, Canada. If you are lucky enough to be allowed to pick her up, she'll give you a nice cuddle. (Submitted by Lisa Corbin)

Toto is a Yorkie who works at Jon's Fine Jewelry in Cocoa, FL. His owner's description of him? "Five pounds of sugar wrapped in fur." (Submitted by Scherri Reimer)

Spike is the favorite Maltese and member of the security team at Krystyna's Jewelry in Chicago, IL. He's really cute, but be warned -- he's a licker. (Submitted by Dorothy Retzke)

Gogeous (pronounced like a Southerner would pronounce the word "gorgeous") is a Boston terrier and greeter-in-chief at Design Works in Metamore, MI. If only she could do something about her snoring ... (Submitted by Audrey Bryant)

Marshall is a yellow labrador at The Country Jeweler in Allendale, MI. He is a top-notch salesperson -- always putting his paws up on the counter (as in this picture) as though to say "May I show you something?" (Submitted by Louise Cannon)

Candy, an Australian shepherd mix, is part of the team at Janusz Custom Jewelry Design in Hoffman Estates, IL. According to her owner, she thinks that she is a person in a fur coat and actually makes sounds like a person talking -- she rarely barks. (Submitted by Janusz Goralski)

Louie, Yorkshire terrier, 8 years old. Works at Sunset Hill Jewelers in West Chester, PA. Hasn't missed a day in years. Likes to say hello, hates to say goodbye. Hello, Louie! (Submitted by Sandra Riper)

William is (his owner thinks) a pitbull and boxer mix. And he's 70 pounds and still growing. He works at Colonial Jewelers in Frederick, MD. At Colonial, they love their animals so much they even have their own page on their website. (Submitted by Sarah Hurwitz)

Topaz, or "Taz", is a Havanese who works at Matthew's Jewelers in Plantation, FL. He has the magical ability to walk on top of glass display cases without leaving pawprints. And he has his own lunchroom entrance. (Submitted by Andrea Silverman)

Pearl, Jewels and Peeps are the triumvirate of Boston terriers who rule the roost at Casella Jewelers in Augusta, GA. (Submitted by Joe Casella)

Mini might be a pug, but she's a pug with very elevated taste in jewelry. In this picture, she is wearing a $100,000 diamond necklace. In fact, the picture ended up seliing the necklace! Mini works with Desires by Mikolay in Chappaqua, NY. (Submitted by Tara Mikolay)

Introducing Miles -- the mutt extraordinaire of Diamonds & Designs by None Other Goldsmiths. Two of his many hobbies are golf and reading INSTORE magazine. (You can see him delivering INSTORE in a video elsewhere on the site.) (Submitted by Debra Hobbs)

Here he is, by popular request (at least the popular request of everybody at Blue Heron Jewelry), Jed — a/k/a "Jed the Blue Heron Jewelry Dog". (Submitted by Megan Cooper)

Jet Anthony is one of the special canine sponsors of this year's "Top Dog" contest, along with his favorite jewelry industry company, GE Money. (Jet Anthony's owner: Regina Leadem, Vice President Sales Luxury, of GE Money)

Rudy (bull terrier) is one of the special canine sponsors of this year's "Top Dog" contest, along with his favorite jewelry industry company, GE Money. (Rudy's owner: Regina Leadem, Vice President Sales Luxury, of GE Money)

Dylan Schulz is one of the special canine sponsors of this year's "Top Dog" contest, along with his favorite jewelry industry company, GE Money. (Dylan's owner: Shelly Schulz, Lead Marketing Manager, of GE Money)

Tyson Schulz is one of the special canine sponsors of this year's "Top Dog" contest, along with his favorite jewelry industry company, GE Money. (Tyson's owner: Shelly Schulz, Lead Marketing Manager, of GE Money)

Ow-ooooooo! Check out this gallery of entrants in the "Top Dog" contest from INSTORE and The SMART Jewelry Show.

Lex-Annie-K.C, are the three jellybean-loving three German shepherds of Monroe Jewelers, in Monroe, WA. (Submitted by Gabrielle Bradley)

Elizabeth Breon of Coast Jewelers in Florence, OR is a little envious about the fact that Tux, her Italian grehyound, gets twice as many Christmas presents as she does. (Submitted by Elizabeth Breon)

Stella, the champion Rottweiler, absolutely loves coming to work. For 36 months in a row, she has won "Employee of the Month" at Gold Smith Jewelers in Lincoln, NE. (Submitted by Mary Brobst)

If there has been a surge of Springer spaniel sales in Charleston, SC, Ken Hanchey says it's all because of his dog Ellie, star of the store at Hanchey Jewelers in Charleston, SC. (Submitted by Ken Hanchey)

Hopper, the top Pomeranian and (seller of Pandora leather necklaces), at Blocher Jewelers in Ellwood City, PA. (Submitted by Mary DiCaprio.)

Lily the Labradoodle (part-Labrador, part-Poodle), is a central part of the marketing identity of award-winning Lily & Company of Sanibel Island, FL. She appears in advertising as well as on company promotional vehicles. (Submitted by Dan Schuyler.)

D. Dudley Bromberg (the Second), a Schnoodle working at Underwood Jewelers in Jacksonville, FL is in training to become his store's CMO (Chief Morale Officer). Submitted by Clayton Bromberg.

Sebastian, a Bernese Mountain dog, is the store mascot at Diamond-Mart Inc in Saint Charles, IL. (Submitted by Colleen Jerdee)

Tucker, the beagle, is a valued team member at Moshers Jewelers in Port Huron, MI. If you need someone to get dressed up in a seasonal costume for promotional purposes, Tucker is always willing. (Submitted by Emily Wallace.)

Downtown Mr. Browne, a Pekingese/Japanese Chin mix, has been known to try to go downtown on the v-neck shirts of some female customers. (Submitted by Elizabeth Holtzman-Goodden)

Shih Tzu Dusty of Hyde Park Jeweler in Hyde Park NY is so popular that customers call in to make sure she is there before visiting. (Submitted by Laurie Cusher)

Max (or Maximus) is the Shih Tzu at Kimberley's Exquisite Jewelry in Des Moines, WA. Watch out! Max is reputed to be something of a ladies' man. (Submitted by Kimberley Beasley)

Jewels is a Yorkshire Terrier at Tompkins Jewellers in Alberta Lethbridge, Canada. If you are lucky enough to be allowed to pick her up, she'll give you a nice cuddle. (Submitted by Lisa Corbin)

Toto is a Yorkie who works at Jon's Fine Jewelry in Cocoa, FL. His owner's description of him? "Five pounds of sugar wrapped in fur." (Submitted by Scherri Reimer)

Spike is the favorite Maltese and member of the security team at Krystyna's Jewelry in Chicago, IL. He's really cute, but be warned -- he's a licker. (Submitted by Dorothy Retzke)

Gogeous (pronounced like a Southerner would pronounce the word "gorgeous") is a Boston terrier and greeter-in-chief at Design Works in Metamore, MI. If only she could do something about her snoring ... (Submitted by Audrey Bryant)

Marshall is a yellow labrador at The Country Jeweler in Allendale, MI. He is a top-notch salesperson -- always putting his paws up on the counter (as in this picture) as though to say "May I show you something?" (Submitted by Louise Cannon)

Candy, an Australian shepherd mix, is part of the team at Janusz Custom Jewelry Design in Hoffman Estates, IL. According to her owner, she thinks that she is a person in a fur coat and actually makes sounds like a person talking -- she rarely barks. (Submitted by Janusz Goralski)

Louie, Yorkshire terrier, 8 years old. Works at Sunset Hill Jewelers in West Chester, PA. Hasn't missed a day in years. Likes to say hello, hates to say goodbye. Hello, Louie! (Submitted by Sandra Riper)

William is (his owner thinks) a pitbull and boxer mix. And he's 70 pounds and still growing. He works at Colonial Jewelers in Frederick, MD. At Colonial, they love their animals so much they even have their own page on their website. (Submitted by Sarah Hurwitz)

Topaz, or "Taz", is a Havanese who works at Matthew's Jewelers in Plantation, FL. He has the magical ability to walk on top of glass display cases without leaving pawprints. And he has his own lunchroom entrance. (Submitted by Andrea Silverman)

Pearl, Jewels and Peeps are the triumvirate of Boston terriers who rule the roost at Casella Jewelers in Augusta, GA. (Submitted by Joe Casella)

Mini might be a pug, but she's a pug with very elevated taste in jewelry. In this picture, she is wearing a $100,000 diamond necklace. In fact, the picture ended up seliing the necklace! Mini works with Desires by Mikolay in Chappaqua, NY. (Submitted by Tara Mikolay)

Introducing Miles -- the mutt extraordinaire of Diamonds & Designs by None Other Goldsmiths. Two of his many hobbies are golf and reading INSTORE magazine. (You can see him delivering INSTORE in a video elsewhere on the site.) (Submitted by Debra Hobbs)

Here he is, by popular request (at least the popular request of everybody at Blue Heron Jewelry), Jed — a/k/a "Jed the Blue Heron Jewelry Dog". (Submitted by Megan Cooper)

Jet Anthony is one of the special canine sponsors of this year's "Top Dog" contest, along with his favorite jewelry industry company, GE Money. (Jet Anthony's owner: Regina Leadem, Vice President Sales Luxury, of GE Money)

Rudy (bull terrier) is one of the special canine sponsors of this year's "Top Dog" contest, along with his favorite jewelry industry company, GE Money. (Rudy's owner: Regina Leadem, Vice President Sales Luxury, of GE Money)

Dylan Schulz is one of the special canine sponsors of this year's "Top Dog" contest, along with his favorite jewelry industry company, GE Money. (Dylan's owner: Shelly Schulz, Lead Marketing Manager, of GE Money)

Tyson Schulz is one of the special canine sponsors of this year's "Top Dog" contest, along with his favorite jewelry industry company, GE Money. (Tyson's owner: Shelly Schulz, Lead Marketing Manager, of GE Money)