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Mission Statement

As part of the federal government’s National Institutes of Health (NIH), the National Eye Institute’s mission is to “conduct and support research, training, health information dissemination, and other programs with respect to blinding eye diseases, visual disorders, mechanisms of visual function, preservation of sight, and the special health problems and requirements of the blind.”

NEI Displays Eye Health PSA in Times Square

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News Brief

07/01/11

If you’re walking around 42nd Street and 7th and 8th Avenues in New York City, take a look up at the CBS Super Screen and you’ll see a public service announcement (PSA) from the National Eye Institute (NEI). This 15-second spot, which runs once each hour, will be on display from April through September. Viewed by more than 1.5 million people daily, this PSA reminds people that “Millions of Americans have undetected vision problems” and that it’s important to schedule an eye exam. Having a comprehensive dilated eye exam is the only way to know for sure if your eyes are healthy and you are seeing your best. Learn more about comprehensive dilated eye exams.

To learn more about common vision problems, how to keep your eyes healthy, tips for finding an eye care professional, and financial assistance available for eye care, visit the Healthy Eyes Webpage.

View the PSA

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Video Description: The video begins with a blank giant video screen. A scene then shows people walking and yellow cabs driving through New York City’s Time Square. A message appears on the screen, “Millions of Americans have undetected vision problems” followed by the question “Are you one of them?” The final scene shows the message “Schedule an eye exam today” and National Eye Institute, National Institutes of Health.