google

“We’re relatively close to deploying the next generation of Penguin. Internally, we call it Penguin 2.0” answered Matt Cutts, Head of Google Webspam Team, in a video released yesterday to the question “What should we expect in the next few months in terms of SEO for Google?”

Google Penguin is a code name for a Google algorithm update that was first announced on April 24, 2012. “In the next few days, we’re launching an important algorithm change targeted at web-spam. The change will decrease rankings for sites that we believe are violating Google’s quality guidelines. This algorithm represents another step in our efforts to reduce web-spam and promote high quality content.”