Emirates NBD and Atlantis The Palm form strategic alliance

Dubai, June 6, 2010: In line with its ongoing commitment to provide its customers with a range of privileges, Emirates NBD, a leading bank in the region, announced today the launch of an exclusive cards promotion in association with Atlantis, The Palm.

Under the terms of this unique offer, Emirates NBD Visa cardholders simply use their debit or credit card in any of the 12 food and beverage outlets at the iconic resort, to receive a 25 per cent discount on their final bill. The renowned culinary destinations included in this offer are Nobu, Rostang-The French Brasserie, Ronda Locatelli, Seafire, Ossiano, Levantine, Kaleidoscope, Saffron, Nasimi Beach, Barazura, Plato’s and Sanctuary.

This offer is available to all Emirates NBD Visa cardholders until September 9, 2010.

“We are delighted to tie up with a landmark destination such as Atlantis, The Palm to offer our cardholders unique and exclusive privileges,” said R. Sivaram, Cards Business Head, Emirates NBD. “As a leading cards provider, Emirates NBD’s strategic partnership with Atlantis reaffirms our dedication to offer our cardholders the best value and benefits that are available in the market.”

“We are thrilled to partner with Emirates NBD, an industry leader” commented Serge Zaalof, Chief Operating Officer, Atlantis, The Palm. “We are always seeking opportunities to add value for our guests and this partnership provides the perfect means for cardholders to discover the dining experiences at Atlantis, The Palm.”

Emirates NBD has a leading retail banking franchise in the UAE, with 132 branches, 705 ATMs and SDMs. It is a major player in the UAE corporate banking arena, and has a strong Islamic banking, investment banking, private banking, asset management and brokerage operations.

The bank has operations in the UAE, the Kingdom of Saudi Arabia, Qatar, the United Kingdom and Jersey (Channel Islands), and representative offices in India, Iran and Singapore. For more information, please visit: www.emiratesnbd.com