When I became a father, my priorities changed. I no longer had the time nor opportunity to do many of the things I deemed important pre-dadhood. Among those were sleep, basic hygiene, and wearing a watch.

I initially started going watchless* to keep from scratching my newborn when feeding and changing him. However, it quickly became more about protecting my timepieces from all of the pee, poo, barf, jelly, juice, snot, dirt and the myriad other substances that go hand-in-grubby-hand with childhood. As someone who goes by “Designer Daddy,” you can imagine this was quite a blow to my semi-stylish sensibilities.

Nowadays we’re past the diapers and puking (mostly), and my 7-year-old can hold his own juice and wipe his own butt (mostly) — so I’ve slowly been rebuilding my collection. But with so many other things vying for my attention, how does a dad find time to be fashionable?

JORD WOOD WATCHES

Recently I discovered JORD wood watches. Eye-catching without being flashy; mature without being stuffy; unique without being a kitschy Super Friends watch (though I still wear that one from time-to-time).

In addition to their distinctive appearance, JORD ticks all the boxes for what I look for in a watch:

Ruggedly packaged. They come in a dapper, wooden box, which looks great on your dresser or nightstand… or next to your collection of medieval weaponry.

Stylishly versatile. Whether you’re chasing toddlers through Target, crouched in a tiny chair for parent-teacher conferences, or on a rare date night with your S.O., you’ll always be Cool Watch Dad. I even plan on wearing mine to Papa’s office holiday party, which is the one time a year I go all out — suit, tie, cufflinks, the whole nine. Keep an eye out for IG pics!

Speaking of the holidays… If he’s a good boy, my husband may get his own JORD watch from Santa. Hon, if you’re reading this, Santa says you can stop dropping hints now.

Here are a few of my favorites from JORD’s extensive men’s watch† collection.

If you need further proof that there’s always an occasion to wear JORD wood watches — and time to be stylish — check out my “Dad in the Life” photo shoot, featuring the super snazzy DELMAR Dark Sandalwood & Topaz Carbon watch..

With JORD wood watches, you can…

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Impeccable craftsmanship and unbridled creativity merge to form a timeless yet modern masterpiece. Also, the blue makes my eyes sparkle.

Not only does this watch go with everything I wear, but it also looks dapper as hell when I’m folding my kid’s Power Rangers undies.

Striking fear and jealousy in the hearts of annoying Lumbersexuals with a watch made from ACTUAL FRIGGIN’ WOOD.

. TAKE TIME FOR A GIVEAWAY!

I’m not just here to show off my nifty new watch — I’m also giving away a $75 gift code to anything in the JORD shop! Not only that, but everyone who enters will receive a $20 gift code! Just visit the giveaway page, enter your name and email, and the codes will be automatically sent to you.

Enter to win one for yourself or your special someone — but time’s-a-tickin’! Contest closes Saturday, November 19th at 11:59pm ET.