Ohanian describes the project, which they plan to officially launch next month, as a “Bat-Signal for the Internet.” Any website owner can sign up on the group’s website to add a bit of code to his or her site–or receive that code by email at the time of a certain campaign–that can be triggered in the case of a political crisis like SOPA, adding an activist call-to-action to all the sites involved, such as a widget or banner asking users to sign petitions, call lawmakers, or boycott companies.

“People who wish to be tapped can see, oh look, the Bat-Signal is up. Time to do something,” says Ohanian. “Whatever website you own, this is a way for you to be notified if something comes up and take some basic actions…If we aggregate everyone that’s doing it, the numbers start exploding.”