The real McCoy

“I think the whole world needs copywriters. The more I work with them, the more important I think they are in the mix.”

Perfect.

Rich’s quote is an extract from a brief online exchange we had earlier today about Saatchi. Saatchi and his quite gob-smackingly incomprehensible British Art Now catalogue. I shan’t sully this post with the details. It really needs separate treatment. Which I’m going to give it in just a minute. In the mean time, here’s that quote again:

“I think the whole world needs copywriters. The more I work with them, the more important I think they are in the mix.”