7 Signs You May Need a New Website For Your Business

With the number of companies on the Internet today, it takes
more than just a pretty website to be enough for your business. A website is a
place where customers first see your company, your brand, and the overall
purpose of your business. This means that your site has to function exactly the
way you want it to. Although an ugly website isn’t a good one, there are so
many more factors you have to take into account when thinking about having a
new website for your business.

We complied 7 telltale signs that you need to look into to
see if you need a new website.

1. Website Not Being Mobile Friendly

People are starting to be on their phones more than they are on desktop computers. According to Quoracreative, 80% of users used a mobile device to search the Internet in 2019. As a business, your website has to be mobile friendly to make it accessible on all mobile devices. This means that your website layout, store, and design have to look appealing while keeping with your brand’s image. Having a website that is not mobile-friendly is a sure way to have customers walk in the other direction.

This means having a good understanding of different types of
phone layouts, such as the iPhone or Android devices. Although both are
smartphones, they use different types of screens and resolutions. Make sure to
have your website work effectively for all these devices and keep up to date
with any new technology changes. Investing in a website that is mobile friendly
is worth it since so many younger consumers are using that medium.

2. Lacking on Speed

A slow website is one of the worst experiences you can give
to your consumers. Within marketing, you have to make it easy for your
consumers to make a purchase and get the information they need. Having a
beautiful website with colorful designs is useless if it takes forever to load.
Make sure that the more complicated widgets there are on your website, the more
likely it is to become slower.

Some reasons why your website is slow might include:

Website code too bulky

Non optimized Images

Too many advertisements

Too many plugins

Large media files

Poorly written code

If your website is not professionally optimized and looked
over, this can be a pretty hard fix. In some cases, the slow loading speed can
be due to the foundation of the code your website was built. If that’s the
problem, then it’s more practical and cost-efficient to start a brand-new
website for your business.

3. Inaccurately Reflects Your Brand And Values

Your website should be the driving force that reflects your
brand and the values you bring as a business. If your website does not do that,
then that is a clear sign that your website has to be changed and updated. The
reason for this is because you want consumers to look at your website as a
guide to their problems. Consumers reach out to a service to find a solution to
a problem they are having, if your website fails to reflect the brand they
thought you had, they will leave.

Make sure to have a detailed branding guide and mission
statement for your business before you activate your website. Having a mission
will act as the central core of your company so you can start telling your
targeted audience the values you practice within your website.

4. Confusion Resulting in High Bounce Rate

Having an organized website is essential for making people
want to stay on it. Creating confusion about what the services you offer or the
inability to direct your users that visit your site will cause a high bounce
rate. A bounce rate is the amount of time people enter your site and leave,
rather than staying to explore more on your pages.

Some confusion can be because of:

Incorrect Dates

Wrong or broken links

Inaccurate Graphics

Images and text being too small

Headline Topics That Are Too broad

If your website is not professionally optimized and looked over, this can be a pretty hard fix. In some cases, the slow loading speed can be due to the foundation of the code your website was built. If that’s the problem, then it’s more practical and cost-efficient to start a brand-new website for your business.

5. Having Low Conversion Rate

If one of your primary objectives in having a website is to
create a high conversation rate, make sure it does exactly that. Having low
conversion rates on your website can be a sign that you need to change your
site and the messaging behind it. Websites with low conversation rates tend to
have content and designs that feel unwelcoming. This can be a mixture of
different aspects such as the messaging and copy of your pages, the graphics you
are using, or the quality of your website as a whole.

To find out why your website has a low conversion rate, you
need to understand the experiences users have with your website deeply. This
means understanding their problems, the direction you want them to go, and the
quality of service that you offer. Find out the issues with your website can
mean you have to create an entirely new website for your business.

6. Lacking Traffic From Search Engines

Search engine crawling plays a significant role in the
number of people that find you using search engines like Google and Bing. You
have to consider the type of content you are putting out and the keyword
research you are doing on your website. This means a heavy emphasis on target
specific keywords on your headlines and producing quality content.

Keyword research itself is a whole field of marketing that
you have to take into account. Here at Alecan, we have years of experience in
creating effective websites that not only appear in search engines but also
generate quality traffic.

Build A Strong Internet Presence With The Power Of SEO

People search for everything online. Use this to your advantage with comprehensive search engine optimization (SEO) to maximize organic and local rankings, keeping your company visible and relevant.

Ranking for specific keywords is not always that simple.
Companies are still competing against one another to rank for keywords specific
in their field. As a business, your website has to effectively showcase your
targeted keywords to generate the traffic that you need to grow.

7. Not Designed to Scale

Consistency is essential for your website. As we mentioned
in the beginning, having your website be mobile-friendly is critical. This also
means it needs to be designed to scale not only on mobile but also in tablet
forms. No matter what device your customer is using, you want to deliver the
same experience to satisfy their needs.

A website that is not able to scale will mean people will
have different experiences on different platforms. This can mean that some text
might be cut off, some graphics are not appearing, or some landing pages might
not work in general. Loading times can also affect specific devices if it’s not
designed to scale. Making sure all these factors of your website is operational
is vital for your consumer’s outlook on your business.

Conclusion

Your website is essential for your business. Realizing these
7 critical signs on why you might need to invest in a new website for your
business is important to growing your company. Your business website should
have a purpose and role when attracting customers. After looking over these
signs, we hope that your website operates precisely like the way you designed
it too.

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