See what I mean by, "they demonised it"? Tim's attitude is typical of what they did to everybody. The media drove that sort of Disney shit into everybody's brain. Only old farts like me missed it in our formative years.

He's asking how a product's country of origin (in this case, Norway) impacts your perception of it's quality. For example, most people perceive German-made automobiles as being of higher quality than, say, Chinese ones.