The Web 2.0 President

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Looking for business lessons from the presidential election? Here's a key one: Effective use of Web 2.0 technologies can give an organization an important competitive advantage. A Technology Review article from earlier in the fall (before the election) called"How Obama Really Did It" gives the details about how the Obama campaign's intelligent use of technology tools — ranging from its social-networking site to text messaging to YouTube -- helped fuel the campaign's success. (Free registration required to read the article.) "Obama, the former Chicago community organizer, created the ultimate online political machine," concluded David Talbot, Technology Review's chief correspondent.

Not since 1960, when John F. Kennedy won in part because of the increasing popular medium of television, has changing technology had such an impact on the political campaigns and the organizations covering them.

Meanwhile, the Obama team has launched a new website, www.change.gov, for the transition period.