Thirty-five percent of Americans admit they feel pressured to spend more than they can afford after seeing images of their friends’ lives on sites like Facebook and Instagram, according to Schwab’s 2019 modern wealth survey. The FOMO effect is most dramatic for young adults. About half of millennials and 44% of Generation Z (those born approximately between 1995 to 2015) acknowledge their spending habits are at least partly shaped by social media.