MyTrafficMan

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OVERVIEW:

Navigating the legal system can be a challenge for anyone. MyTrafficMan based in Bellingham, WA, helps individuals facing traffic-related charges, such as speeding tickets, injury cases and DUI cases, with a team-based approach to representation called a legal care center. The approach brings together multiple resources, but explanation is required to help people understand the benefits. As the firm launched a web app for users to submit details of traffic tickets they received, MyTrafficMan worked with Comcast Spotlight to get the word out about what MyTrafficMan was all about.

Strategy:

Using geographic targeting to focus on local neighborhoods, Comcast Spotlight helped steer MyTrafficMan to the right audiences with a multi-screen video advertising campaign. Television advertising included a mix of popular, high-profile networks like A&E, ESPN and Spike, as well as coverage of popular NASCAR races. Digital advertising on Xfinity.com included banner advertising to add valuable reach and frequency to the campaign.

SUCCESS:

After launching its multi-screen advertising campaign, MyTrafficMan recorded “exponential” growth in use on its app, with more than 1,000 successful submissions.