COSTA MESA, CA (BRAIN)—As a child in the 1960s, Mike Mulrooney cut the ribbon for the grand opening of the building that now houses Two Wheels One Planet and four decades later, he’s still showing up at the shop.

COSTA MESA, CA (BRAIN)—Nine years ago, Paul Deem took a chance on a new retail location. In Orange County, where the strip mall is ubiquitous, a local developer had pitched him on space in a strip mall with a twist.

When you call Giant's toll free line, don't expect to be bored to tears listening to elevator music while you wait. Instead, your ears are filled with voices of Giant athletes and dealers telling their stories.

TUSTIN, CA (BRAIN)—As he approaches 2009, The Path owner Tani Walling is resuming an offensive position after spending this year on the defense due to soft sales at the high-end and the aftermath from devastating wildfires that closed local trails in late 2007.