Lactate Braila is a factory of diary products established in 2002 in Braila county, Romania. The company aims to satisfy the dairy preferences of Romanian people, but without losing sight of external outlets, the quality of products (nutritional and gustative) being appreciated also in other countries like Italy, where Lactate Braila is present under the brand called Joliju (which means the cow Joli is playing). In Romania, the diary products of Lactate Braila sold under the brands Joliju and Blasova are present in the main retailer chains, supermarkets and also in the own shops in Braila where they are very appreciated by the consumers.

Started as a family business, with funds from a Sapard investment, Lactate Braila is now a competitor in full ascent on the Romanian diary industry, coming into prominence by quality and respect for the consumer. The company commitment, to value the milk, is a commitment that could be any time verified: our products are based on a healthy, high quality milk.

We’re open to challenges, so we are planing to extend our business portfolio. Beside the diary products with national specific that we are offering to our clients, we’re also trying to offer compositional formulas to satisfy different kind of tastes. However, no matter the final product would be (cottage cheese, pressed cheese, mozzarella, mascarpone and so on), we are guiding ourselves over the principle that everything is starting with the milk we care in order to bring to you this diversity of products.