Why Your CPG Brand Needs a Walmart E-commerce Strategy

Joshua Schall

Jul 26, 2019

Did you know that Walmart recently surpassed Apple to become the world’s third largest online retailer? How about that Walmart proclaimed itself to be a technology company at this year’s South By Southwest conference? With the constant attention given to Amazon and its e-commerce dominance, you might think that focusing resources on other online retailers…

Is Amazon Afraid of Walmart and Target?

Joshua Schall

Jul 26, 2019

In April, Amazon attempted to throw a proverbial knockout punch to the competition by announcing that it was “currently working on evolving the Prime shipping program, which has historically been a two-day program, to a one-day shipping program.” While most analysts called the move a win for Amazon before the “punch” even landed, others (like…

A Prime Day Primer for Grocery & CPG Brands

Joshua Schall

Jul 15, 2019

Amazon Prime Day is the Black Friday shopping extravaganza of the summer. During last year’s event, Amazon customers ordered over 100 million items worldwide, which equated to $4.2 billion in spending during the 36-hour sale. Amazon will almost certainly see that revenue number aggressively grow again this year; a Profitero survey found that 76% of…