Is Video Production Quality Important?

Online videos come in many varieties – from dogs on surfboards and people dancing. I watch them because many are indeed fun and entertaining, you could also become an unexpected star on YouTube 🙂 Many online videos are shot with low res phones or smart phones. Interestingly though, per Mashable, 9 out of the top 10 YouTube videos in 2012 were produced professionally. If you are a business considering a marketing video then quality plays an important role. High quality video builds trust and reflects on your companies or organization’s vision. As a business owner you take pride in offering the best service and products possible, therefore, your marketing video should reflect that commitment to quality and service. It is critical that your first impression is a good one. Someone discovering your business online for the first time wants to be impressed. Put your best foot forward, be original, authentic, and showcase your business with a high quality marketing video. I am not saying that you need to spend tens of thousands of dollars, a high quality marketing video can be produced even with a limited online marketing budget.

If you are a business located in Springfield, Northampton, MA or any of the Western Massachusetts communities, feel free to contact us and we’d be happy to provide you with a complimentary video marketing consultation.

Sven Kielhorn can be reached at the eTown Videos' offices, 413-324-1130. About Sven and eTown Videos: Sven Kielhorn founded eTown Videos in 2006. Sven has been working in motion graphic design and digital video for 15 years. As Creative and Marketing Director at eTown Videos, Sven works with businesses in developing strategies to incorporate web video technologies into their online marketing campaigns. Additionally, he works on all phases of video production, post-production, and video marketing.
Sven also serves on the marketing committee of the Greater Easthampton Chamber of Commerce and produces the chamber's monthly member video spotlight.