Monday, 31 October 2011

Solutions come through out of the box thinking. What nanotechnology can do for us: freeing energy from the grid. A clear explanation by a passionate entrepreneur and CEO of Nanoholdings of some exciting scientific discoveries and what they can do for us .

Tuesday, 25 October 2011

How does our audience make choices? What is the story behind the way they practice choice: e.g. is it "happiness is in your choice" or "helping to prevent you making the wrong choice". Is freedom of choice a right of self expression or recipee for poor decisions? A nice learning exercise about framing, cultural differences and the many narratives that drive choices. Read more on brain pickings: 5 essential books and talks about the psychology of choice.

How do we take decisions: in a rational or irrational way? After three years this video is still a very actual subject when we think about how we make our financial and environmental decisions...! Pauline Verheij (TRAFFIC) pointed at this talk while preparing for a meeting on consumer behavior.

Thursday, 20 October 2011

We persist in seeing a BRAND as the external image of a company. Instead, we must learn that branding goes straight to the heart (and comes straight from the heart) of an organisation.sara's media: What is the BRAND?">So What is a BRAND?A BRAND is something that you care about.A BRAND is something that you matters.A BRAND is something that you will stand for.BRANDING IS ABOUT MEANING, NOT MARKETING.IT IS ABOUT DEEP COMPANY LOGIC , NOT FANCY NEW LOGO

Positive Change

A sustainable future requires change at all levels. Change is an individual and emotional event – that depends on collective actions for success. Deep listening, communication, learning and facilitation can help to create the will to cooperate: the key to trigger positive behaviour change.