The video serves as meta-commentary on the shaggy, flannel-wearing, banjo-strumming dudes people associate with the genre. “Fact! Testosterone is inversely proportional to cleanliness,” written text explains at one point.

“The concept of this video mostly came out of me wanting to paint the band into a series of ridiculous images since their personalities seem to exist in so many dimensions,” said director Rob Wadleigh, citing the BBC’s Look Around You as an inspiration.