How to Handle Sales Objections: Turn Your Buyer's No into Yes

“Sounds good in theory, but I have a pretty full plate for the foreseeable future.”

“We are already working with someone in that area.”

Sound familiar? You’re not alone.

While many sellers look at statements like these as a call to battle, or as a reason to give up, the most successful sellers see them as an opportunity to build stronger relationships, better understand their buyer, and move closer to the sale.

In How to Handle Sales Objections: Turn Your Buyer’s No into Yes, Mike Schultz and John Doerr, Presidents of RAIN Group and bestselling authors of Insight Selling, give you everything you need to masterfully navigate objections and lead productive sales conversations that turn into more closed business.

Specifically, you’ll learn:

Why you should view objections as a necessary step towards gaining commitment

How to uncover any hidden objections and get to the core of each issue

How to steer your conversation towards a common goal, allowing you to show the impact of your solution

Steps to overcome the most common objections

4 types of objections that drive you nuts

PLUS, you’ll get access to our Handling Objections Exercise, which is usually reserved for clients.

Stop taking no for an answer. Use objections as a way to gain your buyer’s trust, communicate the value of your product or solution, and win the sale.

Fill out the form to the right to download How to Handle Sales Objections.