On Creativity: Tony Granger, Episode 2

Published on October 16, 2007.

In the second episode of his On Creativity talk Saatchi & Saatchi, New York chief creative officer Tony Granger illustrates the changes his tenure at the agency has brought about. From integrating print production positions into the creative department to delineating his mandate from the heights of Saatchi leadership Granger spells out a few of the organizational factors helping turn the shop around.