Much like mascaras, everyone’s always on the hunt for their holy grail concealer, aren’t they? One that brightens dark circles (without settling into fine lines) that also covers blemishes and uneven skin tone, but it can’t look cakey either.

In a previous life, I’d have a different concealer for each of these concerns, but Make Up For Ever has come through with the goods in the form of their new Ultra HD Concealer. For your reference, their Ultra HD Foundation is one of my favourites so I’m slightly biased.

WHAT’S DIFFERENT ABOUT THIS CONCEALER?

Yes, there was already an Ultra HD Concealer in existence, but they’ve reformulated and made this one longer lasting, with a higher coverage and a more natural finish (plus the packaging is so much better).

– The formula of this concealer is self-setting so there’s no need to powder or ‘bake’

HOW TO USE IT:

The trick with applying this formula under your eyes is to be minimal. As a general rule, using too much concealer under the eyes is what causes it to sit in fine lines and look cakey, so be light-handed! Less is more.

Simply dot the concealer under the eyes with the doe-foot applicator and blend it out with your fingertips instead of using a brush. The warmth of your fingertips helps to blend the product in for a natural finish.

For concealing blemishes, you can use a fluffy brush or your fingers to buff out the product. This concealer is available in 20 shades so suit very fair to deep skin tones – pick a shade that’s 1-2 shades lighter than your foundation.

WE ALL TRIED IT…

We were lucky enough to get our hands on some samples of the Ultra HD Concealer before it launched at Adore HQ, so here’s what we think of the new formula:

★★★★★ My new holy grail – Elle

“You know how you don’t even realise what you’re missing until you start using it, and then it’s like HOW DID I SURVIVE WITHOUT THIS? That’s how I feel about this concealer. I turn to this concealer every. single. morning. I wear it alone, or with my Ultra HD foundation, and it instantly evens skin tone, and wears so comfortably throughout the day.”

★★★★★ Criminally underrated – Shannon

“I use the shade 11 in the MUFE Ultra HD Concealer, which is about a MAC NC05-07. It’s a spot on match for me, in fact, it’s almost too fair – which is fantastic, this NEVER HAPPENS. This builds up well, and blends out like a dream. There’s so much product in this little tube that you’ll never run out even if you’re using it all over – and I do indeed recommend doing this!”

★★★★★ Go-to! – Tamara

“Having dry and very fair skin means concealer has ALWAYS been a struggle for me. If I manage to find one that matches my skin tone – it always picks up on dry patches and sits weirdly on my skin. FINALLY a concealer that I can rely on. This product blends beautifully into the skin, and I mean smooth as silk! I love that it brightens my under eye area and seamlessly conceals blemishes without looking like it’s even there at all!