“I am delighted that Fish & Fly have acquired my site, Steve Robbins founder of NAFFF, said. I have enjoyed developing the forum into one of the leading fly- fishing sites in the USA and think that now is the time for the business to move to a stronger umbrella such as Fish & Fly where it can reach its full potential. I would like to especially thank Frank Whiton and his team of moderators and the forum members, regulars and visitors, who all contribute so much to this thriving community."

Fish & Fly Chairman Richard Hewitt added: "The NAFFF site fits perfectly with our proposed launch of www.fishandflyusa.com and our acquisition of Fish&Fly Magazine. This also demonstrates our commitment to build a substantial global fishing community and to offer a leading resource to that community and also our trade members. We are also very pleased to welcome the additional ecommerce capability via the Fly Forum Shop with leading brands such as Sage, Simms, and Redington—an area we plan to develop. The forum’s extensive fishing reporting facilities will also be of great interest to our existing membership worldwide. Frank Whiton will continue his highly respected moderation of the forum section and is a most welcome addition to the Fish & Fly team."

Frank Whiton added “NAFFF has grown into a premium forum for Fly Fishers of all abilities and interest. It has been my pleasure working with the great Moderators and Members of NAFFF. Now we will be entering a new era with a broader range of members. The Members of NAFFF will be glad to know that great people have purchased NAFFF with very positive and exciting plans. We won’t be just a Fly Fishing Forum but a community of like minded friends working for the common interest of all Fly Fishers.”

Eric, I don't know about the name. My guess is that it won't for a while but could happen in the future. It all depends on plans yet to be determined. NAFFF does have an opportunity to offer ideas. I will make every attempt to keep the NAFFF Members appraised with what is happening as it develops.

The new owners really are good guys and they are all fly fishers. I see nothing but positive things happening to NAFFF because of the sale.

I sincerely believe that the purchase of NAFFF is going to be a big PLUS. We should expect to see more articles and reviews. We will have the backing to make the site even better than it is today. This forum is about its members and how to help people be better fly fishers. The Super Moderators are here to help and we (moderators) don't want to see the site lose its personal and friendly aspect. I hope you will all like what the future brings.

I think this thread is a good place to discuss any concerns you may have. I have received some PMs about the sale so I know there is a level of apprehension about the sale. Discussion the sale is the best way to calm any fears or concerns. So, if you have any questions please don't be bashful.

I also think it is going to be a big plus. Fish and Fly has always been a classy magazine that is better than average at getting to the essence of this sport and what matters to its participants. I think their fine taste showed again in their purchase of this forum.