How to generate links that drive traffic, not just ranking

Many people see link building as a way to drive rankings. But, when done correctly, it can (and should ) also drive traffic. Driving traffic has a lot of benefits beyond the obvious potential increase in leads and sales. More website traffic can provide valuable analytics data about what users are looking for and what confuses them. It can also help grow engagement and potentially referral links on social media as others begin to share our content. In this column, I’ll explain how to identify sources of links that drive actual traffic and how to evaluate your progress so that you can focus your efforts where they will have the greatest impact. Identifying link partners In order to find good sources for traffic-driving links, there are a few ways you can go: competitor research, rankings and influencers. First, find the publications driving traffic to your competitors by us...