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Companies are always looking for innovative ways to serve their customers. But it's sometimes hard to tell the difference between ideas that look good on paper, and those that will be truly transformative in the real world. Rapid prototyping to test assumptions and understand impact, informed by instant end-user feedback, will quickly tell you if you should further develop an idea or pivot to a different concept.

In this thought-provoking session, attendees will hear real-world examples of the pivotal role of rapid prototyping in producing game-changing outcomes (and will explain why zombie hunting and "killing your darlings" are critical parts of the process). Attendees will learn the difference between technical prototyping and impact prototyping—and why results-driven innovation depends on impact prototyping that is fast, short, and hot. Walk away with a set of principles you can use to hypercharge your own customer innovation efforts.