Amazon is facing calls to remove Hillsborough-branded clothing - including underwear- from its online store after the makers were accused of trying to profit from the tragedy.

A women’s pink thong with “96” and a portrait of the faces of the victims was available on Amazon UK alongside clothing which had the logo “Keep Calm and Truth Justice”.

A second pair of underwear shows the image of a young Everton supporter holding hands with a LFC fan with the words “Justice” beneath.

One reader called Stu contacted the ECHO to say: “How can people use photographs of dead people, including children to promote their goods?

“The slogan is bad enough but the pictures are being used in an offensive manner.”

Sellers on Amazon have been branded "shameless" and "offensive" by using images of the Hillsborough disaster victims on items of clothing.

Walton MP Steve Rotheram, who was at Hillsborough on the day of the disaster, told The ECHO: “I think after a 27 year long fight for truth and justice that it is reprehensible for anyone to try to commercialise a tragedy in order to cash-in on people’s grief.

“I would hope that Amazon could speak with those shamelessly selling tacky items of clothing, to ask them to voluntarily withdraw sales and donate any profits made to date to the families.”

Sellers on Amazon have been branded "shameless" and "offensive" by using images of the Hillsborough disaster victims on items of clothing.

Twitter users shared their disgust, with one saying it was “shameless cashing in on the Hillsborough tragedy”. Another added that it was “disgusting” and a second said it was “shocking” to reference the tragedy in this way.

The ECHO contacted Amazon for a comment.

One of the items on sale – a grey hoodie – shows the portraits of the 96 victims who lost their lives in the football disaster on April 15, 1989. The pictures appear alongside two Liverbirds and the same writing: “Keep Calm And Truth Justice” printed on the front.

Sellers on Amazon have been branded "shameless" and "offensive" by using images of the Hillsborough disaster victims on items of clothing.

There are also beer glasses, mugs, sweatpants, shorts, caps and t-shirts all brandishing “96” and the logo.

The Hillsborough disaster saw the tragic deaths of 96 Liverpool fans at the 1989 FA Cup semi final match in Sheffield.

MP for Walton Steve Rotheram

Last month, after hearing two years of evidence, a jury at the fresh inquests into the deaths of the 96 ruled that they had been unlawfully killed and that Liverpool fans themselves were not at fault for the disaster.

The items on Amazon are being sold by sellers CHMLilySunrise and AYLYHIN.

The ECHO has contacted the seller for comment.

The 96 Liverpool supporters who were unlawfully killed at Hillsborough on 15 April, 1989