Belgium has never hosted the Winter Olympics. Why? The answer is simple. The country has no mountains. Well that hasn't stopped the country from producing a World Champion snowboarder. And to celebrate that fact, BBDO Belgium created a TV spot with a group of snowboarders led by Seppe Smits, boarding across the flat landscape of Belgium.

It's a great way to ruin your snowboard -- they're snowboarding on dirt -- but it's an inspiring message set to the tune of Jacques Brel's Le Plat Pays (The Flat Land), a popular song in Belgium.