This English Organic Milk Brand Boasts a Pared Down Package Design

Designed by creative agency Erik from Oz, this unique example of organic milk branding does a great job of playing up the product's rural roots. The client, Horizon Valley, is a small family farm in northern England with more than 60 years of experience. In order to highlight the brand on store shelves and help establish this history in the mind of consumers, Erik from Oz channeled the classic design that harks back to the days of milk deliveries straight from the farm.

In order to establish different variations within the Horizon Family brand, the packaging is color-coded and features ultramodern elements that fuse the brand's history with contemporary standards for organic and artisan food products.