my latest Insta-shoes (and other cool stuff)

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This is a blog for people who love stylish footwear without the pain, bunions and back problems. Just because a shoe doesn't have a 4.5 inch heel, doesn't mean it can't be beautiful. From brogues to boots, pumps to penny loafers, sneakers to sandals, I'd like to share with you my favourite comfortable footwear.
I am Hannah Rochell, a London based fashion writer, so I come across a lot of non-heeled beauties! I hope you enjoy reading about them.

Clarks Originals opens in Soho WELL THIS IS EXCITING! You guys all know that I am a massive fan of Clarks Originals, but if I’m honest, less so when it comes to the Clarks in store shopping experience. The cool association with countless subcultures just isn’t reflected in those forest green stores which, most of […]

It’s time to stop buying socks in pairs Wilhelm socks, €27.97 (uru.dk) I’m almost as mad about socks as I am about shoes, so I was thrilled when Solo Socks got in touch to tell me about their new way of buying them. I doubt there’s anyone here who hasn’t suffered from the age-old problem of […]

The fashion world has spoken! Lavender is the colour of the year, as far as the catwalks are concerned. It was everywhere, and you might have noticed it dropping into stores on the high street already. Pantone, on the other hand, has decided that its colour of the year is ultra violet. Either way, purple […]

DMs has teamed up with A Bathing Ape Barely a month goes by without another fab collaboration from Dr Martens. Today, it releases its joint effort with Japanese label A Bathing Ape – also known as BAPE – in the form of these very cool, very subtle camouflage shoes. Shoes, 1461 Bape, £120 (drmartens.com); socks, €26 […]

Vagabond’s new Shoe Bring Back initiative I have always been a bit of an environmentalist (I wrote to various companies as a child asking them to do more recycling – I know! Get me!), but I find shoes incredibly hard to dispose of responsibly. If they’re in good condition, they’re quite difficult to give away […]

Happy Sunday everyone! I’m experimenting with posting Shoes News on a Sunday evening this week, and since it’s Sunday, and I happen to have lots of trainers news for you, I thought I would make it a Sunday Sneakers special! Hurrah! Nubikk – the new Dutch sneakers brand you need in your life Yeye Ninto […]

People sometimes say to me that they’d love to wear trainers, but they don’t think that they suit them. Which is a shame, because EVERYONE should have the opportunity to enjoy the comfort that trainers bring with them. I also don’t believe it’s true at all – anyone can wear trainers! But I understand that […]