How to Start Out as a Beauty Influencer

YouTube

YouTube is the best platform for makeup tutorials and there is a reason Michelle Phan is the queen of all beauty gurus on the video platform. When she said, “instead of taking step by step photos on how to do an eye makeup look, why not film a video on it?” That certainly makes visualizing and following it easier right?

I know some bloggers still take photos of their makeup routine, but quite honestly with my feed flooded with so many makeup tutorials every week, a video of it is way more intuitive to digest and follow.

Blog

If you love photography and developing your personal style around it as well as creating editorials, blogs are a great way to do it! I’ve stopped watching haul videos a long time ago because they seem to promote too much pointless consumerism and unlike a product review, it’s not informative. Unlike a makeup tutorial, it’s not transformational either. If you love doing hauls, I’ll rather read than see you brag about it on YouTube.

Instagram

Instagram is a photography plagued platform, which makes sense for fashion and beauty bloggers to be on. These days simply taking a photo on your smartphone and then uploading to Instagram isn’t enough. I’ve been catching beauty and fashion influencers who take it with a DSLR and then transferring it to their phones before editing and making a final blast on Instagram. This is the only way to describe their ultra clear photos right?

Of course, this is nothing to stress over as many influencers don’t go through that hassle as well. In the beginning, this is not expected of you, of course. My favorite way to learn is to fail as well as trial and error.

Also, the fact that influencers like Song of Style who have been around for less than a decade have the same number of followers as the long standing magazine, Vogue, there is no reason to not give Instagram a shot since the account is entirely free.