Act Naturals :: Natural Hair Color.

I wrote recently about the dangers of convetional and OTC (over the counter) hair dyes under the post, 'Your Hair Dye Could Be Killing You'. Since then I've discovered more and more hair care companies who are taking up the challenge to develop botanical alternatives. Most of these vegetable & plant counterparts don't actually infiltrate the hair shaft, they coat it with color resulting in less damage, noticibly more shine and stronger hair - not to mention healthier scalp. But the latest and greatest from Advanced Cosmetic Technologies (ACT) goes even further by using 100% plant based color and a patent pending technique that creates a highly purified end product. The process uses special extraction techniques to physically separate the colors from the plant matter which they then mix with natural mineral salts to make their unique permanent hair color. The molecules of this plant matter are so small that they penetrate the hair shaft naturally and gently, without forcing the hair shaft open through chemical processes. At $29.95 it's hardly a steal, nonetheless it's at least half of what you'd pay to get your hair color done in a salon and you have to ask yourself - at what true cost is that? Writer :: Emma Pezzack - www.futurenatural.com: the best organic beauty products in the world.