North East Media News

Here at Northern Insight Magazine, we provide you with the latest media news from across the North East. Stay up to date with your local digital, PR and marketing agencies and their success across the region, as well as other media commentary that can offer you company advice for the future. Discover more news below.

As some may be aware, last year Facebook changed the way in which users experience the platform. By changing its algorithms Facebook has made it more difficult for business pages to be seen and do well. Mark Zuckerberg announced he wanted to prioritise ‘meaningful interactions’ by making sure businesses took a back seat over family and friends. Business Dictionary describes an algorithm as a ‘step by step procedure designed to perform an operation’. Facebook has created a procedure in order for posts to be seen on a person’s news feed which are of high quality to the individual. These algorithms have been put in place to create a social media that holds significance to the user. Unfortunately for business pages this has put them at the back of an ever-growing queue, meaning companies have to work much harder to be seen on Facebook. For some B2C companies who have previously…