Epic Games showcased Unreal Engine 5, with its heightened ability to generate realistic graphics in real time on next-generation game platforms from PlayStation 5 to smartphones. Epic Games chief executive Tim Sweeney stated that Unreal Engine 5, which will roll out in 2021, will offer “a real generational leap in new features … [and] will be a straightforward upgrade for anyone working with Unreal Engine 4.” Epic Games also worked closely with Sony so its games can “take full advantage” of the new engine. Continue reading Epic Games Intros Unreal Engine 5 With Dynamic Rendering

Sony previously stated that the upcoming PlayStation 5 will support 8K resolution gaming and features a custom AMD Ryzen chip and ray tracing. Now, lead systems architect Mark Cerny shared more details about the PS5’s solid-state drive, 3D audio capabilities and backward compatibility. The PS5 processor will support 3D audio and requires no external hardware. PS5 also offers an environmentally friendly feature by allowing players to “suspend gameplay with much lower power consumption than PS4.” Continue reading Sony Reveals More Specifications on Upcoming PlayStation 5

Warner Bros. vice president of technology Michael Zink described the results of a test, conducted with several partners, to resolve questions about the impact of higher resolution displays with larger screen sizes on the user experience. The test did so by assessing the perceptibility of 4K vs. 8K on a consumer 8K TV displays at a typical viewing distance for various types of content. Partners included the ASC, with content from Pixar and Amazon Prime, and LG for its 88-inch 8K OLED TV display. Continue reading HPA Tech Retreat: Perceptual Difference Between 4K and 8K

The HPA Tech Retreat kicked off with an ambitious daylong demo that highlighted innovations in content creation, management and distribution technology and workflows. Supersession chair Joachim Zell, VP technology for EFILM walked the audience through numerous elements of an HDR production: filming, editing and finishing two scenes that provided the final chapters for a short film. The process, much of which involved workflows in the cloud, featured multiple cameras, on-set management and collaboration platforms, editorial, dailies and digital intermediate color grading systems, as well as online mastering and distribution platforms. Continue reading HPA Tech Retreat: The Latest Workflows for Virtual Production

In March, Japanese wireless company NTT Docomo will debut an 8K VR streaming service that relies on next generation 5G technology for its bandwidth and low latency capabilities. The 8KVR Live service will become part of Docomo’s Shinkansen Live Connect; the name refers to the country’s bullet trains. The new service will enable pay-per-view access to live venues such as concerts. Users with VR headsets and 5G smartphones will be able to watch the live event from a viewing angle of their choosing. Continue reading Docomo to Unveil 8K VR Live for Concerts, Events in March

At CES 2020, 8K was much in evidence with flagship TV sets from LG, Samsung, Sony and TCL. The only content these manufacturers were able to show, however, was from YouTube’s 8K demo reels, featuring animal and nature scenes. The question for some attendees was if it’s worth buying a very expensive 8K TV to watch HD or 4K content. Many of these TVs — such as Samsung’s 8K Q950 QLED model — showed another trend: nearly bezel-less frames, something consumers seem to appreciate, and even want in a 4K version. Continue reading CES 2020 Showcased 8K TVs But Critics Remain Skeptical

Chinese developer Pimax first announced an 8K VR headset in 2017, but missed its initial 2018 release date. At CES 2020, the company made good with the launch of the Pimax 8K X, tapped by Digital Trends as its AR/VR top trends winner. The Pimax 8K X headset offers 8K resolution and a 200-degree field of view, beyond the specifications of Oculus Quest and the Valve Index. Reviewers have noted that the 8K resolution makes a “noticeable different in image sharpness,” including “crystal clear” fine text and other details. Continue reading CES: Developer Finally Launches the Pimax 8K X Headset

The full potential of AI is still years away but LG Electronics president and chief technology officer Dr. I.P. Park presented four levels of artificial intelligence that will alter the relationship between humans, technology and life. Park, who delivered a CES keynote last year, was joined at LG’s CES Media Day press conference by Jean-François Gagné, CEO of the Montreal-based Element AI. The two companies announced a memo of understanding on January 5 to work together in development of AI technologies. Continue reading LG Presents AI Levels, ThinQ and NextGen TV at CES 2020

In advance of CES 2020, LG has alluded to its new TV line-up of eight models, all of which will feature “Real 8K,” reportedly exceeding CTA’s 8K spec. More specifically, LG’s sets will surpass a minimum test for Contrast Modulation threshold requirements. The sets will be able to handle HEVC and VP9, 8K inputs from USB or HDMI, YouTube’s preferred AV1 codec, and 8K 60fps via streaming and HDMI. LG Display will also show off its latest flexible display, the 65-inch UHD OLED TV that unwinds from the ceiling. Continue reading LG to Launch 8K TVs, Rollable 65-Inch TV at CES This Week

At Sunday’s opening CES event, CTA’s VP of research Steve Koenig and director of research Lesley Rohrbaugh revealed trends for CES 2020, as we move “into the data age.” “In the previous decade, we could describe the dynamic in hardware, software, apps and even content as IoT, the Internet of Things,” said Koenig. “In the new decade, we’ll be increasingly confronted with a new IoT: the Intelligence of Things. This new IoT bears testimony to the fact that AI is permeating commerce and culture.” Continue reading CES 2020: The Next Decade Brings the Intelligence of Things

Qualcomm debuted Snapdragon XR2, which the company is dubbing “the world’s first 5G XR platform.” This second generation mixed reality chipset follows the debut of Snapdragon XR1 in May 2018, which provided “the minimum criteria for immersion” in mixed reality and was intended to lower the price of components for XR headsets (it was used in AR glasses such as Google Glass Enterprise). Qualcomm is presenting Snapdragon XR2, however, as more powerful than the Snapdragon 835 that powered the Oculus Quest VR headset. Continue reading Qualcomm Targets 5G, Mixed Reality With Snapdragon XR2

Qualcomm debuted two chipsets for smartphones: the flagship Snapdragon 865 with an add-on X55 5G modem, aimed at high-end smartphones, and the mid-tier Snapdragon 765 or 765G, with integrated 5G capabilities. The Snapdragon 865 is the obvious successor to last year’s 855, which was integrated into 2019 devices including the Samsung Galaxy Note 10, Samsung Galaxy S10 phones and the Google Pixel 4 handset. The Snapdragon 865 offers an updated AI engine that the company says is twice as powerful as the 855’s engine. Continue reading Qualcomm Introduces Snapdragon Chipsets for 5G Devices

The 8K Association (8KA), a non-profit organization open to any company in the 8K value chain, determined and released the “key performance attributes” for consumer 8K televisions. The attributes were chosen in partnership with the association’s membership of leading consumer electronics brands, TV panel manufacturers and others in the 8K ecosystem. 8KA executive director Chris Chinnock noted that reaching this “milestone is a great testament to the cooperative spirit the members of the 8K Association enjoy.” Continue reading 8K Association Announces Performance Specs For 8K TVs

The Consumer Technology Association forecast that U.S. consumer technology sales will grow 2.2 percent to $401 billion in 2019, due to AI-enabled devices, streaming services, and in-vehicle and other technologies. CTA chief executive Gary Shapiro noted that 5G will provide the faster connectivity that will help boost sales of new technologies, but warned, however, that “unnecessary tariffs — taxes paid by American consumers and businesses — threaten to slow down our nation’s economic momentum.” Continue reading CTA: Tech Sales to Reach New High of $401 Billion in 2019

Just ahead of this week’s E3 conference in Los Angeles, Microsoft announced that its next-gen Xbox console, dubbed Project Scarlett and slated for release Christmas 2020, will feature an AMD Ryzen processor that will make the console four times more powerful than today’s Xbox One X. The AMD processor features 120 fps operation, which means that latency for loading games will be greatly reduced. Project Scarlett will also feature 8K capability and will ship with a new version of “Halo.” Additionally, Microsoft’s xCloud streaming platform will debut in October, enabling users to stream games from their Xbox One to numerous devices. Continue reading Microsoft’s Next-Gen 8K Xbox Will Significantly Boost Power

The Entertainment Technology Center at the University of Southern California (ETC@USC) is a think tank and research center that brings together senior executives, innovators, thought leaders, and catalysts from the entertainment, consumer electronics, technology, and services industries along with the academic resources of the University of Southern California to explore and to act upon topics and issues related to the creation, distribution, and consumption of entertainment content. As an organization within the USC School of Cinematic Arts, ETC helps drive collaborative projects among its member companies and engages with next generation consumers to understand the impact of emerging technology on all aspects of the entertainment industry, especially technology development and implementation, the creative process, business models, and future trends. ETC acts as a convener and accelerator for entertainment technology and commerce through: Research, Publications, Events, Collaborative Projects and Shared Exploratory Labs and Demonstrations.