Sports & Leisure

Reebok's $70 million sponsorship deal with the UFC has apparently been a point of contention with UFC fighters, due to the fact that the contract states that they can’t wear other companies’ logos at UFC events. That means they can’t get royalties from their other sponsors.

Originally set for April 20, the Boston Marathon was first postponed until September due to the coronavirus, and now will be virtual only. But it will still have its shot at setting the pace as a marquee event, as participants will receive their customary T-shirts, medals and race bibs even as they compete virtually...

This week’s Promo History Lesson comes to you all the way from 1970s West Germany, where Jagermeister was trying to find a way to market its brand through soccer, but had to deal with the fact that, at the time, shirt sponsorship was against the rules of the German Bundesliga...

Given our love for the promo campaigns that minor league baseball squads have presented, we are pleased both as supporters of the national pastime and admirers of wordplay that the St. Paul Saints held a ‘Nopening Day’ celebration that saw them distribute T-shirts to fans via curbside pickup...

Folks, sports are back (sort of!) and we want to talk about it. We also want to talk about some of our favorite promotional products we found from around the internet over the last week. Some of them are sports-related. Others are not. One of them is a branded hairdryer from 2008...

Usually around this time we’re reporting on which MLB teams have the best or most creative promotional giveaways scheduled for the rest of the year. The NHL and NBA seasons would also be winding down, so we’d probably have a few stories about big-time playoff giveaways. But, owing to the current circumstances, we’re left to talk about what could have been...

Today is one of those time warp days for us. We had to check the calendar multiple times to confirm that it was, in fact, Wednesday. And since it's Wednesday, it means it’s time for another edition of our Fave 5. This week, we cover items celebrating our beloved baseball (with a superhero twist), movie promotions and parodies, and more...

The Tokyo Olympics, originally slated for this summer, were postponed until next summer due to the coronavirus. Given the sort of last-minute nature of the announcement, officials in Japan had already cranked out a huge supply of Tokyo 2020 merchandise. What happens to it now?...

Timbuk2, the San Francisco-based maker of bags and backpacks, is using T-shirts donated from local sports teams to create face masks for Bay Area organizations. The company teamed up with NBC Sports Bay Area, which helped set up T-shirt donations from the 49ers, Sharks, Warriors, Giants, Earthquakes and Kings...

Live sports remain on an indefinite hiatus, and there’s no real definitive light at the end of the tunnel quite yet. One competition has thrived under the COVID-19 lockdown, though: e-sports. Since this is basically the extent of team sports right now, experts believe that the demand for e-sports merchandise, like apparel, is growing...