Blog

When you building a new product, website, or application deciding what features and functionality to include is a difficult decision to make. And the answer usually isn’t yes or no, it’s to how robust should the features be. That is where the Kano model comes in, it can help you... read more →

When it comes to a website or app redesign it seems that everyone has an opinion but how do you capture that input and turn it into something valuable? Enter the design studio workshop. A brainstorming and idea session that allows you to gather feedback and have structured conversations about... read more →

Each year I round up my favorite books from the past year. This year’s list includes time-tested classics as well as new releases on leadership and wealth. 1) How to Win Friends & Influence People Originally published in 1936, and with 30 million copies sold, this book remains highly popular... read more →

What Are Buyer Personas? Personas are archetype clusters of people who exhibit similar attitudes and behavioral patterns. These patterns can include purchasing decisions, comfort with technology, customer service preferences, lifestyle, motivations, or any number of patterns. Personas can include demographic information, but that is not usually a determining factor. Why... read more →

We all remember those black and white QR codes, that gained popularity about 7 years ago. They gained popularity among brands and marketers due to their ability to store a variety of information including URLs and contact information. And we certainly remember their terrible implementation. Luckily, they disappeared as quickly... read more →

With over 95 million images posted daily, Instagram is a creative paradise for inspiration. From logos and icons to posters and prints these 10 designers crank out top notch illustrations regularly to keep to you creative juices flowing. 1.) Tad Carpenter Tad Carpenter is a Designer, illustrator, and partner of Carpenter... read more →

Content creation is at the heart of inbound marketing, but are you getting the most out of your articles? While there is a time and place for articles that cover a fad or newsworthy topic, they tend to be short-lived. Posts like “What You Need to Know About Google's Algorithm... read more →

There’s no substitute for great photography, however custom photography isn’t always possible and stock photos can be expensive and cheesy. Lucky, there are several great free stock photo sites that use can use on your blog posts or on social media when other options aren’t viable. From office shots and... read more →

There are two schools of thought when it comes to marketing, outbound and inbound. In traditional, or outbound marketing, companies use marketing tactics that are interruptive. These tactics look to push their message out. These techniques have become saturated and are generally not cost effective. Inbound marketing takes the opposite... read more →

Have you ever wondered how many people actually click on the social profiles in your footer? Or how many people click the outbound links you share in your blog posts? Setting up outbound link tracking only takes a few minutes to put in place. Yet, the data can help you... read more →