BUTTERFLY EFFECT: London-based designer Matthew Williamson is the latest guest designer giving macaroon mecca Ladurée’s emblematic boxes a fashion makeover. The Williamson-designed box — sporting a pink and blue butterfly wing print — is to launch in Ladurée stores in London and Paris on the opening day of each city’s fashion week, on Sept. 16 and Sept. 27, respectively. The recently opened Ladurée flagship in New York will also offer a limited-edition collection of the design.

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.

Recent WWD Issues

Fairchild Fashion Media

WWD.com is the authority for news and trends in the worlds of fashion, beauty and retail. Featuring daily headlines and breaking news from all Women's Wear Daily publications, WWD.com provides the most comprehensive coverage anywhere of fashion, beauty and retail news and is the leading destination for all fashion week updates and show reviews from New York, Paris, Milan and London.