Facebook features for non-profits

Hopefully your nonprofit has grown accustomed to the fact that Facebook is a constant work in progress. That said, some recent upgrades to Facebook Pages have a big impact upon your nonprofit’s presence on Facebook and with the site-wide launch of the new News Feed and Social Graph Search coming soon, many more changes are likely to come. Before you fall behind, make sure that your nonprofit is current with these four recent Facebook upgrades:

1) Turn on “Similar Page Suggestions.”

Facebook now recommends similar Pages when Facebook users like Pages. For your nonprofit’s page to be suggested, you need to go to Edit Page > Update Info > Your Settings > Similar Page Suggestions and turn on the Similar Page Suggestion functionality:

You can then view the number of new likes your nonprofit’s Page receives through Similar Page Suggestions by visiting your Insights > Likes > Where Your Likes Came…