Tuesday, 25 May 2010

Premiership footballer Rory Delap has launched a World Cup range of sausages and burgers at Croots Farm Shop to raise money for a Derbyshire children’s charity.

The Bangerooney, the WAG Sausage, the Three Lions Sausage and the Johanna’s Burger have all been created especially to mark the football World Cup.

Ten per cent from the sale of each World Cup sausage or burger will be donated to Treats Children’s Charity, which Croots is supporting this year and which donates money to needy causes in Derbyshire and the surrounding region.

Former Derby County player Rory said: “Treats Children’s Charity is a really deserving cause and I am delighted to help launch the World Cup sausages and burgers developed by Croots Farm Shop to raise money for this charity.

“I’m a big fan of Croots sausages - we shop here as a family – and they are real champions as far as I’m concerned. I really hope that customers will become supporters of the World Cup sausages and burgers and help the staff at Croots to raise as much money as possible for Treats during the World Cup.”

Croots Farm Shop at Farnah House Farm, Wirksworth Road, Duffield, has become renowned for its home-made sausages.

Owner Steve Croot estimates that the butchers, who make the bangers on the premises using mainly free range pork, have sold around 50,000lbs of sausages since the shop opened in June 2008.

That’s the equivalent of 22 tons of sausages – or 28 miles of sausages, if they were stretched end to end.

The World Cup range features the Bangerooney - red and white sausages linked together; the WAG Sausage, which is made from chicken, lemon and tarragon; the Three Lions Sausage, a pork-based banger with a lion’s bite but which contains absolutely no lion; plus the Johanna’s Burger, which is a tasty home-made burger created by the butchers at Croots.

Steve Croot said: “Croots Farm Shop has pledged to support Treats Children’s Charity this year, and we have already made a couple of donations over the past few months. We hope that our customers will get behind our latest fund-raising effort which is a bit of fun during the World Cup tournament.”

The World Cup sausages will be on sale at Croots from now until the end of the World Cup. Croots is also running a draw to give away 15 World Cup aprons. Anyone who buys World Cup sausages or burgers can enter the free prize draw for the World Cup aprons.

Treats Children’s Charity was launched more than 22 years ago by a group of professional businesswomen in Derbyshire to raise money for the children of Derbyshire and the surrounding region. Over the years, it has donated thousands of pounds to needy causes.

Thursday, 20 May 2010

Bakery innovators Butt Foods Ltd now has a national distribution network that runs from Land’s End to John O’Groats.

The Nottingham-based company, which produces a range of different bakery products including its new Big Softy sub roll range, Breadies bread bowls and Mazhar ethnic breads, has joined forces with a number of distribution wholesalers.

The final links in the chain were added after Butt Foods Ltd reported big success at this year’s Food and Drink Expo.

“We had a great Food and Drink Expo 2010, with tremendous interest in our existing products and also in our ability to innovate and create new products for the market,” said Ray Belcher, sales executive at Butt Foods Ltd.

“Demand for our new Big Softy sub roll range has grown at an extremely fast pace, reflecting the popularity of soft sub rolls with consumers. It’s shown 50% quarter on quarter growth. We are delighted that the Big Softy sub roll range and our other products are now available to virtually all food service operators, wherever they are in the UK.”

Butt Foods Ltd, which distributes through a national network of wholesale distributors to many thousands of pubs, sandwich bars, cafés, universities and other outlets, offers its Big Softy sub roll range in boxes of 30, with each box containing six bags of five fully-baked, frozen sub rolls to cater for operators of all sizes.

Baked in foot-long moulds and also available in 8 inch sizes, the Big Softy sub roll is available in five flavours - plain white, plain brown, semolina topped white, honey and oats topped brown, and cheese and herb topped white.

Butt Foods Ltd was founded in 1990 and has won a number of awards for its products, including one at IFE07 (the International Food and Drink Event) and a Home Grown Cereals Authority Enterprise Award for its bread bowl in 2005.

Monday, 17 May 2010

Coffee specialist Cherizena is launching a new Caribbean Calypso flavoured coffee in May to bring a taste of summer to its range.

The new flavour has been designed to complement Cherizena’s current selection of premium, speciality and flavoured coffees.

Available directly to customers in a range of different pack sizes from www.cherizena.co.uk, the Caribbean Calypso flavoured coffee has been created from Columbian coffee beans infused with the flavours of banana, rum and coconut.

The new variety is available as beans or ground, and as decaffeinated or regular coffee.

Just like all of the coffees in Cherizena’s flavoured range, it contains no syrups and no coatings.

Cherizena offers up to 30 single origin coffees and blends, and 20 different flavoured varieties to both consumer and trade customers.

It is a leading UK specialist producer of coffee, and sources premium, rare and speciality coffees, as well as creating its own range of superb flavoured coffees. Its coffees are blended, flavoured and packed at the firm’s headquarters at Wartnaby, near Melton Mowbray, Leicestershire.

“The Caribbean Calypso flavoured coffee is a lively coffee, and is a perfect addition to our range,” said Cherizena’s Kate Jones.

Thursday, 13 May 2010

East Midlands food and drink producers are being invited to take part in a regional and speciality food and drink market.

Regional food group East Midlands Fine Foods is aiming to boost the number of stalls on the monthly Nottingham Regional and Speciality Food and Drink Market, which attracts sellers from across the East Midlands.

The market, held on the third Friday and Saturday of every month, has been running for three years in conjunction with Nottingham City Council and has built up a strong crowd of regular customers.

Now organisers are keen to hear from additional producers who would like to be part of the market, which is held in the Old Market Square.

“The Nottingham market is a fantastic opportunity for the region’s food and drink producers to sell their products direct to consumers,” said Jo Murphy, events manager at East Midlands Fine Foods. “We’re looking for products that are made in the region, or have value added here. For example, we recognise that products such as olives are imported but may be marinated locally.

“Any product which fits into this criterion is eligible for consideration. However, with our current mix of traders in mind, we would be particularly interested to hear from producers of bread, honey, poultry and game, soft drinks, oils and dressings, dairy products and deli ranges such as olives, pesto, charcuterie, smoked fish / meat and antipasti.

“The East Midlands has some brilliant food and drink producers and it would be great if a few more could join the 30 or so stalls that we have at the market each month.”

For more information about taking a stall contact Jo Murphy on 0115 975 8810.

Tuesday, 11 May 2010

Perfect 10 PR client Anila's Authentic Sauces will have a stand at London's boutique shopping event, the Spirit of Summer Fair, which runs from May 13th to 16th at Olympia in association with House & Garden magazine.

Pop along and visit at stand FD48 and discover more about Anila's wonderful curry sauces and accompaniments.

Tuesday, 4 May 2010

Derbyshire farm shop Croots will be staging a sausage festival on May 8th to fire up the BBQ season.

The farm shop near Duffield makes almost 40 different bangers, which are on sale on a revolving basis. Made using free range pork from Packington Pork, near Burton-upon-Trent, the sausages have won a number of awards.

Among Croots’ most famous sausages are pork, leek and Roquefort cheese, venison, red wine and cranberry, beef, ale and mustard, and chilli and chocolate.

A range of about 25 different bangers will be on sale during the sausage festival, which runs from 9am to 5pm on May 8th at the shop at Farnah House Farm, Wirksworth Road.

A BBQ selling sausage cobs, burgers and other products will be held from 11am onwards.

“Sausages are key ingredients for BBQs, and we’re hoping that the warm April we’ve had is a signal that we should dust down our BBQs and look forward to a scorching summer of outdoor entertaining,” said Steve Croot, who runs Croots Farm Shop & Kitchen.

“Croots sausages are almost legendary, and with the range that we have on sale there’s something for all tastes.”

The shop will be running offers on its bangers during the sausage festival.

About Perfect 10 PR

Perfect 10 PR is run by Louise Duffield, who has worked in the media industry since 1987. As a qualified journalist, who has written for both regional and national newspapers and magazines, Louise knows how the media works and what makes a good story.

Here you will find details of client news, updates from Perfect 10 PR, which is based in Nottingham, and the occasional comment.