ROI

E-cigarettes were invented back in 2003. The first patent for fidget spinners was granted in the early ’90s. People have been drinking almond milk since the 13th century. There’s nothing new about these things but, suddenly, they’re everywhere.

E-cigarettes were invented back in 2003. The first patent for fidget spinners was granted in the early ’90s. People have been drinking almond milk since the 13th century. There’s nothing new about these things but, suddenly, they’re everywhere.

Take a look at your favourite brand’s Facebook page. It’s pretty mature, isn’t it? It’s well managed, it’s active, those guys really know what they’re doing. And it’s not just Facebook – look at the way businesses use Twitter, Google Plus, Pinterest and a million other tools. Social has definitely come of age.

Oh, Banksy. Always bang on the money with your witty observations (although – ironic art fact! – this oil on canvas swipe at consumerism didn’t actually sell when Sotheby’s tried to auction it in 2008). We are totally obsessed with sales, which is why it comes as no surprise that everyone from Buckingham Palace to the 99p Store chain is knocking off money quicker than the late Ronnie Biggs (incidentally, how do 99p Stores have sales?!).