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I love newsletters! I don’t mean those spam emails you get once at a time you´ve never asked for. I mean good valuable newsletters that help you!

Newsletter marketing is 40 times more successful than Facebook or Twitter marketing. Why?

Because your subscribers really want to hear about you (they let you into their mail inbox!), are keen for new give aways and are also willing to spread your word.

Rather newsletters than RSS Feeds

I follow more and more of my favorite blogs through their newsletters rather than their RSS feed. The reason why is actually pretty simple: My mail inbox is not messed up and most of the time good organized.

So if I see a newsletter that is not important right now to me but might be important in a few weeks, I store it in one of my folders.

Furthermore newsletters are (mostly) more personal and always provide more information than the „normal“ blog post you see in your RSS feed – and sometimes the authors give away their “personal secrets“.

The guy or company you follow knows that you are a fan of their content and will do everything they can to keep you.

Newsletters are personal

For every newsletter you send out, you have the permission to use your subscribers’ personal email addresses. And as I wrote above, they want to hear from you or your company and sooner or later the chance is high that they purchase your product(s). Appreciate this permissions and provide your subscribers with additional information than the „normal“ blog post.

Good newsletter marketers additionally ask for help! They put a lot of effort into their products that they give away for free (like an awesome ebook about Macaw I got from the webworker Schonne for example). So it is just fair that the subscribers spread this work through their favorite channels (Facebook, twitter or whatever you love!).

On the other side, good newsletter marketers are always open for praise (well, who isn´t?) and criticism. So they welcome their subscribers to reply on their newsletters, if they have any suggestions for improvement or questions.

Especially that makes newsletter to a very personal marketing channel and – in my opinion – at least 40 times more valuable than Facebook and Co.

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Get news about the WordPress world and tips for your Online Business.

How should you start with your first WordPress website? Which Theme is the best that fits your (company´s or product´s) needs?

There are tons of WordPress Themes and Plugins available for WordPress. I don’t know how many hours I spent just looking through themes and finding the right plugin that fits my needs. Now, I definitely can say I have a very good overview about the best themes on the market and the most popular plugins out there.

Everything depends on your audience!

I´ll tell you the conclusion first: At the very end, the decision on how your website should look like, how the strategy of your online marketing plan should work and what content (texts, images, videos…) you offer, depends on your audience.

A website is nothing else then a presentation of yourself, your company or your product that is supposed to be found by the right people – or better: is supposed to actively find the right people who become clients.

I like websites that deliver solutions for exactly these problems.

A website that sells shoes shouldn’t give me any information about the newest apple watch (except they work together somehow), because I don´t want to be disrupted by information I don’t need at the moment (and we get distracted by enough unnecessary information each day right?).

You don’t want to reach everyone. If you try to address everyone, you´ll address nobody (think about it!).

You only want to address the people who are looking for a solution for their problem. That´s the audience who is interested in your product (or content).

Define your audience

So keep your website light, with only those information your audience is really interested in! And to find out what information you need to provide, you have to define your audience!

So the big questions are: Who is my audience and where can I find it?

To find that out, you need to ask yourself how your ideal client would look/behave like. Answer the following points to get an exact picture of your client:

How would your ideal client look like?

age (try to be exact, otherwise use 13-17, 18-24, 25-34, …, 65+)

gender

location (country, city)

language (slang? proper pronunciation?)

family status

profession, income

hobbies

personality traits, emotions, needs

religion

political interests

technology affinity

dislikes

Write down the profile of your perfect client. Try to be as exact as possible with age, city he/she lives in (big city, county life) etc. Is one of the points absolutely not important (like the religion or the political interests)? Write that down, too.

What are your competitors doing?

Have a look at your competitors as well. What style of language do they use? How do their websites look like? Could it be similar to your website? Are they present in certain social media networks? How do they act on comments (on their website and social media networks)? Make notes!

Be your own client

Try to be your own client. What would you type into the Google search bar to solve your problem? What are the „keywords“ your website is about? Ask your friends and family what they would type into Google. Listen to their advices – and make notes again.

Now, that you´ve got the ideal profile of your client, you can decide about your website´s look (colors, structure etc.), content style and language and functions your website needs. More about that in another post!

]]>https://christianhustert.com/the-perfect-wordpress-website-1-find-your-audience/feed/0What is the WordPress Codex?https://christianhustert.com/what-is-the-wordpress-codex/
https://christianhustert.com/what-is-the-wordpress-codex/#respondFri, 03 Jul 2015 05:32:19 +0000https://christianhustert.com/?p=216The post What is the WordPress Codex? appeared first on Chris.
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Blog

Get news about the WordPress world and tips for your Online Business.

For all websites I create I use WordPress. So what actually is that and why do I use it?
WordPress is a content management system (CMS) that lets you create and manage web pages. Originally conceived as a pure blogging platform, it is now the CMS most commonly used worldwide for websites of all kinds (23% of all websites of the internet use WordPress!).

Build an e-commerce website, a fancy business website or a good ol’ fashion blog – it´s all possible with thousand of add-ons (themes and plugins) especially coded for the CMS.

WordPress is Open Source. So available for free – for everyone!

How does WordPress work?

WordPress is an easy to install software. You can either install it on your own server, or you can configured it directly on wordpress.com. However, the installation on your own server has the advantage that you have full control over its contents at all times. Your content stays yours!

It also offers more opportunities in the expansion of the CMS. The installation takes a few minutes and can be performed with just a few HTML knowledge.

If you don’t want to spend money on your own webspace, the website can quickly and easily installed on the WordPress.com servers.

But unfortunately, having your site hosted by wordpress.com you´re not able to enjoy the full range of themes and plugins. Even if you decide to subscribe for a premium account, you´re always restricted in the functioning of your WordPress site.

So my recommendation is: invest in your own webspace and enjoy 100% WordPress!

Once logged in into the WordPress CMS, the website can be created and managed easily and intuitively.

Why WordPress is the right choice?

WordPress is flexible, dynamic and extensible! WordPress websites can be easily updated. In addition, the design can be adapted at any time. Not only small changes are possible, even completely new designs can be virtually “exchanged” with just a few clicks.

Extension of the functional scope through Plugins

Thousands of plugins allow virtually unlimited expandability – and more than half of these plugins are for free! The plugins can be easily located and installed via an integrated editor / plug-in browser. They make WordPress sites for example safer and faster, integrate event calendars or the current weather or clean up your database in the backend.

]]>https://christianhustert.com/what-is-the-wordpress-codex/feed/0What is WordPress?https://christianhustert.com/what-is-wordpress/
https://christianhustert.com/what-is-wordpress/#respondWed, 01 Jul 2015 02:41:58 +0000https://christianhustert.com/?p=142The post What is WordPress? appeared first on Chris.
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Blog

Get news about the WordPress world and tips for your Online Business.

For all websites I create I use WordPress. So what actually is that and why do I use it?
WordPress is a content management system (CMS) that lets you create and manage web pages. Originally conceived as a pure blogging platform, it is now the CMS most commonly used worldwide for websites of all kinds (23% of all websites of the internet use WordPress!).

Build an e-commerce website, a fancy business website or a good ol’ fashion blog – it´s all possible with thousand of add-ons (themes and plugins) especially coded for the CMS.

WordPress is Open Source. So available for free – for everyone!

How does WordPress work?

WordPress is an easy to install software. You can either install it on your own server, or you can configured it directly on wordpress.com. However, the installation on your own server has the advantage that you have full control over its contents at all times. Your content stays yours!

It also offers more opportunities in the expansion of the CMS. The installation takes a few minutes and can be performed with just a few HTML knowledge.

If you don’t want to spend money on your own webspace, the website can quickly and easily installed on the WordPress.com servers.

But unfortunately, having your site hosted by wordpress.com you´re not able to enjoy the full range of themes and plugins. Even if you decide to subscribe for a premium account, you´re always restricted in the functioning of your WordPress site.

So my recommendation is: invest in your own webspace and enjoy 100% WordPress!

Once logged in into the WordPress CMS, the website can be created and managed easily and intuitively.

Why WordPress is the right choice?

WordPress is flexible, dynamic and extensible! WordPress websites can be easily updated. In addition, the design can be adapted at any time. Not only small changes are possible, even completely new designs can be virtually “exchanged” with just a few clicks.

Extension of the functional scope through Plugins

Thousands of plugins allow virtually unlimited expandability – and more than half of these plugins are for free! The plugins can be easily located and installed via an integrated editor / plug-in browser. They make WordPress sites for example safer and faster, integrate event calendars or the current weather or clean up your database in the backend.