ANA Trainers

Nancy Smith

Nancy Smith is President and CEO of Analytic Partners Inc., a global marketing analytics consultancy and technology company that she founded in 2000. Analytic Partners provides results-driven analytics, consulting and proprietary technology to provide data driven marketing solutions including marketing mix modeling and multi-touch attribution. Nancy focuses her organization to look beyond just measuring marketing ROI to driving change for AP clients with forward-looking, predictive insights.

Prior to founding Analytic Partners, Nancy worked at ASI (now Ipsos) and Clairol on both the vendor and client sides to drive the adoption of analytics to support marketing planning and budget optimization. Nancy has consistently been focused on delivering actionable insights with measureable and validated results.