Strategy + planning

Strategy is the backbone of effective marketing. It allows us to focus our resources on the most important opportunities. It shows us the most direct way to create sustainable advantage for the WSU brand.

Ask questions first

What audiences are you trying to reach?

What action do you want them to take?

What media will be most likely to reach them?

What messages and designs will be most effective?

What timing is optimal?

How will you measure success?

University Marketing and Communications recommends starting with research, then using your findings as the foundation of a marketing communications plan.

A vision for the university

University Marketing and Communications is spearheading development of a strategic marketing plan that will set institutional-level marketing priorities. The plan will ensure that limited resources are deployed in the most effective way to achieve marketing goals. Stakeholders throughout the University community will be invited to collaborate.

Support for individual units

Our consultants work with academic and administrative units to develop strategies for achieving unit-level marketing goals.

Advancing the WSU brand

The world’s strongest brands are represented consistently for good reason: to make them easy to remember. Memorable brands feel more familiar—and familiarity builds trust.

That’s why every representation of the WSU brand should use consistent visuals and consistent messaging, no matter what department or initiative a promotion represents.