This is an introduction to how the WWF can use one million USD to improve the financial health of the organization in addition to a road map and plan that puts across strategies that would enable the WWF to re-invent itself as an organization, re-position itself as a brand in addition to garnering immense good will across the globe. The idea is to help generate tangible and intangible assets for the illustrious organization.

The objective of this marketing memo is to outline a roadmap as to how it is possible to re-position WWF as a brand and if required re-brand it in a context that is specific to a particular situation, place or market scenario.

[...] Budget and Control The macro management of funds can be outlined here; however there has to be ample provision for last minute adjustments and provision should be made for a lot of flexibility. Micromanagement of funds will be done by the nodal agency at the grass root level and the ROI would in the real sense be available for assessment only after a plan has been adequately executed on the ground and sufficient time has been allocated to view the results. [...]

[...] WWF to audit the result and quantify the measurable outputs obtained for the input in terms of money, labor and time. February 2010: Beginning of the last six months and the third phase of the campaign. The processes is to be similar but higher in intensity as by this time the market would have been ready and the required spade work would have been done. Every month assessment would take place to monitor developments after the first six months. March 2010: Corporate sponsorship of events and fund raising initiatives to have been finalized by this time. [...]