H&M is creating ‘fashion for the face’ by launching a new full range beauty line scheduled to arrive in stores this fall. The collection will feature an array of makeup, haircare, and body care as well as beauty tools. The fast-fashion retailer will create dedicated beauty areas within their stores to make the shopping experience for trends effortless. The initial launch will include over 700 products, followed by new and limited-edition color collections each season. Customers will get excited with colors, whether their look is natural, classic or fashion-forward. H&M’s new beauty line will replace existing beauty products featured at H&M and will include two added collections. One, a premium beauty line and a Conscious assortment of Ecocert-approved sustainable products.