market strategy

This guide was written to help enterprise marketing executives understand what it takes to implement a sustainable SEO strategy amidst an ever-changing search landscape – and how to pick the right partner to lead them to success.

Account-based strategy is the coordination of highly valuable, personalized experiences across all functions that impact the customer to drive engagement and conversion at a targeted set of accounts.
The adoption of account-based strategy has accelerated in the last few years, with a dramatic increase in the number of companies looking to implement this approach. This growth is driving demand to “start now,” particularly in marketing organizations, but account-based cannot be developed by the marketing department alone. The best account-based leaders begin by securing organization-wide commitment to the account-based strategy.

With the rise of consumer demands for highly personalized products and services comes the necessity of creating a unified brand experience. Research shows that a cross-channel marketing strategy delivers 3X more effective campaigns and 23X higher rates of customer satisfaction.
In Iterable’s Cross-Channel Engagement Benchmark Report, we demonstrate that brands continue to prioritize email above mobile, web and direct mail messaging. We surveyed 200+ Iterable customers (49% Enterprise & 51% Mid-Market) to learn which channels and campaigns had the most success in 2018. To find out the results, download a copy of our hot-off-the-press — 2018 Cross-Channel Engagement Benchmark Report.
The Top Takeaways:
• The status quo when it comes to B2C marketing outreach
• How marketers are engaging customers throughout the lifecycle
• Expert commentary from our partners and customers

In this ebook, we define each of those five principles, and show you what an engagement marketing strategy truly looks like. To learn how you can use engagement marketing techniques in your own marketing, download our ebook: The 5 Principles of Engagement Marketing.

In this ebook, we define each of those seven elements, and show you what an engagement marketing strategy truly looks like. To learn how you can use engagement marketing techniques in your own marketing, download our ebook: The 7 Principles of Engagement Marketing.

Unfortunately, we’ve all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often aren’t as public as email marketing mistakes, which go out to hundreds and thousands of subscribers.
Download this ebook to learn about the eight most common email marketing pitfalls and how you can avoid or fix them:
Mistake 1: Unclear subject lines
Mistake 2: Poor email list hygiene
Mistake 3: Failure to measure email inboxing
Mistake 4: No engagement segmentation
Mistake 5: No re-engagement strategy
Mistake 6: Using image-based CTA buttons
Mistake 7: No mobile optimization
Mistake 8: Bad testing decisions

Unfortunately, we’ve all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often aren’t as public as email marketing mistakes, which go out to hundreds and thousands of subscribers.
Download this ebook to learn about the eight most common email marketing pitfalls and how you can avoid or fix them:
Mistake 1: Unclear subject lines
Mistake 2: Poor email list hygiene
Mistake 3: Failure to measure email inboxing
Mistake 4: No engagement segmentation
Mistake 5: No re-engagement strategy
Mistake 6: Using image-based CTA buttons
Mistake 7: No mobile optimization
Mistake 8: Bad testing decisions

What do we mean by agility? It’s how powerfully your organization can react to changes in the marketplace, recognize and close employee skill gaps, and align the right people in the right places to handle any pivots in business strategy. How can you make your organization more agile? There are several critical things you must do. Learn about it all in this whitepaper.

"Email has proven itself as a revenue-driving workhorse of any marketing strategy. And yet, two-thirds of marketers are still less than satisfied with their email marketing efforts. We joined forces with Email on Acid to shed a light on the most effective email campaigns. Read The Art of the Click to learn helpful email insights, like:
--The four critical qualities of all great email experiences
--Subscriber open and read behaviors throughout the day
--Why all clicks aren’t created equal"

This report sponsored by HP + Intel outlines a strategy for getting the benefits of the cloud quickly. Learn about the solutions that can help you save time, improve storage efficiency and maintain a secure, available environment.

This report sponsored by HP + Intel outlines a strategy for getting the benefits of the cloud quickly. Learn about the solutions that can help you save time, improve storage efficiency and maintain a secure, available environment.

The Clear & Complete Guide to Account Based Marketing (ABM) is your guide to solving this problem.
It will take you, step-by-step, through this fast-emerging discipline, showing you how to align your sales and marketing team around a strategy that’s optimized for the biggest, most important deals. As you’ll see, ABM is not a magic wand. Instead, it’s a powerful combination of people, process and technology that, deployed intelligently, will out-perform every other demand generation initiative in your company.

B2B demand generation has almost completely re-invented itself over the last decade. The collision of inbound, content marketing, lead nurturing, marketing automation, analytics, email, search, social media and native advertising has transformed the discipline from a dark art to an increasingly data-driven science. But there’s a problem.
When it comes to helping to land and expand these major deals, today’s marketing teams are seriously handicapped. The Clear & Complete Guide to Account Based Marketing (ABM) is your guide to solving this problem. It will take you, step-by-step, through this fast-emerging discipline, showing you how to align your sales and marketing team around a strategy that’s optimized for the biggest, most important deals.

B2B demand generation has almost completely re-invented itself over the last decade. The collision of inbound, content marketing, lead nurturing, marketing automation, analytics, email, search, social media and native advertising has transformed the discipline from a dark art to an increasingly data-driven science.
But there’s a problem
When it comes to helping to land and expand these major deals, today’s marketing teams are seriously handicapped. The Clear & Complete Guide to Account Based Marketing (ABM) is your guide to solving this problem. It will take you, step-by-step, through this fast-emerging discipline, showing you how to align your sales and marketing team around a strategy that’s optimized for the biggest, most important deals.

Marketing executives, face a constant stream of business pressure. At the same time, customer expectations are increasing and customer satisfaction is becoming increasingly difficult This report provides a blueprint of what best-in-class CMO's (Chief Marketing Officers) do differently to improve marketing effectiveness through marketing automation.

This white paper is written as an introduction to the idea of Creative
Operations Business Intelligence. The marketing and creative
production organizations that embrace this concept will maximize
their work in progress performance.

A great customer experience requires great content. And to ensure all your content meets customer expectations, you need a combination of the right talent, technology, culture, and strategy. It takes effort, but it’s worth it to earn your customers’ loyalty. In this report, we share the nine steps to achieve content marketing excellence, including how to:
• Define a content marketing strategy
• Use personal experiences to connect with audiences
• Speed up and streamline content flow

A great customer experience requires great content. And to ensure all your content meets customer expectations, you need a combination of the right talent, technology, culture, and strategy. It takes effort, but it’s worth it to earn your customers’ loyalty. In this report, we share the nine steps to achieve content marketing excellence, including how to:
• Define a content marketing strategy
• Use personal experiences to connect with audiences
• Speed up and streamline content flow

75% of today’s S&P 500 companies will be replaced by 2027. It’s a tenuous time to be a marketing leader - many of the strategies that have worked in the past are no longer relevant. Learn how companies like Microsoft, LVMH, and IBM are approaching digital transformation.

Strategies for State, Local, and Education IT Management
View this webinar to learn about how the explosive growth of data calls for new approaches from IT management. You'll hear from a panel of state, local, and education IT decision makers how increasing scale and complexity of data collection and storage are challenging their departments to adapt.
Participants:
Mark Meyers is the CTO and DIS Director of the state of Arkansas
Dr. Paul Kim is the CTO and Assistant Dean of the Graduate School Education at Stanford University
Leo Leung is the VP of Corporate Marketing at Scality
Bob Schaar is the Segment Solutions Leader for SLED and SMB at Hewlett Parckard Enterprise
Wyatt Kash is the VP of Content Strategy at Fedscoop

The ability to know the next action of an individual customer is gold, quite literally, as this knowledge translates directly into revenue. True predictive intelligence has arrived, and it’s one of the most incredibly exciting advancements in modern marketing. With good reason given that for many brands as much as 95% of future revenue comes from a mere 5% of customers! But with any major advancement, messaging landmines threaten a marketer’s ability to identify the technologies that can actually deliver on the predictive promise.