CRADLE TO CRADLE REMAKING THE WAY WE MAKE THINGS

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A manifesto for a radically different philosophy and practice of manufacture and environmentalism "Reduce, reuse, recycle" urge environmentalists; in other words, do more with less in order to minimize damage. But as this provocative, visionary book argues, this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world? In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, "waste equals food" is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as "biological nutrients" that safely re-enter the environment or as "technical nutrients" that circulate within closed-loop industrial cycles, without being "downcycled" into low-grade uses (as most "recyclables" now are). Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, William McDonough and Michael Braungart make an exciting and viable case for change.
Category: Nature

'Reduce, reuse, recycle' urge environmentalists; in other words, do more with less in order to minimize damage. But as architect William McDonough and chemist Michael Braungart point out in this provocative, visionary book, this approach only perpetuates the one-way, 'cradle to grave' manufacturing model, dating to the Industrial Revolution, that creates such fantastic amounts of waste and pollution in the first place. Why not challenge the belief that human industry must damage the natural world? In fact, why not take nature itself as our model for making things? A tree produces thousands of blossoms in order to create another tree, yet we consider its abundance not wasteful but safe, beautiful and highly effective. Waste equals food. Guided by this principle, McDonough and Braungart explain how products can be designed from the outset so that, after their useful lives, they will provide nourishment for something new - continually circulating as pure and viable materials within a 'cradle to cradle' model. Drawing on their experience in redesigning everything from carpeting to corporate campuses, McDonough and Braungart make an exciting and viable case for putting eco-effectiveness into practice, and show how anyone involved in making anything can begin to do so as well.
Category: Political Science

From the authors of Cradle to Cradle, we learn what's next: The Upcycle The Upcycle is the eagerly awaited follow-up to Cradle to Cradle, one of the most consequential ecological manifestoes of our time. Now, drawing on the green living lessons gained from 10 years of putting the Cradle to Cradle concept into practice with businesses, governments, and ordinary people, William McDonough and Michael Braungart envision the next step in the solution to our ecological crisis: We don't just use or reuse and recycle resources with greater effectiveness, we actually improve the natural world as we live, create, and build. For McDonough and Braungart, the questions of resource scarcity and sustainability are questions of design. They are practical-minded visionaries: They envision beneficial designs of products, buildings, and business practices—and they show us these ideas being put to use around the world as everyday objects like chairs, cars, and factories are being reimagined not just to sustain life on the planet but to grow it. It is an eye-opening, inspiring tour of our green future as it unfolds in front of us. The Upcycle is as ambitious as such classics as Rachel Carson's Silent Spring—but its mission is very different. McDonough and Braungart want to turn on its head our very understanding of the human role on earth: Instead of protecting the planet from human impact, why not redesign our activity to improve the environment? We can have a beneficial, sustainable footprint. Abundance for all. The goal is within our reach.
Category: Nature

Does going green change the face of design or only its content? The first book to outline principles for the aesthetics of sustainable design, The Shape of Green argues that beauty is inherent to sustainability, for how things look and feel is as important as how they’re made. In addition to examining what makes something attractive or emotionally pleasing, Hosey connects these questions with practical design challenges. Can the shape of a car make it more aerodynamic and more attractive at the same time? Could buildings be constructed of porous materials that simultaneously clean the air and soothe the skin? Can cities become verdant, productive landscapes instead of wastelands of concrete? Drawing from a wealth of scientific research, Hosey demonstrates that form and image can enhance conservation, comfort, and community at every scale of design, from products to buildings to cities. Fully embracing the principles of ecology could revolutionize every aspect of design, in substance and in style. Aesthetic attraction isn’t a superficial concern — it’s an environmental imperative. Beauty could save the planet.
Category: Architecture

Although design has become eminently newsworthy among the general public in our society, there is very little understanding to be found of the values and implications that underlie it. Design generates much heat but little light: we live in a world that has much design consciousness, but little design awareness. Nigel Whiteley analyses design's role and status today, and discusses what our obsession with it tells us about our own culture. Design for Society is not an anti-design book; rather, it is an anti-consumerist-design book, in that it reveals what most people would agree are the socially and ecologically unsound values and unsatisfactory implications on which the system of consumerist design is constructed. In so doing, it prepares the ground for a more responsible and just type of design.
Category: Art

This profound and accessible book details how science is studying nature’s best ideas to solve our toughest 21st-century problems. If chaos theory transformed our view of the universe, biomimicry is transforming our life on Earth. Biomimicry is innovation inspired by nature – taking advantage of evolution’s 3.8 billion years of R&D since the first bacteria. Biomimics study nature’s best ideas: photosynthesis, brain power, and shells – and adapt them for human use. They are revolutionising how we invent, compute, heal ourselves, harness energy, repair the environment, and feed the world. Science writer and lecturer Janine Benyus names and explains this phenomenon. She takes us into the lab and out in the field with cutting-edge researchers as they stir vats of proteins to unleash their computing power; analyse how electrons zipping around a leaf cell convert sunlight into fuel in trillionths of a second; discover miracle drugs by watching what chimps eat when they’re sick; study the hardy prairie as a model for low-maintenance agriculture; and more.
Category: Science

Award-winning designer and author Lori Dennis proves interior design can be both stylish and environmentally sustainable in this easy-to-use, entertaining guide. Dennis discusses every aspect of interior design—furniture and accessories, window treatments, fabrics, surface materials, appliances, plants, and more—from a green perspective in terms of reducing waste and pollution and turning a home into a healthy, comfortable environment. Readers will learn how to: - use sustainable materials like bamboo, cork, and recycled glass to enhance interiors - search thrift shops and antique stores for vintage hidden treasures - find the best vendors for purchasing green products - use plants and locally cut flowers to improve indoor air quality and brighten up rooms - replace lawns with indigenous plants and edible gardens - keep rooms clean with effective and nontoxic products - use energy efficient lighting and maximize natural light - apply for different types of green certification. Packed with over 100 color photographs, lists of the best green vendors, and profiles of leading green designers, this book is a thorough guide for anyone who wants to create beautiful interiors while lessening the waste and pollution generated by the building industry. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Category: Architecture

An unprecedented look at that most commonplace act of everyday life--throwing things out--and how it has transformed American society. Susan Strasser's pathbreaking histories of housework and the rise of the mass market have become classics in the literature of consumer culture. Here she turns to an essential but neglected part of that culture--the trash it produces--and finds in it an unexpected wealth of meaning. Before the twentieth century, streets and bodies stank, but trash was nearly nonexistent. With goods and money scarce, almost everything was reused. Strasser paints a vivid picture of an America where scavenger pigs roamed the streets, swill children collected kitchen garbage, and itinerant peddlers traded manufactured goods for rags and bones. Over the last hundred years, however, Americans have become hooked on convenience, disposability, fashion, and constant technological change--the rise of mass consumption has led to waste on a previously unimaginable scale. Lively and colorful, Waste and Want recaptures a hidden part of our social history, vividly illustrating that what counts as trash depends on who's counting, and that what we throw away defines us as much as what we keep.
Category: History

Can musicians really make the world more sustainable? Anthropologist Mark Pedelty, joined an eco-oriented band, the Hypoxic Punks, to find out. In his timely and exciting book, Ecomusicology, Pedelty explores the political ecology of rock, from local bands to global superstars. He examines the climate change controversies of U2's 360 Degrees stadium tour—deemed excessive by some—and the struggles of local folk singers who perform songs about the environment. In the process, he raises serious questions about the environmental effects and meanings on music. Ecomusicology examines the global, national, regional, and historical contexts in which environmental pop is performed. Pedelty reveals the ecological potentials and pitfalls of contemporary popular music, in part through ethnographic fieldwork among performers, audiences, and activists. Ultimately, he explains how popular music dramatically reflects both the contradictions and dreams of communities searching for sustainability.
Category: Music

Wendell Berry proposes, and earnestly hopes, that people will learn once more to care for their local communities, and so begin a restoration that might spread over our entire nation and beyond. The renewed development of local economies would help preserve rural diversity despite the burgeoning global economy that threatens to homogenize and compromise communities all over the world. From modern health care to the practice of forestry, from local focus to national resolve, Berry argues, there can never be a separation between global ecosystems and human communities--the two are intricately connected, and the health and survival of one depends upon the other. Provocative, intimate, and thoughtful,Another Turn of the Crank reaches to the heart of Berry’s concern and vision for the future, for America and for the world.
Category: Literary Collections