A tourist in Melbourne, Australia took an unexpected plunge into the ocean when she couldn’t take her eyes off her Facebook feed while walking along a pier.

According to AP, a witness shouted for help after seeing the woman fall into the sea. Police arrived to find the woman floating on her back and still holding her cell phone in one hand. She apologized, police said, and later admitted she didn’t know how to swim.

“Just pay attention,” one local police official offered in the way of advice to social media fans.