Lawrence’s experience in the media and telecom sectors has included defining the strategy, products and operating model as telecoms move to IP based services, leading the launch of products to deliver over the top video, supporting the creation of new wireless brands and services, and optimizing go to market activities including driving improvements in pricing and promotions. He has also helped companies manage capital efficiency, deliver operational improvements within networks, broadcast operations, call centers, technical services and corporate functions, and leverage big data to create top line and bottom line growth.

Prior to rejoining BCG, Lawrence worked for Rogers Communications, first as the vice president of corporate strategy and planning and then as the vice president of video product management. He previously worked for BCG from 1999 to 2007.

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