It's bad enough that we have to put up with countdown clocks that lead to big-name video game reveals. Now we're counting down to soda? While the countdown clock at MountainDewGameFuel.com is technically counting down to the start of the Choose Your Side sweepstakes, where players collect tokens for chances to win prizes from J!nx, Razer, and Alienware, we're still effectively counting down to the launch of a beverage. Do we really have to do this?