Interactive beer can design

There are lots of beer labels in the world. Each of them offers a unique taste and should pay attention to the packaging. People are visual beings and love to see things appealing to the eye.

Offshoot beer co. from Orange County, CA, decided to give their consumers a can which they can interact with. So this April they gave us playful design, vivid colors, and illustrations to use as a wrist watch or sunglasses. They also plan to launch two new cans every month, which the consumers can suggest directly via an online interest list.