BMW to Electrify 2011 Miami Art Basel

One of our favorite luxury auto brands, BMW, is poised to create a jolt at this year’s Miami Art Basel with the BMW i luxury hybrid car! BMW is to support the 10th annual eclectic event, perhaps the most prestigious annual event to hit our shoreline from December 1st-4th, 2011. So how exactly does the brand intend to up the ante this year?

For the fans, clear your schedule for Friday, December 2nd and attend BMW’s “The Future of Design & Sustainability” event, where you can absorb the details of the BMW i electric car and a tasty cocktail. There will be an exclusive press event with Benoit Jacob during that time!

According to BMW’s Head of Brand Management, Dr. Uwe Ellinghaus,

“From the very beginning, BMW has participated in Art Basel Miami Beach. Our commitment has absolutely nothing to do with blatant logo placement. At the reception, we will offer interested visitors a platform for dialogue and exchange of ideas with experts from the BMW Guggenheim Lab in the midst of one of the world’s most significant art shows.”

BMW i8, truly a work of art

If you own a BMW, they are also offering VIP car service for some visitors! If not, rent a BMW in Miami from Imagine Lifestyles and get the luxury treatment for this Art Basel BMW event!