Hello, I’m a Mac, and Here’s How I Help Fuel the World’s Deadliest Conflict

Hello, I’m a Mac, and I’m helping fuel the war in the Congo – currently the deadliest conflict in the world. So are PCs, cell phones, digital cameras and other consumer electronics. That’s what Apple’s famous "I’m a Mac … And I’m a PC" ads don’t tell you. So I (Brooke) and cinematographer Steven Lubensky, with the help of actors Joshua Malina and John Lehr, decided to create a version that does.

It is not surprising if you didn’t know that your favorite Apple gadgets — your iPhone, iPad, iPod and Mac — are linked to the conflict engulfing the eastern Democratic Republic of Congo today and for the past dozen years. Most people don’t know – which is in part why the war in Congo has gone on for so long. With more than 5 million people killed, it is the deadliest conflict since World War II.