Social media has evolved into standard practice in the business world. And for those small and medium size businesses out there, social media interaction is a must in order to keep up with competition.

“But where do I find the time to post?” and “What should I be posting?” are two questions we have heard […]

By justinrwest|October 31st, 2014|Blog|Comments Off on 5 Ways to Engage Your Audience on Social Media When Short on Time and Ideas

You have probably come across some of the recent headlines suggesting that sitting is just as bad for your health as smoking. I won’t go so far as to argue for or against such a claim. I’ll leave that up to the medical experts. However, those headlines warrant a closer look for anyone (like […]

By justinrwest|October 31st, 2014|Uncategorized|Comments Off on 4 Tips for Staying Healthy When Sitting at a Desk is Your Job

Use buyer personas. Know who you’re trying to reach – everything you do must be tied back to your personas are.
Use the buyer’s journey. Make sure every interaction your persona has with your organization is tailored to where they are in the buyer’s journey.
Create remarkable content. Content that tailored to both who your personas are and […]

SEO
SEO (or Search Engine Optimization) is the practice of enhancing where a webpage appears in search results. By adjusting a webpage’s on-page SEO elements (see the letter “O”) and influencing off-page SEO factors (again, see the letter “O”), an inbound marketer can improve where a webpage appears in search engine results.