Netflix is selling $1.9 billion of junk bonds to fund more shows

Netflix Inc. is tapping the junk-bond market again to help finance its next wave of shows.

The world's largest online television network is selling $1.9 billion of senior bonds in its largest-ever dollar-denominated offering. That's up from a planned $1.5 billion, according to a statement Monday. The 10.5-year notes may yield 5.875%, within the initially discussed range of 5.75% to 6%, according to people with knowledge of the matter, who asked not to be identified because the details are private.

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Netflix's planned sale follows a quarter in which it gained 7.41 million subscribers, its strongest start to a year since going public 16 years ago. Moody's Investors Service upgraded the company's credit ratings this month, citing expectations that growth will continue and eventually turn its cash flows positive. In an April 13 report, Bloomberg Intelligence analyst Stephen Flynn said the upgrade may give Netflix the support to sell $2 billion of bonds to boost liquidity and pay for rising programming costs.

Even with a better credit rating, Netflix is still a junk-rated issuer whose operations continue to burn through cash. That hasn't seemed to bother debt investors too much. They have proved willing time and time again to lend to the company as it invests in programming to fuel subscriber growth, according to Rahim Shad, a senior analyst in high-yield credit research at Invesco Ltd.

"Of course there's the massive cash burn. Just ignore that for a second. The rest of the story is doing something that's quite unique: subscriber growth and ASP growth," Shad said, referring to average selling price. "Netflix is essentially in its own league."

The proceeds of the offering will be used for general corporate purposes, which may include adding content, production and development as well as potential acquisitions, the Los Gatos, Calif., company said in its statement. In this case, once sold, the bonds can't ever be bought back by Netflix.

With a maturity of 10.5 years, the bonds are heavily exposed to further rises in interest rates, said John McClain, a portfolio manager at Diamond Hill Capital Management. An eight-year security with a similar initial price talk would have been more attractive, he said.

"There will be a better entry point into this," possibly closer to when the 10-year Treasury nears 3.25%, McClain said. "Netflix can't control where interest-rate expectations are, but they waited until they printed a good quarter and that was the right thing to do."

‘Thick’ equity cushion

With a stock market value of about $140 billion and the best-performing stock in the S&P 500 this year, Netflix has often touted its "thick" equity cushion as a reason to buy its debt. It historically has borrowed to invest in original content and plans to continue doing so, according to a statement to shareholders last week. Debt financing is cheaper than equity, it said.

Netflix had $6.5 billion of long-term debt as of March 31, $1.6 billion of which came from its largest-ever dollar-denominated sale in October. Its debt was 7.4 times Ebitda, or earnings before interest, tax, depreciation and amortization, according to Moody's, which uses adjusted figures for the 12-month period that ended March 31. The debt should drop to "comfortably" less than five times Ebitda by the end of 2020 as Netflix continues to boost subscribers and revenue, Moody's analyst Neil Begley said in an April 11 report.