Campaign for Hill & Knowlton Greece, 2012.
"Choose your Stand: Contraception or Insecurity" campaign, aims to inform women who want to control their lives and their bodies, preventing an unwanted pregnancy. The need for information arises from the high rates of abortion, sexual diseases and unwanted pregnancies amongst young people.
We created an "umbrella" name that would help a lot. We created the logo and did print, banner, social media campaign. Also some viral videos were been shot and uploaded in "Choose your Stand» YouTube channel.
Views surpassed 1.5 million, caused very positive and very negative reviews and the general feeling was that the campaign did buzz.
The campaign has been awarded with Ermis Gold (Ermis AD - Digital Video «Man»), Ermis Bronze (Ermis AD - Digital Video «The party»), Ermis Bronze (Ermis PR). It has also been awarded in Bayer Worldwide internal creative awards and been sent to the Cannes Ad Festival as the only participation of Hill & Knowlton Worldwide. Copywriters: Natassa Vourgana, Cassandra Christakopoulou.