DVLA Auction of Personalised Number Plates

DVLA Personalised Registrations could find itself in “seventh heaven” during its forthcoming three-day auction which gets underway on June 2.

Buoyed by the 7 O and 10 OOO registrations “starring” at Whittlebury Hall, DVLA’s team of experts believe the agency could surpass the magical seven figure mark from the sale of a single series of personalised plates.

And while the agency is £130,000 short of its magical £1 million mark, the high expectations surrounding 7 O and 10 OOO being sold at the Northamptonshire venue – ironically, the scene where 1 O sold for a whopping £210,000 in January 2009 – indicate that that million pound figure could well be banked for The Treasury.

Damian Lawson, DVLA Personalised Registrations’ Marketing Manager, said: “While we had high hopes for the O-series, we never in our wildest thoughts believed we could be on the verge of raising £1 million from their sale so soon.

“Since 1 O was sold at Whittlebury Hall 18 months ago there has been a terrific amount of interest surrounding the whole O-series and while we do not expect to surpass the £210,000 it made, it would be truly ironic if Whittlebury proved to be the setting for hitting the magical million mark.”