The Strategy Management Process
Introduction:Organic food is known for being the healthiest type food on our planet. These foods are produced from the earth naturally without any type of modern synthetic inputs such as pesticides and chemical fertilizers. They also do not contain any genetic modified organisms, and are not processed using irradiation, industrial solvents, or chemical food additives. Whole Foods has been offering these types of foods at all of their locations starting with their first store in Austin, Texas in 1978. “..twenty-five year old college dropout John Mackey and twenty-one year old Rene Lawson Hardy, borrowed $45,000 from family and friends to open the doors of a small natural foods store called Safer Way..” (wholefoodsmarket.com 2011) Since then, Whole Foods has grown to be one of our nation’s top organic food providers. Even with the recession of 2008 affecting us all, Whole Foods has barely noticed any difference in the customers flowing into their 302 stores. In the following sections, we will take a closer look at the affects the recession has had on Whole Foods as a company since 2008, and also how it will affect the company going forward. Body:

The recession of 2008, also known as the Great Recession, has affected us all in some way or another, good or bad. It has been one of the nation’s worst recessions since the Great Depression of the 1930’s. We have seen drops in international trade, rising unemployment rates, and slumping commodity prices for a variety of different products. This major event has affected the decisions people make about how they spend their money, and where they spend their money. “To stretch their food dollars, people are changing the way they shop. For some, that means buying fewer organic products or taking them off the shopping list entirely. Consumers are going from natural brands to private labels and from more expensive produce, and that would include organics, to lower-priced produce.”...

YOU MAY ALSO FIND THESE DOCUMENTS HELPFUL

...﻿1. What are the chef elements of the strategy that WholeFoods Market is pursuing ?
ANS:
After reading the case, I think that they are using acquisition as their main element of strategy. As the Exhibit 4 “1992-2007 Major Acquisition by WholeFoods Market” shown, they had bought 134 stores in 15 years. Their goal is to open bigger store but at the same time acquiring others stores, although the...

...The company I will be presenting is WholeFoods, case number seven. WholeFoods is a supermarket chain based in Austin, Texas which emphasizes natural and organic products. As of September 2009[update], the company operates 302 stores: 291 stores in 38 U.S. states and the District of Columbia; six stores in Canada; and five stores in the United Kingdom.
External assessment: There are over one hundred thousand grocery stores in the...

...1. Define Wholefoods’ “product”. How does it deliver value to customers?
The WholeFoods Market chain was the first retailer in the United States offering products to its customers that are natural (grown without being treated with growth hormones or antibiotics) and ’certified organic’. The product of WholeFoods are organic, natural and gourmet foods, taking into account the environment as...

...﻿
Report of WholeFoods Market and its
business unit of grocery store locations
Date: October 26, 2013
To:
Subject: WholeFoods Market Inc.
Executive Summary
The scope of the project is a study of WholeFoods Market and its strategic alignment in the organic/natural food and beverage industry. The following report will explore challenges and opportunities this company...

...elements of the strategy that WholeFoods Market is pursuing?
Answer no 1:
The chief elements of the strategy which wholefood market Is pursuing is providing their customer the natural food products with the finest quality standard, least processed and naturally preserved food available in the market. To satisfy and delight their customers and their worker or employee by caring...

...Case 1: WholeFoods Market
WholeFoods was founded in 1980 by John Mackey and two other members. WholeFoods is named as the world’s largest retail chain of natural and organic foods supermarkets. Nowadays it has more than 400 stores and sales of 12 billion dollars. The company is compromised in offering the highest quality, least processed, most flavorful and naturally preserved...

...WHOLEFOODS CASE QUESTIONS
1. What are the chief elements of the strategy that WholeFoods Market is pursuing?
WholeFoods Market is pursuing the elements in their strategy of fresh, natural and organic foods and products with no preservatives or artificial ingredients. Promote a healthier lifestyle and increasing consumer knowledge of...