We already love New York based–brand ONA for its sophisticated, sneakily-a-camera-bag aesthetic. And its latest style, which launches today, actually sets the bar even higher: It’s a regular bag that’s also a camera bag, and a briefcase, and an overnighter.

The Madison was named after the company’s first office—a shared space on Madison Avenue—and was created with ONA’s always-on-the-go founder, Tracy Foster, in mind. The goal was to make a bag that could not only transition from work to after-hours seamlessly, but could also tote a change of clothing, a pair of flats, and a camera or two. In other words, a bag for the woman who works, works out, and knows how to work a camera (and we're not talking about using the best Snapchat filter).

Made of soft yet sturdy leather and available in sleek black, the bag has a roomy interior that can accommodate a 15” laptop for workdays, and comes with the brand’s signature padded insert to keep cameras and lenses protected when you decide the spend the afternoon shooting. Not carrying your gear? Simply remove the insert and the Madison becomes a streamlined tote bag that can fit gym clothes or whatever else you need for the day. A removable shoulder strap even gives you the option of going hands-free and wearing it as a crossbody. In other words, this is the bag you’ll reach for whenever you need to do…pretty much anything.