Innovation and brand strategyneed to be closely linked

Companies of the future have a strong purpose. They make sure that users, customers and consumers develop a strong connection with their brand. On average they perform better than the market.

Many companies are therefore in search of their purpose. They seek a higher purpose as a new beacon in a rapidly changing world. We can help you with our USP Brand Canvas. But stay realistic. Which level of meaning is relevant for your market and target audience, and which level of meaning is attainable for your organisation? Don’t waver. Innovation that starts from the brand strategy ensures that marketing and innovation reinforce each other. At the USP Company we believe that you have to innovate with the higher level emotions in mind. Only this way a shared Purpose or Why can drive innovation. And innovation can drive growth.

The products and brands that are winning in this crowded world aren’t just functionally strong; they have differentiation you can spot from a distance, feel up close and connect with on a deep human level. Products designed with great empathy and humanism become part of us.