The New Zealand Story

The new Zealand Story

An online toolkit is now available for New Zealand exporters to help tell the New Zealand story overseas.

The New Zealand Story toolkit, launched in November 2013, will help companies gain a competitive advantage by sharing a strong, consistent story about what New Zealand has to offer in international markets.

The story will be brought to life around three chapters:
• Open Spaces - our land and sea, our guardianship of these spaces and the inspiration they provide
• Open Hearts - our warm and welcoming nature, the result of coming from a small country, and the integrity we demonstrate
• Open Minds - from our isolation and our place on the edge of the world, we have become ingenious, resourceful problem solvers.