Chocolate: $2.19 per bar vs. $3.29

Stick with dark chocolate for its disease-fighting flavonoids and eat it by the bit, not by the brick. The familiar, supermarket brand has 180 calories and 19 g of sugar per bar. Organic, 100% fair trade is a top shelf pick that may satisfy cravings and ease guilt and it has less sugar, at 10 g. It’s higher in fat and calories, however.

My opinion: Save money on useless stuff and buy the best food you can afford, so it's both delicious and healthy.

This article was disgusting. Choose between frozen and canned peas? What about fresh? How can you even compare steak to canned tuna? How can you compare Hershey's to chocolate? French's yellow dye vs good quality French mustard? It's sad that Time would publish this article.

Yikes, this is a terrible article! Find me a conventional milk that is made without the use of steroids, hormones, and pesticides. And conventional peanut butter almost always contains hydrogenated oils, verses the organic which contains peanuts. This girl may have a degree in journalism, but perhaps she should be consulting someone with a degree in nutrition (such as myself). Frightening what consumers will believe today, but it's really not their fault, now is it?

"Paying more for [honey] gets you little. It’s pricier, but calorically and nutritionally the same."

Except calories aren't the only thing shoppers should be concerned about. Supermarket honey is highly filtered and refined, and not just to prevent it from crystallizing on store shelves: it's also free of any pollen that might identify its provenance. That's intentionally done by shady producers trying to pass off Chinese honey, often diluted with cheaper sweeteners like HFCS, as the product of the country they're passing it through. There have also been problems (reported by Time Magazine, ironically) with Chinese honey tainted with lead, antibiotics, and other chemicals.

The peanut butter part cracks me up the most. Just give me a funnel and some HFCS. This is beyond the organic argument. You can skip organic and still not eat *complete* crap. This person has no knowledge of nutrition and how it works. This should be in Tiger Beat, not this magazine.

The nutritional improvement between farm fresh eggs and supermarket eggs is substantial. And they taste so much better.

Farm fresh eggs contain.....1/3 less cholesterol1/4 less saturated fat2/3 more vitamin A2 times more omega-3 fatty acids3 times more Vitamin E7 times more beta carotene4-6 times more vitamin D.......than commercial eggs.

Then you say there is no nutritional advantage to organic family farm milk over store bought although you mention that the absence of hormone and antibiotics in organic milk "may be important" Really Oz.., it MAY be important.

Damn..you are a quack and the fact that Time published this article compels me to cancel my subscription. If I wanted mid cult mis-information like this I would watch network news.

This article is truly bogus. I just haven't quite figured out the motive yet...but if I follow the money it will soon become apparent.

I don't know about tasting the difference between free range and caged chicken eggs. But I bought some expensive "farm fresh" eggs once just for the hell of it and they were amazing. Then I bought some even more fresh eggs from an actual farmer. It was mind blowing.

This article misses the boat on the reason people eat organic foods. They generally eat them to avoid pesticides, not for increased nutrition. The comparison of arbitrarily chosen chocolate bars is the Titanic. There are inorganic chocolate bars just as nutritious as the organic bar they chose.

Seriously? I live on a budget. Yes, I would fare better financially if I lived ignorantly like this joke of a journalist here. But I've done enough research myself to know all of the benefits of buying organic and fair-trade. I can only hope other readers of this article will do the same and have better understanding of it too. Long term benefits of supporting the right way of manufacturing, growing, distributing, to consuming will not only benefit your health, your kids' health, but their future on this planet. It far outweighs the few extra dollars you can save now.

Journalism is not reading the nutrition label on two packages and seeing that they both have 8% riboflavin and therefore are the same thing. This article grossly oversimplifies the reasons why educated shoppers prefer organic and natural products, including protection of the environment, health risks associated with pesticides and chemical fertilizers, and ethical treatment of workers and livestock. I understand that organic foods are out of budget for many -- and that is its own issue -- but the people who can afford to and choose to purchase organic are doing so for much more than simple nutrition.

The taste and appearance of organic foods from carrots to yolk eggs is self evident. Mineral contents may be similar but the toxic GMO food industry plus fungicide and pesticide applications to crops toxifies and destroys the natural integrity of natural food.