Genz Benz recently completed it's first
promotional ad with 3 Doors Down lead guitars Matt Roberts. Jeff Genzler
takes us behind the scenes of the start of the collaboration between
the Multi-Platinum band and the amplifier that will bring the music across
the nation in one of this year's hottest tours.

I am very excited about
the pairing of Genz Benz El Diablo amplifiers on the upcoming national
tour of 3 Doors Down. It was a pleasure to work with Matt and his tech
AJ Srybnik, a true tone connoisseur. For artists like Matt, a great amp
tech is invaluable. AJ has worked with Bob Weir of the Grateful Dead,
Counting Crows, Ace Frehley and Stevie Nicks just to name a few. His
livelihood depends heavily on solid, dependable pro-grade gear. If it
works and sounds great, he's golden. If it doesn't.. let's just say it
becomes his problem. So when a tech with the pedigree of AJ tells you
your gear is delivering above and beyond, I take it as the ultimate compliment.

I flew out to meet Matt and AJ in person in Nashville,
TN. It was a great chance to get a behind the scenes look at all the
preparations involved with starting a tour to support their enormously
successful 'Seventeen Days' Album. I was impressed by their knowledge
and passion for the tone and sound they required; the same passion
that goes into every amplifier we build at Genz Benz. I really am proud
to put my name on their amplifier, and hope that you'll have the chance
to see this tour live - so you can hear the multi-platinum pairing
that continues to be a success all over the country this year.