Atmosphere again headlines the popular Rhymesayers Entertainment takeover at Summerfest July 6, with Brother Ali, Sa-Roc and other artists on the Minneapolis-based hip-hop label. Courtesy of Summerfest

After being inducted into the Wisconsin Area Music Industry Hall of Fame this year, Paul Cebar's band Tomorrow Sound will headline a Summerfest stage July 6. The Milwaukee musician is also headlining with R&B Cadets June 27. Journal Sentinel files

Elastic R&B band Juice, which won the Journal Sentinel's Land the Big Gig competition a couple years ago, is back at Summerfest this year as a headliner, on July 7. Rick Wood / Milwaukee Journal Sentinel

The world's largest music festival — returning to Milwaukee's lakefront June 26 to 30 and July 2 to 7 — announced 14 special free general admission promos for 2019 on Monday.

Shows at the American Family Insurance Amphitheater are priced separately, but Summerfest general admission tickets offer access to the rest of the grounds, including seven stages featuring more than 130 headliners, including Brandi Carlile, Steve Aoki, Lizzo, the National, the Lonely Island and Cole Swindell.

Summerfest is offering a variety of promotional deals for 2019 that frequently include free admission.(Photo: Mark Felix, Milwaukee Journal Sentinel)

June 27 (noon to 6 p.m.): For every $50 spent at a Pick 'n Save between May 1 and 28, earn four general admission tickets to Summerfest. Limited to $150 spent for 12 tickets per person. Receipts must be presented at Summerfest gates for the promo. Bonus deal: All beverages will be 50% off between noon and 6 p.m. (excluding specialty coffee drinks, frozen drinks and smoothies) for "Throwback Thursday," featuring several afternoon headliners such as Paul Oakenfold, Foghat and Steve Earle & the Dukes.

June 28 (noon to 3 p.m.): Get in free if youwear a shirt or hat promoting one of the following 14 colleges and universities: Alverno College, Bryant & Stratton College, Cardinal Stritch University, Carroll University, Carthage College, Concordia University, Gateway Technical College, Herzing University, Marquette University, Medical College of Wisconsin, Milwaukee Area Technical College, Milwaukee School of Engineering, University of Wisconsin-Milwaukee, University of Wisconsin-Platteville. High school students can also present their current ID to get in for free during this time.

June 28 (3 to 4 p.m.): The first 400 patrons at the midgate promotions booth get in free, courtesy of the Association of Equipment Manufacturers, the Milwaukee-based trading organization for the off-road equipment industry.

CLOSE

Summerfest's 2019 headliners are out, and you'll find many bands you recognize among the dozens and dozens of top acts.
Lou Saldivar, Wochit

June 29 (noon to 3 p.m.): The first 1,200 people who present a specially-marked receipt showing a minimum $15 purchase at a Goodwill Store & Donation Center from June 1 to 29 get in free. No copies or handwritten receipts will be accepted.

June 30 (noon to 3 p.m.): The first 2,500 people who donate three nutritious nonperishable food items for Hunger Task Force get in for free. Suggested food items include canned tuna, fruit in 100% juice and low-sodium vegetables. All active-duty military personnel who present a military ID will also get in free, and can get up to four other family members in for free. Also, a military appreciation ceremony will be held at 3:15 p.m. at the U.S. Cellular Connection Stage.

July 3 (noon to 4 p.m.): Everyone over 60 who presents an ID receives free admission for Direct Supply Seniorfest Day. Bonus deal: Seniors will also receive a $2 off voucher for any food or non-alcoholic Summerfest purchase over $10.

July 3 (noon to 3 p.m.): Present a valid Harley Owners Group card for free admission. Bonus deal: H.O.G. members will also have exclusive access to the Harley-Davidson Hospitality Deck overlooking the Harley-Davidson Roadhouse stage from noon to 5 p.m. (limited capacity, first come, first serve).

Schoolboy Q, who last played Summerfest's amphitheater in 2015 opening for Kendrick Lamar, will return there July 7. It is the only show in the country this year where Schoolboy, Snoop and Wayne are all on the same bill. Katie Klann / For the Journal Sentinel

Fast-rising 17-year-old alternative pop artist Billie Eilish will play one of the biggest shows of her career when she headlines Summerfest's American Family Insurance Amphitheater July 6. Rob Grabowski / Associated Press

Lionel Richie will perform in Milwaukee for the first time since 2000, when he opened for what will likely be Tina Turner's last concert in the city at the Bradley Center. Richie headlines Summerfest's American Family Insurance Amphitheater July 2. Craig Sjodin, ABC

Willie Nelson & Family are headlining the Outlaw Music Festival at Summerfest June 27. The Nelson-led festival previously played the American Family Insurance Amphitheater in 2017. Rick Wood/Milwaukee Journal Sentinel

After playing Fiserv Forum's grand opening in September, the Killers will one of the first bands to play the partially remodeled American Family Insurance Amphitheater during Summerfest July 5. Rob Loud

Thomas Rhett, shown opening for Kenny Chesney at Miller Park in Milwaukee, will return for a Summerfest show. He'll be at the American Family Insurance Amphitheater on June 26. Mark Hoffman/Milwaukee Journal Sentinel

Grammy-winning alternative act Bon Iver, led by Eau Claire-born-and-based Justin Vernon, will play Summerfest for the first time June 29, the band's only Wisconsin appearance this summer. Benjamin E. Wick / Milwaukee Journal Sentinel

Zac Brown of Zac Brown Band performs at Bud Light Dive Bar in Atlanta on Jan. 31, as part of the pre-Super Bowl festivities. He will perform at Summerfest's American Family Insurance Amphitheater on June 30. Jason Kempin/Getty Images

July 4: The first 15,000 people who download the Summerfest app get a free ticket valid for Independence Day only. One ticket per device.

July 6 (noon to 3 p.m.): The first 1,500 people who donate a new or gently used children's book (valued at $10 or more) to the midgate promotions booth get free admission. Books for readers 10 and under preferred. All books will be donated to Next Door.