There is an immense reservoir of good will for public libraries and yet public libraries are struggling to stay afloat. Why is this? It seems that in our marketing efforts, we are being incredibly obtuse. But in what ways? How do we tap into Ghawar Field of public love for libraries? How do we make libraries sticky? Let's discuss.

Tuesday, May 25, 2010

When doing presentations out in the community, I have too much to convey in terms of the brilliance that is the public library to give over precious time to the solicitation of feedback and comments on the spot.

Solution: gather business cards/email contacts and afterward send out a Survey Monkey to the attendees. They then have a chance to provide feedback, should they be so inclined. When sent out a day or two after the presentation the survey also serves as another reminder of how frickin' awesome libraries are.