TV Ratings

For the 2016 season, the Tampa Bay Rays ranked 13th among the 29 Major League Baseball teams that call the United States home, according to new data from Nielsen (via Shadow of the Stadium). That’s a good thing, but it is also a bad sign. During all the Rays’ struggles with […]

The Tampa Bay Rays continue to show that there are plenty of baseball fans in the Bay Area, just not enough going to the games. The Rays finished 12th in MLB in local television ratings in 2015, with an average rating of 4.12 for prime time broadcasts on Sun Sports. […]

Yesterday we received some good news when it turned out that despite terrible attendance, TV ratings are not only still strong, but actually growing. But that wasn’t even the most exciting part. Buried below was this nugget: “Rays viewership in Orlando is up 29% year-over-year through the same number of games.” First […]

Attendance for Rays games are still bad. But in a sporting universe where television ratings are king, the Rays are still doing better than most and it is just another reminder of why Major League Baseball will never give up on the Tampa Bay market. According to Fox, viewership for […]

With so much attention focused on getting the Tampa Bay Rays a new stadium it is easy to overlook another revenue stream situation that will almost certainly improve in the next year or two. With the Rays television contract set to expire in 2016, the Rays could be sitting on […]

Of the 27 American teams in MLB with available data, the Rays finished a very strong 12th in local television ratings, averaging 73,000 households per prime time game. While that is good, there is some bad news. This year’s ratings were actually down 18.0% from last year (89,000 households) and […]

Once again, local television ratings prove that the Rays have more fans than most people outside of the area realize. Of the 28 American teams with available data, the Rays finished 12th with an average of 73,000 households tuning into Sun Sports for games in prime time. Data was not […]

We recently took a look at the combined audience for typical Rays games, including both the attendance and the average television audience in the Tampa-St. Pete market. The results showed that the Rays fan base is a lot bigger than most in the national media realize, ranking 16th of the […]

Playing A Little Pepper… Here is a chart I made for my real job. The biggest point for Rays fans is that there are 11 teams with bigger fan base problems than the Rays. The number is probably 12 in reality as the Astros data was not available. The strength […]

A week ago, the Rays had their highest-rated game of the season when Sun Sports drew an 8.8 rating (approximately 159,000 households) for their Monday night matchup against the Red Sox. Since then, the ratings have remained strong. According to a source with Sun Sports, seven of the Rays’ ten […]