Ujjain Simhastha, also known as the Ujjain Kumbh Mela, is scheduled to be held from Apr 21 – May 23, 2016 in Madhya Pradesh. Showcraft Productions will be organising this year’s mela, with the preparations beginning a month in advance. The Hindu religious Mela is held every 12 years on the banks of Kshipra river and is one of the four fairs traditionally recognised as Kumbha Melas. The fair attracts millions of pilgrims throughout the month.

In preparation for this mega event production, 43000 Sqft. of covered area spread across Ujjain city is being converted into various hi-tech media centres, of which 18000 sqft will be centrally air-conditioned. A state of the art conference room/computer centre with Hi speed WiFi and other essential facilities will accommodate 300 visiting delegates, VIPs, and dignitaries including the host State’s Chief Minister and other Govt. officials who will hold attending various press conferences here.

The media centres will be managed by Showcraft in collaboration and partnership with the Prabhatam Group. Props and artefacts created by Showcraft’s in- house team have been used complete the decor for the fully-equipped conference rooms.

Lalit Gattani – ‎Chief Executive Officer, Showcraft Productions Pvt.Ltd, said, “Multi level Multi-tasking is what has gone into creating this mammoth production. It is our privilege to be here to associate with this world famous event and contribute our unique expertise to it. Our commitment to intelligent planning and focused efforts helps us bring about excellence in our work and that holds good for every client we work with. Thanks to the MP government for imbibing their faith in us. We are also very happy to have partners like the Prabhatam Group partner with us on this prestigious project.”