What a fuss

London

Media – old, new and undecided – is flapping about like a turkey that survived Christmas. There’s a new social media chick in the neighborhood, and her name is Vero.

We’ve all heard it before: We’re giving power back to the people! We’re not going to use you as blind and willing canon fodder, as fat sacks of data to be bought and sold and traded with whomever we wish. We’re different!

We’ll see. To be fair to her, Vero has started off well if a little shakily; but then that’s part of the fun of being in at the start. No ads, we’re told, and we’ll be trusted with a timeline un-fucked by cash hungry algorithms. She’s not a free date though; Vero expects to be paid by her users. Which is fair enough. And her first million dates get a free ride for life, so get in. I’m told a girl never forgets her first million.

And yes, your intrepid correspondent has taken the plunge. Will Vero remain true to her virtuous vows or sell herself to be gang-banged by the cynically grinning social mafia thugs? In the words of Mr Fats Waller: one never knows, does one?