With this campaign, Norrell is capitalizing on a red-hot technology. A number of tech companies are now investing in VR, including Google, Samsung, Sony and GoPro. Digi-Capital, a tech advisory firm, estimates that VR could be a $30 billion market by 2020.

Private investors are also enthusiastic. In the first quarter of this year, VR and AR (augmented reality) investment activity reached a record high with 22 deals raising $114 million. In total, companies working in this field have now raised $1 billion since 2014, according to CB Insights.

The firm, which tracks and analyzes venture capital, says that the most well-funded VC-backed start-ups include Magic Leap, Movidius and Matterport.

For Norrell, bringing VR to Burning Man is a way to expose that many more people to the technology, which he is certain will only grow in popularity as it upends and redefines entire industries from gaming to education.

"By the time we talk next year," Norrell said, "this will be a known phenomenon throughout the United States."