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Nedstat Announces E-Mail Optimisation Upgrade

Amsterdam, 28 September 2009 - Nedstat announces the next version of its e-mail optimisation application. With the addition of LIVE SEGMENTATION to the RING™ e-mail integration, online marketers can target their campaigns more granular than ever and achieve significantly higher conversions. The reporting directly shows the conversion uplift from re-mailings facilitating efficient, no- nonsense campaign management for marketers. The integration has been adopted by most leading e-mail providers throughout Europe.

The new features dramatically elevate the targeting capabilities for e-mail campaigns. Sitestat’s re-mail wizard which enables the instant selection of non-converters for targeted re-mailings has been augmented with the LIVE SEGMENTATION option. With a single mouse click, campaign managers can select any segment of their choice and focus re-mailings on even more refined groups of recipients.

A new filter in LIVE SEGMENTATION enables an instant focus on visitors who had received specific e-mail or re-mail campaigns. A real-time view on their interaction allows the marketer to respond to their preferences and focus the content of the re-mail precisely on their behaviour.

The results of all mailings including the conversion uplift from re-mailings are shown directly in Sitestat. This also provides users with valuable knowledge for future campaigns.

“E-mail marketing can be extremely effective when addressing a specific target group with relevant and compelling content. With the advanced segmentation capabilities in Sitestat, marketers can define visitor profiles and send perfectly aligned messages based on deep behavioral insights. This will result in higher conversions and return on e-mail marketing spend”, says Enrico Verhulst, VP Partnerships at Nedstat.

Harald Oberhofer, Optivo: “The integration of e-mail-marketing with web analytics can help increase revenue and customer retention considerably. The integration with Sitestat offers exceptional segmentation possibilities, is very easy to use and delivers direct results. It provides a clear added value to our customers.”

The RING™ e-mail integration has been adopted by most of the leading e-mail providers throughout Europe such as Optivo, Experian CheetahMail, Web Power, Blinker, eCircle, ContactLab, Emailvision and Tripolis.

The Sitestat e-mail optimisation application is available as from today to all joint customers of Nedstat and the RING™ partners.

About Nedstat

Nedstat is European leader in web analytics.

The products and services enable companies to improve the effectiveness and profitability of their online communication and business.

Nedstat makes website analytics straightforward and accessible for users of all levels and disciplines. Products are easy to use, reports are clear and fast to access, customisation is easy and services and support are personal and high quality.

Nedstat employs 125 people in the Netherlands, Belgium, France, Germany, Spain, Sweden and the United Kingdom.

Key accreditations by Europe’s leading independent web-standards organisations, such as ABC electronic, OJD, KIA and Audiweb ensure that customers’ metrics are in full compliance with leading industry standards.