Tag: Twitter

Judging by the soaring mentions of Facebook and Twitter alone Jet Blue has scored big on its Car-megeddon promotion offering four dollar flights between Long Beach and Burbank California this weekend.

Offering just 2 flights in each direction per day this is hardly disruptive to their schedule nor will it successfully transport a significant number of people, but just wait until local stations cover each end of the inaugural flight – just wait till some enterprising network reporter does a ride along. You can’t add up the amount of free promotion on multiple platforms. A little creativity at the airline or agency will be paying major dividends in the public’s mind share. And – just to note their strategic view – by offering this on Wednesday they pretty much guarantee three days of run-up pre-publicity plus the weekend itself.

Why is this grist for a media column? Because when a company does it right – manages an event – grabs the headline and manages the story – it’s worth a tip-of-the -hat.

Quoting Media Bistro reprinting All Twitter, “The anatomy of a Twitter user is interesting stuff: he’s male, between 18 and 29, Hispanic, and lives in an urban area. At least, that’s according to the latest Twitter infographic from FlowTown.”

It continues, “And the type of information that Twitter users are sharing might surprise some people as well. Personal updates are the most-shared pieces of information on Twitter, followed by work updates. The least popular thing to share on Twitter? Your location.”

The article features a graphic illustrating users and usage too.

But my point is – if the most interesting thing to Tweet is one’s location, then it doesn’t say much about content, editorial direction or much that portends to be informational or substantial. If social media is reduced to location, location and location, then it would seem to be of limited, lasting value. I don’t think that’s the case, but it does support the contention that Twitter is like the pet rock