<style> html, body { height: 100%; } body { -webkit-touch-callout: all; -webkit-user-select: all; -khtml-user-select: all; -moz-user-select: all; -ms-user-select: all; user-select: all; pointer-events: all; cursor: default; } .page-logo { position: absolute; top: 0; left: 0; padding: 20px; max-width: 300px; } .page-navigation { height: 112px; position: absolute; top: 0; right: 0; } .page-nav-item { display: inline-block; line-height: 112px; padding-right: 20px; } .page-nav-item a { text-transform: uppercase; color: #fff; text-decoration: none; } .page-nav-item a:hover { text-decoration: underline; } .page-title { clear: both; text-align: center; color: #fff; } .cms-slot-container { text-align: center; } .content-container { position: relative; top: 50%; transform: translateY(-50%); } @media (max-width: 1250px) { .page-navigation { top: 100px; padding: 0 25px; } .page-nav-item { line-height: 40px; } } </style> <img class="page-logo" 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<div class="page-navigation"> <div class="page-nav-item"> <a href="/">Home</a> </div> <div class="page-nav-item"> <a href="https://www.innershed.com/websites/">Websites</a> </div> <div class="page-nav-item"> <a href="https://www.innershed.com/software/">Software</a> </div> <div class="page-nav-item"> <a href="https://www.innershed.com/apps/">Apps</a> </div> <div class="page-nav-item"> <a href="https://www.innershed.com/services/">Services</a> </div> <div class="page-nav-item"> <a href="https://www.innershed.com/consultancy/">Consultancy</a> </div> <div class="page-nav-item"> <a href="https://www.innershed.com/about-us/">About Us</a> </div> <div class="page-nav-item"> <a href="https://www.innershed.com/projects/">Projects</a> </div> <div class="page-nav-item"> <a href="https://www.innershed.com/contact-us/">Contact Us</a> </div> </div> <div class="content-container"> <h1 class="page-title">5 Top Tips For Briefing Your Designer</h1> <div class="cms-slot-container"><p style="text-align: justify;">A design brief is vital for any project. It is a constant referral point for the designer and gives them a clear idea of what you want to gain from your design. Providing them with just a bit of information can make the whole process a lot quicker, and you are more likely to get what you want without making any compromises. A design brief doesn&rsquo;t need to be a long, comprehensive document, you can make it very concise while still giving your designer an insight into your style, what you want to achieve etc.</p> <p style="text-align: justify;">Check out the top tips below to find out what information you need to give your designer:</p> <h3 style="text-align: justify;">What is the Purpose?</h3> <p style="text-align: justify;">This quite simply means, what do you want to achieve from your design?</p> <p style="text-align: justify;">Let&rsquo;s say you are a business that solely relies on people contacting you to book your services, and you are in need of a website. Then the aim of the website would be to get people to contact you. Therefore the focal point of the design would be the contact page to get customers to phone or email. On the other hand, if you are in need of an online store, then the aim would be to sell your products. In this case contacting you would have less of a priority, and instead the customer would be directed to your product page. You can see here that knowing the aim largely influences the structure of your website.</p> <p style="text-align: justify;">Same applies for a logo design. If say you run a therapy company and are in need of a new logo, then the aim of the logo might be to make your company come across as calm and approachable. Knowing this would influence the colour and shape choices of the logo.</p> <p style="text-align: justify;">The best way to get this across to the designer is to simple write &lsquo;I need a&hellip; and the aim of it is to&hellip;&rsquo;</p> <h3 style="text-align: justify;">What's Your Style?</h3> <p style="text-align: justify;">Knowing your style is one of the most important parts of a design, it influences the whole look and feel, and if the designer gets this wrong it can very time consuming to fix. The best way to get a sense of your style across to the designer is to send them links to websites you like, photographs of logos you are keen on etc. Whatever you want designed, it is important to send through examples that you like. If you can you should also send through photos of your business or products. Also, if you have any ideas you would like to try just let the designer know, they will be happy to try them out or come up with solutions that might work better.</p> <h3 style="text-align: justify;">Any Constraints?</h3> <p style="text-align: justify;">There might be certain colour schemes of features that you definitely do not want in your design. For example, maybe you don&rsquo;t want a green logo because a competitor of yours has that colour. Letting the designer know the boundaries can stop them going down the wrong path.</p> <p style="text-align: justify;">You could also send through examples of design work you don&rsquo;t like. Not only will the designer avoid this, it might also give them more of an insight into your taste.</p> <h3 style="text-align: justify;">Target Audience</h3> <p style="text-align: justify;">A design that attracts one target audience could easily repel another, so the designer needs to know who the design is aimed at. For example, if you are aiming something at children then the design will likely need to be bright and colourful, whereas if your target audience is elderly people, then they design should be clean and have large fonts.</p> <p style="text-align: justify;">Age can hugely influence the design, but even within the same age group you need to know who you are aiming at. Trying to attract the corporate clientele would look very different from attracting Joe public.</p> <p style="text-align: justify;">The best way to let your designer know is to describe you target audience in terms of: gender, age or wealth. If you aren&rsquo;t sure who your target audience is, then just let them know who your ideal customer is.</p> <h3 style="text-align: justify;">Who are your Competitors?</h3> <p style="text-align: justify;">So why are you paying to have this design work done? Likely because you are looking to attract more customers to your business. To get new customers you need to make sure your designs stand above your competitors, and the best way to do this is to let the designer know who they are, and ideally send likes to their websites. Then let the designer do the rest, they will do their best to make sure your design exceeds your competitors.</p> <h3 style="text-align: justify;">In Conclusion</h3> <p style="text-align: justify;">So when you need some design work done it is in everyones interests that you provide a design brief. It doesn&rsquo;t need to be long. It can simple be a word document with a sentence describing what the purpose of the design is, if there are any constraints and who your target audience is. Then followed by a list of websites you like and some of your competitors.</p> <p style="text-align: justify;">That&rsquo;s it! - easy right? :)&nbsp;</p></div> </div>