As you reach the final stages of launching your first business venture and focus intently on getting the products or services that you intend to offer to the public just right, it might be tempting to see issues such as finalizing the design of the company logo as something that can be put on the back burner while you attend to more important business.

In reality, logos are so deeply ingrained in modern life that failing to choose appropriately could seriously damage your prospects for success. Customers will look closely at your logo and, sometimes subconsciously, will make assumptions about your company and use those assumptions to decide if they want to give you their custom.