In this issue of A Connected Conversation, we interpret data that we gathered from hundreds of industry professionals and consumers, alike, to generate a coherent and comprehensive picture of Consumer IoT today. The several major areas of focus were connected cars, home security and automation, wearables, and people and property trackers.

For each area, the report author and Vice President of Business Intelligence & Analytics, Keith Tamboer, outlines the current state (e.g. amount of market participation, number of subscribers), explains what factors have played into the creation of that state (e.g. misdirected marketing), offers strategies for strengthening weak marketing practices, and highlights underutilized opportunities for creating more meaningful ROI.