Dramatically boost new product success with New Product Blueprinting

Take a video tour

Dan Adams, President and founder of The AIM Institute gives you a
guided tour through New Product Blueprinting. Learn what it is, how it works, and
how to get started in this series of 5 short videos about our new product development process. Each one is about 2 minutes.

New Product Blueprinting: A revolutionary new process

New Product Blueprinting dramatically boosts new product success …
using many innovations
for B2B innovation pioneered by The AIM Institute. With Blueprinter training
and software, your team will move through four seamless phases of the new
product development process before the
costly development stage:

Segment Your Markets

Identify and focus resources on markets that are winnable and worth
winning.

Interview Your Customers

Listen to the voice of the customer and turn their feedback into hard
data about customer needs.

Plan New Products

Hands-on training methods with thorough follow-up

There are several training methods involved in New Product
Blueprinting. They work together to ensure your entire team has a deep
understanding of why and how the new product process works. You’ll learn through:

On-site workshops - We come to you. You’ll work as teams in
breakout sessions on real projects.

Web conferences - These monthly 2-hour coached web conferences
help teams advance their projects and refine their skills long after
initial implementation.

Blueprinter® software makes execution easy and efficient

Every workshop participant receives a license for Blueprinter
software. You’ll receive Excel-based Blueprinter 4.0 for all 7 Blueprinting steps, and new cloud-enabled Blueprinter 5.0 for Step 2—Discovery interviews. Think of Blueprinter as a toolbox full of advanced,
integrated tools. For smaller projects, you may just use one or two
tools, but for major new products you’ll probably use them all
together. Sometimes called “the lab notebook for marketing
professionals,” Blueprinter allows you to store all project
information in one place.