Moosejaw X-RAY app lets you see through clothing

Augmented Reality has led to quite a number of interesting apps, and online clothes retailer Moosejaw has got one more to add to the table. Called the Moosejaw X-RAY app, it lets users see through the clothing that is featured in its winter catalog. While their outer layer of clothing is removed in the AR app, they’re still left with their underwear on – so no, your Moosejaw catalog didn’t just turn into a NSFW magazine because of the app.
This just goes to show one of the funky ways you can make use of Augmented Reality to spice up a somewhat bland catalog. Unfortunately it kinda defeats its purpose since you were supposed to look at the winter clothing line as opposed to ogling at the models’ toned bodies. Anyway, if you have the Moosjaw winter catalog lying around, you can download the app from the Apple App Store or Android Market to give it a spin. If not, check out the video demonstration online: