Most people dressed as Superman: UK festival breaks Guinness world record

Lake District, UK -- Around 1,200 people wore Superman costume's to the Kendal Calling festival in the Lake District, but only 867 were present for the official count; however, the result soundly beat the previous Guinness World Records' record of 556 people; the stunt, organised at the music festival by costume experts Escapade to raise money for Help For Heroes, the charity for injured servicemen and their families, sets the new world record for the Most people dressed as Superman in one place / Largest gathering of people dressed as Superman,
according to the World Record Academy: www.worldrecordacademy.com/.

Photo: 867 people dressed as Superman. Fans came together to smash the Guinness World Records' record for the most people dressed as Superman in one place. The stunt was organised at the music festival by costume experts Escapade to raise money for Help For Heroes, the charity for injured servicemen and their families. (enlarge photo)

The Guinness World Records' record for the largest gathering of people dressed as Superman was 867, achieved by Escapade (UK) at Kendal Calling, in Lowther Deer Park, Cumbria, UK.

Guinness World Records also recognized the world record for the most people dressed as superheroes; it was achieved by 1,580 participants in an event organised by Paramount Studios to promote the Dreamworks movie 'Megamind' starring Will Ferrell, Brad Pitt and Tina Fey in Los Angeles, California, USA.

867 men, women and children gathered together and dressed as the Man of Steel at the Kendal Calling Music Festival in the Lake District of Cumbria, England and helped raise £1,000 for the Help for Heroes, a charity for injured servicemen and their families.

The previous Guinness World Records' record of 566 was set by Sears Holdings Corporation in Chicago, Illinois, USA on 5 June.

Kendal Calling, which was held over three days, featured bands including Primal Scream, Basement Jaxx and The Charlatans. The independent music festival was launched in 2006.

Ben Robinson, director of Kendal Calling, said: "We have had some moments to remember for a lifetime at the festival this weekend and seeing hundreds of supermen from three-years-old to 70 was simply amazing."

The stunt was organised at the music festival by costume experts Escapade who gave away hundreds of free Superman costumes to encourage people to join in.