The brief was simple. Generate affinity for Tesco Mobile. Oh, and your ideas have to be hyper-creative because their spend is a tiny fraction of their competitors’. The winning ideas totally hit the mark. The winning concept was created by: David Chalmers The remaining top 10 winners Ales KocevarGuilherme Souze & Sebastian Pöthe (twice!) Kevin BaldwinRishabh KaulSelina HSimon BTommy Evans & […]