Fundamentals: How the founders of Pop & Bottle started an organic latte business -- with products in more than 1,000 stores -- from the ground up.

This is the latest piece in a series about the nitty gritty of entrepreneurship, for which Moneyish asks tried-and-tested founders of successful startups how they got funded. Read more here.

This latte company started organically.

Jash Mehta and her business partner Blair Fletcher brewed up Pop & Bottle -- a plant-based bottled latte company that shuns sugar, dairy and unwanted pesticides and preservatives -- to give drinkers more energy minus the crash you get from regular coffee.