Google for Retail

Manufacturer Center

Attract more shoppers and elevate your brand by providing relevant, current
information on your products, including updated images, descriptions, and product
details. This creates more effective listings on Google Shopping, other Google
services, and across the web.

Benefits for your business

Whatever you make, make it stand out.

Google Manufacturer Center is a free tool that lets brand manufacturers accurately
represent products to shoppers on Google.com and other Google services. By
uploading complete and accurate product data into Manufacturer Center, you’ll
increase your brand’s chances of standing out in a crowded marketplace -- and
you’ll ultimately get more products in the hands of consumers.

Elevate your brand by
providing accurate product information.

Improve the accuracy and completeness of how your products are represented. On
average, brands who manage their product information with Manufacturer Center
realize 8% more impressions and 10% more clicks.

Enable more relevant
search results.

Product descriptions submitted by manufacturers contain key product attributes,
which allow Google to surface Shopping ads (created by retailers) for those
products when users search for those attributes.