Here are the links mentioned in this episode:

Landing Page Software

How to Structure Your Facebook Ad:

Actions to Get Started

Create a Facebook business account so that you can run ads (https://business.facebook.com/)
Create a Facebook live or video that will be posted on your Facebook Business page
Boost a post for 20ks around your clinic
Set the budget for $10 per day
Leave the targeting broad (male & female 20-50+)