PHOTOS: Aerolíneas Argentinas reveals new corporate image

11 June, 2010

SOURCE: FlightGlobal.com

Aerolíneas Argentinas has unveiled a new corporate image, including a new logo and livery. The airline is retaining the classic condor as part of its image, but says it is "changing its blue color for light blue as a tribute to our flag, with a touch of yellow with reference to the sun”.

A new image for subsidiary Austral has also been revealed. The logo uses the same font as Aerolíneas Argentinas but is in red instead of blue. The livery is also similar, but features a red strip across an aircraft's fuselage. The new Austral livery will debut on the carrier’s first Embraer E-190 (pictured), which is scheduled to be delivered in the third quarter.

President Mariano Recalde says that since the airline has “made fundamental changes, we are also changing our image because we have many new things to show”. Aerolíneas has gone through a major restructuring since it was renationalised in 2008.