New green milk bottle hits stores

Retail giant Asda has launched a new green milk bottle made from 91% recycled waste office paper the GreenBottle.

The bottle is made by an independent Suffolk-based company also called GreenBottle - which invented and distributes the product.

Asda head of ethical and sustainable sourcing Chris Brown said: Milk is one of our highest selling products, and as such, we have a responsibility to develop alternative packaging making it easier for our customers to go green and help them recycle at home.

Also, unlike products such as the pouch that are being trialled by other retailers, this milk bottle is robust, practical and fit for purpose, meaning there is no danger of spilled milk at breakfast time.

GreenBottles have an outer shell which is made from recycled paper and according to Asda is 99% recyclable.

The launch comes as part of Asdas ongoing pledge to reduce packaging across its products and to try and reach its target of zero waste to landfill by 2010.

New milk bottles will launch in the Lowestoft store in Suffolk, with plans for a wider roll out to 14 stores throughout East Anglia later this year.

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