Data aggregation and collection is now a reality in our online world due to data prevalence and technological advancements. In a global economy, the creation of multiple data privacy laws from country to country is problematic and hinders inclusion and commerce.

So what's the lesson? The era of big data is upon us and this is a good thing. The more companies know about me, the better and more tailored services they can deliver to me. But don't change the service you promised just for the purpose of collecting my data!