“If you’re not prepared to be wrong, you’ll never come up with anything original.”- Ken Robinson

Praise for the Book

Before you can start using your brain most effectively, you must understand it. This is the thinking behind Your Creative Brain, which contains the most up-to-date research-based exercises and rules to help you deliver your creative potential. For those who consider themselves “uncreative types” or are too attached to tried-and-true concepts, Your Creative Brain acts as an interactive guide to determine your weaker points and put them to work. According to Harvard psychologist and researcher Shelley Carson, creativity is not an attribute reserved only for crafty types or inventors. Carson is the first researcher to frame creativity as a set of neurological functions, and Your Creative Brain lets you discover her findings for yourself. Carson’s research explains the seven “brainsets” of the mind and how you can use those brainsets to increase creativity, productivity and innovation. Quizzes and exercises help you understand how your brain works, determine where your creative comfort zone lies and pinpoint the areas in your creative process which need some beefing up. From Rorschach tests to association exercises, Your Creative Brain doesn’t simply teach you how to be more creative—it actually starts the process for you.