I agree, this would be so much better if it wasn't a testimonial from the character. What would have been better is if they took one of Chewy's howling rants from Star Wars and made it clear - Raaa Raa Waaaaaggghghhgh!! - "This suit fucking itches!"

Then there'd be a copy line that says something like "We hear you loud and clear."

They also could have done one with R2-D2 and made sense of his beeps and whistles. They'd be more consistent.

I agree 100%. It's like they're mixing up two ideas: making the character's voice clear, and having the character say something about the product. It would have been great if Chewey just said "Get off my foot, Han!"

Agreed. I've seen brilliant from Tonic and this isn't it. Perhaps we have high expectations.

Tonic is considered one of the best "agencies" in Dubai.
However, a lot of people don't know Vincent Raffray IS tonic.
I know there's an AD here but (i've heard) the creative thinking is pretty much single-handed.

the reason Chewy sounds garbled is that he is speaking his own language. So unless these headphones are actually akin to babelfish (not the altavista variety) then the message is not only off but probably will piss off some serious Star Wars fans too (I apologize in advance for the extreme geekiness of this post).