People Patterns uses Behavioural Economics as a new source of advantage for innovative businesses. Email me bri@peoplepatterns.com.au to unlock the secrets of consumer behaviour for your business or follow the latest on Twitter @peoplepatterns.

Friday, April 15, 2011

Why I hate Coco Chanel

...or more correctly, why I hate the quote attributed to fashion designer Coco Chanel, “Before you leave for the day…take one thing off…”. Why do I hate it? Because a number of times I have paused before leaving the house and wondered, what should I take-off? Which makes me second guess the decisions I have already taken. It messes with me!

See I come from the school of thought where you get it right the first time. Dress as you intend to be seen. Write how you want to be read. Develop your product as it should be. Fiddle at the beginning not at the end.

So for me the lesson from Coco Chanel (who by the way had quite a bit of success with product) is this: Before you launch your product, get it right. Don't include anything that is so meaningless that it can be taken off before it goes out the door. Think streamline. Think clarity. Think Philppe Starck.Think Apple.Think Flip Video. Just think.

About Me

Hi! I'm Bri Williams and I run People Patterns, a consultancy specialising in buyer behaviour. I deliver benefits to you by tweaking the interactions you have with your buyers through the application of behavioural science. A marketer and consumer behaviouralist, I've worked across industries for over 15 years, am a specialist contributor to Smartcompany.com.au, facilitator, speaker and author. Contact me at bri@peoplepatterns.com.au to find out how to get your buyers to buy more.

Services available from People Patterns

People Patterns is about businesses getting their buyers to buy more through the application of proven techniques from behavioural sciences such as behavioural economics. By knowing the patterns, you can take the guess work out. Thin of it like "Magician's Secrets finally revealed", but for buyer behaviour!

Contact me via bri@peoplepatterns.com.au or 0408 392 173 to find out about what a difference this new perspective can bring. An obligation free chat could be the best thing you do for your business this year!