Category: technology

You love the app idea, and want your app to succeed so the app can turn into a massive hit for your business, but how can this happen when an app similar to your app concept already exists in the app store?

Ouch…that’s too much to give me pain, you mean to say, an app similar to my app already exists, then, of course, there is no light which can save my app from being doomed and there is no way that it can even get noticed by the potential users.

Uff, now what would happen, I have spent my time and energy invested in this app concept to bring into reality, and now it is nothing but a futile app concept.

I think I need to abandon my app dream in between and need to start from the scratch…

Hey, Relax !!!

You are over-thinking, though your concern is logical and cannot be ignored, but there are ways, which can help your existing app concept to make a sizzling app.

The sad part of the mobile app development suggests, that most of the great app concepts are already been worked upon and leaving much room for your creativity to take a turn now and you can create something BIGGG and BETTER out of the existing concept too, so don’t lose your heart and just stick around to my blog piece today to carve the better solution for your app concept…

Integrate Relevant Keywords

Yes, research is the key which suits the need of the hour best, but how is it done even?

Well, if this question has bugged you and you couldn’t find an optimal solution for your app concept, then you need to follow some steps by identifying the relevant keywords, which can be a part of the app, and help the users to find your app.

Don’t take the keywords to be any random marketing strategy, but it is one of the most vital elements when users look for an app, it can be in the form of the best game for boys, top-selling mobile app and many other keywords pertaining to your app genre.

Check Your Competitors’ Work

Your competitors are always your guide. Don’t take me wrong, you don’t have to sit and talk with your competitors for their divine guidance, but you only need to download their apps and check closely what the features are and what are the loopholes in the app.

By conducting this detective job, you allow a smooth passage for your mobile app to run effortlessly, and experience, not a single glitch which your competitor’s app already has.

And make sure your app does not repeat either of the technical or user experience glitch already performed in your competitors’ mobile app.

Give A Different Outlook To Your App

Your app concept is great and you don’t need to get it changed, but refine it a little bit.

An app concept has to be refined?

Yes, it needs to be refined, in a way that it would give your users a more filtered search approach. For instance, if your app concept was about online food delivery app, then give a twist to the app concept by making it ordering food online at the WEE hours and as well as the normal hours.

By adding this, you give your users a new approach and a refreshing outlook to consider your app and give your app the utmost preference compared to other existing mobile apps in the app market.

Run Conceptual Testing For Your App Concept

Once every relevant step mentioned above is taken into consideration, then the very next step you need to plan is running a conceptual testing for your app concept.

The conceptual testing would help you to decide the considerable market for your app.

There are different methods to perform this sort of testing and find out the real competition your app is going to face and what the targeted users, in reality, do think about your app.

Don’t Pick A Random Company

This is the utmost high-priority point you need to think of. A right mobile app development company can help you build the app in a constructive way, else your app can never go successfully.

A right mobile app development company in UAE has every possible essence to give you the relevant set of advice and suggestions to proceed with, so your mobile app can turn into successful venture.

On the other hand a wrong or inexperienced mobile app development company, would not conduct any sort of research from their end to enhance the usability of the mobile app, and in the end you would have a mobile app, which can only suffice the requirement of app but would not serve any purpose of resolving the need for your business.

Your mobile app is a perfect piece when it lands in your hand, but before it goes through a rigorous development process, which combines a series of codes, designing elements and technologies as a part of your app development process.

As an app development company your utmost aim remains to help the client to boost the business revenue further through the mobile app, but in this run, there are certain mistakes which as a mobile app development company you need to avoid, in order to gain the impeccable mobile app.

You would be surprised to know that not every mobile app becomes a success, after its launch and the app developers remain clueless that what went wrong with my app…it is disturbing and painful as well, when you notice your app, which has a number of efforts, time and money invested on it, gets rejected by the users.

Do you know why does it happen?

Well, the reason behind this rejection depends on some of the mistakes which are practiced during the app development process, such as:

Not Considering Users’ Demands

When you develop an app, the very and the only thing you need to consider is giving an ear to your users’ demands. You need to research and analyze what exactly your users want from your app and what are the problems they are facing, and in return, you need to design and modulate your app into that way, so your users can access a much needed mobile app for their usage.

Giving A Desktop-Like Experience

Your app needs to be a mobile app, not a replica of your website. If your users are not going to find any difference between your app and website, then try to think, that why would they even bother to use your mobile app.

Ignoring App Testing

No one would like to access a mobile app, which is nothing but full of crashes, bugs and slow performance. Remember even if your mobile app as the best of the app concept and the app features, yet you need to test it at every step because your users want a clean and seamless user experience while accessing your mobile app.

These are some of the essentials, which if considered, can help a mobile app development company to develop a mobile app of higher usability and maximum downloads in number.

Thus practice these strategies and help your mobile app to climb the success ladder….

The most common fear which prevails and controls the mind of every app developer once the app is developed is the acceptance by the users. A mobile app is the result of months of mobile app developer’s passion and creativity, which they combine together to get a unique piece, but users are the real judge, who give a clean and fair chit to the mobile app.

If your mobile app has a good concept and it is fitting the user’s requirement then success rolls down on your path, but before reaching to that part, you have to cross, certain more stages as well that is app publishing and submission on the respective stores.

Nothing can be more delightful for a mobile app developer, when the mobile app gets approve officially on the app store. But the most critical stage after the app approval is providing the required exposure to your mobile app in the app store. The best way to accomplish is by submitting your app for review.

So if you are willing to get the impressive reviews for your mobile app, then I insist you read ahead…

Don’t Skip Any Information

An app is reviewed by the supply reviewers only when it contains the all the required information like app name, description, feature, company name, contact information and every link from the app store. These aspects help your mobile app to be found easily online and your app can get the instant attention from the reviewers.

Don’t Skip Description

Your mobile app serves many purposes, and how does it help the users it needs to be specified in the most engaging manner in your app description. Your app description is a great marketing tactic, which lets the targeted users to get attracted to the mobile app. Ensure to include the category of the app and it needs to be succinct while explaining that why your mobile app is different and unique. Don’t overuse the keywords in the description, it only destroys the game further and try to include every possible information about your app’s functionality and features in the app description.

Don’t Skip Promotion Code

It works as the cherry on the cake, wherein you offer the promotion code to the publishers, so they check and review your mobile app without a fail.

Don’t Skip App Video

A mobile app consists of many functionalities and features, which cannot be mentioned at once in the app description, so an app video is the best way to serve this purpose. Through an app video, you let the reviewers grab a clear understanding of your mobile app, but you need to be very smart to pick the right screens showing the UI, graphics, and functionality of your mobile app.

You have to ensure that video must not be longer than 10 seconds, but have the best practices used to showcase the app features. This would help the reviewers to check the look of your app, before downloading it.

DON’T RUSH

This is one of the most significant aspects that you need to take care of smartly and that’s the reason I chose to address it towards the end. When you decide to put your app for review, then you have to ensure that the process involved in it is not undertaken without a clear understanding of the objective. You don’t have to rush to make any random step because a rushy business in this field, would only give you negative reviews. You need to take a closer look at your mobile app and must understand that which feature can help you gain attention.

Present the mobile app in the most polished and refined way to your reviews, which would win their hearts. The number of reviews you receive, help you attain a remarkable place in the app market.

Indeed the role of a top mobile app development company is the most vital, since it helps your app concept to meet the reality platform, so you need to pick a right mobile application development companies for your app concept, which has the required exposure and the expertise in developing the mobile apps for the leading brands to startups.

Your mobile app development company must offer a strategic plan to showcase your app idea, business goal, and revenue in the most informative and engaging way.

So keep reading my blogs and keep yourself tech-updated and as always…..CIAOJJJ

Mobile apps are here to serve different purposes and it really works in the favor of different domains and genres to translate our needs through mobile app. Mobile apps serve the requirements of different sizes of businesses and perfectly submerged with our needs. It is quite good to see that mobile apps are serving a big spectrum of business domains and users from different sectors are gaining the benefits out of it. In this wide spectrum of mobile apps, we have got one sizzling mobile app that is Event App, which is the most popular mobile app in today’s scenario, and people from all sizes of businesses are reaping benefits from event mobile app.

There is a big chaos of businesses across the globe, and just to get your business acknowledged we all require a systematic approach which would help us to get our business get spread, it is not always possible with the offline marketing methods to get the businesses get the regular revenue growth, but this is at large possible with a platform which can only bring the result. There are many industry verticals which can get the help from the event mobile app to enhance their marketing efforts, like:

Local festivals – every city has the specified number of local arts festivals like food, music, literature, art, fashion, and film.

Conferences – These events are of industry based and can occur at any time of the year.

Trade associations – These types of events are done to for the members of particular trade associations to gain knowledge and network.

Individual brands – These events can be organized by theater groups, dance companies or orchestras.

On the other hand, there are many benefits as well, which complement the event mobile apps further, just read ahead…

Create The Buzz

If you would see the crux of the events, then it majorly depends on the buzz, and this buzz can only be created with an app for your event. Before your event starts you can create a stir about your event and the excitement amongst the users would force them to share it further on their network and as a consequence, your event would gain the popularity and the desired list of users.

Create Travel Plan

Most of the users, prefer not to attend any event, due to the lack of information about the place and the expenses they may require to incur on their pocket, when they would attend the event, but an event mobile app solves this purpose as well, and help the attendees to encourage them further to plan their travel plans with the planned accommodations booking and any other travel plan in the vicinity of the venue.

Create A Personalized Experience

When it is an event of music, art, and culture, which goes on for more than a day long duration, every attendee prefers to personalize their experience and pick and choose what they do and see in the event. This is highly possible with an event app, which allows the attendees to choose and save their favorites & research the opportunities offered at the event.

Create A Bond With The Attendees

An event mobile app also, lets a strong bond to be created with the attendees and the event organizers, wherein the organizers can keep the attended updated with any upcoming event and which helps in customer retention and up-selling their services to the potential crowd.

There are a more number of benefits associated with the event mobile app development company in India, and it really helps the events to reach to its potential and targeted attendees, so the event can be successful. If you are also looking for an event mobile app, for your upcoming event, then you must get in touch with the Techugo team, which has an experienced team of app designers and app developers, to give a successful platform to your event. At Techugo, we have developed some of the most successful mobile apps for some of the top brands and startups across the globe. To know further about Techugo, you can get in touch with the Techugo team to discuss further your concept to bring into reality. The discussion would help you to gain a better insight of your app requirement.

Mobile apps are not the fad anymore, but have turned into a necessity for us, which help us to get the day-to-day information with just one tap on our mobile phones. When you decide to finally opt for a mobile app for your business, then there are certain important facts which are needed to be considered before developing your mobile app. I know it is a bit confusing and scary too, when you first decide to give a shot to a mobile app, since the chaos of mobile app development companies in the app development field makes it tougher and confusing for you to pick up the mobile app development process, but hold on, we understand that there are certain key points you need to consider before developing a mobile app, so we have brought some of the most important mobile app development facts to be considered…Let’s learn more

Multiple Platforms At Once

It is really a good aspect that you have planned to take up a mobile app for your business and looking for the ways to extend your business with a mobile app, but in this race you don’t need to pick every mobile platform in the very first go and the reason is very valid, since it is more expensive on your part to pay the multiple platforms’ cost and second you need to understand your users’ behavior and user’s traffic on the mobile app, accordingly you can improve the features and the functionalities in the mobile apps’ second version.

Don’t Play The Blind Game

Every industry has a different user base, and they have their own demands as well, many business owners, blindly follow the mobile app developer’s advice, and don’t pay attention to their business and its users’ requirements. You need to be highly attentive and must pay attention to what your users want, if your mobile app is failing to serve the purpose of user’s requirement, believe me, no matter how much you spent on a mobile app, or how good your mobile app is, but your users would never prefer to use it to serve their requirements.

Your App’s Look Matters

Your app works as an interaction bridge between you and your users, so it needs to serve the purpose and also at the same time, it should be aesthetically appealing, so your users can enjoy the mobile app, with the great user experience. You need to invest some time with your app developers and need to have a seamless user experience for your targeted user base.

Only Thinking about the cost

It is good that you think of the app development cost, which is quite obvious and practical from your business point of view, but you should not be highly rigid with app development cost, since many app developers are there, who are ready to offer a mobile app development at the low-cost, but their expertise and the technical exposure are very limited, which puts the future of your mobile app in danger, by failing to address any grave technical issue of the mobile app development, and as a consequence, you are left with one option to go to another experienced app developer to complete the app project. This would cost you more than you have planned for…so pick a mobile app development company which has the required expertise and the technical exposure to handling your app effortlessly.

Marketing Leads To Success

App marketing is one of the most prominent parts of the app success, and you cannot deny it at any cost. A mobile app is a dream project which is developed to boost your business revenue more in numbers, and it can only reach its targeted audience through the app marketing. Many app developers tend to think that app marketing can be initiated only once the app is developed, but they don’t know that a mobile app needs to be promoted from the very initial stage, which is called pre-launch app marketing, this can easily be done with app teasers, blogs, articles, which would be posted on various social media channels so the app would receive its deserving recognition by the time it gets launched.

These mobile app development tips you must consider thoughtfully before developing your mobile app, the another fact is the right choice of mobile app development company in Dubai, for which I would like to narrow down your research to one name Techugo, it is a top mobile app development company in the USAand it has delivered the some of the most successful mobile apps to some of the top brands and startups across the globe. If you want to know more about Techugo, you can get in touch with the Techugo team at:

As an entrepreneur you always plan and dream to achieve big in your life and want your business to attain the global expansion in no time. But some of you mistake it that with a unique business concept, it is easier to mark a presence on the global front and your concept would speak for itself, you are right, but what you must not miss, that this is the era of technology, where every single business is linked with another through mobile app platform. So a mobile app platform would open the door of new business opportunities for your by expanding your business to a global platform.

Many startups have a feel that mobile apps are only dedicated to established brands, but actually, this is a mere myth, which needs to be broken since mobile apps can serve the need of any business regardless of their size or industry. A mobile app is a platform which lets the potential users reach your business in no time and access the services and make purchases at any point of time, with no barrier of time and region zone. So if you have got a startup and planning to expand your business presence, then you must opt for a mobile app, developed by a top mobile app development company in UAE, like Techugo, which has catered the app development services to many brands and startups to get their deserving niche in their particular business domain. At Techugo we have a brood of tech specialists who are there to serve you with the best possible app development solution for your business requirements.

It is a worldwide fact, that mobile apps are the instant answer to many of our daily requirements, since the app platform is the best way to address those needs without a fail. Mobile apps are everywhere, and their presence can be felt easily on our regular active status on our mobile screens, but not every app has a strong and loyal customer base, do you wonder why?… Yes, you are right, because users do not get what they supposed to get from a mobile app, and as a result dump the mobile apps through uninstalls. It is way too disheartening for a mobile app developerand business owners to know that their beloved mobile app, has received uninstall from a bigger chunk of users.

The reasons for quitting the mobile app in between can be in abundance, but to retain your customers effectively is the biggest challenge faced by any business. To understand that what are the best ways to keep your users loyal to your services, read this ahead and get accomplish the customer loyalty program with your mobile apps….

Why Customer Loyalty Matters

Ummm!!! Quite interesting to ask such question, or maybe very foolish to ask such question, but yet I would love to satiate some of the hungry brains out there and would answer this question. When you build a mobile app for your business, you can draw a good attention, if the mobile app offers what users want, but users can never remain stick to your mobile app, if your mobile app does not offer anything new or upgrade its features, there you may lose a potential customer base in a jiffy. Remember customer loyalty drives the loyal customers buy products and services again and again from a same brand or store. Now the question arises how to maintain the customer loyalty, so below are some major ways to boost your customer loyalty with mobile apps…take a look

Incentives Always Work

It sounds a little weird but actually, little-gift-wrapped incentives always work in your favor, integrate some monetization efforts in your customer retention program and let there be a healthy flow of the customer retention chain. You can offer rewards or in-app incentives to increase customer retention ad it really works in the favor of your aim.

Deliver What You Promise

It is the next but the most crucial part to sustain your customer base, DELIVER WHAT YOU PROMISE, many mobile apps promise to deliver certain things on upgrading the mobile app, but eventually, turn out to be something else, when it comes to the final delivery, this really irks your customers to the extent that they can give a ditch to your mobile app instantly, so DO NOT play with your customers, only promise that which is in your authority, even if it is not much, but it will create a strong loyal customer base around your mobile app.

Let There Be A Communication Bridge

The most I hate in the service, when my grievances are not addressed promptly and I have to reach 5 different angles to reach the real place to solve my query, I think just like me, many are out there, who feel dejected, isolated and cheated when no one hears the cry, and unfortunately this is the most common practice integrated by every mobile app developer, thinking that replying to your user’s query is a time –waste or does not hold much priority, but hey you are absolutely wrong, because the words of acknowledgment given to your user’s problems, act as a healer, and you build a trust wall around you and your users which help them to stick to your services, even if there had been some flaws. So LISTEN to your users and give voice to their concerns.

Don’t Be Rigid

I personally prefer a mobile app, which I can customize as per my taste, so it can clearly depict my mood and personality through the mobile app, but sadly not many mobile apps offer this feature to users, where they can customize the mobile apps to get a personalized effect, which gives a robotic experience to users, and they feel their interaction is one way, not two ways, so give your users this liberty so they are able to utilize the mobile app in a customized way, which they prefer.

A mobile app can be a blessing for your business if it is able to retain the right set of customers for your domain for a longer time. So practice above-mentioned strategies in your mobile app development process religiously so you would not lag behind in the successful app development for your business requirements. Not every mobile app development company is capable of integrating these strategies effectively in their app development process, but Techugo has gained popularity as mobile app development company, since we do not just develop successful mobile apps, but our mobile apps help end-users to be retained and remained glued to the mobile apps for the longer time.

The need for mobile apps for businesses is much more than maintaining an online presence. It is a source to generate massive revenues, expanding the customer base, generating new business prospects, reinforcing brand image, etc. Everybody has something to offer and thus, in such a dog-fight, it is extremely necessary for businesses to lure customers in different ways to ensure their retention and loyalty towards their service and brand. When the user is concerned, it is not the technicality of the app that counts. It is the features and the interface of the app that makes the difference to the user, which decides its fate and in turn the fate of the company. Thus, it is important that user engagement should be given top most priority and with this mindset, the UI/UX of the app should be designed so that the user never feels the need to opt for another app. Let’s delve into the basics of UI/UX of mobile apps and how it helps in customer retention.

What is UI? : A User Interface (UI) is the space where a human and a machine interacts with each other. The medium of interaction depends on the environment that constitutes the individual and the machine. When mobile phones and humans interact with each other, the interaction takes place through a Graphical User Interface (GUI). The GUI is not restricted only to the tabs and navigation menu in an app. In fact, the entire functioning of the app depends upon it.

What is UX? : A User Experience (UX), as the name suggests, is the experience a user has while using the app. Their emotions and behavior when using the app account for this. It comprises of pragmatic, worthy, meaningful facets of human – mobile app interaction. A flawless UX guarantees the return and loyalty of a consumer. Developing UX of an app involves a lot of research, analysis of user behavior, a rock solid planning and many other things.

Now that we have a brief idea about what a UI/UX is, let’s discuss some of its vital components below.

Usual Suspects: The most basic requirements to make an app appealing, is the use of understandable or at least familiar symbols, icons, tabs, etc. This makes the user feel at home and familiar with functionalities of those elements. The colour schemes and themes for the app should not repel the user. For instance, a smooth and bright colour scheme makes the user happy. Also, whilst these things are paid attention to, users should also be given the freedom to customize the look of the app according to their will and mood. This makes the user feel special.

Keep The Confusions At Bay: While creating an app, the prime focus should be on the simplicity of the design. An app’s UI should be self-explanatory and just in case your app is overloaded with features, make sure to include a small app tour in the beginning. This makes users familiar with your app and enables them to use its functions and features with ease.

Lags & Jitters Are For Losers: The last thing an app’s UI should do is to bog down the speed of the user’s device. A user would opt for anything but, an app that slows down or freezes his device. To ensure a faster UI, the app should shed excess load. The smaller the size of the app, the faster it is. It should also be duly noted that the app should be swift when working online. An app that takes time load even when the device has access to a fast internet connection, has some defects and needs to be checked and corrected on a priority basis.

Consistency:An app should maintain its consistency when the user navigates from one page to another. The layout should almost replicate itself so that a user doesn’t encounter a major change. It makes the user familiar with new pages of the app and helps him in efficiently navigating through the app and the new functions that he comes across.

Conclusion: UI is what a user first comes across, and his return and loyalty to your app and brand depends entirely upon his experience and interaction with the app. It is important for businesses to preserve and expand their customer base and although, technical aspects are important, the UI/UX of the app can’t be ignored as that is the driving force for customer retention.

About Techugo: We’re a mobile app development companyand we develop mobile apps for businesses customized to their needs. We realize that UI/UX forms an essential component of the mobile app development process and hence, our development process especially focuses on the look and feel of the app apart from the technical specification to provide users with an overall satisfying experience.

Every app needs to go through an app reviewing process, but it can turn into a disaster, if not followed by certain guidelines. With this infographicTechugo- a top mobile app development company lets you learn the effective guidelines to submit an app successfully

Mobility and mobile devices have changed consumer behavior and industry norms. “Research firm Forester predict[ed] by the end of 2016, fully 46% of the global population will utilize smartphones. Users currently spend 58% of their digital time in mobile applications.”

As the rise of mobile application continues, it’s important to avoid common app development mistakes. Here’s a look at the most common mistakes appreneurs and mobile application development company make when they launch a new application.

1.Mistake:Creating a mobile experience similar to a desktop UX

Many mobile app developers make the mistake of creating mobile apps that are too similar to desktop apps. They simply look like smaller versions of the desktop platform. And they offer the same functionality, but fit on a smaller screen. Keep in mind, a mobile app is a different platform and should be treated as such. Mobile users require a different experience.

2. Mistake:Building a mobile website instead of a mobile app

With 2.2 million apps in the Apple App Store and 2.8 million apps on Google Play, the standard has become extremely high. And “[a]pps are actual applications that are downloaded and installed on your mobile device, rather than being rendered within a browser.”

Both apps and mobile websites are accessed on handheld devices. However, “[w]hen it comes to deciding whether to build a native app or a mobile website, the most appropriate choice really depends on your end goals.” For example, “for interactive games (think Angry Birds) an app is almost always going to be your best choice, at least for the foreseeable future.” It’s a mistake to think that a mobile website is the best choice for all businesses.

3. Mistake: Overlooking mobile app marketing

One of the worst mistakes you can make is to build a useful mobile app, and fail to market it. How do you expect to reach your audience without a marketing strategy? People may download your app based on word of mouth, but nothing works better than a smart app marketing strategy in uae.

“A mobile app marketing strategy can complement a brand’s offline experience (in-store special offers, for example), drive e-commerce, or simply help connect a brand with its loyal customers.”

4. Mistake: Ignoring user engagement

The real power of mobile application come from their personal nature. When users install an apps, they carry their device around all day. In fact, apps “are now an integral part of our daily micro-moments, with people spending an average of 30 hours per month in them, according to Nielsen1. Apps play a key role in those I-want-to-know, I-want-to-go, I-want-to-do, I-want-to-buy moments.”

It is the perfect opportunity to engage users in a personal way. Localytics describes highly engaged users as those that have 10+ sessions per month.

5. Mistake: Anticipating high mobile app retention rates

As Think With Google explains, “People download apps every day, but the truth is that many of them are abandoned or never even used.” The mobile app ecosystem suffers from poor retention. According to Loyalists, “[a]cross all industries, 80% of all app users churn within 90 days.” You can improve retention through, in-app messaging, push notifications, individualization, remarking and more.

If you want to build a mobile app for your business, first understand customer needs and study the metrics that contribute to overall app success. Once launched, study app analytics to improve over time.

About : We’re a top mobile app development company in uae, helps businesses get their customized mobile apps built to get connected to their target audience while efficiently expanding their business and taking it to the next level.