Manchester United

The Red DevilsSoccer is one of the most famous and most viewed sports around the world. Every country has its league, and every league consists of a certain number of competing teams. Modern soccer, or soccer as we now know it, started in England; the home of the Barclays Premier League. The Barclays Premier League is known to be one of the most exhilarating, competitive and unpredictable leagues in the world. Many strong teams compete in the Barclays Premier League and it is always hard to expect who the winner will be, but for the past few years, out of all the teams competing in the Premier League, one team stood out and proved that it is truly the best English team in this period of time, and that team is Manchester United.

Manchester United F.C. was founded in 1878 as Newton Heath LYR F.C. and the name was changed to Manchester United F.C. in 1902. Manchester United F.C.’s home ground is Old Trafford, which is located in the city of Manchester. The team’s nickname is The Red Devils; the nickname was given to them because of the picture of a red devil that appears on the team’s badge. Manchester United only missed one season in the Barclays Premier League when they got relegated after losing to their current rivals; Manchester City. The team’s history consists of great managers, football legends and many titles; both domestic and regional.

Manchester United is a club that is famous for it’s huge fan base. Manchester United supporters are spread all around the world and not just England or Europe. Manchester United’s fans, or the red army as some people might call them are known to be very loyal to the team. Unlike Barcelona and Real Madrid’s fans, Manchester United fans stick with the team no matter what and they never criticize a player for not performing well in a certain match. Most of the people who support Barcelona and Real Madrid support them either because of a certain player in their squad (Lionel Messi or Cristiano Ronaldo) or because they win a lot of matches. Not many Barcelona and Real Madrid fans know about the history of the teams, its achievements or the legends that came out of it. And unlike Arsenal fans, Manchester United’s fans owe nothing but respect to the great players who end up leaving the team. For example, when Real Madrid played Manchester United a few weeks ago in Old Trafford, the fans were chanting “Get a plane, bring Ronaldo back from Spain!”. And when Ronaldo scored a goal against the team that made him what he is today (Manchester United), United’s fans cheered for him. However, when Robin Van Persie, one of the best strikers in this period of time, left Arsenal and joined Manchester United, Arsenal’s fan base went crazy. Arsenal fans were burning their “RVP” t-shirts and criticizing him for leaving them.

Over the years Manchester United had many different managers, but the manager who stands out the most is Sir Alex Ferguson who’s been managing the team since 1986. Every Manchester United player and every member of Manchester United’s huge fan base has nothing but respect to that man as he made so many contributions to the team. Sir Alex Ferguson isn’t only liked by Manchester United’s fans, but almost every person who watches soccer, regardless of what team he/she supports, admits that he is one of the best managers in the world and that the contributions he made to Manchester United are unmatchable.

Unless you support one of its rival teams, you simply can’t deny that Manchester United has been the best English team in the past two decades as they have won 19 Premier League titles that is more Premier League titles than any other English team has ever won (Liverpool comes in second place with 18 titles) and they’re on their way to win their 20th title with no sign of any competition from any of their rivals. For the past few decades, Manchester United have been dominating the Barclays Premier League. Even though they don’t win the title every season, Manchester United...

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...What in detail are the core competencies of ManchesterUnited football club?
We can say that Manchester‘s « core » core competencies are first of all, their capability to play good football associated with their capability to manage successfully their brand name (“Branding”).
Play good football
Any football team that pretends to be one of the best in the world has to play good football and have good players in order to be attractive and credible to its public. One of Manchester United’s strength is that they own the best players in the world. One of ManchesterUnited strategy is to buy the best players.
Branding
ManchesterUnited has created a strong brand name associated with performance and rich tradition. It is really easy to recognize the club thanks to its colours (red and white) and its logo. Thus, the team can use its brand name in order to sell one core product “football” through several products (jerseys, credit cards and so on).
Moreover, there is also one more competency which is not a “core” core competency that cannot be disregarded:
Merchandising
Apart from being a good soccer team, Manchester is also a powerful commercial organization that differentiates themselves from other famous football clubs and provides them a competitive advantage. For instance, if we compare ManchesterUnited to the...

...Today ManchesterUnited is the most powerful football club in the world. They have been successful and
renown mainly for their sporting success in the UK and in Europe where some of the best players went
through such as George Best, Bobby Charlton, Eric Cantona, David Beckham and more recently Cristiano
Ronaldo and Wayne Rooney.
ManchesterUnited is more than a simple football club, it’s a brand and they have been very successful in
marketing. In less than 20 years they went from local to global and have more than 650 million fans through
the world. They tried to deversify their activity during the years and the brand is also present in the business
industry.
STRATEGY
Mission Statement.
ManchesterUnited wants to be the best football club on and off the pitch.
Strategy
a. Expand their portofolio of global and regional sponsors.
b. Develop the retail, merchandising, apparel and product licensing business.
c. Exploit new media and mobile opportunities.
d. Enhance the reach and distribution of the broadcasting rights.
e. Diversify revenue and improve margins
MANAGEMENT ORGANIZATION STRUCTURE
- CEO : Michael Bolimbroke
- Vice President of the Executive : Ed Woodward
- Group Managing Director : Richard Arnold
a. Director of Finance and IT : Steve Deaville
b. Director of Venue : Karl Evans
c. Director of Legal and Business Affair : Patrick Steward
d. Director of...

...ManchesterUnited Football Club is an English professional football club, based in Old Trafford, Greater Manchester, that plays in the Premier League. Founded as Newton Heath LYR Football Club in 1878, the club changed its name to ManchesterUnited in 1902 and moved to Old Trafford in 1910.
ManchesterUnited have won many trophies in English football, including a record 20 League titles, a record 11 FA Cups,[3] four League Cups and a record 20 FA Community Shields. The club has also won three European Cups, one UEFA Cup Winners' Cup, one UEFA Super Cup, one Intercontinental Cup and one FIFA Club World Cup. In 1998–99, the club won a continental treble of the Premier League, the FA Cup and the UEFA Champions League, an unprecedented feat for an English club.
The 1958 Munich air disaster claimed the lives of eight players. In 1968, under the management of Matt Busby, ManchesterUnited was the first English football club to win the European Cup. Alex Ferguson won 28 major honours, and 38 in total, from November 1986 to May 2013,[4][5] when he announced his retirement after 26 years at the club.[6] Fellow Scot David Moyes was appointed as his replacement on 9 May 2013.[7]
ManchesterUnited is the third-richest football club in the world for 2011–12 in terms of revenue, with an annual revenue of €395.9 million, and...

...ManchesterUnited Football Club is an English professional football club, based in Old Trafford, Greater Manchester, that plays in the Premier League. Founded as Newton Heath LYR Football Club in 1878, the club changed its name to ManchesterUnited in 1902 and moved to Old Trafford in 1910.
ManchesterUnited have won many trophies in English football, including a record 20 League titles, a record 11 FA Cups,[3] four League Cups and a record 20 FA Community Shields. The club has also won three European Cups, one UEFA Cup Winners' Cup, one UEFA Super Cup, one Intercontinental Cup and one FIFA Club World Cup. In 1998–99, the club won a continental treble of the Premier League, the FA Cup and the UEFA Champions League, an unprecedented feat for an English club.
The 1958 Munich air disaster claimed the lives of eight players. In 1968, under the management of Matt Busby, ManchesterUnited was the first English football club to win the European Cup. Alex Ferguson won 28 major honours, and 38 in total, from November 1986 to May 2013,[4][5] when he announced his retirement after 26 years at the club.[6] Fellow Scot David Moyes was appointed as his replacement on 9 May 2013.[7]
ManchesterUnited is the third-richest football club in the world for 2011–12 in terms of revenue, with an annual revenue of €395.9 million, and the...

...﻿What’s wrong with ManchesterUnitedManchesterUnited were dubbed as the biggest club in the world under Sir Alex Ferguson, but with his departure in 2013, things have changed. Fergie asked Man U fans to stand by their new man but fans hopes went down the pan when his master plan was called Marouane. Next year we’re set for a dutch invasion, with De Boar and Van Gaal on their way, will ManchesterUnited have the final say? It doesn’t look so, the team has struggled under both managers and here is what I recommend to rise ManchesterUnited back up again.
TEAM SPIRIT
One of the things I’ve noticed in Manchester United’s games against Swansea and Sunderland is the lack of team spirit. In fact, Fergie made them believe that anything is possible in football. With that belief, we’ve seen United score incredible goals in the 90th minute and make incredible comebacks. Today, I don’t see commitment from the players, except the captain, Wayne who still has a lot in his tank for both his club and national team. A figure like his is an exquisite example of a captain, someone who plays from the 1st to last minute, someone who inspires the team. Unfortunately, he doesn’t have what it takes to rise his team, on Fergie does.
Van Gaal must stabilize ManchesterUnited and stop all the drama on them. Just like...

...﻿ManchesterUnitedManchesterUnited is one of the most successful football teams in history, having won nineteen Premier League titles, which is more than any other team ever. They have also won the Champions League three times and they have one of the biggest stadiums in the world, which can hold up to 78,000 people. They have a sponsorship with Nike and Aon and are now owned by the Glazer family. They have a fierce rivalry with Manchester City.
ManchesterUnited Football club formed in 1878 and was originally called Newton Heath but changed their name in 1902. From 1900-1910 they played at a 50,000 capacity stadium at Bank Street but then President Davies decided that they needed a bigger stadium with almost double the capacity. They chose a site near Trafford Park industrial estate and the architect was Archibald Leitch. It was finished in 1910 and was named Old Trafford. Their first match in it was against Liverpool which they lost 4-3. At that point the stadium’s capacity was over 80,000 but they made a few changes and narrowed it down to about 78,000. The most attended match was in 1949 which was 76, 962 which was an FA Cup semi-final match between Wolves and Grimsby Town.
The original Man Utd strip was green and yellow but they have had a red strip since 1902. It was changed when the glazers took over; they preferred the colour red so they changed...