OTC Marketers of the Moment: Profiles of market-leading OTC companies

Published 27/05/2014

Author: Nicholas Hall Reports

UPDATED with year-end 2013 sales

This report examines in detail some of the biggest and most promising players in the OTC market today. In-depth profiles feature facts, data and analysis, giving readers a full picture of where the companies stand and where they are headed. It includes analysis of the future impact of the GSK-Novartis j-v and Bayer's acquisition of Merck Consumer Care.

The profiles explore strengths and weaknesses, analyse growth and dissect past strategy and future directions. Performance in each major OTC category is assessed, including profiles of flagship brands, as well as a regional breakdown. Also covered are launch activity, A+P successes, switch pipelines and plans for geographic expansion, including details of planned acquisitions or increased investment in particular markets.

A brief description of each company profile is listed below. Alternatively, a full table of contents as well as sample pages are available to download here.