What you can do is create a script that redirects people towards the survey. Depending on your needs you can either do it with php (should you need to pass on variables, etc. - but probably not the case here, because there will be just one URL in the newspaper I guess) or via .htaccess file, where you redirect the short URL towards the real survey URL. But this needs to be done outside Limesurvey.

The problem with short urls is that they are quiet impossible to remember...and if the newspaper is not yours or lost ...
Maybe better to look for a memo-technic friendly domain name... redirecting directly from its homepage to your survey... (if you already have a domain you can look for the same with another extension: .info, .net etc.)