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Posts tagged: book

To promote your seminar other people must know about it. Making them aware of its existence can cost you more that all of your other costs combined. So success with self-promoted seminars is directly related to how you inform potential participants, its cost, and the sign-ups resulting from that information. Some things help before you […]

I enjoy and learn a lot from Bob Bly’s frequent missives. (See www.bly.com). We sort of walk and work the same side of the street regarding professional writing and publishing, and we both agree on the importance of strategizing first, then following up with processes that work. So the other day when Bob offered five […]

It’s doable but very hard. It takes a combination of good things, some not much in your control. A starting definition is required: what is a “big seller”? Almost everybody will agree that if your book has “many, many thousands of sales; royalties in six-plus figures; a book-based movie, and spin-offs of book fame like […]

This was a gnarly problem earlier. Whether it was you alone closing your books at the end of the month or you had to calculate royalties for all of the authors in your publishing crew, it was a brainbuster to figure out where or how the Amazon outlets shared the good news. It’s better now. […]

I’ve been selling my e-books through Nook Press for four years and it’s a good way to get your book posted for sale at Barnes and Noble, which runs it. (Its platform was earlier known as Pubit!) It’s probably the easiest free ebook press site to use. (The others most used are Kindle and Smashwords.) […]

Who writes articles in 2015? At least 1,486,000 writers had a journal article published in 2010. Some were written by two or three authors. And that’s just journals. And that was five years ago. 2,000,000 blog posts will be written today. Today. Another 2,000,000 tomorrow, and so on… The difference is that articles must be […]

At 11” x 6,” the postcards are big enough to cover other books already on the potential buyer’s desk. But the real issue is, are the cards clever enough to lovingly pick the buyers’ pocket? Said another way, it will cost us about $6500 to get the sales missive done right and delivered on time. […]

Here’s how that works. Let’s say that you have written a book that is 240 body-copy pages long, excluding the front matter, table of contents, bio, and index. Let’s also say that before you wrote the book you created an outline. That outline included an intro/explanation chapter, four systems chapters (each including a different concept […]

MAGAZINES and NEWSPAPERS 1. Here is the two-item formula for selling nonfiction copy to magazines and newspapers: (a) You sell more than 75% of your freelance writing by writing only when you have better than a 50% chance of a sale, and (b) You have better than a 50% chance of a sale by […]

I’m a publisher with a stable of six gifted authors, so knowing how many books each of them have sold at any particular time is a pesky problem. Especially if they want to know their Smashwords sales, where we had to wade through a mind-boggling list to make even an approximate tally. Until now it […]