How to use Twitter for your business

Repost of Twitter’s Lindsay Logan (@wingersf), Small Business Team

Tuesday, June 3, 2014

There is some fantastic content here. Instead of “wasting time” recreating content, I know that time is of the essence to get valuable information out to those in need – YOU. From small business teams, non-profits and start-ups, we get it. Resources are key. AND you can’t pay guys like us for everything.

One of the best ways to learn about marketing on Twitter is through real examples from small and medium-sized businesses (SMBs). Recently, we spoke with a group of these companies about how they use Twitter as a business tool, the results they’ve seen, and their tips for success.

We partnered with research firm DB5 to survey 1100 SMB owners and employees in the U.S. Those surveyed work on their company’s digital marketing strategy, and are active Twitter users and advertisers. Visual.ly helped us create an infographic to detail the full survey results, which revealed that SMBs see Twitter as an effective marketing tool that enables them to accomplish their advertising goals.

Click on image for shareable version

Interestingly, two-thirds (66%) of respondents believe that they have not yet fully maximized their Twitter presence. As a result, we’ve created a number of educational tools to help SMBs best leverage Twitter:

Once you’ve mastered the fundamentals of Twitter, you can also use Twitter Ads to better connect with your target audience and amplify your organic strategy. Learn more about how Twitter Ads can help your business here.

About Jeremy Broekman

As an expert in marketing, branding, advertising, social media, graphic design and website development, Jeremy trains corporate, entertainment industry, real estate, start-up and nonprofit C-suite and V-suite executives. Jeremy leads summits and seminars that show professionals how to launch successful marketing campaigns and manage effective promotions. He coaches and consults teams and individuals in the areas of business development, brand strategy and social media. Jeremy is a Spartan racer, charismatic connector and master networker. His presentations are highly motivational and energizing, showing teams how to overcome obstacles and develop a shared vision. Jeremy draws on his experience at Universal Television and Xerox Corporation to train senior managers of Fortune 500 companies.