MARKETING HAPPENS. SUBSCRIBE & STAY INFORMED!

main

When he says so

March 27, 2018

Between training sessions and preparation for this year's World Cup in Russia, Zlatan Ibrahimović has been obviously involved in advertising. Lately, he has been starring in a TV spot for a Swedish betting house. But Zlatan wouldn't be Zlatan, if he didn't leave his own touch.

In a commercial for Bethard with Dragomir Mršić, his Swedish copatriot of Bosnian roots and one of the best football commentators in Sweden, we can see some Rambo-style action and muscle flexing. However, after »normal« version there is – wait for it – Zlatan’s Extended Version in Bosnian!

“Watch my very own version of the first TV commercial for Bethard. You might need someone who speaks Bosnian to help you with translations,” he tweeted.

MM is respectable Slovenian marketing publication and brand that realized that #marketing in Balkan needs a voice.
Every day we offer you up to date news, interviews and specialists opinions about marketing communications in Austria, Bosnia and Herzegovina, Croatia, Kosovo, Montenegro, Serbia and Slovenia.