Numi Tea

Numi Tea

Numi Tea

I designed simple icons for the back label to make them easy to get at a glance

Numi Tea

The seal has Numi's existing slogan, which is a nice uplifting message.

Numi Tea

Numi Tea

The 70g cans come together in a sample pack.

Numi Tea

Sample pack detail

Numi Tea

Numi Tea

This project was about redesigning the Numi tea brand and packaging. I designed the new logo as an abstraction of a teacup with NUMI in it. Presented here is the loose leaf tea line in its four categories: black, green, white, and herbal tea. Color was used to distinguish between the lines.