Friday, September 16, 2011

BRISK BODEGA: CELEBRATING THE EVOLUTION OF SHADY RECORDS 9.17.11

SEPTEMBER 17TH, 2011

Open to the public 11am - 5pm

159 BLEEKER STREET

NEW YORK, NY 10012

THE EVOLUTION OF SHADY RECORDS

The BRISK Bodega pilot program is set to come to life in New York City on September 17th, 2011, featuring a pop-up bodega experience/gallery, as well as a one-time only Shady Records live exhibit. Hosted at 159 Bleecker Street in Manhattan's West Village, the venue will be open to the public during the day from 11 AM to 5 PM, showcasing a never-before-seen collection of Shady Records' historic memorabilia, the physical set from the highly successful Brisk Super Bowl TV spot (featuring a "claymated" Eminem puppet), artwork from a Tristan Eaton-designed Yelawolf tour bus, as well as custom bodega-inspired art from New York artist ArtekNYC.

invite-only event featuring performances by

Yelawolf and Slaughterhouse,

In the evening, the BRISK Bodega will host a special,

as they prepare to release their debut Shady offerings on the label.

More details on the BRISK Bodega and how to gain access to the concert will be revealed via the BRISK Bodega Tumblr (www.briskbodega.com) and community manager Elliott Wilson of RapRadar.com. The BRISK Bodega experience celebrates the revival of two brands who've historically influenced pop culture. A unique experience at the intersection of brands and music culture, the BRISK Bodega connects Shady fans, the art community and hip-hop culture through an initiative of a new incantation.