Bank of America

Background

We worked with TPN Retail to provide various digital display spots for Bank of America retail branches across the country. All the content involves auto-updating information and animation.

KEY CONSIDERATIONS

Display screen size varies at different locations

Dynamic content should reflect the branch location

Animation and content should be optimized for speed and performance

All spots should accommodate the player system

Alert system to prevent displaying false information

DELIVERABLES

HTML/CSS Javascript

Default screen for any feed complication fall back

Social DCN

To connect Bank of America customers, a twitter feed spot shows the latest updates from users. The spot dynamically adjusts to the length of the tweet.

HELOC Rate Board

The rate boards display the current banking rates offered at Bank of America. The rates differ by state and must be updated and reviewed quickly to ensure the board is always presenting accurate numbers.

Holiday Hunger Donation Campaign

Twitter feeds dynamically populate the content in this spot. Content and functionality was updated every time the spot was used.

Traffic Info

Real time traffic information is provided showing location-specific updates. The background image changes based on the time of day.

Chicago Marathon Campaign

In supporting the Chicago Marathon, a countdown spot was created as well as a twitter feed display showing the latest 3 tweets.

Nike RED Campaign

Co-sponsoring with NIKE, Bank of America encourages donation toward the (RED) Campaign. This is a twitter feed spot displaying the latest related tweet, meanwhile in Times Square, the Bank of America Billboard features a video ad showing the current fundraising status.

Bank of America Times Square Sign

Tiger Party helped install the billboard sign in Times Square by providing specs and requirements. Additionally, Tiger Party installed the hardware, developed a service landing page, and provides monthly usage reports for a WiFi hotspot at the sign.