...Hallyu began roughly 12 years ago when the rest of Asia discovered Korean soap operas. One of the breakthrough dramas was a series 'Winter Sonata' starring Choi Ji-woo & Bae Young-Joon. After that, more Korean dramas saw their way to foreign shores and Korean films and music started to follow suit. Korean marketing people started to see a Korea-centric trend. They dubbed this flow "The Korean Wave" or Hallyu....

While
the KBS drama “Jeon Woochi” has stayed strong atop the Wednesday and
Thursday primetime ratings chart, the MBC series “Missing You” has
ended its 21-episode run.

Historical fantasy drama “Jeon Woochi”
topped the chart with an average rating of 15.2 percent during the week
of January 16 and 17, according to data polled by TNmS [Total National
Multimedia Statistics] Friday.

The 24-episode drama, starring
Cha Tae-hyun and After School member U-ie, comically portrays a rivalry
between two Taoist magicians.

Meanwhile, “Missing You” ranked at No. 2 for four weeks in a row with 12.1 percent of the total viewers during the same period.

The
melodrama has come to a happy ending where Jung-woo and Soo-yeon,
played by JYJ`s Park Yuchun and Yoon Eun-hye, have a wedding.

To fill up the hole in the Wednesday and Thursday primetime slot, MBC will broadcast “7th Grade Civil Servant” from January 23.

The
upcoming series, starring actor Joo Won, Choi Kang-hee and 2PM’s
Chansung, will depict young secret agents’ relationships and conflict
in the National Intelligence Service.

Sitting in the last
position this week was the SBS period-set drama “The Great Seer," which
earned the support of just 11.0 percent.

Nielsen Korea showed
same orders of the three dramas but slightly different figures from
those of TNmS’ during the third week of January.

While “Jeon
Woochi” dominated the chart with 13.9 percent, “Missing You” and “The
Great Seer” followed next with 11.1 and 9.8 percent, respectively.