ESPN

Information / Credits

<p>Brief: ESPN’s up-close camera coverage and commentary attracts the highest number of TV sports-viewers in Asia. Our brief was to create a Direct campaign that informed media-buyers of this.</p>
<p>Solution: We re-designed actual sports-balls to look like “HUMAN EYEBALLS”. A basketball, football and baseball. Each ball had a messsage on the back which read: “ESPN. You can’t get closer.” They were sent with a letter (detailing the up-close camera coverage and ratings) inside a box titled with the name of the ball.</p>
<p>Results: This DM [direct marketing] resulted in achieving extremely positive reactions from the targeted media community and the awareness for the key statistics showed a very positive increase. It facilitated in creating a very favorable environment for the subsequent sales process.</p>