Competitor Marketing AnalysisWe utilizes Competitor Marketing Analysis to help clients understand what successful online competitors have done to earn their position in the online marketplace and to develop the aggressive Internet marketing strategy necessary to compete successfully.

Goal SettingFrom Strategic Planning to Improved ROI, Lucid Element Multimedia uses Goal Setting to ask the right questions that begin the planning stages of the web design and web presence development processes.Functional PlanThe function plan stage combines the client's real world business experience with Lucid Element Multimedia's web site design and development expertise to create a set of guidelines based on a strategy to achieve the goals already established. The functional plan acts as a guide to establish priorities so that the finished web design has capabilities critical to achieving efficiencies and improving communication and productivity.

Keyword ResearchLucid Element performs keyword research for the products or services your company provides. This in-depth research helps us understand search patterns and statistics, and targets your web site to potential customers.

Web Site Visitor ConversionBy implementing conversion goal strategies, Lucid Element Multimedia works to achieve the longer visitor times and higher user satisfaction rates that convert visitors into customers. Ideally, visitors navigate the right pathways, find the proper goal pages, and reach the right conclusion about doing business with your company.

Architecture and NavigationVisitors who enter your business’s web site deserve instant gratification in the form of information when, where, and how they want it. Lucid Element knows how to craft intuitive navigation systems and information that make browsing fast, easy, and satisfying.