Lining Up the Chevy Sparks at Comic Con

Chevrolet worked closely with New York Comic Con organizer ReedPOP to creatively integrate its cars into comic book culture. Larry Settembrini, director of strategic accounts at ReedPOP, helped pick four of the hottest properties in comics to feature on the Sonic wraps. He drew from different publishers to appeal to a broad fan base: Dark Horse Comics, IDW Publishing, Image Comics and Boom! Studios. Closeups of Willow and other characters from Dark Horse's “Buffy the Vampire Slayer” cover the blue Chevy Spark in this picture.Read the full story about Chevy at NYCC 2012 >