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This is my response to the Forestry Commission brief as part of this years YCN Student Awards.
The brief was to reconnect with a younger audien… Read More

This is my response to the Forestry Commission brief as part of this years YCN Student Awards.
The brief was to reconnect with a younger audience (16-24) and inform them about the activities and facilities that the Forestry Commission provided.
This campaign specifically targets the modern male that can achieve a 12 kill streak on COD and fix broken gadgetry with ease but takes an hour to put away a fold up tent and couldn't survive in a forest without internet access.
The campaign is designed to inspire young men to get out of the house and get involved with something a bit more exciting than what they do every day.
Products include: leaflet, posters, bacon, car air freshener, badges, stickers and coasters .
Thanks for looking! Read Less

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Basic Info

This is my response to the Forestry Commission brief as part of this years YCN Student Awards.
The brief was to reconnect with a younger audience (16-24) and inform them about the activities and facilities that the Forestry Commission provided.
This campaign specifically targets the modern male that can achieve a 12 kill streak on COD and fix broken gadgetry with ease but takes an hour to put away a fold up tent and couldn't survive in a forest without internet access.
The campaign is designed to inspire young men to get out of the house and get involved with something a bit more exciting than what they do every day.
Products include: leaflet, posters, bacon, car air freshener, badges, stickers and coasters .
Thanks for looking!