How to Make Money Writing Advertising Slogans

by Jonathan Lister , Demand Media

Advertising slogans are short phrases or sentences designed to convey strong messages in small spaces. Your small business advertising company might earn money from creating these slogans as parts of larger marketing campaigns for clients. Devoting your company to the practice of only creating advertising slogans isn't a viable business plan because clients are usually seeking full-service advertising firms that can also develop campaigns.

Going to School

Becoming an effective advertising worker involves equal parts creativity and formal education. Training in marketing and advertisement techniques through a two-year or four-year university or college can help you build the technical skills necessary to develop your creativity in ways useful to the industry. Curriculum in a marketing or advertising degree program will involve principles of marketing, research and analysis, marketing strategies and internship opportunities with local marketing businesses. These internship opportunities are the culmination of your degree program and provide you with the chances to build contacts in the field and gain a positive reputation.

Building a Business

Creating a small advertising business doesn't require a fancy office with leather couches and Zen gardens everywhere -- at least not at first. According to business and financial website Inc., small business marketing firm the Concept Farm began life with used particleboard tables, thrift-store desk lamps and wood taken from old barns. The most important element about establishing your advertising business is the quality of work you produce for your clients. In the beginning, accept any job that comes your company's way to establish your name presence and build a reputation. Even the slogans and copy you create for small client advertising campaigns can lead to larger opportunities. The Concept Farm's low-budget National Spelling Bee ad campaign for sports network ESPN led to $1.2 million contract with the network.

Creating Advertising Slogans

Writing advertising slogans is a small, but important component of the campaigns your small business develops for clients. Slogans can become the most memorable components of the campaigns you create, because these phrases have high recall rates and can develop into company trademarks when successful. The slogans you create for clients should communicate the essential product messages of these companies or evoke specific emotions in a few short words. For example, the now famous Nike slogan, "Just Do It" employs an immediate call to action compelling viewers to be more physically active while also purchasing Nike products.

Making Money

The money your small advertising company earns from creating product slogans is only a small portion of your larger advertising profits. It might take multiple slogan pitches to each client to land on acceptable concepts and slogan choices. According to Inc., what your company charges for advertising creation varies significantly by campaign size. A national advertising campaign might net your company millions of dollars in profit, whereas a local campaign may only bring in a couple thousand. Your company doesn't own the advertising slogans created for clients, so you can't legally charge them royalty fees to continue using the words as would normally be the case in instances of copyright.

About the Author

Jonathan Lister has been a writer and content marketer since 2003. His latest book publication, "Bullet, a Demos City Novel" is forthcoming from J Taylor Publishing in June 2014. He holds a Bachelor of Arts in English from Shippensburg University and a Master of Fine Arts in writing and poetics from Naropa University.

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