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Internet Retailer Proudly Introduces the 2013 Social Media 300

Your Indispensable Guide to the E-Retailers Charting New Frontiers in Social Commerce

The Brand-New 2013 Social Media 300 from Internet Retailer Ranks the Leading Online Retailers by Percentage of 2012 Traffic Derived from Facebook, Twitter and Pinterest

“Man is by nature a social animal,” quipped Aristotle in his Politics, and that astute observation has given rise, over 2.5 millennia later, to the combustive growth of social media marketing and social commerce. Any retail business with a web presence that isn’t using social media in its marketing strategy is losing out on the chance to cultivate brand ambassadors and capture conversion rates from social network-derived site visits.

But in many ways, the world of social commerce is something of a Wild West, with few universal marketing best practices and a great deal of guesswork involved on what it takes to achieve a return on investment in social platforms. Many retailers think it’s sufficient to ask their site’s visitors to “Like” them on Facebook and that’s the end of it—then they wonder why they see little year-over-year growth.

Successful retailers are ones that can leverage their social media presence to drive retail sales and enhance the customer experience with meaningful content and connectivity. So who are the leading pioneers in the quest to stake claims in this ever-growing swath of e-retailing territory—the retailers who are doing it right? Only Internet Retailer delivers the first publication of its kind with the debut of the 2013 Social Media 300, the inaugural resource that comprehensively ranks and analyzes 300 e-retailers’ presences on the major social networks (Facebook, Twitter and Pinterest) based on percentage of site traffic from those social media channels.

In what will surely be the definitive resource on social commerce, the 208-page 2013 Internet Retailer Social Media 300 delivers a wealth of data, including these key elements:

Ranking of online retailers by percentage of 2012 traffic derived from Facebook, Twitter and Pinterest

2012 social commerce sales figures

Average conversion rates and order values for visits from social networks

Data on visits to e-commerce sites that directly stem from the major social networks

Breakdown of e-retailers’ presences on the major social networks, including counts of Facebook fans, Twitter and Pinterest followers and YouTube video views

An engagement analysis of merchants’ fans and followers—i.e., how often consumers respond to, by sharing and taking action on, the content e-retailers push out on social networks

A total breakdown of merchants’ on-site social features and functions, as well as Facebook and social apps

A comprehensive vendor section that profiles the leading social consultants, platform providers, app developers, analytics and other social networking and marketing providers

How-to articles from social platform and analytics providers, as well as consultants and other social commerce technology companies

An overview article that surveys the differences in e-retailers’ strategies for Facebook, Twitter, Pinterest and other social networks

In-depth interviews and analysis of what social commerce sales figures mean to online retailers

Social Media Commerce and Marketing Facts

Unique visits to social networking sites are up 6% over last year according to comScore, with Pinterest being the fastest-growing social network, up 4,377% in unique visits between May 2011 and May 2012

Facebook announced in October 2012 that it reached 1 billion active users, with 600 million actively mobile

Online retailers are investing time and capital by partnering with technology providers and consultants to craft a social strategy that focuses on driving bottom-line results, not just brand awareness

100% of retailers have a Facebook page

74% have Facebook "Like" buttons

98% are active on Twitter

88% are active on Pinterest

90% post videos on YouTube

Key Features

2012 social commerce sales figures

Average conversion rates and order values for visits from social networks