EN – Local beekeeper and honey producer Frank Methien dropped by the studio with an idea for the packaging for his honey and it didn’t involve bees. As you would expect, most honey labels and honey packaging is based around the bees and the natural honeycombs hexagonal form. Frank didn’t want bees and he didn’t want hexagons… he wanted a whale. At first we were a little unsure, but in the end it all made perfect sense and we are chuffed with the outcome.

The beekeepers’ smoking tool featured on one of the labels.

The project started with a re-design of the Bienwerk logo, just to make it a little bit less serious allowing the label and branding for Bienwerk to be a little more playful. Logo completed, we got to work on the illustrations. The first illustrations were of the Bee Keeper’s tools in the end choosing the Smoker as the most interesting. The second chosen illustration was of the whale you see below.

The whale is featured on the second label and the translation from German is ‘Save the whale… eat honey!’

If you reside in the Cologne Südstadt and want to get your hands on a jar of Frank’s tasty honey then you can get in touch with him here.