Security evolves to meet the needs of the age. Keys, for example, were created to secure homes and possessions. Encryption, the elements of which stretch back for thousands of years, filled the need to secure messages over a long distance. Security – as both a concept and an industry — is relatively simple to understand but can be difficult to execute, and execute well. It seems, especially these days, that there’s no end to the stream of devices in need of securing — from traditional exposure points like computers and websites to newly internet-connected devices like refrigerators. But with these new devices comes new challenges – and new security strategy must emerge as a result.

At first, consumers protected their devices with passwords, which continue to be used to this day. Then, as the internet built out, early cybercriminals realized they could send messages to computers that would collect passwords, giving them access to a personal computer. This, of course, is a virus, also known as malware and we collectively responded to it with antivirus programs.

But two new developments in technology have upended the equation. First, the miniaturization of processors, which has led to a massive boom in computing devices. Second, the rapid adoption of wireless technology, which has created a nearly always-on environment with almost various paths to connect to the internet. The combination of these two developments has given us the Internet of Things (IoT).

Now, we’re always surrounded by digital devices — a trend that’s likely to continue given the accumulation of technology over time, and with these devices we leave a trail of data everywhere we go. To secure this personal data, security has to evolve. To us at McAfee, these needs can be broken out into four key concepts for consumers:

• Identity• Privacy• Data• Anonymity

To secure these four facets, we recognize the need for advanced security that doesn’t get in the way of our use of technology. As a leader in the security industry, we’re working with partners and consumers to create a seamless security experience that enables users today to fearlessly embrace new technological developments and connect with confidence. Such an experience, however, requires a new approach, one designed to protect today’s IoT environments and keep its users safe and secure without impeding on functionality. At McAfee, we’re working hard to provide you with a superior, easy-to-use platform that seamlessly protects you and your family’s data and devices.

When it comes to protecting your devices, and your privacy, in this day and age, it pays to stay one step ahead. To learn more about consumer security and our approach to it, be sure to follow us at @McAfee and @McAfee_Home.