Of course, there might be another reason Beckham decided to go with an underwear line. As he’s approaching the end of his athletic career, Beckham might be looking to other legendary all-stars for entrepreneurial guidance. The obvious example would be Michael Jordan and his association with Hanes. For decades, Jordan has been hawking briefs and tees, while endorsing all manner of fast foods, soft drinks and long-forgotten phone companies. He even had a bit of an acting career.