January 1st to 28th:

Think Twice Texas Campaign in Dallas, Tarrant and Denton Counties

Objectives:

Deter the buying of children for sex

Cultivate community awareness that children are bought for sex in our cities

Leverage today’s heightened cultural conversation about sexual harassment/assault to conflate buying of sex as YET another form of illegal use of power. Paying for it doesn’t lessen the societal outrage – buyers of children for sex are child molesters.

Audience

Primary: Buyers of sex with children

Secondary: General public

Communication Channels:

Digital outdoor billboards (17 in Dallas County, 7 in Tarrant County, 2 in Denton County)