Blingy new HP Isaac Mizrah smartwatch breaks cover

HP has released another new smartwatch, this time designed by Isaac Mizrah, with a big female slant.

The company has been busy working hard on its 'Engineered by HP' range of smartwatches, with a scattergun line up including last week's Titan Juxt, Movado Bold Motion and the MB Chronowing designed by the likes of the Michael Bastian.

The latest Isaac Mizrah designed version is studded with Swarovski crystal, which normally fills us with dread, but we'd hazard to say the Isaac Mizrah just about pulls it off. The smartwatch measures 42mm across, which is slightly oversized for a female piece, but again, isn't too extreme.

The Isaac Mizrahi follows the lead of its predecessors by eschewing the full face digital screen seen on the Apple Watch and Android Wear army. Instead, HP has opted for a traditional analogue movement with a mirrored face, which disguises a small OLED panel.

Forget apps and Google Now alerts because notifications are reduced to a minimum on the Isaac Mizrah. It's designed to act as a watch first and a smart notifier second, and solve the problem of missed calls from smartphones tucked in handbags. Calls, messages and alerts from a Bluetooth paired smartphone appear on the screen in part.

The Isaac Mizrah comes in silver and gold, and feature interchangeable leather straps. It's set to cost $249, which certainly won't break the bank, and it's available to buy now.