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What we offer

We offer a range of market leading statistics and analytics products. If you know what you're looking for you can go straight to our online store and make a purchase. Alternatively select from the options below to find out more about each product or get in touch with us to discuss your requirements further.

The hows and whys of survey research

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Description

This white paper discusses survey research by breaking it up into a seven step process — and clearly detailing how you maximize your efforts every step of the way. At each stage, it also shows how IBM SPSS predictive analytics technology can improve your results and make the entire survey research process easier and more effective. The examples provided are commercially oriented, but also apply to the public sector.

Contents

Executive summary

Why survey research is important

What exactly is survey research?

The seven stages of survey research

Getting started

Planning and survey design

Data collection

Data access

Data preparation and management

Data analysis

Reporting

Deployment

The role IBM SPSS technology plays in survey research

IBM SPSS technology improves the survey research process at every stage

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