Facebook ‘likes’ can reveal users’ politics, sexual orientation, IQ

Researchers predict personal traits using data from social media site

You might predict that most fans of the satirical, Fox News–mocking show “The Colbert Report,” are Democrats. But it turns out that liking rapper Nicki Minaj and enjoying cuddling also hint at leftward political leanings. A new study finds that the things someone “likes” on Facebook can predict personal attributes such as political leaning, age, gender and sexual orientation.

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