Email Marketing is a great tool that can increase many areas of your business including residual income, repeat purchases from current customers, lead generation, education to your current customer base and if your into network marketing like me, find future distributors and business partners.

For those of you who are brand new to the term, “email marketing,” it’s a way to create a following, or a list of people that have opted in to receiving emails from you or your company. In a sense, you are building a list of emails from people who might be interested in what you have to share. Now, you can probably agree that most don’t sign up for your email campaign to receive daily sales pitches to their inbox. That is the less effective way to email marketing. Just as it is with blogging, the way to promote your product or service is to offer something for free that is of value to your readers. They get something out of the deal first. They you can subtly offer your product or service.

Most people in your list will simply enjoy the “Free Value” of your efforts while others will take further action. And example offering a free newsletter with tips about making money from home. As you can see, I have an “Empowering Quotes” opt-in form to the right. There are many things you can do to offer something free and something of value.

Recommended email marketing software

But I’m not here to teach you how to do an email marketing campaign, there are tutorials all over the internet that can do that for you. I simply wanted to give you three different options, all with at least a 30 day trial period, to start your email marketing with. Each is unique in design and functionality.

AWeber – AWeber is the easiest one to use in my opinion. From creating emails to contact forms, the ease of use is second to none. They have tutorials guiding you step by step along the way. The first month is $1 and depending on your email list, the price starts at $20 per month.

Constant Contact – I just signed up for the trial. Most email marketing sites have a standard “enter your email” form that leads to a separate subscribe page where the subscriber can enter more details about themselves. This is one of them. I was referred to this one through my web hosting company, Ipower.com and has a free 60 day trial period.

Rate Point – This one is very similar to Constant Contact with a free 30 day trial.

In the income opportunity I am involved in, I use a tool called NorthStar to manage my email marketing campaign. It is only available to those who are part of my business. If I had to choose between the three listed here, Aweber is my choice over the other two and there are probably more options on the net. Do your research, get started on building your list of contacts and watch your business grow in ways it wasn’t before! Have fun with it and be creative in your marketing approach.