General Manager Announced for LEGOLAND® Florida

Adrian Jones Steps Into Lead Role at Florida’s Newest Family Theme Park

POLK COUNTY, FL – LEGOLAND® Florida continues to build its team at a rapid pace in order to open in fall 2011 and today announced Adrian Jones has been appointed as General Manager with his duties beginning immediately.

Jones has had a fantastic career within Merlin Entertainments. Most recently, Jones served as Divisional Director of Midway Attractions in the Western United States, responsible for LEGOLAND Discovery Center in Schaumburg, Illinois, Madame Tussauds Las Vegas and Madame Tussauds Hollywood — which was the first Madame Tussauds attraction ever to be built from the ground up in 200 years. Jones has worked in leisure attractions for more than 20 years and has done everything from selling ice cream to being a General Manager that has driven attendance and visitor satisfaction in his attractions. His experience will prove to be a tremendous force in guiding LEGOLAND Florida into being one of the best theme parks in the world.

During the construction phase of LEGOLAND Florida, Jones will work closely with John Ussher, Merlin Entertainments’ General Manager of Development for LEGOLAND. “Adrian is a talented manager and we are thrilled that he has accepted the opportunity to run Florida’s newest full-day theme park,” said Ussher.

“Having worked for Merlin all over the world, I know the quality expected and I’m excited to bring a LEGOLAND park to Florida. I can’t wait to see the expressions on visitors’ faces when they see what we have in store for them,” said Jones. “Merlin is a major global attraction operator with proven expertise at running theme parks. It is a compelling brand with a huge emphasis on guest satisfaction that is unparallel in this day and age.”

Opening in fall 2011, LEGOLAND Florida will be a 145-acre family theme park geared specifically for children ages 2 to 12. There will be more than 50 interactive rides, shows and attractions including amazing LEGO® models making it unlike any other attraction in Florida.

Jones is a graduate of Nottingham Trent University in the United Kingdom and is moving to Polk County with his wife Sarah who is a certified nurse and midwife.