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Kaspersky Lab Named to CRN’s 2013 5-Star Partner Program Guide

Woburn,
MA – March 25, 2013
- Kaspersky Lab announced today that it has been named to
CRN’s 2013 Partner Program Guide, and awarded a 5-Star Partner rating. The CRN
Partner Program Guide is the definitive listing of manufacturers and software
publishers that service solution providers or provide products to the IT Channel.
Kaspersky Lab was recognized for providing partners the best channel program.

On the heels of a very successful 2012 and the
launch of a revamped Partner Program, in early 2013 Kaspersky Lab announced the
rollout of new partner incentives and programs developed to help partners get the most out
of their relationship with Kaspersky Lab. Built in conjunction with the January
2013 launch of Kaspersky Endpoint Security for Business, the 2013 partner offerings include more
lucrative rewards, and the programs and assets will enable partners to more
effectively drive business and increase their bottom line. These new offerings
include:

SE2SE Program Revamp: Kaspersky Lab’s
SE2SE program, a monthly education series on advanced topics, now rewards
technical champions who influence sales. When pre-sales Systems Engineers
(SEs) attend a monthly SE2SE WebEx and pass an exam, they are eligible to
receive a SPIFF payment on any eligible sales that they influence—this
includes all Kaspersky Lab sales made within their company. SPIFF
payouts range from $25 to $200 per deal.

Lead-Gen
Programs:
In 2013, Kaspersky Lab is placing a priority on lead generation,
allocating significant resources and budget to ensure a strong digital
marketing program that generates significant numbers of qualified leads
for the Kaspersky Lab sales team to engage with partners on. As this
engine ramps up in Q1, the company expects to see more than a 300 percent
increase in lead generation over Q1, 2013.

Video Assets: Kaspersky Lab now
offers a number of new assets that help partners to demonstrate the
superior protection that Kaspersky Endpoint Security for Business
offers. Most notably, new videos cover different aspects of the
product as well as messaging that helps position the product with
customers. The videos can be found on the Kaspersky Lab
Americas YouTube
pages.

QUOTES:Chris Doggett, Senior Vice President Corporate SalesKaspersky Lab, North America“Our inclusion in the CRN 5-Star Partner Program Guide
reflects our commitment to providing partners the best elements for success. This recognition follows
several other awards, most notably being named the winner of UBM Tech Channel’s
CRN 2012 Annual Report Card for Client Security Software, showing that we have the right products and the right resources in
place to deliver value that you won't find elsewhere. These successes
have truly set the tone for a great 2013.”

Kelley Damore, Senior Vice President, Editorial
DirectorCRN“The companies listed in CRN’s 2013 Partner Program
Guide represent a comprehensive list of the best channel programs in the market
today,” said Kelley Damore, Senior Vice President and Editorial Director, for
UBM Tech Channel’s CRN. “The 5-star
award is reserved for vendors that understand that a successful partnership
does not rely solely on the technology. By offering their partners tools,
education and regular updates, vendors on this list go above and beyond
traditional support to ensure a mutually beneficial partnership.”

About
CRN’s 2013 5-Star Partner Program Guide

The
guide recognizes those vendors who have channel programs and derive a portion
of their sales through the indirect IT Channel. The 5-Star Partner Program
rating recognizes an elite subset of Partner Program Guide vendors who give
solution providers the best partnering elements in their channel programs.

The list methodology is based on objective
criteria that takes into account each vendor’s investments in program
offerings, partner profitability, partner training, education and support,
marketing programs and resources, sales support and communication. Vendors are
assessed using information provided in their completed applications.

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About Kaspersky Lab
Kaspersky
Lab is the world’s largest privately held vendor of endpoint protection
solutions. The company is ranked among the world’s top four vendors of security
solutions for endpoint users*. Throughout its 15-year history Kaspersky Lab has
remained an innovator in IT security and provides effective digital security
solutions for consumers, SMBs and enterprises. The company currently operates
in almost 200 countries and territories across the globe, providing protection
for over 300 million users worldwide. Learn more at www.kaspersky.com.

*
The company was rated fourth in the IDC rating Worldwide Endpoint Security
Revenue by Vendor, 2011. The rating was published in the IDC report
"Worldwide Endpoint Security 2012–2016 Forecast and 2011 Vendor Shares
(IDC #235930, July 2012). The report ranked software vendors according to
earnings from sales of endpoint security solutions in 2011.

For the latest in-depth information on security threat issues and trends,
please visit:

UBM
Tech Channel, a UBM company, is the premier provider of IT channel-focused
events, media, research, consulting, and sales and marketing services. With
over 30 years of experience and engagement, UBM Tech Channel has the unmatched
channel expertise to execute integrated solutions for technology executives
managing partner recruitment, enablement and go-to-market strategy in order to
accelerate technology sales. To learn more about UBM Tech Channel, visit us at: www.ubmchannel.com.

UBM
llc

UBM
llc is a leading global business media company. We inform markets and bring the
world's buyers and sellers together at events, online, in print and provide
them with the information they need to do business successfully. We focus on
serving professional commercial communities, from doctors to game developers,
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