Storytelling Inspires and Engages

When many of us were in school, teachers relied upon a defined curriculum that was supported through textbooks, lessons plans, exercises and tests. We studied and memorized content that did not necessarily result in long-term learning. In business, the trend has continued. We gain new information from workshops that often include charts, graphs, bullet points, research data and other facts. Storytelling, on the other hand, helps us learn in a different way. It is experiential and connects us to our inner core. We learn emotionally and can use the information to connect more personally to others. Because stories have a beginning, middle and an end, people assimilate the information and the messaging viscerally. The next time you want to make a point, consider storytelling as a vehicle to better engage with your audiences. It’s a more powerful way to stimulate, provoke thought, entertain and educate. Remember, what we learn from stories stays with us.