In fact, the report indicates that this nascent Uber
Merchant Program could work with as many as 400 stores in
different parts of the country, enabling deliveries in hours, if
not less. They might well even include food
deliveries.

It just makes sense: Drivers are already rolling in circles
around the city (pick a city, any city), so why not grab items
and drop them off? In fact, the Uber Merchant Program employee
manual obtained by TechCrunch indicates that this expanded
program means that drivers will be able to multitask and haul
packages and passengers at the same time.

Right now, drivers who were tapped to participate in this
program have to carry two official Uber phones: One for
passengers, one for packages. Once the Merchant Program comes out
as a ready-for-primetime service, the two phones will be combined
into one.

"Experimenting and finding new, creative ways for the Uber
app to provide even greater value to our riders and driver
partners is a way of life at Uber. We have been piloting UberRUSH
with multiple retailers for the last year," an Uber spokesperson
said in an email.