Bay Area reporter and author Carol Pogash describes herself as an “all-terrain communicator.” Her stories appear in The New York Times, The Guardian, the Huffington Post and many other publications. She’s a TV reporter, magazine writer, newspaper columnist, online editor, blogger, radio essayist and deadline reporter. Early in her career, she covered the Patty Hearst kidnapping for The Examiner, Patty’s father’s newspaper. (More recently, you may have seen her commentary in “The Radical Story of Patty Hearst,” a CNN documentary.)

Pogash’s groundbreaking stories profile mayors, murderers and a homeless woman who crossed paths with a rising political star. Pogash has written about tech-fueled gentrification, loving Yosemite’s giant sequoias to death, Christmas day drones, a Golden Gate Bridge suicide barrier, and earthquake retrofits that won’t survive the Big One.

Her poignant As Real As It Gets: The Life of a Hospital at the Center of the AIDS Epidemic, introduced by Randy Shilts, describes what happened when blood suddenly became a toxin. Even closer to home, she wrote about a bizarre, sensational murder in her home town of Orinda in Seduced by Madness: The True Story of the Susan Polk Murder Case. Pogash’s Quotations from Chairman Trump was the first book to call attention to the candidate’s quotes and tweets. The book, which has gone into its fourth printing, was an early warning of what could result from a Trump presidency.

Join us Oct. 23, 2018, to hear from this quintessential reporter, who has learned a thing or two about pitching stories to editors in every medium — and how to write them in down-to-earth prose that compels attention. You’ll also find out what it takes to go beyond local media outlets in your PR efforts, and take your clients and your messages national, and even international. — Hatti Hamlin