CES 2015 unveils Google Cast for Audio

Google is now all set to take down Apple’s AirPlay with its Google Cast for Audio that has been launched at CSE 2015. The internet king announced Cast for Audio that would enable the users to play music from their device compatible with Cast at the touch of a button.

Google Cast will work across Android and iOS devices whether they are tablet or phone or internet via Chrome browser. The working principle of the system is very much similar to that of the Chromecast.

The Google Cast speaker would directly pull content from the cloud and not from the phone which does not drain the phone’s battery or reduce the quality of the sound. This appears to be the major feature that differentiates Google Cast from Apple AirPlay.

The speakers are powered by MediaTek’s audio System on Chip (SoC), MT8507 which has a cortex-A7 CPU core, high-resolution audio format, Dolby TrueHD and DTS Digital Surround technology. Apart from Mediatek, Google has also partnered with chip makers Marvell, Broadcom and system integrator Libre Wireless. These products joining the Google network may result in more Android TVs, set-up boxes and game consoles in future.

Number of music apps like Deezer, Google Play Music, iHeartRadio, NPR One, Pandora, Rdio, and TuneIn support Cast for audio. The number of apps are expected to increase over time.

So far, some of the top electronic brands like LG, Sony and HEOS by Denon are already onboard for Google’s cast for audio program and is said to be launched mid of this year in USA. More companies are expected to join the program by end of 2015. Global launch dates are expected throughout the world.