Mormons use scandalous musical The Book of Mormon to promote religion

In a surprising move, the Mormon church is using satirical musical The Book of Mormon to promote the religion in Australia, despite its offensive, blasphemous content.

Less than 48 hours before the Australian premiere of the hit Broadway musical in Melbourne, Australian Mormons took to the streets to make the most of the hype.

With billboards plastering major train stations in Melbourne’s CBD and a ‘pop-up’ Mormon stand in Federation Square, the religion appears to be seizing on the cross-promotional opportunity the musical has provided.

On Thursday, four young American Mormon Sisters and Elders gathered at a ‘pop-up’ Mormon stand at Federation Square ahead of Saturday’s premiere at The Princess Theatre.

While the fair-haired sisters, in simple dress and ballet flats, handed out leaflets about “lighting the world” to passers by, young missionary Elder Norby shared his thoughts on the production with The New Daily.

“Whenever the play [opens], we’ve been doing a similar thing in those places, I’ve been told,” Elder Norby said.