Founded in 2016 by a husband and wife team with creative and business backgrounds, PHLUR made its mark with a line of sustainably designed fragrances and a completely transparent approach. The brand works with world-class perfumers, who create stunning, dazzlingly original scents inspired by photos, playlists, and stories, rather than olfactive directions informed by market studies. The company has since expanded to scented candles and body care products, with a continuous eye toward the pursuit of good, clean fun. PHLUR is a certified B-Corporation, a member of 1% for the Planet, vegan and cruelty-free.