Spore creator Will Wright has said that his new studio Stupid Fun Club is "aggressively" working on three development projects.

Speaking to VentureBeat, Wright revealed that "a couple" of the ventures are for games, but he is keen to look beyond the traditional horizons of the video games industry.

"We are taking the games industry into other areas. We are expanding what we call the 'play industry'," he said, before later adding: "Our first product could be commercialised in six months to a year."

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Back in April, Wright gave up his position as head of EA's Maxis studio - creator of The Sims and Spore - to concentrate on developing radical new ideas at Stupid Fun Club.

His small team is working primarily as a think tank for new IP before partnering with other companies to develop the ideas into fully fledged games.

However, Wright moved to distance the projects from being simply console or online titles, largely because his vision is much more expansive than that.

"Those are both experiences where you sit in front of the screen," he explained. "They're very structured activities. I'm thinking much broader than that."