2. Surround it with enticing text explaining or introducing your program. with text either introducing or explaining your program

3. If you have a sign-up incentive configured, this is a great place to mention it and get people over the hump: “In addition to earning points and rewards, just by signing up now you get 5% off on your next visit!”

Important: Pin the post! This keeps it visible at the top of your page.

At the top-right corner of the post, you will see a small down-arrow. Clicking reveals the menu with the option to “Pin the post to the page”