Warren Buffett Not Selling at Borsheims This Year

Every year beginning in 2011, the famed billionaire has spent several hours selling jewelry behind the Omaha, Neb., jeweler’s counter—which is owned by his holding company, Berkshire Hathaway—during the annual Berkshire shareholder’s weekend.

In perhaps the most memorable moment, in 2014 the store engineered a surprise in-store proposal overseen by Buffett.

“Last year was so phenomenal, especially with the couple proposing, that we felt it was a high note to end on,” says Borsheims spokesperson Adrienne Fay.

Buffett, who began his career in sales, always hyped the appearance in his shareholder letter, calling himself Crazy Warren.

“Because I need to leave well before sundown, I will be desperate to do business,” he wrote one year. “Come take advantage of me. Ask for my ‘Crazy Warren’ price.”

Here is some video of Crazy Warren’s brief but memorable time as a jewelry salesman:

The store will still host some Berkshire events during the shareholder weekend.