Branding a Lifestyle

Bayshore Wealth Advisors

Creating a Financial Icon

Bayshore Wealth Advisors offers high-end financial planning and wealth management services in a fiduciary capacity, exclusively. Their approach combines prudent strategy with effective technologies and sound research to deliver a personalized experience with every valued advisory relationship. Their new look needed to be iconic and stable, but not overly commercial because of their constant hands-on approach with their clients. Bayshore represents a lifestyle. The logo represents that calmness and security a client chooses with Bayshore.

Mapping out the Brand

Bayshore’s Branding Package offers versatility for many different uses. The logo can be used as an emblem, a seal, and with various type options. Complementary imagery such as contour lines and icon design was produced to carry forward a subtle analog nautical theme. Imagery echoes messaging such as “Mapping Your Financial Future” and “Staying the Course”. Whenever a client receives anything from Bayshore, they should feel like they’re getting the best.

The Website

The Bayshore website allowed us to use the dynamic medium to take the branding to another level. Added layers of color and imagery take the look of the brand to elevated heights. From the serene landing page, to breathtaking imagery, thoughtful presentation of information and crisp type design, a website like this can only be built upon the foundation of such comprehensive branding.

Environmental Design

From the moment a client steps into Bayshore’s offices, they experience the brand. Large-format photography, signage, and color usage complete Bayshore’s image and create reaffirmation in this setting of trust.