Uber’s Phantom Cabs

Alex Rosenblat

“Uber’s access to real-time information about where passengers and drivers are has helped make it one of the most efficient and useful apps produced by Silicon Valley in recent years. But if you open the app assuming you’ll get the same insight, think again: drivers and passengers are only getting part of the picture.”

Using research conducted with Luke Stark, D&S researcher Alex Rosenblat discusses the differently mediated experiences of Uber drivers and passengers and their various strategies for gaming that mediation.