Obscure references herein: WWE launches its own social network called WWE Universe

I wake up every morning thinking, “Man, what I could really use is a social network where I could discuss the societal ramifications of the Kai En Tai-Val Venis castration angle of 1998, or join ‘The Kliq was the best unofficial stable ever’ fan group.”

World Wrestling Entertainment has launched its own social network called WWE Universe, which has been cooking since April. So far, the site has 200,000 members, most of which are men in the 18-35 age bracket. While the site is primarily what you’d expect from a “social network for ‘fans of product,’” WWE plans to integrate its vast video library into it in order to keep fans away from the likes of YouTube.

WWE Superstars, as the company’s talent is called, are also heavily involved.

Predictions for the next social network? Perhaps one for people who were born on Leap Day? Or a social network for people who are sick and tired of being sick and tired? Or a social network for people who think social networks are dumb?