I don’t know about you, but when I go to the supermarket, I get overwhelmed with all of the labels associated with fish – organic, wild-caught, farmed. I’ve even seen salmon that says that it’s dyed pink or red. Um…really??

Key to the Gulf Wild program is a fish-tracking component that allows the buyer to “find my fish.” Each Gulf Wild fish is marked with a sequentially numbered gill tag just minutes after it is brought on board. When the catch reaches shore, the tag number is electronically recorded with the unique credentials of its fish. The information is made public via myGulfWild.com, where wholesalers, retailers and consumers can enter their tag number and confirm the species, where it was caught and information about the vessel and its captain.

Amazing, huh?

Also:

In addition, as a way to address concerns stemming from the oil spill, an independent international testing lab will routinely sample Gulf Wild seafood for oil-based contaminants.

The people have spoken…their concerns over the oil spill, coupled with an increased media focus on green/sustainability…have been heard.

Have you ever really looked at your clothes and wondered how they were made? And then go a step further… and wonder how the creation of your favorite article of clothing affected the environment? Isn’t it strange that there aren’t any regulations on how clothes are made? Especially since most of the apparel industry is produced globally…

The coalition’s tool is meant to be a database of scores assigned to all the players in the life cycle of a garment — cotton growers, synthetic fabric makers, dye suppliers, textile mill owners, as well as packagers, shippers, retailers and consumers — based on a variety of social and environmental measures like water and land use, energy efficiency, waste production, chemical use, greenhouse gases and labor practices.

Jeffrey Swartz, CEO of Timberland explains how this relates to the consumer,

“…This will ultimately put the power in the hands of the consumers, because the apparel industry is saying out loud, ‘We’re going to find a way to disclose to you what’s behind this purchase decision — beyond color, size and fit.’ ”

From a supply chain with no regulation, to allowing the consumer to have all of this information disclosed…is pretty awesome.

Similarly to learning how my favorite restaurant in NYC was graded, I’m a tad nervous to learn the truth about the clothing supply chain… only because I know that what we’ll learn won’t be pretty.