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WPP is considering making a deal with Twitter similar to the one forged by Publicis' Starcom MediaVest Group, CEO Martin Sorrell said. He added that WPP would watch closely as more details emerged about the Publicis deal, but that Twitter executives have said "it's not an exclusive deal."

Related Summaries

In a post-merger review, Comcast has split its $1.4 billion media account among buying and planning shops owned by Publicis and WPP. Publicis shops MediaVest and Starcom won Comcast accounts, while NBC Universal will be served by WPP's Maxus.

Starcom Entertainment, Connectivetissue and Pixel are being rolled into a single content unit, Liquid Thread, helmed by Connectivetissue head Brian Terkelsen. Publicis' Starcom MediaVest hopes the move will enable the combined unit "to create and sequence content across every screen to advance marketer goals."

A study on the TV-viewing habits of consumers has received support from several companies, including Procter & Gamble, Kraft Foods, Microsoft, CBS, Publicis' Starcom MediaVest Group and Omnicom's OMD. The "Beyond :30" project has been ongoing since 2005 and includes the observation of a panel of 3,000 test viewers who watch and react to new kinds of commercials.

A study on the TV-viewing habits of consumers has received support from several companies, including Procter & Gamble, Kraft Foods, Microsoft, CBS, Publicis' Starcom MediaVest Group and Omnicom's OMD. The "Beyond :30" project has been ongoing since 2005 and includes the observation of a panel of 3,000 test viewers who watch and react to new kinds of commercials.