Three Publishers Back New Book-Sales Site

By

Jeffrey A. Trachtenberg

Feb. 4, 2013 9:04 p.m. ET

Bookish, a long-delayed retail website backed by three major publishers, is set to launch Tuesday.

The website, bookish.com, aims to make it easier for reading enthusiasts to learn about new novels and nonfiction. The disappearance of so many bookstores—including the 2011 liquidation of Borders Group Inc.—has made it harder for some customers to simply find a place to browse. In turn, publishers are increasingly are focused on...