No matter where you come down on the veracity, morality or impact of WikiLeaks’ mountainous Afghan “war diary,” its release has been a fascinating event. It prompted me to reread Raffi Khatchadourian’s first-rate New Yorker profile of WikiLeaks founder Julian Assange, where several passages have fresh resonance in the wake of the latest document dump. (Back in April WikiLeaks made waves when it released a controversial video showing an attack by a U.S. Apache helicopter in Baghdad that killed seven people including two journalists.) There’s been much debate since Sunday, not to mention pushback from the White House, about whether WikiLeaks’ disclosures endanger U.S. troops and allies. Assange takes a provocative stance in this regard. As Khatchadourian reported back in early June:

I asked Assange if he would refrain from releasing information that he knew might get someone killed. He said that he had instituted a “harm-minimization policy,” whereby people named in certain documents were contacted before publication, to warn them, but that there were also instances where the members of WikiLeaks might get “blood on our hands.”

Also widely discussed right now is the idea of WikiLeaks as a kind of roguish champion of transparency — one that is itself frustratingly, if perhaps necessarily, opaque. Khatchadourian also considered this problem in striking terms: “Soon enough, Assange must confront the paradox of his creation: the thing that he seems to detest most — power without accountability — is encoded in the site’s DNA, and will only become more pronounced as WikiLeaks evolves into a real institution.”

I highly recommend reading the full profile if you haven’t; Assange’s personal background and various perspectives are quite illuminating with regard to the global splash his organization currently is making.

Another major theme since Sunday has been the story’s impact on media itself. Without a doubt we are in an evolutionary moment. Jay Rosen has some great thoughts on the ramifications of WikiLeaks’ rise: “In media history up to now,” he says, “the press is free to report on what the powerful wish to keep secret because the laws of a given nation protect it. But Wikileaks is able to report on what the powerful wish to keep secret because the logic of the Internet permits it. This is new. Just as the Internet has no terrestrial address or central office, neither does Wikileaks.”

There’s another aspect of the freshly tweaked media equation that I find fascinating: How effectively Assange and his (unknown) collaborators played a bunch of prominent global news institutions in the service of their cause. Why did they give the trove of so-called war logs to the New York Times, the Guardian and Der Spiegel first, rather than just release all the raw material for anyone to dive into from the get-go?

“It’s counterintuitive,” Assange explained in October 2009. “You’d think the bigger and more important the document is, the more likely it will be reported on but that’s absolutely not true. It’s about supply and demand. Zero supply equals high demand, it has value. As soon as we release the material, the supply goes to infinity, so the perceived value goes to zero.”

It’s certainly no coincidence that three media giants (from countries with troops in the war zone) were offered the embargoed material; WikiLeaks could bet that the New York Times wasn’t going to pass on it knowing that the Guardian or Der Spiegel might well produce a big exposé (and vice versa). You can sense the effect of this calculation bristling beneath comments from New York Times executive editor Bill Keller about his organization’s subsequent reporting project:

First, The Times has no control over WikiLeaks — where it gets its material, what it releases and in what form. To say that it is an independent organization is a monumental understatement. The decision to post this secret military archive on a Web site accessible to the public was WikiLeaks’, not ours. WikiLeaks was going to post the material even if The Times decided to ignore it.

Keller also noted: “At the request of the White House, The Times also urged WikiLeaks to withhold any harmful material from its Web site.”

By which Rosen further points out: “There’s the new balance of power, right there. In the revised picture we find the state, which holds the secrets but is powerless to prevent their release; the stateless news organization, deciding how to release them; and the national newspaper in the middle, negotiating the terms of legitimacy between these two actors.”

Here are some additional pieces to the WikiLeaks/Afghanistan story that are well worth checking out:

• Amy Davidson with a thoughtful take on the huge trove of raw information: “WikiLeaks has given us research materials for a history of the war in Afghanistan. To make full use of them, we will, again, have to think hard about what we are trying to learn: Is it what we are doing, day to day, on the ground in Afghanistan, and how we could do it better? Or what we are doing in Afghanistan at all?”

• Philip Shenon discussing the WikiLeaks phenomenon on “Fresh Air”: “You certainly hear at the Pentagon, at the White House, concern that one of these days somebody is going to leak something really important to an organization like Wikileaks. The example given to me is American nuclear secrets or the whereabouts of Osama bin Laden. Would Wikileaks put that out to the world without much filtering, and isn’t there a threat in that?”

• Steven Aftergood, a respected voice on government secrecy, noting that WikiLeaks represents a creative solution to “over-control of government information” — but ultimately blasting WikiLeaks as being “among the enemies of open society because it does not respect the rule of law nor does it honor the rights of individuals.”

• The WikiLeaks “about” page, which offers some bold declarations of purpose: “In an important sense, WikiLeaks is the first intelligence agency of the people. Better principled and less parochial than any governmental intelligence agency, it is able to be more accurate and relevant. It has no commercial or national interests at heart; its only interest is the revelation of the truth. Unlike the covert activities of state intelligence agencies, WikiLeaks relies upon the power of overt fact to enable and empower citizens to bring feared and corrupt governments and corporations to justice.”

And you can follow WikiLeaks activity on Twitter. (Bio: “We open governments.”)

UPDATE 7/28/10:
Forget the dismissive Pentagon Papers comparison that’s becoming conventional wisdom — see this sharp analysis from Joel Meares at CJR on the value of the Afghanistan docs: “The WikiLeaks documents put an underreported war back on the nation’s radar. It doesn’t matter that the pundits are yawning.”

Also now on CJR: Clint Hendler traces in detail how the WikiLeaks docs made their way into the Times, Guardian and Der Spiegel, “from Brussels, to a bunker, to blockbusters.” Part of his reporting underscores my view above as to how Assange played his hand with the three powerhouse news outlets:

On June 22, during a six hour coffee-soaked meeting in a Brussels café, Davies [a Guardian reporter] says Assange suggested another idea — that The Guardian and The New York Times be given an advance look at some information the site had on the Afghanistan war, with each paper publishing their own takes on the documents. Within the next twenty-four hours, Davies says Assange told him Der Spiegel should be included as well.

The piece recounts the unusual, highly secretive collaboration between the three news outlets that followed, as well as differing views on Assange’s involvement in the process. It’s an intriguing read that answers some questions while raising others — not only about how a rather mysterious new media force drove a global news cycle, but also about how things will go down when WikiLeaks makes its next move to foment a “global revolution,” as it puts it, in government and institutional accountability.

UPDATE 7/29/10:
Some commentators have suggested that the WikiLeaks story essentially was over after a couple days. Far from it, judging by the reaction of U.S. officials.

Speaking at a Pentagon press conference on Thursday, Defense Secretary Bob Gates said that the disclosures had “potentially dramatic and grievously harmful consequences,” including for Afghans identified in the documents who had helped the U.S. war effort. Added Admiral Mike Mullen, chairman of the joint chiefs of staff: “Mr. Assange can say whatever he likes about the greater good he thinks he and his source are doing, but the truth is they might already have on their hands the blood of some young soldier or that of an Afghan family.” (It’s interesting that Mullen seemed to refer to Assange’s source as a single person.) Meanwhile, the Justice Department apparently is looking into possible espionage charges against Assange and his organization. (That may be a stretch.) And Assange has said that WikiLeaks has another 15,000 unreleased Afghan war documents in its possession.

[…] war logs” became public earlier this year, I focused on WikiLeaks from the standpoint of its huge impact on the media. The ongoing release of a quarter million State Department cables has since unleashed a torrent of […]