Maintaining a digital presence on Facebook adds to your social media marketing strategy and makes your business more accessible to your customers. Part of maintaining your business' Facebook presence requires complying with Facebook's Statement of Rights and Responsibilities and the photo policies outlined in that statement.

Intellectual Property

Facebook's Statement of Rights and Responsibilities states that you own all content posted on Facebook and can determine how it is viewed via your privacy settings. By posting photos to Facebook, you agree to grant Facebook a non-exclusive, transferable, royalty-free sub-license for the duration of time that your photo is on your profile or business Page. Facebook may use any content that you post, intellectual property included, for the duration of time that it remains on your Facebook account. You may terminate Facebook's use of your intellectual property at any time by removing the content and allowing reasonable time for it to be removed from Facebook's servers.

Infringement on Intellectual Property

If you believe that your intellectual property has been compromised in any way, such as another business using your photos to advertise their work, contact Facebook to file a claim of intellectual property infringement. Likewise, if Facebook removes your photo on the grounds of intellectual property infringement and you believe it to be a mistake, make an appeal to have the image reinstated. Multiple offenders of intellectual property infringement may have their accounts disabled.

Community Standards

All photos posted to Facebook must comply with Facebook's community standards. These standards state that any posts or images displaying violence, threats to oneself or others, bullying, harassment, hate speech, graphic content, nudity, pornography or infringements into intellectual property or personal identity may be flagged for removal. Failure to adhere to these community standards may be grounds for termination of your Facebook account.

Nudity

While nudity in photographs is strictly prohibited in Facebook's community standards, Facebook respects your rights to share works of personal importance. In addition to mothers sharing family photos of their children breastfeeding, this protection also extends to historical works of art, such as Michelangelo's David or DaVinci's vitruvian man. Of particular note, breastfeeding photos on Facebook have a specific policy point. Facebook states that breastfeeding is a natural function and it supports breastfeeding photos that are in compliance with their policies. An exposed breast in which a child is not actively nursing, however, violates their Statement of Rights and Responsibilities and community standards.