Little Caesars: Quality Sauce

Seriously, they're not joking.

Published on Apr 09, 2013

Editor's Pick

Barton F. Graf 9000 takes a serious turn in its latest round of ads for Little Caesars Pizza, which emphasize the brand's freshness and quality of ingredients over that of its competitors. A stately spokesman goes all out to make the point--from speaking in his serious voice, to making his point in Latin, to filing things in a filing cabinet under "Serious."