Tesco to launch its own tablet

Tesco is allegedly preparing to enter the tablet market with its own device.

Tesco wants to take on Apple, Amazon and Google with a tablet

Tesco is allegedly preparing to enter the tablet market with its own device.

The supermarket giant is set to jump into the busy and competitive tablet market with an own-brand offering. The Times said Tesco is ready to 'ambush' rivals including Apple and Amazon with its tablet as it 'fights to win back shoppers in its British heartland'.

The report says that the tablet will likely go on sale in time for Christmas and will include pre-loaded books, films and music. Tesco will also install apps for online grocery shopping, banking products and its streaming service, Blinkbox.

The release timing will put it direct competition with the new Nexus 7 from Google and the expected iPad mini 2 from Apple. Not to mention an updated line-up of Kindle Fire tablets from online retailer Amazon.

Pricing isn't confirmed but sources suggest the Tesco tablet will match the cheapest Kindle Fire in quality which sells for £129. We hope Tesco doesn't give it the 'value' branding but a cheap price would make sense as a way to point consumers in the direction of its growing digital portfolio.

"The move is aimed at repelling the advances of Apple and Amazon, which have wreaked havoc with Tesco’s profitable books and DVDs business in recent years. The supermarket is also hoping to find new ways to connect with shoppers who have become less loyal since the downturn put a strain on food budgets." said The Times.

Would you buy a tablet from Tesco if it followed in the footsteps of Asda and Next? Let us know in the comments below.

Comments

Beryl - 09:45 24-08-2013

I bought a Goclever Tablet for under £90 on a TV shopping channel complete with case and keyboard. Unfortunately it has gone wrong, but it worked perfectly for 2 months. I made it plain I would not accept a repair as under the Sale of Goods Act I was entitled to a replacement or refund. My daughter's one is still going fine so I think I was just unlucky. I wouldn't pay over £100 for a replacement especially without a case and keyboard. If Goclever can make one cheaper than £100, why can't Apple? But then we all know anything with the Apple Logo comes at a premium.

Oldster - 22:07 21-08-2013

I have not shopped in Tesco store for several years, and a tablet is not going to make me go to a Tesco store in the future.

GALLEY SLAVE - 16:53 20-08-2013

I'll wait 'til' its a BOGOF

Bob Jones - 22:50 19-08-2013

Can this company not be innovative for a change and not purely copy everyone else's ideas? Concentrate on the core of your business why don't you. Enough said.

inger carlson - 22:07 19-08-2013

you cannot make a silk purse out of a sows ear

darby1canardly - 19:16 19-08-2013

All competition in this field must be welcome, I hope it will be good value for money.

Tradewalker - 18:55 19-08-2013

Sure it won't be called the Strawberry? and be half price!

wayne carrott - 13:47 19-08-2013

What would the cover be made of..pig skin or horse skin???? with a bullsh.t O/S