A new video depicts graphic scenes of a black man being dragged from his home and hanged from a tree by white men in hooded gowns with a burning cross as a backdrop – a reminder, producers say, of laws that once banned African-Americans from owning firearms.

“Gun control is not a new idea in America,” the text states in the 30-second video released by the Center for Urban Renewal and Education (CURE[2]). “A call for background checks invokes painful memories of Jim Crow and black codes.”

Star Parker, the founder of CURE, which is launching the “Never Again” ad campaign, says in the video [3]that, “Taking guns from the law-abiding many puts too much power in the hands of an ill-intended few.”