This in-depth report will act as a ‘manual’ for how to build and implement a CX strategy. It offers a comprehensive view of CX in the industry, as well as a self-assessment tool to measure current maturity. With contributors from Abbvie, Teva, Pfizer, LEO, BMS and many more, the report will cover:

* Cutting edge case studies of CX from pharma and beyond
* Industry survey data on the current maturity of CX in pharma
* Best practices on building a CX framework from industry experts
* Valuable advice on implementing a CX strategy

- Understand how to build a data infrastructure that support your desired marketing capabilities.
- How to roll out without business interruptions.
- Insights to the what, who, why and how of data management.
- Take the next steps in analytics and be customized, predictive and automated.

Put the customer at the centre of your strategy, organization and capabilities.

- Learn what Customer Experience means for your company and how to align it with your commercial strategy.
- Understand how to structure your organization around the customer in practical steps.
- Make it work with real cases of adapting processes to customer centricity.

- Understand the creation of successful services by looking at organizational structure and internal processes, how to partner with external stakeholders, and how to make projects economically viable.
- A roadmap tailored to your company with three scenarios for creation, development, implementation and up-scaling of ‘Value Added Services’.
- In-depth case studies of company-wide initiatives and specific projects, such as Janssen Healthcare Innovation, Sanofi Integrated Care, Pfizer Integrated Health, Grunenthal´s ‘My pain feels like’ and Boehringer-Ingelheim´s ‘Picasso’.

A guide of best practices to developing strategy, organization, human resources and tools for Key Account Management in pharma that will yield positive business results, strengthen customer relations, and take the company into future.

- Build a solid case for customer engagement success with insights from the most advanced companies in the industry

- Understand how your future commercial model can answer to the increased complexity of healthcare by being flexible, versatile, and adaptive

Understand how to keep up your multichannel marketing strategy with the dynamic stakeholders.

- Case studies from industry leaders on how they are developing their multichannel strategies.
- Identifying stakeholder needs and how pharma companies can gain commercial leverage.
- Critical success factors: What can be done to shift over to a multichannel marketing mentality.

Prepare your organisation for the future with 'Beyond the Pill' services

- Redefine your business model: A step-by-step guide in order for your company to truly redefine the way you operate so services can be fully integrated.
- Case Studies from the leaders: We look at real examples from Janssen Connect, AstraZeneca, GSK and Fresenius Medical Care.
- 360 degree view of value added services: Detailed interviews with all stakeholders, pharma, payors, physicians, regulators and patient advocacy groups

- A detailed overview of each market including success and failure secrets
- Develop a winning strategy based on exclusive insight from our 50 industry contributors and exclusive survey
- Anticipate regulatory changes to get ahead of your competition
- Up-to-date insight on the best opportunity for pharma to grow over the next 24 months.

Welcome to our Archived Reports. Log in, Subscribe or Buy Now, to access our On Demand research.Please contact Aleksandra today for more information on how to gain access to the very latest eyeforpharma research.

Understanding how real world data is developing the pharmaceutical industry’s business model.

- The best sources of RWD - What makes these sources the best and for which purpose.
- Case studies and detailed discussions from industry leaders highlighting their priorities going forward and how RWD is affecting their roles.
- Payor needs - What do pharma need to do in order to satisfy the payor and achieve reimbursement.

Use the resources you have today to integrate more successful digital and mobile channels into your marketing

- What information is important to the customer - What content, at what frequency and which channels are most important to them.
- Channel integration - How to create a consistent message across all channels, showcasing the most effective channels through ROI and KPIs.
- Advancement of future channels - Mobile and the investments being made by competitors into researching and improving this area.

An analysis of the mobile and digital landscape to improve your marketing mix and boosting brand awareness.

- Comprehensive analysis on the digital footprints of patients and physicians.
- Analysis of the digital landscape currently in mobile, web, tablet computing and social media.
- Expert opinions on the future eMarketing and the anticipated regulatory context.
- 30 case studies on digital initiatives to learn from.
- Data from pharma/medical device executives on their expected digital budget 2012-16, eMarketing priorities and who they see as leading the way in digital.