“TrendSights Analysis: Efficient & Effective“, examines the impact of the consumer desire to conserve time and live healthily on FMCGs. It examines why this trend is increasingly important, who the target market is and their preferences, and how FMCG brands can best capitalize on the trend. Finally the report looks at what the future of the trend will be.

Consumers are faced with trade-offs between several key resources: money, time, and health. Pressure to live a well-balanced life encourages consumers to conserve time and improve certain aspects of their health. Efficient & Effective products help consumers reduce time expenditure on mundane tasks or provide targeted solutions to consumer health concerns. In order to successfully sell these products to consumers, however, brands must also build consumer trust and convince them that the products being offered fulfill the claims being made.