Macy’s First To Leverage New ShopBeacon Technology

Macy’s has been revealed as the first retailer to leverage Shopkick’s new ShopBeacon customer engagement feature, Online Media Daily reported on November 21.

ShopBeacon, based on Apple’s iBeacon technology, allows retailers to recognize when Shopkick app users enter a Macy’s store. The technology then triggers discount, deals and rewards messages to appear on the Shopkick app whenever a customer enters the store.

Shopkick has not yet released a timeline for expanding the service beyond Macy’s, however, the app itself can be used at retailers such as Best Buy, JCPenney and Target.