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The Super Bowl highlights are up on the iTunes Store (which still has DRM) and this reminds me again that the producers of sports programming are missing a huge opportunity to cash in on the Long Tail Effect. Look, I could care less about Peyton Manning (the shameless shill!) and the Colts. I was rooting for the Chargers this year (my wife is from San Diego and we visit every summer). Still, I’m sure that there are dozens of Colts fans that will buy the highlight video from the iTunes Store to remember their team’s victory. Bears fans probably won’t be interested, except to watch the first 12 seconds a few times and dream about next year.

But I’d sure like to own highlight films of my hometown San Francisco 49ers Super Bowl victories under Joe Montana and Steve Young. Shoot, even a “Road to the Super Bowl” special featuring “The Catch” would be fun to own. Then I’d still like to get a video of UCSB winning this year’s College Cup (Go Gauchos!) and maybe some classic games too. Yeah, classic all-time sports matchups on the iTunes Store – are you feeling me now? Read more…