I love seeing the bizarre search terms that bring some people to my (or my client’s) sites. Google keywords are just estimates, they don’t even begin to tell you the breadth of what people are using to search.

I appreciate your kind words. Analytics is essential if we’re to figure out where we need to go and where we came from.

With so many things to consume with content and online marketing, sometimes we forget things. I like to keep a list near me in Evernote or on a pad of paper of things I need to look at each day – including my analytics. This post was inspired by a item on a list before.

]]>By: Mark Wojtasiakhttp://seocopywriting.com/5-ways-to-use-analytics-to-find-content-marketing-opportunities/#comment-5603
Thu, 16 Jun 2011 20:39:00 +0000http://www.seocopywriting.com/?p=7332#comment-5603Great advice George for both my personal marketing blog, and moreso, the corporate blog I write. It’s easy to forget that we use analytics to not only measure results, but also to tell us what works and doesn’t work. Being kind of a numbers junkie, I realize this, but have not always put it into practice. Thanks for the reminder!
]]>By: Unearthing Analytics for Content Marketing Opportunities | OpenView Labshttp://seocopywriting.com/5-ways-to-use-analytics-to-find-content-marketing-opportunities/#comment-5602
Thu, 16 Jun 2011 17:08:21 +0000http://www.seocopywriting.com/?p=7332#comment-5602[…] content marketing. For more on finding the metrics that can create content marketing opportunities, read the full article by Passwater. Full Story – Success Works about Unearthing Analytics for Content Marketing […]
]]>By: George Passwaterhttp://seocopywriting.com/5-ways-to-use-analytics-to-find-content-marketing-opportunities/#comment-5601
Tue, 14 Jun 2011 17:17:05 +0000http://www.seocopywriting.com/?p=7332#comment-5601Thanks for the kind words, Gabrielle.

It’s funny how something as simple as looking at keyword phrases and referrers in analytics can help you generate LOTS of content marketing ideas.

]]>By: Gabriellehttp://seocopywriting.com/5-ways-to-use-analytics-to-find-content-marketing-opportunities/#comment-5600
Tue, 14 Jun 2011 13:58:36 +0000http://www.seocopywriting.com/?p=7332#comment-5600Great information, George and presented in an easy-to-understand post. Definitely agree and have seen so many keywords that people are searching for from published posts. And it’s interesting to see where people come from. I’ve had some from email where I didn’t send anything out so I know someone out there is sharing my content and I’m grateful.
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