What is an email list and why should you focus on growing it?
Simply put, an email list is a list of individual email addresses that you have permission to send email campaigns to.Email lists can be built a number of ways, and could include people...

Dollars spent on marketing are an investment, but like any investment, there are good ones and bad ones. To be a good investment, marketing dollars must have a positive return. A dollar spent on marketing should return more than a dollar. We have developed our...

Have you ever wondered why people love eating at buffets?
It’s not because all-you-can-eat options are better for your wallet; in fact, economists have proved ordering traditional dishes is actually cheaper.
Humans crave variety. With a buffet ticket, you can try the dumplings, the salad, the spare ribs, brussels...

Cost-effective marketing
Marketing tools and opportunities are more accessible and more affordable than ever for small businesses. But any marketing activity takes time and for the cash-strapped small business owner, time is money.
There are so many ways to do-it-yourself when it comes to marketing your business...

As a health professional have you ever thought of running a content?
It's a great way to add subscribers to your list and to get more clients talking about your services. Read this great blog by Hubspot on how to set up your first content!
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With 400...

Instagram Business Profiles Test Now Features Analytics
There is hope for businesses using Instagram! Instagram is introducing more in-depth profiles for business pages allowing the owner to see analytics, email link and address links! Take a read of this article from Adweek for the full breakdown.
If...

I want to talk about networking.
Let's talk about what it actually means shall we? According to Dictionary.com, networking is "a supportive system of sharing information and services among individuals and groups having a common interest", for you and me, it means "getting out there and creating...

Looking for ways to connect with fans on a deeper level?
Have you thought about using psychology in your marketing?
Implementing basic psychological marketing principles in your social media activities can help you attract, engage, and form emotional bonds with your target audience.
In this article from Social...