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WEEKLY STOCK PERFORMANCE
The social media sector performed well this week with an average weekly gain of 2% as GOOG’s Q4/12 earnings drove the company up 7%, showing marginal CPC improvement, which have been under pressure in the last year due to the continued user shift from desktop to mobile (see Commentary). Pandora’s stock also rebounded strongly, though this was not based on any fundamental news, but rather it is likely on speculation of improved mobile ad performance flimsily based on GOOG’s results.
Impressively, the social media sector was able to shine despite the
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