Hummer summer stunner

I don’t know why this shocks or surprises me; it’s truly a perfect marriage of American excess. McDonald’s is giving away toy Hummers with their Happy Meals, dubbing it the “Hummer of a Summer” promotion.

“With enough visits to McDonald’s, children will be able to collect eight different Hummers in a variety of colors, including two versions of the H1, the original and most monstrous member of the Hummer family, which General Motors stopped making in June.

The promotion runs until the end of August and is aimed at young boys. Girls can choose to get Polly Pocket fashion dolls in their Happy Meals instead.”

Sierra Club and Environmental Defense spokesmen were less than impressed with the new campaign.

Warner turned to Jeff Davis, president of Sandelman & Associates, a restaurant industry research firm, to try to figure out why the burger mogul would be pushing some of the most gas-guzzling vehicles on the market at a time when gas prices are super sized and Americans are actually considering fuel efficiency when purchasing cars and trucks.

Warner writes:

“McDonald’s long-term partnership with Disney ended last year, the chain had faced a challenge in finding toys for its Happy Meals. “They’re in a tough position and certainly the toy truck is going to be a popular thing among kids,” Mr. Davis said.”