Copywriting Q&A: Save the World and Build Your Portfolio

For a new copywriter, “How do I build my portfolio?” is one of the most important questions to answer. In the creative industry, it can often feel like you need to have lots of samples in order to get work—but in order to get lots of samples, you need to have already gotten work. Luckily, this isn’t quite the case.

Today’s question comes from Maddy U. who asks, “I’m pretty new to copywriting, but I want to have great pieces to show. How can I build my copywriting portfolio?”

Well, I have great news for you: you can build your portfolio, do good for your career and also do good for the community.

Non-profit organizations have noble causes, a need to publicized the causes to potential donors and, often, very little cash. Which, by the way, is where you come in.

Now, don’t get me wrong: If you’re looking to make fast cash, this is not the route. In fact, if you’re looking to make any cash, this probably isn’t the best option. But if you’re really looking to build your book, this can be a great path.

Get in contact with a handful of small non-profits headquartered in your city (national non-profits probably don’t need your help). Choose causes you’re personally passionate about and get in touch with the director to offer your services for free. You’ll get an even better reception if you come with a designer partner in tow.

Not all of them may need your help, but when you find one that does, you have an opportunity to put great pieces into your portfolio and make the world a better place.

You might also want to check out an organization called Taproot, which connects creatives (and other types of professionals) with non-profit organizations that need pro-bono help. If they can use you, it’s that much easier!

Your turn! What creative ways are you using to build your portfolio? Let us know in the comments below!