Google ranking

Local SEO strategies are different than most regional or national marketing techniques. You have to take into consideration that you want to drive traffic from the main city that your business operates in, and perhaps local surrounding cities. Here are some steps that you should focus on in order to achieve the desired results of your local search engine marketing:

1. Create local pages for all three search engines – You should visit Bing, Yahoo and Google and create local pages on each of them. Your main focus should be to create pages that are categorized correctly for the set keywords that will also be using. Make sure that you choose the best possible categories for the same keywords otherwise your business may not show up in the local searches.

2. Reviews – One of the best ways to bolster your local SEO strategies is to ensure that you’re receiving regular high-quality reviews from your customer base. It is important that the reviews are real because the search engines are very good at ferreting out untruthful or erroneous reviews. You should create a simple postcard and ask for customers to leave and honest (but hopefully good) review perhaps in exchange for some small discount or other bonus that you can add to your products and services. Since every local page that you create will have a place for reviews make sure that getting positive reviews are part of your marketing strategy.

3. Local Photos NOT Stock Photos – one of the top things that people look for locally are photos of the business and images that are real. Adding stock photos does not sell anything about your business and will leave people wondering if they should even bother visiting you. Take high quality snapshots of your storefront, another one inside showing products and/or services or happy smiling people ready to solve a problem.

4. Put Phone Numbers In Title Tag Descriptions – One easy way to double or even triple people contacting you is to add your local phone number to title tag descriptions and also above the fold where people will see this information. For example, in a title tag you could say: Joe’s Plumbing, Denver CO – but why not say this: Joes Plumbing (719-555-1243) Denver, CO? This one little trick will get local people to call you first instead of having to click on a link to find out more information.

These simple, easy and fast local SEO strategies you can definitely implement today. Why not give them a try?

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Number one on Google; that’s what every business wants for its website. However, the rise to the top of Google’s search results page involves a lot of painstaking work. The process of Search Engine Optimization is vital in order to get the websites to the top, but with ever-increasing competition, businesses want faster results.

A variety of the top SEO tools have been developed in order to aid SEO experts and professionals in their quest not to just get websites to the top of the pile, but to keep them there as well. These best SEO tools have benefited many businesses by generating a lot of traffic for their websites and contributing to their overall profits.

Let’s take a closer look at some of these top SEO tools!

SEMrush

SEMrush is one of the most comprehensive SEO tools out there and is a frequently rated top SEO software. SEMrush emphasizes on the need for analytics in SEO. Apart from providing basic SEO help such as keyword identification and listing your website in various directories, SEMrush provides in-depth information about not just your website but your competitors’ too. SEMrush’s user base is absolutely massive, with more than 500,000 users having tried it and really benefited from using it for their respective SEO campaigns.

SEOProfiler

SEOProfiler packs in all necessary SEO tools into one comprehensive software. This top SEO software tracks all updates to various search engine algorithms to keep pushing your website forward in the race for top spot on Google. Custom reports can be created on SEOProfiler, and the best part is, the reports can be perfectly viewed on all devices. SEOProfiler suits businesses of all sizes, and are perfect for a team based approach to SEO, as it supports multi-user accounts.

Web CEO

Web CEO covers each and every aspect of SEO with aplomb. Be it basic SEO tasks such as keyword research and rank tracking, dedicated SEO tasks such as social media tracking and Local SEO, or analytical tools like performance tracking and competitor research, Web CEO is perfect for all types of SEO requirements. Regarded as one of the top SEO tools to have been developed, Web CEO packs in 15 must-have tools, all in one place. What’s more? You can create branded reports here too!

SEO Powersuite

SEO Powersuite is a combination of four tools; Link Assistant, the Website Auditor, The Rank Tracker, and SEO Spyglass. SEO Powersuite has managed to establish itself as one of the most cost-effective SEO software. The software has also received a lot of praise due to its interface, which makes things incredibly easy even for first-time users. This cross-platform SEO tool has been tried and tested by many top names among Fortune 500 companies in the world as well.

IBP

For better search engine rankings and increased profitability, iBusiness Promoter or IBP has become a popular choice for many engaged in SEO. IBP makes the three vital SEO tasks, optimizing, promoting, and tracking, very simple and constantly monitors all search engines for changes in their respective algorithms. Several businesses have reported financial benefits after using IBP for their SEO requirements.

The question comes up often. Many people have been burned by SEO Services, but many have also been rewarded by SEO Services. Like any business transaction or purchase you should only spend your money when you feel comfortable. Your comfort zone should pull from various dependencies, such as how well do you know this business, how long have you been doing business with this person or entity, what is your first impression, how do you personally feel about this person or entity ability to provide this service, and how well have you done your homework.

The truth about SEO services is that it is normally not hard work, but that doesn’t mean its easy. It still takes time, dedication, effort, strategy, technique, method, skill, and experience to perform quality SEO services. Anyone can use SEO services because it is within your reach to learn, but not everyone can apply sensible strategy to make SEO work. That is why SEO engineers are needed to accomplish the almost impossible, but the question is how do you know you are making the right choice and not overpaying for SEO services?

I can honestly say for the most part SEO service providers are on the up and up who want nothing more than to do professional business and provide quality SEO services. Identifying every shady SEO service may not be possible, but I have some recommended advice which should help anyone get a fair and quality rate for SEO services.

– Set yourself a “realistic” marketing budget and goal

– Shop around

– Don’t buy until you feel comfortable

– Remember “cheap does not always mean better”

– Ask for references / referrals / portfolio

– Verify references / referrals / portfolio

– Ask for statistical growth and progress reports

Set Yourself a Realistic Marketing Budget and Goal

This simply mean do not kid yourself and think you can pay $200 and overnight you will make thousands. Instead, create a budget depending on your marketing needs, competitive industry, projected outcome, and length of time. If you are looking for your website to rank in the Top 10 search engine result page for a particular keyword or keywords then expect to pay in the thousands, often times tens of thousands, for quality, professional, and reliable SEO services, almost always depending on the competitiveness of the keyword. If you want to rank in the top 10 for the keyword “Google”, this in most cases impossible, but I am sure there are some SEO companies who will accept the challenge, but will charge in the thousands if not millions to attempt this insane marketing goal.

Shop Around

Find the most appealing SEO services and compare those to other competitive SEO services. Don’t settle for “cheap” or “inexpensive”, but settle for “effective” and “strategy”. Anyone can do SEO work, but not everyone can improve results using SEO services. This is because, SEO is about technique and strategy. It’s not about just throwing thousands a links around the web and sitting back waiting for the explosion. Its actually a lot more complicated than that, as it is about having strategy, technique, and competitive edge. You must find SEO services which live by this principle and can offer you the strategic road map you need for success.

Don’t Buy Until You Feel Comfortable

You should always feel comfortable with entrusting your money into an SEO service provider paws. If you have special needs such as you want to sign a contract, you want a specific pay schedule, or you have any questions, make sure you get answers and are comfortable with the projected outcome then move forward. I personally suggest getting a contract which outlines the projected outcome and any other bullet points, then also exploring the consequences or possibilities if the projected outcome is not met.

Remember “Cheap Does Not Always Mean Better”

This is a buyer beware notice. When someone offers $20 SEO services or even $200 SEO services, I would say “buyer beware”. There may be a handful of highly skilled SEO providers who can offer you SEO services at a discount or for extremely low rates, but most of the time these providers either do not know their service worth or know exactly what they are doing, but may have had a lucky streak. You will have to pay top dollar or aggressively, yet still affordable for quality, strategic, and experienced SEO services. SEO engineers is what I like to call them. These are SEO’s who understand the SEO concept, who pioneer SEO methods, and who don’t always follow the trend, but know the trends.

Most of the SEO engineers are not going to be cheap, but well worth every dollar spent. If you take into consideration other marketing and advertising platforms, such as television broadcast advertising, print advertising, large tradeshow/fair booth advertising, etc. internet marketing and search engine optimization cost peanuts compared to these other advertising methods and have a farther audience reach. SEO services can easily cost between $5,000-$25,000, it can even be much more than this, depending on your needs, but this is far more inexpensive and cheaper than other advertising platforms. So, next time you think that SEO service cost too much, think about the other methods of advertising and their rates, along with return on investment (ROI). SEO services come out on top every time when compared against these other advertising platforms.

Ask for References / Referrals / Portfolio

Any SEO service provider should be able to point you to their qualifying work. SEO service providers should be able to present you with affectionate websites which they have performed SEO work on. This can even be the SEO service provider personal website, they should be able to point you to their rankings in the search engine as well as some result driven SEO work within the site or across the web.

Verify References / Referrals / Portfolio

Verifying information is not always easy or accomplishable. You should attempt to reach out and verify what you can. If a shady SEO business was going to scam, then I am sure this is where they would start, with testimonials. I suggest verifying what you can, but don’t get overwhelmed with referrals because it may be the shady SEO business giving self praise. I actually have some good verification tips, but that’s another article all within itself.

Ask for Statistical Growth & Progress Reports

The SEO service campaign should include periodic progress/performance reports so you can track your website progress. Tracking your website progress is important in many ways. First, it tells if the SEO engineer is doing their job. Second, it tells you if the SEO methods, strategy, and technique is working or not. Third, it tells you how well the search engines are reciprocating your SEO efforts. And lastly, it tells you how much progress is being made and at what rate. All of this advanced reporting information and trend tracking can give you an overview of your website potential while giving you the opportunity to design or redesign your landing pages to increase your return on investment (ROI).

Okay, to wrap it up, just be sure you stay out of shabby internet neighborhoods and when making any online transaction, do your homework first. Also, remember “cheap does not equal better”. Think about it, would you rather pay in the thousands to one SEO company for quality SEO work, which will produce results and increase your website overall performance or would you rather pay cheap $200 to many different SEO’s who don’t ever really give you the results you deserve. If an SEO engineer can increase your website sales and exposure by 80% without your site ever reaching the top 10 search results then you still got a good deal. This is the effect of skilled and experienced SEO services. The only difference between your website and the websites in the top 10, is those websites have SEO engineers working for them who understand SEO.

The ever evolving SEO and link building landscape has made high quality backlinks all the more important, now than they ever were. This has made it important to understand and implement high-quality strategies that drive campaigns to compete and thrive online.

Before we go any further, let’s revise the definition of link building for those who are yet to learn the many aspects of search engine optimization (SEO). Simply said, link building enables to acquire hyperlinks from relevant and trusted websites to your own website. This also helps you get ahead of the competition as it helps the visitor to navigate from one page to another, thus redirecting them to either your website or another part of your website.

Search engines that crawl a website do so through these links present on your entire website. They do so to either discover new web pages or to determine how well the page should rank in the search engine result pages (SERPs). If your website is full of quality content that is about relevancy and has the right keywords, the search engine based on these factors, along with the backlinks then decides if the page is good enough for a higher ranking. As like any other part of SEO, links and quality content also go hand-in-hand.

If you are on your way to devise or update the SEO strategies for your website then you must consider making use of backlinks at every step to improve your website. However, it is a waste of time to place the links just anywhere, which is why you must hire experts who can make use of the right research tools to leave backlinks where people would actually click on them. While it is a time taking process, it helps get your name out there and grab attention from people who are really interested in the kind of content you publish or the services you offer. Moreover, not everyone may always look for your website, but a backlink can help them reach there.

Link building works best for SEO when they come from authoritative websites that have made a mark in your industry. It is therefore crucial that the team you hire keeps an eye on new opportunities which can eventually help you rank better. Moreover, Google is here to stay and so will the search engine rankings, therefore, start working on them from today without further delay.

Link building started way back in the late 1990s, when Google started to dominate the search engine market. What keeps their popularity intact is that they are seen as a vote of confidence, which means that if you have a link coming from a trusted website, then you have done enough good to earn it. It improves your website’s credibility in the market, albeit the website adds value to the visitor. Therefore, before you look for an SEO company to start working on link building, collaborate with them to improve your website’s quality of publishing content that is worth the effort. The content should be well written, informative, relevant to your industry, and something that leaves behind a learning for the visitor.

Having a WordPress website is one thing. And managing it is a whole another. You need to perform some daily actions to ensure that your website runs smoothly. After all, it helps you to grow your business and boost sales. Ask the experts offering WordPress web development services about the important aspects of managing a WordPress website and they will tell you about the 3 S’s. They are; speed, security, and SEO. However, we believe that there is much more to effectively manage your WordPress website than the above-mentioned aspects.

If you want to have a smoothly running website, you need to know about some of the best business management methods and how to apply them. Through this article, we intend to provide you with a step-by-step procedure to manage your WordPress website like a pro.

Know What You Want
It is quite easy to build a website in WordPress as compared to other platforms. True that. But, there are chances that you might not know WordPress development to the fullest. In such cases, it is advisable to hire a company that provides WordPress development services according to your requirements. For any website based on WordPress, the major goals are to have a mobile responsive website that works flawlessly and does not stop working due to security issues.

But after you build the website, you need to ask yourself questions like, “How many conversions would I need to reach the targeted sales goal?” “When should I enhance the scalability of my website?” Once you find answers to these questions, it will get easier for you to maintain it.

Keep a Watch on Costs
While running a business, we often overlook certain financial aspects. But, it is important to remember that if you do not gain profits from your business, all your work is sure to go in vain. Hence, you need to keep supervising the finances you spend on web hosting plans, WordPress themes, plugins, design, and development tools etc.

When you create a budget for yourself, you can get better returns. Also, when you have ample amount of insights about your spending, you can predict the ROI for your business. After all, if you do not value your business, nobody else will!

Utilize the Right Plugins
Plugins and themes are imperative if you want to have a flawless WordPress website. However, it is even more important to make use of the right tools. If you do not have the knowledge required to choose the necessary plugin, you can also get in touch with a WordPress Plugin Development Company that can help you with your issues and suggest you with the right plugin to address your problem.

These plugins usually help the business owners to streamline different processes on their website and enhance their results. Search on the online market and you will find several WordPress plugins available in the market. However, you must choose the reliable and superior quality ones.

Over and above these steps, there are many other actions you can undertake to handle your WordPress Website. Just like we mentioned above, you need to go beyond the 3 S’s and have a perfect system in place so that you can keep maintaining it at regular intervals. You can also get in touch with a CMS website development company and know about their insights on maintaining a website based on WordPress. All the best with your WordPress ventures!

Now that you have seen the Keyword Research Tool, we can discuss the importance and role of keywords to the level of your achievement. It is also important to decide on a niche, so you know which direction to take. Direction is so much more important than speed because 97% of affiliate marketers are going nowhere fast. The only difference is that the 3% built their Online Empire with Keywords as the foundation. You are looking for keywords with a high search volume and a low competition within your niche.

There are three kinds of Primary Keyword Research Steps known as;

Short Tail Keywords – Are single keywords and often referred to as Primary Keywords. These are the keywords that you want present in your domain name, but be objective and precise. Let’s use the Dieting Niche for demonstration. Good Short tail keywords will then be Health, Diet and Weight. These three particular keywords get searched around 982,000 times on Google Per Month. That’s almost a Million Searches, can you see where this keyword thing is going?

Long Tail Keywords – These are normally no more than Three Keywords making up a Keyword Phrase. Within the Niche we’re using for demonstration, lose weight, losing weight, lose weight fast, and fast weight loss are excellent Long Tail Keywords. They are searched around 564,100 times on Google Per Month. But you will have to research the keywords relevant to your niche, which means your results will be different. Long Tail Keywords are being used in your Site, and Posts Title. It works really well if the Long and Short tail Keywords are combined.

Anchor Text – These are Longer Keyword Phrases and refer to the phrase someone will type into their browser to search a specific interest. The kind of search someone would enter when they are much more likely to buy. For this demonstration, how to lose weight, how to lose weight fast, and want to lose weight are great examples. Anchor text is what must be present on your site’s home page, the Google Spider love seeing this and it helps with ranking. These anchor texts are searched 852,300 times on Google Per Month. Now combine the results of the three tests we’ve just done.

Yes, 2,398, 400 Searches on Google Per Month for the three search categories combined. By now you must realize the potential of proper keyword research, and why the 3% get to make those disgusting amounts of money online! This article will Simplify the Basics of SEO, what to include in Headers with Titles and even Categories, Tag Lines and Single tags. There is also the Site Map within Google Search Console.

Identifying the H1 Heading – May sometimes also be a Post or Blog Page Title but this usually refer to the Blog, Site or Video Title. The H1 Heading is where you include the Primary Search Phrases you wish your Site or Video to Rank for in Google within 15 – 65 Characters. It is important to preferably keep the H1 Heading within 60 Characters, because the H1 Heading will appear at the top in Google Search Result pages. Make the H1 Heading both Easy to Read and to Remember.

Identifying the H2 Heading – This is usually the Blog Post Title and once again the desired Search Phrases and Keywords need to populate this Heading. Numbers play a huge role with H2 Headings, and strangely enough uneven numbers have a more striking effect, combine this with a “Reason Why” kind of suggestion and you have a winner H2 Heading.

Identifying the H3 Header – Post Titles often also make up the H3 Header, along with Widget Descriptions within the Blog Side Bar. When you use the Text Widget to load HTML code, then the “Alt=” Attribute usually appear as an H3 Header.

A Blog post Title also appears as an H3 Header when you use an SEO Plugin like “All in One SEO Tools” and your Blog Post Title appears after the forward slash (/) to the Primary Domain. Using an SEO Plugin will allow you to submit all your individual pages, posts, tags and categories as individual site maps.

Identifying the H4 Header – This can be defined as something like the Tagline to you Blog Title Tag or H1 header. A Logo image is also often accepted as an H4 header within certain Plugins which may display a logo icon.

The Site Map Description – Your Blog Site Map is extremely important, and for this you simply install the Plugin “Google XML Site Maps”. This Plugin will share an updated your Blog Site Map to the Google Search Console each time you make changes, but the changes may take a while (Normally 2 – 3 Weeks) to show up in Search Results.

It is however important to manually check for the Site Map Acceptance from inside the Google Search Console, even with the Google Site Maps Plugin Activated. There may be times when certain errors occur with your Blog Site Map inside Google, which means Google cannot find your Blog.

You have to then test the site map with the tools provided from within the Google Search Console, fix the errors found from inside your Blog C-Panel and test the Site Map again. When the results return with Zero errors found, you simply delete the old site map and upload the new site map.

Accessing the Google Search Console you will need a Google account, as with all the Free Tools Google gives you and it’s a Lot. You simply need to look in the right places and then take your time getting to know how to use the tools. Simple Search your Browser (Preferably Chrome) for the search phrase “Google Search Console” and simply follow the instructions after opening the link on the search result page.

The Blog Site Map is what Search Engine Spiders use to Crawl your Blog so it can be categorized correctly, sending the right visitors your way. This is why the presence of Keywords and Search Phrases are so important throughout all content on your Blog, just the right ones in the right positions.

These are the nine most common mistakes made by newbie bloggers, and quite simple to rectify. But one also need to know how to execute the rectification process by knowing what you’re doing, and more importantly why you’re doing it. Many of these attributes are missing on new Blogs and having them present and optimized may result in a Google Rating above 80%, providing your Blog is compiled professionally.

1 – Blog Title

A Site’s Home Page Title usually appear in the header, but it must also be an H1 header. And this is where your Short tail Keywords will serve you well. Also, your title must not exceed 60 characters including all spaces because that’s the maximum allowed by all Major Search Engines. It is however more advisable to not exceed 55 characters, just to be safe and your site can be indexed by All Major Search Engines. Try to target your Niche and a common need within, then make those keywords your Site Title Baseline.

2 – H2 Header

Your Blog Post Titles should be H2 headers, and again you must target your Niche and Keywords. Only this time you must try to apply your Long Tail Keywords. Never use Unfriendly S.E.O characters in any H1 or H2 Header content. These are any character you enter by using the “Shift” button on your keypad like apostrophes, question marks and even underscores. If you have a good anchor text, then that will also be great for using in the context of your H2 header.

When your S.E.O is done properly by the use of Plugins, then each post will be an individual URL on its own. Which is why it’s so important not to use Unfriendly S.E.O Characters. These characters will amount to a low S.E.O score, because unfriendly URLs will result in your Blog Score dropping quite considerably.

Your Post Title is also not a sales pitch, it should indicate the baseline message of your post. Think of the thought you wish to inspire with your audience, and remember, offering something useful as a solution to a problem always works!

Post Content – Now Domain and Page Authority are other fields that need attention, and that can be boosted by posting content in excess of 1000 – 2000 words. This will boost your Domain Authority, where High Quality Comments will boost your Page Authority. This is also why it is so important to have a Spam Blocking Plugin installed, and always apply the “All comments to be approved first” inside your c-Panel settings.

When you do this manually, simply click on the website provided in the comment (Open in a new window) and see if the site is indeed active. Then check that the site is indeed indexed in Major Search Engines. Same goes for the email used in the comment, test and confirm legitimacy. Should either of these not be active, then rather delete the comment because broken links are damaging to your Blog S.E.O Score.

And just a word of advice on your post content; Never refer to another page or offer on your blog, because you may want to use your High Quality Post and also publish it as an Article. This will make your content useful wherever it is published and will build credibility.

3 – Meta Description

The Meta Description is kind of like a summary of what your visitor can expect, and again you must avoid all unfriendly S.E.O characters. The Meta Description must not exceed 160 characters, but as with the Site Title a lesser count is advisable, like 155 characters maximum.

Throughout these steps, your Short Tail, Long Tail and Anchor Text Keywords must populate your headers and content throughout its entirety. You want to target a specific audience which is the only way to drop your visitor Bounce Rate.

Wait, what is the “Bounce Rate”? – The Bounce Rate is basically a visitor that opens your Blog URL, but almost immediately closes it again. You want visitors that will open your site link and stay because your content inspires interest.

Someone looking for a Dieting Product will have no interest in something like a new Flat Screen TV for instance, and that visitor will simply just leave your site and become another Bounce Statistic. I cannot place enough exclamation on Keywords, because many newbies don’t do this research and is the single most common mistake resulting in a measly 3% success rate.

Generating an income online as an Affiliate Marketer or Blogger is a Science, not a Contest and there is no final destination. Just hard work, a lot of research and constant learning.

4 – Meta Keywords

This almost came as a surprise to me, but Google no longer accept Meta Keywords. On the contrary, the presence of Meta Keywords will drop your site’s S.E.O Score. If you use Meta Keywords on your site, then you may want to remove them and check your site S.E.O Score again.

5 – Image “Alt” Attribute

This was a mistake I made too, because all images should have the required “Alt” attribute present. This is kind of like a phrase that best describes the image. Now to check this, you simply click on your “Media” within your Blog c-Panel and open each image individually from there. Just add the Alt attribute as you browse your images.

With Banners it may tend to get a little more complicated, as you need to edit the image HTML code but don’t panic just yet. It sounds a lot more technical than it really is. Image HTML is simply the code to the banner that you copy into your text widget, and is also provided by some affiliate offers but not all of them.

6 – Having a Favicon

Adding a favicon to your Blog will boost your Google Rating from 15 – 20%, and it’s the simplest thing to do. In fact, most of the optimization steps are quite basic and real easy to do. You may find that certain themes don’t offer the option of adding a favicon, and that only means a little more work. All you need to do is change your theme, and I can name at least 3 themes that do support the addition of the favicon.

You will find the themes (Redwaves by Themient, ColorMag by ThemeGrill, and Spacious by ThemeGrill) to support both Logo and Favicon addition, both of which is very important. Now just some advice on your Logo as an Affiliate marketer. Always brand your own name and not just a particular product, because it widens your options considerably.

But what is a Favicon? – Let’s use WordPress as an example. When you open the WordPress login or home page, at the top of your browser the site title tab will display a little icon. A tiny blue square with the “W” WordPress symbol. That’s a favicon and is also used as the image to create an app, should you so choose. All my personal blogs have a Google Rating of no less than 72%, that means it’s a Grade A Site and get the Gold Standard. Now Any Webmaster or professional Blogger will tell you that any score above 70% will rank in record time. As I mentioned earlier, simple steps for surprising results but even with record time we’re talking around 3 – 6 months.

How to add a favicon – Simply scroll your curser over “Appearance”, and then click on “Header” in the drop down menu. You will now see your blog display with a drop down menu to the left. In the settings you now need to click on “Site Identity” where you will find the option to add a Site Icon, which is the favicon. Preferably images of around 200 x 200 pixels.

If you don’t have your own favicon or Icon, don’t despair because I will quickly show you how to create one at no cost. Simply go to – This Free Logo Design Site – Simply Enter Company name and Category and the rest is autopilot. As I have mentioned earlier, rather brand your name, so enter your own name in the Company Name section. Simply create your favicon, download it and set it as your Site Icon in WordPress.

You can use the same image as your site Logo, but don’t forget to add the “Alt Attribute” to your images in the image settings. The alt attribute in your images is another of many tactics used to boost your Google Rating. But that will be a separate topic for upcoming posts.

7 – Domain Authority and Page Authority

Domain And Page Authority Below 20 – These two combined attributes is a little more difficult to achieve. This is where a little more hard work is required. You can boost your Domain and Page Authority by obtaining legitimate comments, careful for spam comments which in most cases are faceless profiles. A spam comment is also in most cases a “Comment” with a generated email address and website URL normally opening as Page Error 404.

Domain and Page Authority is also boosted by increasing the word count of all your Blog Posts and Pages to over 1000 words. You can go as high as 2000 words, and boost your site’s authority.

When you have completed these few steps, and the S.E.O Score Checker recognize the changes? Yes, you’ve guessed it, your blog will have a Google rating of 80% or higher. 5 Simple steps to having a Grade A rated site on Google, which will soon prove to be a valuable adjustment to your site’s ranking and even Indexing Time.

All this amounts to Search Engines now knowing exactly what your site is about, and will find it easier to categorize your site for Indexing and/or ranking.

Conclusion – There are actually several of these steps that will lead you to a Google Rating of 100%, where Domain and Page Authority is like your final step toward that goal. Once all the other attributes and settings are intact, you’re left with creating interesting and useful content that will inspire your audience to comment.

Which is also how you get recognized as a Professional, and that is one of the key elements to an actual sale online. Because that is how your site gain Authority, through content which is the only “secret” to online success.

Your visitor must want to know more, and even visit your other posts and pages. But how will you know if your audience is really interested in your content, right?

Well, inside the analytics of your Blog you want to pay attention to your visitor/views ratio. Your views must exceed your visitor count, the higher the difference, the more interested your audience will be because they are returning to your Blog.

Returning visitors are also more likely to join your list and comment on your Blog, you do have a Web Form on your Blog sidebar, right? If you don’t, then you really should and it’s actually quite simple but the “rule of content” remains the same. Make your web form catchy and interesting, apply a little color psychology.

A great platform to use for landing pages, web forms and building an email list is Get Response where you also have a 30 free trial. This is also where I build my own list, and they even offer you a free 90 day course on list building and design. You really should have an email list because it sets you apart as a more Professional Marketer and Blogger.

All super successful Affiliate Marketers all have their own email lists, blogs and websites. They also have their own social groups, pages and communities where they share their own products and systems. Remember that the only difference between a Super Successful Affiliate Marketer and the not quite so successful is time.

Time to research and learn because that is the only way to build sufficient knowledge in order to get recognized. A willingness to learn is your greatest asset, because that is where all the great success stories come from.

Chief among the specialised skills that your business should outsource, you should outsource SEO content writing.

Writing SEO content is a specialisation that marries insight from two important areas: how the human psyche works, and how search engines crawl. In other words, the science of keyword analysis applied to the art of human communication.

SEO content development is more important than ever

It’s been maligned and misunderstood as trying to “game” search engines, but is it really an evil word, “SEO”? No.

According to the Wikipedia SEO content definition:

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.

As long as there are search engines, content will have to be optimised for search engines. As search engines become more “human”, backdoor tactics and deceptive methods will more and more become obsolete. And that’s a good thing for us all.

Now – more than before Google’s revolutionary algorithm changes of recent months – our chances of ranking high are better than ever. The scammers and spammers who used awkward tactics to block up our search engine results pages have been flushed away. But you still do need to understand how search engines “think”, if you want to score well with them and attract more traffic to your websites.

Is “outsource” an evil word, then?

Since SEO content writing is such an important and specialised skill, is it a mistake to outsource it?

Yes – if you outsource such crucial work to a part-timer working out of his parents’ bedroom halfway around the world. But if you hire a professional to provide a well-defined product into a well honed workflow: No, it’s definitely no mistake.

Outsourcing can open up a whole world of talent at your disposal, for a fraction of the cost of traditional employment. And thanks to the internet, you can quickly and easily take advantage of the global outsourcing company boom.

It used to be that you could just write keyword rich content and rank well

You know what those look like:

“Dog training trainers are always looking for the best dog training resources they can find. Unfortunately, dog training resources are not always available at dog training pet stores. However, at dogtraining.com, you can find all your dog training needs at our dog training website.”

Not only is copy like that annoying as heck to read, but it now gets penalised by Google’s algorithms.

Google is always trying to get its search engine to think more like a human – maybe one day it will, and “SEO content” will simply be called “content”. But until that day comes, if ever, SEO will always be an essential need for all businesses online.

Keyword stuffing is dead.

Indiscriminate backlinking is dead.

Deceptive methods are dead.

But SEO is alive and kicking harder than ever, especially with LSI.

LSI isn’t a drug, but it’s a cure.

Today, search engines use a methodology called Latent Semantic Indexing (LSI), which uses mathematical models to figure out the overall theme of a body of copy, the way people normally talk.

So, instead of ranking an article based on keywords, Google now ranks an article for using the key phrases that real people use when they talk about a given subject.

This means that today’s solid SEO content is creative SEO content. Unlike the bad old days of keyword stuffing, LSI themed keyword content reads and sounds the way a human speaks – because it uses the actual phrases that a real person would use.

3 reasons why you need outsourced content:

1. It keeps your content writing fresh

Writing new SEO content on a regular basis is not an easy task, but a dedicated SEO Content Writer can provide you with fresh SEO copy regularly, no problem.

2. Content writing for social media has gone SEO as well

Social media marketing begins with solid SEO content. How so? You want people to tweet, like, share and otherwise upvote your content. Which they can only do if:

3. Premium content is even central to video – which is skyrocketing in importance

Videos are based on scripts and introduced by copy on web pages, whether your own or on YouTube. This copy must be SEO copy.

What do you need to successfully outsource?

1. A well-defined workflow, eg, a website into which you simply plug and play solid content

2. A willingness to benefit from a world of top talent – not just what can be found in your particular geographical location

3. Expert SEO Content Writers who are well versed with what works in SEO today

There’s a difference between SEO Content Writers and conventional writers: professional SEO writing is qualified and optimised to be ranked highly by today’s search engine algorithms, whereas general writing is not.

Additionally, for English content, you want to make sure that you hire English-speaking writers. Native English-speaking writers can give you an edge that non-native speakers can’t.

Sidebar: Are you a Web design or SEO agency?

Do you offer an SEO reseller programme or maybe even run a turnkey SEO outsourcing agency? Professional writers can help you with white label SEO content.

Let’s say that you offer a complete marketing solution for online. This would include web page content, website design, blog content, hosting, SEO, SEM, PPC, etc. You would hire specialists to fill each of these roles: a designer for the website design, a webmaster to handle the hosting, a marketer to oversee the advertising campaigns and a writer to provide copy for the Web assets.

It pays to have a dedicated professional in each role; with outsourced SEO services, you can afford to hire a dedicated SEO Content Writer, not just general purpose writers.

To outsource successfully, outsource it to a professional, not a pretender

When you outsource content writing services, make sure you contract a supplier who provides premium online writing, not “content mill” hash. Your content reflects your company – and your clients.

Outsourcing to an SEO dedicated content writer can make the difference between having content that is loved by both people and search engines – or content that is simply fluff. A professional knows the tips to SEO content that converts.