Dinosaurs In The Wild to launch in Birmingham June 2017 - with video

A new multi-million pound attraction promises to showcase dinosaurs in a way they have never been seen before.

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Dinosaurs in the Wild is an entertainmen experience, one of the biggest ever, to be housed at the NEC in Birmingham as of June 2017.

This brand new 70-minute adventure will transport families back over 60 million years by time machine to witness live dinosaurs as they have never been seen before. For the first time, the public will be able to see and feel for themselves what it was really like to be there millions of years ago.

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Cutting edge 3D movie effects, animatronics, sound, lighting, and dramatic story telling are being combined to immerse them in an exciting, completely believable prehistoric world.

Guests will get safety briefings from their guides, travel through herds of dangerous dinosaurs, watch a dinosaur autopsy, witness hatchlings emerging from eggs and come eye to eye with a very angry Tyrannosaurus rex.

Dinosaurs in the Wild has been created by award-winning producers behind one of the most successful dinosaur productions of all time, Walking with Dinosaurs. Creative Director Tim Haines produced the landmark BBC TV series which was seen by 800 million globally and producer Jill Bryant headed the spin off arena show of the same name, which attracted 8 million visitors worldwide.

Jill Bryant said, "We were keen to create something new that raised the bar for live action experiences and we're confident Dinosaurs in the Wild will do just that. This is a new dinosaur experience of unparalleled reality, where visitors will encounter these animals and their world in ways they have never seen before."

Co-producer of Dinosaurs in the Wild Bob Deere commented, "It will be highly entertaining, but also very educational – there's going to be something for all the family, and we can't wait for June 2017 when we can open the doors and share it with everyone."

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A team of over a hundred specialists are currently working on the production which has been in development for five years. The animatronic dinosaurs in the experience are being crafted by multiple Emmy and BAFTA winners Crawley Creatures and state of the art computer generated imagery is being produced by leading visual effects company Milk, who recently won an Academy Award for sci-fi smash hit sci-fi film Ex-Machina. Live action will be directed by Scott Faris, whose numerous credits include Chicago on Broadway and Las Vegas productions.

Tim Haines said, "I'm thrilled to have some of the best creative minds in the business working on Dinosaurs in the Wild. We are all committed to putting together an experience unlike anything the public have ever seen before. Production is still going on, and we're keeping full details under wraps for now, but people can expect the very best in animatronics, CGI and live action when we open next June."

Palaeontologist Dr Darren Naish has been working closely with the creative and production teams to advise on every aspect of the science within the experience, ensuring that it reflects the latest discoveries about dinosaurs.

He says, "It's a fantastic project to be involved in. I'm passionate about my work and I'm always looking for new ways to get people interested in these extraordinary creatures. This experience presents a new and exciting view of dinosaurs, reflecting the latest in scientific research which many people will not have seen or heard of before. I don't want to reveal too much at this stage, but expect some surprises!"

Dinosaurs in the Wild will open at the NEC in Birmingham in June 2017 and Ian Taylor, Venue Sales Director, NEC Group Conventions & Exhibitions said:"We are really looking forward to welcoming Dinosaurs in the Wild to Birmingham next June. We are experts at helping event owners bring their shows to life and we are confident the NEC will be a great launch venue for this experience. We are also delighted our venue – which currently welcomes 2.1 million visitors a year - will be the first place for families to experience dinosaurs in a way that nowhere in the world has offered before.''