MAZDA BEGINS PRODUCTION OF THE ELECTRIC POWERED MX-30 EV +PRESS KIT

Mazda’s first all-electric production vehicle – the MX-30 is a stylish and versatile SUV

Powered by e-Skyactiv electric drive technology, the MX-30 will arrive in the UK early 2021

Limited to 500 cars in the UK, the £27,495* Mazda MX-30 First Edition is available to pre-order now

On the 19th May 2020, Mazda began production of the all-new Mazda MX-30, the company's first all-electric vehicle, at Ujina plant No. 1 in Hiroshima, Japan. The new MX-30 is equipped with e-Skyactiv - Mazda's new electric drive technology. The front-wheel-drive powertrain combines a 107kW (145 PS) AC synchronous electric motor with a 35.5kWh lithium-ion battery, equipping the new SUV with a driving range of approximately 200km (WLTP combined).

Sized to provide the optimum balance between a driving range which gives customers peace of mind and CO2 emissions from an LCA (Life-Cycle Assessment) perspective, the system battery can be charged to 80% within approximately 40 minutes using DC rapid charging.

The MX-30's Skyactiv-Vehicle Architecture has been specifically tailored to complement the vehicle's inherently smooth all-electric driving behaviour. In combination with the new SUV's comprehensive i-Activsense safety systems, it offers customers a uniquely quiet, seamless driving experience which was a critical brief for the engineers – the EV has to be as great to drive as every other Mazda car.

The latest expression of Mazda's award-winning Kodo design philosophy reinforces this new direction for Mazda in powertrain technology development. Its uncompromisingly simple styling emphasises the MX-30s beauty as a solid mass, while centre-pillarless freestyle doors and a framed glasshouse hint at the open, spacious feeling of the cabin.

The ergonomically excellent interior features a driver-centric cockpit, a floating centre console, Mazda's first seven-inch touch-screen air-conditioning panel, and a range of new, environmentally friendly materials such as cork and door trim fabric incorporating fibres from recycled plastic bottles.

With UK pricing for the full Mazda MX-30 range to be announced later this year, the MX-30 First Edition is the first opportunity for UK electric vehicle drivers or EV adopters to take ownership of this unique, stylish and driver focused Mazda BEV. Available with a choice of free-of-charge Ceramic Metallic or Polymetal Grey Metallic single colours, the First Edition can also be ordered with either £950 three-tone Ceramic Metallic or £1,250 three-tone Soul Red Crystal Metallic.

The three-tone design further marks out the MX-30’s unique styling with a brilliant black roof and metallic grey upper side panels to contrast the Soul Red Crystal or Ceramic Metallic main body colour. Inside, the First Edition features a light and modern cabin ambiance with light grey cloth and stone leatherette combined with orange seat stitching.

As you’d expect the MX-30 First Edition comes with Mazda Connect, navigation, plus Apple CarPlay and Android Auto, while the technology tally also includes Mazda Radar Cruise control and a driver’s knee airbag.

Customers ordering a Mazda MX-30 First Edition will also qualify for a free wall box home charger^, while the car is equipped with both a Type 2 mode 2 charge cable for 3-pin plug charging and a Type 2 mode 3 charge cable for AC charging via home or public charge points. Additionally, the DC socket allows for rapid charging up to 50Kw. In this charge mode a charging time of 30 to 40 minutes can deliver up to 80 per cent battery charge.

Staying true to the ‘Jinbai Ittai - car and driver as one’ ethos found across Mazda’s combustion engine range, the Mazda MX-30 has been designed to deliver the intuitive responses, natural feedback and involving handling you’d expect of a Mazda. Electric G-Vectoring Control Plus (e-GVC Plus) enhances chassis performance by using motor torque to optimise the front-rear load shift for improved stability and the MX-30’s Skyactiv-Vehicle Architecture is specifically tailored to compliment the smooth power delivery of the e-Skyactiv drivetrain. The dynamic focus also extends to a throttle pedal that delivers a seamless transition between linier power delivery and smooth regeneration on lift off, equally, the braking system offers a seamless transfer between energy regeneration and hydraulic brake action.

Commenting on the Mazda MX-30 First Edition, Managing Director, Mazda Motors UK, Jeremy Thomson, said: “our first all-electric Mazda heralds an exciting start to Mazda’s second century in business. With the First Edition MX-30 order book now open, customers in the UK can reserve a car for just £800 for delivery early in 2021. A battery electric vehicle conceived and created with Mazda’s well-renowned focus on distinctive styling, innovative technology, driver focused dynamics and class-leading interior quality, the MX-30 will be a standout addition to the rapidly evolving EV marketplace. Part of Mazda’s multi-solution approach to efficient vehicles, the launch of our first pure electric car is a milestone moment for the brand and a landmark moment for our dealers and customers here in the UK.”

UK prices for the Mazda MX-30 First Edition announced

Mazda’s first battery electric vehicle, the Mazda MX-30 EV will arrive in the UK early next year.

Limited to 500 cars in the UK, the £27,495* Mazda MX-30 First Edition is available to pre-order now.

Customers ordering a First Edition will receive a free wall box charger for convenient home charging^.

In a year that sees Mazda celebrate its centenary, Mazda UK is also looking to the future with the announcement of pricing for the Mazda MX-30 First Edition – the debut model in the MX-30 range. Limited to 500 examples, the Mazda MX-30 First Edition is available to pre-order now and costs £30,495 on-the-road - £27,495 inclusive of the OLEV grant.

With UK customer deliveries beginning in early 2021, the MX-30 First Edition is Mazda’s first all-electric production vehicle and part of an electrification strategy that has already seen Mazda M Hybrid, mild hybrid fitted as standard to the Mazda3 and Mazda CX-30. A stylish and versatile crossover, the Mazda MX-30 features an AC synchronous electric motor and a 35.5kWh lithium-ion battery that delivers a range of approximately 124miles and comes with AC charging up to 6.6Kw and DC rapid charging designed to meet 125A Combo Charging standards.

Reflecting a unique expression of Kodo design, the MX-30’s styling emphasises the cars beauty as a solid mass, while the freestyle doors and framed glasshouse hint at the open spaciousness of the cabin. The front doors open forward to an angle of 82 degrees, while the rear doors open backwards to an angle of 80 degrees to reveal a stylish and driver focused interior. Inside, the sense of space is enhanced with a floating centre console that sits independently from the dashboard, while the use of environmentally-friendly materials has been carefully matched to meticulous quality and finish.

The lower console incorporates a 7-inch colour touch-screen air conditioning control panel, and in a nod to Mazda’s founding as the Toyo Kogyo Cork Company in 1920, the Mazda MX-30 features cork lined centre console trays and inner side door handles. Harvested from the bark of trees without felling, the use of cork and door trim materials that incorporate fibres from recycled plastic bottles, are perfectly suited to Mazda’s first pure electric production car.

With UK pricing for the rest of the Mazda MX-30 range to be announced later in the year, the First Edition is the opportunity for electric vehicle drivers or EV adopters to be the first to take ownership of this unique, stylish and driver focused Mazda BEV. Available with a choice of free-of-charge Ceramic Metallic or Polymetal Grey Metallic single colours, the First Edition can also be ordered with either £950 three-tone Ceramic Metallic or £1,250 three-tone Soul Red Crystal Metallic.

The three-tone design further marks out the MX-30’s unique styling with a brilliant black roof and metallic grey upper side panels to contrast the Soul Red Crystal or Ceramic Metallic main body colour. Inside, the First Edition features a light and modern cabin ambiance with light grey cloth and stone leatherette combined with orange seat stitching.

As you’d expect the MX-30 First Edition comes with Mazda Connect, navigation, plus Apple CarPlay and Android Auto, while the technology tally also includes Mazda Radar Cruise control and a driver’s knee airbag.

Customers ordering a Mazda MX-30 First Edition will also qualify for a free wall box home charger^, while the car is equipped with both a Type 2 mode 2 charge cable for 3-pin plug charging and a Type 2 mode 3 charge cable for AC charging via home or public charge points. Additionally, the DC socket allows for rapid charging up to 50Kw. In this charge mode a charging time of 30 to 40 minutes can deliver up to 80 per cent battery charge.

Staying true to the ‘Jinbai Ittai - car and driver as one’ ethos found across Mazda’s combustion engine range, the Mazda MX-30 has been designed to deliver the intuitive responses, natural feedback and involving handling you’d expect of a Mazda. Electric G-Vectoring Control Plus (e-GVC Plus) enhances chassis performance by using motor torque to optimise the front-rear load shift for improved stability and the MX-30’s Skyactiv-Vehicle Architecture is specifically tailored to compliment the smooth power delivery of the e-Skyactiv drivetrain. The dynamic focus also extends to a throttle pedal that delivers a seamless transition between linier power delivery and smooth regeneration on lift off, equally, the braking system offers a seamless transfer between energy regeneration and hydraulic brake action.

Commenting on the Mazda MX-30 First Edition, Managing Director, Mazda Motors UK, Jeremy Thomson, said: “our first all-electric Mazda heralds an exciting start to Mazda’s second century in business. With the First Edition MX-30 order book now open, customers in the UK can reserve a car for just £800 for delivery early in 2021. A battery electric vehicle conceived and created with Mazda’s well-renowned focus on distinctive styling, innovative technology, driver focused dynamics and class-leading interior quality, the MX-30 will be a stand out addition to the rapidly evolving EV marketplace. Part of Mazda’s multi-solution approach to efficient vehicles, the launch of our first pure electric car is a milestone moment for the brand and a landmark moment for our dealers and customers here in the UK.”

Mazda MX-30 | an electric car for the environment and the driver

Mazda’s first production electric car, the Mazda MX-30 has been revealed at the Tokyo Motor Show and stands apart as battery electric vehicle developed for customers who don’t want to sacrifice driving pleasure when they buy an electric car. With its unique freestyle doors, ecological materials and right-sized battery giving a range of approximately 125 miles [1], exceeding the 30 mile average daily drive of the European customer [2], the Mazda MX-30 marks another positive step in Mazda’s multi-solution approach to reducing emissions following the recent arrival of the innovative Skyactiv-X engine.

A car with a battery, not a battery with wheels

Commenting on the premiere of the Mazda MX-30, which will arrive in European dealerships during the second half of 2020 and the UK in 2021, Yasuhiro Aoyama President & CEO of Mazda Motor Europe said: “As with all our products, our designers and engineers had a very clear goal for our first battery-electric vehicle. It had to have stand out design, be great to drive, something that is key part of Mazda’s DNA and makes us unique when compared with competitors, and most importantly, make a positive contribution to reducing emission across the entire life cycle of the product. Alongside the electrification technologies we are introducing across our range, being a smaller manufacturer we focused all our efforts on creating an electric car that we anticipate will be a second car where the range of our vehicle will meet customers’ needs”.

Adding, “Many of the media who have driven our test vehicle have said it is one of the few electric cars they have driven with the positive characteristics of a regular car.Delivering driving pleasure is at the heart of every Mazda we design and that will be no different in our electric car.”

A focus on the driver

Like every other Mazda, the Mazda MX-30 provides a very natural and responsive driving feel by accelerating, turning and braking exactly as you intend in everyday driving situations.

In the Mazda MX-30, this is achieved through the innovative engineering approaches in the e-Skyactiv package.This includes also the battery being rigidly integrated into the vehicle body structure which enhances the overall body stiffness and provides excellent response to the driver's input.

In addition, given the importance of sound to a drivers’ perception of torque and speed, the Mazda engineers have also created an electronic sound system inside the Mazda MX-30 , which is synchronized to motor torque in sound frequency and sound pressure.This leads to less variation in vehicle speed resulting in very stable driving which is further supported by Mazda’s unique G-Vectoring Control (GVC) has been expanded and uses the advantages of the electric motor (electric G-Vectoring Control Plus).

Distinctive Kodo design

With the Mazda MX-30, we continue the Mazda design focus of “less is more” when it comes to the exterior and interior of our cars.

The cabin has a sense of oneness, flowing from the top of A pillar to the rear end. The colour of the framed top roof makes this feeling even clearer. The freestyle doors give the Mazda MX-30 a distinctive and elegant cabin silhouette, as well as providing customers with easier access to both the front and rear seats. In the interior, we are also introducing eco-friendly materials and are replacing much real leather with a vegan alternative. There is also environmentally sourced cork featured in the floating center console which provides creative storage space.

What’s in a name?

Mazda has used the MX prefix on several products that were designed and engineered to challenge the assumptions in the automotive industry at the time. With the MX-5 we created a sporty two seater when the roadster had been dismissed by other manufacturers.

With the Mazda MX-30, we have created a completely new EV experience with the Mazda DNA of unique interior and exterior design and great driving dynamics, ensuring that our customers are still able to experience the joy of driving for which Mazda is famous.

Product specification*

The Mazda MX-30 is available now for pre-order in several EU markets and will arrive in markets during the second half of 2020.

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