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Is Heat Controller Really a Rheem?

So I contacted Heat Controller about their brand to inquire as to if their Century furnaces have the exact same internals as Rheem/Ruud products.

Their Response:
"Heat Controller owns the Century brand name.
Our products are not Rheem's but are manufactured at the same location."

My Response:"So Heat Controller's Century Furnaces have pretty much the exact same parts as Rheem Furnaces?
Is there any price difference?"

Their Response:"Our product is sold through wholesalers and we do not control their selling prices to the public.
Concerning the components, we don't have any knowledge of what components Rheem uses. A local dealer should be able to provide pricing to you if you are interested."

Do any of you professionals have a concrete answer? I'm very curious about this.

Same stuff. When our WeatherKing dealer lost the brand he sold HC furnaces til he came up with a new line. Same serial #s, same part numbers. Could be some slight differences but nothing major. Except for the 2 stage and 2 stage VS, which should be identical to the comparable Rheems, they are more in the lines of the builder Rheems. The GLUA 90% is like the RGRS for example. They make up their own model numbers. Motors should be the same ones Rheem uses. Rheem buys from the same motor makers all brands do. The variable speed motors would be Genteq, aka Regal-Beloit, aka GE.