Imagine a marketing campaign that’s created in five days and launched with minimal cost, a campaign that generates buzz and leads to an increase in sales. Too good to be true? Not at all; it’s marketing on Vine.
A&W Restaurants launched its Mini Polar Swirls in April through Vine, a social...

According to www.colgate.com, it has been estimated that 9–15 percent of Americans avoid seeing the dentist because of anxiety and fear. That's about 30–40 million people.
Local Maitland, Florida, resident, Linda Vail, is one of these people. A bad experience at a dentist office as a kid was the...

When it comes to all-American food like salads, sandwiches, and burgers, we all have our own version of perfect.
Assembly-line quick-service concepts are making sure customers have the ability to create that perfect menu item. By offering an array of fresh, quality ingredients—from conventional to...

Nicole Wilski, formerly a financial adviser for her family’s florist business, is now building a successful collection of Checkers units across the Detroit market. Wilski took her business administration education to the quick-serve restaurant world in 2009 and has since opened six Checkers in the...

Salsarita’s debuted a new dessert, Poquitos, today. Poquitos are Salsarita’s take on traditional Mexican favorite: the churro. Realizing the lack of variety offered on the dessert menu in most fast-casual Mexican restaurants, Salsarita’s is bringing the alternative to its customers.
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Executive chef Dennis Friedman is a classically trained culinary artist and owner of Newton’s Table, a popular fine-dining restaurant in Bethesda, Maryland. Later this summer, he’ll open a new restaurant dedicated to his restaurant’s most popular dish, the noodle-inspired Fuzu, in Washington, D.C.’...

At some point, most customers have the unpleasant experience of walking into a quick serve, ordering food, and getting a less-than-warm greeting from an employee who seems disconnected from his work and guests. These diners may think the attitude is entirely the employee’s fault, but it may stem...

51Einstein Bros. Bagelsrank last year: 47With domestic sales down by about $12 million, Einstein Bros. Bagels fell out of the QSR 50 and tops the Contenders list for 2012. The brand has redesigned its options for value-conscious customers, including the new $3.99 Everyday Value Offers. With an...

Chronic Tacos has signed multi-unit franchise agreements for 12 new locations in Colorado, three locations with the opportunity for 12 additional in Washington, and its first location in Phoenix with the opportunity for 14 additional Arizona locations. New California-based locations currently in...

VertsKebap, a rapidly growing fast-casual restaurant based in Austin, Texas, announced today it has named independent Dallas advertising agency Firehouse as its creative agency of record, effective immediately.

Reservations for this year's White Castle Valentine's Day dinner are as hot as the steam-grilled-on-a-bed-of-onions Original Slider – and the limited seats are almost all taken. But, there are still a few left for last-minute planners.

Convenience stores are increasingly taking a larger slice out of the quick-serve pie with fresh food offerings. It’s become such a lucrative business for C-stores that Sheetz, the Pennsylvania-based C-store chain that this week opened its 500th location, is planning stores designed...

While the fast-casual category continues to be the fastest-growing industry sector, the road in 2015 will be bumpy. We will see constant change and challenges around every corner. For industry leaders, there are issues that will keep even the most seasoned executive awake at night.
Here is my top...

Kevin Kester’s family has been farming in the U.S. for generations. And it’s not just a couple of generations they’ve been farming; more like generations upon generations, way back to the 1600s, specifically in California since the 1860s. Today, Kester owns a 22,000-acre beef cattle ranch in...

When Lori Newcomb found out she had stage III ovarian cancer last year, she made it her mission to learn more about the disease and help other women fighting the same battle. She sat down with her husband, Chris Newcomb, cofounder and CEO of Southern quick-service chain Newk’s Eatery, and together...

Convenience stores are increasingly taking a larger slice out of the quick-serve pie with fresh food offerings. It’s become such a lucrative business for C-stores that Sheetz, the Pennsylvania-based C-store chain that this week opened its 500th location, is planning stores designed more as fast...

Though U.S. consumption is well below other proteins today, seafood will likely be an increasingly important part of the American diet in the years to come. The country’s population is predicted to grow by 89 million between 2010 and 2050 to 401 million people. More people require more food—and...

When fast-casual chain Zoës Kitchen Inc. debuted on the New York Stock Exchange last April, the Plano, Texas–based Mediterranean-style eatery recorded its initial public offering at $87.5 million. Satisfying an investor appetite for investments within the trendy fast-casual space, Zoës’ strong...