Paramount Taps Kelban to SVP, Brand Marketing

Paramount Home Entertainment has named Russell Kelban SVP of brand marketing. He will handle planning, product development, creative and execution of marketing initiatives for DVD and Blu-ray titles from Paramount and its labels.

“The addition of Russell to our marketing team will help us to further strengthen our position in the marketplace and maximize the potential of our powerhouse theatrical slate,” said Kelly Sooter, EVP, worldwide marketing. “He brings a wealth of entertainment marketing experience and online expertise, which will be a tremendous asset to our team as we continue to forge new ground with innovative marketing initiatives.”

Kelban previously served at Universal Studios Home Entertainment as VP of digital marketing.