There is no design theoryanddefinition. There areonlybasicprinciplesthatarethe baseforrecording designers ideasandimaginationon the paper, tablet or your web.Basicprinciples that you need to “take care” of:

By analyzingfocusgroups resultsandnumerousstudies in different newspapers and magazines around the world I have realizedthatmost“annoying” thing for readers is – lack of order. Because of that fact: createnavigationtoolsthatenablereadersto accessthe desiredcontentinthe shortest possibletime.