Entertainment

The Mashable Lounge Launches: Live Twitter Chatroom

Later today we're introducing a new, exclusive feature on Mashable - the Mashable Lounge. This live Twitter chatroom was created in partnership with Tinychat, and combines live video streaming with Sign-in via Twitter oAuth: in short, Twitter users can join the chatroom in one click with no password required.

We'll be using the Mashable Lounge for scheduled video interviews with notable people in the social media space - from social media experts to public figures and celebrities utilizing these tools - plus live screencasts and product demos, Q&A sessions with Mashable staff and live conference coverage. Features include:

- Live streaming video from the webcams and mobile devices of Mashable editors

- screensharing for product demos from founders and the Mashable team

- sign in with your Twitter username, and optionally Tweet your chats

- capacity for 2500+ participants in the chatroom

- up to 12 concurrent video streams

- livestreams are recorded and archived for later use

The Lounge got an early test run on Friday night as Mashable Editor Ben Parr streamed live from Facebook HQ during the Facebook Usernames launch. More than 450 concurrent viewers joined the chat and posted questions about the launch.

Our first scheduled Mashable Lounge chat will take place tonight, Monday June 15th, at 9pm ET.

Join myself and Steve Rubel (SVP, Director of Insights for Edelman Digital) for an informal chat about social media marketing, where we take your questions on everything from using Twitter for business to building a Facebook page.

To say the discussion will be lively is an understatement: with hundreds of chatters asking questions, our unofficial Mashable Lounge discussions all moved at lightning pace.

Special Thanks to Tinychat

A special thanks goes to Tinychat for spending the last month building out these features for us. Integrating Twitter oAuth into a live chatroom is no small challenge, and we're pleased to see it working smoothly and seamlessly.

Innovations @ Mashable

One of my favorite things about working at Mashable is that we have the opportunity to not just cover social media developments, but to be a platform for new technologies that move the market forward. In recent months we have:

—Sociable Ads - Mashable created Sociable Ads, allowing brands to syndicate their Tweets to the Mashable sidebar. Big brands like Jetblue and Virgin America have participated in this new form of engagement-based advertising.

—Blippr acquisition - Mashable acquired the "Twitter for reviews" community site Blippr, which has shown 150% growth in the past month alone!

—Summer of Social Good - On June 1st, Mashable launched the Summer of Social Good, an ambitious charity campaign using multiple social media tools to raise as much money as possible for good causes over the next 3 months.

If you're developing a new social media application and think Mashable could be the venue to test it with an audience numbering in the millions, please do get in touch.

Mashable
is a global, multi-platform media and entertainment company. Powered by its own proprietary technology, Mashable is the go-to source for tech, digital culture and entertainment content for its dedicated and influential audience around the globe.