Etailers Come Down To Earth

COMING NEXT TO
YOU At a time when every Tom, Dick and Harry are opening online stores, selling
fashion ware to gizmos, some ecomm frims are opening physical stores to win
over customers

Several ecommerce companies
are opening physical stores to give customers a touchand-feel experience of
products and stand out in the clutter of the increasingly flooded online retail
space. Flipkart, Zivame, Pepperfry, FirstCry and Lenskart have started offline
experience zones to differentiate their offerings from their online rivals and
to increase their credibility.