Why do I need a Service Plan? I don't need a service plan for any of the apps on my iPhone.

IBM offers a range of services to support MobileFirst for iOS apps. From assuring that the apps are properly integrated into your business to AppleCare device protection and maintenance, the apps that are now part of your enterprise infrastructure will be integrated quickly and updated accordingly.

Is purchasing a Service Plan mandatory? If so, do I have to buy a separate Service Plan for each app?

No. Integration needs for MobileFirst for iOS apps varies by client. While some clients install a single app at a time, more and more clients are digitally transforming their enterprise – rolling out suites of apps across the enterprise. IBM supports both approaches.