With DAM as the foundation, the content part of master data management, any change to downstream systems or the processes that stem from them are much easier to manage. This is a point often overlooked with DAM: you are able to centralise both assets and metadata, and by doing so you gain granular control over all your digital operations.

New Vendors, New Content New Strategies

Digital transformation and Omni-Everything need solid standards and a best practice approach to get it right first time. In order to play well in the digital economy digital asset management and its ability to automate metadata is the foundation play. Keep up to date and subscribe to our newsletter.