Name change from Beaner's Coffee

Due to concerns that the term "beaner" is
disparaging toward Latinos, it was announced on Sep 15, 2007, that
Beaner's Coffee would be changing its name to Biggby Coffee
effective immediately. The decision caused a small stir in the
Lansing area and among MSU students. The change will be completed
by Jan. 31st, 2008. Biggby chief executive and co-founder Bob Fish
says the East Lansing-based company never intended to have a name
that could be perceived as derogatory.

"Beaner's Coffee is the largest 100 percent
operator-owned retail coffee franchise in the U.S. and is among the
fastest-growing franchises in the nation. Entrepreneur Magazine
included Beaner's among its 2007 list of top franchise
opportunities. To expand into new markets, we've heard more and
more comments about our name, to the point that we had to take a
hard look at changing it,' said Fish. 'We ultimately felt we would
be condoning the use of a disparaging term if we chose to do
nothing.'"