Acxiom Corporation

Company: Acxiom Corporation, Little Rock, AR Company Description: Acxiom Corporation makes information intelligent for many of the world’s leading and most dynamic companies. Its unmatched customer insight is achieved by blending the world’s largest repository of consumer data, award-winning technology and analytics, multi-channel expertise, privacy leadership, and superior knowledge of a wide spectrum of industries. Nomination Category: Corporate Literature Categories Nomination Sub Category: Best Marketing or Sales Brochure or Kit

Nomination Title: Acxiom Evolution Direct Mail

The date on which this nominated material was first distributed or otherwise made public:

December 2008

Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words):

This piece was targeted to C-level prospects, as well as media analysts. The objective was to make them aware of Acxiom's thought leadership and overall positioning in global interactive marketing services. The piece had to be attention-getting as these individuals see many creative direct mail pieces. The screen-printed aluminum box held a folder filled with Acxiom messaging and thought leadership printed pieces, plus a pre-charged media player loaded with a video from (EO John Meyer. The piece received many favorable comments from recipients as being a very compelling direct mail.