“It’s not about you!” More impact & influence on social media

“It’s not about you!” More impact & influence on social mediaandrea2018-11-29T07:59:27+00:00

“It’s not about you!” Are your website, newsletter and social media posts still about you? Time to make the mind-shift; adding value, inspiring and helping others is much more interesting.

I am one of the top 10% of social media influencers worldwide, even though I have a relatively small following of around 20.000.

“Esther really has me thinking about how self-centered we are in our posting. I am changing my point of view so I can post better and more exciting content.”
– Cherie

“I finally found a way to promote my business that feels good. Not by saying “buy my stuff”, but by providing value first and then linking to a course I am offering. A real eye-opener!”
– Nienke, entrepreneur

“Esther knows her stuff and she practices what she preaches.”
– Cat, freelancer

“Clear valuable examples”
– Paulien, entrepreneur

“I seldom meet people who naturally understand and put in practice social media as we teach it to our students from literature. Esther understands it is about the message, not the messenger, and she explains that perfectly.”
– Willemijn van Dolen, Professor of Marketing, University of Amsterdam Business School

I learned the secrets of personal branding and free publicity long before the invention of social media, so I use social media in a different way to most people. My three secrets are:

Authenticity

It’s not about you!

Always provide added value

I’d like to challenge you to completely change your perspective on social media.

The presentation consists of:

My personal social media journey and the principles I discovered

Inspiring examples from all over the world (smart use of social media with a minimal budget, exceptional customer service, brands that know how to ‘listen’ to the market and much more)

An interactive or workshop part where participants get a (custom made) assignment to put the ‘mindshift’ into practice.

Takeaways

Mind-shift: a completely different perspective on social media

Know how to ‘listen’ to what your audience is saying on social media

Turn any average post into an added value one

Learn to work with what you already have

Appreciation for creativity and out-of-the-box thinking

Entrepreneurial mindset

Turn any challenge into an opportunity

Energy and inspiration to apply these principles and practices immediately (not next week)

Extra’s

Esther’s presentations are very flexible. They can range from 15 minutes to 3 hours. From inspiring to interactive. Tailor-made to fit your requirements and meet your expectations. The following elements may be added to a presentation:

You know ‘stand up comedy’? Instead of jokes, I share solutions to all kinds of challenges the audience is facing. Big or small, business or private; I show how to think creatively and challenge the audience to participate. I connect people in the audience who can help each other for immediate results.

An interactive mix of inspiring videos, puzzles, real life examples, my own story (e.g. Coins for Care) and other anecdotes. There’s something for everybody. Central themes are: achieve more with less resources, creative thinking, natural networking and passion.

The Marshmallow Challenge, the impossible rope exercise, the horse puzzle etc. Depending on the group, the space, time available and the program I know the perfect energizer; providing fun, energy and valuable insights.