This is iPhone XS, Apple’s Flagship 2018 iPhones

Earlier today, we reported that Apple will be calling both the 5.8-inch and 6.5-inch 2018 iPhone flagship models, iPhone XS, instead of iPhone XS and iPhone XS Plus.

But many readers probably might not have realised that the image that we had posted, is the product marketing image of the actual 2018 iPhones that will be unveiled at the September 12 event at Apple Park.

Apple’s product marketing images and names almost never leak. So the leak of product marketing images of the iPhone XS, Apple’s 5.8-inch and 6.5-inch 2018 iPhone models is unprecedented. Apple was probably planning to use these images at the September 12 iPhone XS launch event. It is not clear how 9to5Mac’s Guilherme Rambo managed to get it along the the product marketing photo of the Apple Watch Series 4. Though it is speculated that he discovered them through a URL that was exposed publicly but should not have been.

The leaked marketing image doesn’t provide much information except that it confirms that Apple will be introducing a bigger iPhone XS model which is rumoured to come with a 6.5-inch OLED display, along with the 5.8-inch iPhone XS model. It also confirms that Apple will also launch a stunning gold color model which was missing from the 2017 iPhone X model.

The 5.8-inch and 6.5-inch models with the same names makes sense. They are likely to get very similar features except for the larger iPhone XS model probably getting more RAM, unlike previously, where the Plus model got a dual-camera camera system etc. It would have also been a mouthful to include the Plus as I except most people to pronounce it as iPhone ‘Excess’ instead of iPhone ‘10S’.

Here a quick look at the new features and improvements we can expect in iPhone X models as we had summarized in our 2018 iPhones rumor roundup post:

5.8-inch iPhone XS Features:

Same design as existing iPhone X

Improved Face ID with faster unlock times

Faster internals with 3GB RAM

Improved dual-camera setup

Improved battery life

Fast charging

Estimated price ~$899

6.5-inch iPhone XS Features:

Same design as iPhone X

Bigger display

Face ID

Faster internals with more RAM (4GB)

Improved dual-camera setup

Will offer better battery life over iPhone X

Fast charging

Estimated price ~$999

It is easily one of the biggest scoop in Apple’s history, a company that prides itself of secrecy and had recently mentioned had doubled down on secrecy to prevent leaks. So I wanted to highlight it again with this article.

If you are planning to upgrade to iPhone XS then it is the best time to sell your old iPhone. Check out our post where we show you how and where to sell your old iPhone to upgrade to iPhone XS.