Your best opportunity for growing business: the customer experience

To grow and win business, customer service is non-negotiable. But customers expect more. Successful companies–whether small or enterprise–must also deliver the kind of customer service and experience that compels customers to come back. And then come back again. And again.

In a recent Pricewaterhouse Cooper survey, 3 in 4 US consumers ranked customer experience as an important factor in their buying decisions. “Customers are willing to spend up to 16% more on products and services with companies that offer a better experience.” Read on to learn more about the customer experience opportunity, plus five trends to consider as you grow your business.