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Windows 7 was the "promised savior" from Vista. Windows 8, on the other hand is another Vista, and if we take into account the UI, it's worse than Vista.

Another thing to consider is that Windows 8 is much better protected against unauthorized use than Windows 7 was, so a lot of would-be adopters are waiting until a solution is found for that. Windows 7, by comparison was similar enough to Vista for enthusiasts to quickly find a way to "liberate" it of any usage restrictions very fast, so users felt more secure when they knew the OS they are installing today won't go into lockdown 30 days later with no going back. Vista adoption rates were also slow until Microsoft lowered the defenses at the beginning due to a court order.