Auto Service Finance

Reaching new customers on Facebook with 100 Posts Plan and Supercharged Facebook Ads

CASE STUDY

Auto Service Finance wanted to reach vehicle owners via Facebook in order to raise awareness of their 0% finance offering and let financially savvy car owners know there was a different way to pay for car repairs.

7X

23X

3.8X

Increase in Auto Service Finance’s Facebook Page audience size

Increase in users engaging with Auto Service Finance’s Facebook Page over 28 days

Increase in users Auto Service Finance’s reached on Facebook daily

Increases between January 2018 -the month before ASF began working with 100 Pound Social – and May 2018

THEIR STORY

Pay car repair bills in instalments with 0% fees

Founded in June 2013, Auto Service Finance (ASF) set out to offer great value to drivers and garages alike.

Their service allows drivers to split the cost of their car repair bill into manageable interest free instalments for no extra charge.

Over 1,500 garages across the UK are part of the ASF network. ASF’s online, paperless platform approves 90% of drivers in seconds.

THE CAMPAIGN

Audience growth and increased reach

Auto Service Finance’s Facebook campaign had three elements

1. Engaging, regular social media posts that educated their audience on their offering (100 Posts Plan)

2. Post Boosts 2X per week to push back against Facebook’s low organic reach and ensure Auto Service Finance’s posts are seen by their target audience (Supercharged Facebook Ads)

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