Categories

Experience

Summary

Work history

Groshelle Communications is an award winning boutique agency that delivers results. For over three decades, Heidi Groshelle has helped startups and established companies build global awareness of innovative technologies around the world.

Portfolio

From unknown to recognized: Pramata new category launch

The company faced many challenges rolling out a new groundbreaking category, building brand awareness, and establishing thought leadership with a new type of buyer. As a result of communications initiatives, Pramata earned 14 feature articles, increased social media attention by an average of 150%,

The Seed of an Idea: An Introduction to Open Garden

Open Garden was looking to raise its profile, debut new WiFi technology and build on the platform’s ecosystem. In three months, Groshelle Communications secured over 70 pieces of coverage across several media verticals. Traffic to the site grew 100%, downloads of the app increased 25% in days

Launching The Workers Lab, a Social Impact organization and incubator

Within 3 months, we introduced a new non-profit category at the intersection of traditional labor unions and cutting edge Silicon Valley incubators. Established Carmen Rojas as a thought leader, received profile coverage in BuzzFeed and Fast Company, and secured a talk at a key industry conference.

Skills

Skills

Public Relations and Communicationspublicitycommunicationspublic relations

Availability

Not seeking work

Available

Available during business hours only

Commitment

Can work
10hrs
per week

Can commit to
6 months to 1 year

Interests

Industries I love

Consumer ProductsMediaMedtechTech

Side projects

I launched the first plasma TVs in the US: Firefly, the first phone for kids; Open Garden, a WiFi Mesh Network; and over 100 other startups