Amit Kishore headed for Optimum Media Direction as Operations Head

Amit Kishore VP, Zenith Optimedia, has put in his papers. He is joining Omnicom's OMD (Optimum Media Direction) Nigeria as Operations Head from the first week of December. He will be handling some well-known clients like Glaxo Smithkline, Reckitt Benckiser, Guinness, BAT, Haier, Cussons, Virgin Atlantic, Pfizer and Promasido.

Commenting on his new assignment, Kishore said, "My responsibilities would be on a larger scale as I will be handling all the clients. I will be facing a bigger challenge in terms of the market. My primary role would be to add value to the media planning process and bring it to an advanced level. For that to happen, a lot of work needs to be done in the field of media research. My stints in media research with TAM, IRS and MRUC will be useful here."

Kishore began his career with Grey Worldwide, Bangalore, as a Media Planner in 1997. After two years, he quit Grey to join TAM, Bangalore, as Senior Client Servicing Executive. At his last stint with Zenith Optimedia, he was VP on Hyundai Motors business for four months.

Kishore has also worked in Indigo FM in Bangalore, an FM radio station launched by BPL Innovision, in 2000, where he worked as Senior Manager for audience research and marketing. He then joined the Indian Readership Survey (IRS) Department of TNS (then NFO), Mumbai, as marketing manager.

He was Media Group Head with Mediaedge:cia, Mumbai before moving to Insight, a part of Lintas Media Services. He joined Universal Media 7 (UM7), a part of the McCann-Erickson Group, Saudi Arabia, as a Director, Media Planning, in 2005.

Kishore has handled a wide portfolio of brands during his career such as Britannia (the dairy business), Bajaj Auto, the Pantaloon Group (Pantaloon and Big Bazaar), Videocon, Sansui, Timex, Wrigley's, MTR Foods, Lee Jeans, Arrow Shirts, Excalibur Shirts and WorldSpace, among others.