“A national magazine for the west coast. I realized that this was the opportunity that I was waiting for. It was a challenge unlike any other — head up the creative for a brand new magazine for print, digital, and live events. Oh, and build it from the ground up. Its potential was as big as I wanted it to be. Its creative vision would be mine to define. That’s not something any already-renowned magazine could ever really offer. For the first time, I didn’t have the reputation of a company to define me. The blank canvas was as scary as it was exciting.”