“French wines are so good they don’t need to be advertised”

Who said this? French State Secretary for Prospectives and Evaluation of Public Policies and Internet, Eric Besson when asked why French wines couldn’t advertise on the Internet at LeWeb8 conference. This rather silly statement went around the world through various web sites, twitter and videos on the conference.

Unfortunately, as soon as this statement was made public, various reports showed that the French wine industry was loosing shares on most international markets: in England, American wines supplanted French wines; the export figures for the US went down and so on.

French wines are so good they don’t need to be advertised? Thank you for ruining our wine culture, Monsieur Besson!

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For over a decade, Resmo has created the Web presence and managed e-communications for prestigious European wine estates, Champagne houses and international brands. We work closely with their inhouse staff to present their products and services in the most attractive light that is also most accessible to the local culture of the target audience.