Tuesday, October 7, 2014

Online discount food and drink retailer, Approved Food, has completed its move into larger premises, the fourth time the company has expanded since launching in 2009.

The online service offers deals that no supermarket can compete with by selling over 1,000 long dated, short dated or out of date "best before" products from many well-loved brands.

Since moving to premises on the North Anston Trading Estate in Dinnington, Rotherham in 2010, the company continued to grow quickly. In 2012 UK Steel Enterprise Ltd and Finance Yorkshire put together an undisclosed finance package to enable Approved Food to invest further to underpin the company's rapid growth. It has now taken on a 60,000 sq ft warehouse on Parkway Close just off The Parkway in Sheffield.

Dan Cluderay started the business six years ago as a side-line to his small market stall, operating from the garage and based in his back bedroom. It now has 50 staff helping thousands of customers save up to 70% off their food bills. The company delivered over 110,000 orders last year with a turnover in excess of £4m.

Knight Frank secured the five year lease for landlord MCR after works were undertaken to bring the 1980s premises up to standard. Approved Food will be paying £176,000 pa in rent.

Andy Needham, director at Approved Food, said: "Occupying premises such as this means we can now satisfy a greater demand across the UK. It will also allow us to significantly expand our product range and add further on-line shops to expand our market for example in confectionery, pet products, continental foods and gluten free products. We were extremely pleased with the efforts of the Knight Frank team."