Everything you need to know about LeEco’s Launch Event

Yesterday, LeEco had organised the 2Future event in Delhi, where they launched the new flagship, Le Max 2, along with the Le 2.

The Le 2 and Le Max 2

The Le 2 will replace the previous Le 1s. Like its predecessor it has a full metal body, encasing a 5.5-inch 1080p display. The MediaTek Helio X20 from the Chinese variant has been swapped in favor of the Qualcomm Snapdragon 652 on the Indian model, and is coupled with 3GB RAM and 32GB storage. The Le 2 also has audio-out only through the USB Type-C connector and uses LeEco’s CDLA or Continual Digital Lossless Audio technology. The phone also has 16 megapixel camera on the back, 8 megapixel on the front, fingerprint sensor, 3000mAh battery, and fast charging.

The Le 2 is priced at INR 11,999 ($179) and the Le Max 2 is priced at INR 22,999 ($345) for the 4GB/32GB model and INR 29,999 ($449) for the 6GB/64GB model. The CDLA Type-C earphones are optional (no earphones provided with the phone) and priced at INR 1990 ($29).

Ditched the 3.5mm jack for CDLA

LeEco is one of those rapidly growing Chinese companies that takes a renaissance-man approach to tech development, doing everything from autonomous cars and smart bicycles to more conventional stuff like TVs and smartphones. In the latter category, it garnered some extra press for itself recently when it introduced three new handsets with not a single 3.5mm headphone jack among them. With Apple expected to also ditch the standard headphone port on its next iPhone, LeEco’s launch propelled it to the front of the consternation and conversation around the demise of the trusty old 3.5mm. At the heart of LeEco’s reasoning is the belief that the digital USB-C connection provides better and cleaner audio reproduction.

We were able to test the CDLA Technology on a Le Max 2 along with LeEco new earphones, and there is a considerable change in sound quality.

The Supertainment Package

LeEco has also made impressive additions to it’s Supertainment membership program. In the coming months, through LeEco Membership program, users can get access to a collection of 2000+ movies. It is all set to have the largest collection of blockbuster and award winning movies from across the world including top Regional Cinema from India – across Hindi, Tamil, Telugu, Marathi and Bengali films. Meanwhile, the program provides 3000 hours plus of curated shows, 150 plus live TV channels and 3.5 million songs for users choices.

With LeEco Premium Membership program users can enjoy premium content, exclusive discounts, 5TB LeEco Cloud Drive Storage, Live Music and Concerts with loseless audio, exclusive giveaways and offers, special events with celebrities and top entertainment talents and many more starting from this month.

Introduction of LeMall to India

With the launch of LeMall, it’s marketplace e-commerce website, the company has marked it’s venture into the e-commerce space in India. LeMall first launched in mainland China in 2013 is not only a leading online shopping destination in China but has also proved to be reckoned as highly successful during LeEco’s initial expansion thus far, to the United States and Hong Kong. Both Le 2 and the Le Max 2 will be available on Flipkart and LeEco’s very own LeMall.com soon.

LeEco will have it’s first flash sale for Le Max 2 on June 28th, and it’s first Le 2 Flash Sale in early July. Registration for both the models will be open on June 22th, via Flipkart.