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Editors’ Choice: Giving your loved one perfume this year? These films by Impact BBDO Dubai may make you rethink…

Flowers, teddy bears and perfume: they’re three of the most popular things to gift our loved ones. But hidden behind these seemingly loving products are dark, sinister, dirty truths.

We won’t give too much away, but that’s the premise on which this quite brilliant Visa campaign by Dubai-based Impact BBDO is based. The films, of which there are three, are promoting Visa’s Prepaid Gift Card as an alternative gifting tool this upcoming Valentine’s Day.

It might not sound like the most romantic of thoughts, but when you discover the dirty secrets within the campaign (vomit filled perfume anyone?) rest assured that your crush will be more than content with the ability to preside over their choice of gift.

Don't tell my mother I'm in advertising, she thinks I play piano in a whorehouse.

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