50% off Encyclopedia of Information Science and Technology, Third Edition (10-Volumes)

This discipline-defining encyclopedia serves research needs in numerous fields that are affected by the rapid pace
and substantial impact of technological change and is a must have for every academic library collection.
Expires 12/31/2016.

Abstract

In developing strategy, both corporate and business unit management need to be able to realistically appraise the level of performance that should be expected for a given business, and to be clear as to what factors explain variations in performance between businesses, and within a business over time. Important guidelines that help address these questions have been developed from the Profit Impact of Market Strategy (PIMS) program1.