How Reputation Management and SEO Are Impacting Your Leasing Possibilities The art of serving people and the science of search engine results are teaming up to form a power marketing couple unlike we’ve ever seen. For the multifamily and student housing industries,...

Steps to Launching a Successful Renewal Campaign There’s one thing you can always depend on in multifamily leasing: Leases will expire. So what can you do to ensure residents want to stay at the end of their initial lease term? Sure, there are offers you can throw at...

The Verge Rebrand and Reveal The Challenge In March 2016, Campus Advantage acquired The Edge, a student housing development in Orlando, FL. Campus Advantage immediately implemented a value-add strategy to reposition the asset as a luxury student housing community,...

VIEW FLIPBOOK In the student housing industry, there is a very cyclical calendar for marketing efforts with move-in happening every August, renewals starting a few months after, and the spring semester being reserved for targeting prospects. Although this calendar...

Austin, TX (November 15, 2015) – Austin, Texas-based marketing firm Catalyst has been awarded the opportunity to speak on brand magnetism and how to create powerful brands in student housing at the 2016 NAA Student Housing Conference & Exposition on Wednesday, February 17 from 10:45-11:45 a.m. at the Hyatt Regency in Chicago, Illinois.