Exclude exact phrase within broad match

How to exclude poorly performing phrase within broad match

mcdarwin

If I run a broad match on say "Philips TV" I would get a lot of traffic un the search phrase "Philips".

So I want to exclude traffic on the exact term "Philips" because it converts badlys - I only have TV's in my shop.

I tried to edit my keywords and put this in my ad group:

Philips TV -"Philips"

But it does not work, now I don't get traffic with any search phrases containing the word Philips. I wanted to keep broad match on "Philips TV" and only exclude search phrases that are exactly "Philips".

Is that possible?

Thanks!

eWhisper

11:37 am on Sep 29, 2008 (gmt 0)

Yes, use exact match (sometimes called negative embedded match) to control this display.