Sporting KC have been on the forefront of MLS 2.0 since their rebranding, so people tend to pay attention when they unveil their latest marketing initiative.

With the MLS regular season just 19 days away – Sporting and Philadelphia will be the first clubs to kick a ball with points on the line on March 2 at PPL Park – fans in Kansas City are already feeling the hype ahead of yet another season with high expectations.

Check out the commercial above, which ran during the Grammy Awards in the hope of capturing an audience outside the club's core fanbase, and let us know what you think in the comment section below.

When asked by SportingKC.com about what he likes most about MLS, SKC's French defender, who has played pro in Scotland, Greece and Portugal, practically mirrored Lalas' stance from last week. His answer comes at 4:10 of the video below:

"MLS? I like that any team can beat any team," Collin says. "It's not like leagues back in Europe. Most of them there are three or four clubs and after them the rest is behind. And in MLS you have like 15 teams that can beat each other. And that's competition. And I love it."

We won't know Jurgen Klinsmann's full roster for the US national team's World Cup qualifier against Honduras until Monday, but a celebrity sighting appears to have revealed at least one name on the list.