“The big challenge for steelmakers in 2013 is how to be cost competitive while maintaining enterprise value,” Mike Elliott says.

Despite increased demand for steel and the removal of some older steelmaking capacity in 2012, the level of excess capacity is greater now than it was 12 months ago, due to the continued growth in new steelmaking facilities.

Capacity utilization rates in the sector remain below 80%, rising to more sustainable levels from 2014.

“Global steel demand is unlikely to improve sufficiently in 2013 to exceed the committed new capacity. This, combined with ongoing volatility in raw materials costs will challenge the sustainability of high cost producers,” adds Pierre Mangers, Executive Director in Advisory Services and Mining & Metals Leader at EY Luxembourg.

“However, the continued closure of older, higher-cost steelmaking plants – and an increase in the rate of growth in demand – should lead to improved profitability for the sector in 2014 and 2015.”

Is there value in vertical integration?

In recent years, many steelmakers have integrated raw material mines into their supply chains, believing they would protect value by removing volatility in the cost of raw materials. However new EY analysis suggests that it may not always improve enterprise value.

“The conventional wisdom is that overall enterprise value is improved with a vertically integrated business, but our analysis shows this isn’t necessarily the case for every business,” says Pierre Mangers.

“Steelmakers should critically assess the value of vertical integration to their business and whether separation is more valuable. They should consider alternatives to managing raw material costs and supply.”

Measures being taken by steelmakers to reduce cash operating costs include: reducing production volumes from loss-making plants to stabilize steel prices and address oversupply in the market; restructuring labor, and; cancelling or reducing supply contracts.

Optimizing capital structure and allocation in the new world

Pierre Mangers says thin margins and volatile pricing have created a very different operating environment for steelmakers, with short-term liquidity challenges threatening credit ratings and debt covenants.

He concludes: “Steelmakers need to consider if they have the right capital structure to survive and position for growth. We expect to see boards putting a greater focus on capital management in 2013, which could include building in options, capital raising and divestment of non-core assets.”

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