Joint venture of Sony, Discovery and Imax expects to have an estimated 200 hours of 3D programming by the end of 2011.

For emerging 3D channels — including the 24/7 entry slated to launch in early 2011 as a joint venture of Sony, Discovery Communications and Imax — one of the key challenges is to make available a steady stream of content.

The joint venture on Monday announced six new titles to its planned network programming slate, and it expects to have an estimated 200 hours of Joint venture of Sony, Discovery and Imax expects to have an estimated 200 hours of 3D programming by the end of 2011.

For emerging 3D channels — including the 24/7 entry slated to launch in early 2011 as a joint venture of Sony, Discovery Communications and Imax — one of the key challenges is to make available a steady stream of content. The joint venture on Monday announced six new titles to its planned network programming slate, and it expects to have an estimated 200 hours of