Zoho Campaigns User Reviews, Pricing, & Popular Alternatives

Zoho Campaigns is an email marketing software designed for small to mid-sized businesses. It can also act as a full marketing automation tool because it can be integrated with Zoho CRM, WordPress, several social media platforms, and more. We compiled Zoho Campaigns user reviews from around the web and determined that it has generally positive ratings. We also compared its available pricing options.

Summary of User Reviews

What Zoho Campaigns does well:

Users who gave Zoho Campaigns a positive review said that it works really well with its Zoho CRM integration, which makes it easy for them to create segmented and targeted lists. Several users also find the stats and reports it generates for every campaign very useful in measuring the effectiveness of their emails. The free plan is something that a lot of small business owners find very appealing.

What Zoho Campaigns does not do well:

Users who gave Zoho Campaigns a negative review said that the application’s interface could use some upgrading to make it look more modern like its competitors. Some users also complained that it can be quite tricky to edit the email template elements.

Most Helpful Positive User Review

One user who gave Zoho Campaigns a positive review on Capterra said that since it comes from the Zoho suite of applications, integrating it with them (like the Zoho CRM) really enhances workflow because they seamlessly work well together. She also thinks that the analytics she gets from her email campaigns are great. The pricing of the software is another thing that she really likes, as it allows her to get only the features that she needs and not have to pay for other fluff that her business doesn’t require.

Most Helpful Negative User Review

One user who left a review of Zoho Campaigns on Software Advice said that the layout and design is very simple, making it not very aesthetically pleasing. He also feels that the integration with third-party apps is limited and that the automation feature is sometimes unreliable.

Zoho Campaigns Pricing

Zoho Campaigns offers three options: Free Plan, Subscription Plan (priced by the number of subscribers), and Pay-as-you-go (priced by the number of email credits). The Subscription Plan’s pricing ranges from $5 to $350/month for users that have 1 to 100,000 subscribers. The Pay-as-you-go option ranges from $6 to $750 for 250 to 100,000 email credits.

The table above shows an example of some of the pricing for each of the options. For a complete pricing information, you can go to their pricing page.

The Free Plan is free forever, but as seen above, it has limitations. The main difference between the two paid options depend on whether a user prefers to be charged by the number of his subscribers (without worrying about how many emails he will send) or if he prefers to be charged only by the number of emails he sends (without being limited on when he can use his credits). The Subscription Plan can also be paid annually at a discounted price.

For high volume users who have more than 100,000 subscribers or who needs to send more than 100,000 emails, you can fill out Zoho Campaign’s form, and a company representative can get in touch with you.

Zoho Campaigns Features

Helpful Email Marketing Software Resources

Best Email Marketing Software: Which One is Right for Your Business — With the wide array of email marketing software providers available today, it can feel overwhelming which one you should choose. This guide will help you get out of the confusion by providing you the best email marketing software options that’s suitable for your business’ needs and that matches your budget.

Email Marketing Best Practices – 31 Tips from the Pros — Email marketing is one of the most effective ways in generating sales for your business. However, if not done right, you might just end up wasting time, money, and effort. To help you make the best out of your email marketing campaigns, check out this email marketing tips from the pros.

Small Business Email Marketing Made Easy — You often hear a lot of marketers saying that the money is in the email list, but if you’re feeling like your email marketing efforts aren’t paying off, this article gives you the DO’s and DONT’s of email marketing to make it uncomplicated, so that you actually end up getting leads and sales from it.

Zoho Campaigns FAQ

Is there a free demo of Zoho Campaigns?

Aside from the Free plan, interested users can also request for a free demo via a web conference. You would need to schedule for a personal session by filling out this form.

Does Zoho Campaigns provide technical support?

They provide support via email. You can reach them at support@zohocampaigns.com. You can also request for a call back by submitting your details here. Technical support during weekends is limited; however, their website does not indicate hours when they provide support.

Does Zoho Campaigns offer discounts for non-profit organizations?

Yes. They offer up to 20% discount for non-profit orgs.

What types of payments does Zoho Campaigns accept?

They accept payments through credit cards (Visa, Mastercard, and American Express) and PayPal. For annual subscriptions, they also accept payments via bank or check transfer.

Zoho Campaigns Overview Video

The video below shows how you can get the most out of your email marketing with Zoho Campaigns if you connect it with its partner CRM — Zoho CRM.

Popular Integrations

When choosing an email marketing software, it’s important that the software integrates with other applications your business is currently using. Here is a list of some of Zoho Campaigns’ popular integrations:

Reader Interactions

Reviews (6)Disclaimer: Reviews on FitSmallBusiness.com are the product of independent research by our writers, researchers, and editorial team. User reviews and comments are contributions from independent users not affiliated with FitSmallBusiness.com's editorial team. Banks, issuers, credit card companies, and other product & service providers are not responsible for any content posted on FitSmallBusiness.com. As such, they do not endorse or guarantee any posted comments or reviews.Post Your Review

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What does the company do well?I have to say that overall my experience with Zoho is very positive. Yes, you will run into the occasional support rep who doesn’t understand what your question or problem is, but when speaking specifically about their Campaigns, team, it was exemplary.

What does the company not do well?When I launched my first campaign, I was struggling with the learning curve and trying to figure out what to do with respect to the order in which all the elements needed to be addressed to launch the campaign. I called their support team to find out what I should do, and not only did they explain what I should do, they offered up to help me with a full step-by-step to get the campaign launched and then even took the time to do a follow up call to make sure everything had gone as planned and then ensured they’d be there if I needed more support or a refresher. Fabulous support wouldn’t you say?

What do you wish you had known about the company before using?I wish I had taken the time to call them before I got in too deep to make sure that my Zoho CRM integration had been done properly. It did take a tiny bit of untangling (duplicate clients clean up) so I’d recommend you reach out before you get started if you’re already using a CRM or other tools that need to be integrated.

What does the company do well?The integration with other Zoho apps such as Zoho CRM, Zoho Survey, and Zoho Social bring the most value to this email marketing platform. Zoho Campaigns offers different packages for number of emails sent or number of subscribers so there’s a package built for anyone.

What does the company not do well?We’ve looked at other email marketing software and really liked some of the templates and overall design features of Zoho Campaigns competitors, but in the end what they offer plenty suits our design needs and excels with the integration with Zoho CRM and other Zoho apps.

What do you wish you had known about the company before using?We’ve been using Zoho products for several years so we were familiar with the company prior to adding Zoho Campaigns. Would’ve we known the power and capability of Zoho Campaigns automation features we would’ve added this app even sooner. Very happy with Zoho Campaigns and recommend it to anyone, certainly anyone using Zoho CRM.

What does the company do well?Zoho creates a suite of integrated product offerings that allow you to run your entire business – large or small, simple or complex. Each is fully functioning, easy to use and very affordable. They’ve got a great support network in social media, they do Meetups across the country and do a good job of keeping their users informed.

What does the company not do well?With the company growing so much it may take a day to receive a response but the response is always easy to understand and resolves or answers the concern or question. The support team is very nice and we have often spoken to the same people.

What do you wish you had known about the company before using?I wish I’d known about them sooner. They have so many product offerings that would have been useful throughout the years.

What does the company do well?If you’re using Zoho CRM or Zoho One, it’s a seamless integration of your database so there’s nothing to export/upload. You can easily see the results of a campaign in your CRM or in Zoho Campaigns. You can do A/B testing, send campaigns to the time zone of the recipient, see how opened the email and well as what they clicked on so that you can continuously improve each subsequent message.

What does the company not do well?I’ve not had any issues with using Campaigns but I’m not a heavy user so there may be some totally tricked out feature that someone may need that I’m not aware of but have enjoyed using it.

What do you wish you had known about the company before using?I wish I would have begun using it much sooner than I had due to ease of use and the ongoing feature enrichment without any additional price increase.

What does the company do well?The interface and dashboard are fairly straightforward to use. I like that using other zoho tools such as CRM, the integration is accounted for and easy to use. Offering Litmus even if it’s not included in the price, is a nice feature to have as the standard-bearer of recipient screen emulators. Reporting is fairly straightforward. Customer service is fairly quick to respond via email.

What does the company not do well?The biggest problem I have with Zoho Campaigns is the inability to do my own HTML coding. I’m a front-end web developer versed in HTML, and I have a template I use that is nearly bulletproof on all devices, but I’m not allowed to do one once of coding. Which is fine except the so-called responsive templates provided by zoho are not good. When I use them and send test sends to desktop and phone, the content is horribly skewed – entire sections . I’ve since learned how to use their templates the best way possible for desktop and mobile, but my co-workers and I have agreed that we absolutely must not deviate from our general layout, or else risk going through the whole process again. So we find we have to tailor our messaging to our software, instead of the other way around.

The interactive template editor is also not the easiest to use. I constantly have to finagle with image sizing, button properties and adding links. It makes for alot of extra work.

Also, as a veteran in marketing email design and deployment, I can tell you there’s no substitute for having a premium support phone number if something goes wrong with a send, which, if you send emails every day, trust me something WILL go wrong eventually – a list with corrupt data makes the send go haywire, or dynamic variables aren’t populating correctly and you need help. Getting someone on the phone is invaluable.

Lastly one small thing, I’d like the ability to remove Zoho branding from the footer.

What do you wish you had known about the company before using?I wish I had known that zoho campaigns would be so inflexible. I cut my teeth on Exact Target (Salesforce) which is to date the best tool I’ve ever used – complete control of coding the emails; and when something went wrong, we could get them on the phone at a moments notice and they could work on the ticket. At the least, I wish I’d known that zoho’s templates look so bad on desktop and devices. Had my partner/boss not been so dead-set on using zoho, I would have told him we look at different email clients, even if it meant taking our CRM list from zoho and transferring it there.

Disclaimer: Reviews on FitSmallBusiness.com are the product of independent research by our writers, researchers, and editorial team. User reviews and comments are contributions from independent users not affiliated with FitSmallBusiness.com's editorial team. Banks, issuers, credit card companies, and other product & service providers are not responsible for any content posted on FitSmallBusiness.com. As such, they do not endorse or guarantee any posted comments or reviews.Post Your Review

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