Mitsubishi Turbocharger wanted their packaging to be visible through a clear signature on the packaging of the turbochargers.DPid developped and designed a range of six different sized packaging. We translated the operation of the turbo into an illustrative style element. The visual style of the packaging has also been translated for other communication items, such as banners and exhibition stands, used in europa and the SEMA Show in Las Vegas.

Sander Scholten / Mitsubishi TurboChargerDpiD was able to translate our vision for the corporate identity of the independent aftermarket department into a package design that captured all the essentials we were aiming for. It showed the product features of power and reliability, as well as the core product of moving air. We were very satisfied with the design and the dealers loved it.

BackgroundHelen Parkhurst is a secondary school based on the Dalton vision, emphasizing the development of technasium, culture and society, environment / sustainability, ict, sports and globalisation. principles are: freedom in assignment – independence – cooperation.

ChallengeDirk Pieter van Walsum, brand strategist at DPid: “Helen Parkhurst asked us to develop a specific and meaningful identity for a bright future of the School. Many stakeholders, schoolkids, teachers, parents, staff have different interactions with the brand. We set out to make it very easy to understand and offer a sense of comuninty.

SolutionClaar Delfsma, creative director DPid: "The new logo /identity represents multi coloured facets symbolizing connection, versality and growth. Applicable for consistent communication on different school levels. The strong brand identity with a positive vibe and a a shared visaul language is a major step forward".

We develivered: brand consulting, created the new corporate identity, the webdesign, signage and a wide range of marketing / communication items.

Energy and flow in a customised dynamic identity for Jørgenstil

BackgroundJørgenstil is the artistic outlet and music studio founded by Jørgen Hvirring. True human labour creating music, not machine-built but musicans composing audio productions forms the brand essence.

ChallengeDirk Pieter van Walsum, brand strategist at DPid: “The music scene is over crowded, adding a distinctive new brand takes guts. It is a joy to work with a Jørgen turning thoughts, vision and music into a visual style.

SolutionThe new Jørgenstil identy is a customised, dynamic identity. Jørgen Hvirring owns the brand in all aspects. Customization is the first step towards letting the identity reflect a sense of community, creating an emotional bond with the audience.

The logotype, captures energy and flow, in a warm and personal 'Jørgen-style'. The subtle accent on 'stil' refers to silence, needed to truly experience music in all senses.

We delivered: brand consulting, created the new identity, and provided the tools to create dynamic versions of the logo.

BackgroundGetting familiar with the wealth of literature at a young age, De Schoolschrijver improves social opportunities for children. De Schoolschrijvers are genuine children’s authors, teaching in the classroom once a week for six months. (De Schoolschrijver is the dutch name for writers in a classroom) They bring enthusiasm for reading, writing, stories and passion for language to the school children. The language skills of children increases measurable.

ChallengeDirk Pieter van Walsum, brand strategist at DPid: “The Schoolschrijver has many stakeholders, the writers, schoolkids, teachers, parents, sponsors. All with different interactions with the brand." A symbol, easy to understand, with a positive vibe and disrupting expectations.

SolutionDPid translated this wonderful purpose into a visual identity. Translating the brand essence – reading and writing – into one symbol. Reading, seeing, in the broadest sense. An open mind, ready to tickle the imagination. The pen as clear symbol for writers, writing and storytelling. A modern ‘storytelling’ logo with a subtle book reference. full of symbolism and movement.

We delivered: brand consulting, created the new logo and corporate identity, the webdesign and a wide range of marketing / communication items.