At an early-stage technology company this means you do in house: product design, software and/or hardware development, PR, recruiting, and costumer relations/community management. It is still common for startups to hire outside PR firms. If you decide to hire an outside PR firm, that means you don’t care about PR. MORE

PR is mostly ineffective when companies step on social media landmines – [link]. PR is mostly ineffective when companies step on social media landmines – [link]. From Deadpool to Acquisition: Lessons From Sprouter’s Almost Fail – [link]. The full story in the Other section below. Very shady, if true. MORE

Google’s Rules of Acquisition: How to Be an Android, Not an Aardvark – [link]. Every day on the crowdSPRING Twitter account and on my own Twitter account , I post links to posts or videos I enjoyed reading or viewing. Here are some of the links that I’ve liked and shared this past week! Image credit: Brjoern Ewers. – [link]. MORE

Most business owners intuitively understand that PR is important. Unfortunately, today PR remains one of the most misunderstood marketing channels. The aim of this article is to deconstruct the PR process for entrepreneurs, in the hopes that you will be able to better optimize your chances for coverage in the future. MORE

My startup (RescueTime) has enjoyed some pretty ridiculously good PR (online, print, and video). It’s not a surprise that the most common questions that we get from other founders are about PR. Just like fabulous content solves 75% of your SEO problems, fabulous storytelling solves 75% of your PR problems. Preach it!. MORE

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). Should any money go to PR at all? But how? MORE

If you have substantive stuff to announce around the financing, say an acquisition, a major strategic partnership, or a new product release, announce it at the same time. Financing form d pr secI’ve always had mixed feelings about the importance of a company announcing a financing in the absence of any other activity. MORE

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). Should any money go to PR at all? But how?

My startup (RescueTime) has enjoyed some pretty ridiculously good PR (online, print, and video). It’s not a surprise that the most common questions that we get from other founders are about PR. Just like fabulous content solves 75% of your SEO problems, fabulous storytelling solves 75% of your PR problems. Preach it!.

If you have substantive stuff to announce around the financing, say an acquisition, a major strategic partnership, or a new product release, announce it at the same time. Financing form d pr secI’ve always had mixed feelings about the importance of a company announcing a financing in the absence of any other activity.

At an early-stage technology company this means you do in house: product design, software and/or hardware development, PR, recruiting, and costumer relations/community management. It is still common for startups to hire outside PR firms. If you decide to hire an outside PR firm, that means you don’t care about PR.

PR is mostly ineffective when companies step on social media landmines – [link]. PR is mostly ineffective when companies step on social media landmines – [link]. From Deadpool to Acquisition: Lessons From Sprouter’s Almost Fail – [link]. The full story in the Other section below. Very shady, if true.

Most business owners intuitively understand that PR is important. Unfortunately, today PR remains one of the most misunderstood marketing channels. The aim of this article is to deconstruct the PR process for entrepreneurs, in the hopes that you will be able to better optimize your chances for coverage in the future.

Google’s Rules of Acquisition: How to Be an Android, Not an Aardvark – [link]. Every day on the crowdSPRING Twitter account and on my own Twitter account , I post links to posts or videos I enjoyed reading or viewing. Here are some of the links that I’ve liked and shared this past week! Image credit: Brjoern Ewers. – [link].