PLANO, TX | McDowell Label is partnering with Envirocon Technologies, Midland, TX, the makers of Lemi Shine, to manufacture what is said to be the first high-definition UV 4.0 shrink sleeve label to be mass-produced in the US market. Lemi Shine, an automatic dishwasher additive, got a new HDUV 4.0 shrink sleeve to accentuate its hourglass figure.

McDowell, one of the pioneers of HDUV technology, recently launched HDUV 4.0, said to be the largest generation of an all-encompassing printing process based on an entirely digital work flow.