Passion Pictures For Jack Daniels

Passion Pictures NYC studio has been buzzing along under the radar for a couple years but that all changes today with the release of this full-CG spot for Jack Daniel’s first entry into the flavored booze wars called 'Tennessee Honey.'

Director Pete Candeland: “This was a fantastic project to kick-start our New York studio. The concept of a ‘Cool King Bee’ with strong character animation and a heavy art direction really drew me to the project.”