In the last 30 years, there hasn’t been a heavyweight boxer as good as Mike Tyson. Arguably the greatest heavyweight of all-time, the 5-10 Tyson, with just a 71-inch reach, routinely knocked out opponents that were five inches taller and a quarter of his own bodyweight heavier.

And it wasn’t just about his success in the ring. The brand of Mike Tyson has experienced the crossover appeal that no other boxer, outside of Muhammad Ali, can lay claim to.

If you grew up in the ’80s or early ’90s, you spent hours engaging the likes of Soda Popinski and Mr. Sandman in the Nintendo tour de force “Mike Tyson’s Punch-Out.” At his peak, “Kid Dynamite” was one of the most popular athletes in the world and still is to this day, thanks to his one-man show, “The Undisputed Truth.”

Even eight years after his final bout, Tyson’s legacy as a fighter and as a brand are both as impregnable as ever.

Roots of Fight pays tribute to the rich history of martial arts, boxing and MMA, and connects the history with images of iconic fighters like Mike Tyson, Muhammad Ali, Helio Gracie and Bruce Lee in its clothing collection.

And we aren’t talking Affliction, Silver Star or any other weird fighting apparel that gives a nod to the strip mall jiu-jitsu black belt ethos that permeates the modern fight landscape.

Roots of Fight is all substance, no flash and dash. If Affliction is for the twenty-somethings who still haven’t learned humility is where it’s at, Roots of Fight is the quiet man whose presence alone controls the room.