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endyear-endSocial Media Bird BrainWhy and how social media can help further the missions of small nonprofits.http://smbirdbrain.blogspot.com/noreply@blogger.com (Robyn McIntyre)Blogger25012536.980556-122.046031http://creativecommons.org/licenses/by-nd/2.0/http://creativecommons.org/licenses/by-nd/2.0/http://creativecommons.org/images/public/somerights20.gifSome Rights ReservedSocialMediaBirdBrainhttps://feedburner.google.comSubscribe with My Yahoo!Subscribe with NewsGatorSubscribe with My AOLSubscribe with BloglinesSubscribe with NetvibesSubscribe with GoogleSubscribe with PageflakesSubscribe with PlusmoSubscribe with The Free DictionarySubscribe with Bitty BrowserSubscribe with Live.comSubscribe with Excite MIXSubscribe with WebwagSubscribe with Podcast ReadySubscribe with WikioSubscribe with Daily Rotationtag:blogger.com,1999:blog-8781243162766950753.post-8270790971212523196Mon, 11 Jan 2016 20:48:00 +00002016-01-11T12:48:25.522-08:00This Blog is on Hiatus
With the abundance of very good social media advice and information available now, my own efforts seem superfluous. This is good timing, since I have begun to devote my energies to my fiction and creative nonfiction writing. I'm leaving the blog up for at least another year, since some people may still find a few of the posts relevant.
Robyn McIntyre
PS: You can find some of my fiction on http://feedproxy.google.com/~r/SocialMediaBirdBrain/~3/aB1p2bD2WHc/this-blog-is-on-hiatus.htmlnoreply@blogger.com (Robyn McIntyre)0<div class="feedflare">
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</div><img src="http://feeds.feedburner.com/~r/SocialMediaBirdBrain/~4/aB1p2bD2WHc" height="1" width="1" alt=""/>http://smbirdbrain.blogspot.com/2016/01/this-blog-is-on-hiatus.htmltag:blogger.com,1999:blog-8781243162766950753.post-8502877646841765413Tue, 03 Nov 2015 21:27:00 +00002015-11-03T13:27:59.699-08:00askcampaignchristmasclassy.orgdonor engagementgivingjustgiving.comNGOssmall NGOSmall nonprofitToo Early for Christmas? Not If You're a Nonprofit
Most people hate that the end of the year holiday buying season seems to start earlier and earlier. But if you're a small business in the economic downturn OR a small nonprofit, you know that time is not on your side.
I recently found a few articles I thought would be handy information for those of you who haven't firmed up your end-of-year campaigns.
Donor Engagement Throughout the Season
http://feedproxy.google.com/~r/SocialMediaBirdBrain/~3/QIkdRDPnPYg/too-early-for-christmas-not-if-youre.htmlnoreply@blogger.com (Robyn McIntyre)1<div class="feedflare">
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</div><img src="http://feeds.feedburner.com/~r/SocialMediaBirdBrain/~4/QIkdRDPnPYg" height="1" width="1" alt=""/>http://smbirdbrain.blogspot.com/2015/11/too-early-for-christmas-not-if-youre.htmltag:blogger.com,1999:blog-8781243162766950753.post-5461661323434671176Wed, 30 Sep 2015 22:30:00 +00002015-09-30T15:30:54.864-07:00articlesJust Givingoutreachsmall NGOWikipediaExtend Your NGO's Reach With Wikipedia
Since I'm old, I remember the days when school report projects involved trips to the library and waiting and waiting for the volume of the Encyclopedia Britannica I needed to be freed up.
In these internet days, knowledge is just a Google search away, but a lot of people prefer to look up their subject on Wikipedia. Not that it doesn't have its problems: there have been instances where http://feedproxy.google.com/~r/SocialMediaBirdBrain/~3/639P2h-Ld-4/extend-your-ngos-reach-with-wikipedia.htmlnoreply@blogger.com (Robyn McIntyre)1<div class="feedflare">
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</div><img src="http://feeds.feedburner.com/~r/SocialMediaBirdBrain/~4/639P2h-Ld-4" height="1" width="1" alt=""/>http://smbirdbrain.blogspot.com/2015/09/extend-your-ngos-reach-with-wikipedia.htmltag:blogger.com,1999:blog-8781243162766950753.post-6046216128048022112Thu, 02 Jul 2015 21:43:00 +00002015-07-02T14:43:30.014-07:00click-throughEmailmarketingoutgoingsubscribersunopenedTurn Your Unopened Emails Into Opportunity For Engagement
Most times you're so busy, you probably are just glad you got the letter out to your small nonprofit's email subscribers. But you could be missing a chance to connect - to deepen your relationship with them.
Rather than just reviewing the data on opens and clicks you get from your outgoing news, take a good look at the information on who is not opening your email and send those subscribers a http://feedproxy.google.com/~r/SocialMediaBirdBrain/~3/khDO4Eosyx4/turn-your-unopened-emails-into.htmlnoreply@blogger.com (Robyn McIntyre)0<div class="feedflare">
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</div><img src="http://feeds.feedburner.com/~r/SocialMediaBirdBrain/~4/khDO4Eosyx4" height="1" width="1" alt=""/>http://smbirdbrain.blogspot.com/2015/07/turn-your-unopened-emails-into.htmltag:blogger.com,1999:blog-8781243162766950753.post-2078587057631753446Wed, 20 May 2015 07:00:00 +00002015-05-20T00:00:03.111-07:00asksdatadomain namesfundraisinghubspotinfographicsNGOnonprofit tech for goodOlive CookeONGpensionerpoppypowerpointprivacySmall nonprofitDid NGO Fundraising Help Kill the Poppy Seller?
Royal British Legion Poppy Appeal (image via Wikipedia)
This story was startling and disturbing on different levels. Here we had a lady who had volunteered as a fundraiser for decades for a charity that was dear to her heart because it was a tie to her first husband, who died in WWII.
Besides volunteering for the Royal British Legion, Olive Cooke - a pensioner - also gave to several other http://feedproxy.google.com/~r/SocialMediaBirdBrain/~3/UkzHob0T3Nk/did-ngo-fundraising-help-kill-poppy.htmlnoreply@blogger.com (Robyn McIntyre)0<div class="feedflare">
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</div><img src="http://feeds.feedburner.com/~r/SocialMediaBirdBrain/~4/UkzHob0T3Nk" height="1" width="1" alt=""/>http://smbirdbrain.blogspot.com/2015/05/did-ngo-fundraising-help-kill-poppy.htmltag:blogger.com,1999:blog-8781243162766950753.post-6157699395313416802Wed, 06 May 2015 07:00:00 +00002015-05-06T00:00:10.955-07:00Citizen Engagement LaboratoryJackie MahendrameasurementmetricsNGOsmall nonprofitsSocial Media ExaminerYou TubeYou Tube cardOn a Mission to MeasureLate last week I ran across these articles and wanted to share them with you.
Via Wikipedia Commons
Measuring Your Mission
Social Media was a hard sell in the beginning because there was no real way to measure its impact. That's changed somewhat with businesses and NGOs measuring things such as Likes and Retweets. But maybe it's time to move on from there. At Medium, Jackie Mahendra asks http://feedproxy.google.com/~r/SocialMediaBirdBrain/~3/gaEmyQfU5is/on-mission-to-measure.htmlnoreply@blogger.com (Robyn McIntyre)0<div class="feedflare">
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</div><img src="http://feeds.feedburner.com/~r/SocialMediaBirdBrain/~4/gaEmyQfU5is" height="1" width="1" alt=""/>http://smbirdbrain.blogspot.com/2015/05/on-mission-to-measure.htmltag:blogger.com,1999:blog-8781243162766950753.post-7945634922716994271Wed, 29 Apr 2015 07:00:00 +00002015-04-29T00:00:08.691-07:00abandoned donationsdonationsFacebookFirstGivingGoogle WalletNGOsnonprofitspayment processingPayPaltransactionsTwitteryoutubeThe Cost of Fundraising Through Social MediaThis week we have a guest post written by Rich McIver. Rich is the founder of Merchant Negotiators, where he also regularly writes on the subjects of merchant account services and how businesses and nonprofits can most effectively and efficiently use them.
The Cost of Fundraising Through Social Media
Tweeting, Posting and Liking your way to increased donations should be an
essential part ofhttp://feedproxy.google.com/~r/SocialMediaBirdBrain/~3/MNT82y5Days/the-cost-of-fundraising-through-social.htmlnoreply@blogger.com (Robyn McIntyre)0<div class="feedflare">
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</div><img src="http://feeds.feedburner.com/~r/SocialMediaBirdBrain/~4/MNT82y5Days" height="1" width="1" alt=""/>http://smbirdbrain.blogspot.com/2015/04/the-cost-of-fundraising-through-social.htmltag:blogger.com,1999:blog-8781243162766950753.post-8904524028133620962Mon, 20 Apr 2015 21:28:00 +00002015-09-30T15:32:36.153-07:00change algorithmgooglemobile-friendlySEOsmall NGOSmall nonprofitIt's Mobile Friendly, Ready or Not
Remember how I said that if you hadn't dealt with getting your website mobile friendly, you were going to be forced to? Well, that day has come and the news is everywhere in the tech and business world (read Business Insider's article).
Google is changing its search algorithm again, this time in favor of mobile technology. By announcing this change, Google is more or less saying that it http://feedproxy.google.com/~r/SocialMediaBirdBrain/~3/03YfQHu-TtI/remember-how-i-said-that-if-you-hadnt.htmlnoreply@blogger.com (Robyn McIntyre)0<img src="http://feeds.feedburner.com/~r/SocialMediaBirdBrain/~4/03YfQHu-TtI" height="1" width="1" alt=""/>http://smbirdbrain.blogspot.com/2015/04/remember-how-i-said-that-if-you-hadnt.htmltag:blogger.com,1999:blog-8781243162766950753.post-7465216557865244717Wed, 15 Apr 2015 07:00:00 +00002015-04-15T00:00:10.703-07:00Beth Kanterinfographicsnonprofit tech for goodsmall NGOSmall nonprofitYour Small Nonprofit's Infographics
image via Flickr
We all know that infographics have become a big deal - quite a great visual way to breakdown data for your audience, pleasing both those who like data and those who like visuals. By breaking up your infographic into smaller pieces, you can also orient them specifically to segments of your community, too.
Take a look at this set of guidelines from Nonprofit Tech for Good andhttp://feedproxy.google.com/~r/SocialMediaBirdBrain/~3/9zLqpusl4-M/your-small-nonprofits-infographics.htmlnoreply@blogger.com (Robyn McIntyre)0<div class="feedflare">
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</div><img src="http://feeds.feedburner.com/~r/SocialMediaBirdBrain/~4/9zLqpusl4-M" height="1" width="1" alt=""/>http://smbirdbrain.blogspot.com/2015/04/your-small-nonprofits-infographics.htmltag:blogger.com,1999:blog-8781243162766950753.post-8428530662493542822Tue, 24 Mar 2015 07:00:00 +00002015-03-24T00:00:00.662-07:00activistschangecommunicationFacebookNGOONEOnGoodsmall nonprofitssocial mediaStanford Social InnovationTwitterIt's Not Just How You Say It, But Where And When
By Yevy Photography, on Flickr
Communication is a word we use a lot in social media because that is what social media is about: creating a relationship with others by communicating with them. But how is communication defined as a strategy?
ONE is an international NGO whose mission is to end extreme poverty by 2030. In a recent article for Stanford's Social Innovation Review, Jamie Drummond http://feedproxy.google.com/~r/SocialMediaBirdBrain/~3/ulWR_lcUWg8/its-not-just-how-you-say-it-but-where.htmlnoreply@blogger.com (Robyn McIntyre)0<div class="feedflare">
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</div><img src="http://feeds.feedburner.com/~r/SocialMediaBirdBrain/~4/ulWR_lcUWg8" height="1" width="1" alt=""/>http://smbirdbrain.blogspot.com/2015/03/its-not-just-how-you-say-it-but-where.htmltag:blogger.com,1999:blog-8781243162766950753.post-5039823651078038138Wed, 11 Mar 2015 19:36:00 +00002015-03-11T12:36:15.999-07:00beggingcrowdfundingGoFundMeInstagramKickstarterreciprocationSmall nonprofitvideoyoutubeTo Crowdfund or Not to Crowdfund
Fractured Atlas had a great article on putting together a crowdfunding video (read it here), which made me think about crowdfunding in general.
In a recent Twitter chat I was on, one of the participants opined that crowdfunding was the same as begging, and a couple of other participants agreed. I don't.
Obviously, the couple that asks people to crowdfund their wedding celebration and http://feedproxy.google.com/~r/SocialMediaBirdBrain/~3/7t9JpmSA2OA/to-crowdfund-or-not-to-crowdfund.htmlnoreply@blogger.com (Robyn McIntyre)0<div class="feedflare">
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</div><img src="http://feeds.feedburner.com/~r/SocialMediaBirdBrain/~4/7t9JpmSA2OA" height="1" width="1" alt=""/>http://smbirdbrain.blogspot.com/2015/03/to-crowdfund-or-not-to-crowdfund.htmltag:blogger.com,1999:blog-8781243162766950753.post-3331192998418438130Wed, 25 Feb 2015 08:00:00 +00002015-02-25T00:00:13.690-08:00investmentnonprofit tech for goodsmall NGOSmall nonprofitsocial mediatimeTime For Social Media
NonProfit Tech for Good has excerpted part of their Mobile for Good book on their site to talk about what kind of time social media requires for successful fundraising (read the piece here). Naturally, the first thing that jumped out at me is that there was no discussion of what a small nonprofit should do, just medium and large nonprofits. The second thing I noticed is that they recommend a http://feedproxy.google.com/~r/SocialMediaBirdBrain/~3/VWr-eM5zki4/time-for-social-media.htmlnoreply@blogger.com (Robyn McIntyre)2<div class="feedflare">
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</div><img src="http://feeds.feedburner.com/~r/SocialMediaBirdBrain/~4/VWr-eM5zki4" height="1" width="1" alt=""/>http://smbirdbrain.blogspot.com/2015/02/time-for-social-media.htmltag:blogger.com,1999:blog-8781243162766950753.post-9048249517419615443Wed, 11 Feb 2015 08:00:00 +00002015-02-11T00:00:19.251-08:00email subject linesheadlineslengthNGOspodcastsseminarssmall nonprofitssocial mediatitle tagsTwittervideosTL:DR or What Is The Perfect Length?
Ran across this infographic at MakeUseOf.com and thought it was worthy of a short discussion.
As you may know, TL:DR stands for "Too Long: Didn't Read". There is a sweetness to brevity, particularly when it comes to social media. As a technical writer, I learned early on that wordiness can be a killer when you're trying to get people to read - and use - a user manual. I won't get into all http://feedproxy.google.com/~r/SocialMediaBirdBrain/~3/ol87eib2A2I/tldr-or-what-is-perfect-length.htmlnoreply@blogger.com (Robyn McIntyre)0<div class="feedflare">
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</div><img src="http://feeds.feedburner.com/~r/SocialMediaBirdBrain/~4/ol87eib2A2I" height="1" width="1" alt=""/>http://smbirdbrain.blogspot.com/2015/02/tldr-or-what-is-perfect-length.htmltag:blogger.com,1999:blog-8781243162766950753.post-8413736556038361946Wed, 28 Jan 2015 08:00:00 +00002015-01-28T00:00:01.446-08:00datafundraisinginfographicsNGOnonprofit tech for goodOpen Reportingsmall nonprofitssocial mediastatisticstransparencyTwo Great Thoughts from NonProfit Tech for Good
Being a former IT worker, I can't help but geek out when I see technology being used for social good. One of the best groups throwing a spotlight on this is Nonprofit Tech for Good.
Technology is crucial to every business and nonprofit and if your small NGO is not keeping up with the latest news in this sector, it could be at a very large disadvantage. This is not to say that you have to have http://feedproxy.google.com/~r/SocialMediaBirdBrain/~3/hSH8zYDGpjM/two-great-thoughts-from-nonprofit-tech.htmlnoreply@blogger.com (Robyn McIntyre)0<div class="feedflare">
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</div><img src="http://feeds.feedburner.com/~r/SocialMediaBirdBrain/~4/hSH8zYDGpjM" height="1" width="1" alt=""/>http://smbirdbrain.blogspot.com/2015/01/two-great-thoughts-from-nonprofit-tech.htmltag:blogger.com,1999:blog-8781243162766950753.post-4764431432844036390Wed, 17 Dec 2014 08:00:00 +00002014-12-17T00:00:03.934-08:00Good magazineInvisible ChildrenmistakesNGOSlacktivismsuccesseswhite saviorsThere is Always More to Learn
We learn from our mistakes and we can learn from the mistakes - and successes- of others.
You may remember the #Kony2012 hashtag that was used by the NGO, Invisible Children, which had a video go viral and subsequently suffered a backlash from people saying they were deluded "white saviors" and encouraged slacktivism. Recently, Invisible Children decided to shut down its U.S. operations, http://feedproxy.google.com/~r/SocialMediaBirdBrain/~3/HmES1EvzYS4/there-is-always-more-to-learn.htmlnoreply@blogger.com (Robyn McIntyre)1<div class="feedflare">
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</div><img src="http://feeds.feedburner.com/~r/SocialMediaBirdBrain/~4/HmES1EvzYS4" height="1" width="1" alt=""/>http://smbirdbrain.blogspot.com/2014/12/there-is-always-more-to-learn.htmltag:blogger.com,1999:blog-8781243162766950753.post-3408231546710616173Wed, 10 Dec 2014 08:00:00 +00002014-12-10T00:00:04.763-08:00BoggiemetricsNGONYTimesSmall nonprofitSocial media measurementMeasurement is Not a Strategy
Yo. Hope you had a good Thanksgiving, U.S. readers. All the rest of you, what is the deal with importing our Black Friday sales idea? Isn't shopping tough enough? LOL.
So, I came across this very interesting piece of writing about measurements - or what biz folk like to call 'metrics' and how they should be collected in an effort to support your social media strategy, not be the strategy http://feedproxy.google.com/~r/SocialMediaBirdBrain/~3/VXYInfU1LFo/measurement-is-not-strategy.htmlnoreply@blogger.com (Robyn McIntyre)0<div class="feedflare">
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</div><img src="http://feeds.feedburner.com/~r/SocialMediaBirdBrain/~4/VXYInfU1LFo" height="1" width="1" alt=""/>http://smbirdbrain.blogspot.com/2014/12/measurement-is-not-strategy.htmltag:blogger.com,1999:blog-8781243162766950753.post-7163835605824816800Wed, 12 Nov 2014 08:00:00 +00002014-11-12T00:00:07.430-08:00explainexplainer videoNGOSmall nonprofitstorytellingvideoExplain (Video) Yourself
Looking for a new way to reach out to your community? Consider an explainer video. As Eric Blattberg lays out in this Digiday article, explainer videos are hot. Why?
Explainer videos make a subject quickly understandable
Video learning is often easier for viewers as well as entertaining
Explainer videos are less expensive to produce than other videos
Explainer videos have a long shelf life, http://feedproxy.google.com/~r/SocialMediaBirdBrain/~3/UL_jhUdHJTg/explain-video-yourself.htmlnoreply@blogger.com (Robyn McIntyre)0<div class="feedflare">
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</div><img src="http://feeds.feedburner.com/~r/SocialMediaBirdBrain/~4/UL_jhUdHJTg" height="1" width="1" alt=""/>http://smbirdbrain.blogspot.com/2014/11/explain-video-yourself.htmltag:blogger.com,1999:blog-8781243162766950753.post-8820897478904371687Wed, 29 Oct 2014 07:00:00 +00002014-10-29T00:00:08.325-07:00basic needsdonor-advised fundsNGOSmall nonprofitIs Your Small NGO Outside of the Donor-Advised Fund Pie?
Image from Blue Mountain Community Foundation
If your small NGO's mission deals with the basic needs of your community, you may already know this economy has left you with less to work with and more to work for as middle-class income has stagnated. But did you know that getting those high-income donors could be more difficult than you thought? And that the reason for that may be http://feedproxy.google.com/~r/SocialMediaBirdBrain/~3/6-ewu7N5iLM/is-your-small-ngo-outside-of-donor.htmlnoreply@blogger.com (Robyn McIntyre)0<div class="feedflare">
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</div><img src="http://feeds.feedburner.com/~r/SocialMediaBirdBrain/~4/6-ewu7N5iLM" height="1" width="1" alt=""/>http://smbirdbrain.blogspot.com/2014/10/is-your-small-ngo-outside-of-donor.htmltag:blogger.com,1999:blog-8781243162766950753.post-7521698983940205851Wed, 22 Oct 2014 07:00:00 +00002014-10-22T00:00:09.875-07:007 deadly sinsbrandsBrunnerDigidaysocial mediastoriesThe 7 Deadly Social Media Sins
Digiday, which is one of the places I go for social media wisdom, has a great breakdown of the 7 Deadly Sins of social media that may be committed by commercial brands. As often happens, I think it applies to NGOs just as well. See the whole post here (recommended, otherwise you'll miss the great Brunner animations).
The 7 Deadly Sins of Social Media
Speaking with multiple voices
Paying forhttp://feedproxy.google.com/~r/SocialMediaBirdBrain/~3/Goe0MXaad8s/the-7-deadly-social-media-sins.htmlnoreply@blogger.com (Robyn McIntyre)2<div class="feedflare">
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</div><img src="http://feeds.feedburner.com/~r/SocialMediaBirdBrain/~4/Goe0MXaad8s" height="1" width="1" alt=""/>http://smbirdbrain.blogspot.com/2014/10/the-7-deadly-social-media-sins.htmltag:blogger.com,1999:blog-8781243162766950753.post-4931499047650803879Mon, 06 Oct 2014 19:53:00 +00002014-10-06T12:53:30.423-07:00freenonprofit tech for goodpublic interest registrywebinar3 Free Webinars from Nonprofit Tech for Good
The Public Interest Registry stepped up to sponsor these, so they are all FREE. Take advantage!
Check them out HERE.http://feedproxy.google.com/~r/SocialMediaBirdBrain/~3/j_KxKvqhnLY/3-free-webinars-from-nonprofit-tech-for.htmlnoreply@blogger.com (Robyn McIntyre)0<div class="feedflare">
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</div><img src="http://feeds.feedburner.com/~r/SocialMediaBirdBrain/~4/j_KxKvqhnLY" height="1" width="1" alt=""/>http://smbirdbrain.blogspot.com/2014/10/3-free-webinars-from-nonprofit-tech-for.htmltag:blogger.com,1999:blog-8781243162766950753.post-7642690287128670956Wed, 24 Sep 2014 22:54:00 +00002014-09-24T15:54:20.639-07:00newsPew Research CenterSmall nonprofitsocial mediaSocial Media and News Nonprofits
From PEW Research
PEW Research has come out with a new study that shows refinement of the data coming through about how news is distributed via social media. While Facebook remains a place that a lot of people pick up news from, the new data shows that those people don't look at that news in an in-depth way, so if you're wanting to get people more involved with the news you have to share, http://feedproxy.google.com/~r/SocialMediaBirdBrain/~3/S1tnIQ0YPTU/social-media-and-news-nonprofits.htmlnoreply@blogger.com (Robyn McIntyre)0<div class="feedflare">
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</div><img src="http://feeds.feedburner.com/~r/SocialMediaBirdBrain/~4/S1tnIQ0YPTU" height="1" width="1" alt=""/>http://smbirdbrain.blogspot.com/2014/09/social-media-and-news-nonprofits.htmltag:blogger.com,1999:blog-8781243162766950753.post-3421589700648238084Wed, 03 Sep 2014 07:00:00 +00002014-09-03T00:00:09.832-07:00Anton Herasymenkocontentcustomer servicesmall nonprofitssocial mediaWhere Your Content Marketing Went WrongThis slideshow by Rand Fishkin lays out a lot of what I've been trying to say about engagement and using social media to its most beneficial. Give it a look:
Why Content Marketing Fails from Rand Fishkin
Update on Adventures in Customer Service
You may remember I said I couldn't recommend Readymag because their customer service wasn't up to par. Very soon after, I got a couple of emails http://feedproxy.google.com/~r/SocialMediaBirdBrain/~3/Mmu3aLpry3Q/where-your-content-marketing-went-wrong.htmlnoreply@blogger.com (Robyn McIntyre)1<div class="feedflare">
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</div><img src="http://feeds.feedburner.com/~r/SocialMediaBirdBrain/~4/Mmu3aLpry3Q" height="1" width="1" alt=""/>http://smbirdbrain.blogspot.com/2014/09/where-your-content-marketing-went-wrong.htmltag:blogger.com,1999:blog-8781243162766950753.post-3998921299598378498Wed, 20 Aug 2014 21:34:00 +00002014-08-20T14:39:55.124-07:00chromeEmailGmailSmall nonprofitHere's An Interesting Tool For Your Small Nonprofit
If you use Gmail, you might find this extension worth taking a look at. Even if you don't, the idea of creating different footers or signatures to add more context to your email is worth consideration. It's a subtle sort of marketing that might pay dividends.
EmailFooterApp
*Note: it does ask to access your tabs and browsing history and I don't know what it plans to do with http://feedproxy.google.com/~r/SocialMediaBirdBrain/~3/zTZelw_q7wo/heres-interesting-tool-for-your-small.htmlnoreply@blogger.com (Robyn McIntyre)0<div class="feedflare">
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</div><img src="http://feeds.feedburner.com/~r/SocialMediaBirdBrain/~4/zTZelw_q7wo" height="1" width="1" alt=""/>http://smbirdbrain.blogspot.com/2014/08/heres-interesting-tool-for-your-small.htmltag:blogger.com,1999:blog-8781243162766950753.post-1753818113493890983Thu, 07 Aug 2014 23:02:00 +00002014-08-07T16:07:28.266-07:00customer serviceNGOReadymagSmall nonprofitWeb applicationAdventures in Customer Service
Image via Bruce Sallan
There are a lot of new services out there and I looked at one this week called Readymag, which helps users create 'microsites, portfolios, photo stories, magazines, and presentations' using templates. As I browsed through their examples I wondered why a person or NGO with an already significant social media presence would want to use their service. So I sent them an http://feedproxy.google.com/~r/SocialMediaBirdBrain/~3/bmyD5b5frgM/adventures-in-customer-service.htmlnoreply@blogger.com (Robyn McIntyre)0<div class="feedflare">
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</div><img src="http://feeds.feedburner.com/~r/SocialMediaBirdBrain/~4/bmyD5b5frgM" height="1" width="1" alt=""/>http://smbirdbrain.blogspot.com/2014/08/adventures-in-customer-service.htmltag:blogger.com,1999:blog-8781243162766950753.post-3561902492209477964Wed, 30 Jul 2014 23:20:00 +00002014-07-30T16:20:05.162-07:00brandDigidayFacebookJohn McDermottNGOsPriceonomicSmall nonprofitsocial mediaSocial media measurementTwitterDecreased Reach? No, It Has Always Been About Content
A couple of Digiday pieces caught my notice this week. One is on social media measurement and the other on content.
Decreased Reach Means Different Metrics
On social media measurement, the article by John McDermott notes that likes and follows are no longer being seen as important measurements for whether a brand (like your small nonprofit) is reaching its audience. Decreased reach (for http://feedproxy.google.com/~r/SocialMediaBirdBrain/~3/y-_SOWtl40w/decreased-reach-no-it-has-always-been.htmlnoreply@blogger.com (Robyn McIntyre)0<div class="feedflare">
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</div><img src="http://feeds.feedburner.com/~r/SocialMediaBirdBrain/~4/y-_SOWtl40w" height="1" width="1" alt=""/>http://smbirdbrain.blogspot.com/2014/07/decreased-reach-no-it-has-always-been.html