Sony to Focus on Family-Friendly Games This Christmas for PS3

July 24, 2012
Written by Alex Osborn

The PlayStation 3’s lineup of exclusives this holiday season is quite thin. With both The Last of Us and God of War: Ascensionset to release early next year, PS3 owners don’t have much to look forward to aside from PlayStation All-Stars and a slew of third-party titles.

As such, Sony Worldwide Studios head Shuhei Yoshida has said that Sony is planning to focus on family-centric gaming this holiday season. In the latest issue of Game Informer, Yoshida explained:

We’d love to have multi-million sellers for the holiday. But each title needs time to develop, especially new IP like The Last of Us. God of War has always come out in March, so that’s a natural time to aim at.

Our strategy for Christmas is to go big on family-friendly titles. This is a neglected genre for the PlayStation 3, but as it matures, I think it’s really important to have these games on the platform. I think we have a great lineup this holiday to complement third parties’ big core games.

The PlayStation brand has established itself as being the hardcore gamer’s console of choice, so does this focus on family concern you? Granted, they’ve got a killer lineup of exclusive games coming next year, but they’re really missing out on the holiday rush.