LG Stands By Higher CURVED OLED TV Pricing

Samsung launched its Curved 55-inch OLED TV today in New York City, about three weeks after LG released its 55-inch CURVED OLED TV. One of the main differences between the two, other than LG's preference of capital letters, is the price. Samsung Curved is going for $8,999 while LG's CURVED is STILL going for $14,999.

Shortly after the Samsung launch, LG sent pictures to journalists of the company's giant billboard in Times Square that now features the CURVED OLED along with these messages: "Why wait? LG is ahead of the curve" and "LG Curved OLED TV - In stores NOW." (This time the capitalization was switched from "Curved" to "NOW," but we get the picture.)

And LG's USA vice president John Taylor added this message to the email, just so there'll be no mistake about price: "LG's CURVED OLED TV, that's been on sale in the U.S. since July 22, is a premium product that commands a premium price because of its superior performance and styling. It sells for $14,999."

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