Farfetch Teams up with Swear to Make Some Fun Footwear

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Fashion + Music = Magic. It's a trusted equation, and mega shopping site Farfetch just took it to the next level. The global e-commerce go-to has partnered with Swear, a super chic London-based brand known for their unexpected updates to classic shoes like loafers and boots. But that's not all. The companies asked five bands to customize the shoes—which will also be worn in the bands' music videos. Who's on the lineup? Skip & Die, Wolfgang, Everything Everything, Avec Sans, and Rudi Zygaldo. It's a match made in indie music heaven, especially because the first letters of each band spell Swear when put together, hence the collab's official title: Swear by Music. Is your mind blown yet?
All the styles will be shoppable on Farfetch tomorrow, but in the meantime take a peek here, and let us know what you think in the comments below (our fave? The lime open-toe flatform!).

Bonus: There's music in the mix. Wanna know how?

Fashion + Music = Magic. It's a trusted equation, and mega shopping site Farfetch just took it to the next level. The global e-commerce go-to has partnered with Swear, a super chic London-based brand known for their unexpected updates to classic shoes like loafers and boots. But that's not all. The companies asked five bands to customize the shoes—which will also be worn in the bands' music videos. Who's on the lineup? Skip & Die, Wolfgang, Everything Everything, Avec Sans, and Rudi Zygaldo. It's a match made in indie music heaven, especially because the first letters of each band spell Swear when put together, hence the collab's official title: Swear by Music. Is your mind blown yet?
All the styles will be shoppable on Farfetch tomorrow, but in the meantime take a peek here, and let us know what you think in the comments below (our fave? The lime open-toe flatform!).