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Agile has become the de-facto approach to rapid, user-centred product development. However, it is not just for coders. In fact, Agile is at its most effective when product management and marketing work in the same rhythm. In this episode, hosts Marek Pawlowski and Alex Guest are joined by Roland Smart, author of ‘The Agile Marketer’ and someone who has seen these practices first-hand on the agency side with pioneering UX consultancy Adaptive Path and now client-side with Oracle, one of the world’s largest software companies. The episode explores the diverse ways in which marketers’ knowledge of existing users, and potential customers, can be integrated with design process.

Author

Marek Pawlowski is the founder of MEX. Since 1995, he has focused the MEX business on helping digital industries to develop better, more profitable products through improved understanding of user behaviour with mobile devices and wireless networks. MEX is best known for its events, research and consulting, which balance commercial, technical and user insights to define the future of mobile user experience.