Whitepapers have evolved past their original function as government issue documents and have proliferated in the world of business as a way of presenting marketing information. Similar in nature to an academic essay, a whitepaper selects evidence and constructs a logical argument in favour of the company or viewpoint they are promoting.
So, why write a whitepaper?
Due in no small part to its connotations with academic writing and government documents, a whitepaper can generate more credibility and trust than a regular piece of advertising. By avoiding the usual methods of soundbites, inf...

In today’s competitive business world, there is no such thing as being overqualified. And indeed, having a firm grounding of some of Adobe’s most famous and useful tools can really help set you and your business apart from the competition.
Why?
Because in 2016 we are all participating in an extremely visual world of online marketing. The internet, and social media in particular, has transformed the way brands are perceived by the general public. These days, we all validate a company by typing a quick search into Google. And from there we first expect to find a website, and then a Facebook Pa...

Forget everything you know about paint or word. Using InDesign for your business has so many more benefits including appearing far more professional.
I have put this article together to give you an idea of just how handy and creative this initiative program really is.
Digital marketing is rife in the industry and by cultivating this, you can really open up a whole world of business opportunities, and the recognition you’re looking for.
There are a lot of great free resources out there for creating graphics for your blog or business, and these can be a good avenue for beginners. But as...

Creative Studios Derby is registered to deliver Adobe Software Training for the LEP Skills Service.
This new service from the Leeds City Region Enterprise Partnership (LEP) helps businesses to identify their skills needs based on their business growth objectives and then find the right training solution. Small and medium-sized business based in the Leeds City Region that have a budget to put towards training could be eligible for funding of between £500 and £50,000.
To find out more about the LEP Skills Service and apply, visit: www.the-lep.com/skillsservice
The types of training ...

Small businesses considering going on a Sheffield Photoshop course could certainly benefit from doing so, as such training can really make a difference to the day-to-day running of a small to medium-sized enterprise (SME). Here are five of the biggest benefits of boosting your digital media skills today.
Marketing
SMEs are sure to know that marketing costs can spiral out of control quite easily – but it’s money that doesn’t have to be spent if you can keep your marketing in-house. And this is something you can easily do if you know how to use Photoshop to create brochures, stickers, sign...