7 Découverte du T8 par les habitants En matière d immobiliers d entreprises, plusieurs chantiers sont en cours en ce moment. Quelles sont vos ambitions dans ce domaine? Nous avons adopté, voici maintenant deux ans, une Charte «qualité - constructions neuves». Cette Charte est à présent signée, donc adoptée, par dix grands promoteurs, ce qui constitue une première étape qui remplit les objectifs que nous nous nous étions fixés pour cette fin d année Elle impose que les nouvelles constructions respectent scrupuleusement un certain nombre de critères, particulièrement en matière de développement durable. Nous mettons donc l accent sur des aspects qui sont à même de garantir aux investisseurs et à leurs utilisateurs de bonnes conditions d exploitation de leurs immeubles dans la durée. L obsolescence de certains bâtiments tertiaires est aussi un vrai problème pour nos territoires urbains : se retrouver avec des «friches» ou «semi friches» tertiaires dans des secteurs géographiques où les disponibilités foncières se raréfient n est plus possible. Nous sommes donc très attentifs à la qualité des produits immobiliers et invitons les promoteurs qui ne l ont pas encore fait, à nous rejoindre très vite dans cette démarche. In a particularly tense national economic climate, Plaine Commune continues to be a region full of projects. What s your magic recipe? We have been working for a number of years towards making urban redevelopment a priority throughout the region. We achieve that by taking into account the specifics for each town and their neighbourhoods. This is why our development projects have plural aims: our concern is first and foremost to make towns. Our wish is also to improve, wherever possible, access to transports. Increasing the links between the nine towns of our region but also joining them to the large decision-making centres that are Paris, La Défense and Roissy Charles de Gaulle, are amongst the main objectives at stake in this mandate. Access is indeed one of the major preoccupations for the economic key players with whom we interact on a regular basis. Specifically, what are your selling points in terms of accessibility? As you know, the Regional Development Contract which we have signed with the state will mean, in the context of the Grand Paris Express, the creation of 5 new stations. Several business centres, such as the Pleyel and La Plaine Saint-Denis neighbourhoods, will therefore gain much better access in terms of transports. Some inhabited areas will also see an improvement, which will enable a quicker and easier connection to living quarters and employment zones; it is a very important stake for the employability of the residing population in our region. For instance, without even considering the future stations of the Grand Paris Express, I can tell you already that the works scheduled to extend lines 12 and 14 are well underway and that we are particularly vigilant in terms of their completion dates being respected. Another good piece of news is that the launch of the T8 is now only a matter of weeks. All these new lines will come and reinforce our assets, which can only be favourable for the appeal we hold, including for an international audience. In terms of corporate real estate, many planned sites are currently underway. What are your ambitions in this field? We adopted, two years ago, a quality-new buildings charter. This charter has now been signed and adopted by ten important promoters, which constitutes a first stage towards the objectives that we had set ourselves for this end of year It requires that the new buildings respect a certain number of criteria by the book, particularly in terms of sustainable development. We therefore put the emphasis on aspects which will give the investors and their users some guaranties on the sound conditions of exploitation of their buildings in the long-run. The aging of some buildings in the service industry is also a real issue for our urban region: finding oneself with tertiary wasteland or semiwasteland in geographical areas where financial resources are rare is no longer possible. We are therefore very attentive to the quality of the real estate and we invite promoters to join us as soon as possible in that process, for those who haven t done so already. 5

8 Nous sommes aussi attentifs aux nouvelles formes de travail. Si le télétravail se développe encore timidement en France, d autres formes apparaissent. Les télécentres, les espaces de coworking Une plus grande modularité des locaux sont autant de réponses qui peuvent être apportées aux demandes formulées par un nombre croissant d acteurs économiques dans des délais relativement rapides. Un premier espace de coworking verra donc le jour dans les prochaines semaines, chez Icade à proximité immédiate du terminus de la ligne 12. Un hôtel numérique va prochainement être mis en chantier par Vinci Immobilier pour apporter des réponses adéquates, notamment aux startups, dans la mesure où certaines d entre elles connaissent des croissances importantes en termes d emplois. Enfin, la diversification des locaux d activités est un vrai enjeu pour pouvoir continuer d accueillir toujours plus de TPME, des activités de l Économie Sociale et Solidaire et des entreprises d insertion. Justement, le territoire de projets que vous décrivez est naturellement porteur d emplois. Pour autant, les populations résidentes en retirent-elles des bénéfices? Améliorer le taux d emploi des habitants reste naturellement notre priorité et nous intervenons pour cela de multiples façons. À cet égard, il faut avoir en tête que l Économie Sociale et Solidaire est, à Plaine Commune, le premier secteur de création d emploi local, d où l importance d accompagner ses entreprises. Par ailleurs, l inscription de «clauses sociales» dans les grands chantiers d aménagement est systématique. Le recours à la sous-traitance économique locale le devient aussi. Des résultats significatifs sont d ailleurs obtenus à l occasion de la construction du siège social de SFR et des engagements forts viennent d être pris pour celui de Veolia Environnement. Nous œuvrons aussi en faveur du rapprochement domicile-travail, étant le principal territoire en matière de production de logements en Île-de-France. Enfin, la Charte entreprise-territoire, formalisée actuellement entre Plaine Commune et 115 entreprises du territoire, est un outil qui vise notamment à renforcer la part des salariés résidant sur le territoire dans les entreprises signataires. Patrick BRAOUEZEC Président de Plaine Commune We are also attentive to new forms of working. If teleworking is still developing slowly in France, other modes are emerging Telecentres, co-working spaces A larger modularity in terms of work premises is also a relatively quick answer to the demands of a growing number of economic key players. A first co-working space will be introduced in the next few weeks, at Icade s, in immediate proximity to the last station on line 12. A digital hotel is soon to be built by Vinci Immobilier, to bring adequate solutions, in particular to startups, and in case some of them experience an important growth in terms of employment. Finally, the diversity of activity centres is a real asset in order to continue welcoming more TPMEs, more activities form the social economy of solidarity as well as companies encouraging re-insertion into the professional world. Precisely, the landscape of projects that you describe will naturally generate employment. In that sense, does the residing population benefit from this? Improving the employment rates for local inhabitants remains our priority and we intervene to that effect in a variety of ways. In that regard, it is worth keeping in mind that the social economy of solidarity is the first sector generating local employment in Plaine Commune, which is why it is important to support the region s businesses. Furthermore, the addition of social clauses for the large development sites is now systematic. The use of local subcontracting has now also become matter of course. Significant results are in fact achieved with the construction of the head-offices of SFR, and strong commitments have been made in the case of Veolia Environnement. We are also working towards bringing home and workplace closer to one another, since Plaine Commune is the most important region in terms of producing housing in Île-de-France. Finally, the region and companies charter, currently officialised between Plaine Commune and 115 companies in the region, is a tool which also aims to increase the proportion of employees who reside in the region within those member-companies. 6

13 For the last fifteen years, Plaine Commune has experienced not only a strong economic development, but also an urban one. The Conglomeration has had to deal with its territory s industrial past and has had to implement a conversion of its industrial wasteland. This allowed for the area to have an increased appeal for new types of economic activity, and in particular those associated to the Digital and the Image sectors. As a historical site, home to cinema and broadcasting studios, the region has been able to progressively attract and concentrate other activities, therefore favouring the emergence of a branch specialising in the Image sector, of which various companies working in the contents and digital technologies industry are a part. This also enabled a significant part of the technical supply to be renewed, by allowing cinema or broadcasting companies to have access, in their own area, to high-tech sets. Lycée Suger, Saint-Denis de nombreuses sociétés travaillant dans le domaine des contenus et des technologies numériques. Il a permis également que soit renouvelée une part importante de l offre technique en permettant à des sociétés du cinéma ou de l audiovisuel de disposer, chacune dans leurs domaines, de plateaux high-tech. Parce qu ils disposent d atouts spécifiques en matière d infrastructures et réseaux numériques, le territoire a aussi attiré de nouveaux segments de l économie numérique : les data-center, l e-commerce, l infogérance, la téléphonie mobile Tous les domaines cités enregistrent une dynamique immobilière soutenue et permettent ainsi au territoire de Plaine Commune de se placer parmi les tous premiers sites en France en termes de croissance de l emploi. Ce dynamisme permet également d attirer des projets immobiliers d entreprises internationales. C est le cas dernièrement avec l arrivée de la société «QVC» (géant américain du shopping multimédia) à Aubervilliers. Le modèle économique de QVC repose essentiellement sur la télévision, mais aussi sur des sites multi-plateformes accessibles depuis les ordinateurs, les smartphones et les tablettes tactiles. Cette société doit générer 200 nouveaux emplois en trois ans. Because of its access to specific assets in terms of digital infrastructures and networks, the region has also attracted new areas of the digital economy: data centres, e-commerce, outsourcing, mobile communications All the areas above thus experience a sustained dynamism in real-estate and allow the region of Plaine Commune to position itself amongst the very top locations in France, in terms of employment growth. This influx also becomes appealing to international real estate projects, as has recently been the case with the arrival of the company QVC (American giant of multimedia shopping) in Aubervilliers. QVC s economic model relies mostly upon television but also on remote multi-platform sites accessible from computers, smartphones and touch-pads. This company should generate 200 new jobs in the space of three years. 11

15 «FRENCH TECH» Le ministère délégué à l Economie numérique a lancé en début d année, l appel à candidature au label «French Tech». Cette labellisation a pour objectifs principaux d identifier et soutenir des écosystèmes numériques particulièrement denses, dynamiques et visibles à l international. La Communauté d agglomération s est donc engagée, avec l appui d entreprises locales leaders dans le champ du numérique, dans l élaboration d un dossier de candidature permettant d accéder à cette labellisation dans les meilleurs délais. Un programme d accélération territorialisé portant sur l accompagnement de Startups sera remis en fin d année. Il intègrera plusieurs volets, dont un dans le domaine financier et dans le domaine immobilier et a pour objectif de favoriser l implantation et le développement d un nombre significatif d entreprises utilisant les technologies numériques. Avec «French Tech», Plaine Commune favorisera ainsi le renforcement des activités liées à l image et au numérique, consolidera et développera un écosystème propice à la création d emplois. EVENTS AROUND THE DIGITAL AND THE MULTIMEDIA Plaine Commune also welcomes numerous professional events which encourage collaborations between the different protagonists of the Image sector. This is the case for instance with the exhibitions Paris Image Pro or the Cross Video Days. All these events give way to debates and discussions, and allow for visitors to see, to look, to touch and to better understand the new uses and the new technologies of the digital sector. PLAINE COMMUNE: FRENCH CAPITAL OF THE DATA-CENTRE The Conglomeration includes at least fifteen data-centres, among which appear well-known operators such as Interxion, Télécity Group, Equinix or Interoute. On the real estate side of things, around m² of sites have been allocated to this sector. More projects are pending, such as Data IV in Villetaneuse, Colony Capital in Aubervilliers and Interxion Paris 8 in La Courneuve. This represents about 50% of the implantations in the Greater Paris, but also 50% of the French internet networks. This success is explained by the proximity of the capital, appealing to financial investments; a massive concentration of black fibres, serving international networks and a significant amount of electric connections. FRENCH TECH The Minister in charge of Digital Economy launched a call for applications for the quality label French Tech. The main objectives of this certification process are to identify and sustain the digital ecosystems, which are often particularly dense, dynamic and with international exposure. With the support of leading local companies in the digital sector, the Conglomeration has therefore committed to put into place a call for applications, in order to reach the certification process as soon as possible. A regionalised acceleration programme on providing support for startups will be deposited at the end of the year. It will include various components, one of which in the financial sector and the other in the real estate sector. Their objective will be to encourage the implantation and development of a significant number of companies using digital technologies. With French Tech, Plaine Commune will therefore be able to enhance activities linked to the Image and the Digital worlds, thus consolidating and developing an ecosystem which is favourable to the creation of jobs. 13

17 Grand Parc de Saint-Ouen Site industriel Babcock, La Courneuve À proximité, se renforce le pôle d activités dédié au commerce de gros avec les chantiers du Fashion Center ( m²) qui devrait être livré fin 2014 et celui du CIFA 3 ( m²) dont la livraison est imminente. LES DOCKS DE SAINT-OUEN Le futur éco-quartier des Docks, d une superficie de 100 hectares, soit un quart de la commune, est un projet conduit par la ville de Saint-Ouen et son aménageur, Séquano Aménagement. La fin de l année 2013 a été marquée par l inauguration du grand parc paysager de 12 hectares, la livraison de l immeuble de bureaux «Dock en Seine» de m² et la signature pour m² de la société SVP dans ce même bâtiment. Plusieurs permis de construire ont été accordés notamment pour l immeuble «Tenugui» (6 000 m²) de Sodéarif, le «Subway» (9 000 m²) de Sedri et «Européquipements» ou encore «Influence» ( m²) de Nexity. La construction de ces bâtiments sera lancée dès qu un investisseur se sera positionné. THE BABCOCK AREA IN LA COURNEUVE The Banque de France is currently finalising its new project for a trust centre on the old industrial site Babcock. It will include a centre of activities ( m²) to control the currency in circulation in Île-de-France, as well as a centre for the services industry (6 400 m²). The planning consultation was launched in 2013 with a delivery of the new site planned for On the south side of the Babcock area, the renovation of the industrial heritage will enable for activity centres to be built, but also for housing to be accommodated. THE PARK AT THE PORTES DE PARIS AND THE ZAC CANAL-PORTE D AUBERVILLIERS The arrival of line 12 and its metro station Front Populaire reinforces the appeal of the geographical area. Icade will soon develop m² of offices on place du Front Populaire. The marking factor is the start of the building works for the head-quarters of Veolia Environment ( m² of floor surface), with a delivery scheduled for The head-offices should reinforce the commercialisation of m² of activities and remaining offices at the heart of this major centre. Nearby, the center for mass merchandise activity is getting stronger thanks to the construction sites of the Fashion center ( m²) which should be finished by end of 2014, and that of CIFA 3 ( m²), almost completed. THE DOCKS OF SAINT-OUEN The future eco-neighbourhood of the Docks, of an area of 100 hectares or a quarter of the commune, is a project led by the town of Saint-Ouen and its developer, Séquano aménagement. The end of 2013 was marked by the launch of a large landscape park (12 hectares), the delivery of the building of offices Dock en Seine ( m²) and the signing of m² for the company SVP in the same complex. Various construction permits were delivered, notably for the building Tenugui (6 000 m²) of Sodéarif, the Subway (9 000 m²) of Sedri and Européquipements or with Influence ( m²) for Nexity. The construction of these buildings will be launched as soon as an investor has taken position. A building permit was also deposited for the project Saguez and Partner for the creation of the Manufacture Design 2 for a surface of m². It is worth mentioning that various housing operations are progressively completed and commercialised in the same geographic area. 15

19 Futur éco-quartier Universeine, Saint-Denis UNIVERSEINE IN SAINT-DENIS After the Cité du Cinéma, the company Vinci Immobilier and the Caisse des dépôts et consignation (Deposit and consignment office) are developing a new econeighbourhood of m² [ m² of offices, m² of housing, m² of student residences, m² of businesses, m² of premises reserved to the implantation of companies linked to the project Land of culture and creation]. A building permit for the construction of a digital hote of m² is about to be issued. It includes a co-working space and storeys with particularly modular surfaces. This first operation is certified HQE- development of the Greater Paris and will see the day by This is an exemplary project of a reconversion of an old industrial wasteland, as much in terms of its environmental characteristics and its urban mix, as its insertion into its current environment. NEW PERSPECTIVES IN ÉPINAY-SUR-SEINE Located on the border of the north-west area of Plaine Commune, Épinay-sur-Seine benefits from reinforced conditions of access. The service via the RER C will be completed at the start of 2015, thanks to the launch of the tram T8 which will guaranty a close network throughout the town, as well as an interconnection with the RER D, the transilien (line H), and the metro line 13. This service will be completed in 2017 by the tram express north. Conditions will be met so that the commune starts a new phase in its economic development, notably with an asset in terms of the implantation of creative activities. Let us not forget that the cinema sector has a historic presence through the mythical studios of Épinay-sur-Seine. The new infrastructures of public transport are also going to allow for the Intégral programme to be rented out, in good conditions. It will be located at the angle of the rue de Paris and the avenue Salvador Allende. Plaine Commune Développement is developing m² of offices and activities there. 17

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