Social Media

In the banking world, where handling money safely and securely is a foundational element of the entire industry, having the public’s trust is a nonnegotiable element of success. The financial industry had to scramble to rebuild this trust after it took a hit during the Great Recession

Banking used to be all about monetary profit and loss, but those days are gone. Today banks are being pressured to include a host of other considerations in their decision-making, such as how their investments will promote sustainability and corporate-responsibility objectives, and many of them are employing digital media to lay out their plans and actions to a concerned public.