Notes: Naming-rights partners may have additional deals that call for additional guaranteed spending that may or may not run in conjunction with the naming-rights contract. Those values are not included here. Excludes venues with a corporate name but whose naming-rights deal has expired. Facilities are home to teams of MLB, NFL and MLS teams.
* Proposed NFL stadium
** Reliant has the naming rights to the entire Reliant Park, which also includes Reliant Arena.
^ Includes 15-year extension signed in 2010
Source: SportsBusiness Journal research

Notes: All figures are in U.S. dollars. Naming-rights partners may have additional deals that call for additional guaranteed spending that may or may not run in conjunction with the naming-rights contract. These values are not included here. Excludes arenas with a corporate name but whose naming-rights deal has expired. Facilities are home to teams of the NBA, NHL and WNBA.
NA: Not available or not applicable
* Facility is under construction.
** Price includes Nationwide privately financing 90 percent of the facility’s construction costs. As part of the deal, the company is the majority owner of the venue and secured naming rights to the venue indefinitely.
^ Signed a lifetime extension in October 2009. Terms listed are for the original deal that began in 1999 and was scheduled to run through 2019.
Source: SportsBusiness Journal research

Top 10 college deals

Facility

School

Sponsor

Price

No. of years

Avg. annual value

Expiration Year

Save Mart Center*

Fresno State University

Save Mart Supermarkets

$40 million

20

$2 million

2023

TCF Bank Stadium

University of Minnesota

TCF Bank

$35 million

25

$1.4 million

2034

Comcast Center

University of Maryland

Comcast Corp.

$25 million**

25

$1 million

2026

Apogee Stadium

University of North Texas

Apogee

$20 million

20

$1 million

2030

AT&T Stadium

Texas Tech University

AT&T

$20 million

25

$800,000

2019

Chevy Chase Bank Field at Byrd Stadium

University of Maryland

Chevy Chase Bank

$20 million

25

$800,000

2030

Bright House Stadium

University of Central Florida

Bright House Networks

$15 million

15

$1 million

2022

Summa Field at InfoCision Stadium

University of Akron

InfoCision Management Corp.; Summas Health System

$15 million

20

$750,000

2029

TD Ameritrade Park^

Creighton University/College World Series

TD Ameritrade

$15 million

20

$750,000

2030

Papa John’s Cardinal Stadium

University of Louisville

Papa John’s

$15 million

32

$468,750

2040

* PepsiCo acquired naming rights to the venue as part of a 23-year, $40 million sponsorship — the first three years of which came while the arena was under construction — but passed the rights to Modesto, Calif.-based Save Mart Supermarkets while retaining campuswide pouring rights. Save Mart declined to disclose its contribution for the naming-rights portion of the deal.
** To be paid over 10 years. Additional cost of $5 million included for logo rights to the basketball floor by Comcast.
^ City-owned
Source: SportsBusiness Journal research

Top 10 minor league stadium deals

Facility

City

Sponsor

Price

No. of years

Avg. annual value

Expiration year

Chukchansi Park

Fresno, Calif.

Chukchansi Gold Resort & Casino

$16.0 million

15

$1,066,667

2021

Raley Field

Sacramento

Raley’s Inc.

$15.0 million

20

$750,000

2019

Huntington Park

Columbus

Huntington Bancshares

$12.0 million

23

$521,739

2030

Fifth Third Field

Dayton, Ohio

Fifth Third Bancorp

$6.5 million

20

$325,000

2019

Campbell’s Field*

Camden, N.J.

Campbell Soup Co.

$6.0 million

20

$300,000

2020

MCU Park

Brooklyn, N.Y.

Municipal Credit Union

$5.5 million

11

$500,000

2020

Fifth Third Field

Toledo, Ohio

Fifth Third Bancorp

$5.0 million

15

$333,333

2016

Oneok Field

Tulsa, Okla.

Oneok

$5.0 million

20

$250,000

2029

FirstEnergy Park

Lakewood, N.J.

FirstEnergy Corp.

$4.8 million

20

$240,000

2020

AutoZone Park

Memphis

AutoZone

$4.3 million

25

$172,000

2024

* Owned by Rutgers University-Camden and serves as home field to the school’s baseball team, but the Atlantic League (Independent) Camden (N.J.) Riversharks is considered the primary tenant and operator, and is responsible for all stadium expenses and revenue.

Top 10 minor league arena deals

Facility

City

Sponsor

Price

No. of years

Avg. annual value

Expiration year

CenturyLink Center Omaha*

Omaha, Neb.

CenturyLink

$14.0 million

15

$933,333

2018

KFC Yum! Center*

Louisville, Ky.

Yum! Brands

$13.5 million

10

$1.35 million

2020

Wells Fargo Arena

Des Moines, Iowa

Wells Fargo

$11.5 million

20

$575,000

2025

Verizon Wireless Arena

Manchester, N.H.

Verizon Wireless

$11.4 million

15

$760,000

2016

Sears Centre

Hoffman Estates, Ill.

Sears Roebuck & Co.

$10.0 million

10

$1.0 million

2016

Sovereign Center

Reading, Pa.

Sovereign Bancorp

$9.0 million

30

$300,000

2030

Intrust Bank Arena

Wichita, Kansas

Intrust Bank

$8.75 million

25

$350,000

2034

Alerus Center*

Grand Forks, N.D.

Alerus Financial

$7.2 million

20

$360,000

2020

Germain Arena

Estero, Fla.

Germain Motor Co.

$7.0 million

20

$350,000

2018

Verizon Arena

North Little Rock, Ark.

Verizon Wireless

$6.0 million

20

$300,000

2019

* City-owned with a college tenant
Source: SportsBusiness Journal research