Empower your game

Experience the world of sports like never before.

Empowering a new era in Sports business

We work to help Sports Organizations embrace digital transformation, connect with
their fans worldwide, provide more personal experiences and improve and create
revenue streams. All with the latest Microsoft Cloun Technology

For true fans, the season is 365 days long. Add technology, and those days are 24/7. The combination of the
Microsoft Sports Digital Platform with our partner solutions provides fans with full access to apps,
social media, the web, live-streaming, video-on-demand, multi-angle cameras, news, statistics, sports
feeds and more, on any platform or device, at any time.

The Microsoft Sports Digital Platform offers profile acquisition, single 360-degree fan view, single sign-on
to social network accounts, games, social interactions, notifications, services, automated marketing
and analytics, digital in-app purchases and integration with external sources. Connecting fans to other
fans, to the club and to the players.

Imagine new ways to enjoy sports inside the stadium, through immersive experiences, socializing with friends
near or far and accessing all match content and stats on your device. With Cloud Services, the Microsoft
Sports Digital Platform and the support of ISV partners, Microsoft provides a myriad of solutions. It
includes a large set of fan services and experiences for the venue, including retail, food and beverage,
cashless payments, digital ticketing, access validation, 360 video, IoT, and more.

Connect, consolidate and visualize real-time business data to improve customer service, to target your market
better, to gain new insights and to obtain better results. ERP, communication and collaboration, infrastructure
and systems run the sports organization.

Through the consolidation of team and athlete data from almost any source into the Microsoft Cloud, teams
can get a 360 view of their players and gain the data-driven insights that will help increase performance
and prevent injury. Leveraging dashboards that are easy to customise and operate with training management
applications and smart gym experiences, Sports Performance Platform provides training staff with the
necessary tools to score an on-field advantage.

Technology in Action

Real Madrid

Since 2014 Real Madrid is revolutionizing the world of sports with Microsoft as Official
Technology Partner. A revolution that puts the fan at the center of their strategy and
seeks to know everything about them to be able to satisfy their needs in the best possible
way. A revolution that involves great challenges and great benefits for all areas of
the Club.

Hamburgo SV

Office 365, Dynamics NAV, Dynamics CRM, Power BI, Cloud and other Microsoft solutions are
helping the Hamburgo SV to lead the digital transformation in the Bundesliga, improve
the relationship in and out the team and provide unique experiences to their fans.

LaLiga

Check out the digital transformation of the Professional Spanish Football League, LaLiga,
one of the most followed competitions in Spain and a worldwide leader in the sports industry.
Learn how Microsoft technology provides more personalized content for the fans, improves
the players’ team performance and facilitates the clubs’ internal management.

Real Sociedad

Real Sociedad is more than a football team. It's a reference for the city and a community
of 90 schools, 1,500 coaches and 12,000 players. Now, technoogy is empowering them all
to achieve their goals on the field and out of the field.

PGA Tour

NASCAR

NASCAR is improving its efficiencies with mobile inspection and race management solutions
with Windows 10, Surface devices and the Microsoft Cloud delivering new experiences in
the sport to its content hungry fan base.

Renault Sport Formula One Team

Renault Sport Formula One auto racing is using Microsoft technology to run its engineering,
manufacturing and business operations, which helps it increase the speed of doing business
and focus on winning races.

Real Madrid Team Performance

Real Madrid Goalkeepers

When it comes to winning a game, how many goals saved can be just as important as how many are scored. Check out how the
Real Madrid goalkeepers hone their skills at the field and out of the field with Microsoft
support.

Real Madrid Players Health

Real Madrid Real Madrid Fitness Performance

During a game, the feet of a footballer can make thousands of different movements and are
one of the most important body-parts of the players. To take care of them, Microsoft
helps the Real Madrid podiatrist to uses the most innovative technology from other disciplines
to find the perfect solution in every case.

Developing the future of sports together

​The Global Sports Innovation Center’s ecosystem is an invaluable resource which will leverage the power
of the most advanced technologies to help bring innovation to fruition and ultimately to market.

If you want more information about the GSIC or you are interested on being a partner, visit www.sport-gsic.com