The “Lega Italiana Osteoporosi” (LIOS) carried out a WOD campaign under the slogan “don’t let go of your bone” (rough translation of an Italian saying ‘non mollare l’oso) attracted great media coverage, with reports appearing in ten national newspapers and on two radio stations.The radio spots featured voice overs by celebrities.

To encourage movement and physical activity, the society produced step counters which were distributed at different meetings. 60 fitness centers across the country also participated in the WOD campaign.

LIOS also published 20000 diaries that included a different recipe for each month, a note book and a book featuring questions and answers on osteoporosis for the general public.

First Italian Women's Roundtable and Marathon among LIOS' 2003 World Osteoporosis Day events

“First Italian Women’s Round Table against Osteoporosis” On October20, in Milan, the First Italian Women’s Round Table against Osteoporosis was held, with the sponsorship of the International Osteoporosis Foundation. Famous Italian fashion creator Anna Molinari was the moderator. Among the participants, Italian Senate members Emanuela Baio Dossi and Rossana Boldi, actresses Veronika Logan and Daniela Poggi, entrepreneurs Paola Dukcevich and Ambra Orfei, journalists Antonella Appiano and Gianna Milano, with Maria Luisa Bianchi, M.D., Secretary General of the LIOS. Mrs. Anna Molinari was named “LIOS First Ambassador” and received a LIOS Award for her engagement in the fight against osteoporosis. The Round Table was covered by TV networks like Odeon TV and RAI 3 (the evening news included an interview with M.L. Bianchi), and by many newspapers and magazines. More articles and TV/radio broadcasts are expected in the next weeks.

In addition, for the second year, LIOS has created a DIARY 2004 for bone’s health, with news, recipes, exercises, suggestions.

A Marathon:On October 11 & 12, at Carpi, near Modena, the famous Memorial Enzo Ferrari Marathon was run. Lega Italiana Osteoporosi (LIOS) was invited to be a sponsor, to underline the importance of physical activity to preserve bone health and prevent osteoporosis. For the occasion, LIOS produced a T-shirt with its society logo and internet address www.lios.it, as well as an “anti-sweat” forehead band with logo

The winner of the "Memorial Enzo Ferrari Marathon" in Carpi at the finish line

4. Launch of a national study on "Quality of life in patients with osteoporosis", in collaboration with SIOMMMS (Italian Society for Osteoporosis, Mineral Metabolism and Skeletal Diseases) and the Institute of Psychology of the University of Milano.

5. Continuing collaboration with UNITRE (The University of Third Age), with which 10 meetings in 10 Italian cities have already been held in the past months. The 2002 programme will be completed with 4 more meetings:- Saturday 26 October, Civitavecchia (Roma)- Friday 15 November, Perosa e Valli (Torino)- Monday 9 December, Torino San Marco (Torino)- Friday 13 December, Beinasco (Torino)For details, call 02-39211533 o 39264299 or visit http://www.lios.it(free admission for all those interested)

6. A Direct phone line with Lega Italiana Osteoporosi. During November, Monday thru Wednesday, from 3 to 6 pm, an expert will answer phone questions on the prevention of osteoporosis.

7. Thursday 12 December, Concert of the Group Amadé in favor of Lega Italiana Osteoporosi at the Milan Conservatory of Music AGiuseppe Verdi@. Music by C. Saint-Saens, F. Danzi, G. Briccialdi e A. Ponchielli. For details, call 02-39211533 o 39264299 or visit http://www.lios.it