It has been a big week for tiger woods. Publicly opening up about hi happy turn in his personal life confirming he is indeed dating champion skier lindsey vonn and see the photos they leased on their facebook pages and rob nelson has the story. This is different for tiger to be open. Media shy, big move for him. Smiling photos of liger made big news but beneath the surface the star golfer is actually taking big swing at the downside of celebrity. Tiger woods speaking out for the first time about why he decided to go public now with his new relationship. It's very simple. We're very happy. Reporter: These are the perfectly posed photos that confirmed months of rumors, the superstar golfer and olympic champion skier lindsey vonn are, indeed, an item. The pair took to facebook this week to share the news and not just for publicity sake. We want to limit the sta stalkerazzi. Reporter: The media shy woods took the high-profile step of announcing details of his love Tiger is an incredibly private athlete. This is very uncharacteristic for him to make this public. Reporter: Don't let the glossy smiles fool you. Tiger knows full well he's undercutting paparazzi profits. We basically devalued the first photos and, unfortunately, that's just the way it is in our society right now and we felt e s thbest thing to do and, you know, very happy about it. Reporter: It's the first time tiger has confirmed a relationship since his scandal-tainted divorce from elin nordegren in 2010 following revelations of multiple affairs and even forced woods into sex rehab. Vonn has raised eyebrows for sexy poses. In 2010 she channeled sharon stone's "basic instinct" character for an espn magazine shoot and she was also featured in a "sports illustrated" swimsuit edition. Tiger says coming clean about his latest relationship is a way of safeguarding his children from the prying eyes of the press. I've had situations where it's been very dangerous for my kids and the things, the extent they'll go to. Reporter: With his personal life all smiles these days tiger can focus on what could be one of the biggest weeks of his career. For him to be coming back to the point where if he wins this week he could become number one in the world again is a big deal to tiger woods. And there is serious money at stake with these celebrity photos. Some analysts believe the first photograph of tiger and lindsey together would have fetched up to half a million drs here. That's what tiger wanted to stop, someone's big payday. He's in very good place. Controlling the message and could be number one in a few days. Taking one status update at a time. Turn now to powerfault.

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Tiger Woods, Lindsey Vonn are 'In a Relationship'

The golfer and Olympic skier posted on Facebook that they are a couple.