VW steers away from iconic Beetle and Ford bests Toyota in September sales

VW wants to look beyond the Beetle
Volkswagen is considering a bold change: steering the brand away from the iconic Beetle and cars aimed at young, trendy buyers toward the expectations of middle-class buyers. The company will introduce a compact sedan in 2010 and a midsize sedan in 2011 that will be among the first VW vehicles built specifically for American tastes. The cars will have a less European feel, with a more user-friendly steering wheel and entertainment system, an accelerator and brake pedal that are farther apart, and larger cup holders. Likely cut from TV ads will be "Max," the black 1964 Beetle with the smart-alecky German accent (right).

2 Comments

If VW really wants to become a major player in the us here is what they need to do:

1. Quit blaming the customer when there is a problem with their car.
2. Adopt a Toytoa/Lexus style customer service and repair policy.
3. Above all else! Admit when you are wrong! I own a 2005 Passat TDI and VW would not admit that there is a problem with the balance shaft in the BHW motor. I paid an independant to convert it from a chain driven mess to a gear driven unit that solves the problem of potentially wrecking a motor out of warranty. Read the following link to become educated on this topic and how VW has been so unresponsive: