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national orthodontic month

October is the start of your final quarter for the year. It’s your opportunity to make it your best fourth quarter ever. To help you plan for that, today I’m sharing some tips and ideas with you. Ideas that when implemented will keep things fresh and fun in your office. More importantly, they will exceed your patients and potential patients’ expectations which will allow you to focus on doing what you do best, helping your patients achieve healthy and beautiful smiles. Why? Because exceeding your patients’ expectations will help keep them loyal to your office.

Here are some fun ideas for October – I know a lot of offices will be focusing on Candy Buy Back events so I will share some ideas for those events and some other ideas just in case you’re looking for something a little extra to exceed patient expectations.

Candy Buy Back:

Options:

Collect candy in office. Open to the Public

Or you can do this,

Team up w/local school(s) and set up collection bins in each classroom where the kids can bring in their candy and the classroom with the most candy wins a gift card or get a local pizzeria to donate pizza for a classroom pizza party for the winning classroom.

If you desire more help with a candy buy back event for your office, please contact me at bhaydenconsulting@gmail.com for a consultation. I have had the privilege of creating & implementing candy buy back events from start to finish.

National Orthodontic Health Month – Use this as an opportunity to promote Invisalign. This time of year people are thinking about gift ideas and want to get their smile camera-ready for the holiday parties.

Community Involvement Opportunity –

National Field Trip Month – Don’t wait for Children’s Dental Health Month in February to invite local schools to bring in their students for a Field Trip to the dentist. Bring them in during the month of October instead.

National Dental Hygiene Month – Throughout the month, make a special effort to work your hygiene continuing care lists. Send emails, texts, and make calls encouraging patients to schedule their hygiene appointments. Use your website and social media platforms to share dental hygiene tips and facts with the community.

National Face Your Fears Day: 10th – Opportunity to share what you do to help make dental visits more comfortable for the fearful patient.

~ Social Media Post Ideas to Improve Engagement ~

National Walk Your Dog Day: 1st

National Taco Day: 4th

World Smile Day: 6th

National Kick Butt Day: 9th

Wear Something Gaudy Day: 17th

World Pasta Day: 25th

National Knock-Knock Jokes Day: 31st

If you are interested in having me help your office create a custom marketing campaign that includes ideas for special offers, office fun, patient give-aways/drawings, community involvement, cross marketing with local businesses and hygiene continuing care/incomplete treatment scripting, please contact me today at bhaydenconsulting@gmail.com

I have some more marketing & practice management ideas for October coming soon!

Are you receiving my free dental marketing and practice management ideas every month to your inbox? If not, PLEASE take a second and follow today or send me your email address and I will send you an invitation to follow. This way, you won’t miss a single idea. Feel free to share my blog with your dental friends. ~ Thank you!

Great opportunity to talk about the importance of protecting precious smiles with mouthguards. Consider hosting a mouthguard clinic in your office. Reach out to local schools and sports team. Use your social media sites to promote Youth Sports Safety Month.

Community Spirit Days 1-30 –

Look for ways and create opportunities to be involved with your community this month.

Events – Share local community events on your social media sites.

Host a:

Spring Perennial Plant Exchange

Book Drive

Canned Food Drive

Aluminum Can tabs for the Ronald McDonald House

Free Stuff – Using your social media sites, post a list each day of 4+ random names OR local business names, anyone with those names or that work at the listed businesses can come into the office on that day only (during office hours) for a FREE gift (toothbrush, floss, lip balm, cookies, etc). Change up the names/business and prize for each day. Have a sign in the office so that your patients can notify their friends, family members, co-workers and neighbors about the free offer. Posting this on your social media sites will allow people to share the post, which will help to get your office name out in front of more people (potential patients). If you’re listing local businesses, be sure to write on their social media site pages and/or tag their business.

Team Building – Volunteer as a team to help out a local charity

National Pet Month – People love to talk and brag about their pets. Use this week to ask your friends/patients on your social media sites to post pictures of their pets. Post pictures of your team members pets. Turn it into a contest: the pet with the most likes wins a special treat.

Give-away: hand out dog treats packaged with your office information. Even if a patient doesn’t have a dog surely they know someone who does…great way to get your office name out there!

If you like these ideas, be sure to sign up to receive more FREE Dental Marketing Ideas right to your email inbox each month. Now, on to our focus…

Use this as an opportunity to educate your patients and folks in the community. With a goal of bringing in new patients.

Your offer is this:

Is There A Killer Hiding Under Your Nose?

April is Oral Cancer Awareness Month

our office is pleased to offer FREE Oral Cancer Screenings

in a National Effort to END ORAL CANCER!

How can you promote your offer?

Send a Press Release to local newspapers & TV stations.

Create a one-page flier for your patients to share with their friends, family members, co-workers and neighbors. (If you need a sample OCS flier, I’m happy to send you one. Email: bhaydenconsulting@gmail.com)

Smoking and drinking are the most common risk factors, but that is changing.

The biggest risk factor now is the sexually transmitted virus called HPV, the same virus that can cause cervical cancer.

The Oral Cancer Foundation says over 48,000 people will be diagnosed with oral cancer this year alone (cause over 9,575 deaths, killing roughly 1 person per hour, 24 hours per day), the majority of those cases will be tied to HPV.

There is an epidemic of oral cancer among young people, unfortunately, due to oral sex.

Fastest growing segment of the oral cancer population are non-smokers under the age of fifty.

Additional risk factors include high alcohol consumption, the use of conventional smokeless (chewing/spit) tobacco, as well as prolonged exposure to the sun (for lip cancers).

Oral Cancer Screenings are quick and painless.

Hopefully, you are able to put into action some of these ideas for the month of April. I would love to hear how they turned out for you. Feel free to share with me any other marketing ideas you have planned for the Spring and to give this post a like. Thank you!

Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. This way, you won’t miss a single idea!