The Brief

Client is an Android Training, Development & Consulting organisation based in Bangalore, India. They have launched
their website but are not happy with the search result on Google Search and wanted to optimise their webpage
content.

IN SUMMARY

The existing keywords were shortlisted to identify the search volumes,
existing ranking, competition and current visitor flows. The given keywords
per page to be optimized were reviewed across the pages to identify their
frequency and usage. The page structure was modified by proper usage of keywords
across titles, headings and sub-headings. Content was re-written and synonyms were
used to synergize the balance between the natural flow of content and keyword usage. Internally,
the site was optimized by creating links between relevant website contents.

The site was submitted to the various search engines.
Social pages and links were cross-checked and rectified for broken links.

Key Results

Visitor Flow
-Almost 15% increase in visitors to website in just five weeks.

Search Rank
-Out of the 5 pages optimised 2 of the pages went 3 places above their previous ranking in Google search results.

Search Matrix is a boutique digital marketing firm with hands on
approach to help clients by creating appealing web design and internet marketing services including
increasing website traffic, lead generation to online branding and content creation services.