I know that's hard to fathom. Even our mortgages have an end goal (home ownership 30 years from now, yeesh.) But for physical culture, there is no traditional goal.

We're part of a huge, unspoken experiment, trying to figure out how to have the best life for the longest. The part the gym plays is how best to prepare you for the unknown and unknowable. We set short-term goals like get a muscle-up, a bigger deadlift, lose this much weight, etc. Those aren't the end-all-be-all, because there are many other skills to develop, strength to gain and physicality to develop through your life.

It's never-ending.

The goals you set are important, and you should strive to meet them. Then, develop more goals, and strive to meet those. We're proud and honored to be a part of that never-ending cycle. And we're here to help keep you on the path.