For the first time ever, Nintendo will run an ad during the Super Bowl.
The 30-second spot, which along with an extended 90-second version can
be viewed at http://www.youtube.com/nintendo,
builds on the worldwide excitement for the new Nintendo
Switch video game system and The
Legend of Zelda: Breath of the Wild game, both of which launch
March 3. The ad also features a new song by Imagine Dragons called
“Believer” that premiered worldwide Jan. 31.

The star of the ad, which is scheduled to run during the game’s fourth
quarter on Feb. 5, is Nintendo Switch, which combines the power of a
home console with the mobility of a hand-held video game system. People
can play on their TVs at home, then grab Nintendo Switch and continue
playing seamlessly wherever they go.

The ad also shows off The Legend of Zelda: Breath of the Wild,
which breaks conventions to become the next defining moment in the
classic franchise. It offers the most immersive world that Nintendo has
ever created and sends players on an adventure they will never forget.

“The most anticipated video game system and video game of the year will
be seen on the biggest stage of the year,” said Nicolas Chavez, Nintendo
of America’s Vice President of Marketing. “Nintendo Switch will change
how, when and where people play games. It’s only fitting that we’re
changing how, when and where we advertise those games.”

The soundtrack to Nintendo’s ad, “Believer” by Imagine Dragons, is
available now on iTunes, Apple Music, Google Play, Amazon mp3 and
Spotify, and is part of an upcoming new album from the band. This is not
the first collaboration between Nintendo and Imagine Dragons, whose
members are longtime fans of the video game company and The Legend of
Zelda franchise. At The Game Awards in 2014, the band closed the
show by performing a medley of music from The Legend of Zelda:
Majora’s Mask with veteran Nintendo composer Koji Kondo.

The extended cut of the ad demonstrates the versatility of Nintendo
Switch by showcasing the system in a variety of locations where home
video games are not traditionally played, from a classroom to a kitchen
to a laundromat. It also shows a number of upcoming single- and
multiplayer games for the system, and how Nintendo Switch introduces fun
new ways to play.

The names and launch timing of Nintendo Switch games featured in the
extended cut include The Legend of Zelda: Breath of the Wild
(March 3), 1-2-Switch (March 3), Mario Kart 8 Deluxe
(April), ARMS (spring), Splatoon 2 (summer), Just Dance
2017 from Ubisoft (March 3) and Ultra Street Fighter II: The
Final Challengers from Capcom (launch timing TBD). Nintendo Switch
will be available at a suggested retail price of $299.99.