Marketing Management

Marketing Management

Marketing Management

Marketing Management

Marketing Management

Marketing Management

Marketing Management

Marketing Management

Total Seats 60

The Marketing subject focuses on the challenges management faces in developing and implementing a successful marketing program. The importance of marketing arises from its role as the boundary function between the organisation and the marketplace. Changes in the market require changes from the company. Similarly, changes made by the company create changes in the market.

This subject takes a strategic approach to creating a competitive advantage through marketing. It seeks to familiarise students with the challenges of marketing analysis, planning and implementation in a variety of settings. It also seeks to demonstrate the role of marketing, and marketing thought in other areas of business activity, particularly in more general business strategy.