Google Loses Search Market Share to Yahoo and Bing

According to San Diego search engine optimization company Nationwide Marketing, consumers are more open to searching with Yahoo and Bing. People are always looking for something different and both search engine companies offer consumers a different type of search experience. The Nationwide spokesman said, “It’s not necessarily that consumers are migrating from Google because Yahoo and Bing are better — just different.”

Google saw its share of the U.S. search market fall to 62.6% in June, down from 63.7% in May, according to new data from market research firm ComScore. This is the 4th month in a row that Google has lost market-share as the Search Icon fell nearly 3% since reaching 65.5% share in February.

Yahoo Search! continued to rebound, reaching 18.9% share, up from 18.3% in May; the search engine company’s share is up from 16.8% in February.

Bing had 12.7% of the market in June, up from 12.1% in May; the company has increased its share of the market in each of the last 13 months, up from 8.4% in June 2009.

Among the also-rans, AOL (AOL) had 2.2% of the market, down from 2.3% in May, and 3.1% a year ago; Ask.com (IACI) had 3.6% share, flat with May, and down from 3.9% a year ago.

UBS analysts Brian Pitz and Brian Fitzgerald believe the market share gains at Yahoo and Bing were spurred by the use of contextual searches. These are searches tied to slide shows and other material in which the search results are offered without specifically being requested. Excluding contextually driven searches, the UBS analysts note, Yahoo gained 10 basis points of market share, and Microsoft 20 basis points. Read the article written by Eric Savitz