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So many hotel owners include the word
luxury while marketing their place while the services they offer. In fact, this is one of the most abused words
in the hotel service system. Many hotels
claim to be luxury hotels while they are just average. While there is no clear
definition of the word luxury, there are certain things that represent that in
a hotel.

Having all the right technology

Your luxury guests expect to have an easy
and fast internet access to all the technical devices in the hotel. With the
technological advancements, there is an increase in expectations when it comes
to this. The most standard expectation
is a smart phone or tablet device that controls most if not all the functions
of the room. From menus, to room service and even the outside of the hotel; you
should be able to make the guests as comfortable as possible. Technology in
hotels also revolves around the smart home theme from the advanced controls to
the smart thermostat.

The authenticity

How authentic is the luxury hotel. Do you
offer what you advertise in terms of style, themes and gastronomy? Your hotel should be so authentic that it
gives out a certain unique vibe every time a guest walks in. The property
should be real, especially when it comes to the lithographs on your walls, the
furniture and the paintings.

They pay attention to detail

Some details can go a long way in making
your hotel luxury and authentic. Something as simple as a flower vase and the
way you fold your towel and present it to the guest can change the way people
look at your hotel.

Luxury hotels also provide room keeping
keeping the guest comfortable and clean at all times. Delivering more than
meals to the rooms and going out of your way to make the guest feel like they
are getting what they paid for will earn you a few more points.

The personalization

Luxury hotel guest expect the staff to
address them or recognize them by their names. This makes them feel loved,
which is to be expected in a luxury hotel. Offering hand written notes to your
guest while they arrive or leave makes the services more personalised. Your efforts should be dedicated to making
the guest more comfortable

Get a genuine, knowledgeable, helpful and
cheerful stuff makes the hotel more luxurious and warm. Your staff should have
qualities like kind, empathetic, observant and funny among other intuitive
qualities to offer luxury to your guest.
Ensure they know enough about the hotel and the location to make
everything more comfortable for your guest.

Other services

While the guest rooms are very critical to
the superior hotel experience, something that really sets your luxury hotel
apart from the other is the service quality.
Your facility should include things like a fitness centre, a social
hobby location, a concierge, a referral service and other basic services.

Finally, a hotel is not considered luxury
is the foods and drinks are not iconic. Get the best chefs to represent you and
build a solid reputation of the food quality.
You can serve fine dining, casual meals, a coffee shop, a breakfast
buffet and other services.

There are multiple ways to market your
hotel, each attracting a different type of customer. Thanks to technology advancement, marketing
is now cheaper and more effective than it was 5 or 10 years ago. The way you advertise and set your business
will determine what kind of guests and how many guests you get to your hotel.

Here are a few ways to advertise your hotel
business online

Create
a website

This is one of the most important parts of
hotel marketing. More than 95 of hotel
clients do some online research before they make any travel purchases and final
decisions. They aim to search for
solutions to their travel related needs and you need to take this chance to
create and showcase a credible and professional advertisement of your services
and hotel online.

Ensure your hotel is on online travel
agencies

This is a great way to expand your online
presence. Ensuring that your website appears on online travelling agencies and
other travel sites will help you establish a great profile. From these two, you will get the booking
functionalities your hotel needs.

They provide reviews, booking platforms,
your hotel information and ratings which are presented in several languages.

Do
you have good online review?

Since most people check on the internet for
the perfect hotel, you should get busy in making sure you have a good online
reputation. The information on your
hotel is simply not enough. Reviews play a big role when guests want to decide
which hotel to book

Make sure you respond to online reviews
from your previous client. You can
change the negative reviews to positive by addressing the concerns and finding
immediate and effective solution to the problems. This may not make the situation better for the
previous customer who made the complaint but it shows that you are listening
and trying to make everything better.

Local
promotional activities

Most people think that just because their
hotel is aimed towards tourist, other forms of advertisements and promotions do
not matter. While your clientele may be tourists and travellers that are living
in other areas, your hotel can serve as great accommodation from friends and
families visiting their people in their area.

Create
fun activities in your hotel

Hotels with minimal activities get the
least amount of clients. The current generation of people love trendy and fun
activities when they book a room in a hotel. A hotel with a great restaurant and bar will
attract more visitors to your establishment.
Great events during special holidays also attract multiple crowds. Discounts on meals, happy hours, live bands
and sports performance are also great things to have in your hotel depending on
the culture. Do not forget to participate in local events and build
relationships with the other local establishments.

The bottom line

Marketing any kind of hotel does not mean
that you have to take a huge dent on your profits for a marketing budget. All you need to do is set strategies and use
the internet to your advantage. The tips shared above will help you get more
bookings to your hotel.

New technology is domination in every real
estate market, even hotel rooms. Hotel rooms are changing everywhere which
means you need to make changes to your hotel. In the past decades technology
experts have created devices that have changes the hotel industry.

Here are the 10 most important things to
have in your hotel

A keyless entry

This is the most obvious and simple
technology for your hotel rooms. Get rid of the key card so your guests can
forget about getting locked out for the room or losing it. Modern hotels are using smart phone to
replace the key cards. The keyless
entries used an application synchronised to your system and makes it easier and
more comfortable for your guests

A mirror television and high definition TV

One of the main reasons people come to a
hotel is to have a luxury, comfortable stay during a trip. When people think about hotels, they are
thinking about how they can watch the TV while taking a bath and watching nice
shows on high definition televisions.

A smart thermostat

The thermostat is also connected to smart
devices like your guest’s smart phone or provided devices. They allow the guest to adjust the room
temperature even when they are not inside the room. The energy management systems keep the
environments in the room cool or warm depending on the weather. this, with a combination of energy efficient
conditioning makes the room much more comfortable.

Wi-Fi and streaming devices to the
television

Your hotel room should be able to
accommodate any types of guest despite their reasons for travel. The most
convenient rooms that accommodate both leisure and business travellers are ones
that have a high speed internet access.

If your hotel does not provide internet
access to the guests then you are losing to the competition. The internet you provide in the room should
be reliable, fast and secure. One great
way to do this is by providing bandwidth services so they can select the most
convenient depending on how they want to use the internet. The smart thing about this method is that it
allows you to control the amount of bandwidth available for every guest and
give a fair service to everyone.

The
smart lighting

This is similar to the thermostat and
keyless entry. The guest uses smart devices to access the lighting in the room.
They can increase the intensity of the lite without moving a muscle. Some
hotels have voice activated systems that command the lights in the room. This
is a great feature that attracts guest to romantic getaways and fun spots. Some hotels have guest sensors that monitor
entry and exit. They work hand in hand with the light technology to switch on
and off when they walk in and out.

A convenient power source

This is not in any way a major
technological advancement but it is very essential. People should not have to
dive into tight places to have access to the power sockets and charge their
smart devices. Make sure you provide connectivity devices that enable people to
view content from their own devices on your smart television.

One main thing most people want in a hotel
is to relax. It does not matter the location or purpose of booking the hotel.
After a long day of hard work or exploration, you obviously want to come to a
spacious, comfortable and homey hotel room.

This is quiet difficult when you are on a
budget, you are most likely going to end up stuck in a small hotel room with
very thin walls, old mattresses and tiny bathrooms. This situation is
uncomfortable and will make it had for you to make the place even a little homey.

Here is how you can make your hotel room
more comfortable for you especially if you are going to stay

Light some candles

This is very convenient in both small and
larger rooms. It is especially great if you want a sweet smelling aroma in your
room. Pick a scented candle that reminds
you of your home and will make the place more personalised. Make sure the rules do not restrict you from
lighting candles in your room.

Pack
your own coffee

If there is no coffee shop in your hotel,
you could do yourself a major favour and pack your hotel room. Caffeine is very
necessary for everyday morning activity. It is very important for active
mornings, like if you are planning on going for a run.

Bring your own blanket or any other comfort
item

It does not matter if you are taking it as
a good luck charm or want to have the item with you. You can take a smaller
item and place it at the bedside table or carry your blanket with you to make
the bed more comfortable. this will bring
more positive energy to the home while making it more homey.

Stream some of your favourite shows

You
should expect to get fast internet access, especially in modern hotel rooms.
While this is a great feature for people who are out on business, it can also
serve a purpose if you are out to have some fun and relax. Streaming your favourite shows will make you
feel like you are at home watching what you enjoy the most.

A night light

This is one of those things you are sure to
find in your hotel room. Modern hotel rooms have been styled in to bring a
beautiful aesthetic that make the guests comfortable and safe. A night light
gives the hotel room a serene environment. The soft glow of the light makes the
room feel homier.

Your
own bath product

Take advantage of the big bathtubs in your
hotel room. The best and fastest way to reduce stress and feel more relaxed is
to take a long bath. How do you do this while making the stay homier? Make sure you pack some of your favourite
soaps and bath bombs so you can take advantage and make the place feel more
like home.

There so many things you could do to make
the hotel room better. Whatever you do, make sure it is in line with the rules
and most importantly makes the environment better.

Most people in the hotel business
understand that change is inevitable. Lodging and temporary hotels have been
around for years and it is only recently that most have started offering luxury
deals to the clients. Many guests are
looking for a personalized lodging experience that takes details into account
and offers good quality service to the clientele.

Two characteristics that best define
boutique hotels are an intimate atmosphere and an idiosyncratic style. They are very different to larger hotels
because they have a personalised feel and attention. In real sense, there is no
strict way of how your boutique hotel should feel and should be styles. There are however, characteristics that make
your hotel have that boutique style.

They include;

The size

This is a major component that defines a
boutique hotel. The hotel should e typically small with rooms ranging from 100
to at least 10. When it comes to scale, they are fairly intimate and create an
ambiance of private rooms and personal guests rather than the hotel feeling.
You could describe the hotel as communal spaces and the guest have the space to
interact.

The individuality

This applies to the properties. They have a
distinctive feeling, not like of a 5 star hotel. Boutique hotels are operated
independently and are not affiliates with other major chains. Keep in mind that
a boutique may be independently owned but that does not mean it should not
belong to any luxury hotel associations.

The culture

This is dependent on the character and
personality of the property. The most
popular flavours in boutique hotels are the local style with a sense of the
local materials, heritage and style displayed through the character and style. Some try to incorporate a different culture
to give the guest a different vibe to the guests.

The designs

If I could describe most boutique hotels in
one sentence, I would say upscale and elegant styles with a combination of
historic detailing and unique operations.
You expect the lines in a boutique hotel to be homey, sleek or
contemporary or a combination of all.

The character

Most boutiques have an eccentric feel to
them. They are characterised as trendy,
funky and fun plus they are normally offbeat.

The location

While there is no definite rule about the
location of the boutique hotels, they are located in urban, hip, trendy and
fashionable locations. You can find boutiques in upcoming and live areas. You
can also find them in residential and high end areas away from the noises, lights
and crowds but close enough to the urban cities. Many people also prefer to
book boutiques in resort areas, hidden away from the popular tourist’s hotels.

The clients

The people and travellers that are
attracted to such hotels are representative of the characters and styles in the
specific boutiques. They are trendy, hip and willing to explore different
cultures. Millennial are attracted to creative designs mixed in with the luxury
services.

Finally, the gastronomy

Like stated, boutique restaurants are very
trendy. They have an authentic and high quality cuisine that is paired with a
very unique, well thought and comfortable dining areas.