Apple iPhone Is 2016’s Most Coveted Holiday Buy

As the holiday season approaches, the iPhone has topped consumer wish lists, according to a recent survey by investment bank Piper Jaffray pjc. More people are yearning for the device than they are any other hot ticket item, the findings showed.

“Our retail team has done a survey of a thousand people in the U.S. last month and the percentage of people that wanted an iPhone—that was the number one requested gift,” said Gene Munster, a prominent tech analyst at Piper Jaffray, during an appearance on CNBC’s morning news show “Squawk Box.”

Munster surfaced for an interview as the online retail bonanza known as Cyber Monday got underway. The survey, which he referenced, found that 7.2% of respondents reported the iPhone as their most wanted item compared to 5.2% last year, as CNBC noted.

The next closest competitor in this year’s survey remained within the Apple family: the MacBook. 2.1% of respondents said they sought Apple’s recently refreshed laptop line.

As the holiday season approaches, the iPhone has topped consumer wish lists, according to a recent survey by investment bank Piper Jaffray pjc. More people are yearning for the device than they are any other hot ticket item, the findings showed.

“Our retail team has done a survey of a thousand people in the U.S. last month and the percentage of people that wanted an iPhone—that was the number one requested gift,” said Gene Munster, a prominent tech analyst at Piper Jaffray, during an appearance on CNBC’s morning news show “Squawk Box.”

Munster surfaced for an interview as the online retail bonanza known as Cyber Monday got underway. The survey, which he referenced, found that 7.2% of respondents reported the iPhone as their most wanted item compared to 5.2% last year, as CNBC noted.

The next closest competitor in this year’s survey remained within the Apple family: the MacBook. 2.1% of respondents said they sought Apple’s recently refreshed laptop line.