GoodBelly Probiotic Fruit Drink, formulated for health-conscious families, now with 20 billion probiotic cultures* per serving and available in pour-friendly and freshness-prolonging packaging

Boulder, CO, March 5, 2009 – Recently honored in LA Examiner’s Top Ten Best Food Product Introductions of 2008, GoodBelly®, the organic** probiotic fruit drink line, is currently being evaluated by the Orthodox Union and kosher certification for the entire product line is forthcoming, with confirmation expected in the coming weeks. Once approved, all GoodBelly products will feature the OU symbol, widely recognized by kosher consumers as the sign that identified products meet the strictest standards of kosher. GoodBelly‘s Research and Development team has also completed its latest round of improvements to GoodBelly Probiotic Fruit Drink by upgrading the number of live and active probiotic cultures to 20 billion* per 8oz serving and adding a user-friendly screw cap that allows for easier pouring, shaking and preserving product freshness. Additionally, beginning on May 1, 2009, GoodBelly Probiotic Fruit Drink quart shipments will be packed in 6 count cases, which will afford retailers better code dates.

GoodBelly is a probiotic fruit drink line created in 2008 by Natural Foods Industry pioneer Steve Demos (Founder and former President of WhiteWave, Inc., makers of Silk® soymilk) and industry veteran Todd Beckman via their Boulder-based functional foods company, NextFoods. The brand has grown rapidly with two product lines, organic certification** and distribution at nearly 4,000 stores across the country. In addition to national distribution at Whole Foods Market, GoodBelly is also distributed at top grocery accounts, including: King Soopers, Safeway, Publix, Wegmans, HEB, Albertsons in Southern California, Nevada and Colorado and select Super Target stores.

Probiotics – the ‘healthy bacteria’ that help maintain the natural balance of organisms (microflora) in the intestinal tract and have positive effects on human health – are one of the hottest food trends for 2009. GoodBelly fruit drink features fruit and highly beneficial probiotic Lp299v, which has been suggested in over 16 human research trials to promote digestive health†. GoodBelly is the first fruit-based, dairy-free, soy-free, and vegan probiotic product of its kind in the United States.

“While delivering a holistic approach to wellness to health-conscious families through validated science and organics never ceases to be top of mind for us, we are firmly committed to keeping a pulse on our consumers’ evolving needs,” said Steve Demos, Chairman and Co-founder of NextFoods, makers of GoodBelly. “As such, as new and constructive feedback comes to our attention, we continuously work to improve and develop our GoodBelly products and packaging to ensure that we are ultimately offering the nutritious, functional foods solution our consumers are looking for.”

GoodBelly is currently available in two product lines: Good Belly Multi and GoodBelly Probiotic Fruit Drink. GoodBelly Multi – a 4 pack of 2.7-ounce single serving fruit drinks featuring a concentrated dose of 20 billion live and active probiotic cultures* and 19 vitamins and minerals – is available in three flavors: Blueberry Acai, Strawberry Rosehips and Peach Mango. GoodBelly Probiotic Fruit Drink, available in 32-ounce quart size is a great morning juice option for modern, health-conscious families and comes in three flavors -Black Currant, Cranberry-Watermelon and Mango.

For more information about GoodBelly products and NextFoods, please come by our Booth #2304 during Expo West and visit our website www.GoodBelly.com.

About NextFoods

NextFoods is a functional foods company, and manufacturer of GoodBelly organic probiotic juice drinks. The company was formed by Steve Demos, natural foods pioneer and founder and former president of WhiteWave Inc., and industry veteran Todd Beckman, former vice president of business development and operations at WhiteWave, the largest producer and marketer of soy-based products (Silk® brand) in the United States. Based in Boulder, Colorado, NextFoods adheres to a mission of “Right Livelihood,” which fosters the continuous improvement of human nutrition while demonstrating the values for responsible and conscious capitalism. The team at NextFoods is comprised of seasoned and passionate industry pros committed to developing a series of world-class, highly nutritious, “next generation” foods while using sustainable, socially responsible organic practices whenever possible. To learn more about NextFoods and GoodBelly products, please visit www.goodbelly.com/yum.

†Some studies suggest that GoodBelly’s probiotics may help balance bacteria in your gut when eaten daily as part of a nutritious diet and healthy lifestyle. GoodBelly is a food product and not a treatment or cure for any medical disorder or disease. If you have any concerns about your digestive system, you should consult your healthcare professional.

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‡Limit one refund per person/household or address valued up to 12 individual servings of GoodBelly purchases. UPC symbols or packaging will not be accepted for refunds. Please allow 8-10 weeks for processing of refund requests. Refunds will be processed net of coupons, in-store discounts and any other discounts, for only the actual amount spent on GoodBelly. We reserve the right to refuse refunds at our discretion. Not valid with purchase of GoodBelly Supplement.