Creation & Implementation

Solomon Thimothy - June 5, 2013

Develop a clear path to conversion

Once we formulate your general keyword strategy, we refine your keyword list and develop the complementary aspects of your PPC campaign. By creating ad copy that qualifies your prospects and building landing pages for your business, we increase the long-term profitability of your campaign.

Refine Your Bidding Strategy

As a bid-based form of advertising, PPC is highly competitive and requires the use of highly refined keywords. Using your initial keyword strategy as a guide, we create a fine-tuned list that includes short-tail and long-tail keywords designed to target an audience of highly qualified prospects.

Target the Most Relevant Prospects

deliver value to potential leads

Landing pages create a space for you to sell yourself and make a critical connection with leads. We build landing pages that deliver on what your ads promise, engaging visitors with special offers and convenient conversion formats.

We help you develop compelling offers for your clients, including downloads, discounts and quotes, then build a landing page designed to convert. Following through on your PPC ads with dynamic, relevant pages like these turns curious clicks into highly relevant conversions, moving leads through the sales cycle quickly and effortlessly.