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Back then, it was night,
a dark cold night with murky silence .He glanced through the window, there the passerby
of the dusking locality fades out slowly.
Insomnia stuck its pins into his eyes .He had buried himself into the
deep thoughts. Saint Nicholas murmured,
this is the time that he should pay back to his people for what they stood
beside him all through the year. The
spirit evokes. The podium stages the drama– and the artist falls apart, his
tool became protagonist, Space and time, Fate and Chance became the forces to
unlock the art, from the moment we enter this atmosphere we are in the flow of
it and wished that we could make it linger or felt time slow on a festive
spirit.

It is being said that Digital
advertising is getting powerful now than it ever has been. But where does the
UXM(User Experience management) Stands? Are we lagging behind the trend? If there is enough research has already made
to demystify consumer psychology in the IT sphere? Does the current research
have any significant values on consumer behaviour? Does it tends to offer very
limited views, and is of little practical value? Who are the netizen that
consumed UXM solution in today’s world?
Does the end result of such fragmented research often leaves major “soft”
behavioural issues unaddressed or unaccounted.

In the view of above Anthropology
is becoming an increasingly popular source from which to borrow tools to
investigate marketing and consumer behaviour as because the anthropological
approach focuses on the influences of culture and society on the individual
consumer’s behaviour; it emphasizes participant observation and academic
analysis of consumer behaviour through both management and consumer
perspectives.

The questions to be asked how
subcultures differ from mainstream consumers in terms of their preferences for
products and services, drawing attention to the viability and responsiveness
pressures of potentially unforeseen markets. Lets us sheds some light on the
characteristics of the tribes in order to understand their behavioural pattern.At this point, we can simply but
safely say that the principles of today’s management are a scientific field of
study about humans’ behaviours. Therefore Business Ethnography is to be with
the practised to studies of corporate cultures in order to stimulate
substantial growth. We would require to have shown how specific configurations
of values within organisations can contribute to their success or failure. We
need to be engaged in the emic feelings of informants.So what is today’s need amongst
the tribes (end users and the potential clients) who wander into the IT arena
for what good reasons .

Evolution of anthropology in
organizational research and business education

It may happen Irish Americans
reveal a tendency to retain the cultural characteristics of their heritage,
thereby having implications for the ability of conventional marketing efforts
to cater to this subculture. Likewise, the Jewish subculture and provides some
very compelling reasons why consumer behaviour characteristics of American Jews
should not be disregarded.

May be I am getting too gabby in
order to establish a simple hypothesis and that essentially is marketing
follows a simple law - consumers purchase products that fit their needs. The better a company knows its consumers’
needs, the more likely its products, services and communications will solve
these needs. It just that simple.

Example 1 Housekeeping
goes socialand mobile applications
need one characteristic to be successful and appreciated by consumers: in order
to be useful and, possibly, worth to share with the friends, check out the
online version of the app http://www.tide.com/en-US/stains/top-stains.jspx
and you would understand the nuances very well. Example – 2 Think about
a service called Pinterest ‘http://pinterest.com/’and
how well First Born a Digital Ad Agency team up with Uniqlo for a project that owns Pinterest. The
project targets five categories on which mosaics will appear: ‘men’s apparel,
women’s apparel, geek, fitness and sports. This campaign with the post series
of images rendered very simply, which we can really tell the story’. It looks
simple albeit there were some technical challenges that had overcome by the
Agency Firstborn.

Example – 3 Now, Vodafone UK has launched a
website which is the combination of Google Maps and Twitter to build the picture
of where British people are going to spend their summer holidays.The website help the message spread
which states that roaming charges across Europe have been eventually abolished
by Vodafone.

Now all these above examples are
actually the eye openers to the role of anthropology in business. These
developments must have required that anthropology be given a higher profile
within business classes to ensure results. The core concept in anthropology is
culture. Be it culture of an ethnic group or chunk of netizens or whosoever is
culture is an underlying dimension of all societies. All human behaviour, including market
behaviour, that’s too takes place within a cultural context.Cultural components are neither random nor
haphazard, but form an internally logical and consistent adaptive system that
helps individuals function successfully within their physical and social
environment. In other words, cultural
beliefs and behaviour have pragmatic value: they are intimately bound up with
people’s experiences in the real world.

Synchronizing anthropology in digital
spears (Neuroanthropology)

Now in Anthropology Anthropologists
tend to study culture which is participant-observation. It involves living
among a group of people, observing them and recording their behaviour. The
resulting account of a cultural system and its members is termed
ethnography. While doing participant
observation, anthropologists try to adopt an emic approach, that is, uncovering
“native” images for events and behaviour.
They are recorded separately from the observations and
interpretations. It is kind of
“stereovision” (image of the left eye and image from the right eye) two
distinct texts are created. These texts need
to be analyzed separately and then combined to reveal any differences. To resolve certain discrepancies which exist,
“native” informants should be asked to comment on the researcher’s descriptions
and explanations. These comments serve
as a check on the researcher’s ethnocentrism while adding greater depth to the
“native” view. Similarly, discrepancies
within the “native” text need to be uncovered and explained. Today, many anthropologists
employ qualitative techniques (survey, for example), especially if they are
doing research in complex organizations.
Now one may want to look at the digital arena, particularly in
experience marketing where designers, Information Architect going through the
similar steps when quantitative and qualitative techniques are combined
(Example Likert scale, Delphi method, Projective techniques etc). Some
anthropologists argue that in-depth participant observation (lasting at least
several months) is the foundation of applicable anthropological research. During this extended time period, researchers
can move through the ideal patterns, to the belief patterns shared by
informants, to modal behavioural patterns that will be observed and participated
in. Anything less does not qualify as a
bona fide ethnography.A relevant case study in this
regard would be of a leading finance service institution, ‘Citicorp, even created a vice presidency for anthropologist Steve Barnett, who
discovered early warning signs to identify people who don't pay credit-card
bills. Not satisfied with consumer surveys, Hallmark is sending anthropologists into the homes of
immigrants to attend holidays and birthday parties to design cards they'll
want. No survey can tell engineers
what women really want in a razor, so marketing consultant Hauser Design sends anthropologists
into bathrooms to watch them shave their legs(Seattle
Times staff report, Feb. 22, 1999).’Anthropologists and anthropological methods
offer a unique perspective. Using
advertising as an example, while focus groups would look at the demographics of
a region to best select a specific advertising campaign, an anthropologist
would study people’s reaction to the ad.

Conclusion

Now In short, in MSAT are we ready to employ the anthropological approach (apart from just age old heuristic studies which may lacks an ethnological component) which is effective in the study of consumer behaviours? Streamlining research could be acceptable if it produces useful and cost-effective information for the decision makers. Paying attention to the time value of money it may be the concern that it has to be unique (which it is) in nature particularly to the application of qualitative and virtual anthropology methods. It is to be grasped that Anthropology has gained a larger role within practitioner research in the business territory, from consumer behaviour studies to human resource management, and from cross-cultural marketing to strategic international business management. Of course, the application of anthropological methods in business education is not a simple combination of anthropology and business classes and for that we might have to come across to a Tool but that too again is different projection and would be discussed in due course of time. But the need of the hour is to expedite a substantial growth in institutional framework that can instigate paradigm shift from Vicious to Virtuous Cycle. It is known Qualitative methods have long been taught within business schools and the current shift towards anthropology is destined to give these methods a higher profile.

Being a naïve I may not well jump upon to a
conclusion whether this would be a critical pedagogy or a common goal shared by
all business educators, it is clearly a more practical approach that could be
reached.

There was a pink and golden
billow of frothy clouds above the sky waiting to disappear under the shadow of Darkness.
A crash of sorrow broke down in thunder over her head. Lights were humming out
into the dark and her lips parted like a dead woman as though there were struggling
upon them than a wisp of startled air. They made no sound. Yet there was sound,
sound of pain, sound - whingeing threads of breadths. Neera began to cry, tears coursed down her cheeks, her mind would
never romp again, why, there is still one more line to be written …

Sunil
Gangopadhyay , Nil
Lohit(blue Blood), is too far away from us , leaving well over
200 books. Such a prolific writer, whose works delighted the Bengali readers
over the decades, Nikilesh , Neera remains in Bengali hearts not just as characters
but they took further steps to embark upon into the world of reality and transcends
past to the realm of imagination.

But Jongolgorer Chaabi dragged me to its arena and then there was no stopping.
I immediately gulp down Sobuj Diper Raja
. I remember how anxiously I had to wait for the next story to arrive. I was
blessed with his other novels published in Saradiya
AnandamelaMishor Rohosyo, Nilmurti
Rohosyo, Nilmurti Rohosyo,Aagun Pakhir Rohosyo, Kakabau Banam Murtichor
(short story) ---- (Published in Sharodiya Kishor Bharoti) to name a
few.

That is how I
grow with, carrying his story at my side to touch Neera, Sudhu Kobitar Jonyo(Only
for the poetry), Hotat Neerar Jonyo, (for Neera) shudhu bhalobasar jonyo (For
Love). If Neera,
Nikhilesh paved my way to the roads of poetry, it was ‘Purbo Pochim’ (first published in Desh Potrika http://en.wikipedia.org/wiki/Desh_(magazine))
which pushed me to the serious novels beside the Children’s friction.

Neera glanced up and held out her hand, if anyone has ever sailed on vast
ocean,with no island to
see, and things are out of reach, under the crystal water sky, where none ever have
to say goodbye. Neera is there with him,
they won’t move, speak or breathe hour upon hour …words like silent raindrops fell, and echoed in
the wells of silence.

“This hand has
touched Neera's face,/could
I use this hand to commit a sin,
ever again?/In
the late evening glow/swathing the hanging balcony,/a 'daring'
light had fallen on her face,/and like a telegram,/had instantly
revealed Neera's grace!”

…

A breeze from
the alien shores/would one day, soon,/carry this lady away/as nimble and
graceful as a swan!/And the stairs would all give way/to the surge of a sudden
quake!

I stop,and look
deep into Neera's eyes .../I realize,love is such an ardent pledge,a deep
emotional bondage,/and a sentiment bound in truth./My eyes begin to burn .../standing
on the steps,/these lips had told Neera,/'I love you', once,/could a deceit
play on these lips,ever again?

Olympic
Medal doesn’t just drop from the sky. It has to be earned and that also takes
nothing but the relentless efforts and irrepressible enthusiasm. That was what
missing in this star-studded Brazil soccer side. The moment the ball kicked off
for the final showdown at Olympic Stadium of the gold medal match between
Brazil and Mexico, it was evident that the celebrities of the Brazil team are not
willing to give their slightest efforts to bring back the glory that was much awaited
for a long long time. The Olympic trump turned its face again away from their
homeland.

Nevertheless,
there are likes of Hulk whose stupendous efforts ignite the momentum at the
last minute, eventually evaporated in the slender of time. It is their lacklustre
attitude towards the game in the first half paid off at the end. Nymer , Oscar,
Rafael were sluggish at the beginning as if they were always knew they could
easily draw the line of difference whenever they wish to. Unfortunately the gallant
Mexicans thought otherwise and they made the Brazilians believe that football has
also to be played with utmost sincerity, without complacency and paying due
respects to the opponent. While the Brazil defence and Goalkeeping was as bad
as ever, their midfield and attacks never made any impact to the opponent, it reflected
the fact that they hardly penetrated the Mexican forte with any challenge that opened
the goalmouth. On the other hand, two goals conceded at the each half was
mostly due to the defensive laps and poor goalkeeping. The first goal which resulted
from the lethal mistake made by Rafael through a back pass intercepted by the scorer
could be prevented if the nineteen year old goal keeper had a little idea of positioning.
The second one was due to the elementary mistake made by the defenders. They all
stood like spectators and never bothered to move their feet at all, as if to see
how a beautiful centre can be converted into a goal with a header. As soon as
the demonstration went off, they suddenly realized, they are trailing by two
goals and they should be try hard to equalize before kicking the bucket. But it
was too late, time was fast running off and it was in the last minute of the
match Hulk scored the first for Brazil and the real chance of equalizer came
nearly after a minute in the stoppage time. That too also wasted by Oscar in a juvenile
attempt. The score should be at least four two in the favour of Mexico, if they
have not missed the easy two - three chances of scoring.

Football is greatest show
on earth and Nymer , Oskar, Rafeal were busy showing their class rather than
lifting the spirit and winning the match. Once again it proves that honor has
too little value in exchange of money, which is way too exciting in order to pump
an adrenalin rush to these Celebrity players.

Ok
so this is it . The great Indian Hockey Team ends their run with great disappointment.
Humiliating defeats five in a row, finishing with all defeats once the torch
bearer of Indian glory fades out in gloom. They started with radiant hope of
winning gold but buried under the dark despair inviting many scorns and pointing
out some crucial factors that would certainly encourage disgust of million
heads.

Indian
Team, let’s not call them a team, they are eleven egocentric souls with great
physique and apparent skill playing for the individual glory, trying everything,
galloping round the fields, showing flamboyant stickworks , running through the
flanks , hitting hard to the goals except one thing and how shameful it is , to
pass the ball to the fellow team mates ! Passing the ball must be below per their
dignity, hurts their chauvinism‎, alien in their nature. They can only try
passing if they are left out of all choices.

Honestly,
the dejected Indian coach Nobbs who had come down from Australia to coach Indian Team
, left dumbfounded when his students shows no respects to his teaching and
discarded the idea of game plan , passing , thoughtful movements. These players
are so well engrossed in the past pride, they mould the necessities of the game
in their own way as if it is their birth right (purkho ka game hai bhai , ek
phringi keya hummen khak shikhayega) . Time
have changed, it’s no longer the same game, never will be the same again, when
players like Dhanchand , RS Gentil, Md Sahid ruled the game with their dazzling
skills. The definition of modern hockey lies in the supremacy of team performance,
innovative game plans, and one touch passing. It is more about the field goals and
delivering the results rather than just finding opportunity to get a penalty
corner and converting it.

Anyway
I am not qualified to comment on this game, it’s just that the disheartened Indian
heart curses with anger. There are stalwarts and gurus who will surely dissect the
catastrophic performance and come out with conclusions though that too will be
dumped into the dustbin. Before I end, I must take names of Sardara Sing , Chetri
who stood out from the peril ,with their shinning performance , Sardara ,who never waste
keeping the ball with him unless it’s a necessity shows some light in the
tunnel.

P.S. Just when the Indian Hockey team finishes the
journey with all defeats, the ‘Hero Indian’ ad
begins to appear in Television… What a great mockery …Marci!

-“What
a life! You must agree Kaka, a very few are offered so much in their journey,
did you enjoy it?” asked Hrishida

-“Well
I had to bear the painful association of loneliness only to reconcile a newly
reunited family to accompanying the dreadful ailment that covered in these last
days. “Kaka returned.

The
morning was extremely wet on earth, they were all sitting up together Hrishida,
Pancham Kishore and Kaka leaving the strain below and the moisture vestiges
in the million hearts outside. These three Pals sitting together one last time to
chat with Hrishida.

-“Huum
, You had a political stint too Kaka, how was that safar if I may ask ? You were
the one last seen with Rajiv Gandhi I suppose. Hrishida proclaimed.”

-“Yes
–Kaka Replied. But Politics well I would say is getting extremely distasteful
with every passing day. Spending time in Cinema was certainly more adoring and
enchanting as well.”

-“How
many songs you created for the Death of Romance?” Hrishida throws the question to Pancham

-“Many
, take any out of them would do injustice with the others.” Pancham Said

-“Right,
said Kaka, the unforgettable journey set with Kishore and Pancham actually paved
the way, set the glory, made the journey memorable.”

-“Ok
guys we cannot prolong this meeting, either
it has to be as brief as possible , heavens proceedings are so unpredictable, getting
changed every time , you know that, no one knows what to expect. So before pulling
the curtain, let us have a treat with one of your dialogue” – Hrishida Urged .

-“From
this point we will all depart, where will you head Rajesh?” Hrishida queries.

-“Neverland
I guess. She is here , waiting for me ,we made a pact long time ago … Zindegi
ek paheli hai , or Maut ek Kavita hai, Therefore the riddle is solved and the Rider
of the dream has to lose before the dream ,”

From the backdrop
the melody of Haste gate jahan se guzar…
Muskuraate hue din bitana …Yahan kal kya ho kisne jaana” filling the air. Fans
are deeply saddened with his demise on 18th July 10.Am … The ever
smiling Rajesh Khanna will be remembered in the years to come. –the safar started
with so many heats like Swapno ki Raani,
Nadia se Dariya, Yeh Jo Mohabbat hai, Chala Jata Hoo, Kora Kagaj tha , Main
Shyaar Badnaam , Zindegi Ek Safar, Zidegi Ka Safar, and with the magic , mannerism
smile and full of life …Jivan Ke Safar jine ke liye…but that
too has to end like everything has an end. There by the first Indian superstar
Rajesh Khanna ends his safar.

“Train Leaves
Here This Morning" so better be catch it, no telling what to expect , “I
don't know, what I might be on” but sure I am talking about this music train
today passing through every corner of the world sweeping away the hatred leaving
the water mark of love and emotion . The sky in this part of the world is
filled with unbroken coverings of grey , amazing variety of greys. The passage
of time extract the venom from most things and render them in form of hatred,
hatred darkened the sky with clouds, you will close your eyes and the darkness
behind your close eyelids will be like the grey cloud that covered the sky. Now
open your eyes with advent of this train, listen to the whistle, overture of the
music around the world, and hey the word changes in every few minutes, someone will
be there to paint the cloud with a touch of red, yellow, blue and various other
shades. Let the music flow, let the wind blow, and you throw your heart filled
in love “don’t care where it
lands--- just throw it”. “An
ancient flower blooms. And the scent from its nature Slowly squares “ your
room. “Somebody take us away...”

"Come gather
'round people

Wherever you roam
And admit that the waters
Around you have grown
And accept it that soon
You'll be drenched to the bone
If your time to you
Is worth savin'
Then you better start swimmin'
Or you'll sink like a stone
For the times they are a-changin'."

In
the coming days as the trend goes , there are two things which is likely to boost
up the search mechanism, one is Accent Folding functionality in search field and the other one is faceted search. In the
realm of usability this two would be the main hubbub and certainly would made
an impact in the days to come (short period) .

Accent Folding functionality in search field

Accent
folding functionality will help users in various ways. Softwares , apps or
websites would just not be internationalized but with the easy support of Unicode
they would appear as truly multilingual. Let me now explain how does this helps
user to an extent and what’s so big about this commotion. Okay today `s users
deal with data from everywhere, in multiple languages and locales, all the
time. The locale they prefer is only loosely correlated with the locales they expect
applications to process. Suppose you type “caf”
thinking about the café in back of your mind. If you are an Englishman it is ok
to appear cafe but if you are a Frenchman you would expect the auto filler
result to appear as café.

Now
in application of search that favour recall over precision and displays the
both. for example, if you type ‘caf’ it will show all the options varied to different
languages such as café , cafe çåFé
etc. Remember, accents are pronunciation
hints that don’t affect the textual meaning. Entering them can be cumbersome,
especially on mobile devices and with accent-folding, it doesn't matter whether
users search for cafe, café or even çåFé; the results will be the same.

Now
technically an accent-folding function essentially maps Unicode characters to ASCII
equivalents. Anywhere you apply case-folding, you should consider
accent-folding, and for exactly the same reasons. A minor gotcha is the Unicode
"fullwidth" Roman alphabet. These are fixed-width versions of plain
ASCII characters designed to line up with Chinese/Japanese/Korean characters
(e.g., "１９７９年８月１５日").
They reside in 0xff00 to 0xff5e and should be treated as equivalent to their
ASCII counterparts.

Be aware that there are million caveats to
accent rules. You will almost certainly get it wrong for somebody, somewhere.

Faceted
search

Faceted search or guided navigation provides
users the value of visible
options for clarifying and refining queries. It features an integrated,
incremental search and browse experience that lets users begin with a classic
keyword search and then scan a list of results.The user can see a custom navigational
map providing insights to the content and offers a variety of useful next steps . Example as follows.

Sometimes
I wander through the jungle of net (I love to say it is jungle as because you) and
I get to encounter many unexplored things and being a UXM person my job is to layout
a clear paths along the roads. Now, these new things, be it trends, services or
whatever form it takes demand a logical explanation from me. Then I try to explain
them with all my sincerity, mediocrity and with the help of little limited knowledge
I gathered as in working as an Information Architect in the last few years and I
leave them to the user to jump on a conclusion and give their verdict on them.

Recently,
in a similar occasion I heard the humming of this new trend Pervasive computing.
The subject is in its infancy and certainly requires more impetus to be lighted
among the front liners. Now I am trying to draw a basic inference based on my
understanding of the subject, I don’t know how far justice would be made by
that but as usually I am leaving them again to the audience court for verdict.

Pervasive Computing:-

The words
pervasive and ubiquitous mean "existing everywhere." Pervasive
computing devices are completely connected and constantly available. An example
of a practical application of pervasive computing is the replacement of old
electric meters with smart meters. In the past, electric meters had to be
manually read by a company representative. Smart meters report usage in
real-time over the Internet. They will also notify the power company when
there is an outage, reset thermostats according to the homeowner's
directives, send messages to display units in the home and regulate the water
heater.

SINGLE SEARCH

Instead of multiple searches, you
might type a complex sentence or two in your Web 3.0 browser, and the Web will
do the rest. In our example, you could type "I want to see a funny movie and then eat at a good Mexican restaurant.
What are my options?" The Web 3.0 browser will analyze your
response, search the Internet for all possible answers, and then organize the results
for you.

Web 3.0 browser will act like a
personal assistant.

That's not all. Many of these
experts believe that the Web 3.0 browser will act like a personal assistant. As
you search the Web, the browser learns what you are interested in. The more you
use the Web, the more your browser learns about you and the less specific
you'll need to be with your questions. Eventually you might be able to ask your
browser open questions like "where should I go for lunch?" Your
browser would consult its records of what you like and dislike, take into
account your current location and then suggest a list of restaurants.

Opera, Google Chrome , del.icio.us, Firefox, which offers you to
save your bookmarks and tags independent of browser. It offers space for personal
browser data or other private data any where in It offers space for personal
browser data or other private data any where in this world where you want it.
You just need to login to your account at the same browser.

UBIQUITY

you’re writing an email to invite
a friend to meet at a local San Francisco restaurant that neither of you has
been to. You’d like to include a map. All you do mapping the
address on a map site, searching for reviews on the restaurant on a search
engine, and finally copying all links into the message being composed.
This is a familiar sequence of an awful lot of clicking, typing,
searching, copying, and pasting in order to do a very simple task.
Therefore to avoid this you can use the help of technology called Ubiquity
introduced by Mozilla fire fox. It lets you to map and insert maps anywhere
ranslate on-page; search amazon, google, wikipedia, yahoo, youtube, etc.; digg
and twitter; lookup and insert yelp review; get the weather; syntax highlight
any code you find; and a lot more. Ubiquity “command list” to see them all.

Robin Gibb, aged 62, a member
of ‘Bee Gees’, popular Band of seventies passed away yesterday. The band recorded
classics like 'Stayin Alive','Jive Talkin' and 'Night Fever' that can still get
crowds onto a dance floor. The album's 'Saturday Night Fever'remains instantly recognizable more
than 40 years after its release.

Against the popular thought
that they resembles Beatles, Gibb scored some successful solos, notably ‘Saved
by the Bell’ , ‘How Can You Mend a Broken Heart’ . We are saddened by the terrible
shock of losing this monumental musical figure, how can we mend a broken heart?

Hilman Curtis , a true Renaissance man combined with the skills of a web, graphic designer and apart from being a filmmaker and musician passed away on 18th April , 2012.

When I was young and just
started my career as web designer, back at 2000 I devotedly followed the
footsteps of this master. Being a rookie, I can remember how I became
completely spellbound with his masterpieces created in Flash. I stumbled
across to his works by chance and fascinated so much that never took my eyes away from his creations
to this day. . .

Hillman Curtis worked as an art director of Macromedia. He has designed sites forYahoo,Adobe Systems,Metropolitan Operaand others.Canoëmagazine called himle pape du Flash(thePopeof Flash) in 2000.Some even called
him the ‘Michael Jordan of web design’.Curtis founded
hillmancurtis, Inc, a design firm based in New York city which focused on film
production. Curtis continued to actively manage hillmancurtis until his death
on April 18, 2012. He was 51 years old and died after a long and fiercely
fought battle with colon cancer.

Problem : Facebook status update is confusing , as user can update status in various way including photo video, How to simplify the interaction?

Research on Facebook Power users to identify the audience and their core behaviour towards the site

Purpose: To conduct a research through the various online research channels.
Objective: To identify the behaviour pattern.
Agenda: Identifying audience through a demographic and physiographic research.
Deliverable: report

Facebook is the second most popular site in the world according to the three-month Alexa traffic rankings.This site's audience tends to be users who browse from school and homethey are also disproportionately women under the age of 45 who have postgraduate educations.

Now if we can closely monitor the statistics produced be the Alexa website we can conclude the power user of face book comes from the School, following by the graduate schools, which mostly fall under 25-34 years of age group, people browsing from the school is over represented in facebook and interesting fact is among this group female audience are significantly large.

Audience breakdown by income, ethnicity, age, education, gender, children and browsing location and their browsing pattern

From the above screen it is observed that the power user of facebook is keener on the community and to show off the personality.

If I may quote John Gray the famous relationship expert from the USA from his book “Men are From Mars, Women are From Venus”, ‘Men Go to Their Caves and Women Talk’ we can surely differentiate women are more expressive than the men who just want to talk even if there is nothing to talk about. Women want to share their problems with their dear ones and seek their support and help. They often talk to the communities relating to their thoughts, ideas simply they love share, express and to show off. They long for appreciation, respect, love and care. So from the above audience demographic report we may choose to conduct interviews with the women from the different categories, and we may have one School Girl, College girl, housewife under 34 years and a working woman (who doesn’t have much time to socialize). We will also have a male graduate student and a passed out intern who can also add certain value to throw some light into it.

Survey

Purpose: The survey asked participants to complete the questionnaire regarding their Facebook sage.
Objective: It will help us to identify the behaviour, interaction and mental models of a participant toward the status update feature.
Agenda: Identifying interaction nature of an user
Deliverable: Survey report

Participant: - 1

Q1. On average, how long do you spend on Face book per week?
ANS.

1 - (just under) 2 hours

1 - (just under) 2 hours

2 - (just under) 3 hours

3 - (just under) 4 hours

4 hours or more

Q2. How important do you feel the ‘facebook Status Update Feature’
ANS.

Not Important

Important

Very Important

Q3. How important do you feel the ‘facebook Status Update Feature’
ANS.

Not Important

Important

Very Important

Rationale: If I am on the top of a hill and watching sunrise at ‘Kanchenjunga Mountain’, I will defiantly look forward to take a snap of it and update through a mobile device.

If I am socializing with a celebrity in a party I would be upload a video with it.

Q4. Do you feel uploading photos and videos with the Status updating causes confusion?
ANS.

Yes

No

Not sure but I would like to state what I feel

Rationale: I would be happy if I can see a write up stating ‘attach video with the message’ or add a photo , may be iconic representation of video and photo would be good for me.

I would also recommend if a help balloon can be produced instead of a write up, so that people can avoid reading and comprehend through the visual representation.

Conclusion

Many popular social networking services, such as Facebook and Twitter, enable users to write a brief status message, which is then visible to their connections on the network. For example, Facebook‟s status message can be up to 423 characters long; the prompt “What‟s on your mind?” encourages the user to fill in the status box.I have conducted a survey to explore the ways in which people use status messages to ask questions of their social networks. The findings should be interpreted in light of possible biases introduced by the demographic of the survey population.

Persona

User: Anatara the Student, Govt. College of Art, Applied Art

Background:Antara is an art student specializing in applied art. She uses a computer, but she's an artist by trade and not so computer-savvy. A computer is just another tool for getting her artefact tasks done.

Key goals:Being a designer it is extremely important for her to build a network of her own with the people from different country, different perspective. Every time she wants to update with a post, she feels she should add a thumbnail of her work associating with the text, or to upload a video of her workshop days. But she wants the people to understand the essence of her update without any confusion.

A usage scenario: At the start of everyday she would update her status with an illustration sharing with her friends, networks through the face book status update, and then she would go to the college and meet other friend. There will be interesting campus work which she sometime records through her mobile phone. That’s one of her favourite things because she felt every work has its own distinction from the process perspective and if that can be shared and further developed. On a good day she tried to upload the video she recorded through the face book. First she updates the text then added the video. Surprisingly her friends could not relate the message with video and got confused.

She realizes the pitfall immediately and wished if there is something which makes the system simplified to a further.

About the persona: The persona describes the user's goals and some of the interaction. It's not too specific in describing the actual UI because that will be created later. The goal is to understand important tasks in the UI and the user's motivations. The intention here is to understand what a specific, representative, user wants to do and what doing the task would be like.

The Design

(A note on psychological manifestations and the psychology behind Facebook and its use.

Through a psychographic study it is observed greater use of Facebook was associated with feeling closer to and more satisfied with friends .Shy students are heavier users of Facebook reported the same levels of loneliness as their shy peers who didn't use the service so much. So adding mood may help them to manifest something which they might struggle with purely face-to-face relationships. They think that if their data had been collected over time, it would likely have shown that greater Facebook use led to reduced loneliness. Mental and emotional issues associated to and resulting from user habits they are The Curiosity Factor/ The Boredom Variable/The Ache to Belong/The Loneliness Phenomenon. Thereforeadding mood to the status update in my design has arrived.)