Good apps, bad apps and the keys to delivering exceptional apps!

Good apps? Bad apps? IBM recently commissioned Forrester to identify key drivers of successful mobile apps and to determine and measure the cost of failure. Their findings show that mobile is putting unrelenting pressure on organizations to not only deliver apps at record speed, but to ensure that the app precisely meets user needs.

For this reason, engaging your mobile app users is critical to your business success. Attend this webcast to discover what the Forrester findings mean to your business, how new data from Black Friday and Cyber Monday confirm their conclusions, and recommendations for engaging your users to deliver exceptional mobile experiences. Learn more about:

How users handle a bad app experience and how they respond to a good one

Actionable insights through sentiment analysis of app ratings and reviews

Continuous and frictionless quality feedback loop from testers, beta users to end users in both pre-production and production