About Me

Hi, I’m Alex.

I build communities, started one of the longest running coworking communities in the world, write a crapload of words every day, tweet a little too much, coach people to be the best version of themselves possible, can't stop learning new things, and do my very best not to take myself too seriously.

I have one goal: to fill the world with truly excellent collaborators so we can all work together, better.

Because let's be honest...most of us aren't very good at it.

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open source meat loaf

The copy I wrote for my business website, We Know HTML, is notoriously goofy. I had a blast writing it and during the last 8 months of it being live, I’ve gotten a lot of positive response from the chuckles it elicits. But someone took it seriously…

On the contact page, there’s a standard form with the following bit of copy:

This is the quickest, easiest way to send us a short message. Tell us something nice. Tell us something clever. Tell us your mom’s recipe for meat loaf. We like meat loaf.

Again, I’ve gotten a reasonable amount of short notes saying various nice (and occasionally not so nice) things through the form…and of course the obligitory spam. Yesterday I got something better than spam…a recipe for some dude’s mom’s meatloaf! And man, it looks yummy! Here’s the email I got:

Finally! You probably don’t even remember this, but I owe you a recipe.
Here you go. I can’t vouch for it (I’m one of those veggie-types) but
the rest of my family loves when my mom makes this. I didn’t even need
to bribe her with cash for the recipe–just had to promise to call home
more often.

Ingredients:

1 (7 oz) can chipotle chiles in adobo sauce

1/2 cup onion, finely chopped

1/2 cup fresh cilantro, coarsely chopped

1/4 cup regular oats

1/4 cup dry breadcrumbs

1/4 cup tomato sauce

2 tsp fresh parsley, chopped

1 tsp salt

1/2 tsp ground cumin

1/2 tsp dried oregano

1/4 tsp dried basil

1/4 tsp black pepper

2 garlic cloves, minced

2 large egg whites

2 lbs ground turkey

cooking spray

1/4 cup tomato sauce

1 tbs ketchup

1/2 tsp hot sauce

Directions:

Preheat oven to 350°.

Remove 1 chipotle chile and 1 teaspoon adobo sauce from can; reserve
remaining chiles and sauce for another use (you won’t need it for this,
apparently). Chop chile. Combine chile, adobo sauce, onion, and next 14
ingredients (through ground turkey) in a large bowl, stirring to
combine. (She uses more than one chile sometimes, I guess it’s up to
you however many you want to use.)