Amazonis rolling out video pre-roll ads for original series on its Amazon Prime Instant Video service. The company is said to be experimenting with a buy button for the ads that would allow people to learn more about a brand or visit a product page where they could make a purchase.

Heineken is allowing fans to ask a group of soccer legends — including Owen Hargreaves and Ruud van Nistelrooy — questions on Twitter while they watch the UEFA Champions League tournament. The "Share the Sofa" campaign intends to give fans the virtual experience of watching soccer with some of their favorite players.