December 2017

Millions of business owners all over the world struggle when it comes to generating a positive image of their company online. Despite their best efforts, they just can’t seem to get momentum behind people expressing positive sentiment.

But one simple strategy can change all that: ask for a review.

Businesses that consistently ask people to review them after a transaction or service has been completed are far more likely to receive a higher volume of positive reviews. They also tend to get more detailed feedback from both happy and unhappy customers, which can inform strategic improvements.

Social media marketing sounds simple enough to many newbie business owners, but they need to recognize the difference between personal social media use and professional use.

Think about it like this: if you make a good pot of coffee to serve your family, then that’s something you can manage on your own. But if you plan on serving 1,000 cups of coffee to peers over the course of a three-day business conference, then that’s an entirely more complex matter!

Everything gets more complicated when you move from personal to professional, and the results matter more, too.