The most common mistake startups make is assuming they can operate the same way big companies do, and expect success with little to no feedback from potential customers. But for a new coffee shop, things like customer service, atmosphere and selection, will make or break the company. MORE

I asked Tsutsumi-san to write a guest post for my blog to describe his experience with CustomerDevelopment in Japan. But customers didn’t agree. in a startup no facts exist inside the building, get out of the building to talk to customers”. CustomerDevelopment Education. MORE

I believe it is the best introduction to CustomerDevelopment you can buy. As all of you know, Steve Blank is the progenitor of CustomerDevelopment and author of The Four Steps to the Epiphany. Here’s hoping they soon tackle Customer Validation. MORE

It was not only my secret weapon in thinking about new startup strategies, it also gave me a view of the management issues my customers were dealing with. “I refuse to join any club that would have me as a member.” ” Groucho Marx. MORE

The goal of the class is to expose students to the basics of the Lean Methodology – Business Model Design , CustomerDevelopment and Agile Engineering. The teams come back into the class and present what they found, and then they get out and talk to more customers. MORE

This post describes a solution – the CustomerDevelopment Model. In future posts I’ll describe how Eric Ries and the Lean Startup concept provide the equivalent model for product development activities inside the building and neatly integrates customer and agile development. MORE

It’s the combination of Business Model Design and CustomerDevelopment. Business Model Design Gets Dynamic, CustomerDevelopment Gets Strategic. One of the key tenets of CustomerDevelopment is that your business model is nothing more than a set of untested hypotheses. MORE

A few weeks ago, I spoke at the Modev MVP Conference and the Lean+Agile DC Conference about using a bootstrapped CustomerDevelopment approach to pursuing a new product idea in an existing company. MORE

Startup Marketing Blog – By Sean Ellis Unlocking Startup Growth By Sean Ellis of 12in6 May 18th 09 Free CustomerDevelopment Help – Survey.io I’m excited to announce a project that I’ve been working on with KISSmetrics called Survey.io , which provides startups with a free and easy way to prepare, distribute and analyze an initial customerdevelopment survey. I strongly encourage you to setup and run your own customerdevelopment survey via Survey.io. MORE

In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. The product development model treats all startups like they are in an Existing Market – an established market with known customers. Handspring’s customers understood what a Personal Digital Assistant was. Customers want to do a “job. MORE

Customerdevelopment” has become its own skill and body of knowledge, and there are some crucial nuances to understand up front before beginning your customer dev discussions. With that in the back of our minds, let’s dive into a few of those crucial first-step nuances as you look to gain traction and hold successful customerdevelopment conversations. Talk and listen to customers instead. Make listening to customers a superpower. MORE

Everything I know from 4 years of intensive customerdevelopment & sales, boiled down into an 18 minutes talk I gave at HackFwd in Berlin. HD video is here , normal is embedded below. I’m pretty happy with this one and think you won’t have heard the content elsewhere. MORE

Two methods, Design Thinking and CustomerDevelopment (the core of the Lean Startup) provide the tactical day-to-day process of how to turn ideas into products. . CustomerDevelopment versus Design Thinking. MORE

CustomerDevelopment is a technique startups use to quickly iterate and test each part of their business model. How you execute CustomerDevelopment varies, depending on your type of business. CustomerDevelopment In Context. MORE

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customerdevelopment? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." They almost always fail for lack of customers. MORE

I had a brief email conversation with a startup founder struggling with how to tackle customerdevelopment in marketplace business models. CustomerDevelopment does not equal User Acquisition. Customerdevelopment is a method for discovering, testing and validating user acquisition and conversion methods. To put it another way, the business doesn’t exist without product, but doesn’t succeed without customers. MORE

Most customers tolerate bugs. Most customers tolerate products with missing features that they need (or think they need!) Most customers tolerate the quirks and hiccups that come with new technology and software. Customers can be quite forgiving. Even the feeling or inkling of being ignored can set customers into a rage; and worse, have them looking for alternative solutions to yours. And use those customer interactions to learn from them. MORE

In previous posts I’ve talked about what the combination of Business Model Design, CustomerDevelopment and Agile Methodologies mean to startups and intrapreneurs in large companies; it’s the beginning of entrepreneurship as a science with its own rules and methodologies. Filed under: Business Model versus Business Plan , CustomerDevelopment. Tags: Business Model versus Business Plan CustomerDevelopmentMORE

We talk a lot about CustomerDevelopment, but there’s nothing like seeing it in action to understand its power. But the big payoff came when their discussions with medical device customers revealed an entirely new way to think about pricing —potentially tripling their revenue. MORE

Market By Numbers on Twitter | Entries RSS | Comments RSS Market By Numbers High-Tech Marketing and CustomerDevelopment Home What is CustomerDevelopment? The key to effective conversations is in developing the conversation around your objectives for the discussion. MORE

Market By Numbers on Twitter | Entries RSS | Comments RSS Market By Numbers High-Tech Marketing and CustomerDevelopment Home What is CustomerDevelopment? Post-Launch CustomerDevelopment These are tricky waters for the reasons described above. MORE

It’s Not a Conversion Problem, It’s a CustomerDevelopment Problem. The most common mistake startups make is assuming they can operate the same way big companies do, and expect success with little to no feedback from potential customers. The Key To Customer Loyalty. MORE

The Customer Happiness Canvas is a tool for teams to visualize strategies for getting and keeping customers. The post Guest Post: Introducing The Customer Happiness Canvas appeared first on GrasshopperHerder.com. MORE

Teams use the Lean Startup toolkit: the Business Model Canvas + CustomerDevelopment process + Agile Engineering. LaunchPad Central software is used to track the business model canvas and customer discovery progress of each team. MORE

Customerdevelopment is hard. CustomerDevelopment Lean StartupsIt takes work to get it right and you'll always be improving your technique. Here are a few tips I like to keep in my head while I'm getting out of the building. MORE

As painful and frustrating as it is, many successful product people I’ve … Continue reading Using CustomerDevelopment To Create The Business Case For Your New Product. The post Using CustomerDevelopment To Create The Business Case For Your New Product appeared first on Street Smart Product Manager. Many of my product help calls are from folks frustrated with being able to pursue a new product in an existing company. MORE

When Bob Dorf and I wrote the Startup Owners Manual we listed a series of CustomerDevelopment principles. Pair CustomerDevelopment with Agile Development. No Business Plan Survives First Contact with Customers. MORE

In a nutshell, start by talking to customers. CustomerDevelopment Steve Blank 4 steps to the epiphany customerdevelopment steve blankThis was just too good not to share. Come up with a minimum viable product and test product market fit. Avoid building junk that users aren't asking for. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]. MORE

CustomerDevelopment is all about gathering a list of what features customers want by talking to them, surveying them, or running “focus groups.” As the engineers were busy rearchitecting the original Stanford MIPS chip into a commercial product, one of my jobs was to find out what features customers wanted. One of the specific requests from our chip architects was to find out whether customers would want the chip to have data stored as big-endian or little-endian. MORE

I haven’t weighed in on CustomerDevelopment thoughts for several hours, so it’s about time. Interesting series of tweets in the last several days got me thinking about the biases we bring to Lean Startup CustomerDevelopment practices. MORE

Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Are there customers for what you are building? No amount of learning how to get a VC meeting or improving your VC demo skills will fix the lack of concrete customer data. MORE

When Bob Dorf and I wrote the Startup Owners Manual we listed a series of CustomerDevelopment principles. Pair CustomerDevelopment with Agile Development. No Business Plan Survives First Contact with Customers.

Two methods, Design Thinking and CustomerDevelopment (the core of the Lean Startup) provide the tactical day-to-day process of how to turn ideas into products. . CustomerDevelopment versus Design Thinking.

Customerdevelopment is hard. CustomerDevelopment Lean StartupsIt takes work to get it right and you'll always be improving your technique. Here are a few tips I like to keep in my head while I'm getting out of the building.

Most customers tolerate bugs. Most customers tolerate products with missing features that they need (or think they need!) Most customers tolerate the quirks and hiccups that come with new technology and software. Customers can be quite forgiving. Even the feeling or inkling of being ignored can set customers into a rage; and worse, have them looking for alternative solutions to yours. And use those customer interactions to learn from them.

I asked Tsutsumi-san to write a guest post for my blog to describe his experience with CustomerDevelopment in Japan. But customers didn’t agree. in a startup no facts exist inside the building, get out of the building to talk to customers”. CustomerDevelopment Education.

It’s the combination of Business Model Design and CustomerDevelopment. Business Model Design Gets Dynamic, CustomerDevelopment Gets Strategic. One of the key tenets of CustomerDevelopment is that your business model is nothing more than a set of untested hypotheses.

CustomerDevelopment is a technique startups use to quickly iterate and test each part of their business model. How you execute CustomerDevelopment varies, depending on your type of business. CustomerDevelopment In Context.

Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Are there customers for what you are building? No amount of learning how to get a VC meeting or improving your VC demo skills will fix the lack of concrete customer data.

In a nutshell, start by talking to customers. CustomerDevelopment Steve Blank 4 steps to the epiphany customerdevelopment steve blankThis was just too good not to share. Come up with a minimum viable product and test product market fit. Avoid building junk that users aren't asking for. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].

CustomerDevelopment is all about gathering a list of what features customers want by talking to them, surveying them, or running “focus groups.” As the engineers were busy rearchitecting the original Stanford MIPS chip into a commercial product, one of my jobs was to find out what features customers wanted. One of the specific requests from our chip architects was to find out whether customers would want the chip to have data stored as big-endian or little-endian.

Most customers tolerate bugs. Most customers tolerate products with missing features that they need (or think they need!) Most customers tolerate the quirks and hiccups that come with new technology and software. Customers can be quite forgiving. Even the feeling or inkling of being ignored can set customers into a rage; and worse, have them looking for alternative solutions to yours. And use those customer interactions to learn from them.

I asked Tsutsumi-san to write a guest post for my blog to describe his experience with CustomerDevelopment in Japan. But customers didn’t agree. in a startup no facts exist inside the building, get out of the building to talk to customers”. CustomerDevelopment Education.

It’s the combination of Business Model Design and CustomerDevelopment. Business Model Design Gets Dynamic, CustomerDevelopment Gets Strategic. One of the key tenets of CustomerDevelopment is that your business model is nothing more than a set of untested hypotheses.

Market By Numbers on Twitter | Entries RSS | Comments RSS Market By Numbers High-Tech Marketing and CustomerDevelopment Home What is CustomerDevelopment? The key to effective conversations is in developing the conversation around your objectives for the discussion.

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customerdevelopment? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." They almost always fail for lack of customers.

Customerdevelopment” has become its own skill and body of knowledge, and there are some crucial nuances to understand up front before beginning your customer dev discussions. With that in the back of our minds, let’s dive into a few of those crucial first-step nuances as you look to gain traction and hold successful customerdevelopment conversations. Talk and listen to customers instead. Make listening to customers a superpower.

It’s Not a Conversion Problem, It’s a CustomerDevelopment Problem. The most common mistake startups make is assuming they can operate the same way big companies do, and expect success with little to no feedback from potential customers. The Key To Customer Loyalty.

In previous posts I’ve talked about what the combination of Business Model Design, CustomerDevelopment and Agile Methodologies mean to startups and intrapreneurs in large companies; it’s the beginning of entrepreneurship as a science with its own rules and methodologies. Filed under: Business Model versus Business Plan , CustomerDevelopment. Tags: Business Model versus Business Plan CustomerDevelopment

As painful and frustrating as it is, many successful product people I’ve … Continue reading Using CustomerDevelopment To Create The Business Case For Your New Product. The post Using CustomerDevelopment To Create The Business Case For Your New Product appeared first on Street Smart Product Manager. Many of my product help calls are from folks frustrated with being able to pursue a new product in an existing company.

Everything I know from 4 years of intensive customerdevelopment & sales, boiled down into an 18 minutes talk I gave at HackFwd in Berlin. HD video is here , normal is embedded below. I’m pretty happy with this one and think you won’t have heard the content elsewhere.

I believe it is the best introduction to CustomerDevelopment you can buy. As all of you know, Steve Blank is the progenitor of CustomerDevelopment and author of The Four Steps to the Epiphany. Here’s hoping they soon tackle Customer Validation.

I had a brief email conversation with a startup founder struggling with how to tackle customerdevelopment in marketplace business models. CustomerDevelopment does not equal User Acquisition. Customerdevelopment is a method for discovering, testing and validating user acquisition and conversion methods. To put it another way, the business doesn’t exist without product, but doesn’t succeed without customers.

Startup Marketing Blog – By Sean Ellis Unlocking Startup Growth By Sean Ellis of 12in6 May 18th 09 Free CustomerDevelopment Help – Survey.io I’m excited to announce a project that I’ve been working on with KISSmetrics called Survey.io , which provides startups with a free and easy way to prepare, distribute and analyze an initial customerdevelopment survey. I strongly encourage you to setup and run your own customerdevelopment survey via Survey.io.

This post describes a solution – the CustomerDevelopment Model. In future posts I’ll describe how Eric Ries and the Lean Startup concept provide the equivalent model for product development activities inside the building and neatly integrates customer and agile development.

It was not only my secret weapon in thinking about new startup strategies, it also gave me a view of the management issues my customers were dealing with. “I refuse to join any club that would have me as a member.” ” Groucho Marx.

We talk a lot about CustomerDevelopment, but there’s nothing like seeing it in action to understand its power. But the big payoff came when their discussions with medical device customers revealed an entirely new way to think about pricing —potentially tripling their revenue.

The most common mistake startups make is assuming they can operate the same way big companies do, and expect success with little to no feedback from potential customers. But for a new coffee shop, things like customer service, atmosphere and selection, will make or break the company.

Market By Numbers on Twitter | Entries RSS | Comments RSS Market By Numbers High-Tech Marketing and CustomerDevelopment Home What is CustomerDevelopment? Post-Launch CustomerDevelopment These are tricky waters for the reasons described above.

The goal of the class is to expose students to the basics of the Lean Methodology – Business Model Design , CustomerDevelopment and Agile Engineering. The teams come back into the class and present what they found, and then they get out and talk to more customers.

The Customer Happiness Canvas is a tool for teams to visualize strategies for getting and keeping customers. The post Guest Post: Introducing The Customer Happiness Canvas appeared first on GrasshopperHerder.com.

Teams use the Lean Startup toolkit: the Business Model Canvas + CustomerDevelopment process + Agile Engineering. LaunchPad Central software is used to track the business model canvas and customer discovery progress of each team.

I haven’t weighed in on CustomerDevelopment thoughts for several hours, so it’s about time. Interesting series of tweets in the last several days got me thinking about the biases we bring to Lean Startup CustomerDevelopment practices.

In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. The product development model treats all startups like they are in an Existing Market – an established market with known customers. Handspring’s customers understood what a Personal Digital Assistant was. Customers want to do a “job.