When it comes to Internet marketing, the basic objectives are still traffic and conversion. That means drawing visitors to your website and converting those visitors into leads or, better yet, custome...

In the last few weeks, we have been asked by several clients about the process Google uses to create (and edit) Google Place page records. As a trusted and structured website, Customer Lobby is a so...

In September 2010, Google announced that it would support Rich Snippets which allow web sites owners to tell search engines about particular types of information (e.g. number of reviews, average rev...

Ask a business with 5-star reviews what makes them a 5-star company and they may give you any list of answers: clean waiting area, good customer service, warrantied work. The reality is that some comp...

More local business owners are catching on to the importance of customer reviews. Put simply: Reviews are the most sought-after resource for anyone shopping online, and increasingly consumers are turn...