Giant Lizard Attacks North Poland with Posters and Stickers

Tuesday August 5th, 2003

szczym writes: "Because of the many upcoming conferences of the IT industry in our region
(north Poland), we decided to promote the Mozilla Organization directly on the streets with posters and stickers. Photo documentation is here."

When i first saw the picture, i thought, kewl Mozilla Shirt! Then *click*, ahh Mozilla spray paint stencil. After getting over looking at the pretty pictures, i read that they are actual posters. I just reckon its cool that people do this sorta thing 'for the good of the code' aka educating other of the superior alternatives, for direct recognition.

problem is that we need to get some GFX artist JUST NOW! ... Current art for moz sucks, FB main them is much better, but we need to have a cool logo, and a splash screen ... the one i like best is NS 7.1

FWIW, I suppose it'a "because of the many upcoming conferences of the IT industry in [the] region": these guys target the employees of IT companies going to these conferences. The posters just say "hey, boys, Mozilla exists". Whereas posters for your average end-user should be more didactic. I reckon the posters could be a little more explicit. As it is, they look like some ad for an underground music band.

hey, come on its thin paper and really easy to take down. we do not bloting the towns.
and i belive that for you that kind of promotion makes a difrence.
and it was not out side of your space. Come on and chill down, lets make new action.

I can't believe this is happening. Hope this is a fake or at least that it is not noticed by any major news company. This at most may give Mozilla 15 minutes of fame but is in no way a startup for a marketing campaign where target customers are not all college rebels, but IT staff and domestic users, who may now may associate Mozilla with underground stuff like Napster or Kazaa. Yes, not me, but news hungry reporters may for sure.

Hope Mozilla makes an official announcemente on this, discouraging this vandalic acts before the word spreads.

make sure any of this kind of stuff only gets posted on acceptable places... its pretty common for people to put up posters for movies and albums in specific areas in cities and on kiosks on campuses and such, but makes sure to not put it in inappropriate places... ibm got in trouble here in san francisco for spray painting their "peace love linux" logos on sidewalks and such all over the city... it was very negative press

MS contracted a marketing firm here in Sydney to promote the Xbox. They ended up having spray painted X's on side walks and the like. But MS got a better deal in the end. It made the evening news, but also the affected council(s) of that area charged the firm $5 (or something) per X to be removed.

Actually, this is the kind of "posse" the original Mozilla art had in mind. It is directly derived from Andre the Giant. Google for Jamie Zawinski, Andre the Giant and Mozilla before you spit out your uninformed comments.

Actually, this is the kind of "posse" the original Mozilla art had in mind. It is directly derived from Andre the Giant. Google for Jamie Zawinski, Andre the Giant and Mozilla before you spit out your uninformed comments.

Absolutely this reminds me of people protesting about Shell (yes they have done wrong things).
I know MS (XBox) this type of advertisment in my area but I guess people are trying to promote this open source programme as being professional (since I guess we are trying to sell to corps.)

Should be some professional streamlining where our advertisement is the same and conforms with some Mozilla foundation standard. I guess as an end user I have seen many variations of the "dragon" (sorry don't know the name)

The great thing is that because the mozilla foundation has no connection with any of these people (unlike the other instances people have been talking about where it was an actual corporation paying for the campaign) this is actually *genuine* underground marketing. just people doing it because they love mozilla.

Nobody's going to sue mozilla - how could they ever hope to win? It's like if I went out and tagged a bunch of walls 'IBM', nobody can sue IBM for it. I have nothing to do with IBM. It's not their fault.

I think it'd be great to see people spraying mozilla.org stencils onto subway trains etc. :>

I love it.
What is it with some people here? You're talking like a tied up and concerned management to a "rebell" marketing firm!
Is that the kind of structure you want for Mozilla?

Think of it as OpenSource Marketing.

And it works, you have an obscure poster and a web adresse which is easy to remember. This get's people curious and makes them visit the site.
Nevermind that it is artistically well done, graphically as well as conceptually.