Now, I hope you don’t kill me for saying this, but...PageRank doesn’t matter that much anymore. Back in 2004, it was basically synonymous with high rankings. Today, it is more of an indicator, a correlation rather than a conclusion. Above all PageRank is a pretty mirage to keep you from thinking about the real measure of asite’s popularity, better known as TrustRank. TrustRank is the degree to which Google trusts that your website will be valuable to visitors if presented as a search result.