TTIA’s Friends of Travel - Give Back program invites you to be a volunteer to help with Marsh Restoration in the Nueces Bay in Corpus Christi. Volunteers will learn about the plants being placed on the terraces, how to properly plant them, how to be careful around nesting birds, and learn about boat safety before being taken by airboats to the different planting beds. Lunch will be provided
and bottled water will be available throughout
the day. Volunteers are required to wear
water shoes or tennis shoes
(old tennis shoes recommended). Everyone
will receive a t-shirt and gloves
onsite.

(Additional Fee - $20/person OR $10/students)

Motorcoach to depart the
Omni Corpus Christi Hotel no later than 8:00am. Meet in the lobby of the hotel on the 1st
floor no later than 7:45am.

Opening Night at Brewster Street IcehouseKick off this year’s conference at a welcome event sure to
rock! Fight for your right to party at Brewster Street Icehouse, a local favorite
for live music, and enjoy an 80’s flashback from the Spazmatics or join in the Piano
Sing-a-long show. Dress in your beachy
casual attire and prepare to dance the night away! The grilled delights of dinner, combined with
fun and festivity will guarantee an opening night you won’t forget. Two drink tickets provided per guest at the
door.

Drawing a Picture of Today's Travel ConsumerWho is today’s travel consumer? What wants and needs are defining
and predicting their behavior? David Huether takes the wealth of data
from U.S. Travel Association to draw a picture of today’s traveler, while sharing
how best to market to them and grow your bottom line.

Mobile Explosion: A look at the "Mobile" Migration and What It Means to Today's Brands
and OrganizationsIt's no longer
"enough" to be digital. It's no longer "enough" to be
Social. We live in a mobile environment with countless facets. Does your brand
have what it takes to get today’s consumer to take action and become engaged?
What makes them tick, and better yet, what makes them tap? Ben Smithee, CEO of
SPYCH, is regarded as one of the leading experts in helping brands and
organizations understand, engage and create valuable long-term relationships
with today’s connected consumers. His keynote will take us on a fast-paced tour
of the mindset of today's mobile consumer - and how the Mobile Explosion will
impact the consumer environment as a whole today, tomorrow and for years to
come.

Luke WilliamsProfessor of Innovation at NYU
Stern School of Business and Best Selling Author

Keynote - Nueces Ballroom

Disrupt: Sparking Business Transformation with
InnovationIn a business world of
nonstop change, there's only one way to win the game: transform it entirely.
This requires a revolution in thinking—a steady
stream of disruptive strategies and unexpected solutions. Luke Williams
will get us thinking how to generate those strategies and deliver those
solutions.

Keynote Speaker:Luke Williams, Professor of Innovation, NYU's Stern School of Business and Executive Director
of the Berkley Center for Innovation & Entrepreneurship at New York University; Best Selling Author of Disrupt

During these 15 minute power presentations, industry
experts will provide a short, but intensive overview of specific subjects impacting our industry with
essential takeaways that you can put to use immediately in your business operation.

How Print Inspires Women to TravelWomen make the majority of travel
decisions. What inspires women to choose travel destinations? Where do they
gather their information? Meredith Travel Marketing will provide insights,
gleaned from a recent travel research study, that uncovers what inspires women,
what role magazines play in the decision making process, and how women truly
gather travel information and make travel decisions. Learn tips for more
engaging print advertising and crafting messages that will drive women to your
destination.

Big Data & Behavioral Targeting are Changing the Travel IndustryBig Data and Behavioral Targeting
are changing the dynamics of travel marketing.
Their impacts continue to grow as new technologies and tools are
introduced and evolve. Explore ways to leverage data in order to make informed
decisions with positive effect on sales and marketing strategies. Learn from success stories and case studies
on how CVBs, hotels, and attractions are already using Big Data in a successful
way; and discover new tracking tools and analytics available to travel
marketers.

Chaos: Managing Marketing in a Real-Time Connected WorldThe
brand/consumer relationship is in flux—being disrupted by paradigm shifts in
attitude, culture, and technology. Consumers are more in control of content
than they’ve ever been before. They choose what, when, where, and how to
participate in every marketing transaction. Their decisions define what gets in
and what’s filtered out. And now they have a voice—a big, powerful, strong
voice—they use to exercise their wants, needs, likes and dislikes. A marketer’s
job is to understand what target customers want, and offer them answers to it.

Online Leisure Traveler TrendsWhat are the newest trends in online booking for leisure and
transient travel? How can you drive incremental revenue online through
online travel agencies (OTAs)? Our expert from Expedia will discuss
trends and tips relevant to the hotel community and to the entire travel
industry.

Texas Tourism International Marketing Update - Corpus Christi BallroomBefore you learn about Texas Tourism’s advertising plans,
let us teach you the ‘who, what, why and how’ of the Public Relations &
Marketing Plan for the year. This session will highlight Public Relations
& Marketing Activities and Cooperative Opportunities, within both the
Domestic and International markets, and will also show you why and how Texas
Tourism formulates their marketing plans by providing market-specific research
and details.

This annual meeting of
the TTIA membership includes a vote by the membership to formally elect
candidates nominated for "at large” positions on the TTIA Board, announcement
of new TTIA Board Officers, and the President’s Report on the Association’s
accomplishments and activities over the last year as well as a briefing on
upcoming initiatives.

9:20am – 9:50am

Innovations Showcase - Corpus Christi BallroomDon’t miss these enlightening presentations from industry innovators who will be revealing their game changing initiatives.

Texas Tourism Domestic Advertising & Marketing Update - Corpus Christi BallroomTexas
Tourism will share the results of the new "Texas. It's Like A Whole Other
Country." campaign that premiered at the 2012 Summit and give a preview of
plans to build upon this successful campaign in 2014.

The End of Men and the Rise of Women: What it All
Means A dynamic and fundamental gender power shift is
underway: the economic progress of women is on the rise while the
economic power of men is declining. Women are the true power
brokers when it comes to consumer travel making and travel spending
decisions. And, their power is increasing, not only as travel consumers,
but throughout society, the economy and the business world. The
implications will be profound. Learn what The End of Men and the Rise
of Women means to our future and how the travel industry can adapt to the
new reality.

Speaker:Hanna Rosin, Senior Editor, Atlantic magazine, and Author, The End of Men: And the Rise of Women

In
this age of Digital Darwinism, technology and society are evolving faster thanmany
organizations and businesses are able to adapt. Not just small businesses,but
many top Fortune 500 companies have also slipped out of contention or evendisappeared
because they were unable to keep up in these turbulent times. Thenew
social economy is reinventing capitalism.
But, social media and marketingstrategies
alone won’t be enough to save your organization. Experience designis
the future of the new economy. If your
organization is to succeed in the future,you
must truly understand how to create meaningful and shareable experienceswith
the new connected consumer. Don’t miss
this riveting keynote address fromBrian Solis, digital analyst, business
strategist, futurist, and principal analyst withthe Altimeter Group.

Lunch
will be served inside the exhibit hall at the American Bank Center. The Summit Trade Show is the perfect place
to find vendors, service providers, technology, marketing, PR and advertising
partners that meet your specific needs. Enjoy lunch, visit all the booths,
socialize with attendees, and be sure to stay to the end for prize drawings!

IMPACT SessionsEach of these expertly facilitated sessions will provide an open dialogue for Summit attendees to share ideas, experiences, problems, and successes to generate opportunities and solutions to challenging issues that impact organizations and businesses.Share challenges, best practices, solutions, and successes in these moderated sessions.

Impact Session #1: Making Research Relevant – Nueces Ballroom B

Discussion
topics will include the latest research resources available including
actionable domestic visitor trends, how to justify tourism promotion, working
with universities to answer research questions and clearly communicating
research results. Each facilitator brings a different perspective –
academic, destination marketing organization (DMO) and travel research vendor
to answer any research questions you may have.

Do you have a marketing plan? Does it include social
media, print collateral, tradeshows, media calls, traditional PR, blogs,
advertising? Does it sit on your shelf collecting dust or do you really
use it? Or are you flying by the seat of your pants with no plan and no idea
how to put one together? Join our facilitator, subject experts, and your peers
for an open discussion of your challenges, questions and issues about marketing
plans, their importance and how to make them very useful tools in meeting your
goals.

Join your peers at the WaterStreet
Seafood Restaurant in downtown Corpus Christi, voted "Best of the Best” seafood
in Corpus Christi for 14 consecutive years. Enjoy music entertainment by
Aloha Dave, great food catered by WaterStreet, and go next door to explore one
of the Lone Star State’s unique places, the Texas Surf Museum. The
museum showcases more than 35 classic surf boards dating from the early
1960s through the mid 1970s plus replicas from the 1930s and ‘40s era. Two
drink tickets provided per guest at the door. Attire is casual.

Cooperative opportunities can stretch your budget and allow you to target audiences that may have been outside your budget reach. In this session, you will hear from some of the industry experts on ways you can participate in various cooperative opportunities available on any budget.

9:45am – 10:00am

Break

10:00am – 12:00pm

Google Learning Lab - Nueces Ballroom

DMOs have a unique position as the primary drivers of leisure and business travel. However, as technology is changing consumer behavior, consumer behavior is changing everything, including the travel inspiration process. As a result, DMOs need to be ready to follow consumers online, where travelers seek out more and more of their interactions and information. In this session, Google will share insights into: