GOP data firm adds big name

A new Republican technology firm has raised $2 million in new capital and is adding a veteran political hand to its board.

Voter Gravity, a campaign technology company building out a multiplatform voter contact tool, reported the partial close funding with the Securities and Exchange Commission last week, the firm’s CEO said.

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The firm also added Matt Schlapp — the former White House political director under President George W. Bush — to its board.

Schlapp was previously involved in fundraising for the Republican National Committee’s abandoned Data Trust project — which sought to outsource the committee’s voter file to a private company. He’s currently a principal at the lobbying shop Cove Strategies and previously worked as vice president of federal affairs at Koch Industries.

Voter Gravity is focused on building a digital service that helps Republican candidates identify and turn out voters. The tool includes tablet and smartphone accessible canvassing maps, walk lists, voter information and dialing tools.

“The significant investments that we have received so far show that the center right is focused on winning. Our goal is to raise another $2 million,” said Ned Ryun, CEO of Voter Gravity.