3. They reflect a spirit of stewardship (leveraging the city’s human assets and potential)

This striking new 18-story mural by Shepard Fairey is a fine example. Created as part of his work with Library Street Collective its enduring theme of peace and justice animate an otherwise boring view of ordinary architecture and a parking garage:

When skillfully placed, there is huge potential for Big Art to enliven dull urban spaces. But in order to be an enduring asset, the art must have strong, defining qualities that will make it locally meaningful and internationally significant.

By contrast, this “me-too” artwork (only a few blocks away) is one of literally 100 similar murals by the artist and is located 700 miles from the nearest ocean:

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About The Nature of Innovation

We see our collaboration with clients and colleagues as providing a living lab for enriching the creative process. Farrow’s built work has been internationally recognized for leadership in human-centric design. This is where we come to discuss our ideas as they hatch and our experiences as they happen.