Lexus + will.i.am

What a brief. What a project. In 2015, multi-faceted entertainer, creative innovator and seven-time Grammy Award winner, will.i.am, joined forces with Lexus Europe to launch the striking new NX crossover. As part of the campaign, will.i.am helped style a custom-built NX model. We were tasked with interviewing will.i.am about the project at Paris Fashion Week, with questions sent in by Lexus fans on social media. www.lexus.eu/nx