DMA GREEN TIP OF THE WEEKUse (or have your service bureau use) DMAchoice monthly to screen your consumer prospecting lists. DMAchoice (formerly MPS) is an online tool developed by DMA to help consumers manage their mail. For DMAchoice subscriber information, as well as member information and FAQs on this enhanced tool, please click here. To review your organization's listing in DMAchoice, please visit www.DMAchoice.org.

DMA ENVIRONMENTAL RESOURCE GUIDE FOR DIRECT MARKETERS
This guide distills key environmental concepts down to practical steps for your company. It provides useful information for learning about the source of your paper supplies, designing mailings and targeting lists to minimize waste. READ MORE

Where Paper Comes From: Recycled Fiber Sources
This fact sheet provides you with a primer on the recycling process – the role recycling plays in the direct marketing process, important definitions/resources and questions you should be asking yourself and your paper suppliers. READ MORE

MAILMATTERS TOOLKIT
DMA’s MailMatters Toolkit is an online initiative aimed at educating consumers about the benefits of direct mail, as well as the challenges direct mail faces today. READ MORE

Green Webinars & Education

CRITICAL ISSUES IN DIRECT MARKETING: WHAT DIRECT MARKETERS NEED TO KNOW ABOUT IMPROVING THEIR ENVIRONMENTAL IMPACT (April 22, 2009 at 3:30 pm ET)
Learn why ‘going green’ matters to the marketing community and to your organization’s “triple bottom-line” performance. Environmental experts will let you know about free DMA tools and resources to help your organization develop a long-term, sustainable environmental strategy, and make economic and eco-friendly decisions throughout the direct marketing process. The experts also will highlight little known facts about direct marketing’s impact on the environment (in all media categories) and give you the information you need to communicate more effectively with your customers and other key stakeholders. For information, please email environment@the-dma.org.

DMA COMMITTEE ON ENVIRONMENT & SOCIAL RESPONSIBILITY (CESR)
CESR’s mission, as mandated by DMA’s Board of Directors in 2005, is to identify challenges germane to direct marketing companies being good corporate citizens and influences DMA members to make progress on these challenges. CESR currently has two subcommittees, one of which is focused on environmental issues, the other on e-commerce integrity. READ MORE

DMA TRIPLE BOTTOM LINE BULLETIN (3BL) This e-bulletin, published monthly by DMA's Corporate & Social Responsibility (CSR) department, is free for DMA members and covers the latest news and information on ethics/compliance, social responsibility, and environmental matters affecting multi-channel marketers. 3BL contains the information you need to market responsibly and achieve the triple bottom line: social, environmental and financial profit. For more information or to opt-in to receive the newsletter, please email environment@the-dma.org.