To study global and local best practices and new initiatives in content creation.

Active involvement in consumer research/market research/concept tests/other research methodology, including collaboration with Astro’s research department and research agencies.

To apply research to develop relevant & impactful content ideas.

To conceptualize and refine original content ideas in preparation for execution.

Assist in identifying suitable business partners and talents to realize the execution of Content ideas.

To oversee the Creative aspects of the content project: storyline, scripting, casting, production values.

To support multimedia execution by collaborating with internal and external 360 partners.

To support parties involved in marketing/promotional execution eg. Communication agencies, Customer Group marketing, as well as Astro-own media platforms in developing marketing/promotional initiatives.

To actively monitor the execution of Content projects.

To make continuous improvements to boost results.

To make recommendations on next-steps.

Requirements

THE REQUIREMENTS :-

Minimum of 3 years work experience in TV or media, aggregation and distribution, communications agencies or other related fields.

Bachelor’s degree or equivalent or better qualification in Media/Communications/Scriptwriting or other related field.s

Extensive knowledge of television industry.

Prior work experience in creative aspects of Content such as scriptwriting, producing, directing is highly desirable.