How iHeadshot started their logo design journey

Company name

iHeadshot.com

Overview

The website is designed with a clean, easy to navigate interface in mind. This is a business built around a simple product offering for actors, models and other talent looking to print headshots and comp cards for their next audition.

1) Easily design professional-quality headshots online using our templates and wizard.
2) Print your headshots on the same equipment and paper as professional photographers, but pay a fraction of the price!

Key brand messages:
- Pay less for the same high quality prints
- You can take advantage of our headshot “expertise”
- A fun tool for a serious purpose, your career!
- Present yourself as “serious” “professional” talent
- Easy to use templates and builder
- “Do it yourself” service
- Wide range of templates for you to find the right one for you

Tell us a bit about who you are and the people you reach

- Amateur talent, especially actors, dancers, models
- Looking for an inexpensive alternative to the pricey headshot printing services offered by professional headshot photographers
- Looking to save some money without losing out on quality
- Wants to feel like a “real movie star” without investing too much money
- Generally passionate individuals just beginning in their careers

Requirements

- iHeadshot.com logo that reflects the brand messages summarized above, most notably professionalism
- Color logo including both text and graphics
- Graphics must in some form reflect the purpose of the website - will not choose a design that includes random geometric shapes
- Custom graphics are highly appreciated
- Incorporate a professional typeface (no Arial, Helvetica, Courier, etc.)