Gratitude makes relationships stronger and is one of the most essential and effective kinds of communication with benefactors. Showing that you’re grateful proves how much you value your benefactors and how much you see them as integral parts of your team. When you...

Nonprofits if this present time have realized that there is great strength in the ability of their donors to support peer-peer fundraising. Family, friends and a larger number of people influence every one of us. The people we are familiar with and like are those we...

Besides death and taxes, we’re uncertain about everything else in this world. Besides Ben Franklin’s intelligence and understanding of the system, Tax Cuts and Jobs Act (TCJA) will have an effect on individuals and organizations alike. The lingering issue with...

The first step to achieving donor fundraising success is to have a definite plan. Undoubtedly, you would need something sustainable and applicable in the long term. However, the big question is: how do you build up a really solid plan? No need to get worked up about...

Most nonprofits consider events as an instrumental part of their fundraising strategy. Events help cement your relationship with your donors, and also aid in augmenting funds. Text-to-give is a popular form of mobile giving that nonprofits can use to boost the success...

Every nonprofit has multiple messages it wishes to communicate. From your mission and organizational history to the story of the community you serve. You should retell your story every day—with donors, volunteers, staff, foundations, community partners, journalists....

5Although this term is usually used when discussing profit businesses, branding is equally as essential for nonprofits. Your brand is what comes to people’s mind when your organization is brought up. This affects your fund sourcing endeavours, your engagement and your...

Marketing has every single thing to do with the benefactor experience. If you’re not a natural marketer – who really is? – self-publicizing might come across as bragging. It is not. Showcasing your nonprofit’s mission and vision; the stories of the community you...

IEG, an organization responsible for tracking the spending of corporate sponsors, projected that corporations would spend up to $24.2 billion and $65.8 billion in North America and worldwide in donations to non-profit organizations. This means there would be a 4.5...

It’s ironic that despite the fact that the majority of executive directors working in nonprofit organizations are paid up to 40% less than their counterparts in for-profit businesses, the media has their focus on the few high salaries paid in nonprofits. In some...