Sweden on Airbnb, ANA launches Global Mileage Mall, and more...

The campaign between the Swedish tourist board and Airbnb taps into the concept of "freedom to roam", a tradition where all land in the country is available for people to visit and stay. Areas such as forests, mountains and beaches across Sweden are listed on a microsite on Airbnb so visitors can find details about each and then find accommodation nearby.

ANA Global Mileage Mall is powered by Collinson Latitude and allows members to redeem miles online as a payment mechanism for hotels, car hire and other ancillary products. Passengers can also earn miles through activity elsewhere in the Mall.

The car rental price comparison site has introduced a mapping feature so that users can find the cheapest rental option based on their location. Users can also select if they want to pick up the vehicle at a local airport, rail station or hotel.

The low-cost carrier will work with Amadeus for use of its loyalty platform to power its new Open rewards programme. The platform allows FlyDubai to earn and spend points across the carrier's services.

The accommodation search engine has enlisted the help of ex-Airbnb designer Shaun Modi to overhaul the brand's website. The streamlined site brings in content from OTAs, chains and groups, rental services and hostels.

The platform gives members of its Reward loyalty programme the ability to spend their earned points at well-known retail brands on the internet via a Collinson Group-powered service. Reward eShop, featuring 1,200 retailers, is initially restricted to members in the UK and Spain.

The rail ticket platform used British actress Eleanor Tomlinson to front a social media campaign, including a two-part video encouraging people to use a spoof service called LintenAir (an anagram of Trainline). The push ran for two days in early-May and also featured a "reveal" video.

The document and workflow software provider has created CrisisComms, a tool to allow travel brands to manage and send messages to customers when things go wrong. The system works across email, SMS, social media channels and in-app.

The UK-based platform for connecting pet lovers with homeowners who want to travel and leave their animals at home is setting up in the US. The service finds people who want to "sit" pets in return for a free stay at a property. Pet-owners (500,000 members so far since its launch in 2011) pay a $119-per-year fee to become members.