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Appeared on: Wednesday, September 24, 2008
Panasonic Develops First 3D Full HD Plasma Theater System

Panasonic has developed the wo

Human beings feel the 3D impression because each of the left and right eyes
recognizes different images. Panasonic's system comprises a 103-inch plasma
television and a BD player that plays back BD onto which 3D images, consisting
of left- and right-sided 1080p full HD images, are recorded. The authoring
technology used for the creation of the 3D content has been developed by
Panasonic Hollywood Laboratory (PHL). The technology allowed recording of 3D
images -- consisting of respective left and right 1080p full HD images -- onto
a single, standard BD.

The BD player of the system features a technology that decode and play back the left and right full HD image data recorded to the BD in real time.

By wearing active shutter glasses that work in synchronization with the plasma
television, the viewer is able to experience 3D images formed with twice the
volume of information as regular full HD images, and enjoy them together with
high quality surround sound. This system enables full HD signal processing on
each of the left and right images in every process -- recording, playback and
display.

Previous consumer 3D display systems have encountered many different problems,
including reduced vertical resolution caused by a 3D display method that
divides the scanning lines between the left and right eyes, and picture
quality degradation caused by pixel skipping that results from the squeezing
of two (left and right) screens' worth of full HD images into one screen's
worth of data capacity for image storage and transmission. Until now, there
has not been a system capable of displaying the equivalent quality to original
master of Hollywood 3D movies.

Visitors of Panasonic's booth in Hall 3 at CEATEC JAPAN 2008 will have the
chance to see the system and experience the 3D content panasonic has
produced for the show. These include dynamic images of athletes at the Olympic
Games, and animated movies by Hollywood.

Panasonic said that it would work to promote the 3D system by standardization
of 3D format at Blu-ray Disc Association (BDA), with the cooperation of the
Hollywood studios and consumer electric companies.

CEATEC JAPAN 2008 is due to be held at Makuhari Messe from September 30 to
October 4, 2008.