Go Digital or Die? How to Build a Bimodal Digital Future

Big Data Analytics

Utilize your data and analytics to be more agile.

Big Data analytics are changing the way we think about customer behavior and how we react to their requirements. They provide a crucial extra layer for understanding user patterns, which enables businesses to look internally at customer behavior and build profiles and use patterns to help determine what they can do to work more relevantly with customers. It's also about enabling real-time business operations, giving insight into the “right now” of your business, making you more nimble and effective in the marketplace.

We are increasingly seeing that success in today's IT world comes from “going digital.” Just 10 years ago, we didn't have access to smartphone apps or social media, and even email was much more limited. Alongside a new generation of tech-savvy consumers and the proliferation of digital channels, every piece in the puzzle of communications has been impacted — and for the better.

Whether this involves changing businesses from the ground up and building fresh approaches to old problems, the use of DevOps, cloud or other technology, the stark reality is that most IT departments now have a range of applications and an established — although sometimes partially unknown — estate in place. The time has come to think differently about the IT organization and how to integrate processes properly to build a “bimodal” digital future — where both old and new can seamlessly operate.

Being told to go “all digital or die” is more than a daunting prospect and is often faced with a feeling of apathy. Going digital is not about moving to the cloud or any other specific technology — it's really about a sociological change of how technology sits within the business. When done right, IT changes from being a financial burden to a team that can affect, create and drive real business change via new digital technologies, while providing ideas that will have both top- and bottom-line effects.

In this slideshow, William Morrish, director of cloud services at Interoute, discusses the key elements to the DNA of today's digital sphere, which IT leaders need to know if they want to transform business processes.

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