The 22 Immutable Laws of Marketing – Al Ries and Jack Trout

There are laws of nature, so why shouldn’t there be laws of marketing? As Jack Trout and Al Ries – the world-renowned marketing consultants and bestselling authors of Positioning say, you can construct a powerful airplane, but it’ll never leave the ground if you ignore the laws of physics, particularly gravity. Why then, they ask, shouldn’t there also be laws of marketing that should be followed to launch and maintain successful brands? In “The 22 Immutable Laws of Marketing“, Trout and Ries provide a compendium of 22 innovative rules for understanding and succeeding in the worldwide market. From The Law of the Mind to The Law of the Category to the Law of Leadership, to these invaluable insights stand the test of time and present a clear path to profitable products. Violate them at your own risk.

Trout and Ries, authors of a number of the hottest titles in marketing published during the last decade (Marketing Warfare, LJ 10/15/1985; Bottom-Up Marketing, McGraw, 1989 and Positioning: The Battle for Your Mind, Warner, 1987), continue the same breezy style, with a number of anecdotes and insider views of contemporary marketing technique. The premise behind this book is that for advertising methods to work, they must be in tune with some quintessential force in the market. Just as the laws of physics define the workings of the universe, so do successful marketing programs conform to the “Twenty Two Laws.” Every law is presented with illustrations of the way it works based on actual corporations and their advertising and marketing strategies. For instance, the “Law of Focus” states that the most powerful idea in marketing is “owning” a word in the prospect’s mind, for example, Crest’s owning cavities and Nordstrom’s owning service. The book is enjoyable to listen to or read, contains reliable info, and needs to be procured by all business school and public libraries. It will indeed be requested by readers of the authors’ earlier titles.

About the Authors

Al Ries and his daughter and businesscompanion Laura Ries are two of the world’s finest-knownmarketing consultants, and their company, Ries & Ries, works with many Fortune 500 corporations. They’re the authors of The 22 Immutable Laws of Branding, The Fall of Advertising and the Rise of PR (which was a Wall Street Journal and a BusinessWeek bestseller), and, most recently, The Origin of Brands. Al was not too long ago named one of theTop 10 Business Gurus by the Marketing Executives Networking Group.

Jack Trout is president of Trout & Partners, a marketing agency with offices in 13 international locations and a client listing that includes AT&T, Merrill Lynch, Sears, IB and different Fortune 500 corporations. He was the first to popularize the concept of ”positioning” products in the minds of customers. He’s a sought-after speaker and the writer of numerous marketing books, including Differentiate or Die, In Search of the Obvious, Repositioning, and many others.

DuranBook

We have ton's of ebooks, audiobooks, etextbooks, video courses and other related stuff, and not all of it has been uploaded to our online store. If you are looking for a particular book or product, but can't find it on our site, don't worry. Just shoot us an E-MAIL or send us an SMS, and we'll do our best to source it for you at the best possible rates! Also check back often, new products are being added almost every week!