Staff- Bar staff and Bouncers- Poor cloakroom service, but now improved- DJ Matthews needs to leave- Better music would make job more bearable

Comparison

User MotivationsLarge proportions of customers are from Lancaster University - The Sugarhouse relies on this influxSense of security because it is ran by LUSUChoice of roomsFree Transport

New marketing and branding directionThe Sugarhouse need to address their repetitive playlist by increasing the number of alternative genre nights A place to suggest music/events on their Facebook pageRegular meetings with FTOs/VP of JCRs in order to ensure their market offering is aligned with student demand

Impact of our new concept and service developmentA more sociable environment would allow for an increased influx of varied usersIntegration with other universities could induce a more accurate outlook on our university and could ensure a higher increase in prospective studentsShould The Sugarhouse conduct more market research it would result in a more in depth understanding of their customer needs