Digital Agencies

Leading digital agencies need to keep up to date with the latest trends and tool sets to ensure your clients get the best results can be a challenge when you are busy managing the day to day demand from clients.

Using 51Degrees you can adapt online content to maximise the potential of online conversions and steer the end user purchase path.

Plugin us into yours and your clients’ web platforms and see a more granular level of detail about the devices used for clients site.

CMS

51Degrees provides the fastest and most accurate device information, including 217 device properties such as retail price, vendor, device age, screen size and more to allow more granular analytics and better content optimisation

APIs

Property Dictionary

Browse the full list of properties available in 51Degrees device detection solutions. Find out what values are supported in the Lite, Premium and Enterprise data sets, including full descriptions and advice on how they can be used.

Mobile Emulators

Blog

Published on Thursday, August 17, 2017

Samsung Internet Usage

51Degrees reviews the Samsung browser popularity

Earlier this year Samsung released the Galaxy S8 and rebranded the UI on Samsung devices from TouchWiz to Grace UX. Samsung’s own web browser which had been pre-installed as part of TouchWiz since 2012, was decoupled and made available as a stand-alone app. Samsung Internet is based on Chromium and in the early years it was primitive in comparison to the dominant mobile browsers, i.e. Chrome mobile and Mobile Safari.

Samsung Internet Usage trends

The following chart shares Samsung Internet Usage across certain regions. It was only in late 2015 that Samsung Internet began to acquire momentum, particularly in Africa and the Middle East. Becoming so popular in these regions that its usage topped Mobile Safari. Perhaps in part due to Samsung devices being more widely available and affordable than Apple devices in these regions.

*EU28 = European Union

Samsung Internet Versus Other Android Browsers

When we compare all other Android browsers' usage from from a global perspective, Samsung Internet reached a peak between June and September 2016; and again between January and April 2017. What’s intriguing here is when Samsung Internet was performing well, Mobile Safari was declining and vice versa. Irrespective of this, Samsung Internet is still a long way off from being in direct competition with Mobile Safari outside of Africa and the Middle East.

Samsung Internet Vs Other Android Browsers

Features

In the latest version of Samsung Internet there are convenient and secure features such as bookmark sync with Google Chrome desktop, secure login, 360-degree video support, Samsung Pay and the ability to use third party plugins for content blocking. Other than Samsung devices, Google Nexus and Pixel devices running Android 5.0 or higher can also download the browser from Google’s Play store. Google’s Nexus and Pixel are already prominent devices within the market; Samsung might be testing the waters by laying down a sturdy foundation for expansion.

User-Agent examples

From the User-Agents utilising Samsung Internet, 51Degrees has identified that “SAMSUNG” is always present before the device ID token. For example, the User-Agent for Google Pixel running Android 7.1.2 and Samsung Internet 5.4 is as follows:

Although the browser is not officially supported for other android devices it can still be side-loaded. Here are a couple of examples of Samsung Internet 5.4 on two other android devices; the OnePlus 3T and HTC U11:

The latest news from the Samsung Internet Developers blog confirms that in their latest version, Samsung Internet beta v6.2, all Android 5.0+ (Lollipop+) phones will be able to download the Browser via the Play Store. It will be interesting to revisit our usage trend charts in 3 months time to see if Samsung internet popularty continues.

New Algorithm Open Trial

51Degrees recently announced the open trial of their new 3x faster algorithm. We are exhibiting at dmexco alongside IAB, in Cologne on the 13th and 14th September in Hall 6 Booth C-080. Come and say hello and find out more!