2011 Subaru WRX STI In Gran Turismo 5

Subaru has started a new advertising campaign for its sporty products which is ought to shake off the current geeky image of the brand, and replace it with a cool new look.

So they’re getting involved with the latest trends going on and promote their cars in cool sporting events and so on.

For the next Impreza WRX STI Subaru has gone one better and decided to unveil the car in the hottest car game on the market, Gran Turismo 5. This is new and interesting way of marketing, but we have to wait and see how it works for them.

Subaru has engaged in a series of marketing and promotional activities around the WRX STI. These include worldwide support of rally programs such as Group N, media advertising and dedicated web content. Subaru regards the featuring of the legendary WRX STI in the Gran Turismo video game as an effective and entertaining way to raise awareness of the model and to bring more people to the adrenaline-pumping WRX STI experience.