Challenging Business Leaders & Professionals: "Cut The Crap, Hit The Mark & Stick" with Those Who Matter!

CE Course: Big Gains with WHAT’S YOUR POINT?

“Making mistakes is not the problem—in fact, it’s essential to progress. Consciously and unconsciously repeating the same mistakes over and over, without learning from these short-comings, is the real mistake.” — PJ Wade

Do you know what “my point” is and how to make it, that is, how to be understood, effectively, confidently, and consistently, in any situation, in any medium? If you don’t understand why a particular point is relevant to a prospect or client, you’ll make mistakes which may appear to the other party as disinterest, incompetence, or self-interest—eroding preciously-accumulated trust.

This dynamic session, based on PJ Wade’s research and her new business book, What’s Your Point?: Cut The Crap, Hit The Mark & Stick! demonstrates that business success in the future—next cell call, next post, next conversation, next meeting, next day, next week, next year—is your choice. Years of experience do not automatically make you an expert communicator nor, automatically, the best you can be. Effective strategic communication, across media and across generations, from social networking to sustainable relationships, demands that results matter every time. Do you understand what helps and what hinders your consistency? You may believe you have all the answers, but do you really understand what the new questions are?

Discover 7 Commonly-Perpetuated Communication Mistakes that are repeated by professionals in every context from social media to face-to-face conversations and that get in the way of making your 21st -Century point. These errors linger on—online and off—for a number of easily-reversible, but misunderstood reasons. Since these Mistakes are virtually invisible to the perpetrator, these seemingly simple miscommunications are not simple for individuals or organizations to eliminate permanently. No profession or industry is immune.

If you are not clear what point you are making and why, how can you communicate effectively—online or off?

6. Understand what must be unlearned and unknown about communication to avoid these Mistakes in the future, and concentrate on consistently and effectively making your point, in any situation, in any medium.