Cheezburger Network uses a single shared theme across all their sites. In order to avoid having to create conditionals and other per-blog modifications in their theme, they developed CheezCap. Any of the administrators can update the options controlling the layout, design, colors, etc, without having to dig into the theme code.

When asked what motivates his engineering team to participate in the WordPress community, CTO Scott Porad replied:

I can say without hesitation that WordPress has had a hand in the success of Cheezburger. So, to the extent that we can help other people be successful with WordPress, we’re on board!