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Keyword Rankings Summary

Just a general request, on the keyword rankings summary, it'd be nice to have a few additional metrics.

1. Average keyword ranking of all keywords in the top 50 (as well as an indication of how many keywords are excluded because they're outside the top 50). Yes, this can be done manually after exporting the CSV file, but it'd be nice to see a snapshot of it (and also nice to send to clients, who love this kind of stuff).

2. Another nice feature would be to show how many keywords are in each competitive category. For example, of 100 keywords targeted, 50 might be highly competitive, 30 might be moderately competitive, 20 might be non-competitive. Then having the average keyword rankings next to each of them (so average keyword ranking for highly competitive might be 4.7, with 20 keywords excluded by not being in the top 50), etc.

Not sure if anyone else would find these useful (and I'm sure other people have much more useful suggestions of their own), so I just wanted to throw this out there and open a discussion.

With regards to the average ranking position, just to clarify, what I meant was the average ranking of all keywords combined. So for example, if I had two keywords tracked, one with a position of 10 and one with a position of 20, my average keyword ranking would be 15. This could then also show an increase/decrease from the last week's overall average position. This is why it'd be necessary to exclude those outside the top 50. The total position increase/decrease over time is very useful on an individual keyword level, I was just hoping for something with a bit more of a overall site/campaign snapshot.

I like your increased/decreased rankings snapshot (eg 37 increased, 30 decreased), this would be just to give it a little more depth and meaning.

For example, is 37 increased, 30 decreased rankings good or bad? If 37 increased by only 2 places on average, but 30 decreased by 5 places on average, the average position of each of your keywords would have actually decreased, which shows a different result to the simple number increasing or decreasing.

Adding the keyword competitiveness metric to this mix (you could even add weightings based on position inside the top 10, 3, 2 or 1) would then give a pretty powerful/useful top-level keyword ranking snapshot in my opinion (with all the existing individual keyword level detail available to explore further if desired).

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