EDMOND— Building on the success of its first store in Oklahoma City, Sunflower Farmers Market has signed a lease to open an Edmond store at E Second and Broadway.

The new grocery will open in early 2012, the company said. A complete remodel on the 31,000-square-foot building, a former Homeland, begins next week, said Steve Black, vice president of operations at Sunflower Farmers Market.

Sunflower opened its Oklahoma City store on Aug. 31 and the customer response has been overwhelming, Black said. Produce, vitamins and supplements, coffee and meat have been the most popular departments, he said. The store’s meat counter had the highest percent of sales in the country last month, he added.

“Certainly, the value concept has been received very well,” he said.

The Edmond store will be a little larger than the Oklahoma City store at NW 63 and May Avenue, with a much larger parking lot. About 100 workers will be hired to staff the store when it opens next year.

A lease on the new Edmond store was signed Thursday. Mark Inman of CB Richard Ellis-Oklahoma handled the transaction.

The grocer is looking to add multiple other locations, in the metro and across the state.

Sunflower Farmers Market, which has headquarters in Boulder, Colo., and Phoenix, Ariz., specializes in value-priced organic and natural produce and other foods, including vegan, gluten-free and dairy-free options.