Overview

In this session we guide teams through the process of developing a user personas and develop a user journey for each persona. We then map digital media touch-points to the user journey. Lastly, attribution modelling is explained, and we put together a multi-touch attribution model for each persona and user journey.

Outcomes

Learn how to develop customer personas (with template provided)

Learn how to do user journey mapping for paid media

Be more strategic and effective with your paid media content planning and targeting