The Twitter user simply wants the brands to research certain terms before using them on a product.

Rarely does a month go by that a fast-fashion brand doesn't somehow culturally appropriate in their designs. This week, Twitter user @H_Bevs, who goes by H, called out a slew of brands for adopting the word "femme" without recognizing the significance of the term. H named H&M, Urban Outfitters, Topshop, and Mango for appropriating the term.

Although the word originated from the French word for wife, the term has changed over time and been incorporated into LGBTQ+ terminology. "The word femme has a history and meaning specific to LGBTQ+ people. It is ours to use — it isn't yours to sell to straight people," H wrote on Twitter.

Another Twitter user wrote, "None of us deny femme is originally French, but it has been used in the queer community since the '50s and has a specific and altered meaning."

At a time when the LGBTQ+ community still lacks basic rights in many countries, a shirt that simply adopts the "femme" term can come off as trivializing.

"Femme' is a word that means something to LGBT people, and some customers who see that T-shirt aren't always going to be aware of this," wrote H.

She simply wants designers and brands to be more aware and research the communities from which these terms originate, which would definitely be a step in the right direction.

And of course, hiring people from diverse backgrounds and putting them in decision-making and authoritative roles is the best way for companies like H&M and Topshop to respect and serve ALL of their customers.