Rodino wine branding & packaging

March 10, 2017

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Wine branding and package design is well trodden terrain. The competition is even feircer than the restaurant space. So standing out can seem like an impossibility. However, the design team at Carosello takes a hefty swing and connects with this naming and label design for Conti Zecca’s newest wine. The result is a name that harkens to Grecian roots with a bold label that grabs attention.

The naming we came up with is Rodinó, a greek word related to the color red and linked to a local legend. A sombre figure, coming out at night, covered in a red cloak, delivering the purest wine.