Product Research

Your product will only be well-received it you are aware of the requirements.

About 70% of all newly launched products for daily life – and in fact up to 90% in the long-term – flop after being launched in the retail market. Using market research at the right time significantly reduces the risk of failure.

Product research allows you to identify and understand the needs of customers. In particular, changing needs and desires can be continuously monitored. Your product can thereby be ideally tailored to customer needs and market trends in order to further promote sales.

Market potential analysis

The surest way of achieving corporate success is determining the existing potential in the market.

Concept test

Analysis from a concept test increases customer acceptance of your brand and product.

Price research

Price research shows which product prices people would accept, with this information being used to generate the biggest possible profit.