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“Thank you for reaching out regarding our data privacy practices and program. The SDK identified is a common analytics tool. It provides information that allow apps, like MyFitnessPal, to improve the services provided to their user communities (i.e., it serves to provide an aggregative view of app installs, app open, and in app purchase activity – information that is then used to enhance the app experience). MyFitnessPal specifically outlines this to users in its Privacy Policy as analytics processed for a legitimate interest as permitted under Art. 6 (1) (f) of the General Data Protection Regulation (GDPR), namely “… to enhance … [user] experience and to develop and improve our Services.” We trust this explanation responds to your inquiry. Please let us know if you have any follow up questions.”