If you aren’t already using the Google suite of collaboration products, you are missing out. No, this is not a product endorsement. Instead, consider it a solid recommendation about how to get smarter about sharing. Here’s a common scenario on how we use Google docs to collaborate virtually, in real time, with our clients who […]

Try this messaging exercise as an alternative to practicing your elevator speech. Among other things, you’ll bet better prepared to answer to the absolute worst-case objections you’ll ever hear from a customer!