Category Archives: Sustainability

Earlier this week, I stopped into my local Verizon Wireless store to pay my bill and save a stamp. After making my payment, the salesperson went to print my receipt, and while he was away from the desk, I received one by text. When he got back, I joked about the double receipt and said… Read More »

When we think personalization, we think data. But as I’ve said on here many times before, data is just that — data. It’s how you use it to create relevance and engagement that makes it personal. This point was driven home this morning as I flipped through yesterday’s mail. I ran across an envelope that… Read More »

The American Forest & Paper Association recently released a report entitled “Documenting the Value of Paper.” As more and more once-printed items move into the digital space, the future of printed materials remains in question. This report addresses that question by offering five distinct ways that paper enriches lives which will likely not diminish in… Read More »

Being at Graph Expo this year, I was interested to see how big of a topic environmental sustainability was. So many industry-leading printing equipment manufacturers were eager to demonstrate their environmentally responsible solutions. The industry has come under pressure in recent years as the growing trend to go “paperless” takes off. But what I was… Read More »

Every year, technology allows companies to make more responsible decisions about the environment, and with each passing year, awareness amongst business owners and consumers seems to be rising. The American Forest and Paper Association reported that paper recovery from 2011 was up to 66.8%, which is over twice the conservation compared to 1990. Energy usage… Read More »

This morning at drupa, Heidelberg announced its third Heidelberg ECO Printing Award, the only international environmental award for sustainable printing in the sheetfed offset sector. The award focuses on the usual — sustainable use of resources and energy, climate protection, and environmentally aware management practices — all of which are really, really important. Awesome. However,… Read More »

You may think with the economy still in “recovery” you don’t have either the time or resources to pour into sustainability projects this year. Well, I’m here to convince you otherwise. Yes, “green has become commonplace. It’s expected to a degree, by your customers, your employees and other stakeholders who have an interest in how… Read More »

Over the past few years, discussions surrounding how legal paper sourcing decisions are made by print buyers have received less and less attention from the press. This doesn’t mean that the issue has melted away; it merely means normalization of the process has relegated it to the board room and to the senate committee. However… Read More »

For the past decade, consumers have been moving many of their day-to-day activities to the Web. Millions of people have adopted communication technologies like instant messaging, e-mail, and social networks to engage with each other in a virtual way. Online shopping is more prevalent than ever, and is becoming even more diverse. Moreover, people are using… Read More »

Recently, the Forest Stewardship Council released their revised FSC-DIR-40-004 document, containing a series of advice notes which every certified printer (and converter, and merchant, and broker) “should have” received through their certifying body (CB). Included in this document is Advice Note ADVICE-40-004-03 which deals with the ability for printers to FSC-Label certain classifications of paper.… Read More »

The Digital Nirvana blog provides insight on how evolving marketing and print technologies can fuel opportunities for business growth. Featuring compelling authors, prominent industry analysts and other thought leaders, the blog is a catalyst for a lively exchange of the most current thinking and a variety of viewpoints. The Digital Nirvana is a partnership between WhatTheyThink & Canon Solutions America.