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The NHL is in "late-stage negotiations to strike a partnership with Apple that could see the company’s iPads and other technology become commonplace on team benches," according to sources cited by Rick Westhead of TSN. A source said that the NHL has been in talks for "several years with Apple ...

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A "giant crop circle" in the form of Pepsi's logo "appeared in fields around Phoenix this week, the first in a series of strange desert sightings expected in Arizona in the days leading up to Sunday’s Super Bowl," according to Emily Steel of the N.Y. TIMES. The stunt is the work of Pepsi, ...

The NFL after the Super Bowl will review if the hat that Seahawks RB Marshawn Lynch wore during Tuesday's Media Day, which "bears his 'Beast Mode' logo, was permissible," according to sources cited by Schefter & Rovell of ESPN.com. If the NFL "rules that Lynch used media day to promote a brand t ...

Reebok is "prepping a new global brand push called 'Be More Human' that explores the role of fitness in people's lives," according to Ashley Rodriguez of AD AGE. The campaign, Reebok's "largest in a decade," kicks off with a 60-second spot called "Freak Show" that airs during NBC's Super Bowl X ...

David Beckham appeared on ABC’s “Jimmy Kimmel Live” last night and reflected on his career as a product endorser while promoting his personalized brand of Haig Whisky. The spirits company recently released its Haig Club line, and Beckham said, “They wanted to bring a new sing ...

The AP's Steve Reed reported Roush Fenway Racing has turned to Cavaliers F LeBron James’ agent Maverick Carter to "help in the marketing" of African-American driver Darrell "Bubba" Wallace, who recently signed to "compete full-time in the NASCAR Xfinity Series this year. The organization is "s ...

The GoDaddy ad slated to run during Super Bowl XLIX "created so much outrage when it was previewed online" yesterday the company "decided hours later that it would not air," according to Ryan Parker of the L.A. TIMES. GoDaddy "was set to air a 30-second spot called 'Journey Home,' which follows ...

Sprint "announced this morning on Twitter it will run an ad during the third quarter of the Super Bowl, making it the second carrier slated to advertise in the game during a charged period in the wireless industry," according to Mark Bergen of AD AGE. Competitor T-Mobile yesterday announced it will ...

Seahawks RB Marshawn Lynch's preference for not speaking to the media is well known, and his "silence has come at a great cost" financially, but it has also "made him the most popular running back in the NFL," according to Mina Kimes of ESPN THE MAGAZINE. At a time when the league is "enmeshed in a ...

NFL Players Inc. is using the backdrop of Super Bowl week to issue what might be termed a list of coming attractions. The licensing and merchandising arm of the NFLPA is issuing its first "Rising 50" list of matriculating college football stars and young NFL players it expects to have the biggest im ...

USA TODAY's Lorenzo Reyes noted amid "the craziness" at yesterday’s Super Bowl Media Day, someone in the crowd gave Seahawks CB Richard Sherman an iPad with some headphones. The request was for Sherman to "watch a video and sing along with the beat," but an NFL assistant "quickly took the head ...