Tourism Australia and Singapore Airlines join forces

Tourism Australia and Singapore Airlines have partnered on a national advertising campaign inviting British holidaymakers to experience Australia for their next long haul trip.

The UK-wide campaign, which runs from February 7th to March 7th 2013, uses TA’s ‘There’s nothing like Australia’ global creative and includes multi-channel TV and online advertising.

Costing close to £1 million, each execution directs consumers to a new website.

The TV advertisement is a 30 second spot that will reach 71 per cent of the targeted leisure audience.

The film highlights why there’s nothing like an Australian holiday and showcases the multi award-winning service that comes with flying in the highest quality, comfort and style onboard Singapore Airlines.

Rodney Harrex, Tourism Australia regional general manager UK/Northern Europe commented: “We are delighted to be working with Singapore Airlines to show British holidaymakers why there’s nothing like Australia.

To support the latest campaign, Singapore Airlines is offering a range of great value fares to each of its Australian destinations.

Available for travel in both business and economy5, customers will also benefit from a free airport voucher6 and the Singapore Boarding Pass Privileges Programme7, ensuring the Singapore Airlines Changi Airport experience remains the best value for those making the trip Down Under.