Monthly Archives: November 2013

Internet and digital technologies have changed the business landscape by empowering consumers more than ever. Consumers no longer need advertisers to speak to them to influence buying decisions. Rather, consumers instantly share recommendations with friends, as well as complete strangers, making the opinion of other consumers the biggest determiner of which products and services consumers buy.

Brands need to work harder to be heard by the empowered consumer who shares information about your business. Liberty Financial Group can help.

Liberty Financial Group, Inc. is an independent, direct commercial equipment lender that provides direct financing and leasing for all types of new and used essential commercial equipment. The dedicated, experienced account managers at Liberty Financial are available to assist you in financing the equipment you need to expand your brand and gain customer share in this competitive environment.

First, lets define “branding”

Unlike marketing, branding is not push, but pull of the customer toward your product or service. It is not “salesy”, but rather is the expression of the essential truth or value of your organization, product, or service. A brand is built from many things and what determines customer loyalty.

Equipping your business with the right equipment can help increase sales, improve efficiency and make a dramatic improvement in your bottom line. Additionally, equipment and technology are extensions of your company’s brand, and therefore play an important role in how your company is perceived by your customers and prospects.

Ask yourself these important questions about how your commercial equipment is impacting your brand:

While much has been made of the tax implications of healthcare requirements for individuals and businesses, the issue of capital investments and real estate improvements can become significantly more expensive in 2014. Getting a quote now for direct financing and leasing of equipment now will save companies tens of thousands of dollars if not more.

Depreciation Bonuses and Section 179 Overview

Commercial equipment financing and leasing carry significant cost savings for companies who choose to enter into agreements prior to 2014. In the case of a fair market value lease of equipment, companies may be able to deduct the entire cost of the lease from their tax hit. In the case of the standard 35% tax bracket that would afford a corporate tax savings of $1,750 per month or $42,000 over the course of a 24-month lease.

In the case of direct financing, other clauses in Section 179 of the IRS code offer up to $500,000 for the purchase price of equipment bought and/or financed in 2013. This deduction drops drastically to $25,000 beginning in 2014. In total, the current cap on capital purchases will drop to $200,000 in 2014 from $2 million. In addition, there is a special bonus depreciation of 50 percent for qualified property purchases other than certain aircraft.