Pot TV? New show focuses on marijuana

September 16, 2009 12:00:00 AM PDT

WEST LOS ANGELES, Calif. --

It's the latest in niche programming -- a TV show devoted exclusively to marijuana. The show's producer says his audience is hungry for more.Brad Lane is a television producer on a mission. While some might say his new TV show is half-baked, Lane would probably tell you it's almost completely baked.

"The name of our show is 'Cannabis Planet,'" said Lane. "We're all about the merits of cannabis plant. Industrially, agriculturally, medicinally."

Lane's half-hour show airs twice a week on KJLA. It features marijuana-related news, marijuana growing tips and even marijuana cooking advice from a bona fide chef.

"I'm showing them that they can ingest it in every single meal of their life," said Chef Mike Delao.

"Cannabis Planet" is a relatively low-budget endeavor. Lane says it costs about $10,000 a week to produce. He wants to eventually air it in every state that allows medical marijuana.

It's fair to say he has high hopes for the show.

"I get a ton of positive email from basically all around the world and all walks of life," said Lane.

Lane says after just seven episodes, "Cannabis Planet" is starting to break even thanks to a handful of advertisers with names like Big Bud and MediCann.

"Cannabis Planet" was originally going to air on KDOC in Orange County, but Lane says station management got cold feet. Lane then took "Cannabis Planet" to KJLA and its potentially five million viewers. Lane claims his late-night show most likely will be watched in about 30,000 homes.

Lane then took "Cannabis Planet" to KJLA and its potentially five million viewers. Lane claims his late-night show most likely will be watched in about 30,000 homes.