Market Manager in Atlanta, GA at blu

Job Snapshot

Job Description

The Market Manager will be responsible for coordinating and overseeing events, local partnership opportunities, and retail marketing opportunities. The key purpose of the role is to drive foot traffic, product awareness and revenue. You will evaluate current plans and enhance strategy around local brand-driven events. This position reports to the Director of Consumer Experience.

Responsibilities:

Plan and execute activations and events in assigned territories and expand brand and product awareness.

Responsible for managing budgets and tracking project costs throughout campaigns and KPI measurement.

Partner closely with the Brand Marketing on partnerships to secure maximum impact for retail relationships across Local Impact Marketing AOF (Adult Only Facility...bars/venues) and LIM Retail (C-stores).

Oversee the entire lifecycle of our events, from sales outreach, to inquiry, to day of event and the follow up with existing and potential clients.

Evaluate logistics and implement new procedures that promote efficiency and scalability.