Artificial Intelligence (AI) is no longer a high-tech figment of the imagination only seen in movies. Whether we realize it or not, AI is becoming commonplace and advancements in AI are already generating significant evolution across industries. Technology and automotive giants are bringing self-driving cars to the verge of mainstream adoption and we’re seeing the emergence of robo-advisers that utilize AI to make stock market transactions in nanoseconds and revenue predictions based on thousands of data points. Retail, customer service and healthcare are also among the many industries to be affected.

But what does this mean for marketers? In the era of advanced algorithms, the Internet of Things and content overload, there’s three significant ways that AI will transform one of the most universally beneficial marketing strategies available: content marketing.