Mobile is controlled by games and tablets. From a pure number standpoint. I know gamers hate hearing that but its true. Mobiles biggest competition are$200 tablets and phones.

Before I get the rage it doesn't mean they are better games which is subjective to begin with its just from a consumer standpoint would you get a $200 Nexus 7 or a $169/$250 machine with expensive games. Just speaking from the average consumer mindset so be gentle.