by Peter Merholz at Harvard Business Blog. Design thinking is trotted out as a salve for busi­nesses who need help with inno­vation. The idea is that the left-brained, MBA-trained, spreadsheet-driven crowd has squeezed all the value they can out of their methods. To fix things, all you need to do is apply some right-brained turtleneck-wearing “creatives,” “ideating” tons of concepts and creating new oppor­tu­nities for value out of whole cloth. · Go to Why Design Thinking Won’t Save You →