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Get "First Thing Monday" for a quick summary each Monday about what’s new and noteworthy in SEO, PPC & Web Analytics. But only the stuff that matters from a New Zealand perspective. Less noise, more signal!

Took on SureFire a few months ago when we needed some quick fixes and really fast. They were tremendously patient carrying us along and we are pretty happy with the results! Highly recommended.read more

Glenn is doing a wonderful job for us at NPH NZ. The results starting appearing straight away and I look forward to continue working with SureFire Search Marketing. I highly recommend their services.read more

We met with Glenn from SureFire in late 2016 and he carefully assessed our business. From that analysis and through consultation with us we were able to better understand where we were headed and how to get there. We made some major changes to short-term and long-term delivery plans which has lead to better growth and less 'lumpy' cash flow. This investment of time and money to work ON the business and not IN it for a change has paid dividends and will continue to do so for years to come.read more

Careful what you like on Facebook

Next month Facebook will start targeting users with ads based on the “Like” and “Share” buttons they have clicked on publisher websites.

First announced in June 2014, interest-based ads utilising Like and Share targeting data will be shown to people on Facebook, Instagram and any mobile apps using the Facebook ad platform.

At the same time, Facebook’s Stephen Deadman has said that it is easy for people to opt out of interest-based advertising (but not all advertising altogether) through Facebook’s ad settings page. Under Settings > Ads, they can select and turn off the “ads based on my use of websites and apps” setting.

Why should you care?

Marketers should find the additional data helps improve their interest targeting, particularly if Facebook buttons on their sites and mobile apps have had good use.

Jeremy is a Partner and Senior Consultant at SureFire. Jeremy has been working in search since 1996, when he joined the Australian search engine, LookSmart. After relocating to San Francisco, he was instrumental in development of the company’s paid search ad platform. At analytics company Coremetrics (now owned by IBM) he established an in-house search agency managing campaigns for Coremetrics clients such as Macy’s, Bass Pro and Lands End. At Acxiom he managed members of the pioneering SEO firm Marketleap and worked with clients such as Capital One, American General Finance and Kaiser Health. Joining SureFire in 2009, he develops search strategies for SureFire clients and helps them make sense of their website data.