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Do you like watermelon? Lorely Rodrigez sure does. In her first full length video as her newest musical incarnation Empress Of, our recently added ‘E’ in our alphabet, Lorely gets up close and personal with a giant hunk of that watery, tasteless fruit (we’re not watermelon fans if you hadn’t already guessed).

Directed by Samuel Morris Hamad, the video for her debut single “Champagne” features Lorely gorging herself on watermelon, the juice and fruit flesh spilling and spooling out of her mouth and all over her face and legs as she nom nom noms her way through it. What it has to do with Champagne we really don’t know, but the more we watch it the more it works.

The use of split screens and jump cuts in time with the beat of the track is clever and engaging and the Clockwork Orange style image bombardment towards the end of the video is probably an epileptics worst nightmare but we had fun seeing who or what we could spot (images of Freddy Mercury, The Dark Crystal and The Never Ending Story to name but a few).

The track itself is a jangly, swirling joy that is as disarming as the video. Whirring, bouncing choruses of springy guitars follow soft, burgeoning subtly-synth laden verses before culminating in a crash of sound and vision and then nothing. Three minutes of modern pop bliss.

“Champagne” is out now via No Recordings on limited edition (only 250 copies) 7” vinyl. You can order your copy here, we’ve already got ours, it looks and sounds fantastic.