For those who doubt the draw of a customer case study online, here’s your proof. One Microsoft case study, posted online just four months ago, has racked up 86,552 total views. On each online case study, Microsoft actually lists the number of total views.). Here are a few tips for organizing your case studies online for maximum exposure: Tease them on the home page.

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STORIES THAT SELL

OCTOBER 14, 2010

[Media, Online] How, When and Where Buyers Want Case Studies

Yet, Eccolo Media is about as close as anyone gets. reading online) – In last year’s survey, 84 percent said they read case studies online. This year, however, 74 percent say they read online. Corporate websites are the #1 source for case studies – The greatest percentage of respondents indicated they obtained case studies from company web sites, compared to receiving them from colleagues, sales reps, a direct response campaign or through social media. Not many have tried to measure the impact of stories on the sales process.

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RECENT POSTS

OCTOBER 14, 2010
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STORIES THAT SELL[Media, Online] How, When and Where Buyers Want Case Studies

JULY 21, 2010
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STORIES THAT SELL[Media, Online] Customer Presented on Your Behalf? Do More with a Live Case Study

Partner/reseller newsletters and online communities. Social media: LinkedIn, Facebook, Twitter. Ideally, direct everyone to a short online form to collect a few key details. Several times a week, an appeal for funds from a charity (or alma mater) arrives in my mailbox or inbox. The same organizations contact me over and over. That’s just how it works. One-on-one meetings.

The ideas of marketers Drew McLellan and Gavin Heaton led to a project with 100 bloggers from nine countries, and has now evolved to a third collaborative effort, a printed book with 171 authors all talking about putting online marketing and social media best practices into practice. Share: Tags: Uncategorized social media " I was fortunate to have the chance to contribute.

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STORIES THAT SELL

JULY 21, 2010

[Media, Online] Customer Presented on Your Behalf? Do More with a Live Case Study

Send the video link to prospects, Tweet about it, and distribute it on social media video sharing sites. Write it up and post it online and among your sales assets. This week, two PowerPoint presentations came my way. My clients’ happy customers had actually presented these decks in live case studies (either in person or on a webinar). That’s about as good as it gets.

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