Updating the market Oslo-listed online gambling operator Gaming Innovation Group (GiG), has announced that it has formed a strategic partnership with US leisure and gaming group Hard Rock International.

The partnership will see GIG deliver platform and front-end development provisions, for the launch of Hard Rock International first US online casino venture.

Working on delivering the strategic partnership since October 2017, GIG governance is pleased to have partnered with one of the US markets biggest and most popular hotel and leisure enterprises.

Hard Rock International owns and operates Hard Rock Café, hotels and land-based casinos across the world. Last year Hard Rock International expanded its casino operations to New Jersey, investing $500 million in Hard Rock Hotel & Casino Atlantic City.

“We are excited to be part of Hard Rock’s inspiring and innovative plans,” detailed Robin Reed, CEO, GiG.

“This agreement confirms the attractiveness of the GiG platform and the ability to support major operators in the industry. By adding a New Jersey license, we will move into our third regulated market, positioning GiG towards an important and growing iGaming market.”

Updating investors, GIG governance informs that it has initiated the application process for the Casino Enterprise License in New Jersey.

“Hard Rock has an ambitious plan to become a global leader in the international online gaming space,” said Kresimir Spajic, SPV, Online Gaming at Hard Rock.

“We are confident that, together with GiG, we can disrupt the market, through product innovation and unique user experience.”