Daily Archives: January 11, 2011

Gingko Press just sent me a copy of I Love Avant Garde, a book from Victionary’s I Love Type series and I thought I’d share. Of the title, Gingko says that “each book in the I Love Type series highlights a single typeface and its prevalence in the design community. This narrow focus lends itself to an in-depth study of each typeface — how the same font can be altered to create different moods and generate an entirely original effect.”

Avant Garde was originally designed by Herb Lubalin as a logo but later became a full typeface. One of my personal favorites, here are some examples of Avant Garde in use that I found particularly compelling.

Overall, I found the book to be really thorough and though I own a decent library of other design books (and read a huge number of design blogs), I would say that half of the projects were completely new to me. I appreciate the singular focus of one typeface because it really helps you grasp the possibilities when you see hundreds of hugely varied design executions. I’ve been a huge fan of Victionary’s titles for years so I am perhaps a bit biased but still, I was pleasantly surprised at the print quality, variety and layouts of this particular title. And, the hot pink edging on all of the pages is an extra special bonus.

Hello! I'm Shauna, the Creative Director of Branch, a boutique design studio. I am also a co-founder of The Blogcademy. This is my lifestyle blog, which has been going strong since 2007. I'm obsessed with shoes, llamas and traveling the world. Read more…

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If have a design question or you're itching for advice in your college education or creative career, please drop me a line at: advice@nubbytwiglet.com.

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