3D Modeling

Three-dimensional rendering and 3D modeling is accomplished by taking two-dimensional
forms and giving them volume. Created with specialized software, the computer-generated
images are used for a variety of multimedia advertising. Dynamic Digital Advertising
helps launch its clients into marketing
in the 21st century with unique print
advertising, video and
animation, internet
design, and CD-ROMs
involving the use of 3D modeling.

Closely intertwined with virtual
reality and animation,
the use of 3D modeling has become truly beneficial for companies that wish
to create digital prototypes of products, buildings and environments. Computer-generated
images can also be used to create visuals of equipment with details that are
too small for the human eye to see, such as high-tech medical instruments
that fit into human arteries. 3D models and virtual environments can be combined
to show the winding staircase of the human DNA or the future size and shape
of a massive football stadium.

Three-dimensional modeling not only offers significant advantages, but can
also be extremely cost efficient. Product design and development is generally
an expensive and time consuming process. Sketches, illustrations, specs, blueprints,
and a series of models can sometimes take 6 months or longer and cost tens
to hundreds of thousands of dollars. A properly scaled and developed computer-generated
image can drastically shorten lead times, reduce costs and eliminate expensive
mistakes. Computer-generated images are accurate enough to base production
on and attractive enough to use for advertising and promotion.

Using computer-generated images for print
advertising and Large
Format Graphics can be a unique way of showing products. When images of
large industrial equipment are needed for advertising, it can often be better
to use a digital 3D model rather than photography.
The equipment can be dirty, difficult to photograph, or at a location that
is inconvenient to the photographer or the company hired to advertise the
machinery. Creating a 3D model of the equipment and its environment can show
it in use and in the best light in terms of performance and appearance.

The same 3D model that is created for a print
advertisement can become a fully animated
computer-generated image as well, moving into multimedia
advertising potential. The 3D model as used in video
can be an extremely good marketing tool. It can fully engage the viewer, holding
the viewers' attention on a product that may be otherwise lost amongst a sea
of commodities. A corporate logo or mascot in need of an updated look can
also benefit greatly from adding dimension through computer-generated imaging.

Placing all of these elements together on CD-ROM
technology is an excellent way of promoting services, product launches, and
distributing catalogs. A mascot rendered in 3D can be a virtual guide for
the CD-ROM, showing the viewer how to use the CD and explaining topics of
interest along the way.

Dynamic Digital Advertising can make 3D modeling work for your company. Large
Format Graphics, CD-ROMs,
videos, and
websites that promote, inform
and sell can successfully help market
your company in the 21st century. Whether you need to view the structure
of human DNA or simply recreate a piece of machinery, Dynamic Digital Advertising
has the technical proficiency in 3D design and technique to create professional
works of commercial art for your company’s specific needs.