Why do we like, follow, and share? More to the point, what do you need to turn someone out there into your follower, fan, and brand advocate? Read more about Unmistakable Voice from Greta Perel, PhD who will present this & more at February's SMCKC breakfast.

By incorporating social media and strategically creating targeted audiences and a content plan that addresses them, you can provide better support for your marketing plan, and your sales team, to drive more inbound leads to your funnel.

Social media has opened up a new world to the National Weather Service (NWS), a government organization that until recently kept most of its communication limited to a small group of core partners such as county officials and themedia.

From the videos we watch to the recipes we try, information and entertainment has gone social. As these new tastemakers and experts emerge, we scope their style on Instagram, laugh at their YouTube videos, and attempt their DIY blog suggestions.

Last week, we hosted Sarah Redohl, chief creative strategist at Storylab, at our April Pro Luncheon. Sarah shared her knowledge for creating awesome videos from a mobile phone and why more content needs to move to video format. 74 percent of all internet traffic in 2017 is projected to come from video. Video has the highest conversion rate of any content type!

When it comes to Restaurant Week in Kansas City, the general public considers it a 10-day event of eating, drinking and trying new places in Kansas City. For VisitKC and Page Communications though, it is the culmination of months of planning.

Although there are tons of tools available to make it easier to produce quality content, from free design tools like Canva to blog idea generators like the one on HubSpot, some types of content still seem unattainable and confusing.

After a great January breakfast, Liza Perry, SMCKC communications co-chair,created this handy blog post to help give you five terms you need to be successful when it comes to the legal side of social media.

ur guest at the December SMCKC breakfast, Graham Dodge, Founder/CEO of sickweather, will share how tracking the flu through social media applies to more than just people getting sick, it translates into knowing more about how to track data on social in general.