Scott Dodd led the small Quebec Enbridge Ride to Conquer Cancer team in 2012 — for personal reasons and as an ambassador for Enbridge. He was proud to wear the Enbridge logo across his chest and to be acknowledged as a member of the sponsoring corporation.

"I think it's important that we demonstrate that we are part of the community and that we want to be part of the solution," says Scott, Senior Project Director in Enbridge's North York office. "Cancer is a community issue. There's no special interest group. Everyone knows somebody or has somebody in their family who has had to deal with this. We have to gather together to find ways to contribute."

Beyond supporting the corporate brand, Scott also rode in support of his mother-in-law, who lost her husband because of the side effects of cancer treatment. "She had tears in her eyes when I crossed the finish line," Scott says. "It was emotional and it meant a lot to her that I was doing something to help fight that terrible disease."

Convinced he could make a difference by participating in the Enbridge Ride to Conquer Cancer in Quebec, the three-time marathon runner added cycling to his existing training regime. He also made a conscious effort to eat less junk food and more vegetables. Most weekends, he joined the Toronto team's long training rides and soaked up tips about bicycle safety and staying healthy and comfortable on the ride.

He attributes his cycling success to his healthy diet and the team sessions that prepared him for the two-day, more–than-200-kilometre bicycle ride through the Quebec countryside.