A Feebas's Beautiful condition, when raised to 170 points or more, will cause it to evolve into Milotic when it is next leveled up. This evolution method still works in games where there is no way to affect Contest conditions, so long as Feebas is transferred forward or traded with the requirement already met. The Prism Scale was introduced as an alternate way for Feebas to evolve, however.

Awards

At the end of a Beauty Contest, the winning Pokémon will receive a ContestRibbon. Additionally, in Pokémon Diamond, Pearl, and Platinum, Coordinators are awarded special Accessories the first time they win the Contest. Different Ribbons and Accessories are awarded for winning in each of the four ranks. Finally, visiting Mr. Goods after winning the Master Rank contest will earn the players a trophy.