René Ruiz is an Associate and Creative Director at IDEE Diseño in Zapopan, Mexico, an experience design and communication firm that offers integrated, creative, comprehensive and strategic solutions, conceived by our multi-disciplinary team, exceeding the expectations and needs of our customers, their products and their audiences .

Harriet Spear is a multi-disciplinary design consultant with 30 years experience as a graphic designer. Her career focus is in environmental graphic design, including visitor experience analysis and planning, design development and implementation, for business, architectural facilities, museums, parks and public places.