Monetization

There are many different aspects to selling a website. Among them, website valuation is the most important and sometimes the most challenging part.
This is because factors pertaining to both the business itself and its monetization method can affect how the business...

If you run an e-commerce site then I've got some amazing news to share with you.
Did you know that online sales are due to hit $2 trillion in 2015?! Yes, you heard me right, that's not $2 billion, but $2...

Google, alone, bring in tens of billions of dollars in advertising revenue every year, so online ads are obviously a big deal when it comes to increasing your revenue.
However, what I've found is that people don't know how to advertise...

Google AdWords is the number one choice when it comes to building lucrative ad campaigns, but is there also room for Bing Ads?
SimilarWeb clearly shows that Google crushes Bing when it comes to traffic, but take a closer look at...

Google does NOT like misleading adverts!
In fact, in 2014, it disabled around 524 million ads which used 'trick to click' methods to draw naive customers into conversion funnels.
And it's not always a case of sites trying to mislead users. They're...

Has the revenue for your e-commerce site hit a plateau? If so then perhaps it's time you perfected social commerce.
Around 1.8 billion internet users have used social media and, in 2014, this huge audience made a global social revenue of...