Creationist Ken Ham, a man many Christians accuse of misinterpreting the Bible, recently panned the movie Noah for being too “unbiblical.”

Now, capitalizing on the movie’s popularity, Ham is launching a new ad campaign — including digital ads near both Times Square and Hollywood — that suggests people can find out about the “real” Noah by visiting the Creation Museum:

I feel the need to start this by saying that I really didn’t enjoy Darren Aronofsky‘s Noah independently of the fact that it was based on a Bible story.

I sort of walked out of the theater somewhat baffled, and now that I’ve made it to my laptop, I feel deeply apathetic about it. Which is a bummer, because when I found out that Creationist Ken Hamhated it, I thought “Well, I am going to love this!”

Earlier this year, a group of Creationists at Phoenix Interactive Studios went to Kickstarter to raise funds for a video game called “Bible Chronicles: The Call of Abraham.” It was to be an action role-playing game where you were a part of Abraham’s posse, traveling along as he goes on his quest.