Your Content Calendar + Google Drive = <3 [PODCAST]

This month’s Top Non-Profits podcast is all about Google Drive. We discuss how to leverage the powerful tools found within Google’s cloud based suite of tools (including Google spreadsheet, document and calendar) to make your organization’s content strategy shine.

For starters, we dig deep into the spreadsheet tool.

This is an obvious choice to build a content calendar… you know, dates in Column A and channels/topics in Row 1. But there is so. much. more.
Check out this template from Bluewire media (it is formatted for 2015 but you get the idea).

But the Google Drive spreadsheet tool goodness doesn’t end there.

We discuss:

How to use it as a conversation starter within your organization, a multi channel communication wizard and delegation strategy, too.

And don’t forget metrics.

The Google Drive spreadsheet is PERFECT for exporting data from Facebook and social media tracking tools and evaluating what’s working and… what’s not.

Next, we jump to the Google Calendar.

Can you see this working?
In addition to doctor’s appointments and staff meetings, you can use the shared Google Calendar feature to coordinate your organization’s content calendar too.
The option to block off specific dates and times also comes in handy when attempting to leverage key posting times, specific holidays and other scheduling goodness.

This episode of the Top Non-Profits Podcast was such a blast to work on.

About author

Emily Goodstein, Marketing Consultant for Salesforce.org
Emily Goodstein is a marketing consultant for Salesforce.org (as well as a bunch of other nonprofits and sometimes for profit companies with big hearts). She loves being self employed, taking naps and wearing bold patterns. Goodstein lives in a tiny house in Washington, DC with her very patient partner.

About Top Nonproﬁts

Top Nonprofits was founded as a place to publicly learn from and with the best nonprofit organizations & leaders. In addition to the numerous free resources provided on this site, Top Nonprofits also provides consulting and reporting services.