Graphic Design Process for Logo and Branding | Welogodesigner.co.uk

Our unique and creative graphic design process helps to understand the objectives, gain insights and create ideas that distinguishes and forwards your brand ahead. Our goal is to ensure that your brand shines by distilling what is important and compelling to you and your audiences.

At Welogodesigner, we believe in the basics and stick to it. Before taking up a project, we closely discuss the present state of the brand, client’s expectations, project limitations and the commercial details; thereafter we move ahead.

Our graphic design process goes like this:

1. Talk – Talk

This is the main and interesting step in branding design. It’s all about knowing the customer, their brand, competition and expectations etc. To ease out the process, we have designed an in-house creative brief; the client tells us everything we need to know about the project and we put them in the right sequence to study & analyze it further.

2. Find – Think – Design

We also call this a “Brainstorming” stage. It gives a sense of direction to our creativity. Here we do a lot of research on the industry, industry trends, competition and the target audience. We put all the information in one place, create strategy, mind-maps, group discussions, design rough ideas, studying its visual impact, market impact, testing every touchpoint and all the other necessary stuffs.

3. Mockups – Conceptualizing

This is the time when we poke our client with multiple mock-ups and indicative design ideas to measure client’s preferences. We prepare mock-up for a detailed research based on the client’s input and our research. Of course! We offer free rein to our creativity. Following a few rules, we make, build and shape up the idea.

4. Deliver – Follow up

And at the end, we deliver according to the deadlines and within the agreed budget, and share a healthy post project business contacts.