Erzählen Sie uns, wer Sie sind und wen Sie erreichen wollen?

we are looking at improving the company and there is no better way than to change your identity, a new, contemporary design that would set you away from the competition.

Our existing logo was made back in 1994, a very simple logo that was made by me and my father back then. Now we are looking at something much more attractive and up to date.

we are targeting our existing market, which includes:
For foam: furniture shops and individuals.
For Polythene: construction companies, and building material shops.

Anforderungen

Logo layout:
a professional font with "CAPITAL TRADING & INDUSTRY" and below that two picture logos one for the foam and the other for the polythene, the first can be titled with CAPITAL FOAM, and the latter with CAPITAL POLY.

This is required because the factory caters to two very different markets therefore the CAPITAL FOAM and CAPITAL POLY logos must accompany the main logo "CAPITAL TRADING & INDUSTRY"

Logo Characteristics:
- Professional and contemporary font
- Pictures/drawings must be simple

An idea that might be helpful to all designers, for example: have the CAPITAL TRADING & INDUSTRY logo on top with a professional gray font. Below that have the two logo pictures for FOAM and POLY.. These pictures can be made from circles; one with an "F" inside it and below it CAPITAL FOAM.. And the other circle with a "P" inside it and below it CAPITAL POLY.. the circles can be the same design but different colors in order to distinguish between them, say blue for foam and green for poly.

and guys, thats just my opinion, but you can do whatever you wish and new ideas are more than welcome.. enjoy!!