Entrepreneur in India Sells
Shirts Named After Viagra

By

Rasul Bailay Staff Reporter of The Wall Street Journal

Updated Nov. 27, 1998 12:01 a.m. ET

Y OU CAN'T GET the impotence drug Viagra legally in India, but you can wear a shirt named after it.

"Wear what the world wants today" says the slogan of Priya Apparels, Gautam Puri's two-year-old shirt-making business in the southern city of Bangalore. He had to close Priya earlier this year after business went bad, but now he's back with a potent new brand name.