Editorial - State of the Portable Storage Market

That 659 price is in candian dollars. Thats translates into
480 US which happens to be close to the price of a Flashtrax and other similar products.

Furthermore, Nikonians will pay a premium just to be able to view nef files which is what Nikon is counting on! Course from my perspective, I've never understood the need/desire to view images on one of these devices!