Tired of the same old link-building tactics? Columnist Pratik Dholakiya suggests some creative ideas to improve your link-building efforts.

There are so many methods you could be using, but it feels like each one has been… well, overused. Frustrating, isn’t it?

However, I believe there are a lot of strategies out there that you’re not using — either because you have forgotten about them or are simply neglecting them. And they could make all the difference in your rankings.

If you want to find out the five you’ve been neglecting the most, read on…

1. IFTTT For Link Target Discovery Automation

If This Then That (IFTTT) is a beautiful platform that lets you automate a lot of your life. You can use it for social media, organizational tasks and sending those networking emails you always forget to send.

But you can also use it to automate your link-building strategies.

Now, let me be clear: This tool won’t be building the actual links for you. Instead, it helps with discovering and identifying potential link targets. Let me give you a few examples:

As Neil Patel shows here, IFTTT can notify you whenever you get mentioned online (with or without link). This way, you can contact people and either ask for a link or ask if you can improve on the one they have.

IFTTT can notify you of questions asked on Quora, Yahoo!, Twitter or other sites about topics in your niche, so you can provide the content to answer them.

About The Author

Pratik Dholakiya is the Co-Founder & VP Marketing of E2M, a digital marketing agency and MoveoApps, a mobile apps development company. He has over 8 years of experience in digital marketing and has served more than 500 customers into different verticals. As a passionate marketer, he regularly shares his thoughts and knowledge on high-end publications like Search Engine Journal, Entrepreneur Magazine, Search Engine Watch, Moz, Fast Company, Huffington Post and many more. He has been recommended as a ‘must follow’ SEO expert by Search Engine Watch and has been named one of the top content marketing influencers by Onalytica two years in a row. He's passionate about fitness, entrepreneurship, startups and all things digital marketing.