'Hollowpoint' too easy to search for?

Is the name "Iron Horse Hollowpoint" too easy to search the internet (and MTBR) for?

Every now and then I'll read someone using "Hollow Point" or even "hollopoint" or "hallowpoint", but for the most part it is spelled correctly.

So what about the new MkIII (pronounced "Mark Three")? Will folks use "mk iii", "MkIII", "Mark 3", "Mark Three", "mk3", etc.?

And what about the 7point? I can definitely see "7.point" and "7-point" getting thrown around.

At least with the Sunday, the only reasonable misspelling is "sundae" (as in ice cream), but that shouldn't be too much of a problem.

So what's the deal, Todd & co.? How are you going to educate us to make sure we use the correct "searchable" name for your new bikes when we're scouring the internet for bolt torques, suspension setup tips, cool bike photos and best deals? Huh? HUH?

And while we're at it, which design has more opportunity for misspellings: dw-link, or VPP?

Thank all of you for allowing me this Andy Rooney minute, and for not taking this thread too seriously.