Old Navy Marketing Strategies Essay Sample

… invitations via mail. This method of marketing also provides a way to track return customers and their purchases, enabling the company to tailor its services to reach each customer.
One of the best marketing strengths that the Limited brand has is its physical appearance in a shopping mall. The three major brands of the Limited – Limited, Express, and Victoria’s Secret – are all frequently and modernly updated. …

… vision.
Weaknesses
The lack of television advertising with the Express and Limited brands of clothes can be foreseen as a future weakness. With the explosion of television advertisements by rivals such as Old Navy and The Gap, the Express and Limited brands are not getting as much exposure within the average home. This lack of general audience exposure will allow other brands to recruit customers based on …

… s letter to investors stated, the company reported a large cash and a low debt balance. This position allows the firm to focus its financial assets in expansion, exploration, and research and development strategies to maintain the financial strength of the firm.
Weaknesses
The Limited firm has a plan to buy back 6 billion dollars of its stock from its investors. This, although created to put money …