Now.ru is a leading online service that specializes in showing licensed video content. It represents the premium segment of the video industry on the Russian-language Internet and its library encompasses several thousands of content items, which are made available through the advertisement model.

The video service works closely with leading rights holders of film and television content. These partnerships allow Now.ru to offer its users their favourite movies, television series and shows. The service's users can access this content from their personal computers or through applications on their Smart TV and mobile devices.