Startup Branding Myth #1: “Branding is important only after I start growing.”Don’t underestimate the value of branding. As much as half of your company’s value is the result of perception and branding. This is because properly executed branding turns your product or service into something distinct and unreplicated: the unique value that you offer consumers.

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Founder Arvindra Consulting. Arvindra has been a serial intrepreneur and entrepreneur. He launched several ventures for Unilever India, Sony Pictures UK and ZEEL India. He was among the first internet entrepreneurs and founded India.com in 1999. To know more http://www.arvindrakanwal.com/