The content comes first, so make sure it sizzles—or tickles the funny bone. Be sure, too, not to burden the video (and the viewer) with a lot of marketing junk. It's about brand awareness, not making a sale.

Strong writing skills, flexibility, and using social media networks in your personal life are some qualities you must have to get a PR job, explains PR Director Nora Walsh. Get more insider tips in this short video.

Can brands use Pinterest without visually-appealing products? Of course, says the team ePrize. Make lawnmowers? Post photos of gorgeous lawns. Ask yourself: What inspires your products? Your designers? Pin those images.

That was one of the findings of a Cisco study that looked at Gen Y at the workplace. According to exec Carlos Dominquez, 82 percent of Gen Y violated corporate policies at work, in large part in order to do their jobs.

Stop talking and start doing social media if you want to get hired, explains the firm’s senior VP of digital communication. Jason Wellcome tells you exactly what he’s looking for when hiring PR/social media talent. Hint: Strong writing is a must.

If you want to land on this esteemed list, you better not block social media at work, explains Erin Lieberman Moran, senior VP at the Great Place to Work Institute. Trust is at the core of the issue, she explains.