When Emily Ratajkowski launched her Inamorata swimwear line, Lisa Marie Fernandez wasn’t the only one who noticed similarities between her own eight-year-old collection and the actress and social media star’s debut. In fact, the resemblances were so pronounced on two suits that Fernandez sent Ratajkowski a cease and desist letter the day after the launch. The PR blast that followed was heard ’round the world, and Ratajkowski was soon in “hot water”; the story made the New York Post. That’s one of the drawbacks of being an Instagram sensation, we suppose.

Litigation aside, the best way to fight copycats is to keep innovating. Though Fernandez has long made a point of building on her brand staples season after season, evolving fabrications but sticking by her best-selling silhouettes, she’s also done a fair bit of expanding this season. That goes for her bathing suits; this is the first time she’s done a straightforward triangle string bikini, believe it or not. And it goes for her growing clothing offering, as well. Fans of her popular off-the-shoulder Leandra suit will be pleased to discover that she’s replicating the shape on summery tops. There’s also a terrific floral print on natural linen that she used for a top and skirt combination and a shirt dress that could believably go to the office on a humid, sticky day next summer. Fernandez is no slouch in the Instagram department herself. One repeat customer wrote “swimsuits are the new shoes.” Now there’s an idea with potential, Lisa.