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The ramblings of our marketers...

Every so often we are inspired to put 'type to screen' and share our opinions, thoughts and ideas on marketing-themed topics or conundrums we experience. You will find them all here. If there is something in particular you would like to know about, please just drop us a line.

A picture is worth a thousand words

This old English idiom (idiom def: a phrase or expression that has a figurative meaning) has been around for centuries. According to Wikipedia it “refers to the notion that a complex idea can be conveyed with just a single still image or that an image of a subject conveys its meaning or essence more effectively than a description does.”

There is no more truth in that than today.

Visual content is ripe, just look at the rise of visual media the use of YouTube as the number one search channel and the likes of Pinterst and Instagram and SnapChat over the last year.

The use of tagged images also provides added benefit in pushing your brand or product to the top of the Google table. We’ve seen this with one client and been shown just how powerful images are as part of your overall brand value.

Still not convinced? Here are some facts*:

Coloured visuals increase people’s willingness to read a piece of content by 80%

images are more than 40 times more likely to be shared on social media than other kinds of content

Content with images get 94% more views than content without images articles containing an image once every 75 to 100 words get double the number of total shares than articles with fewer images.

When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.

Infographics are liked and shared 3x more than any other content

That’s all very well I hear you say, but how do I get images? You’re right, one of biggest challenges small businesses face is sourcing the right images that help add value to your content and enhance your story. So here’s a few hints on how to do it the cheap and easy way

-Create your own – Easy to do with a simple canvas websites such as Canva.com is brilliant, free and allows you to create relatively professional images including, canvases quotes and infographics in all different shapes and sizes.

-Buying them in – Shutterstock or istock have billions of images that you can buy – set up an account from as little as £20 per month that gives you credit to buy away.

-Build your own library – take your own photos when out and about. There are so many filters available on camera phones these days seriously there is no excuse for blurry, fuzzy, badly lit photos. Also using something like Flickr to build your own library.

-Remember, try and use people not just things – photos showing faces get 38% more likes.

The final word. You make the time to generate great content so you also need to build in time to find the right image, it will boost the value of content and your brand big time.

*Facts and stats courtesy of Hubspot.com

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