Adscape Media, acquired by Google in 2007, is an in-game advertising company that helps advertisers create a more compelling connection with the rapidly growing gaming audience through in-game ads and interactive community experiences outside the game. The company’s proprietary technology enables the placement of static as well as dynamic advertising in interactive entertainment on PC, console and cellular platforms. In addition, Adscape’s AdverPlay technology provides advertising metrics and community building capabilities that enable publishers to monetize their IP in numerous ways.