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Monday, February 25, 2013

SOF Scoop: Christina Yi

Christina Yi: I've
always wanted to start my own line because it gives me the creative
freedom and allows me to provide a way for people like me to express
themselves.

SOF: Where do you find inspiration for your designs?

CY: Inspiration
for me is pulled from everything in life. It could be an emotion,
shape, texture, literature, history or anything that triggers a deeper
connection to me.

(At the FW13 show - photo credit: Sam Gold)

SOF: Who are your biggest style icons and influencers?

CY: This
is a hard question. I would have to say at the moment it is Daphne
Guinness, Rooney Mara, Victoria Beckham, Kate Moss, Christina Ricci,
Johnny Depp, Ryan Gosling, there's so many that I can't really name them
all ^_^SOF: Who is the woman you design for, what is her life like?CY: The
woman I design for is a fearless and confident person who isn't afraid
to express who she is. She's cultured and enjoys every part of life
while she travels the world to defeat the odds.SOF: Your designs are bold in their artful feel and edge, yet they're very
flattering and incredibly made. What are some tips you have for women in
how to wear these pieces, how to style them?CY: These
pieces are made to be worn effortlessly and easy to wear from day to
evening. They are easy to mix and match with each other or with
whatever else is in your closet. If you want to make a statement, these
are the garments you want to style with your favorite heels.

(At the FW13 show - photo credit: Sam Gold)

SOF: What lies in the future for your line, where do you hope to see it go over the coming years?

CY: I
would love to see my line in boutiques across the nation in the near
future. And I would love to have key people wear garments from my
label. In the future, I hope to apply for notable awards and see where
it could go from there.

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Our Story

We are Sutton and Astor Van Brigsby. We were born and raised on Park Avenue, a mere hop, skip and 30-second ride with our driver, Morton, from Fifth Avenue. Oh, yes, there was a time when our daily shopping trips were what chick-flick montages were made of – sales assistants scurried at our beck and call, we did lots of twirling in front of fitting room mirrors without spilling our glasses of champagne, and doormen helped Morton help us into the car with stacks of hatboxes – which had shopping bags of clothing and shoes inside of them, because we’re not really into hats. But our designer RTW-filled reality came crashing to a traumatizing end when our father went ballistic one day – WHY we do not know – and cut up our credit cards. Apparently, it bothered him that we had spent his secretary’s annual salary in one trip to Bergdorf. He completely cut us off, I mean stone cold. With the exception of health insurance, cell phone bills, cable and electricity, we are COMPLETELY on our own. Left to our own devices to stay as well dressed as before but on a salary that doesn’t even compare to our past allowance. So, I, Astor, took a job in fashion and Sutton took a job in beauty. It is all we know and love, after all, and we figured that way we would have our bases covered with discounts – what else is a girl to do? If you’re like us, trying to keep a closet stocked with the kind of stuff Bill Cunningham will notice you in on a less-than-desirable salary, join us, won’t you? We’ll support each other, we’ll have cry fests over things we can’t have – and we’ll come up with ways to make the number of those things less and less by hunting sample sales, scouring the internet for discounts and even DIYing up our own versions. We WILL get through this together.