Making it click

Cracking the Indian retail market, the online way

Report

It is no secret that as the world’s second most populous country India holds a vast opportunity for any consumer brand with its 1.2 billion consumers; half of these are below the age of 25 and 65% are below the age of 35.

While the FMCG sector has been open to 100% foreign direct investment for a long time, the country has been cautious to open the flood gates to FDI in the retail sector due to concerns on impact on the small retailer.

India today allows for 100% FDI in the cash and carry (wholesale) and single brand retail areas. In the latter, investment is subject to sourcing a minimum of 30% of goods by value from small and medium enterprises.

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Winning strategies for a smooth ride

There are growing concerns that the once sizzling Indian economy is cooling off. With the rainfall playing truant and industrial growth slowing down, both agricultural and manufacturing sectors are likely to feel the heat

Big pie bigger bite

A bigger bite is what every FMCG company should attempt to get of the growing pie of demand this year. But not all firms will achieve that. Only those which managed to ride out the stormy FY09 met the slow down with the right responses, and have a consistent game plan going ahead will take advantage of the expected surge in demand