Creating and Using Personas

Presentation Description:

Are you tired of having the same design debates based on opinions? Do you cringe when someone says “let’s just make up some personas now”? Bring your users into your discussions and deliverables through personas! Hear about how HelloWallet created research-based personas and how they are implemented in the design process.

Presenter

Katherine Kendall

Senior UX Designer, HelloWallet

For the past fifteen years, Katherine Kendall has researched user needs and created experiences for companies like Marriott and Discovery Communications.She is currently the Senior UX Designer at HelloWallet, where she helps take the "overwhelming" and "scary" out of personal finance.