Ray University An Online Workshop on How to Build Successful Brands

Ray University, one of the leading online universities in the world today has made yet another effort towards the fulfillment of its mission of bringing prosperity to the lives of its students and alumni around the globe through education. This time an online workshop was organized whose topic was How to build successful brands. The workshop featured speeches from experts of the industry, alumni of Ray University currently working on key positions in branding at different organizations along with tips that were shared by the faculty of the university.

One of the speakers of the workshop said, When we talk about establishing brands and starting new businesses, there is no one kind of equity that is to be measured. There can be equity that can be measured in terms of dollars and there can be equity which is known as brand equity and which can be measured in terms of loyal customer base. Brand equity is irrespective of the real estate, inventory, and cash in hand or any other tangible asset of the business, but its crucial for the health and sustainability of the new business as compared to any of them. A brand that we refer as a strong or established brand of the industry has the power to convert customer requirements in to profits for the company, which is most important for the entrepreneurs around the world.

One of the speakers of the workshop also said in his speech, The first thing that any entrepreneur should do is define his brand along with offering a unique value added feature in your product. The brand should convey clearly that what market it caters to and what it has to offer to the consumers. See consumers are always looking for something new, something that provides them with a rare experience that no other brand could provide to them. Along with this an entrepreneur must also focus on engaging its target market, which can be done through effective public relations and through mass media advertising.

The other important thing that was highly emphasized in this workshop along with brand equity dimension building was the need of proper education for an entrepreneur. Without proper education no entrepreneur would be able to achieve what he or she intends to. Conveniences of online education and its pros were also discussed in the workshop.

About Ray University:

Ray University is a globally present and renowned university that specializes in providing accredited online education to students irrespective of their geographical locations. Through the recognized online degree programs of Ray University, students can now enroll in an online degree and educate themselves with complete ease, flexibility and affordability. Complimentary student and alumni services, credits transfer facility, financial assistance program and round the clock academic support through helpful education consultants are some value added advantages Ray University provides to its students. In order to learn more about the convenient online education programs offered at Ray University log on to their official website right away.