Goals:

High engagement and sharing on social media. The quiz gave users a final quiz result along with gift ideas from the DaveRamsey.com store and an option to share their result (and the quiz).

Process:

Originally, the team asked me to find stock photos to represent each final quiz result. This proved to be difficult as there were too many variables in play, and to me, a stock photo didn’t seem very personable or fun. If people are going to do a social media quiz, it should feel fun AND look fun. I pitched the idea of illustrating the quiz landing image and result images in the style of emojis. People already like and are familiar with emojis, and I banked on custom illustrations having a higher probability of meeting the project goals than stock images.

The marketing team gave approval, and I got to work on the emojis. Now that I wasn’t looking for stock photos that probably didn’t exist, I could custom-design my result images to be exactly what I pictured. I could illustrate the perfect facial expression and use the perfect colors and props. While challenging to get *just right,* it was a much better use of my time and resulted in a more personable and fun image that people would actually identify with and share on social media.

Outcome:

The quiz was a hit! It accomplished the goals of gathering leads and pushing traffic to the store. The engagement on social media was high, and the quiz was shared more than anticipated.