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OJ declared not guilty. The Super Bowl. 9/11 and the days after. Presidential debates. Live events like these become our shared experiences. They create community and are the conversation starters at work because everyone sees these events at the same time. While on-demand video is convenient, it is live events seen on video, at the time they are taking place, that shape our lives.

Many traditional TV channels have gone the OTT direction with great success, and many more will move that direction in 2013 and beyond. We should remember that the key to audience adoption and loyalty is not only evolving into a world where the convenience of how, where, and when is achieved, but also honoring the concept of “now.”

So how do we meet the need for anytime, anywhere content while keeping the live content relevant? Tools like network DVR and recording can (and should) be used by online streaming professionals to efficiently create the on-demand pieces of content for later consumption, while simultaneously streaming the ever-important live content. As these tools continue to evolve in 2013 and beyond, not only will the quality of both live and on-demand video evolve, the processes will also continue to get easier.

And if the Cubs take the World Series, everyone, fan or not, will watch it live, and will be eager to watch it over and over again.