Glorifying the influx of art direction on the web is among the most recent trends in interactive design. But sadly many designers don’t understand the difference between art direction and design. Art direction provides substance to design. It adds humanity into the design.

Art Direction is not a ‘blogazine’

The demise of the blog post popularizes the ‘blogazine’, an amalgam of glossy magazine editorial and a blog post. It imposes that designers have started to bring art direction to the world of web. The term ‘blogazine’ is invented by the modern day designers as an embarrassment to art directors. It refers to the blog being written like a magazine as every other post is singular. It often contains dressed up blog posts. Like a magazine where visual imagery and language combine to enhance the meaning of the story. To translate the same process in web designing, designers need different frameworks to bring flexibility with in a stated format. It allows designers to customize content management system. But the ability to write custom CSS format doesn’t mean a blog post has been art directed. Art directions elevate and boost the sense of design.

Art direction brings clarity and definition to the design it helps in conveying a particular message to a specific group of people. It involves a mixture of both art and designs to induce a blend of cultural as well as emotions. Art direction is all about evoking the right reaction/emotion at the right time. it is all about creating a link between what you see and what you experience. By distinction, design is the technical implementation of that connection.

“Art direction poses as a filter for making design judgments; you bypass every design option from beginning to end. Begin by determining the general emotion. All the copy, photographic, user interface elements, buttons, and the kitchen drain should be pinged alongside this principle. It is as a magic kaleidoscope looking glass. It helps to resolve which trail to take while struggling with design decision”.

Infinity Logo Design agency provided us with some simple suggestions regarding art directions and design. Infinity Logo Design reviews is what make their portfolio and designing services unique and has earned them a reputable position with the most returning customers, within the logo and web designing industry. Refer to the image below:

The extensively changing role of “art director” adds to the mystification around the disparity between art direction and design. At one extreme, several agencies employ art directors who are awful at design but recognize it well adequate to give direction to designers. On the other extreme, various agencies have “art director” as the next rational pay grade in the course to become a qualified designer. The majority of workplaces are somewhere in between.