A source who has been onboard the vessel, which is moored off San Francisco’s Treasure Island under tight security, told KPIX 5 the first three floors are designed to serve as “dazzling showrooms” that can be outfitted with chrome features and floor lighting. There is an upper “party deck” meant to feature bars, lanais and other comforts so Google can fete its upscale customers.

There’s just one problem: Authorities have declared that the barges, made of stacked shipping containers, are technically sea-going vessels and therefore subject to maritime safety regulations, KPIX says. Google is struggling to work within the U.S. Coast Guard’s safety requirements and bring them into compliance.

The barges are Google’s response to Apple’s store concept, in which customers get “high-touch” attention from store employees (and end up spending a lot of money).

KPIX/Screengrab via Business Insider

They will be moved up and down the coasts, from one city to the next, bringing Google Glass — and booze and music — and likely creating headlines wherever they land.

The barges are the personal dream of Google founder Sergey Brin, KPIX reported.