Theory is a company, a concept, a philosophy, an aesthetic, a style and a product. Created to answer the needs of modern fashion subscribers with discerning taste. Women who seek luxury, value and, above all, elegance. Created in 1997, for women to feel relaxed and effortlessly stylish in modern clothing. Timeless dresses, trousers, shirts, knitwear and jackets is what you will find at Morgan Clare.

Theory Sleeveless Tops

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Morgan Clare has a special place in the hearts of our ever growing band of customers. Renowned for an eclectic and ever evolving brand mix, from premium established labels to new and hot designers. Our buyer’s passion for fashion ensures we are always delivering on designers you love. Established in 1997 in the beautiful spa town of Harrogate, our award winning spacious and relaxing store now has a sister store in the equally fabulous town of Ilkley, on the edge of the Dales, and a fast growing online store. The stores attract visitors from around the country and around the globe drawn by our special blend of brands and our amazing customer service. Every customer is treated to a personal shopping experience whether for a single piece or a capsule wardrobe, in store AND online.

Casual to occasion wear and all that is in between at Morgan Clare. With over 50 international designer labels from iconic to niche and chic. For off duty dressing the jean shop features, J Brand, Citizens of Humanity and Paige amongst its labels. Continuing the relaxed theme T-shirts from Velvet or Charli, luxurious cashmere knitwear from Queene and Belle, contemporary label 360 and classic Vince. Moncler and Belstaff offer the perfect jackets for the final layer with casual cool footwear from Eytys and Isabel Marant amongst others.

More contemporary styling is available from Theory, Preen Line and Designers Remix to name a few of the fabulous labels on offer and for that statement special occasion dress, check out Stella McCartney or Peter Pilotto. Add a pair of stunning Aquazzura shoes a StellaMcCartney falabella bag and the look is complete.

Every season Morgan Clare introduces new hot designers to the mix creating a unique and dynamic shopping experience.

Our ongoing mission to bring you the ultimate mix of designer womenswear ensures that exciting new labels are continually touching down. This season sees the introduction of Australian label Camilla and Marc, high end construction with simplicity of styling, statement print dress brand De la Vali, Cashmere knitwear from Fine Edge and contemporary luxurious separates from Robert Rodriguez. Recently introduced designers to the store include Aquazzura for their amazing shoes, Eytys the master of trainers, Oyuna the luxury cashmere label and chic dresses and separates from Rebecca Taylor and Preen Line. These exciting brands join our list of must have labels from edgy Acne Studios to fabulously sophisticated and exquisite Stella McCartney. Keep watching as more will be added soon!