There has been talk of adding a dislike button on the social media platform for years. “The community has been asking for a dislike button…but not because people want to tell friends they don’t like their posts. People wanted to express empathy and make it comfortable to share a wider range of emotions,” says Zuckerberg.

When you press and hold down the Like button, more buttons appear that give you the option to select the appropriate emoticon for love, laughter, surprise, sadness or anger.

On his Facebook page Zuckerberg says that “Love is the most popular reaction so far, which feels about right to me!”