No Such Thing as Bad PR? A Scandal Spurs Appetites

By

Ruth Bender and

Lucas Dernov

March 7, 2013 9:27 p.m. ET

PARIS—Europe's horse meat scandal is generating a surprise windfall for many people who sell ... horse meat.

Europeans have been rattled by recent revelations that the meat has been found in frozen-food products billed as containing beef, raising questions about truth in labeling and the integrity of food-supply chains. The news hit particularly hard in nations such as Ireland and the U.K., where eating equine flesh is considered...