What are 10 home improvement topics trending on social media?

In 2017, HIRI examined the presence of home improvement topics on social media. The study employed social listening to identify key themes as hot topics for social media users, and to show how outside factors affect the prevalence of each topic.

Here are 10 home improvement topics trending on social media:

Bath remodel

Doors and windows

Flooring

Gardening, landscaping and lawn care

Home automation

Kitchen remodel

Painting

Patio/deck

Plumbing

Roof and siding

A majority of home renovation mentions online are positive. In September 2017, most of these online conversations focused on new bathrooms and smaller bathroom upgrades. Twitter accounted for 42 percent of the social chatter, with Tumblr and Instagram occupying a combined 28 percent. As Tumblr and Instagram become more relevant, traditional forums and news sites are losing relevance as top bath remodeling sources. As such, bathroom remodeling manufacturers should seriously consider adding Tumblr and Instagram to their marketing mix.

Social media is the preeminent means of communication in today’s society. That’s why it’s crucial to understand how it is used in the home improvement industry.

In this recent study, 75 percent of respondents, all over the age of 25, said they use social media every day. More than 60 percent said they use general social sites like YouTube, Facebook and Pinterest for their home improvement needs. Users are primarily looking for price comparisons, photos and instructions, how-to videos and project ideas. But home-specific social media platforms have a major gap to fill: only 32 percent reported using platforms like HomeAdvisor and Angie’s List.

Home-specific platforms have an opportunity to address the awareness problem and bridge the gap, especially during homeowners’ crucial planning stage.