How biased are you?

About this project

Neuroscientist Dr Julia Sperling asked us to illustrate her film about unconscious bias. Dr Sperling provides interesting insight into how we leap to judgements and why.

“The human brain is spectacular,at any point of time, about ten or 11 million single bits of information hit our brain. However, we aren’t able to understand all of them. In fact, only 50 of them can actually be understood. And about only seven of them being remembered in the short term. So you have this information that you somehow need to filter. If we couldn’t filter it, we wouldn’t survive. Given that we have those filters, that enable us to very quickly assess an information, very quickly to make a judgment on a situation, it also leads to us making the wrong judgments…”