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Trends, research and consumer insights

​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​Trends, research and insights

At Tetra Pak, we strive to help food and beverage manufacturers make informed business decisions. We do this through our continuous research and analysis of market and consumer trends and insights. Find the latest here.​

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Tetra Pak Index - The rise of Online Groceries

The 11th annual edition of the Tetra Pak Index focuses on the rise of online groceries and the unique opportunities for the food and drink industry. This year’s report is based on research conducted in 5 countries with consumers, plus a deep dive shopper tracking study in US and UK. Interviews with eRetailers in US, Europe and China and a global market segmentation study conducted by Euromonitor and will be exclusively launched at Packaged, The 7th Global Summit in Amsterdam on 25th and 26th June.

Need states - consumer insights

Need States are used by marketers today to provide a clear, fact-based picture of what motivates a consumer to use a product or service.

Say you’re on the beach and it’s hot, you’re going to go for something refreshing to quench your thirst. In the language of Need States, you are looking for comfort. The same might hold true for cold weather. In that case, most consumers would choose a hot chocolate over a cold soda.

At Tetra Pak, we have adopted the Need States model and theory primarily to support food and beverage manufacturers innovate. Need States is one of today’s most recognised and established tools in helping to understand consumer motivation better. It provides an excellent way to identify innovation white spaces together with customers.

​Industry 4.0

Industry 4.0 is a name for the current trend of automation and data exchange in manufacturing technologies. It includes cyber-physical systems, the Internet of Things (IoT), cloud computing and cognitive computing. Manufacturers and suppliers want to know if this fourth industrial revolution (4.0) is only for large original equipment manufacturers, or can small or medium-sized enterprises (SMEs) benefit as well?

Johan Nilsson, Vice President Tetra Pak Services, presented a white paper on these issues and others by hosting a live webinar on FoodNavigator on April 17