In 2008 Alpro launched the UK’s first “reduced calorie soya alternative to yogurt” following the introduction of its Soy Light “reduced calorie soya milk” in 2006.[11]

Alpro's revenues are reported to have tripled during the period from 2000 to 2008. Beverages make up two-thirds of Alpro's revenues.[12]

In June 2009 Vandemoortele sold Alpro for an estimated US$455 million to Dean Foods,[13][14] which marketed the "Silk" soy milk brand in the USA.[15]

In June 2013, WhiteWave, the Dean Foods subsidiary that managed Alpro, was spun-off as an independent company- listing on the New York Stock Exchange.[16] In July 2013 Dean Foods sold their remaining 19.9% stake in WhiteWave, thus ending their involvement with Alpro.[17]

In July 2016 it was announced that the French company Danone would purchase WhiteWave Foods for $10.4 billion.[18] The acquisition was completed in April 2017 and newly formed company is named DanoneWave[19]

To demonstrate Alpro’s milk and yogurt alternatives, a year-long experiential marketing campaign gave consumers the opportunity to sample the breakfast menu products at various events and shopping centres around the country. Alpro also encourage visitors to have their photo taken at the internet pod on the stand and upload it to Facebook, therefore joining the Alpro Soya Facebook page.[24]