Event description

Quality journalism is massively under-valuated with no advertising correlation between production costs and economic value ... and editorial quality production gets buried amid new products.

In work being done by famed French media expert Frederic Filloux at Stanford, algorithms are being developed to define quality, quantify journalism, surface stories, and score them — at scale and with machine-readable signals.

In this INMA Webinar, learn how Frederic has built the model, what the quantifiable signals are, and what advertising and editorial valuations might look like in value creation.

Webinar highlights:

Date: Wednesday, February 28

Time: 10:00 a.m.-11:00 a.m. New York time

Cost: Free for you as an INMA member

How: Send an e-mail to Krista Avedikian at krista.avedikian@inma.org

The Webinar is only available to INMA members.

Presentation by Frederic Filloux, Senior Research Fellow, Stanford University