marketing

Introduction: Over the last few weeks, a number of businesses I know have received very negative ‘reviews’ on Facebook from accounts and people that are completely unknown to them. It has become clear that there is a distinct rise in these reputation damaging posts and I wanted to share one…

Martin Luther King famously said “I have a dream” not “I have a plan”. So before we start talking about plans and strategies, let’s talk about dreams. About vision. Do you have a vision for your organisation? When you close your eyes and think about the potential of your organisation,…

I don’t want to scare you but did you know that there are only 12 Mondays left until Christmas? 12 weeks left to work on your business and see the plans and dreams you had for your organisation 10 months ago come to fruition. How has 2017 been for you?…

Introduction Several years ago, when I was a newly qualified youth worker I was introduced to a planning tool that revolutionised the way I planned everything from my 3-year youth strategies to individual 30-minute youth work session. Since leaving youth work this planning tool has been a core tool in…

Brand identity. It’s one of those nebulous phrases that mean so many things to so many different people. For some, it’s a set of creative combined with colours and a typeface. For others it’s a logo. Some see it as a set of values and the ethos of a company….

Welcome to 2017 and a Happy New Year! I’m going to be really honest and say that 2016 was one of the toughest, most challenging years we’ve had as a business. Circumstances outside of our control meant that a lot of the things I wanted to achieve did not come…

It’s 2016 already! How on earth did that happen? Happy New Year. You may remember that I wrote a blog last April about spending a year going into Mole Mode – digging deep to get to the heart of what it truly meant to be Audacious Creative. And the results…

In 2017 my wife will be climbing Mount Kilimanjaro. Its an adventure that will require dedication, training, discipline, stamina, no small amount of courage and… lots of specialist equipment. Much of the kit you can hire (not much call for 5-season sleeping bags in the UK!) but is some stuff…

They say that print is dead and that digital is the way to go. Well, digital may be the long-term future of marketing but print will be around for a long time to come. Would you rather get an email thanking you for a service you recently delivered or receive…

Like any other form of marketing, email marketing is a long term game, you can’t just expect one email to turn in dozens of clients.Unless you’re really lucky, it’s highly unlikely that you will anyway! Using email for marketing is a very good way to reach out to your customers…

So, a blog about a blog? Yes, this is really going to happen! Blogging for a business is a great way to reach out to your customers or target market. This could be by using inspirational quotes or little snippets of an interesting article that has grabbed your attention so…

Every business needs a website, right? Well… probably… but what role does your website play in helping you market and grow your business? Believe it or not, a website does more marketing than you think as it’s often the first time a potential customer can check out your business in…

Social media is one of the biggest and most popular ways of outreaching to many different people across various locations. What was once a purely social platform has now become a huge part of the forever growing marketing industry. Every day millions of tweets, Facebook posts and pictures are uploaded…

Stu writes: Some of you may not know that we’ve taken on a brilliant apprentice called Josh. Over the next 12 months he’ll be working on a whole range of services and adding to our already substantial offering as a design agency. As he’s now completed his first couple of…

What a couple of months it’s been! We’ve celebrated our fifth birthday with over one hundred local businesses, we’ve started working with some awesome new clients and been asked to mentor a new business owner to help get her marketing consultancy business up and running! Plus we’ve welcomed a new…

A man much wiser than I once said that to really get through something – to really focus – you need to dig deep. At the start of each year, I reflect on what has gone before and envision what lies ahead for the coming 12 months and then decide…

As you might have guessed from previous blog posts, we’ve moved recently and been working our way through the local takeout establishments. Within a 5 min walk there’s a pizza place, two Indian restaurants and an Indian takeout, two Chinese takeaways and a chippy. We never need to cook again!…