Tech talk: Google granted Fashion Week access

Fashion Week was once an exclusive event limited to the industry only. Now Google is breaking down those barriers with a new feature for all...

Google has just launched a feature, which grants internet users live access to runway images, live streaming and fashion-related content direct from Fashion Week in New York, London, Milan and Paris. Using a stylised algorithm, Google initiated the 'search' in a bid to connect brands directly to their consumers in real time and Marc Jacobs, Carolina Herrera, Burberry, Gucci and Louis Vuitton have already teamed up with Google to share their content publically.