Naturally delicious: sea salt and coarsely cracked peppercorns, aromatic and brisk--simple seasonings bring out the best in these chips. We start with farm-grown potatoes, sliced nice and thick. Kettle cook 'em in small batches until they're extra-crunchy and crisp. And let the pure, simple goodness of all natural Ingredients shine. Lay's(r) kettle cooked potato chips--happiness in every crunch.(tm)