Energy conservation is the practice of increasing the efficiency of use of energy in order to achieve higher useful output for the same energy consumption. This may result in increase of national security, personal security, financial capital, human comfort and environmental value. Individuals and organizations that are direct consumers of energy may want to conserve energy in order to reduce energy costs and promote environmental values.

Helps companies boost profits and productivity by cutting greenhouse gas emissions with practical advice, tools and technologies. Objective is to use resources more efficiently in a way that benefits both financial and environmental performance.

Keynote address by Amory Lovins at the Green Energy Conference Montreal 1989. Estimated that three quarters of the electricity used in the United States at that time could be eliminated by efficiency improvements, at an average cost less than one cent per kilowatt-hour.

Wisconsin Energy Conservation Corporation (WECC) is a national leader in the design and implementation of award-winning energy savings programs for utilities, municipalities, regulators and legislators across the U.S. and Canada.