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Web 2.0 : SpotBack

Description : Spotback is a new breed of personalized news service. It is designed to quickly learn each user’s fields of interest and style by analyzing how users rate and interact with news information. It then offers users the most interesting, relevant and hard to filter news information personally tailored to their taste. Spotback uses sophisticated algorithms that analyze social behavior. These algorithms are designed to harness the power of the entire community for the benefit of the individual user.