Clever, Bill. But according to the article, the evidence is the number of cigarettes bummed per ear, along with the fact that what goes in the right ear is processed by the logical side of the brain. But the way I see it, if someone tries to bum a cigarette, the logical side of your brain will assume that if you give him the cigarette he'll go away. If someone tries to pitch you a manuscript, the logical side of the brain will assume that if you buy the manuscript, you'll never be rid of him. Thus, a pitch should go to the left ear, where it will be processed by the illogical side of the brain, the only side that might consider buying it.