Scott McDonald

MASB Advisor since 2017, Scott McDonald is CEO and President of ARF, the Advertising Research Foundation. With 30+ years of research experience solving pressing business issues, he is an ardent champion of high-quality standards. He has held senior research positions at leading global media companies, including Time Inc. and Conde Nast. He also served as Chairman of The ARF 2001 – 2002. His innovative work at the intersection of advertising research, traditional media, and the digital revolution reflects his roots in academia.

Scott earned his PhD in Sociology from Harvard University and has taught courses on media measurement, media economics, and monetization strategies at Columbia Business School for the past 18 years.