Facebook ad campaigns – and indeed, most ad campaigns everywhere – are not straight lines. You don’t start ads and let them run; you need to constantly optimize and adjust your campaigns. Usually, you start a campaign and get some …

A lot of times, we talk about the need for particular metrics, and how some metrics are worth a lot less than others. Usually, it’s metrics like raw clicks, views, and likes that are deemed useless, while other metrics like …

Facebook has a very powerful advertising platform, but it’s not quite the traditional ad platform you may be used to. Most prominently, it doesn’t run based on keywords, the way ad platforms like Google do.

Businesses that focus on individual consumers rather than other businesses will find that social media is almost always a good idea. In these modern days of late-stage capitalism, social media platforms are essentially just gigantic advertising platforms with multiple channels …

Any time you read a post online about Facebook reach, and why your reach is low or declining, chances are pretty good that one of the tips you’ll see is “you’re posting too much.” When you post too much, your …

Running Facebook ads is a great way to get more reach and engagement on your posts, more followers for your page, and more hits on your landing pages. It’s also a tremendously complicated task powered by a ton of different …

Facebook as a platform is notoriously difficult to use to engage your audience. When posts reach on average a whole 6% of your audience at most, it’s incredibly difficult to reach them all. Paid ads can only do so …

Tabs have been a part of Facebook for almost as long as Facebook has existed. They were initially a much larger part of the site than they are today; they allowed for almost entire embedded websites and games within Facebook. …

There’s a wide range of advice for when and how often you should post to Instagram, to make the most of your presence on the site. Some brands get the best results when they post about three times a week. …

Everyone knows all about the copyright enforcement and various issues that plague YouTube. Did you know similar issues are rampant on Facebook and Instagram? Facebook – and Instagram, since they’re owned by the same company – has to deal with …

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