The Other Collection presented by young, hip, edgy and kooky LA fashion designer Cheryl Koo was a wonderful, fun and moving showcase of this talented lady's work. Cheryl's take on fashion blends urban class and elegant attitude all in one fell swoop.

Betsey Johnson rocks Fall 2012 at Sunset Gower Studios March 16, 2012 with floral and tulle skirting with satin finishes to represent the eclectic line of Betsey Johnson's exponentially expanding name and style

Neihule, DJ Paper, Brunch Butler, VnC, and POP phones cater to pre-reception while Stop Staring! and Ina Soltani take care of the rest for the first night of a breathtaking evening at Vibiana on March 12, 2012

Alber Elbaz celebrates his 10th anniversary as creative director at French fashion house Lanvin. The Fall collection showcases Lanvin's signature homage to making a woman feel beautiful in ready-to-wear to evening gowns

NEW at Elle By Elle Communications invited guests on Thursday, March 1st, 2012 to peruse the latest in represented labels Leoluca Handbags, Made for Good, Raven + Lily, Jedidiah, Future:Standard, MusiCares, UNITED Artist Network, GIVEN and more

The Oscar Styling Lounge displayed a dazzling Aruna Seth Shoes, Spring and Fall 2012 Collection which glammed up the SLS Hotel in Los Angeles and VIP's and celebrities were invited to select shoes for the upcoming 84th Academy Awards!

MAGIC Trade Show 2012 was the ultimate hybrid of tourist trip, business adventure, fashion explosion, and excitedly exhausting party venture; containing three solid days of 2012 - 2013 apparel and footwear by global brands for retailers

For the fourth fabulous year, Doris Bergman hosted a Pre-Valentine Oscar Gifting Suite at Café La Boheme offering Hollywood Insiders and VIPs a chance for a sneak peak at some of the hottest new fashions, cosmetics, gourmet cuisine, sweets and more

Agabhumi throws an intimate party for display of their finest merchandise just in time for Valentine's Day lovers in press and VIP. Invitation included personalized after hours shop, sweet catering, and an even sweeter Valentine gift bag

Aruna Seth stayed at Andaz Hotel Wednesday, January 11; sleeping well into Thursday with their U.K. based couture footwear company take on special engagement fashion footwear for The 2012 Golden Globes