Privacy Policy

The Elevate Fly Store is operated by Collinson Latitude Ltd. on behalf of Virgin America, Inc. Effective Date of this Policy: August 14, 2014

Introduction

We hope that you enjoy using our website, safe in the knowledge that we Collinson Latitude operating the Elevate Fly Store website on behalf of Virgin America, Inc. are committed to protecting your privacy and security online.

This Privacy Policy describes information that we collect about you; and how we use and protect this information. Please also refer to the site Terms and Conditions.

What information we collect and why

As a registered Virgin America Elevate frequent flyer program member, when you make qualifying purchases through an affiliate site via the Elevate Fly Store website you will be entitled to earn Elevate Points in accordance with our Terms and Conditions.

Elevate Fly Store will collect and store the information you provided in the Elevate sign up process, including personally identifiable information such as your name, mailing address and e-mail address. Elevate Fly Store uses this information only for the purposes of calculating and posting Elevate Points. Elevate Fly Store does not collect personally identifiable information in any other manner, only by you providing it to us during the Elevate sign up process.

Who we disclose information to

Elevate Fly Store does not provide your personally identifiable information to third parties for direct marketing purposes. Elevate Fly Store may engage third party contractors who provide services to Elevate Fly Store and who may have access to such information in connection with performing their services but none of these third parties have permission to use or disclose such information. Such information may be made available to affiliates of Elevate Fly Store (i.e. any parent or subsidiary entities) or its agents, such as independent auditors, consultants or attorneys for internal business purposes. Your information may be disclosed if, in reasonable judgment, such disclosure is necessary to comply with law or government agency requests.

Cookies

Elevate Fly Store uses cookies to track your purchases with participating retailers to calculate and post Elevate points to your account. To learn more about cookies and what we use them for please see our FAQ about the use of cookies.

Changing Personal Information

You may review and update the personal information you provide by signing in into your Elevate account and selecting 'My Account'.

How to access Personal Data that we hold about you

Please refer to the ‘My Account’ section in your Elevate account. You can also reference your Elevate Fly Store Transaction History Page.

Other Information

Elevate Fly Store may receive account information from affiliates including information regarding qualified purchases. Elevate Fly Store discloses to third parties non-personally identifiable information that Elevate Fly Store has obtained about your online behavior in the aggregate for advertising and marketing purposes and to service providers to enable them to improve services. Elevate Fly Store does not provide information regarding individual users but only aggregated data.

Links to Other Sites

The Elevate Fly Store website and services may contain links to other websites and the software may redirect you to websites that are owned and operated by third parties including affiliates. Elevate Fly Store is not responsible for the privacy or confidentiality practices or the content of such websites. We encourage you to carefully read the privacy policies of each site you visit.

Where it is necessary for the allocation of your Elevate Points, Elevate Fly Store may disclose to participating stores information you have provided, or information that Elevate Fly Store has obtained about your Elevate Fly Store account or shopping behavior.

Elevate Fly Store may also receive account information from participating stores including, but not limited to, information regarding purchases made, products ordered, order number, as well as the time and date the purchase occurred. You agree to hold participating stores harmless for any information disclosed to Elevate Fly Store.

Changes to Policy

Our Privacy Policy is reviewed regularly to ensure that it reflects how we use your information. Any changes will be notified to you by updating this policy.

This Privacy Policy was last updated on 14 August, 2014. Your continued use of the site and the services indicates acceptance of this privacy policy. In the event that Elevate Fly Store is acquired by another company by merger or acquisition, use of your information is subject to the privacy policy in effect at the time of the transaction until the acquiring company changes the policy.

How to Contact Us

If you have any questions about the Virgin America Elevate Fly Store please email us at elevate.partners@virginamerica.com.