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Named for the lifeguard station located just down the block, Tower 20, Tim Clarke’s popular retail store in Santa Monica, California, has a simple goal: to infuse inspiration drawn from the coastal lifestyle and the essence of the “perfect beach house” into any space, regardless of size or location. Gathering together a highly edited selection of art, objets, and custom furnishings made to order, Tower 20 offers products and inspiration unavailable anywhere else.

Scandia Surf homes embody the best of the Scandinavian aesthetic in their look and feel. The style is understated in both form and palette, taking inspiration from the wind-and-sea battered homes of the Nordic coastlines that withstand an almost constant barrage of salt spray year round. Though Scandia Surf borrows from the clean lines and well thought simplicity of modern design, it is softened by organic shapes and textures, the inclusion of vintage pieces, locally sourced materials and objects and a soothing, muted color palette inspired by the beach and sea.

Seaside Mediterranean homes contain accents that echo the art, architecture, and design of France, Greece, Morocco, Italy, and Spain, but softly blended so the very essence of these special places is implied but never referenced directly. They depend as much on a tactile experience as they do on colors, colors that are of the “barely there” variety that feel as though they have been faded by the seaside sun. Above all, these homes exude a relaxed warmth and a strong, understated grandeur that is entirely unique that is at once contemporary and timeless.

Like a bespoke suit or a hand made car, true luxury is timeless, elegant and lasting. Inherited Ease transcends fashion and trend, utilizing a mixture of furnishings, color and objects made from materials meant to last, not just through next season, but through generations. Platinum bathtubs, crocodile upholstery and custom designed silk wall treatments might be paired with 17th century French upholstered pieces and hand knotted silk rugs to create a concert of grace and harmony that is both comfortable and entirely chic. These are homes of the highest quality and style, and find that elusive balance between comfort and luxury.

Much like the iconic image of the Kennedys playing touch football on the back lawn at Hyannis Port, or the classic American style of designers like Bill Blass, Beach Classic is timeless yet modern and free of unnecessary embellishment, but never dusty, layered or out of touch. Beach Classic homes possess the ebullient American spirit; a zest for life and culture that encourages a sense of energy and optimism. At once firmly rooted in the past and completely contemporary, Beach Classic never goes out of style.

Native Woods homes find inspiration in the exotic, open-plan tropical homes in places like Bali, Hawaii, and Brazil, where the separation between interior and exterior is sometimes non-existent. Native Woods uses building materials rooted in nature, and personal objects and furnishings that evoke a sense of place and history. These homes often feature walls of glass that completely fold away, and are literally made of and filled with wood and wooden accents. Their expansive, welcoming designs truly embrace the natural world.

Whether it is an upscale eatery, retail clothing boutique, or designer atelier, the public spaces have one foundation for style. They are infused with inspiration drawn from the coastal lifestyle and the essence of the Coastal Modern philosophy. Any space, regardless of size or location, can draw from this relaxed elegance. There is no single design style, era, color scheme, size or shape that typifies coastal modern, because the style is about a way of living and looking at the world.