Socialite slashes $10M off price for UES co-op, swaps brokers

Socialite Shafi Roepers is finally getting serious about selling her pricey Fifth Avenue co-op. It’s now on the market with a $10 million price chop.

Two years after listing the unit, located on the third floor of 4 East 66th Street, Roepers is now asking $55 million for the pad. She’s also swapped brokers, replacing Serena Boardman of Sotheby’s International Realty with Brown Harris Stevens’ John Burger and Nancy Elias.

At around 7,000 square feet, the new asking price works out to just over $7,857 per square foot — still a premium, but more reasonable than the initial ask of $9,285 per foot. Accessible via a private elevator landing, the unit one of 18 units at the tony J.E.R. Carpenter-designed building, located at the corner of Fifth Avenue.

The unit features four bedrooms tucked away in a private wing, along with “baronial” entertaining rooms and a “grand scale” formal dining room, according to the listing. The apartment was renovated by architect Peter Marino, best known for his edgy designs and work for retailers like Louis Vuitton and Christian Dior. Maintenance is $17,987 monthly.

Along with Roepers, the post-Labor Day market has brought other sellers closer to reality: Designer Tommy Hilfiger just re-listed his penthouse at The Plaza Hotel for $50 million, down 37.5 percent from the most recent asking price of $58.9 million. (Hilfiger initially sought $80 million in 2013.) And hedge funder Steve Cohen slashed the price of his duplex at One Beacon Court to $57.5 million, 50 percent less than his original asking price of $115 million.

At 4 East 66th, other well-known residents have included the late Alan “Ace” Greenberg, former CEO of Bear Stearns. Microsoft co-founder Paul Allen paid $25 million for the penthouse in 2011, property records show, while Tiger Global Management’s Chase Coleman owns the fifth and sixth floors. Over the course of several years, Coleman and his wife Stephanie have shelled out $88.5 million for the two-floor spread.