While the Moto X phone sign-up page is already live on Motorola’s official website, the Google-owned company is still unwilling to divulge more information about the anticipated smartphone. However, thanks to eager sources of leaks regarding the device, we now have a clearer glimpse of what the device’s back side would look like.

They’re colorful, and they include purple. Veering away from the traditional black and white cases, the leaked photo shows three unusual colors, including teal and red, hinting at a possible shift in Motorola’s design language. Apparently, the device will be a little more rounded than the DROID RAZR series. The battery will also likely be removable. Don’t expect a unibody design like HTC One’s or the Lumia 928′s.

It is not clear what the device’s primary case material will be. It could be plastic considering that it will be easier to have color variety with this material. Moto X is tipped to feature at least 16 colors, with the possibility of choosing a combination of several colors for a single device. However, prospective buyers can look forward to the possibility of getting the material they prefer as hinted with Motorola’s first ad for the Moto X smartphone.

The recently published newspaper ad highlights buyers’ “freedom” to choose what they would like to have on their device. It emphasizes the possibility of customization, just as rumored. Hopefully, the touted customization includes the choice of case material.

Also noteworthy, of course is the company’s emphasis on the smartphone being designed, engineered and assembled in the United States. Obviously, the ad is aimed patriotic Americans who might feel it’s about time to support “Made in America” products in the midst of growing competition from Asian companies.

Extent of customizations still uncertain?

The extent of customizations is still uncertain. It could be limited to the exterior (color, trim and engravings, a la iPod). However, information published by ABC News claims that customizations will include the kind of wallpapers and color themes to be used by Android itself. It’s unclear whether or not buyers can also order software-related customizations. It will be interesting, though, if Motorola offers the option to pre-install apps specified by buyers.

For carriers interested in having the device on their inventory, a standard version will be available. Obviously, customizing them is out of the question. The Moto X is presently being tested by carriers and will be “coming soon.”

The first true Google-Motorola handset is one device worth anticipating. The idea of being able to do customizations even makes it more exciting. With the Galaxy Note 3, Sony i1, and HTC T6 expected to be announced soon, the second half of the year is surely a great season for smartphone enthusiasts.

Which begs the question: Which color or customization would you choose? The choice of colors seems to be an interesting one, particularly for Motorola. Would you get a …read more

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