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Author Information

Barbara Assadi is the co-founder and principal of
BayCreative, a researchbased advertising and marketing services
firm in San Francisco. In that capacity, she manages marketing and
creative content for client companies. Previously, she was
marketing programs manager and editor-in-chief of Oracle
Corporation’s Web site and managing editor at Quark, Inc.
Barbara has collaborated with coauthor Galen Gruman on several
other books on publishing software and has been a contributor to
Oracle Magazine, Macworld, Publish, and InfoWorld.
She has edited software books for Adobe Systems and Peachpit Press
and has taught university-level courses on publishing topics.

Galen Gruman is the principal at The Zango Group, an
editorial and marketing consulting firm, and senior editorial
associate at BayCreative, as well as editorial director at
EmergeMedia, publisher of IT Wireless. Currently a frequent
contributor to SBS Digital Design, CIO, and
InfoWorld, he has also been editor of Macworld and
M-Business, executive editor of Upside, West Coast
bureau chief of Computerworld, and vice president of content
for ThirdAge.com. He is coauthor of 18 other books on desktop
publishing, most with Barbara Assadi. Gruman led one of the first
successful conversions of a national magazine to desktop publishing
in 1986 and has covered publishing technology since then for
several publications, including the trade weekly InfoWorld,
for which he began writing in 1986, Macworld, whose staff he
joined in 1991, and most recently SBS Digital Design.