December 02, 2010

Beatles or stirred?

One of our favorite projects to date has been the creation of the Double Cross Vodka bottle. The design team was given a rare level of creative freedom, and we love the results. Availability is expanding too, with the vodka now available for sale in NY, NJ, Miami and online.

In an effort to bring delectable libations to New York's theater goers, Double Cross is partnering with The Nederlander Group, Broadway's largest theater organization, to provide theater-lovers delicious cocktails during intermission.

The first collaboration was on the show "Come Fly Away," a tribute to Frank Sinatra. For "Come Fly Away" Double Cross was the official vodka of the show and martinis were served from brightly lit custom-built bars during the break. It was a set-up we're sure Mr. Sinatra himself would have enjoyed.

This time around, Double Cross is the official and exclusive vodka for another excellent musical called "Rain: a Tribute to the Beatles." At the show thirsty patrons can enjoy two different Double Cross cocktails, "With a Little Help From my Vodka Tonic" and "Beatle Juice", at "The Cavern" bars (named after the famous bar in Liverpool where the Beatles got started) located throughout the theater.

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Beatles or stirred?

One of our favorite projects to date has been the creation of the Double Cross Vodka bottle. The design team was given a rare level of creative freedom, and we love the results. Availability is expanding too, with the vodka now available for sale in NY, NJ, Miami and online.

In an effort to bring delectable libations to New York's theater goers, Double Cross is partnering with The Nederlander Group, Broadway's largest theater organization, to provide theater-lovers delicious cocktails during intermission.

The first collaboration was on the show "Come Fly Away," a tribute to Frank Sinatra. For "Come Fly Away" Double Cross was the official vodka of the show and martinis were served from brightly lit custom-built bars during the break. It was a set-up we're sure Mr. Sinatra himself would have enjoyed.

This time around, Double Cross is the official and exclusive vodka for another excellent musical called "Rain: a Tribute to the Beatles." At the show thirsty patrons can enjoy two different Double Cross cocktails, "With a Little Help From my Vodka Tonic" and "Beatle Juice", at "The Cavern" bars (named after the famous bar in Liverpool where the Beatles got started) located throughout the theater.