Reputation Marketing

Are Online Reviews Controlling Your Business?

If you are a local business did you know that your online reviews may determine your success and profit? Just think about what your prospect does when they are going to buy something. They ask around then they look up the website and finally check reviews. If you have bad reviews you will lose a significant amount of business.

92% of Internet users read product reviews and 89% of people say that reviews influence their purchasing decision (eTailing Group)

Have you checked to see how you stack up against your competition in a local search? If your competitors have a near 5 star reputation and you are at three, your in trouble! Just one star can mean thousands of dollars a month which is vital in today’s economy.

A difference of ONE star in an online review profile can lead to a 5-9% difference in revenues. (Harvard Business Review)

It doesn’t matter what you do, if you have a business you have reviews. Facebook, Google+ and Yelp for instance all have automatically created profiles for your business. Have you claimed them so someone else can’t control them? Have you optimized them to make your business look as good as it can? These online reviews help to determine your bottom line!

61% of people rely on user reviews for research before making a buying decision (razorfish)

Which company do you do business with, one that has 4.5 rating or one that has a 3 rating? Silly question, right? When given the choice we always start with the higher rated business and allow them to lose it. If they do a great job we usually stay with them. Are you the top rated?

If you have no reviews that can be even worse. Many consumers look right past you because they don’t trust you. On top of that Brightlocal also showed that the amount of reviews also determines trust. If two businesses have a 4 star review and one has 190 reviews versus the other one with 6, consumers trust the one with more reviews.

70% of Consumers Trust A Business With A Minimum of 6 Reviews (BrightLocal.com)

Improve your Online Reputation through positive reviews, social media, local business listings and local search, all the places your future customer looks. Call us today 720-399-6000 and we will do a FREE analysis of your Denver Reputation or for anywhere else your company is located.

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”