Incontinence posted current value growth of 8% in 2015, equalling the rate recorded in 2014. The category continued to benefit from growth in the number of people aged 65 years and above in Hong Kong, as older people are the main consumer group for incontinence products. The category’s performance was also positively affected by changing societal attitudes to incontinence, with a reduction in the taboo surrounding this condition making consumers less embarrassed to actively seek out products...

Euromonitor International's Incontinence in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Understand the competitive environment, the market’s major players and leading brands;

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