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Keynote sessions

Amy Jo Kim

With an eclectic background in neuroscience, computer science, and psychology, Amy Jo Kim is part social game designer, part community architect. Her design credits include Happify, Netflix, Rock Band, eBay, Ultima Online, there.com, thesims.com, nytimes.com, indiegogo.com, and others. She pioneered the idea in 2007 that game mechanics make Web design more engaging, sticky, and viral. She's also known for her 2000book, Community Building on the Web, a design handbook for connected communities, available in 7 languages (English, Spanish, German, Italian, Japanese, Korean, and Chinese) that's required reading in game design studios and university classes worldwide. Kim holds a PhD in Behavioral Neuroscience from the University of Washington and teaches Game Design at the USC School of Cinematic Arts. She's currently developing game design tools, workshops and ebooks for Players' Journey and Coop Gaming.

Stephen P. Anderson

Stephen P. Anderson is an internationally recognized speaker and consultant based out of Dallas, Texas. He created the Mental Notes card deck, a tool that's widely used by product teams to apply psychology to interaction design. He’s also of the author of the book Seductive Interaction Design, which answers the question: "How do we get people to fall in love with our applications?"