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After hearing Samsung had ditched London for Berlin, because London was too expensive and not trendy enough, Gavin Bridge cheekily asked them to come to Bristol instead.

And after he announced on Twitter that detailed plans for how the building would be restored would be submitted next week to Bristol City Council, he outlined a vision for it that would include ‘technology and media firms’ rather than more ‘vanilla’ corporates.

(Image: Cubex)

The Finzel’s Reach site has been the last major site on the waterfront in the city centre to be redeveloped – and is situated right opposite Castle Park.

(Image: Cubex)

The six floor red brick building has already got planning permission in principle, and now Mr Bridge said more detailed plans would be submitted for the 27,000 sq ft of office space.

“Planning will be for office use but styled to attract technology and media firms rather than more 'vanilla' corporates,” he said.

Inside the Generator Building on Bristol's Floating Harbour (Image: Cubex)