Brooks also SPECIFICALLY told the mainstream media when he had his press conference that the reduction in ticket / parking prices WILL NOT IMPACT the payroll the team has to work with.

Assuming he isn't flat out lying (and I don't think he would) obviosuly there are other areas that carry more impact on payroll then it was assumed in the past.

Lip

I believe Brooks because the reduction in ticket prices should not negatively affect ticket revenue. The seats with the steepest discounts are the seats that went mostly unsold over the past few years, so there should actually be an increase in ticket revenue and attendance. The higher attendance will lead to more revenue from ads, so it should be a win-win.

If attendance doesn't increase significantly in 2013, then I would absolutely expect a payroll purge.