Expert Satellite Hires Gearon Hoffman

Expert Satellite, a Worcester, MA, provider of DirecTV products and services, appointed Gearon Hoffman, Boston, as its first advertising agency.

The shop competed with several Boston-area rivals for the account, whose billings are estimated at $1 million to $2 million in the first year.

Gearon Hoffman will create a national television campaign breaking in March, with media planning and buying responsibilities, too. The agency also will run online advertising and direct marketing programs for Expert Satellite.