It’s a savvy acquisition for Yahoo, one that delivers a pre-existing and very local audience to Yahoo Sports, which is battling it out with ESPN.com and other rivals for the desirable college-sports-fan demographic. And of course, it helps that Rivals.com is actually making money–about $22 million or so a year. That said, it’s not really the sort of major acquisition (read: Facebook) that might make up for the two big bungled acquisition chances–YouTube and DoubleClick–that allowed Google to take such a commanding business lead.

AllThingsD by Writer

AllThingsD.com is a Web site devoted to news, analysis and opinion on technology, the Internet and media. But it is different from other sites in this space. It is a fusion of different media styles, different topics, different formats and different sources. Read more »