samedi 21 décembre 2013

The King of Ecommerce in China !

Jack Ma is the King of ecommerce in China !

The initial public offering of the imminence of Alibaba Group, the largest conglomerate e -commerce in China, reads as another scary story of China Inc. The IPO could value the group as 120 billion dollars, making it the third largest Internet company after Google and Amazon. In 2012 , gross on two sites in the affiliate transactions - Alibaba Taobao and Tmall alone reached 160 billion dollars, more than eBay and Amazon combined. Forbes called the company " a threat to Amazon , eBay, Wal -Mart and everyone " because it can undermine global distribution selling cheap Chinese goods not online and worldwide . On 11 November, the Chinese equivalent of our Black Friday retail D -Day , Alibaba has handled more than $ 5.75 billion in transactions, the highest ever recorded in a single day by a business website online any where .sources linkedin
Alibaba as a former employee, Aliren (Ali - person like Alibaba calls its employees and former ), I am proud of the accomplishments of the company. But Alibaba could I know go beyond its domestic market to become a global consumer giant , or is all this talk yet another exaggerated fear of China rule the world ?

History of the Founder

During my first management meeting in early 2007 , I heard founder and CEO Jack Ma said that Alibaba is a great company , not because it has the best product or technology (it does not , Jack has openly admitted ), but because it has the best culture and people . He spoke for over an hour without notes, and delighted ("You must have aesthetic extraordinary if you consider me beautiful" ) , cajoled (" We will invest 200 million [ yuan] in this new strategy " ) , threatened ("You are a revolutionary against if you do not want to start a revolution " ) and trumpeted ( "If not now , when? If not me, who ? " ) .source

He moved the room laughing at the fear and back as a master conductor .
In China, Jackis idolized as much as Steve Jobs was in the United States . Pithy quotes , witty , and bold Jack are widely disseminated , discussed and memorized. Book after book was published on his remarkable rags to riches story , starting as an English teacher . And it is probably the only businessman in China whose presence in a television program may raise the rating of the show.
Meanwhile, its employees, Alirens are famous for their hard work and loyalty. They did not leave the ship as others in the industry of the Internet . They revere their leader and often quotes his words of inspiration. And whatever the wild objectives Jack throws at them , they determine the means of satisfying them .
I joined Alibaba in part by curiosity. Most Chinese Internet companies copy the successful American models and what they see as the necessary culture freewheel egalitarian Internet . But Jack , on the other hand, has built a seemingly Chinese company ( ie patriarchal ) with a full internet potential. How did he do ?
Closely with Jack at the meeting manager , I realized that he did so because he is the rock star Jack Jack and the helmsman - his eloquence and absolute conviction galvanized everyone in the room to join him in redefining commerce of China. SEO in China is usefull say amour-chine

And for a brief moment, I understood why so many others before me had followed Mao Zedong, the Great Helmsman , in the communist revolution. Some people just want to follow, even if they are running their own melody.
Sometimes I wondered if Alibaba really like the idealized legend of the Red Army.

The building of the army loyal helmsman began with recruitment. At its inception , Alibaba preferred to hire fresh graduates of second rank. Unlike their counterparts in large schools, these humble children , eager to prove himself, did not have the haughty attitude or daring to assert their conventionally naive ideas. The company then drilled six values ​​in these new recruits - " customer first ", " teamwork ", " embrace change ", " integrity ", " Passion " and "Commitment" Each group . business has been assigned a dedicated liaison officer RH , known as his " political commissar " (I kid you not ) , who oversaw the performance of employees. quarterly, performance evaluations were mandated , with 50 per cent the basis of membership of employees in the company's values ​​. those with bad scores value, even the most successful , was fired.

Alibaba.com

Those who survived these opinions were treated like family . Everyone gave a nickname , identity unique and exclusive Alibaba, after a character in the fantasy novels that Jack loved martial arts. Alirens were encouraged to treat each other as brothers and sisters, and Jack officiated periodically group marriages . Even those who left were invited to " come home " for special corporate events .
I enjoyed working on Alibaba because Alirens . What they lacked in experience they made in humility , enthusiasm and friendliness . And they worked hard for constant overtime was assumed , and nobody complained about missing a date night or not tucking their children into bed at night. Sometimes I wondered if Alibaba really like the idealized legend of the Red Army , where officers and soldiers formed a surrogate family and close and a new era in personal sacrificing everything for the collective.
But even in 2007, the band showed cracks. Later this year, a subsidiary of Alibaba Group, Alibaba.com , went public in Hong Kong , which has many long-term employees , it millionaires. Some of them have grown complacent or fatigue . After eight years in the trenches , they wanted to enjoy the fruit of their battles on their time with their own families.
In addition to experienced professionals came Alibaba. The company , after conquering business-to -business and business -to-consumer e -commerce and online payments , is expanding into software services and online advertising. He had to hire and integrate expertise from outside.

Starting of Alibaba

I was one of those employees , having started the Yahoo China, Alibaba acquired in 2005 unit . Jack finds it difficult to turn us into a search engine leading and transforming the culture of Yahoo China Alibaba mold. A new president has been awarded and a new strategy was designed at the top, then solemnly announced at a meeting of all hands. The problem was that very few employees Yahoo China has bought into this strategy, despite a rallying speech to Jack who made everyone laugh .

While meetings at various levels were convened at Yahoo China to " solicit feedback . " The purpose of the meetings, it soon became clear , was to convince the opposition that they were wrong , they were on the wrong side of the next wave of the Internet revolution, and that they should " embrace change " as dictated by the Alibaba culture. reminded me of the rectification campaigns of Mao to eliminate those who refuse to comply with its vision of what China should be .

Gradually , opponents locked and reluctantly joined the revolution . A year later and after much fanfare repeated addition, the revolution has fizzled . Two laps later , Yahoo China was dead. ( He was arrested by Alibaba earlier this year . )
Experienced professionals , feeling alienated culturally and professionally sidelined , began to leave . Many of those who remained were invited to move to HQ and Alibaba have been indoctrinated with, for example , pilgrimages to the house where Alibaba began , like pilgrimages to the site founders of the Communist Party .
Ultimately , I went , too, for another opportunity that promised greater freedom and career growth. However, after seeing the dramatic failures of Yahoo, eBay and Google in China, I often wonder if the way Alibaba is the only way to win there . To date , culture , training and performance evaluation Alibaba remained the same as the group has grown to more than 20,000 employees worldwide .

Prove critics wrong , it became the largest company of China's Internet and is still rapidly growing in cloud computing , logistics and finance online. And Jack , having won its revolution with its motley army , is now the undisputed godfather of entrepreneurship Vintage China .

Americans , too, are familiar with the stories of visionaries , titans dotcom authoritarian as employment and Jeff Bezos . But these are more the exception than the norm. In China, while the charisma of Jack may be unique, its emphasis on culture and values ​​as management tools is not . Small and large businesses in China have control over their employees , expecting absolute loyalty and obedience. Confucians advocated such an organizational model of society for thousands of years, Mao and successfully incorporated into the Communist regime. And it lasts : Today in Beijing , exercises military type of restaurant employees are a common sight on the streets.

Chinese Society is Changing

As society and the economy of China are becoming increasingly complex, it is difficult to understand the country or sector booming business in the future with such a fanatical adherence to a control. Already , Alibaba is to find new crops of graduates hired - more individualistic and more vocal about their opinions - much more difficult to manage sayd a specialist about Digital in China. And the revolutionary youth aged and tired , looking forward to the wealth of the next IPO of all the Alibaba Group .

For me, this is the crack in the armor legendary Alibaba - culture can not remain static. Both Alibaba and China have benefited greatly from the hard work of the people and the vast market opportunities opened by the reform of Deng Xiaoping. But the current growth model of China is running out of steam . The government knows it needs more innovation of its people to ensure growth and stability, but it is not ready to let go of control. Neither , it seems, is Alibaba employees.
So high marks Western consumer can rest a little easier this time. As the next Jack Ma arrives to infuse a sense of individual creativity and freedom in China Inc., Chinese brands like Alibaba will probably find it difficult to take on the worldsource

SEO optimize your page to promote your ecommerce website

For Google SEO Tips to success

Decryption key points recommended by Google in its SEO guide that has been updated. 10 tips on specific points which are far from being met. Yet they are essential in the eyes of the engine.
Relevant anchor text (anchor text )
The text between the anchor link tags ... < / a>

inform Google about the content of the page to which it points ." It should provide at least a rough idea of ​​the content to which it refers ." This advice Google may seem simple, yet it is far from being well respected.

It means to avoid putting the URL in this tag , or especially , off-topic texts, including " click here " and other page numbers. This applies to internal links as for external links .
Google also recalls the need to differentiate in the CSS so that they are not presented in the same way as the rest of the text. It also states that the engine does not like anchor texts filled with keywords, too many, or too much text . Google can see the SEO Black Hat he can punish .
)Although inform the "alt" attribute images
!

The "alt" attribute is used to associate a text to an image . " All images can be a file name and an attribute " " distinct and you can make a profit out of these two elements " alt says Google. It is possible to optimize its ranking by filling this attribute well - always with effective keyword for SEO for example.
out as anchors for links, so make sure not to use generic file names , such as " image1.jpg " or " im.gif example. 's alt text therefore not only serves to improve the ranking on Google Images.
Also indicates that Google Sitemap file for images provides information relevant to his robots.

3) Captcha and nofollow links for content generated by users

No follow links (rel = "nofollow" ) tell Google not to follow the direction pointed by these links. They do not convey the potential popularity of the source page to the target page.
Google explicitly recommends applying policy "no follow" links posted in the comments, and even in all TOS ( user generated content ) .

" Zones blog comments most likely contain comments spammy " says Mountain View. It is indeed one of the levers used to practice black hat SEO
This is not to transmit " the reputation of your site hard forged a site containing spam" , that is to say not to use a third of its SEO efforts .
This can also be detrimental to the site that hosts these links "spam" , Google also makes clear . " If you send links to links that Google considers as spam , you can endanger the reputation of your own site" , that is to say its SEO.
To guard against " spamindexers " Google recommends using captcha and / or activation of comment moderation .

SEO GOOGLE Tips

Finally Google reiterates that it is possible to assign a link to " nofollow" to all links on a page using an appropriate meta tag ( HTML code of the page). via
Google specifically recommends 5 ways to promote a website and improve its ranking .
Inform users that new content has been added to the site, for example via RSS or newsletter .
"Investing in advertising offline " site, and in particular ensure " that the URL is shown on the cards of the publisher, in letterheads , posters, etc. . "Mountain View also recommends
" to add the site in Google Places and Google Maps".

Note that sometimes the two together, and for example, in England, the first half of the first page of results in a query can be made ​​only links from Google Maps. Not be present can therefore sometimes be detrimental in terms of SEO .
For Google, the presence on social networks is now essential to do well referencing his site. It explicitly recommends in the guide, but with moderation . " Avoid involving your site in schemes where your content is artificially promoted to the top of the list ," says the guide.
Finally always to generate valuable backlinks, Google says very clearly that it must, however, " avoid buying links on other sites for the sole purpose of improving the PageRank rather than generate traffic. " Again, the point is far from being respected, but yet it is clearly stated in the guide.
source : SEO website
Google specifically recommends 5 ways to promote a website and improve its ranking .
Inform users that new content has been added to the site, for example via RSS or newsletter .
"Investing in advertising offline " site, and in particular ensure " that the URL is shown on the cards of the publisher, in letterheads , posters, etc. . "
Mountain View also recommends " to add the site in Google Places and Google Maps". Note that sometimes the two together, and for example, in England, the first half of the first page of results in a query can be made ​​only links from Google Maps. Not be present can therefore sometimes be detrimental in terms of SEO .

Networks

For Google, the presence on social networks is now essential to do well referencing his site. It explicitly recommends in the guide, but with moderation . " Avoid involving your site in schemes where your content is artificially promoted to the top of the list ," says the guide.
Finally always to generate valuable backlinks, Google says very clearly that it must, however, " avoid buying links on other sites for the sole purpose of improving the PageRank rather than generate traffic. " Again, the point is far from being respected, but yet it is clearly stated in the guide. via this website

Optimize its SEO !

Too many SEO kills SEO. " Too vigorous implementation of these recommendations could damage the reputation of your site ," says Google. What is the limit not to cross ? Google gives an idea : we must
"create content primarily for your users , not for search engines ."
Google, aware of certain techniques, and advises example of " insert too many keywords unnecessary intended only for search engines, or troublesome , or meaningless to users ." Or even " hide text users , while posting for the search engines " (method of " cloaking " can potentially be severely punished )

Finally, another salient example of content created solely for robots : Use blocks of text summarizing eg " common misspellings used to access a page" that are " of no real value to users " .. . but that can be positioned in the SERP matching queries with errors

Conclusion...

Do you think it is enough ? Not really because Baidu has 70% of market share in China. So you nee to do SEO on baidu

lundi 18 novembre 2013

Singles Day in China - Ecommerce Boom

Singles sales on Monday broke records of e -commerce and pushed China back in the spotlight .
When it comes to e -commerce , to set a date to focus on promotions is very fashionable . It was first Cyber- Monday , where traders have discovered that consumers who return to work from a weekend of Thanksgiving shopping held to actually lead to spend online . This figure rose to a larger purchase dates on the calendar. This year, the Adobe Digital Index expects Cyber ​​Monday sales to reach U.S. $ 2.27 billion , compared to U.S. $ 1.5 billion last year.

1.5 billions sales in China!

Given the global reach of American giants of electronic commerce, it is not surprising that Cyber ​​Monday has become a global event. Despite not celebrate Thanksgiving, online bargains and near Christmas Cyber ​​Monday urged European and Latin American newspapers also . Some countries have tried to go it alone. " Mega Monday " in the UK is a week later than Cyber ​​Monday , while Australia has launched days " Click- Frenzy" with varying success . But the last two years have seen China pork limelight thanks to the spectacular growth of "Singles -Day " on November 11 .
humble beginnings
Single day began among students in Nanjing looking for a date to celebrate celibacy and the regulation on those represented by four 11/11. In fact, it is difficult to see the initial appeal to buyers. Large commercial periods fall around China 's National Day on October 1st and the Chinese New Year in January and February . Accordingly represents a lull in November , unlike the pre-Christmas frenzy melee begins in Europe and the United States .
However, this also explains the eagerness with which retailers have sought to appropriate the date as their own. Alibaba , the largest online retailer of China began to market the day of Singles in 2009. Sales were initially modest , less than 10m dollars, but have grown rapidly . Last year , transactions of U.S. $ 3 billion was the largest single day of online shopping day of the year. This year, he has cemented this position with estimated Rmb35bn (U.S. $ 5.75bn ) sales.

A difficult market

E -commerce in China is growing rapidly. Earlier this year McKinsey reported that online sales grew at an annual compound growth rate (CAGR) of 120% in a decade. According to the Internet Network Information Center in China (CNNIC ) online sales last year rose 66 % to RmB1.3trn ( almost 200 billion U.S. $) . Growth slowed in 2013, but reached 35 % in the first nine months of the year, compared to the overall sales growth of less than 9% .
Online sales now accounts for 6-7 % of retail sales in China , highlighting the speed of convergence with Western markets. Even more striking is the role that smartphones and social media play . According to the CNNIC about 40% of online shoppers with a mobile navigation device while s -commerce is also receiving more attention in China than elsewhere.

Chinese e -commerce market is a tempting but difficult for foreign players to enter . Alibaba has a B2C market share of nearly 40 %. He is joined by 360buy and host of smaller operators who participate heavily on prices. eBay has learned this painful lesson , entering the market in 2004 and released two years later. Amazon showed stamina but just cut a 2% share . Majority stake in Yihaodian Walmart gave the company a relatively small building footprint , while eBay 's second attempt to enter the market is quiet , with the acquisition of Xiu.com as a springboard .
Despite ominous start foreign retailers are unlikely to give up easily on a market that shows little sign of slowing, despite greater caution in the retail market at large. Based on the levels of growth in the first nine months of 35% of Chinese online sales will reach $ 280 billion this year , passing the United States as the largest market for e -commerce in the world in the process . Beyond that the sky is the limit with McKinsey forecast that Chinese online sales could reach $ 650 billion by 2020

lundi 28 octobre 2013

In China, e-commerce is a bloodsport!

Strange story about ecommerce in China !

A hot mess . This is what you will see on the first page of the very first e -commerce site in China.
There is a bewildering series of banners , rows of links , icons touting promotions and discounts. It is a shock user interface that seems to bring out the worst in web design .
And it was designed that way.
"They want this atmosphere of shopping ," says Yu Gang, president and founder of Yihaodian , a leading online retailer in China.
Why Chinese online sites look "chaotic"
What you should know about business in China
China a difficult market for online businesses
"Our consumers as a page that is very crowded , busy with lots of links so that they can open many windows at the same time . "

CEO of e -commerce giant Alibaba

China technology investor and former CEO of e -commerce giant Alibaba , could not agree more : "When I worked for Alibaba, I cleaned the homepage on an international level , it only works not . ".
Before the next IPO Alibaba, I had the full download from insiders e -commerce in China for CNN " on China. "
They tell me that in , crazy crazy world of mainland e -commerce, rules of the road in the West do not apply simply .
Superlative statistics are well known : China has the largest Internet population in the world with over 591 million users . China is the second largest market for online retail world , pointing to $ 210 billion in sales in 2012. Taobao, the e -commerce engine to Alibaba consumer benefits more important than eBay sales and Amazon combined .
The magnitude of the e -commerce market in China is attractive . But it is also difficult to crack due in part to the lack of service delivery across the country question.
"The logistics industry in China is highly fragmented , with people such as UPS and FedEx in China is still unable to provide national coverage and quality service ," said Yu out .

So many Chinese e-commerce companies ...

So many Chinese e-commerce companies , including Yihaodian provide their own last mile delivery to reach customers with a network of mopeds and motorcycles.
Another point of distinction is the highly social nature of their clientele.

-" Social media is a big in China ," said Oliver Rust, senior vice president at Nielsen .

-"Fifty percent of consumers in China are leveraging social media to learn about new products . "

-"Retailers need to engage in the social conversation and interact with tech-savvy consumers in China are becoming more open to increase e -commerce spending. "

And it is not just open a Weibo account registered . Online chat between customers and merchants is standard instant messaging integrated in almost every platform e -commerce .
But do not let all the talk of the sympathetic fool you shop . The company is brutal.
When David Wei was the head of Alibaba , he led the offensive to weaken and defeat eBay in China.
"When Taobao fought against eBay , we identified ten things eBay made ​​in China - and we did it 100% differently ," he said.

Ebay ?

So while eBay charged for his tuition, Taobao offered no tuition fees at all .
While eBay has used an auction model to classify lists , Taobao has used a model of retail classify fresh atop lists.
And while eBay limited between merchants and customers communication , Taobao has created an instant messaging tool to encourage communication between buyers and sellers.
Ebay finally closed its main site in China.
" The first ten things, the most important thing was eBay , winning their elements, their winning recipe in the United States , in fact become the poison killing their business in China ," said Wei .
So if you 're a brand manager , investor or entrepreneur naked eye the market, observe with an open mind and proceed with caution .
In China , e-commerce is very competitive .

dimanche 20 octobre 2013

E-commerce in China and taobao

Online sales in China generated $ 190 billion in 2012. The industry of online sales increased by 120% between 2003 and 2012, that is to say, from the year of creation of the most trusted online sales not only in China but also in the world Taobao ("find treasure" in Chinese).

Taobao is owned by Alibaba Group, the undisputed giant of the Chinese e-commerce. The main objective is to promote Taobao system complete e-commerce to ensure a good experience for its users.
And to do that, Taobao meets the expectations and needs of Chinese consumers, unlike the giant eBay. The implementation of that strategy was to transpose the American system for the Chinese market, which cost him a dismal failure.
Expectations of Chinese consumers of e-commerce are very different from those of Westerners.

For the Chinese, for example, trust between buyer and seller is very important. That is why they can communicate via "Aliwangwang" chat Alibaba, Taobao and offers mostly fixed price (which can be traded via chat) and only a few auctions (unlike eBay). The auctions are an individualistic way to buy or sell, making it an inappropriate method in Chinese culture, collectivist basis.

Chinese online consumers !

In addition, customers have the option to pay on delivery, cash and after checking the quality of the goods, as they would have done in a traditional shop in China. This payment method is also suitable for Chinese culture, in which the payment by cash is the norm. For example, the Chinese population of Paris is the target of many flights snatching. It is indeed a cultural trait for the Chinese to carry a lot of cash on them.
The design of the interface'' Taobao is also suitable for Chinese consumers. Site colors are red and orange, colors that symbolize the festivities and prosperity in Chinese culture. This is a very positive message to consumers, and is important to consider in a marketing strategy in China.

In general, the symbolism is very important in the behavior of Chinese consumers, unlike the Western consumer, explain the founder of this Agency !

Finally, Taobao offers free registration and a very good customer service, operational 24 hours 24.
Its perfect adaptation to the Chinese market explains its huge success.
Today, Taobao is:
80% of C2C market online
500 million users
60 million regular visitors per day
800 million products
Almost $ 100 billion in sales
One of the 20 most visited sites in the world. The eleventh in April 2013, according to the ranking site Alexa Internet traffic.

Taobao !

Consumes on Taobao?
taobao's customers
The most important category of Taobao users is that of 25-35 years. They look more and more to buy high-tech products and spend a lot of time comparing prices on the internet.
Taobao: an opportunity.
Taobao is a very effective tool for small and medium-sized companies that want to enter the Chinese market
The investment is minimal: a company can create its online presence for free
Since it is the largest site for online sales in China, Taobao allows great visibility in the Chinese market for sale online
According to a study by the Institute Mckingsey, online sales will continue to grow in importance in China should represent $ 650 billion in 2020
Taobao can buy in small towns (a few million), which have neither good distribution networks, or a variety of products.

II. Tmall a question of confidence

Tmall is an extension of Taobao. This site specializes in B2C online trade, and is also visible through the site Taobao.
Unlike Taobao has a reputation for everything that people want at the most attractive prices, Tmall offers branded products. The price is not the marketing argument Tmall. Rather consumer confidence in the products offered on the website and brand protection against counterfeiting.
Some consumers are not buying counterfeit items and are therefore trusted online stores on the site. So Tmall allows brands to control their image and reputation.

The opportunity on Tmall
Open a shop on Tmall is very interesting for several reasons:
Tmall represents 50% of B2C online today, then it was created in 2008
B2C e-commerce has increased by 130% between 2010 and 2012
Customers are protected from counterfeiting
Buyers will more easily on Tmall shops because they are confident
Chinese ecommerce shop 1
Chinese ecommerce shop 2
But opening a shop on Tmall remains a somewhat complicated investment for foreign companies. That is why opening a shop on this site is recommended for companies wishing to settle in the Chinese market over the long term.
In order to open an online store on Tmall must:

Solution !

Having its registered company in China
Having its registered brand in China
Pass an online exam organized by Tmall to check if the site rules are well understood
Submit official documents
Pay 160,000 RMB (about 3,000 USD) as security deposit.
Both sites online sales are intended for different budgets for companies that use their brand as a marketing argument and those that offer attractive prices for their products. Online sales in China is a growing market and a very interesting opportunity, it would be a shame not to take...

lundi 7 octobre 2013

How to success in the Chinese Ecommerce world?

Nearly 600 million Internet users in China and begin to aggressively shop online. The challenge for outlets online business is to define exactly who their customers are and how they make their buying decisions. In other words , what influences to spend money online?
What we do know is that men shop differently than women, even when it comes to online shopping. For example, we know that men tend to be more , let's call it , goal oriented when they shop online . But they also tend to buy things specifically for themselves. That said , both sexes are looking for two key elements: the lower prices and greater convenience .

Chinese Consumers

2012 annual report from Nielsen on online purchasing behavior of Chinese consumers has shown that for a couple of key categories covered by the survey , men were more active than women in online shopping. Eighty percent of male respondents ( against 59 % of women ) put online for consumer electronics purchases , while 71 % of male respondents ( against 66 % of women ) put online to buy services .

With more people shopping on the internet , we also see the online shoppers are becoming more impatient as they shop . If they can not easily find what they want , they move quickly . They want to shop on their terms and timelines.

Key of Success ?

So how can we ensure online shopping is rooted in the experience of the Internet at large for online consumers in China?

According to the survey , 66% of consumers were connected to both users microblog and social networking site . The implication for brands is to use their microblog presence as centers for the dissemination of information to combine and meet all other digital platforms as a business site , a mini - site, the page brand social networking campaigns and viral video content.

With the penetration of smartphones , e-commerce is changing a little further to m- commerce. We can see that consumers are not even wait to get home to turn on their computer and start spending . Consumers want to browse and buy when they want it - on the subway , waiting for friends or even during meal times . Engage with mobile users is essential in this regard and most other markets.

Unlike Amazon 's dominance in the U.S. 's , there are many large e -commerce in China fierce competition level players , so it might take longer for a standout leader to emerge . For now, the players existing ecommerce face costly challenges around logistics and price. Some are also struggling with the alignment of the purchase online and offline experience. Shops and / pickup flexible delivery are very popular, especially when combined with smart promotions through online platforms and offline.
Satisfied customers with successful online purchases are likely to drive more sales as consumers share their positive experiences via social media.

A Nielsen survey found 85% of Chinese consumers regularly used social media to share their experiences with online shopping .

As retailers seek to align and grow their business online and offline, the challenge is to develop effective marketing strategies for the sophisticated Chinese consumer:

1 . Gaining confidence -

Create an environment of trust with your customers and make them feel valued. Each brand must take some time to understand the specific online networks that engage their customers and become a part of it . Relying on trusted experts or appropriate celebrities in China has also managed to build trust .
The bottom line is that emotion is key. In a world where the consumer sees hundreds of advertisements in a single day space , which triggers an emotional response is proven to give your product or brand the attention and recognition it needs to stand out. From there , you build the dependence of the brand , success here will take care of itself as consumers will recommend the product to others.

2 . Get Connected -

Chinese online shoppers are mainly young consumers seeking value and convenience educated . Offering assortment of unique products online and giving consumers more convenient options for payment and delivery are also likely to resonate with these buyers.

3 . Communications -

Again , social media is a powerful communication platform that is watched several times a day. E -commerce and online shopping store overthrow the consumer conversation in the traditional sense. Consumers are now looking websites retailers specific products and learning of goods via social media. Retailers must engage in this social conversation and interact with tech-savvy consumers in China are becoming more open to increase e -commerce spending. It is also suggested that a campaign offline / online integrated doubles the recall of your brand.

samedi 5 octobre 2013

Ecommerce for the start-up fashion in China

The year 2013 will be remembered as one in which China has surpassed the United States as the largest market for digital retail world, writes the author of a report published by Bain & Company,

564 million Internet users in the country and 242 million e- customers.

" Retail online already totaled 6 percent of all purchases ,"

Meanwhile, in the clothing sector , e -commerce sales represent an even larger share of the overall cake .

Approximately 13 percent, according to iResearch estimates .

But for most Chinese e-commerce is dominated by a few domestic giants, including Taobao, VANCL , M18 and Jingdong . In fact, the top five players control 65 percent of the online retail market in China, according Workshop Paribas.

In fact , Taobao alone - which consists of Taobao market, a consumer survey which is China's response to Ebay and Tmall , a site selling business-to -consumer on which brands can open and manage their own e-commerce stores - more than 50 percent of all retail spending online .

Faced with this reality , are trademarks of medium-sized retailers and sentenced to nibble at the edges of the growth of the party e-commerce in China?

Indeed, many Chinese fashion and clothing brands have their options of e -commerce as a binary : launch with one of the key players, or wait . Some have decided to wait for a more favorable market environment , but the vast majority of fashion retailers have lined up with the giants of Chinese e- c0mmerce - positive results .

Being on the big sites like Tmall , which hosts more than 50,000 branded stores, allows retailers to tap into the eastern several million daily visitors site. " On 11 November 2012 a special shopping day like Cyber ​​Monday in the United States ,
Tmall had over 250 million visitors, almost the entire population of online shopping in China ," said Florence Shih , responsible international public relations Taobao Group .

At the end of the day , sales sales through Taobao and Tmall market had exceeded $ 3 billion .

By comparison , sales of the entire United States on Cyber ​​Monday in 2012 were less than $ 2 billion . In addition, the launch platform scale as Taobao, with their millions of users, is certainly a good way for brands and retailers to increase knowledge of consumer behavior online .

In fact, it turns out that instead of stopping the growth of e-commerce in China Goliaths offer many opportunities for highly profitable business online fashion medium to flee on their platforms forms , as evidenced by the success of companies like Justyle and Angel Citiz .

Justyle (简 时尚 品)

www.justyle.org/‎
Founded in 2007 by Xu Qun with English partner Dr. Martin Shoben Research Center of London fashion , Justyle designs and sells clothing menswear for the mass market of China. With charm and vision, Mr. Xu , who goes by the nickname " Runzhi " ( borrowed form Chairman Mao himself) , has raised $ 15 million in investments Zhixin Capital, Balderton Capital and DFJ .

The company has no physical or traditional e -commerce stores. Instead , every day on his Tmall shop Justyle grows a wide range of fashion basics such as jackets . Prices are low - about 100 RMB ($ 16) for a T- shirt or RMB 300 for a jacket - but the volumes are high, up to 50,000 units a bestseller . With about 300,000 frequent buyers Justyle had sales of $ 80 million in 2012 and an annual growth rate of 400 percent.
But this has not been easy for Justyle . When BoF met Mr. Xu Jiaxing , last winter , optimizing its supply chain is a major concern . Indeed, Justyle struggled to plan purchases of fabric and thread correctly to match the extent of consumer demand .

Citiz Angel (天使 之 城)

shop217225.taobao.com/In 2004 , the founder Li Jing , also known as Miss "A" left a job in an insurance company to launch a fashion boutique on Ebay , which quickly gained popularity. To avoid increasing costs Ebay , Jing moved the store to Taobao market and today 's women's fashion brand online Angel Citiz is one of the best interpreters of Taobao , and in 2010 and 2011 , was voted a favorite customers.

From 2006 to 2009 , sales of Angel Citiz increased steadily at a rate of 300 percent per year. The success came from the selection of boutique products - from Japan , Korea and Europe - which were otherwise difficult to find in China. Miss "A" also modeled all products Angel Citiz itself, which was not only profitable, but makes for a funky shopping experience and distinctive.

In 2012, Angel Citiz income reached $ 38 million , and in the search for greater growth , Miss "A" sold 80 percent of shares in the company for $ 16 million to Liebo , another another fashion industry successful online which began modestly on Taobao Marketplace. The company started with an initial investment of RMB 1000 ($ 163), has since gone on to raise venture capital funds Matrix Partners and Sequoia Capital , and now leads annual sales of 500 million RMB

vendredi 27 septembre 2013

Yahoo, Softbank back Chinese e-commerce giant Alibaba in fallout

In the past year , as the graph above shows , has been Yahoo! ' s stock on a steady rise , from well under $ 20 to now just over $ 32 a share - the highest level in almost seven years. The company is now worth around $ 33,000,000,000th
So what is behind the new-found love ? Yahoo is basically still a bit player in search , with only 11.4 percent of the market. And according to Ad Age , changes in the advertising market and a shift of users on mobile devices to a 11 percent decrease in Yahoo! led ' s core business of selling large display ads.
Certainly the big, glamorous profile of Marissa Mayer CEO has contributed to Vogue to focus attention on the company.

History

The company also has a new design of high-traffic website. Meanwhile, it is muscular sports and financial sectors (Yahoo Sports is consistently near or at the top of sports sites such as Yahoo Finance for companies) have helped here , Yahoo! to top Google as most popular site in July. And that's not even counting the billions of page views nicked by the recent acquisition Tumblr.
Speaking of Tumblr, perhaps the purchase of a site with so much street cred among tech- savvy hipsters , the company increased the usefulness . There were also numerous reports about the change in culture at Yahoo, once seen as stodgiest the big tech companies. Another advantage could be that keep investors interested in the company to participate in Yahoo! Japan, the nation's most visited web - portal .
But no, the real reason for the interest in Yahoo has called to do with a Chinese e- commerce giant Alibaba. When Scott Kessler of Standard & Poor recently it's on Bloomberg News , "To be realistic, we think a large part of the profits and a lot of the interest in Yahoo shares are predicated on one thing , and that is Alibaba. "
....

What?
Alibaba

A woman walks past a wall of advertising on Alibaba in Hangzhou , Zhejiang Province on 26 September 2013 start . ( Chance Chan / Reuters )
Investors have long pointed out that Yahoo! 's investments in Asia, especially its stake in Alibaba , which controls about 80 percent of e -commerce burgeoning Chinese market, a hidden source of value were . But it was never an easy way for the company to unlock that value , or for investors to understand exactly how much percentage Yahoo! is worth . Alibaba is a privately owned company in a country where financial transparency is rarely based .
That's changed in the past year . In September last year, Yahoo and Alibaba made ​​a deal in which Yahoo received $ 7.6 billion half of its stake in Alibaba . The left Yahoo still have about 23 percent of the company. The cash from this deal was Yahoo! breathing space not only with shareholders - the company spent a large portion of the proceeds to buy back its own shares - but also make for the purchase of fast-growing companies like Tumblr. Both these trends are good news for the stock.
The more speculation about Alibaba plans have increased the number of investors have been eager to invest in Yahoo as a way of gaining indirect exposure to a fast-growing company .

And this week it was revealed that Alibaba is planning an IPO in New York, which to the company as much as $ 75000000000 to stage could appreciate . After the shares start trading , it will be easy for investors to see how valuable Yahoo! 's remaining shares in the company.
Investors may want to curb some of their enthusiasm . Reports surfaced that the real reason Alibaba decided to work in the U.S. in Hong Kong list because the company's founders wanted to iron control instead of ceding too much to keep to the shareholders control. And the record of Chinese companies go public in the U.S. has not always been outstanding.
discover the Top popular website in China..

But now investors are enthusiastic. They are expressing their enthusiasm by the exclamation mark back in the shares of Yahoo! for the media-savvy makeover coming. Stay for the chance to participate in the huge head of the Chinese e -commerce industry

samedi 21 septembre 2013

Ecommerce war in China: JD.com will stop the corperation with Sina Weibo

Domestic jd.com online shopping platform will end cooperation with popular social network Sina Weibo services in the country by the end of September, and consumers will not be able to connect to the market through their Weibo accounts , e -commerce retailer said Sunday .

"Since our partnership with Sina Weibo will soon expire , we expect users to request Weibo accounts jd.com to continue their online shopping. Their previous purchase data will be stored in new accounts, " a PR representative JD who asked not to be named told the Global Times Sunday.
Analysts attributed the decision to JD recent agreements between Chinese e -commerce leader Alibaba Group and Sina Weibo .
After the acquisition of a 18 per cent in the social networking service for $ 586 million on April 29 , Alibaba announced to link users Weibo accounts with both platforms for online sales - taobao.com and tmall.com of August 5
Because of its competitive relationship with Alibaba, JD is unlikely to continue its cooperation with Sina Weibo , Wang Tingting , an industry analyst with the consulting firm iResearch , told the Global Times Sunday.
The move marks the intensification of the rivalry between the two platforms, e -commerce . Earlier in 2011 , JD stopped using Alipay, a third party payment service developed by Alibaba.
Wang also gave another reason behind the movement of JD to cut its link with Weibo .
" Weibo is still working on a way for experienced business growth customer base or increase transactions operators e -commerce platform significantly . Consequently , JD could choose to terminate this cooperation low profit ", he noted , adding that JD still need about three years to make a profit.

The PR manager JD agreed that the number of consumers Sina Weibo gained is very low, suggesting that this transaction will have no impact on the future work of JD .
The company relies mainly on its own services and prices to attract consumers , rather than cooperation with social networking sites , the official said . JD currently has over 100 million users, he revealed.
But Wang said that the era of attracting consumers with low prices is over, and social networking sites are likely to become another important means of channeling potential consumer platforms e -commerce , if the effect is difficult to predict.

Rude competition

For the sake of data security against fierce competition, JD also severed its ties with third tenpay.com payment platform Tencent recently Shousong Chen , an analyst with independent e -commerce based in Beijing , told the global Times Sunday.
Shenzhen-based Tencent provides e-commerce services via buy.qq.com and yixun.com .

The data showed that iReseach Tmall led the field of e -commerce with a share of 50.8 percent of the domestic online purchase transactions in the second quarter , followed by JD with 17.1 percent and 5 6 percent with Tencent .

JD said in a statement e-mailed to the Global Times Sunday that the decision to end cooperation with tenpay.com not affect the payments that buyers could end processes through other channels , such as online banking .

samedi 14 septembre 2013

Chinese moon cake festival

As China gears up to the Mid -Autumn Festival on the 19th Celebrate September , President Xi Jinping recent raid on the official spending on extravagant mooncakes makes international headlines .
The crackdown on the boxes of these traditional treats that can run from a few hundred dollars per box in the thousands, is part of the newly minted president overall strategy to curb corruption in the ranks to command government .

Although mooncakes as a harmless gift seems to be in China, they are largely seen as instruments of graft , part of a gift culture that lines the pockets of officials in return for favors . Boxes of mooncakes are often re - gifted, or returned to a business in exchange for cash, while high-end mooncake boxes , the magnificent approach . Last year , the state-run Xinhua news agency on buying a house in the popular Wangfujing shopping area selling crates of solid gold mooncakes for 42.900 yen each , a price that translates to 429 grams per yen.

What does the raid for the mooncake market mean?

That depends on which end of the market is under review. " The average person is not buying China World Hotel , they buy in the supermarket ," says Beijing -based Sienna parulis - cook, her dissertation for the University of London School of Oriental and African Studies wrote on mooncakes and the culture of gift giving in China . Manufacturers mooncake as Daoxiangcun , a popular , time-honored mooncake brand in supermarkets across the country in retail for ¥ 48-260 per box or Haagen- Dazs , the ice cream filled cakes sell for a few hundred dollars per box , appeal private buyers who are looking to treat friends or family to a gift and is likely to be affected in a cultural tradition and are not much of the raid , she says.

At the Peninsula Hotel in Beijing , this year's moon cake sales " similar " to those of the previous year , says public affairs director , Cathie Yang . Yang says the peninsula , most of the mooncake customers are companies from all pre-ordered will sell 5,460 boxes, which cost between ¥ 308-980 each . The predicted total of 490 boxes is short of last year's sales. But the peninsula mooncake prices are solidly middle class. " It is the five-star hotels that were in the total expenditures made," says parulis - Cook. " The luxury ones are facing the greatest challenge .

High -end retailers mooncake

High -end retailers mooncake the pinch more immediately feel and longer-term than their mid-range counterparts , she says , noting that the most is the upper class mooncake retailers hawking expensive , elaborate boxes that obvious cases of conspicuous consumption are be . Since the beginning of the crackdown on corruption this year, hotels around Beijing were losing money due to the loss of official spending on luxurious banquets, an indicator for what lays in store for probably mooncake sales , she says. " Banquet is another form of giving. Hotels If all money lost by official editions , I am sure that they lose money on their mooncake sales, too."

The long-term effects of the ongoing corruption crackdown on the mooncake market reflect a major change in the way the rich consume luxury goods in China, said Shaun Rein, founder of the China Market Research, a Shanghai-based consulting company that focuses on the buying habits of the wealthy class of China .

" The culture of giving is still there ," he says.

"They are just giving different kinds of gifts . "

"Every gift looks mooncakes as corrupt . " Instead, market trends on
items that are used or consumed at home and are not as easy to move
judge at a glance , such as massage chair , or dietary supplements, he
says. And the flow goes in both directions.

Be investigated as officials for graft fear will continue to give or acceptance of bribes suspected moved the culture of gift-giving from striking objects , such as Louis Vuitton bags or gold foil wrapped mooncake boxes. " Mooncakes are obvious ," says Rein.

When the officers are increasingly paralyzed in ceremony favors at will , are those who .

Favors for hedging their bets with less expensive gifts " A few years ago , when someone has a 5000 yen clock , it was almost quid pro quo , the official could help with something," says Rein. " Well, if you give a gift , it's only 1000 yen , because they know not the official may be able to help them now. "

vendredi 13 septembre 2013

The influence of the Internet and Social Media
in China

You might know 90% of professional buyers begin their search on the internet. There are a total of 3.47 million requests every minute on Baidu.
There are several search engine in China, but Baidu is the leading search engine in the Chinese Internet.

It is also ranked 5th in the world (http://www.alexa.com/topsites/global).
Knowing facebook and twitter blocked by the great firewall, China had Weibo 微 博 (470 million Tencent Weibo 腾讯 微 博 accounts, 400 million Sina Weibo 新浪 微 博 accounts) and RenRen 人人 网 or 校内 网 (with 162 million accounts) in 2012.

Weibo

44% of users use Weibo to receive information about products, and almost every major foreign company has a page on Weibo.
A McKinsey survey of April 2013 shows that 91% of respondents visited a social media, compared to 67% in the U.S.. And it is proved that social media is very important in the buying process: In fact, you would be more likely to buy something if it has a good reputation on social media, or some of her friends talked about it on a social media.
In addition, two-thirds of China's social media users follow a brand
We have been in the recent news that Sina Weibo will notice a new version on the market recently, where you can walk to the shopping platform Taobao on a Weibo account. You can see the prices, the popularity of an article, share it with your friends, and even pay online.

mercredi 4 septembre 2013

China dethrones U.S. for e -commerce

ONLINE TRADING - In booming , the Chinese e -commerce market is expected to supplant this year the United States first in the world , according to a study released this week by the consulting firm Bain & Company .

With 212.4 billion dollars ( 197 billion francs ) in revenue in 2012, the Chinese online commerce was still well away from the U.S. market ( 228.7 billion dollars, 212 billion francs). But this situation could be reversed this year , according to the latest study published this week by the consulting firm Bain & Company .

An inevitable given the trend initiated in 2009 issue: over the last four years, the sector grew by 71 % on average, while growth was limited to 13 % in the United States.

Half of online spending in 2023

At this rate, the Chinese market , led by leaders such as Alibaba Group or 360buy Jingdong could reach 3.3 trillion yuan (501 billion) in 2015. And 2023 , Chinese households could spend half of their consumption budget in e -commerce , while this proportion is only 6% today.

A change to be linked with the increasing household access to the Internet in the country : more than 700 million Chinese have access in 2013 , more than 600 million have a smartphone or tablet.

The development of e-commerce is not new and a flowering of new commercial sites was observed a few months ago already , as explained in this video report (in English) .

Phenomenal growth companies

Major Chinese groups have understood this trend and some have been able to enjoy. In the first six months of 2013 , Haier Electronics Group has seen its online sales grow by 500% : from 106 to 633 million yuan (16 to 96 million francs) , is now 2% of its sales business .

For its part, Suning Trade Group has seen , over the same period , its sales increase by 101% and reach 10.6 billion yuan (1.6 billion) in the first half of 2013.

E-commerce is also encouraged by the low margins in the traditional retail : the rising costs (wages and rising real estate prices ) forcing companies to focus more on the web.

vendredi 30 août 2013

According to a study published by e-marketer in November 2010,
"growth" is the word that could sum up the market for online
advertising in China.

With a population totalling more than one billion people, the growth
potential of the market for e- advertising is strong. Especially if we take
into consideration the fact that Internet users in China are younger and more
affluent than the average population. The increase in access connection should
help to triple the online advertising spending by 2014.

STRONG GROWTH

Today, advertising spending in China
amounted to 33.67 billion U.S. dollars, representing an increase of 14.6% compared
to 2010. In 2011, advertising expenditures were up for all media. In summary,
online ad spending should have recorded the highest growth rate of 38.5%. This
growth has increased in 2012 with the popularity of world events such as the
Olympic Summer Games in London. This phenomenon has been already observed in
the Beijing Olympics in 2008.

Internet account for 7.9 % of
China's advertising spending in 2010. Thus, the Web is in fourth place after
the television, print and outdoor display but would be placed in front of the
radio.

A STRONG POTENTIAL FOR INTERNET

China's population is more than 1.3
billion people use the Internet with 518 million and only 117 million
households have access to broadband by 2010. This potential is even more
important that Chinese Internet users are younger and more affluent than
average the rest of the population. The same number of Internet users has more
than doubled in 2012.

According to media consumers,
advertisers are expected to invest $ 9.5 billion in 2014 against 3.7 billion in
2010. By 2014, online ad spending should more than triple and maintain double
-digit growth.

A MARKET GOVERNED BY THE DISPLAY

In 2010, the Display is the most
attractive online advertising investment with 1.78 billion against 1.44 billion
for the Search format. This gap is expected to narrow gradually in 2014 without
the trend reversed.

Baidu purchases a Ecommerce website: Nuomi

The first Chinese search engine has acquired 59 % of an e -commerce site .
Nuomi specializes in purchasing, very popular in China .
With this new purchase , Baidu aims to fill the gap in the mobile.
Baidu, the top search engine in China , announced Friday that it has acquired 59 % stake in Nuomi , a Chinese e -commerce site . The operation revealed by the rating agency Fitch Ratings , amounted to 160 million dollars ( 120 million euros).

Nuomi specializes in purchasing, a popular activity in China. It is for example practiced by works councils. On Nuomi , you can order meals, magazine subscriptions , tickets for amusement parks or movie tickets , all in large numbers and at great prices.

3.8 million active users

The site now boasts 3.8 million active users, who have a paid account. According to the analysis site Dataotuan Chinese Nuomi is the sixth platform bundling online in China. She was almost 6 % of the market sites in China "group -buying " in the first quarter 2013.
But the road is still long to catch her ​​first competitor , the site Juhuasuan , which is owned by Alibaba Group. It occupied 34 % of the market during the first quarter of 2013 . Yet Nuomi has something interesting Baidu. The argument number one e- commerce website is its via mobile operations , which now represent 30% of its total sales. "The purchase of Nuomi by Baidu should expand its presence in the mobile and location-based services , as well as giving a boost to its e -commerce and advertising activities ," said Fitch Ratings .

A necessary transition to mobile

For Baidu , the time investment on the mobile . Transition more than necessary. The number of Chinese Internet users on mobile is increasing . According to the China Internet Watch website , they were 450 million to use their mobile to connect to the Internet in June 2013, nearly three -quarters of all Chinese Internet users , against 73 million in June 2008. They are also 62% access the Internet on a phone via a search engine . Baidu is currently the number one search engine in China Mobile , capturing 38 % of traffic. It is far from its 82 % share of the market for fixed Internet search .
A delay that Baidu hopes to fill as soon as possible . The company has for this purpose a new vice president , Li Mingyuan . Aged only 29 , who started as an intern in Baidu since April 2013 the head of its political motive . Shortly after his inauguration , he announced plans to develop applications of the search engine , including those for phones without data plan . Baidu has also signed an agreement with Apple to become the default search engine for the iPhone. More importantly, the search engine bought in July a very popular application store in China , 91 Wireless for $ 1.9 billion ( 1.45 billion euros ) . With the acquisition of Nuomi , Baidu wants to expand his empire a little beyond computers.
Source http://www.reuters.com/article/2013/08/26/fitch-nuomi-acquisition-to-strengthen-ba-idUSFit66806420130826

mercredi 28 août 2013

China the world's largest ecommerce Market

The Chinese e-commerce market is expected to become, this year, the world's largest in terms of expenditure to the United States, according to a study released Wednesday by the consulting firm Bain & Company.
Within 10 years, online sales could account for half of consumer spending of Chinese households, against only 6% today, plans to turn the site Taobao, owned by the local e-commerce giant Alibaba and world number 10 sites direct sales between individuals.

+71% of Growth

The commercial online market grew by 71% per year on average between 2009 and 2012 in China, against 13% in America, the study says thiw twitter account.
This change in consumer behavior due to the fact that nearly half of China's population (1.3 billion people) now has direct access to the Internet. Among them, nearly 80% have a smartphone or tablet.

3.3 trillion yuan

By 2015, online sales represent a total of 3.3 trillion yuan (about 566 billion dollars), Bain & Company said in its study.
Last year, spending on Internet Chinese accounted for 212.4 billion against $ 228.7 billion for the United States, says the firm.

jeudi 22 août 2013

This is its biggest competitor of Baidu
known in the moment and also one of the stars of the Chinese web. Alibaba selling
online has revolutionized the Chinese economy. More powerful than eBay and
Amazon combined, Alibaba, the Chinese giant e-commerce feels grow wings and
suggests an IPO on Wall Street. "We are ready," said Jack Ma, the
charismatic founder. In March, the magazine "The Economist" Alibaba
regarded "as the largest private employer and largest bazaar in the
world."

500 million users

In the “cave” of Alibaba, there is
everything. In 2003, Alibaba expands its customer base and began its
diversification. It gives birth to Taobao, a platform for young amateur sellers
on the model of the U.S. eBay. Its ease of use, lack of commission, low management
fees and the abundance of goods available (800 million products listed) has
changed the lives of Chinese consumers. Taobao currently has 500 million
registered users, who now prefer online shopping. Taobao is the fourth most
visited site in the world. Another site, Tmall, created in 2008, the site
connects professional traders with regular customers.

An important database

Alibaba reported last year more
transactions together eBay and Amazon! Every month buy or sell 50 billion yuan
of goods. If the three trading platforms Alibaba are so successful is because
the company has, since 2004, its own means of payment, Alipay. The group has a
single stock purchase information of its users. Alibaba give example to its
loyal customers, vendors, low-interest loans usually repaid within a week once
the goods passed. For two years, the company also develops its own operating
system for smartphone

Wall Street is not a dream. It is a
goal. But to reassure the American Stock Exchange, Alibaba will ensure its international
reputation, cleaning among its "dishonest" sellers and guarantee the
quality of its products....

jeudi 15 août 2013

Everything
is bought and sold on the Internet and today, the digital economy is one of the
only areas which are not affected by the crisis. Proof with this new site
"SellToChinese" which, as its name suggests, allows people to trade
directly with the Chinese.

Today
online business is the heart of the Web sector. More than a trillion dollars
have been spent worldwide in 2012 on Internet (United States was the leader of
the market). However, this year, according to some analysts, the United States could
lose their leading position, replaced by the Asia-Pacific, thanks to China and
the rising purchasing power of the middle class (over 300 million individuals).

Trade
with China has given ideas to some Web entrepreneurs. Infact, two Italian
businessmen, Alberto Toppino and Allessandro Zhou, have recently created the
website "www.VendereAiCinesi.it" to facilitate trade relations
between Italy and China and forget the linguistic border between the two
cultures. The principle of the site is very simple, a seller places an ad, this
one is immediately translated into Chinese and published online. In fact the
announcement is also present on the site "www.VendereAiCinesi.it" in
Italian and the site "www.maimaiouzhou.com" in Chinese.

The website
was immediate famous in Italy. Today the site is planned to be developed in
France under the name "VendreAuxChinois.fr". And In a few days, the
German version is planned. "SellToChinese» has a simple design, an intuitive
navigation,… and announcements are published in different categories: sale of
goods, professional services, job applications ... Everything can be found on
this site, whether hotels, houses, warehouses, workshops... No charges are asked
to the buyer and the seller. However, the site claims an interest in the
translation service, which is 37.5 euros. And the advantage is that people can stay at home
in bathrobe to make their transactions, as French people said: “Flaner en
peignoir”.

mercredi 14 août 2013

Real Estate websites in China

China has know these past 30 years one of
the most amazing real estate growth of all times, everything has changed, the
skyline of large Chinese cities and the way apartments are rented and sold.
E-commerce is now the key of Chinese real estate, with very important websites.

Different kinds of websites: who is the
targeted customer ?

E-commerce in China is a bit different
depending on if the Chinese customer or the foreign expatriate customer is
targeted. Some sites exist that are designed for a foreign customer base, such
as Scout Real Estate, a real estate agency in
Beijing. This is a good website with a lot of information about real estate in
China and you can have a look at it to have an idea of what the actual market
is. Indeed, real estate in China is about compounds with apartments available
in every one of them, the apartment compounds listed
on Scout Real Estate are luxury ones.

Apart from this type of websites, most of
the websites are designed for the largest real estate market in the world, the
Chinese market which is about 20% of the real estate market in the world and
has been a source of growth for the Chinese a,d the world economy during these
past decades. Real Estate agencies such as Century 21, Wo Ai Wo Jia and Hoze
are examples of real estate agencies with good websites, that are
representative of websites in China, a bit messy with a lot of information.

A difficulty in the e-commerce and real
estate websites in China: the reliability

A specificity of these websites in China is
that all of them display a lot of information. Be aware that a large part of it
might be irrelevant. Real Estate agencies want to attract customers and once
the client is hooked, they will do anything ti find an apartment that more or
mess looks like the apartment the client in interested in. Many of the ads on
the websites are outdated, the apartments are already sold or rented. A part of
a real estate agency work in China is to collect pictures of apartments in
compounds just to put them online.

The answer: real estate portals in China
and their response to the markets expectations

Web portals have been set up by Chinese
real estate professionals to give information to the Chinese public. Some of
these sites are Haozu, 58 and Ganji. Their specificity is the massive
information you can read online when you browse these pages.

Chinese customers feel at ease t have a
large amount of information on the pages, with a large choice of places to look
on the screen. Websites are much less focused than the western countries sites
that try to rationalize the focus of the people visiting the site. Chinese
websites have messages everywhere, and this doesn’tblur the people's focus.

Open architecture website: Soufun

The website that has modified a lot of
things in e-commerce in China is Soufun. This site has
real estate informations about 300 cities in China, and is now the number one
website for real estate e-commerce in China. The growth has been impressive,
one figure to illustrate it, Soufun's e-commerce services sales went from 23
million dollars in 2011 to 100 million dollars in 2012. This is what you can
call growth in e-commerce.

Soufun has seized the Chinese market. The
competitors are loosing market shares and Soufun has become the reference site.
Its success is based on open architecture? Every user shares its information
and this has created probably the largest world flux of real estate
information, with marketing tools, updated data about the compounds and the
apartments.

The new trend of Chinese real estate
websites and their services is that they are going global. Until now, you may
have the feeling that the Chinese situation is apart from the rest of the world,
but this is a feeling you might not have for long. Chinese real estate websites
are going global and they are extending their services. For example, Soufun, in
addition to the 300 Chinese cities has now apartments and houses available in
the USA. Chinese customers want to buy abroad and they find this site reliable,
hence a real success.

China real estate e-commerce going
global

Another website that represents this trend
is Juwai.
Juwai has apartments and houses available in Europe and the USA for Chinese
customers. Chinese people want to buy abroad but they might be afraid. The
Chinese presence in the world is more and more important and Chinese people are
beginning to have a real understanding if real estate markets abroad. Juwai is
helping them with a lot of information about the places they want to buy
property in. This might be the thing to see about Chinese real estate
E-commece, it is ambition and rationalization, these sites success might only
be the beginning of something new and really impressive in the future.