Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program

4.11 - 1251 ratings - Source

Providing the most current marketing theories and strategies for 15 yearsanow updated to cover digital platforms so you can expand your reach even further! Retaining all the advice, tips, tactics, and strategies that has made it the go-to resource for marketers who take their craft seriously, Strategic Database Marketing now shows how to use marketing metrics, measure them, and predict the most profitable courses of action on Google, e-mail, smart phones, social media, and other websites. Arthur M. Hughes, founder and Vice President of The Database Marketing Institute, Ltd, has been designing and maintaining marketing databases for Fortune 500 companies and others for the past 30 years.... out of 1472 reviews submittedaInspiron 530 433 rejections out of 1704 reviews
submittedaInspiron 1720 340 rejections out of 956 ... out of 1253 reviews
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Title

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Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program

Author

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Arthur Hughes

Publisher

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McGraw Hill Professional - 2011-12-02

ISBN-13

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