Fundraising and

Revenue Generation

COURSE OVERVIEW

Often when you think of nonprofits, you don’t think about revenue generation. But nonprofits, not unlike for-profits, need to generate a certain amount of revenue to run their organizations. Often that revenue generation happens through fundraising efforts. However, there are many other options.

It’s important to remember that nonprofits are mission-driven organizations. While they do need to stay mission focused, they also need to bring in money to achieve their missions. This course will cover the basics of fundraising, lobbying, grant writing, working with community and family foundations, and using social networking, marketing, and branding, all in efforts to bring in more revenue. Professor Grasso will share models of fundraising, approaches to other funding, and strategies for organizational communication.

Course Author

Joe Grasso is Associate Dean of Finance, Administration and Corporate Relations in the ILR School at Cornell University.

He has 25 years of financial and managerial experience in the private, public, and non-profit sectors. In addition to his administrative responsibilities, Grasso has regularly taught resident graduate and undergraduate ILR courses on campus in Ithaca and continuing education/extension courses for the Human Capital Development programs in New York City, most recently, Finance for Human Resources and Nonprofit Finance and Management.

Grasso was the VP of Administration at Washington and Lee University. Prior to joining Washington and Lee University, Joe was the Associate Dean for Planning and Operations at the University of Virginia, College of Arts & Sciences. He was also VP of Finance and Administration at Allegheny College, and Director of Budget, Planning, and Institutional Research at Colgate University. Grasso spent nearly a decade in New York State government serving as a Senior Budget Analyst in the Division of the Budget and as Director of the Budget for the New York State Thruway Authority. Grasso started his career on the Financial Management Program at General Electric.

He received his graduate degree in human resources from the ILR School at Cornell University, and a B.A. in economics from St. Lawrence University. Grasso has volunteered with and served on the boards of many non-profit and professional organizations.

Who Should Enroll

Leaders, administrators, new board members; decision-making program staff; CEOs and executive directors without a formal finance background from a range of types of nonprofits. People seeking promotion into administrative or managerial roles.

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