LOTUS PICCADILLY STORE - LONDON

The Lotus Piccadily flagship store is at 52 Regent Street in the heart of London’s Piccadilly. Lotus takes pride of place to showcase its iconic brand in a new and accessible way.

LOTUS Piccadily arrived in the capital at a massively exciting time for the UK and everything British. The nation being in full-patriotic-swing during the year of both the Olympics and the Queen’s Diamond Jubilee, this was the perfect time for Lotus to demonstrate how it’s legendary British brand, one steeped in heritage and international reverence, deserved a place in the buzzing 2012 summer calendar.

Situated in London’s Piccadilly, the Grade II listed 4,800 sq ft space, which was previously the ‘Café Royal’, is host to a diverse collection of luxury apparel, luggage, gifts, toys, and limited edition collectables - this is a store for the fashion conscious and style orientated, not purely a shrine for Lotus fans. Nevertheless, those with a passion for F1 will be able to lose themselves in the emporium, whilst those that are more concerned with quality fashion will be delighted with the beautiful lines that are perhaps more affordable than the dream sportscar!

The development of the LOTUS Piccadily retail concept has been rapid. Since its launch in September 2010 the offering has gone from online sales only to small shops in Monaco and China carrying small lines of key pieces to now a flagship store in the heart of London! The London store is the next step in a fully integrated, international approach for non-car Lotus products. The concept of the store embodies style and heritage in a ‘Best of British’ way that provides enthusiasts and fashionistas with a new Lotus experience.