The three new flavours of Ekselence ice-cream are positioned as true pieces of art and each of them is created by Riga's best chefs: Janis Sokolovskis (restaurant Riviera), Henrihs Erhards (HE's restaurant), Liene Tomsone (confectionery Kukotava). The task was to introduce the new products to the target audience and to strenghten their loyality in an interactive way.

Solution

Ekselence dessert master classes were a part of our digital campaign #desertaklase. It inspired food lovers to share their kitchen triumphs for a chance to win the oppurtunity to participate in the expert master classes hosted by three Ekselence chefs. After the competition 30 people received the invitations to the master classes which they received with great joy.