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The Center for Analytics & Creativity at the USF Muma College of Business led a new initiative in 2017 that uses dynamic visualizations, big data analytics, and economic models to investigate the economic prosperity of the Tampa Bay region. The project examined ten years of data for over forty traditional economic variables to identify the key leading factors that have a significant impact on economic growth of the Tampa Bay region. Also, for the first time ever in regional economic forecasts, the team collected and analyzed several Real-time Big Data (RBD) variables such as Google searches, Twitter sentiment, airport traffic data, real-time housing data from Zillow and the market capitalization of firms to develop insights that can provide valuable real-time signals for business and community leaders. This session will present findings and implications for startups.

(The title of this session was updated. 1/11/2018. Same great content to be presented as promised in the original session description - Interpreting Local Social Media Data to Grow Your Business.)

Moez Limayem joined the USF Muma College of Business in 2012, coming from the Sam M. Walton College of Business at the University of Arkansas. At the University of South Florida, Limayem has been charged with enhancing the college's profile and increasing its resources, building program... Read More →

Balaji Padmanabhan is Professor and Director of the Center for Analytics and Creativity at USF’s Muma College of Business. He received a B. Tech in Computer Science from Indian Institute of Technology (IIT) Madras and a PhD from New York University (NYU)’s Stern School of Business... Read More →

Shivendu Shivendu is an associate professor of Information Systems and PhD program coordinator in the Information Systems and Decision Sciences department. He has created and taught undergraduate, MBA/MS and doctoral courses in areas related to economics of information systems, blockchain... Read More →