Suppose you are a well-versed, knowledgeable, and experienced consultant. Let this situation: Fred Stringer has come up with new computer program to aid online sellers manage online auctions at sites like eBay and others. This computer program is superior to just using spreadsheet to track auctions. Fred would like his program to become dominant design, but also wishes to earn profit from all his hard work. Describe the suggestion you would give to Fred in terms of what he can do to meet both objectives.

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