Happy Friday Y'all. Here's some weekend reading about the next generation of advertising. I highly recommend giving it a read if you have the time.

Some interesting points:

Globally, consumer internet video traffic will be 80 percent of all consumer Internet traffic in 2019, up from 64 percent in 2014. This percentage does not include video exchanged through peer-to-peer (P2P) file sharing. The sum of all forms of video (TV, video on demand [VoD], Internet, and P2P) will be in the range of 80 to 90 percent of global consumer traffic by 2019.

Busy-hour Internet traffic is growing more rapidly than average Internet traffic. Busy-hour (or the busiest 60‑minute period in a day) Internet traffic increased 34 percent in 2014, compared with 26 percent growth in average traffic. Busy-hour Internet traffic will increase by a factor of 3.4 between 2014 and 2019, while average Internet traffic will increase 2.8-fold. Busy-hour Internet traffic will reach 1.7 petabits per second (Pbps) by 2019.