Monday, July 29, 2013

Jifiti Makes You a Better Gifter

Nobody wants to be a bad gifter, but who has time to learn and remember the shirt size, favorite color, or personal style of every single person in their life? Besides, those things change. To take the guessing and awkwardness out of the gifting process, a team of entrepreneurs and developers has created Jifiti, a free app that makes gift-giving easy and worry-free.

Next time you're shopping in-store or online, you can use Jifiti to “teleport” a gift to a friend or family member. Just scan an item, buy it, and send it off to the recipient's mobile phone. They'll then get a notification that they have a gift, which they can redeem online or in-store. With Jifiti, you don't have to worry about shipping or picking out the right size, color, or style. And if your recipient doesn't like what you got them, they can always select a different product from the store.

As a giftee, you can use Jifiti to create wish lists of items you want, so your loved ones will know not to get you another pair of socks or more gift cards. Scan products to add them to your list and share them with your friends and family. You'll get notifications if someone chipped in for your gift or purchased something for you.

To deliver a one-stop gifting experience, Jifiti has partnered with dozens of well-known retailers, including Old Navy, Barnes & Noble, Toys “R” Us, Williams-Sonoma, Sur La Table, Build-a-Bear Workshop, The Body Shop, GameStop, and more. The startup has just raised $2.5 million in seed funding from Simon Property Group, Schottenstein Stores Corp., and the Jesselson Group. Simon Property Group, which operates more than 300 malls in the US and Asia, will be promoting Jifiti in over 100 more of its malls by this holiday season.