Display Ads

As with any form of advertising, relevance, clever creative, and saturation are the keys to success. The same is true with online display advertising. Studies have shown that a multi-channel approach to marketing can improve conversion rates by as much as 60%, and that advertisers can reach elusive upper income consumers online because of their higher than average engagement with internet connected devices.

We have over 10 years of experience with online display advertising, and bring best practices, real-life experience, and high-level strategic thinking to your campaigns. Using sophisticated techniques including data filtering and contextual targeting we create highly targeted and effective campaigns that deliver traffic to websites, social media pages or specific landing pages. The MEDIA Agency employs third party ad server technology to deliver display ads, analyze data and optimize the media buy for greater efficiency and on demand reporting.

Display Ad Facts

Looking at common ad sizes, a Comscore study found the classic leaderboard (728 x 90) had the highest in-view rate (74%), followed by the medium rectangle (300 x 250) at 69%, and the wide skyscraper (160 x 600), a bit lower at 66%.