Bernardinelli Heads La Marzocco

Bernardinelli Heads La Marzocco

Guido Bernardinelli has been named c.e.o. of La Marzocco International.

ITALY

Guido Bernardinelli has been named c.e.o. of La Marzocco International, replacing longtime head Kent Bakke. Bernardinelli had been managing director of La Marzocco SRL in Italy for eight years.

Bakke, the company’s longtime c.e.o., remains with the company as a board member and advisor.

“As a long-term, pivotal member of the management team, Guido has been instrumental in developing and executing the company’s long-term strategic goals,” Bakke said in a statement. “This leadership transition represents a significant milestone in advancing La Marzocco’s legacy into the future. This new appointment recognizes Guido’s continued commitment in leadership to La Marzocco. I am confident in his experience, vision and passion for growing the company. I believe that he will continue to lead and advance our brand, culture and international team.”

Bernardinelli joined La Marzocco in 2002 and has had a hand in product development, expansion of offices around the world and both employee and partner relations. He most recently directed the company’s international 90th anniversary celebration and campaign.

“My most respectful and honored feelings go to the board and longtime friend and mentor, Kent Bakke, for my evolved position at La Marzocco,” Bernardinelli said. “I gratefully take on this new responsibility. I am confident that my 20-year expertise and global market understanding shall perpetuate our predecessors’ achievements and foreknowledge of the coffee community.”