Josh Peace Looks at the Division between Large and Mid-Size Retailers

Josh Peace Looks at the Division between Large and Mid-Size Retailers

As an entrepreneur who has attained global recognition for his performance in the world of marketing, Josh Peace is renowned for his uncanny ability to assess market trends. In his ‘travels’ through the world of marketing, this London based entrepreneur has found that there is a new twist on an old cliché. Where once it was proclaimed that ‘the rich get rich and the poor get poorer,’ the new cliché is ‘the rich get rich and the middle performers just get stuck in the middle.’ Here Josh looks at the very real lines of division between high, mid and low performing retailers.

“What I have discovered is that there is something very inequitable about how top performers gain so much whilst mid and low level performers seem to be at a standstill from quarter to quarter, year on year. After a great bit of thought, it occurred to me that it really is all about numbers. When you look at just how much money those large corporate retailers make each and every year, the profit margins of mid and low level retailers are miniscule in comparison. That’s why it seems so inequitable,” he says.

What Josh Peace is referring to is the fact that top performers really only need a small margin to experience growth because that small margin is based on billions of pounds, or whatever the currency is of the corporation in question. For example, one-half of one percent of a billion is worth so much more than 10% of 200,000. When you are looking at these kinds of figures, of course it will appear that top performers continually outperform mid-size retailers. The same amount of inequity exists between mid and low performing retailers.

“I believe that it is possible to break out of this holding pattern if you are in the bottom two brackets. One thing I suggest is the same advice I give to entrepreneurs around the world. Take bold steps and drive forward with an adventurous spirit. No, I am not suggesting that you take blind steps forward but rather do the research, design a growth strategy that calls for an extra bit of wagering against the market and then go for it with everything you have in you. Don’t choose the path of least resistance when trying to grow your business but rather step out with bold strategies designed to compete ‘where no man dared to tread.’”

Josh Peace says that these big corporations didn’t grow to those mammoth proportions by making weak investments. Rather they had the courage to act on research at a time when others in their industry seemed to be failing. It’s all about restructuring your focus so that you can play in the big leagues. Yes, it takes courage but it also takes knowing what the market is doing before making your move. Analyse and act. If you want to play with the big guys you need to think big, so with this in mind, there is no need to stay mired in mediocrity. You can grow as big as you can think. That’s a fact Josh has proven time and again.