Search Engine Optimization (SEO) is often the unsung star of a successful online marketing strategy. No matter what you’re selling, you’ve got to target the people who are receptive to your message, and you’ve got to send them somewhere to learn more about you—or to purchase your product.

Optimizing your content, your website, your product or service descriptions to appear at the top of search engine results is no easy feat. It involves a complex array of moving parts that all must be in sync in order to be effective. To help you navigate the esoteric world of SEO, take a look at the infographic below. See how all the parts fit together and apply some of these tactics to your own online marketing strategy.

About the Author

Don Power

Don Power is a Senior Digital Strategist with Renegade LLC, and Co-Managing Editor of SocialMediaExplorer.com.
When it comes to content marketing, Don's been the Cyrano for a variety of organizations and delivered The King’s Speech himself from a host of stages and platforms across North America. Don extends an open invitation to connect on LinkedIn or Twitter.