Explainer Videos – An Essential Marketing Tool

All businesses, regardless of their size and scale, need to market or advertise their products and/or services. They need to attract the attention of their target audience. For this, there exist many methods of advertising. One of the most effective marketing strategies is to use explainer videos.

Explainer videos are essentially advertisements in audiovisual format. They are usually 30 to 60 seconds long but may be up to 2 minutes in length. However, with longer videos, it is much harder to retain the viewer’s attention. Therefore, experts claim that the best explainer videos are short yet attention-grabbing.

How to make explainer videos

There are many software available online which can be used to make free explainer videos. You can also use simple applications such as Movie Maker. But before you can start with the video-making process, you need to brainstorm. Sit together with your team and come up with a creative idea for your product explainer videos. Once you have decided on the idea, you can move on to the next step.

In order to convey your idea to the audience, you have to use some dialog. Therefore, the script plays a vital role in determining the kind of impression that your video leaves on the viewer. The dialog is usually written in a manner that is funny or witty as it is easier to hold the viewer using humor. One thing that must be kept in mind is that the video must not be too wordy. If you try to squeeze in too many words into a short video, it might make it boring. The viewer will then have a hard time trying to understand what the video is trying to say.

After the script is done, you have to choose the format of the video. One of the most common types is animation. Animated explainer videos use handmade or digitally drawn art which is incorporated into the video. They give the video colorful, lively look. Another form of video shows a white, blank background on which a person’s hand draws or writes throughout the video. These are called whiteboard explainer videos. These are considered easier to make and can be used if you want to explain your product or service to the viewer step by step as the video progresses. Special software and tools are available which can be used to make these and other kinds of videos.

Once you have incorporated a background voice into your animation, your video will be ready to publish and share on the internet. You can upload it to YouTube or Facebook, or any other platform of your choice where you can get the maximum number of views.