Allure Global for Southern Theatres

Allure Global Solutions Inc. recently installed a wide array of its digital signage products at four locations for Southern Theatres. These locations include Amstar 14 located in Anderson, S.C., The Theatres at Canal Place in New Orleans, La., Amstar 16 in Macon, Ga., and The Grand 16 in Lafayette, La. All locations utilize multiple Allure Global digital media products.

Digital media solutions for Southern Theatres were designed to draw consumer attention, increase concession purchases and enhance consumer experience. Digital Menu Boards with enticing motion video of appealing food items are used to direct customers to the concession stands.

Allure Global’s Digital Box Office, integrated with the theater’s POS system, uses real-time data to promote movies, movie times and other key information at the box office. Also included in these installations are Allure Global’s digital directional signage and Digital Movie Posters (DMPs). The DMP’s are designed to attract attention for upcoming movies and promote frequency of visit.

“We are very excited about the possibilities these digital media products offer us,” said George Solomon, CEO for New Orleans-based Southern Theatres. “Not only do they provide us with full motion and animated graphics, but it also allows us the flexibility to change prices, time sensitive promotions and have a real ‘show business look’ in our lobbies and box offices.”

“Our products are designed specifically for the theater market,” added Rodrick Glass, EVP of sales and business development for Allure Global, Atlanta. “We have worked with theater circuits both large and small and understand their challenges. Southern Theatres has allowed us to install a full suite of our products, and they will see not only operational efficiencies, but increased sales as well. For example, we have typically seen increases from 6-10 percent for products digitally animated and promoted versus a static control.”