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20 • CLUBS AND PUBS MANAGER SUMMER 2015–2016
NEWS
X • CLUBS AND PUBS MANAGER SUMMER 2015–2016
NEWS
As many readers know, clubs are complex
businesses. No matter how small your club is, you
probably use multiple systems to manage your
point of sale system, food and beverages, rostering, events,
marketing and membership.
And, if you’re like many other Australian clubs, you
might be feeling overwhelmed. Perhaps you’re unsure
how to manage the data created from every transaction
and sale. Maybe your traffic counting system doesn’t
talk to your events system. Or, it could be that reporting
is time consuming, manual and often out of date by the
time it’s completed.
These are just some of the reasons why we developed club-
specific business intelligence platform, ClubIntel. We saw
clubs collecting huge amounts of data that couldn’t be used
in a meaningful way. We could see clubs making business
decisions based on gut feelings instead of data, and using
products that didn’t meet their unique needs.
Today, it’s a different story. ClubIntel is used by some of
Australia’s largest clubs – including Campbelltown Catholic
Club, West Ashfield Leagues and Penrith Panthers – to
make their data work harder. ClubIntel brings data from all of
a club’s different systems (gaming, membership, events etc.)
into a single dashboard. This information can be analysed,
visualised or reported on – and you don’t need specialist IT
skills to do so.
This means that you can say goodbye to managing reports
in an Excel spreadsheet. You can measure staffing costs
against revenue and track member spend. You can also you
can use data that has already been collected by your club to
drive smarter business decisions.
For example, if you sell 500 tickets to a show, you obviously
don’t need ClubIntel to tell you that it was a successful
event. You may, however, need ClubIntel to find out how
much revenue the show generated over the entire evening.
ClubIntel can measure revenue in all areas of the club, both
before and after the show, which makes it easy to calculate
total return on investment. It gives you insights into what
members spent on the evening, and in which part of the
club, so that you can identify what works best for future
events. C&PM
Robert Mete is Business Development Manager at
Professional Advantage.
THE EASY WAY TO
MAKE YOUR CLUB’S
DATA WORK HARDER
Find out more about how ClubIntel can give you
greater insight into your club’s operations. Speak
to one of Professional Advantage’s experienced BI
consultants by calling 1800 126 499 today.
From gaming revenue to member
visits, clubs generate huge amounts
of data every week. Professional
Advantage’s Robert Mete explains
how to use this data to make
smarter business decisions.
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