Knowledge Base Articles

As a rule, promotional products are imprinted with a company's name, logo or message. They include both decorative and useful items of merchandise that can be incorporated in marketing and communication campaigns. Items are used to endorse a product, service or company agenda and can include business gifts, and awards, prizes, commemoratives and other decorated or imprinted items.
Promotional products that are imprinted and distributed free are referred to as Advertising Specialties. Imprinted promotional gifts that are given as an inducement for a precise action are known as Premiums. Business gifts, awards and items that commemorate are also known as promotional products.
The importance of promotional products is in their power to carry a message to a targeted audience. The products are both useful to, and appreciated by, the recipients; consequently, they are retained and used.
Rewards for using promotional products
Promotional products are flexible, subs

The concept of promotion is nothing new and companies have been
making use of different items for the promotion of their products and
services for a long time now. Why do you think big beer companies and
tire companies distribute calendars to their customers? They do not do
this out of any charity; they have advertisement of their name and logo
behind this motive. There are many instances when promotional items
become renowned among the customers so much that they await its arrival
patiently. One such example is the calendar made by Pirelli. They make
tires but cleverly distribute their calendars with glamorous models and
these calendars are now probably known more than the company itself.
There are countless gift items that a company can use to promote its
products but in recent years coffee mugs with the names and logos of
companies printed over them have become very popular. These mugs are
chosen primarily because they are used by the customers regul

It's hard to remember when plastic water bottles weren't around,
whether in the gym, on the hiking trail, at sporting events, or in the
park. Look in your kitchen cabinets and you probably have one, its body
printed with a company's logo and contact information. That's because
companies have long regarded reusable water bottles as great promotional
items. But do they really work?
At first glace, the idea that a
drink container could increase a company's sales sounds zany. But small
promo items do just that: present a company's information to as many
people as possible, particularly customers and decision makers at
potential client companies, in the name of drumming up more business. To
determine whether an item will have its intended effect, it's best to
examine it using the four criteria that predict most items' success or
lack thereof: advertising space in terms of product scale, usability,
appeal and longevity.
Advertising Space

When you're marketing a business you want to stand out and
differentiate yourself from the competition. So why would you use the
same marketing tactics and promotional items, such as business cards,
stickers, and pens like everyone else? Those items are all just going to
get thrown in the trash. Instead, offer prospective customers something
useful, and you may just drum up more business.
One promotional
item that continues to grow in popularity are koozies, also commonly
referred to as "can coolers", "drink huggies," and "can coolers." You've
seen them before, particularly at sporting events and on the beach.
They're designed to keep your canned beverage cold, without freezing
your hand off.
Koozies are commonplace at social events like
tailgates, parties, beach gatherings, or even among a small group of
friends barbecuing on Sunday afternoons. They also are used as party
favors for bachelor parties and even weddings!
The gre

Looking to get a great return on your marketing investment? In good times or bad it is always wise to seek those marketing tools that will give you more for your marketing dollar. When it comes to promotional giveaways getting the best return on your marketing investment means finding products that will give you more ad impressions for your marketing dollar. To find these kinds of promotional products you will first need to understand what characteristics to look for in a product while developing your promotional idea. I like to view these kind of promotional products as billboards because they not only promote your brand and products or services to the recipients but also promote and advertise to others who read your company's message on the promotional product.
With this understanding in mind you should adjust your thinking when budgeting for a promotional product. Make sure your focus remains on investment return and not just on price or quantity. You will get more from a p