Polishing a star

Southstar Drug has been in business since 1937, making them the largest established drugstore chain in the Philippines.

They were acquired by a major business conglomerate and were on the list of Top 500 Corporations in the Philippines. In the provinces they were successful, but as they approached 80 years and entered the urban setting, putting up shop in major malls, they needed to strengthen their image, maintain visibility, and keep up with the times. We created a look that would not only be more visible in busy malls and streets but also build affinity with city-dwellers and the younger market.

Southstar Drug stood out with a cleaner, simpler and refreshed identity. Today, they have nearly 400 stores nationwide.