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Responsive Design and Why it’s Important for Business

The days of the Internet solely being viewed on your computer screen are long over. We now live in a world where the Internet is being displayed on all sorts of platforms such as mobile devices, tablets and laptops. In order to display this content in a user-friendly manner, Responsive Design was created. A style of web development, Responsive Design recognizers what platform one is on and automatically adapts the web page to the screen that one is watching it on. The size and shape of the screen is recognized easily, whether it is an IPad or a mobile device. Thus, providing the consumer with a webpage that is easy to read and navigate, regardless of their device.

The hassles of toggling, zooming in, zooming out, and scrolling to view your webpage have been eliminated with Responsive Design. Net magazine ranks Responsive Design as #2 on the top web design and development trends for 2012, which is quite impressive. This style of web development is the bridge that connects all the different platforms creating a sense of fluidity, thus making it easier for everyone to engage.

The advantages of Responsive Design are numerous especially for businesses and brands alike. Below are 4 main benefits that Responsive Design would bring to your business.

1. Better Consumer Experience

An overall easier web page to navigate, regardless of your device heightens the consumer’s experience. The hassle that Responsive Design negates and the speed and adjustability it brings to the webpage are aspects that any consumer would favor. When a consumer has a good experience on your web page, the more likely he or she will be able to converge (buying or recommending your service). Responsive Design allows consumers to have an easy and comfortable visit to your webpage, which hopefully drives in sales.

2. Economically cheaper

With Responsive Design you only have to manage and pay for one site. Without Responsive Design one has to pay for the uptake of multiple sites, such as a mobile site, a tablet site and a laptop site. To pay for one site that morphs into other sites, depending on the platform is an outstanding deal. Also, the sense of conformity it brings to a company is an aspect that cannot be overlooked

3. Saves Time

The overall management of your website with Responsive Design intact will save you a great deal of time. Instead of managing and maintaining each site individually, a company can do it all at once. A company can manage a great deal of individual sites all containing different content, but with Responsive Design time is saved by only having to deal with one site to maintain. With Responsive Design, time is freed up and the stress of maintaining all those individual sites seems to fade.

4. Company outlook is up to date

All companies wants to be up to date with interactive ways to display their product or services. Responsive Design, a fairly new web development allows just this. By acquiring Responsive Design you are signifying that your company is on the cutting edge, which may even, put you ahead of your competitors. Being ahead of the game in the social media world that we live in today is an invaluable asset to any company.

What do you think of Responsive Design? Do you think there are any other pros or cons?

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