President Trump refuses to axe his harried, gaffe-prone press secretary because his daily briefings are ratings gold, an insider told the Washington Post for a story published Sunday.

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"I'm not firing Sean Spicer," Trump reportedly said during a White House lunch last month. "That guy gets great ratings. Everyone tunes in."

The reality star turned commander-in-chief — a voracious television consumer — reportedly went on to compare Spicer's performances to a soap opera, adding they drew almost as many eyeballs.

The spokesman's live briefings have, indeed, trumped soap ratings: Attracting an average 4.3 million viewers, Spicer at one point outshined CBS's "The Bold and the Beautiful" and ABC's "General Hospital," per a February New York Times story.

President Trump walks out with Spicer on Jan. 22. (Pool/Getty Images)

Trump's reported remarks appear to predate Spicer's unfortunate April 11 word salad claiming "someone as despicable as Hitler ... didn't even sink to using chemical weapons" while justifying the U.S. airstrike on Syria over President Bashar Assad's use of chemical weapons.

The glossing-over of millions gassed in Nazi death camps — compounded by Spicer's coining the phrase "Holocaust center" in place of "concentration camp" — prompted many, including House Minority Leader Nancy Pelosi and the caps lock-heavy Anne Frank Center, to call for his firing.

He went on to issue a flurry of apologies, ultimately calling his comments "inexcusable and reprehensible."

Spicer's blunders, mispronunciations and former life as the White House Easter Bunny have earned him a critically hailed "Saturday Night Live" impersonation courtesy of Melissa McCarthy, who reprised the role most recently last weekend.