/ Mobile Commerce

Well, a retailer could, once. But the merchant would never know if the shopper returns because iOS 8 randomizes the device ID every time it connects to a Wi-Fi network. The solution? No surprise! Beacons.

Well, a retailer could, once. But the merchant would never know if the shopper returns because iOS 8 randomizes the device ID every time it connects to a Wi-Fi network. The solution? No surprise! Beacons.