"Our partnership with Paytm Mall (a company of Paytm Ecommerce Pvt Ltd) will make it easier for customers to buy Samsung smartphones at never-seen-before prices," Mohandeep Singh, Senior Vice President, Samsung India, said in a statement.

"This partnership is in sync with Paytm Mall's 'O2O' strategy that aims to offer convenience to customers and also help drive greater sales of offline retail outlets," added Amit Sinha, COO, Paytm Mall.

Launched in September, Galaxy Note8 won the ‘Gadget of the year' award at the inaugural Indian Mobile congress (IMC) 2017 while Galaxy S8/S8+ was adjudged the ‘Smartphone of the Year' at several other awards.