Eng
“I'm feeling pretty uncomfortable in front of such robbery. As often, the original artist isn't credited anywhere. They just changed the color, stole the design and made an ad with it. Quite a worthless , lazzy and unscrupulous way to do advertising, don't you think?”

Eng
“Did they think we wouldn't notice the similarity? The second campaign just got a Gold Lion at Cannes festival... I think that for the creative team that worked for Burger King it may be a bit hard to swallow!”

Eng
“It's not an illusion, these 3 campaigns all came out the same year... it's kinda suspicious, because they all looks pretty identical to the work of a photographer called Erik Johansson but none of them were shooted by him... In any case, it's strongly inspired by the artistic work from MC Escher.”