Tokyo Toy Show

Toyota displayed the fourth episode in its Camatte series of exploratory concept vehicles at the 2015 Tokyo Toy Show. This year also had car design in miniature, for children to create their own concepts on a tablet and drive them around a model town, all in augmented reality.

The automotive landscape is changing, and autonomous cars mean the next generation of "driver" might only ever be a passenger, but Toyota is still trying to develop a new breed of motoring enthusiast with the Camatte Petta.​

At the 2012 and 2013 Tokyo Toy Shows, Toyota debuted lifelike Camatte toy cars designed to give kids an early appreciation for the automobile. This year, it adds a new feature to the Camatte design: a digital hood that lets kids customize their roadsters with original artwork.