Fast-growing Enterprise Flash Storage Provider Pure Storage launches in Singapore as part of its ASEAN Expansion; Appoints S&I Systems Pte Ltd as the Singapore distributor of its FlashArray portfolio

Singapore, 25 October 2013 — Pure Storage, the all-flash enterprise storage array company, today announced the opening of the Singapore office and the appointment of S&I Systems Pte Ltd (S&I) as its local distributor for the entire FlashArray product line and authorized provider of pre-and-post sale customer support. This announcement follows the appointment of Cortez Smith as Country Manager for Singapore and ASEAN.

"With emerging markets poised to supplant the developed world as the main producer of the world's data by 2020, ASEAN and the wider Asia region present huge growth opportunities for enterprise flash storage adoption," said Cortez.

"Backed by its strong geographic and economic advantages as well as long-term, forward-looking government policies such as the Intelligent Nation 2015 masterplan, Singapore plays an important role in our expansion within ASEAN. We also recognize that success in this region requires the right partners. With its focus on delivering strategic business and IT convergence and regional alliances, S&I brings complementary strengths to our partnership which we hope to expand and grow alongside customer needs."

Established in 1998 and headquartered in Singapore, S&I's team of employees in Singapore, Malaysia and Thailand provide IT-consulting, business solutions, including storage and database applications, to over five hundred enterprise customers spanning a broad spectrum of industries across Asia Pacific.

"Flash memory is gaining recognition as an enterprise storage media that delivers significant business advantages that can enable companies to outperform competitors and boost efficiency and security amidst the big data boom," said Eric Sng, Chief Executive Officer, S&I. "We are delighted to be working with Pure Storage and believe that this partnership will expand our technology offerings and improve our ability to meet emerging enterprise needs."

In Singapore and ASEAN, Pure Storage recently announced the appointment of Country Manager Cortez Smith, who has spent almost two decades in the IT industry, with the last ten specifically focused on data storage infrastructure. Globally, Pure Storage has attracted some of the industry's most recognized talent to its ranks, announcing in September well-known data storage industry figure Vaughn Stewart had joined the company. Stewart is a recognized technology leader known for his technical contributions to the virtualization community worldwide. In August this year, Pure Storage announced a US$150 million funding round with top tier public market investors, marking the single largest private financing event in the history of the storage industry. This brought the company's total investment to $245 million.

Now in its third generation release, Pure Storage's flagship product FlashArray continues to deliver a ground-breaking storage experience designed to meet the rigorous resiliency, scalability, efficiency and performance requirements of enterprise clients in diverse markets, and for a variety of high performance workloads and applications, including virtual desktop infrastructure (VDI), cloud computing, and database and server virtualization. FlashArray was the industry's first all-flash enterprise storage array to successfully drive the cost of flash memory below that of legacy spinning disk, delivering the innumerable benefits of all-flash at a price point the mainstream could afford.

About Pure Storage

Pure Storage, the all-flash enterprise storage company, enables the broad deployment of flash in the data center. When compared to traditional disk-centric arrays, the Pure Storage FlashArray is 10x faster and 10x more space and power efficient, for less than the cost of mechanical disk per gigabyte stored. FlashArray was purpose-built to uniquely deliver the benefits of flash together with inline data reduction, deduplication and compression to optimize storage utilization, performance and cost-savings for a variety of enterprise workloads, including server virtualization, virtual desktop infrastructure (VDI), database (OLTP, real-time analytics), and cloud computing. For more information, visit www.purestorage.com.

The Pure Storage and “P” logo marks, Purity Operating Environment, and RAID-3D are trademarks of Pure Storage, Inc. All other trademarks or names referenced in this document are the property of their respective owners.

About S&I Systems Pte Ltd

S&I is an IT consulting, business solutions and services company that helps companies leverage technology to drive operational and strategic business success. Built on 15 years’ experience with more than 100 employees in Singapore, Malaysia and Thailand, we partner with leading technology vendors to serve more than 500 unique enterprise clients across industries and regions. With proven experience and domain expertise, S&I supports leading companies in their respective fields. We keep their mission-critical applications available and optimize IT infrastructure resources to achieve real-time data access and meet security and governance compliance, while leveraging business analytics to uncover growth opportunities, build efficiencies, and make more informed decisions. For more information, visit www.si-asia.com.