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Leading with Honor FAQ – “Why do say that ‘over-communication’ is important in leadership?”

Leading with Honor FAQ – “Why do say that ‘over-communication’ is important in #leadership?”

Lee Ellis’ Answer – “You know, there are 14 lessons (14 chapters) in Leading with Honor, and they’re all important. But, the one that probably the most important during the POW experience was communication because it kept us together. Per a quote by Admiral Stockdale, ‘it was the blood and sinew that kept us together.’ We would risk our lives to communicate and stay connected. So, we had to over-communicate and put a lot of energy into it.

That’s a huge lesson as a consultant. I see, in most organizations, where the leadership acknowledges that they need to communicate better. Quite often—without repeating the same message over and over through multiple channels, the word just doesn’t get down to all levels of the organization. When employees don’t have the right picture of what we’re doing and why we’re doing it, it makes them hard to execute and align with what the senior leaders are thinking. So, I really push for organizations to over-communicate the message by saying it in multiple ways, multiple times over and over again.

Jack Welch pointed this out in his book, Straight from the Gut. He said, ‘I had one sermon, and I preached it everywhere I went over and over again. Because that’s what it takes to get the word out.’”

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