There’s nothing unique about our products. Sure, they’re as good as you’ll get, but if our only angle was “our stuff is good”, we’d have gone out of business a long time ago.

Our value isn’t just in what we supply – it’s in how we supply it.

Why we chose service…

There are a number of reasons we chose to go down the servitization route:

It sets us apart

As outlined above, our high quality extruded aluminium components weren’t enough to set us apart from our competitors. Our service-based business gives customers what they want: clever, stress-free solutions to their problems.

According to this recent study, customer experience will overtake price and product as the key brand differentiator by 2020. So we’re clearly on to something.

It’s who we are

Naff but true. We’ve been on the scene a while, and we know that being useful to our customers wins their loyalty.

Besides which, most of us are engineers – when we see problems and areas for improvement in our customers’ businesses, we actually want to help. Go figure.