The Beauty Geniuses at Prescriptives Are Back (Online) and Ready to Customize Your Foundation

I don't know about you, but I have major nostalgia when it comes to makeup. I remember my first nail polish (Wet N Wild) and my first tube of lipstick (from Revlon, because I wanted lips like Cindy Crawford) and my first foundation was from Prescriptives, the former department store brand that was famous for its customizable foundation. I was so sad when Prescriptives was discontinued from stores a few years ago but now, it's back (online!)

Prescriptives takes its customizable foundation business very seriously and has set up a free video chat service with beauty experts who will go through your make up bag to help achieve the ideal blend of foundation. For example, if you use Nars Orgasm blush, that coloring will be taken into account for the foundation.

Each chat session takes at least 20 minutes, so come prepared with pictures and tons of questions for the Prescriptives beauty professionals. The more information you provide, the better match your foundation will be. If you can, use the chat service without any makeup on so they can see your real skin color to reach the most optimal foundation match.

Once you have the right color, a bottle will be sent to your home. If it doesn't work for you, it can be returned (a spokeswoman for the company told me that hardly ever happens).

Have you missed Prescriptives? Will you try the brand's new video chat service?