Eye Tracking

Eye Tracking technology gives us unparalleled insight into how users are engaging with a website. Teknicks utilizes this technology to make key site adjustments, drawing attention to the desired page elements and driving more sales for our clients.

Teknicks conducts usability focus group studies that will generate highly accurate eye tracking heat map reports specific to your web page. We use this data within our CRO process that focuses on increasing conversions and improving the user experience of a site. It allows us to see exactly where users are looking, what is catching their attention, and more importantly, what elements of the page are being overlooked or ignored.

Teknicks uses this analysis to adjust website designs then a/b test new designs against the original. By bringing the most important elements into focus and ensuring visitors are engaging with the key call-to-actions, these improved focal points translate into higher conversion rates and increased sales.

Benefits of Eye Tracking

A Little Bit More About Our Eye Tracking Process

Step 1

The first step of the eye tracking process is to determine the right page for testing. It would make sense to track an important page of your site that may not be performing as well as it should be. Teknicks also uses eye tracking to compare before and after designs that get a/b tested, which allows us to ensure that users properly engage with the new design.

Step 2

Once a page is chosen and the eye tracking test is setup, Teknicks works with focus groups that are as close to your site's demographic as possible. Instructions can be given, such as find a specific product and purchase it, or learn more about a specific service and fill out a contact form. This allows us to produce heatmaps and videos that track the users entire visit on the page.

Step 3

Based on the results of the heatmaps and videos generated by the participants, Teknicks will gather the data and draw conclusions on performance. These tests will help to support the entire CRO testing process and will either confirm or deny our hypothesis. Our CRO program is an ongoing series of tests, and will continue to include eye tracking tests with each new design and test being run.

A Little Bit More About Our Eye Tracking Process

Step 1

The first step of the eye tracking process is to determine the right page for testing. It would make sense to track an important page of your site that may not be performing as well as it should be. Teknicks also uses eye tracking to compare before and after designs that get a/b tested, which allows us to ensure that users properly engage with the new design.

Step 2

Once a page is chosen and the eye tracking test is setup, Teknicks works with focus groups that are as close to your site's demographic as possible. Instructions can be given, such as find a specific product and purchase it, or learn more about a specific service and fill out a contact form. This allows us to produce heatmaps and videos that track the users entire visit on the page.

Step 3

Based on the results of the heatmaps and videos generated by the participants, Teknicks will gather the data and draw conclusions on performance. These tests will help to support the entire CRO testing process and will either confirm or deny our hypothesis. Our CRO program is an ongoing series of tests, and will continue to include eye tracking tests with each new design and test being run.

Eye Tracking analysis gives you the ability to see how visitors look at your website. We will identify key distractions and optimize focus areas, resulting in more conversions for your business.

We have plenty of client experience

Tell us about your project

Testimonials

“Teknicks was able to create, launch, and manage a fast paced link building campaign that helped to significantly improve Google rankings for a wide array of topic areas. We've worked with Teknicks since 2009 and their services have offered significant value to our online success.”

Bloomberg BusinessWeek

Director, Search Marketing

"Teknicks played an instrumental role in our early organic success. Lawyers.com has dominated the search engines for not just “lawyer” keywords but the entire legal category. Nick and his team grew the site to become the #1 legal directory through their expert SEO, link building, and conversion optimization tactics. Organic has remained our most profitable channel and we are very grateful for Teknicks’ ability to grow with our brand. Only agency I trust."

Lawyers.com

Senior Director, Search Marketing

“This is an important step in NCLD’s evolution. Our website reinforces our commitment to providing parents and other constituents with support and resources tailored to children’s needs. Teknicks' marketing expertise is critical to the success of our mission. They have substantially increased our exposure through organic and paid channels, securing #1 Google rankings for major keywords like “dyslexia”, and utilizing Google Grants for AdWords.”

National Center for Learning Disabilities

NCLD Executive Director

We recognize that our clients are unique, that's why all our pricing and packages are custom. Please fill out the form below and setup a time to talk.

Teknicks is an agile Internet marketing agency specializing in adaptive and analytics-driven strategies powered by research, client collaboration, and goals.