The worlds newest display breakthrough promises to use 1/10th the power consumption and last 60,000 hours of continuous operation. The new display developed by TMD and Idemitsu Kosan is a small molecule organic electroluminescent display. The companies claim to have reached the highest level of performance possible in a 2.2" QVGA display. This display is well suited for cell phones and small media devices. The companies have been colaborating for 3 years now, and in light of recent developments have decided to move on to creating slightly bigger displays for other mobile products. Production of the current displays are expected to begin next year, with production ramped up to 1.5 Million displays per month.