"It's about celebrating some of the talent that is in this county," he said. "And there's a tremendous amount of talent here. All you have to do is walk these streets, visit these vendors and see some of the amazing things they have to sell."

Just like Maribee James, who has been selling jewelry here for the last decade.

"Usually we send in our application very early, to make sure we get the same spot, and people look for us here," she said.

But one thing has changed over the years -- more people.

"You look, and they come in, in every direction, it's great," said July Fest Organizer Ron Sall.

But it is the first July Fest for some.

Siblings Orie, Gracie and Avery Huddleston have been dancing the night away. They say they can't wait for next year's festival.