tag:blogger.com,1999:blog-6569681.post6561028061053934757..comments2015-03-16T10:12:42.472-07:00Comments on Geeking with Greg: Measuring offline ads by their online impactGreg Lindennoreply@blogger.comBlogger2125tag:blogger.com,1999:blog-6569681.post-25589506656287534452008-11-17T11:55:00.000-08:002008-11-17T11:55:00.000-08:00Similar reaction here--it would seem that this is ...Similar reaction here--it would seem that this is most useful for evaluating mass market campaigns, where there is enough signal to overcome the noise, rather than the targeted campaigns that I thought were Google's specialty.Daniel Tunkelanghttp://www.blogger.com/profile/10240432137428080022noreply@blogger.comtag:blogger.com,1999:blog-6569681.post-309547929982021962008-11-17T10:34:00.000-08:002008-11-17T10:34:00.000-08:00How far down the long tail is it possible to go wi...How far down the long tail is it possible to go with work like this? <BR/><BR/>My guess is that it would not be very far. There is so much noise that, unless the object of study were in the "head", i.e. common and frequent, it would be drown out by the noise. This limits this type of work to things like the flu (common illness) and large (nation-wide scale) advertising campaigns.. e.g. national elections, automobiles, etc.<BR/><BR/>Do they address this issue in the paper?jeremynoreply@blogger.com