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"Paris Chic, Cali Cool.” That’s the tagline behind the eco-friendly clothing brand Amour Vert. Usually, the people who refer to California as “Cali" are non-natives. The term implies a certain unfamiliarity with the golden state and a desire to be more ~CaLiFoRnIaN~. Yet, the slogan is fitting. Founded out of a need for clothing that doesn't sacrifice style for sustainability, Amour Vert’s garments are created by a French designer and made within a 20 mile radius.

Until now, the Palo Alto-based brand was only available in department stores and small boutiques but Amour Vert opens its first retail store today. Nestled in the heart of Hayes Valley, at 437 Hayes, the boutique neighbors the french confectioner Chantal Guillon Macarons and clothing store Steven Alan.

She walks the hills of San Francisco with purpose. Her style is classic, a bit androgynous, with flair for edginess. She’s always up for new adventures. She marches to the beat of her own drum. She’s fashion-forward but she values comfort, veering away from the misconception that beauty is pain. She loves rock 'n' roll. She’s a San Francisco chick through and through.

Freda Salvador is the creation of San Francisco residents Cristina Palomo-Nelson and Megan Papay. Combining their mutual obsession for Frida Kalho (“more like her badass persona than her folkloric art”) and Palomo-Nelson’s El Salvadorian origins, the duo created footwear brand Freda Salvador. They launched the company two years ago with the intention of bringing contemporary artisan shoes to Bay Area Fredas.

Many of you know me as that ditzy drag queen in a trash bag stumbling down your block at 4am. But I am also, on occasion, a snappy dresser -- in my mind. Or at least I know how to hit on snappy dressers (talk about bow ties).

The Fillmore Street Goodwill, I will tell anyone who listens, is the best in the city. I have a theory about this: Pacific Heights ladies-who-laze, on a motivated day when they're not dressing their doggies in argyle or eating sandwiches with the crusts cut off, pack up their gently-used cardigans, sheath dresses, and colored pumps and bring them to the SF Symphony's consignment shop. Should the cashier reject their finery, they sniff, and pick their way down the hill to the Goodwill. After dropping off the load they go get their hair blown out at a salon that doesn't do cuts or colors, as its plate glass window proclaims to the world: only blowouts.

Basically, there are always a ton of really nice, jewel-toned heels at the Fillmore Goodwill. And many more clothing stores with character, right down the block. Here's some stand-outs. Read more »

STREET SEEN Located on a strip of Valencia that lacks not for the twee and handcrafted, the opening of Little Paper Planes might strike city dwellers as a bit of anti-news. Of course there's a new place to shop for necklaces in the Mission. Obviously, the shop floor emphasizes artists who use locally-sourced materials. Oh, its gorgeous inside and former Design*Sponge senior editor Kate Pruitt designed the sweetly geometric shelves and displays? DUH. Next gift shop please.Read more »

STREET SEENI like LA because outfits don't have to be as functional. In San Francisco, you're always worrying about whether you'll flash someone disembarking from your single-speed, about what exactly is going to happen to those white platform sandals inside the Montgomery Street BART station. Oh lord, sandals in San Francisco?

In Los Angeles, you can wear whatever the hell you want. After all (just to be SF-bitchy about it), they don't dance down there, they certainly don't walk, and you probably won't broach the waterline at the beach, so the gold braid on your swimsuit? Appropriate, necessary. (Just take it off when you go in the pool.) In Los Angeles, you are allowed to dress like you are at the white-hot center of the hip universe, free of earthly fetters. Buy the dress in midriff.

STREET SEEN[Caitlin Donohue: Although I originally contacted former Stanford University football offensive guard and current Apple employee Ish "Mr. Marina 2013" Simpson for help in writing a style guide to the Marina, he wrote me back a rundown so evocative that I hated to paraphrase his words. And so this week, I've given my style column over to him. Check out sfbg.com for my recap of the glorious March night he was crowned king of SF's preppiest neighborhood, and don't forget, you can add flair with a belt.]Read more »

STREET SEEN What's in a lookbook? When you're a styling collective that works with one-of-a-kind vintage items, the question is somewhat challenging. Only one person can buy each outfit in Retrofit Republic's newest "Tastemakers" style book, after all.Read more »

Since you might be having a hard time finding the funds for your 1. your ticket to Phu Quoc and 2. the Opening Ceremony-Spring Breakersmall trash collection you'll need for those white sand beaches, you should at least let us help you out with the third essential component of your hypothetical spring escape: books!

You'll need them for those hypothetically long hours in the sun, and lucky you, two epic sales are going on shortly so you can save your ducats for neon logo cropped tees and duty-free Toblerones. You might also hit up Adobe Books, which has been served its final eviction notice in the face of incoming yuppie muck *sad face* Read more »