Sep 16 Get your posts ranked top of the news feed

[1 minute self development]
Social proof is the concept that if lots of other people are doing something, then it must be worthwhile for us to do so too. Put simply, it means we often look to others to guide our own actions. It’s not necessarily right, but we will often act on it anyway.

A facebook group with 100,000 followers gains social proof from having those followers. And you’ve probably noticed the feeling you get when lots of people comment positively on a photo of yours. That’s because you’re revelling in the warm glow you’re receiving from powerful social proof.

Facebook itself appears to use this social proof to determine what we read in our ‘news feed’. An investigation by Daily Beast journalist Thomas E. Weber found ‘to get exposure on Facebook, you need friends to interact with your updates’.

If you find Facebook more addictive than crack, this will make total sense to you.

There are other factors at play too – but using social proof can be a powerful way to get your message to more people. So, over the next couple of days...

Finish your post with a question, rather than a statement. Engage people into a response. (1 minute)

Ask a few close friends to comment on it and/or ‘like’ it. By the way, you might think this a bit uncool, but this is the way to build unstoppable social proof momentum. (1 minute)

Reply to any questions/answers that people post on the status. (A few seconds)

Next step? More clicks for your business or website?

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