Mexican Make-Up sector accounted for a volume share of 2.37% of the global market and 16.59% of the regional (Latin America) market, in 2016. The sector is expected to grow at a CAGR of 4.7% during 2016-2021. Increasing women in workforce leading to higher purchasing power is the key factor that is driving the growth of the Mexican Make-Up sector. Per capita consumption stood at 1.08 units compared to the global and Latin America levels of 1.08 units and 1.59 units, respectively, in 2016.

Lip Make-Up was the largest market with value sales of Mex$5,512.4 Million (US$295.3 Million) in 2016. However, Nail Make-Up is expected to grow the fastest at a CAGR of 6% compared to Eye Make-Up, Lip Make-Up, and Face Make-Up (4%).

Hypermarkets & Supermarkets was the leading distribution channel in the Mexican Make-Up sector, accounting for a total value share of 33.1% in 2016. It was followed by Health & Beauty Stores and Department Stores with value shares of 25.1% and 7.4%, respectively, in the same year. In 2016, Rigid Plastics was the most commonly used package material in the Mexican Make-Up sector. It accounted for a share of 68.1%, followed by Glass and Flexible Packaging with shares of 30.7% and 1.2% respectively.

Top five brands in the Mexican Make-Up sector accounted for 42.5% value share in 2016. Avon, Jafra, Mary Kay, Fuller and L`Oreal Paris are among the top players of Mexican Make-Up market. Consumption of Make-Up products is high among the female population. It is also high among Mexicans who have received Primary education. In terms of consumption by age group, Kids & Babies and Early Young Adults together accounted for 37.6% share of consumption.

The report “Country Profile: Make-Up Sector in Mexico” provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

Scope
– The Make-Up sector in Italy is forecast to grow at 4.7% CAGR in value terms during 2016-2021
– The per capita consumption of Make-Up is lower in Mexico compared to the regional level
– Hypermarkets & Supermarkets is the largest distribution channel in Mexican Make-Up sector
– Avon accounts for the leading share in Mexican Make-Up sector
– Rigid Plastics is the most commonly used package material in Mexican Make-Up sector

Reasons to buy
– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
– Access the key and most influential consumer trends driving Make-Up consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

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