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Target market is a tricky phrase in the advertising world, but in some ways it is very self-explanatory. Your target market should be the group of consumers that need the product or service that you provide. It’s in the fine print, however, where identifying these groups of people can become difficult.

The fine print consists of connecting the strengths of your business with the wants or needs of your potential customers. What appeals to you about your product or service does not always transfer as important to your target market. So, identifying their likes and dislikes up front can save you many hundreds or thousands of dollars in the long run.

Creative advertising can often times be the key that separates your business from your competitors. Whether it is a well placed TV ad, a radio spot with a catchy jingle, or a viral social media campaign, correctly identifying your target market through doing your research and being able to determine how your potential customers receive your information is vital. Without this information your advertising will not be as effective in generating leads and helping your sales team convert leads to sales.

Stay tuned to the JASE Blog for the next installment of our target market series, coming next week.

For years now, we Americans have read on the Internet and watched on the news how India, China and Japan are leading the technology push across the globe.

On one hand, I can believe the reports. I see first-hand how American ISPs throttle bandwidth and keep services as simple in nature as speedy access to the Internet tight in their pockets and charge exorbitant rates. I see how smartphone providers limit features and Internet access to make an easy buck off the American consumer.

On the other hand, I’m a bit leery of the reports. I see entrepreneur brains churning on an almost daily basis here in Hampton Roads (Virginia). I see the push to technology leadership. I see the push to breaking new ground in creative advertising. I see the push by consumers to own the latest and greatest smartphones, tablets and convertible notebooks.

So when I see reports like the chart below from the Indian television show Storyboard, I wonder if “everything we read on the Internet is true?” Or if the truth is that everything we read on the Internet is true, but only in the author’s mind? Who would have thought that in a technology-leading country like India that more ad dollars were spent in 2012 on print ads than on Internet ads? Who would have thought that in a technology-leading country like India that ad dollars spent on Internet ads are on the way down? This is certainly not a story that would get pushed by Mashable or TechCrunch or HubSpot or Huffington Post, for that matter. Is this a sign of things to come for the United States market?

The goal of my writing this piece is not necessarily to enlighten you on the statistics of where advertising dollars are actually spent in technology-leading countries – but to entice you to do your own research. Understand the business landscapes that you want to excel in. Don’t necessarily take the word of an Internet website that others find popular.

Do your own research, understand the situations and your (or your clients’) needs, analyze the data yourself, and draw your own conclusions which should turn out to be a bit more realistic. JASE has done this for years and it truly seems to be a good formula for success.

Creative advertising can often times be the key that separates your business from your competitors. Whether it is a well placed TV ad, a radio spot with a catchy jingle, or a viral social media campaign, creative advertising keeps your name on target audience’s mind. There are several components necessary to creating a successful advertising campaign.

JASE’s keys to successful creative advertising

Creative vision – A creative advertising campaign comes from creative people. Having out of the box thinkers capable of applying that creative vision is a necessity.

Knowing your target audience – Do your research. Being able to determine who your potential customers are and how they receive your information is vital. Without this information your advertising campaign could be misguided.

Measurability – Can you measure, real time, how effective your past and present advertising campaigns have been? Are you able to take that information and apply it to future advertising campaigns? The faster you can apply changes to your advertising campaign, the more you separate your business from the competition.

JASE applies these keys with our clients on a daily basis. It allows our clients to maximize their advertising budgets and allows us to increase our clients return on investment.

Talk with JASE today to find out how we can use creative advertising to separate your business from your competition.

Let’s talk costs – err – savings. If you’re a decision-maker in your organization, there’s no doubt you’ve been thinking deeply during this tough economic time on how you can cut costs and increase savings. There’s also no doubt you’ve heard this powerful term: Inbound Marketing. You know, because you read the JASE blog every day. Right? Right?

Inbound Marketing = cost savings. That’s right. Cost savings.

The concept of the JASE Inbound Marketing Model is all about tracking ad spending, tracking lead generation, being able to attribute both a lead and a closed sale directly to the ad dollars spent, and walking through the process of re-engagement planning. Re-engagement planning, as in reassigning advertising and marketing dollars from campaigns that are not performing to ad campaigns that are performing – quickly! Monthly, in most cases.

So when we sit down with you and talk re-engagement planning each month, we know not to spend (waste!) your dollars on campaigns that are not big performers. And that equals savings!

If you still are unsure or need more information, let’s start with an obligation-free Inbound Marketing Assessment. You will learn more about your organization’s competitive landscape and learn how to make better decisions with your marketing dollars.

First, what are the Steps of a JASE Inbound Marketing Plan?

The core of JASE’s version of Inbound Marketing encompasses advertising/marketing budget planning and execution, lead generation and nurturing, sales closings and then re-engagement planning. Without just one of these critical efforts, an Inbound Marketing Plan could fail miserably.

How can I save money with an Inbound Marketing Strategy?

So now let’s talk costs – err – savings. If you’re a decision-maker in your organization, there’s no doubt you’ve been thinking deeply during this tough economic time on how you can cut costs and increase savings. There’s also no doubt you’ve heard this powerful term: Inbound Marketing. You know, because you read the JASE blog every day. Right? Right?

Inbound Marketing = cost savings. That’s right. Cost savings.

The concept of the JASE Inbound Marketing Model is all about tracking ad spending, tracking lead generation, being able to attribute both a lead and a closed sale directly to the ad dollars spent, and walking through the process of re-engagement planning. Re-engagement planning, as in reassigning advertising and marketing dollars from campaigns that are not performing to ad campaigns that are performing – quickly! Monthly, in most cases.

So when we sit down with you and talk re-engagement planning each month, we know not to spend (waste!) your dollars on campaigns that are not big performers. And that equals savings!

How much money can I expect to save with the JASE Inbound Marketing Model?

Typical human resources costs (payroll + taxes + benefits) for today’s businesses range from $8,000 per month to $56,000 per month for up to 8 employees with varying skill sets and experience to implement this type of Inbound Marketing Plan. With JASE’s Inbound Marketing Model, your savings range from $4,800 per month to $27,500 per month. Wow!

Let’s summarize your savings with the JASE Inbound Marketing Model:

Not only is the JASE Inbound Marketing Model a more efficient method that saves you money and helps you cut costs with its inherent tactics and strategies, but you also save up to 61% by bringing in the experienced JASE team to help your organization make money with Inbound Marketing.

So it’s up to you: weighing the short-term and long-term benefits of the JASE Inbound Marketing Model versus where you sit now should be an easier process. Can you revive your marketing strategies using inbound marketing techniques, yet save costs at the same time? Many companies of all sizes would answer, yes.

If you still are unsure or need more information, let’s start with an obligation-free Inbound Marketing Assessment. You will learn more about your organization’s competitive landscape and learn how to make better decisions with your marketing dollars.