Guerrilla Marketing the Only Funny Thing About ‘The Love Guru’

Photo: Jonah Green

Sure, we cringed through the recycled midget jokes in the Love Guru trailer, but it’s tough not to be amused by the movie’s guerrilla-marketing campaign. These posters were spotted last night in Union Square, taped haphazardly onto phone booths and door frames. To anyone who’s ever waited on line in a New York bodega, these are a familiar sight: that reassuring face that accompanies your morning coffee, a smile gleaming beside sliced meats. Who is he? Dan Smith. What can he do for you? Simple. He Will Teach You Guitar. This is funny enough that it almost makes us want to see the film. Almost. —Jonah Green