MoonPie - A New Moon

MoonPie - A New Moon

A suggestive rebranding of MoonPie, a marshmallow sandwich brand. The goal was to redesign its century old identity with a touch of novelty and contemporary design. And launch the New Moon near to its 100th Anniversary.

New Logotype and Identity Graphics

Individual Packaging

Tin Packaging

Outdoor

Product Website

CreditsArt Director: Rushil NadkarniDesigner: Priyanka ShahCopywriter: Rushil NadkarniSchool: Savannah College of Art and Design, London College of Communication