LG has recently announced that a list of its LCD TVs are tested and proven to have energy-saving capability. Aside from what we're truly concerned with here in GoodCleanTech, that is energy consumption; it's good news for people's pockets too. According to LG, it's thanks to the company's Intelligent Sensor technology that the TVs are energy efficient. Intelligent Sensor is a feature that senses ambient temperature and illumination. Depending on the results, the sensor optimizes the TV's settings to deliver the best picture.

If the ambient light settings are just right, the sensor would adjust the TV's brightness automatically. A recognized body of certification in Europe proved that the Intelligent Sensor could bring about an energy consumption that's 69.5 percent less than an LCD TV of similar size would use. Several other testing organizations around the world have corroborated TÜV SÜD's findings. LG's Intelligent Sensor technology is incorporated into numerous LG LCD TV models including the LG50, LG60/61, LG70, LG80, LG9, and the soon-to-be released Scarlet LG70.