What Can’t the Girl Do: Beyonce Inks $50 Million Deal with Pepsi

If 2012 belonged to any celebrity, it would no doubt be handed to Beyonce. Not only is she directing and starring in her own HBO documentary, airing in February, but the singer also just signed a contract with beverage giant PepsiCo. For $50 million freaking dollars.

Courtesy of Pepsico

Yet this is not the first time Queen B has paired with Pepsi: She’s performed in commercials for the brand before and is starring in the Pepsi-sponsored Super Bowl Halftime Show in February.

In a statement, Beyonce said, “Pepsi embraces creativity and understands that artists evolve. As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”