It's this time of the year again… Summer days are a week behind, and most of your potential clients are back from vacations. They're looking for ways to improve their business' online performance, and you need to be right there for them (or else, you lost them to a competitor).

But where do you find the people in need of SEO and how do you pitch your SEO services to them? Today we turned to one of the best in the field for the answer: Aires Loutsaris, a leading SEO consultant from UK (and a loyal SEO PowerSuite user).

A major change in Google's local search happened on Thursday, August 6th — a new way of listing local businesses in search results was rolled out, changing the previous "local 7-pack", where seven local businesses were featured, to a trimmed "local 3-pack" view.

And while the SEO industry is shaken up with lots of polar opinions on how the change will influence local visibility and traffic, we've put up a short guide to help you make sense of the update and adjust your SEO strategy.

Competitor research is one of those necessary but time-consuming steps of the SEO process. SEO PowerSuite has always had impressive competitor analysis functionality, but today's update is taking it to a whole new level, making competitive research as easy as it gets.

The 3 new features added today let you instantly find the fiercest competitors for your target keywords, see how they compare to your site in every aspect of SEO, and analyze their link profiles against more factors than before!

With Social Media Marketing and SEO getting increasingly interwoven, social link building may well be the next big SEO tactic – extremely effective, completely white-hat, and surprisingly easy to master!

To make the process of social link building even easier for you, we’ve put up a 5-Step Guide to Building Links on Social Media, a bonus chapter in our SEO Workflow series.

Keywords are the foundation of any SEO campaign. Optimizing for the most cost-effective, relevant search terms is sure to bring you the desired rankings and traffic and save big in the meantime, both time- and money-wise.

In today's update, we've added 3 new keyword research techniques to Rank Tracker's 17 existing methods, letting you get even more valuable keyword ideas right from Google.

SEO-wise, website redesign is always a pain in the neck. First, the redesign itself a process that requires lots of time and hard work; second, it may (and probably will) bust all your previous SEO efforts if things go wrong.

But a little preparation will take you a long way: here's a step-by-step SEO guide to redesign to help you keep your rankings safe!

There's a whole lot of ways you can personalize SEO PowerSuite reports already: these drag-n-drop customizables let you hand-pick the data and tailor-make the look of your reports. But — psst — we've just made them even better — and in a whole 4 ways!

The SEO PowerSuite Workflow series is complete and available for free download in PDF!

SEO PowerSuite Workflow is both a detailed SEO guide that takes you through all steps of an effective SEO campaign – and a most complete SEO PowerSuite user manual, as it tells you exactly how to implement these steps using the SEO PowerSuite tools.

Keywords aren't created equal. Getting ranked for some can take a few on-page tweaks, while others require months of work — and the efforts may never pay back. That's why you need to focus your SEO on cost-effective keywords that aren't too hard to rank for.

But how do you find those? With the help of Rank Tracker's Keyword Difficulty — it just got enhanced with new features for even better and quicker SEO results

The list of current SEO PowerSuite features is already pretty impressive — but we're eager to fill it up with even more user-suggested functionality. So if there's anything we can do to improve the toolset for you, please tell us what it is.
Share your feature ideas, vote for suggestions made by others and leave your comments — we commit to release the feature that gets the most votes in one of the coming software updates!

Backlink Auditing and Link Management are perhaps the most complex and time-consuming activities in every SEO's routine — but they don't have to be. Get ready for a smoother, quicker workflow: the latest version of SEO SpyGlass lets you create and manage Google disavow files right in the app, quick and easy!

For small business owners and SEO agencies alike, search marketing can get overwhelming. Figuring out which strategy works best in a given niche, how long it takes to see the results, and what kind of results you can expect to see…

Sometimes tried and tested strategies from the real world of SEO are all you could ask for. And that's exactly what you'll find in the success stories that a leading digital marketing agency, SUSO Digital, is sharing with you today.

There's no SEO or online marketing without social media anymore — customers turn to social networks to learn about businesses, and search engines consider social signals important quality indicators (hence ranking factors). Social media marketing is sure to increase your site's rankings, traffic, and sales, as well as boost brand awareness and your company's reputation; but doing it manually can get challenging and time-consuming.

Backlinks are one of the most important ranking factors to search engines. And it's a pretty simple idea: the more reliable, relevant resources link to a page, the more useful and valuable that page must be (and the higher rankings it deserves). Similarly, 'bad' backlinks (links from spammy or irrelevant sources) are treated as indicators of poor quality, diminishing the page's value and authority in search engines' eyes and often resulting in ranking penalties. This is why evaluating the status quo and auditing your site's backlink profile is the first off-page step to take.

It took months of non-stop work, and finally we're happy to announce — the full revamp of SEO PowerSuite's reports is officially complete! The brand new SEO reports are now available in WebSite Auditor (hooray!), as well as in all other SEO PowerSuite tools: Rank Tracker, SEO SpyGlass and LinkAssistant.

SEO is a constantly changing landscape — changes are coming from all directions, turning once widely practiced techniques into big SEO no-no's.

If you find it hard to keep up with the change, industry conferences are a place to get the most refined insight on what's trending in SEO. And as the SEO PowerSuite team had the great luck to attend BrightonSEO (one of the key events for search marketers both in UK and worldwide) a few weeks ago, we put the most surprising takeaways from the conference into the "5 Things You're Doing Wrong" guide to help you bring your SEO up to date.

If you followed our guide on keyword research, you probably already have a nice list of target keywords on your hands, as well as the URLs of landing pages you'll be optimizing for these terms. That means you're all set to start creating some great content to make sure search engine bots understand what your landing pages are about, acknowledge their value, and give them a high ranking in search results. Sounds simple? Well, on-page SEO really is no rocket science, but it does require some effort and patience on your part. In this guide, we've split the process of landing page optimization into 6 actionable steps to make it as smooth and straightforward as possible.