Retail banking

Deepening customer relationships in today’s world means providing superior, personalized experiences across every channel, and in real time. Adobe Marketing Cloud helps retail banks unify the data they need to better understand their customers. So they can create relevant content that drives engagement and wins loyalty.

Earn more business with content that resonates.

When the Royal Bank of Scotland adjusted its marketing strategy to target content to return visitors, it found that people were 70–80% more likely to adopt its products.