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A Global Trade
Game Changer?
Opportunities and Challenges of a US and EU Transatlantic Trade and Investment
Partnership Agreement (TTIP)
A Special Multi-Client Study with Implications for the Global Agriculture and
Food Sectors

March 2014

Informa Economics is pleased to announce
the launch of an important new multi-client study on the potential gains for the
US from a TTIP Agreement. The study will draw on our US and EU team of trade and
commodity experts to examine the trade opportunities and challenges that would
occur for the major agricultural and food sectors from tariffs being reduced to
zero and sanitary/phytosanitary and other non-tariff barriers being either
reduced or eliminated.

Introduction

The US and the EU account for nearly half of world GDP and 30 percent of
world trade. Goods and services worth $2.7 billion/€2.0 billion are traded daily
between the two countries, promoting economic growth and supporting millions of
jobs in both economies. In addition, the US and the EU have directly invested
more than $3.7 trillion/€2.8 trillion on both sides of the Atlantic.

Over the last twenty years, EU exports to the US have registered larger
gains than US exports to the EU.

US agricultural product exports (including fish and forest products) to
the EU increased from $9.7 billion in 1992 to $12.1 billion in 2012 while EU
exports to the US expanded from $5.7 billion in 1992 to $17.8 billion in
2012.

Top US exports to the EU in 2012 included soybeans, almonds and wine.

EU exports to the US are mostly consumer oriented products with
beverages and snacks accounting for about two-thirds of all exports.

While the US and EU are major agricultural trade partners, there is
ample opportunity for both to increase their respective share of trade as
illustrated below.

The potential has not been realized in great part because trade has been
significantly limited by tariffs and non-tariff barriers. Thus, this free trade
agreement can be a "game changer" for global trade! Furthermore, the current
slow economic growth in both the US and EU could be the driver for compromise.

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