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Latest news from PBS Digital and Local Stations

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by Brionne Griffin on

We're very excited to share the latest version of the Station Benchmarking Report. The program launched earlier this Spring, and this is the second installment, showing data through full quarter Q2 2014 (April-June).

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by Taylor Berglund on

It's no secret local station employees wear numerous hats and are responsible for several things at any given moment. It can be difficult to manage, but keeping a strong Twitter presence doesn’t always require all of your precious time. In fact, by using these tips below, it's possible to maintain a healthy Twitter feed while still doing all of your other jobs.

Last Updated
by Amy Sample on

Since Google Analytics now allows people to share Dashboards, I wanted to share some of the ones I created for the step-by-step guide. Copy the link and paste it in your browser. Then just apply it to any profile(s) you like. The layout and settings will be applied to your own data.

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by José Fernández on

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by Kevin Dando and Natalie Benson on

Here’s another reason for you to consider setting up a Twitter ads account, even if you don’t have one, or intend to ever use it – Twitter now makes available a wide range of very helpful new metrics, but only for users who have a Twitter ads account set up.

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by Taylor Berglund | SPI Intern | PBS Digital on

The PBS summer interns have a unique opportunity to interact with, and learn from, a vast array of PBS staff across all departments. In this series, SPI intern Taylor Berglund profiles these PBS staff members and shares his takeaways.

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by Brionne Griffin | Marketing Associate | PBS Digital on

If your local PBS station wants to explore online fundraising opportunities for online video creation, look no further. PBS Digital Studios offers a number of online resources. In fact, in the last 6 months, they helped stations raise a total of $144,00 through crowdfunding. Flip through the deck for more info.

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by Joche Angbazo on

The Station Products and Innovation team that you know and love is active on many social media platforms so we can be better connect with all of you. You can find us on Twitter, Pinterest, Tumblr, and Google+. Each of our accounts offer a different experience for our followers, but the theme remains constant.

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by Taylor Berglund on

You may or may not be familiar with “dayparting” as a television or radio strategy. Basically, you schedule different shows for your early morning time than you would for mid-afternoon, primetime, or even late night. More and more, though, companies are starting to use dayparting in their social media as well. It’s an intimidating-sounding word, but it’s actually really easy to implement.