Attendees to SXSW were treated with about 20 minutes of Sacha Baron Cohenâ€™s Borat follow-up BrÃ¼no.Â Response was apparently amazing.Â I’ve heard reports of riotous laughter for the full 20 minutes and people saying it is even funnier than Borat.Â The buzz is that it’s even more hilarious, offensive and controversial, which has me curious.