Tuesday, December 18, 2012

The only advantage a poor product launch is that the possibility for improvement is huge, something that has been experienced due to upgrades eBay successful it has developed for its official iPhone application. And now it's time to keep an eye on those improvements.

An unsuitable home

The design of the first versions of the eBay app was unfortunate to be a company that once spent 2.1 billion dollars to buy Skype or 1500 million back in 2002 to buy PayPal, but luckily someone within auction company realized the mistake that was committed to give a bad image with the official application for iPhone and began to work to fix it.

The current reality is that the application, without being either wonderful, fulfilled. The design now enters the eye without problem and have dedicated effort to polish all that out of place in the first versions of the application. It has also been noted in the feedback from users as it has gone from one star many reviews have an average of almost 5 stars on the App Store in Spain.

Still further improvement

Although the application now has a remarkable level is quite far from perfect. For example is really limited in regard to managing eBay account, so to take specific touch us open Safari and use the web version which is somewhat uncomfortable for the iPhone screen.

While the discussion in the previous paragraph is absolutely true, it is also fair to say that the options that the user needs through eBay are all contained within the application and accessible with a few keystrokes: we can search articles, filter, buy direct without exiting the application, add custom traces, and even search for products with barcodes.

Clearly, the improvement over the first version of the application is remarkable, but to use the app for a while we also realize that eBay can do much more than it has done so far. And when one considers the brutal increase in purchases from mobile phones would be the logical and normal that eBay earmarked significant resources to continuously improve the application.