The firm/partner trusts outsiders unless given a reason not to (e.g., willingly shares sensitive information, such as future product introductions, allowing other firms on customer sites). (0.62; 0.77)

The firm/partner has an open approach to conflict resolution (e.g., disagreements are monitored, discussed openly, and resolved by the parties involved). (0.85; 0.83)

The firm/partner is open minded and creative in its approach to problem solving (e.g., is flexible, explores its boundaries, differentiates its value proposition). (0.82; 0.82)

The firm/partner is unpretentious and humble in its attitude to outsiders such as partners and suppliers. (0.70; 0.73)