Israeli Startup Unveils Almost Invisible QR Code

By

Nick Clayton

Jan 28, 2013 7:18 am GMT

An Israeli startup has developed technology that “fades” the look of a standard QR code no doubt much to the relief of designers.

The QR code was developed by Toyota-subsidiary Denso in the 1990s as a means of tracking automotive manufacture. Since then the two-dimensional codes have become ubiquitous, largely because they can easily be read using a smartphone.

The less-than-beautiful appearance of the codes probably did not matter much when they were only stuck on car parts, but now they are found on websites and all sorts of printed promotional material, There cannot be many designers who look at QR Codes with feelings other than of despair.