How to Design the Perfect Business Logo (Infographic)

A logo is more than just a pretty image for customers to look at while they use a product or service. It’s the face of an entire brand, a symbol that determines how people feel about that particular company. For example, if a restaurant’s logo is cold and unappetizing, potential customers are going to associate that image with their food.

So what sort of ingredients do you need to cook up a tasty, irresistible logo? This infographic will provide you with tips and ideas related to each of the qualities that a successful logo design must have.

As CEO of CompanyFolders.com, Vladimir is a knowledgeable authority in print marketing and graphic design for businesses. With his team of designers and experts, he helps customers put forth the best possible impression with high-quality collateral. Learn more about Vladimir’s history and experience, and connect with him on Google+ and Twitter.

That’s not exactly true. The signature used in the Disney logo actually came from one of his employees. (http://blog.bcdb.com/lies-disney-told/walt-disneys-signature/)
But regardless, I would argue that the font’s resemblance to a signature (even if it’s not Disney’s) is what makes it fun and creative, and that choice wasn’t made arbitrarily. Signatures denote personal authorship and creativity; rounded, “swirly” typefaces are more likely to indicate fun and frivolity.

It’s interesting how the target demographic affects the logo design. Your first example comparing the masculine logo with the cute one illustrates this concept. Thanks for the great info-graphic, it is sure to help with my logo design.

It’s interesting how the target demographic affects the logo design. Your first example comparing the masculine logo with the cute one illustrates this concept. Thanks for the great info-graphic, it is sure to help with my logo design.

Thank you for posting this infographic. I think this infographic will give many informations especially for student of graphic design, how to create a good logo from the expert through infographic. This infographic shows the details very well.

One of the main goals of a logo is recognition and a lasting impression. You want people to immediately recognize it and become familiar with your company. Another important rule to keep in mind is that you may need to change up your style based on your target audience.