mobilizarte
is a concept of a cultural project based on mobility and proximity. From
2012 to 2016, one mobilizarte module, a mobile cultural structure, will
exhibit once a year in 10 Brazilian cities, a series of exhibitions and
manifestations linked to the country's major events (amongst them Rock
in Rio, World Cup, Olympic Games...).

Brazilian
architects, working or not with designers and artists, will create the
structure of the project

Integration
by Culture: an educational kit will accompany the project allowing for
greater interaction with local school children and university students
in the visited cities

An educational kit will accompany the project allowing for greater interaction
with local school children and university students in the visited cities.

our
point of view:

To
compensate the frustration of those who will not be able to directly participate
or watch the events taking place throughout Brazil. mobilizarte will give
access to a large number of Brazilians through cultural modules, such
as exhibitions and film screenings, linked to the major events. Also our
team will be using the mobilizarte structure to exhibit different shows.

mobilizarte
will be an easily assembled structure that will facilitate the mobility
of the exhibitions and film screenings throughout the country. The structure
will be integrated with the exterior space of the city with free access
so as to eliminate the intimidating aspect of the museum: it will be a
structure of approximation.

The
educational kit that accompanies the exhibition will give the public a
more dynamic access to the world of culture.

mobilizarte
exhibition program

The mobilizarte
Project will travel throughout Brazil from July 2012 to 2016.

Each
year, for the duration of the project, the exhibitions and events will
be presented in about ten Brazilian cities. They will rotate amongst the
same cities, so as to create regularity/consistency and meet public/audience
expectation.

In each city, mobilizarte will act in four areas:

Exhibitions
for a wide audience

Events linked to cinema

Satellite
projects with contemporary artists

Educational
projects

1.
exhibitions for a audience

mobilizarte
is above all a project directed toward the public at large. Its main objective
is to show that culture is accessible to everyone. This is made possible
thanks to its mobile nature. Travelling/circulating exhibitions will have
themes that appeal to popular interest so as to create links with institutions
in the socio-cultural domain. Initially, original works will not be shown
as the exhibitions will be created by using new technologies, photography,
video projections and recordings.

Calendar

July
2012 to July 2013, Mobilizarte launch exhibition, under the thematic of
Music (title to be defined) curated by Emma Lavigne, curator Centre Georges
Pompidou and Brazilian curator (i.e. Hermano Viana)?

July
2013 to July 2014, World Cup exhibition (title to be defined), exhibition
in partnership with the Roberto Marinho Foundation and Football Museum
in São Paulo.

July
2014 to July 2015, exhibition under thematic of dance (title to be defined)
curated by Emma Lavigne, curator Centre Georges Pompidou and Brazilian
curator (i.e. Gringo Cárdia).

July
2015 to July 2016, exhibition about the Olympic Games. Title and curators
to be defined.

2.
events linked to cinema

The
mobilizarte structure will have a giant screen that will allow for outdoor
film projections. The program will be in line with the main exhibition
theme. Eventually films from festivals will be shown (i.e. Partnership
with Rio Festival)

3. satellite projects with contemporary artists

In
close collaboration with a curator, two artists will create projects specific
to the visited city, which will include a segment of the population, such
as schools, universities, street children, elderly people and so forth.

These
projects may take place through partnerships with different types of large-scale
cultural events such as the São Paulo Biennal, MERCOSUL Biennal, PIPA
Prize or Itaú Cultural Rumos.

4. Educational Projects

In
order to prepare the city for the arrival of mobilizarte, educators will
visit schools and universities, informing and training professors and
students transforming them into mobilizarte ambassadors. They will be
essential in helping mobilizarte achieve its cultural objectives.

Monitors
will explain the exhibition to the visiting public, especially to school
and university students.