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Up withtheexposetheir press release:

Unlock Your
Animal with HEAT Running – the First Truly Competitive and Social Running App
Available

Personal trainers and entrepreneurs with a passion for fitness, Arya Farzin
and Joseph Phillips, announce the launch of a new app that is focused
exclusively on making running fun. HEAT Running helps
runners of all levels motivate themselves, challenge others, and move up in
rankings. Based in part on Farzin's own struggles with obesity, and realizing
that none of the current running apps provided the motivation and support that
helped him lose over 200 pounds, Farzin and Phillips set out to create a unique
running app that provides a level of competition and motivation that was
previously unavailable. HEAT Running is the only app that allows - and
encourages – direct competition among users. By adding a social component to
running – rather than just raw data as most other running apps do - HEAT
Running seeks to change the way people develop and maintain an app-based
fitness program by creating a virtual racing environment that fosters
head-to-head competition.

HEAT Running's co-founders, Arya
Farzin and Joseph Phillips, have both worked as personal trainers, and
understand firsthand the value and importance of fitness. They bring both this
knowledge and passion to HEAT Running. Farzin was able to lose over 200 pounds
after focusing on a weight loss regimen that emphasized running. Phillips has
worked at several of the most elite gyms in the country. Together, Farzin and
Phillips developed an app that not only helps people run, but serves as both a
social and a personal training tool. "I spent most of my life being obese,
and finally got sick of being a college student who weighed close to 400
pounds," says Farzin. "We realized that there is clearly a desire for
mobile-based fitness, but every available app was seriously lacking. Either you
couldn’t compete against people, or there wasn't enough of a motivating
component. After conquering something that seemed impossible your entire life,
something in you changes. A fire to help others succeed burns from within
creating an ever-present "HEAT." Our goal is to share this with
others looking to get in shape or get into better shape." One of the
biggest shortcomings that Farzin and Phillips found in other running apps was
the inability to allow users to actually run with others. HEAT Running solves this
issue by creating a virtual environment where users can run with each other
anytime using their phones. By adding a social, competitive dimension to HEAT
Running, people looking to improve their fitness level can now train with
others, compete against both local and global runners, and be held accountable.
"HEAT brings the social element back to running, which has tremendous
benefits," says Phillips. "Until now, people who were using running
apps did so in a vacuum. Part of being a trainer is being a person's coach,
mentor, and motivator while holding a person accountable. HEAT now offers this
same level of interaction, competition and accountability in a mobile app. It
makes people's runs both more effective and more fun."

HEAT Running's innovative approach brings the gamification of running to an easy-to use
mobile app by encouraging users to, "Unlock Your Animal." The more
races a user completes, the closer they come to unlocking their spirit animal.
You may start the app as an egg, but keep running and you will soon hatch into
a gazelle, mustang, coyote or with hard work a cheetah! By turning a person's
runs into both a competitive experience as well as a game, HEAT Running makes
running more approachable for novices and reinvigorates the running passion of
long-time runners.

HEAT Running is currently available in the Apple App store, with plans to
offer an Android version in the near future.