Australia doing heavy lifting on global macadamia marketing

AUSTRALIA is shouldering the load when it comes to the international promotion of macadamia nuts.

That may seem a little unfair considering Australia produces just a quarter of the world's macadamias.

Industry market development manager, Lynne Ziehlke, told a meeting of Bundaberg growers and stakeholders recently that Australia was trying to get other macadamia-producing countries on-board to "share the love".

She said it would be good to see the other nations such as South Africa, America and China follow Australia's lead in pushing the nut, as it would lift the global profile overall, to everyone's benefit.