Shooting secrets : Peugeot is at the Movies in Peugeot Avenue

Peugeot is at the Movies from the 17th April to the 16th June 2013 in Peugeot Avenue. The site at 136 avenue des Champs Elysées will host an exclusive exhibition of the Peugeot LimoVian.

Peugeot Avenue's new animated exhibition invites visitors to enter the film set with scenes designed around vehicles: the Peugeot LimoVian, the Peugeot 208 GTi from "3 Days to Kill" including the very latest pictures, and the Peugeot 403 Cabriolet, driven by the famous detective Colombo.

In cinemas and exclusively at Peugeot Avenue: the Peugeot LimoVian

Peugeot Avenue's exclusive exhibition plays host to the product of the teamwork between Michel Gondry and the Peugeot design team, the Peugeot LimoVian, an exceptional and timeless limousine. François Duris, Head of Design Strategy at Peugeot (and brother of Romain Duris, the lead actor in the film) took inspiration from a 404, to completely transform a 1980s limousine into the LimoVian, the white limousine from the book, made transparent for the film.

The 208 GTi stars in "3 Days to Kill", McG's latest film which is coming soon to cinemas

With filming of the movie "3 Days to Kill" barely wrapped, Peugeot Avenue is already welcoming one of its stars – a Peugeot 208 GTi. The Lion brand's latest sporting number is, in fact, part of the prestigious cast of this action film set for general release worldwide.

The return of the 403 Cabriolet Grand Luxe – 1960s model

Made famous through its role in the American TV series "Columbo", the 403 Cabriolet made its appearance in episode 4, entitled "Death Lends a Hand". The story goes that the car was chosen by actor Peter Falk himself and, on discovering the car, it was love at first sight!

This model, based on the 403 saloon, launched in 1955, was the star of the Peugeot stand at the Paris Motor Show in 1956, and 2,040 vehicles were manufactured from 1956 to 1961. Its lines are the work of Peugeot's style team who took the front part of the saloon, designed by Pininfarina. The 403 Cabriolet was available in 5 bodywork colours, including 3 special metallic paints, one of which was a first at the time for Peugeot.