Digital advertising and marketing: only the best ideas worldwide, since 2003

Greenpeace goes viral

In France, Greenpeace has launched a viral video and a website to drive people’s attetion on the pollution issue. I’m not sure the video has a big viral potential, in the sense it doesn’t make people very eager to pass the link, unless they are very much concerned about the future of the planet. However the video it’s definitely a spot that doesn’t fit the traditional TV space and therefore finds its ideal space online.