This signals a pivotal change in how we approach cancer (and, I hope, how we approach other illnesses that have increased in our lifetimes). The report acknowledges that we face “grievous harm” from chemicals that surround us every day and that we have “grossly underestimated” the amount of illness caused by these exposures – illness “that could have been prevented through appropriate national action.”

Why is this so exciting? By recognizing the importance of chemical and environmental causes of disease, we open the door to achievable environmental solutions. We can run in the right direction as we race toward prevention – not just race toward a cure. This report is about cancer – but the same issues apply to asthma, autism, learning disabilities, allergies, and more.

And it starts with kids. The report highlights the game-changing Environmental Working Group studies on umbilical cord blood that I helped EWG develop and release, where we found 180 carcinogens in babies (and 217 chemicals that were toxic to the brain or nervous system), even before the babies were born – chemicals that could set a trajectory for disease much later in life.

Parents can take simple steps right now to lower their children’s risk, from the cleaners you use in your home, to the plastics you use around food and beverages (watch our for BPA and phthalates!), to the sunscreens you put on your family’s skin.