The show’s advance ticket sales so far total about $8 million in hard cash with an additional $2 million to $3 million in unpaid group orders - amounts that would be healthy for the standard $10 million Broadway musical, but low against the $60 million capitalization and the likelihood that the show will cost upwards of $1 million to run each week.

Its price tag is more than double that of the previous budget record setter, the $25 million Broadway rendition of Shrek.