Facebook adds food delivery to platform

Beginning Friday, October 13, social media juggernaut Facebook will offer users the ability to order food for pick-up or delivery directly from a restaurant’s Facebook page or from the Facebook Explore menu.

“People already go to Facebook to figure out what to eat by reading about nearby restaurants, and seeing what their friends say about them. So, we’re making it even easier,” says Alex Himel, Facebook VP of Local.

Supported services that customers can order from include Delivery.com, DoorDash, ChowNow, Zuppler, EatStreet, Slice, and Olo. Available restaurants include Papa John’s, Wingstop, Panera, Jack in the Box, TGI Friday’s, Denny’s, El Pollo Loco, Chipotle, Five Guys, and Jimmy John’s.

The company has been testing this function since last year, and it is finally ready to be rolled out on iOS, Android, and desktop.

Once users select a restaurant, a pop-up menu will then give them the option of different delivery providers. Restaurants already using a delivery provider that’s now partnered with Facebook are automatically added to Facebook’s database for customers to browse.