I love the smell of data in the morning!
Interesting and surprising statistics about digital media and devices. Compiled & curated by Dan Calladine, Aegis Media - dan.calladine@aemedia.com -
All views expressed are my own. Please email me if you have any queries, amendments or suggestions. Follow me on twitter - I'm @dancall

Tuesday, 28 September 2010

Benz sold 205 Smart Cars in three and half hours on Taobao

"About two weeks ago on Sep 6 2010, Benz put up its 200 “smart” cars on Taobao‘s Groupon-like website offering 23% discount.
Mediaedge:cia was the agency behind this campaign and the plan was to sell 200 “smart” cars on Taobao in three weeks’ time. Surprisingly, all cars were sold out in three and half hours. The campaign also attracted over 300,000 visitors in less than 24 hours.
69 cars were sold to buyers in Zhejiang province (where Taobao’s HQ is located), 45 in Beijing, and 22 in Guangdong province. According to a salesperson at Benz, on average one Smart car was sold every day"