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Thirteen years ago, an up-and-coming copywriter named Bart Hirneise was freelancing at Agency Creative. Recently on the market and looking for his next opportunity, Bart liked the vibe of the agency, the clients and, in particular, the CEO, Mark Wyatt. The two quickly formed a bond around their straightforward, no-bull approach to producing great creative.

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Before we jump right into the down-and-dirty details of app development, let’s dip our toes into why subjects like this are so important. We need to focus on mobile usability in general first. Let’s face it, mobile devices are ubiquitous and deeply personal. People’s phones have become their constant companion and first point of connection to the outside world.