People are increasingly using adblocking apps. AdBlock Plus has more than 300 million downloads. Publishers are fighting the trend. A notable proponent of a war against adblocking is Forbes that bans access to its site unless you disable your adblocker.

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When the internet started to spread around the world in earnest, it was hailed as the Great Equalizer. It no longer mattered where you were physically located, you could reach the whole world from your computer.

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Sometimes even a copywriter’s mind wanders off into the realm of graphic design. Working on a corporate graphics guide right now, I became interested in what magenta actually is. Turns out it is perhaps the most fascinating of all colours.

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In 1986, one year into my career as a B2B copywriter, I worked for Anderson & Lembke in Helsinki, Finland. A&L was in those days one of the foremost, if not the foremost, industrial advertising agencies in Finland, an offshoot of the original Stockholm, Sweden, based agency.

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Many online marketers claim that “there’s no difference any more whether you’re talking to consumers or corporate buyers—you’re just talking to PEOPLE”. I’m claiming, though, that there is still a difference between B2C and B2B.

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The demise of direct mail, e-mail marketing, print advertising, brochures, newsletters—I can’t even remember all of those doomed traditional marketing devices—has been announced for a long time. Even marketing itself has been declared dead.