On July 19, 2012, Witches of East End Seasons 1-2 DVD was announced that Lifetime had ordered a pilot for Witches of East End for its 2013 season, and that the show would be executive-produced by both Maggie Friedman and Erwin Stoff, and produced by Fox 21.On January 31, 2013, it was revealed that Lifetime had picked up Witches of East End with ten episodes and that it was scheduled to premiere later that year.The executive VP of programming for Lifetime Networks, Rob Sharenow, said "We've been thrilled about Witches of East End and its powerful premise since the moment we bought the property,Witches of East End Seasons 1-2 and our friends at Fox 21 helped develop it for television. This is one of the most exciting ensemble casts we've seen and the whole show is fresh, original and just right for Lifetime."