The Union is a multi-disciplinary creative agency based in Edinburgh and Leeds. From offline
to online, experiential to direct marketing, we can offer a truly integrated solution. Our
experience spans the private and public sectors and our work is both award winning and
effective. If that sounds like the kind of union you'd like to be part of, then please get
in touch.

The Word on the Street

To launch the National Library of Scotland's Beyond Macbeth exhibition we
created a series of word sculptures and placed them in areas of high footfall in
Edinburgh's city centre. The quotes came of course from Shakespeare's 'Scottish Play'
and not only piqued the interest of passers by but also highlighted the huge
significance The Bard still has on language and contemporary culture.

Audience Participation

A live cinema advertising campaign for Road Safety Scotland brings to life the
dangers of being distracted whilst driving with a fair bit of dramatic panache.
The audience who'd turned up to view a screening of 21 Jump Street (no accounting
for choice) were treated to a cinematic experience where the leading actor wasn't in
the commercial, he was in the audience. Have a peak, but not while you're driving.

It's heading this way

Not just our new website but also a suite of creative, high-impact international online ads
for Scottish Development International (SDI). In recent years SDI has turned to online
marketing to drive efficiencies - ideal for a widely spread and highly niche target audience.
Our campaign resulted in a 623% increase in leads compared to the previous campaign. You
could say it was monstrously successful.

Click on the arrow to see some of our recent work

How do you like your coffee?

Matthew Algie supplies 4,000 leading independent and branded coffee shops. They asked us to
help them grow their business. An intensive planning process highlighted the obsession
their people have with producing the best cup of coffee, every time. Something our 'coffee
brain' identity captured perfectly. It’s now being rolled out across the entire business,
from packaging to the roastery itself, boosting sales and growing outlet numbers.

That was easy

Our challenge was to promote Staples Office Supplies and Technology product categories
amongst small businesses, without excluding consumers. We also wanted to bring out
Staples' personality which is about offering service above and beyond the norm, making
customers believe they’re getting special treatment. Very special treatment.

A Very Well Done App

After listening to consumers and micro-adapting creative across a range of media, brand
awareness for Scotch Beef in London reached its highest ever level and sales increased
by 30%. We developed iPhone and Android apps for Quality Meat Scotland (QMS) to guide
consumers through the intricacies of cooking the perfect steak and roast. We have seen
over 17,000 downloads since launch.

Wish you were here

VisitScotland’s RM programme has seen three waves of activity run annually with 400,000 packs
and over 1.8 million ezines going out in 2010 alone. Our highly personalised packs generated
an overall 16.7% response last year with the programme delivering a total of £185 million of
incremental tourism-related income - the equivalent of over half a million pounds every
single day.

There’s been a murder

The challenge was to create a simple but visually striking campaign for STV that shook the apathy
out of a cynical audience and helped reposition Taggart, a long-running television
institution, as the grandfather of all police shows. With a 35% increase in viewing
figures we succeeded in bringing it back with a bang and made it as credible and watchable
as when it first aired in 1984.

Room service

Principal Hayley is a collection of 24 inspirational hotel and conference venues across the
UK and Europe. From city centre to country retreat they offer unrivalled service and
attention to detail. We manage PH's wide-ranging creative marketing activity including
brochure design, advertising (both traditional and online), development of website and
microsites, search engine marketing, DM, and all printed materials which appear throughout
all the hotels and venues.