Must be almost that time of the year again. Toy makers Hasbro and Mattel zoomed to #2 and #4 respectively after being absent from the list of top 15 national TV advertisers for some time.Meanwhile, food purveyor Kraft jumped from #14 to #6.

Must be almost that time of the year again. Toy makers Hasbro and Mattel zoomed to #2 and #4 respectively after being absent from the list of top 15 national TV advertisers for some time. Meanwhile, food purveyor Kraft jumped from #14 to #6.

All info below was gathered through Montreal-based Eloda’s online TV ad tracking, auditing and viewing services, and all data is based on its recording grid (www.eloda.com). Check out who’s topping the charts in both English- and French-speaking Canada, and which brands had the most new spots.

Top 15 advertisers with the largest variety of TV ads on the Canadian English market for the period of November 10 to November 16, 2006 versus French market for the same time period.

English market

French market

1

Procter & Gamble

Procter & Gamble

2

Hasbro

Quebecor Media

3

General Motors

General Motors

4

Mattel

Daimler Chrysler

5

Wyeth-Ayerst Canada

Ford

6

Kraft

Wyeth-Ayerst Canada

7

L’Oreal Consumer Products

Kraft

8

The Brick

Pfizer

9

Ford

Molson

10

Effem Foods

Volkswagen

11

Pfizer

Kellogg

12

Daimler Chrysler

Toyota

13

Kellogg

GlaxoSmithKline

14

Ontario Lottery & Gaming

Dairy Farmers of Canada

15

Government of Canada

L’Oreal Consumer Products

Top 3 categories with the most new TV advertisers on the Canadian English market for period of November 03 to November 09, 2006 versus French market for the same time period.