Dana's Bio

Dana Co-founded Techlaw LLP, a boutique law firm that focuses on all aspects of intellectual property as well as corporate and business law. His practice focuses on trademark law, and manages a large portfolio of trademarks for a broad range of clients in various industries, due diligence, filing, prosecution, foreign trademark management. He has extensive litigation experience in California and Nevada, in both state and federal court including trademark, copyright, patent, and business litigation. In addition, he handles administrative actions before the Trademark Trial and Appeal Board.

Dana’s current practice provides a highly efficient and highly expert trademark practice that rivals that of any nationwide firm. While he handles cases for large companies across a variety of industries, including telecom, gaming, food industries, manufacturing, and technology. But, his practice includes many small businesses. He has used his expertise to help clients who find themselves as “David” up against “Goliaths” and negotiated favorable outcomes against such major corporations as Nike, Diesel, Adidas, SunPower, and The North Face, among others.

Prior to founding Techlaw, Dana was the founder of Dana Robinson & Assoc., which he launched in 2003 and later merged into Techlaw, LLP. Prior to that Dana was an associate at Greenberg Traurig, Las Vegas, NV (f.k.a. Quirk & Tratos) where he managed the firm’s trademark practice with several thousand trademark files, managed four staff and other attorneys. He was involved in early due diligence and trademark work on the Strip’s biggest brands: Bellagio, Mandalay Bay, Wynn, Palms, Treasure Island, Sunset Station, Stratosphere, Golden Nugget, Sunbelt Communications, Teligence Communications, UNLV. While there, he also engaged in extensive cybersquatting, domain name, and meta tag litigation in 1999, prior to established precedent and handled broad IP litigation.

Dana graduated from the University of San Diego, J.D., cum laude (1999). He was Editor-in-Chief of the Journal of Contemporary Legal Issues. Dana received his M.A. from Azusa Pacific University (1996) and his B.A. from Life Pacific College (1992).

Dana is a professor at University of San Diego School of Law, where is the founder and co-director of the Intellectual Property Law Externship. He also teaches Intellectual Property Survey, Trademark Strategies, IP & Business, and seminars in intellectual property law.

Dana has been the co-founder of several start-ups, including Esquivel Designs, a shoe company that has become famous for beautiful made-in-California shoes, and eChristian, which operates Christianaudio.com, now the largest religious audiobook publisher on the web.

Dana has spent 20 years as an active entrepreneur and investor and continues to advise his portfolio investments. Dana sits on non-profit and for-profit boards. He speaks on a variety of topics, including trademark law; brand trends; entrepreneurialism; and subjects related to small business.