Journey below the surface and explore some of the campaigns that our panel of marketing experts has deemed notable, eye-catching or even swoon-worthy.

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The out-of-home (OOH) content and creative highlighted throughout NYCSubwayAds.com are the property of the brands referenced and the agencies in service of said brands. Nutmeg also assumes no direct affiliation with the brands mentioned or the products and/or services promoted in their advertisements. Our campaign reviews are based on the merit of a brand's design and creative execution, not the resulting sales or public perception of said brand. Therefore, Nutmeg will not receive any commission should you or anyone viewing NYCSubwayAds.com find interest in the products and/or services described in these OOH campaigns.

Seamless

As these brutally-honest ads point out, the hardest thing about great food is the effort involved in making it. As part of the “How New York Eats” campaign, Seamless reminds us that our restaurant scene is still thriving and full of character — even if we prefer “zero human contact."

Oscar

Hate health insurance? You’re in luck, so does Oscar. That’s exactly why this startup was founded: to make the health insurance industry a less terrifying place, one city at a time. It is the reason why their subway ads focus on the people who need a doctor no matter the incident. Leave it to Oscar to add some levity to an otherwise dry industry.

Webster Hall – Gotham

Webster Hall is taking back NYC nightlife with the launch of GOTHAM. Much like the party itself, early iterations of these subway ads were shrouded in mystery. But for those in the know, Gotham makes perfect sense.

Cooper Hewitt

As a world-renowned design museum, Cooper Hewitt wanted to to inject NYC with a much-needed dose of design. Why? Because subway advertising needed a breath of fresh air — a respite from humdrum call-to-actions, and return to creativity. Abstract? Certainly. Confusing? Quite the opposite.

Spotify

Spotify recently found themselves in competition with Apple (after the release of Apple Music). One disadvantage to Apple Music, however, is their lack of truly curated playlists. Hence the reason Discover Weekly became the central focus of this outstanding campaign.

Justworks

If you own a business – or aspire to start your own – you know how painful it can be to maintain payroll and benefits. Enter Justworks to simplify and make managing HR even enjoyable. Just look at their ads to get the memo. You focus on the big picture. Justworks handles the rest.

Glossier

QUESTION: When was the last time you saw a makeup brand use photos of women without makeup to promote their products? Answer: It’s a trick question. It’s never happens… until Emily Weiss and her team at Glossier produced this subway campaign aimed at defying the double standards presented in typical make-up advertising.

Gett

In today’s hyper-competitive ride sharing market, you would think that NYC is only big enough for Lyft and Uber. But Gett -- an Israeli start-up -- saw an opportunity, and came to market with a series of plain, yellow ads that serve as warning signs to avoid surge pricing like the plague.

Venmo

Lucas loves to ride the subway. Lucas occasionally sees his face on ads for Venmo. Lucas likes looking at his own ads. Lucas stared at the ads too long and missed his stop. Lucas needed money for a ride back home. Lucas used Venmo.