Abstract

The purpose of this research is for analyzing 5 assessments : 1. Effect on
the tangible against consumer satisfaction, 2. Effect on reliability against customer
satisfaction, 3. Effect on responsiveness on customer satisfaction, 4. Effect on
guarantee & certainty against customer satisfaction, 5. Effect on empathy against
customer satisfaction.
This research has been done with samples taken in random with
consideration that the population is very large in numbers, as it wasn’t possible for
the surveyor to cover the whole present population, so a representative was
formed. Samples in this survey are only a part of the whole community of the city
of Semarang that used the services of St. Elisabeth Hospital.
Result of this survey shows that these 5 assessments were accepted. The
result is, there is a positive and significant relation between tangible of St.
Elisabeth hospital, reliability of St. Elisabeth hospital in handling consumer,
responsiveness of St. Elisabeth hospital, guarantee & certainty given by St.
Elisabeth hospital, empathy against customer satisfaction. This is proved by test F
where the value of significance is 0,000, the coefficient of determination on
satisfaction which is shown by Adjusted R Square is 0,716 that means the
customer satisfaction is 71,6% affected by variable of tangible, reliability,
responsiveness, guarantee and empathy. Whereas, the rest of the 28,4% is affected
because of other variables which were not checked thoroughly by researchers.