Abstract

The objective of this research was first to find out the impact of environmental consciousness and environmental leadership on competitive advantage. Second, this study also need to prove green intellectual capital as an intervening variable. Third, which variable have most get influenced strongly or partially from Green intellectual capital as mediating for the relationship between environmental consciousness or environmental leadership on competitive advantage.

A set of questionnaires survey was distributed to a minimum senior staff, managers, assistant managers using Google forms as online survey. And hard-copy. We go through linked in at managers community. The total number of respondents can be used were 123 samples collected were analyzed by partial least square structural equation modeling approach (PLS SEM) using Smart-PLS 3 program. The results show that Environmental Consciousness has direct relationship to competitive advantage, but no relationship between Environmental Leadership to competitive advantage. Therefore, green intellectual capital is not a mediator of the relationship between environmental consciousness and competitive advantage. But, green intellectual capital is a full mediator of the relationship between environmental leadership and competitive advantage. Since all the dimensions of green intellectual capital have positive effect to competitive advantage.

The limitation of this research was Environmental consciousness instrument in this research only consider Environmental policy as external dimension Environmental policy and regulation are important to force people to follow the regulation. Instead there is another internal dimension of Environmental consciousness that should be used for further research. The practical implication for Environmental consciousness is not only considers policy and regulation, but there is a need to concern with knowledge, attitudes and behavior as internal dimension of Environmental Consciousness. In addition, Coordination between Government, professional bodies and business organization is very important to set strategy in increasing the environmental consciousness to keep up with the sustainable development for the future. Next, considers adding dimension of Green Intellectual Capital with innovation and technology process. The social implication is that government and higher education need to join together to educate society to change their insight for considering the environment. Business organization will also helping in funding this education program. The Originality of this research was the separation between external and internal dimension of environmental consciousness. Environmental Leadership is also as a novelty variable should be introduced as a driver for increasing Environmental consciousness for future research.

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