“The little things matter: such as the schedule and flow of the event, food, beverage, hospitality. Visualize the full attendee customer journey from the moment they engage, to when they purchase, to arriving at the event, to experiencing the event. Every touch point makes an impression,” says Meena Sandhu, SAAS NORTH Conference Director.

Salesforce and Google revealed plans to integrate Google’s G Suite with Salesforce’s core platform, an integration of Google Analytics into Salesforce’s marketing software and a mutual commitment to use each other’s products moving forward.

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Amira Zubairi is a staff writer and content creator at BetaKit with a strong interest in Canadian startup, business, and legal tech news. In her free time, Amira indulges in baking desserts, working out, and watching legal shows.