Subway Is The Most Talked-About Brand On Facebook, But Gogo’s Fans Are Most Passionate

Talk about Freshbuzz: Subway, the almost ubiquitous sandwich restaurant, holds the title of Most Talked-About Brand on Facebook. But Gogo, the company that sells wifi service on a growing number of airlines, has the most passionate fans.

What is Subway doing so well on Facebook to rank at the top of the most talked-about brands? Well, a look at its Facebook page shows that Subway has a pretty strong sense of how the Edgerank algorithm works. It’s posting content that tends to attract the most interactions, especially photos.

Here’s a look at the current Top 10 most talked-about brands on Facebook:

Subway

Facebook

Angry Birds

YouTube

Victoria’s Secret

Wal-Mart

Burger King

MTV

Disney

Target

In an email to Marketing Land, Fan Page List founder Quy Le points out that Subway may be the most talked-about brand, but other brands have more passionate Facebook fans. Taking the “people talking about” number and dividing it by total fans produced a list that shows which brands have the highest engagement rate. Le calls it the Passion Index:

Gogo (26.4% Index)

WestJet (23.7%)

Samsung Mobile USA (18.8%)

UPS (18.3%)

Jose Cuervo (16.9%)

KLM (13.8%)

Kodak (13.6%)

ECCO Shoes (12.2%)

Marmot (11.8%)

Acer (11.2%)

Clearly, people love in-flight wifi (via Gogo). Two other air travel brands — WestJet and KLM — also make the top ten.

About The Author

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.