How to get more people to know, like, and trust you through email? Well, there is no “magic bullet,” but there are definitely some things you can do to keep your customers coming back to spend money with you.

Email marketing, unlike most marketing strategies, is kind of personal because you are able to send emails directly to individuals who have given you their email addresses. It means that you now have a chance to build a close relationship with your customers and potential customers whom you may have otherwise lost complete contact with.​Keep in mind that as you strive to grow you mailing list and fill it up with happy, repeat customers, some of your competitors are also doing the same. This means that you should put a little extra fuel into your campaigns to insure the best results.

Therefore, one of the most important aspects of email marketing is giving your subscribers something of value on a consistent basis. This could include helpful hints and tips related to your industry, instructional tutorial videos related to your industry, or simply great information that they would find useful.

While sending out promotional offers is good from time to time, the real power lies in your ability to make your list know, like, and trust you by giving them something they want to read about. Once you do that, the possibilities are endless as you will eventually have a list of loyal customers who look forward to seeing your next email.​Once you get to that level, the increased sales and profits are inevitable. Many businesses make the mistake of spamming their email list with constant promotional emails. Instead, keep them engaged with awesome content that they can’t wait to share with their friends, family, and colleagues – which instantly creates a viral marketing funnel for you. YES!