SELECTED ANALYTICAL TOOLS

Segmentation analysis

Data modeling

Multivariate regression analysis

Cluster analysis

Factor analysis

CHAID

Conjoint analysis

Content analysis

Max Diff analysis

"Celinda and her team not only provide excellent and professional focus group and polling services, they go the extra distance in terms of working with their clients to ensure that all voices are heard. Often, the process of putting together focus groups and polling are just as important to non-profits as the results. Celinda and her team understand this." Phil Sparks, Executive Vice President, Communications Consortium Media Center