Guide to intellectual property : what it is, how to protect it, how to exploit it, Stephen Johnson ; The Economist

The Resource Guide to intellectual property : what it is, how to protect it, how to exploit it, Stephen Johnson ; The Economist

Guide to intellectual property : what it is, how to protect it, how to exploit it, Stephen Johnson ; The Economist

Resource Information

The item Guide to intellectual property : what it is, how to protect it, how to exploit it, Stephen Johnson ; The Economist represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Charlotte Mecklenburg Library.

This item is available to borrow from 2 library branches.

"Intellectual property (IP) is often a company's single most valuable asset. And yet IP is hard to value, widely misunderstood and frequently underexploited. IP accounts for an estimated $5 trillion of GDP in the United States alone. It covers patents, trademarks, domain names, copyrights, designs and trade secrets. Unsurprisingly, companies zealously guard their own ideas and challenge the IP of others. Damages arising from infringements have fostered a sizeable claims industry. But IP law is complex, and the business, financial and legal issues around it are difficult to navigate. Court decisions and interpretation of IP laws can be unpredictable, and can dramatically change the fortunes of businesses that rely on their IP -- as demonstrated in the pharmaceutical industry's battle with generic drugs. This comprehensive guide to intellectual property will help companies, investors and creative thinkers understand the scope and nature if IP issues, pose the right questions to their advisers and maximise the value from this crucial tangible asset"--Back cover

"Intellectual property (IP) is often a company's single most valuable asset. And yet IP is hard to value, widely misunderstood and frequently underexploited. IP accounts for an estimated $5 trillion of GDP in the United States alone. It covers patents, trademarks, domain names, copyrights, designs and trade secrets. Unsurprisingly, companies zealously guard their own ideas and challenge the IP of others. Damages arising from infringements have fostered a sizeable claims industry. But IP law is complex, and the business, financial and legal issues around it are difficult to navigate. Court decisions and interpretation of IP laws can be unpredictable, and can dramatically change the fortunes of businesses that rely on their IP -- as demonstrated in the pharmaceutical industry's battle with generic drugs. This comprehensive guide to intellectual property will help companies, investors and creative thinkers understand the scope and nature if IP issues, pose the right questions to their advisers and maximise the value from this crucial tangible asset"--Back cover

Cataloging source

YDXCP

http://library.link/vocab/creatorName

Johnson, Stephen

Illustrations

illustrations

Index

index present

Literary form

non fiction

Nature of contents

bibliography

http://library.link/vocab/relatedWorkOrContributorName

Economist Newspaper Limited

http://library.link/vocab/subjectName

Intellectual property

Label

Guide to intellectual property : what it is, how to protect it, how to exploit it, Stephen Johnson ; The Economist