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Areas where direct mail has influenced digital marketing is through the circulation of catalogs. Recognizing that catalogs are more fun and easier to browse than an endless list of merchandise-laden webpages, companies have begun distributing their catalogs via their websites, but…

We’ve all heard it many, many times — direct mail is dead. But is that really true? Yes, digital marketing has taken hold, and it isn’t going anywhere. However, that does not make direct mail any less valuable. In fact,…

In the 25 years we’ve helped clients with their direct mail needs, we’ve seen a wide variety of direct mail marketing approaches. Some clients have mailed elaborate, multi-component packages. Others have personalized their mailings to contain specific messages to specific…