Research Study Objective: The study was carried out in February 2015 on the viability of products primarily targeted at children who could draw on, cleaned and then draw on again. The aim of the research was to determine detailed information related to:

The average number of respondents who like the “draw, wipe, draw” idea and if they would buy this concept for their children The average price that respondents would be willing to spend for this type products

Methodology :

Self administered questionnaire (survey) using the Internet

Period :

February 2015

Panel size :

600 people interviewed

Panel Sample group :

Private individuals living in the UK from 18+ years old who have relatives aged 3-12 years old