Groundwater Resources Association of California

There’s been a troubling shift in recent years in how scientific information is received outside of our own community, by the public and policy makers. As scientists, we must assume responsibility for at least part of the negative perceptions; we’ve separated ourselves, and in some cases talked down to our audiences, to the extent that we’ve failed to convey the importance of environmental and engineering geology. In this presentation, we’ll talk about the challenges of conversing with non-scientists about science, and why we must face those challenges head on.