Great Stops - NHL Winter Classic

Bridgestone NHL Winter Classic awareness campaign

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Our objectives were to create an emotional connection between hockey and Bridgestone in Canada for our fans. Our solution was two simple words: Great Stops. Every Canadian hockey fan understood this double meaning: the two words inherently linked Bridgestone winter tires to the ability to stop in winter conditions AND equally to goal-stopping in hockey, highlighting Bridgestone’s NHL Winter Classic® sponsorship.

The campaign lasted just three short week and included a micro-site, emails, wild postings, online ads, radio, promoted social posts, a Twitter party and an in-rink digital display.

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Overall budget under $150, 000.
• 65 million impressions in one hour
• Twitter Party trended 2nd in Canada
• 133, 825,772 impressions overall
• In an unheard of move, the NHL posted and promoted Great Stops on their social channels
• Exceeded projected reach by 460%