MARKING OUR MUSE @LMFW

DISCOUNT TICKETS VALID FOR 72HOURS USING CODE UNDERRAPT50 at www.lmfw.co.uk

UNDER-RAPT will be at this years #LMFW London Fashion Week 17/18th Feb at Victoria House Covent Garden. Excited to be apart of the #modestymovement and celebrate #diversity in fashion. As part of LONDON FASHION WEEK, modest fashion is being acknowledged and the demand is greater than ever! We are championing modest wear and blending social values with trend driven western lifestyles.

Many females wish to express themselves through global modern culture, and through social media we are becoming more integrated and influenced by global trends and lifestyles.Going to the gym, walking our dogs, grabbing a brunch with friends we are more conscious and enjoy leading and living healthier lifestyles.

UNDER-RAPT ensures women worldwide are not limited and can #liveexpressperform with our products

Join us at #Pret-A-Cover™BuyersLane by #IFDC The most important and revolutionary #ModestFashion and #Design event from March 28 to April 2, 2018 #IFDCinDubai. It’s a #ModestRevolution in #MyDubai.

We are so pleased to be apart of this event, posing as a platform for modest fashion, women in sport and sustainable fashion! We are championing modest fashion and cultural values with mainstream western trends, encouraging healthy and nutritious lifestyles.

After making it through to the final 50 UNDER-RÂPT was invited to #asosdiscovery workshop in London today!

SHOP https://marketplace.asos.com/boutique/under-rapt?

The whole day was amazing and so great to meet and network with other designers from all walks of the creative industry. #feelinginspiredThank you for all the great tips and advice from all the ASOS guest speakers and support from the ASOS Discovery team. They have really highlighted the importance of #sustainble and #ethical fashion and today confirmed that I will stand by my values and continue ensuring that UNDER-RÂPT not only encourages a healthy lifestyle through its activewear products but is promoting personal health and values by sourcing #ecological fabric and #ethical labouring! That's a promise and is the way forward! Customer are now becoming more aware of how and where a product is made and I believe in a fully transparent supply chain #keepitreal #whatyouseeiswhatyouget #modestwear #activewear #sustainablefashion

RELAX THIS SPRING IN OUR SUSTAINABLE, ORGANIC OVERSIZED TEE. MADE FROM MODAL ECOLOGICAL FABRIC, THIS TEE IS WEIGHTLESS. PERFECT FOR LOUNGING AND RELAXING DURING RAMADAN OR TO WEAR AS A FASHIONABLE, ON TREND EVERYDAY TEE. NOT ONLY DOES THIS T-SHIRT GIVE YOUR EVERYDAY OUTFIT A STYLISH ELEMENT, WHETHER YOU DECIDE TO LAYER OR WEAR ALONE BUT ITS SWEAT RESISTANT, COOLING AND BREATHABLE COMPONENTS MAKE IT IDEAL SPORTSWEAR. WHETHER YOUR HEADING TO THE GYM, BOXING, DANCING OR DOING YOGA OUR OVERSIZED SUSTAINABLE CONTRAST HEM TEE HAS NO BOUNDARIES.

We see huge focus and growth in brands turning to ethical and sustainable sourcing as the rise in customers wanting to know who made their product and the implications it had on the planet. Department store Giant, Selfridges have announced that all brands that are sustainable and ethical will have a separate label to identify with. With an increasing rise on customers interest it is only a matter of time where everyone is concerned - so why wait?

UNDER-RAPT take action now!

Having found a gap in the market for fashion led modest sports and athlesiure wear, under-rapt then realised that there also isn’t another modest brand using high-tech, performance enhancing, sustainable fabrics and therefore this became a huge focus and USP to UNDER-RAPT. Although sourcing organic fabrics is more time consuming and less available to produce and manufacture it deems so important to UNDER-RAPT source sustainability as we are a healthy lifestyle brand, and therefore it is of significance that we implement this into designs to not only encourage personal hygiene but ensure it coincides with our customers personal and social ethical morals and values - contributing to our planet.

The fabric used in our designs has sweat resistant, cooling and hygienic components which means that professional athletes from runners to boxers and gymnasts and both Muslim and Non-Muslim can wear the collection. For instance one product in the collection is a ‘hooded base layer’, it can be worn as a hijab or simply to keep hair up tight, either way using organic, sustainable fabrics means the sweat-resistant and breathable components is ideal for both. The combination of trend focused modest sports and athlesiure blended with sustainable fabrics makes UNDER-RAPT the first global ethical modest sports and loungewear brand.

SUSTAINABLE/ETHICAL MANUFACTUFACTURING

A lot of high-street brands have been in the news of recent surrounding their corporate responsibility in ethical labouring overseas and after such controversies and exploitation surrounding sustainable manufacturing, customers are no longer just impulse buyers but consider where and how the product is made. UNDER-RAPT works closely with it's suppliers and monitors all of manufacturing is done on site, and therefore able to see first hand factory standards and the labouring. It is within UNDER-RAPTs deepest interest that we adhere to ethical and sustainable trading throughout the supply-chain and ensure to uphold its responsibility in ethical and sustainable manufacturing.

UNDER-RAPT made Greater Manchester's 'The Observer' newspaper. So proud to be recognised and represent the Modest Athlesiure and Sportswear market! It feels so good to create as much awareness for modest wear and fashion - emphasising the rise and demand! Greater Manchester, UK is a business/ cosmo city which holds 3 international universities, 2 renowned football clubs, and is a hit with the tourist. You only need to take a glance to realise that the city is so diverse in culture and religion. With that, Manchester and Greater Manchester is one of the most Muslim majority cities whether it be Arabs, North-African, Pakistan, SE Asia and African of all age, sex, occupation.

Although there is huge potential, the Muslim Modest fashion industry is unknown. The city hosts local stores selling traditional Muslim dress, but the demand for Modest Fashionistas is yet untapped. Being recognised for filling this gap and offering todays hijabista a destination for fashion and stylish sports and loungewear is an honour and shines a light on local businesses.

HAVING SPENT THE LAST YEAR KEEPING UNDER-RAPT LOW KEY AND QUIET WHILST WE TRAVEL AROUND ATTENDING TREND FORECASTS, TRADE SHOWS, SOURCING SUSTAINABLE FABRIC AND WORKING WITH OUR ETHICAL MANUFACTURERS TO PLAN AND DEVELOP THE COLLECTION, IT FEELS ABSOLUTELY AMAZING TO GET THE RECOGNITION IN THE BUSINESS SECTION OF THE NEWSPAPER.

THE MOST AMAZING PART IS THE RECOGNITION OF MODEST FASHION AND THE GROWING DEMAND AND INTEREST. TO SHINE A LIGHT ON MODEST FASHION AND TO ADDRESS THE SOCIAL VALUES OF INTEGRATION WITHIN WESTERN AND NON WESTERN COUNTRIES IS FANTASTIC. UNDER-RAPT IS PROUD TO CONTRIBUTE TO THIS MOVEMENT AND ENCOURAGE ALL FEMALES OF WHATEVER FAITH, RELIGION, SIZE AND SHAPE TO ALL HAVE AN EQUAL OPPORTUNITY TO LIVE HEALTHY, ACTIVE LIFESTYLES.