*May not be combined with any other discount, promotion, or offer. Only valid on engagement ring settings or complete engagement ring purchases of $5,000 or more. Not valid on wedding bands, loose diamonds, other gemstones, repairs or engravings. Not valid on previous orders and cannot be used with orders where store credit or gift certificates are used as a form of payment. Not valid on international orders. Offer valid through December 31, 2013.

If you have been shopping for a diamond engagement ring, chances are you have already heard plenty about the 4C’s, the four basic criteria for assessing a diamond’s quality: Carat, Color, Clarity, and Cut.

As you have also probably learned, the 4C’s are just a starting point, a useful but oversimplified introduction to some of the important technical factors to consider when selecting a diamond. At Michael C. Fina, we consider the 4C’s in our personal grading of a diamond, but insist upon a more highly refined assessment of each gem’s distinctive quality.

You will know a gemstone is right within seconds of seeing it, even if you cannot say why. Only once you have fallen in love with your diamond do we at Michael C. Fina specify its qualities. We supply an exhaustive grading report for every individual diamond we sell, but we never let a grading report dictate what you buy, or influence which gemstone you fall in love with.

Remember, you didn’t fall in love with her based on a technical report, and you shouldn’t choose her diamond based on one, either. At Michael C. Fina, we feel strongly that your initial emotional response to a particular diamond’s charisma is of paramount importance, and is usually more accurate than a decision based on a list of numbers and grades.

At Michael C. Fina, we never rely on a grading report; however, we do provide complete, detailed technical profiles of every diamond we carry from the foremost gemological research laboratories so that you can make your final decision based on thorough knowledge. We will help you every step of the way as you consider all of these factors toward determining which diamond is exactly right for you…and for her.

If you would like to make an appointment to purchase a diamond engagement ring at Michael C. Fina, please email appointments@mcfina.com.