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Improving the Mobile Coupon Experience

It is pre­dicted that in 2013, 10 bil­lion mobile coupons will be redeemed. And yet, 40.7% of mobile cus­tomers say that their coupon redemp­tion varies on a merchant-by-merchant basis, indi­cating that it isn’t always easy to figure out how to redeem them. This presentation examines ways to suc­cess­fully deliver coupons via mobile apps, mobile browsers or through SMS based ser­vices so that they are not only deliv­ered to the right cus­tomer at the right time, but that they are effec­tively redeemed, as well.

5.
#ACP13How would you like to shop in the futureusing your mobile device?The survey found that:– 92% want to be alerted when stores are havingsales– 92% want tap “smart” posters for coupons– 95% want self-scan items for check-out– 96% want to be able to keep a virtual loyalty card

6.
Radium One SurveyImproving the Performanceof Mobile Coupons• In February 2013, RadiumOne released a surveycalled "Improving the Performance of MobileCoupons."• The survey analyzed how women between the ages of35 and 54 interface with coupons on their mobiledevices for household purchases.

7.
We Have Some Good News.. And Some Bad News• 61.9% of femalerespondents haveredeemed grocery andconsumer goods retailcoupons• 40.7% said thatcoupon redemptionvaries on a merchant-by-merchant basisImage credit: Gloto.com

8.
The Technology Isn’t BrokenThe number of friction pointsin the redemption processgreatly reduces the practical useof mobile based offers.

9.
#ACP13There are at least 4 different ways by which ashopper can redeem a mobile coupon.Image courtesy of radiumone

11.
Humans Make it Hard to Redeem Coupons• Cashiers and checkoutmanagers not informed• No clear signage abouthow to redeem mobilecoupons• Access to good in-storeWiFi can be spotty• Hard to use multiplecoupons at onceBarriers to Mobile Coupon Redemption