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April 29, 2011 — Waltham, MA — Users of marketing automation systems can learn best practices in list management and data quality in a webinar titled, “Marketing Automation: Avoiding the ‘Garbage-in, Garbage-out’ Trap.” ZoomInfo (www.zoominfo.com), a B2B directory and business information provider, will host the free webinar May 3.

The event will feature ZoomInfo Vice President of Marketing Kathy Greenler Sexton and David Appelbaum, CMO, Act-On Software, a provider of a cloud-based, integrated marketing platform. The two marketing executives bring extensive experience and will share insights on the challenges marketers face with inaccurate, stale contact data and tips on how to improve list quality and management.

"A staggering 62 percent of companies recently surveyed stated that 20 percent to 40 percent of the contact data they are using is inaccurate," Sexton said. “This webinar will be especially valuable to marketing professionals who face the huge challenge of keeping data fresh and leads actionable."

Appelbaum added, "Many marketers just assume they have to live with large amounts of inaccurate records in their marketing automation databases but that’s not true. We look forward to showing them how they can improve results by improving data quality."

The 45-minute webinar will cover:

How good, clean data drives marketing success.

"Must knows" to get the most from marketing automation systems.

Breathing new life into old lists with cleaning and augmenting techniques that work.

About Act-On Software
Act-On Software’s cloud-based, integrated marketing platform is rapidly becoming the foundation for successful business growth strategies for organizations of all sizes.
Act-On’s rapid implementation and highly intuitive user interface accelerates the execution of multi-channel online marketing campaigns by automating critical marketing tasks, and by providing rich graphical analytics and reports in real-time. With Act-On, marketing and sales professionals get unprecedented agility to quantify and adjust their marketing strategies and tactics in real-time, in order to maximize their effectiveness and to ensure positive outcomes.

The Act-On team has over a decade of experience in building and running high-end e-mail marketing platforms, and has benefited from the feedback from over a thousand enterprise customers during that period. The result is Act-On’s third generation platform architecture with 10X the performance and 1/10th the cost, and that runs 24/7.
The company is headquartered in Beaverton, Oregon, and is privately held. It is backed by venture capital firms U.S. Venture Partners and Voyager Capital, as well as by Cisco. For more information go to www.actonsoftware.com, and follow us on Twitter, LinkedIn, and the Act-On Blog.

About ZoomInfo

ZoomInfo is a B2B database software company that delivers business data to supercharge marketing campaigns and sales outreach. ZoomInfo helps their customers identify their buyer personas, reach decision makers faster, and enhance and grow their databases. For more information visit www.zoominfo.com or call 866-904-9666.