4. Dr. Feelgood Ice Pops

Location based gaming and mobile applications have shifted the way advertisers market towards consumers. By showing content geared towards specific mobile users, online advertisers are able to reach their desired target markets. Pokémon Go, however, has placed the power of marketing into the hands of the local business owner. While larger corporations are waiting to eventually cash in on sponsored advertising through PokéStops and gyms, small business owners are using guerrilla tactics to lure and profit off of their existing and new customers.

“It was difficult convincing clients in 2001 that a website should be reflective of their company’s overall brand.” “Today it seems obvious, but back then it was more of an educational process and so many brands left their web presence only up to IT departments. Marketing was left out of the mix!”

In the past year companies have been updating their brand… from Aquafina to the newest company Instagram. A brand is what defines a company. Rebranding is a way to start over without having to start from scratch. Anything new is exciting, and for some of us… we like change. Rebrand is a great way to reintroduce their company to consumers. Also to show current consumers we are the same company but has grown with the time and is a better company. It’s no fun having an out dated logo. You can’t grow if you are the same you were when you first started whether it be 5 years ago or a 100 years ago. Time are a changing! Your company brand needs to stay fresh. New logo is the new tread! Below are a few of the most resent companies that changed their logo and brand.

Instagram

Only 5 years old and Instagram completely changed their brand. Still the preferred social media platform for many users. Instagram took its skeuomorphic style glyph and transformed it into a minimal, simple design, with a bright colored background, but yet you still know it’s a camera. I absolutely love this new brand. The bright colored gradient and simplistic design is what’s on trend for logos of today.

We realized we needed to move past a rendered camera to get a flexible, scalable glyph, but the previous glyph proved to be a weak basis for an icon. To maintain the previous icon’s gravity, we had to figure out how to give the new mark more character while also removing what was unnecessary.

The question then became, how far do we go? If you abstract too much, the glyph doesn’t feel tied to the history and soul of Instagram. If you make it too literal, it’s hard to justify changing from what we currently have. After a lot of refinement, we landed on a glyph that still suggests a camera, but also sets the groundwork for years to come.
– Ian Spalter, head of design at instagram, on medium

Guinness

Guinness has been around for hundreds of years and since then Guinness has had many logo and brand changes. Still using the key mark, which is a harp. This new logo is not with the current trends and actually does the opposite. The harp is realistic then it never was before. It’s because they did in-depth research with real expert harp-makers. The final logo captures a detail version of a harp with light and shadow.

To bring their vision to life, Design Bridge made models and mock-­ups of their initial harp sketches with expert guidance from London-­based harp-­makers Niebisch & Tree. This collaborative process allowed the team to fully immerse themselves in the harp’s shape and form, from the characteristic curve of the harmonic neck to the way shadows are cast on the instrument, ensuring their design looked and felt as authentic as possible. Design Bridge then sought the expertise of renowned illustrator Gerry Barney, who had drawn a previous version of the Guinness harp in 1968, who hand drew the new icon from their collection of sketches and harp models.
– Design bridge provided press release

P&G’ New Campaign is a winner! Great work W+K Portland. With Mother’s Day on the horizon and the 2016 Olympic Games in Rio 100 days away, W+K Portland launched a new spot for P&G entitled “Strong.” “Strong” Moms and the Olympics in one powerful Ad. Read more…