Digital products have a path - plan, wireframe, prototype, test, design, and produce - this is just how it's done, right? The process is long and the product only meets the user at the end of it.

By the time the product or service hits the market, the technology might have changed, the social platforms might have evolved, or user habits might have altered. The real test is in market, after you've already invested so much time into your product and process.

The first time a real user interacts with the product, it's way too far into the process. You've already designed, planned, and invested in the process. The launch date is the last day of work, where anything can happen.

In this new way of working, there is no big "reveal" moment, but a constant, controlled, testing method. Prototyping becomes the way to test our ideas against our real users. The launch date becomes the first day of work.

Data-driven design is using our design sensibilities, talents, and experience on more than just a hunch. We design, test against your objectives, and repeat. Sometimes we design four different directions and take the best performing elements of each to build the optimal page. It's using data to drive design to obtain your product objectives and KPIs.

Any is a state of mind. Any is also a New York-based digital design agency.Any is the crossroad between possible, probable, and preferable futures.As the social climate shifts towards boundary-building and side-choosing, we embrace the in-between and the undefined, until the moment is ripe. You know, we imagine.

For us, imagination is a collective process in which multiple voices come together to create market validated, smart, attractive products that stand the test of time.

Any’s design methodology begins with exploring and identifying a product’s potential, defining its possible trajectories and designing for those we deem preferable. Instead of waiting for the future to randomly unfold and either match or mismatch our design assumptions, we call it.