Having finished successfully our finance unit, without loosing any time we moved on to learning about finance. Maintaining our philosophy of involving real-world projects, we planned a visit to Jockey Plaza, the largest mall in the country, to analyze the effectiveness of every type of advertisement on site.

In order to do so correctly, we focused in pathos, logos and ethos as the three main persuasive techniques in advertising. Visiting stores like Nike, Starbucks, iStore and Brooks Brothers gave us a clear vision of what this companies do to sell their product to their target audience.

Moreover, we now view marketing as much more than just advertising products. We realize marketing is a process of finding a problem, developing a product or service, establishing a price and balancing it with the volume to maximize the profit, finding the appropiate location and finally promote and sell your solution. All of this is a large process, although just the final stage is available for open public.

Now, I am looking forward into applying all what I learn and following examples that successful companies have set into my project of promoting a plan of a soccer academy that focuses on developing youth soccer players in Peru to train them adequately and build them with the attributes that they need to stand out in the future and be able to reach top-level european leagues.