When you think of your financial institution's website, you probably think about checking your account balance, finding a branch near you, or maybe looking into a loan. You're looking for information about your finances. You most likely don't think about their blog. Do banks even HAVE blogs?

If you’ve put on an event, you know how important (and difficult) it can be to find sponsors. If you put on an annual or repeating event, then you likewise know how important (and difficult) it can be to find repeat sponsors. After all, people aren’t usually eager to part with their money, which is why it’s super important (especially if you’re a non-profit) to treat them well.

Sometimes keeping sponsors around is referred to donor retention, and it’s a hot topic of discussion in the nonprofit sector. There are books written on it and even boot camps devoted to the topic.

What’s the big deal?

Sponsor retention is the measure of how many continue to donate to your organization. And because money matters (so much so that they say it makes the world go ‘round), it’s kind of a big deal to keep your supporters around.

All too often, organizations seem happy to just accept a check from a sponsor and slap their logo on some corresponding signage. However, sponsors are really important to the financial health of non-profits. I might even go so far as to say that sponsors should be revered and treated with utmost respect and gratitude.

That being said, on this Valentine’s Day, here are a few ways to show some love to your sponsors.

We get asked a lot what people should be paying for a new website. And, we usually say, "It depends." We’re not intentionally being vague; pricing is based on the scope of the project. The more complex you want your website to be, the more expensive the total bill. (That being said, I'm also of the mindset that if you treat your website as your best paid salesman, you will reap the rewards.)

If your company is in the market for a new website and aren’t sure where to start as far as setting your budget, you’ve come to the right place. Here is an abbreviated version of what we go through with companies as part of our Blueprint process.

In today’s market, credit unions are enjoying renewed popularity among consumers due to their membership-driven policies, personal service, and local community ties. Many people are drawn to these features of their local credit unions and are starting with research on the web.

E-commerce has been around for a while now and to most of us, it is a normal way of shopping and purchasing products. However, I occasionally encounter someone who is uncomfortable using a credit card online. I’d like to clear up some misconceptions and provide some insight into what happens when you use a credit card online and why it’s safer than using your credit card at a gas pump.