Only parents with Victorian attitudes would insist all children's programming
be 'improving' and educational - there should be room for fun and entertainment,
as in adult schedules.

Popular new genres of the 1950s included live theatre variety and the game
show and Children's TV replicated both. Crackerjack (BBC, 1955-84) was a
mini-version of series like Sunday Night at the London Palladium (ITV, 1955-67;
1973-74), comprising variety turns, comedy sketches, pop music, party games and
simple quizzes.

Both children and television have changed greatly since Crackerjack began.
The 1960s produced Top of the Form (BBC, 1962-75), an austere inter-schools
general knowledge quiz with serious-minded questions addressed to uniformed
pupils. Film quiz Screen Test (BBC, 1970-84) used a similar static, sit-down
panel format, albeit enlivened by movie clips. Runaround (ITV, 1975-81) brought
the quiz format to life - active youngsters sprinted across the studio to answer
trivia questions, egged on by a noisy audience. After the first series of
Cheggers Plays Pop (BBC, 1978-86), BBC Head of Children's Edward Barnes remarked, "It's the most vulgar thing I have ever seen - but I'll recommission it!" It
mixed music guest spots, pop quiz and action games involving inflatable
contraptions and messy gunge. The latter ingredient, influenced by TISWAS (ITV,
1974-82), became de rigeur in the likes of Fun House (ITV 1989-99) and Get Your
Own Back (BBC, 1991-). These shows allow free rein to natural childish energy;
quizzes of the 1950s and '60s were an extension of the classroom.

Cheggers Plays Pop and Crackerjack included pop performance, but ITV provided dedicated music shows in the 1970s and '80s, Muriel Young producing several for Granada in the 'glam rock' and 'teenybop' eras - Lift Off With Ayshea (ITV, 1969-74), including a legendary 1972 appearance by David Bowie, Shang-a-Lang (ITV, 1975) a showcase for the Bay City Rollers, and Marc (ITV, 1977), a vehicle for Marc Bolan. Get It Together (ITV, 1977-81) was a durable mix of performance and quiz, let down by a poor guest roster and dubious cover versions sung by host Roy North.

Pop interview, performance and - from the early '80s - music video also became a regular part of Saturday morning shows. Music video and its ubiquity, via satellite channels, has removed much of the impact enjoyed by shows like Lift Off, then a rare opportunity to see music idols perform.

Comedy for children usually deals in physical slapstick, farce and bad puns.
In this vein, doddery old Mr Pastry (BBC, 1950-62) was an early comic hero, as
were the grotesquely greedy schoolboy Billy Bunter (BBC, 1952-61) and the
similar comic strip schoolroom antics of Whack-O! (BBC, 1956-60; 1971-72).

Absurdist pre-Python series Do Not Adjust Your Set (ITV, 1967-8) was a rare
example of truly innovative sketch comedy. While nothing since has matched its
influence, the earthy humour of various 1970s Thames series like You Must Be Joking (ITV, 1975-76) and Pauline's Quirkes (ITV, 1976) proved both popular and controversial. Play Away (BBC, 1972-84), a colourful mix of corny jokes and
songs, was the longest running of all children's comedy series.

Further reading

Home, Anna, Into the Box of Delights: a history of children's television (BBC, 1993) esp Chapter 6: 'Entertainment'

Tibballs, Geoff, The Golden Age of Children's Television (Titan Books, 1991)