"I’d like to create an integrated television set that is completely easy to use," said Jobs. "It would be seamlessly synced with all of your devices and with iCloud. It will have the simplest user interface you could imagine."

That set the tech world aflame. It suggested Apple was ready to go after the television market and save us from the clunky experiences delivered by cable and satellite companies.

Two years later, though, and absolutely no change in TV, it's clear Apple wasn't all that close to cracking the TV market.

Some of the reports could be nonsense, but it's unlikely people are just making things up out of thin air. There must be some basis for these stories.

Add it all up, and it just looks like Apple is trying everything to figure out what it can do with television, which makes Jobs claim that he cracked the tv market all the more curious.

Either he cracked it and forgot to tell anyone how he cracked it. Or, the current group of executives decided his theory didn't make any sense. Or, the content companies, cable companies, and satellite companies saw his vision and decided they didn't like, so they're doing all they can to block it.

Whatever the case may be, it's looking like Apple's television isn't coming very soon.