On Tuesday, 29 November 2016, AmCham EU and Invest Europe hosted a joint event on ‘The Case for Investing in Europe’ as part of Invest Week, a series of events focused on the European investment and growth agenda. At the event, AmCham EU launched ‘The Case for Investing in Europe’ 2016 report by Joseph Quinlan, followed by two high-level panel discussions exploring the reasons why Europe remains an attractive destination for American investment.

Following a concise overview of his report and the current investment climate in Europe, Mr. Quinlan reiterated the incentives for US businesses to invest in Europe. Allaying fears regarding Brexit and the change of administration in the US, he predicted strong growth in the US to have positive ramifications for the transatlantic investment relationship, while remaining positive about the Single Market and the long-term prospects for TTIP. He also emphasised the need of American and European stakeholders to reflect and reassess their communication and education strategies on the benefits of trade and foreign direct investment.

The subsequent panel discussions covered the current status of the wider European investment climate in greater depth. Vice-President Katainen spoke of the need for consistency among regulatory regimes and encouraged member states to implement necessary structural reforms to guarantee Europe adapts to changing markets. The panelists shared an optimistic outlook and restated their faith in Europe’s fundamentals as a reliable market, while citing the specific potential for development of the services sector, in addition to growth in Central and Eastern Europe.

Ms. Danger closed the event by re-affirming the commitment of AmCham EU and Invest Europe to strengthening the single market, cutting uncertainty and ensuring Europe remains competitive on the global stage.