If you’re a marketer, executive, or CEO of a medium sized company and are deeply committed to mastering the web and growing your revenue, you’ve come to the right place.

At tbk Creative, we’ve launched Digital Marketing Canada™, a podcast program where each episode I interview marketers and CEOs of medium sized companies (typically $5 to $200 million in annual revenue), asking them exactly how they use the web to grow their respective companies.

To kick off Episode No. 1, we have no other than Paul Pinchbeck, the Vice President of Marketing at Blue Mountain Resort.

Blue Mountain Resort consistently ranks as one of Canada’s top 3 ski resorts. The company does approximately $100 Million per year in annual revenue, catering to approximately 2.5 million customers annually. Paul is the perfect person to interview on this topic as he oversees the company’s marketing and communications.

On this podcast, you’ll learn:

How Blue Mountain Resort setup social media to allow many different staff members from different departments to contribute content

The exact digital channels / programs they use

What marketing they outsource to agencies and what they currently do in-house

Paul’s philosophy around off-line / traditional media

How they integrate offline and online media together to make their marketing more effective

We discuss different results we’ve both seen when promoting online campaigns through offline and online media

More about their current marketing campaign, Winter Warrior, and the steps they went through to develop it

Their historical split between offline and online media spend and where Paul sees this trending to in the future

How the company will be using content marketing and marketing automation to fulfill on key marketing and business goals in certain service verticals

Paul’s approach to keeping up with fast paced changes of the digital marketing and technology world

And a lot more!

If you find value in this episode, please share the love and pass it along to your peers. Enjoy!

Andrew SchiestelPresident

Andrew Schiestel is the president at tbk Creative and a co-founder of AODA Online. His articles on business have been published in The Financial Post, The Globe and Mail and The London Free Press.