Fast sales for Slo Squishies

Sales of Character's Soft 'n Slo Squishies are stacking up fast after just a week on shelves

Character Options is reporting a tremendous start for its new Soft'n Slo Squishies, only one week into the launch.

The news adds to the firm’s slow-rising collectables success with the Cake Pop Cuties brand also creating high volume sales at retail.

Soft'n Slo Squishies were one of the most talked-about brands at London Toy Fair last month, with consumer demand for slow-rising collectables in the UK on the up following the US craze which started last autumn. To meet consumer demand, Character pulled out all the stops to deliver early to retail and has seen the move pay off with swift sales within days of stocks reaching store. Already collectors who can’t get enough of Squishies are flooding the stores, and this is without any TV advertising so far – the campaign starts this week.

Jerry Healy, Marketing Director of Character Options said: “We are delighted with the response both from retail and the children who collect. This is a craze which we know is only going to grow, especially with all the marketing which begins this week. Our TV advertising starts this weekend, influencer work is underway, and we are excited by what lies ahead for this cool brand.”

The great start for Soft'n Slo Squishies follows the instant success of another slow-rise foam collectable from Character Options, Cake Pop Cuties. Launched at New Year, these super-squishy characters come in their own cake pop display stand and have been flying off the shelves.

“It is apparent that the huge demand for slow-rising foam toys in the UK will echo what is happening in the US,” added Jerry. “Character Options is geared up for this and we have massive amounts of stock being delivered throughout the spring and beyond as new waves of both Cake Pop Cuties and Soft'n Slo Squishies are introduced.”

For those that missed the Soft'n Slo Squishies and Cake Pop Cuties on the Character Options stand at London Toy Fair and want to find out more, call 0161 633 9800.

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Due to the continuing success of the business and to drive further expansion we now have an exciting opportunity for a National Account Manager.

PMS International Group Plc is a high volume importer of a wide range of consumer goods from China which are distributed to customers in the UK. The Company is well known for its innovative and novelty products and speed with which it can bring products to the market.

The Company’s wide product range includes toys, housewares, giftware, stationery, novelties, electrical gadgets, Christmas decorations and gardening range. The Company is also one of the largest suppliers of licensed and own brand plush toys to the retail, amusement and leisure industry.