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Taco Bell breaks new campaign

Taco Bell Canada has begun a summer advertising campaign developed by Grip of Toronto. The campaign includes television commercials depicting people who are tired of hamburgers. The ads end with a branded arm holding a burrito. The campaign also includes a website at <http://www.burgerbacklash.ca> and a Facebook interactive video developed by OSL Marketing. "Taco Bell is a bold, challenger brand and burgerbacklash.ca appeals to our fans' sense of individuality and their love of variety and the unexpected," said Dan Howe, chief marketing officer for Yum Restaurants Canada, which owns the Taco Bell brand in Canada.