BENETTON HITS AIR WITH SPORTS-SYSTEM ADS; IPO COMING NEXT

Benetton, parent of Prince Sports Group, launched its first
ad for the company's SportsSystem division, which sells skis, ski
boots, snowboards, tennis racquets, in-line skates and sports
apparel. The campaign, created by Olivier Toscani, Creative Dir
for Benetton Group, runs with the theme, "Do You Play Life?" The
costs is estimated at $27M and the campaign will run through
summer of '96 (AD AGE ONLINE, 7/21). Benetton is planning a
public offering in '97 (GOLF SHOP OPERATIONS PRO REPORT, 7/21).