InfoTrends Announces Study on the Role of Wide-Format Printing

WEYMOUTH, MA—November 06, 2012—Signage is an integral part of the marketing mix, and it represents an opportunity for print service providers to make an impression. However, entering the market or growing an existing business starts with understanding key trends driving buyer markets. InfoTrends’ new multi-client study entitled Wide Format Printing: A Critical Element in the Communications Mix will uncover who buys wide-format graphics, what they buy, and why.

Print buyers span a broad range of vertical markets, each with different needs. Wide-format graphics play a unique role in each market’s evolving media mix. InfoTrends will examine wide-format buyers across five vertical markets including retail, advertising, amusement/entertainment, events, and food services.

“This study will identify market forces driving wide-format graphics demand, purchasing behaviors of wide-format buyers, and top purchasing criteria,” says Lisa Cross, associate director of InfoTrends’ business development strategies service. “It will also measure the impact of mobile technology on wide-format applications and how this affects wide-format graphics’ role in a cross-media world.” In this study, InfoTrends will describe best practices and rationale for moving from transactional to value-added selling as well as the tools and information print service providers require from equipment and supplies manufacturers to grow their wide-format business.

Early subscriber rates are available through December 31 2012: Early subscribers play a significant role in the design of this study.

About InfoTrendsInfoTrends is the leading worldwide market research and strategic consulting firm for the imaging, document solutions, production print, and digital media industries. We provide insights and advice to help clients understand market trends, identify opportunities, and grow their business.