Presidential Orders

Executive Order

No. 40

Advertising by University Departments

University departments may purchase or
utilize advertising when such advertising is consistent
with the University's three-fold mission of teaching,
research, and public service.

2.

Proposals to purchase or utilize advertising must
be approved by the appropriate dean or vice president.

3.

The department requesting approval is responsible
for ensuring that advertisements:

A.

Are cost effective and are placed in
media that assure impact commensurate to the cost;

B.

Reflect accurately the University's policies, programs,
and services;

C.

Contribute positively to public perception of the
University;

D.

Communicate clear and consistent messages; and

E.

Meet high standards of professional quality in the
presentation of the content.

It is the responsibility of the department
to use its own resources and expertise to develop
advertising material which meets the above standards;
however, departments are encouraged to obtain technical
assistance from the Office of University Relations.

Executive Order, unnumbered, of the President, June 5, 1953;
included in Executive Order 40, June 25, 1979; revised
August 20, 2001.