A decade of campaigning for the animals – things I learned

Toby Schiønning

14th October10:00 - 10:45

What to consider when starting a campaign? What do you want to achieve and how? Is it possible to win
without the other part losing? What should we as a movement do more of?
In this presentation Toby Schiønning, co-founder of Anima International, will share some of the insights
he’s gotten from his decade of campaigning for animals. Some may be intuitive, some may be less obvious,
and others you may disagree with – which is welcomed. The presentation takes on a pragmatist approach,
looking back at previous cases and attempting to draw unfinished conclusions. Campaigning is a dynamic
topic where we constantly need to keep our eyes open on ways to maximize our efforts, be willing to
change our approach, and decide what we want to achieve and how we can get there in the best way
possible.