when oh when will the geeks realize that it’s not about the formats, but about products and customers? the tech decisions are made simpler if you have a real problem to solve. and tech standards are 90% of the time emergent from hundreds of best practices.

On the one hand you have structured data sources such as relational DB, NoSQL datastores or OODBs and the like that allow you to query and manipulate data in a structured way. This typically involves schemata (either upfront with RDB or sort of dynamically with NoSQL that defines the data layout and the types of the fields),…