Donor Strategy

Building a solid, dependable donor base is crucial to the longevity of any pregnancy center. This is done by understanding how to speak to donors and knowing what matters to them. In this guide, we’ll discuss how to write an effective donor appeal. These practices can be applied to appeal letters, email campaigns, other donor-facing marketing materials, and even in face-to-face conversation with donors.

From national events and awareness weeks to social media holidays, there are numerous opportunities for you to join in on the pro-life conversation on the donor side, as well as interact with many potentially abortion-minded women throughout 2019. You don’t want to miss a single day! Download our 2019 Marketing Calendar for Pregnancy Centers to amplify your efforts this year.

Donor banquets are a big deal for most pregnancy centers. Many of the marketing materials required for donor banquets need a lot of thought and creativity in order to be well-executed, so now is the time to start putting together everything you need to host your PHC’s donor banquet. Here’s a list of the most effective marketing materials for a successful donor banquet for your PHC.

For many PHCs, a capital campaign will run for several years in order to raise enough funds for a large-scale project. Because so much time and effort goes into running one, it’s important to effectively brand your campaign to get the most amount of donations possible. Here’s how to ensure that your capital campaign is cohesive throughout its course.

#GivingTuesday, which falls on the first Tuesday after Thanksgiving, has seen tremendous growth in the last several years. Billed as the national social media day of giving, it promotes online donations to nonprofits after several days of commercialized “getting.” Here’s a list of best practices to can make the most of this year’s #GivingTuesday.

Sanctity of Human Life Sunday is quickly approaching and falls on January 20, 2019. Whether your PHC has partnered with local churches for many years or this is new territory, learning best practices can help increase the potential for aquiring new donors and prayer partners, as well as spreading the message about the services you offer within your community.

Did you know that there are approximately 1.5 million nonprofits in the United States? While this shows true generosity, it can also mean that 1.5 million organizations are vying for people’s attention and contributions throughout the year. How do you reach your donor audience in a way that won’t fatigue them? In this guide, we’ll offer several tangible solutions to prevent giving fatigue.

Recently, many pro-life organizations have vocalized concerns that their advertisements are being pulled by Facebook as a form of censorship. We went a little deeper to learn what could cause ads to be disapproved or removed from Facebook.

2018 was a year of immense growth and change for us. Marketing tactics and strategies are constantly changing, and that’s no different for pregnancy centers. Here are the biggest things 2018 taught us about pregnancy center marketing.