Design

When it became apparent that our day-to-day operations at St. Vincent de Paul Louisville would be turned upside down, I quickly shifted the focus of our monthly newsletter, The Good Samaritan, to update donors on how we would be caring for clients and to solicit donations to replace revenue that would be lost due to canceling fundraising events.

This newsletter, along with weekly email updates, elicited an overwhelming response. Donations are up 22% over this time last year.

The inside of the card contained thank you messages from staff. With variable-data printing we sent four groups of thank you messages to donor segments. There was space on the back of the tear-off return card so donors could send a message back to our clients and staff.

Logo for the Help Make It A Home program at St. Vincent de Paul Louisville. Many times clients come to St. Vincent de Paul with next to nothing. This program solicits donation of linens, housewares, cleaning supplies and other basics that every household needs.