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EMC is enhancing its Syncplicity enterprise file sync and share application with additional enterprise features including new group-level policy assignment, the assigning of rights management control when sharing files, and better control over where the files are stored.

"This is categorically the largest release in the history of Syncplicity," said Jeetu Patel, general manager of the EMC Syncplicity business.

Unlike many file sync and share applications from companies like Dropbox and Box, Syncplicity was designed with a focus on the enterprise, not on the consumer, Patel said.

"But Syncplicity gives administration rights to IT," he said. "I can set a user up as a collaborator with authorization to change content but not able to download a file, or as someone with only read-only authorization. Or, I can allow someone to download a file. But then the whole idea is, we don't want you to take files."

New with Syncplicity this week is what Patel called a "friction-less user experience" which provides mobile device access to a user's home directory.

"This lets iOS and Android devices access data on home directories," he said. "Our philosophy is 'mobile-first.' We've completely redesigned our mobile apps to be more immersive and offer more social media capabilities."

Those capabilities include mobile editing, Patel said. "Mobile devices are primarily consumption devices, not creation," he said. "So most customers haven't been able to leave their laptops home and go completely mobile. Now we let them create and modify documents on their mobile devices without leaving their application."

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