Andrea Waltz is the author of the book 'Go for No! Yes is the Destination, No Is How You Get There'.

There's plenty of advice out there on how to get people to say yes. But 'Go for No' recommends just the opposite. And it shows how focusing on increasing your failure rate can accelerate your momentum towards success.

So I invited Andrea to discuss what SaaS founders and entrepreneurs can learn from this.

In this interview, you'll learn: * About the old and new models for success and failure. * How you can apply Go for No to help you achieve your business goals. * What you can do to overcome fear of failure and rejection. * And how to get past failures quickly and move on.

So if you're currently struggling to get more people on demo calls, or struggling to close more sales or you're having a hard time getting investors to say yes to your pitch, then you might find this episode useful.

Or if you don't currently have any of those specific issues, but feel like you need to build your mental resilience, then you might get some useful insights here.