Even before it was a brand, SoFar was a celebration of a transoceanic friendship. Two designers on opposite sides of the globe, both with a great deal to say: Fernando Contreras Wood and Matteo Ragni. The result was a limited production of objects that encapsulate the two design cultures: Italian and Chilean. It is a brand that still exists and is always an idealistic niche: we’re sure that one day it will be normal to make things work from one side of the earth to the other.

Stefano Cardini designed the coordinated image and a vase/logo, Elisa Massoni expressed the soul of the project with her words.