DES 2.3 Make links meaningful

Most visual users quickly scan content pages and often their visual focus is primarily on the links (things they can do.) some people (e.g. Screen reader users) similarly scan pages by tabbing through from one link to the next or by listing just the links.

It is important that links have inherent and sensible meanings to support this scanning behaviour. You should not force your audience to read all the surrounding words if you could convey the essential information in the link itself.