Creating campaigns with dynamic, engaging and
personalized content is key to success in email marketing, but is often easier
said than done. Premade templates can serve as a stepping stone for crafting
emails, and Campaigner offers hundreds of standard and responsive designs to
choose from. Today we’re launching our Articles feature to make it even easier
for marketers to craft brand consistent campaigns with customizable elements
within Campaigner’s platform, and in tandem with our templates and Landing Pages.
Articles -- a feature now available for all
users -- give email marketers the ability to create their own design elements
in HTML while ensuring their code remains dynamic and adaptable across all
campaigns. Instead of building components like headers and footers with each
message, Articles allow marketers to easily customize these elements in HTML
and save them for reuse in upcoming messages and campaigns.

The Articles feature is essential for
marketers who need brand consist…

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Podcasts and Email Marketing

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I was recently asked by a customer if
podcasts are still “in” and if so how can they benefit email marketing
campaigns. After some research it looks like podcasts are here to stay. Years ago, podcasting was a hobbyist’s activity and many
people weren’t making them to earn money. However, as time passed, audience sizes have consistently
grown and people are making podcasts a part of their weekly routine.If you’re not exactly sure what
a podcast is or how it can benefit your email campaigns here are a few starter
tips:#1Integrate Podcasts
into Campaigns

If you don’t already know, podcasts are
downloadable, audio or video recordings — which you create — that can be
listened to on a computer or mobile device. Podcasts can be integrated easily
into any email campaign and are a great way to show your personality to your
customers, as well as letting them know that you are a thought leader in your
space.

Podcasts help convey who you are and what you
know, as well as give subscribers a chance to identify with you as a person.
Just like signing your name at the end of each email or including a blurb about
your personal life, podcasts make your customers realize that there’s an actual
person behind these emails, which can help you strengthen customer
relationships. Stronger customer connections can also build customer loyalty to
both your brand and your products.

To include a podcast in your email campaigns, simply record your podcast and then upload it onto your site. Once
it’s available on your website, you can add links in your email campaigns to
encourage your subscribers and customers to listen in.

#2Reinforce Your
CTA

Including podcasts in your email marketing
campaign is a creative way to keep your customers informed of upcoming
promotions or new products. They allow you to expand on certain points in your
email message and add extra emphasis and detail that you might not have
included in your email.

To better engage your customers, try adding a
call to action both in your newsletter and reinforcing it again in your
podcast. This can be as simple as urging customers to click on a certain link
in your newsletter or giving them an email-exclusive promotional code.

Podcasts may not be for everyone but if
you’re looking for a fun new way to engage your readers, then give it a try.

Do you currently record podcasts or have you
done so in the past? Please share your comments below.