Crop circle typography

Just before Christmas we received a call from ad agency AMV BBDO . They asked us if we could turn crop circles into type (and then an alphabet) for their client, Quaker Oats. We weren’t entirely sure what they meant until they showed us an aerial picture they’d found of an ‘e’ made from a spiral of mandlebrot-like circles, which gave us our starting point. A huge amount of work later, the results are starting to break now on TV and billboards, and below are the typographic highlights.