3 Ways to Visually Strengthen your Business’ Brand

So your business has a brand, but you still feel all over the place. What should you do? Here are some ways to strengthen your business’ brand identity and create a cohesive brand package:

1.Visual Consistency

Make sure your branding is consistent from the logo to the paper napkins. Every aspect of your brand should evoke a certain feeling and understanding that is consistent across the board, one that goes further than just surface level consistency, like a consistent pattern or color scheme. Your brand should convey culture. One good way to do that is through visual storytelling. Establishing what your brand narrative is will make the direction of your brand become clearer.

2. Visual Voice

Clarify your story’s objective by answering these questions:

Who am I?

What are my values?

Who is my target audience?

What is the purpose, mission, or goal of my brand?

What is the importance of the products or service I am selling?

How do i want my audience to feel when interacting with my brand, products, or services?

How do i want my audience to perceive my brand or business?

Answering these questions will help piece together your brand narrative. Once you can do that, you will have a better understanding of how to visually represent yourself in a way that hopefully solidifies your audience’s perception of who your brand is.

3. Strong Imagery

Using strong, clear, and consistent imagery can help strengthen your brand voice. It gives a clearer understanding of who you are, who you serve, your products and services, and what your values are. Consider hiring a photographer and steering away from using stock photos because it can make your brand seem generic and inauthentic. People want to see the real you.

For more tips on how to strengthen your brand check out erikablanddesign.com or feel free to contact us!