A new podcast for the advertising production industry]]>https://productionbrief.com/https://productionbrief.com/favicon.pngProduction Briefhttps://productionbrief.com/Ghost 3.14Wed, 03 Jun 2020 14:41:21 GMT60

In todays episode, we chat to creative duo Julian Schreiber and Tom Martin from Special Group on how COVID-19 is shaping present and future advertising concepts.

Tom and Julian have been partnering up on award-winning campaigns for more than 13 years, bringing home 34 Cannes Lions and a host of

In todays episode, we chat to creative duo Julian Schreiber and Tom Martin from Special Group on how COVID-19 is shaping present and future advertising concepts.

Tom and Julian have been partnering up on award-winning campaigns for more than 13 years, bringing home 34 Cannes Lions and a host of best in shows for brands like Uber Eats, NAB, Australian Open, Four 'N Twenty and Tourism Victoria. Now joint Executive Creative Directors and Partners at Special Group Australia, the two share their secrets on making creative partnerships work, the new normal for corona influenced advertising creative, and how the runway from idea to ad is shortening during this pandemic.

An essential listen for those who want a better understanding of what creatives and clients have in mind for future production as we slowly emerge from lockdown.

Tom Martin and Julian Schreiber first established themselves as creatives, then Creative Directors of Clemenger BBDO Melbourne. They then moved to New York to become the ECDs of Johannes Leonardo NY and are now joint Executive Creative Directors and Partners at Special Group Australia.

Special Group is an independent creative agency that marries the philosophies of communication and design, with offices in Auckland and Sydney.

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Define safe right now? With restrictions lifting in Australia and the economy grinding back into action, now is the ideal time to start charting the high road to a 'COVID safe' production workplace.

In Episode 7 we take a deep dive into current COVID-19 safety protocols with some sage advice

The holy lunch break is an integral part of any TVC production (and TBH our favourite setup of the day) but with social distancing and hygiene measures currently pushing us apart, the treasured bain-marie is under threat.

When it comes to creativity, we eat therefore we think, and managing meal breaks is often the key ingredient in maintaining a productive set. Tanya talks on-set catering options during COVID-19, the impact to their business from cancelled bookings, and details measures any production can put in place moving forward to keep crew safe around meal times.

Thanks for listening!

Sweet Seduction has been providing catering to film and TV productions in Melbourne since 1985.

On set safety is gaining a number of new pointy angles at present as productions interpret and react to changed social distancing recommendations and new ways of working. To help ruminate on this a bit further, we've decided to devote the next few episodes to what it means to have a 'safe set' during the COVID-19 crisis.

In this episode our trio touch on remote shooting realities, casting hacks for getting up close and personal on screen, PPE precautions, and how to manage client/agency feedback over live-stream.

Marcus Cropp is a DP/Cinematographer based in Melbourne. Jesse Richards is a Content Director with Cummins and Partners. Aaron Maquire runs Live Streaming Events.

As always, if you enjoy this episode, tell a friend or colleague about us, and let us know what you'd like to hear in the future.

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In this episode, accountants Tony Nagle and Ben Chiverton deliver the who, what and how on the Australian government COVID-19 support payments for creative professionals and small businesses.

Few of us look forward to hitting the books after a day on set, yet keeping one eye on the accounts remains

In this episode, accountants Tony Nagle and Ben Chiverton deliver the who, what and how on the Australian government COVID-19 support payments for creative professionals and small businesses.

Few of us look forward to hitting the books after a day on set, yet keeping one eye on the accounts remains an integral part of surviving for the long haul.

With the financial realities of COVID-19 bearing down us from many angles, we've dedicated this episode to cover freelancer eligibility for Jobkeeper and Jobseeker payments, grants opportunities, tax deductions for COVID-19 and new incentives for writing off new assets in 2020.

Tony Nagle is owner of Nagle Accounting and Ben Chiverton is Partner and Senior Accountant. Over the last 25 years Tony and the team have built their practice around the film and advertising production industry, representing some 3000 clients across the creative spectrum.

Chapters

00:00:16 - Introduction00:03:02 - Introducing Ben and Tony from Nagle Accounting00:05:27 - Are freelancers eligible for Jobkeeper?00:08:05 - What is the turnover eligibility for Jobkeeper?00:10:25 - How does it work for short term project to project work?00:14:00 - What is the PAYG stimulus package?00:15:38 - What happens when your income returns to normal?00:16:43 - Do you pay tax on Jobkeeper?00:18:15 - You can't get Jobkeeper and Jobseeker at the same time00:18:33 - What is the eligibility for Jobseeker?00:19:35 - What are the incentives to spend money at the moment?00:20:53 - Deductions for working from home00:23:32 - Is it a good time to withdraw super?00:24:21 - When to calling it quits00:25:40 - Outro

In this episode, Brendan and Mark call in Caroline Logan from Freelancers Promotions to get an update on crew bookings under COVID-19. Freelancers is one of Australia's largest film and tv crew booking services, managing the bookings of everyone from DPs, gaffers, sound recordists, and set designers to makeup professionals.

In this episode, Brendan and Mark call in Caroline Logan from Freelancers Promotions to get an update on crew bookings under COVID-19. Freelancers is one of Australia's largest film and tv crew booking services, managing the bookings of everyone from DPs, gaffers, sound recordists, and set designers to makeup professionals.

Caroline takes us through the impact of COVID-19 on production levels in Victoria, the new onset guidelines and practices for socially distanced productions, and what Freelancers are doing to support crew members during this difficult period.

Chapters

00:00:26 -Introduction00:03:17 - Who is Freelancers Promotions?00:06:46 - Immediate impact of COVID-1900:12:19 - How has your role changed?00:14:42 - What is actually possible from a production point of view00:20:45 - Educating crew on what to expect on set00:23:45 - Advice to crew members00:25:40 - Will smaller crews become the new norm?00:27:23 - Outro

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In this episode, James MacGregor from The Vision House talks through the impact of social distancing restrictions on the camera rental market. Commercial rental turnover is a good indicator of the amount of in-progress advertising productions, with most medium to large sets requiring specialist camera and grip support to operate.

In this episode, James MacGregor from The Vision House talks through the impact of social distancing restrictions on the camera rental market. Commercial rental turnover is a good indicator of the amount of in-progress advertising productions, with most medium to large sets requiring specialist camera and grip support to operate.

The Vision House is one of the oldest players in camera rental market and in this two part interview, James reflects on the personal and professional impacts of COVID-19, ways of working under the new restrictions, and his outlook for the future of commercial production in a post-COVD world.

Chapters

00:00:23 - Intro

00:03:32 - Immediate impact

00:07:09 - An opportunity for local growth

00:08:21 - Survival plan

00:10:12 - Part 2

00:11:52 - Technical solutions to socially distanced productions

00:15:51 - How far away from normal are we?

00:23:09 - Will production lead times get tighter?

00:25:36 - Are production teams going to stay small?

00:28:22 - Conclusions

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First episode! Well after much talk about what to say and how, it turned out to be a pretty short session. Brendan and Mark explain the idea behind a podcast dedicated to the advertising production industry, why it's a good time to launch in a time of crisis, and a

First episode! Well after much talk about what to say and how, it turned out to be a pretty short session. Brendan and Mark explain the idea behind a podcast dedicated to the advertising production industry, why it's a good time to launch in a time of crisis, and a hint for the next 'full' episode.