While still in the early stages of influence, you can often see a post where no comment is left unanswered. The influencer feels more obliged to communicate with the audience. But when more power and followers are gained, it’s hard, if not impossible, to keep up with everybody. Early on, it’s a must.

Relevance

Think about an influencer with millions of followers. Her audience is wide and her followers’ interests are varied. Meanwhile, a fitness influencer with 50,000 followers will be followed by people who are mainly interested in her fitness updates. The latter has a niche, while the celebrity influencer appeals to a wide audience with no common ground.

Know Their Followers Personally

Micro-influencers still have among their fans a good portion of friends, family and people who know them from the offline world. When the fanbase expands, it’s inevitable to see that the personal relationship rate drops.

Choosing The Right Influencer To Work With

Marketers always seek the best way to engage their audiences with great content.

Following the results above, preferring micro-influencers over celebrities as brand partners seems like a worthwhile choice.

When taking into account that partnering with celebrities requires an adequate budget, micro-influencers seem to offer a better value for your money.

Want to see Influencer Marketing at its best? Check Out L’Oréal’s #TrueMatch Campaign: