9 in 10 Britons say they cash in vouchers or redeem points – half of
which do so every month

1 in 8 people have redeemed an offer via their mobile phone

The growth in the channel is testament to the innovation that can be seen across publishers and advertisers who are investing in performance marketing. This research also reveals the extent to which savvy consumers are taking advantage of offers available to help them save money.

If you want to find out how an affiliate programme can help grow your business, contact Equator today to find out more.