Visit the UK’s leading indoor agricultural event, with eleven packed halls of the very latest in agricultural machinery and equipment. Now at the NEC, Birmingham this is free to attend and free to park.

The variety, known as Purple Magic, has been developed by the Agri-Food and Biosciences Institute (AFBI), Northern Ireland, as part of a Government-funded strategic potato breeding programme committed to developing novel varieties.

Aside from being colourful, the potatoes’ purple flesh was partially inspired by research highlighting health benefits associated with brightly coloured vegetables.