The “3” in TRIS3CT stands for its three principles: Fearless, Inventive, Humanistic. The agency introduced a multidisciplinary innovation offering to facilitate the development of new ideas and products. Its killer social media experience on behalf of Slim Jim and its 1.3 million fans sparked 3,000 shares, 115,000 messages and 1 million custom Slim Jims deployed to our U.S. troops. TRIS3CT has a partnership with Feeding America and provides employees with transportation, meals and time off to get involved.