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Monday, July 8, 2013

Etisalat tours Major Cities with Easyblaze Experiential Campaign

In a bid to increase and sustain its revolution of the
mobile broadband market in the country, Nigeria’s most innovative
telecommunications company, Etisalat, will starting this week embark on a 24-state experiential
tour campaign of its 3.75G High Speed Packet Access (HSPA) broadband service
popularly referred to as Easyblaze.

The Easyblaze experiential tour is in partnership with
Qualcomm, leading manufacturer of wireless chipset and software technology, the
Opera Group, makers of the world’s most famous mobile browser opera mini,
social networking site Facebook, and technology companies Samsung, Nokia, Sony,
Huawei and Techno.

According to Etisalat, the tour is designed to give both
current and prospective customers the opportunity to fully experience the
Easyblaze broadband service on a variety of internet-enabled devices
(smartphones, tablets, laptops, & MiFi hotspots)

Easyblaze 3.75G offers high speed data of up to 42mbps,
allowing Etisalat customers achieve high speed internet access, faster file
downloads, video calling and streaming and other related activities. Etisalat
is now set to take ‘speed to town’ with the experiential tour campaign to major
cities in the country.

Chief Commercial Officer, Etisalat Nigeria, Wael Ammar
said the reason behind the tour is for current and potential subscribers to
experience first-hand the quality and speed Easyblaze brings. “Since its launch
in September 2011, we have aggressively rolled out the Easyblaze service in
major cities in the country offering seamless internet service to our
customers,” he said. “We are witnessing a rapid growth in data usage and
understand the need for a quality and reliable network. We at Etisalat are
committed to matching that need with our efficient and affordable 3.75G
network,” he added.

Starting July 1st, the Easyblaze Experiential Campaign
will cover major centres in Lagos, Abuja, Suleja, Nasarrawa, Warri, Benin, Aba,
Enugu, Uyo and Port-harcourt and move on to other cities in the country.

Ammar further added, “What we aim to achieve with this
campaign is to showcase the ultra-fast browsing capabilities of Easyblaze and
provide hands-on experience to customers. In addition, customers will get to
see that they can enjoy and maximize the full potential of their internet
enabled devices and mobile phones”.