YouTube singer and Instagram celebrity Margarita Elizabeth wanted the opportunity to interact with fans during a live ticketed performance.

Strategy

Margarita posted a video announcement, multiple tweets and an Instagram post to sell tickets priced at $9.99 for her event.

Results

Margarita Elizabeth performed her favorite songs live for fans. Between songs she brought people onstage to ask questions and even sing along with her. Margarita wrapped up the hourlong session by debuting a never-before-heard song for those lucky enough to be in attendance.