Word Launches 25 Live Agency, Announces 2011 'Girls Of Grace' Events

January 3, 2011 at 7:37 AM (PT)

WORD ENTERTAINMENT announced the launch of 25 LIVE agency, formerly known as THE BREEN AGENCY. 25 LIVE will continue its booking responsibilities with THE BREEN AGENCY's original 25 artist roster and will now also focus on touring and live events.

“We are so thrilled to announce the newly launched 25 LIVE agency, as this step represents the next evolution of our commitment to transforming our business model to meet the evolving needs of consumers and artists,” said WORD ENTERTAINMENT President/CEO ROD RILEY. “The live experience is an integral dynamic of both the artist’s career and fan interaction and I am confident that we truly have the best of the best to achieve success in this area with DAVID BREEN and the team at 25 LIVE.”

“One of the things that excited me the most about bringing my agency to WORD ENTERTAINMENT was being a part of the bigger picture,” said 25 LIVE VP of Touring and Live Events DAVID BREEN. “There are many plans in place to expand not only the agency but how we incorporate the agency roster and the label roster into live events that we produce and promote here at the WORD offices on 25 Music Square West. So when we were searching for a new brand, 25 LIVE seemed like a great way to convey our advancement into more than just a booking agency but a live events company.“

As the kick-off of the new agency, 25 LIVE will produce the 2011 annual teen event “GIRLS OF GRACE.” This one-day conference for girls all across the country from ages 12-17 will begin with the GIRLS OF GRACE TENNESSEE in NASHVILLE on FEBRUARY 19, 2011. The conference will visit 10 cities each year for the state-wide event.

The 2011 event will feature musical guests including MEREDITH ANDREWS, JASON CASTRO, POINT OF GRACE and SATELLITES AND SIRENS. The event’s key note speakers include POINT OF GRACE’s LEIGH CAPPILLINO and DENISE JONES, CONSTANCE RHODES, CHRIS WHEELER as well as cooking tips with POINT OF GRACE's SHELLEY BREEN and fashion show/styling tips with AMBER LEHMAN. Confirmed cities for the conference include GREENSBORO, NC on MARCH 5th and DALLAS on APRIL 9th.

The 25 artist roster includes CHRIS AUGUST, PHILLIPS, CRAIG & DEAN, POINT OF GRACE, BEBO NORMAN and SIDEWALK PROPHETS. THE BREEN AGENCY was founded in 1998 by DAVID BREEN. Prior to starting the company, BREEN worked with WILLIAM MORRIS ENDEAVOR for seven years. In 2009, WORD acquired THE BREEN AGENCY and in that acquisition brought over agents BREEN, DARA EASTERDAY and RANN RUSSELL.