Barry is CEO of WCHL in Chapel Hill, NC, and Chapelboro.com, WCHL’s community-oriented site which is exploding in revenue and earning WCHL roughly twenty-times what a typical AM station might earn in digital as a percentage of total revenue.

How does Barry do it? And how can you? Those are the questions we cover in this important conversation.

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This model is genius. Removing the responsibility of content creation and promotion from the paid staff and offing it onto engaged psuedo-bloggers who have a vested interest in making sure their content is seen by as many people as possible is a great idea. This creates the type of community resource that nearly every small-ish market needs. Great ideas. I hope my station group does something similar and I get to help them do it.

http://www.markramseymedia.com Mark Ramsey

Tell them to – and ask them to let you help. And the virtuous circle will continue to spiral.