How enterprises can move beyond "data" to "understanding"

It’s
not disputable that organizations today have more data than they ever had at
their disposal. But, managing this data and deriving actionable insights from
it is easier said than done.

First
off, enterprises themselves need to open up to new ways of doing things and to
be more curious than ever. Being too circumspect and thinking small can
actually hamper your growth while trying to leverage Big Data and Analytics.
It’s no longer about the data. The battleground has shifted to what you can do
with that data.

The
need now is to create space for change and transformation for analytics to
enable the move of an enterprise from ‘data’ to ‘understanding’.

Why Data Analytics is Not the Entire
Solution

Embracing
data analytics is not enough. To gain tangible benefits out of your data
analytics strategy, you need to hear the stories your data has to say.

More
often than not, enterprises struggle with dirty data, handicapped data
integrations, and differences over what data assets mean. Basic data quality
and completeness issues make it hard for analytics to do its job right. And,
even when insights are presented, they are made available in a non-intuitive
format which makes them only as good as the raw data.

Not
just at the data level, even the people dealing with data need to take on a
different approach. They need to undergo a mindset reset that allows them to
ask questions about the processes and roles. This is new. It wasn’t a part of
the game before. Stakeholders and executives involved with analytics might need
to shun the ‘we-know-that’ and take on a more inquisitive role in an enterprise
wanting to understand the data.

Then,
how can significant leverage be drawn from the data that enterprises already
possess?

Presenting ‘Data Understanding’ as the
New and Refined Method

Data
analytics should go beyond numbers and charts. ‘Actionable’ seems to be a
buzzword thrown around by everyone related to analytics. But, what do
actionable insights really mean?

Converting
knowledge to action is the true test when it comes to data and analytics.
Capturing impact from analytics is important. Why? Well, your CxOs will spend
money on only those initiatives that deliver results. Even your customers will
be willing to share their information and data with you only if there is a
value that they get in return.

Here,
data understanding takes on a more critical role. By understanding customer
behavior, finding patterns, and learning what they mean- you find your way to a
set of recommendations that ease the process of converting insights into
actions.

Here’s
what changes when you make the shift from data analytics to data understanding:

Take actions faster – With analytics, you might take weeks or even
months before getting to tangible actions you can make to act on the data and
insights. However, with a future-proof data understanding strategy, you get
actionable recommendations you can put to practice sooner and gain a
competitive advantage. In real-time!

Tweaked insights – With data understanding and Sciera’s data
specialists (we had to throw that out there!), you can get customized insights
on your business and plug gaps to improve efficiency and productivity.

Eliminate guesswork – No more of ‘this analytics might mean that’.
With real intelligence in play, connect all your data sources and increase data
visibility beyond numbers and dashboards. Identify trends, chalk out new
relationships and strategies, and use facts and factual insights as a base for
change.

Act on real insights – Make sense of your data and use insights to
drive flexibility. You are empowered to visualize your data in a form that
gives you enhanced visibility and higher value.

Make informed decisions – By eliminating guesswork, you can make
decisions based on meaningful data that can drive your organization to grow and
offer increased value to customers. Understanding data that is meaningful,
purposeful, and powerful could well be the game-changer for you.

How Data Understanding can Change your
Bottom line

It’s
simple really. Use data to its full potential and get unparalleled intelligence
infused into your decisions. Discover, integrate, enrich, and analyze data at
scale in real-time for greater tangible business impact.

Data
analytics services and understanding can help you transform data into insights that
enable real-time business decision-making for customer acquisition and
retention efforts. Attention to data-detail can help you win customers and keep
them for longer, significantly impacting your bottom line.

With
a holistic view of your enterprise’s data and applications, you can spot
inefficiencies and work to address them. This will help deliver business
efficiencies, customer satisfaction, and cost savings.

Understanding
data means going deeper into your business and working specifically on what
matters.

Data
analytics services is not enough to build a data-driven enterprise that makes fact-based
decisions and powers increased visibility and transparency throughout the
organization. It’s clear that you need more.
You need data
understanding to leverage future-ready strategies and differentiate yourself
from the competition. Of course, if you are on that path then we can help. Our
products and solutions span the mission-critical parts of an enterprise,
enhancing data value and leverage. We hear the stories that data tells -and you
can too!