by Michael J Procopio We of often hear of owned, earned and paid media. Own media is under your full control, for example your website. Earned media is that given to you by others, for example user generated content or a news article about your company. Paid media is advertising. So what about places...

This is an interesting article on how two key differences in enterprise social networks can be the difference between success and failure. Tom brings up social workflow and integration as two of the key differences between enterprise social networking products. Clearly in time, everyone will have a similar feature set but today when the...

by Michael J Procopio I was reading this article, which I recommend you read Content – Blog Best-Practices and Benchmarks : MarketingProfs Article. But I want to point out what I consider flaws in the research so you’ll know what to look out for as you read other reports. The problem this report has is...

by Michael J Procopio Wouldn’t it be cool if your website could show users who work for your company that they are connected with? You can with a bit of programming. It has been said by many before me that with social media, marketers need to make friends with their IT staff, because so...

by Michael J Procopio This is a case study about Kent State and CSU using social media along with traditional list purchase to attract high school students. The research shows 90% watch video, 70% listen to streaming radio and 25% are mobile only. It required a shift in advertising to get students attention. Not...

by Michael J Procopio Google+ Hangouts on Air (GHOA) provides awesome functionality. But sadly it is a bit confusing. I’m going to try to clarify invitations. Let’s start with who joins a hangout. There are two types: guests and audience. Guests show up on the video. Audience only watches the video. To set up...

by Michael J Procopio I’m doing some work with a very large company that has many product lines. They have a branded community with boards for many of the product areas. One group was asking for their own board. My question to them was “Who’s going to look after this on a daily basis?”...

by Michael J Procopio The phenomenal Altimeter Group has come out with another Social Business report. My view of the findings. Social Anarchy still exists. The report says only 26% of organizations approach social media holistically. Couple this with only half of the executives are alighted with social strategy and it becomes more clear...

by Michael J Procopio Calvin Zito’s title is Blogger and Social Media Strategist. He works for a Fortune 500 company. He is primarily a content creator but also, because of his background in social media is asked, “what next?”. Having worked with Calvin, my opinion is that he is a thought leader in the...

Crowd funding has been around a long time, but in the past it has mostly been used in times of trouble. Whether that trouble be to a single person (death of a fireman) or mass tragedy (earthquake). With the advent of social media, amassing a large number of people to fund things has taken...

by Michael J Procopio Did you know you can embed Google Plus posts in your blog? Here is an example, of a really cool table. As you can see it was originally shared by Lucy Lui, the actress. To get the embed code, put your mouse pointer at the upper right of the...

Employee empowerment is about creating brand advocates to scale customer relationships and effectively compete in new digital markets. Organizations can no longer rely on inbound and outbound sales reps, people willing to jump through hoops and obstacles via call centers, or traditional marketing to boost awareness and demand. Customers demand engagement, in...Read more →