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Monday, November 16, 2015

It looks like Apple is calling its digital partnership with Beats Music
quits

It looks like Apple is calling its digital partnership with Beats Music quits. It was recently announced that the tech powerhouses would be parting ways, ending all Beats Music subscriptions on Nov. 30. The statement from Apple also added that all users should start making their move to Apple Music sooner than later.

Apple acquired Beats Music for $3 billion from founder, Dr. Dre in April of 2014, and it seemed like total, digital bliss. But soon after the billion-dollar deal, Dre, along with cofounder Jimmy Lovine, and creative director, Trent Reznor, started making there way over to a new office to start on a new project which is now Apple Music.

Even better than Beats Music’s impact, Apple Music has attracted over 6.5 million, paying subscribers and 8.5 million users since its launch on June 30. Those booming numbers put Apple Music in the running as the second best streaming platform, under Spotify, which has 20 million subscribers. Apple Music also became available to Android users this week, which is only projected to increase its numbers.

Alongside Beats Music users, the subscribers who stream music through Sonos home systems were also notified of the upcoming cancellation and urged to join the Apple Music movement. Although the more than one-year companionship is coming to an end, there doesn’t seem to be any bad blood between Beats founders and Apple executives. Their statements detail the cancellations and proceeding steps. The statement via Beats claims that great experiences are still in store despite its departure:

Beats Music ends on November 30. Your subscription will be cancelled, but you can move your picks and preferences over to Apple Music right now. All the pros that curated music for you are still crafting more amazing experiences. Plus, on Apple Music, you’ll get even better recommendations based on music you already listen to and love, 24/7 global radio with Beats 1, exciting material from your favorite artist, and more.