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Whale of a tale: Pakistani fishmonger now pop star

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Modified: December 29, 2012 at 7:33 am •
Published: December 29, 2012

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ISLAMABAD (AP) — Muhammad Shahid Nazir is a testament to the age-old adage that if you give a man a fish, he will eat for a day, but if you teach a man to sing about fish, his song will shoot up the British pop chart.

In this picture taken on Thursday, Dec. 27, 2012, Pakistani fans receive Muhammad Shahid Nazir, center, who sings "One Pound Fish," upon his arrival from London at Lahore airport in Pakistan. The 31-year-old Pakistani fishmonger catapulted to fame in recent weeks in the unlikeliest of circumstances: while hawking frozen snapper and mackerel for one British pound ($1.61) at Queens Market in London. “One Pound Fish changed my whole life,” said Nazir, who returned to Pakistan to a hero’s welcome and has been inundated with requests to perform and do advertisements. “I am so happy now.”(AP Photo/Hamza Ali)

The 31-year-old Pakistani fishmonger catapulted to fame in recent weeks in the unlikeliest of circumstances: while hawking frozen snapper and mackerel for one British pound ($1.61) at Queens Market in London.

Not comfortable with shouting about his merchandise to attract customers, as many vendors do, he came up with a simple ditty that someone caught on video and posted on YouTube earlier this year. It became a viral sensation and has been viewed over 7 million times.

"One Pound Fish changed my whole life," said Nazir, who returned to Pakistan on Thursday to a hero's welcome and has been inundated with requests to perform and do advertisements. "I am so happy now."

To describe the song as catchy would be a gross understatement. It drills deep into your brain and sits like a lyrical jack-in-the box that goes off every few minutes, causing one to break into song involuntarily to the amusement, or perhaps growing despair, of those nearby.

"Come on ladies, come on ladies, one pound fish! Have a, have a look, one pound fish!" sings Nazir, as he points to his wares behind him. "Very, very good, one pound fish! Very, very cheap, one pound fish!"

In an era in which the Internet seems to bestow almost everyone with 15 minutes of fame, Nazir's YouTube video could have been the end of the story. But Warner Music offered Nazir a deal to record a techno-infused version of "One Pound Fish," he said. In a Bollywood-style video, he performs in a snazzy suit alongside scantily-clad dancers to a South Asian-influenced pop beat.

The music video has been viewed nearly 9 million times since it was posted on YouTube about three weeks ago. As the song gained momentum, people began talking about it as a serious contender for the fabled No. 1 Christmas single in the United Kingdom — the song that tops the chart in the week the holiday falls. Past chart-toppers include The Beatles' "I Want to Hold Your Hand" and Whitney Houston's "I Will Always Love You."