The Green Bay Packers announced on Tuesday a plan to spend $140.5 million to renovate Lambeau Field's 10-year-old Atrium.

The changes, all of which will be done over the next few off-seasons, include moving the Packers Hall of Fame from the Atrium basement to where Curly's Pub is located on the second floor; construction of a new and expanded Pro Shop on the ground level with direct access on both the north and east sides of the stadium; a new east-side entry gate; and a larger Oneida Nation Gate that includes a plaza area with a more direct connection to Oneida St.

The latest project, a combination of private financing and a loan from the National Football League, is expected to be completed by June 2015, just before the start of training camp. No tax funds are involved.

Mark Murphy, the Packers' president and CEO, outlined the changes before members of the Green Bay/Brown County Professional Football Stadium District. In a telephone interview, Murphy likened the Packers' project to a homeowner who decides to make some changes 10 years after buying a new house.

"We want to provide a better experience for our guests and visitors who come to Lambeau Field," Murphy said. "And we want to improve our businesses."

The new project will be launched just as an earlier $146 million project to add as many as 7,000 seats high in the south end-zone area continues. That project is expected to be completed in time for the 2013 season. This season, new video boards were added as part of that renovation phase.

In the past nine years, the Packers have invested heavily in their iconic stadium, first built for $960,000 in municipal bonds. In 2003, a $295 million makeover of the entire stadium was completed through a combination of a Brown County sales tax, a user fee, a stock sale and an NFL loan.

Combined, the Packers will have invested $581.5 million through various means in Lambeau Field by the time all renovation ends in 2015, $286.5 million of which comes without public tax money.

By comparison, the proposed new Minnesota Vikings stadium - a public/private partnership - is expected to cost $975 million and will open in 2016.

There are other planned changes, as well. The players' parking lot will move to the south side of the Oneida Nation Gate, with access via a tunnel under an enlarged gate. And the team's football facilities will be upgraded, including space for conditioning and team walk-throughs.

Murphy said the Pro Shop, a highly lucrative part of the Packers' bottom line, will stay open during construction. The Hall of Fame and Curly's Pub will be closed while the new locations are being built. No dates have been set for when the hall of fame and Curly's will be closed.

Murphy said moving the Hall of Fame was a key part of the new project.

"It's buried in the basement now," he said. "It's a great facility and I don't think there's a better hall of fame in professional sports. We want to give it more visibility on the second floor. You will be able to walk in the Atrium and know where the Hall of Fame is."

Success on the football field has translated into a successful Lambeau Field. Last year, for the fiscal year ending March 31, the Packers reported net income of nearly $43 million, a jump of $25.6 million from the previous year.

Team revenue totaled $303 million, up $19.4 million.

The Packers are considered one of the more successful franchises in the 32-team National Football League. More than a year ago, the Packers ranked 10th in the league in terms of team revenue.

"This is really good for the organization. It stabilizes our financial future and helps us remain competitive both on and off the field," Murphy said.