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Icebreaker #2 - Evaluation O What marketing and/or communications activities are you currently doing on a regular basis? O Are those activities working – are you seeing results? O What marketing and/or communications activities are you NOT currently doing on a regular basis?

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Putting it all together! O Creating your marketing/communications plan O Determine your activities O Set goals for activities O Set timelines for activities O Make to do lists for activities O Get buy-in O Get to work! O Evaluation