Hundred Strong

Hundred Strong is the Alter ego of Bristol beatsmith and producer Ben Dubuisson. He approached us to design this mix album and described the it as a collection of tracks made of samples from his favourite 100 records. This idea excited us as did seeing Ben’s record collection. Even the best vinyls only have two sides and we talked about the album as a hundred sided record. Our idea was to make a hundred sided regular polygon where each side showed a detail of each of the hundred record sleeves and brought them together to make a solid whole sculptural object. We found a shape that had large enough facets to show enough of each sleeve and enough to convey the collection. This object was shot floating intact as well as shattered into individual pieces. These images we coupled with a suitably strong flare serif logotype and used across all collateral.