Category: Marketing ROI

Marketing is just a new way of talking about advertising. The goal of a marketing campaign is convincing people to buy whatever you’re selling. Instead of focusing on an individual product, contemporary marketing aims to get people invested in your ent …

If your online marketing campaign is currently doing okay, you know that in the back of your mind that you can do better. For many business owners, the challenge lies in coming up with efficient ways to increase the results of their marketing efforts. …

Sales are essential for any business to thrive. There are different measures a business can put in place to ensure that sales are increased. With the ever-increasing information technology, more people can be found online. For any business, online plat …

People are much more likely to engage with your brand when visual marketing is used. Statistics show that people on the web are more likely to watch a video or look at an image when they have a choice between that or reading a block of text. As a busin …

There are 1,208,097,165 websites online as I write this. To see how fast that number changes, check out Internet live stats on new websites, one-by-one as they increase. Crazy, huh? Google now processes over 40,000 search queries every second on averag …

Whiteboard Animations & Videos Animate Your Brand And Set Message Free! Whiteboard animation is a process where a creative story and storyboard with pictures is drawn on a whiteboard (or something that resembles a whiteboard) by artists who record …

What quizzes should you actually write and publish? Imagine turning your website and social media posts into content that’s like a basic form, but far more unique. It’s called a quiz, and as I mentioned in part one of this article, True or False? Quizz …

Is Email Marketing Futile? – Part II How is your email marketing strategy doing? Do your customers look forward to seeing your emails land in their inbox? I nixed the idea that email marketing is futile in my last article (Is Email Marketing Futile? – …

Is Email Marketing Futile? – Part I Our inboxes are under siege, is email marketing futile? We’re all inundated with emails. The average person gets 121 emails a day (per a study by the Radicati Group). Humans get over 193 billion emails worldwide. And …