Every executive has heard and knows about the importance of c-level personal branding. With all else being equal when it comes to experience and expertise, it is a person’s personal brand that sets them apart from the rest. Whether you’re actively seeking a new job or if you’re interested in advancing even further in your career, using personal branding to your advantage can help you get there. Here are some tips on how personal branding for senior level managers can be used effectively.

Boost Your Reputation Within Your Industry

Every industry has a network, and people within the network have different impressions of people. So if you have a great personal brand and people recognize it, it won’t take long before your reputation gets a boost throughout your industry. You can use this reputation boost to your advantage by seeking leadership opportunities, speaking at engagements, hosting networking events or any other opportunities that arise. Once you’ve established quality c-level personal branding, your options for continuing to improve your reputation are unlimited.

Make Contacts Outside Your Current Professional Network

Your executive bio may indicate you’re an expert in a specific industry, but your personal brand can lead to professional connections outside of your network as well. This gives you the opportunity to broaden your views on business and many other aspects, and could give you more ideas for your own job. Plus, certain industries like to get advice from professionals in an unrelated industry just to see how operations work. The larger your network is outside of your own industry, the more opportunities you will have to grow your personal brand as large as you desire. You can never have too many connections across any industry, and the better your c-level personal branding is, the more naturally the connections will be made.

Use Self-Confidence to Your Advantage

If nothing else, personal branding for senior level managers can provide a major boost in self-confidence. Use this self-confidence to your advantage by standing by your decisions in any aspect of your career and becoming a resource for others within your industry. Complete self-confidence is rare, even among executives, so once you develop it, there are plenty of opportunities for you to boost your brand even more.

Professional Resume Services goes beyond simply writing a resume for professionals. It is a big part of what we do, but we also look at the big picture to help executives with their careers. Whether it’s boosting professional branding through networking or simply creating an executive bio anyone will be impressed with, we are here to help. Be sure to contact us at any time for more tips on how personal branding can be used to your advantage.

Having a LinkedIn profile is important for executives today. Networking is such a critical part of business, and many professionals view LinkedIn as the best way to meet other professionals. When completing your profile, it’s important to ensure the right information is included. Sometimes a professional LinkedIn profile writer could be beneficial to provide advice and ensure you aren’t making these common mistakes.

Treating LinkedIn Like Other Social Media Platforms

It’s important to distinguish LinkedIn from Facebook, Twitter or other social media platforms. LinkedIn is a professional networking site, whereas most other platforms are more recreational. For the most part, treat LinkedIn as a way to enhance your career rather than enhancing your social encounters with friends like you would on other social media platforms.

Not Using A Professional Photo

LinkedIn is not a place to put a profile photo including your family or your pet. Use a professional headshot if available, or at the very least, find the most professional-looking photo of you that you have. The LinkedIn profile photo is one of the first things a person looks at, and an unprofessional photo can instantly give your credibility a hit.

Having an Incomplete Profile

Nothing tells a person you’re not totally committed to LinkedIn networking like having an incomplete profile. If someone sees your profile is incomplete, they will likely be hesitant to reach out to you, since they aren’t convinced you keep up with it and are active. A professional LinkedIn profile writer can help you fill out your profile appropriately.

Exaggerating Skills or Expertise

Whether it’s in your LinkedIn profile, your executive profile or anywhere else, it’s never advisable to exaggerate your skills or expertise. Being honest will benefit you in the long-term, and your LinkedIn profile is included in this. If you are dishonest about any of your accomplishments, the dishonesty will eventually be exposed and you will have to deal with a potentially tarnished reputation as a result.

Not Incorporating A Mix of Information

Yes, LinkedIn is a professional social networking site. However, not every single person is professional every minute of every day. Even hiring managers want to know what you do in your free time outside of work. Include a mix of personal information, such as volunteer projects, what you do for fun and anything else you deem appropriate. Demonstrating you have a life outside of work is just as important as demonstrating your professional expertise.

Professional Resume Services assists job seekers and networkers by boosting their LinkedIn profile in creative ways. Sometimes you just need a professional LinkedIn profile writer to fill in the gaps or organize information in a way to make your profile more attractive. If you have any questions regarding LinkedIn or your profile specifically, don’t hesitate to reach out to us at any time.

LinkedIn is constantly evolving and providing new features for its users. As such, a job seeker’s LinkedIn profile development has to also evolve constantly in order to keep up with the competition. It’s entirely possible to have created a LinkedIn profile, filled it out completely, but still aren’t having the success you expected. Don’t give up! You may just not be utilizing the right features. So if you’ve ever asked yourself, “how can I attract recruiters to my executive LinkedIn profile?” we’ve got some tips on specific features to help you out.

“How You Rank”

The “How You Rank” tool on LinkedIn helps you see how often your profile gets viewed in comparison to the amount of connections you have. As a job seeker, you want your profile to be viewed as much as possible so you’ll be noticed more and be seen as an influencer. Being in the top 25% on the “How You Rank” tool should be a goal to strive for, since you will be getting a high amount of profile views at that level.

Another benefit of the tool is to see who is most influential within your network. The more active a user is, the more likely they will be willing to interact with you. And on a similar note, an active user is likely the person you want to interact with anyway, since they could be a more valuable connection to strengthen your job search.

Join and Be Active in Groups

If you aren’t sure how to optimize your LinkedIn profile in order to improve your “How You Rank” score, the best way to do so is by joining groups and being active in them. There are thousands of LinkedIn groups available, so find a handful of relevant ones and start connecting with the group members. The more active you are in groups, the more your profile will be viewed, and the higher your “How You Rank” score will climb.

Enhance Original Content With The Publishing Platform

Creating original content is another great way to improve your LinkedIn profile development. Now LinkedIn has a tool to allow you to publish your content under your profile photo, the header and at the top of your profile. This feature makes it easier than ever before to share your insightful content to anyone who views your profile. Now all you have to do is go to work to write the content, and the LinkedIn publishing platform will help you easily distribute it within your network.

Professional Resume Services helps executives with LinkedIn profile development every day. LinkedIn is one of the most valuable tools for job seekers, but it also has to be used properly in order to be effective. If you aren’t sure how to optimize your LinkedIn profile, or would like more tips about how to best use it effectively, contact us at any time for a consultation.

You can significantly help your executive job search if you have a positive online brand. Many employers today will do an online search for a candidate’s name. If you have a lot of negative things about you, or don’t have much of an online presence, you’ll hurt your chances of landing an interview.

The importance level of personal branding for senior level managers is very high. Companies want to hire executives with a positive online brand, since they are viewed as an advocate for the company. Here are some of the top ways you can safeguard your executive online brand to ensure you have a positive image.

Search For Your Name Online

You should do an online search for your name at least once a week. The best way to protect and enhance your c-level personal branding is to know what information is out on the Internet for everyone to see. If a potential employer is going to search for you online, you should also take the time to do it yourself and clean up anything you don’t want to show up in the results.

Your Online Brand Backs Up Your Claims

If you’ve already talked to a potential employer, chances are they are going to search for you online to see if they can verify any claims you made. Don’t tell them you worked for a certain company or have a certain level of experience if it’s not displayed on your LinkedIn profile or other places. Even worse, inaccurate or contradictory information will deem you as being untrustworthy and can damage your personal brand even more.

Have A Professional Social Media Presence

The best way to enhance personal branding for senior level managers is to have a positive and professional social media presence. Employers today look for candidates who are active on social media, so they can be valuable for finding new business or even new candidates. A positive social media presence is critical for c-level personal branding today, so don’t take it lightly. Be active as much as you can and always portray yourself as a professional.

Professional Resume Services is here to help you, whether you need assistance in writing an effective resume or improving your personal brand. Our experienced professionals can help you with every step of your job search process, so never hesitate to call or email us at any time for assistance.

There are many different tools you need to have as an executive looking for a new job. Using these strategies will keep you on par with your competition, and your job search strategies can put you over the top. However, without utilizing every resource available to you, there’s a good chance you’ll be left behind. Whether it’s updating your LinkedIn profile or optimizing your resume, there are certain things you must have with your job search.

Executive Biography

Your executive resume biography tells a story and is more conversational than a resume or cover letter. This is your opportunity to go into detail about a particular situation that highlights your skills, brand and personal attributes. Some executives focus more on resumes and cover letters, but a strong executive biography can tie everything together.

Executive Resume

Writing an executive resume today is much more difficult than it was a decade ago. With so many automated systems used to identify keywords, you have to be precise with the words and phrases you use. Many times, executives will leave the resume writing to professional resume writing services to ensure their resume gets noticed.

Updated LinkedIn Profile

If you don’t have a LinkedIn profile, it’s time to get one. If your LinkedIn profile isn’t up-to-date, it’s time to update it. Recruiters and HR managers will sometimes look on LinkedIn to find candidates. Other times they will look on LinkedIn after they’ve viewed a resume to get more information on a candidate. Your LinkedIn profile gives you the opportunity to go beyond the information on a resume, so take it seriously and don’t just rehash your resume.

Networking Card

There’s a difference between a business card and a networking card. When networking, you need to have a card that displays your personal email address, cell phone, branding statement and social media accounts. A traditional business card may not be the best for networking with new people to find new opportunities. Having both could be beneficial, but a specific networking card is unique and will help you stand out.

Professional Resume Services is here to help ensure you have everything you need to be successful with your job search. Whether it’s writing an executive resume biography or just giving you tips on how to approach your job search, contact us any time you feel like you need a boost.

When many people think about building a brand, they think about actual companies promoting their brand to drive business. However, executives today have to build their own personal brand as well. Building your brand online can take a significant amount of time and effort, and it won’t happen overnight. Your online brand is how people perceive you in real life, so it’s worth taking c-level personal branding seriously. Here are some of the best ways you can build your brand online.

Be Active on Social Media, But Not Too Active

Social media is great for building your executive brand, but it can also come crashing down in a hurry if you aren’t careful. You also want to limit the amount of platforms you use to just a few so you don’t spread yourself too thin. Having too many social media accounts to manage can become overwhelming very quick.

When it comes to your level of activity on social media, you always want to keep your brand in mind. Any time you think about posting something, consider whether it hurts or helps your brand. By considering this every time, you’ll manage your level of activity and only post relevant items reinforcing what you want to be known for.

Embrace LinkedIn

Having a strong executive LinkedIn profile is possibly the best way to build your brand online. One of the first places recruiters go to find executives is LinkedIn. If your LinkedIn profile needs some serious updates, you may consider looking into a service to help you. You definitely won’t be able to build your brand online the right way if you don’t use and embrace LinkedIn.

Use Strategic Keywords to Get Discovered

Keywords on your LinkedIn profile or other online platforms can help you get discovered. This also means you have to be extremely careful about what you post online. There is no separating personal matters from business matters online, so everything you say is tied to your overall brand.

Always Reinforce What You Want to be Known For

Every executive has unique qualities, including you. When you’ve determined what those qualities are, emphasize them on your LinkedIn profile, your resume and anywhere else. This reinforcement can help with your c-level personal branding and help you get recognized by the right people and companies.

Professional Resume Services thrives in helping people build their brand online. Whether it’s updating your executive LinkedIn profile, optimizing your resume or brainstorming new branding strategies, we are here to help. Feel free to contact us at any time for assistance on building and maintaining your brand online.

LinkedIn offers so many features, but it can be difficult to know which ones to use and how to use them. The reality is many executives aren’t using the right features, and some of the features they are using aren’t being used properly. Your executive LinkedIn profile is many times the first thing a recruiter will see about you. When you use these important features in the right manner, you’ll set yourself up to land the job you desire.

LinkedIn Groups

The more LinkedIn groups you join, the better off you’ll be. You can join a maximum of 50 groups, and each of them can help you build your network if you utilize them properly. You just have to be somewhat active in each one and connect with other individuals with like minds. This is a great way to network and make strong connections before actually meeting them in person.

A Quality Headshot

It should be assumed that your LinkedIn profile picture should be a professional one. However, executives still sometimes put photos of them with their family, pet or taking part in some sort of activity. While those photos may mean something to you, it means nothing to recruiters. Stick with a simple quality professional headshot to make the best impression.

LinkedIn Endorsements

Don’t plan to optimize your LinkedIn profile by giving and receiving a bunch of endorsements. While LinkedIn endorsements can be somewhat silly, they can be valuable. You should only endorse people you know personally and can endorse their skills. Alternatively, you should only accept endorsements from people in the same way. Recruiters want to see the quality of your endorsements, even if it is just a handful, rather than dozens of meaningless ones.

Multi-Media Content

LinkedIn allows you to upload photos and videos to your profile, so why not take advantage of it? You may upload a short clip of you giving a speech, accepting an award, working in the community or anything else you think may boost your value and perception. Most executives don’t include multi-media content in their LinkedIn profile, but it’s a feature that could help set you apart.

Concise Headline

Most executives use the headline feature on their LinkedIn profile, but not properly. This shouldn’t be about the job you’re seeking. Instead, consider it to be a one-liner advertisement about yourself. The main goal of your headline is to entice people to keep reading, so make your headline concise and interesting.

Professional Resume Services offers services to help you optimize your LinkedIn profile. LinkedIn has many features executives don’t take advantage of, so be sure to contact us to see how you can better utilize them to help advance in your career.

No matter how you look at it, getting laid off from your job is never fun. You may have been expecting it for weeks or months, or you may have been caught completely off guard. Regardless of the circumstances, there are some things you should do and shouldn’t do immediately following a layoff.

You may be tempted to send out dozens of resumes and cover letters frantically in an attempt to find a new job as quickly as possible, but that could possibly be the worst strategy you can use. Instead, here are some do’s and don’ts to consider if you’ve been laid off.

Don’t Feel Sorry For Yourself

Feeling sorry for yourself and telling others about it doesn’t move you forward. Getting out of your rut of being laid off can be difficult, but it’s a necessity. If you must, take a day to reflect on the situation, but then let it go. Visit an executive resume writing service for professional help on brushing up your resume. The professionals there can give you words of encouragement based on experience, since they work with all types of clients and have plenty of success stories to share.

Take a Break Before Starting Your Job Search

You should take a little break before immediately jumping into your next job search. It’s human nature to take a little while to rebound from a layoff, so you need to make sure your mind is in the right place before you start talking to potential employers. This downtime would be the perfect window to optimize your LinkedIn profile, but give yourself enough time to recover before making connections.

Reconnect With Your Network

Reconnecting with your network is something you should do even before you send out dozens of resumes and cover letters. Be sure to optimize your LinkedIn profile first, though, so your connections know exactly what you’re up to when you reach out to them.

Take Time to Devise or Revise Your Career Plan

You may have been taken by surprise with your recent layoff, so take some time to come up with a new career plan. That may involve incorporating multiple streams of income or switching industries completely. Your opportunities are endless, so take all the time you need to put together your next career plan!

Professional Resume Services works with people who have been laid off all the time. Our executive resume writing service excels at helping people get back on their feet and into the jobs they want. Feel free to contact us if you need help following your layoff.

While most companies are hiring professionals and executives throughout the year, the summer months tend to be a little slower. With people taking time off to go on vacation and spending time away from the office, the hiring process takes a little longer than usual. For job seekers, this is the perfect time to clean up your executive LinkedIn profile. Most people don’t spend enough time updating their profile, which could have a few downfalls. Here are some tips on how to clean up yours this summer.

Update Everything

Read your entire executive LinkedIn profile word-for-word and update anything that has changed. Chances are you’ll think about several skills or experiences you’ve developed or had since your last profile update. Having updated information about yourself is one of the keys to the best LinkedIn profile development.

Filter Through Your Endorsements

You may have gotten several LinkedIn endorsements from friends or family that simply aren’t relevant to executive jobs you’re looking for. The amount of endorsements you have isn’t nearly as important as the quality of the endorsements. Filter through all of them and remove any of the unimportant ones so a recruiter will see only the relevant endorsements.

Focus on Your Summary

The summary section is the place where you sell yourself to potential recruiters and connections. If you aren’t a strong writer, you can always reach out to a professional LinkedIn profile writer for assistance. The summary needs to be specific and straight to the point without a lot of fluff. Writing the best LinkedIn summary is an art, so seek help if you need it.

Keep Your Profile Straightforward

Your executive LinkedIn profile should be treated differently from your executive resume, but they do have some similarities. Don’t use a lot of filler words on your LinkedIn profile just to make it longer. Being clean and concise with your words will look more impressive to a recruiter than having to scroll down through blocks of text. If you’re actively looking for a job, make it clear. If you’re currently employed but keeping your options open, make that clear as well.

Professional Resume Services is here to help you with your LinkedIn profile development this summer. Whether you need advice on tidying up your profile, or if you need a professional LinkedIn profile writer, feel free to reach out to us at any time.

Networking seems so simple, but so tricky at the same time. Many professionals and executives believe they will have easy access to a job if there is a family member or friend in the company. However, this isn’t necessarily true. And even if it is partially true, you have to be careful how you approach the situation.

When it comes to personal branding for senior level managers, always having a professional approach is critical. You could be putting your family member’s or your friend’s reputation on the line by asking for a favor. Here are other things to consider.

Use Them, But Don’t Abuse Them

There’s no harm in asking someone you know to help you get your foot in the door. But you don’t want to make them go out of their way and potentially damage their own reputation and success on your behalf. As you know, c-level personal branding takes a lot of time and effort to build, but can be damaged instantly. Don’t abuse your close connections by pressuring them to fight for you, especially if you may not be completely qualified.

Verify Your Qualifications First

The best thing you can do right away is ask your close connections whether you are qualified for a position they have available. You should also learn how to optimize your LinkedIn profile before you even reach out to them, just so your information is current. The worst thing that can happen to both your reputation and your friend or family member’s is to make the effort to get your foot in the door, only to find out you don’t meet the necessary qualifications.

Understand Their Risk in Helping You

Family and friends can boost your networking efforts, but also take into consideration the risk they are taking in helping you. They’ve worked hard to get in the position they are in just like you have. If they recommend you and you don’t fit with the company for some reason, their own c-level personal branding could take a hit. Sometimes it’s not worth the risk for them, so take that into consideration before asking any favors.

Professional Resume Services can help you with your networking efforts. Whether you need to learn how to optimize your LinkedIn profile or brush up your resume, we are here for you when you need us. Feel free to reach out to us at any time.

Professional Resume Services

Erin Kennedy, MCD, CMRW, CPRW owns Professional Resume Services, where she and her talented staff of writers specialize in professional & executive resumes. Erin is internationally recognized by her peers as one of the best of the best, she is a perennial award-nominated certified resume writer. Read more...