"Now, the following is not intended to imply that the business practices, history or successes of any of the above companies parallels that of your local discount store. I don't know nearly enough about business to even begin to imply anything there. But as I push my cart through a plethora of discount stores looking for that ideal foot massager for my wife, I think of the customers I help and how each brand processor has it's own "following" and that the members of this following have a very defined niche."