GE established its presence in Israel in 1950 when General Engineers Ltd. was founded, making GE one of the first major U.S. corporations to operate in Israel. From then, and throughout the last five decades, GE's innovative products and services have been actively and successfully marketed in Israel via a network of distributors and direct operations. In the late 1990s, significant investments and acquisitions made GE an even stronger player within the country's rapidly developing high-tech industry.

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