THE ART AND BUSINESS OF SPEAKING

The Picture of Success

I interviewed five fabulous speakers on how they use Instagram for their business. Not too surprising, they had five completely different strategies for how they use the app and how they determine results. There were two consistent messages in the interviews. First, use the native app (install Instagram on your phone instead of relying on third-party tools). Second, if you are going to be on Instagram, be on Instagram. Don’t go on once, post a picture and not come back for six months.

Mixing brand development, strategy, and implementation, Mel DePaoli, MBA, works with her clients building brands worthy of going viral®. She speaks on social media, branding, and customer experience. Find out more at omicle.com or join Mel’s Facebook Group, Brilliant Branding.