Psychology suggests that most people buy according to how they feel about a product (their emotions) rather than logic. Cultivating an emotional bond with your customers is important—and it’s becoming more difficult to do. If your website isn’t tuned to resonate with your audience’s emotions, you could be losing business. In this graphic, we’ll briefly […]

Social media analytics data can be used to come up with some interesting comparisons between competitors. I decided to illustrate this with some fun, down-to-earth example – and what’s better than music? By taking into account actionable insights like the share of voice on social networks, sentiment breakdown or estimated views, I measured which of […]

Currently companies are facing the challenge to stay as profitable and efficient as possible. The Marcus Evans Gipfel series of summits help companies throughout Europe meet the challenges and offer approaches to implement radical cost saving initiatives without effecting their operation flexibility and productivity. The infographic was designed to outline the wide reach the summits […]

We can thank (or blame) the diamond industry for inventing the idea that a groom should spend two month’s worth of salary on an engagement ring for his beloved, but an arms race of bling between celebrity brides is threatening to blow even that hefty budget guideline out of the water. The latest salvo comes […]

The best way to look at corporate social media marketing success and value is brand audience rate of engagement or BARE – this infographic looks at several leading brands and compares the value of their social media presence. Brought to you by social media marketing company dwinQ. Source

Never have we been more inundated with celebrity news, whether it’s who’s hooking up, breaking up, crying about perceived slights over Twitter, or getting arrested. However, it seems that lately, not a day goes by where there isn’t a brand-new celebrity engagement ring plastered all over TV, gossip sites, magazines, and our social networks. Here’s […]

Social change is a global state of mind. Social change issues of greatest importance vary by country and gender. In many countries, more people say involvement in social change is important than those who have taken action. Source: Walden University’s Social Change Impact Report, conducted by Harris Interactive, September 2011. Source

What makes an infographic? For us, infographics are all about engagement and visualisation – what ‘makes’ them is their ability to communicate ideas better than the written word could. So we’re really disappointed when we see anyone misusing the term ‘infographic’. Even more disappointing to find a brand as huge as Mashable guilty of “infographic […]

Social media sites such as Facebook, Foursquare and Twitter have changed the way advertisers market their product to consumers. From small businesses to major corporations, companies are able to interact with people in a completely new way. Is your business actively engaged online? Do you think your brand could engage more with social media sites? […]

This time of year also marks “Engagement Season” as more than 1/3 of all couples will get engaged between Thanksgiving and Valentines Day! While fun and exciting, this first major diamond purchase can also be overwhelming for many couples. To share insight into what real women want – and more importantly, what men should know […]