Founded in 1961, Yves Saint Laurent’s eponymous French couture House introduced the concept of luxury pret-a-porter with its “Saint Laurent Rive Gauche” collection in 1966. The label became synonymous with youth and freedom, helping modernize 20th-century fashion with groundbreaking styles that have become iconic cultural and artistic references. Today, under the creative direction of Anthony Vaccarello, the House offers ready-to-wear, leather goods, shoes, jewelry, and eyewear, as well as fragrances and cosmetics.