Arriving by special delivery, the Postage Stamp Photo Frame is a first-class novelty gift. Turn your favourite snap into an oversized stamp! A picture-perfect ornament with stainless steel support and magnetic locking action.

The ambidextrous Redman allows you to open two bottles at once, making him a welcome guest at any social event. Handsome and strong, with reinforced metal hands and arms. Put your hands up for the Redman!

The Leg Opener not only opens bottles – she is a fridge magnet, a paperweight and a beautiful object to admire. Attach to horizontal or vertical surfaces, using the powerful magnet and non-slip pad. Show off and open up!

Gift House International Ltd. is delighted to announce that an agreement has been reached for the wholesale distribution of ECOpure e-liquid – the cleanest, purest e-liquid in the world, manufactured here in the UK!

ECOpure allows you to appreciate a cleaner, smoother, authentic, e-smoking experience, without the bitter aftertaste associated with other brands of e-liquid.

Producing no smoke, only odourless vapour, ECOpure tastes just like the real thing – and lets you enjoy your moment without any second-hand smoke affecting those around you.

Use the specially-formulated ECOpure e-liquid to refill your e-cigarette cartridges/refill tank capsules – with the same pharmacy-grade nicotine source as traditional nicotine patches, gum and inhalators.

Available in a variety of flavours of strengths, ECOpure recognises the importance of taste and texture – with each fluid allowing users to experience the realistic smoking ritual and flavour they crave.

ECOpure is manufactured and rigorously tested in a state-of-the-art UK laboratory, using exclusively EU pharmaceutical and food grade products as well as the fewest and purest ingredients.

Developed at a world-leading bioscience facility in Manchester, England, ECOpure is the only e-liquid manufactured to cGMP compliance standards and stands proudly at the forefront of e-liquid regulations.

ECOpure is available in three different flavours, each at three strength levels:

4.5% - 45mg/ml: Very strong.

3.0% - 30mg/ml: Medium to high.

1.5% - 15mg/ml: Low to medium.

ECOpure Regular has a classic tobacco flavour which has been formulated to reproduce the taste and texture of tobacco whilst maintaining its natural pure taste.

ECOpure Menthol has a delightful, distinctive and refreshing flavour. It is clean and pure with a cool, minty taste.

ECOpure Richhas been produced for those requiring a fuller, more rounded tobacco taste for a truly satisfying ‘smoking’ experience.

Gift House International is set to race into summer with a procession of adrenaline-fuelled gifts, gadgets and noisy novelties for motor car enthusiasts.

Revving up in pole position is the Supercar Musical Mug. Pick up the mug and the car engine will roar, with recognisable supercar sound. As realistic headlights switch on, enjoy the sound of a vehicle accelerating to race speed, before you settle down for your tea or coffee-based pit stop!

Next up on the starting grid is theFlat Out Alarm Clock - a sonic solution for flat-out sleepers to speed flat-out into life! Choose your start time and wait for the V12 engine to fire up each morning, waking you up in the process! With automatic light-up headlights, start the day in fifth gear and never look back!

Tearing through the field, the Vintage Racer USB Hub lets you maximise your computer connection port space. The wheeled wonder with working headlights provides a fun and retro place to link your phone charger, memory stick or iPod to your PC or laptop. Simply lift the bonnet to connect your gadgets, or pull back and release to watch the Vintage Racer car speed away!

Meanwhile, jostling for position are two choice additions to thesuccessful SoundRacer brand. The new V10 Lamborghini and Lexus editions bring Italian and Japanese supercar sounds to your vehicle – transforming your RPM while driving into authentic engine noises that change as your accelerate. These feted newcomers join the existing Shelby MustangandFerrari versions to compete for a podium finish.

Beyond the chequered flag, Gift House International is currently expanding a number of our other brands, with the Reva Vase range another set to grow in 2013. Blossoming to 8 unique designs, the new Bird-style offering looks set to fly off the shelves in the sunshine months. A sweet treat in the age of the Tweet, this new expandable vase is landing just in time for summer - simply set up in seconds and fold away when used, whatever your location.

The Innovative Gifts and Gadgets (IGGI) line is another poised to develop, with the IGGI Key Bottle Opener joining a selection of bottle-opening gadgets sure to be welcome at your barbeque, party or summer s soirée. This stainless steel item, sized and shaped like a regular key, blends cunningly into your key set, attaching to your ring or chain with convenience and ease.

Finally, Gift House International will soar to new heights with the IGGI Magic UFO– a spellbinding saucer that lights up, revolves and launches, hovering beneath your hand in flight.

For the full variety of forthcoming products, visit our ‘Coming Soon’ page, where you can also pre-order stock for dispatch upon arrival.

The Gift House International team will be making its annual pilgrimage to Spring Fair International in the first week of February – with an extensive range of best-selling products and new additions in tow.

This year’s event will be more visitor-friendly than ever - with extra seating, water points and catering allowing buyers and exhibitors alike to stay refreshed and relaxed within the halls of the Birmingham NEC.

A novelty gift that will bring a smile to even the grumpiest boar, bring home the bacon and drop your hard-earned coins into this comical cash saver - only to despair as your money tumbles down into miss piggy’s own private bank below!

The rubber bung stopper on the base enables her to get to her stash – it is up to you to keep her snout out of the trough!

Go the whole hog with this tower of trotters, and this time next year you’ll be millionaires! Or at least she will! What a cheeky swine!

Also, look out for the new IGGI-branded Electronic Rainbow Gyro Wheel. Described as the evolution of the spinning top – this brighter, bolder, bigger brother spins like no other, and generates a glorious spectrum of colour as it builds up its rapid rotation.

Find Gift House International Ltd. at Hall 3, Stand 3F30-G31, with further information available on +44 (0)1446 700 530, by contacting sales@ghiltd.com or visiting ghiltd.com

Gift House International has acted to highlight the implications of strict RoHS/CE regulatory standards across the giftware industry.

RoHS explained

The purpose of the RoHS (Restriction of Hazardous Substances) directive is to limit certain substances commonly found in electronics and electronic equipment

By highlighting and restricting substances deemed harmful, the goal is that manufacturer and distributors’ products do not contain these substances over the maximum concentration values outlined.

This is done both for the benefit of the environment and those that may come into contact with the materials after the products are eventually discarded.

An industry standard since its introduction in 2006, the RoHS directive has reduced the amount of high-tech trash in the environment.

However, its full effects on the giftware industry may only now be being truly felt.

The process and costs

In recent years, gift and gadget distributors have occasionally fallen foul of this new regulation – more often than not due to an over-reliance on guarantees from suppliers or a lack of sufficient knowledge of the certificates and test reports required.

In order to avoid this and fulfil the outlined criteria, Gift House International has installed a process consistent with the directive’s requirements.

The following is an insight into that process; one now necessary across the board in our industry, regardless of company size.

Firstly, a sample is sent from China to be tested in the UK (£350 for RoHS, with further CE and battery tests).

When these tests are complete, the reports are sent across to China to ensure the mass production of the order complies with all of the tests.

Once the order has been finished, it is a further requirement to send an independent company (at significant cost) to inspect the goods.

This company will randomly select several samples from the production run which will be sent to the UK for additional testing (another £1,000), before the goods can be shipped en masse.

The consequences

Unfortunately this process, and the time and costs involved, has imposed considerable strain on a number of giftware distributors, particularly small and start-up operations.

To summarise, the RoHS directive has added around an extra four weeks on the production time of every new product; in addition to approximately £2,000 before one unit can be offered for sale.

This high cost of compliance may not be felt by the household names, but to a smaller business such as our own it has considerable effect on the number of products we are able to offer.

With these additional costs taken into calculation, a vast number of exciting lines we had hoped to launch in recent times have been deemed no longer viable.

In all, the RoHS directive has limited the products many manufacturers are able to offer.

The effect is a smaller pool of choice for the retailer and, in turn, a downturn in trade – which can ultimately only restrict the choice of the consumer.

Costs aside, the timescale of this process is also killing off a number of products before they can even hit the market.

With the test period lasting roughly a month, it is easy to miss the boat on a product in this - particularly with an on-trend product that might have a limited shelf life.

Essentially, gift distributors are paying to miss the boat - leading to reduced risks on product investment, something much detrimental to a business driven by innovation.

Lead pellets

Several voices within the industry have expressed frustration with the stringent RoHS rulings; particularly when drawing comparisons with the lead-laden materials used in shooting.

A number of high-profile studies, from the 1970s to recent times, have documented that shooting ranges are sources of significant levels of lead pollution in the environment – exactly the kind that the RoHS directive is seeking to eradicate.

The legacy of harm caused to significant numbers of waterbirds, for instance, from abandoned, fallen lead pellets is startling - particularly when considering these pellets take over 10,000 years to dissolve in temperate climates.

While there is currently a movement towards using non-toxic alternatives, a recent BASC (British Association of Shooting and Conservation) survey revealed almost half of those obliged to use non-lead ammunition had failed to comply.

Furthermore, 2009’s Stroud and Hunt essay ‘Gunshot Wounds: A Source of Lead in the Environment’ claimed that bullets containing toxic lead are “still widely used” – posing ongoing risk to wildlife and health implications for humans.

While we do not believe this justifies similar levels of excessive lead in gadget electronics, the Gift House International team recently had one product failed by RoHS due to a small quantity of components being covered with a few millimetres of lead solder.

It is instances like this that lead us to believe that the RoHS directive is excessive.

What we’re looking for

“We are looking for greater financial support for start-ups and small companies, who are so often the driving force in this kind of business”, a GHI spokesperson stated.

“The RoHS directive came in in July 2006, before the recession hit businesses hard in every field”.

“We feel that the minefield of regulation and particularly the costs involved is halting new products, and hurting new companies in our field – and this is hurting the marketplace.

“It can’t be doing the economy any favours, not to mention young inventors”.

“As it stands, the time and financial commitment of RoHS compliance, on top of the ongoing task of educating staff and suppliers, is making our everyday job a lot harder to do well”.

“We’re fully supportive of RoHS concept, and reasoning behind supplying compliant products. We just want it to be viable.”