Ha! What do you know. Just tried it with one of the LR4 zips on an iPad 3 and it worked fine. The file downloads, then you are prompted to open in goodreader. Once you do, you tap the file again in goodreader and it unzips and all the .mov files appear. The movies are listed in the goodreader app but are not appearing in the videos app. You just tap them to play. Cool!

Just make sure that you download the latest GoodReader (v.3.14.2) optimized for new retina display on the iPad (3rd gen.)

I'd much prefer to have streaming links for the videos I bought.As for now I download them with the Mac and simply add them to my default video player app (not the native one), so that I don't have to import them in iTunes.It's quite hassle-free. The hardest step is still the download (which by the way got better with S3).

Yes that is an addition that we are contemplating. However many like to store the videos for future reference.

I'm glad to hear it would be an optional feature; count me in the crowd for whom streaming would be very difficult because of download speed. I feel lucky to have 1.5 mbps DSL now and I'm not likely to have anything faster available any time soon. In my experience, streaming anything beyond little youtube videos is an exercise in frustration because of the constant pausing as the download catches up.

Yes that is an addition that we are contemplating. However many like to store the videos for future reference.

As an option no problem but please keep the downloads, I download to my Windows Home Server and then using the free DLNA server Serviio I play them on my 37 inch Panasonic TV,wonderful quality and being able to relax on the sofa and have a cup of tea and a biscuit is excellent. Frank

Indeed, I think that downloads should be preserved by all means. I feel like stating the obvious, but here it is: I typically view the videos on a mobile device while travelling (usually an iPad, during the daily commute to work) and streaming would not work for me; I guess many people are like me, so storing the videos is not only for future reference.