The screenshots reveal that Samsung is leaning on a fresh new trick to sell consumers on its smartwatch -- NFC. Using the same NFC technology that Samsung Galaxy Android smartphones use to bump each other transfering contact info and music, the new watch can sync up with your smartphone.

More images have since emerged courtesy of Venture Beat's Christina Farr. These photos show a WiFi-equipped 3-inch device with a 4-megapixel camera on the strap, and a slide to unlock button on the side of the "watch" face.

[Image Source: Venture Beat]

Reportedly the device will feature a 10+ hour battery life. Some may be surprised at that, hoping for higher, but remember that while device has a much smaller screen than a smartphone, it also has a smaller rechargeable battery. Battery life is an intrinsic struggle for the form factor and Samsung's device certainly leaves room for Apple's upcoming smartwatch to potential outperform the Gear.

[Image Source: Venture Beat]

The Galaxy Gear is expected to air at the IFA 2013 trade show in Berlin, which claims to be the largest consumer electronics show in the world. Samsung is also expected to unveil a fresh "phablet" -- the Galaxy Note III -- at the show.

From the leaked shots it's clear that both "apps" and "Samsung apps" will be available, hinting the new smartwatch may be available for third party development.