isolde fitzel

TMBW Rebranding

Brand-Architecture / Corporate-Design

rebranding:a complete corporate-design -- based on a newly defined brand architecture -- was created for the state tourist board baden-württemberg in germany. this includes: selection of font, tag-line, development of the logos for the family- and sub-brands, color system, stationery, various folders (b2b, b2c), website, merchandising-items as well as creating the cd-manual.see also: