Marketing Transportation Brokerage Services

This course is targeted at those interested in learning more about how to market transportation brokerage services. The heart of the course is the book Marketing Transportation Brokerage Services, specifically written for this course. The timing for the course is right, according to Dr. John Drea, one of the co-authors of the text. "As competition increases for loads and carrier capacity, it's important to approach marketing as a strategic activity that can contribute immediately to the bottom line," said Drea. "We've tried to focus on concepts that are critical to marketing brokerage services, without getting bogged down in terminology and concepts that aren't relevant to brokerage." Learn how to: