TORONTO, May 17, 2016 /CNW/ - arrive alive DRIVE SOBER® launched its 28th annual sober driving campaign at the arrive alive DRIVE SOBER offices at 1387 Bayview Avenue on Tuesday, May 17th. After 28 years of messaging, arrive alive DRIVE SOBER is continuing to raise awareness in general terms and also specifically about: thanking sober drivers (CAA SCO supported), the penalties for impaired driving ("Have you thought about them?"), drugged driving (Potchecks), and being impaired in the morning (from the "night before").

MPP Kathryn McGarry, Parliamentary Assistant to the Minister of Transportation; OPP Chief Superintendent Chuck Cox with the OPP's Highway Safety Division; Commander Peter Rotolo, Toronto Emergency Measures Services; and President of The Beer Store, Ted Moroz all spoke at the launch before noon.

"With the first long weekend upon us and the start of Canada's National Road Safety Week, it's timely for increased awareness." said arrive alive DRIVE SOBER President Tom Burmaster. "We thank everyone for doing their part to prevent tragedy on our roads this summer and throughout the year". Burmaster thanked especially the campaign sponsors and members of the arrive alive DRIVE SOBER Marketing Committee.