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Tuesday, December 28, 2010

Ultra

Ultra is a small label from Malaysia & China that is set to debut at Paris Fashion week with its Fall 2011 collection. They are in the midst of raising funds in order to have a successful launch. They are using the website Kickstart to fuel their campaign. Ultra needs to raise $8000 by January 6, 2011 to make it into Paris Fashion Week. The designers of this eco-label refer to themselves as 'the Ultras': Tengku Jamidah, Jonathan Liang, Syahmi and Anita Hawkins.

All the materials are sourced in Malaysia and its neighboring countries. Using recycled materials including leather they are staying true to their mission of being an eco-conscious label. They have also worked with tencel from wood pulp and salmon skin instead of leather. Eco fashion is here to stay and labels like Ultra are paving the way with their innovative designs while staying true to being socially conscious.