[May 17, 2014]
The focus group broke up after an hour and a half with
laughter and full tummies and hugs and handshakes. Dewey got his tie
clip caught on Mrs. Doc’s sweater as she hugged him, but that was
his only physical disaster and it was a minor one.

As the small group left the Mule Barn’s private dining room and
walked out through the main coffee shop, there were envious glances
from the regulars who weren’t asked to participate in figuring out
how to increase sales in red wiggler fishing and composting worms.
Even cowboy Steve seemed to walk a bit straighter through the café,
and he didn’t put his hat back on until he was outside.

After Dewey settled up at the cash register, he and Emily, his
girlfriend, vice president in charge of future plans for both
Environmental Enrichment Services and Dewey himself, walked out
hand- in- hand into the sunshine. Dewey the Accident Prone sells
manure and manure by-products to gardeners.

“I thought it went really well, Honey,” Emily said, “didn’t you?”

“That was a great idea you had, Emily. After all, if you want to
know what sells worms, ask the people who buy them. I especially
liked Doc’s suggestion about the kid with the fishing pole and can
of worms being patriotic, American, and … nostalgic?”