At IBM's Design Studio in New York City's Silicon Alley, employees Catherine Gillespie and Kevin Chiu demonstrate IBM Verse, a new social email app that uses analytics technology to prioritize important tasks and manage social relationships, on Tuesday, November 18, 2014. The app learns an email user's unique preferences and priorities over time, allowing it to sift through and identify the most critical actions for the day. IT industry analysts estimate that 108 billion work emails are sent daily, yet it is estimated only 14 percent of those emails are of critical importance. (John Simon, Feature Photo Service for IBM) For more information: Kristi Eells, keells@us.ibm.com, 802-345-8313