The Most Creative Ad is Useless If I Never See It

If you’ve got a DVR, then you are in the same boat as me. You happily skip ads and watch your programming much quicker and with fewer interruptions. All that talk of creative TV commercials is lost on you. Fine, they’re really imaginative and creative. That argument and many more were part of my discussion last night on Bob Knorpp’s (@TheBeanCast) “The BeanCast,” a one hour round-table discussion with advertising and marketing pros. Listen or download the show here:

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