Eureka Forbes launches solar product EuroDiya

MUMBAI: Eureka Forbes, India's largest water purification company has launched a new category of solar energy based products in India under the brand name 'EuroDiya'. The newly formed brand will focus on solar lamps as the first introduction and product offering by the company.

With the launch of EuroDiya, Eureka Forbes adds a new channel in its product portfolio diversifying across water purification, vacuum cleaning, home security, air purification and now solar products. Eureka Forbes has tied up with US based Nokero to bring its one-of-a-kind, cost effective, environmentally friendly and technologically advanced solar bulbs to suit the consumer needs of urban and rural India.

Launched as part of Eureka Forbes' Community Fulfillment Initiatives in India, EuroDiya aims to provide alternative sources of lighting at an affordable cost and solve power woes of India to a considerable extent.

Suresh Goklaney, Executive Vice Chairman, Eureka Forbes Limited said, "Power deficit is the biggest cause of concern in India as traditional energy sources are becoming extinct day-by-day. Our latest addition EuroDiya to the family of Eureka Forbes is a clean and sustainable energy solution for the power woes of every Indian."