Save Article

Secrets of Winning on 'Shark Tank'

Judges and Contestants on the Entrepreneurial Reality Show Lay Out What It Takes to Win

By

Kevin Brass

August 25, 2014

A few minutes after starting his pitch on the TV show "Shark Tank," Omar Soliman knew he was in trouble.

Mr. Soliman and his partner, Nick Friedman, were asking the panel of investors—the "sharks"—for $250,000 to help launch a new packing service, College Foxes Packing Boxes. They figured they had a snappy name (a riff on their existing business, College Hunks Hauling Junk) and a concept that would grab people's...