The film, which will be launched later today, features Paula being taken for a day at the races by a girl and becoming a fan of the sport.

It ends with the message: "The oil age is coming to an end. Don’t get left behind."

It was produced by film-maker Prano Bailey-Bond and is intended to be shared on social media channels.

Greenpeace climate campaigner Barbara Stoll said the Formula E championship showcased the innovation in electric vehicles and would only get more exciting as the cars continued to improve.

She added: "It was a great demonstration that there are always alternatives to fossil fuels, and no technological barriers to a cleaner future. And that’s the point we’re trying to make with this film – not that climate change can be solved with single-seater racing cars, but that clean, low-carbon technologies are ready to replace the dirty fossil fuels we’ve been relying on, and what seemed futuristic a decade ago is now reality."

A Formula E spokesman told PRWeek: "We are pleased that Greenpeace wanted to work with Formula E to promote the values that we both share. We are on the same side."

The new film is in stark contrast to its previous encounters with Formula E’s petrol-head sibling, Formula 1, in a brand attack on Shell.

Paula the bear has featured in previous campaigns criticising Arctic drilling.