Nokia Announces MixRadio Streaming Service For Lumia Phones

Nokia has this week decided to launch a new Pandora style music service for its new Nokia Lumia smartphones In the middle of Apple launching their iTunes Match service and Google launching their new music service.

The new Nokia MixRadio service will be pre-installed on every Lumia smartphone and will analyses the music you have stored on your device and then use the Echo Nest’s API to compile custom streaming radio stations for you based on your “taste profile”.

Jim Lucchese, Echo Nest’s CEO explains ed to Wired:

“We’re obsessed with understanding the entire world of music so we can enrich consumers’ lives with a more meaningful listening experience. Nokia’s MixRadio unites our music intelligence platform with a beautiful device, delivering the most personalised global music service the world has ever seen.”

The Lumia 800 will be the first handset to feature the app, and it lands on 16 November, 2011.