The picture of an ideal girl within the 1950s is acquainted to all of us – a diligent spouse, slaving round the home all day, making ready scrumptious meals for her hardworking husband, caring for the youngsters, and all that with a smile, after all. This picture was mirrored quite a bit within the advertisements of that period too. Impressed by them, photographer and video editor from Beirut, Lebanon, Eli Rezkallah created a collection referred to as “In A Parallel Universe” the place he switched up the gender roles portrayed in these advertisements to disclose the absurdity of such stereotypes with humor.

“Final Thanksgiving, I overheard my uncles speak about how girls are higher off cooking, caring for the kitchen, and fulfilling “their womanly duties,” Rezkallah writes on his web site. “Though I do know that not all males are like my uncles and assume that method, I used to be stunned to study that some nonetheless do, so I went on to think about a parallel universe, the place roles are inverted and males are given a style of their very own sexist poison.”

Scroll right down to see these humorous recreations of old-school advertisements for your self!