Blog

It’s not uncommon for us to hear that back in 1995, you paid big bucks to get your awesome website. It’s also not unusual for us to hear that since 1995, that website hasn’t changed… like, ever! And the reasons have varied — maybe you feel like your brand hasn’t evolved that much, your products...

Chances are, if you’re reading this blog, you’re a business owner. You probably have amazing products or services. And, most likely, you’re doing all that you can to make sure that everyone knows about them. No doubt, part of this plan involves spending countless hours online, building and updating your website and cultivating a following...

Running your own business is no easy task. Most days, it feels like your “to do” list is much too long, and there aren’t enough hours in the day to get everything done. Perhaps a website is one of those tasks you’ve been putting off, wondering if it’s something your small business really needs. If...

As part of an ongoing client spotlight series, we’d like to take a closer look at KontrolFreek, THE leading developer of innovative gaming accessories that enhance the gaming experience and give gamers of all skill levels the competitive edge. We know, some need the help more than others, but… if it helps increase your current...

If you ask around, you’re likely to hear that hiring a custom software firm can be a painful process. And, truthfully, sometimes it is… but it doesn’t have to be! Custom software is an investment of your resources — both time and finances. When outsourcing your project to a software development firm, it’s important to...

In today’s economy that is so heavily driven by the Internet, it’s no secret that a business’s website is more important than ever. And while almost all companies do have a website, many just don’t utilize their site to its full potential to drive sales and, ultimately, revenue. Even if it’s not a complete overhaul,...

Take a minute and think about the last time you redesigned or updated your website. No, really…go ahead. We’ll wait. Let me guess — right now, one of the following is running through your mind: OMG, has it been THAT long? How is our website still functioning? Hmm…it hasn’t been too long, has it? I’m...

Beer, networking, and fun… what could be better, right? With this in mind, we were proud to be the corporate sponsor of the 4th annual Business and Beers holiday celebration and toy drive, benefiting Toys for Tots. Professionals from all over the Triangle Area gathered at RallyPoint Sports Grill on December 14 for this premium...

(This article originally appeared on Springbot’s blog) Now that the 2017 holiday shopping season has come and gone, it’s the perfect time to reflect on brick and mortar retail sales, as well as eCommerce sales, to see if this past year’s numbers lived up to the hype (or lack thereof). Traditionally, Black Friday, or the...

Each touch point represents an opportunity for your brand to resonate with your audience and leave an impact — and nowhere is this truer than on the web. With this in mind, it’s crucial that you regularly analyze your site, asking yourself if it is providing the best possible experience to your visitors. After all,...