Introduction to SEO

SEO or “Search Engine Optimization” is the art and science of getting your company, product or service to the top of Google or Bing. SEO seems difficult and confusing, but a simple analogy can make SEO easy-to-understand. SEO is like getting a job. You need defined goals, a great resume, excellent references, and a strong interview. In SEO terms, you need defined goals such as a sale or sales lead, a great website, excellent inbound links and social mentions, and a strong landing experience. Let’s get started!