Buy Acqua di Gio and donate for UNICEF’s Tap Project!

Armani’s partnership and sponsorships for UNICEF continue. And the options they provide for lending a hand are just as diverse as they are efficient. Because the objective – clean, drinkable water for the children who continue being deprived of this fundamental right – is one of an unimaginable magnitude. 768 million people don’t have access to adequate drinking water, while 2,5 billion live in dangerously poor sanitary conditions. And, also, because a minimal help goes a long way. It takes just USD 5 to provide a child with clean, safe water for 200 days.

Put down your phone, save a child’s life. Take the UNICEF Tap Project Challenge and go without your cell phone to give clean water to kids. Visit http://uniceftapproject.org to begin your challenge today. For every 10 minutes you stay away from your phone, you will unlock a sponsor’s donation. The funds raised will be used for water, sanitation and hygiene programs in countries with the most need.