Since the year started, almost every week so far, we’ve seen media coverage announcing yet another new protein-based food product hitting supermarket shelves. While the stories are hyped by media portrayal of backlash from farming groups, it masks the reality of what is actually happening in consumer food markets. While it is not visible to most of today’s food shoppers, …

An upcoming food technology conference in Auckland on alternative proteins for food production will debate whether it’s a market challenge or a massive new opportunity for local producers. Science leaders here say the changing global consumer trends bring a huge commercial opportunity for New Zealand agriculture. “New Zealand has strength in protein isolation and manufacturing technologies developed through our dairy …

TV news and social media highlight Impossible Burgers going global, and Vivera plant-based steaks are flying off Tesco’s shelves in Britain. True to form they have focused the public’s attention on threats to our agriculture exports. The issue is also being highlighted, in much more technical depth, in a national industry conference – ProteinTECH – running on 24 July in …