The right banner stands makes all the difference.

Wednesday, 14 July 2010 | Tom

The correct choice of banner stands make all the difference

Any business that attends a trade show or exhibition will ultimately reap the rewards. At worse it will get your brand in front of thousands of potential customers. To maximise the overall return on investment companies must ensure a few essential things are in place before attending an exhibition show. Researching and ensuring you select the right shows to attend is obvious, but training the sales staff is often overlooked.

Train your sales staff

Train your sales staff and then train them again. Well trained sales people will be well versed in the business’s products and services so they can answer questions on the spot. They are advocates for your company and responsible for it's brand. Even in today's trend to be casually dressed they have to be presentable and well spoken. The biggest mistake over 80% of sales people make is that they talk too much and do not listen to what clients require. They should only ask open ended questions to find out what is really required and then only inform the client of things they are interested in – not just reel off features and benefits that are of no interest to them. We were given two ears and one mouth for a reason. Know when to shut up. And of course always ask for the order at every opportunity.

Choosing the correct exhibition to attend

There are literally thousands of trade shows and exhibitions throughout this country and the world every year. With so many trade show events and exhibitions happening simultaneously, it is easy to get confused as to which shows to attend and which ones to give a miss.

To help start by listing your target market for the line of products or services that your company s going to offer. You can then work out the types of trade fairs and exhibitions these sort of potential and existing customers are likely to attend. Creating a database of relevant events and ranking them will formalise and make your task much more productive.

At an exhibition stand you can use a multitude of different types of banner displays to help you achieve your marketing goals and this will depend on your budget.

The main thing is that get these essentials correct and the exhibition should give you a real boost to sales with a little help from your banner display stands.

Here at Plus Display we are pleased to be considered creative exhibition stand designers and builders. This is bourn out by the clients who continually come back to us for reconfigurations and redesigns year after year

Participating at an exhibition is quite a high capital expense and the decision to take part will not have been taken lightly. It is both expensive in time as well as in monetary terms. It will be money and time well spent however if a few simple rules are followed.

Pop up stands are portable display systems. These stands are made of a collapsible frame with magnetic bars fixed to the frame. The frame becomes a structure that can hold several printed graphics panels. The graphics are fixed to the rear of the structure using magnetic strips. The entire pop up stand is fitted within a wheeled transport case. The graphics can roll. Thus these stands occupy very little space....

Pop up stands are portable display systems. These stands are made of a collapsible frame with magnetic bars fixed to the frame. The frame becomes a structure that can hold several printed graphics panels. The graphics are fixed to the rear of the structure using magnetic strips. The entire pop up stand is fitted within a wheeled transport case. The graphics can roll. Thus these stands occupy very little space....

September is the month that the exhibition season kicks off for many businesses. The vast majority of trade shows, exhibitions and conferences take place all over the UK during this period. As humans are natural procrastinators many companies leave ordering exhibition equipment to the last minute and hence it is one of our busiest times.

One mistake many business owners and marketing departments make over and over again is spending too much time and money on securing new customers and clients, spending money on advertising, exhibition stands, banner stands and all sorts of marketing activities. I admit it’s a fact of life that every business does need a stream of new revenue to ensure continuous growth. This as well as replacing the lost business as a result of natural attrition (such as 20% of companies go out of business each year, people dying, moving, no need for your products and services any more, etc.), however many miss the potential profit sitting right under their noses' – “their existing customer or client base”.

Exhibition stands an interesting name; the dictionary definition is to display something which of course is the whole point of the stand. The product naturally attracts attention and will automatically promote services

Pop up banners come in to offer a marketer the highly required advertizing option, this mode has a lot of advantages. Marketing through pop up banners should be included by marketing managers to other form of marketing they are using.Pop up banners are designed to be used either as outdoor and indoor advertisements for example at golf course or trade fair. In addition, pop up banners usually display a brand name, descriptive graphics or a clear and decisive directive hence communicates clearly to the targeted audience. ...

Pop up stands are portable display systems. These stands are made of a collapsible frame with magnetic bars fixed to the frame. The frame becomes a structure that can hold several printed graphics panels. The graphics are fixed to the rear of the structure using magnetic strips. The entire pop up stand is fitted within a wheeled transport case. The graphics can roll. Thus these stands occupy very little space....

The fact is that Pop up banners can be used and have a dramatic effect on day to day operations. They are not just for use at a tradeshow, exhibition, festival, or a shop front promotion. Of course, many companies use them at all of these venues but they are not limited to these uses especially if one thinks outside the box....

Exhibition stands are all about reaching out to make new contacts and develop professional relationships wit both new and existing clients. It is true to say that most business is gained within a few weeks after the trade show event has finished....

Many companies spend a small fortune on an exhibition stand or shell scheme space, then spend the rest of their budget on exhibition stand design, buying pop up banners, pop up stands, modular exhibition stand, bespoke design exhibition stands or shell scheme graphics only to forget to train their staff to maximize enquiries and sales at their exhibition....

When you turn up to a trade exhibition it is easy for your prospective clients to become overwhelmed by the visual over load seen before them. This is caused by the many different pop up banners and exhibition displays set before them....

A popular choice of banner stand in the exhibition market is the pop up banner. It’s probably due to the fact that their compact design makes pop up banners a favorite choice of marketing managers and other professionals who attend exhibition and trade show events on a regular basis....

In a nut shell a pop up banner is extremely versatile and indeed practical, pop up banners are an excellent return on investment if a wise choice is made. Reasons why to choose to use pop up banner stands as part of your exhibition display are written below:

Pop Up Stands are called this for a very good reason. In a nutshell they are just a breeze to assemble and even if you have never seen one before and you are a complete novice you will only need about ten minutes to complete the task. Once you have done it for the 1st time this comes down to no more than 5 minutes.

It’s a well known marketing fact that to attract visitors to your stand you have to make an impression in the first few seconds or they will walk by. This is why so many users utilise pop up banners which will attract potential clients once they have seen them.

All companies, private, Limited or PLC would benefit using pop up banners. An inventive way to utilise a pop up banner is by printing your brand content on it and then display it at any trade shows you attend..

Roller banners are very effective when used as part of or an exhibition stand. As they are cheap to produce, you can change the graphic daily or hourly when on a bigger exhibition stand. Refreshing your advertising message like this will attract casual traffic.

Pop up stands are an essential part of a company’s representative’s tool box. Essential when presenting at trades shows, exhibitions, conferences, presentations indeed at any sales orientated environment. Pop up stands create attention and form an attractive, professional back drop. Pop up stands can be used individually or as part of a modular display.

f your planning on attending a tradeshow exhibition or presentation or even just something like a business meeting, that your planning on launching or promoting new or old products then banner stands can help you dramatically.

Exhibition trade shows only usually last a few days or at most a week. This is why companies have to use everything they can to help sell the products on display and to interact with their prospective clients.

Any business that attends a trade show or exhibition is in the business of attracting existing and new clients, so as they can spread the word on new products or services. Banner stands afford one of the best ways of accomplishing this. Banner stands with their vivid roll up graphics is the main reason for this. Each company will have its own budget and idea of style. Roll up banner stands come in many designs and guises to ensure that all tastes and pockets are satisfied..

Any business that attends a trade show or exhibition is in the business of attracting existing and new clients, so as they can spread the word on new products or services. Banner stands afford one of the best ways of accomplishing this. Banner stands with their vivid roll up graphics is the main reason for this. Each company will have its own budget and idea of style. Roll up banner stands come in many designs and guises to ensure that all tastes and pockets are satisfied..

Exhibitions and trade shows are the correct and proper way for any business to display their wares and services. Allowing potential customers to sample products and get a feel of whom they are dealing with. It is the time and place to wow potential business partners. So it follows that exhibition stands play a vital role in making your exhibition foray successful.

In our high speed competitive world most businesses are switching to exhibition stands that are reusable and reconfigurable. A major component of this arrangement is roller banner stands utilised for their flexibility and adaptability. .