6 Tips To Get the Most Out of Your Facebook Business Page

Having a presence on various social media platforms is must in today’s connected business environment. Having a business page on Facebook, being the most popular social media platform, in essential. Facebook not only allows you to market your brand, but it helps you to connect with the audience on a more personal level. Moreover, Facebook provides a set of unique features for businesses. Using them wisely can help make your brand more visible and also increase your heavy equipment sales. Here are some tips to use your Facebook business page more efficiently.

2. Be Responsive

Facebook lets the visitor know how responsive your page is – from low response rate to highly responsive. To get your page tagged as highly responsive, you need to reply to the comments and messages of the visitors as soon as possible.

3. Optimize the ‘About’ Section

Feed in all your details in the ‘About’ section of your Facebook page. A visitor will always go to the about section to learn more about your company. Keep it short, informative, and yet interesting for the viewers. Your ‘About’ section will include the purpose of your business – the mission and vision, your contact details, address, and other essential details.

4. Provide Call-to-action Buttons

Call-to-action buttons compel your followers to perform a favorable course of action. Facebook provides 7 call-to-action buttons that you can use. They are:

Book Now

Contact Us

Play Game

Shop Now

Watch Video

Use App

Sign Up

You can use the available buttons to direct viewers to your web page which provides information relating to your trucking business. This will help increase your web traffic and they can directly get in touch with you regarding their queries.

5. Post Frequently

To grab the attention of your followers, it is important to post frequently. Posting once in a week will not make your post as visible when you post on a daily basis. Also, it’s not just posting, what you post also matters. Target the post content to heavy equipment users. Plus, if you are posting two or more times in a day, remember to keep in mind the quality of content you are providing your viewers. Always, schedule your posts to avoid missing a single day without posting.

6. Use Analytics

Facebook provides its own analytics to help you understand the user interaction for your page. Also, it helps to understand how well your posts are performing and what’s the engagement status. With Facebook Insights, you can further improve on your approach towards the content of the post.

For example, if you see that the posts that have images that are highly engaging than the posts with only blogs, then focus on posting more image related posts to convey your message and keep up the engagement rate.

Located in Edmonton, Alberta since 2004, Heavy Duty Direct (HDD) offers a high end heavy equipment and truck magazine to various businesses in the Industrial, Mining, Heavy Construction, Trucking, Oilfield, Forestry and Agriculture sectors. HDD is direct mailed to thousands of potential buyers in print and is inclusive of cutting-edge internet marketing as well as website design and search engine placement. The Heavy Duty Direct team is detail oriented and prides itself on exemplary customer service.
The mission of Heavy Duty Direct is to provide results-oriented advertising, designed to meet our client’s objectives by providing a strong position in the marketplace and excelling at customer service. Our goal is to become a marketing partner with our clients. We strive to measure our success through meeting our client’s goals.