CommBank

CAN Business Landscape

We launched the bank’s CAN proposition in digital channels, bringing to life their insights, technology and expertise through a creative campaign showing how CommBank is changing the landscape of business in Australia. CAN Business Landscape was a year long content led initiative celebrating the bank’s role in customer success through a 22 episode online video series, supported by social specific content, over 25 blog articles, native advertising partnerships and a digital advertising campaign driving potential customers through to a custom landing page. A series of sales enablement tools supported the internal team in strengthening industry based relationships