Many companies use lookalike modeling to bolster customer marketing and advertising efforts. Social platforms, like Facebook and Twitter, have rolled out native tools to help businesses do just that: target customers who “look” a lot like their current customers. But what if your customer base isn’t active on Facebook or Twitter? What if you want to seize offline as well…

166 million. 166 million voter registration records. From party affiliation to voting frequency to election habits, we here at Rhiza have gained a new level of insight into America’s consumers. Starting this month Rhiza is proud to offer L2’s national voter registration dataset. Completely anonymized yet showing voter behavior in federal, state and local elections for the past 65 years,…

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Rhiza is pioneering the way media companies generate revenue with data. With Rhiza for Research and Rhiza for Marketing, media companies better understand their audience, their content and their advertisers by visualizing, analyzing and sharing information derived from disparate data sets. Rhiza for Ad Sales delivers detailed recommendations based on integrated consumer insights. Rhiza, which is headquartered in Pittsburgh, PA, is used by the most progressive media brands, including: BBC Worldwide, Comcast, Univision, Cox Media, and Cox Automotive. For more information, please visit rhiza.com.