plant based protein

The taste of vegetarian meat substitute is improving. It’s so good, in fact, that consumers couldn’t tell if they were eating meat substitute or chicken in a salad product from Whole Foods. The labels on the products were inadvertently switched. Whole Foods had to recall the item not because of consumer complaints, but federal labeling requirements. Consumers eating the plant protein substitute were inadvertently exposed to soy and eggs, which are allergens requiring labeling according to a recent article in the New York Times.