In the main video game aisle, there was AC3 available for the full price of $59.99, but a quick walk over to a second aisle of video games and — voila! — there it is for the limited time price of $49.99.

“I got my game, so at least the kiddo will be happy!” writes Ethan.

One Target employee wrote in after yesterday’s story and said that even if Ethan had found the game selling for the full price at the store, he should have been able to show the Target.com price to the cashier and get the price match.

“It’s part of the ‘vibe’ promotion/internal marketing thing that was leaked last month,” says the insider.

But apparently that vibe hasn’t gotten to Consumerist reader Ryan’s local store.

He recently tried to buy a LEGO set from Target.com, where the price was listed at $64.99. He went to a Target store and found the price there was $79.99. So was he successful when he tried to get the store to match the online price?

“NOPE,” writes Ryan, either to accentuate the denial or because he’s still in the LEGO all-caps mode. He says he was told that “Target will only price match Target.com if the item in question is in stock online. And, they noted that Target usually doesn’t even do that… that this was for a limited time.”