2011-Apr

Content is the lifeblood of social media. That’s what makes it turn, makes it dynamic. We all know the feeling when we arrive at a blog site, or a Facebook page and see that there is nothing new. Even if we are a keen on the brand, it’s an immediate turn off. Conversely, we all […]

There is an interesting challenge in convincing a business to get involved in social media, or to “go social”. Quite simply the older school businessman cannot compute the idea of “social” in the framework of business. Why on earth do I want my business to be social? However once your business goes social it’s the […]

Customer service is the bane of the business/consumer connection. “Relationship” is defined as: the mutual dealings, connections, or feelings that exist between two parties, countries, people, etc: a business relationship. “Friendship” is defined as: a friendly relation or intimacy; friendly feeling or disposition. Social Media has radically changed everything about how our world does business and […]