2A Magazine intends to establish a global platform for architects and the international audience to cause an integration of the ideas, views and beliefs in the field of architecture. "Contextual design" and "the salvage of cultural identity" are the most important principles that 2A Magazine follows in order to find solutions for the challenges that architects are facing in today’s world.

2A Continental Architectural Awards with the theme "Innovative Architecture in Various Continents" is a fantastic forum to bring the international architects together. With an emphasis on a Shift from Global to Continental it has created a platform to allow the architects "Unite Together Through Architecture" in order to share ideas from various origins.

This competition seeks to straddle the border between the art of film making and the built environment, to see how the a novel narration of urban living can consequently architecture and cinema intertwined more after the technological inventions. Cinema became more inspiring and interesting for the architectural agenda. Films are studied and analyzed more and more as this field grow. There is a growing scholarship on this field. The fusion of architecture and cinema depicts how these two art forms intertwine in a subtle way. The essence of producing spaces in these eternalized worlds becomes more influential.

2A magazine is a professional architectural publication with a focus on
contextual design, which has been published since 2006 and intends to
establish a polyphonic relationship with the
professional, international audience and should therefore focus on the
structures
that make this relationship possible with-in its most comprehensive
form.
Today, despite major achievements in communication media, our world is
greatly
in need of interrelated dialogue, which can decrease notions of
negligence and
hostility. No doubt, understanding one another can lead us to a more
peaceful
yet innovative and lively neighborhood. Hence, we constantly keep in
mind the realities of the global village and still
deeply believe in the importance of local culture. Moreover, the
diversity of works and articles presented in 2A magazine clearly
reflect the concept we follow.
2A magazine has always looked for new ways of looking at architecture
and art,
and has presented various themes which has explored different dimensions
of
those fields. Understanding the significance of spirituality and other
non-physical aspects of architecture, which have been neglected or in
some
places completely ignored, 2A decided to focus more on this theme,
because we
believe the future of architecture can be enriched if we incorporate the
non-physical aspects into the physical designs. And 2A as an
international media
in the middle east wants to be a pioneer and promoter of this process.
The following are our points of value and emphasis in 2A magazine:

• The importance of cultural identity and its effect on architecture and art• Design Sustainability (Physical and Non- Physical)• The challenges facing Middle Eastern urban development• Architecture & Landscape (environmental considerations, the dialogue with nature)• Effect of architectural space on our inner space and creativity• Utilizing and taking advantage of new and modern technology (Nano Technology, Solar Energy,etc.)• Incorporating local
traditional and cultural concepts with the modern technological findings
and methods in the architectural designs
• To create an international
forum for the interaction between the architects from all around the world, and to facilitate the sharing of information among them
• To preserve, remind, respect and promote the history, heritage, culture, costumes and spiritual values of every country
• Evaluating and suggesting solutions to the challenges in urban planing

As a part of its growing activities, 2A is now organizing 2A Continental
Architectural Award as an annual event. The event will highlight world
achievements in Architecture in terms of contemporary challenges of the
field. Such challenges include: the great diversity of design ideologies
and methodologies, new advanced technologies, communications and
digital media, new social sensitivities, new technologies in
sustainability and periodic times of economic slowdown. 2A Continental
Architectural Award will be a landmark and turning point allowing
practitioners to pause and reflect upon what architects around the world
have achieved in the field of Architecture, what are the perspectives
of architecture future and what is the right path to overcome our common
architectural responsibilities.
Finally, 2A Magazine acts as a communication bridge between eastern and western
architects facilitating their interaction and sharing of their artistic and
architectural creativities and innovations which allows them to have a global
impact.