Technology goes green

For a few years now, many enterprises have embarked on green computing initiatives, making changes to their technology and practices to become more efficient and environmentally aware.

“Green computing” is an umbrella term that describes a wide range of strategies, including computer and peripheral manufacturing. For small businesses, the term is likely to mean small shifts in operations that can add to larger savings and benefits.

Here are just a few ways to green up your business.

Try power-management tactics

Many people believe that when computers go into “sleep” mode, they’re using significantly less power than when they’re active. While that can be true, it’s not always the case. Graphics-heavy screensavers can actually draw more power than heavy normal usage.

The best tactic is to switch machines off during evenings and weekends and use a power-management software application (typically affordable) that can track power spikes and disruptions. Another advantage to shutting down more frequently is that it extends the life of electronics. The U.S. Department of Energy notes on its website that “the less time a PC is on, the longer it will last.”

Try cloud computing

“The cloud can eliminate onsite equipment, and transition the IT load to highly efficient data centers,” says James Matheson, president of Network Medics, a Minneapolis-based IT support company.

Still, cloud strategies aren’t perfect and challenges can come up as a company moves to cloud-based applications. But in general, using cloud computing can lower the amount of server hardware and other equipment in an office, which reduces power and cooling usage.

Take control of e-waste

As technology advances, a small business will likely have a steady flow of fresh equipment like laptops, desktops, servers, printers and routers.

So, what happens to the old stuff? Proper disposal of electronics (known as e-waste) is crucial and can free up office space as well as drive down electricity costs.

Because of their components, equipment with circuit boards and batteries can’t be sent to a landfill, especially in Minnesota, which has extensive hazardous material guidelines. Look for opportunities to recycle instead by contacting local nonprofits who take electronics donations, or contact a “registered collector” who handles e-waste. A list of collectors can be found on the Minnesota Pollution Control Agency website. Don’t forget to do a thorough data wipe before getting rid of any electronics, even on photocopiers.

Extend the life of electronics

The typical lifespan of a computer is about three years, but that’s only because companies tend to buy new equipment when they run out of hard drive room or experience slowdowns. Extending the life of computers through strategic upgrades can be more cost-effective and much kinder on the planet because technology manufacturing requires enormous resources.

“Some careful management of upgrades can really make a difference in terms of performance,” says Chad Ness, director of IT at Bloomington-based WD Larson Companies Ltd., a transportation sales company. “Even something like doubling the RAM in a computer can prevent waste.”

If a small business doesn’t have an IT guru on hand, services like The Tech Outfit or Geek Squad can easily upgrade computers and perform other enhancements within just a few hours.

Switch to laptops

Although desktop computers are still better for some jobs than laptops — graphic design or project management are two examples — opt for laptops when it comes to greening up an office.

In recent years, manufacturers have become quite innovative with mobile technology, including laptops and notebooks, and the resulting machines can be up to 80 percent more efficient than desktops, according to some estimates.

Another point for laptops comes with power surges or blackouts. To keep running, desktops need to be connected to uninterrupted power supply units, which can eat up electricity.

In general it’s a good idea to regularly review technology components like laptops, desktops and even software to gauge where efficiencies can be realized. Extending the schedule for new purchases will not only save on environmental resources, but also will make better sense for small-business budgets.

Elizabeth Millard has been writing about technology for 17 years. Her work has appeared in Business 2.0, eWeek, Linux Magazine and TechNewsWorld. She attended Harvard University and formerly served as senior editor at ComputerUser.