This is a fine example of when a great collection produces awful advertisements.

I like the idea of playing with snow in heavy, fancy clothing, but who are they trying to fool with that powder? Maybe I'm paying too much attention to detail, but that "snow" is terrible and as a result almost ruins the pictures.

The colors are truly the highlight of these and give off a sort of "cold" feeling, which I think was the intent. I really enjoy how the background fades from the corners to the middle. That's a small, nice touch.

Yana's expression in the second advertisement is terrible, for lack of a better word. The first picture is improved from that, but she still looks as if she's frozen solid and can't form a solid facial expression. Maybe that's the whole idea!

Yana looks phenomenal, it was such a great surprise to see her landing this campaign.. her piercing eyes completely break the ice here without overshadowing the image with her expression, I always remember Luis Bunuel's obsession about how good actors are the ones who can manage to express something through their eyes without lifting an eyebrow and I think she does this magnificiently well.. you can see it in the second picture ... she could make a perfect Lara in Dr. Zhivago :p ... I'm actually convinced that the ad is inspired on a Russian novel.. the set is so deliberately theatrical in the best possible way.. and the strong make-up, and the attention to details only reaffirm that for me.