Lotus arrives in México

Lotus Cars Ltd, manufacturers of the world renowned high
performance sportscars, is pleased to announce that it is to sell and
distribute Lotus cars in Mexico through its newly appointed official
importer, Deportivos Britanicos de Mexico.

Lotus is world renowned for its long tradition and success in
Formula 1 during the 60's, 70's and the 80's with drivers like Jim
Clark, Graham Hill, Emerson Fittipaldi, Mario Andretti , Ayrton Senna,
Nelson Piquet, Moises Solana, Héctor Rebaque and Pedro Rodríguez among
others. Lotus has won the Mexican Grand Prix on several occasions with
Jim Clark in 1963 and 1967, and Graham Hill in 1968.

Lotus has decided to enter the Mexico market with Deportivos
Britanicos de Mexico prior to the launch the Lotus Elise in USA.

Deportivos Britanicos de Mexico will unveil the Lotus Elise during
the Autoshow 2003 in Mexico City in December this year, and will
immediately be taking orders the Elise currently available in Europe:
the Elise 111S and the Lotus Sport Elise 111 (which can achieve the
0-100km/h in 5.1 sec).

Deportivos Britanicos de Mexico has the expertise of more than 70
years selling cars in Mexico, and it has is regarded as one of the
most important and influential automotive groups in the country. The
group has been responsible for the arrival of many of the British and
premium car brands into Mexico. The Group pride themselves in
excelling in customer satisfaction and understanding customers' needs
and expectations.

Lotus Cars Ltd has confirmed importance of the Mexican market by
giving full support to Deportivos Britanicos de Mexico in the whole
territory, both in sales and after-sales service.

Deportivos Britanicos de Mexico, which is made up of a team of car
enthusiasts will develop a dealer network to take care of customers
all around the country. The starting point will be Santa Fe in Mexico
City, followed by Guadalajara and Monterrey.

Automotive enthusiasts recognise Lotus' importance in motorsport
history, and have been looking forward to Lotus cars being sold in the
Mexican market for some time.

Lotus will also launch a Motorsport Race series in Mexico titled
the "Lotus Championship". This championship will be aimed at amateur
drivers, with the added benefit that the race-cars can also be driven
on the road, thus making it a sensible investment for both competitors
and customers alike.