Advertising on Facebook, Twitter and Other Social Platforms

Advertising on social networks give marketers new and powerful methods for reaching niche pockets of your target audience without succumbing to “banner blindness”. But these social platforms offer a myriad of options and seem to only get more complicated by the day.

Learn surefire techniques to maximize your budget and achieve your goals, whether that’s engagement, awareness or traffic to your site. Go beyond theory with a lab-based, hands-on classroom environment and an expert instructor on hand to clarify how each technique applies to your unique business case.

Whether you’ve never advertised on Facebook, Twitter or LinkedIn before, or you’ve been running social for some time, you’re sure to come away with actionable strategies you can apply to make your paid social more impactful and efficient.

NOTE: The bulk of this course will center on Facebook, with only light interaction on other platforms. The strategies taught during this course, however, are easily transferrable to other social platforms.

Instructor

Steve Robinson has 15 years of experience in marketing and technology. As an independent digital-first marketing consultant, Steve creates and maintains sustainable and measurable multi-channel marketing programs for a variety of local and national clients. Previously, Steve held leadership positions ... read more

Who Should Attend

Digital marketers who want to learn more about applying paid media to support a larger digital marketing strategy