Closing the Distance Between Design Intent and User Experience

Last year, there were more cars than phones connected to cell service.
With smartphone penetration in the United States already standing at 84%, the market has been practically exhausted. Connected cars, on the other hand, have a lot of room to grow. According to a market study from Statista, the penetration rate of connected cars in 2017 is 12%.
Continued connected car adoption will hinge on two main factors. The first is how connected cars integrate with third-party apps, which was discussed in part one of this blog series.

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