Development

Family-Dining Chain Debuts Brand Refresh

The 40-year-old family-dining chain Shari’s unveiled a reimagined design and menu in November. This is the first in a series of renovations planned for the 93-unit chain based in Beaverton, Ore.

A new open floor plan design complements the upgraded heritage architecture and new signage. In addition, the kitchen redesign created higher efficiency in food preparation and improved speed of service by 40 percent, according to a release. The team also designed a separate area dedicated to delivery orders to reduce guest confusion and improve service.

Slow-selling menu items were replaced with new entrees, including a line of savory pies, melts, and open-faced sandwiches. Shari’s is known for its comfort food and CEO Sam Borgese says “going into savory pies was a natural fit for the restaurant.”