With the intention of being the most creative organisation in the world the BBC has developed its own in-house agency, BBC Creative, to develop cross-platform marketing materials such as trails and idents to engage with a global audience and bring to their attention the vast range of BBC programmes and services available. To express this unified vision and creative potential, BBC Creative worked with London based studio Spin to develop their graphic identity. Drawing on the iconic three blocks associated with the BBC, Spin introduce a fourth, a creative box and abstract C as a way to form a critical and essential relationship between the BBC and creative thinking in a concise and dynamic manner. This is deployed as small details across mugs and tote bags, all the way up to supergraphics that run across walls.

Exhibition Road Quarter is a gallery built under, and an extension of, The Victoria and Albert Museum, London, the world’s largest museum of decorative arts and design. Although the V&A is known for its commitment to innovation, its spaces within an early twentieth century Grade 1 listed building set limitations, with temporary spaces and retro-fitted interiors proving to be cramped and inflexible. Without the possibility of outward expansion, the V&A explored the subterranean, itself embracing innovation in architecture and engineering, to create new modern spaces with greater scale and opportunity, beneath. To celebrate the architecture of AL_A, and to tease and announce the grand opening, design studio dn&co. worked with the V&A to develop a campaign of posters and banners. These were unified by the line “A New Way In” and based around the concept of concealing and then revealing through layers.

Tale London creates photorealistic renderings for both interior design and architectural clients across a diverse range of projects, from the traditional and rich to the modern and simple. Their sensitivity to both exterior structure and interior materiality, as well as associated considerations and a stylistic breadth, is expressed by Tale London’s visual identity, designed by Two Times Elliott, in the graphic and the material, the way the two intersect, and a system that affords Tale London a visual variety across different channels of communication.

Founder & Editor Richard Baird Richard is a British freelance designer and writer who specialises in brand identities and packaging. He's written for Brand New, Design Week and The Dieline, featured in Computer Arts magazine and also runs the resources LogoArchive & Design Survival.