Social media by definition is on-line applications, platforms, and media that allow users to interact, connect, and contribute; it enables a two-way dialogue and orientates the Internet around users. So what gives as the people rise up on-line and embrace this new form of communication? Better yet, should you wish to join them, where should you start? Jenn Lowther from 6S Marketing will be discussing current trends in four major social-media areas: microblogging, blogs, video, and social networks.

Jenn LowtherDirector of Social Media

Jenn Lowther has spearheaded the expansion for 6S’s newly formed Social Media Marketing division and leads the Social Media team. 6S Marketing provides social media marketing strategy and campaign execution for clients, including social network marketing strategies – including twitter, Facebook, Flickr, and YouTube; blogger outreach; mobile marketing; and blog and video blog strategy.

Prior to 6S, Jenn held the position of Social Media Strategist at Invoke and has a history of similar work with companies in the software, gaming and technology industries. Her work at Invoke led her to develop significant experience and expertise in blogging, video contests, social media strategy and implementation, blogger outreach, viral marketing, copy writing, analytics, account management, business development, SEO & PPC.

Jenn received a Bachelor of Business Administration in Marketing, with a double major in Economics from Simon Fraser University. A highly regarded veteran of the North American social media scene, Jenn sits on the Organizing Committee for Northern Voice, Canada’s largest blogging and social media conference. She is a frequent speaker at industry conferences and events and is a networking maven.

Jenn is well versed, well connected and well positioned to lead the division of social media marketing for 6S and brings both energy, expertise and valuable experience in approaching client work.