Blur commercial takes a shot at Mario Kart

Based on the first few seconds of the video, it’s clear that the ad is referencing Mario Kart. I’m sure that’ll stir up some negative sentiments from Nintendo fans, but I just don’t see the point of getting upset. It’s just an ad, after all! Mario Kart will continue to be successful, regardless of how the commercial portrays the series. How do you guys feel about it?