Marketing automation is becoming less of a luxury and more of a necessity in today's competitive business environment, and this trend is only going to increase as more of your competitors adopt it and the technology involved becomes increasingly advanced.

This free guide will help you understand the basics of how marketing automation works, the methodology behind it and how you can harness its power to benefit your organization.

You'll learn:

What marketing automation actually is

How to understand the 'Sales Funnel' and how it applies to automation

The benefits (and challenges), as well as how you can convince management to get on board