Yesterday, regional wireless provider U.S. Cellular announced a new smartphone plan that they are touting as “the best value in wireless.” The new “Primary Plus Plan” offers smartphone customers 5GB of data, unlimited text, picture, and video messaging, free GPS navigation, and 450 voice minutes with free incoming minutes for a modest $69.99 per month. The plan is aimed at customers considering their first smartphone and those who currently have an intelligentphone but are frustrated by their monthly bill. The offering is part of U.S. Cellular’s Belief Project which launched on October 1st. Hit the jump for the full press release. More →

U.S. Cellular has had a teaser-site for their “Belief Project” up for just over a week, but now, the company is starting to detail just what the program entails. “We noticed wireless customers shared some common frustrations, and we wanted to fix them,” said Mary N. Dillon, the company’s president and CEO. Starting tomorrow, U.S. Cellular will begin offering “One and Done” contracts, which allow customers who have completed a two-year contract to move to a month-by-month post-paid offering. “Belief Rewards,” which — from what we gather — will work like credit card points; the longer you are a customer the more points you earn. Points can be used towards early phone upgrades, additional lines, ringtones, etc. Other features of the Belief Project include: $100 phone replacements for lost and stolen phones, overage cap warnings, and 5% bill discounts for auto-pay. Sounds pretty nice, although, we’re interested to see the fine print. Hit the jump to check out the brief synopsis the company just sent us. More →