Category: Bank CEO

Banco Bradesco is larger than all privately-held banks in Brazil by total individuals with checking or savings accounts, with the exception of one. Luiz Carlos Trabuco Cappi is currently the organization’s President, as Mr. Lazaro de Mello Brandao stepped down slightly longer than one month ago. The longtime President was 91 years old when he allowed Mr. Trabuco to rise up even further in the ranks of the financial institution than he had throughout the past five decades.

Another executive, one that served beneath Luiz Carlos Trabuco Cappi throughout the past few years, got bumped up to the position of Chief Executive Officer for the time being, and will remain there until sometime next March, in about four months’ time.

Luiz Carlos Trabuco Cappi used to go to college, although in a field far different from that of most banking executives – bank employees, at the entry-level realm, even – as he got a bachelor’s in Philosophy from the University of Sao Paulo.

Immediately after getting that Philosophy degree, not sure of what he wanted to be when he grew up, he got a related postgraduate degree in Sociopsychology. Considering that most of business is effectively communicating with others, Mr. Trabuco has been able to succeed thanks in large part to these two degrees that kicked off his career.

Bradesco’s very first branch, then serving the small town of Marilia – which is also the hometown and birthplace of Luiz Carlos Trabuco Cappi, coincidentally enough – as a bank teller. Following him beginning this position in 1969, he was hired by the bank’s corporate headquarters in the middle of metropolitan Osasca, a place over five hours away from Marilia. Here, as a matter of fact, was where significant personal growth took place within Mr. Trabuco’s mind.

It’s been announced that there are about seven candidates slated to be hired from. However, as Mr. Luiz Carlos Trabuco Cappi indicated last month during the press release that accompanied the stepping down of Mr. Lazaro Brandao, a candidate from within the executory ranks of the financial institution would undoubtedly be hired as the next Chief Executive Officer.

Mr. Trabuco has also said that he will be the President for coming years, with no foreseeable end in sight – hoping Banco Bradesco continues to thrive, as it has under his close watch since he became CEO himself in 2009.

He’s also been named the top insurance personality throughout Brazil in a back-to-back campaign throughout 2006 and 2007. Throughout the years, since he first started winning awards after being recognized widely in the mid-2000s, particularly in 2006, Luiz Carlos Trabuco Cappi started to win all kinds of awards – many of them, and from all sorts of news agencies.

Mr. Trabuco used to work for the bank’s insurance division, called Bradesco Seguros, in the early 2000s and late 1990s. Whenever he began the head of Seguros in the early 2000s, he had boosted the entire market share in Brazil that belonged to his division from 23% to 25%, when counting the total number of accounts across the nation.

The profits of Bradesco’s full operations – in other words, the parent company – rose from about, as a proportion of net income of Seguros to that of the bank’s entire operations, from 26% to a near-impossible 35% of the entity’s profits. It’s important to note that the whole net income from operations of Bradesco did not sink significantly to yield such a result. Rather, Mr. Trabuco helped Seguros grow more than any other employee had throughout the bank’s prestigious history.