Consumer Demand for Fruit and Vegetables: The U.S. Example

Fruit and vegetable consumption has been shown to be an important part of any diet leading towards good health. Factors such as income, aging of a population, market promotion, and consumer awareness of the importance of produce, contribute to increased fruit and vegetable consumption. For example, this report shows how fruit and vegetables consumption in the United States has increased over the past two decades along with the nation's prosperity.