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Jean Sibelius

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Stamps have always been part of the collective memory. One ultimate patriotic moment for every Finnish person is the final scene from the movie 'The Unknown Soldier´, where the Finlandia hymn is playing in the background when the war was finally over. Jean Sibelius, the composer of this moving hymn, appeared on a stamp in 1945. See this stamp and the entire collection at the jubilee exhibition at the Post museum.

(Jean Sibelius (1865 – 1957), a Finnish composer of classical music and one of the most notable composers of the late 19th and early 20th centuries. His music played an important role in the formation of the Finnish national identity.)

the truman show made the technique famous. whether or not anyone used it in advertising before that, who knows. replacing photos with stamps, which are essentially photos anyway, doesn't make it at all different.

it's very similar visually. beyond that, there's no concept behind it. it works fine as design, i guess, if all you want is a pretty picture. but there's not much of an idea. and i find it boring to look at. as i've seen too many similar visuals before.