Zomato said in a statement that Maheshwary will join the Gurugram-headquartered startup in July after a 19-year long stint at GE, where he is currently the CFO for South Asia,

"As we expand the canvas of our offerings, it is time for us to bring on stronger leaders at the helm of things," said Deepinder Goyal, Zomato's founder and chief executive officer. "Sameer is an industry veteran, and has a core finance background supplemented with business leadership roles."

Maheshwary has been with GE since 1999 and has held various finance and business roles in the US, Japan and India. He was also the co-CEO of SBI Card, a joint venture between State Bank of India and GE Capital.

Before that, he was a senior vice president at GE Capital India where he worked on business development and was the business leader for auto leasing and commercial distribution finance.

There have been several top-level exits and appointments at Zomato in recent months.

Revenue jumped 45% to $74 million (Rs 481 crore at current exchange rates) for 2017-18 from $51 million the year before, Goyal said in a blog post last month.

He didn’t disclose the profit or loss figure but said the operating cash burn for 2017-18 fell to around $11 million from $15 million, adding that the company’s annualised revenue run rate stood at $100 million.

Zomato currently offers food ordering services in 15 cities in India and five cities in West Asia.