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Launching an infographic as linkbait- best practices.

Hey guys. I created my first infographic and I'm hoping it's something that will attract a lot of links. I just have some questions about the best ways to present the infographic.

Should I post it on a page on my site that has no ads? no branding? Or should I go ahead and put it on my site as a regular piece of content (with ads in the sidebars.)

I wondered about doing this:

-Post the infographic as a regular page on my site (with regular ads), but if someone clicks on the infographic it would go to a second page where there is limited branding (or no branding) and no ads. The embed code (that other webmasters can grab) would link to this page. But, this page would have a rel-canonical pointing to the original page. The idea is that my page on the subject will end up getting a lot of links (albeit processed through a rel-canonical) and webmasters will be more likely to embed or link to my content because it is not littered with ads.

Check out the post Justin Briggs made about How to Build Links with infographics. He does talk about the landing page for an infographic, and mentions this in relation to one specific example.

This landing page removes almost all distractions, except for engaging with the content via social or embedding. It links back to the post and the site’s homepage. There is this wonderful share bar at the top, which allows visitors to easily share the graphic. It even sticks at the top as the user scrolls down the page.

If you look at the link for this example, the link goes directly to the infographic with almost nothing else on the page except for social sharing. It does link back to the infographic in the context of a post, where the site looks more like a regular page on the site.

Hope this gives you an idea of how other people balance the layout options you have.

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