Radio City stirs up the digital space with the largest 360 degree presence across platforms

Jun 15, 2017, 14:06 IST
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mid-day online correspondent

43 web radio stations, 8 languages, 2700 + podcasts on Radiocity.in

Radio City, India's first and leading private FM radio broadcaster, today announced a strategic expansion of its digital presence with the launch of radiocity.in. As a part of its digital strategy, listeners will be able to enjoy select terrestrial shows, along with exclusive digital content on Radio City's new web-avatar, www.radiocity.in. RadioCity.in will see best of terrestrial and web radio shows and will serve as the e-face of Radio City's 39 stations.

Radio City originals like Love Guru – the one-stop shop for all the answers about love, relationships and beyond, GIG City – India's first radio concert, Joke Studio – the ultimate comedy destination, Babber Sher – the longest running sparkler on Indian Radio and Radio City Gold featuring the legends of Indian music, among others, will be available to the online listeners. This would supplement the 43 web-stations available on www.radiocity.in in multiple genres such as Bollywood, International, Indie, Devotional, Regional and non-film music. In order to appeal to a wider audience, Radio City's online content will be spread across 8 languages - Hindi, Kannada, Telugu, Tamil, Marathi and Gujarati English and Malayalam.

Rachna Kanwar, COO, Digital, Jagran New Media says, "radiocity.in will be an integral part of our mobile-first approach. It will allow our listeners to listen to their favourite terrestrial content, in addition to the 43 web-exclusive stations, right on their digital devices, wherever they want, whenever they want. Our new digital strategy will also see us adding more content, across languages to our existing digital bounty, in order to make the platform more relevant to listeners across different geographies. This will truly allow us to cover the kona kona of the country."

"At Radio City we have always believed in creating clutter breaking content across platforms for our listeners globally. RadioCity.in solidifies our position as the forerunner in the digital space while helping us retain us the numero uno spot across social media platforms. We are happy to provide our listeners with an all new digital experience which is a perfect blend of entertaining music and engaging content." said Abraham Thomas, CEO, Radio City 91.1 FM.