Become a Sponsor

Why sponsor PRI?

For over 30 years, Americans have identified PRI as the source of news, information, and cultural insights essential to understanding our interconnected world. On almost 900 radio stations across the U.S. and on other forms of digital media that reach millions around the world, PRI strives to bridge the gap between people and cultures and enables listeners to "hear a different voice™." Our powerful programming provides a trusted environment for your brand and product messages.

As a sponsor of PRI, you’ll reach a highly desirable demographic of decision-makers, opinion leaders, and upscale consumers. By making their favorite programs possible, your contribution will be highly appreciated. Your brand will be associated with trusted news leaders like the BBC (the co-producer of PRI’s The World®) and the CBC, and cultural icons including Kurt Andersen (founder of Spy Magazine, celebrated author and host of Studio 360 from PRI and WNYC). Join us on our journey to create a more aware and cultured world.

The benefits of sponsoring PRI

We believe that sponsorship is most effective for both PRI and the sponsor when our editorial content is closely associated with sponsors’ corporate/product brands. This unique "brand-match" approach is further strengthened strategically because:

Sponsor messages stand out in our unique environment. PRI offers category exclusivity to its sponsors and limits the number of credits in a pod to two underwriters. We work with sponsors to develop messages that can be rotated to highlight product and corporate initiatives, ensuring you make the most of your sponsorship while supporting PRI in affecting positive change.

Sponsorship packages go beyond broadcast. In addition to on-air credits, major sponsors of PRI programs gain access to custom components, like presence on program websites and apps (e.g., Flipboard), host visits, and content sharing. We work with your team to develop a comprehensive package that will meet your specific needs.

Sponsorship offers proven effectiveness. Through our unique "brand-match" approach, sponsors have seen increased brand awareness, Web traffic, and sales. Here’s what some have had to say:

“PRI delivers our message at the right time and in the right place, allowing us to talk to folks when they are most receptive to our message. We want to attract inquisitive minds, people who are interested in exploring the subjects we explore, who are interested in their backyard and worlds beyond, places far afield from the office and the home, places we can reach for together, and for that crowd, we turn to PRI.”