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The sand’s shifting for MSPs. Now, what do I mean by that? Take a look around you: Core MSP services such as support, patch, spy, spam, backup and security are being commoditized. The average customer can no longer tell the difference between the experienced MSP and the inexperienced MSP. Simply stating you’re a “trusted advisor” is no longer enough (especially when most MSPs use the same tools and technology), so where does the industry go from here? There’s a new model I’d like to introduce you to, and that’s the technology success provider (or, to shorten it up a bit, TSP).

The foundation of your MSP is the services that you provide to your clients, which are laid out in the agreements that you sign with them. You need to make sure those agreements serve to support an effective, efficient business model that brings in a healthy amount of monthly recurring revenue (MRR).

Providing your clients with virtual Chief Information Officer services is a great way to build long-term partnerships, and to deliver strategic IT direction that will help them achieve their business goals.

Not many MSPs make to World Class status, and the gap between average MSPs and top performers is widening. World Class MSPs are able to generate higher profits, even though they offer basically the same services their competitors do. The difference is that they take a strategic approach to running their business.

Explore these five features common to all World Class MSPs and learn how your business could improve in these areas.

Cloud-based technology and software have become increasingly popular among customers, largely because they provide greater flexibility and scalability. They also often cost less up front and facilitate collaboration. From the MSP’s perspective, they not only have the potential to bring increased recurring revenue, but often serve to improve client service and relationships.

As you’re ringing in the new year, have you thought about the direction of your MSP for the next quarter of business? If the answer is no, you need to start today. Every MSP should have a quarterly action plan to help them go from mediocre to World Class.

So, what is a quarterly action plan? Well, as part of your business planning process, you should have set quarterly goals. These goals are the actual implementation of your business plan. It’s how you align your actions today with your long-term goals for the future.

There are four necessary components of developing a successful quarterly action plan.

2016 could be the year of ransomware, and MSPs need to be prepared to help their customers face this malware threat. According to a recent report from Intel Corp’s McAfee Labs, the number of ransomware attacks is expected to grow in 2016, and that could create costly problems for SMBs.

How profitable are your services, and how are you measuring and improving that profitability? Maybe you don’t have the time or bandwidth to track where you’re efficient and where your tactics need work.

Fortunately, there’s a tool to help. It’s called Picanomics.

What’s Picanomics? It’s an approach to gaining command of your operations and getting top dollar for your services. Let’s break down how it helps you evaluate the profitability of the services you offer.

Last month, nearly 3,000 MSPs came together at ConnectWise IT Nation 2015, the largest event in the tech solutions provider industry. This was my seventh year attending and presenting, and it’s always a beneficial conference for talking about the state of the industry and what the future holds for MSPs.

Here are a few takeaways that every MSP should consider as they move into the new year.

One of the greatest blunders made by MSPs is charging too little for their IT services. It causes a lot of problems in the business, including an excess of IT tickets, low profit margins and no opportunities for MSP business growth. Does this sound like you?

MSP pricing is a tricky topic for many IT service providers. On one hand, you want to offer competitive prices to make your service offerings appealing. On the other, you need to run a profitable MSP business.

But, let’s make one thing clear: Lower prices don’t equate to more business. They only lead to employees being spread too thin and a business that’s barely getting by.

Learn how to calculate the best price offering for your company, and use this MSP pricing model to increase your profitability.

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