What Can Be Read Into Google’s eBook Plans?

What will happen when Google leaps into the eBook sector? If you enjoy this sample, read my full editorial over at TrustedReviews.

I get asked this question a lot, so let’s just get it out of the way. My favourite gadget of 2010? The new Amazon Kindle. Come this time next year, however, could it be a Google eReader?

If Google decides the follow the path laid down by this-is-how-you-do-it handset the Nexus One as well as the much rumoured Chrome OS smartbook then quite possibly. That said given the torturous route to market of Google’s eBook store perhaps I’ll be rehashing this editorial in December 2011. Let’s stay positive though, because what has prompted all this talk is a statement this week from Google product management director Scott Dougall that the company is finally getting its eBook store plans together.

“Because of the complexity of this project, we didn’t want to come out with something that wasn’t thorough,” Dougall explained to the Wall Street Journal adding that a revised timeframe would see ‘Google Editions’ launch in the US this month and internationally in Q1.

So what? There are plenty of eBook stores out there and yes it is Google, but why should we care? READ ON