Benetton Needs You

BATD ON Feb 09, 2010 AT 11:38 am

Benetton Needs You!

Kate, Naomi,Eva they all had to start somewhere, if you fancy yourself as the face of a major advertising campaign then Benetton wants to hear from you. Famed for their controversial and diverse advertising campaigns, the Italian fashion brand is looking for 20 fresh faces to star in their AW10 campaign with the launch of It’s My Time, a global initiative to find faces of the future.

The folks at Benetton are also after someone who looks a little how can we put it, unconventional.

“We’re looking for something different, something unconventional, something surprising. Maybe it’s you,” the brief reads. “Whoever you are, wherever you are, be inspired and get ready for an adventure.”

If you think you’ve got the look that Benetton are after, head on over to www.benetton.com where you can begin on creating your lookbook with photo and video uploads, which will be voted for by visitors to the site. The top 100 – who will each receive 200 Euros worth of Benetton vouchers – will then be whittled down to an elite top 20 by a panel of experts, where the journey promises to get a whole lot more exciting.

The successful flock will fly out to New York to star in Benetton’s upcoming AW10 campaign.