Would it be acceptable to email our data base and say the following: You are on our data base as a valued client. We want to keep updating you on the services we provide. If you are happy to keep in contact with us and are happy to receive occasional updates on our services then you need do nothing .
if you no longer wish to hear from us then please hit the unsubscribe button below.

we hope you do wish to hear from us in the future and promise to respect your privacy. You can see how we are adhering to GDPR by following this link.

15 May 2018 15:15:00

Jonty Pearce

Editor

Call Centre Helper

GDPR is all about Opt In not Opt Out

One of the key points about GDPR is that it changes the onus on consent. It changes it from implied consent to clear and unambiguous consent that is freely given.

What happens if someone did not read their emails. Does this mean that they have given clear and unambiguous consent? Will this hold up if you are challenged by the Information Commissioner?

I think not.

The only way to ensure that people give consent is to ask them to give it in a way that is clear and unambiguous (no pre-ticked boxes).

We did our consents last year and have over 15,000 readers who have updated their consent. But we have a largish number who have not updated their consent and will be removed from our mailing list next week.