Setsuna Wooden Concept Car

SETSUNA WOODEN
CONCEPT CAR

Toyota

The car’s name—Setsuna, meaning “moment” in Japanese—was chosen to reflect that people experience precious, fleeting moments together with their cars. Toyota believes that, over time, these collective moments make their cars irreplaceable to their owners. The decision to use wood—a material that is durable yet prone to change over time—reflects Toyota’s efforts to give form to the developing relationships between people and their cars. The Setsuna symbolizes how cars undergo a gradual transformation over the years, as if absorbing the aspirations, memories, and emotions of multiple generations of a family.