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I don't think Emmy is primarily referring to her neighbors putting up Christmas trees, but to Merchants - Christmas movies and commercials on TV, Christmas displays in the stores.

It is a sign that the economy is not doing very well, especially retail.

It had been traditional that Christmas displays are only put up After Thanksgiving and the very first Christmas movies of the season would be also be aired on Thanksgiving.....to "babysit" the kids not into football.