Ford's concept for Frankfurt is a design study the company says builds on the "kinetic design" philosophy introduced at the Geneva auto show with its SAV minivan concept. The Iosis is a slithery coupe layered in a complex array of surfaces, and sporting a pivoting system of doors crafted from carbon fiber. The interior combines luxury materials like leather with modern-design materials like aluminium and rubber.

Designers were tasked with creating the new design language around the company's shared-platforms strategy, in which, for example, the Volvo S80's platform undergirds the Ford Five-Hundred and the Mazda6's supports the Ford Fusion. "Iosis" likely refers to the final stage during which base metals are transformed into gold — also symbolic as stages of transmutation in alchemy.

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