A top B2C Tech organisation is on the lookout for a Customer Marketing Manager to join their rapidly expanding team. This is a new opening within the team and a key hire for 2018. The team is full of experienced top Digital Marketers coming from a range of backgrounds. Based in Liverpool Street, this is an opportunity to take full ownership for consumer communications and CRM strategy.

The Role

• Develop and project manage the roll out of multi-channel contact strategies that optimize spend and maximize customer life stage migration• Own planning, deployment and business readiness processes for CRM campaign portfolio.• Champion a best-in-class customer experience across all campaign channels where relevant, including email, mobile, web/landing pages & offline • Create cutting edge CRM programs alongside relevant stakeholders• Ownership of the delivery of our trigger based communications, committing to engagement and revenue KPIs. • Implement and develop processes to ensure the collaboration of the internal & external teams involved in CRM execution • Work closely with Product Managers to ensure relevant and targeted offers and content. • Manage the CRM agency/internal designers/writers to ensure the brief is understood and all deliverables (content, design, build) are on time and on budget. • Major stakeholder in the roll-out of key CRM projects, including: referral marketing, loyalty initiatives & customer data enrichment.

Essential Skills and Experience

• 4+ years’ experience with Salesforce/Exact Target or a similar platform • an understanding of HTML • Results-driven: ensuring marketing activities fulfil strategic goals & drive results • A willingness to work flexibility with an ability to adapt in a fast moving environment