How to get good at elevator pitches

As a small business owner, it is important to ensure all your potential contacts and clients know who you are and what you offer. This will allow you the chance to get the most out of your business from the get-go. One way to do this is to use elevator pitches. An elevator pitch is a small synopsis of yourself that will allow anyone who is visiting your website a short insight into who you are, what you do and what you have to offer. If done correctly, this synopsis can grab the interest of anyone who stumbles upon your website and it has the potential to land you new clients as it allows them to gain more of an insight into your personality and to get to know you better, which is key to any successful business.

Where to use your elevator pitch

A good elevator pitch can be used as a biography on your website or social networking platform. You could also practice it and use it in person at networking events, but this may need a little tweaking so that it sounds less rehearsed and more conversational than it does on paper.

What to include

It is important during this elevator pitch to give a brief and short summary of what skills you have, and to mention your goals. Your pitch needs to be persuasive, which will convince your audience to use your product or service. A good elevator pitch that will draw in an audience also needs to be very positive and it needs to have a flexibility about it, to allow you to open it up to a wider audient. It is also important to know your audience and what engages them.

Keeping it brief

It is of extreme importance to ensure that you keep the biography brief to make sure that you do not lose the interest of your reader. If it is too long and lengthy, your target audience will quickly lose interest. If you are constantly mentioning the same point over and over and you are not precise with your writing, this could in effect make it seem as though you are not confident in what you do, and this could, in turn, lose you potential clients.

Finally, get a second opinion before you post your biography. Share it with friends and family to get their opinion and to see how they feel about what you have written, and be open to criticism. You should also consider practising giving your elevator pitch in person so that you could get feedback on what works and what doesn’t.

To summarise, when you are writing your elevator pitch you need to keep it short and simple so as to not overload your audience with too much information. But, give them enough information to stimulate their excitement over what products or services you have to offer. Concentrate mainly on writing about who you are, what you do, what you have to offer and what you want to achieve from your business and be enthusiastic, without going over the top.

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Small business owners can often struggle to get their business off the ground and start making a profit. We believe that businesses often fail because they have not taken the right approach to marketing – after all we all know it is not because of bad products or services that businesses don't succeed. So here on this blog we like to just provide some tips and advice for small businesses (including our accumulated knowledge) on how to get your marketing right, including your digital marketing and search engine optimization. Because you can always learn lessons from other people's mistakes and sometimes it's good just to chat – a problem shared and all that.

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