Data Monday: What Are Mobile Users Looking At?

The average person looks at their phone 150 times a day. In Africa, it’s 82 times a day. So what are they looking at?

Not most of the apps they downloaded. 68% open only five or fewer apps at least once a week. (source).

In March 2011, 26% of all apps downloaded were opened only once and then never used again. 26% were used 11 times or more. Of the remaining 48% of apps: 13% are opened only twice, 9% are opened only three times, all the way to 2% that are opened 10 times and never again. (source)

Not ads. With 425 million mobile users, Facebook does not currently directly generate any meaningful revenue from the use of Facebook mobile products. (source).

Google's mobile search, which is accounting for an ever-bigger percentage of overall searches, is less profitable than standard PC-based search. (source)

Not phone calls. Voice usage declined the most among teens age 13-17 from an average of 685 minutes to 572 minutes. (source)

It takes 48 hours for the average person to respond to email, but they immediately respond on SMS. (source).

Games are the top application category used in the past 30 days. The average mobile gamer plays an average of 7.8 hours a month. Those with iPhones tend to play around 14.7 hours each month while those with Android smartphones play around 9.3 hours per month. (source)

HomeHome"Questions about whether design is necessary or affordable are quite beside the point: design is inevitable. The alternative to good design is bad design, not no design at all." Douglas Martin, 1989