The One That Got Away is a compelling relationship feature that connects with listeners emotionally because nearly everyone has a nagging curiosity of what could have been possible if they had made different decisions...

Prank calls have great appeal for your audience, and can become a fusion-force tune-in appointment that drives your ratings success. But you have to have enough ideas to sustain them. And that can be...

You may not have heard of the term learning theory, but when you understand how the audience becomes familiar with your content, it'll change how you program your radio station.
Imagine this scenario: Your morning...

Good, Bad, Interesting is an easy lister-participation feature. Many shows play it on Monday morning to get the phones started on a normally slow day. It works because it's simple for listeners.
Once the calls start,...