We are talking about The Galleria Red Bank, a structure with a rich history and an even better future.

Despite its modern amenities, the large, sprawling building has a rustic feel – and that is no surprise. The building is over 100 years old! Once called the Eisner Building, construction started in 1907 and took ten years to be completed. The name comes from Sigmund Eisner, a family whose legacy stretches far beyond Red Bank. His grandson, Michael Eisner, is the former Chairman of Walt Disney!

Even prior to the Disney connection, the Eisners and their historic local building made an impact on the world. Once its doors were opened, it was a fully-featured textile factory. There, laborers worked to create uniforms that were worn by American soldiers in World War I and World War II. It was also one of the largest manufacturers of uniforms for the National Park Service, as well as for Boy Scout uniforms. Many old uniforms still bear the “Eisner” label inside.

Over the years the textile industry left the building. In danger of falling into disrepair, the building was purchased in 1984 and transformed into what it is today – a lovely, modern facility with shops, offices, stores, and fine Thai food in New Jersey.

It’s hard to argue with the results. The more than 100,000 square feet of the building showcase gorgeous red brick, hardwood floors, vintage ceilings, and more.

It is one thing to serve great food such as authentic Thai cuisine in New Jersey. That is something we have done for many years. It is our passion. It is our love.

But many restaurants forget that to have a truly great establishment that people are excited to visit, having great food is only the start. You also have to provide an atmosphere that people enjoy.

Here are a few tips on how to create an atmosphere your customers will love.

Décor – It first begins with the décor. It is important to select décor that reflects the kind of atmosphere you want. Seafood restaurants will decorate their walls with vintage lobster nets and whaling spears. Italian restaurants will feature fine art or the homey, welcoming décor of Tuscany. For us, it is the fine art and beautiful wood carvings of Thailand that set the scene. Whatever your desired ambiance, ensure the décor reflects it.

Music – If you wish to have music at your establishment, ensure it fits the mood you want to establish. Simply putting on the local radio station will not do. Some restaurants are best served by light jazz. Others thrive with a steady diet of rock and roll. Still others would do best with energetic pop music. Choose carefully, because music is a major part of ambiance!

People – Talented and helpful servers are essential to any restaurant, but having great ambiance goes further than having good waiters and waitresses. They must embrace the overall atmosphere you want to provide and image you want to present. The importance of this cannot be understated!

All of this is something we have spent years perfecting, and we’re glad to share that hard-earned knowledge with others.