Abstract

The purpose of this research is to develop a conceptual
model of creativity in batik industry. This model was developed by conducting a study from previous research that discuss important factors for the development of creativity. This conceptual model was built based on four variable, namely creative person, intrinsic motivation, job skills training, and creative organizational climate. Creative person will stimulate the creativity development in batik industry. A creative person are more able to improve their creativity if they have intrinsic motivation, given some training that related with the job skills they needed, and supported by organization that have positive
climate (climate in organization that respects creativity, provide opportunities, time, facilities, infrastructure and incentives to employees to think about, designing, researching and developing new products that better and more innovative). For the further research, this study can be continued by testing the model empirically through distributing the questionnaire to some participant of SMEs and processing data from the results of questionnaire distribution using the data processing software like SPSS, LISRELL, etc.