1 Comment

PhD George Ogrinja on February 13, 2019 at 10:25 pm

Dear Rob, When I choose a location for a distribution center I assess both fixed costs and qualitative factors. We used the Factor-rating method to assess the qualitative factors. For qualitative factors such as proximity to customers, fast access to public transport infrastructure and customer accessibility we have given the highest weight in the evaluation, as you said.

In conclusion, you need to maintain a balance between an inexpensive location and proximity to customers.

Very useful presentation that confirms that my approach is correct. Thank you Rob.