"Subscribers will be able to order up broadband versions of 'World News Tonight with Peter Jennings' and 'Nightline with Ted Koppel', and feeds of breaking news," explained ABCNews.com general manager Bernard Gershon. He said no content on the Web site now will be shifted to into the pay-per-view offering. "The price of success in the Internet arena is very high. As you get more users looking at high bandwidth content, it costs you more money," he said. The RealPass content from ABC News will be without commercials. Gershon explains further.

TV Guide tunes into EBay

Gemstar-TV Guide International Inc.'s
GMST
TV Guide will be the exclusive brand on a new entertainment category to debut Thursday on EBay
EBAY, +0.19%
according to the Hollywood Reporter.

The deal could be a first step for EBay to use Gemstar's interactive TV technology for commerce, too. The first evidence of the deal, to be announced later this week, will have TV Guide auctioning 105 celebrity-related items including clothes worn during the photography of the magazine's fall preview edition. The new entertainment section will link to a TV Guide store on Ebay that will sell memorabilia and collectibles.

E-apparel sales seen hottest holiday category

Clothing sales are expected to account for almost 25 percent of this year's holiday e-commerce sales, according to analysts at Nielsen/NetRatings Inc.
NTRT
Nearly $2.5 billion will be spent in the apparel category, said Sean Kaldor, vice president of analytical services. "Many successful clothing e-tailers have taken their proven catalog formula online and converted loyal customers into new Web shoppers," he said.

Using data from a monthly survey of 35,000 Internet users, Kaldor said online shoppers will spend a record $9.9 billion during the season, up 43 percent from last year. He called that rise "respectable year-over-year growth," and added the number of e-shoppers is expected to grow 27 percent from last year, to 106 million people making purchases online in December.

AOL Time Warner
AOL
said its online customers spent $7.9 billion making e-purchases in the third quarter, 63 percent greater than a year ago. AOL also said 92 percent of its online merchants are renewing their agreements.

Separately, AOL reported 2.5 million people have downloaded the new version of its online service access software. AOL 7.0 was released last week.

Etoys clicks again

The online toy retailer site, Etoys.com, is back in business. KB Holdings, which owns the national retail chain KB Toys, bought the assets of the bankrupt Etoys chain earlier this year. The current Web site looks much like its predecessors, and much like KB's own KBToys.com. However, there are differences this time around, Wired reported. "We won't be spending tens of millions of dollars on advertising like they did," a spokeswoman was quoted as saying.

Yahoo Messenger delivers advertising

Instant messages from people using Yahoo
YHOO
may deliver more than words. The company introduced 13 different IMvironments, which add to the message a series of cartoon screens, animated characters, or a fish tank. One IMvironment reveals the strategy behind the new technology: advertising revenue. It sends a photo montage of the band Garbage. Clicking on the window, users can listen to the group's new release, and buy the CD, too. A spokeswoman for Yahoo said the company will have new background screens monthly.

Net ad group tries to settle argument

The question of when an online advertisement is delivered to a viewer is at the core of a study being conducted on behalf of the Interactive Advertising Bureau. Pricewaterhousecoopers has been hired to collect information from sales and technical staffers at 11 Internet companies to evaluate the ways various ad-serving systems operate and count impressions. Discrepancies between a site's claimed performance and an advertiser's report can affect revenues. The IAB plans to evaluate the research and set standards calla ad measurement guidelines, according to CNET. That report is expected within a month.

You can listen to Internet Daily, too. Click to hear today's segment: How much are you worth? The Web knows. Call your local CBS station for broadcast times of Internet Daily on the Radio in your city.

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