People with Disabilities - IBM and Ogilvy

A conversation
focused on diversity

We believe in building
inclusive behavior

Across the Middle East and Africa region, we noticed ddifferent levels of acceptance re the integration of People with Disabilities (PwD) in the workplace. Where some countries accept working with PwD as the norm, others do not.

We wanted to change this.

Truly inclusive conversation

As a first step, we chose to work with PwD across the region and asked them why they enjoyed working at IBM, moving the focus away from the actual diversity challenges we experience in the workplace.