Hello World

The natural world is filled with wonder and beauty. In Discovery Channel’s new series HELLO WORLD! musical artists Christina Aguilera, Ellie Goulding, Joan Jett, Dave Matthews, Usher Raymond, and Steven Tyler take viewers on a journey to places near and far where they meet some of the fascinating animals that live in forests, rivers, oceans and deserts.

As the series showcases, nature is incredible. But it’s also under threat. WWF works in the places highlighted in HELLO WORLD! and many other landscapes, aiming to preserve the planet’s forests, oceans and free-flowing rivers, protect the magnificent wildlife and thwart threats like climate change, and unsustainable agriculture.

But we can’t do it alone. Working with local communities, governments, businesses and individuals like you, we can create a future where humans live in harmony with nature.

Usher brings viewers to the Amazon rainforest in “Stronger.” The Amazon is a remarkable place: One in 10 of all known species live there. However, forests like the Amazon are severely threatened by deforestation. We can help reduce deforestation by purchasing only sustainable palm oil. By purchasing products with the RSPO label or Green Palm label, you can feel confident that the palm oil was produced in a socially and environmentally responsible way.

Ellie Goulding takes viewers on a tour of the Arctic in “Crazy Love.” Polar bears need sea ice to hunt for food. As the climate gets warmer, their habitat shrinks. WWF advocates directly for governments to recognize and mitigate the effects of climate change on polar bears.

Dave Matthews brings us on a wet journey in “Save Me” all about water. All life needs water. It is the world’s most precious resource, fueling everything from the food you eat, to the cotton you wear, to the energy you depend upon every day. WWF seeks to change how water is managed around the world. We encourage states relying on the same river to better coordinate their shared freshwater resources, and we advocate for water security in sustainable development.

Christina Aguilera tracks amazing animal mothers in their natural habitats “Don’t Mess with Mama.” The African savannah is one such habitat that WWF is working to protect for cheetahs and many other terrestrial species. Namibia on the continent of Africa, for example, boasts the largest free-roaming population of black rhino in Africa, and the largest cheetah population in the world. WWF’s work in Namibia focuses on supporting their communal conservancy program—a successful model for balancing the needs of people and wildlife.

Steven Tyler goes wild in “Summer Wild” and introduces viewers to amazing wildlife in America’s backyard. Prairie dogs can be found across the Midwest, but their home is shrinking due to unsustainable crop production. WWF is working with leading US food companies and other environmental NGOs to help farmers measure and reduce the impact that crop production has on our environment.

Joan Jett highlights predators that need some love in “Bad Reputation.” And let’s face it, sharks get a bad rap. However, sharks are a critical part of the marine environment. WWF and TRAFFIC are working to address the trade in shark fins and meat, striving for better fishing regulations to protect shark populations and also reduce market demand.