What's next for Virgin? After nightclubs, record labels, gadgets, cellphone carriers, airlines …
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Branson and Cameron, both wealthy adventurers with the balls do pull off a feat like this, surprise no one with their intentions of reaching the deep. We've even seen the flying submarine Branson will be using to get there. Bruce Jones is the wild card, as he doesn't quite have the funds for the expedition. But I like a dark horse in any race. I can't wait to see what these guys will find. [The Atlantic]