Slimming World ready meal wins heavyweight award!

Slimming World and Iceland have won a prestigious national award for their Slimming World Chinese-style Banquet Rice.

The dish, available exclusively in Iceland stores, beat off stiff competition from Bird’s Eye, Young’s and The Saucy Fish Co. to be named winner in the frozen ready meals and centres category at The Grocer New Product Awards.

The judges described the Slimming World Chinese-style Banquet Rice as “outstanding” and “wonderful value”.

“

This shows that choosing a ready meal that supports your weight-loss journey doesn’t have to mean compromising on flavour or quality.

Allison Brentnall, Head of Food & Publications

„

All of products in the Slimming World range, which include ready meals, sauces, soups and meat products, are based around the organisation’s famous Food Optimising eating plan and use Free Food ingredients, which are filling yet low in calories making them perfect for weight loss.

Allison Brentnall, Head of Food and Publications at Slimming World, said: “We’re delighted to win this award. It shows that choosing a ready meal that supports your weight-loss journey doesn’t have to mean compromising on flavour or quality – plus, our meals are generous too.” – ends –

Chinese-style banquet rice_Mock-up

Boilerplate

About Slimming World

Slimming World was founded by Margaret Miles-Bramwell (OBE, FRSA) in 1969. There are now more than 18,000 groups held weekly across the UK and Republic of Ireland via a network of 5,000 community-based Slimming World Consultants, who receive specific training in the role of diet and physical activity in weight management, as well as sophisticated behaviour-change techniques. Slimming World’s healthy eating plan, Food Optimising, is based on the science of satiety and energy density. Our phased activity programme, Body Magic, eases members into activity until it becomes an intrinsic part of their daily routine. The principles behind Slimming World’s philosophy are based on a deep understanding of the challenges faced by overweight people and a recognition that those who struggle with weight carry a double burden, the weight itself and a burden of guilt and shame about their weight. Slimming World’s programme integrates practical, up-to-date advice with a highly developed support system based on care and compassion, and Consultant training focuses on facilitating behaviour change in a warm and friendly group environment. Consultant training is delivered through the Slimming World Academy. Slimming World also invests in a comprehensive research programme to develop its support for long-term weight management. The group support provided by Slimming World is recognised as effective by the National Institute for Health and Clinical Excellence (NICE) and the NHS.

Iceland is recognised as the leader in frozen food with over 900 stores in the UK. The company prides itself on being a convenient and friendly place to do the family’s weekly shop, as well as meet everyone’s daily top-up shopping needs for fresh, chilled and frozen food and groceries.

Iceland’s nationwide online shopping service was named the UK’s best in the 2016, 2017 and 2018 Which? supermarket surveys, and for 20 years Iceland has offered a unique, free home delivery service for in-store purchases.

Since 1970, Iceland has been proudly demonstrating to shoppers just how the Power of Frozen can deliver an extensive choice of high quality, great-tasting food from fine sources around the world at great value prices.

With the Power of Frozen at its heart, Iceland naturally generates low levels of food waste. The company is also known as a pioneer in removing artificial colours, flavours and non-essential preservatives from its own label products. It has ranked as one of the UK’s Best Big Companies to Work For in each of the last 12 years, and was number one in both 2012 and 2014.

In 2018 Iceland committed to becoming the first major retailer, globally, to eliminate plastic packaging from all of its own label products by the end of 2023.