It’s quickly become the biggest shopping day of the year, and on Black Friday you have 24 hours to maximise on the shopping hype; using a communication tool that’s going to get your message seen super-fast is an an absolute must.

Marketing automation doesn’t have to seem automated. Adding some personality and showing off your brand with a friendly SMS will help the customer feel more valued, whilst still saving you tons of time.

One of the big questions small business owners ask, particularly when they are starting out and resources are limited: is if marketing budgets are small, but there are revenue targets to hit, where should efforts be focused?

Whether you’re a brand new FireText user, or have been sending SMS campaigns for years, this handy guide will show you lots of tips and tricks and take you through the platform step-by-step so you’ll be sending awesome SMS campaigns in no time.

The simple and powerful, 160-character text message is so versatile and there are so many creative ways you can use it for communication. Rather than simply give you a list, we wanted to give some real examples of how our customers are sending (and receiving) awesome marketing and communication campaigns using the clever SMS.

We integrate really nicely with others which is why we’ve been lucky enough to make many friends over the years. From time to time we want to introduce them to you which is why we thought it was the perfect time to tell you a little more about our friends over at itris.

There are lots of ways you can communicate with your customers to keep them happy and engaged with your brand. Choosing a method that they know and love makes it super-easy for them and automating it into your workflows makes it even easier for you!

Customer service has well and truly gone social – the way your customers want to interact with your business now is a whole different game and you need to make sure you’re keeping up to ensure your brand image is protected.