Media Bulletin

Fire PR wins loo roll, sex toys and jewellery clients

The Designer Toilet Roll Company has appointed the consultancy to secure media exposure in the homes, interiors and glossy lifestyle press – promoting ‘the perfect finishing touch’.

Temporary Secretary have tasked Fire PR with building profile for the online retailer centered around the concepts of ‘affordable fashion’ and ‘quick chic’. Activity will focus on product PR in fashion and lifestyle media – spanning print, digital and broadcast.

Fire PR will also be producing a campaign for The Top Drawer Shop, focusing on love, play and relationships. Activities will be built on various ‘adult’ issues such as ‘monogamy in modern day Britain’ – to build overall awareness of the brand within the online retail sector.

Each programme will encompass elements of both traditional and emerging media.