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MomsTown

Since many of the members and visitors to the Momstown site utilize tablets as their device, the key motivation for the client in rebuilding their Momstown infrastructure was to address the need for mobile optimization. Modernizing the design and brand presence were also key priorities.

The MomsTown website and 25 accompanying sister sites are targeted at all Moms with kids ages 0-6, across the web. The original site was built using Drupal 6 for the main site, and Drupal 5 for all of the sister community sites. Our goal was to bring all 26 MomsTown sites up to Drupal 7, apply responsive web designs, and re-architect the content architecture and user workflows.

After 4 months of work, we successfully launched all 26 websites. The Moms showed their gratitude to us through the gift of beer. The next morning we had a visitor arrive from a local brewing company with 3 cases of beer for us and a cooler filled with ice. Needless to say, that day was not as productive as usual.

Why Drupal Was Chosen:

Drupal was the platform they'd already used for the first iteration of the websites. So it a natural choice to use Drupal again.

The reason we decided to use singularity is because we needed very high levels of responsive customization. It's best summarized by singulatiry's github page:

Singularity is a next generation grid framework built from the ground up to be responsive. What makes Singularity different? Well, a lot of things. Singularity is based on internal ratios instead of context based which allows for better gutter consistency across breakpoints. Ratio based math also allows for non-uniform grids inany unit you want to use.

The aurora theme is a clean slate from which we can build from. It removes all 'Drupalisms' from the markup.

Therefore Interactive is a digital firm located in Toronto that specializes in responsive web design, cross device content accessibility and open source technologies. We are experts in building mission critical Drupal implementations. Our 20 person team is a fusion of digital strategists, UX/UI designers and developers.
Our goal is to bring as much value and meaning to the work we do for our clients as possible. We pride ourselves on being easy to work with, creative thinkers and experts in what we do. Therefore sponsors the Toronto Drupal Camp at the platinum level and is in regular attendance at Drupalcon in both the America's and Europe.