The interactive offering is designed to tap into Australian's inherent competitive spirit by enabling professional and amateur athletes across Australia to showcase their athletic ability and benchmark themselves against each other. Powerade Powerscore was officially launched at a special event at North Sydney Oval this week.

Australian sporting legends and Powerade ambassadors Greg Inglis, Billy
Slater, Aaron Woods and Mitchell Johnson all participated in the launch
event that kicked-off the campaign to fuel competitive rivalry between
athletes, states and mates. Powerade Powerscore brings the science of
winning to life by allowing sportsmen and women to compete not only with
each other, but also against the elite.

The Powerade
Powerscore, developed in conjunction with the NSW Institute of Sport
(NSWIS), is a 'one-number' score that measures power, speed, endurance
and agility. Tests can be performed at home or at a qualifier event and
results are posted on the Powerade website www.powerade.com.au. Through
the website participants will receive their unique Powerade Powerscore,
allowing them to measure themselves against the best on the live
leaderboard.

The Powerade campaign will be supported by a
multi-million dollar marketing spend running from March through to
October 2017. It will span TV, digital, outdoor, experiential, PR and
social.

The campaign kicks off with a TVC, aired on FOX Sports,
featuring brand ambassador Billy Slater. All of Powerade's brand
ambassadors will be visible throughout the duration of the campaign. The
brand will also leverage a major partnership with FOX Sports, utilising
a number of its presenters to drive engagement with Powerade
Powerscore.

To provide local community touch-points, the Powerade
Powerscore team will visit over 100 grassroots and community clubs
across all sporting codes around the country to conduct qualifier
events. The top performers will be invited to compete at major
Powerscore events in Brisbane and Sydney.

Says Leanne Rimando, brand manager, Coca-Cola South Pacific: "To deliver our Powerade
messaging in a more meaningful way, we wanted to unlock our consumers'
passion for sport in an emotive sense and connect with them on a deeper
level.

"Together with our ambassadors, the aim is to create a
memorable and impactful campaign that helps make Powerade synonymous
with winning, with effective hydration at its heart."