Amazon launches one-hour delivery service in the UK

Amazon is now offering its London based Prime Members a one-hour delivery option on over 10,000 items.

Previously only available in the US, the service has been extended to shoppers in certain areas of the capital who can have a range of goods, including food, drink and other essentials, delivered to their home address. Within 60 minutes.

“Millions of customers across London can use the Prime Now app today and discover over ten thousand items for one-hour delivery, or select a free two-hour, same-day delivery slot,” said Christopher North, MD for Amazon UK. “This is just the beginning. London is our first Prime Now city in the UK and we are already working on making Prime Now available in more postcodes in London and beyond.”

The one-hour delivery, otherwise known as ‘Prime Now’, is expected to reach all of London and more UK cities by the end of 2015. One hour deliveries are priced at £6.99, whereas delivery within two hours is free. Same-day delivery slots are available between 8am and midnight seven days a week.

Like with Uber, drivers can also be tracked on the Prime Now app and the service covers 27 departments on Amazon, including electronics.

The game-changing move from ecommerce’s biggest player is the latest in its efforts to convert customers into paying members of its annual Prime subscription service.