Beach-Leisure and MICE Travel Mart to take place in Da Nang

From 24-26 June 2016, in Tien Son Entertainment Zone, Da Nang City, Viet Nam National Administration of Tourism (VNAT) in collaboration with Da Nang Department of Culture, Sports and Tourism will organize the Beach-Leisure and MICE Travel Mart – BMTM 2016.This is a tourism fair combining with MICE (Meetings, Incentives, Conventions, Exhibitions) which is organized for the first time in Viet Nam aiming to promote brand of high-class beach-leisure tourism and MICE tourism in Da Nang in particular and Viet Nam in general, contributing to stimulating tourism and increasing number of international tourists to the Central region and Viet Nam.

The event is an opportunity for sellers and buyers, visitors and the public to meet each other and introduce destinations, tourism products, sport and entertainment services, in addition to facilitating travel enterprises to expand business cooperation with international partners.

The BMTM 2016 is expected to attract around 200 booths with the participation of many companies in the country as well as those from ASEAN and Northeast Asian countries (China, Japan, South Korea).

In the framework of the BMTM 2016, a series of activities will be held including seminars on beach-leisure and MICE tourism, key tourist markets of central region; Buyers and the media programs with the attendance of 100-150 international buyers, 50-100 domestic buyers and 30 media agencies; promotion programs; gala dinner introducing Vietnamese cuisine and traditional art performance. Furthermore, many other activities of exchange, fam trips, photo exhibition aiming to promote Vietnamese people, culture and attractions to visitors and the media will be hosted.

In 2015, Da Nang City received approximately 4.6 million tourist arrivals, including over 1 million international tourist. The city has been listed as an attractive emerging destination in the region by many international travel newspapers and websites.

On the occasion, Da Nang City will launch a variety of new leisure tourism products such as Nui Than Tai Hot Springs Park (Hoa Phu Commune, Hoa Vang District), Ba Na Hills golf course and French Village (Hoa Ninh Commune, Hoa Vang District), new services in Asian Park (Hai Chau District) and a number of tourist routes from Han River.

The BMTM 2016 will be a driving force for tourism development of Da Nang and its neighboring provinces as well as an opportunity for tourism businesses in the region and the whole country.