To get employer branding right you need to think like your employees, not like your customers. But whose task is it, really? Employer Branding SA's Celeste Sirin unpacked the topic in a full-day masterclass on Thursday, 19 March...

Remnant inventory is not really 'remnant' anymore. Technically, within DoubleClick for Publishers your guaranteed and non-guaranteed inventory have been competing since Enhanced Dynamic Allocation was introduced. Enhanced Dynamic Allocation (or EDA in short) calls the Google Ad Exchange for every eligible premium impression and checks if the ADX can win the competition from the premium impression. Currently standard line items are being competed with, but in the future this will create more possibilities for all your campaigns.

R.O.I. Media has officially rebranded to R.O.I. Digital, affirming its evolution into a full-service digital agency. The company got their start in performance search over a decade ago, and has been steadily adding more digital services to their offering over the past few years. Since the rebrand, the company has already secured a number of large clients and won a Silver Pixel award in the 2015 IAB Bookmarks.

In South Africa, first world and third world often blend into each other without anyone noticing, especially in the form of technology. One catches a first-world Gautrain or communicates with the rest of the globe via the very latest smartphone or iPad, yet we have potholes on our roads that could engulf a small car and power cuts that occur almost on a weekly basis. So technology is certainly our flag-bearer, but how has this benefited the consumer?

GfK South Africa is presenting a series of free interactive online webinars on building brand loyalty in an experience economy. The webinars offer insights into 'relational intelligence' to attract and retain customers.