This was the question we asked at "Daring Divas Connect" in Boulder, CO earlier this week - a "non-networky" networking event that I designed to help our members cut the chit chat and get to know each other beyond "what do you do?".

Your Brand Style is the first experience potential clients and tribe members have of you; and your style isn't just limited to how you dress, it also impacts how you decorate your office, the event spaces you use, and the images and graphics you post on social media and feature on your website.

Back in the early days of my business I said YES a lot. Yes to opportunities that weren't a good fit, yes to working with nightmare clients, yes to people wanting to "pick my brain"... and too many more to list.

At the time, I didn't realize it, but all of my yeses meant I was actually saying one...