BILD and Starwatch Entertainment invest in DEAG subsidiary Myticket

Investment is part of a media-for-equity agreement of 20 percent each / Measure taken under the Axel Springer and ProSiebenSat.1 joint initiative for the promotion of digital business models / Both partners’ media services are to step up the further growth of Myticket

BILD and Starwatch Entertainment, the ProSiebenSat.1 music and events company, are each acquiring a 20 percent share of mytic myticket AG (Myticket) as part of a media-for-equity agreement. Under this agreement, the partners provide Myticket with media services in the form of TV spots (Starwatch) and print or Internet advertising formats (BILD) with a gross value of EUR 9 million each.

The project is a measure taken under the Axel Springer and ProSiebenSat.1 joint initiative for the promotion of digital business models

Myticket.de is a service provided by DEAG, a leading European provider of Live Entertainment in the fields of Rock & Pop, Classical Music, German Hit Songs & Middle-of-the-Road Music as well as Family Entertainment. The online platform Myticket.de was launched in the 4th quarter of 2014 and has since been selling an increasing proportion of DEAG tickets as well as tickets from other selected event organizers.

Katharina Frömsdorf, Managing Director of Starwatch Entertainment: “The linking of live entertainment, artist management and ticketing with electronic media is part of the DNA of our company. With strong partners we are now also implementing this at Myticket. We are adding networking and above all reach in different target groups at the same time. We are convinced that the synergies generated by this partnership will be very successful.”

Donata Hopfen, Chairwoman of the BILD Group Management Board: “The joint media-for-equity deal affords us opportunities for growth in an exciting market. BILD stands for fastest information and best entertainment. The investment in Myticket complements our range of entertainment and service offers and enables us to present attractive additional offers to our readers.”

Professor Peter L. H. Schwenkow, CEO of DEAG: “This investment by leading German media companies will sustainably strengthen the market prospects of Myticket. The commitment of these high-quality partners confirms the potential and positioning of Myticket.de and the effectiveness of its state-of-the-art technology. We are planning rapid growth and the opening of Myticket.de for third party content in the near future, to ensure a leading position in German ticketing over the next few years.”