How would you like a virtual grocery store where most items cost a mere three dollars?

The start-up Brandless is essentially that — an online grocery store where non-perishable, household goods cost three dollars. Whether it is coffee or pancake mix, you pay just three bucks.

story continues below

loading...

story continues above

As the name suggests, products at Brandless do not carry a brand name so that consumers do not pay what the Brandless founders call the Brand Tax.

“BrandTax is the hidden costs you pay for a national brand,” the Brandless website states. “We’ve been trained to believe these costs increase quality, but they rarely do. We estimate the average person pays at least 40% more for products of comparable quality as ours. And sometimes up to 370% more for beauty products like face cream.”

Brandless has already raised $50 million in funding.

Enjoy this article? Sign up to receive UrbanTurf by email:

loading...

This article originally published at https://dc.urbanturf.com/articles/blog/new_startup_offers_everyday_household_goods_at_3_a_pop/12781