The Service Innovation Triangle – a new innovation tool

The Service Innovation Triangle (SIT) is a new innovation tool that is simple to use both in the private and public sectors. With its focus on innovation strategy the SIT-model complements other innovation tools such as the Ten types of innovation (the Doblin model) and the Business Model Canvas ( The Osterwalder model).

The SIT-model is theoretically well grounded, and consists of nine components: value, business model, customer experiences, service system, technology, people, and financial, tangible and intangible assets. The model is developed by Peder Inge Furseth and Richard Cuthbertson.

The SIT-model is used as the lense for the analysis and comments in this blog.

This model is different to conventional approaches to service innovation management in three respects. Firstly, the model links innovation capacity, to management ability, to value creation. Secondly, the model takes account of the fact that value must be created for all the parties involved: customers, service providers, and the firm itself. Finally, the model recognises that innovation in reality can start anywhere among the model’s components, while most authors start with a more prescriptive proposition.

The SIT-model has resulted in several publications – please go to the Publications tab in the horizontal menu if you want to read more about the model. You will get an overview of the model by clicking here. If you want in viewing videos about the Service Innovation Triangle, you will find a couple in the Videos tab in the horizontal menu.