Visiting TV4 morning sofa’s Tilde Paula and Peter Jihde to talk about a new, large survey made (where I collaborated) about Swedes’ interests; “Intressekompassen”. A very quick overview of the biggest interests of Swedes’ today. Top 10 of the most and least popular interests. The survey was carried out by TNS Sifo on behalf of Sweden’s largest magazine publishers: Bonnier Tidskrifter, Aller Media, Egmont Publishing and Albinsson & Sjöberg.