I’d been in Madrid for a week, and I hadn’t yet fallen in love. With the city, I mean. I was there with my husband—and I fell in love with him more than 10 years ago. But this city, it just didn’t want to let us in…

The nature of work is changing. As jobs in traditional sectors are lost to automation, entirely new careers paths are emerging in the social sphere. Data analysis from Pew Research Center shows that job categories requiring social, technical, and analytical skills are growing significantly faster than the average for all job categories…

A/B testing as a marketing strategy goes way back to the days before the internet even existed, when direct mail marketers used it to conduct small tests on a tiny fraction of their contact lists before committing to the massive cost of printing and mailing a campaign.

It was a time-consuming process, since they had to start their tests many weeks—or even months—in advance of a campaign launch.

Fortunately for modern marketers, social media A/B testing is possible in real time…

Before we can talk about lead generation on social media, let’s define exactly what we mean when we talk about leads. Leads are, quite simply, potential customers who have expressed some interest in your product or company and have provided contact information you can use to follow up with more information. You can then pass these leads directly to your sales department or engage with them using a tailored content marketing program…

After a long, soggy Vancouver winter that drizzled its way right into spring, there’s nothing to perk up Vancouverites’ spirits like a sunny afternoon on a rooftop patio. A glimpse of the city’s killer views from any one of these perched hotspots makes all those rainy days seem like a distant memory. Grab a seat for your dose of vitamin D.

Mobile messaging is on the rise. More than 1.4 billion people used mobile messaging apps in 2016 according to eMarketer—an increase of almost 16 percent over 2015.

According to Nielsen’s Facebook Messaging Survey, 59 percent of people use messaging apps more now than they did two years ago, and 56 percent expect to use messaging even more over the next two years…

Imagine the powerful business insights you could gain from an organic form of market research where the focus group was made up entirely of people already engaging with your brand or your industry. Sounds pretty great, right?

That’s exactly the kind of business intelligence you can access when you implement a social listening strategy to track, analyze, and respond to online conversations about your brand and your industry…

t’s one of those things you know you should be doing: tracking your Twitter metrics and analyzing the data they provide. After all, Twitter users interact with businesses in important ways on the network, and if you’re not analyzing the results of your own tweets, you’re missing out on key Twitter insights that could help you refine your strategy and maximize ROI.

So, how can tell you tell what’s working and what’s not when it comes to your Twitter marketing strategy? Enter Twitter analytics…