Health & Wellness Brand Index

January 18, 2018 -
2 minute read

The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the snacks sector, as determined by real consumers.

What do we mean by ‘platform agnostic’? We mean the results are not influenced by any particular method of obtaining them, such as looking only at social media mentions, or brand search terms. This reduces bias and provides a much more accurate view of a brand’s strength in any given category.

A brand had to have just 0.5% of unprompted brand recall to be in the Top 25 brands, and 1.4% to be in the Top 10.

In the top brands mapped in the Health & Wellness Brand Index, the average brand strength score is 77. Google has the strongest at 171, while Nuffield Health has the weakest at -29.

Looking at the top brands again, the average Total Brand Equity score is 190 (rising to 440 amongst only the Top 10), with Boots leading the way with a score of 1420 thanks to its strong unprompted brand recall and considerable brand strength. The median score is 80.

The overall Health & Wellness industry Net Promoter Score is a modest 24.5%, though this rises to 37% amongst the top 15 brands.

Here is how people described the Health & Wellness brands that came top of mind during unprompted brand recall: