Alice Roi Pops Up

Alice Roi makes clothes specifically with me in mind. While not entirely true, it sure felt that way today at the New York designer’s beautiful Greene street pop-up store, a three day experiment meant to test the waters for a permanent retail location to house Roi’s sweetly urban wares. The Shophound and I were lucky enough to have an impromptu chat with the super-nice Ms. Roi, who expressed a deep love for the blog world (represent!), adding that her husband (in-store and lovingly mocking her throughout our exchange) had to compete for time against the all consuming power of the Internet. While resisting the urge to squeeze her, we talked location. “For me, it’s all about the mix,” said Roi, in reference to Soho’s highbrow/lowbrow jumble of stores. Pointing out that Soho “went through a Euro-trash phase,” Roi seemed to be leaning towards a location in the area, adding that “Madison Avenue attracts a certain kind of person.” Seriously, Alice Roi is cool, and her clothes are cool, and her store is cool. Want proof? Check out these pics of her Spring/Summer collection (ignore the model, focus on the outfits) and tell me this stuff isn’t totally perfect for me (and the rest of the world).