Description

Description

“Interacting with others through email and social media and reading the news are the main activities Brazilians perform online. However, internet usage has much more room for growth in Brazil, and providing trustworthy online reviews and enhancing anti-fraud tolls are essential for the popularization of financial transactions online. The current economic scenario challenges online retailers to offer not only strengthened security measures but also unbeatable prices to drive consumers’ interest to the world of online sales.”– Renata Pompa de Moura, Research Manager

What's included

What's included

Databook

Executive Summary

Infographic Overview

PowerPoint Presentation

Report PDF

Previous Editions

Table of contents

Table of contents

Introduction

Definition

Abbreviations

Executive Summary

Emails and accessing social media are the most frequently done activities online

Figure 1: Activities online, December 2014

The safety of personal information is the highest concern of internet users

Figure 2: Online safety concern, December 2014

Connected 24/7

Figure 3: Internet use behavior, December 2014

Links to brands and reviews on social media attract more than a quarter of social media users

Figure 4: Social media behavior, December 2014

What we think

Brazil Today – Economy

Key points

What we think

GDP

Figure 5: Change in GDP, 2001-14

Inflation

Figure 6: Consumer price index (ipca), annual change, Brazil, 2006-14

Water and energy crisis

Real falls against the dollar

Figure 7: Exchange rate US Dollar versus Real, April 2014 to March 2015

The Consumer – Activities Online

Emails and accessing social media are the most frequently done activities online

Figure 53: Activities online, December 2014

Young consumers stand out from old consumers in most online activities except online banking and reading the news

Figure 54: Activities online, by age group, December 2014

Young men: Far more likely to shop online

Figure 55: Shopping online, by gender, December 2014

While social media is heaviest used in the South, online dating is biggest in the Northeast

Figure 56: Selected activities online, by region, December 2014

Trend application insight

The Consumer – Internet Safety

Key points

The safety of personal information is the highest concern of internet users

Figure 57: Online safety concern, December 2014

Parents´ concerns with online activities vary as children age

Figure 58: Online safety concerns, by age of children in the household, December 2014

Internet users in the South are the most skeptical about the quality of products and reviews online

Figure 59: Selected online safety concerns, by region, December 2014

Trend application insight

The Consumer – Internet Usage Behavior

Key points

Connected 24/7

Figure 60: Internet use behavior, December 2014

Older users find it easy to switch off and ignore the internet after work

Figure 61: Internet use behavior, agreement with selected statements, by age group, December 2014

Products that monitor the health can appeal to many Southeasterners and males older than 45

Figure 62: Internet use behavior, agreement with the statement “I am interested in products that allow me to monitor my health”, by age group and gender, December 2014

Figure 63: Internet use behavior, agreement with the statement “I am interested in products that allow me to monitor my health”, by region, December 2014

Trend application insight

The Consumer – Social Media Behavior

Key points

Links to brands and reviews on social media attract more than a quarter of social media users

Figure 64: Social media behavior, December 2014

People with no children tend to access social media from smartphones

Figure 65: Social media behavior, agreement with the statement “I prefer to access social media websites (eg facebook, twitter) via my smartphone,” by presence of children in the household, December 2014

Males tend to find it more beneficial to connect to influential people on social media

Figure 67: Social media behavior, agreement with the statement “I find it beneficial to connect with influential people on social media (eg more experienced professional on LinkedIn),” by gender, December 2014

About the report

This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.