I am in a business strategy class (getting my MBA) and my final presentation needs to be on how Ryanair can improve it's strategy.

They seem to be doing so well I can't really think of much beyond:
a) Expanding into more cities as they seem to make money where ever they go
b) partnering with other airlines to offer frequent flyer benefits that are redeemable on other carrier outside of Europe
c) Partnering with rental car and hotel companies to offer attractive packages

I don't think they should mess around with the no-frills model as it works so well for them.

Any other suggestions? Or disagreements? Also - any suggested cities they should expand to?

I know all you guys are really smart when it comes to this stuff so please let me know your thoughts.

Just one point I'd like to make:
You said:
I don't think they should mess around with the no-frills model as it works so well for them.Which I agree with, but before that you said:
b) partnering with other airlines to offer frequent flyer benefits that are redeemable on other carrier outside of EuropeWhich would go against what the majority of LCC's go for, prefering to remain independent.

When you hear the noise of the Tartan Army Boys, we'll be coming down the road!

You could argue that FR rewards its loyal passengers with continuously low prices - if you are flexible and have the foresight to plan ahead - which is arguably better than providing a reward, like a free flight, which might be worth £15, for purcashing X tickets.

FR has Hertz as its car-hire partner from which the airline earned nearly £28 million last year.

FR also has 'Ryanair Hotels' and has a partership, of some sort, with Hostelworld.com.

FR has a parternship with an insurance broker.

Evidently, FR has diversified from the standard flights to various other areas, which enables it to not only earn more revenue and profit but also to provide security in times of difficulty.

There are HUNDREDS of new destinations throughout Europe. One such airport is Lechfeld - an airbase very close to MUC - which is being transformed to cater for airlines. I can easily see over 4 based aircraft and over 20 routes from there, including GRO, SVQ, MJV, XRY, REU, LEI, OPO, BGY, CIA, TSF, MPL/FNI, BVA, CRL, STN, LPL, PIK, DUB, SNN, RIX, TRF, NYO, TMP, BRQ, WRO, MMX, GSE, plus undoubtedly more cities in Italy, France, Spain, the UK and in Eastern Europe.

You could look into how best to increase revenue from advertising. There's quite a lot of potential there. While it rarely happens, people do complain that FR - and other airlines - do not provide accommodation or refreshment when flights are badly delayed or cancelled. You could look into the cost of providing this and measure it against how often it happens and the gratitude of the public and see whether it should be implemented or not.

[Edited 2005-01-18 18:25:09]

"Everyone writing for the Telegraph knows that the way to grab eyeballs is with Ryanair and/or sex."