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Green marketers who focus entirely on big, symbolic gestures are creating "the equivalent of sugar highs" in consumers, warns David Roberts. After the initial rush, consumers aren't likely to adopt more eco-friendly purchase patterns. "Guiding people into new patterns of behavior ... takes a long-term, steady drumbeat with a relentlessly pragmatic focus," Roberts writes.

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Decide whether your burn rate is excessive by considering factors such as valuation, the availability of investment dollars and the value of growth, writes venture capitalist Mark Suster. Don't forget about economic volatility, he writes, especially if your company is advertising-dependent or reliant on just a few customers.

Management fees, even though they are declining on average are too high and are generally not aligned with performance, according to analysis by Unigestion Holding. The solution, it says, is to stop charging a management fee or somehow link it to a hurdle rate that a fund must achieve before it can collect various fees.

Facebook video ads will cost advertisers $1 million a day, and initial ads must first be approved by Facebook's creative team and will be displayed without sound by default. Facebook is trying to avoid upsetting users by enacting controls and is working with Ace Metrix to create a standard for the kinds of ads that make the cut. "If I'm a brand and I'm going to write a check for $1 million, I want to control my advertising," said Grey Chief Digital Officer Zachary Treuhaft.

Researchers have found that people who cheated, and got away with it, experienced a thrill, self-satisfaction and a sense of superiority, including staff members at Bernie Madoff's offices as they fabricated logs and even put them in a refrigerator to cool. But what about CPAs? Many would argue that working on behalf of the public good brings its own sort of endorphin rush. Read more about it in this blog by the AICPA's Dave Andrews, CPA, Technical Manager -- Professional Ethics.

Climate activists love to talk about the need for tough emissions targets and carbon pricing, but their opposition to half-measures might be shutting down the messy political processes that could lead to a workable, if imperfect, climate strategy, argues David Roberts. "A real policy, no matter how kludged and compromised, is always more efficacious than a theoretical policy," Roberts writes.