Content Creation Will Kill Your Business. Here's How Content Promotion Can Save It

Everyone is talking about content creation like it's the most important thing in the world. The phrase "content is king" probably doesn't help either.
Sure, content creation has its place , and without it, you are really nothing online. The problem is, way too many people and brands take it way out of proportion. Content creation was extremely effective a decade ago, but now it's all about content promotion and the manual outreach that takes place after the Publish button is clicked.
Content overload
I still find it amazing when I go to a conference or read new material online that says...Read more ...