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Every Little Bottom...Needs a Clean Diaper

Last Published: 06/20/2013

Date:

03/31/2011

Half of all babies in the United States are born to mothers who participate in the Special Supplemental Nutrition Program for Women, Infants and Children, commonly referred to as WIC, which is run by the USDA Food and Nutrition Service (FNS). While FNS programs like WIC are aimed at alleviating hunger, improving health, and encouraging self-sufficiency, they do not provide benefits for other essential needs, such as purchasing diapers.

Infants need between 6 and 10 diapers a day at a cost of approximately $75 per month. According to a recent study conducted by Huggies, 1 in 3 American families struggle to provide enough diapers for their children. Reusable cloth diapers are an alternative, but the majority of licensed day care centers do not accept them and require parents and caregivers to provide an adequate supply of disposable diapers.

Luckily, diaper banks have been cropping up all over the country to meet this need. Diaper banks collect diaper donations and distribute them to families in need, operating in a fashion similar to food banks. With the help of national and local non-profits and retail partners, Huggies is supporting the work of diaper banks across the country through their initiative called Every Little Bottom.

If there is not a diaper bank in your area, your local food bank always accepts donations of diapers. To find a food bank near you, where you can donate diapers, click here.