Augmented and Virtual Reality technology has seen success in the adoption phase in retail and ecommerce domain for enhancing digital experiences of the customers. Leading ecommerce and retail companies have found the technology affordable to boost sales through brand awareness and customer engagement.

According to a recent survey, return rate has been reduced by more than 23% implementing AR and VR technology. The global augmented reality application in retail and ecommerce is expected to reach $14.07 billion by 2020, growing at a yearly rate of 96.9%, according to report by MarketsandMarkets.

However, the future challenge is to innovate and find out new and exciting ways to build a more interactive and multi-dimensional online experience through this technology. The companies who are yet to adopt the technology are looking forward to implement it, hoping for a good return on investment.