LETTHEMGROW UP,

an infant mortality campaign

LETTHEMGROW UP,

an infant mortality campaign

OBJECTIVECreate an organization to address a serious social problem. Design a brand for the organization and an identity system with a logo, posters and a website as well as a range of related products.

SOLUTIONA poster campaign to inform the public about infant mortality rates and provide aid to young parents in communities struggling with high infant mortality rates. Deliverables include posters, a website, a printed booklet, and a care package. The visuals rely heavily on intimate, black and white photography alongside bold statistics.