Huh. He never really struck me as the fame whore/showbiz type, but now that former Bachelor Ben Flajnik has landed his own reality show, it looks like he may dig the spotlight a bit more than anyone originally thought.

Yes -- I said he's landed his own reality show, as in a reality show that centers solely around him and doesn't have anything to do with 25 women trying to win his affections. (Whew! For a minute there, I thought maybe ABC was making him The Bachelor again.)

Ben's new show will be on the E! Network, and it will basically follow him around in his daily life working at his winery, Envolve. A source told Wetpaint, "It will be about the day-to-day business of the company. Both from the wine-making and the marketing angles."

Zzzzzzzz. Is anyone else already snoring?

I mean, the wine part is kind of cool (because wine is awesome), but the whole day-to-day business stuff is enough to put anyone into a deep state of REM sleep. Who cares about how they make the wine -- when do we get to drink it?

Supposedly Ben's friends and his sister will also be a part of the show, but I'm not sure their presence is going to make things any more interesting. Ben's season of The Bachelor was pretty entertaining -- but only because of his ex-fiance Courtney Robertson. Honestly, if she hadn't been on the show, ABC probably would've lost a lot of viewers fairly early on into the season. Ben seems like a nice dude, but let's face it -- he pretty much put the "B" in boring as far as being The Bachelor goes.

Ugh. This new reality show is only in the negotiation stage, and I think I already hate it.

But there is hope -- maybe if Ben and his friends and his sister guzzle a lot of the wine while they're making it and showing us how to run a wine business, things could potentially get a lot more interesting.

How's that old saying go? "In wine, there's truth"? or something like that?