Halloween has passed and November is here, so attention has turned for many to the next holiday.

No, not Thanksgiving. "November Rain" Day.

Ok, so it's not an official national holiday, or even a widely-known pastime.

But according to a YouTube press release, the views for Guns N' Roses unapologetically over-the-top nine-minute "November Rain" music video spike every Nov. 1.

Last year, traffic for the video jumped 34% on Nov. 1 compared to Halloween 2016. The video's been viewed more than 887 million times, making it one of the 100 most-watched music videos on YouTube, the most watched music video of a song from the 1990s, and the most watched music video posted before 2010.

This year, Guns N' Roses has accumulated more than a billion views on YouTube. The band's also the 143rd most-streamed act in the world on Spotify, even though it hasn't released a new studio album since 2008.

The streaming success lines up with the giant box office returns for Guns N' Roses "Not In this Lifetime Tour," its most extensive run since the early '90s. With guitarist Slash back in the fold for the first time since 1996, Guns N' Roses is currently the top-grossing touring act in the world according to Billboard.