Osborn's Checklist

A basic rule of Brainstorming is build onto ideas already suggested. Alex Osborn, the originator of classical brainstorming, first communicated this. A checklist was formulated as a means of transforming an existing idea into a new one. The checklist is designed to have a flexible, trial and error type of approach. A derivation of Osborn’s checklist is SCAMPER.

The Checklist:

Put to other uses? As it is?… If modified?..

Adapt? Is there anything else like this? What does this tell you? Is the past comparable?

Modify? Give it a new angle? Alter the colour, sound, odour, meaning, motion, and shape?

Magnify? Can anything be added, time, frequency, height, length, strength? Can it be duplicated, multiplied or exaggerated?