But with more articulation and at a different scale. So on one hand, it seems like that first wave of Target Justice League figures was a success. And on the other... well, I sure hope there's no Target/DC corporate executive out there dictating terms and thinking "spiders are really, really, scary."

Which Both being kids lines-- I dont see the hate for this- and as much Sigma Six Sucked- some of the designs were pretty cool- -- (and try getting a scarlett for under 40 bucks) - I dislike New 52 more than the next guy- but the action figure market is dying-- and you got to keep getting to the next age group of kids to try and keep it alive..

_________________Fastest know derailer of threads in the know universe...expanded or otherwise.

Oh I'm probably going to get in trouble for this one, because free speech that knocks mattel is forbidden around here, but........

I think this kind of proves my point about mattel even more though. I believe much of the end of the JLU line was when mattel raised the price of a single 3.75" figure to $9.99 & kept releasing repeats of the original 7 and/or stupid variants. Where I'm going with this is they reused bucks on almost every figure so tooling cost practically nothing, they had limited articulation, cheap paint apps, rarely any extras included. mattel claimed the price had to go up due to the cost of oils/plastic & other thing such as tooling, etc.....

Yet they come out with this line which is a larger 6 inch figure, with all new tooling, more articulation, & are including extra hands, heads, & weapons with each. Wouldn't these take more plastic/costs to make? But yet these are at a $9.99 price point?

Both were retail lines.

Well if they can do all that for $9.99 how come our beloved JLU figures which are much cheaper to produce in comparison, couldn't stay at a $4.99 to $6.99 price point? Probably because it's just like I thought & mattel was just price gouging the loyal fans of the JLU line.

Now I really hope this line fails more than ever. If they would just bring back the JLU figures rebranded as something else & sell them at an affordable price point I bet they would sell better than this garbage.

I eagerly await the kool aid drinkers responses/excuses to somehow rationalize/twist this in mattel's favor.....lol

Pretty sure that the $10 figures are just the figures, no extras unless it would be something absolutely necessary like Green Arrow's bow. The ones with the extra heads, hands, accessories, etcetera are going to be $20 and exclusive to MattyCollector.