Early in our project, we presented the story of Rosa Yorleni Sevilla, an OYE scholar who nearly missed out on attending high school because of her family’s economic circumstances. Hers is truly a story of transformation…going from a life without the possibility of completing her education, to now becoming a scholar of the month.

Rosa’s story has consistently been a favorite of our viewers, and still gets regular daily hits over a month after its initial posting. The original was a rough cut that was shot, edited, and posted in a matter of hours. Today, we’ve posted the finished piece, which will be part of a full-length documentary about OYE’s efforts in empowering youth through education, self-esteem building, mentoring, and positive influences. This finished piece provides more insight into her family life (and the lives typical of OYE scholars), as well as an opportunity to view it for the first time if you’ve just joined us a follower of the OYE social media project.

So, we present…Rosa’s story, the redux.

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About Richard Lakin

Richard Lakin is the co-founder of 18 rabbits digital media. Named after the Mayan king (695-738 AD) who supported the arts during his reign in Central America, 18 rabbits digital media promotes social entrepreneurs, international development, educational institutions, NGOs, corporate social responsibility, non-profits, and community outreach projects through a strategic program of multimedia and internet distribution.

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the OYE social media project: an open-source social media strategy for NGOs & educators

Over the next few months, we will be developing a social media campaign for a small, yet very capable NGO in Honduras; The Organization for Youth Empowerment. Through this blog, we will examine the effectiveness of a variety of social media components to increase the global awareness of a small local humanitarian non-profit, on a minimal budget.

We hope that you'll subscribe to the blog to follow the transparent process of promoting this extremely committed NGO in their efforts to better the lives of children in Honduras. If you are involved in social media, we think that you'll find these updates insightful. and we invite you to participate by contributing your own expertise and advice to this global effort.

Site Sponsor

We'd like to thank Laureate International Universities for their kind contribution of the travel budget for this project. Laureate is the sole sponsor of this initiative to promote young social entrepreneurs who are empowering youth through education in Central America.