Rumors have been floating around since February that Google wants to use its autonomous car technology to create a ride-sharing competitor, and this Bloomberg report makes it sound like the company plans to take some steps soon to make that happen.

Google Ventures, an existing Alphabet company, actually invested in Uber in 2013. But lately, the two companies have seemed at odds.

An exodus of Google employees to Uber has many believing Uber is trying to develop its own map data so it doesn't have to rely on Google's.

The Bloomberg report does fall in line with comments from Google co-founder Sergey Brin in September. He said it's far more likely to see the autonomous vehicle appear as a service before it's sold as a stand-alone product. (Video via TED Conferences)