In 2010, Fast Food Chains Fought Over the Breakfast Market

Biggest Headline of 2010: Fast Food Goes to Breakfast War

There was never really a morning rush at the drive-through — that is, until nationwide chains woke up to the year 2010. Where did it all begin? Perhaps it was at the tail end of '09, when McDonald's introduced a breakthrough dollar menu just for breakfast.

Archrival Burger King jumped into the game by ditching BK Joe in favor of Seattle's Best Coffee, as well as airing a TV campaign for its new BK Breakfast Muffin — a menu item it admitted was a ripoff of the McD's Sausage McMuffin.