Apple, HP give customer satisfaction

Posted March 22, 2013 - 11:28
by
a staff writer

A survey of 10,000 US consumers has pointed to Apple and HP taking the top end of the satisfaction ratings for the computing segment in a Temkin Experience study. At the bottom of the rankings were Sony and Lenovo.

The survey looked at three areas of customer satisfaction, that is, functionality, accessibility, and the emotional reaction to the use of their product across different industries, including with computing.

Acer, Apple, Compaq, Dell, eMachines, Gateway, HP, Lenovo, Sony, and Toshiba were included. According to the survey, personal computers have been making steady gains in customer satisfaction - the average experience rating has increased to 60 percent for this year, up six percent from 54 percent in 2011.

Apple's enormous popularity in the States put it on top for computing, reaching 134th place of any brand across every industry at 64 percent customer satisfaction. That is slightly below its 2012 rating at one percent less, however, it pipped other computer makers to the spot with top feedback for the accessibility and emotional categories. HP was second, beating Apple in functionality, and scoring 62 percent overall.

Of the PC brands, Dell scored the biggest improvement from 2012 with an increase in six percentage points. Sony and Lenovo however were the lowest ranked PC brands, both scoring 54 percent - not dismal, but showing significant declines for the segment. Sony scored poorly on functionality and accessibility, while Lenovo users were just not that attached to their machines with a low rating for the emotional category. Overall, ratings for PCs were 13th out of the 19 included industries.