Web design statistics for 2015

March 9, 2015

Statistics relevant to web design planning in 2015

This article features a collection of statistics relevant to the field of web design in 2015. We looked for statistics from surveys, studies and industry predictions from the past couple years that web believe are important for web design planning in 2015. This collection of statistics are meant to be helpful to companies and organizations planning a new website or making a case for the launch of an updated web presence in 2015.

Google is the leading search engine with 64.4 percent market share in January 2015. — comScore

47% of people expect a web page to load in two seconds or less. — Econsultancy

Global number of mobile-only internet users from 2010 to 2015 (in millions). This statistic, from statista.com, shows an estimate of the global number of mobile-only internet users from 2010 to 2015.

The top competency for designers in 2015 by AIGA is:

#1: Top competency: Ability to create and develop visual response to communication problems, including understanding of hierarchy, typography, aesthetics, composition and construction of meaningful images

40% of people will leave a website if it takes more than 3 seconds to load. — Econsultancy

4 out of 5 consumers shop on smartphones — Comscore

40% of people will choose a different search result if the first is not mobile friendly. –Skillcrush

The following graph depicts mobile app traffic share in the US by smartphone operating system by StatCounter. This graph is relevant to web design statistics as a responsive web design and marketing consideration.

You have 10 seconds to leave an impression and tell them what they’ll get out of your website and company. After this time (and oftentimes before), they’ll leave. — NN Group

Chrome is the dominant web browser in 2015 with 62.5 % market share

Internet Explorer Statistics in 2015

The Internet Explorer market share decreased from 88.0 % in 2003 to 8.0 % in 2015.

The number of global internet users passed 3 billion in early November 2014. — WeAreSocial

When it comes to the top 100 sites analyzed, only 11.8% of these sites use responsive web design. — Akamai

Content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less. — Hubspot, January 2015

SOURCES:

Web browser statistics from W3 Schools.

Comscore, From Brick-and-Mortar to Mobile Click-and-Order: Which Retailers are Carving Out Space in the M-Commerce Market?, http://www.comscore.com/Insights/Press-Releases/2012/9/Retailers-Carving-Out-Space-in-the-M-Commerce-Market

Skillcrush, 9 Mobile Statistics That Will Make You Learn Responsive Web Design, http://skillcrush.com/2014/11/11/9-mobile-statistics/

Ironpaper is a results-driven digital marketing agency. Ironpaper integrates design, technology and marketing for the web to drive meaningful results for clients. We are based in New York City and Charlotte, NC.