Cleaning product manufacturer Jeyes is to close its factory in East Kilbride with the loss of 110 jobs.

The company said the decision to close the plant, which has been in operation since 1970, follows a strategic review and the work will now be transferred to its factory in Norfolk.

Scottish Enterprise is reported to have launched a bid to save the factory after it was earmarked for closure in January, though Jeyes rejected this bid as being uneconomical.

A review of the business was launched in 2011 which has already led to the closure of a factory in Flintshire, north Wales, which had resulted in the loss of 117 jobs.

The review came after London-based private equity firm Legal and General Venture sold its shares to US investment house Strategic Value Partner.

Jeyes reported a £24.4 million pre-tax loss for a 16-month reporting period to December 2011.

Since the review was launched, Jeyes has offloaded factories in France, the Czech Republic and south east Asia.

The firm's Thetford factory, which employs around 250 staff, is to benefit from a £1 million investment and 30 new jobs will be created.

Eric Houston, an interim operations director at Jeyes, said: "We have informed our employees at our Colvilles Road site in East Kilbride, Scotland, that, following an extensive consultation, closure of the site has been confirmed.

"Following a review of the profitability and sustainability of manufacturing at the site, we spent the last five months consulting with our employee representatives to ensure that all relevant factors were fully taken into account.

"We understand that this decision will come as a concern and disappointment to our hard-working, loyal staff and that the period up to and including closure will be a difficult time."