REDMOND, Wash., Nov. 29, 2010 – When confronted with a wide range of Black Friday retail options, U.S. holiday shoppers again turned to Nintendo. Nintendo sold 900,000 combined units in the Nintendo DS™ family of systems and 600,000 Wii™ consoles between Sunday, Nov. 21, and Saturday, Nov. 27, according to the company’s internal sales estimates.

“U.S. shoppers bought about 9,000 Nintendo hardware systems nonstop for every hour of every day during the week of Black Friday,” said Nintendo of America President Reggie Fils-Aime. “For the past several years, consumers have decided that Nintendo defined both top value and all-inclusive entertainment, and that sentiment continues again at the start of this shopping season.”