The mission of the Tour Film Festival „On the East Coast of Europe” is to promote the professional tour film production, to stimulate the making of such production and to popularize the leading trends in the field of the modern audio visual culture in unison with the criteria and needs of the business.

True to this mission, the Festival combines several lines of activities. The core of the Festival is the competition program which comprises five sections with selected tourism productions made not earlier than three years ago and covering predefined technical parameters and duration for each category.

Since 2014, the ITFF-BULGARIA “ON THE EAST COAST OF EUROPE” is an official member of the International Committee of Tourism Film Festivals – CIFFT.

In 1989 Rudolf Kammel and Alexander V. Kammel believed that audiovisual for tourism will play a fundamental role in promoting destinations in the future. So, they decided to invite the most prestigious tourism film festivals directors of that time to form a festival committee, the International Committee of Tourism Film Festivals (CIFFT).

CIFFT aims to promote excellence in audiovisual tourism promotion and rewards and recognizes the best films produced to promote a destination or a tourism product.

Unique in the world of film festivals, CIFFT offers top-quality competitions that are of great value to the tourism industry. All through this 30 years, DMO´s, film producers, advertising and communication agencies and big players in tourism have chosen to enter their productions into the CIFFT Circuit because it provides a framework best suited to evaluate and promote their tourism films & videos.