Facebook Organic and Paid Posts With Photos Get Most Clicks, Engagement [Study]

ShopIgniter released findings of research that showed Facebook posts with photos received the highest click-throughs in organic and the most engagement on the paid side compared to other updates like offers, questions, and more. The following shows organic versus paid post performance when ShopIgniter examined more than 2,000 Facebook news feed posts. Data suggests posts with photos receive a higher CTR compared to other types, yet posts like questions see highest CTR and viral potential when sponsored. When it comes to engagement, posts with photos experience the most with an average of 5.8 percent, This was more than 1 percent higher than the next most engaging type of organic Facebook post: the offer . Turning to posts that received the most negative feedback, such as when a Facebook user hides a post or reports spam, results were highest for the notes feature in Facebo...