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Aimpoint® is the recognized worldwide leader and originator of red dot sighting technology. Aimpoint produces a complete line of high-quality reflex sights for use by military, law enforcement, hunters, and sport shooters. The company also produces electronic fire control systems for use on crew-served weapons. After more than 40 years of dedicated design and innovation of red dot sights, Aimpoint sights remain the No. 1 choice for combined speed, accuracy, and reliability.

Where did your company name originate from?
As the originator of the red dot sight, Aimpoint’s name evokes multiple meanings. Combining the words “aim” and “point” explains not only the product we create but also the philosophy on how easy shooting can be with a red dot sight.

What was the inspiration behind starting your company?
Founded in Sweden amongst a group of avid hunters, Aimpoint’s desire was to create a sighting technology that would allow shooters to acquire their target quickly, and to hit moving targets in all weather and lighting conditions consistently and accurately.

What is your signature product and how does it work?
Aimpoint’s signature products are red dot sights. There are various models but the concept behind them is simple – a reliable red dot that holds zero even under extreme weather conditions and lasts for years on one battery while remaining constantly on.

Why do you believe your products are essential to the police community?
Aimpoint sights have been in use by police, government, and other service members for decades because they are the most reliable, durable, and accurate sighting systems on the market. Those who protect and serve trust their lives to Aimpoint sights and we are proud to serve them in this way.

What has been the biggest challenge your company has faced?
One of Aimpoint’s biggest challenges is informing the public about copies and lookalike sights that have flooded the market. We vigorously defend all our trademarks, copyrights, designs, and patents in order to protect our brand for you, the end-user.

What makes your company unique?
Aimpoint is unique in many ways – our products are known for their extremely long battery life, unmatched durability, and intuitive features designed for ease-of-use when it counts. Our products are manufactured by hand in Sweden to withstand various types of abuse and any potential environmental stress.

What do your customers like best about your products?
Our customers can trust their lives to Aimpoint products. We only bring products to market that we believe to be the best solutions and our loyal customers know that they can trust our brand when making purchase decisions.

What is the most rewarding part of serving the first responder/local government community?
The first responder/local government community is the reason we believe so strongly in providing a reliable product that can be depended on no matter the environmental stress or situation. Those that keep us safe deserve nothing but the best. Our goal is to provide products that will allow our customers to return safely back to those they love.

Do you support any charitable organizations within public safety/community? Tell us more.
Aimpoint supports as many charitable organizations as we are able to through product donations or other sponsorship levels but we typically don’t publicize all that we support.

Is there any fun fact or trivia that you’d like to share with our users about you or your company?
The Swedish inventor who conceived of the original red dot sight design did so while shaving in a concave mirror. The parabolic lens gave him the idea of a parallax free optic. Aimpoint then developed the innovative technology, the company was founded, and the rest is history!

What’s next for your company? Any upcoming new projects or initiatives?
Aimpoint always has new projects on the horizon, most we cannot talk about while under development. All we can say is to expect great things from Aimpoint.