The Reasons Your Business Should Be on Facebook

If you’re still on the fence about whether or not your business should be on Facebook, Mikal Belicove says it should be -- especially if customer engagement is important to you. Actively participating with customers on a social media outlet such as Facebook can be a big business opportunity, he says.

Mikal E. Belicove

Mikal E. Belicove is a market positioning, social media, and management consultant specializing in website usability and business blogging. His latest book, The Complete Idiot’s Guide to Facebook, is now available at bookstores. For m...