Tokenization is a process wherein sensitive data is replaced by unique identification symbols such that it retains all important information regarding the data without conceding data security. Tokenization minimizes the essential data that the company needs hence it is becoming a popular option for data security. Tokenization solutions are used for diverse purposes such as payment security, user authentication and compliance management. This report studies the current and future aspects of tokenization market.

The report on the global Tokenization market uses the top-down and bottom-up approaches to define, analyze, and describe the market trends for the next five years. The report also tracks the emerging applications, innovative technologies, and mergers & acquisitions. It also focuses on the growth drivers and restraints for the key market players during the forecast period.

KEY BENEFITS OF THE REPORT

In-depth analysis of the market ecosystem and its impact on the revenue growth

Understanding of the strategies that are being adopted by the key players in this market to stay competitive

Valuable insights into the key technological and market trends impacting this market

KEY PREMIUM INDUSTRY INSIGHTS

The tokenization market is growing globally due to pressure of security of sensitive data in companies. Also, the rise in stringent regulations has led to adoption of tokenization solutions. Cloud tokenization methods are widely used because it offers several benefits like requires less investment, helps decrease operational and maintenance costs and minimizes human efforts for data maintenance and security.

Cloud tokenization can be customized as per requirement and it can be started or stopped as per customer’s desire. The vulnerabilities related to the EMV standards of Visa, Europay or MasterCard is acting as a major market restraint.

EMV is the chip or the pin on the card that protects the card misuse in case stolen. However, many of the organizations are ignoring this weak point associated with usage of plastic money. Hence, this factor is hampering the growth of tokenization market.

The tokenization market is divided into five major geographical segments which are North America, Europe, Asia-Pacific, Middle East & Africa and Latin America. North America region holds the highest market share and is the largest revenue contributor for the tokenization market. There is a rise in internet usage and associated data security threats seen in this region. Rapid economic growth is also contributing towards the growth of tokenization market. In Asia-Pacific region, the developing countries are witnessing rapid economic growth and are taking measures for data security hence boosting the growth of the market. Next in line is the Latin America region which is witnessing a steady growth in the tokenization market during the forecasted period. This growth is seen due to presence of large number of small and medium-sized enterprises which are paying attention towards sensitive data security and tokenization solutions in verticals such as BFSI, IT & telecom, healthcare and so on.

RESEARCH METHODOLOGY

The research methodology for Scalar Market Research’s tokenization market report utilizes a combination of top-down and bottom-up research formats. Our primary focus on continuous market tracking, rigorous fact-checking, data-triangulation, and multiple layers of quality control ensures high-quality data that can be leveraged for actionable research insights.