Don’t do it: you’ll then own a number, and your priorities will be mucked-up (especially at the end of a quarter). Click/tap to view the original article. This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

Why Are B2B Companies Moving Inside Sales To The Marketing Department? – Demand Gen Report | The MarTech Digest
If an organization is large enough, to the point where it has distinct marketing, inside sales and external sales teams, then it may make sense to have inside sales live within the marketing department. This is great for a sales team that needs to qualify leads and prioritize those that are more …
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November 13, 2017 at 12:50PM