Randy Clark2019-05-22T13:18:45-04:00May 22nd, 2019|Comments Off on What is Persuasive Signage?

So, what is persuasive signage? Historically, it’s retail signage that inspires customers to take action such as a limited offer or sale. However, I want to expand the definition. Persuasive signage is any sign anywhere […]

Traditional marketing is intended to lead consumers to buying decisions. Therefore, over the years traditional marketing has used hard-sell tactics, psychology, and a sense of urgency (avoiding a loss or gaining a benefit) to sell […]

At TKO Graphix we’re privileged to work with many outstanding organizations. The Mission 27 Resale box truck wrap represents one of the finest. Are you familiar with what they do? If not, here’s a little […]

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The New Manager’s Workbook

Have you witnessed new managers thrown to the wolves, given little or no training, direction, or the tools they need to succeed? Here’s your chance to make a difference. “The New Managers Workbook: A Crash Course in Effective Management” covers 13 basic management tasks sharing what, how, and why. We’re so passionate about the need for this—it’s FREE. Whether you download and print copies or email it— share this powerful workbook with your team. Invest in the future of your organization by training tomorrow’s leaders today.

The Fleet Manager’s Guide to Fleet Graphics

Fleet graphics are an important part of a fleet or marketing manager’s job. Choosing graphics that represent the brand, look great, and will last—isn’t easy. And it doesn’t stop there; in most cases, graphics will be on the fleet for years to come. With that in mind, we’ve tried to cover as many of the challenges, options, pitfalls, and suggestions any fleet manager may need—from designing to maintaining and repairing vehicle graphics, it’s all right here.

The Trucking Industry Guide to Recruiting and Hiring

Any time there’s a shortage of skilled labor, companies with the best recruiting, and hiring competencies will not only prove to be more successful than those who aren’t—they will survive them. Being able to recruit and hire good employees may mean the difference between your company prospering or failing. It’s estimated there’s a shortage of over 100,000 truck drivers in America. This hiring system will help you find, fill those positions, and hire the best recruits.