Today, on the one year anniversary of LEGO Friends, I'm proud to officially announce the launch of a new blog: Heartlake Friends. The goal of Heartlake Friends is to take an unbiased position to look past the noise of any perceived controversy and celebrate all the positive aspects and outcomes from LEGO Friends. Me being an adult male, I'm not exactly the target audience for the line, so this is where my wife steps in. She'll be managing the content and together with our three year old daughter, we hope to make a compelling blog that you'll want to visit and maybe even share with us your thoughts and stories on your experiences with LEGO Friends.

The site has been in soft launch mode for a couple of days now while we work out the kinks and get things set up but today seemed to be the perfect day to make the announcement. And to celebrate the official launch, Heartlake Friends is having a giveaway! There are three chances to win some really cool prizes:

Giveaway #2: Like us on Facebook. One liker will be selected at random as the winner. The prize? 1 copy of 3315 Olivia's House (MSRP $69.99).

Giveaway #3: Follow us on Twitter. One follower will be selected at random as the winner. The prize? 1 copy of 3189 Heartlake Stables (MSRP $49.99).

You can enter all three giveaways but you can win only once. The deadline to enter all three giveaways is 11:59pm PST December 31, 2012. Winners will be announced in early January and will be contacted by either email, facebook message, or twitter direct message.