The news comes on the back of a series of management and design changes at Woolrich.

In May this year, Woolrich appointed Stefano Saccone as its new CEO, adding that it plans to design collections that appeal to a wider international audience. It recruited Rihanna’s stylist Mel Ottenberg as a consultant to do so.

Earlier in the year, Woolrich also revealed its new focus on Asia, with plans to introduce itself through Chinese social network WeChat, as well as making itself a recognised brand to Chinese communities abroad.

Founded in 1830 by John Rich, the Pennsylvania- based brand is now 70%-controlled
by Luxembourg-based investment firm, L-Gam, and Japanese outdoor group Goldwin, which also owns The North Face in Japan and Korea.