Here's an Amnesty International ad that depicts footage of ordinary people sticking their noses where they don't belong -- and stopping injustice, sometimes even death, as a result: a guy in a colorful button-down shirt throws a door open to free prisoners, a pregnant woman leaps in the way of a beating, a girl in a velour tracksuit takes a rifle from a young child.

Gotta say, we felt pretty nonplussed by the ad until we saw the kids with rifles, blowing smoke out of their nostrils and shooting into space.

The message? "Individuals can make a difference." The track is Until the Day is Done by Michael Stipe. Work by Mother/London.

You might have seen a walk-in fridge on TV or in movies. Typically they're used for storing dead bodies or hiding from a giant blob monster until you suffocate and/or freeze to death.

Rarely is a walk-in fridge an appealing thing.

But in "Walk-In Fridge," Heineken positions the frozen death box as the XY version of every Sex and the City fangirl's dream: the walk-in closet. It's good -- the kind of work we expect to see during the Super Bowl. And the walk-in fridge does indeed kick copious ass.

After the screamers have their joygasm, the ad wraps up with a simple enough tagline: "Heineken. Serving the planet." Suits just fine.

Work by TBWA\Amsterdam. The ad appeared on Dutch TV at the beginning of the month, but the PR firm says it drew over a million hits online in less than five days -- which is probably why they're bringing it hither.

This morning we got a press release announcing the launch of a riotously ironic! ad agency called WTF & Associates, spearheaded by president/CEO John Bristol.

Bristol says the objective is "to revolutionize art and culture." His team is purportedly also "putting the finishing touches on an ingenious multi-platform campaign" for a high-profile client.

Natch, we made a noise along the lines of "WTF...?", then visited the site, aptly hosted at wtfass.tv.

Click on the doors to watch some dementedly-cheery talking heads (in the style of this TD Bank Theatre campaign) make bullshit agency talk. And if you're patient enough, you may hear the actual pitch for said "high-profile client."

No, not three-prong vibrators and gag balls. Actual toys. Like, to show off to your friends and/or prop up on the mantlepiece beside your as-yet-unwrapped collection of first edition Star Wars action figures.

More specifically, it wants its couches and desks and bedroom sets and carpets and oblong dishware inside the White House. (See concept design for the Oval Office, which doesn't so much say "President" as it does "patriotic single mom with puppy and kindergartener.")

Ontario College of Art & Design puts Masterminds on the pedestal in this complex formula composed of the Executive Masters of Design in Advertising.

"Learn what it takes to be one of the greats."

Look closely and see if you can find Bogusky, Gondry and Mary Wells. There's also the Google guys, Mark Zuckerberg, Steve Jobs, Warren Buffett, and ... wait a sec ... is that Herbert Krabel of Guerrilla Comm?