How Facebook’s Animal Selling Ban Affects Horse Sales

Facebook’s Marketplace has long prohibited animal sales (you can see the policies here), but for many years, there has been little regulation of the rule. However, Facebook has now added an option which allows people to report animal sales listed on the Marketplace. Marketplace allows users to post items for sale in a group with a listed price and interested buyers can contact the seller directly through the ad.

Advertising horses on Facebook has been one of the most effective ways to advertise to the largest possible audience and sellers are able to screen potential buyers to help ensure the proper home.

How will the new enforcement of the rules affect the horse industry? While social media has made it easy to have many horses for sale at your fingertips, there were still many ways people bought and sold horses before these apps came out. While it hasn’t been in place long enough to really tell, we may see a resurgence in popularity of other buy and sell sites that took a hit when Facebook introduced its Marketplace.

We would love to hear from you! How has the horse sale ad ban affected your business?