This course will provide a knowledge base in planning, organizing, motivating and controlling sports organizations. The content of this course will help in the development of skills necessary to manage organizations in the sports industry including: marketing firms, licensing agencies, major retailers, professional sports organizations and sporting venues.
3.000 Credit hours
3.000 Lecture hours

Event marketing is a fast growing field that requires professional knowledge and skills. Event Marketing and Planning will examine the foundation of sports, corporate and traditional event management including finance, operations, marketing, ticketing and sponsorship. The course will address major trends and successful business practices in event marketing today.
3.000 Credit hours
3.000 Lecture hours

This course will analyze and produce skills essential to renewing existing sport customers. With a focus on renewing existing sport product customers, this course will analyze and produce skills essential to the revenue production and sales process commonly found in the sport business.
3.000 Credit hours
3.000 Lecture hours

This capstone course will enable students to apply marketing knowledge to real-world sports business problems, providing an in-depth analysis of marketing aspects related specifically to the business of sports. Students will develop critical thinking and analysis skills through analytical papers and strategic group projects associated with the industry.
3.000 Credit hours
3.000 Lecture hours