Blending two different cultures: a Branding Case Study

We published a story on Adobe Slate yesterday about our process for a particularly tricky project – marrying two different businesses and product styles for a new joint venture. Click the image above to read the full article over on Adobe Slate, as well as visiting Plannercraft on Instagram and our Facebook page for more in progress shots.

There were a number of challenges we faced in blending two distinctly different branding styles for the businesses alone (see Relax & Grow and All Sorts of Performing Arts). This was before we even consider the joining of very different dance styles.