CIM Level 4 Award in Digital Marketing

For more information about this course, or to discuss the application process, please contact us.

Course Code

D5056

Academic Year

1819

Dates

2nd May 2019 to 27th June 2019

Times

18:15 to 21:15

Location Name

South Wigston Campus

Area

Business, Management & Admin

Mode Of Provision

Evening

Introduction

The CIM Certificate in Professional Marketing has been developed for those who are in marketing and are looking to progress their career. This new qualification will give you the practical skills and knowledge to devise and implement tactical marketing activities and campaigns. You will gain relevant and contemporary marketing knowledge that will help you build your credibility in your professional marketing role. This recognised CIM qualification is ideal if you are a junior marketer, working in a support role or simply undertake marketing as part of your job.

Learning will cover three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria (weighting indicated in brackets). By the end of this module you should be able to:

Unit 1: The digital landscape
Understand the opportunities and challenges presented through the disruptive digital environment (15%).
Assess the impact and influence of the dynamic digital environment (15%).

Unit 2: Digital toolkit
Understand how key digital tools can support and enhance marketing (20%).
Understand the relevance of digital platforms and channels in context (20%).

CIM Introductory Certificate in Marketing (Level Two or Three)
An NVQ or SVQ Level 3 (equivalent to NGF Level 3)
An NVQ or SVQ Level 4 in any other subject (UK equivalent to NGF Level 4 and above)
International Baccalaureate (equivalent to NQF Level 3 and above) or a pass of the entry test onto Level 4 If English is not your first language, you`ll also need to provide evidence of at least IELTS 6.5 or Trinity ISE III or Trinity ISE IV

Eligibility Criteria:
To enrol for this course you need to meet one or more of the Chartered Institute of Marketings admissions criteria

Equipment

You will require material for taking notes, access to a computer for writing your assignment would be advantageous although you can access PC's at college.