Marketing Automation

HubSpot – Offers an array of software packages enabling users to generate and track leads; it also offers tools and tips to help convert leads into customers.

Infusionsoft – A software created with small businesses in mind. Offers services and educational content to help smaller organizations track and grow sales.

ActOn – A marketing automation platform created to simplify critical marketing tasks and reinforce relationships with new and existing customers.

Content Creation and Optimization

Google AdWords – A free resource that can be used early in the process to brainstorm search terms and key-word phrases to identify phrases your customers are looking for, enabling the creation of genuinely-valuable content.

Keyword Tool– A resource that can uncover popular long-tail search terms to employ as you create content calendars seeking traffic.

Writer Access – A cloud-based platform connecting thousands of US-based writers, translators, editors and content strategists with agencies, small businesses and large corporations.

SEM Rush – Produces analytical reports that provide competitive insights as well as an array of tools that can provide users the ability to track keywords across both paid and organic search campaigns.

This is just a quick– and by no means all-inclusive – list of tools for content marketing. In fact, a day rarely goes by when someone on our team doesn’t discover some new digital device or SEO Swiss-Army knife that gets the office buzzing. And that’s half the fun of content marketing. There is always some new utensil waiting to make our lives more interesting.

Need a Content Coach?

Learn more in this guide about working with a content coach to accelerate your content marketing efforts and results.

About Dana Kajtezovic

Dana leads the Vertical Measures team as an expert in Content Marketing Operations. She has 15 years of online digital experience, working mostly with Fortune 500 accounts. Today, she loves to dig into the details of each type of deliverable and work on ways to improve its overall quality while increasing efficiency. @DanaKajtez