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Behind the Scenes: The Norco Development Process

March 6, 2017

Long before a new model appears in your favourite local bike shop, the Product Development team at Norco Bicycles spends countless hours in the design and testing phase based out of our headquarters in Port Coquitlam, British Columbia.

One such project is a new downhill frame, which didn’t go unnoticed when Sam Blenkinsop was seen on it in Whistler last fall. Norco recently allowed Pinkbike in for an exclusive look at the development that Norco Factory Racing will be on for the 2017 season.