Launch: Gionee ELIFE S5.5, slimmest phone in world, at Rs 22,999

Gionee has brought its Mobile World Congress launch and the world’s slimmest smartphone, the ELIFE S5.5, in India. Named after its 5.55mm body, the phone will be available in India from mid-April. The phone has been priced at a very competitive Rs 22,999.

The company is launching the ELIFE S series as a new product category and will feature products that incorporate the best designs without compromising on hardware and software.

Gionee India head Arvind.R.Vohra said the company has become popular within a year of operations in India and experienced unprecedented success with the ELIFE series. “The new ELIFE S series brings to the consumer an element of style, design and substance. Apart from being the World Slimmest smartphone the ELIFE S5.5 is powered by a lightning fast processor and has impressive hardware specification to offer great consumer experience,” he said.

William Lu Weibing, the president of Gionee, said the phone uses the world’s thinnest AMOLED screen, thinnest PCB board with a 0.6MM and 0.4mm glass rear cover.