Items Tagged with 'real estate advertising'

ARTICLES

Real estate websites could be facing a major hurdle as New York regulators look to change the future of online real estate advertising in the state. Could this threaten programs such as Zillow’s Premier Agent advertising program, and other third-party real estate sites such as realtor.com?

Realtors and real estate agents all across the country may be victims of a massive advertising scam that promised local ad placement but instead resulted in the theft of $2 million. A Louisiana man induced Realtors and real estate agents to pay thousands of dollars for advertising on major television networks, but instead of providing the services he promised, the man allegedly used the money for New Orleans Saints season tickets, among other things.

The last hurdle in the Zillow-Trulia integration process is now complete. Now, agents that advertise with the Zillow Group can reach a massive audience, all with one ad buy – a fact that Zillow Group CEO Spencer Rascoff views as absolutely crucial for the future of Zillow and the real estate industry as a whole.