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CN Officially Announces Baby Looney Tunes

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In a stunning turn of events, Warner Bros. now remembers that they own one of the most recognizable and profitable properties in the world. Yesterday they announced a feature film, Looney Tunes: Back in Action, starring Brendan Fraser. Several weeks ago we reported that new Looney Tunes theatrtical shorts were in development. And back in January we gave you the initial word on the new Looney Tunes TV series in development. Now that TV series, Baby Looney Tunes, is set to premiere on Cartoon Network in September. CN, still the exclusive television home of Looney Tunes, provided us with the following press release and artwork:

New Original Series from Warner Bros. Animation Premieres Weekdays at 9 a.m. Beginning Sept. 3

The world’s zaniest and most beloved group of inimitable cartoon personalities — Looney Tunes — will prove that true character is something you’re born with when Cartoon Network premieres its newest original animated series, BABY LOONEY TUNES, starting Tuesday, Sept. 3, to air weekdays at 9 a.m. (ET, PT). Each half-hour episode, featuring two 11-minute shorts and a one-minute song/music video, will showcase the immortal Looney Tunes cast of characters as “small-fries,” exploring the world for the very first time. The new series, from Warner Bros. Animation, is poised to deliver all the fun and excitement of its classic Looney Tunes counterpart, but in smaller, significantly sweeter doses.

“Looney Tunes is one of the most recognizable and beloved brands in the world, and we are very excited about exploring a whole new aspect of these legendary characters,” said Sander Schwartz, President, Warner Bros. Animation. “BABY LOONEY TUNES will give the audience a peek into how these cherished characters developed their distinct personalities and give Looney Tunes fans a great new opportunity to enjoy them.”

Before they became the irreverent stars of the classic Looney Tunes animated shorts, television series and movies, Bugs Bunny, Daffy Duck, Tasmanian Devil and the rest of the gang were tiny (and already tenacious) toddlers, full of wide-eyed innocence and unparalleled curiosity. They live with Granny in a big, wonderful house — fanciful, charming, and decidedly “toonish” — that serves as the starting place for all of their adventures. There’s a playroom with toys and craft activities, a high-ceilinged library filled with storybooks, an atrium that’s like a jungle, a big backyard and playground, plus a circular slide to take the gang downstairs. Each episode will pose a new challenge that usually involves teamwork, and every now and then, a little guidance from Granny. Just as the classic Looney Tunes made comic commentaries on adult life — so universally valid that they remain relevant today — BABY LOONEY TUNES will make commentary on the universal experiences of early childhood.

Cartoon Network, currently seen in 81.1 million U.S. homes and 145 countries around the world, is Turner Broadcasting System, Inc.’s 24-hour, ad-supported cable service offering the best in animated entertainment. Drawing from the world’s largest cartoon library, Cartoon Network also showcases unique original ventures such as The Powerpuff Girls, Dexter’s Laboratory, Samurai Jack, Justice League, Courage the Cowardly Dog, Ed, Edd n Eddy and other Cartoon Cartoons. Since its launch in 1992, Cartoon Network has remained one of ad-supported cable’s highest-rated networks. Cartoon Network’s Web site is located at http://CartoonNetwork.com (AOL Keyword: Cartoon Network).

Warner Bros. Animation has been producing award-winning original programming since 1930, when it released its first cartoon, Sinking in the Bathtub. Since then, Warner Bros.’ animated characters have set the standard for inventive, quality animation. Providing programming for network, syndication and cable television as well as theatrical, home video and online product, Warner Bros. Animation is highly respected for its creative and technical excellence, as well as for maintaining the studio's rich cartoon heritage. The most honored animation studio ever, Warner Bros. Animation has garnered 30 Emmys, the highly coveted George Foster Peabody Award, an Environmental Media Award, the Parent's Choice Award, the Prism Award and numerous Annie Awards, which honor excellence in animation.

Perry White
Toon Zone News Editor

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