6 tips to make your pumping breaks at the office a whole lot easier.
Breastfeed. Be all hands on deck at home. Cook. Clean. Get back in shape. Eat healthy. Make time for your partner, your friends and your family. Crush it at work… while pumping… while looking stylish and feeling like yours...

Name:
Yoko Shimada
How your clients refer to you:
Yoko
Company:
Mitera
Contact Info:
Email: yoko@miteracollection.com, Ph. (917) 675-3215, Website: www.miteracollection.com
How many years have you been in business in NYC?
Just 2 years.
How did you get your start ...

Finding confidence in your pre and postnatal clothing with Yoko Shimada, founder of Mitera. Could Your Maternity and Postpartum Clothing Help You Feel Empowered? Yoko Shimada thinks so. During her work in Global Public Health, Yoko became passionate about maternal health

Mothers. We all have them. And most of them have sacrificed the entire rest of their lives to make sure that we are well fed, have clothes on our backs, and are pointed towards a bright future. However, that doesn't necessarily mean that this is the end of their careers...

When Yoko Shimada was pumping in her old office’s lactation room, a small, windowless space in the basement of the building, a lightbulb went off. “I was half naked, and I remember thinking.
When you hear the word “pioneer,” who comes to mind? The forefathers of our country? Davy Crockett? Elon M...

Photo: Yoko Shimada
The link between mother-focused clothing label Mitera Collection and founder Yoko Shimada's previous life working to improve healthcare in developing countries may not be apparent at first — but it will once you hear her brand's full story. Before creating her brand...

The frazzled, overwrought mom. The mom who has everything together and smiles through it all. The helicopter mom who lives only for her kids.We constantly see these stock-standard portrayals of motherhood, so much, in fact, that we start to question if there’s something weird about us being more ...

3 strategies to help you be your fashionable best when nursing on the go.
Now that baby is earth side, you’re probably eager to get back to your pre-pregnancy wardrobe. But if you are breastfeeding, you’ll probably have to wait just a little bit longer — especially if you plan on nursing on...

Miss Jane is two months old today! I can’t believe it. I had a grand plan to write this post after her first month and share all of the essential items that got us through those initial weeks. But the first few weeks are a blur, and now two months later I finally got my act together to share all ...

5 nursing fashion Brands you should know about
Are you a breastfeeding mama? If so, you probably know of at least one challenge that getting dressed after giving birth to baby represents: accessibility to the breast. Like I tell my styling clients, you want to invest in a few items specific...

Which accessories does every mother carry around? Exactly - you diaper bag. That can be practical, boring and good. Or! - A real fashion statement that's fun: the wrap-around clutch. Why should the noble vehicle only be searched in painstaking research and then

With Honest Feeding Stories, you’ll hear from parents like you about one of the most intimate and important experiences of family life. Happiness and heartbreak, serenity and struggle, joy and tears — it’s all here in their own words. Presented with our support and without judgment, these stories...

What NOT to wear when you know you’ll nurse baby in public.
Breastfeeding requires you to make a few adjustments in your life, and that includes changing your personal style for easy, discreet boob access. Yes, getting dressed when you know you’ll need to nurse baby is complicated. Baby can...

Hey friends! It’s been a while since I’ve been here on the blog and that’s because I’ve been doing a lot of thinking. In a nutshell, this is the last time I’ll be posting here on Thoughts by Natalie. It’s bittersweet to say goodbye to this space I’ve had for so long, but it’s not the end of my b...

HELLO BABY! In September we welcomed our newest Babiekins, Ethan! Here is a peek into his Modern-Boho nursery featuring baby items we love! I am also giving away a multi-functional DockATot Deluxe baby lounger to one lucky winner! See details to enter and where to get must-have baby essentials be...

What inspired you to create “Mitera Collection”? Ultimately, my journey into motherhood inspired me to create Mitera but here is more on my journey. I am a passionate global health professional and an unlikely founder of a fashion company

We love partnering with Mitera, bit contest giveaways or fireside chats. An amazing luxe fashion company created by a working mama to take you through all the stages of pregnancy and breastfeeding while still looking professional chic. Big bonus: every dress is machine washable + has pockets.

I’ll admit, I was a little bit nervous when I posted my first entry in this new series. I wasn’t sure how people would react introducing this new part of my life into the content here. I did notice a few followers drop off from Instagram when I jumped into the topic, but overall I found it was so...

Breastfeeding has been one of the most beautiful experiences of my life. A hearty commitment reaping much return that will last forever. With that said, personal style through this season of life has been nothing short of challenging. Even me, a stylist, can totally relate to how complicat...

These inspiring SELF-made women know a thing or two about success. Here are their secrets.
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Justin Coit
Jessica Alba
The actress and SELF contributing editor started The Honest Company, which produces non-toxic family and home products, in 2011.
My Man...

Pleated sleeveless dress with belt
The Woman: FionaI was born in China, and am the oldest of three (rare in Chinese families) with a pretty big age gap between siblings. I’ve spent half of my life in China and the rest on two different continents: 6 years in beautiful New Z...

Let's get right to it, shall we?
Here's what made me feel all twitterpated, smile contagiously, giggle uncontrollably, etc.
Interlocking Wrap Bracelet // This architectural piece is outstanding! The design is delicate, timeless, and oh-so simple.
Still Life by Mouni Feddag // After readi...

Hey friends! It’s been a while since I’ve been here on the blog and that’s because I’ve been doing a lot of thinking. In a nutshell, this is the last time I’ll be posting here on Thoughts by Natalie. It’s bittersweet to say goodbye to this space I’ve had for so long, but it’s not the end of my b...

We all know that one woman in our office who finds a way to balance it all. She’s got two kids, is captain of the intra-office basketball team, and brings to-die-for lemon squares to share with the office on a weekly basis. But for the average working woman, maternity leave can be a trying and...

7 breastfeeding-friendly pieces to take you through the summer months.
No matter how down-pat you’ve got your summer style, the introduction of breastfeeding will probably throw you for a loop. Those cool maxis, sweet shifts, and even your fave worn t-shirts just don’t give you the nursing ...

From top left: Isabella Oliver / Hatch / Boob Maternity / Storq
I never quite succeeded in creating a my dream capsule wardrobe, but before I got pregnant I was in a pretty good place clothing-wise. I'd found ethical versions of most of my wardrobe staples, sewn a few things, an...

A gorgeous mama of two beautiful children, Yoko is committed to making motherhood stylish. As founder of Mitera, a stunning collection of dressesspecifically designed for new and nursing mamas, Yoko’s mission began when she envisioned the perfect dress that would be suitable for all pa...