Thinking

Design – Real – Change

Throughout the year 2017, the studio has focused on refining their vision “design real change” as an outlet for driving new industrial design, ventures, and civic projects. Why is more design needed? To answer this question, Jonas Pettersson, CEO and Co-Founder of Form Us With, is working with his team to prioritise circular production throughout […]

KEYNOTE AT IIDEX CANADA

November 29th 2017, John Löfgren, co-founder and creative director of Form Us With Love will be addressing attendees of IIDEXCanada 2017. The Keynote reflects on the studio’s twelve years of work, the learnings along the way, and how Form Us With Love sees design at the crossroads of culture and industry. Date: Nov 29, 2017 Time: […]

VR Prototyping

Many designers today are adopting VR, as a technology for prototyping objects, virtually, in-situ. However, it is easy to get lost in the jungle of virtual tools? To find clarity, Form Us With Love engaged in a discourse around VR as a design tool, with other design & architecture studios. Discussing, individual efforts to solve the […]

EU PLASTIC RECYCLING SHOW

How can designers best encourage the industry to start their design process with a reclaimed material? One way to start is to look at the best and be inspired to push boundaries in the same fashion. Jonas Pettersson, CEO at Form Us With Love has during 2017 looked at more than a few material pioneers, […]

PROTOTYPA – TORONTO

After successfully hosting design forum Prototypa in Stockholm, Milan, and London, Form Us With Love is invited to IIDEX in Toronto during the two-day long fair hosting the fourth edition of Prototypa. The part of the design process that accumulates prototyping, will be unpacked in four talks with Toronto’s leading industry practitioners, curated and hosted […]

Greenhouse 2018 – Jury

This fall, John Löfgren, Creative Director at Form Us With Love, did his second year as a member of the Stockholm Furniture & Light Fair, Greenhouse exhibition jury. It is an honorary role, which Löfgren now, being experienced from his first round, carried out with pride and much liking. This year, the jury tried to push the applicants […]

SVT – Plastic / Sustainability

Last week of October, Jonas Pettersson, CEO of Form Us With Love took part in the televised program, Antikmagasinet from SVT. The episode gathered different expertise to shed light on plastics. The body of conversation covered the history of plastics, the here and now, and where industry is heading and cultural behaviours progress. Jonas Pettersson […]

WORKSHOP AT ÉCAL

During the first week of November, Form Us With Love is travelling to Lausanne, Switzerland, hosting a workshop at ÉCAL, facilitating MA Product Design students at the international renown Swiss art and design university. In collaboration with designer and associate professor, Thilo Alex Brunner and Really Copenhagen, Form Us With Love has designed a week-long challenge […]

NON VIOLENCE WORKSHOP

This October, Form Us With Love embarked on a series of workshops in collaboration with the non-profit organisation, Non-Violence Project Foundation Sweden. With the mission to inspire, engage and motivate young people to understand how to solve conflicts without resorting to violence, NVP organises students in schools to meet professionals—in this case, a one-on-one tutorial […]

LIENERS DESIGN LOUNGE

This month, Form Us With Love participated in an evening symposium, held at the beautiful Marmorsaal in Weissenburgpark, Stuttgart, Germany. In a series of talks, hosted by Liener büromöbel, design was tackled in three sub-sections; team, room and process. Speakers included Prof. Ulrich Weinberg from Hasso Plattner Institut in Potsdam, Markus Schiffer, Country Manager at Buzzi Space […]

DESIGN SWEDEN 60 YEARS

Design Sweden is an independent organisation set up with the purpose to nurture and enable designers living and working in Sweden and those operating abroad. Celebrating 60 years this year, the organisation is continuing to engage in design from an industry as well as a public perspective. This years anniversary celebrations include an evening of talks around the theme of […]

Prototypa – Milan

During Milan design week this April, Form Us With Love temporary moved their practice to engage in the second round of Prototypa—a four-day series of talks on the act of prototyping. Inhabiting a Milanese architect firm, located in the centre of the city, Prototypa brought four conversations in an honest setting, delivering actual and speculative design assessments to a […]

Svensk bokkonst

The I—X publication by Form Us With Love was awarded this March by the Swedish Book Art Association, ‘to serve as a model of emulation.’ As a chronological compilation, edited by Lia Forslund and designed by Hendrik Nygren Design, the book is a generously sized monograph filled with design process, insights and reflective thinking. ‘The act to present extensive material […]

Disegno – IKEA Odger

In the latest issue #14 of the renown quarterly journal of design, Disegno, Form Us With Love is featured, in an extensive process story on the development of Odger, a new chair designed by Form Us With Love in collaboration with Ikea. The article covers the case of the Odger chair from a quality control perspective, unveiling […]

ATELJÉ LYKTAN – OGLE MINI

Right in the centre of Milan, Swedish lighting brand ateljé Lyktan is present with a pop-up exhibition for this year’s design week. Located between the Duomo and the Sforzesco Castle, ateljé Lyktan presents a hospitality display in an intimate setting. A perfect suite, including an installation of the extended Ogle Mini range designed by Form Us With Love.The exhibition is open daily, 10 am […]

SALONE SATELLITE 20 YEARS

Last year marked the ten-year anniversary of Form Us With Love. One of the first projects to embark on the studio’s career, was Cord Lamp, a brilliant floor lamp, designed with essence in mind. The prototype for Cord Lamp was shown at Greenhouse in Stockholm and later Salone Satellite in Milan 2005, only to be picked […]

Architonic Top 100 Designers 2016/17

Released every March is Achitonic’s annual ranking of the best architects and designers in the world. Form Us With Love is this year honoured to be amongst the world’s Top 100 designers. An impressive verification, knowing that the result is user-generated by text searches on architonic.com, a database currently including more than 300,000 products from […]

IKEA Festival – Milan 2017

During Salone del Mobile, IKEA is present with a Festival, including the IKEA Today Lab, an area that daily invites visitors to experience IKEA Democratic Design, offering a behind-the-scenes peek at new product development. Form Us With Love, is invited to participate as a speaker, proud to support the ambition to bridge the gap between […]

Dezeen Hotlist

The worlds best architects, designers and influential brands were ranked last week for Dezeen’s annual 400 strong hotlist. Form Us With Love was proud and delighted to take a firm thirty-ninth place in the designers category, next to admirable design colleagues like Nendo, Thomas Heatherwick, Ronan & Erwan Bouroullec and Tom Dixon. Congratulation to the […]

Greenhouse

Greenhouse is an iconic part of the Stockholm Furniture & Light Fair where young designers show work that have not yet been produced, to connect with partners, experts and producers. Each fall, designers and institutions from across the globe apply with prototypes and ideas to participate in the exhibition. In jury this year, John Löfgren […]

RÖHSSKA 100 YEAR

Gothenburg is renown for being one of the world’s most inventive cities and the proximity between industry, design and public is more present here than any other Swedish city. With a historic, rich and informed design collection, Röhsska Design Museum is an iconic Swedish design platform.

TALLINN DESIGN FESTIVAL

Along with a fine panel of design peers, Form Us With Love was invited by Estonia Design Center to participate in the Tallinn Design Festival, with the aim to push the discourse of what design can really become—monitoring and discussing the changes in the design world.

Svenskform

In the latest issue of Form, Sweden’s leading design and architecture magazine, Bo Madestrand, the magazines editor-in-chief, shares his thoughts on the relation between aesthetics and demand when it comes to designing, in an in-depth interview featuring John Löfgren and Jonas Pettersson, founders of Form us With Love.

DN “Why only English text when the majority speaks Swedish?”

This morning we had the pleasure of reading Lotta Jonson’s article “Why only English text when the majority speaks Swedish?” featured in Dagens Nyheter.

We are proud of the fact that Jonson is mentioning Form Us With Love alongside great institutions, such as the Nationalmuseum and Modern Museet. She argues that books and exhibition texts by Swedish brands and Institutions written in English are excluding and elitist. Is it not the other way around?

design Revolution

How important is the 3D printer for design at large? Jonas Pettersson, CEO at Form Us With Love was invited by SVT, Swedens Public Television channel, to discuss historic and current ways to critique design innovation for the common good, available online, in Swedish only, Antikmagasinet, season 9, episode 11.

Venice

When designing for home appliances you often times find yourself on a trip, visiting a supplier in the greater Venice area. Scattered throughout modern but in old settings are great Italian manufacturers who blend their years of experience with automated technology like it is nothing.

Dale

ZaoZuo, China

During late fall of 2014, Form Us With Love were among a selected few, approached by Chinese start-up ZaoZuo. A furniture brand managed by Shu Wei, a clever and driven Chinese entrepreneur, who wants to supply the Chinese market with premium design and lifestyle products.

Highway Production

Our first chair project, was called Highway—a collaboration with the brothers at Mitab. After meeting Peter and Marcus in London it had not taken us long before we became regulars in their factory in Tranås. We were impressed by their welding robots, but wondered why they were not actively working.

Education

When we started out we were lucky in a way. Our early career featured a handful of ‘mentors’ who honed our business nous and made us more worldy wise. We learned that a studio needs to practical business skills to balance against creative assets. Perhaps the 90s and 00s were decades where business thinking was transferred more easily between peers, or that our lecturers were as keen for us to develop them as they were our design thinking.

Comforty Living

In 2009, Comforty Living invited a number of renowned European designers to compete for a contract — Andersen & Voll from Norway, Philippe Negro from France, to name a few. We were invited to Warsaw to each design a sofa. The best piece was then picked by a jury and put in production.

Ateljé Lyktan

Swedish lighting company Ateljé Lyktan collaborated with Form Us With Love when redesigning its visual identity. Tack Studio lead the project editorially and graphically; creating two journals for the brand in 2012 and 2013. The journals include the Plug Lamp, Hood and Ogle.

Design House Stockholm

In 2012 Design House Stockholm celebrated it’s 20th anniversary. To mark this important milestone, The Publishing House for Scandinavian design made a beautiful publication. It featured a series of photographs staging Design House Stockholm products in the rooms and halls of Hallwyl House in the centre of Stockholm, including, Work Lamp, Cord and Form Pendants […]

Onoffice

This year the Swedish studio celebrates a decade in business, during which time it has created dozens of recognisable products including a landmark range with Ikea, and co-founded Baux. Yet, as always, they are thinking ahead. “It’s a landmark, sure, but most of the things are not done yet,” smiles Löfgren. “I’m more energetic than […]

Tranås

We were in Mitab’s factory in Tranås and were impressed by the welding robots. Marcus, who was in charge of the factory told us that they didn’t really do so much with them at that point in time. They’d been used in the past to weld shopping baskets, but there wasn’t so much demand of that anymore. Poor robots eh. No jobs anywhere. Humans coming in and taking their jobs…

Hong Kong

We asked Ben about his experience in Hong Kong and he replied, “It is what it is! In Hong Kong there is a culture of starting production and going from there. “In Europe you talk about projects that might not happen. In Hong Kong people are doing projects and hardly ever talking about them.” So, it is easier to make things here? “Yeah, everything’s just there close by. It is much easier to have a conversation with the right people and start production; talk to different manufacturers, ask around town.

Water Faucet

You try to locate the sensors, looking for those dark coloured lenses usually placed in the stem of the faucets. But you can’t see anything! It’s ‘minimalism’. You place your hands a wide as you can, moving frantically to try to maximise the chance for a reflection to hit the sensor—it still doesn’t work.