Tag: canada mobile games

Mobile game revenue may soon outpace that seen in console gaming

Mobile games is a booming market. Many large developers and publishers have begun to focus on the mobile space, looking to take advantage of the growing number of mobile consumers willing to play and pay for games on their smartphones and tablets. In Canada, many consumers are beginning to play mobile games and the market is expected to see significant growth in the coming years, even outpacing the growth of the console gaming market.

Developers are beginning to see the value in mobile games

According to a new report from the Entertainment Software Association of Canada, the revenue generated by mobile games may soon outpace the sale of console games. Mobile games typically feature in-game purchases. These purchases can be anything from additional content to special items that provide some advantage in the game. While developers have been looking to bring these types of purchases to console games, they have already become well established in mobile gaming. Consumers have shown that they are quite willing to pay for content and other benefits in mobile games.

Report shows that mobile game revenue is growing quickly

According to the report from the Entertainment Software Association of Canada, console games remain the bulk of the overall gaming market. These games account for 35% of all revenue that Canadian developers are seeing. Mobile games, however, are growing quickly and now account for 31% of all revenue that developers see in the country. Notably, mobile games have continued growing, whereas console games have seen a 32% decline since 2013.

Developers are looking to enter the mobile space and engage consumers

With mobile gaming picking up momentum, more developers are beginning to show more interest in the mobile sector. Recently, acclaimed developer Konami decided that it will be focusing on mobile gaming. Activision Blizzard is also looking to become more involved in the mobile space, recently purchasing mobile game developer King for nearly $6 billion. Developers are looking to engage mobile consumers more effectively, as these consumers have shown that they are willing to pay for the mobile games that they play.

Baidu aims to take advantage of foreign talent in order to excel in the mobile gaming market

Mobile gaming is becoming more popular in China and companies that have helped the growth of these games, such as Baidu, are beginning to seek expansion beyond the country’s borders. Baidu is China’s largest search engine company and has played a pivotal role in the expansion of the mobile games sector. The company operates a mobile gaming platform that accounts for some 100 million application downloads each day. Baidu recently visited Canada in order to spark relationships with talented game developers.

Company meets with developers from Vancouver and Toronto

Representatives of Baidu Mobile Games met with more than 20 game developers in Vancouver and developers from Toronto. Both Vancouver and Toronto are considered “hot spots” when it comes to animation talent and mobile game development and, as such, Baidu has been making an effort to connect with this talent in the hopes of making new mobile games more available in China. Competition in China’s mobile gaming space is beginning to grow at a rapid pace and more companies are looking for foreign talent to give them the edge in the booming market.

China is an attractive market for ambitious game developers

China is a very attractive market for the game industry as a whole. An estimated 300 million people play mobile games every day. These people are willing to pay for the games they play, if these games are able to hold their attention and are not too big in terms of data. Many foreign development studios have been trying to break into the Chinese market, but doing so has been quite difficult. Having the backing of a company like Baidu can make this process much simpler and give developers access to a huge demographic that is hungry for mobile gaming.

Baidu has yet to announce partnerships with Canadian developers

Things move quite quickly in the mobile gaming world, so the developers that Baidu has met with may already be creating games for the Chinese company. These games may be released in a matter of months, but Baidu has not yet made any official announcement concerning any partnership it has made with Canadian game developers.