September 25, 2013

Heady Topper Runs Out At The Emmy Awards

At Sunday evening's Emmy Awards, the celebrity-studded audience in LA's Nokia Theater watched Jeff Daniels and Laura Linney take home golden statues and Elton John perform a tribute to Liberace. Backstage, another drama was unfolding — there wasn't enough Heady Topper to go around.

Alchemist co-owner Jen Kimmich says that two cases of their signature brew made it to the Emmys, but halfway through the show, supply was running thin. "We had multiple requests for more," wrote Mark Gonzalez, dressing room coordinator for the awards show. "Neil Patrick Harris, the host of the show, put in a request almost every hour."

Despite what was probably mad prep for the show, Gonzalez managed to treat his cargo properly. "The Heady Topper was placed in refrigerators the second we received them
and were not placed in talent rooms until requested to ensure they
stayed cold," he wrote.

It's been a high-flying few days for the double IPA. Last week, The Atlantic's James Fallows praised Heady Topper in a blog post on that magazine's site, before carting home a case for himself.