Ken research announced its recent production on “Baby Food in Indonesia” concentrates on offering extensive and highly detailed current and future market trends in the Indonesia market. Indonesian baby food market further incorporates the scope of the market, the market share of different segments also the Market profile of the various product sectors with the key features & developments, furthermore it also examines the consumption data based upon a unique combination of industry research, fieldwork, market sizing work and in-house expertise to offer extensive data about the trends and dynamics affecting the industry. This production examines the prospects of this market and their purchasing patterns or attitudes towards the baby food. This production offers the current and forecast behavior trends in each category to identify the best opportunities to exploit.

Indonesia’s National Populace and Family Planning Board plans to invest more government finances into education and services with the intention of simplifying the pressure an increasing population have on housing, water, education and employment.

The challenges and responsibilities faced by Indonesian families in the future are anticipated to only get bigger, to address these issues such as reproductive health and access to contraceptives by driving together world leaders and growth experts.

A low rise in Indonesia’s population helped economic growth during the era of former autocrat Suharto, which ended in 1998. Indonesia’s fertility rate went down over 30 years to 2.6 children per woman by 2002, fell from 5.6, Population growth slowed from around 2.3% to 1.4%. But for 10 years, starting in the early 2000s, Indonesia’s family-planning programs stagnated. There was no campaign, no accurate information, no promotion during that decade, Now, it’s young people who haven’t been exposed to family planning.

Fewer birthrates were a major reason for an economic growth not only in Indonesia but across East Asia in the three-decade-long period ending in the 1990s. Fewer children elevated the working-age population and leads to more-sustainable development.

Competitive landscape

Baby food company Nestlé Indonesia continues to lead the market in Indonesia in 2016 with a predicted value share of 21%, fell by one percentage point from 2015. The company’s leading place can be featured to its vast product portfolio, which incorporates milk formula brands such as Dancow, Lactogen and Nestlé NAN. Dancow and Nestlé NAN led growing-up milk formula and other powder special baby milk formula, respectively, in 2015. The company’s robust position in milk formula has also been strengthened by strong quantity sales of dried and prepared baby food which is its Cerelac and Gerber brands.

Current Trends

In 2016, a number of novel milk formula products targeting particular health conditions in children were launched. Sarihusada Generasi Mahardhika, which is highly known for its SGM milk formula brand, has come up with SGM Digesmil for those who have problems with digestion or highly sensitive stomach, and SGM PHPro with barely hydrolysed where protein for babies with a milk protein allergy. Meanwhile, Wyeth Indonesia PT has also launched a novel product, S-26 Nutrisure Gold, for children aged 1-10 who lack poor eating habits. Baby milks continue to lead, and represented for 92% of value sales in 2016, leaving little space for other kinds of baby food. Cereals claim 7% of retail sales, while other baby foods represent only 0.4% of value sales.

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