Coca-Cola, PepsiCo Price Battle
Continues to Bubble Over Holiday

Reports of a possible cease-fire in the soft-drink industry's price war appear to have been premature, as prices continue to be weak.

When a bitter pricing war erupted last summer, both Coca-Cola Co. and PepsiCo Inc. castigated each other for firing the first shot. But with neither side wanting to shoulder the blame for eroding industry profit...