Hold on to your hats with this statistic: less than 1% of leads turn into customers.

It’s a bleak stat, but not all hope is lost! Through strategies like account-based marketing, you’ll be able to start seeing better conversion rates. If you’re just starting out with account-based marketing, here are a few ways to get started.

In this episode, Sangram Vajre, Co-Founder and CMO atTerminus, shares three quick wins you can get when starting with account-based marketing.