Wednesday, July 3, 2019

SmackDown Viewership Down Again

SmackDown episode drew 1.890 million viewers, down from last week's 1.921 million viewers and the 4th lowest SmackDown audience for a non-holiday first-run episode in history.
Raw shot up this week, but Smackdown declined, perhaps because we were another day closer to the Independence Day holiday in the United States and people are traveling. That said, it might actually help the cause if WWE featured some match hype in their ads and previews. The ad for Smackdown said Kofi Kingston and Samoa Joe would appear live, and the website preview asked a bunch of questions rather than actually advertise anything in particular. Despite the low number, Smackdown finished first in the cable ratings in the 18-49 demographic. The July 3, 2018 edition of Smackdown delivered 2.013 million viewers.

To compare, Monday's WWE RAW drew an average of 2.496 million viewers, up from last week's 2.275 million viewers for the post-Stomping Grounds episode.