03 November 2009

EPNW: Tracey De Leeuw explains how affiliate programs can be the key to web marketing success

In this episode of "Entrepreneurs Northwest" Tracey De Leeuw talks about how blogging, tweets, and social networks can all be an integral part of a web marketing strategy. Rather than spam their services everywhere, companies should target the groups, and communities, most relevant to their target audiences. Content itself is key, however, since no amount of promotion will help draw interest in content with little value. Tracey also explains that affiliate programs, and referral commissions, are an oft overlooked aspect of web marketing that can make the difference with success or failure for many web businesses.