Optimistic small business owners plan more investments but hiring remains a top challenge

Small business owners are overwhelmingly optimistic about the financial outlook of their businesses and the national economy, but many are facing challenges with hiring. These were just some of the findings in the latest Wells Fargo/Gallup Small Business Index, conducted April 2 – 6, 2018.

In the most recent survey, which measures small business optimism, the overall Index score was 106, almost unchanged from January when it was 107 ‒ its highest level in more than a decade. The current Index score was driven by high readings from small business owners on their financial situation and business revenues. Eighty percent of business owners said they are optimistic about the financial outlook of their businesses over the next 12 months, and 71 percent of business owners said their businesses had improved over the last year.

Challenges in hiring
A tight labor market is proving challenging for the 43 percent of survey respondents who said they plan to hire new employees in the next 12 months. Sixty-four percent said finding well-qualified employees will be a challenge for the growth of their business.

In addition, when asked to name their top challenge as a business owner, hiring and retaining qualified staff rose to the top of the list at 17 percent. This issue has been a pressing challenge for small business owners over the last year: Small business owners responding to the survey also listed hiring as their top challenge in July and October 2017 surveys.

Plans for the year ahead
Despite recent stock market volatility and difficulties in hiring, business owners also said they are confident the economy is headed in the right direction. Three-fourths of small business owners said the economy is on the right track for their businesses to grow, and 83 percent said their businesses are positioned to take advantage of a strong economy in the next year.

More than half (57 percent) said the national economy has improved over the last year, and about a quarter of business owners said their businesses had benefited a great deal from the improved national economy over the past year.

Small business owners’ positive view of the economy also may prompt increased investments in their businesses. Fifty-nine percent of small business owners said they are very likely or somewhat likely to provide salary or wage increases to their employees over the next 12 months, and 52 percent said they are very likely or somewhat likely to provide bonuses or other benefits to employees. Sixty-two percent said they are very likely or somewhat likely to purchase new equipment, and another 60 percent said they are very or somewhat likely to invest in new products or services to expand their businesses.

Tax reform impacts on small businesses
What’s less clear to small business owners, however, is how the American Tax Cuts and Jobs Act, passed in December, will impact their businesses. Thirty-nine percent said they still don’t know how the tax bill will affect their businesses, and 27 percent said they do not expect tax reform to benefit their businesses. Twelve percent of respondents said tax reform has already helped their businesses, and 21 percent said they expect it will benefit their businesses in the future.

Wells Fargo serves approximately 3 million small business owners across the United States and loans more money to America’s small businesses than any other bank (loans under $1 million, 2002-2016 Community Reinvestment Act government data). To help more small businesses achieve financial success, Wells Fargo introduced Wells Fargo Works for Small Business® – a broad initiative to deliver resources, planning tools, market data, and guidance for business owners. For more information about Wells Fargo Works for Small Business, visit: WellsFargoWorks.com.