THE South China Institute of Low-Carbon Economy Standardization, which is a branch of the China National Institute of Standardization (CNIS), and a scientific base for the reuse of global water resources will be established in Pingshan New Area.

The two projects were approved at a framework signing ceremony Monday at the 16th China Hi-Tech Fair, in which Shenzhen-based Oceanpower Industrial Corp. decided to move its headquarters to Pingshan.

“There are three main ways for companies to innovate. Third-class companies sell products. Second-class companies sell brand names. Top companies sell standards. The technology competition is actually a battle of standards,” said Ma Lincong, president of CNIS.

The water-reuse research base will conduct research on desalination of sea water, control and management of regional river sources, the reuse of global agricultural irrigation water resources, water discharges in regards to industrial heavy metals and more.

“The policy of standardization, specifications for products, services and systems to ensure quality, safety and efficiency, is one of the city’s most important industrial policies. Setting up standards enables companies to be more active in competition and will help build Shenzhen into a creative center instead of a simple manufacturing and processing base,” said Xu Qin, mayor of Shenzhen, during a previous visit to the company.

As a new development area and an important industrial base of Shenzhen, Pingshan focuses on five leading industries: biomedicine, new-energy vehicles, new-information technology, health care and lifestyle products.