Wall Street Journal Blogger Not Impressed with Black Ops Wrangler

Jeep presents the Call of Duty Black Ops Wrangler, which is named for the popular video game, as the ultimate version of the Wrangler. It comes with an off-road suspension capable of traversing terrain that would send most SUVs and crossovers looking for alternate routes.

But it also comes with a lot of decals promoting its combat-ready theme. On the flanks is an emblem of a skull wearing a special forces-style beret. I think it’s a bit too much. The Wrangler doesn’t need to tie itself to a video game in order to have street cred. Besides, most of the people I surveyed said the stickers were corny.

It’s also a bit too much money. The Wrangler has always represented a lot of “cool” for the money, but my Black Ops test truck has a sticker price of $37,175.