Pictures of Kylie Jenner's First Puma Campaign Are Here (and We Predict These Sneakers Selling Out!)

With the first pictures from Puma's campaign starring Kylie Jenner out now, there's absolutely no hope for Kanye West and his earlier claims that no way, no how, would his sister-in-law be teaming up with the company. The snaps show King Kylie posing in a pair of blue high-waisted leggings, a sports bra, and sneakers, and it's the latter that should attract your attention most. Not only are they pretty slick, but history shows it's the kicks that reach fever pitch quickest. If one item is destined to sell out from the Jenner-fronted collections, it's those babies.

The sneakers are called "Fierce", will be done in four colors, and are hitting stores and the web on April 1. Though new, the DNA of the shoe looks similar to a trainer included in Rihanna's collection for the brand (most noticeably the extra-long tongue). There are some key differences between the Fierce and the style she's seen wearing in below snap, but they're close enough to provide a glimpse into how we can expect Kylie to be styling the pair.

Puma must be feeling pretty good about itself too. The coup of landing Kylie for the spring campaign came after the aforementioned work with Rihanna, who presented her collection during New York Fashion Week. Consider her range a case study, in that the flatform creepers quickly became a hard-to-find style (the first batch sold out within hours of being released). Kylie's got a pretty impressive track record too—maybe you've heard of a little something called a Lip Kit? They sell out constantly, attract massive attention whenever a new shade or restock is teased, and basically appear to have the power to ruin the lives of beauty aficionados who just can't score a tube. In other words, mark your calendars for April 1.

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