MADE IN NATURE SMYRNA FIGS

Figs. They’re so figgin’ delicious, it’s almost criminal. And natural nutrition? Forgetaboutit. But there’s a lot about these fruitful little treasures Made in Nature's customers didn't know about, like their epic versatility.

So Urban Canvas created a "GO FIG!" campaign to prompt that aha moment in the grocery aisle: a cross-promotional sampling experience, a figalicious cookbook, and a witty social recipe video all centered on the exceptional versatility of the soft and tempting Smyrna fig.