About…

Federico Lamas was born in Buenos Aires in 1979. He is a freelance Visual Artist (that is, designer, filmmaker, illustrator and VJ). His works range from video clips, experimental videos, VJ sets, posters, album covers to short films.
The determination to take electronic media to the edge of technical capacity-in order to realize instigating visual ideas and move indifferent viewers-is the trademark of the art of Federico Lamas. Involving cinema, theater, graphic arts, and the pop/electronic realm, his work stems from peculiar arrangements of scenic and narrative elements, aimed at inverting expectations and giving a feel of discovery. With stated intention, the quest for the new ranges from narrative structure to visual appearance, from directing to soundtrack, from concept to reality. Altering frames’ shape and limits-be it screen or stage setting-is a recurring practice, as is giving up words in favor of the eloquence of silence and image.

His higlight and on-expanding project is Vete al Diablo, wich enables viewers to see past outward appearances and into the secret sins of Lamas’s red pencil-drawn subjects. By holding a red-tinted slide up to each page, the viewer is rewarded by an alternative vision of reality. The handsome young priest becomes a naked, leering pervert. The peaceful-looking deer becomes a carnivore hungry for the flesh of children. Each book comes with a Spanish-to-English translation card as well as the lens that enables you to “switch between your regular vision and vision from Hell!”. The book has 6th edition around the world and Lamas has expand the Hellish universe with silkscreens, mural painting, and many collaborations. Such the last album by Brazilian band Bonde do Rolê , produced and published by Diplo/Mad Decent.