Salesforce.com and Oracle Running Neck-and-Neck for CRM Lead in
Latest Nucleus Research Value Matrix, SAP Continues to Falter

BOSTON--(BUSINESS WIRE)--In an increasingly dynamic market, Salesforce.com and Oracle continue to
drive competition, head-to-head for the lead in the Q1 2015 Technology
Value Matrix for Customer Relationship Management (CRM) from Nucleus
Research. Both companies continue to add functionality across the core
pillars – sales, marketing, and service – while improving usability.
Other vendors are upping the ante as well, with growing challengers such
as BPM’online investing in vertical capabilities and analytics.

“The pace of innovation in the CRM market continues to accelerate, with
established vendors continuing to improve their functionality and
usability and new and edge entrants filling capability gaps and offering
new enhancements,” said Rebecca Wettemann, VP of research at Nucleus
Research. “Given the propensity of customers to re-evaluate their CRM
options on an ongoing basis, vendors must continue to innovate just to
keep up.”

For both established and emerging CRM players, that means increasing
functionality while making it easier for customers to integrate CRM with
other applications. They are also investing in analytics and vertical
capabilities to drive faster time to value and better insights.

In addition to functionality, CRM vendors are also improving usability
with better mobile solutions and user interface (UI) redesign, to drive
greater adoption and greater value for individual users.

The leader quadrant shows Salesforce.com and Oracle leading with
Salesforce slightly ahead on usability and Oracle leading on
functionality, with Infor, Veeva, and Microsoft Dynamics CRM rounding
out the leader quadrant. Emerging challengers, such as BPM’online,
demonstrate how dynamic the market is, showing significant gains over
the past six months.

Nucleus Research is a global provider of investigative, case-based
technology research and advisory services that provide real-world
insight into maximizing technology value. For more information, visit
NucleusResearch.com or follow us on Twitter @NucleusResearch.