Thomas had 29 points in the loss, the 41st consecutive game in which he had 20 or more points which is a new franchise record.

He now replaces John Havlicek who set the record at 40 straight games during the 1971-1972 season.

“He can score the ball in a lot of different ways,” said Boston’s Jae Crowder. “He’s been in a hell of a groove. He pretty much gets whatever he wants on the offensive end.”

That has allowed him to steadily climb the season scoring charts where his 29.9 points per game average is second only to Russell Westbrook who is averaging a league-best 31.1 points per game.

And Thomas has been at his best most of this season in the fourth quarter where he’s averaging a league-best 10.7 points per game.

On Thursday, Thomas scored 11 points in the fourth.

“He was really good,” head coach Brad Stevens told reporters after the loss. “He’s really good every night. It’s a treat to watch him play.”

And while it’s easy to talk about Thomas and his play this season, the fact that he has been such an effective, efficient and steady scorer all season speaks to where his game is relative to the rest of the league.

“Consistency is the mark of really great players,” Stevens said. “There’s no question about it. There’s a lot of people that can do it once or twice but to do it every night, week after week is pretty impressive.”

But as much as Thomas’ scoring stands out, he’s driven more so by winning.

That’s why despite his record-setting performance Thursday night, Thomas wasn’t feeling all that great about surpassing another Celtics legend.

The photo also provides a glimpse on another first for the C's uniform - a corporate logo. The General Electric logo will be added to the Celtics new Nike uniforms. So far, 12 NBA teams' uniforms will have corporate logos with likely more to follow suit.

Celtics to retire Paul Pierce's No. 34 this season

Celtics to retire Paul Pierce's No. 34 this season

In a surprise to no one, Paul Pierce, the former Celtics captain, and second all-time leading scorer, will have his No. 34 retired by the C's sometime this season, C's co-owner Steve Pagliuca tells the Boston Globe.

Cs co-owner Steve Pagliuca says Paul Pierce's number will be retired this season, game TBA.