I'm sure we've all seen the Iron Man marathon at the Regal cinemas. They lost Iron Man 3 starting at 9pm. Two problems for me being its 3d and I don't wanna sit through a marathon on a work day. Any word if normal 2D one movie showings will start at 9pm on May 2nd too?

The theater chains are probably trying to get away from midnight openings for a number of reasons. Starting shows at 9 PM is more convenient for fans, particularly when there is school/work the next day. It makes sense and may increase ticket sales.