HELLO I'm Gabe Mac

Nice to meet you! Welcome to my site. Let me introduce what you can expect to find here.

I'm a video geek, game designer or digital artist. I love to use new technologies to tell new stories. For many years I had a production company with Gabriel Bauer. Together, we did a lot of different new media production. TV commercials, Web Series, Documentaries, Video Games, and Interactive DVDs. Probably most notably we were early vloggers back in the early 2000's. We were one of the first to go pro, working for companies such as BMW and COCA-COLA. You can check some of the old shows that were archived in the XOLO.TV and MOBUZZ.TV section. Highlights are the Interviews with Danny Antonucci, Angela Merkel and Steve Wozniak. My latest channel on youtube is called GMVR. I play indie video games together with my depressed friend, in order to keep him sane.

After a number of years as an entrepreneur, I went to work for Indie Amsterdam, winning them their first Digital Spin Award. At Indie I worked on a number of award winning campaigns, alongside Lode Schaeffer. We made a robot that gave out ice cream together for Ben & Jerry. That was fun.

A few times a year, I get the chance to speak about the future at a conference. You can see some of the talks that have been recorded in the Talks and Interviews section. MY upcoming speaking events can be found in the News/Upcoming Events.

Most of my time is spent teaching at Art colleges in Europe or giving my Game Design workshop at companies.

If you are a fan of The Big Lebowski, you'll fit right in here. I am an ordained Dudeist Priest, having officiated weddings, in my bathrobes. Have a look at the Little Lebowski Project to see some fun pics of The Dude and his friends around the world.

Get the course today and Save €35. The Game Beyond is a crash course in Game Design. You will be taken through the 5 core steps that are needed to design compelling games. This course is perfect for anyone who wants to gain a basic understanding of Game Design to use in other markets or fields.

Latest Pics

Latest Pics

Latest PicS from Instagram & Flickr.

The Game Beyond Workshop

The Game Beyond Workshop

Learn how to harness the power of play and become a serious game designer.

Learn Game Design basics with Gabe Mac. Play The Game Beyond. http://www.thegamebeyond.com

The Game Beyond is a workshop in Game Design given by Gabe Mac. This workshop is designed to tap into the natural game play habits of the participants: giving a deeper understanding of the art of game design by using a model that allows for the design of a variety of games to overcome real world challenges. The workshop itself is a game designed to get the participants in a flow of collaborative innovation and rapid prototyping.

This workshop is the equivalent to the first semester of a Game Design Master’s program, in a few hours.

— Jelte van der Maat, HKU Game Design Graduate

Gabe Mac giving a live workshop at DLD Women

This takes the BS out of Gamification.

— Jeffrey Taylor, the Firebird Feather Company

This workshop's Game Design curriculum is based on over a decade of teaching at the College of Arts of Utrecht, Design for Virtual Theater and Games. The model has been applied to develop a variety of award winning games and marketing campaigns. After participating in the workshop, players will have a base knowledge in making more effective gamification strategies. Players will understand how to use game mechanics, feedback loops and rule sets to design customized gamification to targeted groups. At the end of workshop, a number of prototype game strategies are designed.

What you will learn

How to translate challenges into Game Goals.

How to design game rules for players and systems.

Effective use of Game Mechanics for your goal.

How to connect with the subconscious hero drive inside everyone.

How to prototype and design games for production.

How to use negative and positive feedback loops effectively.

Introduction to Game Design and Gamification on Udemy

Introduction to Game Design. Meet your instructor. A preview lecture of the Game Beyond Video Games course now available on Udemy.

How do Games Harness Cognitive Surplus?

Look at how Games can crowd-source problem solving on a global basis. A preview lecture of the Game Beyond Video Games course now available on Udemy.

What is a game? Game Design Beyond Video Games, Lecture Segment

Learn the definition of a Game and how we use it. This is one of 44 lectures you can sign up for.

What is a Feedback Loop? Game Design Beyond Video Games, Lecture Segment

What is a Feedback Loop? How do Game Designers and UX designers use Feedback Loops? Find out in this lecture.

The Space Race and Game Design

Learn how to form effective Goals for your game. Here we analyze the Game Mechanics found in the Space Race.

Creativerse is a block-based online sandbox game developed by Playful Corp. The game has been released on May 8th 2017 on Steam free to play with optional pay-content, but is still being extended by its developers.