Steve Harvey’s T-Mobile commercial that aired during Super Bowl 50 is about more than making a ton of money from his mistake while hosting the Miss Universe pageant last year, it’s about redemption.

The 59-year-old comedian said he was approached by T-Mobile to discuss doing a commercial poking fun of his Miss Universe hosting mistake. However, Harvey did not initially think the idea was funny.

“I said, ‘first of all it wasn’t funny at all. It was far from funny,’” Harvey told USA Today.

The host of his own talk show, radio show and game show mistakenly announced Miss Colombia as the initial winner, before realizing his mistake and crowning Miss Philippines as the actual winner on the pageant that aired live Dec. 20. Aside from the memes, criticism, increased paparazzi and outrage that resulted, Harvey said he also received death threats.