But it seems that there could be some clues as to what takes the small American hamlet by storm next – namely the Soviets.

As the video ticks on we see Bruce Springsteen’s Born in the USA album in the Sam Goody’s window and the Tom Clancy novel The Hunt for Red October in the Waldenbooks window, these instantly recognisable ‘80s treasures peg the time frame for Season 3 at around 1984.

In addition to his eye-popping retro fest, the ‘promo video’ hails Hawkins as ‘a growing patriotic community and a shining example of the American Dream’.

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Springsteen’s album was a highly politically charged, with Born In The USA taking a huge swipe at the establishment, while The Hunt For Red October summed up much of what was very real about the threat the Cold War posed.

Add in that snippy line about Hawkins being an example of the ‘American Dream’ and well… you could say that it’s pointing towards some sort of Cold War theme.

Or you could go one step further like some fans and theorise that the these clues establish that there will definitely be some sort of Soviet plotline in season 3.

The mall trailer features a number of hints towards Cold War politcal themes, including The Hunt For Red October and Bruce Springsteen’s Born In The USA (Picture: Netflix)

One Reddit user, binaryeye, asserted: ‘In my opinion, there are no coincidences in anything deliberately filmed and edited. I think there may be more to this shot. The book displayed to the left is Breaking With Moscow. This is the autobiography of Arkady Shevchenko, a high-ranking Soviet who defected to the US in 1978. And what is The Hunt for Red October about? A Soviet submarine that defects to the US.

‘I think this may be a hint that there is not only a Soviet element to S3, but that someone becomes a double agent or defects to one side or another.’

Another added: ‘Really possible. We never really see Hawkins Lab do anything with the Russians since S1, when Eleven contacted the Russian.’

While another concluded: ‘Cold War tensions were still going, it’s a couple year’s before Regan’s “Mr. Gorbachev, tear down this wall!”

‘It could be the Russians were trying to reach the Upside Down too, or just that Hawkins lab was trying to use ESP to spy on the Russians or that people in-story may think what’s going on in Russian when it’s monsters.’

Stranger Things season three is due to hit Netflix next summer, though there’s no solid air date yet.