May 2014

There are so many new and exciting trends in marketing! At the top of my list are mobile and personalization. I know that we’ve heard that mobile marketing is where it’s at in the future for some time now, but I really think it hasn’t reached its potential yet. With the rapid adoption of mobile devices, there is so much more that can be done in this area. Considering that 90% of American adults own a cell phone, 58% have a smartphone, 32% own an e-reader, and 42% own a tablet. The use of mobile has expanded to older adults and kids. Personally, both myRead More →