True Origin of the BMW Roundel

Posted on: 5 December 2013

True Origin of the BMW Roundel

For more than 90 years, the blue and white roundel has represented and symbolized BMW. But do you know the true origin of the BMW roundel?

Many think that the roundel symbolizes a spinning airplane propeller blade - from the days when BMW built aircraft engine in the early 20th century, but that's not so. Find out the real history behind the blue and white roundel in this video as Kai Jacobson, BMW's in-house historian explains the origin of one of the world's most recognizable logos today.