The NATO strap originates from the British navy, where divers would use the strong nylon straps over their wet suits. Practical to avoid rust on their watches… we think it’s secretly because they look downright amazing. Today Daniel Wellington offer a range of NATO straps all with different colours and patterns – still with a strong bond to the British Isles.

You can personalise your DW watch anyway you like, your strap doesn’t go with that dress? No worries. Each and every one of their watches has interchangeable straps making them unique. Daniel Wellington’s leather straps are made of genuine Italian quality leather, that means they’re smaaaart.

Pretty cool huh? You can literally have a different watch for every day of the week.