The first Sunday of summer delivered friendly weather on cue for Greenfield's new farmer's market, which is located near Konkel Park.

"I just bought some olive oil and some green onions that look like they're from Gilligan's Island," said Jeanne Agostini.

Before the doors even officially opened, hundreds were already scoping out the goods that were on sale.

"One of my crazy ideas," said Mayor Michael Neitzke, "But it's not so crazy! This side of town has never really had a big farmer's market."

Neitzke arrived at dawn to make sure the 27 vendors like Polzin Farms were ready to go.

When asked whether she'd be back, Nancy Polzin from Cedarburg said, "Absolutely, I signed up for the whole year. I don't give up."

And neither does the mayor. He said things are just starting for the multi-use space.

"The center is a multi-purpose field that's going to be a soccer field," he said. "We put better grass in, did the drainage improvements. Someday, we hope to have concerts here. There's electricity in the ground."

From the size of the crowd, it seems this is what many have been looking for.

"They made the park look great," said Robbie Marciniak. "I hope there's a lot more people involved in this. It's good to the community."

And with money changing hands, it seems like the investment was paying dividends.

"There are no property tax dollars that went into this," Neitzke said. "Dan Jansen Fest, which is Memorial Day weekend, donated a lot of money to help us out. This is actually going to make their festival better."

WISN's broadcast partners at the Greenfield Patch said the donation was $30,000. An investment in the future as families begin a new Sunday tradition. The Greenfield farmer's market will take place Sundays from 10 a.m. to 2 p.m. through October.