12.
The Phoenix Project
What is the constraint in IT ?
“One of the most powerful things that IT can do is get
environments to development and QA when they need
it”
2x throughput increase with agile data

26.
I. Data constraint: Data floods company
infrastructure
92% of the cost of business
, in financial services business ,
is “data”
www.wsta.org/resources/industry-articles
Most companies have
2-9% IT spending
http://uclue.com/?xq=1133
Data management is the largest
Part of IT expense
Gartner: Data Doomsday

46.
III. Data Constraint companies unaware
• Ask Questions
– me: we provision environments in minutes for
almost not extra storage.
– Customer: We already do that
– me: How long does it take a developer to get
an environment after they ask ?
– Customer: 2-3 weeks
– me: we do it in 2-3 minutes

47.
III. Data Constraint companies unaware
How to enlighten? Ask for metrics
– How long does it take a developer to get a DB copy?
• QA?
– How old is data ?
• BI and DW : ETL batch windows
• QA and Dev : how often refreshed
– How much storage used for copies?
• How much DBA time?

121.
Agile Data Quotes
• “Allowed us to shrink our project schedule from 12
months to 6 months.”
– BA Scott, NYL VP App Dev
• "It used to take 50-some-odd days to develop an
insurance product, … Now we can get a product to the
customer in about 23 days.”
– Presbyterian Health
• “Can't imagine working without it”
– Ramesh Shrinivasan CA Department of General Services