MENLO PARK, Calif., Aug. 17, 2012 /PRNewswire/ -- Badgeville, The Behavior Platform and global gamification leader, today announced the launch of a revolutionary Customer Community, which rewards both customers and employees for sharing ideas and engaging with each other. Powered by Badgeville's award-winning gamification platform, the community not only offers resources for customers to connect, it also features cutting-edge gamification experiences to highlight community experts and the members who are most engaged.

The community, which has been in beta with Badgeville Founding Members, today opens to Badgeville's fast-growing community of over 175 customers around the globe. Exclusive to Badgeville customers, including marketers, developers, product managers, HR managers, learning executives and IT leaders, the Customer Community provides a modern, fully interactive resource to share and exchange best practices around gamification and leverage tools and techniques to optimize their own engagement programs.

"The new community is inspiring. I can learn how to get the most out of Badgeville by seeing how other clients are using the tool, exploring the knowledge base, or asking questions. Furthermore, it gives me a voice in shaping the documentation and product." -- Timothy Ponce, Senior Product Manager, Recyclebank

"I enjoy the unique ability to share stories about business objectives, strategies and outcomes. I am really interested to learn how different clients leverage specific aspects of the Badgeville platform and to share our own scenarios. It's such a learning platform, I expect some interesting exchanges." -- Stephen Duke, CEO, George Mobile

Since Badgeville's customers span from B2C to B2B to B2E, and from mid-sized startups to large global enterprises, the amount of collaboration across these disparate industries is extremely rare and highly valuable to clients. It is also invaluable to Badgeville's product team for real-time feature feedback and ultimately inspiring additions to the product roadmap based on client needs.

About BadgevilleBadgeville (www.badgeville.com), The Behavior Platform, is the leading provider of gamification and social engagement solutions for world-class businesses, enabling companies in virtually every industry to influence and measure user behavior. Companies and organizations from across the globe are using our award-winning Software-as-a-Service (SaaS) solution to increase customer loyalty, user engagement and employee performance. With 175 customers, Badgeville brings Game Mechanics, Reputation Mechanics, and Social Mechanics to world-class companies including Deloitte, EMC, Universal Music, Samsung, CA Technologies, Dell, Bell Media, NBC, The Active Network, and Recyclebank. Founded in 2010, Badgeville is based in Menlo Park, Calif. And has offices in New York and Europe. Follow @Badgeville to learn more.