Communications Audits

What are the big areas of risk that need to be audited? Though the social space continues to move at a very rapid rate, the six areas that have the most concern today are: brand and reputational risk, regulatory compliance, strategic risk, information leakage, third party risk and governance risk.

A well conceived communications audit, or communications effectiveness study is an effective management tool that helps target messages, media and audiences and improves the effectiveness of communications efforts.

Communications research programs often start with a communications audit, a method of research that determines how your core audiences perceive your organization. With this type of high-quality research, you’ll get strategic information to take your communications program to the next level. But the challenge is: How do you sell the audit (or any other research initiative) to upper management when you’re already fighting for every implementation dollar you can get your hands on?