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Every cellphone has an “International Mobile Equipment Identity”, or IMEI, number. It’s like a serial number for your phone, and you’ll need it if you ever need remote support, or if your phone gets stolen.

There are several ways to find your iPhone’s IMEI, but people don’t generally think to just check in iTunes — because it doesn’t say anywhere in the app that you can.

There’s no button or hint given, but if you simply plug your phone in and open iTunes, you can change the information shown in the lines for “Serial Number” and “Phone Number” by just clicking on them.

Alternate info, like your phone’s IMEI, your SD card’s ICCID, your iOS version’s build number, and your UDID (the phone’s other unique identifier that Apple likes to use for service requests) will cycle through as you click.

Simple, no? If you’re not using an iPhone, reader teejmya points out : Not just iPhones, but [for] all (if not most) phones: Dial * #06 #