Zillow debuted Zillow Tech Connect in November to allow real estate software providers to synchronize their products with Zillow’s systems. Customer relationship management (CRM) systems may integrate under Tech Connect to allow their customers to directly access and manage Zillow-generated leads from within their platforms.

Zillow offers contact management software itself, but launched the program in recognition that “what is ultimately important is that brokers and agents use the process they are most comfortable with, and that it efficiently connects them to consumers ready to engage,” the portal said.

To participate in “Zillow Tech Connect,” email techpartnerships@zillow.com to submit an application.