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August 14, 2012

TD Ameritrade Enhances Portfolio Rebalancing Platform

Advisors can now enter orders directly to the trading platform from iRebal

TD Ameritrade announced Monday that it has enhanced its rebalancing platform, iRebal, to improve accuracy and make the system more efficient. Advisors can now enter orders directly to Veo, the firm’s trading platform, from iRebal.

“An advisor placing trades in iRebal to the Veo platform will immediately realize time savings by reconciling clients’ accounts directly in the platform,” Justin Di Filippo, senior product manager of iRebal at TD Ameritrade Institutional, said in a statement.

“We’ve eliminated inefficiencies typically associated with the rebalancing process, including the need to export trade files and move back and forth between different technologies and platforms. This time-consuming process can now be executed with a click of a button thanks to an integration using Veo Open Access capabilities.”

The rebalancing and trading platforms are integrated using TD Ameritrade’s open application programming interface (API). Advisors can issue buy and sell orders in real time within clients’ portfolios.

“Using an API approach to integrate iRebal with Veo has really allowed us to reinvent the rebalancing process on the TD Ameritrade Institutional platform,” Chris Valleley, director of technology solutions for TD Ameritrade Institutional, said in a press release.

Other enhancements to the platform include simplified navigation and an enhanced dashboard that offers one-click access to advisors’ most commonly used tasks and workflows. Advisors can also create a customized report for clients with graphics to show portfolio allocation and holdings, and that includes the advisor’s own branding.