A hit iPhone app, via Armenia

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When I first discovered the popular iPhone photo app Instagr.am, my first thought was: Look, another creative use of a country code!

In this case, the country code in question is that of Armenia.

What I found interesting about the company is that it doesn’t refer to itself as “Instragr.am” but instead simply as “Instagram” even though it doesn’t own the Instagram.com domain. Perhaps now that it has 1 million users, it can raise enough money to purchase the domain. Or, perhaps the lesson here is that it doesn’t need to own a .com domain.