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As in "what is your favourite generic flavour that can be used on things?".

I'm a fan of strawberry. Strawberry flavour stuff is often the nicest of the bunch I.e Ice-pops, starburst, chewits. The scientists have perfected strawberry flavour whereas they seem to still have their work cut out dealing with blueberry which varies wildly from product to product.

The day someone makes an acceptable strawberry milkshake will be like the day Alexander Fleming discovere Penicillin. There will be a riot in the streets and people will queue for this "wonder flavour".