Microsoft has officially unveiled the new Windows logo, and unlike the several previous Windows logos it's no longer a flag, but actually a window. Which is weird, since Metro doesn't have windows. Love this bit: "It does not try to emulate faux-industrial design characteristics such as materiality (glass, wood, plastic, etc.)." A well-deserved jab at Apple's inexplicable obsession with skeuomorphic My First Operating System-esque interfaces.

These explanations for new logos - do they come from the design consultants (to help justify their costs) or from corporate HQ?

One of my favourites is BP's:

"The colours of the 'Helios' - named after the Greek god of the sun – suggest heat, light and nature. It is also a pattern of interlocking shapes: like BP, a single entity created by many different parts working as one."