Keyword Discussion Forum

I'm ramping up on my SEO, and I've just begun using keyword utilities. One of the ones I'm using differentiates between "Keyword", "keyword" and "KEYWORD". I've always thought that the search engines would consider all three the same. Does this mean that if I want to come up for "keyword" that I also need to target "Keyword" and "KEYWORD"?

google never sees case or you can say that google is not a case sensitive search engine, if you write KEYWORD and let it check through google spidder simulation, it will become as keyword not KEYWORD, so doesn't matter if you write keyword or KEYWORD.

Google has treated keywords in different ways, like if you search for mothers, it would have different results instead of the results displaying against the search query mother. As far case senstivity is concerned, google always read the cases in small caps. So if you type MoTHER or mother, doesn't matter at all. I searched for both you suggested, and got same results. :)