With that in mind, keywords are what you tell the search engineyou want to be found under. When a person searching for a productor service types "service they're looking for", they're alsogoing to type in the Maryland locality they live in.

Where do you put the keywords on your site?The title. Websites have more than one title. There is the urlitself, that can be considered a title, there is the title of thepage, and there is what shows up at the top of the browser.

So you get 3 opportunities to use the keyword, keyword phraseand Maryland in the webpage.

If you do not add "Frederick Maryland" to your company websiteor company blog, you don't stand much of a chance to being onthe first ten search term results pages if your company servesFrederick Maryland.

If you want to come up in the top ten Maryland search engineresults, you had better use the word Maryland more than once onyour webpage. You had better use the entire keyword combinedwith the keyword Maryland if you want to come up in the top ten.

Why is that?Let's say a person needs a to find a printer to get business cardsprinted up. If they type "printers" in a search engine they aregoing to see links to where they can buy a printer. So theyget smarter and add something to the search term, for example:

This is NOT a printing company, it is a printing companydirectory. Why does that come up and not a local printingcompany? Because the webmaster doing the search engineoptimization is more highly skilled than the local webmasters.Rather than try to beat the directory webmaster, I suggestyou use the directories existing page rank to help yourlittle (by comparison) printing company website to rankhigher.

Incoming Links.

How does a search engine determine who gets to be number oneand who gets to come in second and so forth?

The precise answer to that question is a tightly kept secretwithin the search engine head quarters, but it's generallyknown that link popularity figures prominently in therankings.

The term link popularity warrants an article unto itself andis beyond the scope of this article. Google the term and seewhat wikipedia says about link popularity when finished withthis article.

There are two aspects of link popularity:The total number of other websites that carry your link on it.The quality of those websites.

Tuesday, November 4, 2008

Search Engine Marketing aka Internet Advertising

What exactly IS Search Engine Marketing?

When you look for a product/ service/ something you need online, what do you do?

You look it up in a search engine, Google™ is the biggest search engine on the planet. OK, so what do you see when you look up a company or to find out who in your area performs the service, provides the product you so desperately seek?

Mission of Mercy, a nonprofit organization, seeks to restore dignity to all people by being an instrument of "healing through love". based on an innovative volunteer-based model, M of M is able to treat large numbers of patients with active and retired medical professionals

The top two listings are the official Mission of Mercy websitesthe next EIGHT are specficly targeted to promote the fact that the Mission of Mercy director; Linda Ryan, told me she needs a volunteer dentist more than any thing else.

All Google 'garnered' from the *official* Mission of Mercy website is the street address... not particularly useful if you're in need of a dentist...

What Frederick Web Promotions does for YOU is to get Google to say what YOU WANT Google to say!

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Having local-to-you people on social media flock to you is one sure fire way of getting Google to see YOU as THE dominant authority of X in your geographical area!

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