31 October 2009

Baby Parking?

Subway ad for the upcoming MoaCasa interior design show...

Yeah, yeah, nothing really to see here. It's just...well, let's take a closer look at the information block at the bottom left...Baby parking??? What's that all about? With activities (con animazione)?! Okay, so it's basically a "kids' area" where parents can leave their children to play while they peruse the furniture. It's just the choice of wording that is so...blunt. No euphemisms here. And in english too. Or maybe that's just enough to make "parcheggio bambini" sound euphemistic. It's just that i'd imagined hundreds of toddlers with bits subsituting pacifiers tethered like horses all aligned like so many cars in the Ikea parking lot.