#SFSW15 VIDEO: Here’s What Google Looks for in a Small Business Channel Partner

#SFSW15 VIDEO: Here’s What Google Looks for in a Small Business Channel Partner June 16, 2015 by Joseph Zappa Leave a Comment Filed Under: #SFSW15 At Street Fight Summit West earlier this month, Google business development executive Jon Sofield broke down the search giant’s strategy for identifying small business technology partners and maximizing the impact of co-op market development funds.Read the full article

#SFSW15: Jon Sofield "Google Channel Sales and the New Old Co-op"

The search leader is looking at new ways to diversify its partnerships in order to create value for co-operative marketing budgets. As buyers hone their strategies, it has precipitated an evolutionary change in the way Google views its place in the marketing ecosystem. * Jon Sofield, Business Development, Google