The importance of blogging for your business

06 Aug The importance of blogging for your business

Entrepreneurs know that marketing is one of the key functions of any business. No matter what kind of work you do, you can’t be successful unless people know about your company.

Let Customers get to Know You
In today’s world, most people seek out products and services with a quick Google search and then choose from one of the first few businesses that pop up. That’s why blogging is one of the best ways to drive new customers to your business.

Blogging helps you increase your internet presence, creating more pages for Google and other search engines to crawl for keywords. If your website is simply a single page listing your services, it might end up a few pages back on search results where few potential customers will find you.

By blogging about each of your services, you optimize your website for search engines. Those search engines will sort the keywords that consumers are searching for and present you as an option to more people looking for the kind of products or services that you provide.

Build trust
Once those customers get to your website, your blog will give them confidence that they can trust you to do a great job. A blog is an excellent way to show off your expertise.

If you find yourself fielding the same questions from most clients, you can write blog posts addressing those issues. If your services are difficult to understand, you can explain them in a blog post. If there are changes to your business or industry, you can blog about them. When you have a blog, you’re able to position yourself as an industry leader.

Cost – Effective
Blogging is a highly effective low-cost method of marketing your business. Your expertise and the time to write a post is all that you need to create a successful blog that drives business for your company.

However, as a business owner, your time is at a premium. You know you can’t afford not to have a blog, but there are also countless other tasks on your plate and writing regular blog posts just keeps falling to the bottom of the to-do list.

That’s where we can come in handy. When you work with professional freelancers, you get all of the benefits of a quality blog without the time commitment of writing it yourself. If you’re ready to upgrade your website, a blog written by Jenn Marie Writing & Marketing is the best way to do it.