Shoppers like unit pricing, product labeling, but not specialty food and concession prices

ByRalph Shaffer, Special to The Christian Science MonitorJanuary 3, 1983

San Francisco
— Today's shoppers are paying more and more attention to unit pricing and product labeling, according to the latest Shopper Report of Consumer Network Inc.

Of those shoppers polled by the marketplace surveillance organization:

* 81 percent agreed there was a growing high level of interest in unit pricing; some learned that smaller packages (in size) are often priced to be more economical than larger so-called ''economical'' packages.

* 96 percent felt better control is needed on freshness dating; some said dates are often hard to find on packages (often covered by price tickets) and sometimes difficult to decipher because of codes.