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Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

THE DIP BLOG by Seth Godin

All Marketers Are Liars Blog

The paralysis of unlimited opportunity

There aren't just a few options open to you, there are thousands (or more).

You can spend your marketing money in more ways than ever, live in more places while still working electronically, contact different people, launch different initiatives, hire different freelancers... You can post your ideas in dozens of ways, interact with millions of people, launch any sort of product or service without a permit or factory.

Too many choices.

If it's thrilling to imagine the wide open spaces, go for it.

If it's slowing you down and keeping you up at night, consider artificially limiting your choices. Don't get on planes. Don't do spec work. Don't work for jerks. Work on paper, not on film. Work on film, not on video. Don't work weekends.