Promo Marketing

The classic video game company, Atari, has developed a cap with Bluetooth speakers built into the visor. The hat can connect and integrate with the wearer’s smartphone to play music, and even has a built-in microphone for phone calls.

The caps are not available to the public yet, but they’re expected to be included in a promotional swag package with a T-shirt, and a copy of Atari Flashback for PS4 or Xbox One costing around $300 for the bundle.

Tech Day

This article is all about using promotional swag at trade shows, networking events, and conventions to make your brand stand out in the minds of potential clients. The idea is to select an item that is desirable, makes a statement, has staying power, and can be easily transported.

Maybe I’m biased, but I think headwear meets all of those criteria.

Make attendees want your promo product.

Don’t keep your freebies hidden.

Choose travel-friendly promotional swag.

Make it reciprocal.

Follow up.

Display Sales

“Promotional products—usually imprinted with a company’s name, logo, or message—include useful or decorative articles of merchandise that are used in marketing and communication programs. Imprinted products that are distributed free are called promotional products. Imprinted items given as an incentive for a specific action are known as premiums. Business gifts, awards, and commemoratives are also considered promotional products.”

This article covers everything you need to know about promotional swag from A to Z including the items listed below.

What is a promo product?

Why does my business need a promo product?

Do people remember the company on a promo product?

Do people keep promo products?

Do promo products have an impact on consumer opinion?

What’s the ROI on promo products?

What other kinds of technology do you think will be implemented into headwear in the coming years? Let us know in the comments below. You can also follow us on Instagram using the hashtag #hatswork.

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.