As Shep points out in his article, customer expectations are higher today than ever before; a trend we expect will continue rising. Customers today aren’t comparing you to your direct competitors, whether in size, market share or industry. Instead, they’re comparing your service to the best service they’ve ever received — whether that’s from a company or another person.

For more of Shep’s views and opinions on the all-important customer expectations (including some highlights from our report!) read his full article here:What Customers Want and Expect.