Private Party

Starting small with slogan tees and printed sweaters, the power of social media has taken Los Angeles-based Private Party around the world. With a finger firmly on the digital pulse, the brand pulls its snappy slogans straight from viral hashtags and trending content, reacting quickly to appeal to a new millennial audience who wants clothes that speak for themselves. Referencing everything from song lyrics and model-off-duty style to high-end fashion and the rise of the Insta-celebrity, weekend-ready must-haves come in the form of T-shirts, sweaters and tank tops crafted from super-soft, lounge-approved marl and fleece jerseys.