However, tapping into these markets may be harder than CEOs confident growth predictions anticipate. Over a third or 38% of global financial services CEOs see the availability of key talent as a major deterrent to their ambitions.

With little talent in the queue , competition for recruitment is leading to high staff turnover and escalating salaries according to the 14th annual PwC Global CEO survey.

China tops the list of countries where these CEOs are actively targeting new talent as they look to offset the slow growth domestically . This is followed closely by Brazil, India and the US.

Insurance CEOs are upbeat about their future prospects , with over half or 56% very confident they will see revenue growth over the next three years.

Asset management CEOs are the most optimistic financial services group surveyed . Much of this confidence comes from the huge potential created by an ageing global population and nervousness over retirement income, which is forcing people to consider putting more money aside.

Banking CEOs are adjusting to a new landscape as well . A fair percentage at 36% those surveyed said they have fundamentally adapted their companys strategy in the past two years, driven primarily by changing attitudes to risk.