With its TradeKing and Zecco Trading integration complete, online broker
TradeKing enters the New Year with a trading experience now even better
equipped to meet the needs of today’s active investor. The “new”
TradeKing is a significantly larger online brokerage seven years after
its founding, with more than 500,000 total accounts, making it the
country’s sixth-largest online broker1.

Entering this next phase of its history, TradeKing intends to prove to
the industry that the core “disrupter” values on which it founded the
company -- including low, transparent pricing, exceptional customer
service and a commitment to providing some of the industry’s most
innovative technology -- will remain unchanged and continue to guide the
firm’s future direction.

“Too many online brokerages abandoned a focus on transparency and a
‘customer-first’ mindset as they’ve grown,” said Don Montanaro, CEO of
TradeKing. “TradeKing intends to live our values every day as we
continue to expand and show what excellence means in the online
brokerage industry. 2012 was a milestone year for our firm but I truly
believe the best is yet to come for TradeKing and our clients in the
months ahead.”

Product:

TradeKing continues to enhance its TradeKing LIVE platform so active
trader clients can leverage fast-performing tools and real-time
information. Daily users of TradeKing LIVE have doubled as a result of
the Zecco acquisition. The HTML5 site now features:

A new redesign that offers both a light and dark background along
with the ability for traders to customize features on the main
dashboard

TradeKing’s mobile apps for the iPhone and Android devices continue to
gain traction among investors. Both apps feature streaming quotes and
watchlists, the ability to trade stocks and options, charts, option
chains and alerts.

The TradeKing Trader Network social community continues to be a
popular channel for investors to connect with one another, share
experiences, ideas and strategies, see what others are trading and how
they are performing. TradeKing also considers the Trader Network to be
an extension of its service channel, giving the firm yet another way
to listen to and interact with its clients.

TradeKing’s open Application Programming Interface (API) remains an
important part of the company’s strategy and the API is continually
enhanced by TradeKing. The API is specially designed to help
developers, partners and tech-savvy investors create highly-customized
trading platforms and “Apps,” opening up a whole new avenue to deliver
greater choice for the firm’s clients.

Increasing numbers of organizations such as SmartStops, ionDesk
and CoolTrade have already integrated their tools with TradeKing’s
API.

We launched TradeKing Forex, offering Forex capabilities to help
clients diversify their investments. With these capabilities, clients
can:

The TradeKing site also underwent a significant brand redesign to
integrate features from the former TradeKing and Zecco sites. The new
site offers a streamlined look and feel, plus a number of
enhancements, including:

A new, redesigned research center

A new alerts center that enables clients to set up alerts that are
delivered via both email and mobile

Upgraded navigation to help clients more easily find key features

Education:

In keeping with its philosophy that an educated trader is a better
equipped trader when it comes to navigating a variety of market
conditions, TradeKing continues to offer a range of tools and services
to help investors hone their craft:

In 2012, TradeKing hosted 62 live
educational events, including 14 webinars, 38 Midday Market
Calls and 10 Weekly Option Reviews. These events drew more than
8,300 attendees, with seven different speakers, 60 different
topics, and more than 30 hours of live online programming.

This past year, TradeKing introduced its series of Midday
Market Calls, a new program of “bite-sized” market
analysis and trading ideas for both stock and option traders.
Taking place each Tuesday at noon Eastern, the Midday Market
Calls (featuring Michael Kahn of Quick Takes Pro and Barron’s
“Getting Technical” columnist) have quickly become one of
TradeKing’s most popular educational events.

TradeKing also launched its new Weekly
Options Review each Monday at noon Eastern. Investors can
join former CBOE market maker Dan Sheridan of Sheridan Options
Mentoring and TradeKing Senior Option Analyst Brian Overby, as
they team up to discuss a potential trade set-up and weekly
analysis.

Online videos continue to be a popular educational resource for
investors. In 2012, TradeKing clients watched 289 different videos
for a total of 57,103 views over 15,851 hours.

Service:

Providing the industry's best client service continues to be
TradeKing's number one commitment. To achieve that end, TradeKing
boasts some of the most highly qualified customer service associates
in the industry:

More than 49% of the firm’s registered reps hold FINRA Series 4
licensing (Registered Options Principal) and 51% have the Series
24 license (General Securities Principal).

TradeKing’s outstanding service was once again recognized by the
industry with a four-star ranking for the sixth consecutive year
in Barron’s 2012 Online Broker Survey and was selected #1
for customer service for the fourth time in SmartMoney’sannual
broker survey.

TradeKing also appreciates the value of social media as an important
channel for client interaction. The firm participates actively on
Twitter, Facebook and Google+, with a growing presence that today
numbers more than 16,500 Twitter followers and nearly 30,000 Facebook
“likes,” among the highest in the industry.

Corporate:

The management team of the “new” TradeKing includes some of the
industry’s most highly experienced financial services executives, all
of whom are TradeKing founders:

Donato Montanaro, CEO

Richard Hagen, President and COO

Thomas Desmond, CFO

Philip Claxton, Chief Compliance Officer

CIO, CTO & Developer Resources

About TradeKing Group, Inc.

TradeKing Group, Inc. (www.tradeking.com)
consists of companies that provide online brokerage services, social
communities for investors, investor education and more. Its subsidiary,
TradeKing, is a nationally licensed online broker/dealer dedicated to
empowering the independent, self- directed investor. It offers simple,
low flat fees ($4.95 per trade for both equity and option trades with
$0.65 per options contract).2 The TradeKing platform features
powerful online equity, options, ETF, mutual fund and fixed-income
trading tools accompanied by a rich set of news, research and analysis
capabilities.

2 Please see www.tradeking.com/rates
for more details on trade commissions for low priced stock, bonds,
mutual funds and other securities.

Options involve risk and are not suitable for all investors. For more
information, please review theCharacteristics
and Risks of Standard Optionsbrochure before you begin
trading options. Options investors may lose the entire amount of their
investment in a relatively short period of time.

$4.95 for online equity and option trades, add 65 cents per option
contract. TradeKing charges an additional $0.35 per contract on certain
index products where the exchange charges fees. See our FAQ for details.
TradeKing adds $0.01 per share on the entire order for stocks priced
less than $2.00. See our Commissions and Fees page for commissions on
broker-assisted trades, low-priced stocks, option spreads, and other
securities.

Online trading has inherent risks due to system response and access
times that vary due to market conditions, system performance and other
factors. An investor should understand these and additional risks before
trading.

TradeKing provides self-directed investors with discount brokerage
services, and does not make recommendations or offer investment,
financial, legal or tax advice. The content of this press release is
provided for educational and informational purposes only, does not
constitute a recommendation to enter in any of the securities
transactions or to engage in any of the investment strategies presented
herein, and does not represent the opinions of TradeKing or its
employees.

Content, research, tools, and stock or option symbols are for
educational and illustrative purposes only and do not imply a
recommendation or solicitation to buy or sell a particular security or
to engage in any particular investment strategy. The projections or
other information regarding the likelihood of various investment
outcomes are hypothetical in nature, are not guaranteed for accuracy or
completeness, do not reflect actual investment results and are not
guarantees of future results.

Forex trading involves significant risk of loss and is not suitable for
all investors. Increasing leverage increases risk. Before deciding to
trade forex, you should carefully consider your financial objectives,
level of investing experience, and ability to take financial risk. Any
opinions, news, research, analyses, prices or other information
contained does not constitute investment advice. Please note that spot
gold and silver contracts are not subject to regulation under the U.S.
Commodity Exchange Act.

TradeKing Forex, Inc. acts as an introducing broker to GAIN Capital
Group, LLC ("GAIN Capital"). Your forex account is held and maintained
at GAIN Capital who serves as the clearing agent and counterparty to
your trades. GAIN Capital is registered with the Commodity Futures
Trading Commission (CFTC) and is a member of the National Futures
Association (NFA) (ID # 0339826). TradeKing Forex, Inc. is a member of
the National Futures Association (ID # 0408077).

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