Big Billion Days: Flipkart sells over 10 lakh products in 10 hours

Brand saw over 1.6 million app installs in two daysETRetail | October 13, 2015, 16:19 IST

Flipkart, India's biggest etailer, said it sold 10 lakh products on October 13 in the first 10 hours of 'The Big Billion Days' five-day sale.

The company said in a press release that it recorded sale of 25 items per second, with its website registering six million visits.

"The Big Billion Days have started off with a bang this year. We have sold 1 million units already and expect to do a higher number by the end of today's fashion sale," said Mukesh Bansal, head of commerce platform at Flipkart. "It is great to see 1.6 million app installs in the last two days, which is a great indicator that India has been preparing well for 'The Big Billion Days'."

The highest traffic on the Flipkart website emanated from Bengaluru, Delhi and Chennai among metros and Ludhiana, Lucknow and Bhopal among other cities.

Footwear, men's clothing and accessories have been the top selling categories so far. Men's products witnessed a bigger spike in demand than other fashion categories.