NEW GENT SINCE 2010
New Gents are the larger version of the Swatch Original Gent watches. The case size for New Gent is 41mm, while the case size for the Original Gent is 34mm. Water resistant (30 m/3 bar), Shock resistant, Quartz precision.

LADY SINCE 1983
The plastic watch design for woman. Its case is similar to the Gent but decidedly smaller. Plastic cases, with most straps in plastic, silicone or metal. 25 mm case Ø, Water resistant (30 m/3 bar), Shock resistant, Quartz precision.

CHRONO SINCE 1996
Sportive fashionable chronograph watch. Some of them have a tachymeter, helps you estimate the speed you are going. Some of the dials are brightly coloured. On some models the hands glow in the dark. Usually straps are in leather or they have a steel bracelet.
Water resistant (30 m/3 bar), Shock resistant, Quartz precision.

THE CHRONO SINCE 2005
Sportive fashionable chronograph watch. Some of them have a tachymeter, helps you estimate the speed you are going. Some of the dials are brightly coloured. On some models the hands glow in the dark. Usually straps are in leather or they have a steel bracelet.
Water resistant (30 m/3 bar), Shock resistant, Quartz precision.

MEDIUM SINCE 1995
Designed for women with a casual and fashionable style. Stainless steel and aluminium cases, with most straps in metal, steel or leather.
On some models the hands glow in the dark.
33 mm case Ø, Water resistant (30 m/3 bar), Shock resistant, Quartz precision.

AUTOMATIC SINCE 1997
Swatch Automatic models are amazing watches with a self-winding mechanical movement.
All models offer a classic and elegant alternative for the style-conscious man or woman. Available with sapphire glass and
luminescent features on some models. Stainless steel, leather or rubber straps, water resistant (30 m/3 bar), shock resistant.

Big Classic
Designed for classy people with refined tastes and a sure sense of style, BIG CLASSIC is everything the name promises: a big, 41 mm diameter watch head offers a wide-open space to show what a classic is all about. Water resistant (30 m/3 bar), Shock resistant, Quartz precision.

IRONY BIG SINCE 1994
Big modern and bold, designed for men and women. The Big is a real unisex watch. Aluminium case, clean and elegant design. On some models the hands glow in the dark.
Iconic Irony Family, Water resistant (30 m/3 bar), Shock resistant, Quartz precision.

Heroes and Friends
Flik Flak also features popular characters such as: Hello Kitty, Spiderman, Disney, Batman and much more! Every Flik Flak watch is Swiss made. Their power comes from the Swiss quartz movement, they are all shock resistant and can be machine washed (maximum temp of 40°C).

The Club Watch is the key to the Swatch Club Premium Membership. Simply buy this watch to enjoy exclusive benefits as a Premium member!Every Club Watch comes with a special personal code which you need to enter on www.swatch.com/clubmembership to validate your membership.

First you dream it, then you do it. Picture your ideal destination, paint yourself into the scenery. Climb on board, add a first mate, a sailor or two, and sail away on the seas of adventure. Discover a world of spectacular color—in red, white & blue!

There's no better way to spend the day than to play a few games with your friends. Call them all to the playroom, shut the door and pick a favorite way to pass the time. Pick up sticks, trade cash for houses and hotels, discover another way to have fun. Playtime!

Swatch presents the radical reinvention of the Automatic watch – The front tells the time, the back tells the story! Swatch SISTEM51, 100 percent Swiss made, features a self-winding mechanical movement with only 51 parts and an exceptional 90 hour power reserve.

Flik Flak® Sunny HoursLights off. Imagination on. For kids, bedrooms, tree houses and car journeys are sets for the most spectacular movie scripts – directed by fantasy. Flik Flak assigns leading roles in its Spring Summer Collection 2015 to learning to tell the time and igniting the imagination.

Swatch Roland-GarrosSwatch has created two new Roland-Garros models, FAST SERVER and HIT THE LINE, both models offer sporty & classy looks that suit tennis fans worldwide. FAST SERVER is a Chrono Plastic whose stopwatch functions offer endless opportunities to time activities on- and off the court. HIT THE LINE, a Swatch Gent, goes one step further and presents a tennis-ball design on the dial. Both Roland-Garros Specials come with colorful special sleeves that also feature attractive tennis-themed designs.

Core CollectionDiscover the Swatch Core Collection on the Official US online store. These are selections that are not only trendy but statement pieces, selections varying from the traditional Swatch DNA of plastic & Silicone watches to our indefinable Irony collections. There is something for everyone.

Women's WatchesSwatch presents you its wide range of watches for Women on the Official US online store. From classic to trendy, silicone to metal, colors and sizes available that are sure to please even the toughest customer. Discover your new favorite today.

Men's WatchesSwatch presents you its wide range of watches for Men on the Official US online store. The perfect watch is here, for the manly man or the fashion forward type, lightweight or heavy weight style, the perfect selection awaits. Discover your new favorite today.

Girl's WatchesDiscover girls watches from Flik Flak, Swiss made watches for children that are designed to make learning time easy and fun. Flik Flak watches are shock-resistant, and those with a fabric strap can be machine-washed.

Boy's WatchesDiscover watches for boys from Flik Flak, Swiss made watches for children that are designed to make learning time easy and fun. Flik Flak watches are shock-resistant, and those with a fabric strap can be machine-washed.

The latest and greatest has arrived! Browse our selection of stylish Swiss made watches that are timeless classics and perfect for any mood or outfit.

From Original Gent watches that started the Swatch revolution to ever popular New Gent collection that arrives in a variety of colors, shapes, and unique designs, find the one that’s perfect for you to create your swatch memory!

BestsellersCheck out this month’s best sellers! A wide selection of popular sizes and colors that would be sure to fit any outfit and any budget. From the ever popular Unisex New Gent Collection which is available in a variety of contrasting colors to our dynamic Irony collection, start tomorrow’s trend today!

Online ExclusiveDiscover the Swatch Online Exclusive items on the Official US Online Store. These are special items you can’t get at your local store. From seasonal items to the classics you remember as a kid, we always have something for everyone.

Gold & Rose Gold WatchesGold is sexy, elegant, and classy all rolled into one. The essential Full-Blooded to the radiance of Warm Glow, Dreamwhite for the day and Dreamnight for your night, it’s a dream every time. Any selection makes the right statement to capture the essence of you.

Skeleton WatchesDiscover our wide range of skeleton watches. Skeleton Watches are a new way to view the time….literally. Our transparent casing allows you to see the gears and all the functioning pieces that power the Swatch you love. Get one today and you’ll never see the time the same way.

Digital WatchesSwatch Touch brings streetwise fashion to the wrist, showing inspiration from urban rhythms and electronic beats. Swatch Touch watches gives touch-screen access to six digital functions: two time zones, date, chronograph, alarm, timer and beep. You sweep through the functions with ease using finger-taps and sideways scrolls and optional built-in back-light to assure readability under all conditions.

Women\'s WatchesSwatch presents you its wide range of watches for Women on the Official US online store. From classic to trendy, silicone to metal, colors and sizes available that are sure to please even the toughest customer. Discover your new favorite today.

The latest large-scale Maxis—supersized Swatch Gents designed to hang on the wall.Swatch presents an extra-stylish collection of its celebrated Maxi Swatch wall clocks. The latest large-scale (height 83 inches) Maxis-supersized Swatch Gents designed to hang on the wall.

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YELLOW LACQUERED

This striking watch allows you to see the colorful components within. "Yellow Lacquered" contains randomly selected mechanisms making each one truly unique. (Product likely to differ from the pictures shown)

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the very first color i wanted to buy when i first saw it! the combination of color is just awesome. ive seen this in japan and wasnt able to purchase it because of my flight and i finally got to see it again in manila, it was a little more expensive but went ahead and purchase it, i could wear it in any color i want so carefree and fun!

durabler Review by Monaco2000

(Posted on 7/5/13)

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i never remove this watch. Bright yellow looks gets attention. I lift weights and do cardio 7 days a and this watch is always there, even in the sauna, spa and steam room. What a great timekeeper!

Love the bright yellow! Review by Margie

(Posted on 6/18/13)

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Great color and fascinating gear works. I just may have to get more colors!

uclERile Review by Javier

(Posted on 1/6/13)

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I gave this watch to my daughter-in-law for Christmas. She was very exitced because she has a toddler and in giving her baths, she had forgotten to take off her watch and ruined it. She says that all Swatch watches are waterproof. I didn't know that, but she is very happy with her gift.

Cheerful! Review by Patty

(Posted on 12/5/12)

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This is a comfortable watch that never fails to cheer me up. Love the bright yellow and looking at the insides. Gets lots of compliments!

Great look, but quality not worth the price Review by RP410

(Posted on 12/4/12)

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I bought this watch for my daughter and within several months the loop on the strap broke off. Swatch is unable to replace the loop so I said I'd buy a replacement strap, but they don't even have any in the yellow lacquered. (This was a new watch less than a year ago!) The process on the phone of getting this information and trying to find other available colors was slow and frustrating. No luck. Guess we'll use a rubber band...

awesome Review by vivek_sirohi

(Posted on 11/24/12)

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awesome watch

great! Review by flor

(Posted on 9/2/12)

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i love the colour!!!!! i love it!! it´s amazing!!! a friend has it in pink and i love it also!!

yes Review by mohmmd

(Posted on 7/18/12)

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goood

Excellent Review by J

(Posted on 6/17/12)

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Love the colour, and quality of the watch. Seeing the inner workings of the watch is a nice added detail. Both great for men and women.