Matcha Latte Media

As a social venture, MATCHA LATTE MEDIA aims to put Japanese culture into the hands of consumers around the world. Our first step is to provide the expanding $90 billion global tea industry with access to Japanese tea producers through Yunomius, an online marketplace. Expanding horizontally into tea ware, tableware, interior furnishings, and gourmet cooking ingredients, we intend to bring Japanese producers onto the world stage. 株式会社MATCHA LATTE MEDIAは、日本文化を世界の消費者にお届けする事を目標としたソーシャルベンチャーです。最初は、「ユノミアス」という通販マーケットプレイスを通して、成長している９兆円のグローバル茶業界に日本茶生産者へのアクセスを提供していきます。茶器、食器、雑貨、グルメ食材などに横に拡大しながら、日本の生産者を世界の舞台に連れていきます。

How we got started

Matcha Latte Media KK was launched in January 2012 as a result of founder Ian Chun's work with Kyoto Obubu Tea Plantations (see Starting a Tea Business - Background). Our mission was to put Japanese culture into the hands of consumers around the world. We feel that many products, including Japanese tea, gain much of their value from an understanding of the culture and society behind them, not simply from their physical qualities. Many of these cultural products in Japan are produced by small-scale producers, and we had hoped to bring them to global markets by providing an e-commerce marketing service. However, the Japanese tea industry called to us, and as a product so central to Japanese culture, we fell in love. 2013 marks our pivot from a consultancy into a tea business with the Yunomi.us website. We hope you will support us and follow along as we build a paradigm changing business. We also invite you to follow along as we build this business by reading Co-Founder Ian Chun's blog: Starting a Tea Business.

Follow

Yunomi bridges the language and cultural borders that separates Japanese tea farmers with tea enthusiasts worldwide. More than “farm-to-table”, we believe in “people-to-people”—at Yunomi, you can read about the farmers who grow your tea, while we translate your feedback into Japanese so they can learn about you! Join us in a life steeped in tea!