2015 Year in Review

The Best and Worst in Business and Entertainment

2015 Year in Review

The Best and Worst in Business and Entertainment

Marketing Top Three!

These three companies ranked 1, 2 and 3 in Marketing. In a marketplace filled with more products and services than any consumer can use, reaching your customers is critical. These three companies pulled out all the stops and rose above the rest!

The National Baseball Hall of Fame and MuseumThe Baseball Hall of Fame and Museum was founded in 1939 and is a not-for-profit educational institution dedicated to preserving the history of the game, honoring its outstanding contributors, and connecting generation of fans. When you visit and become a member, you are asked to name your favorite team and player. All marketing materials that are sent to members include information and pictures that appeal to your favorites. This is a very clever way to personalize marketing material.

DraftKingsDraftKings is a fantasy sports website for major league sports. Started in 2007, DraftKings.com has become very popular. DraftKings appeals to sports fans and gamblers. In 2015, DraftKings came under attack for unregulated gambling. Fantasy sports will continue but gambling regulations will soon be placed on the industry.

GEICOThe Government Employees Insurance Company was founded in 1936 and was for U.S. Government employees and members of the military but now provides insurance coverage to other customers. GEICO is one of the fastest growing auto insurers in the United States. Through years of branding, the GEICO Gecko is instantly recognized as the company's mascot. It was voted America's favorite advertising icon in 2005.

Baseball Hall of Fame

Draft Kings

Geico

Best Products of 2015

iPhone 6s

Fit Bit

Worst Products of 2015

Hoverboard

Takata Airbags

iPhone6 S

Fit Bit

Hoverboard

iPhone6 S

Fit Bit

Hoverboard

Top Movies of 2015

Star Wars: The Force AwakensStar Wars was EVERYWHERE! The anticipation around this movie was sure to make it a massive hit. The movie appeals to all ages. People old enough to remember the first movie were excited to see some old characters return. Young people who have watched the older movies or have only been exposed to the current hype were also excited. To ensure its' commercial success, Disney had many marketing tie-ins such as toys and clothing. However, they also had some more unique ones such as Subway, Duracell Batteries, Cover Girl Cosmetics, Fiat, and Hewlett Packard.

Avengers: Age of UltronMarvel has a massive and very loyal fan base but the movie was still highly marketed. The movie's trailer was released at Comic Con and was advertised using products such as Gillette.

Musical Chart Toppers

DrakeDrake came out with a surprise album in 2015. He announced the album on Twitter and released it the same night. The album, "If You're Reading This It's Too Late" contained songs featuring Lil Way, Travi$ Scott, and PartyNextDoor. The album was not expected and doing it without any notice created a lot of publicity, which helped sales.

Fetty WapHe was called the artist of the Summer of 2015 and was often in the Top 10 on Spotify. He released his first single on SoundClound, which is an audio streaming service, which made his music widely available even before he even released his first album in September 2015.

Drake

Chart Toppers

Fetty Wap

Drake

Chart Toppers

Fetty Wap

Top 5 Players in Major League Baseball

Bryce HarperWashington NationalsThe National League's unanimous Most Valuable Player hit.330, led the National League with 42 homeruns, runs scored (118), on-base percentage (.460) and slugging percentage (.649). Harper at age 23 is the youngest Most Valuable Player since Johnny Bench in 1970.

Josh DonaldsonToronto Blue JaysDonaldson became only the fourth third baseman in history to lead his league in runs (122) and RBI (123). He was one of four third basemen to have a 40 homerun and 40 doubles season.

Paul GoldschmidtArizona DiamondbacksGoldschmidt finished second in MVP voting. His batting average was .321 and he hit 33 homeruns, 38 doubles, 110 RBI. He had a career high in runs (103), stolen bases (21), walks (118), on-base percentage (.435), and slugging percentage (.570).

Andrew McCutchenPittsburgh PiratesMcCutchen is a great defensive center fielder and is one of the best players in MLB. He is the leader of the Pittsburgh Pirates. Despite getting off to a slow start in 2015, he hit .292 and had a 401 on-base percentage and .488 slugging percentage. He scored 91 runs, 96 RBI, 36 doubles, 23 homeruns and had 98 walks.

Mike TroutAnaheim AngelsTrout is ranked as one of the top offensive players in baseball. In 2015, he hit .299, .402 on-base percentage, 104 runs scored, 32 doubles, 41 homeruns, and 90 RBI.