Marketing Sciences Practice

Practice Leader

What We Can Do For You

We help you examine any aspect of three important broad business problems: understanding your market landscape to best identify opportunities, optimizing your offering for what it is and who and how it will target, so that ultimately you succeed in-market with the needed revenue from customer spending. We determine your specific business issues collaboratively, then we identify marketing science solutions and the pertinent methodologies and measurements, and finally we translate those solutions into meaningful business insights, recommendations, and plans.

How We Work With You

First and foremost, we offer you the undivided attention of senior consultants with decades of experience in the field. The benefit to you is inestimable. Aside from our technical expertise and business acumen, this means that we are acutely conscious of practicality, accessibility, and responsiveness to your business objectives. Consequently, in our work, we strive to follow this process.

Determine Your Business Problems

Translate Business Needs to Research Objectives

Devise a Practical Plan of Action

Obtain Necessary Data

Conduct the Planned Analytics and Modeling

Interpret Results, Develop Learnings

Translate Findings Into Business Implications

Determine Next Steps

Projects do not end with the final report. Findings and decisions lead to new business questions, requiring new solutions, beginning the process again.

Benefits

Creative Meaning

Translating business problems into choices of relevant methods & models

Related Products

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Testimonials

Lodestar has helped us assess the effectiveness of three brand-building campaigns among North American investment advisors and wealth managers in recent years. Each engagement has helped informed the design and execution of our next efforts – and we’ve consistently seen our KPIs improve. What we like about Lodestar is that they think like brand strategists, not just plug ‘n chug market researchers.