McCormick Products Make Food Nice to Look At

These ads for McCormick convey the message that by using their brand of mustard, your food will not only taste better, but "look" prettier as well. As much as I love the muscle-flexing chicken (that humor often works for advertising), leaving people with a "taste" for their mustard rather than having the food "pose" for the ads would have been much more effective.

The ads were created by advertising agency Publicidad Augusto Elías, México with creative direction by Ricardo Curiel, Lluís Monsó and Luis Monsó. The copy was written by Ricardo Curiel and Valeria Rojas.