Szkutak also said that Prime member numbers were increasing, and that customers were buying more digital movies and TV shows although he gave no figures saying, “I can’t give specifics for [consumer] attach rates, but the business is making progress on the video content side.”

Amazon have been securing online content deals in the streaming battle with Netflix and currently offer around 36,000 titles for Prime Instant Video subscribers. The service offers access to unlimited streaming to a selection of the Amazon Instant Video library, as well as access to thousands of kindle ebooks, and free shipping on products purchased from the Amazon store.

Szkutak also said that Amazon will continue securing content for their video-on-demand platforms saying, “You should expect that we will be spending more on content on Prime over time.”