Future google

Microsoft CEO Steve Ballmer tried to present his company’s underdog position in search — and in mobile — as opportunities “to grow” in remarks at Silicon’s Valley’s Churchill Club. But he added, “I don’t like not being number one” in his interview with VC Ann Winblad. Ballmer in the conversation addressed a wide range of issues, from problems with Windows, to online advertising and search to the future of mobile. He predicted massive growth in the smartphone market but contended that RIM (the US market leader) and Apple’s iPhone (the innovator and market maker) would ultimately become niche players. Ballmer compared the smartphone market today to the PC market in 1983. He argued that the “separation of hardware and software” (as on the PC) would be a key success factor. The difference now is that there are several players conceptually right there with him — Android most notably. Windows Mobile badly … [Read more...] about MSFT’s Ballmer Interviewed, Vint Cerf Predicts The Internet’s Future, Google’s New Anti-Carrier Patent & “Everyone Hates comScore”

On Inside Search, Google shared their 15th birthday with the world, announcing changes to their search algorithm and search experience. This was celebrated at a press conference held on September 26th 2013, where they discussed the launch of a new search algorithm, code named Hummingbird. The launch of a new algorithm shocked the online marketing world, especially as this algorithm has already been live on Google.com for at least 30 days. So what do we know about this new algorithm, Hummingbird? Let’s start with the information shared by Google on their blog. They start by discussing improvements to their Knowledge Graph, making it easier and quicker for people to access answers to their questions. “ You can pull up your phone and say to Google: “Tell me about Impressionist artists.” You’ll see who the artists are, and you can dive in to learn more about each of them and explore their most famous works.” According to Google, this search algorithm is … [Read more...] about Google Hummingbird & What it Means for Online Marketers & SEO

Editor Note: Many points in this post are the author’s speculation/prediction of the future and not concrete fact. Everyone is talking about “Mobilegeddon,” the recent change Google made to its search algorithm, penalizing sites that do not provide a good experience for mobile users. However, there was another recent update, which passed largely unnoticed and accordingly received an even more fitting name – Phantom. Why does it matter? You need to anticipate how Google search will evolve in the near future so you can plan and adjust accordingly. In this blog post I will try to make a prediction about how the company will evolve the search algorithm in order to make sure it continues to rule the internet. The Google Algorithm Changes Forecast The main point to remember is that search is the pinnacle of Google’s business strategy, so the company has to do everything in its power to protect it and keep it healthy. Search is all about the user – Google … [Read more...] about Predictions For The Future: Google’s Algorithm Updates

Google is undertaking the most radical change to its search results ever, introducing a “Universal Search” system that will blend listings from its news, video, images, local and book search engines among those it gathers from crawling web pages. The new system officially rolls out today for anyone using Google.com and searching in English. Not everyone will see it at first, but over the course of the next several days, Universal Search should be more, well, universal. A new navigational interface has also been unveiled for Google and is covered more in the companion piece to this article, Google’s New Navigational Links: An Illustrated Guide. The move potentially should be a huge boon for searchers, while search marketers who have paid attention to the importance of specialized or vertical search will see new opportunities. To fully explain the importance to both groups, I’m going to work step-by-step through the concept of vertical search engines, how … [Read more...] about Google Launches “Universal Search” & Blended Results

Back in October 2016, I wrote about how you can use a Python script to determine whether a page has been indexed by Google in the SERPs. As it turns out, Google's webmaster trends analyst Gary Illyes wasn't too happy with the technique that was being utilized by the script, so I cannot endorse this method: Shortly after, Sean Malseed and his team at Greenlane SEO built a similar tool based in Google Sheets (among other awesome tools like InfiniteSuggest), and Googler John Mueller expressed reservations: @greenlaneseo Is this a blackhat tool or does it abide by the webmaster guidelines & robots.txt? (just curious) - John ☆.o(≧▽≦)o.☆ (@JohnMu) December 14, 2016 How could I learn which pages weren't indexed by Google, and do it in a way that didn't break Google's rules? Google doesn't indicate whether a page has been indexed in Google Search Console, won't let us scrape search results to get the answer and isn't keen on indirectly getting the answer from an undocumented API. (That … [Read more...] about How to check which URLs have been indexed without upsetting Google: A follow-up