A new book released this week exposing the inner secrets of Google reveals that the company's founders wanted Steve Jobs to be their CEO, but settled for being his protégés.

Steven Levy's just-released tell-all on Google, entitled "In The Plex: How Google Thinks, Works and Shapes Our Lives," offers an inside look at the search giant. It also details how Apple and Google, companies that once shared a close relationship, became fierce rivals.

According to the Daily Mail, when Google co-founders Sergey Brin and Larry Page were on the hunt for a new CEO, their top choice was Apple's Jobs. When Jobs declined, Google instead found Eric Schmidt, who would become a member of Apple's board of directors.

"He (Jobs) turned down their offer, but because he saw the potential of Google he agreed to mentor Mr. Page and Mr. Brin, even sharing advisers," the report said.

Of course, the relationship between the two companies quickly went south after Google unveiled the Android mobile operating system. Jobs felt that he was betrayed by Google, and that Android simply copied the success of the iPhone.

Jobs allegedly first saw features in Android like pinch-to-zoom while visiting Google's Mountain View, Calif., corporate headquarters. The meeting reportedly made Jobs "furious."

Jobs also reportedly disparaged Google at a company meeting, dismissing Google's "don't be evil" mantra with an expletive, and saying that "Google wants to kill the iPhone."

The new book also reveals that Jobs "somehow managed to keep the development of the iPad hidden" from Schmidt when he served on Apple's board. Jobs reportedly believed that the "best ideas from the iPhone had been stolen."

Google is headed in a new direction now, as Page has officially replaced Schmidt as chief executive of Google. And Page's co-founder Brin will also take a more active role in strategic projects including product development. Schmidt will remain Google's executive chairman.

Imagine, Google trying to recruit the evil Jobs. To them, it must be like discovering that France put out feelers to Hitler in 1933. Of course, Google is now using the things Jobs advised them on against him.

And they call Apple fans mindless. Google is an advertising agency using "free as in beer" to control the world, while make billions in profits and denying profits to anyone who dares challenge them.

This is not news, is it? I saw this in the Bloomberg game changers many months ago.

The book is obviously new with it being released this week. The content in it quoted isn't.

Steve Jobs was angry when someone copied pinch to zoom? What a hypocrite. Why don't you talk to the person at UL who came up with the magsafe connector which your company then patented? Then we'll see who has a right to be angry.

Steve Jobs was angry when someone copied pinch to zoom? What a hypocrite.

EXACTLY.

Apple didn't invent the mouse. Some guy named Douglas Engelbart did. And what did every computer maker out there copy, and include with its desktops? A mouse.

If a new user interface is intuitive, it will be copied. It's great that Apple has been so innovative. But to think that they can prevent everyone from using ANYTHING they came up with -- like pinch-to-zoom, or an App store -- is ridiculous.

Of course apple didn't invent multi-touch either. The copying of Java on Google's part does not appear in their favor.

Why do the professional Apple-bashers continue to put words in our mouths, claiming we think "Apple invented ___."? It doesn't matter if Apple invented ___ or not; if there were no shipping products using ___, or no products people wanted to buy in any numbers using ___, and Apple comes along and "invents" a product that sells in the millions using ___, then Apple should get some credit for bringing ___ to the marketplace. That's all anybody has ever said. There are a lot of things you can fill in the ___ with.

I think this discussion is already a bit off because it's not so much about the fact that Google copied technology, but more about how they did it.

The main point is that Steve and the other Apple managers gave Google employees insights in new technology in trust within the scope of a partnership (friendship) in order to create a revolutionary combination of OS and services.

It turned out that the partner wasn't trustworthy, but used the knowledge to develop a competing product behind the scenes.

Some might call this a clever business strategy - I'd call it willful deception.
With such partners there's no need for enemies.

Step back from the trees and the forest will show u that the Apple vs Google saga is nothing more than friends helping eachother avoid antitrust situations. There is no hatred between the 2 as if google never came out with android, Apple would've been the next Microsoft. They both need eachother

Why do the professional Apple-bashers continue to put words in our mouths, claiming we think "Apple invented ___."? It doesn't matter if Apple invented ___ or not; if there were no shipping products using ___, or no products people wanted to buy in any numbers using ___, and Apple comes along and "invents" a product that sells in the millions using ___, then Apple should get some credit for bringing ___ to the marketplace. That's all anybody has ever said. There are a lot of things you can fill in the ___ with.

See post #11, and if apple didn't invent it, I guess they shouldn't have patented it or get angry when someone else copies them eh?

Of course, the patent on multi-touch isn't the actual technology, but just the gestures implemented in software.

Why do the professional Apple-bashers continue to put words in our mouths, claiming we think "Apple invented ___."? It doesn't matter if Apple invented ___ or not; if there were no shipping products using ___, or no products people wanted to buy in any numbers using ___, and Apple comes along and "invents" a product that sells in the millions using ___, then Apple should get some credit for bringing ___ to the marketplace. That's all anybody has ever said. There are a lot of things you can fill in the ___ with.

"Professional Apple-bashers"

They're just trying to divert attention from the fact that Google had taken these ideas from Apple, whether Apple sourced them or not, because Google had early access to the iPhone. Nothing Google says is going to convince me that pinch-to-zoom, and all of the other touch-screen UI elements, was some kind of coincidence between iOS, Android, webOS, and now WP7. Everyone didn't just think it up at the same time.

See post #11, and if apple didn't invent it, I guess they shouldn't have patented it or get angry when someone else copies them eh?

Of course, the patent on multi-touch isn't the actual technology, but just the gestures implemented in software.

This whole patent situation has gotten out of hand, that's true enough. "The picture in your patent only shows someone using their index finger. If it's possible for anybody to use their middle finger on your device you're violating our any-finger-swipe patent." This is all pretty silly, but if Apple doesn't play the same game they're going to get nailed to the wall.

Yeah, I give sprockkets and MacRulez the credit of thinking they're motivated by blind hatred, but Galbi and Galaxy Tab (if they're not in fact the same person) seem to be on Samsung's payroll. Srathi, up above, however, seems to be a new breed. Apparently they're outsourcing astroturfing jobs now. That's just sad...

Uh, this article was written because there is a new book that details the love-hate relationship between these two companies in detail. It is news, and I, for one, appreciate it. Besides, the article title was about Steve being a CEO candidate for Google, not the old news that you refer to.

BTW, AppleInsider had plenty of articles on the thievery of Eric Schmidt the same time everyone else did. They didn't miss anything.

I am not in any way affiliated with AppleInsider, but it bothers me when people go out of their way to bash the company for no good reason. If you don't like the article, don't read it. If you don't like AppleInsider, don't visit it.

Uh, this article was written because there is a new book that details the love-hate relationship between these two companies in detail. It is news, and I, for one, appreciate it. Besides, the article title was about Steve being a CEO candidate for Google, not the old news that you refer to.

BTW, AppleInsider had plenty of articles on the thievery of Eric Schmidt the same time everyone else did. They didn't miss anything.

I am not in any way affiliated with AppleInsider, but it bothers me when people go out of their way to bash the company for no good reason. If you don't like the article, don't read it. If you don't like AppleInsider, don't visit it.

Plus, you'd think after how-many years of going on somebody's site to insult them, you'd spell their name right just once, by mistake!

Jobs also reportedly disparaged Google at a company meeting, dismissing Google's "don't be evil" mantra with an expletive, and saying that "Google wants to kill the iPhone."

Mark his word, the "Google's don't be evil mantra is BS" part, what Steve Jobs said usually come true..

Quote:

Originally Posted by AppleInsider

The new book also reveals that Jobs "somehow managed to keep the development of the iPad hidden" from Schmidt when he served on Apple's board. Jobs reportedly believed that the "best ideas from the iPhone had been stolen."

I wonder if Schmidt was furious when he finally found out about this..

Yeah, I give sprockkets and MacRulez the credit of thinking they're motivated by blind hatred, but Galbi and Galaxy Tab (if they're not in fact the same person) seem to be on Samsung's payroll. Srathi, up above, however, seems to be a new breed. Apparently they're outsourcing astroturfing jobs now. That's just sad...

It scares the sh!t out of me to know these kinda people actually roam and trolling in Apple-oriented topic forum like AI here, what drives them to do such thing..

It seems odd that android fans are vigorously defending Google stealing Apple multi-touch technology. Of course Apple did not patent multi-touch. But Apple implemented multi-touch different from the original multi-touch. So Apple did not steal multi-touch patent. This is true of the mouse.

This reminds me of the IBM PC. IBM patented PC technology. Compaq assembled a team of engineers without any knowledge of IBM PC. This recreated the bios that IBM patented. But IBM could not sue Compaq.

Google, on the other hand, worked with Apple providing the Map application for the first iPhone. Google has inside knowledge of how Apple implemented multi-touch. Google Android team proceeded to copy Apple multi-touch technology bit by bit. This is called theft.

The same exact motivation that Drives DED to make his anti-Android posts, but at least they don't consider their commentary news.

I see. So someone who is paid to write articles for an Apple-centric site has the same motivations as people who loath Apple and go out of their way to seek out an Apple-centric site so they can post an endless stream of bile and bitterness.

They spoke of the sayings and doings of their commander, the grand duke, and told stories of his kindness and irascibility.

First, it was Bill Gates, who stole the GUI elemnts from the Mac prototype codenamed "Sand" and used it on Windows.

Then, it was John Sculley, who fired Jobs when Mac sales went down in 1985.

The third betrayer was Eric Schmidt, who lied to Jobs that Android wasn't going to compete with iPhone.

Steve Jobs doesn't understand the Art of War. He thinks everyone is nice and cozy, until it's too late. That's what I told him in my email.

Steve Jobs may have feared about being betrayed from the beginning. Because this is the best explanation why he wants Apple products to be closed. Apple had been copied left and right since the Apple II. Because Apple is world renowned innovator.

Google is the best search company in the world. But it has never been recognized as an innovator.

This book is very interesting. Almost everything in it about how and why google was started, is a flat-out white wash. If you like fantasy tales rather than reality, and are the type of person who rolls their eyes at the idea of truth, definitely give this a read.

First, it was Bill Gates, who stole the GUI elemnts from the Mac prototype codenamed "Sand" and used it on Windows.

Then, it was John Sculley, who fired Jobs when Mac sales went down in 1985.

The third betrayer was Eric Schmidt, who lied to Jobs that Android wasn't going to compete with iPhone.

Steve Jobs doesn't understand the Art of War. He thinks everyone is nice and cozy, until it's too late. That's what I told him in my email.

The more I think about it the more Schmidt looks to have done a Bill Gates on Steve. True betrayal. I can't understand why there isn't more vitriol in general directed at Schmidt, even before he stepped down from Apple's board.

But hey, what do I know about the big corporate world, which is starting to make less and less sense as I get older.