How to Get Ready for the Mobile-First Index, According to Google by @MattGSouthern

Google has published its official advice on getting ready for the mobile-first search index , a transition which is expected to roll out more broadly in early 2018. The mobile-first index has already begun to roll out slowly to individual sites that are ready for it, as Google has previously confirmed . What does it mean to be “ready,” exactly? Google’s Gary Illyes explains how to ensure a site is ready for mobile-first indexing. Sites that utilize responsive web design and dynamic serving do not have to make any changes. Beyond that, here is Google’s official advice. Make sure your site displays the same key content on mobile as it does on desktop. Text, images, and videos should be easy to crawl on mobile. Structured data should be on the mobile and desktop versions of a site. If there are separate mobile and desktop URLs, then the structured data should be updated to th...