The right tools are an integral part of getting any job done. In the world of digital content tools are plentiful, so finding the right one for you can be tricky. That's why we ask the experts what tools they use to get their jobs done. In this month's installment, we talk to Ashley Taylor Anderson, Director of Content, Ceros.

Unicorn Media, a provider of internet video solutions that allow publishers to dynamically serve video ads to IP-enabled devices, and Apptelic Ltd., a UK-based company that specialize in streaming video media app and player development, announced a partnership. The companies are working together to provide monetization and video solutions to media organizations by integrating Unicorn Media's patented Unicorn Once technology with Apptelic's video player for Windows platforms.

Unicorn Once, is server-side technology which enables publishers and broadcasters to deliver and monetize live or video-on-demand (VOD) content to any internet-connected device via a single URL. The service allows for the ability to deliver targeted ads, inserted anywhere in the stream from the cloud, without the need for any client-side software, SDK, or plug-in.

Apptelic Limited provides a video player for Windows platforms, allowing television networks and broadcasters to monetize video apps using a player that is integrated with Unicorn Media's single URL delivery and monetization solutions.