To help you automatically optimize and greatly improve the performance of your Magento-based store in Search Engines, Mageplaza SEO extension will bring your store a great chance to own an amazing speed as well as to gain the higher and higher ranks in the popular and famous search engines such as Google, Bing, or Yahoo.

Filtering results (from layered navigation pages, etc) is the main cause of generating many similar URLs, and search crawlers assess them are all the same, in other words, it’s called duplicate content. Therefore, you must have the assist from Canonical tags to reduce the duplication of content on the page, this is an onpage SEO tip to note obviously.

In the Use Canonical Link Meta Tag For Categories field: Choose “Yes” to display Canonical tags of Category pages which are from Source Category on the frontend.

In the Use Canonical Link Meta Tag For Products field: Choose “Yes” to display Canonical tags of Source Product on the frontend.

In the Verification field, you need to enter the verification code to confirm the ownership of your site. Hence, you can use the Web services such as Google Search Console, Bing Webmaster Tools, Pinterest and Yandex Webmaster Tools.

This HTML sitemap configuration contains Categories Sitemap, Pages Sitemap, and Products Sitemap, while all of them can be displayed in the footer of your page. You can see the settings in the following screenshots:

In the Enable HTML Sitemap: choose “Yes” if you want to enable HTML Sitemap. New related HTML Sitemap modules will be expanded automatically

In the Enable Categories Sitemap: choose “Yes” if you want to display all pages in categories.

In the Enable Pages Sitemap field: choose “Yes” if you want to display all pages in the website.

In the Enable Products Sitemap field: choose “Yes” if you want to display all product pages.

In the Enable Additional Links field: if you have a tons of link which can’t be automatically inserted into HTML file, choose “Yes” to enable this permission.

In the Additional Links box: Paste additional links you want to add.

In the Add Sitemap Link to Footer field: choose “Yes” if you want to enable the advance HTML Sitemap in the footer of pages.

If the content of your site has the same article with others, search engines will underestimate the quality of your content and thus reduce the ranking of your website. Therefore, you must have a Canonical tags to reduce the duplication of content on the page, this is an onpage SEO tips which should be noted.

In the Disable Canonical URL for Pages with NOINDEX robots field: Choose “No” if you want to disable all canonical URL for pages with NOINDEX robots since it’s not good for your SEO procedure (eg Search Pages, 404 Pages, etc)

In the Don’t use Canonical URL for these pages field: Default option is “No”. Entered pages won’t display Canonical URL.

Dashboard Reports will gather and notice you all negative factors are harmful to your sites, which is also decreasing your SEO ranking badly.

In the Enable SEO Reports field: If you want to enable this function, choose “Yes”.

In the Show Report on Dashboard field: Choose “Yes” if you want to display the report on the dashboard.

In the Apply name duplicate report content field: If you enable Dashboard Reports, this module will be added and you can be allowed to configure it now. Select a page you want to apply name duplicate report content (such as Meta, Content, Frontend Identify, Description of products, Category pages or Product View pages)

Click on ReindexData button to apply the module for data or configuration changes.

A new report system will be displayed at the dashboard of your admin backend which is obviously useful for daily checkings. This helpful friend will help you keep track of these pages:

Duplicate Content

Missing Meta Data

Low Count Word

404 Pages

If Dashboard report is disable, you can check it at Report>Mageplaza:SEOReport.

To add a new rule, please follow the path Marketing>SEO:ManageRules, click on AddRule button, choose one type of page you want to create a new rule apply for:

Product Pages

Category Pages

CMS Pages

Layered Navigation

Note: There existed Default:LayeredNavigation in the Rule Management. This rule’s function is for fixing filtered result’s title like this below screenshot. It can’t be eliminated. However, you can Enable/Disable or modify the rule as your favor.

In this below guide, let’s take a try with the Product Pages

A new rule information page appears. Fill all required information which are divided into 4 parts at the sidebar, please follow those explanation for each field

In the Apply Template field there are two modes:
* “Skip if already defined” means if admin manually added meta tag: title, description, so it will not apply this template.
* “Force Update” means auto-applying the template for all meta tags

This is the final step where you can check the result after setting up a bunch of required information. For example, it will appear like this

The rule form and its action of the rest Category Pages, CMS Pages or Layered Navigation is pretty similar to the Product Page’s form

Editing template rule form is the same with creating a new one. At Marketing>SEO:ManageRules choose Edit the rule you want to alter. Remember to clicl on ``Apply Rules``every time you edit a rule to apply it properly.

This add-on tool will assist SEO extension in assessing and marking which and how to perform the structured data at the best for SEO progress. You can have a general review for the SEO analysis at the Product Page, Category Page and CMS Page.

For example with a product:

Go to Product>Catalog, choose Edit a random one.

Choose CheckOn-page button at the header

The page will be directed to SEO Tool page for the check execution.

After the checking done, SEO Tool will show assessed results of that product page’s SEO. There’re some fundamental standards are built from our intuitive knowledge so feel free to knock us a word if you want to discuss further regarding this issue.

Our crosslinks feature will work under customizable terms. In the other words, It will retrieve keywords and automatically place a pre-installed internal link that makes it’s possible to associate with other sales pages

E.g Crosslinks will replace all appeared “Luma” words by an internal link. You won’t have to do all the syntax works manually which also can cut down the decorate content time.

Please make sure that the Crosslink’ genenal configuration in Part 1.13 has been enabled.

To make a new term for your store, go to Marketing>SEO>ManageCrosslinks. Click red button Add new Term.

Fill up all the required information fields you wish to set up for your new term. Creating a new term’s form will be performed like this.

In the Keyword field (require information): Enter a new keyword you want to create.

In the Enable field: Set up the status for the term. Choose “Yes” if you want to apply for this term

In the Link Alt/Title field: This is for the short description for this keyword. This will be inserted into a title attribute. We suggest that you should add keywords that you want to boost your ranking in SERPs. E.g: Buy iPhone in New York

In the Link Target field: Target’s attribute of the Internal link.

If you want to open a new tab, you should choose: _blank (New tab)

If you want to open it in a popup box, choose _self (Current tab)

If you want to open it in the current page, choose _top (Full body of the window)

In the Link to field: Define the form of address that Internal links refer to. There will be 3 kinds of form.

Custom Link: URL’s path will be put together with domain of this website. E.g: /iphone.html . This value does not include the domain name.

SEO Checklist includes a list of the notifications: Success, Error, and Warning. Based on this status of the notification, you will know whether your store is optimized and ready for SEO or not. Follow Marketing>SEO:Checklist