The Washington Post's Head of Innovation Jarrod Dicker is leaving the legacy brand to become the CEO of Po.et, a media blockchain company.

Why it matters: Dicker is considered one of the top engineers and product whizzes in the digital media industry. If he's making this bet right now, we should all be paying attention.

Dicker led product at Time Inc., started the native and social product unit at HuffPost, and was one of the top executives at RebelMouse, the content management system that has housed websites ranging from The Dodo to Axios. He founded RED, the research, experimentation and development group at the Washington Post.

Po.et is the first and most-evolved open source publisher on the blockchain in the market today. Its technology records all actions, changes, locations of origination for any type of intellectual property.