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The Giving Generation: Millennials aged 18 to 34 are nearly twice as likely to donate to charity than those aged 55+ (82% compared to 42%). Despite their charitable tendencies, however, 50% of those aged 18 to 24 and 40% of those aged 25 to 34 would prefer to use a crowdfunding platform to donate money directly to individuals rather than donate via an established charity organisation.

Skeptical Philanthropists: When questioned why they would not donate directly to charities, more than a third (38%) of 18- to 35-year-olds believed that only a small amount of their money would go towards supporting the actual cause. A further 37% said they don't trust the source or charity organisation collecting donations.

Call for Transparency: "Charity organisations need to encourage transparency in how their funds are spent, particularly as today we have the ability to donate to specific causes in a matter of minutes from our phones," said Céline Lazorthes, founder of Leetchi. "This hyperconnectivity opens channels for scrutiny, and we need to determine how we can fundraise for a good cause and instil confidence in millennials."

For more on how millennial activists are embracing new ways to streamline change – from holographic protests and emoji action, to drone deliveries and photo-led donations – see Next-Gen Activists.