There are a limited number of 19+ Advanced Learner Loans available to fund the fees for the courses listed below. Getting a Loan doesn't depend on your household income and there's no credit check. You won’t have to pay anything back until you're earning over £21,000 a year.

Nature and Role of Marketing Analysis

The analysis of the market is an important part of any overall evaluation or implementation of a marketing strategy. The techniques employed by analysts can be used to assess the correct marketing mix, changing market structures, support or reject hypotheses that have been proposed and forecasting or estimating market potential, to name but a few. This course looks at the differences within data, the range of data that can be encountered in marketing analysis and some of the main techniques used in the evaluation of such data.

A marketing analyst makes use of a wide selection of techniques from the quantitative methods in order to explain the market, forecast elements of the market and support management and corporate decision making.

The course will examine techniques from the quantitative methods which find widest use in the analysis of markets, such as hypothesis testing, which can be used to examine data and statistics from samples with a view to supporting or rejecting assumptions about the market population. Regression and correlation will be examined as techniques that can be employed to assess the existence and strength of relationships within a market and also their use as a possible forecasting tool. Finally, an introduction will be made to a range of multivariate techniques, which have found widest use in marketing analysis in the analysis of data from questionnaires. It is quite common to link the multivariate methods to enrich analyses. The section covering these methods will make use of a case study to demonstrate this.

Modern approaches to analysis make wide use of questionnaires to obtain primary data and computer software to analyse data. The first section of this course will therefore introduce different types of data and the approaches to coding data for analysis. There exists a wide range of statistical packages to analyse data; probably the most widely used package in the UK is Statistical Package for Social Sciences (SPSS), which has been used to facilitate analyses for this course.

By the end of this course you should be able to:

Section 1

Explain the use and application of variables.

Distinguish between the different principal types of variables.

Explain and identify four categories of data measurement.

Understand the procedures for coding data.

Distinguish between the methods of summarising data using location and dispersion measures.

Section 2

Calculate a standard Z score.

Set up a confidence interval with known parameters.

Appreciate what is meant by an hypothesis and understand the difference between a null hypothesis and an alternative hypothesis.

Undertake an hypothesis test and appreciate the importance of significance in hypothesis testing.

Understand the nature of bivariate data and straight-line relationships.

Measure the strength of linear relationships between variables using coefficients of correlation and determination.

Determine a least squares regression equation and line.

Estimate and forecast future data values using technique of interpolation and extrapolation.

Be familiar with one approach to the analysis of a time series set of data.

Section 4

Explain the concept of multivariate analysis in marketing.

Describe the application and use of a range of multivariate methods as individual techniques.

Describe the application and use of a range of multivariate techniques linked in an analysis.

Interpret printouts from a statistical package (SPSS).

Syllabus

Introduction

Objectives

Section 1: Data type and preparation

Data types

Categories of measurement

Data manipulation

Summarisation of data

Section 2: Hypothesis testing

The normal distribution and standard scores

Confidence intervals

Hypothesis tests

Chi-square analysis

Section 3: Bivariate analysis

Bivariate analysis

Correlation

Simple regression

Section 4: Multivariate techniques

Use of multivariate techniques

Using multivariate techniques

Linking techniques in analysis of market research data

Summary

Tutor-marked Question Paper

Study Hours

This is only an approximate figure and is dependant upon how much time you can dedicate to your studies and how well you grasp the learning concepts in the course material. Furthermore, at the end of each lesson there is a question paper that needs to be completed and returned to your tutor. You should allow at least 1 - 2 hours of study to complete each question paper.

The approximate amount of time required to complete
the course is: 20 hrs.

The Access to Higher Education (A2HE) Consortium is a group of organisations who work together to promote and deliver excellence within the A2HE experience. By working in partnership the A2HE Education Consortium is able to call upon the significant expertise of each partner organisation to deliver the best possible learning journey and experience for our A2HE learners.

Access to Higher Education courses are ideal for learners wanting to start a university course but that have no formal qualifications. By working in partnership the A2HE Consortium is able to:

Recruit, signpost and navigate learners through their decision to register on an A2HE programme of study.

Provide learners with the most comprehensive Information, Advice and Guidance prior to registration.

Provide learners with a range of funding options including; payment in full, payment using consumer credit and payment using a government backed Advanced Learning Loan.

Give learners access to cutting edge technology to support the delivery of their A2HE programme.

Allow learners to customise their A2HE programme so that it is bespoke to their own learning needs, challenges them throughout and delivers additional learning in areas such as Maths, English and Soft Skills (Confidence, Resilience, Team working etc.).

Learners access high quality learning materials that are rich and engaging supported by a team of committed and talented tutors and assessors.

Course accreditation and certification from Open College Network West Midlands, a QAA (Quality Assurance Agency for Higher Education) licenced Access Validating Agency (AVA).

Who are the partners?

The Stonebridge Group (SAC)

The Stonebridge Group of Training Companies is a conglomerate of 6 separate independent training providers established in 1997 and continually growing. Currently the group trains more than 70,000 learners per annum in a wide range of subjects areas from A-Levels to Web Design and IT with everything in-between. The Group currently employs almost 200 staff who work in all areas including learner recruitment, course development, course delivery, admin, finance and tutorial support

Stonebridge Associated Colleges are currently a Gold Trusted Merchant with an average Service Rating of over 98% from 854 Independent Feefo Reviews. The Group specialises in training, digital marketing and learner recruitment including advice and guidance to ensure the right learners are placed on the right programme of study.

Pearltech UK Ltd (PEARL)

PEARL (Personalised e-Assisted Responsive Learning) is uniquely innovative Virtual Learning Environment (VLE) that delivers customised and responsive learning based on individual learner’s needs. The system is available entirely online which means that learners can access all aspects of their learning, assessment and eportfolio 24/7 and from any location in the World using a variety of devices.

Pearl encourages learner development beyond academic skills and includes proprietary responsive algorithms which present different learning exercises or challenges unique to each learner. This means that every learner has the ability to customise their course and to enrich their learning experience.

Enabling Development Opportunities Ltd (EDO)

EDO has been working with businesses and learners since 2007. The team of directors and staff have decades of experience in skills training. All learners are supported throughout their studies by a talented group of tutors and assessors who are responsible for ensuring that all learners on the A2HE programmes are supported in a way that makes them feel “special” and gives them the best possible chance of succeeding.

As part of the A2HE Consortium, EDO are responsible for delivering the training and accessing Advanced Learning Loan (if required) funding for learners. EDO also quality assure the programmes and claim the final certificate for learners from Open College Network West Midlands on successful completion of the A2HE programme.

The Advanced Learning Loan (ALL) Consortium is a group of organisations who work together to promote and deliver excellence within the ALL experience. By working in partnership the ALL Education Consortium is able to call upon the significant expertise of each partner organisation to deliver the best possible learning journey and experience for our Advanced Learning Loan learners.

Advanced Learner Loan funding is ideal for learners who are not able to fund their own learning and are seeking a government backed loan in order to do so. By working in partnership the ALL Consortium is able to:

Recruit, signpost and navigate learners through their decision to register on a programme of study using an Advanced Learning Loan.

Provide learners with the most comprehensive Information, Advice and Guidance prior to registration.

Provide learners with a range of funding options including; payment in full, payment using consumer credit and payment using a government backed Advanced Learning Loan.

Give learners access to cutting edge technology to support the delivery of their Advanced Learning Loan funded programme.

Allow learners to customise their Advanced Learning Loan funded programme so that it is bespoke to their own learning needs, challenges them throughout and delivers additional learning in areas such as Maths, English and Soft Skills (Confidence, Resilience, Team working etc.).

Learners access high quality learning materials that are rich and engaging supported by a team of committed and talented tutors and assessors.

Course accreditation and certification from various Ofqual regulated Awarding Bodies.

Who are the partners?

The Stonebridge Group (SAC)

The Stonebridge Group of Training Companies is a conglomerate of 6 separate independent training providers established in 1997 and continually growing. Currently the group trains more than 70,000 learners per annum in a wide range of subjects areas from A-Levels to Web Design and IT with everything in-between. The Group currently employs almost 200 staff who work in all areas including learner recruitment, course development, course delivery, admin, finance and tutorial support

Stonebridge Associated Colleges are currently a Gold Trusted Merchant with an average Service Rating of over 98% from 854 Independent Feefo Reviews. The Group specialises in training, digital marketing and learner recruitment including advice and guidance to ensure the right learners are placed on the right programme of study.

Pearltech UK Ltd (PEARL)

PEARL (Personalised e-Assisted Responsive Learning) is uniquely innovative Virtual Learning Environment (VLE) that delivers customised and responsive learning based on individual learner’s needs. The system is available entirely online which means that learners can access all aspects of their learning, assessment and eportfolio 24/7 and from any location in the World using a variety of devices.

Pearl encourages learner development beyond academic skills and includes proprietary responsive algorithms which present different learning exercises or challenges unique to each learner. This means that every learner has the ability to customise their course and to enrich their learning experience.

Dimensions Training Solutions (DTS)

DTS was originally formed in 1973 and has been responsible for training thousands of apprentices and adult learners since then. DTS aim to help learners broaden their skills, gain knowledge; build on experience, to make a positive change to their career and life with dozens of apprenticeships and distance learning QCF courses that can really kick start a new career.

Judged Good by OFSTED in October 2015: Just some of the reasons why DTS are a GOOD Training provider, very close to OUTSTANDING, but we don’t like to brag...

Learners really enjoy their learning

Effective employer involvement helps learners to link work-related activities well with their qualification

Good quality workplaces, with a diverse range of clients

Highly effective development of Apprentices’ English & Maths skills

Employers provide a high quality working environment

Consistent, high level of achievement for learners

As part of the ALL Consortium, DTS are responsible for delivering the training and accessing the Advanced Learning Loan (if required) funding for learners. DTS also quality assure the programmes and claim the final certificate for learners from the relevant awarding body on successful completion of the programme.

At the end of this course successful learners will receive a Certificate of Achievement by ABC Awards and a Learner Unit Summary (which lists the details of all the units you have completed as part of your course).

The course has been endorsed under the ABC Awards’ Quality Licence Scheme. This means that Stonebridge Associated Colleges have undergone an external quality check to ensure that the organisation and the courses it offers, meet certain quality criteria. The completion of this course alone does not lead to an Ofqual regulated qualification but may be used as evidence of knowledge and skills towards regulated qualifications in the future. The unit summary can be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this sector. To this end the learning outcomes of the course have been benchmarked at Level 1 against level descriptors published by Ofqual, to indicate the depth of study and level of difficulty involved in successful completion by the learner.

The course itself has been designed by Stonebridge Associated Colleges to meet specific learners’ or employers’ requirements. ABC Awards’ endorsement involves a robust and rigorous quality audit by external inspectors to ensure quality is consistently met. A regular review of courses is carried out as part of the endorsement process.

To view a sample of the ABC Certificate of Achievement, please click here.

Who are ABC

ABC Awards is a leading national Awarding Organisation, regulated by Ofqual, and the Welsh Government[1]. They have a comprehensive portfolio of over 650 Ofqual regulated qualifications on the national Qualifications and Credit framework (QCF). It has a long-established reputation for developing and awarding high quality vocational qualifications across a wide range of industries. As a registered charity, ABC Awards combines 180 years of examination and assessment expertise but also implements a responsive, flexible and innovative approach to the needs of our customers.

Renowned for excellent customer service, and quality standards, ABC Awards also offers over 600 Ofqual regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.

Requirements for Entry

There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.

Professional Membership

On completion of this course you will be eligible to join the following Professional Associations(s):

On successful completion of your course your qualification is awarded. You will receive an attractively presented Diploma or Certificate issued by Stonebridge Associated Colleges, this will also allow you to use the letters SAC. Dip. or SAC. Cert. after your name.

Stonebridge Associated Colleges is one of the leading (and biggest) distance education colleges in the U.K and internationally. We have many thousands of students studying with us at any one time from locations all over the world. Our diplomas will always count towards your future, and will improve your prospects of future employment or higher level study etc. by proving that you have studied to a certain level, that you have proficiency in your chosen subjects and that you are interested in your field of choice. Education is always an investment in your future and you will find this to be the case with our qualifications in your jurisdiction.

Professional Membership

On completion of this course you will be eligible to join the following Professional Associations(s):

On successful completion of your course your qualification is awarded. You will receive an attractively presented Diploma or Certificate issued by Stonebridge Associated Colleges, this will also allow you to use the letters SAC. Dip. or SAC. Cert. after your name.

Stonebridge Associated Colleges is one of the leading (and biggest) distance education colleges in the U.K and internationally. We have many thousands of students studying with us at any one time from locations all over the world. Our diplomas will always count towards your future, and will improve your prospects of future employment or higher level study etc. by proving that you have studied to a certain level, that you have proficiency in your chosen subjects and that you are interested in your field of choice. Education is always an investment in your future and you will find this to be the case with our qualifications in your jurisdiction.

Career Transition Partnership (CTP)

We are proud to be working with Career Transition Partnetship (CTP) as a CTP Preferred Suplier. We are able to offer ex-service personnel access to funding for our whole range of military resettlement courses.

As a CTP Preferred Supplier we are able to accept your IRTC (Individual Resettlement Training Costs) grant or ELC (Enhanced Learning Credits) for any of the following courses:

Assessing Vocational Achievement (CAVA)

Beauty Therapy (Massage Route) Dual Course

Business Administration

Certificate in Education and Training

Counselling Skills

Early Years Workforce (Early Years Educator)

Foot Health Care Practitioner

Health and Social Care (Adults)

Hospitality Supervision and Leadership

Playwork (NVQ)

Preparing to Work in Adult Social Care

Principles of Customer Service course

Principles of End of Life Care Course

Specialist Support for Teaching and Learning in Schools

Supporting Teaching and Learning in Schools Certificate

If you are ex-service personnel and would like more information on how to claim this funding, please contact the college or speak to your Service Resettlement Advisor.

Study Options

In order to offer our students the most convenient and flexible distance learning courses, Stonebridge Associated College offers you the option to study for your course via two methods:

1. Via the traditional paper-based method.

2. Through the online method.

Study Hours

This is only an approximate figure and is dependant upon how much time you can dedicate to your studies and how well you grasp the learning concepts in the course material. Furthermore, at the end of each lesson there is a question paper that needs to be completed and returned to your tutor. You should allow at least 1 - 2 hours of study to complete each question paper.

The approximate amount of time required to complete
the course is: 20 hrs.

Further Information

If you would like any further information regarding this course, please call an advisor today on 0121 392 8288 ( or email enquiries@stonebridge.uk.com

Tutor Support

With this course you will have unlimited access to your own personal tutor who specialises in their field of study. It is your personal tutor's role to ensure that you receive constructive feedback and to deal with any queries you may have. You are more than welcome to telephone, fax or email your personal tutor.

You will also have access to a dedicated and friendly
team of administrators and course advisors who offer
sound and professional guidance and advice when you
need it. This ensures that you will never feel
neglected and that you will always succeed!

Assessment Method

After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.

Student Zone

We understand that studying from home may be a new experience for you. You may even be feeling a bit apprehensive because you will not be studying in a traditional "classroom environment".

To help you overcome these concerns we have developed the Student Zone. The Student Zone, to which all of our students receive access, encourages a high level of interaction with your tutor and other like-minded students. Within this area you can:

You can enrol today and pay much, much later

We’ve tried to make it easy as possible for you to register onto one of our courses. We understand that not everyone always has the cash needed, to pay for their course upfront, at the time when they want to start their course. So we offer different ways to pay to help you spread the cost over a longer period.

We also allow you to choose whether you want to study your course via the traditional paper based method or online study where you have access to all your course materials immediately. When you proceed through the checkout process you will be given the option to select your preferred method of study.

*Cashback will be paid to you once you have finished paying for your course in full. For more information, please see our cash back terms and conditions. The total amount payable over the term’s period, is no more than the total cash price of the course. (APR = 0%). Written quotations are available on request.

If you opt to study via the paper based method there is an additional postage charge which will be highlighted during the checkout. (Royal Mail First Class = £10 per course or Royal Mail Second Class = £5 per course).

Pay in Full

A one off payment made at the start of your course with nothing further left to pay. This payment method usually attracts the biggest discounts.

Course Fees

Total Payable

£109.99

Pay using Consumer Credit Loans

By working with Pay4Later Consumer Credit services we can offer you a longer repayment period on your course. This means that your monthly repayment amounts are smaller and more affordable. Furthermore if you finance your course using Pay4Later you can complete your training and receive your qualification even if you have not finished paying off your loan. This is great news as it means that you can start earning as soon as you are qualified so that you are able to pay back your loan.

Representative Example*

Course Fees

Course Price

£0.00

Deposit

£0.00

Loan Amount

£0.00

Duration Of Agreement

Months

Rate of interest (fixed)

%

Monthly payment

£0.00

Total Amount Payable

£0.00

*% APR representative

Will I qualify for credit?

We can only consider your application if:

You are 18 or over, and employed at least 16 hours per week

You have a good credit history with no late payments, debt relief orders, CCJ's, IVA's or bankruptcies

You are a permanent UK resident and able to supply a UK address history for the last 3 years

Applications from students (unless employed at least 16 hours per week) or unemployed single house persons will not be considered

Ratesetter is authorised and regulated by the Financial Conduct Authority (FCA) with the reference number 633741. Ratesetter is not covered by the Financial Compensation Scheme. Registered offices are at 406 Great Guilford Business Square, 30 Great Guilford Street, London SE1 0HS. For more information please visit: www.ratesetter.com

Pay using 0% APR Instalment Plan

If you would prefer to pay by deposit and instalments and you are in a position to pay off your course relatively quickly, then we are able to offer you a short term instalment plan with 0% APR.

Initial Payment

Instalments

Monthly Payments

Cashback

Total Payable(after cashback)

Course Fees

£109.99

£100.00

0

£100.00

£109.99

Paper Based

Initial Payment: £109.99

Instalments: £100.00

Monthly Payments: 0

Cashback: £100.00

Total Payable (after cashback): £109.99

Online

Initial Payment: £109.99

Instalments: £100.00

Monthly Payments: 0

Cashback: £100.00

Total Payable (after cashback): £109.99

*Cashback will be paid to you once you have finished paying for your course in full. For more information, please see our cashback terms and conditions. The total amount payable over the term's period, is no more than the total cash price of the course. (APR = 0%). Written quotations are available on request.

Pay using a 19+ Loan

The Government has introduced 19+ Advanced Learner Loans to help learners, aged 19 and over, in further education pay the college or training organisation fee. Getting a Loan doesn’t depend on your household income and there’s no credit check. You won’t have to pay anything back until you’re earning over £21,000 a year. Once you earn over this amount you pay back 9% of the earnings you receive above this figure.

Total Loan Amount: £0.00

Your Registration Payment

The one-off, non-refundable Registration fee
payment is taken to allocate your funded place on
your chosen course.

Once you have paid the Registration fee your
course place is secure.

We will supply you with the course details, and
acceptance letter, on payment of the Registration
fee, so you will be able to proceed with your
application for a Government backed 19+
Advanced Learner Loan.

Once you are registered, you will be directed to
our online learning platform, PEARL where you
will be able to track your loan application and start
your course.

What are my repayments likely to be?

That depends on how much you earn, click on the link to the repayment calculator below to see how monthly payments relate to earnings.

Earnings each year
before tax
in £ thousands (k)

Drag slider

If you are earning
this much a month

£1,750.00

You would repay
this much a month

£0.00

Loan repayments only start when you are earning OVER £21,000 per year.

REMEMBER: loan repayments only start when you are earning over £21,000 per year.

What if I never earn more than £21,000 per annum?

Currently if you do not exceed an annual salary of more than £21,000 your loan will never be repaid.

Repayments won’t start for any course until April 2016, but you can make voluntary repayments before then.

Can the 19+ Advanced Learning Loan be written off or cancelled?

Normally any outstanding loan you have will be written off 30 years after it becomes eligible to be repaid.

If you receive a disability-related benefit and are permanently unfit for work, it will be cancelled.

In addition, if you’re undertaking an Access to HE Diploma and then go on to complete an HE qualification the outstanding balance of your 19+ Advanced Learning Loan will be written off. To qualify for this write off you must have fully completed both courses. You do not need to take out a loan for the HE course. However, it must be eligible for funding by Student Finance England. The HE course does not have to relate to the Access to HE course you complete.

Who is eligible for a 19+ Advanced Learning Loan?

To be eligible for the loan you must be:

19 or older on the first day of your course (there’s no upper age limit)

living in the UK on the first day of your course, and have lived in the UK, the Channel Islands or the Isle of Man for 3 years immediately before this starting your course on or after 1 August 2013

Is there an upper age limit?

There is no upper age limit in order to apply for a 19+ Advanced Learning Loan.

Is there a maximum amount of Loan available?

The course fees of the Stonebridge courses eligible for the 19+ Advanced Learner Loans can be entirely covered by the loan amount you are able to take out.

Who is providing my Course with the 19+ Advanced Learning Loan?

Dimensions Training Solutions, an established training provider with accountability to the Skills Funding Agency and Ofsted.

What difference does the funding make to my course?

There are some differences when you apply for, and receive a 19+ Advanced Learning Loan

"Dimensions Training Solutions" deliver your course.

Six Employability and Independent Learning Skills (EILS) modules are embedded in the content of your course: Maths, English, Digital Life Skills, Confidence, Resilience and Meeting Deadlines to help boost your skill-set and further your career.

You complete your course to your "Individual Learning Plan" which has a set finish date.

A Student Support Officer (SSO) will be assigned to you, so you have a single point of contact to help you stay on course.

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Groups and Group Effectiveness Course
Taylor suggested that workers were fundamentally economic animals. He also suggested that systematic soldiering, where workers came together to hold down production, would be cured when managers began to do their...Read More »

Health and Safety at Work Skills Course
The aim of this course is to provide an overview of the benefits and legal requirements of health and safety in the workplace.
By the end of this course you will be able to:
Explain why health and safety...Read More »

Human Resources Management Course
Human resource management (HRM) is regarded by Porter (1985) in his Value Chain as one of the primary activities in an organisation. It is responsible for one of the key inputs of the transformation process and it...Read More »

Individual and Interpersonal Behaviour Course
Most of the research into human motivation has been carried out in respect of work. Some of these ideas and research results are complex, with Researchers attempting to identify the factors that motivate...Read More »

Introduction to Marketing Management Course
Marketing has a key functional role as the only part of the organisation which has proactive contact with customers; it is the bridge to the customer and the consumer. This is the aspect of marketing which...Read More »

Issues in Measuring Profit and Financial Position Course
The measurement of profit and financial position is not as precise and objective as you may, at first, imagine. In order to prepare the profit and loss account and balance sheet, we have to ...Read More »

Labour Market and Human Resource Planning Course
The exchange of work for payment is a practice as old as human civilisation and as modern as today's newspaper. We hear of "fat cats" earning too much and we hear of junior hospital doctors...Read More »

Leaders, Leading and the Led Course
In this course, we examine leadership in organisations. We first of all highlight that leadership is one of the key managerial roles and assert the importance to organisations of effective leadership. Leadership...Read More »

Legal Relationships Course
In this course you will be introduced to a range of legal relationships. The term "legal relationships" is used here to mean those associations which arise in commercial situations.
At the end of your study ...Read More »

Logistics Course
In this course we examine logistics. Logistics is concerned with managing the flow of materials through an organisation to the customer. It is concerned with making things happen. It organises inputs (receipts from suppliers), supplies...Read More »

Management and Leadership Course
'Management is a practice rather than a science.' Peter Drucker (The Practice of Management, Heinemann Ltd, 1955)
This is somewhat self-evident, but to try to make rules for successful management, in the...Read More »

Management Support Systems Course
One way of considering how managers use information is in terms of three levels, as professionals, experts, and innovators.
As professionals, we use the information available in the organisation, or gathered from...Read More »

Management, Unions and Employees Course
In this course we look at the concept of the human resource specialist being a consensus negotiator. This is one of the seven fundamentals of contemporary HRM: a broadening of the personnel/HR role to ...Read More »

Managing Performance Course
This course aims to introduce people to the key principles of managing performance and how to handle Employee Relations matters in a professional and proactive manner.
The course offers the essential knowledge and skills...Read More »

Byte Size Marketing Course
The concept and practice of marketing is concerned with putting the customer first. The working definition of marketing used in this course expresses this idea neatly:
"The achievement of corporate goals through ...Read More »

Marketing Mix Course
The purpose of this course is to develop understanding of the marketing mix. The marketing mix is comprised of the tools available to a marketer in order to optimise the return from the exchange of value with customers and consumers...Read More »

Marketing Planning Course
In this course, we concentrate on strategy and planning. We explore how the ideas we investigated earlier of the marketing mix, research methods and organisational issues related to marketing can be brought together into ...Read More »

Marketing Segmentation Course
It was Henry Ford who was described as both the world's best and the world's worst marketer. The design development and launch of the black Ford Model T was classic marketing. Henry Ford identified a need for ...Read More »

Marketing Your Business Course
The aim of this course is to help you develop a marketing 'package' that will successfully meet customers' needs.
By the end of this course, you will be able to:
define your typical customer
determine...Read More »

Motivating the Workforce Course
Delivering a good performance at work has been shown to be a function of ability, experience, reward and, above all, motivation. We are purposive beings and we continually select goals which are important to us and ...Read More »

Nature and Role of Marketing Analysis
The analysis of the market is an important part of any overall evaluation or implementation of a marketing strategy. The techniques employed by analysts can be used to assess the correct marketing mix, changing...Read More »

Nature of Organisations Course
In this course, we have set the stage for more detailed investigation of organisations and how they exist in today's business environment. We look at the functioning of organisations and relate these ideas back to...Read More »

Nature of Work Course
In this course, you are introduced in detail to the concept of work, with our main focus upon paid work within the employment relationship.
In Section 1, we look at the meaning of work, both historically, when we revisit the...Read More »

Non-Contractual Obligations of the Seller-Producer Course
The purpose of this course is to consider in detail some of the legal obligations which are imposed on those who sell or produce goods and services. The aim is to build upon your knowledge ...Read More »

Operations and Operations Management Course
Businesses survive by selling products. These products may be goods, like food or washing machines, or services, like banking. Producing these is what the business does to make money. Porter in his model...Read More »

Organisational Communication Course
In this course, we introduce theoretical frameworks of communication which can be applied to people in organisations. Also we establish the importance of communication at all levels and within all areas of organisations...Read More »

Organisational Development Course
Any organisation -- in industry, commerce, education, politics, charity, or even the military -- develops and changes over time. Such changes are often related to an organisation's growth. It is possible to build...Read More »

Performance at Work Course
Training activity may place emphasis on a number of different factors:
the development and acquisition of knowledge
the development of skill
the changing of attitude.
Defining the current position and identifying...Read More »

Personal Selling Skills Course
The aim of this course is to help you develop a marketing 'package' that will successfully meet customers' needs.
By the end of this course, you will be able to:
define your typical customer
determine...Read More »

Planning Information Systems Course
IT has powerful effects in a globally-networked world. IT-based information systems have enormous potential to enhance important business features such as productivity, profitability, quality, customer service, ...Read More »

Planning Marketing Communications Course
In this course, we look at the development of integrated marketing communications plans.
After completing this course, you should be able to:
understand the importance, meaning, and complexities of...Read More »

Presentation and Social Interaction Skills Course
However talented you are and how ever good at your job you are, you will not be able to achieve very much unless you can deliver your message and yourself effectively. In this course, firstly we look...Read More »

Pricing and Distribution Management Course
In this course, we look at the price and place elements of the marketing mix. Pricing is a key ingredient of the marketing mix and one that creates revenue. We look at three ways of deciding pricing levels...Read More »

Principles of Remuneration Course
The current term used to describe the payment arrangements for people at work is reward, and this is associated closely with the idea of linking payment to performance. This, in turn, is inextricably linked with the...Read More »

Product and Services Management Course
To ensure that the objectives set out in the marketing plan are met, it is essential that the marketing mix is developed and successfully targeted in the market place. A key element of the marketing mix is the...Read More »

Profit and Loss Account Course
Businesses are created with the intention of producing wealth for their owners and profit is a measure of the wealth that has been created during a particular period. Profit is generally considered to be the most important...Read More »

Promotion Management Course
In this course, we look at marketing communications or the promotion element of the marketing mix. We use the term marketing communications to avoid confusion between promotion (one of the 4 Ps of the marketing mix) and...Read More »

Protecting People in Social Care Course
This Social Care - Skills Course has been structured so that students can choose exactly the area they need to develop by setting their own learning priorities.
These courses can be used by qualified social...Read More »

Psychological Perspectives on Work and Organisations Course
Psychology as a body of knowledge is used by a large proportion of industrial, business and commercial organisations in the private sector and also many areas of the public sector. The application...Read More »

Reception Skills Course
The aim of this course is to provide reception staff with an understanding of the requirements and duties performed in reception, and the ability to perform these duties effectively.
By the end of the course you will be ...Read More »

Strategic Role of Information Technology Course
The idea that information is a resource may not be new, but its significance is often misunderstood. Other resources, such as people, machines and money, are considered together but information is considered...Read More »

Study Skills Course
Whether you left school last year or many years ago, you may find that your learning skills - reading, studying, note-taking, and assignment preparation - need to be changed or improved to cope with the demands of your degree...Read More »

Supporting People in Social Care Course
This Social Care - Skills Course has been structured so that students can choose exactly the area they need to develop by setting their own learning priorities. These courses can be used by qualified social ...Read More »

Teams and Groups Course
What is the difference between a team and a group? You may be wondering why such an apparently pedantic question is asked. However, the distinction between a team and a group has many implications for organisations and, in ...Read More »

Technology and Flexibility Course
Technology as a means to facilitate the production of goods and services has always been with us. Technology describes systems of production on which all human beings depend, to a greater or lesser extent. These systems...Read More »

The Development of Chronic Pain Course
In this course we look at the development of chronic pain.
We start by looking at how different types of pain are transmitted: in particular, we look at the role played by peripheral sensitisation and hyperalgesia...Read More »

Human Experience of Pain Course
In this course we discuss the human experience of pain.
We review the history of pain, distinguish between acute and chronic pain, and discuss the modulation of pain.
...Read More »

Pharmacology of Pain Course
In this course we look at the pharmacology of pain control.
We start by defining the most important terms used in the course, then go on to discuss an important group of drugs - the non-steroidal anti-inflammatory drugs...Read More »

Practice of Pain Management Course
In this course we look at the management of pain.
We start by considering the World Health Organisation analgesic ladder of pain management.
We then look in more detail at the use of drugs in pain management...Read More »

Time, Stress & Crisis Management Course
Running a small business has a lot in common with the 'swamp theory', ie when you're up to your eyes in alligators, it's difficult to remember that your original idea was to drain the swamp...Read More »

Understanding the Market Course
In this course, we look at buyer behaviour, market segmentation and marketing research. We review the importance of understanding the market as the first step in delivering the organisation's marketing objectives...Read More »

Using Information Technology In Your Business Course
The aim of this course is to help businesses to understand the benefits of using information technology to make their business more effective and efficient.
By the end of the course you will ...Read More »

Working in Partnership With People Course
This Social Care - Skills Course has been structured so that students can choose exactly the area they need to develop by setting their own learning priorities.
These courses can be used by qualified social...Read More »

Working, Planning and Organisation Course
Many businesses operate a traditional strategy in their approach to planning, mainly because their activities are relatively predictable and regular. With an agreed strategy, a detailed plan can be produced...Read More »

Student success story

Gill's Story

I’m working twice as hard and earning half as much, but I wouldn’t change for the world

When you work closely with young children, playing a part in their development, it is worth much more than you could possibly imagine. The work of a teaching assistant maybe challenging, varied and tiring but you really do “make a difference” in the lives of your young pupils...