When you have created your artwork and want that the world would find out about it, you cannot hope to do this by yelling from the rooftops. There is so much noise already, so much clutter that nobody will notice you. It used to be that you could buy attention but today you simply can't hope to reach everyone you are trying to reach by buying ad space.

What we are left today is finding people who want to hear from you, who care deeply about what it is you are offering. In other words, you need to build a tribe - a group of loyal fans who can't live without you.