(And Why You Shouldn’t Give it Out)

You want me to see your traffic, and you have Google Analytics (or some other reporting tool) tracking traffic on your site. Great! To save time and effort, you want to give me your login and password to go in and look. Totally understandable.

However, for professional reasons I’d rather have a legitimate sub-account login to see your Google Analytics traffic rather than have your master login and pw. Why? Two reasons: I don’t want to be responsible for changes/catastrophe to your GA account if something goes wrong down the road, and it’s just never a good idea to give out your password.

To improve your ecommerce sales, it’s important to identify the bottleneck in the buying process and attack that first, whether that’s the cart, the colors, the design, the consumer trust level, or the quantity or quality of incoming traffic.

Terminology: traffic is people visiting your site via organic search, advertising, or type-ins. Your cart, your site design, and site content, are all components of conversion. To increase your sales, you increase traffic or increase conversion, or both.