Die Marketing-Gleichung

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The reputation of traditional marketing techniques as an essential component of corporate success has declined in recent years. This book, already in its second edition, offers a practical approach to value-oriented management, serving as the basis for practical training for students of marketing management while at the same time offering valuable insights for professionals working in the field.KOTLER, P./KELLER, K. L./BLIEMEL, F. (KOTLER et al. 2007): Marketing-
Management. Strategien fA¼r wertschaffendes Handeln, 12. Aufl., MA¼nchen 2007.
KOTLER, P./ARMSTRONG, G./WONG, V./SAUNDERS, J. (KOTLER et al. 2011):anbsp;...

Title

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Die Marketing-Gleichung

Author

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Dirk Lippold

Publisher

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Walter de Gruyter GmbH & Co KG - 2015-05-19

ISBN-13

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