Business Marketing and Networking blog/article http://www.greatbooksandaudiobooks.com/business-marketing-and-networking-blogarticle.htm
en-usCopyright 2007 Great Books and Audiobooks. All Rights Reserved.2007-04-16Global Milk Industry Trend Analysis and Outlookhttp://EzineArticles.com/9882532
Milk is considered to be a complete food and hence is an inevitable part of human diet. For any mammal, milk is the primary source of nutrition, especially for infants, since this white liquid is easily digestible.<a href=http://EzineArticles.com/9882532 target='_blank'> <u>...&raquo;</u> </a> Sat, 17 Mar 2018 09:37:46 -0500 How to Make Marketing Investments Pay Offhttp://EzineArticles.com/9904847
Customers are your source of revenue so it makes sense to invest money into attracting, converting and retaining them. But as you plan your efforts, here are a few things to consider to make your customer investments pay off.<a href=http://EzineArticles.com/9904847 target='_blank'> <u>...&raquo;</u> </a> Fri, 16 Mar 2018 11:30:28 -0500 Pricing Graphic Design Projectshttp://EzineArticles.com/9903272
Here are some suggestions on how to put value on graphic design services. Using three components, hourly rate, market value and client budget, you can determine what design services are worth and still make money.<a href=http://EzineArticles.com/9903272 target='_blank'> <u>...&raquo;</u> </a> Wed, 14 Mar 2018 11:59:45 -0500 Marketing Automation - Why Has It Become the Need of the Hour for Marketers?http://EzineArticles.com/9875113
Marketing automation as a tool has come of age very recently to compete on the technology front and is doing wonders already. A stat provided by Forrester in its report "Gauging Your Progress and Success" mentioned that 58% of top-performing marketing companies have adopted marketing automation. The technology is supported by various other statistics, which stress mainly on the use of marketing automation tools for considering both simple and sophisticated campaigns. All the stats aside, you need to understand whether it really is a good idea to start with. What does it do other than sending automated emails? Firstly, you need to find out your needs, and then understand an automation tool that matches your requirements and offers tailor-made benefits.<a href=http://EzineArticles.com/9875113 target='_blank'> <u>...&raquo;</u> </a> Mon, 12 Mar 2018 14:10:09 -0500 10 Super Sales Tips to Smash Your Recordshttp://EzineArticles.com/9840277
Sales methods and techniques are meant to give you a boost in your sales figures. Here are the top 10 salesman tips for a better salesmanship. I tried to explain all these top selling techniques in a very lucid and practical manner.<a href=http://EzineArticles.com/9840277 target='_blank'> <u>...&raquo;</u> </a> Sat, 10 Mar 2018 12:12:53 -0600 3 Things You Don't Do Now That You Used to Do for Your Businesshttp://EzineArticles.com/9873982
Business been heading south lately? Perhaps you've stopped doing these three things that you used to do when it was new.<a href=http://EzineArticles.com/9873982 target='_blank'> <u>...&raquo;</u> </a> Fri, 09 Mar 2018 10:34:57 -0600 Dishonest Marketing: Deceit Is a Lousy Way to Start Relationshipshttp://EzineArticles.com/9900044
Think the best way to catch someone's attention is to lie to them? Believe that it's okay to trick someone into reading your marketing or sales message? This article examines why that's a fundamentally flawed approach.<a href=http://EzineArticles.com/9900044 target='_blank'> <u>...&raquo;</u> </a> Thu, 08 Mar 2018 14:55:42 -0600 Appreciate Your Clients Or Colleagues With Custom Coffee Mugs - Here's Whyhttp://EzineArticles.com/9885160
If you are looking for some new and creative ways to boost your marketing campaign, so, custom coffee mugs can be your friends. They are the way too perfect to leave a lasting impact on clients, co-workers or co-partners. There are a number of companies, who have already taken the advantage of using them in their promotional activities and if you want to know how it works, take a look at the following points.<a href=http://EzineArticles.com/9885160 target='_blank'> <u>...&raquo;</u> </a> Thu, 08 Mar 2018 08:22:09 -0600 Reasons To Use Printed Key Chains For The Purpose Of Marketinghttp://EzineArticles.com/9885586
Marketing is all about coming into the eyes of the visitors and stick in their mind; so, they'll remember you and spread your name to more and more people too. Though to make such campaign successful, you need to go out of the way that leaves a lasting impression and give one a reason to remember your business or brand name.<a href=http://EzineArticles.com/9885586 target='_blank'> <u>...&raquo;</u> </a> Thu, 08 Mar 2018 08:20:33 -0600 Hiring a Marketing Expert Vs Doing It Yourselfhttp://EzineArticles.com/9872074
Marketing is a complex field that includes different strategies designed to improve visibility, establish a brand presence, engage prospective customers, and earn more revenue as a result. Business owners need to invest time and money into marketing if they want to stay ahead of the game and stand apart from the competition.<a href=http://EzineArticles.com/9872074 target='_blank'> <u>...&raquo;</u> </a> Wed, 07 Mar 2018 11:08:41 -0600 Getting Actionable Insights for Endowment Fundshttp://EzineArticles.com/9870751
The world has become a global market and political, cultural or financial developments in one part of the world can have a critical impact on your investment... For example, a small article in the newspaper about developments in North Korea can have an impact on your investment in the USA. Point being made is that there are a host of factors that you need to consider when investing in Endowment funds and you must look beyond the traditional historical data.<a href=http://EzineArticles.com/9870751 target='_blank'> <u>...&raquo;</u> </a> Tue, 06 Mar 2018 10:34:13 -0600 Missing Out On Big Data Opportunitieshttp://EzineArticles.com/9870763
Even the largest family fund owners are unable to manage the data overload and make its apt use in making optimal investment decisions... Decisions that could mitigate risks and enhance earning potential! A recent research by Ashby Monk of Stanford University (Global Project Center) and Daniel Nadler and Dane Rook of the Kensho Technologies throws insight into how endowments, sovereign wealth funds and some of the biggest pensions handle data.<a href=http://EzineArticles.com/9870763 target='_blank'> <u>...&raquo;</u> </a> Tue, 06 Mar 2018 10:30:00 -0600 Important Considerations For Creating And Using Business Logoshttp://EzineArticles.com/9869311
Business logos are important for branding activities. Your company's logo represents not only your brand but also provides a way for your customers to connect with your business. A logo can offer marketing opportunities at every step. This is why logo designs and signage are of tremendous importance for businesses.<a href=http://EzineArticles.com/9869311 target='_blank'> <u>...&raquo;</u> </a> Fri, 02 Mar 2018 11:04:45 -0600 Reasons Why You Need A Mobile Marketing Strategyhttp://EzineArticles.com/9893845
Mobile marketing undoubtedly unlocks the powerful opportunities for you and help you scale new heights in the market. It is one of the most powerful weapons that turn the table without taking so much time.<a href=http://EzineArticles.com/9893845 target='_blank'> <u>...&raquo;</u> </a> Fri, 02 Mar 2018 08:17:03 -0600 What Are Your Digital Marketing Challenges? Here Are Our Top 5 (and Some Solutions Too!)http://EzineArticles.com/9895108
We're already at the end February (and the countdown to spring is on!). If you're like most small business owners, you kicked off January with a new and improved plan for your business, and most likely that included marketing to new prospects and collecting leads.<a href=http://EzineArticles.com/9895108 target='_blank'> <u>...&raquo;</u> </a> Wed, 28 Feb 2018 14:46:50 -0600 Becoming an Influencer in Your Industryhttp://EzineArticles.com/9893545
Influencers bring credibility (beyond the credibility that you have established yourself for your business) that only they can bring. With credibility comes trust and a position at the top of the food chain as subject matter expert.<a href=http://EzineArticles.com/9893545 target='_blank'> <u>...&raquo;</u> </a> Mon, 26 Feb 2018 14:36:33 -0600 Growth Isn't Linearhttp://EzineArticles.com/9892279
Our culture is really good at selling us the "easy road." There are all sorts of ways to make your life easier, supposedly.<a href=http://EzineArticles.com/9892279 target='_blank'> <u>...&raquo;</u> </a> Sat, 24 Feb 2018 18:19:02 -0600 Using the Marketing Mix to Maximize Customer Returnshttp://EzineArticles.com/9890626
The traditional marketing mix used by businesses comprised of 4 key elements thought to be vital to the success of any business. However, with the passage of time and the variations in the kind of products and services offered, there are 7 key elements today in the marketing mix that require constant evaluation to ensure the best possible results.<a href=http://EzineArticles.com/9890626 target='_blank'> <u>...&raquo;</u> </a> Wed, 21 Feb 2018 20:50:42 -0600 Let's Play The Marketing Gamehttp://EzineArticles.com/9889888
Marketers, like most professionals, find their work a mental challenge - not unlike playing chess or other games of strategy and tactics. A favorite mental game that marketers play is called "How would I do it?" Want to play?<a href=http://EzineArticles.com/9889888 target='_blank'> <u>...&raquo;</u> </a> Wed, 21 Feb 2018 07:07:14 -0600 5 Benefits of Roller Banner Displayshttp://EzineArticles.com/9884524
Roller banner displays are known by many names. Why are there so many terms for this product? Experts have a logical explanation for it.<a href=http://EzineArticles.com/9884524 target='_blank'> <u>...&raquo;</u> </a> Wed, 21 Feb 2018 06:50:52 -0600 Why Not Having a Marketing Strategy Is Like Driving With Your Eyes Closedhttp://EzineArticles.com/9888214
When it comes to business, one thing that has been a mainstay for successful companies is having a great marketing strategy. In fact, any business that is serious about actually staying in business would not go one day without moving forward with an effective marketing strategy as it is the foundation for how a business remains relevant.<a href=http://EzineArticles.com/9888214 target='_blank'> <u>...&raquo;</u> </a> Sun, 18 Feb 2018 21:11:17 -0600 5 Ways Integrating CRM With Marketing Automation Will Help You Boost Sales and Grow Your Businesshttp://EzineArticles.com/9860323
Bringing together robust CRM software with state-of-the-art marketing automation can be a game changer for your business, but it's just one piece of the puzzle. Learn more about the ways marketing, web development and web enhancement services will help you increase qualified leads, drive sales and grow your business.<a href=http://EzineArticles.com/9860323 target='_blank'> <u>...&raquo;</u> </a> Fri, 16 Feb 2018 14:33:11 -0600 Is Your Marketing Content Authentic and Impactful?http://EzineArticles.com/9886777
What are you sharing with your audience? Is it content that is aligned with your brand? Are you sharing it with your authentic voice?<a href=http://EzineArticles.com/9886777 target='_blank'> <u>...&raquo;</u> </a> Thu, 15 Feb 2018 14:45:14 -0600 The Impact of Technology on Marketing and How Brands Can Use Technology in Marketinghttp://EzineArticles.com/9857044
Technology and marketing are now going hand in hand. Brands are using technology to create engaging customer experience. After studying the impact of technology on marketing, in this article I have shared some examples showcasing how different industries are using technology to deliver a better customer experience.<a href=http://EzineArticles.com/9857044 target='_blank'> <u>...&raquo;</u> </a> Wed, 14 Feb 2018 10:36:57 -0600 A Guide to Going Viralhttp://EzineArticles.com/9851239
Reaching customers and creating awareness is something that determines the success of any business. The access to customers has become significantly easier over the years thanks to the development of social media platforms.<a href=http://EzineArticles.com/9851239 target='_blank'> <u>...&raquo;</u> </a> Wed, 07 Feb 2018 11:56:20 -0600 4 Important Trends of Content Marketing in 2018http://EzineArticles.com/9850714
Did you know that content marketing is evolving? What worked in 2016 didn't work in 2017. Do you assume that the trend will remain the same in 2018? This article explore four important trends that will shape content marketing in 2018.<a href=http://EzineArticles.com/9850714 target='_blank'> <u>...&raquo;</u> </a> Wed, 07 Feb 2018 11:04:44 -0600 Best Way to Promote a Businesshttp://EzineArticles.com/9849049
Whether you're just starting out or have been in business for years, these proven marketing strategies will help your business find new customers without spending a fortune. 1. Plan your attack.<a href=http://EzineArticles.com/9849049 target='_blank'> <u>...&raquo;</u> </a> Mon, 05 Feb 2018 13:29:18 -0600 Next-Level Marketing With Business Cardshttp://EzineArticles.com/9875848
Most people are under the false impression that marketing with business cards is simply handing their cards out to anyone and everyone. Truth be told - it requires some creative thinking to be able to effectively market and acquire a bigger 'return on investment' with this marketing technique. Business card marketing, as well as the connection making and relationship building that goes with it, is more of an art and requires 'out of the box thinking' and standing out.<a href=http://EzineArticles.com/9875848 target='_blank'> <u>...&raquo;</u> </a> Mon, 05 Feb 2018 08:55:34 -0600 Vital Marketing Conceptshttp://EzineArticles.com/9877945
Effective Marketing is a cherished desire of startups, SMEs, and firms for stable market share. The effectiveness of a marketing strategy is based on insightful understanding of some vital marketing concepts such as marketing, selling, branding, advertising, and networking.<a href=http://EzineArticles.com/9877945 target='_blank'> <u>...&raquo;</u> </a> Fri, 02 Feb 2018 08:12:28 -0600 Domestic Vs International Marketinghttp://EzineArticles.com/9847930
Let's first start our conversation by asking why? Why marketing? Why HR? Why finance? Why any of those or any other fields is important for the business whether it's a startup or a huge organization.<a href=http://EzineArticles.com/9847930 target='_blank'> <u>...&raquo;</u> </a> Thu, 01 Feb 2018 10:39:13 -0600 5 Benefits Pop Up Stands Will Fetch For Your Marketing Effortshttp://EzineArticles.com/9876814
Banner stands have lots of names to them, including pop up stands, roll up banners and pull up stands. They may look simple, but the truth is that they can impact your marketing positively and effectively for that matter. They make very good marketing tools, especially when you are looking to give customers short insight to the services or products you are offering them. At an exhibition, the pop up stands make very reliable exhibition banner stands to bring customers to your stand by sending the message across in an interesting way. Compared to other promotional channels, the stands make very affordable tools which could be why they have become very popular among business people.<a href=http://EzineArticles.com/9876814 target='_blank'> <u>...&raquo;</u> </a> Wed, 31 Jan 2018 20:30:34 -0600 10 Steps to Design a Successful Marketing Planhttp://EzineArticles.com/9847303
Generally, companies are broken down into four levels of hierarchy, the corporate, the division, the business unit and the product level. The overall plan of the company is designed at a corporate level. As part of this planning, each resource is allocated to each division of the company.<a href=http://EzineArticles.com/9847303 target='_blank'> <u>...&raquo;</u> </a> Wed, 31 Jan 2018 11:56:13 -0600 The Importance of Sports in City Marketinghttp://EzineArticles.com/9847315
Countries and cities are being promoted with a very similar way to products or services from private brands. One major difference, though, is that this promotion is being performed not only by private brands, but also by the people of that particular city or country in partnership with governmental agencies. This is relevant for the economy of the country/city brand and this is no coincidence that the major world cities like New York, London, Paris and more function well and each year the number of tourists is more than double the number of the residents.<a href=http://EzineArticles.com/9847315 target='_blank'> <u>...&raquo;</u> </a> Wed, 31 Jan 2018 11:55:19 -0600 Do You Have a Marketing Strategy and Plan for Your Business in 2018?http://EzineArticles.com/9846598
A Marketing Strategy and Plan is the first and most important piece of your roadmap to success. Without this, you can't attain your business goals.<a href=http://EzineArticles.com/9846598 target='_blank'> <u>...&raquo;</u> </a> Tue, 30 Jan 2018 14:58:43 -0600 Would You Wait In Line For Nutella?http://EzineArticles.com/9874351
Have you done your market research on the top product in your line up? In the scope of all things marketing, today's breach comes with a lack of research and market studies. On a case by case line of study, the average product has low marketability, and yet... In a depression market, your product maybe the "Cat's Meow" that brings buyers to the lineup! What say you? Nutella line?<a href=http://EzineArticles.com/9874351 target='_blank'> <u>...&raquo;</u> </a> Sun, 28 Jan 2018 12:15:34 -0600 Don't Discount - Offer More Valuehttp://EzineArticles.com/9873538
STOP discounting!!! Instead, innovate your business, so you offer more value than your competition even if that means increasing your price. When you discount your price, you lose the full value of every dollar you discount. Bundling increases the perceived value, so prospects buy more.<a href=http://EzineArticles.com/9873538 target='_blank'> <u>...&raquo;</u> </a> Fri, 26 Jan 2018 07:12:03 -0600 We've Got Some Webinar Tips for Youhttp://EzineArticles.com/9872704
Webinars are a great way to deliver content (such as an online course), that is either live or recorded for an evergreen program. But, webinars are also used to deliver content for a "freebie", or lead generation piece.<a href=http://EzineArticles.com/9872704 target='_blank'> <u>...&raquo;</u> </a> Wed, 24 Jan 2018 19:25:00 -0600 5 Marketing Tips to Grow Your Startuphttp://EzineArticles.com/9842731
In every passing second, three new startups are launched worldwide. So that makes it 11000 per hour and 25,9200 per day. But out all the startup's only 10% of the startup's getting succeeded and the remaining getting failed.On that note, here are some of the marketing techniques that help you to be on the list of the 10%.<a href=http://EzineArticles.com/9842731 target='_blank'> <u>...&raquo;</u> </a> Wed, 24 Jan 2018 13:30:00 -0600 Stop Spending Money on Marketing Until You Read Thishttp://EzineArticles.com/9841915
If you are finalizing your marketing plans for 2018, STOP, don't commit to spend a penny until you read this to see if you are spending your money effectively. Not seeing results from your marketing? Not sure where or how to spend your marketing budget? The key elements every small business needs to get the best return on investment from their marketing.<a href=http://EzineArticles.com/9841915 target='_blank'> <u>...&raquo;</u> </a> Tue, 23 Jan 2018 14:53:23 -0600 How to Market Your Door Companyhttp://EzineArticles.com/9869224
Many people might not realise it, but door companies may find it more challenging than other types of businesses. Advertising a product to make a home liveable is tricky as we take this product for granted on a daily basis.<a href=http://EzineArticles.com/9869224 target='_blank'> <u>...&raquo;</u> </a> Tue, 23 Jan 2018 08:41:48 -0600 Is Corporate Gift Giving Important for My Business?http://EzineArticles.com/9865645
If you want to strengthen your relationship with your existing clients and attract new, potential ones, it's important for you to use personalized corporate gifts. These gifts play an essential role when it comes to improving the company image or brand.<a href=http://EzineArticles.com/9865645 target='_blank'> <u>...&raquo;</u> </a> Mon, 22 Jan 2018 08:34:27 -0600 Three Ways Customer Segmentation Can Save Your Marketing Budgethttp://EzineArticles.com/9870568
For anyone who runs their own business, there is always a combination of emotions that makes launching both the most exhilarating moment of your life, as well as the most nauseating thing you've ever experienced. As time goes on, you find that while you are enjoying some success because of the curiosity factor, you aren't finding the success you wish you could get, and this is where customer segmentation can make the biggest difference in the world.<a href=http://EzineArticles.com/9870568 target='_blank'> <u>...&raquo;</u> </a> Mon, 22 Jan 2018 07:19:06 -0600 Fishing for Customers? Find the Right Lurehttp://EzineArticles.com/9870214
The marketer also wades into fast-moving waters, and just like the fisherman, the marketer keeps changing lures. The marketer does it by changing marketing programs, headlines, media, copy, offers, graphics, prices, stories, etc. Lures that bring success are kept and used until environmental or competitive conditions change.<a href=http://EzineArticles.com/9870214 target='_blank'> <u>...&raquo;</u> </a> Sun, 21 Jan 2018 09:15:36 -0600 This Article Can Help You to Find Additional Funding for Your Businesshttp://EzineArticles.com/9839881
Whether you need more stock, new machinery to manufacture new products, increase factory or retail space or just need to increase the number of employees, gaining access to additional funding can give your business the boost it might need. But short of applying to try and win an investment on TV's The Vault, what are the key steps to successfully obtain funding? BEFORE JUMPING IN AND FILLING IN MANY APPLICATION FORMS, YOU NEED TO CONSIDER WHAT YOUR LENDER WILL NEED TO KNOW?<a href=http://EzineArticles.com/9839881 target='_blank'> <u>...&raquo;</u> </a> Fri, 19 Jan 2018 14:26:56 -0600 The Importance of Standing Outhttp://EzineArticles.com/9837763
As a college marketing student, I hear day in and day out about the importance of branding and the ability to stand out. When I think about this concept, I am either overwhelmed by the thought of trying to become noticeable in such a huge world, or I am simply uninterested because sometimes I believe that all I have to be is a good student and a hard worker to be successful. I have to admit that just about every working adult tells us students that we just need to get through school, and not worry too much about our...<a href=http://EzineArticles.com/9837763 target='_blank'> <u>...&raquo;</u> </a> Wed, 17 Jan 2018 14:38:26 -0600 Are You on Top of Your Marketing Game?http://EzineArticles.com/9866611
What are the things that businesses can do to remain at their best and develop their growth? This is not a straightforward question and there are different things that can work. They include the quality, the style of management, and even the business environment.<a href=http://EzineArticles.com/9866611 target='_blank'> <u>...&raquo;</u> </a> Tue, 16 Jan 2018 07:04:00 -0600 How to Influence People to Purchase Without Hard Sellinghttp://EzineArticles.com/9866620
Things have really changed in the world today and we are now hyper-connected. Prospects are able to find the information needed very easily. This can be regarding services and products. As such, it is very important that people adapt to the changes. The best speakers use science and data to help salespeople to see selling differently. It is no longer about that old-fashioned selling approach. This was an enthusiastic and persuasive pitch for any service or product. Things are done differently now and this has changed business as we know it today.<a href=http://EzineArticles.com/9866620 target='_blank'> <u>...&raquo;</u> </a> Tue, 16 Jan 2018 07:03:52 -0600 Voice Overs and Your Businesshttp://EzineArticles.com/9834199
Videos are one of the most important marketing tools that you can use for your business. Informative compelling voice overs are one of the most important tools for your videos. Videos are everywhere you go and because of the latest technology, you can watch them on the go as well.<a href=http://EzineArticles.com/9834199 target='_blank'> <u>...&raquo;</u> </a> Thu, 11 Jan 2018 11:06:38 -0600 New Year Sales - Should You Be Discounting Your Rates?http://EzineArticles.com/9863998
Now that we're past most of the holidays (there are still many faiths celebrating), we certainly have passed the biggest spending period of the year. Many of us stuck to our budgets, some well... not so much!<a href=http://EzineArticles.com/9863998 target='_blank'> <u>...&raquo;</u> </a> Wed, 10 Jan 2018 14:29:08 -0600 Learn The Importance Of Graphic Designing Serviceshttp://EzineArticles.com/9452793
Graphic design is a major element of today's IT world. The potential and scope of growth associated with this field are really enticing, and this is the reason why more and more people are plunging into the arena of graphic design. However, being a graphic designer or the owner of a graphic design company is not that tough; the real challenge lies in making your business grow at an impressive speed.<a href=http://EzineArticles.com/9452793 target='_blank'> <u>...&raquo;</u> </a> Wed, 10 Jan 2018 10:15:58 -0600 Keys to Be Successful in Business Marketinghttp://EzineArticles.com/9833470
A typical Business-to-business (B2B) company creates value for its customers, builds brand recognition, and communicates a unified message, targets decisions makers, supports salespeople with variety of communication tools. Business markets have shorter distribution channels and emphasize personal selling as the form of promotion and marketing communication. The business-to-consumer as a business model differs significantly from the business-to-business model. Keys to success in Business markets are value creation and customer satisfaction, social media marketing, mobile marketing, multimedia content and executive brandings for personal selling.<a href=http://EzineArticles.com/9833470 target='_blank'> <u>...&raquo;</u> </a> Wed, 10 Jan 2018 10:09:23 -0600 Why Using Branded Workwear Clothing Is Beneficial for My Businesshttp://EzineArticles.com/9859375
If you want to spread the word about your brand and get it recognized by the customers, you should consider the idea of using branded workwear clothing. Make your employees wear clothing engraved with your company logo so it becomes easy for your customers to recognize what you're offering.<a href=http://EzineArticles.com/9859375 target='_blank'> <u>...&raquo;</u> </a> Mon, 08 Jan 2018 08:38:38 -0600 Get the Most From Automated Marketing and CRM: 3 Email Topics That Engage and Converthttp://EzineArticles.com/9840094
Email marketing is one of the most effective marketing tools for businesses. Learn how marketing automation and CRM can help you better engage and convert new customers.<a href=http://EzineArticles.com/9840094 target='_blank'> <u>...&raquo;</u> </a> Mon, 08 Jan 2018 07:44:50 -0600 Five Signs You Need Automated Marketinghttp://EzineArticles.com/9833500
Consider using marketing automated to help you mange your leads and clients. It will allow you to work on your business rather than in it.<a href=http://EzineArticles.com/9833500 target='_blank'> <u>...&raquo;</u> </a> Mon, 08 Jan 2018 07:44:14 -0600 Here's Why Your Customer Won't Always Care If Your Product Is Betterhttp://EzineArticles.com/9862165
If you think better always prevails in a high-tech environment, then here's a story about the unrivaled persuasive power of simplicity - Back when I was a young engineer in R&D, I developed a very small and cheap component for replacing a rather costly outdated one in a project I was working on. One day the head of a manufacturing line calls me up and schedules a meeting with me and a project manager who may need what I've developed for another project. We start the meeting and the project...<a href=http://EzineArticles.com/9862165 target='_blank'> <u>...&raquo;</u> </a> Mon, 08 Jan 2018 07:12:51 -0600 Why B2B Marketing Is Very Different From B2C Marketinghttp://EzineArticles.com/9862213
Most ad agencies, marketers and copywriters do B2C campaigns. In such competitive consumer markets, the most regurgitated "how to market" slogan is "Sell the Benefits. Not the Features" And that's true.<a href=http://EzineArticles.com/9862213 target='_blank'> <u>...&raquo;</u> </a> Mon, 08 Jan 2018 07:11:57 -0600 Challenges Faced in the Data Integration Processhttp://EzineArticles.com/9858502
In the process of data integration, setting up the pragmatic prospects can become a challenge. For an agency, the primary goal is to set realistic figures and analysis.<a href=http://EzineArticles.com/9858502 target='_blank'> <u>...&raquo;</u> </a> Fri, 05 Jan 2018 08:54:30 -0600 Deciding on the Design for Your Exhibition Boothhttp://EzineArticles.com/9859723
The return on your investment by spending time at an exhibition booth can be very high. However, this is only going to be the case if you have something that stands apart from the rest.<a href=http://EzineArticles.com/9859723 target='_blank'> <u>...&raquo;</u> </a> Thu, 04 Jan 2018 07:27:10 -0600 Get the Best Concept in Place for a Trade Show Displayhttp://EzineArticles.com/9859705
There are some amazing trade show stand contractors out there, and they can bring your products or services to life! They can make them appealing to your target audience, and they are more likely to buy once they have stopped by your booth to get additional information.<a href=http://EzineArticles.com/9859705 target='_blank'> <u>...&raquo;</u> </a> Thu, 04 Jan 2018 07:24:00 -0600 Important Aspects to Discuss With the Designer for Your Exhibition Boothhttp://EzineArticles.com/9859393
The services of qualified exhibition booth designers can help you to have a professional and eye catching set up that people stop to look at. That is what you want when you make the exhibition circuit.<a href=http://EzineArticles.com/9859393 target='_blank'> <u>...&raquo;</u> </a> Wed, 03 Jan 2018 15:03:42 -0600 6 Lessons I Learned From Seth Godin at SmartHustle Conferencehttp://EzineArticles.com/9829557
I attended Ramon Ray's SmartHustle Small Business Conference in New York City. What a day! The conference was truly inspirational on many levels. I hope you can use some or all of these takeaways in your marketing to make you stand out and be truly effective!<a href=http://EzineArticles.com/9829557 target='_blank'> <u>...&raquo;</u> </a> Wed, 03 Jan 2018 14:43:38 -0600 Small And Midsized Company Marketing And Marketing Communications - Actionable Forecasts For 2018http://EzineArticles.com/9858871
Many marketers are currently feeling unsure about their communications efforts. In fact, Infusionsoft's recent survey of 1,000 small business owners found that nearly two-thirds feel that they "don't know if their marketing strategies work" or "know that their strategies aren't working". Unfortunately, improving marketing and marketing communications strategy, planning and tactics will be even more difficult in 2018. My article presents actionable forecasts for small or midsized B2B, B2C and nonprofit marketers to help them profitably improve sales and ROI.<a href=http://EzineArticles.com/9858871 target='_blank'> <u>...&raquo;</u> </a> Tue, 02 Jan 2018 15:02:37 -0600 3 Follow-Ups Tips For Tennis Clubshttp://EzineArticles.com/9854878
Hello to all you club owners out there. You know something? If you guys knew how much money you were leaving on the table with your marketing, you would shoot yourself in the foot!<a href=http://EzineArticles.com/9854878 target='_blank'> <u>...&raquo;</u> </a> Tue, 02 Jan 2018 10:29:13 -0600 Infographic Communicationhttp://EzineArticles.com/9856399
Infographics are graphic representations of data, information or knowledge, pertaining to an organisation. Its purpose is to present data promptly and comprehensively.<a href=http://EzineArticles.com/9856399 target='_blank'> <u>...&raquo;</u> </a> Tue, 02 Jan 2018 10:07:42 -0600 Satisfying WIIFM for Your Target Audiencehttp://EzineArticles.com/9858175
WIIFM is the concept of satisfying the needs and wants of your target audience before getting what you need for your brand and your business. In other words, it is your ability to solve the other person's problem.<a href=http://EzineArticles.com/9858175 target='_blank'> <u>...&raquo;</u> </a> Tue, 02 Jan 2018 07:20:11 -0600 What Your DNA Can Tell You About Your Businesshttp://EzineArticles.com/9858487
Us humans are always obsessed with discovering our origins. As part of the Jewish nation, it's always fascinating to find out new-old connections to different ancient nations due to our long and complicated nomadic history. Biological DNA tests have become a very powerful tool in that sense - I've just read about a fascinating DNA test results showing that Jews and Samaritans have a shared male ancestor in the last 2500 years, indicating that Samaritans (like the Good Samaritan from Jesus' famous parable) are actually Jews that were left...<a href=http://EzineArticles.com/9858487 target='_blank'> <u>...&raquo;</u> </a> Tue, 02 Jan 2018 07:01:54 -0600 The Colors of Marketinghttp://EzineArticles.com/9856873
The psychological impact of colors make a direct impact to your bottom-line. Companies spend millions of dollars per year getting the right colors to inspire, enthuse, and influence their customers.<a href=http://EzineArticles.com/9856873 target='_blank'> <u>...&raquo;</u> </a> Fri, 29 Dec 2017 07:09:32 -0600 Custom Designed USB Drives - An Excellent Promotional Toolhttp://EzineArticles.com/9854152
Using custom designed USB drives for promoting your brand is the most feasible decision you could make. There are several benefits of using USB drives as a promotional giveaway item at a trade show or an exhibition.<a href=http://EzineArticles.com/9854152 target='_blank'> <u>...&raquo;</u> </a> Wed, 27 Dec 2017 08:54:52 -0600 5 Tips to Boost the Value of Your Leveraged Saleshttp://EzineArticles.com/9851680
The year is nearly at the end, and some folks are wondering how to add additional value for their leveraged sales. In many cases its simple, as promoting and explaining the unique value point of each one.<a href=http://EzineArticles.com/9851680 target='_blank'> <u>...&raquo;</u> </a> Fri, 22 Dec 2017 09:59:01 -0600 10 Tips About How To Successfully Write Your First Business Bookhttp://EzineArticles.com/9849976
This article provide relevant tips to start writing your first business book. It is written in a clear and simple manner.<a href=http://EzineArticles.com/9849976 target='_blank'> <u>...&raquo;</u> </a> Wed, 20 Dec 2017 08:12:34 -0600 The Truth About How Little Your Sales Copy Affects the Success of Your Saleshttp://EzineArticles.com/9852148
If you're biting your nails with anxiety every time you hire a copywriter to write your upcoming promotion, then this may just be the most important article you'll ever read. One of my most popular articles on EzineArticles.com is about how to make your online business better by using direct mail (YES - people still read those!).<a href=http://EzineArticles.com/9852148 target='_blank'> <u>...&raquo;</u> </a> Wed, 20 Dec 2017 07:08:54 -0600 2017 Review: Content & Social Media Marketing Insightshttp://EzineArticles.com/9851128
How was your 2017 as far as marketing and branding? Do you have your strategy ready for 2018? When was the last time you looked at your website content and branding position? What have you done in social media channels? Have you done your research into how your clients view you ad your business? I hope you enjoy the article with a few insights into how to make 2018 a banner year for you and your business.<a href=http://EzineArticles.com/9851128 target='_blank'> <u>...&raquo;</u> </a> Tue, 19 Dec 2017 14:59:46 -0600 Getting Your Business Ready NOW for Holiday Shoppinghttp://EzineArticles.com/9841546
Are you taking advantage of the Holiday season, for not only sales but also lead generation? If you had a sale on your website, how were conversions? Have you implemented a re-targeting campaign for those who may have abandoned their cart? It is not too late for this year or the ability to cross over into marketing for the upcoming months. Get engaged into your marketing now while traffic on the internet is at its peak.<a href=http://EzineArticles.com/9841546 target='_blank'> <u>...&raquo;</u> </a> Tue, 19 Dec 2017 14:58:52 -0600 Planned Obsolescence: Necessity for Society or Merely a Business Tactic?http://EzineArticles.com/9821145
Do we really need a new iPhone launching every year? Do we really need a latest version of Play Station or X-box? Does it merely makes the companies rich or it also helps the society?<a href=http://EzineArticles.com/9821145 target='_blank'> <u>...&raquo;</u> </a> Tue, 19 Dec 2017 10:47:23 -0600 5 Advantages of Using Customized Coffee Mugshttp://EzineArticles.com/9850954
If you are a marketer and you have been looking for an easy way of promoting your brand and services, we suggest that you give a go to customized coffee mugs. Whether it's a bank, farm or an office, these mugs can be seen everywhere, especially in the developed countries. In this article, we are going to talk about 5 advantages of promotional customized coffee mugs. Once you have read about these advantages, you will make this strategy part of your business. Read on to know more.<a href=http://EzineArticles.com/9850954 target='_blank'> <u>...&raquo;</u> </a> Mon, 18 Dec 2017 20:03:03 -0600 The Beginner's Guide To Audience Definitionhttp://EzineArticles.com/9850546
So, you've decided to wade into the murky waters of the business world. As you've slowly set yourself up for providing your product or service, you've been bombarded with a number of words & acronyms that have confused you, with one of the more confusing being the idea of audience definition.<a href=http://EzineArticles.com/9850546 target='_blank'> <u>...&raquo;</u> </a> Mon, 18 Dec 2017 07:22:07 -0600 Marketing Communications: There's No Reason To Be Crasshttp://EzineArticles.com/9848599
Although society's bar for what's appropriate seems to drop lower every year, companies should avoid falling into the trap of using vulgar language and crass phrases. This article offers practical guidance.<a href=http://EzineArticles.com/9848599 target='_blank'> <u>...&raquo;</u> </a> Thu, 14 Dec 2017 07:48:08 -0600 10 Ways to Keep Users Engaged With Your Mobile Applicationhttp://EzineArticles.com/9599001
It is a fact that there are some hundreds of mobile applications in each category, where to keep your users hooked is a challenge. Let us look at some effective ways to keep users engaged to your mobile app.<a href=http://EzineArticles.com/9599001 target='_blank'> <u>...&raquo;</u> </a> Wed, 13 Dec 2017 13:32:04 -0600 How To Create a User-Centric App That Has Potential to Capture a Greater Audiencehttp://EzineArticles.com/9847696
This article enumerates the chief principles that every app maker needs to follow for prioritising user-experience in their mobile applications. There are a plethora of innovative apps coming out in the market every day providing a range of services or utilities.<a href=http://EzineArticles.com/9847696 target='_blank'> <u>...&raquo;</u> </a> Wed, 13 Dec 2017 07:21:14 -0600 Is Your Business Ready For Mobile Marketing?http://EzineArticles.com/9804210
Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps. In 2016, the inevitable happened, and mobile overtook desktop as the primary device used to access websites. This didn't come as a huge surprise because, as far back as 2015, Google reported that more searches were conducted on mobiles than on any other device category.<a href=http://EzineArticles.com/9804210 target='_blank'> <u>...&raquo;</u> </a> Tue, 12 Dec 2017 07:36:02 -0600 The 10 Most ANNOYING Marketing Buzzwordshttp://EzineArticles.com/9815658
As fellow marketers and creative professionals, let's kindly retire (or extinguish) these irritating phrases so we can all evolve past this "noise" cluttering our industry. Are you with me?!<a href=http://EzineArticles.com/9815658 target='_blank'> <u>...&raquo;</u> </a> Mon, 11 Dec 2017 14:53:17 -0600 The Case Against Meditation - Why It's Getting You Stuckhttp://EzineArticles.com/9845812
I used to be a big advocate of meditation - Wake up bright and early, do some meditation, a little morning ritual, just a really relaxed start... But guess what - It's All Horse Crap!<a href=http://EzineArticles.com/9845812 target='_blank'> <u>...&raquo;</u> </a> Sun, 10 Dec 2017 07:17:32 -0600 Reach the Most Customers: Necessary Media Formats for Your Marketing Literaturehttp://EzineArticles.com/9811464
To reach the highest number of customers in today's business environment, it is critical to have multiple media formats for your marketing and business literature. This paper discusses those formats and highlights the importance of having an experienced full-service graphic design firm or individual designer that can provide them. Your business should possess a print version that can be handed out or placed in locations where potential customers will take one, an electronic version in PDF that can be posted on a website for download and printed by the customer, an image version that can be posted on sites such as Instagram or Facebook for customers to view, and an HTML version that is formatted for targeted emails to customers.<a href=http://EzineArticles.com/9811464 target='_blank'> <u>...&raquo;</u> </a> Fri, 08 Dec 2017 14:39:13 -0600 Trump Swears His Daily "Happy" Drug Is Legalhttp://EzineArticles.com/9844324
According to FirstToKnow.com, Trump gets 2 "happiness pills" a day: "The President routinely goes off on Twitter about how unfair the negative "fake news" coverage he receives is, so the White House communications team have come up with a way to try and appease his anger by showing him more friendly coverage. Including photos of him looking "powerful" Vice News claims the sensitive Commander-in-Chief gets one folder delivered at 9:30 am and another at 4:30 am with around 20 to 25 pages of favorable news in each" Now, I don't know what your...<a href=http://EzineArticles.com/9844324 target='_blank'> <u>...&raquo;</u> </a> Thu, 07 Dec 2017 21:03:43 -0600 Your Blog Alone Doesn't Cut It Anymore: The Keys to Content Marketing for 2018http://EzineArticles.com/9844450
I recently fell upon this article, "How Much Data is Created on the Internet Each Day," and I was blown away by the following information. According to IBM, 90 percent of the data that is on the Internet today was created since 2016. When you think about it and the fact that Google's mission is to, "to organize the world's information and make it universally accessible and useful" on the Internet, the study by IBM is startling because the Internet and Google have been around for a long time.<a href=http://EzineArticles.com/9844450 target='_blank'> <u>...&raquo;</u> </a> Thu, 07 Dec 2017 15:10:49 -0600 5 Business Marketing Trends You Need for 2018http://EzineArticles.com/9844444
We're at that time of year again where we're in a swirl of activities around the holidays, but every business leader understands that this is the time he or she should be looking to ensure next year's success. Marketing is an essential aspect of any group or organization, and in the digital era, it's critical that you provide your team is focusing on the following as we soon speed into 2018. Storytelling Customers do not want to be sold.<a href=http://EzineArticles.com/9844444 target='_blank'> <u>...&raquo;</u> </a> Thu, 07 Dec 2017 15:08:47 -0600 Is Your Sales Team Inbound-Ready?http://EzineArticles.com/9812016
Inbound Sales is the process of focusing on individual buyers and their personal needs, pain points, what keeps them up at night, frustrations and goals; as an Inbound salesperson, it is essential that you prioritize the buyer's needs before your own. Before you can sell anything, you have to understand who your buyers are, which is a difficult but crucial task: nowadays buyers are more equipped than ever with information about companies, but sales people don't have a similar level of insight into their prospects. Bridging that information gap will help you close more leads; therefore, the most important task on the way to...<a href=http://EzineArticles.com/9812016 target='_blank'> <u>...&raquo;</u> </a> Wed, 06 Dec 2017 11:55:29 -0600 Here's An Easy Way To Increase Your Saleshttp://EzineArticles.com/9842023
Want An Easy Way To Increase Your Sales? Work your customer list. Sounds sooooo simple and easy but very few small business owners do it. A house list is one of the best sources of profit building, hands down.<a href=http://EzineArticles.com/9842023 target='_blank'> <u>...&raquo;</u> </a> Mon, 04 Dec 2017 14:59:24 -0600 How Valuable Content Keep You Above Competitorshttp://EzineArticles.com/9809685
Every business faces competition but the competitions doesn't matter if you know how to use valuable content. With valuable content, you have the edge over your competitors while they watch you making the spotlight. The how of doing this is what this article presents to you.<a href=http://EzineArticles.com/9809685 target='_blank'> <u>...&raquo;</u> </a> Mon, 04 Dec 2017 13:24:38 -0600 Your Market Doesn't Want To Read Another Hyped-Up Headlinehttp://EzineArticles.com/9841729
Hyped-up headlines have become so trendy today by all the "online gurus/experts". It's no wonder many business owners fall for this fallacy, bore their market to death and make 'em indifferent to their brand before they read one word of content. This article will show you how direct marketing legends come up with their headlines.<a href=http://EzineArticles.com/9841729 target='_blank'> <u>...&raquo;</u> </a> Mon, 04 Dec 2017 06:58:56 -0600 Mind Your Marketing Mannershttp://EzineArticles.com/9841432
What bothers you in the new world of marketing online and off? Let's take a stand for respect, listening, and connection. All of those things fall under an old fashioned idea-manners. Manners may seem old fashioned but when you want to build lasting relationships they are as important now as ever.<a href=http://EzineArticles.com/9841432 target='_blank'> <u>...&raquo;</u> </a> Sun, 03 Dec 2017 20:29:05 -0600 Content Creation for Non-Writers, Procrastinators, and the Stuck Among Ushttp://EzineArticles.com/9841426
The reason to create content in the first place-and all content need not be written-is to provide value to your readers, listeners, viewers. If you are going to write, take the time to write well. If your brain is a dusty dry patch of nothing on the day your weekly missive is due, ditch your usual way of connecting and have some fun.<a href=http://EzineArticles.com/9841426 target='_blank'> <u>...&raquo;</u> </a> Sun, 03 Dec 2017 20:28:43 -0600 Seinfeld's Soda Machine Theorem of Converting Your Prospects Into Buyershttp://EzineArticles.com/9839569
One of my favorite Seinfeld episodes is the car dealership, where Jerry is looking to buy a new car in a dealership from Puddy, his mechanic and Elaine's boyfriend at the time (George does a hilarious candy bar lineup, but I'll talk about that one another time). Anyway, Elaine is trying to break up with Puddy, and she's trying to convince Jerry (and herself) that their relationship has finished in one mighty blow. Jerry says there's no way that's possible and that: "breaking up is like trying to tip a soft drink machine over - you can't do it with...<a href=http://EzineArticles.com/9839569 target='_blank'> <u>...&raquo;</u> </a> Sat, 02 Dec 2017 10:50:01 -0600 Nurturing Techniques To Raise Your B2B Lead Conversion Rateshttp://EzineArticles.com/9807594
The most difficult thing to achieve is conversions in B2B, marketing professionals are of the view that their biggest challenge is to convert leads into customers without knowing their lead conversion rate. Conversions are the money makers or the cash cows of B2B marketing, and it is from them, that the cash flows in. Running a lead generating campaign is easy, but if leads don't convert into business opportunities and those opportunities are not turned into deals, it is not worth the effort.<a href=http://EzineArticles.com/9807594 target='_blank'> <u>...&raquo;</u> </a> Wed, 29 Nov 2017 13:18:59 -0600 Trump's Sneaky Little Marketing Trickshttp://EzineArticles.com/9838843
Trump has been trumping a lot lately about whether Obama was born in the U.S. or not. Some may ask themselves - who cares? Well, if you want to learn a thing or two about marketing, then you should care - just watch the big man in the white house - he's one of the best self-marketers around.<a href=http://EzineArticles.com/9838843 target='_blank'> <u>...&raquo;</u> </a> Wed, 29 Nov 2017 07:09:06 -0600 Best Customer Profiling Can Make - Or Break - Your Businesshttp://EzineArticles.com/9836674
Business owners, especially those who have experienced success, understand that in order to stay ahead, it takes hard work & dedication to knowing their industry very well. It also takes knowing your customer base very well, and this is where best customer profiling comes into play.<a href=http://EzineArticles.com/9836674 target='_blank'> <u>...&raquo;</u> </a> Sun, 26 Nov 2017 09:20:51 -0600 Why You Should Never Ask Your Market What They Want To Buyhttp://EzineArticles.com/9836800
If you want to REALLY know what people want to buy, then this article will explain why you should never survey them about it. Gary Halbert, the prince of print as they called him back in the day, used to lecture to marketing students. He wanted to show them that people don't really put their money where their mouth is, which could be hazardous for a marketer who wants to know what they really want to buy, so he asked the students: Who in here would prefer going to a play than going...<a href=http://EzineArticles.com/9836800 target='_blank'> <u>...&raquo;</u> </a> Sun, 26 Nov 2017 09:12:40 -0600 Let Your Business Benefit From Clever Marketing Methodshttp://EzineArticles.com/9836335
There are few businesses in the world today that do not rely on some form of marketing. It is also true that few people do not own and work on computers.<a href=http://EzineArticles.com/9836335 target='_blank'> <u>...&raquo;</u> </a> Sat, 25 Nov 2017 08:55:06 -0600 An Effective Way of Marketing Your Businesshttp://EzineArticles.com/9836344
In a very competitive world businesses owners all understand that they have to come up with effective ways of marketing themselves and their businesses to the market they want to reach. You want to make a lasting impression in the market - you want potential clients to never forget who you are and what you do.<a href=http://EzineArticles.com/9836344 target='_blank'> <u>...&raquo;</u> </a> Sat, 25 Nov 2017 08:55:03 -0600 Why Copycating Successful Sales Promotions Will Kill Your Businesshttp://EzineArticles.com/9835987
Yeah, I know what you're thinking, but I'm not talking about any legal issues here, I have no clue about that. What this is all about is - If you or your marketer/copywriter is looking at current (or past) successful promotions and copying them "as is" and simply replacing the product and company names, then there's a good chance that your promotion is destined to bomb, regardless of the success of the original ad it was copied from, and this article will explain why - While watching the "Batman: The...<a href=http://EzineArticles.com/9835987 target='_blank'> <u>...&raquo;</u> </a> Fri, 24 Nov 2017 08:09:00 -0600