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When studying the habits of different demographic groups, many marketers forget about fathers. Brands often make false assumptions about dads, creating campaigns based on old-fashioned ideas about fatherhood. However, today’s fathers are much more complex than the traditional stereotype of an out-of-touch dad. They’re responsible for making important decisions in the household and have strong […]The post 5 Things You Need to Know About Marketing to Modern Dads appeared first on MarketingInfographics.org.