Last night, I went for a drink with a friend who is over here from the US for a while.

He wants to see Iron Man 3, is excited about Star Trek, unsure about Man of Steel and was aware of another Thor coming out.

But he didn't even know about The Wolverine movie coming out in three months. When I mentioned it, he looked shocked and was totally unaware of the film's existence.

Crap marketing could make this film into a flop.

Quoted again for truth.

It seemed like the production and marketing budget for XM:FC was quite limited, and it really showed in the quality of the effects and marketing material. It looks like a similar situation for The Wolverine. Thankfully, it looks like it's a much less effects-dependent story, so hopefully the quality of the film does not suffer from its lower budget. But the lack of marketing effort for this film has been astonishing.