Prime Focus Technologies Honored With Four MarCom Awards for the second time in a row

Los Angeles – November 10, 2016: Prime Focus Technologies (PFT), the technology arm of Prime Focus, the world’s largest media services powerhouse, is delighted to be honored with four awards at the 2016 MarCom Awards. MarCom Awards recognize outstanding achievement by creative professionals involved in the concept, direction, design and production of marketing and communication materials and programs.

The awards are part of a larger, ongoing campaign, ‘BE BOLD. TAKE THE LEAP.’ Launched in April 2016 at the NAB (National Association of Broadcasters) Show, the campaign urges media and entertainment (M&E) organizations to adopt centralization and build a connected enterprise. Each marketing asset was crafted to communicate the campaign messaging in a strategic, unique and highly impactful manner. The sales collaterals won Gold in the categories ‘Business to Business Brochure’ and ‘Marketing/Promotion/Materials’, and the Trade Show Exhibit took home a Platinum. The fun ‘Question Ball’, one of the sales collaterals which won Gold, is a different take on sales collaterals, and highlighted all the major concerns of M&E industry players, such as ‘How would you help me with Media Processing?’ or ‘Do you have a MAM solution connecting all geographies?’ Other Gold winning sales collaterals had catchy designs and clever messaging that amplified the ’10 facts that make PFT the playmaker in the M&E Industry’. The Trade Show Exhibit effectively reflected PFT’s campaign theme and Go-to-Market (GTM) strategy to urge the M&E industry to adopt ONE software for the enterprise and drive digital transformation.

“For an organization that is pushing an entire industry to change the way they look at technology investments and business as a whole, PFT needs to have a communications strategy that is truly clutter breaking while reinforcing its own credentials and building confidence for clients and prospects. Our aim has always been to create marketing assets that help nurture new relationships and strengthen PFT’s thought leadership positioning, especially at prominent industry events like NAB”, said T. Shobhana, Vice President and Head, Global Marketing & Communications, Prime Focus Technologies. “It is an honor to receive the MarCom Awards, and these further validate the fact that we are marketing our offerings in an effective manner while having a bit of fun along the way.”