Hong Kong Ballet Pops from the Page in New Brand Campaign via Design Army

Design Army has created a wonderfully striking campaign for the Hong Kong Ballet aimed at reflecting the “cutting-edge vision” of the new artistic director, Septime Webre, formerly of the Washington Ballet, who joined Hong Kong Ballet last year.

The print campaign, which was shot by Dean Alexander working with Design Army Chief Creative Officer Pum Lefebure and her team, features dancers from the Hong Kong Ballet in a reimagining of the iconic city – from landmarks and temples to famous eateries.