[Data, Metrics] Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. It has been noticed that marketers are turning towards social analytics to make use of this ‘big data’ while also attempting to understand consumer attitudes and behaviors and to harness these insights for business.

'As a global marketing research and advisory firm with over 38,000 marketing professionals, CEOs and business owners using their services, Demand Metric is perfectly placed to gather the kind of insights and data few advisory firms have access to. Conversion still needs to increase to complement the lead, but as data analytics improves, so should the lead to conversion ratio.

MORE >>

RECENT POSTS

FEBRUARY 16, 2015
|
CONVINCE & CONVERT[Data, Metrics] How to Use Research to Create Content That Works

Research indicates that the number of months has risen slightly but by any measure, it’s still a short duration for any C-level role. Because until very recently, there was no way to get real-time feedback and deep data-driven insights before the marketing campaigns occur. Social data is a boon for marketers. How important is real-time data? No longer is this the case.

MORE >>

BILL HARTZER

DECEMBER 27, 2010

[Data, Metrics] Gleanster Market Research Report on Social Media Marketing

Gleanster is a new breed of IT market research. Gleanster attempts to find out what they are doing right, not only in terms of technologies but also in terms of organizational resources, business processes, and performance metrics. Gleanster takes a different approach by providing market research that they have gathered: and you can get the data for free. You agree that you can share the data but you won’t sell it (which is pretty standard and fair). If you do not want to be sold as a lead, then you have the option to purchase the research.

MORE >>

FIFTH GEAR ANALYTICS

MAY 3, 2012

[Data, Metrics] Does Your Startup Lack Data Science?

Well, before you take your startup offering to market, do yourself (and your investors, and your family, and your future) a big favor, and make an investment in market research and reliable marketing data through a partner that you can trust. To get started working with a market research or strategic partner, first try to understand these “four C’s”. Christopher Brodhead.

MORE >>

MASHABLE.COM

JANUARY 26, 2011

[Data, Metrics] Making Data Relevant: The New Metrics for Social Marketing

Invest in Data Measuring the impact of social media campaigns is systemically different from that of traditional marketing campaigns. While data is abundant, it is by nature unstructured. New Metrics The need for improvisation and identification of new metrics is high. Metrics that help understand conversations and engagement (e.g. Have an account? link] [.]

Tracking growth by using numerical metrics can be a huge hurdle for some creative-minded leaders. Check out the following scenario to see how you can use the metrics to judge the impact of your marketing scheme. With a simple tracking metric, you’ve gained an incredible amount of information about your customers and their habits. Next time, you can tailor your coupons to each location, taking advantage of your tracking metrics from the last campaign. The amount you spend is dependent on your industry – do some research to understand what you should be spending.
MORE >>

Those interactions leave traces in the form of consumers’ data, often defined by marketers as “priceless” in terms of value. But is the quantity of data a strong enough KPI/metric to justify the time and resources companies dedicate to their social media efforts? As Mai described in her last blog post , the tremendous amounts of data can sometimes be overwhelming, causing brands to fail in their attempts to transform it into meaningful business insights. An important metric to measure is the levels of reach and engagement. Brand Awareness.
MORE >>

We measure because there is a decision we have to make and we are lacking the data needed to take action. So that set of data is lost to us from a SOV measure. What action can you take based on a SOV metric alone? And if SOV alone can’t guide a decision the way sentiment, or quality of coverage, or even volume of coverage can … then is it a metric we want to be using prominently? This is not data that you can collect through counting volume of clips or mentions. research effort in and of itself. This is a guest post by my Edelman colleague Rob Clark.
MORE >>

Facebook offers an unparalleled opportunity for online market research, especially for bigger brands. Aside from the metrics Facebook Insights offers us, advertising on Facebook provides a great way for targeted research. Going forward, Questions and Places will give brands the opportunity to obtain better, more accurate data. Depending on the data available, brands could start to use it as part of their in-store strategy. Today I attended eConsultancy’s ‘Facebook Innovation Briefing’, with Christian Gladwell from Human-Digital.
MORE >>

[Data, Metrics] 10 Great Alternatives to the Google Keyword Research Tool

'Keyword research is a fundamental part of content marketing. . Because many of the available keyword research tools are confusing and counterintuitive, the process can be challenging and time-consuming. The valuable insights offered by keyword research will inform your strategic process by identifying exactly what your customers want, need, and are concerned about. Viewed as an essential mechanism for conducting research on keyword phrases, it offered lots of useful information about popularity, competition, and phrase variations. Paid keyword research tools.
MORE >>

Social Media Informer can personalize the content based on your interests,
your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people
similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

We need your email and password to allow you to log into your personalization features.