First off, what is a conversion and why should it matter to you? A conversion is what it’s called each time a visitor to your website, fan on your Facebook page or email recipient completes an action you want them to. Signing up for your newsletter? Conversion. Liking your Facebook page? Conversion. Submitting information through a contact form? Conversion. Signing up for GDI with you as the sponsor? Conversion. These are all various website conversions.

Notice only one of these conversions is something that generates income for you directly–signing up for for GDI in your downline. That’s because all the other conversions listed are steps towards that final conversion. These small steps are just as important. Read on to learn about website conversions and what they mean, then make a list of your own and start working toward your goals.

Conversion: Facebook Like

This is one of the first steps to getting someone to join your downline if you use social media as a marketing tool. When someone “Likes” your Facebook page, they can now receive information about you and your website. A Facebook like lets you share content with someone you may not have connected with yet.

Conversion: Link Click

Use simple tools like bit.ly or ow.ly to see if people are clicking on your links. While these tools won’t tell you who is clicking your links, they can tell you if your content is gaining interest or not. This can help you create better content or adjust which content you share on different sites.

Conversion: Contact Form Submission

If you’re website has nothing else, it should have a contact form. This allows people who visit your site to share their information, giving you a chance to follow up with them and build a relationship. A prospect’s contact information is the last step before the final conversion–sign up.

Conversion: Signing Up

This is the ultimate conversion you are looking for, a new downline member. Remember that this does not happen out of the blue. All the steps above and ones like them lead to someone signing up. When you spend your time on the earlier conversions, getting new signups will become much easier.

Social media is a powerful marketing tool if you use it properly. The easiest way to do this is to be interesting. You don’t want to follow boring people on social media and neither does anyone else. Here are a few ways to remain interesting.

Vary Your Content

From video to slides to Twitter pics, there are so many different forms of content you can share socially. Don’t get stuck in a rut of tweeting links to your blog or to the same news source over and over. Get creative with your own content or scour the internet for some to keep people interested in what you have to share.

Expand Your Social Circle

As you build your network it may be easy to keep tweeting and connecting with the same small group of people, but try to avoid this. Keep your network engaged but also continue to reach out to people outside of your network. Respond to tweets from strangers on topics you’re interested in or join groups on Facebook to connect with new users.

Build Out Your Profiles

Nearly every social site gives you a profile page with a space to say something about yourself. Use this space! Potential followers and downline members will want to learn more about you, so make it easy for them. Build out your profile with information about your and your business. Share things that make you unique and why people should follow you.