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Steam was just an example of Valve's excellent business model at work:

Figure out what people are going to be interested in from a few prototypes (I think Direct2Drive or some other never-alive service came first), then make their own version with a crapton of polish and style. Insert huge profits.

Steam: Gundato
PSN: Gundato
If you want me on either service, I suggest PMing me here first to let me know who you are.

Microsoft is officially the owner of Xbone.com, a domain name that came to light just days after the company's Larry Hryb expressed his dislike of the Xbox One nickname.Hryb took to gaming forum NeoGAF earlier in the week regarding the use of "Xbone," stating: "I don't like it. It disrespects the teams that have put in thousands of hours (already) into the development of the product."
Microsoft purchased both Xboxone.com and Xboxone.net domain names earlier in the year following the unveiling of the new system. It's likely the company is securing the domain to prevent it from being used as a parody site in the future.

You would think their marketing heads disrespected the Xbox teams on their own by naming it XBox One...

You would think their marketing heads disrespected the Xbox teams on their own by naming it XBox One...

Not really. I would have preferred "XBOX 2 Pi" (well, actually, "XBOX 361", but I am an immature idiot), but the point is that it is continuing the circle/full revolution motif. The XBONE was just something funny that they should have notice sooner.

Also, I suspect they expected XB1 or X1 since people call it "the 360" or "XBOX360".

Steam: Gundato
PSN: Gundato
If you want me on either service, I suggest PMing me here first to let me know who you are.

If they had of embraced it even a little, people would've found it funny. The way Kazuo Hirai embraced being an internet meme, even just a little bit by saying he thought some of them where funny and enjoyed that so many people liked them.

"Halo is designed to make the player think "I look like that, I am macho sitting in my undies with my xbox""