Partnerships with The San Francisco Marathon and Destination Races
Give Runners More Encouragement, Motivation and Tools to Reach Their
Goals

July 14, 2015 01:05 PM Eastern Daylight Time

SAN FRANCISCO--(BUSINESS WIRE)--As the popularity of organized runs continues to grow, Fitbit,
Inc., the leader in the connected health and fitness market, is
increasing its efforts to help consumers reach their fitness goals
through new partnerships with The
San Francisco Marathon and Destination
Races. With industry-leading devices, impactful data and virtual
coaching, Fitbit helps users prepare for and reach their performance
goals at any level, from completing a first 5K run to setting a personal
record for a half or full marathon.

“By supporting events like The San Francisco Marathon and Destination
Races, Fitbit is helping provide positive experiences for runners of all
levels to train and reach their goals,” said Tim Rosa, VP Global
Marketing, Fitbit. “We want to enable people to train smarter by
providing them with the tools to take their training to a new level,
such as logging workouts and monitoring heart rate. We’re excited to see
runners of all levels go farther and faster this race season with the
help of Fitbit.”

Connect with Fitbit at Upcoming Race Events

As the first official fitness tracker of The San Francisco Marathon, one
of the largest marathon events in the U.S., and Destination Races, the
nation’s pioneer and premiere wine country half-marathon series, Fitbit
will help runners of all levels maximize their training and stay on
track toward their goals leading up to and throughout race weekend.
Fitbit brand ambassador and ultra-marathoner Dean Karnazes has also
provided customized training
tips at Fitbit.com to help runners prepare for race day.

“Whether you are running your first race, or 50 marathons in 50 states
in 50 consecutive days, preparing for a race begins long before race
day,” said Karnazes. “Setting a fitness goal is a great first step, but
understanding your goal and what you need to do to achieve that goal is
the key. Fitbit’s activity trackers and tools give runners the data they
need to make the smart decisions that are going to take their bodies to
the finish line.”

For participants of the eight Destination Races events across North
America, Fitbit has provided downloadable training
schedules from Karnazes to help runners meet their race day goals.
The next Destination Races event, Napa-to-Sonoma,
will take place on Sunday, July 19, and will feature Fitbit brand
ambassadors Ryan and Sara Hall, two of America’s premier distance
runners, who will provide a little extra motivation to runners making
their way to the finish line.

Fitbit will also serve as the presenting partner of The San Francisco
Marathon 5K and The San Francisco Marathon Race
Weekend App. For the first time, the Race Weekend App will give
runners access to real-time race data that is synced with their Fitbit
step count, delivered along-side motivational tips from Karnazes. The
app will also help spectators keep track of their friends and family
with maps and live runner tracking and live race leaderboards. To help
runners keep their muscles loose and energized for the race, Karnazes
will host a free “Shake Out Your Steps Run” on Saturday, July 25 from
The San Francisco Marathon Health and Fitness Expo. The 38th annual
marathon event will take place the following day on Sunday, July 26.

Train More Effectively with the Fitbit Platform

The Fitbit platform combines connected health and fitness devices with
software and services, including an online dashboard and mobile apps,
data analytics, motivational and social tools, personalized insights and
virtual coaching through customized fitness plans and interactive
workouts. Knowing one size does not fit all in health and fitness, our
wide variety of connected health and fitness devices enable tracking
fitness at every level – everyday, active and performance.

When combined with easy to access to software and services, the Fitbit
platform enables people to be more active, exercise more, sleep better
and manage their weight – all key components when training for a race or
marathon. Here’s how it works:

Activity Tracker Features

Fitbit Devices: Offer a range of six different wearable health
and fitness devices that span multiple styles, form factors and price
points that fit seamlessly into people’s daily lives and activities.
All of the devices automatically track daily steps, calories burned,
distance traveled, floors climbed and active minutes

GPS Tracking on Fitbit Surge™: Delivers real-time distance and
pace, along with elevation summary on the wrist, allowing runners to
track progress and identify and hit target goals; following runs users
can review route, pace and split times on the Fitbit mobile app or
online dashboard to analyze and optimize performance over time –
because for some races, seconds matter

PurePulse™ Heart Rate Tracking: Enables users using Fitbit
Charge HR™ or Fitbit Surge to establish resting heart rate and monitor
intensity to stay within optimal ranges during various stages of a run
– all without an uncomfortable chest strap

Exercise Mode on Fitbit Charge HR and Multi-Sport on Fitbit Surge: Uniquely
records various workouts in addition to running – yoga, cycling,
weight-lifting – delivering key stats, workout intensity and calories
burned for a full picture of a user’s training in preparation for the
big race

Automatic Sleep Detection*: Monitors how long and how
well users sleep, illustrating where adjustments in lifestyle might be
necessary during training

Mobile & Social Tools

FitStar:
Offers virtual coaching through streaming video workouts anytime,
anywhere to build strength, gain flexibility and maintain endurance.
To help runners elevate their training and avoid injury, FitStar
created two handcrafted workouts inspired by The San Francisco
Marathon: the “Race Day Ready” Freestyle session in the FitStar
Personal Trainer App and “Flexible Finish” in the FitStar
Yoga App.

Nutrition and Hydration Tracking: Logs food and water intake
right on the Fitbit app, no matter where they are, to help users
monitor calories in vs. calories out to deliver the right amount of
fuel to their bodies while in training and leading up to race day

Motivation: Social connectivity with friends and family on the
Fitbit app allows users to train, motivate, and challenge each other
to reach that next training milestone

Fitbit helps people lead healthier, more active lives by empowering them
with data, inspiration and guidance to reach their goals. As the leader
in the connected health and fitness category, Fitbit designs products
and experiences that track everyday health and fitness. Fitbit’s diverse
line of award-winning products includes Fitbit
Surge, Fitbit
Charge HR, Fitbit
Charge, Fitbit
Flex, Fitbit Zip
and Fitbit
One activity trackers, as well as the Aria
Wi-Fi Smart Scale. Fitbit products are carried in more than 30,000 North
American retail stores, 45,000 stores around the globe and sold in 55
countries.

Fitbit, the Fitbit logo, Fitbit Surge, Fitbit Charge HR, Fitbit
Charge, Fitbit Flex, Fitbit One, Fitbit Zip, PurePulse, MobileRun, Aria
and FitStar are trademarks, service marks and/or registered trademarks
of Fitbit, Inc. in the United States and in other countries. All other
trademarks, service marks, and product names used herein are the
property of their respective owners.