Advertising expert sprouts bouquet biz

"In advertising, you're always creating and communicating for someone else," said David Plafchan, a copywriter in Los Angeles. "In the end, you have to let your creation go."

Hoping to build something more lasting, three months ago he co-founded The Bouqs. It's an online flower seller that delivers flowers cut fresh on an eco-friendly farm the company owns in Ecuador. Arrangements sell for a flat price of $40, including shipping.

"I want to be a part of its growth and feel like I am creating something more permanent," he said. He's also glad to have a chance to develop new skills. "I am being a leader," he said.