eMarketer: Mobile Continues to Steal Share of US Adults’ Daily Time Spent with Media

Mobile usage to grow 23% this year while time spent online and with traditional media declines

NEW YORK, NY (April 22, 2014) — In 2013, time spent with digital media among US adults surpassed time spent with TV for the first time — with mobile driving the shift. This year, that trend will continue, according to new figures from eMarketer, as time spent with mobile devices continues to grow much faster than usage of all other media.

eMarketer estimates that the average US adult will spend 5 hours 46 minutes with digital media each day this year, increasing digital’s lead over television to well more than an hour per day. In 2014, US adults will watch traditional television programming for an average of 4 hours and 28 minutes per day, eMarketer estimates. That’s down from 2013, but just a mere 3 minutes. Digital media, in our definition, includes PCs, mobile devices and other devices that access the internet, which include viewing streaming video on smart TVs, connected internet gaming consoles, and so forth.