From what happened to what's next.

What is Predictive Analytics?

Traditional analysis methods are used to find answers to predetermined questions. Predictive Analytics, on the other hand, trawls information from all digitally available sources to use modern algorithms and models in order to identify patterns in datasets that provide insight into future customer buying patterns, market developments, opportunities and risks for a business. Predictive Analytics is thus concerned with the future - from observing the past to trend detection. In the global economy, these forecasts can be a huge competitive advantage because they provide inspiration as a basis for precise action planning.

What is ARGUS Predict?

ARGUS Predict combines state-of-the-art research methods and analytics to discover trends and developments, connections and relationships that were previously unrecognisable based on all publicly available sources. ARGUS Predict uses a unique combination of artificial intelligence and highly-specialised analysts - quickly and clearly. For secure decisions in almost all areas of your company.

How does ARGUS Predict differ from traditional media analysis?

Traditional media analysis
What happened?

• analyses the past
• based on search terms and pre-defined parameters
• based on (defined) media panels

This results in an evaluation e.g. of media attention and presence, media image, the response to communications activities or the advertising value.

ARGUS Predict
What's next?

• identifies new issues, stories, trends
• is not limited to search terms or predefined parameters
• based on Big Data (digital media and other publicly available content)

This results in a broad observation of the environment and the early discovery of new opportunities and risks, ideas, and new players or influencers.