I received a phone call from Arkansas Life Magazine and they said they wanted to feature me as one of the seven Arkansans who are “just as good at getting dressed as running successful businesses” (their words not mine). They also said they’d like to photograph me in one of my favorite spaces, a place that makes me truly happy.

Want to know a secret to getting dream clients? Treat the clients you currently have really well, be kind, and most important be honest with them. People respect honesty. People trust honest people. Word will spread that they love working with you.

First ask yourself:

Do you really want a floral business? It’s okay to have a hobby and for it to be simply a hobby. My greatest passion is travel, but I wouldn’t enjoy it as much if every time I traveled, I also had to write a feature about it.

I think it’ really important to know that owning your own floral business doesn’t mean you are doing flowers all day. There is a reason only 5% of small businesses succeed. The business-side of it takes up the majority of your day.

She responded, "I remember in January you said to me that your schedule is basically jam-packed from now until June 3rd. If you can just make it to June 3rd then you'll be good. Well, you're almost there. You have less than a month to go!"

Four years ago, I wrote down where I wanted to be in five years. Here's a little snippet from the six page entry:

"I hope to be in a place where I am able to choose which clients I want to work with. I hope to be in a place where my clients trust me to execute their vision and give me creative freedom to do so. I hope to be in a place where I only have to do a handful of weddings a year and still exceed my sales goal. I hope to be in a place where I can blend my love of travel with my work."

Hi! I'm Jessica Zimmerman, top wedding planner and floral designer.

Born and raised in Arkansas, I’m a proud wife and mama to a 5-year-old daughter and 3-year-old twin boys. A true believer in freedom, flexibility (and of course, incredible flowers), I’m wholly devoted to creating a life I love to live every single day–not just on the weekends. From travel to business to weddings, this blog is full of features designed to inspire other busy mamas (and businesswomen) to make a living from their passion without giving up their lives.

Stay informed about my tell-all course, The Business Behind the Blooms.

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Zimmerman Events provides real tools for florists who want to learn how to make money, save time, and grow their team. Free classes, tutorials, ebooks, mentoring, and Jessica Zimmerman's rave-reviewed course, the Business Behind the Blooms.

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Zimmerman events offers a boutique approach to wedding planning & design, with comprehensive offerings from florals to logistics to papergoods for the modern, organic style bride. Based in Arkansas and available by appointment only.