Designed with scalability, stability, security and resiliency as the main design features, our platform works with existing technology to speed the quote-to-issue lifecycle and improve operational efficiency.Learn More

Designed with scalability, stability, security and resiliency as the main design features, our platform works with existing technology to speed the quote-to-issue lifecycle and improve operational efficiency.Learn More

The Role of People, Process, Technology, and Products in Your Digital Distribution Journey Part 2: The Role of Process

This
is the second blog post in our series that explores four factors
crucial to insurers’ success in driving digital distribution: people,
process, technology, and products (see part one here). Below we delve into the role of process in your digital distribution journey.

Shopping
for insurance can be overwhelming, but it doesn’t have to be. Consumers
crave a simple, streamlined way to access and buy insurance. To satisfy
this craving, carriers must have a process framework that integrates
all of the activities necessary to offer consumers an optimized shopping
experience. Simply providing digital access isn’t enough – it must be
easy on both the front- and back-end.

While insurers aim for a clean, front-end interface that is simple
for consumers to use, the transition to instant product access should
begin in the back-end – with process. One of the most obvious ways to
streamline process is through a smart interview process that simplifies
consumer data collection and input. A customer should not have to
provide information with little bearing on their insurance needs, nor
should they have to provide that information multiple times.

If a customer completes an online application, but, then, gets a call
from an agent and has to provide that information again, you risk
frustrating the customer or, even worse, losing the customer. Plus,
you’ll certainly waste your agent’s time by forcing them to recapture
the information and input the data again. To further complicate matter
agents typically have to enter the same customer information into
multiple systems (agency management systems, policy administration,
etc.) which also increases the likelihood of errors, delays, and missed
opportunities.

An insurer’s processes must account for consumers’ and agents’
efficient and effective use of time. Processes, especially those that
touch the customer, must streamline the effort for all involved (e.g.,
consumers, agents, and carriers).

Implementing a platform with a single interface, a smart interviewing
approach, and a central repository of customer information that links
back-end processes with front-end access is essential. The result is a
seamless store of information that lets you easily manage all customer
interactions in one place. While other carriers struggle to manage and
analyze increasingly complex customer data, you can focus on attracting
new consumers with targeted offers while providing them a simple and
convenient shopping experience.

By streamlining processes, your business will run more smoothly and
your customers might even enjoy the simplicity of the insurance shopping
experience.

Grow your business: make shopping for insurance easy. Boost customer
loyalty and attract new consumers with a distribution platform that
powers more streamlined processes, provides more targeted offerings, and
simplifies buying insurance.

Gain an in-depth understanding of the customer psyche and how to
augment the processes that drive engagement and greater customer loyalty
in our thought leadership piece, Seize Market Share Now.

Stay tuned for the third blog in the series that talks about how technology can power your digital distribution journey.