BlackBerry Ranked 9th Most Hated Company in America

24/7 Wall St. has released a list of the top 10 most hated companies in the U.S., and BlackBerry made it to #9. To identify these most hated companies, 247WallSt.com went over a few different metrics for customer satisfaction, stock performance, and employee satisfaction rate. Customer data from a number of sources, including the Consumer Reports Naughty & Nice list, the ForeSee Experience Index, and the American Customer Satisfaction Index were also included in the list compilation. Granted, this list also contains juggernauts like McDonald’s and Wal-mart, but it still doesn’t exactly paint BlackBerry in positive light. Especially when it’s coupled with the likes of JcPenney, and DISH Network; companies that are also struggling to stay alive in their respective fields.

What has made BlackBerry specifically so hated according this list? Apparently, it’s all based on the numbers. 24/7 Wall St. points out the figures we all know well as the reason for its hatred: BlackBerry shares have dropped by nearly 30% over the past year, while the S&P 500 gained more than 25% in contrast. Revenue in the third quarter of this year was around $1.2 billion, down 56% from last year, and so on and so forth.

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How can BlackBerry turn its image around, though? Is it literally only based on sales and stock price, or does the brand need a complete image makeover? I get the feeling it’s the latter as well.