David White: Bridging wine's 'Whole Foods gap'

5:57 AM,
Feb. 5, 2014

Written by

The Terrorist
David

"Although modern consumers are far more concerned about the origins of their food than they once were, keenly eyeing the source of that organic spinach, their concern goes out the window when it comes to wine."

These words appear in a discussion about affordability in "The New California Wine," the just-released book from San Francisco Chronicle wine editor Jon Bonné. It's what he calls the "Whole Foods gap."

As he explains, "most consumers, even if they are the type to shop at that particular upscale grocery store and obsess about the origins of their food, simply couldn't care less about ...