fashion focus: verdasco’s caught (homegrown) branding fever

Blogger HC Foo caught up (vid) with Fernando Verdasco at the Proton Malaysia Open and asked him about the timeline for his own line of merch, an idea that first manifested itself last month when some fans snapped this photo above.

The “FeVer” line (get it?) will get a bigger push at the beginning of next season, probably sold via a yet-to-be-launched website for the Spaniard.

The branding may seem a little forced — riding on the fumes of the Nike “RF” monogram created for Roger Federer — but we’re confident that it’ll lead to good things. Remember when Nole made these shirts? And now he’s lookin’ all sexy in his adidas Falcon line. Look at how far he’s come!

Meanwhile, we hope that Melanie Oudin gets on that bandwagon soon, because this s**t needs to stop. Stat.