Whenever I talk about lead generation (a.k.a. strategies for attracting traffic, and magnetizing thousands of perfect potential clients and customers to your community), I talk about one very special acronym:

O.P.P.

These letters stand for the 3 steps of lead generation that can bring thousands of new fans, reader, and followers into your world, and turn them into buyers — creating brand leverage no one can compete with:

Those 3 letters are: Organic, Paid, and Partner traffic.

However, before you get into that, I want to be clear what I mean when I say “lead generation”…