APPAREL & GIFTS - Indian Motorcycle-Mexico

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DEALER CATALOG APPAREL & GIFTS SPRING/SUMMER 2018 INTERNATIONAL

This guide has been designed to give you detailed insight into the products we have developed for the season with further new product introductions in our motorcycle rider wear, casualwear and gift categories. THE BASICS The Spring/Summer 2018 range introduces more than 50 new products, including a wide collection of helmets, new riding jackets and gloves and an extended range of casualwear which includes cool graphic tees. In order to grow Indian Motorcycle® as a brand, it is important that our apparel offerings are consistent with our brand.

One of the most crucial steps in this process is to ensure that everything with an Indian Motorcycle® name, logo, brand asset, or historical piece that is in the marketplace has been approved by our Licensing and Apparel Team.

DEALER T-SHIRT & GIFT CUSTOMIZATION PROGRAM Only authorized Indian Motorcycle® apparel & gifts can be retailed in our dealer network. This helps to ensure the quality of products in the marketplace is consistent with our brand standards. As an Indian Motorcycle® dealer you and your dealership serve as brand representatives. It is crucial that your store carry, promote and sell official Indian Motorcycle® merchandise. To help with the process you have the two vendors who are authorized to offer this service in Blueprint Apparel and Tom’s T’s. Both offer name drop or full custom options to the Indian Motorcycle® dealer network and are adding long sleeve tee options to their line-up.

Blueprint Apparel also offers custom gift options as well as children’s tees and Indian Motorcycle Racing custom tees. See page 66-67 for further information.

OFFICIAL LICENSED PRODUCTS Indian Motorcycle® continues to develop its range of licensed products through high quality vendors. This guide will give you a more comprehensive look at the products offered by some of our partners that are available to the dealer network. These partners offer a range of products that you can order from Indian Motorcycle® directly and take advantage of additional revenue and margin opportunities. Signs: AMI Graphics - visit www.polarisdealersigns.com Signs: Meissenburg Design - see page 86 Jewelry: King Baby Studio - see page 94 Custom Dealer Tees: Blueprint Apparel - see page 67 Custom Dealer Tees: Tom’s T’s - see page 66 Jack Daniel’s® Apparel: Image Seller - visit www.jdindianmerchandise.com Games Room Range: Holland Bar Stool - contact ldolendi@hollandbarstool.com Indian® Ride On: Giggo Toys - contact dbrobmann@giggotoys.com Visit the pages listed above for further details of what these partners offer and how to order.

THE APPAREL BUSINESS The apparel business is crucial to the success of building the Indian Motorcycle® brand and promoting the bikes we sell. We estimate that the average Indian Motorcycle® dealership will sell $900 per new motorcycle sale of which $400 will come at the time of the sale of the bike and an additional $500 will come over the counter. STOCKING FOR THE SEASON It can be difficult to understand what sizes to stock and how to display apparel effectively within your dealership. Indian Motorcycle® offers sizing up to 5X men’s and 3W women’s. To determine a typical size run needed for a collection of jackets you should look at your retail velocity and demographic.

Below is a snap shot of sizing typically needed for one part number of a leather jacket, textile jacket, or casualwear based on the size of your dealership.

Here are some tips on how to get the best out of your upcoming order and ensure you have the right mix of products for the Spring/Summer 2018 season.What you select will have a direct effect on your season’s apparel sales performance, including profitability and customer satisfaction.The following questions will help you form your order. Also consider your online business. The Polaris® ICE system is designed to support dealer online sales for apparel and gift items. Ensure you regularly check for available orders you can fulfil via your stock. Online sales should account for at least 10-15% of your total apparel & gift revenue. This will increase during peak periods such as holidays and the start of the riding season. FINAL SEASON Products marked Final Season will only be available while stock lasts and will become obsolete after Spring/Summer 2018.We recommend that these lines are cleared out of your stock as soon as possible. By clearing these lines sooner it helps to reduce your stock obsolescence and means you can turn the stock into revenue, allowing you to reinvest in current selling lines. Display this stock as a mark-down line in your store to clear it through at the earliest opportunity. The following lines are in Final Season and should be cleared: CASUALWEAR Men’s Women’s XL 2 1 2X 1 JACKETS Men’s Women’s XL 2 1 2X 1 BEFORE YOU ORDER Consider what budget you have for this collection.

How many prongs, shelves and rails do you have to fill?

Remember that your retail space needs to work to its maximum potential,so do not under-fill your apparel display.Also,do not over-fill your space. It is better to focus your buying on fewer styles and carry these in greater stock depth, so you have sizes available in store for customers to purchase.

Keep in mind that this range arrival coincides with the 2018 riding season so you will need to stock the right amount of product to take advantage of this busy time of year for apparel and gift sales, both online and in-store. Make sure the apparel range introduction is part of your sales process when selling new vehicles.

What stock do you have that is being deleted from the previous collection, i.e. what will be obsolete from your current inventory given the new collection?

LT, XLT, 2XLT, 3XLT are tall sizes. PART NUMBER SIZE GUIDEFOOTWEAR* Size 05 06 07 08 09 10 11 12 13 Part # 05 06 07 08 09 10 11 12 13 *Based on the size you are ordering, add the above number to the end of the item’s part number.

SETTING YOUR SHOWROOM Selecting your collection and placing your order is just the first step of what you need to do.The next step you need to consider is your sales plan:

Having the right products will allow you to maximize your sales to the new customer groups and existing loyal owners.

Think about the key new products you have ordered and how you will be able to make the most of their appearance in your stores.

Have you thought about how you will inform customers that the products have arrived?

What about a launch event that you can use to get your customers in the buying mood?

Update your website and inform visitors that products are now available.

Make sure all members of staff are aware that new products have arrived and make sure you have refreshed them in the key styles for the season.

Challenge yourself and your colleagues to build sales by selling one more product for every transaction made.This will have a massive effect on your profitability, even if it is an additional low value sale per customer.

Have a varied and engaging calendar of things you will do during the season. Don’t just wait for customers to enter your stores. Be proactive in getting them to visit you, either in person or online.

Consider what you have in store at the moment. Look at what has worked and sell this stock through. For products that have been slow, react sooner rather than later. Sell out of this obsolete stock and make sure your store is ready for new products to arrive. WELCOME TO THE PREVIEW OF OUR APPAREL & GIFT COLLECTION SPRING/SUMMER 2018 3 SPRING SUMMER 2018 2 FINALSEASON SPRING SUMMER 2018

The Indian Motorcycle® red and cream stripes are a cool highlight with the large back logo and sleeve patches. Large ventilation zippers on the chest and back and smaller sleeve zippers allow great air flow for warmer days and a removable plaid liner offers insulation for cooler days. FEATURES 0.9-1.0mm thick leather shell Fixed liningairmesh Removable linerquilted long sleeve Hidden ventilation panels on the back & arms 2 exterior & 2 interior pockets Powerstretch side panels & snap wrist cuffs V-Twin Fit S-5XL 2863704 ADDITIONAL FEATURES Removable CE protectors in shoulders & elbows; action back; antique brass zippers; script logo embroidered on front; embroidered & applique logo on back; circle headdress patch on right sleeve; American flag patch on left sleeve VENTED CLASSIC JACKET 2 AVAILABLE FOR DELIVERY NOW A true Indian Motorcycle® classic.

There is adjustability across the waist and thigh with stretchable heavy spandex. Additional adjustability is provided by two full length zippers (to make the leg looser or tighter) and raw edge hems which can be cut to size. FEATURES 0.9-1.0mm thick dull leather shell Fixed lining 3 exterior pockets Lacing at back; heavy spandex on thigh; double zip outseam M-3XL 2866290 ADDITIONAL FEATURES Antique brass zippers & snaps; raw edge hem; embroidered script logo on front INDIAN MOTORCYCLE® VEST 2 AVAILABLE FOR DELIVERY NOW This black leather vest with laced side seams is a traditional staple for the cruiser rider.

Can be worn alone or over a leather jacket when you purchase the next size up. CASUAL FRONTIER JACKET AVAILABLE FOR DELIVERY NOW A water resistant riding jacket constructed of micro fiber with a brushed cotton effect and contrast brown suede collar. There is a removable plaid quilted liner for insulation when the weather is cooler and ventilation panels for cooling on warm days. WATER RESISTANT LIGHTWEIGHT MESH JACKET AVAILABLE FOR DELIVERY NOW Retro styled full mesh riding jacket. Bold branding on back and front demonstrates Indian Motorcycle® as your brand of choice. Full mesh construction offers maximum air flow for the warmest of days.

DRIFTER MESH JACKET PAGE 12 19 18 SPRING SUMMER 2018 INDIAN MOTORCYCLE® TOUR JACKET AVAILABLE FOR DELIVERY NOW This jacket will work in all conditions for the serious touring rider with waterproofing, ventilation and multi layer options.

The outer shell is a tough nylon mix fabric, and if worn on its own has hidden zip down vented panels to allow great air flow. If the waterproof inner lining is zipped in, then the jacket converts to a waterproof jacket. An additional quilted liner offers great insulation against the cold.

This jacket has slimmer cut sleeves and a more fashionable cut. Strong Indian Motorcycle® logos on front, back and sleeve show off your brand loyalty.

CASUAL WOMEN’S GARMENTS

23 22 SPRING SUMMER 2018 FEATURES Fixed lining 3 exterior pockets Lacing at back; heavy spandex on thigh Double zip outseam S-5XL 2863714 ADDITIONAL FEATURES Antique brass zippers & snaps; raw edge hem; embroidered logo on front & back INDIAN MOTORCYCLE® CHAPS AVAILABLE FOR DELIVERY NOW These black leather chaps offer great adjustability across waist and thigh with stretchable heavy spandex, 2 full length zippers to make the leg looser or tighter and raw edge hems which can be cut to size. INDIAN MOTORCYCLE® VEST 2 AVAILABLE FOR DELIVERY NOW Black leather vest with laced side seams is a traditional staple for the cruiser rider.

Bold branding on back and front demonstrates Indian Motorcycle® as your brand of choice. Full mesh construction offers maximum air flow for the warmest of days. A removable lightweight windproof liner offers insulation for cool mornings.

DRIFTER MESH JACKET PAGE 24 27 SPRING SUMMER 2018 26 INDIAN MOTORCYCLE® TOUR PANTS AVAILABLE FOR DELIVERY NOW Pants designed to match the Tour Jacket. These pants are waterproof via a z liner system. Cooling vents allow air flow around the z liner without compromising the waterproof system. INDIAN MOTORCYCLE® TOUR JACKET AVAILABLE FOR DELIVERY NOW This jacket will work in all conditions for the serious touring rider with waterproofing, ventilation and multi layer options. The outer shell is a tough nylon mix fabric, and if worn on its own has hidden zip down vented panels to allow great air flow.

31 30 SPRING SUMMER 2018 CLASSIC GLOVE AVAILABLE FOR DELIVERY NOW Mid season, classic black leather glove. Simple styling with double leather panels, perforated leather finger panels and Velcro® closure. MID SEASON DEERSKIN STRAP GLOVE A deerskin glove in a classic style with Velcro® closure for wearing mid season. BROWN TEXTURE GLOVE AVAILABLE FOR DELIVERY NOW Simple unstructured short style brown leather glove. Contrast leather textures on the top and palm of the hand. TWO TONE GLOVE AVAILABLE FOR DELIVERY NOW Two color glove with brown on the back of the hand and black on the palm side.

Double leather on the palm for comfort, raw edge seams with contrast stitching and Velcro® closure.

RETRO GLOVE AVAILABLE FOR DELIVERY NOW Mid season, black leather with red and cream leather panels to match several of our jackets. The padded knuckle, perforated finger panels and double leather contrast palms make these as comfortable as they are cool. MID SEASON PERFORATED ROUTE GLOVE AVAILABLE FOR DELIVERY IN JUNE A punched leather glove with vintage stripes that looks great worn with the perforated route jacket. MID SEASON MID SEASON MID SEASON FEATURES Full leather construction Raw seam edges with double leather panel on palms Velcro® wrist closure Laser etched thumb logo FEATURES Full leather construction Padded palm Velcro® wrist closure Touchscreen finger & thumb tip Laser etched logo Mens CE certified; Directive 89/686/EEC.