As interesting as the entrepreneurial journey seems, only a few (brave) brands endure the growing pains and get to reap its much-praised benefits. In fact, that’s the one thing both multinationals and a small businesses have in common— the challenge that comes with expansion.

Think of brand identity as that unseen hand which quickly brings your business’ name to the mind of your audience whenever they think about your industry. The intangibility of brand identity makes it easily overlooked by business owners looking to scale their businesses

Here are five key things to consider in creating a strong brand identity

1. Attend an Industry Conference

For example, deals in food or fashion, the most popular even you might want to attend is the Gtb food and drinks festival or fashion week. A quick Google search will show you other relevant conferences as related to your industry.

For a start it’s always advisable you go as a regular attendee. This will avail you the opportunity to consider whether or not to return as a vendor or never to return at all.

Digital advertising has come to be the go-to platform for a lot of qualified services
businesses. Paralleled to traditional advertising, online struggles are simple to evaluate and, fascinatingly enough, repeatedly less costly.

Even so, a lot of outmoded, offline advertising strategies can be operational at constructing and assisting your SEO company’s online brand. In fact, the publicizing stratagems that bring about the largest influence use a mixture of both online and offline techniques.

Though this has nothing to do with Winterfell, House Targeryen nor Jon Snow. It revolves around battle for relevance in the hearts of the ones we truly care about, hence can be likened to that of the game of thrones (if not fiercer).