According to Bussiness2Community, about 53% of small businesses say that Social Media Marketing is the number one source for their leads, yet 47% of small businesses say that they do not have an active Facebook Page.

Whether you aren’t posting enough, or you are posting the wrong things, here are some tips to help your business use Social Media correctly.

Know your platform

There are several Social media platforms to select from and keeping it active, with the right message and content, on all of them can be a daunting task. However, each site tends to have a variety of users and different audiences. Not all Social platforms may be relevant to your business. Select the sites that will work best for your business and what you are selling and focus your efforts there.

Be Active and Consistent

Now that you have decided the Social platforms to focus on, it’s time to create a content calendar that is consistent and in line with your plan. it goes beyond having the calendar but also sticking to it. Figure out the best times (Peak periods) to post your content(using insights and analytics), and the number of times to post each day and then stick to the schedule.

Identify Your Audience

Knowing who your audience is on your Social accounts will help you in determining what type of content to post and the tone in which your account will take. It is necessary to view the analytics of your account’s followers to determine the age, gender, location, etc. of the users following your account. This will help you determine the type of content to post, content that will keep your audience interested and engaged. Once you know the content to post you can then determine through your account’s analytics the best time to post the content.

Engage With the Audience

There is a lot of competition for visual space on Social Media, your business is competing with friends, family, schools, other businesses, etc. You need to make your content interesting, informative and tailored to fit your audience. If you post only information about your business people will have no reason to interact. Post relevant information that will provide helpful tips for your audience, post things that will inspire people to comment and respond to those comments. This is where the call to action usage comes in.