Companies better get used to the idea of shoppers armed with smart phones, instantly comparing the prices of their wares with those at on and offline competitors. There are already a handful of apps for consumers to scan barcodes and … Continue reading →

Rappers have big egos. So it doesn’t surprise that Kanye West would price his blockbuster new album My Beautiful, Dark Twisted Fantasy, at $4.99 merely to upstage his dainty country-pop nemesis Taylor Swift, whose Speak Now released a few weeks … Continue reading →

Amazon may have just pulled off the most astonishing feat in retail: to get its customers to pay for the privilege of buying more. Amazon’s Prime service, which offers customers free two-day delivery for an annual fee of $79, has … Continue reading →

I’d never given much thought to the conceptual differences that might arise between the singular and the plural. So I was surprised to find that the concept “price” tends to evoke very different things than that of “prices.” The two … Continue reading →

ORDER THE BOOK

EDUARDO PORTER

Eduardo Porter writes about business, economics, and many other matters as a member of the New York Times editorial board. He has also worked as a journalist in Mexico City, Tokyo, London, São Paulo, and Los Angeles. He was the editor of the Brazilian edition of América Economía and covered the Hispanic population of the United States for The Wall Street Journal. He lives in New York.