A Mysterious Harry Potter Site

It's a bittersweet time for fans of Harry Potter. The eighth and final movie hits theaters this summer. The series of books concluded several years ago. What's a hard-core Hogwarts fan to do?

Fear not! A newly launched URL, pottermore.com, indicates that author J.K. Rowling has a few more tricks up her sleeve. As of now, there really isn't much to go on. The site is bare-bones. Two owls sit atop branches and there's a "coming soon" message. That's it. Click on the owls and you're taken to a YouTube link with a countdown to the mysterious announcement. As of now, the big reveal is a little less than a week away on Wednesday, June 22.

Clues are frustratingly scarce, but interest in the new URL is anything but. Over the past 24 hours, web searches on "pottermore," "pottermore.com" and "new harry potter web site" have all soared like a Nimbus 2000. Related lookups on "jk rowling announcement" are also spiking. She sure knows how to drum up interest.

The Associated Press talked with Rowling spokesperson Rebecca Salt about the project. Salt did say the site is not (repeat: not) a reference to a new book nor is it "directly related" to the upcoming Potter movie, "Harry Potter and the Deathly Hallows: Part 2." Alas, the Rowling camp isn't saying anything else.

Fan sites and blogs are, of course, not letting the lack of details slow the speculation. Among the possibilities being floated around: a new amusement park, an improved website for all things Harry Potter, or, perhaps, a new Harry Potter encyclopedia. The Leaky Cauldron, one of the top Potter fansites, has a slew of theories from readers. One or the most popular: a massive multiplayer online game. If so, we got dibs on "Dumbledore."

Expect an announcement on or around June 22. In the meantime, check out this new trailer to 'Harry Potter and the Deathly Hallows, Part 2':