Ever since he first achieved his breakthrough in the early 1990s, Magnus Reed, born in 1965, has been one of Sweden’s leading photographers, known both for his fashion reportage and portraits as well as for his advertising images and commercials.

Magnus learn the basics of profession during a three-year stint as 1st assistant to the world-renowned Swedish photographer Mikael Jansson, who became a mentor to Reed. He made a name for himself immediately after finishing his training under Mikael Jansson, with a long series of acclaimed fashion photo-shoots, both editorial and commercial. He also started directing commercials in the early 1990’s and quickly became one of Sweden’s most respected and sought-after directors in this field too.

Mangnus’ own private photographic projects have become more and more important. These include a major documentary film and stills project with American beatnik writer Herbert Hunke, who has since died. In 1995 Magnus first went to Cuba to work on an advertising shoot for the Italian fashion company, Benetton. He fell for Havana where he returned many times to persue his own photographic project, ‘Fin de Sieglo’, which he subsequently exhibited and published. Magnus continues to work on his personal projects and has regular exhibitions.

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