As always, here are the weekly risers and fallers. These are players who either show long-term grow and potential or players who seem to be quickly losing fantasy value. As fantasy owners, we have to weigh a number of factors throughout the course of the season: players’ position on the depth chart, injury concerns, talent level, and even his coaching staff’s plan for him.

This risers and fallers column is a good place to look for buy-low and sell-high candidates. If you think the players in the fallers column are only temporarily struggling, for example, you might want to think about low-balling the fantasy owner in your league that currently has him. Here are the week 7 fantasy football risers and fallers:

Risers

Cam Newton, QB, Carolina Panthers

Two weeks ago, I mentioned that until Cam Newton starts running again, he shouldn’t be starting in your weekly roster. Well, he’s running again. Last week against the Bengals, Cam ran 17 times for 107 yards and a score. That’s in addition to his 284 yards and two TDs through the air. That was a vintage Newton game. It appears safe to say Cam is back, and heading into a nice week 7 matchup against a Packers D which has allowed the second-most rushing yards per game to opposing quarterbacks.

Odell Beckham Jr., WR, New York Giants

He was a sleeper last week, now he’s a bonafide riser. With the gruesome patellar tendon tear Victor Cruz suffered last week, ODB will be featured much more heavily in the Giants offense. A Giants offense, mind you, that has been looking so much better than they looked to start the season.

Jordan Reed, TE, Washington Redskins

Reed played for the first time since week one last week and hauled in eight catches for 92 yards. While he’ll always be a bit of an injury risk, Reed has the potential, if healthy, to be a solid TE1. He was Kirk Cousins favorite target last week too which is a promising sign that he’ll continue to be featured heavily in the offense.

Jerick McKinnon, RB, Minnesota Vikings

Another sleeper turned riser is Jerick McKinnon. Since his breakout game in week 4, McKinnon has been incorporated into the offense more and more. After out touching Matt Asiata 17-3 last week, it appears as if McKinnon now has the starter’s job. While week 7 might not prove too fruitful for Mckinnon going up against the stingiest run defense in the league in Buffalo, McKinnon has long term riser written all over him.

Fallers

Percy Harvin, WR, Seattle Seahawks

After looking pretty electric in the first three weeks of the season, both on the ground and through the air, Harvin hasn’t done much in the Seahawks two games after their bye week. Yes, he could have had three touchdowns against the Redskins two weeks ago, but as far as stats that actually matter, he’s been digressing. He’s such a high-potential player though that it seems like only a matter of time before Seattle gets him involved more heavily again.

Wes Welker, WR, Denver Broncos

Welker hasn’t been on Manning’s radar nearly as much as last season since returning from his suspension. After hauling in six and seven catches respectively in weeks 3 and 5 (Denver had a bye in week 4), Welker only caught one pass last week against the Jets. Part of what’s limiting his production is the chemistry Peyton developed with Emmanuel Sanders during Welker’s absence. Like Harvin, Welker is such a huge threat and Denver is such a high-powered offense that is seems likely Welker will get his numbers up soon.

Keenan Allen, WR, San Diego Chargers

Fantasy owners expected big things from Allen after a great rookie season in which he had over 1,000 receiving yards and eight touchdowns in essentially 13 games. So far in 2014, Allen has been a disappointment. In four of six games this season, he hasn’t reached 50 yards receiving and only has one game over 100 yards. On top of that, he hasn’t caught a single touchdown all season. The good news is that he still leads the Chargers in targets and receptions, so it’s not like Rivers is losing faith in him. Allen could be a good buy-low candidate.

Zac Stacy, RB, St. Louis Rams

Last week against the 49ers, Benny Cunningham out-snapped Stacy for the second straight week. If Stacy isn’t getting touches, which appears to be the case as Tre Mason also appears to be getting in on the action, he becomes nothing more than a touchdown or bust play for fantasy owners.

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David has had a lifelong love affair with the San Francisco 49ers, pretending to be Jerry Rice hauling in passes from his dad in the driveway from a young age. Loyal through the Tim Rattay, Ken Dorsey, and Shaun Hill years, he hopes everyday that Colin Kaepernick can return his team to the glorious 80s and 90s.