"Forget subliminal seduction: every day, we are openly bought and sold, as this provocative book shows."

When something online is free, then the product being sold is you. Wu (Columbia Law School; The Master Switch: The Rise and Fall of Information Empires, 2010) elaborates on that sobering note.
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"Eye-opening reading, with implications for just about anyone who uses that utility, which means just about everyone."

Powerful forces are afoot to take control of the Internet—for profit, of course. It's happened before, writes Slate contributor Wu (Copyright and Communications/Columbia Univ.; co-author: Who Controls the Internet?, 2006), and the corporations have won just about every time.
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