The Premise. File storage is something one can never have enough of. Whether it’s for music on the go, apps, or taking extensive photos and videos, it’s important to know that running out of room is never a concern for any device.

The Product. Fitting in the palm of a hand and offering up to 256GB of storage, the MBLOK is a portable storage device that can sync to any device using a traditional fold-out USB connection or via Bluetooth. The USB port is also used to charge the device’s 300-hour battery, while still allowing it to transfer files. Files can be moved at speeds up to 24 Mbit/s and can store any kind of files to be moved from phone to PC, or tablet to tablet, all wirelessly.

The Pitch. The MBLOK’s campaign mirrors the device itself: urban, fast-moving, stylish. The man-on-the-street interviews with people about the device paint a common picture of a device that is portable, useful, and attractive. MBLOK creators Kwelea Inc. are looking for $120,000 CAD to produce components and give the storage an interface for iOS and Android devices. Numerous stretch goals are offered to provide native audio and video output at $300,000, and official support for many more devices after that: $500,000 for Blackberry, $700,000 for Windows, $900,000 for the Pebble watch, $1,100,000 for Kindle Fire HD, and $1,300,000 for the Neptune watch. At $1,500,000, a final stretch goal is unlocked to create a smart shuffle algorithm for playing music through the MBLOK.

The Perks. A 128GB MBLOK is available in either emerald green or sapphire blue for $189 CAD. The 256GB model will cost backers a pledge of $279 CAD. A stylish wood-faced model is only for those who kick in $499 CAD to the campaign. All rewards will ship out in January 2015.

The Potential. This is the natural evolution of the thumb drive — something pocket-sized that can easily share files between any USB or Bluetooth device without the need for complex bridges or file sharing setups. MBLOK isn’t the first to attempt this, with storage big shots like Kingston and Seagate offering the Wi-Drive and Wireless Plus devices in the market already, but MBLOK looks like the first to do so via Bluetooth, offering a week of battery life as opposed to the mere hours offered by the competition. Add to that the even smaller body and the MBLOK looks like a great way to move files around painlessly and easily across any compatible devices.