Game celebrities as avatars for the masses

I watch a lot of the shows on websites like Game Trailers, Screwattack, Youtube, etc and watch people like the Annoyed Gamer to Angry Joe. Personally, I love guys like Angry Joe and Kyle Bosman because of their sincere down to earth style but even Angry Joe does something that, personally, I do not like. What people like Angry Joe, Annoyed Gamer and even the people at Screwattack do is profess that they are, as the Annoyed Gamer put it in his newest episode, "the voice for the little guy." There is something belittling and generalizing about this statement, however unintended, that really does not sit well for me.

When one of these guys says they speak for the little guy, they say it like they know exactly what it is that most gamers feel about a particular subject, and that this justifies their bitching and moaning (Im looking at you, AG) about a particular topic because he feels like he is doing it for my benefit, since I supposedly dont have any way to voice my opinion about a particular subject. Angry Joe does this to a lesser extreme but I still find it, maybe mistakenly, a bit off-putting. I remember when Screwattack was promoting their first convention they challenged Soulja Boy, because SB challenged the internet and Screwattack said, "We are the internet" which is true, but at the same time it seemed as if they were saying they were the only or the most important part of it (which thinking about it, I feel completely wrong in my first assumption).

Regardless, it really irks me when a gamer celebrity purports to be the voice of the little people because no gamer thinks alike, no one can put into words what the masses have to say about any particular thing because gamers are one fickle bunch. For the record though, I love Angry Joe and everyone else I have mentioned here, but I would like to know what everyone else feels about the topic, have a nice labor day everyone.