Wednesday, June 29, 2011

Time to Sell New Consumers on the Use of the Retail Store

Overplayed I think. There will always be interest in fully contextual, physical retail experiences. Not to say that there will not be increasing use of new online, digital and social marketing interactions ...

The next few years could bring a glut of physical groceries as younger, more affluent shoppers choose online shopping, said Dan O'Connor, president and CEO of RetailNet Group, speaking at Food Marketing Institute's Future Connect Conference. He said retailers can create "on-ramps" for such shoppers through efforts including digital marketing and social media integration with the shopping experience ... "