AJF featured on ABC's 'Australian Story'

The elusive Jan Cameron, one of Australia's most successful businesswomen, is renowned as an intensely private person who has shunned media interest in the past. But since working with some of Australia's leading animal advocates, including Animals Australia's Lyn White, a new passion to take action and speak out publicly against the hidden cruelty inflicted on animals in factory farms has emerged...

This week, ABC's Australian Story lifts the lid on Jan's passion for animal welfare and her involvement in the Animal Justice Fund — an initiative to expose animal abusers administered by Animals Australia.

Seeking Justice for Animals

The Animal Justice Fund (AnimalJusticeFund.org), launched nationally in 2010 with the financial backing of Jan Cameron, fills a critical gap in the Australian animal protection movement by providing support to witnesses who wish to come forward to report animal abuse. Administered by Animals Australia, the AJF has been identified as a critical 'threat' to factory farming industries, whose profits depend on end-consumers remaining ignorant to the suffering endured by animals raised for food.

The Animal Protection Puzzle

The AJF plays a key role within a larger national campaign strategy driven by Animals Australia, which is supported by a network of individual donors and key member societies. Combined with strategic investigations and public awareness campaigns, this multi-faceted approach is creating real and lasting change for animals in Australia. In 2010 alone, Tasmania announced a commitment to ban sow stalls — the tiny metal crates that prevent mother pigs from being able to turn around or lie down properly. Supermarket giant Coles followed with similar intentions to be enacted in stores nation-wide. Though still a long way from ending factory farming altogether, these significant developments show that rising community awareness and shifts in consumer behaviour are beginning to have a profound impact on industry practices.

You can help

Making a difference for animals is not reserved for the wealthy. Everyone has the power to make a big difference for animals. Here's how:

Become informed — discover what factory farming industries would rather you didn't know.

Shop with compassion — every food purchase we make has the potential to help end, or entrench, the suffering of animals in factory farms.

Support our work — powerful factory farming industries are relentless in their attempts to divert attention from the cruelty of they inflict. What they fear most is exposure. By becoming a member of Animals Australia you can join thousands of other individuals who are helping to expose the cruelty of factory farming.

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