Ready, Steady, Play

By 2021 global esports revenues are predicted to rocket to $1.65bn, $1.4bn of which will come directly from brand investment. Yet despite the rising growth and popularity of esports and notable major global brands entering the market, it remains a small fraction of advertising budgets. Here we explore why brands should be adding esports to their media plans. Discover:

What makes esports such a good investment

How popular it is becoming and where fans hang out

What other brand advertisers are already doing in the marketplace

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