Parents want breastfeeding back on Sesame Street

Thousands of parents want to see breastfeeding featured alongside bottled feeding on “Sesame Street,” and they’re asking the children’s show to unbutton a bit.

In an online petition, “breastfeeding mothers” are asking the show’s producers to help normalize breastfeeding.

We are not asking Sesame Street to remove bottle feeding. We are asking that both ways of feeding babies be shown as normal. If we normalize breastfeeding in our community, especially with our children, we can help raise a generation of breastfeeders which will support our economy, make for healthier children and lessen the risk of breast cancer for many nursing mamas!

In other words, B is for breast. It’s also for bottle, Big Bird and brouhaha.

At the time this post was written, the petition had well over 7,000 signatures.

Featuring mothers breastfeeding their babies would actually be a throwback to old episodes for “Sesame Street.” In the 1970s and ’80s, the show aired segments that showed breastfeeding. It wasn’t until the 1990s that bottles replaced breasts. (Except, of course, for when Katy Perry was on the show.)