Users of this web resource are warned that it may contain images and/or references to deceased people, which could cause distress or sadness particularly for some Aboriginal and Torres Strait Islander people.

The resource may also contain words and descriptions that could be culturally sensitive and which might not normally be used in public or community contexts. For example, some information may be considered appropriate for viewing only by men or only by women. The HealthInfoNet respects such culturally sensitive issues, but, for technical reasons, it has not been possible to provide materials in a way that prevents access by a person of the other gender. Users are asked to respect this cultural protocol.

Author

Alcohol Education and Rehabilitation Foundation, South West Women’s Health and Information Centre

Publisher

Alcohol Education and Rehabilitation Foundation

City

Perth, WA

Type

Audiovisual

Description

This video clip was produced by the South West Women's Health and Information Centre (SWWHIC). The advertisement is intended as an educational resource for the public, to highlight the risk of drinking alcohol during pregnancy and breastfeeding.

A focus group contributed to the advertisement's message, which aimed to be positive and empowering for pregnant and breastfeeding women. The advertisement features local talent from different cultures including a Nyoongar Elder, and was filmed in Bunbury, Western Australia.