Build a Brand That Gets a Response – Jenny Darroch

“The thing that trips students up the most is embracing that a commercial approach to art is OK.”

How Creative Entrepreneurs Build Investment Capital – Alice Loy

“Creatives can, and should, own the companies that creatives work at—creative people are uniquely suited to understand opportunities and problems and therefore develop solutions for market opportunities.”

Do Art Fairs Pay Off? – Ray Beldner

“Having one-on-one face time with an artist is what the viewer wants, it’s a good way to sell art and look at art.”

How to Grow Your Customer Base and Increase Sales – Steve Pruneau

“It doesn’t matter what your art is, if your intention is to earn a living from it and thrive in your art, that proposal will help you figure out how you’re going to get there.”

Engage New Sales Avenues to Increase Art Income – Aaron Laux

It’s been an evolution to be a professional artist, and it’s taken me a long time to get here….I’m coming around to really seeing this as not only what I do, but my lifestyle and my income.”

Identify Product-Market Fit for Entrepreneurial Success – Arree Chung

“The best way to learn business is to start doing it.”

The Learned Skills of Successful Entrepreneurs – John Furth

“Successful people say ‘Yeah, I failed, but I did learn, and this is how I’ll apply it to the next thing I do.'”

What Independent Publishing Can Teach Visual Artists – Eric Rhoads

“One has to focus on strategy instead of tactic: tactic is the thing you’re going to do, strategy is the plan of how you’ll get respect, get well-known and get people to buy your work.”

Why Are You Working for Free? Examining Arts Labor – Alexis Clements

“There is a shame around making money off of swag or reproductions or something else that isn’t art—but that is making money off of art.”

Best Practices to Engage With Curators – Dr. Catherine Futter

They’re not separate at all—the market and museum—there are galleries now where there’s very little work in the exhibition that’s for sale. They’re publishing books and ‘competing’ with museums. The lines are becoming blurrier and some of that is positive.”

How to Collaborate with Museums – Seth Hopkins

“Art is a cool business—it’s the only one I know where the customer often buys dinner.”

How to Meet Stakeholder Demands – Holly Van Hart

“I don’t mind letting people see the process and where I go wrong, that’s part of the creative process and what people are interested in.”

Find the Best Representation for Your Art – Stephanie Birdsall

“I see a lack of confidence standing in people’s way, they don’t trust what they’re thinking, they don’t trust what they’re painting, and as soon as they get a little confident I see a huge change.”

Translate Social Media to Sales – Gregg Chadwick

“Every day something new happens in the world and art is really primed to look at those global changes and shifts.”

On Selling Tools of the (Art) Trade – Ron Whitmore

“An artist recently said this to me about success: ‘You really just keep doing what you feel you need to be doing and if you do it long enough people believe it too’.”