Palace picks up Suntory, Contiki

The Campaign Palace has picked up its first two big accounts since its change of ownership earlier this year with successful pitches for the accounts of Japanese alcohol group Suntory and travel agency Contiki Holidays.

The job of revamping Suntory's Midori brand is an account estimated to be worth $2.5 million, while the Contiki account is said to be worth $1 million.

"They are both brands with big ambitions,' said The Campaign Palace's chief executive, Reg Bryson.

The Suntory account was awarded following a competitive pitch against Love, Neo One and incumbent agency Host.

"Midori is our flagship and we felt we needed a really well co-ordinated approach to media, strategy and creative to enable us to maximise value," said marketing manager Manuel Bonnici.

Contiki's advertising has traditionally focused on retail and co-operative initiatives in Australia.

It is hoping to to win more of the 18- to 35-year-olds.

The Campaign Palace is now owned by WPP after its takeover of the Palace's parent Cordiant Communications this year.