Imagine More is being accompanied by supporting messages that resonate with important audiences.
Here are some examples:

Alumni - I'm proud to be a Ferris State University alumnus/alumna. Ferris provided
an education that allowed me to excel in my field.

Prospective Students - Ferris State University provides a comprehensive education
that will not only provide a degree, but will prepare you for a lifetime of learning.

Influencers (Parents, Counselors, Teachers, Employers, Employees/Spouses) - Ferris
State University is a good choice for my son/daughter/student. A Ferris degree will
lead to a good career, with opportunity to advance in a variety of fields.

Employers - Ferris State University students graduate ready to work - prepared not
only for a job - but for lifelong learning as well.

Legislators - Ferris State University provides an education that supports the careers
that Michigan needs now and in the future.

Faculty/Staff - I'm proud to be a member of the Ferris State University team.