NRA ad targeting Obama daughters slammed by White House (VIDEO)

A screengrab from the NRA's new ad taking heat for targeting President Barack Obama's daughters.

A controversial new ad from the National Rifle Association is under attack for targeting President Barack Obama's daughters.

The ad released Tuesday calls Obama an "elitist hypocrite" for not embracing armed guards in schools when his daughters are protected by armed Secret Service agents at their schools, Politico reported.

“Are the president’s kids more important than yours?” the ad’s narrator asks. “Then why is he skeptical about putting armed security in our schools when his kids are protected by armed guards at their schools? Mr. Obama demands the wealthy pay their fair share of taxes, but he’s just another elitist hypocrite when it comes to a fair share of security.”

The White House immediately blasted the ad as "repugnant and cowardly."

“I mean, it is disgusting on many levels,” he said. “It’s also just stupid.”

A majority of Americans, 55 percent, support the NRA’s armed guards proposal, particularly parents of young children, according to a Washington Post-ABC News poll released this week.

While you are here...

The work we do has never been more important — whether it’s because of “news” that might not be news at all or healing the deep divides in our country. Now more than ever, we need conversation, perspective and diverse voices. Will you support PRI in our efforts to create a more informed empathetic world?