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Rotor Joins Saddleback

ROTOR becomes Saddleback's latest high-performance brand

Saddleback is thrilled to announce that ROTOR is the latest prestigious brand to join our selection of the world's best elite cycling marques, with a new exclusive partnership starting on 1 January 2016.

ROTOR's wide selection of Q-Rings, cranks, power meters and bottom brackets showcase the brand's dedication to performance, while the new fully hydraulic Uno road groupset is the latest highlight in a rich history of innovative design from the Spanish company. All this makes ROTOR a perfect fit for Saddleback's stable of world-class cycling brands.

As sponsors of Mark Cavendish's new outfit, Team Dimension Data (currently called MTN-Qhubeka), ROTOR has serious pedigree in professional cycling and triathlon, having amassed three Grand Tour victories – including the 2008 Tour de France, a pair of Olympic golds, over a dozen World Championships and more than 30 Ironman wins. That pro-proven technology will be distributed exclusively by Saddleback in the UK from the start of 2016.

"We have been long-time admirers of the ROTOR brand and have watched it grow globally with great interest," says Andy Wigmore, Saddleback MD. "With their strong focus on truly innovative performance products as well as recognising the need to validate this at the highest levels of professional cycling, they are a perfect partner for Saddleback.

"We have great respect for the job that Velotech have done promoting the ROTOR brand here in the UK and are honoured to be taking over at this very exciting time in the brand's development."

"ROTOR has made significant inroads into the UK in the past several years, now the Spanish brand will look to Saddleback´s experience and professionalism to drive ROTOR even deeper into this key European market," says Jose Luis Sanz, ROTOR's global sales manager. "This partnership will serve to reinforce both ROTOR´s global presence and Saddleback's position as the UK's number one distributor of elite cycling products."

ROTOR's move to Saddleback comes soon after Sidi have joined and continues a wave of growth that's set to continue as further positive brand discussions come to fruition in early 2016. These exciting developments only serve to reinforce Saddleback's position as the UK's number one distributor of elite cycling products.