Announcing "Team Demystified" Analytics Staffing Services

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Last week at our annual ACCELERATE conference Analytics Demystified announced our new “Team Demystified” web analytics and optimization staffing and contractor services offering. In a nutshell, “Team Demystified” is a response to the profound unmet need for experienced analytical professionals within our client base, a need that we have repeatedly been asked to help fulfill. And while this need is nothing new — staffing is one of the oldest problems in the digital measurement and optimization space — Analytics Demystified has patiently waited to help resolve the challenge until we were confident that we had a value-added way to do it.

When we asked our clients why it was so difficult to hire we consistently heard two things:

Internal HR departments didn’t have the knowledge, time, and depth of network to find truly qualified individuals

External recruiting firms had lists of individuals who look good on paper but often lack real experience in the field

Based on this we realized that we already had the solution in place:

We have the world’s largest network of analytics and optimization professionals thanks to our longstanding investment in Web Analytics Wednesday, Analysis Exchange, the Digital Analytics Association, ACCELERATE, and the Web Analytics Forum at Yahoo! Groups

We don’t lack for qualification when it comes to carefully vetting talent, thanks to the experience of the Demystified Partners and Senior Partners

Still, just knowing people and being able to carefully vet them didn’t seem like enough … and so we put our thinking caps back on and worked out figure out an approach that would truly differentiate our staffing efforts.

“Team Demystified”

At the end of the day we determined that we didn’t really have an appetite for creating another “find ’em and forget ’em” FTE placement and contractor model — the norm in the industry today where follow-up contact with placed resources is little more than “call me when you’re ready for a new gig so I can make some more money off of you.” Instead we set out to create a program that continually created value for both our clients and “Team Demystified” associates … the result includes:

The ability to work side-by-side with Analytics Demystified Partners and Senior Partners at amazing clients

Ongoing communication with Analytics Demystified Senior Partners to ensure quality work and analyst development

Weekly check-ins with Demystified staff to continually monitor for focus, adherence to detail, and overall excellence

Monthly face-to-face’s with Demystified Senior Partners to continue to develop Team resources capabilities and competencies

Invitations to our annual ACCELERATE conference and a special annual “Team Demystified” education day

Invitations to many more special opportunities Analytics Demystified has access to in the industry

In short, the “Team Demystified” effort allows us to find the best talent in the industry, place them with our already great clients, and have them work side-by-side with Analytics Demystified on forward-thinking analytics and optimization projects. We believe this approach is truly unique and we love that we can deliver value to both sides of the equation simultaneously.

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[…] cannot keep up with the demand, so I am reaching out to you via this blog post. As you may have read in Eric Peterson’s blog post, earlier this year we have begun placing qualified web analytics folks at great clients and started […]

Eric T. Peterson is author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators and a long-time member of the web analytics community. He frequently presents on web analytics and is often cited in articles about digital measurement. In the past Mr. Peterson has worked with well-known brands like Microsoft, HP, Cisco, Best Buy, Disney, LEGO, CBS and CBS News, and ESPN. More recently, Mr. Peterson has founded The Analysis Exchange, a completely new way to gain experience with digital measurement.
As an employee of Analytics Demystified Eric is a member of the Digital Analytics Association (DAA), an Adobe Business Partner, and a Google Analytics Certified Partner.