Willamette Farm and Food Coalition is also running a “Lane County Food makes Dollars and Sense” campaign with a goal of increasing local food consumption from less than 10% to 20% by the year 2020.

Achieving that goal will require each household to dedicate an average of $31 per week to local products, and is estimated to generate $300 million in new revenue for local businesses and create 4,478 new jobs in Lane County.