Phenix Public Relations' Digital PR Service

Phenix
Public Relations' Digital PR Service is a turnkey solution that gives traditional public relations firms the ability to open an online channel of communication with their client's targeted
universe of customers, influencers and prospects. Anchored by a business blog, our campaigns use a variety of Web 2.0 and social media tools to create extraordinarily effective marketing strategies. Unlike traditional PR, Digital PR also incorporates a proven means
of
search
engine optimization, lead generation and opportunity capture.

The Phenix Public Relations' Digital PR Service offers public relations firms a flexible, cost-effective platform to accomplish any
and all of the following:

Effectively communicate messaging without journalists standing between the message and consumers

Use resulting search traffic data to track both active and
passive leads (i.e., interested readers who may become customers, or
company advocates)

At Phenix Public Relations, we've developed a set of best practices around the
planning, implementation, and support of new media tools that help us monitor
and manage every step of the process. Phenix Public Relations' Digital PR
team will take responsibility for as much, or as little of the online content
development and infrastructure as the client requires. Regardless of the
scope of the assignment, however, Phenix Public Relations' online reporting
capabilities, strategic experience and tactical know-how ensure that targeted
metrics are not only achieved, but exceeded.

In short, our Digital PR Service helps companies strengthen their existing
customer and third-party relationships, as well as establish new ones.