NEW YORK--(BUSINESS WIRE)--Leading email data solutions provider Return Path has completed the
acquisition of Email Copilot, a California-based company that provides
dynamic visualization, monitoring, reporting, and analysis of email
deliverability data. In this deal, Return Path has acquired the entire
company including technical assets and the existing book of business.

“As a leader in the deliverability space, our goal is to provide the
industry’s best and most comprehensive email optimization solution. With
this new technology, our clients and partners will be able to connect
disparate data sources to understand when deliverability problems occur,
what’s causing those problems, and how to fix them—all in real time,”
said Matt Blumberg, Return Path’s CEO. “We are firmly committed to
helping marketers and their technology partners grow their business
through the email channel, and this acquisition directly supports that
commitment.”

Email Copilot’s visually engaging dashboard provides pre-send data to
pinpoint possible deliverability issues before they occur, as well as
post-send monitoring and alerts to notify the user when deliverability
results fall outside of the normal range. The Email Copilot technology
will be integrated into Return Path’s existing Email Optimization
solutions, reducing the noise in deliverability reporting and providing
better delivery diagnostics. Combined, this data and technology will
offer a highly accurate view of email marketing performance and provide
best-in-class deliverability monitoring tools for email service
providers and large, sophisticated senders.

“We are incredibly proud of the products and big data platform we built
and we’re excited about the potential our technology brings to the
marketplace,” said Al Bsharah, co-founder and CEO of Email Copilot. “We
were looking for a buyer that could continue advancing our work and take
the product to market in a bigger way. As a deliverability leader with
great ESP partnerships, Return Path was a natural fit.”

About Return Path

Return Path analyzes the world’s largest collection of email data to
show businesses how to stay connected to their audiences and strengthen
their customer engagement. Our data solutions help analysts understand
consumer behavior and market trends. We help mailbox providers around
the world deliver great user experiences and build trust in email by
ensuring that wanted messages reach the inbox while spam doesn’t. To
find out more about Return Path Email Optimization and Consumer Insight
solutions, visit us at returnpath.com
or request
a demo.