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Our visual identity

Brand refresh

AusIMM’s online presence has been redeveloped to bring us into a modern digital age where we interact with technology away from home and on the go. Our new brand mark gives us the flexibility and scalability to use the logo in a number of ways unachievable in the past. With computers now small and portable enough to fit into pockets, it is important to consider how a brand will be portrayed across a 1 cm by 1 cm app icon as well as a 20 metre wide highway billboard. Our new mark provides us with a stronger external profile, allowing us to better represent our professionals.

Brand story

The mark represents the coming together of a global community with clear purpose and direction. It represents the many facets of the AusIMM, spanning across branches, student chapters, societies, networks and more. Above all, it is the foundation shield of the Royal Charter upon which we operate.

Brand guidelines

These guidelines exist to help keep the usage of the AusIMM brand consistent across all collateral. This document introduces and explains the use of visual elements within AusIMM brand.

Request logo package

Contact us using the button on the right if you would like to request a logo package for your event. Please include in your email a description of the logos intended use (eg to add to a website page or to add to an A4 print flyer) to help us provide you with the best files for your needs.