Profiling Your Best Clients

The biggest mistake that business owners make is thinking that everyone is their client.

Join Jill and learn to build a robust profile of your best clients so you can make smarter decisions with your marketing efforts.

The foundation of a strong marketing plan is a well-defined description of who your best clients are. The biggest mistake that business owners make is thinking that everyone is their client. When this approach is taken, marketing efforts are diluted and dollars are lost. Getting to know your best clients goes well beyond simple demographics. It’s about understanding who they are, what makes them tick, and what causes them to buy.

By the end of this lunch and learn, you will leave with a robust profile of your best clients so you can make smarter decisions with your marketing efforts.