Converse and Millie Bobby Brown explore Chucks In Film for ‘Forever Chuck’ Campaign

Posted on: February 13, 2017 by Clavel Magazine

In celebration of the daring spirit of youth, Converse debuts the Forever Chuck, a digital and social media series exploring three core cultural scenes that made the Chuck Taylor iconic: film and TV, LA culture and style and the world of Fashion, high and low.

Directed by award-winning filmmaker Karim Huu Do, the Forever Chuck series kicks off with “Why Iconic Characters Wear Chucks” celebrating the types of unique characters that have made Chuck Taylor an iconic symbol on-screen.

Actress Millie Bobby Brown is the host of this episode, exploring why the coolest characters in film wear Chucks, and what Chucks say about the characters who wear them – meeting legendary stylist Stephanie Collie (whose credits include Peaky Blinders & various feature films) to get her expert opinion. Brown was most recently nominated for a People’s Choice Award and Screen Actors Guild Award on behalf of her performance in the critically acclaimed Netflix sensation “Stranger Things.”

“The Chuck Taylor has remained a symbol for underdogs, rebels and teen heroes – the characters we love and identify most with – in films and television,” said Julien Cahn, Chief Marketing Officer at Converse. “By pairing some of the most memorable scenes of the past with rising stars of today, we celebrate Chuck Taylor’s legacy and pay homage to its place within youth culture – both on and off screen.”

All of the films within the Forever Chuck series will highlight the confident and daring spirit of youth, a spirit that has defined Chuck Taylor loyalists in the past, present and future.