Training

Location Marketing offers a range of training modules adapted to your needs and built on the key skills and knowledge required for an effective territorial marketing and communications strategy. Some of the most popular modules are:

developing a press relations strategy

webmarketing and social networks

how to develop an effective marketing strategy

targeting the UK market

In addition, we also develop tailored training programs according to the needs of clients. We can perform these programs in-house or organise a suitable off site location.

Case Study: Invest in the South of France, France

Location Marketing worked in collaboration with Nathalie Mallet from Atout Territoire on a support project for the Languedoc-Roussillon development agency.

The project was composed of a series of 8 seminars, divided into multiple territorial sessions representing a total of 20 days of training and exchanges. These training days brought together around thirty local partners as well as the team from Invest South of France to work through the strategic and operational challenges which come with welcoming new businesses to the region.

It proved very positive to have chosen Location Marketing and Atout Territoire for this project. This is thanks to our experts’ great ability to listen and to adapt their approach, as well as their wealth of experience. Indeed, the dynamic which Louise Gibbons, Nathalie Mallet and Dominique Rohmer were able to develop and channel produced effects which surpassed all of our initial objectives.

Every regional economic development stakeholder who participated in this task was able, at least in part, to take elements of this training and directly apply them. This project was extremely significant in placing Invest South of France as the lead organisation for territorial marketing and the welcoming of new businesses into the Languedoc-Roussillon region.