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It’s a family business

Skateboarding, longboarding, shortboarding…whatever it may be, senior Andrew Goh teams up with his cousins to inspire others to skate.

After waking up from a dream about longboarding in seventh grade, Goh bought his first board and began practicing using Youtube videos. Flash forward five years, Goh now skateboards regularly and owns a skateboard accessory shop called Good Oath Heritage as well as a Youtube channel called Goh Television with his cousins.

“My cousins and I were just passionate about skating, so we started Good Oath Heritage. It was just a really small idea and we were just joking, but we actually started making stickers,” Goh said. “We were always really close, and we would always challenge each other to strive towards bigger goals. Furthermore, it’s more like this company was manifested from our close relationship.”

Good Oath Heritage is an online shop that has a small inventory of stickers, T-shirts, hoodies and skateboard decks. Goh and his cousins divide the labor of running a shop; Goh designs some of the stickers while his cousin makes them by hand.

“I see my cousins the same way I see my friends, so it’s very casual. We meet every Saturday to discuss all the stuff that need to do,” Goh said. “Even though it isn’t very formal, we have a system that works. We play to our strengths: my older cousin helps with producing, I help with designing, and my younger cousin helps spread the word. Since we go to different schools, that allows us to have a larger audience and influence.”

Although Goh may just be starting his company, he is able to see his influence in the community around him. Many of Goh’s friends have started skating by buying one of his boards.

“It makes me happy to see that we’ve played a part in helping them learn a new skill,” Goh said. “Skateboarding gives me confidence because skating certain obstacles like stair sets, forces me to conquer my fear and try to land whatever trick I’m trying perform. I want to help inspire others to pursue this hobby.”