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Ads of the Week: The first robot influencer, IKEA ghosts, united fashion and other stories

Taylor Herring – Westworld (NOW TV)

Streaming service NOW TV has glimpsed into the future of marketing by promoting the return of dark odyssey Westworld using a hyper-realistic humanoid robot, inspired by the show’s artificially intelligent “hosts.” NOW TV commissioned five engineers from robotics company Engineered Arts to build “Fred the Robot” who is modelled on a real 55 year old male, named Tedroy Newell. Over twelve weeks the team developed several hundred thousand lines of computer code and tens of thousands of components, including a sophisticated metal skeleton, silicone

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Year two in the books for this creative advertising channel. I think it's been pretty successful. Lots of love and positivity + we got spoofed haha.
Here is a quick 'thank you' video:
I appreciate each and every one of you who has made me a part of...

Posted by: Kevin Forister

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The Black Friday campaign marks the beginning of an exclusive partnership between Posterscope and Starcount
Shop Direct, the UK’s largest integrated digital retailer and financial services provider, has launched a targeted, dynamic, digital...

Posted by: Posterscope

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Son-Heung-min is more than just a footballer in South Korea and a new short documentary-style film for Bleacher Report Football proves it.
The forward, who currently plays for north London club Tottenham Hotspur, has been in England since 2015, but...