FLOW

Snowboards, Binding, and Boots

product | cmf | branding | digital

When the leader in step in bindings found themselves in a rut, they called on Lifestyledesign. The challenge was to reinvent the world’s most innovative binding and do it with resonate style aimed at revitalizing the brand. Through the design of their new line as well as boards, boots and brand, we were able to help Flow propel itself to a leadership position in the industry.