BrandNew-Branding-Blog

I was talking to a young actor last week. He's landed a part in his first major firm. "How do actors think about the "Big Break"? I asked.

Breaking through into the big time is what we all hope for?

We ambitious peopleeach have our concept of what the "Big Break" would be for our business. For one, it's getting the first paying customer. For another, it's landing the EMC account. For another, it's a BBC commission to film "A year in the life of a vineyard - with cartoons."

How do actors think about the Big Break?

"The first thing we do is we go to school & we get trained."[Have you been trained? Are you big into self-development?]

"The next thing we do is take any acting job we can get. Work begets work."[It's more than cash flow. It's keeping skills current & name out there.]

"We want the CV to look full first - we cut it down later, so it shows off our best work only."

"There are 3 types of work:

1. Labours of love - work we'd do for no money2. Loads of money work - this funds the labours of love3. Profile-boosting work - tiny roles that put us in association with a recognised name. This lifts career prospects."

"There is no such thing as one Big Break - unless you're Emilia Clarke star of Game of Thrones."

"You do work which offers you a ticket into the league you'd like to play in. Work that gives you an opportunity to be considered for your ideal work."

Jon & I would love to leadour business to a "Big Break" - that means a nationally recognised client.

And the way we're doing this is by serving the clients we can attract well.

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