Introducing the world's smallest and most lightweight* lens for 4K video production With a 24x high magnification zoom, shooting high-definition, realistic videos for live sport broadcasting and press coverage is possible!

Portable zoom lens “FUJINON UA24×7.8BERD”

Expanding the 4K lens lineup to 8 models, catering to the various needs of 4K video production

September 06, 2017

FUJIFILM Corporation (President: Kenji Sukeno) announced the release of the new “FUJINON UA24x7.8BERD,” (“UA24x7.8”) achieving the world's smallest (total length approx. 220.5mm) and lightest (approx. 1.98kg)* broadcast lens supporting 4K. The lens is scheduled for release in January 2018. Despite having a compact body, the “UA24x7.8” features a 24x high magnification zoom, covering a focal length from the wide angle of 7.8mm to 187mm. This portable zoom lens exhibits both high mobility as well as operability. This lens allows you to shoot high-definition, realistic videos for situations such as live sport broadcasting and press coverage.

The addition of this product expands Fujifilm's 4K broadcast lens lineup to 8 models in total, catering to the various needs for 4K video production. Also, the “UA24x7.8” will be on exhibit at “IBC2017,” the International Broadcasting Convention to be held in Amsterdam in September.

4K video is spreading rapidly in countries such as Japan, Europe, and North America, for situations such as live sport broadcasting and press coverage. In addition, with the rapid expansion of OTT**, 4K video can now be enjoyed even on PCs and tablet devices, increasing opportunities for filming 4K video in a wide range of scenes. In recent years, with the introduction of the compact and lightweight “4K camcorder” camera, the need for compact and lightweight lenses continues to increase more and more while productions utilizing the high mobility of such equipment spread.

Looking at the popularization of 4K video, Fujifilm became a pioneer in the global industry with the release of a 4K compatible broadcasting lens in 2015. Fujifilm continues to contribute to the market expansion of 4K broadcasting by expanding their lens lineup.

The new “UA24x7.8” is a 4K compatible portable zoom lens that achieves the world's smallest and lightest specs for its type, with a total length of approx. 220.5mm and a total weight of approx. 1.98kg. When combined with a “4K camcorder”, the lens reduces the burden of the “shoulder carrying style” used when filming with a camera on one's shoulder. Also, since the lens features a 24x high magnification zoom covering a focal length from the wide angle of 7.8mm to 187mm, the lens is capable of capturing a wide variety of different scenes, exhibiting high operability. Furthermore, the lens achieves a high magnification zoom and a compact body at the same time. This lens is capable of shooting realistic videos with an emphasis on the subject, for live sport broadcasting or press coverage productions.

In addition, by thoroughly reducing chromatic aberrations, which are a common occurrence in telephoto zooms, it is also possible to shoot utilizing “HDR (High Dynamic Range).” It is possible to reproduce rich tones even when shooting scenes with intense contrast, such as stadiums at dusk.

FUJINON lenses by Fujifilm are known for high quality eloquent images, and have been used in various production sites including movies, TV commercials, and live sports broadcasts around the world. Fujifilm will continue to tap into its optical, high precision forming and assembling technologies that have been nurtured over many years in the field of video expression, to further expand and enhance its 4K lens lineup, thereby addressing the diversifying needs of production sites.

* For lenses compatible with 4K cameras for broadcast use with a 2/3-inch sensor. According to Fujifilm research. Based on public information as of September 6, 2017.

** Abbreviation for Over The Top. Refers to businesses or services that distribute content such as dramas or movies over the internet, outside of traditional communications carriers.

1. Product name, release date and price

Product name

Release date

Price

Broadcast zoom lens “FUJINON UA24x7.8BERD”

Scheduled for release in January 2018

Open

2. Product features

(1) The world's smallest and lightest 4K-compatible lens for broadcasting, demonstrating high mobility

Utilizes Fujifilm's unique optical, high precision forming and assembling technologies to optimize lens configuration, achieving the world's smallest and lightest lens in its class with a total length of approx. 220.5mm and total weight of approx. 1.98kg.

When combined with a “4K camcorder”, the lens reduces the burden of the “shoulder carrying style” used when filming with a camera on one's shoulder. The lens allows for comfortable shooting during live sport broadcasting or on-location with various productions.

(2) Featuring a 24x high magnification zoom, achieving high operability

Despite having a compact and lightweight body, the lens features a 24x high magnification zoom, covering a focal length from the wide angle of 7.8mm to 187mm. This allows the lens to capture a wide variety of different scenes, exhibiting high operability. Thanks to its achievement of high magnification zoom and a compact body at the same time, the lens is capable of shooting realistic videos with an emphasis on the subject, for live sport broadcasting or press coverage.

Fujifilm's proprietary “HT-EBC (High Transmittance Electron Beam Coating)” multi-layer coating is applied for a high level of transmittance and color reproducibility. Also, the latest optical design technology has been used to prevent resolution degradation around the edges and control all types of aberrations. By using this lens, it is possible to shoot utilizing “HDR (High Dynamic Range),” reproducing rich tones even when shooting scenes with intense contrast, such as stadiums at dusk.

(4) Achieving natural bokeh with the adoption of nine aperture blades

An aperture shape close to that of a circle is achieved by adopting nine aperture blades, allowing for footage expressions making use of a more natural bokeh.

(5) Equipped with 16-bit encoder***

The lens comes with the 16-bit encoder, capable of making a high-resolution output of lens data including zoom and focal position information. It can be linked with various other systems such as a virtual studio system for combining CG images with live action footage.

*** The sensor for converting position information into digital signals; Zoom and focus position data is divided in 16-bit resolution and output as electric signals.