It’s “unlike any other restaurant,” explains general manager Mauricio Cardoza.

This celebrity-endorsed brasserie is known for its alcohol-infused craft candy drinks (the signature goblet costs $36), over-the-top milkshakes (there’s one topped with a cheesecake and another with a mini-cheeseburger) and insane desserts including a $100 sundae.

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Drinks are served at the bar area inside the Sugar Factory at the Hard Rock Hotel & Casino in Atlantic City.

Tim Hawk | For NJ.com

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Tim Hawk | NJ Advance Media for NJ.com

Get your sugar fix

The Sugar Factory — which has 21 locations worldwide including New York, Miami, Las Vegas Washington, D.C., and Dubai — can be found just off the casino floor of the Hard Rock. A big yellow duck is there to greet you, a photo-op for the kid in all of us.

"We love Atlantic City because of the energy and all the visitors this city attracts," said Sugar Factor owner Charissa Davidovici.

A popular venue for celebrities — Kourtney Kardashian was on hand to host the grand opening weekend — the Sugar Factory's walls are covered with images of stars like model Heidi Klum, chef and TV personality Giada De Laurentiis and rapper Drake, all enjoying the sweet offerings this confectionary is known for.

Cardoza said that other celebrities are scheduled to make an appearance in Atlantic City and that at any time one might just pop in. Before falling into a sugar coma, make sure you know who's in town because you might be sitting near your next Instagrammable moment

In the retail section of the 1,500-square-foot sugar-inspired establishment is a floor-to-ceiling candy wall with more than 500 types of candy that will light up the eyes of anyone looking to cure that sugar fix. While there, be sure to check out the world-famous Couture Pops.

Also in the retail section, you will find homemade pastries and gelato along with novelty items and toys.

A dining area and a row of bar seats overlook the slot machines. The other dining area is just off the famous Atlantic City Boardwalk where a window table allows views of the new observation wheel at the Steel Pier.

Below are a few of the outrageous menu items found at the Atlantic City location.

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Tim Hawk | NJ Advance Media for NJ.com

Lollipop Passion

Their signature goblet with a mix of melon, coconut, and pineapple and Voli 305 Vodka, garnished with lollipops.

"One of the most popular ones is the Insane Caramel Sugar Daddy Cheesecake Milkshake," she said.

It's made with vanilla Ice cream with cheesecake pieces and caramel sauce, whipped cream and a slice of New York style cheesecake, a piece of Sugar Daddy candy and a rainbow lollipop in a chocolate-covered mug with crushed graham crackers.

A post shared by Sugar Factory (@thesugarfactory) on May 21, 2017 at 12:14am PDT

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Tim Hawk | NJ Advance Media for NJ.com

Bacon Cheeseburger Milkshake

What a sight to see, a burger on top of a milkshake. You have to take a minute to decide where to begin, the burger or the milkshake. Made with strawberry ice cream drizzled with strawberry sauce and topped with whipped cream, a mini cheeseburger, candy bacon strips in a chocolate-covered mug with pretzel pieces and M&Ms candy.

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Tim Hawk | NJ Advance Media for NJ.com

Sugar Factory Rainbow Sliders

These mini burgers are popular with the adults as well as the kids. You just need to get over the fear of eating a blue burger. They are served on colorful in-house made buns with American Cheese, crispy onions, lettuce, tomato and their signature sauce accompanied by complementary toy duck.

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Tim Hawk | NJ Advance Media for NJ.com

The Drake

This goblet was fun to watch as they poured the drink over the Strawberry Lemonade Cotton Candy — and it's Drake approved. Made with a mix of Virginia Black whiskey, peach puree, sweet tea with Sour Patch Peaches and strawberry lemonade cotton candy.

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Tim Hawk | NJ Advance Media for NJ.com

Royal Flush

Made just for Atlantic City and mixed with Voli Vodka, peach schnapps, Chambord, fresh orange juice, fresh lemonade, fresh peach puree, and a splash of grenadine.

Vanilla ice cream with Twinkie pieces, served in a mug covered in white chocolate with gum balls, then topped with marshmallow fluff, rainbow rock candy, whipped cream, sprinkles and a Twinkie.

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Photo courtesy Sugar Factory

Passion Punch

Made with blood orange and passion fruit.

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Tim Hawk | NJ Advance Media for NJ.com

The Big Cheesy

They don't skimp on the mac and cheese on this burger. It's served with an 8-ounce angus patty, topped with creamy mac and cheese, tomato, shredded lettuce, pickles, smoked applewood bacon, and served with barbecue sauce on a toasted brioche bun.

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Tim Hawk | NJ Advance Media for NJ.com

Raspberry Watermelon Mojito

Made with fruit juices, silver rum and topped with watermelon candy and fresh mint leaves.