Tim Cook: iWork Now Free for New iDevices

Following Tim Cook's opening words about iOS 7, he moved on to Apple's productivity suite, iWork. According to Cook, the combination of iWork. Keynote, Pages, and Numbers now consitutes the "best selling mobile productivity app on any platform." Cook went on to inform viewers of today's September 10 event of the strength of each individual app.

Cook started off with Keynote, which he called "most powerful presentation program ever made," but then also moved on to discuss iPhoto, and iMovie. Each has its own strengths. "We think that iWork is a really key advantage for our customers' productivity," Cook said, "and iPhoto and iMovie are great for their creativity."

Cook then announced that all of the apps now come free with any new iPad, iPhone, or 5th-gen iPod touch. (The announcement was followed by huge applause.) You don't even have to hunt for it. When you set up a new iOS device, you'll see a screen that prompts you to download the iWork apps along with iPhoto, and iMovie.

It's worth noting that Cook apparently said little about iWork's availability on the Cloud, which could provide a substantial competitor for Google Drive.