The company hired some 15,000 new employees last year in part to handle the growth that resulted from the snack’s enormous popularity, according to Creed.

The fast-food industry has long tried to push the boundaries of its customers’ cravings (Bacon Sundae, anyone?). But there’s little doubt that Taco Bell reigns supreme when it comes to understanding the needs of its munchie army.

After all, this is the company that came up with the concept of the “FOURTHME4L” (that’s the one between dinner and breakfast). Anyone else got a case of the late night munchies?