Ralph Simon: The New Evolutions of Mobile Music Marketing

Attendees to MidemNet will get to see what’s coming next, and one of the areas in their sights is how to overcome barriers in mobile music sales and advertising. In the USA, in a significant national change, mobile web users are 60% more likely than data users to be open to mobile advertising, according to a report from Neilson Mobile. Labels and artists, so reliant on growing their mobile and web audiences, are having to apply much smarter strategic digital thinking as to how they can approach and penetrate areas that might not have been considered before the wider dominance of mobile devices in all major and developing markets.

Mobile music full track downloads do not yet merit a genre category in the top 20 download genres it seems – the market is still unfolding. Social networks and communities are key drivers now for widening audience and digital music sales. London-based Flirtomatic, an excellent company with a savvy and targetted social network, announced that it had hit the 1m subscriber mark with more than 50% of those subscribers registering as mobile users. Their CEO Mark Curtis said: “Mobile users want social networking wherever they are”. Surely music companies can show a lot more creativity in finding new paths for contextualising web and mobile music oferings. Are you making your digital music and “calls to action” easy and appealing to use and to monetise by mobile data users?

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This is the official blog of Midem, the destination for music business connections and knowledge, and its conferences (next edition: June 3-6, 2016, Cannes, France).
midemblog is edited by Reed MIDEM's social media team, with regular guest contributions from industry experts.