The Forrester report asserts that: the consumer will be in control of their data; that solutions will emerge that help the consumer manage that data; and ultimately those solutions will be well-positioned to control marketing relationships.

While Forrester doesn't directly say this, I would argue that legacy industrial warehouses of consumer data like credit bureaus will not be able to hop on this bandwagon. They are not able to innovate quickly enough to keep pace with changes in data, data access and policy.

For entrepreneurs this means that the field is open for start-ups around PIDM.

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