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IRVING, Texas (FranchisePOD.com) May 18, 2016 – For fans hungry for the return of Discovery Channel’s Shark Week … or just plain hungry, 7-Eleven, Inc. is taking a bite out of the 28th annual TV mega-event with a tasty 8-week promotion. Shark Week airs Sunday, June 26, through Sunday, July 3.

“We were looking for a fun way to kick off summer, to showcase our food and beverage variety and continue our Slurpee Fiftee celebration. Like the Slurpee drink, Shark Week is a highly social event, with friends getting together to watch and share their favorite content on social media,” said Laura Gordon, 7-Eleven vice president of marketing and brand innovation. “We are creating a feeding frenzy among Shark Week fans with unique shark products they can only find at 7-Eleven, and great food and beverage offers that will satisfy their snack attack.”

First airing in 1988, Shark Week draws a cult-like following each year. An estimated 44 million viewers tuned into the Discovery Channel for a week of “Shark ‘n’ Awe” last year, making it the No. 1 network every night during the 8-day spectacle. “Shark Week” was also the No. 1 social media trending topic during its 2015 run.

In the meantime, Americans can wipe out their thirst and sharpen their appetites. The retailer will be promoting a meal deal that includes two generous slices of pizza and a Super Big Gulp® fountain drink for just $3.

Here’s what Sharkaholics will find at participating 7-Eleven stores:

7-Eleven Takes a Bite Out of its Cups … Literally

Chomp! Exclusive, molded Slurpee and Big Gulp® cups appear to have a 3D jagged bite taken out of the side without springing a leak! The refillable cups come in red for Big Gulp fountain drinks and clear for Slurpee frozen beverages. Suggested retail price is $4.99 and includes the first fill free. A nonrefillable, Stay Hot shark cup – without bite – is also available for hot beverages.

Slurpee Life in a Fishbowl

Slurpee lovers can enjoy a refreshing Blue Raspberry Slurpee drink in the 32-ounce fishbowl-shaped cup. Throw in some 7-Select Blue Gummi Sharks to swim around the ice cold sea of blue. Suggested retail price of the fishbowl cup is $3.99, and the Gummi Sharks are $1.29.

Scare the Shark out of Someone with Limited Edition Slurpee Straws

Show off a shark-eating grin with one of four limited edition, shark mouth Slurpee straws. Available at participating stores while supplies last, the sharkadelic straws are $1.49 each.

Rollin’ in the Deep Blue Raspberry Donut

7-Eleven is making Shark Week a little sweeter with a Blue Raspberry Slurpee donut. The fruit-flavored cake donut is topped with blue icing and sugar crystals and goes great with fresh-brewed 7-Eleven coffee in a Stay Hot shark cup. Suggested retail price for the new Slurpee donut is 99 cents.

Serving up Facebook Snack Hacks

Short “Hacks on Snacks” (#HACKSONSNACKS) videos show how to make fun and tasty creations with 7-Eleven sips and snacks. Viewers can expect the unexpected in the snack hack videos appearing on Facebook and Instagram.

Feed Your Snack Attack with Delicious Deals Weekly

Weekly jaw-dropping deals will appear in the 7-Eleven app each Wednesday during the 8-week promotion. Customers can get the Hacks on Snacks freebies by scanning their 7Rewards bar code when purchasing select products shown in the app. The digital coupons for free-with-purchase Slurpee and Big Gulp drinks, chips, candy and more offer delicious combinations to fend off a snack attack.

“We are thrilled to be collaborating with 7-Eleven on Discovery’s longest-running franchise, Shark Week,” said Lauren Gastwirth, vice president, client and brand partnerships, ad sales, Discovery Communications. “With such a loyal audience and large fan base, Shark Week is TV’s must see summer event and we are excited to help drive brand awareness for 7-Eleven and bring our passionate fans from across the country into their stores.”

7-Eleven will run television spots on the Discovery Channel during Shark Week, as well as sponsor “Shark after Dark,” the hit late night talk show hosted by director/actor Eli Roth. Running June 26-30, the half-hour show highlights the night’s programming and teases the next day’s lineup with shark experts, fans and celebrity guests.

“Shark fans can really make waves at their shark-viewing party with Blue Raspberry Slurpee drinks and our exclusive 7-Eleven shark straws and cups,” Gordon said. “And to make a real shark statement, they can take and post Slurpee selfies sporting their favorite shark straw in front of special shark-themed displays at participating stores.”

About 7-Eleven, Inc.

7-Eleven, Inc. invented the convenience store industry and is the largest convenience retailer in the world. Based in Irving, Texas, 7-Eleven® operates, franchises and licenses more than 10,700 stores in the United States and Canada. Globally, nearly 60,000 7-Eleven stores operate in 17 countries, serving over 44 million customers every day. For more information, visit www.7-Eleven.com.

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