Friday Lightning Pitch: GetSmily

PRODUCT/SERVICE DESCRIPTION: Customer feedback right from your website. GetSmily’s software allows companies to measure the emotional engagement of their stakeholders (customers, partners, visitors) right from their websites thanks to a widget collecting user feedback and web analytics. The reports provide an in-depth view on how people feel and why they experience such emotions towards the company, its products or services. The unique algorithm behind the technology provides a unique KPI called the ‘Emoscore’ included in the report; it will guide companies to take strategic decisions (marketing, communication, technical and/or managerial) in order to improve their relationships with their stakeholders. GetSmily’s technology is available in 14 languages in SaaS (Software-as-a-Service) and includes a free version.

FOUNDER:David Hachez, CEO of GetSmily, was the driver behind some other initiatives such as Raz*War, launched in 2009 and taken over by a private investment fund in 2012. Precisely two years ago, thanks to the facilitation of the LTTO and the Louvain School of Management (LSM), he got acquainted to David Frenay, biomedical civil engineer, master of physics, bachelor of mathematics, and physics and International Mathematical Olympiad Medal Winner, who has been at the origin of the detection of emotions. He currently holds the position of CTO.