Articles by Colin Joliat

About Colin Joliat

Colin Joliat is the brains behind this rinky-dink operation. He covers the alcohol industry with two parts information, one part comedy, and one part WTF is wrong with this guy. He's written for Brobible, Guyism, Thrillist, CoolMaterial, Craft, and more.

Bulleit Tattoo is the latest unique branding experiment in the spirits world. We recently covered Cazadores’ Day of the Dead themed tequila bottle as well as Wolf Spirit’s unexpected black vodka bottle. Now Diageo is […]

Day of the Dead will always trump Halloween because it’s actually three days, unlike the name suggests. The Mexican holiday celebrates loved ones who have passed, and it does so in the best way possible… […]

If you’re still looking for a Halloween costume, look no further than the empty cases you have strewn about your house. Natty Light has put together instructions for how to make your own beer costumes […]

Wolf Spirit Distillery in Eugene, Oregon just released a new vodka named BloodxSweatxTears. And while that wouldn’t seem noteworthy aside from the terrible name (I’m talking about BxSxT, not Wolf Spirit, which is awesome), what’s […]

National Vodka Day is a fake holiday during which people consume a responsible amount of vodka as tribute to the column distilling gods. It ranks below Hallmark holidays in terms of legitimacy, but it’s a […]

It’s another fake holiday, and this time we’re celebrating everyone’s favorite succulent… agave. That’s right, it’s the paradoxical National Tequila Day. The day when the United States celebrates the national spirit of Mexico. Semantics aside, […]

Def Leppard beer is the latest addition to growing list of boozy celeb collaborations. They’ve teamed up with Washington’s Elysian Brewing to create Def Leppard Pale, a mashup of British rock and Northwest hops. The […]

National Dive Bar Day is the newest fake holiday on the official docket. And much like the others, there’s definitely a brand behind this one. The driving force for the creation of National Dive Bar […]

We all wondered what it meant when Matthew McConaughey joined on at Wild Turkey as their, “creative director.” Most assumed it was just a fancier way of saying, “Celebrity Spokesman.” You know, like how everyone […]

Three decades ago, Boozist was still years away from being an idea in an AOL chat room. That’s how long ago John Hall founded Chicago’s best known brewery. To celebrate the achievement, the Goose Island […]

Ready to drink cocktails have come a long way since the disaster that was Bud Light Mixxtails. One of the latest to market is Vrai canned cocktails. Unlike many malt-based brands, like Smirnoff Ice or […]

Tattoos and motorcycles go together like college kids and Fireball. That makes the most famous tattoo artist and American motorcycle company a perfect pairing. That match comes to life this summer when the Sailor Jerry […]

Candles are a necessary component of adulthood, but they don’t have to remind you of grandma’s potpourri. Wax Cabin makes cocktail scented candles that make your house smell of pure happiness. Options include Gin & […]

I’ve been singing the praises of Dave Weglarz’ ridiculously ambitious Experiment Spirits program at StilL 630 since the project began last year. This triumvirate, including a mesquite smoked whiskey, is exactly the reason why. Three […]

Chicago Rum Festival. It’s a festival of rum. Ready? Drink. I’ve been to a stupid amount of fests, from standard events like street fests, music fests, and beer fests (not the movie version) to rarities […]