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Oh, Goodie. Another radio station promotion.

The Cardinals’ regular season is just under two weeks away, which means radio outlets in St. Louis are getting their ducks in a row. Exclusive interviews, featured segments, and of course, branded swag.

101 ESPN unleashed a proof of their new product line via Facebook this afternoon, which hinges upon Chris Duncan’s use of the word “man soda”. You see, that’s a clever substitute for “beer”, people.

“100% MAN SODA APPROVED”

Well, now we’re confused. Is the man soda the one doing the approving of the man soda? That’s meta. And also: stupid. Why not, “This is my man soda”? Or, “Approved for my man soda”? Or, maybe, just not doing anything at all?

Typically, the masses that follow 101 ESPN lap up anything and everything related to the afternoon co-host, but even they were largely unimpressed with this effort. Among the complaints: they’re blue (read: the color that the Cubs wear), they’re sponsored by Miller-Coors (read: not Anheuser-Busch) and they’re stupid (read: they’re stupid). Frankly, we’re consistently impressed that radio outlets can sell something like this to a major brand…but selling a dedicated website banner is beyond their capabilities.

Anyway, early reviews are not good. Really, the only person impressed with this whole ordeal is Wally. Wally kinda sorta dug the idea, but only expressed his feelings through a back-handed compliment. A compliment that 101 ESPN gladly accepted and produced a free beer koozie for Wally.

But, wait.

101 ESPN said that they’ll send one out tomorrow? So, they’re already printed? The image above looks like a proof image. You know, something you send around for approval and/or feedback. We have plenty; as did 101 ESPN’s followers. But, apparently they’re already printed. Oh well. Hope you like, um, this.

That’s like Bernie Miklasz writing his Sunday column and bringing the actual printed newspaper to his editor to proofread on Monday.