Urban Daypop

Rapper G-Eazy Ends Partnership With H&M Due To Offensive Ad

Clothing store H&M has lost another celebrity partnership after receiving backlash for an ad featuring a black child wearing a hooded sweatshirt that read, “Coolest monkey in the jungle.” Rapper G-Eazy said on Instagram that he is ending is partnership with the global chain. G-Eazy’s Instagram post said “unfortunately, after seeing the disturbing image yesterday, my excitement over our global campaign quickly evaporated, and I’ve decided at this time our partnership needs to end.” A rep for H&M provided a response, saying the brand’s leadership “completely understand and agree with” G-Eazy’s choice to end his partnership. “We completely understand and agree with his reaction to the image,” the statement said. “We have got this wrong and we are deeply sorry.”