Consumers have never had more brands fighting for their attention, which make brand consistency even more important than ever. Brands must be able to deliver a consistent message across a range of different channels to stand out from the crowd and deliver a unified brand experience.

Brandworkz teamed up with Software Advice to conduct research into how consumers view brand consistency and about what really shapes their individual experiences with brands. We have created an infographic from the results of the survey and have added some real-world examples from brands who deliver a consistent brand experience such as Apple, Red Bull, GoPro and Starbucks.