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Omnicell

Converting Vision to Reality for Enterprise Business

Through unified design and storytelling, First Person helped Omnicell develop a new brand identity and launch a renewed vision for the company, The Autonomous Pharmacy.

The renewed vision reflects their evolution into a global market leader of innovative medication management technology designed to transform pharmacy care.

The new brand identity, sales & marketing materials, and customer facing digital experiences were launched to the world at the ASHP Midyear Clinical Meeting, Omnicell’s biggest industry event of the year.

64

Redesigned product pages

14,000

Interactive customer engagement touchpoints

7

New solution vertical narratives

Developing a Powerful Unified Narrative

Through a series of workshops, First Person engaged with Omnicell leadership teams to identify key value threads which we synthesized into a Unified Narrative Framework™.

Delivered as a collection of strategic documents and design visualizations, the Unified Narrative Framework™ connects messaging across business units into a comprehensive, complementary Autonomous Pharmacy vision story.