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The quintessentially Parisian designer Sophie Albou began her label (sweetly named after her two sons) in 1995. Since then the brand has become synonymous with the savoir-faire lifestyle for which the French are so renowned. Flirty yet tasteful, sexy yet restrained, Paul and Joe has just the right amount of sass, which has attracted a stellar celebrity fan base included Kate Moss, Helena Christensen, and Vanessa Paradis.