COSTA MESA, CA, May 01, 2014 – Today, the Ayres Hotels of Southern California debuts its very own rewards program, Ayres Rewards. A unique loyalty experience, the Ayres Rewards program is the newest addition to the Ayres brand.

Guests are able join Ayres Rewards for free by visiting rewards.ayreshotels.com. Once members, guests have the opportunity to earn 5 points for each dollar spent on eligible room rates and can earn their way toward free nights at any of the Ayres Hotels locations throughout California, with no blackout dates restricting their stays. As an additional perk, Ayres Rewards also offers members special travel deals and the ability to redeem points for gift cards to over 100 different retailers, including airlines, restaurants, and online retailers. This wide assortment of benefits means the most devoted guests of the Ayres Hotels will always be able to find rewards that suit their needs.

"Our most loyal guests deserve a program that is tailor-made for them, and Ayres Rewards offers it all - free nights as well as the personal touch that has become distinctive to our hotels," says President Jim Roos.

The new Ayres Rewards program is easy and efficient for members to use. Membership only requires an email address and points are automatically added to member accounts shortly after the check-out process. The website allows members to easily keep track of points and redemption transactions and also offers a direct Member Services line for any questions a guest may have. Whether guests are booking for business or leisure, Ayres Rewards offers the perfect incentives and services for any traveler. Ayres Hotels is thrilled to bring this exclusive new program to its guests.

About Ayres Hotels In the hospitality business since 1985, Ayres Hotels owns and operates a collection of custom boutique hotels in prime Southern California locations. The core values of the company include caring for people, valuing teamwork and delivering results. The Ayres family has been a leader in the California residential and commercial real estate industry for more than a century. Visit the company online at www.ayreshotels.com or call 714-384-3150.