Wednesday, May 13, 2009

Rite Aid Beauty Sampling Enhances Hispanic Events

Harrisburg, PA, May 13, 2009 --(PR.com)-- RITE AID has been working with Cosmetic Promotions Inc, a National marketing company that specializes in beauty, to promote their beauty and health department to Hispanic females by attending a series of 10 community events in 4 key Hispanic markets. The program is in its 4th successful year sending Hispanic bilingual models to various conferences and festivals to distribute 20,000 beauty and health sample bags to female attendees. Attendees of these events have always been thrilled with the sample bags that include products geared to Hispanics from RITE AID Beauty/Health vendors including Smooth n’ Shine, Colgate, Tropez, Kiss, Jane Cosmetics, Clearasil, JNJ, L’Oreal, LA Looks, Palmers, Therma Flu, Dove and DeveloPlus. In addition, some of the bags contain a prize of a $100 RITE AID gift card.

An upcoming event is the 33rd Annual National Hispanic Women’s Conference being held this year on May 22nd in Pasadena, California at the Convention Center. Over 3,000 Latinas are expected to attend this one-day conference that focuses on professional development and networking. The day includes workshops on career planning, educational achievement, financial planning and life empowerment as well as a runway fashion show. The conference’s signature event - Women of the Year Awards Luncheon - honors three exemplary Latinas who have influenced their chosen industry and have made a mark on society as a whole.