Tuesday, February 06, 2007

What do you get when you marry local search, an $18bn consumer durables market, and major off-line retailers? Krillion.

Krillion, backed by Hummer Winblad, provides a Localization Engine™ that scours the Web to find, integrate and present actionable local search results for the ready-to-buy consumer. As of this week's launch, Krillion has over 275 million pages of relevant local search results displaying local product information for major appliances in over 40,000 U.S. cities and towns.

For example, if you are looking for a white GE refrigerators within 10 miles of Mountain View, the query returns the following page. A landing page for each query result is dynamically generated, optimized for SEO, and placed into the indexes of the major search engines. By product, by location landing pages provide consumers with actionable information regarding where to buy the product in question and the price ranges across various retailers. See this page as an example result of a discrete SKU.

Why is this important?Despite the fact that 75% of those who buy big-ticket items do all their research online and make over 90% of their purchases offline, today’s search engines typically are unable to find and deliver results pinpointing specific local stores with specific products. Krillion provides a bridge between the two worlds and helps drive big-ticket consumers into local big box stores.

Krillion delivers search results category-by-category and the first category to be covered is the $18 billion major appliance category: refrigerators, ovens, ranges, washers and dryers, and dishwashers. Moving forward, Krillion will deliver search results for additional categories such as consumer electronics, lawn and garden, seasonal appliances and others.