Rockstar Energy Drink Moves into Title Position of 2006 U.S. Open

AURORA, Ill. (July 24, 2006) – The U.S. Open today announced that
Rockstar Energy Drink has filled the title sponsorship position for the
Rockstar Energy Drink U.S. Open inside Las Vegas’ MGM Grand Garden
Arena October 13-14.

Rockstar Energy Drink enters their first-ever U.S. Open sponsorship
where they will sample their widely popular energy drink to the
thousands of off-road motorcycle racing fans that make up the
hard-to-reach 18-34 demographic. Another key component to the
sponsorship will be prominent coverage on the soon-to-be announced
television package. In addition Rockstar Energy Drink will host an
interactive pit display where fans can familiarize themselves with the
company’s mission.

“We are pleased to welcome Rockstar Energy Drink as the title sponsor
for the U.S. Open,” said Tim Murray, senior vice president of sales,
U.S. Open. “This year’s event is being billed as the most competitive
ever, and Rockstar Energy Drink will definitely be a great anchor for
weekend’s festivities.”

Celebrating its ninth consecutive season, the coveted Rockstar Energy
Drink U.S. Open traditionally sells out the MGM Grand Garden Arena,
making it the perfect showcase for companies interested in aligning
themselves with professional off-road motorcycle racing.

"Rockstar Energy Drink is excited to announce a broader, deeper
commitment this year to the sport with our title sponsorship of the
U.S. Open," said Mike Kelso, National Marketing Director, Rockstar
Energy Drink. "Our involvement with this much anticipated annual
event will spread awareness of our brand through a creative on-site
program with Live Nation and through heavy consumer promotions."

Built into this year's Rockstar Energy Drink U.S. Open format will be
the three part Toyota Trucks Trifecta bonus program that will pay
additional money to the fastest qualifier for each night's event, a
bonus to each night's holeshot winner and a bonus for any rider that
can complete the Toyota Trucks Trifecta challenge by being the fastest
qualifier, getting the holeshot and winning the main event. Any rider
that hits the Toyota Trucks Trifecta will earn a $50,000 bonus each
night in addition to the regular event purse and any rider that can
"Double Down" and hit the Toyota Trucks Trifecta both nights will walk
away with $250,000 for the weekend.

Tickets are now available for the ninth-annual Rockstar Energy Drink
U.S. Open at the MGM Grand Garden Arena in Las Vegas October 13-15,
2006 at www.ussx.com, www.ticketmaster.com, by phone at 702-474-4000 or
the MGM Grand garden Arena box office. Regarded as one of off-road
motorcycling’s premier races, the Rock Star Energy Drink U.S. Open is
the final ‘major’ race of the motocross season. Tickets are available
for as low as $20 through Ticketmaster.com. Fans can upgrade their
weekend experience with the X-Treme Package. X-Treme Packages include
premium tickets for all 3 days, Rockstar Energy Drink U.S. Open
t-shirt, hat, and weekend long pit pass. X-Treme Packages are only
available through www.ussx.com.