Arnold's determinator of which shows thrive

AUTHOR(S)

Dempsey, John

PUB. DATE

August 2003

SOURCE

Daily Variety;8/22/2003, Vol. 280 Issue 36, p15

SOURCE TYPE

Trade Publication

DOC. TYPE

Article

ABSTRACT

Reports on Nielsen ratings recorded by syndicated television programs in the United States during the week of August 4 to 10, 2003. Ratings boost that entertainment shows got from Arnold Schwarzenegger's announcement on television that he was running for governor of California; Decline in the ratings of talk shows in syndication.

Discusses the necessity of sweeps, ratings surveys used to assess performance of television programs. Comparison of network schedules; Statements from network executives; Use of preempting programs in the May surveys.

Presents a chart of the program ratings developed in 1997 by the United States television industry, to help parents select programs suitable for children to watch. The designations TV-Y, TV-Y7, TV-G, TV-PG, TV-14, and TV-M.

Reports that television stations in San Diego, California, are protesting against the marketing campaign of television station KSWB focusing on Nielsen Media Research's ratings households as of November 13, 2000. Details of the marketing campaign designed to influence Nielsen homes' television...

Reports on the implementation of a rating system, to allow parents the ability to monitor the nature of various television programs, in the United States. Proposed meeting between television executives and President Clinton; Provisions under the Telecommunications Reform Bill; Comments from...

Focuses on KNBC(TV), while highlighting the ratings it received during its coverage of the winter Olympics. Comments from Carole Black, general manager of KNBC; Factors which contributed to the high ratings KNBC received; Details on the competition KNBC received from KCBS-TV.

Reports on the ratings of television stations and programs for the week of February 18 to 24, 1994. February 23 face off between Nancy Kerrigan and Tonya Harding, `Shattered Glory'; Ratings success of the Winter Games; Counterprogramming; CBS' February 14 to 20 record; Fox's improved season...