founder story

Alden’s College Days from Redd on Vimeo. Born out of necessity. When Alden Blease created the first Redd bar, he wasn’t trying to create an innovative food startup, he was just broke after running out of his college meal plan. Created for functionality. As you know, most cheap food is bad for your health. Even as… Read more »

If you’ve read Our Story you know that the Redd founder, Alden Blease, started making Redd bars in his dorm room after running out of his meal plan. Here’s the rest of the story. To get behind-the-scenes with Redd, make sure you’re getting our insider emails. Subscribe HERE.