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Mapfre

Mapfre

Company: Mapfre SA

Brand Value: US$868 million

Change since 2018: 0%

Headquarter city: Majadahonda, Madrid

Category: Insurance

Year of launch: 1933

Mapfre is a general insurer best known as a premium car insurance provider, though in recent years it has been working to raise its profile as a health insurer through policies that allow consumers to select the coverage they need. In 2018, Mapfre launched the Mapfre Salud (health) app, enabling members to use their digital health card in Mapfre Salud medical centers, and to keep track of their health in a simpler way. The brand promotes itself as providing the peace of mind consumers need, and in the past year has focused on the promise that Mapfre provides “Real insurance for real people”. Mapfre contributes to the wellbeing of citizens and society through the Fundación MAPFRE, created in 1975, which focuses on road safety, social welfare, culture, social action and health promotion. In 2017, it launched more than 300 activities in over 34 countries. Mapfre has 37 million customers globally.