We get it: Millennials are a shiny object to social media advertisers. With younger folks’ dedication to keeping their Snap streak alive (and the intrigue of advertisers to what makes this generation tick), 18- to 34-year-olds are an obvious choice. But while millennials shouldn’t be ignored, older generations aren’t getting the attention they deserve — and brands are missing revenue because of it.
YouTube is particularly popular with millennials, who tune into it more than any cable news network. Further, 39 percent of…

The Benchmarks Are Based On Based On Over Eight Years Of Repository Campaign And Transaction Data For Over 2,000 Brands
TapInfluence, the industry's leading influencer marketplace connecting brands with social media influencers, announced availability of its industry-first, validated benchmarks for influencer marketing, based on over eight years of repository campaign and transaction data for over 2,000 brands across tens of thousands of influencer marketing programs in multiple verticals and categories. Until now, there…

Einat Weiss
VP, Global Marketing, NICE
Last week, NICE announced the next iteration of its cognitive Robotic Automation platform featuring much-enhanced machine learning capabilities that can manage, consume and integrate more complex sets of unstructured data. The result—businesses deploying the NICE Robotic Automation platform can decrease manual effort by up to 85%! We spoke to Einat Weiss, VP of Global Marketing, NICE, to understand how the company brings together data science, analytics and automation technologies…

This is likely to be an active fall for privacy issues, with California’s legislature considering a law that would dramatically disrupt digital advertising by changing how companies can collect information, the U.S. House Energy and Commerce Committee holding a hearing, and the European Union advancing the controversial implementation of broad new regulations.
The Digital Advertising Alliance (DAA) has always welcomed an open dialogue with policymakers around the best way to create a positive digital advertising…

Utah-Based Digital Marketing Company Among Top 1 Percent Of Over 70,000 Businesses Reviewed
Boostability, a leading provider of SEO, social media and website services for small and medium-sized businesses, has been awarded a 2017 Customer Choice Award in the Top 10 SEO Businesses category by Sitejabber, a prominent business review and ratings website.
"The annual Sitejabber Customer Choice Awards honor outstanding businesses that demonstrate superior…

Every minute, Twitter receives 100,000 new tweets. For brands looking to engage on Twitter, cutting through the constant stream of noise and acquiring a social following doesn’t come easy. But savvy marketers and media gurus understand the power of harnessing the platform to help grow their business and their personal brands. It can mean the crucial difference between building a direct connection with key audiences of influencers and being entirely left out of the conversation. But how do you break through the noise?…

Four New Solutions From Olapic Allow Brands To Create And Enhance Visual Content To Drive Better Performance And Stronger Consumer Engagement
Olapic, an innovator in visual content solutions, has introduced four new solutions designed to help marketers harness and enhance visual content to make their customers' buying journey more personalized, authentic and effective.
The new solutions from Olapic are:
Content Creator App
Content-as-a-Service
Inspire
Content in Motion On Demand
Olapic is offering…

September 27 Was World Tourism Day. The Theme Of World Tourism Day 2017 Was “Sustainable Tourism— A Tool For Development.”
To show how top businesses see tourism as a potent driver of economic growth, leading online marketing intelligence and analytics company SEMrush, released the “SEMrush Website Airline and Keyword Study.” The study highlights the top destinations, top travels and the main channels that generate the highest traffic streams for the travel industry.
On key words for destinations and website traffic…

86 Percent Fail To Engage Customers At Every Purchase Location
Zaius, the leading B2C CRM that delivers real-time, cross-channel marketing automation and attribution built on a single customer view, announced the release of its 2017 Holiday Marketing Report, highlighting what’s on hundreds of retail marketers’ minds as the holiday season approaches. The study helps ecommerce and retail companies understand which marketing priorities and distribution strategies to focus on during one of the busiest and potentially most…

In A Recent Syzygy Report, 79% Of Americans Believe The Use Of AI In Marketing Should Be Regulated By A “Blade Runner” Rule
As Blade Runner 2049 hits movie theatres, new research by SYZYGY (a WPP digital agency group) shows that concerns about artificial intelligence (AI) are top of mind for American consumers. Research titled “Sex, Lies and A.I.” from SYZYGY reveals that 79% of Americans believe a new “Blade Runner rule” is needed to make it illegal for AI applications such as social media bots, chatbots, and virtual…

"Consumers find ads interruptive and even associate online advertising with fake news. However,81 percent of US consumers feel that advertising is OK when the content is useful and doesn’t interfere with their online experience."
On Marketing Technology
MTS: Tell us about your role and how you got here. What inspired you to be a part of an integrated marketing company?
My career with Rakuten Marketing began in 2012 when my display company, mediaFORGE, was acquired by Rakuten Marketing. Directly following the acquisition,…

Steve Murphy
CIO, 3Cinteractive
Modern marketers have shown an appetite for leveraging mobile marketing platforms to drive interactions with customers. These interactions are based on the analysis of consumers’ preferences on how they would like to communicate with brands. Chatbots and intelligent assistants have created a flourishing opportunity for marketers to influence consumer loyalty and improve experience across mobile marketing campaigns. To understand how brands can leverage mobile marketing to better customer…

Lithium Technologies, the market leader in online community and social media management products, announced that it had closed the acquisition of the Jive-x external community business from Jive Software, an Aurea company. Originally announced on August 29, 2017, the transaction was completed on October 3, 2017. The terms of the transaction were not disclosed.
"I'm really excited to be bringing the Jive-x product and customers into the Lithium family," said Rob Tarkoff, Lithium president and CEO. "Our…

Maximize ROI by getting the Right Message to the Right People (and Measuring Results)
Digital advertising is rapidly shifting toward audience-driven strategies. Brands can now focus on the audience they want to reach instead of blasting out ads and hoping they land on the right people. Social platforms are making it easy, with multiple ways to create an audience for each ad. But measuring audience effectiveness in terms of ROI is not always easy. According to marketing statistics by the DMA, measuring ROI from social…

Integration Brings Retailers Closer To Unified Commerce, With Stitcherads’ Customers Now Attributing Up To 27% Of In-Store Purchases To Paid Social Media Engagement
StitcherAds, a global Facebook and Instagram Marketing Partner, today announces its unified commerce solution that integrates retailers’ point of sale data with Facebook’s offline API and new ad formats for driving in-store purchases. Through StitcherAds’ new feature, which deconstructs the complex relationship between social media ads and brick-and-mortar…

Simply Measured’s Agency Partner Program Delivers The Product Solutions, Expertise, And Ecosystem Connections That Agencies Need To Win And Better Serve Clients
Simply Measured, the full-funnel social analytics provider, has announced its global Agency Partner Program. The launch comes alongside a streamlined update to the company’s Listening product (release 2.0), which supports the new program.
The Agency Partner Program delivers the product solutions, expertise, and ecosystem connections that agencies need to win…

"Every significant piece of content should be repurposed in multiple ways to get the most bang for your buck. A good way of thinking about any large asset piece is to create a content waterfall."
On Marketing Technology
MTS: Tell us about your role and how you got here. (What inspired you to be part of a technology innovation company?)
I’m the Advising CMO at Folloze and also CEO of Hunter&Bard. I spend my time strategizing on the best ways to promote and grow awareness for Folloze in enterprise Account Based…

A corporate communications expert who brings a range of creative and managerial skills, Marisa Lichtenstein, has joined digital communications agency Lumentus as Senior Director, Client Relationships, the company announced.
The New York-based firm also announced the promotions of four staff members in its search engine marketing, digital and creative strategy units.
Lumentus, a full-service integrated digital communications agency that helps clients build…

Social media is being taken to the skies – quite literally – with an augmented reality app called Skrite. Skrite asserts that it is now possible to unleash the imagination on the celestial canvas through the phone's lens by leaving virtual messages, pictures, selfies and doodles in the sky for friends and fellow Skyers to see in real-time. The app is the first of its kind in bringing user-generated augmented reality to a mobile device.
Skrite's application focuses on the future of social and how folks engage with each…

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