An idea about a very big day…

With every brand desperately trying to cash in on the royal wedding, KFC came up with its own tribute – a limited edition, fine bone china ‘royal bucket’. Details included a special crest and a gold rim. Pure class.

An idea about artefacts…

When Liverpool’s Mo Salah won the Premier League’s Golden Boot, Adidas donated a pair of his boots to the British Museum. The Museum put them beside some ancient sandals to “tell a story of a modern Egyptian icon”.

Every month we run the rule over the best ideas from around the world - ideas that we think represent our real ideas™ ethos

An idea about food snobbery…

Greggs reinvented itself as ‘Gregory and Gregory’ and went undercover at a fancy food festival to launch its summer range. Cue various well-heeled punters spluttering into their roast tomato and feta salad.