Ikea Australia picks Mango for PR

Mango has been appointed PR agency for Ikea in Australia, with incumbent PR agency One Green Bean no longer holding the account.

Mango has been appointed to work across Ikea’s PR, social media and experiential campaigns.

As reported by B&T, Ikea kicked off a pitch for its social media and PR accounts in February.

Rebecca Darley, Ikea Australia marketing director, said: “PR and social media continue to be a focus and a very important channel in our marketing mix, and now more than ever we are looking to leverage our brand personality, and engage with consumers in innovative and inspiring ways.

“Ikea maintains an integrated marketing approach, and we are thrilled to welcome Mango as a key agency partner. The team at Mango are passionate, and a perfect cultural fit for our brand.

"They bring to the table some exciting big brand experience and thinking, both in traditional PR as well as social media, that sets them apart and really resonates with our brand personality.”

Claire Salvetti, Mango Sydney managing director, added: “We are thrilled to be working with Ikea, one of the world’s most influential and creative brands. The pitch was a great combined effort from both the Mango Sydney and Mango Melbourne offices.

“We’re looking forward to collaborating with the team at Ikea and continuing the brand’s heritage of delivering pioneering work in PR, experiential and social media.”

Kat Thomas, creative director and founder of One Green Bean said: "Having launched the world's first doggie high chair for April Fool's Day, a dads cr√®che for Father's Day, opened IKEA's largest store in the Southern Hemisphere with a meatball marathon and co-ordinated their first ever in-store wedding for Valentine's day a few weeks back, we've delivered lots of fun and successful campaigns for Ikea. We look forward to seeing the Ikea brand continue to flourish."

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