DIGITAL ADVENT CALENDAR

PLAYFULLY ACTIVATE LEADS AND CUSTOMERS

Gamification is an extremely useful method when used correctly. Many industry giants have successfully implemented marketing strategies with Gamification. With online games and competitions, tired eyes are reawakened, the focus is sharpened and the business and emotional ties are re-strengthened. The term gamification encompasses the use of typical elements of the game, such as high scores, rankings or awards, in seemingly "foreign" contexts. The aim of Gamification is to motivate the recipient to interact with the company and, at best, to influence his or her (buying) behaviour.

Ho Ho Ho - The door opener to the customer

Not only children long for the Christmas season because of the anticipation of the daily opening of their Advent calendar. The daily little surprises make eyes shine. Adults also enjoy the Christmas highlight. A professionally designed digital advent calendar ensures a high reach, new leads and gives you access to customers who are sometimes inactive and can be addressed with further content at a later date. With the digital Advent calendar, you can offer existing, active customers a nice change during the Christmas season and position your brand.

Enjoy your customers in the most beautiful time of the year with the digital Advent calendar and benefit from first-class user experience and visibility on all your channels.

Read our free White Paper to find out how your company's gaming campaigns can help you attract and retain customers.

The advantages at a glance

Individual design & content

You will receive your own www address and can adapt the calendar to your corporate design.In addition, you can choose from different content categories to give the calendar the necessary excitement. Whether tips, recipes, competitions or product information – there are no limits to your creativity.

Advertising

Your message comes into the focus of your customers every day. Targeted campaigns remind the addressees to open the doors every day.

Customer data

After December 24th you will receive a list of all participants. If you wish, you can also access the data during the action.

With a digital Advent calendar, customers and potential customers are attracted through the use of gamification. This involves game-typical elements, such as high scores, rankings or awards. The aim is to motivate customers to take part in the game. such as high scores, rankings or awards. The aim is to motivate customers to interact with the company and, in the best case, to influence their (buying) behaviour.

An digital Advent calendar is a very special customer experience that is filled with positive feelings. As a company, it not only makes a good impression in the short term, but also anchors the company in the memory of its customers for the long term.

With W4, you can get a digital Advent calendar that is customized to the corporate design of your company. You get also your own web address and can choose from different content categories. We also offer a variety of supplements, such as:

A digital Advent calendar becomes your product visually and with regards to content. Visually, the online advent calendar appears in the corporate design of the company, so that customers immediately associate the calendar with your company.

And with regards to content you can also create a connection to your company: Present both old and new products and raffle them off. The playful aspect of a digital Advent calendar provides a memorability that is difficult to achieve with normal advertising.

W4 offers various marketing solutions for the Christmas season: From print, for example individually designed Christmas cards, to digital Christmas mail with animated GIFs. The Christmas season is always a time of emotions: It is worthwhile to pay attention to customers here. With a digital Advent calendar, constant interest can be achieved while at the same time customer relations are deepened.