Comments on: Hell, Rebrandedhttp://www.metafilter.com/106687/Hell-Rebranded/
Comments on MetaFilter post Hell, RebrandedSat, 20 Aug 2011 12:10:02 -0800Sat, 20 Aug 2011 12:10:02 -0800en-ushttp://blogs.law.harvard.edu/tech/rss60Hell, Rebrandedhttp://www.metafilter.com/106687/Hell-Rebranded
"With the help of <a href="http://www.chrisherrondesign.com/index.html">Chris Herron Design</a>, the Hell Office of Travel &amp; Tourism has created a friendly and welcoming voice for destination Hell, and in so doing, has reaffirmed its mission to create an environment in which local businesses can succeed and flourish." <a href="http://www.helltravel.com/release/release.pdf">Hell presents their new identity: <em>Simply Heavenly ™ </em>.</a> Take a look at the <a href="http://www.helltravel.com/index.html">brand new</a> website. See Chris Herron's <a href="http://www.chrisherrondesign.com/hell.html">breakdown</a> of the redesign process, along with dozens of logo explorations. Related: <a href="http://www.chrisherrondesign.com/moons.html">Logos for the moon</a>. (via <a href="http://www.underconsideration.com/brandnew/archives/a_hell_of_a_place.php">Brand New</a>)post:www.metafilter.com,2011:site.106687Sat, 20 Aug 2011 11:45:53 -0800JimBennetthelllogodesignchrisherronmoonredesignBy: The Whelkhttp://www.metafilter.com/106687/Hell-Rebranded#3880551
So hell is Vegas?
Makes sense.comment:www.metafilter.com,2011:site.106687-3880551Sat, 20 Aug 2011 12:10:02 -0800The WhelkBy: ursus_comiterhttp://www.metafilter.com/106687/Hell-Rebranded#3880569
Until I followed the links, I thought this was a serious tourism effort on the behalf of Hell, Michigan.comment:www.metafilter.com,2011:site.106687-3880569Sat, 20 Aug 2011 12:29:51 -0800ursus_comiterBy: cthuljewhttp://www.metafilter.com/106687/Hell-Rebranded#3880571
Yeah, took me a minute. At first I thought this was Pepsi Blue for some new tourist resort.comment:www.metafilter.com,2011:site.106687-3880571Sat, 20 Aug 2011 12:31:36 -0800cthuljewBy: gimoncahttp://www.metafilter.com/106687/Hell-Rebranded#3880600
It's a shame that Hell has to fall back on casinos to shore up local government revenues, given its high percentage of residents who are corporate CEOs and Wall Street financiers. Must be those no-tax pledges.comment:www.metafilter.com,2011:site.106687-3880600Sat, 20 Aug 2011 12:57:57 -0800gimoncaBy: bleephttp://www.metafilter.com/106687/Hell-Rebranded#3880673
Next up, Heaven sues Hell claiming that consumers will become confused by the tagline "Simply heavenly" and wind up at the wrong destination.comment:www.metafilter.com,2011:site.106687-3880673Sat, 20 Aug 2011 14:05:55 -0800bleepBy: drjimmy11http://www.metafilter.com/106687/Hell-Rebranded#3880680
<a href="http://www.youtube.com/watch?v=x9b76HKzi_A">Check-in time is now, Check-out time is NEVER!</a>comment:www.metafilter.com,2011:site.106687-3880680Sat, 20 Aug 2011 14:09:49 -0800drjimmy11By: tomswifthttp://www.metafilter.com/106687/Hell-Rebranded#3880681
This is crap, here's the <a href="http://www.hell2u.com/">REAL Hell website</a> (I live two miles away and am willing to verify this if anyone wants to pay for the beer at the DamnSite Inn)comment:www.metafilter.com,2011:site.106687-3880681Sat, 20 Aug 2011 14:10:01 -0800tomswiftBy: Mcablehttp://www.metafilter.com/106687/Hell-Rebranded#3880708
Holy crap. I think this is my roommate from college. Nice work.comment:www.metafilter.com,2011:site.106687-3880708Sat, 20 Aug 2011 14:38:59 -0800McableBy: Mcablehttp://www.metafilter.com/106687/Hell-Rebranded#3880722
Not my roommate from college. Same name, same city, same business, different college.comment:www.metafilter.com,2011:site.106687-3880722Sat, 20 Aug 2011 14:49:52 -0800McableBy: oneswellfoophttp://www.metafilter.com/106687/Hell-Rebranded#3880726
Looks like the way most religions have been promoting Heaven for eons.comment:www.metafilter.com,2011:site.106687-3880726Sat, 20 Aug 2011 14:52:57 -0800oneswellfoopBy: DarlingBrihttp://www.metafilter.com/106687/Hell-Rebranded#3880737
I do not like the new Hell brand. It's really, really generic and surprisingly dated considering it was just launched. It's well executed but looks like the logo for a smoothie bar. I prefer the 2001 version and the "Give in to temptation" strapline.comment:www.metafilter.com,2011:site.106687-3880737Sat, 20 Aug 2011 14:58:57 -0800DarlingBriBy: sweetkidhttp://www.metafilter.com/106687/Hell-Rebranded#3880775
<em>
This is crap, here's the REAL Hell website (I live two miles away and am willing to verify this if anyone wants to pay for the beer at the DamnSite Inn)</em>
From the navbar: "Scream's". ugh. Of course they use grocers' apostrophes in Hell.comment:www.metafilter.com,2011:site.106687-3880775Sat, 20 Aug 2011 15:49:04 -0800sweetkidBy: Skeptichttp://www.metafilter.com/106687/Hell-Rebranded#3880810
I don't understand why Hell needed a rebranding or even a tourism office in the first place. From what I gather from the news, it isn't as if it was in any danger of running out of new guests. Heaven, on the other hand, should seriously think about taking their account to a new agency. Their current agency has done a <em>terrible</em> work promoting the brand. After 2000 years of holding this account, they've built great facilities for themselves, most notably at their world HQ in Rome, but ruined the once-aspirational character of the brand, and even its recognition. Many people don't even <em>believe</em> Heaven exists anymore!comment:www.metafilter.com,2011:site.106687-3880810Sat, 20 Aug 2011 16:40:52 -0800SkepticBy: Max Powerhttp://www.metafilter.com/106687/Hell-Rebranded#3880824
I don't think I can do infinity push ups.comment:www.metafilter.com,2011:site.106687-3880824Sat, 20 Aug 2011 16:54:45 -0800Max PowerBy: IAmBroomhttp://www.metafilter.com/106687/Hell-Rebranded#3884411
<em>Next up, Heaven sues Hell</em>
Oh, right, bleep. Where is heaven going to find the lawyers to do this?comment:www.metafilter.com,2011:site.106687-3884411Mon, 22 Aug 2011 19:46:04 -0800IAmBroomBy: bleephttp://www.metafilter.com/106687/Hell-Rebranded#3884414
They have some previously-overworked public defenders who now don't have shit to do.comment:www.metafilter.com,2011:site.106687-3884414Mon, 22 Aug 2011 19:47:42 -0800bleep