The Direct Marketing Association says sometimes they're a misunderstanding, but admits other times companies just don't follow the rules.

"There are bad actors, but don't let that stop you. Trust the good marketers."

Orlando challenged her grey charges, but says the company insists she signed up, so it's now in dispute with her credit card company.

Despite her busy travel schedule, she's now going to check every charge on her statements and has this message for those "bad actors": "That's just going to make me an unhappy customer. I'm certainly not going to sign up for anything that they have to offer in the future."