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TIle American
Gmduate
Sclwolof
i nternational
Manageme nt
Volume XLVIII,
Number 2
1994
NAFTA
Means
Business
•
Bioindustry
Directory
Published
TO OUR READERS:
TABLE OF CONTENTS
2 NAFrA Means Business:
9
10
11
12
14
19
22
24
Thunderbird Alumni See
Benefits Under NAFTA
Finding Answers at the
NAFrA Center
Viewpoint:
NAFTA's Effect on Japan
Trustee Profile:
Ernesto Martens Rebolledo
Trustees Have Global View
International leaders chosen for
Thunderbi'rd Boa'rd of Trustees
Campus News
Win~m Adds Courses and
Destinations; Grraduates Enter
New Year, New Wor-ld
Footnotes
Bookstore Catalog
Homecoming 1993
Events, Thunderbird Alumni
Association Awards
26 Network
31 Updates
On the Cover:
Int.ernationaUy kno'lpn artist David
Biedrzycki c'reates a vision of NAFTA 's
new business and continental connections
for TIlunderbird maga;tine.
Thunderbird Magazine
Volume XLVTII, Issue 2
1994
A publication of the
AlUllUli Relations Office of
The American Graduate
School of International
Management, 15249 N. 59th
Avenue, Glendale, AZ
85306-6006 (602) 978-7135
TELEX 187123
FAX (602) 978-8238
Assistant Vice President for
Communication and Editor.
Nelda S. Crowell
Publication Specialist and
Managing Editor:
Karen Enyedy Breunig
Contributing Editor:
Pam Selthun
Conllibuting Writer:
Susana Howell
Communication Secretary:
JoruUl Toole
Design:
Pat Kenny Graphic Design
Du·ector of AlUllUli
Relations and Publisher:
Bobbie M. Boyd
Assistant Director
of Alunuli Relations:
Michelle Olson
Alumni Relations Staff:
Janet M. Mueller
Executive Secretary!
Office Manager
Advertising Director,
Thu;ruierbini magazine
Jane Kidney
Secretary
Helen Grassbaugh
Receptionist
Ruth E. Thompson
Administrative Assistant
Donna Cleland
Data Base Adminisb"ator
Lucille Censoprano
Data Entry Clerk
A typesetting elTor occurred in the article on page 10 of Thunderbird magazine Vol. XLVIll, No.1,
"Opinion on the Middle East," in which several words important to the text were inadvertently omitted.
The error ocCurs in the third paragraph of the artide, and the correct sentence should read as follows:
Thefundamentalist movementHamas,financed by fram, was gaining ground in the
occupied territories. Ara/at's backing of Saddam Hussei,n during the Gulf War ended the
financial SUPP01-t of Saudi Arabia and other Gulf states, a'Tl,d the disintegration of the
Soviet Union left the PLO without its prinqipal supporter on the world stage.
This was an unintentional error tllat occurred in the typesetting process after the article had been submit­ted.
It should not in any way reflect on the credibility and reputation of the author, who was not consulted
nor advised of the final version of the article.
Thunderbird Alunuli
Association 1993-94
Board of Directors
and Officers
Chairman of the Board
Stephen K Orr '79
President
H. Gene Wick '60
Vice Presidents
Maarten Fleurke '79
Thomas D. Hobson '79
LindaJ. Magoon '84
Secretary
Bobbie M. Boyd
Ex Officio Members
Roy A Herberger, Jr.
John E. Berndt
Board Members
John C. Cook '79
George T. DeBakey '73
Michael T. Dillon '78
Webb F. Elkins '63
McDiarn1id R. Messenger '72
Carolyn Polson O'Malley '70
JosephA O'Neill '80
Richard E. Ragsdale '67
Mike A Santellanes, Sr. '60
Martin E. Susz '79
Martha S. Van Gelder
Gypton '88
Daniel D. Witcher '50
Honorary Board Members:
Joseph M. Klein '47
Thtmderbird, The Amelican
Graduate School of illtemational
Management, is committed to
non-discrirninatory practices in
employment, adnlissions, and
educational progrrullS and activi­ties.
Thunderbird is an equal
opportunity, affirmative action
employer that complies with
applicable federal, state and
local laws, statutes, orders and
regulations prohibiting discrimi­nation
on the basis of race,
color, religion, national Oligin,
sex, age, disability and veteran
status.
Directory Points to New Business
When planners know where they're starting
from, they have a better chance of reaching
their goal. For economic planners in Arizona,
a goal of attracting new bioindustries to boost
the state's economy came one step closer in February with
the publication of the Arizona BWiruJ/ustry Directory.
Dispelling the popular belief that only 20 to 25 finns
comprised Arizona's biotechnology industry, a Thunder­bird
research team identified more than 150 companies
operating biomedicallbiotechnical businesses in Arizona.
"The Im\iority of these finns are in the manufacturing sec­tor,
with products ranging from ultrasound diagnostic
transducers to dental tloss," said project director Dr. John
O'Connell, C.v. Starr Professor in the Department of World
Business and director of
Thunderbird's International
Risk Management Institute.
Along with manufacturers,
the directory lists medical
and scientific supply houses,
research laboratories and ser­vice
firms which offer such
specialties as microscopic
equipment repair or surgical
gown sterilization. The 160-
page directory includes an
introduction, brief summaries
of biomedical research at the
state's universities, a listing of
bioindustry firms by business
sector, an alphabetical listing,
and a regional listing by city.
Senior research associate
Angus Lyon '93, assisted
O'Connell with the project
along with professors at
Arizona's three state universi­ties
and members of the
Governor's Strategic Partner­ship
for Economic Develop­ment
(GSPED). According to
~on, "the directory will pro­mote
networking among
biotechnology businesses and
researchers and attract new
national and international busi­ness
to the state." For example, a
heart valve manufacturer in
search of an expansion site might
look more closely at Arizona
were it to learn through the direc­tory
that medical equipment sup­pliers
and testing laboratories are
also located in the state.
"Our aim is to increase export
of Arizona services and products
and bring new joint ventures as
well as international projects to Arizona's growing
biotechnology industry," said O'Connell, who is using the
directory to involve the Thunderbird alumni network in
marketing Arizona's newly identified biotechnology indus-try
to the world. '
The project opened in April of 1993 with initial funding
of $25,000 from the Flinn Foundation, Arizona's leading
charitable foundation. The Flinn Foundation has often
combined an interest in the standard of healthcare in
Arizona with an interest in education. Upon review of the
project in late 1993, the Foundation awarded an additional
$114,000 for its completion.
Chairing the Professional Advisory Board that oversees
the project is Dr. John McDonald, director of research at
Boo:rd Chairman Dr. John
McIkmoJd, directur oj
msearch at Mayo Clinic
Scottsdnle (center lAift), in his
1IJJxmJJqry with Thu1idert>i1'd
Dr. Jolm O'Connell (lIift),
international progrrlm spe­cialist
(center right), and
Angtl$ Lyon '93, senior
1YJSeareh associate (right).
Mayo Clinic Scottsdale and an
educator/scientific researcher
known internationally for his
work in lung cell biology.
Among the advisory board's
eight members are representa­tives
from additional medical
research institutes, Arizona
State University, the Univers­ity
of Arizona, and biotechnol­ogy
businesses in Arizona.
The Arizona Bioindustry
Directory project is only the
first in a series of business
development projects that
will emerge from the Inter­national
Risk Manag~ent
Institute, an arm of Thunder­bird's
new CIDER (Center for
International Business Educa­tion
Research). What lies
ahead for the Institute?
"Similar research projects
t>. for other industries could be
~ developed for emerging econ­~
omies in the former Soviet
~ Union, Latin America or any­~
where in the world," O'Connell
Vl said. Cross-industry projects
such as a study of risk man­agement
practices outside the
U.S. and development of an
international risk management
library are other possibilities.
1b submit a project idea for
the International Risk Man­agement
Institute or order a
copy of the Arizona Bio­industry
Directory, tum to
the mail-in card on the inside
back cover of this issue of
Thunderbird magazine. •
N A L'll'A
1. .'.". . ...(.1 .... .tl
by Julia Culver-Hopper
Business
Thunderbird alumni see benefits under
NAFFA as business and competition
connect a continent.
The North American Free Trade
Agreement (NAFTA), which
went into effect on January 1,
1994 and will be fully imple­mented
by 2009, gave birth to the
world's largest free trade area with 360
million inhabitants and a combined
GDP of $6.5 trillion, stretching from
"the Yukon to the Yucatan." It is the first
step toward unrestricted commerce
throughout the Western Hemisphere.
NAFTA OVERVIEW
"NAFTA's elimination of tariff barriers
will be a major boost for trade activity in
North America," says Gerard "Jay" Van
Heuven '73, president of the North
American Free Trade Association.
Under NAFTA's provisions, all tariffs,
import quotas and other trade impedi­ments
will be either eliminated immedi­ately
or phased out over a 15-year
period. Particularly sensitive industries
will have longer transition periods. Side
JUlia Culver-agreements
covering
environmental, labor
Hopper is afree- and import surge
lance writer based issues were negoti­in
Glendale,
Arizona, special­izing
in interna­tional
trade and
energy issues. She
lwlds a B.A. from
Vassar College
andanMSFS
from Georgetoum
University.
ated to resolve dis-putes
in these three
areas. The agree­ment
establishes
strong rules of origin
for goods produced
in North America.
With strict regional
value content (RVC)
requirements for
some industries, it
ensures that coun-
THUNDERBIRD XLVIII /21 1994
tries outside the agreement area will not
also benefit from duty-free access.
NAFTA promises nondiscriminatory
treatment of investors in the three
countries, and North American compa­nies
can bid alongside domestic firms
for certain government contracts. The
agreement also tightens protection of
intellectual property and establishes a
trilateral commission to review trade
relations and resolve disputes.
WESTERN HEMISPHERE TRADING BLOC?
By providing for the accession of
other countries, NAFTA is viewed as a
precursor to a Western Hemisphere
greater free trade area. Jim Scott '77, an
international trade consultant in Del
Mar, California, feels that NAFTA will
be "an even wider economic stimulus
when other countries desiring entry­such
as Chile-are brought in."
Chile, which already has a bilateral
free trade agreement with Mexico, is a
likely contender to be the pact's first
non-North American member. Chilean
student Juan Fischer '94 supports
Chile's accession to NAFTA. "In the
1970s, our country understood that a
better way to provide economic well­being
was to reorient our economy
toward exports and free market poli­cies.
We believe that joining NAFTA will
better shield us from protectionism."
Philip R. Young '70, president of
Strata Portfolios, a Santa Rosa-based
investment advisory firm, agrees.
"NAFTA should eventually lead to a fur­ther
opening toward a Western Hemi­sphere
free trade zone," he says.
Nevertheless, NAFTA does not estab­lish
a common market such as the
European Union (EU). Dr. C. Roe God­dard,
assistant professor of interna­tional
studies, explains: "Under the
Maastricht Treaty, the EU affords a
much greater degree of integration,
allowing the free flow of goods, ser­vices,
... capital and labor, whereas
NAFTA only liberalizes the flow of
goods and services." Goddard adds,
"The EU is moving towards a single cur­rency
unit with a European central
bank and eventually will be harmoniz­ing
fiscal and monetary policies."
U.S./CANADA TRADE & MEXICAN
ECONOMY PAVE WAY FOR PACT
The 1989 U.S.-Canada Free Trade
Agreement (CFTA) and the recent, far­reaching
reforms in Mexico's economic
policy set the stage for NAFTA Because
CFTA had already dismantled trade bar­riers
between the U.S. and Canada and
will be fully in force by 1998, NAFTA's
significance lies mainly in the economic
linkages it will establish with the
Mexican market.
Canada has long been the leading
U.S. trade partner and source of foreign
visitors. Yet because "Canada has been
hit particularly hard by the recent reces­sion,
it is generally perceived by Can­adians
that NAFTA is yet another blow
to an already battered economy," says
Canadian student, Evan Wood '94.
Fellow Canadian student, Jeff Martin
'95, on the other hand, believes: "NAFTA
will be good for Canada, as trade is what
drives the Canadian economy. The
Protexa
Burlington
International's
new rail-barge­rail
route
across the Gulf
of Mexico wiU
help Canada,
the U.S. and
Mexico trans­port
the com­modities
t/w,t
NAFTA'sjreer
markets now
offer for trade.
(See ''Making
Tracks to
Mexico, "pg. 5.)
THUNDERBIRD XLVIII 121 1994
agreement will open new markets for
Canadian products in Mexico, which has
not traditionally been a large trading
partner."
"Mexico stands to be the big winner
in the agreement," says Earl Sires '87,
former city manager for Nogales, Ari­zona,
"in that NAFTA is a piece-and an
important piece-of the privatization
movement that's transforming its entire
economy."
"Both our u.s.­and
Mexican-based
production
facilities will receive
increased business
under NAFFA."
Gigi L. Myung '87
4 THUNDERBIRD XLVIII 121 1994
NAFTA would not have been possible
without the economic reforms Mexico
began with its entry into GAIT in 1986.
Under President Carlos Salinas de
Gortari, who took office in 1988, Mexico
embraced a more market-oriented
approach, privatizing some state firms
and easing restrictions on private and
foreign investment and trade. "Privatiza­tion
initiatives begun by Salinas have
brought down debt as a percent of GNP
from 62 percent in 1983 to 41 percent in
1990," explained Fernando Chavez '91,
an associate with McKinsey and Com­pany,
during a lecture on campus in
December 1993.
William "Chip" Gehle '73, principal of
Americas Advisory Group in Houston
and long-time observer of the Mexican
political and economic scene, says,
"NAFTA was seen as a victory for Presi­dent
Salinas' economic reforms and
social programs. Luis Donaldo Colosio,
the PRl's 1994 presidential candidate, is
expected to continue these trends in the
next administration, which is almost
certain to fall to Colosio."
Mexico's significance to U.S. export­ers
and investors was already increasing
prior to NAFTA Between 1986 and 1992,
Mexico was the fastest growing market
for U.S. merchandise: U.S. exports to
Mexico increased more than threefold
Agricultural
inspectors like
this produce
expert in El Paso,
Texas, wiUfind
more products
crossing border
check stations in
all directions, as
lowered tariffs
and.freer trade
underNAFTA
heighten opportu­nities
Jor each
country to sell
what it grows
best.
from $12.4 billion to $40.6 billion. A U.S.
trade deficit of $4.9 billion with Mexico
in 1986 became a surplus of $5.4 billion
in 1992. In fact, the value of U.S. exports
to Mexico nearly equaled the value of
U.S. shipments to Japan in 1992.
The U.S. trade surplus promises to
grow as more Mexicans are able to buy
U.S. products. Mexico is the second
leading market for U.S. manufactured
goods and the second largest source of
foreign visitors after Canada Mexicans
buy U.S. products with 15 cents of every
dollar earned and 70 cents of every dol­lar
spent on imports, for a total of $450
annually for the average Mexican. The
United States accounts for about 60 per­cent
of foreign direct investment (FDI)
in Mexico, valued at some $13 billion.
In the opinion of Paul Reiss '60, Presi­dent
of Tangram Partners, an agribusi­ness
firm with substantial operations in
Mexico, an overvalued peso is fueling
the growing Mexican trade deficit with
the United States. Reiss sees this as a
big problem for Mexico. "Although little
attention was focused on this issue dur­ing
the NAFTA debate, Mexican grocery
stores are well-stocked with U.S. prod­ucts
because U.S. products are rela­tively
inexpensive for Mexicans. On the
other hand, Mexican producers, espe­cially
farmers, are hurt because their
products are expensive in the United
States due to the overvalued peso. This
trade imbalance will be exacerbated
unless the peso can be devalued," he
says. Reiss believes this challenge will
fall to the next administration (presum­ably
headed by Colosio), because
addressing the issue now would be diffi­cult
considering the unresolved situa­tion
in Chiapas and could work against
the PRI in an election year.
A NEW BUSINESS ENVIRONMENT
Since NAFrA does not cover all sec­tors
and will not affect the three coun­tries
equally, businesses need to seek
out the opportunities available in vari­ous
industries among NAFrA partners.
Thunderbird alumni are doing just this.
Eric Denniston '80 and his wife Jeri
Towner Denniston '78 are president and
vice president of marketing, respec­tively,
of Eric Denniston and Associates,
a consulting firm providing financial,
planning and managerial services to
U.S. and Mexican companies seeking to
do business in each other's countries.
Eric, who was born and raised in Mex­ico,
anticipates a move for his firm.
"The increased focus on Mexico is tak­ing
some of the consulting business out
of the United States and into Mexico
City. This has especially hurt southern
California companies. We are seriously
considering moving to Mexico City."
While the Dennistons' possible move
south of the border might support
NAFrA critics' prediction of an exodus
of U.S. firms to Mexico and a loss of
jobs for U.S. workers, the movement of
business will go both ways. During his
role as CEO of a software development
company in southern California, Jim
Scott '77 saw many companies move
their operations to Mexico; however,
NAFrA has changed the business envi­ronment.
"Some U.S. operations that
relocated to Mexico as maquiladoras
for the purpose of cost containment are
now considering moving back to the
U.S. Duty restrictions are no longer an
issue, and labor cost in Mexico repre­sents
a less dramatic savings than it did
a few years ago," said Scott.
Bob Lees '77, international director
general of the Pacific Basin Economic
Council, a business organization whose
membership includes the region's heavi­est
hitters in international commerce,
has a trans-Pacific perspective on the
movement of business: "I don't see
NAFrA as being a negative for U.S. man­ufacturing;
most labor-intensive produc-tion
has already moved to other coun­tries
such as China and Indonesia," he
said. "Now that NAFrA is in effect, some
of those operations will move from Asia
to Mexico in order to maintain access to
the world's largest markets. "
Dr. Shoshana Tancer, professor of
international studies and director of the
Thunderbird NAFrA Center, says, "The
greatest beneficiaries of NAFrA will be
small and medium-sized American busi­nesses."
The elimination of tariffs and
other trade barriers allows these busi­nesses
to more easily enter and be com­petitive
in the Mexican market. In
addition, the agreement will dramati­cally
cut down on cross-border paper­work
and bureaucratic entanglement
that especially hamper exports by these
smaller companies. Now firms do not
have to establish operations in Mexico
in order to do business in the country.
On the other hand, paperwork required
for certificates of origin will increase.
"NAFI'A definitely means business
for my company," said Richard Phelps
Making Tracks
to Mexico
Where there's trade, theI'e's tnaw­portation.
Increased trade from
NAFrA is expected. to enhance trans­portation
corridors across the North
American Continent-eventuaDy. But
one transportation company isn't ~
ing and has laid down "tracks" of its
own-bysea!
"It has long been part of our strategic
plan to gain direct access to Mexican
markets," said Phil Weaver '66, vice
president of agricultural commodities
for Burlington Northem (BN) Railroad,
which hauJs automobiles and ~
tive parts, petrochemicals, agricultural
and forestry products, textiles, and
other commodities gaining increased
trade from NAFrA "Anticipating this,
we established a joint venture rail­barge
service with Monterrey-based
Grupo Protexa last April," said Weaver.
The joint venture, ProteD Burling­ton
International (PBI), is a dedicated
rail-barge-rail freight service Hnking the
vast markets of Canada, the United
States and Mexico via a new route
across the Gulf of Mexico. PBI c0m­bines
dedicated trains with dedicated
barges and state-of-the-art 1MijustabJ.e
rail dock ramps to fann a "bridge" con-
'88, sales director for Logistech, Inc., a
U.S. customs brokerage and importl
export services firm that has developed
new software to help clients track cer­tificates
of origin and regional value
content (RVC).
In addition, Richard P. Baron '89,
international sales manager at Interface
Inc., a small Scottsdale, Arizona, load
cell manufacturer that has been export­ing
to Mexico for several years, points
out that "the psychological effect of
NAFrA should not be underestimated.
While a Taiwanese competitor's product
might still be cheaper after the tariff is
eliminated, the U.S. product will have
an edge in Mexico because of its higher
quality, better service due to closer
proximity, and a perception of solidarity
with North American neighbors."
Challenges in the NAFI'A business
environment include continuing restric­tions
on investment in the petroleum
sector, compliance with the new prod­uct
rules of origin, and the lack of pro­tection
of U.S. assets in Mexico, as
nectiftg Galveston, Texas, to three
cities on Mexico's Gulf Coast: Altamila,
Veracruz and Coatzacoalcos. From
these paiRts, commodiUes 1DDsfer to
Mexieo'8 .aatioRal rail system, Ferro­carriles
Nacionales de Mexico (FNM),
for sbipment to the ~ populated
"golden triangle" between Monterrey,
G>wchJEliara and Mexico Ci1;y.
Weaver expects a continental "shift"
in agricultural products to bring even
more business to the PBI venture. He
envisions land in Mexico
that now grows wheat,
com and milo being con­verted
to more lucrative
fruit and vegetable crops
for export to the u.s. and
Canada, where higher
wages and less favorable
climates make vegetables
more expensive to pro- Phil
duce. In tum, he sees
Mexico buying rail-trans- Weaver '66
ported grain from Canada and the U.S.,
where mechanized fields and greater
economies of scale bring surpluses
each season.
Although fruit and vegetable fann­ers
in the U.S. would feel a loss from
such a shift in agricultural production,
it should prove a benefit for North
American consumers overall-and
certaIIIJy for Burlington Northern.
THUNDERBIRD XLVIII 121 1994
Help
NeI1hAmeric8n Fn!e
'bade .AaIodatIm
'lb I bird
NAFfAQmter
or
202-296-3019
602-978-7174
~7182
6139 •• tOOO
281.tt64
flNl1-3546
Mexico has yet to sign a bilateral OPIC
agreement. COPIC, the Overseas Private
Investment Corporation, is a U.S. gov­ernment
agency whose primary purpose
is to encourage U.S. investment in devel­oping
countries by providing insurance
against political violence, inconvertibil­ity
and expropriation, as well as investor
assistance and project financing.)
According to Jay Van Heuven '73, presi­dent
of the North American Free Trade
Association, "Mexico remains one of the
few emerging nations in the free world
that does not have an OPIC agreement
in place, thus denying political risk
insurance and investment programs to
its U.S. investors."
SOME INDUSTRY PERSPECTIVES
Thunderbird alumni work in a variety
of industries that are affected by
NAFfA. On the whole, T'birds feel that
their businesses will benefit from the
pact, though competition will increase,
increase by 60,000 units over the 1,000
vehicles shipped to Mexico in 1993," said
Marie Kissel '85, senior international ana­lyst
with the American Automobile
Manufacturers Association in Wash­ington,
D.C. "A dramatic example is GM's
experience. While GM builds cars in
Mexico, the company was only able to
ship three U.S.-made vehicles into Mex­ico
in 1992; this year the company should
be able to export at least 20,000."
Gigi L. Myung '87, is a market repre­sentation
manager for Nissan U.S.A.,
the only Japanese manufacturer already
established in Mexico. "Both our U.S.­and
Mexican-based production facilities
will receive increased business under
NAFTA," said Myung. Having opera­tions
in both countries, Myung says,
gives Nissan "greater flexibility to adapt
to the market changes that will occur."
Other manufacturing
NAFfA is generally perceived to be a
big plus for U.S. manufacturing firms. At
the same time, NAFTA may increase
competition for Mexico-based opera­tions,
including those owned by U.S.
and Canadian firms.
"NAFfA will change the way Acco
U.S.A. does business, both on the macro
and micro levels," said Ann F. Rosen '82,
managing director, International Group,
Acco World Corporation, the world's
largest manufacturer of office products.
"On the macro level, NAFfA calls for
Acco U.S.A. to 'North Americanize' our
business strategies by integrating manu­facturing,
distribution and product-base
selection operations across the conti­nent.
On the micro level, NAFfA will
challenge us to maintain the profitabil­ity
of Acco Mexicana," a joint venture
especially in the
Mexican market.
Automobiles
Under NAFfA, Mex­ico's
tariffs on U.S.­and
Canadian-made
automobiles are cut by
half initially and will be
eliminated completely
by 2004. Quotas on
vehicles sold to Mex­ico
will also disappear
over the next 10 years.
As a result, trade in the
automotive industry
will change signifi­cantly.
"NAFTA
will
that opened in Mexico 29
years ago.
Mexico-based operations
that produce bulky, low­retail-
value products, such
as the office supplies made
by the Acco Mexicana joint
venture, are particularly vul­nerable
to new competition
from U.S.- or Canadian­based
manufacturers, Rosen
explains. This is because
U.S. and Canadian opera­tions
tend to be more mech­anized
and have higher
economies of scale. Now
that NAFTA has removed
requirements to operate in
Mexico in order to sell there,
certain exports from the U.S.
"Exports of U.S.­made
vehicles will
6 THUNDERBIRD XLVIII 121 1994
challenge us
to maintain
profitability ... "
Ann F. Rosen '82
and Canada are expected to reach
Mexico at prices lower than what prod­ucts
made in Mexico sell for.
"Overnight, Mexican companies will
need to lower their prices and costs to
stay competitive," says Rosen.
Computers and software .
Although basic telecommunications
are specifically excluded from NAFfA,
the agreement does cover computer
data processing and electronic data
base services, representing tremendous
opportunities for U.S. firms. Also,
NAFTA immediately removes the 10
percent tariff on software and phases
out tariffs on computer hardware.
Ernest Escobedo '73, president of
Dynamic Trading, a major distributor of
data communication equipment in Latin
America, exports mostly to large Mex­ican
banks. "We are beginning our
fourth year in high gear," said Escobedo.
"A January 1994 order saved just one
banking client $50,000 in duties. This
means potential increases in sales."
Jeanne Chase '88, a marketing man­ager
at Microsoft, the worldwide leader
in software for personal computers,
says, "Since NAFfA has been under con­sideration,
Microsoft sales to Mexico
have expanded almost 200 percent and
should now increase even more, as
NAFTA eliminates the tariff on soft­ware."
Especially important for Micro­soft
are the intellectual property
provisions in NAFfA which define soft­ware
as a literary work requiring the
highest level of copyright protection.
Textiles and apparel
U.S. and Canadian textile and apparel
manufacturers are apprehensive that
their domestic markets will be flooded
by less expensive products from Mex­ico.
Indeed, textile exports from Mexico
are expected to grow, but in part, textile
business acquired by Mexico will have
been won away from countries outside
of North America
Marshall Rea '86, managing director
for Unitrade International, an export
trading company, says "Currently most
of our sourcing is from Asia and the
Middle East. To an increasing degree,
garments are being sourced from
Mexico, and NAFTA will certainly
speed this trend."
Agriculture and food
NAFfA lifts tariffs and quotas imme­diately
on most agricultural products;
however, tariffs on some crops would
only be fully eliminated after 15 years.
For Canada, the existing bilateral treaty
with the United States continues to
remain in effect, and there are separate
agricultural agreements between
Canada and Mexico and the United
States and Mexico that are incorporated
into NAFrA Overall, Mexico is expect­ed
to import more grain, meat and dairy
products from its northern neighbors
and export more fruits and vegetables
in exchange. The U.S. Department of
Agriculture predicts that by 2009, when
NAFrA is fully implemented, there will
be $10.1 billion in U.S. agricultural
exports annually, one-third higher than
anticipated without NAFrA
Silvia Falcomer Henry '83, manager,
World Trade Division of Pepsico Inter­national,
says that "Mexico cannot get
economies of scale in growing com, for
example, that the U.S. and Canada can
get." On the other hand, she explains,
"Mexico has taken over most of Cali­fornia's
broccoli market...Broccoli
grows well in Mexico's climate, and
labor costs to trim, cut and handle the
vegetable are much lower."
Financial services, insurance
and investment
NAFTA provides unprecedented
access to the Mexican financial services
and insurance market. Now U.S. and
Canadian banks and brokerage houses
may set up wholly owned financial insti­tutions
in Mexico. Firms may acquire
up to 30 percent ownership in Mexican
insurance companies initially, and 100
percent by the year 2000. Also permit­ted
are wholly foreign-owned ware­housing
and bonding companies,
foreign exchange houses and mutual
fund companies. However, limits on
NAFTA members' market shares of
these businesses in Mexico do apply.
Under NAFTA, investors from the
three member countries would receive
nondiscriminatory treatment in most
sectors, although Mexico would con­tinue
to restrict foreign ownership of
certain land.
Philip Young '70 sees the Mexican
stock market offering major opportuni­ties
to investors. "Mexico had a top per­forming
stock market in '93 with over 43
percent annual returns in U.S. dollars.
The balsa went up for five days in a row
after the Gore-Perot debate and has con­tinued
to do well in '94 in spite of con­cern
about the Chiapas situation. It has
the second largest stock market capital­ization
of emerging market countries."
Chip Gehle '73 believes that over time,
investment funds will increasingly flow
toward long-term projects. "NAFTA
legitimizes the economic reforms
adopted by the Mexican government As
a result, I believe that foreign and repa­triated
capital flowing into Mexico will
be increasingly directed toward long­term
investment projects instead of
short-term investments in the high-yield­ing
Mexican stock and money markets."
Energy
NAFrA did not significantly change
the restrictions on private participation
in the oil and gas industry; however, it
did ease government control on the gen­eration
of electricity and does permit
private investment in non basic petro­chemicals.
Power plants may now be
privately owned and operated. Also,
restrictions on the
import of natural
gas by private
Mexican compa­nies
have been
lifted. Said J. P.
Bryan '66, Chair­man
and CEO of
Torch Energy
Advisors Inc. , of
Houston, Texas.
"We are exporting
quite a bit more of
our natural gas
surplus to Mexico
than in the past."
While the Mex-
In a morning break
during Winterim
(left to right), visit­ing
professor Dr.
James A. Rice,
guest lecturer;
Rudoifo Chabolla,
regional manager,
AeroMexico and
teaching assistant
Kelley Kenyan '94
play with a set of
brand new trading
"blocks. "
ican Constitution forbids any foreign
control or ownership of hydrocarbons,
service contracts with private firms are
expected to increase substantially,
THUNDERBIRD XLVIII 121 1994
NAFfA:
Environmental
Friend or Foe?
Many environmental groups long
opposed to NAFTA came one by one to
endorse it last fall. Their change of heart
CynthiaD.
McNulty, '81
can be attributed to the
environmental side
agreement that was
concluded in August.
Under the side agree­ment,
imports must
meet the health, safety
and environmental stan­dards
of the country
they are entering. Each
country can maintain its
own level of environ­mental
standards and
increase them over
time. Additionally, NAFTA commits
each country to the principle of sustain­able
development and to seek to "har­monize
upwards" its sanitary and
environmental standards.
though at a slower pace, due to
depressed oil prices. John Gass '75, an
international contracts manager at
Parker Drilling, a hydrocarbon drilling
company based in Tulsa, Oklahoma, is
responsible for developing new business
in foreign countries. Even prior to
Cynthia D. McNulty '81, staff environ­mental
scientist at The Earth Thchnol­ogy
Corporation in Tempe, Arizona,
believes that NAFTA, in bringing a
higher standard of living to Mexico, will
lead to a higher environmental standard
as well. "The more wealth a country
has, the more money it spends on envi­ronmental
issues," says McNulty.
"Taking care of the environment is in a
sense a lUXUry. As more business is
developed in Mexico, more environ­mentally
protective measures will be
incorporated on the front end"
Black & Veatch, an international engi­neering-
architectural firm with over
4,800 employees worldwide, is one
company that expects to win new con­tracts
resulting from this trend. "In the
short term, we anticipate an increase in
environmental projects along the
Mexican border," says Therese Smith­DeHesus
'90, a civil engineer in the
firm's environmental division. "As
economies improve, we anticipate
increasing demand for infrastructure
development and environmental ser­vices,
including air quality control,
buses will be able to drive anywhere in
the region.
Airlines are not specifically covered
by NAFTA, but Rudolfo Chabolla,
Regional Manager for AeroMexico and
Winterim guest lecturer, anticipates an
increase in business on both sides of the
NAFTA, his company
could bid for service con­tracts
offered by Pemex,
the national oil company.
"But right now there is not
enough money in it," says
Gass. "Mexico is still too
difficult to get into
because the costs of doing
business there are
high ... and Pemex has a
long process ahead of it to
become a more commer­cially
viable firm."
"NAFTA
marks
border. Consequently,
AeroMexico is adjusting
its marketing to target
new business travelers.
Transportation
Before NAFTA, restrict­ed
transportation access,
especially into Mexico,
was an incumbrance to
the free flow of trade.
Border restrictions are
now being lifted so that
by the year 2000 North
American trucks and
THUNDERBIRD XLVIII 121 1994
a historic
transition in
the economic
affairs of
North
America."
Brian Marshall '73
NAFTA also relaxes
regulations for rail ser­vices,
although Mexico
retains the exclusive
right to operate the Mex­ican
railway system.
Railroads already carry
36 percent of U.S.
exports to Mexico and 6
percent of all U.S. im­ports
from Mexico. Phil
Weaver '66, vice presi­dent
of agricultural com­modities
at Burlington
Northern, explains that
"NAFTA will benefit
Burlington Northern not
only by opening up new
markets for the products
we ship, but also by
opening a forum through
transportation, water and wastewater
treatment, and power."
Suppliers will also benefit from envi­ronmental
business brought about by
NAFTA. Nalco Chemical Company,
where Catherine Jacoby '90 is an inter­national
financial analyst, is among
them. Nalco is the world's largest pro­ducer
of process, water and wastewater
treatment chemicals. It expects sales of
its products and services to increase as
a result of environmental efforts in
Mexico.
Some argue that NAFTA accelerates
development and is therefore an envi­ronmental
foe, insisting that develop­ment
by its very nature is not earth­friendly.
Others argue that by inducing
Mexico to enforce its often-violated
environmental regulations and by
encouraging industries to implement
environmentally protective measures
on the front end, NAFTA is actually an
environmental friend. Environmental
friend or foe, there can be no argument
over one fact: NAFTA is very good for
companies doing environmental busi­ness
in North America.
which trade disputes can be resolved.
No doubt there will still be problems,
whether of a political or trade nature,
but now a formalized process exists for
negotiating disputes and quantifying
market barriers."
NEW GLOBAL TRADE ENVIRONMENT
According to Brian Marshall '73, vice
president for public affairs at the North
American Free Trade Association,
"NAFTA can be considered a part of an
ongoing trend towards the globalization
of our industrial economies. It's going to
involve adjustment, a lot of education
and probably some difficulties.
"However, by opening markets and
stimulating competition, NAFTA will
increase efficiency in the North Ameri­can
economy, expand business among
its members, improve resilience to com­petition
from a unified Europe or Asian­Pacific
trading bloc and thus offer
opportunities to benefit the people of
our three countries.
"Fundamentally, I believe NAFTA
marks a historic transition in the eco­nomic
affairs of North America," says
Marshall. And in this transition, Thun­derbird
alumni, for whom "NAFTA
means business," will play important
roles. •
Finding Answers at the
NAFTA Center
Thunderbird reaches out to business firms.
Small businesses interested in
reaping the benefits of free
trade in North America can
look to the Thunderbird NAFI'A
Center to find answers about investing,
exporting, or distributing across the
U.S., Mexico and Canada.
"Many small and medium-size busi­nesses
don't know where to begin learn­ing
how to profit from the agreement,"
said Dr. Shoshana Tancer, director of
the NAFTA Center and international
studies professor at Thunderbird. The
NAFI'A Center helps answer the ques­tion:
What does NAFTA mean for my
business? Its outreach includes con­tract
research, executive development
programs, conferences and seminars,
and, on a more basic level, answers to
questions about the mechanics of the
agreement.
For Phoenix-based Viasoft Corpora­tion,
the NAFTA Center conducted a
preliminary feasibility study on the risks
and benefits of establishing an office in
Mexico City. Viasoft, a medium-size
business employing 160 people, manu­factures
maintenance and redevelop­ment
software for large mainframe
computers. It is expanding its interna­tional
trade with Canada, Mexico and
other countries and in January received
the President's "E" Award for Excel­lence
in Exporting.
"Since 1987, our international sales
have grown an average of 60 percent
per year," said Jeff Walton '91, an inter­national
marketing specialist at Viasoft.
"Increasing sales to Mexico suggested it
might be time to open an office there, so
we turned to the NAFI'A Center to get
started."
Thunderbird students enrolled in
Tancer's Selected Research Topics:
NAFTA class are the link to businesses
that request contract research studies
such as the one done for Viasoft. A team
of students helps the business identify
its goals and purposes in trading with
its North American neighbors. Once the
students have a full understanding of
the company's business and its game
plan, a customized study can begin.
The NAFI'A Center is also developing
an academic and research component
that is already working with two groups
in Mexico. One-a consortium of six
universities in Sonora, Mexico, along
with Thunderbird and Arizona's three
state universities-is studying NAFI'.Ns
effect on such areas as business ser­vices,
transportation, and telecommuni­cations.
The second group includes
appointees by the Arizona and Sonora
supreme courts who are studying ways
to make the countries' legal systems
work together as well as possible.
As a part of Thunderbird's CIBER
(Center for International Business
Education Research), the NAFI'A Center
by Jennifer Erickson
works in concert with other centers and
institutes on campus, such as the Inter­national
Environmental Policy and Inter­national
Health Management institutes,
in its mission to help businesses under­stand
and benefit from NAFI'A.
The NAFTA Center had its genesis
early in the North American free trade
talks as Thunderbird, along with
Arizona's state universities, researched
the readiness of public and private sec­tors
for such an agreement. Additionally,
Tancer took an active role in publicly
explaining the significance of the agree­ment.
As a result of these efforts, she
was invited to a White House briefing
on NAFI'A just 10 days before the vote
in the House of Representatives.
The NAFTA Center welcomes your
ideas about how it can best provide
information to the business community.
Also, the Center continues to seek inter­esting
projects for students and faculty.
If you have ideas or are interested in
contracting a NAFI'A study, please call
Professor Shoshana Tancer at (602) 978-
7194 or leave a message at 978-7182. •
Marketing special­istsJeffWalton
'91,
right, and Jeffery
Downey, left, of
Viasoft Corpora­tion,
have a new
THUNDERBIRD XLVIII 12 1 1994
• Viewpoint
NAFfA's Effect on Japan
A historian
watc.h es an economzc concern.
During the past half-century,
undoubtedly one of the most
significant economic devel­opments
was the Japanese
"Economic Miracle." Japan's rise from a
devastated and defeated nation in 1945
to a genuine economic superpower
could not have been achieved without a
strong orientation toward exports and
the accessibility of foreign markets.
Indeed, Japan's continued economic
growth would be seriously limited if
these two conditions were to change.
First the European Union and most
recently the North American Free Trade
Agreement (NAFTA) have resurrected
the nineteenth century concept of most
favored nation trading. Japan may now
inviting their chief market competitor
into the existing agreements and Japan
would probably find it too costly to join
anyway, due to indirect subsidies
Japanese companies now receive.
This suggests that Japan might con­sider
entering the Asian Free Trade Area
(AFT A) that already exists within the
Association of South East Asian Nations
(ASEAN) and holds substantial promise
for some ASEAN members, most
notably Thailand. (ASEAN includes
Brunei, Indonesia, Malaysia, the Philip­pines,
Singapore and Thailand.) If Japan
could join AFTA, its market access
would be substantially expanded in the
region, thus somewhat offsetting its
losses in Europe and North America In
face exclusion from these
trading blocs. Of course,
Japan anticipated the devel­opment
of regional trading
blocs and engaged heavily in
foreign direct investment
(FDI) throughout Europe
and North America to gain a
foothold in overseas markets.
~r .. ,"~ ... ~ ........... .
.: ";10
", ....... " . t.~ ";~
order for membership in an
Asian free trade area to be
truly effective for Japan, how­ever,
the agreement would
also need to include Taiwan,
South Korea and China; yet,
the likelihood of this occur­ring
is quite small. "~''-.'f~
Still, this is an inadequate
response to the current prob-lem
of domestic content
Japan carries a heavy bur­den,
the legacy of World War
II, which casts a shadow on
requirements that effectively J. Scott Mathews
exclude Japan from the bene-relations
with its neighbors.
Already the extent of Japan­ese
FDI in Asia has resulted
fits of free trade agreements. Were
Japanese companies able to increase the
non-Japanese content at their foreign
production facilities, they could theoreti­cally
maintain market access overseas.
However, this would simultaneously
reduce production in their Japan-based
operations and bring increased unem­ployment
or decreased wages for Japan.
Either way, Japan loses.
From a Japanese perspective, the
most problematic aspect of the EU and
NAFTA is that the two trade pacts
could-over time-bar products with
high Japanese content from access to
the most lucrative markets in the world.
An obvious solution is for Japan either
to join an existing free trade agreement
or establish a new agreement with its
Asian neighbors. Europe and North
America, however, have little to gain by
10 THUNDERBIRD XLVIII 12/ 1994
in accusations of economic imperial­ism,
recalling the ill-fated Greater East
Asia Co-Prosperity Sphere of 60 years
ago. To say that many Asian nations are
reluctant to enter a trade agreement
with Japan is an understatement.
Without membership in a regional
free trade agreement, Japan must rely
upon the General Agreement on Tariffs
and Trade (GATT) to guarantee contin­ued
market access. Although Japan
realized its goal of easing U.S. anti­dumping
provisions at the conclusion of
the Uruguay Round on December 15,
1993, it failed to achieve a favorable out­come
for the high-technology growth
industries being promoted by the
Japanese Ministry of International
Trade and Industry.
As it is likely that Japanese businesses
will be negatively affected by NAFTA
by Professor J. Scott Mathews
and similar agreements elsewhere, the
next question must be whether this is a
desirable tum of events. Given the inter­dependent
nature of national economies,
a long-term economic downturn for
Japan would no doubt have undesirable
spillover effects on other economies. For
example, Japan is responsible for 41 per­cent
of Asian-Pacific imports from the
United States and has investments in the
United States valued at more than $70
billion. In the Asian-Pacific region, Japan
accounts for 33 percent of total imports
and provides a lion's share of investment
and development assistance throughout
the area. European economies would
also be affected, though to a lesser
extent.
What then can be done to ensure the
viability of the Japanese economy with­out
sacrificing the gains made by
regional free trade agreements? Eco­nomically,
the United States, Mexico
and Canada can do little to support
Japanese economic recovery/growth
without violating the spirit of NAFTA.
Yet politically, there are a number of
things that can be done. The United
States, in particular, can replace recent
negative rhetoric towards Japan with a
more positive approach. Positive politi­cal
rhetoric, while perhaps of little con­sequence
in Europe and North America,
would be most welcome in Tokyo.
NAFTA members can also, whenever
politically feasible, endorse Japan's
position on the Russian-held "Northern
Territories" and other issues of impor­tance
to Japan.
Additionally, NAFTA members can
support Japan's interest in entering
Asian-Pacific trading agreements. In the
meantime, the U.S. can adopt a policy of
constructive dialogue on trade that
would relegate Super 301, punitive anti­dumping
responses to a measure of last
resort, allowing Japan some time to
implement a new trade strategy.
Because worldwide free trade will
not be well-served by a weakened
Japanese economy, NAFTA members
must take care not to isolate Japan
either politically or economically. In
contrast, positive actions such as those
outlined above will encourage Japan's
continued cooperation in the effort to
remove trade barriers wherever they
might be encountered. •
Reader responses to viewpoints in
Thunderbird magazine are welcome
and will be considered for publication
infuture issues.
• Trustee Profile by Susana HoweU
Facing the Future well-prepared to face the challenges of
the next century. Among Martens' many
interests, it is clear that education has a
strong priority. He maintains very close
ties to his alma mater, LT.E.S.M., serv­ing
on the Board of Directors of several
of its campuses throughout Mexico.
Membership on Thunderbird's Board is
further evidence of Martens' interest in
education, and his international outlook
as well.
Ernesto Martens Rebolledo is
committed to
21st century change.
A Thunderbird approaches the
millennium, and its own 50th
anniversary, Ernesto Martens
Rebolledo, who became a
member of the Thunderbird Board of
Trustees in 1991, states that a key factor
in his decision to join the Thunderbird
community was his belief in the School's
strategic commitment to meeting the
challenges posed by the coming changes
in a 21st century economy.
In addition, a mqior consideration for
him continues to be Thunderbird's
unswerving orientation towards
the international environment.
It is Martens' belief in this
process of anticipation and
preparation for the future that
comes across most strongly in
his comments about Thunder­bird.
Ernesto Martens Rebolledo is
President and Chief Executive
of VITRO, S.A., a major pro­ducer
of glass products located
in Garza Garcia, in the border
state of Nuevo Leon, Mexico.
His career has been a long and
successful one. Born in Tlilapan,
in the state of Veracruz, he has
risen in the corporate world
since completing his engineer­ing
degree in 1956 at the
Instituto Tecnol6gico y de
Estudios Superiores de Monterrey
(known more commonly by its initials,
I.T.E.S.M., or as Monterrey Tech.). He
continued his studies at the postgradu­ate
level, attending the Karlsruhe
Institute of Technology in Germany, and
later taking part in the Advance Manage­ment
Program at the Harvard Business
School. Clearly, Martens pursued a
strong international orientation in his
education.
Martens joined Union Carbide Mex­icana,
S.A as a control engineer in 1958,
eventually rising to become its CEO in
1973. He moved to VITRO, S.A. in 1977
as vice president of the Container Divi­sion,
was named president of that divi­sion
the following year and was
elevated to his current position in 1985.
Asked about the role of NAFfA in the
coming years, Martens sees a mqior,
long-term benefit of overall improve­ment
in the standard of living of all
three nations as trade is enhanced.
NAFTA's affect on VITRO, S.A., says
Martens, will not be as significant as the
many changes that have occurred
within his company after Mexico
opened its economy five years ago.
What is the role of the Board of
Trustees in Thunderbird's future?
Martens sees it as maintaining a deli-
Martens envisions Thunderbird in a
position to emerge as a mqior academic
institution in the United States, particu­larly
with regard to the international
focus of the preparation of its students,
who will face unrelenting globalization
trends in the coming century.
Martens expresses a very positive
outlook with regard to Thunderbird's
updated strategic plan. Among the more
significant changes he has noted during
his tenure on the board, he cites the
"The link between
Thunderbird
and L T.E.S.M is
especially important
in helping both
institutions achieve
their goals of
internationalization. "
cate balance in its advisory capacity, as
trustees strive to recommend a direc­tion
for the School which will meet the
needs of its stakeholders while satisfy­ing
the interests of its main customers.
He stresses that Board of Trustee meet­ings
reach their most productive levels
when members focus on defining policy
on strategic matters.
Thunderbird's future is closely tied to
that of its stakeholders, according to
Martens. The key players don't exist in
isolation, but rather form an integrated
global community comprised of interna­tional
corporations, Thunderbird stu­dents,
faculty and trustees.
In a recurring theme, Martens
stresses that Thunderbird must place its
focus on graduating students that are
Ernesto Martens ReboUedo
increased number of internationally­based
trustees, the opening of a Thun­derbird
campus in Europe at Archamps,
France, and the strong relationship that
is being forged between Thunderbird
and LT.E.S.M.
The link between Thunderbird and
I.T.E.S.M., Martens feels, is especially
important because of the international
character of the connection. He would
encourage strengthening the link inso­far
as it would help both institutions
achieve their goals of internationaliza­tion.
Asked to speculate about the possibil­ity
of a Thunderbird campus in Mexico,
Ernesto Martens replies: "If it will help
the School better prepare its students
for the next century, why notT •
THUNDERBIRD XLVIII 121 1994 11
Trustees Have Global View
International leaders
chosen for Thunderbird
Board of Trustees
New Thunderbird trustees who
come from Hong Kong, Saudi
Arabia, England, Brazil, and
Mexico, as well as New York,
Chicago, and Houston are proof that the
Thunderbird Board of Trustees has
truly gone global.
It is a significant shift for the board
that governs the School. As a non-profit
organization, Thunderbird is not
"owned" in the traditional business
sense. Instead, the control and manage­ment
of the affairs of the corporation
and the disposition of its funds are
vested in a board of trustees.
WHO ARE THE TRUSTEES?
At Thunderbird's inception, its
trustees were a group of far-sighted
local business people who believed in
the concept of the School and were will­ing
to provide funding for it. They
included people like Frank Snell, who
testified to the viability of the Thunder­bird
concept during a congressional
investigation before the doors of the
School ever opened. Walter Bimson,
another founding trustee, was the city's
most prominent banker, who gambled
on the visionary idea of training people
for international assignments.
Until the late 1970s, most of the
trustees were drawn from the local
community. Their support was vital to
the growth and very existence of the
School. As Thunderbird matured, addi­tional
local leaders, as well as trustees
from other parts of the country, were
invited to become board members­people
who could bring their particular
expertise to the already stellar board.
Some, like Ambassador William C.
Turner, were multidimensional global­ists
who lived in the Phoenix area.
Turner came onto the board in 1972 and
proudly says that when he was called
abroad to serve as ambassador to the
Organization for Economic Cooperation
and Development (OECD), the Thun­derbird
Board of 'IhLstees was the only
one of his many board responsibilities
that he retained.
An advisor to multinational corpora-
12 THUNDERBIRD XLVIII 12 / 1994
tions around the world, he was a leader
in the School's development program as
well as the expansion of the board. He
later became its chairman and headed
the search committee that recom­mended
Roy Herberger as president.
Following Turner as chairman of the
board was Richard Snell, chairman of
Pinnacle West Corporation and son of
founder Frank Snell. Under Richard
Snell's leadership, the board focused on
the development of the campus and the
~"".he five incIiYiduals moat
recaad;y to tile "....
dedJ&ld Bc..t 'lNIeIees 1ft
a IIIiaocoaftt t.-d .. a
whole. They include one alum
entrepreneur, a weB own Asian
banker and business er, a Saadi
busineanaD, the of a .......
multinational ContplmJ (CoRtifteRtaI
Grain), and an executive with tile sub­sidiary
of a large" bal CMllpall)'
(Motorola), who has ces in dle
Phoenix area.
Jack Donneny '60 president of
Bail8J &: DomaeDy
Asaodates, 1Ilc., am
inveBtment and
In8IUIIemeat com­~
est!lblil!lhed to
make acquisitions
of manufacturing
and/or distribution
companies. In 1988,
his company pur­chased
a chain of
110 restaurants,
which were sold in
Jack funnelly '60 1992. The finn man-ages
investments in
companies, properties, and farms.
Donnelly is also chainnan of C &: L
Communications, Inc. in San Antonio,
a telecommunications supply company
selling hi-tech network enhancement
products primarily to domestic and
international carriers. Prior to develop­ing
his present business in 1986,
Donnelly worked four years for GTE
by Nelda S. CroweU
strategic plan as well as the continuing
expansion of the board.
The current chairman is John Berndt,
president, new business development,
of AT&T, who has a strong interest in
seeing the School prepare its graduates
for the technological and managerial
challenges of the 21st century.
The roster of companies now repre­sented
on the Board of 'IhLstees reads
like an international Who's Who: Turner
Broadcasting, Motorola, Philip Morris,
AT&T, Continental Grain, Searle
International, Citicorp, Booz-Allen
Hamilton, IBM, Johnson & Higgins,
FMC, Vitro, Bank of America, Phelps
Dodge, and many others.
In addition, a number of trustees are
well-known experts in their fields,
prominent entrepreneurs, or successful
independent business people. Barbara
Barrett, for example, is an internation-oIa,
hued . B
service. Prior' to his
associatioll with
Motorola, Gillis was
an executive of US
WEST, w re he
served as pn!8ident of
the finn's Enhanced 1ftIicImF. GUlis
Services subsidiary.
His career spans the areas of consumer
electronics, telecommunications, as
well as ftnaacial and Wonution ser­vices.
Prior to acceptirIC his US WEST
~ be was am . ell wi&h RCA,
The Ben SJIIf.eJn, Mattei EIedronics,
'ftae a.tea Schwab c.po.ltioo, and
IntoLint Corporation. He began his
career with RCA, where lie was initially
lUred .. a circuit d .J er IIld, after
8e¥eIIII ...-ket-
ally recognized authority on aviation
law. David Lincoln, President of Lincoln
Laser Company, runs a highly success­ful
company that has made great
inroads in the use of laser technology.
Clarke Nelson runs a successful busi­ness
providing resources for cattle
breeding.
Alumni are also well represented on
the board. The chairman of the Thun­derbird
Alumni Association, Stephen
Orr '79, serves ex officio. In addition,
Jack Donnelly '60, Kenneth Seward '57,
Charles Stockhohn '56, Kenneth Jacuzzi
'84, and Merle Hinrichs '65 are also
trustees.
WHAT DO THE TRUSTEES DO?
The board operates much like any
board of directors of a corporation,
except that this corporation is non­profit;
hence its trustees serve without
ing manager, respoosible for the suc­cessfullaundl
~ the VBS brad video
5 eUie recoIdero
Wahib Said BiRzagr is
chairman of Belt BiDzaIr
Companies and the Saudi
Cairo Bank in Jeddah,
Saudi Arabia, involved in
COiIWamcial and indust.riIIl
activiIies, inclucIDg impoII­tadon
and dtstributioR of
fIIMIal_r"*" tile StlPn~:
Council of AR.UIOO 8IICl
SaodtArabJan.MdiN!s.IJeaIao_
a number of other past 8CC0IIl-'
pIishments to Ids CNdit, iadlldIIg
service on CIte bGaIds of aeveftJII
Saudi baDIrs and service -IDI¥CX'
of JeddahandfouncliDl ... aber~
KiDg Abdul Aziz Unka ••
pay and derive no financial benefit from
their service.
Yet, much is expected of this board,
and indeed they have accomplished a
great deal. While no specific financial
an extensive exercise that involved the
entire Thunderbird community. The
new strategic plan outlines goals and
objectives in nine key areas: outcomes,
marketing, program quality, programs,
obligations are out­lined
for the members,
it is clearly understood
that an important part
of their service is finan­cial
support. Many of
the recent major gifts
to the School have
been made either by
the individuals them­selves
or through their
companies.
The members are
also entrusted with the
strategic planning for
the School, and two
years ago completed
The roster.ol
companzes
now represented
on the Board
01 Trustees
reads like an
international
Who~ Who.
governance, faculty
development, facilities,
financial management,
and alumni relations.
The trustees also
approve the budget, set
fiscal policies, select
the president, and
approve the executive
officers who, along with
the administrative staff,
manage the School and
implement the strategic
plan. •
David K.p. Ii is a director and chief
executive of The Bank of East Asia,
which was established in
Hong Kong in 1918 and cur­rently
has 62 local branches
and an expanding branch net­work
in the People's Republic
of China as well as
oftices in several other
COWltries.
Li represents the
Finance ConsIituency in
the Legislative CoWlcil
of Hong Kong. He is also
a member of the Ex-change
Fund Advisory
Committee, Banking Advisory
Committee, and the Hong Kong
A'POdaHm of Banks (Executive
~)J and Chahmanofthe
CbIDeae Banks .As8ociation.
Be is a Hong Kong Affairs
AcMaor to the People's Republic of
(]dna, and Comelier ~ the htvestaueut
Committee, 1be Hoog
Kong Special Adminis-
1lative Region Gcwem­ment
Land Fund 'IhIst.
He was vice chairmaIl
of the Basic Law Draft;.
ing Committee that
laid groundwork for
the laws ofHoag Kong
after 1997 when 8OVfl["­eignty
over Houg Kong
reverts from Britain fA>
China.
Li serves on the
international advisory boards or
boards of directors of nwnerous c0m­panies,
both in and outside of Asia, and
holds positions in many business and
civic organimtions.
Donald L. Staheli is president, chief
executive officer and a director of
Continental Grain
Company, New York.
He IUB held a number
of senior management
posi1ions since joining
Continental Grain in
1969 as director of
sales and marketing
for ABied Mills, Inc., a
Chicago-based feed
and bJd subsidiary of
Continental Grain. He
subsequently was pro­moted
to vice presi­dent
and general
manager of Allied's Wayne Feed
Dlvisioa; to 8eDior vice presideJlt of
AIled MIlls, aDd, In 1974, fA> president
of that company. He remained presi­dent
Uldil Allied Mills was fully merged
into ContiIaltal Grain in 1981 when he
was elected to Continental Grain's
office of the chief executive. He
became Plesident and chief operating
ofBcer in 1984, and chief executive o~
cerin 1988.
StaheIi serves on the board of direc­tors
of a mnnber of Continental Grain
subsidiaries andjoint ventures and sev­eral
international trade and industry
organizations.
THUNDERBIRD XLVIII 12 I 1994 13
• Campus News
Winterim Adds
Courses and
Destinations
Winterim 1994 extended across the
globe into new countries and subject
areas. Marking its 20th year, the unique
January program expanded the number
and variety of courses taught abroad, in
Washington, D.C. and on campus.
Courses in locations as diverse as Cuba,
Kenya, Russia and Vienna were added
to the School's offerings.
This Winterim also featured a new
seminar program, Faculty Development
in International Business (FDIB),
funded in part through Thunderbird's
Center for International Business and
Education and Research (CIBER) grant.
Designed for business faculty from
other schools, two week-long FDIB
seminars drew participants from 21
major U.S. and 6 foreign universities.
WINTERIM IN KENYA
Winterim in Kenya, a three week
International Environmental Policy
field study/discussion course, explored
the relationship between environmental
protection and economic development.
Based in Nairobi, the course included
field trips to national parks, a sisal
(hemp) plantation, United Nations
Environmental Programme (UNEP)
headquarters, and manufacturing facili­ties.
International Studies Professor
John Conklin and Dean of Students
Steve Beaver led the course and
arranged visits with representatives
from UNEP; the Undugu Society, a
local trade school; and several wildlife
organizations. During their field studies,
the 16 students in the course met
alumni Betty Nicholson '90, sustainable
development officer at the U.S.
Embassy, and Michael Odera '78, mar­keting
manager of the Magadi Soda
Company located south of Nairobi.
WINTERIM IN RUSSIA
The Winterim in Mos­cow,
with nine students,
was led by Dr. Walter
Tuman, associate professor
of Russian. An advanced
business language course
in Russian and an indepen­dent
study course, were
WINTERIM IN CUBA
Winterim in Cuba gave students
an opportunity to increase their
proficiency in Spanish while learn­ing
about the country's economic
and cultural situation. Organized by
Modem Language professor Dr.
Carmen Vega-Carney, the course
was coordinated by Cuba's Centro
de Supfffaci6n para la Cultura and
held at the Instituto de Historia in
Dr. Carmen Vega­Carney,
Susan
Grattirw '94,
MarcaArrnstrong
'94, Jeffrey Lee '94
and Kim Grace
'94 (left to right)
at Winterim in
Cuba.
Havana Guest professor Dr.
Instruction during the three-week Bogantsev, second
period was in Spanish and included from teft, and Dr.
the study of Cuba's history, culture, Tuman, fourth
economic planning, tourism and
health industries, finance and from right, with
investing strategies before and after students injront of
the Cuban Revolution, monetary the Novodevichiy
policy and contemporary business Monastery in
environment. The eighteen partici- Moscow.
pants in the course also attended
private ballet and film presentations
while in Havana and were invited to the
home of Gene Bigler, the U.S. cultural
attache at the American Interests
Section.
14 THUNDERBIRD XLVIII /21 1994
offered. The independent study course
investigated culture and politics in
Russia, procedures and regulations of
the Russian economy and macro-eco­nomic
aspects of Russian markets.
WINTERIM IN VIENNA
"Business Opportunities in Central
Europe," was a course offered through
the Department of World Business, and
led by Dr. Curtis Harvey, associate vice
president of academic affairs and pro­fessor
of economics. It examined the
comparative business systems in
Central Europe. Based at the Economic
University in Vienna, the course
included trips to Prague, Budapest and
~ubJjana
WINTERIM IN WASHINGTON, D.C.
The second consecutive Winterim in
Washington, D.C. brought 38 students
and 21 prominent, international govern­ment,
business, and faculty leaders
together for a two-week seminar titled
"U.S. Foreign Economic Policy and the
New Global Environment." Among the
speakers were former Secretary of
State, the Honorable Lawrence S. Eagle­burger;
the Honorable Ronald D.
Palmer, diplomatic consultant and for­mer
ambassador to Malaysia; and the
Honorable Clayton E. McManaway, Jr.
'59, vice president of international oper­ations
at The Fairfax Group, Ltd and
former ambassador to Haiti. Beyond the
classroom, the course included visits to
the World Bank, the International
Monetary Fund, the Central Intelligence
Agency, the Department of Commerce,
the Department of State, and to
other Washington-based organi­zations
and corporate head­quarters.
Winterim in D.C. student
Michael W. Smith, '94, noted it
was "enlightening to meet for­mer
Secretary of State Lawrence
Eagleburger and receive his
insights on a changing, develop­ing
role for foreign service offi­cers
and embassies to help
market U.S. products overseas."
French Ambassador to the
U.S., Jacques Andreani, and the
Arizona Congressional Delega­tion
cohosted the 1994 Wmterim
in Washington Reception on
January 12 at the French Em­bassy.
The event drew nearly
300 people, including local
alumni; guests from Capitol Hill,
federal department and agency
representatives; Washington
business and corporate leaders, and 25
ambassadors who had gathered to hear
President Roy Herberger discuss the
School and its history, tripartite curricu­lum,
and future plans. •
Edward Malayan, Ambassador
Charge d'Affaires, Jukka Valtasaari,
Russia; President Finland; Jenny
Roy Herberger and St. John and
Mischa Semaninsky, President Roy
assistant to the pres- Herberger during
ident at the Winter- the Winterim
im in Washington Reception at the
D. C. Reception French Embassy,
(left to right). Washington, D.C.
Nearly 300
Washingtonians
assembled at the
1994 Winterim
in Washington
Reception to hear
President Roy
Herberger
discuss the
School.
President Roy
Herberger, George
DeBakey '73 and
Ambassador
DaoyoLi, People's
Republic of China,
at the Winterim in
Washington D. C.
Reception (left to
right).
The Honorable
Lawrence 8.
Eagleburger and
Dr. LeweUyn
HoweU converse
after Eagle­burger's
foreign
ffi policy lecture at
~
~ Winterim in
u
~ Washington,
~- D.C.
§
:::>
l!l
'e"x: «
:2
THUNDERBIRD XLVIII 121 1994 lS
• . Campus News
December
Graduates Enter
New Year, New
World
FRIBOURG DELIVERS TIMELY
COMMENCEMENT ADDRESS
On the eve of NAFTA and GAIT, in a
world increasingly focused on global
issues and trade, 475 graduate students
from 42 countries received Master of
International Management degrees on
December 17. Honorary degrees were
bestowed upon two distinguished mem­bers
of the Thunderbird community.
Michel Fribourg, Chairman of the
Board of Continental Grain, delivered
the commencement address. His is the
perspective of a man who led one of the
world's largest private companies
through an expansion extending his
firm's business into new product arenas
and regions of the world.
Fribourg congratulated the graduates
on commencing careers at a "remark­ably
interesting time in the history of
business and from an institution
uniquely suited to our time," and he
offered advice for reentering a very dif­ferent
world from the world of only a
short time ago. "Today's world is a more
rapidly changing world, more sharply
challenging, more uncertain, with more
diverse troubles as well as opportuni­ties,"
he said.
"The collapse of the former Soviet
Union and the disintegration of the
Eastern bloc, have ushered in an era,
still unfolding, of extraordinary possi­bilities.
Foreign markets once closed
and ideologically hostile to free enter-
16 THUNDERBIRD XLVIII 121 1994
V>
ffi
\!J o
0::
:::E
>=
c>o­§
I
0..
ElizalJeth Candia '93,
the fourth sibling in
her family to gradu­ate
from Thunder­bird,
enjoys
congratulatory
remarks from her
brother, Eduardo
Candia '91 and sis-ter,
Jennif er Candia
'84. Absentfrom the
photo is Jose Candia
'74, who lives and
works in Bolivia.
Misaki Hicks (left),
daughter of Jeffrey
Hicks '93 and Hiroko
Hicks, wears a gown
tailoredfor her by her
maternal grand-mother,
Akiko /seki,
(right).
one also beset by new com­plexities
and difficulties.
Fribourg imparted his per­sonal
conviction that the
appropriate three-fold re­sponse
to this climate was to
take action, to take chances
and to take charge.
FRIBOURG AND TURNER
RECEIVE HONORARY DEGREES
Following the commence­ment
address, President Roy
Herberger bestowed honorary
Doctor of Laws degrees to two
distinguished members of the
Thunderbird community: the
Honorable William C. Turner,
chairman and CEO of Argyle
Atlantic Corporation and
Michel Fribourg, the Continen­tal
Grain Company chairman
of the board, who had given
the Commencement Address.
Turner, a former U. S.
ambassador to the Organiza­tion
for Economic Cooperation
and Development (OECD), has
served on the Thunderbird
prise are now seeking private investors,
partners and customers."
Board of Trustees since 1972 and served
Noting that commencement was
occurring in the same week that GAIT
negotiators had concluded the Uruguay
Round of negotiations, Fribourg pre­dicted
that "the GAIT will become the
single most important vehicle and
enduring symbol oLprincipal alliance
among free nations." Reflecting on the
emergence of regional trading zones cre­ating
shifting commercial boundaries
and "pockets of formerly unthinkable
potential investments," Fribourg shared
his vision of a world of new opportunity,
new interests and new challenges; but
as its chairman from 1986 to 1989. A piv­otal
member of the Thunderbird
Trustees Development Committee,
Turner has been directly engaged in
acquiring several major gifts for the
School. Turner's son, Douglas is a 1991
Thunderbird alumnus.
Fribourg is responsible for the spon­sorship
of the Continental Grain Chair
of International Business and the
Continental Grain scholarship endow­ment
at Thunderbird. Executives from
his company serve on Thunderbird's
Board of Trustees and the World Busi­ness
Advisory Council. Fribourg's son,
Charles, is a 1980
Thunderbird alum­nus,
and his com­pany
has employed
many Thunderbird
graduates over the
years.
President Roy Herber­ger,
left, congratulates
the Honorable William
C. Turner, center, and
MichelF'ribourg on
receiving honorary
Doctor of Laws degrees
from Thunderbird.
• Campus News
School Gets
Faculty Stars
Dr. Charles C. Nielson joined the
World Business faculty in January as a
full-time assistant professor of interna­tional
marketing. He has extensive
international marketing and sales man­agement
experience, primarily in the
chemical industry
with Ethyl Corpora­tion
where he held
positions including
worldwide market­ing
manager for a
line of specialty,
fire-retardant chem­icals;
general man­ager
for Ethyl's
Asia-Pacific opera­tions
headquartered in Singapore, and
field office representative in Brussels,
Belgium directing sales and marketing
for Europe and the Middle East.
The author of numerous case studies
and papers published in refereed pro­ceedings
and textbooks, Dr. Nielson
holds a Ph.D. from Louisiana State
University. He received an M.B.A. from
the University of Texas at Austin in 1970
and a B.S. in Chemical Engineering
from Kansas State University in 1966.
His research and teaching interests
include buyer/seller strategic alliances,
business-to-business marketing, and
sales management.
The Honorable Lawrence S. Eagle­burger,
senior foreign policy advisor for
Baker, Worthington, Crossley, Stanberry
& Woolf, and former U.S. Secretary of
State, has been appointed an Honorary
Professor at Thunderbird. Eagleburger
also served as Acting Secretary of State,
Deputy Secretary of State, Under
Secretary of State for Political Affairs,
and in other high-level State Department
positions. Additionally, he has been both
a Deputy Secretary of Defense and
Acting Assistant Secretary of Defense
for International Security Affairs, U.S.
Ambassador to the former Yugoslavia,
chief of the political section of the U.S.
Mission to NATO in Brussels, executive
assistant to Dr. Henry Kissinger at the
White House, and acting director of the
Secretariat staff.
The Honorable Martha Romayne
Seger, Ph.D., financial economist and
former governor of the Federal Reserve
System from 1984 to 1991, has been
appointed distinguished visiting profes­sor
of finance at Thunderbird. Dr. Seger,
M
~
~ UJ
Z
Z o
u
~
who has served as a board member for
eight major U.S. corporations, is now
the John M. Olin Distinguished Fellow
in the Eller Center for the Study of
Private Market Economy at the Univer­sity
of Arizona, Thcson. She is a former
member of the Federal Open Market
Committee, former chair of the Con­sumer
and Community Affairs Commit­tee,
a board member of the National
Chamber Foundation and a board mem­ber
of the Institute for Research on
Economics of Taxation.
Motorola Leader
Speaks for Quality
William J. Weisz, vice chairman of the
board and acting chairman of Motorola,
Inc. spoke on "Competitive Success
Requires Participation, Teamwork and
Quality" to a standing-room only crowd
on December 8.
Weisz began his career with Motorola
in the 1950s as a junior development
engineer, and stayed on to take part in
its 40-year leadership in communication
equipment. He witnessed changes that
led to the development of mobile
phones, wrist phones, and finally to a
calling unit no larger than a credit card.
Weisz displayed these items while lec­turing,
explaining that they had made
possible Motorola's 1990 announcement
of its $4 billion Iridium Project, a global
satellite telephone system.
Weisz attributes Motorola's success
to its commitment to quality, teamwork
and the belief that high expectations
yield high results. "When attitudes and
expectation levels are correct," said
Weisz, "there is nothing that cannot be
achieved."
Motorola acting chairman William J.
Weisz shows students one of his company's
pocket-size communication devices.
Russian DNA
Scientist Visits
History, mystery and science played
equal roles in three lectures delivered to
the Thunderbird Community by Dr.
Pavel Ivanov, world-renowned Russian
DNA forensic scientist. Dr. Ivanov, a
senior scientist at the Russian Academy
of Sciences and head of the DNA Foren­sic
Laboratory in Moscow, delivered one
presentation at the Annual Trustees'
Banquet; another to students, faculty,
alumni and staff in the AT&T Audito­rium;
and a third to members of the
Governor's Strategic Plan for Economic
Development (GSPED) at a luncheon
sponsored by Thunderbird for GSPED's
biomedical and biotechnical cluster.
Dr. Ivanov is per­haps
best-known for
his breakthrough
work in validating
skeletal remains
found in 1991 in
Yekaterinberg,
Russia, believed
possibly to be those
of the last Russian
Czar, Nicholas Ro-
President Roy
Herberger,
Elizabeth
Romarwvand
Dr. Pavel Ivarwv
at Thunderbird
Trustees
Banquet
(left to right).
manov II, and his family, who mysteri­ously
disappeared in 1918 during the
Bolshevik revolution.
Dr. Ivanov explained how his
methodology showed that the skeletal
find did include remains of the Czar,
Czarina, and three of their five children.
But by failing to link any skeletal
remains to their two other children,
Anastasia and her younger brother
Crown Prince Alexi, Dr. Ivanov's
research suggests at least the possibility
of their survival. Dr. Ivanov said that his
next step in the project is to study the
DNA of living and recently deceased
individuals who have themselves
claimed to be either Anastasia or Alexi.
THUNDERBIRD XLVIII /21 1994 17
The money you save
with our new mortgage
program can go toward
a great alumni party.
At your new house.
Now Thunderbirds can take advantage of wholesale
mortgage rates and 50% off origination fees.
Express America Mortgage Corporation is proud to introduce the Home Loan Benefit Program,
an exclusive offer for all alumni of the American Graduate School of International Management.
This program provides wholesale interest rates and 50% off origination fees for all of our mortgage
products, from new mortgages to refinancing. The application process has been
completely streamlined so you can conduct the entire process over the phone. Start
t:) printing those party invitations now. Thunderbirds are starting to clear
EQUtiN'h~~NG their calendars for a host of alumni get-togethers. 1-800-580-7334.
EXP R ESS
AMERICA
MORTGAGE
CORPORATION
• Footnotes
CQMIUSERVE IS COMING
Thunderbird bas signed a contract
with CompuServe to provide an avenue
for worldwide communication among
alumni, students and faculty, as well as
access to electronic forums, research,
mail and trmisaction services. (For more
infonnation see mail-in card attached to
the back cover of the magazine).
GM GNES $90,000 SCHOLARSHIP
Randy Schilling, associate vice presi­dent
for development, announced in
December that the General Motors
Educational Fund has pledged $90,000
over the next five years for Internation­al
Master of Technology scholarships at
Thunderbird.
WBAC member R 7'lmotl&g Eppr, right,
vice president of Human Resotm:esjor the
Saturn Co7pomtioJt, presents GM'sjint
[MOT ~ check to President
Herberger, 1Idt
SEMINAR ATTRACTS MANAGERS
The Thunderbird Intemati.onal Con­sortium
held its third "Managerial18sues
in the Global Enterprise" seminar for
approximately 34 managers from its
eight member companies. The two­week
seminar began January 23 and
included a trip to Juarez to visit
maquiladom plants.
1NTEIINA'ftONAL SYMPOSIUM MEMIEIS
DISCUSS NNTA; VISIT MUSEUM
Members of the Thunderbird Inter­national
Symposium and their guests
participated in an interactive panel dis­cussion
on NAFTA with U.S. Congres­siODal
representatives, Mexican Coosul
General N"lCOIas F.acaJante..Bar AFIr
CIO Repn18entative Mike Shea and panel
moderator Dr. Shoshana Tancer, Inter­national
Studies professor and director
of Thunderbird's NAFI'A Center.
In January, Symposium members
attended a private gallery tour of
"Hidden Treasures: Russian and Soviet
Impressionism 19308-1970s" at the
Fleischer Museum in Scottsdale,
Arizona.
..... 1 lMIGN TASK R*I
DEVElOPS Sl'IATEGIIS .....
AD InImmation sa 'eo Task Force,
chaired by Dr. Candace Deans of the
World Business Department, has been
formed to examine issues related to
information management at Thunder­bird.
The Task Force will develop a
strategic plan for infonnation manage­ment
and address the School's technol­ogy
infrastructure needs. An internal
newsletter, lriff»'1lUJJ:inn ExcIwtnge, will
keep faculty, staff, board members and
students up-to.date on Task Foree activ­ities.
MEMORIAL SERVICE HElD FOR DR.
THELMA H. KlECKHEFER
Members of the ThundeIbird Commu­nity
attended a memorial service for Dr.
Thelma H. Kieckhefer on January 6 at
All Saints Episcopal Church in Phoenix.
Dr. Kieckhefer died at her home in
Phoenix on December 23. A longtime
supporter of the School, she served on
the ThundeIbird Board of'ftustees and
was responsible for m¥n" gifts to the
School totaling more the *1.5 million.
EMIM S1UDENI'S DEDICAJE «WI ...
Fall, 1983 EMJM I gradutes dedi­cated
a study garden, 1ocat.ed soudl of
Founders Hall, as a class gift to the
School
5TUDEN'IS HOST TRADE SVMP05IUM
The 1993 Internationa11\'ade Symp0-
sium, "Strategies Beyond the Year
2,000," was hosted by 'l'hundeIbbd stu­dents
from the Associated Students
~ Council and die IIdematkm­al
Business Women and Mexico Clubs
to promote international1J'ade aad pr0-
vide a fonun for interaction with lead­ing
bU8iRess professionals in iRdividual
areas of iRterest. Sixteen lndustry spe­cialists
made presentations to aearly
300 plbglaUl partidpaD18.
COUNCIL MEETS. HOSTS S1VDENTS
'lbe World Business AdvJaory Council
fall meeting featured a croeeuItural
lecture and discussion wtih Dr. Robert
Monro, lntA!mational Studies pro'e F2 'OlE
In addition, council JDeIRl)em attended
subconunittee meetblg8 OIl marketing,
student, curriculum and CIBER con­cerns.
Council members also invited
students to an evening Executive Ex­change
in which interactive panel dls­cussions
between students and WBAC
members were followed by an infonnal
reception in the Erickson Pavilion.
NEW FACES JOIN THUNDERBIRD STAFF
Thunderbird alumnus Roger Raj
Nagarkar '84 joined the Career
Services Center in De­cember
as a career
management counselor
and assistant director.
Nagarkar, who is also
president of interCon­tinental
Resources
Corporation, an inter­national
joint venture and contract man­ufacturing
brokerage fum, says that he
accepted the career counseling position
out of a desire to assist students at his
alma mater. In addition to his M.I.M.
from Thunderbird, Nagarkar holds a
B.S. in technology with honors from
I.I. T. and an M.S. in engineering from the
University of WJSCOnsin.
S1l88ll Combe has been appointed
director of alumni giv­ing,
a new position in
the External Affairs
Department, in which
she wiD work with the
development, commu­nication,
and alumni
relations offices in
overseeing the alumni giving program.
Combe came to Thunderbird from
the Leonard N. Stem School of Busi­ness
at NYU where she was responsible
for corporate alumni outreach, capital
campaigns and annual corporate giving,
donor recognition, and identification of
major prospects. She holds a B.S. in
marketing from SUNY.
K8ftIl Enyedy BreUDig joined the
om.ce of Communication in October as
pubJication speclaJist and managing edi­tor
for Thunderbird
magazine. Breunig has
more than six years
experience in publica­tions
and holds a B.S.
in anthropology from
Northern Arizona Uni­versity.
She encour­ages
alumni to submit articles, letters
and editorials, as well as updates and
photos, to the magazine.
EMERITUS STAnJ5 GRANTED TO
WHEELER AND FINNEY
Lora Jeanne Wheeler has been
granted the title of Librarian Emeritus
and Laurence Finney '51 the title of
Associate Professor Emeritus by rec­ommendation
of the Honorary Degree
Committee and Faculty Senate and
approval from President Roy Herberger.
THUNDERBIRD XLVIII 121 1994 19
• Footnotes
1_ n..t ~I.- ..• of• int's CeDter for Busille&8 BdIIcaUon and
lefreareh (CIDER). ~ves
2t aecepIed 'fttwtdet:
biaftliliu 2 'Ion to come to the GJendaIe
C8lQP1i8 for a strategy meeting in
November to lay groundwork for the
program. The goals of the Consortium
are to prorid.e hi8h quaIit¥, gtobeIJy 0ri­ented
and iDtemat.ioDaUy locat.ed edu­catlObal
PJ'OSl'8ID8 for gmduate students
Inbtyi"ese
20 THUNDERBIRD XLVIII /21 1994
eftort tD CCJI~~"1~
Al1IIlUIi .. · ....... fb 111i1'11i1
80DBl bela ............ _~
could be __ .at:fIIe' __ -
in its arcbMs. __ old
copies of the fltJldent l\e\III,....,
alumni magazine, photos, ,
plaques, pins, ad significant aocu­ments,
such as club cbart.el8.1n ~
lar, copies of the early stUdent
newspaper (The Thunderbird) are
needed.
INTERNAJ'lONAL SJVDIES NOfES LOOKS
AT POST COLD WAR EDUCATION
Thunderbird recently publisbed a
special issue of Internatimaal Sttulies
Notes, "The Teacbing of InternaUonal
Relations-'leaeldDg IR [Intematioaal
ReIat.ioDs) AttB tile Cold. Do
We 'hcb. Now?" • special
edited. by $tIIdl .. : .....
There persists a myth: that you need to
invest in either value or growth. We believe that the
best performance is achieved when Both criteria are met.
NOBU KONDO
SPEAR SECURITIES
THUNDERBIRD '83
PETER LANE
PRESIDENT/PORTFOLIO MANAGER
LANE CAPITAL GROUP
A portion of aU fees wiU be donated to Thunderbird
Business gift ideas.
Burgundy Tbird briefcase.
luggage tag
Black notepad portfolio
with embossed logo, regular
size, also in burgundy
Gold business card case
letter opener with case
Logo paperweight
Pen/pencil set
Red mousepad. also in gray
Whitelblue logo mug
Blue mug with large gold logo,
also in black, burgundy
$15.95.
$2.95.
$16.95.
$11.98.
$5.65.
$6.98.
$8.95.
$4.00.
$3.98.
$5.49.
Shahrukh Masud, class of '94, stops by
the Tower Cafe for a cappuccino from
fellow T'birds Brian Vestergaard (cen­ter),
class of '94, and Juan M. Gallego,
class of '93.
Jostens Sportswear front-and-back
flag T-shirt. lO()O;6 cotton,
M,L,XL,XXL, $14.98.
Flag sweatshirt also available, $29.98.
Eastpak black totebag with
Thunderbird logo, multiple compart­ments,
handle and shoulder strap,
also in green, navy, $52.00
Champion original reverse-weave navy
hooded sweatshirt. 90% cottonllO%
polyester, S,M,L,XL, $58.98.
Gear for Sports gray and white
sweatshirt with navy Thunderbird
lettering, 65% polyester135% cotton,
S,M,L,XL, $35.98.
T'bird Karen Kall, class of '93, shares a
word/picture language book with
Ashley Stamper, class of 2013, in the
bookstore's expanded language/
reference section.
Champion blue sweatshirt with
Thunderbird logo and lettering in yel­low/
white, 5()O;6 cottonl5()O;6 polyester,
S,M,L,XL, also in gray, $26.98.
Champion gray sweatpants with
yellowlblack Thunderbird lettering,
50% cottonl5()O;6 polyester,
S,M,L,XL, $24.98.
I Can Learn French, from Passport's
Pull-Tab Language Books, $12.95.
Kids' rugby-style blue/gray
Thunderbird sweatshirt from
Third Street Sportswear, $17.98.
Matching gray athletic shorts. $13.98.
Both in 50% cottonl50% polyester,
children's sizes 2, 4, 6, 8, 10, 12.
Champion reverse-weave gray
sweatshirt (left) with navy
Thunderbird logo, 89% cottonlll%
polyester & rayon, S,M,L,XL, $41 .95.
Bobbie Boyd, director
of alunmi relations, and
Stephen Beaver, assis­tant
vice presidentJ
dean of students, er\ioy
coffee and conversa­tion
in the student-run
Tower Cafe.
Gear For Sports
tri-color Thunderbird
sweatshirt in 65%
polyester/35% cotton,
S,M,L,XL, $39.98.
Jostens Sportswear
black T-shirt with flags
encircling globe above
gold Thunderbird
lettering, 1000;6 cotton,
S,M,L,XL, $13.98.
Elaine Massey and Sar\iiv Baphna,
class of '94 T'birds, browse the
bookstore's apparel area.
MV Sport gray sweatshirt has
turquoise Thunderbird lettering and
logo, outlined in navy, 900;6 cotton/lOO;6
polyester, S,M,L,XL,XXL, $29.99.
Champion turquoise shorts with
Thunderbird lettering and logo, 1000;6
compacted cotton, S,M,L,XL, also in
navy/green/yellow/gray, $22.98.
White Thunderbird T-shirt with five
flags and kachina logo from Jostens
Sportswear, 1000;6 cotton,
S,M,L,XL, also in gray, $13.98.
Same pattern available in white
sweatshirt, $21.98.
Versatile Gear for Sports natural
jacket with dark brown collar, subtle
Thunderbird lettering, outside and
inner pockets, adjustable cuffs,
100% cotton sand-washed fabric,
cotton chambray lining,
S,M,L,XL,XXL, $89.50.
Jacket also available in white nautical
style with navy collar, lightweight
poly-cotton waterproof poplin, navy
lettering, S,M,L,XL,XXL, $84.98.
PHOTOS BY BEN CONNELLY '93
r-------------------- ------ ----------- ----------------------,
The American Graduate School of International Management
Thunderbird Bookstore
15249 N. 59tb Avenue
Glendale, AZ 85306-6000
NAME
ADDRESS
CITY STATE ZIP
COUNTRY TELEPHONE
QTY DESCRIPTION SIZE COLOR PRICE EA.
Allow 4 to 6 weeks for SUBTOTAL
delivery. Minimum order $10.
No P.O. Boxes, please. AZ Residents add 6.7% sales lax
Copy form or use separate
Shipping and handling: sheet for additional items.
Prices subject to change. $3.50 - one item
Colors and sizes may vary. $4.50 - two items
PLEASE SPECIFY $6.00 - three or more items
ALUMNI ORDER WHEN (Slightly higher outside U.S.)
PHONING OR FAXING.
Phone Orders: (602) 978-7226
FAX Orders: (602) 978-7026
TOTAL
TOTAL
Suceess is not a virtue in itseJf, but
virtue bringsittn beE And virtue sbtnds
behind the success of each of seven
alumni who were recognized by the
'Itlunderbird AbimDi A~on during
Homecoming '98 for outstanding
acbievauents ia busineai and in service
to 'lbunderbird. In a fonnal ceremony
and banquet held In the World Business
AdIninJstration Building on Thursday,
November 4, Thunderbird kachina
awards wem presented to seven alumni,
RicIuII'd RagsdDle '67 tJJ1(j A1me RagsdDle
sltmd read,y ftw II limousine ride to the
1998 TAA Alumni AtDMds Banquet.
including Richard '6'1,1rilo
received tile TANs 'honor, tIae
Jonas B. Mayer~ Alumnus
Award.
Ragsdale is cofounder and chairman
of Conmmnity Health S)Bteiits, Inc., a
hospital group with reveauee ~
$180 million. Additionally, he is directoI;
investor and consultant to six health
care companies, lAd since 1986, has
helped develop 10 other health services
companies as start-ups and LBOs. He
and his wife, .Anne, are collllDUllitiv lead­ers
working for educational access and
drug abuse training in the Nashville,
ThImessee area where they reside.
Also honored with TAA DisImguished
Alumni Awards were:
• Baaepieaelll'Bldp, Gail Durkin '77,
General Manager, IDacon Computer
Rental (former CEO and jBesideRt, PCR
Intemational);
• Rate r ad I....."Murmy
HutdUson '64, Cbairman and CEO,
International Thchnology Corp.;
• Ban ......... FIDaaee, Gerald
Kangas '50, General Manager and CEO,
United Saudi Commercial Bank, ~
Saudi Arabia;
• PabIie Senke, Gerard (Jaw) Van
Heuven '73, Pn!sicIent; North American
Free Trade Association;
• Sea ,ke-to­Tlaunderbird,
Steve Engel '74,
Processor Sales
Administrative
Manager, Asgrow
Seed Company,
Kalamazoo,
Murmy Hutchison '64 Gerald Ka1l{JQ,S '60
Michigan; and
McDiannid (Mac)
Messenger '72,
Senior Vice
JQ,1J Vlln Heuven '73 Steve Engel '74 Moo Messenger '72
24 THUNDERBIRD XLVIII 12 / 1994
President and
Manager, Standard
Chartered 'llading
Company Ins
Angeles,
California.
7'f1dtoiIeW '" JO1ri/ttMIr"r ., .~.e.s... 11 .. _~:,_
l.aBngiO l' calls forth mem.oriq fda dabip, and die im_~
able jOf ot reunion. More than _
T'birds Karlsruhe to JCalamezoo,
from' to '88, fo1lRd Thund.~
Novemll. 6-1 HomecomiItg .. dell ...
ing not ..., these expected pI! ares,
buFt Url'ite_S1 l eeted ones as weD.. moming's agenda ineln4Ied a
career aervtces worIaIhop ada __
introd1K!tiOll to the 1993 TAA
recipi through a global caner
explo panel discuatiolL LuBell
with HedJeIger at tile Erick-son
PavDioIl foDowecL
'!ben .. ~ afternoon, condo
educatkm seminars gave aItmmi the
chance '110 attend two offour timeJJpro­grams:
Dr. Shoshana Tancer, -NAP'lA
Today and Tomorrow;" Dr. BOCIo
Schlegelmilch, "Bountiful Marketing
MlssiOD8lier: Marketing is CleBDg Up
Its Jmace;" Dr. John Mathis, "Jntema:
Uooal FIMIlce and 'I\ade;" aad Dr.
M1Im\V 4!QWWjzption and KaowIedge­based
CoJnpetition."
'lbe first.ever StudentlAlumni Ce1e­bration
In the new 1bwer Qd'e, let sea­soned
Thirds and students eJII)eI'ience
the "Thunderbird Mystique" as one,
"'Ibis scltooI, for me, was a reaIlv terrific
experience, " said Mike SanteIIaI\es '60,
"and these students are letting me see
that this basIl't changed." .And from cme
of the studenfs present: -ndldng to dle
alwnni is even better than I imagined,"
Country Western Casino Night
capped dt Friday's activities as unsea­sonably
warm evening temperatures
extended the fun, food, and memory­making
beyond the doom of the World
Business Building Lobby into a moodt
Arizona outdoors.
In spite of all the new excitement, tra­dition
was not cast aside. Those who
came for the Balloon Classic saw 1ift­offs
both Saturday and Sunday along
with an Air Show at the Glendale air­port.
Sixty-two alumni participated in
Saturda,y's golf and tennis toumament.
A cookout and "awards grab" that
evening rounded out this memorable
Homecoming '93.
(above) H(Y1M­coming's
St:udRnt/
Alumni Celebration,
held in the 'MtlJIy
rrmovated 7bwer
Cafe, IJrought
Tbirds Wgether 1(11"
some CT'OSS-generor
tionjun. Mac Mess­..,..
'7! (right)
~
..... 7bncer
...,Bodo
~UcAgreet
alwnni entering
their 1wmecuming
'93 continuing edu­eation
cI.asses.
Who's Who
Awards
The Thunderbird Who's Who
gained five members in January when
the Thunderbird Alumni Association
inducted new alumni to its ranks. The
Who's Who Award honors alumni
whose career accomplishments have
enhanced their reputations, placed
them in leadership positions within
their professions and brought honor
to Thunderbird. Recipients were:
• Melville S. Brown '69, President,
Executive Advisory Services, Inc.,
Arnold, Maryland;
• Shirley Wood Hartley '62, Director,
Family Services, Association for
Retarded Citizens, Palm Beach,
Florida;
• Alan L. Okene, '53, President and
CEO, General TIre Company,
Akron, Ohio;
• Victoria Gail Rickey, '75, Senior
Vice President, International
Business Group, J. L Case Company,
Racine, WJSCOOSin; and
• Eugene C. Sullivan '67, Executive
DIrector, Hong Kong 'Iburist Ass0cia­tion,
Hoag JCoDc. •
~JfDfBodo
.. " iii '71 iJa\ cHI­dlJM'tteIP"""'"
.., tnmtlB 10UA
tJlumni BontIltl T.
.A1.on.1ro '68, Patricio
Apin-e '77 tmdAdet
LaMb '83.
THUNDERBIRD XLVIII /21 1994 25
• Network
TAA Headline News
CHAPTER AWARDS $1.2S0
SCHOLARSHIP
In a leading program among TAA
chapters, the Washington chapter
awarded Thunderbird student August
Wood Cruikshanks a $1,250 scholarship
for the 1993-94 academic year. The schol­arship
represents the largest single grant
yet awarded by a T'bird chapter,
although the Phoenix Chapter has
awarded several scholarships in past
years and the New York Chapter is
awarding two $500 scholarships for the
1993-94 year.
The scholarship was made possible by
a recent phonathon that raised over
$4,000. "To pull it off we utilized formal
training from Thunderbird's development
staff, ran a tutorial, made the calls and fol­lowed
up with a mailer," said Washington
chapter president LuAnn Branch, '89.
"What makes the difference is having
alums talk to alums, because when this hap­pens,
enthusiasm just builds," she said.
"Our chapter has long-range goals to build a scholarship
fund that will be self-sustaining and to award two scholar­ships
a year," Branch explained, adding that the chapter
hopes to do even better in its 1994 phonathon.
CAREER DEVELOPMENT WORKSHOPS ASSIST ALUMS
From Boston to Seattle to Phoenix, Drake Beam Morin,
Inc. career development workshops have motivated alumni
to sharpen job-search skills and stay current in their
careers. Jointly sponsored by the TAA and Drake Beam
Morin, Inc. (DBM), the world's largest outplacement com­pany,
the workshops explore emerging workplace trends in
self-assessment, resume writing, reference effectiveness,
job planning strategies, networking, lead sources, inter­viewing
skills and career management.
Career development activities are one objective of the
TAA's five-year plan. The DBM workshops were facilitated
by Webb Elkins '63, a senior vice president at DBM. At the
Phoenix workshop, guest speaker Bernie Rethore, presi­dent,
Phelps Dodge Industries and World Business Advisory
Council chairman, joined the DBM program to deliver a
separate address entitled "Managing Successful Careers in
the '90s."
TAA LAUNCHES TRAVEl/EDUCATION PROGRAM
An alumni travel program has been developed as part of
the TAA's continuing education initiative. The first destina­tion
will be Geneva, Switzerland. Negotiations for lectures,
seminar locations, and landscape tours are now underway.
For more information contact the TAA, do the Alumni
Relations Department.
ALUMNI DIRECTORIES HAVE ARRIVED
The 1993 Thunderbird Alumni Directory is off the press.
Although high demand delayed the publication of the 285-
page directory, alumni orders are now being filled.
KLEIN HONORED WITH CHAIR
The T AA Board of Directors awarded a chair to Joe
Klein '47, TAA honorary trustee and retired president of
Pluess-Staufer Industries, Inc., on the occasion of his step­ping
down from the Board of Trustees in October. Klein, an
advisor to the TAA since its formation, has contributed
26 THUNDERBIRD XLVIII 121 1994
T'bird student
August Wood
Cruikshanks,
recipient of the
Washington chap­ter's
$1,250 schol­arship,
enjoys a
casino game with
chapter president
LuAnn Branch
'89 during Home­coming
'93. Photo
by Ben ConneUy
'93.
ARIZONA
Phoenix
The Phoenix chapter of the
National Society of Fund Raising
Executives gave a "Spirit of
Philanthropy" award to the Phoenix
chapter of the TAA during a banquet
held November 17 at the Ritz Carlton
Hotel in Phoenix. The chapter was
recognized for its work in support of
Thunderbird's 10()O;6 Participation
Campaign.
A Career Development Workshop
for Executives, sponsored by Drake
Beam Morin, Inc., was held for the
Phoenix chapter on December 4 at
the Thunderbird campus. Topics
included self-assessment, building a
dynamiC resume, job search strate­gies
and interviewing. (See "TAA
Headline News" left).
For more than a year, the Phoenix
chapter has been hosting a 6:00 p.m.
alumni barbecue at the Pub the third
Friday of every month (except for
changes in May, August and
December). T'birds gather for burg­ers
and bratwurst ($2.00; all you can
eat) around 6:00 p.m. and usually
stay throughout the evening.
Teresa Smith- workshop with senior vice presi-
DeHesus '90, TAA Drake Beam dent (center
Phoenix Chapter Morin, Inc. pre- right) and
president (left), senters: Ron Elizabeth
celebrates a weU- Venckus, vice VaiUancourt, vice
attended career president (center president (right).
development left); Joan Levine,
CALIFORNIA
LosAngeles
A holiday party was held at Diane
Carter Veiller's '86 new abode in
West Los Angeles on December 3.
Reminders are sent regarding:
Downtown First Tuesdays which
take place monthly at McCormick &
Schmicks in the First Interstate
World Center; Pasadena Third
Thursday at another McCormick &
Schmicks location at 111 N. Los
Robeles; and Santa Monica Last
Thursday at Pentola Taverna at
310 Wilshire Blvd.
Orange County
Anthony Munoz, Director of
International Operations for
American Racing, International, was
the guest speaker at the chapter's
annual holiday dinner on December
2. He addressed the topiC "Entering
the Japanese Automotive Market."
The chapter participated in a
Thunderbird hospitality evening on
November 11 at the Sheraton Los
Angeles Airport Hotel. They met
with Associate Dean of Admissions
Judy Johnson and Professor of
International Studies, Dr. Roe
Goddard.
Effective June 3, 1993, First
Thursday meetings have been moved
to the Red Lion Inn in Costa Mesa
San Diego
A formal annual meeting including
election of officers and planning for
1994 has been re-scheduled for
March 10, 1994.
A pioneer reunion and networking
event, organized last fall by Jerry
Olson '50 for alunmi who graduated
between 1947 and 1965, featured
"Now and Then" videos and short
presentations by representatives of
each class. Randy Schilling, Associ­ate
Vice President for Development
at Thunderbird, provided an update
on the School.
Chapter members have taken the
initiative in international business:
Bruno de la Mata '88 attended the
Institute of Latin Professionals'
meeting with Ambassadors James
Jones (U.S. to Mexico) and Jorge
Montano (Mexico to U.S.), while
Eric Denniston '80, chapter presi­dent,
Anthony Savarese '74, chapter
vice president, and AI Williams '70
have founded the San Diego-Tijuana
Sister Cities Society. Jeri Denniston
'78 has accepted the position of
executive assistant and together they
work to address a wide range of
issues for those interested in San
Diego-Tijuana relations.
San Francisco
A holiday party was held
December 1 at Cafe Latte where the
chapter holds its First Tuesday meet­ings.
Third Tuesday meetings are at
the Blue Chalk Cafe in Palo Alto.
Lori Nelson-King '88 has started a
Thunderbird Book Club for Bay Area
Tbirds. Call her at 415-712-9312 for
more information.
DISTRICT OF COLUMBIA
The annual holiday party was held
December 16 at the Potowmack
Landing Restaurant in Alexandria,
VA. Chapter members also attended
a cocktail reception at the French
Embassy on January 12, held at the
culmination of Thunderbird's
Winterim in Washington D.C.
program.
The annual dinner and elections
were scheduled for January 28, at
Trader Vic's Restaurant at 16th and
K Sts. Also noteworthy, in an effort
to promote Thunderbird in the D.C.
area, the chapter is enlisting local
Tbirds to speak before groups of
small to medium-sized businesses in
the area
FLORIDA
South Ftorida
The First Tuesdays held at the
Place St. Michel in Coral Gables
bring out dozens of South Florida
Tbirds every month. At the October
meeting, representatives of the '50s
through the '90s were present. Maria
Giangrasso '89, new chapter presi­dent,
invites all in the area to partici­pate.
A holiday party held at the
home of Marianne and Vince Daniels
'74 was attended by 100 chapter
members.
GEORGIA
Atlanta
Elections were held at the
November 2 meeting, and congratu­lations
are in order for Mark Rush
'92, the new Atlanta AIunmi
Association President. Randy
Schilling from the Thunderbird
Development Office was also on
hand at the meeting to discuss the
progress of AACSB accreditation for
the School. Earlier in the day, he had
met with Atlanta alunmi regarding
the 100% Participation Campaign.
John Schultz '71 volunteered the
Atlanta Chapter to participate in the
100% Campaign with ten members
calling local alumni as a follow-up on
a direct mail piece asking for contri­butions
to assist the School with
scholarships, library improvements
and class projects.
ILLINOIS
Chicago
Chicago
alumni
attended a lun­cheon
on
November 17
featuring
guest speaker
R.James
Woolsey,
Director of
Central
Intelligence.
Woolsey
addressed
the issues of
industrial
espionage,
interna-tional
ter­rorism,
nuclear
prolifera-tion
and
the evolving role~::~~----~I!!!!';;~::'J'
of the Central Intelligence
Agency with the end of the Cold War.
The event was cosponsored by the
Executives' Club of Chicago and the
Chicago Chapter of the TAA. The
informative event was part of a pro­gram
established to move forward on
the chapter's two primary objectives:
increasing networking possibilities
and the visibility of Thunderbird in
the Chicago area
The chapter has finalized several
agreements with major organizations
in Chicago to cosponsor events
addressing relevant issues and featur­ing
national and international figures.
This will provide alumni with key
forums to expand their business con-tacts
as well as provide opportunities
to hear CEOs of major corporations
and senior officials from U.S. and for-eign
governments.
Ann F. Rosen '82, director of inter­national
sales and business develop­ment
for ACCO World Corporation,
spoke on "Women in International
Business" at the December 7 First
Tuesday meeting at Catch 35. Robert
Dillworth '68, gave an informal talk
on opportunities in international
business at November's First
Tuesday event.
Plans have been made to sponsor a
public debate, "The Israel-PLO
Agreement and the Middle East
Peace Process: What Next?," on
February 24. Panelists invited include
two Arabs and two lsraelis, along
with a moderator from National
Public Radio.
Robert W. Galvin, Chairman of the
Executive Committee at Motorola
Inc., is scheduled to address the
chapter on March 16. His topic is
"Doing International Business in the
21st Century."
R. James Woolsey,
Director of Central
Intelligence,
addressed
Chicago Tbirds
and Chicago
Ex ecutives' Club
members on
November 17 at the
Palmer House
Hilton.
THUNDERBIRD XLVIII 121 1994 27
• Network
More than 15
T'birds and guests
gathered at
Weekends restau­rant
in Caracas,
Venezuela last year
including, counter­clockwise
from bot­tom
left: Popola
Gonzalo '95, Moira
Gallagher '93,
James Pesnell '93,
Robert McBride
'85, Jose Garcia
Alvarez, Paolo
Facci '85, Walter
Bustard '58 and
two other guests.
MISSOURI
St. Louis
A quarterly First Tuesday was held
December 7 at McGurk's.
Suggestions/assistance with meet­ings,
etc. are being solicited to
increase participation.
NEVADA
Las Vegas
The December 7 First Tuesday
was planned as a roving dinner at
Gandhi India's Cuisine restaurant
located at 4080 Paradise Road.
January's meeting featured an exer­cise
in creative finance skills at the
Silver Dragon Chinese Restaurant.
NEW ENGLAND
Drake Beam Morin, Inc. offered its
facilities and expertise to T'birds at
no charge during a Career
Development Workshop held
September 24 in Boston (See "TAA
Network Headlines," pg. 26).
On October 24 the chapter made
its debut at the "Head of the Charles"
Among the New
England T'birds
who attended the
Head of the
Charles races in
Cam bridge were
(left to right) Nobu
Kondo '83, Patty
Knight '85, Greg
Grande '91, Jeff
North '92 and Sam
Murugasu '73.
28 THUNDERBIRD XLVIII /21 1994
boat races by staffing a Thunderbird
booth near the finish line. A Brazilian
roving dinner was arranged by
Elizabeth Ozon '86 for November 18
at the Pampas Churrascaria in
Cambridge.
This year's holiday party, held
December 7, was moved to Top of
the Hub in downtown Boston. Dr.
John Mathis, chairman of the World
Business Department at Thunder­bird,
gave an update on the School
and discussed changes in the busi­ness
environment. New chapter offi­cers
presented at the meeting were:
Nobu Kondo '83 president, and two
vice presidents, Peter Moon '89 and
Katherine Brand '92. Greg Grande '91
remains a vice president and trea­surer.
Yvette Morrill '83 continues
her responsibilities as chapter
newsletter editor.
Plans are in the works for a ski
weekend March 4-6, at The Inn at
Sunapee in southern New
Hampshire. Two T'birds, Ted and
Susan Harriman '59, have owned the
country inn since their retirement in
1989 after almost 30 years working
overseas.
First Tuesdays continue at EI
Torito's Restaurant, 20 Clinton
Street, across from Quincy Market in
downtown Boston. Join in for drinks
and munchies starting at 5:30 pm.
NEW YORK
The 1993 Thunderbird Boat Party
started out with a roar ... of thunder,
unfortunately, which put a damper
on attendance. It did not, however,
put a damper on enthusiasm. More
than 200 faithful eI\ioyed a dry and
pleasant night of revelry as the rain
clouds dissipated and the Manhattan
skyline loomed. The party was
notable because it marked the chap­ter's
first attempt to direct fund-rais­ing
dollars into Thunderbird
scholarship funds. Although atten­dance
proceeds didn't break even,
the chapter decided to fund two
$500 scholarships from its existing
reserves.
The New Grads Outreach
Committee hosted the first "New
Grads Reception Brunch" on
October 10 at Sylvia's in Harlem.
Despite the 20-degree drop in tem­perature,
17 new and seasoned
alumni and their friends eI\ioyed a
hearty southern-style brunch and
gospel music. Another reception was
planned for March 12, followed by
ice skating in Central Park. Call the
chapter's hotline (212) 713-5744 for
details.
Congratulations to Steve Doyle '82
who was elected chapter president.
And special thanks to Maria Houle
'87 who, in stepping down as presi­dent,
accepted new responsibilities
as secretary, and to Christy Grieff
'83, former secretary, for her service
to the New York Chapter.
OHIO
Cincinnati
Cincirmati area T'birds hold First
Tuesday meetings at Barleycorn's on
the River, in Newport, Kentucky.
OREGON
Portland
The success of October's Yamhill
County Wine-Tasting Tour was fol­lowed
by a holiday party. Chris
Karlin's '86 new home, with its 1911
fireplace hearth, provided an appro­priate
setting for the party.
Meanwhile, T'bird Tuesdays con­tinue
at the Red Lion Lounge in
downtown Portland.
Chapter President Clare Jones '90
circulated a list of Oregon-based
international organizations to help
chapter members maintain their
interest in language skills, interna­tional
awareness and business
issues. Effective January 1, Jones
stepped down as president. She was
replaced by copresidents Steve
Goffena '92 and Jeff Gunzelman '87.
Ron La Graff '92 is secretary.
PUERTO RICO
Puerto Rico T'birds hold First
Tuesday meetings at Pizzeria Uno's
Centro Europa, Avenida Ponce de
Leon 1492, across from Bellas Artes.
TEXAS
Houston
A semi-formal holiday party was
held December 4 at the home of
Roxanne '73 and Mike Skawin '74.
Thanks to Martina Mitchell Gallagher
'85 for representing Thunderbird at
Rice University's Graduate School
Day in October. The chapter also
published a Houston area alumni
directory.
DallaslFort Worth
A Charles Dickens Christmas
Party was held at Peggy McNiel's '78
home on December 18. The
Dallas/Fort Worth area T'birdsjoined
other Texas chapters for a weekend
tubing trip on the Guadalupe River.
San Antonio
Apparently the September event
went so well that the San Antonio
Chapter organized another First
Tuesday at Boardwalk Bistro, The
Wine Shop, in November.
WASHINGTON
The Washington Chapter, in con­junction
with Drake Beam Morin,
Inc. presented a "Careers in the 90s"
workshop on October 26 (See "T AA
Headline News" pg. 26 for details
about the workshop and the chap­ter's
recent fund-raising phonathon
and scholarship award). The biggest
event of the year, the annual holiday
party, was held December 5 at The
Chateau Ste. Michelle Winery in
Woodinville, WA
CZECH REPUBLIC
Prague
Czech Republic T'birds are helping
plan the 1994 Thunderbird European
Reunion to be held in Prague on June
16-19. Among those gathering at
Robert Borghese '93 and Morris
Thorpe's '92 new apartment for plan­ning
meetings and First Tuesdays
are: Pavel Kriz '70, Jon Marshall '85,
Bill Bindseil '93, Ross Mrazek '93,
Mark Wheat '91 (since departed for
Moscow) and current student
Tamara Waidelich. For more infor­mation
call Morris Thorpe or Robert
Borghese at (42-2) 692-4382 or Bill
Bindseil at (42-2) 253-171.
Making merrwries
in Bangkok,
Thailand last
September were,
from left clockwise:
Wira Lapjatuporn
'91, Panee
Chetphongphan
'90, Malee
Trimahaloek '91,
Penjai Chumroum
'91, Lisa Trousdale
'91 and
Prudhiphol
Pindhaprateep '91 .
NETHERLANDS
Amsterdam
The new year will bring change to
the Amsterdam Chapter: T'Bird
Tuesdays will move to Max, a new
grand cafe located just off the
Leidseplein in the recently renovated
area also housing Amsterdam's
Casino and Lido Theatre.
POLAND
Warsaw
Taide Guajardo '89 and Carol
Schuster'83 are developing a TAA
chapter with other T'bird alumni in
Poland. They have chosen the
Harenda Bar for monthly First
Tuesdays and hope to recruit all the
T'birds in Warsaw. For information
contact Guajardo, 48-39-121008 or
Schuster, 48-22-440022.
The Alumni
Relations Office
has implemented
new database
software to bet­ter
maintain and
enhance the
Thunderbird net­work.
Alumni
data continues to
be released to
the Thunderbird
community for
noncommercial
purposes. Please
contact Alumni
Relations if you
elect not to have
your name and
preferred contact
information
given to your
peers on request.
THUNDERBIRD XLVIII 121 1994 29
• Updates
1947-53
Howard S. Nelson '47 is retired. He lives in
Heredia, Costa Rica Robert E. Peck '50 is
retired from Grossmont College. He lives in
La Mesa, CA. Frederick D. Jeroy '51 is the
president and owner of Jeroy International, a
consulting firm. He lives in Houston, TX.
John E. Greyer, Jr. '52 is president of XML
Corporation of Austin, Texas. He lives in
Austin. John F. Gearhart '53 is a partner at
Associated Western Services. He lives in Gar­den
Grove, CA. Thomas B. Hitchcock '53
is retired from Citibank N.A He lives in
Stamford, CT. Robert Morehouse '53 is a
visiting associate at the Reischauer Institute
of Japanese Studies, Harvard University. He
and his wife Takako, live in Tokyo, Japan.
REUNION
1954 November 1994
Gerhard Lorenz is president of D. Lorenz
KG in Dusseldorf, Germany. William A.
Marks is retired. He and his wife, Mary Alice,
live in Kilmarnock, VA.
1955-59
Harry Lauback '56 is managing director, Far
East, for Gomaco International of Ida Grove,
Iowa He lives in Kailua, Hawaii. Winthrop
A. Wyman '56 is founder and chief executive
officer of OMI Petrolink Corporation and has
taken on new responsibilities as chairman of
Chiles Offshore Corporation. He stepped
down as chief executive officer of OMI Petro­link
at the end of the second quarter of 1993,
but will provide advisory services and contin­ue
to serve on the board as vice chairman.
Roger Coombs '57 is a procurement analyst
with the Department of Defense. He and his
wife, Jean, live in Granville, OH. Fred
Andresen '58 is a vice president for Direct
Net Telecommunications, Ltd. of Newport
Beach, California He and his wife, Betty
Andresen, live in Corona Del Mar, California
J. Dean Huelat '58 is a sales engineer at
Rapistan Demag Corporation. He lives in San
Jose, Costa Rica William S. Neel '58 is
assistant vice president for Andreini & Co. He
lives in Mountain View, CA. Peter L. White
'58 is retired from the Bank of Boston. He
and his wife Patricia live in Brownfield, ME.
Richard L. Davis '59 is retired from J.R.
Simp lot Co. He lives in Nampa, ID. Louis J.
Porta '59 is retired from the Black Butte
Coal Company. He lives in Green River, WY.
196O-B3
Dan Heath '60 is self~mployed manufactur­ingjeans.
He and his wife, Joan, live in EI
Paso, TX. Roger L. Hudkins '60 is the exec­utive
vice president for MidAmerican
National Bank & Trust Company. He lives in
Toledo, OH. John F. Kieser '60 is employed
in investments management He lives and
works in Oakland, CA. Paul Reiss '60 is the
owner of Tangram Company in Danbury, CT.
His most recent project is selling a process to
preserve freshly picked flowers, fruit and veg­etables
for up to eight weeks, which he hopes
will boost Mexico's food exporting business.
Robert E. Barnes '61 is retired as president
and chief executive officer for Bay View
Federal Bank. He lives in Bodega Bay, CA.
J . Steven Cole '61 is executive vice presi­dent
at Genderm Corporation, a pharmaceuti­cals
company located in Lincolnshire, lL.
Burton A. Lazar '61 is the president of The
Arizona Stagecoach Company. He lives in
Tucson, AZ. A. James Perry '61 is the presi­dent
of Advance Financial Corporation locat­ed
in Atlanta, GA. Charles E. Carter '62 is
retired from Douglas Aircraft Co. He lives in
Huntington Beach, CA. Richard E. Hayes
'62 is a financial consultant at Brickell
Services Ltd. located in Souzas, Brazil.
Alan T. Hill '62 is the president of Corpora­tion
for Educational Technology. He lives in
Indianapolis, IN. Kirk R. Winkelmeyer '62
is president of S.M.I. Creations Ltd. located in
Fort Collins, CO. Robert Coulter '63 is the
sole owner of South Pacific Equipment and
Repair, Inc. and Samoa NAPA, Inc. located in
pago Pago, Am. Samoa His wife, Lina, and
their four children, Mickey, Canleron, Beck
and Melissa, pitch in to help with the busi­ness.
Bruce L. Heine '63 is a national
accounts manager for the Pharmaceutical
Division of Miles Inc. He lives in Dublin, OH.
Don Hellbusch '63 is manager, the Pacific,
Mexico and Latin America for Teledyne
Hyson located in Cleveland, OH. Alan R.
Home '63 is the country manager for spare
parts sales to E.C. countries for Suzuki Motor
Corporation. He lives in Hamamatsu,
Shizuoka, Japan. Perry D. Jefferies '63 is
owner of Sistemas Educacionales located in
Mexico City, Mexico. He lives in Galveston,
TX. Richardson B. Smith '63 is self­employed
in commodity futures trading. He
and his wife, Laura, live in Darien, CT.
REUNION
1964 November 1994
Thomas E. Jones is general director for
Productos Gerber, S.A. de C.V. He lives in
Mexico City, Mexico. Marvin Midthun is
self~mployed offering legal services in Aitkin,
Minnesota Dwight W. Smith is self­employed
in publishing and advertising. He
and his wife, Eileen, live in Lakewood, CA.
Charles L. Wmkelman is the marketing
director at Hemisphere Financial Ltd. He lives
in Miami, FL.
1965-68
Mark E. Fairbanks '65 is the manager of
exports and military sales at Sorrento Cheese
Company, Inc. He lives in Ridgewood, NJ.
Charles Fidlon '65 is a financial consultant
for Shearson Lehman Brothers in Melville,
New York. He lives in Huntington, NY. David
S. Arms '66 is the president of American
Research & Management Company. He lives
in Marion, MA. Ralph C. Lambert Jr. '66 is
a consultant at Thai Financial Syndicate locat­ed
in Bangkok, Thailand. Christian Larsen
'66 is a partner and chief operating officer for
Arian, Lowe & Travis, a Louisville, Kentucky,
advertising and marketing agency. He lives
with his wife, Eleanor, in Glenview, KY.
Joseph M. LoPiccolo '66 is employed in
sales and marketing for Medimpex
NorthAmerica Inc., a bulk pharnlaceuticals
company. He and his wife, Nancy, live in
Ridgewood, NJ. W. David Watkins '66 is a
self~mployed life insurance agent and region­al
representative. He and his wife, Sue, live in
Aptos, CA. Yervant Chekijian '67 is the
chief executive officer of Berkeley Hotel
Management Inc. He lives in Boston, MA.
Gary B. Hawk '67 is an agent for financial
planning at Mass Mutual. He and his wife,
Sandra, live in Fort Thomas, KY. David
Hicks '67 is CEO for Hicks Consulting Group
(Telecon), providing software consulting ser­vices.
He and his wife, Ann, live in Lafayette,
CA. Robert L. Koprowski '67 is vice presi­dent
of sales and marketing at Peoria
Disposal Co. He lives and works in Peoria, IL.
David J. Liddle '67 is marketing manager,
Hallmark Cards Australia He lives in Glen
Waverly, Australia Bruno Modica '67 is
self~ployed in the executive search indus­try.
He lives in Wilmington, DE. William
"Bill" Page '67 is an analyst at Santa Fe Re­Creations,
a designer, manufacturer and dis­tributor
of coats. He and his wife, Claudia, are
building a solar home near Ojo Caliente, 55
miles northwest of Santa Fe, NM. Bill is sub-stitute
teaching at the local high school and is
very involved in Claudia's $1 million plus busi­ness-
both the new retail store in Ojo and the
main operation in Denver. Steven E. Vest
'67 is the chief executive officer of Health &
Leisure Concepts, Inc. operating in Ft.
Lauderdale, FL. S. Lee Alliston '68 is an
administrative assistant at Ford Motor
Company located in Allen Park, MI. Ronald
T. Alonzo '68 is the vice president, marketing
and sales at Somat, a waste reduction technol­ogy
company located in Coatesville, P A.
Sang H. Choo '68 is the president of Modtek
International, a trading company. He lives in
Orinda, CA. James F. Corzine '68 is the gen­eral
manager of Orquideas Royal S.A. He lives
in Santa Fe de Bogota, Colombia John E.
Gilbaugh '68 is a vice president and manager
at Bank of America NT and SA. He lives in San
Marino, CA. John A. Hobbs '68 is the presi­dent
of Enviromark Corporation. He lives in
Davenport, Iowa with his wife and their
daughter, Keenan "Addie," born in July, 1992.
Thomas R. Jiminez '68 is a senior vice presi­dent
for Noble Sports Marketing at Noble
Broadcast Group. He and his wife, Anita, live
in San Diego, CA. J. Dolph Johnson '68 is
senior vice president at Spencer Stuart
Associates located in Sao Paulo, Brazil.
Thomas Kreuser '68 is a broker and owner
of Century 21 Kreuser and Seiler, Ltd., a real
estate finn in Libertyville, 111inois. He lives in
Libertyville. Richard Krumm '68 is an assis­tant
vice president for Banque Nationale de
Paris in New York, NY. Takashi Kurisaka
'68 is a managing partner at Egon Zehnder
International, Inc. He lives in Yokohama,
Japan. James Vardon '68 is self~mployed.
He and his wife, Susan, live in Nevada City,
CA. Richard Zecher '68 is a writer. He and
his wife, Linda, live in Keswick, VA.
REUNION
1969 November 1994
Rafael E. Deschapelles is programs manag­er,
MexicolSouth America for Delco-Chassis
Division of General Motors. He and his wife,
Barbara, live in Troy, OH. Deanne Dietrich
is a treaty reinsurance underwriter for CNA
Insurance Company. She lives in Chicago, lL.
Lowell C. Elmore is the director of market­ing
operations for Lockheed Finance
Corporation. He lives in Cardiff By The Sea,
CA. Louis E. Frassinelli is self~mployed as
an attorney. He lives in Bakersfield, CA.
Norvell Giles is in sales for North Park
Hardware. He lives in San Diego, CA.
Dale P. Kernes is a courier for the U.S.
Courier Corporation. He and his wife, Debbie,
live in San Diego, CA. Charles R. LaGrange
is the sales manager and a board member at
Starr Produce Company, Inc. He and his wife,
Margarita, live in Mission, TX. Ross Quan is
the Asia regional marketing manager for
CH2M Hill International Corporation, an envi­ronmental
services company. He lives in
Foster City, CA. Ramon Urbano is a regional
sales manager at Cargill Inc./Gertens Cocoa
He and his wife, Karen, live in Westfield, NJ.
1970-71
Harley H. Barnes '70 is a senior vice presi­dent
at First Interstate Bank of Arizona locat­ed
in Phoenix, AZ. James W. Barrett Jr. '70
is in ordnance business development at
McDonnell Douglas Helicopter Co. He lives in
Mesa, AZ. Ervin Beal '70 works in the corpo­rate
section, legal department of J. C. Penney
Co. He was married December 30 to Maggie
Bolin, who is secretary to the vice president,
director of investor relations atJ. C. Penney.
He lives in Dallas, TX. Carol A. Chase '70 is
the vice mayor of the City of Cloverdale. She
lives in Cloverdale, CA. Linda J. Eaton
Veblen '70 is the human resource manager at
Ervin Beal '70
Buck Brown '71
Peter A. Vos '58
of Cedar Falls, IA
recenUy wrote the
following correc­tion
to an inaccu­rate
article he saw
in a magazine:
'The Monterey
Institute of
International
Studies is rwt the
only u.s. graduate
schoolcontbining
language training
with business
skiUs. Thunder­bird,
The Ameri­can
Graduate
School of
International
Marw,gement ... has
offered a master's
in international
marw,gement
since 1946. "
(Now that's
alma mater
ambassadorship!)
THUNDERBIRD XLVIII /21 1994 31
• Updates
III 1-. • 'r k ••• *1*_11
..., UIIIi=. dIowa
, 'wiIhRt stWtIhim a
--.d 8IaDce, YOUDI Diego Veitia
... ........, iUs poor luck in find­inI
ajab when he cr08I!Ied paths
wit:h a Scandinavian gentleman who
~ an obscure school of
international management in
Glendale, Arizona, His advice would
change the COUIge ofVeitia's life:
"Build on your comparative advan­tage,"
he told the Cuban-born
Veitia "Develop your back­ground
in languages, Use your
knowledge of Latin culture to
set yourself apart,"
The words struck a chord in
Veilia that resonates to this
day: ". believe that every one
of lIS has some personal com­parative
advantage," says
Veitia "My philosophy is, if
you stick with that advantage,
and develop it, not only will
you follow a path that you can
Diego Veitia '66 do weB, but one you can eIUoy,"
"OJl(, of tll(J
grNifest
asslt ra Jl(es
of PNI {(' ...
is iJlt('rd('­P('
Jl d (' Jl (('
til roltgh
('( Jllllll (' r (('
a Jld trade. "
Abandoning his job search tem­porarily,
Veitia's path soon took him
to Thunderbird to develop his com­parative
advantages: "For me,
Thunderbird opened the door to
international business, After
Thunderbird, • felt I had a level
starting field,.a foundation and a
basis to build a career,"
As if in testimony to the
Scandinavian's well-heeded advice,
Veitia's career took off promptly
after'lhundelbird when he turned
his attention to Latin America to
...... and market a variety of c0n­sumer
and industrial products for
:A.E. Staley Manufacturing
Company. Later, in the early '7011,
Tuppetware International and the
WUltiazer CoInpaoy hired Veitia to
.... jointvemures and other tlI, ' .... tbmugbout Latin
.Ataedca. Then, in 1975, while deYel­f.
IllID8joint vemures for RaIIIton
..... and Pl'ude.nUal Bache in
CoaaRlca, VeitIa was tapped to
88Ii8t in tile C!I!!It.abIiIIb oftbat
C01IIltITs stock exd1ange.
Veitia n!8ects tondI;y on his !Ole
in the development of tile Costa
Blcan exdutnge, now one of tile
ID08t reepected stock IR8I'ket.s in the
Americas. "'lboIIe were probabJ;y the
best years of my life as far as chaI­lenge
and fuIftDment," Veitia sa,ys,
"The money WB!.'t there in tlIoIIe
darB, but I had some very memo­rable
and rewarding times. "
Today, Veitia has again left his
mark on the intemational investr
ment community with the stunning
perfonnance of his own
IntemaUonal Assets Holding
C

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Full Text

•
TIle American
Gmduate
Sclwolof
i nternational
Manageme nt
Volume XLVIII,
Number 2
1994
NAFTA
Means
Business
•
Bioindustry
Directory
Published
TO OUR READERS:
TABLE OF CONTENTS
2 NAFrA Means Business:
9
10
11
12
14
19
22
24
Thunderbird Alumni See
Benefits Under NAFTA
Finding Answers at the
NAFrA Center
Viewpoint:
NAFTA's Effect on Japan
Trustee Profile:
Ernesto Martens Rebolledo
Trustees Have Global View
International leaders chosen for
Thunderbi'rd Boa'rd of Trustees
Campus News
Win~m Adds Courses and
Destinations; Grraduates Enter
New Year, New Wor-ld
Footnotes
Bookstore Catalog
Homecoming 1993
Events, Thunderbird Alumni
Association Awards
26 Network
31 Updates
On the Cover:
Int.ernationaUy kno'lpn artist David
Biedrzycki c'reates a vision of NAFTA 's
new business and continental connections
for TIlunderbird maga;tine.
Thunderbird Magazine
Volume XLVTII, Issue 2
1994
A publication of the
AlUllUli Relations Office of
The American Graduate
School of International
Management, 15249 N. 59th
Avenue, Glendale, AZ
85306-6006 (602) 978-7135
TELEX 187123
FAX (602) 978-8238
Assistant Vice President for
Communication and Editor.
Nelda S. Crowell
Publication Specialist and
Managing Editor:
Karen Enyedy Breunig
Contributing Editor:
Pam Selthun
Conllibuting Writer:
Susana Howell
Communication Secretary:
JoruUl Toole
Design:
Pat Kenny Graphic Design
Du·ector of AlUllUli
Relations and Publisher:
Bobbie M. Boyd
Assistant Director
of Alunuli Relations:
Michelle Olson
Alumni Relations Staff:
Janet M. Mueller
Executive Secretary!
Office Manager
Advertising Director,
Thu;ruierbini magazine
Jane Kidney
Secretary
Helen Grassbaugh
Receptionist
Ruth E. Thompson
Administrative Assistant
Donna Cleland
Data Base Adminisb"ator
Lucille Censoprano
Data Entry Clerk
A typesetting elTor occurred in the article on page 10 of Thunderbird magazine Vol. XLVIll, No.1,
"Opinion on the Middle East," in which several words important to the text were inadvertently omitted.
The error ocCurs in the third paragraph of the artide, and the correct sentence should read as follows:
Thefundamentalist movementHamas,financed by fram, was gaining ground in the
occupied territories. Ara/at's backing of Saddam Hussei,n during the Gulf War ended the
financial SUPP01-t of Saudi Arabia and other Gulf states, a'Tl,d the disintegration of the
Soviet Union left the PLO without its prinqipal supporter on the world stage.
This was an unintentional error tllat occurred in the typesetting process after the article had been submit­ted.
It should not in any way reflect on the credibility and reputation of the author, who was not consulted
nor advised of the final version of the article.
Thunderbird Alunuli
Association 1993-94
Board of Directors
and Officers
Chairman of the Board
Stephen K Orr '79
President
H. Gene Wick '60
Vice Presidents
Maarten Fleurke '79
Thomas D. Hobson '79
LindaJ. Magoon '84
Secretary
Bobbie M. Boyd
Ex Officio Members
Roy A Herberger, Jr.
John E. Berndt
Board Members
John C. Cook '79
George T. DeBakey '73
Michael T. Dillon '78
Webb F. Elkins '63
McDiarn1id R. Messenger '72
Carolyn Polson O'Malley '70
JosephA O'Neill '80
Richard E. Ragsdale '67
Mike A Santellanes, Sr. '60
Martin E. Susz '79
Martha S. Van Gelder
Gypton '88
Daniel D. Witcher '50
Honorary Board Members:
Joseph M. Klein '47
Thtmderbird, The Amelican
Graduate School of illtemational
Management, is committed to
non-discrirninatory practices in
employment, adnlissions, and
educational progrrullS and activi­ties.
Thunderbird is an equal
opportunity, affirmative action
employer that complies with
applicable federal, state and
local laws, statutes, orders and
regulations prohibiting discrimi­nation
on the basis of race,
color, religion, national Oligin,
sex, age, disability and veteran
status.
Directory Points to New Business
When planners know where they're starting
from, they have a better chance of reaching
their goal. For economic planners in Arizona,
a goal of attracting new bioindustries to boost
the state's economy came one step closer in February with
the publication of the Arizona BWiruJ/ustry Directory.
Dispelling the popular belief that only 20 to 25 finns
comprised Arizona's biotechnology industry, a Thunder­bird
research team identified more than 150 companies
operating biomedicallbiotechnical businesses in Arizona.
"The Im\iority of these finns are in the manufacturing sec­tor,
with products ranging from ultrasound diagnostic
transducers to dental tloss," said project director Dr. John
O'Connell, C.v. Starr Professor in the Department of World
Business and director of
Thunderbird's International
Risk Management Institute.
Along with manufacturers,
the directory lists medical
and scientific supply houses,
research laboratories and ser­vice
firms which offer such
specialties as microscopic
equipment repair or surgical
gown sterilization. The 160-
page directory includes an
introduction, brief summaries
of biomedical research at the
state's universities, a listing of
bioindustry firms by business
sector, an alphabetical listing,
and a regional listing by city.
Senior research associate
Angus Lyon '93, assisted
O'Connell with the project
along with professors at
Arizona's three state universi­ties
and members of the
Governor's Strategic Partner­ship
for Economic Develop­ment
(GSPED). According to
~on, "the directory will pro­mote
networking among
biotechnology businesses and
researchers and attract new
national and international busi­ness
to the state." For example, a
heart valve manufacturer in
search of an expansion site might
look more closely at Arizona
were it to learn through the direc­tory
that medical equipment sup­pliers
and testing laboratories are
also located in the state.
"Our aim is to increase export
of Arizona services and products
and bring new joint ventures as
well as international projects to Arizona's growing
biotechnology industry," said O'Connell, who is using the
directory to involve the Thunderbird alumni network in
marketing Arizona's newly identified biotechnology indus-try
to the world. '
The project opened in April of 1993 with initial funding
of $25,000 from the Flinn Foundation, Arizona's leading
charitable foundation. The Flinn Foundation has often
combined an interest in the standard of healthcare in
Arizona with an interest in education. Upon review of the
project in late 1993, the Foundation awarded an additional
$114,000 for its completion.
Chairing the Professional Advisory Board that oversees
the project is Dr. John McDonald, director of research at
Boo:rd Chairman Dr. John
McIkmoJd, directur oj
msearch at Mayo Clinic
Scottsdnle (center lAift), in his
1IJJxmJJqry with Thu1idert>i1'd
Dr. Jolm O'Connell (lIift),
international progrrlm spe­cialist
(center right), and
Angtl$ Lyon '93, senior
1YJSeareh associate (right).
Mayo Clinic Scottsdale and an
educator/scientific researcher
known internationally for his
work in lung cell biology.
Among the advisory board's
eight members are representa­tives
from additional medical
research institutes, Arizona
State University, the Univers­ity
of Arizona, and biotechnol­ogy
businesses in Arizona.
The Arizona Bioindustry
Directory project is only the
first in a series of business
development projects that
will emerge from the Inter­national
Risk Manag~ent
Institute, an arm of Thunder­bird's
new CIDER (Center for
International Business Educa­tion
Research). What lies
ahead for the Institute?
"Similar research projects
t>. for other industries could be
~ developed for emerging econ­~
omies in the former Soviet
~ Union, Latin America or any­~
where in the world," O'Connell
Vl said. Cross-industry projects
such as a study of risk man­agement
practices outside the
U.S. and development of an
international risk management
library are other possibilities.
1b submit a project idea for
the International Risk Man­agement
Institute or order a
copy of the Arizona Bio­industry
Directory, tum to
the mail-in card on the inside
back cover of this issue of
Thunderbird magazine. •
N A L'll'A
1. .'.". . ...(.1 .... .tl
by Julia Culver-Hopper
Business
Thunderbird alumni see benefits under
NAFFA as business and competition
connect a continent.
The North American Free Trade
Agreement (NAFTA), which
went into effect on January 1,
1994 and will be fully imple­mented
by 2009, gave birth to the
world's largest free trade area with 360
million inhabitants and a combined
GDP of $6.5 trillion, stretching from
"the Yukon to the Yucatan." It is the first
step toward unrestricted commerce
throughout the Western Hemisphere.
NAFTA OVERVIEW
"NAFTA's elimination of tariff barriers
will be a major boost for trade activity in
North America," says Gerard "Jay" Van
Heuven '73, president of the North
American Free Trade Association.
Under NAFTA's provisions, all tariffs,
import quotas and other trade impedi­ments
will be either eliminated immedi­ately
or phased out over a 15-year
period. Particularly sensitive industries
will have longer transition periods. Side
JUlia Culver-agreements
covering
environmental, labor
Hopper is afree- and import surge
lance writer based issues were negoti­in
Glendale,
Arizona, special­izing
in interna­tional
trade and
energy issues. She
lwlds a B.A. from
Vassar College
andanMSFS
from Georgetoum
University.
ated to resolve dis-putes
in these three
areas. The agree­ment
establishes
strong rules of origin
for goods produced
in North America.
With strict regional
value content (RVC)
requirements for
some industries, it
ensures that coun-
THUNDERBIRD XLVIII /21 1994
tries outside the agreement area will not
also benefit from duty-free access.
NAFTA promises nondiscriminatory
treatment of investors in the three
countries, and North American compa­nies
can bid alongside domestic firms
for certain government contracts. The
agreement also tightens protection of
intellectual property and establishes a
trilateral commission to review trade
relations and resolve disputes.
WESTERN HEMISPHERE TRADING BLOC?
By providing for the accession of
other countries, NAFTA is viewed as a
precursor to a Western Hemisphere
greater free trade area. Jim Scott '77, an
international trade consultant in Del
Mar, California, feels that NAFTA will
be "an even wider economic stimulus
when other countries desiring entry­such
as Chile-are brought in."
Chile, which already has a bilateral
free trade agreement with Mexico, is a
likely contender to be the pact's first
non-North American member. Chilean
student Juan Fischer '94 supports
Chile's accession to NAFTA. "In the
1970s, our country understood that a
better way to provide economic well­being
was to reorient our economy
toward exports and free market poli­cies.
We believe that joining NAFTA will
better shield us from protectionism."
Philip R. Young '70, president of
Strata Portfolios, a Santa Rosa-based
investment advisory firm, agrees.
"NAFTA should eventually lead to a fur­ther
opening toward a Western Hemi­sphere
free trade zone," he says.
Nevertheless, NAFTA does not estab­lish
a common market such as the
European Union (EU). Dr. C. Roe God­dard,
assistant professor of interna­tional
studies, explains: "Under the
Maastricht Treaty, the EU affords a
much greater degree of integration,
allowing the free flow of goods, ser­vices,
... capital and labor, whereas
NAFTA only liberalizes the flow of
goods and services." Goddard adds,
"The EU is moving towards a single cur­rency
unit with a European central
bank and eventually will be harmoniz­ing
fiscal and monetary policies."
U.S./CANADA TRADE & MEXICAN
ECONOMY PAVE WAY FOR PACT
The 1989 U.S.-Canada Free Trade
Agreement (CFTA) and the recent, far­reaching
reforms in Mexico's economic
policy set the stage for NAFTA Because
CFTA had already dismantled trade bar­riers
between the U.S. and Canada and
will be fully in force by 1998, NAFTA's
significance lies mainly in the economic
linkages it will establish with the
Mexican market.
Canada has long been the leading
U.S. trade partner and source of foreign
visitors. Yet because "Canada has been
hit particularly hard by the recent reces­sion,
it is generally perceived by Can­adians
that NAFTA is yet another blow
to an already battered economy," says
Canadian student, Evan Wood '94.
Fellow Canadian student, Jeff Martin
'95, on the other hand, believes: "NAFTA
will be good for Canada, as trade is what
drives the Canadian economy. The
Protexa
Burlington
International's
new rail-barge­rail
route
across the Gulf
of Mexico wiU
help Canada,
the U.S. and
Mexico trans­port
the com­modities
t/w,t
NAFTA'sjreer
markets now
offer for trade.
(See ''Making
Tracks to
Mexico, "pg. 5.)
THUNDERBIRD XLVIII 121 1994
agreement will open new markets for
Canadian products in Mexico, which has
not traditionally been a large trading
partner."
"Mexico stands to be the big winner
in the agreement," says Earl Sires '87,
former city manager for Nogales, Ari­zona,
"in that NAFTA is a piece-and an
important piece-of the privatization
movement that's transforming its entire
economy."
"Both our u.s.­and
Mexican-based
production
facilities will receive
increased business
under NAFFA."
Gigi L. Myung '87
4 THUNDERBIRD XLVIII 121 1994
NAFTA would not have been possible
without the economic reforms Mexico
began with its entry into GAIT in 1986.
Under President Carlos Salinas de
Gortari, who took office in 1988, Mexico
embraced a more market-oriented
approach, privatizing some state firms
and easing restrictions on private and
foreign investment and trade. "Privatiza­tion
initiatives begun by Salinas have
brought down debt as a percent of GNP
from 62 percent in 1983 to 41 percent in
1990," explained Fernando Chavez '91,
an associate with McKinsey and Com­pany,
during a lecture on campus in
December 1993.
William "Chip" Gehle '73, principal of
Americas Advisory Group in Houston
and long-time observer of the Mexican
political and economic scene, says,
"NAFTA was seen as a victory for Presi­dent
Salinas' economic reforms and
social programs. Luis Donaldo Colosio,
the PRl's 1994 presidential candidate, is
expected to continue these trends in the
next administration, which is almost
certain to fall to Colosio."
Mexico's significance to U.S. export­ers
and investors was already increasing
prior to NAFTA Between 1986 and 1992,
Mexico was the fastest growing market
for U.S. merchandise: U.S. exports to
Mexico increased more than threefold
Agricultural
inspectors like
this produce
expert in El Paso,
Texas, wiUfind
more products
crossing border
check stations in
all directions, as
lowered tariffs
and.freer trade
underNAFTA
heighten opportu­nities
Jor each
country to sell
what it grows
best.
from $12.4 billion to $40.6 billion. A U.S.
trade deficit of $4.9 billion with Mexico
in 1986 became a surplus of $5.4 billion
in 1992. In fact, the value of U.S. exports
to Mexico nearly equaled the value of
U.S. shipments to Japan in 1992.
The U.S. trade surplus promises to
grow as more Mexicans are able to buy
U.S. products. Mexico is the second
leading market for U.S. manufactured
goods and the second largest source of
foreign visitors after Canada Mexicans
buy U.S. products with 15 cents of every
dollar earned and 70 cents of every dol­lar
spent on imports, for a total of $450
annually for the average Mexican. The
United States accounts for about 60 per­cent
of foreign direct investment (FDI)
in Mexico, valued at some $13 billion.
In the opinion of Paul Reiss '60, Presi­dent
of Tangram Partners, an agribusi­ness
firm with substantial operations in
Mexico, an overvalued peso is fueling
the growing Mexican trade deficit with
the United States. Reiss sees this as a
big problem for Mexico. "Although little
attention was focused on this issue dur­ing
the NAFTA debate, Mexican grocery
stores are well-stocked with U.S. prod­ucts
because U.S. products are rela­tively
inexpensive for Mexicans. On the
other hand, Mexican producers, espe­cially
farmers, are hurt because their
products are expensive in the United
States due to the overvalued peso. This
trade imbalance will be exacerbated
unless the peso can be devalued," he
says. Reiss believes this challenge will
fall to the next administration (presum­ably
headed by Colosio), because
addressing the issue now would be diffi­cult
considering the unresolved situa­tion
in Chiapas and could work against
the PRI in an election year.
A NEW BUSINESS ENVIRONMENT
Since NAFrA does not cover all sec­tors
and will not affect the three coun­tries
equally, businesses need to seek
out the opportunities available in vari­ous
industries among NAFrA partners.
Thunderbird alumni are doing just this.
Eric Denniston '80 and his wife Jeri
Towner Denniston '78 are president and
vice president of marketing, respec­tively,
of Eric Denniston and Associates,
a consulting firm providing financial,
planning and managerial services to
U.S. and Mexican companies seeking to
do business in each other's countries.
Eric, who was born and raised in Mex­ico,
anticipates a move for his firm.
"The increased focus on Mexico is tak­ing
some of the consulting business out
of the United States and into Mexico
City. This has especially hurt southern
California companies. We are seriously
considering moving to Mexico City."
While the Dennistons' possible move
south of the border might support
NAFrA critics' prediction of an exodus
of U.S. firms to Mexico and a loss of
jobs for U.S. workers, the movement of
business will go both ways. During his
role as CEO of a software development
company in southern California, Jim
Scott '77 saw many companies move
their operations to Mexico; however,
NAFrA has changed the business envi­ronment.
"Some U.S. operations that
relocated to Mexico as maquiladoras
for the purpose of cost containment are
now considering moving back to the
U.S. Duty restrictions are no longer an
issue, and labor cost in Mexico repre­sents
a less dramatic savings than it did
a few years ago," said Scott.
Bob Lees '77, international director
general of the Pacific Basin Economic
Council, a business organization whose
membership includes the region's heavi­est
hitters in international commerce,
has a trans-Pacific perspective on the
movement of business: "I don't see
NAFrA as being a negative for U.S. man­ufacturing;
most labor-intensive produc-tion
has already moved to other coun­tries
such as China and Indonesia," he
said. "Now that NAFrA is in effect, some
of those operations will move from Asia
to Mexico in order to maintain access to
the world's largest markets. "
Dr. Shoshana Tancer, professor of
international studies and director of the
Thunderbird NAFrA Center, says, "The
greatest beneficiaries of NAFrA will be
small and medium-sized American busi­nesses."
The elimination of tariffs and
other trade barriers allows these busi­nesses
to more easily enter and be com­petitive
in the Mexican market. In
addition, the agreement will dramati­cally
cut down on cross-border paper­work
and bureaucratic entanglement
that especially hamper exports by these
smaller companies. Now firms do not
have to establish operations in Mexico
in order to do business in the country.
On the other hand, paperwork required
for certificates of origin will increase.
"NAFI'A definitely means business
for my company," said Richard Phelps
Making Tracks
to Mexico
Where there's trade, theI'e's tnaw­portation.
Increased trade from
NAFrA is expected. to enhance trans­portation
corridors across the North
American Continent-eventuaDy. But
one transportation company isn't ~
ing and has laid down "tracks" of its
own-bysea!
"It has long been part of our strategic
plan to gain direct access to Mexican
markets," said Phil Weaver '66, vice
president of agricultural commodities
for Burlington Northem (BN) Railroad,
which hauJs automobiles and ~
tive parts, petrochemicals, agricultural
and forestry products, textiles, and
other commodities gaining increased
trade from NAFrA "Anticipating this,
we established a joint venture rail­barge
service with Monterrey-based
Grupo Protexa last April," said Weaver.
The joint venture, ProteD Burling­ton
International (PBI), is a dedicated
rail-barge-rail freight service Hnking the
vast markets of Canada, the United
States and Mexico via a new route
across the Gulf of Mexico. PBI c0m­bines
dedicated trains with dedicated
barges and state-of-the-art 1MijustabJ.e
rail dock ramps to fann a "bridge" con-
'88, sales director for Logistech, Inc., a
U.S. customs brokerage and importl
export services firm that has developed
new software to help clients track cer­tificates
of origin and regional value
content (RVC).
In addition, Richard P. Baron '89,
international sales manager at Interface
Inc., a small Scottsdale, Arizona, load
cell manufacturer that has been export­ing
to Mexico for several years, points
out that "the psychological effect of
NAFrA should not be underestimated.
While a Taiwanese competitor's product
might still be cheaper after the tariff is
eliminated, the U.S. product will have
an edge in Mexico because of its higher
quality, better service due to closer
proximity, and a perception of solidarity
with North American neighbors."
Challenges in the NAFI'A business
environment include continuing restric­tions
on investment in the petroleum
sector, compliance with the new prod­uct
rules of origin, and the lack of pro­tection
of U.S. assets in Mexico, as
nectiftg Galveston, Texas, to three
cities on Mexico's Gulf Coast: Altamila,
Veracruz and Coatzacoalcos. From
these paiRts, commodiUes 1DDsfer to
Mexieo'8 .aatioRal rail system, Ferro­carriles
Nacionales de Mexico (FNM),
for sbipment to the ~ populated
"golden triangle" between Monterrey,
G>wchJEliara and Mexico Ci1;y.
Weaver expects a continental "shift"
in agricultural products to bring even
more business to the PBI venture. He
envisions land in Mexico
that now grows wheat,
com and milo being con­verted
to more lucrative
fruit and vegetable crops
for export to the u.s. and
Canada, where higher
wages and less favorable
climates make vegetables
more expensive to pro- Phil
duce. In tum, he sees
Mexico buying rail-trans- Weaver '66
ported grain from Canada and the U.S.,
where mechanized fields and greater
economies of scale bring surpluses
each season.
Although fruit and vegetable fann­ers
in the U.S. would feel a loss from
such a shift in agricultural production,
it should prove a benefit for North
American consumers overall-and
certaIIIJy for Burlington Northern.
THUNDERBIRD XLVIII 121 1994
Help
NeI1hAmeric8n Fn!e
'bade .AaIodatIm
'lb I bird
NAFfAQmter
or
202-296-3019
602-978-7174
~7182
6139 •• tOOO
281.tt64
flNl1-3546
Mexico has yet to sign a bilateral OPIC
agreement. COPIC, the Overseas Private
Investment Corporation, is a U.S. gov­ernment
agency whose primary purpose
is to encourage U.S. investment in devel­oping
countries by providing insurance
against political violence, inconvertibil­ity
and expropriation, as well as investor
assistance and project financing.)
According to Jay Van Heuven '73, presi­dent
of the North American Free Trade
Association, "Mexico remains one of the
few emerging nations in the free world
that does not have an OPIC agreement
in place, thus denying political risk
insurance and investment programs to
its U.S. investors."
SOME INDUSTRY PERSPECTIVES
Thunderbird alumni work in a variety
of industries that are affected by
NAFfA. On the whole, T'birds feel that
their businesses will benefit from the
pact, though competition will increase,
increase by 60,000 units over the 1,000
vehicles shipped to Mexico in 1993," said
Marie Kissel '85, senior international ana­lyst
with the American Automobile
Manufacturers Association in Wash­ington,
D.C. "A dramatic example is GM's
experience. While GM builds cars in
Mexico, the company was only able to
ship three U.S.-made vehicles into Mex­ico
in 1992; this year the company should
be able to export at least 20,000."
Gigi L. Myung '87, is a market repre­sentation
manager for Nissan U.S.A.,
the only Japanese manufacturer already
established in Mexico. "Both our U.S.­and
Mexican-based production facilities
will receive increased business under
NAFTA," said Myung. Having opera­tions
in both countries, Myung says,
gives Nissan "greater flexibility to adapt
to the market changes that will occur."
Other manufacturing
NAFfA is generally perceived to be a
big plus for U.S. manufacturing firms. At
the same time, NAFTA may increase
competition for Mexico-based opera­tions,
including those owned by U.S.
and Canadian firms.
"NAFfA will change the way Acco
U.S.A. does business, both on the macro
and micro levels," said Ann F. Rosen '82,
managing director, International Group,
Acco World Corporation, the world's
largest manufacturer of office products.
"On the macro level, NAFfA calls for
Acco U.S.A. to 'North Americanize' our
business strategies by integrating manu­facturing,
distribution and product-base
selection operations across the conti­nent.
On the micro level, NAFfA will
challenge us to maintain the profitabil­ity
of Acco Mexicana," a joint venture
especially in the
Mexican market.
Automobiles
Under NAFfA, Mex­ico's
tariffs on U.S.­and
Canadian-made
automobiles are cut by
half initially and will be
eliminated completely
by 2004. Quotas on
vehicles sold to Mex­ico
will also disappear
over the next 10 years.
As a result, trade in the
automotive industry
will change signifi­cantly.
"NAFTA
will
that opened in Mexico 29
years ago.
Mexico-based operations
that produce bulky, low­retail-
value products, such
as the office supplies made
by the Acco Mexicana joint
venture, are particularly vul­nerable
to new competition
from U.S.- or Canadian­based
manufacturers, Rosen
explains. This is because
U.S. and Canadian opera­tions
tend to be more mech­anized
and have higher
economies of scale. Now
that NAFTA has removed
requirements to operate in
Mexico in order to sell there,
certain exports from the U.S.
"Exports of U.S.­made
vehicles will
6 THUNDERBIRD XLVIII 121 1994
challenge us
to maintain
profitability ... "
Ann F. Rosen '82
and Canada are expected to reach
Mexico at prices lower than what prod­ucts
made in Mexico sell for.
"Overnight, Mexican companies will
need to lower their prices and costs to
stay competitive," says Rosen.
Computers and software .
Although basic telecommunications
are specifically excluded from NAFfA,
the agreement does cover computer
data processing and electronic data
base services, representing tremendous
opportunities for U.S. firms. Also,
NAFTA immediately removes the 10
percent tariff on software and phases
out tariffs on computer hardware.
Ernest Escobedo '73, president of
Dynamic Trading, a major distributor of
data communication equipment in Latin
America, exports mostly to large Mex­ican
banks. "We are beginning our
fourth year in high gear," said Escobedo.
"A January 1994 order saved just one
banking client $50,000 in duties. This
means potential increases in sales."
Jeanne Chase '88, a marketing man­ager
at Microsoft, the worldwide leader
in software for personal computers,
says, "Since NAFfA has been under con­sideration,
Microsoft sales to Mexico
have expanded almost 200 percent and
should now increase even more, as
NAFTA eliminates the tariff on soft­ware."
Especially important for Micro­soft
are the intellectual property
provisions in NAFfA which define soft­ware
as a literary work requiring the
highest level of copyright protection.
Textiles and apparel
U.S. and Canadian textile and apparel
manufacturers are apprehensive that
their domestic markets will be flooded
by less expensive products from Mex­ico.
Indeed, textile exports from Mexico
are expected to grow, but in part, textile
business acquired by Mexico will have
been won away from countries outside
of North America
Marshall Rea '86, managing director
for Unitrade International, an export
trading company, says "Currently most
of our sourcing is from Asia and the
Middle East. To an increasing degree,
garments are being sourced from
Mexico, and NAFTA will certainly
speed this trend."
Agriculture and food
NAFfA lifts tariffs and quotas imme­diately
on most agricultural products;
however, tariffs on some crops would
only be fully eliminated after 15 years.
For Canada, the existing bilateral treaty
with the United States continues to
remain in effect, and there are separate
agricultural agreements between
Canada and Mexico and the United
States and Mexico that are incorporated
into NAFrA Overall, Mexico is expect­ed
to import more grain, meat and dairy
products from its northern neighbors
and export more fruits and vegetables
in exchange. The U.S. Department of
Agriculture predicts that by 2009, when
NAFrA is fully implemented, there will
be $10.1 billion in U.S. agricultural
exports annually, one-third higher than
anticipated without NAFrA
Silvia Falcomer Henry '83, manager,
World Trade Division of Pepsico Inter­national,
says that "Mexico cannot get
economies of scale in growing com, for
example, that the U.S. and Canada can
get." On the other hand, she explains,
"Mexico has taken over most of Cali­fornia's
broccoli market...Broccoli
grows well in Mexico's climate, and
labor costs to trim, cut and handle the
vegetable are much lower."
Financial services, insurance
and investment
NAFTA provides unprecedented
access to the Mexican financial services
and insurance market. Now U.S. and
Canadian banks and brokerage houses
may set up wholly owned financial insti­tutions
in Mexico. Firms may acquire
up to 30 percent ownership in Mexican
insurance companies initially, and 100
percent by the year 2000. Also permit­ted
are wholly foreign-owned ware­housing
and bonding companies,
foreign exchange houses and mutual
fund companies. However, limits on
NAFTA members' market shares of
these businesses in Mexico do apply.
Under NAFTA, investors from the
three member countries would receive
nondiscriminatory treatment in most
sectors, although Mexico would con­tinue
to restrict foreign ownership of
certain land.
Philip Young '70 sees the Mexican
stock market offering major opportuni­ties
to investors. "Mexico had a top per­forming
stock market in '93 with over 43
percent annual returns in U.S. dollars.
The balsa went up for five days in a row
after the Gore-Perot debate and has con­tinued
to do well in '94 in spite of con­cern
about the Chiapas situation. It has
the second largest stock market capital­ization
of emerging market countries."
Chip Gehle '73 believes that over time,
investment funds will increasingly flow
toward long-term projects. "NAFTA
legitimizes the economic reforms
adopted by the Mexican government As
a result, I believe that foreign and repa­triated
capital flowing into Mexico will
be increasingly directed toward long­term
investment projects instead of
short-term investments in the high-yield­ing
Mexican stock and money markets."
Energy
NAFrA did not significantly change
the restrictions on private participation
in the oil and gas industry; however, it
did ease government control on the gen­eration
of electricity and does permit
private investment in non basic petro­chemicals.
Power plants may now be
privately owned and operated. Also,
restrictions on the
import of natural
gas by private
Mexican compa­nies
have been
lifted. Said J. P.
Bryan '66, Chair­man
and CEO of
Torch Energy
Advisors Inc. , of
Houston, Texas.
"We are exporting
quite a bit more of
our natural gas
surplus to Mexico
than in the past."
While the Mex-
In a morning break
during Winterim
(left to right), visit­ing
professor Dr.
James A. Rice,
guest lecturer;
Rudoifo Chabolla,
regional manager,
AeroMexico and
teaching assistant
Kelley Kenyan '94
play with a set of
brand new trading
"blocks. "
ican Constitution forbids any foreign
control or ownership of hydrocarbons,
service contracts with private firms are
expected to increase substantially,
THUNDERBIRD XLVIII 121 1994
NAFfA:
Environmental
Friend or Foe?
Many environmental groups long
opposed to NAFTA came one by one to
endorse it last fall. Their change of heart
CynthiaD.
McNulty, '81
can be attributed to the
environmental side
agreement that was
concluded in August.
Under the side agree­ment,
imports must
meet the health, safety
and environmental stan­dards
of the country
they are entering. Each
country can maintain its
own level of environ­mental
standards and
increase them over
time. Additionally, NAFTA commits
each country to the principle of sustain­able
development and to seek to "har­monize
upwards" its sanitary and
environmental standards.
though at a slower pace, due to
depressed oil prices. John Gass '75, an
international contracts manager at
Parker Drilling, a hydrocarbon drilling
company based in Tulsa, Oklahoma, is
responsible for developing new business
in foreign countries. Even prior to
Cynthia D. McNulty '81, staff environ­mental
scientist at The Earth Thchnol­ogy
Corporation in Tempe, Arizona,
believes that NAFTA, in bringing a
higher standard of living to Mexico, will
lead to a higher environmental standard
as well. "The more wealth a country
has, the more money it spends on envi­ronmental
issues," says McNulty.
"Taking care of the environment is in a
sense a lUXUry. As more business is
developed in Mexico, more environ­mentally
protective measures will be
incorporated on the front end"
Black & Veatch, an international engi­neering-
architectural firm with over
4,800 employees worldwide, is one
company that expects to win new con­tracts
resulting from this trend. "In the
short term, we anticipate an increase in
environmental projects along the
Mexican border," says Therese Smith­DeHesus
'90, a civil engineer in the
firm's environmental division. "As
economies improve, we anticipate
increasing demand for infrastructure
development and environmental ser­vices,
including air quality control,
buses will be able to drive anywhere in
the region.
Airlines are not specifically covered
by NAFTA, but Rudolfo Chabolla,
Regional Manager for AeroMexico and
Winterim guest lecturer, anticipates an
increase in business on both sides of the
NAFTA, his company
could bid for service con­tracts
offered by Pemex,
the national oil company.
"But right now there is not
enough money in it," says
Gass. "Mexico is still too
difficult to get into
because the costs of doing
business there are
high ... and Pemex has a
long process ahead of it to
become a more commer­cially
viable firm."
"NAFTA
marks
border. Consequently,
AeroMexico is adjusting
its marketing to target
new business travelers.
Transportation
Before NAFTA, restrict­ed
transportation access,
especially into Mexico,
was an incumbrance to
the free flow of trade.
Border restrictions are
now being lifted so that
by the year 2000 North
American trucks and
THUNDERBIRD XLVIII 121 1994
a historic
transition in
the economic
affairs of
North
America."
Brian Marshall '73
NAFTA also relaxes
regulations for rail ser­vices,
although Mexico
retains the exclusive
right to operate the Mex­ican
railway system.
Railroads already carry
36 percent of U.S.
exports to Mexico and 6
percent of all U.S. im­ports
from Mexico. Phil
Weaver '66, vice presi­dent
of agricultural com­modities
at Burlington
Northern, explains that
"NAFTA will benefit
Burlington Northern not
only by opening up new
markets for the products
we ship, but also by
opening a forum through
transportation, water and wastewater
treatment, and power."
Suppliers will also benefit from envi­ronmental
business brought about by
NAFTA. Nalco Chemical Company,
where Catherine Jacoby '90 is an inter­national
financial analyst, is among
them. Nalco is the world's largest pro­ducer
of process, water and wastewater
treatment chemicals. It expects sales of
its products and services to increase as
a result of environmental efforts in
Mexico.
Some argue that NAFTA accelerates
development and is therefore an envi­ronmental
foe, insisting that develop­ment
by its very nature is not earth­friendly.
Others argue that by inducing
Mexico to enforce its often-violated
environmental regulations and by
encouraging industries to implement
environmentally protective measures
on the front end, NAFTA is actually an
environmental friend. Environmental
friend or foe, there can be no argument
over one fact: NAFTA is very good for
companies doing environmental busi­ness
in North America.
which trade disputes can be resolved.
No doubt there will still be problems,
whether of a political or trade nature,
but now a formalized process exists for
negotiating disputes and quantifying
market barriers."
NEW GLOBAL TRADE ENVIRONMENT
According to Brian Marshall '73, vice
president for public affairs at the North
American Free Trade Association,
"NAFTA can be considered a part of an
ongoing trend towards the globalization
of our industrial economies. It's going to
involve adjustment, a lot of education
and probably some difficulties.
"However, by opening markets and
stimulating competition, NAFTA will
increase efficiency in the North Ameri­can
economy, expand business among
its members, improve resilience to com­petition
from a unified Europe or Asian­Pacific
trading bloc and thus offer
opportunities to benefit the people of
our three countries.
"Fundamentally, I believe NAFTA
marks a historic transition in the eco­nomic
affairs of North America," says
Marshall. And in this transition, Thun­derbird
alumni, for whom "NAFTA
means business," will play important
roles. •
Finding Answers at the
NAFTA Center
Thunderbird reaches out to business firms.
Small businesses interested in
reaping the benefits of free
trade in North America can
look to the Thunderbird NAFI'A
Center to find answers about investing,
exporting, or distributing across the
U.S., Mexico and Canada.
"Many small and medium-size busi­nesses
don't know where to begin learn­ing
how to profit from the agreement,"
said Dr. Shoshana Tancer, director of
the NAFTA Center and international
studies professor at Thunderbird. The
NAFI'A Center helps answer the ques­tion:
What does NAFTA mean for my
business? Its outreach includes con­tract
research, executive development
programs, conferences and seminars,
and, on a more basic level, answers to
questions about the mechanics of the
agreement.
For Phoenix-based Viasoft Corpora­tion,
the NAFTA Center conducted a
preliminary feasibility study on the risks
and benefits of establishing an office in
Mexico City. Viasoft, a medium-size
business employing 160 people, manu­factures
maintenance and redevelop­ment
software for large mainframe
computers. It is expanding its interna­tional
trade with Canada, Mexico and
other countries and in January received
the President's "E" Award for Excel­lence
in Exporting.
"Since 1987, our international sales
have grown an average of 60 percent
per year," said Jeff Walton '91, an inter­national
marketing specialist at Viasoft.
"Increasing sales to Mexico suggested it
might be time to open an office there, so
we turned to the NAFI'A Center to get
started."
Thunderbird students enrolled in
Tancer's Selected Research Topics:
NAFTA class are the link to businesses
that request contract research studies
such as the one done for Viasoft. A team
of students helps the business identify
its goals and purposes in trading with
its North American neighbors. Once the
students have a full understanding of
the company's business and its game
plan, a customized study can begin.
The NAFI'A Center is also developing
an academic and research component
that is already working with two groups
in Mexico. One-a consortium of six
universities in Sonora, Mexico, along
with Thunderbird and Arizona's three
state universities-is studying NAFI'.Ns
effect on such areas as business ser­vices,
transportation, and telecommuni­cations.
The second group includes
appointees by the Arizona and Sonora
supreme courts who are studying ways
to make the countries' legal systems
work together as well as possible.
As a part of Thunderbird's CIBER
(Center for International Business
Education Research), the NAFI'A Center
by Jennifer Erickson
works in concert with other centers and
institutes on campus, such as the Inter­national
Environmental Policy and Inter­national
Health Management institutes,
in its mission to help businesses under­stand
and benefit from NAFI'A.
The NAFTA Center had its genesis
early in the North American free trade
talks as Thunderbird, along with
Arizona's state universities, researched
the readiness of public and private sec­tors
for such an agreement. Additionally,
Tancer took an active role in publicly
explaining the significance of the agree­ment.
As a result of these efforts, she
was invited to a White House briefing
on NAFI'A just 10 days before the vote
in the House of Representatives.
The NAFTA Center welcomes your
ideas about how it can best provide
information to the business community.
Also, the Center continues to seek inter­esting
projects for students and faculty.
If you have ideas or are interested in
contracting a NAFI'A study, please call
Professor Shoshana Tancer at (602) 978-
7194 or leave a message at 978-7182. •
Marketing special­istsJeffWalton
'91,
right, and Jeffery
Downey, left, of
Viasoft Corpora­tion,
have a new
THUNDERBIRD XLVIII 12 1 1994
• Viewpoint
NAFfA's Effect on Japan
A historian
watc.h es an economzc concern.
During the past half-century,
undoubtedly one of the most
significant economic devel­opments
was the Japanese
"Economic Miracle." Japan's rise from a
devastated and defeated nation in 1945
to a genuine economic superpower
could not have been achieved without a
strong orientation toward exports and
the accessibility of foreign markets.
Indeed, Japan's continued economic
growth would be seriously limited if
these two conditions were to change.
First the European Union and most
recently the North American Free Trade
Agreement (NAFTA) have resurrected
the nineteenth century concept of most
favored nation trading. Japan may now
inviting their chief market competitor
into the existing agreements and Japan
would probably find it too costly to join
anyway, due to indirect subsidies
Japanese companies now receive.
This suggests that Japan might con­sider
entering the Asian Free Trade Area
(AFT A) that already exists within the
Association of South East Asian Nations
(ASEAN) and holds substantial promise
for some ASEAN members, most
notably Thailand. (ASEAN includes
Brunei, Indonesia, Malaysia, the Philip­pines,
Singapore and Thailand.) If Japan
could join AFTA, its market access
would be substantially expanded in the
region, thus somewhat offsetting its
losses in Europe and North America In
face exclusion from these
trading blocs. Of course,
Japan anticipated the devel­opment
of regional trading
blocs and engaged heavily in
foreign direct investment
(FDI) throughout Europe
and North America to gain a
foothold in overseas markets.
~r .. ,"~ ... ~ ........... .
.: ";10
", ....... " . t.~ ";~
order for membership in an
Asian free trade area to be
truly effective for Japan, how­ever,
the agreement would
also need to include Taiwan,
South Korea and China; yet,
the likelihood of this occur­ring
is quite small. "~''-.'f~
Still, this is an inadequate
response to the current prob-lem
of domestic content
Japan carries a heavy bur­den,
the legacy of World War
II, which casts a shadow on
requirements that effectively J. Scott Mathews
exclude Japan from the bene-relations
with its neighbors.
Already the extent of Japan­ese
FDI in Asia has resulted
fits of free trade agreements. Were
Japanese companies able to increase the
non-Japanese content at their foreign
production facilities, they could theoreti­cally
maintain market access overseas.
However, this would simultaneously
reduce production in their Japan-based
operations and bring increased unem­ployment
or decreased wages for Japan.
Either way, Japan loses.
From a Japanese perspective, the
most problematic aspect of the EU and
NAFTA is that the two trade pacts
could-over time-bar products with
high Japanese content from access to
the most lucrative markets in the world.
An obvious solution is for Japan either
to join an existing free trade agreement
or establish a new agreement with its
Asian neighbors. Europe and North
America, however, have little to gain by
10 THUNDERBIRD XLVIII 12/ 1994
in accusations of economic imperial­ism,
recalling the ill-fated Greater East
Asia Co-Prosperity Sphere of 60 years
ago. To say that many Asian nations are
reluctant to enter a trade agreement
with Japan is an understatement.
Without membership in a regional
free trade agreement, Japan must rely
upon the General Agreement on Tariffs
and Trade (GATT) to guarantee contin­ued
market access. Although Japan
realized its goal of easing U.S. anti­dumping
provisions at the conclusion of
the Uruguay Round on December 15,
1993, it failed to achieve a favorable out­come
for the high-technology growth
industries being promoted by the
Japanese Ministry of International
Trade and Industry.
As it is likely that Japanese businesses
will be negatively affected by NAFTA
by Professor J. Scott Mathews
and similar agreements elsewhere, the
next question must be whether this is a
desirable tum of events. Given the inter­dependent
nature of national economies,
a long-term economic downturn for
Japan would no doubt have undesirable
spillover effects on other economies. For
example, Japan is responsible for 41 per­cent
of Asian-Pacific imports from the
United States and has investments in the
United States valued at more than $70
billion. In the Asian-Pacific region, Japan
accounts for 33 percent of total imports
and provides a lion's share of investment
and development assistance throughout
the area. European economies would
also be affected, though to a lesser
extent.
What then can be done to ensure the
viability of the Japanese economy with­out
sacrificing the gains made by
regional free trade agreements? Eco­nomically,
the United States, Mexico
and Canada can do little to support
Japanese economic recovery/growth
without violating the spirit of NAFTA.
Yet politically, there are a number of
things that can be done. The United
States, in particular, can replace recent
negative rhetoric towards Japan with a
more positive approach. Positive politi­cal
rhetoric, while perhaps of little con­sequence
in Europe and North America,
would be most welcome in Tokyo.
NAFTA members can also, whenever
politically feasible, endorse Japan's
position on the Russian-held "Northern
Territories" and other issues of impor­tance
to Japan.
Additionally, NAFTA members can
support Japan's interest in entering
Asian-Pacific trading agreements. In the
meantime, the U.S. can adopt a policy of
constructive dialogue on trade that
would relegate Super 301, punitive anti­dumping
responses to a measure of last
resort, allowing Japan some time to
implement a new trade strategy.
Because worldwide free trade will
not be well-served by a weakened
Japanese economy, NAFTA members
must take care not to isolate Japan
either politically or economically. In
contrast, positive actions such as those
outlined above will encourage Japan's
continued cooperation in the effort to
remove trade barriers wherever they
might be encountered. •
Reader responses to viewpoints in
Thunderbird magazine are welcome
and will be considered for publication
infuture issues.
• Trustee Profile by Susana HoweU
Facing the Future well-prepared to face the challenges of
the next century. Among Martens' many
interests, it is clear that education has a
strong priority. He maintains very close
ties to his alma mater, LT.E.S.M., serv­ing
on the Board of Directors of several
of its campuses throughout Mexico.
Membership on Thunderbird's Board is
further evidence of Martens' interest in
education, and his international outlook
as well.
Ernesto Martens Rebolledo is
committed to
21st century change.
A Thunderbird approaches the
millennium, and its own 50th
anniversary, Ernesto Martens
Rebolledo, who became a
member of the Thunderbird Board of
Trustees in 1991, states that a key factor
in his decision to join the Thunderbird
community was his belief in the School's
strategic commitment to meeting the
challenges posed by the coming changes
in a 21st century economy.
In addition, a mqior consideration for
him continues to be Thunderbird's
unswerving orientation towards
the international environment.
It is Martens' belief in this
process of anticipation and
preparation for the future that
comes across most strongly in
his comments about Thunder­bird.
Ernesto Martens Rebolledo is
President and Chief Executive
of VITRO, S.A., a major pro­ducer
of glass products located
in Garza Garcia, in the border
state of Nuevo Leon, Mexico.
His career has been a long and
successful one. Born in Tlilapan,
in the state of Veracruz, he has
risen in the corporate world
since completing his engineer­ing
degree in 1956 at the
Instituto Tecnol6gico y de
Estudios Superiores de Monterrey
(known more commonly by its initials,
I.T.E.S.M., or as Monterrey Tech.). He
continued his studies at the postgradu­ate
level, attending the Karlsruhe
Institute of Technology in Germany, and
later taking part in the Advance Manage­ment
Program at the Harvard Business
School. Clearly, Martens pursued a
strong international orientation in his
education.
Martens joined Union Carbide Mex­icana,
S.A as a control engineer in 1958,
eventually rising to become its CEO in
1973. He moved to VITRO, S.A. in 1977
as vice president of the Container Divi­sion,
was named president of that divi­sion
the following year and was
elevated to his current position in 1985.
Asked about the role of NAFfA in the
coming years, Martens sees a mqior,
long-term benefit of overall improve­ment
in the standard of living of all
three nations as trade is enhanced.
NAFTA's affect on VITRO, S.A., says
Martens, will not be as significant as the
many changes that have occurred
within his company after Mexico
opened its economy five years ago.
What is the role of the Board of
Trustees in Thunderbird's future?
Martens sees it as maintaining a deli-
Martens envisions Thunderbird in a
position to emerge as a mqior academic
institution in the United States, particu­larly
with regard to the international
focus of the preparation of its students,
who will face unrelenting globalization
trends in the coming century.
Martens expresses a very positive
outlook with regard to Thunderbird's
updated strategic plan. Among the more
significant changes he has noted during
his tenure on the board, he cites the
"The link between
Thunderbird
and L T.E.S.M is
especially important
in helping both
institutions achieve
their goals of
internationalization. "
cate balance in its advisory capacity, as
trustees strive to recommend a direc­tion
for the School which will meet the
needs of its stakeholders while satisfy­ing
the interests of its main customers.
He stresses that Board of Trustee meet­ings
reach their most productive levels
when members focus on defining policy
on strategic matters.
Thunderbird's future is closely tied to
that of its stakeholders, according to
Martens. The key players don't exist in
isolation, but rather form an integrated
global community comprised of interna­tional
corporations, Thunderbird stu­dents,
faculty and trustees.
In a recurring theme, Martens
stresses that Thunderbird must place its
focus on graduating students that are
Ernesto Martens ReboUedo
increased number of internationally­based
trustees, the opening of a Thun­derbird
campus in Europe at Archamps,
France, and the strong relationship that
is being forged between Thunderbird
and LT.E.S.M.
The link between Thunderbird and
I.T.E.S.M., Martens feels, is especially
important because of the international
character of the connection. He would
encourage strengthening the link inso­far
as it would help both institutions
achieve their goals of internationaliza­tion.
Asked to speculate about the possibil­ity
of a Thunderbird campus in Mexico,
Ernesto Martens replies: "If it will help
the School better prepare its students
for the next century, why notT •
THUNDERBIRD XLVIII 121 1994 11
Trustees Have Global View
International leaders
chosen for Thunderbird
Board of Trustees
New Thunderbird trustees who
come from Hong Kong, Saudi
Arabia, England, Brazil, and
Mexico, as well as New York,
Chicago, and Houston are proof that the
Thunderbird Board of Trustees has
truly gone global.
It is a significant shift for the board
that governs the School. As a non-profit
organization, Thunderbird is not
"owned" in the traditional business
sense. Instead, the control and manage­ment
of the affairs of the corporation
and the disposition of its funds are
vested in a board of trustees.
WHO ARE THE TRUSTEES?
At Thunderbird's inception, its
trustees were a group of far-sighted
local business people who believed in
the concept of the School and were will­ing
to provide funding for it. They
included people like Frank Snell, who
testified to the viability of the Thunder­bird
concept during a congressional
investigation before the doors of the
School ever opened. Walter Bimson,
another founding trustee, was the city's
most prominent banker, who gambled
on the visionary idea of training people
for international assignments.
Until the late 1970s, most of the
trustees were drawn from the local
community. Their support was vital to
the growth and very existence of the
School. As Thunderbird matured, addi­tional
local leaders, as well as trustees
from other parts of the country, were
invited to become board members­people
who could bring their particular
expertise to the already stellar board.
Some, like Ambassador William C.
Turner, were multidimensional global­ists
who lived in the Phoenix area.
Turner came onto the board in 1972 and
proudly says that when he was called
abroad to serve as ambassador to the
Organization for Economic Cooperation
and Development (OECD), the Thun­derbird
Board of 'IhLstees was the only
one of his many board responsibilities
that he retained.
An advisor to multinational corpora-
12 THUNDERBIRD XLVIII 12 / 1994
tions around the world, he was a leader
in the School's development program as
well as the expansion of the board. He
later became its chairman and headed
the search committee that recom­mended
Roy Herberger as president.
Following Turner as chairman of the
board was Richard Snell, chairman of
Pinnacle West Corporation and son of
founder Frank Snell. Under Richard
Snell's leadership, the board focused on
the development of the campus and the
~"".he five incIiYiduals moat
recaad;y to tile "....
dedJ&ld Bc..t 'lNIeIees 1ft
a IIIiaocoaftt t.-d .. a
whole. They include one alum
entrepreneur, a weB own Asian
banker and business er, a Saadi
busineanaD, the of a .......
multinational ContplmJ (CoRtifteRtaI
Grain), and an executive with tile sub­sidiary
of a large" bal CMllpall)'
(Motorola), who has ces in dle
Phoenix area.
Jack Donneny '60 president of
Bail8J &: DomaeDy
Asaodates, 1Ilc., am
inveBtment and
In8IUIIemeat com­~
est!lblil!lhed to
make acquisitions
of manufacturing
and/or distribution
companies. In 1988,
his company pur­chased
a chain of
110 restaurants,
which were sold in
Jack funnelly '60 1992. The finn man-ages
investments in
companies, properties, and farms.
Donnelly is also chainnan of C &: L
Communications, Inc. in San Antonio,
a telecommunications supply company
selling hi-tech network enhancement
products primarily to domestic and
international carriers. Prior to develop­ing
his present business in 1986,
Donnelly worked four years for GTE
by Nelda S. CroweU
strategic plan as well as the continuing
expansion of the board.
The current chairman is John Berndt,
president, new business development,
of AT&T, who has a strong interest in
seeing the School prepare its graduates
for the technological and managerial
challenges of the 21st century.
The roster of companies now repre­sented
on the Board of 'IhLstees reads
like an international Who's Who: Turner
Broadcasting, Motorola, Philip Morris,
AT&T, Continental Grain, Searle
International, Citicorp, Booz-Allen
Hamilton, IBM, Johnson & Higgins,
FMC, Vitro, Bank of America, Phelps
Dodge, and many others.
In addition, a number of trustees are
well-known experts in their fields,
prominent entrepreneurs, or successful
independent business people. Barbara
Barrett, for example, is an internation-oIa,
hued . B
service. Prior' to his
associatioll with
Motorola, Gillis was
an executive of US
WEST, w re he
served as pn!8ident of
the finn's Enhanced 1ftIicImF. GUlis
Services subsidiary.
His career spans the areas of consumer
electronics, telecommunications, as
well as ftnaacial and Wonution ser­vices.
Prior to acceptirIC his US WEST
~ be was am . ell wi&h RCA,
The Ben SJIIf.eJn, Mattei EIedronics,
'ftae a.tea Schwab c.po.ltioo, and
IntoLint Corporation. He began his
career with RCA, where lie was initially
lUred .. a circuit d .J er IIld, after
8e¥eIIII ...-ket-
ally recognized authority on aviation
law. David Lincoln, President of Lincoln
Laser Company, runs a highly success­ful
company that has made great
inroads in the use of laser technology.
Clarke Nelson runs a successful busi­ness
providing resources for cattle
breeding.
Alumni are also well represented on
the board. The chairman of the Thun­derbird
Alumni Association, Stephen
Orr '79, serves ex officio. In addition,
Jack Donnelly '60, Kenneth Seward '57,
Charles Stockhohn '56, Kenneth Jacuzzi
'84, and Merle Hinrichs '65 are also
trustees.
WHAT DO THE TRUSTEES DO?
The board operates much like any
board of directors of a corporation,
except that this corporation is non­profit;
hence its trustees serve without
ing manager, respoosible for the suc­cessfullaundl
~ the VBS brad video
5 eUie recoIdero
Wahib Said BiRzagr is
chairman of Belt BiDzaIr
Companies and the Saudi
Cairo Bank in Jeddah,
Saudi Arabia, involved in
COiIWamcial and indust.riIIl
activiIies, inclucIDg impoII­tadon
and dtstributioR of
fIIMIal_r"*" tile StlPn~:
Council of AR.UIOO 8IICl
SaodtArabJan.MdiN!s.IJeaIao_
a number of other past 8CC0IIl-'
pIishments to Ids CNdit, iadlldIIg
service on CIte bGaIds of aeveftJII
Saudi baDIrs and service -IDI¥CX'
of JeddahandfouncliDl ... aber~
KiDg Abdul Aziz Unka ••
pay and derive no financial benefit from
their service.
Yet, much is expected of this board,
and indeed they have accomplished a
great deal. While no specific financial
an extensive exercise that involved the
entire Thunderbird community. The
new strategic plan outlines goals and
objectives in nine key areas: outcomes,
marketing, program quality, programs,
obligations are out­lined
for the members,
it is clearly understood
that an important part
of their service is finan­cial
support. Many of
the recent major gifts
to the School have
been made either by
the individuals them­selves
or through their
companies.
The members are
also entrusted with the
strategic planning for
the School, and two
years ago completed
The roster.ol
companzes
now represented
on the Board
01 Trustees
reads like an
international
Who~ Who.
governance, faculty
development, facilities,
financial management,
and alumni relations.
The trustees also
approve the budget, set
fiscal policies, select
the president, and
approve the executive
officers who, along with
the administrative staff,
manage the School and
implement the strategic
plan. •
David K.p. Ii is a director and chief
executive of The Bank of East Asia,
which was established in
Hong Kong in 1918 and cur­rently
has 62 local branches
and an expanding branch net­work
in the People's Republic
of China as well as
oftices in several other
COWltries.
Li represents the
Finance ConsIituency in
the Legislative CoWlcil
of Hong Kong. He is also
a member of the Ex-change
Fund Advisory
Committee, Banking Advisory
Committee, and the Hong Kong
A'POdaHm of Banks (Executive
~)J and Chahmanofthe
CbIDeae Banks .As8ociation.
Be is a Hong Kong Affairs
AcMaor to the People's Republic of
(]dna, and Comelier ~ the htvestaueut
Committee, 1be Hoog
Kong Special Adminis-
1lative Region Gcwem­ment
Land Fund 'IhIst.
He was vice chairmaIl
of the Basic Law Draft;.
ing Committee that
laid groundwork for
the laws ofHoag Kong
after 1997 when 8OVfl["­eignty
over Houg Kong
reverts from Britain fA>
China.
Li serves on the
international advisory boards or
boards of directors of nwnerous c0m­panies,
both in and outside of Asia, and
holds positions in many business and
civic organimtions.
Donald L. Staheli is president, chief
executive officer and a director of
Continental Grain
Company, New York.
He IUB held a number
of senior management
posi1ions since joining
Continental Grain in
1969 as director of
sales and marketing
for ABied Mills, Inc., a
Chicago-based feed
and bJd subsidiary of
Continental Grain. He
subsequently was pro­moted
to vice presi­dent
and general
manager of Allied's Wayne Feed
Dlvisioa; to 8eDior vice presideJlt of
AIled MIlls, aDd, In 1974, fA> president
of that company. He remained presi­dent
Uldil Allied Mills was fully merged
into ContiIaltal Grain in 1981 when he
was elected to Continental Grain's
office of the chief executive. He
became Plesident and chief operating
ofBcer in 1984, and chief executive o~
cerin 1988.
StaheIi serves on the board of direc­tors
of a mnnber of Continental Grain
subsidiaries andjoint ventures and sev­eral
international trade and industry
organizations.
THUNDERBIRD XLVIII 12 I 1994 13
• Campus News
Winterim Adds
Courses and
Destinations
Winterim 1994 extended across the
globe into new countries and subject
areas. Marking its 20th year, the unique
January program expanded the number
and variety of courses taught abroad, in
Washington, D.C. and on campus.
Courses in locations as diverse as Cuba,
Kenya, Russia and Vienna were added
to the School's offerings.
This Winterim also featured a new
seminar program, Faculty Development
in International Business (FDIB),
funded in part through Thunderbird's
Center for International Business and
Education and Research (CIBER) grant.
Designed for business faculty from
other schools, two week-long FDIB
seminars drew participants from 21
major U.S. and 6 foreign universities.
WINTERIM IN KENYA
Winterim in Kenya, a three week
International Environmental Policy
field study/discussion course, explored
the relationship between environmental
protection and economic development.
Based in Nairobi, the course included
field trips to national parks, a sisal
(hemp) plantation, United Nations
Environmental Programme (UNEP)
headquarters, and manufacturing facili­ties.
International Studies Professor
John Conklin and Dean of Students
Steve Beaver led the course and
arranged visits with representatives
from UNEP; the Undugu Society, a
local trade school; and several wildlife
organizations. During their field studies,
the 16 students in the course met
alumni Betty Nicholson '90, sustainable
development officer at the U.S.
Embassy, and Michael Odera '78, mar­keting
manager of the Magadi Soda
Company located south of Nairobi.
WINTERIM IN RUSSIA
The Winterim in Mos­cow,
with nine students,
was led by Dr. Walter
Tuman, associate professor
of Russian. An advanced
business language course
in Russian and an indepen­dent
study course, were
WINTERIM IN CUBA
Winterim in Cuba gave students
an opportunity to increase their
proficiency in Spanish while learn­ing
about the country's economic
and cultural situation. Organized by
Modem Language professor Dr.
Carmen Vega-Carney, the course
was coordinated by Cuba's Centro
de Supfffaci6n para la Cultura and
held at the Instituto de Historia in
Dr. Carmen Vega­Carney,
Susan
Grattirw '94,
MarcaArrnstrong
'94, Jeffrey Lee '94
and Kim Grace
'94 (left to right)
at Winterim in
Cuba.
Havana Guest professor Dr.
Instruction during the three-week Bogantsev, second
period was in Spanish and included from teft, and Dr.
the study of Cuba's history, culture, Tuman, fourth
economic planning, tourism and
health industries, finance and from right, with
investing strategies before and after students injront of
the Cuban Revolution, monetary the Novodevichiy
policy and contemporary business Monastery in
environment. The eighteen partici- Moscow.
pants in the course also attended
private ballet and film presentations
while in Havana and were invited to the
home of Gene Bigler, the U.S. cultural
attache at the American Interests
Section.
14 THUNDERBIRD XLVIII /21 1994
offered. The independent study course
investigated culture and politics in
Russia, procedures and regulations of
the Russian economy and macro-eco­nomic
aspects of Russian markets.
WINTERIM IN VIENNA
"Business Opportunities in Central
Europe," was a course offered through
the Department of World Business, and
led by Dr. Curtis Harvey, associate vice
president of academic affairs and pro­fessor
of economics. It examined the
comparative business systems in
Central Europe. Based at the Economic
University in Vienna, the course
included trips to Prague, Budapest and
~ubJjana
WINTERIM IN WASHINGTON, D.C.
The second consecutive Winterim in
Washington, D.C. brought 38 students
and 21 prominent, international govern­ment,
business, and faculty leaders
together for a two-week seminar titled
"U.S. Foreign Economic Policy and the
New Global Environment." Among the
speakers were former Secretary of
State, the Honorable Lawrence S. Eagle­burger;
the Honorable Ronald D.
Palmer, diplomatic consultant and for­mer
ambassador to Malaysia; and the
Honorable Clayton E. McManaway, Jr.
'59, vice president of international oper­ations
at The Fairfax Group, Ltd and
former ambassador to Haiti. Beyond the
classroom, the course included visits to
the World Bank, the International
Monetary Fund, the Central Intelligence
Agency, the Department of Commerce,
the Department of State, and to
other Washington-based organi­zations
and corporate head­quarters.
Winterim in D.C. student
Michael W. Smith, '94, noted it
was "enlightening to meet for­mer
Secretary of State Lawrence
Eagleburger and receive his
insights on a changing, develop­ing
role for foreign service offi­cers
and embassies to help
market U.S. products overseas."
French Ambassador to the
U.S., Jacques Andreani, and the
Arizona Congressional Delega­tion
cohosted the 1994 Wmterim
in Washington Reception on
January 12 at the French Em­bassy.
The event drew nearly
300 people, including local
alumni; guests from Capitol Hill,
federal department and agency
representatives; Washington
business and corporate leaders, and 25
ambassadors who had gathered to hear
President Roy Herberger discuss the
School and its history, tripartite curricu­lum,
and future plans. •
Edward Malayan, Ambassador
Charge d'Affaires, Jukka Valtasaari,
Russia; President Finland; Jenny
Roy Herberger and St. John and
Mischa Semaninsky, President Roy
assistant to the pres- Herberger during
ident at the Winter- the Winterim
im in Washington Reception at the
D. C. Reception French Embassy,
(left to right). Washington, D.C.
Nearly 300
Washingtonians
assembled at the
1994 Winterim
in Washington
Reception to hear
President Roy
Herberger
discuss the
School.
President Roy
Herberger, George
DeBakey '73 and
Ambassador
DaoyoLi, People's
Republic of China,
at the Winterim in
Washington D. C.
Reception (left to
right).
The Honorable
Lawrence 8.
Eagleburger and
Dr. LeweUyn
HoweU converse
after Eagle­burger's
foreign
ffi policy lecture at
~
~ Winterim in
u
~ Washington,
~- D.C.
§
:::>
l!l
'e"x: «
:2
THUNDERBIRD XLVIII 121 1994 lS
• . Campus News
December
Graduates Enter
New Year, New
World
FRIBOURG DELIVERS TIMELY
COMMENCEMENT ADDRESS
On the eve of NAFTA and GAIT, in a
world increasingly focused on global
issues and trade, 475 graduate students
from 42 countries received Master of
International Management degrees on
December 17. Honorary degrees were
bestowed upon two distinguished mem­bers
of the Thunderbird community.
Michel Fribourg, Chairman of the
Board of Continental Grain, delivered
the commencement address. His is the
perspective of a man who led one of the
world's largest private companies
through an expansion extending his
firm's business into new product arenas
and regions of the world.
Fribourg congratulated the graduates
on commencing careers at a "remark­ably
interesting time in the history of
business and from an institution
uniquely suited to our time," and he
offered advice for reentering a very dif­ferent
world from the world of only a
short time ago. "Today's world is a more
rapidly changing world, more sharply
challenging, more uncertain, with more
diverse troubles as well as opportuni­ties,"
he said.
"The collapse of the former Soviet
Union and the disintegration of the
Eastern bloc, have ushered in an era,
still unfolding, of extraordinary possi­bilities.
Foreign markets once closed
and ideologically hostile to free enter-
16 THUNDERBIRD XLVIII 121 1994
V>
ffi
\!J o
0::
:::E
>=
c>o­§
I
0..
ElizalJeth Candia '93,
the fourth sibling in
her family to gradu­ate
from Thunder­bird,
enjoys
congratulatory
remarks from her
brother, Eduardo
Candia '91 and sis-ter,
Jennif er Candia
'84. Absentfrom the
photo is Jose Candia
'74, who lives and
works in Bolivia.
Misaki Hicks (left),
daughter of Jeffrey
Hicks '93 and Hiroko
Hicks, wears a gown
tailoredfor her by her
maternal grand-mother,
Akiko /seki,
(right).
one also beset by new com­plexities
and difficulties.
Fribourg imparted his per­sonal
conviction that the
appropriate three-fold re­sponse
to this climate was to
take action, to take chances
and to take charge.
FRIBOURG AND TURNER
RECEIVE HONORARY DEGREES
Following the commence­ment
address, President Roy
Herberger bestowed honorary
Doctor of Laws degrees to two
distinguished members of the
Thunderbird community: the
Honorable William C. Turner,
chairman and CEO of Argyle
Atlantic Corporation and
Michel Fribourg, the Continen­tal
Grain Company chairman
of the board, who had given
the Commencement Address.
Turner, a former U. S.
ambassador to the Organiza­tion
for Economic Cooperation
and Development (OECD), has
served on the Thunderbird
prise are now seeking private investors,
partners and customers."
Board of Trustees since 1972 and served
Noting that commencement was
occurring in the same week that GAIT
negotiators had concluded the Uruguay
Round of negotiations, Fribourg pre­dicted
that "the GAIT will become the
single most important vehicle and
enduring symbol oLprincipal alliance
among free nations." Reflecting on the
emergence of regional trading zones cre­ating
shifting commercial boundaries
and "pockets of formerly unthinkable
potential investments," Fribourg shared
his vision of a world of new opportunity,
new interests and new challenges; but
as its chairman from 1986 to 1989. A piv­otal
member of the Thunderbird
Trustees Development Committee,
Turner has been directly engaged in
acquiring several major gifts for the
School. Turner's son, Douglas is a 1991
Thunderbird alumnus.
Fribourg is responsible for the spon­sorship
of the Continental Grain Chair
of International Business and the
Continental Grain scholarship endow­ment
at Thunderbird. Executives from
his company serve on Thunderbird's
Board of Trustees and the World Busi­ness
Advisory Council. Fribourg's son,
Charles, is a 1980
Thunderbird alum­nus,
and his com­pany
has employed
many Thunderbird
graduates over the
years.
President Roy Herber­ger,
left, congratulates
the Honorable William
C. Turner, center, and
MichelF'ribourg on
receiving honorary
Doctor of Laws degrees
from Thunderbird.
• Campus News
School Gets
Faculty Stars
Dr. Charles C. Nielson joined the
World Business faculty in January as a
full-time assistant professor of interna­tional
marketing. He has extensive
international marketing and sales man­agement
experience, primarily in the
chemical industry
with Ethyl Corpora­tion
where he held
positions including
worldwide market­ing
manager for a
line of specialty,
fire-retardant chem­icals;
general man­ager
for Ethyl's
Asia-Pacific opera­tions
headquartered in Singapore, and
field office representative in Brussels,
Belgium directing sales and marketing
for Europe and the Middle East.
The author of numerous case studies
and papers published in refereed pro­ceedings
and textbooks, Dr. Nielson
holds a Ph.D. from Louisiana State
University. He received an M.B.A. from
the University of Texas at Austin in 1970
and a B.S. in Chemical Engineering
from Kansas State University in 1966.
His research and teaching interests
include buyer/seller strategic alliances,
business-to-business marketing, and
sales management.
The Honorable Lawrence S. Eagle­burger,
senior foreign policy advisor for
Baker, Worthington, Crossley, Stanberry
& Woolf, and former U.S. Secretary of
State, has been appointed an Honorary
Professor at Thunderbird. Eagleburger
also served as Acting Secretary of State,
Deputy Secretary of State, Under
Secretary of State for Political Affairs,
and in other high-level State Department
positions. Additionally, he has been both
a Deputy Secretary of Defense and
Acting Assistant Secretary of Defense
for International Security Affairs, U.S.
Ambassador to the former Yugoslavia,
chief of the political section of the U.S.
Mission to NATO in Brussels, executive
assistant to Dr. Henry Kissinger at the
White House, and acting director of the
Secretariat staff.
The Honorable Martha Romayne
Seger, Ph.D., financial economist and
former governor of the Federal Reserve
System from 1984 to 1991, has been
appointed distinguished visiting profes­sor
of finance at Thunderbird. Dr. Seger,
M
~
~ UJ
Z
Z o
u
~
who has served as a board member for
eight major U.S. corporations, is now
the John M. Olin Distinguished Fellow
in the Eller Center for the Study of
Private Market Economy at the Univer­sity
of Arizona, Thcson. She is a former
member of the Federal Open Market
Committee, former chair of the Con­sumer
and Community Affairs Commit­tee,
a board member of the National
Chamber Foundation and a board mem­ber
of the Institute for Research on
Economics of Taxation.
Motorola Leader
Speaks for Quality
William J. Weisz, vice chairman of the
board and acting chairman of Motorola,
Inc. spoke on "Competitive Success
Requires Participation, Teamwork and
Quality" to a standing-room only crowd
on December 8.
Weisz began his career with Motorola
in the 1950s as a junior development
engineer, and stayed on to take part in
its 40-year leadership in communication
equipment. He witnessed changes that
led to the development of mobile
phones, wrist phones, and finally to a
calling unit no larger than a credit card.
Weisz displayed these items while lec­turing,
explaining that they had made
possible Motorola's 1990 announcement
of its $4 billion Iridium Project, a global
satellite telephone system.
Weisz attributes Motorola's success
to its commitment to quality, teamwork
and the belief that high expectations
yield high results. "When attitudes and
expectation levels are correct," said
Weisz, "there is nothing that cannot be
achieved."
Motorola acting chairman William J.
Weisz shows students one of his company's
pocket-size communication devices.
Russian DNA
Scientist Visits
History, mystery and science played
equal roles in three lectures delivered to
the Thunderbird Community by Dr.
Pavel Ivanov, world-renowned Russian
DNA forensic scientist. Dr. Ivanov, a
senior scientist at the Russian Academy
of Sciences and head of the DNA Foren­sic
Laboratory in Moscow, delivered one
presentation at the Annual Trustees'
Banquet; another to students, faculty,
alumni and staff in the AT&T Audito­rium;
and a third to members of the
Governor's Strategic Plan for Economic
Development (GSPED) at a luncheon
sponsored by Thunderbird for GSPED's
biomedical and biotechnical cluster.
Dr. Ivanov is per­haps
best-known for
his breakthrough
work in validating
skeletal remains
found in 1991 in
Yekaterinberg,
Russia, believed
possibly to be those
of the last Russian
Czar, Nicholas Ro-
President Roy
Herberger,
Elizabeth
Romarwvand
Dr. Pavel Ivarwv
at Thunderbird
Trustees
Banquet
(left to right).
manov II, and his family, who mysteri­ously
disappeared in 1918 during the
Bolshevik revolution.
Dr. Ivanov explained how his
methodology showed that the skeletal
find did include remains of the Czar,
Czarina, and three of their five children.
But by failing to link any skeletal
remains to their two other children,
Anastasia and her younger brother
Crown Prince Alexi, Dr. Ivanov's
research suggests at least the possibility
of their survival. Dr. Ivanov said that his
next step in the project is to study the
DNA of living and recently deceased
individuals who have themselves
claimed to be either Anastasia or Alexi.
THUNDERBIRD XLVIII /21 1994 17
The money you save
with our new mortgage
program can go toward
a great alumni party.
At your new house.
Now Thunderbirds can take advantage of wholesale
mortgage rates and 50% off origination fees.
Express America Mortgage Corporation is proud to introduce the Home Loan Benefit Program,
an exclusive offer for all alumni of the American Graduate School of International Management.
This program provides wholesale interest rates and 50% off origination fees for all of our mortgage
products, from new mortgages to refinancing. The application process has been
completely streamlined so you can conduct the entire process over the phone. Start
t:) printing those party invitations now. Thunderbirds are starting to clear
EQUtiN'h~~NG their calendars for a host of alumni get-togethers. 1-800-580-7334.
EXP R ESS
AMERICA
MORTGAGE
CORPORATION
• Footnotes
CQMIUSERVE IS COMING
Thunderbird bas signed a contract
with CompuServe to provide an avenue
for worldwide communication among
alumni, students and faculty, as well as
access to electronic forums, research,
mail and trmisaction services. (For more
infonnation see mail-in card attached to
the back cover of the magazine).
GM GNES $90,000 SCHOLARSHIP
Randy Schilling, associate vice presi­dent
for development, announced in
December that the General Motors
Educational Fund has pledged $90,000
over the next five years for Internation­al
Master of Technology scholarships at
Thunderbird.
WBAC member R 7'lmotl&g Eppr, right,
vice president of Human Resotm:esjor the
Saturn Co7pomtioJt, presents GM'sjint
[MOT ~ check to President
Herberger, 1Idt
SEMINAR ATTRACTS MANAGERS
The Thunderbird Intemati.onal Con­sortium
held its third "Managerial18sues
in the Global Enterprise" seminar for
approximately 34 managers from its
eight member companies. The two­week
seminar began January 23 and
included a trip to Juarez to visit
maquiladom plants.
1NTEIINA'ftONAL SYMPOSIUM MEMIEIS
DISCUSS NNTA; VISIT MUSEUM
Members of the Thunderbird Inter­national
Symposium and their guests
participated in an interactive panel dis­cussion
on NAFTA with U.S. Congres­siODal
representatives, Mexican Coosul
General N"lCOIas F.acaJante..Bar AFIr
CIO Repn18entative Mike Shea and panel
moderator Dr. Shoshana Tancer, Inter­national
Studies professor and director
of Thunderbird's NAFI'A Center.
In January, Symposium members
attended a private gallery tour of
"Hidden Treasures: Russian and Soviet
Impressionism 19308-1970s" at the
Fleischer Museum in Scottsdale,
Arizona.
..... 1 lMIGN TASK R*I
DEVElOPS Sl'IATEGIIS .....
AD InImmation sa 'eo Task Force,
chaired by Dr. Candace Deans of the
World Business Department, has been
formed to examine issues related to
information management at Thunder­bird.
The Task Force will develop a
strategic plan for infonnation manage­ment
and address the School's technol­ogy
infrastructure needs. An internal
newsletter, lriff»'1lUJJ:inn ExcIwtnge, will
keep faculty, staff, board members and
students up-to.date on Task Foree activ­ities.
MEMORIAL SERVICE HElD FOR DR.
THELMA H. KlECKHEFER
Members of the ThundeIbird Commu­nity
attended a memorial service for Dr.
Thelma H. Kieckhefer on January 6 at
All Saints Episcopal Church in Phoenix.
Dr. Kieckhefer died at her home in
Phoenix on December 23. A longtime
supporter of the School, she served on
the ThundeIbird Board of'ftustees and
was responsible for m¥n" gifts to the
School totaling more the *1.5 million.
EMIM S1UDENI'S DEDICAJE «WI ...
Fall, 1983 EMJM I gradutes dedi­cated
a study garden, 1ocat.ed soudl of
Founders Hall, as a class gift to the
School
5TUDEN'IS HOST TRADE SVMP05IUM
The 1993 Internationa11\'ade Symp0-
sium, "Strategies Beyond the Year
2,000," was hosted by 'l'hundeIbbd stu­dents
from the Associated Students
~ Council and die IIdematkm­al
Business Women and Mexico Clubs
to promote international1J'ade aad pr0-
vide a fonun for interaction with lead­ing
bU8iRess professionals in iRdividual
areas of iRterest. Sixteen lndustry spe­cialists
made presentations to aearly
300 plbglaUl partidpaD18.
COUNCIL MEETS. HOSTS S1VDENTS
'lbe World Business AdvJaory Council
fall meeting featured a croeeuItural
lecture and discussion wtih Dr. Robert
Monro, lntA!mational Studies pro'e F2 'OlE
In addition, council JDeIRl)em attended
subconunittee meetblg8 OIl marketing,
student, curriculum and CIBER con­cerns.
Council members also invited
students to an evening Executive Ex­change
in which interactive panel dls­cussions
between students and WBAC
members were followed by an infonnal
reception in the Erickson Pavilion.
NEW FACES JOIN THUNDERBIRD STAFF
Thunderbird alumnus Roger Raj
Nagarkar '84 joined the Career
Services Center in De­cember
as a career
management counselor
and assistant director.
Nagarkar, who is also
president of interCon­tinental
Resources
Corporation, an inter­national
joint venture and contract man­ufacturing
brokerage fum, says that he
accepted the career counseling position
out of a desire to assist students at his
alma mater. In addition to his M.I.M.
from Thunderbird, Nagarkar holds a
B.S. in technology with honors from
I.I. T. and an M.S. in engineering from the
University of WJSCOnsin.
S1l88ll Combe has been appointed
director of alumni giv­ing,
a new position in
the External Affairs
Department, in which
she wiD work with the
development, commu­nication,
and alumni
relations offices in
overseeing the alumni giving program.
Combe came to Thunderbird from
the Leonard N. Stem School of Busi­ness
at NYU where she was responsible
for corporate alumni outreach, capital
campaigns and annual corporate giving,
donor recognition, and identification of
major prospects. She holds a B.S. in
marketing from SUNY.
K8ftIl Enyedy BreUDig joined the
om.ce of Communication in October as
pubJication speclaJist and managing edi­tor
for Thunderbird
magazine. Breunig has
more than six years
experience in publica­tions
and holds a B.S.
in anthropology from
Northern Arizona Uni­versity.
She encour­ages
alumni to submit articles, letters
and editorials, as well as updates and
photos, to the magazine.
EMERITUS STAnJ5 GRANTED TO
WHEELER AND FINNEY
Lora Jeanne Wheeler has been
granted the title of Librarian Emeritus
and Laurence Finney '51 the title of
Associate Professor Emeritus by rec­ommendation
of the Honorary Degree
Committee and Faculty Senate and
approval from President Roy Herberger.
THUNDERBIRD XLVIII 121 1994 19
• Footnotes
1_ n..t ~I.- ..• of• int's CeDter for Busille&8 BdIIcaUon and
lefreareh (CIDER). ~ves
2t aecepIed 'fttwtdet:
biaftliliu 2 'Ion to come to the GJendaIe
C8lQP1i8 for a strategy meeting in
November to lay groundwork for the
program. The goals of the Consortium
are to prorid.e hi8h quaIit¥, gtobeIJy 0ri­ented
and iDtemat.ioDaUy locat.ed edu­catlObal
PJ'OSl'8ID8 for gmduate students
Inbtyi"ese
20 THUNDERBIRD XLVIII /21 1994
eftort tD CCJI~~"1~
Al1IIlUIi .. · ....... fb 111i1'11i1
80DBl bela ............ _~
could be __ .at:fIIe' __ -
in its arcbMs. __ old
copies of the fltJldent l\e\III,....,
alumni magazine, photos, ,
plaques, pins, ad significant aocu­ments,
such as club cbart.el8.1n ~
lar, copies of the early stUdent
newspaper (The Thunderbird) are
needed.
INTERNAJ'lONAL SJVDIES NOfES LOOKS
AT POST COLD WAR EDUCATION
Thunderbird recently publisbed a
special issue of Internatimaal Sttulies
Notes, "The Teacbing of InternaUonal
Relations-'leaeldDg IR [Intematioaal
ReIat.ioDs) AttB tile Cold. Do
We 'hcb. Now?" • special
edited. by $tIIdl .. : .....
There persists a myth: that you need to
invest in either value or growth. We believe that the
best performance is achieved when Both criteria are met.
NOBU KONDO
SPEAR SECURITIES
THUNDERBIRD '83
PETER LANE
PRESIDENT/PORTFOLIO MANAGER
LANE CAPITAL GROUP
A portion of aU fees wiU be donated to Thunderbird
Business gift ideas.
Burgundy Tbird briefcase.
luggage tag
Black notepad portfolio
with embossed logo, regular
size, also in burgundy
Gold business card case
letter opener with case
Logo paperweight
Pen/pencil set
Red mousepad. also in gray
Whitelblue logo mug
Blue mug with large gold logo,
also in black, burgundy
$15.95.
$2.95.
$16.95.
$11.98.
$5.65.
$6.98.
$8.95.
$4.00.
$3.98.
$5.49.
Shahrukh Masud, class of '94, stops by
the Tower Cafe for a cappuccino from
fellow T'birds Brian Vestergaard (cen­ter),
class of '94, and Juan M. Gallego,
class of '93.
Jostens Sportswear front-and-back
flag T-shirt. lO()O;6 cotton,
M,L,XL,XXL, $14.98.
Flag sweatshirt also available, $29.98.
Eastpak black totebag with
Thunderbird logo, multiple compart­ments,
handle and shoulder strap,
also in green, navy, $52.00
Champion original reverse-weave navy
hooded sweatshirt. 90% cottonllO%
polyester, S,M,L,XL, $58.98.
Gear for Sports gray and white
sweatshirt with navy Thunderbird
lettering, 65% polyester135% cotton,
S,M,L,XL, $35.98.
T'bird Karen Kall, class of '93, shares a
word/picture language book with
Ashley Stamper, class of 2013, in the
bookstore's expanded language/
reference section.
Champion blue sweatshirt with
Thunderbird logo and lettering in yel­low/
white, 5()O;6 cottonl5()O;6 polyester,
S,M,L,XL, also in gray, $26.98.
Champion gray sweatpants with
yellowlblack Thunderbird lettering,
50% cottonl5()O;6 polyester,
S,M,L,XL, $24.98.
I Can Learn French, from Passport's
Pull-Tab Language Books, $12.95.
Kids' rugby-style blue/gray
Thunderbird sweatshirt from
Third Street Sportswear, $17.98.
Matching gray athletic shorts. $13.98.
Both in 50% cottonl50% polyester,
children's sizes 2, 4, 6, 8, 10, 12.
Champion reverse-weave gray
sweatshirt (left) with navy
Thunderbird logo, 89% cottonlll%
polyester & rayon, S,M,L,XL, $41 .95.
Bobbie Boyd, director
of alunmi relations, and
Stephen Beaver, assis­tant
vice presidentJ
dean of students, er\ioy
coffee and conversa­tion
in the student-run
Tower Cafe.
Gear For Sports
tri-color Thunderbird
sweatshirt in 65%
polyester/35% cotton,
S,M,L,XL, $39.98.
Jostens Sportswear
black T-shirt with flags
encircling globe above
gold Thunderbird
lettering, 1000;6 cotton,
S,M,L,XL, $13.98.
Elaine Massey and Sar\iiv Baphna,
class of '94 T'birds, browse the
bookstore's apparel area.
MV Sport gray sweatshirt has
turquoise Thunderbird lettering and
logo, outlined in navy, 900;6 cotton/lOO;6
polyester, S,M,L,XL,XXL, $29.99.
Champion turquoise shorts with
Thunderbird lettering and logo, 1000;6
compacted cotton, S,M,L,XL, also in
navy/green/yellow/gray, $22.98.
White Thunderbird T-shirt with five
flags and kachina logo from Jostens
Sportswear, 1000;6 cotton,
S,M,L,XL, also in gray, $13.98.
Same pattern available in white
sweatshirt, $21.98.
Versatile Gear for Sports natural
jacket with dark brown collar, subtle
Thunderbird lettering, outside and
inner pockets, adjustable cuffs,
100% cotton sand-washed fabric,
cotton chambray lining,
S,M,L,XL,XXL, $89.50.
Jacket also available in white nautical
style with navy collar, lightweight
poly-cotton waterproof poplin, navy
lettering, S,M,L,XL,XXL, $84.98.
PHOTOS BY BEN CONNELLY '93
r-------------------- ------ ----------- ----------------------,
The American Graduate School of International Management
Thunderbird Bookstore
15249 N. 59tb Avenue
Glendale, AZ 85306-6000
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Suceess is not a virtue in itseJf, but
virtue bringsittn beE And virtue sbtnds
behind the success of each of seven
alumni who were recognized by the
'Itlunderbird AbimDi A~on during
Homecoming '98 for outstanding
acbievauents ia busineai and in service
to 'lbunderbird. In a fonnal ceremony
and banquet held In the World Business
AdIninJstration Building on Thursday,
November 4, Thunderbird kachina
awards wem presented to seven alumni,
RicIuII'd RagsdDle '67 tJJ1(j A1me RagsdDle
sltmd read,y ftw II limousine ride to the
1998 TAA Alumni AtDMds Banquet.
including Richard '6'1,1rilo
received tile TANs 'honor, tIae
Jonas B. Mayer~ Alumnus
Award.
Ragsdale is cofounder and chairman
of Conmmnity Health S)Bteiits, Inc., a
hospital group with reveauee ~
$180 million. Additionally, he is directoI;
investor and consultant to six health
care companies, lAd since 1986, has
helped develop 10 other health services
companies as start-ups and LBOs. He
and his wife, .Anne, are collllDUllitiv lead­ers
working for educational access and
drug abuse training in the Nashville,
ThImessee area where they reside.
Also honored with TAA DisImguished
Alumni Awards were:
• Baaepieaelll'Bldp, Gail Durkin '77,
General Manager, IDacon Computer
Rental (former CEO and jBesideRt, PCR
Intemational);
• Rate r ad I....."Murmy
HutdUson '64, Cbairman and CEO,
International Thchnology Corp.;
• Ban ......... FIDaaee, Gerald
Kangas '50, General Manager and CEO,
United Saudi Commercial Bank, ~
Saudi Arabia;
• PabIie Senke, Gerard (Jaw) Van
Heuven '73, Pn!sicIent; North American
Free Trade Association;
• Sea ,ke-to­Tlaunderbird,
Steve Engel '74,
Processor Sales
Administrative
Manager, Asgrow
Seed Company,
Kalamazoo,
Murmy Hutchison '64 Gerald Ka1l{JQ,S '60
Michigan; and
McDiannid (Mac)
Messenger '72,
Senior Vice
JQ,1J Vlln Heuven '73 Steve Engel '74 Moo Messenger '72
24 THUNDERBIRD XLVIII 12 / 1994
President and
Manager, Standard
Chartered 'llading
Company Ins
Angeles,
California.
7'f1dtoiIeW '" JO1ri/ttMIr"r ., .~.e.s... 11 .. _~:,_
l.aBngiO l' calls forth mem.oriq fda dabip, and die im_~
able jOf ot reunion. More than _
T'birds Karlsruhe to JCalamezoo,
from' to '88, fo1lRd Thund.~
Novemll. 6-1 HomecomiItg .. dell ...
ing not ..., these expected pI! ares,
buFt Url'ite_S1 l eeted ones as weD.. moming's agenda ineln4Ied a
career aervtces worIaIhop ada __
introd1K!tiOll to the 1993 TAA
recipi through a global caner
explo panel discuatiolL LuBell
with HedJeIger at tile Erick-son
PavDioIl foDowecL
'!ben .. ~ afternoon, condo
educatkm seminars gave aItmmi the
chance '110 attend two offour timeJJpro­grams:
Dr. Shoshana Tancer, -NAP'lA
Today and Tomorrow;" Dr. BOCIo
Schlegelmilch, "Bountiful Marketing
MlssiOD8lier: Marketing is CleBDg Up
Its Jmace;" Dr. John Mathis, "Jntema:
Uooal FIMIlce and 'I\ade;" aad Dr.
M1Im\V 4!QWWjzption and KaowIedge­based
CoJnpetition."
'lbe first.ever StudentlAlumni Ce1e­bration
In the new 1bwer Qd'e, let sea­soned
Thirds and students eJII)eI'ience
the "Thunderbird Mystique" as one,
"'Ibis scltooI, for me, was a reaIlv terrific
experience, " said Mike SanteIIaI\es '60,
"and these students are letting me see
that this basIl't changed." .And from cme
of the studenfs present: -ndldng to dle
alwnni is even better than I imagined,"
Country Western Casino Night
capped dt Friday's activities as unsea­sonably
warm evening temperatures
extended the fun, food, and memory­making
beyond the doom of the World
Business Building Lobby into a moodt
Arizona outdoors.
In spite of all the new excitement, tra­dition
was not cast aside. Those who
came for the Balloon Classic saw 1ift­offs
both Saturday and Sunday along
with an Air Show at the Glendale air­port.
Sixty-two alumni participated in
Saturda,y's golf and tennis toumament.
A cookout and "awards grab" that
evening rounded out this memorable
Homecoming '93.
(above) H(Y1M­coming's
St:udRnt/
Alumni Celebration,
held in the 'MtlJIy
rrmovated 7bwer
Cafe, IJrought
Tbirds Wgether 1(11"
some CT'OSS-generor
tionjun. Mac Mess­..,..
'7! (right)
~
..... 7bncer
...,Bodo
~UcAgreet
alwnni entering
their 1wmecuming
'93 continuing edu­eation
cI.asses.
Who's Who
Awards
The Thunderbird Who's Who
gained five members in January when
the Thunderbird Alumni Association
inducted new alumni to its ranks. The
Who's Who Award honors alumni
whose career accomplishments have
enhanced their reputations, placed
them in leadership positions within
their professions and brought honor
to Thunderbird. Recipients were:
• Melville S. Brown '69, President,
Executive Advisory Services, Inc.,
Arnold, Maryland;
• Shirley Wood Hartley '62, Director,
Family Services, Association for
Retarded Citizens, Palm Beach,
Florida;
• Alan L. Okene, '53, President and
CEO, General TIre Company,
Akron, Ohio;
• Victoria Gail Rickey, '75, Senior
Vice President, International
Business Group, J. L Case Company,
Racine, WJSCOOSin; and
• Eugene C. Sullivan '67, Executive
DIrector, Hong Kong 'Iburist Ass0cia­tion,
Hoag JCoDc. •
~JfDfBodo
.. " iii '71 iJa\ cHI­dlJM'tteIP"""'"
.., tnmtlB 10UA
tJlumni BontIltl T.
.A1.on.1ro '68, Patricio
Apin-e '77 tmdAdet
LaMb '83.
THUNDERBIRD XLVIII /21 1994 25
• Network
TAA Headline News
CHAPTER AWARDS $1.2S0
SCHOLARSHIP
In a leading program among TAA
chapters, the Washington chapter
awarded Thunderbird student August
Wood Cruikshanks a $1,250 scholarship
for the 1993-94 academic year. The schol­arship
represents the largest single grant
yet awarded by a T'bird chapter,
although the Phoenix Chapter has
awarded several scholarships in past
years and the New York Chapter is
awarding two $500 scholarships for the
1993-94 year.
The scholarship was made possible by
a recent phonathon that raised over
$4,000. "To pull it off we utilized formal
training from Thunderbird's development
staff, ran a tutorial, made the calls and fol­lowed
up with a mailer," said Washington
chapter president LuAnn Branch, '89.
"What makes the difference is having
alums talk to alums, because when this hap­pens,
enthusiasm just builds," she said.
"Our chapter has long-range goals to build a scholarship
fund that will be self-sustaining and to award two scholar­ships
a year," Branch explained, adding that the chapter
hopes to do even better in its 1994 phonathon.
CAREER DEVELOPMENT WORKSHOPS ASSIST ALUMS
From Boston to Seattle to Phoenix, Drake Beam Morin,
Inc. career development workshops have motivated alumni
to sharpen job-search skills and stay current in their
careers. Jointly sponsored by the TAA and Drake Beam
Morin, Inc. (DBM), the world's largest outplacement com­pany,
the workshops explore emerging workplace trends in
self-assessment, resume writing, reference effectiveness,
job planning strategies, networking, lead sources, inter­viewing
skills and career management.
Career development activities are one objective of the
TAA's five-year plan. The DBM workshops were facilitated
by Webb Elkins '63, a senior vice president at DBM. At the
Phoenix workshop, guest speaker Bernie Rethore, presi­dent,
Phelps Dodge Industries and World Business Advisory
Council chairman, joined the DBM program to deliver a
separate address entitled "Managing Successful Careers in
the '90s."
TAA LAUNCHES TRAVEl/EDUCATION PROGRAM
An alumni travel program has been developed as part of
the TAA's continuing education initiative. The first destina­tion
will be Geneva, Switzerland. Negotiations for lectures,
seminar locations, and landscape tours are now underway.
For more information contact the TAA, do the Alumni
Relations Department.
ALUMNI DIRECTORIES HAVE ARRIVED
The 1993 Thunderbird Alumni Directory is off the press.
Although high demand delayed the publication of the 285-
page directory, alumni orders are now being filled.
KLEIN HONORED WITH CHAIR
The T AA Board of Directors awarded a chair to Joe
Klein '47, TAA honorary trustee and retired president of
Pluess-Staufer Industries, Inc., on the occasion of his step­ping
down from the Board of Trustees in October. Klein, an
advisor to the TAA since its formation, has contributed
26 THUNDERBIRD XLVIII 121 1994
T'bird student
August Wood
Cruikshanks,
recipient of the
Washington chap­ter's
$1,250 schol­arship,
enjoys a
casino game with
chapter president
LuAnn Branch
'89 during Home­coming
'93. Photo
by Ben ConneUy
'93.
ARIZONA
Phoenix
The Phoenix chapter of the
National Society of Fund Raising
Executives gave a "Spirit of
Philanthropy" award to the Phoenix
chapter of the TAA during a banquet
held November 17 at the Ritz Carlton
Hotel in Phoenix. The chapter was
recognized for its work in support of
Thunderbird's 10()O;6 Participation
Campaign.
A Career Development Workshop
for Executives, sponsored by Drake
Beam Morin, Inc., was held for the
Phoenix chapter on December 4 at
the Thunderbird campus. Topics
included self-assessment, building a
dynamiC resume, job search strate­gies
and interviewing. (See "TAA
Headline News" left).
For more than a year, the Phoenix
chapter has been hosting a 6:00 p.m.
alumni barbecue at the Pub the third
Friday of every month (except for
changes in May, August and
December). T'birds gather for burg­ers
and bratwurst ($2.00; all you can
eat) around 6:00 p.m. and usually
stay throughout the evening.
Teresa Smith- workshop with senior vice presi-
DeHesus '90, TAA Drake Beam dent (center
Phoenix Chapter Morin, Inc. pre- right) and
president (left), senters: Ron Elizabeth
celebrates a weU- Venckus, vice VaiUancourt, vice
attended career president (center president (right).
development left); Joan Levine,
CALIFORNIA
LosAngeles
A holiday party was held at Diane
Carter Veiller's '86 new abode in
West Los Angeles on December 3.
Reminders are sent regarding:
Downtown First Tuesdays which
take place monthly at McCormick &
Schmicks in the First Interstate
World Center; Pasadena Third
Thursday at another McCormick &
Schmicks location at 111 N. Los
Robeles; and Santa Monica Last
Thursday at Pentola Taverna at
310 Wilshire Blvd.
Orange County
Anthony Munoz, Director of
International Operations for
American Racing, International, was
the guest speaker at the chapter's
annual holiday dinner on December
2. He addressed the topiC "Entering
the Japanese Automotive Market."
The chapter participated in a
Thunderbird hospitality evening on
November 11 at the Sheraton Los
Angeles Airport Hotel. They met
with Associate Dean of Admissions
Judy Johnson and Professor of
International Studies, Dr. Roe
Goddard.
Effective June 3, 1993, First
Thursday meetings have been moved
to the Red Lion Inn in Costa Mesa
San Diego
A formal annual meeting including
election of officers and planning for
1994 has been re-scheduled for
March 10, 1994.
A pioneer reunion and networking
event, organized last fall by Jerry
Olson '50 for alunmi who graduated
between 1947 and 1965, featured
"Now and Then" videos and short
presentations by representatives of
each class. Randy Schilling, Associ­ate
Vice President for Development
at Thunderbird, provided an update
on the School.
Chapter members have taken the
initiative in international business:
Bruno de la Mata '88 attended the
Institute of Latin Professionals'
meeting with Ambassadors James
Jones (U.S. to Mexico) and Jorge
Montano (Mexico to U.S.), while
Eric Denniston '80, chapter presi­dent,
Anthony Savarese '74, chapter
vice president, and AI Williams '70
have founded the San Diego-Tijuana
Sister Cities Society. Jeri Denniston
'78 has accepted the position of
executive assistant and together they
work to address a wide range of
issues for those interested in San
Diego-Tijuana relations.
San Francisco
A holiday party was held
December 1 at Cafe Latte where the
chapter holds its First Tuesday meet­ings.
Third Tuesday meetings are at
the Blue Chalk Cafe in Palo Alto.
Lori Nelson-King '88 has started a
Thunderbird Book Club for Bay Area
Tbirds. Call her at 415-712-9312 for
more information.
DISTRICT OF COLUMBIA
The annual holiday party was held
December 16 at the Potowmack
Landing Restaurant in Alexandria,
VA. Chapter members also attended
a cocktail reception at the French
Embassy on January 12, held at the
culmination of Thunderbird's
Winterim in Washington D.C.
program.
The annual dinner and elections
were scheduled for January 28, at
Trader Vic's Restaurant at 16th and
K Sts. Also noteworthy, in an effort
to promote Thunderbird in the D.C.
area, the chapter is enlisting local
Tbirds to speak before groups of
small to medium-sized businesses in
the area
FLORIDA
South Ftorida
The First Tuesdays held at the
Place St. Michel in Coral Gables
bring out dozens of South Florida
Tbirds every month. At the October
meeting, representatives of the '50s
through the '90s were present. Maria
Giangrasso '89, new chapter presi­dent,
invites all in the area to partici­pate.
A holiday party held at the
home of Marianne and Vince Daniels
'74 was attended by 100 chapter
members.
GEORGIA
Atlanta
Elections were held at the
November 2 meeting, and congratu­lations
are in order for Mark Rush
'92, the new Atlanta AIunmi
Association President. Randy
Schilling from the Thunderbird
Development Office was also on
hand at the meeting to discuss the
progress of AACSB accreditation for
the School. Earlier in the day, he had
met with Atlanta alunmi regarding
the 100% Participation Campaign.
John Schultz '71 volunteered the
Atlanta Chapter to participate in the
100% Campaign with ten members
calling local alumni as a follow-up on
a direct mail piece asking for contri­butions
to assist the School with
scholarships, library improvements
and class projects.
ILLINOIS
Chicago
Chicago
alumni
attended a lun­cheon
on
November 17
featuring
guest speaker
R.James
Woolsey,
Director of
Central
Intelligence.
Woolsey
addressed
the issues of
industrial
espionage,
interna-tional
ter­rorism,
nuclear
prolifera-tion
and
the evolving role~::~~----~I!!!!';;~::'J'
of the Central Intelligence
Agency with the end of the Cold War.
The event was cosponsored by the
Executives' Club of Chicago and the
Chicago Chapter of the TAA. The
informative event was part of a pro­gram
established to move forward on
the chapter's two primary objectives:
increasing networking possibilities
and the visibility of Thunderbird in
the Chicago area
The chapter has finalized several
agreements with major organizations
in Chicago to cosponsor events
addressing relevant issues and featur­ing
national and international figures.
This will provide alumni with key
forums to expand their business con-tacts
as well as provide opportunities
to hear CEOs of major corporations
and senior officials from U.S. and for-eign
governments.
Ann F. Rosen '82, director of inter­national
sales and business develop­ment
for ACCO World Corporation,
spoke on "Women in International
Business" at the December 7 First
Tuesday meeting at Catch 35. Robert
Dillworth '68, gave an informal talk
on opportunities in international
business at November's First
Tuesday event.
Plans have been made to sponsor a
public debate, "The Israel-PLO
Agreement and the Middle East
Peace Process: What Next?," on
February 24. Panelists invited include
two Arabs and two lsraelis, along
with a moderator from National
Public Radio.
Robert W. Galvin, Chairman of the
Executive Committee at Motorola
Inc., is scheduled to address the
chapter on March 16. His topic is
"Doing International Business in the
21st Century."
R. James Woolsey,
Director of Central
Intelligence,
addressed
Chicago Tbirds
and Chicago
Ex ecutives' Club
members on
November 17 at the
Palmer House
Hilton.
THUNDERBIRD XLVIII 121 1994 27
• Network
More than 15
T'birds and guests
gathered at
Weekends restau­rant
in Caracas,
Venezuela last year
including, counter­clockwise
from bot­tom
left: Popola
Gonzalo '95, Moira
Gallagher '93,
James Pesnell '93,
Robert McBride
'85, Jose Garcia
Alvarez, Paolo
Facci '85, Walter
Bustard '58 and
two other guests.
MISSOURI
St. Louis
A quarterly First Tuesday was held
December 7 at McGurk's.
Suggestions/assistance with meet­ings,
etc. are being solicited to
increase participation.
NEVADA
Las Vegas
The December 7 First Tuesday
was planned as a roving dinner at
Gandhi India's Cuisine restaurant
located at 4080 Paradise Road.
January's meeting featured an exer­cise
in creative finance skills at the
Silver Dragon Chinese Restaurant.
NEW ENGLAND
Drake Beam Morin, Inc. offered its
facilities and expertise to T'birds at
no charge during a Career
Development Workshop held
September 24 in Boston (See "TAA
Network Headlines," pg. 26).
On October 24 the chapter made
its debut at the "Head of the Charles"
Among the New
England T'birds
who attended the
Head of the
Charles races in
Cam bridge were
(left to right) Nobu
Kondo '83, Patty
Knight '85, Greg
Grande '91, Jeff
North '92 and Sam
Murugasu '73.
28 THUNDERBIRD XLVIII /21 1994
boat races by staffing a Thunderbird
booth near the finish line. A Brazilian
roving dinner was arranged by
Elizabeth Ozon '86 for November 18
at the Pampas Churrascaria in
Cambridge.
This year's holiday party, held
December 7, was moved to Top of
the Hub in downtown Boston. Dr.
John Mathis, chairman of the World
Business Department at Thunder­bird,
gave an update on the School
and discussed changes in the busi­ness
environment. New chapter offi­cers
presented at the meeting were:
Nobu Kondo '83 president, and two
vice presidents, Peter Moon '89 and
Katherine Brand '92. Greg Grande '91
remains a vice president and trea­surer.
Yvette Morrill '83 continues
her responsibilities as chapter
newsletter editor.
Plans are in the works for a ski
weekend March 4-6, at The Inn at
Sunapee in southern New
Hampshire. Two T'birds, Ted and
Susan Harriman '59, have owned the
country inn since their retirement in
1989 after almost 30 years working
overseas.
First Tuesdays continue at EI
Torito's Restaurant, 20 Clinton
Street, across from Quincy Market in
downtown Boston. Join in for drinks
and munchies starting at 5:30 pm.
NEW YORK
The 1993 Thunderbird Boat Party
started out with a roar ... of thunder,
unfortunately, which put a damper
on attendance. It did not, however,
put a damper on enthusiasm. More
than 200 faithful eI\ioyed a dry and
pleasant night of revelry as the rain
clouds dissipated and the Manhattan
skyline loomed. The party was
notable because it marked the chap­ter's
first attempt to direct fund-rais­ing
dollars into Thunderbird
scholarship funds. Although atten­dance
proceeds didn't break even,
the chapter decided to fund two
$500 scholarships from its existing
reserves.
The New Grads Outreach
Committee hosted the first "New
Grads Reception Brunch" on
October 10 at Sylvia's in Harlem.
Despite the 20-degree drop in tem­perature,
17 new and seasoned
alumni and their friends eI\ioyed a
hearty southern-style brunch and
gospel music. Another reception was
planned for March 12, followed by
ice skating in Central Park. Call the
chapter's hotline (212) 713-5744 for
details.
Congratulations to Steve Doyle '82
who was elected chapter president.
And special thanks to Maria Houle
'87 who, in stepping down as presi­dent,
accepted new responsibilities
as secretary, and to Christy Grieff
'83, former secretary, for her service
to the New York Chapter.
OHIO
Cincinnati
Cincirmati area T'birds hold First
Tuesday meetings at Barleycorn's on
the River, in Newport, Kentucky.
OREGON
Portland
The success of October's Yamhill
County Wine-Tasting Tour was fol­lowed
by a holiday party. Chris
Karlin's '86 new home, with its 1911
fireplace hearth, provided an appro­priate
setting for the party.
Meanwhile, T'bird Tuesdays con­tinue
at the Red Lion Lounge in
downtown Portland.
Chapter President Clare Jones '90
circulated a list of Oregon-based
international organizations to help
chapter members maintain their
interest in language skills, interna­tional
awareness and business
issues. Effective January 1, Jones
stepped down as president. She was
replaced by copresidents Steve
Goffena '92 and Jeff Gunzelman '87.
Ron La Graff '92 is secretary.
PUERTO RICO
Puerto Rico T'birds hold First
Tuesday meetings at Pizzeria Uno's
Centro Europa, Avenida Ponce de
Leon 1492, across from Bellas Artes.
TEXAS
Houston
A semi-formal holiday party was
held December 4 at the home of
Roxanne '73 and Mike Skawin '74.
Thanks to Martina Mitchell Gallagher
'85 for representing Thunderbird at
Rice University's Graduate School
Day in October. The chapter also
published a Houston area alumni
directory.
DallaslFort Worth
A Charles Dickens Christmas
Party was held at Peggy McNiel's '78
home on December 18. The
Dallas/Fort Worth area T'birdsjoined
other Texas chapters for a weekend
tubing trip on the Guadalupe River.
San Antonio
Apparently the September event
went so well that the San Antonio
Chapter organized another First
Tuesday at Boardwalk Bistro, The
Wine Shop, in November.
WASHINGTON
The Washington Chapter, in con­junction
with Drake Beam Morin,
Inc. presented a "Careers in the 90s"
workshop on October 26 (See "T AA
Headline News" pg. 26 for details
about the workshop and the chap­ter's
recent fund-raising phonathon
and scholarship award). The biggest
event of the year, the annual holiday
party, was held December 5 at The
Chateau Ste. Michelle Winery in
Woodinville, WA
CZECH REPUBLIC
Prague
Czech Republic T'birds are helping
plan the 1994 Thunderbird European
Reunion to be held in Prague on June
16-19. Among those gathering at
Robert Borghese '93 and Morris
Thorpe's '92 new apartment for plan­ning
meetings and First Tuesdays
are: Pavel Kriz '70, Jon Marshall '85,
Bill Bindseil '93, Ross Mrazek '93,
Mark Wheat '91 (since departed for
Moscow) and current student
Tamara Waidelich. For more infor­mation
call Morris Thorpe or Robert
Borghese at (42-2) 692-4382 or Bill
Bindseil at (42-2) 253-171.
Making merrwries
in Bangkok,
Thailand last
September were,
from left clockwise:
Wira Lapjatuporn
'91, Panee
Chetphongphan
'90, Malee
Trimahaloek '91,
Penjai Chumroum
'91, Lisa Trousdale
'91 and
Prudhiphol
Pindhaprateep '91 .
NETHERLANDS
Amsterdam
The new year will bring change to
the Amsterdam Chapter: T'Bird
Tuesdays will move to Max, a new
grand cafe located just off the
Leidseplein in the recently renovated
area also housing Amsterdam's
Casino and Lido Theatre.
POLAND
Warsaw
Taide Guajardo '89 and Carol
Schuster'83 are developing a TAA
chapter with other T'bird alumni in
Poland. They have chosen the
Harenda Bar for monthly First
Tuesdays and hope to recruit all the
T'birds in Warsaw. For information
contact Guajardo, 48-39-121008 or
Schuster, 48-22-440022.
The Alumni
Relations Office
has implemented
new database
software to bet­ter
maintain and
enhance the
Thunderbird net­work.
Alumni
data continues to
be released to
the Thunderbird
community for
noncommercial
purposes. Please
contact Alumni
Relations if you
elect not to have
your name and
preferred contact
information
given to your
peers on request.
THUNDERBIRD XLVIII 121 1994 29
• Updates
1947-53
Howard S. Nelson '47 is retired. He lives in
Heredia, Costa Rica Robert E. Peck '50 is
retired from Grossmont College. He lives in
La Mesa, CA. Frederick D. Jeroy '51 is the
president and owner of Jeroy International, a
consulting firm. He lives in Houston, TX.
John E. Greyer, Jr. '52 is president of XML
Corporation of Austin, Texas. He lives in
Austin. John F. Gearhart '53 is a partner at
Associated Western Services. He lives in Gar­den
Grove, CA. Thomas B. Hitchcock '53
is retired from Citibank N.A He lives in
Stamford, CT. Robert Morehouse '53 is a
visiting associate at the Reischauer Institute
of Japanese Studies, Harvard University. He
and his wife Takako, live in Tokyo, Japan.
REUNION
1954 November 1994
Gerhard Lorenz is president of D. Lorenz
KG in Dusseldorf, Germany. William A.
Marks is retired. He and his wife, Mary Alice,
live in Kilmarnock, VA.
1955-59
Harry Lauback '56 is managing director, Far
East, for Gomaco International of Ida Grove,
Iowa He lives in Kailua, Hawaii. Winthrop
A. Wyman '56 is founder and chief executive
officer of OMI Petrolink Corporation and has
taken on new responsibilities as chairman of
Chiles Offshore Corporation. He stepped
down as chief executive officer of OMI Petro­link
at the end of the second quarter of 1993,
but will provide advisory services and contin­ue
to serve on the board as vice chairman.
Roger Coombs '57 is a procurement analyst
with the Department of Defense. He and his
wife, Jean, live in Granville, OH. Fred
Andresen '58 is a vice president for Direct
Net Telecommunications, Ltd. of Newport
Beach, California He and his wife, Betty
Andresen, live in Corona Del Mar, California
J. Dean Huelat '58 is a sales engineer at
Rapistan Demag Corporation. He lives in San
Jose, Costa Rica William S. Neel '58 is
assistant vice president for Andreini & Co. He
lives in Mountain View, CA. Peter L. White
'58 is retired from the Bank of Boston. He
and his wife Patricia live in Brownfield, ME.
Richard L. Davis '59 is retired from J.R.
Simp lot Co. He lives in Nampa, ID. Louis J.
Porta '59 is retired from the Black Butte
Coal Company. He lives in Green River, WY.
196O-B3
Dan Heath '60 is self~mployed manufactur­ingjeans.
He and his wife, Joan, live in EI
Paso, TX. Roger L. Hudkins '60 is the exec­utive
vice president for MidAmerican
National Bank & Trust Company. He lives in
Toledo, OH. John F. Kieser '60 is employed
in investments management He lives and
works in Oakland, CA. Paul Reiss '60 is the
owner of Tangram Company in Danbury, CT.
His most recent project is selling a process to
preserve freshly picked flowers, fruit and veg­etables
for up to eight weeks, which he hopes
will boost Mexico's food exporting business.
Robert E. Barnes '61 is retired as president
and chief executive officer for Bay View
Federal Bank. He lives in Bodega Bay, CA.
J . Steven Cole '61 is executive vice presi­dent
at Genderm Corporation, a pharmaceuti­cals
company located in Lincolnshire, lL.
Burton A. Lazar '61 is the president of The
Arizona Stagecoach Company. He lives in
Tucson, AZ. A. James Perry '61 is the presi­dent
of Advance Financial Corporation locat­ed
in Atlanta, GA. Charles E. Carter '62 is
retired from Douglas Aircraft Co. He lives in
Huntington Beach, CA. Richard E. Hayes
'62 is a financial consultant at Brickell
Services Ltd. located in Souzas, Brazil.
Alan T. Hill '62 is the president of Corpora­tion
for Educational Technology. He lives in
Indianapolis, IN. Kirk R. Winkelmeyer '62
is president of S.M.I. Creations Ltd. located in
Fort Collins, CO. Robert Coulter '63 is the
sole owner of South Pacific Equipment and
Repair, Inc. and Samoa NAPA, Inc. located in
pago Pago, Am. Samoa His wife, Lina, and
their four children, Mickey, Canleron, Beck
and Melissa, pitch in to help with the busi­ness.
Bruce L. Heine '63 is a national
accounts manager for the Pharmaceutical
Division of Miles Inc. He lives in Dublin, OH.
Don Hellbusch '63 is manager, the Pacific,
Mexico and Latin America for Teledyne
Hyson located in Cleveland, OH. Alan R.
Home '63 is the country manager for spare
parts sales to E.C. countries for Suzuki Motor
Corporation. He lives in Hamamatsu,
Shizuoka, Japan. Perry D. Jefferies '63 is
owner of Sistemas Educacionales located in
Mexico City, Mexico. He lives in Galveston,
TX. Richardson B. Smith '63 is self­employed
in commodity futures trading. He
and his wife, Laura, live in Darien, CT.
REUNION
1964 November 1994
Thomas E. Jones is general director for
Productos Gerber, S.A. de C.V. He lives in
Mexico City, Mexico. Marvin Midthun is
self~mployed offering legal services in Aitkin,
Minnesota Dwight W. Smith is self­employed
in publishing and advertising. He
and his wife, Eileen, live in Lakewood, CA.
Charles L. Wmkelman is the marketing
director at Hemisphere Financial Ltd. He lives
in Miami, FL.
1965-68
Mark E. Fairbanks '65 is the manager of
exports and military sales at Sorrento Cheese
Company, Inc. He lives in Ridgewood, NJ.
Charles Fidlon '65 is a financial consultant
for Shearson Lehman Brothers in Melville,
New York. He lives in Huntington, NY. David
S. Arms '66 is the president of American
Research & Management Company. He lives
in Marion, MA. Ralph C. Lambert Jr. '66 is
a consultant at Thai Financial Syndicate locat­ed
in Bangkok, Thailand. Christian Larsen
'66 is a partner and chief operating officer for
Arian, Lowe & Travis, a Louisville, Kentucky,
advertising and marketing agency. He lives
with his wife, Eleanor, in Glenview, KY.
Joseph M. LoPiccolo '66 is employed in
sales and marketing for Medimpex
NorthAmerica Inc., a bulk pharnlaceuticals
company. He and his wife, Nancy, live in
Ridgewood, NJ. W. David Watkins '66 is a
self~mployed life insurance agent and region­al
representative. He and his wife, Sue, live in
Aptos, CA. Yervant Chekijian '67 is the
chief executive officer of Berkeley Hotel
Management Inc. He lives in Boston, MA.
Gary B. Hawk '67 is an agent for financial
planning at Mass Mutual. He and his wife,
Sandra, live in Fort Thomas, KY. David
Hicks '67 is CEO for Hicks Consulting Group
(Telecon), providing software consulting ser­vices.
He and his wife, Ann, live in Lafayette,
CA. Robert L. Koprowski '67 is vice presi­dent
of sales and marketing at Peoria
Disposal Co. He lives and works in Peoria, IL.
David J. Liddle '67 is marketing manager,
Hallmark Cards Australia He lives in Glen
Waverly, Australia Bruno Modica '67 is
self~ployed in the executive search indus­try.
He lives in Wilmington, DE. William
"Bill" Page '67 is an analyst at Santa Fe Re­Creations,
a designer, manufacturer and dis­tributor
of coats. He and his wife, Claudia, are
building a solar home near Ojo Caliente, 55
miles northwest of Santa Fe, NM. Bill is sub-stitute
teaching at the local high school and is
very involved in Claudia's $1 million plus busi­ness-
both the new retail store in Ojo and the
main operation in Denver. Steven E. Vest
'67 is the chief executive officer of Health &
Leisure Concepts, Inc. operating in Ft.
Lauderdale, FL. S. Lee Alliston '68 is an
administrative assistant at Ford Motor
Company located in Allen Park, MI. Ronald
T. Alonzo '68 is the vice president, marketing
and sales at Somat, a waste reduction technol­ogy
company located in Coatesville, P A.
Sang H. Choo '68 is the president of Modtek
International, a trading company. He lives in
Orinda, CA. James F. Corzine '68 is the gen­eral
manager of Orquideas Royal S.A. He lives
in Santa Fe de Bogota, Colombia John E.
Gilbaugh '68 is a vice president and manager
at Bank of America NT and SA. He lives in San
Marino, CA. John A. Hobbs '68 is the presi­dent
of Enviromark Corporation. He lives in
Davenport, Iowa with his wife and their
daughter, Keenan "Addie," born in July, 1992.
Thomas R. Jiminez '68 is a senior vice presi­dent
for Noble Sports Marketing at Noble
Broadcast Group. He and his wife, Anita, live
in San Diego, CA. J. Dolph Johnson '68 is
senior vice president at Spencer Stuart
Associates located in Sao Paulo, Brazil.
Thomas Kreuser '68 is a broker and owner
of Century 21 Kreuser and Seiler, Ltd., a real
estate finn in Libertyville, 111inois. He lives in
Libertyville. Richard Krumm '68 is an assis­tant
vice president for Banque Nationale de
Paris in New York, NY. Takashi Kurisaka
'68 is a managing partner at Egon Zehnder
International, Inc. He lives in Yokohama,
Japan. James Vardon '68 is self~mployed.
He and his wife, Susan, live in Nevada City,
CA. Richard Zecher '68 is a writer. He and
his wife, Linda, live in Keswick, VA.
REUNION
1969 November 1994
Rafael E. Deschapelles is programs manag­er,
MexicolSouth America for Delco-Chassis
Division of General Motors. He and his wife,
Barbara, live in Troy, OH. Deanne Dietrich
is a treaty reinsurance underwriter for CNA
Insurance Company. She lives in Chicago, lL.
Lowell C. Elmore is the director of market­ing
operations for Lockheed Finance
Corporation. He lives in Cardiff By The Sea,
CA. Louis E. Frassinelli is self~mployed as
an attorney. He lives in Bakersfield, CA.
Norvell Giles is in sales for North Park
Hardware. He lives in San Diego, CA.
Dale P. Kernes is a courier for the U.S.
Courier Corporation. He and his wife, Debbie,
live in San Diego, CA. Charles R. LaGrange
is the sales manager and a board member at
Starr Produce Company, Inc. He and his wife,
Margarita, live in Mission, TX. Ross Quan is
the Asia regional marketing manager for
CH2M Hill International Corporation, an envi­ronmental
services company. He lives in
Foster City, CA. Ramon Urbano is a regional
sales manager at Cargill Inc./Gertens Cocoa
He and his wife, Karen, live in Westfield, NJ.
1970-71
Harley H. Barnes '70 is a senior vice presi­dent
at First Interstate Bank of Arizona locat­ed
in Phoenix, AZ. James W. Barrett Jr. '70
is in ordnance business development at
McDonnell Douglas Helicopter Co. He lives in
Mesa, AZ. Ervin Beal '70 works in the corpo­rate
section, legal department of J. C. Penney
Co. He was married December 30 to Maggie
Bolin, who is secretary to the vice president,
director of investor relations atJ. C. Penney.
He lives in Dallas, TX. Carol A. Chase '70 is
the vice mayor of the City of Cloverdale. She
lives in Cloverdale, CA. Linda J. Eaton
Veblen '70 is the human resource manager at
Ervin Beal '70
Buck Brown '71
Peter A. Vos '58
of Cedar Falls, IA
recenUy wrote the
following correc­tion
to an inaccu­rate
article he saw
in a magazine:
'The Monterey
Institute of
International
Studies is rwt the
only u.s. graduate
schoolcontbining
language training
with business
skiUs. Thunder­bird,
The Ameri­can
Graduate
School of
International
Marw,gement ... has
offered a master's
in international
marw,gement
since 1946. "
(Now that's
alma mater
ambassadorship!)
THUNDERBIRD XLVIII /21 1994 31
• Updates
III 1-. • 'r k ••• *1*_11
..., UIIIi=. dIowa
, 'wiIhRt stWtIhim a
--.d 8IaDce, YOUDI Diego Veitia
... ........, iUs poor luck in find­inI
ajab when he cr08I!Ied paths
wit:h a Scandinavian gentleman who
~ an obscure school of
international management in
Glendale, Arizona, His advice would
change the COUIge ofVeitia's life:
"Build on your comparative advan­tage,"
he told the Cuban-born
Veitia "Develop your back­ground
in languages, Use your
knowledge of Latin culture to
set yourself apart,"
The words struck a chord in
Veilia that resonates to this
day: ". believe that every one
of lIS has some personal com­parative
advantage," says
Veitia "My philosophy is, if
you stick with that advantage,
and develop it, not only will
you follow a path that you can
Diego Veitia '66 do weB, but one you can eIUoy,"
"OJl(, of tll(J
grNifest
asslt ra Jl(es
of PNI {(' ...
is iJlt('rd('­P('
Jl d (' Jl (('
til roltgh
('( Jllllll (' r (('
a Jld trade. "
Abandoning his job search tem­porarily,
Veitia's path soon took him
to Thunderbird to develop his com­parative
advantages: "For me,
Thunderbird opened the door to
international business, After
Thunderbird, • felt I had a level
starting field,.a foundation and a
basis to build a career,"
As if in testimony to the
Scandinavian's well-heeded advice,
Veitia's career took off promptly
after'lhundelbird when he turned
his attention to Latin America to
...... and market a variety of c0n­sumer
and industrial products for
:A.E. Staley Manufacturing
Company. Later, in the early '7011,
Tuppetware International and the
WUltiazer CoInpaoy hired Veitia to
.... jointvemures and other tlI, ' .... tbmugbout Latin
.Ataedca. Then, in 1975, while deYel­f.
IllID8joint vemures for RaIIIton
..... and Pl'ude.nUal Bache in
CoaaRlca, VeitIa was tapped to
88Ii8t in tile C!I!!It.abIiIIb oftbat
C01IIltITs stock exd1ange.
Veitia n!8ects tondI;y on his !Ole
in the development of tile Costa
Blcan exdutnge, now one of tile
ID08t reepected stock IR8I'ket.s in the
Americas. "'lboIIe were probabJ;y the
best years of my life as far as chaI­lenge
and fuIftDment," Veitia sa,ys,
"The money WB!.'t there in tlIoIIe
darB, but I had some very memo­rable
and rewarding times. "
Today, Veitia has again left his
mark on the intemational investr
ment community with the stunning
perfonnance of his own
IntemaUonal Assets Holding
C