From Forbes on April 26, 2016: With speculation about the future of Sears Holdings running rampant among analysts and amid news of additional store closures, one has to wonder which retailers might step up with shoppers should a Sears shutdown become a reality....

From Forbes on January 11, 2016: With Macy’s recently reporting a holiday same-store sales decline of 4.7% as well as plans to shutter 40 stores in 2016, one has to wonder if the “Magic of Macy’s” still resonates with consumers. To be fair, the...

From Forbes on July 27, 2015: Fact: Millennials shop Walmart. Well, lots of people shop Walmart; the big discounter didn’t grow to be one of the world’s largest retailers without any shoppers. While this fact isn’t exactly headline news, it did...

Worthington, OH – 4/22/2014 The bumpy rollout of the Affordable Care Act (ACA) seems to have had a negative impact on how people feel about it. According to a recent analysis from Prosper Insights & Analytics™ of survey responses of 3,786 Americans...

February 05, 2014 In coping with the upheaval in the healthcare market, many providers from insurance companies to hospitals will turn to advertising as a way of promoting their services to confused consumers. Millions of dollars could be wasted unless marketers are...