Pragmatism
Henry Spira
Incremental change vs. all-or-nothing
Vegan Outreach
Better rhetoric
Three-pronged approach a disaster
Credibility and persuasiveness
Goal-oriented
We must create more lifelong opponents of the meat industry
Three pronged approach works poorly for this
Our main objections to animal agriculture typically go unstated
We need a concise and accurate argument that turns people against animal
agriculture

Anthony Marr
HOPE-CARE Foundation

In his new book Rafe — A Memoir, pre-eminent Canadian talk show host
Rafe Mair wrote, "Anthony Marr had spent his working life doing very
routine, capitalistic sorts of things, including mining and real estate.
At 50, some sort of light fired up in his belly, and he decided to spend
the rest of his life saving animals, especially from institutionalized
cruelty." His campaigns have included Chinatown undercover (throughout N.
America), anti-trophy-hunting ("highest profile Canadian AR campaign in
1996"), anti-whaling, anti-sealing, Bengal tiger preservation (led three
deep-rural-India expeditions), educational outreach (presentations to over
150,000 students) and lecture/campaign road touring (e.g. the
40-states-in-7-months Compassion for Animals Road Expedition — CARE). Mair
further wrote, "Anthony has forced me to ask myself about my life-long
love of angling… That’s the trouble with real heroes. They make you
confront yourself and that isn't always a whole lot of fun."

Jill Robinson, MBE
Animals Asia Foundation

Born in the UK, Jill Robinson arrived in Hong Kong in 1985 and spent
the next 12 years working in Asia as a Consultant for the International
Fund for Animal Welfare. Repeatedly faced with scenes of widespread animal
cruelty, Jill decided to introduce the concept of "animal welfare through
people welfare" and founded "Dr. Dog" in Hong Kong in 1991 - the first
animal therapy programme of its kind in Asia. Today, over 300 dogs and
their dedicated volunteers make regular visits to hospitals, disabled
centres, schools and elderly homes in 6 countries across Asia, spreading
warmth and love to people in need, whilst promoting companion animals as
our friends and helpers.

In 1993 a chance visit to a bear farm in southern China changed Jill's
life. Exposing the plight of endangered Asiatic Black Bears cruelly
farmed, and milked, for their bile, and learning how easily bear bile
could be replaced by herbs and synthetics, Jill embarked on a promise to
end the practice once and for all.

In 1998 she founded the Animals Asia Foundation and in July 2000 she
and the Animals Asia team signed an historic agreement with the Chinese
authorities which would rescue 500 farmed bears and work towards the final
elimination of bear farming. Today, the "China Bear Rescue" has seen the
rescue of nearly 200 bears in China and is also spearheading far-reaching
community, education and welfare programmes across the country which
benefit animals and people alike.

Jill is a member of the Hong Kong government "Animal Welfare Advisory
Group" and on the Board of the Ocean Park "Hong Kong Society for Panda
Conservation." In 1995, Jill was presented with the Readers Digest "Hero
for Today" award and in June 1998 she was awarded an MBE by Queen
Elizabeth in the Birthday Honours List, in recognition of her services to
animal welfare in Asia. In 2002 Jill was presented with the USA Genesis
Award; the only major media and arts award concerning animal issues.