The maple flavor and sugar alcohol sweetness is overpowering - think pancake syrup rather than BBQ sauce. Being from Memphis, I love sweet barbecue sauce, but unfortunately this doesn't come close to the real thing.

This BBQ sauce is just horrendous! Does not taste like bbq sauce at all. Has a weird taste. I bought the hickory maple. I threw it away, was not edible. There has to be a decent sugar free bbq sauce somewhere.