Friday, December 10, 2004

Self Censorship - Don't Do It

Those of you that read my blog know that I have tried to make my blog into more than just about starting my agency, but about issues in PR that need to be raised, and trying to raise the bar. And, yes, sometimes rattling cages.

Apparently, I rattled the cage a little too hard and it offended some people.

I blog to try to bring up issues in PR and the PR blogosphere. It's as pretty much cut and dry as that. I have had this discussion in the past with a few other PR bloggers, particularly Robert French at InfOpinions.

Why should we blog? Should we be trying to better the industry? With students - like the lovable Auburn bloggers - should we be mentors, helping them out and trying to get them to be better PR people? I know that I have helped out at least two PR students in the past month with interviews and jobs, as well as having volunteered to be a mentor for the University of Missouri PR Club, when asked by Heather Pugh of Buzz Magazine.

So, yes, I will continue to tear down what I see as bullshit in public relations. Potential clients may read my blog, and if they find offence with what I have written, it's pretty obvious that we might have not been a good fit to begin with. I didn't open POP! PR, though, to take everything and everyone that crossed my door but to work on things that interested me, and that I would find exciting, interesting, and, yes, fulfilling.

Keep an eye out, though, for the pulled post. It will reappear in some form soon enough.

About Me

Using Usenet and online enthusiast sites - now called blogs or social networks - for campaigns when he started, Pepper incorporates online tactics to traditional strategies. Pepper has worked with a who's who of Fortune 500 companies, ranging from consumer tech to consumer packaged goods to high tech, providing integrated communications counsel to such companies as Kodak, Clorox, Cisco, GM, Mobile 1, HP, Verizon Wireless, Sprint, Campbell's Soup, amongst others.

Pepper began his blog more than 8 years ago, and continues to be an early adopter of social media, understanding how it works in the real-world.

In his spare time, Pepper enjoys yoga, Pilates and boxing, can be found eating PB&J sandwiches or hamburgers and is the lone figure walking in LA.