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Bennetts awards £5m ad account to VCCP

LONDON - Leading motorbike insurance company Bennetts has handed VCCP its £5m advertising account after a four-way pitch which included the incumbent, Dig for Fire.

VCCP has been tasked with developing new TV idents, press and online ads as well as track-side creative at the British Superbike Championship.

Bennetts marketing director Mark Fells said: "In this very competitive market place Bennetts was looking for an agency that could deliver its proposition across a host of disparate avenues, one that was truly integrated and could maximise the budget's potential."