Reflections on Marketing, Entertainment, and the Media Spectacle

Branding is one of those basic marketing terms that took center stage during the 2016 U.S. presidential election season. The American Marketing Association defines it as “a customer experience represented by a collection of images and ideas; often, it refers to a symbol such as a name, logo, slogan, and design scheme.”

On a survey published by Smart Insights February 8th 2016 on upcoming digital trends, it was found that we may be going towards a post-digital age where Marketing Automation, IoT, and intelligent software applications will take over everything marketing that is: digital, content, mobile, customer relations, sales, data analysis, social media, and search optimization (Chaffey, 2016). The […]

The use of speech recognition is an emerging technology that every strong media company seems to be adopting. While speech recognition works around converting the spoken word into digital, voice recognition analyzes and recognizes speech patterns between different people. The most well-known systems include: Apple’s Siri, Amazon’s Alexa, Microsoft Cortana, and Google Now. Facebook recently acquired […]

Storytelling works wonders in the realms of Marketing, Filmmaking, Graphic Design, PR, and Journalism. The moving picture, the visually appealing image, the interactive animation, or infographic can help to put messages under a different light when we use the current emerging media and technology. These are some the best interactive storytelling solutions out there that are revolutionizing how we see standalone online videos: WireWax, Racontr, Interlude Treehouse, and Storygami.

Sponsored content or native advertising is nothing new to companies such as: Taboola, Outbrain, and Nativo. These companies specialize on discovering content and pushing its promotion to the largest publishing sites. The reality is that today, every media company on the planet is selling sponsored content or incorporating native advertising into its offerings.

Emerging Media and Technology has become ubiquitous and is constantly converging with the current marketing trends. The words we have been hearing this year include: livestream, 360-degree video, short video, and GIFs. All of these give the sense of engagement and power to the consumer, and marketers are watching.

The emerging media phenomena has even helped create the job titles of tomorrow, such as Allison Morrow’s at Wall Street Journal whose title is “emerging media editor,” according to Nelson’s interview with her via http://www.rjionline.org (2016).

Emerging media is any digital communication tool that is in the process of being widely adopted and is shifting how information is being distributed, shared, and processed. For example, let’s take on its influence on how teams shape political marketing