Raleigh Denim

For People Who Do What They Love and Get Shit Done

The first of several videos for Raleigh Denim. One of the most acclaimed and interesting of the new generation of denim companies inspired by tradition, Raleigh Denim is fast becoming a full-up "lifestyle" (fucking HATE that word!) brand, producing complete women's and men's lines. The challenge was to get across the true vibe of the company as embodied by co-founders/co-designers, Sarah Yarborough and Victor Lytvinenko — instead of falling into the overly precious 'maker' cliche proposed by so many of today's new craft brands. Raleigh Denim is way more interesting, edgy and creative than just another crew of hipsters making selvedge jeans.

People of Plzen

Contrary to what one might expect of a globally available beer, Pilsner Urquell (the world’s first golden pilsner) is brewed in the same remarkably personal, old-world brewery where it was first created in 1842. This little commercial-length piece was created to introduce beer drinkers to the quirky idiosyncratic brewery that still makes this gem of a beer. Written and creative-directed by Jerry working in league with Quaker City Mercantile. Produced with All Ages Productions and directed by Ted Passon.

People of Pilsner Urquell

Let's All Make Everything As Good As It Can Be

Larry Larson, Founder and CEO of Larry’s Coffee, recently began roasting small batches himself in order to experiment with new ideas. We took this as an opportunity to spend an afternoon with him and his crew to capture the love and attention that goes into their roasting and cupping process.

THE ART OF BARLEY ROASTING

THE ART OF BARLEY ROASTING

Created to highlight the Guinness barley roasting house at St. James's Gate Brewery in Dublin. Based on an interview Jerry conducted with one of the brewery's most experienced barley roasters. Creative-directed by Jerry working in league with Quaker City Mercantile. Produced with Anonymous Content and directed by Phillip Montgomery.

The Mathematician Behind the Beer

Laboring largely on his own initiative and on his own time, Guinness mathematician-turned-brewer, Michael Ash, pioneered the world's first nitro beer. Written and creative-directed by Jerry working in league with Quaker City Mercantile. Produced with RSA Films and directed by Stuart Rideout.

Guinness Draught: The Mathematician Who Brought Nitrogen to Beer

"Pretty Money" The Song

We wanted to create a music video with the visual vibe of Alan Lomax field recordings. The look was achieved by partially filming through a plastic blister pack that once held Duracell batteries.

"Pretty Money" The Beer

George Hage, the ever-enterprising band leader of Jack The Radio (and an amazing visual artist in his own right) arranged to promote the song and video via a collaboration beer with Trophy Brewing (one of the first, finest and most adventurous of Raleigh’s vibrant community of craft brewers).

PRETTY MONEY (THE BEER) BY TROPHY BREWING WITH JACK THE RADIO

THE QUEST FOR A BETTER PINT

Nitro beers are more popular than ever, yet few people know that Guinness Draught, the world's most popular stout was actually the very first nitro beer — and it was launched back in 1959. This video along with the film about inventor and brewer, Michael Ash, was created to tell this story.

The Quest For A Better Pint

THE LONE STILLMAN

Hendrick's Gin is ubiquitous. A fixture at bars across the world. Yet contrary to what one might expect of global brand — every single drop ever served anywhere on earth has been created by this stillman working with the aid of an apprentice. It's quite a fact and quite a job. Hence this little video.

THE LONE STILLMAN

Invoice #6

“Those who transformeth even the most routine and mundane of task shall be the ones smiling, even in the darkness.”

Time To Brew An Irish-American Beer

“They tried to stop us, to keep us down, but we’re a hardy optimistic lot…” The story of why Guinness decided to brew a lager in America. Written and creative-directed by Jerry working in league with Quaker City Mercantile. Produced with Anonymous Content and Pull The Trigger. Directed by Phillip Montgomery. Voiceover by Cillian Murphy.

American Dreams

Teaser for a Raleigh Denim tour, featuring Victor Lytvinenko crisscrossing the country (armed with a Union Special 43200G hemming machine) to talk about how different communities are reinventing the American dream, while selling jeans and sharing his own story. Produced and edited by Fuck Bullshit Create Truth.

Raleigh Denim "American Dreams" Tour

Film and Photo Release Form

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Past Lives

PAST LIVES EPK

Documenting the creative process behind Lost In The Trees' third release on Anti Records. Filmed predominantly at Echo Mountain recording studio in Asheville, NC with additional filming in Greenpoint, NYC. Unlike the band's previous records, for which every instrumental part was composed and produced by Ari Picker, "Past Lives" was recorded in a more collaborative, open atmosphere with producer, Nicolas Vernhes. The result was a playful, creative atmosphere tempered by the haunting, penetrating music being recorded.

LOST IN THE TREES "PAST LIVES" MINI DOCUMENTARY

Lost in the Trees Red

Yes, it's not a documentary, but we're very proud of it and showcases our sense of imagery. Official video for "Red" from the album "A Church That Fits Our Needs" by Lost In The Trees on Anti Records. A collaboration between Ari Picker of Lost In The Trees and ourselves (under the name Creato Destructo Imagery). Featured in the music video section of the Cucolorus Film Festival.

Lost In The Trees - "Red"

Guests On Earth

This trailer was for Lee Smith's 11th novel. Yet it wasn't just another novel -- it was a book rooted in a harrowing ring of personal challenges from Smith's life. With this piece, we sought to get across that this book was a particularly personal and defining work. Lee is a very polished and skilled speaker — while this is an admirable skill set, it doesn't always make for compelling or revealing interviews, so our method was to read with book with an intense attention to detail, so we could truly engage Lee in conversation (we prefer conversations to interviews) and to keep the cameras rolling between the more formalized settings.

"GUESTS ON EARTH" by Lee Smith, Algonquin Books

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THE CLEARING

The Clearing

Filmed on Sunday and edited by Friday, the purpose of this mini-documentary was to promote the Bowerbird's third album for Dead Oceans. That record, The Clearing, was precipitated by the band's core members (Beth Tacular and Phil Moore) hitting/resuscitating/adopting a dog, breaking up as a couple and Beth almost dying of a weird, mysterious illness. All the shit that didn't kill Beth or end their relationship made their record stronger and more resonant. Within the limitations of a wild and wooly 5-day time frame, that was what this video was created to get across.

HERE'S TO US ALL

As anyone who has spent times in the great pubs of Dublin can attest, there is something about Guinness that brings people together. This commercial for Guinness Draught Stout is true, as all commercial should be. Written and creative-directed by Jerry working in league with Quaker City Mercantile. Produced with Bob Industries and directed by Doug Pray.

HERE'S TO US ALL

GARDEN

Lost In The Trees performed at Duke’s Reynolds Auditorium along with the 16-piece New Raleigh Chamber Orchestra and we documented it for them. The song is “Garden” from the incredible record, “A Church That Fits Our Needs” released on Anti Records. This performance illustrates the mix of intensity and beauty that made Ari Picker and his Lost In The Trees project so extraordinary.

"Garden" Live @ Duke Reynolds Theater

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SY'S PRAYER

Some magazines are about politics, entertainment or the arts. The Sun is about being human. For 40 years, its celebrated, examined and struggled with the splendor and heartache of life — while remaining independent and ad-free (and always complimentary to men and women in the prison system). Here, we try to get to the essence of the magazine talking with Sy, founder, editor and publisher of The Sun.

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A CHURCH THAT FITS OUR NEEDS

A mini-documentary about the making of "A Church That Fits Our Needs" by Lost In The Trees for Anti Records.

A CHURCH THAT FITS OUR NEEDS

NEVER STOPPED

In a world where nearly every major heritage beer is merely a branded facade placed over a history that has long since been demolished by corporate overlords, Pilsner Urquell is the real deal. The world's first golden pilsner, it is still brewed in the same place with the same local ingredients and the same intensive triple-decoction method. In essence, it is a crafted farm-to-table beer served around the world. Hence this film. Written and creative-directed by Jerry. Produced with All Ages and directed by Ted Passon.

Pilsner Urquell: Still Brewed In Plzeň

INVENTION OF THE WIDGET

The Invention of the Widget

Anyone who has enjoyed a can of Guinness Draught has felt what appears to be a little ball inside. This is a patented Guinness invention affectionally called "the widget." This is the story in a nutshell. Written and creative directed by Jerry Stifelman in league with QCM. Produced with Anonymous Content and directed by Phillip Montgomery.

TALENT SHOW

Talent Show

Infused with Rose and Cucumber, Hendrick's Gin is odd in the most beautiful way — as is the entire world which surrounds it. Welcome. Written and creative-directed by Jerry in league with Quaker City Mercantile. Directed by the sublimely talented We Were Monkeys.

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Shockwave

A visceral look at training, waiting to fight and fighting, which is something most of Americans hardly ever do. Filmed at United Thai Boxing and MMA Gym in Durham, NC and Fightlab 50 in the parking lot of the Mirage "Gentleman's Club" in Greensboro, NC. Featuring up-and-coming pro MMA fighter, Hanna "Shockwave" Cifers, and her coach, fellow fighter (and former Combatives Instructor for the 82nd Airborne), Alex Banks.

IF YOU'VE GOT THE TIME

If this was your jingle, wouldn't you bring it back? This is part of an effort to remind the world that Miller High Life is a genuine and much-loved classic. Creative directed by Jerry in league with QCM. Produced with MacGuffin films and directed by Marie Constantinesco.

Miller High Life | Bottle Hero

Roll On

It’s hard to resist working with Dex and Sara Romweber. We built a room out of shrink wrap and put the band inside it and they played live until they tore it up.

Dex Romweber Duo "Roll On" (Official Music Video)

RELEASING THE YEAST

Releasing The Yeast

What business does Guinness have brewing a wheat beer? That's the story this concise little film tells. Filmed at Guinness's brewery at St. James's Gate in Dublin and Minch Malting in County Kildare (both companies have been working together for over 150 years). Creative-directed by Jerry working in league with Quaker City Mercantile. Produced with TOOL of North America and directed by Phillip Montgomery.

In My Car

Last Year's Men are not safe, cautious or hesitant. They play like they mean it, on stage and off. We spent a day and night with them with the idea of creating a video that captured their unified miscreant energy. If they’d had more money, they would have trashed a hotel room.