Influence: The Psychology of Persuasion

Synopses & Reviews

Publisher Comments:

Years of experience as a magician taught Tim David that real magic is all about words, and the way they influence the minds of the audience. What sets a professional magician apart from an amateur are people skills like communication, influence, and engagement—skills that are also effective in the workplace. By applying seven magic” words in a business setting, David offers tools for effective and persuasive communication.

You will learn:

The secret word that Harvard psychologists discovered is the key to unlocking human motivation

How one very special word (spoken only inside your mind) mysteriously has a profound positive impact on those around you

The number one mistake that managers make during 1-on-1s, and the one simple word that can fix it all

What Dale Carnegie dubs the sweetest sound in any language”

How one tiny word can instantly change someones mind for the better

The single word that an in-depth study of thousands of hours of call center recordings revealed as the quickest way to reduce differences and calm people down

How the infamous But Eraser” works and why so many people mess it up

The REAL magic behind the word thanks”

The seven words:

Magic Word #1  Because

Magic Word #2  "Name"

Magic Word #3  If

Magic Word #4 - But

Magic Word #5 - Absolutely

Magic Word #6 - Thanks

Magic Word #7 - Help

Synopsis:

Influence, the classic book on persuasion, explains the psychology of why people say "yes"&#8212;and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader&#8212;and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

About the Author

Robert B. Cialdini, Ph.D. holds dual appointments at Arizona State University. He is a W. P. Carey Distinguished Professor of Marketing and Regents' Professor of Psychology, and has been named Distinguished Graduate Research Professor. Dr. Cialdini is also president of Influence At Work, an international training and consulting company based on his groundbreaking body of research on the ethical business applications of the science of influence.

What Our Readers Are Saying

Average customer rating based on 2 comments:

Buckeye, April 3, 2010 (view all comments by Buckeye)
Seminal work by the master persuader Dr. Cialdini. Incorporated much of this book into a class I was teaching. It's accessible, conclusive and draws from appropriate anecdotal evidence. If you want to understand why people do what they do, buy this book and read it.

Was this comment helpful? | Yes | No(2 of 3 readers found this comment helpful)

"Synopsis"
by Harper Collins,
Influence, the classic book on persuasion, explains the psychology of why people say "yes"&#8212;and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader&#8212;and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

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