A Heineken spokesman said: "Due to the tragic incident of MH17 Malaysian Airlines on 17 July, Heineken and CNBC have taken the decision to postpone the live CNBC show City Limits Live on 19 July.

"The programme was due to broadcast from three European cities, including Amsterdam, celebrating the best things the cities have to offer.

"Both parties feel that given the news it would be inappropriate and insensitive to go ahead airing the show. We are aiming air the show later on this summer."

The programme was part of Heineken’s global 'Cities of the World' campaign, focusing on the nightlife and culture of individual cities around the world. It was going to be produced by Karl Newton, who has worked on This Morning and Daybreak.