Friday, 27 August 2010

According to a study by Electronic Entertainment Design and Research (EEDAR), games with a female main lead score higher than those with a male lead across 910 "core genre" games over the past five years. The average review score for games with a female lead is 67.88, whereas it was 65.78 for games with males.

EEDAR's VP of Analyst Services, Jesse Divinch, called the difference "insignificant", and noted that in many games, it would be impossible for a female lead to be in the game, such as EA Sports's titles, as well as games like Call of Duty, which have realistic takes on war in where a woman is barred from the front lines.

The study comes on the heels of leaked reports that Activision disallowed female leads because of perception that sales for those games were poor. However, it should be noted that Activision couldn't care less about review scores. If a game gets a 0 Metacritic score and makes a heavy profit, Activision's all over it.

Nonetheless, look for more games with female leads as executives believe there's a correlation. What is more worrying for me is the fact that 910 video games came up with an "average" review score of 65.18 out of 100.

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