Why change your brand design during a pandemic?

The coronavirus has put the charity sector and their services front and centre.

Notifying internal and external teams regarding what guidelines are required while working from home, what fundraising is offered online, and what support is available during self-isolation are some of the content that needs to be sent out to your various target markets. So how do you do that under a budget during a pandemic? How do you ride out the storm and be a calming influencer?

One of the best ways to communicate these different matters is through a well-defined and unobstructed brand design, specifically created for each target market.

Brand messaging and social media content need to include your charity’s coronavirus guidelines and support!

Having the right graphics, illustrations and readable layouts can easily inform the public about your charity, coronavirus guidelines, staff measures, and public support. This is extremely helpful during these uncertain times.

If your charity helps those self-isolating then getting these visuals out, as quickly as possible, in a professional and effective manner are critical. Your team and public need it! It enhances the wellbeing of those you reach. So deciding where and how to best position your words of support and services alongside your logo placement and graphics (i.e. washing hands, social distancing) are not something that can be just thrown together. If you take that route then your messaging becomes lost. It ends up looking like a jumbled, distracting mess.

Knowing how to make these elements look cohesive and aesthetically pleasing while still maintaining your charity’s precise tone, messaging, and brand identity are lucrative when accomplished by an experienced brand specialist.

I work alongside you, remotely, and remove any burden and/or pressure you may feel in creating these complicated visuals on your own.

My process is straightforward. My communication skills keep things moving forward in a stress-free manner. As a result, my services change your professional life for the better.

Becks Neale is a Dorset Designer & Brand Consultant, working alongside charities, community initiatives and purpose-led organisations to achieve a brand they love and live, by distilling their brand story.

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