For just £20, you could be lifting your lashes to new heights without any need for falsies. Ahh, this is what dreams are made of.

So what makes this curler such a cult-favourite? Pinterest researcher and in-house stylist, Larkin Brown, reveals all:

“The Shu Uemera eyelash curler has attained cult status in the beauty world (and on Pinterest!) because of its unique design — it somehow manages to work for eyes of all shapes and sizes, and avoids any dreaded pinching.”

“You don’t need to use much pressure to get the full effect. This sounds like a small detail, but it is comforting when you have a metal clamp in such close proximity to your eye. For the ultimate curling technique, start curling at the base and ‘walk it out’ — move up the lashes by curling again in the middle of the lash and once more at the top.”