Amazon's success proves that those who understand their customers at a deep level will win. At a panel at the recent ICX Summit, Eric Schongalla, manager of retail systems at Carhartt, and Roger Starkweather, senior VP of sales and experiences at OpenEye Global, discussed how businesses can utilize data analytics and personalization.

Digital signage is a viable and effective communications tool, but companies taking the first step in signage deployment will be much more successful on the playing field if they understand the basics of what digital media is and how it operates. Learn the basics of digital signage and how to make it most effective.

A well-designed, innovative loyalty program can help you surprise and delight your customers with engaging and rewarding experiences. Technology is fast changing customer expectations, so it’s vital to refresh and reimagine the possibilities. To jumpstart your efforts, here are five concrete ideas.

City Furniture CIO/CFO Steve Wilder shares insight, lessons learned and return-on-investment from the Florida retailer's strategy to boost customer experience via a partnership with IBM and Ingenico Group. The strategy led to a mobile and nimble sales and transaction process across its 27 showrooms.

The growth in e-commerce does not mean the death of bricks and mortar retail. While it is certainly true that e-commerce is growing quickly, bricks and mortar sales still account for most total retail revenue.

As retailers and restaurants consider whether to deploy new consumer offerings such as a loyalty program, branded app or mobile payments, executives must consider whether such efforts help them acquire more customers to get them into storefronts more often while coaxing them to spend more money.

Dan Carney, senior vice president of operations at Limelight Networks, explains how mobile devices are having broad implications across the retail landscape, specifically when it comes to consumer expectations of the online experience.

Verizon's VP of Digital and Innovation Miguel Quiroga talks customer experience strategy, new tool innovation and why digital tech is not only changing business and customer experience, but changing how retailers and customers communicate.

Consumers overwhelmingly want more technology in brick-and-mortar stores. And with more consumers willing to show up and shop at stores that have it — beefing up technology is a no-brainer in the face of increasing online retail competition.

Mobile Retail Monday is a weekly column on mobile apps by retail customer experience designer Mike Wittenstein. Each week, you'll get a test drive of a leading retail app including pictures of key features and commentary on what works—and what doesn't.