SureWash was recently invited by the King Abdullah Medical Complex, Jeddah, to join in their Hand Hygiene and Cough Etiquette showcase in The Red Sea Mall in Jeddah. Everyone was invited to walk through the area, see the WHO hand hygiene video that was available, interact with hospital staff and with SureWash.

This innovative approach to developing a public culture to hand hygiene and cough etiquette was embraced by the general public using the Red Sea Mall and we hope to see many other such events actively engaging the public. The education stations managed by KAMCJ staff were especially effective in promoting hand hygiene among children.