Like this:

Eric Cantona was an extraordinary player not only because of his skills and charisma. More importantly, he embodied the opposition to the total commodification and sanitization of soccer—its transformation in pure entertainment, reassuringly void of any real emotional commitment and of any collective display of cultural solidarity. Cantona understood that play, irony, and the carnivalesque are inherently subversive acts, that could and should undermine—or at least resist—the construction of a passive audience and a society of docile consumers, paralyzed by fear of imagined threats and willing to accept widening inequality.