HP Powers Move to Cloud for Enterprises and Service Providers

HP today announced new Cloud Solutions that advance deployment of private, public andhybridclouds, enabling enterprises, service providers and governments to capitalize on emerging market opportunities.

With thousands of successful cloud deployments, HP has helped clients get the best of ahybrid deliveryapproach without the complexity. By incorporating both in-house and externally sourced IT services, clients can pick the right method of delivery to effectively meet time-to-market, availability and cost requirements. Yet, security concerns and a lack of internal skills continue to challenge organizations’ evolution to the cloud.

Service providers also recognize that a hybrid delivery approach requires new cloud business models that provide consumption and brokerage of technology for their customers in multiple ways. As a result, they need a technology partner that can help them capture this market opportunity.

“Clients want to understand, plan, build and source for cloud computing in a way that allows them to gain agility, reduce risk, maintain control and ensure security,” said Eyad Shihabi, Managing Director, HP Middle East. “The new offerings are the culmination of HP’s experience in delivering innovative technology solutions, as well as providing the services and skills needed to drive this evolution.”

HP’s new offerings address the key areas of client needs – buildingdifferentiated cloud offerings, consuming cloud services from the public domain, and managing, governing and securing the entire environment.

Building a hybrid environment

As organizations work to achieve an agile service-delivery approach, they must develop, deploy, manage and secure IT services across public and private clouds as well as traditional IT delivery models.

HP continues to expand its cloud ecosystem with new partners, offerings and programs:

—HP CloudAgile Service Provider Programoffers service providers expanded sales reach, an enhanced services portfolio and an accelerated sales cycle through direct access to HP’s global sales force. HP has expanded the program with its first European partners and with new certified hosting options that enable service providers todeliver reliable, secure private hosted clouds based onHP CloudSystem.

—HP CloudSystem Matrix 7.0, the core operating environment that powers HP CloudSystem, enables clients to build hybrid clouds with push-button access to externally sourced cloud-based IT resources with the industry’s firstout-of-the-box “bursting capability.” This solution also includes automatic, on-demand provisioning of HP3PAR storageto reduce errors and speed deployment of new services to just minutes.

—The comprehensiveHP Cloud Protection Programspans people, process, policies and technologies to deliver the same level of security for a hybrid cloud as a private IT environment would receive. Addressing one of the biggest hindrances to organizations moving to a cloud environment, the new program includes comprehensive strategy, roadmap, design and implementation services built on a common reference architecture. The program is supported by a Cloud Protection Center of Excellence that enables clients to test HP solutions as well as partner and third-party products that support cloud and virtualization protection.

Consuming enterprise-class cloud services

Organizations need rapid and secure sourcing of compute services that quickly flex to peak demands without excess capital expenditures. New and enhancedHP servicesthat provide a cloud infrastructure as a service to address this need include:

— HP Enterprise Cloud Services–Computenow automates distribution of application workloads across multiple servers to improve application performance. Clients also can improve data protection through new backup and restore options while also provisioning and managing additional virtual local area networks within their cloud environment. A new HP proof-of-concept program allows clients to evaluate the service for existing workloads prior to purchase.

—ExpandedHP ExpertONEprogram includes five of the industry’s largest independent commercial training organizations that deliver HP learning solutions anywhere in the world. The HP Institute delivers an academic program for developing HP certified experts through traditional two- and four-year institutions, while HP Press has expanded self-directed learning options for clients.

—HP Storage Consulting Services for Cloud, encompassing modernization and design, enable clients to understand their storage requirements for private cloud computing as well as develop an architecture that meets their needs.

In a world of continuous connectivity, HP Converged Infrastructure is a key element to delivering the Instant-On Enterprise. The Instant-On Enterpriseembeds technology in everything it does to serve customers, employees, partners and citizens with whatever they need, instantly.

A recording of the HP DISCOVER Vienna press conference and additional information about HP’s announcements at its premier client event, HP DISCOVER Vienna, is available atwww.hp.com/go/optimization2011.

About HP

HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. With the broadest technology portfolio spanning printing, personal systems, software, services and IT infrastructure, HP delivers solutions for customers’ most complex challenges in every region of the world. More information about HP (NYSE: HPQ) is available at http://www.hp.com