Hot Diggity Dog

Our ‘too hot to handle’ hospitality PR team launched Red Dog’s latest new authentic barbecue smokehouse – their seventh restaurant, and their first restaurant launch in the North of England.

The Liverpool PR campaign took over the city, from taxi tops to radio reviews and live streaming at the VIP event launch.

The Results

160,000 views of the ‘hot wing challenge’ Liverpool launch event

Over 1,500 new Liverpool Facebook fans in 1 week

150% increase in Facebook reach

40% Twitter engagement rate

3,500 Instagram views

A smile from the client...

We have worked with PR teams around the country, and many in London, and none have compared to de Winter. The team are professional, consistent and most of all ‘on it’. The results we have achieved via social media have far exceeded any target and the PR coverage in the run up to the launch was second to none. Our Liverpool launch party was heaps of fun and brimming with all the right faces - it was our best yet. As a result of their hard work, we have now commissioned them for additional project work across the portfolio. We look forward to building on our solid relationship moving forward.