According to a new report, Ryan Lochte wants to cash in on "his" catchphrase, "Jeah!" TMZ reports he recently filed documents to trademark his made-up word. And that's not all — he wants to incorporate the word into products like sunglasses, workout DVDs, gift cards, mugs, drinking glasses, posters, calendars, water bottles and swim gear like swim caps, swimsuits and sports hats.

Ryan already has started selling "Jeah" products like T-shirts, hats and sunglasses on his own website. Regular sunglasses sell for $14.99, but an autographed pair will set you back $100.

In other Ryan news, the five-time Olympic medalist booked a guest spot on 90210 this week. According to The Hollywood Reporter, he'll appear on E!'s hit show Fashion Police tonight at 10 o'clock ET.

Last night in Beverly Hills, at the WWE & the Creative Coalition's Summerslam VIP kick-off party, Ryan told reporters he was "a little nervous" about shooting 90210. He added, "I don’t [usually] get nervous. The cast members were so great. They helped me out. They talked me through different things on how to act and basically be yourself. And, if you mess up, just keep going."

He credited starlets AnnaLynne McCord and Jessica Stroupe especially for helping him out. The swimmer — known for the chiseled physique he displayed at the London games — enjoyed some eye candy of his own while learning his lines: "I would have to say AnnaLynne definitely caught my eye on the set."