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3 Responses

I would use the Company name which happens to be exact. During a recent update many sites were affected by what Google called a Exact Match Domain Devaluation, however I recall reading something from Dr.Pete (seomoz staff guru) that this was not the case, and more sites that had Part Match Domains were hit by the algo change. I know of a site that fell with a domain that had Company[Exact Keyword].

As long as your company name and your keyword are exact I don't think Google will not punish your site. Also if you focus primarily on earning relevant links with your contents you will indicate to Google that your site has trustworthy documents in its index.

The ultimate truth here is much more important a consideration than which version you go with. IF you intend to build a highly trusted site with highly trusted off-site signals, and truly unique content that's highly focused and deep enough, either domain variation will work just fine.

If you are stuck on the belief that an exact match or exact match variations are a golden ticket, you are just as likely to see the site suffer Google's recent Exact Match Domain (EMD) devaluation regardless of the domain you choose, because no matter what, SEO best practices need to be implemented.

I will, however, agree with James in regard to the "perceived" value of a ".com" domain vs. a ".net" domain as well. There is a certain value in a ".com" from a user perspective in general, and that needs to be considered.

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