Annoyed by friends and strangers tagging you in facebook photos? Norte beer has developed a beer cooler that detects when photos are being taken and quickly sends a flash to keep you safe and sound. The Photoblocker cooler eliminates compromising photos that would be shared in social media networks.

Beer companies tend to embrace this gimmicky gadgets and featuring them in their ads. In recent years, Bud Light released a finger treadmill as well as a tailgate companion . As with Norte’s photoblocker, these items are an extension of the brands personality and generate necessary attention. The functionality of the gadgets usually comes into question.