This World Cup PSA Against Domestic Violence Is Incredibly Powerful

Most Read

A new PSA pegged to the World Cup brings some alarming statistics into the spotlight: When the national team loses a game, domestic violence increases by 38 percent in England. "No one wanted England to win more than women," the video says after we watch a woman's terrified reaction after seeing the outcome of a match.

Created by Tender , a charity that fights domestic abuse, as part of its #StandUpWorldCup campaign, the stats in the video come from a study from the Lancaster University . And, as Jezebel reports, the study found that the increase in domestic violence isn't limited to losses. Even with a win or tie, the risk of violence rose by 26 percent:

"The study found two statistically significant trends. First, a match day trend showed the risk of domestic abuse rose by 26 percent when the English national team won or drew, and a 38 percent increase when the national team lost. Second, a tournament trend was apparent, as reported domestic abuse incidents increased in frequency with each new tournament."