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To celebrate SHOWstudio and MACHINE-A's new collaborative online shop - shop.showstudio.com - Nick Knight invited the dynamic community that surrounds the London concept store to transform themselves into the idols they dream of being. Watch the young creatives become everyone from Bob Marley to North West using face-mapping technology and admire the featured fashion, selected by Anna Trevelyan.

Skinny Machotm

Soichi Inagaki

Stavros Karelis

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Stavros Karelis

YaoYao Lin

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YaoYao Lin

Yasu Asano

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Yasu Asano

About

In March 2015, SHOWstudio teamed up with London concept store MACHINE-A on a brand new online retail venture. To celebrate the collaboration, and the launch of this new e-shop, Nick Knight invited the dynamic community that surrounds MACHINE-A to transform themselves into the idols they dream of being. Watch the young creatives, including Skinny Macho, Matthew Williams, Carri Munden and Darq E Freaker, transform into the likes of Bob Marley, North West and Voldemort using face-mapping technology. The sitters were styled by MACHINE-A fashion director Anna Trevelyan and appear in clothing available for sale from SHOWstudio / MACHINE-A. Featured brands include Cottweiler, Nasir Mazhar and Ashish.

The notion of transformation was inspired by MACHINE-A and SHOWstudio's belief in the power of fashion to embody the wearer with a new sense of spirit and strength. The concept of two people becoming one also speaks to Nick Knight's interest in community and his passion for collaboration. In keeping with SHOWstudio's broader commitment to interactivity and crowd-sourcing, and the team's interest in lo-fi, accessible technology, not only cutting-edge innovations, Knight decided to use open-source coding created by an online community as the basis for the project. The technology was then adapted by SHOWstudio's digital art director Jon Emmony using basic face-mapping applied to the sitters using a computer webcam.