THE PITFALLS OF DIY COPY WRITING

1. Lack of objectivity. Being ‘inside’ the company can prohibit lateral thinking and a balanced view of what the company is.
2. ‘Writing by committee’: well-meaning associates who chip in – sometimes more than half a dozen at a time!
3. Poor focus. Difficulty in meeting deadlines
4. If the writer’s already an employee, there are the distractions of his main role.
5. Poor grammar and spelling? No proofreader? Oh dear…