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"Jeffrey was instrumental in the company's successful pivot to mobile social gaming," Relan said in a statement. "His four years at Crowdstar building free-to-play games, combined with his prior background at Sega building AAA games like Iron Man, make him the ideal choice for the next phase of the company's growth in mobile."

Prior to Relan, CrowdStar's chief executive was Niren Hiro, who was recruited externally from the mobile advertising firm, AdMob. Hiro stayed for less than a year, and Relan claims that promoting Tseng reflects the company's belief that future prosperity will be based on quality products.

"The last time we brought in an external CEO, he had more of a business development background and I'm completely sure what we need now is a product CEO," Relan said.