SEMrush and AdStage: How to Optimize Your Paid Search Spend

In our last post in this series, I walked through some tips to expanding your keyword targeting using SEMrush. As you test new targeting, you’ll need to closely monitor performance to make sure you’re not wasting ad spend on useless traffic. You can manually check the performance in your AdWords or Bing Ads interface or run a keyword performance report to analyze the data offline.

Alternatively, automation tools can help you pause poorly performing keyword targets. This blog post will focus on what simple automated rules you can use to save yourself 2-5 hours per week monitoring keyword performance.

AdWords has its own automated rules to assist you.

Based on on your Conversion Rate, we recommend you set-up a rule to pause poorly performing to make sure you don’t over spend on any new keywords you added.

Bing Ads, on the other hand, does not offer automation so to save yourself some time there, you can use Automated Rules in AdStage. AdStage supports automated rules for Google AdWords, Bing, Facebook, LinkedIn, and Twitter Ads. Here’s how you would set up a rule similar to the one above in AdStage.

With these automated rules in place, you’ll have 2-5 extra hours per week to partake in some other more sophisticated optimizations like creative testing. In part 3 of the four part series, I’ll cover ways for you to get creative with your creative and how to test creatives for optimal performance.

If you’re new to AdStage and would like to try campaign management and optimization with the only platform that supports ads on Google, Bing, Facebook, LinkedIn and Twitter, sign up for your free trial today.

Do you have any questions about how to use SEMrush or AdStage? Please leave your questions and comments below!