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Free Toilet Paper with ads?

Ok, this has to be one of the most creative and strange ideas I have ever heard of. You can get free toilet paper for the rest of your life. So how does it work? Companies are opting in to advertising on toilet paper so when you sit on the bowl and then wipe you are seeing their ad. Yes, you heard right. As long as you are wiping with their company name they will supply the toilet paper for you. I would love to hear comments from the community on this.