Live in Levi’s NYC Event Featuring Haim and Sleigh Bells | Video

2014 sees Levi’s ditching its five-year-old “Go Forth” campaign for a new branding initiative — “Live in Levi’s” — andas part of the kick-off, the iconic denim brand hosted a free concert last month at New York’s Brooklyn Bridge Park. Wearing Levi’s jeans as the ticket to entry, nearly 2,000 fans showed up for the show that featurred indie-rock darlings from New York (Sleigh Bells) and Los Angeles (Haim). The “Live in Levi’s” campaign is one that focuses on personal stories from the brand’s passionate fan base, something that’s at the heart of the following video recap. Check out the clip below.