"Education is an admirable thing. But it is well to remember from time to time that nothing that is worth knowing can be taught." Oscar Wilde

MARKETING 101

Marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit.Philip Kotler

I selected this Kotler’s definition because I think it contains all the keywords for grasping what marketing is about. It is definitely a complex issue made up of a number of facets, constantly changing. Marketing is all over, along the streets, on the media, inside our homes. It is important to know how it works to reflect on how it impacts on reality and on our behaviour.

I provide a selection of materials that will be then discussed in class.