Jason Tozer‘s been at it again. His photographs of bubbles, presented here on the CR blog, formed one of our most popular posts. Now he takes a (very) close look at water drops.

In the latest in our series of CR Commissions (our joint projects with commercial partners) Tozer was once again asked to shoot a series of pictures on behalf of Sony, this time using its new Alpha 900 digital SLR camera. His subject: water droplets.

Clicking on each image will take you to the much larger version, housed on the CR Flickr page. The full set, including more like these, is here.

As the camera has a very high number of megapixels (24.6, making it, Sony says, the highest resolving DSLR) the idea was to shoot an object and crop into a section of the photograph to show the detail. In this way, Tozer was able to create the first image in this post (top) by extracting it from the larger image, shown below.

“You dont really take a picture and think, ‘look at the resolution on this!'” Tozer says. “The times you need a hi-res chip are when you want to crop into an action shot – cut into it and know you have enough left for a useable file. We shot something very detailed this time, so that if you isolate a section of a larger picture, there’s still enough information there that the new image isn’t breaking up.”

———————————-

“I’m shooting with three different light sources in three different colours, with different speeds of flash on each colour,” says Tozer.

“The green light shows the droplet sharp, the red light captures it moving, giving it an ethereal quality. Then we brought in the yellow-white tungsten light. Using them all means that some of the image is sharp, some is moving. It’s like the water’s on fire.”

———————————-

“With the shutter open more, you get these really long fiery trails,” says Tozer. “Some droplets look like they have smoke coming out of them…”

———————————-

As often the case with Tozer’s work, the set-ups used to generate the photographs are quite low-tech in their construction. Here, for example, are some behind the scenes pics of Tozer and his assistant creating this current series of images.

More from CR

Four Feet From A Rat cover, agency/creative: Mother, publisher: Mam Tor, Designer: Jim Bletsas, artwork: Roger Langridge
The current edition of Time Out London includes the third installment of advertising agency Mother’s Four Feet From A Rat comic. Created in collaboration with graphic novel publishers Mam Tor, the comic offers a quirky insight into London life, with one story, illustrated by artist Roger Langridge, focusing on London’s ebullient mayor, Boris Johnson.

Three out of the four Grand Prix awarded at this year’s Epica went to advertising work from the UK. The Epica D’Or winning projects included DDB London’s Dog spot for the VW Polo in film, Lowe London’s Shadows campaign for John Lewis in outdoor, and DDB London’s LoveHate campaign for Marmite Snacks in the press category. Absolut Machines from Great Works in Sweden won the top prize in the interactive section.

CR attended the British Television Advertising Craft Awards last night and witnessed Fallon’s Play Doh ad for Sony Bravia win in no less than four categories: Best Animation, Best Direction, Best Model Making and Best Use of Recorded Music (joint winner with Here Come The Girls ad for Boots by Mother). Play Doh also won The Panalux Award For Best Crafted Commercial Of The Year.
Read on to find out who won what…