Why You Should Have a Mobile-Optimised Website Today

03/12/2018

by 4Sprung Web Solutions

Anyone that has owned a mobile phone consistently for the last 5 to 10 years knows how fast this technology is advancing. Today, there are approximately 2.5 billion smartphone users around the world, all of which have the possibility of browsing the internet through their handset.

It’s no secret that the internet has allowed the development of industries like ecommerce. However, the widespread of internet-capable mobile devices is quickly transforming the industries that rely on the world wide web directly or indirectly.

In this article, we’ll explore the impact of mobile devices and go over the reasons all businesses should have a mobile-optimised website today.

The Mobile Revolution

Although many would argue that the mobile revolution begun with the launch of the first generation of smartphones, there’s no denying that the tipping point occurred in 2016.

This was the year where mobile internet traffic surpassed its desktop counterpart for the first time and the trend has not stopped since. Today, more than half of all searches occur on mobile devices and companies that choose not to deploy a mobile-optimised website may potentially be forfeiting a large portion of their audience.

Benefits of Having a Mobile Optimised Website

Having a mobile-optimised website means that your pages will adapt to the device your visitors are using. Different tablets, phones, and devices have various screen sizes and a mobile-optimised site can help deliver a great experience to all by making slight adjustments to the layout of the page.

Great for Mobile SEO

Determining mobile SEO is slightly different than with desktop sites. Websites that are optimised for mobile traffic usually receive a boost for queries carried out on handheld devices. This means that having a mobile-optimised site can help improve your mobile SEO, which can result in higher rankings.

Enhances User Experience

User experience is an important element of any website or digital platform. Regardless of the industry you operate in, having more visitors will help boost your statistics and potentially generate more revenue.

The best way to ensure more visitors is to create a pleasant experience, which for mobile users will mean optimising your site.

Improves Loading Times

Improving loading time has two major benefits. For starters, loading time directly impacts your SEO rankings, so improving it can help get your page a better position. Additionally, about 62% of web users expect a page to load within 5 seconds or less. Giving them fast loading times is a great way to enhance user experience and the perception they have of your platform.

Reach Your Potential Customers Through Their Favourite Device

Mobile traffic presents a large portion of the market share for any industry. Reaching your potential customers through their favourite devices can help increase sales in an affordable way. Not only this, but it will also add another dimension of your web presence and allow your recurring customers to interact with your website even when they are on the go.

May Pose a Business Advantage

It’s safe to say that the commercial adoption of optimisation technologies is not moving as fast as consumer mobile use. Having a mobile-optimised site can give you a significant competitive edge, especially if you operate in an industry with fierce competition.

Find the Best Development Company for Your Site

Having a mobile optimised website can have a huge impact on different aspects of your company. Besides improving user experience, it can also boost your sales and help improve your website’s SEO performance.

Choosing a reliable company to help you optimise your site for mobile traffic will help ensure the success of your project. There’s a huge collection of options you can choose from, so take your time to find a company that understands your needs and delivers the best results.

You can learn more about our services by getting in touch us through our online contact form or by giving us a call today!

Author’s Bio

Alex Morrison has been SEO Expert in Melbourne for over 10 years. In this time he has worked with a range of businesses giving him an in depth understanding of many different industries including home improvement, financial support and health care. As the owner of Integral Media he is now utilising his knowledge and experience with his rapidly increasing client portfolio to help them achieve their business goals.