And here’s “the rest of the story” from our big Video 3.o “It’s Your Story” event held last week….

We kicked off the evening by welcoming everyone to the conversation and introduced the panelists: Veronica Belmont, Host of “Dear Veronica” on Engadget; Chris Painter, Director of Product for GoPro; Allison Gay, Filmmaker forAirbnb, and Magisto CEO Oren Boiman. Before the conversation commenced, each panelist explained why video storytelling is changing the way people interact with the world.

Speaking on behalf of Magisto,CEO Oren Boiman touched upon the unique stories that each of us carries inside. Video is the best way to release these ideas that are in our heads and Magisto’s technology makes it easy for anyone to share their inner stories through video–on the go. GoPro’sChris Painter provided adrenaline fueled moments and aerial views that adeptly embraced the GoPro moto, ‘This Is Your Life. Be Your Own Hero’, reinforcing the passion aspect of documenting your story through video.

This ability to use your device to role play as a hero, world traveler or director flowed seamlessly into the next guest speaker, Airbnb filmmaker Allison Gay. Lending a heartbeat to the evening, Allison spotlighted a film she created around a daughter who reconnected her father to a house he lived in when he was born, on another continent, decades ago. Now imagine for a moment if the daughter knew about this once in a lifetime coincidence ahead of time and was able to document those precious moments using her phone and Magisto technology. This is the future: unlocking the story inside all of us, magically, instantly.

For more about Magisto, Airbnb, GoPro, SF New Tech and “Dear Veronica” please visit the links below.

Last night’s Innovations in Commerce event was just another reminder that SF is the best place to be if you want to be in the middle of it all. And to all those who are developing tools and services that impacts the evolution of commerce, we were thrilled to host you at this awesome event brought to us by our friends at PayPal, eBay, and Magento.

If you were there you learned a lot about what the x.com platform has to offer, as well as got to see some great new tech from the likes of Rapleaf, Offermatic, Stella & Dot, Retailigence, j-grab, TRUSTe, tinypay.me, and more.

If you weren’t there (and even if you were) you’d be well-served to join the discussion at the x.commerce Innovate conference taking place on 10/12-13 at the Moscone Center in SF, where the x.commerce platform will officially be released. As one who frequents SF New Tech (events, or online) you’re welcome to use the code “pvc” upon registration to score $200 off tickets to the conference. See you there, eh? Register here.

Big Thanks to All who helped make SF New Tech’s Big (Endless) Summer Social a success!

The day was a long time coming and when it arrived — it topped off the end of week with a bang!

Photos by Julie Blaustein

The photos tell the story: Company founders, industry movers, tech shakers, money makers, media, and more, were among those who spread out across the Stonebrook Court estate deep in conversation on all-things-tech.

Photos by Ziv Gillat

You can view the event page and the attendee RSVP list right here, complete with the Twitter handles of those who wished to share.

Here’s my heartfelt thank you to all who helped make it happen. Let’s start with the fun stuff.

Honest Tea and Glaceau provided non-alcoholic bevies both sweet and tasty. And Kicks Ice Cream came armed with organically awesome ice cream sandwiches for all — a perfect refresher in the hot Los Altos sun!

Of course, it wouldn’t be an SF New Tech event with out a taco truck pulling up!

Yep — we brought El Tonayense, our regular and uberfamous taco truck from our regular events, down to serve up everyone’s favorite tacos (and more!). And to spice things up a bit more, we also invited Curry Up Now to dish out their super yummy (and spicy!) Indian-style tacos and finger lickin’ samosas.

Now — a big thanks to our big sponsors!

Thanks to Kelly Porter, director of Woodside Capital Partners, the dude who owns the house, and to Joy Ajlouny who made sure all went down without a hitch. Kelly, a friend and confidant, is one of the few "valley guys" I know who’s actually really making an effort to intimately connect with the SF tech scene. There’s word that sometimes it’s hard for tech hipsters of the city to connect with tech titans down in the valley, and vise versa. Rest assured, SF New Tech is trying to address this problem. 🙂

Thanks to Motorola who gave away the brand new phones! Motorola says they had a great time at the event and appreciated the love everyone showed for the new Droid X. If you were at the photo-booth, make sure to check out your pics here. And to catch up with Motorola, follow them on Twitter: http://twitter.com/MotoMobile and Facebook: http://www.facebook.com/motorola (Who knows, you may also win a cool new phone!)

Thanks to Citi Private Bank and my old friend Steve Gold (HGHS’88!) who rallied the troops to see what all the SF New Tech buzz was all about. I would personally be happy to introduce anyone who has an interest in innovative wealth building strategies to Steve who’s real good at that kind of stuff.

Thanks to Terry Kelly, a partner at Dorsey & Whitney LLP, the well-respected business law firm. Terry recognized a good time early on and was initially drawn to the Big (Endless) Summer Social so they could sponsor the beer… Terry is a guy — and a lawyer — you want to know.

Thanks to David Lucatch, CEO of itiBiti Systems for not only giving away a brand new Slate tablet (Winner: @IdaRose) but for demonstrating how one shouldn’t forget the desktop in the delivery of content and communications, a place where you can actually drive engagement in ways you probably never dreamed of.

Thanks to our friends at CALinnovates.org, who are now quoting me when describing themselves. "As Myles says," says Lane Kasselman, Executive Director, "we’re building a bridge from Sacremento to the valley…" Can’t deny I’ve got a thing for bridge building! And if there were ever a time for California politicians to learn from the economy-driving tech sector, it’s now… and CALinnovates is making it happen.

Thanks to Matt Perez and Marisol Ortega of Nearsoft who won the Big (Endless) Summer Social design contest with this beauty of a poster. (Take a look at the famous poster from the surf classic "Endless Summer" from 1966… and you can see how we were inspired!)

Big thanks to the three great companies we selected to demo in the Grand Ballroom. They include:

* OliveWoo, the first location based application for couples that analyzes your interests and mood to find the perfect date idea for you and your significant other.

* Quantenna Communications, Inc., a leading developer of Full-11n™ wireless networking solutions and the only one to deliver the entire complement of 802.11n Wi-Fi features for the highest possible quality and reliability in wireless home networking and digital entertainment.

* clp.ly, helping Internet users easily make visual clips and quotes of web content that maintain attribution and links back to the original source.

Thanks to all who volunteered (Jai, Peter, Shaun, Georgia, Missy, Patrick, Pat, for starters.) And thanks to Matthew M. Gonzales his consistent delivery of passion, energy and personality.

Here’s to a great event everyone– and we can only hope to shine brighter next year!

1) Our Geo-Loco Smackdown Rocked! Thank you to all who came out to our Geo-Loco Smackdown last week. Holy smokes!

Brightkite, Where, PlacePop, DoubleDutch, Booyah / MyTown, and Quova dove really deep into the geo-locational services landscape! And our panel format seemed to be a hit! Expect more events like this one! Check out video clips of the presenters and the panel at www.justin.tv/sfnewtech/videos And see the RSVP list below!

2) The Big Summer Social! A lot of folks have been asking me about our forthcoming "Summer Social". Here’s the scoop: On Friday, July 23 from 4-9 pm, 150+ technology executives will gather at the private estate of Stonebrook Court (check it out: http://bit.ly/sHr0f) in Los Altos Hills, CA to celebrate summer over cold beer, tasty munchies, and bold new tech in typical SF New Tech-style. We will begin inviting Founders and CEOs in the coming days and then will open up registration to others if/when space allows. As much as we’d like to invite everyone, we can’t. Sorry. House rules. And it’s not my house. Now, if you run a tech company and want to get social with us please let us know at www.sfnewtech.com/stonebrook . If you’d like to sponsor this event, here’s sponsorship info (PDF): http://drop.io/summersocialsponsorsheet

3) Next SF New Tech: July 20 – Save the Date! The next SF New Tech at Mighty will be on Tuesday, July 20th. Note, it’s on a TUESDAY, not Wednesday. Details coming soon!

4) Call for Designers! We need a designer to help us with, um, some design work. Specifically for our forthcoming Summer Social at Stonebrook Court. I could enlist 99designs.com but thought to throw it out to our community here first. Designers, send me a well-thought-out treatment (pdf or jpg) of a design element that captures (creates!) the essence of our Summer Social at Stonebrook and if we dig it, you and a colleague will get into a year of SF New Tech events for free. If we end up choosing your design, we’ll get you into the big bash too. We’re looking for an image like http://bit.ly/bQM9Xe but more "summery" and, um, social. 🙂 We’ll use it on the event registration page and on event collateral, etc. Any takers? (Deadline is Wednesday 6/30)

5) Call for Writers! Calling all bloggers and excessive tweeters. As part of our relaunch of sfnewtech.com in the coming weeks, we’ll be integrating more and more commentary from our community. If you’re interested in writing event recaps, reviews, interviews, opinion pieces, or god forbid, "news" … we can get you published and in front of people who will want to read your words. Interested pontificators are invited to drop me a well-written note with a link to their recent work for consideration!

6) Call for Sponsors! As you know, SF New Tech is the largest regular tech event in SF. And we’re not too proud to beg. We need your help finding sponsors who want to get in with the cool kids. We’ve got revenue share deals to offer for closed deals based on your referrals. Who do you know? Contact me for more info.

7) Geo-Loco Conference 2010 If you didn’t get enough geo-loco last week (or if you couldn’t swing it but really wanted to be there) than the BIG Geo-Loco Conference in SF on July 21st with Fred Wilson (Union Square Ventures) keynoting is not to be missed. All the major players will be there… And so should you. Click here http://bit.ly/doJU5F and use the code "sfnewtech" for 20% off ticket prices.

8 ) FACCSF Business Booster 2010 Calling all entrepreneurs! The French-American Chamber of Commerce San Francisco invites you to enroll in a dynamic 7-week one-on-one mentorship program to accelerate your business. The French-American Chamber of Commerce’s longstanding Business Booster program has begun its 2010 cycle. This course equips entrepreneurs with valuable lessons on critical startup issues and connects them with high-level mentors and experts! Challenge & Boost your Business with weekly interactions with mentors & experts and 1-on-1 exchanges on communication, marketing, legal, finance & business development; as well as benefit from an extensive network of high-level professionals and decision makers. At the end of the program, you’ll better understand what it takes to successfully build your business strategy. Participation Fees: $900 + FACCSF Membership. To learn more about the Business Booster program, apply, and to get involved visit http://bit.ly/96jUEp (Sponsored Message).

9) Demo your stuff on our stage! Get your new tech in front of a standing room only crowd of geeks, bloggers, VCs, developers, and more! Apply at www.sfnewtech.com/demo

10) Membership has its privileges! Walk right into a year’s worth of SF New Tech events for less than $200. www.sfnewtech.com/membership Makes for a great gift for your favorite VC!

11) EventTech Con If you can’t get enough of my endless blather, I’ll be speaking at Silicon Valley Bank’s EventTechCon on Friday, June 25th in Mt. View with all the big shots in the local event scene (McClure, Shipley, Pirillo, Forrest, Phillips, Zisk, to name a few). Care to join? You can get $10 off of the startup ticket ($70) with the code "10dollar" and $29 off of the regular priced ticket ($160) with the code "mtp2010b" More info @ eventtech2010.eventbrite.com