Guerrilla Marketing for Writers

Jay C. Levinson, et. al.

Subtitled "100 Weapons for Selling Your Work," Levinson brings
his expertise in guerrilla specifically to writers. Although many
of the techniques here are aimed at selling your book, there is
plenty for the commercial writer, ghostwriter, article writer - in
fact for any writer.

One of the things I like most about this book is right in the
extensive table of contents, the authors indicate the cost of the
suggested tactic. For example, Chapter 3 includes these entries:

The Most Powerful Guerilla Marketing Weapon: You (Free)

Your books (Expensive)

Your Networks (Free)...

Your talks (Free or you get paid)

The kinds of marketing techniques run from the obvious (use
your email sig) to the more complicated (book tours), but all of
them are doable by writers.

You don't need to have a background in Public Relations, or a
degree in marketing - this book gives you exactly what you need to
market yourself and your writing.