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Meaningful audience engagement is an experience designer’s ultimate goal. However, we are often designing for a very broad demographic, or—due to the novelty of many of our experiences—a demographic that we know very little about. So how do we design…

Donald Richardson is a Systems Developer at Second Story. Here he chronicles his experience working on the Constellations project we recently completed for SapientNitro. Second Story was approached by SapientNitro with an opportunity to create an …

Projects often demand the integration of digital media and the spaces that they occupy. This means that there is no clear boundary between the design and engineering when we’re realizing a project. Each discipline, from interaction design, archite…

It began with a full-studio, open brainstorm and ended ten days later with a 40-foot-long, floor-to-ceiling interactive sculpture. The studio was alive with an interdisciplinary effort that combined the analog (sewing, model-making, silk-screening…

This past weekend, Second Story created a reactive media experience for the TEDx Portland afterparty at the Pacific Northwest College of Art. For one night only, partygoers charted new landscapes from their movements. That day, TEDx Portland had p…

Concept Real Fast Draw began with a simple impetus: to add interactivity to our lectures and presentations. Interactivity is central to everything we do at Second Story, so it felt strange and almost hypocritical to stand before a group of people …

You hear these phrases so often in design and development circles they have become clichés—”get real fast” and “fail early, fail fast, fail often.” As ubiquitous as these sayings have become, there is a reason for this: They’re true. Here, we’ve f…

In December of 2011, I traveled to Atlanta to help install 12 interactives for the new Vault of the Secret Formula at the World of Coca-Cola. I was deeply involved in this project for about eight months, and watched it grow from feverish conceptua…

Earlier today, December 8th, 2011, the Chairman of the Board of Coca-Cola unveiled the opening of The Vault of the Secret Formula at the World of Coca-Cola in Atlanta, GA. Mythology and intrigue fill the experience as visitors take a journey throu…

We recently completed a project for the National Library of Medicine called Native Voices. The project prominently features an interactive timeline that charts the history of Native peoples’ healing traditions. The time-line however, became more o…