Juice 107.2 FM

107.6 Juice FM is a British Independent Local Radio, set up in 1998 in Liverpool after the closing of alternative music station 107.6 Crash FM and its subsequent purchase by Forever Broadcasting. It launched with a format broadly in keeping with that of Crash, but with a greater amount of mainstream pop and dance music. The station is now owned by UTV Radio. The station which became Juice FM began its life from 27 Fleet Street in Liverpool as 107 Crash FM on 27 March 1998, covering Liverpool. They developed from a handful of RSLs in the city and were driven by Janice Long and backed by Kiss 102’s Mike Gray, Bob Geldof, Boy George, Primal Scream and Urban Splash.