Articles by Andreas Pouros

Andreas has spent the last fourteen years building, managing,
and mentoring digital businesses to success. He is co-founder and
COO of Greenlight Digital, which has been regularly ranked in the
Sunday Times Tech Track 100 Fastest Growing Companies and in the
Deloitte Technology Fast 50. Andreas and his teams have driven over
£15 billion worth of incremental value to their clients, including
the likes of Hiscox, HSBC, The BBC, Legal & General, Sky, and a
further 50 FTSE250 clients, utilising market defining knowledge and
experience in branding, design, web development, SEO, Paid Search,
Social Media, and marketing technology.

A highly respected and highly experienced digital marketing
expert and innovator, he was entered into the Who's Who of
Britain's Business Elite in 2009, and his views and opinions have
been quoted by publications such as The Wall Street Journal, The
Financial Times, Internet Retailer, CIO, Fox, MSN, eWeek,
MediaPost, and is a regular contributor to eConsultancy.

Andreas has also sat on the Advisory Board of FF&P Private
Equity for the last four years, applying his knowledge and
experience in digital marketing and technology to the management of
a multi-million pound fund.

In a sample study of 100 of the UK's most popular websites, Greenlight determined that 4% of them had page load speeds slower than the acceptable threshold set by Google, beyond which the advertiser may see increased click costs.

A report has been made public proposing that France begins taxing the likes of Google to subsidise its own creative industry. The authors of the report suggest that this new taxation could raise up to the equivalent of $28 million, which in the grand scheme of things isn't much money at all.

Google has unveiled 'The Living Stories' prototype, a project in
conjunction with The New York Times and The Washington Post.
It explores a new way to get news to the masses online, which
Google hopes other publishers will want to exploit with them too.
The central concept is that particul...

Google has launched ‘Web History’, the new name for its personalised search feature, by default across its user base. Essentially, by monitoring what you click on in their results, Google can learn what sites you like and give them a ranking boost in your search results. This adds a further dimension to how Google ranks sites and pages, which had historically focussed largely on analysing on-page relevancy and third party links pointing into a site. Some of the advantages and disadvantages this will bring.

Google could become
the biggest threat to online property intermediaries
overnight

Google is said to be considering a
launch into the UK property market next year. This will allow both
estate agents and private sellers to put their property for sale as
an overlay on Google Maps. Whil...

Experts fighting back
The current balance of power between crowds and experts
hugely favours crowds, largely because the social media and
networking movement of recent years has given the crowd the tools
and mechanisms it needs to build efficient methods of collaboration
and communication, and...