Lincoln is a City of 258,373, up over 14 percent from 2000. The City has generally enjoyed a steady annual growth rate of over one percent for the past 20 years. The City is located on Interstate 80, midway between Denver and Chicago.

Lincoln's Downtown is a thriving, mixed-use district with approximately 27,000 employees and two million visitors annually. 21st & N Street is near the Downtown district bounded to the west by Downtown Lincoln's premier destination district, the Historic Haymarket. The southern boundary includes the architecturally significant State Capitol building, as well as other state and local government campuses.

Antelope Valley channel

The site is just east of Downtown in the major $146 million urban revitalization project, the Antelope Valley Project, which has expanded the boundaries of Downtown. The University of Nebraska-Lincoln Campus forms the northern boundary of downtown. The site is close to other Downtown office buildings and other key employment centers, retail shops and restaurants, hotels, and tourist attractions.

Recently completed private reinvestment in Downtown Lincoln totals over $125 million. Another $145 million in additional private reinvestment is currently underway in Downtown. The West Haymarket Arena project will be the largest public investment ever in Downtown Lincoln, which will be met with significant private investment as well. From 2000 to 2015, the City is expecting to have had over $1 billion in public and private investment in the Downtown area alone.