Analysis

As reported by the Washington Post in 2015, baseball has an aging problem. ESPN told The Post the median age of baseball audiences on TV is 53, and it is getting older. With that, there is both a challenge and an opportunity for Major League Baseball and its 30 teams....

From late October to mid-June, “NBA Twitter” may be the most engaged community on social media. The community is made up of super-fans, beat writers, media personalities, professional gamblers, team accounts, and sometimes even NBA players. One of the most...

When it comes to digital branding for college sports properties, Jason R. Matheson has seen it all. After leveraging his design background to earn an internship at the University of Miami, Matheson became a mainstay in college athletics, eventually leading SID And...

Back in August, Nebraska football unveiled the all-white alternate uniforms which were worn against Northwestern last Saturday. ‼️????‼️ pic.twitter.com/MM8RBOqx0o — Nebraska Football (@HuskerFBNation) August 23, 2016 As players’ jaws dropped, they took to...

The NFL is a Nike-dominated league. Not only does the Swoosh own the on-field rights as the NFL’s official uniform provider, it also represents a vast majority of the league’s top players. Sole Collector’s Brendan Dunne broke down Nike’s dominance in player marketing...

To kick off the college football season, I was able to catch up with two digital leaders at Ohio State Athletics, Pat Kindig and Zach Swartz. Kindig is the Assistant Athletics Director-Digital Assets, overseeing the tOSU digital team outside of football, while...