A.F Blakemore is always there for the consumer whenever and wherever he needs, -- when payday is far, when winter is near, when mornings are lazy, when nights are big

SWOT Analysis

Strengths

1.Legacy of merging supermarket with conventional traditional market. 2. Offers wide range of fresh and chilled food along with fresh produce and meat 3. Also offers a wide range of spices as a separate section where you can smell the spices before purchase 4. Separate section where food is cooked in front of customer and recipe shared.

5. Wide chain and presence of stores.

Weaknesses

1. The range of food offered is limited compared to other supermarkets which limit the options available to consumers. 2.Brand awareness is a problem.

Opportunities

1. More young professionals living away from home and working long hours prefer frozen food. Hence their target group is increasing fast. 2. Increasing purchasing power parity leading to improved lifestyles e.g – more ready to eat foods 3. Expand network, wider product range and reach to people by opening up more flagship stores.

Threats

1. Robbery attempts and other threats lead to concerns for property loss. 2. Intense competition from corner stores, supermarkets, grocery stores and host of other convenience stores. 3. Lack of large scale space leading to merger of many convenience stores and increase in competition.

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