or an accountant, you need a steady stream of business, referrals, or response from the people who keep your doors open.

That starts with staying in regular communication with your audience.When you build an ongoing dialogue with them, you increase the trust and comfort level they have with you. They look forward to hearing from you. It becomes second nature for them to think of you. You’ll stay top of mind with them.

As a result, they’ll become more loyal to you, spend more with you,

donate more frequently, and be more likely to refer you to their friends

or colleagues.

Sounds great, right? The easiest, most effective way to build that

dialogue is with email marketing – by using email newsletters and

promotions that you send regularly.

That’s why you should have a list of your customers’, clients’, or members’ email addresses: it’s a real asset to your business. And it’s so easy to quickly build it and at little cost.