Global marketing is becoming more and more important along the years with the increasing
trend in internationalization. Having too many choices, marketers face the challenge
of determining which international markets to enter and the appropriate marketing
strategies for those countries.

The focus of this study is ranking the market potential of countries identified
as "Emerging Markets" by The Economist
magazine. These emerging economies comprise more than half of the world's population,
account for a large share of world output, and have very high growth rates; all
indicators of enormous market potential.

This indexing study is conducted by
MSU-IBC
to help companies compare the Emerging Markets with each other
on several dimensions. Eight dimensions are chosen to
represent the market potential of a country over a scale of 1 to 100. Each dimension
is measured using various indicators, and are weighted in determining their contribution
to the Overall Market Potential Index.

Notes:

The most recent version of the Market Potential Index can always be found on globalEDGE
at: /mpi/

The report for previous years can be reached through the Market Potential Index (MPI)
Archive table on the right column.