A new thematice website for Student Services during the website CMS migration.

Leading Change

In a rapidly evolving globalised world, marketing needs to take its seat at the top table to drive business growth

Professional marketing is a vital driver for business growth. For business to fully reap its benefits, strategic marketing professionals need a seat at the top table. To secure this seat, today's marketers need to develop a much wider range of business skills. Whereas years ago professional development may have focussed mostly on theory and how to interpret data, now marketers need to understand how to lead from the front. Businesses are not just looking for their marketers to be creative, interpret analytics and successfully operate in a digital world. They more critically need them to lead change, manage people and projects and have the skills and ability to collaborate, innovate and influence across the business - no matter how challenging the climate.