Levi's readies to hear from 5 shops in review

Published on January 19, 1998.

Top officials of Levi Strauss & Co. the week of the 19th will hear presentations from five agencies pitching the marketer's estimated $90 million advertising acount for its denim apparel. The five agencies making presentations on strategy and creative include incumbent Foote, Cone & Belding and Hal Riney & Partners, San Francisco; Bartle Bogle Hegarty, London, Levi's agency in Europe and Asia; and two Omnicom shops, BBDO Worldwide, New York and Los Angeles, and TBWA Chiat/Day, Venice and San Francisco, Calif.