Trek Factory Racing announces PeopleForBikes as key partner

June 25, 2014

PeopleForBikes is teaming up with pro road cycling team Trek Factory Racing for the remainder of the 2014 international race season, with a special emphasis on the Tour de France, in an effort to make riding better for everyone, everywhere. Trek Factory Racing’s owner, Trek Bicycle, is a longtime partner and founding member of PeopleForBikes.

Trek Factory Racing will officially debut this ambitious partnership, and share our goals and vision at a press conference in Leeds, England on July 3. The Tour de France—the world’s biggest bike race—provides an unmatched worldwide platform for brands and athletes (and important efforts such as our campaign) to deliver key messages to a global audience.

Since 2011, PeopleForBikes has united riders behind the goal of improving bicycling conditions throughout the U.S. This effort has already engaged 810,000 individual supporters in the United States. The goal for 2014 is to grow to one million or more people who have given their name and email in support of better riding. During the Tour de France, we will welcome supporters from other nations introducing them to top bike advocacy programs in their home countries.

“While the challenges and opportunities for bicycling vary around the globe, the benefits are universal,” said President of PeopleForBikes Tim Blumenthal. “A strong, united group of people for bikes can effectively influence government policies and spending, and help assure bike riding conditions that are safer and better for everyone. We are honored that Trek and Trek Factory Racing are supporting us big-time as we embark on this new chapter of our mission.”

PeopleForBikes and Trek believe that people—wherever they live—should be able to cycle safely and comfortably and enjoy the many benefits of bicycling—for health, recreation, the economy, the environment, community and sustainability. Together, they believe that when people ride bikes, great things happen. Bicycling is a simple solution to many complex problems that affect people all around the globe.

“Trek and Trek Factory Racing want the bike riding experience to improve for everyone, everywhere,” said Trek’s senior vice president Joe Vadeboncoeur. “PeopleForBikes is a leading organization that inspires this change. Trek was a founding member of PeopleForBikes (then known as Bikes Belong) 15 years ago and continues to be a proud supporter. It is an honor to help propel this movement for better cycling worldwide--starting with the voices of our world-class athletes.”

Trek encourages all professional racing teams, as well as bike riders of all types and abilities to adopt and promote PeopleForBikes’ mission to make the world a better place to ride.

Visit the online media center for more resources and information about the PeopleForBikes and Trek Factory Racing partnership.