Zebra — Singapore / Perth, Australia

Situated on the lower two levels of the One40William development in Perth, Australia, “140” is the newest retail experience in the cityscape. For the mall to compete successfully with the surrounding retail players, 140 needed to identify itself as being a unique competitor.

Independent brand agency Zebra, based in Perth and Singapore, has created innovative ideas for a direct branding strategy that ties the shopping space in with the local arts and fashion scenes. It has focused on creativities regardless of scale and geographic location and aims to connect the target audience with playful, intriguing and colourful sensations.