Toronto agency Field Day Inc. has added Molson Sports & Entertainment to its roster of sports and entertainment clients. Field Day will develop the 2002 Molson Indy marketing and advertising materials for Toronto and Vancouver.

With clients such as Maple Leaf Sports & Entertainment Ltd. (Air Canada Centre, Toronto Raptors and Toronto Maple Leafs), the Toronto 2008 Olympic Bid, Mississauga's Living Arts Centre, Theatre Passe Muraille and The Fan 590, Field Day knows how to connect with consumers. "Our strength is our ability to capture the emotion of the experience," says Andrew Arntfield, president & creative director of Field Day Inc.

"Field Day has a great track record," says Cynthea Galbraith, manager, communications, Molson Sports & Entertainment. "Their work is strategic and effective, and they know our audience. We're excited to be working with their creative team."