Art of Time, located on Waterfield Road near Moti Mahal restaurant, swung open the doors to its 2,000 square-foot watch boutique – billed the largest in Mumbai – last Friday. And his famous friends showed up in full support. That included Amitabh and his wife, Dino Morea, Vishal Dadlani, Minisha Lamba and Harman Baweja, among others.

Art of Time currently retails five luxury watch brands – Panerai, Jaeger-LeCoultre, IWC, Montblanc and Cartier. “We’ve got space for two more brands to be displayed in the store,” said Gaurav Bhatia, Director of Art of Time. “But we haven’t yet decided on which names we will bring into the store.”

All of the five watch marques present within the store belong to the Richemont Group. The opening of the store is also perfect timing, given that the annual SIHH – the world’s most prestigious luxury watch show – will kick off in Geneva next week where the majority of the exhibiting brands belong to Richemont.

Art of Time is the only retailer in Mumbai where you can get yourself a bespoke Cartier timepiece. Also, expect to see a quicker turnaround from the time that the world’s media (that includes us) gets hands-on with Richemont’s novelties at the SIHH to when it makes it to the store here and available to you.