"The Growth Blog" - A resource for B2B Business leaders & marketers

We all know Dory from Finding Nemo – the anterograde amnesia suffering fish whose memory continually resets (see what I mean here). Cute, yes, but Dory’s inability to remember anything means that she is left friendless as those around her grow impatient with constant repetition.

So, what does this have to do with personalisation? Well, if you’re still using a one-size-fits-all marketing approach, you’re not much better than this forgetful fish. And while Dory’s condition is played for laughs in the film, when it comes to your marketing, amnesia is serious business.

Are you at a fork in the road contemplating a marketing automation tool? Are you worried about losing the personal touch with your valued customers and prospects with marketing automation? No need to furrow that brow of yours! Marketing automation has flourished on the premise of helping marketers deliver automated, yet personalised communication.All marketing automation tools are built to help you conduct effective inbound marketing. When used correctly, it can become your powerful inbound marketing machine, nurturing your leads silently in the background. In this blog we discuss how a marketing automation tool allows you to personalise your marketing efforts:

As online marketing grows up, buyers are smarter than ever before about how they're being marketed to - meaning they're much less receptive to marketing messages. This presents a challenge for B2B marketers: how can we gain their attention, trust and respect with limited marketing dollars and a sea of competition?

The end goal for social media in a B2B context is lead generation and revenue. However, all too often great social content can be lost in the online abyss of 'marketing la-la land', resulting in content that's not distributed through the right channels, to the right people, in a circumstance-specific manner.

Welcome to the g2m Solutions Growth Blog

A resource for B2B business leaders, marketers and sales people. Keeping your finger on the pulse can be the edge you need to succeed in business. By subscribing to the Growth Blog, you will easily stay in the know by getting content updates straight to your inbox – putting you one step ahead of your competitors.