This mascara flakes during wear and clumps as you apply. Neither the thickness nor any other aspect of this formula does anything to create anything resembling false eyelashes. As a result, lashes easily turn spidery, clumpy, and just flat-out unattractive. The plastic bristle brush is curved, which makes even application difficult, especially with such a thickly textured mascara.

Pros:

Easy to remove.

Cons:

Flakes easily.

Clumps in lashes.

Doesn’t create “flared effect” as claimed.

Lashes turn spidery with multiple coats.

Curved brush is difficult to use.

Claims

Ingredients

Brand Overview

Maybelline New York At-A-Glance

Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.

Weaknesses: Lips balms tend to be a letdown; a few of the Great Lash mascaras are surprisingly average compared to other Maybelline formulas.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the world—it's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996, and that's when things really started coming together for the Maybelline brand.

Specializing in a large selection of lipsticks, nail polishes, and mascaras, there is a lot to love from this drugstore brand. Many of their foundations are exceptional, and their powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor collection impressed us by offering a high degree of quality for their inexpensive price point.

Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Smart shoppers will note the similarities of a few of Maybelline’s formulas to products from high-end brands that are also owned by parent company L’Oreal. That just goes to show conscientious shopping can really save you money—without sacrificing quality or performance.

For more information about Maybelline New York, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.

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I normally always check Paula's sight before buying. I read a review of this on some blog and needed mascara and off to CVS I went and $7 down the drain. Worst mascara ever! Clumpy flakey and I can't get it to come off, even with oil makeup remover.
I have the receipt I don't know if they will take back without package but I'm going to try.

Recommend

Results

Value

Reviewed by

cheryl

02.21.2013

Paula is right on this one!

Just like the review my lashes became clumpy,spidery, and flaked off onto my face. This stuff is awful, what was maybelline thinking???? Overall a big waste of money, skip this one.

Value

Results

Recommend

Reviewed by

Tanya H

02.20.2013

Agree - clumps and flakes like crazy.

I used to love the Falsies, and now I can never find a tube that doesn't flake almost immediately after application, or clump like the dickens on my lashes. The tube also dries out within a month.

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