The way we build products has fundamentally changed.

As products have gone from being delivered in a box to being delivered over the Internet, there's been a dramatic shift in how customers consume, demand, and interact with products.

In the old world, failing to deliver what customers wanted, led to product failure. In the new world, repeatedly
failing to deliver what customers want leads to total business model failure. This is because customers today
have more choices than ever before. If they don't get the job done with your product, they simply switch to
something else. The challenge today isn't building products, but uncovering what to build.

What makes Leanstack so different?

When entrepreneurs get hit with an idea, they prematurely rush to build out their solution—only to find out that
they’ve often built something nobody wants. The Continuous Innovation Workshop helps you uncover what customers
really want before you build out your solution so you avoid spending needless time, money, and effort. You do
this by starting with problems before solutions.

Think of it this way...

Starting with a solution is like building a key, but not knowing what door it’s going to open. Sure, you could
build a very nice key quickly, but then you spend a lot of time trying to brute force your key into lots of
different doors and maybe you end up somewhere - often that somewhere is not where you expected to end up. But
if you simply flip this around, and instead start with doors, or problems worth solving… then key building
becomes a lot easier and you start building keys that actually take you places.

Like first principles in science, starting with problems before solutions, is a key mindset shift for continuous innovation.

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Led by Ash Maurya

Ash Maurya is the author of two bestselling books Running Lean and Scaling Lean, and is also the
creator of the highly popular one-page business modeling tool “Lean Canvas”.

Ash is praised for offering some of the best and most practical advice for entrepreneurs and intrapreneurs all over
the world. Driven by the search for better and faster ways for building successful products, Ash has developed a
systematic methodology for raising the odds of success built upon Lean Startup, Customer Development, and Bootstrapping
techniques.

Ash is also a leading business blogger and his posts and advice have been featured in Inc. Magazine, Forbes, and
Fortune. He regularly hosts sold out workshops around the world and serves as a mentor to several accelerators
including TechStars, MaRS, Capital Factory, and guest lecturers at several universities including MIT, Harvard,
and UT Austin. Ash serves on the advisory board of a number of startups, and has consulted to new and established companies.

How this workshop is organized.

The workshop is run over 2 full days of interactive sessions and hands-on practice.

Startups are fundamentally about conversations. The workshop is themed around the 4 critical conversations every entrepreneur needs to be skilled at performing.

DAY 1 AM - Adviser Conversations
You’ll learn how to share your idea for feedback using a 1-page business plan captured on a Lean Canvas.

DAY 1 PM - Investor Conversations
You’ll learn how to pitch your idea to investors without a spreadsheet.

DAY 2 AM - Customer Conversations
You’ll learn how to uncover what customers want and get them to buy your MVP.

DAY 2 PM - Stakeholder Conversations
You’ll learn how to define, communicate, and make continual progress to your core team and external stakeholders.

What's my investment?

People compare the learnings from this workshop to an accelerated MBA. MBAs cost tens of thousands of dollars.

A more practical way to value this workshop is in terms of time. Time is our scarcest resource and time spent on a risky new idea is 10x more expensive.

So a developer making $50/hr when working on a startup should really value that time at $500/hr.

Do the math yourself. If you're able to shed months off your idea validation (our promise), that also adds up to tens of thousands of dollars.

Our pricing is nowhere that high.

Ticket prices start at just $1,000 for startups and $2,000 for corporates.