Tuesday, January 4, 2005

Today's Moment of Zen Branding

Interesting take on branding:

Craigslist has an unconventional approach to investing in its ‘brand’: it doesn’t do anything. “We never even use that word internally,” Mr. Buckmaster [Craigslist’s CEO] said. “We do zero advertising. We don’t have a logo. Now we’re told that we have the strongest brand ever for a company our size.”