How to get the Liverpool look! Desperate Scousewives' Jodie introduces the 'Scouse brow' to unsuspecting model

Thanks to a little programme called The Only Way Is Essex, the vajazzle became a beauty procedure now synonymous with the county.

And it seems E4's new show Desperate Scousewives, which follows in the footsteps of its 'semi-reality' predecessors, is about to do the same for the 'Scouse Brow'.

Make-up artist and hair stylist Jodie Lundstram introduced the look on the premiere episode of the programme last night, unleashing the thick black brows on to an unsuspecting model as part of an 'audition' for a job interview at a beauty salon.

Before and after: The poor unsuspecting model who was given the 'Scouse brow' on last night's premiere episode of Desperate Scousewives

After being told she should show off what she can do by the salon owners Mark and Christopher, Jodie announced she would be debuting the Scouse brow.

Working it: Jodie Lundstram, who gave model Cassie her new look

And while Mark and Christopher looked less than convinced by the brows, which dominated fair model Cassie's petite face, she insisted she was thrilled with her new look.

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After seeing Cassie's reaction, Mark and Christopher offered Cassie the job on the spot, saying to each other: 'Well, the customer is always right!'

Jodie is obviously a fan of the Scouse brow herself, with her blonde hair in sharp contrast to her heavy brows.

The mouthy blonde also showed the salon owners that she has a novel approach to being interviewed, turning the tables on them and asking them various personal questions about themselves.

After asking the gay married couple if they were brothers, Jodie proceeded to question them about their ages, leaving the pair unamused by her forwardness.

She also told them at the interview stage that she would be needing time off 'to watch her brother playing football', which did little to impress her prospective bosses.

However, it seems Jodie's bright personality and ability to get the job done won the salon owners over, and she was given the position.

Is it going well? Lydia was asked to demonstrate her skills as part of an audition forming a job interview with salon owners Mark and Christopher

They've got the Liverpool look: The 'Scouse Brow' has some famous fans too in Abbey Clancy, Alex Gerrard and Coleen Rooney

Dancing queen: Strictly's Chelsee Healy is also a fan of the Scouse Brow

Despite
high hopes for the programme, last night's premiere episode failed to
impress E4 viewers, with thousands taking to Twitter to vent their
feelings about the first show.

And while viewers had been warned
before the start that 'some scenes have been set up for your
entertainment', the majority of comments were about the poor standard of
'acting' from the cast of the latest semi-reality show.

One viewer wrote: 'Think the towie lot deserve an Oscar after watching the opening scenes of desperate scousewives.'

While another added: 'Desperate scousewives is definitely the most scripted of them all.'

Another viewer tweeted: 'This Desperate Scousewives is absolutely terrible. The acting is shocking!'

However, while many viewers were
quick to criticise the E4 show, others admitted it was on its way to
becoming a guilty pleasure, in the same way as TOWIE and Made In
Chelsea.

One viewer wrote on Twitter: 'Can't help but already be in love with desperate scousewives!'