INCREASE YOUR PROFILE

CREATE AWARENESS WITHIN YOUR LOCAL MARKET

CAPTIVE AUDIENCE

Reach an audience who have paid to be there. There are no remote controls in the cinema.

DESIRED DEMOGRAPHICS

Your ad will reach a wide demographic - current and future buyers of your product or service.

PRESTIGIOUS

Your advertisement is on screen with multi-million dollar Hollywood Blockbusters.

ALTER PERCEPTION

No matter how small your business, you’ll look like big business when you advertise on the big screen.

TARGETED AUDIENCE

83% of cinema audiences live within a 10-15km radius of their nearest cinema.

ENVIRONMENT

Patrons’ attention levels are heightened, they are relaxed, and expect to be entertained.

AFFORDABLE

From less than $2 per screening, it is an extremely cost effective advertising medium.

DEMOGRAPHIC PROFILE

AGE GROUPS

The overall participation rate for cinema was 29 per cent in 2010, up from 27 percent in 2006.

Cinema-goers are slightly more likely to be women than men. The age profile is skewed towards under-30s, with 14-17 year olds and 18-29 year olds more strongly represented than in the general population, reflecting high cinema participation rates for these groups.

DEMOGRAPHIC PROFILE

AUDIENCE TYPE

Over 50% of our audience are highly educated, have a high disposable income, and hold secure professional jobs. 77% of them go to the cinemas on average every 2 to 5 weeks, while 23% frequent cinemas every 6 to 12 weeks.

THE ENVIRONMENT

ENVIRONMENT

In today’s media saturated audience, cinema provides an ideal platform to advertise your business. Unlike other advertising mediums, the cinema audience is captive and attentive. This provides an ideal opportunity to truly engage an audience with your message.

• No distractions
• No changing channels
• No phone calls
• No chatting
• No switching off