About OTM

E-Commerce Website Redesign and Shopify Redesign

If your store looks amateurish or outdated, that may be why it hasn’t been producing
as much revenue as you thought it would.

If you’ve already been engaged in e-commerce then you probably know what a
great way it is for your company to move your products. Customers can
order goods day, night, on weekends, and holidays. But many companies
have tried to engage in e-commerce with Shopify or another e-commerce
platform and have been disappointed with their results.

Why is my store not producing sales?

Opening an e-commerce store is almost always a good move for a company, but as many
businesses have found out, having a Shopify store does not guarantee success.
Among the reasons that a Shopify e-commerce store may not be producing sales for
a business are:

The Product Doesn’t Translate to e-Commerce

For some types of products, customers want to see them in person before they
commit. E-commerce stores recognized this early on and met the challenge
by making returns easy. If you have an unproductive Shopify store, it
may be that your return policy is too strict or non-existent.

The Product Line Isn’t Appealing to Consumers

E-commerce stores can massively expand a business, but they
can’t create a demand for an unpopular or inferior
product. If your products are getting bad reviews,
that’s a clear sign where the problem lies.

Consumers Aren’t Finding Your Site

If your store doesn’t come up in a Google search, people won’t see it when
they’re looking for the products you offer.
As an SEO and digital marketing company, we recognize the value of
page-one rankings in Google SERPS.

The Competition is Undercutting Your Pricing

If someone is selling the same products as you for a lower
price, with all other things being equal, customers are
going
to order from them.

Not Enough Product Information/Poor Photo Quality

When a customer views a product on your site, they want to know everything
about the product before they commit. That
means you need detailed descriptions, including sizing, dimensions,
weight, material information, et cetera. Photos
should be high-quality and several per product.

The e-Commerce Site is Outdated or Looks Amateurish

If you started an e-commerce store ten years ago, you may
have just put it together yourself so that you would be
able
to start selling online right away. You might have meant
to go back and make adjustments or have a professional
Shopify
web developer update it, but you never got around to it.
If your store looks amateurish or outdated, that may be
why it
hasn’t been producing as much revenue as you thought it
would.

Top-to-Bottom e-Commerce Redesign

In the last section, we listed six reasons why your Shopify or e-commerce
website might be underperforming. The first
three relate to the product and business landscape in which companies
operate. But 4, 5, and 6 are all things that an
e-commerce redesign company like On The Map Marketing can assist you
with.

Our team of award-winning web developers, content writers, and SEO analysts
can help you reinvent your online store.
When we are finished with your site, you will have a unique, custom site
that will reflect your brand that has been
designed and tested to ensure fast load times, easy navigation, and
enhanced user experience (UX) for computers,
tablets, and mobile devices.

The Website Redesign Process

On The Map Marketing has professionally redesigned hundreds of websites for our
clients. Our process for websites that
need redesign works like this:

1. A Full Audit of the Existing Site

You may have some very good ideas on your current site, so we
want to make sure that we keep what’s working.

2. A Review of Existing Content

We want to make sure that your product descriptions are
accurate, informative, and optimized. Your photos should
be
professional and clear.

3. Building the Site

We will begin building a site
map that works well in search
engines and is easy for online shoppers to navigate.

4. Send You a Demo

One of the great options that Shopify, the platform we
recommend, provides is demo pages. So you can see
exactly what
your store will look like and how it will function.

5. Test Your Shopify Store

We are able to test the functionality of your site before it
goes live. That way you can avoid situations where your
customers access your site and receive frustrating
errors.

6. Launch Your Redesigned e-Commerce Store!

This is the exciting part. Your new Shopify store goes live
and you can start receiving orders via the site.

FAQ for e-Commerce and Shopify Redesign

How much does a new Shopify Redesign Cost?

This depends on how involved your project is. Theme developments state at
$4,000. Custom store builds are $5,000.
Building on a theme is $3,000.

Can I redesign my own Shopify store?

It’s entirely possible to redesign your own Shopify store.
However, if you are unhappy with your current platform,
you
may want to consider having your redesign done by a
professional e-commerce website redesign team.

What are some of the features that customization can offer?

Although Shopify themes allow a variety of modifications,
customization through editing store's code can take you
to the
next level. Because Shopify is “liquid",
developers can
fully customize any page in the platform; add badges,
images,
sliders, etc.; build custom apps or elements into the
store tailored for your needs; and enhance your tech and
search
engine optimization. The possibilities are limitless.

How On The Map Marketing Can Help

On The Map Marketing is a mainstay in the digital design and marketing
industries. Our celebrated web design team can do for you what we’ve
done for hundreds of other successful businesses. Whether you have an
underperforming e-commerce store or you’ve decided that it’s time to
upgrade to a professionally-designed Shopify store, call our
Shopify
experts
today.

We help our clients to succeed

We are all about the latest technologies, but at the end of the day
our main
priority is our clients' success and growth

Shopify App Development Resources

Whether you’ve been planning an e-launch for an existing
business or you are just starting a new commercial
venture,
you’re already aware of the merits of having a Shopify
e-store
to sell your products. Fortunately, you don’t have to be
a tech
expert to work within the Shopify platform. As a SaaS
(Software
as a Service) platform, Shopify is user friendly for
both
customers and business owners.

On the Map Marketing has expert-level experience and
training
when it comes to customizing Shopify sites so that they
exceed
the individual expectations and marketplace requirements
of our
clients. We are an end-to-end, full-service Shopify
development
company. We can assist your business in building its
first
platform or expanding/customizing an existing site. Once
your
e-store is fully functioning and drawing revenue, we
will remain
with you to fine tune it for peak performance.

Comparatively, if your customers are unable to buy your
products
or order your services from your online store, they’re
likely to order from competitors who do offer these
services.

By developing a powerful e-commerce site that markets to
your
client base and makes shopping easy, On the Map gives
you
the competitive edge that you need to compete with the
bigger
internet behemoths.

If you’re a small business owner in the business of
selling
tangible products—whether that’s athleisure, travel
accessories, jewelry, or smartwatches—finding the right
Shopify
experts to help develop and design your Shopify website
can be a terrifying proposition. You know a well-crafted
online
store can help take your business to the next level. You
know Shopify is generally considered one of the best
e-commerce
platforms money can buy. But between all the other
responsibilities you have on your plate—staffing,
inventory,
paying the gas bill—you’re not seriously considering
making
and managing a website yourself.

Managing a brick and mortar is hard enough. Your
customers come
to your store because you’re an expert purveyor of auto
accessories, or bespoke menswear, or pet supplies; not
because
you’re a Shopify expert. And you don’t profess to be
one.
Your job is to get the testimonials; not to promote them
digitally.

The problem is that buying an online store from this or
that
Shopify expert can be a bit like buying a car from a car
salesman. One moment you think you’re in the market for
a
Porsche. You’re just browsing. The next thing you know
you’ve
pulled the trigger on a beat up Chevy and completely
overleveraged your budget.

So how do you avoid paying for a website that’s not
going to
move units? Where do you find the kinds of Shopify
experts
that, at a reasonable price, are going to build you an
online
store that not only looks good on your brand, but
increases your bottom line several times over?

Shopify developers are a dime a dozen. It’s never been
easier to get your small business up and running online;
and
intuitive web development systems like Shopify have made
the process even easier. More and more small business
owners
are understanding the importance of building an online
presence, and that influx of demand has saturated the
Shopify
development market with would-be experienced
professionals willing to perform substandard work to
produce serviceable
results.

The only problem with that? You don’t want something
serviceable. You want something truly exceptional. You
want a
website that’s going to supercharge your ability to move
inventory. A site that’s actually worth the time,
effort, and
capital to develop, because it increases your bottom
line.

At On The Map Marketing, our approach to Shopify development
is results-driven. We work with
our clients to deliver online stores that are
user-friendly, profit-heavy, and above all, full
service.

What exactly is full service Shopify development? As a full
service agency, we understand the
importance of owning and operating a website that’s
fully integrated with all your marketing channels.
Whether
that’s
pay-per-click,
search
engine
optimization, or
social
media management—we
develop our Shopify websites with inbound marketing in
mind, and ensure that all our sites are fully optimized
to collect and streamline inbound traffic. From site
speed optimization, to tracking code implementation, to
product feed creation—we’re here to make sure that your
Shopify website is delivered in a position to maximize
results from all your most profitable channels. Unsure
what those channels are? We’re here to help you find
them.

Your brand has sticking power. At On The Map
Marketing, we think your Shopify website should
too.

You’ll work with our Shopify website designers to bring
your brand’s brightest assets out on the page. From
color
schemes, to custom banners, to custom copy and
messaging—we work with our clients to internalize, then
amplify the most
compelling parts of their brand stories. We produce
e-commerce websites that keep your customers coming back
again and
again.

Sites produced with the same attention to craft and
detail that you put into your brick and mortar. Sites
that reflect
the care and effort you put into building your business,
and that you won’t hesitate to show off to your friends
and
family.

It’s no secret: Shopify is bottom line platform. Most
business owners who choose Shopify over other platforms
do so
because it represents the potential, plain and simple,
to drive no frills, bottom line revenue. But an uptick
in revenue
doesn’t have to come at the cost of elegant design. Too
many Shopify developers build with profit in mind, and
leave
brand building at the door. At On The Map Marketing, we
don’t see profit and brand building as a mutually
exclusive
proposition. We think you deserve both. And when you
work with us, you’ll get both.

Inbound marketing gets the glory, and it should—a
beautiful, user-friendly Shopify website is far less
effective if you
can’t get eyeballs in it. Crafting your Shopify site
with an eye for the visual assets that make your brand
sticky and
unforgettable is crucial. But where is conversion rate
optimization (CRO) in all this?

Shopify CRO is a key part of maximizing the performance
of your online store. Shopify is inherently geared to
drive
conversions—we’ve established as much—but the way you
structure your page, and the phrases you utilize in your
calls-to-action, and the ability of your copy to
motivate prospects to ultimately become customers are
all massive
growth levers. The smallest CRO tweaks can yield the
biggest returns. At On The Map Marketing, we’re here to
help you
discover what those tweaks are (and make them!).

The goal of our Shopify development team is to provide
all our clients with Shopify websites that make inbound
marketing
a more cost-effective process. Your paid search
campaigns will get far less expensive when, upon hitting
your landing
page, your prospects stop neglecting that lackluster
form field intro, or skimming over that uninspired
product
description. From pageview to checkout—you’ll work with
our Shopify experts to develop a user experience that
ensures
you’re not hemorrhaging prospects after paying to get
them into your online store.

Any Shopify development service worth its weight in gold
is going to provide its clients with the an abundance of
custom
Shopify themes to choose from; but only the best Shopify
experts are going to help you find the custom Shopify
theme
that’s right for your specific business. That’s where,
at On The Map Marketing, we separate ourselves from our
competitors. We’re not interested in telling you which
which custom Shopify theme is right for your business.
We don’t
pretend to know. What we are interested in is hearing
about your brand’s unique story, your brand’s unique
image, and
how you see that image manifesting itself in a
compelling online store that drives sales. You will
always hold the
design reigns to your site; we’ll help you select the
vessel that gets you where you want to go.

From the ultra minimalist, to the ultra responsive, to
the information-rich: we work with you to determine a
custom
Shopify theme that works for your Shopify store, then
use our open source coding chops to open up a wealth of
customization options for you to choose from. Shopify
development starts with a template; it doesn’t have to
end there.
Your brand is anything but templated. Your customer’s
buyer journey shouldn’t be either.

We know, you’ve heard it before. The mobile-first generation
of buyers is upon us. But it’s
true. Whereas online shoppers used to do their browsing
on mobile, then make their major purchase decisions on
desktop, they’re now making more and more major purchase
decisions on mobile. By 2021, mobile ecommerce sales
are expected to account for
54%
of total ecommerce sales. That
means that, if they’re not already, mobile sales will
soon make up over half of the revenue generated by your
online store. It’s never been more important to optimize
your user experience for full screen, vertical
browsing, tapping, mobile speed, and the like.

Shopify mobile optimization at On The Map Marketing means
working back to front—we want to
first make sure the checkout process runs just as
smoothly on mobile as it does on desktop. The goal is to
make
the desktop version of your online store responsive on
mobile; not to compromise it in any way for the sake of
mobile optimization. Full responsiveness means that your
customers and prospects experience the same brand power
on mobile as they do on desktop - no cutting off
portions
of vital copy, no removal of images and other creative
assets.

Our Shopify experts ensure all your tap targets are clearly
defined, spacing is optimal, grids
and are balanced, and navigation menus open and collapse
when they’re meant to. All this is done with the end
goal in mind—getting buyers to that mobile-streamlined
checkout and payment process, and moving units.

At On The Map, we like to think we know a thing or two about
search engine optimization (SEO). It’s one of our core
offerings. But we have been in the game long enough to
know that Shopify SEO is it’s own animal; and as such,
we don’t
take it lightly.

Our Shopify developers build every Shopify site with an
eye for the SERP (Search Engine Results Page). What does
that
mean? It means putting your product pages in a position
to rank for terms that will yield meaningful traffic. It
means
building you a blog that will give you the ability to
fill the top of your marketing funnel with net-new
prospects. It
means structuring your Shopify website in a way that is
simple, scalable, and will allow it to accrue authority
in your
niche as quickly as possible. Our team has spent years
working and re-working sites to meet the standards of
Google’s
ever-changing search algorithm . We understand the
ranking factors that go into putting your Shopify site
where it
belongs: at the top of the SERP. Every time.

What exactly is Google local listings? It’s a lot what
it sounds like: if you’re a local business, and you
cater to
customers in specific zip codes,
Google
local listings give you the
opportunity to put your business on Google Maps, and at
the top of the SERP when customers make local search
queries. At
On The Map Marketing, we ensure all our customers
interested in local SEO are among the top search results
when their
prospects search for local queries related to their
niches. For our Shopify customers, that means ensuring
any physical
locations you may own and operate achieve the same
search visibility as your new online store; so whether
prospects in
your area are looking for a quick online buying
experience or an in-store visit, yours is the business
they go with.

Is your brand is new to e-commerce? Or do you already have an
online store, and you’re just
looking to gussy up what you’ve got, or reap the
benefits of developing on Shopify? Whatever the case:
the
Shopify development team here at On The Map Marketing is
here to help you build an online store that, bottom
line, drives more profit for your business.

From Shopify theme customization and mobile optimization, to
Shopify SEO and CRO—developing
your Shopify website with us means making an investment
that your online brand deserves; an investment that will
yield you the kind of ROI that made you wonder why it
took you so long to develop on Shopify in the first
place.

For more information on our Shopify development plans and
pricing, please don’t hesitate to
check out our
website
pricing calculator. On The
Map Marketing offers extremely competitive pricing
options, with no hidden fees and a wealth of other
service
options that can help take your Shopify website from
good to great. You’ll get an instant quote to determine
the
cost of working with our Shopify website designers and
developers to craft you an online store that will
amplify
your brand and increase your bottom line.

If you’re interested in generating new leads, new business,
and more online revenue, don’t
hesitate to check out any of our other service
offerings—from
SEO,
to Amazon
PPC, to non-Shopify-specific website
design. We work with
a variety of niches on a variety of new and existing
projects, and we’re eager to hear about your marketing
needs and work to generate solutions. If you’re just in
the mode for learning, take a second to browse through
the
On The
Map Marketing Blog , where we write
constantly
about the kinds of tactics and strategies that can help
you get more out of your online marketing campaigns.