The Image staff muses on the culture of keeping up appearances

Fashion's Night Out: TOMS Shoes Blake Mycoskie at the Grove

September 10, 2010 | 8:15
pm

"Hey, you got the wedges - you like them?"

Blake Mycoskie welcomes each shopper with a grin and a look down to their shoes. His own light blue colored espadrilles are well worn. The founder of TOMS Shoes is at Nordstrom at the Grove to present new models of his company's trademark espadrilles and promote his charity project One for One in which for every pair sold another is distributed to an individual in a disadvantaged country.

The motives of Mycoskie's project are serious but the atmosphere at Nordstrom is pure party. Pop techno beats blare from a DJ's speakers. A mini putting green sits between the men's and women's shoe sections. A waitress offers risotto hors d'oeuvres to the crowd of shoppers, who fill the aisles so tightly that they must take care not to bump into one another.

Girls with side swept bangs and floral print dresses run their fingers over the display counter tops. Mothers push their children in strollers, and guys who emulate Mycoskie's surfer style browse and chat.