Developers often fail to make first rate user interfaces. Creating exceptional digital products is not easy. Most development-centered firms focus on technical concerns to the exclusion of usability. As a result, their sites, apps, and software are confusing and difficult…

When used correctly, user personas, which visually communicate data about a group of users through single representative person, can be a powerful tool in the creation of digital products. They can light the correct path forward for your website, application,…

Most websites, apps, and software are hard to use. They’re totally maddening. Why is that? A Valentine’s Day lesson I once learned sheds remarkable light on this. Really. When I was a young man, intensely focused on courting the beautiful…

If you create digital products, you know this: Getting your organization to put the focus on users is hard work. It often requires a complete attitude shift toward how websites, applications, and software get made. Lucky for us, three regional…

Most user research guides will tell you to create user personas, brief descriptions of user groups personified by one representing person. Great idea! Personas can be a strong piece of foundational user research. But we’ve read the advice readily and…

You’ve decided to create a digital product. You have a great idea and business case for your new site, app, or software suite. It’s tempting to dive right in – you’re ready to get started! You look over your marketing…