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According to Hubspot, the optimum time of
day to post or to tweet something is 4 p.m. on a Friday. So, even
right now, social media is working for you, as everyone else who
works for you heads out for the weekend. What does this say about
Twitter and other social media sites, and what they could do for
your business?

MSN’s Business on Main offers seven answers to some of
the most popular questions on social media marketing. If
anything, those doing social media marketing notice an increase
in business exposure, website traffic, search engine rankings,
and social-media-generated qualified leads. Social media may seem
like something that’s for fun and not for business, but
statistics show that people like doing business with businesses
that have a strong social media presence.

Yes, social media marketing is much more than having a Facebook
page and a Twitter account. They need to be active aspects of
your marketing strategy, much like any other aspect of that
strategy. Social media marketing isn’t like direct mail or other
traditional forms of marketing, where you just put it out there
and wait for something to happen. You don’t just put a website
out there and that’s it. You keep revisiting it, improving it,
adapting it to your customer’s needs. Like the website, you need
to be proactive with social media, and not reactive.

And social media can be used for more than marketing your
business, it can also be used for recruiting new employees, as we recently covered
on Smallbiztechnology.com. It can
also be used as a customer service tool, as according to the New
York Times, people are more inclined to make a purchase from a
business that has answered their question on Twitter. If you’re
on Twitter, are you answering customer questions? Do you use it
regularly enough to give the impression that you would? No one
would ask a question to a business that hasn’t tweeted in a few
months.

In 2010, advertisers spent $1.7 billion dollars on social
media marketing. Social media is here to stay, so ignoring it and
what it could mean for your small business won’t be beneficial
any longer.