Monday, April 8, 2013

MARKETING PREPAID TO DISTINCT CUSTOMER SEGMENTS

Ben Jackson, MERCATOR ADVISORY GROUP

Phil Valvardi, CFO and Global Head of Business Development, GLOBEONE

Sarah Hamel, First VP, MB FINANCIAL BANK N.A.

There is no question that with the variety of programs and products now available, customers from every walk of life can find a need or an incentive to use prepaid cards. Customers commonly say they use prepaid cards to budget their expenditures, safely make online payments, manage project funds and give money to loved ones. This session will explore the trends of how banked and unbanked consumers from all income brackets are drawn to various prepaid card programs, how they use them and why. By understanding the needs and habits of consumers, financial institutions can develop prepaid products and marketing programs designed to nurture customer loyalty and leverage financial product delivery systems.