Metrics that Can Improve Your SEO: Organic Search

Reading the Google Analytics metrics is not an easy job for the inexperienced. Some webmasters use them just to see the number of visits. Others do go deeper, watching visitor geo location, what systems they use to browse the web, etc.

Among the most important SEO metrics are those usually ignored, like the unique search landing pages – this because Google doesn’t give a clear menu item for such analysis. But the key to finding the unique search landing pages is quite simple. In Google Analytics select organic search traffic segment and view the report on unique landing pages. You can find this by clicking Traffic Sources >>Search Engines, then, in the table displayed on the right, selecting “medium” four source, and landing pages.

These metrics tell you how well your site is indexed by the search engines – the more pages indexed, the better. Now that you know that your site receives traffic via organic search, it’s time to look at another site-health indicator, called the bounce rate. If this is high (like in the image above) it means that you need to work a bit on optimizing the content for the readers, not only for the search engines. Make it engaging, add a bit of spice: images, video, interactive tools to keep them engaged, polls, and so on.