Comments (11)

Highest Rated

Ugly it is meant to be. I like it! Bring back the original colours is great because using eco paint means less pollution. This shot is a representation of pollution rather than to say that using eco paint will mean no litter. It is saying that we need to take better care of our world and not pollute it.

Well done!

I guess I am biassed towards anything that creates a positive world, sorry!

Not sure how the paint will cut back on people littering. That aside, the whole campaign falls a little flat for me. The images are just kind of ugly/gross. They don't leave me feeling guilty, sad, or believing I can better the earth through the power of paint. I guess I just don't see eco-friendliness in general as a strong enough sell point for why I should chose a particular paint brand; it's just a nice byproduct

Ugly it is meant to be. I like it! Bring back the original colours is great because using eco paint means less pollution. This shot is a representation of pollution rather than to say that using eco paint will mean no litter. It is saying that we need to take better care of our world and not pollute it.

Well done!

I guess I am biassed towards anything that creates a positive world, sorry!