Helio Fred Garcia

For more than 30 years, Garcia has helped leaders and public relations professionals build trust, inspire loyalty and lead effectively. He has worked with clients in dozens of countries on six continents. He has been on the NYU faculty since 1988, and teaches crisis management in NYU’s executive MBA program, and crisis communication in NYU’s MS in PR/CorpComm program. He is also on the leadership faculty of the Master’s in Advanced Studies in Crisis Management & Security Policy at the Swiss Federal Institute of Technology (ETH) in Zurich. Garcia is currently the executive director at the Logos Institute for Crisis Management & Executive Leadership.

Garcia has been an International Distinguished Scholar, teaching crisis communication at Tsinghua University in Beijing. His most recent book, “The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively” (FT Press, 2012), was named recently to the U.S. Marine Corps Commandant’s Professional Reading list. He has received the PRSA New York Chapter’s Philip Dorf Award for Mentoring.