Signpost

Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. (Plus, scroll down for jobs on offer now.) Changed jobs, or have one you’d like to list? Click here to send us tips and job openings! Signpost Brings on New Head of Product Signpost has hired local marketing and product veteran David Wachtendonk as the company’s new VP of product.

Wasted investments. Naiveté. Being completely broke and liquidating a 401k and spending a quarter of that money on travel expenses to meet with one possible investor. Those things might not sound like the ideal starting place for a local marketing superhero, but they were the original calling cards of an idea belonging to a possible one – Signpost CEO Stuart Wall.

… Merchant: My Amazing Maid Location: Columbus, GA Platform: Signpost, Facebook, MailChimp, Google Bottom Line: Businesses can save money when they target their best promotions to the customers most in need of an enticement. In an industry where traditional word of mouth is paramount, Royce Ard has figured out a way to use technology to his…

… working with Signpost, which is another hyperlocal marketing vendor. “Angie’s List is the biggest,” she says. “Just having our website hyperlinked on every place that we can [is important].” Since she started publishing coupons on her website, Fuller has seen a 50% increase in exposure and customer response. Although she doesn’t track online metrics…

… purchases, predict who will buy from them and send them emails inciting a purchase, and report those results back to the business. Local business owners and marketers should not have to mine, interpret or action data—their technologies should.” (Stuart Wall, Signpost) 6. Automatically requesting online reviews. “A surefire way to increase…

…, and Tapad (Street Fight) Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. In this week’s column, Verve appoints a chief revenue officer, LiveRamp hires two new executives, and Tapad brings on new licensing talent. Uber’s Probe of Data Breach Focuses on Lyft Executive (Wall Street Journal…

… “All right, cool, let’s take a half hour off the phones and see how many desks we can build.” The Denver-based staff at Signpost, a marketing automation technology company launched in 2010, is a hard-working, efficient team helping to drive the company’s success. The Denver office is only two years old, but the team is already outgrowing its…

… don’t know what they’re looking for, they often spend a lot of time interviewing the wrong kinds of candidates or being too married to their initial profile criteria. If you do a little bit of that work ahead of time, hiring actually becomes a seamless exercise.” For Signpost, the five-year-old CRM and marketing automation software company…

It seems like we’ve hit a point where the money pouring into technology companies almost seems fake. Every day, you can read about another startup getting an eight- or nine-figure investment. Uber was recently valued at over $50 billion. Airbnb is now worth almost $25 billion. Even Snapchat, which lost an estimated $130 million last year, has a $16-billion valuation.

In 2013, teenage attention-pit Snapchat turned down a $3 billion buyout offer from Facebook, which is only not an insane and arrogant decision if you’re going to reap so much profit that you’re eventually worth more than that. Internal financial documents obtained by Gawker show Snapchat was very far from profitable last year.http://valleywag.ga...

… that says: “Too tired to cook? Pick up a large 2 topping pizza for $9.99 ($5 off!) on the way home tonight! Call 310-555-1212 to order, and mention this txt.” (Dan Kamins, TextMarks) 3. Keep ‘em coming. “The retailer should have a content plan ensuring that mobile coupons are delivered to consumers on a regular basis. Our retail customers experience…

… be running their responses in two installments, today and tomorrow. You can also check out this rundown of how some of last year’s predictions turned out. Got a prediction of your own? Tell us about it in the comments. *** Google will lose market share in local. Andrew Shotland, proprietor, LocalSEOGuide — Apple Maps will continue to gain…

… through its Groupon Goods merchandise business as a holiday promotion. SFSNYC: The Rise of Marketing Automation in Local’s Next Act (Street Fight) Marketing automation isn’t just for the biggest companies in the world anymore. Thanks to companies like Booker, Signpost, Shopkeep, and others, small and medium-sized businesses have access…

The subprime lending market that plunged America into the Great Recession is back and as unscrupulous as ever. Instead of mortgages, this time a bubble has formed around auto loans, and reliably ruthless Uber is in the thick of it. Two "partners" in Uber's vehicle financing program are under federal investigation, but Uber hasn't slowed its aggr...

… Marketing automation isn’t just for the biggest companies in the world anymore. Thanks to companies like Booker, Signpost, Shopkeep, and others, small and medium-sized businesses (SMB) have access to the data and the tools to reach their customers in smart, efficient ways while minimizing the hassle on the backend. During a panel at the 2014…

… cards. Through a partnership with an unnamed payment processing company, the software can siphon off some personally identifiable information from each card swipe and use a separate database to match the data point with a first and last name and a phone number or email address. “Small businesses are spending a lot of money on things like display…

… for jobs now…. Local SEO Guide seeks an enterprise SEO genius. Is that you? Apply here Happenings Media is looking for a sales manager. Apply here Colony Logic is looking for a business development director. Apply here Local Yokel Media is looking for a business development manager. Apply here AdMaxLocal / The Search Agency is hiring for many roles…

More isn’t always better. From geo-targeted campaigns to DIY promotion builders and email marketing platforms, small business owners often say they are overwhelmed by the sheer number of local marketing options available. When it comes to creating comprehensive local marketing strategies that include two or more hyperlocal solutions, many of these merchants don’t even know where to begin.