Writer for Seinfeld, Futurama, My Family, Darin Henry, who has just sold a pitch to Netflix, is also publishing a line of humour comics called Sitcomics.

But you won’t see them in Diamond’s Previews catalogue. Instead, he is going direct to stores and has printed 25,000 copies of an eight-page catalogue, sent out to comic stores across the US. Published as 64-page standalone stories, over three times the length of a normal American comic, but for the price of one, $3.99, he can’t afford the 70% discount Diamond Comic Distributor asks of him.

So he has started his own distributor, Sell-Through Distribution, he is encouraging readers to order the comics through their comic store. After the first issue is ordered, he will make subsequent issues ordered returnable.

The “Binge Book” catalogues are in comic book stores now, and orders will be received next Thursday, 25th, for sale instore on January 31st.

Bleeding Cool will be running a number of free previews — each the size of a normal comic, until the order cut off day. And we start… appropriately enough, with the first twenty pages of Start-Up #1 by Darin Henry, Craig Rousseau and Glenn Whitmore.