Covent Garden

Inspired by the theme of light, shadow and the passing of time, the store’s interiors are inspired by the shape of the sundial (the gnomon). A nod to the site’s previous incarnation as a funeral parlour, the walls are clad with Spanish mahogany, and the facade painted a life-assuring forest green.

Fitzrovia

The softly curving Georgian facade houses a celebration of the European influences of the 1930s, the decade in which Fitzrovia was born. The tea green exterior is a nod to the building’s first incarnation as How & Cheverton’s tea merchants, while the furniture is synonymous with early European modernism.

King's Cross

Built as a pub in 1853, the building traded as The Talbot Arms for over a century. In the mid 1980s, it became the headquarters of a number of music labels, including Better Badges (a maker of punk pin badges). It now houses a retail site, optical workshop and our Operations HQ.

Notting Hill

Perched on the corner of Portobello and Golborne Road, our new store was once a bakery that catered to the local Portuguese community. Inside, design cues are taken from Ernö Goldfinger’s nearby Trellick Tower, with a colour palette inspired by Golborne Road’s nickname, ‘Little Morocco’.

St James's

With a traditional curved glass frontage, and walls clad with walnut mouldings, our first Atelier takes inspiration from Jermyn Street’s heritage as the home of gentlemen’s style, and the area’s academic past.