SAN FRANCISCO - February 2, 2007 - Just in time for spring, Gap introduces “khakis with attitude” – an integrated marketing campaign that features khakis and stars a talented cast of actors and models. This season at Gap, khakis have a lighter look, mood and style than ever before. Piece after comfortable piece, these khakis will give you the freedom to lighten up, kick back and get ready for spring.

“Gap’s khakis for spring are effortless. Soft, rumpled and laid-back – they have a whole new lightness and ease,” said Trey Laird, creative director for Gap. “The look is still pulled together, but with a cooler, more carefree vibe that comes alive in our new 'khakis with attitude' campaign.”

Gap’s new khaki collection features a broad range of fresh, easy looks for both men and women. The look for women is all about wide-leg pants, which makes Gap’s boyfriend trouser a must-have item. Made of lightweight cotton and featuring clean lines with a wide cut leg, the boyfriend trouser offers women an updated twist on a classic favorite. Other great khaki styles available for women include the khaki pencil skirt, drawstring dress, zipper anorak and cropped peacoat. Men will love the casual attitude of this season’s khakis including everything from relaxed khaki pants and cargo shorts to weekend jackets and military shirts.

Shot by acclaimed photographer Mikael Jansson, Gap’s spring print campaign features Gap’s new “khakis with attitude” in a series of laid-back images. The ads are shot against a faded khaki backdrop capturing the light, relaxed mood of the season. Each person in the campaign is photographed wearing an item from Gap’s new khaki collection for spring. Kyra Sedgwick gives a playful, flirty glance in her khaki boyfriend trousers, Wentworth Miller looks casual and comfortable in his cargo khakis, and Chris O’Donnell exudes cool confidence in his khaki military jacket and drawstring pants.

The “khakis with attitude” print campaign, was developed by Gap’s creative agency Laird + Partners and will run in March issues of publications such as Vogue, Vanity Fair, Elle, Allure, Glamour, Lucky and GQ. The campaign also includes outdoor elements such as billboards and bus shelters in select markets.

Friday, March 30, 2007

H&M’s theme this summer is Australia a relaxed, sporty, beach-life feel mixed with the glam look and lots of shiny metallic. H&M pays tribute to sparkling pop princess and style icon, Kylie Minogue by designing a limited line of bohemian–chic beachwear with Kylie as a muse. Kylie is also the face of the upcoming beachwear campaign.

The 'H&M loves Kylie' line is part of H&M’s main swimwear range and contains fifteen styles which will be in all H&M stores that sell womenswear in mid May.

'When we think Australia and glamour we think Kylie, who is such a stylish person,' says H&M’s head of design Margareta van den Bosch.

'It has been a great experience to work with H&M on creating this summer range. To me it is all about summer indulgence, effortless chic and lots of fun!' says Kylie Minogue.

10 percent of all money spent on this beachwear line will be donated to WaterAid. The international charity WaterAid is dedicated to the provision of safe domestic water, sanitation and hygiene education to the world’s poorest people.

'WaterAid has a long and valued relationship with H&M and is delighted to be involved with the ‘H&M loves Kylie’ line. The money raised from this will make a tremendous difference to the lives of people in the countries where we work, every £15 raised enables one person to receive a sustainable supply of clean water, adequate sanitation and basic hygiene education,' says Barbara Frost Chief Executive of WaterAid.

An internationally renowned recording artist whose effervescence and lust for life has inspired a generation of women; Kylie has amassed over forty hit singles globally and seven number ones in the UK. Add her successful touring record and acting career into the mix and it’s no wonder she’s heralded as the ultimate ‘showgirl’.

Founded in Sweden in 1947, H&M has over 1,300 stores in 24 countries and is synonymous around the world with affordable, up to date and high quality fashion. The company’s collections are created by their own designers.

The creative collaboration between Madonna and H&M continues with the arrival of the 'M by Madonna' fashion collection which will be available at all H&M’s stores selling women’s wear within all markets in mid-March. Margareta van den Bosch, H&M's head of design and Madonna have joined together to create a line of clothing that reflects Madonna's fashion sensibilities, modern elegance and femininity.

'Madonna has an impressive feel for fashion and trends. She is a total professional, inspiring and enthusiastic. She was involved in even the smallest details of every design. The result is 'M by Madonna' which is all about fashion that people can really love and wear season after season,' stated van den Bosch.

The unique yet classic 'M by Madonna' line includes glamorous tops, street-cool lumber jackets, tailored blazers and other apparel including shirt dresses and kimono-shaped dresses. A Madonna favourite is a stylish trench-coat in cotton poplin or leather. 'M by Madonna' is primarily in neutral palettes including white, black, khaki and grey. Fabrics vary from silk, wool, viscose jersey and body-sculpting lycra. The entire line is embellished with a small 'M' logo on linings, zippers and buttons. In addition the 'M by Madonna' look includes a complete line of accessories from sunglasses, party bags and clutches and even skinny leather belts.

This dream collaboration of music and fashion between these two giants began last spring when H&M supplied a complete line of off-stage clothing for Madonna's entire touring troupe including band, dancers, crew members and the Material girl herself. Madonna and H&M's first collaboration at that time was a specially designed Madonna track suit which was sold at H&M stores world wide.

Founded in Sweden in 1947, H&M which has today over 1,300 stores in Europe, North America, Middle East and soon also in Eastern Asia, is synonymous around the world with fashion and quality at the best price. The company’s collections are created by their own designers. The ‘M by Madonna’ collection will be sold in 28 countries around the world.

Madonna, a multi-Grammy award winning artist, children's book author, fashion icon and visionary is a cultural innovator of astonishing diversity and enduring appeal. Her most recent CD Confessions on a Dance Floor debuted at No. 1 in 29 countries. Her Confessions Tour was the most successful tour ever by a female artist. 'The Confessions Tour - Live From London' dvd/cd has just been released.