Category: Brand Ambassador

Being a small business owner today involves so much more marketing and online know-how to ensure the visibility of your website and improve traffic. With all of the different tasks that are critical for success, it is the reason that so many companies use freelancers to help with the day to day tasks of running the online portion of their business.

If you are overwhelmed with all of the things you need for improving your online business presence but are not sure how a freelance writer can help you, check out this list! You can easily outsource these tasks.

How a Freelance Writer Can Help a Small Business Owner

1. Manage Social Media Accounts

Facebook, Twitter, Pinterest and Instagram are all great tools for a small business. A freelance writer can post new content to your social media channels daily, answer questions, field important questions to you directly and keep your social media accounts active and engaging.

2. Website Content

How long has it been since you refreshed your content? More than likely you need new SEO enriched content for your site. Need new product descriptions written by a professional? A freelance writer can do it for you!

3. e-Newsletter Content

An effective email marketing campaign is vital to any business. Your e-newsletter is a great way to market your business and provide valuable information to your customers and subscribers.

4. Blog Content

Let’s face it, business owners are busy and don’t have time to manage a blog. A freelance writer can manage your blog and/or write the content for it. This is a great way to educate customers about your products, provide valuable information to them, a great way to advertise your short-term product specials and to announce newly released products for sale.

5. Guest Post Content

Looking to get your business name and information out onto the web? A freelance writer can write expertly written blog articles for you to distribute to other blog owners for publishing.

6. Blog Clean-Up

SEO and marketing has really changed over the past 2 years and many blog owners don’t realize that their old blog posts may not be serving any type of value to them now. It’s important to update old posts to make sure they’re SEO enhanced, search engine compliant, have appropriate keywords & linkage and images added for additional business exposure.

This is just a portion of the work that a typical online small business owner needs to do. What part of this list needs the most attention on your site?

Twitter is a wonderful resource for small businesses. It is a perfect way to connect with like minded people and even your customers or clients. It is a wonderful tool for sharing posts, tips, information, even customer service connections, which is critical for small business success.

Have you been thinking about using Twitter but not sure how to use it properly? Here are some tips to help you be successful with your marketing!

Twitter Marketing Tips for Small Business

Complete your profile and use a professional looking avatar (image) on your business page. If your representing a company, use a business image. If your representing yourself, use a professional headshot for your avatar.

Offer real value to those who follow you on Twitter. This means that you need to regularly converse with people, offer tips, answer questions, RT (re-tweet) other tweets of value and so forth. No one wants to follow a spam account, so offer valuable content and information.

Strive to make at least 60% of your tweets non-promotional that contain no links and 40% of your tweets business promotions w/links.

Do not set up your account to send out automatic direct messages to new people who follow you. This includes messages welcoming them, giving them links to your website, invites to join you on Facebook and so forth. It’s considered business spam when you send out this information via direct message when it wasn’t requested from you. If you want to DM someone, make it personal.

Make sure you answer direct messages within a reasonable amount of time. If you are unsure of the answer, at least acknowledge that you received it and that you will follow-up.

Draw attention to your Tweets by including images along with your content. Not every Tweet needs to have an image connected to it, but for your important content messages, use an image to garner that attention.

Avoid discussing “hot button” topics on your business account! That means you shouldn’t be discussing politics, hotly contested new’s stories, legal cases, religion, etc. unless those type’s of topics have something to do with your business directly.

Balance out your followers/following lists appropriately! Way too many companies are only following a handful of people, while they have 23,000+ followers themselves. This gives people the impression that you’re only interested in “followers” and not interested in being a valuable member of the Twitter community.

Be consistent with your social media outreach and marketing campaign! This means that you have to put time, effort and hard work into building a successful social media account.

These Twitter marketing tips will help your business grow on this popular social platform. Also, don’t forget to include links on your website and invite your customers and clients to follow you!

If you do not have the time to grow your account or need assistance doing so, contact us for rates and what we can do to help your business and brand grow.

A Brand Ambassador is a person who will represent your company, your brand and your products, by networking for you on various online social media sites. A Brand Ambassador can write various posts for your company that pertain directly towards your niche. Hiring a professional to represent you and your company is a huge time saver for you so that you can work on the more important tasks of your business.

How A Ghostwriter Can Help?

By hiring a ghostwriter to be your Brand Ambassador, we can write your blog posts and schedule them to post up onto your blog at the time you want them to be published. A ghostwriter can write and publish posts on your Facebook page plus write and publish Tweets for you on Twitter or any other social media site you use.

A ghostwriter essentially can become your Brand Ambassador to represent you on the social networking sites that you want to have a business presence on. We will publish informative content and interact with your social media followers so that you are making a valuable connection with them. Companies large and small are turning to ghostwriters to do their social media networking for them.