Saucony Grid SD “Summer Nights”

Aug 16, 2017

For Saucony’s first release of Summer ’17 we’ve paired a classic silhouette with a timeless concept. The inspiration comes from the nostalgia we feel as we think of an evening Summer Sky. No matter how old you are, we can all agree that there are few things more beautiful than the colorful gradient of a mid Summer evening sky.

Taking inspiration from the hues of blue, purple, pink, orange & yellow, Saucony created a perfect representation of a Summer sundown. When creating this shoe Saucony heavily relied on nostalgia playing a role in the consumers connection to the concept.