Online restaurant guide and review platform Zomato will launch in Hamilton next week after its success in Auckland and Wellington.

Zomato opened in New Zealand four months ago as part of a rapid global growth plan for the India-based start-up.

Zomato New Zealand's country manager and head of the company's international expansion team, Sahil Ludhani, said the site was primarily aimed at locals. That made Hamilton a logical pick after Auckland and Wellington, rather than tourist destinations such as Queenstown.

The company planned to open in Tauranga in February and break into the South Island by the end of next year, he said.

The company has more than 5000 restaurants from Auckland and Wellington listed on its site.

Ludhani said the company had invested $300,000 in the New Zealand market to date, but would be happy to invest up to $1.5 million by the time it had finished its expansion plans in the country.

The company was happy with revenue in the past four months and expected to break even in about a year, he said.

Zomato started with three staff in New Zealand in September and now has a team of 15, 12 of whom are New Zealanders.

Ludhani said the aim was to have 25 people working for the company in New Zealand.

The New Zealand market was a good fit for Zomato because it lacked a similar product, he said.

Ludhani said the site's point of difference was its reviewer verification and ranking system.

Zomato staff monitored the content on the site to make sure reviewers were authentic and reviews were legitimate and fair, he said.