When I first heard that Jennifer Lopez was becoming a TV executive, I must confess, I thought it was just marketing hype. But after a very good upfront presentation and a stream of articles on the programming front, I have to personally congratulate her for really making this new venture real.

As partner and Chief Creative Officer of NUVOtv (bicultural network for US Hispanics), Lopez is in charge of contributing programming to the network, work on strategy and assist in marketing.

I just received a video of Lopez herself talking about the new NUVOtv launch. Watch it above!

SHOWS PREMIERING JULY 18 ON NUVOtv:“Jennifer Lopez: Her Life, Her Journey” – a rare and personal look into the life of this inspiring artist and entrepreneur

“A Step Away” – Follows the unique journeys of ten professional dancers performing with Jennifer Lopez on her first-ever world tour.

“House of Joy” – follows the life of Grammy award-winning producer Rodney “Dark Child” Jerkins as he sets the stage for his talented wife, Joy Enriquez, to reignite her musical dream.

SHOWS PREMIERING JULY 20 ON NUVOtv:“Anjelah Johnson: The Homecoming Show” – One hour comedy special

“Mario Lopez: One On One” – Hollywood insider goes one on one with some of today’s hottest celebrities and most influential Latino superstars.