Moonpig has the rhyme and reason with greetings via the internet

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When Nick Jenkins put together his business plan while studying for an MBA at Cranfield University, it was the dot-com boom of the late 1990s, and most new business ventures were internet-based.

The most common pattern merely used the new technology to try to sell goods available on the high street a tad cheaper, a strategy that doomed most to failure because it was too easy for others to come in and undercut them. Mr Jenkins knew he needed a product that used the unique qualities of the internet to differentiate itself from its bricks-and-mortar rivals. It needed to be