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Norwich City want to grow the brand outside England, and part of that ambition is the partnership with Tampa Bay Rowdies. This is fans of the team from Florida cheerering for their heroes playing against DC United February 9, 2013 in the first round of the Disney Pro Soccer Classic in Orlando, Florida.

Head of partnerships talks about vast potential of deal struck with American club as new camp announced.

Merchandising among a raft of initiatives in mission to grow US fan base.

City chiefs are set to unlock new revenue streams in their transatlantic yellow and green partnership with the United Soccer League team.

Merchandising opportunities are on the radar for Norwich City executives in the wake of the deal announced in January, which gives the Canaries a foothold in the dynamic US soccer market and will see promising players from its academy benefit from loan spells with the Rowdies.