Category Archives: News

I have often said that good marketing is memorable, valuable, and frequent. It should have the ability to delight the recipients. The Power to Delight by Jonathon Fields looks at this concept as well with the important reminder “Nobody likes being treated like a foregone conclusion.

Blogging

Blogging is such a powerful tool for B2B marketers and it’s sadly underused. Have a plan and write down your goals. For as Why You Might Be Your Blog’s Worst Enemy mentions, “your head is a dangerous place for goals to sleep.”

Baseball is back! I will be rediscovering my Cardinals as we enter into a season without Tony LaRussa and Albert Pujols. Was watching the Marlins game and every time the camera went to the Cardinals dug out and I saw Mike Matheny – it was like ‘oh…yeah…Tony’s gone.’ Here is a lovely homage to baseball called Crack.

Are you a fan of The Wire? Over at my old blog I’m doing an episode by episode review and synopsis.

If you’re in the Lake Travis area, I’m doing a marketing presentation on May 19 and I cordially invite you to attend. As part of National Small Business Week I’m presenting a free seminar titled The 7 Steps of Strategic Marketing for Small Business Thursday May 19, 11:30 – 1:00 at the Lakeway Activity Center. The… Continue Reading

A summary of thing that caught my interest this week: @MargieClayman is one of the great minds of social media. She is a generous practitioner as evidenced by the fact that she invited yours truly to participate in this series. And I am so glad she did, because it is something that I feel passionately… Continue Reading

A summary of things that caught my interest this week: They’re all good, but this article by John Jantsch @ducttape is really good – How to be Really, Really Good at Everything You Do This is both good and entertaining by @MargieClayman Breaking News: You Both Could Be Right How to Add Your LinkedIn Profile… Continue Reading

A summary of things that caught my interest this week: Top of the list rule in effect: @MargieClayman continues her engagement series with Why Being a Hero is Good for Business. I recommend surfing around the other posts in this series – great reading, tremendously valuable advice. With such riveting prose as “If it takes… Continue Reading

A summary of things that caught my interest: @DaveManzer wrote a fun piece on PR called Go Platinum with these PR Lessons from Rock Stars. Dave practices what he preaches and these lessons are totally do-able if you are willing to commit. I am always curious about how people approach their work – what tools… Continue Reading

Today Anheuser-Busch was trending on Twitter. When I clicked on the hash tag, I came upon this story: Anheuser-Busch to buy Goose Island for $38.8 Million. I sent the link to Beloved Son, currently a law student in his second year, former A-B employee, and a SLU graduate with a focus on economics. His comments: … Continue Reading

A summary of things that caught my interest: Top of the list rule in play – Digital Media Spin points out the importance of etiquette in social media in Where are Your Manners? Social Media Etiquette Goes a Long Way. You’ve worked hard gaining followers, don’t lose them. @MargieClayman is kicking off Women and Social… Continue Reading

A summary of things that caught my interest this week: Top of the list rule in play: 7 Incredible People I Know Through Social Media by @TraceTV – it’s about moving from follower to acquaintance to friend, colleague and customer. Top of the list rule in play: Trends, tips and advice in this solid round… Continue Reading

A summary of things that caught my interest: Top of the List Rule in play: Small Business News: Taxation, Social Media and Self-Development Roundup includes a link back to one of my posts. But plenty of other interesting stuff. “There is no substitute for experience.” Amen and amen! Great article, Understanding Your Marketing Basics by… Continue Reading