'Tuck-in' cafe sign upsets residents

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A Doncaster café has caused a stir after the font chosen for its sign led to a misunderstanding over its name.

Shoppers said they had to “double take” when they saw The Tuck-in Coffee Shop, with some mistaking the elaborate "T" in "Tuck" for an "F".

One resident, Betty Lomas, 75, even suggested the the error was deliberate, and perhaps a ploy to lure customers.

“It looks a lot like a swear word to me and I wouldn’t be surprised if they’d planned it on purpose to attract some attention,” she said. "'It's highly inappropriate, especially as there's children about."

Others were more forgiving. Louise Cooper, 38, said: “You’ve got to see the funny side of things like that. I’m sure it was an honest mistake, but it definitely looks naughty and I was very shocked until I reread it and worked it out.”

A staff member at the Tuck-in Coffee Shop said the sign had been there for 12 years without attracting complaints. "I hung the sign there myself and it looks all right to me," he said. "No customers have ever said anything to me so I don't see any reason why it should be changed or taken down."

Similarly amusing and controversial signs have featured in Telegraph Travel Sign Language series, which features submissions from readers.

The above effort was spotted by Rob Parlett in Cochi, India, for example. The sign below was seen by Brian Minkoff in Islington, London.