Volkswagen Helps Start Your Own Garage Band

GWP’s or gifts with purchase, a long time staple of fragrance and
cosmetic brands sold in department stores is coming to Volkswagen dealers
in America.

VW has teamed up with guitar industry innovator First Act Inc. for a
first-of-its-kind musical collaboration that will rock potential car buyers
and create a whole new segment of players.

Beginning October 3 and continuing through December 31, any customer
that purchases or leases a designated Volkswagen model from the new 2007
line - including Jetta, Jetta GLI, GTI, Rabbit, New Beetle and New Beetle
Convertible – will receive their own completely customized First Act
GarageMaster electric guitar that will play seamlessly through the
car’s existing audio system.

“The partnership with First Act is the next iteration of
Volkswagen’s longstanding history with music,” said
Volkswagen’s Director of Brand Innovation Kerri Martin. “The
Volkswagen brand is culturally known for its celebration of music and all
things creative; this exciting collaboration makes a statement that
Volkswagen is a brand with innovative ideas and an unparalleled ability to
create unique and appealing connections with its consumers.”

The 2006 Jetta (in all iterations), Rabbit, New Beetle and New Beetle
Convertible will also come with a custom-made First Act GarageMaster
guitar. Each electric guitar is a wholly unique, one-of-a-kind instrument
and is available exclusively to those who purchase or lease one of these
Volkswagen models through a Volkswagen dealer. No other manufacturer offers
a musical experience quite like this to its customers.

Customers can log onto www.V-dubsrock.com to learn about the
Volkswagen program specifics, First Act GarageMaster electric guitar, take
interactive guitar lessons with Dweezil Zappa and more.

Each electric guitar will display the Vehicle Identification Number
(VIN) of the owner’s Volkswagen vehicle and will also have custom
colored pick guards complementing the exterior of the car. The guitar will
feature the traditional Volkswagen logo and “V Dub” inlay, a
guitar strap made of safety belts, VW knobs, a prominent blue indicator
light that matches the trademark instrument panel lighting of Volkswagen
vehicles, VW logo guitar picks and a carrying case to take the music
anywhere. Volkswagen owners can now create a concert in their garage, play
for the entire tailgate party or shred in the beach parking lot.

The joint venture between Volkswagen and First Act launches October 3rd
and the unique promotion will last through the end of the year until
December 31st. This offer is available on all new, unused 2007 and 2006
Jetta, Jetta GLI, GTI, Rabbit, New Beetle and New Beetle Convertible
vehicles - purchased or leased within the promotional period.

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