The news quickly had Twitter buzzing as people joined the #EmojiEthnicityUpdate discussions — but that wasn’t the end of the story.

Without wasting any time, a Mauritius-based app company called Oju Africa announced a few hours later that it had already tackled the lack of racial diversity by introducing its own set of Afro emoticons on Google Play Store.

The company said it had been working on the icons since late 2012 and was planning to officially launch them on April 10. Yet, the social media hype after Apple’s response prompted them to speed up their release date — trumping market-leading companies in the process. Read more