If You Thought Target’s Ban On Guns Was Bad, Wait Until You See What They Just Did

America’s second-largest retailer recently joined the growing number of corporations willing to publicly endorse homosexual marriage. The move comes just a month after Target weighed in on another hot-button social issue.

In July, Western Journalism reported the acting CEO John Mulligan issued a proclamation asking its shoppers to leave any firearms in their vehicles before entering any Target store. Though a corporate spokesperson made sure to emphasize that the new policy is “not a ban,” Second Amendment supporters nonetheless expressed their disappointment with the decision.

Days after the announcement, an attempted armed robbery occurred in the parking lot of a Florida Target. Tragically, an employee was shot and killed later the same month by a gunman at a Los Angeles location.

Target’s latest political stance was announced on its corporate blog by Executive Vice President of Human Resources Jodee Kozlak.

“It is our belief that everyone should be treated equally under the law,” she wrote, “and that includes rights we believe individuals should have related to marriage.”

While many gay rights activists heralded the company’s decision, which comes after other major corporations including Apple and Starbucks made similar pronouncements, defenders of traditional marriage have expressed disapproval. Many expressed such sentiments in comments left on the Target blog.