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Picking a good explainer video producer is tough. Here’s something to keep in mind: Storytelling.

At Planet Nutshell, we believe that scriptwriting is at the heart of a good Nutshell. Good writing tells stories about people. Good writing has fun, shows a bit of whimsy, and makes people feel better while they become more informed.

If you’re shopping for an explainer video, ask yourself this: Can this producer tell a good story? Or are they just reading through a bland tutorial while pretty things fly through the frame?

Our Nutshells don’t just explain, they tell stories. In so doing, they help our clients build an authentic connection with viewers. Nutshells help our clients say to their audiences, “Hello, we have a soul.”