PrizeLogic Expands to Latin America

What: Promotional Tech Agency PrizeLogic brings on Mexico-based industry expert John Trainor to spearhead growth of global footprint.Why it matters: Trainor will connect with new potential clients based throughout Latin America including Mexico, Central and South America.

PrizeLogic, one of America’s leader in results-driven promotions, is announcing the company’s first commitment to international expansion. Leon, Mexico-based industry expert John Trainor has joined PrizeLogic’s growing team as a Vice President of Business Development responsible for extending PrizeLogic’s expansive, all-inclusive service offering to Latin American clients.

While PrizeLogic has launched several multi-national promotions in the past, the addition of Trainor to the team represents the company’s first official global resource for clients outside of the United States. Trainor will connect with new potential clients based throughout Latin America including Mexico, Central and South America.

Trainor’s diverse background includes nearly 30 years’ experience in marketing, business development and technical solutions aimed at improving the bottom line. He has founded multiple media companies and was responsible for launching consumer product marketing and incentive programs for household names including Valassis, Johnson & Johnson and Orville Redenbacher, into the Mexican marketplace. Born and raised in Mexico, Trainor spent nearly two decades of his adult life living and working in the United States and has since returned to Mexico. He is fluent in Spanish and English, and offers unique perspective and insight into the way North American and Latin American companies can successfully work together toward lucrative and culturally adept initiatives.

“We are extremely excited about John’s leadership as we embark on our next phase of growth in Latin America. John’s experience providing marketing solutions to brands in the Spanishspeaking world and passion for the types of consumer engagement programs that the PrizeLogic platform supports is such an exciting development for our team,” said Gary Shuman, Executive Vice President of Business Development for PrizeLogic. “We look forward to supporting these new markets with the same high-performance strategies that have fueled PrizeLogic’s tremendous growth here in the U.S.”

“I’m excited and honored to lead the charge for what will be the next significant leap forward for PrizeLogic,” said John Trainor. “Consumers across the Latin American region are digital, social and connected. Currently, there are very few companies helping brands harness and drive that engagement in the digital world the way PrizeLogic does.”

PrizeLogic closed 2016 with more than 43 percent revenue growth, marking the company’s 9th consecutive year of double digit growth. Donning a long list of industry accolades, PrizeLogic has appeared five times on the Inc. 5,000 and is also one of Chief Marketer’s Promo Top Shops.Having repeatedly partnered with some of the most recognized Fortune 100 brands in the world including Pepsi, MillerCoors, Subway, Samsung and Disney, the PrizeLogic team is enthusiastic about expanding its roster to include Latin American-based brands, to ideate and execute promotions engaging consumers beyond the prize.

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