Analyzing a SaaS Business – Part 1: The 4 Fundamental Metrics

bassamsalem.com – Over the pas few years, I’ve advised a large number of CEOs and CFOs of software-as-a-service (SaaS) companies all of whom shared one common challenge: which of the many SaaS metrics frequently cited they should track. I’m frequently asked, “I just need to know a few key metrics that can tell me how I’m doing and that I can report and trend on a consistent basis.”

In this series of articles, I’m going to cover this topic relatively comprehensively starting with the basics first in this Part 1 of the series. In Part 2, I’ll discuss compound metrics that provide a deeper understanding of how the business is doing.