Each year the PGA Merchandise Show
showcases eye-catching fashions and
innovative products from more than
1,000 vendors. ;e business buzz among
the 40,000 golf industry o;cials attending
this year’s show was stronger than usual,
with many exhibitors and companies
reporting some of the best tra;c and sales
activity in years.

Golf’s retail merchants o;ered a wider
variety than ever. Dozens of apparel companies unveiled their newest fashions
for the upcoming seasons, highlighted
by new color schemes and styles, sports
performance fabrics, classic styles and lei-surewear with sporty details. And retailers
from all over the world attracted buyers to
new equipment and products with all the
latest high-tech features.

“;e energy level and optimism on thePGA Show ;oor were at an all-time high,”said event director Marc Simon. “;e factthat so many leading companies werelaunching new products this year, thelong list of celebrity appearances, industryinsights o;ered on three live stages, and astrong PGA Education Conference lineupcombined to generate an exciting, com-pelling week.”Here’s a look at 10 up-and-coming com-panies and products that attendees weretalking about.

Tzu Tzu Sport

;is colorful apparel collection, designed
and launched by Lisa Mandile in 2011, is
all about eye-catching embellishments,
sassy details and ;attering ;t. And attention it got at this year’s PGA Show, earning one of the Top Buyers Choice Awards

BY SCOTT KAUFFMAN

The NextBIGThings inGolf Retai

We identify 10

up-and-coming
brands that drew the
most attention from
green-grass shops
at this year’s PGA
Merchandise Show.