Category Archives: Marketing Articles

Category Archives: Marketing Articles

UK OTA sales up but high street sees decline Spending in travel agents was up by 3% year-on-year in the key January booking period, figures from Barclaycard reveal. Of this, the level of online sales rose by 11.4% while bookings made in-store fell by 4.3%. Overall consumer spending rose by […]

Are legacy hotel brands on their way out? In the last decade, we’ve seen consumers looking for curated hotel stays, which resulted in the larger hotel brands having to react and launch their own new brands. Thus, their own new brands have resulted in their own legacy brands largely becoming […]

European independent hotels are sleepwalking into an era of increased OTA dependency In Europe, almost three quarters of independent hotel reservations comes from an OTA (Phocuswright). Now just imagine if we got that figure down just 10% by being smarter with how you connect to your guests and users on […]

Hotel data breaches: Can you protect business travelers? Cybercrime threats to the lodging industry are nothing new, but the volume of attacks going after guest card payment information raises the question, why does this keep happening to hotels? But that question is, perhaps, a flawed one. Source: Hotel Marketing Hotel […]