yes it will depend I have a common scenario that happened were in I searched on something on Google and then I was not able to fully grasp what I read on the web or the first 2 sites that I opened.

So I checked youtube and found a different source but this time it was well explained in a calm and understandable manner. Usually if a a person searching for something is not satisfied on the first query he/she will find another source or alternative learning so that falls on the UX part.

I follow and implement creativity format since on my point of view it's a matter of how you make the content easily consumable to your audience. It's how you present it in a TRUSTED, PROFESSIONAL manner.

writing for people has always been the main goal. Because it's the people that will use the content, implement what they read. If you don't write for people then it's like writing a secret diary intended for self reflection.

finally someone made a blog post dedicated to these spammers ha! i always notice them lurking below selling viagra and other non relevant stuffs and they just pollute a certain great post published with a respond like "KK" "OK GOOD" "GREAT POST" and the list goes on.

People are searching for instant answers on my point of view and experience before you get the top 0 your content needs to establish authority. it needs to be informative and full of facts.

Since most of the content that would appear on top 0 are the verified answers that people are searching. And I believe rank brain has something to do with it(correct me if I am wrong) since it's feeding information so if it concludes that it's the right answer then it should be placed on top.

This should also shove down duplicate content that are just revised or rewritten and also hoax or fake content

the longer your post the more it will be irrelevant because in reality people are now aiming for length and not for the purpose of the content. What's 1000 words if you can solve and write it around 250 words

The candidate must be innovative enough to stay in the current trends and standards. We all know that SEO is a fast changing field and it's a challenge for the candidate to stay relevant and to keep excelling on related digital marketing/advertising field.

find your sweet spot. What I mean about this is your working peak hours when idea starts to flow naturally and if you feel getting burned out don't forget to relax and procrastinate. It releases strains and find a cozy place with your favorite coffee.

A) Do you track keyword rankings? If so, about how many and how frequently?

I track all as much as I can for archive and keyword reference purposes.

B) Do you report on them internally? To clients? Or just use them for your own work? and C) What segments of keywords or keyword types do you use in your reports?

This varies from cases to cases since some clients would ask for these reports so I provide them. And they need to know this data and statistics for transparency purposes.

D) What are the most important elements of value you get from KW rank tracking?

On my point of view the most important element of value from KW rankings are the data that matches on your goals and targeted accomplishments. Because if they match you know all your leg work paid off.

Exactly and it's our job to analyze this data so that we the owners of our online business. Or if we have business partners then we should exert effort explaining and letting them understand these reports and data so that they can also share their insights(i remember a line you said on the interview hosted by Entrepreneur about explaining to a person about what is rel canonical before hiring an SEO)

Without data as basis we randomly guess and waste time implementing on something that's not even feasible.

without monitoring and tracking how are we gonna create future tweaks and enhancements? seo is all about gathering data and information and analyze it so that at the end of the day you will exactly know to scale things and the current status that your site(business) is doing.

data is the foundation and if not being monitored or tracked then all these tools like ahrefs, semrush or even moz tools would not exist.

a good controversial content is not bias and supports facts, data to prove a certain area or side that makes it CONTROVERSIAL. others are doing it wrong and it's obvious that they are bias on how they explain and present the information. Making the readers misguided and lead to uninterested readers because others can sniff and recognize low quality content and again resulting to low engagement.

practically the purpose of voice search is to help people in their most convenient way. Imagine yourself as a nomad or a foreigner to a certain place and you are looking for the nearest hotel so you will ask google were is "HOTEL NAME" and it will respond you to the nearest hotel you are located.

Then adding a second question HOW TO GET THERE? or DIRECTION google will respond the address and direction how to get to that hotel.

This is very convenient for travelers and almost everyone, since this is quicker compared to typing and searching using your phone.

auto translation is not accurate it can hurt your visitors leaving a bad user experience. Or worst if you automatically redirect your visitor without their notice or control. This can cause frustration since what if the visitor don't want to have that auto redirect in the first place. It would be better to stick to the common language which is English for the better of worldwide visitors or audience.

A good picture speaks a thousand words but the moment it's combined with good message it uplifts, inspires and deals with a lot more emotions. A very powerful message can be sent with just 2-4 words paired with phenomenal image. It's not easy to come up with a good picture and a compelling message since a lot of factors like typography are involved.

Both UX/UI and SEO can be compatible, nowadays a modern UX would adopt to SEO and a modern SEO would team up on UX/UI to achieve the ultimate goal and that's to satisfy both search engine and users.

Example:

1.) If you rank well but your visitors are having a hard time on your site or your site is not really that user friendly then it's a bad experience to your customers and visitors.

2.) If your site is user friendly but it doesn't have online presence then your site is not earning.

These two scenario can be fixed if both SEO and UX/UI are implemented on your site.

This is just a small fraction of the UX world that's been discussed by Rand since it can be different because in our modern world things are getting innovative were UX and SEO are among the top fields of fast innovation. Kudos to Rand for touching UX field.

HTTPS is ideal for ecommerce or any website that deals sensitive input data like (bank account, email add etc..) having SSL certificate gives proof that your site is safe and not for scamming purposes. It also adds trust to the visitors knowing that your business and site is legit.