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The Lies of Twitter and Facebook:How to Truly Leverage Social Media to Grow your Business

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Tuesday, June 22, 2010, New York City

Panelists:Dell, HubSpot, CRM Essentials

Taste of Technology Small Business Series, brought to you by Smallbiztechnology.com and the co-producer of the Sixth Annual Small Business Summit, is a fresh series of educational and networking events for small business owners, focusing on technology and making it work for small businesses.

Have Fun. Get Educated. Network. Grow Your Business.

We KNOW that social media is important. We KNOW that there are true stories of growing businesses who have increased their revenues through social media.

However, we also know that business professionals and entrepreneurs can waste hours a day Tweeting, posting to Facebook, updating status in LinkedIn and confirming requests in Plaxo.

At The Lies of Twitter and Facebook:How to Truly Leverage Social Media to Grow your Business, you’ll learn from gurus of social media SUCCESS (experts and everyday business people like you) how you can leverage social media as a POWERFUL tool to grow your business.

But wait… there’s more!

You’ll also learn the LIES of social media. The “spin” from the hype doctors that you need to be aware of to be sure you’re leveraging social media to its fullest potential and not wasting your time posting and tweeting… but growing your business.

You’ll learn what to NOT do on social media and you’ll learn what you SHOULD DO.

At Taste of Technology, we guarantee four things:

You’ll learn.

Have fun.

Meet new people.

Be energized.

What will you learn from this event?

How do I create a strategy of success?

How do I integrate blogs, websites, email marketing and social media?

How do I know which social media sites are right for my business? There are so many.

Should I use a service like Ning and create my own private network?

How often do I need to post, or tweet, or update my networks?

Can different sites help me accomplish different goals?

What have been the most successful social media campaigns and why?

What have businesses done on social media that has wasted time or money?

Who important is measuring social media campaigns and HOW?

There are social media services like Dlvr.it and Postling which help you leverage social media. Are they useful? Why?

What tools, corporate and personal should I use to better manage social media?

What else will you learn?

The most important thing you must do to build customer trust and loyalty

Ramon is Editor and Technology Evangelist of Smallbiztechnology.com. As a former technology consultant he has hands on technology expertise. As as small business technology experts he is often quoted in the media including the New York Times, Wall Street Journal, Crain’s New York; co-produces the annual Small Business Summit; is the author of “Technology Solutions for Growing Businesses” and a frequent speaker, including at the Inc 500, SMB Nation, New York Entrepreneur Week and BizTech Day. Graduate of the FBI Citizen’s Academy.

Panelists:

Laura P. Thomas, Dell Global Small Business Creative Experience Team

Laura Pevehouse Thomas was profiled as one of five “social media mavens” in the March 2009 issue of Austin Woman Magazine and named AdWeek’s TweetFreak Five to Follow. She has worked in and around the Dell family for nine years, primarily in the areas of corporate communications, employee communications, public relations, community affairs, branding and online communication.

Laura is currently responsible for global strategy in social media, online advertising and landing pages as part of Dell’s Small Business Creative Experience team. Previously, she was with Dell’s Global Online group where she provided internal consulting that integrated online and social media opportunities with a focus on Corporate Communications and Investor Relations. She assisted with the creation of Direct2Dell, and brought web feeds and podcasts to Dell.com. In her spare time she led Dell into the metaverse with the creation of Dell Island in Second Life.

Dan Zarrella is an award-winning social, search, and viral marketing scientist at HubSpot, an Internet marketing software company based in Cambridge, MA and author of the O’Reilly Media book “The Social Media Marketing Book“. He has a background in web development and combines his programming capabilities with a passion for social marketing to study social media behavior from a data-backed position and teach marketers scientifically grounded best practices.

Brent Leary, CRM Essentials

Brent Leary is a CRM industry analyst, advisor, speaker and award winning blogger. He is co-founder and Partner of CRM Essentials LLC, an Atlanta based CRM advisory firm covering tools and strategies for improving business relationships. His client list includes Sage, Microsoft, Intuit, Cisco, Research In Motion and the state of Georgia’s Depart of Economic Development.

Recognized by InsideCRM as one of 2007’s 25 most influential industry leaders, Leary also is a past recipient of CRM Magazine’s Most Influential Leader Award. He serves on the national board of the CRM Association, and as a subject matter expert for the Small Business Technology Task Force. He’s been quoted in several national business publications, including the Wall Street Journal, Newsweek and Entrepreneur magazine.

Leary writes regular online columns for Inc. and Black Enterprise magzines. He hosts and produces the popular “Technology For Business $ake” radio program.