Pantene Door Handle: A poster with a real plait attached from the back of a head was stuck on the doors of malls, supermarkets and beauty salons. Each time the customer pulled the hair handle, it communicated in an interesting manner the benefits of Pantene shampoo.

Pantene Shampoo Building Advertisement: To demonstrate Pantene's claim of "really strong hair", climbers climbed three different oversized ponytails attached to a building in Toronto for two days.

Pantene Shampoo Escalator Advertisement: To promote Pantene shampoo the space between two escalators was used to create the display and make the people who used the escalators feel the smooth hair just as it was said in the slogan: 'silky touch irresistibly smooth'.

Organics Shampoo Advertisement: Innovative wall posters were strategically placed under existing man-made waterfalls at a busy shopping mall to remind shoppers that Organics has a variant for those who shampoo their hair frequently.

Rejoice Shampoo Advertisement: Air hockey tables were specially made and strategically placed in malls, salons and college dorms; the surface of these tables were made to look like the strands of the hair where Rejoice-branded pucks would smoothly slide across.

Biolink Shampoo Advertisement: To promote smooth and intense hydration effects of the shampoo Biolink VCO, stickers were placed on the floor and surrounded by signs that indicated that the floor was wet.