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Searchmetrics Announces New Functionality

Sep 11, 2014

Searchmetrics, a global enterprise search experience optimization platform, announced a range of new functionality within the Searchmetrics Suite, including the ability for marketing teams to show senior business management how SEO performs in delivering traffic and sales when compared with online channels such as paid search, social media, and referrals. Other key features include deep analysis and recommendations for optimizing the structure and architecture of websites for better search performance, and automated alerts when performance reaches or drops below KPIs.

Channel Insight enables marketing and SEO professionals to measure and report on the business value that SEO delivers compared to other online marketing channels. They can compare traffic and conversions generated by organic search on a domain level with social media, paid search, referrals from other sites or emails and direct traffic. Conversion Insight provides performance data about traffic and conversions generated through organic search at the level of specific landing pages and URLs. It also displays performance data for specific search engines like Google, Bing, and Baidu.

Performance Goals & Alerts allows SEO professionals and business management to set SEO performance targets using a range of KPIs and set up automated notifications via email advising them when targets have been achieved or alerting them when performance is falling short of minimum requirements.

Site Structure Optimization helps SEO professionals find the revenue generating pages on their websites, and recommends improvements to the structure and technical aspects of whole websites, sub-domains and URLs to make them more accessible and easier for search engines to crawl. Searchmetrics Content API helps website owners take advantage of Searchmetrics' data and insights to optimize their content by integrating Searchmetrics technology into their CMS system using the software's API. Businesses can also enrich the basis of decision making by integrating Searchmetrics data into their BI solutions, research tools mobile apps, web services and browser toolbars.