Chobani- Grocery Expansion Concepts

A SERIES OF CONCEPTS THAT EXPAND THE BRAND BEYOND THE DAIRY CASE

Chobani’s innovation team were looking for new ways to outpost their yogurt to different areas of a grocery store. With a little over two days notice, these concepts were prepared to show potential places new merchandising might occur. The ideas looked at both the savory and sweet applications Chobani yogurt might have in a typical grocery store.