Which is better? McDonald’s VS Subway Nowadays many people eat fast food and there are competitions among the stores. The two most popular fast-food restaurants are McDonald’s and Subway and they both attract customers in different ways. First, the unique variety of menu of both stores attracts customers. McDonald’s offers wide range of hamburgers and drinks from shakes to coffee and even some desert menu. The hamburgers are already made at the back of the kitchen so it could be served very fast as its system. The menus of hamburgers are already arranged with many varieties providing different size range, from the kids size “Happy-meal” to a large size “Big Mac” and sometimes even a seasonal menu to attract customer’s attention. They also offer many set menus for different age groups for example; Happy-set for young aged customers with toys. On the other hand, Subway is a healthy based submarine sandwich chain also offering some arranged menus and also they make a sandwich with any combination of ingredients in front of the customers. Subway also offers some set menu for kids including fruits to balance the nutrition in one meal. Subway always offers meal with a relatively low calorie from fats providing many high nutritious side menus for examples salads, and including many varieties of fresh vegetables. To sum up, McDonald’s provides fast survive with simple menus and Subway provides healthy menus with the free choice to make personal sandwich. Second, the different aspects on atmosphere of each store attract people in different ways. Brightness is one of the main aspects which control the atmosphere of the store. McDonald’s has a yellow lightening and the store is always filled with bright lights. On the other hand, Subway has a dim lightening compared to McDonald’s with more natural lights which make its atmosphere more relaxing. The different genre of the music also inspires the atmosphere of the store. McDonald’s in Japan plays many...

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...1
McDonald’svs. Subway
Convenience or Health
Darlene Freeman
University Composition and Communication 1
August, 23, 2012
Karen Robinson
2
The amount of obesity in America has grown rapidly in the last 30 years, a time period that has watched not only the fast food industry grow, but also the amount of Americans gaining weight, are growing with them. The population as a whole has become over ran with the pace of today’s society, because of the fact that so many households are requiring the women to work to make ends meet. With the economy in such a low state, and the people are in such a hurry, most families resort to fast food as a quick fix for their meals without a second thought of the effects it has on the health. The growth of Americans relying on fast food for their meals is lacking knowledge of the health risks considering the lack of nutrition.
The percentages of America’s children that are overweight and obese are astonishing as well as scary. Reports show that 14% of children are overweight, and...

...thinks of after hearing the name “Subway” is healthy food. The Subway brand has brought a revolution in the food industry with its healthy sandwiches & salads.
Brand History:
The founder Fred DeLuca in partnership with Dr. Peter Buck opened a submarine sandwich store in 1965 to fund his education as he wanted to be a doctor. Little did he know that he was destined to create a brand which today has 34218 restaurants spread across 95 countries.
Brand Name:
The founders went for a name that represented the product they were selling instead of looking for a fancy name which can confuse the customers. The name Subway indicates that they sell the submarine sandwiches which makes the customers clear about what they are being offered.
The reasons why Subway is my most preferred brand among fast-food brands available today are
1. I am a health conscious person and perceive Subway as a Health brand.
2. I find it amazing that Subway is available almost everywhere I go and with the same quality of hygiene and with the same variety.
Brand Promise:
The brand promises healthy, widely available submarine sandwiches which is the demand today as people are becoming health conscious and also need something easily available considering their busy routines.
Brand attributes:
i) Clarity of goal: Subway represents only one main product which helps the customers...

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1. PIZZA HUT
Pizza Hut is a global fast food chain, a subsidiary of Yum! Brands Inc., the world’s largest
restaurant company. It was founded in Wichita, Kansas, USA in 1958 and is running its operations in about 91 countries worldwide. It is one of the major competitors of McDonald and Subway. Pizza Hut serves a large variety of starters, soups, salads, sandwiches, Pastas and deserts.
Strategies:-
The strategies at Pizza hut are guided by principles like Cleanliness, Hospitality, Accuracy, Maintenance, Product quality and Speed (CHAMPS). Customer service and satisfaction have of course always been a vital aspect of the strategies.
Problems and Weaknesses:
One of the weaknesses of Pizza hut that it hasn’t overcome yet is its price.
Advantages:
Pizza Hut is often referred to as, “Pizza Innovation Leader” because it is constantly coming up
with new varieties of pizzas to appeal the different audiences and at the same time.
2. KENTUCKY FRIED CHICKEN (KFC):-
KFC, founded and also known as Kentucky Fried Chicken is a chain of
fast food restaurants based in Louisville, Kentucky. KFC has more than
11,000 restaurants in more than 80 countries.
Strategic Objectives:
KFC has the strategic objectives of expansion along with profits and sales growth. KFC has...

...ASSIGNMENT
I have chosen SUBWAY® as an Multi-National Company for my assignment. Subway was opened by Fred DeLuca at the age of seventeen in 1965 with the help of a friend, Dr.Peter Buck, who invested $1000 in his first sandwich shop which was named Pete’s Super Submarine which was located in Bridgeport, Connecticut which was meant to fund his dreams of becoming a doctor. He set a goal of having 32 stores in 10 years but by 1964, they had only 16 stores. They realized that they would not be able to reach their goal in time therefore they started franchising their sandwich shop as SUBWAY®. SUBWAY® today is the largest sandwich shop in the world consisting of over 34,000 stores in 97 countries whose aim is to provide their consumers with fast and nutritious meals that are indented for all ages. The company has since grown into a multi-billion dollar business offering over 2 million different sandwich combinations which are served at 2,800 per minute which is equivalent to wrapping around the planet 6 times in a year. ( http://www.subway.com.sg)
The four major environment factors that affect this Business are Global Consumer’s Preferences, Competitors, Management across Culture and Demographics. Global consumer’s preference refers to the taste and preferences of the consumers, the choices consumers make based on their own beliefs and culture. SUBWAY® being in the food and beverage industry aims to...

...There's something to be said for doing things your
way. Learn how the masterminds behind Starbucks
and Subway followed different paths to megasuccess.
from: Entrepreneur magazine - November 2003
By Joshua Kurlantzick
They have built two of the best-known and most
successful businesses in the food and beverage
industry. Their brands have become household names
in America, rivaling longer-established companies.
They've delivered large profit margins in an industry
where margins are historically tight and competition is
extremely fierce. They've brought their companies
overseas, and now there are new words for their
products in Japanese, Hindi and even more exotic
languages.
But Fred DeLuca, founder of sandwich supremo
Subway, and Howard Schultz, founder of coffee
conglomerate Starbucks, each did it his way. Indeed,
their roads to profit diverged on one key point: Schultz
has kept his chain company-owned, while DeLuca has
built his corporation through franchising. (In fact,
Subway retains only one company-owned store.) In
both cases, the decision to franchise or to remain
company-owned was perhaps the critical element in
building the business. And in both cases, the decision
paid off. Earlier this year, Subway, which DeLuca
founded in 1965 with a $1,000 loan, opened store No.
18,000. The sub chain now has more outlets in the
United States than McDonald's, yet it has continued to...

...Situation Audit
Since 1954, McDonald’s has seemed to be invincible. They have demonstrated consistent quality throughout thousands of restaurants. McDonald’s has enforced operational standards effectively that controlled service, cleanliness, and other operating processes. They have consistently hired friendly employees that contributed to customer satisfaction. And they successfully focused upon a specific target market for over forty-two years, the family.McDonald’s has maintained an unremitting marketing strategy specifically designed to attract families that include products, pricing, site locations, and advertising and media efforts. All of these strategic initiatives have contributed to the historical success of the organization. However, despite increasing sales and organizational operating income throughout the 1990’s, domestic income has remained relatively consistent. Over the last ten years, several company and industry critical issues have challenged McDonald’s traditional strategy and its market position.
McDonald’s has demonstrated tremendous growth. Just after six years of operating, the founder Ray Kroc, had sold 200 franchises. Within seventeen years, he had become a billionaire and was responsible for the success of one thousand millionaires! Sales and income have steadily increased every year and until 1998, McDonald’s has had a positive percent gain. In...

...For years, McDonald’s and Burger King (BK) have been the world’s two largest and most successful fast food chains. Both have battled out all these years over their operational differences which form the core of their corporate culture. The “Doing It All For You” (McDonald’s) vs. “Having It Your Way” (BK’s) stems from their respective production methods. McDonald’s “Made to Stock” vs. BK’s “Made to Order” also originate from the differences in their respective processes.
Exhibits 1 and 2 show the Process Flow Diagrams (PFDs) of McDonald’s and BK respectively. Exhibit 3 provides a detailed comparative analysis of the PFDs of these two fast food chains. The main operational difference between McDonald’s and BK is that McDonald’s cooks their hamburgers on grills using a “batch process” (a batch of upto 12 patties/grill) with human intervention to turn, sear, and pull. BK uses the machine based – Continuous Chain Broiler assembly process (8 burgers/meat chain) for the production of their burgers – similar to an assembly line in a manufacturing process thus, requiring no human intervention. For a “made to stock” process, it requires burgers in bulk and hence the batch process in McDonald’s. Whereas, for a “made to order” process, it requires an assembly chain process where meat patties are placed at one end and after 80 seconds they come out the other...

...(Images provided by queenscrap.blogspot.com and bbs.hoopchina.com)
“Hey, let’s get some McDonald’s? We hear this all too often. Before you say “Yes” to this question, you need to think about how the food compares in nutrition and will the nutrition of fast food have effects in the future.
Let’s look at fast food restaurants. When you hear someone say, “Let’s go to McDonalds or Burger King,” what comes to mind would you consider the Big Mac or a Whopper? Think of how many calories that goes into each one. When you look at the Big Mac your calorie count is, “540 with 29 grams of fat and 45 grams of carbohydrates.” The Whopper shows, “670 calories, 39 grams of fat and 51 grams of carbohydrates.”(www.associatedcontent.com) So which is healthier, McDonald’s wins this one. Less calories in the Big Mac than the Whopper even though Burger King promotes flame broil is better and much healthier.
When walking in the restaurants of McDonald’s you get the since of not welcomed until it is your turn to order. Looking around the place, it is clean yet not many people stay to eat there. One or two people will sit and chat for a while before leaving and making their order. One thing is true about McDonald’s, if they mess up your order while you are still there, they will make it correctly and bring it to your table nice and hot no matter what it was you ordered. Now for Burger King, when you enter their door the cashier...