Forest Whitaker–producer, director and Oscar-winning actor–has launched a project, JuntoBox Films, to help filmmakers to crowdsource their films. Announced at South by Southwest, JuntoBox aims to discover and incubate a new generation of talent in cinema, with an innovative model that marries new technology, filmmaking, and social media.

Founded by a collection of filmmakers and digital innovators, JuntoBox hopes to mentor low-budget features under $2.5 million. This year they will green light five films: the first out of the JuntoBox is “Passenger.”

Watch TechCrunch’s interview with Whitaker below as he explains the place that JuntoBox will occupy in the current film climate. The idea is that JuntoBox is a collaborative film studio; the members vote, support films, and the most supported films receive financial backing.