JP Kuehlwein

JP is a global brand- and business builder, recognized strategy expert, author and speaker. He has a 20+ year of hands-on experience in successfully creating or re-staging brands that have grown to generate over a billion dollars in combined incremental sales annually around the world. His experience ranges from developing the first unified communication strategy for the world’s leading detergent, via introducing the concept of disposable diapering and the Pampers brands to India to turning around a Prestige hair care salon- and retail business in New York and divesting it to international investors.

JP has co-authored the bestselling “Rethinking Prestige Branding – Secrets of the Ueber-Brands” with Wolf Schaefer, which has a reference book for marketing professionals and students, alike . It analyses the success drivers behind some one hundred premium brands across industries. With his co-author Wolf Schaefer, JP advocates to put ‘myth back into marketing’ to ‘seduce rather than sell’ for a brand to be esteemed beyond size, price or performance.

JP is regularly involved in public speaking and teaching across industries and markets in English, French or German language. He has been named ‘Inspirational Marketer of the Year’ by the Association of National Advertisers/The Internationalist among other awards.

Based out of New York City, JP is on the advisory board and a guest lecturer at the Masters Program in Cosmetics and Fragrance Marketing and Management at the Fashion Institute of Technology and an advisory board member of the CMO Council and L2 Inc.

“In a world where marketers are barraged with new tech new advances, JP cuts through the noise and shares intelligent insights and tangible examples of how to make your brand priceless. His brand stories engaged and inspired our audience. JP delivered one of the most talked about presentations of the day and stayed behind to interact with attendees and answer questions.”

“JP came to our global marketing team to talk about observations and case studies that illustrate how many different types of branded products have been able to achieve ‘Ueber’ status while also capturing maximum value.

The framework that he shared is applicable to all brands and set the table for our team to have more meaningful discussions. We have referenced his book and the framework multiple times since his visit and continue to see rich applications in our day to day work. We look forward to working with JP again in the future.”

“4.7 out of 5 stars! *

JP delivered an outstanding two hour presentation with some eye-opening and provocative thoughts on premium & super-premium beauty brand building.The audience especially appreciated JP’s interactive style (despite the large crowd) and the vast array of examples from across different industries.We would welcome him again any time!”

(*score given by participants in a post event questionnaire)

“You could take several years, try various approaches, spend a ridiculous amount of money and still end up with a crapshoot. Alternatively, you can work with JP who will, through a combination of concrete examples and high-energy delivery, show you that prestige branding can be distilled to some fundamental yet essential elements.

The Ueber branding toolkit and methodology is enriching, dynamic and especially thought provoking. Doubters and jaded marketers quickly become believers and even advocates. JP gave our team deep insights, a common vernacular and a powerful set of tools that everyone can be aligned with and that will guide our brand and business to new heights!”

” JP’s work is highly visionary, with tangible details that vividly bring ideas to life. He is at the same time remarkably creative while staying deeply grounded to the core human truths in marketing. … a highly engaging story teller and communicator able to converse fluently in industry lingo, but at his best is when he distills big concepts into simple truths that are easy to digest and hard to forget. “

“JP Kuehlwein’s presentation to members of The Luxury Marketing Council, faculty and graduate students at the Fashion Institute of Technology (some 300 people) last October was one of the highlights of our 2015 program. The insights contained in his book “Rethining Prestige Branding: Secrets of the Ueber-brands” serve as a compelling call to action for all luxury marketers. JP’s work is one of the most comprehensive and compelling compendiums of best marketing practices and guide to raising the bar in how luxury marketers can better surprise and delight their best customers. I routinely give copies of his book to new Council members as a thanks for their membership and to members who want to push the envelope and revitalize their marketing strategies and tactics.”

“The concept of ‘Ueber-Branding’ is striking and highly inspirational for our lovebrand building at Merck Consumer Health. JP presented the key principles in vivid ways. Both our global Marketeers as our global Leadership Team were truly excited about the way he carved the brand-building strategies out. His illustrative examples made crystal clear how successful brand-building could and should look like, and I believe that we will strive to apply this to our work here at Merck.”

“I just wanted to reach out and say thank you so much for joining us yesterday at America’s Customer Festival and for putting together such an amazing panel. The views from each person provided a great dynamic on modern branding- from You and Hermann, to Ian, Lindsey and Gwen- It was a great balance of perspectives and definitely a highlight of the show.”

“Wolf and J.P. delivered a clear and cogent contextual understanding of branding in an era where branding receives too little of the narrative. Their precepts on building a community advantage for a prestige brand have universal utility and I’m confident they sent our members and customers home re-evaluating their respective branding efforts with specific lessons and takeaways, putting “answers in action”, that we insist upon for all AMA presentations. We would welcome them back anytime to share their next set of branding insights!”

“JP Kuehlwein recently made a strong webinar presentation on premium or ‘Ueber-Branding‘ to our MENG membership. Our MENG audience of experienced executive level marketers (corporate, marketing services, and consulting) can be a critical bunch with high expectations, and JP’s presentation was extremely well received. Attendees stayed engaged for the full time, and his survey scores were strong. He is an articulate and insightful presenter, and his real world cases added value to the members who want practical and usable lessons.”

Great work, people definitely liked it. We had the highest attendance and retention rate, so far and you’ve also had the top score so far with people in ‘value of the webinar’ at 4.2 and ‘content’ at 4.3 (of 5 among 228 attendants). Key comments:

What is one thing you liked?

Clear, concise and to the point; The SUBJECT, combined with great content; Knowledge of the presenter; Lots of examples and very well explained; Design vs. Strategic Target; Great examples, well thought through, humor; Images vs words.

What is one thing that could be improved?

Its a meaty topic – extend the time for another 30 minutes; Some more B2B examples

Basically they really enjoyed it but wanted more time. Personally I prefer that feedback than, “it went too long.”

“We were honored to have someone of JP’s caliber speak at the inaugural Brandemonium conference and festival. His session was relevant, insightful, and engaging for attendees. We look forward to having JP back to speak again.”