IAMAI brings on board VMAX™ as a founding partner for Mobile 10X

VMAX™ along with partners Google, Paytm & IAMAI to drive the app ecosystem in India

Mumbai, February 3, 2016: VMAX™, the leading app monetization platform in India and Southeast Asia announced its association with industry body, Internet and Mobile Association of India (IAMAI) as a founding partner for its Mobile 10X program today. In this unique initiative, VMAX™, Google, Paytm and IAMAI will come together to boost the app ecosystem in India. The founding partners will work in unison to Educate, Engage, Evangelize and Enable app developers in the country.

VMAX™ will play a crucial role in Mobile 10X by running workshops, hackathons, job fests, app fests and mentorship programs across India. Mobile 10X will also have 5 startup hubs across 5 Indian cities in the next 5 years. These unique startup hubs will include app testing facilities, design labs, co-working spaces, play zones and monetization zones. The monetization zones will be powered by VMAX™, where app developers will be mentored on monetization, hence transforming them from being app developers to ‘App Entrepreneurs.’

The Mobile 10X program aims to scale up the mobile app revenue from INR 1,000 crore to INR 10,000 crore by 2019, along with increasing the number of mobile app developers in India from 50 thousand to 5 lakh in 5 years.

Elaborating on this initiative, Dippak Khurana, Founder & CEO, VMAX™ said, “The ‘Digital India’ initiative will propel India to emerge as a digital superpower. It is my firm belief that ‘Digital India’ will be driven by ‘Mobile India’, with mobile apps playing a central role in this growth surge. This is an opportune moment for ‘App Entrepreneurs’ to make apps for the Indian consumer. Our partnership with IAMAI’s Mobile 10X is a testimonial to our belief that this is an era of ‘App Entrepreneurs’ and they will be a key driver in the success of ‘Digital India’.”

Subho Ray, ‎President, Internet and Mobile Association of India (IAMAI) said, “Mobile 10X is in line with the mission of the Indian government to boost the Indian startup ecosystem with funds worth INR 1,000 crore set aside for technology startups in the Budget 2015-16. These are exciting times and our vision is clear – that Mobile 10X will spearhead the app revolution in India. We are thrilled to bring on board VMAX™ as founding partner, as they share our passion for the growth of the app ecosystem.”

VMAX™, a product of Vserv Digital Services is the leading app monetization platform in India & Southeast Asia. The platform is a simple yet comprehensive solution for app publishers looking to boost their ad revenue. VMAX™ empowers app publishers by offering them complete control, access to multiple ad partners and all ad types. The VMAX™ platform delivers highest yield from ads for app publishers combined with exceptional features like free mediation, real-time bidding (RTB), direct deals and unified reporting. With an unmatched on-ground & local presence in India & Southeast Asia, VMAX™ extends dedicated support in making ad monetization hassle-free. For more details visit www.VMAX.com or follow us: facebook.com/myVMAX, @helloVMAX

About Mobile 10X

Mobile 10X program is a transformative initiative by IAMAI (Internet and Mobile Association of India) which aims to make India a Global App Superpower in next 5 Years. This will be done by intervening at each stage of the App Development Life Cycle, supporting App Potential and increasing the pool of high quality app developers in India. The program will develop the foundation for the Quality app ecosystem in India and 10X the App Revenue for the Indian Internet Industry.