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Dreamforce is famed for its innovatively fun approach to addressing serious business issues. Plus, it attracts so many industry movers and shakers that attaining knowledge is guaranteed. That’s why Really B2B have attended for the last two years. While I haven’t had the privilege myself, this year two of our high-level directors, Kirsty Dawe and Nicola Tipp, did. Twitter tells me they spent a fair amount of time in restaurants and taking selfies with celebrities *ahem* Will.i.am. But, they tell me they gained a wealth of industry knowledge.

B2B marketing has always been a complex and fast-moving industry. As a marketing agency director and member of the IDM Business-to-Business Marketing Council, with 15 years’ experience on both client and agency-side, Kirsty Dawe gives us her take on the biggest challenges facing marketers today.