Priceline.com is
now giving consumers the
option of calling 1-800-PRICELINE toll-free to name their own price for an
empty hotel room in 26 cities and resorts nationwide.

The company said the new hotel service, which launched on the Web at the end
of October, is now selling an average of more than 1,000 room nights per week.

Consumers simply name the city they want to visit and the dates of their trip.
Then they choose the part of the city they want to stay in, and the quality
star level for the hotel they want (one- to five-star deluxe). Last, they name
the price they want to pay per night for a room and guarantee their request
with a credit card.

Priceline.com, which also markets name-your-own-price airline tickets, gives
the traveler a response in one hour. If priceline.com can find a more
luxurious hotel willing to release a room at that price, the traveler is
automatically upgraded.