DHD Media Adds Third-Party Processing

CULVER CITY, Calif.
- Adult industry transaction processor DHD Media announced on Monday that it will expand its
billing services with third-party processing.

"We're excited about entering the third-party billing market
because it gives us a platform to provide services to more of the companies in
the industry and offer them the services we've been providing to many of the
leaders for years," CEO Ron Jenkins DHD told AVN Online.
"Additionally, we know that this will lead to even higher levels of features
and results for our existing merchant processing services."

Visa and MasterCard generally place tight restrictions on
processors via PCI certification, Jenkins said, and for third-party billers
(HR-IPSPs), there are additional significant requirements that revolve around
their confidence in a company's ability to perform credibly and
reliably. Then a bank has to be willing to offer these third-party billers
a merchant account, which entails significant risk to the bank, he added.

"The bank's level of confidence has to be extremely high,"
he said. "It's this combination of requirements that have kept the number
of U.S.
third-party billers so low. Fortunately, having worked for about a decade in
this service from the merchant processing side, both Visa and our bank had a
great deal of time to form an opinion of confidence in us and our ability to
deliver for our clients."

CCBill
and Epoch previously were
the only third-party billers in the United States.

"There had long since been three third-party billers in the
space" Jenkins said. "Then that number dropped to only two for quite some time.
We are confident that the industry will embrace more freedom of choice in this
important aspect of their business services."

Jenkins said DHD's new partnership with I-Bridge International establishes
an alliance that offers clients decades of combined experience.

"In this new relationship, Johnny V., president of I-Bridge,
will be taking the lead in business development for DHD's IPSP service," he
said. "Johnny V. has a wide reach in the industry and a reputation for
integrity that makes us very comfortable to have him talking to people about
us.

"We're already seeing a very positive responsive from the
very few major players that use third-party processing to whom we've already
spoken. Knowing that he has the respect of serious industry leaders of
that kind is something we think is a great addition to our team."

"People in this business know that at the end of the day, if
your biller isn't working for you as hard as you are, then a lot of money is
being left on the table," Johnny V. added. "For the first time, a very well-known
and respected billing company that already has spent a decade building its
reputation is able to evolve into a fully accredited third-party processor
offering a wide range of services to clients."

According to Jenkins, banks and card associations have
always liked DHD's ability to process high-risk transactions from a technical
standpoint.

"Our clients have been very pleased with the results," he
said. "In that role, there was only so much we could do to assist our
customers, so evolving DHD Media into a full-service third-party processor was
always our intention. The combination of higher revenues for our clients and
lower charge-backs is a winning formula for their success and our own. We see
this as an important moment where the industry is hungry for more freedom of
choice from an experienced and trusted billing services provider."