Tag Archive

There are an awful lot of marketing strategies that doesn’t necessarily translate well from large corporations down to smaller businesses. However, one element of marketing theory that we wholeheartedly believe in is the positioning statement. It’s so simple yet it can deliver incredible clarity to any business. So before you dismiss the positioning statement as just another bit of marketing …

If you run a small business then it’s likely that you’re working with a really small marketing budget. So it make sense to take advantage of every bit of free advertising you can and one of the most popular ways to advertise for free is on Facebook. But do free adverts on Facebook actually work? Well, the data tells us …

A view that is still surprisingly common is that a small business by nature doesn’t need the exposure created from a website. Small business owners have many reasons that they feel a website isn’t an appropriate advertising medium for their business, the most common reasons being: Most of their customers are local and will therefore already know their business exists …