Ad tech is a crazy quilt of acronyms, oblique terminology and a gazillion companies you’ve never heard of, all of whom are trying to get their hands on slivers of marketing dollars as they move from ad buyers to ad sellers.

All of that has been great news for Luma Partners’ Terry Kawaja, a banker who has made a specialty of navigating and explaining that landscape.

Here’s the newest one, focused on what Kawaja is calling “marketing technology,” which he says includes everyone from Oracle to WordPress to dozens of companies likely known only to their employees.

You can click on the graphic below to enlarge it, or head here for Kawaja’s explanation of the graphic, and a link to a larger version.

Does that make sense to you? Don’t worry if you said “no” — implicit in Kawaja’s pitch is that this stuff is so dizzying that only a trained professional can understand it. But that seems to be working out quite nicely for him.

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