Advanced InteractiveMedia Solutions (AIMS), SCALA Middle East partner and the GCC market leader in digital signage solutions, has noted a significant increase in the use of interactive digital signage for advertising campaigns related to product launches, promotional activities and brand activation in malls, power retailers and other major department stores. As consumers become more educated about the latest advances in technology, interactive digital signage has accordingly become the advertising medium of choice because of its unique ability to facilitate interaction, enhance the brand experience and offer a much more detailed product overview, helping consumers make an informed purchase decision.

AIMS has already been contracted to develop and deploy various campaigns that are custom-designed for malls, including a recent project at Mall of the Emirates where AIMS installed an interactive stand that was equipped with four touchscreens running SCALA 5 software, featuring customised interactive content. The campaign was tailored for a leading 3G technology company that was keen on increasing awareness about its new range of mobile processors.

During the campaign, consumers would interact and engage with the features of the product using touchscreens. Mobile devices powered by the client’s processors were also attached to each touchscreen to enhance the customer experience and provide visitors with a better understanding of how the processors operate. AIMS customized the content of the screens to feature information about the processors and how they are used in smartphones, tablets, and smartbook devices. The content and screens were managed and controlled from an offsite location using SCALA Content management software, which allowed for easy changes and updates of content when necessary.

Ahmed ElRidi, CEO of Advanced InteractiveMedia Solutions, UAE, said: “The fact that market reports have predicted the number of interactive kiosks globally to reach 3 million by 2016 shows that interactivedigital signage serves as a vital advertising tool that perfectly complements the profile of various companies. This has led to a growing interest in interactive digital signage, particularly among technology firms that want to showcase their latest products and innovations through high-profile campaigns in leading malls across the country. AIMS helps clients develop a personalised platform that delivers key messages digitally usinginteractive screens to targeted audiences, creating a highly engaging live experience that can easily generate huge crowds at the malls. The growing demand for our services underlines the impact of digital signage in establishing contact and meaningful interaction with target audiences, particularly within a tech-savvy society such as the UAE.”

AIMS integrates the power of SCALA content management solutions, internet, interactive displays, mobile applications and communication technologies to develop interactive digital signage solutions for the region. The company also uses advanced audience measurement solutions to maximise the ROI of each campaign and ensure optimum customer satisfaction.

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A university double gold medalist, John Thomas comes with a strong academic background and a couple of years stint with Advertising, Social Media, Digital and E Publishing industries. Desire to travel,explore new world’s and learn international best practices replanted him to Dubai, the media hub of the Middle East.

Walk into his cube and a newspaper clipping “SMS KILLS GRAMMAR SKILLS” will catch your attention. That’s John’s findings during his Mass Communication Course. His well-published research on implications of SMS Text Messaging on the language skills of students earned him wide acclaim in the academic circles of India. Love for research also fetched him an individual membership in the International Association for Promotion of Christian Higher Education (IAPCHE), a global network of Christian Scholars & Institutions,IOWA, USA. When he is not curating top-class content for one of his many online publications he likes to venture outdoors with his camera. His passion for photography and documentary film making is evident from his documentaries on the Toda and Santal Tribe of India, piles and piles of albums that take one through the life of various Indian tribes and of course the beautiful women he came across in life. His documentary film ” In Search of Christian Art in India”, for CMN productions, Atlanta, Georgia, has been broadcast in the USA. An avid blogger, one can take a peek into his world of photography through his blogs.