In 2016 we surveyed 100 internal communications (IC) professionals from a variety of industries, geographies, organisational structures and job functions. The survey revealed some of the key challenges faced by IC professionals today and explored the cumulative impact of these factors on the delivery of truly effective communications campaigns.

Across the board we found that despite their best efforts, communicators are operating firmly within their comfort zone when it comes to Internal Communications. All too often, we tend to play the safe, tried and tested card and shy away from more risky, impactful strategies that can make a positive impact on employee engagement – and most importantly, overall business success.

When you consider that support for Hilary Clinton and Britain’s continuing membership of the EU were strongest in urban, metropolitan areas, where most creative industries are based, we have to accept that much of our target audience (59m Trump supporters and 17.4m Brexiteers) and even some of our colleagues and clients might just hold a world view radically different from our own.