Great talk about gamification outside the igaming industry

This is a great talk about future of game design and gamification by Jesse Schell at D.I.C.E 2010.

I believe that gamification will be a very important part of the igaming industry the next coming years so it is time for igaming companies to start to look at the whole player experience and not just offer a portal with games.

You need to build a great player experience because players will start to expect it!