10/03/2007

Kane and Lynch and Babes

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Just a small point, but this is a Playboy ad sponsored by Kane & Lynch, not an ad for the game per se. I have no idea whether airbrushed glamour models form a part of the game or not, but I can imagine the marketing department involved probably jumped at the chance to advertise to the predominantly male audience that purchase shooter games, and didn't for a second consider the secondary effect of turning off an audience that might otherwise have been interested in a co-op game...

What does this have to do with the game at all? While it seems like Playboy is a smart choice for a marketing partner, it doesn't seem like they put any thought into actually leveraging the partnership to market the game. Instead what they have is a naked girl contest with their logo on it. Not only is it crass, but it doesn't work nearly as hard as a creatively executed partnership with playboy could.