Kids between the ages of 8 and 18 have more than $50 billion in annual spending power and yet when it comes to online purchases they either have no ability to spend or they have their parent’s credit card. Virtual Piggy provides technology that gives kids the ability to shop online in a controlled environment that parents can feel comfortable about.

“Kids are very comfortable with e-commerce and over a third of kids 8-11 now have their own mobile device and that number is rising,” said Virtual Piggy Executive, Catherine Williams. “The Virtual Piggy app brings our secure online payment method to the platforms where kids spend the majority of their time.”

The introduction of the Virtual Piggy mobile application is an integral part of the company’s plans to bring their family approved e-commerce solution to the global U18 market, whether they are shopping online using mobile devices or PC’s, or in-store with the integration of NFC technology. The company’s London office opens 4th February 2012.