Microsoft to do what Hollywood can't with interactive programming

Microsoft plans to roll out new shows with its Xbox TV studio. According to Bloomberg, Nancy Tellem is heading up the game with six series lined up, including the thriller Humans which is set to go live in 2015. It's going to be a difficult road for the software giant with the likes of Netflix and Amazon both producing original content to win the hearts (and wallets) of consumers. Tellem, who was part of the team that debuted the likes of ER and Friends, plans to separate Microsoft from the competition by adding interactive experiences.

Alongside the new Halo series and Humans, the Xbox studio will produce a comedy sketch and a stop-motion show with Green's Stoopid Buddy Stoodios, which produces Robot Chicken. Then there's the Bonnaroo music festival in Manchester, US this July, which will see full coverage and backstage Skype interviews. While some shows, including Every Street United, will be available for Xbox One and 360 owners for free, Microsoft is still ironing out the creases in its business model plans.

Not only will Microsoft focus on high quality content, but the company will also steer towards producing shows and series that are more tailored to the gaming audience. This means the company will be attempting to crack what the entertainment industry has been attempting to achieve for some time on its own. Consumers will be encouraged to engage with content across consoles, phones and tablets. It's also part of Microsoft's long term strategy, coupled with price cuts to compete with Sony. Think SmartGlass, think more immersion.

You can expect to see some new things from Microsoft for Xbox in the coming years, and television (and interactive media in general) will play an important role.