Land Rover drives grassroots rugby in France forward

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Land Rover is showing its commitment to grassroots rugby by supporting 72 amateur clubs with new kits for the upcoming 2019/2020 season.

As an official partner of the 2019 Rugby World Cup in Japan, and official car sponsor of the Top14 French rugby union championship, Land Rover will be providing full kits for the clubs’ under 12 teams. It will benefit more than 1,800 aspiring rugby players.

The initiative is part of a sponsorship scheme launched earlier this year by sports kit provider – La Centrale du Sport.

Dimitri Yashvili, former French rugby star and Land Rover ambassador, said: “I am proud to support this new action for amateur clubs. After the partnership with the World Cup, the Top14, Land Rover will provide equipment to 72 clubs throughout France.”

Guillaume Sarfati, La Centrale du Sport’s Director of Sponsoring, added: “Things went very fast during our exchanges with Land Rover as soon as we presented them our project. The team showed a real enthusiasm in creating a campaign that supports future top players.

“What better solution to support the stars of tomorrow than by working with the amateur clubs.”