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Fuji users like to divide the world into two groups: There are those who shoot with Fuji cameras, and those who don’t yet shoot Fuji. That second group may become much smaller now that Fujifilm has announced a significant addition to its lineup for the everyday photographer. Fuji has just released the details for the brand new X-T100 camera body and lens kit, which will bring high-quality mirrorless photography much closer for beginners to the Fuji X line. To understand exactly where this body falls in the Fuji camera collection, what does the X-T line offer? Basically, Fuji is offering in their X-T line a series of high-performance cameras with DSLR-like styling - the electronic viewfinder (EVF) is where the optical viewfinder would be on a DSLR — and lens flexibility, but closer to compact camera size and at a lower cost than similarly specced DSLRs.

Retro styled, portable in size and built around a powerful 24-megapixel APS-C CMOS sensor, the FUJIFILM X-T100 mirrorless digital camera is the ideal companion for creative everyday photography. Packed full of high spec features such as an advanced hybrid autofocus system that’s able to keep pace with even the most active subjects, a speedy 6fps continuous-shooting mode, high-resolution electronic viewfinder and intuitive swivelling touchscreen, it brings professional image making into everyone’s grasp. Boasting an 'always on' Bluetooth connection, the X-T100 connects seamlessly with your smart devices via an built-in Wi-Fi connection to instantly transfer your images. Also featuring 4K recording and the option to capture footage in HD at 100fps for super-slow-motion movies.

Show Me Your WorldFor some people, a day is just like any other day. For you, every day is unique. Only you can capture your story as you see it. Every moment is a memory waiting to be captured. The FUJIFILM X-T100 is your companion in everyday life, letting you document your day through photography.

Electronic ViewfinderThe high performance EVF on the retro body, allows a clear view of subjects even in bright sunshine, and enables easy composition and review of settings, scenes and subjects.

3 Way Tilt LCD MonitorThe main 3.0 inch LCD monitor is equipped with horizontal flip and vertical tilt structure. The horizontal flip is useful for self portraits in both still and video shooting, while the vertical tilt is useful for high angle or waist level shooting. With a combination of touch control and self-timer mode, the FUJIFILM X-T100 corresponds a variety of shooting styles.

ColorsThe FUJIFILM X-T100 offers a variety of body colors such as Dark Silver, Black, and Champagne Gold. With anodized aluminum coating on top cover plate, it delivers a retro and luxurious feeling.

Retro & LightweightWith it's portability, lightweight 448g body and retro styling, the X-T100 can be taken anywhere and everywhere in your daily life.

Detachable GripImprove the handling of the X-T100 by using the detachable grip.

Image QualityThe FUJIFILM X-T100 is capable of covering all the important aspects of photography: natural skin tone, beautiful color reproduction, low light capability, and edge-to-edge excellent resolution. It will deliver exceptional images generated from FUJIFILM's imaging technology established over 80 years.

Large SensorThe FUJIFILM X-T100 is equipped with an APS-C size image sensor, which is 14 times bigger than the image sensor of conventional smartphones. It will deliver outstanding image quality with low light capability and beautiful defocusing effects.

Covering portrait-length to telephoto focal lengths, the black XC 50-230mm f/4.5-6.7 OIS II Lens from Fujifilm provides a 76-350mm equivalent focal length range and is designed for use on their APS-C-format X-series mirrorless digital cameras. The extensive telephoto zoom range is complemented by optical image stabilization, which minimizes the appearance of camera shake to render sharper imagery at longer focal lengths. Additionally, this lens also features a precision stepping AF motor that delivers smooth, near-silent focus performance to benefit both still and movie recording applications.

The optical design of the lens features one aspherical element and one extra-low dispersion element to help minimize chromatic aberrations and distortions throughout the zoom range for clearer, more color-accurate results.

One aspherical element and one extra-low dispersion element minimize chromatic aberrations throughout the zoom range and contribute to overall image sharpness, clarity, and color accuracy.

A rounded seven-blade diaphragm contributes to a pleasing out-of-focus quality when working with selective focus and shallow depth of field techniques. The aperture range is divided into 1/3 EV steps, with 17 steps total throughout the aperture range.