2016 we see more and more emerging products that helps out marketers to better market, communicate and generate leads. Thus a question arises if the good old email marketing is dead? Is it still worthy to invest time and money in reaching your clients through email?

Bulk SMS service is one of the most cost effective marketing platforms out there. Which allows your company to interact directly with your customers/audience. By providing transactional SMS, SMS marketing or even a 2way communication. Bulk SMS is an action of sending at once the same message to a large numbers of customers/users.

These days it seems that big retailers focus on marketing just because they do not know what else to do. It seems that they are afraid if they will stop advertising people will stop coming to their stores. Thus it is better to run any kind of promotion and advertise it without looking at the root problem. Nor it seems that any big thought is put in analytics to improve availability of products or decrease the inventories. Which allows to take steps in reducing waste and increasing cash flow.

SMS marketing is on the rise. More and more businesses finally understand the benefits and possibilities that SMS provides. However, like starting anything new the question arises where to start and how to do it. To avoid this feeling here is a list of the most common but well performing SMS marketing strategies.

At the end of 2015, more than half of the world’s population had at least one mobile subscription. Thus with a correct tool you could reach a large numbers of customers at a single click. This need caused the rise of SMS marketing services. With a large numbers of individuals having access to mobile phones - businesses have found messaging technology to be a perfect tool to interact with people. This is a very lucrative option for enterprises, considering that around 95% of sent SMS are opened by the user. If we compare this number to other more traditional communications such as email (open rate around 20%), the difference is huge.

In June Lithuanian based company Vertex will start sending two-way communication SMS messages to the clients of Western Union. This type of messages allows customers to reply and receive provided benefits and privileges. The service will launch in UAE and later will be introduced to more countries.

From now on all of our VertexSMS users' mistakes don't have to turn into a disaster :) If you start a new campaing and realise you've made a mistake - just pause it, correct the mistake and continue! The corrected message will be sent to the remaining users who hadn't received one yet.

2015 was another growth year for VertexSMS. We launched new SMS platform and support module. Established more direct connections with mobile operators. It was also intense year visiting conferences and A2P SMS events - 8 in total.

For the last 3 years VertexSMS is actively expanding partnership with A2P aggregators and mobile operators worldwide, as coverage is key in A2P SMS business. One of the best options to succeed in finding right partner is meeting face to face. Three years of traveling and attendance of different conferences gained us some experience.

We forget things. It happens.
We all live busy lives with an ever-increasing list of tasks, chores, and to-do`s. If you?re running a service-based business like a salon, massage therapy, or doctor`s practice, clients forgetting about their appointments can be a costly mistake. With technology evolving at a faster rate than ever, you can prevent your clients from forgetting important appointments, increase revenue, and improve customer satisfaction.

With the rise of ecommerce and more and more people shopping online everyday, connecting and keeping customers loyal is at the top of everyone's minds. Although SMS messaging may seem simple and straightforward, it can also provide many options to improve customer service and make your business stand out.

It's obvious, sending SMS to your clients is a cheap and effective way to inform them of ongoing promotions and special offers that can help your marketing goals. But, there's another use for SMS marketing - transactional SMS. Keeping your customers up to date with their accounts and purchases is a great way to provide exceptional customer service and keep important information right at their fingertips.

We would like to say "Thank you" to all our partners, who had time to meet Svetlana and Simonas during these four crazy days in Barcelona. WOW - 45 meetings, that's our record! See you next year MWC2016.

In early 2015 Vertex was certified in the field of information security management and received an ISO/IEC 27001 certificate. Actually, we were using most of the procedures and protocols many years before but it was a necessary step for our natural growth

When traditional advertising methods are not as effective as you wish, try to do something else. Probably all of us heard about SMS messaging, SMS marketing and bulk SMS. But still not every company had to use it. Maybe it is time to start ;)

SMS services have become a part of our everyday lives. We get messages on mobile phones regarding credit card balance sheets, loans, discounts and promotions in stores or interesting events in the city. Sending and receiving SMS messages have become as easy as sending a letter by email. Virtually all messages received on a mobile phone are read and most phones even display a part or the entire message on screen without the need to open it manually.

You have a great idea, the best company and want to spread your idea to world. Start from building your potential clients database. There are 4 popular ways for collecting customers for you database. We advise you to use more than one way.

Probably all of us know, what SMS text messaging is. We started sending SMS almost 30 years ago, and nowadays we still continue to do so. However we can send and receive SMS not only to our friends, but customers too. And not just in your country, but all over the world! SMS text messaging platform is the most extensive platform for direct access to consumers, as all phones are equipped with a function of receiving SMS.