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ikon Connaught Soft Opening @ Taman Connaught, Cheras

So there I was at the latest mall in the heart of Cheras, Kuala Lumpur the other day for their soft opening. ikon Connaught, spelt with the lower case i, is the latest major commercial development in the heart of Cheras, Kuala Lumpur. Located at Jalan Cerdas in bustling Taman Connaught, the ikon Connaught lifestyle and neighborhood mall will sit at the epicenter of a catchment area that includes Bandar Tun Razak, Batu 9, Taman Segar, Bandar Sri Permaisuri and Taman Desa Perdana – and is easily accessible from the MRR2, Salak Expressway and Cheras Highway.

Apart from the bevvy of Mrs Universe 2014 delegates present, the mall’s top management was also out in full force. Gracing the event were Mr. Geoffrey de Drouas, ikon Connaught Representative and Datuk Albert Chiang, Director of Podium Outlet. A lion dance performance dutifully ushered guests and members of the media for the first time into the main concourse of the mall.

The mall's top management

Mr. Geoffrey de Drouas, ikon Connaught Representative

“This area has been booming tremendously for the retail sector. It’s definitely where we want to be,” says Geoffrey. “We believe in creating a premium shopping experience but with merchants that provide good value for money to customers. We’re banking on giving the suburban population in Cheras exactly what they need in terms of goods and services. Now, we’re working to build up awareness with the Mrs Universe 2014 delegates, to make people know about us and bring about that sense of anticipation of what what’s next in the pipeline.”

The pretty MC at the soft opening

Mrs Universe 2014 delegates present at the launch

And there was certainly good reason to cheer. This soft launch will soon be followed by a more extravagant grand opening. And the reason for such grand revelries with Geoffrey, Datuk Albert and the lovely Mrs Universe 2014 delegates on stage to officiate the soft opening. A delightful lunch was also served as guests were taken on a tour of the premises.

Mrs Singapore was chosen to be Mrs ikon Connaught 2014

A new bag to go along with the new title.

The exterior of the complex was designed by Spark Architects, the same award-winning design firm responsible for the recently revamped Starhill Kuala Lumpur. ikon Connaught integrates six levels of retail space and four levels of office floors, with the aim of attracting the diverse demographic of young professionals, university students and savvy urban dwellers.

ikon Connaught Soft Opening @ Taman Connaught, Cheras

With the soft launch underway, the appropriate tenant mix of fashion, lifestyle, gadgets, food, beverage and entertainment operators are already preparing their new home for the eventful grand opening. Last but not least, a wellness and fitness hub on the fourth floor on the top floor offers shoppers the pleasure of enjoying relaxing spa treatments or breaking a sweat at the gym.

ikon Connaught

ikon Connaught brings accessibility to a whole new level and as the township of Cheras’ latest retail destination, the prime address of will undoubtedly be rolling off the lips of residents in the coming months. Step into its front door and a contemporary interior of anchor tenants jostling for attention reflects the winning philosophy of balancing revered brand values of aesthetics and further extenuating its customer-centric mantra. Do check them out if you're in the vicinity!