Sports drinks are beverages that help to rehydrate and replenish electrolytes, sugar and other nutrients, after strenuous exercise, training or competition. Sports drinks represent a well-entrenched segment with a stable consumption trend. The projected CAGR for the European sports drinks market is 3.0% for the period 2013-2018.

The upcoming sports drinks contain multiple ingredients, which boost not only the physical stamina but also the mental stamina. This market is segmented on the basis of sales channel and brands.

The European sports drinks market was dominated by U.K., with a market share of 25.5%, as of 2013. U.K’s sports drink market was triggered by Lucozade’s effective repositioning and promotional activity. The increasing demand for sports drinks is gaining momentum due to the favorable demographic conditions prevailing in U.K and intelligent positioning done by the companies.

Initially sports drinks were attractive only to the athletes. However, gradually the customer base is expanding. Sports drink producers are re-positioning their drinks to offer best benefits by reducing calorie content. Intelligent product positioning strategies designed to match specific consumer lifestyles will continue to be key success factor to the market. Introducing new concepts, strong marketing initiatives, and a push into emerging markets are likely to outspread growth trends.

Scope of the Report

This research report categorizes the European Sports Drinks market into the following segments and sub-segments:

Sports Drinks Market, by Distribution Channel

European Off Premise Market

Convenience Stores Market

Supermarkets Market

Mass Merchandize Market

Drug Stores Market

European On Premise Market

Food Service Market

Vending Market

Sports Drinks Market, by Brands

Lucozade Market

Vitamin Water Market

Others Market

Sports Drinks Market, by Country

U.K.

Germany

France

Spain

1 Introduction

1.1 Objectives of the Study

1.2 Market Segmentation & Coverage

1.3 Stakeholders

2 Research Methodology

2.1 Integrated Ecosystem of Sports Drinks Market

2.2 Arriving At the Sports Drinks Market Size

2.2.1 Top-Down Approach

2.2.2 Bottom-Up Approach

2.2.3 Demand Side Approach

2.2.4 Macro Indicator-Based Approach

2.3.5 Assumptions

3 Executive Summary

4 Market Overview

4.1 Introduction

4.2 European Sports Drinks Market: Comparison with Parent Market

4.3 Market Drivers and Inhibitors

4.4 Key Market Dynamics

4.5 Demand Side Analysis

4.6 Vendor Side Analysis

5 Sports Drinks Market, By Distribution Channel

5.1 Introduction

5.2 Demand side analysis

5.3 European Off Premise Market, by Geography

5.3.1 Convenience Stores Market, by Geography

5.3.2 Supermarkets Market, by Geography

5.3.3 Mass Merchandize Market, by Geography

5.3.4 Drug Stores Market, by Geography

5.3.5 Others Market, by Geography

5.4 European On Premise Market, by Geography

5.4.1 Food Service Market, by Geography

5.4.2 Others Market, by Geography

6 Sports Drinks Market, By Brands

6.1 Introduction European Lucozade Market, By Geography

6.3 European Vitamin Water Market, By Geography

6.4 European Others Market, By Geography

7 European Sports Drinks Market, By Geography

7.1 Research Methodology

7.2 Introduction

7.3 U.K. Sports Drinks Market

7.3.1 U.K .Sports Drinks Market, by Distribution Channel

7.3.2 U.K. Sports Drinks Market, by Brands

7.4 Germany Sports Drinks Market

7.4.1 Germany Sports Drinks Market, by Distribution Channel

7.4.2 Germany Sports Drinks Market, by Brands

7.5 Spain Sports Drinks Market

7.5.1 Spain Sports Drinks Market, by Distribution Channel

7.5.2 Spain Sports Drinks Market, by Brands

7.6 France Sports Drinks Market

7.5.1 France Sports Drinks Market, by Distribution Channel

7.5.2 France Sports Drinks Market, by Brands

8 European Sports drinks Market, Competitive Landscape

8.1 Merger &Acquisitions

8.2 Agreements, Alliances, partnerships & Joint Ventures

8.3 New Product Launches

8.4 Expansion & Investment

9 European Sports drinks Market, By Company

9.1 The Coca-Cola enterprise

9.1.1 Overview

9.1.2 Key Financials

9.1.3 Product Portfolio

9.1.4 Key Developments

9.1.5 MMM Analysis

9.2 Nutrition & Sante

9.2.1 Overview

9.2.2 Key Financials

9.2.3 Product Portfolio

9.2.4 Key Developments

9.2.5 MMM Analysis

9.3 PepsiCo Inc.

9.3.1 Overview

9.3.2 Key Financials

9.3.3 Product Portfolio

9.3.4 Key Developments

9.3.5 MMM Analysis

9.4 Glaxosmithcane

9.4.1 Overview

9.4.2 Key Financials

9.4.3 Product Portfolio

9.4.4 Key Developments

9.4.5 MMM Analysis

9.5 Nutrim.bg

9.5.1 Overview

9.5.2 Key Financials

9.5.3 Product Portfolio

9.5.4 Key Developments

9.5.5 MMM Analysis

9.6 Vindijia

9.6.1 Overview

9.6.2 Key Financials

9.6.3 Product Portfolio

9.6.4 Key Developments

9.6.5 MMM Analysis

9.7 Agrokor

9.7.1 Overview

9.7.2 Key Financials

9.7.3 Product Portfolio

9.7.4 Key Developments

9.7.5 MMM Analysis

10 Appendix

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