Thursday, January 16, 2014

Visa goes for all-blue logo

Visa has quietly introduced a new logo as part of a new communications platform called "Everywhere you want to be". It sets out Visa's vision of delivering payments for everyone everywhere, which is now close to reality. It made it debut this week with Olympics-themed advertising in the United States.

The logo has only received a barely noticeable update, in that the orange wedge has been merged with the rest of the now all-blue wordmark. It remains to be seen how this logo will be implemented worldwide.

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