Pageviews. For a long time, they’ve been the ruling indicator of online success. However, because rampant link baiting is overtaking quality content and raising bounce rates, publishers are trying to figure out alternative metrics. A panel of experts tackled this issue at the International Journalism Festival in Perugia and came up with options for editors and journalists to consider.

Because the journalism profession encompasses so many more people and definitions of what it means to be a journalist, the ethics code varies for many. The Online News Association has launched a “do-it-yourself” ethics code project to help news organizations big and small, as well as individual journalists and bloggers. It currently is crowdsourcing the question of which ethics are fundamental to all journalists, are ethics relative, and how do we teach students and others to think critically about them.

There’s a common debate among bloggers about the pros and cons of not including a blog post date. If you omit post dates, Patrick Phillips, host of the #BlogGab Twitter chat, cautions that you have a new responsibility to your readers in every piece of content you write.

“For journalists, there’s one thing that might be worse than getting a fact wrong: getting the fact-checking wrong,” writes the American Press Institute’s Jane Elizabeth. As we approach the 2016 elections, APi is undertaking a fact-check project that will look at the state of fact-checking affairs in today’s newsrooms, improve on best practices, and provide training. You can read about all of their plans in this article.

Have you ever struggled while writing a blog post or article with connecting the dots between your thoughts? Fortunately, there’s an easy fix for poor story flow — create an outline. From nailing your working title to revising and linking in details, HubSpot has you covered with a seven-step outlining formula.

Subscribe to Beyond Bylines in the sidebar or add our RSS feed to get media trends, journalist interviews, blog profiles, and more sent right to your inbox or feed reader.

Amanda Hicken is a media relations manager with PR Newswire, where she works with journalists and bloggers to customize their PR Newswire for Journalists newsfeeds. Follow her at @ADHicken for tweets about the media, comic books, and her love of Cleveland.