UX London redux video: Tom Coombs on Jared Spool - part 1

At the recent London IA redux of the UX London conference, Tom Coombs ran a session where he summarised the highlights of workshops by Donna Spencer and Jared Spool. This is the first of three video clips of him talking about Jared.

Tom Coombs on Jared Spool

In the course of this clip Tom explains a little about Jared's view on using the correct language for the audience, and examines some of the themes in the 'Why good content must suck: Designing for the scent of information' workshop that Jared ran at UX London.

I’m the founder of Emblem, a digital consultancy offering user experience design, information architecture and training services. I’ve spent over a decade building products for brands like the Guardian, Sony, Vodafone and the BBC, and now work with clients in the publishing, media, arts, heritage and culture sectors. To find out about working with us, please drop us an email.