However, the latest lawsuit over a name games doesn’t concern Lucas Films and Skywalker OG, or Fruity Pebbles and Post Foods. It is instead the result of actress and businesswoman Jessica Alba flexing the supposedly toxin-free muscles of her Honest Co. home goods brand over Honest Herbal, a Colorado-based CBD seller with a name that also boasts significant amounts of honesty.

According to TMZ, court filings suggest that Honest Herbal used the word ‘honest’ in their branding to try and draw a false association with Alba’s Honest and their widely distributed diapers, soaps and detergents.The lawsuit also claims that Honest Co. sent a cease and desist letter to the Colorado CBD company, but was ignored entirely.