Subway Syntax is an ongoing project that puts words to your underground feelings about daily NYC commuting. We’ll be posting these animations every few days until we run out of ideas or energy. Follow us on Instagram @SubwaySyntax or visit subwaysyntax.com.

GreeNYC is New York City’s environmental initiative, now in its eighth year. Since 2007, HunterGatherer has helped the Mayor’s Office grow GreeNYC into a multi-faceted campaign; encompassing seasonal print, outdoor, and television messages, as well as retail partnerships and targeted mini-campaigns.

The latest installment, the B.Y.O. (Bring Your Own) Campaign, has hit the streets! This summer Birdie is asking you to join the movement by bringing your own bag, mug, and bottle to help save waste. You can take the B.Y.O. pledge here.

Orange Carpet is Nickelodeon’s platform for launching and featuring new movies. There are a number of different toolkits that are used to do this, including theater releases, in-home releases, and customized genre opens for comedy, action, 3D, etc. Nickelodeon enlisted HunterGatherer to help design a large, refreshed toolkit and conceive the overall look and feel.

The new packaging captures the spirit and whimsy of the franchise through HunterGatherer’s creation of a bold, colorful world. All the objects, characters and typography are playfully covered with animated orange carpet.