Public Service: Fix Your Skin, with Help from Esquire

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This Thursday, Esquire is teaming up with the Look Good Feel Better campaign for a day of grooming advice. We're setting up shop at the ReVive skincare counter at Saks Fifth Avenue's iconic flagship location, and you can book a one-on-one consultation with Esquire editor Seth Howard by calling 866-395-LOOK. Each appointment costs $30 (with 100 percent of proceeds benefitting LGFB, a charity committed to helping women with cancer) and you'll walk away with a gift bag worth much more. Check it out. And in the meantime, we asked the pros over at ReVive to explain how important your skin really is, plus offer the easiest ways to take care of it.

Esquire.com: Men are simple. Tell us why a skincare regime is so important.

ReVive: Your skin is your largest organ. If your heart were located on the outside of your body, would you invest in products that protect it?

ESQ: How do you tell a guy with limited grooming interest that he should adopt a multi-step approach?

ReVive: Well, it really only adds an extra minute or two a day to your normal routine. First, ask yourself if you want others to find you attractive in 25 years. If the answer is yes, then skincare is not optional — it's mandatory.

ESQ: Many guys are not into the amount of products that would be required. If you had to boil it down to the basics, what two products would we benefit from the most?

ReVive: Two essential products for any man are a day cream that includes sun protection, such as Sensitif Cellular Repair Cream SPF 15, and a night cream, such as ReVive Moisturizing Renewal Cream, to repair and rejuvenate skin.

ESQ: Which step in the ReVive program is most important?

ReVive: Moisturizing is the most important thing you can do for your skin other than wearing sunscreen, as dry skin leads to aging.

ESQ: What grooming habit should men borrow from their dads?

ReVive: Take pride in your shave. Invest in shaving cream, and a razor with a sharp blade.

ESQ: What one grooming product should men stop using?

ReVive: Stiff hair gel — that party is over!

ESQ: What's the one thing single guys should add to their grooming routine?

ReVive: Everyone — male or female — should wear sun protection every single day. There is nothing more damaging to the skin than the those rays.