Strategy

Tactics

Reporting

Also known as proof. We know what to measure ahead of time. The outcomes are clear.

Work We Have Done For Our Clients

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The Opportunity

Unisys had a problem. Well, an opportunity. They had a great product. But they needed more innovation. They needed to think differently — to change the way they thought. They wanted to step outside of the box.

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The Strategy

WSL worked with an eclectic team of Unisys engineers, executives, innovation leaders and product managers to create a 5-week design hackathon. It included a number 8 mini courses, too.

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The Outcomes

We thought we’d get four teams of four. We ended up with 100 people! They all stuck with us for the duration of the event. Unisys received 14 submissions for new UIs for their Stealth product.

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The Opportunity

The competition was tough but their craft and quality were superior. Fenceworks needed brand awareness and a digital overhaul.

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The Strategy

We overhauled their website and restyled all social media outlets. Created original content by filming the staff and taking high fidelity photographs to use in marketing.

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The Outcomes

Targeted ads were effective in showcasing a superior product, generating leads, and gaining exposure. Elevation of their brand elevated their success in the market.

The Outcomes

The Opportunity

Fiserv, Envestnet and Wheelhouse Analytics had a giant goal: to attract young people to financial services. They need a new site, a new brand and new positioning.

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The Strategy

Who better to tell the story that recent students in their innovative internship program. We interviewed students and the program coordinators. We pushed those videos out via social.

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The Outcomes

The new brand attracted investment, attention, and interest from the industry, from schools and from students.

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The Opportunity

Fiserv, Envestnet and Wheelhouse Analytics had a giant goal: to attract young people to financial services. They need a new site, a new brand and new positioning.

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The Strategy

Who better to tell the story that recent students in their innovative internship program. We interviewed students and the program coordinators. We pushed those videos out via social.

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The Outcomes

The new brand attracted investment, attention and interest from the industry, from schools and from students.

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The Opportunity

CardConnect just moved into the area. They were scooping up payments companies. Growing fast. Part of growing fast was attracting and keeping the right kinds of people.

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The Strategy

CardConnects team supported the labs nascent iSchool by sponsoring a month of classes held at our weekly Night Owls events. They also particpated by having their CTO come out and demo their APIs.

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The Outcomes

Branding. Community support. Talent acquisition. This is the way new companies attract employees. By digging and becoming part of the community.

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The Opportunity

Medford Ford has been selling cars and trucks to the people of South Jersey for more than 45 years. They are a treasure trove of long-time customers. With new digital competition, it was time to act.

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The Strategy

Comprehensive digital management and integration. Sounds like a lot — and it is. But for a brand that is selling to a variety of segments, it’s key to be marketing across channels with different creatives.

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The Outcomes

Testing, testing and more testing. And tracking. We uncovered where their best leads were coming from and helped them achieve process and workflows so they could grow their business.

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The Opportunity

“Z” and Sean, the Co-Founders of National Equipment Parts, had started working at our co-working space. We quickly built up mutual respect. As a startup, their minds were on growth. As an “innovation agency”, we have 5 ideas worth testing ready to go.

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The Strategy

We combined video storytelling — basically their own QVC show — social media and lots of SEO to transform their business. We threw in a complete migration from Magento to Shopify and implemented enterprise analytics to calculate per-channel ROI.

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The Outcomes

WSL helped NEP find the hidden growth opportunities in the data — that was right in front of them. We trained them on the best of social strategy. Within four months they built out their own marketing department and set out to sail.

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Fenceworks needed the digital update to bring them up to speed in an era of comprehensive and competitive marketing. It took nearly an entire overhaul of their digital brand but in the end, the work paid off! Here’s what we did.