High Up. Graphic Design around townA collaboration between the Italian Cultural Institute and the California College of the Arts (CCA). In partnership with San Francisco Design Week and the Municipality of Milan.

In partnership with the Municipality of Milan and San Francisco Design Week, a dematerialized initiative will spread around the two cities during their respective Design Weeks, April in Milan and June in San Francisco. Images jointly created by a group of Italian and Bay Area graphic designers will be printed as billboards and bill-posted in strategic urban locations.

Geoff Kaplan (CCA Senior Adjunct professor of Design) and Marina Pugliese selected the designers and matched them in pairs, each team setting their own specific rules and producing two images in a spirit of the broadest freedom. During SF Design Week (June 2-9), a smaller scale version of the billboards will be on view in the atrium gallery of the CCA Hooper Graduate Center.

And don’t forget to follow the billboards around town. Find the billboards, photograph them (selfies get extra points) and the best images will win 2 Free Tickets to the San Francisco Design week Opening Reception a $45 value! Remember to tag them #HighUp #SFDW.