LeCoq

//LeCoq Restaurant// Branding

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LeCoq is a rotisserie restaurant in the heart of Islington, serving truly free range roast chickens reminiscent of the street markets of France, to eat in or take away.

The brand took its main influence from the rotisserie spit, using the simple lines and the copper colour to create a classic and elegant brand identity which was then rolled out across all touch points, including business cards, menus, packaging and signage.

Modern Thread

Approached to create a brand identity for Modern Thread, a menswear boutique to open in Ghana. It has a focus on Shoreditch and Berlin gentlemens style.

Inspiration emerged from the “thread” element of the name, keeping a modern, contemporary feel to the button mark, with a touch of exclusivity and warmth with the introduction of the copper tone.

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Evolve Magazine

//Natural History Museum// Editorial

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"Evolving evolve"

The Natural History Museum rolled out a refreshed brand in 2015, and their quarterly membership magazine, evolve, was redesigned to bring it in line.

The brief was to help the museum encourage a younger and contemporary audience while refreshing its style for its current readership, aiming to engage the audience through its science and collections.

A clean masthead was created using the new brand typeface and a newspaper/editorial layout style, allowed for more freedom in design looking classical, yet contemporary.

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Last Night on Earth

//Last Night on Earth// Illustration

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"Journey to the Centre of the Earth"

Commissioned to create the visual identity for the next two years of releases on Sashas record label Last Night on Earth. Shown here are the first four releases. It is part of a much bigger piece called 'Journey to the Centre of the Earth'. Each release will reveal a new part of the world that has been created. Parts of the illustration will also be used for merchandise.

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Last Night on Earth Events

// Last Night On Earth// Events Artwork Campaign

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Sasha’s imprint Last Night On Earth has been an established label in the dance music scene since 2011, running a series of events alongside it’s monthly releases. They were looking to redefine the concept and branding of the events. The label artwork is unique and distinct and the client was after a visual identity that tied into this whilst standing out on its own. being simple, stylish and bold. The design works as a series, locking up the image, logo and text in differing positions each time, with a bright gradient colour.

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The Coffee House

//Natural History Museum// Branding

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Benugos are rebranding all the restaurants in the museum to run in line with the refresh of the museums brand in 2014. This new identity should convey a more ‘grown up’ offer to match the food offer and interior design, appealing to the adult section of the NHM’s audience. The Coffee House, took its visual language from an illustration of the Cocoa plant discovered by botanist, Sir Hans Sloane.

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Complete RPI

//Complete RPI// Branding

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"Multifaceted property investment"

Complete RPI, property company wanted to rebrand to set them apart from their competitors. Targeting a corporate, yet contemporary, male audience, it works across all communications, on and off line. The brand experience includes a new tone of voice, visual identity and suite of brand communications, including a website and brochure.

Freelance at Studio 91

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Prodigal Son

// Prodigal Son// Illustration

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Commissioned to illustrate the 2018 releases on techno label Prodigal Son. Shown here are the first two releases. Each illustration is a scene from the label boss’s story of the prodigal son.

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The Big Smoke

//Personal Project// Illustration

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The Big Smoke, a kind of Gotham City - London, but not London. A creation of a dystopian fantasy. Iconic landmarks are transformed into obscure realities. Part 1 focuses on “The City” and parts of East London, money falls from the iconic buidings, Tower Bridge is transformed into an adult playground, and where long closed, but not forgotten club venue, Public Life awakens its subterranean toilet for the ravers.

As the project continues, each A2 piece of the evolving cityscape will be available as a single limited edition artwork, joining together to build the larger city, “The Big Smoke”. Part 1 is available to buy now in my shop here: http://www.vbstudio.co.uk/prints/the-big-smoke-part-1

Tephi Lookbook

London Transport Museum

//London Transport Museum// Various

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First commissioned to work in the inhouse studio at the museum to design the 2010 yearbook for the museum.

Other projects have included the covers for the new guidebooks which feature details of the vehicles in the museum, commemorative booklet for the “Under London” tours of Aldwych tube station and the concept and design of the 30th anniversary yearbook.

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Gazelle Partners

//Gazelle Partners// Branding

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Commissioned to design an identity for new start up company Gazelle Partners who help business leaders build sustainable, high performing cultures through proactive wellbeing support for their staff., through diet and exercise. Initial work has included an identity, stationary and a brochure..

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Heron Tower Magazine

//Heron International// Editorial

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Create a luxury brand for this new 6 star complex, the first in London, to include an identity and a range of promotional materials including a luxury magazine and property brochure for a pitch.

Employed at Pyott

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Disorder Magazine

//Disorder Magazine// Editorial

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“The street in print”

Disorder is a magazine that reports on music, fashion, nightclubs, Street Style, film, design and illustration.

In 2011 vbstudio was approached to redesign the masthead and editorial design. The design proposal was a decision to shake things up a little, editorial design-wise, to appeal to a wider more design and fashion savvy demographic, creating a quirky, fresh and current look.

The masthead was redesigned in line with this, loosing its old “metalhead” look and going for a cleaner identity with a simple twist.

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The Operators Mural

// The Operators// Office Mural

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Commissioned to create a street scene of Rivington Street in Shoreditch London, and the immediate surrounding area for the downstairs entrance of Film and branded content agency, The Operators.