Young Designers to Watch at India Runway Week

IFFD announced New-Gen & Budding Designers for IRW Season 7!!13 September 2016: New Delhi,
Keeping up with their trend to introduce fresh fashion talent, Indian
Federation for Fashion Development (IFFD) has announced the latest group
of young designers. Ten designers are in the New-Gen Designer frame
& eight designers are in budding designer category for the Winter
Festive 2016 shows, which will be shown at Asia’s youngest fashion trade
event, India Runway Week Season 7.

This
season the selection of the New-Gen & Budding designers were made
from more than 300 submissions. IFFD chose these designers on the basis
some key criteria that included quality, innovation, marketability, and
ability to legitimately take their business to the next level. The
newgen designers this season are Payal Kothari&Zinal Shah, Meghaa
Mahendru, Disha Doshi Gandhi, Shilpa Chaurasia, Rachat by
Shruti&Rohan, Manika Sureka, Varun&Vidushi, Stuti Shah, Sana
Khan, Preethi Fazel.

“The number of entries for newgen categories
are increasing with each season and moreover we are quite glad to see
that the design sensibility of new designers is not only innovative but
mature than already existing designers” said Kiran Kheva, Fashion
Director, IFFD.

Avinash Pathania,
Founder, IFFD said “We launched IFFD’s India Runway Week with the aim of
giving best quality in terms of production, business and exposure to
these young designers and we are immensely happy with the way the newgen
and emerging designers are growing with each season after launching at
our platform.”

Watch out for further details on
www.indiarunwayweek.com, ‘like’ us on facebook or follow us on instagram
at IFFD official and twitter for the latest updates and news on India
Runway Week Winter Festive 2016.

About Indian Federation for Fashion DevelopmentIFFD
provides the opportunity for fashion industry members, both new and
old, to create networks that will facilitate action and inspire industry
growth. IFFD provide useful & up-to-date information to keep the
industry on top of what is happening locally and abroad, to make it more
competitive and to encourage a thirst for quality education.

IFFD
provides a marketing platform for all within the industry; from the
student who want to share her talent to the household names we have come
to know and love. By increasing local and international awareness of
Indian brands and talent, IFFD hope to inspire increased demand and
brand loyalty.

With these primary directives IFFD hope to
assist in creating a positive knock on effort that will facilitate job
creation and growth for the industry.