Maybe you’re looking for information, knowledge, news of the day. Maybe you have a goal in mind and need to find a specific answer to a question. For those who visit our UTC website, it could be to find out admissions requirements, program information in a specific college or where to pay a parking fine.

When we begin to consider who visits our website and why, the volume of people and reasons can become daunting. Between Jan. 1, 2018, and today, we’ve had 3,767,325 visits to the UTC.edu website homepage alone according to our Siteimprove analytics. That’s right—almost 4 million visits. And what brings them?