No this isn’t a tribute to Nancy Friday’s best seller, My Mother Myself, although at the time that book came out it was a ground breaking read for women everywhere! This is about a disturbing new app that is now available on Apple that I would like to call your attention to and perhaps convince you to join me in letting the developer know why this is not such an app-ealing idea.

The new app is advertised as SkinneePix and I am disappointed to report the developer goes by the name, PrettySmartWomen LLC. It would be my hope that any “pretty smart women” would be fine having their selfy look like they look, but clearly my opinion is in the minority. Here is how the app is advertised,

…until they see you in person!!!! Ok, I have read that description a zillion times and even now, as I was typing it into this blog post, I felt as angry as I did when I first read about it in a newsletter from The Child Mind Institute. The Child Mind Institute does a great deal of research and reporting on…wait for it…big leap here…minds of children…fancy that! But seriously, I don’t usually see much in their newsletters related to body image issues. So when I saw the headline, “An App for Skinnier Selfies” on April 8, 2014 by Rachel Ehmke, I clicked on it immediately. Ms Ehmke did a stellar job denouncing the app and connecting the dots of how an app like this only increases the difficulty of youth being comfortable in their bodies especially if it doesn’t conform to the narrow standard of beauty being touted by our culture. She also points out, that at least for now, the app only works on faces. It is not meant to be a full body photo liposuction deception device. But with bathing suit season just around the bend, my hunch is that’s not too far aweigh.

Selfies…I am a newcomer to the world of selfies. Before Christmas, 2013, I had never even heard the term. That changed when I joined Marilyn Wann, author of

people to resist the urge to overindulge during the holiday season. Marilyn set up a Willendorf Selfy Station, and I quickly grasped that a selfie is when someone uses their smart phone, camera, or tablet to take a picture of themselves to document an important moment and then shares it via social media. I could see that there were many attitudes behind the act of taking a selfy ranging from playful to political, but in all cases, I assumed, the point behind it was documenting your participation in a real life event either alone or with others. Why then, would it be necessary to skinny down your selfy? Wouldn’t that make it a NOT my selfy? And they aren’t talking about a fun distortion opportunity…like a fun house mirror app

Funny Distortion

where you can make yourself look super skinny, super fat, super wiggly…they are talking about one thing and one thing only and that is….well…

“our little secret!”

On computer dating sites, people forage through their photos to choose a picture that will be enticing enough to set up first dates but realistic enough so that when you meet face to face the first thing your prospective new boy/girlfriend doesn’t find out about you is that you are a liar and a cheat.

Hence a certain amount of honesty is expected when you post a photo on your “i-date” profile page. So what is really the point of the Skinniepix? One of my fears is that it is a fantasy place holder…a future picture for girls who are convinced that if they just keep restricting their food long enough, they will, any day now, look like their Skinniepix avatar…and then they can go out in public looking as good as their photo. How can this be beneficial?

If you go to the Skinniepix site you will see that the photos of “users” are not young girls. I am making the prediction that if confronted with why the Skinniepix could be contraindicated for girls developing a positive self-image, the company would reply with reassurance that this app isn’t so young girls can hate themselves and strive to be thinner. But when you look at the demographics of people who take selfies, the largest group is girls aged 12-21. Ehmke nails it when she explains one of the down sides of this app,

“…Which is too bad because when everyone looks fifteen pounds lighter online—or feels like they should—it’s going to make it even harder for girls to feel good about who they really are.”

I know this is a free country. Free speech. Freedom of choice…just because Skinniepix are out there doesn’t mean someone has to buy it. But I also think that developers need to be shown some of the negative repercussions of their apps and take responsibility for how they may be detrimental. It may or may not change anything, but I felt a tad less homicidal after I wrote a letter. If I hear back from the developer, I will let you know! And if you decide to send a letter, please let us know via the comment section on this post. If you think I am over-reacting, I would love to hear from you as well. Here are ways to contact Pretty Smart Women.

P.S. I want to thank all of you for coming to the book signing of The Calmanac at Laurel Bookstore! If you have a bookstore near you that you think would want a body positive book reading event, please let me know! Until then here are the indie bookstores where you can buy The Calmanac:

About Dr. Deah

Dr. Deah Schwartz, clinician, educator, and author specializes in Expressive Arts Therapies, Eating Disorders, and Body Image. Deah is the author of Dr. Deah's Calmanac: Your Interactive Monthly Guide for Cultivating a Positive Body Image and co-author of the NAAFA award winning Off-Broadway Play, Leftovers, and its companion DVD/Workbook Set. An outspoken “New Yawker,” Dr. Deah believes that it is everyone’s responsibility to point out and eliminate size discrimination even when it means battling the mainstream media, and even more challenging...family members! To find out more about Dr. Deah’s work or to book a session visit her website at www.drdeah.com

Comments (10)

You are not overreacting to this, Dr. Deah, when I heard about this, I was incensed as well, the misrepresentation of self in any form is so very detrimental to the psyche, the cracks that are already in evidence when feeling compelled to do this widens every time someone feels they have to hide themselves behind a mask that they feel society accepts instead of fully embracing who they are just as they are

Hi Deah,
I think you definitely have a good point here. Fun house mirrors can be quite scary but they are also fun. This isn’t fun, this is everything you said. It is detrimental deception!
Best Regards,
Melanie

Thank you for sharing this, Dr. Deah. What are we doing to ourselves and our children? First it was airbrushed celebrities, and now society is finding even more ways to say to our children that they still aren’t good enough.

Now we not only have to be concerned about online bullying from kids – but from corporations wanting to make a quick buck. For these reasons, my girls have yet to get cellphones, and have restricted access to the web. I’m still amazed that an app such as this was created.

Thank you Shirley, for sharing your perspective. And yes, so sad that for financial gain we are finding more ways to tell our kids that they aren’t good enough. Where are the creative entrepreneurial techs who want to help spread more positive messages via tech.?
Warmly, Dr. Deah