According to a recent press release, “Pyze, the leading AI driven cross-platform analytics and engagement platform, today announced the general availability of its latest Growth Intelligence Platform release featuring the most advanced cross channel analytics solution in the industry. The release also features customizable user dashboards and a powerful new user interface. Driven by customer demand, Pyze designed the new UI to accelerate understanding of user behavior across multiple different apps or channels, enable easier analytics and quickly act on the data to launch marketing campaigns.”

Prabhjot Singh, founder and CEO of Pyze, commented, “Customers no longer differentiate between channels as they conduct a transaction. For example, users often add items to shopping carts on the mobile app and then checkout on the web… Marketing teams don’t have the tools to track holistic user behavior or execute campaigns across channels. Pyze now empowers Marketing and Product teams the ability to understand user behavior across all channels so they can understand holistic usage, conduct meaningful segmentation, orchestrate effective marketing campaigns, and build more engaging products.”