Facebook Carousel Retargeting

What will the app do?

The app will create and configure dynamic retargeting campaign on Facebook.
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Once a visitor leaves your website without a purchase, he will be retargeted with a Facebook carousel ad showcasing the products he viewed during his visit.

How will the app do it?

In order to make such dynamic ads work the app will generate a catalog of all your inventory and send it to Facebook, once every 24 hours.
With the help of the Facebook pixel, which tracks the products every visitor viewed, Facebook will use the catalog to display the most relevant ad for each visitor.

What is retargeting?

Retargeting, is a form of online advertising that can help you keep your products in front of visitors after they leave your store.
On average only 2% of visitors convert into buyers on their first visit.

Why retargeting works?

The ROI of retargeting campaigns is much higher compared to "cold" ads, because retargeting campaigns are targeting a highly relevant audience that already visited your website and is probably interested in your products.

What is a Facebook pixel?

The Facebook pixel is a piece of code embedded in your store.
Using the Facebook pixel, you can leverage the behavior of your visitors to create effective Facebook advertising campaigns.

What are dynamic product ads?

When the Facebook pixel is installed in your store, Facebook can track which specific products has the visitor viewed and display those products in the ad that will be shown to this visitor.
For example: If a visitor viewed several men shirts, he will see ads for those shirts. However, dresses will not be included.

What are carousel Facebook ads?

Unlike regular image ads that can only show a single image or product, the new carousel ads are capable of showing different images all together allowing the user to navigate between them.

100% Transperancy

The app will use your Facebook pixel and your Facebook ad account, so you can stay in control.
Facebook will charge you for the actual ad spend.

-Install the app and have no connection with Business Manager
-Uninstall and re install the app two times
-Did click on refresh to get the connection between the app and facebook
-Finally get the connection, but the connection attempts created many ads in my Ad Manager

Facebook banned my Ad Account for the multiple ads created

How fix it (in our personal experience):

1. Uninstall the app in shopify
2. No worry, take the necessary screen shots of the problem in facebook
And click the options to contact facebook to appeal the expulsion of facebook ads
3. Explain the situation to facebook support with details about your campaign and the app that created the ads (I have even included links)
4. Facebook check your situation in less than a day you have everything back to normal

As any app is under your own risk use that, everything has the potential to fail, probably in this time we were the error in the matrix.

The support of TopVid contact me immediately but the solution was unfortunately already out of their hands, despite everything they were kind.

A few teething problems as I am new at this but Alex has been great and wonderfully helpful and so responsive. He must never sleep as he responds any time. Hopefully soon have correct stats and purchases happening!

I installed this bad boy, and it started working right away. There were some issues with attribution, but once their devs addressed them (in the wee hours of the morning, mind you) it worked just as it should. I would say it does everything it does and nothing that it shouldn't. A real good snag for your store.

Update: they proactively fixed the FB connection problem discussed below. Good support. I'm not using the app actively at this time so I can't give a totally informed review so I will up the stars from one to three based on the proactive response and fix. Original review below:

*******

Sounds like a great app on paper, but during the Facebook linkage process, about 10 minutes in, it didn't complete and failed. Now it's back at the beginning saying I still need to link my FB account :(

Update: Developer wrote back the following:

It looks like you did the authorization from mobile, sometimes the Android Facebook mobile app can cause some issues. Is there a chance you could try from desktop?

>>>My response: this is 2018 almost, not 2009. I ditched desktops and laptops 2 years ago forever.

I love this app - It took less than three minutes to set up and added a great new angle to our marketing that's now on auto-pilot. (We can change it anytime we want to, but since it chooses items based on what a person viewed in our store, the only thing we may adjust is how much we want to budget for the ads.)

When we first installed the app, ad statistics weren't working for us, but Alex jumped right on that and had it fixed in no time. One thing he's working on that may not be updated yet is a message that lets you know it will take a little while before your ad shows in Facebook Business Manager, because first the app uploads your product catalog to Facebook which takes a few minutes. A message saying that will help store owners not be concerned that something's gone wrong. Our store contains over 1400 items, so it took 7 or 8 minutes to update the catalog on Facebook, then our ads went into action. It's already showing positive results, too, bringing 9 people back to our website in 48 hours!