It took 20 years of study, but finally it’s out – Inconceivable! Tapping into a rich vein of wisdom from the iconic business video The Princess Bride, this indispensable volume will thrill and inform every leader who is seeking the answer to the question: “I wonder if he is using the same wind we are using?”

Or if you’re thinking about going up against a Sicilian when death is on the line…

You’ve heard of Plato? Aristotle? Socrates? I’ll tell you what I think of them in light of this stellar business guide, in the video review below.

Here is my 5-star video review of this important handbook:

Critics are raving about Inconceivable, even if the word does not mean what they think it means:

We will be seeking to get the author to co-host an edition of the weekly LeadershipChat, if he’s not swamped.

The book is relatively small, but the ideas are of unusual size. Pick it up, especially if you have no gift for strategy, and your job is at stake. It’ll be a miracle!