Simplifying Social Commerce

While we all know e-Commerce as the buying and selling of goods and services on electronic systems, there are multiple new terminologies that are related to this term albeit with slight differences.

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Social Commerce is a subset of eCommerce, where the activities happen over social media, such as Facebook and Twitter. This leads to specific terms like F-Commerce. However, social shopping is markedly different. It intends to mimic the offline shopping experience in the online space. For example, taking a friend‟s recommendations into cognizance or buying things together to avail of bulk discounts. Thus, social shopping refers to activities beyond the seller’s purview (as these require minimum or no intervention on its part), which are being taken care of by the buyer and his/her social circle.