Almost three out of four people in Yorkshire are unaware of the link between obesity and cancer, according to new figures released by Cancer Research UK today.

A survey of people in the region found that, as well as general ignorance about obesity and cancer, more than three-quarters (78%) of those asked didn’t know obesity was linked specifically to ovarian cancer.

Almost three quarters didn’t know there was a link with breast cancer and around three fifths didn’t know pancreatic cancer was linked to obesity.

There was better awareness of the link with bowel cancer with 52% of those surveyed in Yorkshire and The Humber knowing the association. Also, 52% of people linked obesity with liver cancer.

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Being overweight or obese is the single biggest preventable cause of cancer after smoking and is linked to an estimated 18,100 cancer cases each year in the UK. Being overweight or obese is linked to 10 types of cancers, including breast, bowel, womb and oesophageal.

A recent report by Cancer Research UK and the UK Health Forum estimated that if current trends of being overweight and obese continued, there would be a further 670,000 cancer cases over the next 20 years. The report also found that the number of obese people would be higher among lower income groups.

Nicki Embleton, Cancer Research UK spokesperson for Yorkshire, said: “Around a quarter of all adults in the region are estimated to be obese and this has a real impact on their risk of developing cancer.

“Eating a healthy balanced diet and becoming more active can help people to keep a healthy weight. And encouraging children and teenagers to do the same can help them keep to a healthy weight later on in life.”

Alison Cox, director of prevention at Cancer Research UK, said: “Cancer isn’t at the forefront of people’s minds when talking about obesity and that’s really concerning. Few in Yorkshire understand that excess weight increases the risk of several cancers, including some of the most common such as breast cancer.

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“It’s the Government’s responsibility to inform the public of the link and also to take action to tackle the obesity epidemic, starting with the health of the nation’s children. It’s great the Government’s childhood obesity plan includes a sugary drinks tax, but it’s not enough to curb the rising tide of ill-health.

“The Government acknowledges that marketing junk food to kids is a problem and has removed these adverts during children’s programming. We also need to see these restrictions during family viewing time before 9pm if we want to make a difference to children’s health.”

Cancer Research UK is calling on people across Yorkshire to email their MP to help tackle junk food marketing to children.