Given the decision to pursue an initial public offering, on what exchange should Baidu list? What factors contribute to that decision? What are the advantages and disadvantages of listing on the NASDAQ? Baidu listed on the NASDAQ Stock Market to pursue an IPO.

1.Since Baidu was technically a wholly foreign-owned company (registered in the Cayman Islands), the company was ineligible for listing on either the Shanghai or Shenzhen exchanges. As such, the key listing alternatives for Baidu were the NASDAQ Stock Market, the Hong Kong Stock Exchange, or the London Stock Exchange. 2.Compared to Hong Kong or London, there were more securities analysts covering NASDAQ-listed companies. 3.Relative to the investor bases in London and Hong Kong, buyers of NASDAQ-listed stocks were more likely to take risks on a company with a short track-record of profitability. 4.Hong Kong had very stringent requirements for companies listing on its exchange; more prominently, companies had to show a three-year profit record to be eligible for listing. Advantages：

1.Since Baidu was technically a wholly foreign-owned company (registered in the Cayman Islands), the company was ineligible for listing on either the Shanghai or Shenzhen exchanges. As such, the key listing alternatives for Baidu were the NASDAQ Stock Market, the Hong Kong Stock Exchange, or the London Stock Exchange. 2.Listing Baidu on NASDAQ would offer them a technology-related valuation premium. 3.Listing on NASDAQ often received better valuations in terms of traditional valuation metrics(e.g., price to earnings ratios). 4.Compared to Hong Kong or London, there were more securities analysts covering NASDAQ-listed companies. Hong Kong had very stringent requirements for companies listing on its exchange; more prominently, companies had to show a three-year profit record to be eligible for listing. 5.Relative to the investor bases in London and Hong Kong, buyers of NASDAQ-listed stocks were more likely to take risks...

...﻿1.Introduction of Baidu 2
2. Recruiting 3
2.1.Introduction of Recruiting 3
2.2.How to implement recruiting 3
2.3. Benefits to Baidu 3
3. Analyzing work and designing jobs 4
3.1.Introduction of analyzing work and designing jobs 4
3.2.How to implement analyzing work and Designing jobs 4
3.3.Benefits to Baidu 5
4.Employee relation 5
4.1.Introduction of employee relation 5
4.2.How to implement the employee relation 6
4.3.Benefits to Baidu 6
5.Conclusions 7
6.References 8
1.Introduction of BaiduBaidu is the biggest Chinese search engine in the world. Robin Li and Eric Xu established it in 1999 in Silicon Valley. They set their headquarters in Haidian District in Beijing in2000. (Baidu, 2010) The name of Baidu originated from a poem 800 years ago during the Song Dynasty. It means keeping searching for dream although the road is tough. The aim of Baidu is to provide people...

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Is Baidu infamous in China?
A study on Baidu's corporate social responsibility
Executive summary
Baidu is considered as China’s Google, it is the leading search engine in China, occupying over 70 per cent of the market share. By dominating the market, Baidu becomes one of the most successful IT companies. .
However, by applying Carroll’s three dimensions model of CSR with combining stakeholder management approach into the corporate social performance assessment, it is questionable to say whether Baidu is qualified to be a good corporate citizen. As Baidu’s CSR report doesn’t reveal the most critical issues or related solutions, such as censorship and key word bidding promotion system.
By implementing four normative ethics theories into Baidu’s business ethics analysis, it suggests that Baidu’s business ethics is primarily consequentialism ethics oriented, and also lacks of consideration for its stakeholders.
In order to make real improvements on CSR and to be respected, Baidu needs to face squarely to its ethics and stakeholder management issues.
Table of contents
Executive summary - 1 -
1. Introduction - 3 -
2. Corporate citizenship - 4 -
2.1 Corporate social responsibility - 4 -
2.2 Corporate social responsiveness - 5 -
2.3 Corporate social performance: a stakeholder approach - 6 -
3. Normative ethical theory approach - 9 -
4. Conclusion - 10 -
5....

...take a deep dive internal analysis of Baidu.
Firstly, let us take a look at tangible resources. Under this category, we have financial resources, organizational resources, physical resources and technological resources.
Financial resources [Tangible]
In 2007, Baidu earned about $86 million net income and $239 million in revenue (Ireland, Hoskisson, Hitt, p266). Majority of the revenue is contributed by an enlarged active online marketing customer base. We will elaborate details of the marketing activities under intangible resources. The accounts published show that Baidu is performing well financially.
Organizational resources [Tangible]
Baidu is incorporated in the Cayman Islands on January 18, 2000 by Robin Yanhong Li and Eric Yong Xu. Baidu provided its web services and online advertising services in China through contractual arrangements with its local subsidiary, Baidu Netcom. In August 2004, Baidu acquired domain name hao123.com. This is the Baidu’s largest traffic contributor and distributor of its P4P services and is based in Shanghai.
Physical resources [Tangible]
Baidu has a strong performance of $28.9 million in terms of return on assets (Ireland, Hoskisson, Hitt, p291). It was largely contributed by its strategic acquisition of businesses, assets and technologies that complemented its existing business. For instance,...

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“Bucket List”
組員
A103033012 林凱詩
A103033013 陳薇敏
A103033070 藍嘉祺
A103033023 林怡君
A103033073 黃美輯
What’s a Bucket List?
If you haven’t heard about the term “bucket list”, it is a list of all the goals you want to achieve,
dreams you want to fulfil and life experiences you desire to experience before you die.
Why Create a Bucket List?
If you don’t live your days by personal goals and plans, chances are you spend most of your time
caught up in a flurry of day­to­day activities. Ever feel your days are passing you by without any
tangible output to speak of? What did you accomplish in the past 3 months? What are your
upcoming goals for the next 3 months? Look at the things you did and the things you’re planning
to do next – Do they mean anything to you if youare to die today? Having a bucket list reminds
you of what’s really important so you can act on them.
Even if you frequently live by goals or to­do lists, they are probably framed within a certain
social context e.g. performance, career, health. A bucket list opens up the context. It’s a forum to
set anything and everything you’ve ever wanted to do, whether it’s big, small or random.
It’s just like planning ahead all the highlights you want for YOUR whole life. Even though goal ...

...Baidu is a Chinese web Services Company, it offers many services, including a Chinese search engine for websites, audio files, and images. Also offers 57 search and community services including Baidu Baike, an online collaboratively-built encyclopedia, and a searchable keyword-based discussion forum. (www.wikipedia.com)
One strength of this company is its ability to cope with tens of thousands of Chinese characters. Written Japanese uses many of the same characters as written Chinese, and that plays to Baidu's biggest advantage over Western rivals. (Einhorn, Bruce). This strength is a differentiation strategythat give a Baidu a competitive advantage.
Among Baidu’s strategies was the introduction a new technology, the "box computing" platform, which is a simple and reliable interactive mode for Internet services. With this platform users could ask for whatever they wanted and enter their needs in the search box and all Internet-based application demands would be directly satisfied by this "box" in the future. (Xinhua). Other Baidu's strategy is to win by sharply focused on Chinese search. The management think only by doing that, Baidu can be unbeatable because Chinese is only 5% in Google's index. By that measure, Google needs twenty times more effort in updating it than Baidu's. (Maaoxianjia)
Baidu has a huge competitive advantage in providing censored results because that allows them to...

...On March 9 2011, Baidu announced through Western China City Daily that it has initiated an internal testing of the Baidu browser and would officially launch the browser soon afterwards. Up until now, the strategy of Baidu client end products is becoming clearer and clearer. There is a clear tendency for baidu to become a rival to Tencent in the field of client end products.
Baidu browser will be integrated withBaidu application platforms.
According to Baidu, Baidu browser Beta 1.0 is the joint effort of Baidu browser department and Baidu search department, integrating Baidu search, Baidu application platforms based on Baidu frame computing strategy.
1. Feature: integrated with Baidu Applications
Different from other browsers, Baidu browser Beta 1.0 is fully integrated with Baidu application platforms. Clicking the icons on the left corner of the Baidu browser, the page “My Baidu Applications” will be automatically applied, showing ordinary applications like music, video, books, game, novels, SNS, shopping, tools and etc.
Baidu Browser spokesperson says that by improving its browser, Baidu wishes to accelerate the development of internet, attract more internet users, increase their...