'The Price Is Right' goes green for Earth Day

Tuesday

Apr 21, 2009 at 12:40 PM

In observance of Earth Day, Wednesday's episode of the CBS game show will feature environmentally friendly products including cell phones made of recycled materials, solar charging equipment and a recycling cabinet.

Derrik J. Lang

LOS ANGELES — Green prizes are coming on down at "The Price Is Right."

In observance of Earth Day, Wednesday's episode of the CBS game show will feature environmentally friendly products including cell phones made of recycled materials, solar charging equipment and a recycling cabinet.

Environmentalist and actor Ed Begley Jr. will introduce a showcase that includes an electric bike, golf cart and Toyota Prius hybrid car. Trips offered during the show will be paired with donations to offset carbon emissions.

CBS soap operas "As the World Turns," "The Young and the Restless" and "Guiding Light" will recognize Earth Day within their sudsy plots, and Lesley-Anne Down of "The Bold and the Beautiful" will appear in a public service announcement.

"More than ever there are things that we can do that are really simple to do," said Barbara Bloom, senior vice president of daytime for CBS. "We can do that as people who supply entertainment. We are a powerful tool for messaging. I just wanted to remind people that it's very easy to keep this in your consciousness as you go through your life."