Birla Sun Life Insurance Co. Ltd

Birla Sun Life Insurance Co. Ltd (BSLI) is a joint venture between the Aditya Birla Group and Sun Life Financial.

The
BSLI portfolio encompasses products for protection, savings, health,
retirement, children-specific, and rural sectors. In addition, the
company pioneered the concept of unit-linked insurance plans (ULIP) in
India.The company has focused mainly on investment-linked insurance products, leading in product innovation stakes.

It
was also the first company in India to issue insurance policies online,
over the Internet. Its web-enabled IT services allows for superior
customer services.

BSLI was also the first insurer in the
country to have a viable and operational Business Continuity Plan, set
up in 2001. This plan was devised as means to address threats such as
natural disasters, operational breakdowns, employee malevolence, damage
to critical IT and IT-related systems, and other similar hostile
situations. The BCP program addresses these risks and provides plans
for effective recovery of its core business processes within a certain
acceptable time frame in case of disruption to its businesses due to
any such event or incident.