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[…] instance, a logo associated with a brand name will influence a brand positioning. If we take the case of Häagen-Dazs, the american ice-cream company has successfully position its brand, choosing purposely a […]

[…] instance, a logo associated with a brand name will influence a brand positioning. If we take the case of Häagen-Dazs, the American ice-cream company has successfully positioned its brand, choosing purposely a […]