You’ve created a dynamic LinkedIn profile. You’ve updated your past jobs, triple-checked for typos, and uploaded a photo that’s a far better choice than the awkward selfie you used to have in its place. With your profile in good shape, it’s time to start building and strengthening your network with purpose. But before you get too excited and start connecting ...

PR pros must craft pitches that are music to the media’s ears, and should avoid stale, deflated pitches at all costs. No matter where you are in the PR world, you’ve probably experienced the highs and lows of media outreach. With nearly 28 years in the industry, The Spin Cycle has these tips to make your news sing: » Audience ...

In the midst of a highly charged presidential election, where fact and fiction have frequently become confused, Google News has introduced a new fact check feature in search results for news stories. Fact check will now appear as a label among news search results, alongside other established labels such as opinion, local source and highly cited. Google News algorithmically connects ...

In a sign of the continuing industry-wide shift away from print, the American Society of News Editors recently announced that its membership structure will focus on monthly web traffic rather than print circulation figures. The change, announced by ASNE in an email to members last week, is a “long overdue” acknowledgement that “digital media is a primary platform for storytelling ...

Marketers have dramatically increased the content churned out in the past year, but people aren’t paying any more attention to it, according to an analysis of $16 billion in client spending by marketing analytics and software firm Beckon. In a report released last week during an Advertising Week presentation, Beckon said clients tripled the pieces of marketing content they delivered ...

The 18-24 crowd (younger Millennials) has used the internet as its primary source for news for several years. Now it is specifying “social media” as its main source of news, with that niche overtaking television for the first time. The information comes from a study done by The Oxford University Reuters Institute for the Study of Journalism. It looked at ...