Guys Fill Jeans with Helium for Levi's

Levi's is at it again with their viral videos/promos. First, it was the â€œGuys backflipping into Jeansâ€ video that fooled the blogosphere into thinking it was a random viral YouTube stunt video. Then, it was â€œThe Super Chill Monkeyâ€. Now, they've come up with what they hope will be yet another viral phenomenon: â€œGuys Fill their Jeans with Heliumâ€.

With the help of a few of his friends, some scotch tape and a helium tank, a guy fills up his jeans with helium and goes airborne where he proceeds to videotape the scene around and below him. The dude seemingly floats around not far from the ground until he lands on a chain fence and ends up falling flat on his face.

I am no expert on this type of things but I am kind of suspicious here. The camera cuts, the angles as well as the overall flow of this video are not convincing enough. Is this yet another hoax? In any event, this video is the work of the creative minds at UnbuttonedFilms.