Executive Summary
In terms of global inbound tourist volume, China is the world’s
third-most attractive travel and tourism destination, behind the US and
France. Over the review period, China hosted major international events
such as the 2008 Summer Olympic Games, the Asian Games and the Shanghai
Expo that resulted in increased volumes of inbound tourists. The
industry has also benefited from China’s strong economic growth, which
resulted in generally higher levels of disposable income and increased
expenditure on leisure and business tourism. Over the forecast period,
the Chinese Government is planning to invest a total of CNY7.3 trillion
in an attempt to upgrade the country’s transportation infrastructure.
This infrastructure investment is also expected to drive growth in the
Chinese tourism industry. Over the forecast period, BRICdata expects
China’s total tourist volume to record a CAGR of 9.25%, increasing from a
total of 2,429.3 million in 2011 to a total of 3,461.4 million in 2015.Scope
This report provides an extensive analysis of the travel and tourism market in China:

It details historical values for China’s travel and tourism industry for 2006–2010, along with forecast figures for 2011–2015

It provides top-level analysis of the overall travel and tourism
market, as well as individual category values for both the 2006–2010
review period and the 2011–2015 forecast period

The report makes a detailed analysis and projection of tourist spending in China

The report profiles top travel and tourism companies in China

Reasons To Buy

Take strategic business decisions using top-level historic and
forecast market data related to the Chinese travel and tourism industry
and each sector within it

Understand the demand and supply-side dynamics within the Chinese
travel and tourism industry, along with key market trends and growth
opportunities

Assess the competitive landscape in the travel and tourism market in China, and formulate effective market-entry strategies

Identify the growth opportunities and industry dynamics within the
tourism industry’s key categories, including transportation,
accommodation and travel intermediaries

Key Highlights

Overall, the country’s total tourist volumes recorded a CAGR of
10.77% over the review period, increasing from 1,478.4 million in 2006
to 2,226.1 million in 2010.

Over the review period, the Chinese government invested CNY7.3
trillion in transport infrastructure projects, with the majority of the
investment being used to develop the country’s road and rail networks.

Over the forecast period, the total volume of Chinese tourists is
expected to record a CAGR of 9.25%, increasing from 2.43 billion in 2011
to 3.46 billion in 2015, with this growth being driven by increased
foreign investment in the Chinese tourism industry.

According to the country’s twelfth five-year plan, the government
plans to invest CNY1.5 trillion into the development of China’s aviation
market, including increasing the country’s number of airports from 175
to 220 by 2015.