Envato continues to push onwards. Rockable Press is their latest project, a publishing outlet that connects to their other sites, such as NETTUTS and PSDTUTS. They’re using it to publish even more books in the How to be a Rockstar series, which started with How to be a Rockstar Freelancer.

However in two weeks we have a new Rockable Press Manager starting here named Naysan Naraqi who is a former CNN Producer and globe trekker, and he’s going to be breathing life into the business. We’ve got four books and minibooks in production, so at last we’re going to start seeing some action. We’ve also finally settled on a proper name which has been checked for trademark issues.

As a part of the relaunch, Rockable Press gives away a free eBook by FreelanceSwitch editor Skellie, called Rockstar Personal Branding. All you have to do is to subscribe to the Rockable Press mailinglist. Sounds like a good deal.

Books and eBooks have been a natural extension for larger niche blogs for a long time. Is this where we’re heading, should advertising decline?