According to a survey conducted by Abacus Data, when Albertans were asked whether they consider themselves to be progressive, 59 percent answered yes. It appears that although we identify our province as being conservative, a significantly larger group of Albertans identify as being moderate or progressive.

“Urbanization, in-migration, and generational change are all shifting the province’s political attitudes and behavior,” Abacus Data’s David Coletto said in a press release today.

The survey also shows strong support for same-sex marriage and the decriminalization of marijuana, and support for raising personal income taxes on high income earners and the introduction of a carbon tax.

As shown in the graphs below, where Albertans place themselves and where they believe most of the population sits on the ideological spectrum is quiet different.

Where Albertans place themselves on the ideological spectrum.

Where Albertans believe most of the population sits on the ideological spectrum.

The results of the survey are not surprising to anyone who has been paying close attention to Alberta politics, as I have over the past ten years. While there are a large number of self-identified conservatives in our province, Alberta’s electorate has always been more populist than conservative.

A infographic released by Progress Alberta.

The great success of the old Progressive Conservative government, starting under the leadership of Peter Lougheed in 1971, was forged with the creation of a broad political coalition that appealed to conservative, moderate and progressive voters in Alberta. And at the height of the Ralph Klein-era in Alberta politics, the Liberals and NDP were still able to garner between 30 and 40 percent of the province-wide vote.

This is why I am hesitant to predict the death of the PC Party in Alberta, even in its current weakened state.

The right-wing Wildrose Party led by Brian Jean continues to mount a campaign to take over the PC Party. At meetings across the province, Wildrose Party members are being encouraged to purchase PC Party memberships in order to push the merger agenda at constituency associations and other internal party levels.

Proponents of the take over characterize it as a merger but it is likely that the Wildrose needs the PCs more than the PCs need the Wildrose and the limited appeal of the ideological social conservatism that much of its membership base represents. The PCs won 12 elections from 1971 to 2012 by raising a big tent centrist party, not by just uniting conservatives under one conservative party banner, as Mr. Jean and MLAs like Derek Fildebrandt appear to be proposing.

A infographic released by Progress Alberta.

Many members of the PC Party, including Calgary-North West MLA Sandra Jansen remain opposed to merging with the Wildrose, which could drag the PCs further to the political right and away from where most Albertans stand, near the moderate centre. With the right leader, the PCs may be able to regain the trust of voters lost in 2015.

It is becoming increasingly clear that the Wildrose Party’s strategy is to eliminate the PC Party as an alternative while continuing to brand the NDP government as “risky”, “extreme” and “ideological,” despite no real evidence supporting those claims.

The success of Rachel Notley‘s NDP in 2015 was based on her appeal to moderate and progressive voters. It is not surprising that during last year’s election campaign Ms. Notley frequently invoked the memory of Mr. Lougheed, who was seen by many Albertans as the embodiment of a progressive and forward-looking leader.

The success of the NDP in the 2019 election could be based on their ability to remain appealing to that coalition of moderate and progressive voters. This will require Ms. Notley to keep the balance and moderation that was promised in her party’s election platform and not veer too far left to appease her party’s fringe.

This is only one poll and is not an indicator of how Albertans will vote in future elections but it does provide some valuable information about the values held by many voters in our province. It is encouraging that groups like Progress Alberta are being formed to ensure that issues important to progressive Albertans are publicly discussed in a province dominated by conservative commentators and pundits.

Publisher’s Note

I am pleased to be contributing to Progress Alberta as a member of their advisory board. See the full list of advisory board members here.

The survey informing this study was conducted online with 1,000 Albertans aged 18 and older from December 2 to 7, 2015. A random sample of panelists was invited to complete the survey from a large representative panel of Albertans recruited and managed by Research Now, one of the world’s leading providers of online research samples.

The Marketing Research and Intelligence Association policy limits statements about margins of sampling error for most online surveys. The margin of error for a comparable probability-based random sample of the same size is +/- 3.1%, 19 times out of 20.