TargetX adds four new CRM clients, enjoys record year

TargetX, which provides colleges with customer relationship management technology and services, has announced the addition of four schools to the growing list of clients using its cloud-based CRM system to recruit and enroll best-fit students.

Among the latest institutions to select TargetX's "Recruitment CRM" are: University of New Hampshire, Durham, N.H.; Lee University, Cleveland, Tenn.; The College of St. Scholastica, Duluth, Minn.; and Berklee Online (Berklee College of Music), Boston, Mass.

TargetX has already added twice as many new clients in 2013 than any previous year. "This explosive growth is a reflection of higher education's growing reliance on the power of CRM to build relationships with students and other key groups," said CEO Brian Wm. Niles. "And I'm proud to say, it's also an indication of the increasing popularity of TargetX's CRM."

The company's Recruitment CRM helps colleges manage, integrate and automate the process of student recruitment from the first point of contact through enrollment. Among its strengths is built-in electronic communication, including the leading email broadcasting tool in higher education marketing. It is also fully integrated with a powerful event manager and online application.

TargetX offers both technology tools and professional services to help colleges manage relationships with their most important constituencies. Its flagship product is the first CRM built expressly for higher education on the development platform of Salesforce.com.

"Salesforce has become the proven leader in CRM and is the driving force in cloud computing," said Niles. "Our success this year has established TargetX as Salesforce's leading higher ed partner."

Building on its success with recruitment, TargetX has expanded into the advancement and student-retention areas with two new CRM tools in the cloud. The introduction of "Advancement CRM" and "Retention CRM" means colleges can now take advantage of shared systems across the campus, becoming more efficient and cost-effective in their efforts to build relationships with key audiences.

"It's exciting to see how many colleges are embracing change and opting for a cloud-based recruiting solution like TargetX's CRM," said Niles. "It bodes well for our student-retention and advancement tools since IT departments are looking for products that greatly improve efficiency, reduce costs and can be expanded across campus. And that’s what they can look forward to with our Enterprise CRM."

About TargetX

TargetX is a higher education CRM company that provides an enterprise-wide solution to help colleges manage relationships with their most important constituencies, including prospective students, current students, alumni and potential donors. The company’s Enterprise CRM is built on the powerful development platform of Salesforce.com -- the worldwide leader in customer relationship management and a pioneer in cloud computing. With its 15-year reputation for innovative technology and industry expertise, TargetX has become one of the most trusted CRM providers in higher education.