Dish DBS has won the contention set for the .data gTLD, even though its proposed business model has been banned by ICANN.

Competing applicants Donuts and Minds + Machines have both withdrawn their competing applications.

It’s the second string this week to go to a “closed generic” applicant, that wants to keep all the domains in the TLD to itself even though it’s not a dot-brand.

Earlier this week, the company behind the Food Network TV show won .food.

Most companies that applied for closed generics changed their minds after the Governmental Advisory Committee issued advice against the model, but Dish was one of the ones that stuck to its original plans.

In June, ICANN ruled that .data, .food and a few others could either withdraw their bids, drop their exclusivity plans, or have their applications frozen until the next new gTLD round.

As withdrawal now seems to be off the cards, it seem that .data will not see the light of day for some time to come.