Description

Is a Fashion Showroom a Sensible Business Decision? -This course was delivered via Spreecast, but the recorded video and slideshow are still available.

Secrets of Celebrity Placement – This course was delivered via Spreecast, but the recorded video and slideshow are still available.

Beyond the Booth: Trade Show Tactics & Tips – July 15th, 8pm EST

For those not able to attend the live event, the video and slideshow will be available for download immediately following the event.

Is a Fashion Showroom a Sensible Business Decision?

Figure out if a fashion showroom is the right choice for your brand, and how to get set up for success. The right showroom, sales rep, or sales rep/showroom combo can be the boost your brand needs to get picked up by coveted boutiques, department stores and online shopping haunts. But times are a changing, and the traditional sales-rep route might not be worth the investment.

In this session you’ll learn:

If a showroom makes sense for your business

How to find the right showroom

What questions to ask before signing a contract

What to expect from your sales rep

How much you should expect to pay a showroom/sales rep

How to get the most out of your showroom/sales rep experience

This course was delivered via Spreecast, but the recorded video and slideshow are still available.

Special Guests: We have two incredible experts joining us, Christopher Crawford, Founder & Creative Director of COMMUNE NYC and Kajal Sanghrakja, founder of eyewear brand Kajal London and consulting company Fashion Coefficient. Both will be available to answer any questions you have related to choosing a showroom.

Secrets of Celebrity Placement

Learn how to get your designs in the hands of celebrities. For many designers, a photograph of a popular celebrity wearing a piece is the holy grail. But how do you go about getting your collection in the hands of celebrities? From celebrity stylists to managers to publicists, who do you need to know?

In this session, you’ll learn about:

Celebrity gifting suites and if they’re worth the investment

When and how to get product in the hands of celebrities

How to increase your chances of getting a celebrity to wear your piece

How to take full advantage of celebrity culture to advance your PR, Marketing & Sales goals

Special Guest: Jess McAllister, VIP Relations, Bollare

This course was delivered via Spreecast, but the recorded video and slideshow are still available.

Beyond the Booth: Trade Show Tactics & Tips

Learn how choose the right trade show for your brand, and to make the most of your investment. Trade shows offer the potential of powerful brand exposure among important industry influencers, retailers and press, but only if you know how to make the most of the experience. Learn the essentials to make the most of a trade show, should you accept the challenge!