The Japanese Soup market is forecast to grow at a marginally higher rate in both value and volume terms during 2014-2019 compared to 2009-2014. Rising food price inflation will strengthen demand for value products. Dried Soup (mixes) is the largest value category in the Japanese Soup market. Flexible Packaging is the most used packaging material in the Soup market in Japan.

Key Findings

A declining birth rate and an aging population are creating new dynamics in the consumer goods market in Japan

The Dried Soup (mixes) category accounted for 42.9% of the Japanese Soup market volume followed by Canned/Ambient Soup with a 27.9% share in 2014

Hypermarkets & Supermarkets is the leading distribution channel across categories in the Soup market

Box is the preferred outer type in the Japanese Soup market

Flexible Packaging will continue to be the most commonly used Packaging Material during 2014-2019

Synopsis

The report on the Soup sector in Japan provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

Category coverage: Value and growth analysis for Ambient Soup, Chilled Soup, Dried Soup(mixes), Frozen Soup and UHT Soup with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Introduction

Classifications and definitions

Methodology

Market Overview

Macroeconomic indicators – Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures – Key Takeouts

Market value and volume for the Japan Soups market

Historical and projected sales in the Japan Soups market

Degree of trade up/down-trade in the Japan Soups market

Comparison of Japan Soups market compared to other key countries

Market volume of Japan Soups by category

Historical and project market value of Japan Soups by category

Winners and losers in the Japan Soups market

Segment share of the category and change in market share in the Japan Soups market

Penetration of private label, by categories, in the Japan Soups market

Private label performance compare to national brands in the Japan Soups market

Leading companies in the Japan Soups market by category

Leading brands in the Japan Soups market by category

Retailer and packaging

Leading retailers in the Japan food market

Leading distribution channels in the Japan Soups market

Leading distribution channels by category in the Japan Soups market

Japan Soups market by type of packaging

Japan Soups market by type of packaging closure/outer

Japan Soups market by type of packaging, forecasted

Demographic cohort consumption patterns

Overall consumption occasions by age and gender in the Japan Soups market

Private Label consumption occasions by age and gender in the Japan Soups market

Under/Over-consumption levels in the Japan Soups market by gender and age

Consumption frequency by type of consumer in the Japan Soups market by gender and age

Private label consumption by age and gender and comparison to overall consumption levels in in the Japan Soups market

Consumer trend analysis

Degree of influence that consumer trends have on volume consumption in the Japan Soups market

Market volume of the Japan Soups market by category and trend

For leading trends in the Japan Soups market

Degree of influence trend has on volume by consumption by key demographic