Choosing Your Channel

It’s super important that you know who your customer is, otherwise, you’ll constantly be fighting battles like the one I’m about to share with you.

We’re doing renovations to our kitchen in our home in Florida. I posted our old dishwasher on Facebook Marketplace for $50 last month. It was a General Electric dishwasher, stainless steel, in great condition, and in full working order. Within moments of posting it on marketplace, my inbox was flooded with interested people.

Let’s say the path to a million dollar business could be working 60 days of the year, OR busting your butt every single day. Which would you choose? What if the hype around hustle is wrong?

Recently I profiled a bunch of speakers in a presentation I did around The YOU Economy. My presentation covered four key areas where you can create F.A.M.E around your own personal brand to build a business. Let me explain what I mean by F.A.M.E:

I’ve been noticing that there is an increase in polarization when it comes to opinions on social media. That polarization in many cases is causing people to shut down and not listen to what the other person is saying. It’s creating division instead of inclusion on many important topics.

This past weekend, I shared an article that was posted on Hockey Feed about P.K. Subban which spoke about an initiative that P.K. has spearheaded in his community to build bridges between law enforcement and underprivileged youth.

A few years back, I wasted almost an entire year of business growth on a project to create passive income. Let me explain…

I hired a coach for a healthy five figure sum and told him I wanted to create some passive income. At the time, I had a bunch of ebooks, and a few online programs that most certainly should be making me rich while I slept. This guy knew how to do this, he was smart, came with raving endorsements and all in all was a great coach and mentor.

The goal of social media is to accelerate your visibility so that more people know, like, and trust your business, your brand, and you as a person. The problem today is too many marketers are doing the exact opposite. You are diluting your visibility instead of amplifying it.

Recently a consultant who I advise asked me if she should start a Podcast. My response (which is the usual response to everything) was…

The world of social media can be awfully loud and it’s impossible to be on every social channel, reaching everyone, all at once.

As busy business people, we turn to automation and outsourcing for help. Automation and outsourcing have become powerful things. They allow you to push out content more consistently, and at a higher volume without YOU needing to be on your computer all day, every day. But sometimes, this can go very very wrong.

How much thought did you put into choosing your channel when you dove into the social media scene?

I’ve been thinking about all the social media noise, and all the different places that you can go to use social media like Facebook, Twitter, Instagram, LinkedIn, Pinterest, Snapchat, WhatsApp, YouTube, Periscope, Meerkat, and Facebook Live. Or you can blog, or write for the Huffington Post, Medium, Entrepreneur.com, BusinessInsider.com, Tumblr…you name it!

There are so many different ways to market your content, it raises the question…

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