Episode 60: Videos are effective at explaining complex technologies

For companies with highly technical, complex or difficult to explain product and services, an explainer video presents a fantastic opportunity to convey this complex message quickly and efficiently. The problem is that many SaaS and Technology B2B companies don’t know how to get the most out of the video format and end up making a video that is too long and that’s crammed with too much information. Because this is such an important topic in video marketing, we decided to dedicate another full episode to explain it in more detail.

On this episode the video marketing experts, Joel Goobich and Brendan Carty, from the video production company Thinkmojo, review the best practices for how an explainer video can

On this Episode

Section One – The challenges of simplifying a complex business message and how an explainer video can help
Section Two – Best Practices for what should and should not be included in an explainer video about complex technologies

What You’ll Learn in this Episode

The more complex a technology – the simpler the images and languate should be to explain it

Why a series of shorter videos is more effective in the marketing funnel than a single longer video

Forget the “One Size Fits All” Super video approach

Be clear on what you want the viewer to do next

Technology is ultimately about people and how it touches their lives. Make this the focus of the ‘story’

1 Comment

Most visual assets for professional explainer videos are developed with digital or hand-drawn illustrations, usually in a program like Adobe Illustrator. Unfortunately, most of us aren’t proficient with Illustrator or gifted artistically. Fortunately, there are a few alternatives to consider.