When you create some fresh content with love, there is nothing more frustrating than noticing through your open rate statistics that a large chunk out of your subscribers did not even bother read it.

Should you call it a flop and write-off a loss?

Surprisingly, a lot of people facing such issue either consider it failed (and leave the money on the table) or decide to broadcast the same content once more and suffer from unsubscribes, complaints and spam reports from the initial readers.

FACT #1: People subscribed to your newsletter because they had some interest in what you have to offer and they may just have missed your email because it was tagged as “Spam”, “Promotion”, or its title was not compelling for them.

FACT #2:While you don’t want to send duplicate content to your followers, it would be stupid to miss the opportunity to do business or connect with your audience.

In such case, there is still a way to contact again your subscribers in a respectful and smooth way — and it’s called Email Segmentation.

Create An Email Follow Up After Last Campaign (the right way)

How do you broadcast your content once more without annoying your loyal readers?

The “trick” is to send a follow-up campaign only to the subscribers who didn’t open the campaign.

Nowadays, such feature is usually available in all email autoresponder software.

Ps. I’m personally using and recommending Aweber (but if you seek for an alternative, I would recommend to check out ConvertKit as well).