The psychology of colours in marketing has long been harnessed by designers to improve the appeal of brands. For millennials, an appearance-driven generation, colour can be a powerful motivator. The difficulty with today’s discussion on colour in advertising is that it relies heavily on anecdotal evidence, so we should take certain colour ‘facts’ with a pinch of salt.

Arab millennials have become the majority of the MENA region’s consumer base, increasingly taking on leadership positions. With this generation gearing up to take charge of the future, we’ve decided to take a look at the anatomy of an Arab millennial, and how they differ from their global counterparts.

Facebook, Snapchat, Instagram, and Twitter are essential tools for use in the challenge to market your brand effectively to millennials. With the oversaturation of advertising in the digital world, however, it’s no longer enough to simply post a photo and #goodvibes.

Facebook lends itself as an incredible platform for brands to build themselves effectively and reach huge audiences. The real challenge has become the sheer volume of branded content out there and trying to cut through the noise.

Despite the notion that we are rational beings that make rational choices, we are in fact emotionally driven, particularly in our decision-making. It’s this human nature that makes effective branding and its proper implementation important for every company.