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An organization’s website should serve as the foundation for all of its marketing efforts. In order for a website to function as a sales prospecting and/or deal-closing tool (and every website should) it must be strategically planned and developed and then managed with discipline toward specific goals and objectives.

Few businesses enjoy predictable and continual stability. In some businesses, like tourism and retail, seasonal fluctuations are somewhat predictable but no less of a challenge to year-round sustainability. The following strategies and tactics can help to boost short-term business demand during a downturn without significant cost.

Most organizations reach a point when they realize that business growth is leveling off. In times like these it’s important to make strategic changes to tactics to build the base you need in order to support your goals and objectives. Here are some time-tested methods for changing the size and profile of your base.

Is your email marketing working as hard as it could or generating results you need to help reach your business goals? Here are some easy-to-implement, cost effective and measurable ways to get the most out of your email marketing efforts.

Effective market research can help you determine the need or interest level for your product or service. And in today’s information-packed, fast-paced world, consumer habits and attitudes can change on a dime. Ongoing market research is essential to a strategic marketing plan.

If your digital marketing strategy includes Google Adwords advertising, you’ve probably heard that Google made significant changes to how those ads appear in desktop search results. Here’s a rundown of what changed and what it means for you and your campaigns.

Font: Source Sans Pro There’s a dark side to your Google Analytics data that you should never underestimate. It flies under the radar and it complicates the tracking of marketing activities. This Google Analytics tracking flaw is called dark traffic and it’s not new, but it’s becoming more prevalent. What is dark traffic? Dark traffic

There’s a dark side to your Google Analytics data that you should never underestimate. It flies under the radar and it complicates the tracking of marketing activities. This Google Analytics tracking flaw is called dark traffic and it’s not new, but it’s becoming more prevalent.

Digital and social media has leveled the playing field for smaller, innovative consumer brands. These new kids on the block are creating personalities, not just brands. And they’re bringing a more engaging consumer experience to the table, setting themselves apart and giving the big brands a run for their money.

Instagram has quickly taken the social media world by storm. With more than 300 million users who share more than 70 million photos and videos each day, Instagram has grown from a network of close friends sharing photos to a global community of consumers and brands sharing moments and telling stories as they happen.