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Mahsuri Soy Sauce Launched In Malaysia

Just yesterday, I had the opportunity to witness the launch of the Mahsuri Soy sauce over at Rebung Restaurant in Bangsar. I find it intriguing that until now, there is a noticeable lack of spicy soy-based condiments for a Malay audience considering the population's penchant for piquant flavours. With this in mind, Mahsuri stepped up to fill the gaps with the launch of two bold new products, aptly named "Manis" and Pedas". The launch event was graced by the appearance of actor Shaheizy Sam, Mahsuri's brand ambassador.

Mahsuri Soy Sauce Launched In Malaysia

Mahsuri is typified by its axiom, 'Suci Sejahtera', returning to the essence of Malay home cooking. From the selection of the freshest locally-sourced ingredients to the chopping board in the kitchen, Mahsuri promises a culinary adventure. Use "Manis" to perfect that Sayur Goreng Campur like mum used to make, or spice up that Mee Goreng Mamak with "Pedas", two of Mahsuri's latest sauce to hit the market.

Mahsuri's Kicap Manis and Kicap Manis Pedas

Mahsuri is a regional first for sauce expert, Lee Kum Kee, in penetrating the Malay market. Debuting in Malaysia, Singapore and Brunei with a subsequent launch in Indonesia, Mahsuri is slated to become a staple of the Malay household, helping cooks on their culinary pilgrimage and empowering them to chronicle their gastronomic discoveries.

Shown here are the various Mahsuri sauces

Certified by JAKIM, Mahsuri is wholly halal, and has zero tolerance towards preservatives. Mahsuri's soy sauces are made of non-genetically modified soy beans and all of Mahsuri's products will be made available in all major retail outlets in Malaysia. The pricing itself is rather cheap, at only RM5.20 for a 410ml bottle of "Kicap Manis" or "Kicap Manis Pedas"

Shaheizy Sam and Chan Shiao Chew during the launch event

"For a while now, we (Mahsuri) have been enraptured with the cooking traditions of a typical Malay family, where the preparation of a meal is sacred to a harmonious household", commented Chan Shiao Chew, Regional Marketing Manager for Mahsuri. "Mahsuri is here to help Malay cooks make confident choices when cooking by offering quality products at reasonable prices", she added.

Make your choice, Pedas? or Manis? , or like me, you can have them both!

"Working as an artist entails identifying with your audience and invoking emotions from within. Just as an actor's value is appraised by their versatility, be it as a hot-blooded tyrant or an endearing boy next door, so do cooks with their ability to conjure different flavours to suit different palates," said Shaheizy Sam.

Shaheizy Sam, Mahsuri's brand ambassador

Mahsuri's soy sauce differentiates itself from the crowd of typical sauces available on the market today by sprucing up its range with an Asian piquancy that tickles the tip of the palate. I would think it's a more Malaysian styled sauce, with that extra 'kick' needed to have people craving for second and third helpings.

Some of the dishes from the buffet spread that uses Mahsuri's soy sauce

In addition to its two popular kitchen standars, the all-time favourites "Manis" and "Pedas" flavoured sauces, Mahsuri is also available in "Tiram" and "Perapan Ayam" to meet the requirements of the different variety of dishes and occasions out there. With additional flavours in the pipeline coming in the next five years, Mahsuri is all for perfecting recipes and uplifting dishes. Check out their facebook page at http://www.facebook.com/MYMahsuri for more information.