As the president of Enroll America, Filipic has been tasked with taking one of the most politicized and divisive pieces of legislation in recent American history and turning it into a kitchen table, family-friendly consumer issue. No red states, no blue, just millions of people finding out about whether and how they and their families can benefit.

All while the other side keeps up a drumbeat about Big Government, big costs and big disaster for America and Americans.

Enroll America was dreamed up by liberal advocates of the health care law and conceived as a way of bringing together a variety of stakeholders — consumers, advocates and the health care industry — to help people learn about the law and sign up.

A lot is riding on Filipic’s success. The administration hopes to get 7 million people signed up between October and March, and it wants 2.7 million of them to be reasonably young and healthy to offset the costs of the older and sicker Americans who are more likely to enroll.

But Obamacare has been mired in controversy from the get-go, and the White House’s postponement of employer coverage rules set off new recriminations. Polls show that millions of people are skeptical, confused and often downright hostile. But there are also millions of Americans who can benefit. “It’s the law of the land,” Filipic told POLITICO. “And there are families who want affordable health care.”

Since becoming the first president of the organization earlier this year, Filipic has been building a staff and an army of volunteers that will use a medley of tools to try to make the health law about health, not about politics or the role of government. They’ll use social media, websites and targeted door-to-door canvassing, while they’ll also offer all sorts of technical assistance to stakeholder groups that will play a role in enrollment.

Filipic wants lots of emphasis on personal encounters, whether at a farmers market or church or someone’s home. “It all comes back to trusted voices,” she said.

If it sounds like a campaign, it is.

At 31, Filipic is a veteran of several political campaigns and public outreach efforts. Her first political job was as a field organizer in Tom Daschle’s losing 2004 reelection bid. She later worked for the 2008 Obama campaign (she met her husband during early canvassing in Iowa) and the White House Office of Public Engagement. She also did a stint at the Department of Health and Human Services during the push for the health law.

And while Enroll is a nonpartisan organization, her ties to the White House have given it a political tinge. But even though she’s employing political campaign tactics, she wants to use the language of ordinary Americans.

“We’re getting the facts to consumers,” she said. “And there’s a lot of power in that.”

Once people get the benefits, the hope is that the controversy will die down. And if that actually happens, about five years from now, Americans will be enrolled — and Enroll America, she said, can go out of business.