“[] what sets the great entrepreneurs apart from the pack is not a high tolerance for risk per se, but their ability to judiciously assess and manage it. They strategically pursue only those opportunities with enough upside to justify the possible downside. It’s one of the key skills that makes entrepreneurs successful.

[] “[I]f you are not genuinely pained by the risk involved in your strategic choices, it’s not much of a strategy,” says Reed Hastings [CEO] of Netflix.” Reid Hoffman and Ben Casnocha, The Start-up of You book, pg 176