"The Nike+ FuelBand SE remains an important part of our business," the company said in a statement emailed to Re/code. "We will continue to improve the Nike+ FuelBand App, launch new METALUXE colors, and we will sell and support the Nike+ FuelBand SE for the foreseeable future."

"We will continue to leverage partnerships to expand our ecosystem of digital products and services, using NikeFuel as the universal currency for measuring, motivating and improving," the company said on Friday.

As Re/code then notes, that's not a categorical denial of the original report that the FuelBand was in its death throes. (If the unit is doing so well, why are most of its staff being let go?)