Posts Tagged ‘letterbox distribution’

Everyone in business knows: if no-one knows you exist, how are you going to sell your service and succeed? Well, leafleting in the form of a door drop marketing campaign is certainly a good start. However to make your message effective, it’s worth making sure that your printed flyers really are the answer, doing the best job for the best results.

My reason for wanting to pass on a few tips is simple: I see so many leaflets designed without any real thought or prior planning; the waste is huge and expensive.

Consumers are swamped by advertising nowadays and it’s easy to turn away and ignore the lot. If you want to be noticed, spend a bit of time on the wording in your leaflet.

Deciding that flyer distribution offers the best showcase for your product is one thing – but you have to address the creative concept because this is the ‘selling’ part. And you need to keep it simple.

So just how do you fill that blank piece of a5 that is going to play such a major part in your flyer distribution? It’s a balance between being informative and creative. For letterbox distribution, you want your printed leaflets to be eye catching enough for people to pick them up from the mat and read them, but not drowning in so much graphic design that the most vital information is missed. Readers have to see at a glance who, where, what, you are and how they contact you.

Ask yourself, ‘What is the message I want to put across?’ Focus this to a fine point so you don’t waste leaflet space telling people things they don’t need to know just yet. Keep in mind the walk from the front door, to the bin, to the recycling cart.

So many businesses get this bit wrong; without answering these simple questions, you risk losing hundreds, thousands, millions or billions of potential buyers:

What is it about your event that will make people want to attend?

What are the unique selling points (usp’s) of your product or special offer?

What do you offer that your competitor doesn’t?

What particular product or service are you trying to promote?

How can this be made eye catching, different, worth a second look?

What draws your eyes and attention to a printed flyer?

When it comes to design for door to door leafleting, less is definitely more. If something isn’t necessary, then leave it out. At worst, put it in small print in a corner of your flyer or substitute words with an image. Thoroughly proof read and hey, you’re ready for leaflet delivery around London.

Be good to hear your comments. How successful was your last door to door leafleting? Can I help you with any more golden tips?

Let’s face it, we’re in the digital works best era and anything that doesn’t embrace online must be a waste of time. True or false, or is there a half way? I think there is and door to door leafleting or flyer distribution services are more popular than ever in today’s crazy digital-fits-all world.

Why? Well, every day of my working life I’m getting calls from business owners and marketing managers asking me about the mechanics of a successful leaflet distribution campaign. Yes, using good old door drop marketing.

It isn’t that they’ve given up on going digital or that they don’t believe an online presence works; they all have websites and most are engaging in regular online activity. Yet time and again, the message they give me is that it’s the digital ‘overload’ that’s the problem.

We’re all getting swamped by the deluge of digital advertising and the point about leaflet delivery is that you can’t just delete the thing. You have to pick up a flyer or pamphlet, and you have to do something with it, even if it is a walk to the bin. Few of us pick stuff up from the doormat without at least a quick glance through, in case we miss something important or bin good news.

This distribution business needs good planning; you can’t just go round chucking leaflets through doors with a vague, foggy idea of what you’re hoping to achieve. Some things to think about are:

your business aims and objectives

your focus market, where they live and in what type of home

a planned strategy to fit the above

Leaflet distribution is booming and judging by the constant return of customers, it works big time. Most businesses report a gain in sales.

Okay, now back to the digital. Whatever you do, make sure your flyer design matches the design on your website, including your logo. Choose a good quality printer to reflect your standard. Far too many flyers I see have been hastily put together with scant regard for any artwork or design. That’s 50% of your potential customers lost.

When it comes to contact details, you’d be surprised at the number of leaflets I see going out for large scale letterbox distribution that have no mention of a website. This is the first thing the vast majority of us look for. Young or old, it’s the way consumers now decide. No website and that’s another big portion of your leaflet distribution binned. A website nowadays denotes professional; it means easy contact, testimonials, reviews, comments, images, prices and a list of services.

So you see, it’s not about dismissing digital, but it’s certainly not about dismissing leafleting. The two go hand in hand, door to door. A good leaflet or flyer leads to reading, going to website, making contact…and hey, a good sale.