No. 23 Budweiser

Brand value: $18.6 billion
Consumer perception rank: 61

Budweiser (including Bud Light) is the biggest brand for Anheuser-Busch InBev. Bud is now the No. 3 beer brand in the U.S. behind Bud Light and Coors Light, as volume in the U.S. shrank for the 23rd straight year in 2011. The brand has made strides internationally under AB InBev's watch. Global volume grew 3.1% in 2011 and the brand is now the world's fifth largest brand (Bud Light ranks No. 2). Bud derives 44% of its sales from outside the U.S.