The band Faithless have a signed a deal with Fiat, the car manufacturer, in a
move which may signal the future of the music industry.

This Sunday, during Big Brother on Channel 4, a three-minute advertising break will be filled by a video for the dance group's new single "Feelin' Good".

The Italian car company have paid for the video which will not appear as an advert – a blue Punto Evo car will make a quick appearance however, it has been reported.

Next week, 30-second edited versions of the same video will form part of a normal Fiat advertising campaign. A special edition of the car, called Feelin' Good, is also to go on sale.

Faithless, who don't currently have a record company, were not paid to make the video but could reap the rewards from future single sales.

Sister Bliss, founder member of Faithless, told The Independent: "They want to sell cars and we want to sell music, it's getting that symbiotic relationship to work, which is interesting and challenging."

The relationship could herald the future of the music industry which has suffered in recent years due to a decline of album and single sales caused by the rise of piracy and free music on demand, available on the internet.