Social media platforms have become powerful marketing tools, offering businesses information about their audience and new ways to communicate more directly with their target market. Here a few reasons why your business should have an active social media presence:

Showcasing Your Brand — Being active on social media is one of the most cost-effective ways of getting online exposure. It has never been easier to connect and share information online. More than 2 billion people are active on social media, and having an active presence enables your company to be more visible to your target audience (and could even enable you to reach a whole new audience).

Connecting with your Audience — Social media platforms make it easier than ever to connect with your audience and to get to know your customers. Not only can you see which demographic is interested in your business, but you also get the opportunity to connect with your clients in a more personal way. You can see what people are saying about your business and are able to quickly get feedback comments.

Creating a loyal following — Social media isn’t yet viewed as a marketing tool to most people. Your audience is more likely to be receptive to hearing about your business because they don’t view your post as an ad. People like being able to connect with others and by showing off your personality, you are putting a face to your brand.

Increasing visits to your website — There are over 1 billion websites on the web today so anything you can do to make your business stand out from the crowd is going to be beneficial. Not only can you share content from your website to social media to get more exposure, your social media accounts will also affect your SEO score, ranking you higher on search engines.

In this day and age, an active social media presence can do wonders for your business. Are you doing what you can to build yours? Here is an article highlighting a few additional reasons why social media is important for business.