The new report types will feature fields for use in cross-client reporting, so agencies can see trends across their client base. New reports added include Geo Performance, Demographic Performance, Ad Extensions Performance, Destination URL and Creative Conversion.

The API will also support Campaign Experiments. This feature lets advertisers easily deploy A/B testing, so they can see the effect that tweaks to their campaign can make, in real time.

The Geo-Targeting change will let agencies specify whether to target by the physical location of the viewer or by the location the person specifies in the search.

With the release of the new API, Google will be sunsetting API versions v13 (ReportService and TrafficEstimatorService only), v200909, v201003, v201008. BidLandscapeService will be moved to the DataService.

About The Author

Pamela Parker is Executive Features Editor at Marketing Land, MarTech Today and Search Engine Land. She's a well-respected authority on digital marketing, having reported and written on the subject since 1998. She's a former managing editor of ClickZ, and worked on the business side helping independent publishers monetize their sites at Federated Media Publishing.