ViewpointHow to Increase the Value of Your Company by 25%, TschohlShark Attack, Barnhardt• Overcome Uncertainty, Valas• Your Sneeze Policy, Okel• 7 Words that Can Hold You Back, Russ• It Is Not about the Product, It is How the Customer Feels, Wold• The Proposal and the Sale are Miles Apart, Gitomer• Letter from the Editor, Tienter

Look for these connections between articles within the current month's issue and with past issues, too. You may find yourself thinking about a topic in a new way!

• "It is Not about the Product, It is How the Customer Feels" and Letter from the President & • Letter from the Editor
• Barbara Wold's article describes 6 ways that you can make customers feel appreciated and earn their business. Her insights relate directly to Judy's and Tonya's customer experiences this month. When a computer repair shop "resolved the issue immediately" for Judy, they earned her loyal business. On the other hand, Tonya's property management company kept putting off issues that needed resolving and left her frustrated.

• "The Power of Facebook Audiences" and • "What Really Happens When You Boost a Facebook Post?"
• Chad Brownfield and Ted Janusz both address the channel of Facebook advertising and Facebook's clout with today's consumer. Janusz's article last month revealed some weak points of using the system, though Brownfield explains how those weak points can be overcome. In fact, he outlines an easy and successful path to social media marketing and "boosting" on Facebook.

• "Overcome Uncertainty" and Part 5 of Vac Distributor feature ― A.E. Carter:
• This month, Elly Valas discusses the need for certainty in uncertain current event climates. She encourages businesses to provide their customers with a sense of confidence and certainty through service and quality. A.E. Carter understands this need for certainty and has grown their company through policies like guaranteeing correct delivery orders and guaranteeing extended business hours.