A new era for the NBL

It was about time the NBL replaced that horrible looking web 2.0 style logo and aligned themselves with something more relatable for the fans. With the growth of the sport globally over the last decade, it’s important to stay relevant. NBL General

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It was about time the NBL replaced that horrible looking web 2.0 style logo and aligned themselves with something more relatable for the fans. With the growth of the sport globally over the last decade, it’s important to stay relevant.

NBL General Manager Jeremy Loeliger explained their focus for the brand moving forward.

“We have an ambitious goal to reposition the NBL as the number one summer sports entertainment brand in Australia and New Zealand, and today’s announcement is integral to achieving that, along with securing a broadcast deal, which we are progressing with.”

Personally, I like how bold the logo is and it stands on it’s own in black and white with no gimmicks. It’s honest, straight to the point and has timeless appeal.

You could probably sift through all the basketball logos created for professional teams in the last 50 years and find a bunch that are remarkably similar (the old Detroit Pistons logo comes to mind), but I think their former branding proves that trying to be too different can end up doing more harm than good. Sometimes referencing the past can help build an association and vision for the future.

Familiarity and consistency is the key to any successful identity and this rebrand is unmistakably basketball.