#ELLEloves: Trademark

Fashion editors have been buzzing about Trademark, the new line from sisters Pookie and Louisa Burch (daughters of retail mogul Chris Burch and former stepdaughters of Tory) since it launched last February. But with the opening of its impeccably designed flagship store in New York City's Soho neighborhood (neatly coinciding with the start of fashion month), it seems like Trademark is everywhere. And for good reason: The classic preppy clothes look a little like A.P.C., a little like '60s vintage, and a lot like nothing else out there.

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The momentum continues with the launch of Trademark's fall collection, which debuted with its brick-and-mortar boutique. Here, we try to narrow down our picks of the season—as illustrated ever so gorgeously by the brand's latest lookbook.

"I saw the Archer skirt at the Trademark store opening weeks ago and I'm still thinking about it, which means I'm gonna buy it. It's the goes-with-everything, insta-chic skirt I've been looking for: pleated, but subtly, not too schoolgirl-y. Then I'll probably succumb to hive-mind purchase the Paloma mules. They're owned by so many of my friends now that I'm just starting to feel left out."

"I've never been big on the switch that a lot of working girls do at their desks, post-commute, changing out of their comfy flats and strapping on knockout heels. I'd rather just slip into a pair of fashion-y flats that work just as well for the subway as they do for the fancy meeting. With that logic, I've amassed a pretty decent collection of cool loafers, brogues, and ballet flats over the years—but, I'm now realizing, most of them are black.

I'd love to have more brown/burgundy/navy flats for days when I'm wearing a softer palette and my black flats don't quite feel right. These would be perfect on those days: I love the burgundy and blue colors, the buckle (very Chloé), the heftiness of them that makes them feel high fashion, sorta like a Rochas loafer, but at half the price."

"I love a good turtleneck, but there's something special about this paper-thin ribbed guy with its modern Peter Pan collar that's so chaste yet sexy. And it's such a great layering piece for fall. Really hard to say which color I like best—I love them all!"

"I am all about a fluffy coat. Season after season I have been consistently drawn to fur, mohair, alpaca, shearling…the bigger and softer the better. Admittedly, I have amassed quite a collection over the years, but nothing as perfect for fall as this aubergine sherpa jacket. I must have it."

"I have never in my life bought a coat that isn't black. It's at the point where I consider it a personal failing, and it certainly is depressing on pretty fall days to swathe myself in such a funereal shade—it's like being in my own personal winter. The deep blue version of this lightweight trench coat is the (tiny) step out of the darkness that I desperately need."

"I am not a sleek sweater gal. The chunkier and more oversized, the better—and for the past couple of years, I've been on the hunt for the perfect fisherman-style knit to little avail. Finally, this boxy, cozy silhouette is exactly what I've been coveting. And I won't even lie, I think I want two just so I can wrap one around my neck like the model above. I think I might try to make that a thing."