How do you reach the Hispanic audience in the US? The same way you reach your other constituents – online, with social media and search engine optimization. PRSA Miami held a webinar this week focused on how PR pros can use SEO tactics to raise the visibility of their messages targeting the fast-growing US Hispanic audience.

The vast majority of Hispanic households in the US have internet access – upward of 70%. Not surprisingly, search engine marketing is the most effective – and cost effective – means of marketing to this group. There are a few key differences, however, to which we need to pay attention:

Google is the search engine of choice, and is the engine upon which you should focus your efforts.

Mobile devices are hugely popular in Latin America, and among Hispanics in the US, and…