TV Advertising Southend-on-Sea

TV advertising is still a very popular marketing ploy, and can even be used by small business for local exposure and targeting regional audiences. Check the local listings below to find TV advertisers and learn how TV advertising can impact your business.

How does Television Advertising Work?

Since the advent of the internet there have been widespread forecasts predicting the demise of television advertising. The expected dramatic decline is yet to occur, and today television remains the most effective way of creating widespread awareness.

Over 90% of consumers watch commercial television each week, with the average adult spending 26 hours each week watching TV.

Only 0.5% of people never watch television, which compares very favourably to the research showing that 44% of people never listen to commercial radio and 76% never read regional newspapers.

Is TV advertising still effective?

Television advertising does still work for many businesses. On average, over the first 28 days of advertising on TV brands can expect a 5% sales increase. Many satellite channels that have highly targeted audiences and smaller businesses advertising can record significantly higher figures.

Although consumers are feeling more distant towards traditional forms of advertising, 43% of adults still say that they are most likely to respond to a TV advertisement, compared to 13% for radio and newspaper ads.

Isn’t this form of advertising exclusively for large brands?

Many businesses still feel that TV advertising will be too expensive for them, something that is often not the case. The growth of digital TV means that many people now have a choice of hundreds of channels, with many of these channels highly focused on a specific topic, thereby offering highly targeted audiences for potential advertisers.

At one time you would have needed a £1 million advertising budget and a further £100,000 for the production of the commercial before you could consider running a TV advertising campaign. However, today with a budget of just £10,000 an advertising solution can be found.

With the range of digital channels available and the growing phenomenon of interactive TV – over 8 million people have now interacted with their televisions – a range of advertising options on TV are available. These include straightforward advertising, sponsorship, interactive competitions, and product placement will also soon become possible.

How does the process work?

To advertise on TV it’s best to hire an agency. Agencies have experience in dealing with all types of campaigns and can offer invaluable advice before proceeding. In addition, agencies negotiate with contractors, plan your campaign with your target audience in mind, monitor ratings, and help track the results. They also tend to advise on who to recruit to produce the commercial.

In an attempt to get a better price dealing direct with TV contractors can seem like a good idea but in practice you’d be leaving yourself open to be exploited. The advice and knowledge of an experienced agency is invaluable.

Tips for Creating TV Commercials

Television advertising has become much more affordable over recent years but if it doesn’t work it can still be a very expensive exercise. The success of your television advertising campaign depends on the level of targeting and the quality of the commercial.

The following tips illustrate how to avoid the potential pitfalls and create a television commercial that gets results.

Decide on a Budget

Without knowing your total budget for the whole campaign it’s impossible to know how much to spend on your commercial. Decide on a set budget and stick to it. In general the commercial should cost in the region of 10-20% of the total cost of the campaign to produce.

Hire a Production Company

Some companies, particularly in the US, produce their own television commercials in-house but this isn’t recommended. The agency you are using to plan your campaign should be able to recommend a good quality production company. Bear in mind that they are probably receiving a commission for making the recommendation so always do your own research.

If you’re searching for a production company on your own don’t be afraid to ask questions. It’s best to arrange a meeting to discuss the commercial, as this also helps to identify who are the third-party agencies who simply receive your brief, pass it over to a production company, and charge you a fee for doing so.

Before confirming anything arrange for a contract to be drawn up that states the objectives of the commercial and a breakdown of the costs. This prevents any extra unexpected costs arising once the commercial is being produced.

Finally, after hiring a production company don’t take a hands-off role. The may be professionals but their professional producers, not marketers. Make sure that they always have the original concept and vision in their minds, otherwise they may drift and produce a fantastic visual commercial which simply doesn’t produce sales.

Decide on the Type of Response Required

There are two main types of television commercials – immediate response and branding.

Immediate response commercials are particularly common in the US and focus on encouraging the viewer to take action immediately, usually through phoning a number. Commercial ads in the UK sometimes focus on immediate response as well, particularly finance and loan consolidation companies.

Branding commercials focus on image association, where the aim is to make viewers feel good about a brand through the imagery. Most commercials in the UK, particularly on the mainstream channels, focus on branding.

The advantages of immediate response commercials are that you can tell instantly whether the ad is working through simply checking call statistics. The downside is that it only tends to work for business products and services, and some local consumer services if the...

This page provides relevant content and local businesses that can help with your search for information on Marketing Consulting on Customer Segmentation. You will find informative articles about Marketing Consulting on Customer Segmentation, including "Segmenting Your Customers - Uncovering Hidden Value". Below you will also find local businesses that may provide the products or services you are looking for. Please scroll down to find the local resources in Southend-on-Sea that can help answer your questions about Marketing Consulting on Customer Segmentation.