Sterling, a Nottingham based training
provider, is expanding its business into the Peterborough and
Cambridge region.

The company's representative in this
area is Chris Cordery, who has twenty years experience as a
professional trainer. Chris himself specialises in Leadership and Team
development and Investors In People, whilst his colleagues at Sterling
offer training in a broad range of subjects including Management and
Supervisory skills, Health and Safety and Sales and Marketing.

Sterling offers two services:

Advice

In today's competitive market place it
is often the superior knowledge, skills and attitudes of staff that
make the difference between business success and failure. Developing
these does not happen by accident and specific learning activities
targeted at business needs can put one business ahead of its
competitors. "At Sterling," Chris says, "we do not
assume that staff who have training needs necessarily need to go away
on expensive courses. Research shows that the workplace itself
provides excellent opportunities for learning and we believe that this
should be utilised as much as possible." To be effective
work-based training requires setting up and Sterling can provide the
necessary advice.

Sterling also helps client companies
to set up efficient induction programmes to get new recruits fully
operational as quickly as possible. It assists organisations in
planning training and development so that they are targeted precisely
on business needs. In this connection Sterling also provides advice
for companies that are considering introducing Investors In People.
Convincing staff (and sometimes senior executives too) that IIP is
worthwhile can be challenging and strategies for efficient
implementation are not always obvious.

Training Delivery

When specific training is needed
Sterling can provide it and the company's philosophy is that learning
should be as practical and enjoyable as possible. "At Sterling we
believe that people learn best through practical experience and by
having fun", Chris says. "There is also a good business
reason for learning in this way. New skills and knowledge acquired by
practical application are transferred to the workplace much more
readily than learning that is solely theoretical".

Instead of simply offering standard
courses, Sterling prefers to work with companies to ensure that
whatever training is provided is tailored to meet specific business
needs. "We prefer to be flexible in this way because it enables
client companies to train their people in ways that suit them and are
cost-effective", Chris claims.

What makes Sterling different?
Sterling realises that there are a large number of similar
organisations but Chris believes that his company is different.
"At Sterling

No client or piece of work is too
small or too large (we will train one person or large numbers)

We are fast and flexible - we can
react swiftly to client needs and provide training in a variety of
ways (coaching, seminars, workshops for small groups and sustained
development programmes)

We have Investors In People
recognition - clients receive training from Sterling trainers who
are themselves extremely well trained

We work to ISO 9001:2000 - clients
can be assured of a Quality service

We offer accredited training if
clients want it
Institute of Leadership and Management
Chartered Management Institute
Institute of Sales and Marketing Management
Institution of Occupational Safety and Health

Our training is extremely
practical and fun - we keep theory to a minimum and our training
sessions are packed with practical tasks"

If you would like to discuss any ideas
you have for developing your workforce, contact Chris Cordery, details
below.