The list of pledges, the site says, would be saved for future Kings games under a new ownership group, and many hope, a new arena.

Dave Weiglein, better known as Carmichael Dave, told KCRA 3 that the fundraising effort is also designed to show the NBA that Kings fans are willing to pledge support, despite slagging attendance.

"This demonstrates to the NBA and to these owners that there isn't slagging attendance in Sacramento because we don't care about basketball, it's because the owners have just completely let us out to dry," Weiglein said.

Reports surfaced last week that the Maloof family was prepared to sell the team to a Seattle-based investment group. Upon the news, other deep-pocketed individuals have expressed interest in buying the Kings -- and keeping the NBA team in Sacramento.

An investment firm that recently purchased the Downtown Plaza has also entered the fray by expressing interest in building an arena at the mall site. JMA Ventures conducted a feasibility study when it purchased the plaza about the possibility.

Fans and businesses can go to HereWeBuy.org to pledge season ticket purchases and other sponsorship.