Alex Longmore, who’s styled the likes of Little Mix and Emma Bunton, believes actresses in Hollywood may no longer want to wear Marchesa because “they will not want anything to do with Harvey, his entourage or his family”.

The celebrity stylist met Georgina Chapman in London and told Newsbeat: “She works very hard. Up until now, her and her business partner have been clever with how they’ve marketed their brand.”

Rita Ora is often seen in Marchesa. She starred in Southpaw alongside Jake Gyllenhaal, which was produced by the Weinstein Company.

Others who have worn the label include Selena Gomez and the Duchess of Cambridge.

Image caption The Duchess of Cambridge has worn Marchesa in the past

So how will the allegations against Weinstein affect the Marchesa brand?

An American jewellery company was due to produce a range with Marchesa but in a statement to The Hollywood Reporter, Helzberg Diamonds said: “The company is not launching the Marchesa brand at this time.”

The diamonds are still available on Helzberg’s website but without the name Marchesa.

Marchesa has also postponed its Spring Summer 2018 Preview.

Image caption Tyra Banks, Kim Kardashian and Kanye West attend a Marchesa fashion show in 2013

Brand strategist Andi Davids told Newsbeat, Marchesa needs to do damage control and “make clear that they don’t condone his [Weinstein’s] behaviour”.

“Her brand started to take off right around the same time as their relationship.

“But if it comes out that she didn’t know about these types of allegations, people would actually support her as a potential victim as well.”