Netflix Inc. and Mattel Inc. will launch an original animated series for kids of all ages based on the popular Mattel franchise, Ever After High. The new series will premiere in all Netflix territories early next year.

“Today’s kids want to watch their favorite characters anywhere and everywhere they are. Netflix is the perfect home for developing and expanding the already enchanting world of Ever After High,” said Michael Riley, vice president franchise development and content distribution at Mattel. “We’re excited to be working with Netflix and for the show to be a part of its growing portfolio of original kids programming.”

The Netflix original series will be preceded by a movie, Ever After High Spring Unsprung, in early 2015. The 12 episodes of the Ever After High series will follow.

New Products

Moose Toys launched Pikmi Pops, its newest collectible toy. Pikmi Pops come with a plush character, an assortment of surprises including stickers and charms, and a message of encouragement, which are all delivered inside a lollipop package. Each character also comes with a hang loop and a lanyard. Videos featuring Pikimi Pops have already amassed millions [...]

Elemental Path launched an Indiegogo crowdfunding campaign to support its newest product in the CogniToys family, STEMosaur. The STEMosaur is a customizable toy that doubles as a learning companion for children, with a more hands-on approach featuring science, technology, engineering and math (STEM) elements, as well as lessons in coding. The Indiegogo campaign aims to raise [...]

3Doodler partnered with Cartoon Network for its 3Doodler Start Powerpuff Yourself Pen Set and Activity Kit. The kit features a special edition 3Doodler Start Pen, new themed DoodleMolds, DoodleBlocks, and a new plastic color pallete for kids to create their own Powerpuff adventures.

K’NEX brought back its Kid K’NEX building set line for kids ages 3 and up. The line is designed to get kids’ imaginations active with colorful, kid-friendly, made-in-the-USA rods, connectors, and blocks. Each set comes with building ideas or kids can come up with their own designs. The sets also aid with growing key developmental abilities [...]

Jay@Play will launch its new Playbrites Magical Fun Faces line, available at Toys “R” Us stores nationwide and online this September. Playbrites are a line of characters that light up to turn any ceiling into a magical light show. Kids can add different accessories to each character, such as eyes, ears, noses, and mouths. All [...]