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Here are practical online business strategies that can be implemented by small, growing businesses.

The internet plays an important role in keeping companies profitable. From large corporations to small startups, they all use the internet to tap into their markets, most of which use the internet. So if you would like to know more about the intricacies of online business then here’s what you should know all from an extremely successful internet entrepreneur Kotton Grammer.We’ve been aware of Kotton Grammer for a while now, and as he is well known in the digital space, he provides sound advice that can be helpful to businesses wanting to reach more customers online.

Facts About Online Business

To fully appreciate the importance of online business, it’s important to look at the facts:

– According to a 2014 study released by Retailing Today, around 81% of shoppers perform online research before they make large purchases.
– According to a 2015 study released by Google, around 51% of smartphone users found new sites and products through their mobile devices.
– According to Internet Retailer, mobile commerce takes up around 30% of the total U.S. commerce market.
– Finally, according to Search Engine Land, around 78% of local mobile searches lead to offline purchases.

The stats speak for themselves. Businesses need the internet to reach interested clients, particularly those who use mobile devices to browse the internet. So if your small company doesn’t have any online presence then you’re missing out on a lot of sales. As customers have become use to the idea of purchasing products and services online. The biggest problem is that the majority of business owners have no clue how to market online or what strategies to implement. Which is why Kotton Grammer is set to partner with a film studio on a marketing video series for business owners. The following strategies are an example of what you’ll be able to expect from this new online series.

Strategies For Online Customer Engagement

The purpose of all online business strategies is customer engagement. Whether it’s to promote your brand to an online audience or get them to directly buy your products through your site, you want them to know that your business is available on the internet and within easy access. To make this happen, you will need to implement the right strategies, and here are several suggestions to help you get started:

Business Video Content

First of all, you will need to create a lot of content, and then distribute them all over the internet. The best types of content are videos and podcasts, but you can also create articles or newsletters. If you have an idea for a unique content, don’t hesitate to try it. The more unique and valuable your content is, the better. Video content goes a long way as it gives the viewers something easy to understand and follow along. It no surprise that Youtube is one of the largest websites in the world.

Search Engine Optimization Campaign

Secondly, you should set up a Search Engine Optimization (SEO) campaign. The idea behind SEO campaigns is to target a particular keyword and then take the number one rank on Google’s results page for that keyword. For example, let’s say that your site wants to sell fishing rods. The purpose of you SEO campaign is to make sure that whenever someone types “fishing rods” on Google, your site will appear on the number one spot on Google’s search results page. This can drastically improve your website traffic as potential customers who are searching for a product you sell can easily find you.

Social Media Marketing

Thirdly, you should set up a social media campaign. Set up an account on Facebook, Twitter and any other site where you can find your target demographic. Remember that the purpose of any social media campaign is to connect with your audience on a more personal level, which is what social media was designed to do. Also, social media accounts can be used to release news about your company, your products and anything else you want your clients to know. This is a great opportunity to share pictures, videos and news having to do with your product. Consumers following your company’s account on social media are more likely to make additional purchases as they have already shown an interest in your brand.

Finally, you will need to create an up-to-date website. Aside from being attractive and user-friendly, you will also need to make sure that your site’s contents are compatible with the latest apps and mobile devices as well as optimized for search engines. This way, you will be able to engage the right type of audience online. For additional business tips click the link to learn why hiring a digital marketing agency might be the right move to increase revenue for your business. The article was written by Online Impact a digital agency that has also teamed up with Kotton for the creation of the online marketing video series.

Apple has launched a new version of the MacBook Pro and it has a unique feature. This is an OLED touch bar on the keyboard. It replaces the F keys on the laptop. By using it, you can insert emojis and other special characters in your text. It is one of the recent updates performed by Apple on the MacBook Pro laptop line.

What does the new touch bar have to offer?

The touch bar is one of the advances in the design of the MacBook Pro. It took 18 months to develop and provides users with dynamic shortcuts which are fully programmable. Examples of these are shortcuts for the volume controller, managing windows among other activities.

OLED retina display technology

The touch bar is essentially an OLED screen and uses retina display technology. It is responsive to multitouch and can recognize gestures and taps too. Apple designed it to replace the traditional system functions provided by the ‘F’ buttons. Not only does it improve the overall aesthetics of the laptop, it adds some innovative versatility.

The adaptive capability of the touch bar

The touch bar actually adapts to any software you are running on the MacBook Pro to give you additional functionality. Examples of such software are browsers, photo editors, games and document processors. The ‘touch bar’ helps you to navigate in browsers, edit photos and also provides you with textual suggestions during typing. Some of these suggestions are also emojis which would appease those that use them a lot.

How it came about and its ability to enhance the user experience

Apple added the OLED touch bar so as to bring the iPhone and iPad keyboard experience to their MacBook Pro line of laptops. In this way, users can seamlessly switch from the virtual keyboard to the physical one without feeling much of a difference. Parallels between the iPhone design and new MacBook Pro extend to the power button as well.

The right end of the touch bar contains the power button. This one does much more than power up your laptop, though. It has an integrated Apple Touch ID fingerprint scanner built in. This is just like the one which is integrated into the iPad and the iPhone. You can use it to unlock the MacBook Pro and confirm e-commerce payments using Apple Pay. In addition to that, the laptop has a new Force Touch trackpad. This one is two times the size of the old trackpad, some have stated that the trackpad is way oversized to the point of comedic proportions.

MacBook Pro specifications

The MacBook Pro is a lighter, thinner laptop than before. It has 4 USB-C Thunderbolt 3 ports, a pair on each side. These changes began with the previous MacBook Pro and have continued further. They are used for data connectivity and powering the machine. You will not find any USB type A ports on this laptop. Despite being a global standard and used in the Apple Lightning cable, they are not available in this new MacBook Pro. Which has become a thorn in users side as their existing hardware is not compatible without a dongle.

It also does not have an SD reader or HDMI port. Therefore, you have to invest in accessories so as to get the functionality that these ports bring to the computing experience. Another feature that is not available in this laptop is the MagSafe power adapter. This one is replaced by the USB-C feature. With so many ports scrapped from the design and construction of this laptop, users are thankful that it still has a 3.5mm headphone port.

The new MacBook Pro is available in two distinct models. One of them has a 13-inch screen and is equipped with a dual-core Intel i5 processor. Also available with a dual-core i7 processor, it has 8GB of RAM. This model has a 256GB hard disk and the Iris 550 Graphics Processing Unit (GPU) from Intel. Thanks to its technical features, this MacBook Pro model can provide you with 103% faster gaming and 76% quicker video editing. In addition to that, the 3D graphics in this laptop are much better than the ones in the previous model.

The other option is a more powerful 15-inch MacBook Pro. It has a quad-core Intel i7 processor coupled with 16GB of RAM. Moreover, it has 256GB of hard disk space. You can also get it with the AMD Radeon Pro 450 GPU which provides you with 4GB of Video RAM. As a result, your 3D graphics are 130% better and games run 60% faster. In addition to that, video editing is 57% faster. Both models of the Apple MacBook Pro give 10 hours of battery life. The 13-inch model costs $1,799 in the US and £1,749 in the UK while the 15-inch model costs $2,399 in the US and £2,349 in the UK.

Mixed reviews and problems in this new laptop

Users of the new MacBook Pro had generally negative reviews of the newest laptop. They also all had one thing to complain about, its battery life. The laptop hardly even went for half of the promised time span with many of them getting fully depleted after only 3 hours of use. There have been widespread reports of battery problems in the new MacBook Pro.

In addition to that, users complained that the keys are noisy and resemble those on old laptop computers. Some users indicate that the keys are malfunctioning and not working at all. Developers attribute this to a design flaw or problems with the input subsystem of the computer.

The USB-C adapters are also reportedly slowing down or killing the laptop’s WiFi connection when you use them. No solutions have been provided yet by the manufacturer and users are encouraged to return their MacBook Pro laptops for exchange or replacement in case they run into these problems.
The Apple MacBook Pro features a touch bar which is an innovative feature in the world of laptops. It bridges the gap between the virtual keyboard on the iPad and iPhone with the physical one on MacBook laptops. This was a great and useful addition. However, the major battery problems and other issues spoiled the party for the MacBook Pro laptop. So as of now I’d recommend holding off on purchasing the newest Macbook Pro until they iron out all the kinks.

Microsoft and Apple have been against each other ever since they were founded. Apple’s battle against anyone trying to capture its look and feel has been since the 80s. But our favorite and oldest battle has always been between Microsoft and Apple. It all started with Xerox, the inventor of graphical user interface (GUI), but that’s another story. Right now, our focus is the latest invention by Microsoft that is obvious competition to Apple’s iMac and MacBook Pro combined! It took Twitter over by a storm and people couldn’t stop commenting on how Microsoft won this battle. Microsoft took the daring step and understood the age-old technique of Apple’s and used it back on them – design your own computer and pair it with your own software.

Microsoft released its own version of iMac and MacBook Pro combined and that is Surface Studio a sleek and all-in-one desktop with a mind-blowing design. Microsoft’s comeback with this beautiful device is now challenging iMac openly with its amazing concept and design along with the latest version of the OS – Windows 10. We are here to figure out how Microsoft’s Surface Studio managed to win this over the classic iMac.

Design and Style:
Regardless of whose fanboy/girl you are, we have to admit that both the designs are amazing. These two giant tech companies do know what’s pleasing in aesthetics and bowled us over with their look and feel. We also have to admit that there’s nothing new from Apple’s department. The design of iMac hasn’t changed much and remains mostly the same as older generations with an exception to it being a little more slimmer.
Yes, so both the monitors are slim but Microsoft wins this round because of the fact that it is even slimmer and unique in its design. It is the thinnest built all-in-one PC at 12.5mm.

Display and Weight:
The screen for Surface Studio looks like a whopping 28-inch 4,500 x 3,000-pixel display at 193 PPI and iMac has two options in this – a retina 21.5-inch 4096 x 2304 pixel screen or a 27-inch 5120 x 2880 pixel display at 217 PPI, or famously known as a 27-inch 5k iMac. Because of the two options that Apple has to offer unlike Microsoft, we are going to focus more on the 27-inch iMac than 21.5-inch iMac.
Well, Microsoft wins this round as well because even the 27-inch iMac doesn’t come with a PixelSense touchscreen feature that Surface Studio comes with. iMac doesn’t seem to offer anything new other than being slimmer than older models. The Studio, however, is built for those who are into art and is connected via Zero Gravity Hinge that enables the display to moved around at any angle. There’s a design mode which allows the users to use Surface Pen and Dial by making the screen back away from your face. Whatever the Dial changes on the screen, the Pen also gets the feedback of the change and matches it. It has an amazing split-in-the-middle Ergonomic On-Screen Keyboard and two spacebars as well as a wrist pad which consists of synthetic suede.

Both weigh around 9.5kg, so they are sort of equals in at least this category,

Hardware:
iMac has multiple options for this category and so does Surface Studio. They both come in three price category. So, we are going to battle against their high-end configurations to be fair to both the companies. Because they are both powerful machines we will start with Apple. The iMac comes with a 3.3GHz quad-core i5 or i7 processors, 8GB with configuration up to 32GB, 2TB Fusion Drive and AMD Radeon R9 M395 with 2GB memory.

Surface Pro is not doing badly at all in this department and ships with an i7 processor and 32GB RAM, 2TB Rapid hard drive and 4GB Nvidia GeForce GTX 980M. It’s a powerful beast for those who are into gaming as well! And, what OS is better than a Windows to play an awesome game?

The Surface ships with a 5.0MP which are front-facing 1080p with and the iMac come with FaceTime HD camera and supports a full native resolution. The speakers that come with Surface Studio is Stereo 2.1 with Dolby Audio Premium but iMac ships only with Stereo speakers.

The price tag is huge on the Surface Pro with starting range at $2999 and high-end at $4199. iMac comes with a price tag of $2999 for its high-end model making it look like a budget option when compared with Microsoft’s Surface Studio! Head over to cnet for an extensive review of the surface studio.

Conclusion:
Both are great models but we have, to be honest, and admit that Microsoft is upping their game in the fields of innovation and design even if means a hefty price tag. They are ready to change the economy and the way people think about them by also joining the field of A-class that Apple was famous for when buying a product, as who won’t be saying proudly that they own a Surface Studio now!