#W8GYMxEIR Caribbean Fitness First

W8 GYM is available in-room and for outdoor beach workouts in Antigua with roll out to properties in rest of Caribbean coming soon – making the group the first in the world to offer this piece of equipment.

Objectives

Securing a Caribbean and international “fitness first”

Cementing Elite Island Resorts’ position as Caribbean “wellbeing inclusive” leader with an offering that encourages to begin or maintain achievable, healthy habits picked up during their stay when they return home

Results

Content creation including production of social media films and in-room workout videos starring Fleur East, filmed exclusively for resort guests

Extensive social and traditional media coverage across all media platforms as a result of securing leading influencers, consumer and trade magazines, national newspapers and online TV for launch

Organic social reach of 2+ million for launch

Organic social impressions of 4+ million for launch

What They Say

“Karen
has been working with us since she launched her company. She has put us on the consumer UK media map, continually creates concepts to keep us there and cemented our brand position in the market. Karen’s results are world-class; the proof of which can be found
in the exemplary coverage we have received to date, both in traditional media and in her work with influencer and social media campaigns.”

Paula Whitehead European MD, Elite Island Resorts

“I’ve been blogging for nearly six years now and have worked with numerous PRs in that time, out of all of them I can honestly say that Karen has been my favourite to work with. She understands that the needs of a blogger are so very different to a traditional journalist, and she always makes every effort to make the collaboration worthwhile for both the blogger and the brand, which is incredibly refreshing from a blogger’s perspective. Each time I’ve worked with Karen I’ve enjoyed the entire process and experience, and my audience always love the resulting blog and social posts.”

Catherine Lux, founder, The Lux Life Blog

“Working with Karen is an absolute pleasure because she understands both sides of the creative-client partnership. She pays close attention to detail, is impeccably organised and the time she has spent learning how social media and blogging “work” has obviously paid off. She designs innovative projects and has the skills to make them happen. I’d definitely recommend working with her – and hope to myself again in the future.”

Abigail King, founder, Inside The Travel Lab

“In a media world where some PRs are just waking up to the importance of working with bloggers, Karen has been doing it successfully for years. She works hard to create imaginative collaborations and uses her first hand and finely tuned knowledge of bloggers to carry her ideas through. Her trusting approach is refreshing and she’s incredibly efficient, understanding and forward thinking. I have many PRs contact me every day but I know working with Karen will always be fun, well organised and beneficial for both of us “

Vicky Philpott, founder, Vicky Flip Flop Travels

“Lynda has provided Chosan with effective social media support and strategy that has enabled us to raise our profile considerably amongst media, influencers and buyers to meet our business objectives. She is creative, very dependable, can always be relied on for prompt, constructive action and is a valuable asset to any team.”

Eliza Jones, founder, Chosan

“I had the absolute pleasure of working with Louise at STA Travel. Louise is so personable and knowledgeable, is full of good ideas and very commercial in her thinking. She takes the time to get under the skin of the company and become an extended member of the team. Her experience speaks for itself, and at STA Travel she was instrumental in getting some significant amounts of coverage for us. In particular, around large projects like our £49 ticket sale to Thailand – which had people queuing and camping outside two of our stores for three days! I can proudly recommend Louise to anyone.”

Sarah Dean, Head of Marketing, STA Travel

“Emma has single handedly run the easyJet Holidays press office on our behalf for more than eight years working closely with our out-sourced partner, Hotel beds and has created solid foundations for our brand. Having worked both in-house and in an agency, she is commercially savvy, understands the demands of working in a fast paced business and has a deep understanding of how the travel industry operates. That knowledge allows her to deliver activity efficiently and in a way that gets results.”

Fiona Jennings, Communications Director, easyJet Holidays

“If you work in travel and need a PR expert speak to Louise. Quick to get under the skin of your business, she acts as a seamless extension to your team, crafting releases and pitching stories with an unerring understanding of both the target media and the audience.”

Elliott Pritchard, Chief Marketing Officer, Travel Republic

“A-ROSA River Cruises is a brand that is growing its presence here in the UK. We chose Roast PR as we needed someone who would work efficiently and effectively with our small team, to give us a share of voice across all media channels. Madeleine has excellent contacts, is known and liked by all, plus she continues to work hard to build relationships with new journalists, including key influencers who are so important to the cruise sector. The coverage we have achieved to date has been first-rate and long may this continue.”

Lucia Rowe, Managing Director, A-ROSA River Cruises UK & Ireland

“Working with Ms Daboh has been a pleasure and she has exceeded all our expectations. After many years out of the UK market we are very happy to have her expert guidance putting Cameroon back on the tourism map. She has brought excellent relationships with journalists and bloggers that have been very beneficial.”

Charles Ngouane Milla, Director, Cameroon Tourism Bureau Europe

“Louise applies a combination of creativity and strategy to every communications decision she makes and was an integral part of our PR team. Her commitment to developing strong relationships with media, paired with her quick-thinking and problem solving skills made her an ideal fit to help us respond to last-minute and high-priority requests. She’s flexible, extremely responsive and self-directed in her work, and I highly recommend working with Louise.”

“In my role of Head of Marketing at Hurtigruten, I have had the pleasure of working very closely with Emma, as she strategically plans and then executes the breadth of Hurtigruten’s PR activity. Without question, she consistently over-performs. She brings objectivity and always conducts herself professionally; she does so in an engaging manner, the net result being an inherent trust between client and agency, and excellent working relations within the media. She is a genuine asset to any marketing team.”

Richard Adams, Head of Marketing, Hurtigruten UK & Ireland

“Madeleine is a commercially sensitive PR professional, tenacious and very well connected in the travel arena. Her attention to detail means that she never misses an opportunity for ad hoc reactive/opportunistic PR, but she is also meticulous in planning seasonal, or campaign lead PR. Although operating in an external PR capacity Madeleine works hard on internal relationships, thus meaning she is a natural extension to the ‘team’, utilising their knowledge and expertise to the benefit of the business.”

Jane Atkins, Managing Director, Shearings Holidays

“I’ve worked with Emma on several occasions and she’s always provided an excellent, efficient, friendly service – she’s an ideal role model for anyone starting in the PR industry.”