“This year’s conference again showcases people who are doing the actual work of developing new markets for ethanol,” said Ron Lamberty, senior vice president of ACE. “The real-world experience these speakers bring to our conference can be a valuable learning opportunity for ACE conference attendees.”

Two fuel marketers will talk about steps they’ve taken to make higher blends available to more drivers during one of the conference’s general session discussions. Charlie Bosselman of Bosselman Enterprises and Pump & Pantry c-stores will be joined by JETZ Convenience Centers owner Bob O’Connor to explain how they’re adding E15 and flex fuel locations and how those new fuels impact their bottom lines.

“I am excited about telling ACE conference attendees why Jetz became the first retailer in Milwaukee to offer E15 and flex fuels,” O’Connor said. “Milwaukee is a low-RVP [Reid vapor pressure] market, so we can promote and sell E15 year-round, and the higher octane and lower price of E15 is bringing in new business. There are challenges, but I look forward to discussing the upside of marketing higher blends at the ACE Conference.”

Retailers like Bosselman and O’Connor know the importance of promoting new fuels with successful retail grand openings and re-openings. This year’s conference will include a breakout session in which leadership from ethanol plants Glacial Lakes Energy and Siouxland Ethanol will detail how they have pulled off effective retail introductions of E15 and E30 with well-executed retail promotions.

ACE’s 30th annual conference also features a breakout session with Bosselman Enterprises and Husker Ag. They’ll explain how they are growing their volume by supplying ethanol directly to retailers by passing on Renewable Identification Number (RIN) value and promoting ethanol’s other marketplace advantages. Attendees will leave the conference with an understanding of how ethanol producers and fuel marketers can make more competitively priced ethanol available to drivers through direct marketing to station owners.

“If you want to sell more ethanol, the easiest, most cost-effective way is by listening to the people who are already out there getting it done,” Lamberty said. “We’re proud that again this year, some of those people will be joining us and helping ethanol producers, fuel retailers and others understand how they can move more ethanol gallons.”

Register online for the conference here. More details on this year’s conference agenda can be found here.

The American Coalition for Ethanol (ACE) is powered by people who have built an innovative industry that sustainably delivers clean fuel and valuable food for a growing world. These farmers, ranchers, Main Street businesses, scientists, investors, and renewable fuel producers work together to inform consumers and elected officials that in addition to helping keep gas prices low, creating jobs, improving the economy, displacing foreign oil, and reducing greenhouse gas emissions, ethanol delivers a great deal of human good. Unite with ACE at www.ethanol.org and follow us on Twitter at @ACEethanol.