MINI + Burton

MINI SHOWROOM DISPLAY & MICROSITE

We partnered with Burton Snowbaords to bring some snowboarding action to our MINI onlookers at the 2013 Chicago Auto Show.

With our showroom green screen display, people would get into our MINI Coupe and be directed to look into the camera in front of them. Once the camera started recording, a monitor in front of the car shows the action happening on the green screen behind them. Once the video was recorded, it's then uploaded to our microsite.

MICROSITE

The fun video shows our car "snowboarding" down a snow-covered mountain with other MINIs in tow. The participants were encouraged to share their video with as many people as possible. The video with the highest number of views won a free trip for two to the Burton U.S. Open in Colorado.