When Instagram started in 2010, its purpose was to design a platform for people who want to share image-worthy moments with their friends and followers. But in less than a decade, the young and the wealthy of the world seem to have taken over.

The Congress, in its efforts to camouflage the potholes in the economy, has clearly joined the race to captivate the minds of an aspirational India in its last ditch attempt to corner the vote before the next year general elections.