Siebel 8.x Marketing Manager

Course Overview

Siebel Marketing Manager training course is designed for team members who are responsible for administering and managing marketing activities such as campaigns, programs and marketing plans using Siebel Marketing 8.x. In this course participants will learn Siebel Marketing architecture and its tight integration with Oracle Business Intelligence Enterprise Edition 10g. Participants also learn to create marketing segments and segment trees and load them into campaigns. They use the List Format Designer to create export list formats and they use the Email Marketing Server to create personalized email campaigns.
Siebel Marketing Manager Workshop also covers response management, event management and the financial planning aspects of Siebel Marketing. Using Oracle Business Intelligence Answers and Dashboards, course participants learn how to analyze marketing data quickly and efficiently. Siebel Marketing Manager course also contains information about the classic Siebel List Management.

Course Content

Siebel Marketing Overview

Identifying components of Siebel Marketing Suite

Understanding closed-loop marketing

Siebel Marketing Architecture

Identifying components of the Siebel Marketing architecture

Marketing clients

Oracle BI EE

Email Marketing Server

Marketing Terminology and Process Flow

Explaining marketing terminology

Campaigns, Offers and Treatments

Budget Requests, Funds and Initiatives

Executing Stand-alone campaigns

Executing marketing programs

Executing marketing plans

Segment Designer

Understanding the segment designer interface

Creating simple and complex segments

Moving and changing criteria blocks

Understanding counts

Cross subject area queries

Grouping criteria blocks

Generate lists from segments

Creating Segment Trees

Explaining the purpose of segment trees

Splitting and sampling

Working with segment tree branches

Marketing Plans, Programs, Campaigns and Events

Identifying Siebel Marketing objects and their relationships

Offer Management

Events

Campaigns

Waves

Programs

Stages

Marketing Plans

Using List Format Designer

Understanding List Format types

Creating List Formats

Combining Data Sets

Sorting and Splitting

Formatting

Previewing list output

List Management

Describing the list management process

Importing external lists

Creating internal lists

Response Management

Describing the response management process

Integrating with Sales

Tracking responses

Email Marketing

Creating an email campaign

Personalizing and editing email marketing templates

Understanding conditional fields

Understanding advanced email marketing features

Launching email campaigns

Event Management

Describing the event management process

Defining Event Plans, Events and Sessions

Managing Invitations

Managing Registrations

Marketing Planning, Budgeting and Financial Tracking

Creating Marketing Plans

Creating Budget Requests

Understanding approval cycles

Setting goals

Tracking expenses and budgets

Campaign Load Formats

Creating campaign load formats

Identifying and describing marketing integration objects

Describing pre-configured marketing campaign load formats

Marketing Analytics

Using Oracle BI Answers

Using Oracle BI Dashboards

Creating ad-hoc requests

Identifying pre-configured marketing analytics dashboards

Customer Reviews

Thanks to Xpertised and the tutor who walked me through all the topics with Practical exposure which is helping me in my current project.

-Waseem

Course was quite helpful in terms of understanding of concepts and practicality. Its really a very friendly environment to learn. The timing were mutually chosen, as we both are working professional.
I am quite satisfied with the course.