In an interview to a British newspaper, Freida Pinto has said, "It's just this thing that people (in India) are so fascinated by white skin."

She referred to the half-a-dozen or so fairness cream ads and added, "If a cream can give you confidence, then you really have to check your whole confidence department in the first place." With these words, Pinto has directed international attention to the elephant in the room, or, well, the elephant in our entire country. Oh Freida, in India, a fairness cream isn't just a key to confidence or beauty, it has the power to make you an air hostess or a star reporter, and it's your only hope if you want to get married. They are your new-age fairy godmothers.