Does Your Organization Have a Customer Experience Program? Thinking About It? In today’s interview, Steve Walden, author of the new book Customer Experience Management Rebooted, argues that too often our corporate obsession with metrics in customer experience programs leads us …Continue Reading →

Does a Commanding Call to Action Send Customers Running Away? We’ve all seen it. And heard it. Call Now! Buy Now! Like us on Facebook! The ads order us to take action. But do we obey? Even worse: does that …Continue Reading →

The last time I bought a car we had a very specific requirement. The vehicle had to be big enough that we could fit two bicycles inside. We’d destroyed too many bikes by forgetting they were on the rooftop carrier, …Continue Reading →

Why Should Anyone Come to Your Retail Store? (This is Part 2 of my interview with Retail Prophet, Doug Stephens. Listen to Part 1 here.) It’s tempting to believe that because e-commerce still only represents a small fraction of retail …Continue Reading →

The Advertising Industry Won’t Be Useful Anymore In his provocative new book, Reengineering Retail, expert Doug Stephens argues that the whole point of advertising was to drive people to stores and then help them remember specific brands once they got …Continue Reading →

These clips were from a talk I gave to the Marketing Research & Intelligence Association’s annual conference recently. The overall talk was about the value of market research and how to get the support and funding needed to do it. …Continue Reading →

Why I Go to the CXPA Insight Exchange Of all the customer experience conferences I go to the CXPA Insight Exchange is my favorite. CXPA, for those who aren’t familiar with it, is the Customer Experience Professionals Association. Why do I …Continue Reading →

Retail Survival = Seamless Experiences One of my favorite omnichannel retail stories is from Tesco in Korea. So when I spoke about changes in the retail world at the Seamless Africa conference a few weeks ago, I put up this …Continue Reading →

Social Customer Care is Scary, But Inevitable I won’t lie to you: there’s a lot that can go wrong when you are interacting with customers online. But more and more customers are turning to social media when they’ve got a problem …Continue Reading →

Investment Management Firm’s Success Starts With Values I just got back from an amazing two weeks in South Africa, where I spoke at the Seamless Africa Conference, interviewed people like today’s podcast guest, Nomi Bodlani from investment management firm, Allan …Continue Reading →

Tema Frank has been helping businesses and organizations market themselves more effectively on the Internet since the late 1990s. In 2001 she founded Web Mystery Shoppers Inc., one of the world's first remote usability testing companies, and one of the very few to do large-sample size usability testing.

In 2012 she launched the Frank Online Marketing Show, a weekly podcast devoted to helping Canadian companies become more successful online.

She has taught e-marketing at the University of Alberta and the Université de Pau et des Pays de l'Adour (in France), given seminars and workshops on the topic, and written about how the internet can help businesses sell more and communicate better.

She is also the author of the best-selling book, "Canada's Best Employers for Women: A guide for job-hunters, employees and employers."