For more than 20 years,ERBE has been a Phyto-therapeutic brand that specializes in active botanical ingredients,offering a contemporary interpretation of herbal formulations,treatments and practices of the authentic Italian beauty culture.Our line was originally available only custom-made in local pharmacies and herb shops in Italy,where every product was conceived and formulated to promote healing and enhance beauty,ERBE products are powerful, effective and yet gentle,pleasant and safe to use

Thursday, December 3, 2015

ERBE and the authentic Italian beauty culture

We are the manufacturer of the products ERBE by Carmen Miraglia sold in the U.S. since 1987 (exclusively made in Italy skin care line,handcrafted candles,body/face oils and hair care products)

Director of Noth America Operations, Erbe

Sue Fogleman-

2 WomenDoingBusiness

2womendobiz@gmail.com

678-708-9294

www.2womendobiz.com

www.erbeusa.com

www.erbeskincare.com

“For more than 20 years,my work has been the testimony of an ancient tradition of Italian Herbalism in the U.S.”. “From a dream of quality, herbs and alchemy came a business.” -

Ms Carmen Miraglia-Erbe founder

The Authentic
Italian Beauty Culture

A word from
Erbe’s Creator:Carmen
Miraglia

Integrating
tradition into modern practice, and the ongoing scientific research of our
Laboratorio, have made possible to create an innovative product line, designed
for all skin types and conditions, conceived to heal, improve and protect the
skin.

The centuries-old
Italian beauty culture and practice were born out of the Mediterranean
environment, with its myriad of herbs, plants, flowers, fragrances, colors and
tastes, all of which have an infinite amount of uses and salutary benefits.
In Italy beauty is contemplated and sought after for its healthful
properties, aesthetic effects and the pleasure nature promises and delivers.

Using herbs
for the care of and to heal the body has been a passion of mine for as long as
I can remember. As a child growing up in Rome and in my family
‘Pharmacia’, I was exposed to the concept natural to Italians “the concept of
natural wellness and beauty”. My family history combined with a strong
education in science and growing up with the “Italian beauty” culture provided
me with a unique perspective and knowledge. As I grew older this became a
vocation.

I created my
formulas 18 years ago with the goal of allowing others to benefit from my vast
wealth of knowledge and experience. I’ve been improving and refining them
ever since, the result: products, which are powerfully effective and yet
gentle, safe and pleasurable to use.

Therapeutic
Effects

I hope the
following synopsis will succeed in illuminating you to the philosophies,
properties and abilities of my product line

Provides
support for the underlying tissue and organs

Regulation of
the body’s temperature through the use of blood supply and sweat glands

Waste
materials are excreted through sweat glands

Sensory
formation

Pigmentation
provides protection from damaging ultra violet rays

The skin is
the primary producer of vitamin D through photochemical action

The stratum
corneum (the outer most keratinized layer) provides a passive defense against
opportunistic pathogenic organisms

In short the
skin acts as a barrier and is the primary organ through which we interact with
the world around us.

The dermis or inner layer of the skin is
where the cells called melanocytes responsible for the production of pigment
reside. The dermis also contains the fibers responsible for collagen and
elastin production, which provide strength to the skin. The dermis also
contains the layer know as the stratum germativum which is solely responsible
for the production of new cells. Another important layer is that of the
hypodermis which contains fatty tissue. Without proper care this layer
becomes thinner over time. It is important to maintain an ideal status of
natural oils underneath the epidermis to prevent fragility of the skin and
capillaries. The atrophy of the production of oils will increase the
appearance of deep wrinkles, create dark under eye circles and decrease the
elasticity of the skin in general.

The oils used
in my production process come from organically grown plants and herbs.
They are processed in a way that allows them to maintain their integrity as the
skin absorbs them. These same formula properties allow the essential oils
to reach the underlying and essential layers of the dermis and hypodermis.

What sets my
products above other’s

The coming of
the manufacturing age brought about many change to our culture. While
everyone benefits from inexpensive mass produced goods there have been negative
effects also. The majority of the products made for the skin today are
made from chemicals, which are produced to mimic the actions of natural
botanical extracts. While on the surface they may achieve desired results
they do not work effectively deep in the derma. Often times they have
negative side effects and can cause more harm then good.

In summary my
formulas and philosophy reflect the need to get back to nature and to
re-interpret and reintroduce the wonders of tradition.

What sets my
Services above other’s

We are well
known for our Herbal/Aroma/Phytotherapy facials and Aromatherapy
massages. The one-hour facials, meticulously performed by scrupulously
trained staff, have no less than 7 stages. These services leave the skin
radiant and glowing. Over the past 20 years ERBE has acquired a
particularly loyal following amongst many of New York’s famous artists,
actors and models.

ERBE SPA is
on the garden-level of a townhouse on a particularly quiet block of Prince
Street in SoHo. (196 Prince Street between MacDougal and
Sullivan Streets off of 6th Avenue.)

COMPANY
PROFILE

In 1988,our
company has created the phyto-therapeutic brand ERBE that specializes in plants
transformation and active botanical ingredients, offering a contemporary
interpretation of herbal formulations, treatments and practices of the
Authentic Italian Beauty Culture.

We apply most
of our research and formulation to create products that are truly functional
and safe to use. Based on traditional formulas from the Italian Phytocosmetic,we
are committed to continueing this tradition offering skin care products,
prepared with top quality botanical extracts, distillations, vegetable
oils and pure essential oils.

Made in Italy, this exclusive natural
line employs the active principles of organic Botanical blends for healthy,
beautiful skin. ERBE's unique, original formulae are based on the studies of
16th-century Italian herbalists, physicians and monks, which have been enhanced
over the centuries. Our comprehensive range of products for the face, body and
hair was originally available only in pharmacies and botanical shops in
Italy, where each item was custom-blended to order.

Today, the ERBE collection
is made possible by the rigorous selection of the highest-quality plants and
herbs, gathered only in their "balsamic time", the limited period
when the plants are at the peak of their therapeutic virtues.

These ingredients are then blended in
small batches using a combination of traditional and modern scientific
techniques.

We are affiliated with a prestigious
laboratory in Italy and work closely since 1988.

ERBE has
embraced and modernized the Italian Beauty Culture. Our practices are informed
by the accumulation of information that has been researched, tested, improved,
and enhanced over hundreds of years.

Authenticity
is at the heart of the brand.Tradition and authenticity inform every aspect of
our work. In fact,our comprehensive line of products was originally available
only custom-made in local pharmacies and herb shops in Italy.ERBE's Formulae
are as unique as they are original.Our philosophy and our products have their
origin antiquity and in the work of 15th and 16th century Italian herbalists,
physicians and herbalist monks from celebrated monasteries. The progenitors of
our line were originally created as treatments and remedies for physical
ailments. The knowledge these early chemists, alchemists and doctors acquired would
be,in time,combined with modern science and women's traditional expertise in
beauty.

ERBE is
recognized as the only brand reflecting the values of the Authentic Italian
Beauty Culture.

ERBE has
grown by word of mouth.Our first fans were advocates of natural beauty
solutions and later the lovers of sensuous products.Then,the passion of our
customers attracted the attention of Beauty Editors and their enthusiasm for
ERBE fanned interest in the products.(Vanity Fair,Allure,Elle magazines
etc,have dedicated well known articles to our company and to our incredibly
unique and interesting story).

ERBE products
are powerful, effective and yet gentle, pleasant and safe to use.

The origins
of our products and our philosophy behind them are based on this concept: the
perfect synthesis of the ancient knowledge of the Italian beauty culture
formulations with modern technology, bringing the art of herbal alchemy into
the 21th century and combining nature with science to put you on the healing
track that treats your particular skin condition.

ERBE’s comprehensive knowledge is
combined with an abiding respect for nature.We have a deep and comprehensive
knowledge of the organic processes and plant transformation.Our products are
the result of expertise and experience, not faith or trends.We control every
aspect of our resourcing and production.We do not simply acquire commodity
materials,nor do we hand responsibility for their transformation to a manufacturer.
We are deeply involved in every aspect of resourcing and packaging.We not only
know which herbs are used, but often the region and even the fields where they
were grown and harvested.

Everyone
knows Chamomile soothes, Rosemary stimulates, Mallow soothes if the gums are
irritated, or Calendula cream helps if your skin is flaking dry. In Italy it is
our everyday life, we always used natural remedies to cure minor ailments,
mixing and blending mixtures of herbs for all kinds of needs. The association
of various different herbs in one single product is the key to aim at various
skin conditions. These associations and relative ratio of dosages is a precise
science and this is what makes all ERBE’sMoisturizers the best appreciated
products in our lines. Our skin care products contain a blend of truly precious
essential oils and extracts, designed to target a wide range of skin
conditions. Our blends contribute in enhancing the skin’s immune system,
improve the appearance of dull skin, refresh and rejuvenate, while also
delaying signs of aging"

Eau de Perfume: a collection of 11 fragrances; 9 single note perfumes and 2 blends
of woodsy and floral notes. New combination fragrances are planned for the
future. For women and men.

Hand made candles

ERBE is designed for all skin types Our multi-use curative
formulations target specific problems, and perform many important functions:

- Provide essential nutrients and emollients

- Encourage the skin to retain moisture and heal itself

- Delay aging processes and improve the elasticity

- Restore unevenly textured skin

- Protect capillary fragility and reduce redness

- Heal and prevent the appearance of acne

- Balance sebum secretion

- Improve circulation

- Eliminate liquids and toxins from the skin

One of the earliest pharmacy in the heart of Rome where we have taken a lot of inspiration from

Some of our best selling
products:

Our Chamomile
Eye Contour Cream is an ideal day and nighttreatment that can be used as a
make-up base. Chamomile Cleansing Milk: protective and emollient ideal even for
the most sensitive skin. ERBE’s Mallow Protective Moisturizer, made with clove,
carrot, evening primrose, jojoba, yarrow and lavender, is a protective day
cream for all skin types that improves elasticity and targets irregular
pigmentation to leave skin evenly toned. Rich in nutrients, anti-oxidants,and
vitamins, the popular Royal Jelly Nutrient Moisturizer contains evening
primrose, hops, calendula, chamomile and wheat germ oil to restore dehydrated
skin. Rosemary & Propolis Moisturizer that gently purifies the skin without
drying.

only few of the many articles the most famous beauty magazines have dedicated to erbe.

japan recognizes the integrity and beauty of our products

The famous Audrey magazine describes Erbe as the"cosmetics cult"made in Italy

Carmen Miraglia,president of the
company, states:

"Growing up in Italy it was customary to be acquainted with the natural
healing methods from the folk medicine, everyone knows that Chamomile soothes
and Rosemary stimulates. These plants are our foundations applied in the
everyday life, including beauty receipts used for centuries and improved
overtime. As a former product developer, for other cosmetic companies, I became
more and more disenchanted with this world of ordinary formulations with no
functional activity but only for commercial purposes. I felt I had to go back
to what I knew best, personalized natural formulations, ready to use receipts
for beauty and personal hygiene, based on extremely pure ingredients and
without additives or chemicals but no shelf life. They were classic
preparations previously available only custom made in local pharmacies. Soon my
small artisan activity became a business and started researching for the
appropriated additives to incorporate in my formulations, without altering or
diminishing the effects of the botanical ingredients but, enhancing their
efficacy to convey and maintain the properties of our herbs, roots and flowers.

There are
“chemicals” deriving from plants and “transformed” into a preservatives or
antibacterial that may complete or enhance the functional activity of the
plants. Essential oils, in their pure form and extracted in a safe way, are
great preservatives and anti-oxidants, if we extract the active principal of
the Lemon, we obtain the “ascorbic acid” used as a preservative and so on. Many
plants, once they go under a transformation process may assume a fantasy name,
we rigorously select the additives to incorporate in our products. The process
of “transformation”, of vegetal origin ingredients, is fundamental to realize
our line of products.

We rely on the work of family owned
business for years who are determined to continue and maintain a traditional
method of manufacturing passed on from generation to generation. We work very
close for over 25 years now. Actually the new generation is more dedicated to
quality, they have chosen to improve and grow with particular attention to
quality and integrity. From our sources of the plants, their transformation and
their employment, we control every aspect of production, including our
packaging and designs. My suppliers, my graphic designer, my lab collaborators
and I have formed a trustworthy team and by learning from each other, we create
these products that are designed to be safe, functional and pleasant to use.

Another
great extract taken by Ms Miraglia last interview with Monthly Express;

- What was the
catalyst for you to start your company?

“My work is the testimony of an ancient tradition
of Italian Herbalism.
From a dream of quality, herbs and alchemy came a business.”
Born into a centuries old tradition I refined my knowledge studying herbs and
their therapeutical benefits for the health and beauty, with herbalist monks in
the Italian country side.This allowed me to discover and access a vast library
of information and philosophy of the Authentic Italian Beauty Culture, with all
its history, practices and work of herbalist monks and physicians from the 15th century.
Part inherited part collected, I accumulate a considerable knowledge and
methods of the phyto/aroma cosmetics, improving and optimizing classic
formulations, combining science with nature to make the world’s finest
cosmetics and perfumes. After spending several years working in the family
pharmacy, where each cream was made of fresh fruits, essential oils and herbs
with no preservatives that expired after two to three weeks. I remember as a
young girl in the summer my aunts making me creams out of fresh herbs and
fruits and how amazing that was every summer. I expanded into making custom cosmetics
for some of Italy’s leading families. These custom cosmetics caused a
sensation, being that each product was custom blended specifically for each
client’s skin type. Of course all was done on a small scale and before I
dedicate my entire time in developing ERBE, I collaborate part time as a
product developer for some of Europe’s most prestigious cosmetic companies, I
found myself frustrated with the synthetic nature of the products I was
developing under request, so I decided to do what my ancestors have been doing
for centuries and put it in packages and sell it on a larger scale.

- What is the essence of your business and your product line?

ERBE specializes in plants transformation, extractions
and distillation.
Our product lines have their origin in the methods and practices of
Phyto/therapy (healing with plants) and Aromatherapy (healing with essential
oils)
That branch of Aromatherapy known
as aroma/cosmetica uses the power of
penetration through the tissues of the essences, to
establish beauty treatments that are not limited to the
surface of the skin but, to be corrected in a
stable cells renewal process. The
therapeutic properties of the essential oils in pharmacology are also the
foundation of their special and profound action in dermo-cosmetics.
Essential oils perform the function of stimulating the exhausted
tissues, promote cell renewal and maintain constant the level of
purification. The best results are obtained with blends
of essential oils that work synergy with oils or creams or
emulsions and extractions. The most recent research has
developed dermo-cosmetic functional
products based on specific essences for various
treatments that integrate the therapeutic aspect-base with the
aesthetic. More practically, the plants can be considered
as a laboratory containing many chemicals, extractable
in different ways depending on the method used. From each
of these methods it is possible to obtain a final
product with specific requirements
and characteristics, with specific therapeutic indications. The extractive
techniques applied to material of vegetable nature, are
employed as well as for obtaining the pure active principle,
removing unwanted components from the plants. Aroma-cosmetics
are based on the therapeutic action of extracted herbs and flowers and
essentials oils. The sources and quality of the row natural ingredients play a
primary role, harvest must occur in season and in the (balsamic time) when the
plants offer the most of their therapeutic properti

- What
makes ERBE remarkable and memorable?

I think the absolute pure scent of the products
is a consistence positive first approach.

The natural, delicate and elegant smell that
characterizes all our products, is inviting and evocative, creating an
immediate feeling of trust and confidence for a traditional and solid history
of cosmetic manufacturing and not just another cosmetic brand with no other
origin but a lab born chemical product.Texture also plays a big role and after
using ERBE products, the biggest comment I hear “ it really worked for me,
cannot go back to other commercial products” . What is remarkable is
that I still have a faithful and growing clientele for so many years without
ever making an advertising campaign.

- From where or whom do you draw your greatest inspiration?

Of course the first “ maestro” is the work
of famous herbalist physicians from the 15th centuries.
They were the first to codify and create beauty products as we know them today.
But, I must say that the fascinating and charming word of the women in my life
as I was growing up, had the strongest influence in my future chooses. Their
life style, the attention they had towards beauty and health, my mother
exchanging receipts and beauty secrets with friend, and the smell of the
flowers in our evenings promenades, made me realize that that was
the world I wanted to leave in, a simple and elegant life style made of quality
and care.

- What are
some major things you’ve learned while running ERBE?

Confidence and trust are the major assets we have
had all along our retail operation. I learned that people are not just
consumers, I felt all the way that there is a lack of professional skills among
retail operators, they undervalue the power of honesty and loving
approach with clients. Is all aimed to make a quick sale and not to cultivate a
clientele. When I was running the retail operation, I found that people need to
feel unique and important, they have to trust that the product suggested is the
perfect and appropriate product for them. Of course this have to be sustained
by a trained personnel

- What has been your favorite or most poignant memory of
your company to date?

There are many good memories starting with my
clients bringing their teen age children from great compliments I had from
several celebrity clients but, the most moving thing is when I saw people
regaining a youthful skin and appearance a see their total satisfaction and
happiness. I have to admit that most of the people who have been
using ERBE products methodically for a long time, they kept a younger skin and
vs. people who did not.

- Any plans you can share with us about the future of
ERBE?

I see there is an empty space in the market for
true herbal products, I would like to cover that market. There is a growing
public seeking natural products but it is difficult to discern among the many
so called “ natural” “organic” brands. There is a lot of confusion and I feel
is important for me to be distinguished by that type of categories because,
regardless of their claim, in reality most cosmetic company uses the same
commercial bases as everyone else, synthetic or “reconstructed” essential oils
and inert row ingredients. So far ERBE has been recognized as the only brand
reflecting the Authentic Italian Beauty Culture and my plan is try to pursue
this concept with integrity and innovations.

One of our most recently hand made candles

A famous botanical garden close to Rome-Italy

Based on this simple concept we have formulated some of our best selling products: (to check our comprehensive line of products,please ask us our Erbe products brochure).

-Mallow day cream moisturizer.

Our mallow cream moisturizer is based on an incredible skin discoloration and sun damage protective formula, composed by cloves traditionally used for dark spots, Carrot which is a natural sun protector, jojoba for his emollient action, and yarrow and lavender which together provide a tonifying, astringent and soothing action on your skin.

The Erbe chamomile eye contour is based on this soothing and gentle
formulation, which helps the delicate part around our eyes maintain the
elasticity, reduce signs of fatigue and the appearance of fine lines.

Our eye contour is anti-irritant ad hypo-allergenic, safe enough for hyper
sensitive or allergic skin.
For centuries Italian alchemists and herbalists have relied on the concept of
herbal formulation, to heal dry skin and to ameliorate the effects of aging. It
is an age-old practice that perhaps hasn’t been improved on.

-Orange vitamin C serum,

Orange C Serum offers anti- oxidant, hydrating and clarifying qualities that work on all skin types.

-Royal Jelly Moisturizer

This special moisturizer combines Royal Jelly, Evening Primrose, Hops, Calendula, Chamomile and Wheat Germ Oil to treat dry, sensitive, mature skin as well as rosacea. In the morning, it hydrates, revitalizes and stimulates, providing an immediate feeling of freshness and softness, while restoring a luminous tone and beautiful skin. At night, it nourishes and soothes thanks to its natural emollients and nutrients that are essential for younger looking skin

Royal Jelly

extremely rich in nutrients, vitamins and active principles

Evening Primrose

anti-wrinkle, heals dehydrated skin

Hops

tonic, anti-aging, firming

Calendula

treats dry and flaky skin, sofeting, cicatrizant

Chamomile

soothing, protects capyllaries

Wheat Germ Oil

nourishing, rich in vitamins a-e-f, antioxidant

Key Benefits:

Royal Jelly is a bee product extremely rich in nutrients, vitamins and antioxidants

Our new body and hair care lines

LAVENDER BODY LOTION

HYDRATING, SOOTHING, EMOLLIENT

Lavender Body Lotion is a soft and hydrating emulsion that soothes irritated skin, protects from drying effects of hard water,improves the tone and the elasticity, leaving the skin soft, fresh and silky smooth. Ideal also for sensitive skin with diffused redness and as a nourishing and hydrating after sun lotion .The light and soft texture is quickly absorbed leaving no oily residues.The simple and natural aroma derives exclusively from the EO. of Lavender.

-Chamomile Ultra-light Moisturizer

A really effective ultra-light anti-inflammatory moisturizer.

This light moisturizer is thoroughly absorbed, simply apply after cleansing and toning with a gentle circular massage for smooth, soft and younger looking skin. Looking for something for the man in your life, our Chamomile Moisturizer works beautifully as a soothing after-shave.

Ingredients:

Chamomile

soothing, relaxing, treats damaged capillaries

Sweet Almond Oil

emollient, nutrient

Butcher's Broom

protects and restores elasticity to capillaries

Licorice

anti-redness, anti-irritant

Horsechestnut

astringent, tonic

Hawthorne

improves circulation

Karitè

anti wrinkle, tonic

Key Benefits

· Light, soothing, anti-redness moisturizer

· Hydrates and prevents coetaneous aging

· Reduces diffused redness and skin irritation

· Helps strengthen and diminish visible capillaries

· Improves circulation

· Restores a clear tone and luminous skin

· Thoroughly absorbs, leaving no shiny residues

· Ideal for men to soothe razor burn

-Calendula Body Lotion

Nourishing, Healing, Anti Stretch Marks

Our Calendula, Orange Blossom, Echinacea, Ginseng and Wheat Germ Oil Body Lotion, nourishes, hydrates and heals dry/flaky skin while protecting from dehydration and frequent washing. Prepared with precious nourishing and emollient botanicals, Calendula Body Lotion is calming and anti-inflammatory, refreshes and softens the skin leaving it toned and smooth. Calendula is also safe to use during and after pregnancy to help prevent and minimize stretch marks. The scent of orange blossom is mild and clean, agreeable to both men and women.

Ingredients:

Orange Blossom
Echinacea
Ginseng
Wheat Germ Oil

Key Benefits:

The richest of Erbe body lotions

Nourishes, hydrates, and protects from hard water

Prevents dehydration and reduce redness

Prevents loss of elasticity

Recommended during pregnancy to prevent and minimize stretch marks

Additional Notes

The mild and clean scent of Orange Blossom essential oil is agreeable to both men and women. Calendula associated with Echinacea is essential in preventing stretch marks.

THE
ADVANTAGES OF BEESWAX

ERBE USES
ONLY PURE BEESWAX, MAKING HAND MADE CANDLES WITH PASSIONATE CRAFT.

There are many reasons why beeswax candles are higher than those of common
paraffin wax, burn cleanly and longer, do not drip and do not produce harmful
substances such as soot and smoke.

To mantain
a light and pleasant aromatic odor reminiscent of honey, to perfume the house
of course,ERBE has created a collection of Candles and Scented Candles with
precious essential oils that spread in the refined aromatic notes and balsamic,
giving a pleasant feeling comfort and well-being.

To purify
the rooms, we have combined the beeswax with a very high percentage of
propolis, known for its purifying and antiseptic properties,able to refresh the
air of moist and closed ambiences and produce light more intense and golden

4 comments:

To whom it may concern...Re. ERBE has been a Phyto-therapeutic brand Calendula heals scares,minimizes stretch marks and promotes antibacterial activity... 1) Any clinical trials done… with images… if you have proof that Calendula heals scares, minimizes stretch marks and promotes antibacterial activity…2) For what kind of scars…. are the products supposed to be used??? 3) Hypoallergenic tests and other CE certificates…???4) Where there products are sold...5) If private label is possible…???

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Erbe and the authentic italian beauty culture.

Erbe is not a mass-production cosmetics company.For 25 years we have measured our success by how different we are from larger businesses that take the idea of beauty and corrupt it through mass marketing and aggressive cost cutting.Big companies do not care to know you and they only employ marketing tactics to reduce you to some abstract being, possessing certain needs and assets.On the other hand, Erbe has always been hands-on,making simple promises in the form of a highly personal and meaningful message to our clients.Other skin care lines include chemicals, which imitate the healing actions of the actual botanical extracts found in Erbe products.Chemicals achieve only superficial,temporary results and the “hope in a bottle”illusion.On the other hand, our line work deeply because is intended to cure actual dermatological problems,to provide real and lasting benefits.Erbe reclaims the wisdom of our Italian monks,whose healing practices anticipated by centuries what we think of as “modern” today. We reject the pathological pursuit of profit at the expense of the real. We want to help people enjoy lasting results rather than being caught up in a cycle of useless purchasing.