About BodyChange

BodyChange is a German-based health and wellness company that develops personal weight-loss strategies for individuals interested in slimming down. Individual programs are shared via newsletters and include recommendations on diet and exercise.

Looking for a Way to Scale Newsletter Subscriptions

BodyChange wanted to promote their personal weight-loss program and increase their newsletter subscriptions in a very competitive industry. Since we’re a Facebook Marketing Partner, they turned to Marin and our Marin Social solution, to reduce the amount of time needed to set up campaigns and decrease overall cost per newsletter subscription while scaling their ad spend.

BodyChange had run a number of successful, auction-based reach and frequency campaigns on Facebook using Power Editor. To further increase the number of newsletter subscriptions in the German market, BodyChange decided to scale up their programmatic reach and frequency buying campaigns through Marin Social.

Comparison Mode also allowed BodyChange to model how a selected audience would perform in terms of reach and CPM during different weeks, assisting the team in determining the best start date.

“Aiming to improve performance of reach and frequency campaigns which we used to manage through Power Editor, we decided to review our approach to campaign planning. This is where we’ve truly discovered the added value that Marin Social offered in this area through Comparison mode and improved work flow, which ultimately has helped us to achieve our goals.”