June 06, 2012

Can you use the new Facebook timeline for increased online brand presence on your business pages? For all the published benefits when utilized correctly, some companies are still hesitant about embracing all of the Facebook features that are available for business pages. One of the reasons that so many businesses outsource their social media content is the lack of traditional marketing awareness surrounding social networks and marketing. You cannot judge the importance or effect of a new application by user adoption levels.

Facebook Timeline For Business Pages – What Do You Get?

The changes and the new timeline give brands even more control about what is said and published on their pages. Great news for your online brand reputation drive. It also provides for much more user engagement and product branding possibilities. Whereas once Facebook business pages used to look a little drab, now you can have a massive banner at the top of your Facebook timeline for business pages. It’s in your face, full color advertising for your brand. What more could you ask for from a network with over 500 million potential customers?

Enhanced Online Brand Presence Through Social Media

It's easy to see the advantages of brand promotions using Internet marketing promotions like surveys, contests, discounts and prizes. Social media service is not new and thousands of businesses, from multinationals to startup home businesses, have already profited from using networking sites, tweets, blogs, v-blogs to put their brand on the map. As previously noted, some companies have been slow to jump on the social media service bandwagon. A general concern is they couldn't control the message since the medium is too unpredictable compared to traditional advertising platforms. This unpredictability is too vulnerable to external influences and that's just a very high risk to take. It's easy to see where these companies are coming from because social networking sites have empowered the public to voice their own opinions. Without filtering mechanisms, the power is prone to abuse.

Enhanced Online Visibility

Lost among the din is the fact that social media marketing is a platform with which to deliver your message. The latest changes introduced by Facebook provides companies more control over how they can deliver their message without compromising too much of the ability to interact with their customers. With the new Facebook timeline for business pages, information is not constrained by the shackles of a one-way exchange peddled by traditional advertising. The connection to the customer is almost instantaneous and the feedback is tracked in real time. No amount of money can substitute the feeling of customers that they have a stake in the company. Rather than be intimidated by the engagement allowed by the new Facebook timeline for business pages, companies instead should harness this new found closeness with their customers to promote an increased online brand presence.