SEO & Brand Management

Great search engine optimization has evolved dramatically in the last few years. Length of site domain registration; (I don’t see much benefit ON IT”S OWN even knowing Valuable (legitimate) domains are often paid for several years in advance, while doorway (illegitimate) domains rarely are used for more than a year.”) – paying for a domain in advance just tells others you don’t want anyone else using this domain name, it is not much of an indication that you’re going to do something Google cares about).

The exact term car insurance ireland” is searched on average 14,800 times per month on Google (source: Google Keyword Planner Tool ). The sites that dominate the organic search results currently are national brands such as ”, , ” etc which have massive online marketing budgets at their disposal.

A couple of days ago, Gianluca Fiorelli published a thoughtful look at the Search Industry in past year, and the year to come at Moz titled SEO and Digital Trends in 2017 He included a graphic within that which listed things that he considered important events in the industry, including patents that had been granted in 2016.

Getting keyword idea is one of the important part of SEO, you cannot think all possible keywords to include in your video, here I’m using Google Display Planner tool to get keyword ideas, basically google has two such tool Keyword Planner and Display Planner, I recommend you to use Display Planner in order to get relevant keywords.

Merck misses out on a ton of traffic because it doesn’t even bother to include branding with the company name and logo until the bottom of the final page in a PDF that’s focused on every aspect of Prinivil.Image source: Online Marketing Coach based SEMrush/Google data.

The basics of GOOD SEO hasn’t changed for years – though effectiveness of particular elements has certainly narrowed or changed in type of usefulness – you should still be focusing on building a simple site using VERY simple SEO best practices – don’t sweat the small stuff, while all-the-time paying attention to the important stuff – add plenty of unique PAGE TITLES and plenty of new ORIGINAL CONTENT.

If you are improving user experience by focusing primarily on the quality of the MC of your pages, and avoiding – even removing – old-school SEO techniques – those certainly are positive steps to getting more traffic from Google in 2016 – and the type of content performance Google rewards is in the end largely at least about a satisfying user experience.

While UX, we are told, is not literally a ‘ranking factor’, it is useful to understand exactly what Google calls a ‘poor user experience’ because if any poor UX signals are identified on your website, that is not going to be a healthy thing for your rankings anytime soon.

Whether it’s through a blog, a news” section on a website, or through social networks and other brand communication outlets, optimizing your news content can help your organization get recognized as an insightful source of relevant industry news and thought leadership.