Consumers find EVs best for city driving: MINI USA survey

A survey on EVs recently commissioned by MINI USA from Engine International, Inc. has concluded that consumers are starting to pay attention to how they want to use electric vehicles, but that additional education on charging technology is needed.

Conducted between March 21-24, the study showed that 63 percent of consumers considered EVs to be the best for city driving or commuting, while 73 percent said a battery range of up to 75 miles was sufficient for everyday use.

However, it has also been found out that further consumer education around EVs, especially when it comes to charging technology and maximizing electric mobility solutions, is needed as 74 percent of consumers surveyed did not know where their nearest EV charging station was located, 28 percent didn’t know the acceptable amount of time EVs should charge, and 25 percent said 30 minutes was an acceptable amount of time to reenergize their cars. Additionally, company data shows that 80 percent of EV owners tend to charge their vehicles at home.

“It is important for us as a brand to understand how consumers want to use their electric vehicles, and what they know and don’t know about them as we move closer to the launch of the MINI Cooper S E electric vehicle in the U.S.,” said Andrew Cutler, head of corporate communications, MINI USA. “The more intelligence we gather, the more we can educate consumers about the many benefits of electric mobility and what MINI has to offer in the new MINI Cooper S E electric vehicle coming in early 2020.”

From the 1,004 consumers surveyed (502 male and 502 female, 18 years old and above), 66 percent still believe that EVs are for early adopters.

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