Sunday, 2 April 2017

Rich Homie Quan takes us through “Da Streetz” in new video. Rich Homie Quan’s new video opens with the rapper behind bars, listening as his homie drops some hard knowledge on him – “I always told you these streets gon’ lead you to one thing.” Framed in this context, the track takes on a sense of self-fulfilling prophecy as Rich navigates us through the titular streets. With cinematography from Marc Diamond, the video breathes life into the urban sprawl, highlighting the environment with clarity.

As Rich spins his tale from behind bars, the setting succeeds in bringing his lyrics home. It’s clear that no matter where he ends up, the streets will always follow.