View full sizeOregonian file photoDAYS GONE BY: In this Oregonian file photo from 2000, Michael Egeck, right, then sportswear manager for Columbia Sportswear, posed with Rodney Gumringer, left, footwear manager. The two were in charge of what were regarded at the time as the company's two newest areas and its fastest-growing businesses. Nike announced today that Egeck, now 52, would be chief executive of Hurley International, LLC. Egeck was a general manager at Columbia from August 1992 to August 2000.

Egeck, with nearly 30 years of experience in apparel and footwear including stints at Columbia Sportswear and the North Face, will begin his new role on Monday. He reports to Roger Wyett, president of Nike Inc. Affiliates.

"We look forward to welcoming Michael into the Nike, Inc. family," Wyett said in a statement. "With his wide-ranging experience, his knowledge and his passion for the industry we are confident he will lead Hurley into its next phase of growth. He joins a seasoned management team and will work closely with company founder Bob Hurley to continue to drive this iconic brand forward with consumers and athletes worldwide."

Bob Hurley, chairman and founder of Hurley, added: "We are excited to have Mike join Hurley. He's an inspirational leader with extensive experience, and that makes him a perfect complement to our team."

Prior to that, Egeck was at VF Corp. of Greensboro, N.C., where he served as president of VF Contemporary Coalition and chief executive for "7 for All Mankind" one of about 30 brands in the VF portfolio. Egeck also served as president of the VF Outdoor and Action Sports Coalition, leading an extensive brand portfolio including Vans, Reef, JanSport, The North Face, Eastpak and Napapijri. In addition, Egeck has also served as president of The North Face, Inc. and general manager of Columbia Sportswear.

Egeck's appointment follows a shift in leadership earlier this year at Hurley.

In April, Nike issued a news release saying Jim Calhoun, a Nike veteran who'd been working since 2008 at Levi Strauss & Co., would be the new Hurley chief executive. About a month later, the company issued another news release saying that Calhoun would move over to Converse to be chief executive and former Converse chief Michael Spillane would become chief executive at Nike affiliate Umbro. At the same time, Wyett would serve as interim Hurley chief executive. Jim Allaker, chief executive and president of Umbro, would retire, the news release said.