Advertising & Other Means Of Persuasion

I
don't know if it was Cicero, St. Augustine or Willie Nelson, but some
famous ancient philosopher once said that "a website is like a
tombstone--it lays some heavy words on top of a lot of dirt."

This site is a little different. It is about escaping from ponderous, stilted, heavy
language. And about using words more impactfully and convincingly.
Hopefully you'll also come away from persuasive1.com sharing my
perspective that words--and how you use them--are essential to
success.

Maybe
you'll also warm to my sunny optimism that opportunity can be found
just about everywhere. And that fun is never far away either. This site
is definitely pro writer. More specifically, it is pro me,
also intended to give you a look at my career, education and what
passes for accomplishments. It will display some of my advertising work
and other efforts in that broad, amorphous field known as "marketing
communications." Hopefully you will get the idea that I can handle just
about any form of written communication.

This site can also be
helpful for young people just getting into the business. Clients (mine
or others) looking for information about how to organize their input
will find useful information here as well. There is something valuable
for people who are in advertising or who need advertising--which
is just about everybody.

We are still "under construction" in some
areas and because this will be a living, continually updated site, we
will always have something new. So stay tuned. Upcoming articles will
reveal closely held and very important secrets.

Discover why having the right writer is the key to marketing success.

Learn tactics for maintaining the supple, resilient mind of an adolescent through your entire lifetime.

See me match wits with some of history's best writers and philosophers.

So
welcome to everyone--friends, business allies, former enemies and
future clients. We hope you come away knowing that you can prevail in
your efforts to inform, persuade and motivate people. Have creative
work that's more relevant to your market. Create new customers. Or
steal them from someone else.

You can win with words. And I know just the guy to help you.

What's New?

Land's End lands a new fan

I
got treated better by a company I never buy from than others I
regularly frequent. Land's End's extra efforts to make sure I got the
benefits of six-year old, nearly-expired gift certificate were truly
impressive.More

A few suggestons for better brainstorming

Brainstorming
sessions can be powerful tools for creating new ideas.
Unfortunatley many of these turn into events which waste the time
of those participating. These ideas can help you get useful ideas
flowing freely.More

Scrabble anyone?

In
one way or another, everybody plays with words. Here is a
self-promotion piece that celebrates the most famous word game of all.
Yes, some creative liberties have been taken with the stacking of
words. Click for mailer

A famous ad turns 50

Volkswagen's
early ads made a virtue of simplicity and economy in an era when
America was obsessed about cars that were "longer, lower and wider."
The first of these ran back in 1959. More