Create a beautiful world today with Pukka and WWF!

23 July 2012

To celebrate 10 years of tea-making, and to raise awareness of the conservation work they intrinsically do as part of their business, Pukka Herbs are working with us to raise over £50,000 through their ‘Beautiful World’ campaign, which will support WWF conservation projects across the world. And you can get involved by uploading your own beautiful images...

With a new, specially blended tea - Peppermint & Licorice - Pukka will donate 20p to WWF with each sale. (We helped in the creation of the FairWild Standard for sustainable use of wild collected plant ingredients.)

Throughout the summer, Pukka will be inviting everyone to upload photos and video clips of their own, personal ‘beautiful world’ to their website.

Tag it #beautifulworld and your video or photo could end up in our final film, which will launch nationally in November. You’ll also be entered into a weekly competition to win lots of lovely Pukka stuff. Take a look at the gallery for inspiration.

Sebastian Pole, co-founder and herbal director of Pukka Herbs, says: “When we started Pukka in 2002, we wanted to create a totally organic business that inspired people to live healthier, more sustainable lives. It seems only natural that as we celebrate 10 years of bringing the power of plants into people’s lives, we also take the time to remember and celebrate the amazing planet that lets us do this.”

Tobin Aldrich, WWF's director of fundraising, says: “We’re really excited to be partnering with a company like Pukka Herbs, who have taken conservation right into the heart of their business from the outset. We're absolutely thrilled that Pukka Herbs is raising a minimum of £50,000 for our vital conservation projects.”