Sony Plans To Position Itself Third In Smartphone Markets Worldwide

Sony is hoping to catch more of the smartphone market share this year in the hopes of placing itself as the third largest brand for mobile devices. As of Q4 2012, Sony was ranked fourth in smartphone market share at 4.5 percent of the market and sitting just behind Huawei with 4.9 percent of the market. Sony’s mobile business head Kunimasa Suzuki spoke at a roundtable briefing in Tokyo and says that they’ll alter smartphone development for each different market. This indicates cheaper, less premium smartphones for more developing countries.