Boom.

So I was perusing instagram last night and I came across a Finish Line post with #shoessofresh hashtag, which means that the integrated, cross-platform campaign that we pitched and won the Finish Line account with is now a living, breathing, integrating, cross-platforming entity. Thanks to Shane "The Human Blowtorch" Diver and everyone at Innocean for bringing the idea to life and bringing it home. Click and see the extended launch vid.

Update, Shane called from his new job (not in Orange County) to say that this campaign had won best of show in the OC Addys. Which isn't quite as huge of an honor as say, being cast in the Real Housewives of Orange County, but close. I mean if only because there are more telegenic housewives creating mondo drama in Orange County CA than there are advertising agencies, so you gotta take into consideration that there is a lot more competition to be a real housewife of Orange County. Anyway, here's the credit page. Note down at the bottom they refer to us as professionals. Sniff! I'm so overwhelmed. I've never been called professional before. I'd like to thank all of the real people, housewives and otherwise, in the OC who helped make this campaign a reality. Okay, you can go back to whatever you were doing. Move along folks. Fun is over.