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QR Code?A QR Code is a scannable/readable barcode thatallows you to share text, data or a URL with people. Anyone with a smart phone (Android, iPhone,Blackberry, etc.) with a QR Code reader installed, can play along. Check wiki pages for detailed info

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How QR Code can add value to brands or business?The study shows – people are holding more than 2 mobile phones in the region - and one of them is of course a smart phone. QR Code is the best tool to integrate with offline marketing and - get easy access to smart phone users QR Code can benefit the brands in many ways; - increasing fan base - lead generation - traffic on the website - and more benefits depending on the objective

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1 Audience Objective IdeaDevise Strategy Ahmed, works in Dubai, a I want to inform my Register & like us to win techie guy, active on social audience that we are 50% discount. network, of course has one updated with latest tool & smart phone. technologies. Also you can think of -Contest to win let’s provide him I want to increase my - Register to avail discount instructions on how to use facebook likes. - Take a virtual tour QR Code though he is more - Download brochure/ebook or less familiar with I want to develop the - Get VIP access technology. database of my customers. Also provide if any specific Bar Code Reader or Scanner to be downloaded.

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3 CTA & Landing PageDefine Call To Action Design of mobile landing page or site is critical. Follow best practices for mobile site. Clearly defined call to action; - Register form then lead to - Facebook page for Like Also you can have links for video. Social networks, etc.