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Join management expert Tom Peters along with Heather Shea for a powerful examination of our radically changing marketplace - and the incredible opportunities offered by the growing influence of women.

In live lecture and using case studies in three benchmark organizations, NIKE, IBM and the USPS Stamps Division, Tom Peters reveals how to take the "women’s opportunity" to the bank with new products and services, new advertising and marketing strategies, and with radical structural changes in the areas of recruitment, hiring, rewarding, performance measurement, and promotion.