Tag Archive | "Social Influencers"

This is an interesting video (from 22squared) on why brands need to start engaging in social media conversations. Everyone knows they need as many Brand Advocates as possible, but as always, most brands rarely take any additional action to help create more of them. Things like time, budgets and skill sets always get in the [...]

Over the Christmas period Dell was using twitter (@DellOutlet) to alert customers about great offers, it was so popular they made over $1million from twitter traffic alone. Seeing that value, Dell has tuned their twitter strategy to offer Exclusive Twitter Deals to their followers every week, but not only that, they are providing real-time feedback, information and customer [...]

How do social media crowds work? Who are the social media influencers? What leverage can I gain by implementing social media strategies for my clients? These are the questions being asked every day as social media gains more and more PR attention across the industry, your clients are probably asking, even your agency staff, and there was [...]