Mr. Reposa asked Bob Ray to make another commercial. Mr. Reposa’s idea for the new commercial is to address the recent ban of Big Gulps and other large sodas in NYC.

Bob Ray thought that this idea sucked.

Here is the commercial:

Mr. Reposa didn’t like this version.

Mr. Reposa insisted on some changes: “make it more patriotic by adding the Star Spangled Banner,” “do more choppy editing, like the first one,” “make the message clear by making it more repetitive,” “make it less snobby and avant garde,” “have less cinematography,” etc.