63: The Myths of Mobile Marketing for Nonprofits

This week on Cause Talk Radio, Megan and Joe talk to Jenifer Snyder, Executive Director of The mGive Foundation, about the myths of mobile marketing for nonprofits. The mGive Foundation has supported more than 10,000 text donation campaigns for more than 500 nonprofit partners and processes around 85 percent of all text donations made today. Working with their partners, mGive helped charities raise almost $70 million through text message donations. Who's really giving with mobile devices and when? Tune in now!