"Wieden+Kennedy has described being named as Agency of the Year in The Drum's Advertising Census 2014 as “an honour” after it was found to be the top performing business across all of the publication’s polls.

The independent advertising agency was discovered to be the most consistent performer following the release of the Advertising Census, which ranks agencies for financial performance, client satisfaction, peer recommendation and creative performance."

Honda is renowned for its reputation of engineering excellence, technology and reliability. But with our new campaign, launching today on YouTube, we want to bring to life Honda's other side, the side born from a racing heritage and thirst for innovation.

The all-new Civic Type R, the wild child alter-ego of the Civic hatchback, is a perfect embodiment of this other side. Launching next year, it promises to be the most extreme and high-performing model to wear the famous ‘Red H’ badge.

We built the campaign around a dual-sided 3-minute film: two parallel high-adrenaline tales, seamlessly mirroring each other. In the daytime, a father picks his daughter up from school in his white Civic and drives her to a surprise party. Night-time reveals the father’s other side - an undercover cop delivering a crew of art thieves to a police sting, in a head-turning red Type R.

We wanted people to feel Honda's other side as well as see it, so we dreamt up a technique that brings together both narratives through a simple interaction. With a press of the ‘R’ key, the viewer is given the power to drive the film, toggling between two parallel stories. It's a dramatic, heart-racing rush, a big gear shift between stories echoing the high octane rush of pressing the new Type R’s ‘R’ button to activate ‘Race Mode'.

The Other Side, starring 'A Prophet' actor Jean-Phillipe Ricci, was shot by acclaimed director Daniel Wolfe, the creative force behind award-winning commercials, music videos and the recent Cannes Film Festival highlight ‘Catch Me Daddy’. Music was scored by Bobby Krlic of The Haxan Cloak, and the interactive experience was developed with Stinkdigital.

We collaborated with Protein to kick off the campaign with an influencer and press launch event at their gallery space last night. Guests viewed the film in personal interactive cinema booths and got up close and personal with the Type R Concept car.

All around the world, our busy lifestyles and action packed schedules are resulting in people making less and less time for breakfast. Arla Foods wants to turn this trend on its head in one of its core markets with a playful new campaign reminding people to make time for breakfast.

Tid för Frukost, the next chapter in Arla's Let in the Goodness campaign, launched in Sweden on 26th October, the day when the country sets its clocks back an hour. Since the entire nation gains an hour in its day, Arla asked, why not use this extra hour for breakfast?

From 13th to 26th October, two spots (Miss Clock and Backwards Talker) aired on TV, featuring non-actors and interesting personalities bringing the message to life. Stylised visuals echo a beloved piece of Swedish popular culture, the government public service announcement (‘anslagstavlan’), accompanied by a vintage jingle.

The rest of the campaign is rolling out over the next month, with TV and VOD using non-actors to champion the power of a healthy breakfast to set people up for the day. A philosopher explains how it doesn’t make rational sense to skip breakfast, a young marine biologist compares the sound of hunger to that of whales, a relationship expert explains that making time for breakfast means making time for love and finally, a Swedish strongwoman champions the power of a healthy breakfast to set people up for the day.

In the meantime, Arla's Facebook page helps breakfast lovers get their fix - and reluctant breakfast eaters to embrace the meal - with short “alarm” films appear on feeds between 7-9am each morning, reminding Swedes to have breakfast with a variety of alerts, clocks and singing kettles, and these guys:

Keep an eye out for more early morning inspiration on Arla's campaign microsite. Smaklig måltid!

As they say, one man's trash is another man's treasure. Sometimes, it can be hard to tell the difference. Especially difficult when the item in question is hidden under a tarp.

This conundrum is something fans of US hit show Storage Hunters are all too familiar with - have the intrepid bidders hit the jackpot in the abandoned storage auction, or will it just be junk?

Starting tonight at 8pm, UKTV's Dave is bringing the first UK series of the addictive show to our screens. And fans of the US show will be pleased to hear that Dave has also brought Sean Kelly, stand up comic, auctioneer and enigmatic Storage Hunters compere, along for the ride.

Last Friday, we launched our multi-channel campaign to promote the show. Vine videos released each day via Twitter showcased items hidden under tarps. Sean encourages fans to get guessing and enter via #UnderTheTarp, and a lucky – or not-so-lucky – winner has been chosen each evening as the mysterious objects have been revealed. Check out days one to four below:

Think you see a familiar shape in the Vine below? Could this be the bonanza you've been waiting for? Then take a guess with #UnderTheTarp on the Dave page or on Twitter here, and tune in for the first episode of Storage Hunters at 8pm tonight on Dave, to find out what's under tarp 5. All will be revealed in the first commercial break.

The campaign marks the launch of Ronaldo’s new boot, the Mercurial Superfly CR7, made from Nike’s innovative flywire material and built for explosive speed. And when the fastest boot comes together with the most phenomenal player on Earth, the results are truly ‘Out of this World’.

Launching in the build-up to his appearance in El Clasico on Saturday night, a motion book story portrays Ronaldo as the hero who discovers the new Mercurial Superfly CR7 has crash-landed on earth in a meteorite. When he arrives at the scene and dons the boots, he gains explosive powers.

He shoots around the world at supersonic speed. He beats fighter jets for pace, breaks cops’ speed guns, plays matches in several global locations and even trains at extreme altitude on a snowy mountain before zooming back to Madrid, all in preparation for the epic clash with Barcelona.

The spot fuses live-action with animation to reinvent the comic book genre for Nike’s core audience of digital-native, mobile-first football fans. Just like with the biggest superhero movies, we teased the film with mini trailer across Nike and Ronaldo’s social channels on Thursday to generate intrigue and excitement.

After viewing the teaser, fans were directed to the Nike Football app as the exclusive place to watch the full film, and of course, order themselves a pair of boots.

In addition to the online film, we also revealed a giant meteorite-landing site in a busy square in Madrid to bring our digital story crashing into the real world.

Launched earlier this year, W+K's monthly Spore Fund invites the whole agency to submit an idea or creative project that has nothing to do with work, in the form of a one-page proposal and budget plan. The winner is announced at our monthly agency meeting.

When talent assistant/PA and bassist Laura McGrath won Spore Fund last month, she put the grant towards a music video for her band Khruangbin’s song ‘Infamous Bill’, enlisting her friends and W+K creatives Jason Scott and Joris Philippart to direct the film.

Shot in the style of an abstract, slow-motion Western, the film tells the story of Bill, a mysterious outlaw with a bullwhip. Speaking of their inspiration behind the film, Jason and Joris said, “We wanted to capture the darkness of the character and use this to create intrigue and mystique that complements the band’s Texas roots and their Tarantino-esque sound.

Little things can have a significant effect on our lives. Take the fact that human touch is really good for us.

Neuroscientists have proven that little incidental touches are vital for happiness and wellbeing to humans. Did you know that holding hands can decrease symptoms of depression? That a cuddle can help a premature baby gain weight? Or that a little pat on the back from a teacher can double a student’s confidence to speak up in class?

Being the curious bunch we are, we stumbled on to these findings recently and we were astonished how something so simple, and something we can all have access to, can make such a difference. We were even more surprised to discover that ethnologists recently found out that us Brits touch each other the least out of any other country in the world. Which means here in the UK, we're the most touch deprived.

So we decided to make an interface to try and change that, through the simple act of holding hands.

The really great thing about holding hands is that it’s one of the most effective ways to release the happiness neurochemical oxytocin into the body.

Using a simple Makey Makey, a team of W+Kers including Luke Tipping, Joseph Haigh and Daniel Smith built a giant conductive controller that only works when users hold hands with a playing partner. With this experiment, it really does take two to play the game.

We hooked the In Your Hands controller up to a game and debuted the project at the Wired 2014 Next Generation event in London last weekend, alongside projects from Google and MIT. Next Generation aims to excite and inspire curiosity in 12-18 year olds with talks, workshops and interactive exhibits themed around technology and creativity.

The results of our In Your Hands exhibit were fascinating, with Wired guests queueing up to take a spin on the controller and getting competitive in trying to smash their previous high scores. The best thing about the day was feeling a buzz in the atmosphere, thanks to all the oxytocin flowing through players' systems, as well as a constant flow of high fives. Great stuff.

Get a glimpse of the day here:

Thanks to Wired for having us, and to all the W+K guinea pigs we tested the controller on.

Today we celebrate the victors. W+K Creative Director Carlos and his rotation of multiple teammates are basking in the glory of last night’s agency ping pong tournament win. It’s finally beginning to sink in that they hold the crown as W+K's top table tennis doubles team. Competition was tough, stakes were high, tears of joy and heartbreak were shed. Mostly all by Tony D.

The championship served not only as a month of nail-biting agency drama with its own internal promotion campaign (natch) but it also acted as a fundraiser for fellow creative Ben Shaffery’s upcoming trip to Malawi for TIE. We’re sending him there to work as a creative in a charity which helps improve farming practices in Lilongwe.

At last night's much awaited finals, W+Ker Danni Mohammed made us some fancy, tea-based cocktails from her Loose Lips Tea company and there were hot dogs on sale too - all in the name of 'charidee'. A good time was had by all.

As we stow away the ping pongs and nets for a while, Carlos and co await their bespoke printed table tennis bat trophies. For the rest of us it's business as usual, until the rematch...