Brazil

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Transcript of Brazil

BRAZILBackground InformationPopulation - 194,946,470Official Language is Portuguese...NOT Spanish!Brazilian Real:1 CAD = 1.9518 BRL, 1 BRL = 0.5123 CADFederal republic government of BrazilPresident: Dilma Rousseff (2011 - current)Mixed Economy•Brazil has been a WTO (World Trade Organization) member since January 1st, 1995.•Brazil is a member of Mercosur•Brazil has actively sought the expansion of and a permanent seat on the UN Security CouncilImports and Exports/Trading BlocsCultural Information8,511,965 square kilometersLanguage SpokenIn Different SettingsBrazil is the 5th largest country in the world, compared to Canada which is 2nd.CCaCasualFala sério = you must be jokingFriendlyQue saudade!=I’ve missed youProfessionalComo vai, tudo Bem? = How are you doing?Non-verbal Communication•Handshaking, hugging, embracing •Students usually greet teachers with a kiss on both cheeksGreetings:Use of Humor• Often more focused on their actions rather than their words Gift Giving and TippingGood GiftsSmall electronic CDsInexpensive cameras and name-brand pens canWhen invited to a home bring candy, wine, champagne, or scotchGifts to Avoid!• Avoid giving items in black or purple• Avoid practical gifts. For example, do not give items such as wallets, handkerchifs, key chains, and tiesTipping

• The person with the most power has the right of speech• Translators are often hired when business officials are not fluent in Portuguese• During business negotiation, local lawyers and accountants are usually presentBusiness CustomsNational Holidays and CeremoniesRole of Men, Women, and ChildrenMen

WomenChildren

-A white person in the Southeast has an average of 6.6 years of schooling- A person of color living in the Northeast has spent an average of just 3.5 years in school-Therefore, white people in Brazil are commonly known as being smarterClass Structure& Stereotypes Exported to CanadaImported to BrazilFootwearHeadgear UmbrellasWalking sticksSeat sticksPrepared feathers

Trading organizationsCompetitive AdvantageHot and dry in central Brazil and the humid tropical rainforests of the Amazon jungleCoastal Brazil tends to be hot and sticky for most of the year but it can get cold in the south and in the mountains during the winter monthsAgriculture: 20% Industry: 14% Services: 66%SOCO - Gourmet Arabica Coffee is a famous brand in Brazil.UniversitiesFederal University of Rio Grande do Norte Federal University of PernambucoFederal University of Minas GeraisUnemployment rate is 6.0%Literacy rateYouth - 97.84Adult - 90.04Managing International RiskRecommendations and ConclusionPolitical RiskEconomic/Financial RiskSocial/Cultural RiskNatural/Physical RiskThe Brazilian Congress might have conflicts regarding the upcoming sporting events.Inflation spiked in April, 2012. Brazilian currency fluctuates moderate effect on the domestic consumer pricesIn May, foreign investors only invested $6.3 billion in Brazil which is the lowest since 2008.The exchange balance is like a seesaw, sometimes negative and sometimes positive; it is not stable and fluctuates a lot.Gang-related violenceDrug traffickingThe use of firearms is commonStreet crime such as purse snatching and mugging Kidnapping and carjackingRainy seasons cause: flash floodsmudslides landslidesHot, dry weather conditions may lead to: wildfires in central areas like the capital – Brasilia.In March, 2004 the Cyclone Catarina hit southeastern Brazil.5Based on the overall risk in Brazil:Emergency bills Lowest investment in Brazil in recent years Gang related violence, drug trafficking, and robbery Floods and wildfiresThe possibility of another cycloneBoth Comparative and AbsoluteCanadian Companies and the Canadian government should invest in Brazil because:Comparative Advantages and Absolute AdvantagesIts NOT all about Soccer...there is so much more!ClimateGovernmentBrazilAgriculture -April Fools Day = Lies DayMany people think all Brazilians play Soccer, the truth is they don't!!Advantage for CanadaBy: Abhilasha & LilyThanks for watching!Both countries being in WTO (World Trade Organization) allows negotiations between Canada and Brazil. Improves the efficiency of coming up with agreements and solving disagreementsAnimal products - 2,679,231Chemical - 84,053,944Electrical equipment - 45,540,884Base metals -12,008,802Works of art - 1,149,237Both Comparative and AbsoluteComparative AdvantageCompetitive EdgeAgriculture: Its large landmass, more farmable landThe warm temperature all year round provides the perfect place for the growth of topical vegetables and fruitsManufacturing:Brazil has a competitive edge over Canada when it comes to manufacturing because they have a lot of natural materials that are needed (ex: Iron, steel)Natural Resources:Plenty of natural resources More minerals and metalsMore vegetationGross domestic product - $2.09 Trillion USBusiness NegotiationsTime in Brazil is approached in a very relaxed and flexible mannerTime Management:Business relationships in this country exist between people, not necessarily between companiesEssential to establish strong bonds prior to closing any dealsCaffeinated Beverages (Coffee)Chilled and frozen foodAirlines

Brazilian Nuts are the country's specialtyThey are grown in South Brazil because of the warm climateBrazil is known for its: soybeans, oranges, coffee beans, beef and chicken.Many opportunities Economic powerhouseFirst country to come out of the global recession6th largest economy in the world Canada currently invests in Brazil more that India and China combined! Brazil is well developed in many different sectorsImports to Brazil