December 7th.

In the interview , Naomi Klein discussed the idea of Logo and its effect . she first draw our attention on how much logo has changed. From brands and logos that was originally made and grow in front of you to being “a privatized concept of what used to be public”. Klein believes that brands and logo serves as a filling for needs of consumers, but in a unsatisfying way. she also pointed out that some company isn’t actually selling what they were selling. she brought up many issues relating to Logo and brand, like democracy, advertisement, processes of production, and many more. Overall, the interview was interesting because she target the issue in many directions and she brought out valid points and ideas.

In the Yes Man story, its shows how market influence choices and changes around the world. One main story focused on the Bhopal disaster . I believe that everyone can claim DOW responsible for the cause of this tragedy, however, even to this day, no one is taking responsibility. What Andy did in Yes Man shows how market control some major issues, including human rights. Yes Man shows that all investors want to do is invest, putting their irresponsible actions aside and focusing on their main priority, profit and money.

1 response so far ↓

That’s a critical point, how brands have “privatized” concepts that used to be “public.” So we increasingly look to brands to satisfy needs — for identity, community — yet they aren’t quite satisfying. It almost sounds like an unhealthy addiction.