so dvd home sales have their own tally. what would be considered a good number for the home movie sales to reach? what is the time frame for the sales because obviously months from now people will be ordering copies especially with the holidays coming?

Star Trek into Darkness has opened in second place with $2.7m dollars.

Based on other movies in Japan in 2013 that opening will mean STID will make approximately $10m overall, ST09 made $1.5m OW and $6m total. Obviously my guestimate of $10m could be way off at this point.

Star Trek foreign gross jumps ahead of domestic: It was raised from $225.5 million to $231.3 million. This $6 million seems like more than the $2.7 million reported for Japan and the likely sub $1 million opening in Argentina. Domestic gross reached $227.379 million. STID is now just under $458.7 million total.

Star Trek into Darkness has opened in second place with $2.7m dollars.

Based on other movies in Japan in 2013 that opening will mean STID will make approximately $10m overall, ST09 made $1.5m OW and $6m total. Obviously my guestimate of $10m could be way off at this point.

Those are not actual numbers, they are an estimate of what is expected to happen (thus the title "weekend Forecast"). Japan as yet to release their numbers for the full weekend, though studios do know what the results are.

So you will see individual film results, you wont see a full chart of all the releases yet from Japan.

Flake, you also state:
"Maybe just maybe this is an update before the Japan money? If so there is a real chance of $470m. Reason I mention this is because I always thought BOM updated the international grosses on Tuesdays."

Actually BOM have been reporting Foreign grosses almost all of this year on Sunday, when those numbers are provided by the studios. For Trek, for example, all but one weekend has been reported of its overseas gross and updated on BOM by Sunday.

Now what is true is that BOM updates individual market results on Tuesday (which gives a look at the overall market from each country) and that has traditionally been when overseas results have been added, but every since BOM was bought out, we have seen more updates on Sunday, for the films when the data is out there.

So in Short (oops to late) most weeks for major films BOM will have Sunday updates for overseas results. But it you want to see how that film did against other films in that same market you will need (either local results) or read the report that will be posted, for many, but not all put out on Tuesday.

And no that number isn't going to increase 2.7 for Tuesday, for reasons easily apparent at the start of this post.

Star Trek foreign gross jumps ahead of domestic: It was raised from $225.5 million to $231.3 million. This $6 million seems like more than the $2.7 million reported for Japan and the likely sub $1 million opening in Argentina. Domestic gross reached $227.379 million. STID is now just under $458.7 million total.

RAMA

Click to expand...

Japan did 4.3 million from 319 theaters. out of the 4.5 in grossed this weekend from 8 territories.

Star Trek 2009 did 161,000 for its opening in Argentina, and 1.54 million in Japan.

This time we know Japan did 4.3 million (nearly the full amount of its run from Trek 09, which was 5.82 million).

Clearly its going to do more then that. Even with huge drops it seems assured of 10 million. And ok run would put it at 15 million, great holds would put it at 20.

Japan is a curious country, its one of the few countries to not have increases in ticket prices over the years, so you would naturally expect a much smaller increase. Its also a market that US films for the last couple years have under performed, with local films taking a larger share of its total ticket sales. I think its safe to say that Japan can join the majority of Asia as finally getting Trek.

Though its performance in Asia isn't matching the levels a True global blockbuster normally gets, Trek is getting in Asia performance levels equal to Trek best in the US, and places like Great Britain.

Star Trek foreign gross jumps ahead of domestic: It was raised from $225.5 million to $231.3 million. This $6 million seems like more than the $2.7 million reported for Japan and the likely sub $1 million opening in Argentina. Domestic gross reached $227.379 million. STID is now just under $458.7 million total.

RAMA

Click to expand...

Japan did 4.3 million from 319 theaters. out of the 4.5 in grossed this weekend from 8 territories.

Star Trek 2009 did 161,000 for its opening in Argentina, and 1.54 million in Japan.

This time we know Japan did 4.3 million (nearly the full amount of its run from Trek 09, which was 5.82 million).

Clearly its going to do more then that. Even with huge drops it seems assured of 10 million. And ok run would put it at 15 million, great holds would put it at 20.

Japan is a curious country, its one of the few countries to not have increases in ticket prices over the years, so you would naturally expect a much smaller increase. Its also a market that US films for the last couple years have under performed, with local films taking a larger share of its total ticket sales. I think its safe to say that Japan can join the majority of Asia as finally getting Trek.

Though its performance in Asia isn't matching the levels a True global blockbuster normally gets, Trek is getting in Asia performance levels equal to Trek best in the US, and places like Great Britain.

Click to expand...

I think your 4.3 million number includes a 3-day preview from last week so that's not a weekend estimate. That's closer to a 5 day run.

Nice to get the story from a non-fan/geek website. Abrams will probably learn from his mistakes this time around and apply a more creative marketing strategy for "Star Wars Episode VII". Maybe he will have less control over the marketing of that film.

Forbes Magazine says "Star Trek Into Darkness" was the worst marketed film of the summer.

Click to expand...

Good article and I think this says it all:

Well, J.J. Abrams and company shoehorned a major villain from the original series for little reason other than marketability and then spent the next year or so lying to everyone and claiming said villain wasn’t in the picture.

Nice to get the story from a non-fan/geek website. Abrams will probably learn from his mistakes this time around and apply a more creative marketing strategy for "Star Wars Episode VII". Maybe he will have less control over the marketing of that film.

Click to expand...

Very correct assessment, I'd say.

As much as I liked the movie (my favorite of the all the Trek movies), and as much as my non-Trek fan family members liked the movie, it was indeed not well-marketed and very oddly titled and teased given its story and theme. Walking out after seeing it the first time, I was surprised at how fun, light, and often quite humorous it was, with some heartfelt character moments that one wouldn't have expected from how it was being sold.

The payoff for it being Khan wasn't that big for all mystery. Khan was obviously important to the story, and very well played by Cumberbatch given the character's motivations this time. But using Khan was not for kick-ass evil purposes. He didn't drive the movie with glee like Khan in TWOK.

To the extent there was fan service in using the character, Khan created a neat link between the two Kirks. The adventure with Khan Prime was responsible for restoring a middle-aged Kirk Prime's confidence and sense of purpose. The conflict surrounding Cumby's Khan was responsible for a young Kirk realizing he had to grow up and have a sense of purpose. This movie was about Kirk growing into the chair, after all.

It also made no sense that the villain's name and plot points were kept such a secret (well, poorly kept secret), yet widely staggered release dates meant that by the time it opened in the United States, the cat was out of the bag on all the surprises, anyway.