After hours - what can a 5 star hotel learn from a service station?

What can a 5 star hotel learn from a service station? The answer is “a lot”. We are always on the lookout for good uses of social media, great websites and integrated marketing strategies, where everything is professionally executed.

Tebay Services (a motorway service area) caught our eye as they are not one of our clients, but they have a lot to teach some luxury hotels – here are some examples of what they are getting right:

Nailing the essentials – free wi-fi, great coffee and a good mix of home-grown healthy food and decadent indulgences