Tag Archives: Content Strategy

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I read a lot of RFPs (Requests For Proposals) for website redesigns, and I sit through a lot of demos and presentations. What strikes me is the number of projects where the focus is on the content management system, and not the goals and strategy of the project. Why do we have such an obsession with […]

Have you noticed that the likes and interactions on your Facebook page are decreasing? If so, you’re not imagining it – organic reach on Facebook brand pages fell by 52% last year alone, and Facebook has even admitted that only about 16% of your fans see your updates. Yuck! Why is this happening? With an […]

We hear this a lot from people who manage websites and navigate websites, “the site search sucks!” So what can you do to make search not suck on your site? Here at Matrix Group, we believe a good site search is the result of many things: Good search technology. There are many products on the market, from […]

I read a lot of RFPs and I attend a lot of website redesign kickoff meetings. The most important questions I ask are, “Why redesign? Why now?” I usually get answers like: Our website needs to mobile-friendly The website needs a faceted search Our site search sucks The website isn’t user-friendly While these are all […]

I attend a lot of kickoff meetings. For redesigns, mobile apps, custom databases, you name it. The best kickoff meetings are the ones where the CEO, Executive Director, the EVP or President attend, participate actively and provide insight. Why? When the top person in the organization attends a meeting, staff know that meeting is […]

One of the best parts of my job is conducting user interviews. Nearly every Matrix Group project starts with a User Persona exercise where we interview staff to glean their most important target audiences. Then a team of Matrix Group staff interview people in each group. Whenever I can, I help conduct these interviews because […]

A couple of weeks ago, I sent out an important message to my entire staff about IT support. We had recently put in some technologies to make it easier for staff to request IT support during business and non-business hours, and some of our procedures had changed. The subject line began with PLEASE READ, and […]

I was in the car yesterday and a radio talk show host was already talking about failed New Year resolutions! C’mon, it’s not even the middle of January! Surely we have a few more weeks (and months!) of trying to change behavior before throwing in the towel on failed resolutions. Me, I’m resolving to stretch […]

A couple of months ago, I had the pleasure of attending a powerful presentation on content marketing by Marcus Sheridan, CEO of The Sales Lion. His main message: Your customers and potential customers have thousands of questions about your product and industry. Answer those questions through your website and blog! Here are some key takeaways […]

Not so long ago, clients and prospects would call me and say, “Joanna, I want my website to be more interactive.” They wanted to move beyond a website that just had a lot of text to one where visitors could fill out online forms, make purchases online, register for meetings, etc. Today, I would say […]