UTD Professor’s Paper Among
Most Influential
In 50-Year History of Journal Management Science

Description of ‘Bass Model’ Makes
Publication’s ‘Top 10’ List

RICHARDSON,
Texas (May 3, 2004) – Members of the Institute for Operations Research and Management
Sciences (INFORMS) have voted a landmark paper describing a method to predict consumer
product sales, written by Professor Frank Bass of The University of Texas at Dallas (UTD),
one of the top 10 most influential papers published in the 50-year history of the prestigious
scholarly journal Management Science.

The paper, “New Product Growth for Model Consumer Durables,” was published
in the journal in 1969. It describes what is known as the “Bass Model,” a
mathematical model used to predict the sales and life cycles of various consumer
products, including color television sets in the 1960’s, wireless telephones
and disposable diapers in the 1980’s and, more recently, digital satellite
radio. The model has earned Bass international recognition.

INFORMS is an international scientific society with 10,000 members, including Nobel
laureates, dedicated to applying scientific methods to help improve decision-making,
management and operations. The society publishes a number of journals, including Management
Science, a monthly publication that promotes the science of managing private
and public sector enterprises through publication of theoretical, computational and
empirical research that draws on a wide range of management subdisciplines.

“Thirty-five years after it was introduced, the Bass Model continues to win
plaudits for its talented creator, Frank Bass,” said Dr. Hasan Pirkul, dean
of the UTD School of Management. “This latest honor further solidifies his
standing as one of the giants in the field of marketing science.”

In the same INFORMS poll of its members, a paper co-authored by one of Bass’ former
Ph.D. students, Iyer V. Padmanabhan, was also included on Management Science’s “top
10” list. He received his Ph.D. degree in management science from UTD in 1990.

Bass, who is Eugene C. McDermott University of Texas System Professor of Management
and director of the UTD School of Management’s doctoral programs, has won numerous
awards for his research, including the Charles Coolidge Parlin Marketing Research
Award in 2003 and the Richard D. Irwin/American Marketing Association Distinguished
Marketing Educator Award in 1990. Additionally, INFORMS has created an award in his
name, the Frank M. Bass Dissertation Paper Award, and he won an INFORMS Fellows Award
in 2002.

A native of Cuero, Texas, Bass received a Ph.D. degree from the University of Illinois,
an M.B.A. degree from The University of Texas at Austin and a B.B.A. degree from
Southwestern University. In 1960, Bass joined the faculty of Purdue University and
later become the Loeb Distinguished Professor of Management at Purdue’s Krannert
School of Management. He joined UTD in 1982 as a marketing professor.

In addition to being a member of the UTD faculty, Bass does consulting work for a
number of leading companies in the Dallas/ Fort Worth area.

About The UTD School of Management

The UTD School of Management ranked sixth worldwide in research productivity in operations
management and management information systems over the last six years in a study
published by OR/MS Today, a publication of the Institute for Operations
Research and Management Sciences (INFORMS). The school is the largest of UTD’s
seven schools, with an enrollment of more than 4,300 students. The school’s
new, 203,000-square-foot building—featuring classrooms with state-of-the-art
audio and visual equipment, wireless connectivity, video-conferencing facilities,
a computer lab, faculty offices, meeting rooms and an executive education center— opened
last summer.

About UTD

The University of Texas at Dallas, located at the convergence of
Richardson, Plano and Dallas in the heart of the complex of major multinational technology
corporations known as the Telecom Corridor®, enrolls more than 13,700 students.
The school’s freshman class traditionally stands at the forefront of Texas
state universities in terms of average SAT scores. The university offers a broad
assortment of bachelor’s, master’s and doctoral degree programs. For
additional information about UTD, please visit the university’s web site at www.utdallas.edu.