60 SECONDS WITH DIEGO CALVOCEO Concept Hotel Group

When I finished high school, I came across an article about boutique hotels where the Pikes Hotel (Tony Pike´s spot) was featured, in addition to the Royalton and the Morgans (owned by Ian Schrager). I was fascinated by how they had totally changed the typical hotel experience of sleep, shower and have breakfast.

Tallyn Planells and I always notice hotels that are linked to music, art, design, fashion: it´s Vivé and Pikes in Ibiza, the hotels belonging to the Habita group in Mexico, The Standard Hollywood, Chateau Marmont in Los Angeles.

How much does has your experience and training with the Rock Nights parties influenced your hotel project?

Rock Nights has been around for 14 years and it has created an incredible collective of bands, artists, friends and famous folks. These people have built ties to the brand. They have spread the word to fill people in on the hotels and have generated an actual lifestyle around them.

How did the first season of Cubanito and Paradiso go?

In 2018, Paradiso was the most high-profile hotel in Europe and Cubanito reached number one on Tripadvisor in its first year for all of Sant Antoni. This year we want to take the plunge into the city with a new urban brand.

What is the secret to turning your personal tastes into the signature mark of a hotel business like Concept?

Like everything in life, including business, you have to live it passionately. The art decó aesthetic of the South Beach Miami hotels; classic 80s movies; classic American cars; 1950s, 60s and 70s interior design...these are all some of the influences that have taken shape in the hotels. All of this combined with a rock & roll attitude!