Branding Simplified: 9 Tips for Creating Your Brand

by Kristin Marquet

Branding is a subset of marketing. Building a strong brand is one of the most important things an organization or person can do to increase visibility, build a good reputation, and become a trusted business.

A brand is a symbol, design, name, or term that is associated with an organization, product, or person.

Consumers associate a brand with a certain identity for instance - Gidget, the Chihuahua for Taco Bell, Ronald McDonald for McDonalds, the Swoosh for Nike. Identities communicate messages, build credibility, and motivate prospects to contact and purchase from an organization.

Social media - Social media is an essential tool to engage consumers. Join Facebook, Twitter and LinkedIn before the revolution is over.

With a no B.S. attitude, Kristin Marquet is the founder and managing director of Creative Development Agency (formerly award-winning firm, Marquet Media). Kristin also develops, manages, and implements various internal and external communication and social media initiatives. With a strong eye for creating memorable brands and a diverse range of knowledge, Kristin provides strategic counsel to clients interested in developing successful internal and external communication programs across all media platforms. https://creativedevelopmentagency.com/

Kristin Marquet is a regular contributor to the Secrets of Success blog.