Web site development has become a huge industry, and there is high demand for developers who can bring results. IT Staff at ACS are world leaders in web site development, rest assured you will be trained by experts. This certificate teaches the most in demand web development tools like HTML, ASP.NET, Visual Basic.NET, Flash, E-commerce and Digital photography.

Note that each module in the Certificate In Web Site Development is a short course in its own right, and may be studied separately.

CONTENT of SELECTED MODULES

Here is an indication of lessons you will find in some of the modules:

Writing a Web Site (HTML)

Introduction to the Internet and HTML

The most important HTML Tags

Simplification through HTML Construction Software

Creating Links

Loading a Site onto the Internet

Adding Graphics

Designing a Web Site that Works

Advanced Features

E Commerce

Introduction - what is e-commerce (more than the internet)

Success and failure - what makes the difference

Promotional strategies - are different on the internet

Optimizing web site potential

Increasing web site exposure

Automating supply of goods, services and cash flow

Managing constant change

Dealing with e-commerce problems

Digital Photography

Introduction To Digital Technology

Equipment

Digital Technology - Colour, resolution, sensors

Digital Cameras

Taking Photographs

Scanners

Uploading Images

The Digital Darkroom

Compositing & Imaging - Production & manipulation of images

Special Effects

Outputs & Applications- Printers, The Internet

Flash Programming

Comprehensive module on Flash. This course will take you from the very basics of flash right up to developing interactive multimedia web solutions.

There are twelve lessons in total, as outlined below:

Introduction to Flash

Using the Flash MX editor

Drawing and colour

Working with objects & symbols

Working with text

Working with graphics

Animation

Actionscript

Using audio in your movies

Using video in your movies

Components

Publishing

ASP.NET

A comprehensive introduction to ASP.NET for students wishing to further develop their understanding of, and ability to creatively use the internet. By the end of this module, the student should be able to easily understand all the major aspects of ASP.NET and use it to produce their own web applications. There are 11 lessons as follows:

Introduction

VB.NET Essentials

Web Forms

Web Server Controls

Form Validation

Classes and Namespaces

Creating ASP.NET Applications

ADO.NET

Error Handling

Email from your Applications

Project: Creating an Online Store

Visual Basic.NET

Introduction

Variables

Understanding conditional statements

I/O handling

Controls and Objects – An Introduction

Structured Programming using Modules

Properties, methods, events & classes

Inheritance

Polymorphism

Using controls

Debugging

Developing a complete VB.NET application

Tips for Getting Work

Success in Web Development doesn't come from getting a qualification!

Many of the most successful web developers do not hold university degrees

Many I.T. degree graduates have tried and failed to develop a successful career in web development

Success comes from what you learn, not what you qualify in

Successful web developers need to be prepared to start at the bottom, take work wherever they can find it (even if pay is poor) and build a career from the ground up

Few developers ever earn big money working for someone else. If you want a big income; you probably need to be self employed

If you are going to be self employed; you need to learn business skills, develop a capacity to find clients and sell your services, and above all, have the right attitude and persistance to develop a business

Make sure you learn the type of programming that is in demand; and that you are prepared to keep learning and staying up to date as your career rolls on.

Tips for Making Web Sites Successful

The things you need to do keep changing, there are some hints below. If you really want to learn though, you need to do a course like this certificate with an institution like ours that knows how to get the runs on the board.

1. Main Page Content should contain lots of “appropriate” searchable words. We have added varied lists of courses to the bottom of several sites which greatly increases words that can be searched on the main page. It is not as simple as copying our lists though –search engines would simply recognize these as a copy. If you add lists, they need to be synonymous but different words.

2. Proliferate the use of important Key Words. –Make a list of relevant words that people use when they search for a course or distance education. Try to include such words on the main page first; then work them into content on other pages.

3. Metatags – These are hidden words which the site visitor does not see, but search engines can identify. They are put into the pages by web site programmers. They are not as important as they once were for Google, but may still help with some other search engines.

4. Page Titles -Keep these relevant. Often all or most pages have similar titles and relatively simple titles that do not optimize rankings.

5. Content –Quantity is important, but only if it is also quality. When you write things off the net (articles, newsletters etc) add them to the web site

6. Be Different -If search engines recognize your content as being too identical to other sites.

7. Frequent changes –The site must appear to be dynamic. Search engines identify sites that change frequently. The ideal may be to change something on every page weekly, though this is often impractical.

8. Navigation should be easy. Keep words/icons that are clicked on unambiguous, visible and short and movement from place to place around a site should be logical. Pages should cross link to each other so you can move around easily and logically without needing to return to the main page.

9. Minimize clicks through –The more times a person needs to click from the main page, the less chance the page will be visited and given serious attention. Good design allows all important pages and information to be reached and read without more than one or two clicks from the main page.

10. Make it easy to take action –ACS does this with several click here features

11. Capture your visitors (e.g. Click to subscribe to newsletter) then act on what you capture. Be aware of the law though. Several countries have tight laws on how you can capture and use email addresses.

12. Pages should download fast –Include photos, but avoid large images (2-10kb images are OK; 100kb images can be a real problem).

13. Graphics –Images and colour help hold people on a site longer and encourage bookmarking…. But they need to be attractive and professional (& small downloads)

14. Colour –Warm colours (reds, browns, yellows) encourage action more than cool colours. Cool colours relax a person more than warm. Colour schemes that are different attract more attention. Contrasting colours can be used to focus attention where you want.

15. Target what you do. –You need to focus everything you do on the sort of people who are most likely to enroll in courses

16. Do Not Rely Just on the Web. -It’s a well known marketing fact that people are more inclined to buy things if they are seen in 3 or more different places. The internet can be your primary focus, but other marketing activities are needed to raise visibility in secondary places (eg. posters, advertising, trade shows, press releases, magazine articles etc) in order to provide secondary support to the internet.

Use IT expertise in conjunction with Product Expertise – We have often found that results suffer if you don’t properly marry a knowledge of I.T. with a knowledge of education and the courses you offer. Giving the work to an IT professional who is briefed on what is required may result in less than perfect selection and use of content (e.g. key words). Giving the job to an education professional with limited IT expertise may result in better choices for content, but poorer use of the content

• Reputation and Experience: using I.T. for all courses since 1982, on the internet since 1992, teaching courses online since 1995, developing our own software with in house programmers since 1998
• Industry focus: courses designed to suit industry needs and expectations
• Different focus: develop problem solving skills that make you stand out from others
• Hands on: develop practical as well as theoretical skills
• Lots of help: dedicated and knowledgeable tutors.
• Efficient: prompt responses to your questions
• Reliable: established in 1979, independent school with a solid history
• Up to date: courses under constant review
• Resources: huge wealth of constantly developing intellectual property
• Value: courses compare very favourably on a cost per study hour basis
• Student amenities: online student room, bookshop, ebooks, acs garden online resources.

Small Business Opportunity for graduates

Franchise or Licensing ACS courses as an affiliate or licensee. Open to investors, established schools and start up operations, who can commit to appropriate investment of time and money, and ethics. See our standard conditions (contract), and requirements at https://www.acs.edu.au/affiliates/default.aspx

Need assistance?

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Dr. Sherif Sakr

Research Scientist and University Lecturer in Computer Science and Engineering. Sherif has a PhD in Computer Science, MSc, BSc.

Josiane Joubran

CSC consultant with IBM, Software QA Engineer, Course Writer and Tutor. Josiane is an I.T professional with extensive experience with computer hardware and engineering in Lebanon and Australia. Josiane has a B.Eng., Grad.Dip.I.T., Master Info.Tech., MCP,

Sarah Jury

Over 15 years working in small business, I.T., education and science. Sarah has a PGCE(Post Compulsory Education), BSc(Hons) (Genetics), DipComp(Open), CertWebApps(Open).
She has designed and created several Web sites for different organisations.

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