Reed's, Inc. CEO Chris Reed figures that tripling the speed of the production will help the company move forward with less labor and roll out more product to absorb his facility’s inherent overhead figures.

At the Vallarta Supermarket on Whittier Blvd. in East Los Angeles, Coca-Cola, Sprite and Fanta Mexicana sell for 4 cents a bottle. But those aren’t the only beverages that the retailer offers with a price point below the market standard.