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Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

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•*"W8£:
ropolitan Washington, D. C. area. The dinner
house concept is an excellent growth area for
us, and we will pursue it strongly.
HOT SHOPPES CAFETERIAS in fiscal 74 were
able to equal the sales and earnings of fiscal
73 despite the closing of one unit and enormous increases in food cost. An experimental
cafeteria-style concept with greater operating
efficiency is being tested as "Audrey's Sister's
Buffet" in Waukegan, Illinois. New price levels
and the good market positions of most cafeterias should strengthen results in fiscal 75.
THE SERVICE RESTAURANT DIVISION, with its
Hot Shoppes Restaurants, was unprofitable last
year for the first time in its long history. In the
fourth quarter, however, we reversed the declining sales trend through special sales promotions, and Hot Shoppes are expected to regain their profit position in fiscal 75. We expect
to sell several of the existing 22 units and
plan to convert several more to other modes
of Marriott's widely diversified food services
during the next few years.
THE TOLLROAD DIVISION began operations with
high expectations in fiscal 1974, taking over
seven New Jersey Turnpike facilities in October of 1973. These traditionally high volume
units replaced an equal number of units in
Florida. Good fiscal year results were projected for the division despite heavy costs incurred in the Florida-New Jersey shift—but that
was before the "Energy Crisis." Sales went
into a tailspin in the second quarter as gas
rationing on the tollroads restricted traffic, and
profits were down substantially for several
months. In the fourth quarter we had more
normal results and finished the year profitably.
The growth that was delayed in 74 should
materialize in '75.
ROY ROGERS FAMILY RESTAURANTS have
grown to 58 company-owned units in the past
year and are experiencing excellent results.
We think Roy Rogers is the "class" of the fast
food industry. Like Farrell's, it has a unique
market standing. And like Farrell's, we will be
aggressive with expansion. Nine units were
added in 1974, and another 15 are planned for
this year, including several in the metropolitan
New York area.
JR. HOT SHOPPES made substantial gains last
year in cutting costs and in raising profit margins. Many have been converted to the more
profitable Roy Rogers format, but others continue strong in their Washington-area locations, some with colorful new design.
FOOD SERVICE MANAGEMENT: Business Food
Service, the mainstay of this group, had a fine
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