Google has nudged out Apple as the world’s most valuable brand with a value of US$109 billion, according to Brand Finance’s “Global 500” 2017 report. “It is perhaps fitting that the brand which enables the world’s biggest brands reach their customers and build their own brand equity (through search and advertising respectively) has itself become the world’s most valuable,” the authors wrote. Google last held the title in 2011. Here’s a look at the top 10. Source: Statista