Twitter adds analytics to its iOS app

Most of us call a Tweet success if it’s been retweeted and favorited a healthy number of times. However, Twitter is now allowing users to take a deeper dive into all sorts of data around their Twitter account. The company has added a new analytics section to its iOS app.

Once you’ve updated the app to the latest version, all you have to do is click on one of your tweets to get to the detail page and tap “View Tweet Activity.” The page will show all sorts of data like the number of impressions and engagement, tweet metrics break out by organic and promoted activity, as well as additional information such as the percentage of people who have favorited your tweet, clicks on a link in your Tweet or the number of folks visiting your profile through that Tweet.

You’ll be able to view detailed information of as many as 3,200 old Tweets that date back to October 2013 (beyond which the data isn’t available). There’s no world on when the feature will hit other platforms, but we reckon it won’t be long. Grab the latest update for Twitter from the link below.