Wednesday, July 30, 2008

Dressed to Kill the Market?

A year ago we were commenting on the tendency of publishers to 'brand' 'chicklit' novels with outrageously similar covers. Now Diane Shipley writes of an even more troubling move: having established that 'chicklit' books are the hot sellers, publishers are now dressing up very different novels to look like them. Shipley comments:

I hope publishers will soon realise that their tactic isn't working and could, in fact, backfire badly. If all book covers look the same, then none stand out. And if we know that how a book looks is no indication of its content, we might just become so dispirited that we bypass the bookstore and rent a DVD instead.

Indeed, Suzanabrams, commenting on Shipley's post, says that she has been avoiding this apparent influx of the genre into the bookshops, unaware of this new practice.

'An analytical, and sometimes funny, take on the world of fiction reading, writing and publishing' - The Cerebral Mum'Other than the fact that the lady writes well, with insight, empathy and personality, that she speaks her mind and shies not from confrontation when such is necessary and constructive ... there is really no reason for me to visit her blog' - Alan Kellogg

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STORIES

What if you made a different choice, or had a different life?

'The stories in Used to Be are the work of a dazzling writer' - Nuala O'Connor

'One of the finest short story writers in the country' - Neil Campbell

About Me

Elizabeth Baines is a writer of prose fiction and plays. Her latest book is Used to Be, a collection of short stories (Salt). Salt also publish her previous collection, Balancing on the Edge of the World (2007), her novel Too Many Magpies (2009), and a reprint in 2010 of her first novel The Birth Machine. Elizabeth has won prizes for her stories and plays including a Giles Cooper Best Radio Play Award and received Sony radio nominations.