A fast site is a popular site. Google has been using the speed that a page loads as a factor in how it rates its importance in a search. Whether or not you think that this is a reasonable thing to do, it is yet another reason to try to make your web pages load faster.

Page Speed is Google's attempt to help you find out what is making your site slow and what you should concentrate on to make it faster. To encourage and explain the ideas, we have an infographic that not only provides general guidance but some very specific advice:

Click to enlarge

If you want to find out more details of what is slowing your site down, then visit:Page Speed Online and enter your URL. You will also find a lot of other software at Page Speed including an Apache module that will increase the speed of your site.