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Pedro's Hires Matthew Bracken

Bracken most recently served as president of Independent Fabrication, overseeing day-to-day operations for the high-end frame builders.

“I've known Matt for a long time and I've always been impressed with his ability to anticipate trends in cycling. With Matt on our team, we'll have a keen eye on cycling's horizon which will be reflected in our upcoming product cycles. We're excited to add [him] to the team and we're darned lucky to get him,” said Christopher Zigmont, chief executive officer at Pedro's.