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Business Spotlight

Kenny's Farmhouse Cheese

In the early 1990's, Kenny Mattingly of Kenny's Farmhouse Cheese, whose family milks about 120 dairy cattle in Barren County, Kentucky, was worried about the future of milk as a commercial commodity - and especially about whether he and his family could continue to make a living on their 200-acre farm. After a farm trip to Europe, he returned with a different notion. He was impressed with the way small family farms in Western Europe were finding ways to add value to their products and market to their local communities. It gave him a new vision for his farm.

Kenny's Farmhouse Cheese Barren Co. Blue

Market Research

The MarketMaker research tool is an interactive mapping resource for identifying target markets, developing customized census profiles and mapping food related businesses over demographic maps. This resource is designed to help researchers, policy makers, marketing instructors, as well as lenders and ag entrepreneurs develop business plans.

The following are some of the things you can do with the MarketMaker research tool:

Identify and map regions with the highest per capita consumption of fruits and vegetables.

Build a customized census profile for a target market area or region of interest.