Dads to spend £366 on back to school items

New research from American Express reveals that dads plan to spend £366 on back to school items, whereas mums are more cost-conscious, spending £192.

Jenny Cheung, Director at American Express, said:

“As the new school term approaches, it’s not surprising that parents across the UK are busy shopping for back to school items – but it appears the spending habits for mums and dads are quite different.

Our research shows that dads plan to spend an average of £366 on school items, whereas mums are most cost-conscious, spending £192. Sport-mad dads will splash out £32 on new PE clothes and gear for their children, compared to just £10 spent by mums. Meanwhile, digitally-inclined dads will spend on average £20 more on gadgets for the new school year (£35 versus £16).

“Whether you’re buying gadgets or lunchboxes, back to school costs can soon add up, so it’s a good time to purchase all these essentials on a credit card that earns cashback or rewards so you can treat the entire family at a later date.”