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B2Bs Lack Collaborative Processes for Content Creation

Two-thirds of B2B companies struggle to achieve a truly collaborative process for message development, according to a report from Corporate Visions: 33% of B2B sales and marketing professionals say their message creation process is non-collaborative, politically charged, or nonexistent, and 33% say their message creation process is semi-collaborative.

Only one-third (33%) of B2B sales and marketing professionals say their companies have a collaborative process for creating content:

Below, other findings from the Corporate Visions survey, conducted in the third quarter of 2012.