Marketing - ClickZhttp://www.clickz.com/
MarketingTranslation APIs for Online Businesses in AsiaOpening up your online business to markets in Asia means reaching a massive and constantly growing new consumer base. http://www.clickz.com/clickz/column/2419333/translation-apis-for-online-businesses-in-asia
http://www.clickz.com/clickz/column/2419333/translation-apis-for-online-businesses-in-asiaChristian ArnoThu, 30 Jul 2015 20:08:00 -0400China's Ping An Leverages Social Data to Personalize Travel Insurance Chinese insurer Ping An is using data-driven technology from British startup Bought By Many to develop niche product offerings in the travel insurance market.http://www.clickz.com/clickz/news/2419746/chinas-ping-an-personalizes-travel-insurance-with-uk-startup-bought-by-many
http://www.clickz.com/clickz/news/2419746/chinas-ping-an-personalizes-travel-insurance-with-uk-startup-bought-by-manySophie LorasThu, 30 Jul 2015 18:00:00 -0400Digital Makes Brands Think About Back-to-School Shopping SoonerAs the Internet has people starting back-to-school shopping earlier than ever, Nordstrom and Forever 21 are two retailers whose clever campaigns stand out this summer.http://www.clickz.com/clickz/news/2419671/digital-makes-brands-think-about-back-to-school-shopping-sooner
http://www.clickz.com/clickz/news/2419671/digital-makes-brands-think-about-back-to-school-shopping-soonerMike O'BrienThu, 30 Jul 2015 13:58:27 -0400Optimize the Buyer Journey with Respectful RetargetingRetargeting has traditionally been about who's converted and who hasn't. But with the amount of available data, marketers now have to take a lot more consumer behaviors into consideration.http://www.clickz.com/clickz/column/2419627/optimize-the-buyer-journey-with-respectful-retargeting
http://www.clickz.com/clickz/column/2419627/optimize-the-buyer-journey-with-respectful-retargetingGuest Thu, 30 Jul 2015 13:11:32 -0400Domino's Urges Competitors to Make Basic Pizza with Online ClassesDomino’s has built a virtual campus to teach its competitors how to make gimmick-free pizza. Will this campaign take off?http://www.clickz.com/clickz/news/2419882/dominos-urges-competitors-to-make-basic-pizza-with-online-classes
http://www.clickz.com/clickz/news/2419882/dominos-urges-competitors-to-make-basic-pizza-with-online-classesYuyu ChenThu, 30 Jul 2015 09:00:00 -0400Emotion in Ads: Does Sentiment Sell? Brands like Coca-Cola are increasingly integrating emotional intelligence into their digital campaigns to measure success via consumer sentiment. http://www.clickz.com/clickz/column/2419879/emotion-in-ads-does-sentiment-sell
http://www.clickz.com/clickz/column/2419879/emotion-in-ads-does-sentiment-sellTessa WegertThu, 30 Jul 2015 07:30:00 -0400Why the Mathematician Is the New Creative GeniusGeneric marketing is no longer an option in the digital age. Personalization and behavioral intent - thinking about consumers' mindsets, rather than their demographics - are crucial for success.http://www.clickz.com/clickz/column/2419486/why-the-mathematician-is-the-new-creative-genius
http://www.clickz.com/clickz/column/2419486/why-the-mathematician-is-the-new-creative-geniusJonathan AttwoodWed, 29 Jul 2015 06:30:00 -0400Retailers Bumble Mobile As Parents Blow Off Back-to-School ShoppingBack-to-school shopping is becoming less important to families in the U.S. How should retailers respond to this change?
http://www.clickz.com/clickz/news/2419483/retailers-bumble-mobile-as-parents-blow-off-back-to-school-shopping
http://www.clickz.com/clickz/news/2419483/retailers-bumble-mobile-as-parents-blow-off-back-to-school-shoppingYuyu ChenTue, 28 Jul 2015 09:00:00 -0400How to Engage Your Audience with Native Advertising #CZLSFIn San Francisco, Lauri Baker, vice president of content partnerships at AOL, will discuss engagement as it relates to the line between sponsored and organic content.http://www.clickz.com/clickz/news/2419464/how-to-engage-your-audience-with-native-advertising-czlsf
http://www.clickz.com/clickz/news/2419464/how-to-engage-your-audience-with-native-advertising-czlsfTetyana MiroschnichenkoTue, 28 Jul 2015 07:30:00 -04004 Ways to Improve Audience Insights Through Collaboration Today's socially and digitally engaged customer needs to be understood on a personal level,so any team that gathers insights must be an active part of the audience insights approach for your company.http://www.clickz.com/clickz/column/2419289/4-ways-to-improve-audience-insights-through-collaboration
http://www.clickz.com/clickz/column/2419289/4-ways-to-improve-audience-insights-through-collaborationStephanie MillerTue, 28 Jul 2015 06:30:00 -0400VIDEO: Coca-Cola's Journey to Successful Content MarketingIn this video interview, Doug Busk, group director, Digital Communications and Social Media at Coca-Cola, talks about storytelling and how the company has used this strategy to engage consumers, create conversation, and drive sales.http://www.clickz.com/clickz/news/2418683/video-coca-colas-journey-to-successful-content-marketing
http://www.clickz.com/clickz/news/2418683/video-coca-colas-journey-to-successful-content-marketingMelanie WhiteFri, 24 Jul 2015 16:17:00 -0400Local Marketing - Formula for SuccessThere is a hierarchical approach that both SMBs and brands that market locally can use to guide ad and marketing budget allocation.http://www.clickz.com/clickz/column/2418687/local-marketing-formula-for-success
http://www.clickz.com/clickz/column/2418687/local-marketing-formula-for-successGregg StewartFri, 24 Jul 2015 07:30:00 -0400Why B2B Marketers Need to Start Watching Star TrekAs marketing becomes more technology-based, marketing and IT teams need to having a better understanding of what makes each other tick.http://www.clickz.com/clickz/column/2418876/why-b2b-marketers-need-to-start-watching-star-trek
http://www.clickz.com/clickz/column/2418876/why-b2b-marketers-need-to-start-watching-star-trekKevin MillerFri, 24 Jul 2015 06:34:00 -0400AOL Extends Premium Ad Solutions Into Video Earlier today, AOL rolled out five premium video ad solutions that combine engaging visual content with data intelligence.
http://www.clickz.com/clickz/news/2419095/aol-extends-premium-ad-solutions-into-video
http://www.clickz.com/clickz/news/2419095/aol-extends-premium-ad-solutions-into-videoYuyu ChenThu, 23 Jul 2015 16:54:03 -0400The Micro-Moments of B2BThe proliferation of mobile devices has changed the customer journey to consist of more micro-moments that happen throughout the day. Reaching consumers then leads to more conversions.http://www.clickz.com/clickz/column/2418497/the-micro-moments-of-b2b
http://www.clickz.com/clickz/column/2418497/the-micro-moments-of-b2bCrispin SheridanThu, 23 Jul 2015 08:00:00 -0400The Customer’s Keeper: The Modern Digital MarketerIt's no longer enough to simply drive in leads and nurture them along their path to purchase. Marketers must strive to build relationships with customers.http://www.clickz.com/clickz/column/2418493/the-customer-s-keeper-the-modern-digital-marketer
http://www.clickz.com/clickz/column/2418493/the-customer-s-keeper-the-modern-digital-marketerSom PuangladdaThu, 23 Jul 2015 07:32:00 -0400Content Marketing: Big Publicized Events Or Continuous Engagement?Brands mainly use two content marketing approaches, each of which has unique advantages and disadvantages that may make the approach more applicable to your business model and customer base.http://www.clickz.com/clickz/column/2418689/content-marketing-big-publicized-events-or-continuous-engagement
http://www.clickz.com/clickz/column/2418689/content-marketing-big-publicized-events-or-continuous-engagementJustin FreidWed, 22 Jul 2015 08:00:00 -0400Will 2016 Be The Year of Cross-Channel Synergy?Few marketers today are capitalizing on opportunities to deliver unique, data-driven experiences across channels. Will 2016 be the year of cross-channel synergy and optimization?http://www.clickz.com/clickz/column/2418310/will-2016-be-the-year-of-cross-channel-synergy
http://www.clickz.com/clickz/column/2418310/will-2016-be-the-year-of-cross-channel-synergyCatherine MagoffinWed, 22 Jul 2015 07:30:00 -04003 Ways to Build Peer-to-Peer EngagementWhen paired with other marketing efforts, peer-to-peer engagement, examples of which include gamification and redirection, can lift your likelihood of being recommended and renewed.http://www.clickz.com/clickz/column/2418489/3-ways-to-build-peer-to-peer-engagement
http://www.clickz.com/clickz/column/2418489/3-ways-to-build-peer-to-peer-engagementDave EvansWed, 22 Jul 2015 07:00:00 -0400TAG, Google Program to Block Invalid Data-Center TrafficData center traffic is one of many types of nonhuman or illegitimate ad traffic. TAG’s new program will tap into Google’s internal data-center blacklist to filter bots that are ran in data centers.http://www.clickz.com/clickz/news/2418654/tag-google-program-to-block-invalid-data-center-traffic
http://www.clickz.com/clickz/news/2418654/tag-google-program-to-block-invalid-data-center-trafficYuyu ChenTue, 21 Jul 2015 11:49:52 -04008 Good Reasons to Join Us at ClickZ Live San Francisco #CZLSFWith brands like Facebook, NASA, Dunkin' Brands, IKEA and Google speaking about such a broad range of topics, our San Francisco event promises to be a great one. Did you register yet?http://www.clickz.com/clickz/news/2418143/8-good-reasons-to-join-us-at-clickz-live-san-francisco-czlsf
http://www.clickz.com/clickz/news/2418143/8-good-reasons-to-join-us-at-clickz-live-san-francisco-czlsfTetyana MiroschnichenkoTue, 21 Jul 2015 09:00:00 -0400Harnessing the Workplace for Employee Generated ContentOne overlooked and valuable resource for content marketing is a business's own employees. Here's how to harness employee generated content (EGC).http://www.clickz.com/clickz/column/2418329/harnessing-the-workplace-for-employee-generated-content
http://www.clickz.com/clickz/column/2418329/harnessing-the-workplace-for-employee-generated-contentScott HeronMon, 20 Jul 2015 08:00:00 -0400Leveraging Children May Win Adult MarketshareWhether they gave products to YouTube celebrities or put an ad by the Sunday comics, some marketers have found that targeting kids is a great way to eventually reach their parents.http://www.clickz.com/clickz/column/2418296/leveraging-children-may-win-adult-marketshare
http://www.clickz.com/clickz/column/2418296/leveraging-children-may-win-adult-marketshareJeanniey MullenMon, 20 Jul 2015 07:32:00 -0400Will Facebook Pose a Threat to Amazon and Google with Shoppable Pages?Facebook is going to add a shop section to pages, so consumers can shop without leaving its app or site. Will the social network turn into an online marketplace like Amazon?http://www.clickz.com/clickz/news/2418300/will-facebook-pose-a-threat-to-amazon-and-google-with-shoppable-pages
http://www.clickz.com/clickz/news/2418300/will-facebook-pose-a-threat-to-amazon-and-google-with-shoppable-pagesYuyu ChenFri, 17 Jul 2015 16:59:37 -0400How to Achieve Mind-Blowing Content Marketing ROI #CZLSFFocusing on your blog and native advertising - and being more like KISS - are just a few tips Jason Miller, senior content marketing manager at LinkedIn, will share in San Francisco.http://www.clickz.com/clickz/news/2417735/how-to-achieve-mind-blowing-content-marketing-roi-czlsf
http://www.clickz.com/clickz/news/2417735/how-to-achieve-mind-blowing-content-marketing-roi-czlsfTetyana MiroschnichenkoThu, 16 Jul 2015 09:00:00 -0400Former Kraft CMO: Marketing Takes Center Spot In a Consumer Centric WorldIn this video interview, Deanie Elsner, former chief marketing officer for Kraft Foods Group, talks about the importance of marketing and how she worked with agencies to drive Kraft’s marketing function.
http://www.clickz.com/clickz/news/2416996/former-kraft-cmo-marketing-takes-center-spot-in-a-consumer-centric-world
http://www.clickz.com/clickz/news/2416996/former-kraft-cmo-marketing-takes-center-spot-in-a-consumer-centric-worldYuyu ChenWed, 15 Jul 2015 10:00:00 -0400Big Data: Inspect What You ExpectSomething as small as a single missing or broken tag can result in missing data. As a result, marketers need to really inspect data, rather than simply looking at the aggregated report.http://www.clickz.com/clickz/column/2417697/big-data-inspect-what-you-expect
http://www.clickz.com/clickz/column/2417697/big-data-inspect-what-you-expectBenjamin SpiegelWed, 15 Jul 2015 08:00:00 -0400Redefining Engagement to Understand the Future of MarketingMedia and technology are continuing to merge providing business opportunities that will engage customers in new ways.http://www.clickz.com/clickz/column/2417494/redefining-engagement-to-understand-the-future-of-marketing
http://www.clickz.com/clickz/column/2417494/redefining-engagement-to-understand-the-future-of-marketingMichelle KillebrewWed, 15 Jul 2015 06:30:00 -0400Releasing the Power of Real-Time Marketing in China Real-time marketing is growing in popularity in China. See how brands like McDonald's, Durex and Xiaomi are using it on Weibo.http://www.clickz.com/clickz/column/2417570/releasing-the-power-of-real-time-marketing-in-china
http://www.clickz.com/clickz/column/2417570/releasing-the-power-of-real-time-marketing-in-chinaOni ZhangTue, 14 Jul 2015 20:05:00 -0400Will Prime Day Become the Next Big Online Shopping Day?At midnight, Amazon - and Walmart, in response - will start 24 hours of deals better than Black Friday. If it goes well, industry experts think Prime Day could continue in future years.http://www.clickz.com/clickz/news/2417740/will-prime-day-become-the-next-big-online-shopping-day
http://www.clickz.com/clickz/news/2417740/will-prime-day-become-the-next-big-online-shopping-dayMike O'BrienTue, 14 Jul 2015 17:06:00 -04003 Multichannel Marketing Use Cases for Improving the Customer ExperienceBuilding out call center processes and marketing automation techniques can provide exponential benefits for your company.http://www.clickz.com/clickz/column/2417474/3-multichannel-marketing-use-cases-for-improving-the-customer-experience
http://www.clickz.com/clickz/column/2417474/3-multichannel-marketing-use-cases-for-improving-the-customer-experienceEllen ValentineTue, 14 Jul 2015 09:12:58 -0400Top 5 Reasons Word Press Will Drive Microsites in the New Dot BrandsWord Press boasts that it now powers more than 23 percent of the web. Will the new Dot Brand space give it a bigger boost?http://www.clickz.com/clickz/column/2417499/top-5-reasons-word-press-will-drive-microsites-in-the-new-dot-brands
http://www.clickz.com/clickz/column/2417499/top-5-reasons-word-press-will-drive-microsites-in-the-new-dot-brandsJennifer WolfeTue, 14 Jul 2015 09:04:57 -0400Struggling to Measure Social ROI? Partner With Your CRM TeamSocial teams shouldn't skip measurements and metrics. Measures of behavioral, persona, and stratification data can drive strategy. http://www.clickz.com/clickz/column/2417533/struggling-to-measure-social-roi-partner-with-your-crm-team
http://www.clickz.com/clickz/column/2417533/struggling-to-measure-social-roi-partner-with-your-crm-teamStephanie MillerTue, 14 Jul 2015 06:30:00 -0400Truffle Pig: The Natural Evolution of Agency and Social? Truffle Pig, the partnership between Snapchat, WPP, and Mail Online, had everyone talking at Cannes. CEO Alexander Jutkowitz tells ClickZ Truffle Pig's recipe for success. http://www.clickz.com/clickz/news/2416738/truffle-pig-the-natural-evolution-of-agency-and-social
http://www.clickz.com/clickz/news/2416738/truffle-pig-the-natural-evolution-of-agency-and-socialEmily AlfordMon, 13 Jul 2015 09:00:00 -0400Unlock Market Expertise with Data You're Already CollectingMarketers can solidify their expert reputations by leveraging data they already have. It all starts with unique data sets, which can be passed along - and eventually sold - to others.http://www.clickz.com/clickz/column/2417327/unlock-market-expertise-with-data-youre-already-collecting
http://www.clickz.com/clickz/column/2417327/unlock-market-expertise-with-data-youre-already-collectingAndrew EdwardsMon, 13 Jul 2015 07:30:00 -0400Memo Banks: Innovate or DieIn the age of digital disruption, the banking industry, like many others, must innovate, and innovate fast, to stay relevant. http://www.clickz.com/clickz/column/2417240/memo-banks-innovate-or-die
http://www.clickz.com/clickz/column/2417240/memo-banks-innovate-or-diePeter Dingle Sun, 12 Jul 2015 20:00:00 -0400How Taxi Drivers Stole the Show at CannesIt's increasingly difficult for advertisers to grab people's attention. But as the taxi strike in Cannes demonstrated, there's a difference between getting attention and keeping it.http://www.clickz.com/clickz/column/2417173/how-taxi-drivers-stole-the-show-at-cannes
http://www.clickz.com/clickz/column/2417173/how-taxi-drivers-stole-the-show-at-cannesSean MillerThu, 09 Jul 2015 13:36:24 -0400Offline Is the New OnlineBuyers have clearly crossed the digital divide combining online and offline actions. Going forward, it would be wise for brands to follow the consumers’ lead.http://www.clickz.com/clickz/column/2416735/offline-is-the-new-online
http://www.clickz.com/clickz/column/2416735/offline-is-the-new-onlinePelin ThorogoodThu, 09 Jul 2015 07:30:00 -0400VIDEO: Why Kraft Uses Agile Marketing to Solve a Growth ProblemIn this video interview, Deanie Elsner, former chief marketing officer for Kraft Foods Group, speaks about how the brand uses agile and addressable marketing to drive business growth.
http://www.clickz.com/clickz/news/2416980/how-kraft-foods-employs-agile-marketing-to-solve-growth-problem
http://www.clickz.com/clickz/news/2416980/how-kraft-foods-employs-agile-marketing-to-solve-growth-problemYuyu ChenWed, 08 Jul 2015 15:05:00 -0400