19 comments

Oh dear. Please tell me this series doesn't rely on the audience knowing the evolution of medical equipment. In detail. Last time I was in surgery in a hospital I was unconscious,last thing on my mind was checking the shape of the scalpel. Or the age of the thermometer.

Ok, I really don't like posting comments on this site. But I felt compelled this time.

You have VASTLY overlooked the point of these ads. This thermometer resembles a bubble-level. Something used when BUILDING a structure (like a new hospital) to make sure something is level with the ground.

The scalpel one is not about an antique scalpel. It's OBVIOUSLY a circular saw, something that is also used in construction (of a new hospital). Get it? Got it? Good. Maybe think a little before posting a critique of something you don't actually understand.

And no, I didn't make these ads. :) I'm not saying the campaign is actually good. Just that your comments about it are rather inane.

What do you mean by "forced"? Forced in that a circular saw and a scalpel have nothing to do with each other except for the fact that they are both tools? They are both used to cut? To reconstruct? To accomplish a task? I can agree that the ads aren't very good, simply because the idea at their heart is weak. But what is forced? I see this term thrown around all the time. But what does it mean? I don't think the people who use it actually know.

It's really easy to throw around cliched advertising terms. It's another to actually say something of real substance and meaning. Criticism is meaningless unless you can offer a better idea. Otherwise it's just being a tool.

There is no way you can tell these are not genuine surgical tools unless you are a practicing surgeon. To the average guy, like myself, these could be valid medical instruments, for all i know. Hence: Forced

forced [fɔːst]
adj
1. done because of force; compulsory forced labour
2. false or unnatural; a forced smile
3. due to an emergency or necessity; a forced landing

Thank you FourT6and2; I was entirely and embarassingly wrong. I did wonder about the spirit level, I didn't see the saw, then went in like a blind animal at the ads, and will now 'collect my licks' as the rest of the community here take chunks out of me. Thanks for pointing out what the images were supposed to be.

i dont understand one thing, that is why do they need people to donate for them to build their hospital, dont they have in their system in their country what helps them to move to next level of performance?