There’s a funny commercial during which Texans’ defensive end J.J. Watt yells at a man coming out of coffee shop with a cup of chamomile tea: “You wanna take a nap?” he yells.

Somehow, the guy doesn’t spill the hot beverage all over himself. Watt is a scary dude, even when he’s being funny. He’s also a scary football player, so much so that the Texans would do practically anything to keep him—including using the franchise tag.

J.J. Watt (AP Photo)

Keeping Watt means just that much.

“You’ve got guys in the Hall of Fame that have been franchised in back-to-back years,” team owner Bob McNair told ESPN.com. “The franchise tag is worth something to the team, and you can’t be afraid to use it.”

Watt was extended the fifth-year option, so his contract goes through 2015. However, the Texans know that Watt’s big payday is just around the corner. The former first-round pick has earned all that’s coming his way, though. At his current pace, Watt would finish his career as one of the best ends to ever play the game.

“It’s going to be a big contract,” McNair said. “If we can do something with him that makes sense for the team to do it early, we’ll certainly do it. It has to make sense for us. The team comes first. We want to keep all of our players. We want to take care of all our players, but the team comes first.”