Business Directories

Starbucks launches personalised beverages

Dubai, May 23, 2011

Starbucks has launched a variety of new personalised blended beverages and is offering customers a new approach to creating coffee innovations.

‘Discover your Favorite Frappuccino’ encourages customers to mix things up in order to create their own unique blended Frappuccino beverage.

A large variety of syrups, toppings, fresh milks (whole, low fat or soy milks), coffee strengths and intensities will be available to choose from, in addition to the popular classic flavors which customers are invited to modify.

There are more than 87,000 ways to create a personalized beverage at Starbucks and now the ‘Discover Your Favorite Frappuccino’ blended beverage brings more unique opportunities to satisfy individual tastes, a statement said.

Starbucks is also launching the New Starbucks Bali Single-Origin Coffee, now made available for a limited time in the Middle East.

This new coffee will have herbal overtones, while adding in the complexity of a sweet dark chocolate flavor that is definitively Balinese.

“In line with our objectives of maintaining a close relationship with our customers and the community, we are very excited to be launching this fantastic new beverage for the summer months,” said Rana Shaheen, regional communications and CSR manager at Starbucks Mena region.

“The new blended beverages will not only satisfy customers’ coffee cravings, but will also encourage fun and entertainment in our stores. I look forward to seeing how our valued customers will enjoy this new offering.”

To further complement the blended beverages and coffees available, Starbucks is introducing a selection of delicious mouth watering desserts known as Sweet Street Desserts which are imported from the US and are now available in the UAE and Kuwait markets, Shaheen added. – TradeArabia News Service