Monday, 8 October 2012

Victorinox, London

It is very rare indeed to see live animals in retail store windows in the 21st Century. Sure in China this is a common occurrence, but then regulations are rather more archaic and sensitivity to animals' well being is often seriously overlooked. Thankfully as we are now in the Autumn season, sunlight is rather lacking here in London (window spaces become very hot in sunlight), however this doesn't excuse the use of live exotic fish (which are particularly sensitive) in a tank in a window on Bond street here in London with several metallic watches placed around them. Down right cruel and unnecessary - no matter what the brand may tell us. While we anticipate a lil 'ole e-mail explanation from Victorinox's PR and / or marketing departments sometime soon (as we often do from so many brands), the bottom line is guys that you are being cruel to animals in the UK for the sake of a product promotion and this is not acceptable. This is an easy, obvious and unoriginal solution to demonstrate a products qualities. If the company were truly creative the use of live exotic fish would not be necessary.
Ultimately, if we say nothing then who will? No-one. We also expect to see this scheme removed as a matter of urgency...............we're watching and waiting Victorinox.

No comments:

Post a Comment

Many thanks for leaving your comments which are always most welcome; we are unable to respond to every single one individually but we do read them all. (A huge apology for this horrible word verification also which is in place to eliminate the dreaded spam).Kind RegardsJonathan & Team

OVER 3 MILLION VISITORS...!

Who's writing this stuff every day?

Jonathan Baker M.A. (UEL), M.A. (CSM) is Course Director at one of the world’s leading centres of Fashion, lecturing in Fashion Visual Merchandising & Branding and is former Chief World Expert in VM for WorldSkills.org. He produces visual research for global retailers and industry suppliers, is a freelance VM and Retail consultant with clients in China, Russia, USA, Middle East, guest speaker for commercial events, Academic External Examiner and if that’s not enough is based in LONDON. Look out for our first book, Fashion Visual Merchandising published by Bloomsbury Press

Mannequins * Bust Forms * Fixtures

Click on Image for Information

IMPORTANT INFORMATION

www.retailstorewindows.com is offered as a free information site capturing the zeitgeist on the streets of anywhere that we find ourselves and given to the world purely for the benefit of those who are interested in this area of commercial interiors and Visual Merchandising but unable to visit these places themselves.

We are happy to help those who wish to be a part of the Visual Merchandising Industry, however, beyond our contracted obligations, as with Medical and Legal Advice, we offer Advertising space, Consultancy services, Career support, Curricula Vitae and Academic advice as chargeable services.