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Rihanna & Celebs Film ‘The End Of The World’

Rihanna, Jonah Hill, Emma Watson, James Franco, Jason Segel, Seth Rogen, Aziz Ansari, Martin Starr and Paul Rudd joined together to film a scene from 'End of the World' in New Orleans. Set at a house in Los Angeles, the cast were highly animated whilst following a marker that will later be transformed using CGI. May 31, 2012.