Lessons Learned on Developing a Gamified Learning Platform

Conference Archive

Learning Solutions Conference & Expo 2016 - March 17, 2016

Barbara Babcock

Senior Manager, Merchant Sales and Support Sears Holdings Corporation

Kami Hanson

Senior Manager, Learning Program Office Sears Holdings Corporation

Over the last decade, there has been an industry-wide emphasis on developing
learning objects with embedded gamification elements. However, taking the
concept of gamification past the singular learning objects to the more global,
overall learner experience is more of a rarity.

In this session, you will be shown the specifics of one company’s
journey and lessons learned so that you can take those practices to your own
company. You will explore the realities and challenges faced when designing and
developing a gamified open-learning platform. This session will focus on the
learner experience design process with specific emphasis on the engagement
model, learning space and journey, and game economy. You will learn how issues
were solved relating to employee goals and ambitions, the learner lifecycle and
engagement loops, learner motivation and emotional engagement, as well as
establishing criterion and conditions that set a solid foundation for the game
economy.

In this session,
you will learn:

The definition of gamification

How to plan for the learner lifecycle

How to incorporate Barte’s player
types into your game mechanics

How to set up a game economy

The elements to consider in the
learner experience design process

The best practices for the learning
space and how to outline the learner journey

How to support the learner’s sense of
autonomy and mastery

How to evolve your system to add new
functionality and to stay relevant