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After a creative pitch, Mighty have designed a powerful visual identity for Local Government Association initiative DevoNext.

What was immediately clear about DevoNext was that it acted as something of a bridge between councils and the community. Encourage local debate, generate wider scrutiny of the whole devolution process and an attempt to unblock some of those frustrations and debate some of those concerns.

Started in 2014, Onyourbed is a luxury dog bed manufacturer. Two years later they have developed a growing range of luxury dog beds, all of which have been rigorously tested by their discerning Onyourbed dog testers Fizz, Raff and Rolo. If they don’t like a bed, then they don’t sell it!

The new brand designed by Mighty has a confident attitude that offers a quality and practical product and focuses on turning the smelly dog bed into a stylish alternative.

In 2016, Mighty was engaged to help re-launch the design and print ‘MAKE’ brand online.

Based on the existing visual equity including MAKE’s use of the colour magenta, Mighty evolved the visual identity into one that is simple, authentic and at home in a multi-channel environment. The new brand helps consumers better connect with MAKE.

Luxury and fashion are both industries that move fast, but in the past ten years they have probably been moving faster than ever. Luxury is moving from a focus on high value to a desire for true value, with crafted, authentic experiences trumping the more conspicuous excesses of the past.

Lauren Watson’s fabric designs are a direct interpretation of endless combinations of colours, blends and surfaces coming together – the vibrancy of unusual colour combinations; the layer upon layer of naturally occurring textures; the natural mixing, blending and bleeding of shades.

In 2016, Lauren asked Mighty to develop a new identity and CMS website. We focused on the fine detail that is usually overlooked. We highlighted the connoisseurship of every element of the art and brought a new perspective on luxury with crisp copy, clear facts and pin-sharp photographs, to tell the story of the brand through the material itself.

Creating a point of differentiation, often intangible, for companies that spend so much time, energy and money on tangible objects (anything from planning skyscrapers to manufacturing airsprings) can be quite a challenge. Nevertheless, the best of these largely B2B focused businesses have understood that to achieve competitive advantage in their field, they must engage with buyers and communicate more than their industry experience. Their brands allow them to compete on more than delivery times or per-unit price – they make the difference between anonymously taking part and winning in a globalised, highly competitive environment – often thanks to a reputation built purposefully around the brand.

Last Try Wines is the longest running wine merchants in Twickenham, West London. With Last Try Wines Mighty needed to communicate its 40 years of combined hospitality management experience in some of London’s busiest pubs, hotels and restaurants and well as being official supplier to the Rugby Football Union.

Trading conditions are quite tough at the moment for many retail businesses but with the Rugby World Cup coming to Twickenham in 2015 the brief was to strengthen those links and reflect the ethos and values of the dedicated Last Try Wines team.