Writing Music for Television and Radio Commercials

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This text provides a comprehensive overview of the process of composing and arranging commercials for these two different media. It addresses the tools of composition and arranging and sets forth a method for approaching each creative and business situation. Application of the material in the book is intended to help the novice composer achieve his or her goals. An audio CD of jingles to illustrate examples in the book is included.A Manual for Composers and Students Michael Zager. Most popular songs have
a buildup to a ... Focus group testing becomes an important factor in helping to
choose the final commercial and the final music. The focus group is asked toanbsp;...

Title

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Writing Music for Television and Radio Commercials

Author

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Michael Zager

Publisher

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- 2003-01-01

ISBN-13

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