UAE national carrier Emirates Airline recently announced that it has entered into agreement with TUI Travel Plc to launch sports events packages called ‘Emirate Live’.

Emirates Live is a package of services that offers customers the facility of easy-to-book access to prominent international sports events. Under the package, the Emirates Airline has started offering packages to international sports tournaments, such as the England vs India npower Test Series in Birmingham, the F1 British Grand Prix in Silverstone and the 2011 Rugby World Cup in New Zealand. The packages are being offered by the airline in partnership with TUI Travel’s Sport Division.

The airline said in a statement that through the Emirates Live the customers will be able to book event tickets, flights, transport and hotels. It also said that there are facilities for arranging customized individual and group packages as well.

Russell Sheldon, Senior Vice President of Network Sales and Passenger Development of Emirates Airline, said that the airline, with its route network spread across six continents and combining the expertise of TUI Travel Plc, the Emirates’ customers will be at a great advantage by getting access to premier international sports events.

Sheldon remarked that the Emirates Airline has significantly expanded its route network based on its customers’ needs and demands. He said that the airline will now be focusing on its customers even more by offering sports events packages through Emirate Live in order to meet their leisure interests. He also hoped that the airline will continue to increase the variety of events and its number based on the customers’ feedback and the popularity of Emirates Live sports events packages.

The Emirates Airline is currently operating flights to over 100 destinations in 66 countries across the world. The airline has a fleet of 153 aircrafts at present, and over 1,000 flights out of Dubai International Airport each week connect to numerous destinations spread over six continents.