These days its not too often that we hear news of Google PageRank, but when the search giant announces an update to the PageRank toolbar it certainly gets the attention of SEO’s and webmasters. Have we got your attention yet?

It would seem that Google has update the PageRank toolbar sometime around 7th February, with many webmasters noticing that Google pushed out new PageRank values to the Google Toolbar. While some site owners were excited to find their PageRank has increased, others were disappointed to see theirs drop.

Despite PageRank still being part of the algorithm, SEOs know that toolbar PageRank is often outdated and not that useful, but that wont stop many speculating its value.

This topic often comes up and this time Google’s Matt Cutts was on hand to answer. Matt said that while the PageRank toolbar has become less important, they understand that users are still actively using the feature to see what sites are more relevant.

Understandably, Google would like to keep any feature that users are continuing to use for searching. So, basically as long as people keep using the toolbar, Google will keep maintain it.

Of course, Matt announced this news in a video, which he is now synonymous for. You can watch the video below, but in the meantime it looks like Google PageRank toolbar is here to stay!