Those willing to give up essential liberty to obtain a little temporary safety may indeed deserve neither, but here’s the good news: For those willing to give up their email address, a free meal at Chili’s awaits.

The restaurant chain, owned by the listed Brinker International Inc., is giving away a million of its recently-launched flatbreads, and all you have to do to get one is sign up for the Chili’s email list. If you’re already a member, you can still get in on the action by answering a few questions about your dining preferences, providing the company with some valuable data about its more enthusiastic customers.

The offer comes as the chain’s new line of pizzas and flatbreads struggle to go mainstream, reports the WSJ’s Annie Gasparro:

Chili’s, which has about 1,275 restaurants nationwide, is struggling more than it usually does with new menu items, because the Southwest-style chain doesn’t exactly have a reputation for Italian-American cuisine, said Krista Gibson, Chili’s senior vice president of brand strategy.

“Since the flatbread has been in restaurants, it’s scoring higher than Chili’s average menu item, so now we’re trying to figure out how to generate more trial,” Ms. Gibson said in an interview. “In the past, our menu innovation has been in areas where we already have credibility–like new rib flavors or burgers.”

And while the promotion might be useful for Chili’s to gather some more customer data while pushing regulars to try a new item, it also provides one data point in estimating the value email sign up. Estimates for the value of a Facebook like or Twitter follow are all over the place. But in 2013 dollars, we know this: an email sign-up is worth approximately one Chili’s flatbread. At least.