Is Email Marketing Dead? During the holiday season, I get so many emails from everybody. Friends, retailers, charities and so much more are using email marketing to get me to visit their restaurant or website. They are all competing for the same dollars that a restaurant does. Unfortunately, I don’t get many emails from restaurants. […]

With the holidays fast approaching, it is important to assess your restaurant marketing plans for success this season. Your plans may include new menu items, community involvement programs, increasing catering sales, advertising and many more. One area of importance that is often neglected is the role your servers play in the guest experience. No matter […]

Are Your Employees Hurting Your Profits? We all agree there are many moving parts that impact the profitability of a restaurant, one of the key ingredients that is often overlooked are your employees. If you think about it, they are more than just servers and cooks. Every action they take has an impact on your […]

2017 has been a difficult year for many restaurants. The restaurant industry continues to change in many ways driven by the choices customers have. Many of the choices are facilitated by technology and the options it offers us to make decisions. Let’s take a closer look at just two ways in which technology has impacted […]

Day in a day out you work at your passion of building your restaurant business. You have a vision and a dream of what success is like etched in your mind. You work hard every day to make it happen. Then you wake up and look around you. Reality sets in, you are running from […]

Restaurant leadership is like being the head coach of a professional football team. Depending on your business, you team may be large or it could be a small handful of players. Either way, it takes a leader to get all the parts functioning independently and producing a product as a team. Think of the football team. You have the […]

Most restaurant owners are faced with problems every week. There are a lot of balls juggling in the air every day. Some are handled flawlessly; some balls are dropped. The question remains how can you become a better juggler. The best jugglers practice a lot and have coaches to help them perfect their act. If […]

Football season is in full swing with High School, College and NFL Football every weekend. Does this help or hurt your restaurant? Yesterday, I went to a college football game that had over 100,000 people at the game. The tailgate lot was full, the concession stands were busy, and people were having fun. It was […]

With many of our clients, we utilize a Restaurant Reputation Management tool to monitor what is being said by their customers on the review sites. We see the good bad and the ugly side of consumer comments about many restaurants across the country. It truly becomes obvious as to why some restaurants are very successful […]

No, this is not a blog about the Dr. Seuss book, but it is a story about places you might wind up at. Learn about how digital maps can impact your restaurant’s reputation. As a Restaurant Coach, I often use Google Maps when I travel. In many areas, I am not familiar with the towns and […]

The year has come to a close and the industry sources show that the final quarter of 2015 had the worst traffic growth since the first quarter of 2014. Where have the my restaurant customers gone? Some specific markets are doing well such as California but others have experienced significant declines. Industry sources site such […]

Over the past few years, many restaurant owners I have met with have been very skeptical of review sites such as Yelp or TripAdvisor. They contended that the reviews are false, misleading or competitors just writing bad reviews about them. In some cases they claim that Yelp was misleading in its representation of reviews. Recently […]

Restaurant Margins are tight, we all know that. Rising food cost, minimum wage increases, and competitive pressures make a day to day impact. It’s a tough business, every penny counts, but are you getting every penny your restaurant is earning? I’m sure your distributor is passing along all of the allowances that they get from […]

As we start a new year it is important to take a step back and look at how you did last year. Was it a good year filled with great things that will lead you into 2015? Was your restaurant marketing plan effective? Many restaurants owners I meet with are just too busy to take […]

November is upon us and the holiday planning is set in place for most restaurants. Gift card promotions in place and holiday parties are booked. Fortunately gasoline prices are dropping which will free up discretionary spending. The challenge is to drive traffic into your restaurant and away from the big box stores. Promotions on social […]