Mastering User Acquisition: From the First Banner Ad to the Latest Creative In 1898 the very first car advertisement was published, boldly calling on readers to dispense with their horses. Ninety-six years later, the first online banner advertisement was uploaded....

Influencers, Streaming, and Virtual Reality: Speculations on a Promising Future With marketers excited about influencers and tech-lovers excited about VR, it is fitting to speculate just how these giants will interact with one another. From funny reaction videos on YouTube...

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