slides 6-11 – what can we learn from Google Trends and related tools? A big thing: the importance of segmenting your stats; means are often meaningless. The Mothers’ Day example demonstrates two signal causes (in different territories – i.e. different segments) for the compound flowers trend. The Google Correlate example show how one signal may lead – or lag – another. So the question: do you segment your library data? Do you look for leading or lagging indicators?

slides 12-18 – what role should/does/could the library play in developing the reputation of the organisation’s knowledge producers/knowledge outputs, not least as a way of making them more discoverable; this builds on the question of whose role it is to facilitate access to knowledge (along with the question: facilitate access for whom?)? – my take is this fits in the role librarians often take of organising an institution’s knowledge.

slides 28-30 – the main focus of my own presentation during the main ILI2013 conference (I’ll post the slides/brief commentary in another post): if the information we want to discover is buried in data, who’s there to help us extract or discover the information from within the data?

slides 31-32 – sometimes reframing your perception of an organisation’s offerings can help you rethink the proposition, and sometimes using an analogy helps you switch into that frame of mind. So if energy utilities provide “warm house” and “clean, dry clothes” service, rather than gas or electricity, what shift might libraries adopt?

slides 33-39 – a few idle idea prompts around the question of just what is it that libraries do, what services do they provide?

slide 40 – one of the items from this slide caused a nightmare tangent! The riff started with a trivial observation – a telling off I received for trying to use the phone on my camera to take a photo of a sign saying “no cameras in the library”, with a photocopier as a backdrop (original story). The purpose of this story was two-fold: 1) to get folk into the idea of spotting anachronisms or situations where one technology is acceptable where an equivalent or alternative is not (and then wonder why/what fun can be had around that thought;-); 2) to get folk into wondering how users might appropriate technology they have to hand to make their lives easier, even if it “goes against the rules”.

slide 41 – a thought experiment that I still have high hopes for in the right workshop setting…! if you overheard someone answer a question you didn’t hear with the phrase “did you try the library?”, what might the question be? You can then also pivot the question to identify possible competitors; for example, if a sensible answer to the same question is “did you try Amazon?”, Amazon might be a competitor for the delivery of that service.

slide 42 – this can lead on from the previous slide, either directly (replace “library” with “Amazon” or “Google”), or as way of generating ideas about how else a service might be delivered.

As with many idea generating techniques, things can be combined. For example, having introduced the notion of Amazon lockers, we might then ask: so what use might libraries make of such a system, or thing? Or if such things become commonplace, how might this affect or influence the expectations of our users??