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This chapter contextualizes the trajectories of studies on South Korean popular culture and the hybridization dynamics of transculturation on the one hand, and the conceptual background of the reconstruction of South Korean masculinity on the other. There are many examples that can demonstrate transculturation and hybridization in the realm of contemporary South Korean popular culture. Due to the limited scope of the chapter, it only describes the most significant example: the Korean blockbuster. It specifically discusses Hangukhyeong Beulleokbeoseuteo and Shiri. In addition, the hybridity of...

This chapter contextualizes the trajectories of studies on South Korean popular culture and the hybridization dynamics of transculturation on the one hand, and the conceptual background of the reconstruction of South Korean masculinity on the other. There are many examples that can demonstrate transculturation and hybridization in the realm of contemporary South Korean popular culture. Due to the limited scope of the chapter, it only describes the most significant example: the Korean blockbuster. It specifically discusses Hangukhyeong Beulleokbeoseuteo and Shiri. In addition, the hybridity of Korean masculinity and the soft masculinity of Bae Yong-Joon are reported. The global masculinity of Rain and the postmodern masculinity in Oldboy are covered. An overview of the chapters included in the book is provided as well.