Insights : Design

A study of 400 students proves new “Sans Forgetica” font may unlock your audience’s content retention puzzle, and it’s free! Researchers from RMIT University in Melbourne have developed an unconventional way to help you fill your audience’s memory gaps and maximize your marketing content retention. The team of typographers and behavioral psychologists released a new…

Looking to increase new business leads? Create more memorable and engaging content for your audience by adding infographic content marketing to your digital strategy. The average human attention span lasts about eight seconds, which means you’re most likely to either captivate or lose readers in the first paragraph of your marketing content. Even then, readers…

Ordering coffee, locking a bathroom stall, and washing our hands are things most of us do every day without even thinking about it. But how would design affect you if you were three and a half feet tall? In her TED Talk, “Why design should include everyone,” Sinead Burke explains how as a little person, design often…

Google’s new Gif Maker creates data visualizations that make your research look better. According to the company’s announcement, “Data visualizations are an essential storytelling tool in journalism, and though they are often intricate, they don’t have to be complex.” Mashable author Freia Lobo explains how the new Data Gif Maker presents facts and figures in a…

Website design is constantly changing, and this year you can expect to see more sophisticated trends than ever before like motion in web design. With new technological capabilities, designers have even more room for creativity. Ben Davis of Econsultancy explains how sleek motion in web design are setting a new standard in his article, “Five…

Get ready to go green with the 2017 color of the year. Color forecasters at the Pantone Color Institute have announced the new 2017 color of the year: “greenery.” Parija Kavilanz of CNN Money shares insights behind the decision and what it means for next year’s trends. Laurie Pressman, Vice President of Pantone Color Institute,…

The popular streaming service Pandora is on the rise. The company recently acquired its competitor Rdio, introduced a new monthly subscription feature called Pandora Plus, and unveiled a new logo and rebrand. Napier Lopez, author at The Next Web, details the brand’s new image and what it means for the company. Their new look is a…

Google unveiled an update for the Tilt Brush platform that turns your paintings into music in virtual reality. The video demonstration showcases the new “audio reactive” mode that makes virtual brush strokes pulse to the beat of any song you choose turning your art into music in virtual reality. The stunning new feature further separates…

At a small company, the product design process is very involved in order to create better design. It’s usually shared among the creators, team members, and executives. As a small business continues to grow, more staff and more projects translate to a greater disconnect between team members. Aarron Walter, VP of Design Education at InVision,…

New social good innovations help us all. When we come together to face global crises, our problems become a little more manageable. Technology innovators play a crucial role in overcoming global issues and building roads towards action. Katie Dupere, reporter at Mashable, shares some of the most impressive social good innovations from this year. Adaptoys…

Interface innovations are happening almost every day now. Interfaces are what allow humans to touch and control technology. Effective user interfaces make complex systems and technologies possible. In an article titled, “35 Interface Innovations that Rocked Our World,” Xerox compiles a list of interface improvements that changed the way we interact with the world around…

Designing and choosing how to create a logo can be stressful for any business owner. When creating your brand’s new logo, it’s a good decision to weigh all your possibilities and put some extra time into your branding efforts. Scott Gerber, entrepreneur, author, and Founder of the Young Entrepreneur Council, shares advice from industry experts on…

Parallel Interactive is a team of exceptional marketing, design, and technical professionals dedicated to helping our business partners succeed in the competitive marketplace. Parallel specializes in developing high impact, cost-effective marketing initiatives that deliver tangible, bottom line results.