Shoppable Social: Turning Likes Into Sales

July 27th, 2016

These days, a backpack you were eyeing on Instagram can be bought just by clicking on the “Shop Now” button. Facebook Ads suggest similar purchases or items you may have forgotten at checkout. With advanced targeting capabilities of social ads, ecommerce brands can finally build relationships with customers across multiple channels and actually drive sales from social.

But how do you ensure seamless tracking across every channel? How do you balance between building a branded experience and running promotions to drive sales?