The author is a Forbes contributor. The opinions expressed are those of the writer.

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Anyone paying too much attention on Apple’s technological innovations has probably missed a little piece of information that demonstrates how the company wins in another area, retailing!

According to a recently published study, Apple’s stores have the highest sales per square foot, $6,050, twice the sales of Tiffany & Co (NYSE:TIF), and more than three times the sales of Coach (NYSE:COH).

Source: http://www.retailsails.com/index.php/site/reports

This figure further confirms three things: First, that in spite all the talk about on-line sales, brick and mortar sales are still popular, especially for electronic gadgets that are often too complex for the average customer. Second, Apple can capture profits at all stages of the supply chain. Third, in spite of all that talk about competing products, Apple’s products continue to maintain their aurora among consumers—a good sign for the upcoming holiday season and for Apple’s stock that has been heading south lately.