Honest value for an honest dollar.

You’re either part of the solution or you’re part of the problem.

The Problem

The client needed a team to capture the benefits of Carhartt’s cold weather gear.

Our Solution

Go to the coldest place in the United States and talk to the people who work through the elements every Winter.

Place

Ironwood, Michigan

They Wanted

Music Production

Video Production

Art Direction

Approach

Last winter, Carhartt spent a few days in one of the coldest towns in America – Ironwood, Michigan. Located in the Upper Peninsula, the residents here often go months without seeing temps climb above freezing. Meet the folks who work 24/7 to keep Ironwood running.