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Licensing is a very common practice, especially in fashion and arts, that allows you to maximize the use of your intellectual property. Licensing can be very successful and lucrative if done properly. Whether you are an illustrator, a fashion brand or a band with a well-established brand, if you are considering licensing as your next...

It is easy to get confused between the different types of intellectual property out there. Your IP assets are however crucial and should be demystified. We have therefore decided to kick off our blog section with a primer on Canadian intellectual property.