Pretty important sounding column, isn't it? If you're wondering what it means, I'll get to that in a minute.
As I said in my last column, I often receive speaker invitations in which the caller is somewhat vague about the topic he or she wants addressed. If one presses for specifics, the answer you get most of the time is, “We'd like you to talk about Trends (capital T is usually their emphasis).
Other editors tell me it is the same with them, and usually we ...

Register to view this Article

Registering for Premium Content on Food Management will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.