Sessions

November 14Tuesday

14:00

FIRST WAN-IFRA CONTENT MARKETING FORUM LATAM

Location:

Argentina Hall

Content Marketing is a million dollar industry, based on the creation of quality content for commercial purposes. Media companies have created content for more than a hundred years; what role are their playing in this industry? A series of presentations will provide key insights on Content Marketing trends, success stories and digital audience growth.

14:00 hrs - Content Marketing: Worldwide Trends

Speakers

Speakers

15:00 hrs - The Disney Digital Network

With a complex and fascinating focus on audiences and business, Disney is strengthening its native digital content and connecting exponentially with consumers whose first contact point will be interactive.

15:30 hrs - Creating an engaged digital audience

Speakers

14:00

General Programme

Open to General Public

TECH AND TOOLS TO WIN IN THE DIGITAL ECONOMY

Location:

Sala Federal

14:00 hrs - Performance as a key aspect of the growth of a medium

Can the speed of a site affect its growth?A high level review on best practices in the field, how to reduce visitor losses and increase traffic. The impact on monetization. Cases of analysis, tools and new technologies (PWA).

14:45 hrs - The economic impact of Adfraud, Brandsafety and Viewability in the Digital Advertising Industry: and how can the publishers leverage this new metrics.

Speakers

With the ever-increasing use of mobile devices for reading news and content on the go, the speed, performance, and overall user experience of a publisher's website can truly make or break a publication. We will dive deep into the latest and best-performing technology in the industry, PWA, and how publishers can maximize their user engagement and boost ad revenue through these exciting applications.

14:00

General Programme

Open to General Public

THE NEWSROOM OF TOMORROW

There has always existed a belief that a digital project will only be successful if it has a great amount of human and economic resources. However, various digital projects throughout the region can demonstrate that the cost / audience / relevance ratio evolves as we create content designed more demand than supply.

Speakers

14:45 hrs - How to innovate and create impact in local media: the case of Correio*

Correio, the largest newspaper in North and Northesst regions of Brazil, has been a finalist in all three editions of Latam Digital Media Awards. Coordinator of all the three projects, the Innovation Editor, Juan Torres, will share the expriments that Correio has implemented and that are shaping Correio's new path. Warning: the presentation brings many more questions than answers.

Speakers

15:30 hrs - Newsrooms in the new digital economy

When talking about newsrooms of the future we tend to think of a room full of technicians and systems in charge of writing, editing and reporting. What we propose is to think of a different approach: that of a digital newsroom, full of journalists, supported by technology and focused on a very specific focus: News & Audience First. This presentation will provide a thorough analysis of which are the pillars that support "the newsroom of the future" and how technology can strengthen the workflows it needs.

16:00

General Programme

Networking

Coffee Break

16:30

General Programme

Open to General Public

FIRST WAN-IFRA CONTENT MARKETING FORUM LATAM

Location:

Argentina Hall

A discussion panel by media and branded content experts, content creators and consultancies will provide a unique space to understand to what extent Content Marketing is an opportunity or a threat for the media industry.

16:30

General Programme

Open to General Public

THE NEWSROOM OF TOMORROW

Location:

Bouchard Auditorium

New Profiles for a Changing Profession

A key session for media companies, journalism and communication students and academics; digital media expert Ismael Nafría will provide a detailed analysis and useful update of the needs of today's news media companies and newsrooms worldwide.

Speakers

16:30

General Programme

Open to General Public

TECH AND TOOLS TO WIN IN THE DIGITAL ECONOMY

Location:

Sala Federal

Google Trends: What does the audience want to know?

Can we find out what the users are looking for? No only how much they search a topic, but what part of it interests them particularly? At what time of day? Which topics grew in the last 24h? In this workshop we will explore in depth Google Trends, how to use it and how to export that information to websites or other platforms.

Introduction

Speakers

09:30

General Programme

TRENDS SESSION

Location:

Argentina Hall

WAN-IFRA's World Press Trends 2017 Report Presentation

The fifth edition of Digital Media LATAM will begin with an exclusive presentation from WAN-IFRA's CEO, Vincent Peyrègne, on the recently published World Press Trends 2017, the most relevant report on global trends of the news media industry. The session will provide an insightful basis to kick-off the two remaining days of the event.

Speakers

10:00

General Programme

The key takeaways from El País' digital transformation

Location:

Argentina Hall

Last year, El Pais celebrated its 40th anniversary and implemented a series of radical changes to boost the digital transformation of its newsroom. A new and aggresive video strategy, new digital advertising formats and and wider distribution of its content on digital platforms. Still not going for a paid-subscription model, El País is going strong on alternative digital revenue streams and new market expansion, in particular, Latin America.

Speakers

10:30

General Programme

Networking

Coffee Break

11:00

General Programme

Gazeta do Povo's bold move to a mobile-subscription model

Location:

Argentina Hall

Brazil has produced one of the first cases in Latin America in which a newspaper pivots completly from a traditional print-and-advertising-centered model to a mobile-subscription centered model. “We left print because we believe that good journalism does not require a printed platform and the business model based on suscriptions is the future, not advertising”, Leonardo Mendes, Editorial Director of Gazeta do Povo explained to us on a recent interview.

Speakers

11:30

General Programme

Lessons from the The New York Times for Latin American news media

Location:

Argentine Hall

smael Nafría spent more than a year studying the digital transformation process of the world's most renowned newspaper. #DML17 will be te first news media conference where he reveals his key findings. Ismael will also explain how and why "all companies can aspire to be The New York Times" as he told us recently on an exclusive interview.

Speakers

12:00

General Programme

Sponsored Sessions

Inspiring journalism innovation examples and how to bring them to Latin America

Location:

Argentine Hall

This presentation will showcase real world examples of Data Journalism, Immersive Storytelling, Inclusive Storytelling and Trust & Verification: some of the most inspiring projects and initiatives Google News Lab is supporting around the world.

Speakers

12:30

General Programme

Sponsored Sessions

Fighting misinformation in electoral times

Location:

Argentine Hall

Last year, we observed how mis and disinformation spread on social media aimed at influencing voters' decisions in the run-up to the US, French and other presidential elections. In 2018, general elections will be held in numerous countries in the region: Colombia, Costa Rica, Paraguay and Venezuela; and the two most populated ones: Brazil and Mexico. The role of news media in this context will be crucial not only in limiting the spread of rumors, manipulated and fabricated content but also in providing verified and balanced information to voters. What tools can newsrooms and news media companies use to do so?

Speakers

13:00

Lunch

14:30

General Programme

Sponsored Sessions

IN-CONFERENCE SESSIONS

Location:

Argentina Hall

These sessions will focus in providing concrete solutions to the daily challenges faced by news media companies and newsrooms. The clients of the industry's main suppliers will show how they are effectively increasing revenue, enhancing efficiencies or improving workflows thanks to the providers' most recent and innovative solutions.

14:00 hrs - Chartbeat Session

As the analytics partner for more than 50,000 leading media sites around the globe, Chartbeat tracks what people are reading on a second-by-second, pixel-by-pixel basis on each site, article and page. Our content intelligence tools and quality metrics go beyond clicks and pageviews so you can understand reader engagement — the amount of time users spend actually reading content. This helps you value your best stories and ensure they thrive across platforms and devices. Session sponsored by Chartbeat.

Speakers

14:30 hrs - Nexo: A winning digital pure player in Brazil

Launched two years ago this month, Nexo has become the most successful digital news startup in Brazil. Director of Strategy & Business Renata Rizzi, who is also a founder, discusses how Nexo captures a national audience with its effective, engagingly rich content that offers the kind of context that informs and ultimately impacts the national debate. She also talks about the company’s subscription model, an innovative blend of retail and B2B. Nexo uses a cloud-based publishing solution from Escenic, a CCI company, so that they can focus more on the journalism and less on production issues and system maintenance. Session sponsored by CCI Europe.

Speakers

Sessions sponsored by

15:00

ON THE DIGITAL RADAR: El Mostrado's Digital Model

Location:

Argentina Hall

Every year, Digital Media LATAM identifies digital media projects that deserve to be kept on the radar for their editorial focus, narrative innovation or the originality of their business model. This year, Chile's El Mostrador will join other pure-players highlighted at DML's past editions: Argentina's Chequeado, Mexico's Pictoline, Spain's eldiario.es, and BetaZeta, another Chilean news website - all trend-setters in their respective markets that are contributing to define the future of the news media industry.

Speakers

15:30

ON THE DIGITAL RADAR: Cultura Colectiva, a fresh spin of content for the modern lifestyle

Location:

Argentine Hall

Every year, Digital Media LATAM identifies digital media projects that deserve to be kept on the radar for their editorial focus, narrative innovation or the originality of their business model. This year, Mexico's Cultura Colectiva will join other pure-players highlighted at DML's past editions: Argentina's Chequeado, Mexico's Pictoline, Spain's eldiario.es, and BetaZeta, a Chilean news website - all trend-setters in their respective markets that are contributing to define the future of the news media industry.

Speakers

16:00

Coffee Break

16:30

General Programme

Sponsored Sessions

Media and Facebook: Building value for the community

Location:

Argentine Hall

Media plays an important role in connecting people, and this happens within communities on Facebook. This presentation will show how Facebook is bringing these experiences to life and what it is building to deliver value back to its partners when they share content on its platform.

Experimenting to meet emerging realities

Disrupting your business may be the only way to ward off the threat of extinction. As a seasoned pioneer and trusted partner, we’ve followed our clients’ journeys of transformation, reallocating resources from old models to the new, and developing new economic engines. Haris Agha will present the popular ways we’ve seen them experiment to meet emerging realities.

Speakers

17:30

General Programme

Sponsored Sessions

Journalism in the era of visual story-telling

Location:

Argentina Hall

In 2017, the media has (finally!) understood and integrated that the way content is presented differs radically depending on the platform it is distributed through. For his first time at a WAN-IFRA's Digital Media LATAM conference, Mario will provide us with a comprehensive vision of how journalism's story-telling today is increasingly linear, visual and adapted to mobile platforms.

19:30

Annual Dinner and LATAM Digital Media Awards Ceremony

Strategic Partners

November 16Thursday

09:00

Service Journalism on the Internet with mobile video

Location:

Argentina Hall

On September 20 Hurricane Maria hit Puerto Rico leaving more than 3 million people without any communication. According to some estimates, more than 5 million Puerto Ricans live outside of the island. How do you connect and inform both after a natural disaster like this? With a strong focus in video and the help of social networks, google forms, bots, cell phones and journalists, Univision Noticias took on the task of connecting and informing people between Puerto Rico and the United States. This was part of the #PRActívate initiative.

Speakers

10:00

General Programme

The value of quality content: the launch of paywalls in Argentina

Location:

Argentina Hall

2017 has been a key year for the Latin American press: two of the main newspapers in Argentina have launched their paywall, joining Brazil and few other news media in the region to charge for its content. Clarín and La Nación, two of Latin America's journalistic powerhouses, will take us through the details of the launch, its challenges, hits and misses, and the opportunities they have discovered.

General Programme

The Economist: Boosting a traditional brand on digital

Speakers

13:00

Lunch

14:00

General Programme

Sponsored Sessions

IN-CONFERENCE SESSIONS

Location:

Argentina Hall

These sessions will focus in providing concrete solutions to the daily challenges faced by news media companies and newsrooms. The clients of the industry's main suppliers will show how they are effectively increasing revenue, enhancing efficiencies or improving workflows thanks to the providers' most recent and innovative solutions.

14:00 hrs - Artificial intelligence in the Newsroom

80% of the revenue of a journalistic story is linked to the selection of a good photo and good title. The artificial intelligence applied in our photo and media banks will further enrich our selling power. Discover three practical examples that are possible today. Session sponsored by Woodwing.

Speakers

The consumption of new formats and the emergence of new distribution platforms make us rethink the way we produce, distribute and monetize the contents.

Two success stories in the competitive digital video market and in the incipient and promising digital audio market. A leading multinational publisher in the business and economy content segment and a leading Argentine radio outlet in the sports segment, will share how they are leading digital monetization and what their challenges and opportunities are. Session sponsored by Smarty Content.

15:00

General Programme

Harnessing the power of data

Speakers

15:30

Artificial Intelligence can drive media industry growth

Location:

Argentina Hall

With the recent convergence of a transformative set of technologies, economies are entering a new era in which artificial intelligence (AI) has the potential to overcome the physical limitations of capital and labor and open up new sources of value and growth.

The major driver of digital disruption is the ubiquity of data. Industries where data plays a greater role are more vulnerable to disruption, as we have seen very clearly for some time in the Media industry...an early "victim" of digital disruption.

The media industry is incorporating artificial intelligence into the routines of various departments: marketing, advertising, writing, computer graphics ... Thanks to the automation in collecting, analysis and treatment of commercial and journalistic information, which still carries the grave consequences of the crisis, seeks to secure the future.

Speakers

16:00

Coffee Break

16:30

General Programme

Schibsted: the art of constant disruption

Location:

Argentina Hall

A unique opportunity to learn how the Scandinavian media group is once again starting an era of profound changes in its structure, business model and editorial production. Through investments in technology and product, development of personalized news and a new boost to its video strategy, all within a paid-content scheme, one of the leaders in digital innovation of the global news industry will provide invaluable insight and inspiration to the # DML17 audience.