We are a very small and young company... We have an existing logo that is OK (see attachment), but it lacks punch/wow factor.

The concept that the existing logo is trying to convey is that we help software products "evolve" so that they have a better user experience. Each of the rectangular shapes in that logo is supposed to represent an iteration of a software product or web site... the concept doesn't seem to come across because the iconic portion of the logo is too abstract.

While we still like the concept that the existing logo was trying to show (and think a good designer could deliver a better version of it), we're not married to it and would welcome new concepts.

In general we really like the colors in the existing logo (blue, gray and orange), but would be OK with a different color palette.

Tell us a bit about who you are and the people you reach

Most of our customers are small to medium sized software companies that have existing products or web sites.

The specific people we deal with in those companies tend to be either Product Managers or Marketing types.

Being that the our customers are in the software industry, they have a very critical eye in regards to design elements such as a logo.

We've only used the existing logo on basic paper marketing material and documents. The new logo, however, will be used on our web site - (part of the reason we haven't launched our web site is that we want a better logo).