Tourists caught in the middle not amused by tit-for-tat Cherokee sign debate

Pity the poor visitors trying to find their ways to Cherokee if the N.C. Department of Transportation heeds requests of local leaders in Haywood and Jackson counties when it comes to directional signs.

First, Jackson County wanted a “This way Cherokee” sign added in Haywood County that would bring visitors past their own doorstep en route to Cherokee rather than through Maggie Valley via U.S. 19.

More recently, in what smacks of tongue-in-cheek retaliation — though Maggie Valley officials might be perfectly serious, given that small town’s current economic woes — Haywood County sent an official request that the DOT install a sign along U.S. 441 in Dillsboro that would helpfully inform travelers from the Atlanta area they can actually reach Cherokee by coming back through Waynesville and Maggie Valley.

Amusing, perhaps, but here’s the time-travel differences for motorists: Dillsboro to Cherokee via U.S. 441 is 14 miles and takes fewer than 20 minutes. Dillsboro to Cherokee via Waynesville and Maggie Valley is 45 miles and takes about an hour.

Possible? Yes. Circuitous? Definitely.

“That’s crazy,” said John Marsh of Decatur, Ga., after listening to a CliffsNotes version of the now three-month old sign squabble. Marsh was in Dillsboro this past weekend with a friend on one of his frequent visits to this area.

“That probably seems funny to everybody to talk about, but it isn’t if you don’t know this area and how to get around. It’s confusing,” he said.

Theresa Brady, visiting the area for the first time from her home in northern Virginia, said she relies on GPS information and highway directional signs to guide her travels.

Brady was at the Huddle House in Dillsboro with friends. They’d stopped to eat on their way to Harrah’s Cherokee Casino.

“I don’t know what all that’s about, but it doesn’t make sense,” she said. “Signs should tell you the safest and fastest” route.

Dillsboro reacts

Shop owners in Dillsboro seem sympathetic toward Maggie Valley’s economic struggle to survive following the latest round of death convulsions by the theme park Ghost Town in the Sky. Dillsboro experienced something similar when Great Smoky Mountain Railroad in 2008 moved its headquarters to Bryson City and cut train routes to the small town.

Interestingly or ironically or both, railroad owner Al Harper was heavily invested in the most recent failed attempt to revive Ghost Town. One could even say Harper broke the hearts of two small WNC towns.

Be that as it may, however, the Dillsboro shop owners didn’t particularly care for the potential confusion visitors to the region would experience if the DOT pandered to Haywood County and Maggie Valley’s for an alternative sign leading Cherokee travelers the long-way around.

“The whole thing sounds pretty silly,” said Travis Berning, a potter and co-owner of Tree House Pottery on Front Street in Dillsboro. “That’s kind of a long way around to go through Haywood — (the sign) needs to show the most direct route.”

That, however, is exactly the contention of Maggie Valley leaders when it comes to Jackson County’s request for a second sign on their turf. In Haywood, the route to Cherokee through Maggie is shorter than the one through Jackson County, prompting Maggie to rebuke Jackson’s sign request there.

But, Renae Spears, a Bryson City resident who has the Kitchen Shop on the main drag in Dillsboro, pointed out that the road to Cherokee through Maggie is curvy and narrow.

“Obviously, from Dillsboro to Cherokee it is four lanes, which is the quickest and safest way to get there,” Spears said. “And if I direct anyone to Cherokee, that’s exactly the way I send them.”

And while she was on the subject of which way to Cherokee, Spears added that when headed west from Asheville she prefers to use four-lane highway if going to the reservation. Not, she said, U.S. 19’s mainly two-lane route via Maggie Valley to Cherokee.

“It’s not as safe or direct,” Spears said in explanation.

This raging sign dispute started simply enough, when Jackson County governmental and tourism leader were reviewing state data and discovered the county’s visitation numbers were below par when compared with neighboring communities. That led to a flurry of activity intended to pump up those visitation stats.

Not surprisingly, Jackson County decided it needed a cut of the 3.5 million visitors who make their way to Harrah’s Cherokee Casino each year. The tribe supports Jackson County’s request.

Jackson County Manager Chuck Wooten said last week he was astounded that what seemed such a simple request had snowballed into a multi-town, multi-county, even regional dispute.

“I had no idea it would cause such a stir,” Wooten said.

Wooten added he’d recently told Waynesville Mayor Gavin Brown that if he had known about the ensuing uproar to come, he’d never have written to Waynesville Manager Lee Galloway asking for the town’s backing on a new directional sign. Wooten did not say, however, that the county would have backed one iota away from making the request directly to DOT.