A social enterprise and fashion blog facilitating independence through enterprise and promoting sustainable business. Nominated for Blog of the Year at Blackweblog Awards and BEFFTA Awards 2012 & 2013.

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Thursday, 29 March 2012

I am just creating different outfits for the weekend. I am drifting slightly from all-in pastel to bright colour and muted colours. I am taking things to a different level with elegant dresses and a touch colour. The second creation adds different styles: Ladylike, mature woman and rebel (L-R see third outfit). Will post some more later. Take a look and let me know what you think.

I am super excited by these designs to the point that I'm actually "speechless". I came across them yesterday on facebook and I will make it a mission to interview some of the designers behind this genius creations. As you can see, the designs and material are African inspired and totally mind-blowing. Think of "giraffe, peacock, myths about mermaid's" and other creatures. You can see this on every single design. Enough description, check them out........

This is called "Psychédéliques" meaning a altered state of awareness. I call it an altered state of creativity. I mean look at the craftmanship. Totally awesome!

This is truly a "graphic statement". It is show-stopping and very arithmetic. I sure remember my rectangles and circles.

What is this? Can anyone walk in this one? Oh yes..Lady Gaga. It's really interesting because some of this designs have been out well before Gaga (from 1990+). Shocking!

I love this number. Pink is a great colour when you see it in such as classic way. Flamboyant and interactive!

OK I am not sure which one is my favourite now, but I can tell you this design has taken over my soul :) Focus on the design below (very carefully and you shall feel the same effect).

If you have any designs/products you want to be featured, just send me an email salimatkah@yahoo.com

Wednesday, 28 March 2012

Finally Fenwick online store opens....... It's been a very long time coming, another shopping sprung for you fashion vultures. Fenwick is amazing spontaneous in their selection of niche brands from Attic & Barn to Pyrus and many others. Check out my favourites below:

Valentino flagship store finally opens in Beverly Hills today. As you would expect many A-listers attended to witness one of the most influential design house in the history of fashion open in the kingdom of glamour. These are my favourite looks and a definite SS trend. I name them......

Nicky is wearing one of Valentino's famous leather dress. Her shoe narrows her legs making them look like pins. Great choice of clutch bag. Looks like the wavy hair is back this season. Well done!

Extrovert

One of my favourite stylist Rachael Zoe in a Zebra print dress. Very Extrovert, won't you say?
The top widens her shoulder and the waist-belt slims her waist down making her look talker and of course, elegant. Well done Rachael! Love the make-up too.

These are my favourite looks from the occassion. Do you have any to share?

Tuesday, 27 March 2012

I don't really understand the fuss. Everyone is wearing it, even Amy Childs latest collection has a piece of an optical illusion dress. Apparently, the dress gives a more je nais ce quoi to the female figure. So why is Kim Kardashian wearing it? She doesn't need any je nais ce quoi.

Wednesday, 14 March 2012

Ozwald Boateng plans to design for women. I am thrilled to hear that the famous male designer is setting plans for the ladies. I have seen some of his catwalk shows and I must admit they are immaculate. If that is anything to go by, his ladies designs will be swifting off the runway in grace glamour. Ozwald is a British designer as expressed in many of his designs "classic British tailoring". He is also involved in cinematography and has directed some interesting and informative projects like No Boundaries and Catching Dreams.

Model wearing design by Ozwald Boateng. I picture Kanye West in this one. Very brave!

I am trying to picture the trademark for his women's collection, so questions spring to mind; what era of fashion will he pay tribute to? would he be inspired by existing British female designers, Victoria Beckham? Would they be tailored designs or couture?

Tuesday, 13 March 2012

We have seen the amazing Versace collections at H&M last year. The high street giant is doing it again, only this time with..... Marni. I loved the video but seeing it in store is much more savvy than I anticipated. There is a lot of controversy about the models, a physician claims they look like corps. Well, I say they look very hungry!

Monday, 12 March 2012

Nobody makes fashion more fun like Gok Wan. He is the style guru from England. His latest collection for Sainbury's is absolutely amazing. To be honest, I couldn't believe he designed for a supermarket and so affordable too. Not been arrogant or anything but not many of us will actually go grocery shopping and clothes shopping in one store. Then again, he has changed my perspective for GOOD. Thank you Gok.

Friday, 9 March 2012

We have seen so many fashion designs in the past few weeks from NFW, LFW to PFW. But nothing says STYLE more than Jo'burg Fashion Week. The craftsmanship is impeccable and the styles are uniquely showcasing the best out of Africa.What is more, they do not follow trends or other global fashion markets, they create trends which make the looks high "individual". A style page for everyone!!!

First up.....﻿

Foschini

The styles are novelty, chic and feminin. As you can see, Foschini collection shows the models figures without giving too much to the imagination. Teaming mid-length trousers with a casual knit and also mixing very dark colour with a bright mid-length trouser creating a "boy meet girl" look (see model 2). Very well done!

Tamryn Van Der Merwe

This collection is playful. It reminds of Rihanna. Free-spirited and careless but very well executed. It is one of those collection you will always remember after a show because it is different.

Wednesday, 7 March 2012

High fashion is the best way to describe the current UK fashion industry. Looking @LFW 2012, there is no doubt designers' have gone all the way to create impeccable and immaculate designs that would forever inspire fashionistas no matter their budget. This season main colour is pastel surprisingly popular with the men's collection, making this year fashion week a very collaborative success. Besides that, emerging fashion designers' have the opportunity to showcase their designs to hundreds of buyers, celebrities and of course fashion bloggers.

Rouge by Rachelle happens to be one of UK's emerging designers'. Her designs shows two elements in my view; artistry and individuality.

Fashion designer @Rouge By Rachelle with model.

Below are some of her amazing designs showcased @LFW 2012.

Designer: Rouge by Rachelle

Photography: Simons Photography

Courtesy to Rouge By Rachelle for her permission to produce this content.