April, 2013

This weekend we are celebrating grandparents in our Edina Galleria store in the Minneapolis/St. Paul area. Grandparents can’t resist our super soft stripes so as a thank you for all the praise they’ve given us, we’re offering a special event for them.

Whether you’re heading to the beach this summer or hanging out at swim team practice, the sun will inevitably find you and your child. Obviously, depending on skin type, kids can spend different (yet still small) amounts of time out in the sun unprotected to soak up Vitamin D, but if you’re planning to be in the water for more than a few minutes, you’ll need sun protection. We have several options to help protect your children from the sun’s harmful rays.

We like to get outside as much as possible–rain, cold, or winds usually can not deter us. This week as major thunderstorms have taken up the bulk of the day here in the Midwest, its been a challenge. We’ve tried to sneak bits of outside play here and there. A reprieve from the lightning after school gave us a chance to get out. We did not have to stray far. With a camera in tow we went on a little scavenger hunt around the neighborhood to find signs of new life.

We had a great time playing last week with friends from all over the country. We beat our goal and logged 1,016 hours of outdoor play. We hope you take some time to click through some of the great posts written by bloggers (see all captions on photos in this post) who played along with us. We loved the participation on Facebook and Instagram as well.

We are celebrating the final days of our Every Day a Play Day week. We hope your kids were outside playing today. If not, perhaps these beautiful photos will inspire you. Join us here or share your stories below for a chance to win a $50 gift certificate.

Our Fall/Winter 2012 Outerwear collection has been updated for this spring. We received so much feedback from stores and customers regarding the generous fit of the outerwear in the size 122-152 range, that an immediate review was required. The garments during the sampling stage were cross-checked and tested again, and we decided that the fit needed improvement.

We hope your kids were outside playing today. If not, perhaps these beautiful photos will inspire you. Join us here or share your stories in the comments below for a chance to win a $50 gift certificate.

We fit outdoor playtime into our schedule most days. But field trip days are special. We go a little further afoot. Weather in Montana can be challenging—think 50 F and sunny one day and blowing snow and freezing temps the next day. As long as we are prepared with the right gear, there are very few things Mother Nature can throw at us that we can’t handle.