Road King’s companion website, roadking.com, offers opportunities to reach drivers. The site, which was relaunched in late 2009, features videos from Senior Editor David Kolman, trucking news and Twice a month, drivers who subscribe receive an email newsletter featuring a regular contest, where drivers can enter to win audiobooks and CDs, T-shirts, hats and other prizes. Advertising on the website or in the eNewsletter are ways to reach drivers during their downtime.