LOOK! for cyclists

Dooring video that will be played to passengers in the 13,000 yellow taxis in New York City reminding passengers to watch out for passing cyclists.

According to NYC DOT, commuter bike riding has more than doubled between 2007 and nearly quadrupled in the last decade. While the risk of death and serious injury for riders has fallen by nearly 75 percent, “dooring” – crashes caused when a car door is opened into the path of a bike rider – continue to post a risk.