Measuring and analysing success

Success is different for everyone.

Neutralising a conversation or deploying methods to stay out of the media might be a win for your team, whereas others are looking to reach audiences on mass - with as many clicks as possible or simply dominating the conversation or space. Every Mediaportal setup is customised to your organisation, as we take the time to understand what success looks like for you, what our technology should be seeking to find, and how this can be best presented for ease of measurement, alerting and segmentation. This includes customisation that allows you to group content, set up specific folders, design regular reports and charts, or create ongoing and scheduled alerts.

Media intelligence is also centred around getting better acquainted with the overall health of your organisation. If you have a clearer vision of success and metrics in Mediaportal to benchmark and asses effectiveness within your communications channels, then you give your teams the ability to pivot and tailor their approach, put the right team together to own and defend this activity, and get the most out of your chosen investments. All the while confident in your decisions, future path and the health of your organisation.