The company said Mr. Troupe will take a central role in Boston Beer’s efforts to expand and meet changes in the beverage industry, which has seen dramatic growth in craft brewers and consolidation among mass-market providers.

Mr. Troupe has spent more than 25 years in operations and supply chain management, most of that as a supply executive at candy giant Mars Inc. He was most recently vice president for manufacturing and supply chain strategy for the Pepperidge Farm division of Campbell Soup Co. Inc.

Mr. Troupe held several positions at Mars, starting in 1997 and ending as a director of the company’s innovation and operations systems in 2010.

Boston Beer has rolled a series of new brands and beverages such as Angry Orchard cider and Twisted Tea in recent years to extend its sales beyond beer in a competitive market “where drinkers are seeing greatly increased choices and established brands are being impacted,” according to a company earnings report last year.

A pioneer in the craft brewing market when it began operations in 1984, Boston Beer has grown into a nearly $1 billion business while seeking to maintain its identity as a regional, craft brewer. The craft brewing industry has been grabbing a bigger share of the U.S. market, and has been growing at a double-digit pace annually even as per capita consumption of beer has been declining.