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Applied research in driver behaviour for private and public sector Design interventions for global organisations to reduce crash risk Specialise in work-related road risk and safety culture Driving Research Group

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Established 2006 Wholly owned by Cranfield University Affiliated to Driving Research Group Evidence-based research Global client base Online instruments based on GDE competency framework DriverMetrics®

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Road Risk Contributors

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Human factors contributed to over 90% of collisions Behavioural approach to driver safety is required How can you tell who is at risk? How can you influence driver behaviour? Driver Behaviour

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Targeted Variants Select from Driver Risk Index™ versions for Fleet, Grey Fleet, Bus, Truck, Tram, Police, Fire and Ambulance drivers – each version designed as an outcome of its own research programme

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Global Solution Driver Risk Index™ is benchmarked for regional differences and has been translated for use in 25 countries to date

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Join the Programme Connect to our ongoing research programme and benefit from a constantly- improving and evolving assessment with over 90,000 assessments completed to date

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“The Driver Risk Index has been used by Suffolk County Council to support our work with various road user groups since It has enabled us to highlight individual differences regarding levels of risk within a wider target group so that, when used in conjunction with appropriate coaching methods, risk reduction strategies can be employed effectively and efficiently.” Michelle Haward, Senior Road Safety Officer, Suffolk County Council Testimonials

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“The Police Driver Risk Index™ has become integral to the management and development of drivers within South Wales Police and now forms the basis of the ongoing risk management for police drivers, ranging from management interventions to post incident evaluation. It has enabled the force to develop and challenge more effectively the underlying organisational and cultural beliefs surrounding the police driving context. Used in combination with more effective coaching skills, simulated assessments and electronic tracking of drivers we have seen the force accident/incident rate drop from 736 to 577 during the past two years, an effective reduction of 21%.” Gareth Morgan, Head of Driver Training, South Wales Police Testimonials

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“The Driver Risk Index has formed the foundation of our Driver Risk Management programme since its inception. A reduction in collisions has been witnessed time and time again upon completion of the Driver Risk Index alone; however when supported with targeted on-road coaching, custom built simulation training, and interactive workshops we have consistently managed collisions down by over 40%”. James Burrows, Balfour Beatty PLC Testimonials

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“We searched for a long time to find a tool that was capable of both helping us monitor and improve our driving standards, whilst also offering us the capacity to define our own parameters and requirements. The DRI and BDRI form a central pillar of our Training strategy and allow us the ability to assess our drivers and prospective employees against one another in a robust and statistically sound manner. In fact, as part of our interview and assessment process, the DRI has helped us to highlight and bring forth some of the highest driving standards we have ever seen in our newest employees, as well as helping us identify and maintain the highest standards in those with more experience.” Matt Stewart-Baker, Nottingham City Transport

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Testimonials “Since it was first developed, we have utilised the Emergency Fire Appliance Driver Risk Index™ (EFADRI) on a variety of emergency response driving courses. Using the EFADRI enhances the practical training as the report is comprehensive, and combined with the trainers observations forms the basis of an improved development plan for a response driver”. Kevin Day, Driver Training Manager, West Midlands Fire Service

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Impact on driver attitudes and behaviour Based on Goals for Driver Education (GDE) Content is consistent and standardised Scenario’s encourage driver self-reflection Fleet driver learns at their own pace Advantages

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Implement over a specified period of time Cost effective All users have their own unique password Fleet risk management is tracked & recorded Implement with Driver Risk Index™ or post-assessment Implementation