Tag: Packaging

As with all visible elements of a brand, the packaging you choose reflects the business you want to be in the eyes of the end consumer. For many, that means sustainable packaging is a consideration that cannot be ignored.

It’s no secret that mobile technology moves faster than most. The first iPhone was released a little over ten years ago and the device is already on its seventh iteration. Android devices accelerated at a similar pace, leaving most consumers with a device in their hands that’s just as powerful as many desktop alternatives.

This rapid advancement has proved to be fuel on the already blazing fire of e-commerce. Online retail has surged in recent years and mobile commerce has played a big part in that rise. Purchases on smartphones and tablets accounted for 32% of all sales during the 2016 holiday period, valued at more than $24 billion.

We’ve been at this for a long time. With more than 15 years in the fulfillment business and decades of collective experience in and around the supply chain, it’s fair to say we’ve seen our share of changes.

Capacity was founded in 1999, so we can claim to have operated in something of a pre-digital era — or, at least, a time when Wi-Fi wasn’t the first thing people asked about when they walked in the door!

Shipping represents one of the most significant expenses for any business that relies on prompt delivery to customers. Whether you manage a small start-up or a well-known name brand, your delivery promise is key to customer satisfaction, so reducing shipping costs without cutting service levels can be something of a Catch-22 situation.

Fortunately, there are a number of areas to save some money on your shipping, simply because you’re probably spending more than you have to there already. Streamlining in these areas has the potential to yield the kind of cost savings that have a positive impact on your bottom line, while still shielding your customers from any negative impact.