Of course, when the Maloofs publicly dismissed Burkle's offer in the same snotty, head-scratching way that a broke college stoner would dismiss a lucrative offer for his favorite bong ("We're not selling!"), it should have been a bigger deal. Burkle proved by helping to keep the Penguins in Pittsburgh that, at the very least, he isn't some soulless corporate sports raider. If anyone is acting soullessly here, it's the Maloofs.