Cognician makes behavior change sustainable at scale

Our self-coaching platform and learning methodology help companies to achieve large-scale behavior change. We partner with consulting firms to build change support products for their clients. And we build customized learning and change programs for large organizations.

Change your thinking, change your behavior

What have been the most effective learning moments you've experienced? They've probably been moments in which you've profoundly changed your thinking. And based on how your thinking changed, you then changed how you behaved. But what triggered the new thinking? It's often a question that gives you new perspective.

Learning, driven by questions

We believe that great questions are at the heart of great learning. So we built Cognician as a question-centered e-learning platform. Cognician drives performance using powerful, personalized, practical questions.

Our Products

We partner with our clients to create unique learning experiences

Demo Fest winner - Las Vegas 2014

Does your management team struggle with the practical demands of managing people and processes despite showing great potential? Are they missing the self-awareness characteristic of all true leaders? Leadership Accelerator is a suite of more than 200 cogs (‘coaching guides’) that help managers identify their management weaknesses and coach themselves to excellence in 36 key leadership competencies.

"Leadership Accelerator has impacted me a lot in my career as well as personally. The assessments that are available have helped me to deal with a lot of things like knowing myself and dealing with others, facing challenges and networking, emotional maturity and visionary thinking, leadership, and dealing with complex things. This is a great program and I would recommend it to others so it can help them cope with their challenges and improve their thinking."

Phumelele Mdaki, Telkom

How much do you know about how powerful you really are? Gallup’s Clifton StrengthsFinder® has helped more than 10 million people to discover their strengths. Now you can take the next step and learn how to take advantage of your strengths so you can reach your full potential. StrengthsEngage doesn’t just benefit the individuals, though. Because users become more self-aware and self-reflective through the questioning process, they get a better understanding of where their greatest potential sits. They can capitalize on this to bring greater productivity and positivity to their workplaces.

"Thank you for the opportunity to have done the StrengthsEngage 'cogs'. It has been life changing, exciting and extremely helpful. Now I can focus on my strengths even more in the future in becoming someone who will be using and enjoying their strengths to the max."

Lorraine Spaan, 70

Would you rather have a satisfied customer or a delighted customer? By taking your people on a journey through Delight@Work, you can take your company’s relationship with your customers to a delightful new high. The 18 cogs that make up this customizable program help users to reflect on simple but powerful methods of improving their interactions with colleagues and customers. By developing an authentic spirit to serve, individuals delight themselves and customers in turn. Win-win!

"Delight@Work has bridged a gap in my previous stagnant thinking from just compulsory professionalism in the workplace, to valuing the people I interact with, as feeling individuals. I have realised that this is the key to business and personal relationships – understanding – which creates a connection."

Celia-Anne Rudolph, Automate

DYC is a one-stop shop for the school learner. An online support guide that helps learners decide which subjects to take, it’s full of valuable resources and thought-provoking information to help guide their decision making. In addition, it helps learners improve their critical thinking skills and gain a fuller understanding of who they are and how that relates to what subjects they study, what careers match up to who they are, and where they need to study to pursue those careers. Lastly, and perhaps most importantly, it’s a motivational guide that helps students learn more about themselves so they can feel empowered to make important and informed decisions about their future.

"I thought that the discover your career promotion was very clever. It gave me a lot of insight of what i need to take in terms of my subject choices and what i might want to become one day. Lastly, I think that it was great in the sense, that it showed you what characteristics about you, can make you think a lot differently about what you want to become"

Jessica Fair, Westerford High School

It is increasingly challenging to move beyond customer satisfaction to creating true customer loyalty. Customers expect more, have more demands on their time and are inundated with more choices than ever before. Our Customer of the Future series, co-created with internationally-recognized customer service expert Cindy Solomon, helps you and your employees address these issues with your own customers. Explore interactive tools and engaging stories that will help your team leverage your competitive advantage by turning every customer interaction into a loyalty generating experience!

"I love this e-learning concept and approach. It encourages employees to really think about what specific things they can do or need to do to create the Power of One within our entire organization. I have seen Cindy speak a number of times and the module successfully captured something essential about her voice. Well done and keep up the great work!"

Jeanne Davis, Reservations Manager, Alaska Airlines

Our clients say it best

"In all my years of eLearning, this is the closest thing I've seen to what real learning should be."

Amanda Jordaan, Dimension Data Management Services (Pty) Ltd

"When I was first introduced to Barry and Patrick Kayton of Cognician in 2011, I was immediately struck by their comprehensive understanding of the learning environment and the highly innovative way in which they were addressing the challenges in this field. Our company felt their learning platform would be an ideal vehicle to complement our TRACC Integrative Improvement System. We liked the look and feel, the insightful questioning and coaching technique and the technology platform. We have been partnering with them over the past year and the initial reaction from our clients such as Du Pont, Weetabix, TruTest and IPL is very favourable. We are very excited to be taking a combined product to the market in 2014."

Pat Whelan, Competitive Capabilities International (Pty) Ltd

"My experience with Cognician has really opened my mind towards the way I think or view certain problems I am faced with each day. With the help of Cognician I am confident in finding research for my assignments, writing my assignments, doing presentations and so much more. Thank you Cognician for helping me not only achieve my academic goals but also open mind and turn me into a great thinker."

Za-eema Salie, SACAP

"Using a cog is like having a digital consultant help you through all the things you need to consider about TRACC, asking the questions that get you thinking and offering relevant further reading as you go. It’s a different and innovative take on learning."

Vaughan van Dyk, Competitive Capabilities International (Pty) Ltd

"Leadership Accelerator has impacted me a lot in my career as well as personally. The assessments that are available have helped me to deal with a lot of things like knowing myself and dealing with others, facing challenges and networking, emotional maturity and visionary thinking, leadership, and dealing with complex things. This is a great program and I would recommend it to others so it can help them cope with their challenges and improve their thinking."

Phumelele Mdaki, Telkom

"The TRACC overview cogs provide an engaging and effective introduction to each of the TRACCs, allowing the user to explore the content in a directed and reflective manner. They are both well designed and developed, and the interface is intuitive and user-friendly."

Kristy Slade, CCI - Competitive Capabilities International (Pty) Ltd

"Self-evaluation and intrinsic reflection used to feel like punishing activities to perform. However, through the iShift program, I have been able to ask myself, as well as truthfully answer, some really difficult questions. I love the fact that I use iShift as a tool to remind myself of what I really want to do when having to make tough decisions."

Lethabo Motswaledi, Allan Gray Orbis Foundation

"I thought that the Discover Your Career promotion was very clever. It gave me a lot of insight of what I need to take in terms of my subject choices and what i might want to become one day. Lastly, I think that it was great in the sense, that it showed you what characteristics about you, can make you think a lot differently about what you want to become"

Jessica Fair, Brainwave Careers

"It's been a privilege working with the Cognician team in producing the Ideas4Results online course. Not only do they boast a world-class learning platform, but the team are a pleasure to work with. They take immense pride in the finished product, and work alongside you as true partners to produce something everyone is proud of. I look forward to a fantastic partnership for many years to come!"

Gavin Symanowitz, Ideas4Results

"I was pleased with the opportunity Telkom gave me to attend this Leadership Accelerator on-line course from Cognician. This was one of the best leadership courses I have taken. From the start I realised that this could change my life professionally and personally. I am an introvert and this pushed me out of my comfort zone and encouraged me to make a difference."

Theresa Barnard, Telkom

"I feel that Cognician is an amazing platform to learn on. Firstly, the way the user interface is set up makes me excited to learn. The way in which the tool directs you to think beyond what you would initially think, through the use of resources they make available, really broadens your knowledge and understanding of the subject matter."