88 Say what you think of Spud Cigarettes (THE MENTHOL-COOLED SMOKE) Give us youropinion of this smoke that actually cools. Tel] us your reaction to this cigarette that actually con- ditions the throat. Give us .vour reason for the phenolnenal growth in sales of Spud Cigarettes. * * * One year ago. . . just an idea: The finest, mildest blended tobaccos, cooled in the smoking, by menthol. Today. . . an outstanding success... in many places the largest 20-cent seller ... a sensation every\tvhere. Perhaps you can explain Spud Cigar- ettes' phenomenal rise. * * * Smokers describe a Spud smoke as follo\tvs: With the first puff... a delightfully cool sensation. With succeeding puffs... a tapering- off of the coolness... throat doesn't dry. At the end of one Spud... saliva ac- lually stimulated. After half -dozen Spuds... generally pleasant feeling all through throat, nose, head. And all the while, real tobacco en- joyment. ** * But, Spud also has its critics. . . What ar- guments you hear! Some smokers posi- tively dislike Spuds. Others, with equal $ . . . such talk, such difference of opinion. It is all very flattering, very stimulating but also very confusing. * * * What do you think of Spud? What does it promise you in smoke enjoyment? Hovi7 do you like the menthol-cooled idea? What ne\tv cigarette benefits does Spud bring? * * * We \tvant, not our own pleasant theories, but actual experiences and opinions. . lots of them. That is why the $4,000 cash prizes. Won't you tell us what you think of Spuds? $1,000 first prize, $500 second prize, and 557 others. Just a letter of 300 words or less. Subject-' 'What I think of Spud Cigarettes." Here are the Con- test Details: CONTEST DETAILS 1. Write a letter of 300 words or less, describ.. ing what you think of Spud Cigarettes. 2. Use one side of paper only. Put name and address on manuscript. 3. Address envelope to P. O. Box 2374, Louisville, Ky. 4. Envelope must be postmarked before midnight, June 30, 1928. 5. No communications acknow.edged. No manuscripts returned. 6. In case of ties, each tying contestant will be awarded the full amount of the prize tied for. 7. Contestants agree to accepi.. decision of judges as final. 8. Employees of Axton..Pisher Tobacco Com.. pany are not eligible. 9 (Prizes will be awarded and winners announced as early as possible) , AXTON ..FISHER TOBACCO COJ\.IPANY, INC., LOUISVILLE, KY. .. Largest Independent Cigarette Manufacturer S R ES for the best letters on "What I think of Spud Cigarettes." 1st Prize. .... $1000 2nd Prize 500 3rd Prize 250 4th Prize 100 Next 5 Prizes $50 each 250 Next 10 Prizes 20 each 200 Next 40 Prizes 10 each 400 Next 100 Prizes 5 each 500 Next 400 Prizes 2 each 800 559 Prizes in all, totaling $4000 THE JUDGES: FREDERICK C. KENDALL, Editor of "Advertising & Selling" . JOHN LEE MAHIN, Vice-President, Street Railways Advertising Company. FLOYD W. PARSONS, Feature Writer, Editorial Director of several business papers and special writer for The Satur- day Evening Post. posItIveness, say Spuds are 100%. Pipe and cigar smokers recommend Spud as a "change-off" . Letters from' 'smoked- out" people speak of Spud as a joy. We hear of 3-pack-a-day smokers using Spud exclusively. .. again, of new smokers preferring Spud. No other cigarette has ever created . . ntenthol- cooled Y OU can obtain Spud Cigarettes at most club, hotel and other quality stands. If you do not now use Spuds, you may have a sample (free) by addressing the manufacturer. If Spud Cigarettes are not obtainable near you, and you wish a supply for yourself or your friends, send stamps, check or money order for single package of 20 (20c) or tin of 100 ($1.00); please give name of your dealer in coupon. FREE BOOKLET- "WeJcome. little stranger" is its title. ,: gives. entertain- ingly. the story of Spud Cigarettes. a.od- what people fa- mous and otherwise. have said about. ,lem. Use coupon. Axton-Fisher Tobacco Co., Inc.. Louisville, Ky. PLEASE send free booklet. "WeJco.-ne. ltttle 8tranger CIGARETTES Nalne_______ _____ _____________,_____ ____ _ __ _ ______ ____________ 20 for 20Ç J1ddress_______________________________________________ ________ I-N.Y. . If you wish SPUD CIGARETTES check below: o Sample 0 Package {.r 20 (Enclose 20d o Tin of 100 (Enclose 11.00) Nar.ne oJf l)ealer_______________________________________________ MARCH 10, 1928 PRINTED BY BLANCHARD PRESS NEW YORK