SCI FI Returns for Ninth Year With Award-winning Booth, Star-Studded Panels, and the SCI FI/Entertainment Weekly Destination Party Event

NBC's New "Knight Rider" KITT Attack Car Goes on Offense to Interact with Fans at the Unveiling Outside of the Convention with Series Stars Justin Bruening, Deanna Russo and Executive Producer Gary Scott Thompson

Exclusive Comic-Con Inspired Limited Edition Merchandise from NBC'S Hit Series "Heroes," "The Office" and SCI FI's Series "Battlestar Galactica" Available at Comic-Con and NBC.com

The NBC Universal booth will greet fans with a "Heroes," "The Office" and "30 Rock" theme. The booth will allow attendees to purchase merchandise from their favorite shows and will host the re-launch of voting for the "Heroes Sprint Create Your Hero" promotion.

At SCI FI's booth -- which was the recipient of the Exhibitor Magazine Design Gold Award and was featured in Interior Design Magazine -- giveaways will include tens of thousands of coveted premiums from popular shows such as "Battlestar Galactica" and "Ghost Hunters." Additionally, a "Eureka"-branded ice cream truck will run a dedicated route distributing free ice cream to promote the third season return of the popular dramedy on July 27. The ultimate party destination will be jointly hosted by SCI FI and Entertainment Weekly and will highlighted by a glamorous, star-studded Saturday night celebration.

In addition, the newly remodeled KITT Attack Car from "Knight Rider" makes its debut at the unveiling adjacent to the convention center. Fans will have an opportunity to interact with the car while series stars Justin Bruening, Deanna Russo and executive producer Gary Scott Thompson ("The Fast and The Furious," NBC's "Las Vegas") also make appearances.

"Comic-con has grown exponentially into its own cultural center where the influence-makers of science-fiction and fantasy entertainment determine the next hits. As a result, it's our desire to be represented there in a significant way," said John Miller, Chief Marketing Officer, NBC Universal Television Group President, The NBC Agency.

"SCI FI's architecturally acclaimed booth presence has long been a main draw on the convention floor. Comic-Con also allows the opportunity to give back to our loyal audience, generate interest in our new and returning shows, and lets fans experience the excitement around the brand up close," said SCI FI's Blake Callaway, Vice President, Brand Marketing.

NBC.com will provide extensive Comic-Con coverage, with exclusive video of panels, fans and daily events, plus talent interviews and surprise guests. In addition to showing exciting new episodes from The Office and Heroes webisodes, NBC.com will also feature a sneak-peek at a new groundbreaking original web series, Gemini Division, starring Rosario Dawson coming this August. SCI FI.com will provide video coverage, exclusive interviews and a SCI FI prize package sweepstakes.

NBC Universal will offer an array of products from hit series including "The Office," "Heroes," "Battlestar Galactica" and others at the NBC Store at Comic-Con (booth # 3919). Pre-orders have already begun at NBC's Comic-Con Website, located on www.nbcstore.com. This year's exclusive products at Comic-Con include a limited edition "Dwight Schrute" bobblehead, which proudly displays a T-shirt with the slogan "Bears. Beets. Battlestar Galactica," a limited edition "Hiro" double-sided bobblehead, featuring a "current" "Hiro" and a "future" "Hiro," a limited edition "Sylar" action figure from Mezco Toyz, which includes a painting, easel, paintbrush and artist's board, a chrome, pop-up style "Battlestar Galactica" toaster which creates the image of a Cylon on the toast as it cooks, and finally, a stunning seven foot tall Cylon Centurion replica from Fred Barton Productions. In addition, NBC Universal will offer several exclusive t-shirts at Comic-Con from series including "Heroes," "The Office," "30 Rock," "Battlestar Galactica" and "Eureka" and a limited edition, glow-in-the-dark watch from "Heroes."