James Bond Just Having Beer Tonight, If That's Cool

When ordering a vodka martini in 2006's Casino Royale, then-new Bond Daniel Craig responded to the question of "shaken or stirred" with a curt, "Do I look like I give a damn?" It was the informal announcement of a new, harder-edged Bond, one who, now that he mentioned it, did have sort of a primitive look that one couldn't imagine discerns between shaken and stirred alcohol.

Well, this November, prepare for Bond to given even less of a damn about what he has to chug down to get wasted: Now he's willing to drink Heineken.

In the noble Bond tradition of the spy selling watches, cars, or whatever else an advertiser will pay him to strap himself into, 007 will, for his next adventure, play a shill for Heineken USA. According to AdAge, the producers of the next Bond film, Skyfall, have made a deal with the beer distributor to feature Daniel Craig as his famous character in a new international television spot to be overseen creatively by Skyfall director Sam Mendes.

But Bond's love of mediocre imported beer won't be limited to the realm of commercials. The article continues, "In the movie, Bond will swap his trademark martini for a sip of the brew -- at least in one scene." So that should be good.

\n\nWhen ordering a vodka martini in 2006's Casino Royale, then-new Bond Daniel Craig responded to the question of \"shaken or stirred\" with a curt, \"Do I look like I give a damn?\" It was the informal announcement of a new, harder-edged Bond, one who, now that he mentioned it, did have sort of a primitive look that one couldn't imagine discerns between shaken and stirred alcohol.\n\nWell, this November, prepare for Bond to given even less of a damn about what he has to chug down to get wasted: Now he's willing to drink Heineken.