Nordic Naturals was born in Arctic Norway, where founder Joar Opheim grew up and where fish oil is a part of everyday life. When he came to California in the mid-1980s to complete his MBA, Joar was unable to find the quality fish oil he relied on to manage his old gymnastic injuries, and had to consistently bring bottles from Norway—filling his suitcase on trips back and forth.

Driven by his Norwegian heritage, knowledge of fish oil, and love of science, Joar was inspired to advance fish oil quality and industry standards. Guided by his personal mission to bring high-quality fish oil to the world, Joar has developed several patented fish oil technologies that include flavoring, taste, delivery, and processing—shaping standards for a country and industry that had few guidelines in place.

Today, Nordic Naturals is a leading supplier of fish oils worldwide, offering a wide variety of flavors, concentrations, and delivery forms to meet personalized nutritional needs.

The products and/or claims made about specific products found on this website have not been evaluated by the United States Food and Drug Administration and are not intended to diagnose, cure or prevent disease. The information presented on this site is for educational purposes only and is not intended to replace advice from your physician or other health care professional or any information found on any product label or packaging. You should always consult with a qualified health care professional before starting any exercise, diet or supplement regimen.

*The statements on this website have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure or prevent any disease.