„… making a documentary about all this, Hustwit explains, is to put faces to the names of great designers such as Vignelli whose work surrounds us every day but whose identities remain more or less unknown. „When I started this project,“ he says, „I couldn’t believe that a film like this didn’t exist already, because these people are gods and goddesses. What they do is more than just logos and corporate branding – they design the type that we read every day in newspapers and magazines, onscreen and on television. Fonts don’t just appear out of Microsoft Word: there are human beings and huge stories behind them.“

… Graphic design is no longer the province of specialists, but available to anyone with a word processor. „All these things that were the realm of professional designers 10 years ago are now being done by eight-year-olds,“ says Hustwit. „The more people are exposed to graphic design, the more they appreciate it.“ (The Guardian) (Anmerkung: Die Helvetica diente auch als Vorlage für die Arial-Schrift von Microsoft – Vergleich)