Building brand awareness through content creation and community engagement.

Archive for the ‘Weekly Reading’ Category

Image via Digiday Social Media Brands rejoice: Instagram to begin showing the number of views a video gets “View counts are coming to Instagram videos for everyday users and advertisers. Video counts are a fixture on Facebook, and today the sister app is rolling them out, Instagram said today. The new setting will start showing […]

Image via Bloomberg Social Media News Feed FYI: Using Qualitative Feedback to Show Relevant Stories “The goal of News Feed is to show you the stories that matter most to you. The actions people take on Facebook—liking, clicking, commenting or sharing a post—are historically some of the main factors considered to determine what to show […]

Image via Online Journalism Blog Social Media Wikipedia at 15: Millions of readers in scores of languages “Wikipedia turns 15 on Friday. A key element in its creators’ vision of a user-generated online encyclopedia was to make it a repository of information serving audiences in multiple languages. The first non-English versions launched shortly after the […]

Image via TIME Social Media The Best Facebook Resolution You Can Make This New Year’s “Surrounding ourselves only with people with whom we agree — blocking a friend’s updates here, unfollowing another user there — only makes things more insular. But that’s only part of the problem. Facebook constantly refines the News Feed to show […]

Image via Facebook Newsroom Social Media Instant Articles Launches to Everyone on Android, with More Than 350 Publications Globally “We’re excited to announce that everyone who uses the Facebook for Android app can now read thousands of Instant Articles every day in News Feed from publishers worldwide. Combined with our recent launch of Instant Articles […]

Image via TechCrunch Social Media Twitter Improves Photo-Sharing With Bigger Images, Better Layouts “Twitter is today revamping the way photos posted to its service will look, with a greater focus on a more media-heavy experience that now features uncropped photos and improved multi-photo displays.” Voce Insight – Rejoice! This change means fewer awkward cut-off photos. […]

Image via WSJ Social Media The NBA Climbs the Social Ladder “I wanted to talk to Silver because the NBA has made a very conscious decision to let basketball social media—including amateur videos of in-game highlights—fly free. Like, really free. Don’t misinterpret: if you try to sit courtside at the Staples Center and try to […]

Image via Columbia Journalism Review Social Media Warning: Public Copy Editor is always watching “Its emergence in your ‘mentions’ brings a pang of guilt. It is nameless, faceless, genderless, and ageless, working swiftly and succinctly without pay or much praise. In better times, professionals were trusted to police this turf. In the Wild West of […]

Social Media How Funny or Die learned to stop worrying and embrace platforms “While other publishers like Funny or Die are getting wise to the need for social platform experts, not all recognize the extent to which each platform demands its own approach.” Voce Insight – This story highlights the fact that each platform has […]

Social Media Will Facebook Envy Wreck Twitter “Twitter has a serious and obvious case of Facebook envy and, perhaps, is suffering from identity crisis. They want what Facebook’s got, and they’re apparently planning to get it by re-creating Twitter in Facebook’s image.” Voce Insight – It’s the Twitter vs. Facebook battle again. With Twitter in […]