South Korea`s Kia Motors will showcase a novel concept car identifying feelings of drivers and passengers to create a better mobility experience at the 2019 Consumer Electronics Show (CES) in January.

The automaker company Thursday said it will present Real-time Emotion Adaptive Driving (R.E.A.D.) System developed through a joint research collaboration with the Massachusetts Institute of Technology (MIT) Media Lab`s Affective Computing Group.

The AI-based emotion detector can optimize a vehicle`s interior by analyzing a driver`s emotional state in real-time through bio-signal recognition technology.

It monitors a driver`s emotional state, such as if they are angry or happy, and tailors the vehicle`s interior according to its assessment, for vehicle occupants.

"We have developed R.E.A.D. System to create human-centric future mobility by converging cutting edge vehicle control technology and AI-based emotional intelligence. Consequently, R.E.A.D. System will enable continuous communication between drivers and vehicles, thereby providing an optimized human senses-oriented space for drivers in real-time," said Albert Biermann, President and Head of Research & Development Division of Kia Motors.