FinePix XP150/100, XP50, SL300/280/260/240

Fujifilm introduces a string of FinePix cameras for its Spring 2012 launch.

FinePix XP150/100

With rubberized coating and riveted metal handgrip, the 14.4-megapixel FinePix XP150/100 is capable of shooting up to depths of 10m, twice as deep compared to the existing FinePix XP30. It also has an increased shockproofing capabilities which enables it to survive a drop from up to 2m. On top of that, the XP150/100 will function in cold climates, as low as -10°C, and is also dust and sand-resistant.

Additionally, the XP150 incorporates an advanced GPS functionality, so users can track their movements and show the router on the LCD. Alternatively, users can get to a computer and create a pictorial map of the locations visited using the bundled My FinePix Studio software.

Available in five colors: black, silver, orange, green and blue.

FinePix XP50

Another all-weather compact camera Fujifilm is launching is the FinePix XP50. Equipped with a 14.4-megapixel CMOS sensor optimized for response times, it is waterproof to a depth of 5m, shockproof to a height of 1.5m, and can withstand temperatures of down to -10°C. Besides having an updated exterior, it offers a 5x wide-angle optical Fujinon lens and a 2.7-inch LCD with Anti Reflection Coating.

Available in black, blue, green, orange and silver.

FinePix SL300, SL280, SL260 and SL240

Fujifilm launches four high-powered premium bridge cameras, which offer the image quality and versatility of a DSLR camera, combined with the convenience and portability of a compact camera.

The main feature of these four compacts is the Fujinon optical zoom lenses they employ. Also, each camera houses a 1/2.3-inch 14-megapixel CCD sensor which is optimized to work with the zoom lenses. The SL-series come with a 3-inch LCD screen with an ultra-wide 160 degree viewing angle.