I was excited about the concept for this blend, and it a-l-m-o-s-t delivered. It was just too thin and insipid, even when I doubled the amount of coffee and lengthened the brew time. If this had been roasted to at least a medium roast and if the bacon and maple flavors had been a bit more pronounced, this would have gotten a 5-star review from me. The promise was there, it just wasn't fulfilled. The overall effect was that of sitting in a diner during breakfast, drinking too-weak coffee while smelling the effluvia of other diners' orders. KICK THIS UP A FEW NOTCHES, at least to the 'cooking bacon over a campfire on an Autumn morning in Vermont' stage! Then I'll not only stock up myself, but I'll order extra for friends & family!