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This presentation was given at the 2016 Serious Play Conference, hosted by the UNC Kenan-Flagler Business School.

The Augmented Reality revolution is on the horizon, and many people anticipate utilizing this new technology to advance training and education. However, with new capabilities comes the potential for new problems. How do we effectively use AR to create meaningful user experiences? How do we build safe AR applications for children? By incorporating principles from Cognitive Psychology and existing research results, developers can maximize attention, engagement, comprehension, and learning in AR environments. Also, by understanding the potential negative effects of AR, companies can make informed decisions to maximize safety. Dr. Lehrer will discuss, from her perspective as a long-time developer of interactive games and apps, the appropriate use of AR technology, give examples of effective applications, and address some of the issues that arise when creating AR/VR content for children. Lehrer will demo an art app currently under development for Google’s Project Tango platform that illustrates some of the difficulties and rewards of creating an Augmented Reality product.

2.
Ariella Lehrer
CEO
• Ph.D. in Cognitive Psychology from Claremont
Graduate University
• 30+ Years experience developing apps and games
• Founder and executive of three game companies
• Frequent Speaker on kids, education and training,
and new technology
• Blog: www.ariellalehrer.com

3.
Adam Hanson
Director of Production
• Producer for casual to AAA games on every major
platform for over a decade
• Board Game Designer
• Worked on Unreal Tournament III, Mortal Kombat,
Guardians of Middle-earth, and many more
• Specializes in Production and Creative Direction

4.
• Veteran team based in Los Angeles
• Cross-platform, AR/VR expertise
• Developed and published over 35
Licensed & Original IP Games since
1998 – Every Android game has been
featured by Google!
• Experienced designers of all game
genres: simulations, hidden object,
match-3, creativity tools, endless
runner, RPG, strategy, etc.
Our Team