prototyping

As I work with a few enterprise software start-ups I often get asked about how to find early customers to validate and refine early design prototypes. The answer is surprisingly not that complicated. The following is my response to a recent question on…

During his recent visit to the office of 37 Signals, Jeff Bezos said, “to be consistently objective, one has to be objectively inconsistent.” I find this perspective very refreshing that is applicable to all things and all disciplines in life beyond just product design. As a product designer you need to have a series of […]