How znmick started their logo design journey

Company name

Overview

Distribution and marketing firm that sells and markets exercise equipment to the body building and health & fitness markets. We specialize in kettlebells, weight vests, resistance training, crossfit training equipment and old school free weights. This logo will be primarily for an auction web site where we will be selling off individual pieces of equipment one at a time... it may occasionally find itself in print, but 95% of the time it will only be used on the web site, email newsletters or the occasional banner ad. I have included several other logos that we use for different products that we market... the logo that you design for us should be inline with this general look and feel. Logo should include the words "High Performance Training Products" or "High Performance Training Gear", but we are very open to your creative thoughts as to how you might want to incorporate this into the design.

EDIT: Loose thoughts - thinking that color scheme might be more black and white, with accent colors of either a yellow or a red.

Tell us a bit about who you are and the people you reach

Target audience are physically active, exercise & body building training-minded individuals between the ages of 18 and 45 that are interested in finding reasonable deals on training equipment like weights, kettlebells, training vest and the like in an auction format online. They are primarily middle class to upper middle class with some expendable income, but still interested in looking for a good deal.

Requirements

Vector based, needs to convey what is that we sell and appeal to our target market. Overall looking for a striking logo with an illustrated look and feel... Please be creative - we are open to all ideas! Must be your own work.

Thanks so much... really looking forward to seeing what you come up with!