The Esquire Logo Project: Universal Everything

The voice sculptures

You've got to admire the ambition of a man who names his studio Universal Everything. Matt Pyke thinks big, and since founding the company in 2004, he's created colorful, hyperexpressive branding campaigns for AOL, MTV, and Nokia. (Visit universaleverything.com for highlights.) For Esquire, Pyke created a series of extraordinary "voice sculptures," each of which answers the burning question: "What does the word esquire look like when you say it out loud?" By recording four individual voices, each representing a different accent (noted above and below), and using a program to map out the acoustical peaks and valleys, Pyke was able to demonstrate how we all have a unique relationship to this magazine, even down to the way we say its name.

Click here to see a video and more designs from the Esquire Logo Project.