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At first glance, The Pee Ad was just an ordinary retail ad, promoting a baby crib. But after reading it, you realized that it was also a pregnancy test. All you had to do was to urinate on the marked area in the ad, just like you would on an ordinary pregnancy test. If you were pregnant a better price ”magically” appeared under the cribs pre-printed price. (http://www.akestamholst.se)
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This festive ad looks into the future where AI is in control and humanity lives in the woods. When one bot discovers an old Christmas movie, it embarks on a mission to find out what makes Christmas so special. In the woods, he finds the answer. (https://www.dandad.org)

The Australian Government has launched 'Let's Stop It At The Start' - a primary prevention campaign, jointly funded by all governments aimed at reducing violence against women in future generations. Violence against women doesn’t just start – it grows from a young age. This campaign seeks to get all Australians to recognise how their day-to-day behaviour could enable future violence to ...

Every December, Aussies are force-fed cheesy American white Christmas movies; they sing carols about sleighbells and snow, and don Santa’s red jacket, white beard and big black boots, even though the mercury is sliding up to 40 degrees. And if that’s not enough, people from the North who have settled in Australia, constantly whinge that Christmas Down Under doesn’t feel like ‘real’ Christmas. ...

All children think about their future. To know what it is that they think about, Emirates NBD conducted a social experiment asking children to send a message to their future selves. And while they spoke to their future selves, their parents watched. Turns out, they seek many more achievements in their future than just the professions we imagine them in. And while we may not be a part of their futu ...

Each year, in India, over two million children die before their 5th birthday due to infections that can be prevented by simple hand washing with soap. Of the children who die before the age of five, 44 per cent do not live past 28 days of their birth.
(https://www.interpublic.com)

Until confronted with an emergency, people don't understand that knowing first aid can be the difference between life and death. If you're not equipped to deal with an emergency, you're helpless. This blunt ad uses an invisible barrier to dramatise that feeling. A mother sees her son in trouble after he hits his head jumping into their swimming pool. She frantically leaps into the pool only to lan ...

Most people think they’re skilled enough to drive a little over the limit. The NZ Transport Agency asked us to reframe the way people thought about their own speed. We did this by showing that other people – real people – make mistakes, and when that happens – as it inevitably does – our speed is the one variable we can control to determine the outcome of the ensuing collision. (http://w ...

The Tutu Project is proud to announce that they were chosen by Deutsche Telekom to tell their story of how Bob and Linda Carey have chosen to deal with breast cancer through inspiration, courage and love. "Things get great when People start sharing" -- It's under this motto that Deutsche Telekom will give true stories a platform as part of its future communication. The focus is on sharing spe ...

Idea Cellular's "No Ullu Banoing" campaign was created to demonstrate how the mobile internet can empower users. "Idea Cellular's campaign 'No Ulla Banoing' was outstanding because it was based on a powerful and universal cultural insight that worked across the whole of India, across urban and rural populations and across socio-economic classes.(https://www.warc.com)

British Airways, the United Kingdom’s largest airline in terms of fleet, routes and revenue, was looking for opportunities to increase North American sales.
Bringing a family together helps British Airways increase ticket sales by 65 percent (https://ogilvyone.com)

Opsm tooks the eye test to children by creating Penny the Pirate, available for free as a book and interactive app, it’s the first medical tool to test children’s eye health as you a read a story to them. There wasn’t a standard eye screening tool for children, so we had to start from scratch.Penny is on track to give 300,000 children an eye test, which has already seen a huge increase in kids eye ...

The boy struggled to carry a jerrycan of water in a refugee camp until Batman turned up to help. They then spent the day playing a variety of games in the makeshift tents, sitting on tattered furniture and with old broken toys. The child grew tired and fell asleep on the superhero's shoulder only to wake up and realise that he is in fact being carried by his father during his emigration. (http://m ...

Coca -Cola Life
Coke Argentina tells a true-to-life story of the highs and lows of early parenthood. We see a couple go through all the milestones after bringing home a baby—from sheer exhaustion to toddler mischief to the "Toys R Us has thrown up all over my house" stage. Not a new concept for advertising, but it's done in a beautiful way. No grating screaming kid noises or parents dismis ...

John Lewis Christmas Advert 2014 - #MontyThePenguin
This year’s Christmas campaign featuring Monty the Penguin reminds us of the magic of Christmas seen through a child’s eyes and is set to Tom Odell’s cover of John Lennon’s ‘Real Love’. (http://www.adamandeveddb.com)
http://www.johnlewis.com