Obey Your Thirst

… Sprite is more than a soft drink: it’s a lifestyle. Vince Staples, the newly popular 22-year-old rapper, wants you to know that. Sprite has a decades-long relationship with hip hop, which crystallized in 1994 with the launch of the “Obey Your Thirst” campaign. Over 20 years have passed since then, but Sprite hasn’t abandoned hip hop. In fact…

… by aligning themselves with hip-hop culture. Now, more than 20 years after the introduction of the “Obey Your Thirst” tagline, Sprite is returning to its hip-hop roots with a short documentary video series starring established rappers Drake and Nas, and up-and-comers Isaiah Rashad and Vince Staples. The series’ interviews with the artists seek…