Michaels giving away gift cards for Random Acts of Kindness Day

February 14, 2013|Lorraine Mirabella

Arts and crafts retailer Michaels will give out more than $100,000 in gift cards Sunday at its stores in honor of "Random Acts of Kindness Day."

The Irving, Texas, -based chain, which has 1,100 stores in the U.S. and Canada, handed out the freebies at random last year too, in hopes of encouraging customers to "craft it forward" with their own random act of kindness.

The store asks customers to visit Michaels Facebook page this week and share acts of kindness. And they can check Michaels Random Acts of Kindness Pinterest board for ideas for craft projects to give to others. Michaels has 23 stores in Maryland.

The "kindness" day was created by the nonprofit Random Acts of Kindness foundation, which calls itself the heart of kindness movement. The group offers an online platform that connects people with tools, resources and organizations to help them "create a better world by spreading awareness and increasing engagement in kind actions," its website says.