01 Jun SustBusy New Member of G.O.L.D.E.N.

The overarching research question that guides the GOLDEN program is: How do companies learn to change towards more sustainable enterprise models? GOLDEN’s research is thus designed to identify and assess the factors that influence companies’ capacity to drive the transformational change processes that might lead them to embed sustainability principles deeply into their products, processes, systems, strategies, governance, culture, and the purpose/mission that motivates their existence and their members’ identity fit.

GOLDEN aims to tackle this question in the context of a global business-academia-institutions partnership and through the adoption of a large mix of methodologies, the most important of which is field experiments, designed in collaboration with companies, on specific change initiatives that innovate on a part of their existing business model. Field experiments offers a chance for companies to approach complex challenges together with experts in fields relevant in the context of sustainability.