More than Baggage at the Airport Baggage Carousel: DoubleTake Marketing Unveils New Advertising Medium

via PRNewswire On Jun 30, 2008

SALT LAKE CITY , June 30 /PRNewswire/ -- The ADspressive(TM) Graphic allows
the advertiser to reach a highly-sought after demographic while adding
incremental non-airline revenue to airports.

This creative and innovative new advertising medium is first available in
the Dallas/Fort Worth International Airport with initial installation in
August 2008 -- marking the first time that, without physical alteration to the
equipment, a large banner advertisement can be successfully displayed on the
moving portion of the baggage carousel, where thousands of passengers gather
each hour to await arrival of their luggage.

"Baggage Carousel advertising is unique, as it is the only medium where
travelers wait 15 + minutes for their luggage to arrive. Friends and Family
meeting the traveler wait as well and also see the moving ads," says
DoubleTake Marketing Executive Vice President, Tracy Zwahlen .

About the Ad Graphics:

"This unique new medium is primarily used for branding, and to complement
other Out of Home Advertising messages and can be an incredibly creative,
moving advertisement," says Zack Clark , EVP for DoubleTake Marketing. Creative
is provided by the advertiser and can either be a modification of existing ad
campaigns, or tie into the airport and/or travel theme.

Research

DoubleTake Marketing has performed over two years of research and
development to create a material durable enough to withstand the wear and tear
of baggage carousel operation and has filed for a patent with the US Patent
Office.

Demographics

Airport Advertising allows companies to reach a highly sought after
demographic. According to a 2004 Arbitron Study, airline travelers are 80%
more likely to have an annual household income in excess of $100,000 per year
and are highly educated and discerning shoppers.

Airport advertising is the ideal location for companies trying to reach
the technology early adopter, the business decision maker, the movie-going
audience, luxury auto enthusiasts and consumers of luxury goods such as
jewelry and high-end services. (Arbitron 2004)

For Advertisers:

Lead time for production is four weeks in markets where inventory is
available. Advertisers can buy a single ad location or the entire airport,
Clark says.

"As experts in out-of-home advertising, we immediately recognized the
value of this alternative advertising medium; it is a perfect fit for our
advertising clients and provides a unique way to reach our clients' target
audiences with a message that stands out from the clutter," says Daniel Peavy ,
President of Billboard Connection, a national advertising agency specializing
in out-of-home advertising."

Following the DFW launch, advertiser demand for both the concept and
patented technology will drive expansion to more airports. Agencies should
contact DoubleTake Marketing if interested in markets not yet available. At
press time there were a small number of positions still available for the
August 1 launch in Dallas .

About DoubleTake Marketing

DoubleTake Marketing has developed and patented a unique means of
advertising utilizing the Airport Baggage Carousel. For further information,
please contact us at (866) 827-0958.