Tagged 'testing'

The title of this post is based on an old Bob Dylan song. You see, and I have said this for years, most social media can be pretty effective at establishing trust and a relationship. Where it typically falls short is the consummation of the relationship, the marriage. Or, in advertising and marketing, the sale and doing business with the advertiser.
At least part of the blame lies with inbound marketing. If you have a great offer or message, you may get too many leads. Think quality over quantity. That’s where testing the right offer/message at the right time to the correct audience becomes so important. Test, test, test.
If you have leads that are less than ideal, they will not be followed up with properly (a big problem in most lead generation programs anyway) and the good prospects will become frustrated and the sales people will lose faith in your marketing because you are providing “bad” leads to them.
I have seen this countless times. With all this inbound marketing it’s actually become worse, because we can generate a greater number of leads faster than ever before, exasperating the divide between sales and marketing.
To begin, make sure you have a follow-up process... Read more

When the Facebook News Feed ad appeared in mass last year and Facebook ads started to have promise for advertisers, the world started to look a little better in the advancement of continuing to invest on Facebook. But with so many targeting options, image ideas, copy tests and more, where do you even start?

Online advertising has evolved at an explosive rate. The basic static banner ads of the 90’s have been replaced with highly sophisticated, carefully targeted, wildly interactive cross-platform experiences. Testing the efficacy of these ads, however, has experienced no such evolution.