Archive for the ‘Lead Generation’ Category

One difficult aspect of sales is transitioning prospects from leads to loyal customers. While there is no magic solution to the problem of converting prospects, marketing expert Carla Johnson offers a uniquely fresh approach. In the Allegra Marketing Print Mail webinar “Chemical Attraction: Transform Lukewarm Leads into Loyal Customers,” she shares the four distinct methods…

Anyone who’s a fan of a particular sports team or rallies behind a specific candidate knows the power of brand loyalty. As a culture, we gravitate towards groups that follow particular interests. This kind of loyalty is what every business strives for. Loyal customers will promote the benefits of your products, creating word-of-mouth and social…

Adding some well-crafted personal touches to your new customer welcoming routine can help make a lasting and positive impression. If you want them to stick around or keep coming back, continue to let them know how much you value them. This is another way multi-channel messaging can be put to good use. You can increase…

Generating effective leads follows awareness. When you present the right messages to the right potential customers at the right times, it’s easier to get the responses you’re looking for. You’ll enjoy an added advantage if your target market has already been made aware of your business. This is when you have a greater opportunity to…

A high churn rate can be your business’s worst enemy. It’s the percentage of customers that don’t stick around or come back. Considering how much time, effort and cost goes into acquiring customers, you want to keep them. How well you retain customers can, however, be connected to how you go about acquiring them. Overall,…

How are your marketing efforts paying off? About 63 percent of businesses say their biggest marketing challenges focus on generating traffic and leads, according to Hubspot. Considering this, every dollar spent on marketing needs to lead to the highest ROI on any type of marketing you do. To do this, focus on the areas most…

Breaking through the noise with clearly defined differentiators tied to effective cross-channel marketing strategies can help business owners and marketers achieve their lead generation goals. But finding what works for your business amid the ever-growing list of competitors and marketing options can be both time-consuming and frustrating. We can help you Find Your X Factor.…