Sponsorship

Reasons to Market on Latino Public Media Stations

Hispanic-Americans are avid listeners, with 97 percent reaching for the radio dial each week, versus 91 percent for all U.S. radio listeners. In the past five years alone, audiences are up 11 percent, growing from 36.5 to 40.4 million, according to Nielsen.

Why Sponsor Latino Public Radio?

LPRC stations reach a loyal and diverse audience of two million+ listeners. Their heavy listening pattern (six hours a day) makes it very likely your message will be heard. Sponsoring Latino Public Radio will position your message clearly and give your brand or company a local Latino community presence. Your message will not compete with numerous advertisements.

Our listeners and stations are strongly involved with the community. Support a Latino public radio station and show listeners that you want to be a positive force in their lives. Listenerswill be interested in what you have to say!

LPRC stations are in the top 20 Hispanic markets and they serve a very diverse audience. So you can reach different segments nationally, regionally and locally.

Latino public radio audiences listen to their local station an average of six hours per day. They are very loyal to their stations and their heavy listening pattern makes it probable that they will hear your message.

• • • • • • • • • Local Presence • • • • • • • • •

Localism is a hallmark of Latino Public Radio. Your announcement on any of the stations brand you as a company with a local presence.

• • • • • • • • • Clarity of Message • • • • • • • • •

Acknowledgement of your support is clear and concise. The wording of your message is crafted to be acceptable to a discerning audience while meeting FCC regulations

• • • • • • • • • Uncluttered Environment • • • • • • • • •

Because this is non-commercial radio, your message stands out and is not surrounded by numerous and loud advertisements.

• • • • • • • • • Committed to Quality of Life • • • • • • • • •

Your support of any of the Latino stations demonstrates your commitment to improving the quality of life of the community. Your investment in Latino public radio shows your desire to see the community thrive.

Latino stations are essential community organizations with a positive brand and goodwill. By supporting any one of them, you demonstrate a willingness to be a positive force in the well-being of the community.

• • • • • • • • • Tax Relief • • • • • • • • •

Consult with your financial tax adviser to determine the amount of tax relief that comes from either the advertising/marketing expense or philanthropic contribution made by your company.