Serving San Francisco and the Bay Area with the finest wearable art and the most unique clothing and handmade jewelry in the US.

Simplicity is the ultimate form of sophistication

- Leonardo Da Vinci -

The Keylock, as a symbol of Gianfranco Lotti’s collections, is the guardian of hidden Florentine treasures. It keeps secrets and only one key can reveal them. Secrets of the world’s modernity that are captured in the Florentine streets. Secrets on elegance and art defined by handicraft. Secrets of luxury, a balance of tradition and research..

When speaking of craftmanship, only the hands count: they are led by the trust in having the ability to create beauty. At the beginning lies an idea. A creative impulse. But in the end... only passionate hands can touch perfection.

Founded in Florence 1968, Gianfranco Lotti is an iconic luxury line whose history and style are interwoven with the city it calls home. Eponymous founder Gianfranco Lotti is a lifelong Florentine. As an adolescent he apprenticed as a leather artisan before starting his own company, where he specialized in leather belts until he could afford the materials and machinery necessary to make handbags. Gianfranco Lotti’s enduring, worldwide renown as a symbol of luxury style comes from, in large part, the timeless elegance and attractiveness of its design—classically beautiful in a way that can be worn above and regardless of prevailing trends. Lotti credits his home city’s timeless beauty as inspiration: “Florence inspires beauty.” Even the brand’s signature keyhole emblem derives from the iconic doors of Florence’s 14th century homes.