In recent years, consumption of Café Touba has been increasing as the drink is spreading to cities of all faiths, both in and outside Senegal.[4] The World Bank wrote that a progressive elimination of imported coffee seems common in poorer areas of Senegal as a result of the global recession of 2009: a Senegalese restaurant owner stated, "We weren't used to consume[sic] the Tuba Coffee for breakfast, but since the crisis people drink it a lot, also children."[5] Commercial export outside Senegal, while small, is present.[6] In Guinea-Bissau, Café Touba has become the country's most popular drink, even though it was relatively unknown several years ago.[7] Consumption of Café Touba increased to the point that sales of instant coffee, most notably Nescafé, decreased in West Africa. To more directly compete with Café Touba, Nestlé launched a product that contains spices, called Nescafé Ginger & Spice.[8]