THE BIG BAG The hub for the entire suite,it's kinda like ​the table of contents.​With talking cows. Naturally.

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​Here it is IRL:​

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If The Big Bag is the table of contents, thenthe cups and small bags are chapters.

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Each one talks about one significant momentin Chipotle history centered around things likeresponsibly raised meats, sustainable farmingmethods, and the company's forever-long search for making food ​with ​only real ingredients, while juxtaposingit with significant moments in pop culture that year.Juxtaposing. That's a big word.

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If you collected all the pieces, you'd be able to get onecontinuous serial narrativeof Chipotle. Which is justlike reading a book, except thisone comes with burritos so...take that, literacy.