Schmidt’s started in Portland, Oregon in 2010 when the Maker Movement inspired Jaime Schmidt to DIY her way to developing a plant-based natural deodorant formula that helped keep her family fresh and smell amazing. Fast forward to 2015, Schmidt’s viral success caught the attention of entrepreneur Michael Cammarata, and together, the unlikely power duo built Schmidt’s into a natural products empire. Today, Schmidt’s Naturals’ plant- and mineral-based personal care products are available all around the world.