Giorgio Armani was born on the 11 July 1934 in Piacenza Italy and is an Italian fashion designer, particularly noted for his menswear and more recently his ready to wear womenswear. Giorgio Armanis trademark is his clean, tailored lines. Giorgio Armani formed his company, Armani, in 1974, and by 2001 was acclaimed as the most successful Italian designer.

Giorgio Armanis success as a designer has been mirrored by his very popular line of fragrances that contains about 45 titles, amongst them some of them are bestsellers, such as Acqua di Gio and Armani Code.

An audacious and sexy fusion of scents that reflect the strong, modern woman. Featuring the freshness of raspberry and lychee, and invigorated with the pure femininity of rose and the sensual rhythm of patchouli and amber. A unique indulgence for your senses.

PERFUME This is the extract or extrait of a fragrance and represents the scent in its purest form. This often creates a smooth and round texture, which is hard to achieve with the dilution represented in the other concentrations of fragrance.

EDP Eau de Parfum or EDP is one of the most popular forms of fragrance. Eau de Parfum contains between seven to fourteen per cent of fragrance oils and perfume elixirs and is the second strongest, and longest lasting means of wearing a fine fragrance.

EDT EDT’s are not as highly concentrated in oils and elixirs as an EDP or Perfume would be and contain one to three per cent of fragrance oils. This impacts the ability of the fragrance to last and around eighty percent of the oils in an EDT fragrance will evaporate within three hours of application.

EDC Eau de Cologne’s or EDC’s were first popularised by Napoleon. These fragrances are often constructed in a different manner to the traditional French Model and are formulated in one single burst. As a result of this process, EDC’s or Eau de Colognes last the least amount of time on the skin.

AFTERSHAVE Aftershave or Aftershave Lotions tend to be a more traditional means for men to wear fragrances. Aftershaves often contain a lot less alcohol because they are directly applied to the skin. This lack of alcohol content also means that they are less likely to last when compared other perfume types.