The company mantra may be One Ford, but here's one Ford we won't see in the U.S. anytime soon: The Ford EcoSport subcompact SUV unveiled today at the Geneva Motor Show.

The company pulled the sheet off the European version of the updated global small hauler designed in Brazil and on sale in South America. It is destined, says the company, for other world markets such as India and China, but no mention was made of the U.S. As with the new global Ranger smaller pickup, Ford's globe doesn't always include the USA.

But EcoSport it is a key new product launch for Europe, where Ford is being hit hard by the economic mess, and harder than many because of higher exposure in France.

When it goes on sale in Europe at the end of this year, the EcoSport will be a smaller sibling in Ford's European lineup to the recently launched Kuga (as the Escape is known in Europe). Ford is expanding its Euro-SUV line in response to increased popularity of the vehicles there and in 2014 will launch an upscale version of the next-generation Ford Edge. Ford says it also will begin building Explorers in Russia this year and that it hopes to sell a million SUVs in Europe in the next six years.

EcoSport powertrains for Europe will include the tiny 1.0-liter EcoBoost, headed for the U.S. as an option in the redone 2014 Fiesta small car (which shares the vehicle platform), and well as 1.5-liter gas and diesel engines.