Part funding is available to cover the costs of admission and accommodation for the chosen companies.

Innovative UK companies in the following sectors are primarily invited to showcase:

E-mobility

Smart Cities

Fintech

Digital Healthcare

But other innovative technology and ICT start ups and companies would also be welcome.

Invited companies would exhibit in the UK’s 50m2 stand and will present the UK as a leading digital destination. The stand will include “Innovate is GREAT” materials, video screens, and will have areas for presentations and 1-2-1 meetings and networking. The aim is to present some of UK’s strengths and make visitors feel like they are in the UK with educational, digital, and relaxation areas with UK refreshments. DIT Sector specialist will be invited to present the UK’s offerings and deliver presentations and small events at the British Embassy in Sofia.