Google international search engine

Archives

It takes all kinds to make the world. This is especially true when it comes to identifying the most popular website in each country. For a digital marketer this kind of information is essential as it clearly shows you which web platform shall you use to reach out to your audience. F.e. Yandex is a prevailing search engine in Russia. This means that if you expand your business there, Yandex will be your number 1 PPC advertising tool. Additionally, you may consider other ways of cooperation to offer something special and better fitted to your audience. Every country is unique and […] Read more

Google’s competitor in Czech Republic Seznam.cz announced algorithm update which received the name Jalapeno 2.0. This is an addition to the original update, which was initially released in May last year. The idea behind Jalapeno is quite simple: provide the most relevant pages by getting rid of the web spam. Web spam generally refers to: content farms, page swapping and other black hat SEO tactics.