In this video, a representative from BEDWIN & THE HEARTBREAKERS discuses everything from why they chose to show in London to the way that Japanese culture can aesthetically enhance American workwear products and, of course, the clothes themselves. Always branded on the outside with a subtle logo tag, BEDWIN products are all rather conservative items enhanced by hipster touches including bright colors, design details or tweaked cuts. Showing off a sneak preview of the Japanese brand’s 2012 spring/summer season, this latest clip from HBTV is not to be missed by fans of the fashion industry.