New-Events

Marketing Teachers updated in Local Marketing

Santa MARÍA Campus. A Training Workshop for Marketing and Sales School’s teachers has begun. The goal is to update them on trends in marketing.

"This course for teachers is another opportunity to update ourselves on Marketing trends thereby enriching our classes with current issues. There has been a great evolution in what is possible thanks to internet marketing, what was understood by digital marketing last year no longer applies for 2016. There are many new trends already imbedded in consumers’ lifestyles, which allow us to obtain data for marketing, as well as many skills that employers are now demanding in a marketer. Joel Bucio is a professional with many years in marketing for transnational corporations, always updated, and we’re honored he can update us on the issue", said, Mitzi Janeth Arreola Rodriguez, Director of the School of Marketing and Sales.