Gulliver Ireland

Gulliver, based in Killorglin, Co. Kerry, were one of the forerunners of online accommodation booking systems in Ireland, they were already well established when a rebrand was required for their online business.

I created a digital Gulliver character dashing off on holiday. The character was clearly made from pixels to emphasise the online nature of business. I also developed the tagline to cleverly link with Jonathan Swift, the author of Gulliver’s Travels.

The Gulliver character idea would have developed to see him animated and used in various different scenarios. Unfortunately a change in personnel at the company lead to the project not getting the full go ahead.