HTC followed up its teaser video from earlier this week with the first lengthy ad spot featuring Downey Jr. The video jokes on what the initials HTC might stand for. Humongous Tinfoil Catamaran? Hot Tea Catapult?

It’s funny at times — are those two Hot Tempered Cheerleaders in the background — and leans on Downey Jr.’s eccentric confidence. It actually has some comic-book meta going on. The ad features Iron Man and draws inspiration from a general theme from Batman: HTC can be anything you want it to be. HTC’s suggestion at the end: “Here’s to Change.”

(The actual original name? High Tech Computer Corp.)

Where the ad succeeds is that people will either love it or hate it; it’s hard to feel indifferent. What do you think? Watch it below.