Design a corporate identity for a pure player

Kilpailun tehtävänanto

Context
We will launch a B2B application targeting young (25/35) professionnals power users.
This application deals with people connections and recommandations.
The application will have a web and a phone interface.
Name of the application: pistone
(the URL of the service will be "[url removed, login to view]")

Request
We need:
- A logo that includes the name of the service and an icon, which will represent the company
- A square icon that will be used for identifying the application on marketplaces (AppStore, Google Play...)
- A color palette and fonts matching with this logo

Thanks a lot for all your work and for your really nice proposals; we are far above our expectation.

As we progress, we realize that we love finally several proposals, and now the difficulty is to choose the "one" :-)

So to be able to compare the proposals a bit more "scientifically", we have decided to give you this "final delivery kit", and to ask you to use it for the last run.

The main idea is to see the name and the icon in real situation:
#1- the app will be proposed on Google Play
#2- the team works on Google Apps
#3- Partners will speak about us on their website
#4- we will do presentations with slides
#5- sponsor page

Step 1
We will chat privetly with the designers we really love to suggest a last version of their work.

Step 2
If you accept to continue, you will have to send a last proposal with all the images which are present in the kit, of course completed with the icon and the name. You can add extra, but we need at least all the given images.

#2- the team works on Google Apps
You will find an image of Gmail: you have to fill the header with the name, and the icon if you can (or if you prefer)
size = 143 x 59 (origin 320 x 132)
landscape
background color = #F1F1F1 / RGB (241,241,241)
kit: [url removed, login to view]

#3- Partners will speak about us on their website
You will find 2 images extracted form [url removed, login to view] which has references to other companies by logos, in dark greys and in colors on light grey background. Thanks to add your icon and the name like it is done for Spotify.
kit: [url removed, login to view] + [url removed, login to view]

#4- we will do presentations with slides
As we will do presentations to convince customers and investors, we would like to see your proposal on a white page: you have a image for this.
We ask you to respect the width for the name, and the square area for the icon
kit: [url removed, login to view]

#5- sponsor page
As we have a sponsor who uses only white writing logo on neutral grey, you will find also an image for this. This is also interesting for us to see the impact on the different proposals without the choice of the color set.
We ask you to write the name in white (at least one part for the bicolor).
neutral grey = #808080
kit: [url removed, login to view]

About colors, we realized that 3 fun colors will be necessary to represent the 3 persons involved, and that the name writtent in black is bit too "hard".

Julkinen selvennystaulu

Kilpailun järjestäjä

2 vuotta sitten

Hello everyone, we could organize the meeting this monday and we also could decide the winning designer. We still need more time to choose "the" logo, but the 3 still in competition are from the same designer, so we can already thank the other freelancers. Honestly we are really really happy of all the proposals you made, we had pleasure to discover all your creativity, and we thank you to play the game of this contest in such way. So for this logo, we decided to work with MonyxMonica (94,86,85). Thanks everyone.

Hi, we feel sorry you consider you loose your time. You did great proposals that we enjoyed to discover and to discuss about. It was hard to decide and to select the one which we consider good for our business (which could be different from the ones we prefer personally...). Thanks in advance for your understanding.

Hello, after a second selection step, the winning logo is the #85. 25 persons anwsered our survey and the result is clear : #85 = 64%, #94 = 24%, #86 = 12%. Again thanks a lot to all designers.

2 vuotta sitten

Kilpailun järjestäjä

2 vuotta sitten

Hello everyone, thanks a lot for your participation to this contest and for the quality of the proposals you made. As several designs could match our need and touch our heart, we plan a meeting on Tuesday to select the "one". Thanks for your patience.

Hello everyone, again, thanks a lot for the new proposals and your great work. As it is the last run before the end of the contest in 2 days, we may ask you a final delivery. To organize this, we will post an update in the brief above. Feel free to ask questions.

Hi, thanks for you work. May we ask you to repost your work in a bigger format: they look really small and we can not compare with the rest of the proposals. Thanks in advance.

2 vuotta sitten

Kilpailun järjestäjä

2 vuotta sitten

Thanks for new deliveries. It becomes really high level of proposals! We are really happy. To help you a bit in your research, based on what we have seen already, we can say that we are not fond of uppercase style and too thin font. Also more attracted by round font. For the icon, we like simple but powerful like a stamp or dynamic. For the color set, we stay faithful to the one in the Tie picture (https://gentlemenstandard.files.wordpress.com/2013/03/the-tie-bar-madras-tie.jpg?w=960)

(Some designer removed their work after our comments, and we feel not confortable with this. If you think we are too direct, do not hesitate to tell us by the chat. We try to comment as best as we can, as we are not professional. Moreover, all works are interesting and we need them to compare / chose, and also to help you to continue our collaboration. So please don't removed your work. Thanks :-)

As we want (and ask you an powerful icon) we may give you some tips to extend your search. In French, "I recommend someone" = "je pistonne quelqu'un", so "Pistonne" became "pistone". Also because in english "pist.one" looks like "the piste one" to "take off your business": yes we believe that "recommending someone" is the first and the best way to increase your business. We hope it could help you.

2 vuotta sitten

Kilpailun järjestäjä

2 vuotta sitten

precisions: it could be also 4,5,6 dots or lines if you feel it is better, nicer. And if you think we don't care about this, because you can find something better to express our app/caompany, just do it (please feel free to be creative). Another point about color/pattern: we like the picture with ties :-) Thanks for your work

2 vuotta sitten

Kilpailun järjestäjä

2 vuotta sitten

Thanks for all the proposals. As several designers focused on the number 3, we want to relativize it. For us it is not mandatory to have the "number": it could be 3 dots, 3 lines, 3 "something we don't know yet but you could probably invent". The main point to keep in mind if the apps: this apps will help a person A to be introduced to a person C, via a person B.