Tag Archives: personal connections

Want to market to college students this fall? Here are 3 college marketing tips to utilize during back to school to make your marketing campaign a success.

3 College Marketing Tips to Utilize During Back to School

Make Personal Connections with Students During Back to School

Back to school is an exciting time for students. Freshmen will be beginning their collegiate journey, while upperclassmen will be reconnecting with friends and reacquainting themselves with their university.

Back to school is an excellent time for brands to connect and engage with students on campus. Excitement will be high as students prepare for their new classes and the start of the semester. The trick to successful back to school marketing is to make personal connections with students.

Personal connections matter when marketing to the youth. Use personal connections to actively engage the youth on social media.

There’s no denying that teenagers and college students spend a great deal of time online and that marketers need to advertise digitally. Marketers know that a large portion of the time the youth spend online is spent on social media networks.

Most businesses think that a strong social media marketing strategy requires a combination of banner ads and branded accounts that engage the online community. While it is important to have branded social media accounts with active followers, banner ads do little for businesses.

NAM Youth Marketing offers marketing to college campuses and classrooms nationwide. We leverage print, digital, and social media marketing strategies to maximize your business prospects with the college and youth market.