Divining Rod Cabernet & Chardonnay Make for Fabulous Labor Day Sips!

Looking for an interesting wine for the Labor Day weekend? Here’s a new label out on the market that I think you should try!!

The name Mondavi is not new to wine-making. Marc Mondavibring a new brand and feel to the wine industry via this new Divining Rod brand and also his gift as a “water witch”– a person who can find water sources underground sufficient for propagating vineyards!!

C. Mondavi & Family, the family-owned wine producer of high quality wines is proud to announce its first new brand launch in over half a century. This new brand, The Divining Rod, is based on the real world “magic” of third generation winemaker and water witch, Marc Mondavi.

With the overwhelming amount of wizards, warlocks, vampires and werewolves both in print and on tv and in movies, it’s obvious that people are obsessed with the mystical, but NO ONE expects their favorite bottle of wine to be crafted by a bona fide water witch. Marc Mondavi is a Water Witch (also known as a Dowser or Water Diviner). He has used his proven ability to locate underground sources of water to help establish vineyards for his family and friends all over California

“I have been water witching since I was just a teenager. It usually catches people a bit off guard the first time they see it, but my track record speaks for itself; I’ve been able to find water where geologists have come up dry,” says 56-year-old winemaker Marc Mondavi. “I basically grew up in the vineyards learning about viticulture and winemaking. This new brand is first and foremost a tribute to my winemaking heritage of which I am very proud. It allows me to leverage all of my practical winemaking skills with a unique talent I have perfected over the years, a talent that some may think is a little more supernatural that normal.”

The Divining Rod wines are sourced from ideal locations that Marc likes to consider hallowed ground. Alexander Valley was chosen as the perfect sanctuary for their Cabernet Sauvignon and their Chardonnay hails from the sacred grounds of the Santa Lucia Highlands. Exceptional vineyard conditions provide them with superior quality

The Divining Rod wines are available nationwide and currently consist of a 2010 Santa Lucia Highlands Chardonnay and a 2010 Alexander Valley Cabernet Sauvignon – both retail for approximately $17.

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