And iPhone Users are willing to spend more for apps A recent survey finds one third of Americans love their smartphones more than sex. TeleNav, a consumer location-based services provider conducted a survey to find the influence of smartphones among the Americans. In this survey 70% of the participants opined that they would give up alcohol for a week, rather than losing their mobile phone for the same period of time. 33% of participants were ready to give up sex …

They are said to be boosting the productivity A series of recent studies suggest that a plenty of small businesses are using smartphone apps for their daily operations. There is an app for anything and everything. It seems like small businesses too are inclining towards the using the mobile apps. In the US alone 72 percent of the small businesses are using apps for their businesses, while 70 percent of enterprise executives use at least one app for their business.

Checking and sending mails A recent study by Google Insight says smartphone users obsessed with checking mails with their device. Google tracks all the latest trends in the digital world through its service Google Insight. Its latest study says, apart from making and receiving calls and sending and receiving text messages, people use smartphones mostly for checking and sending mails. 82 percent of the smartphone users are using their device for this.

Know the difference to excel Many SEOs confuse the internet marketing with the app marketing. They are nearly the same, but app marketing has one additional dimension. Let me discuss it here. In internet marketing, generally the SEOs have to make the surfers visit the site and they don’t have to worry about other things associated with it like whether they are clicking the ad or buying a product or a service from the site. The site owners need to …

Turn your iPhone into wireless audio receiver WiFi2HiFi, a popular music app for iPhone has been updated to Version: 1.0.2. WiFi2HiFi can act like an additional audio output on your computer, allowing it to provide streaming support for all popular audio programs on the Mac and PC. This popular app was developed by Clever and Son, a Swiss app maker.

Know what it takes Well, it looks like every app maker can become a millionaire, if they can sell five hundred thousand apps. We noticed a recent infographics that “explains” how to earn million dollars by selling an iPhone app. The following facts show the funniest side of truth. – An average app price in the App Store is US $2.45. – Out of it the credit card charge is US $0.37, processing fees is US $0.02 and Apple takes US …

Update your collection now! It is really surprising to see the charts in the App Store today. Some new apps have begun ruling the games section. As usual, I am interested in free games. These are the top most free games available now. Try them!

Use the power of the content Internet marketers have been using one powerful tool for some years now. However, app marketers never seem to realize that. Yes, it is the content. If you visit Android Market, you can understand what I am taking about. There are some apps that charge US $3 for a download and have four lines for an app description. If you are a developer of Facebook or Angry Birds, then you don’t have to worry about …

McAfee says it all A recent study released by McAfee claims that Android is the most unsafe mobile platform. The popular anti-virus tool maker McAfee has released its study on mobile malware attacks in ‘Second Quarter 2011 Threats Report’. Android was the third most targeted platform last quarter and it has jumped to the first place with 44 cases of malware. The number of malware targeting Google’s mobile platform jumped 76% since last quarter.

They leave small developers in pain More than half of the U.S. Android activity is dominated by 20 apps, says Nielson. A latest research of Nielson, a popular marketing research company, claims that top ten apps account for 43 percent of all activity in Android mobile and another 8 percent is grabbed by the next 10 apps. The top 50 apps cover an astonishing 61 percentage of Android usage. That makes other 250,000 Android apps to battle it out for the …