Though in the first paragraph Nike’s swoosh is mentioned, it’s not about Nike again. 🙂

“In just a few short years, Google’s logo has become as recognizable asNike’s swoosh and NBC’s peacock. Ruth Kedar, the graphic designer whodeveloped the now-famous logo, shows the iterations that led to theinstantly recognizable primary colors and Catull typeface that definethe Google brand. Kedar met Google co-founders Sergey Brin and LarryPage through a mutual friend nine years ago at Stanford University,where she was an assistant professor.”