Twelfth Grade (Grade 12) Marketing Questions

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Grade 12Marketing

A magazine about farming would most likely segment the market by:

income

social class

occupation

age

Grade 12Marketing

Dividing a market based on the status of different occupations and level of pay is an example of what segmentation?

Social Class

Gender

Income

Education

Grade 12Marketing

Why might the measurement of market share be important? (check all that apply)

to determine consumer tastes

to indicate a market leader

to allow the marketing department to target new customers

to indicate the success or failure of a business strategy

Grade 12Marketing

Market research This provides a wide variety of information about the people who may be interested in buying a business's products.

Grade 12Marketing

Value This is one way to estimate the size of a market and it is the total amount spent by customers buying products.

Grade 12Marketing

Radio stations geared towards African-Caribbean groups is an example of what type of segmentation: Ethnic

Grade 12Marketing

The marketing of financial products for older people is an example of segmentation by age

Grade 12Marketing

positioning This refers to how customers think about products in a market and is important for important for a marketing department to understand in order to target customers

Grade 12Marketing

Breaking down a market into sub-groups with similar characteristics is known as Market Segmentation

Grade 12Marketing

Volume This is one way to measure the size of a market and this is the physical quantity of products which are produced and sold.

Grade 12Marketing

Products aimed at those interested in "extreme" sports is an example of this type of market segmentation: personality / lifestyle

Grade 12Marketing

What is one advantage and one disadvantage to market segmentation?

Grade 12Marketing

Identify two ways sales can be calculated.

Grade 12Marketing

What are three factors that can affect the measurement of market share?