About Us

marketing

Winter Restaurant Week street teams. Photo: Joe Buglewicz

As the official marketing organization for the City of New York, our mission is to promote the dynamic image of New York City and its unparalleled offerings worldwide by deploying innovative, integrated marketing solutions that include traditional and nontraditional advertising, content creation and management, interactive and social networking, creative services, membership and tourism-driven programs, strategic partnerships and experiential event marketing initiatives. Our marketing programs target both visitors from around the world and NYC residents across the five boroughs. Working with our Partnerships, Events and in-house Creative teams, we customize our marketing programs and incorporate partners in compelling ways to help them reach their goals on the world’s biggest stage.

Official NYC Identity
As part of our mission, NYC & Company’s Marketing team was charged with developing an official logo for the City of New York’s programs and services to help people identify official City divisions and agencies. The new logo, a bold and modern typographic treatment of “NYC,” provides a consistent and instantly recognizable mark to both residents and visitors. It is a practical and strategic tool that will help people better understand and utilize City services while reinforcing the New York City brand. The new logo is being integrated across more City and government services, is seen in all of our programs and serves as a cohesive symbol of the New York City brand.