His heart was visible, and the dismal sack that maketh excrement of what is eaten.

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Mar 2006

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Posted On:12/19/2012 11:25am

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Union Victory in Ongoing Battle with UFC

The Marine Corps has chosen not to renew their UFC sponsorship deal. Ordinarily the loss of a sponsor wouldn't be particularly newsworthy.

The difference here is that the Marine Corps caved to pressure from an affiliate of the Culinary Workers Union. For those who aren't aware, they've had a longstanding dispute with the UFC which is also the primary hurdle preventing legalization of MMA in New York.

Another one in the win column for the union.

The hilarious part is all the BS about political correctness and the UFC not being in line with the Corps' values when it's really all about the greenbacks.

The union-related aspects notwithstanding, I can see the point about the principles of the Marine Corps not matching up with the UFC in some aspects. A lot of the advertising present in UFC productions—provided by the sponsors of course—makes the UFC look stupid, immature, and downright whorish.

The union-related aspects notwithstanding, I can see the point about the principles of the Marine Corps not matching up with the UFC in some aspects. A lot of the advertising present in UFC productions—provided by the sponsors of course—makes the UFC look stupid, immature, and downright whorish.

No disagreement with your sarcasm there, but I was speaking in the context of advertising. As such, I was comparing what they'd like the public to perceive rather than what they're actually like (institutionally speaking).

His heart was visible, and the dismal sack that maketh excrement of what is eaten.

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Posted On:12/20/2012 4:22pm

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Yeah, it clearly has nothing to do with image. It has to do with the Marine Corps' aversion to controversy. The UFC's image hasn't changed in the three years the Marines have been a sponsor. It's not like they decided to sponsor the UFC then realized - oops, they fight and sometimes they act like assholes.

Maybe Bruce Buffer should rearrange his routine a little for this noteworthy occasion. Rather than waiting for the main event fighters to enter the octagon on Saturday night in Chicago, perhaps the announcer should grab the microphone a few minutes early and unleash his familiar catchphrase on us while co-main eventer Quinton Jackson is exiting the UFC cage likely for the last time. That would be the most fitting moment for Buffer to bellow, "It's time!"
It is indeed time for Jackson and the UFC to part ways, as they presumably will after he takes on rising light heavyweight Glover Teixeira in the final fight of his contract. It's time for Quinton to go not merely because he's 34 years old, has lost his last two fights and for years has been no more than a "Mild Disturbance" rather than his old "Rampage" self. None of that is what makes Jackson's expected departure so imperative a step forward for the UFC.