I'm going to give a cloth bag. Every time you come through and bring any sort of bag, no matter what it is or where it came from, so long as you're reusing it, we'll give you what's called a 'wooden dime.' A 'wooden dime' is good for a ten cent donation to a charity of your choice."

I repeat these words at least 100 times a day. It's not a script, and no one has told me to say it. But every word of it is true, and when I lock eyes with someone and lay it out, I'm letting them know that, had they not already noticed, they're not at just any grocery store.

Lucky's is a very special place.

After I left Barnes & Noble about a year ago, I wrote a resume. I didn't send it out or do anything with it, it was my Plan B. The thing I would resort to if my writing projects didn't bare fruit. I have a friend who professionally advises people on getting jobs. He told me that words like "salesman seeking work representing a reputable product that improves the quality of life in the world" wouldn't get me any gigs. I really didn't want to change it, so I forgot about it.

I had a fun summer, then wrote frequently on a few projects through a busy fall, laid low through a brutal winter, and as spring sprang, I found myself longing for interaction with the public again, for some sort of structure to my life. I'm self employed as a writer. The only problem is, I don't always get along so well with my boss. I need to go to a place and do a thing. Of all the places I could've gone and things I could be doing, I chose this, because I know the people I work for understand improving lives and the quality of the world.

Lucky's exists because someone with the means felt that the world would be a better place with a store like Lucky's in it. A place where a simple principle is believed and put into practical application:

It is a basic human right to eat nutritious, quality food. Everyone should be able to afford to do that, and kindness is a simple gift that costs nothing to give, but is priceless nonetheless.

Lucky's Market is located at 200 N. Hurstbourne Pkwy, Louisville, KY. Stop by and try some things. Say hello.