Knowledge Base Articles

Keeping up with your brand name in front of your existing
customers is as critical and advertising for your prospects. For small
businesses especially, who start out by relying on referrals and
word-of-mouth; it is important that you eventually find cost-effective
methods through which people can remember you, and find you.
Print Media versus Promotional Products
While
newspaper and magazine advertising is a popular option, it can turn out
to be an expensive one, especially for small businesses. Consequently,
the creative use of promotional products proves to be more memorable and
affordable way to generate brand awareness, as well as recall among
your customers.
Studies prove that the recall value of promotional
products is as high as 76.1% while the value of other advertising media
such as banners, television ads and print ads range between 27 and 53
percent.
What Makes Promotional Products so Effective?
Givi

If you're looking for a new way to promote your company or
business, you should consider printed tumblers. Maybe you haven't
previously thought about it but this is actually a great way to market
your business or company and who you are to other people. This is a
practical and simple item that people can use and that's easy to get and
give away.
You can give these printed tumblers out for free
(everyone loves something for free) and every time they get used, that
person will think about your company. Even if they don't use the tumbler
for drinking out of, they can use it to store things. For example, they
make great pencil cups and some types of tumblers can be used for
stuffing and giving away prizes.
Printed tumblers are one of the
simplest and easiest advertising tools you could ever use and they are
as classic as the T-shirt when it comes to promotional items. The more
creative you are, the better able you will be to advertise and

Everybody loves getting things for free, especially if they are
useful or brighten up a dreary home or office. A lot of companies use
giveaways to help spread the word about their companies. There is a wide
range available with everything from pens to lollipops that can be
branded with your logo and contact details. With the right promotional
gifts you can get more people coming to you.
In some ways it can
seem counter productive. A lot of things cost money and surely by giving
things away you are adding to your costs? How can people afford to do
this and still maintain a profitable business? This is why you need to
be clever and cunning when giving away free items.
One of the most
obvious places to offer people free things is during trade fairs or
business networking events. It is still important to have plenty of
business cards and literature to hand in order to make sure people
remember you. However it is also worth adding something

Events are a source of personal memories and everybody tends to
make them as memorable as they can, to make them a good portion of their
personal life experiences. Events may come and go but the memories of
those events last forever. Customizing an event will make it exclusive
and memorable. Every product and person participating in the event
should talk about the event, not just during the event but also after
then event is over. That can only happen if they know about that event
well and they are able to resonate it with themselves. Customizing the
products according to the specific events makes them talk about that
event. That can only be possible if the products being used in the
events are labeled according to that specific event.
Bottled water
makes a huge proportion of the products being used in any event
(birthday, wedding, trade shows). These bottles take much more
importance than any other product being used. Customized bottled water

In the vast ruthless, unforgiving jungle of the corporate business world, a businessman is like a hunter, who always needs to keep his senses alert for the slightest disturbance in the nearby thicket. Of course it means that he should always be alert to exploit the slightest opportunity to his advantage. A successful company always backs its marketeering and promotional team, as they are so instrumental in ensuring the growth of that business. It is however, vitally important that businessmen and company's are able to recognise the weapons they can use to in more customers. One of the most effective and pocket friendly tools are promotional items. Promotional printed items serve as the perfect advertising and promotional medium, as they are cheap and are also loved by the people.
Printed promotional gifts provides a company with the promotional base on which they can build their entire marketing and branding strategy. Corporate business houses have a number of effective