Tuesday, February 7, 2012

Well, getting major buzz has it upsides---and modern independent minded-Holden outerwear (based in Portland, Oregon-10 years young) was feeling a whole lotta love from several retailers we spoke with...for its new sportswear collection.

In fact ---the forward thinking line of outerwear-showed spot on separates and ...is offering, beginning F/W 2012-a limited edition of revitalized SX-70 POLAROID Cameras...included in the appropriately titled the Holden X Impossible Camera Kits---with the funky leather camera bag by Tanner Goods (made in the USA)...and of course ---custom instant film and filter in a handsome wooden box. NICE!!! How did they score that-well---the Impossible Project-sourced a vintage Polaroid plant in the Netherlands-and 21st centuried the production of instant film for the vintage Polaroid cameras. Warhol would be proud!

WHAT ELSE:

Besides ---the ad campaign shot with Polaroids...

Stussy by Holden

STUSSY by HOLDEN collection-2 military inspired jackets, packable vest, CPO field shirt and field pants....(above)-great blend of street/skate/snowboard inspirations----techy fabrics-all one needs for a road trip.

Other 'crossover' separates...with snowboard DNA-translated for off the mountain, anywhere...including waterproof denim...