Takes Home 3 Mercury Awards

The Montana Department of Commerce’s Office of Tourism and Business Development and its advertising and marketing agency, Hoffman York, took home three prestigious Mercury Awards at the U.S. Travel Association’s annual Educational Seminar for Tourism Organizations (ESTO) Conference held in Phoenix on Tuesday, August 14.

RootsRated Labs takes a closer look at how Montana is breaking visitation records

The Montana Office of Tourism and Business Development is working smarter thanks to new research that zeroes in on who is most likely to visit Montana, and how tourism marketing efforts can reach those likely travelers. That’s the takeaway from a recent feature piece by RootsRated Labs, a digital source that writes about best practices in outdoor and travel marketing.

For families in most neighboring states, Montana’s unspoiled nature can be experienced over a long weekend on just a tank of gas. That’s one of the reasons that the Montana Department of Commerce is targeting audiences in nearby states and Canada with its 2017 warm season tourism campaign which launched Monday nationwide.