3 Secret Ways to Increase Your Facebook Reach (FOR FREE)

You’ve probably heard that Facebook is a pay to play platform. You have to pay for a Facebook Ad to increase your Facebook page’s reach. You won’t get into the newsfeed unless you pay for the privilege. Even if your content is amazing it may not be seen by people who like your page.

Screw that.

Let’s get you in the newsfeed for free. Let’s improve your organic reach, i.e. the amount of people you reach on Facebook without paying for the privilege.

Here are three simple, but overlooked, things you can do right now to improve your organic reach.

It’s not going to fix your organic reach overnight. This is just the start. However, if haven’t completed these three simple task your page will not ever be able to win over the algorithm and be seen by your fans and other users on Facebook.

Step 1: Verify Your Page

Simple yet overlooked step. We studied over 200 pages (see the results here). Only 162 pages were verified. That doesn’t make sense.

If your page is not verified it is harder to find. Facebook will rank it lower in the search algorithm even if it has more relevant content. Verifying is simple. It is a must.

Facebook rates your page’s performance by a couple key factors. One of them is whether people are clicking on your call to action button. Increase your page’s performance, increase your reach. That simple.

When we looked at 200 pages most of them were using “Sign Up” as their call to action. It is a compelling option. But think about it. If I came to your page right now would I be ready to sign up immediately for whatever you are promoting?

As we said in our Increase Your Reach in 25 Minutes presentation: “‘Learn more’ feels like an invitation, and ‘Sign up’ feels like a command. Both have a place in Facebook content strategy; when in doubt, however, ‘Learn more’ is the more universal option and may lead to increased lead opportunities (and more of those clicks that Facebook loves).”

If you aren’t seeing a lot of organic traffic to your page, change your call to action button to learn more.