The Path to Success!

Consumers Go Online for Scarborough Business Information

Less walking fingers; more clicking mice

More and more, consumers in Scarborough are clicking their way though Scarborough directory information rather than letting their fingers do the walking as they use to.

More than ever, Scarborough residents have been turning to the Web to find the local information they need. Around 70% of consumers researched products and services online last year. In addition, a majority will then purchase the product or service locally. (Forrester Research - 2005)

Where Scarborough consumers go, Scarborough advertisers are quick to follow.

The dramatic increase seen in internet advertising has created one of the best sales opportunities in recent history. Don't let this sales opportunity in Scarborough pass you by - availability is limited per locality.

Marketers are witnessing an exodus of ad spending from traditional forms of media to more targeted advertising methods found online. There are an estimated 25 million small- to medium-sized businesses ("SMBs") in North American spending collectively $100 billion on local advertising.(Kelsey Group - 2006)

The ScarboroughDirect.ca business opportunity puts you right in the middle of this massive growth wave.

Online Local Marketing: A Massive Marketplace and Rapidly Growing.

Underserved market = untapped potential

A market in need = strong sales potential

While more than 75% of consumers regularly use the Internet - on average consumers now spend 30% of their media time online - local advertisers spent just 2.1% of their ad budgets there in 2004. (Borrell Associates Inc. - 2005)

National to Local Ad Spending Ratio is out of balance [online]. Of the $256 billion spent on all advertising in 2004, the split was roughly 50-50. Of the $11.9 billion in online advertising, the split was 77-23. (See Figure 1.) (Borrell Associates Inc. - 2005)

The growth is starting. Get in on the ground floor with this local internet business opportunity.

Sell for yourself. Build your own marketing sales business right here in Scarborough

As advertising dollars move online from traditional outlets, online advertising has been growing at over 30% year over year - caused as the split between local and national online advertising moves towards parity with the local to national split in overall advertising. In fact, the scurry by local businesses to use the Internet is driving local online advertising through the roof. Locally spent ad dollars on the net hit $3.9 billion in 2005, or 44% above last year's $2.7 billion. (Borrell Associates Inc. - 2005)

ScarboroughDirect.ca is positioned to profit from this explosive growth.

Get Involved. Capture the Online Market for Scarborough with the ScarboroughDirect.ca Business Opportunity

With the ScarboroughDirect.ca business opportunity you will be in the right place at the right time and with the right approach.

Introducing ScarboroughDirect.ca, a CityDirect.info CitySite that is quickly becoming the best local and topic-specific content provider in the Scarborough market. ScarboroughDirect.ca provides residents of Scarborough the information they need to make informed decisions about where to spend their time and money.

ScarboroughDirect.ca provides a "real" web presence to small- and medium-sized businesses and organizations.

CityDirect.info's key value-add to publishing local CitySites, is to give a real web presence to the millions of small- and medium-sized local businesses which are currently lost in the shuffle. ScarboroughDirect.ca helps your clients get found right at the moment the consumers are actively looking for them.

ScarboroughDirect.ca exists to serve Scarborough

The CitySites in the CityDirect Network, such as ScarboroughDirect.ca, exist to serve the communities they support, thereby fostering a sense of connection and loyalty that large disconnected brands are unable to achieve.

The ScarboroughDirect.ca business opportunity allows you to profit from the web by helping Scarborough businesses.

The ScarboroughDirect.ca franchise opportunity allows you to earn monthly recurring revenue by offering paid placement advertising and a search engine optimized web presence to Scarborough businesses. Why is this important? Because there are more than 25 million small and medium size businesses in the U.S., and Canada - and two-thirds of these businesses are confused about online marketing.

The ScarboroughDirect.ca business opportunity will put you immediately in the position to sell effective and well priced solutions to this need.

Sell quality local exposure that is accountable

Most small- and medium-sized organizations still do not know how to effectively get in front of their online audience. Yet, every single day, more of their local customers are adopting the Web as their preferred method of locating products and services in Scarborough.

Imagine selling connectivity that strengthens community

As the franchisee of ScarboroughDirect.ca, you solve this problem by providing businesses with advertising placements and demonstrating how ScarboroughDirect.ca Business Members and Community Members can interact with each other and generate their own content.

Your sales in Scarborough, as the ScarboroughDirect.ca franchisee, will provide much needed solutions to local online marketing

Before ScarboroughDirect.ca, organizations in Scarborough faced a lack of simple methods to manage their online information. Most business owners find that they do not have the time to figure out complicated pay-per-click advertising models and tracking systems. Through CityDirect.info's Centrepointe content management system (CMS) ScarboroughDirect.ca Business Members can quickly and easily control all of their online information within ScarboroughDirect.ca. As the franchisee of ScarboroughDirect.ca you will offer this powerful tool that supports its return on investment (ROI) with easy to understand statistics.