Sontag was a prodigy: She graduated high school at 15, married sociology professor Philip Rieff at 17, and was both a mother and a college graduate before she was 20. She attended graduate school at Harvard and the University of Paris and was acquainted with such notable figures as Herbert Marcuse and Harold Bloom. By age 26, she was divorced and living in New York with her lesbian lover. Sontag’s reputation as an intellectual whose work helped define the 1960s counterculture began with “Notes on ‘Camp,'” published when she was 31.

One need not admire Sontag — and I certainly don’t — to understand Sontag, and how her work as a critic helped shape our culture.

Hip is like “cool”, whose power I wrote about not long ago: a general sense of tapping into the popular youth culture of music, fashion, food, electronics, easy left-wing politics, and adolescent habit. Hipness is a tool designed to justify enjoying the riches and leisure produced by the American brand of Western market capitalism by poking fun at it, teasing it some, dressing it up a bit to suggest ambivalence over its benefits without ever seriously either understanding their source or, much less, losing them. We feel hip at Trader Joe’s and Whole Foods, but not so much in the organic section of Safeway.
Hip also plays out as professed caring — worrying in the abstract about all sorts of endangered species, starving peoples, or degraded environments. It is being loudly angry at retrograde forces — white males, the rich, gun owners, Christians, family types, and suburbanites, the sorts who ostensibly crafted the toxicity of Western civilization that you are forced to use and enjoy. Yet embrace hip, and all things become possible. . . .

You can and should read the whole thing, if you want to begin thinking seriously about what’s wrong with American culture. Whether it is possible to rescue the culture — to reverse the half-century slide toward complete decadence — is to some extent moot. A big part of the problem is that most conservatives don’t really understand how we got to where we are, and thus are left sulking helplessly (or ranting in impotent frustration) at their own failures. You can’t solve your problem if you don’t understand you problem, and a lack of cultural understanding is perhaps the biggest obstacle conservatives currently face.

Comments

http://opinion.ak4mc.us/ McGehee

It’s like I remarked to my wife and mother-in-law upon seeing a TV commercial (in which a woman sees a magazine cover and says, “‘Are you a cool mom?’ I’m gonna find out!”): If you’re worried about whether or not you’re cool, you’re not cool.

Same applies to “hip” or whatever they’re calling it these days.

http://saberpoint.blogspot.com Stogie Chomper

“Hip-ness” is a way of posturing and posing as a member of the elite. It is keeping abreast of changing fashions and fads, and always embracing the most current. However, knowledge of such superficial social phenomena is not enough; one must disdain those who are not as “au courant” as oneself. Hence, it is necessary for the ulta-cool to band together in cliques and clatches, to congratulate each other on one’s coolness, and to laugh derisively at those who fail to live up to the clique’s high standards of superficiality. There is no point in being hip unless one has an ocean of serfs available with which to contrast oneself.

Back in 1975 there was a singer named Janis Ian who recorded a song “At Seventeen,” which furnished the viewpoint of the uncool. One of those verses was:

To those of us who knew the pain
Of valentines that never came
And those whose names were never called
When choosing sides for basketball
It was long ago and far away
the world was younger than today
when dreams were all they gave for free
to ugly duckling girls like me…

M. Thompson

Hanson cements his role as one of the most perceptive commentators in America.

http://thecampofthesaints.org Bob Belvedere

At my age, when I talk about ‘hip’ it has to do with a hip replacement.

I will note that I feel hipper at Trader Joe’s because they have decent stuff at very good prices. The “two buck Chuck” aside (which is still a great value), they have plenty of other deals too on wine, chocolate, etc.. Now TJ is not the best place for all products, but for wine, olive oil, and their various prepared products, it is very good. I also like their winter brew coffee (although you can simulate it with cheaper coffee by grating in some black pepper into your regular coffee before you brew it). But I digress…

Whole Foods is a major disappointment. I went into my first WF thinking it was some upper end place that might have high quality and hard to find ingredients and produce. But that is not true. But what WF sells is smug virtue. If you are dumb enough to go there and spend 10-50% more on items to make you feel better about yourself, well have fun. I have never been back to WF.

http://evilbloggerlady.blogspot.com/ Evi L. Bloggerlady

You know what is hip? Being able to grow veggies on your own, catch your own fish or game, raising your own chickens and harvesting eggs, know what wine pairs well with what you are making (or better yet making your own wine or beer) and preparing everything.

http://twitter.com/richard_mcenroe richard mcenroe

Susan Sontag said one thing I whole-heartedly agree with. “If you watch porn for 20 minutes you want to have sex right away. If you watch it for two hours, you never had sex again.”

After one fourteen-hour editing session I can tell you she is absolutely correct.

http://twitter.com/richard_mcenroe richard mcenroe

“Hip” is a mechanism by which young people try to cling to the praise and reward cycle of behavior inculcated in them in the modern school system. As David Mamet put it, spout the right slogan, get praised and rewarded like a lab rat pushing the right lever for a food pellet.

“Hip” is just a bunch of lab rats looking for the food levers in the outside world.

http://profiles.google.com/rob5136 Rob Crawford

I suspect, however, that not giving a rip if you’re “cool” or “hip” means you are.

http://profiles.google.com/rob5136 Rob Crawford

You at least have to wait for the chafing to heal.

Finrod Felagund

The band Extreme had a song in the mid-1990s called Hip Today:

you’ll be gone tomorrow
you’ll be gone tomorrow
gone tomorrow

you’re preoccupied
with the latest fashion
hip today, hip today

with wide open eyes
on the next big thing
you can cash in
hip today, hip today

no never contrived
it’s an overnight sensation
a clever disguise
that hides all of your
pretension
sally’s selling out
her seashells for souls
hope i don’t die
before i get old

Except that would encourage those that aren’t, to pretend they don’t care. Which would make “not giving a rip” also evidence that one is not cool or hip.

Works for me, actually — since I think being cool, hip, rad, phat or what-have-you, is a profound waste of … pretty much anything worthwhile.

http://pulse.yahoo.com/_MJGP4QXZ5PRW2MFA5E25CV2WNU rosalie

You nailed it!

http://pulse.yahoo.com/_MJGP4QXZ5PRW2MFA5E25CV2WNU rosalie

When we’re visiting our son and his family in Portland, Or, I sometimes go to WF because we don’t have any around where I live. I find it exciting to go into a store and know that most of their products do not contain artificial ingredients. The same with Trader Joe. WF does have a good restaurant that offers a wide variety of food. We usually end up eating there.

http://boogieforward.us/ K-Bob

Hah! …probably because of some unfortunate incident several years ago, when playing it cool.

http://thecampofthesaints.org Bob Belvedere

Yup…all those years of standing up and playing guitar.

Steve Skubinna

Nope, what you describe is merely competence. To some that is important, but it isn’t hip. Hipness always involves teetering at the edge of the precipice, it requires a massive undercurrent of drama.

And to the hip, the deal is to studiously ignore the drama while making sure every observer it focused on it.

When things get really dicey the hip are lost, and the competent – whom you describe so well – will simply keep going without drama and fuss.

http://evilbloggerlady.blogspot.com/ Evi L. Bloggerlady

I was using “hip” in a satyrical way. Next time I will put it in quotations ; )

Patrick Carroll

What, exactly, is an “artificial ingredient?”

I live on planet Earth, and everything here is “real,” as far as I can tell.

Patrick Carroll

“Hip” is the new “Noblesse Oblige.”

Except, you know, without the “noblesse.”

Or the “oblige.”

It’s all hat, no cattle.

robertstacymccain

Part of what is involved is the loss of institutional authority and social order. Atomized individuals without any sense of belonging must create for themselves something to replace the missing sources of identity previously provided by faith, family and community. The tribal instinct persists, but now expresses itself in self-chosen loyalties to sports teams, pop music performers and various commercial brand items.
So the great-grandson of the Italian Catholic immigrant from North Boston now thinks of himself as a Red Sox fan, a devotee of hiphop music, a wearer of Abercrombie & Fitch. He is a “gamer” or a “skater” or a Republican or a Democrat or whatever. The point is that, whereas his ancestors derived their identity from traditional and largely inherited institutions, the youth of today seek identities of their own choice, and these new sources of identity are to a great degree related to consumer goods and known through mass media.

I’ve been staying away from artificial color and preservatives in my food for one heck of a long time. Next time you’re shopping, check the ingredients in bread. The bread I make has water, yeast and salt. Most commerical bread has a long list of ingredients that I can’t even pronounce. The one ingredient, L-cysteine, is actually dissolved hair.

Steve Skubinna

Sarc tags. Smilies. Emoticons. Just so long as you use ones no longer considered hip.