On September 27th, an audience of media, advertising, and content executives will gather in Miami for Horowitz’s 18th Annual Cultural Insights Forum, the media industry’s premier Hispanic and multicultural conference. The conference will be held at the brand new, state-of-the-art Telemundo Center in Miami as part of an ongoing, exclusive partnership with NBCUniversal Telemundo Enterprises, the conference’s Platinum Venue Sponsor.

Traditional and new television distributors seeking to retain and acquire customers in an increasingly competitive market should focus on super-serving Black consumers, who have consistently proven to be some of TV’s best audiences, according to Horowitz Research’s FOCUS Black: The Media Landscape 2018 report.

Cracking the Code to Unlock Multicultural ROI is the theme of the 18th Annual Cultural Insights Forum. The conference will be held on September 27, 2018 at the brand new, state-of-the-art Telemundo Center in Miami as part of an ongoing, exclusive partnership with NBCUniversal Telemundo Enterprises, the conference’s Platinum Venue Sponsor.

http://www.horowitzresearch.com/wp-content/uploads/2018/08/forum_website_feat-img-01.png8352500Horowitzhttp://www.horowitzresearch.com/wp-content/uploads/2016/04/horowitz-logo-color.pngHorowitz2018-08-21 10:18:502018-08-27 13:00:18Balan Nair, President and CEO of Liberty Latin America, and José Díaz-Balart, Anchor of Noticias Telemundo, among headliners for 18th Annual Cultural Insights Forum on September 27 in Miami

Today, more than two-thirds (68%) of TV content viewers stream at least some of their TV content, according to leading consumer research firm Horowitz Research. Horowitz’s recently-released study, State of Viewing & Streaming 2018, examines how over-the-top services like Netflix have changed how streamers access, discover, and feel about the content they watch.

Three-quarters (76%) of TV content viewers report subscribing to a traditional pay TV—cable, satellite, or telco—service, down from 86% in 2014, reveals the latest data from Horowitz Research’s State of Pay TV, OTT and SVOD.