LG extends its Optimus L line with the introduction of the LG Optimus L9

"The Optimus L9 is a great smartphone that appeals to every consumer. LG will continue to offer differentiated value through the Optimus L9 and strengthen our position in the smartphone market."-Dr. Jongseok Park, President and CEO of LG Mobile Communications Company

Those in charge of naming phones at Korean based LG must be creatures of habit. In announcing a new high-end model to its LG Optimus L line, the company might have named the device the LG Optimus L8 or even the LG Optimus L7 2. But in keeping with the consecutive odd numbers of the line, LG introduced the LG Optimus L9. As you might expect, the device leapfrogs over the previous flagship of the line and is equipped with a 4.7 inch IPS display. Under the hood is a dual-core 1GHz processor with 1GB of RAM on board and a 5MP camera on back. A VGA shooter is on front. A 2150mAh battery keeps things humming and Android 4.0 is installed. No pricing or availability was disclosed.

A redesigned virtual QWERTY is included as is a new language translation app. The former is called My Style Keyboard and lets you change the placement of keys for easier one handed typing. In landscape, the virtual QWERTY splits down the middle to make typing easier. The latter is called QTranslator which translates different sentences and phrases from 44 different languages into 64 native languages. Will there be an LG Optimus L 11?

LG does have a little problem now. Every time you see LG, you can't help but see Optimus G Lightening after the two letters. It could be that the leaks of the device forced the OEM's hand and led them to acknowledge the phone well before the game plan called for it. Will smartphone buyers go for something like the LG Optimus L9 with the manufacturer's beast waiting in the background?

SEOUL, Aug. 29, 2012 – The LG Optimus L9 will continue the stylish L-Series lineup of smartphones with its global debut. Following the successful launches of the Optimus L3, Optimus L5, and Optimus L7 earlier this year, the Optimus L9 is anticipated to continue in the success of the L-Series emphasizing premium design heritage developed from LG’s design leadership.

Inheriting LG’s premium L-Style design philosophy, the Optimus L9 has a 9.1mm thin body with a slimming metallic streak and modern square style that offers a comfortable grip from its slim and stylish design.

The largest-in-class 4.7-inch IPS display of the Optimus L9 offers clear and true-to-life images with incredible detail for comfortable viewing experience. The high-density 2,150mAh SiO+ battery allows users to enjoy the various new UX features all day long with maximized performance while retaining its incredibly sleek design.

The Optimus L9 was also developed to be a smarter smartphone through LG’s differentiated UX features, such as the QTranslator and My Style Keypad function along with the ever-popular QMemoTM.

The QTranslator function instantly translates not only words, but also entire sentences and phrases with a simple scan from nearly 44 foreign languages to 64 user languages. Using Optical Character Recognition (OCR) technology, it recognizes letters upon scanning with the camera and utilizes electronic dictionary or online translation engine to translate words, sentences or phrases.

The My Style Keypad function comfortably adjusts the key formation of the keypad according to whether the user is texting with one hand (right or left-handed) or two hands. Lastly, the Optimus L9 will also include the QMemoTM, allowing users to capture, memo and share their ideas with others using their fingertip or handwriting.

“The Optimus L9 is a great smartphone that appeals to every consumer,” said Dr. Jongseok Park, President and CEO of LG Mobile Communications Company. “LG will continue to offer differentiated value through the Optimus L9 and strengthen our position in the smartphone market.”

and given the fact that it's included in L-series, this should be a budget smartphone. Consumers wouldn't be confused what to buy between this and optimus G. If they want a slightly expensive yet beastly phone, then they would go with Optimus G. L9 is just an alternative for people who can't afford the optimus G.

It's a good way to capture bigger market. It's like Galaxy S and Galaxy Ace line. Galaxy S for high-end market and Galaxy Ace for mid-range and more affordable price.

Damn, LG are out for blood this rounds. This thing looks damn sexy. Lovin the icons as well, is it a new version of their UI?
And I know people comlain about LGs desings but really THIS is THEIR design. It stared with the Prada and i'm glad that it just evolves.

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