Attention Sony: Let Me Introduce You To The Concept Of Advertising

Sony has worked to nullify many of the arguments against the PlayStation 3 (lack of software, price, the PSN paling in contrast to Live, etc.), but there's one final hurdle: they NEED to push the PlayStation brand more...especially with 2009's software lineup.

Most new IP's need proper advertising on what it's about. The first Killzone didn't really sparked up the industry. Just advertise 10 secs of in-game footage of Killzone 2 and your gold. Show what your made of Sony.

They need to work harder on showing the ignorant masses what great games coming out are all about. Those damn Ninty celebrity TV spots appeal to so many moronic women out there it's actually painful! When was the last time you saw an ad actually showing off what the PS3 or 360 can do?

I don't think Capital G believes any of what he's saying. I think he's just trying to see how long it takes before he's banned to the Open Zone. Damn near all of his comments have been deleted by mods, yet he's still here. He trolls harder than 95% of the people already stuck in there.

if you actually beleive sony is gonna read your stupid ideas and take them to heart....Sony spends millions in advertising and pays people to come up with ideas, there not coming here for those ideas, so why bother...

Don't worry about the disagrees. By the time the fanboys figure out all of Sony's bs PR, it will be too late. Or maybe one of them will read a financial report. But then no one thought AIG, GM or JP Morgan could fall either.

...but still every gamer knew about Killzone...why? because the media called it "halo-killer" and that was enought to hype it and make it known

Great games don't need ads.. bad games do, SONY knows that gaming sites will do the advertaisment for free..how? well, gamers want to know about the games they are looking forward to so sites must post hands-on, videos, interviews etc in order to keep gamers returning to their sites either as fee payer (like IGN insider) or to watch their ad banners

SONY has always worked like that, why to put 20 M in ads for a game that with out it might give you the same profit?

Killzone 2 is all over the internet, gamers know about the game, that includes both PS3 and X360 owners...I think that's enough people

Microsoft follows the American model where they would sell you even a rock as an enterteinment center...SONY follows a more international approach...in the past gamers hyped the games (Do you recall any big adv. for GTA?...today it has become a normal game thanks to MSFT) but since Microsoft is in the market, people expected SONY to hype their games like MSFT does...people want SONY folks to get Killzone 2 tatoos and act like clowns...sorry, but that kind of show doesn't work in Europe or Japan, give us games, that's what I bought the console

What do you prefer?...I'd like someone to introduce MSFT to dev studios instead so X360 owners get during 2009 the promised "Hardcore experience" touted in the past which was what got them to buy the console...not just Gears, Halo, Gears, Halo...

U think IGN will give Killzone a perfect 10? It's only ever given 2 out in it's existence...Obviously it'll get a 10 for graphics, any reviewer who doesn't isn't credible. If Resistance got 9.5 then Killzone should get a 10 but I'm not don't think it will, probably around 9.7. Sony better drop the price of the PS3 soon, although this game may mean that they won't have 2...

No one will BUY the damn things if no one knows the damn things EXIST. If no one knows anything ABOUT it (or no one even has any knowledge that such things are out there), how can you expect anyone to BUY them.

This and the heavily rumored price cut (regardless of what Reeves says, expect one in the Spring of 09) is all Sony needs to put the pressure on Microsoft. They got a MAJOR opening as MS has a (yet) undeveloped 09 lineup with barely consists of anything.

(Oh, and for the record, Nintendo has a decent lineup, too, that can make some of the middle road gamers (not quite hardcore while not quite casual) want the Wii, but this article is just discussing Sony, so sue me).

I think that Sony will Advertise Killzone 2 properly.... I mean, how can Sony not advertise their biggest budget 1st party title to date?

And yeah, I realize that R2, LBP, and Motorstorm Pacific Rift didn't have the best advertising, but those were much smaller budget games compared to Killzone 2. Even though they were smaller budget, I do think that Sony should have advertised them more though.

Sony announced that InFamous will have a "blockbuster multimillion dollar marketing campaign", So if Sony plans on marketing for InFamous that aggressively,a game that's much less hyped, I'm pretty sure that Sony will advertise KZ2, one of the most hyped PS3 games just like it's MGS4.

On topic: If Sony doesn't advertise KZ2 I will be pissed! The hardcore know about it but the normal gamers (in between casual and hardcore) will see 20 M$ ads a day and "know" what M$ tells them. If Sony markets KZ2 like MGS4 it probably WILL outsell MGS4. KZ2 is an FPS which is the most popular genre and it completely raises the bar. MGS4 is amazing but an FPS will appeal much more to an American audience than an action game.

They may have been able to get away with it before, but not now. They're trailing behind the reigning king of "ads > quality", and most likely (aside from price), that's the single biggest reason why they continue to trail. They may as well be running 3 AM infomercials and it would probably have the same effect as their "ad campaign" now. It pales in comparison to Microsoft's.

Microsoft commercials flat-out say the 360 has the best games, followed by a flaunting of the $199 "you're gonna wish you spent the extra $100" SKU. Sony commercials have videos of games shown on the side of apartment buildings and T-shirts. As far as style goes, Sony wins, but style isn't gonna help you when people go compare prices of the two consoles without knowing the extras you get inside the PS3. Letting people believe your competition has the best games moves units, the competition's units.

In all the time the PS3 has been on the market, I don't think I've seen a single commercial telling people that the PSN is free to use. Don't you think that might be something of a selling point? How about instead of listing the advantages of the PS3 on a piece of paper to pass around at CES, you make a commercial out of it, and take a shot at telling people who don't already have their finger on the pulse.

lmao you made me laugh dude and is true, most people now adays talk about do this or do that as if they own a business or have the first clue of running one i know i don't if i was to put myself in their shoes

Since when do people complain there's not enough advertising, We all know that there's way too much advertising out there and it effects each and every one of us lives our lives, and albeit not usually in a good way. Bad Sony your not shoving enough false hopes and false happiness promises down our throats, like your competition is.

For years many were bashing ms for marketing their games i.e halo and spending the money and that's how halo 3 sold millions of copies. The reason nobody knows about killzone is because the first game sucked. Halo and gears built a good foundation from their first game and that's why they are hits. Ms did put a lot of marketing efforts for halo 3 but didnt really have to since everybody was already waiting for halo 3 since launch of the 360. Gears1 was such a success people were already waiting for a sequel. Killzone does not have the same foundation and don't be surprised if killzone is passed on by many gamers. Sony can hope that killzone sales will match mgs, but mgs has established itself over 10 years ago, sony hope is only wishful thinking. All this killzone talk is all Internet hype, making a great game should be the key, most on the Internet have made a foregone conclusion that killzone2 is a great game, but wait and see and if it is, that's all that is needed. I am already tired of fps games so I will likely pass until it's really cheap.

I agree with the article, the mind boggles why Sony doesn't promote their line-up more. Truth be told the Xbox 360 is a cheap faulty piece of crap with a 30%+ failure rate and it also scratches your discs (true story). But they got their marketing right so people buy it, they got good games and the console is cheap (literally).

The PS3 is a great piece of hardware, but Sony has many failings when it come to user support and advertising. Sony has a fantastic line-up for 2009 even better than 2008, they need to get their finger out and push these games.

I dont agree with this article as sony has stated many times they are comfortable with their ps3 sales, why is it all these article writers seem to think they know whats best for a multi million dollar company?

I own a ps3 and have never had any problems knowing whats coming out for my system.

I remember when ps2 came out (I own a launch day system which works flawlessly still I might add) and every day leading up to it there were several commercials a day, not to mention continual advertising for the system and games after the launch (you remember, the crazy neon looking city of the future ending with the asian girl holding s sphere-like object, the whole thing actually implied that gaming in the future would move b3yond) Well here we are in the b3yond and there's hardly a TV spot out there. Sure there were approx. 5 different comercials this holiday season, 3 for the console and 1 LBP and 1 R2 but thats it. I love my ps3, its on everyday since launch for at least one of its many features. Sony needs to get the WORD out about its product; I know the ps3 take a loss for each one sold but some serious money needs to go into getting TV spots out there because people won't come to that price tag if they don't know they are getting their money's worth, plain and simple.

i dunno about where most of you guys are from. imagine alot are from America, but here in the UK the ps3 advertising really is poor. i can't remember seeing a ps3 game advertised on tv and the last time i saw ps3 adverts was probably around launch (when they had those really stupid 'this is living' commercials which made no sense) - i see 360 adverts all the time, even if its a multi-platfrom game it will always advertise it and then at the end say something along the lines of 'available of xbox 360, console prices starting from £x amount'

So i guess thats 1 of the main things. that multi-plat games are heavily advertised by the 360 and not at all by ps3, probably meaning that 'casual' gamers or the general public (i.e. not us who are on sites like N4G) will think that the particular game is only on the 360. I just don't know whats up this sony tbh maybe i don't have a degree in business but i'm damn sure they're running their marketing dept wrong

Ask yourself why does sony have to advertise ? The money that there saving is funding for our DEVS to make great games. Did we forget that Sony as a brand have never mass advertise ? They depend on there brand and word of mouth . Aren't we the one to say that paying 5 million for 30 seconds of avertisement in the superbowl stupid for other companys ? Sony doesn't depend on 1 game to make there system the superior system they come out with a whole lot of variety .I know they want the sales to be great for killzone 2 but 2 million now and whatever million later would be great for them....

Sony never Advertising too much or to less they think people will just no but what if u have no internet etc how r u to know things without Advertising i think they think us as the ps3 owners or people owning there stuff will talk about it with friends,forums etc but that wont happen come on cheapskate waste more money on Advertising and u will be at the top even tho u r in my books lol

I think it would be smart of sony to advertise a lot more. I see probably 4-10 xbox ads a day. But the thing is sony is still in the race with no looks of stopping. They don't need to advertise though it would be a really good idea.

Do you know what it costs to advertise in the superbowl? Will sony have a commercial? Maybe. Will it be a playstation only commercial? Doubtful. For companies with one major product and crazy marketing budgets along with a reputation to uphold the superbowl advertising is a must. At the end of the day I imagine the money would be better spent elsewhere for Sony.