Multinationals dominate pet food market in Finland

The Pet Food and Pet Care in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth.

Dog food reached 33,592 tonnes and €129 million in 2008, with growth of 2% in volume and 5% in current value terms in Finland.

Multinationals dominated in both cat and dog food markets with the two biggest players being local subsidiaries: Mars Finland Oy and Nestlé Purina PetCare Finland Oy.

Dog food is expected to see a constant value CAGR of a little under 2% over the forecast period to 2013. Cat food value grew by 4% and accumulated sales of just over €120 million in 2008.

Cat treats grow fast

As in dog food, cat food mid-priced products were squeezed by economy and premium, both of which grew faster than mid-priced. Cat treats was once again the highest growing category, increasing in value by 8%, mainly due to its low base value. Unit prices rose marginally due to high inflation.

Cat food is projected to see a constant value CAGR of just over 1% over the forecast period.

Pet care products increased in value by 4% reaching sales of €45 million in 2008.Best Friend Finland Oy was the clear leader in pet care products with a 28% share of value.

Pet care products are expected to see a constant value CAGR of 2% over the forecast period.