Cristiano Ronaldo goes for typically low-key underwear launch by projecting himself onto buildings around the world

Here’s Ronaldo projected on a building on Bowery in New York (Picture: Getty)

Cristiano Ronaldo’s new underwear campaign launched over the weekend in typically understated fashion.

Not content with modelling the range himself in images taken by world-renowned fashion photographer, Rankin, Cristiano has also had himself projected onto iconic buildings across 7 of the world’s fashion capitals.

Ronaldo, recently named the fittest man alive by Men’s Health magazine, said: ‘I was honoured to unveil my new collection in seven cities around the globe.’

Because, you know, he wears no. 7. And his range is called CR7. He just really likes the number 7 okay?

Here he is projected on a building near Waterloo station (Picture: Getty)

So, if you head down to Waterloo today, you’ll be treated to a huge hairless pop-up C-Ron in his smalls.

He’s also currently appearing on a building near you in New York, Berlin, Lisbon, Paris, Milan, and Madrid.

And here he is all casual in Paris (Picture: Getty Images)

We’re told that the Rankin X Ronaldo for CR7 Underwear campaign, the second ‘premium’ collection from the Real Madrid star, provides ‘a stylistic interpretation of Ronaldo’s best loved football moves’, with a focus on his finely honed physique. This guy really needs to come out of himself a bit.

We can sort of see the football moves in some of the shots but, erm, has he ever pulled this move on the pitch?

This is a stylised version of one of Ronaldo’s football moves apparently (Picture: Rankin/CR7.com)