why is it sexist if the coffee tastes like shit because of the beans and nothing to do with what gender makes the coffee? in several of the ads, reference was made to other people making better coffee regardless of their gender (guys at the plant, girls at the office).

Boring Choice #2 wrote:why is it sexist if the coffee tastes like shit because of the beans and nothing to do with what gender makes the coffee? in several of the ads, reference was made to other people making better coffee regardless of their gender (guys at the plant, girls at the office).

Surely you've noticed the wife's complete subservience to her husband, her shrillness and simple-mindedness. The way she acts like a delicate snowflake. These are the typical 1960s tropes of husband/wife relations.

Boring Choice #2 wrote:why is it sexist if the coffee tastes like shit because of the beans and nothing to do with what gender makes the coffee? in several of the ads, reference was made to other people making better coffee regardless of their gender (guys at the plant, girls at the office).

Surely you've noticed the wife's complete subservience to her husband, her shrillness and simple-mindedness. The way she acts like a delicate snowflake. These are the typical 1960s tropes of husband/wife relations.

exactly. so the ads are probably not sexist. they are more likely just reflective of the sexist society in which they existed.

But seriously, the commercials were probably within social norms at the time, but that does not make them not sexist -they are demeaning to women. The definition of sexism doesn't have a component of comparison to standards of its time. I get what you are saying -the commercials reflect more on social norms at the time than they do on Folgers or whatever, but the commercials (and wider social norms that made them normal) were indeed sexist. Like slave holding or ethnic cleansing is racist even if they are in line with the social norm in a given time and place.

The definition of sexist/racism/etc is absolute, not relative. Are you treating people in a demaning/mean/etc manner because of their gender/race/etc.

Boring Choice #2 wrote:why is it sexist if the coffee tastes like shit because of the beans and nothing to do with what gender makes the coffee? in several of the ads, reference was made to other people making better coffee regardless of their gender (guys at the plant, girls at the office).

Surely you've noticed the wife's complete subservience to her husband, her shrillness and simple-mindedness. The way she acts like a delicate snowflake. These are the typical 1960s tropes of husband/wife relations.

exactly. so the ads are probably not sexist. they are more likely just reflective of the sexist society in which they existed.