Conversational Marketing Blog features BJ Cook's insights on digital marketing strategies and social media. As customer experiences cross over from web to mobile to offline; we assess who gets it and who needs some help.

Monday, March 17, 2008

Conversations Around Twitter

Wow, I think I've been abusing my subscribers on here lately by not posting anything new or of value. Well, that's about to change. I'm working through a sinus infection right now, on Day 5, hopefully it will be over soon. I wanted to post a few interesting tweets I noticed today that are very relevant to this blog's purpose and audience. If you care about conversational marketing then you'll enjoy these and I'd love to get your feedback on what you think or some other great quotes about this topic.

"Communities don't build themselves nor do they get built. There are always catalysts and champions, but no directors." MissRogue

"I hope Flickr never adds video, sometimes communities are just fine having only one cool object" Blueace

"I'm not into Second Life, but I hope people who live their online personnas in forums and communities will discover SL and move there." Randulo

"SmugMug's employees are simply nicer to people. So are Zooomr's. Which is why both have fanatical communities." Scobleizer

"Communities work like clubs and are closed to many outsiders" - I guess this is why they work at all" NewConversation

"Publics are the communities themselves, I like that idea. especially because it brings it back to value systems" Brunoamaral

These are posts from Twitter.com that I found via MissRogue's tweet and searched in Buzztter.com. These are the very expectations that we have as users and that companies need to be aware of when engaging us with their push marketing tactics. What all of these conversations reveal is that communities that are value-based and have a simple set of features will continue to grow with the help of super-connectors, passionate members who feel the need to spread the community to their own network. You can't control a community, forecast its growth, tell members to spread the word; it just happens. You just better be ready for it.