Frank Bruni is leaving the New York Times restaurant beat, but he's moving on to something even bigger: the Frank Bruni® beat. He's his own brand now! Brand You® is the NYT's highest reward. A list, we've made!

Frank Bruni, former restaurant critic: Bruni already got the chance to talk up his own kiddie bulimia in the NYT mag. Just the beginning! He'll be talking about it on Nightline on August 19. Sample transcript quote:

In today's Times Magazine, former restaurant critic Frank Bruni vomits up a lot verbiage to…
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[Nightline]: You were 8 years old on the Atkins Diet?

Bruni: Yeah… the Atkins Diet came out in hardcover when I was 8, if I have my arithmetic correct. ‘Cause I remember mom bought it in hardcover so this was serious stuff and I remember leafing through it and learning about ketones and ketosis and you know, having no idea what that meant, I was 8 years old, but I thought, ooo that's profound stuff. If I can get into this ketosis thing I'll be home free. I'll be skinny.