Product placement consultation

Law firm Pinsent Masons report on their website that OFCOM is seeking feedback on allowing product placement on television. With the decline in spending and effectiveness of traditional television advertising media companies are looking for alternative ways of funding productions and making money. However up until now there has been a dichotomy between the film and television industries. Film has made no bones about taking product placement deals as any viewer of modern James Bond films could easily recount. OFCOM is also no longer defining television by its transmission method so this implications for online video too. More from Pinsent Masons here.