South Quay Plaza, designed by renown architecture practis Foster+Partners, is set to be one of the tallest residential buildings in Europe and will bring a new focal point to the London skyline.

Combining the highest quality of architecture, interior design and amenities, it also promotes sustainable high-rise living, which means creating not just a new landmark for London but a vibrant, long-term community.

The aim was not only to differentiate this project from the significant number of rival schemes, but to set a new benchmark for marketing an urban development of this kind.