Thursday, 10 March 2011

RENDERLight for SketchUp is the fastest and easiest to use real-timeRadiosity and light simulation engine in the architectural industry.

Helsinki, Finland – March 8, 2011–Leveraging over a decade ofvisualization and software development experience, 3D Render todayannounced the release of RENDERLights for SketchUp. Building upon theirwidely successful RENDERLights engine, architects, visualizationartists and designers now have access to a real-time virtual realityengine on the popular Google SketchUp platform.

“We are very excited to get RENDERLights for SketchUp into the hands of the design community”, said Pauli JantunenDevelopment Manager for 3D Render, “The speed of the design process haschanged dramatically and we’ve developed the first virtual realityengine that will truly democratize visualization throughout the designprocess.”

Boasting an incredibly powerful and simple user interface,RENDERLights for SketchUp was designed from the ground up with thedesign industry in mind. In an increasingly competitive market, it hasbecome critically important to quickly and easily communicate designintent with internal stakeholders and customers. RENDERLights forSketchUp brings real-time to the masses with unprecedented real-timeperformance, radiosity lighting simulation, Google 3D Warehouseintegration and the shortest and easiest learning curve of any virtualreality application on the market.

“For me it was ideal to see and present the architectural design and related urban planning with a portable digital model” said Ilari Schouwvlieger, Chairman of Board at BMZ Invest. “It aided us to promote the design for city officials, hotel operators and investors.”

RENDERLights for SketchUp shares many of the advanced features andfunctionalities of the core RENDERLights engine including: texturebaking, realistic environments, animation systems, sun and shadowsimulations, real-time bloom water and raytraced reflections, 3dpresentations, large model handling and their one click (Click ‘N’Go)functionality.

RENDERLights for SketchUp is distributed as a standalone license andis available for the limited introductory price of €299 per year.Purchases can be made from the RENDERLights website at: http://www.renderlights.com/ and from select international resellers.

About 3DRender

3D Render is one of the leading visualization offices inScandinavia. Based in Helsinki, Finland, 3D Render has over a decade ofexperience in visualization and software development. Their productsrange from simple 3D imagery and videos, to complex virtual models andweb based applications. 3D Render specializes in the development of newand innovative ways to help decisions makers in the design industry usevisualization tools.

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About This Blog

This Blog documents my findings of related topics on my interests mainly architecture, design, photography and other technologies. It documents mainly tutorials and resources on various software applications for architectural presentations and visualisations.