Broadband access gap remains large (continued)

The NTIA report offers a snapshot of the current broadband landscape. It stems from a Census Bureau survey of about 54,000 households conducted in October of last year.

The statistics show that U.S. broadband usage continues to grow, with 64 percent of U.S. households subscribing to high-speed internet as of October, up from 51 percent two years earlier.

But the results also highlight remaining hurdles, particularly in rural America. While 66 percent of urban households subscribed to broadband in October, that was true for only 54 percent of rural households, the survey found.

That is partly because broadband is not as widely available in rural areas. The phone and cable companies that provide the bulk of broadband connections in the U.S. have been slower to build high-speed systems in places that are too sparsely populated to justify the costly network investments.

Lack of broadband availability is only part of the challenge for Washington, however, because even in places where broadband is available, not everyone subscribes. Among households that do not have broadband, the survey found, 38 percent said they don’t need it or are not interested. Twenty-six percent said it is too expensive. Only 3.6 percent said they do not subscribe because it is not available where they live.

For policy makers, Strickling said, this means that helping people see “what they are missing” is another important piece of the puzzle. Last year’s stimulus bill set aside at least $250 million for broadband adoption programs to teach people computer and internet skills and ensure they have the equipment to get online.

Other key survey findings include:

• 89 percent of Americans with an annual household income greater than $150,000 used a broadband connection at home in October, compared with 29 percent of Americans with a household income less than $15,000.

• 67 percent of Asian Americans and 66 percent of Caucasians used broadband at home in October, compared with 46 percent of blacks and 40 percent of Hispanics.

• Home broadband usage was highest among people aged 18 to 24, at 81 percent, and lowest among people 55 and older, at 46 percent.

Not everyone agrees the broadband access gap is inhibiting some children’s education. Steve Peha, president of Teaching That Makes Sense, said that while broadband access for adults is valuable as more college degrees go online, the value to children is overrated.

“The educational value to the 40 percent of ‘have nots’ is directly proportional to the educational value to the 60 percent of ‘haves.’ So how much ‘educational value’ do the ‘haves’ get from broadband? The answer, at least according to the most recent research, is not much. Most kids use broadband for social activities, not learning activities,” Peha said.