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BRANDING: The Olympics rebrand

October 3, 2007

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What B2B marketers can learn from the Olympics rebrand

All of those involved in the Olympics brand creation are probably heartily sick of answering questions about it. The chances are you've heard a fair bit too. However, if you haven't heard enough already, it's worth pondering what this high profile and seemingly unconnected branding fiasco means for all of us working in the B2B arena. Here are some of my thoughts:

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