Departments

Academic excellence at the heart of ESSEC

Marketing

Marketing

Research

The department’s cutting-edge research covers a broad spectrum of areas, and uses a variety of methodologies, including behavioral experiments, field experiments, big data, data mining, survey methods, and neuroscientific imaging.

The department’s researchers regularly publish in world-class academic journals, including in the Journal of Marketing, the Journal of Marketing Research, the Journal of Consumer Research, the Marketing Science, the Management Science, the Journal of Retailing, the Journal of the Academy of Marketing Science, the International Journal of Research in Marketing, the Journal of Consumer Psychology, and the Journal of Service Research. In addition, the faculty have published in leading journals in related areas including MIS Quarterly and American Sociological Review.

Faculty members also serve on editorial review boards of leading journals, including the Journal of Marketing, the Journal of Consumer Research, the International Journal of Research in Marketing, and the Journal of Retailing.

Education

The Marketing Department aims to give Essec students, wishing to concentrate in marketing, the ability to customize their curriculum. Students are first required to take one or two compulsory courses in order to become familiar with the basic concepts and the logical framework of marketing. Once students have completed these prerequisites, they can design their own marketing curriculum in order to suit their individual career plans (operational or research). Students can also take specialized courses in different sectors through the Department’s five chairs.

Faculty

Teaching Chairs and Centers of Excellence

FMCG Chair: Together let's build together tomorrow's consumption!The Fast Moving Consumer Goods sector is undergoing major changes: digital revolution, uberisation of business models by start-ups, power takeovers by consumers, and greater social responsibilities. The Chair provides students with a comprehensive understanding of the current state-of-play of the sector: its actors, its prospects and challenges ahead. The Chair also offers a platform for debate and exchange of opinions around a very engaged community (FMCG companies, retailers, public authorities, associations...) to build with students tomorrow's consumption: a more responsible, agile and creative consumption.

Accenture Strategic Business AnalyticsData have become the world’s most valuable resource: in order to succeed in the digital era, companies must not only collect their data but also draw the actionable insights that allow them to drive the durable outcomes to outperform the competition. Businesses must learn to extract the true “intelligence” that their business intelligence (BI) systems have the potential to provide. The Accenture Strategic Business Analytics Chair aims to train tomorrow's digital architects, that is, professionals who can both draw relevant facts from the data and develop the necessary expertise and skills towards this goal within organization.

The FMCG and the Accenture Strategic Business Analytics Chairs belong to the Digital Business Center of Excellence

Clients, Strategy & Creativity ChairThe mission of the Chair is to train marketing professionals capable of imagining creative and innovative approaches while positioning the client at the heart of business development and communication. The Chair offers business managers and professors the opportunity to interact with curious and motivated students on various marketing issues with the ambition to renew and invent the solutions that will allow tomorrow’s business to grow. Within a cohesive team, the Chair prepares students to respond to the challenges of marketing and to work for consulting firms as well as to take on more operational functions.

LVMH ChairCreated in 1991, the LVMH Chair is the longest-standing program worldwide specifically dedicated to luxury brand management. This highly selective program trains talents for careers in the luxury industry by offering a unique experience that combines the acquisition of theoretical knowledge with practical expertise. In addition to internships and company visits, seminars led by LVMH Group's managers make it possible to discover the various luxury brands and to tackle issues such as the launch of a new fragrance or the management of a digital strategy. Field projects where students are assigned to a real project with one of the LVMH houses and get to work in close contact with the brand’s management are another unique opportunity.

Savoir-Faire d’Exception Management ChairThe Chair created in 2016 in partnership with CHANEL, LVMH represented by Dom Pérignon and Van Cleef & Arpels, aims to train future professionals of the sector and to develop research programs in cooperation with prestigious partners and institutions such as the Château de Versailles. Each year, the Chair’s main objective is to educate approximately twenty students from various backgrounds (sales, engineering, and design) to the uniqueness of these savoir-faire and crafts from which luxury brands draw their legitimacy, in order to build strategies to manage, acquire, grow and/or transmit these companies.

The LVMH and Savoir-Faire d’Exception Management Chairs belong to the Luxury, Art and Culture Centre of Excellence.