What makes you click? If you're like me, afternoon lulls take one of two forms: Instagram trolling or fake online shopping. With regards to the latter, I say "fake" because my eComm session usually ends with a mental flash of my bank account, a quick snap shut of my wallet and a wistful abandoned shopping cart.

So…what makes you click? I found my answer last week when I visited the latest brainchild of Bonobos' Andy Dunn: a new womenswear collection that goes by the name of AYR. AYR stands by its style pillars of effortless, edited and essential, a line designed to be worn All Year Round. Stay tuned for the full collection launching early 2014. For now, a denim "pop up" if you will, featuring the most premium denim in a variety of washes and styles — with the new charcoal Ciggy hitting virtual shelves today.

Do I need another pair of jeans in my closet? Survey says, good God no. So what made me click? The site welcomes with a light and airy introduction, a mix of gorgeous images and brief descriptors, followed by an insanely detailed and intuitive way to shop with, wait for it, scrolling video. Why have brands not done this before?! I felt like the jeans were right in front of me, analyzing every seam, button and rivet. And, yeah, I clicked.

Post purchase, I caught up with Brand Director Maggie Winter and Design Director Jac Cameron for a speed round of style questions:

AYR Team Designer Jac Cameron, Brand Lead Maggie Winter

Style Icon:

Maggie: Emmanuelle Alt

Jac: Daphne Guinness, Kate Moss and Carine Roitfeld

Favorite Restaurant:

Maggie: Three-way tie: Cafe Gitane, John's Pizza and Shun Lee

Jac: Caravan of Dreams is vegan/vegetarian deliciousness

Dream Vacation:

Maggie: The Amazon

Jac: Macchu Pichu, Peru

Best Advice You've Ever Received:

Maggie: Be good to people.

Jac: Never marry a drinker – my mother told me that.

If you weren't doing this for a living, you'd be_____:

Maggie: A writer. Probably a struggling one.

Jac: Owner of Jac's Guac Shack

Last Thing You Googled:

Maggie: "NYC exotic fish store"

Jac: "Air BNB apartments in Venice Beach"

Favorite Era for Fashion (and Why):

Maggie:The 90s for its gorgeous minimalism. I aspire to it, though I'm a hoarder by nature.

Julie Bensman is a seasoned digital strategist and content marketer with over a decade of editorial, brand and agency experience. She also hosts a travel show on BBC called RSVP Abroad. Originally from Chicago, Julie now splits her time between Los Angeles and New York. She enjoys skiing, pickling vegetables and supporting her local public library. You can find her on Twitter @JulieBensman.