Videos

The Four Cs

Diamond Rarity

Diamond

At Helzberg Diamonds, we pride ourselves on having extremely strict standards for diamond quality - especially when it comes to the cut of our diamonds. We stand behind every diamond that goes into every piece of our jewelry, ensuring that it lives up to the standards we have upheld since 1915.

The basics of diamonds has always come down to the 4Cs - cut, color, clarity and carat weight.

Cut: The cut of a diamond affects how well a diamond returns light back to the viewer's eye. A well cut diamond will appear brilliant and fiery.

Color: A diamond's color is a measure of the stone's whiteness, meaning it is actually measuring the lack of color a diamond has.

Clarity: The clarity of a diamond refers to the presence (or lack) of imperfections. Generally, the more imperfections (or inclusions) a diamond has, the lower the clarity.

Carat Weight: A carat specifically measures a diamond's weight. Because of its rarity, one larger diamond is more valuable than a combination of smaller diamonds.

Rated 5 out of 5 by 4
reviewers.

Rated 5 out of 5 by Mendi The Brilliance is Captivating
This is an upgrade to my original engagement/wedding ring and bands. My husband wanted to "super size" me and that is exactly what this ring did! I cannot say enough about it's beauty and shine. The picture doesn't do it justice!
May 11, 2015

Rated 5 out of 5 by trinitey2000 I AM LOVED!!!
I sent my husband an e-hint on this ring about a month before our Anniversary. He pretty much brushed it off (or so I thought) and I really never gave it another thought. Since my husband was leaving for a business trip on our Anniversary, he gave me my present a little early. It was wrapped in a heavy box, so I was none the wiser. As soon as I opened the box, there was a plain gift bag. In that gift bag was the Helzberg bag. I opened up the bag with the box inside and I was at a total loss for words. The ring is so gorgeous. The picture on the website simply does not do it justice. It is so bright, sparkly and shiny. I think I must look at it 20 times a day, possibly more. I would highly recommend this ring. You won't be disappointed.
August 28, 2013

Rated 5 out of 5 by BlingLover In Love
I never though i would ever have a ring that is this beautiful. I have only had it for a day and have already had so many compliments on it. The girls at the store were an amazing help, Kriten and Teresa at Springfield Mo store. I can't thank them enough for all they did for us. I still can't stop looking at it. And I keep crying because everyday I am blessed enough to wear something that shows the world how much I am loved.
Thank you Helzberg for making this simple girls dreams come true!!!!
February 8, 2013

Rated 5 out of 5 by UNDTARA Love, Love, Love this ring.
My husband bought me this ring as an upgrade to my original engagement ring. I am so in love with this ring I can't stop staring at it. It is a constant reminder as to how much I love my husband as well. I have gotten so many compliments on it as well. I highly recommend this ring.
February 11, 2012

It all started when Shirley Bush agreed to become Barnett Helzberg Jr.'s wife. From that moment on he knew he was loved, and wanted to share it with the world.
"I Am Loved®" quickly went from a slogan to a button to a worldwide phenomenon. Four decades later, Shirley and Barnett are still going
Visit I am Loved