WASHINGTON, Jun. 19 /CSRwire/ - At the largest convening of volunteer, national service, and civic leaders in the world, Points of Light and JPMorgan Chase will today announce the launch of a year-long, nationwide campaign to bring together rivals in politics, entertainment, and sports with the goal of inspiring millions to unite in service to their communities.

The first unlikely pairings to be introduced at the National Conference on Volunteering and Service (June 19-22, Washington, D.C. Convention Center) include conservative talk show host Bill O’Reilly and liberal pundit and political strategist Donna Brazile, along with Karl Rove, former adviser to President George W. Bush, and David Plouffe, former adviser to President Obama.

Rival marching bands from Eastern and Duke Ellington High Schools, both in Washington, D.C., will be on hand to perform.

“What really matters to our nation’s future is not what divides us, but what brings us together,” said Peter Scher, executive vice president and head of corporate responsibility at JPMorgan Chase. “And we know we are stronger when we are together as one nation—as One America.”

The One America campaign will include celebrity videos, crowdsourcing and online voting to suggest and encourage potential rivals to come together to serve; local service events and dialogues in towns and cities across the country; a social media campaign; and suggested ways volunteers can make a difference in improving education, fighting hunger and protecting the environment.

“Acts of service can indeed cross boundaries, bring together the most unlikely allies, and build stronger communities,” said Michelle Nunn, CEO of Points of Light, the largest organization in the world dedicated to volunteer service. “Recognizing that people in communities are tackling tough challenges every day, One America will showcase volunteer ideas that are working, and present them in a way that others can then implement in their own communities.”

Periodic challenges will award prizes for contests that may range from best video of local rivals serving, to most innovative volunteer project idea addressing childhood hunger, to most compelling One America moment.

Points of Light’s more than 200 on-the-ground action centers across the country will also be engaged in local events and will help people find meaningful opportunities to volunteer.

JPMorgan Chase will host the first official One America tour event in Columbus, Ohio in July, 2013. Other cities on the tour will include Chicago, New York, Miami, Houston, Atlanta, Phoenix, Los Angeles, and Washington, D.C.

To sign up for regular updates or suggest unlikely allies that you’d like to see unite in service, please go to www.one-america.org.

Watch rivals set aside differences, come together for #volunteering in @PointsofLight’s #1America campaign w/@chasegiving. Join in at www.one-america.org.

About Points of LightPoints of Light—the world’s largest organization dedicated to volunteer service—mobilizes millions of people to take action that is changing the world. Through affiliates in 250 cities and partnerships with thousands of nonprofits and corporations, Points of Light engages 4 million volunteers in 30 million hours of service each year. We bring the power of people to bear where it’s needed most. For more information, go to www.pointsoflight.org.

About JPMorgan ChaseJPMorgan Chase & Co. (NYSE: JPM) is a leading global financial services firm with assets of $2.4 trillion and operations in more than 60 countries. The firm is a leader in investment banking, financial services for consumers, small business and commercial banking, financial transaction processing, asset management and private equity. A component of the Dow Jones Industrial Average, JPMorgan Chase & Co. serves millions of consumers in the United States and many of the world’s most prominent corporate, institutional and government clients under its J.P. Morgan and Chase brands. Information about JPMorgan Chase & Co. is available at www.jpmorganchase.com.