Roc Nation's Lifestyle Specialist, Emory “Vegas” Jones and Kareem “Biggs” Burke join forces once again for another collaborative release. Partnering up with footwear and apparel brand, Puma, the duo present the Puma x Emory Jones collection. Taking inspiration from Jones' career achievements, the collaboration showcases the lifestyle specialists' resilience and his determination to continue moving forward against all odds.

The Puma x Emory Jones collection is compromised of several clothing items and two brand new sneakers. The line features a tee, pants, a jacket and two footwear styles dubbed the Puma Star and Puma Dual. Each piece from this collection will be emblazoned with Jones' personal motto –“Bet on Yourself,” as a reminder to keep pushing the limit and striving for greatness.

The Puma Star sneaker will feature a nylon upper, padded tongue with "Bet on Yourself" branding. The cushioned foot bed also includes an alternative “Vegas” Jones dice logo and three lace options. The Puma Dual features an upper consisting of heavy gauge nylon, layered mesh and 3m reflective underlay.