iTunes phone not shifting - analyst

Too ugly, too expensive, and not enough memory

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Motorola's ROKR phone isn't exactly flying out of US stores, according to an analyst report.

"Our checks indicated mixed to negative reviews of the much-anticipated Rokr phone, with some stores indicating strong early sales but more indicating disappointment in the product," reckons Piper Jaffray analyst Michael Walkley.

According to the Wall Street Journal Walkley blames the lack of memory capacity, "appearance" and its high price. The Rokr is exclusive to Cingular, and costs $250 with a contract. Owners can't store more than 100 songs on the device. Cingular is nevertheless promoting it heavily in the US.

Apple upstaged the long-awaited Motorola phone when it used the occasion to launch its Nano player. ®