Value Add is the Operative Word

One of the distinct pleasures in our business are projects that require a high amount of collaboration. Work is more fun when you work as a knowledgeable team to produce a solution your customer is wildly satisfied with.

Today, I received a copy of a Shoretel slam piece from a customer who is considering a Digium Switchvox PBX from TeleDynamic and a Shoretel PBX from a competing vendor.

It incensed me to read a document that clearly meant to mislead a potential customer considering a Switchvox PBX. The peddling of fear on Shoretel's part was startling. On the positive side, it motivated me to respond to the Shoretel Fear, Uncertainty & Doubt document. I thought I'd share:

This past week I had the pleasure of meeting with Tristan Barnum, Director of Product Management for Digium Switchvox. Tristan works out of Digium's west coast office in San Diego. She recently took to the road with Switchvox Account Manager Tracy Liu to meet with West Coast Switchvox Select partners.

Switchvox Founder

Ms. Barnum co-founded Switchvox in 2003 and joined Digium when the company acquired Switchvox.