Armin Molavi Joins One to One Interactive

April 23, 2010

As SVP of Marketing Services Will Lead Engagement with Growing List of Fortune 500 Clients

Boston, Mass. April 5, 2010 – One to One Interactive, Inc. (OTO), a Boston-based digital marketing firm, announced today that Armin Molavi will be joining the firm as Senior Vice President of Marketing Services for their digital marketing agency division, OTOi.

Armin comes to OTOi from Publicis Groupe’s Digitas, where he most recently led the P&G Oral Care business, including Crest, Oral-B and Crest Whitestrips. In this position, Armin was responsible for managing the digital marketing efforts for all Global campaigns which included, winning Agency of Record in Latin America, EMEA and Greater China. His other clients at Digitas include General Motors, Bank of America and Allstate, among others.

Prior to Digitas, Armin spent time at Arnold Worldwide where he led the digital efforts for both RadioShack and Progressive Insurance, both of which were fully integrated relationships at the Boston-based Havas shop.

In his new role, Armin will be responsible for leading strategy and execution related to search engine marketing, social media,display media and CRM. He will also be working on developing new services and offerings, and will participate in One to One’s expanding thought leadership practices.

“One to One has a truly unique vision for what a digital marketing firm should be as the space continues to evolve,” said Armin, “and I’m truly excited to be a part of bringing it to life. OTO is combining its rich heritage in digital direct marketing with cutting-edge strategies and services to add to its track record of successful results for clients.”

Cindy Starr, Executive Vice President and General Manager of OTOi, said of Armin, “We’re thrilled to have Armin join the executive team at One to One Interactive. Armin brings a wealth of relevant experience that will help to support our continued expansion in key verticals as well as our international growth.”

About One to One Interactive

Complete One-To-One Solutions for Brands, Agencies, and Publishers

Established in 1997, One to One Interactive is the first enterprise to assemble a complete solution for brands, agencies, and publishers executing one-to-one marketing strategies. By bringing together one of the nation’s leading digital marketing agencies, the worlds most comprehensive portfolio of permission marketing platforms, performance marketing solutions, and cutting edge customer experience research techniques, the companies of One to One Interactive build informed and creative customer/constituent strategies on the belief that digital media’s ability to enable engaging one-to-one dialogues is the future of marketing.

One to One Interactive has recently been ranked by Inc. Magazine as one of the fastest growing private companies in America, one of the Top Interactive firms in the United States according to B2B Magazine, and one of the world’s 20 hottest independent digital marketing firms by Ad Age.