To identify these custom color prints in the builder, just look for this handy little painter's pallet symbol:

When you select your custom color print, you'll proceed through the builder like normal - it will initially show up in your creation as black and white. Go ahead and pick your gift, then move on to the personalize page (where the magic happens!).

On the left side of the personalize page, you'll see a few options to customize your design. The last option is "Print Color." If you are an Insider or Insider Pro and you have one of the custom color designs in your build, you'll be able to pick any color from our color picker. You can type in a color (like purple or blue), pick from a color wheel, or type in the hex value of your favorite color :)