How Hal Segal started their logo design journey

Summary

We need a simple, uncomplicated logo that would either appear next to our name or surround our name. It would be nice if it related to travel but that is not necessary.

Company name

CancelForAnyReason.travel

What inspires you and how do you envision the design for your business?

Our product is a cancel-for-any-reason guarantee that people get when they book travel through us. It eliminates change fees and cancellation fees when people change their travel plans. We will be using the Travelocity.com booking engine, so our name and logo will appear at the top of the Travelocity.com instead of the Travelocity name.

Wants

- The Travelocity name and logo is simple, pleasing to the eye, and easily recognizable to people when they return to the site. We need something like that. But it does not have to be a logo -- it can simply be a border or something that surrounds our name.
- The design should include our name CancelForAnyReason.travel
- It should look nice on the same blue background as Travelocity's name at travelocity.com
- Since our guarantee applies mainly to air travel, a tiny plane might be used in the design, but this is not required