SUPERFLEX pretty much always talk about their projects as “tools.” They're happy to present the tools they've come up with in art galleries or museums and they enjoy the opportunity to get their work looked at critically and for its meaning to be assessed in the language of art. But more important is that the tools find users, that the projects find participants as well as audiences. The SUPERFLEX philosophy is one in which art itself is a tool, not just for contemplation or aesthetic experiment, but for direct social empowerment. They use the freedom that the art world offers – the freedom to work with ideas in their raw state – as a starting point. They use the financial resources, the locations, the collaborators that the art world gives them access to in order to develop these ideas into projects which then take on a life of their own, in the hands of others. (Will Bradley, 2001)