Importance of color combinations in designing and packaging

When it comes to color combinations, the most crucial step is to understand colors. Knowing colors from your old school days isn’t everything to understand their importance. Designing and printing takes different color schemes to enhance their quality.

Traditionally, the primary colors used in designing process were red, yellow and blue, as these were the colors painters mixed to get all other hues. As printing emerged, they were subsequently replaced with cyan, magenta, yellow and black (CMYK), as this color combo enables printers to produce a wider variety of colors on paper.

The importance of color composition forms from the significance of color to the human mind. Combining colors is an easy task, only if you understand the colors and their motive properly. Colors aren’t just to fill an image, they are for creating ideas, expressing messages, sparking interest, and generating certain emotions. Bright colors are meant to set a happy and positive mood, whereas dark colors, somehow, tend to project the opposite. Within the psychology of colors, warm colors show excitement, optimism, and creativity; cool colors symbolize peace, calmness, and harmony.

Need a few examples to know how color combination creates an impact?

United Colors of Benetton

United Colors of Benetton (UCB) uses the combination of subtle colors with plain white background to give a decent and classy look to their images. If you pay some attention to their packaging, they’ve kept it very simple yet elegant to stand out in the market.

Jack and Jones

Jack and Jones (J&J) uses a combination of black and grey background with different colors in pictures to make them look elegant yet classy. The color combination of packaging is also black with colors to keep up with the theme and maintain their own style statement in the market.

Color combination in designing and packaging not only beautifies it, but also give your brand a permanent identity in the market. The more you stay aware of a perfect combination, more you gain respect and attention.

The importance of color composition forms from the significance of color to the human mind. Combining colors is an easy task, only if you understand the colors and their motive properly. Colors aren’t just to fill an image, they are for creating ideas, expressing messages, sparking interest, and generating certain emotions. Bright colors are meant to set a happy and positive mood, whereas dark colors, somehow, tend to project the opposite. Within the psychology of colors, warm colors show excitement, optimism, and creativity; cool colors symbolize peace, calmness, and harmony.

Need a few examples to know how color combination creates an impact?

United Colors of Benetton

United Colors of Benetton (UCB) uses the combination of subtle colors with plain white background to give a decent and classy look to their images. If you pay some attention to their packaging, they’ve kept it very simple yet elegant to stand out in the market.

Jack and Jones

Jack and Jones (J&J) uses a combination of black and grey background with different colors in pictures to make them look elegant yet classy. The color combination of packaging is also black with colors to keep up with the theme and maintain their own style statement in the market.

Color combination in designing and packaging not only beautifies it, but also give your brand a permanent identity in the market. The more you stay aware of a perfect combination, more you gain respect and attention.