Is your digital strategy up to par? Do you even have a digital strategy? Do you recognize the importance of a website and social media for your business but don’t quite know how to leverage it? When consulting for small businesses and startups, or even large corporations that may not have focused on their digital presence in the past, we look at five key categories for evaluation. We call this our 5-Point Digital Landscape Checklist. If your company isn’t leveraging…

You know what the zombie apocalypse is all about right? Rotting corpses chasing after you to feast on your living flesh. Your friends and family dying, getting lost, eaten, or turning into zombies before your very eyes. I don’t need to explain this scenario do I? It’s gruesome and depressing but I watch a LOT of The Walking Dead. It’s AMC’s hit show that rivals the NFL’s Sunday Night Football in TV ratings. America loves the dead and so do…

As a developer at Innate, I have had the opportunity to work with ASP.NET MVC5 intimately as we are using this framework for one of our larger development projects and it’s helping us create websites with an emphasis on clean architecture, test-driven development and extensiblity. Firstly, let me explain what ASP.NET MVC stands for: It’s a Model-View-Controller technology and is a framework for building scalable, standards-based web applications using well-established design patterns and the power of ASP.NET and the .NET Framework.…

Review your business goals for the coming year Anything you’re reporting from your web analytics should mirror your business goals. Some common business goals we hear from clients: Increase sales Increase lead generation Increase awareness Increase engagement Aligning your analytics with your goals in advance will help speed your reporting along. Review your site goals vs. your business goals In Google Analytics (or your web analytics package), look at the goals you have established for your site. In Google Analytics,…

I think we both know who you’re shopping for here. The Instagram addict, the Twitter queen. If you could, you would send them to Snapchat rehab for Christmas … but unfortunately that isn’t really a thing (“20 Snapchat stories in a day is just too many, okay Emma!?”). In other words, you’re shopping for me. And as reigning (self-appointed) Princess of Social Media, this holiday season I’ve got you covered. For all of the must-haves on your fanatical Facebook friend’s…