GREEN STRATEGY - DIVERSIFICATION 9/22

FROM ROAD TO HIGHSTREET 10/22

DYNAMIC PROCESS OVER TIME 11/22

EXISTING SITUATION 12/22

PROPOSED SITUATION 13/22

DEVELOPED PROPOSAL 14/22

DYNAMIC MODEL WITH INTERCHANGABLE PARTS 15/22

CENTRE WITH NEW BAZAR AND IDEA STORE 16/22

CENTRE WITH NEW TRAM LINE 17/22

THE GARDEN CITY 18/22

THE VIEWPOINT 19/22

WASATORPS BOULEVARD 20/22

TRANSFORMATION AND NEW DEVELOPMENTS 21/22

CONNECTING TYPOLOGIES 22/22

Drottninghög

Drottninghög, a housing area 3km northeast of Helsingborg centre, a “Million programme” area, a programme in which Sweden built a million housing units between 1964 and 1974, was to become a pilot project for sustainability: socially, economically and environmentally.

Socially the area is in danger of ghettofication: the relatively cheap housing, same size units, all for rent from Helsingborg’s Hem, draws the same type of tenants.

Economically, years of slow dilapidation has left a vast gap between rental income and the most urgent maintenance requirements. The strategy being both densification, from 2000 to 4000 housing units, as well as selling off land for commercial development.

Environmentally, the challenge encompasses poor quality housing, not built to meet current or future energy requirements, a low density in a relatively central area, and a type of development largely based on transport by private cars through an oversized road system, large car parks and poor connectivity for cyclists and pedestrians.

No-urban

The “Million programme” is a strong manifestation of the previous ideological period, never since have we worked with or experienced such clear ideals. Though many of these areas have a density suggesting urbanity, the total lack of programmatic diversification negates this. Since 2007, the majority of the world’s population has resided in cities, a type of living also embraced by Scandinavians. Neither the “Million Programme”, nor Drottninghög, can today satisfy the suburban or urban dream. The “Million Programme” is built on quantitative and programmatic ideals based on the notion “One size fits all”; the ultimate answer to creating a secure frame for Tommy and Annika’s adolescence. But Tommy or Annika does not live in Drottninghög any longer. Globalisation, excess of spare time and growing ideals for the individual: the urge to stand out is unavoidable. ”Total Make Over”, ”Pimp my Ride”, ”Pimp My Home” sends a clear message: “One size fits none”. The generic is no longer attractive. WE CANNOT SATISFY A MILLION DREAMS IN ONE MOVE.

The specific – from quantity to quality

Our strategy is to release the unique potential in the local situation – to give each area, and each neighbourhood, their unique identity. This is based on natural, local and historical qualities and commercial, cultural, social, typological and infrastructural potentials. Replacing apparently identical and competing mono-functional housing areas, we will create a dynamic network of complimentary areas.

THE MILLION PROGRAMME’S QUANTITATIVE AMBITION MERGED WITH A QUALITATIVE, TAILOR MADE, LOCAL INTERVENTION.