"It is important for me that I represent a brand that reflects my personality. I'm pleased to play a part in sharing the uniqueness, the charisma, and the incredible stories of women of all origins and from all regions of the world," the 33-year-old said in a statement on Monday.

In 2005, she was nominated as a Goodwill Ambassador for the World Health Oganization (WHO), for maternal, neonatal and infant healthcare. A few months later, she established the Liya Kebede Foundation, raising money for the Durame Hospital in Awassa, Ethiopia, with the goal of providing healthcare material.