Balenciaga SS20 campaign tackles politics and post-apocalypse

Following his SS20 show last September which touched on the themes of the European Union and power-dressing , Balenciaga Creative Director Demna Gvasalia continued on a similar note for the campaign which was lensed by renown political campaign photographer Laurence Chaperon. The images use politics as a source of inspiration and conversation throughout fashion as a series of models are captured in a light similar to that of political candidates accompanied by cliche political slogans like “Love is for everyone “ and “We vote for tomorrow” .

Following the release of the campaign images the house also released video footage directed by Will Benedict in the form of a live evening news broadcast where a digitally modified cast reports disturbing but very eye opening headlines regarding climate change including flooding, the end of traffic jams , planets realigning etc. The campaign itself was a step further to the efforts the house have been making ignorer to spread awareness regarding climate change and global warming, yet carried out in a way in alignment to the Balenciaga aesthetic.