The Department of Marketing is renowned for its innovative nature, and is continuously evolving to provide the highest calibre of marketing programs.

ABOUT THE DEPARTMENT

Marketing provides an interesting, intellectually challenging and exciting career to graduates in the business world. It's about analysing markets, competitors, customers and your own organisation to understand why they behave the way they do under differing and constantly changing market conditions; and what action is necessary in those markets to achieve success.

We are committed to building a strong and dynamic research profile. To date, we have achieved significant research outcomes in both applied research (addressing real-world issues affecting domestic and international business), and academic research (furthering understanding and theoretical debate in important issues within the marketing and management fields).

Study marketing or franchising

Research

We are committed to building a strong and dynamic research profile. To date, we have achieved significant research outcomes in both applied research, addressing real-world issues affecting domestic and international business, and academic research, furthering understanding and theoretical debate in important issues within the marketing and management fields.

We are delighted to receive ideas, input and research proposals from business and industry groups. We value these opportunities highly as it enables our staff to maintain a close association with the issues currently affecting business, and provides our students with valuable real-world research experience. Numerous research projects have been undertaken by both staff and students of the Department in recent years at the request of industry, with great success.

Social Marketing @ Griffith

Australian and other international communities are facing economic, environmental and social consequences of behaviours such as binge drinking, inactivity, human trafficking, smoking, excessive eating, and the inefficient use of energy and other resources.

Social Marketing @ Griffith has a broad range of research projects underway that involve the application of commercial marketing to effect positive social change.

Student Opportunities

Griffith Business School offers many opportunities for students to get involved with our community, build professional and social networks, and enhance their business skills. We also offer a wide range of scholarships, prizes and awards to assist with the costs of course fees, textbooks, accommodation and living expenses.

ENTREPRENEURSHIP SEMINAR SERIES

Griffith Business School is proudly hosting the 2018 Entrepreneurship Seminar Series.

Held across three Griffith University campuses, the seminars are free of charge and everyone is welcome. As each seminar covers a specific independent topic it is not essential to attend the entire series, so feel free to attend any topic of your choosing as the year progresses.

“Her internship was two months in a town in southern Japan where she worked for their tourism organisation, she designed their website, she worked on their marketing campaign and she said she learnt more about Japanese thinking, culture, lifestyle, way of life than she could have ever dreamed,” Ms Bishop told the audience.

Our expert staff

Game on for innovative Gold Coast businesses

It’s not going to be ‘business as usual’ during the Gold Coast 2018 Commonwealth Games. But business owners who take control of the more unusual opportunities will be best placed to benefit from the event.

Research by Dr Joan Carlini from our Department of Marketing, looks at how the mega event will impact local private enterprise.

Cutting-edge alcohol education program success

Dr Timo Dietrich is driven by the versatility and effectiveness of digital technology, he works with a diverse range of industry partners to foster change for the better.

Timo is currently working on a project, Blurred Minds, a cutting-edge alcohol education program that features five lessons and uses a suite of gamification resources to engage and deliver important messages to Australian high-school students. In this project, he has developed world’s first Virtual Reality house party simulation experience which immerses students into a live-action adventure.

Waste Not Want Not

Professor Sharyn Rundle-Thiele is Director, Social Marketing @ Griffith and Editor-in-Chief, Journal of Social Marketing.

Sharyn's latest project, Waste Not Want Not aimed to help residents save time and money and showed them how they could use the food already in their fridge to cook delicious and healthy meals. Teaming up with Redland City Council, the Waste Not Want Not campaign rolled out in Stocklands Shopping Centre in Cleveland as a two-week pilot project. Dominique Rizzo cooked delicious and healthy meals each day. Passers received free tastings, chopping boards, shopping list notepads and shopping bags.

Our remarkable alumni

Sarah Schoeller and Marissa Bowden's big business brainwave came to them during the GFC. After a strong start to her career with positions within the BreakFree, Mantra, Peppers and Schoolies.com brands in the tourism sector, Sarah’s progression stalled with a redundancy. Wanting to make the most of her downtime, Sarah joined with Co-Founder Marissa to develop a business plan for The Village Markets between jobs.
Their creative idea blossomed and is now a Gold Coast institution, helping to foster the careers of other designers and artists. Sarah says a number of their early stallholders have launched at the markets and become a huge success.