How To Design Your Website For Dollars, Not Your Ego

Traditional design is different from designing for dollars. My partner Joel Harvey is fond of saying, “My favorite part of a design is the money.” He’s been part of many a web design project. His perspective comes in response to the number of times he’s heard things like: “I want the design to pop!” “I want my site’s design to be groundbreaking like nothing else out there!” “Let’s turn it up a notch on the design.” “I want the site’s design to reflect the high value of our product.” In and of themselves, none of the above statements are unworthy pursuits. But if your goal is to increase conversion and fill you coffers to the brim, you will fall woefully short if you believe that web design alone can do the heavy lifting of convincing your visitors to take action. A while back, a client sent us a couple of different mocks of some new designs they were entertaining. They ask...