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Trustive joins the Wireless Broadband Alliance

A bastion of seamless WiFi solutions, it was only a matter of time before Trustive joined forces with the renowned Wireless Broadband Alliance!

Trustive, a leading international WiFi access provider and No1 in Europe, is very pleased to be able to confirm that it joined the Wireless Broadband Alliance (WBA) this summer. Established in 2003 by a group of visionary telecom operators, the WBA seeks to engage its members in order to enable a seamless WiFi experience with the benefit of the end-user in mind; a goal that resonates closely with that of Trustive.

After more than 5 years in the WiFi business and the successfully creation of a vast global network of 300,000 WiFi hotspots spread across 130 countries, Trustive’s decision to now join the WBA may come as a surprise to some. However, Trustive appreciates the growing importance of WiFi and thus of collaborative organisations like the WBA in maintaining standards for end-users.

Why is WiFi growing in importance?

Over the last 10 years, travellers have become telecoms experts in their own right thanks to the proliferation and growing affordability of revolutionary new devices (smartphones, tablets, netbooks etc.) and the demand for bandwidth to sustain these customers’ expectations is way above and beyond that required by traditional mobile phone customers.

The smartphone and tablet users’ desire to continue their ‘online lifestyle’ (stream TV, videos or digital radio) whilst on the move means that everyone is quickly becoming experts at comparing WiFi and 3G services, understanding the associated costs and the implications in terms of speed and quality of service. Shunning their domestic mobile operators, travellers are happy to exploit new technologies (VoIP, IM) and embrace independent WiFi service providers, like Trustive, as an integral part of their mobile internet access portfolio in order to save costs.

WiFi may be hot again, but seamless access is essential!

Customers may appreciate that WiFi is faster and cheaper than 3G, but ease of access remains essential in order to ensure a good end-user experience and retain customer loyalty. Trustive has always worked and will continue to work to provide a secure infrastructure and seamless WiFi experience that travellers can rely on. This has been primarily achieved by using the latest technology to establish secure interconnections with Trustive’s 80+ operator partners, thereby creating a unified, global network of premium WiFi hotspots to which Trustive customers can have seamless access. Seamless connectivity is achieved using Trustive’s WiFi software (available for multiple platforms) that detects and automates access to Trustive’s WiFi hotspots.

WiFi as a viable 3G data offload solution for mobile operators

In response to the growing number of bandwidth greedy devices/customers, mobile operators are facing harsh choices – raising large quantities of capital with little or no guaranteed return in the short to medium term, raising retail prices and/or limiting customer bandwidth allowances, none of which would be popular with customers or shareholders. There is no escaping the wave of new devices scheduled for release over the coming months and years, nor the enthusiasm of the ‘net generation’ for their ‘online lifestyle’. Juggling the need for reliable, high quality, high-speed mobile internet access against the cost of providing such a service is therefore to be the key task for mobile operators. However there is another, remarkably low-cost solution available that has been largely overlooked up until now; namely to offload 3G data traffic onto WiFi networks.

Trustive has had the privilege of working with many national and international operators in order to offer them viable roaming and 3G data offload solutions that are tailored to their individual requirements and can be integrated directly into their existing billing and CRM systems.

Christian VanGhelder, Trustive’s managing director, summed up Trustive’s hopes for this new partnership “Like the WBA, Trustive has always been an advocate for the end-user, for a seamless WiFi service that is high-speed, high-quality, reliable and reasonably priced. We’ve endeavoured to educate our users in the pitfalls of excessive 3G usage abroad and to provide customers with the tools to manage their WiFi usage effectively (WiFi software to guarantee seamless access, online account management tools for budget control, a secure web browser to provide additional security when required etc.). It was therefore only a matter of time before Trustive joined the WBA and we now look forward to many happy years working together to achieve this common goal.”

About Trustive

Trustive gives travellers comprehensive WiFi coverage by combining the hotspot locations of more than 80+ leading WiFi operators into one unified, global network of 300,000+ WiFi hotspots in 130 countries and allowing Trustive customers access to these locations through a single click (single username and password plus a range of WiFi software for both computers and smartphones that automate the log in process). For more information about Trustive’s range of mobile internet access services or to consult Trustive’s online coverage directory, please visit www.trustive.com.