Skittles, the official “taste the rainbow” candies ditched its signature rainbow of candy colors in favor of an all white appearance for one reason: to honor Pride Month in June.

The Skittles are all white this month because, as the message on the back of the limited-edition new bag reads, “During Pride, only one rainbow matters. So we have given up ours to show support.”

But for some, the white bag and the white coating on the shelled fruity treats was considered a misstep that raised the issue of exclusion. Critics took to Twitter to share that they felt the new direction was inadvertently tone-deaf. Rather than supportive of LGBTQ people, it felt as though they were celebrating “White Pride”.

Others shared they loved the semi-brand new bag, finding it a positive public relations move in support of equality for lesbian, gay, bisexual and transgender people.