Post acquisition, Unica’s software unit will work with IBM’s business analytics and optimization consulting organization – a team of 5,000 consultants and a network of analytics solution centers. IBM’s acquisition of Coremetrics, a leader in Web analytics software was just 2 weeks back and interestingly Coremetrics shares quite a few overlapping features with Unica.

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THE EFFECTIVE MARKETER

FEBRUARY 16, 2011

[Acquisition, CMO] Marketing Automation Catching On Fire

With time, a shake out is likely (in fact, the recent acquisition of Unica and Aprimo may point to consolidation ) and the evolution of solutions will ensure marketing automation has a place in most marketing organizations, much like CRM is now standard for sales departments. Lots of new players to come, followed by lots of acquisitions and mergers. We will soon see more coverage I think of the market as it starts gaining momentum (recent acquisitions help publicize the space and pending IPOs too!). This nascent industry still has lots of growth to do. What do you think ?

Also, as Forrester Research, Inc. Such was the trend in 2011, and buzz words like 'Big Data' and 'Multi-Channel Marketing' gained even more strength. In "4 Key Steps to Smarter B2B Marketing: Think Like a Database Marketer," Quaero's Michelle Boockoff-Bajdek presented again, this time with Forrester Research, Inc. Here at Quaero, it's a magical time of the year. Happy New Year!

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B2B MARKETING INSIDER

SEPTEMBER 29, 2014

[Acquisition, CMO] Digital Marketing – What Are The Top Goals And Challenges?

Just ahead of the conference, MarketingCharts.com previewed this research from ExactTarget , conducted by Forrester and uncovered that “meeting the expectations of the always-connected customer” was the biggest challenge. At the conference I also attended a session from Deloitte where they also presented research on the top objectives of today’s CMO. Web analytics.

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LEAD VIEWS

AUGUST 16, 2010

[Acquisition, CMO] The Giants in the Marketing Technology Landscape

Post acquisition, Unica’s software unit will work with IBM’s business analytics and optimization consulting organization – a team of 5,000 consultants and a network of analytics solution centers. IBM’s acquisition of Coremetrics, a leader in Web analytics software was just 2 weeks back and interestingly Coremetrics shares quite a few overlapping features with Unica.

The onslaught of new digital technologies, decline of traditional methods of reaching customers and the increased use of social media, doesn’t exactly make being a CMO an easy job. Forrester’s advice to CMOs: “Elevate digital to the highest level of business strategy.” (source: Forrester Report “CMOs must connect the dots of the online brand. Mary Beth Kemp-Forrester, July 27, 2010). But, how does the CMO know if Google+ can be as powerful for marketers as Google says it is? Google + or Google - ? 20 Experts Voice Their Opinions. John J.
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Leading the discussion were Marketo’s CEO Phil Fernandez and CMO Sanjay Dholakia. Laura Ramos, VP and Principal Analyst, Forrester. Kathleen Schaub , VP, CMO Advisory Practice, IDC. Lori Wizdo , Principal Analyst, Forrester. So many companies are focused on the acquisition side, but they are less interested in customer lifecycle. Dennis Yu: And when you show your existing customers love and get them to talk about you through evangelism, the cost of acquisition drops 10 fold when you have a referral. Matt Heinz, President, Heinz Marketing.
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David Alston, CMO at Salesforce Radian6 , focuses on international brand building through his work in social media monitoring, outreach and engagement. Jeff is the true social media visionary who created SupplyChainNetwork ( @SupplyChainNtwk ) & The Social CMO , a blog that brings 35 senior marketing minds together and is now one of the top Ad Age Power 150 Marketing sites. former eCommerce retail, media and agency CIO/CMO, Lee is a recognized strategist in the social media, analytics and eCommerce worlds. Brian Kardon is a CMO to watch in the SaaS industry.
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The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Reliance on a third party for registration creates additional failure, and in this case is known as ‘ Authentication Rot ‘ (This was added post-publication via Carmen Delessio ) Impacts: Future Trends Potentially less data collected by brands, as users can control how much information is passed from the social network profile to the corporate website.
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[Acquisition, CMO] ClickInsights: How can B2B marketers use content effectively for demand generation?CONNECT THE DOCS |
THURSDAY, AUGUST 27, 2009

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