​Brand Concepts

​We help brands clarify & define:

A unique brand vision

Positioning in the current marketplace

Key messages through ingredient stories

Demographic of target audiences

We conduct in depth brand and market research analysis, providing feedback and recommendations throughout the process. We offer recommendations and strategies which develop and grow your brand's point of difference, helping our clients be successful in the marketplace. ​

​Formulation Development

Custom formulations are developed specifically to fit the brands marketing concepts and target the desired demographic. We always keep a critical eye on budgeting and timelines throughout the process, providing frequent tracking reports of the project for your review. ​

Specialized Formulation Development Services include:

Natural & Organic Formulations

Sophisticated, efficacious, and original formulas for the personal care industry

Full stability and compatibility testing services

Wide range of ingredient claim information

USDA Organic and Eco-cert Certified Cosmetic Ingredients

OTC Formulas, including SPFs

Proprietary natural fragrances for unique, custom formulations

Internationally compliant formulations

​Packaging Development

​First Impact New York brings innovation and experience to cosmetic product packaging and design, key components to the success of your brand. Our knowledgeable, experienced professional team can assist in coordinating all aspects of the development and sourcing process, creating a seamless collaboration between packaging design, formulation, and functionality.

We have a strong global network of packaging suppliers, which enables us to help brands source the packaging of their choice. If we are unable to find the exact packaging to meet the needs of the brand, we develop customized packaging solutions.

​Strategic Planning for Timelines & Product Launches

When taking the brand/product from development to market, we develop a strategic plan, budget and timeline to achieve your goal launch date. ​