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Amazon Kindle VS Sony Reader

This type of article gives readers something to take home with them if they’re researching before a purchase. It provides solid information they can use to ask questions – the right questions – when they’re ready to buy. For companies who know their product outshines the competition, this type of article is ideal. With many purchases researched online first, not only does it give measurable brand awareness, it prequalifies shoppers before they’re ready to visit a brick and mortar store.