The Twilight Blog

In previous blogs I’ve written about storytelling, polls and connecting with your audience. In this blog, I’d like to talk a little bit about social media exposure and awareness, specifically using LinkedIn. If it isn’t something you’ve given airtime to then try it, make this year a year for being seen and for all the…

LinkedIn is a fascinating tool for the cleaning professional for several reasons. Firstly, it allows people to act as an ambassador for their company – no hiding behind Twitter or Instagram handles – you and your background are visible to all – although not all history is relevant to your current career path. What this means is that anyone who…

Staying on top of the news can at times be overwhelming. At times there’s so much going on, not just in the UK, but Europe and the US. Not a day goes by without some controversial standpoint or political issue being discussed all over the internet. This post will look at creating customer engagement by…

Stories and storytelling have been part of human life for centuries, from sharing hunting stories around the campfire to downloading podcasts. It’s a great way of being part of a shared community by reliving common experiences amongst friends, neighbours and others who want to listen. And, as many sales and marketing people will no doubt…