Every domain extension that you’ve heard of – .com, .net, .asia – all of them are rife with the things you’d find in the seedy porn underbelly. Evidently, sex sells.

Stuart Lawley, a London-based businessman has brokered a new deal with ICANN (Internet Corporation for Assigned Names and Numbers) that’ll ultimately make him the sole purveyor of all domain names that end in dot-xxx. In simple terms, Lawley is the new porn king and he’s sitting his heinie on a stack of internet gold that’s worth an excess of $200 million. Think about it this way. If the Sex.com acquisition drew in an estimated $14 million, the new .xxx extension opens up a whole plethora of possibilities that capitalize on the sexy-time of web surfers. That means lots of money and lots of innocent words dirtied because of the .xxx extension. Imagine sex.xxx or even puppy.xxx. Eew. This isn’t the first Lawley tried to pass the dot-xxx extension. But after $6 million, a lot of porn lobbying and arbitration, things are becoming a very sticky reality. According to Lawley, he’s gonna regulate dot-xxx with a 7 person board; among these are porn-players (actors?) and child-protection advocates. But things are brewing… Christian groups such as Family Research Council and even porn giants (ew) are mad pissed at Lawley. John Sander, VP of marketing and development at Kink is seeing it as a large annoyance.

But bottom line?
Lawley has made himself yet another fortune, despite the perceived opposition from other organizations.