Seriously, California-based Patsi Krakoff and Denise Wakeman have a consulting firm called The Blog Squad that will analyze your blog for a fee and recommend changes to increase your readership. Between them, Krakoff and Wakeman say they have 10 blogs and 17 years worth of Internet experience.

They offer a "blog crisis prevention program" and offer extreme blog makeovers (four weeks of blog coaching for $850) for the dullest of the dull.

In this week's Blogger Q&A, we asked Blog Squad member Krakoff about the blog pimping business:

Q: How did you get the idea to start The Blog Squad?

Krakoff: When my partner Denise Wakeman and I started blogging in 2004 both our jaws dropped open! We experienced a surge in web traffic and new clients. Light bulbs went off: we saw how powerful a blog could be for other small businesses and consultants.

People started asking us to fix their blogs, and so we wrote an ebook, Build a Better Blog: the Ultimate Guide for Boosting Your Business with a Professional Blog. We came up with the name because it described us to a tee: a dynamic duo out to save your blog!

Q: What are some of the common mistakes people make with their blogs? What makes a successful blogger?

Krakoff: People often don't put their name up in the header; this is a missed opportunity for branding. Blogs are conversations with readers and they want to know who you are. Success comes from frequently posting interesting, relevant information your readers can't find anywhere else. You have to be willing to express your opinions, stay on top of your industry, and engage your readers in a conversation.

Q: You recently did a makeover of Jersey blogger Susan Lanza's site. Tell us about that project.

Krakoff: Susan Lanza has a Dementia Caregivers blog, certainly a well-needed resource for families of people in long-term care situations. Her blog had good information, but needed a few tweaks; she needed to post more frequently, and bring herself into the picture more, make it more personal. We reviewed her blog using Camtasia video recording and sent it to her to view online, and Susan continues to make improvements based on our critique.

Q: You preach against having a "boring" blog. How does a blogger know if his or her blog is "boring"?

Krakoff: If a blogger doesn't have many readers, or many subscribers and nobody's commenting - that's a good sign they have a ho-hum blog.

There are two cardinal sins: using a business blog as a personal diary (nobody cares what you had for breakfast) and the opposite: not bringing yourself into the picture enough.

In other words, a blog author can disseminate information without expressing a personal opinion or perspective. The result is nobody comments. You have to share what you think and then ask readers what their perspectives are. They aren't going to comment if you aren't sharing first.

Q: You qualify as a veteran in the relatively new blogging business. How do you see the blogosphere changing?

Krakoff: There will be more blogs, and more websites built on blogging platforms. This means readers and visitors can interact easily with the professional and the business. People will ask, not for your business brochure, but for your blog URL so they can read what you have to say online.

If you don't have a blog, they'll be doing a search for your name online and you may be difficult to find. If they can't find you online, how can they research you and trust you?

Q: What blogs do you read on a regular basis?

Krakoff: I try to stay current with the blogs about blogging and Internet marketing. As a retired psychologist, I also read a lot about the brain, and how that ties into marketing and online selling. Like all marketing, blogs can be very effective when you pay attention to your relationships with your readers. And I read many of our client's blogs so that, as The Blog Squad, we can swoop down from the Blogosphere whenever one of them needs a pep talk!

Q: Anything you'd like to add?

Krakoff: Blogs have changed the way professionals can get found on the Web and have a voice. Those who write well have a great opportunity to publish their messages and get easily found on the Internet. It's leveled the playing field for small businesses that can be found and heard just like the big corporations.