Search Engine Land is a must read hub for news and information about search engine marketing, optimization and how search engines such as Google, Yahoo, Microsoft Live.com and Ask.com work for searchers.
News and information about search engine marketing, optimization and how search engines work for searchers.

What does ad testing look like when you’ve got responsive search ads, two headline text ads, three headline text ads and multiple descriptions all running in your ad groups.
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The extended partnership will make all Yahoo search inventory available through the Bing Ads platform. Bing Ads will continue to serve all AOL search inventory.
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In comparison with other ad placements, Gmail ads are less competitive and can help build brand awareness from within a potential customer's inbox.
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Quality answers in plain language land in Google's answer box and "People Also Ask." Here’s how you can improve your website's chances as a featured snippet.
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Changes to the core concepts of quality and authority over the past year have altered the course of SEO forever, with Google both improving algorithms and increasingly relying on human “quality raters.”
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In this case study, a focus on keywords and cleaning up data to better understand CRO led to a 55 percent decrease in purchase CPA and larger deal size leads.
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Implementing a hybrid approach to your Amazon marketing strategy for both paid and organic optimizations will ensure visibility across results pages.
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This year may (finally) see the end of feeds, but we can also expect an increasing adoption of smart shopping campaigns and more advanced bidding strategies with Bing Ads for smaller budgets.
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Take notice, Google is testing a more prominent look for the messaging feature in the local search results. Is your business ready to manage text messages from your customers?
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Companies should focus on working seamlessly across all channels, consolidating recurring tasks, leveraging data and instilling credibility in all aspects.
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Data-driven digital marketing expert Simon Poulton outlines opportunities in various solutions to customize dimensions for more focused analytics reporting.
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Significant shifts toward more automation affected nearly every aspect of the paid search landscape in 2018, and there were other important developments that will have a lasting impact in the new year.
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Rebecca Stone, LiveRamp’s VP of Marketing, discusses what needs to happen for smart speakers (and displays) to realize their marketing and commerce potential.
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SEO expert Fili Wiese explains some nuances of Google penalties in disavowing links, dealing with past penalties and domains issues for small business websites.
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During a Dec. 11 hearing, congressional representatives questioning Google’s CEO demonstrated their lack of knowledge about how search engines actually work.
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Our keynote speakers at SMX West will have their crystal balls on hand and promise a compelling and thought-provoking look at what the future has in store for search marketers.
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For YouTube TrueView and bumper ad campaigns, TV screens targeting is enabled as a device type in the UI and can soon be managed via the API as well.
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