My Wines

My Cellar

In July 1996, Roger Louer and several of his best friends bought 11 acres of vineyards in Napa Valley, near Calistoga, along with the Blossom Creek Cottage. Originally, there was no plan to create a winery. But after a few years of selling grapes to some of Napa's top wineries, they decided to take the plunge into the winemaking world. Roger writes: "Friends from around the Country would come v... Read more

In July 1996, Roger Louer and several of his best friends bought 11 acres of vineyards in Napa Valley, near Calistoga, along with the Blossom Creek Cottage. Originally, there was no plan to create a winery. But after a few years of selling grapes to some of Napa's top wineries, they decided to take the plunge into the winemaking world. Roger writes: "Friends from around the Country would come visit my wife and me, stay in the Blossom Creek cottage, and begin to become emotionally invested in what we were doing. So I thought, why not invite our friends to become part of the winemaking process, and make them partial owners? Sharing that process with our friends has been the key to our success. With partners all over the country, we have ambassadors in many major US markets. They help gain recognition for the brand by introducing it to their favorite retailers, restaurants, and distributors in their own backyards. This grass roots approach has been crucial to our growth, since national marketing on this level is often too exhausting or expensive for young wineries." Read less