Several Swedish online retailers have begun listing ASUS GeForce GTX 660 Ti DirectCU II graphics card ahead of its worldwide launch. The card is listed at roughly 3,350 to 3,551 Swedish Kronor (US $492 to $521), including local taxes. The lowest price before taxes is 2,679 Kronor ($393.5). Looking at these prices, we expect US pricing to be in the $380-$420 range, before taxes. None of the retailers detailed the card, let alone post pictures of it. Based on the 28 nm GK104 silicon, the GeForce GTX 660 Ti is expected to feature 1,344 CUDA cores, and 2 GB of memory across a 192-bit wide GDDR5 memory interface.

We get the same but save 5% on the sales tax Apparently we have the best National health Service in the world, however the government takes almost £1000 each month off me to pay for all that so I begrudge the sales tax nonetheless.

Don't forget these are Swedish price for a product thats not out yet, Swedish things always cost more than American counterparts and pre-order GPU's always cost more. I expect 660Ti to price around $300 and GTX 660 around $250

Agreed about the Swedish price being excessive. It irks me that people get reamed solely based upon where they live. Take a look at our Australian friends. Anyway, I am still of the opinion that all of these Nvidia prices are whacked right now because the current GTX 680 was originally slated to be the GTX 670 and everything has been a clusterfuck since then.

Agreed about the Swedish price being excessive. It irks me that people get reamed solely based upon where they live. Take a look at our Australian friends. Anyway, I am still of the opinion that all of these Nvidia prices are whacked right now because the current GTX 680 was originally slated to be the GTX 670 and everything has been a clusterfuck since then.

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Going by what they did with Fermi, IMO the current 680 (fully enabled GK104) would've been called 660Ti. The proper 680 should've been GK100, and 670 a cut-back version of that. Hopefully AMD does well with the 8000 series so GTX780 gets the full GK110 part, otherwise we might not even see big Kepler outside of Teslas and Quadros.

@ jihadjoe. I think they will release the GK110 early next year or maybe a little later because otherwise they will be giving up market share to AMD for customers that need a GPU for gaming and compute. I'm thinking that the true Kepler Flagship will fill that need very nicely. I'm hoping that Nvidia takes off the kid gloves on this one. So what if it's a 250 watt card? If you game 20 hours a week on average then the difference between 190 watts and 250 watts is a whopping 78 cents more per month on the power bill at 15 cents per KWH and if you need to run it 24/7 maxxed out then we're at $6.57 a month. I use my desktop rig for gaming only and I use my laptop for surfing the net and email so power consumption is a non-issue for me. They could ramp the GK110 up to 300 watts and I wouldn't bat an eyelid. I have plenty of case fans just sitting in a box collecting dust. Bring out the big gun Nvidia.

Not to forget the 7990 is gonna be launched at around the same time as the 660s.

They might be setting themselfs up for a holiday surge but by that time like last year we are gonna be hearing AMD make noise on Sea Island. News started 2 months prior. So after a month of Nvidias full line up finally being released they will have to content with AMD new line shortly there after.

7970 news started trickling in after Halloween and early reviews started popping up around christmas.