AMP ACCELERATED MOBILE PAGES PROVIDE A GREAT USER EXPERIENCE ACROSS MANY PLATFORMS WITH INCREASED SEO

The Accelerated Mobile Pages Project (AMP) is an online publishing format, originally created by Google as an alternative to Facebook’s Instant Articles. It’s a way to optimize web pages for mobile browsing using a special code–AMP-HTML.

According to Google, “The AMP Project is an open-source initiative aiming to make the web better for all. The project enables the creation of websites and ads that are consistently fast, beautiful and high-performing across devices and distribution platforms.”

AMP is important because it helps web pages load faster which potentially improves usability and convinces visitors to stay longer on your site engaging with your content. The logic is straightforward: faster load time leads to better engagement, which reduces bounce rate and improves mobile ranking. AMP has the potential to make your visitors happy, which means a lot to Google. And if you please Google, you get higher rankings, bring in more traffic, and increase revenue.

In Summary, AMP naturally ties your site to Google. This is an awesome benefit of turning on AMP for your site. Enable (turn on) AMP on your site today and get a Valid AMP URL for your website.

You can use Google’s AMP Test to confirm whether a URL is valid or not. Simply navigate to their validator, paste your AMP URL and click Run Test. Alternatively, you can simply look out for the AMP “lightening bolt” icon in Google search results. Please get in touch with us to TURN ON AMP on your website and get a valid AMP URL for your website.