Tag: best comments plugin

Artificial intelligence has long been the domain of science fiction fans and film buffs, but the ever-improving technologies of our age seem to be bringing us increasingly closer to that point where machines solve problems even better than humans and even take over the world. According to Stanford, AI is “the science and engineering of making intelligent machines, especially intelligent computer programs. The ultimate effort is to make computer programs that can solve problems and achieve goals in the world as well as humans”. The major goal here is to make a machine or code that can learn. According to Elon Musk, AI is humanity’s greatest existential threat. And if that’s not bad enough, Stephen Hawking says we “couldn’t compete and would be superseded by A.I”. But for now, at least, AI remains mostly bound to the realm of helpful smart home gadgets and personal assistants.

source: zdnet.com

Why voice is so important

So given the terrifying and amazing potential in AI, what’s new in 2016? Interestingly, the voice seems to be one of the new and important things in this domain. Ok, so AI has had a voice for a long time (whether it is Siri or Alexa or HAL from Stanley Kubrik’s epic 2001: A Space Odyssey), but voice has made some interest leaps and bounds lately. Google’s DeepMind just produced some of the most realistic machine speech to date. It is based off real human speech. DeepMind is Google’s AI branch, initially, a small British company that was later acquired by the tech giant, and interestingly, was also responsible for creating Google’s ethics board. Read up on some interesting facts on DeepMind here.

The recipe for voice

So how do these incredibly intelligent AI’s put together realistic sounding human voices? Well, there are actually a few alternative ways of doing this. Google’s system is known as WaveNet and works on a base of real human voices; it generates voices by sampling real human speech and directly modeling audio waveforms based on it. Other well-known technologies like Siri and Alexa literally piece together a patchwork of spoken words to create each sentence. Siri’s voice is actually recordings from a voice actress called Susan. But there is an alternative to using real human speech, and it involves computer generating a voice based on sounds and grammar rules. But though it might sound promising, for now at least, computer-generated voices still sound pretty robotic and are not nearly as pleasant to listen to as Siri/Susan.

Finding the right voice

It’s pretty complicated to find a voice actor or actress and record every possible sound they can make and then somehow patch them all together to make a relatively natural sounding AI or personal assistant voice. And as if this wasn’t enough to worry about, finding the right kind of voice presents yet another challenge. Voices are powerful and personal instruments that can have a huge influence on our perception of the world. Ultimately, any choice of voice has implications for design, branding or interacting with machines. A voice can change or harden how we see each other. There seems to be a prevalence of Caucasian female voices when it comes to smart homes and personal assistants, but ultimately there is no one voice setting for all and most savvy companies are realizing the important of local voices and nuance (Siri, for example, has “Karen” from Australia, “Moira” from Ireland and more). As AI continues to grow and learn, voice grows with it, and new voice technologies are continuing to leapfrog us into the future.

Heyoya is a game-changing comment and reviews platform that brings voice to e-publishers and e-stores, improving sales and user engagement by allowing readers to express themselves beyond the medium of text. Heyoya’s new Receiver plan allows for quick and easy below-the-fold monetization. Heyoya is a game changer for websites and is proven to increase brand affinity and the quality of user-generated content.

You’ve probably heard the term “digital health” but what does it actually mean, and what is including within it? Essentially, digital health is a field that marks the convergence of the digital revolution with new health technologies, healthcare, the genomic revolution and more. It is transforming the field of medicine in terms of the way we diagnose and treat different illnesses. It is empowering individuals to better understand and care for their own health and lives in a multiplicity of ways including wearables, apps, the IoT and more. In 2015 a total of $4.5B was invested in digital health as the industry expanded massively across the globe. There were also 187 different M&A deals in this field in 2015 alone.

Source: storyofdigitalhealth.com

Within this rapidly growing field, there has been an interesting emergence of voice-based digital health solutions. In some instances, smart sensors and machine learning are coming together to help diagnose voice disorders. The use of non-invasive wearable technology can actually identify vocal polyps (a painful condition that often affects singers). And this is just an initial example of the application of machine learning and wearables. In the future, the same technologies could potentially help to diagnose a wide range of conditions.

But as well as voice helping to do the obvious in identifying specific voice disorders, the combination of voice and technology may also have wider applications in the field of healthcare. Cutting edge technologies are already able to analyze the emotions of speech, opening up the possibility of using voice-driven analytics as a new big data tool to help determine the likelihood of elections or the overall mood of a city or nation. But beyond this, there is evidence that simply analyzing your voice in the correct way can reveal stress, depression and other health issues.

While there is no miracle cure to “hearing” health issues in your voice, keeping track of the way you speak and how your daily speech compares to a baseline could identify multiple health conditions and apparently even tell you if you are suffering from heart disease. This is the kind of technology that could easily be adapted to handheld devices or incorporated into voice-activated personal assistants such as Siri.

And as well as empowering patients with apps and easy to use devices, voice-based digital healthcare is also helping clinicians reach a greater degree of accuracy and better care for their patients. Easy to use software can help clinicians to streamline clinical language understanding and clinical speech recognition. There are now a plethora of voice-based productivity apps that can help with coordination, patient care, diagnostics and more.

It looks like voice will play a critical role in the future of digital health care. With voice analytics helping diagnose disorders and voice-activated software helping health providers improve the way they work, the future looks to be increasingly wireless and voice-based. And in addition, the move towards voice and digital means the future of big data in the voice arena is set to be enormous. All in all, voice has arrived and is changing the way we care for our minds and our bodies.

Heyoya is a game-changing comment and reviews platform that brings voice to e-publishers and e-stores, improving sales and user engagement by allowing readers to express themselves beyond the medium of text. Heyoya’s new Receiver plan allows for quick and easy below-the-fold monetization. Heyoya is a game changer for websites and is proven to increase brand affinity and the quality of user-generated content.

Do you remember the movie Her where (spoiler alert) a man basically falls in love with his computer operating system? The movie introduces us to a brave new world of voice where flesh and blood personal assistants are a thing of the past and where Siri has evolved to scary new heights. The crazy thing is that this level of voice control doesn’t even seem very farfetched. Ok, so maybe the current voice-based technologies and operating systems haven’t quite evolved to the point of singularity, that potentially terrifying place where artificial intelligence overtakes mankind, but even with today’s technologies, the voice seems to be hurtling us forward into the future.

Source: quotesgram.com

New hardware aside, this month marked the launch of iOS 10, and with it a much more advanced voice technology. Siri has added features that allow you to better control more apps and even send messages through third party apps (yay!). Multitasking is a lot better and Siri has even extended its field of control into smart homes. So now you can control the temperature, humidity, security (and more) of your home through voice. Siri is basically already a functional personal assistant even if her voice isn’t quite as sexy as Scarlet Johansson’s. And if Siri isn’t good enough for you, then check out the next generation of Siri, an artificial intelligence called Viv, created by the founders of Siri (they left Apple and now they want Viv to reach every one of your devices).

And the thing is, the voice is everywhere, not just on your phone. Through Kaizena, for example, the voice is revolutionizing education by allowing teachers to give their feedback to students in the form of a voice recording that is linked to specifically highlighted text. This is much more personal and a lot less ambiguous than the comments feature in standard word processing software. Even better than that, speech is a whole lot faster than type and doesn’t require your hands. So you can create totally hands-free comments in seconds.

So what has voice done to change the world of e-commerce? Well, in recent years consumer-generated content has arguably overtaken brand created materials in terms of importance. One of the biggest components of this is product and service reviews. Pretty much every e-commerce platform, store and marketplace have some sort of reviewing platform to allow customers to express their opinions. Voice is now entering the world of e-commerce and changing the way customers interact. With Heyoya, customers can share voice snippets instead of text, and store owners can share product pitches, special offers and more, in a way that is much more personal.

And voice is also influencing the blogosphere (and we are not just talking about vlogging). Written blogs always take the time to find striking images and infographics to support their stories, but voice adds another unique dimension. With voice comments, bloggers can literally hear their reader’s opinions, eliminate ambiguity and react faster. And using voice comments is a great way to help a blog stand out from the crowd in a world that is still primarily focused on text, GIFs and emojis.

Heyoya is a unique comment and reviews platform that brings voice to e-publishers and e-stores, improving sales and user engagement by allowing readers to express themselves beyond the medium of text. Heyoya’s new Receiver plan allows for quick and easy below-the-fold monetization. Heyoya is a game changer for websites and is proven to increase brand affinity and the quality of user-generated content.

If you have an online blog or website, you likely already have some sort of comments platform where readers can write their thoughts and opinions. But having a comments section somewhere down at the bottom of your blog is not enough. It’s time to leverage your comments section because it is actually one of the most important parts of your blog. Here are a few reasons why it’s so important and a few ideas for how to get the maximum from your readers.

Comments keep users on your blog for longer

There’s nothing like a few juicy comments to retain your reader’s attention and keep people on your site for longer. However good your blog is, if there is no debate around it, it is likely people who visit your site will simply leave once they’ve read the blog (or section of the blog) that interests them. An active comments section creates interest and means readers are more likely to convert and more likely to click related links to ads and content. A great way to make sure your comment section kicks off to a good start is to write the first comment yourself. Make sure that it is meaningful and more than just a handful of words. Alternatively, you can include a call to action at the bottom of your blog post. This can be something very simple, like asking your readers directly to write their opinions in your comment section.

Comments make things social

Having an active comments section where users frequently talk to each other is essential to creating a blog that is both dynamic and social. With enough activity on your blog, you also increase the backlinks to other websites and by doing so improve your SEO. So ultimately, comments help drive traffic to your blog and are therefore indispensable. If you are having trouble getting a conversation rolling and are stuck with a few isolated comments, you can start by replying to your user comments. The best approach is a simple one, so trying something personal and honest is a great start. A good approach might just be to thank them for commenting and ask a short question that relates to their comment.

There is a comment revolution in progress

If you’ve been on the internet any time recently you are probably all too familiar with a world of comments that is almost exclusively text-based. Ok, now and again a handful of emojis will appear, and of course, sometimes, entire comment streams will be based purely on memes (there are even entire wiki how’s explaining how best to use memes). But still, overall, comment platforms remain surprisingly traditional. However, things are finally starting to change and a number of comment widgets and platforms have recently appeared that go beyond text and venture into the worlds of images, videos, and even voice. A great way to truly leverage your comments section is to do something unique with it.

Heyoya is a unique comment and reviews platform that brings voice to e-publishers and e-stores, improving sales and user engagement by allowing readers to express themselves beyond the medium of text. Heyoya’s new Receiver plan allows for quick and easy below-the-fold monetization. Heyoya is a game changer for websites and is proven to increase brand affinity and the quality of user-generated content.

If you have a fabulous website and a dedicated user base, you might be dreaming of ways to quit the day job and somehow turn your website into a viable stream of income. Or maybe you just want a bit of extra cash on the side. In both cases there are many different strategies for turning the effort invested in your website into cash; some are relatively easy to do while others take a lot more time and effort. Here are some recommended ways to start.

Sell ad space

If you haven’t started doing this already, it’s definitely something worth looking into. You can literally sell the real-estate on your website and this can be areas on the top, to the side and also underneath your text or content. In general, pricing depends on how much traffic you have on your site. If you are pulling in high numbers, that’s great because you can charge more, but if your numbers are relatively low, your prices will be too. This mode of monetization can generate anything from a few hundred to many thousand dollars per ad depending on how many users you have on your site. If you choose to do this, it’s worth advertising your real estate on advertising marketplaces like admarketplace.com.

Source: trekadvertising.com

Use an advertising widget

There are so many endless and diverse ways to advertise. Apart from selling ad space you can use pay-per-click advertising, affiliate advertising, in-text advertising and much much more. The great thing about ad widgets is that they can give you a combination of different advertising options in an easy to use and stress-free way. Before you choose what to use, take some time to research the different advertising options and figure out which is the best fit or combination of fits for you.

Try video and/or audio ads

You might have thought quite extensively about text and visual ads. Maybe you’ve already sold a few. While they can generate a good amount of revenue for your website, it might be worth exploring other mediums and trying out video or audio ads. The usual format for these is pop-up ads which your users or readers are obliged to watch or listen to. They are better at generating revenue because of this, but on the other hand, they can be very annoying. The key is to choose the type of video and audio that would actually interest your users rather than alienating them with endless intrusive pop-ups.

Focus on below-the-fold advertising

The real estate at the very very bottom of your content or text is often ignored. Maybe you’ve thought about selling the real estate here, and if you have you are probably thinking it is worth a lot less than the large banner ads users see the second they get to your site. The truth is, the below-the-fold ads can give a lot more bang for your buck since the users who take the time to pay attention to your content and get to the bottom of your web pages are those who are most engaged.

Heyoya is a unique comment and reviews platform that brings voice to e-publishers and e-stores, improving sales and user engagement by allowing readers to express themselves beyond the medium of text. Heyoya’s new Receiver plan allows for quick and easy below-the-fold monetization. Heyoya is a game changer for websites and is proven to increase brand affinity and the quality of user-generated content.

For more information about Heyoya, or to start using Heyoya’s Receiver plan and start earning money today, click here.

If you are running a business, and especially if that business has an online presence, it is crucial writing a blog. You might think that everyone has a blog and that their value has deteriorated now that millions of people are posting about trivia like their cat’s playing habits or their most recent breakfast. The truth is blogs are not just nice to have; they are now the must-have marketing tools of our generation. But if you are still not persuaded, here are a few reasons why they are so important.

Blogs drive traffic to your site

Driving traffic to your site means more users, and ultimately more conversions and purchases. Of course, there are many many different ways to do this. You can spend your marketing budget on banner ads and retargeting campaigns. However, this is very capital intensive and doesn’t guarantee high returns. Sharing content on social media is a great way to spread the word about what your business but it is important to have good content to share. Writing high-quality blogs is a way to organically generate content. It means that people will come to your site because they are genuinely interested in what you have to say. This also means they will be likely to stay on your site for longer. And finally, blogs mean you have better content to spread on your social networks.

Blogs improve your rankings

Search engines love blogs. Google’s constantly improving algorithms will rank you higher if you have original content. You are much more likely to turn up in someone’s search results if you have frequent blog posts. You can also cross-link to other websites and blogs through your own blog, which moves the search rankings even further in your favor. And finally, there are also a number of great SEO plugins that you can use, for example, blog platforms like WordPress offer SEO packages.

Blogs expand your horizons

Writing a series of content blogs makes you push through the easy and obvious subject matters and work to research and understand more about your business and industry. Writing a content series makes you really stop and think and also encourages you to seek out new information. It also keeps you up-to-date on the other blogs and news sites out there since one of the best ways to get inspired is to read up on your field in other blogs. But together with expanding your horizons, writing a frequent blog helps you to focus your marketing strategy since you need to plan topics and deadlines in advance.

Blogs give you a voice

In many ways, your branding comes down to the tone of voice. Your readers will notice the way your tone and the way you brand your business. And one way to really pin down the right tone of voice and convey your messages to your reader is through a blog. The magic of blogs is that they are a conversation, so as well as expressing your brand, blogs also empower your users and give them a voice. Every time a user writes a comment likes a blog or interacts with your contact, you are increasing your user engagement, decreasing bounce rates and very likely increasing your sales.

Heyoya is a unique comment and reviews platform that brings voice to e-publishers and e-stores, improving sales and user engagement by allowing readers to express themselves beyond the medium of text. Heyoya’s new Receiver plan allows for quick and easy below-the-fold monetization. Heyoya is a game changer for websites and is proven to increase brand affinity and the quality of user-generated content.

The word ‘ambiguity’ comes from the Greek word ‘ambi’ which literally means two. The term originally referred to words or terms that had two or more meanings, but over time it has come to refer to a multiplicity of meanings or lack of singularity in expression. Of course, different languages have different degrees of ambiguity, and arguably Latin has the most, especially when it comes to nouns. But the English language is unquestionably full of a great deal of ambiguity too.

Ambiguous language is the source of a lot of great literature. Just think of Hamlet’s “to be or not to be”. If we knew exactly what he was talking about here, we probably wouldn’t have had decades of Shakespeare commentators work on volumes of different interpretations. In poetry, ambiguity can be surprising and delightful. Words work because they have other meanings, or suggest other things. However, in the online world, ambiguity can be very problematic.

If we break communication down into its basic element we find that it consists of three major components: body language, the tone of voice and the content of our words. When all three are used together, there is arguably greater clarity. If the words have a double meaning, the tone of voice can help us figure out if the meaning is ironic, happy or sad. Body language is another way for us to decode meaning. The actual meaning embedded in the words themselves makes up only 7% of the total meaning of anything we say. It’s a shockingly low number.

In the online world, the vast majority of what we say is conveyed in words alone. Even with the addition of static images there is a huge amount of ambiguity. Just think about dating profiles. How easy is it to figure out what someone means or what someone is like from only reading their words and seeing a few heavily photoshopped images? Without tone of voice and body language it becomes so much harder to read people.

Similarly, if you try responding to opinions online or start to have a conversation about anything, things can get messy pretty quickly. Now, obviously, there are a lot of online trolls or people who are angry and just looking to pick a fight. But, a lot of the misunderstandings found on online comments come down to the fact that they simply don’t understand each other’s meaning, because language is fundamentally ambiguous. And now add in the fact that a huge number of people are communicating in a language, which isn’t even their mother tongue.

So, language is ambiguous; it’s a fact. So, what can you do about it? Well, the good news is that while the web has been heavily reliant on text for a long time, other mediums help to reduce ambiguity and increase user engagement. Videos are the obvious way of doing this. In keeping with this, Facebook’s recent algorithm update heavily favors video content. But, if video comments sound a bit overwhelming, there are other things you can try.

A great way to reduce the ambiguity of user comments and reviews is to try a voice-based system. This way comments don’t drown out your original content but allow users to have a voice and express themselves in a way that takes both content and tone of voice into account. If you haven’t already, it’s time to explore voice-based comments and reviews platforms.

Heyoya is a unique comment and reviews platform that brings voice to e-publishers and e-stores, improving sales and user engagement by allowing readers to express themselves beyond the medium of text. Heyoya’s new Receiver plan allows for quick and easy below-the-fold monetization. Heyoya is a game changer for websites and is proven to increase brand affinity and the quality of user-generated content.

Website owners and content writers often wonder what the trick is to creating successful viral content. How can you ensure that your creation (be it a product, blog or article) spreads like wildfire and starts to ‘infect’ the Internet. Sometimes the whole concept of viral content is almost like a black box – it isn’t always clear why one article about politics or dogs or food or toys goes viral when so many others do not. However, there are some tips and tricks that can come in useful if you are trying to make your content more viral.

First of all, there are experts out there like Professor Jonah Berger from Wharton who specialize in researching the ways media goes viral and what makes it most likely to do so. The main takeaways from his research are that useful content gets shared more often, and content that is both more positive and more emotional is much more likely to go viral. So making things more likely to go viral can be brought about by tweaking your content to make it more useful and/or more emotional. High-arousal emotions are the key to getting people worked up enough about content to not just read but also actually share. And clearly this makes sense; when we read something that makes us care or cry or fill up with rage; we are more likely to do something about it.

Media hooks are a great way to help content go viral. Just think of all the titles you have seen online lately like “12 ways to…”, “Click here to find out the amazing secret…” and so on. Lists and tips are a great way of getting readers to click and share. Busting common myths or challenging common knowledge is another great way of grabbing your reader’s attention. Trusted articles (ie. ones that tap into known experts or reliable sources) are also a great way to get people interested, and failing that people love visuals so infographics are always a good move.

It’s a good idea to understand the motivations that make people actually share the content that they read. Top reasons included sharing useful content and self-fulfillment, but one of the most important reasons mentioned in a survey of 2500 people carried out by the New York times was to grow and nourish relationships and stay connected with each other. So sharing content is not just about the content itself, but about people’s wider networks and the ways in which they stay connected.

Couple these tips with a great website UX and easy to share comments and your users will have an even greater ability and incentive to share not just your content, but their own comments and conversations too. A great way to improve the viral effect of content is to include different modalities. Most content creators know the importance of visuals and don’t just rely on text, but it can also be useful to incorporate audio or even voice snippets. Today there are platforms available that enable you to share and comment on content not just through text but also through voice.

Heyoya is a unique comment and reviews platform that brings voice to e-publishers and e-stores, improving sales and user engagement by allowing readers to express themselves beyond the medium of text. Heyoya’s new Receiver plan allows for quick and easy below-the-fold monetization. Heyoya is a game changer for websites and is proven to increase brand affinity and the quality of user-generated content.

For more information about Heyoya, or to start using Heyoya’s Receiver plan and start earning money today, click here.

Unfortunately, apart from the bad reviews that are genuine complaints, there are many incidents of fraud, where companies have created bad reviews of their competitors just to make them look bad (there was a famous case where Samsung created bad reviews for HTC for example). And then there are often fake reviews, from annoyed or bored people who might not even be customers. In a climate in which it is so easy to fake an online presence, increasing measures are being taken to ensure the credibility and authenticity of online reviews.

Online reviews (provided they are authentic) provide a guaranteed stream of user generated content. This effectively translates into fresh and unique content for search engines, which dramatically improves search rankings for any business. This is a type of content that can really help differentiate products and services in search rankings. Reviews ultimately help to increase the breadth of language and content on a web page, driving more traffic to sites and especially long-tail traffic (ie. users with less conventional search terms).

While bad reviews might be negative, a few bad reviews have actually been shown to make websites appear more authentic. Just think of it – would you really believe there is a product or service out there with 100% positive reviews? It’s genuinely almost impossible to please all of the people all of the time, and a few bad reviews are nothing to be ashamed of. Having said that, it’s always important to react to reviews, to try and address the issues and to attempt to turn an angry customer into one that has received a high level of customer service.

In many ways, online reviews are a digital form of word of mouth. People trust other people who have first-hand experience much more than brands talking about their own strengths. And a word of mouth is as powerful as ever, accounting for 20-50% of all purchasing decisions. Today there is a wide range of online platforms that aim to facilitate this new form of digital word of mouth, but the majority of platforms are still relatively traditional text-based platforms or widgets.

Very recently there have been a number of new technologies, which use diverse media for reviews, and initial studies have shown that incorporating media other than text (so images, video and audio) can lead to an even greater positive response and higher conversion rates. Most websites remain stuck with traditional text-based reviews so this is actually a great way to differentiate an e-store while continuing to grow a trusted and trusting customer base.

Heyoya is a unique comment and reviews platform that brings voice to e-publishers and e-stores, improving sales and user engagement by allowing readers to express themselves beyond the medium of text. Heyoya is a game changer for websites and is proven to increase the quality of user-generated content while authenticating reviews and preventing spam and fraud.

For more information about Heyoya, or to start using Heyoya’s Receiver plan and start earning money today, click here.

Are you a website or e-store owner? Have you just completed the finishing touches on your incredible e-store, or written the latest brilliant article on current affairs? That’s great, but unfortunately, it doesn’t necessarily translate into higher user engagement. If you are creating content just for the pleasure of writing than who cares, BUT, if you are looking to increase conversion rates, improve user engagement and generally decrease bounces and increase web traffic, you need to do more than provide a great landing page.

There are no easy or miracle solutions to boosting user engagement, however, there are a lot of different strategies, tactics and technologies out there. The trick is to find the one or the mix, that works best for you and your site. But before you do any of that, it’s best to start with some data.

Do your research

In order to effectively engage your users, you should aim to find out as much about them and their habits as possible. You can do this by using your basic website analytics and gleaning as much info as possible. There are also a number of specialized analytics services and platforms that can help you analyze user data in greater depth. Each platform has its own strengths and weaknesses; for example, some are better with mobile analytics and some desktop, so it is worthwhile taking some time to look at the options and read up on what customers have to say.

Keep your users coming back for more

Many visitors will only ever come to your site once, and this is bad news when you are looking to increase engagement. So what can you do? One thing to keep in mind is the importance of first impressions. To keep users coming back, carefully think through the user experience of your site. Make sure you don’t overwhelm them with product descriptions or content so you can have them gradually engage while you provide more and more value over time.

It’s all well and good providing an excellent first impression and a great website experience, but sadly this won’t necessarily help much once users have logged off and forgotten all about the great article you just wrote. One way to keep them engaged is through retargeting campaigns, and this can be via email, web banners and more. It is vital to tap into your users’ actual interests though, because mindlessly sending website content or reminders to log in will just feel like spam. So once again, the focus should be on the value you can provide to readers or users.

Go beyond text

If you have a content site, you are probably focused primarily on the actual content of your site. Now, the text-based content itself is very important, but it is also important to utilize other mediums to keep audiences engaged and interested. For one thing, compelling or striking videos or images can go a long way. If you have an e-store, maybe you have already aced your product images, but you can still diversify the way you communicate with your customers. And a great way to do this could be to add some voice snippets or audio content to your site.

Heyoya is a unique comment and reviews platform that brings voice to e-publishers and e-stores, improving sales and user engagement by allowing readers to express themselves beyond the medium of text. Heyoya’s new Receiver plan allows for quick and easy below-the-fold monetization. Heyoya is a game changer for websites and is proven to increase brand affinity and the quality of user-generated content.