Imagine a place where people go to actually watch ads and where marketers can take all the time they want to unfold a story. That magical place is called YouTube and UPS shows us how it’s done: If you can count on anything during the holidays, it’s advertisements that take aim at your heart — [Continue Reading…]

Thanks to Tim Kastelle for recommending this awesome book for thought leaders or “idea entrepreneurs” as the author calls them: In Breaking Out, idea developer and adviser John Butman shows how the methods of today’s most popular “idea entrepreneurs”—including dog psychologist Cesar Millan, French lifestyle guru Mireille Guiliano French Women Don’t Get Fat, TOMS founder [Continue Reading…]

Why settle for being a rockstar on one social network when you can amp multiple platforms all at once? Please give me 5 minutes of your life… Here’s what posts added via the autoschedule feature look like in the publishing queue. You can click the image to enlarge… Related articles Hootsuite Professional Review (business2community.com) Why [Continue Reading…]

I think author Lewis Howes is a little over the top here in his praise for LinkedIn, but I still think he’s worth quoting… “LinkedIn is the most powerful social networking site to help you grow your business. It makes Twitter, Facebook and YouTube seem like social networking sites for kids.If you want to hang [Continue Reading…]

Image by Joi Ito via CrunchBase Let’s start with some good stuff from Loic LeMeur, founder of Seesmic and social media expert… “Tomorrow I am giving a talk at Stanford University with Robert Scoble and MC Hammer on how social software changes marketing so I thought like sharing a few points here and had to [Continue Reading…]

Image by wallyg via Flickr Google is like the Lucy van Pelt of media. She is quoted as saying “I’m torn between the desire to create and the desire to destroy.”… “Today, a new Google project popped up in Google Labs (Google Labs) that is a unique extension of this effort. It’s called Living Stories, [Continue Reading…]