Services

The challenges

increase number of calls from google and facebook marketing

The Strategy

planning & execution

intial study

LCS Janitorial relied heavily on PPC in order to drive traffic to their site, so improving their organic search
and revenue became our biggest priority. Focusing on technical SEO and content, we assisted with driving traffic to
key pages on the site and helped broaden their search visibility for a range of important keywords.

Identify Problems

By improving LCS Janitorial’s internal navigation and the linking between key pages, we enabled search engines to
crawl the site, as well as dramatically improved the usability for all visitors, in relation to site navigation and browsing.

Improve Ranking

Through on-page content, we optimised the site to target relevant search queries, improving the targeting
of key pages while also improving the click-through rate from search results.
These optimisations helped to increase traffic to deep URLs from organic search by 84%

The Results

Organic revenue Increased by 93%

Organic revenue by local map ranking Increased by 150%

Organic traffic Increased by 200%

The guys at Branding Marketing Agency are great. Their fresh thinking and commercial awareness means we’ve seen our year-on-year revenue from organic rise by a massive 93%. Can’t grumble at that.