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25 most thrilling branded Vines and Instagram videos of all time

Here is our tribute to the most wildly exhilarating, hair-raising, knee-weakening mini advertorial marvels you can watch in less than six or 15 seconds.

Think this list will be dominated by GoPro and Red Bull? Well yes obviously a few of them will be by those titans of extreme content marketing, but you’ll be surprised at how many other brands are getting in on the danger-courting game.

It’s pretty obvious why footage of daredevil escapades work so well on social, dangerous stunts and high adventure speak to our very basic desire to be gripped from the safety of our small screens, and these videos are some of quickest to pick up velocity across channels.

Plus with advancements in hardware, especially thanks to GoPro itself, it’s now possible to capture events from angles never dreamt of before.

Climb inside the helmet of a deep-sea diver, cling to the end of a skateboard as it does a 360-degree flip, jump out of a balloon hovering above the stratosphere. All is possible now and the only limit is human endurance.

GoPro

It’s hard to pick just one and I feel it would be doing you, the reader, a disservice if I limited your enjoyment here. In fact I believe it would be irresponsible. These are my top three favourite GoPro Instagram videos.

Nike

ESPN

Look! His helmet popped straight off. I’d be that smug too. Assuming his head wasn’t attached.

Ford

Ford has a consistently inventive eye for short form video, read all abut it here: why is Ford’s social strategy so go good? https://econsultancy.com/blog/64701-why-is-ford-s-social-media-strategy-so-good

Ford Europe

Faithful toy car recreations of the best bit in Bullit will always be a winner.

Target

Target takes full advantage of Vine’s ‘infinite loop’ with this beautifully created Vine.

General Electric

Most of the time GE like to educate. Other times it likes to reveal facts of great historical importance. Sometimes though, GE just likes to smash stuff up.

Vans

Chewbacca skateboarding. It’s like my eight year-old self just made an advert.

National Geographic

Toyota

Google Glass

Seems like the [erfect way to put Google Glass to the test and show off exactly what it’s capable of.

Nike Skateboarding

Adding a surprising angle to a fairly rudimentary skate video.

Tide

Of course to be thrilling can also mean to be terrified witless… Here’s Tide’s chilling homage to The Ring.

Playstation

I’m surprised that Instagram and Vine isn’t used more for video game teasers. Here is some incredible footage from Drive Club where you can actually feel the cold hard rain pelting against your windshield.

Visa

Perhaps even more thrilling than the Winter Olympics itself, here Visa let’s you know how it feels to travel to Sochi by being shot out of a cannon.

Buick

I shall remain forever naive about whether this is real or not. I choose to believe the former.

Samsung Mobile

Samsung Mobile zooms right to the front of the pack with this racing Vine.

Old Spice

Making physical exactly what every thrilling Vine should do to your face.

Dunkin Donuts

Donut goes in the cage. Cage goes into the water. Shark is in the water. Our sha… oh wait it’s plastic, nevermind.

Econsultancy

And just for good measure, here’s a breakneck trip around our office thanks to Hyperlapse.

Recommended

Using social media channels for customer service is a key way to remain relevant to not only your customer’s needs but also their expectations.

If you’re a brand than you should be on social. If you’re on social then you should be exactly that… Social. Communicate openly with your customers no matter what their query and do so personally, quickly and offering resolution where possible.

How’s it going? Had a hard week of, you know, marketing and stuff? Yeah, tell me about it. I wrote a whole blog post and went to an event, so I’m pretty beat myself.

Unfortunately regular round-up wrangler Christopher Ratcliff has taken the day off to go to New York Comicon, so it looks like it’s up to me to guide you through everything utterly amazing we saw online this week.

That is, there is now some agreement among the social media powerhouses that lookalike audiences are an effective strategy for reaching people on social media who may be interested in your product or service – so they are certainly worth learning more about.

Ello is being billed as the ad-free Facebook, but cynicism abounds online.

Many have highlighted how social networks have reneged on their philosophies in the past (in the eyes of their users) and Ello’s terms and conditions don’t exactly rule out ads.

I’m not sure yet what I think about Ello (I’m waiting for my invite request to be approved) and I realise the headline of this blog is like one of those spicily titled but ultimately bland editorials in marketing publications.

However, I thought I’d do a little run down of what Ello is, its USPs and where other social networks have held the same ground and ultimately decamped from it.

October 2nd 201410:49

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