As U.S. box office receipts and DVD sales remain under pressure, Hollywood can take heart in...

As U.S. box office receipts and DVD sales remain under pressure, Hollywood can take heart in China's potential. In February, China said it would increase the number of foreign films allowed in a year to 34 from 20, and would allow studios to keep 25% of receipts (up from a prior 13.5-17.5%). This comes after a year in which Chinese receipts grew 35% to $2B. Nonetheless, studios remain concerned the Chinese government is ultimately focused on promoting its own film industry.