Look beyond traditional measures to monetize mobile apps

Japanese messaging application LINE turned its giant user base into an opportunity to create a puzzle game that generated $1 million in less than two weeks, one of several "innovative strategies" for monetization outlined in this article. Developers should also think about expanding beyond the U.S. to other countries, such as Japan and South Korea, where Google Play earns high revenues. Also, consider the business of driving installs for other developers, or look to licensing and merchandize opportunities, Edith Yeung writes.