"He just takes off," says center Colton Brant. "As soon as he hits the hole, he's gone. If he has open space, he's gone."

LaCoste comes with all the tools. This season, he's already racked up 1,170 yards in just four games.

"I always hope that I can be the fastest, but if I'm not, I just make sure I'm the lowest," explains LaCoste.

His numbers draw attention, but truth be told, LaCoste would rather do without it.

"He's very quiet and soft spoken," said head coach Randy Nyquist, who's in his 14th season at West Albany. "You would never ever imagine that when he gets on the football field he becomes this fierce competitor."

LaCoste grew up competing as one of four boys in a football family.

His father Joe was a running back at Oregon State in the 80's, and his oldest brother, Anthony, now plays at the Air Force Academy. He rushed for more than 6,000 yards during his prep career, ranking him third all-time in Oregon history.

"Yea we're still pretty close," says Jake. "He gives me a few pointers. I'm trying to beat all his records so far."

And then there's Thomas Tyner's record for most yards in a game, which used to belong to LaCoste and now serves as motivation.

"If I let him (LaCoste) go and next game I said we're going to try and get the record, I think Jake would put a grin on his face and say, 'Give me the ball,'" says Nyquist.

Especially for a guy not interested in numbers, 644 yards might be more than just a figure.

"I've never actually had a goal for numbers and stuff, just go out there and hope that we can get the 'W'."