2. What are 'tracked ads'?

Digital advertising measurement has transitioned to a ‘Begin to Render’ basis, meaning an ad’s content must begin to render in order to be considered an impression. However, sometimes, an ad is served before the ad content renders. From a measurement perspective, such impressions are in a state of limbo.

3. Marketers sue Facebook, claim ad fraud occurred

"A group of small advertisers is suing Facebook and claims the social network knew about measurement miscalculations for a year before they were reported," reported Business Insider. "The group ... added a complaint Tuesday claiming that internal records suggest 'Facebook's action rises to the level of fraud,'" noted Business Insider. Facebook has filed a motion to dismiss the claims of fraud, per the article.

4. Here's what brands want from mobile in-app

This Q&A between eMarketer and John Egan, MoPub's head of demand, EMEA, details what brands are looking for in the world of programmatic advertising in mobile apps. "There are many vendors who still aren’t integrated into the in-app environment," said Egan. "Many of them are also still trying to figure out the nuances of the in-app space and the different operating systems. There are still a lot of obstacles for brand marketers looking to meet that checklist of requirements."

5. FreeWheel launches OTT-focused ad exchange

Per AdExchanger, FreeWheel this week released an updated ad exchange. "The new exchange is designed to let marketers more easily buy over-the-top (OTT), set-top box video on demand and digital video inventory from any of FreeWheel’s opted-in publishers," reported AdExchanger.

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Disclaimer: The content of this blog reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.

Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes.”

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