SFUnzipped video: H&M’s Margiela madness

At 8:12 a.m. the first shopper emerged from the H&M on Powell Street. “I’ve spent 15 hours in footie pajamas for this one bag!,” he declared, triumphantly waving an H&M bag filled with goodies from the store’s much-buzzed about collaboration with Belgian cult designer, Maison Martin Margiela. The shopper was one of some 200 fashion fanatics who spent a cold night lined up on the sidewalk outside the store Nov. 15 to have first access to the red hot designer collection when it launched at precisely 8:05 a.m.