DNP to Offer New Consumer Experiences through SCREEMO Participatory Media Linking Smartphones and Digital Signage in Real Time

Dai Nippon Printing Co., Ltd. (DNP) is pleased to announce the launch of
a new service that builds on the participatory media SCREEMO that facilitates
interactive communication by linking digital signage and smartphones in real
time, to offer consumers a new experience. SCREEMO was developed by SCREEMO
of Tel Aviv, Israel, and the new service utilizes SCREEMO technology to offer
an integrated and consistent service, from the production and distribution of
interactive ad contents through the distribution of information to smartphones
accessing digital signage, to testing the effectiveness of such ads.

In this latest development, DNP has cooperated with Kyodo Advertising Agency
Co., Ltd., the sales agent for SCREEMO in Japan, to conduct proving tests of
the promotional effect based on SCREEMO at the 61st Toba Minatomatsuri Firework
Festival, held on Toba City, Mie Prefecture on July 22.

[Background]

With currently offered digital signage, video and still image ads tend to
be distributed unilaterally, making it difficult to measure the ad effect. In
order to overcome this situation, DNP has launched a service utilizing SCREEMO
technology that provides a better user experience with interactive images where
consumer reactions with a smartphone are displayed on the digital signage in
real time. The new service offers consumers the chance to not only participate
in digital signage contents through their smartphones, but also makes it possible
to distribute information to participating smartphones, achieving two way communications
as a result.

[Proving Tests]

- Smartphones launch virtual fireworks

On July 22, DNP provided an Out-Of-Home (OOH) digital ad truck, mounted with
SCREEMO, at the 61st Toba Minatomatsuri Firework Festival on July 22. Using
their smartphones, participants read-off a 2D code installed at the venue, and
by following the provided instructions were able to take part in events, free
of charge. By operating their smartphones, participants were able to enjoy the
launch of virtual fireworks viewable on the digital signage.

- Effect testing

DNP will perform ad effect testing including the number of ad browsing and
the number of visitors to such events as concerts, through the access to the
digital signage and confirm the effect of the use of prize exchange vouchers.

Participants use smartphones to swipe their firework of choice
in the direction of the digital ad truck.

Fireworks are launched on the screen of the digital ad truck.
It is also possible for multiple people to participate and launch fireworks
on the screen at the same time.

[SCREEMO Features]

Consumers can enjoy new experiences by accessing digital signage with their
smartphones, including seeing their smartphone updates show up on the digital
signage screen, and thus being able to participate in games, quizzes and surveys.

- Possible to make direct promotional appeals to consumers through interactive
communications

By having consumers access digital signage, it is possible to directly distribute
information to their smartphones. This allows for a direct promotional effect
otherwise not possible through the display of ads on digital signage alone.

- No need to install dedicated application

The website can be accessed directly by inputting the URL or reading 2D code,
meaning there is no need to install a dedicated application.

- Digital signage effect measurement

By analyzing the number of event participants that access the website, and
those who take advantage of the special privileges, it is possible to measure
the ad effect.

[Looking Ahead]

DNP will utilize SCREEMO to roll out services that feed into consumer activities,
such as guiding them to websites, and promoting EC-based orders along with real
store visits, as well as handling requests for information materials and member
registration.

The Company aims for total sales of 900 million yen in sales by FY 2019,
including those from related operations, such as promotional planning for events
and campaigns, the production and distribution of image contents, along with
the provision of digital signage equipment.

* Product prices, specification and service contents mentioned in this news
release are current as of the date of publication. They may be changed at any
time without notice.