Mar 17, 2011

#BDS: US fashion chain features Israel in campaign

"Urban Outfitters fashion chain chooses Jewish state as backdrop for its spring catalog, bringing convoy of models to Holy Land

The American fashion chain Urban Outfitters had decided to feature the Israeli sun in its spring marketing campaign: The popular brand, which has outlets around the world, chose Israelas the destination for a week-long photo shoot.

The team of American models was accompanied by fashion photographer Marlene Marion. Photographs documenting their experience in the holy land are on display on the brand's blog. The Dead Sea, the Judean Desert, Jaffa and the Tel Aviv coast are among the sites that were shown in the spring catalog, whose designers apparently got their inspiration from Israeli tourism posters from the 1960s and 1970s."