USSSA Holds Eastern World Series In Wicomico County, Md.

SALISBURY, Md.—The United States Specialty Sports Association (USSSA) is holding its Eastern World Series in Delmarva (Wicomico County) from July 15-Aug. 1.

The event draws almost 400 girls softball teams to the region, with players ranging in age from 10 to 18. Teams are traditionally drawn from 14 different states as well as Canada. The 2015 event will have spanned three weeks and generated an estimated economic impact of $20 million and a hotel room night demand in excess of 12,000.

Wicomico County has hosted USSSA events for the last eight years, but growth in the size and scope of the World Series has sparked its expansion beyond county borders. The 2015 event is billed under the Mid-Atlantic Amateur Sports Alliance (MAASA), which was formed by the Town of Ocean City, Wicomico and Worcester counties in 2014. The formal sports-marketing partnership is the first of its kind in the nation, and it leverages the combined assets of each jurisdiction in order to attract, retain and build sports marketing events.