CONTENT
WORKS
Q Social media channels – the latest financial services regulator?
While there are no unanimous crypto guidelines
monitoring global crypto activity, advertising
giants such as Facebook, Google and Twitter are
clamping down on financial services promoting
unfair or misleading products that may be harmful
to the consumer.

Charlotte is a British content marketing
thought leader specialising in social media
marketing and content engagement within
the finance sector.
Responsible for a number of high profile
brands and with 1000+ articles published,
her success lies within her humour and
hands on experience of the
digital marketing world.

The Social Media Guide
to Launching an ICO
CHARLOTTE DAY
Creative Director at www.contentworks.agency

T

he finance sector is governed by a host of rules and regulations such as MiFIDII which are ultimately designed to eliminate
scams and make the industry a safer and more transparent
environment. That said; ICOs and cryptocurrencies have been somewhat
overlooked by regulatory bodies across the world who are now grappling
to prevent fake accounts, scam crypto exchanges and other malpractices
from threatening legitimate tokens and business ideas.

GAME CHANGERS Issue #11

There has been a lot of news circulating about this
and rightly so as it seems social media channels
are becoming the latest financial services regulator. The recent policy updates have made crypto
marketing a minefield and while the reasons behind the ad bans are clear, knowing what you can
and can’t do to launch an ICO can be particularly
tricky – but it’s not all doom and gloom. Indeed,
the regulation changes are designed to keep you,
your clients and your business safe – it’s just a
case of navigating your way through all that red
tape (in a lawful and professional way, of course).
With this in mind, here’s how to successfully
launch your ICO online with the help of a networkby-network breakdown and some handy content
marketing advice.
Facebook: An ‘Intentionally Broad’ Policy
Social media giant Facebook were the first to
announce their new policy prohibiting ads that
‘promote financial products and services that
are frequently associated with misleading or
deceptive promotional practices, such as binary
options, initial coin offerings and cryptocurrency.’
This means that even if your ICO is legal and legitimate you will not be able to promote it on this
platform. The rules apply not only to Facebook’s
core ads platform, but also in other places where
Facebook sells ads such as Instagram and its ad
network.
Facebook Product Management Director,
Rob Leathern, said:
“This policy is intentionally broad while we work
to better detect deceptive and misleading advertising practices, and enforcement will begin to
ramp up across our platforms including Facebook, Audience Network and Instagram.”