Samsung Electronics Ltd., a global leader in digital media and digital convergence technologies, shows once more its leadership in the Full HD TV market by unveiling the first Curved Full HD OLED TV in the Kingdom of Saudi Arabia (KSA) at an event held at the Park Hyatt Hotel Jeddah.

The 55-inch Curved OLED TV delivers an unrivaled combination between the self-lighten OLED pixels and the great details on the curved shape to provide a more immersive experience and an enhanced sense of presence.

Samsung Electronics KSA General Manager Jae Cheon Park said “Samsung has been able to keep its number one position for the 7th year in a row in the worldwide TV market because it presents innovative concepts year on year. Realizing a Curved Full OLED TV is more difficult to produce than a Curved OLED TV due to the panel characteristics. The world’s first Curved OLED TV proved Samsung’s unbeatable position in TV technology once again. Samsung succeeded in doing so by listening to its customers to cater to their ever changing and improving lifestyle. Our new Curved OLED TV translates that truthful experience in size and in picture.”

Engineer Adnan Matbouli, CEO of United Matbouli Group, added: “We need not emphasize on our trust in Samsung as we are proud to call ourselves their partners in Saudi Arabia. Samsung is a leader in its field and has once more broken records by creating this revolutionary TV which we’re really proud of. Our partnership with Samsung is reflected through an understanding of each other’s common goals by listening to the Saudi market and catering to their ever changing and improved lifestyle.”

Samsung’s Curved OLED provides a unique and unparalleled viewing experience thanks to its technology which gives life to every pixel known as “self-emitting diode” delivering bright and vivid colors. Each pixel illuminates itself and displays pictures with absolute blacks at a contrast ratio never seen before on conventional TVs.

Besides, the curved frame, inspired by the concept of a “Timeless Arena”, is the perfect canvas for the OLED’s true-to-life colors which enables users to place their TV anywhere in their household or office, as it fits with any setting.

The Curved OLED TV continues to discover new possibilities with its Multi-View capability. The “Multi-View” technology enables two users to watch two different channels simultaneously thanks to the 3D technology feature whereby the Multi-View glasses that come with embedded ear buds for stereo sound allow one to separately listen and watch their favorite program on the same screen. This feature, made possible by an exceptional refresh rate, is so advanced that viewers can watch any combination of 2D and 3D content simultaneously.