2 comments:

So it quickly switched into watching the soft porn on the right and ignoring the verbal message.

Also because I happen to be a "visual" thinker rather than an auditory-centric one, the visual on the right over-whelmed my neo-cortex and prevented it from entering into a critical visual thinking mode.

The idea of using Madison Avenue techniques is of course a good one. However it needs much more work so as to get the message across. What if you had the dancer step over from a blank screen backdrop to one that shows a Hubbert curve and she starts pointing to key aspects as she dances? And the music is a rap song that conveys the message? That would help the non-multi-tasking male brain to better integrate all the mixed messages.