Ed Schipul Addresses Central Texas Ad League on the Fundamentals of Web Marketing

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CEO of Schipul - The Web Marketing Company to discuss how to increase online visibility and revenue by enhancing Web sites for marketing use.

Houston, TX (PRWEB)March 1, 2007

Ed Schipul, CEO of Schipul - The Web Marketing Company (http://www.schipul.com) will share his expertise in Web marketing the Central Texas Ad League. He is scheduled to present "What Has Your Web Site Done For You Lately? Web Marketing Made Simple" at a meeting of Central Texas Ad League in Killeen on March 2.

Schipul will explore ways members in all communication fields can benefit from their online presence as well as talk about how to use simple community building techniques online.

He will discuss the essentials of building an effective Web site to help generate revenue and enhance an organization's exposure. Attendees also will learn the difference between image versus direct marketing and how Web sites act like direct marketing; they will discover the fundamentals of search engine optimization for their Web sites; and they will learn the importance of focusing on user-centered content.

"Ad professionals, like all communication pros, want to learn more about how to leverage the Web in their marketing efforts," Schipul said. "By employing a few techniques such as search engine optimization and developing content that highlights customer-oriented benefits, they can achieve an enhanced presence on the Web that will help lead to increased revenue opportunities."

Schipul - The Web Marketing Company developed and builds on the Tendenci® membership management software. Schipul is based in Houston, and provides marketing services on the Internet to a variety of service industries in local, national and international markets. Schipul's clients include Clear Channel Exhibits, National Pharmacy Technician Association, The Children's Fund, Wolff Companies and DPK Public Relations. Additional information about Schipul is available at http://www.schipul.com and http://www.tendenci.com