JSON Pointers lets one define common and oftenly repeated standard paths in a reusable
way.

For instance, an organization’s datamodel may dictate that each customer’s name is always
stored under //customer/name - yet at times the model may change and start requiring the name
be stored in //customer/first_name.

Using JSON Pointers lets one accommodate to changes
without any updates to source code, merely through updating a JSON Pointer’s definition.