SPRING SUMMER
2014 COLLECTION

VIDUR'S SPRING/SUMMER 2014 COLLECTION CAPTURES THE ETHOS OF CREATING GARMENTS THAT ARE ELEMENTAL, FUNCTIONAL AND ENDURING AND INTERPRETS IT FOR SUMMER, COMBINING CONSIDERED, MINIMAL DESIGN AND HIGH PERFORMANCE FABRICS WITH A VIBRANT COLOUR PALETTE. THE COLLECTION INCLUDES A COLLABORATION WITH BAGS AND ACCESSORIES COMPANY SHACKLETON

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[ NOUN: m ] – DERIVED FROM ICELANDIC for ‘WOOD’

VIDUR'S DESIGN PHILOSOPHY IS TO CREATE GARMENTS THAT ARE ELEMENTAL, FUNCTIONAL AND ENDURING.

INFLUENCED BY THE SIMPLISTIC, FUNDAMENTAL NATURE OF NORDIC DESIGN AND ITS EMPHASIS ON THE DURABILITY AND AUTHENTICITY OF NATURAL MATERIALS, VIDUR ALWAYS WORK TOWARDS THE SAME AESTHETIC IDEALS: A FOCUS ON FORM, FABRIC AND WORKMANSHIP IN ORDER TO CREATE TIMELESS BUT COMTEMPORARY GARMENTS.