real world insights

What do these market-defining trends have in common?
· Analytics for all
· Analytics as competitive differentiator
· Internet of Things
· Artificial intelligence/Machine learning/Cognitive computing
· Real-time analytics/event management
They all rely on data – timely, accurate data delivered within an insightful context – to deliver value. The question is: who in the enterprise is most qualified and prepared to help deliver on the vision and values of the data-driven enterprise?
It’s going to take a special type of professional to deliver that value to enterprises. Organizations are seeking professionals to step forward and take the lead, provide guidance and lend expertise to move into the brave new world of digital. The move to digital and all that it entails – sophisticated data analytics, online customer engagement and digital process efficiency – requires, above all, the skills and knowledge associated with handling data and turning it into insights. The move to digital i

What do these market-defining trends have in common?
· Analytics for all
· Analytics as competitive differentiator
· Internet of Things
· Artificial intelligence/Machine learning/Cognitive computing
· Real-time analytics/event management
They all rely on data – timely, accurate data delivered within an insightful context – to deliver value.
The question is: who in the enterprise is most qualified and prepared to help deliver on the vision and
values of the data-driven enterprise?
It’s going to take a special type of professional to deliver that value to enterprises. Organizations are
seeking professionals to step forward and take the lead, provide guidance and lend expertise to move
into the brave new world of digital. The move to digital and all that it entails – sophisticated data
analytics, online customer engagement and digital process efficiency – requires, above all, the skills
and knowledge associated with handling data and turning it into insights. The move to digital is also a

With the support of SAS, the Internet of Things Institute developed the 2017 Internet of Things ROI Research Study to gather real-world insights, lessons learned and future guidance from current users of IoT technology and advanced analytics. This selective sample of IoT users offers valuable insights to both IoT innovators and organizations still waiting to see how the technology evolves before investing.
Multiple business layers and functions have input into IoT decision making. Discover which layer was most critical to success for those organizations that have achieved the highest percentage of their targeted ROI. Learn about the main drivers of success for IoT users achieving higher returns. Lastly, the results highlight six primary factors that can undermine an IoT initiative and how they can be prevented.

Sometimes email is the forgotten marketing channel. It’s not as new or topical as social or mobile, but it’s as reliable and profitable as ever. A study from the Direct Marketing Association says that email provides a $39.40 return on every dollar invested into it.
We’ve produced a marketer’s guide that discusses the next frontier of email marketing. Learn the advantages of triggered and retargeted emails, and get real-world insights into smart email marketing from C Spire Wireless and others.