Many nonprofits and foundations have stated that there is a need to drive more “citizen engagement” in addressing climate change as well as the need to fund more “long tail” projects. Today, 72% of charitable giving comes from individuals, but only 3% of donations go to environmental causes.

Increasing donations to environmental causes from 3% to 5% represents an incremental $7 billion of funding. Additionally, this increased citizen engagement in the donation process will lead to greater awareness and lifestyle modifications, further benefiting climate change mitigation.

We believe that aggregating a wide range of climate change project types onto one easy to use portal, will allow citizen donors to find causes with emotional connection to support.