Global Digital Commerce market has grown abundantly over the last few decades and continues to evolve and experience high growth in both developed and developing markets. Increasing preference of consumers towards online shopping is propelling the demand for digital commerce globally.

Now, customers go through online website before visiting the stores and compare the products and prices sitting at home without any efforts. This is one of the main reason why retailers should increase their online presence.

Digital commerce is inclusive of several features such as transaction that involves transfer of information across Internet, participation in online marketplacesthat process third-party business-to-consumer or consumer-to-consumer sales, trading of products or services using internet, online shopping web sites for retailers for direct selling of products to consumers, collection of demographic data through web contacts and social media, marketing to prospective and established customers by e-mail etc.

Digital commerce helps organizations to generate revenue through digital channels by incorporating mobile commerce and mobile payments. In Addition, organizations can utilize social commerce through social media platforms such as Facebook and they can also use local commerce to deliver personalized deals to consumers based on their location by utilizing GPS technology.

Growing number of online shoppers across the globe is enabling the retailers to increase their presence on internet. As per the data suggested by social times, in US 57.4% and in Japan 80% of the of population shops online. In India only 10% people use internet but this country is forecasted to grow with an unmatchable growth rate over the forecast period owing to the increasing demand and usage of mobiles.