Thursday, August 11, 2011

Nokian Tyres achieved the fastest land-speed record on Ice in March of 2011. The new world record for fastest car on ice was set by Nokian Tyres' test driver Janne Laitinen who drove 331,610 km/h (206,05 mph) on the Gulf of Bothnia in Oulu, Finland.
The record was broken on March 6th on a 14-kilometre ice track in freezing conditions. The world's leading winter tyre manufacturer equipped the record-breaking car with Nokian Hakkapeliitta 7 studded tyres (255/35R20 97 T XL).

Nokian Hakkapeliitta 7 is a brand new studded tyre designed for Nordic conditions, combining unparalleled winter properties and excellent driving comfort. Nokian Hakkapeliitta 7 is a chameleon on the winter roads, adjusting flexibly to changing weather conditions and different degrees of grip on the road.

In addition to its firm grip, Nokian Hakkapeliitta 7 offers drivers a uniquely smooth and pleasant driving experience. The pleasant driving experience is down to an innovation similar to that used in good running shoes: air shock absorbers that soften and absorb the impact of the studs on the road, creating a flexible and smooth driving experience. The entirely new, multi-edged and sturdy anchor stud of Nokian Hakkapeliitta 7 is wide, which improves longitudinal grip when accelerating and braking. Lateral grip has been improved with the shape of the bottom flange. The stud's bottom flange is wider than before, which offers the stud more powerful lateral support.

The Eco Stud System studding technology familiar from the Hakkapeliitta winter tyres has been developed into a new generation's version, honed to deliver a powerful performance with the anchor stud. The key idea behind the Eco Stud System is a stud cushion that enhances the stud's performance and absorbs the impact against the road.

Be sure to check out TiresByWeb.com for the best selection of Nokian Winter tires, including the Hakkapeliitta 7! Contact Chris at 800-576-1009 ex. 776 for a special $40 off discount for a set of 4 Nokian Tires!

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