Developed at Harvard in the 1920’s by Dr. William Marston, this validated & reliable personality survey has become one of the most used tools in business today. There are 4 primary personality styles, but everyone has some combination of these.

First, by understanding your own communication tendencies, you can anticipate your own communication needs and how you’ll likely respond in any particular environment. Then by learning to predict the styles of those in your environment, you can create communication compatibility. Some people are direct communicators, while others avoid conflict or confrontation at all costs. Some want to focus on big picture ideas, while others focus on details and every step in the process. These differences can cause problems and miscommunications in relationships, and by understanding these intricacies, you can learn to communicate effectively.