Racism Review

Racism in Children’s Toys

About a week ago I went to see a friend and his 9 year old. My 3 year old was mesmerized by the big-kid toys. He settled on a ziplock full of figurines. From a distance, I approved. My son is currently obsessed with categorizing and organizing. Bunch of little people he could sort and line up? Seemed like a perfect fit to me.

I should have known better.

5 minutes later I sat down with him and this is what I saw:

My lower jaw fell open in shock. The entire bag was full of these types of caricatures. Mocking and stereotypical images of poor Latino/Hispanic people doing things like selling oranges on the street, sitting fat and lazy in an armchair, or toting a gun. I turned to my son with wide eyes. He looked at me expectantly. For a couple minutes I was tongue-tied. Then I shook myself out of it and clumsily said something about the toys being mean. I took them away, but was left with feeling gross and like the damage had already been done.

Just a cheap toy sold in a cheap store you would never go to? My zip code 98118 was the most diverse zip code in the nation according to the 2010 Census. Many educated, middle-upper income folk who live here consider themselves liberal as well as progressive. There is a neighborhood toy store very popular with the latter crowd that prides itself on the quality of its product. It has a huge Playmobil section. Surprise! Mostly White figurines. The last time I visited, these were some of the very few people of color represented:

Note the portrayal of dark people as primitive and backwards, or scary and dangerous.

When I searched for “family” on the Playmobil website, I get 6 results. Of these, 4 are “modern”: Black (with a basketball), some sort of Euro-Latin-Hispanic, Asian (with a book), and White. Then 2 “historical”: Knight and Native. Apparently Native families only dress in traditional garb, live in Teepees, and go to Powwows?

Here’s more.

In attempting to buy my son diverse play people for Christmas, for lack of anything better, I resorted to Lego’s World People Set. When it was delivered, my husband and I excitedly tore open the packaging, and then – sat there scratching our heads.

Which people were the Asian ones? Aside from White, what were the other people supposed to be? My husband pointed to the lower left, “Well this is clearly the Asian family.”

“Why?” I asked.

He was stumped, “I don’t know.”

Did they simply make a bunch of the same dolls with the same European features and vary the skin tone? Why does that make me feel strange and a little sick to my stomach?