New G-Energy Advertising Campaign Started

Gazpromneft – Lubricants, the oil business operator of Gazprom Neft, has launched a large-scale advertising campaign of G-Energy engine oils. The campaign has started since October 17 on the federal TV channels throughout Russia and in the Internet. Active communication support is also expected to be provided in the foreign mass media.

The main character of the new 30 seconds video is Daniel Jovanov, a virtuosic sound imitator, who became known thanks to taking part in a popular TV show “Australia’s Got Talent”. Daniel Jovanov has an unusual gift – he reproduces the sounds of working car engines with pinpoint accuracy.

Communication platform of G-Energy brand – “Adaptation to any situation” – has not suffered any changes. According to it, Grey Moscow agency has developed a creative concept of a new video directed by a Frenchman Julen Rocher. Shooting took place in Moscow. According to the scenario, an actor playing a part of a car engine moves across the impassable roads, sands and ice banks, that is the conditions typical of the off-road racing competitions which have been supported by Gazpromneft – Lubricants for over five years already. G-Energy oils are being permanently tested on different tracks in this partnership. The test findings become the basis for making new high technology formulations.

REFERENCE

G-Energy – is a premium brand of Gazprom Neft engine oils designated for the most advanced European, American and Japanese motor cars. A unique ACF adaptive technology used in the oil makes it possible to intensify the required operational properties depending on the engine operating conditions by activating necessary additives at the right time. The oils have been approved by the world leading manufacturers (MB, VW, BMW, Renault, GM, etc.).

Gazpromneft – Lubricants (Gazpromneft – Lubricants LLC) is a subsidiary of Gazpromneft that specializes in the production and sale of oils, lubricants and technical fluids. Established in November 2007. Gazpromneft – Lubricants has 6 production sites in Russia, Italy and Serbia. Our total production volume amounts to 500,000 tons of high-quality oils, lubricants and technical fluids every year. The company’s products have earned the approval of more than 250 leading equipment manufacturers: BMW, Mercedes-Benz, Volkswagen, Volvo, Renault, General Motors, Cummins, MAN, ZF, KAMAZ, Avtovaz, Bosch Rexroth and are sold in more than 60 countries worldwide.