The Rise of Fakism

The Rise of Fakism

Schrijver(s)

It should not be any wonder anymore for any marketer that advertising and creativity thrive on echoing real life trends to get people’s attention and engage. Thus it’s not a surprise to see so many of this year’s Cannes creativity winners embracing the concept of fake news in their own special way.

Indeed, Fake News, a concept introduced by Donald Trump during the 2016 US Presidential campaign, has become a common currency these days. Fake news takes many forms, far beyond political propaganda, despite it being put to use this year by Mr Trump, Ms Clinton, Kim Jong Un, Vladimir Putin, Emmanuel Macron, Marine Le Pen, the press (feel free to delete any of the above that you feel don’t apply according to where you sit on the political spectrum).