What is SEO

Search Engine Optimization is a set of tactical and strategic methods that improves the search engine rankings of a website. SEO is immensely important in this day and age, where there is a huge competition among different companies to attain maximum search engine traffic.

Google’s Algorithm

In order to shift a web page into higher search result positions, SEO methods are applied on a website to organically crack Google’s secret algorithm. It is Google’s very own secret sauce that has resulted in years of extended research and experimentation on Search Engine Optimization.

Although Google yearly tweaks its algorithm, decades of experience has resulted in determining the different factors that make a website rank high up in the search results.

SEO can be divided into the following two factors:

On-Page SEO factors

All the technical factors that you can influence on your own website to improve your Google rankings.

Examples – Site load speed, the quality of your content and layout of your website.

Off-Page SEO factors

These off the page factors are a lot more difficult to influence as it’s not completely on your hands.

Example – The number of backlinks your site receives from notable and relevant websites.