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I'm Jenna Kutcher

I'm a girl who took a $300 Craigslist camera and turned it into a million dollar empire. I love yoga pants, mac and cheese, and working from home with my dogs in my lap. My mission? To help others own their awesome and do what they love every darn day!

GOal Digger

PERSONAL

5 Secrets to Boosting Your Instagram Engagement

GOAL DIGGER

Just when you think you’ve finally “cracked the code,” Instagram switches it up AGAIN. Trust me, navigating the ever-changing waters of our beloved app hasn’t been the easiest thing in the world, but if you’re anything like me, you’re ready to dive in and figure out what’s actually working.

As an entrepreneur, Instagram has been absolutely pivotal in my success. From sharing my portfolio with an easy scroll to sharing my life in a way that turns mere followers into eager clients, Instagram is a place not just for growing my business but creating a community.

Before we dive into my secrets to boosting Instagram engagement, I’d like to invite you to my FREE TRAINING all about marketing on Instagram. Just click on the box below to grab your seat and let’s talk about transforming your followers into paying clients. Sound good?

So how do you use the app beyond sharing your pretty lattes or cute TBT’s from college? Let me help.

Never post in real time:

Seriously? Yes. I am telling you to wait. When you post on the fly you’re doing a few things that I wouldn’t recommend: you’re likely slapping on a filter and not paying attention to details, you’re rushing to type a caption (or falling back on emojis!) and you’ll miss the ability to be present in the moment you’re in – you know, the one that you were so eager to photograph.

TIP: Take the shot and then put your phone down. When you have a bit of time, edit it, caption it thoughtfully, and hashtag it intentionally. This will give you the ability to be more present in life and more thoughtful with your feed.

Don’t be a one-hit wonder:

One of the biggest mistakes I see entrepreneurs make is that their feed is one-note. It’s easy (and comfortable) to hide behind your work, but doing so isn’t helping you create true connections online. It’s important to show more aspects of YOU than just your business, people have to first know, like, and trust you before they will ever consider buying from you!

TIP: Choose 5 facets of your life that make you, YOU. Rotate through those 5 categories each week so that your feed is multidimensional and interesting. Share things like: the city you live in, your pets, your hobbies, travels, children, spouse… keep it as personal as you feel so others feel like they know YOU.

Use call to actions:

With the algorithm, engagement is the name of the game! In order to show up in the feeds of your followers, you have to prove your content is worthy. What does this mean? You must encourage people to “like” and comment on your content. The more engagement you have, the more likely you are to have your posts be seen.

TIP: Be intentional with each post and include some sort of invitation for your followers. Ask a question, tell them to “double tap” if they agree, have them tag a friend below, whatever that looks like for you! Just include an invitation to engage with you in every post to boost your algorithm odds!

Hashtag intentionally:

Did you know that if you are using hashtags, you are 12.6% more likely to receive engagement on your post? I’ll take those odds and put them to work. Gone are the days when you should copy/paste the same list of hashtags for every post (thanks a lot, shadow banning!) It’s time that you get intentional with your use of hashtags and really think about what your dream clients are searching for, so that you can end up in front of them!

Tip: For every post you publish, you have 30 opportunities to use great hashtags. I love to hedge my bets and use both wide tags and narrow tags. For example, if I am sharing a wedding photo that I took, I might use #wedding AND #wisconsinwedding to reach both a broad and narrow audience.

Build your community:

It’s easy to login and mindlessly scroll, but what would it look like if you logged in and spent 20 minutes encouraging people you follow OR people who follow you? Set a timer and log in with the intention of fostering community. It might sound crazy, but some of my dearest friends were found on this silly app.

Tip: If people are taking the time to engage with you, take a few minutes to comment back, thank them, or even hop over to their feed and return the favor. Trust me, it will not go unnoticed and it will encourage people to continue to engage with you in the future.

Social media continues to change on a daily basis, it’s our jobs as marketers to learn how to pivot when a new change impacts the way we are reaching our clients online. Have fun with it, share your story, and create true relationships both on and off of the app.

If you’d like to learn more about marketing on Instagram, join me for my FREE training: “Convert Instagram Followers into Paying Clients” and let’s dig a little deeper into the ways that you can transform your mere followers into dream inquiries.

Really great tips Jenna! It is so tempting to try to post in real time, but posting with intention is so much more thoughtful.

If I am just starting to use call to actions and people aren’t really answering my questions or tagging friends, do you have any advise? Or should I just keep trying to engage with my followers that like the photo and hopefully they will start to comment.

[…] she is an Instagram genius As a result of Jenna is superb, she is sharing some recommendations on how to make Instagram work FOR you and your online […]

Bailey

December 6th, 2017 at 12:19 pm

Hi Jenna!

I loved this podcast, I do have a question though! Do you have any recommendation for sites to schedule Instagram posts? I have used various sites for Facebook and Twitter, but never for this platform in particular!

Thank you so much for the tips! HUGE question though.. in the section “DON’T BE A ONE-HIT WONDER:” does this mean I should be posting personal things on my business Instagram? I am having trouble understanding what should be posted on my personal IG (which is connected to my blog) versus my business IG account (which is a clothing boutique)

I just came across your profile on Instagram and had to have a read of your blog. I just wanted to say you’re so inspiring for not only people who are just starting out as a blogger/instagrammer but for women in general! Defo feeling the inspo this morning xo

Bonnie McVee

March 23rd, 2018 at 3:29 pm

Thank you so much for all your insight! As a new bz instgramer (soon to be) I can’t tell you how valuable you are to me!

This is really helpful! Every time I start a theme or find a balance in what I can be posting, it all falls to bits. I’ve never thought of or found something that I immediately knew I could work with like I have with this. I’ve got crazy images and ideas in my head of what I can do already; I’m honestly buzzing.
I’m super excited to use what I’ve gotten out of this in my Instagram feed and grow!
Thank you a billion!

Can’t wait for this training! I find that I learn something new everytime I watch trainings like these for our brand new business. In two weeks, we were able to get over 1,000 followers. It was all so fast! You’re doing a great job, Jenna!

TOp categories

I'm Jenna Kutcher

I'm a girl who took a $300 Craigslist camera and turned it into a million dollar empire. I love yoga pants, mac and cheese, and working from home with my dogs in my lap. My mission? To help others own their awesome and do what they love every darn day!