Airpush, winner of the "Best Mobile Ad Network" at the 2012 MEAs, and
Apsalar, provider of the most advanced Mobile Engagement Management
solutions for app developers and marketers, have entered into a joint
agreement to provide in-app analytics to developers in Airpush’s
extensive ad network.

The two companies announced the platform integration at the Mobile World
Congress in Barcelona, Spain, the mobile industry’s premier global
conference, here through Feb. 28.

Under the agreement, Airpush has integrated Apsalar analytics
capabilities directly into its platform, creating one of the most
advanced group of tools available for Android app developers in one
place. With Apsalar's in-app analytics, developers can understand user
behavior and measure retention, engagement, and monetization.
Additionally, with Apsalar's analytics, marketers will have access to
additional tools to more effectively measure and optimize the ROI of all
their advertising campaigns – including installs and user revenue
generated by each campaign – in one, centralized dashboard. Combined
with the ability for Airpush to drive industry-leading streams of
reliable revenue, the new platform represents the most significant
resource available to Android developers in the world today.

“We’re excited to partner with Apsalar to offer cutting-edge app
analytics to our Android developers,” said Asher Delug, CEO of Airpush.
“With this partnership, Airpush becomes the first company to offer
monetization, bug tracking, and in-app analytics in a single Android SDK
and associated web dashboard. Apsalar offers developers and marketers
the insights they need to power their apps – for free – and these
capabilities will help developers create even more capable, more
powerful apps.”

“We’re excited to partner with Airpush to offer developers and
advertisers on the Android platform ‘best in class’ mobile analytics,”
said Michael Oiknine, CEO of Apsalar. “Apsalar is built on the
fundamental premise that all business leaders should be provided with
free access to the key insights that will drive the success of their
apps. Our alliance with Airpush will enable us to even better serve the
Android development community, and we look forward to growing the
platform’s advertiser base overall.”

Apsalar is the leading analytics provider for top mobile developers and
marketers worldwide, including companies such as Warner Brothers,
Digital Chocolate, Zynga and GREE, and powers more than 500 million
unique user profiles. With Apsalar's in-app analytics, developers can
understand user behavior and measure retention, engagement and
monetization. Advanced features include: funnel analysis, cohort
analysis, audience segmentation, and revenue and engagement analyses.
Apsalar's user acquisition analytics gives marketers the tools to
effectively optimize all of their acquisition campaigns in one,
centralized dashboard. By measuring downstream performance and user LTV
(Lifetime Value), marketers can optimize campaigns not just for
downloads, but for the actual revenue generated from each campaign.

About Airpush

Named "Best Mobile Ad Network" at the 2012 Mobile Excellence Awards,
Airpush is on a mission to redefine mobile advertising for publishers
and advertisers. More than 65,000 apps and 2,000 advertisers rely on
Airpush to deliver the industry's highest performance, driven by
exceptional ad formats and targeting technology. Founded in 2011 by
mobile advertising veterans, the company has approximately 125 employees
and offices in Los Angeles and Bangalore. For more information, visit www.airpush.com or
follow us on Twitter @AirpushAds.

About Apsalar

Apsalar provides Mobile Engagement Management solutions that are
uniquely driven by data derived from more than 500MM iOS and Android
profiles across over 200B user actions. We help mobile app developers
and marketers control the full user lifecycle by first acquiring the
right kind of engaged user, analyzing the engagement of those users
through our free world-class analytics, and finally, remarketing to
former high value users for increased monetization. The company is
helping tens of thousands of developers manage the battle of building an
engaged audience on mobile apps.

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