]]>IABC London is excited to announce the finalists for the 2018 Outstanding Communicator Award. This year’s finalists are:

David Billson, CEO, rTraction Canada, Inc.

Jane Riddell, President and Chief Operating Officer, GoodLife Fitness

Kelly Ziegner, Chief Executive Officer, United Way Elgin Middlesex

The IABC London Outstanding Communicator Award recognizes an individual who exemplifies excellence in communications and demonstrates strong commitment to the communications profession. Nominations were submitted to IABC London and a panel of IABC London members and senior communicators evaluated the nominations and selected three finalists using a pre-established set of criteria including the use of communications to achieve business results and demonstrated leadership inside or outside their organization.

The Virtuoso Awards Celebration is London’s premier event to recognize excellence in communications and the best in creative strategy and design. Don’t miss this fun opportunity to mingle with colleagues and friends, recognize Virtuoso award winners, and celebrate our professional community.

]]>http://london.iabc.com/news/announcing-the-finalists-for-the-2018-outstanding-business-communicator-award/feed/0IABC launches new corporate membership packageshttp://london.iabc.com/uncategorized/iabc-launches-new-corporate-membership-packages/
http://london.iabc.com/uncategorized/iabc-launches-new-corporate-membership-packages/#respondTue, 15 May 2018 13:02:43 +0000http://london.iabc.com/?p=4206An organization that supports their communication professionals elevates the standard of professional communication within their organization and benefits from improved organizational communication effectiveness – which impacts key strategic initiatives and drives business results. Did you know? • Improvement in communication effectiveness is associated with a 29.5% increase in market value. • United Airlines lost nearly...

]]>An organization that supports their communication professionals elevates the standard of professional communication within their organization and benefits from improved organizational communication effectiveness – which impacts key strategic initiatives and drives business results.

Did you know?

• Improvement in communication effectiveness is associated with a 29.5% increase in market value.
• United Airlines lost nearly US $1 billion in market capitalization after its 2017 violent customer incident; poor initial crisis communication response was partially to blame.
• PR generates lead conversion rates 10 to 50 times that of advertising conversions.
• Employees who have access to professional development are 15% more engaged in their jobs and perform at consistently high levels.
• Employees with professional development opportunities have 34% higher retention.
Source: https://www.iabc.com/membership/corporate-membership/corporate-benefits/

In addition to these three options, custom corporate membership packages are available for organizations with teams of more than 100 communication employees.

Small group organizational memberships of five to ten members from one company may be purchased at a 15 per cent discount on regular international dues and include all of the benefits of individual membership.

Transition for current corporate members

We understand that not all current corporate members will be ready to convert to one of the new programs right away. IABC International has built some flexibility into the transition process by providing two options for corporate membership renewal for the next year. When your company’s membership next comes due for renewal, you may choose to either:
1. Convert your corporate membership to one of the new program packages. OR
2. Renew the corporate membership for one more year under the old program structure.

The renewal communication and invoice you receive from IABC will provide instructions for either option. Keep in mind, though, the old program structure does not include many of the valuable benefits included in the new packages.

Should you wish to access the enhanced value of one of the new corporate membership packages right away, IABC would be happy to help with that. Just contact corporate_membership@iabc.com and they’ll walk you through the process.

Nine ways and IABC corporate membership can help advance your team

Resources offered through an IABC Corporate Membership will help advance you and your team by:
1. Elevating the standard of professional communication in your organization.
2. Improving employee engagement and retention—committed, engaged employees are more productive and efficient.
3. Learning business-building ideas and best practices through peer-to-peer networking and knowledge sharing among a global community of communication professionals.
4. Accessing communication trends and critical developments impacting organizational communication practices which can help ensure your business’s voice remains relevant, informed and proactive.
5. Increasing effectiveness in your communication team’s work and improved business results for your organization.
6. Training and continuing professional education for your entire communication team right from their desktop—no travel and hotel costs to account for.
7. Empowering your senior-level communication team members to work on the leading edge of innovation in the field, increasing your organization’s global influence and business results.
8. Creating effective and efficient communication by improving collaboration and strengthening partnerships among your communication team and with internal and external stakeholders.
9. Providing a high level of confidence among senior leadership knowing that your corporate communication team is highly trained, credentialed and prepared to support key business strategies and initiatives.

Since 1878, Western University has been committed to serving our communities through the pursuit of academic excellence and by providing students, faculty, and community members with life-long opportunities for intellectual, social, and cultural growth. We seek excellent students, faculty, and staff to join us in what has become known as the “Western Experience” – an opportunity to contribute to a better world through the development of new knowledge, new abilities, new connections, and new ways to make a difference.

About Us

The Division of Housing and Ancillary Services is committed to providing a first-class experience in the areas of housing, hospitality services, and retail services for undergraduate/graduate students and their families, staff and faculties at the Western communities, while supporting the academic mission of the University and ensuring profitability and cost effectiveness of the operation.

Through an integrated effort focusing on honest, open and consistent communication, Marketing and Communications provides the leadership needed to help the Division of Housing and Ancillary Services create and maintain mutually beneficial relationships with students and other stakeholders vital to the Division’s growth and development. Marketing and Communications brings marketing perspectives and strategies into the Division’s decision-making and planning. It provides leadership, expertise and services that enhance the quality and effectiveness of the Division’s communications projects and programs.

Responsibilities

Supported by the leadership of the Director, Marketing and Communications, the primary responsibility of this position is to develop and implement an integrated marketing and communication plan that aligns with the strategic objectives of the University, and effectively promotes the services offered by the Division to students, staff, faculty and the community. The Coordinator will implement comprehensive marketing initiatives that support the brand promotion and leads generation for the various service areas within the Division. The efforts and success of this role have a direct impact on the Division’s brand image and its revenue targets.

Qualifications

Education:

Bachelor’s Degree specializing in business, marketing, communications or public relations

Master’s Degree in a related field preferred

Experience:

5 years’ experience in marketing and communications or public relations with demonstrated success

Marketing Agency and/or digital marketing experience preferred

Knowledge, Skills & Abilities:

Strategic thinking and problem solving skills with a proven ability to generate workable and creative ideas, concepts and techniques

Strong project management skills with an ability to execute creative and cost effective marketing and communications projects and maintain a number of projects simultaneously with competing timelines and priorities

In-depth knowledge and understanding of social media platforms and how they can be deployed in different scenarios

Understanding of Web tools to drive recruitment and brand promotion

Superior demonstrated presentation and communication skills with the ability to write in both marketing and journalistic styles

High level of proficiency in proofreading and editing including excellent grammar and spelling

Strong analytic research skills and the ability to use market research information strategically to improve and enhance communications to target audiences in support of the Division and University brand

Results oriented with excellent organizational skills and attention to detail

Commitment to working with shared leadership and in cross-functional teams

Ability to work within a flexible schedule to accommodate the University’s events/activities and travel on occasion

Western Values Diversity

The University invites applications from all qualified individuals. Western is committed to employment equity and diversity in the workplace and welcomes applications from women, members of racialized groups/visible minorities, Aboriginal persons, persons with disabilities, persons of any sexual orientation, and persons of any gender identity or gender expression.

Accommodations are available for applicants with disabilities throughout the recruitment process. If you require accommodations for interviews or other meetings, please contact Human Resources at hrhelp@uwo.ca or phone 519-661-2194.

Please Note:

We thank all applicants for their interest; however, only those chosen for an interview will be acknowledged.

Please apply to position reference #13341 – Marketing & Communications Coordinator directly online at Working at Western on or before Monday, May, 28 2018.

Please note, this is a temporary full-time contract opportunity with an expected end date of August 31, 2020. This contract will include a comprehensive benefits package.

About Western

Since 1878, Western University has been committed to serving our communities through the pursuit of academic excellence and by providing students, faculty, and community members with life-long opportunities for intellectual, social, and cultural growth. We seek excellent students, faculty, and staff to join us in what has become known as the “Western Experience” – an opportunity to contribute to a better world through the development of new knowledge, new abilities, new connections, and new ways to make a difference.

About Us

The Division of Housing and Ancillary Services is committed to providing a first-class experience in the areas of housing, hospitality services, and retail services for undergraduate/graduate students and their families, staff and faculties at the Western communities, while supporting the academic mission of the University and ensuring profitability and cost effectiveness of the operation.

Through an integrated effort focusing on honest, open and consistent communication, Marketing and Communications provides the leadership needed to help the Division of Housing and Ancillary Services create and maintain mutually beneficial relationships with students and other stakeholders vital to the Division’s growth and development. Marketing and Communications brings marketing perspectives and strategies into the Division’s decision-making and planning. It provides leadership, expertise and services that enhance the quality and effectiveness of the Division’s communications projects and programs.

Responsibilities

Under the leadership of the Director, Marketing and Communications, the primary responsibility of this position is to create and maintain the online presence of the Division’s service areas, including Housing, Hospitality Services and Retail Services. The Coordinator will increase the followers on social media platforms, including but not limited to Instagram, Facebook, Twitter, Snapchat, and YouTube by outlining campaign calendars and conceptualizing tactics to increase audience participation. This position will actively engage followers in dialogues in an effort to transform visitors into advocates for the brand and increase traffic to the departmental websites.

In collaboration with all stakeholders and other marketing team members, the Coordinator is expected to source and create all forms of digital content (copy, images, videos, contests/campaigns, etc.), and build up the resources for the Division. The Coordinator will implement comprehensive digital initiatives that support the brand promotion and sales efforts of the various service departments within the Division. The efforts and success of this role have a direct impact on the Division’s mandate and successful implementation of its business targets.

3 years’ experience in marketing and communications with demonstrated success

Knowledge, Skills & Abilities:

Strategic thinking and problem solving skills with a proven ability to generate workable and creative ideas, concepts and techniques

Strategic thinking and problem solving skills with a proven ability to generate workable and creative ideas, concepts and techniques

Compelling and persuasive communication skills to engage individuals and teams inside and outside the University

Ability to analyze metrics and consider past communications to craft engaging written communications using social media or other appropriate channels

In-depth knowledge and understanding of social media platforms and digital tools (i.e. Hootsuites, Google AdWords), as well as how they can be deployed in different scenarios to drive brand awareness and service promotion

Results oriented with excellent organizational skills and attention to detail

Ability to work effectively as part of a team and on own initiative

Proven ability to build both formal and informal professional relationships within, across, and external to organizational boundaries

Commitment to working with shared leadership and in cross-functional teams

Ability to work within a flexible schedule to accommodate the University’s events/activities and travel on occasion

Western Values Diversity

The University invites applications from all qualified individuals. Western is committed to employment equity and diversity in the workplace and welcomes applications from women, members of racialized groups/visible minorities, Aboriginal persons, persons with disabilities, persons of any sexual orientation, and persons of any gender identity or gender expression.

Accommodations are available for applicants with disabilities throughout the recruitment process. If you require accommodations for interviews or other meetings, please contact Human Resources at hrhelp@uwo.ca or phone 519-661-2194.

Please Note:

We thank all applicants for their interest; however, only those chosen for an interview will be acknowledged.

Please apply to position reference #13381 – Digital Content Coordinator directly online at Working at Western on or beforeSunday, June 3, 2018.

]]>http://london.iabc.com/job-board/digital-content-coordinator-western-university/feed/0Marketing and Sales Manager – Ivey Publishinghttp://london.iabc.com/job-board/marketing-and-sales-manager-ivey-publishing/
http://london.iabc.com/job-board/marketing-and-sales-manager-ivey-publishing/#respondTue, 17 Apr 2018 19:14:04 +0000http://london.iabc.com/?p=4163IVEY BUSINESS SCHOOL FOUNDATION POSITION DESCRIPTION POSITION TITLE: Marketing and Sales Manager DEPARTMENT: Ivey Publishing REPORTS TO: Director, Ivey Publishing DATE: April 2018 ABOUT IVEY BUSINESS SCHOOL Ivey Business School (www.ivey.ca) at Western University is widely regarded as Canada’s most prestigious...

ABOUT IVEY BUSINESS SCHOOL
Ivey Business School (www.ivey.ca) at Western University is widely regarded as Canada’s most prestigious business school and among the top in the world. Drawing on extensive research and business experience, Ivey equips students with the knowledge and capabilities they need to confidently take on business leadership challenges and opportunities. Ivey offers undergraduate and graduate degree programs as well as Executive Education at campuses in London (Ontario), Toronto and Hong Kong.

PRIMARY OBJECTIVE OF POSITION:

In support of Ivey Publishing’s vision of being the world’s business case leader and mission of equipping educators worldwide with the resources to shape future leaders, the incumbent will collaborate across the business verticals (product team, systems) to deploy analytically-based marketing and sales strategies to enhance outreach, sales, and service in an e-commerce environment. This includes traditional messaging outlets and new/social media. This role will rely heavily on data analysis and analytics to inform and evolve marketing, pricing and sales tactics and strategies.

KEY RESULT AREAS:

Inform and recommend strategies designed to increase market share and revenues utilizing e-commerce, new and traditional media, and emerging best practices.

In consultation with the Director, execute marketing strategies that are aligned with the overall Ivey Publishing strategy of producing the highest quality educational materials for audiences worldwide while providing top-notch service.

Provide insights and input to enhance the business’ ecommerce strategy.

Lead the sales team in achieving measurable and prescribed goals.

Partnering with the Publishing Team Leader, develop strategies and implement tactics to increase author submissions; this includes the design of digital and traditional campaigns.

Candidates will be considered as applications are received and the posting will remain open until a candidate is identified.

DIVERSITY & ACCOMMODATION:

Ivey Business School invites applications from all qualified individuals. Ivey is committed to employment equity and diversity in the workplace, and welcome applicants from diverse backgrounds.

Accommodations are available for applicants with disabilities throughout the recruitment process. If you require accommodation for interviews or other meetings, please contact Ivey Human Resources at hr@ivey.ca or by telephone at 519-661-2111 ext. 85771.

]]>http://london.iabc.com/job-board/marketing-and-sales-manager-ivey-publishing/feed/0Seeking Silver Leaf Awards coordinatorshttp://london.iabc.com/news/seeking-silver-leaf-awards-coordinators/
http://london.iabc.com/news/seeking-silver-leaf-awards-coordinators/#respondTue, 17 Apr 2018 05:48:56 +0000http://london.iabc.com/?p=4148Be a part of something big! IABC Canada recognizes the talented, professional communicators working across the country to influence best practices in the field of communications and public relations through the Silver Leaf Awards. Silver Leaf is Canada’s premiere professional awards program celebrating excellence in business communication. It’s a chance for communicators working in all...

IABC Canada recognizes the talented, professional communicators working across the country to influence best practices in the field of communications and public relations through the Silver Leaf Awards. Silver Leaf is Canada’s premiere professional awards program celebrating excellence in business communication. It’s a chance for communicators working in all disciplines to receive national industry recognition for outstanding work in the field of communications. Many IABC Canada members view Silver Leaf as a stepping stone to IABC International’s awards program: Gold Quill.

About the positions

The Silver Leaf Awards Coordinators are key to making the awards process and member experience a positive one. The coordinator develops and implements marketing tools and content for the annual awards program, as well as act as the go-to contact for entrants and judges.

There are four Silver Leaf Awards Coordinator positions:

Communications Coordinator: (April – September 3-4 hours monthly)

Updates and markets the call for entries. This includes coordinating and curating social media posts, updating IABC Canada website content and preparing the chapter marketing toolkit.

Responds to / triages inquiries from members during the call for entries process.

Communicates with the winners and judges. Serves as the key writer for the year (following easy to use templates).

Evaluation Coordinator: 4-5 hours monthly May – August

Prepare call for evaluators content, including the initial targeted email.

Collects list of all judges, maintain spreadsheet of evaluators including contact information, chapter and location.

Prepares and sends communication to evaluators about throughout the process, including: Information about training, notification of entry availability/instructions for evaluation; deadline reminders; provides ongoing support/responds to questions from evaluators; surveys evaluators at the end of the cycle; recommends course of action for future awards.

Award Coordinator: 10 hours monthly August – September

Works with supplier to manage the trophy ordering, payment and delivery

Ensures all awards are shipped and orders correct

Awardforce Platform Coordinator: 4-6 hours monthly April – September

Serve as the survey tool expert (training available) and the support to post the awards, pull data and manage the electronic tool.

Reports to: National Programs Director, Canada East Region

Time required: Approx. April – September. The process is currently being revamped, so exact timing is to be determined The intent is for one of the Silver Leaf Coordinators to succeed the National Programs Director, Canada East Region beginning June, 2019.

Qualifications: Mid-level IABC member in good standing; ability to commit for the time required; ability to build consensus; team player; takes direction but strong ability to work independently without daily management; sense of humour; flexible; creativity and ability to think outside the box. Experience in social media best practices, familiarity with the Silver Leaf programs and the ability to develop clear communications plans and process

]]>http://london.iabc.com/news/seeking-silver-leaf-awards-coordinators/feed/0How to put an end to martyrdom in volunteering and make helping out irresistible for everyonehttp://london.iabc.com/news/how-to-put-an-end-to-martyrdom-in-volunteering-and-make-helping-out-irresistible-for-everyone/
http://london.iabc.com/news/how-to-put-an-end-to-martyrdom-in-volunteering-and-make-helping-out-irresistible-for-everyone/#commentsTue, 17 Apr 2018 05:25:51 +0000http://london.iabc.com/?p=4146By Andrew Kaszowski, CMP – President-Elect We’ve heard of the 80/20 rule, which basically means that 80 per cent of work in the world is done by a ridiculously dedicated 20 per cent of people. There are a lot of problems with this model. Sure, the 20 per cent get things done – and they...

We’ve heard of the 80/20 rule, which basically means that 80 per cent of work in the world is done by a ridiculously dedicated 20 per cent of people.

There are a lot of problems with this model. Sure, the 20 per cent get things done – and they do it very well. The main problem is that this is hardly sustainable. A few crazy-committed souls lifting all the weight in an organization is a heavy burden to carry and leads to that most scary word in the world of volunteering: burnout. Volunteer turnover rates at most organizations is frighteningly high, as doing a passionate job is fun for a while but hard to keep up for many years. Consequently, when the organization loses its core force of energy year-after-year it becomes saddled with the task of orienting new blood all the time and continuity of vision and mission gets lost in the mix when there isn’t a concerted effort to overlap the veterans and the fresh faces. Volunteers burning out is bad for the continuity of an organization. It’s called martyrdom. It leads not only to the exhaustion of the volunteer themselves, but to the decline in the vitality of the organization itself in the long-term.

So how do we put a stop to volunteers becoming martyrs and make volunteering irresistible for the 80 per cent who are sitting on the sidelines? The answer is lazy volunteering, as I learned at IABC’s Leadership Institute from keynote speaker Cynthia D’Amour. By spreading the work across the organization’s membership pool and offering little chunks of valuable tasks to as many people as possible, participation becomes both accessible and wide-spread. We put an end to disproportionately celebrating the work of those who commit a LOT of time and effort, and instead value the contributions of EVERYONE. This leads to everyone feeling appreciated, and in turn when volunteers get a taste of feeling part of the “organization’s inner tribe” they inevitably start looking for ways to get even more involved. Or not… maybe they don’t get more involved than putting forth an hour of time a year, and that’s okay too!

Across an organization like IABC London, there’s a whole tonne of tasks to do that range from a one-time commitment of an hour or two all the way to joining the board of directors. ALL involvement is important to the functioning of the chapter and making it the best it can be for our members. And all involvement is deeply appreciated.

Our challenge is to each find the nugget of involvement that speaks to us and what we can handle – no matter its size. We can all play a part.

]]>http://london.iabc.com/news/how-to-put-an-end-to-martyrdom-in-volunteering-and-make-helping-out-irresistible-for-everyone/feed/1A Seat at the Table – Event Recaphttp://london.iabc.com/news/a-seat-at-the-table-event-recap/
http://london.iabc.com/news/a-seat-at-the-table-event-recap/#respondTue, 17 Apr 2018 05:05:54 +0000http://london.iabc.com/?p=4142By Sonia Hota On March 26, IABC fellow and communications professional Priya Bates sat down with members of the IABC London community. Her goal was to share her experiences and advice on how to get “a seat at the table,” with senior leaders and decision-makers in organizations. The impetus for the event grew out of...

On March 26, IABC fellow and communications professional Priya Bates sat down with members of the IABC London community. Her goal was to share her experiences and advice on how to get “a seat at the table,” with senior leaders and decision-makers in organizations. The impetus for the event grew out of conversations between IABC London Chapter President Anthea Rowe and Bates, about the need for communications professionals to better advocate for themselves to be included as strategic business partners, as opposed to merely tactical employees.

A Longstanding Problem

Bates began the evening by sharing how she got into the field of communications, after having graduated from Western University with a degree in Neuropsychology and, later from the communications program at Humber College. As a communications professional, Bates was very involved in IABC, and recalls a time when, as IABC Toronto Chapter President 15 years ago, the board had the very same discussion about how to get a seat at the table.

“It’s sad that, fifteen years later, we are still having the conversation,” Bates notes.

According to a 2008 Forbes study, of 160 leaders surveyed, ninety percent of CEOs recognized the importance of communications in strategic planning. The study listed a number of strategic initiatives that many communications professionals may find daunting to consider.

“There was knowledge even back then that communications is the gap that exists when companies are struggling,” Bates claims.

She admits to being fortunate enough to have had worked at companies, such as HP-Compaq and Loblaws, which allowed her to take risks and try new things. During a restructure at Loblaws, Bates was aware of upcoming changes six months prior to layoffs, and was part of that decision-making process over a period of five years. She was also instrumental in getting Loblaws on the list of the top 100 best places to work, for the past eight years.

Bates assisted with the communications strategy during Gordon Food Service Company’s divestment operations, and also sat at the “cleanroom” table during the impending merger of the HP and Compaq companies.

“I feel proud I was able to help Compaq Canada make its best quarterly results, and its best ever annual results. That’s the power of communications,” Bates states.

Changing from the Inside Out

Twelve years later, Bates led the IABC international task force on rebranding, which included creating IABC values and connecting what communicators do for the business. Bates adhered to this principle when starting her own consulting business in 2014, Inner Strength Communication, which focuses on internal communications. She notes that her work advising leadership on where they need to invest for communications success, has revealed that many leaders start with tactics instead of with a strategy in mind. As a result, she has seen many communicators reluctant to part with their tactical roles in favour of strategic ones.

Bates also noted that the lines between external and internal communications are blurring, and many companies are now investing in internal communications. The demand for knowledge of internal communications is so great that there are conferences devoted solely to internal communications.

“People need to realize they need to make a difference from the inside out,” Bates states. “We need to focus on opening the doors. Having a seat at the table means being connected to the outside, having an open-door policy, trust, and transparency.”

Changes need to happen individually, where communicators need to feel comfortable stepping out of their comfort zones and doing things differently. Obtaining a communications certification is helpful in allowing communications professionals to be seen as experts, and dispelling any notions that anyone can do communications. Bates also encourages communications professionals to make a case to have professional development costs covered by companies. Commitment to learning the business is critical to being accepted and sought out as part of the company’s planning process, and Bates suggests visiting employees in the various departments to learn what they do and how they think.

“Understanding your business from a people’s point of view is gold,” Bates claims.

The Five I’s of Internal Communications

Bates also stressed the need to change the conversation, to stress the importance of internal communications, and shared her mantra for internal communications: implementation, interaction, integration, influence and impact. According to Bates, many communicators spend too much time on the implementation of tactics and not enough time strategizing. Asking questions to determine the reasons behind the ask, and being comfortable saying “no” when a task does not create value for the business are important steps for communicators.

When crafting messages for internal publics, communicators must connect with employees and other parties, to understand how they think and how they act. In this way, interaction allows the communicator to best represent the internal publics’ interests. Building strong relationships with executive assistants and other supporting staff is another way to keep abreast of internal activity and attitudes.

Integration, the third principle, refers to the importance of having the tools to deliver promised results. Having the knowledge and understanding of business initiatives allows communicators to become involved in decision-making. Bates’ fourth principle, influence, relates to the mistaken belief communicators have that their role is to communicate on behalf of the business.

“Our biggest power and biggest opportunity is to influence how our leaders, our people in our organizations, communicate,” Bates states.

Showing the results of their strategic planning allows communicators to make a strong impact on the business and its employees and leaders. As part of the planning process, having the communications infrastructure in place to deal with potential crises is essential to ensuring a smooth transition when implementing changes to the business.

A United Effort

Regardless the level of work experience among communications professionals, common ground lay in the need for a united effort towards proving the value of communicators as strategists to business leaders. Bates’ workshop, “A Seat at the Table,” heralds the start to an exciting journey for communicators and business leaders alike, as they progress toward a stronger understanding of each other and a stronger future for communications as a profession.

Congratulations to the following members with a recent or upcoming membership anniversary

Laurie Lashbrook – 30 years

Angela Abdallah – 26 years

Teresa Hollingsworth – 25 years

Keith Marnoch – 19 years

Julia Quinton Oosterman – 19 years

Jo Ann Johnston – 15 years

Andrew Kaszowski, CMP – 13 years

Jennifer MacRae – 13 years

Andrea Stass – 13 years

Adina Chirita – 12 years

Shawn Gibson – 12 years

Liisa Sheldrick – 12 years

Sandra Coulson – 11 years

Jackie Westelaken – 11 years

Sarah Robinson – 8 years

Shannon Sasseville – 8 years

Jane Antoniak – 5 years

Marian Redford – 5 years

Adam Nyp – 4 years

Jay vanKlinken – 2 years

Bashir Badmos – 2 years

Laura Thorne – 2 years

Leanne McNaughton – 2 years

Lynn Marentette – 1 year

Laura Thorne – 1 year

Thank you to the following members who have recently renewed their IABC membership:

Naila Abdullayeva

Elena Aggelopoulos

Colleen Aguilar

Rob Andrusevich

Adina Chirita

Sandra Coulson

Teresa Hollingsworth

Tristan Joseph

Andrew Kaszowski, CMP

Laurie Lashbrook

Mary Lynn Lister Santavy

Richelle Lowry

Scott May

Lynn Marentette

Adam Nyp

Julia Quinton Oosterman

Marian Redford

Sarah Robinson

Anthea Rowe, SCMP

Shannon Sasseville

Andrea Stass

Michelle Stubnya

Carrie Tatsu

Jennifer Thomlinson

Jackie Westelaken

IABC is recognized as the professional association of choice for communicators who aspire to excel in their chosen fields. Our members represent a diverse range of professional experience, educational background and fields of expertise. Each member contributes to our community, offering support and working to elevate our profession. We sincerely appreciate your commitment to IABC!

]]>http://london.iabc.com/uncategorized/member-celebration-march-april/feed/0Content Marketing Specialist (Product) – Talentcor Londonhttp://london.iabc.com/job-board/content-marketing-specialist-product-talentcor-london/
http://london.iabc.com/job-board/content-marketing-specialist-product-talentcor-london/#respondWed, 21 Mar 2018 13:50:07 +0000http://london.iabc.com/?p=4074Talentcor London is currently recruiting for our client a London based multi-national organization considered a leader in the manufacturing sector. We are looking for a Content Marketing Specialist Job Description The Content Marketing Specialist (Product) will be responsible for creating compelling product content for manufacturer and distributor websites. The successful candidate will play a critical...

]]>Talentcor London is currently recruiting for our client a London based multi-national organization considered a leader in the manufacturing sector.

We are looking for a Content Marketing Specialist

Job Description

The Content Marketing Specialist (Product) will be responsible for creating compelling product content for manufacturer and distributor websites.

The successful candidate will play a critical role in activating content-to-revenue marketing. They will source and synthesize complex product information into engaging, relevant content that drives conversion and sales. Relentless research acumen, acute attention to detail, and a strong “customer first” mentality are critical.

Responsibilities:

Research and compile all relevant technical information and marketing messages related to each product.

Transform product details into rich, high quality content that aligns to business strategy and customer needs.