They are definitely overpriced, but Chrysler knows folks like me want vehicles with bells and whistles already built and under warranty. Especially if we don't have the time to do mods. None of the Special Editions are worth the extra $$ Chrysler charges, but the 10A is at least the best Rubicon ever to roll out of the factory so far. On the trail, modded jeeps will be able to run circles around it, but it will do pretty good stock. Besides, just like the majority of the the JK Unlimiteds, most won't even see a trail. It would be unfair to the jeep for someone to put $20K into the rig to just make it look like its trail ready. It just hurts your heart and kills the Jeep's soul.

And people WILL pay it >_> just had this convo earlier and the summit edition wk2 came up. Can you seriously justify charging 66k for a jeep? Yet people will pay it. Dealership I used to work at sold a bone stock srt8 for midfrickin eighties! Idk, personally not worth it to me.... Then again, no jk is worth it to me zj fo life baby! The 10a rubi will be good for some. They should get it. For the rest, that's why they make other jeeps

They are definitely overpriced, but Chrysler knows folks like me want vehicles with bells and whistles already built and under warranty. Especially if we don't have the time to do mods. None of the Special Editions are worth the extra $$ Chrysler charges, but the 10A is at least the best Rubicon ever to roll out of the factory so far. On the trail, modded jeeps will be able to run circles around it, but it will do pretty good stock. Besides, just like the majority of the the JK Unlimiteds, most won't even see a trail. It would be unfair to the jeep for someone to put $20K into the rig to just make it look like its trail ready. It just hurts your heart and kills the Jeep's soul.

What makes it more trail worthy than a regular rubicon? $6000 bumpers? And red leather?

What makes it more trail worthy than a regular rubicon? $6000 bumpers? And red leather?

I actually said they are overpriced, but that can be said of every Wrangler above a Sport. Didn't say it was more trail worthy than a regular Rubicon. It IS a regular Rubicon with different springs, tires, and bumpers. If you price it out option for option vs another Rubicon, its only about $2000 more. Not bad for a different bumper setup, extra .5" lift, and that awesome color Anvil. Not to mention the red leather seats that make it go faster! I wish more people hated the red leather and the Anvil color, because I like going against popular opinions. And the wheels actually look better in person than I expected. I have not put my Eagle Alloys and Mickeys on it yet.

No it's not worth it. Go buy a 2010 jku wrangler x for 20k and go put 27000 in parts I Promise you will have one of the most BA jeeps around. You can even go get a 3k paint job if you really like that color so much. Not trying to be harsh I just never understood paying so much for so little.

I actually said they are overpriced, but that can be said of every Wrangler above a Sport. Didn't say it was more trail worthy than a regular Rubicon. It IS a regular Rubicon with different springs, tires, and bumpers. If you price it out option for option vs another Rubicon, its only about $2000 more. Not bad for a different bumper setup, extra .5" lift, and that awesome color Anvil. Not to mention the red leather seats that make it go faster! I wish more people hated the red leather and the Anvil color, because I like going against popular opinions. And the wheels actually look better in person than I expected. I have not put my Eagle Alloys and Mickeys on it yet.

I don't mean to be a "hater" it's just to me the whole love affair between a man and his jeep is building your own. Making it personal. With that said, enjoy your new jeep. Can't wait to see pics of it covered in mud!