Breaking Down UCF’s Athlete-Driven Domination

The latest in athlete social media & opendorse news.

Camps across Arizona and Florida are buzzing as teams report to MLB Spring Training, and baseball social media is sure to follow. MLB players currently lag behind their peers in the NBA, NFL, and MLS in most social categories, but it's never too late to catch up. 2019...

As athletes and fans prepare to kickoff the 2019 regular season of Major League Soccer, we take a look back at the league's most powerful teams on social in 2018. Our athlete-driven report — focused on the performance of MLS players grouped by their respective teams —...

The 2019 NBA All-Star game will take place on Sunday, February 17 at the Spectrum Center in Charlotte, N.C. In preparation for the festivities, we break down the athlete-driven data from the league's Top 50 most powerful players on social throughout the first half of...

It's no secret that UCF Football's brand has blown up. The team ran the table in 2017, claiming their share of the national title just two years after finishing with a winless record. They nearly did again this year before falling short in the Fiesta Bowl. From...

Just in time for NHL All-Star weekend, we take a look at the league's most powerful athletes on social throughout the first half of the regular season. As stars gather in San Jose, CA to showcase their skills and compete, the data in this athlete-driven report offers...

NBA players and their teams are consistently some of the strongest in the world on social. Thanks in large part to a combination of star power and quality content, these athletes build massive audiences and drive engagement that tops North American sports. While...

Many leagues began to embrace athlete-driven social strategies in 2018, but numerous teams have already hit the ground running. Across professional sports, we witnessed first-hand how powerful player-driven strategy can be. The NFL showed us how activity from a few...

Ealier this month, we reported on the leading athlete-driven leagues of 2018. Our recap featured eight of the most powerful sports leagues in North America, all with one thing in common — their athletes create serious impact on social. Here, we take a look at the...

If 2019 becomes the year of athlete-driven marketing on social, 2018 was the year that built the foundation to make it happen. The leading leagues, properties, and publishers in sports have made significant strides to empower their talent with technology, strategy,...

The 2018 Formula One World Championship came to a close in November with Lewis Hamilton securing a second consecutive Drivers' Championship Trophy for Team Mercedes and continuing his decade of dominance in the sport. Hamilton's daring approach to driving and...

The NASCAR regular season came to a close last week with the 2018 Monster Energy NASCAR Cup Series at Homestead-Miami Speedway. In a season dominated by talk of a 'Big 3' champion — Kevin Harvick, Martin Truex Jr., or Kyle Busch — it was wild card Joey Logano who...

Zlatan has arrived in Los Angeles, the regular season is over, and the MLS playoffs are upon us. Throughout the regular season, soccer's top players took to social to build their brands beyond the pitch. With his charisma, relentless confidence, and on-field success,...

There's no denying that athletes are a powerful force on social. This postseason, MLB players presented a perfect example of the influence that athletes hold. Their collective audience size, activity, and engagement outrank that of their teams and the league itself....

As one of the most prolific young players in the MLB, Alex Bregman justifiably carries himself with a certain swagger. In his second season as a big leaguer, the Houston Astros third basemen has firmly established himself as an offensive powerhouse and MVP candidate....

NFL players have gone all-in on video in 2018. Since the preseason kicked off on August 2nd, players have shared almost three thousand videos to their personal Twitter, Facebook, and Instagram channels, producing more than 140 million video views. No player has...

The King has arrived in Los Angeles, the offseason is over, and NBA basketball is back in our lives. Over the offseason, basketball's top players took to social to build their brands beyond the hardwood. With a following more than double the size of any other player,...

The Summer of Ovi has come to the end and the NHL is officially back in our lives. Throughout the offseason, several of hockey's top players took to social to further establish their brands beyond the ice. The biggest winners were Caps players, specifically Ovechkin...

This season, the PGA TOUR launched the #LiveUnderPar campaign with a promise to extend the game beyond ropes, bringing fans closer to the players and action than ever before. The program was embraced not only by the TOUR, but by the players as well. The game's top...

It should come as no surprise that Cristiano Ronaldo dominates his Champions League peers on social. With just under 340 million total followers, he's the most-followed figure in sports and isn't showing any signs of giving up that title anytime soon. Perhaps most...

It's no secret that athletes are powerful on social. They have huge audiences and rack up retweets in ways that brand account managers can only dream of. NFL players fit this description to a T. Their collective audience, activity, and engagement outrank that of their...