New Media Campaigns Bloghttp://www.newmediacampaigns.com/
en-usCopyright New Media Campaigns.Tue, 29 Nov 2016 11:00:00 -0500http://blogs.law.harvard.edu/tech/rssHiFijoel@newmediacampaigns.com,cschossow@newmediacampaigns.comjoel@newmediacampaigns.com,cschossow@newmediacampaigns.comNewMediaCampaignshttps://feedburner.google.comFree A/B Split Testing Tutorial for using Google Analytics Experimentshttp://feedproxy.google.com/~r/NewMediaCampaigns/~3/h2J3lzpYLKs/google-analytics-ab-split-test-tutorial
<p>When a visitor is browsing your website, what impacts their willingness to start a relationship with your organization? The decisions you have made around your site's design, messaging, content, and layout. How confident are you in these decisions? As you update your site, how can you be sure the changes improve your visitors' experience?</p>
<p><strong>A/B Split Tests are a tool for increasing confidence in the decisions you make about your website.</strong> They allow you to scientifically test and validate hypotheses around your goals. Google Analytics' "Experiments" tool makes it simple to setup A/B Split Tests on any website using Google Analytics (GA). In this post, we'll walk through each of the following steps.</p>
<ul>
<li><a href="#step1">Defining your goal</a></li>
<li><a href="#step2">Forming your hypotheses</a></li>
<li><a href="#step3">Setting up your experiment</a></li>
<li><a href="#step4">Declaring a winner</a></li>
</ul>
<hr />
<h2><a name="step1"></a>1. Define your Goal</h2>
<p>The first step in setting up a Google Experiment is defining what metric will be used to determine success. The objective of the experiment can be:&nbsp;</p>
<ul>
<li>Reducing website bounces</li>
<li>Increasing website pageviews</li>
<li>Increasing the time visitors are spending on the site</li>
<li>A Goal that has been defined in&nbsp;GA</li>
</ul>
<p>In our experience, usually the objective of the experiment is a specific Goal that's been created in GA. Goals are a big topic of on their own. If this is your first time setting one up, check out this&nbsp;<a href="http://www.newmediacampaigns.com/blog/easy-ways-to-improve-google-analytics#goals">Guide on Setting up Goals in Google Analytics</a>. A few examples of the types of Goals you could track are:</p>
<ul>
<li><a href="http://www.newmediacampaigns.com/services/non-profit-web-design" target="_blank">Tracking supporter engagement and fund raising&nbsp;for non-profit&nbsp;organizations</a></li>
<li><a href="http://www.newmediacampaigns.com/services/political-website-design" target="_blank">Tracking donations and volunteer registrations&nbsp;for political&nbsp;organizations</a></li>
<li><a href="http://www.newmediacampaigns.com/services/law-firm-website-design" target="_blank">Tracking client leads&nbsp;for law firms</a></li>
</ul>
<hr />
<h2><a name="step2"></a>2. Form your A/B Test Hypotheses</h2>
<p>With your objective&nbsp;of increasing engagement, or leads, or donations established, it's time to form your hypotheses: what design, messaging, content, or layout decisions do&nbsp;you think could achieve this goal more effectively?</p>
<p>With Google Analytics Experiments, you're not limited to just two, A and B, hypotheses. You can setup as many as you'd like. The algorithm Google uses is called a <a href="https://support.google.com/analytics/answer/2844870?hl=en" target="_blank">multi-armed bandit experiment</a>. The statistics behind it are complex, but the idea is not. The gist is, as time goes on and hypotheses start showing promise Google will send more visitors to the leaders. It has two big advantages over a traditional A/B test that distributes traffic evenly until completion. First, by sending more traffic to winning variations while the experiment is running, you start to benefit from the leaders earlier. Fewer visitors are sent to poor performers before the experiment ends. A side effect of this is the other key benefit: deciding the best of multiple good choices happens more quickly.</p>
<p><strong>Each hypothesis must be setup as its own page, with a unique URL, on your website.</strong>&nbsp;How this is done will depend on the content management system (CMS) your website uses. You'll want to make sure, however, that the only thing you change in the different pages in your experiment is what you're testing for. You want to avoid changing several aspects of the page and then not being sure which change led to the increased conversion rate.</p>
<p>For instance, let's say&nbsp;you want to test whether reducing the number of fields on your contact form leads to an increase in form submissions. You shouldn't also change the banner image on the two&nbsp;form pages as that could confound the results.</p>
<p>In the above example, the two pages would be exactly the same except on&nbsp;one contact form, you ask for:</p>
<ul>
<li>First Name</li>
<li>Last Name</li>
<li>Email</li>
<li>How can we help you?</li>
</ul>
<p>On the other contact form, you ask for only:</p>
<ul>
<li>Email</li>
<li>How can we help you?&nbsp;</li>
</ul>
<p>Once you finish running your first experiement on whether the number of form fields impacts submission rates, you can then set up a new experiment to see if the banner image impacts submission rates.&nbsp;</p>
<hr />
<h2><a name="step3"></a>3. Setup your Google Analytics A/B Split Test Experiment</h2>
<p>&#65279;With a goal and hypotheses in place, it's time to setup your experiment in GA. This is the easy part!</p>
<h3>3a. Create Experiment</h3>
<p>You can reach your experiments in GA&nbsp;from the reporting sidebar. Select<strong> Behavior, </strong>then<strong> Experiments</strong>.&nbsp;&#65279;This is how you'll get to your experiments after you've set them up. Select <strong>Create Experiment</strong>.</p>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="http://files.www.newmediacampaigns.com/blog/google-analytics-ab-split-test-tutorial/step1.png" alt="" width="557" height="454" /></p>
<p>Experiments only require a <strong>Name</strong> and the <strong>Goal </strong>&#65279;you're evaluating success with. There are other options, too, like how much of your traffic should be experimented with, how long the experiment should run, the confidence level with which a winner is determined, and so on. For your first experiments, you can safely use the defaults.&nbsp;</p>
<h3>3b. Drop-in Original URL and Hypothesis Variation URLs</h3>
<p>The next step is to add all of your hypotheses to the experiment. This is just a matter of copy and pasting the URLs you setup in. If you are testing changes to a page that already exists, use it as the Original. For entirely new content, pick the URL you will eventually want to use for the winner. The Original Page is where the code snippet will be installed in step 3c.</p>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="http://files.www.newmediacampaigns.com/blog/google-analytics-ab-split-test-tutorial/step2.png" alt="" width="703" height="501" /></p>
<h3>3c. Insert the experiment Testing Code</h3>
<p>Once your hypotheses URLs are setup, the next step is to <strong>select "Manually insert the code" and install the experiment code snippet just inside the &lt;head&gt; tag of your Original Page</strong>.</p>
<p><img src="http://files.www.newmediacampaigns.com/blog/google-analytics-ab-split-test-tutorial/step3.png" alt="" width="706" height="655" /></p>
<p>After you have saved the template, click Next Step and GA&nbsp;will verify that your experiment code is properly in place.</p>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="http://files.www.newmediacampaigns.com/blog/google-analytics-ab-split-test-tutorial/step4.png" alt="" width="441" height="264" /></p>
<p>All that is left now is to <strong>Start Experiment</strong> and GA&nbsp;will take care of routing visitors to your hypotheses and recording their effectiveness.</p>
<hr />
<h2><a name="step4"></a>Deciding the Winner</h2>
<p>The winning hypothesis will be decided algorithmically over some period of time, usually on the order of 2 to 4 weeks. This period will vary in length depending on the volume of traffic to your site, the relative performance of hypotheses, the rate at which the leading hypotheses converts, and so on.</p>
<p><strong>For experiments that end with a clear winner</strong>, if it is not the original, there are just a few more steps to take. First, replace the original's content or template with the winning variation's. Second, remove the experiment code from the template.</p>
<p>For some experiments, you may be able to decide to move forward with a hypothesis before Google's algorithm statistically can. An example of this is a desirable change to your website that is performing the same as the original page it intends to replace and has a low probability of outperforming the original. In these cases, you can manually select Stop Experiment to end it, replace the original's content with the hypothesis', and remove the experiment code.</p>
<p><strong>Google Analytics Experiments is a free A/B Split testing tool you can easily setup to help you make confident decisions about your website's design, messaging, content, and layout. It is a powerful tool you can use to make your website better at achieving your organization's goals.</strong></p><div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/NewMediaCampaigns?a=h2J3lzpYLKs:rYRNypHYoHw:IuXuQPol3sE"><img src="http://feeds.feedburner.com/~ff/NewMediaCampaigns?i=h2J3lzpYLKs:rYRNypHYoHw:IuXuQPol3sE" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/NewMediaCampaigns?a=h2J3lzpYLKs:rYRNypHYoHw:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/NewMediaCampaigns?i=h2J3lzpYLKs:rYRNypHYoHw:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/NewMediaCampaigns?a=h2J3lzpYLKs:rYRNypHYoHw:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/NewMediaCampaigns?i=h2J3lzpYLKs:rYRNypHYoHw:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/NewMediaCampaigns?a=h2J3lzpYLKs:rYRNypHYoHw:cGdyc7Q-1BI"><img src="http://feeds.feedburner.com/~ff/NewMediaCampaigns?d=cGdyc7Q-1BI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/NewMediaCampaigns?a=h2J3lzpYLKs:rYRNypHYoHw:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/NewMediaCampaigns?d=yIl2AUoC8zA" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/NewMediaCampaigns/~4/h2J3lzpYLKs" height="1" width="1" alt=""/>Tue, 29 Nov 2016 11:00:00 -0500http://www.newmediacampaigns.com/blog/google-analytics-ab-split-test-tutorialhttp://www.newmediacampaigns.com/blog/google-analytics-ab-split-test-tutorialUsing Strategic Storytelling in Economic Development Web Designhttp://feedproxy.google.com/~r/NewMediaCampaigns/~3/QmkDWCHQiKs/strategic-storytelling-in-economic-development-web-design
<p><a href="http://www.newmediacampaigns.com/services/economic-development-web-site-design"><span style="font-weight: 400;">Economic development web design</span></a><span style="font-weight: 400;"> projects have long held a special place in our hearts (and portfolios!) at NMC, so when the </span><a href="https://www.nclm.org/"><span style="font-weight: 400;">North Carolina League of Municipalities</span></a><span style="font-weight: 400;"> approached us about helping them develop a new site that would serve as the mouthpiece to promote the fantastic work of local and municipal governments to grow jobs and create opportunities for North Carolina citizens, we jumped at the chance.</span></p>
<p><span style="font-weight: 400;">A few weeks back, the fruits of our labor with both the League and their strategic communications firm </span><a href="http://www.eandvgroup.com/"><span style="font-weight: 400;">Eckel &amp; Vaughan</span></a><span style="font-weight: 400;"> came to life in the form of an exciting new site -- </span><a href="http://herewegrownc.org/"><span style="font-weight: 400;">Here We Grow North Carolina.</span></a></p>
<h3><b>Background </b></h3>
<p><span style="font-weight: 400;">The North Carolina League of Municipalities is a membership organization of more than 540 cities and towns across our state that works to promote, support and advocate for municipalities at both the state and federal levels. Their advocacy work doesn&rsquo;t stop on Jones Street or in D.C. -- they are also dedicated to educating North Carolinians about the importance and influence of municipalities.</span></p>
<p><span style="font-weight: 400;">Too often, stories about economic development center around the work done at the state-level of government, but the Here We Grow project sought to change that by helping municipalities tell their own stories and citizens to understand the vital role municipalities play in the economic development of our state.</span></p>
<h3><b>Goals of the Project</b></h3>
<p><img src="http://files.www.newmediacampaigns.com/hwg-share-story.jpg" alt="" width="1140" height="357" /></p>
<p><span style="font-weight: 400;">The primary goal of the project was to create a home for user-submitted stories, principally from N.C. League of Municipalities members and their affiliated governments, about job growth and economic development opportunities in cities and towns of all sizes. </span></p>
<p><span style="font-weight: 400;">In early discussions around this goal, it became clear that to be successful, the site had to be straightforward and easy to use not just for League members submitting new stories, but also for users visiting the site to learn more and for the small but mighty team at the League to manage in addition to their everyday workload of serving members. </span></p>
<h3><b>WordPress Setup</b></h3>
<p><img src="http://files.www.newmediacampaigns.com/hwg-stories-map.jpg" alt="" width="1140" height="589" /></p>
<p><span style="font-weight: 400;">We knew from day one that the centerpiece of the site would be the interactive map of North Carolina with markers for each story, so we developed a system using <a href="https://wordpress.org/plugins/wp-google-maps/">WordPress&rsquo;s Google Maps Plugin</a> to make the most of an accurate, familiar map for users. To make sure that the map fell within the branding standards for the League, our development team customized the map, as well as town and city information, onto the layout. &nbsp;WordPress Plugins are often an effective way to quickly build out functionality like this and still have control to customize it to your needs - here are more of our <a href="http://www.newmediacampaigns.com/blog/helpful-wordpress-plugins">favorite, helpful WordPress plugins</a> for projects.</span></p>
<p><span style="font-weight: 400;">Since the content focus of the map and the site as a whole are the member-submitted stories, we wanted to make the submission process as simple as possible to encourage participation. After many conversations with the team at the League and our developers, we came up with the following steps to submit and publish a story to the Local Stories page: </span></p>
<ol>
<li style="font-weight: 400;"><span style="font-weight: 400;">A member reaches out to the League team and the League establishes their credentials.</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">The municipality can then login to the Member Portal. </span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">They submit the short form and a hi-resolution photo of the project taking place in their area.</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">NCLM team members are alerted that a new submission has been received and is awaiting approval. </span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">They edit (if necessary) and approve and add it to the site and map.&nbsp;</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">Save and go!</span></li>
</ol>
<p><span style="font-weight: 400;">For those keeping count, that&rsquo;s three quick steps for the member, three quick steps for the folks at the League -- all resulting in fresh content on the site and a map covered in examples of economic development from across our state!</span></p>
<h3>Final Thoughts</h3>
<p><span style="font-weight: 400;">One of the highlights of working at NMC is when we get the opportunity to design sites that support and promote storytellers of great news. When that news just happens to center around the state we all love, that&rsquo;s truly hitting our sweet spot. Many thanks again to the teams at the </span><a href="https://www.nclm.org"><span style="font-weight: 400;">N.C. League of Municipalities</span></a><span style="font-weight: 400;"> and </span><a href="http://www.eandvgroup.com/"><span style="font-weight: 400;">Eckel &amp; Vaughan</span></a><span style="font-weight: 400;"> for their outstanding partnership on this fun project. <a href="https://herewegrownc.org/local-stories/" target="_blank">Go check out the stories of growth from municipalities around our state.</a></span></p><div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/NewMediaCampaigns?a=QmkDWCHQiKs:ddhsa8u8icQ:IuXuQPol3sE"><img src="http://feeds.feedburner.com/~ff/NewMediaCampaigns?i=QmkDWCHQiKs:ddhsa8u8icQ:IuXuQPol3sE" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/NewMediaCampaigns?a=QmkDWCHQiKs:ddhsa8u8icQ:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/NewMediaCampaigns?i=QmkDWCHQiKs:ddhsa8u8icQ:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/NewMediaCampaigns?a=QmkDWCHQiKs:ddhsa8u8icQ:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/NewMediaCampaigns?i=QmkDWCHQiKs:ddhsa8u8icQ:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/NewMediaCampaigns?a=QmkDWCHQiKs:ddhsa8u8icQ:cGdyc7Q-1BI"><img src="http://feeds.feedburner.com/~ff/NewMediaCampaigns?d=cGdyc7Q-1BI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/NewMediaCampaigns?a=QmkDWCHQiKs:ddhsa8u8icQ:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/NewMediaCampaigns?d=yIl2AUoC8zA" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/NewMediaCampaigns/~4/QmkDWCHQiKs" height="1" width="1" alt=""/>Thu, 03 Nov 2016 16:03:27 -0400http://www.newmediacampaigns.com/blog/strategic-storytelling-in-economic-development-web-designhttp://www.newmediacampaigns.com/blog/strategic-storytelling-in-economic-development-web-designOur 2016 Campaign Websiteshttp://feedproxy.google.com/~r/NewMediaCampaigns/~3/WrhxBhMcU3Y/sample-of-2016-political-campaign-websites
<p>As many of you know, and as our name indicates, NMC has a long history of <a href="http://www.newmediacampaigns.com/services/political-website-design">designing political campaign and advocacy websites</a>. &nbsp;This election season was no different, working with local, congressional, and statewide campaigns. &nbsp;We worked with dozens of campaigns around the country&nbsp;from the inception of their campaigns through primaries and now to the culmination of Election Day. &nbsp;</p>
<p>We're proud of the work we did and wanted to share&nbsp;some of the sites to show the diversity in campaign websites and what we've seen be most effective this election cycle. &nbsp;Below is a sample of 17 of our clients from this cycle and their sites.&nbsp;We wish all of our clients best of luck on November 8 and encourage all of our readers to get out there to vote.</p>
<h4><a href="http://www.joshstein.org/">Josh Stein for Attorney General (NC)</a></h4>
<p><a href="http://www.joshstein.org/"><img src="http://files.www.newmediacampaigns.com/nmc-politicalsites2016-stein.jpg" alt="" width="1140" height="653" /></a></p>
<p>&nbsp;</p>
<h4><a href="http://www.floridadems.org/">Florida Democratic Party</a></h4>
<p><a href="http://www.floridadems.org/"><img src="http://files.www.newmediacampaigns.com/nmc-politicalsites2016-fldems.jpg" alt="" width="1140" height="653" /></a></p>
<p>&nbsp;</p>
<h4><a href="http://petegallego.com/">Pete Gallego for Congress (TX)</a></h4>
<p><a href="http://petegallego.com/"><img src="http://files.www.newmediacampaigns.com/nmc-politicalsites2016-gallego.jpg" alt="" /></a></p>
<p>&nbsp;</p>
<h4><a href="http://www.timryanforcongress.com">Tim Ryan for Congress</a></h4>
<p><a href="http://www.timryanforcongress.com"><img src="http://files.www.newmediacampaigns.com/nmc-politicalsites2016-ryan.jpg" alt="" width="1140" height="653" /></a></p>
<p>&nbsp;</p>
<h4><a href="http://www.graigmeyer.com">Graig Meyer for <span class="caps">NC </span>House</a></h4>
<p><a href="http://www.graigmeyer.com"><img src="http://files.www.newmediacampaigns.com/nmc-politicalsites2016-meyer.jpg" alt="" width="1140" height="653" /></a></p>
<p>&nbsp;</p>
<h4><a href="http://www.chazbeasley.com">Chaz Beasley for <span class="caps">NC </span>House</a></h4>
<p><a href="http://www.chazbeasley.com"><img src="http://files.www.newmediacampaigns.com/nmc-politicalsites2016-beasley.jpg" alt="" width="1140" height="653" /></a></p>
<p>&nbsp;</p>
<h4><a href="http://www.cheribustos.com">Cheri Bustos for Congress (IL)&nbsp;</a></h4>
<p><a href="http://www.cheribustos.com"><img src="http://files.www.newmediacampaigns.com/nmc-politicalsites2016-bustos.jpg" alt="" width="1140" height="653" /></a></p>
<p>&nbsp;</p>
<h4><a href="http://www.drjuneatkinson.com/">June Atkinson for State Superintendent (NC)</a></h4>
<p><a href="http://www.drjuneatkinson.com/"><img src="http://files.www.newmediacampaigns.com/nmc-politicalsites2016-atkinson.jpg" alt="" width="1140" height="653" /></a></p>
<p>&nbsp;</p>
<h4><a href="http://www.kumarbarve.com/">Kumar Barve for Delegate (MD)</a></h4>
<p><a href="http://www.kumarbarve.com/" target="_blank"><img src="http://files.www.newmediacampaigns.com/nmc-politicalsites2016-barve.jpg" alt="" width="1140" height="653" /></a></p>
<p>&nbsp;</p>
<h4><a href="http://www.wisdems.org">Wisconsin Democratic Party</a></h4>
<p><a href="http://www.wisdems.org"><img src="http://files.www.newmediacampaigns.com/nmc-politicalsites2016-wisdems.jpg" alt="" width="1140" height="653" /></a></p>
<p>&nbsp;</p>
<h4><a href="http://www.scottpeters.com">Scott Peters for Congress (CA)</a></h4>
<p><a href="http://www.scottpeters.com"><img src="http://files.www.newmediacampaigns.com/nmc-politicalsites2016-peters.jpg" alt="" width="1140" height="653" /></a></p>
<p>&nbsp;</p>
<h4><a href="http://www.montanademocrats.org">Montana Democratic Party</a></h4>
<p><a href="http://www.montanademocrats.org"><img src="http://files.www.newmediacampaigns.com/nmc-politicalsites2016-montanadems.jpg" alt="" width="1140" height="653" /></a></p>
<p>&nbsp;</p>
<h4><a href="http://www.schneiderforcongress.com">Brad Schneider for Congress</a></h4>
<p><a href="http://www.schneiderforcongress.com/"><img src="http://files.www.newmediacampaigns.com/nmc-politicalsites2016-schnieder.jpg" alt="" width="1140" height="653" /></a></p>
<p>&nbsp;</p>
<h4><a href="http://www.tomohalleran.com">Tom O&rsquo;Halleran for Congress</a></h4>
<p><a href="http://www.tomohalleran.com"><img src="http://files.www.newmediacampaigns.com/nmc-politicalsites2016-ohalleran.jpg" alt="" width="1140" height="653" /></a></p>
<p>&nbsp;</p>
<h4><a href="http://www.luannforcongress.com/">LuAnn Bennett for Congress</a></h4>
<p><a href="http://www.luannforcongress.com/"><img src="http://files.www.newmediacampaigns.com/nmc-politicalsites2016-bennett.jpg" alt="" width="1140" height="653" /></a></p>
<p>&nbsp;</p>
<h4><a href="http://www.kusterforcongress.com">Annie Kuster for Congress</a></h4>
<p><a href="http://www.kusterforcongress.com"><img src="http://files.www.newmediacampaigns.com/nmc-politicalsites2016-kuster.jpg" alt="" width="1140" height="653" /></a></p>
<p>&nbsp;</p>
<h4><a href="http://www.valdemings.com/">Val Demings for Congress (FL)</a></h4>
<p><a href="http://www.valdemings.com/"><img src="http://files.www.newmediacampaigns.com/nmc-politicalsites2016-demmings.jpg" alt="" width="1140" height="653" /></a></p>
<p>&nbsp;It was a fun and productive election cycle. &nbsp;Best of luck to all of our campaigns!</p><div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/NewMediaCampaigns?a=WrhxBhMcU3Y:BDIk_0RTvMw:IuXuQPol3sE"><img src="http://feeds.feedburner.com/~ff/NewMediaCampaigns?i=WrhxBhMcU3Y:BDIk_0RTvMw:IuXuQPol3sE" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/NewMediaCampaigns?a=WrhxBhMcU3Y:BDIk_0RTvMw:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/NewMediaCampaigns?i=WrhxBhMcU3Y:BDIk_0RTvMw:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/NewMediaCampaigns?a=WrhxBhMcU3Y:BDIk_0RTvMw:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/NewMediaCampaigns?i=WrhxBhMcU3Y:BDIk_0RTvMw:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/NewMediaCampaigns?a=WrhxBhMcU3Y:BDIk_0RTvMw:cGdyc7Q-1BI"><img src="http://feeds.feedburner.com/~ff/NewMediaCampaigns?d=cGdyc7Q-1BI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/NewMediaCampaigns?a=WrhxBhMcU3Y:BDIk_0RTvMw:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/NewMediaCampaigns?d=yIl2AUoC8zA" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/NewMediaCampaigns/~4/WrhxBhMcU3Y" height="1" width="1" alt=""/>Wed, 02 Nov 2016 10:20:00 -0400http://www.newmediacampaigns.com/blog/sample-of-2016-political-campaign-websiteshttp://www.newmediacampaigns.com/blog/sample-of-2016-political-campaign-websitesHow to Track Landing Page Redirects Using Google Analyticshttp://feedproxy.google.com/~r/NewMediaCampaigns/~3/rSKK2VS2R38/how-to-track-landing-page-redirects-using-google-analytics
<p>It comes up often with our clients &mdash; how do I track the performance of URLs that I have redirecting to a different page? Whether you are running a marketing campaign, measuring the performance of a landing page or tracking conversion rates, tracking your redirects could yield a wealth of information to push the needle forward on your business goals.</p>
<p>The trouble is, Google Analytics does not track what redirects traffic comes through; it only gives the raw traffic numbers to a page without tracking if any URL redirected people to it. So, if newmediacampaigns.com/n and newmediacampaigns.com/nl both redirect to http://www.newmediacampaigns.com/about/team/niki-litts, I can see how much traffic ended up at the final URL, but not which specific redirect(s) sent&nbsp;people there. So, how do you work around this to see what redirects are the most effective?</p>
<p>In this post, I'll show you why this can be helpful in the first place and&nbsp;how to use <strong>query strings</strong> to track redirects in your Google Analytics dashboard.</p>
<hr />
<h3>The Scenario &amp; Need for a Landing Page Redirect</h3>
<p>You may or may not know that in addition to all of the verticals we work in, one of our most popular specialties is&nbsp;<a href="http://www.newmediacampaigns.com/services/law-firm-website-design">law firm website design</a>. &nbsp;We market specifically to law firms in a number of ways. &nbsp;Like any business engaged in using different techniques to push people to a specific page on their site, it&rsquo;s incredibly valuable to know how people got there. It lets us better gauge the effectiveness of our marketing and plan ahead for future efforts.</p>
<p>One example would be if we decided to host a booth at a national law firm marketing conference. We want to track our efforts at the conference and see how many folks from the conference check us out.</p>
<p>We've worked to create a single landing page that explains our offerings to law firms and how we can help them out: <a href="http://www.newmediacampaigns.com/services/law-firm-website-design">http://www.newmediacampaigns.com/services/law-firm-website-design</a>. We want it to be really easy for people to get to the page with a simple URL, so on our printed materials and in conversation, we're going to direct people at the conference to visit <a href="http://www.newmediacampaigns.com/LMA">www.newmediacampaigns.com/LMA</a></p>
<p>Since we'll use this landing page for other legal conferences and marketing efforts, it&rsquo;s important for us to be able to properly attribute traffic to the correct source. &nbsp;Did that visitor come from our LMA presentation? &nbsp;Did they see our ad in the magazine? &nbsp;Did our sweet conference swag convince someone to check us out? &nbsp;In Google Analytics, even if each of these different efforts have their own redirect (e.g., /LMA, /lawmag, /swag), they will all show up as &ldquo;Direct&rdquo; traffic to the main page. &nbsp;Google Analytics won&rsquo;t tell us what redirect they came from.</p>
<p>That's where the query string comes into play.</p>
<hr />
<h3>Setting Up a Query String for Analytics Tracking</h3>
<p>To be able to use Analytics to accurately figure out which redirect the traffic is coming from, we&rsquo;re going to use something called a &ldquo;query string.&rdquo; Query strings are powerful little tools that can be used in a lot of different ways. But for the purpose of this exercise, a query string is information added to the end of a URL after a &ldquo;?&rdquo; in order to add a differentiator to a webpage URL in order to track traffic from a specific source. The format for a query string in a URL looks like this.</p>
<p><img src="http://files.www.newmediacampaigns.com/blog-drafts/Tracking-redirects-in-GA-with-query-strings/query-string-visual.png" alt="" width="600" height="244" /></p>
<p>The query string is the information after the &lsquo;?&rsquo;. As far as the main URL is concerned, everything after the question mark does not exist, sending your site visitors to your intended landing page. The benefit though is that Google Analytics tracks query strings&nbsp;separately, allowing you to be able to look up traffic by different query strings. &nbsp;So, for your visitors, it&rsquo;s business as usual, while you get to reap all of the data for who is using your redirect.&nbsp;</p>
<p>To use the query string, you&rsquo;ll just need to setup a your short redirect (e.g., /LMA) to go to your page with the query string: <a href="http://www.newmediacampaigns.com/services/law-firm-website-design?LMA2016">http://www.newmediacampaigns.com/services/law-firm-website-design?LMA2016</a>. Any Content Management System should make it very easy to setup and manage redirects and let you create as many as you like. &nbsp;Using WordPress as an example, you can find the &ldquo;Redirects&rdquo; option in the Settings menu. We use a plugin called <a href="https://wordpress.org/plugins/simple-301-redirects/">Simple 301</a> for our Wordpress sites (check out our other <a href="http://www.newmediacampaigns.com/blog/helpful-wordpress-plugins">favorite, helpful WordPress Plugins</a>).</p>
<p><img src="http://files.www.newmediacampaigns.com/blog-drafts/Tracking-redirects-in-GA-with-query-strings/Screen-Shot-2016-10-20-at-5-20-15-PM.png" alt="" width="600" height="294" /></p>
<hr />
<h3>Tracking the Results</h3>
<p>After you have your redirect in place, you are ready to start tracking. After a day or so, I dove into our NMC Google Analytics to see how my query string was performing.</p>
<p><img src="http://files.www.newmediacampaigns.com/blog-drafts/Tracking-redirects-in-GA-with-query-strings/Screen-Shot-2016-10-25-at-1-22-18-PM.png" alt="" width="600" height="301" /></p>
<p>To find this information, I clicked on the behavior tab and selected 'site content', where I was able to search for my query string. You can see that I have already had 11 pageviews that I can track to a specific marketing source. &nbsp;So,&nbsp;the simple addition of a query string when creating my redirect unlocked powerful attribution abilities for me to track my marketing!</p>
<hr />
<p>We hope this little tid bit helps you up your marketing game a few notches! Happy tracking from all of us at NMC!</p><div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/NewMediaCampaigns?a=rSKK2VS2R38:noPXgQ49Zbg:IuXuQPol3sE"><img src="http://feeds.feedburner.com/~ff/NewMediaCampaigns?i=rSKK2VS2R38:noPXgQ49Zbg:IuXuQPol3sE" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/NewMediaCampaigns?a=rSKK2VS2R38:noPXgQ49Zbg:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/NewMediaCampaigns?i=rSKK2VS2R38:noPXgQ49Zbg:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/NewMediaCampaigns?a=rSKK2VS2R38:noPXgQ49Zbg:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/NewMediaCampaigns?i=rSKK2VS2R38:noPXgQ49Zbg:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/NewMediaCampaigns?a=rSKK2VS2R38:noPXgQ49Zbg:cGdyc7Q-1BI"><img src="http://feeds.feedburner.com/~ff/NewMediaCampaigns?d=cGdyc7Q-1BI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/NewMediaCampaigns?a=rSKK2VS2R38:noPXgQ49Zbg:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/NewMediaCampaigns?d=yIl2AUoC8zA" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/NewMediaCampaigns/~4/rSKK2VS2R38" height="1" width="1" alt=""/>Thu, 27 Oct 2016 15:05:00 -0400http://www.newmediacampaigns.com/blog/how-to-track-landing-page-redirects-using-google-analyticshttp://www.newmediacampaigns.com/blog/how-to-track-landing-page-redirects-using-google-analyticsTeam Building Through Screenprintinghttp://feedproxy.google.com/~r/NewMediaCampaigns/~3/GMCh5D4hohs/team-building-through-screenprinting
<p><span style="font-weight: 400;">Aside from meetings and and the occasional sketch on a whiteboard, it's pretty rare that our team works on something off-screen. So when Lenny Terenzi, one of our designers and owner of <a href="http://www.heymonkeydesign.com/">Hey Monkey Design</a>, offered for us to do a screenprinting workshop at his studio, we couldn&rsquo;t say no. Team building and a chance to replenish our company t-shirt supply? Yes please!</span></p>
<p><span style="font-weight: 400;">Our team is a good mix of design lovers that have already screenprinted before, and those that want to run and hide when they hear the word &ldquo;art&rdquo;. Lenny did an awesome job walking both groups through the screenprinting process, answering our questions, while still making it all seem fun. </span></p>
<p><span style="font-weight: 400;">By the end of the day we all knew how to screenprint a shirt on our own, and walked away with some awesome new tees to give to new team members, family, and clients. </span></p>
<p><span style="font-weight: 400;">Want to do a screenprinting workshop for your own company or organization? Lenny offers several different&nbsp;printing events.<a href="http://www.heymonkeydesign.com/upcoming-events"> Find out more info on them here</a>. </span></p>
<p><img src="http://files.www.newmediacampaigns.com/blog/team-building-through-screenprinting/nmc-screenprint-1.jpg" alt="" width="100%" height="auto" /></p>
<p><img src="http://files.www.newmediacampaigns.com/blog/team-building-through-screenprinting/nmc-screenprint-3.jpg" alt="" width="100%" height="auto" /></p>
<p><img src="http://files.www.newmediacampaigns.com/blog/team-building-through-screenprinting/nmc-screenprint-8.jpg" alt="" width="100%" height="auto" /><img src="http://files.www.newmediacampaigns.com/blog/team-building-through-screenprinting/nmc-screenprint-2.jpg" alt="" width="100%" height="auto" /></p>
<p><img src="http://files.www.newmediacampaigns.com/blog/team-building-through-screenprinting/nmc-screenprint-7.jpg" alt="" width="100%" height="auto" /></p>
<p><img src="http://files.www.newmediacampaigns.com/blog/team-building-through-screenprinting/nmc-screenprint-5.jpg" alt="" width="100%" height="auto" /></p>
<p><img src="http://files.www.newmediacampaigns.com/blog/team-building-through-screenprinting/nmc-screenprint-4.jpg" alt="" width="100%" height="auto" /></p>
<p><img src="http://files.www.newmediacampaigns.com/blog/team-building-through-screenprinting/nmc-screenprint-9.jpg" alt="" width="100%" height="auto" /></p>
<p><img src="http://files.www.newmediacampaigns.com/blog/team-building-through-screenprinting/nmc-screenprint-6.jpg" alt="" width="100%" height="auto" /></p>
<p><img src="http://files.www.newmediacampaigns.com/blog/team-building-through-screenprinting/nmc-screenprint-10.jpg" alt="" width="100%" height="auto" /></p>
<p><img src="http://files.www.newmediacampaigns.com/blog/team-building-through-screenprinting/nmc-screenprint-11.jpg" alt="" width="100%" height="auto" /></p><div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/NewMediaCampaigns?a=GMCh5D4hohs:yGWgfGH4j20:IuXuQPol3sE"><img src="http://feeds.feedburner.com/~ff/NewMediaCampaigns?i=GMCh5D4hohs:yGWgfGH4j20:IuXuQPol3sE" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/NewMediaCampaigns?a=GMCh5D4hohs:yGWgfGH4j20:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/NewMediaCampaigns?i=GMCh5D4hohs:yGWgfGH4j20:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/NewMediaCampaigns?a=GMCh5D4hohs:yGWgfGH4j20:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/NewMediaCampaigns?i=GMCh5D4hohs:yGWgfGH4j20:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/NewMediaCampaigns?a=GMCh5D4hohs:yGWgfGH4j20:cGdyc7Q-1BI"><img src="http://feeds.feedburner.com/~ff/NewMediaCampaigns?d=cGdyc7Q-1BI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/NewMediaCampaigns?a=GMCh5D4hohs:yGWgfGH4j20:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/NewMediaCampaigns?d=yIl2AUoC8zA" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/NewMediaCampaigns/~4/GMCh5D4hohs" height="1" width="1" alt=""/>Tue, 25 Oct 2016 11:17:56 -0400http://www.newmediacampaigns.com/blog/team-building-through-screenprintinghttp://www.newmediacampaigns.com/blog/team-building-through-screenprintingOur Favorite Helpful WordPress Pluginshttp://feedproxy.google.com/~r/NewMediaCampaigns/~3/DNiyxdxbVG8/helpful-wordpress-plugins
<p>Here at New Media Campaigns, we build client sites on a variety of Content Management Systems including Drupal, Craft, WordPress, and our very own HiFi. WordPress makes up a fairly large percentage of our work, due in large part to its ease of use for content entry, clients' familiarity with the system, and its extensibility through plugins.</p>
<p>Plugins extend and expand the functionality of core WordPress; there are currently more than <a href="https://wordpress.org/plugins/" target="_blank">47,000 listed on WordPress.org</a>. &nbsp;They're typically developed by independent firms or developers and also maintained by that group. &nbsp;The open field&nbsp;presents both pros and cons. &nbsp;The pros&nbsp;center on the fact that you're able to leverage the collective wisdom and work of others to more quickly build a powerful site through functionality that has already been developed and proven. &nbsp;The cons relate to the fact that&nbsp;some plugins in the ecosystem can fall out of date, causing security issues, or they simply just don't work as advertised. &nbsp;When working with plugins, it's important to make sure they're up to date, have good base number of installs and review, and are being actively improved and secured.</p>
<p>Through our dozens of WordPress projects, we've come to&nbsp;consider a group of plugins nearly essential for each project. &nbsp;Below is a list of our favorite&nbsp;plugins. &nbsp;Feel free to add to the list in the comments!</p>
<p><strong>Advanced Custom Fields Pro </strong>- ACF Pro is probably the most powerful plugin in our toolbox. ACF allows for the easy and manageable creation of custom content and flexible layouts. The flexible layout tool alone would be worth installing this plugin, but you can rely on it for just about any custom content scenario you can imagine. The plugin author and maintainer, Eliot Condon, is responsive and manages a vibrant support forum. The developer license is well worth the one-time $100 price tag.</p>
<p><a href="https://www.advancedcustomfields.com" target="_blank">https://www.advancedcustomfields.com</a></p>
<p><strong>Timber</strong> - We use Twig (<a href="http://twig.sensiolabs.org/">http://twig.sensiolabs.org/</a>) for most of our templating across all of our CMS installations. Timber brings Twig to WordPress and it is vital to our development process. Not only does Timber allow us to use a templating engine with which we are extensively familiar, it brings sanity and order to the WordPress templating system allowing for the separation of PHP and HTML code. This separation makes for much cleaner and sustainable code overall which in turn makes the site more stable and easier to maintain and extend. Upstatement&rsquo;s Timber documentation is helpful, illustrative and backed by a responsive forum addressing all sorts of complex interactions with other powerful plugins like ACF Pro. Timber is free and open source.</p>
<p><a href="https://upstatement.com/timber/">https://upstatement.com/timber/</a></p>
<p><strong>Formidable</strong> - Besides having perhaps the coolest plugin name around, Formidable is a rock solid form plugin. Out of the box, it has great layout options, form field choices and ajax form submission. The pro version is very reasonably priced and unlocks a ton of useful features like conditional logic, multi-page forms and a visual form styler. Also available are a suite of add-ons enabling integration with third-party services like PayPal and Mailchimp.</p>
<p><a href="https://formidablepro.com/">https://formidablepro.com/</a></p>
<p><strong>Yoast SEO</strong> - SEO setup can be a time-consuming hassle. Yoast SEO handles all the important areas like post titles and meta descriptions, permalink cleanup, XML sitemaps, robots meta configuration and RSS enhancements while also offering tips on readability.&nbsp; You can access your Google Analytics dashboard from within the plugin making it a one-stop SEO management portal.</p>
<p><a href="https://yoast.com/wordpress/plugins/seo/">https://yoast.com/wordpress/plugins/seo/</a></p>
<p><strong>Relevanssi </strong>- WordPress search is somewhat lacking. Relevanssi offers all sorts of customization options like term weighting, stop words,&nbsp; &ldquo;did you mean&rdquo; suggestions, highlighting, and fuzzy matching. The index is automatically updated when new content is added and user queries are logged so you can continue to improve results over time.</p>
<p><a href="https://www.relevanssi.com/">https://www.relevanssi.com/</a></p>
<p><strong>Post Types Order</strong> - We build a lot of custom content types and this simple-sounding plugin keeps everything sorted. A new ordering screen appears near all content types and a drag-and-drop interface gets the job done.</p>
<p><a href="https://wordpress.org/plugins/post-types-order/">https://wordpress.org/plugins/post-types-order/</a></p>
<p>This list is by no means comprehensive of all the plugins we use, but just the ones we find ourselves going back to again and again. &nbsp;Add your favorites to the comments, and we can add them to the list!</p><div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/NewMediaCampaigns?a=DNiyxdxbVG8:eMuwUFJFzw8:IuXuQPol3sE"><img src="http://feeds.feedburner.com/~ff/NewMediaCampaigns?i=DNiyxdxbVG8:eMuwUFJFzw8:IuXuQPol3sE" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/NewMediaCampaigns?a=DNiyxdxbVG8:eMuwUFJFzw8:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/NewMediaCampaigns?i=DNiyxdxbVG8:eMuwUFJFzw8:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/NewMediaCampaigns?a=DNiyxdxbVG8:eMuwUFJFzw8:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/NewMediaCampaigns?i=DNiyxdxbVG8:eMuwUFJFzw8:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/NewMediaCampaigns?a=DNiyxdxbVG8:eMuwUFJFzw8:cGdyc7Q-1BI"><img src="http://feeds.feedburner.com/~ff/NewMediaCampaigns?d=cGdyc7Q-1BI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/NewMediaCampaigns?a=DNiyxdxbVG8:eMuwUFJFzw8:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/NewMediaCampaigns?d=yIl2AUoC8zA" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/NewMediaCampaigns/~4/DNiyxdxbVG8" height="1" width="1" alt=""/>Mon, 24 Oct 2016 11:14:10 -0400http://www.newmediacampaigns.com/blog/helpful-wordpress-pluginshttp://www.newmediacampaigns.com/blog/helpful-wordpress-pluginsOur Early Review of Adobe Experience Design (XD)http://feedproxy.google.com/~r/NewMediaCampaigns/~3/MM6I6kkZRAs/our-early-review-of-adobe-experience-design-xd
<div>At NMC we&rsquo;re always on the lookout for new programs and tools to aid our design process. We all made <a href="http://www.newmediacampaigns.com/blog/switching-to-sketch-for-your-project">the switch to Sketch</a> a while back and we dabble in new prototyping tools every now and then. When Adobe released a preview download of Experience Design (XD), their new all-in-one UX design tool, we knew we had to try it out too.</div>
<div class="paragraph_break">&nbsp;</div>
<h3><strong>What We Love</strong></h3>
<ul>
<li><strong>The Interface.</strong> In XD you get the great UI design that you expect from Adobe. The interface is very minimal with simple icons and a light gray tone throughout. Within the first few minutes of using XD we all felt completely comfortable with the tools and interface because most features work similarly to Sketch and other Adobe programs.</li>
</ul>
<p><img src="http://files.www.newmediacampaigns.com/xd-img-1.png" alt="xd-img-1" width="750" height="432" /></p>
<ul>
<li><strong>Spacing and Distribution Tools.</strong> Us web designers love Adobe's smart guides tool because we need our designs to be pixel perfect. Adobe XD includes smart guides as well as even more features that make it easy-peasy to precisely align objects. Along with the smart guides, the object can snap to the artboard center, snap to the side of another object, or evenly distribute itself between already defined spaces on the artboard. This will be helpful in ensuring similar items have the same distance between them, making measurements like padding and margin uniform.&nbsp;Another new spacing feature is pixel-perfect measuring. When an object is selected you can hold down the alt/option key to see that objects pixel distance in relation to it&rsquo;s artboard as well as other objects around it. Another great feature for designer-developers!</li>
</ul>
<p><img src="http://files.www.newmediacampaigns.com/xd-img-2.png" alt="xd-img-2" width="750" height="432" /></p>
<ul>
<li><strong>Repeat Grid.</strong> We all shared a big &ldquo;woahhh&hellip;&rdquo; when using this feature for the first time. The repeat grid feature allows you to select any item or group of items and replicate them horizontally and/or vertically with a quick click and drag. You can then edit the items individually if they need to have minor differences like color or text changes. This will save loads of time when mocking up elements like blog listing pages, photo galleries, and action centers.</li>
</ul>
<p><img src="http://files.www.newmediacampaigns.com/xd-img-3.png" alt="xd-img-3" width="750" height="432" /></p>
<ul>
<li><strong>Prototyping.</strong> Prototyping your designs is a way to ensure that your client and your team understand the flow of a website or app. There are many great resources for prototyping, but working in yet another program is another step that can add time and be out of reach for many projects. The addition of prototyping into XD is a quick way to show flow and interactions on designs and wireframes without even leaving the app. Currently, XD prototyping only has a few page transitions, but we hope they add more features along the way.</li>
</ul>
<p><img src="http://files.www.newmediacampaigns.com/xd-img-4.png" alt="xd-img-4" width="750" height="432" /></p>
<h3><strong>Looking Ahead</strong></h3>
<div class="paragraph_break">It&rsquo;s too early in the game to list out any cons since the program is still in beta. There are definitely many features that were missing like blend modes, layers, hover interactions in prototypes&hellip; the list goes on, but every update brings new features. You can check out their <a href="https://adobexd.uservoice.com/" target="_blank">feature request forum</a> to see what&rsquo;s in the works and even add your own request.</div>
<div class="paragraph_break">&nbsp;</div>
<div>With the simple interface, the support and team of Adobe, and the addition of prototyping within the app, Experience Design could make serious waves in the web and UI design community. We&rsquo;re looking forward to seeing how the app continues to progress and are excited with the direction it's heading in!</div><div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/NewMediaCampaigns?a=MM6I6kkZRAs:rOEvELz4Wgc:IuXuQPol3sE"><img src="http://feeds.feedburner.com/~ff/NewMediaCampaigns?i=MM6I6kkZRAs:rOEvELz4Wgc:IuXuQPol3sE" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/NewMediaCampaigns?a=MM6I6kkZRAs:rOEvELz4Wgc:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/NewMediaCampaigns?i=MM6I6kkZRAs:rOEvELz4Wgc:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/NewMediaCampaigns?a=MM6I6kkZRAs:rOEvELz4Wgc:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/NewMediaCampaigns?i=MM6I6kkZRAs:rOEvELz4Wgc:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/NewMediaCampaigns?a=MM6I6kkZRAs:rOEvELz4Wgc:cGdyc7Q-1BI"><img src="http://feeds.feedburner.com/~ff/NewMediaCampaigns?d=cGdyc7Q-1BI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/NewMediaCampaigns?a=MM6I6kkZRAs:rOEvELz4Wgc:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/NewMediaCampaigns?d=yIl2AUoC8zA" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/NewMediaCampaigns/~4/MM6I6kkZRAs" height="1" width="1" alt=""/>Mon, 26 Sep 2016 15:00:00 -0400http://www.newmediacampaigns.com/blog/our-early-review-of-adobe-experience-design-xdhttp://www.newmediacampaigns.com/blog/our-early-review-of-adobe-experience-design-xdThree Cheers for the Best Hopscotch Design Fest Yet!http://feedproxy.google.com/~r/NewMediaCampaigns/~3/QUnZgG-hk1A/three-cheers-to-the-best-hopscotch-design-fest-yet
<p class="p1">You know it&rsquo;s been a killer <a href="http://hopscotchdesignfest.com/" target="_blank">Hopscotch Design Festival</a> when you pop out of bed at 6 am the next morning to hit the release valve on your brain. I had plans to spend my Saturday morning in pjs, on the couch while I leisurely reviewed my notes over a nice hot cup of coffee&hellip; nope! The moment my eyes opened my brain was like...</p>
<blockquote>
<p class="p1">Oh, good! You&rsquo;re awake. We have ALL THE IDEAS!<br />- Niki's brain</p>
</blockquote>
<p class="p1">I was so absorbed in writing everything down that I didn&rsquo;t bother with the coffee until 9am. *WHO AM I?*</p>
<p class="p1">Below are some of the takeways that powered&nbsp;my brain that morning and will be fueling me until next year's Hopscotch.</p>
<h2 class="p1">Peak moments at Hopscotch</h2>
<h3 class="p1"><img src="http://files.www.newmediacampaigns.com/HopDesignFest2016/Niki-at-hopscotch.jpg" alt="Niki's Hopscotch Design Fest badge" width="400" height="533" /></h3>
<p>&nbsp;</p>
<h3 class="p1">CREATE PEAK MOMENTS FOR YOUR CLIENTS</h3>
<p class="p1"><a href="https://centers.fuqua.duke.edu/case/team_profiles/dan-heath/" target="_blank">Dan Health, Senior CASE Fellow at Duke University</a>, kicked off the event with a great talk on the power of excellent customer service. He explained that every interaction with your clients is an opportunity to design a memorable experience. He cited the <a href="https://www.tripadvisor.com/Hotel_Review-g32655-d84502-Reviews-Magic_Castle_Hotel-Los_Angeles_California.html" target="_blank">number two rated hotel in Los Angeles</a>. From the pictures it looks like a plain and somewhat run down 80&rsquo;s apartment complex. But at the pool, there is an old red telephone on the wall where you can place a popsicle order and moments later a man appears with your popsicles on a silver tray, wearing white gloves. This establishment packs in experiences like this and racks up the positive reviews on TripAdvisor and Yelp.</p>
<h3 class="p1">RELATIONSHIPS ARE THE PATH TO HEALING COMMUNITIES</h3>
<p class="p1">This one might not seem very <em>design-y</em> to you, however, when you consider the role a designer plays in the communication process for your business, the work cannot be done without a relationship to your intended audience. Designers are especially adept at aligning themselves with the needs of various audiences. They also solve problems for a living. So they are the perfect people to put at the table when working to solve larger systemic problems in the community. From food distribution to helping the homeless. This work in turn will make us all better designers by expanding the breadth of our experiences and empathy.</p>
<h3 class="p1">SELF CARE</h3>
<p class="p1">This is a special interest of mine. In a world of &lsquo;Follow your passion&rsquo; &amp; &lsquo;Hustle like you mean it&rsquo;, coupled with the curated lense through which we see each other&rsquo;s lives being lived on social media, it is easy to feel like you are not doing enough or are falling behind.</p>
<p class="p1">So several of the presenters had tips on taking care of yourself.</p>
<h4 class="p1">1. Meditation.</h4>
<p class="p1"><a href="https://brookebelk.com/" target="_blank"><em>Brooke Baker Belk</em></a></p>
<p class="p1">Meditation is hard. It requires patience and practice. But the benefits are profound; you will have more control over where you place your attention and it can even lead to rewiring your brain&rsquo;s implicit biases. Both of these things, I consider HUGE, not just in my design practice but in LIFE!</p>
<h4 class="p1">2. Your intuition whispers, so listen carefully.</h4>
<p class="p1"><a href="http://www.swiss-miss.com/" target="_blank">Tina Roth Eisenburgh</a>, aka SwissMiss</p>
<p class="p1">This, too, is a process. It requires a little work to separate out the inner critic from your intutition, but it&rsquo;s totally worth it. There is this <a href="http://www.taramohr.com/book/" target="_blank">book I would highly recommend if you are a woman struggling with your inner critic</a>. '<em>Playing Big</em>' is brilliant at distilling the telltale signs of each voice and gives strategies for silencing the negative. But if you've got those skills on lock, remember that your gut is NOT the voice inside your head screaming that 'it can't be done,' it's the quiet voice urging you on.</p>
<h4 class="p1">3. Set goals and know when to let them go.</h4>
<p class="p1"><a href="http://www.npr.org/programs/invisibilia/" target="_blank">Lulu Miller</a></p>
<p class="p1">This might seem counter intuitive. Why set goals if you&rsquo;re not going to acheive them? Have you heard the one about the journey being better than the destination? Well, the same idea can apply to those goals. Sometimes you all you need is the forward momentum of the goal setting to get that ball rolling. Then you focus on the parts of the journey that bring you joy. Suddenly you look up and you're in a far better place than that intial goal would have gotten you to.</p>
<h4 class="p1">4. Have fun!</h4>
<p>Again, the wise SwissMiss</p>
<p class="p1">Being a grown up can feel like very, very serious business. We have relationships, kids, we own things, we owe things. Why on earth would you add to that when you don&rsquo;t have to? Get it where you can. Play. Be a little vulnerable. No one gets out of here alive, right?</p>
<h4 class="p1">5. Hope &lt;----&gt; Action</h4>
<p class="p1"><a href="http://joeschram.com/" target="_blank">Joe Schram</a></p>
<p class="p1">Joe gave a fascinating lightning talk that reminded me of a few things:</p>
<ul>
<li>Our brains are amazing AND confusing all at once.</li>
<li>The remedy for non action is hope.</li>
<li>The remedy for no hope&nbsp;is taking action.</li>
</ul>
<p class="p1"><a href="http://joeschram.com/freakout/" target="_blank">Here is a link to his talk.</a></p>
<h3 class="p1">Best Hopscotch Yet!</h3>
<p class="p1">This was the best Hopscotch Design Festival to date. From the quality of the speakers, many of whom were local, to the format and topics. I've been to a lot of conferences over the last three years and I used to measure their success by how many hours I needed to sleep to feel human again after the event ended. That did not happen with this event. By 10am on Saturday morning, I was sending emails to kick some of the three and a half pages of ideas I had into action. So thank you, Hopscotch Design Fest &lt;3!</p><div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/NewMediaCampaigns?a=QUnZgG-hk1A:--WDJ5LO2a8:IuXuQPol3sE"><img src="http://feeds.feedburner.com/~ff/NewMediaCampaigns?i=QUnZgG-hk1A:--WDJ5LO2a8:IuXuQPol3sE" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/NewMediaCampaigns?a=QUnZgG-hk1A:--WDJ5LO2a8:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/NewMediaCampaigns?i=QUnZgG-hk1A:--WDJ5LO2a8:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/NewMediaCampaigns?a=QUnZgG-hk1A:--WDJ5LO2a8:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/NewMediaCampaigns?i=QUnZgG-hk1A:--WDJ5LO2a8:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/NewMediaCampaigns?a=QUnZgG-hk1A:--WDJ5LO2a8:cGdyc7Q-1BI"><img src="http://feeds.feedburner.com/~ff/NewMediaCampaigns?d=cGdyc7Q-1BI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/NewMediaCampaigns?a=QUnZgG-hk1A:--WDJ5LO2a8:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/NewMediaCampaigns?d=yIl2AUoC8zA" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/NewMediaCampaigns/~4/QUnZgG-hk1A" height="1" width="1" alt=""/>Wed, 14 Sep 2016 17:33:18 -0400http://www.newmediacampaigns.com/blog/three-cheers-to-the-best-hopscotch-design-fest-yethttp://www.newmediacampaigns.com/blog/three-cheers-to-the-best-hopscotch-design-fest-yetGearing up for Hopscotch Design Fest 2016!http://feedproxy.google.com/~r/NewMediaCampaigns/~3/zcEgw4UaI8I/gearing-up-for-hopscotch
<h5>When was the last time you visited a website or used an app and felt something stir in your gut?</h5>
<p>Can you recall attending an art exhibit where a visual artist nailed the story of the wage gap in a single image? Or when you spent hours on a website because it told you the stories of millions of refugees? These experiences are few between but they are not far.</p>
<h5><a href="http://hopscotchdesignfest.com/" target="_blank">Enter Hopscotch Design Festival 2016!</a></h5>
<p><img src="http://files.www.newmediacampaigns.com/hdf2016_banner.jpg" alt="" width="600" height="222" /></p>
<p>I've attended the Hopscotch Design Festival since it began in 2013. In anticipation of the upcoming event, I clicked through <a href="http://hopscotchdesignfest.com/lineup" target="_blank">this year's lineup</a> and I am PSYCHED, y'all!</p>
<h4>The speaker I am most looking forward to:</h4>
<h2><a href="http://ekeneijeoma.com/work" target="_blank">Ekene Ijeoma</a></h2>
<p>Ekene Ijeoma is not a name I knew before now. But his work derailed my entire day. In a good way. The <a href="https://www.good.is/features/issue-36-ekene-ijeoma" target="_blank">Good article that featured him in March 2016</a> called him a unicorn, a term I find problematic. He is a pioneer. If you're wondering what designers of the future will be doing, look to Mr. Ijeoma.</p>
<p>He combines visual art, data, and design into beautiful compelling experiences that encourage empathy. I could not stop thinking about recent&nbsp;efforts to bolster diveristy and inclusion in my work with <a href="https://raleigh.aiga.org/" target="_blank">AIGA Raleigh</a>.</p>
<p>Here is the<a href="http://www.therefugeeproject.org/" target="_blank"> Refugee Project</a>, one of his big projects. I've dropped in a few screen shots because it is beautiful!</p>
<p><a href="http://www.therefugeeproject.org/" target="_blank"><img src="http://files.www.newmediacampaigns.com/Screen-Shot-2016-08-19-at-4-11-52-PM.png" alt="" width="318" height="318" /></a>&nbsp;&nbsp;<a href="http://www.therefugeeproject.org/" target="_blank"><img src="http://files.www.newmediacampaigns.com/Screen-Shot-2016-08-19-at-9-29-47-AM.png" alt="" width="317" height="317" /></a>&nbsp;&nbsp;<a href="http://www.therefugeeproject.org/" target="_blank"><img src="http://files.www.newmediacampaigns.com/Screen-Shot-2016-08-19-at-9-29-18-AM.png" alt="" width="644" height="644" /></a></p>
<p>The festival always reignites my passion for service design and leadership. While design is central to the event, an impressive slate of speakers delivers thought-provoking and important messages about the power of the design process. They bring examples with them of how design solved complex problems like adapting a painting exhibition for the visually impaired or using design to improve city planning.</p>
<p>This is perfect for Lenny and I. We took on newly elected board positions with AIGA Raleigh on July 1. As the new director of design impact (myself) and vice president of the chapter (Lenny), our terms will be dedicated to making the organization a place where design thrives <em>for everyone</em>. My personal goal is to provide our membership&nbsp;with the kind of space that allows them to create, connect and activate the kind of stories that matter most to them.</p>
<p>If you are planning to attend,&nbsp;be sure to introduce yourself! That's always the best part of Hopscotch&mdash; meeting all the crazy talented folks who share our interests!</p>
<p><strong>Niki Litts</strong> <a href="https://twitter.com/Niki_Litts" target="_blank">@Niki_Litts</a> |<strong> Lenny Terenzi</strong> <a href="https://twitter.com/HeyMonkeyDesign" target="_blank">@HeyMonkeyDesign</a></p>
<h3>Here are some fun photos from last year's Ink Wars!&nbsp;</h3>
<p><img src="http://files.www.newmediacampaigns.com/niki_inkwars_hdf2016.jpg" alt="" width="600" height="400" />&nbsp;</p>
<p>&nbsp;<img src="http://files.www.newmediacampaigns.com/Ashley_Inkwars.jpg" alt="" width="600" height="432" /></p>
<p><img src="http://files.www.newmediacampaigns.com/inprogress_Inkwars.jpg" alt="" width="600" height="432" /></p>
<p><img src="http://files.www.newmediacampaigns.com/lenny_hdf2015.jpg" alt="" width="600" height="400" /></p>
<h4>Can't wait to see everyone in downtown Raleigh Sept. 8-9!</h4>
<p>&nbsp;</p><div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/NewMediaCampaigns?a=zcEgw4UaI8I:UtUUhcpeTNs:IuXuQPol3sE"><img src="http://feeds.feedburner.com/~ff/NewMediaCampaigns?i=zcEgw4UaI8I:UtUUhcpeTNs:IuXuQPol3sE" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/NewMediaCampaigns?a=zcEgw4UaI8I:UtUUhcpeTNs:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/NewMediaCampaigns?i=zcEgw4UaI8I:UtUUhcpeTNs:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/NewMediaCampaigns?a=zcEgw4UaI8I:UtUUhcpeTNs:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/NewMediaCampaigns?i=zcEgw4UaI8I:UtUUhcpeTNs:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/NewMediaCampaigns?a=zcEgw4UaI8I:UtUUhcpeTNs:cGdyc7Q-1BI"><img src="http://feeds.feedburner.com/~ff/NewMediaCampaigns?d=cGdyc7Q-1BI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/NewMediaCampaigns?a=zcEgw4UaI8I:UtUUhcpeTNs:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/NewMediaCampaigns?d=yIl2AUoC8zA" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/NewMediaCampaigns/~4/zcEgw4UaI8I" height="1" width="1" alt=""/>Wed, 07 Sep 2016 09:40:00 -0400http://www.newmediacampaigns.com/blog/gearing-up-for-hopscotchhttp://www.newmediacampaigns.com/blog/gearing-up-for-hopscotchSpeak to Your Audience in Their Preferred Language: Creating a Bilingual Non-Profit Websitehttp://feedproxy.google.com/~r/NewMediaCampaigns/~3/rMA-OJ9-NV8/building-a-bilingual-non-profit-website
<p>Too often,&nbsp;marketers make the mistake of thinking they are the audience for their website. That's frequently not the case, and it's important to put yourself in the shoes of the group(s) who are actually&nbsp;using and relying on your site. This is particularly true for <a href="http://www.newmediacampaigns.com/services/non-profit-web-design">non-profit websites</a>, as the&nbsp;team behind a non-profit is often different from the&nbsp;individuals&nbsp;they're trying to benefit. It's important to make sure you're&nbsp;always&nbsp;making decisions as if you were your target demographic and making it as easy as possible for them to quickly get information and engage with your organization.</p>
<p>One of the core ways&nbsp;to make an audience feel at home is by speaking to them in their own language. Literally. &nbsp;</p>
<p>Many non-profits have an audience that might be more comfortable&nbsp;communicating and consuming information in a language other than English. We recently&nbsp;confronted this very scenario when building a site for the <a href="http://www.edci.org" target="_blank">East Durham Children's Initiative</a>.</p>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="http://files.www.newmediacampaigns.com/edci-home.png" alt="Bilingual Non-Profit Website" width="550" height="347" /></p>
<p>EDCI's mission is to create a pipeline of high-quality services for children and families living in an area of East Durham that spans 120 blocks. &nbsp;For a number of these families, English is a second language and is not the language used at home. Wanting&nbsp;to make it as easy as possible for visitors to access helpful information, we knew it'd be important to have a Spanish version of the site to let visitors easily get valuable content. &nbsp;</p>
<p>Luckily, the web is an ideal medium to dynamically provide visitors with&nbsp;content in their preferred language. Over the years, we've tackled this&nbsp;issue in a number of different ways; each approach is helpful to audiences, and the desired path often depends on the resources the organization has available. Below is a breakdown of our preferred three approaches that you can put into place.</p>
<p><strong>Translate Each Page and&nbsp;Let Visitors Toggle Languages.</strong>&nbsp;This is the route EDCI chose. They have a number of Spanish speakers on staff who were able to translate every page on the site. The site's Content Management System just needs to be configured with a multilingual setting or custom fields to support multiple languages. The content from the other languages can then be entered into the CMS and a setting can be enabled to show a language toggle (e.g., "Espanol") for any page with a translated version. If a visitors selects it, the page will automatically translate&nbsp;for them and they can continue to browse the site in their preferred language! &nbsp;</p>
<p>With this approach, it's important to also have global settings for each of the menu items that let them be translated as well. That will protect the site from a scenario where the content is translated, but it's still hard to navigate due to the menus being in English. One nice feature&nbsp;is to only have the toggle appear on pages for which there is a translation -- if a recent News release or any&nbsp;other page hasn't yet been&nbsp;translated, the page should be setup so the translation option is hidden. This feature will keep users from getting frustrated.</p>
<p>This setup is achievable in just about any Content Management System, but it's important to plan for from the start to ensure the proper fields and settings are enabled. This option is&nbsp;the most intensive from a time point of view, requiring both some extra development work and the team to do a lot of translations, but it pays off by ensuring your audience has access to the exact content you want them to. <a href="http://edci.org/es/servicios/primera-infancia" target="_blank">Check out this approach in action at EDCI.</a></p>
<p><strong>Have a Single Translated Page or Section</strong>. If your team doesn't have the time or budget to translate an entire site,&nbsp;but you want to make sure they still have access to in-house translated content, having a single page or section in the desired language is a great option. In this case, you don't need to worry about translating the full site and can just have a single landing page or set of pages for specific languages. If a visitor toggles to that language, they'll be taken to an overview page that gives them the information you feel is the most important.</p>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="http://files.www.newmediacampaigns.com/dghi-spanish.png" alt="Spanish Non-Profit Website Translation" width="550" height="228" /></p>
<p>This option doesn't require any special programming or significant translations. Site editors can simply setup the page in their CMS, keeping their standard menu, and link directly to it. It's a nice way to be inclusive of diverse audiences, providing important information, and keeping control of the translation, without going through a full translation process. <a href="http://globalhealth.duke.edu/acerca-del-duke-global-health-institute" target="_blank">Our&nbsp;friends at the Duke Global Health Institute use this option.</a></p>
<p><strong>Google Translate.</strong>&nbsp;This option lets you have a fully translated site&nbsp;while requiring no extra work from you and negligible development work. The tradeoff is that you don't get control of the translation and are relying on Google to do it programmatically. In our experience, this works pretty well, but it can get tripped up with colloquialisms, technical language, etc. So, if you need your translation to be 100% accurate, this is likely not a great choice as you're giving up control of your content.</p>
<p>That said, if you're happy with a translation that is largely correct&nbsp;and conveys the spirit of the&nbsp;organization, then <a href="http://translate.google.com/manager/website/?hl=en" target="_blank">Google Translate</a> can be a great way to affordably provide audiences content in multiple&nbsp;languages. Google Translate is a free tool and a developer can add it to your site pretty easily. Another thing worth noting is that the browser Google Chrome will automatically use Google Translate to convert a site's copy to the visitor's browser settings, so many non-English speaking visitors may already be using this approach to convert your content. You can see&nbsp;the Google Translate approach on the site we built for <a href="http://www.ncse.org/">North Carolina's Southeast Regional Economic Development Partnership</a>.</p>
<p>Overall, any of the above approaches are viable and we've used each of them successfully in different situations.&nbsp;Leveraging&nbsp;any one of them will&nbsp;ensure you're giving visitors the content they want how they want it.</p>
<p>Happy translating!</p><div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/NewMediaCampaigns?a=rMA-OJ9-NV8:_A-s66CIztI:IuXuQPol3sE"><img src="http://feeds.feedburner.com/~ff/NewMediaCampaigns?i=rMA-OJ9-NV8:_A-s66CIztI:IuXuQPol3sE" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/NewMediaCampaigns?a=rMA-OJ9-NV8:_A-s66CIztI:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/NewMediaCampaigns?i=rMA-OJ9-NV8:_A-s66CIztI:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/NewMediaCampaigns?a=rMA-OJ9-NV8:_A-s66CIztI:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/NewMediaCampaigns?i=rMA-OJ9-NV8:_A-s66CIztI:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/NewMediaCampaigns?a=rMA-OJ9-NV8:_A-s66CIztI:cGdyc7Q-1BI"><img src="http://feeds.feedburner.com/~ff/NewMediaCampaigns?d=cGdyc7Q-1BI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/NewMediaCampaigns?a=rMA-OJ9-NV8:_A-s66CIztI:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/NewMediaCampaigns?d=yIl2AUoC8zA" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/NewMediaCampaigns/~4/rMA-OJ9-NV8" height="1" width="1" alt=""/>Mon, 20 Jun 2016 08:15:00 -0400http://www.newmediacampaigns.com/blog/building-a-bilingual-non-profit-websitehttp://www.newmediacampaigns.com/blog/building-a-bilingual-non-profit-website