Our next YOUniversity experience will feature two bestselling authors and world-renowned marketers. John Jantsch is a marketing consultant, speaker and bestselling author of Duct Tape Marketing, The Commitment Engine and The Referral Engine. Ryan Holiday is a media strategist and prominent writer on strategy and business, as well as the bestselling author of Trust Me, I’m Lying and Growth Hacker Marketing.

If you would like to be introduced to several game-changing ideas for your business and life, while authentically networking with over 200 of DC’s most remarkable and connected professionals, then please join for us this YOUniversity experience.

“DUCT TAPE SELLING: Think Like a Marketer, Sell Like a Rockstar” featuring John Jantsch

Many of the areas that salespeople struggle with these days have long been the domain of marketers. The traditional business model dictates that marketers own the message while sellers own the relationships. In this thought-provoking presentation, John Jantsch will flip this approach on its head.

It’s no longer enough to view a salesperson’s job as closing. Today’s superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise.

In Duct Tape Selling, Jantsch will show you how to tackle a changing sales environment by thinking like a marketer. Some of the key takeaways will include:

Mining your network to create critical relationships within your company and among your clients

Creating a platform that establishes you and your company as an expert, while becoming the authority in your field

Building and utilizing your Sales Hourglass

Finishing the sale and staying connected

Making referrals an automatic part of your process

More about John

John Jantsch is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants around the world.

His blog was chosen as a Forbes favorite for marketing and small business and his podcast, a top ten marketing show on iTunes, was called a “must listen” by Fast Company magazine.

“Stoic Optimism: How Every Obstacle Is An Opportunity”

Ryan Holiday’s speech – based on the insights from his excellent new book, The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph – will reveal a timeless formula for overcoming obstacles you face by turning them into opportunities. Looking back through history’s greats, Holiday will show how in any situation —no matter how bad or seemingly undesirable it is—we have the opportunity to practice a virtue. Using this framework, we can see opportunity in every disaster, and transform our obstacles into an education, a skill set, or a fortune.

More about Ryan

Ryan Holiday is a media strategist and prominent writer on strategy and business. After dropping out of college at nineteen to apprentice under Robert Greene, author of The 48 Laws of Power, he went on to advise many bestselling authors and multiplatinum musicians. He is the director of marketing at American Apparel, where his campaigns have been used as case studies by Twitter, YouTube, and Google and written about in AdAge, the New York Times, and Fast Company.

He is currently an editor at large for the New York Observer and contributes to Thought Catalog from his home in Austin, Texas.

Take your business to the next level

The bottom line is you’re going to get an immense amount of actionable content and value from these two amazing authors.

Your ticket to the event is only $249 – an incredible bargain given the amount of amazing content and information you’ll learn just by listening to these two speakers (not to mention the powerful connections you’ll make by being in the company of over 200 of DC’s most remarkable and connected professionals!).

**BONUS** – You will also receive a copy of both, Duct Tape Selling and The Obstacle Is the Way!

Still undecided? Take a look at some of the high praise they have received for their upcoming books!

The Obstacle Is the Way

“Follow these precepts and you will revolutionize your life. Read this book!”—Steven Pressfield, author of The War of Art and Gates of Fire

“A book for the bedside of every future—and current—leader in the world.”—Robert Greene, author of The 48 Laws of Power and Mastery

Duct Tape Selling:

“Duct Tape Selling explores several counterintuitive routes to sales success, but it starts with the most important skill of all: listening. If we want to move others—with our ideas, our products, our services, or even ourselves—we have to slow down and understand what our counterparts are saying. And if you listen to John Jantsch, you’ll learn the attitudes and abilities required to master the new world of sales.”—Daniel H. Pink, author, To Sell Is Human and Drive

“In an ever more connected society, consultative selling is (fortunately) the new driver of growth. Once again, John Jantsch turns our expectations upside down and shines a light on a better way to get things done.”—Seth Godin, author, The Icarus Deception