06
Sep

Facebook Marketing Triggers Goat Shortage at Party

I feel like I’ve been waiting all my life to write a headline like that. It seems that JamaicansMusic.com, a site dedicated to reggae music, invited 200 people to a launch party in Indonesia, writes Casey Hibbard on Social Media Examiner. Website owner Alex Morrissey says that because of the company’s strong Facebook presence in that area, however, more than 1,000 people showed up. He says, “We had enough rice and peas, but we had to get more goats.”

The Jamaica-based business is a multimedia company that broadcasts its own Internet radio station and hosts live events, among other things. Here are lessons from the brand’s Facebook strategy:

Use metrics to target the market. Morrissey used Facebook Insights to break down fan demographic data by country, gender, and age, allowing him to work with the right sponsors on the right promotions with the right audience. Those numbers allowed him to pinpoint, for instance, Indonesia as the company’s largest single geographic market.

Make promotions exciting. He’s worked with radio stations and record labels to run weekly promotions for concert tickets and even free phones.

Keep the Facebook Page interesting and fresh. Content is updated frequently, with each post often generating hundreds of comments and likes. The JamaicansMusic.com Page also features multiple content tabs, such as those for new videos or a top 10 chart.

It’s clear that Morrissey has a vision—and he achieves that vision through a blend of gathering online intelligence and engaging fans in relevant ways.

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