Making Your Facebook Business Posts More Effective

1:05 AM

W e've all heard that old adage about how "less is more" right? When it comes to business Facebook posts, there's a less...

We've all heard that old adage about how "less is more" right? When
it comes to business Facebook posts, there's a lesson to be learned. In
this article we'll explore some of the key reasons to keep your social
media posts short, direct and effective, while making them as
interesting and personally engaging as possible.

One of the most
common mistakes businesses make when posting to Facebook, is trying to
tell complex stories to an audience that is pressed for time. Moreover,
many companies and organizations forget that they're not the only posts
being read. On any given day, your Facebook fans are subjected to
dozens upon dozens of promotional posts. And despite how important you
feel your message is, it's wise to see things from their perspective.

Be Direct and Avoid FluffWhile
it's tempting to write a clever into paragraph to your post, it could
also be costly. It's easy to lose the interest of your audience,
especially on Facebook, if you get too wordy or verbose in your daily
postings. Instead, take a more direct approach. If you're offering a
sale or special promo, be sure to mention it in the opening line. If
you're having an event, make mention of the details and dates right
away. This will appeal to their realistic interests without losing them
in pointless verbiage.

Over-posting can Be DetrimentalThere
are scores of companies out there who have a strict policy on the
frequency of their Facebook business posts. Some post daily like
clockwork, others post every three to four hours. And while yes,
consistency is noble, it's more important to know when to give your fans
a break. If you're constantly posting things they have little interest
in, they may end up overlooking the promotions that are most appealing,
or un-liking you altogether. Study your audience and learn what
pattern of frequency they respond most favorably to. Depending on your
industry, if your a Roofing company, don't post daily, that will cause
more people to hide and unlike your page... roofing is not fun! if you
have a news website, posting multiple times per day is more natural to
do.

Don't Overlook the Power of Hashtags #Using
hashtags (#) is one of the most effective, trending and addictively
popular ways to get others engaged in topics that you've covered in your
Facebook post. Interestingly enough, they're also one of the most
commonly misunderstood and misused. As a rule of thumb, make sure that
your hashtags are directly related to the core topic you're discussing,
and be sure to write them out as one word.

If the New York Yankees
made a post about Derek Jeter and hashtagged #Derek and you made a post
with the hashtag #Derek, when someone clicks the #hashtag from the New
York Yankees post, your post has a chance of displaying because of the
common hashtag. Think of a hashtag like a keyword, just don't spam them.