J.M. Smucker Co. (NYSE: SJM) and Life is good Co., a clothing
brand that donates 10% of its net profits to The Life is good Kids Foundation,
are collaborating to bring a new line of Life is good coffee to retailers in
North America.

Smucker said Life is good coffee will be available beginning in
late summer. The product line will include Light Hearted, a light roast ground
coffee; Happy Medium, a medium roast ground coffee; Dark & Daring, a dark
roast ground coffee; S'more to Love, a s'more flavored ground coffee; and
Banana Bread Bliss, a banana bread flavored ground coffee.

Smucker said all the products are UTZ Certified, a program
promoting sustainable farming.

“Through our new line of coffee with Smucker's, we'll be able to spread the
power of optimism and help kids in need,” said Bert Jacobs, chief executive
optimist at Life is good.

Mark Smucker, president of U.S. Retail Coffee at the food producer, said the
new brand will “undoubtedly resonate with our consumers as it supports our
sustainability initiatives as our first line of 100% certified coffee.”