Comments

Inter­est­ing stats and thanks for shar­ing! #3 and #6 are very telling of the state of the mobile app indus­try today. Many brands are spend­ing a con­sid­er­able sum on their app mar­ket­ing and acqui­si­tion efforts, but rel­a­tive­ly few extend their focus and spend to engag­ing and retain­ing users once they install. Thus, it’s no sur­prise reten­tion rates are so dis­ap­point­ing.

The issue is not that brands sim­ply do not real­ize this chal­lenge. The prob­lem is his­tor­i­cal­ly there have not been tools to dri­ve engage­ment cam­paigns that mar­keters and non-devel­op­ers can suf­fi­cient­ly lever­age. At Insert, we are 100% focused on enabling the non-tech­ni­cal user to dri­ve in-app cam­paigns with no engi­neer­ing required. We believe the mobile mar­ket is at a point of inflec­tion and that a bifur­ca­tion of tool­ing is absolute­ly nec­es­sary to help brands derive a bet­ter ROI. Check us out!