Whether launching a new website or revamping an existing one, you need a professional online copywriter. Direct response copywriting requires skill, talent, and practice. You need a writer with all three of those qualities — especially the latter.

With my 20-odd years of copywriting experience and web-centric focus since 1996, you know you’re getting a professional who knows what he’s doing and delivers what he promises.

One of my favorite marketing wags, Drayton Bird, likes to refer to “direct and interactive marketing” to describe what today’s copywriters do. Direct mail is still thriving in addition to (some might say in spite of) the explosion of Internet marketing. It would be a mistake to discount “direct marketing” in preference to “online marketing.”

But it would be a bigger mistake to think that direct mail copy (or any other marketing) can be pasted verbatim on a website and produce results. Or vice-versa.

Online Copywriting Experts

Web copywriting expert Nick Usborne has said, “The Web is more than just a different medium, it is an utterly different marketplace. It has its own rules and etiquette. It is a fragmented market of a million niches.” In other words, if you’re using the same ideas and methods online that you developed offline, you’re setting yourself up for disaster.