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The relevance of technologies in management and organizational analysis is well accepted in theory, if not by managers themselves. But the way technologies allow us to observe has not yet been explored. This is because many accounts of technologies neglect, if not the constitutive nature of technologies, then at least their observational potential. In particular, this article argues, technologies work by setting the scene of observation for the manager. In order to handle that challenge, management must be a matter of `managination`, that is, second order observation.
Keywords: management, observation, reproduction, steering, technology.