A tenth of a second! In a sequence of experiments conducted by Princeton psychologists Janine Willis and Alexander Todorov, the two researchers discovered that all it takes is a tenth of a second to form an impression of a stranger from the expression on his or her face. Creating a memorable first impression is important; it sets the stage for everything else that follows.

»Introduction
A tenth of a second! In a sequence of experiments conducted by Princeton psychologists Janine Willis and Alexander Todorov, the two researchers discovered that all it takes is a tenth of a second to form an impression of a stranger from the expression on his or her face. Creating a memorable first impression is important; it sets the stage for everything else that follows.

»Step 1
These tips will help you make a memorable mark in any encounter:
1. Dress appropriately for the occasion.
2. Remember your poise and presence.
3. Write and rehearse your elevator speech.
4. Memorize and use names.
5. Keep up on current affairs.
6. Ask open-ended questions to build a rapport.
7. Ask for two business cards to share with a colleague. Then offer your card.
8. Extend an invitation to reconnect.
9. Close out the conversation on a positive point.
10. Remember to send a thank you note.

Your first encounter with someone is one of the most vital moments in your career. So, take a little time to create, practice, and perfect your style.