MEDIA ADVISORY: Churchill Downs Incorporated to Open NASDAQ Stock Market on April 28

Churchill Downs Incorporated (“CDI”) (NASDAQ: CHDN) will preview the opening of its namesake racetrack’s 137th Spring Meet and the start of Kentucky Derby Week festivities by opening the NASDAQ Stock Market in New York City on Thursday, April 28, at 9:30 a.m. EDT. CDI’s participation in the Opening Bell ceremony takes place just two days before Churchill Downs Racetrack, home of the “Run for the Roses,” opens its 2011 live racing season with the venue’s first-ever Opening Night celebration. The 137th renewals of the Kentucky Oaks and Kentucky Derby Presented by Yum! Brands are scheduled for May 6 and 7, respectively, in Louisville, Ky.

The Opening Bell ceremony will be carried live via satellite on national media outlets and will appear simultaneously on NASDAQ’s big screen tower at its Market Site in Times Square. This marks the ninth consecutive spring that CDI executives have opened the NASDAQ exchange in advance of Kentucky Derby Week. CDI participants in the Opening Bell ceremony will include Executive Vice President and Chief Financial Officer William Mudd, Executive Vice President and General Counsel Alan Tse, Vice President of Corporate Finance and Treasurer Mike Anderson and Vice President of Corporate Communications Julie Koenig Loignon.

FEED INFORMATION

Satellite / Fiber Feed: The Opening Bell is available from 9:20 a.m. to 9:35 a.m. EDT on AMC3 / C22, 87 degrees West, downlink frequency 4140 vertical. The feed can also be found on Ascent fiber 1623. If you have any questions, please contact Robert Madden at (646) 441-5045.

Radio Feed: An audio transmission of the Opening Bell is also available from 9:20 a.m. to 9:35 a.m. EDT on uplink IA6 C band / transponder 24, downlink frequency 4180 horizontal. The feed can be found on Ascent fiber 1623 as well.