Kendrick Lamar will become the first artist other than Drake to collect more than 200 million streams for an album in a single week. And it's now looking like the set could reach heights as high as 300m. This would be only the second time since we’ve been monitoring streams that tracks from an album have been streamed over 300m times. The first, of course, was with Drake’s More Life only a few weeks ago, which pulled in 385m streams; More Life scored the year’s biggest debut with 505k.

Tracks from DAMN. (TDE/Interscope) have racked up 150m combined streams at Spotify and Apple Music thus far. The DAMN. tracks occupy nine of the Top 10 slots on Spotify and the Top 11 slots on Apple Music.

Could this streaming explosion put DAMN. (TDE/Interscope) in position to equal or surpass Drizzy’s 2017 record of 505k in first-week SPS?