Digital Marketing Conferences

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“Is that vendor fine or what? Maybe I’ll bring it back to my place.” “I’d like to get my hands on that software and take it for a ride.” “I think what I have works, but it seems like experimenting with a new partner may be fun.” Many dealers are returning from NADA (or Digital… Read more »

We work in a fickle industry where negative stereotypes are fueled by a historical acrimony toward all of those that call dealerships home. An industry where a large percentage of those employed are males with decades of archaic beliefs toward how shoppers want to buy and service their vehicles. A business that has done very… Read more »

Exciting news at DealerKnows: Joe Webb is teaming up with five other automotive retail experts to hold one-day advanced strategy workshops around the nation. These events will be known as Dealer ThinkTanks. While Joe Webb actively speaks at automotive conferences around the nation, this is the first that he’s co-founded and had an active part… Read more »

During the days leading up to my recent presentation on the practical application of data at the 13th Digital Dealer Conference, I became a bit more mindful about the reasons why we ignore evidence. It became even clearer during several conference sessions surrounding Big Data, and my conversations, thereafter. Facts scare the sh*t out of… Read more »

While we spend a good majority of our time training Internet and BDC teams on how best to improve the online operations of dealerships, occasionally we make appearances at industry conferences, non-automotive tech conferences, and NADA and NCM 20 groups. We want to make sure you are aware of our presence at popular digital events… Read more »

For those of you who have entered a supermarket in the last twenty years, at some point in time, I’m sure your eyes have fallen upon a tabloid. Is the Pope an alien? Is Lindsay Lohan dead? Is Pat Buchanan a transsexual? Unless you just woke up from a coma, you probably just snicker to… Read more »

Bill Playford •
June 26, 2012

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