About Me

Vicky Major (nee Williams,) started Major PR in 2015. Vicky has extensive experience working in the wine and spirits sector as well as with luxury hotels, wedding venues, top restaurants and Michelin starred chefs. She is also passionate about the wellness industry. She provides specialist PR and marketing services for the wine and luxury lifestyle industry. This focusses on getting brands coverage in the wine press and consumer media. Vicky can help you build your brand, launch a new product, host a tasting or press trip and much more.

Before launching Major PR Vicky worked for Berry Bros. & Rudd – the world’s oldest wine and spirit merchant – for more than ten years. Before this, she worked in the luxury sector. For five years Vicky worked with The Vineyard Group. This involved working with The Vineyard at Stockcross – a five-star hotel with a Michelin starred restaurant and spa, Donnington Valley Hotel and Golf Club and The Vineyard Cellars. Vicky began her career as a newspaper reporter following a degree in journalism.

With her journalistic background and more than 15 years’ experience in the wine and luxury goods industry, Vicky knows what makes a great campaign. She knows what journalists want and loves creating innovative client campaigns.

The skills, expertise and contacts to achieve fantastic results

“Relationship building is a cornerstone of getting journalists interested in your brand. Vicky has nurtured her contacts and friendships within the wine press over the years. She said it was a ‘great feeling’ when a world-renowned journalist tried her client’s new product because she had asked them too. Leading journalists and critics know and trust Vicky’s knowledge and expertise. You can read testimonials from The Times wine critic Jane MacQuitty, the FT’s Jancis Robinson and The Telegraph’s Victoria Moore, about why they love working with Vicky by clicking here.

Most importantly, when you work with Vicky, you get Vicky’s expertise 100 per cent of the time. You will get her wealth of experience, creativity and great connections. She will be the one calling her contacts on your behalf. She will be making those all-important first impressions.

Vicky’s greatest achievement is ‘delivering great results for great clients.’ She says: “What really motivates me is working with clients who want to see a real change in their business. It’s the best feeling when you get an amazing story for a great client. That really drives me forward. It’s a brilliant feeling to see a fantastic article about a client in print.”

Vicky has a huge amount of experience working with broadcast, both in TV and Radio. Working with a regular radio show on BBC Radio Berkshire, Vicky has also filmed with BBC One’s The Apprentice. One of her biggest achievements was filming a BBC documentary on wine over the course of a year – Wine: The Firm.”– Vicky Major

A high level of creativity and extensive, proactive experience

To read all about Vicky and Major PR’s latest successes simply click our client coverage section here. If you would like to find out how Vicky can help boost your brand call 07506 750318 or email vicky@majorpr.co.uk

Testimonials

“In the decade Vicky spent at Berry Bros. & Rudd, she redefined our approach to PR. She combines meticulous efficiency with charm, which is a rare combination. She also has a journalist’s use of language and an eye for the perfect story. I am delighted that her talents will now be available to a wider audience.”

“From her cheery, ‘Hello, can I help you?’ to her detailed, prompt responses to all manner of wine and spirit enquiries, Vicky is one of the wine trade’s most capable, organised and charming PRs. The wine world is lucky to have her.”

Jane MacQuittyThe Times Wine Critic

“For all the years I’ve known her, Vicky has offered us all a most unusual combination of efficiency and good humour.”

“Victoria did a very good job for us during her time with The Vineyard Group. During my 17 years with The Vineyard Group we have enjoyed PR support both internally and externally and Victoria was our PR manager between 2000 and 2004.” – Read More

“Still to this day, I vividly recall interviewing Vicky for the role of PR & Marketing Manager at The Vineyard at Stockcross (back in 2002). Her vibrant personality, natural interest and curiosity in people and in learning about new products combined with her understanding that PR…” – Read More

“I had the pleasure of working with Vicky when at the Vineyard and both worked on a number of incentives to create a PR strategy for the property. This included a book launch in London, international wine dinners, guest chef appearances.” – Read More