Dr. Braun needed a one page website to stay current with the local competition and to be found on search results for Lexington dentists. The page is mobile-responsive and features current font and iconography trends.

The James Brothers of Patriot Custom Homes wanted to update their logo and web presence to coincide with being featured in Builder+Architect in January 2015. This mobile-responsive site features custom fonts and parallax scrolling.

Dick Malone required a new mobile-responsive website for his fence company headquartered in Salem, MA. His previous site was disorganized and no longer loading in under a minute. Yes – a full minute! Project entailed new design, messaging, custom theme development and Search Engine Optimization.

“Nina was so patient and easy to work with. I had an image of my website in my mind, and Nina listened to all my thoughts and ideas to design a beautiful website that is exactly what I wanted. Nina was so patient and helpful in explaining things to me that I didn’t understand. I am really glad that I worked with Nina on this project. She made it easy and fun for me.”

Claudia Lach provides training and consulting to help her clients grow and reach their next stage with clarity and commitment. Her site was old and needed to be updated. Her new site is mobile-responsive and feature custom iconography.

How well does your website perform in search results?If you are not showing up when searching for your products or services you are losing valuable business opportunities. Search engine optimization (SEO) isn’t rocket science, but it is an ever-changing algorithm that web developers/designers need to stay on top of. All websites should be optimized and built with search engines in mind.

Social Media. Do you need it?Ever open up one of those Share buttons on a webpage and see 100+ little icons and say to yourself WTH…? For some businesses social media can be a gold mine and not to be missed. Facebook, Google Plus, Youtube, LinkedIn and Twitter, how to make sense of it all.

How design and organization make a big difference in usability.Futuremeld, LLC had a usability problem with their Braintrack site. The site was originally built in the late 1990’s and Futuremeld, LLC bought the site in 2008. Having hired a social media company to launch a campaign for them in late 2010, they discovered that before launching a campaign they needed to make the site easier to navigate and read.

So what’s a title tag?A title tag is a line of text between the tags <title></title> in the header section of your website that is visible in the browser bar and the browser tabs. It also appears as the title in most search engine results when you run a search. Here’s a straightforward explanation on the importance of this tag.

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About Nina & Blue Iris

I began designing and developing websites for small business owners and organizations in 2000. That was back in the day of tables and IE5. How far we have come in 15 years! Thanks to those in the W3C who have worked hard … read more