Although numbers seem correct (references are at the bottom), although they intelligently re-use the presentation of some well-known tobacco companies, there is one thing that I don’t like that much: like this sentence, the figure is very, very long. You have to scroll many pages in order to see everything. It may look like a story but it is not presented as such (I mean: there are no clear marks of different steps in the story, except the three “chapters”). On the right is the complete figure in exactly 800 pixels of height – can you read something? GOOD.is solved this issue by using a Flash player that allows the viewer to woom in/out and go to different sections of the figure (see here for instance).

Now, about smoking … Smokers do what they want with their health. Of course, I criticise the physical dependency, the effects on social security and indirectly on everyone’s capacity to react to other health issues. And of course I hope that people could stop smoking. But in my opinion the most disgusting thing about tobacco is secondhand smoking (aka. passive smoking): the inhalation of smoke by persons other than the active smoker. This passive smoking is especially harmful in young children. The CDC estimated that it is responsible for an estimated 150,000–300,000 new cases of bronchitis and pneumonia annually, as well as approximately 7,500–15,000 hospitalizations annually in the United States – both in children below 18 months. And in adults, passive smoking increase the risk of heart disease and lung cancer by 20-30%. Without doing anything – just inhaling smoke from your neighbour.

So it was a very nice idea from them to draw people’s attention to these health issues. It could have been better if the figure would have been more “readable” IMHO.

(*) Unfortunately for them, “Online Nursing Programs” sounds like a website that will just ask for your credit card number although they publish nice infographics – like this other one about sanitation. The About page that doesn’t say who they are add to these doubts.