Kates Media

It’s A Good Time For Video

It’s a good time to be a video producer. Never before has video been so prominent, and popular and easy to create. Video now appears on the sides of buildings, in the backseat of cabs, above the checkout line in the grocery store, on 60” screens in our living rooms, 5” screens in our pockets and on every social and professional platform and website on our computers and other digital devices. The video streaming from YouTube and Netflix alone, account for over 50% of ALL internet traffic.

As someone marketing a law firm or for a law firm, it’s hard to get away from wondering about using video as part of your content marketing strategy. We know that video will drive traffic to your website, help your search engine rankings (who doesn’t want a higher spot on Google?), build credibility, and increase interest, however, using and making video can be complicated, expensive and time consuming.

You have questions like: When should you use video? How should you be using video? Will you get a good ROI? Should you hire a production company? Or maybe buy some equipment and make video yourself? And if so what kind of equipment? Should you put it on YouTube or Vimeo or use a dedicated hosting solution? Did you do something wrong because that video some kid shot with his IPhone of a piano playing cat received 4 million views and the video your firm spent $5000 on only received 100 views?

It’s a lot to think about and there’s a TON of resources and information. Trying to sift through it all to get the right answers that make sense for the specific needs of the legal industry can be daunting.

I look forward to making this blog a place for people to come to get more comfortable with using video and making video (or hiring someone to make video) I hope you will find this information useful, pertinent, and as much as possible, entertaining. Please don’t hesitate to reach out to me with your questions, comments and experiences to help me make this a relevant place for people seeking answers about using video for their businesses.