#PSFW16 scheduled for March 10–13 2016

LAHORE – The Pakistan Fashion Design Council [PFDC] announce the dates for their ninth consecutive season of PFDC Sunsilk Fashion Week [#PSFW16] scheduled to take place in Lahore from 10 - 13 March 2016. Indeed the 9th PFDC Sunsilk Fashion Week marks the fourteenth fashion week initiated by the Pakistan Fashion Design Council [with eight weeks of prêt-à-porter and five of bridal fashion] and is a direct manifestation of the Council’s commitment to sustainability and discipline within the business of fashion and the facilitation of Pakistan’s retail industry. With #PSFW16, the PFDC endeavours to define and present luxury/pret, high street and lawn/voile trends for 2016, focusing specifically on fashion for the regions' long hot summer months.

The success of PFDC Sunsilk Fashion Week continues to prompt textile sector, high-street and fashion associates to grow in their engagement of the platform to launch new collections and campaigns. To this end, continuing with the structured approach to fashion showcases, the PFDC team builds on their commitment to 3 distinct platforms within PSFW with separate and dedicated showcases by Luxury/Prêt designers, High-Street brands and Textile houses. Indeed #PSFW16 will feature some of the season’s most anticipated designer brands and high-street labels and will also serve as a launching platform for some of the S/S’16 season’s designer lawn collections.

PFDC have been accepting participation applications off their official website, http://pfdc.org/psfw2016-registration/ for which the criteria is as below:

· Design Houses/Labels, Textile and High-Street Brands interested in applying must be registered tax payers with the relevant tax authorities in Pakistan.