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Mad About NARS Pure Matte Lipstick

We posted a sneak peek of NARS Pure Matte Lipstick following the premiere of Mad Men in July, and now we have more information to share on this highly anticipated lipstick release. The Pure Matte formula strikes the perfect harmony between optimal color, an ultra-matte finish and a hydrating lip treatment. It’s what you might refer to as “next-gen” matte, as it defies the traditional challenges of a long-wear lipstick. This one won’t dry out your lips, it’s rich in antioxidants, like Vitamin E and acai oil, and contains wild mango butter to moisturize lips.

Pure Matte features the same modern packaging as the NARS Pure Sheer SPF Lip Treatment, which is a major bonus as they literally take up no room in the purse! It will be available in six new shades — and NARS promises you’ll need only one swipe for opaque color.

Volga – Deep Aubergine

Bangkok – Soft Rose

Tonkin – Cinnamon Plum

Terre De Feu – Black Cherry

Tashkent– Nude Beige

Vesuvio – Full Bodied Red

I can’t wait to try these out and think this could be the “it” lip for fall. The unofficial word is that they’ll be available in September, but hopefully we’ll see them sooner! I’ve got my eye on Tashkent and Bangkok. What, if any, shades are catching your attention?