The boyfriend of a London fitness editor set up a parody Instagram account called 'Wellness Ted' to mock 'holier-than-thou health crusaders'

His first post reads: "Join me in my journey and through a combination of selfies, misguided nutrition advice, inspirational quotes and - of course - six-pack abs, we can make this world a well good place to be."Instagram @wellness_tedIt's no secret that creating a perfect-looking Instagram feed takes work — and usually more than one person.

Men's Health journalist Edward Lane told Mashable he has spent the last 18 months behind the camera as "Chief Photographer or Despondent Instagram Husband" for his girlfriend Amy Hopkinson, an editor at Women's Health and an ambassador for lululemon known on Instagram as @wellness_ed.

He said that before their relationship, he had seen social media as "a place to tag friends so they could watch a funny video of a dog riding a unicycle."

"All of a sudden I was having to stand on the sofa behind her to get a good angle of some porridge unsanitarily close to her feet, or awkwardly skulk behind her to avoid being caught on her morning story. I thought the whole thing was insane," he said.

He said he saw "too many opportunities for ridicule to pass up," and set up a parody account — @wellness_ted.

On Tuesday, he posted: "Some of you may have noticed my perfectly contoured face pop up across the World Wide Web yesterday. It seems the penny has dropped and the importance of a nugget-based diet, beer-filled hydration plan and health enhancing facts backed up by rigorous research from Sesh University is finally getting the international acclaim it deserves."

Here, he enjoys some "spiralised potato" — or cury fries...

...Brags about his "brunch goals"...

...And meal preps for the week ahead.

His meditation in the park comes complete with a Bud Light and cigarettes...

...And he's a proponent of "hot dog yoga."

The account is an effort to "take the piss out of a lot of people who present themselves as holier-than-thou health crusaders, but who are actually using it as a free ticket to some south west London luxury lifestyle," he told Mashable.

Here, he completes a pre-bank holiday "endurance workout."

"They truly believe that they're on the front line, getting their hands dirty, while also swanning about in £500 ($649) worth of free activewear on glamorous fitness retreats paid for simply by tagging the resort into an Instagram post," he added.

He also pokes fun at the cookbooks that are made popular by "Instagram influencers." This post reads: "I'm incredibly proud to share with you the cover of my first book, "Just Add Cheese." I'm predicting, and putting my name behind, the fact that this wrongly-vilified superfood is set for a comeback."

He even hosted a parody wellness summit. "Massive thank you to everyone that came down and supported my #wellnessmindf*** talk with @clean_eating_bob and @deliciouslysam at the @hbloggerscom #HBCsummit today," his post read. "So great to be surrounded by so many inspirational people and share our thoughts on the world on #wellness with you!"

All jokes aside, he believes some fitness influencers could be doing more harm than good.

"There's been enough research into social media to reveal that there are a lot of vulnerable people out there looking for direction, and the problem is that the boring science of a top-end nutritionist or trainer just isn't as sexy or appealing as the pretty girl subsisting on brunch and HIIT workouts," he told Mashable.

Here, he expresses his belief in having fun and enjoying yourself with a post titled "Abs are made at the weekend."

"A study by the University of Nowhere in Nowhereshire found that being happy reduces your levels of the stress hormone cortisol, and cortisol is responsible for fat depositing around your middle and covering your six-pack," the post reads.