Why The Job Search Isn't As Brutal As You Think

One of the hottest topics these days are jobs, whether it's the lack of them, the level of unemployment, or even how unhappy people are in their current employment situation. Additionally, while a lot of the blame is put on the current state of the economy, it may not be as brutal as you think. Sure, it's obviously tough out there, there's no denying that. However, are some seekers just looking for excuses instead of looking forward? Further, with all the job search resources and assistance out there, are you taking advantage of everything you can?

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So, for the job seeker who thinks it's a brutal world out there, take a look at these three tips, then reassess your search:

1. Use online resources

There are tons of online tools and resources out there for any job seeker, from the tech savvy to the novice. Regardless of your skill level though, it's important to take advantage of these resources because when it comes down to it, they are there to help you.

So, when you think there aren't any jobs out there in your field, be sure to check out some career resources to steer you in the right directions. Get the advice from heavy hitters on LinkedIn. Don't forget that Twitter and Facebook can be more than just a ranting service; they can be how you connect with potential employers. Remember the more tools you use, the better. Grab hold of all of them and get your name out there.

2. Cater everything you send employers

You say you're not getting a call back. Well, are you doing your hardest to get noticed? Are you catering your resume to them? Are you filling your application with keywords so you can beat the applicant tracking systems? Are you sending out tweets, writing on their Facebook page, and e-mailing follow-ups?

It needs to be said: you should make the employer feel special or how else do they know you're serious about the job? This is not to say you have to suck up to them. You just need them to realize that you're passionate about the job and catering your job plan to their needs is a great way to start.

3. Use your transferable skills to your advantage

Employers want candidates who can do more than just what the job description reads. They want candidates with things like transferable skills so if they need it, the candidate can jump in without assistance.

Even if you don't think your ability to type a certain number of words per minute, or your language skills, or photography background applies directly to the job, ask yourself if there may be an instance where they may be necessary in the position. If they are applicable, list them and be sure the employer knows how the skill would benefit them. Remember, they may not have thought it over either. Be sure to fill them in on yet another way you can help their company succeed.

What do you think? Is the job search as brutal as everyone says it is?

Mary Marino is the founder of EmploymentPipeline.com, a job search resource that inspires job seekers to become their own recruiter. EmploymentPipeline.com has launched its "Occupation Pipeline" widget, a unique tool which enables users to perform broader career searches by sourcing occupations and employers, rather than job titles. Connect with Mary and EmploymentPipeline.com on Twitter and Facebook.