Tourism & Marketing

The Vermont Ambassador Program is a staff training tool that provides front-line employees with information and resources to help visitors with their travel needs. The Ambassador Program is free and available to all Vermonters and Vermont travel and hospitality related businesses and organizations.

The Ambassador Program consists of a series of video presentations averaging seven minutes in length. Each video features a Vermont tourism industry professional who shares their expertise in their segment of the travel industry.

When the calendar hits May in Vermont, a host of events and outdoor activities await visitors and residents in the state. From the performing arts, to walking tours, to exciting sporting events, here's a sample of things to check out this month:

When President Calvin and First Lady Grace Coolidge were preparing to leave the White House in 1929, the press noted the great volume of gifts that required packing. There were scores of personal and humble presents, such as mittens, walking sticks, and coverlets that American citizens had made for the president and first lady.

On main roads and off the beaten track, businesses throughout Vermont have earned Ambassador Information Center designation to help visitors make the most of their time in Vermont by providing local and statewide information and recommendations.

Regionally and around the world, the Vermont Department of Tourism and Marketing (VDTM) promotes our state through special events, consumer shows, and travel trade shows. View the current list of 2019 North American events below.