Everything Everywhere expected to unveil new 4G brand

Everything Everywhere is tomorrow (September 11) expected to announce that British consumers will be able to use superfast mobile data speeds over 4G networks as soon as this year.

The joint venture of T-Mobile and Orange has announced a major press event tomorrow morning in London, at which it will share "exciting information on our new brand and the latest innovation in network technology".

Last month, Everything Everywhere was controversially given permission by Ofcom to reuse some of its 1800Mhz spectrum to offer 4G services in Britain from September 12.

It was initially thought that Everything Everywhere would only be able to offer 4G in a small area of the UK, but The Daily Telegraph's sources claim that the early rollout will actually be much wider.

The 4G network is expected to come to "densely populated areas" in Britain and then expand across the country within the next year.

It is thought possible that Nokia's new Lumia smartphones will be offered by Everything Everywhere's new 4G brand, although these handsets are not expected to actually go on sale until November.

On Wednesday, Apple is thought likely to announce a 'pentaband' iPhone 5, meaning it can pick up five different radio frequencies.

Getting exclusivity on the 4G iPhone would give Everything Everywhere a major advantage, as users of the handset would benefit from mobile broadband speeds of up to 100Mbps, compared to just 5Mpbs.

However, the question remains whether Everything Everywhere had enough time to persuade Apple to include its adapted 1800MHz spectrum for 4G in the iPhone 5 frequencies, particularly as it only received Ofcom approval last month.