Video for eCommerce: "Increases Conversion, Drives Traffic"

The use of video in ecommerce sites is becoming increasingly popular. Merchants are using video to both increase conversion rates and to drive traffic to their sites. And video is affordable to produce, especially when a merchant does it himself. To explain all of this, including syndication and streaming options, Justin Foster, founder of The Video Commerce Consortium, joins Practical eCommerce’s Kerry Murdock.