There might be an Apple aficionado or two who would be appalled that West would compare himself to Apple's co-founder.

Picasso and Walt Disney, sure. They were mere artists of the drawing kind. Likewise the ancient and modern colorists Michelangelo and Basquiat.

But has Kanye really brought changes to the world as significant as those wrought by Apple in Jobs' day?

Could he have ever helped create anything as mind-altering as the iPod? Could he have possibly had the creative wherewithal to husband a magical revolution like the iPhone or the iPad?

Many would say no. I say give him the chance.

There are those who fear that Apple is currently lacking a little outre inspiration. There are those who worry that the company's finest hour might already have gonged on the grandfather clock.

If Kanye really is Picasso and Walt Disney, he is surely the man Cupertino has been waiting for, the man who has the creative spark to take the company's thinking beyond that of the gadgetry equivalent of, say, Taylor Swift.

Perhaps Tim Cook can give him the chance to prove that he really is Steve Jobs.

Surely so many will stand back and be amazed at what he might inspire.

About the author

Chris Matyszczyk is an award-winning creative director who advises major corporations on content creation and marketing. He brings an irreverent, sarcastic, and sometimes ironic voice to the tech world.
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