We have a passion for making it better, making smarter software, and Making Success.
We have helped clients succeed consistently and at scale, since 1999.

To produce the results we do, we had to create a whole new approach to Making Success… Our Mission, Our People, and Endai Culture.

Our Mission

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Our Mission is simple and powerful as it can inform every decision we make…

“Make Success Inevitable.”

This is sometimes conflated with simply “Making Success” — lots of people, and organizations want success, but not enough of them achieve it consistently. Making Success Inevitable means creating and executing around a competitive edge that we look for, develop and improve in every business we engage with, including our own.

As an elite digital agency, we invest consistently in “Making Success Inevitable” for our Clients, our Employees, and our Business Partners –through investments in Innovation, Training & Development and Our Proprietary Methodology, The PlayBook Framework.

We are driven. We are passionate. We are Endai –and we Make Success Inevitable.

Endaians: Our People

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Getting great people isn’t easy. To find the best and brightest, we had to create a method for identifying folks who are materially smarter than the norm, 2+ standard deviations, actually. We learned to attract and find problem solvers with the natural determination to solve the challenges that mattered the most to our Clients. Ask us how we’ve assembled the team that Google says “do some of the best work they’ve seen,” we love to share our secret with friends and Clients alike.

Our Core Values & Culture

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Whatever It Takes: We will make and meet our commitments to achieve your goals, and to our team mates

What’s The Value:
We will make decisions on all things, based on the value they create for our Clients.

Trust, Our Most Precious Commodity:
We lavish in trust amongst our team members, and the trust our Clients place in us.

Be Curious, Have Passion for Learning, Synthesize:
We nurture our passion for learning in order to synthesize new ideas.

Does This Sound Like You?

Our Executive Team

Michael Ferranti

Chief Executive Officer

Mike is the Founder and CEO of Endai, brings 20 years of marketing, analytics and technology depth. He has developed solutions and software to major brand clients and niche marketers alike. Mike is a recognized thought leader in database, search engine, email, and direct response marketing. He provides commentary and analysis to the media including Bloomberg TV, Brandweek, and DM News. Mike earned an MBA from The University at Albany and an Entrepreneurial Masters from the Massachusetts Institute of Technology.

Nancy Matnick

Chief Financial Officer

Nancy brings extensive functional experience in information systems, accounting, finance, process control, business systems and business acquisition and integration to Endai. She holds a BS from Babson College, with majors in Accounting and Business Law. Even more impressive, Nancy is a Six-Sigma Black Belt and has a vast background with public accounting firms in addition to a long-standing career in an executive role with MSC Industrial Direct, a publicly held corporation.

Gary F. Beck

Chief Strategy Officer

Gary’s background includes over 30 years of analytics & database innovation for several leading Fortune 500 companies, including AT&T, General Motors, and Madison Avenue advertising agencies. Gary has been a frequent lecturer and author on the topics of database marketing and applied statistics. His articles have been published in DM News, Direct Marketing and the Journal of Direct Marketing. He recently was President of the Direct Marketing Idea Exchange and currently serves on their Board. Gary received his M.S. in Industrial Administration from Carnegie Mellon University.

What’s your mission or mandate? When you’re ready to Talk to Endai, call, or email us and we’ll be ready to learn about your business and challenges, solve the problem, and Make Success together.