A blog about how technology is transforming media

Hype 2.0

How deeply ironic that, despite thousands of blog pages devoted to Web 2.0, it took stodgy old Newsweek to bring the hype to the masses — and they had to re-brand Web 2.0 as the “Live Web” to make it comprehensible to the average person who doesn’t understand version-speak:

The generic term for this movement, especially among the hundreds of new companies jamming the waiting rooms of venture-capital offices, is Web 2.0, but that’s misleadingÃ¢â‚¬â€�some supposedly Web 1.0 companies like eBay and Google have been clueful about this all along. A more fitting description comes from Mary Hodder, the CEO of a social-video-sharing start-up called Dabble. (Since Dabble has not yet launched, I can’t explain exactly what that means.) “This is the live Web,” she says.