Samsung – Galaxy S4

Okay so they done it again and created a full galaxy set for the theme of the Galaxy S4 release having owned one of these phones, Samsung are getting at the lets market the phone using the endless possibility thing so lets use examples of galaxies in space to show our users and potential customers that the possibilities of using our phones are boundless in relation to the size of space and how many galaxies there are. Here is a video showing the set used for the release and some of the other tactics such as using interaction design with musicians and dancers live on stage.

At this stage I am willing to believe that Samsung will do just about anything to market their products although saying that their tactics are different and they defiantly work having one consistent theme to market a model of phone creates a universal language that the phones are now identified by in name and theme, galaxy.