Its usually best to select the best “extension” for your web site:
.COM – used for commercial and personal sites
.NET – recommended for companies involved in Internet infrastructure
.ORG – recommended for not-for-profit organizations

An extract from InterNIC

What is the domain name system?
The Domain Name System (DNS) helps users to find their way around the
Internet. Every computer on the Internet has a unique address – just
like a telephone number – which is a rather complicated string of
numbers. It is called its “IP address” (IP stands for “Internet
Protocol”). IP Addresses are hard to remember. The DNS makes using the
Internet easier by allowing a familiar string of letters (the “domain
name”) to be used instead of the arcane IP address. So instead of
typing 207.151.159.3, you can type www.internic.net. It is a “mnemonic”
device that makes addresses easier to remember.

What does it mean to “register” a domain name?
When you register a domain name, you are inserting an entry into a
directory of all the domain names and their corresponding computers on
the Internet.

How do I register a domain name?
Domain names ending with .biz, .com, .info, .name, .net or .org can be
registered through many different companies (known as “registrars”)
that compete with one another.

The registrar you
choose will ask you to provide various contact and technical
information that makes up the registration. The registrar will then
keep records of the contact information and submit the technical
information to a central directory known as the “registry.” This
registry provides other computers on the Internet the information
necessary to send you e-mail or to find your web site. You will also be
required to enter a registration contract with the registrar, which
sets forth the terms under which your registration is accepted and will
be maintained.

How much does it cost?
Registering a new domain can cost from $10 to $50 depending on the extension.

You may have noticed a new look to our web site. We have completely
redesigned the site using the powerful open source content management
system, Joomla. We also took this opportunity to move more of our
content into the Articles section and made it easier to navigate
different articles.

Pre Sale

Set up your About me page.
Try to post (once a day?) on the eBay community boards. Make sure you
include your Â“About MeÂ” url in all auctions.

Post your auction
at the right time. List your items in Prime Time (9-11pm Eastern, 6-8pm
Pacific). If possible, have it end on a Sunday, the day with the most
traffic. (Note, auction software can list items remotely at any time)

Know
your price. Spend 15 minutes researching what your product sells for in
the real word, in web stores, AND on eBay. Use the Â“search completed
listingsÂ” feature. Andale.com has detailed reporting for a monthly
charge. Hammertap (there is a 30 day free trial,
http://www.hammertap.com/) is another version.

List your item
in the right section. Before you start creating the auction, decide the
right category for your sale. The url is
http://listings.ebay.com/aw/listings/overview.html. The default is
Â“show number of items in categoryÂ”. Use this to figure out what are the
2-3 most popular categories, less than 200 and its inactive, 10,000+
are active. THEN change the view to Â“category numberÂ” to see what to
enter in when you create your auction.

Use the right Keywords.
Auction software helps immensely here. They search for what keywords
were most effective. At the very least see what other auctions are
using (completed sales again). At the minimum: a. Use specific
descriptive words, donÂ’t use words like Â“awesomeÂ” or Â“@@Look@@Â” b. Use
numerals instead of words for numbers c. Include multiple versions of
same word and abbreviations

If you will be selling what you consider to be a quality item, consider using the gallery feature eBay offers

Set
a low starting price. Again, do your research to find final selling
prices. Start auction as low as you can stomach.

Place for 7 days. The longer the more eyeballs

DonÂ’t buy extras. The costs mount up. Caveat: bold and highlight are ok if its an expensive item.

Use
a counter. It gives you feedback about your auction if it didnÂ’t sell.
RESIST gong there yourself, use myeBay page.

Use Paypal. Many buyers wonÂ’t even look unless they see the icon.

DONÂ’T use a reserve price. DO use a buy it now price

Include
a picture! Make sure it can upload quickly (small file size),
http://www.spinwave.com/ is a free site where you can do this.

Use html in your listing to give your auction a professional feel. A crash course can be found at davesite.com.

Offer guarantees, warranties or returns. People will bid if they feel more secure.

Check
your emails every 12-24 hours. If you donÂ’t answer questions you will
lose customers. Include an email signature that links to your About Me
page (the one with all your auctions)

Post Sale

Respond
to emails within 24 hours. Build a mailing list of your customers,
either manually or with an opt-in newsletter. Offer the opt-in
newsletter in your emails to the buyer. You can use it to announce new
auctions.

Use Paypal and its integrated UPS system to save time.

Use
free shipping supplies if you can find them. Your local liquor store is
your friend! When you mail, include a receipt. If you are low volume,
include a hand written thank you note. A good way to get your name/web
site in front of users is to create a useful insert.
http://www.auctionbytes.com/cab/pages/insert_main

Google withholds high ranking ability on new sites, by de-valuing
the new links for 2-4 months. If the domain and backlinks have existed
for a certain length of time (4 months?), then you are OK, and escape
from the sandbox.

This penalty is new-site based.
Long-standing sites have no trouble ranking new pages. Over time, the
newly generated links are given weight, and eventually the sandbox
effect goes away.