West Bromwich Albion have turned their attentions to Matej Vydra - with the Udinese striker due to meet Baggies officials during the next 24 hours to potentially tie up a season-long loan deal.

The Baggies have effectively ended their chase of Salomon Kalou after the Lille man showed little willingness to leave France.

They have now opted to move in for former Watford loanee, who scored 20 goals for the Championship side last season.

Albion had already held preliminary discussions with Vydra and his agent some weeks ago.

Sources close to the player claim that talks with Albion are now at such an advanced stage that the Czech Republic international could even undergo a medical in the coming day or so, with a view to becoming the club's fourth summer signing.

Vydra, aged 21, has been told he can leave Italian club Udinese for a season-long loan spell.

He has also attracted interest from West Ham, Sunderland and Swansea during this transfer window.