Asperity Employee Benefits revealed last night at an exclusive VIP preview launch event that it was the company behind the fabled Benefits Revolution teaser campaign.

Acclaimed as 'the most exciting and contentious marketing campaign ever seen in the employee benefits industry', the Benefits Revolution teaser has been running for 6 months and has generated a great deal of excitement and anticipation amongst industry peers.

At a 'preview' launch event held last night at the glamorous Sanderson hotel in central London exclusively for Asperity clients and industry press, Asperity revealed that the Benefits Revolution is the concept for its brand new product package: Reward Gateway 4.

The Reward Gateway 4 product will include a whole host of brand new features and enables Asperity to enter the flexible benefits market with a genuine, new alternative to Flex systems.