Red Bull BC One

Animation & Motion Design

In September 2018, the Red Bull BC One World Finals - the official breakdance world championship - took place in Zurich. The Bgirls. who qualifified for the championship were announced via short teasers on social media (Instagram) in the weeks ahead of the competitions. To create a distinct motion design piece for each girl, I developed the visual style and animation based on the individual girl's homecountry.
The special challenge with this project was to create animations, that work in various formats: 16:9, 1:1 and vertical (Instagram story).