...What can you achieve with a blog? As a content management system that can be optimized for search and social shares, blogs with great content can help a company attract new customers, engage existing customers, connect with journalists and connect with potential new hires.

There are many business communication goals that can be realized through blogging. How? The fundamentals that many companies seem to gloss over include:

- Create a hub and spoke framework for blog publishing and promotion.

- Source content that customers care about and that can influence sales or other goals.

-Integrate blogging with SEO, Social Media, PR and Content Marketing efforts to amplify content where customers are actively looking.

Those are general guidelines, so here are 4 steps for small business blogs to get big business results...

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.