Ep 061 – Measuring your Employer Brand

The second you convince your boss that you need to spend more time and energy on your company’s employer brand, the first question will be, “how will you measure it?” You know what the really means: How can I justify this project to my boss? In this episode, we assume that you aren’t able to spend much money on sexy metric tools, but still need to understand if you are impacting the reach and strength of your employer brand.