“It gives me great pleasure to announce our newest members and to welcome our first members from the audio community,” said Ceril Shagrin, executive vice president of Univision Communications Inc. and chair of the CRE.

The Council for Research Excellence (CRE) is an independent research group created (in 2005) and funded by Nielsen. The CRE is dedicated to advancing the knowledge and practice of audience measurement methodology and comprises senior-level industry researchers representing advertisers, agencies, broadcast networks, cable, syndicators, local stations, and industry associations.