The Guru: Ella Woodward

Ella Woodward - or Deliciously Ella as her 400 thousand Instagram followers know her - is one of the young foodies cooking up a storm in the April issue ofMiss Vogue (words byLouisa McGillicuddy). You can also see her at the Vogue Festival this month, talking about how to change your life - get your tickets here.

My earliest memory of cooking is with my sisters. We used to love melting chocolate, Rice Krispies and marshmallows into a goo in the microwave," laughs 22-year-old Ella Woodward. It's hard to imagine the girl behind Deliciouslyella.com, one of the most exemplary healthy-eating sites around, mucking in to such a riotous scene. But after being diagnosed with a heart condition during university, she embarked upon a drastic gluten-free, dairy-free, refined-sugar-free lifestyle, and has been sharing nutritious twists on her favourite recipes ever since. Focusing on whole, plant-based foods, her clean-eating app has had 70,000 downloads, and her debut book went straight to number one on Amazon's pre-orders charts, too. "I've worked hard to create a brand and I try to stay true to that," she explains from her Fulham apartment, where she runs the site with a full-time assistant (more than 1,000 people applied when she recently advertised for an intern). "There is a danger that the interest in healthy food can become faddy and obsessive," she accepts, "Instagram can definitely make you feel guilty about not having a green juice. You've got to step away from the computer screen and be realistic about what you want to achieve."