Research shows that the search volume for Infographics has increased by a whopping 800% between 2010 and 2012. At the same time, there’s been an explosion of popularity with visual content – from technologies like Postano to platforms like Pinterest.

Big follower numbers may look good from a vanity perspective, but if you can leave your ego to the side and focus and building a relevant Twitter following that actually takes action, then you're onto a winner.

Content marketing is key in today’s marketplace — it is the intersection of awareness and lead generation. Brands must provide a steady stream of articles, photos, videos, and other resources to demonstrate their relevancy and bring in new customers.

97% of shoppers say they’re likely to turn to social media for advice before making a holiday purchase. Even knowing that number, your social marketing budget may not be huge. So how do you get your brand in front of those eyeballs?

In this day and age of content marketing, big data and shrinking attention span for ever-increasing amounts of shared information, the KISS principle is perhaps best summarized as: Keep it Significant and Shareable!

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.