Casey Bankord

Slimbooks, a digital publisher, distributor, and bookseller, was founded with the motto, "Less is more," firmly in mind. The startup is dedicated to acquiring, marketing, and distributing short, original works that are less than 100 pages. The reason for the limit, says co-founder Casey Bankord, is twofold -- readers want short and engaging reads and many books are needlessly wordy, filled with "fluff" sections. Below Bankord explains why in this increasingly digital era short, creative content is more valuable than ever.