The whole idea started simply enough. We, along with a few other creative individuals, were asked to work on various design projects for Target House. But, in the process, we were so deeply moved by the experience that we didn’t want it to end. We witnessed first hand the special connection the kids had with the art room in particular. It was a place where we saw kids at all stages of health just being kids.

So, we began to wonder, “What if we could create a ongoing way to support more and better art supplies for these children?” It was then that Heartwork was born.

The idea is simple. Every year, a group of talented artists will create a series of prints to raise money for the art room. Each of the prints will feature a different interpretation of the Target House elephant mascot, chosen because it represents family, long life, strength and playfulness—attributes with special meaning at a place designed for families to live, play and heal.

We recently had the luxury of working with Rhymesayers Entertainment once again, this time for Seattle-based artist Grieves. RS is one of the only labels still investing their time, effort and finances into elaborate physical packaging… because they care and they believe their listeners deserve it. And obviously we love any opportunity to work with cool, innovative people to create unique packaging and artwork. Check out this video of the new Grieves package for “Together/Apart,” and be sure to pick up the record June 21st.