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Training Programs

Strategic Social PR from A to Z ❯

Today, good public relations entails much more than blindly blanketing the media (and bloggers) with information that’s of dubious value to begin with. And more often than not, it entails a strong element of building and managing online community. In this workshop, you will:

Learn the three key elements of an effective 21st century “social PR” strategy, and how it differs from “old” PR

Know which time-tested research and analytical methods you should still use in the 21st century

Understand why talking at people isn’t effective, and how to effectively use today’s popular social media platforms to talk with them

Experience real-time social engagement through workshop exercises and hands-on participation

Understand how to effectively incorporate measurement, so that it validates and improves your programs and, therefore, your business

Smart PR Measurement for the Digital Age ❯

We have more measurement tools than ever before; so many, that we don't know what to do with most of them. And no matter how good a tool is, you still need smart people using it in a smart way, to derive the most benefit. In this workshop, you will:

Learn the basics of good PR measurement and, conversely, the seven deadly sins of bad measurement

Understand how to differentiate between fact and fiction in the measurement context, and the two acronyms to stay far away from

Social Media for the C-Suite ❯

Gone are the days when “social media” was the domain of your twenty-something employees. Today, social platforms are where your customers and constituents of all ages and stages literally live online. If you’re a business leader, you should take this workshop to:

Learn the three core principles of effective social media engagement

Examine key social media platforms, and understand how they work on both personal and professional levels

Review how businesses of all sizes have effectively used social media to support and reach business goals

Experience the benefits of real-time social engagement through workshop exercises and hands-on participation

Understand the kinds of metrics your social media team should and shouldn’t use when reporting back to you