Anheuser-Busch InBev Drives ROI Through Real-Time Content and Social Marketing

December 4, 2013

Executive Summary

Beer, the original real-time social network, has been bringing people together for thousands of years. Anheuser-Busch InBev created conversations with consumers about the things that matter to them: great beer, good times, and friends new and old. The brand kept the conversation fresh with real-time stories through its content factory. Lucas Herscovici, vice president, digital marketing for North America at Anheuser-Busch InBev, discussed how Anheuser-Busch InBev leveraged content, social, and real-time targeted ads to drive business ROI.