Marketing

Impact of Marketing research

Directed by Prof. Boris Bartikowski, the Marketing Center of Excellence focuses on the one hand on organizations and markets (Business-to-Business Marketing, B2B), and on the other hand on consumers and consumption (Business to Consumer Marketing, B2C).

Impact on pedagogy

Research activities performed within the Marketing Center of Excellence translate in pedagogical terms in multiple forms and across the scope of the Centre’s activities. In both, the BtoB and the B2C areas, the research teams actively run and coordinate courses across all programmes. Close cooperation with course organisers ensures that course content is constantly fed and inspired by state-of-the art developments.

This translates in certain cases as active student involvement in research projects. Such an example is the Business as Unusual Chair which gave rise to student participation in a « fellowship » venture, development of case studies based on research data collected, and at the same time specific tracks being developed for the PGE Master programme.

Similarly, the Business in a Connected World Chair has developed a specialized track for students of the PGE program; this track comprises eight specialized elective classes, taught by professionals; students are can also participate to study trips and meet with online giants such as Google, Facebook, SalesForce, Amazon, or LinkedIn.

Another example is research into entertainment and media which constantly nourishes the related parcours of the PGE program, the summer school in sports management, as well as the MSc SPORT programme, which has been classified by Eduniversal to be the best in its field in France, and the fourth-best in the world.