Fitflop Sandals Make You Walk Comfortable

Right on time, FitFlops are getting a high-style makeover of their own, courtesy of Michelle Stein, the president of Aeffe USA and a cheerleader for its brands including Alberta Ferretti, Philosophy di Lorenzo Serafini, and Moschino. Stein, who lives in New York and whose entrepreneurial spirit was heretofore mostly untapped, discovered FitFlops on a trip to Milan when she was suffering from a back injury.

Fitflop sandals

In 2006 FitFlop founder Marcia Kilgore set her mind on a mission – to create the most comfortable footwear in the world. Collaborating with two biomechanists she created a triple-density MICROWOBBLEBOARD midsole, and launched it’s first FitFlop sandal available in the Fitflops clearance.

The Fitflops sandals unique construction is based on the idea of pressure diffusion; vetted through biomechanics, its three different densities distribute weight more evenly, which makes for more comfortable walking.

Over twenty million pairs have been sold since we first started making shoes including online such as the Fitflop sale online store. (And we’re repeatedly told – by happy customers – that we make the most comfortable footwear in the world.) Our patent-pending, original MICROWOBBLEBOARD midsole technology fuses three diagonal sections of multi-density EVA into a single, seamless, underfoot platform to help absorb shock, diffuse underfoot pressure, and make your feet feel amazing!

Fitflop sandals

A quick convert, Stein approached FitFlop about a collaboration, and the Limited Edition collection—which features three sandal styles in black, white, cream, and metallic leathers, as well as a dark-rinse denim—was born. Stein approached FitFlop and said, “ I think we can make them cooler if you let me work with you.” Doug Jakubowski, FitFlop’s North American president, immediately signed up. “In the luxury market, there’s a void for a technology-based product that’s got comfort in it.” Jakubowski is confident about the collection’s success. So is a long list of retailers, from Barneys New York to Bird, Opening Ceremony, Capitol, Ikram, and A’maree’s.