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This article form the economist tell us that there are many marketing tools like Facebook,Myspace or Twitter wich can also be a source of damaging publicity for some companies.
In this case,two airlines such as British Airways and Virgin Atlantic had to fire some crew because they used this tools to make derogatory comments,or bad comments about some passengers or about the company plans.
Finally,both of the companies are looking forward to end up with the bad uses of the internt and there for use those tools in the good way.