SEW Experts: Does A Close By Any Other Name Sell As Sweet?

Not all conversions are created equal. Capturing an e-mail address, delivering a free white paper, or converting using other non-sale-related measurements can create varying values of a close. In today’s SEM Crossfire column, “Does A Close By Any Other Name Sell As Sweet?,” Frank Watson discusses the need to take into consideration more than just the raw number of conversions.