MISC: World's largest automotive tradeshow broadcast live on the internet

Interview Guests & Unique Stories Wanted

AUTO CENTRAL - For the fourth straight year, The
Auto Channel and Aftermarket Business Magazine will join forces to
present complete
live TV ON THE NET coverage of the Automotive Aftermarket Industry Week
exposition in Las Vegas, Nevada. The global Internet audience will be
able to
watch and listen to news reports, interviews and new product
demonstrations
featuring the industrys leading manufacturers and personalities.

AAIW is the combination of several industry organization
tradeshows
brought together under one giant umbrella. The three principals groups
are
SEMA, Specialty Equipment Market Association; AAIA, Automotive Aftermarket
Industry Association (formed by the merged APAA and ASIA organizations);
and
MEMA, the Motor Equipment Manufacturers Association.

Thousands of exhibitors, and in excess of 100,000 buyers from more
than
75 countries, are expected to fill every nook and cranny of available
display
space throughout the city.

The four-day exposition begins Tuesday, November 2nd, and ends
Friday,
November 5th. The Auto Channels live TV ON THE NET broadcasts will
originate
from Aftermarket Business Magazines exhibit area, booth #4013, at the
Sands
Convention Center, and a variety of locations in the Las Vegas Convention
Center. Five 30 minute shows will be presented on each of the four days.
Show
times will be 9:30am, 11:00am, 1:00pm, 2:30pm and 4:00pm. All times are
Pacific Time.

This year's on-air hosting crew for the broadcasts consists of an
all-star team of veteran TV/radio automotive experts. On Tuesday,
Professor
Harold Wolchok, host of AUTO LAB, a weekly radio show heard throughout the
New
York metropolitan area, will emcee the TACH broadcasts. On Wednesday and
Friday, Tom Torbjornsen, host of the national and local syndicated radio
show
THE CAR SHOW, will assume hosting duties. On Thursday, repair guru Bobby
Likis, host of the nationally syndicated CAR CLINIC radio show, will
anchor
each of the broadcasts. All three radio shows are also a part of The Auto
Channels regular weekly Internet broadcast schedule.

Lynne Huntting, known throughout the Internet as the "Press
Snoop",
will provide special reports and commentary from the exposition floor.
Additionally, a roving TACH production crew will videotape interviews and
product demonstrations at exhibitor displays.

Interviews and product demonstrations are currently being
scheduled.
Individuals or companies wishing to appear on one of the broadcasts should
contact Larkin Hill, PR Coordinator of The Auto Channel, at 916-852-1956
or
via
email at lhill@theautochannel.com.

Aftermarket Business Magazine is the automotive aftermarkets
leading
publication and industry resource. ABM is published monthly by Advanstar
Communications Inc. Subscriptions can be ordered by calling
1-218-723-9477.
Online versions of the monthly editions are also available through The
Auto
Channel Internet network.

The Auto Channel is the Internets most complete and comprehensive
automotive information resource. TACH comprises 18 automotive subject
categories; contains over 100,000 pages of information; 14 searchable
databases; thousands of photographs; 2,700 streaming video programs;
hundreds
of new vehicle reviews for each of the last 5 model years; and original
content
from more than 30 writers. The Auto Channel is also the Internets leading
broadcaster of live video and audio events.

Internet users who wish to watch these broadcasts will need the
Windows
Media Player, which can be downloaded free-of-charge from The Auto
Channel.
Installation is completed quickly and easily into both Netscape and
Internet
Explorer browsers. A 28.8 or faster modem is required.

The Auto Channel and TACH are trademarks of The Auto Channel,
Inc.,
all
rights reserved.

The following titles and media identifications are trademarks
owned by The Auto Channel, LLC and have been in continuous use
since 1987: The Auto Channel, Auto Channel and TACH all have
been in continuous use world wide since 1987, in Print, TV,
Radio, Home Video, Newsletters, On-line, and other interactive
media; all rights are reserved and infringement will be acted
upon with force.