We all know that women are the fastest growing segment in social media.

My team at Porter Novellihas released a video detailing some of the usage statistics and how social media drives purchasing behaviors among this demographic. All stats were compiled from PN’s Strategic Planning and Research group through nation-wide surveys and focus groups.

Jennifer Jones-Mitchell

A global leader in social media marketing, Jennifer Jones-Mitchell has been at the center of traditional and digital PR since the mid 90s and has helped launch some of the world's most loved brands. She has been blogging about PR and social media marketing since 2007. Learn more at: www.jenniferjonesmitchell.com