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Challenge

Tinitell launched in August 2016 to help parents stay in touch with their children
while they’re on the go. It’s now used in 98 countries worldwide. Since the typical
Tinitell user is 5 to 9 years old, parents needed a device that could deliver
location accuracy at a lower cost than traditional smartphones. To build the ideal
service, Tinitell needed a mapping platform that could deliver precise maps and
location accuracy outside as well as indoors, where geolocation is more challenging.

Solution

Tinitell uses the Google Maps Geolocation API to determine the location of children
wearing its devices and to display it on parents’ smartphones. When parents open the
Tinitell app, their child’s location is displayed with a ringed pin drop on a Google
Map. Before using Google Maps, in certain circumstances like indoors, Tinitell could
achieve a location accuracy of up to 1-2 miles. This degree of accuracy was
insufficient for parents, many of whom live in cities where an accuracy of 1 mile
would not indicate their child’s precise location. With Google Maps, Tinitell
improved its location accuracy to 2500 feet at worst and 3 feet at best. This enables
parents to quickly and confidently know where their child is, whether they’re at
school, in a crowded area, or exploring on vacation.