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Thursday, March 21, 2013

BEYONCE + H&M

"I've always liked H&M's focus on fun affordable
fashion. I really loved the concept we collaborated on to explore the different
emotions of women represented by the four elements - fire, water, earth and
wind…" - Beyoncé Photo by Inez van Lamsweerde and Vinoodh Matadin.

It looks like the rumor and
speculation regarding Beyoncé’s collaboration with H&M is true! The singer
will appear as the face of the Swedish retailer this Summer and, like Madonna
before her, gave H&M "personal input on the pieces seen in the
campaign"—so sayeth an H&M rep. This begs the question, is Beyoncé, like
Madonna before her, and like her counterparts Rihanna, Gwen Stefani, Victoria
Beckham, et al, prepping for the launch of her own line of clothing? *

Click read more below for the rest of the story!

According to Ann-Sofie Johansson,
H&M’s Head of Design, you can look forward to “the perfect bodycon dress,
as well as a flowing sun dress that makes a real statement. And of course there
are the bikinis, especially the fringed bikini.”

The Queen of marketing, who’s an
ace at brand collaboration and corporate tie-ins,** ensured that the ads would
appear with the title: "Beyoncé as Mrs Carter in H&M". Prepare
yourself for the onslaught campaign that will include, not only print and
billboards, but also, a TV commercial, shot by Jonas Åkerlund and features a
new song, Standing On The Sun, by Beyoncé
herself. Some folks may doubt her, but I’m of the firm belief that Beyonce
should be teaching marketing classes at HBS, Wharton or Stanford’s B-School.
Maybe that’s what she’s got cooking next. You heard it here first, folks!

* Note that, while Beyoncé plays
an active role in the design process at House of Deréon, Tina
Knowles is the creative force behind that brand.

** See, for example, her March
Vogue cover—following on the heels of her HBO special—which aired immediately after her Oprah interview—which took place following the announcement of the
Mrs. Carter Show tour—which occurred like the day after her Superbowl
spectacular—which came on the heels of her Inauguration performance. It’s also
not lost on me that news of the H&M collaboration broke as soon as her
latest song, Bow Down, hit the web.

Guess by Marciano

Nars

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“Also, on the matter of clothing, why are you anxious? Take a lesson from the lillies of the field, how they are growing; they do not toil, nor do they spin.”

-Matthew 6:28

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“Style is something integral, it's something that's you, it's part of your psyche. You have to study yourself, learn who you are, learn what you really like, what you don't like, what you're comfortable with, how you feel, how people react to what you wear, and how much it bothers you if they don't like it. It's all of those things. And I think that that requires some hard work that a lot of people don't wanna do, but if you don't do that, you can copy somebody else's style, but it wont be yours. It ain't what you do, it's the way that you do it.”