What is your blog about? Cooking? Parenting? Crafting? Government? Boogers? Whatever it is, make sure it’s “you.” Maintaining a blog is a lot of work, and if you don’t love boogers enough to write about them several days a week — until the end of time (or you quit) — don’t start. If you don’t have the passion for your topic, you don’t have much to offer your readers… and, they will soon be gone.