Stay tuned to see the full version of the video on February 1st. A provocative Camilla Rowe is wonderfully directed by SO ME on Brodinski's scathing beat.

It’s either love or hate. As the girls of the new millennium, Dior’s new fragrance Poison Girl is a seductive creation, a perfumed trail that causes confusion at first sniff. Its allure has no half measures, it attracts and upsets, it is shameless, it is a provocative poison, a devilishly persistent, rich and floral composition.

Signed by Perfumer-Créateur François Demachy, Poison Girl does not waver, it torments the senses with its bittersweet soul. Sicilian bitter orange opens the composition arousing the senses that are suddenly left stunned by the carnal and expressive sensuality of the Rose (Absolute of Rose of May from Grasse and Damascena Rose) and by the enchanting note of Venezuelan Tonka Bean. A hint of vanilla underlines their irresistibility and, eventually, this brazen equilibrium magically turns into something reassuring thanks to the muffled and woody base notes of Sandalwood from Sri Lanka.

Poison Girl is, indeed, a poisoning harmony, a heady composition that disturbs the mind of those who wear it and of those who smell it. It is the quintessence of a today’s party girl, a Camilla Rowe directed by SO ME on Brodinski’s scathing beat, whose personality is scandalous and subversive, nonchalant, cool yet always rebellious. A fragrance for bold women. As I said, it's either love or hate.