Inspired Style with Tashe Vitaly

I met Tashe and her bulldog, Nelson, on a hot summer day at the Haute Wheels Mobile Boutique where she greeted me with a tray of iced lattes to chat about life, style and her latest venture — a mobile boutique.

“Haute Wheels launched in June 2017 and it has totally taken off,” said Tashe, who is also the owner of Sartorial Boutique. “It’s a different way of buying and I’m really enjoying it: different lines, styles and a new challenge. Right now I am buying for Spring 2018 for Sartorial, and buying in-season for the truck, which is more frequent.”

Describing the style of Sartorial Boutique, Tashe said, “A lot of the clients describe the clothes in Sartorial as ‘casual made elegant.’”

Sporting a crisp blue denim jacket, white denim shorts, and a loose floral top, Tasha said that for her own personal style, it’s important for her to stay true to her personality.

“I definitely think that less is more. I like more classic pieces — clothing that is lasting and of good quality. I am a lazy dresser, so my go-to pieces are jeans, sweaters and boots. In the summertime I keep it casual all around.”

Now, 10 years since she opened Sartorial Boutique, Tashe feels that the fundamental piece in her work — that which energizes her the most — is the relationships she’s made with clients over the years.

She also said the best business lesson she’s learned is to not to “overthink” it: “Retail is a cycle of peaks and valleys, so I’ve learned not to second guess myself.”

She added, “The great thing about fashion right now is that anything goes. I love the sneaker trend right now and frayed jeans with a released hem.”

Asked what’s coming up this autumn, she said, “I am really excited for fall. It’s all about knits, ponchos, sweaters, sweaters and more sweaters.”

Favourite Cocktail/Wine: Alderlea and Averill Creek — both wineries on the island. “My friend introduced me to a rose from France called Whispering Angel that is hard to find, but well worth the search.”

Current Album on rotation: Spotify. “My husband is the DJ in the family.”

Favourite city to visit: “I recently went to the East Coast. Loved Boston. I love Vancouver too. Luckily work takes me there often.”