That report highlights not just a north-south divide but an urban-rural divide. In some parts of the country it is the latter that is more important than any other factor. Labour used to be able to claim that it was the party of the poor; now it's the party of the urban poor and the metropolitan public sector chattering classes. Here in Cornwall (the poorest county in England), Labour is almost irrelevant - just a single councillor in the whole county (the Cornish Nationalists have five), and less than 10% of the vote in the last general election and the last Euro election.