So – cocktail bitters then. The salt, pepper, Worcestershire Sauce and Encona of the Cocktail world. Cocktail seasoning if you will.

This new, and tremendously exciting launch sees the phasing-out of the Master of Malt bitters range in favour of this new, improved and super-exciting range of cocktail ingredients. Why the change though?

Well.

Sit down children, and I shall tell you a story all about standardisation, Rapid-Maceration, the effects of Gravity on particle-suspension, oil-solubility and swearing: