Travel Site Beams Up 'Next' Trekker

In the online travel world, one of the biggest battles for new customers has come down to this: Captain Kirk vs. Captain Picard.

Patrick Stewart, who played Captain Picard on "Star Trek: The Next Generation," is the new company spokesman for travel search engine SideStep. That's a direct challenge to rival Priceline.com, whose ads have long featured William Shatner, Captain Kirk on the original "Star Trek."