1) Is the company (business opportunity) solid?
2) Do they have a proven track record?
3) Is there a real usable product involved?
4) Do they have a system in place to pay you?
5) Do they offer a good payplan?
6) Who is your sponsor or upline?
7) Have they made any money?
8) Will your sponsor help you if you need it?
9) Is the program easily duplicatable?

Start by submitting your site for free to search engines and directories.
You may also use paid advertising services.

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