The New Limited Edition J&B Scotch Whiskey Pays Homage to Ink

Celebrating two age-old traditions, rare scotch blend whisky and the art of tattooing, J&B Scotch Whiskey has designed their latest limited edition bottle as an homage to these origins with the help of ultimate tattoo artist Sébastien Mathieu.

Owner of Paris-based tattoo studio Le Sphinx, Mathieu lent his ink talents to the branding of the J&B Scotch Whiskey by tattooing 25 bottles -- each bottle took 20 hours to complete.

Just like an regular tattoo job, the bottles were covered in latex and were the color of human skin to make the design as authentic as possible. The results are stunning.

To keep up with the amazing branding, each bottle was presented in an engraved black wooden box.