Rumours Suggest Apple Working With Valve On A Games Console

Don't get touchy.

nofi, 5 years ago, 20 comments.

Rumours are currently floating around that suggest Apple might be working with Valve on a games console set to revolutionise the industry. Yes, it’s a rumour, but it’s hardly far fetched and, if it’s true, could very well be absolutely massive.

First up though, are the continued stories that Apple will be bringing out a TV set with built in iTunes functionality – this year. But more interesting are reports that Apple’s Tim Cook has been spotted over at Valve recently, and it’s from here that the big gossip is spreading.

CultOfMac, for example, say that such a collaboration will bring about an “Apple branded, Kinect-like” machine and that the company is planning a “full-on assault to take over the living room.” We can believe that.

Whether or not there’s a market for a digital download only box that’s aimed at both core and casual markets is anyone’s guess, but to rule out the potential of a combined effort from Apple and Valve would be folly.

I think it would be interesting to see how this plays out if it were true which it probably isnt. I think it has the potential to be the best on the market if they go the right way about it. I dont want to right it off yet as i dont know about it and it probably doesnt exist

I won’t deny that this sounds entirely plausible but it would be a huge mistake from Valve imho. Two big issues as far as I can see. 1) It would inevitably result in Apple being able to exert their muscle on Steam to swing more deals and promotions in their favour. 2) They’ve automatically priced themselves out of the market. An Apple branded product automatically comes with a premium price tag attached so who would seriously be willing to buy it other than all the fanboys out there?

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