I, Robot: U, Audi

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Will Smith pilots the future Audi sport coupe. We get to watch.

By IGN Cars

Audi attacks the silver screen along with the Fresh Prince of Bel Air, Will Smith. Product placement is yesterday's news, it's more common in movies than The Hornicle's many international business trips. The latest fad with automakers is to not only sneak the brand into a movie, but design some fancy new ride to coincide with the release and also have some sort of relevance.

Enter the Audi RSQ sport coupe. It's a vehicle designed specifically for Will's encounter with the robot-kind. Like the Lexus seen in Minority Report, the Audi takes current styling cues and sends them years into the future--hoping to tap into styling our grandkids might see someday.

The peeps at Fox tell us, "I, Robot's futuristic transportation system were also critical to its look."

Futuristic sums up the Audi sport coupe quite well. Also we see shades of the forthcoming Audi Le Mans. Take a look at both cars, blur your vision and pretend it's one and the same.

In theatres July 15th, I, Robot stars Will Smith and a ton of CG robots. The movie is directed Alex Proyas (Dark City and The Crow). Nerdy gamers might recognize the name for other work. Proyas directed one Metroid: Prime commercial. IGN Cube Matt liked it and that's good enough for us. Right, Justin?