Gotta catch 'em all: Pokemon Go is boosting business for restaurants

July 12,2016 23:09

L'Inizio Pizza manager Sean Benedetti (from left), with co-owners Tom Blaze L'Attanzio and Anna Maria Riccardi, holds his phone with the Pokeman Go app, which has brought an increase of business to their restaurant. Nintendo isn't the only company ...

Photo: Matthew McDermott | Polaris L'Inizio Pizza manager Sean Benedetti (from left), with co-owners Tom Blaze L'Attanzio and Anna Maria Riccardi, holds his phone with the Pokeman Go app, which has brought an increase of business to their restaurant.

Nintendo isn't the only company raking in the dough after the launch of Pokemon Go.

New York pizzeria L'inizio Pizza Bar saw sales rocket up 75 percent this weekend after its manager, Sean Benedetti, spent $10 to have a dozen Pokemon lured to the location, according to the New York Post.

"We had people come down, sit down and get a couple beers and play the Pokemon game," Benedetti told the Post.

L'inizio Pizza Bar isn't the only business utilizing the Lure Module, a device bought through the Pokemon app that will attract Pokemon for 30 minutes. Twitter users reported numerous restaurants utilizing lures to bring in customers.