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Feb 7 Targeted beauty solutions that don't break the bank

Newsflash: You don’t have to spend big bucks to get quality skincare products. You probably didn’t know that mass brands owned by major beauty conglomerates are often more effective than pricey product lines that don’t answer to anyone—mainly because those big companies have the big bucks it takes to formulate and test their new offerings. Case in point, CeraVe, which has been a long-running dermatologist favorite thanks to gentle yet effective cleansers and moisturizers.

The CeraVe brand is growing, and they recently introduced two targeted treatments to address two of the biggest beauty complaints. The new Eye Repair Cream is formulated with marine and botanical extracts (in the form of the proprietary MVE technology), hyaluronic acid and ceramides to improve fine lines, wrinkles, dark circles and puffiness while hydrating and reinforcing this delicate skin. (The skin-strengthening ceramides are a must according to dermatologists.) I really love how this cream absorbs fast and leaves no residue behind. It’s great for the morning, when I often skip the eye cream so my eye makeup doesn’t go slipping and sliding all over the place. Now I don’t have to.

Another bane of most of our beauty existences is stretch marks. Whether caused by pregnancy or weight fluctuation, the key to keeping stretch marks at bay is prevention while you’re in the midst of growing or shrinking—but the right ingredients can improve the visibility of existing stretch marks, and CeraVe’s new Intensive Stretch Marks Cream has them. Packed with argan oil, a peptide/botanical complex, those amazing ceramides and hyaluronic acid, this rich cream keeps skin supple and able to survive the stretch unscathed. Similar to the Eye Repair Cream, it absorbs fast and leaves no greasy feel behind, so you won’t be struggling to get into your pants.

Rest assured that just like the rest of the CeraVe line, these new offerings are hypoallergenic, fragrance-free and suitable for sensitive skin. If you’re looking to get a lot of bang for your beauty buck, keep an eye out at drugstores, supermarkets and mass retailers near you!