When it comes to successfully marketing your motion picture, it helps to know where your target audience actually is / will be. Which is why - when Warner Bros. wanted to get comic book fans excited about " Wonder Woman " earlier this year - it worked with over 2,000 comic retailers, bookstores...

I know, I know. You don't have tickets for Comic-Con this year. Which means that you can't partake in all of the cool, pop cultural stuff that's going on down in San Diego right now. And that's making you blue, right? Copyright Disney Pixar. All rights reserved Well ... What if I were...

For nearly 30 years now -- ever since King Kong Encounter was first added to Universal Studios Hollywood 's tram tour back in June of 1986 and that 7 ton, 30 foot-tall animatronic figure began blasting tourists with his banana breath -- theme park goers have been going ape for this massive movie...

It's often been said that if you build a better mouse trap, the world will beat a path to your door. Harry Potter fans race up the red carpet to be among the first to experience The Wizarding World of Harry Potter - Diagon Alley when this new "land" at Universal Studios officially opened...

So when Disney Television Animation decided to build a show around the Seven Dwarfs, how did they give this new animated series its own identity? Make sure that people wouldn't confuse this program with the classic animated feature that the Dwarfs debuted in back in 1937? Well, DTA did this by giving...

Janet from Another Planet sent me a note this past weekend, saying: I thought you were going to tell us more about what you saw at this year's Licensing Show in Las Vegas. What happened to that article? Photo by Jim Hill Nothing, actually. It just took me a while to wade through the hundreds of photos...

When something is transcendent, it's supposed to " ... be far better or greater than what is usual." Well, that's clearly not what happened with " Transcendence " this past weekend. At least when it comes to this Warner Bros. release reaching its true box office potential...

After spending the better part of yesterday wading through W2s & 1099s (Quick question: If you have a dependent who actually wear Depends, does that then count as two deductions?), I can't tell you how nice it is to be sitting here paging through the Quick Guide for WonderCon Anaheim . I mean...

Okay. I know. You're feeling kind of blue because members of the Academy didn't show " Saving Mr. Banks " all that much love last week. There's also a number of you out there who are really, really angry at Meryl Streep right now. Mostly because you believe that her ill-considered...

Let's get the bad news out of the way first. We probably won't be returning to Toontown anytime soon. During the Q & A portion of a panel celebrating the 25th anniversary of the release of " Who Framed Roger Rabbit? ," a San Diego Comic-Con attendee asked if the rumors online were...

What's the biggest surprise that Comic-Con attendees have encountered as they've been arriving in San Diego this week? It isn't that building at the corner of 7th Avenue & J Street which looks like Godzilla attacked it. But -- rather -- the changes that Comic-Con International staffers...

Between that basilisk in the basement, those pesky mountain trolls who wander in through open doors, not to mention the occasional dragon which slips its chain and then starts ripping up the roof of this famed castle, Hogwarts School of Witchcraft and Wizardry has obviously previously had some problems...

In response of yesterday's "Looking back / looking ahead at Marvel Entertainment's merger with The Walt Disney Company" story , She Hulk wrote in to say: In this article, both Jay Rasulo and Jeph Leob use the term "bandwidth" while discussing what Marvel used to be able to...

Greetings from the woods of Northern Georgia. Nancy and I are still down in this neck-of-the-woods. Her Dad's funeral was on Monday, so we're still in the process of dealing with a lot of family obligations. And given that my laptop went belly-up on Super Bowl Sunday ... Well, filing new stories...

Upstage: (verb) To divert attention or praise from; force out of the spotlight This wasn't how The Walt Disney Company envisioned 2012 starting out. After weeks of broadly hinting that the Mouse had something big in the works for Leap Year, Disney's PR department thought that Twitter & Facebook...

Gawrsh, has it really been 25 years since Bill Farmer first began speaking for Goofy? "Yeah, I better be careful here," Bill joked when we spoke on the phone yesterday. "Otherwise this might turn into a career." Goofy and Bill Farmer. Copyright Disney Enterprises, Inc. All rights...

It's one of the clichés of Oscar time. That someone stands onstage clutching one of those gold statues and then says "I'd like to thank all the little people ... " Well, this month, the folks at Walt Disney Studios ARE especially thankful for the little people. To be specific...