Stereotypical Gender Roles: From a Toy's Perspective

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Transcript of Stereotypical Gender Roles: From a Toy's Perspective

photo (cc) Malte Sörensen @ flickrOpt-Ed Article“Guys and Dolls No More?”ObjectiveWhy Toys?Strongly believe in gender equalitySociology taught me that toys influence children on how a man/woman should act in order to be socially acceptableToy kitchen and make up for girls and tools and action heroes for boys Wanted to know if toys did, in fact, encourage traditional gender rolesBy: Heiomy Beltran NegronStereotypical Gender Roles: From a Toy’s PerspectiveExplore Reasons behind gender stereotypes in toysAnalyze how toys companies market toysImpact of gender specific toys on children/parents/society News Broadcast on Viral VideoGirl’s Rant Targets Gender Roles, ToysManner Riley explains argument is influential (enthusiastic, matter-of-fact, like a political debate)Either-or fallacy when Riley says companies offer only two choices for kids toysCartoonBoy’s Toys V. Girl’s ToysBig companies trick girls into buying domestic/materialistic items by making them available in only pinkCNN- wide range of audience Use of pathos in form of cute toddlerConclusionModerately effective because did not include logos (hard facts) Information not trustworthy It served mainly to humor audience However, it got message out to audienceCompare segregation by race to genderAuthor experienced- doctoral candidate for sociology Points out how gender specifying kids toys increases over timeUses pathos, ethos, logosFaulty analogy used when compare slavery to gender separation of toysEthos appeal- research on Sears toy catalog with university Slippery-slope fallacy- social cost of boys/parents who "transgress to pink zone"ConclusionHighly effective because it appeals to logos, ethos, and pathosCreate relationship with audience Got attention by referring to racismNo use of over-sentimental fallacy in pathosSuccessfully illustrated problems with toy marketingConclusionLeast effective It did not provide evidence or explanation Very faulty Did successful point out that dolls are useless in preparing girls for futureHighlights lack of brain stimulation in girls toys