Complete Photo SEO Course

Step by Step Guide on How to SEO your Photography Website

Finally...the secret weapon that the top photographers and other business online to rank higher and get found by their ideal clients. Learn step-by-step how to plan, implement and grow your SEO on the Showit, WordPress, or Squarespace web design platform so you can BOOK MORE CLIENTS!

I've booked 3 wedding from moving up. I was able to get I. And I've got two reviews already!

After working with over 900 photographers on their SEO for the Past 4 years...We've learned A LOT!

Your Instructor

Ben Turner

Ben Turner is a Photography SEO Expert & Educator based out of Dallas, TX. His wife, Alyssa, has been wedding photographer for over 13 years. Alyssa teamed with Ben to build their successful business by serving their clients, strategic networking, and SEO. Ben graduated with a Bachelor of Occupational Education from Wayland Baptist University and an MBA from The University of Phoenix, where he later became a professor of web design and SEO. He has worked in an agency setting as a Director of SEO responsible for generating over $20m in revenue for well-known international brands. Ben has taken his scholastic and practical knowledge of SEO to create premium SEO information and services for photographers around the world. Ben has been a presenter at WPPI, United, and many online webcasts, as well as a writer for Showiteers and featured in various online magazines.

Key Facts:

BS Degree in Occupational Education

MBA in Technology Management

College Professor for 6 years (Taught SEO, Web Design, and Tech)

Married to a Wedding Photographer of 13 year

10 Years Active Duty US Air Force

Certified Google Partner

What's Inside?

The training includes the tools, checklist, workbooks, email scripts, blogging guides, downloads, and reports we actively use in our agency. As we learn things in our agency, we add it to the academy. As the landscape of photography changes, we update the course. As Google's algorithm changes, we update the course.

Each video will take you step-by-step into the exact process to do market research and establish what you want to be found for, best practices to perform the optimization on your Showit, Squarespace or WordPress website. Additional we cover social media strategies, blogging and go through Google tools to make sure you are equipped to view your traffic.

Training on How To Get Reviews To Boost SEO

Training on Using Google Analytics and Search Console to Measure Your SEO

List of Top Links Required to Boost Your SEO

Complete Blogging Workflow

27 Point Blogging Checklist and Video Training on How To Use It

Bonus Webinars Added Regularly

6 Modules of Hands On Video Training

Complete Guide On How to Set Up Your SEO

Guides on How To SEO Showit, Squarespace, and WordPress

Email Scripts For Networking with Venues and Vendors

List of the SEO Tools our Pro's Use

Priority Support From My Team of SEO Professionals

SEO Workbook to Track All the Keywords and Changes to Your Site

30 - Day Money Back Guarantee

$100 Coupon for 1-on-1 consulting

Complimentary Site Audit

Access to all updated modules and units

Membership into our Private Facebook Mastermind group

Social Media Training on Facebook, Twitter, Instagram, Google+ and Pinterest

Thanks!! Also, I'm already #3 when doing common searches for my business (aerial photography lynchburg va) where as before I was no where to be found -- THANKS!Shelly

Frequently Asked Questions

What is special about this SEO course?

We have worked with over 900 photographers in our agency and actively take on 30-40 new photographers clients per month. We have ALL their current and historical analytic and search data which makes us the most informed SEO agency for photographers on the planet! This course represents all this data distilled into an actionable, east to follow, step-by-step, cutting edge course.

What if Google comes out with an update?

We are actively working with hundreds of photographers in our agency at Turner Web Services. As we see changes or trends, we quickly pivot our approach and update the appropriate content so it is ALWAYS up-to-date. We typically update 2-4 videos per month.

When does the course start and finish?

The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish. We update the content as the SEO landscape and Google changes.

What if I am unhappy with the course?

We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Who is this Course For?

Any photographer or studio currently (or planning to) selling their photographer services for money. This course is good for a part-time photographer just wanting a few more clients or a 20+ person studio looking for world domination. This course is for wedding, family, newborn, maternity HS senior, commercial, corporate, real estate, headshot, pet or event photographers.

What if I have a question or get stuck?

Each lesson has a comment area. We closely monitor these and will promptly respond with a solution. If it get crazy, we can always jump on a call.

How long is the course?

It's currently 66 videos and includes 8 hours of instruction.

How long does it take to complete everything?

With 8 hours of video, I'd recommend a 3:1 ratio. I would plan on spending 24 hours to complete the course.

This Course Is Focused On Getting You MORE Clients, Not Just On Page One For Some Keyword.

Our Story

Honolulu Hawaii, 2004...

I was in the US Air Force and I was blessed to be stationed in Hawaii with my wife and three very young kids. As a stay-at-home military wife and mom, Alyssa needed a creative outlet that did not involve drool, dirty diapers or baby talk. "I want to speak with adults!" she said. We had a DSLR (Canon Rebel's first digital mirrored camera), that we pulled out for birthdays and trips to the beach. What we noticed is that those photos turned out way better than most of our friends who were using the latest 3mp point and shoot. So, Alyssa Pix Photography was born. I had built a few websites for fun, but now I was getting serious. I bought AlyssaPix.com, hired my 16-year-old niece to build a logo, built a website and waited for new clients...crickets...So, I started trying Search Engine Optimization...SEO!

I read every blog, book, and article I could get me hands on about SEO. I tried it all! White text on a white background, stuffed hundreds of keywords, bought links from Poland and Russia...everything! We were getting some business, and thing were going GREAT! But... By 2006, we were BLACKLISTED FROM GOOGLE!

A big portion of here business dried up and I was back to square one.I went to were I should of went to for answers in the first place, Google. It turns out that Google tells you what they like and don't like...go figure I studied Google's webmaster guidelines, and consumed everything I could get my hands on. I learned how to do "White Hat SEO," or legitimate SEO.Success!

As I implemented what Google wanted, we saw more and more traffic come to the site. We were landing more and more clients who found us on Google.By 2008 (height of the economic downturn) we were having $10k month and 80% of our clients were from Google! We were targeting people coming on vacation from the mainland and business was great.

So, Then We Moved From Hawaii to Texas...

To get our 5 kids into better schools, we moved to Dallas, Texas. We re-branded Alyssa's website, changed the domain name and started from square one...again. This time the focus was wedding photography.

In the over crowded wedding photography market that is Dallas, Texas, I had to get creative with our SEO. Trying to rank on page one for "Dallas Wedding Photographers" meant I had to out SEO 10,000+ other wedding photographer pining for the same position. Then I noticed a few things.

1) 70% of web searches were for 'long tail' keyword. These are keywords that are more specific in nature (Source: MOZ).2) So, only 30% of web searches were for big keywords (like 'Dallas Wedding Photographer').3) Over the last 10 years searches for wedding photographers have gone...way down. Searches for commodities in the wedding industry (venues, shoes, dresses, etc...) have gone up...way up (Source: Google Trends).

So...I started using my SEO skills to rank for these 'Long-Tail' commodities... Voila! It Worked!

We were booking brides through specific Google searches because we were showing up for these specific searches. We were leveraged as an authority on these commodities, because we were learning about them, then blogging and promoting our content about them.When you Googled a specific venue or wedding planner that we had featured, we were on page one for that. When we would receive inquiries from the website it would read something like:"We are getting married on May 21, 2014 at the Flying V Ranch...what's your pricing." We knew the price point of that venue and knew they were a fit for our pricing!

I Was Hooked!

I had been doing web design project for many photographers year after year but was loving the dynamite results I was getting from SEO. So I posted a status in a popular photography Facebook group...'The first person to comment gets free SEO services. Who's down?" Within seconds Danielle Coons responded. I did my SEO thing and she quickly lifted her website to page one for 'Scranton Wedding Photographer,' and she is still there today! So then I started charging $100, then $200, then $400. Now I'm charging $900 for the same system (well not the exact same...Google changes regularly and we've gotten better) that is still working. It keeps working because it is in-line with Googles culture and vision they have for their algorithm. When an update comes out, Google gets better at achieving their vision and my clients go up in the rankings!

I Built an SEO Agency catering to photographers.

To keep up with the high volume of clients I built systems. I hired and trained good people to implement these systems and to treat our photography clients right. We fine-tuned our system and focused on treating every client's situation differently. It takes unique steps to rank in each location around the globe. It's important not to be cookie-cutter and to really access the local competition for each client. A newborn photographer in Perth, Australia is going to have different SEO needs than a senior photographer in Gary, Indiana. Our system involves an intimate knowledge of the client's business and goals, in-depth keyword research, and competitor analysis. We then implement based on the findings. We build a blogging plan based on what will work in their area. We build links that are proven to work for your local competitors. Finally, we build reviews that will tell Google and the world how great you are.

If you are interested in more info about our done for you SEO services for photographers, check out TurnerWebServices.com

I Took What I learned in My Agency and Created The Photo SEO Academy!

To date we have helped over 900 photographers one-on-one with their SEO, and thousands of others with our videos, blog post, and webinars. As I hired and trained employees to help me implement this golden system, I built training modules for each task. I relied on my BS in Adult Education, MBA, and 6 years University level teaching experience to develop the training.

Then it came to me! I can help way more people if I take this training and teach it to photographers!

The Photo SEO Academy was born!

I converted our systems into a step-by-step process that is designed to be accomplished by the business owner or a member of your team.

The training includes the tools, checklist, workbooks, email scripts, blogging guides, downloads, and reports we actively use in our agency. As we learn things in our agency, we add it to the academy. As the landscape of photography changes, we update the course. As Google's algorithm changes, we update the course.