KOA Partnering With AGS to Market ‘Value Card’

Kampgrounds of America Inc. (KOA) has partnered with AGS Publishing on a new program for KOA Value Card holders.

According to a press release, AGS will look to introduce KOA customers/Value Kard holders to special offers available to them through merchants that support KOA guest guide publications facilitated by AGS.

“I was thrilled that KOA would seek our partnership on this program, which is very similar to an innovative program we rolled out a couple of years ago called GoodDealsHere.com,” said Brian Schaeffer, president of AGS. “We have been hooking up consumers to supporting park merchants all over the U.S. and Canada through our online app – Good Deals Here – for the last couple of years so physically adding the KOA Value Card to what we are already doing will be an easy transition at the KOA parks we service.”

Schaeffer concluded, “It is a joy to work with KOA and Lorne Armer (vice president of marketing for KOA) as their marketing efforts are very forward looking and align nicely with our outside-of-the-box thinking. These types of programs have resulted in dozens of parks in just the last year switching their guest guide/site map marketing to AGS.”