Social Media

Clever Hippo: A Better Search Tool for Facebook Apps

With thousands of apps now on Facebook, the current browse and search options can become a little cumbersome. To try and solve that problem, Clever Hippo has launched a search tool for Facebook apps, and it’s pretty useful. For starters, Clever Hippo allows you to search for a term, and then refine your results by daily active users, percent of active users, or most recently added. The tool also allows you to use “or” and “not” strings, as well as boosting so you can make one search term more important than another, for example “video^4 tools” would make Clever Hippo emphasize video in its search.

Once you’ve entered a search term, the results are displayed rather nicely. For each application, you can see how many total users there are, as well as the percentage of daily actives. You can also see when the application was last updated and the terms that match your search query. A pull down menu allows you to quickly change the way you would like to sort the results with the aforementioned options. Additionally, for most apps there is a magnifying glass you can mouse over to see a preview of what the application looks like.

Finally, Clever Hippo also includes a “Popular Searches” feature that allows you to see what types of applications other users are searching for. You can sort this data as well and see what have been the most popular search terms of the past hour, day, week, month, or all-time.

Overall, Clever Hippo is a very nicely done tool that is a step up from Facebook’s existing options for finding applications. It’s one of those rare new apps that I might actually leave installed :)

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