AD

BRANDING/IDENTITY

YEAR: 2018

CLIENT: AD

LOCATION: Massachusetts, USA

SERVICES: Branding/Identity

ABOUT: Brand review and development of the visual identity for a real estate firm. A full branding system was created including guidelines and templates for all brand elements (stationery material, editorial documents, social media, corporate apparel and promo items). The visual system followed a design approach based on a modern and clean design supported by a new color palette (gray/black/white) with copper and wood elements to emphasize the brand as a builder and a trendier real estate contractor.