Top chefs and food critics say that the most memorable meals aren’t the ones that have long ingredient lists or are complicated to prepare. They’re the ones that include high-quality ingredients that let the natural flavours shine through. The best apps work in much the same way: Too many complicated functions or design elements can ruin the ease of use and detract from the user experience. Creating something that is functional, logical and beautiful is what stands out in the crowd… and that is exactly how Every Interaction landed a spot on Clutch’s Top UX Agency and Top Digital Design Agencies lists. (more…)

This year has seen us working in Fintech, Proptech, Cartech (if there is such a thing) amongst other Tech.

Our first Fintech foray of the year was working with Invstr a mobile app that lets you play with real-time trading data. We helped integrate real micro-trading into the platform and advance the design system to handle this new functionality.

It’s time to design your app. Regardless of the platform, you will be faced with a fundamental question that has implications for both users and your business: design native or not.

You can build natively or not, but that’s another discussion. We’re going to talk about native design and user experience.

First, let us define what we mean by a native design. When releasing an app, you’re doing so on someone else’s platform. Be it Windows, Mac OS, the web (less of a “platform” but has similar properties), iOS, or Android – each has its own set of conventions and guidelines for how to create an app that feels more native to the platform. Apple has the HIG for its various platforms, Google created material design for Android and the web has a variety of widely accepted, less formalised conventions on how to design different types of interactions, born from decades of trial and error.

Trying to figure out how much a project might cost, comes down to being able to estimate your time effectively. We’re well accustomed to this having worked on hundreds of products and services over the years.

No two projects are alike and the factors affecting time for each vary greatly, so we must fully understand the brief, context and objectives in order to come to an estimate. When a new client approaches Every Interaction we would ask the following questions. (more…)

We made our first twitter resource back in 2013 as an internal tool to mock-up social profiles for clients. Photoshop had only recently added new vector tools and high density screens were starting to become a thing, so we wanted a way to train ourselves to better use these new features and create assets that could be scaled to 2x or beyond without loss of quality. The social template seemed like an obvious place to start – we rebuilt the entire twitter UI in vector from inside Photoshop and made the process of exporting the required images easy to manage. (more…)

Many companies exist in traditional industries that evolve little over the years. In such industries the major players all compete with each other on fairly level terms. These conditions can lead to an undifferentiated landscape and sometimes a race to the bottom as price becomes the only remaining key differentiator. To stand-out, a company must look forward and adapt.

Occasionally you meet companies with a drive and vision to be the very best at what they do, but that’s not always enough to stay ahead of the competition. A visionary company needs people with the courage to try something so different it may cannibalise their existing business model. This is a story of working with such a client who understood the value of design and the power of software to turn their industry on it’s head and dared to try.

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We are a dedicated, creative team that specialise in UX Design. London based but partnering with multinational clients, we crack interface design conundrums, solve digital product design problems and make your interactive things a pleasure to use.

A call to action is a marketing term that refers to a prompt that invokes a response leading to a sale. When referring to a call to action (CTA) in the digital design world we usually mean the interactive element that leads to the next step in the experience - something that needs to be clicked or tapped.

User testing refers to a technique used in the design process to evaluate a product, feature or prototype with real users. There are several reasons why you might want to undergo usability testing, the most common is that it allows the design team to identify friction in a user experience they are designing, so that it can be addressed before being built or deployed.

WYSIWYG (pronounced WIZ-ee-wig) is an acronym for "What You See Is What You Get". It helps identify an an interface that allows user input resulting in an output that is rendered in a similar way. For example; a word processor application interface might resemble a piece of paper,so when printed the user can see how the output will appear.

A content management system (CMS) is an tool that allows a website editor/administrator to manage the content that is displayed. Websites are made of HTML and CSS to create pages. Pages can be hard-coded but would require technical development skills to make changes. A CMS usually allows a person without coding knowledge to amend existing and add new content to a website using a WYSIWYG interface.

Responsive web design refers to a web page that dynamically adapts its layout to fit the size and orientation of the device on which it is viewed. A responsive design allows for a more optimised user experience across desktop and laptop computers as well as smartphones and tablets of varying sizes.

User stories allow the functionality of a product or service to be expressed as written descriptions of an experience as seen from the users perspective. The writing of user stories creates a list of design and development tasks to complete in order to create any required functionality.

A user interface (UI) is a conduit between human and computer interaction - the space where a user will interact with a computer or machine to complete tasks. The purpose of a UI is to enable a user to effectively control a computer or machine they are interacting with, and for feedback to be received in order to communicate effective completion of tasks.

A persona in UX Design is the characterisation of a user who represents a segment of your target audience. On a project you might create any number of personas to be representative of a range of user needs and desires. The solutions you design must answer these needs in order to deliver value to your target audience.

A great, reliable, inexpensive method for discovering patterns in how users would expect to find content or functionality. Card sorting is used to test the taxonomy of data with a group of subjects, usually to help inform the creation of the information architecture, user flow, or menu structure on a project.

A technique used to generate ideas around a specific topic. Often done in groups, but can be done individuals. The process usually involves writing down all ideas around a topic onto paper, a whiteboard or stickies often implying some kind of association.

An MVP is a product that has the minimum set of features to prove the most essential hypothesis for a product. Businesses building a new product can create a Minimum Viable Product to prove that an idea is viable and warrants further investment. A further benefit being that the next stage of development can be informed by feedback obtained from testing that MVP.

A sitemap is a diagrammatic representation of a hierarchical system. It usually depicts the parent-sibling relationship between pages in a website, showing how sub pages might be arranged underneath their parent groupings. This arrangement forms a map of the site.

A user journey represents a sequence of events or experiences a user might encounter while using a product or service. A user journey can be mapped or designed to show the steps and choices presented as interactions, and the resulting actions.

A prototype is draft representation built to test ideas for layout, behaviour and flow in a system. Prototypes are an indispensable tool for resolving a large number of potential issues in a concept or business before too many resources are deployed to put a design into production.

A Wireframe is a visual schematic that conveys a basic level of communication, structure and behaviour during the design of a system. Wireframes are low-fidelity designs that bypass including a detailed user interface or visual design, conveying just enough to get across the core idea.

To say something is usable is a qualitative statement about how easy that thing is to use. Usability is an assessment of how learnable a system is and how easy a user finds it to use. The usability of a system or product is a key factor in determining whether the user experience is a good one.

Information architecture is the design and organisation of content, pages and data into a structure that aids users understanding of a system. A more organised system enables users to more easily find the information they require and complete the intended tasks.

A general term that covers all aspects of a user's participation while engaging with something that has been designed. Usually when talking about User Experience in the digital design field it refers to the interactions, reactions, emotions and perceptions while using an app, service, website or product.

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