The Hub, out of Lancashire, UK, has completed a public awareness campaign for the NHS aimed at reducing numbers of young people having unprotected sex after a night out drinking. The campaign ran throughout Decemeber and early January using outdoor, posters, and radio.

The various executions include images of young couples 'getting it on' in pubs, clubs and at parties and feature a condom tacked to the image with the words 'Get it on' scribbled across the packet.