Via Gesù vs Savile Row.
The Quest for the Best. Men fashion is definitely taking centerstage in
growth these days as Milan launches its own version of Savile Row.
Milan's Via Gesù becomes “La Via Dell’Uomo”
("Men's Street") – a gentlemen's row, the epicenter of men’s Italian
lifestyle. The goal is to transfer the Via Gesù into a shopping street
exclusively for men, allowing the fast-paced gentleman of today to find
“all the services and accessories he is used to” all in one place. “Via
Gesù is more than Savile Row or any other shopping streets, which are
deserted after the stores are closed. It is a lively street, with
residences and which has held onto its authentic Milan-style vibrancy
with normal activities that take place every day,” says Umberto Angeloni, President and CEO of Caruso.