And it's also started a dance craze all of its own, honey for the DJs in resorts from Ibiza to Acapulco.

Translated as "Oh, If I'll Get You", Ai Se Eu Te Pego has reached number one in 35 countries, across South America, Europe and on the US Latin charts too. 16 million singles have been sold, it's the most downloaded song of the year, and has been viewed a staggering 365 million times on YouTube.

Ai Se Eu Te Pego has started a dance craze all of its own

Ahead of its UK release on 2 September, music critics across the globe have been less than enamoured of its "disposable pop sound". But these figures do not lie.