Live365 Creates Founding Broadcasters Program

Live365 has sent a letter to its private broadcasters to notify them of several changes to the company’s service, including a pay structure for new broadcasters.

“We’ve exceeded 40,000 broadcasters, so we wanted to thank everybody that got us there, so we’ve basically grandfathered the free thing. We’ve made a lot of improvements to our services, and we’ve got a lot more things that we want to do so we want to be able to fund those changes,” Alan Wallace, SVP of communications for Live365 told GAVIN.

For the new broadcasters there will be a one-time set-up fee of $14.95 and a monthly rate of $4.95, for which private broadcasters get 100 megabytes of storage on the company’s servers. Each additional 100 megabytes costs an extra $4.95 per month.

The company also made several changes to its personal broadcast offering, removing the limit of 365 streams for each broadcaster. In addition, the company has launched enhanced statistical tracking of the number of site visitors, number of times a broadcast was launched, total listening time in hours, and average listening time in minutes for each broadcaster.

“Live365 is constantly introducing new improvements to our service, and broadcasters will have access to many more new tools and features in addition to those being announced today,” Wallace told GAVIN. “The implementation of the new paid service for new personal broadcasters will allow us to continue to make even more beneficial enhancements. In implementing our Founders program, we wanted to acknowledge the people who made us what we are today. ”

The same services are also available to terrestrial radio stations under the company’s Professional Services program, which costs $750 per month, and requires a $1,000 set-up fee.

Live365 will make additional announcements regarding upgrades to the Professional Services offering at the upcoming NAB Radio Show in New Orleans.