NICE'n EASY

colour so natural looking, it’s Canada’s #1*

Find your true colour with our collection of authentic, natural looking shades. Colorblend technology gives colour natural dimension that’s authentic and true, so you can shift a shade and still look like your most amazing you.

Only Nice ’n Easy has Color Blend Technology, which gives every shade built-in tones and highlights. Whether you choose our original or foam formula, you’ll enjoy lasting, dimensional colour and complete grey coverage in a single step.

Available in Original with Precision Applicator or Massage-in Foam

Permanent colour, lasts up to 8 weeks

100% grey coverage

Includes colourSeal Conditioning Gloss to help seal in colour and shine

Extend
your color

Follow these step-by-step instructions to achieve the long-lasting, dimensional colour that will bring out the naturally beautiful you. Always remember to do the colour safety check before starting to colour:

1. PREPARE TO colour

Always remember to do the colour safety check before starting to colour.

Put on the Expert colourist Gloves.

Tear off and discard tab from the colour Blend Activator applicator bottle, then unscrew the applicator bottle cap.

Open colour-blend Formula bottle and pour contents into applicator bottle.

Replace applicator bottle cap.

Place gloved finger over applicator tip, and shake well until the colour has totally blended and the mixture has thickened.

Immediately apply the colour to your hair.

2. Apply colour

Part your hair into small, even sections using the applicator tip.

Apply colour first to your roots and stubborn greys.

Work through hair from root to tip to ensure full saturation, but don’t rub into the scalp.

Leave on for 25 minutes or the time indicated by your Strand Test.

Tip: If your greys are really stubborn, it may be necessary to leave colour on for up to 45 minutes. For Ultra Light Blonde shades, leave the colour on for up to 45 minutes as well.

3. Rinse and Gloss

Add a small amount of warm water and massage into a lather. Rinse until water runs clear.

Apply the colourSeal Conditioning Gloss to condition and lock in highlights and shine.

Save remaining colourSeal Conditioning Gloss and continue to use once a week (after shampooing) in place of your usual conditioner.

Only Nice 'n Easy features the exclusive Color Blend Technology for tones and highlights built into every shade in one simple step – a key to anti-flat haircolour!

Each shade in the Nice 'n Easy palette has at least 3 tones, so all shades mimic the tones closest to those found in natural, uncoloured hair for optimal levels of natural dimension.

Research shows that tonal differences in blonde hair are larger than tonal differences in dark hair. Nice 'n Easy has translated this into Color Blend Technology, offering golden shades that give you colour with less brassiness and high-def dimension

The result? Hair colour that simply comes to life with irresistible tones & highlights and 100% grey coverage

The Natural Instincts Collection, the only haircolour clinically proven less damaging,* is also the haircolour women applaud for its natural-looking results, healthy-looking shine and ability to gently blend away grey. * Natural Instinct level 2 non-permanent vs. leading level 3 non-permanent crème colour. Based on amount of surface damage.

TESTIMONIALS

“Great shine and depth.

Certainly one of the absolute best brown shades!” —ladyofthering

“It was easy to do … and in less than 30 minutes total, my hair was done. It was softer, shinier, and easier to manage than before.” —PrettyKittyKlaws“Not only is the colour beautiful, but it makes my hair look and feel healthier!” —kitten“My hair is very shiny ... I’ll definitely use it again.” —Sharden92“It feels so soft and looks so shiny I can’t believe I did it myself.” —Boxerlover

AWARDS

Anti-AgingAward

Natural Instincts Good Housekeeping, 2011

Reader’sPick

Natural Instincts Women’s Health, 2011

The CosmoBeauty Awards

Natural Instincts Cosmopolitan, 2010

Best of Beauty Awards

Natural Instincts Shape, 2010

FROM THE BEAUTY EDITORS

“Clairol Natural Instincts took the top spot ... At home, after using Natural Instincts, testers found that their haircolour was the likeliest to actually match the swatch.” —Nina Judar & Melanie Rud, Good Housekeeping

“I’m a commitment-phobe when it comes to colour so [Natural Instincts’] demi dye is right up my alley—it adds a subtle hue that washes out after 28 shampoos.”—Linda Moran Evans, Family Circle Beauty Director

“Even first-timers were able to achieve sophisticated colour with [Natural Instincts’] vitamin-infused formula. It wasn’t messy and the colour I ended up with was exactly what was pictured on the box.”—Carly Cardellino, Shape Beauty Editor