Opera Software today announced that the Opera TV Store is now being
shipped on Sony’s connected TV sets, Blu-ray players and Sony Home
Theaters throughout Brazil, giving consumers a smooth TV navigation
experience and putting a variety of apps at their fingertips.

The HTML5-powered Opera TV Store is a complete app store that offers
users a wide selection of high-quality and easy-to-navigate web apps.
Combine that with the renowned quality and sharpness of Sony ‘s
high-definition TVs and Blu-ray players and you get a world of relevant
content with an unsurpassable TV-viewing experience.

"Increasingly, the Brazilian consumers have enjoyed internet TV, and to
serve them, we have seek for partners with quality content. Through
this joint initiative with Opera, we are taking an important step toward
the development of the market for Internet applications on TVs in
Brazil,” said Carlos Paschoal, marketing general manager at Sony Brazil.

“We are excited to work with one of the world’s topmost TV
manufacturers to bring superior HTML5-based technology and content to
users in Brazil,” said Lars Boilesen, CEO, Opera Software. “This is one
more achievement for Opera to work with one of the world’s most
innovative companies, now in the TV apps space.”

Apart from popular apps such as Facebook, Viewster, AccuWeather and
Vimeo, the Opera TV Store in Brazil will carry apps from Brazilian
publishers such as Terra and iG—a unique offering from Opera Software,
which will make for great local viewing material. Also, seamless
interaction between the handset and the devices enables the user to
seize the full potential of the application.

For developers, this collaboration between Opera and Sony gives a great
opportunity to reach out to the millions of Sony TV, Sony Home
Theaters, Sony Blu-ray and Opera TV Store users with their unique
content and apps. The ability to display ads will enable publishers and
content providers to inject pre-roll ads and monetize their apps.
Developers will also find it very easy to develop apps with Opera’s TV
Emulator.

The partnership with Opera represents another step in Sony Brazil´s
strategy of offering the most complete entertainment experience to
consumers through on-demand services on TVs. Today, the company offers
over 50 apps through its Sony Entertainment Network platform, bringing
together international partners like Crackle, Facebook, YouTube and
Twitter, and sites like Netmovies, Netflix, SBT, Band and many others.