Work with us to connectyour local businessbrand to your targetaudience. Our strategiccampaigns ensure successvia comprehensive dataand analytics.

We tell your story to your target audience
when and how you want to reach them.We deliver results.

We tell your story to your
target audience when andhow you want to reach them.We deliver results.

Millennials (ages 18–34)

Across our platforms, we reach over a third of Millennials in Canada

At 30% of the population, Millennials became the largest cohort in the Canadian workforce in 2014. In 15 years, they will be 75%. Tech savvy and social, 92% are mobile phone users, and 76% accessed social media yesterday. And nearly two thirds of Canadian Millennials interact with newspaper content weekly across multiple platforms.

30%

POPULATION

Millennials(ages 18–34)

30% POPULATION

At 30% of the population, Millennials became the largest cohort in the Canadian workforce in 2014. In 15 years, they will be 75%. Tech savvy and social, 83% are mobile phone users; 86% have a social profile online and 65% update it daily; and 2.4 million+ Millennials are employed or students.

Across SMM platforms, we reach over a third of Millienials in Canada – more than any other newspaper in the country.

BOOMERS (50+)

Over the last decade Boomers personal incomes have kept pace with their growth in the last decade, increasing by more than 30%, making them an even more crucial demographic for advertisers to engage with.

They are the most loyal group of newspaper readers in Canada which has nearly doubled in the last 10 years to reach nine million. And the Toronto Star is by far the most read individual newspaper among mature Canadians – combined with StarMetro, they reach a national audience of over 4 million.

600,000

REGULAR READERS

Over the last decade Boomers personal incomes have kept pace with their growth in the last decade, increasing by more than 30%, making them an even more crucial demographic for advertisers to engage with.

They are the most loyal group of newspaper readers in Canada which has nearly doubled in the last 10 years to reach nine million. And the Toronto Star is by far the most read individual newspaper among mature Canadians – with nearly 600,000 regular readers.

600,000REGULAR READERS

BOOMERS (50+)

AFFLUENT (LUXURY)

We reach nearly 2 million affluent adults with a HHI ($125K+)

Most affluent Canadian couples in their twenties have an average net worth of over$500,000. Alongside Toronto, Vancouver and Montreal, some of the wealthiestneighbourhoods are now in Winnipeg and Halifax. Tap into coast-to-coast coverage across multiple platforms - we reach 36% of Canadian adults with a HHI of more than $125K.

$125k

AFFLUENT(LUXURY)

$125k

Most affluent Canadian couples in their twenties have an average net worth of over $500,000. Alongside Toronto, Vancouver and Montreal, some of the wealthiest neighbourhoods are now in Winnipeg and Halifax. With coast–to-coast coverage and across multiple platforms we reach 35% of Canadian adults with a HHI of more than $125k, including those in the top 25.

We reach 20% more affluent adults with a HHI ($125K+) than any other paper.

Multi-Cultural

Canada is indeed a multicultural society. One fifth of allCanadians are immigrants, the vast majority of which live in cities.

Ethnic diversity has had a profound effect on Canadian life, notably in fashion and beauty,Land the food and food service industries. One third of our weekly audience was born outside of Canada, and 36% speak a foreign language conversationally

OF ALL CANADIANS
ARE IMMIGRANTS

OF ALL CANADIANS
ARE IMMIGRANTS

Ethnic diversity has had a profound effect on Canadian life, notably in fashion and beauty, and the food and foodservices industries. 30% of our weekly audience was born outside of Canada, and they are 65% more likely than the average Canadian adult to speak a foreign language.

Canada is indeed a multicultural society. One fifth of all Canadians are immigrants, the vast majority of which live in cities.

Multi-Cultural

MOMS

A strong and active demographic in which 70% of our readers are either employed or student moms.

The influence of moms is enormous: they are involved in 85% of all purchase decisions and are the purchasers of nearly everything for everybody. Mothers are very social online and can be highly influential within their social groups: 87% own smartphones and 83% across the internet each day. And 55% of moms have made purchases online in the past 12 months.

MOMS MAKE 85%OF ALL PURCHASES

MOMS

MOMS MAKE 85%OF ALL PURCHASES

One in three mothers read our content every week making us the leading newspaper group reaching this demographic.

The influence of moms is enormous: they are involved in 85% of all purchase decisions and are the purchasers of nearly everything for everybody. Mothers are very social online and can be highly influential within their social groups: 87% own smartphones and 83% across the internet each day. And 55% of moms have made purchases online in the past 12 months.

THE PRIME DEMOGRAPHIC

This key group comprises nearly half the Canadian population, in which 62% are homeowners, 58% are parents and 76% are families of three or more.

This group use daily newspapers and corresponding websites as a primarysource to make purchase decisions – notably for home entertainment, real estate andwireless products. More than half of our audience is within this group, whose average income of $84.6k and who are entering numerous key life stages.

PRIME

AGES 25-54

Nearly 50% of this group use daily newspapers and corresponding websites as a primary source to make purchases decisions – notably for home entertainment, real estate and wireless products. Half of our audience is within this group, whose average income of $88.6k and who are entering numerous key life stages.

This key group comprises nearly half the Canadian population, in which 75% are homeowners, 60% are parents and 74% are families of three or more.

THE PRIMEDEMOGRAPHIC

PRIME AGES 25-54

WE DELIVER YOURDESIRED AUDIENCE

Don’t see your target here? We can isolate and reach your desired target audience at any stage of their purchase journey.

Ask us for more information on customized programs to reach you target customer

Don’t see your target here? We can isolate and reach your desired target audience at any stage of their purchase journey.

Ask us for more information on customized programs to reach you target customer.

StarMetro is designed for busy metropolitans who commute as part of their daily lives. The print editions are rounded out with award-winning apps for iPhone, iPad and Android as well as a responsive website that re-formats itself for any screen. StarMetro’s content is curated with local and national content to provide comprehensive content in all of StarMetro’s cities coast to coast.

Metro is designed for busymetropolitans who commute as part of their daily lives.The print editions are rounded out with award-winning appsfor iPhone, iPad and Androidas well as a responsive websitethat re-formats itself for anyscreen. Metro’s content is curatedwith local and national content to provide comprehensive contentin all of Metro’s cities coastto coast.

Available platforms

The Kit's brand reaches women across the country through a weekly glossy newspaper section, newsletters, a compelling digital site and every Thursday in Star Touch. Le Kit French, South Asian Kit and Kit Chinese provide access to key demographics within Canada's major cities. The kit is the go-to resource for smart shopping, enlightening beauty and hair videos, plus the ultimate in skincare advice.

The Kit's brand reaches women across the country through a weekly glossy newspaper section, newsletters, a compelling digital site and every Thursday in Star Touch. Le Kit French, South Asian Kit and Kit Chinese provide access to key demographics within Canada's major cities. The kit is the go-to resource for smart shopping, enlightening beauty and hair videos, plus the ultimate in skincare advice.

The Toronto Star and thestar.com

Available platforms

Toronto.com is the trusted source to living life to the fullest in Toronto – local events, festivals, concerts and attractions, plus guides on things to do and see and Toronto’s best options for dining. Coupled with local news coverage, the site serves local residents within pockets of Toronto’s city core: East York, Etobicoke, Beach, North York, Scarborough, City Centre and Bloor West/Parkdale.

Toronto’s ultimate entertainmentdestination covers it all withup-to-the-minute informationand listings. From local festivals,concerts and live theatre tomovies, events and dining out,this continually updated websiteis your trusted guide for what’sgoing on in Canada’s largest city.

Wheels.ca is Canada’s most comprehensive and trusted automotive resource online. Offering everything from the latest automotive news and opinions from renowned automotive experts to car-comparison tools, car finders, a robust used-vehicle section and driving tips, this popular website is the content engine that roars.

For our communities, Metroland Media is a trusted source for local news and shopping information. For our advertisers, we are experts in reaching hyperlocal audiences with integrated print and digital advertising solutions across 100 community newspapers and news websites, magazines, consumer shows, and more.Because when it comes to news and information, local matters.

Metro is designed for busymetropolitans who commute as part of their daily lives.The print editions are rounded out with award-winning appsfor iPhone, iPad and Androidas well as a responsive websitethat re-formats itself for anyscreen. Metro’s content is curatedwith local and national content to provide comprehensive contentin all of Metro’s cities coastto coast.

Winner of 140
newspaper awards

2014 MIN
Digital Awards

235 Awards of Excellence
Newspaper design

2014 National magazine
Single service article

2014 Michener award
Public service journalism

2014 Canadian journalism
Excellence

2015 Newspaper Canada
within circulation class

2015 Newspaper Canada
Advertising-Print

2015 Newspaper Canada
Reader engagement initiative

2012 Top choice award
Top daily newspaper

2013 Top choice award
Top daily newspaper

Our success is rooted in data to ensure our
clients’ business objectives are fully realized.

Content Services.

Create Original Content

Content Strategy

Events & Experiential

Illustration & Infographics

Long-form Editorial

Creative Concepting

Content Audits

Content Editing

Photo and Art Production

Video Production

Search Optimization

Strategic Partnerships

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Content Amplification/Promotion

Measurement, Attribution & Optimization

Creative Services.

Storyboarding

Video Production

Motion Design

Illustration & Infographics

Magazine Design

Responsive Websites

Interactive Design

Print & Digital Ad creation

Branding

Photo and Art Production

Print Design

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Media Services.

Paid Social and Search Campaigns

Strategy

Planning/Buying

Measurement, Attribution & Optimization

Social Services.

Social Strategy

Influencer Engagement

Analytics

Research Services.

Category Research

Brand Lift Studies

Made in close collaboration with our clients.

Some of our clients

Whether you’re a small business or anestablished brand let’s create new
solutions together.

Whether you’re a small business
or an established brand
let’s create new
solutions together.

Contact us today to begin building your custom solution

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