This massive pool of funding has been further hyped by its association to its impressive investors, including:

Jillian Michaels

Ido Leffler (Co-Founder of Brandless.com)

Joey Gonzalez (CEO of Barry's Bootcamp)

Gary Hirshberg (Co-Founder and Chairman of Stonyfield Farm)

Michael Kirban (Co-Founder and CEO of Vita Coco)

Terry Tierney (CEO of Daiya)

This list of industry heavyweights may not be fully surprising
considering the high profile backgrounds of Ancient Nutrition's own
founders. Co-founded in 2016, Ancient Nutrition is led by Jordan Rubin
and Dr. Josh Axe. Rubin previously founded Garden of Life, the leading brand in the U.S. natural supplement industry which was acquired by Nestlé in 2017. Rubin also wrote New York Times best seller The Maker's Diet.
Dr. Axe is a natural medicine doctor and the creator of DrAxe.com, one
of the most trafficked natural health websites in the world, receiving
upwards of 17 million unique visitors monthly. Dr. Axe is also the
author of Eat Dirt, a best selling book about leaky gut syndrome.

Ancient Nutrition produces a line of bone broth protein and collagen powders and capsules. Its trademarked Bone Broth Protein is derived solely from chickens. Although their sourced chickens are compliant with the current definition of free-range, its website
states that they are seeking stronger regulations on this definition.
While its products are non-GMO, the company is currently testing
whether its products are also free of antibiotics and growth hormones,
as well as working to achieve USDA Certified Organic standards. Ancient Nutrition is currently selling at retailers including Whole Foods and Sprouts.