Integrating social into the way you do business

Tag Archives: device

I haven’t done an iPad post for a while, but was just prompted to by a great CNET article: http://cnet.co/qmBiSC

It prompted me to write on my IBM internal activity stream:

I don’t "use the iPad" in the way I "use my laptop". Instead I read the Guardian, check what’s happening with my friends (Facebook) or in IT (Twitter), or find out what’s going on in the world of IBM Collaboration (via blogs through the feed reader). Like all great technology it doesn’t get in the way or require me to think about it. It is invisible, I just see the content

That’s what Apple does exceptionally well. It doesn’t think about building a better mobile operating system, or creating a Tablet to compete with someone else, it thinks about what users want to do, and how to facilitate letting them do it without getting in the way. It does feel (most of the time) as if all the irritations around the closed platform and managed ecosystem are there to allow others to contribute to that goal, without letting them undermine the user experience (yes, sure it’s about making money too, but ultimately you are going to make more money if you create a solution that flies off the shelves, rather than by controlling it).

I’m still struggling with whether to get an iPhone or an Android to replace my BlackBerry. In some way, there doesn’t seem to be much of a gap that needs filling around the MacBook Air and iPad – all I really need is something that will let me make calls, show my electronic boarding pass and take pictures, check Twitter/Facebook and find my way home if I get lost, when I am out in the evening with only the things in my pocket. And I can do all those things, even on a BlackBerry (in face, much as it frustrates me, I would not be very motivated to do anything if the trackball wasn’t giving up).

But… I am sure that isn’t really true. I know there will be different apps that really work well on the mobile and enrich my experience. But the thing is, iPhone users I know tell me about the great Apps they use, while Android users tell me how great the operating system is. Apple markets the way it will change my life, while Android markets the fact that it does Flash.