The current media landscape is a challenging one, but in many ways the opportunities for composers, performers and content owners are greater than ever before. The motivated artist willing to work can find several ways to engage audiences and build community around one's work.

The music delivery ecosystem is a vast one, including managers, publicists, labels, distributors, digital service providers, infrastructure built on delivery, sales and marketing, as well as Big Tech, who have a hand in nearly every aspect of music consumption.

How might one bring an original idea to market in an extremely crowded field and in a confusing landscape? We will discuss the intricacies of this business, how various entities across the supply spectrum make money, and how many of the gatekeepers in music are now gone, giving the artist more direct access to present and future fans. Creative and near-constant engagement is key to realising the potential of your project. How will you do so?