Where do all the concert tickets go?

*** Nov 2017 update below - and it's bad news

Wanna go see the big show? You aren't going. You can't get tickets. NO ONE can get tickets. It has become almost impossible. Here is how, and why, you will never get seats.

Warning, this is a long and complex piece about a long and complex issue.

Recently,
there has been a lot of interest in visibility to access to concert
tickets.The big story was the demand
for the Grateful Dead reunion tickets.They did not expect the demand.You
have a band that broke up 20 years ago.The singer is long dead.They
never really had a hit. This band was
going to play a football stadium for three nights.Keep in mind, there is no bigger band.The Eagles could not fill three nights in a
football stadium (approx. 70,000 seats).U2 couldn’t either.

This issue
then came up again as rumors of the Rolling Stones playing Red Rocks. It's still a rumor at this point (March 2015). I mentioned to a buddy who is a big, big fan
so he could prepare.He wrote back “I sure
hope I can get good seats”.Poor
fool.He won’t get good seats, because
he won’t get seats at all.Red Rocks is
about 10,000 people.Those
tickets will literally sell out in less than a minute.People from around the country will be trying
to get tickets.First off, the venue is
the greatest in America.Second, the
Stones won’t tour again.Third, the
location of Denver is damn near middle of the country.So, if you were picking one show to road trip
to… this would be it.Lastly, this is by
far the smallest venue they will play.In fact, people will come from around the world to see the show.

Where are all
the concert tickets going?When I was
about 16, I saw Ac/Dc live.They were
doing a greatest hits tour (Who made Who) and were in the middle of a big ass
resurgence.The show was widely expected
to sell out.So much so, they had a
second night booked and were going to announce after the first sold out.How long did it take the first show to sell
out?3 days.There was no computers back then, see.

I want to
look at a few issues here, let's bang 'em out.

1)Where
are all these tickets going?

2)Why
are they selling so incredibly fast?

3)So…
how can you get tickets, with all of this bad news?

4)Can
anything be done to allow actual fans to buy tickets?

Where are tickets going?Not to you, that is for sure. Few tickets actually go onsale. According to a recent study, only about 10% of tickets go onsale at all. Well… not onsale the morning of.There are a lot of ‘holdbacks’.This is industry speak for tickets you will
never get access to.The band gets a bunch,
the local radio station gets a bunch.Fan club members get a bunch, though not nearly as many as they
could.Worse of all?Ticketbastard allows employees to buy tickets
to anything for 15 minutes before public onsale. This graph helps with the depressing reality. Sure, we'll get to scalpers... but scalpers can only grab the tiny percentage that actually go onsale. See that little green slice of key lime sadness? Only 7% of every seat ever makes it to onsale day for the general public.

Why are they selling so fast?

Well, remember how few are getting out. Red Rocks holds 10,000. 7% of that is 700 tickets. Only 700 tickets may actually make it to sale. Red Rocks is owned by the city of Denver, too. So, you can bet they get a chunk. In fact, I saw the mayor of Denver at the Van Morrison show. To his credit, though, he was in seats worse than ours!

Here is a
working example.For the Dead shows, my
very educated guess it that tickets got split up roughly three ways.A third being Phish fans, a third being
Deadheads, and a third being scalpers. Why Phish fans? Phish's main guy is going to be the main guy for the Dead shows. If I may stereotype freely, Phish' fans are going to be wealthier and more computer savvy. This is a dig on myself, I am a Deadhead.*** Update Feb 2017 - a tell all on how scalper bots work, from the guy who designed them

So, how the hell am I supposed to get
tickets?

In short, you won't. You aren't going, not for 'face value'. Knowing that
you can’t wait until the public onsale is the first step.You have to get way out in front of
this.You need a pre-sale.Pre-sales work in many ways, and are built
around those hold banks I mentioned before.The fan clubs from the band get a bunch.Radio stations… promoters… etc.You need to get into the pre-sale.The way to do this is be a fan club member of the band, be on the distro
for your local clear channel radio station, and watch who the promoter is.For example, most Red Rocks shows have some
kind of CitiBank credit card offer.If
you have a Citibank Visa, you can
use that Visa to get tickets a day early.Lastly, you must hunt presale codes.There are tons of sites like this one.And this one.And this one.They offer the secret code word needed to get
into the radio station/credit card, fan club tickets.

Some sites
are free, and some charge.It being the
internet, there is not much of a way you can find out who is legit and who isn’t. I wish I could tell you my secret resource but I don't have one. All of this bullshit, along with TM fees ranging from 50% to 150% means I don't really want to go to shows anymore. There are two bans I never ever miss. Pearl Jam and Iron Maiden. I use the fan clubs for those. ****

I wish I
could tell these presale code guys to f’ off.I wish
we didn’t need these sites, but we do.Here is an example.A few years
ago, Elton John played a very special concert in Denver for the Matthew
Shepherd foundation.He came without
a 2 billion piece boring ass orchestra.It was just him and a piano, and he only was going to play #1 hits.On top of that, it was a small theater (not
the pepsi center).I really wanted to
see this show.I have never seen Elton,
and so did NOT want to pay $200 to hear bloated orchestral treatments of his
songs.This show was so promising and
unique people from around the country tried to go.I knew I never had a chance at public
onsale.I went to one of those sites
above (sadly, I don’t remember who) and bought the pre-sale code.I paid about $40 to get a single word to type
into Ticketbastard a day early.It
worked, and it was incredibly worth it.If you want to see a show, you need to try all of these.

*racist
side note.Wanna know how to get tickets
day of?Buy from the scalpers.His tickets may be worth $200 before the show.After the first song is played, though, those
tickets are worthless pieces of cardstock.Just wait until the show is about to start.If it’s a rock show, find the black guy with the
cardboard sign.It says, without fail, ‘I
need tickets’ on one side.The other
side says ‘tickets for sale.I know that
is a generalization, and a bit racist.However, it is a fact.I have
been to hundreds and hundreds of big shows.

Enterprising
bands hold back the absolute best seats and sell them themselves on the black
market and make a ton of money.This
doesn’t bother me like it should.I am
fine with the band making these business decision.Note that Springsteen not only doesn’t do
this… he holds first row seats for every show.They can’t be bought.Before each
show, his manager then goes around to see the biggest fans with the worst seats
and upgrades them free.

Can anything
be done to stop the scalpers?

Yes.Will Call.

Pearl Jam and Springsteen both have robust fan club seating options.With each, though, you have to show up day of
at the will call window with your state issued ID to pick up tickets.The reason why most bands don’t do this is
that it is a monster pain in the ass for everyone involved.I
don’t blame the Dead for not doing it.Can you imagine 70,000 people standing in line outside Soldier Field
waiting for tickets?Logistically, it
isn’t feasible.

Gee, fan club seating seems perfect. Good seats, money goes to the band directly, and you avoid the dreaded TM fees.

Of course,
Ticketbastard has done what they can to eliminate this.Some years ago, Pearl Jam and String Cheese
Incident were on the verge of cutting out as much of TM as
possible. TM, understandably, no
likey.So, they put a couple new rules
in place.One is that if a band wants to
sell tickets themselves, the fan club has to cost a minimum of $20
annually.This was a specific revenge
jab at Pearl Jam, who was only charging $10 a year.* disclosure – I have been a Pearl Jam fan
club member since 1997.I know of what I
speak.Even meaner, and more clever, is
that TM doesn’t allow a band to hold back more than 10% of total
seats.Again, these were specific
attacks against two bands, but its effects are rippling.Pearl Jam, famously, took TM to Congress for monopoly concerns. They got out-lawyered.StringCheese sued Ticketbastard and Clear Channel for a big payola scandal. In short, they got out-lawyered. There is a LOT to talk about regarding TM, Live Nation, & Clear Channel. If you want to read more about String Cheese and their battle with TM, click here. I have created an appendix site just for stuff like this. We need to drop off this tangent to just talk about ticket availability and you. Well, just this last super depressing bit from (literally) the book on the subject.

Why is
everyone working so hard to not use TM? They are an amazing ticket distribution system. You can call them, go online, order from your phone, go to the venue... there is no limit to the way you can get tickets. Think of it like this - It isn't that there are only 2 ways to get to those 10,000 tickets. It's more like 10,000 ways to get to those 2 tickets.Why all the hatred for TM? Their service fees are now hitting up to 100% of ticket costs.A few years ago, Motley Crue toured and
wanted to do $5 lawn seats.I am
in!Well, those tickets actually cost
$25 each after fees.What is that, a
400% mark up?TM used to allow you to go
to the physical venue and buy tickets in person with no service charge.That is no longer the case.You now pay the exact same as you would online,
so just stay home.

I have talked
about my serious problem with TM over the years on my blog. Here. Here. Here. and yet again here.

ok, stop. We said we were just going to talk about how you and I can get tickets.

What then
does a regular guy do to get tickets?

First, sign up for all the pre-sale crap and fan clubs and radio station memberships. Program your favorite radio station phone numbers into your phone. When they say "I got Tom Petty tickets for caller number 9" you don't have time to google their number. Do this NOW. It is how I went to Dallas to see the Clapton Crossroads festival for FREE. Including airfare. This was because I had my local rock station programmed in my cell.Get in early as possible on pre-sale.If you find yourself still looking for
tickets on day of sale… you need volume.Get as many computers as you can.For the Dead shows, we (collectively amongst 2 couples) had 9 computers
running. 1 of them, thankfully, got through.

If that still
doesn’t work… just show up.

There are
always tickets available.Always.Just show up with some cash.Have different increments in different
pockets.Have $20 in one, $50 in another…
etc etc.This way you can say to the scalper
“dude, $50 is all I have.Look, I am
emptying my pockets.$50 means no beer
money or anything”.This is a trick I
invented back at the swap meets.I have
never failed to get into a show I wanted to see.I remember sitting outside a Pumpkins show at
a bar in Phx.They were still pretty underground
back then, as they were playing bars.Show was sold out.Found a dude
looking for a cheap ticket to the sold out show with his wife.I sat with him and chatted.I could see he wouldn’t go in without her.I said “I am looking for a ticket.We’ll sit together.If you can’t find a ticket for your wife, and
are going to leave, I’ll give you $30 cash for your ticket.I got into three sold out Pumpkins shows on
that tour without a single ticket ahead of time.Did the same
for the Fleetwood Mac re-union.

**** I thought you said you were a Deadhead, yet you only
mentioned the bands you always see are Pearl Jam and Maiden. Why not
mention the Dead?

Well, the Grateful Dead are now splintered into about 8
different bands. I can't afford to see them all. Any time Phil and
Bobby are together, I go. Here are the different full time times just
between Phil and Bobby: Ratdog, Phil and Friends, Further, the Dead,
Scaring the Children, Dead and Company... you get the idea

Comments

Awesome article. The system is broken! And you seem to know more about it than most. My question is, aside from getting tickets for ourselves, is there a way to fix it? Because, ideally, we wouldn't have to jump through all these hoops to see our favorite band live...

Also, loving the irony that I have to use CAPTCHA to post this comment haha. Oh man...

Don't worry about that even I don't know where do the tickets go. The thing matter is which website has the best tickets available. It's eTicket.ca the website I am using since ages. The best tickets provider.