CPL

Stands for "Cost Per Lead," and is used in online advertising. CPL defines how much revenue a publisher receives when he creates a lead for an advertiser. For example, the publisher may place an ad for an investment site on his website. If a user clicks on the advertisement link, she is directed to the advertiser's website where she can sign up for an investment account. If she chooses to sign up, a lead has been created and the publisher is paid a certain amount based on the CPL.

CPL and CPA (cost per action) are often used interchangeably, though CPL is more specific.

TechTerms - The Tech Terms Computer Dictionary

This page contains a technical definiton of CPL. It explains in computing terminology what CPL means and is one of many Internet terms in the TechTerms dictionary.

All definitions on the TechTerms website are written to be technically accurate but also easy to understand. If you find this CPL definition to be helpful, you can reference it using the citation links above. If you think a term should be updated or added to the TechTerms dictionary, please email TechTerms!