anna.aero – Airline Network News & Analysis

anna.aero is Airline Network News & Analysis: a free and open website dedicated to outstanding airline network planning intelligence, produced by a multi-disciplinary team including experienced airline and airport network planners. Besides genuine number-crunching analysis, anna.aero also prides itself on a sleek news-gathering operation, incorporating the latest in airline network developments. One of the key features of anna.aero is that it aims to provide information on every single route launch in the world, including photographic evidence to confirm the news.

Launched in July 2007, anna.aero has consistently refreshed its website with weekly news and analysis. However, it doesn’t just talk about the latest trends, but also gives the outlook of markets, airports and airlines which do not necessarily see that much attention from other aviation publications, with these stories being read by over 60,000 unique monthly readers. Not only this, but anna.aero also refreshes its content with weekly route updates and airport statistics which can be found in its free to access archive. Along with constantly updating its website, anna.aero also delivers a free weekly newsletter direct to the inbox of 38,000 subscribers (January 2017).

We talk to the top people – anna.aero’s editors regularly meet with the top people from airlines and airports around the world including Ryanair, Norwegian, WOW air, Flybe and HK Express.

Recognising marketing successes with weekly awards

We love new route celebrations and make three weekly awards: Route of the Week, Cake of the Week and the Arch of Triumph.

Route of the Week

anna.aero knows that it is a big financial risk to start a new route, particularly in an industry where it is extremely hard to be profitable. As such, anna.aero prides itself in rewarding those airlines that take the risk in commencing a new service, whether that be a route that is launching in a never before tested market, or a heavily competitive one. We also recognise the airport for its marketing achievements in being able to attract these routes as well. Therefore we give away a weekly award called Route of the Week, recognising the best in tenacity and entrepreneurship.

“Route of the Week” is for the new air service which best demonstrates the greatest tenacity and entrepreneurship. Among the winners of this industry-recognised award are Emirates, JetBlue Airways, LOT Polish Airlines and WestJet, plus airports including Adelaide, Amsterdam, Chicago O’Hare and Dubai.

Cake of the Week
With a new route comings the task of marketing it, all the way from the announcement right up until the launch and beyond. Over the past decade, one thing that has shown to be a great marketing strategy is to have a cake at the launch. They’re had to celebrate birthdays and weddings, so why not a new route? Over the past couple of years, the “Cake of the Week” competition has really taken off (excuse the aviation pun), with airports making sure that their budgets are big enough to create a calorific masterpiece to showcase its latest route development achievements.

“Cake of the Week” – sounds all great fun but we believe route launch parties have a serious side – brave airlines launch new routes, but airport partners must market them! We think there is a direct correlation between the quality of the welcoming cake and the effort an airport puts into a new route promotion and route retention. Just some of the airports to have been awarded the honour include Budapest, Cebu, Cologne Bonn, Nashville, Reno-Tahoe, Sydney and Tampa.

Arch of Triumph
The “Arch of Triumph” – the anna.aero award to an airport celebrating a new route featuring the best welcoming Fire Truck Water Arch. In one sense it’s another bit of fun, and another chance to underline the marketing efforts made by airports. More significantly it is an opportunity to honour our firefighters for their superb dexterity and skills stemming from thousands of hours of training, and life-long dedication to constant readiness. Among the airports to win this award include Auckland, Birmingham, Denver, Dubai, Paramaribo, Warsaw Chopin and Wellington.

Some of the winners of this award include Auckland, Birmingham, Denver, Dubai, Helsinki, Prague and Warsaw Chopin.

Advertise to over 60,000 unique monthly readers

With its hard-hitting analysis, great visual content, and totally open access, it’s no surprise that by January 2017 anna.aero has won a readership exceeding 60,000 monthly visitors from the worldwide network planning community.

The Route Shop

Aside from our corporate advertisers, over 300 airports now place their vacant air services in anna.aero’s own online route supermarket – The Route Shop. It’s cheap, but very powerful, very prominent, totally relevant, and utterly user-friendly to all airports who want to put their service in the store.

The only daily at Routes, IATA Slots, JumpStart and CONNECT worth reading

The most news and pictures placed into every delegate hand by breakfast. anna.aero is quite simply the best at producing dailies at these events.

anna.aero is also the official media partner at Routes (Americas, Asia, Europe and World), the IATA Slot Conferences, CONNECT and JumpStart. If you are there, we’ll write about your activity and everything that’s going on, right up until midnight. Then we’ll personally hand our newspapers to arriving delegates the very next morning. Readers love to see their pictures in print just hours later and our publications – of up to 112 pages in length – are by far the most effective means of promotion at these key events in the route planning year.

Ralph Anker

Head of Network Planning at Go before its acquisition by easyJet (where he remained a member of the Network Planning Team until end-2002).

Head of Business Development at Maersk Air Ltd (2000-2001)

Consultant to dba, SkyEurope, Airbus...

Edited jetOne 2004-2006.

Followed by a return to Cranfield University where he had been a lecturer and researcher for most of the 1990s.

Paul J. Hogan

Publisher

Previously Paul was...

Editor Airport Support 1983-87

Managing Editor The Avmark Aviation Economist 1987-89

Publisher, Euromoney 1989-90

Founded PPS Publications 1990

Jon Lassetter

Business Development Manager

Previously Jon was...

VP Commercial for ACI North America’s Centerlines magazine 2000-200

Keith Bateup

E-Commerce and Web Development Manager

aero.aero is managed and delivered by Keith.

Richard Jende

Head of Design

Richard does all the nice graphic design and also those superb animations that are the hallmark of anna.aero. He also produces all those nice anna.aero newspapers at the Routes and IATA events.

Victoria Wilkinson

Graphic Designer

Victoria is the other superbly creative member of our design team, producing many of the brilliant messages which make anna.aero outstanding – both online and in printed formats.

Vlad Cristescu

Assistant Editor

A BSc Aviation Management and MSc Air Transport Strategy and Management graduate from Coventry University 2009-2013. When he is not writing news and analyses for anna.aero, he enjoys nothing more than fishing. Pictured here, he is proudly showing-off his latest capture, a 5kg (11lb) mirror carp. Vlad's burning ambition is to become the CEO of TAROM in 15 years.

James Bishop

Senior Online Marketing Executive

James is in charge of anna.aero's Twitter and Facebook activities and also maintains our 50,000-strong air transport industry databases.

Chris Reynolds

Web Developer

Chris joined PPS in 2011 and has been instrumental in the re-building of anna.aero. He is the architect of the new Route Shop which he has turned into the most powerful airline route search engine in the world.

Paulo Natal

Web Developer

Another one of our dedicated web-designers, Paulo has a degree in communication and multimedia.

Kerry Parks

Key Accounts Manager

A PPS veteran since 1999, Kerry keeps us legal with her extreme organisational skills. Kerry liaises widely with airport and airline customers as well as handling press enquiries for the raft of analysis and statistics maintained by anna.aero. As the most efficient member of the team, if she can help, she will.