Our Story

South Coast Fisheries was created by Rupert Smart, a talented fish buyer, filleter and seller who has been involved in the fish industry for over 30 years. It is a largely family run business which helps the standard and quality of fish to be at its pinnacle. Whilst it also is an asset to the business as it drives us all to feel passionate about our company and our customers.

All employees are either close family or friends that we have known for years; this is a contributing factor to the dedication that we all put into the business and so we can therefore give you the attention and precision you require with that ‘personal touch’ that makes you feel attended to.