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The Warrior Jeep Team takes on the Trans-America Trail, Copernio to Provide PR Support

May 04, 2016
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Photo: Copernio

The Warrior Jeep Team is raising awareness and generating support for wounded military veterans and their families and Copernio is donating its Public Relations and Social Media services to this important cause. With a fully customized 2015 Jeep Wrangler Rubicon Hard Rock Edition, the Warrior Jeep Team will be the first Jeep to navigate the Trans-America Trail in one contiguous adventure. The Warrior Jeep Team started its trek across the trail April 29.

Beginning in Southwestern North Carolina and ending at the Pacific Ocean in southwestern Oregon, the Trans-America Trail covers over 5,000 miles of mostly off-road driving. The route uses dirt, gravel, jeep, forest and farm roads with numerous sections of mud, sand, snow and rocks.

"Even though special operations forces are widely recognized as the most elite military units, they often have more challenges in receiving their veteran benefits from the government due to the sensitive nature of their work," commented Susan van Barneveld, president of Copernio. "We are truly honored to have the opportunity to work with the Warrior Jeep Team to support and raise awareness for these veterans."

The Warrior Jeep Team was formed in 2015 around support for Special Operations U.S. troops who were wounded or died in combat, with the purpose of raising awareness and generating support for these veterans and their families who often do not receive government benefits. The team is comprised of veterans from various branches of the military including special operations, many having been wounded in combat.

The Warrior Jeep Team aims to be the first to navigate a Jeep the entire length of the Trans-America trail. After the trip and all follow up events are completed, the Jeep will be auctioned off with all the proceeds going to support the Special Operations Warrior Foundation and Fisher House, who generously assist wounded veterans and their families.

Copernio, in conjunction with The Warrior Jeep Team and Special Operations Warrior Foundation, is reaching out to other public relations professionals across the U.S. to work with them to educate the public, raise donations, and effect real change to see that our Special Operations Veterans are taken care of.

"We couldn't be happier to have Copernio's support, through the firm's efforts we have already seen our reach and results increase exponentially," said David Phillips, Warrior Jeep team lead. "While we do enjoy off-roading and plan to have a lot of fun over the next few months, our main goal is to help raise awareness and funds for the thousands of U.S. special operations veterans currently in need, (and our efforts wouldn't be nearly as impactful without Copernio's help)."

Formed in 2015 by the Phillips family - David, Sojourner, Jacoby and Justine, the Warrior Jeep Team (www.warriorjeep.us) consists of five U.S. military veterans, many of whom were wounded in combat. The team was built around support for U.S. troops who were wounded in combat, with the purpose of raising awareness and generating support for these veterans and their families. The team will complete the Trans-America Trail; a 5,000-mile coast-to-coast route across the U.S., with a custom built 2015 Jeep Wrangler Rubicon Hard Rock Edition. Raising money along the way and auctioning off the Warrior Jeep after the expedition, all proceeds will go to support the Special Operations Warrior Foundation and Fisher House.

With more than 55 years of communications experience, and an affiliate network that spans the globe, Copernio is a rare breed of boutique agency specializing in public relations, influencer marketing, and social media. Copernio's personalized, creative approach enables it to effectively integrate digital, broadcast, and print media with innovative influencer campaigns and social media initiatives for start-ups through Fortune 100 clients, according to the company. Comprised of specialists with expertise in crafting customized programs, Copernio's team works with its clients to deliver results with a high ROI that relate directly to their goals. Copernio prides itself on its long-term client relationships and numerous industry awards.

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