Written by

Mark Cotteleer, Jonathan Holdowsky & Monica Mahto

Published

March 27, 2014

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About The Authors

Mark Cotteleer

Mark Cotteleer is a research director with Deloitte Services LP. His research focuses on issues related to performance and performance improvement.

Jonathan Holdowsky

Jonathan Holdowsky is a manager within the Brand & Eminence group of Deloitte Services LP. In this role, he manages a wide array of strategic research projects on behalf of clients within the consumer and industrial products industry.

Monica Mahto

Monica Mahto is a senior analyst with Deloitte Support Services India Pvt. Ltd. Over the last six years, she has been involved in various strategic research assignments for clients in the consumer and industrial products industry.

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