Michael Rochford, Managing Director of new Car Specs website MotorSpecs.co.uk, said: “Every passenger vehicle registered in the UK from circa 1995 onwards has been made to look Spexsy by us – but it’s about so much more than just Car Spec Data”.

The service is delivered with the help of JATO Dynamics who provided the underlying manufacturer data.
In collaboration, MotorSpecs provided the expertise to process the manufactures details, linking it to an individual Reg number, as well as making easily viewable and accessible via a web-services environment.

Mr Rochford added: “The service is free at the moment whilst we engage with our audience, find out what they like and dislike about the service and make tweaks accordingly”
“The presentation of the data was all important – we put a lot of effort into making the user experience a pleasant one.

“Even though there are thousands of fields of data for each vehicle we felt it was important to allow users find what they want fast and not get lost in the data.”

The site also offers Trade services allowing users to access the specs data on each vehicle by ‘reg’ or by make-model dropdown and print-off branded spec sheets.

The Trade service also has a really useful “MOT History” lookup whereby dealers can access VOSA data on a vehicles MOT History and print a professionally formatted report branded with the Traders own logo and contact details.
Trade users are also being provided with the opportunity to engage in a Free Trial of the service during the initial launch period.

Mr Rochford concluded: “We feel that our website will appeal not only to ‘petrol heads’ and those in the motor trade but to any car owner who wants to keep a detailed online record of their vehicle including its full specification, valuation, running costs, MOT history and service history – kind of like a passport for your car.”