Logo Psychology: How Your Colour, Font & Shape Influences People

What colours, fonts and shapes do you have in your logo? Are you aware how each of those makes your clients feel?

Understanding the effect of your logo on customers can quickly highlight any potential barriers to success. With consumers having shorter attention spans in today’s online world, the initial impression you portray becomes more important than ever.

Colour Fast show how colours, fonts and shapes in logos make people feel in the infographic below.