Shares of the auction site hit a 52-week high Thursday, just days after logging strong gains on one of the most important online shopping days of the year for retailers.

It's not just online shopping that's attracting consumer interest. All in all, it looks like consumers are increasingly getting more comfortable with paying for their purchases on mobile devices.

eBay (EBAY) also got a boost from PayPal, which saw a 190% year-over-year increase in global mobile payment volume on Cyber Monday. PayPal, which is owned by eBay, also said its Cyber Monday payment volume trumped Black Friday by 44%.

Back to eBay. It also recently got a big lift from Hostess' bankruptcy, when there was a run on Twinkies. I'm not sure I can say that's good for the economy per se, but it certainly keeps eBay relevant.

Let's be honest, it has a pretty good reputation, is easy to use and has been around long enough to have gained consumer trust.

ivanhoff: It seems $EBAY is on a mission to reach its 2004 highs before the end of the year