How companies in the airline industry differentiate themselves. #4

Companies in the airline industry have many ways of differentiating themselves. One way is through providing the consumers with a variety of different services such as food, on board bars, and good quality flight attendants. Another way that airline industry competitors differentiate themselves is through providing various types of up to date technologies, such as Virgin America airways. Most airlines also offer various perks for flyers who pay top dollar, the different perks that each airline offers is also an example of differentiation such as more room or luxury. This website shows various articles on the things that airlines are doing in order to differentiate themselves.

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From this article, I get the idea that a big way airline companies are differentiating themselves from other companies is the fight destinations that they offer. This is a key concept when determining what airline you would want to take and how much extra traveling you would have to do when your plane arrived in the country you were headed to. Also, this article illustrates that the American airline corporations don’t control the entire airline industry. It is a good thing that there are large competitors out in other countries, because they are all fighting for the customers to fly with them.

I think that while these perks on planes like fancy seats and experimental social media initiatives are innovative, this kind of product differentiation is not what wins market share for a firm in the airline industry. This goes to show that the average consumer in this industry is practically minded. What makes a difference and sells the plane ticket is
a.) Does this airline get me from Point A to Point B?, and
b.) Am I getting the best deal?
Again, these marketing initiatives are admirable, but an industry like commercial airlines will benefit more from strategic budgeting and low prices.

Mission Statement

This blog is a dynamic, in-progress assignment for Business 1.0 at American University. We have a blogging team of five members who post weekly and engage in critical discussion on our findings. Our objective is to:

1. share relevant stories from newspapers, magazines, and a variety online sources,
2. summarize these articles in a coherent manner, and
3. insightfully apply these articles to our overall analysis of the condition of the airline industry.

We hope that all readers, not just those grading our blog, can use this information to their advantage. This includes:

1. investing choices when dealing specifically with the airline industry,
2. applying successful strategies to other areas of business, or
3. simply finding the best deal and having a better experience the next time you fly.

Enjoy!

"I'm learning to fly but I ain't got wings/ Coming down is the hardest thing."