Is the future of Rift one that takes its players to the past? With today's launch of Rift Prime, the new limited time subscription-only version of the game as it was at launch, we'll know soon enough. Prime is a fresh-start server with a subscription-only revenue model that will progress at an accelerated pace and will offer "players an alternative way to experience the game". In addition, the in-game shop has been greatly reduced to cosmetic goods and services only.