We do business with customers and vendors every day, many times with little or no contact other than email and an occasional phone call. We knew a partnership with Bazaarvoice would be slightly different due to the following:

1. The company culture at Bazaarvoice truly is something to be admired.
2. They are located right here in Austin, the hometown of Calendars.com.

With this in mind, we knew that faxing over a signed contract if/when we made a final decision was just not going to suffice. We decided that we would sign in person at Bazaarvoice during their weekly Friday “all hands.” The video below tells the rest of the story: