Global business intelligence firm ORC International today announced its newest CARAVAN® Online Omnibus Survey of Hispanic consumers. This new offering is a cost-effective solution for marketers needing to better understand this growing and increasingly influential group of U.S. consumers.

“With its size and purchasing power increasing, the Hispanic market in the U.S. provides significant growth opportunities for businesses. Crafting relevant marketing programs to target Hispanic consumers present special challenges. Our Hispanic CARAVAN survey can help quickly uncover a wide array of valuable information to support targeted marketing and communication programs.” said Wayne Russum, Managing Director, CARAVAN.

ORC’s Hispanic CARAVAN Omnibus is fielded twice a month. Each wave consists of 500 online interviews among a national sample of Hispanic adults balanced by gender, age and region. Respondents can choose to answer the survey in Spanish or English, and through carefully crafted criteria are classified into one of the following categories: Less acculturated, Bicultural and Acculturated. In addition to formatting, translating and fielding your questionnaire, the CARAVAN team of experts can provide questionnaire design and reporting support. Like all Online CARAVAN surveys, programming features such as multi-cell testing, graphics, audio, and video are readily available.