Sony Sees Growing Interest in 3D Technology This Year

April 18, 2011 Written by Jonathan Leack

Although motion controls have become the highlight of technological discussions in recent years, 3D has made a noticeable impact as well. As time passes, 3D support is becoming more prevalent, likely due to its inverse relationship with the pricing of operating such technology. While some see it as a dead-end, Sony has continually shown confidence in its future.

John Koller, SCEA’s Director of Hardware Marketing, recently shared his enthusiasm for 3D and how consumers are reacting to it. He stated:

“We [Sony] view 2011 as the year of 3D.”

He went on to add the following:

“Ultimately, we know that content will drive that adoption and Killzone 3 is really the tip of that spear. The Killzone 3D experience is tremendous and consumers have responded accordingly, which furthers our view that if developers build 3D content, the consumer will follow.”

3D compliant TV’s are still far beyond the optimal price range of the typical consumer, but prices are coming down incrementally. More games of interest are joining the fray, such as the upcoming Mortal Kombat, and even Uncharted 3: Drake’s Deception, a game expected to impress on monumental levels later this year. Nintendo just released the first 3D handheld in the history of gaming with the 3DS, and while it uses a different adaptation of 3D, it has sold reasonably well, possibly increasing interest in 3D technology.