What Does Appcelerator Acquisition Mean for Aptana?

JAXenter speaks to Appcelerator Vice President of marketing, Scott Schwarzhoff.

Last week, it was
announced that Aptana, the developers of Aptana Studio, had been
acquired by platform and services company Appcelerator.
JAXenter asked Vice President of marketing, Scott Schwarzhoff a few
questions about what this acquisition would mean for Appcelerator’s
Titanium Developer IDE and Aptana’s web development
environment.

JAXenter: Appcelerator recently acquired
Aptana. How will the Aptana development environment be integrated
into Appcelerator’s services?

Scott Schwarzhoff: We will be migrating
Appcelerator’s Titanium Developer IDE product to an Aptana-based
product. Aptana Studio 3 will continue to be its own product as
well going forward.

JAXenter: How will the acquisition affect the
development of Appcelerator’s Titanium mobile development
platform?

Scott Schwarzhoff: They are a complementary
fit. The platform continues on as it always has under the direction
of our platform development team (with iOS, Android developers)
while the new Aptana team has become an additional tools-focused
team in the engineering group.

JAXenter: What does the acquisition mean for
the future of Aptana Studio?

Scott Schwarzhoff leads marketing strategy and go-to-market execution at Appcelerator. Prior to joining the company, Scott was VP of Marketing at Adeze, a leading online rich media advertising platform for small and medium-sized businesses and he led the launch of ISV and reseller partner marketing at SpikeSource. Scott started his career at Hewlett-Packard and later Microsoft, where he drove the launch of Windows Server 2003 to the enterprise and was awarded Microsoft’s Circle of Excellence award for top 1% performance. Scott holds an MBA with honors from the Kellogg School of Management, Northwestern University and a BA from UC San Diego.