Created by Jeff Rosenblum, a founding partner of Questus, the film explores how corporations can help save the planet by telling the truth in their advertising and working harder to create products that actually solve the world’s problems rather than exacerbate them. The Naked Brand features voices that have long been touting the importance of corporate transparency, including ad legend Alex Bogusky and Patagonia Founder Yvon Chouinard. But we also hear from a diverse cast of others, such as NBA All-Star Shaquille O’Neal and Bonin Bough, PepsiCo’s former senior global director of digital and social media.

The Naked Brand is at the top of my holiday movie list. Check out the film’s trailer below and tell us what you think in the comments below.