“We founded The Op-Ed Project in part out of recognition that good ideas, best ideas, best content is very important and people who are creating things, whether it’s a conference or a media outlet or a company, need that best talent, best idea, best content,” Orenstein said. “And at the same time we want to make sure that we’re providing that best content from the full range of human voices.”

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.