Summary:Planning for faster processors and broader bandwidth are some of the hot topics at Seybold San Francisco Publishing 98 Seminar, which started Monday and runs through the week.In addition, the show is taking place the week after graphics software maker Quark unveiled a proposal to buy its much larger rival Adobe Systems Inc.

Planning for faster processors and broader bandwidth are some of the hot topics at Seybold San Francisco Publishing 98 Seminar, which started Monday and runs through the week.
In addition, the show is taking place the week after graphics software maker Quark unveiled a proposal to buy its much larger rival Adobe Systems Inc. Adobe snubbed the deal and many analysts downplayed the move, but Seybold is taking it seriously.

Seminar organizers have created a special session to address the potential takeover. It's scheduled for 1 p.m. PT (4 p.m. ET) Wednesday and will cover the Quark-Adobe situation and other potential mergers in the publishing industry. It will feature Seybold analysts and customers of both companies. "This is something that everyone here is talking about," Seybold Seminars General Manager Bruce Gray said.

New: Web publishing focus
The Web has become an increasingly popular medium for publishing, and the show also reflects that trend. Web content creation companies and firms not usually associated with publishing -- such as Intel Corp. and Compaq Computer Corp. -- will be present. For the first time, the San Francisco show is featuring dual tracts, one for Web publishers and another for those in traditional print, a trend started at the New York show in the Spring.

Microsoft Corp. and Apple Computer Inc. also will weigh in on the topic. Microsoft President Steve Ballmer speaks tomorrow about his company's plans in the publishing arena. Apple CEO Steven Jobs is scheduled for Wednesday. The publishing industry has been a core market for Apple computer, and Jobs is expected to outline some of his company's plans for technology in that area. Apple executives also will participate in sessions about topics such as the future of publishing and personalization.

All about content
Although the show used to be completely Mac-centric, Microsoft supporters have stepped up their presence as that company has made a push in the publishing space.

The show also features more e-commerce companies than ever before. "It all boils down to content and the ability to sell it," Gray said.

Planning for faster processors and broader bandwidth are some of the hot topics at Seybold San Francisco Publishing 98 Seminar, which started Monday and runs through the week.
In addition, the show is taking place the week after graphics software maker Quark unveiled a proposal to buy its much larger rival Adobe Systems Inc. Adobe snubbed the deal and many analysts downplayed the move, but Seybold is taking it seriously.

Seminar organizers have created a special session to address the potential takeover. It's scheduled for 1 p.m. PT (4 p.m. ET) Wednesday and will cover the Quark-Adobe situation and other potential mergers in the publishing industry. It will feature Seybold analysts and customers of both companies. "This is something that everyone here is talking about," Seybold Seminars General Manager Bruce Gray said.

New: Web publishing focus
The Web has become an increasingly popular medium for publishing, and the show also reflects that trend. Web content creation companies and firms not usually associated with publishing -- such as Intel Corp. and Compaq Computer Corp. -- will be present. For the first time, the San Francisco show is featuring dual tracts, one for Web publishers and another for those in traditional print, a trend started at the New York show in the Spring.

Microsoft Corp. and Apple Computer Inc. also will weigh in on the topic. Microsoft President Steve Ballmer speaks tomorrow about his company's plans in the publishing arena. Apple CEO Steven Jobs is scheduled for Wednesday. The publishing industry has been a core market for Apple computer, and Jobs is expected to outline some of his company's plans for technology in that area. Apple executives also will participate in sessions about topics such as the future of publishing and personalization.

All about content
Although the show used to be completely Mac-centric, Microsoft supporters have stepped up their presence as that company has made a push in the publishing space.

The show also features more e-commerce companies than ever before. "It all boils down to content and the ability to sell it," Gray said.