Research In Motion (RIM) is offering up to 35% off on their BlackBerry smartphones this holiday season. The offer is in line with RIM’s “Action Starts Here” campaign which aims to inspire Filipino consumers to take action and connect deeper with their loved ones using BlackBerry smartphones, especially with the upcoming Christmas season.

“Filipinos can enjoy up to 35% off on BlackBerry smartphones for themselves or their loved ones especially for the holiday season,” said Cameron Vernest, Director for the Philippines at RIM. “With these offers, we hope to enable Filipinos to experience the richness of BBM (BlackBerry Messenger)’s unlimited local and international messaging. Instantly connect with your barkada, exchange memories in real time, and share memorable photos, videos, and voice notes, wherever your loved ones may be in the world.”

Below is the holiday pricelist for the following BlackBerry smartphones:

Enjoy these great offers on BlackBerry smartphones from authorized retailers in the Philippines starting today. For more information, please visit http://ph.blackberry.com/where-to-buy.

38 Responses to “Get up to 35% off on BlackBerry phones for Christmas”

“If we live in San Francisco and every one of our friends has an iPhone or an Android-powered smartphone, it is easy to assume the rest of the world looks the same way. But when you go out to markets like the Philippines and Indonesia, you observe different behaviors… Many consumers in these markets purchase mobile minutes in advance (so-called prepaid offerings). They might have SIM cards from various providers and switch from network to network depending on the time of day to save money. It is common in India to initiate but not connect a call to send someone a message. RIM’s offering is well suited to the realities of these markets.

Innovation leaders should take three lessons from RIM’s continued success in significant portions of the global mobile phone market:

1. Quality is a relative term. Never assert that a product or service is good. First, determine the job the particular customer is trying to get done, how the customer measures performance, and the constraints they face.
2. Spend time on the periphery to escape the availability heuristic. If the only data you receive is from core markets and core customers, you might miss the most important trends.
3. Closed systems have their advantages. RIM has plenty of problems, but an interdependent, proprietary system allows it to do things that more modular systems simply can’t.”

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