Los Angeles, CA – August 1, 2014 – CitizenNet’s optimization suite QuickSight, which delivers innovative analysis, and visualization solution for marketers, was recently named as a finalist in Nielsen’s Challenge for Facebook’s Preferred Marketing Developers (PMD) Program. This spring, twelve PMDs from around the world descended on London and Menlo Park, Calif. for two day-long challenges to demonstrate their digital media software and marketing expertise. The challenges included integration of the Nielsen Online Campaign Ratings™ reporting application programming interface (API), among other components, to create better processes and a more seamless experience for brand advertisers.

Many brands struggle with efficiently finding and converting new customers from Facebook. Talking to your existing page fans is efficient, but there aren't many new customers in there. Facebook has very detailed targeting, but how do you choose from the zillions of options to find the attributes and segments that will convert? CitizenNet solves this problem with some pretty sophisticated technology and numerous patents in natural language processing, semantic analysis, and machine learning that allow us to predict audiences with "Un-expressed Affinity" that will respond to your message. Using some new tools from Facebook, we've also put together a "Playbook" that provides actionable insights for any brand (whether or not they use CitizenNet) and gives a tangible example of our methodology. Facebook recently released a new Audience Insights Tool that allows you to gain amazing insights around any audience NOT just your fans. This tool is fundamental to the Prediction and Discovery aspects of this Playbook, and the Playbook provides an in-depth look at how to get the most from this free tool. The full Whitepaper is available as a free download on our site at this link. The Facebook Audience Planning and Purchasing Playbook. You'll get a zip file with the pdf as well as an Excel Worksheet with built in formulas for scoring audience clusters and budget planning. Take a look and let us know what you think!