How Sportu2 started their logo design journey

Company name

SportU

Overview

We are a new Social Sports Site developed to bring together and unite all types of sports fans. The goal is to create the ultimate free platform for sports fanatics everywhere to come together and boast, vent, discuss, communicate, post photos, videos and interact with others who share the same interest.
Beta Testing will begin in two weeks.

Tell us a bit about who you are and the people you reach

18 to 40 year old men. But truthfully it is for anyone who loves any type sports.

Requirements

See the Logo we currently have at SportU.com
Please see attachments.
The profile pages of the site can be change, please take this into consideration.
The U with the two dots over it must remain....they represent brand identity.
They represent two people in head to head competition.
This U with the two dots will be used in the Logo and as an individual stand alone marketing item.
But we are open to all ideas that incorporate this.
The design must be bold, edgy, masculine, aggressive, unique, clean.
If you have any questions...please feel free to ask.
Thanks,
SportU.com LLC