In short, things inside Digg are going to look a lot different
soon. And Williams, a former Amazon exec, is clearly in charge of
whipping Digg into shape -- product-wise and financially -- and
eventually finding a buyer.

For a cool, creative type of guy like Kevin Rose, that just might
not be as fun anymore. It's been a long time since he was the
BusinessWeek cover boy who "made" $60 million, and Digg is old
hat. Meanwhile, Rose has the connections, the credibility, and
the money to do whatever he wants, whenever he wants.

We'll try not to read too much into this, but on Kevin's Twitter profile, it
lists him first as a "Tech angel investor," and then "Founder of
digg.com, wefollow.com."

If Rose now wants to focus on his angel investments, and helping
other entrepreneurs make great products, versus the nth
redesign of Digg, no one would blame him. (Yes, Digg without Rose
is probably worth less than Digg with Rose. But what's Digg worth
now, anyway?)

So don't be surprised if one of Digg's next departures in the
next several months is its iconic founder.

We've reached out to Rose for comment, and will update if we hear
back.