(Guardian (UK) Via Acquire Media NewsEdge) The people behind a Birmingham online business that left of trail of unhappy shoppers last year have set up a new website - which is starting to attract similar complaints.

Several readers have contacted Guardian Money after making purchases from WAEplus.co.uk - which sells discounted electrical items, toys and other products.

They have complained about items failing to arrive and a lack of promised refunds.

This time last year Guardian Money was receiving scores of similar complaints about a sister website, WeAreElectricals.com. At one point, it was by far our most complained about firm.

Based at 180 Newhall Street, Birmingham, it offered electrical goods at very tempting prices, but left a trail of unhappy shoppers who hadn't received their items, or refunds.

At one point the company asked customers to send bank transfers when it had its credit and debit card processing facilities suspended.

Fast forward a year, and the complaints are coming in again - this time about WAE+. It also lists its HQ as 180 Newhall Street and boasts the same directors - Ben Slater and Darren Cresswell - as WeAreElectricals.

It has a huge list of items for sale, again at attractive prices. Currently, if you type Lego City Advent Calendar into Google - WAE+ comes up as the cheapest (pounds 15.63) by some margin.

However, before you hand over your card details you may want to read what its customers are saying.

There are several unhappy users posting experiences on the MoneySavingExpert forum. It is a similar story at Reseller Ratings.

The company issued a statement saying it is "not the same" as WeAreElectricals.

"The company wanted to branch out so created WAE+ which also sells toys, wholesale food and drink, and office supplies. It has served 27,000 customers in its first year of trading.

"There are many positive reviews on the internet for WAE+ We are here for the long haul and aim to be a very successful online retailer."
Captions:
Website woes: unhappy customers
(c) 2012 Guardian Newspapers Limited.