Last week, the Web Success Team launched a new direct response niche marketing website for legendary music icon Pat Boone. For My Country is the title of a unique historical DVD about the National Guard, documenting its service to the nation from the Revolutionary War to Iraq.

Patriotism, Value and Excitement
The focus of this site is to pay tribute to the Guard by telling its story in the For My Country DVD and to donate a portion of the proceeds to the veterans. The online branding and development of this niche marketing site includes descriptions of the products, supporting testimonials, a video trailer preview, an audio by Pat Boone, an endorsement by the well respected Dove Foundation for family entertainment, and a donation to the Paralyzed Veterans of America with each purchase. This niche site offers the visitor a clear, concise message, patriotic branding, exciting value with bonus material, and a bundled product offer along with celebrity endorsements and charitable contributions. Visitors landing on the site should get a real sense of patriotism, value and excitement.

Very well put. This is a great article.
Does it make sense to use online and/or direct response marketing techniques as a building contractor?
The truth is, every business is different. And only you can answer that question for your business. But here are my thoughts on the subject: Referral marketing is obviously the cream…

I’ve seen it many times. A new entrepreneur is excited because their website just went live after weeks, or even months, of hard work. But the excitement doesn’t last long when they see that they have yet to make a sale. Or maybe they’ve only made one or two. They’re not covering their expenses, and they’re certainly not making enough to live on.

Walk into a shopping mall and at the ends or in the corners are usually huge big-name stores. These are anchor units, the flagships of the mall. For many people they are a destination on their own, or a big part of the decision process in choosing where to go. The smaller units fill in the gaps, gaining walk-by traffic as people move from one ancho