With twenty-five years in software strategy, marketing, sales, and business development, Theresa O’Neil has led marketing and business strategies that have grown an 11 person start-up to a $1B powerhouse and positioned two other software companies for successful acquisition. Equally comfortable in start-ups, mid-size companies, and global technology leaders such as IBM, she brings together people and resources to drive success. Theresa has hands-on and executive experience in sales, marketing, and business development.

As the former SVP of Business Development for a Gold Certified ISV Partner, Theresa established and led the channel partner program, attaining Microsoft Gold Certification, delivering a Certified for Microsoft Dynamics CRM solution, and executing a partner plan that continues to drive incremental revenue. Theresa is also a student and teacher of yoga and meditation and leads meditation workshops for ISVs and other organizations to improve personal health and well-being and to boost productivity and reduce costs for businesses. Read more.

Diana Kreklow, President of The Kreklow Group

Enthusiastic and insightful, Diana Kreklow cut her business teeth in sales and sales management at some of the world’s best organizations including Microsoft, IBM, Attachmate and Computer Associates. Her responsibilities included the development and management of partnership strategies, business and solutions development, marketing innovation and performance reporting. Able to skillfully navigate the challenges facing both smaller partners and some of the largest ISVs, Diana has successfully built programs that include alignment with market leaders such as IBM Global Services, Accenture, McKinsey Consulting, Cap Gemini, Hitachi, HP and Dell. Her industry experience includes Financial Services, Distribution, Healthcare, Public Sector and Manufacturing. www.thekreklowgroup.com

Gail Mercer MacKay, President of Mercer MacKay Solutions

As President of Mercer-MacKay Solutions Inc., Gail Mercer-McKay is a successful entrepreneur who brings over twenty-five years of Sales & Marketing experience to emerging technology and start-up organizations. Working predominantly in the Microsoft channel for fifteen years, she has an extensive network in the Microsoft community. For almost five years prior to founding Mercer-MacKay, Gail was Vice President of Business Development for a Gold Certified ISV that produced enterprise software, architected on the Microsoft platform. Gail is a speaker at trade shows and events and a contributor to trade and consumer magazines. www.mercermackay.com

About Artha Communications

Artha Communications™ is dedicated to building the prosperity of software companies through improved marketing, business planning, partnership programs, and meditation education.

Prosperity incorporates not only a career and material wealth, but also health and wellness, pleasure in what we do, and a connection with what’s in our core. How prosperity is defined varies for every individual and company.

Led by veteran software executive Theresa ONeil and focused exclusively on the software market, Artha Communications helps software companies envision, plan for, and embody their version of Prosperity.