News Corp advertising revenue falls

NEWS Corporation has reported a big lift in net profit despite a weak result from its Australian newspapers because of poor advertising markets and the shift of readers online.

Local mastheads, such as News Ltd publications The Australian and Melbourne's Herald Sun, as well as its pay-TV provider Sky Italia, were two businesses that were "clearly feeling the impacts of economic woes", News Corp chief operating officer Chase Carey said.

News Corp said its publishing unit, which included its Australian and UK newspapers and book publisher HarperCollins, reported first-quarter earnings before interest and tax (EBIT) of $US57 million ($A55.26 million), down 48 per cent from the prior corresponding period.

Publishing blotted what was otherwise a strong first-quarter result, with net profit for the three months to September 30, 2012 of $US2.23 billion ($A2.16 billion), more than triple the $US738 million ($A715.50 million) achieved in the prior year.

Net profit, which came in a little above market expectations, was boosted by the sale of News Corp's stake in software company NDS in July 2012, which produced a $US1.4 billion ($A1.36 billion) gain.

Market players cheered the result, with News Corp the best-performing stock on the S&P/ASX50, climbing 3.25 per cent, or 76 cents by 1555 AEDT.

While the results did not break out the performance of its Australian arm, News Corp said there were lower advertising revenues across all publishing divisions.

"In Australian publishing, the decline in display and classified advertising has clearly hit these businesses," Mr Carey said during a conference call with analysts on Wednesday (AEDT).

"As discussed previously, we have major plans already being undertaken by our management team to address these shifts."

In June, News Ltd chief executive Kim Williams announced plans to reduce staff, consolidate its newsrooms and cut its 19 divisions on Australia's east coast to five over the next two years.

Part of the restructure would result in a "one city, one newsroom" concept, with News Ltd's metro daily, Sunday and community publications run as one unit.

Mr Williams did not put a figure on the number of jobs to go.

"It seems as if the publishing business in Australia is struggling with little signs of a turnaround," Morningstar analyst Michael Corty said in an email.

"Given the small size relative to the whole company, I don't think it is a big deal for the overall business."

News Corp booked a further $US67 million charge related to the costs of the ongoing investigation into the phone hacking scandal in the UK, which resulted in the closure of the News of The World tabloid.

This was on top of the $US224 million incurred in 2011/12, relating to legal fees and compensation, among other things.

The company planned to split its entertainment and publishing units into two separate businesses.

News Corp chief financial officer David DeVoe said EBIT was expected to grow in the "high singles to low double digit range" in 2012/13, from an adjusted $US5.6 billion in 2011/12.

The guidance was unchanged from three months ago.

News Corp's cable network programming division was again the strongest performer in the diversified media group, with first quarter EBIT rising 23 per cent to $US953 million.

Its film and television divisions also posted earnings growth.

News Corp said total first-quarter revenue was $US8.14 billion, up two per cent from $US7.96 billion in the prior corresponding period.