Whether you're importing or exporting, you have to develop a market strategy, learn the process and regulations, understand the nuances of culture and customs, and be committed to making it work to be successful internationally.

Importing drugs into the UK is highly attractive for several reasons: the relatively high prices of domestically supplied drugs compared with European counterparts makes parallel trade a viable and profitable enterprise; government incentives encourage pharmacists to source and dispense parallel-traded drugs through the clawback scheme; and the legal and regulatory framework to import and redistribute drugs within the EU is centralized in the UK.

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