On Thursday, March 31st, Scientific American's Custom Media Group will host a forum with some of the most highly regarded scientists, policy officials and journalists to examine the challenges that coincide with science journalism.

I cannot recall a situation more emblematic of the challenges of science journalism than the one pointed out to me by my physician during an office visit about five years ago. Knowing that I worked in the science media field, he presented me with two articles he had clipped from two different national daily papers, both published on the exact same day. One headline, from the
New York Times, boldly read, “Extra Vitamin D and Calcium Aren’t Necessary, Report Says.” The other one, from the Wall Street Journal: “Triple That Vitamin D Intake, Panel Prescribes.”

While the irony was self-evident and humorous (he later hung the pair on his wall, with the identical dates highlighted, as a quiet homage to the absurd), the juxtaposition revealed much about the complexities within the ecosystem of science, science journalism and the messages the “informed” public receives.

Daunting is the task of a good communicator of science and the burgeoning technological solutions poised to help humanity. To explain complex concepts to a lay or non-specialist public, a journalist must (in addition to many other things) be clear and concise, able to hold the readers’ or viewers’ attention, demonstrate why the topic is of value to understand in the first place, and of course be as accurate as possible.

The trickiness of “accuracy” is perfectly underscored by the conflicting headlines about vitamin D intake. As it turns out, even experts can disagree on what constitutes valid proof when it comes to nutrition and supplements. In this case, scientists who insist that the only acceptable standard is the randomized clinical trial, which compares an intervention against a placebo, were likely to find vitamin D levels for most Americans adequate. For other researchers, epidemiological studies, which compared the health of populations who take vitamin D supplements with those who do not, clearly showed a benefit to higher levels of vitamin D.

Of course, even when experts generally agree, and there is broad consensus among the scientific community on an issue, the public may receive mixed or unclear messages. “Balance”, as defined in other kinds of journalism with equal weight given to opposing viewpoints, is a different animal in the world of science. While critics of a policy or research should of course be given a voice, the scientific weight of that voice should be commensurate with the number and credibility of scientists it represents.

In a unique and provocative forum from Scientific American’s Custom Media Group coming Thursday, March 31st, and webcast live from the National Press Club, we examine the challenges and complexities in this incredibly important arena, with some of the most highly regarded scientists, policy officials and journalists. Guests include climate scientist James Hansen, NIH’s Anthony Fauci, Marketplace Morning Report’s David Brancaccio, science reporters Keith Kloor, Tamar Haspel and Julia Belluz, and many others. The event will be moderated by John Rennie, former editor in chief, Scientific American. Sponsoring the forum are GMO Answers and
Johnson & Johnson Innovation.

We are thrilled, as always, to move the conversation of science and technology, and its value to the public forward. Without a clear path toward understanding the complexities of our world and its problems, we will be in no position to adequately evaluate or prioritize the fixes.

GMO Answers is an initiative committed to responding to consumers’ questions about GMOs and how our food is grown. Its goal is to make information about GMOs in food and agriculture easier to access and understand. Experts donate their time to answer questions in their area...