Monday, October 29, 2012

We had the most unreal trip going to New York and experiencing the launch event. We met up with the Maison Martin Margiela team for a private viewing of the collaboration. They were wearing chic lab coats and telling us about the construction of each piece and the inspiration behind it. It was thrilling trying on the collection that we have been coveting for sooo long! We then met with Margareta Van Den Bosch, the Creative Advisor of H&M. She is soo sweet and inspiring! She explained how they wanted to do a Re-Edition of the iconic Maison Martin Margiela pieces for H&M. We got asked to host the red carpet which was going to be live streamed for the H&M facebook page during the launch event! We were sooo excited! To get ready for it, we met with the H&M Sweden team and went over to 5 Beekman where the party was being set up. We got to see the building that had been abandoned for 30 years in the daylight (behind the scenes) and got to see the production of how the building was being assembled for the event. The brilliant Etienne Russo turned the old building into a chic, deconstructed Art masterpiece! It was filled with Art, interpretive dance and lights. As the night came into full swing, we were on the red carpet interviewing Renzo Rosso, Mena Suvari, artist Daniel Arsham, Etienne Russo, model Hanne Gaby Odiele and Kanye West. Over 2000 people attended and it was nine floors of party rocking! It was a night to remember. Everyone snapped up some amazing pieces from the collection! To see more pics, check out our instagram @Beckermanblog and scroll below to see the video's on You Tube, as well as us on the red carpet for the live stream.
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Ooooh, you lucky girls! Looks like so much fun, especially getting to try on some of the fab pieces like the "belt" leather jacket (WANT!) and the glove bags. I wonder if H & M in Toronto is going to get many of the pieces?