Machine learning is virtually everywhere behind the digital advertising scenes. There have been a number of ADKDD workshops in conjunction with KDD, one of the oldest machine learning conference. The advertising environment is (for the better or worse) very data rich, and the rise of programmatic buying and selling of ads in real time has provided ample opportunity for machine learning to play a key role. For a one hour overview, please see my recent talk at the Institute of Advanced Study here.

For the most part, machine learning is being applied to a number of different components of advertising: