Five days ago when Sir Fedora posted his inaugural YouTube video, all he asked for was one like. Now he has more than 23,000 subscribers on his YouTube channel and thousands of Twitter followers — and the numbers are still climbing.

But let’s break down his viral fame. It all started with a plea for “one like.”

“If we could get a like one this video, [I] will know that people are watching me. A new subscriber would make me feel so happy because I know there are a lot of YouTube channels out there that just blow, they like never made it,” Sir Fedora said in his inaugural post.

“It’s guaranteed, if you do subscribe, it’s going to be worth it,” he added.

Watch his first video:

The next day, Sir Fedora graced the Internet with his excitement over getting his one like.