Google AdWords) in conjunction to maximize first-page-of-the-search-results exposure. Understand Google AdWords quality scores? Discover the answers to these questions and many more here in 17 of the best AdWords and SEM guides of the past year. AdWords Guides, Tips & Tactics. Little Known Ways To Increasing CTR And Quality Score by Certified Knowledge.

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SAZBEAN

JULY 20, 2010

[Adwords, Analytics] Google Basic Keyword Research Tools for Your Site

Adwords. Here are some free, good tools, from Google for doing basic keyword research: Google Analytics – Keyword Report. Google’s Webmaster Tools give you a look at the keywords the googlebot attributes to your site (with their significance), as well as when your site shows up for search queries (and information about how often it was clicked and for what keywords).

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RECENT POSTS

JUNE 5, 2015
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MARKETING ACTION[Adwords, Analytics] How to Perform an Onsite Audit for SEO, Part 2: Do the Analysis

Google found that "calls are not only an important channel for research and transaction, but even the presence of a phone number in search results can strongly influence the percept of a business''s brand.". - 63% of consumers searching for auto parts and services would be VERY LIKELY to use click-to-call. - 60% of those searching for care rental information use click-to-call. - 76% use call features to make an appointment for local professional services. - 61% of people say a call is not just important for research, but for purchases. Third, deep call analytics are critical.

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BLOG MY CALLS

AUGUST 7, 2012

[Adwords, Analytics] 5 Keys of Mobile Click-to-Call Campaigns

Instead of paying Google Adwords for a click, you pay them for the calls they generate. Well, analytics and call tracking data we’ve pulled from hundreds of thousands of phone calls show that leads generated from inbound phone calls are 12 to 15 times more likely to convert than leads from web forms. CTR increases when call-specific language is used in ad copy. Results.

In this article, we present you 5 important tools essential to Baidu PPC Advertising: The Baidu Keyword Tool, Bid Estimate Tool, Search Terms Report Tool, Baidu Analytics and The Baidu Editor. Typically, online marketers submit a “core keyword” for which the Baidu system will display relevant keywords based on account information on the keyword tool homepage. Baidu Analytics.

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MARKETING ACTION

JUNE 5, 2015

[Adwords, Analytics] How to Perform an Onsite Audit for SEO, Part 2: Do the Analysis

Our first post gave recommendations for the type of data you should use to inform your technical onsite SEO audit. Some of the best information for an audit is given to you directly from the search providers themselves. The webmaster tools that both Google and Bing provide gather amazing information about the search health of your site. But what’s next? Let’s get started!

So how do you run a really awesome mobile click-to-call campaign. 1) Separate Mobile Adwords Bidding and Campaigns. Separating campaigns in Google Adwords can increase click-through rates (CTR) by 11.5 Google Adwords allows you to do this. 2) Use Call Tracking. On the other hand, a call tracking number can provide you call data, conversation analytics, close rate data, conversion rate data, marketing ROI information, agent sales performance data, and a host of other information. Read about Conversation Analytics here. That''s fine.
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[Adwords, Analytics] 19 New Featured Sources on the B2B Marketing Zone

SazBean ( Social Network Analytics Measurement Social Media ). SEM & SEO & PPC & CTR. Adwords. As always, I would highly recommend subscribing to the B2B Marketing Zone to keep a steady flow of information from the more than 60 top sources we have participating in the site, and would love your feedback! The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. Sarah Worsham ( @sazbean ). June 7, 2010. March 18, 2010. Customers.
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[Adwords, Analytics] 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

The concept is simple, do everything you can to achieve the highest Quality Score that you can (no matter which of the major engines you are advertising with – Google AdWords Quality Score , Bing mentions Quality Score.) The higher your CTR, the better your quality score will be – but don’t sacrifice ROI/Conversion Rate! 2. There are no guarantees that your industry will have this same behavior, so make sure to observe what happens in a typical month, and do you balloon experiment with an analytical mindset. 5. Check out all the benefits ! b2bmarketing
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