At SnapRetail, it is our mission to help independent retailers reach their customers, build their brand and grow sales through smart online marketing. In an effort to support our customers, we welcome an exciting addition […]

Instagram has become one of the most popular social media platforms among people of all ages, and savvy businesses are finding creative ways to tap into its potential as a new marketing channel. Keep reading […]

You’re busy playing Santa: listening to gift requests, helping nice and naughty customers, and wrapping gifts to be delivered on Christmas Eve. So who has the time to promote your store through online marketing without […]

Twitter has become one of the most popular social media platforms, where people share their thoughts in 140 characters or less. This kind of communication is happening between 500 million Twitter users more than 340 […]

Most of us automatically recognize the golden arches, Nike’s swoosh symbol, the apple for Mac products and what they stand for. Branding isn’t only important for big name companies, but also a responsibility for small […]

SEO (search engine optimization), is one of the hottest acronyms in the online marketing world right now. When you have good SEO, search engines like Google will place you higher in their rankings. High search […]

Small businesses are using Twitter as a place to interact with their customers and community, a supplement to their customer service and a place to market their store.
It is clear that Twitter is essential for […]

Personalizing customer emails can help you build loyalty and strengthen relationships with your customers. That’s why we’ve added new features to make it easy for you to collect customer information, create lists and send beautiful […]

Sending marketing emails to your customers from Outlook, or any other personal email service provider, may seem innocent enough. No harm, no foul, right? Actually, it’s quite the opposite. Not only does it violate major […]

Ah, July! Long summer days, cookouts and campfires. Fireworks, celebrations and the red-white-and-blue. It’s the time of year in which we reflect on what it means to have our independence as a nation. But for […]

Craving a pick-me-up to turn up your day, you find yourself in front of a vending machine. Browsing the vast selection of goodies, you make a selection and add money to complete your purchase. Within […]

Great customer service is essential when it comes to building an excellent reputation for your business. According to customer service speaker Shep Hyken, 78% of consumers have decided not to go through with a purchase […]

Your customers, current and potential, are searching for your business online whether you realize it or not. When they ask a friend for your store’s phone number or address, their response is almost guaranteed to […]

Another day brings with it another change from Facebook. This time, it’s affecting the overall look and feel of your Facebook Page on desktops. So what are the most important changes you need to know […]

More than 16 billion photos have been uploaded to Instagram since its inception, quickly earning recognition as the number one photo sharing social network. Retailers around the world use Instagram to share photos of their […]

The days are getting longer and new products are arriving in your store daily. What better way to turn up the sunshine on spring than through your store, email and social media channels? This month, […]

Just as you have a specific vision for your store’s brand, colors, fonts and overall look and feel, the same goes into creating the email templates you see and send through SnapRetail. This month, we’re […]

Small Business Saturday was created in 2010 by American Express to encourage customers to shop at small, local stores. From there, the event grew. In 2012, Americans spent an estimated $5.5 billion on Small Business […]

After many years of skepticism, Facebook has proven to be a successful marketing vehicle for thousands of store owners. Whether it’s through relationship building, exclusive promotions, product announcements or direct sales, Facebook is full of […]

It’s no secret that brick and mortar stores are in some serious competition with e-commerce sites. Shoppers can now fulfill all of their needs with the click of a mouse. But where e-commerce companies compete […]

This post was originally published by Independent Retailer and featured as the cover story in their June 2013 print edition.
It’s natural for society to push back when change occurs. We all become accustomed to our daily […]

You already know Facebook is an important component to your marketing plan. You spend many hours each month posting, but how do you know if your posts are effective? Facebook Insights is a comprehensive, free […]

As the diverse collection of online media continues to grow at lightning speed, many independent retailers have begun to question the value of maintaining their presence in traditional marketing. They know cultivating a strong online […]

Years ago, your big-box competition had a monopoly on advertising. They inundated potential customers with 30-second television spots highlighting their low prices and must-have products. They followed up with billboards showcasing a season-specific product that […]

You thought your customers were passionate for Pinterest, just wait until they discover the latest improvements to the fastest growing social network. Pinterest recently unveiled a new set of features that inject pins with additional […]

Have you ever found yourself in the midst of a marketing campaign promoting an upcoming event when you realize your results are nowhere near your target goal? You have built a marketing campaign and shared […]

If you’re hosting an in-store event, it’s not enough to promote it solely through email. To attract the most customers and thus maximize profit, it’s crucial to promote your event through a variety of channels. […]

Building customer loyalty through online customer appreciation is essential in nurturing long-time relationships. Connecting with your following both online and off will keep your brand top-of-mind when customers are looking for something specific.

So you’re back for more online customer appreciation tips to get your social following buzzin’ about your biz. If you’ve implemented the tips from Part 1 of this series then you’ve learned how valuable positive […]

Visuals are stimulating. Rich photography and colorful graphics have the ability to catch your attention during the busiest time of day but may not be able to hold it. Text can be boring. Bulleted sentences […]

Small business owners are often on a tight budget. A mobile POS system can be a cost-effective way for small businesses to complete necessary business processes while streamlining the checkout process and increasing customer service. […]

If your retail location is not on Pinterest by now, you are missing out on a chunk of highly connected consumers. Consumers are collecting, interacting and gaining inspiration from local stores through Pinterest. If you […]

We’ve done something at SnapRetail that we hope saves our retailers time: find the right words for them. Through our pre-written social media and email posts, we’ve taken care of that age old question, “Well… what do […]