One Crazy Dude blabbers on Life, Architecture and Business

Tag Archives: Marketing

I Now Stand Here by Arch Ian Jay Bantilan

Three years into this goal, feeling battered is an understatement.

Written August 31, 2013 after HRM MBA Class.

I now stand here in this wide field in the University where I have grown, studied and learned when I was a kid. Where I gaze, used to be endless fields of grass fenced by Eucalyptus, Pines and the eternal sky. Now I see fields of green disciplined by constant mowing for the purpose of Sports. This is a game of strength and will of which no other use of body but head and foot. In this Grandstand, I have witnessed formidable teams and mythic clubs who battled for supremacy in this arena.Continue reading →

How do you SWALLOW an Elephant? The same way your eat a Cow – one Bite at a time. Guerrilla Marketing allows to you to take on the Big Guys with limited resources. But boy – you’re in for a rough ride!

The Company Motorola Inc., was one to develop the Strategy in the 1980’s and provided Six Sigma training and Consultancy services. They Described Six Sigma as “At Motorola, we think about Six Sigma at three different levels: 1. As a Metric, 2. As a Methodology, 3. As a Management System. Essentially, Six Sigma is all three at the same time.”

Six Sigma Logo

I. Six Sigma as a Metric.

The term “Sigma” is often used as a scale for levels of quality for a product. Examples for this, using ‘Six Sigma’ is “6 defects per one million opportunities” (DPMO). Six Sigma started as a defect reduction effort in manufacturing and was then applied to other business processes to improve those businesses.”

II. Six Sigma as a Methodology

As the philosophy evolved, Six Sigma placed less emphasis on the literal definition of 6 DPMO, or counting defects in products and processes. Six Sigma became known as a business improvement methodology that focuses an organization on:

Over the past couple years the Facebook Pages and Groups products have moved closer together, forcing marketers to ask themselves: which one should they use? After writing a complete guide to Facebook Pages, we thought it would be useful to highlight Continue reading →