Panasonic Claims Its New 4K TV Will Deliver "Plasma Quality with LED Technology"

Panasonic's Plasma TV business may be dead, but according to Panasonic Consumer Electronics President, Julie Bauer, that doesn't mean Plasma-quality TVs are dead. The company unveiled a new 4K TV at CES 2014 today, which Bauer claims will deliver "plasma level quality with LED technology."

Panasonic means to deliver on Bauer's claim through its new Life+Screen technology. At Panasonic's press conference at CES 2014 today, Bauer showed off the new 58-inch TC-AX800U 4K TV by displaying a color chart comparing the TC-AX800U with Panasonic's ZT60, one of the company's most highly rated Plasma sets. The chart showed that not only does the new TC-AX800U match up with the ZT60, it actually surpasses it in terms of color reproduction.

The 58-inch set will be available soon, with a 65-inch model coming in Q1 this year. No pricing has been announced yet.

Panasonic also announced a series of 1080p TVs including the TC-AS530U, an entry-level Smart TV, and one entry-level dumb TV, the TC-A400U.