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Dead Space Extraction Sales Slow, Analyst Points to Poor Marketing

Sales of Visceral Games' Dead Space Extraction--the Wii rail shooter adaptation of the original Dead Space--have been unimpressive following its September 29 release, leading one analyst to blame a lackluster EA marketing campaign.

The game sold only 9,000 copies in the US between September 29 and October 3, according to NPD sales data.
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"Electronic Arts didn't market Dead Space Extraction as much as it does with other titles," said EEDAR analyst Jesse Divnich to Edge.

"The success or failure of a Wii title usually correlates directly to marketing spend," he added. "If Electronic Arts spent little on marketing, I am sure the sell through was no surprise to them. So I do not believe sell through was a disappointment to EA."