Selling Made Simple

Learn how to identify and sell to your customers by developing your whole product and whole customer. The whole customer consists of several consumer avatars and each should be approached differently. The whole product is how the consumer perceives the use and value of your products and services. Attendees will learn how to use the consumer’s perceptions to sell their products and services. Join us and learn to identify how consumers make decisions based on perceptions and lived experience. Discover how to apply behavioral constructs to persuasive messaging and the value-add for consumers.

Speaker(s): Michael Barbera

Co-Sponsor(s): Station Square

Fee: No Cost

Lunch will be provided courtesy of Station Square. Reserve Yours Today!