Marketing

As another year of Money, Mindset and Marketing is fast approaching, it never fails to surprise me how much time and effort goes into planning and hosting a live event.

Hosting an event can be a fantastic way to build your brand, establish stronger relationships, and gain credibility in your space. Events are fun because people come together in person, and that creates much better opportunity for connection. Having said all of that, when you transition from a small event to a planning a big event, you need to be prepared to play in the big leagues!

You wouldn’t think that a Shark would tell you that it’s important to make your customers feel special but that’s exactly what Daymond John, the CEO and founder of FUBU, and regular contributor on Shark Tank did when he spoke at the Archangel Summit in Toronto.

He talked about valuing your customers, communicating with them regularly and doing things to make them feel special. He spoke about picking up the phone and calling your customers on a regular basis, to say hello or wish them a happy birthday. Even if you get voicemail, a message from you is always going to be more powerful than an email or text message.

People often think that selling is BAD. When in fact, the best salespeople are those who do a really good job of serving others. They don’t even have to try to sell because it’s so natural to them that people just want to buy.

A few years back, I wasted almost an entire year of business growth on a project to create passive income. Let me explain…

I hired a coach for a healthy five figure sum and told him I wanted to create some passive income. At the time, I had a bunch of ebooks, and a few online programs that most certainly should be making me rich while I slept. This guy knew how to do this, he was smart, came with raving endorsements and all in all was a great coach and mentor.

Let me explain…

Although you might have the best of intentions, some of the things you’re doing on messenger may be diminishing your credibility and causing you to lose, instead of attracting potential clients to your business.

If you’re doing any of the following things, it’s time to stop…immediately:

Suddenly you’re in a panic. Your cash flow is at an all-time low, and it’s been ages since anyone inquired about working with you.

You’ve been so busy with your head down working in your business that you’ve forgotten to work on your marketing. There are a bunch of reasons why you’re not attracting new business. Let me tell you what they are and one simple secret that can help you to never be in this situation again.

The goal of social media is to accelerate your visibility so that more people know, like, and trust your business, your brand, and you as a person. The problem today is too many marketers are doing the exact opposite. You are diluting your visibility instead of amplifying it.

Recently a consultant who I advise asked me if she should start a Podcast. My response (which is the usual response to everything) was…

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