Tinder isn't a traditional startup since the majority of it is owned by IAC. But like many young companies, it began as a fledgling idea under another name, Match Box.

What was Tinder like when it was first devised in 2012?

TechCrunch's Jordan Crook found an early Tinder pitch deck. Here's what the $500 million app was like when it was first starting out and how it planned to monetize.Tinder used to be called Match Box. The company changed the name because it was too similar to another IAC dating company, Match.com.

To demonstrate its idea, Tinder used a single guy "Matt" as an example.