August 4, 2016 Archive

The Olympic Games are an important global sporting event that is observed by billions of consumers around the world. The 2012 Olympics that were held in London had 3.6 billion viewers. That is a number that brands can't ignore, especially when it comes to engaging with consumers in emerging markets.
>>

When it comes to picking out the lunch boxes and jeans and school supplies for the 2016/2017 school year, parents may be looking at price, but kids are making the ultimate decisions. That's the takeaway from new Citi Retail Services data which found nearly half of back to school (BTS) purchase decisions are made by children.
>>

Despite the fact that email marketing has been around for more than two decades, brands are stilling finding it hard to connect - literally - with consumers. That's the takeaway from new ReturnPath data which found about one-fifth of emails aren't landing in customer inboxes.
>>

The Internet and mobile are now integral to everyday life, but more and more people in the UK are taking a step back from technology to re-engage with the real world, according to new research from Ofcom. >>