Business of Football Good for Texas Longhorns—So How About the Football?: It may seem strange to the rest of the world, but a standard is set when you’ve grown accustomed to being ranked at the end of the season.
People love their football in Texas; from pee wee through
high school, on into college, and of course the NFL. College football is
especially near and dear to the hearts of many with school affiliations often
going back generations.
With the demand for the game comes the quest for excellence,
something that the Texas Longhorns have been more than happy to be the picture
of for years. From the turn of the century up until Colt McCoy graduated
following the 2009 season the Longhorns were constantly in the hunt for the
national title, winning one and going to two in that span.
However, since McCoy left the program has fallen on harder
times. It suffered its first losing season since 1997 in ’10 and has failed to
finish the season ranked since ’0...

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