WOMEN'S RUNNING/TRAINING BEFORE

WOMEN'S RUNNING/TRAINING AFTER

MONTH AFTER FLIP - WOMEN'S RUNNING

-6% TO LY APPAREL

+1% RUNNING CATEGORY

- As the weather gets nicer and the traffic increases in the neighborhood, Bucktown will drive sales in this category by frequently updating mannequin styling, refreshing walls/table, and by mixing categories to show outfitting options

MONTH AFTER FLIP - WOMEN'S TRAINING

-23% TO LY APPAREL

-16% TO LY W TRAIN CATEGORY

- To ensure a win with SU17 flow 2, the training wall/platforms will be reworked to showcase different colors and wearable outfits.

WOMEN'S NSW BEFORE

WOMEN'S NSW AFTER

MONTH AFTER FLIP - WOMEN'S NSW

+31% TO LY APPAREL

- The women's NSW category consists of approximately 14 sku's. Much of the women's training category was worked into the NSW wall to remain looking full while also maintaining consumer interest.

MENS RUNNING/training before

MENS RUNNING/training afteR

MONTH AFTER FLIP - MEN'S RUNNING

+3% TO LY APPAREL

- Male consumer's have found the Bucktown's version of the "tops finder" to be simple and easy to shop. A majority of last month's top-sellers were located on the wall.

MONTH AFTER FLIP - MEN'S TRAINING

+4% TO LY APPAREL

+188% TO LY M TRAINING CATEGORY

MEN'S NSW BEFORE

MEN'S NSW AFTER

MONTH AFTER FLIP - MEN'S NSW

-5% TO LY APPAREL

- To get the win with men's NSW in Flow 2, pops of color from running/training will be utilized to draw attention to tech fleece, which is a consistent top seller.

What'S THE WoRD?

- The majority of Bucktown's consumers frequent the store. Almost every other consumer that walks in the door remarks on the flip. Mostly the comments made are neutral, but some consumers who have been shopping in the store since its opening inquire as to why we did it and what the process was like.

- One consumer remarked how the flip was just like, "Changing around the furniture in your bedroom."

- Athletes who work at the store have found consumer's comments to be helpful in the engagement process. It is a great conversation starter.

- The large mannequins statements have drawn consumer's in from the sidewalk outside and many consumers have asked for specific product on mannequin's in store.