02 May 2009

New media tools in plain English

Christine Bella, planner in JWT Japan pointed us to a delightful source: CommonCraft. For all those amongst us who feel we don't quite understand what some of these new things are all about, how they work and how we should make the best use of it all.

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ABOUT JWT

JWT is one of the oldest and most prestigious advertising agency brands in the world, and was the first to be associated with anthropology and the study of consumer behaviour. It’s also the first ad agency in the world to recognize and embrace the new reality that, with time at a premium, advertising needs to focus not on catching people’s attention, but on buying their time. www.jwt.com