Nike Zoom Trials

READY STEADY GO!

We created a consumer trial experience centering around a 5m diameter circular LED screen and a pair of self-propelled treadmills that can track speed data. Participants then got the chance to see if they could run fast enough to get on the leaderboard and become one of London's fastest.

STEPPING UP TO THE CHALLENGE

Upon entering NikeTown London consumers were greeted with an invitation to try on a pair of ultra-responsive Zoom Elite running shoes. Once fitted they were invited to trial their shoes.

CONTROLLING YOUR SPEED

Consumers were registered using an ipad for their trial and taken through a short induction warm up to get their heads in the game.

RAISING THE BAR

Once each participant had completed their speed trial they were sent an email providing them with their top speed and how they rank against London's Fastest. They could then share this with the world and prove their prowess via the shareable links.

A CONNECTED SYSTEM

A network enabled iPad app controller system, a high impact 5M diameter circular LED screen and a pair of self-propelled treadmills that can track speed data. The faster you ran the more animations were unlocked. Once each participant had completed their speed trial they were sent an email providing them with their top speed and how they rank against London's Fastest. They could then share this with the world and prove their prowess via the shareable links.

Tags

retail

retail experience

technology

animation

experiential

Digital

motion graphics

Clients

Nike

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