Because back in 2007, there weren't that many good Summer-blockbuster movies *cough* Spider-Man 3 *cough*, plus it was pre-Marvel Cinematic era, and they had pretty bad movies *cough* Spider-Man 3 *cough* therefore Transformers triumphed, fast forward 6-7 years we are now in an era where The Avengers is now a real worldwide movie phenomenon which is history-worthy along with a cinematic universe which delve into stories we could never foresee. I suspect most of the attention will go to Captain America 2 and Guardians of the Galaxy so people will want and crave more Avengers movies.

As well as that there's now the impending DC cinematic universe(should Man of Steel succeed), and then there's new Star Wars movies, I don't see how it can hold up anymore.

If this were to succeed they need to stop doing the stuff that made Battleship a terriblex9000 movie and a waste of space back in 2012.(excess Bay-plosions and unnecessary Human/Military screentime/Hot bimbos that are just there so Michael Bay can get laid afterwards by said chick/and most importantly little to no story)