FABTV: Matthew Williamson For H&M Needs a Change

FABTV: Matthew Williamson For H&M Needs a Change

Behold: Matthew Williamson's first commercial for his Summer collection. Directed by Johan Renck, who has directed music videos for artists including Madonna, Kylie Minogue, and Beyoncé, it explores the theme "We need a Change." The song itself was produced exclusively for H&M. It features the collection's perennial muse, Daria Werbowy, as well as model Elsa Hosk, and the designer himself — who lands on Earth via meteor surrounded by models in his Summer garb. It's a fun mix of silly and Euro flavor, check it.

I actually quite like it - I think as cheesy as it is and as unoriginal as the idea of someone unique next to a bunch of models wearing the same boring thing is, it's as a whole quote original and funny and bizarrely entertaining. my only question is: that last line - "Look what you've done." "Well I haven't done them all, yet." - supposed to be a sexual innuendo? haha, because that was all I could thing about...