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Joshua Boggs, creator behind the critically successful FRAMED, details the development methodologies used in order to submit to - and ultimately take home - as many awards as possible prior to release. This session will be a blunt and punchy look at the strategies and ideas FRAMED used to position itself as a must-have premium title at launch on iOS. Boggs will then reveal how this pre-release acclaim actually turned out for FRAMED, and how a weak launch was turned around - without a single update.