On a night, seemingly just like any other, the internet spun into a
frenzy of discord. The culprit was a photograph of a dress, and not
just any dress—#TheDress. Some people looked at the photograph and
saw white and gold; others saw blue and black. The resulting
confusion and disbelief from those...read more

When people contact their home or automobile insurance providers,
more often than not, it’s because they’re going through something
categorically unpleasant—maybe even nightmarish. Understandably,
those who’ve recently been involved in a car accident or incurred
serious home damage are likely to be...read more

Today’s focus: post event meeting planner surveys According to
Frost and Sullivan, the estimated hotel revenue associated with
meetings and events totals $103 billion. Therefore, it’s critical
that hotels provide meeting planners with a flawless and memorable
experience that will make them want to...read more

This Saturday is Valentine’s Day, which means that obvious and
sometimes expensive proclamations of love—greeting cards, roses,
chocolates, jewelry—will be everywhere. Whether you celebrate the
holiday or not, you can probably agree there are different levels
of observation among those that do. Some...read more

There is more to life than work! Marketers in the entertainment,
culinary and travel industries do their job with vigilance to
remind us what the good life really is all about. Surveys are ideal
for measuring the importance of lifestyle elements to our customers
and prospects. In order to do this...read more

Usage frequency is a critical variable to marketers. Frequent users
of our products and services tend to look and feel different than
lower frequency users. Understanding these differences can help
guide strategy that maximizes revenue and profitability. The
question at hand then becomes how do we...read more

With the holidays in full swing, retail stores are experiencing
their biggest rush of the year with holiday shoppers looking for
the perfect gifts for their family and friends. And retailers are
hoping for a major uptick in their sales. But, in order for that to
happen, they need to ensure they are...read more

For both B2B and consumer market researchers the question that lies
in the back of our minds is to what degree is our sample a
reasonable measure of the population(s) we are interested in? All
aspects of our projects can be spot on, but if the respondents do
not form a representative sample then the...read more

Tinder, the prolific online dating app that found its way onto the
phones of millions of Americans searching for romance in one form
or another, has revolutionized the dating scene for better or
worse. And it’s really a simple concept. The app integrates with
Facebook, pulling in users’ Facebook...read more

The cost estimates for replacing an employee vary widely depending
upon the nature of the role. Regardless, it is an expensive and
time-consuming task to recruit and onboard a new employee. Just as
we are concerned with customer acquisition and retention the same
thinking can be applied to...read more