Send communication ALL YEAR ROUND!

Katherine - posted on 01/01/2011
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Call me anti-Grinch.

I love when I receive holiday cards from vendors, colleagues and other business contacts. What I hate, though, is never receiving any other communication from them all year, and then when they finally do send a holiday card, there’s a promotion for a sale or a discount coupon. Really people, get a clue!

I received a holiday card today from a vendor that I haven’t heard from all year. Inside was a coupon for a discount on her service. So, she ignores me all year, doesn’t keep up with major changes in my business (like a new address), then tries to sell me something in her holiday card. Yuck.

The card went right into the trash.

Don’t these folks understand that sending the holiday card from the business, without any other marketing message, is a great way to market? It builds rapport and trust. It’s a subtle way to say:

“I believe in the power of abundance and relationships so much, that I don’t need to send you marketing messages at the end-of-year holiday season. Instead, I simply wish you joy, happiness and success in the New Year.”

Whatever happened to creating friendships with our clients, customers, vendors and other business colleagues? A holiday card is a chance to connnect, a chance to build rapport, and a chance to share warm wishes with another human being. Don’t smear it with crass commercialism. (Wait until AFTER New Years, then send them your offer!)

Hi Katherine. I couldn't agree with you more. I believe in building relationships with my clients, who are also my friends. Did you know that February is "Love Your Client Month"? Send them a card to let them know you care. I do.