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Dry Cleaners and Email Marketing

For people who have to wear formal clothes to work, a stop at the dry cleaners is a weekly (or even more frequent) ritual. Those who work in more casual settings visit the dry cleaners far less often, but when they do, it’s often in last-minute or emergency situations, from happy occasions such as a job interview or a wedding to somber situations such as funerals.

How can dry cleaners ensure they maintain their usual clientele while also making efforts to introduce themselves to new customers? A dry cleaners email marketing initiative is the way to go! The following are four tips on how to make dry cleaners and email marketing (http://www.streamsend.com/email-marketing-101.htm) work for everyone involved:

1.) The interactivity of a dry cleaners’ email marketing plan is unmatched!
Most marketing and advertising is a one-way experience. Customers consume it, or more likely, ignore the ads they read in newspapers or view or hear on the television or radio. Then of course there’s direct mail, which just gets thrown out most of the time without it ever being looked at. But with email marketing software, those who are utilizing the program can embed video in the body of the email. Show potential customers what they’re missing by filming footage of the dry cleaners’ equipment “at work” as well as testimonials from satisfied clientele standing with their freshly laundered clothes!

2.) The email marketing software (http://www.streamsend.com/email_marketing_software.html) is inexpensive, from start to finish.
Most dry cleaners are “Mom and Pop” operations that have a razor thin budget and margin for error, but the software won’t bust anyone’s bank account. Nor will the implementation cost much. Anyone who has any sort of computer experience at all can handle the software at every stage of the process. No additional staff will have to be hired to oversee or operate it.

3.) No other method of marketing or advertising approaches the direct impact of a dry cleaners’ email marketing plan.
Most marketing and advertising is disregarded or, worse yet, ignored. People are used to paying no attention to ads in newspapers and channel surfing whenever a commercial comes on the television or radio. But the email marketing software allows for quick customization of messages that are delivered straight to someone’s inbox. Adding the recipient’s name in both the subject heading and introductory greeting will greatly improve the odds he or she reads and absorbs the message. In addition, each message can be forwarded to family and friends who are seeking a dry cleaner, which makes this the present day version of word of mouth.

4.) Further enhance the dry cleaners’ email marketing campaign with social media.
Social media is all the rage these days, and with good reason. People are increasingly getting their news from outlets such as Twitter and Facebook. So why not tap into this phenomenon? Each dry cleaner’s email marketing message can be shared via Twitter, Facebook and other social media platforms. This will dramatically widen the scope of each message and make it far more likely a dry cleaner generates new business from this initiative.