Lou La Vie Selects JMPR Public Relations As Agency Of Record
Public Relations Agency with Established Leadership in the Automotive and Lifestyle Space to Handle Media Relations and PR for Miami-Based Luxury and Exotic Car Rental Company

WOODLAND HILLS, Calif., March 18, 2013 /PRNewswire/ -- JMPR Public Relations announced today that it has been appointed as the agency of record for Lou La Vie, the noted luxury and exotic vehicle rental company serving the Miami and South Florida markets. JMPR will be responsible for overseeing media outreach to expand awareness of the company on a national and international level.

JMPR will utilize its extensive luxury automotive industry experience, as well as its relationships within the business, lifestyle and automotive media to further strengthen Lou La Vie's relationships and raise brand awareness. JMPR will also work on media activities to promote Lou La Vie's expansion plans, new showroom and impressive fleet lineup.

"Lou La Vie has an assortment of vehicles to satisfy any car aficionado coming to Miami and they offer a customer experience like no other," said JMPR President and devoted exotic automotive collector, Joseph Molina. "As an enthusiast myself, I am excited to tell Lou La Vie's story and look forward to where this unique partnership may lead down the road."

About JMPR Public RelationsJMPR is a leading transportation and consumer lifestyle public relations agency based in Los Angeles with affiliate offices throughout North America. For 35 years, JMPR has specialized in building brands and raising consumer awareness for its clients. JMPR is a results-driven, strategic media relations firm whose core competencies include automotive, aftermarket, lifestyle, travel and consumer products. Select current JMPR clients include Bentley Motors, Bugatti Automobiles, Pep Boys, Royal Purple, Airstream Trailers, Barrett-Jackson Collector Car Auctions, Kampgrounds of America, Boyd Gaming Corporation, Piaggio Aero, Galpin Motors and Meguiar's Inc. Visit us at www.jmprpublicrelations.com or 'like' us on Facebook. For the very latest news on JMPR and its clients follow us on Twitter @JMPRNewsAlerts.

About Lou La VieCreated by exotic car enthusiasts for exotic car enthusiasts, Lou La Vie is a privately owned corporation developed to satisfy the growing demand for the rental of luxury and exotic vehicles in the Miami area. Located at 1444 Biscayne Blvd Suite 113 in Miami, FL 33132, the showroom is open by appointment only. For additional information on pricing and availability please call Lou La Vie at 1.877.595.4329 or visit www.loulavie.com.