Content Marketing Strategist

Column Five is seeking a full time Content Marketing Strategist to join our team. Strategists form an important function in the acquisition and retention of the accounts that can produce the most engaging and meaningful work at the agency. Responsible for translating clients’ business and marketing goals into long-term action plans, strategists bridge new business efforts with creative execution, and have the ability to make a great impact on the financial and creative success of the company. They mastermind account and campaign strategies, ensure strategic alignment during creative execution, and drive proactive recommendations based on ongoing tests, insights and in-market content performance learnings.

The responsibilities of a Strategist can include any combination of the following:

Create brand and content strategies as part of paid strategy engagements, working to balance client goals with agency priorities;

Lead the team to pitch and develop messaging/communication platforms;

Provide strategy support to ongoing strategy-led engagements or accounts to ensure continuity between strategy and execution;

Help win new business, especially by adding strategic thinking to new business opportunities. This may also include driving creative recommendations (often as part of an RFP process), devising and articulating brand and content strategies, defining distribution approaches, joining presale meetings with prospective clients, briefing internal teams;

We are looking for an individual who has experience building a content strategy from the ground up, who is familiar with common distribution tools and methodologies, the latest social media strategies, and who can research and write their tail off.

Qualifications:

2-5 years of content marketing strategy experience, preferably in an in-house brand or agency setting

Deep understanding of marketing mix and customer journey

Demonstrated understanding of content distribution strategies across various channels and platforms

Ability to execute with a high level of creativity and innovative ideas

Experience working on campaigns that include different types and formats of creative content like short and long form editorial to videos, webinars, podcasts, events and social

Data-driven mindset and understanding of how to measure the performance of various types of content marketing programs

Hypothesis-driven approach to growth and marketing

Excellent writing, copywriting, editing, and communication skills

About Us

Our company is relaxed, but we work at a fast pace. We thrive in an environment filled with competition, camaraderie, and collaboration. While we value sharp minds and professionalism, we like to surround ourselves with people who have a sense of humor and who understand what it means to be confident yet humble. We know how to get things done and have fun at the same time. We request the same from you.