Month: February 2010

You book your car in for its annual MOT, so why not your business words? (Are you sure they’re giving the right impression? Do they reap the desired results? Is your message being compromised by sloppy copy?)

While we can all ‘write’, copywriting involves so much more than simply penning a few well-crafted words. Before she or he writes, a good copywriter will spend a considerable amount of time researching the intended audience. They’ll make sure they understand buyer behaviour and how to craft your message in such a way that it really makes a splash.

Good copywriting can make confusing policies crystal clear. It can keep inter-company communications running smoothly through the careful use of words. And it can effectively sell a companys products or services to its customers.

So if you’re not sure your copy is quite right, email me a paragraph (up to 200 words) of your poorly prose and the “Word Doctor” will nurse it back to life. Think of it as a ‘Try Before You Buy’ offer. Then you can decide whether to give me the go-ahead if you have any text that requires editing, copyediting, rewriting, proofreading, indexing or researching.

Don’t have the time or the inclination to write your own copy? I can do it for you. Just follow this link and you’ll soon be on your way to owning copy that gets results.

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Want to use this in your ezine, blog or website? No problem! Just let me know. Ill send you a short resource box/bio to include.

Many of my clients and newsletter readers have taken advantage of my ‘heads up’ on the price increase of MediaMinister’s Using Online Marketing to Your Advantage home-study system. Some also wrote in asking for an extension on the ‘old’ price, before I revamp it into the fully ‘supped up’ version. You’re still sorting out post-Christmas debt, you said, and would like a little longer.

No problem! I mean we all need the help we can get, especially with the news that we’re not that far out of the recession as we’d been led to believe AND inflation is set to go up — again.