StationView Essentials

comScore provides the industry’s most granular local TV viewership information, matched with consumer purchase behavior, giving stations and agencies across all 210 U.S. markets the most precise picture of their viewing audience.

comScore StationView Essentials® tracks all satellite, telco, cable and over-the-air television viewing built from the ZIP code-level up.

Specifically designed to meet the unique needs of local television station sales, news and management teams, StationView Essentials provides detailed TV ratings, a closer look at your audience’s viewing patterns, and competitive data from other local stations In your market so you can monitor daily program performance and improve audience retention with more valuable programming.comScore FasTrak™ makes expedited preliminary ratings numbers available to clients in select markets.

The quality, depth and reliability of comScore’s local TV ratings data are unsurpassed in the industry, and their client service is passionate, knowledgeable and second-to-none. They’re a terrific team to work with. We look forward to a long and successful relationship with comScore as we continue to grow our business into other markets.
Dave Hanna,President,Lockwood Broadcast Group

Since 2010, Raycom has relied on the stability of comScore’s local TV ratings and today we use comScore in every Raycom market. comScore’s significant expansion of its measurement footprint across the U.S. is further proof of the company’s ongoing investment in the future of local TV and improved measurement methodologies.
Pat LaPlatney,CEO,Raycom Media