It’s simple, Australians love to travel. In the past six months 4.5 million
Australians aged 14+ have travelled by air domestically and 4.6 million overseas by air in the past 12 months.

Commercial radio plays an important role with Aussie travellers - reaching over 70% of them every week. By developing a strong radio strategy, brands within
the travel sector would engage with a large majority of their key stakeholders.