Fix the Debt’s first TV ad (60 seconds, national buy), featuring an Army reservist, a CPA, a teacher, a farmer, a physician and a businesswoman (with baby on lap). Type on screen: “We need to do more than avoid the fiscal cliff.”

The spot:

Fix the Debt has megabucks to spend and a dazzling array of high-profile members, from Erskine Bowles and Alan Simpson to Michael Bloomberg and Michael Peterson, president and CEO of the Peter G. Peterson (his dad) Foundation, which coincidentally ran this full-page ad in yesterday’s New York Times:

Don’t worry that you can’t read it because, well, you wouldn’t read it.

But these folks signed it: Sam Nunn, Paul O’Neill, Paul Volker, Jim Baker, George Schultz, Henry (the man who put the K in Amerika) Kissinger.