Keyword research is the practice of identifying which phrases are used on search engines when people are looking for information, and usually includes finding both the search volume and relative competitiveness of the terms.

Moz custom-built the Keyword Explorer tool from the ground up to help streamline and improve how you discover and prioritize keywords. Keyword Explorer provides accurate monthly search volume data, an idea of how difficult it will be to rank for your keyword, estimated click-through rate, and a score representing your potential to rank

Best keywords can be selected using Google keyword planner. It is the best free tool for high quality keyword research. They help to provide various keyword suggestions for your domain, and selecting the right keywords will help to rank your website higher in search results.

Sign in to your AdWords account.In the upper right corner, click the tool icon , then under "Planning," click Keyword Planner.Type or paste one or more of the following in the “Find new keywords” search box and, on your keyboard, press “Enter” after each one: ...Click Get started.

Keywords are like a compass for your SEO campaigns: they tell you where to go and whether or not you’re making progress.Before you fire up a keyword research tool or fiddle with a single title tag, you need to identify Niche Topics in your industry.

Once you find these Niche Topics, you can tap into untapped buyer keywords that your competition doesn’t know about.

It all begins with words typed into a search box.Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website. By researching your market's keyword demand, you can not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole.you should use ubersuggest, its good for beginners.