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It’s not about YOU, it’s about your customer…so why do so few small businesses talk too much about themselves?

Do you know how to think like your customer or audience?

If you don’t, you’re not alone. Many small businesses aren’t aware they are not focusing as much on what their audience wants to hear and the results they get from social media aren’t stellar. That’s why we asked Dave Kerpen, author of Likeable Social Media and CEO of Likeable Local, to show us how, in this week’s episode of The Marketing Agents Podcast.