The functional drinks market consists of retail sale of sports drinks and energy drinks. The market is valued according to the retail selling price (RSP) and includes any applicable taxes. Sports drinks are defined as drinks with performance-enhancing properties, described as ‘isotonic’, ‘hypertonic’ or ‘hypotonic’. Energy drinks are defined as those with energy-enhancing properties; mainly carbonated and containing stimulants such as caffeine, taurine, guarana, glucuronolactone, yerba mate, along with glucose syrup (corn syrup) and maltodextrin. All currency conversions have been made using constant annual average 2016 exchange rates.

The global functional drinks market had total revenues of $85,231.4m in 2016, representing a compound annual growth rate (CAGR) of 7.6% between 2012 and 2016.

Market consumption volume increased with a CAGR of 5.2% between 2012 and 2016, to reach a total of 19,179.9 million liters in 2016.

The US remained the world’s largest functional drinks market, and accounted for 36.4% of the overall global market value in 2016.

Scope

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the functional drinks market in the global

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the globalfunctional drinks market