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At the 2014 Atlanta Falcons Cheerleader calendar shoot, Pür pulled out all the stops to make the girls camera-ready! We used 4-in-1 Pressed Mineral Makeup to erase imperfections and Balancing Act to banish shine but still leave the girls looking fresh-faced. Our Lip Gloss Sticks were perfect for last-minute touchups because they provided just the right amount of sheer color and shine in one convenient jumbo pencil. Of course no swimsuit shoot would be complete without our famous Mineral Glow bronzer and waterproof Eye Defining Pencils. We had to keep those girls looking hot—not melted!

When we last saw our hero, she had prepped and perfected her complexion—all thanks to Pür’s famed 4-in-1 products and skin-correcting primers. This week, prestige beauty manager Christina Stevens completes the look in our epic final conclusion.

Prestige beauty manager Christina Stevens is back in action! This week, the makeup superhero shows how to add depth and dimension to your everyday look with just a handful of Pür products. Want to see the complete look? Stay tuned for the final chapter.

Christina Stevens has a secret identity. Every day, the prestige beauty manager from Pennsylvania transforms into a multitasking makeup superhero. Armed with a handful of Pür products, she’ll take your look from everyday to extraordinary in a FLASH!

Each year, fashion’s best and brightest transform the Big Apple into a citywide showcase of bold, new styles and trends. For both renowned and up-and-coming designers, stylists and makeup artists, Fashion Week is the ultimate talent show, with an attentive audience from around the globe. Among this year’s international jet set, one group stood out above the rest. Concept Korea featured five of South Korea’s most prominent designers in the show’s seventh annual rotation. From wild abstract prints to clean-cut foundation pieces, the edgy quintet wowed a packed house at New York’s famed Lincoln Center. Behind the scenes, lead makeup artist Cheyenne Timperio paired cutting-edge fashion with flawless looks that included Pür Minerals 4-in-1 Pressed Mineral Makeup, Lip Gloss Sticks and Go Nude Eye and Cheek Palette (link no longer available).

Want to see highlights from the show? Watch the Concept Korea video below.

Ever show up to work in the same outfit as someone else? How about in the same getup as five of your closest coworkers? Well, it happened today at our Atlanta office, when six members of the Pür family decided to take a walk on the wild side. No planning. No occasion. Just a passion for fashion.

This weekend, Pür had the pleasure of leading the makeup artistry for the Atlanta Falcons Cheerleaders team photo shoot where we transformed the girls into their “Game Day Look”, and topped it off with cherry red lips for a bright pop.

For those who haven’t heard, Pür’s youngest model, Marianna Gunther, has been winning praise (and prizes) at leading beauty pageants throughout the Southeast. A native of Kennesaw, Georgia, Marianna began her Miss Teen journey last September when she won the title of Teen Miss North Georgia State Fair. This month, our favorite teen model-and-artist earned a top spot in Miss Georgia Teen America, wowing in her gorgeous teal gown and, of course, Pür Minerals makeup. On behalf of everyone at Pür: we’re so proud of you!For more on Marianna’s amazing life—including how she spent seven years at sea on her family’s sailboat—read our exclusive interview.

It’s no secret that we’re big on heart health here at Pür Minerals. So when everyone at our Atlanta office heard that today was National Wear Red Day, let’s just say we really took it to ‘heart.’ From heart-shaped headbands to red feather boas to freshly dyed auburn locks (that’s right), everyone showed their spirit for a cause close to all our hearts.Did you wear red today? Share your Red Day look with us on Facebook.