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I'm trying to get a psychological grip on what makes people love smells. What is it about a scent that gets people to wear it? Does it bring up a fond memory? Does it lift spirits? Is there a certain note in there that they love? Etc, etc.

Personally, at the moment at least, I don't really analyze a scent all that much. Just smelling something and going "Hey, I like that" is enough to get me to try something.