Previously a board director at McCluskey for five years, he will become a new member of the firm's group board.

Allen and his team will manage a portfolio of clients, largely focused within the destination, luxury and wellbeing arenas, including DTCM (Dubai Tourism and Commerce Marketing), Burlington Arcade, Corinthia Hotels International and Asprey.

He will be working closely alongside Sally Hawkins, previously MD of the practice, who remains on the board in her new role of creative director, which will allow her to spend more time with her young family.

Allen will also be supported by the practice board of Caroline Parrish, Charlotte Hastings, Natasha Behrouz and Alice Hart.