Country music great George Strait is the latest celebrity in the "Don't Mess with Texas" no-litter campaign.

The public service announcements, which show Strait sending crumpled paper into a trash barrel with the flick of his wrist, began airing statewide Monday as part of the Texas Department of Transportation effort.

The 30-second spot shows Poteet native Strait seated in a director's-type chair on a highway, being pitched campaign possibilities such as using a glitzy jacket, gawdy boots and even a pony.