Adobe Target Features

You want to make every experience at every touchpoint better. With the testing and personalization power of Adobe Target, you can with ease. See how our features make meaningful optimization a reality.

Experiment and learn

Use A/B and multivariate tests anywhere and everywhere.

You can set up tests everywhere your customer connects with your brand. Easily create your tests and see the results.

A/B test your whole experience, including images, copy, UI, and more, to find the winning experience. Target’s rigorous testing approach is designed to test multiple variations at the same time and find the winner faster and more confidence.

Use Target’s single delivery platform to run your optimization or personalization activity on the server side. Run your client-side java script code on the server side as well, powered by our node.js environment.

Review your testing and personalization activities without having to activate them. A shareable link allows key stakeholders to fully preview each variation for approval, so you can execute with confidence.

Prefetch and cache the experience variations from testing and personalization activities across your customer journey. These help you deliver always-on personalization, even when internet or network connection cuts out, and it increases speed and performance of experience delivery.

Collect the time spent on site, browser history, age, gender, loyalty status, etc. with Adobe Target — then store all of this data in a unified visitor profile. Import your data, like CRM or purchased 3rd party data, into the unified profile for an even more informed view into your customer.

Personalize based on gender, age, occupation, language, loyalty, brand affinity, searched terms, or whatever profile data available on your site. And build your own business rules to drive the personalization across all of your customer touchpoints.

Use powerful AI-driven algorithms to automatically display products or content that might interest your customers all along their journey with you. Promote, weigh, and filter recommendations from an intuitive interface without help from IT.

Allow visitor searches to be interpreted or corrected to deliver the right results. Specify which results to display, when to display them, and how they should be positioned. Choose what data to index, how to weigh each index, and how to optimize search results based on the metrics that matter most to you.

If you’re a business spread out over different locations, you can still provide an experience that resonates with each region. Locate your visitors and personalize the offer, image, content, and more for people in a specific area.