Reporter: It began with a simple question. What are you doing? What am I not doing? Okay. Reporter: Now, morehan 1.7 million youtubers have seen olympic swimmer turned reality star, ryan lochte, and his answers. I mean, I was brushing my teeth. And the camera was there. Reporter: Sent these silly anchors over the edge last week. Seriously, how are they going to put together 13 weeks of programming? Reporter: Sure, there's no denying lochte is way cool in the pool. Winning 11 olympic medals. Racing prince harry in vegas. On land, though, lochte's been all-wet. I remember what megan looked like. Blonde hair. Great upper body. Reporter: The debut of his series showcasing his, well, uncluttered mind. I can -- where was i? Reporter: No one expected the 28-year-old lochte to be the rhodes scholar of reality tv. But still -- jeah. It's spelled j-e-a-h. You have to put the emphasis on the "j." Reporter: Lochte is fighting back. Saying he's untroubled by his critics. It goes in one ear and out the other. Reporter: So does a lot of other information, apparently. I don't remember what I got at the olympics. Reporter: Ratings were underwhelming. Ryan's hope, a comeback. If the show gets better and there's interesting things on the show, perhaps it could build the audience. Reporter: Still, as he told david lettermen, all of the haters, only fuels his first love. Bringing swimming awareness. So, that's the show. Reporter: For "good morning america," chris connelly, abc news, los angeles.

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