Press Release

More than one million customers become new Prime members in third
week of December

On Christmas Day, Mayday response time on Kindle Fire HDX was just 9
seconds on average, better than the 15 second response time goal

SEATTLE--(BUSINESS WIRE)--Dec. 26, 2013--
(NASDAQ: AMZN)—Amazon today announced a record-setting holiday season
for Amazon Prime, the annual membership program offering unlimited Free
Two-Day Shipping on millions of items. More than one million customers
around the world became new Prime members in the third week of December.
On Amazon’s peak shipping day, more Prime items were shipped worldwide
than ever before. The entire 2013 holiday season was the best ever for
Amazon, with more than 36.8 million items ordered worldwide on Cyber
Monday, which is a record-breaking 426 items per second, and millions of
customers unwrapped Kindle e-readers and Kindle Fire tablets this
holiday season.

“Amazon Prime membership continues to grow, and we now have tens of
millions of members worldwide. They benefit from all-you-can-eat free
two-day shipping on millions of eligible items and our members have a
voracious appetite,” said Jeff Bezos, founder and CEO of Amazon.com. “We
are extremely grateful to our customers around the world and wish
everyone the very best for the coming year."

Kindle and Amazon Digital Media Facts:

Cyber Monday holiday shopping weekend was the best ever for Kindle
Fire tablets and Kindle e-readers.

With thousands of Tech Advisors on call Christmas Day, Amazon beat its
goal for the Mayday button response time—the average response time was
just 9 seconds.

Amazon’s digital media selection grew to more than 27 million movies,
TV shows, songs, magazines, books, audiobooks, and popular apps and
games in 2013.

Prime Instant Video selection increased from 33,000 to more than
40,000 movies and TV episodes in 2013. Amazon Instant Video now
includes more than 150,000 movies and TV episodes.

Prime Instant Video is the exclusive online-only subscription home for
hundreds of TV seasons including PBS series “Downton Abbey” and “Mr.
Selfridge,” the CBS summer blockbuster series “Under the Dome” and
other hit TV shows including “Justified,” “Falling Skies,” “Grimm,”
“Vikings,” “Workaholics,” “Suits” and “Covert Affairs.” Prime Instant
Video also offers an exclusive collection of kids shows from
Nickelodeon and Nick Jr. that customers won’t find on any other
online-only subscription service, including favorites like “SpongeBob
SquarePants,” “Dora the Explorer,” “Team Umizoomi,” “Blue’s Clues,”
and “The Bubble Guppies.”

Amazon’s first original series “Alpha House” and “Betas” can also be
found exclusively on Prime Instant Video.

Selection in the Kindle Owners’ Lending Library in 2013 grew from
250,000 books to more than 475,000 books—books that Kindle owners with
a Prime membership can borrow for free with no due dates.

More than 200,000 exclusive books were added to the Kindle store in
2013.

The most gifted Kindle book during the holiday season was “Sycamore
Row” by John Grisham.

150 Kindle Direct Publishing authors each sold more than 100,000
copies of their books in 2013. Top sellers this year include
“Hopeless” by Colleen Hoover and “Wait for Me” by Elisabeth Naughton.

The best-selling Kindle Direct Publishing author during the holiday
season was H.M. Ward.

Kindle Direct Publishing authors sold hundreds of thousands of books
in November through the new Kindle Countdown Deals.

Amazon Appstore selection worldwide more than doubled in 2013 – there
are now more than 100,000 apps and games in the Amazon Appstore and on
Kindle Fire devices.

Holiday Fun Facts:

Shipping:

Amazon shipped to 185 countries this holiday.

The last Prime One-Day Shipping order that was delivered in time for
Christmas was placed on Dec. 23 at 10:22 p.m. PST and shipped to
Carlsbad, California. The item was a Beautyrest Cotton Top Mattress
Pad.

The last Local Express Delivery order that was delivered in time for
Christmas went to Everett, Washington. It was a Plantronics Audio 655
USB Multimedia Headset in Frustration Free Packaging ordered at 12:26
p.m. PST on Christmas Eve and delivered at 3:56 p.m. PST that same day.

Amazon.com shipped enough items with Prime this holiday to deliver at
least one gift to every household in America.

Prime was so popular this holiday, that Amazon limited new Prime
membership signups during peak periods to ensure service to current
members was not impacted by the surge in new membership.

Customer Purchases:

On Cyber Monday, customers ordered more than 36.8 million items
worldwide, which is a record-breaking 426 items per second.

More than half of Amazon customers shopped using a mobile device this
holiday.

Between Thanksgiving and Cyber Monday, Amazon customers ordered more
than five toys per second from a mobile device.

Amazon customers purchased enough Crayola Marker Makers to be able to
draw a line around the world four times.

The new Xbox One and PlayStation 4 gaming consoles were so popular
that at the peak of sales for each console, customers bought more than
1,000 units per minute.

Amazon customers purchased enough Rainbow Looms from third-party
sellers that the bands can stretch around the circumference of the
Earth.

Books: “Diary of a Wimpy Kid: Hard Luck, Book 8” by Jeff Kinney;
“Things That Matter: Three Decades of Passions, Pastimes and Politics”
by Charles Krauthammer; “Rush Revere and the Brave Pilgrims:
Time-Travel Adventures with Exceptional Americans” by Rush Limbaugh

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle,
opened on the World Wide Web in July 1995 and today offers Earth’s
Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most
customer-centric company, where customers can find and discover anything
they might want to buy online, and endeavors to offer its customers the
lowest possible prices. Amazon.com and other sellers offer millions of
unique new, refurbished and used items in categories such as Books;
Movies, Music & Games; Digital Downloads; Electronics & Computers; Home
& Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health &
Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web
Services provides Amazon’s developer customers with access to
in-the-cloud infrastructure services based on Amazon’s own back-end
technology platform, which developers can use to enable virtually any
type of business. Kindle Paperwhite is the world’s best-selling and most
advanced e-reader. It features new display technology with higher
contrast, the next generation built-in light, a faster processor, the
latest touch technology, and exclusive new features designed from the
ground up for readers. Kindle, the lightest and smallest Kindle,
features improved fonts and faster page turns. The new Kindle Fire HDX
features a stunning exclusive 7” or 8.9” HDX display, a quad-core 2.2
GHz processor, 2x more memory, and 11 hours of battery life, as well as
exclusive new features of Fire OS 3.0 including X-Ray for Music, Second
Screen, Prime Instant Video downloads, and the revolutionary new Mayday
button. The all-new Kindle Fire HD includes an HD display,
high-performance processor and dual speakers at a breakthrough price.

This announcement contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. Actual results may differ significantly
from management’s expectations. These forward-looking statements involve
risks and uncertainties that include, among others, risks related to
competition, management of growth, new products, services and
technologies, potential fluctuations in operating results, international
expansion, outcomes of legal proceedings and claims, fulfillment and
data center optimization, seasonality, commercial agreements,
acquisitions and strategic transactions, foreign exchange rates, system
interruption, inventory, government regulation and taxation, payments
and fraud. More information about factors that potentially could affect
Amazon.com’s financial results is included in Amazon.com’s filings with
the Securities and Exchange Commission, including its most recent Annual
Report on Form 10-K and subsequent filings.