The case of Glenn Neasham is instructive. The California financial advisor was convicted of theft for selling an annuity to an 83-year-old woman who later was diagnosed with dementia. Although an appellate court eventually overturned his conviction and California’s Supreme Court upheld the reversal, Neasham’s reputation suffered incalculable harm.

In a prior article, we wrote about the “perfect storm” of consumer preferences, technology advances, and regulatory enabling that will unleash an online flood of financial business professional reviews. If this got your attention, you may want to try your hand at Yelp.