The movie claims that the most environmentally damaging industry in the world right now is the meat production industry. In fact, cows alone emits more CO2 than all vehicles and transportation combined.

It also claims that it is the meat production industry which is the main cause of de-orestation of our rain forests, NOT palm-oil or other causes claimed by large environmental groups.

The movie shows that people won’t talk about this issue and prefers to keep quiet because the meat industry is too profitable and powerful. People have literally been killed over this.

Basically, the only thing that you have to do and should do to help save the planet is to stop eating meat. Full stop.

As a meat-eater, this movie’s message came across loud and clear. Very powerful.