New Zealand's national emblem is The Silver Fern. The Silver Fern is widely used in New Zealand to signify New Zealandness. The Fern is a symbol of strength, unity and success. It is worn with great pride by the nation's representatives. The Silver Fern Tree (Cyathea Dealbata) is a native plant of New Zealand.

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A New Zealand family owned and operated company – Crawford Souvenirs was founded in 1976 and has been providing quality NZ Silver Fern branded souvenirs, apparel and supporters gear to the public ever since. We have been providing our Fern Brand for more than 44 years, supplying NZ local suppliers, domestic and international guests. All products are designed in New Zealand by Neil Crawford who has always had a passion for New Zealand and it’s national icons. Neil and his family are proud New Zealanders and this is what drives them to deliver the great products of The Fern Brand.

The New Zealand silver fern is the national emblem of New Zealand. The Silver Fern is widely used in New Zealand to signify an instant recognition of belonging to New Zealand. The Silver Fern Tree (Cyathea Dealbata) is a native plant of New Zealand.

The Silver Fern is a symbol of strength, unity and success. It is worn with great pride by the nation’s representatives.Visitors wanting to take home a New Zealand souvenir can take home one or more of the many silver fern products available from The Fern Brand range.

If you are a Kiwi and you are about to make a journey overseas and want a New Zealand silver fern souvenir to give away or for your host and friends you make, The Fern brand has a wide range of well priced top quality New Zealand gift products including New Zealand silver fern branded golf gear, polo shirts, silver fern caps and beanies, glassware and a wide range of quality clothing.

The Fern Brand is distributed through out New Zealand by Crawfords Merchandising of Auckland, who offer prompt next day dispatch and a full no questions asked, product satisfaction guarantee.