Ramesh Ranjan is the Inbound Marketing Specialist at LocalTrifecta Internet Marketing, where he helps businesses across Metro Vancouver increase sales and revenue through Inbound Marketing. His marketing heroes are Marcus Sheridan, John Caples and John Carlton. In his off time, he can be found playing roller hockey in Richmond, blogging on his personal website, and at the top of the office hockey pool. You can follow and connect with Ramesh over Twitter and Google+.

If you’re investing time and money into Twitter, then you ought to be getting the simple art of composing tweets down pat. But alas, it’s not overly simple to create tweets that people will want to read and click. Hopefully, this post gives you a better idea on what’s involved and how you can improve your engagement and overall metrics over Twitter.