Rainbows, icecreams, jelly shoes, and Cara Delevingne. With a list like that there shouldn’t be any trouble getting the new collaboration from Karl Lagerfeld and Melissa shoes to sell faster than hotcakes.

Melissa have been collaborating with big name designers for years now – from Vivienne Westwood to Jean Paul Gaultier – but we have a suspicion that the latest offering will be the most viral ever. You couldn’t get much more in tune with the zeitgeist than by casting Delevingne and letting her personality run riot.

You can see the styles on offer after the break. You can also see the campaign video teaser, and some preview images.