One of the best ways to test an ad for any of your products or
services with minimal risk is advertising in ezines that offer
free classified ads. This eliminates any financial risk and the
only investment is your time.

Although your ad may not pull results as good as if you had
purchased a top sponsor or solo ad, at least it will give you
an idea on how your ad copy will perform when you decide to
invest money into paid ezine advertising.

There are literally hundreds of ezines that will give a you a
free weekly ezine ad for just being a subscriber. This requires
a bit of effort and time but will ultimately benefit you in the
end.

Below is why advertising in free ezines is better than other
online marketing options.

1. Banner advertising is in a serious decline. Most people have
become immune to banner ads and click-thrus have dropped to as
low as 0.3 of a percent!

2. Free-for-all-link sites simply do not work. With so many
auto submission tools available, most people do not even see
your link.

3. Free classified sites on the Internet have met the same fate
as free-for-all link sites because of auto submission software.

4. Setting up a web page is a good idea, but amongst the 13.5
billion other web pages, you have to do a lot of convincing for
someone to come to your web site.

Email marketing is the number one marketing tool because it
does not require any action on behalf of the reader.

Everyone checks their email, so when you post an ad in an ezine,
chances are a lot better that it will get read versus other
online marketing venues.

Of course, not all ezine are the same. That is why it is
important to track your ezine ads in order to determine which
ezines are the most effective in advertising in.

It is easy to track your responses. All you have to do is enter
a special code to your URL.

For example:http://www.yourdomain.com?ad1

When you access your web logs, you will be able to see which URL
has been clicked on the most.

Another important item to remember is that you should only place
your ezine ads in targeted ezines. There is no point in putting
ezine ad for your "cat cleaning course" in a ezine catered to
turtle owners.

One of the best resources to find where you can get free
advertising is "Free eZine Ad Solution 2002", which was released
just last month.

Here you will find a number of ezines that offer free weekly
classified ad placement with a combined circulation of over
440,000 readers.

That means you can test your classified ad out every week to
440,000 readers without spending a dime!

To pick up a copy of this great marketing resource, just go to: http://www.freecoolcash.com/cgi-bin/lnkinlte.cgi?l=ezine

Gauher Chaudhry is editor of Cool Cash Ezine. You can subscribe by sending
an email to subscribe@freecoolcash.com with "sub-art" in the subject.
Join Gauher's two-tier affiliate program by promoting his latest book "EZ Money
With Ezines." Gauher teaches individuals how to make thousands of dollars in
the ezine publishing business! http://www.ezmoneywithezines.com