Chiropreneurs: 5 business and marketing blogs you need to follow

The competition is stiff for today’s chiropractic businesses.

However, the right marketing can give you a critafter ical inside edge. Wondering where to begin when it comes to sourcing the best business tips and marketing advice?

These five blogs are packed with useful information for chiropractic practices looking to get ahead in today’s crowded field.

1. Next Generation Chiropractor

After selling his own practice, Patrick MacNamara, DC, devoted his career to helping other chiropractors learn how to successfully market their own practices via the internet, email, and social media. Described by users as “very user friendly and exactly the information we all need right now,” and as a “must read for every chiropractor who wants to catapult their practice into the 21st century,” Next Generation Chiropractic is a vast resource for those looking to maximize exposure.

Don’t have time to check back at the blog on a regular basis? Sign up for the free Upper Cervical Marketing Tip of the Week to automatically receive emails about what works and what doesn’t in the world of chiropractic internet marketing.

Looking for creative marketing tips, meanwhile? The blog delivers there, too, with ideas such as patient appreciation days and referral card programs. Not to mention—where else are you going to find a roundup of 65 chiropractic marketing ideas, including everything from building a site map to learning about Yelp.

4. The Strategic Chiropractor

Looking to optimize billing, coding, documentation, compliance, and much more within your chiropractic practice? The Strategic Chiropractor is designed to help you “work smarter, not harder.”

5. Franklin Street

As members of the same industry, chiropractors and other healthcare professionals face many of the same struggles when it comes to marketing their businesses. That why we love healthcare brand consultancy Franklin Street’s oft-updated blog on healthcare marketing trends. While the occasional topic may not apply to your chiropractic practice, the vast majority of entries will. Why?

Perhaps one Science-Based Medicine article put it best in declaring, “It’s tough to be a chiropractor.” More specifically, the piece is talking about the challenges of making it as a chiropractor. Its assertion? “Because of low demand and market oversaturation, many practices fail.” But you don’t have to end up on the wrong side of the statistics.

By staying up on the latest practice-building marketing and business strategies, you can not only keep your chiropractic practice afloat while others are sinking, but you can set yourself up for smooth sailing in the direction of a bright future.