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The Acronis Backup 12 also has been upgraded to protect Microsoft Windows PCs and tablets, iPhones, iPads and Android devices.

"We have one central console to manage and recover across multiple sites and types of recovery," said Frank Jablonski, vice president of product marketing at Acronis. "We have tied it all together. We can back up on-premises, remote sites, private and public cloud, and mobile devices."

AnyData Engine drives Acronis Backup 12

The vendor's products, including Acronis Backup 12, are built on the Acronis AnyData Engine that launched in 2014 to handle virtual and physical server protection. The engine combines many data backup and protection features on different servers and operating systems.

It runs on Windows and Linux, and virtual servers that include Citrix XenServer, KVM, Microsoft Hyper-V, Oracle VM and VMware ESXi. The engine also supports numerous file types and common applications such as Microsoft Exchange, SQL Server, SharePoint and Active Directory.

Acronis Backup 12 expands vendor's reach

Jason Buffington, senior analyst at Enterprise Strategy Group, said Acronis started out as a prosumer and OEM offering for endpoint drives. But with Acronis Backup 12, the vendor has evolved into a data protection provider for servers and the cloud.

With Acronis Backup 12, the vendor has evolved into a data protection provider for servers and the cloud.

"There are still a lot of people who probably assume Acronis' main offering is a consumer hard drive OEM offering," he said. "That is not where they are anymore. They use the same core technology to protect everything in their portfolio. That is their advantage."

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