Research Interests

Nonprofit organizational health

Teaching Interests

Nonprofit/Cause Marketing

Consumer behavior

Business Statistics

Bio

While completing her doctorate in experimental social psychology, Molly worked in the consumer products industry focused on sales and category analysis. After nearly a decade in industry, she returned to the University of Arkansas, joining the marketing department. As a member of the Sam M. Walton College of Business faculty, Molly teaches Nonprofit/Cause Marketing and Statistics. She is interested in nonprofit marketing, nonprofit organizational health and strategy. Her research interests lie in the area of nonprofit organizational health and financial sustainability. Molly serves as the assistant chair of the marketing department. She sits on the advisory board for Women’s Foundation of Arkansas and was recently appointed by Governor Mike Beebe to the Arkansas Division of Volunteerism Advisory Council. Molly is the Walton College co-faculty director for the Belize Community Development Project.

Mary Donohue, E Carter, Molly Jensen, (2011). Millennials and Whole Person Marketing: How the Shift from a Protected and Confident Generation to Cynical Philosophers is Changing How Brands are Perceived.,Marketing Educators Association: 80