Archive for April 2015

These days you can make yourself crazy trying to post and update and engage with every social network your business happens to be on. But that doesn’t mean you can slack off – those profiles have to be monitored and maintained. Automating your social media updates is the best way to keep your posts regular…

Email marketing is highly efficient and possibly the lowest-cost digital marketing tool you have in your arsenal. The ROI for email marketing can be phenomenal – that is, if you’re using it correctly. That means creating content specifically for targeted demographics, then testing, tracking and analyzing your results. What that doesn’t mean is sending out…

Because your Facebook page is essentially your social store front, every little space is prime real estate to promote your brand. Especially your cover photo. Rules change often on Facebook, but currently you can include anything you want in your cover photo, so be sure to follow these tips for taking advantage of the many…

Does your website need an upgrade? Before you say “No, my website’s good,” it’s not enough to just have the basics of a good site – there are plenty of good sites out there. A great site has the right elements in place to make it a lead magnet. Besides being good-looking, your website should…

Regardless of the size and scope of your business, there will be times when you want to market to certain geographical locations. This is true from big, global brands right on down to a mom-and-pop shop that serves a single neighborhood. The good news is that search engines are already in this game – having found…

At first, it seems easy – and because of social media’s personal nature, many businesses prefer to take care of their social media marketing in-house. Then there are the concerns about cost and entrusting their corporate image to outsiders. But no matter how much you may want to do everything yourself, you could be doing…

Pay-per-click (PPC) advertising has grown in importance over the last few years – it offers businesses a chance to compete against bigger and more established rivals on a more equal footing. Plus, PPC can generate immediate results, unlike SEO or social media marketing. But it’s not all about putting the highest bid behind a particular keyword…

Regular, engaging content, a well organized site and a healthy sprinkling of keywords will rocket you to the top of search rankings in no time, right? Wrong. Although the elements of a great search engine optimization (SEO) strategy are well known, getting a highly coveted top 10 ranking can be a slow and frustrating process, taking months…