This chapter is from the book

This is really where the magic happens in Adobe Analytics. It’s where you take data, rules, and website information and display them in a report. This chapter discusses reports—types of reports, sections of a report, and how to configure reports.

Reports are designed to interpret data, but ultimately they’re used to summarize trends and offer performance metrics for your website.

How to Run a Report

After you’ve signed on to the Adobe Marketing Cloud, navigate to Adobe Marketing Cloud > SiteCatalyst > SiteCatalyst Reporting.