Performance Based Direct Response Marketing...

The Only Kind That Counts - Sales & Leads That Become Sales

DWS Associates Direct Marketing Consultants works with you to develop and enhance your direct marketing programs, lead generation and demand generation B2B marketing and B2C direct marketing strategies and programs across all channels and provides marketing tools, applications, and solutions.

There's absolutely no question about it. It costs less to retain existing customers than to acquire new ones. But, new customers are absolutely necessary. Without them you can't grow. And,you need to replace customers lost through normal attrition or you might end up closing your business.

For this reason, demand generation is critical to the survival and growth of all B2B and B2C marketers. With the evolution and proliferation of customer communication and buying channels, demand generation strategies and tactics change too, DWS Associates works with you to implement the appropriate best-in-class methods and technologies that capture the attention of qualified buyers, get them into your sales funnel, nurture, and convert them, and, most importantly, retain them.

DWS Associates Direct Marketing works with you to develop and enhance your lead generation marketing and demand generation B2B marketing and B2C marketing strategies and programs across all channels:

Develop direct response marketing data-driven marketing programs

Develop online and off demand generation strategies and programs

Determine the optimal lead sources, including lists, referrals, and outsource demand generation firms

Develop lead generation marketing, lead nurturing programs, including content marketing

Our team has more than two centuries of combined hands-on sales, marketing, applications development, merchandising and business development experience. We are multi-channel marketers and have years of experience integrating and using marketing programs across a wide variety of channels in a wide variety of industries.

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In today's digital world, the avenues for directly connecting with clients and customers are constantly changing. However, just because a new advertising access point appears, it doesn't mean it's the best one for your company. Marketing Direct is an easy to understand, practical road map and guide to help marketers make effective use of direct marketing to break through the marketing clutter that is overwhelming both our digital and non- digital worlds.