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Dollar Shave Club

Hey fellow founders,

Our must read for the week is about a company that started with an amazing viral campaign about shaving and eventually got sold to one of the largest fast moving consumer goods companies in the world, Unilever. The article describes how they did it, and one of the most interesting parts is why their initial investor invested in the first place.

Also read about subtle sexism at the workplace, why WeWork evicted a startup, how Netflix does A/B testing, and a simplified framework of what investors are looking for.

Culture

When the co-founder of Shoes of Prey, Jodie Fox, received a comment about her appearance from a potential investor, she wondered whether his comment was appropriate. On the Guardian, commenters reacted and shared their experiences of subtle sexism in the workplace.

Read the critique a couple 500 companies in batch 13 received on their startup landing page from a conversion rate optimizer. And learn how you can apply the heuristic analysis approach to your own startup website.