The whole fracas started, as such things on Twitter often do, at midnight on Monday when former Dragons’ Den personality W. Brett Wilson either didn’t know or didn’t care that a tweet he was re-posting about a non-existent National Beaver Week came from a fake account set up to parody McKenna.

Wilson then took what he appears to have thought was McKenna to task.

Who writes your tweets Minister? How do you find someone this incompetent (aka stupid)???

That sparked outcries from Conservative pundits online who argued the government was shutting down free speech, which resulted in the deputy director of digital operations with the Prime Minister’s Office defending the deletion.

Crocodile tears flowing hard tonight. That was in no way, shape or form a “parody account” – it was designed to impersonate & trick. Twitter takes down impersonation accounts of public figures from any party. cc @stephen_taylorhttps://t.co/zHA5Xs5CfZ

A spokesperson for the Prime Minister’s Office said suggestions that any undue influence was used in order to get the account deleted are not true.

“Elected officials of all stripes have long been the target of impersonation accounts on various social media platforms, whether they are politically motivated, run by trolls or scam artists seeking donations. Each platform has procedures in place that any verified user – of any party – can follow when they have been impersonated,” said Matt Pascuzzo, press secretary for the PMO.

“We will remain vigilant in ensuring social media companies are made aware of accounts created to impersonate MPs. And of course, decisions on whether those accounts violate a platform’s Terms of Service are made solely at the discretion of the companies themselves. To suggest otherwise is simply false.”

Two relevant policies are likely at play in the decision by Twitter to delete the account.

Those centre around the question of where the line falls between impersonation and parody.

Conservatives argue the fake account is a parody, something set up to mock or satirize the minister.

Liberals argue that because it uses her avatar and other similar photos as well as a similar username and account name, it is an impersonation set up to deceive users on the platform by sharing tweets that are not factually true but that others might not be able to distinguish as such.

Twitter does not provide a precise definition of how it differentiates parody from impersonation but provides an overview of the rules for both in two policies.

In its impersonation policy, Twitter warns that “accounts portraying another person in a confusing or deceptive manner may be permanently suspended under the Twitter impersonation policy.”

The parody account also used the exact same avatar image as the real account, which Twitter warns is not automatically a violation unless the account is also operating in what Twitter deems a “misleading or deceptive manner.”

It also states that the account name “should not be the exact same as the subject of the account without some other distinguishing word, such as (but not limited to) ‘not,’ ‘fake,’ or ‘fan.'”

The policy also states the distinguishing made in the account name must be “done so in a way that would be understood by the intended audience.”

The fake McKenna account stated in its biography section that it was a parody account but not in its handle or account name.

It is not clear whether that last part of the policy could be used to call into question differences in account names that, while not exactly the same as those they are parodying, are close enough that the average user might reasonably grasp the difference.

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When asked whether those policies played a role in the decision to delete the account, a spokesperson for Twitter Canada said the company never comments on specific actions it takes against users.

“We don’t comment on the suspension of individual accounts or individual Tweets as a matter of privacy for users,” said Cam Gordon, head of communications for Twitter Canada.

This is not the first time conservatives on Twitter have suggested the platform is unfairly targeting them.

In January and February, the company purged almost a million bots and fake accounts in an effort to crack down on misuse of its platform.

Prominent users including celebrities and a number of alt-right figures complained they were being unfairly targeted by the purge, which locked and deleted malicious and automated bot accounts, some of which were linked to efforts by Russia to influence political discourse.

Twitter has also faced harsh criticism for not doing enough to prevent the spread of misinformation and fake news on its platform.

Failure to take seriously complaints of bullying and harassment, particularly of women, is also a frequent subject of criticism aimed at the company.

Finding the right balance, as evidenced by the reaction to the account deleted this week, has proved challenging for Twitter.

But as of Wednesday morning, it appears deleting the account accused of impersonating McKenna may have made little difference.

Backfire! Gerry Butts had my original account banned. Since starting the new one 12 hours ago, its got 25% more followers. On our way to 100k and more speech freedom for Canadians! #mckennaparody