SITA bringing innovation to the fore with SIS

SIS

Brief: SIS, a leading supplier to the betting and gaming industry, engaged Square in the Air to devise and implement a comprehensive B2B public relations strategy that would change perceptions and drive awareness of a company on the cusp of rolling out innovative new products and services.

Result: Combining a proactive press office handling regular news flow with an in-depth thought leadership programme, SITA distributed 22 press releases and secured 27 interviews for SIS key stakeholders within a 12 month period. As a result of SITA’s work, SIS is now perceived as a rapidly changing company that boasting cutting edge technology and a hugely desirable product suite.