Have you ever imagined Facebook as a person? Facebook is like the mother in-law that you have to grin and bear because you know she’s going to help with that dream house that you and your spouse are planning on. Your spouse, in this scenario, is your business.

Facebook is complicated and can seem intimidating, until you get to know her. Taking the leap and jumping in is a necessity though, if you want to live happily ever after with your business, so I’m going to take you through the process of getting started.

Step 1: Creating Your Page

Let’s start right at the beginning. When you click “Create a Page”, you need to be able to identify yourself as a brand or as a public figure/cause.

If you select “Business/Brand”, users are going to be able to “check-in” and share that they are at your place of business. This cool little feature offers added exposure, by allowing others to “check in” and share their involvement with your brand.

If you are a location-flexible figure or represent a cause of some kind, I suggest selecting the second option. While this option does not allow customers to “check-in”, other functions, such as ratings, are still fully operational and you will be able to target audiences from wherever you wish, using Facebook Ads.

Step 2: Setting Up Your Page

Your mother in-law wants to know everything about you. That way, she has more to judge you on. There is no such thing as too much information, on Facebook. The more information you give, the better it is for your business. Users trust you more too, so don’t be shy.

People also love a familiar face, so set your logo as your profile picture and NEVER CHANGE IT!

You can change your cover photo as much as you like, but your profile picture should forever be your logo.

Step 3: Posting Content

Branding is everything! Just like you would want to make a good first impression on your mother-in law, you want to make a good impression with the content you post.

Keep your content in line with your brand, while being diverse too. Try to mix it up with different mediums, like video, images and articles and see what gets the best response.

You know how there are good and bad times to strike up a conversation with the in-laws? Facebook is the same. Ideal timing can vary, with your brand, but the average South African brand will experience the most post success at the following times:

Weekdays – between 9 and 10 am

Weekdays – between 3 and 4 pm

Weekdays – between 7 and 8 pm

Weekends – between 8 and 9 pm

Don’t forget to switch it up and brand your posts as much as possible. The more personal you make them, the better response you will get.

Go ahead and start a conversation… your mother in-law will like you better for it…

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