About Vogue Eyewear's photo mosaic to unveil its new India brand ambassador through a guessing game 'Guess who'. By guessing, the mosaic will fill up with fan profile pictures, ultimately revealing the face.

Fashionable eyewear brand, Vogue Eyewear has created a digital mosaic to unveil its new India brand ambassador. The mosaic – claiming to be the world’s largest photo mosaic – has been launched as part of a guessing game, and will automatically enter your picture after you connect through Facebook or Twitter. The guessing game is on till the 31st of this month, by which time the mosaic will build up to reveal the new face of Vogue Eyewear India. By the resemblance in the image, my guess goes to Deepika Padukone, just as thousands others have guessed!

And for all this guesswork, the eyewear brand has cool incentives on offer – an iPhone 5 every week and a chance to meet the new Vogue Eyewear girl and get styling tips from her. Besides, there are 100 branded gift hampers to be won too!

The mosaic ‘Guess Who’ is hosted on the website that integrates a Facebook or Twitter login. You begin by clicking on ‘Guess Who’, connecting through your Facebook or Twitter login and submitting your guess from the given list. The response would be shared on your Facebook or Twitter page with the hashtag #GuessWhoIsInVogueEyewear.

‘Where Am I?’ enables you to find yourself in the mosaic. Clicking on any of the tiles, also shows the message shared by that profile. In addition, the mosaic has hidden 100 stars which if you are able to find, click instantly to claim your prize. Though I guess these stars have been claimed by now. The conversations around the guessing game on Facebook and Twitter are being displayed at the bottom.

The social media networks of Vogue Eyewear are being used to drive participation. The brand’s Facebook and Twitter pages, each with 149K and 1.4K fan base, have been regularly inviting the community to ‘Guess Who’.

Creating social media buzz for the new face of a brand has been in vogue since last year. Ecommerce brands, Fashion and You and Myntra, had also launched guessing games for the launch of their new brand ambassadors. But, this one by Vogue Eyewear beats it all – especially with the world’s largest fan generated mosaic!