Investing in the right makeup and tools to bring out your best features goes a long way. If you’re like me in everyday life you have 10 minutes to get ready. This is a guide for 10 go-to, must-have makeup products that will simplify your makeup routine, can take your look from natural to glam and keep you looking really good all day long. Refrain from buying makeup every time you’re at Target and instead save your money for these products!#1 Laura Mercier Smooth Finish Foundation Powder (sephora.com, $48) – The brand is #1 in their Translucent Loose Setting Powder so it’s no wonder the oil-free powder foundation is superior as well. Use this for quick, everyday coverage to even out your complexion. It will keep your face looking flawless throughout the day with a natural matte finish.

#2Nars Radiant Creamy Concealer (sephora.com, $30)- Use this award-winning concealer for buildable coverage. Put it under your eyes to brighten if they are tired and dark and on your face to conceal imperfections or wrinkles. It also helps with contouring so you can use it as a highlighter. Bonus! Some colors come in a travel size, including the versatile medium color Custard, it’s more bang for your buck than the full size tube, only $13!

#4 Anastasia Beverly Hills Brow Definer (sephora.com, $23) – Anastasia originally started as an eyebrow company so needless to say, you can trust Anastasia with your brows. The Brow Definer has an angled tip and a brush on the opposite end making it easy to shape your eyebrows first and then fill them in as needed, enhancing your natural brow. I have dark hair and eyebrows and use the versatile color Blonde. If you need more eyebrow try Wunderbrow ($22), it is a gel that is semi permanent, it works!

#5 Sephora Collection Classic Double Ended Powder & Blush Brush (sephora.com, $30) – Made with synthetic bristles, the rounded side is for powder foundation and the angled side is for sculpting with blush/bronzer/highlighter, making life easy.

#6 Chanel Les 4 Ombres Quadra Eyeshadow in 266 Tissé Essentiel (Macy’s.com, $61) – Chanel is pricey but this is a great color palette for both day and night, the pigment is high quality and will last for a long time. The neutral color scheme makes it easy to highlight and contour your eyes, mix and match shades. The best budget buy is NYX Lid Lingerie Shadow Palette ($9.99). You may think some of the matte colors are intense at first but as they set and blend it’s eye catching, really! Bonus! Have fun with the reddish-orange eye color of the moment in this pallet.

#7 Stila Stay All Day Waterproof Liquid Eye Liner in Intense Black (sephora.com, $22) – Arguably the best eyeliner available. The tip makes it super easy to line your eye with precision. The color drys with the slightest shine to it, looks very clean once applied and doesn’t smudge. You won’t have to use makeup remover to get this eyeliner off unlike the other top rated eyeliners, just use your facial cleanser and call it a night.

#8 Laura Mercier Inner Eye Definer in Brown Copper (sephora.com, $26) – For the green and blue eyed ladies this copper color will make your eyes pop. There are shades to compliment all eye colors, it’s formulated to line the inner eye and creates a warm, inviting look that really enhances the color of your eyes.

#9 Hypnôse Drama Instant Full Volume Mascara (ulta.com, $27.50) – Perhaps my favorite, can’t live without, beauty product. This mascara will make your eyelashes look fake, it stays on all day and does not flake or clump. It provides intense body and length to your lashes. Use the S shaped brush to fan out your outer lashes.

#10 Anastasia Beverly Hills Liquid Lipstick (sephora.com, $20) – “This long-lasting formula is a must-have for every busy woman on the go.”—Anastasia Soare. Anastasia Liquid Lipstick has staying power and a wide range of nude and pink colors that are always a good choice. ABH doesn’t completely dry your lips out like some liquid lipsticks do. If it does try applying Rosehip Oil to your lips prior to application. Either way the matte finish will stay put and not pile up as the day goes on. NARS Powermatte Lip Pigment is a new & more expensive long-wear option, the color Get It On works everyday!