We are an heterogeneous team made up by different professionals with solid competences in Architecture, Retail/Interior/Product Design and Art Direction. This allows us to have a multidisciplinary approach, to adequately address the multiple aspects of each project.

Paolo LucchettaArchitect, Art Director, founder

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Paolo Lucchetta graduated in Architecture in Venice with Aldo Rossi.
In 1999 he founded RetailDesign. He carries out research activities collaborating with European and International Universities on Retail Design issues and the evolution of commercial typologies.
Since 2006 he has been Professor of Interior Architecture at the Master of the Polytechnic of Milan (Master IDEA) and from 2012 to 2015 Professor of Design and Processes for Innovation at the IUAV University of Architecture in Venice where he is currently scientific director and teacher of the ReADs Postgraduate Specialisation Programme.

Education: degree in Architecture, 1st level Postgraduate Specialisation diploma in Retail Architecture and Design for social and commercial purposes (ReADs), Iuav University in Venice.
In RetailDesign since 2020.

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Michele MarchioriDesigner

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Education: degree in Industrial Design, Iuav University in Venice.
In RetailDesign since 2002.

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Miyako NodaDesigner

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Education: diploma in Design, Kyoto Saga University of Art; BA in Industrial Design, Iuav University in Venice.
In RetailDesign since 2009.

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Riccardo FracassoDesigner

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Education: degree in Industrial Design, Iuav University in Venice.In RetailDesign since 2004.

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Riccardo BaggioGraphic Designer

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Education: MA in Visual and Multimedia Design, Iuav University in Venice.
In RetailDesign since 2017.

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Matteo DefaciProject Manager

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Education: degree in Mechanical engineering, University of Padua.
In Retail Design since 2008.

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Michela TessariGraphic Editor

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Education: Art high school diploma.In RetailDesign since 2002.

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Francesco DanieliArchivista, mediatore informatico

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Education: BD in Contemporary History, MD in History of the European Society from the Middle Ages to the Contemporary Age, post-graduate diploma in Information Technology Mediator, Ca’ Foscari University of Venice.
In RetailDesign since 2009.

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Marta LivaAdmin

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Education: Scientific high school diploma.
In RetailDesign since 2002.