Hot Copy Archive

Where in the world are you writing from? I’m an Aussie in California. Kate is a Brit in Australia. Kira Hug is an American in, well, America. Are our copywriting lives different? That’s what we dig into in this new podcast episode. About Kira Kira Hug is a Brooklyn-based conversion copywriter who takes your copy […]

This week we’re taking you back to episode 28, when Kate and I talked about blogging. Why did we talk about blogging? Because it makes a lot of new copywriters quite anxious. Do they have to blog? What do they say? Why would anyone read their blog when there are so many blogs out there? […]

How to compel customers to take the next step I love nerding out on copywriting techniques and this episode of the Hot Copy podcast has us doing just that. It’s all about the humble call to action. Or CTA if you’re in ‘the biz’. A great call to action is so much more than a verb […]

Tips and advice from Australia’s best copywriting minds. In this week’s Hot Copy podcast, Kate and I are recapping a special event; Australia’s first dedicated copywriting conference. Sydney was the place and for all the peeps who missed it, we’re share the key takeaways from each session. So if you want some tips on how […]

What to do when clients don’t want you Being rejected is The Worst. You feel awful and it can suck the inspiration and motivation right out of your day. It might be that a client doesn’t want to go ahead. Or you’ve made it further along and they don’t like the copy you’ve written. That […]