Knowledge Base

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This 2 minute drill provides a simple and quick tip for entrepreneurs and business owners to run their business better and more efficiently. Key thing to remember from this video is that YouTube and Facebook (become more so) are both places that people search for videos and as a small business owners (really any business owner) you want to increase your likelihood of being found. The best way to do this is to post your video natively on each of these sites and then into your website. I still believe YouTube is a better option because it’s more of a search engine but that could change.

Takeaway – Place your video on YouTube & Facebook 1st and then embed it on your website, blog, other social media site, etc.

Digital marketing is all the rage. Entrepreneurs and business owners are told that they must have a website and a Facebook page, an Instagram account and don’t forget about Snapchat. They must invest in SEO and also make sure they are posting every day. But why? I speak a little about digital marketing in this 20 minute discussion for the 100 Entrepreneurs organization at Fort Belvoir in Northern Virginia. I spoke about why I started Blue 16 Media, what it means and why every company is a media company, the current state of digital marketing and how entrepreneurs and business owners can leverage digital marketing to help their business and how CEO Blog Nation (CBNation.co) is a perfect example of Blue 16 Media’s philosophy.

100 Entrepreneur’s Mission is “to provide wounded veterans and their family members with much needed information about entrepreneurship, industries, business functions and requirements, and opportunities to build their own businesses or to find a meaningful career in an industry of their choice.”

Post videos natively on Facebook or other social media sites. Don’t just cross link (e.g. from Youtube to Facebook. “Facebook is making a play to become a video platform and that means Facebook Newsfeed Algorithm is placing an enormous amount of weight on videos. (which translates to organic reach”

Every morning the Ant would wake up and hop on his computer before he want into the office. He check his email which sent Google Alerts directly to his e-mail containing information about his business, his name and even his competitors. He monitored the Facebook and Twitter pages to ensure that the messages, logo, images all branded his company in the way they were supposed to. He understood the ubiquitous nature of business and wanted to be ahead of the curve.

Lesson: Now more than any other time it is important to monitor your brand because your digital footprint is growing and only continues to grow. Everything your business’ (and personal) brand stands for can be found online with a simple Google Search.

Hi, my name is Gresham (Gresh) and this is a business blog that I manage with a phenomenal team. I am the Blogger in Chief for CBNation and a media consultant for Blue 16 Media. Helping out business owners with website design and digital marketing. I hope you enjoy this blog. Contact me to set up a time to speak or let's meet for coffee (even though I rarely drink it). You can schedule a time on my calendar HERE. Find me on social media @progreshion.