Kelechi Takes It Back To The Sugar Shack In His New Video for “Reachin'” With Trinidad James

Last year, we searched for the next big thing in music with Green Label Sound: Open Call, which offered a $50,000 grant from Mtn Dew Green Label to produce an album, and a professional music video.

Supporting the release of his debut album, Before The Quarter, our 2015 winner, Kelechi, recaptured the lively, down-home Southern energy of Ernie Barnes’s famous Sugar Shack painting (which also inspired his album’s cover art) in the video for “Reachin‘”, featuring Trinidad James.

Decked out in retro-style colored suits, the pair bring the party back to older times, but are still unable to escape the reach of fame-hungry opportunists. The video also features a hilarious cameo on sax from STNDRD cohort Phay (who you can get to know in our latest edition of Crew Cuts).

Check out Kelechi’s explanation on the making of “Reachin'”, along with annotations of other tracks from Before The Quarter, here.