Bacardi Follows Suit with TV Campaign

Bacardi is following its fellowalcohol marketers into the TV advertising industry with a campaign running onESPN, Comedy Central, FX and TNT reportedMediaDailyNews.

The campaign, called "BacardiTogether" will promote its premium rum through spots, such as "Inventions" thatwill showcase various inventions throughout history that have brought peopletogether. The spot was created by Y&R.

Bacardi is also negotiating adeal with the NBA to promote its Gold rum, including ads on TNT during NBAgames.