I’m Dani Ward,

and I do lots of things.

Branding Portfolio

Branding is such an integral part of the work of any graphic designer, and it’s something I’m quite passionate about. I love working closely with the development of a client’s brand to make sure the tone of each piece is consistent, appropriate, and inviting — from the logo to corporate branding materials, marketing and advertising, to the web — including all graphics and copy. Below are some of the logos I’ve worked on over the years, in order from newest to oldest.

Logo design for Hollowell Brethren in Christ, as part of the team at Icon Graphics.

Amy asked me to create a hand-lettered script logo for her new website. Original design was brush scripted on paper, then scanned and digitized.

Logo design for an IFPO authorized distributor, as part of the team at Icon Graphics.

2013. A local businessman approached the team at Icon Graphics for help branding his new restaurant. I sketched through several iterations and ended up with this final logo, with the simple chicken head with the “crazy” eye and the “ll” of pollo serving as the wattle.

2014. Blog friend Samantha Field asked me to hand-letter and illustrate a logo for her educational YouTube channel. She expressed interest in it having an organic Celtic feeling. I hand-lettered & calligraphed the logo, then digitally finalized it as shown here.

2014. Twitter friend @seelolago asked me to create a logo and banner for her website, No Shame Movement, which is targeted at those who grew up in Christianity’s purity culture and aims to educate people about healthy sexuality and consent. She wanted to create a strong but flowing mark, so I hand-lettered the bold caps and organic italics, making the scarlet A stand out as a throw-back to The Scarlet Letter, which showcases just the type of purity culture the No Shame Movement is designed to explore.

2013. Lesley and Andrea asked the team at Icon Graphics to create simple, whimsical labels for their Christmas gifts: delicious homemade limoncello and lemon marmalade. They had a pretty specific idea about the direction they wanted to go with illustration, but left the rest up to us. I combined hand-lettering and illustration to pull together these labels. They were absolutely thrilled with the result!

2013. The Washington County Board of Education asked the team at Icon Graphics to create a logo for their new vision statement. Since the statement is a bit long, I tried to pull out the main themes so the logotype works at a glance and upon closer inspection.

2013. Every year, the team at Icon Graphics handles the design work for the annual Western Maryland Blues Fest. A new type solution is created every year to match the artwork chosen from the annual artist competition. In 2013, I hand-lettered and digitized the logo mark in an effort to match that year’s flowing illustration.

2011. INFOCUS Marketing started a new packaged offering of our services specifically aimed at tradeshow exhibitors. We wanted the mark to work with our logo but also stand on its own, communicating speed and competence.

2010. The web developer behind the Voices for Christ website asked me to create a logo for the ministry, which focuses on making sermons, articles, and music from New Testament Assemblies available for the public. With this in mind, the final approved concept incorporates the microphone and the Bible (which forms the “C” of Christ) to visually encapsulate the purpose of the ministry.

2010. Local organic café, Pure & Simple, moved locations in 2009 and didn’t really have a proper logo. I donated the design for this one.

2010. INFOCUS Marketing expanded its services and acquired another company, so a rebranding was in order. An arrow hitting a target had been part of the branding before, along with the basic color scheme, so I tried to keep the same elements while giving them a bit of a fresher look.

2009. My ex-husband is a photographer and needed a logo. After sketching several different ligature options, I came upon this idea.