Pandora Internet Radio hits two million listeners in Australia and New Zealand

Online music streaming service Pandora Internet Radio has reached two million listeners in Australia and New Zealand in just under two years.

The announcement:

Pandora Australia and New Zealand has today announced that since launching in December 2012, it has achieved a milestone of two million registered listeners, effectively doubling its listener base in less than 12 months.

“It’s clear that radio is evolving – and this evolution is being propelled by consumers and technology,” says Jane Huxley Managing Director, Pandora ANZ.

“Key to Pandora’s success, is that we offer listeners an interactive and social experience that is incredibly personal, and artists a channel to be discovered by a new legion of fans” Huxley stated.

“We know and celebrate the fact that every individual has their own unique relationship with music. Our business is based on getting to know our listeners likes and dislikes so that we can continue to spin track after track of music we know they will love,” Huxley concluded.

Pandora also revealed that their two million listeners enjoy music across over 29 million personalised stations and true to Pandora’s model of personalisation, all of these stations have been highly customised with over 90 million Australian and New Zealand thumbs.

Additional results include:

Pandora attracts two new registered users across ANZ every second

Every day Pandora ANZ streams 384+ hours’ worth of music – which is equivalent to 44 years of music

To date, Pandora has streamed over 190 million hours of music to ANZ ears

Listeners are enjoying personalised radio everywhere with nearly 75% of monthly listening done via mobile and other connected devices

Someone needs to hold these people accountable for their numbers. Not only are these registered user numbers inaccurate, they’re also a completely irrelevant currency.

Maybe start with how many are active every 15 minutes???? You’re selling a database as your active audience. Its rubbish and needs to be stamped out so you don’t start tarnishing more that your own reputations

pandora people: using registered users as your main audience metric is like a radio station counting every person who has EVER tuned in to that station, not every person who is currently a listener . The norm for digital media businesses is to talk in terms of monthly active users — that’s the audience you’re selling to advertisers, afterall. This press release might be taken more seriously if you let everyone know what your MAU number is.