Case Study – Sandown Group

Sandown Group is a leading supplier of new and used Mercedes-Benz and smart cars across 6 locations in Surrey, Dorset, Wiltshire and Hampshire. They provide the best possible service with the help of their really experienced and highly motivated staff. The company use innovative marketing to reach and engage with customers and are very active in all online channels. The Marketing and CRM team is headed by Keith Jackman who is also Dealer Principal in Basingstoke.

Call Tracking at Sandown Group

Keith joined the company just over 3 years ago and had worked with Calltracks in his previous company. While Sandown did have a call tracking supplier Keith felt that the Calltracks product was much more comprehensive. Keith wanted a high-level of functionality and support along with quality data and flexibility.

The Results

The Calltracks system is fantastic. I get a weekly report from Imogen showing where all the leads are coming from so I instantly know that each channel and campaign is working. We can then dig into the data for more insights – the marketing team use the data every day. I know I can trust the Calltracks data which makes it easier to make those important business decisions. The data joins the dots for me and removes any guesswork. The system is also invaluable for Paul Fletcher and his call contact staff. The centre features make the experience better for customers and improve staff efficiency. Missed calls had been an issue and we now have a system to follow those up quickly.

As the market toughens Calltracks becomes even more valuable to help us check decisions and increase conversions. We need to invest even more time in the system. There is just so much more that I want to do to manage the sales process.

Imogen is running the day to day marketing while Laura is on maternity leave. She said Calltracks data is really important to Keith and we want to get more out of the system. I am sure there is much more we can do. The real time data is great and listening to calls instantly is a big help. But I would love to have more time.

Keith said, Stuart and his team at Calltracks are great problem solvers and I really enjoy working with them. It’s a great partnership.

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Featured Case Studies

Sandown Group

Sandown Group is a leading supplier of new and used Mercedes-Benz and smart cars across 6 locations in Surrey, Dorset, Wiltshire and Hampshire. They provide the best possible service with the help of their really experienced and highly motivated staff. The company use innovative marketing to reach and engage with customers and are very active in all online channels. The Marketing and CRM team is headed by Keith Jackman who is also Dealer Principal in Basingstoke.

Richmond Motor Group

The Richmond team had been working with another tracking supplier but wanted a much more detailed and granular analysis to aid decision making. Calltracks came on board about 4 months ago and immediately saw the value of the new ‘Rapid Response’ alerts. Richmond became one of the first users of the alerts and worked with Calltracks to evolve the product features.

Renault Retail Group

Renault never knew where calls were coming from and now have full visibility. Decisions were made in the past based upon subjective views and are now based upon the data. Calltracks has changed things massively. We now track traffic by channel which is mind-blowing. It’s opened a whole new world. Complete and accurate reporting has changed our way of thinking.

Fresh Tracks

Fresh Tracks knew that they were getting a significant amount of phone calls, but they didn't know how the calls were being handled, what their conversion rates were, or how they could improve their internal structure to increase conversions. Prior to Calltracks, Fresh Tracks also didn't know what keywords and digital channels were the main driver of these calls.

T W White & Sons

T W White & Sons were investing thousands of pounds each month in search engine marketing (both PPC and SEO) without knowing their return on investment. Prior to Calltracks they could only see phone calls generated from their website as a whole – and not the source, medium or keyword that drove the call.

Avery Healthcare

Avery Healthcare runs over 30 care homes across the UK, and for years have used digital marketing to help attract private fee paying residents. Prior to using Calltracks, Avery was already investing heavily in search engine marketing (both pay-per-click and search engine optimisation) and wanted to boost their results further to compliment the success they were already having.