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The phone rings from a prospect looking for a new advisor and, after exchanging a bit of information on how financial planning and investment planning are long term endeavors that go hand in hand, the prospect inevitably asks about performance. Do we beat the S&P 500 index? What kind of returns can he expect as a client? What have been my historical rates of return? How often will I report on portfolio performance?

After explaining that every client is unique, and past performance has no bearing on the future, the prospect persists in pursuing performance information. I then emphasize the perils of a focus on short-term performance, the superior benefits of a focus on goals & dreams, risk tolerance, asset allocation and time frame. Mostly I then get a thank you and don’t hear from the prospect ever again.

If you’re a client of a financial planner, you probably receive portfolio reports every three months—a form of transparency that financial planning professionals introduced at a time when the typical brokerage statement was impossible to decipher. But it might surprise you to know that most professionals think there is actually little value to any quarterly reporting or performance information, other than to reassure you that you actually do own a diversified portfolio of investments. It’s very difficult to know if you’re staying abreast of the market, and for most of us, that’s not really relevant anyway.

Why?

The only way to know if your investments are “beating the market” is to compare their performance to “the market,” which is not easy. You can compare your return to the Dow Jones Industrial Average, but that index represents only 30 stocks, all of them large companies. Most people’s investment portfolios include a much larger variety of assets: U.S. stocks and bonds, foreign stocks and bonds, both including stocks of large companies (large cap), companies that are medium-sized (midcap) and smaller firms (small cap). There may be stocks from companies in emerging market countries like Sri Lanka and Mexico. There may be real estate investments in the form of REITs and investment exposure to shifting commodities prices, like wheat, gold, oil and live cattle.

In order to know for sure that your particular batch of investments out-performed or under-performed “the market,” you would need to assemble a “benchmark” portfolio made up of index funds in each of these asset categories, in the exact mix that is in your own portfolio. Even if you could do that precisely, daily, weekly and monthly, market movements would distort the original portfolio mix by causing some of your investments to gain value (and become larger pieces of the overall mix) and others to lose value (and become smaller pieces), and those movements could be different from the movements inside the benchmark. After a month, your portfolio would be less comparable to the benchmark you so painstakingly created and would be rendered virtually useless.

Many professionals believe that there are several keys to evaluating portfolio performance in a meaningful way—and the approach is very different from comparing your returns with the Dow’s.

1) Take a long view: What your investments did last month or last quarter is purely the result of random movements in the market, what professionals call “white noise.” But you might be surprised to know that even one-year returns fall into the “white noise” category. It’s better to look at your performance over five years or more; better still to evaluate through a full market cycle, from, say, the start of a bull (up-trending) market, through a bear (down-trending) market, and to the start of a new bull market. However, you should remember that there are no clear markers on the roadside that say: “This line marks the start of a new bull market.”

2) Compare your performance to your goals, not to your friends’ portfolio: Let’s suppose that our financial plan indicated that your investments needed to generate 5% returns above the rate of inflation in order for you to have a great chance of affording a long, comfortable retirement. If that’s your goal, then chances are, your portfolio is not designed to beat the market; it represents a best guess as to which investments have the best chance of achieving that target return, through all the inevitable market ups and downs between now and your retirement date. If your returns are negative over three to five years, that means you’re probably falling behind on your goals—and you might be taking too much risk in your portfolio.

3) Recognize that some of your investments will go down, even in strong bull markets: The concept of diversification means that some of your holdings will inevitably move in opposite directions, return-wise, from others (believe it or not, this is a good thing!). If all of your investments are going up in a strong market, chances are they will all be going down in a weak one. Ideally, the overall trend will be upward—the investments are participating in the growth of the global economy, but not all at the same rate and with a variety of setbacks along the way. If you see some negative returns, understand that those are the investments you’re counting on to give you positive returns if/when other parts of your investment mix are suddenly, probably unexpectedly, turning downward.

A focus on under-performing funds or stocks in the short-term can cause you to make short-term detrimental moves with your portfolio. If the underlying fundamentals of the stock or fund are intact, just perhaps out-of-favor in the short term (1-3 years), you shouldn’t tinker with them (assuming your reason for buying hasn’t changed). Treat your portfolio as a combination of ingredients that individually come together to make a tasty treat. Removing or focusing on one or more individual ingredients (say because it’s too salty or sour) can turn a tasty treat into a bland dish.

Too often I see clients focus on individual funds or sectors that are under-performing in the short term, and they want to sell them at what may turn out to be the bottom. This is one reason why numerous Dalbar studies of individual investor behavior show that most of them under-perform even the funds they own (let alone the markets overall). I try to explain that markets, industries and sectors are cyclical. They come in and out of favor as large portfolio managers make decisions based on their perception of the stage of the economic cycle. You shouldn’t try and emulate them.

That doesn’t mean you shouldn’t look at your portfolio statement when it comes out. Make sure the investments listed are what you expected them to be, and let your eye drift toward the longer time periods. Notice which investments rose the most and which were down and you’ll have an indication of the overall economic climate. And if your overall portfolio beat the Dow this quarter, or over longer periods of time, well, that probably only represents “white noise” …

If you would like to review your current investment portfolio or discuss any other financial planning matters, please don’t hesitate to contact us or visit our website at http://www.ydfs.com. We are a fee-only fiduciary financial planning firm that always puts your interests first. If you are not a client yet, an initial consultation is complimentary and there is never any pressure or hidden sales pitch.

The MoneyGeek thanks guest writer Bob Veres for his contribution to this post.