Sponsormob launches service to help mobile advertisers convert impressions into leads

Sponsormob launches service to help mobile advertisers convert impressions into leads

Berlin-based mobile advertising provider Sponsormob has launched a new service aimed at converting simple impressions into prequalified leads for mobile advertisers. The new service&comma; known as “Call-Back&comma;” allows mobile advertisers using Sponsormob’s mobile ad platform to generate call-back requests from mobile consumers interested in a product or service offering.

According to Peter Glaeser&comma; CEO of Sponsormob&comma; what consistently eludes many mobile advertisers is the ability to convert raw impressions into qualified leads which advertisers can close with a greater degree of predictability. “Call-Back is the next step in the evolution of mobile advertising as it strives to target customers with more precise product and service offerings&comma;” Glaeser says. “Sponsormob can now deploy campaigns for advertisers targeting precise demographics down to the phone carrier&comma; content&comma; mobile device&comma; location&comma; and more. With deeper marketing intelligence&comma; our Call-Back service has the potential to yield much higher consumer engagement and drive even more leads for advertisers.”

Glaeser cites an example of a telecommunications company seeking to expand its customer base in a particular geographic region. “Our advertising platform can target customers based on location&comma; even ones on a competing mobile telecommunications carrier&comma;” he says. “Based on our marketing intelligence and new Call-Back service&comma; mobile advertisers can create highly targeted ad campaigns to drive phone interactions where consumers prequalify themselves in advance. Conversion rates for Call-Back are averaging 10% for confirmed calls&comma;” Glaeser adds.

Sponsormob’s Call-Back was designed to be simple and direct&comma; allowing users to request a call-back from the mobile advertiser with an additional step in the click-flow. Glaeser notes that there is also a double opt-in to ensure data security and guarantee that leads are genuine. “Because prequalified phone interactions have higher sales conversion rates than traditional telemarketing campaigns&comma; Call-Back will have an immediate impact on a mobile advertiser’s ability to grow its customer base. Industries that have proven to be most responsive to targeted&comma; high-touch campaigns are in finance&comma; entertainment&comma; telecommunications&comma; fitness&comma; and information-based services&comma; such as consulting&comma;” Glaeser adds.

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