This year has been a tough one for the retail industry. Retail bankruptcies and store closings are on a record pace, and a number of companies (Wet Seal, The Limited, hhgregg) have gone out of business altogether.

The role of traditional brick-and-mortar retail is changing drastically. To keep up with new digital-first consumers, brands need to take more control over their products. Selling direct-to-consumer is one way to do this.

Jabra, a company that sells intelligent audio solutions like Bluetooth headphones and speakers, has launched localized direct-to-consumer (D-to-C) online stores across more than 50 countries, including Australia, Denmark, Great Britain, China, Japan and the U.S.

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