This is a promotional brochure for one of our primary business segments, Contract Interiors. We wanted to showcase our work in this industry and communicate our values and beliefs. Contract Interiors companies market to architects and designers that are very tactile minded, very sophisticated in aesthetic and nature. To ensure we could convince these companies that we understood their audience, we embossed a timeless, minimal dot pattern on the large inner brochure cover and paid close attention to the bindery alignment of the small outer brochure. The larger inner brochure housed our core values and beliefs, while the more topical small outer brochure can be updated and replaced. Use of color, typography and imagery were also considered for their overall aesthetic appeal.