Pluck a poker-faced model clad head-to-toe in Balenciaga off the runway and place her in any one of the following scenarios: Madison Avenue during rush hour, amidst the chaos of Economy Class just before take-off, on the set of Star Trek’s first-ever episode, carrying a platter of deviled eggs, and in the middle of a paintball game.

The hilarious results come together in the genius @Siduations account on Instagram, the brainchild of Sidney Prawatyotin, a former publicist who tackled the boredom of sitting in LA’s notorious traffic by getting creative with Photoshop. The fash pack has rightfully credited the 40-year-old for making fashion fun again – Chloë Sevigny was reportedly the first to repost one of his spoofs. Today, the account boasts over 33,000 followers, rapidly gaining momentum every time Fashion Week (and the associated “fashion fatigue”) rolls around. Keep scrolling to see 15 examples of what all the fuss is about.