Yep, that’s right: Schools can’t paint hashtags that promote their teams on the field anymore, like “#GoDawgs” for the University of Washington, for example.

Ironically, “NCAA” is now trending on Twitter.

Mississippi State was one of the first schools to use hashtags on its field back in 2011, and several other schools have followed suit. Colleges typically do this to generate more social media buzz around the team.

Taylor Soper is a GeekWire staff reporter who covers a wide variety of tech assignments, including emerging startups in Seattle and Portland, the sharing economy and the intersection of technology and sports. Follow him @taylor_soper and email taylor@geekwire.com.