The Designer of ‘McKayla Maroney Is Not Impressed’ Meme (Video)

The 2012 Olympic Games have born their first Internet meme after gymnast McKayla Maroney’s scowl started showing up the Sistine Chapel, among other places.

Gavin Alaoen, a 28-year-old digital designer in New York, created the meme and registered the domain “mckaylaisnotimpressed” on Tumblr Tuesday night. According to the WSJ’s Ben Cohen, Alaoen Photoshopped a cutout of Maroney into three Olympic shots, and since then, Maroney’s been not impressed by pretty much everything, including double rainbows, the American Revolution and Beyonce’s pregnancy.

Alaoen joined WSJ’s Simon Constable on Digits to discuss his viral phenomenon and Maroney’s response to the meme. Watch the video below.

About Speakeasy

Speakeasy is a blog covering media, entertainment, celebrity and the arts. The publication is produced by Barbara Chai and Jonathan Welsh with contributions from the Wall Street Journal staff and others. Write to us at speakeasy@wsj.com or follow us on Twitter at @WSJSpeakeasy or individually @barbarachai.