Clickmango Is Seeking Buyers
For Its Assets in Online Auction

LONDON -- When British Internet entrepreneur Toby Rowland began the heart-breaking process of clearing out the remains of his failed start-up, he didn't bother with liquidators.

Mr. Rowland, one of two entrepreneurs behind alternative-health site Clickmango.com, wasn't about to sit by and watch accounting-firm liquidators accept a sale to the first buyer at rock-bottom prices. Instead, he and partner Robert Norton decided to hold...