Fashion ISH: NFL Goes Glam [Ladies]

Football-loving fashionistas can now cheer on their favorite team while looking as chic and stylish as ever. While football is often considered a “man thing,” according to the NFL’s VP of consumer products, Tracey Bleczinski, women make up 44% of the league’s fan base. The NFL has decided to cater to this demographic with its women’s apparel line, Fit for You.

According to the NY Post, the brand launched last year with fitted jerseys detailed with Swarovski crystals. The line is set to expand to include rain boots, high heels, nail polish, leather handbags and bangles. The new options make it even easier to cheer for your team in style.

Fit for You’s new ad campaign launches this weekend with advertisements featuring wives and daughters of NFL players and executives dressed in the line and posing with relatives of the players of their rival teams.