House of Peroni

Debuting in London in 2013, The House of Peroni was originally established as an experience that brings one into the ‘very heart of the Italian home’ through Italian influencers and experiences. Its stateside debut, however, took on a new perspective, arriving in Fall 2016 as a platform to celebrate creativity in all its forms and an epicenter of modern culture rooted in the timeless ideals of Italian style. Curated and designed by renowned photographer and director, Francesco Carrozzini, The House featured collaborations with contemporary artist, Vanessa Beecroft, Oscar Award-winning costume designer Catherine Martin, and light installation artist Max Cooper. A meeting place for collaboration and inspiration, the very first U.S. House of Peroni was met with much success and applause.

The second installment of The House of Peroni will opened its doors in October 2017 in New York City’s SoHo area. Curated by GRAMMY® Award-winning musician and artist, St. Vincent, it will once again showcase art in its truest form through multi-sensory experiences across various creative disciplines. With the flagship in New York City, The House of Peroni will continue cross-country with curated activations taking place in both LA and Miami this Fall.

Designed by Lauren Machen

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