PORTSMOUTH, NH– Social media consultant Melanie R. Burger is bringing her expertise to Great Bay Community College. The seminar, entitled “Social Media Strategist Certification Training,” is offered in partnership with the National Institute for Social Media. The 5-week course prepares…

I recently read with great interest an e-mail from BusinessWire describing a major change in the way Google ranks pages vis-a-vis press releases. You can read their blog on the subject here: Discovery, Not Link Building, is the Objective of…

This morning Leah Haydock, a fabulous professional wedding photographer in the Boston area, presented tips on blogging at the Social Media Breakfast in Concord. Leah has done what many of us think impossible: she has built a successful business without any…

Ask any marketer, rebranding is fraught with peril. The Great UNH Logo Debacle of 2013 is just the latest in a long line of rebranding efforts gone horribly wrong. There was the Gap Logo Debacle of 2010, New Coke… oh…

Yesterday morning, Pinterest announced that it now has an online analytics tool to help businesses track what’s being shared from their sites. Any Pinterest Business account has access to the analytics page, as long as they have a verified website…

That’s right: Twitter’s already cramped 140 character limit has just gotten shorter for tweets that contain links. Originally announced as a change to their t.co link wrapper in December on Twitter’s Dev blog, the changes went into effect today. Basically…

We’ve known for a while now about the existence of the “promote this post” button under each status update, but we’ve been choosing not to bend to the evil will of Facebook: forcing its good (and not-so-good) marketers to pay…

Congratulations: If you’re reading this, you’ve made it through the Mayan Apocalypse unscathed! Now that we no longer have to worry about horsemen, eternal hellfire, or brain-eating zombies knocking down our doors, it’s time to start focusing on the new…

Yesterday Instagram announced that as of January 16, 2013, it would have the perpetual right to sell its users photos without notification or compensation. I’m sorry, Instagram, but you’re doing what now? That is beyond the realm of not cool.…

Is your business on Pinterest yet? No?! Well hop to it, because you’re missing out! As of September of this year, a comScore study has Pinterest included in the top 50 most visited websites in the US, with over 25…