Amplify Your Success

Visionary entrepreneurs, thought leaders and change makers can discover how to increase income and impact as Melanie Benson and her guests cover how to amplify your results and achieve more of your bold goals.

As a business owner, marketing is an important part of your ability to generate leads and gain clients. But not all marketing activity is going to get good results – and often the marketing efforts that got you where you are today are not going be the marketing strategies that generate massive, exponential growth.

In episode 42 of Amplify Your Success Podcast, I’m joined by marketing genius Dan Kuschell who shares his story of overcoming a stressful burnout phase only to come out on the other side with one of the most sought-after marketing successes in the expert industry.

About the Expert:

Dan Kuschell is a husband, dad, serial entrepreneur and angel-investor and helps entrepreneurs have a bigger impact, reach, and contribution.

He has built 11+ companies, since 1992 and after selling 2 of his companies following a health scare, Dan now spends his time working with fun projects -- including helping drive sales and growth as a Strategic Growth Partner with clients like Joe Polish, Genius Network, and more.

Key Takeaways

Discover the real reason traditional marketing is dead and why if you stick to the old school methods of selling it can stall your business growth.

Dan shares his best method that adds five to seven new clients per month - without high costs, long learning curves, or technology overwhelm.

Dan and I talk about the biggest difference between a successful business and healthy business (and how this difference is what got him past his burn out phase.)

Then we get into why asking for referrals may actually be hurting your business – and what you should be doing instead to increase sales.

We wrap up with Dan’s mindset shift around work, life balance and how he’s been able to grow his successful business from a completely new paradigm of success.

There are five pretty common mistakes that fast-paced entrepreneurs make when they are hiring, training and leading their teams. Each of them alone can results in costly mis-hires and disappointing results when delegating. But if a business leader is making all five, they might give up on the most important growth strategy – building a dream team.

In Episode 41 of Amplify Your Success Podcast I’m covering these widespread mistakes so that you can recognize them – and hopefully avoid making them too.

Key Takeaways

The biggest mistake entrepreneurs make when hiring virtual assistants, contractors and employees.

Why a business leader should never hire a “mini-me” to help you grow your small business.

A common training faux-pau made by almost every thought leader and coach who hires virtual assistants.

How to channel your impatience so that you empower your team members for greater productivity

A major difference in management style that you must know if you are hiring experts or an “A Player” who will take ownership of their role.

Most entrepreneurs seek out a business partnership hoping for the “holy grail” – finding someone who will do the things you don’t like to do without having to pay for a team. Before you say yes to a business partnership, there are some things you need to do in order to have a thriving relationship with your partner.

If you’ve been searching for a business partner, or are considering a joint venture to create a new offering, listen and take good notes to Episode 40 of Amplify Your Success Podcast.

Key Takeaways

Five questions you must ask BEFORE you finalize a business partnership that can save you frustration, disappointment, and misunderstandings that could end the relationship before it takes off.

The most avoided step to take before your business partnership begins that can avoid a costly breakup if you decide to part ways.

How to flush out your skills, strengths, passions and roles within the partnership so that you don’t end up with role overlap.

Every human being is taught a series of stories that shape your future success in life. If you are an entrepreneur, small business owner or thought leader, your ability to grow your company and achieve higher levels of goals depends on the quality of your story.

In episode 39 of Amplify Your Success Podcast, I’m joined by expert mindset shifter Bob Choat to talk about how to shift those stories so they are more powerful and supportive of the life we truly want to live. Plus, I challenge Bob to do some on-the-spot coaching for the three most common success barriers.

About the Expert:

Bob Choat is the host of The School of Transformation Podcast, the author of Mind Your Own Fitness and the forthcoming book, Develop the Champion Within. He is also the founder of Mind Hack Academy (mindhackacademy.tv). His articles on peak performance have been published in various publications and websites. He is known as the Transformational Grandmaster.

He's appeared on both radio and TV, including KABC TalkRadio, Cosozo Radio Network, Sirrius Satellite Radio and Hypnosis Today TV Show. Bob is a Marine Veteran and former LAPD Police Officer. He is also an accomplished martial artist with a 5th degree black belt in Kenpo, a Sr. Instructor in Jeet Kune Do and a Master Instructor in Close Quarter Combat. He earned his PhD in psychology, ran a marketing and advertising firm and has extensive work in fitness and hypnosis, including stage hypnosis. He is also a certified trainer of NLP, Executive coach and certified as a Peak Performance Mindset Master Trainer.

Key Takeaways

Bob Choat shares how humans create stories that shape their future, often limiting their prosperity and capacity for more success.

I was surprised to hear that there is a big lie that everyone tells themselves. Bob shares an interesting insight into how to recognize and shift that lie so we can break free of mindset limitations.