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Blogging, Blog Publishing & Blog Writing

Blog Optimization
For Great Search Engine Results - A Must!

If you are interested in trying to make
money from your blog, you probably want to know how you
can best optimize your blog for great search engine
results. After all, most people stumble upon blogs when
doing a search for something. If you use these
optimization tips effectively, it may be your blog more
people are drawn to. So, check these tips out and
experiment with your own blog. Note what has the best
results and stay with it. Change the other things around
a bit until ...

If you are interested in trying
to make money from your blog, you probably want to know
how you can best optimize your blog for great search
engine results. After all, most people stumble upon
blogs when doing a search for something. If you use
these optimization tips effectively, it may be your blog
more people are drawn to. So, check these tips out and
experiment with your own blog. Note what has the best
results and stay with it. Change the other things around
a bit until you get the results out of them that you
want.

Simple Content

Many experts say that
the best way to optimize your blog is to keep everything
very simple. You can choose one quality content topic
and make it your base. Then from there you can use
variations of the topic in order to keep everything
going. This may seem like a broad and useless tip, but
once you get into Blogging, Blog Publishing & Blog
Writing more and more, you understand
how important it is.

Put More Out There

If
you are trying to get more of a presence on search
engines, be sure that you have something to show. The
more content you have, the more likely you are to show
up on a search engine. Bigger sites always do better
than smaller sites. It is simply a numbers game. Search
engines will see your site in a different manner,
depending on how much content you have. The more content
you have, the more there is a chance there will be that
someone will stumble onto your site.

Ask Search
Engines for Help

Few people know that you can
actually submit your site to search engines. Submit your
site’s URL and ask to be put into the index. This can
take a while, but if they do list you in the index, you
will see a larger increase in traffic. Beware however of
a service that asks for money in exchange for getting
your sites into search engines. These can be a little
misleading at times. There are ways to do this without
needing to pay anyone at all.

Keyword Pay

A great idea for optimization is to identify the most
popular keywords. By doing this, you are essentially
targeting the keywords that people most often

search for. When you do this, you have an edge over the
competition. When you know exactly what the people are
looking for, you can give them just that. Once you have
a list of keywords, simply create articles that use
these keywords. By creating these articles, you are
putting yourself out there to be found. When someone
does a search for those keywords, your blog just might
pop up on their screen. Be careful not to use the
keyword so much that your article does not make sense
however.

Daily Updates

If you really want
the best optimization, you should update it daily at the
least. The more you update it, the more often search
engines will index your blog. Therefore, you will want
to be sure your blog is always fresh. Adding new
information is the best way to update your blog. The
more new information you have, the better off you will
be! Just be sure that when you do update, it is for a
good reason. You should always remember that content can
have a purpose, but it should always be quality content.
If you compromise content, you are only allowing
yourself to strip the creativity from your project. If
you are happy with doing that, by all means go ahead.
However, as a writer, you will have a certain
responsibility to web surfers. Unless you want
everything on the web to be useless, do your part!

Use these tips to help optimize your blog and get
the most from search engines. The more you post and use
these tips, the more results you will see. If you earn
your living from the number of clicks your blog or your
ads get, this will essentially mean more money for you.
You can use all of them or some of them. Experiment with
them to see what works best for you and your blog. Put
these tips to use and watch your results rise today!

Blogs Are A Great
Tool For Influencing The Search Engines

Blogs are becoming a widely used devices
for publishing information on the web. They can be used
either to communicate general information, or as a
marketing tool to promote products and services.
Although the blog format has been around for a number of
years, the way it is being used is still evolving.

The most distinctive thing about a blog is that it
is "content-rich". Most blogs consist of a number of
posts entered on a regular basis. These posts can be
short reference...

Blogs are becoming a widely used
devices for publishing information on the web. They can
be used either to communicate general information, or as
a marketing tool to promote products and services.
Although the blog format has been around for a number of
years, the way it is being used is still evolving.

The most distinctive thing about a blog is that it
is "content-rich". Most blogs consist of a number of
posts entered on a regular basis. These posts can be
short references to some other resource on the net
(connected by a link), or long posts which are
essentially articles or essays on a specific topic with
embedded references to other related sources on the web.
This makes them ideal for writers, reporters,
journalists, as well as marketers wanting to
systematically report on current activities, news of the
day, or the features of products.

For instance,
blogs are used extensively by bloggers in China to
comment on the political and economic scene there. They
are used by political advocates in most parts of the
world who want to push a certain point of view. They are
used by journalists as an alternative medium to
communicate their experiences and ideas without them
being filtered by large publishers. And blogs are used
by corporate communication people to keep in touch with
employees and customers by carrying corporate news and
comments on the developments within a company or
industry.

They are also increasingly used by
marketers who want to promote certain products and
enhance the search engine exposure of specific websites.
If you have a website, or are promoting a website on
behalf of a client, then planting references to it in
blog posts is a very good way of bringing it to the
attention of the search engines.

**Blogs and
Search Engines**

Blogs are useful marketing tools
because the major search engines pay close attention to
them. The structure of blogs makes them easily
spiderable, so the major search engines -- Google,
Yahoo, and MSN, etc. -- tend to view them as sources of
"news." The more active a blog is, the more frequently
it will be spidered. If a blog contains new posts every
day, it will get spidered every day -- and sometimes
more than once a day.

That means that the
information in an active blog will show up in search
engine indexes much more quickly than changes made to
ordinary static websites. Many people think that simply
making a change to their website -- for instance,
posting a news item on their home page -- will result in
that chance of being picked up by the search engines.
But this is not the case. The search engines can only
reflect that change after the site is spidered. And
unless a site has a history of being constantly updated,
the search engines will only spider it occasionally.

Therefore when it comes to influencing the search
engines, blogs can serve two useful functions. First, as
we have seen, an active blog gets spidered regularly. So
as long as it remains active a blogger can expect a
regular visit to his blog from the search engines to see
what is being reported. New posts will get indexed
almost immediately, and will start to show up in search
engine results.

**Two Important Conclusions about
Blogs**

First, if you want to have something
reflected quickly in search engine searches, writing
about it in a blog is the best way to accomplish this
objective.

Second, since the search engines
follow links, placing links in your blog posts to other
sites to which you want to draw attention to is a good
way to get them spidered as well. For instance, say you
introduce a new product on your website. The best way to
have the search engines visit your site quickly and
reindex the changed pages is to make an announcement in
an active blog. The spiders will visit the blog, follow
the links pointing to your website, and index the
changes to the website.

This is why links placed
in blog posts are generally the most effective way of
drawing attention to other targeted websites.

**Taking Advantage of Blogs**

There are two
fairly straightforward ways to take advantage of these
important features of blogs.

The first way is to
start your own blog. It is surprisingly easy to become a
blogger. Many sites offer free blogs that are part of a
larger "community" of blogs. For instance, go to
blogger.com (owned by Google), sign up (for free), and
you can have you blog up and running in a matter of
minutes.

The problem with this approach is that
you may not be a writer, you may not be interested in
making regular posts, or you may simply not have
anything to say on a regular basis. In that case you
might try to find someone who will let you make posts
every now and then in their blog -- or at least create
links pointing at your website.

Another
interesting alternative is to pay someone to review your
site, or feature your products every couple of weeks in
their blog. That way you get all the marketing and
search engine advantages of Blogging, Blog
Publishing & Blog Writing without actually
having to do any of the work.

Damn The Future,
Blog It Up!

You write a blog religiously every day or so. You
provide informative, interesting content for your loyal
readers. You’ve even got a couple of affiliate links in
there, too. But is this enough to get great search
engine results for your efforts?

Probably not.
Sure, you’ll get listed with the search engines easily.
But without a top twenty listing at one of the majors
(Google, Yahoo! or MSN), you won’t have traffic,
literally, banging down your door.

You write a blog
religiously every day or so. You provide informative,
interesting content for your loyal readers. You’ve even
got a couple of affiliate links in there, too. But is
this enough to get great search engine results for your
efforts?

Probably not. Sure, you’ll get listed
with the search engines easily. But without a top twenty
listing at one of the majors (Google, Yahoo! or MSN),
you won’t have traffic, literally, banging down your
door.

In order to get better search engine
results you need to make sure you are using the right
keywords (and know how to use them), have links pointed
your way and regularly check the results of your hard
work. Here’s how.

Choosing Appropriate Keywords

Do you know what search terms your visitors are
using to find you? Most Blogging, Blog Publishing
& Blog Writing sites give you the
option of checking up to see just how people found you.
If you don’t have this feature available, hop over to
http://www.statcounter.com/ and install their free
service on your blog immediately.

Next, research
those keywords. Visit Overture’s free site
(http://inventory.overture.com/) and type in the most
generic of the terms people are using to find your blog.
You’ll get a list of related keywords used at a major
search engine in the past month. Although it is an
oversimplification of the search engine optimization
process, try and stick to the more unusual but
natural-sounding keywords as your top picks.

Putting Keywords in the Right Places

Once you’ve
picked a keyword that applies directly to your blog,
make sure to incorporate it into the following portions
of one complete blog posting:

# The title;#
The first sentence;# Each header (if you have any);
# Once a paragraph; and# The last sentence.

If you have any links to outside sources, use the same
keyword as your link text where possible. Also, for each
blog posting, try and pick a different (but related)
keyword to use. Feel free to reuse keywords every 30-45
postings.

Submitting to Directories

Your
third step is to take these keyword optimized blog
postings and post them to the article and blog
directories. Most of the search engines determine the
relevancy of your blog by how many outside websites link
directly to you; therefore, posting your blog entries
(with a link back to your site in your resource blurb)
is an easy and straightforward way of doing so.

Checking Your Progress

It may take a couple of
days to see any results, so try and wait a week before
you take a look at StatCounter. Have your hits increased
at all? Are there any new search engine referrals?

To track your blog’s ascent up the search engine
rankings for any given keyword, try Digital Point’s free
Keyword Tracker Tool
(http://www.digitalpoint.com/tools/keywords/). It is an
excellent way of ensuring your blog positioning efforts
are paying off.

With all blog postings, content
is key. Without useful, interesting information that
cannot be found elsewhere, your visitors won’t come back
for more. Incorporate these simple search engine
optimization techniques into your Blogging, Blog
Publishing & Blog Writing practice
however, and you’ll both keep the visitors you already
have and dramatically increase your readership through
high ranking search engine placement in no time.