One of the designers who made it happen

RGB Designs was very responsive and timely to our feedback!!! The first concept was right on the money with what we wanted and their design instantly stood from the rest of the crowd.

- cmiyadi

How MAX10Bodyshaping started their logo design journey

Company name

MAX10 Bodyshaping

Overview

MAX10 Bodyshaping is a 10 week program that combines kick boxing and other martial arts with the latest fast passed exercises using resistance bands, medicine balls and steppers to create the ultimate toning and weight loss program. MAX10 is the complete package and includes the MAX10 nutrition education and other weight loss and toning guidance in the MAX10 Bodyshaping Manual. Other materials include the MAX10 Nutrition Tracking Journal, boxing gloves and wraps. The class uses free standing punching bags for the kickboxing. There is an instructor and experienced members who coach teams of about 5-6 per class. They work out and support each other. There is both techno and rock played during classes.

Tell us a bit about who you are and the people you reach

Our target audience is professional men, women, and their spouses who join recreation centers, gyms and participate in other weight loss programs. Late 20s to early 40s in age. This group needs structure to work out but enjoys being part of the cutting edge. They are not afraid to commit money to a program but want to see fast results. They live in suburban mid-western neighborhoods and mostly work white color jobs. Most have children or are just married. The audience is mature but energetic and into the latest fitness culture. They have been through local gyms and are now choosing between our program and the other latest programs like P90X, and Less Mills classed like Body Attack. Most are very exited about kicking and hitting bags.

Requirements

The logo must be aggressive but professional. It must reflect the nature of martial arts and the personal success of achieving fitness goals. MAX10 is a registered trade mark.

In MAX10 Bodyshaping the MAX10 should stand out the most. Bodyshaping is to MAX10 what the word wireless is to Verizon Wireless. The focus should be on the branding of MAX10 but for necessary descriptive reasons Bodyshaping as one word with the B in caps is needed.

Something with a military feel seems to reflect the intensity of the program. So I am looking for military green and like a mustard yellow.

The wining design must be able to provide me with art that includes a version of the logo with the words "Bodyshaping" and a version without. The art should be the same, just take "Bodyshaping" out. I need to be able to offer this explanation of the program in the name, in new markets, and strip it in established ones. If this does not make sense let me know.

I need the logo to be original, no licensed fonts or images. I also need it in vector, tiff, bpm, and I would like it in a psd file too. Basically, as many formats as I can get. We will be holding a contest for stationary, and a publisher template later. Then a web site. So keep an eye out for that.