Carrot on a stick

Carrot On A Stick is an upcoming digital video studio in Belgium. I was the lead designer to work on a brand new corporate identity. I worked on this project during my time at Pivott. I was responsible for the design of all creations below.

The main challenge was to find a good balance between the “stick” and “carrot” – and at the same time – being able to implement them visually in the logo. I’ve found a creative solution to have the carrot centered and construct all other elements around it.

Here you can see the result. The logo works in black and white and I also found a fresh colour scheme to finish it off. The typo’s were carefully selected to compliment each-other, while being stylish and elegant at the same time.