Verizon to be title sponsor of IndyCar Series

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Let the phone sponsorship battles begin.

On Friday, Verizon was announced as the title sponsor of the IndyCar Series. Verizon is the leading U.S. wireless carrier and a telecommunications provider behemoth. Sprint, the third-biggest wireless company in the U.S., is the title sponsor of the Sprint Cup Series, which is of course the top-tier series in NASCAR.

“Verizon's commitment to IndyCar demonstrates its belief in the direction of our sport and further corroborates our long-term goals," IndyCar CEO Mark Miles said in a statement.

“Verizon is the perfect partner for us to showcase the high level of innovation and technology that is inherent in our sport. IndyCar will provide a large audience of tech-savvy consumers who are eager for the latest technology to further enhance their experience."

Verizon has been sponsoring the No. 12 of Will Power for Team Penske and will continue the partnership with the team. The company will also sponsor Juan Pablo Montoya for eight races in 2014. Montoya moved to the IndyCar Series after seven full-time seasons in the Sprint Cup Series for Chip Ganassi Racing.

Izod was the previous series sponsor for IndyCar and left after the 2013 season ended. The first race of the 2014 IndyCar Series season is at St. Petersburg on March 30.