Luella’s BBQ

Our Portfolio

Project Description

Jeff Miller opened Luella’s Bar-B-Que in a humble South Asheville strip center in 2007. He had an excellent product, with a strong commitment to quality. He quickly created a vibrant restaurant with a loyal following, based on his culinary artistry, strong leadership skills, and dedication to his customer’s experience. Not long after he opened, one of his employees met Jim Diaz and insisted that the two of them meet. Jeff and Jim connected immediately due to their common interest in music and food. Jeff needed a place where he could spread his wings and he needed someone like Jim to believe in his capabilities.