Most organizations fail to recognize that the least trained and least invested of their employees do the heavy lifting of building their biggest asset—their brand. Gross defines a brand as an expectation and brand building is a simple matter of managing expectations. It’s simple, just not easy.

Once you master Gross’s simple steps to Millenial Rules, you’ll be on your way to building a powerful personal or local brand to beat your competition!

Start treating your service for what it is—a one-of-a-kind, in-the-moment transaction. T. Scott Gross shares personal examples of how he built his business when he created Positively Outrageous Service and used its principles on his customers.

Scott’s POS principles work because they are simple, practical, and fun! Audiences learn how to multiply their marketing efforts by creating POS experiences that build their brand… and benefit the bottom line.