"I'm really excited about the Welsh clubs getting involved with the Premiership Rugby 7s," said Davies, who is also chief executive at Scarlets. "The players are excited, the coaches are excited and now they know about it, the supporters are starting to get excited as well.

"It will be great fun and it's a great platform for us because we've got strong 7s rugby at junior level but it's something that's been missing at the regional game.

"All four regions are keeping their cards very close to their chest in terms of which players will be involved.

"They're approaching this with intent but all four regions have an abundance of young, exciting talent because we run deeper squads as the international call-ups are taken from just four of us not 12, like in England.

"This is another opportunity to get the young players out there and see what they can do on a bigger stage.

"To be part of a meaningful, established competition is really exciting for everyone involved."

The Premiership Rugby 7s may be in uncharted waters in Wales but Davies expects the tournament to capture a public's imagination in the capital.

He added: "Cardiff Arms Park is iconic - it says it all. We're in the capital city on a Saturday night in the summer and for us that's an opportunity to bring new people into the game as well as our existing supporters.

"7s as a product is easier to access for people not involved in rugby - it's fast and it's quick and there will be lots of running rugby which the entire Welsh support base loves.

"The Welsh regions are approaching this with a desire to win, not just to play so I expect there will be a mix of youth and experience.

"It's such a different dynamic as a game that we'll coach it separately and it is an opportunity, for us at Cardiff at least, to give the youngsters a chance."