Wednesday, February 16, 2011

NASCAR and Wildlife Conservation in the same room

DAYTONA BEACH, Fla. -- In a top deal announced today, Sponsormonsters and the Wildlife Conservation Society (WCS) have agreed to a three-year partnership with full-time NASCAR Nationwide Series team R3 Motorsports and driver Robert Richardson Jr. beginning with Saturday’s DRIVE4COPD 300 at Daytona (Fla.) International Speedway.

Boasting a defying paint scheme, designed by the legendary NASCAR artist Sam Bass, the No. 23 Dodge Challenger will display a tiger, an elephant, a penguin, a dolphin and a turtle along with the Wildlife Conservation Society logo. R3 Motorsports, Sponsormonsters and WCS will use this partnership to bring further awareness to the need to save wildlife and wild places around the globe.

Today, WCS protects many of the world’s iconic creatures here and abroad, including gorillas in the Congo, tigers in India, wolverines in the Yellowstone Rockies, and ocean giants in our world’s amazing seascapes.

Through their NASCAR partnership with R3 Motorsports and rising star Richardson Jr., both entities are hoping to reach new levels of exposure of, and more importantly support for, the WCS mission from NASCAR’s impressive fan base.

“We’re very proud and excited by this partnership with the Wildlife Conservation Society,” said Robert Richardson Jr., who will drive the WCS Dodge Challengers in 2011. “I undoubtedly believe we have one of the coolest looking cars on the track heading into race day. This partnership with WCS is important to me because I’m an activist for exactly what they stand for. Everyone better bet that we’re going to make this partnership work and bring further awareness while we rally support from those inside and outside the NASCAR community.”