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Google has been watching YouTube from the sidelines for quite a while now. In fact, as one of the company’s financial backers and technical advisors, they’ve had a chance to get a real good look under the hood.

And sure enough, by bit, Google Video has become more YouTube-like.

First they added a user-ranking system. Then they made it possible for viewers to add comments. Just like YouTube.

Now Google has taken off the gloves: they’ve put Google Video on their home page.

The end of YouTube?

Not immediately, but other than their fast head start, there is nothing that YouTube is doing that Google can’t duplicate and do a lot more proifitably given its ad network and the prodigious amount of traffic it attracts.

Ken McCarthy

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A friend wrote me saying that he is at his wits end about video testimonials.

On the one hand, his customers are ecstatic with the training he provides them (he’s a top horseback riding instructor), but on the other hand, they freeze up when he tries to capture their excitement on camera.

Getting good video testimonials is one of those things that should be filed under the category of "Looks easy until you try it."

Here are the challenges you face when you try to get video testimonials and how to overcome them…