Tag Archives: phoenix mayor election 2011

Social media has become an important and effective marketing tool, with businesses creating Facebook pages and Twitter accounts for their customers, sharing deals and special offers. And it’s no less important in a race for mayor, especially for the Phoenix election mayoral candidates.

We visited all of the Phoenix mayoral candidates’ respective social media pages to get a better idea of how they represent themselves and their campaigns. It’s one thing to believe what the media and rival candidates say about one another, but how are they connecting with their supporters and how are they bettering their campaigns via social media?

Jennifer Wright

Jennifer Wright’s website states her campaign focuses on the following issues: repealing the food tax, creating a more open, transparent government, enforcing SB 1070, increasing public safety, creating more jobs and improving small businesses and small business creation.

Facebook & Twitter

Wright’s Twitter thoroughly updates her followers of her responses at mayoral debates. She’s informative, and she seems active on her account, responding to her followers’ questions. For instance:

As for Wright’s Facebook, with 507 followers, it’s updated frequently with video posts, shared links of articles relating to the mayoral race, as well as her thoughts and opinions. She seems more active and personable on Facebook, determined to increase the number of followers every day:

“‘I have no interest in being a household name or having personal fame or notoriety. I do not seek to be a career politician. Instead, my desire is to serve and lead Phoenix back on a path to prosperity. I would be honored if the highest office I ever held were that of Mayor of Phoenix. I humbly ask for your vote.’ Jennifer Wright”

“500! LET’S RAISE IT TO 510!””Today’s goal is 490!”

“Have you seen and shared my web-ad? The Wright Change for Phoenix www.youtube.com”

Anna Brennan

Anna Brennan focuses on the community for her campaign. She pledges to “have the most open, accountable, and transparent government that the City of Phoenix has ever seen,” work on the city’s budget by proposing a zero-based budget, emphasize the importance of education by advocating for public school reform, and spotlight illegal immigration.

Brennan’s social media usage, both Facebook and Twitter, have identical posts — all video links to Brennan’s unique, live broadcasts from her cell phone (using bambuser, an app that streams live video for others to view), updated very frequently.

Facebook & Twitter

No. of Friends & Followers for each Mayoral Candidate:

As of August 18, 2011, sourced from the social media pages linked to each candidates’ website:

Election Voting Dates & Times:

Election social media — is it important to winning an election? What do you think?

Do you think the candidates’ social media pages, “friends” and “followers” have any impact on the election and who will win the mayoral race? Let us know. If it is, it looks like Mattox is leading the pack.