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London proving popular with North American meeting and event planners

Data from London Convention Bureau shows North American bookings for 2018 are up 20% on last year.

London is a hot spot for North American meeting and event planners, according to the London Convention Bureau, which says bookings from the USA in 2018 are up 20% on the previous year.

The UK capital continues to attract a number of meetings and conferences from high profile North American brands such as Google, Adobe and Salesforce.

London’s largest conference venue, ExCeL London, is also reporting its busiest year for meetings bookings from North America with a 50% increase in 2018.

"London is a world class destination to host meetings and conferences, offering an array of creative and innovative event ideas," said Joshua Novick, VP for Business Tourism in North America at London Convention Bureau.

"With a fantastic mix of venues, hotels, cultural attractions and restaurants, it is no surprise that we are seeing a high number of bookings from North America so far this year."

London was recently ranked as the top EMEA destination for meetings and event planners by two separate independent industry reports: the 2018 Cvent Top 25 MICE cities and CWT’s Top 10 EMEA cities for corporate meetings and events in 2019.

Both reports highlighted London’s strengths including range of venues, hotel capacity, infrastructure, cultural attractions and the city’s position as a leading global business hub.

As demand from North American meeting planners increases, the London Convention Bureau has announced the opening of new offices across North America in Chicago and Toronto, bolstering its existing presence in New York, San Francisco and Los Angeles.