Juicero teardown hints at a very expensively-built product

Juicero became the laugh of the tech industry last week after Bloomberg revealed that its custom fruit and vegetable packs could be squeezed into juice by hand. But it turns out that Juicero’s big and expensive juicer really is no joke.
Ben Einstein, a founder at the venture capital firm Bolt, took apart a Juicero juicer piece by piece to see what made the device — which currently sells for $399 and went for $699 at launch — so expensive. It turns out, the juicer really is an impressive piece of hardware. It just happens to be one that was designed with quite a bit of excess.
“Cost savings was not anywhere near a top priority for Juicero.”
Einstein calls Juicero’s press an “incredibly complicated piece of engineering” that was assembled...
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