Bramley Park

Bramley Park

Logo & Branding Case Study

Brief:

To redesign the logo for Bramley Park without losing brand recognition whilst aiming to improve engagement with new customers.

To design the business cards for Bramley Park keeping in mind the age of the customers.

About:

Bringing the best of retirement, Bramley Park offers great facilities for over 50’s. Here with our welcoming community, you can easily begin your retirement.

Break Down:

1. Users:

Users:

Over 50

Ready to retire

Looking to Relax

Peace of Mind

Working Class

User Insights:

100% over 50

Retired or looking to retire

Looking for a relaxing lifestyle

Safety & Security

Action:

Look & Feel Safe

Clean & Relaxing

Age Friendly Design

Easy going

Simple

2. The Brand:

Culture:

Friendly

Giving

Happy

Relaxing

Customer:

Over 50

Retired

Married

Looking for simplicity

Tone of Voice:

Warm

Professional

Friendly

Welcoming

Relaxing

Feel:

Safe

Secure

Relaxing

Welcoming

Friendly

Impact:

Happy

Relaxed

Secure

Peacefull

X-Factor:

The Parks homes boast beautiful and individual designs only complimented by the beautifully landscaped gardens and Stone Paths. The park is situated on the edge of the peak district where there is plenty of beautiful countryside to explore.