How Social Media Can Help Your Practice Grow: Practical Steps to Follow

According to a PewInternet study, 81% of U.S. adults use the internet and 59% say they have looked online for health information in the past year. Thus, a vibrant online presence is critical to
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According to a PewInternet study, 81% of U.S. adults use the internet and 59% say they have looked online for health information in the past year. Thus, a vibrant online presence is critical to patients finding you, getting to know you, and establishing trust. Since so many patients use the web to do their research when looking for a doctor, you not only need to have a presence, but give them relevant, valuable content as well. This presentation walks you through what Brian Solis calls Generation C, or the Connected Consumer. The more you understand this consumer and what makes him or her tick, the more successful you will be in cutting through the noise, getting her attention, and earning *(and keeping!) her as a patient. Presented by Monique Ramsey of Cosmetic Social Media at Vegas Cosmetic Surgery 2013 at the Bellagio in Las Vegas, Nevada. #Medical #Marketing #SocialMedia #CosmeticSurgery #PlasticSurgery #Dermatology #aestheticsurgery #beauty #VCS2013

3.
“The Internet has
forever changed the
way our patients will
approach healthcare.
Digital or social media
is NOT a passing fad…
get past that.”
- Howard J. Luks, MD
Fast Fact: Nearly 16 minutes
of every hour is now spent
on social networking sites.
(Experian study 2013)

6.
#VS2013 Follow on Twitter @MoniqueRamsey
Connected Consumers
• Will share more if there
is value in return
• Make decisions
differently
• They influence and are
influenced differently
• MOMENTS OF TRUTH
Read: Brian Solis
What’s the Future of Business

8.
A *NEW Consumer Culture
THEN - Traditional
• Reliant on WOM among
people they know and
trusts in the real world.
One to one
• Influenced by print,
traditional online ads,
TV, radio
• Selling
• Push Marketing
NOW - Connected
• One to Many
• Shared Experiences
• Powerful Influence
• Window to the world is
REAL TIME
• Readily share reviews
and experiences in
social networks.
• Can be a practice ally

9.
Turn to Technology
• Access to valuable
information whenever
and wherever
• 70% of people believe
reviews from total
strangers
• So how are you going
to engage this new
connected consumer?!

10.
#VCS2013 Follow on Twitter @MoniqueRamsey
Make it Easy
& Engaging
with Apps
Peer-driven WOM
“Peer to Peer
influence is
perhaps at is
greatest potency.
It’s not what YOU
say about YOU, it’s
what OTHERS say
about you that
counts.”
–Brian Solis
Faberge Organics Shampoo Commercial
with Heather Locklear circa

15.
Invest the TIME
Social media is no
longer optional.
You will reap the
rewards but need
to invest the time
to get the benefit.

16.
#VCS2013 Follow on Twitter @MoniqueRamsey
“Perhaps this is the new cost of doing
business. In an era of connected
consumerism, to earn customer
attention, trust, and loyalty is a cost
and an investment in relevance and
relationships.” – Brian Solis
The Voice of Your NEW,
Empowered Patient