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The Psychology of Marketing Part 2 with Naren Arulrajah

This Thriving Dentist Show interview is about the Psychology of Marketing Part 2. Robert Cialdini is recognized by many authorities to be an absolutely brilliant marketing mind! His book, Influence: The Psychology of Persuasion is a New York Times best seller and Fortune lists it as one of the ’75 Smartest Business Books’. Naren Arulrajah has adapted the concepts taught by Robert Cialdini to the dental profession. In this interview, Gary and Naren discuss; The fundamental principles of the Psychology of Marketing, why reciprocity is such a powerful concept, how to apply the idea of ‘first gift, then ask’ in your dental practice, how to use the concept of commitment to move patients toward decision, why scarcity is such a powerful motivator and how to use the concept of scarcity with integrity in your practice and throughout the interview Naren shares how to help your patients make great decision about their dental care by applying the ground breaking fundamentals of persuasion and pre-suasion as pioneered by Robert Cialdini. You will LOVE this interview and more importantly, you will love how this information serves your patients!