Coca-Cola to bring the happiness journey to more cities across Myanmar in 2015

Tens of thousands more consumers to enjoy the Coca-Cola Uplifting Break experience through popular afternoon music shows

Coca-Cola Myanmar is extending its series of popular Happiness Journey music concerts themed around the “Coca-Cola Uplifting Break” experience to more cities this year. The Coca-Cola Happiness Journey was launched in Myanmar in 2013 with stops in Yangon and Mandalay and last year, the brand made successful Happiness Journey stops in other cities for the first time— Monywa, Pyay, Taunggyi, Pathein and Mandalay.
Coca-Cola will once again hit the roads of Myanmar with its specially-designed convoy of Coca-Cola trucks to host entertaining afternoon music shows featuring performances by popular artists Sai Sai Kham Leng, Eaint Chit, Mi Sandi, Bunny Phyo, Me N Ma Girls and Jet San Htun.
“Based on customer demand, we are continuing the Coca-Cola Happiness Journey, bringing our ‘Uplifting Break’ experience to even more cities in 2015,” said Rommel P. Fuentebella, Marketing Director, Coca-Cola Myanmar. “Throughout the year, fans will have the opportunity to take a break and share an ice-cold refreshing Coca-Cola with friends, family and their favourite artists.”
Today, Coca-Cola brought the Happiness Journey to Bago for the first time. Thousands of people enjoyed an afternoon of entertaining music performances by Eaint Chit, Mi Sandi and Ah Moon at a field near Bago City Hall, Phattan Street, Hanthawady Ward. The next stop of the Happiness Journey will be in Mawlamyine, Mon State, in end-March.
To be part of the Happiness Journey activities and attend the concerts in the various cities, people can redeem tickets by simply collecting six (6) Coca-Cola, Sprite or Max+ plastic bottle caps or cans and presenting them to the redemption booth staff to receive two (2) tickets to the event. Submitting a mix of bottle caps and cans is also allowed and the number of tickets a person can redeem is only limited by the amount of caps and cans they can collect.
The location of the ticket redemption booth in each city is advertised on promotional banners placed at participating consumer goods stores and provision shops across each of the cities. For the Coca-Cola Happiness Journey stop in Bago, consumers visited redemption booths located at the entrance of Bago Myoma Market, the south entrance of Shwemawdaw Pagoda and in front of Bago University from 18 to 28 February.
“I was delighted to be part of each and every Coca-Cola Happiness Journey stop in 2014 and am glad to be involved again this year. I felt appreciative see my fans in Bago enjoying a music-filled afternoon with Coca-Cola,” said singing sensation, Eaint Chit.
Coca-Cola is promoting its “Uplifting Break” campaign across various media channels including television, print, radio and Facebook throughout the year. For the latest information on the upcoming Happiness Journey activities and details on the locations of the ticket redemption booths in the various cities, please visit the Coca-Cola Myanmar Facebook page- www.facebook.com/CocaColaMyanmar.