Wisoft Solutionshttps://www.wisoftsolutions.com/resources
Wed, 21 Feb 2018 10:28:35 +0000en-UShourly1WhatsApp Business launched and here is the lowdown on how this app workshttps://www.wisoftsolutions.com/resources/blog/whatsapp-business-launched-and-here-is-the-lowdown-on-how-this-app-works/
Tue, 20 Feb 2018 12:45:30 +0000https://www.wisoftsolutions.com/resources/?p=1016WhatsApp, we are all familiar with this app, is one of the most popular social networking apps with over 1billion users in 180 countries around the world. WhatsApp revolutionized messaging completely, post the intermediate BBM craze. As a small business owner, using WhatsApp to connect with potential customers, interact, take orders, and have a two-way open conversation is a boon. Keeping this in mind, WhatsApp recently has introduced a separate app called WhatsApp Business. Though the name says it all, let’s delve into the major questions and get you familiarized with the new app that’s going to revolutionize marketing. What

WhatsApp, we are all familiar with this app, is one of the most popular social networking apps with over 1billion users in 180 countries around the world. WhatsApp revolutionized messaging completely, post the intermediate BBM craze. As a small business owner, using WhatsApp to connect with potential customers, interact, take orders, and have a two-way open conversation is a boon.

Keeping this in mind, WhatsApp recently has introduced a separate app called WhatsApp Business. Though the name says it all, let’s delve into the major questions and get you familiarized with the new app that’s going to revolutionize marketing.

What is WhatsApp Business?

Small businesses use WhatsApp as a medium to connect with their customers, and to overall run their business. WhatsApp Business is an Android only free app (it is currently not available on other platforms) that allows small and medium businesses to create a business profile exclusive to their business and to use this messaging app to increase and maintain customer bases. WhatsApp Business offers a range of beneficial features for businesses. Here are a few:

Create an identity with a business profiles: With WhatsApp Business, create a business profile that is unique to your business. WhatsApp’s revolutionary new app lets you key in all your basic business details, such as a simple description on what you do, contact details like email, telephone numbers, store address details and website. This profile will be unique to your business and every time someone gets a message from your business they will view it as a message from a business profile and will be able to view your complete business profile.

Send and receive messages easily with smart messaging tools: To run a successful business and retain customers, it is essential to keep open communication between you and your customers. WhatsApp business comes with smart messaging tools that allow you to send

Quick replies to frequently asked questions,

Greeting messages that will introduce your business to new and potential customers, and,

Away messages that will let customers know you are busy and will reply at the earliest.

Evaluate your business performance through the app: With WhatsApp Business, get stats on your messages, like how many were sent, delivered, and read, for instance. This will give you a holistic understanding of how your messaging strategy is helping your business and may also give you an idea of the number of new clients acquired through WhatsApp.

Message from anywhere with WhatsApp Web: Get the advantage of responding to messages from anywhere with WhatsApp Web. Sign in to your account on a desktop or laptop through WhatsApp Web and continue interacting with your customers and responding to queries.

Clear account classification: When you use WhatsApp Business, people will clearly know that all messages received are from a business as you will be listed as a Business Account. Eventually, your business will have a Confirmed Account addition to it once it has been confirmed that the account number matches the businesses phone number and is genuine.

Old WhatsApp users can continue using WhatsApp as usual — without having to download anything new. You will still have control over the messages received, with the ability to block any number, including businesses, as well as report spam.

With this revolutionary app, WhatsApp has simplified business communication for small sized business owners. Also, for business users who wish to continue using a business number and a personal number on the same device, you can have both the WhatsApp Business and WhatsApp Messenger installed on your phone and registered to different numbers.

With time, this app may also enable customers to make payments directly to the business. Now this will be a feature to look forward to.

]]>Lightning growth: Google teams up with WordPress to develop an accelerated ecosystemhttps://www.wisoftsolutions.com/resources/blog/lightning-growth-google-teams-wordpress-develop-accelerated-ecosystem/
Tue, 13 Feb 2018 05:04:23 +0000https://www.wisoftsolutions.com/resources/?p=1010Google recently has partnered with one of the biggest open-source content management systems (CMS), WordPress. WordPress, with a market share of nearing 59% and an estimated 1/3 of the entire web content published through their platform, is a definite leader in content management. This partnership comes in line with Google’s continuous improvements on speed over the past 8 years. Google’s latest Speed update, that will roll out in July 2018, will use mobile page speed as a ranking factor in mobile search results. This will drastically impact websites online as it has been proven that most searched today are performed

]]>Google recently has partnered with one of the biggest open-source content management systems (CMS), WordPress. WordPress, with a market share of nearing 59% and an estimated 1/3 of the entire web content published through their platform, is a definite leader in content management.

This partnership comes in line with Google’s continuous improvements on speed over the past 8 years. Google’s latest Speed update, that will roll out in July 2018, will use mobile page speed as a ranking factor in mobile search results. This will drastically impact websites online as it has been proven that most searched today are performed on mobile devices.

With about 59 percent of the CMS market share under them, equating to 29% of all websites worldwide, partnering with the WordPress platform makes perfect sense for Google to advance its goals of a stronger and faster web experience.

Google recently participated at WordCamp US, the largest of the WordPress developer events. Their goal was to engage with the WordPress community to understand and start a discussion around the performance of the WordPress ecosystem. Google shared data that highlighted the core problem of WordPress: its poor performance in speed and page load when compared with other non-WordPress-based sites, and their plan to work alongside WordPress, with a dedicated team, to advance the overall performance of the WordPress platform.

For anyone who has ever worked on or developed a WordPress-based website, including me, it is no secret that the open-source platform has struggled for years with code bloat, security, and performance. Though they have showed significant improvement in their core code in the last few years; overall, WordPress pages still lag behind non-WordPress pages on several performance indicators.

How Google will work with WordPress

Google has announced an expansion of their team, post the partnership, that will include a team that will be exclusive to WordPress. This team will work on advancing the platform’s performance and on bringing the platform’s ecosystem up to current web experience standards more rapidly.

Let’s hope that this collaboration makes working on the world’s biggest and most used content management system smoother, and improves web visibility for WordPress users like you and me.

]]>How to ace SMS Marketing and let your business boomhttps://www.wisoftsolutions.com/resources/blog/how-to-ace-sms-marketing-and-let-your-business-boom/
Mon, 12 Feb 2018 06:57:05 +0000https://www.wisoftsolutions.com/resources/?p=1000As an entrepreneur running a business, you are constantly thinking up new ways to promote and advertise yourself. The number of advertising outlets that have evolved in the modern age are innumerous and very highly effective in the age of the internet. But we must not forget the more traditional forms of marketing, that is SMS marketing. The fact is that today every one has a mobile. From the young to the old, everyone walks around with a phone in their hand, ready consumers of your ads that will reach them through a variety of online mediums. Though every single

As an entrepreneur running a business, you are constantly thinking up new ways to promote and advertise yourself. The number of advertising outlets that have evolved in the modern age are innumerous and very highly effective in the age of the internet. But we must not forget the more traditional forms of marketing, that is SMS marketing.

The fact is that today every one has a mobile. From the young to the old, everyone walks around with a phone in their hand, ready consumers of your ads that will reach them through a variety of online mediums. Though every single mobile user may or may not have an active internet connection, it is 100% assured that every mobile user has texting capabilities on their phones and can receive texts.

On a general note, SMS marketing is something that is frowned upon as people are pretty picky about giving their numbers away due to the fear of getting bombarded with hordes of marketing messages.

So how do you ace SMS marketing and gain visibility through effective SMS marketing? Here are a few helpful pointers on SMS marketing:

Keep your messages short and crisp

Over 90% of SMS’s are read within the first 3 minutes. These messages are either opened and deleted, or are read through to see the value of the message. Make sure the text you send out is short, crisp and to the point, delivering a high value message to your customer and instigating the need for action.

Include enticing offers and incentives

Simple and easy. Grab your readers attention with offers, discounts and coupons on furnishing a certain code in their SMS. Make them want to retain your message and visit your store/business to avail the special offer mentioned in your SMS.

Clear call to action

Don’t beat around the bush. The two driving factors of a good SMS are the keyword and the short code. Make sure that you make the action expected out of the reader as clear as can be. For instance, if you expect the reader to message a certain coupon code for a discount, make sure this part is highlighted well in your message.

Create a sense of urgency

Always ensure that your message has an expiration date included on offers being promoted to create a sense of urgency among your readers.

Time your messages

When sending out messages, timing plays a crucial role. Always ensure to send out messages when the reader is most likely to be free, which is either during lunch hours or after work. By rule, do not send out any messages before and after 9.

Personalize your messages

Try to address your customers by name or include a line that indicates that the SMS is only meant for exclusive users. There is nothing more attention grabbing than an SMS that is exclusively addressed to you.

As it is with any type of marketing, SMS marketing too needs constant attention and interaction to be effective. Don’t over badger your customers with too many SMS’s, but at the same time keep the interaction active with relevant and enticing messages reminding your customers of your existence.

]]>How to Grow Social Media Audience in 2018https://www.wisoftsolutions.com/resources/blog/how-to-grow-social-media-audience-in-2018/
Mon, 22 Jan 2018 09:40:10 +0000https://www.wisoftsolutions.com/resources/?p=994Creating social media presence and gaining the new audience is an inevitable aspect of today’s marketing. Though, social media is a complex channel it has changed and simplified the way brands understand its audience. For a marketer with right strategies, possibilities with social media are seamless. Social media is evolving rapidly. However, it’s users are adapting to these changes cheerfully. Brands, chasing, both the social media and audience have no option left now but buck up to these changes to remain relevant and grow the audience. Social media users have gone up by 121 million in the last quarter for

]]>Creating social media presence and gaining the new audience is an inevitable aspect of today’s marketing. Though, social media is a complex channel it has changed and simplified the way brands understand its audience. For a marketer with right strategies, possibilities with social media are seamless.

Social media is evolving rapidly. However, it’s users are adapting to these changes cheerfully. Brands, chasing, both the social media and audience have no option left now but buck up to these changes to remain relevant and grow the audience.

Social media users have gone up by 121 million in the last quarter for the year 2017. Across all geography, the interest in social media is noteworthy. Even 80% of the Middle East population uses social networking sites daily. Waiting for these audiences to discover you is an old marketing approach when you can reach out to your audience in the nick of time.

Digital marketing and social media industry experts have already come out with predictions for social media for the year started. Here are tips on how to make use of these predictions to grow your brand’s audience for the year 2018.

Tips to Grow Your Social Media Audience Effectively

Create Engaging Content Like Videos

Videos are in more demand than written content. It’s easy to understand, naturally appealing and it’s the future of content marketing. Investing in videos is the way for businesses to attract a new audience and keep the loyal audience stick with the brand.

Take Advantage of Live Videos

Live streaming has a touch of curiosity. Facebook, Instagram, Snapchat, YouTube have the live streaming facility. The social media audience wants to know more about the brand and the face behind the brand. Live streaming attracts more people and gives a cost-effective word of mouth promotion. Creating live videos shouldn’t cost a bomb. Even a small business owner can go live and talk to the audience and gain trust.

Diversify. Social Media is Becoming Expensive

The buzz word is ‘Facebook ads are becoming costlier day by day.’ As channels are trying to monetize efficiently, and the audiences are in ever demand it is inevitable that the cost of social media is going to rise proportionately over the years.

Meanwhile, businesses and start-ups are looking for cheap alternative ways to market the brand. Try to experiment with new social media channels, keep up-to-date with new developments and utilize every new trick learned in your marketing. Diversify. Don’t bet heavily on a single channel.

Connect with Your Audience for REAL

The social media platforms are hand in gloves with business and brands to generate revenues. But the audience is the core of any social media platform and for any channel, keeping them happy is the ultimate priority.

The recent Facebook announcement on the news-feed that posts from family and friends will get even higher priority over posts generated from businesses pages and ads has made brands and marketer worry about their social media strategies for the year. Try to connect with your audience for real and initiate genuine conversations instead of using automated tools to post and fill up your audience page with galore of promotional feeds.

Be the Pioneer in Testing

Social Media has a constant demand to innovate. They will never let the marketer settle down with one single marketing strategy for the year. Your marketing strategy should innovate continuously to keep up with the technology.

Facebook is making impressive progress at augmented and virtual reality. LinkedIn has added video option to all personal accounts, and they are planning to roll out video ads too. Finally, Snapchat integrated live video in its newly redesigned interface.

Innovation is the way to survival. Even brands can take advantage of this social media innovation by being the pioneer in testing these innovations. You can quickly get a lot of eyeballs by being a pioneer in testing.

Create Everyday Brand Ambassadors

The audience wants to hear stories of the brands. A real story, without much editing and polishing. Very example of this is the stories circulated on LinkedIn. They get a lot of shares likes, and comments and audience devour this kind of short stories.

Creating such stories is not hard. As a matter fact every person, every business and every brand undergoes a lot of trials, and these success stories can be re-told on social media platform in the form of live video, a quick post, a tweet, etc.

B2B can take advantage of this technique to enhance brand presence on the favourite b2b Platform-LinkedIn. Create employee and customer ambassadors. But keep a strategy ready for negative publicity too.

Make Use of the Features Fully

Take advantage of the platform in every possible way. List down all the features of a social media channel and make use of them. You can boost product reviews, customer reviews on Facebook, tweeting carefully crafted blog images is possible, hashtags on Instagram can make a difference- the list is never-ending. Every social media platform offers plenty of features, make use every single of it to promote your brand.

Utilizing social media platform and growing audience is a creative task. Every brand should create a unique strategy depending on the audience demographics and personas. So, what strategy your business has in mind to grow the audience this year?

Now that we know social media is for all the generations, it is important to boom your business by marketing through social media. To get the best of social media marketing,

]]>Actionable Items To Achieve Digital Goals For A Newbie E-commercehttps://www.wisoftsolutions.com/resources/blog/actionable-items-to-achieve-digital-goals-for-a-newbie-e-commerce/
Wed, 17 Jan 2018 12:37:16 +0000https://www.wisoftsolutions.com/resources/?p=988Running an e-commerce website efficiently by keeping up with all KPI’s and goals is not easy. When you are busy taking care of marketing, customer service, and other operations, it is easy to ignore the little things which can affect the sales on the site. Here are few pointers to keep up with your e-commerce goals. Driving sales is the ultimate goal of any E-commerce site. You want more and more customers to buy online from your website and improve your revenue. Achieving this is a not a day’s task or a person’s job. But some of the simple, and

]]>Running an e-commerce website efficiently by keeping up with all KPI’s and goals is not easy. When you are busy taking care of marketing, customer service, and other operations, it is easy to ignore the little things which can affect the sales on the site. Here are few pointers to keep up with your e-commerce goals.

Driving sales is the ultimate goal of any E-commerce site. You want more and more customers to buy online from your website and improve your revenue. Achieving this is a not a day’s task or a person’s job. But some of the simple, and basic steps which most of the newbie e-commerce sites take years to figure out can improve sales and brand image in overnight.

9 actionable items to achieve digital goals for a newbie E-commerce

Give Priority to Visibility & Usability
‘Keeping up appearances’ is very important to create a positive image of the website. Today’s online audience visit hundreds of websites from international to local. A little bit of drabness of your site can put off your visitor. Give priority to your e-commerce website design and keep up with the industry trends.

Use Descriptive Titles
In e-commerce site product title becomes the webpage title. A webpage title has a lot of significance in search engines. Always, use descriptive titles for the product. The color, use or quantity whatever the main description of the product, add it to the title. A descriptive title is nothing but a long tail keyword, which has a potential to drive real sales to the site.

Show customer presence on the webpage
Reviews, ratings, social media shares testify the usage of the web page or product. The absence of all these elements can demotivate your visitor from buying the product. Don’t wait for the customer to come back and give feedback and rating instead ask them for review and ratings and social shares. This whole process can be simplified using a marketing automation tools.

Add Informative Images and Videos
Nothing can grab your visitor’s attention like photos and videos. A single picture of the product might not be enough to make a buying decision. Add different angle, different color background, size comparison images. The little details can go a long way to convince your visitor to make a purchase decision. So does video. Videos can also improve average time spent on the site.

Add Trust Signals on the Website
People are becoming aware of the online hacking and theft and the consequences of it on them. Nobody wants to do a transaction on a non-secure site. Get your site protected and put those security badges on the bottom of the site, in the footer. It should be visible to every visitor on every webpage. Research cites e-commerce site with security badges drive more sales compared to others.

Don’t Ignore Mobile Commerce
UAE has 99% internet users among them 62% are online shoppers, and 47% of them have used smartphones to shop online. The numbers talk loudly about why it’s mandatory to make your e-commerce website mobile friendly.

Help People to Navigate
Nothing can disappoint a visitor like the lack of navigation to reach the right product. A lot of clicks filters and navigation can detour your visitor to your competitor’s site. Give links to most viewed products, high selling, and discount products, etc. Let the visitor know the variety available at your site to shop. Try upselling; it’s the new trend in e-commerce which is giving serious profits.

Create Content
If you are a niche e-commerce website, then the content can help you in generating sales. Create products guides, videos and product usability content which can help the audience to understand the product and make a purchase. The sales journey starts at awareness, and if your website can be there with your visitor from awareness to transaction, then you have won a loyal customer forever.

Make use of Social Media
Paid or non-paid social media can contribute to your e-commerce site in various ways. It can drive traffic, and it can generate sales too. Choose a social media platform, Facebook, Twitter or Instagram, where you have a broader audience and connect with them meaningfully or else drive sales directly from them using paid ads.

Want to partner with an E-commerce agency to make your website more attractive and persuasive?

]]>8 Essential Questions To Ask A SMS Service Providerhttps://www.wisoftsolutions.com/resources/blog/8-essential-questions-to-ask-a-sms-service-provider/
Sun, 14 Jan 2018 03:34:28 +0000https://www.wisoftsolutions.com/resources/?p=981In today’s era when people have a very short attention span, the SMS marketing is the apt channel to reach out your customers without being a pest. Investing in this ‘text messaging’ platform might not need a lot of consideration but choosing a right gateway network provider can make a difference to your campaign. SMS marketing is an effective marketing tool for businesses to reach a wider audience. The demand for SMS marketing and bulk SMS providers is ever in demand. It is cost-effective, has higher click rates and easy to set up, makes it one of the readily implement-able

]]>In today’s era when people have a very short attention span, the SMS marketing is the apt channel to reach out your customers without being a pest. Investing in this ‘text messaging’ platform might not need a lot of consideration but choosing a right gateway network provider can make a difference to your campaign.

SMS marketing is an effective marketing tool for businesses to reach a wider audience. The demand for SMS marketing and bulk SMS providers is ever in demand. It is cost-effective, has higher click rates and easy to set up, makes it one of the readily implement-able marketing strategy of all time. SMS marketing can be used for SMS alerts, marketing campaigns, promotions, customer feedback and more. The merits of SMS marketing are innumerable, hence investing in this marketing channel is inevitably lucrative.

Choosing the right SMS provider is the first step in making your campaign successful. There are plenty of bulk SMS service providers with varied rates. Choosing a cheap text messaging service provider is clearly a way to failure in the meanwhile selecting the costliest service provider doesn’t guarantee stars.

Following are the questions you must ask your SMS gateway provider before finalising the deal

Where are SMS gateway provider systems hosted?

Region-specific network connections are more efficient and preferred. Check out a region-specific service provider if it fits in your budget before selecting systems hosted in other regions and buying bulk messaging online from an untrustworthy source.

How Reliable is the gateway provider’s server?

It is paramount essential to be aware of the technical details of your availed service. Be aware of the ‘run time’ guarantees, back up services and reliability of the servers and in case of emergencies find out if the service provider has hosting tie-ups. Either text message or a transactional message, the SMS and replies should reach in time without causing any delivery issues. A discount coupon for pizza should reach when a customer is thinking about food and not while sleeping.

If a service provider offers you cheap rate, ask why?

Cheap bulk SMS services are widespread, but quality comes with a price. Cheap service provider usually uses grey routes. Grey routes are the connections where the messages are not directly sent to the receiver instead they bounce from network to network before reaching the destination. Here the delivery of the message itself is not guaranteed. If you are opting for cheap service, before grabbing it find out why?

Does your service support regional languages?

Not all gateway providers offer language support. For UAE and Middle East market the gateway provider should have Arabic support. Also, every country has quite stringent rules for SMS marketing especially laws in UAE are quite rigid for SMS marketing. Ask your provider if they are aware of the rules before signing up the contract and avoid unnecessary lawsuits later.

Find out if your service provider knows the special laws for SMS marketing in UAE?

Character limitations

Internation telecom standards have set a limit of 160 characters for text messaging. The text messaging in UAE should have ‘To opt SMS’ option. The’Opt-out’ characters included in the text message will be 24 in English and 17 in Arabic which is part of 160 characters.

The bulk SMS providers online usually don’t consider these little details and have no value added services.

Keep your message content within the best practices of marketing. Don’t use objectable language to get the attention of your customer. Avoid adult content, religion, and political content, illicit language, gambling-related messages.

What are the hidden costs involved in the package?

Like any other marketing channel, SMS service provider can burden you up with extra charges for every additional service without informing about the fine print in prior. No matter what type of service you choose- annual contract, flat rates or tiered, be aware of the fine print.

How reliable is gateway provider’s support service?

Undoubtedly, the service provider should offer 24*7 support service. Also, a provider should have necessity back-up arrangements for unexpected failures. Ensure the provider is available either by chat or phone or email in case of failures.

How friendly is the interface to use for a nontech person?

SMS marketing companies offer a wide variety of SMS platforms to be in touch with the customer. It can be as simple as one-click messages online or else you get to access gateway providers API to send messages. Either way, it should be simple to handle so that no time is lost in geeking out the technology.

SMS marketing is one of the tools a business should have in its arsenal. It’s the fastest and effective way to keep in touch with your customers. Also, it can be the cheapest way to gain some new customers too.

To know more about SMS marketing or to develop a result-driven communication strategy,

]]>SEO + UX = Successful Websitehttps://www.wisoftsolutions.com/resources/blog/seo-ux-successful-website/
Wed, 13 Dec 2017 08:34:37 +0000https://www.wisoftsolutions.com/resources/?p=973SEO was simple in the good old days. A website just needed some good quality keywords and it ranked number one in search engines. But it’s not that easy or simple these days. Now, search engines like Google takes hundreds of factors into account to determine the kind of pages that can rank high in search engine results (SERPs). This essentially means that elements of User Experience (UX) have now been incorporated into SEO practices. After a website is created, a few questions need to be asked. How easy is it to navigate your website? Are visitors engaged with interesting,

SEO was simple in the good old days. A website just needed some good quality keywords and it ranked number one in search engines. But it’s not that easy or simple these days. Now, search engines like Google takes hundreds of factors into account to determine the kind of pages that can rank high in search engine results (SERPs).

This essentially means that elements of User Experience (UX) have now been incorporated into SEO practices. After a website is created, a few questions need to be asked.

How easy is it to navigate your website?

Are visitors engaged with interesting, quality content?

Is the website fast, secure and mobile-friendly?

To put it simply, SEO targets search engines, whilst UX targets the website’s visitors. Both have to work in tandem as they share a common goal of giving visitors the best experience possible.

Use catchy headings

Headings are an integral part of any website’s content as catchy text makes it easy for search engine crawlers and visitors to find and understand the given information. It is like a window to what you are trying to say through your content. Headings are like titles of a book, a logical hierarchy that tells readers what the sections or paragraphs are all about. Adding optimized SEO keywords will do wonders for your search engine rankings. Sub headers can be used to categorize and structure the rest of the page’s content appropriately.

Optimize site structure

There are too many websites out there that just don’t get it…well easy site navigation that is. Your website’s site structure is not only important for visitors but serves as a road map for search engines also. It’s important to remember that users may enter your website through other pages and not only through the home page. This means that your site should be structured in a way that is easy to navigate. It should not be a place where there are a long list of options, irritating pop-ups, games or endless dead ends. The visitor must be able to go to another section without feeling lost or confused. There is also another advantage of sitelinks appearing in Google search results, which means less room for your competitors and more clicks for you.

Have clickable user signals

Have you checked to see if users are using the click-to-call feature to dial your business? Are customers leaving good reviews for you? Are users clicking on posts on your business page? Studies have shown that there is a strong connection between user signals and top rankings. Google sees all and knows all. Every kind of engagement and interaction with your customers shows Google that you have interesting content.

Increase site speed

Good site speed is a very important ranking factor for Google search. You need to have a website that loads quickly and is mobile responsive as well. Using Google’s Page Speed Insights Tool will help you analyze your website’s issues and how it can improve page loading times. News sites and content heavy sites should be the ones paying close attention to site speed, since these websites are viewed mostly on mobile for easy reading and convenience.

Enhance mobile experience

Site navigation is an important component of good mobile experience. SEO experts and webmasters have to take a site’s mobile-friendliness into account as a ranking factor in search engines. The look, feel, speed, text, navigation, images, and so on should be thought of when designing a website to make it responsive and mobile-friendly. In 2018, your mobile site will be taken into consideration when Google’s algorithm does it work for calculating rankings. Users must be able to find what they are looking for quickly and even button designs/sizes can impact the overall user experience. This can also directly or indirectly affect SEO as well.

A winning combination – SEO and UX

SEO and UX work hand-in-hand in creating an informative, engaging and successful website for businesses. The heightened experience levels are beneficial for users as well as for search engines.
So, what do you think? Do you need help from a SEO agency to create a website that ticks all the right boxes in the digital landscape? You can work with a SEO company to ensure that your website makes for a great experience and balances out UX and SEO factors perfectly. For an interesting read, check out these 11 Optimum SEO Strategies And Techniques that will help in gaining online visibility, generate leads and drive sales.

If you are looking to do SEO in Dubai, we could guide you with the best ways of both paid and organic SEO.

]]>Common Online Marketing Challenges And Effective Ways To Overcome Themhttps://www.wisoftsolutions.com/resources/blog/common-online-marketing-challenges-and-effective-ways-to-overcome-them/
Wed, 22 Nov 2017 09:38:47 +0000https://www.wisoftsolutions.com/resources/?p=967Are you worried that your business’s online marketing strategies and efforts aren’t producing the results your expected? Online marketing can be an overwhelming concept to learn and master, especially for SMBs. Business owners associate with the bigwigs in the industry, hear their success stories and try to implement it for themselves. However, most marketers are not aware on how to position their product or service in the digital space. 90% of SMBs don’t have a plan or strategy in place to get their business going in the right direction. It’s just like driving a car, because you can never reach

Online marketing can be an overwhelming concept to learn and master, especially for SMBs. Business owners associate with the bigwigs in the industry, hear their success stories and try to implement it for themselves. However, most marketers are not aware on how to position their product or service in the digital space.

90% of SMBs don’t have a plan or strategy in place to get their business going in the right direction. It’s just like driving a car, because you can never reach your destination unless you know where you are going.

It can get frustrating for you if your marketing efforts fizzle out, in a stormy digital space. But there are ways to identify and fix problems by putting in some time and effort. You can hire a leading online marketing agency to come up with a proper strategy and help you execute it. Listed below are some common online marketing challenges and effective tactics to help work through and overcome them.

Spreading your online presence too thin

In today’s digital age, it is mandatory for a company or business to be visible on every social media platform that is available on the internet. You need to consider where your target audiences are most active and take into consideration what you are marketing. For e.g., if your business sells décor items and furniture, you can flaunt your products on Instagram, Facebook and Pinterest to gain visibility. If you sell products or services to other companies, LinkedIn will be your best bet.

Bombarding too many ads

Posting ads extensively on your social media pages will overwhelm your customers and become “spam” in the long run. Set aside some time to plan and craft content that will acquire maximum engagement and interactions among followers. If you sell suitcases, offer travel tips or ways to pack your suitcase for maximum storage. If you are targeting a specific region or city, publish interesting tidbits that bursts of local flavor. For e.g., talk about any sporting events, the weather, sponsoring a charity, etc. to get responses.

Settling for lukewarm content

It’s all about keeping your website updated with content that is optimized with relevant SEO keywords. There’s no point investing time and resources to develop a website and keep outdated information in there. This is such turn-off for people who are always on the lookout for something new and interesting. Include readers, bloggers by posting questions that will evoke answers and suggestions. This way, you will get to know your customers and tailor offers based on their needs and interests.

Generating traffic but low sales

It’s important to start evaluating your goals and fine-tuning your marketing efforts if you have a huge customer base or online following. For e.g., if you want bloggers to sign up for your email newsletter, make it simple and easy for them to do. Keep the sign-in box displayed in a visible area and mention the newsletter in your posts. If you want followers to try out your product or visit your store, conduct campaigns, contests and free giveaways. This will help grow your following and bring people to your bricks and mortar location.

]]>Essential Elements Of An Effective Ecommerce Websitehttps://www.wisoftsolutions.com/resources/blog/essential-elements-of-an-effective-ecommerce-website/
Mon, 20 Nov 2017 09:33:44 +0000https://www.wisoftsolutions.com/resources/?p=959The perceived image of your business and the first interface between the seller and customer is your e-commerce website. This essentially means that an e-commerce website is the channel customers utilize to buy products and register for services online. An e-commerce website that is easy to navigate, mobile-friendly and pique’s your customer’s interest will definitely be successful in driving sales. If you want to increase brand awareness, attract and engage customers to keep coming back to your online store, then you need to create an e-commerce website that is innovative and user-friendly. It’s important to possess a few essential elements to

]]>The perceived image of your business and the first interface between the seller and customer is your e-commerce website. This essentially means that an e-commerce website is the channel customers utilize to buy products and register for services online. An e-commerce website that is easy to navigate, mobile-friendly and pique’s your customer’s interest will definitely be successful in driving sales. If you want to increase brand awareness, attract and engage customers to keep coming back to your online store, then you need to create an e-commerce website that is innovative and user-friendly. It’s important to possess a few essential elements to make your website efficient and effective. Without that, you will be losing out on sales opportunities and profitability.

Read on to learn more about incorporating some essential elements to ensure your e-commerce website generates leads and sales.

Use descriptive titles for products/services

Give a creative title to your product or service that will appeal to customers. It should be unique and descriptive, so that it stands out from competitors who are offering similar items. This helps customers find your products/services online over your competitors and boost your website’s SEO and search engine rankings.

Write detailed product/service descriptions

Labelling the product/service is one thing but crafting out a detailed description is quite another. Informative descriptions that are brief and to the point will help customers learn about the product/service and ultimately persuade them to buy it when they realize the unique qualities offered. It should not be too long but should be detailed enough to highlight all the important qualities that makes the product/service unique. This important element should be utilized to incorporate effective SEO keywords that will make finding your product/service easily as they rank high in search engines.

Get creative with your CTA

The Call To Action (CTA) button is the most vital element in your website. A good CTA will direct customers to take a desired action, thereby leading to improved lead generation and increased conversion rates. Create CTA buttons with a prominent design and a catchy text that will coerce customers to click it. Place it in strategic locations and make it easily viewable and accessible on mobiles also. Utilizing CTAs will allow you to achieve customers to take action when they are happy with the product/service your website offers. Think creatively and strategically when designing and implementing CTAs to help achieve your sales objective

List out testimonials and reviews

To help in the decision-making process, every e-commerce website will state that their products and services are the best so that customers get convinced to make a purchase. Listing out testimonials and reviews are essential to help gain trust and credibility. According to Search Engine Land, 9 out of 10 customers will read online testimonials or reviews to determine the quality of a business. Sometimes, having very few reviews or testimonials will make customers hesitate to take the next step. To resolve this problem, you can send out an email asking for customers to share their valuable feedback about the product/service they are investing in. This ensures your review and testimonial section is full as customers feel that feedback requests are part of the buying process and will not hesitate to share their comments or suggestions.

Integrate social media

Social media is an important digital marketing service that every company or business utilizes to stay on top in the world wide web. It is also an essential component for e-commerce websites to be successful. You can add social media icons in strategic places that make them appealing to click. It should be visible enough to catch the viewer’s attention without overwhelming other elements in the webpage. Gaining likes and follows on social media platform is proof enough that your website is good. This leads to increased purchases and traffic to your website which helps in overall profitability.

Display cost savings

Everyone likes to save money, period. To encourage customers to make a purchase decision, you display offers and discounts next to products, just to show how much they will be saving on costs. This not only compels them indirectly to desire the product/service but also excites them enough to tell their friends and loved ones about your e-commerce website.

Showcase videos

Seeing is definitely believing. You can add interesting videos that describe your products and services that will intrigue customers to visit your website. A visual touch is definitely needed to make purchase decisions. Conversion rates can increase by 80% if customers watch videos online. 64% of viewers are also more likely to buy that particular product/service. These videos will help customers gain a better understanding of how the product looks and also get additional information about its functionality.

A great e-commerce website plays a pivotal role in taking a viewer from just browsing and turn them into a customer by actually adding products to shopping carts. Product marketing has grown by leaps and bounds thanks to digital marketing companies. Here is an interesting read on The Secrets Only Experts Know About Digital Marketing to give you a glimpse into the world of digital marketing and what it can do for your business.

Want to partner with an E-commerce agency to make your website more attractive and persuasive?

]]>The Power Of SMS Marketinghttps://www.wisoftsolutions.com/resources/infographics/the-power-of-sms-marketing/
Thu, 16 Nov 2017 07:06:52 +0000https://www.wisoftsolutions.com/resources/?p=952The post The Power Of SMS Marketing appeared first on Wisoft Solutions.
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]]>How Do You Survive A Search Engine Algorithm Update?https://www.wisoftsolutions.com/resources/blog/how-do-you-survive-a-search-engine-algorithm-update/
Fri, 03 Nov 2017 07:49:46 +0000https://www.wisoftsolutions.com/resources/?p=932Your website may appear on various search engine results but staying on top with high rankings is a different ball game altogether. A popular website with a high search engine ranking is like balancing a log on water. One wrong move, you will fall in and drown. As far as staying on top of search engine results is concerned, there are no guarantees. During February this year, Google released the Panda/Farmer update in its algorithm which gave a major jolt to the performance of all websites. It had caused a shocking effect on the content farms which led to the

Your website may appear on various search engine results but staying on top with high rankings is a different ball game altogether. A popular website with a high search engine ranking is like balancing a log on water. One wrong move, you will fall in and drown. As far as staying on top of search engine results is concerned, there are no guarantees.

During February this year, Google released the Panda/Farmer update in its algorithm which gave a major jolt to the performance of all websites. It had caused a shocking effect on the content farms which led to the sites losing considerable amount of traffic for a massive percentage of their keywords. Google’s goal was to purge low quality sites from its search results. But the questions you need to ask is:

How can you protect your business’s website from losing out on rankings or penalization?

Is it possible to survive all major updates and what should you do after an update?

The best way to survive the SEO onslaught is to know where exactly the changes have taken place in the algorithm. For most of you who don’t know, Google releases around 500 algorithm changes in a year. Some updates may be small and not noticeable. However, there are industry-shattering ones that will cause havoc for certain websites in terms of rankings. Google has been consistent in its bid to remove low-quality sites and promote those that provide great user experience. The best way to find out about a major algorithm update is when there is huge change in traffic. If your site is affected, you will notice that there has been a major decrease in traffic.

Here are a few ground rules to follow if there has been a major algorithm update by Google or any search engine.

Create engaging, awesome, media-rich content

The usual guideline of 300 words equals great SEO content is long gone. One particular site that was most affected by Google’s algorithm was Ezine Articles, a hub that contains short, text-based articles. Alternatively, another famous site that was not affected by the algorithm update was Squidoo. Both websites are famously known to house articles, but one clearly had a distinct difference. Squidoo allows users to create articles of good length with images and media thrown in. Text should be supplemented with other modules in order to acquire good search engine rankings. Aim for 500-600 words and always craft out content that is informative, enjoyable and robust instead of the bare minimum. Create infographics with informative, interesting content in a visually alluring package. This makes sharing easy on social media platforms, more exposure for your brand and visitors loving what you dish out.

Cut down on advertisements

One of the common denominators that made websites lose rankings after the algorithm update was that their pages were covered in ads. Google wanted to take out sites that were steeped in ads, where it was obvious for visitors to click on CPC advertisements or on AdSense. If your website is loaded with banners, CPC ads, text links or AdSense, tone it down in such a way that’s its visible in the header, sidebars and gently mixed with the content. It should not look like the viewer is looking at 80% advertisements and only 20% content.

Check and lower the bounce rate

People should get what they are looking for when they are visiting your site. In case your bounce rate is high compared to other sites, then essentially search engines like Google will determine that your competitors have better content to provide users. It will then give better ranking to the site that satisfies users with its content rather than the one where visitors exit as quickly as they enter. Use Google Analytics to check to see the most visited landing pages and the kind of keywords that brought users to your site. Then you can determine which keywords caused high bounce rates and optimize them accordingly to give visitors a reason to continue browsing through your site and every sort of information they need to know about the keyword on your web page. This will lower your bounce rate and help visitors get what they want and spend more time in your site.

Increase the website’s social presence

Search engines like Google is definitely interested in social engagement ever since it created its own version of Facebook’s Like button as Google+1 and then went on to create its own social network, Google+. Shares, tweets and likes will improve your site’s social status in search engines, essentially telling visitors that your content is really awesome to share. Utilize these three major buttons on your website and watch your brand’s popularity soar.

Follow these simple guidelines and your website is sure to survive another algorithm update. Also read up on Why Ignoring SEO Will Cost You Sales to get an idea about the complete picture of what a comprehensive SEO strategy can do for your business. A lead generation agency will guide you with the best ways of doing both organic and paid SEO.

]]>Event Management Made Effortless With Bulk SMShttps://www.wisoftsolutions.com/resources/blog/event-management-made-effortless-with-bulk-sms/
Thu, 26 Oct 2017 10:39:40 +0000https://www.wisoftsolutions.com/resources/?p=916When organizing events, it requires effective two-way communication for every step of the way to ensure that the right message is delivered to the right people at the right time; a requirement that is easily met with a lucrative tool that has been around for decades – SMS. Event planners love using SMS, simply because it is efficient, quick, reliable, customizable and flexible. How can Bulk SMS make things seamless and simple? There are so many different elements that must come together to make an event a success. In the midst of a busy schedule, even the slightest miscommunication can

When organizing events, it requires effective two-way communication for every step of the way to ensure that the right message is delivered to the right people at the right time; a requirement that is easily met with a lucrative tool that has been around for decades – SMS. Event planners love using SMS, simply because it is efficient, quick, reliable, customizable and flexible.

How can Bulk SMS make things seamless and simple?

There are so many different elements that must come together to make an event a success. In the midst of a busy schedule, even the slightest miscommunication can take away valuable time. This is where bulk text messaging will come to the rescue and allows the entire team of planners to start an open line of communication with just a few SMS messages. It encourages everyone to be proactive and keep a close eye on things to make sure it’s on track. Here a few important benefits of hiring a bulk SMS service provider to help facilitate events in a seamless manner.

SMS drives attendance

Attendees are not usually the best when it comes to time management. Event planners have to make sure that attendees don’t get sidetracked by sending multiple reminders. Instead of sending out emails or making numerous calls, a SMS can be sent as a reminder to confirm their attendance. It can be sent at least 24 hours in advance to reduce non-attendance. Once potential attendees have confirmed their participation, SMS messages can be sent out with useful information about the event. For e.g., the SMS could detail the agenda of the event, or provide directions to the event location through maps that is easily clickable from the text message. Post the event, SMS messages can be sent out to the attendees thanking them for their participation and also requesting for feedback. After building up a contact list of attendees, personalized text messages can be sent inviting them for the next event. A visual element can also be added to pique interest and curiosity.

SMS keeps managing staff informed

When an event is organized, the planners and the staff members should be ready to face any kind of situation. Bulk text messaging can be used to communicate with the managing staff prior to the event, informing them of their schedules, dress code, location and duration. This creates a fast and effective two-way communication channel that is useful even during emergencies or change in schedules. It is easy to forget something in the heat of the moment. That’s why SMS messages should be made available to ensure that the staff don’t miss any deadlines. They will be able to respond on time, if in case they are unable to fulfill their duties.

The Australian Securities Exchange run events in cities like London, New York, Hong Kong and Singapore every year. They use the services of a bulk SMS service provider to send out reminders to keynote speakers in order to communicate with their guests quickly and efficiently. They also send out group SMS reminders to attendees ensuring that they don’t miss out on assigned sessions.

Utilizing bulk SMS services can help increase attendance, coordinate with staff members and keep all attendees informed of any updates or changes during the event. This cost-effective and reliable tool will improve the communication levels and management of your staff and attendees at your event.

To know more about bulk SMS marketing or to develop a result-driven communication strategy,

]]>New Rules To Follow For Successful E-Commerce Websiteshttps://www.wisoftsolutions.com/resources/blog/new-rules-to-follow-for-successful-e-commerce-websites/
Thu, 19 Oct 2017 11:17:49 +0000https://www.wisoftsolutions.com/resources/?p=905Ecommerce has evolved far beyond the 90’s when standards prevailed and usability won out. It can still get a lot better, since online shopping has now grown from infancy to the toddler stage. It has definitely grown as a successful medium for selling products and services. However, website designers and developers are faced with the challenging task of innovating creative ecommerce designs to derive high performing, quality ecommerce websites. The question now lies between the effectiveness of following clean-cut standard practices for ecommerce website development or witty ideas that makes the site stand out from the rest of the pack.

Ecommerce has evolved far beyond the 90’s when standards prevailed and usability won out. It can still get a lot better, since online shopping has now grown from infancy to the toddler stage. It has definitely grown as a successful medium for selling products and services. However, website designers and developers are faced with the challenging task of innovating creative ecommerce designs to derive high performing, quality ecommerce websites.

The question now lies between the effectiveness of following clean-cut standard practices for ecommerce website development or witty ideas that makes the site stand out from the rest of the pack. When comparing both approaches to determine the most effective Ecommerce website, it seems the first has established itself as the clear winner.

When a visitor already seems ‘familiar’ with your website, you have passed with flying colors. Usability is key for a successful website, as there are certain places, certain elements that visitors look out for and expect to utilize when its readily made available for them.

Some sites still haven’t made the transition or caught on to the rules for creating successful Ecommerce websites. If your business needs help in design and development, our Ecommerce web design agency will be able to help you create websites that sells at a high conversion rate and also give you the calls of action needed to be successful in generating sales. Here are a few simple guidelines to follow to create perfect websites that can put your business on the digital map.

Tell me where I am

Navigation through an Ecommerce website must be a seamless experience for visitors. Don’t make them look for it. Always use a top or standard side navigation button to give users the best results. You can also show them where they are in the site structure. Here is an example: Home>Category>Sub-Category>Product.

Show me the stuff

Offer visitors the option of viewing every product on one page. Usually, it’s tough to see the details of a product in perfect clarity. Make all the details pop by adding in zoom features and images with different viewing angles of the product. A picture speaks a thousand words, so spend some money and time to get photos that create interest and sell.

Tell me what it costs and what I’m saving

Most websites have product pages that fail to show important details that users crave. The MRP along with the discount and the offer must be shown. You can also provide the list price and your price. This encourages customers to buy from you if your rates are low. Every page must provide some extra bit of detail before the user clicks on a particular product. Give a tiny description, list the color/size and other options you have in stock.

Provide a shout out column

Include a testimonials section next to the product, the checkout page or other appropriate locations to increase the user’s interest. This hugely helps in crossing the sales barrier when customers are reassured about the quality and details of the product before buying.

Tell me if I’ve got it

There are many websites out there that let you add products to your cart or even checkout before you discover that it is out of stock! This is something that customers can’t stand and will lead them to switch retailers.

Give all the details

When sending out confirmation emails, make sure to include all the information right down to the last detail. This reassures the customer that they are getting what they ordered. In case there are changes, give options online to help customers change specifications and fix the issue before the package arrives.

Pay as you like it

Nowadays, Ecommerce website development is all about being innovative, attractive, authentic and relevant to customers. Always do some comprehensive research when selecting an Ecommerce web design agency to develop a website that suits your business’s goals and needs. For comprehensive Ecommerce solutions in Dubai.

]]>Is Your Website Ready For A Mobile First World?https://www.wisoftsolutions.com/resources/blog/is-your-website-ready-for-a-mobile-first-world/
Thu, 12 Oct 2017 07:51:55 +0000https://www.wisoftsolutions.com/resources/?p=895What is Mobile first world? With the tremendous increase in the use of smart phones, Google has decided to do a major change in the way search engines work. Google is going to start ranking websites based on the quality of the website’s mobile version over the desktop version. Thus, changing your google results to those websites which are optimized for mobiles. So, the way how your mobile website works will determine your ranking. Mobile Optimization is now a crucial factor, especially for businesses. If your company’s website still doesn’t have a mobile responsive website or of the mobile website

What is Mobile first world? With the tremendous increase in the use of smart phones, Google has decided to do a major change in the way search engines work. Google is going to start ranking websites based on the quality of the website’s mobile version over the desktop version. Thus, changing your google results to those websites which are optimized for mobiles. So, the way how your mobile website works will determine your ranking.

Mobile Optimization is now a crucial factor, especially for businesses. If your company’s website still doesn’t have a mobile responsive website or of the mobile website is not completely optimized then this is the right time to make it ideal for a mobile first world. You can infer to the tips below to make your website ready for the same.

Content matters

It is clearly not possible to add all the content that is available on the desktop website to be available on the mobile website. However, it is important to make sure that all the features and mandatory details are available. Think and decide on what all elements and content should go into the mobile website. Because it is necessary to give your user the fullest experience of your website.

Page speed

Honestly, most of us do not like to access pages that take a lot of time to load. If your mobile website is not responsive then it might take quite some time for the website to load. As a result, there is a possibility that your user will already be fed up of the waiting time and will leave the page. You cannot afford to lose your users because of this. So, it is better to optimize the page speed as well.

Do the statistics

With various heat maps tools available in the market, it has become a habit to get your website insights to address and work on the pain points. You can use the Heat map tool to find out where your user is clicking and the complete journey of your user. This way, you can be sure about what exactly your user wants and can optimize your mobile website efficiently.

Now that we have seen how you can keep your website ready for the mobile first world it is time to optimize your mobile website accordingly and make it a mobile friendly website. Wisoft solutions can make your work easier. We at Wisoft can help your company build a mobile responsive website. Whereas, if you already have a mobile website and you do not know how to optimize it the right way then

]]>Is Social Media Only For Millennials?https://www.wisoftsolutions.com/resources/blog/is-social-media-only-for-millennials/
Mon, 09 Oct 2017 07:51:15 +0000https://www.wisoftsolutions.com/resources/?p=892Social media has become the main source of everything. Nowadays, social media is everything considering the fact that we lead a digital life! Whoever said social media is only for millennials was absolutely wrong. No matter the age, you just cannot ignore the importance of social media. Social media has become so important that it also affects the business impact making it an essential for people of all ages. All the generations have started using social media for business because there is no better way than social media to build your network. Most of us believe that it is the

Social media has become the main source of everything. Nowadays, social media is everything considering the fact that we lead a digital life! Whoever said social media is only for millennials was absolutely wrong. No matter the age, you just cannot ignore the importance of social media.

Social media has become so important that it also affects the business impact making it an essential for people of all ages. All the generations have started using social media for business because there is no better way than social media to build your network. Most of us believe that it is the millennials who spend most of their time on social media. However, reports say that Gen Xers spend more time than the millennials on social media. Facebook is considered to be the most commonly used and the most favorite social media platform among all the generations. Thus, ranking the first among the other platforms. Even though Facebook stands as the most favorite among all the generations, Facebook has found to be more popular with non-millennials than with millennials. Whereas, other social media platforms like Snapchat, Instagram, Twitter, and LinkedIn were found to be popular among millennials than non-millennials.

Now, let us have a look at some interesting differences of how Millennials, Gen Xers and baby boomers and their social media usage according to a recent research. Gen Xers were found to spend an average of 7 hours a week on social media networks. Whereas, Millennials spend about 6 hours and baby boomers spend remarkably not so much time on the networks, approximately 4 hours a week. Survey also says that it is mostly women who use social media more than men.

Gen Xers are more likely to look at social media for news or a product review because social media is more than just interaction between people. Gen Xers rely only on social media before they buy any product or proceed with a service. Thus, making Advertising on social media mandatory. Also, it is true that news awareness on Facebook spreads much faster than on any news websites.

Research also says that the percentage of those interacting with the television on Facebook is 42 percent of Gen Xers and only 40 percent of millennials. Also, the percentage of how Millennials connect with people on social media has comparatively decreased. Clearly, the generation most addicted to smartphones and hence social media is the Gen Xers. Although it was the millennials who mastered social media, it is the Generation X who uses it the most. Owing to the above statistics, the assumption that social media is only for millennials stays no more.

Now that we know social media is for all the generations, it is important to boom your business by marketing through social media. To get the best of social media marketing,

]]>How Will Google Determine If A Web Page Is Low Quality?https://www.wisoftsolutions.com/resources/blog/how-will-google-determine-if-a-web-page-is-low-quality/
Fri, 06 Oct 2017 05:32:12 +0000https://www.wisoftsolutions.com/resources/?p=885Wouldn’t it be interesting if businesses could determine how Google’s algorithm takes into account the latest design trends to evaluate the quality of a website’s page? There are important facts to consider to assess which pages pass the grade and which don’t, the page loading times, search behavior and quality of content present. Businesses are eradicating low quality pages from their website and have seen a huge improvement in Google search rankings. The challenge is in figuring out which pages are low quality and what Google considers as good content for a website. Google’s perception of quality content Google has some

Wouldn’t it be interesting if businesses could determine how Google’s algorithm takes into account the latest design trends to evaluate the quality of a website’s page? There are important facts to consider to assess which pages pass the grade and which don’t, the page loading times, search behavior and quality of content present. Businesses are eradicating low quality pages from their website and have seen a huge improvement in Google search rankings. The challenge is in figuring out which pages are low quality and what Google considers as good content for a website.

Google’s perception of quality content

Google has some insights on what makes a website high or low quality. Few of those may seem pretty obvious, but few may sound intriguing for businesses. Here are a few ground rules Google follows to assess the quality of website pages.

High quality and unique content with SEO optimized keywords

The website’s page should successfully answer the searcher’s query

Lots of external links that makes the page reference-worthy

Insight and value the page provides for users searching for something specific to their needs

High quality internal and external SEO links

For example, if a user performs a search for “dry cleaning”, and the page comes up. Then the user clicks on the page, stays there for more info and then goes back to Google. But then a completely different search is performed or the user goes to a different task like reading mails or visiting other websites, whatever it may be. Then, that tells Google the page is good, as it solved the search query successfully.

However, if the same user performs a search for “dry cleaning”, and the page comes up. Then they click it, but some low quality, irrelevant content comes up and the user goes back to search for a different link. Then, that tells Google that the page did not answer the search query successfully. If this happens routinely, Google calls it pogo-sticking, where the user visits the page, doesn’t like what is there and moves on to another page. Then the page will be very likely moved down in rankings, as it is perceived low quality by Google.

How can businesses filter web pages to assess their quality?

Businesses should come up with a proper SEO strategy that helps them evaluate web pages to ID high and low quality. Here are a few tips that businesses can implement to do just that.

Check the user’s time spent on the website. If they spend time browsing other pages, then that is a good sign

See if your page is getting social shares on Twitter, Facebook or LinkedIn.

Check the bounce rate of the visits to your website. A higher bounce rate could mean that the user is navigating away from your site after viewing only one page

Check the click-through rates by looking in Google Search Console

What a website should do to increase quality

Here are a few important functionalities and features that a website should possess, in order to be assessed as high-quality from Google’s standpoint.

The page has to load quickly on any type of connection

The user should have an intuitive experience when viewing the pages on any device, namely smartphones, laptops, tablets, and desktops.

The user should be able to view quality content that is informative, free from typos and grammatical errors. Poor spelling and bad grammar can remove featured snippets from Google.

Non-text content like videos should have readable, text alternatives so that the user is able to read it without viewing or hearing. Google encourages the use of the alt attribute. A transcript below the video will help users read and acquire all the information if they don’t have the ability to for whatever reasons, like technical accessibility or any sort of handicap issues.

The user should be able to read content that is easy to understand.

The web page’s content should be able to direct the user to additional links or sources. This is to derive more information or for follow-up on certain tasks.

If content is King for your website, then SEO is the crown. Even if there are low quality pages in your site, you can always revamp the existing structure by utilizing proper SEO tools and techniques. You can check out The Only SEO Techniques You Will Ever Need to improve your website’s rankings in Google and other search engines.

If you are looking for professional SEO services to help drive traffic to your website, gain search engine visibility, build brand value and generate leads,

]]>Benefits Of Buying Real Estate In Dubai Using Bitcoinhttps://www.wisoftsolutions.com/resources/blog/benefits-of-buying-real-estate-in-dubai-using-bitcoin/
Tue, 03 Oct 2017 08:33:14 +0000https://www.wisoftsolutions.com/resources/?p=880The year 2017 is shaping up to be the year of the cryptocurrency. What’s all the fuss about this form of virtual money and is it really safe and reliable to purchase goods and services? What is Bitcoin? Bitcoin, an encrypted decentralized digital currency called cryptocurrency is now making waves ever since its conception in 2009 by Satoshi Nakamoto, an anonymous, enigmatic genius who created it. It is a form of currency just like the Sterling or the US Dollar, but is now making headlines ever since its value soared, where one bitcoin is worth $2800. Bitcoin has now acquired

The year 2017 is shaping up to be the year of the cryptocurrency. What’s all the fuss about this form of virtual money and is it really safe and reliable to purchase goods and services?

What is Bitcoin?

Bitcoin, an encrypted decentralized digital currency called cryptocurrency is now making waves ever since its conception in 2009 by Satoshi Nakamoto, an anonymous, enigmatic genius who created it. It is a form of currency just like the Sterling or the US Dollar, but is now making headlines ever since its value soared, where one bitcoin is worth $2800. Bitcoin has now acquired a market value of 44.4 billion and is the simplest way to exchange money at a very low cost. In countries that accept it, you can buy clothes, groceries and other everyday staples with bitcoin. You don’t have to carry it around in your pocket as it’s completely digital. All transactions can be made without additional fees or banks acting as middlemen to process the sale. Consumers who possess bitcoin wallets have secret data called a private key or seed used to authenticate transactions. This provides a mathematical proof that the currency comes from the owner of the wallet. With bitcoin, there are no boundaries. You can spend your cryptocurrency anywhere in the world without the need for conversions. Each transaction is recorded in a public ledger called the blockchain.

Bitcoin for purchasing residential real estate in Dubai

Dubai is a bustling metro and is said to be the world’s most luxurious and expensive cities to live in today. You can now buy homes in Dubai using Bitcoin as virtual money. The Knox Group of Companies earlier announced that their residential and commercial property development in Dubai, Aston Plaza and Residences which is valued at Dhm 1.19 billion can be purchased with the digital currency, bitcoin. It is the first real estate project in Dubai that will accept bitcoin payments. This is a huge step to encourage this cryptocurrency into the mainstream.

Many industry experts believe that this virtual currency has a major boost in its efforts to take its place among the mainstream audience, in this case homebuyers.

Benefits of bitcoin transactions in real estate

There are so many benefits that consumers will enjoy if they choose to buy residences through bitcoin transactions. They include:

Turning bitcoin currency into a bricks and mortar investment

Buying residential or commercial real estate anywhere in the world

Flexibility to convert cryptocurrency into US Dollars

Trading bitcoin on the Forex market with other world currencies

Carrying out real estate transactions with more transparency using bitcoin’s blockchain technology

Managing titles, contracts, property history and money transfers

Cutting down expenses, preventing fraud, and avoid mediating with banks, brokers, companies and government databases

Leasing out properties by using blockchain to store data and transfer a renter’s credit profile and financials

Bitcoin in a nutshell helps consumers by protecting their identity, gaining control over their money, carrying out fast international payments easily and securely.

]]>How Important Is ORM For Hospitals?https://www.wisoftsolutions.com/resources/blog/how-important-is-orm-for-hospitals/
Tue, 26 Sep 2017 12:07:13 +0000https://www.wisoftsolutions.com/resources/?p=877First let us understand the term ORM. Online Reputation Management shows where a brand stands in the internet. Or simply, your reputation on the internet. Nowadays, the internet has become a necessity and it’s common for people to talk and share about their thoughts and reviews about a particular brand or their experience on social media or public forums. Reviews and comments can be two extremes. Good comments are always a pleasure to read. Whereas, bad comments come with a lot of after effects. Considering the fact that the internet is everything, people depend on online reviews before proceeding with

First let us understand the term ORM. Online Reputation Management shows where a brand stands in the internet. Or simply, your reputation on the internet. Nowadays, the internet has become a necessity and it’s common for people to talk and share about their thoughts and reviews about a particular brand or their experience on social media or public forums. Reviews and comments can be two extremes. Good comments are always a pleasure to read. Whereas, bad comments come with a lot of after effects. Considering the fact that the internet is everything, people depend on online reviews before proceeding with a brand/company. Now, this can be good or bad news depending on how efficiently you manage your Online Reputation. ORM is considered to be very crucial when it comes to hospitals and the below listed reasons are why it is very important for hospitals.

Internet as a medium

It is clear that people refer to reviews of products online before buying anything. Similarly, patients look up to reviews of hospitals and experiences of people with the in-house doctors to be certain of what they are signing up for. Research says 84% of patients refer to online ratings and comments before proceeding with a hospital/practitioner.

Monitor your reputation

ORM is an easy way to know what your patients think about your hospital and the services provided. This way, you can work on what exactly your patients are looking at from your side. You also get an opportunity to interact with them. When in case of negative comments, it is always the best to deal with it and resolve them directly. Ignoring them will only increase the crisis.

Earn good reviews

ORM lets you Identify happy and satisfied patients and you can ask them to give good ratings on public forums. Directly responding to your patients and earning good reputation for your company is one way and the other is using the SEO process to bury the negative reviews. In this case, you can use strong keywords which will promote your company’s website.

Online reputation monitoring can be a very crucial factor. The importance of ORM increases as the use of internet increases, resulting in more opportunities for people to interact. As a result, ORM is a must have. The simplest way to manage ORM is to have someone manage it for you. We at Wisoft Solutions help you turn the tables by managing your company’s reputation in efficient ways, thus letting you focus on your business without having to worry about your company’s ORM.

]]>The Top 5 Arab Women Social Media Influencershttps://www.wisoftsolutions.com/resources/blog/the-top-5-arab-women-social-media-influencers/
Fri, 22 Sep 2017 07:18:09 +0000https://www.wisoftsolutions.com/resources/?p=865The Middle East is home to some of the most popular and influential women in social media. Charismatic, iron-willed, articulate and steadfast in progress, these ladies epitomize what women can achieve in any industry be it, fashion, fitness, beauty, or cuisine, when given the opportunity to do so. We have listed the top 5 social media women influencers in the UAE based on calculating the number of followers on social media platforms like Facebook, Twitter and Instagram and subscribers on YouTube. Name – Huda Kattan Link to Facebook, Website and Instagram: https://www.facebook.com/hudabeauty http://hudabeauty.com/ https://www.instagram.com/hudabeauty Total Followers – 23.8 Million Rank

The Middle East is home to some of the most popular and influential women in social media. Charismatic, iron-willed, articulate and steadfast in progress, these ladies epitomize what women can achieve in any industry be it, fashion, fitness, beauty, or cuisine, when given the opportunity to do so.

We have listed the top 5 social media women influencers in the UAE based on calculating the number of followers on social media platforms like Facebook, Twitter and Instagram and subscribers on YouTube.

Huda Kattan is a beauty consultant and trained Hollywood makeup artist based in Dubai. She is one of the most popular celebrities in the world, who has taken social media by storm, gaining popularity through uploading and posting beauty tutorials on YouTube. She launched her own private company, Huda Beauty in the year 2013, along with sisters Alya and Mona, by selling eye shadow palettes, fake eyelashes, lipsticks and highlighters. She also has over 20 Million followers on Instagram.

Joelle Mardinian is a talented make-up and beauty expert. A self-made, successful entrepreneur and business woman, she first gained popularity hosting a transformation and makeover program called ‘The Joelle Show’. She recently launched her own line of beauty products called Joelle Paris. She also owns beauty clinics and beauty centers named Clinica Joelle and Maison de Joelle. Maison de Joelle is a celebrity salon and a leading beauty house in the UAE, that as now flourished to become a chain of nine salons spread across the Middle East.

Hayla Al Ghazal is one of Arab’s rising stars who is the founder of HaylaTV, which is a lifestyle channel in YouTube that was launched in 2013. A spunky 21-year-old from Dubai, she rose to fame with her comedy sketches and lifestyle clips that attracts thousands of young people in the Middle Eastern region. Her YouTube channel page has now close to 3.8 Million subscribers. She is also the founder of a bridal and evening gown boutique called Hayla Couture.

Manal Alalem is a professional chef who became a Youtube and Instagram star, by posting videos and images on Arabic and Middle Eastern cuisines and International recipes with a personal touch. Her YouTube channel has over 715 K subscribers. She is also a famous author who has penned several cookbooks, which includes the famous Manal Alalem’s Kitchen. Recently, a cooking app in English was launched to introduce worldwide users to Arabic cuisine that helps them create delectable appetizers, main course dishes and desserts.

Noha Nabil is a famous blogger who discovered her love for fashion in the year, which led her to start her blog, Nohastyle. She was best known as a Kuwaiti TV presenter in 1992 when she was just a child, all of nine years old. She earned her Bachelor’s in Chemical Engineering and then moved to the United States to pursue her Masters. She has shared her personal style online and earned the titie ‘Style Icon’ from the famous Social Media site, ‘Chictopia’.

]]>Are Retail Brands In Dubai Ready For Augmented Reality?https://www.wisoftsolutions.com/resources/blog/are-retail-brands-in-dubai-ready-for-augmented-reality/
Thu, 21 Sep 2017 05:36:12 +0000https://www.wisoftsolutions.com/resources/?p=860AR (Augmented Reality) has become a familiar term nowadays ever since PokemonGo was launched in July 2016. It is now used in a myriad of industries worldwide. AR unlike VR (Virtual Reality) does not obstruct the view of the surroundings, but augments the real world with videos, images, graphics and texts. This is what lends to its wide-scale applicability, especially in the retail industry. AR has found a strong foothold in the ecommerce industry just like how VR has taken the entertainment industry by storm. Picture this Scenario You are at home and in the mood to shop for your

AR (Augmented Reality) has become a familiar term nowadays ever since PokemonGo was launched in July 2016. It is now used in a myriad of industries worldwide. AR unlike VR (Virtual Reality) does not obstruct the view of the surroundings, but augments the real world with videos, images, graphics and texts. This is what lends to its wide-scale applicability, especially in the retail industry.

AR has found a strong foothold in the ecommerce industry just like how VR has taken the entertainment industry by storm.

Picture this Scenario

You are at home and in the mood to shop for your favorite clothing. There is no need for you to drive down to the nearest mall and wait for the sales person to walk you through the latest trends in fashion. So, you get comfortable on your couch and reach for a wearable device. With just a touch of a button, the device scans your body’s exact measurements. Then you wear a AR headset and instantly, you find yourself in a store that houses all the brands and designer labels you love – with just about everything your size!

But wait, you always tag a friend along for company and invite your bestie who is located elsewhere to share the shopping experience with you. With specific voice commands, you browse for different pieces of clothing. You scan the rail and your eyes are immediately drawn to an attractive black dress. It appears on your avatar and you catch yourself in the dressing room showing it off, with no dressing or undressing needed. Then you feel the fabric by touching the device’s screen. You turn your head over to your closet to see if that jacket you bought last month matches the dress. It does and you love the new look. So just like that, you buy it, no cards or cash required and in a couple of hours, a drone delivers the package to your doorstep.

What if we told you, that all this technology involved in this particular shopping episode exists today and this scenario may not be as far off to become a reality. Is your retail brand ready for the future? Are you willing to dive deep and undertake ecommerce development for your website?

Augmented Reality and the future of Dubai’s E-Commerce businesses

From changing shopping experiences, reinventing visualization, improving retail products to engaging consumers, leading retail brands in Dubai have already started to integrate augmented reality solutions into their ecommerce web design as part of their business strategy. New Look, UAE’s leading fashion retailer has connected with its digital-savvy teen audience by launching an AR campaign. This encouraged users to scan their New Look Student card to reveal special offers and interactive features. With built-in social integration, shoppers were able to take pictures of themselves using an interactive screen in the photo booth, which then can be sent to their smartphones and shared via various social media platforms like Facebook, Instagram and Twitter. New Look wanted to improve the shopping experience and make it more fun and interactive for teens and millennials.

(The AR photo booth designed to promote New Look’s AngelsxRobots advertising campaign)

AR does not exclude reality but rather includes it. This could be vital for bringing mixed reality to consumers. VR offers an immersive world that leaves reality far behind. AR on the other hand, allows both worlds to coexist, which appeals more to people who feel that they are spending too much time in front of a screen and not interacting enough with friends and loved ones.

With augmented reality, retail brands in Dubai will benefit, by saving time, money and other resources through visualization. Consumers and avid shoppers will also appreciate the convenience of an infinite, screen less interface and the freedom to collaborate across different geographic locations, all from the comfort of their own home. They can modify searches like how it’s done on the internet, compare various brands, customize products on their avatar and pay through a secure device. This can all be done with the company of friends or loved ones living anywhere in the world.

In Dubai, the E-commerce industry is growing by leaps and bounds and is predicted to be the world’s top retail market sector because of sheer demand and volume. Marketers are definitely going to find innovative ways to target consumers, with augmented reality cruising to the forefront of business strategies.

]]>Bulk SMS 101: All you need to know about Bulk SMS Marketinghttps://www.wisoftsolutions.com/resources/blog/bulk-sms-101-all-you-need-to-know-about-bulk-sms-marketing/
Wed, 20 Sep 2017 11:01:15 +0000https://www.wisoftsolutions.com/resources/?p=855Text messages took over all the other technologies a few years back and are still being used by more than half of the present population. Research says that in next three years the number of unique mobile subscribers will increase in 1 billion. As a result, most of the companies are thinking about integrating SMS marketing as a major part of their marketing strategies. There are various When, What and Why’s about Bulk SMS marketing. Therefore, we are going to cover the most common question and answers related to Bulk SMS. Who uses bulk SMS marketing? Every company has the

Text messages took over all the other technologies a few years back and are still being used by more than half of the present population. Research says that in next three years the number of unique mobile subscribers will increase in 1 billion. As a result, most of the companies are thinking about integrating SMS marketing as a major part of their marketing strategies. There are various When, What and Why’s about Bulk SMS marketing. Therefore, we are going to cover the most common question and answers related to Bulk SMS.

Who uses bulk SMS marketing?

Every company has the necessity of using SMS marketing. However, there are few industries who are majorly benefited by bulk SMSing. E-commerce, Healthcare, Banks, Star hotels, Universities, Enterprises, Media Outlets and Restaurants.

What is an SMS gateway?

An SMS gateway allows a computer/mobile device send short message service (SMS) to and from a device over a telecommunications network. The SMS gateway enables compatibility of the message sent and received.

What is short code?

A short 5 to 6-digit phone number used by businesses is what is called a short code. The short codes are used to send messages related to their business. For instance, you can send reminder, coupons, promotions and even announce sale updates. Short code can also be used by consumers to send short messages to business. Example : Text Balance to 50707 to know your bank balance.

How to measure effectiveness of SMS marketing?

The metrics used to measure the performance of SMS marketing are

Delivery rate – Measures the number of messages delivered out of the number of subscribers the messages were sent to. Over 96% delivery rate is considered healthy.

Open rate – Measures the number of subscribers who had opened the message. SMS open rate is said to be more than that of an email open rate

Click through rate – Measures the number of messages opened by the subscribers

Opt-out rate – measure of the number of recipients opting out of the campaign after receiving the message.

Click through rate – measures the number of recipients who had taken action with respect to the campaign which had redirected them to another page.

Conversion rate – Measure of recipients who had taken a valuable action through the campaign.

What is promotional SMS?

Promotional SMS’s are used purely for promotion purposes. You can increase brand awareness in just a click. The objective of promotional SMS is to promote your brand/service by sending offers, brand updates etc. 64% of the mobile users have made a purchase after a promotional message.

What is transactional SMS?

Transactional SMS refers to messages sent to your customers passing on data related to the use of your product/service. Examples of transactional SMS are alerts, confirmation on something from banks, universities or any organization. The open rate of transactional SMS is 80%.

What are the benefits of Bulk SMS marketing?

Bulk SMS is the most effective and successful way of marketing.

The open rate is much more than of any other medium.

Considering the increased use of mobile phones, Bulk SMS is the ideal way to reach a huge number of audience.

The open rate of SMS marketing is 85% than of email marketing which is only 50%.

Bulk SMS marketing has turned out be crucial for businesses. If you want to increase your engagement or communicate with your consumers then Bulk SMS marketing is the best way. Digital marketing agencies help your company excel in Bulk SMS. If your company needs any assistance with Bulk SMS marketing then

]]>What Is The Best E-Commerce Platform For Your Business? [Download Free E-Book]https://www.wisoftsolutions.com/resources/blog/what-is-the-best-e-commerce-platform-for-your-business-download-free-e-book/
Tue, 19 Sep 2017 05:09:12 +0000https://www.wisoftsolutions.com/resources/?p=850An E-Commerce website that is fast-loading, secure and reliable is essential for its success. Even if your E-commerce website runs smoothly, any ground lost due to performance can cost business and sales. The competition for digital success is only growing and having the right guide to navigate your website on the right path for optimum ecommerce solutions is part of the challenge. Your ecommerce business in Dubai requires a website that will increase the holistic experience for users, improve performance and sales with the right ecommerce platform. A great e-commerce platform will be robust, user-friendly, fully functional, SEO compliant, built

An E-Commerce website that is fast-loading, secure and reliable is essential for its success. Even if your E-commerce website runs smoothly, any ground lost due to performance can cost business and sales.

The competition for digital success is only growing and having the right guide to navigate your website on the right path for optimum ecommerce solutions is part of the challenge. Your ecommerce business in Dubai requires a website that will increase the holistic experience for users, improve performance and sales with the right ecommerce platform. A great e-commerce platform will be robust, user-friendly, fully functional, SEO compliant, built for conversions, have affiliations, mobile capabilities, bring about personalized shopping experiences, back-office integration tools and social media tie-ins. The main goal is to lead prospective customers into the sales funnel and convert that into revenue for your business.

Which platform works best for you?

We compared the 3 most popular E-commerce platforms in the marketplace namely, WooCommerce, Magento and Shopify. Arm yourself with the right insider knowledge to determine the best platform for website development.

Some of the top findings we derived from our review are:

Magento is a self-hosted, open-source platform that offers high-end features right off the bat.

WooCommerce is a plug-in for WordPress that can transform a website into a fully functional online store.

Shopify makes selling online a lot easier with their cloud-hosted solutions for businesses.

The major question now comes down to choosing the right E-commerce platform most suited to your business’s goals and needs. You may be a business owner who allows full freedom in letting the platform do the work for you or in contrast, wants to manage every feature and design aspect of the website to acquire detailed feedback from your online store. There is no right or wrong answer here, and a solid marketing plan is required to succeed in whatever path you take. However, the key is in choosing the ideal platform that can be integrated into everyday operations and also fit into your personal sense of style.

Have trouble making the call yourself?

You can download our comprehensive guide that helps SMBs choose the right E-commerce platform for their business based on important facts, features, functionalities, benefits, drawbacks, usage statistics and comparative analysis.

]]>Rookie Errors To Avoid When Creating Facebook Ad Campaignshttps://www.wisoftsolutions.com/resources/blog/rookie-errors-to-avoid-when-creating-facebook-ad-campaigns/
Mon, 18 Sep 2017 09:30:25 +0000https://www.wisoftsolutions.com/resources/?p=842Facebook is one of the largest, robust and reputable platforms for social media management, online marketing and advertising. This powerful medium is ideal for businesses and companies of all sizes to reach their target customers. However, as a sole entrepreneur who is just starting out in the big bad digital world, it can get frustrating to discover the amount of trial and error that is involved in promoting your business or brand. This is especially cumbersome when you have to invest in real advertising dollars to get positive results. Facebook ad mistakes are likes mines in the minesweeper game. If

Facebook is one of the largest, robust and reputable platforms for social media management, online marketing and advertising. This powerful medium is ideal for businesses and companies of all sizes to reach their target customers. However, as a sole entrepreneur who is just starting out in the big bad digital world, it can get frustrating to discover the amount of trial and error that is involved in promoting your business or brand. This is especially cumbersome when you have to invest in real advertising dollars to get positive results.

Facebook ad mistakes are likes mines in the minesweeper game. If you lose focus and hit the wrong square, it’s game over.

Maybe you have already set up some Facebook ads and not seeing an increase in leads or sales. It can get tricky to create perfect Facebook ads especially from a brand or ROI perspective. This is where a social media marketing strategy can help businesses master the art of creating Facebook ad campaigns that will bring in leads and generate ROI.

Facebook advertising does not always end with a wrong move. You can always make amends to pick up from where you left off, if you get the right kind of professional help. Here are a few rookie errors that can be avoided when creating Facebook ad campaigns.

Targeting a wrong Facebook audience

One of the most powerful components of Facebook marketing and advertising is in creating niche audiences. By narrowing down your business’ target audience, there are higher chances of boosting your ad conversion rate. Go through your customer base and find out certain demographics like age, gender, location, interests, lifestyle, behaviors, and then target them accordingly. You can also offer your potential customers some important information or gated content in exchange for their email or contact information.

Facebook also offers an Audience Insights Tool to help businesses get a firm grasp of who their target audience is. Information is collected from people’s profile and activity on the social networking site. This is then combined with third party sources to enable businesses make informed decisions with their ad targeting.

(A screenshot of a brand using the Audience Insight Tool on Facebook)

Careless writing

When creating Facebook ad campaigns, it is important to create quality content as templates. It is a huge responsibility, as grammatical errors or typos could potentially extinguish the spark of interest in readers. Some ground rules to follow from your business’s end would be to find the right tone of voice, sticking to what’s important and writing with the customer in mind. You can also experiment with multiple ad copies to see which one performs the best.

(Every text in a Facebook Ad can be customized as given in the screenshot)

Think about your Facebook ad campaign’s goal, is it to create brand awareness, get people to buy from you or collect new leads? Each and every word of your ad copy should support the goal and nudge your audience towards it.

Not using video ads

Posting videos on Facebook has increased by 360% across people’s news feeds. Businesses in the E-Commerce industry have taken to posting their products on Facebook like duck to water. This is to generate high levels of engagement that videos tend to get. Video ads can be optimized to maximize user views and Facebook will automatically alter videos based on the type of audience viewing it.

(A screenshot of an E-Commerce company posting a video about their products)

Using too much text on Ad Images

Are you aware of the 20% rule on Facebook ads that the image should carry only 20% of text? If your ad image is text heavy, Facebook could refrain from distributing your ads. Test the ad’s arrangement by running it through the Text Overlay Tool provided by Facebook.

Ads require headlines that really pack a punch when the audience reads it. According to statistics, 59% of people on Facebook stick to reading only the headline in an ad copy and don’t bother much with the other text. High text density doesn’t mean that Facebook won’t post your ad, but it will be delivered only to a small audience. One good thing is, Facebook informs businesses through emails by directing their attention to text heavy ads.

(A screenshot of an Ad that looks really text heavy)

To ensure that your Facebook Ads get maximum views, it’s advisable to lower text density or avoid text on the image so that it does not affect conversions.

The objective of social media campaigns varies with each business or brand. In order to drive success for any ad campaign, deploying an effective social media marketing strategy is crucial. Here are The 4 Powerful Social Media Marketing Tools that augurs well for achieving your business’s goals and objectives.

To acquire valuable insights for advertising on social media and improve performance for your website,

]]>Can Chatbots Replace Real Estate Brokers?https://www.wisoftsolutions.com/resources/blog/can-chatbots-replace-real-estate-brokers/
Wed, 13 Sep 2017 06:33:35 +0000https://www.wisoftsolutions.com/resources/?p=837Chatbots (short for Chatterbots) is a computer program that is designed to stimulate a conversation with humans, especially over the internet. They represent real-times solutions to engage prospective customers in meaningful conversations. And here, meaningful conversation leads to long-lasting business relationships. If the real estate industry is all about establishing good business relationships, is there any room for chatbots, and can they really replace professionals like real estate brokers? Unlike bots that give standard answers to questions like Apple’s Siri, which answers only one given question at a time, chatbots offer more complex engagement with users. The artificial intelligence of

Chatbots (short for Chatterbots) is a computer program that is designed to stimulate a conversation with humans, especially over the internet. They represent real-times solutions to engage prospective customers in meaningful conversations. And here, meaningful conversation leads to long-lasting business relationships.

If the real estate industry is all about establishing good business relationships, is there any room for chatbots, and can they really replace professionals like real estate brokers?

Unlike bots that give standard answers to questions like Apple’s Siri, which answers only one given question at a time, chatbots offer more complex engagement with users. The artificial intelligence of a chatbot can carry a potentially unlimited conversation and some may even learn beyond their content base.

It seems unbelievable that chatbots can improve the level of services for human needs, especially when there is so much technology fatigue and inadequacy in the digital world. But the new generation of chatbots will do tasks quickly and efficiently, giving business’s the time to focus on developing strategies, improve their digital marketing services and foster good relationships with customers.

Chatbots role in Real Estate Application

The real estate industry is by nature a relationship-oriented industry. Agents, brokers, and clients form bonds over the most important and largest consumer transaction that takes place – purchasing or selling a home.

Chatbots are used in websites where they pop up whenever the visitor shows interest in a property or is making an inquiry. They pop up as a message on the screen, introduce themselves and then proceed to help you. They are programmed with artificial intelligence to recognize specific keywords by identifying words like, ‘buy’, ‘sell’, ‘property’, etc.

Here are a few ways chatbots are used for real estate websites:

Assists the online user by providing property details from a large database of information: “I’m looking for a residential property with at least one acre”

Asks questions to create the user’s profile: “Are you looking for a bigger house?”

Answers questions related to finances: “How can I save maximum money if I want to sell my house?”

Integrates with chatbots from social media platforms: “I want a house similar to Taylor Swift’s country home”

If you notice, all of these questions require more than just a simple answer. They are targeted questions that are conversation builders destined to arrive with a call to action. Chatbots have the potential to entice and engage skeptical or shy customers, by prompting and encouraging them to pick up the phone and speak to an actual agent.

Good chatbots never pretend to be something they are not. They will never pass off as human agents. A real estate company can hire a digital marketing agency to design and develop chatbots that will transform their marketing, social media strategy and help capitalize on the latest conversational trend.

Do Real Estate companies use Chatbots?

Recently, chatbots have been projected as a marketing toy for real estate companies and brokerages. Nowy Adres, a real estate developer from Poland created a chatbot called “Kasia”. Portrayed as a female, it serves as the “brand face” for a virtual real estate fair organized by the company. The chatbot helped website visitors by answering real estate queries, providing information from the company’s database and supporting navigation and offering search options. Another company called Apartment Ocean developed a chatbot called “Mary” to serve as a real estate advisor for renters in the United States. “Holmes,” a chatbot was recently unveiled by Structurely to generate leads. It was designed to interact on a variety of platforms, from realtor.com to Facebook.

If you are a real estate company owner looking for ways to engage your customers online, you can seek professional help from a lead generation agency like Wisoft Solutions. We believe that chatbots are tools to establish good business relationships with real estate brokerages and their customers. Now, it’s not a matter of whether chatbots can replace real estate brokers, it’s a matter of when. Are you ready for this change? If you are,

]]>Why Is Higher Education A Lot Like B2B Marketing?https://www.wisoftsolutions.com/resources/blog/why-is-higher-education-a-lot-like-b2b-marketing/
Tue, 12 Sep 2017 06:47:36 +0000https://www.wisoftsolutions.com/resources/?p=833The space of higher education has seen tremendous change in the past few decades. With the increase in the number of higher education institutions, there is steep competition amongst universities to secure students. The competition is not just limited to other universities. Online MOOC certification courses which give the freedom to students to pursue their course of interest from the comfort of their homes at a much lesser tuition fee are fast gaining ground and adding to the competition. Prospective students now behave like customers, shopping for the right university based on what the institution can offer – better facilities,

The space of higher education has seen tremendous change in the past few decades. With the increase in the number of higher education institutions, there is steep competition amongst universities to secure students. The competition is not just limited to other universities. Online MOOC certification courses which give the freedom to students to pursue their course of interest from the comfort of their homes at a much lesser tuition fee are fast gaining ground and adding to the competition.

Prospective students now behave like customers, shopping for the right university based on what the institution can offer – better facilities, innovative courses and exciting employability opportunities.

Current trends in higher education marketing

Due to the massive competition in securing students, higher education institutions are introducing themselves early to their prospective customers – school students. Colleges now start interacting with school students as early as the eighth and the ninth grade. Early university interactions help students bond with the university and makes the school to college transition smooth. Handholding students through the college selection process also ensures less dropout rate during the admission cycle.

Higher education institutions routinely visit schools across continents to connect with prospective college students. The physical presence of college faculty and staff in schools require a high level of planning and expense to the university. However, the results are not always in proportion to the incurred expense and efforts.

Higher education institutions recognize the inefficiency of physically marketing their universities and are now leaning towards digital media marketing as an efficient alternative marketing solution.

The similarities between higher education and B2B marketing

Although the end customer for universities are students, which makes universities an accepted B2C model of business, the marketing strategies of higher education institutions are increasingly leaning towards the B2B model. Here are some areas where higher education and B2B digital marketing are similar:

Conversion time – For businesses, selecting a B2B product is a time taking process for it involves decision making at various levels and after careful consideration of several factors affecting company’s ROI, product implementation time, required resources, etc. This is very similar to selecting a higher education institution – a decision not made by the student alone (since it often involves parents and other family members) and definitely not based on a single AdWords click. In order to have constant visibility in front of the target audience, higher education institutes must repeatedly appear as banner ads (through AdWords and other such campaigns). The best digital marketing strategy concentrates on continuous and systematic visibility of the education institutes targeted towards students and their parents. This is in direct contrast to the random banner ads placed by universities to get admissions which results in no conversions. Universities just end up spending a lot of money and without knowing the reasons for their campaign failure.

Targeting a variety of audience – In a B2B sale, the marketing ads are targeted towards a variety of employees in the organization just like higher education university ads must be targeted towards students as well as parents, although most universities doing digital marketing on their own make the mistake of solely targeting students. Also, it is not the best marketing strategy to target both students and parents using the same ad. The messaging for both these types of audience should be different since they have different perspectives and questions. This is where most novice digital marketing campaigns are rendered insufficient in getting the desired admission conversions.

Marketing automation – Just like in B2B sales, Customer Relationship Management (CRM) and marketing automation plays an important role in post engagement of business association; in higher education too, CRM has a big role to play since a student’s association with the university does not end with the admission. On the contrary, the student-university association goes on much after the student has graduated from the institution. Universities are fast recognizing the value of continued association with the alumni and their strong impact on prospective students’ opinion. There is also the need for marketing automation in universities where the student drop rate post admission is high.

Most universities are sitting on a database landmine without the knowledge of how to leverage it to optimize their student recruitment process. Student recruitment must be planned well in advance and engaging with a digital marketing agency is the first step towards it.

]]>Turn Your Social Media Marketing Into A High-Performance Machinehttps://www.wisoftsolutions.com/resources/blog/turn-your-social-media-marketing-into-a-high-performance-machine/
Mon, 11 Sep 2017 08:09:55 +0000https://www.wisoftsolutions.com/resources/?p=828Marketing your company’s product or service on social media makes it easy to build, promote and gain brand value. According to statistics, over 90% of companies and businesses use social media as an online marketing medium. Every business has heard the term ‘ROI’ so many times that it may as well be tattooed on their owner’s forehead! To illustrate, imagine your company or business as a car. The engine that drives your car are the goals you put forth with the performance indicators. However, the engine cannot run to its full efficiency or capacity without proper data. That’s where you

Marketing your company’s product or service on social media makes it easy to build, promote and gain brand value. According to statistics, over 90% of companies and businesses use social media as an online marketing medium. Every business has heard the term ‘ROI’ so many times that it may as well be tattooed on their owner’s forehead!

To illustrate, imagine your company or business as a car. The engine that drives your car are the goals you put forth with the performance indicators. However, the engine cannot run to its full efficiency or capacity without proper data. That’s where you need to get your employees on the same page. Share a clear vision with your employees on how data-driven online marketing will enhance the company’s performance and make this sweet machine of yours hum and purr.

Marketers don’t have to crack their brains for effective ways to gain brand visibility amidst all the hubbub of the digital world. A social media agency can be the answer to your prayers as they can generate an innovative online marketing strategy that aligns with your business goals and needs. Here are six ways agencies turn social media marketing into a high-performance machine that will blow away competitors.

Generate Leads by Optimizing Websites

Convert internet browsers into prospects by optimizing your company’s website. Quality of lead generation is more important than quantity, where eventually they turn into customers. A social media agency will take the time and effort to design a website with strong functionalities, unique content, design, layout, online forms and CTAs. These attributes of a website will become great web components that can be customized according to the target audience.

Get High Ranking on Search Engines

SEO always sits at the crossroads of science and art. When used effectively, it ensures that the target audience gets what they want, where they want and at the right time. An agency will be able to provide high-quality content through a strategic process of keyword analysis, site performance tracking, link analysis, competitors benchmarking and on page optimization that will cut through all the online noise, drive results and capture user interest.

Digitalize and Socialize

Online marketing through social media marketing is not just a fad. According to statistics, businesses and companies can increase their ROI by 24% when they use social media platforms to generate leads. This is where agencies play an important role in promoting products/services or increase visibility for the brand through social media.

Get your Facts Straight and Data right

Data is power, the same way information is knowledge. Always get accurate reports and facts on how your website is performing. A social media company can identify web components that achieves the best ROI so that you can allocate your manpower, resources and investments efficaciously.

Set up an Email Marketing System

Companies and businesses send out emails in this day and age because it truly works! Email marketing is the cornerstone of building every marketing campaign. According to reports, email is more effective in generating leads and consumer interest – nearly 40 times more than Twitter and Facebook combined. You can reinvent your email marketing strategy by hiring a SEO agency to do the ground work for you.

Expertly Market Events Online

Wow audiences and engage their interest through events. It provides an avenue to interact with higher prospects, gain credibility, foster relationships and convey the company’s brand value and motives. A social media company will conceptualize a digital strategy into your company’s event marketing campaigns.

Social media marketing is an extremely powerful tool for every successful lead generation when done right. To propel your business to the next level in an expedient and efficient manner,

]]>Leverage On Social Media To Recruit The Right Students For Your Universityhttps://www.wisoftsolutions.com/resources/blog/leverage-on-social-media-to-recruit-the-right-students-for-your-university/
Thu, 07 Sep 2017 09:30:47 +0000https://www.wisoftsolutions.com/resources/?p=819Dynamic, fast and ever-evolving, social media marketing has taken the digital world by storm. The younger generations’ primary means of interaction in the digital space is through social media. They are displaying their love for social media in their everyday lives by active interaction through various channels like Facebook, Twitter, Instagram, YouTube, etc. It has come as no surprise that institutions that offer higher education like colleges and universities have embraced social media to recruit the right kind of students. Using the power of engaging content on different social media platforms, educational institutions are interacting with current students/faculty, staying connected

Dynamic, fast and ever-evolving, social media marketing has taken the digital world by storm. The younger generations’ primary means of interaction in the digital space is through social media. They are displaying their love for social media in their everyday lives by active interaction through various channels like Facebook, Twitter, Instagram, YouTube, etc.

It has come as no surprise that institutions that offer higher education like colleges and universities have embraced social media to recruit the right kind of students. Using the power of engaging content on different social media platforms, educational institutions are interacting with current students/faculty, staying connected with their alumni and attracting prospective students to their doors.

An innovative social media marketing strategy needs to be conceptualized and implemented by universities and colleges to expand their social presence. Educational institutions should use social media as a powerful tool to strengthen their communication, recruit the right kind of students and offer solutions for overcoming challenges. Social media can also help universities and colleges increase their own engagement, following and generate a greater ROI.

Social Media – A Powerful Tool for Student Recruitment

Recruiting the right kind of students is always a major cause for concern for colleges and universities. There are several factors that have contributed to this pressure namely, facing increased competition from online providers in education and campus engagement drives. Today, educational institutions are flocking to social media to showcase their curriculum, facility and campus culture. Advertising on social media should be the main recruitment strategy to target and attract the student audience.

According to reports, teenagers spend as much as nine hours a day on various social media platforms to engage and interact with peers. This helps them gather information on what’s trending in their communities to make important choices that will shape their future. When it comes to admissions, there is an authority that comes when students recruit one another and it is called viral marketing.

Today’s generation is more interested in learning about a prospective institute on their own terms and in ways that matter to them. To utilize tactics on marketing through social media, start by examining these following factors and some relevant examples.

Identify your institute’s social media structure – Facebook Marketing, Twitter Marketing, Pinterest, Instagram and the list goes on. Find out the platforms your target student audiences are interested in. There may be industry-trends that are popular, but you need to identify where there is a high or low volume of followers and engagement in your social media pages. The University of Berkeley showcases the achievements of their current and previous students on their Facebook page to draw in followers and increase engagement.

Form a social media task force – Recruit a team that understands the core concepts of offering social media marketing services and collaborate it with those who understand the crux of student enrollment and recruitment. Professional social media consultants will be able to deliver the right kind of information at the right time to students and appeal to the general audience as well. The University of Berkeley undertakes cross-promotional activities for all their social media accounts maintained by a social media agency. During the beginning of the academic year, when its move-in week, the university called for new students to post their moving day pictures using the hashtag #BerkeleyBound to drive traffic on platforms like Facebook, Twitter and Instagram. This unique strategy developed by their agency, culminated in increased social media activity for all their accounts.

Form a social media marketing strategy – As an educational institution, you need to perform an audit of your social media presence across all the platforms. Check whether any holes/gaps exist and if your current social landscape is aligned with your recruitment plan and mission. To highlight an example, The National University of Singapore has implemented their core strategy by posting excerpts on student activities, research notes/insights, alumni achievements, etc. to give students a bird’s eye view of what they can expect or relate to in regard to choosing the program they desire. This way, the university makes sure that their target audience, which is in this case their prospective students get exactly what they want to kickstart their career.

Match student recruitment goals with social media – Social media management is not a one-way street. The platform is a forum to facilitate interesting conversations and interactions among the student population. You can tell your story and the core message of your institution which is critical to recruiting the right kind of students. Students are excited to see action in the digital space, so make sure your educational institution offers relevant and relatable information on any social media platform. They should have the opportunity to explore what you have to offer as an institution that matches with their aspirations and goals. For e.g., The National University of Singapore offers undergraduate and graduate programs that is broad, rigorous and involves in-depth research in science, medicine, technology, finance and the humanities. The university is internationally respected for their high-quality research that continues to grow over the years. Their social media content aligns with their unique selling point of providing potential students the opportunity to take up education programs that focuses on critical and complex issues confronting Asia and the world.

Your educational institute is a business and if it doesn’t capitalize on social media tactics and strategies, it will become void among students and in the digital space. Find out How Social Media Can Influence The Business Strategy and the parameters that need to be followed to make your institution virtually visible on different social media platforms.

For a more elaborate understanding of social media management and its influence on businesses

]]>Top Health Care/Hospitals In Dubai Dominating Social Mediahttps://www.wisoftsolutions.com/resources/blog/top-health-carehospitals-in-dubai-dominating-social-media/
Tue, 05 Sep 2017 12:47:56 +0000https://www.wisoftsolutions.com/resources/?p=805The impact of social media in our lives has increased very quickly. As a brand, if you want to keep your business going and the audience engaged, then your company’s social media presence is considered very important and mandatory. The best part about being active on social media is, at any given point, you can interact with your audience through the various ways that are available. Social media is the simpler way to let your followers keep track of what is going on with the brand. A large amount of information must be provided in all the handles to keep

The impact of social media in our lives has increased very quickly. As a brand, if you want to keep your business going and the audience engaged, then your company’s social media presence is considered very important and mandatory. The best part about being active on social media is, at any given point, you can interact with your audience through the various ways that are available. Social media is the simpler way to let your followers keep track of what is going on with the brand. A large amount of information must be provided in all the handles to keep the engagement going. As a result, brands have started taking social media very seriously. We were astonished by seeing how most of the hospitals/healthcare in Dubai are tremendously active on social media. All of the below-mentioned healthcare/hospitals from Dubai are ranked the top 9 in the list.

Aster DM health care

With one of the best teams in place, Aster Healthcare manages to top the list with more than 70k likes on Facebook and more than 4k followers on twitter. Their recent posts show their participation for the World Humanitarian Day.

Facebook – 707k

Twitter – 4k

NMC Healthcare

NMC strives to be one of the most active pages on Facebook. They have 47k likes on Facebook followed by more than 1k followers on both Instagram and Twitter. Their feed is filled with tips and tricks to lead a healthy and stress-free lifestyle.

Facebook – 477k

Instagram – 1.5k

Twitter – 1.1k

Al-Zahra

Al-Zahra’s page is filled with interesting facts about the body and how to take care of it along with videos of happy and satisfied customers sharing their story with Al-Zahra. They have a tremendous amount of engagement on their Facebook page with more than 27k likes.

Facebook – 247k

Instagram – 1k

Twitter – 453

Zulekha

Their page clearly motivates you to exercise every day and keep your body active and fit. Their posts are all about the best practices to follow to maintain a healthy body. Also, something which we can implement in our everyday rituals.

Facebook – 246k

Instagram – 4k

Twitter – 3.7k

Mediclinic

Mediclinic makes sure that their followers get what they want. You can find videos of doctors discussing the pain points and their solutions making it easier for everyone. They are very active on twitter as well with 10k followers.

Facebook – 216k

Instagram – 1.6k

Twitter – 10k

American Hospital

They constantly keep updating their feed with what’s new and what is going on at their end, keeping the audience engaged with photos and videos. Also, their Basketball Team recently won in the Inter-Hospital Jazzville Basketball League. Now and then they keep posting interviews on Q&A with their in-house doctors.

Facebook – 165k

Instagram – 844

Twitter – 1.5k

Aster Hospital

Aster’s Facebook feed features videos of Doctors discussing various topics on how to take care of your body the right way. They also post updates on visiting doctors along with the timings and date.

Facebook – 63k

Twitter – 467

Moorfields Eye hospital

In their Facebook feed, you can find various ways to take care of your eyes. They mostly post about everything related to the eyes and symptoms.

Facebook – 43k

Instagram – 836

Twitter – 405

Burjeel hospital

Burjeel’s feed keeps reminding you what is best for your body and what is not. Their posts are extremely informative. They have more than 26k likes on Facebook and they are equally active on Instagram and Twitter as well.

Facebook – 26k

Instagram – 3.4k

Twitter – 1.1k

Thumbay Hospital

Thumbay’s Facebook feed includes pictures of all the on-going activities at the hospital, highlighting the speech given by their guest doctors and their in-house doctors.

Facebook – 15.6k

Instagram – 821

Twitter – 95

Now that we know how important social media is, it is time to get on it right away. If you want any assistance with your social media services

]]>5 Ways Universities Need To Use Digital Marketinghttps://www.wisoftsolutions.com/resources/blog/5-ways-universities-need-to-use-digital-marketing/
Mon, 28 Aug 2017 07:15:29 +0000https://www.wisoftsolutions.com/resources/?p=801It is undeniable. No industry can survive the competition if they are not in the digital space. Particularly for universities, where the target clients are students between the age groups of 16 and 24, and who anyways spend a significant amount of time being online, digital media marketing is of utmost importance. The challenges faced by universities in recruiting students The cost of education has risen, and consequently so has the tuition fee. The rise in the tuition fee has also resulted in the rise in students’ expectations from the universities. Students now look for better facilities, better internships and

It is undeniable. No industry can survive the competition if they are not in the digital space. Particularly for universities, where the target clients are students between the age groups of 16 and 24, and who anyways spend a significant amount of time being online, digital media marketing is of utmost importance.

The challenges faced by universities in recruiting students

The cost of education has risen, and consequently so has the tuition fee. The rise in the tuition fee has also resulted in the rise in students’ expectations from the universities. Students now look for better facilities, better internships and better employability opportunities.

Higher education has always been a lucrative industry and now with a number of big players entering this space, students are spoilt with university choices. The exponential increase in the number of universities offering similar courses and other facilities have resulted in steep competition amongst them. Securing and retaining students has therefore become the number one concern for most universities.

How can a university secure student?

Each student typically applies to at least 15 – 20 different universities, segregating their college list into Dream Colleges, Best Fit Colleges and Safe Colleges. Dream Colleges are the most difficult to get in. Their reputation enables them to choose their students. Its ironical that while for students it is highly competitive to get into these Dream Colleges, the Best Fit and the Safe Colleges compete with each other to secure students.

Admission to a university is never the decision of the student alone. In most cases, the parents, elder siblings and sometimes close relatives are equally involved in the decision making. To help them close in on a university, each of these decision makers must be targeted differently. Careful handholding like campus tours and staff interaction helps parents get comfortable with a university. Relevant and extensive information on the university website is the best way to reach out to technology savvy siblings. However, the best way to engage the primary target group – the students, is through digital marketing. And universities have started to recognize that. Except that they make the mistake of being visible to them only during the admission cycle. The failure to recruit students through random digital marketing advertisements can be frustrating for universities particularly when significant marketing investments are involved. The trick is to have an SEO plan and implement it at least six to eight months before the new admission cycle.

Using digital marketing to attract students

Digital marketing not only works as a great tool for student procurement, it is also an excellent way of brand building for universities. Some of the best ways in which a university can use digital marketing are:

To build confidence in prospective students – University selection is a tiring and a confusing process for many students. An experienced guiding hand who can answer questions and facilitate the process of decision making, not just about college selection but also about the right course based on the student’s interests and aspiration, can go a long way in building confidence in the student. Admissions counselling officers at universities can be entrusted with the task of conducting webinars and question and answer sessions on the digital platform to help students make an informed decision about their course and university choices. An unbiased opinion will make you a trusted advisor and win the confidence of students and will invariably make them apply to your university. As a university, you could also create interactive quizzes to be posted on digital media that could help students narrow down their choices. Another key factor in building confidence amongst prospective students is through continued visibility. Prospective university recruits must be repeatedly exposed to the university though digital advertisements. It is the same psychology that makes television advertisement so effective except that visual media ads are hugely expensive and the conversion ratios are miniscule and not effectively measurable. The best way of reaching out to prospective students in the digital media is though AdWords campaigns. The campaigns must be strategically designed to repeatedly appear to them and help prospective students get familiar with your university.

Dispel myths about your university – As important as it is to create a good opinion about your university, it is equally important to dispel any myths that could deter students from applying to your university. This could be done using short videos showcasing your university students who can debunk such myths. Such engaging shareable videos if marketed right also have the potential to turn viral. However, making videos is a team effort that requires certain resources and a particular level of expertise. Content marketing is significantly easier to implement since it requires less resources and can be equally impactful. The blogs and articles dispelling the myths should come from multiple channels including the students as well as from the university. More often than not, universities employ digital marketing agencies that guide them with their digital marketing strategies and even write the articles of their behalf.

Humanize the university – A great way of getting prospective students to apply is by sharing with them Behind the Scene Campus stories. Through blogs, interviews, videos and other social interaction channels, show the human side of your university. Highlight campus events including social, cultural and sports events as well as guest lectures and behind the scene student interactions. This will help prospective students identify with your institution, visualize themselves on your university campus and understand how your university will give them a comprehensive college experience.

Let your students market for you – There is no better publicity than word-of-mouth. Hire your students to engage with prospective students on digital marketing platforms. Encourage them to share pictures, posts and write blogs on your university website on topics prospective students are most interested in. If possible, let a designated student group take over your social media handle every once in a while. This way your digital media interactions will get a fresh lease and will also be able to foray into other platforms like Snapchat and Instagram which are more frequented by students. The best digital marketing agencies that guide universities with their student recruitment often recommend content marketing as an effective way of reaching out to prospective students. Content not just helps in reaching out to the right audience, it also helps in the organic SEO of your university’s websites.

Create visually stunning content – If your campus is beautiful, you must flaunt it. Photographing the campus during different seasons is a great way of creating brand content. You could also run an email marketing campaign that answers the most frequently asked questions by prospective students. Running infographic campaigns are a great way of getting visibility. Amongst other information, your infographic could contain the statistics of the admissions process of various majors.

SEO cannot be a onetime effort. On-page and off page SEO techniques combined with paid and organic marketing campaigns is the only way to rank your university in the first pages of search engines. Such a task cannot be accomplished in a short period; a concept most universities are failing to understand that in turn leads to the disappointment of fewer conversions despite significant investment. Get an edge above your competitors. Let us help you strategize!

]]>Why we love SMS short codes? (And you should too!)https://www.wisoftsolutions.com/resources/blog/why-we-love-sms-short-codes-and-you-should-too/
Wed, 23 Aug 2017 04:41:46 +0000https://www.wisoftsolutions.com/resources/?p=797A lot has been written about how WhatsApp is taking over the texting world. However, on digging deeper, it can be unearthed that WhatsApp due to its limited offerings to B2B customers has not really gained any ground with large and growing organizations. Particularly in UAE, businesses prefer Short Code SMSes to WhatsApp due to its dependable and unfaltering service. Companies use short code SMS to communicate with their customers. Short code SMS is exactly what it sounds like – a shortcut for a phone number. Digital marketing specialists love SMS short codes. These are most handy for mobile marketing

A lot has been written about how WhatsApp is taking over the texting world. However, on digging deeper, it can be unearthed that WhatsApp due to its limited offerings to B2B customers has not really gained any ground with large and growing organizations. Particularly in UAE, businesses prefer Short Code SMSes to WhatsApp due to its dependable and unfaltering service.

Companies use short code SMS to communicate with their customers. Short code SMS is exactly what it sounds like – a shortcut for a phone number. Digital marketing specialists love SMS short codes. These are most handy for mobile marketing because they are easier to remember and type when compared to an entire phone number. Besides the ease of sending SMS, short code is also unique in the way it can be tracked and monitored.

Why are SMS short codes and 2-way SMSes in such demand?

2 Way SMS and short code SMS are used by various industries for marketing purposes. They are beneficial if you are interacting with customers and even for large organizations to communicate with their internal staff. In fact, 2 Way SMS is a preferred way of interacting with customers for different types of activities – including appointment alert reminders, customer feedback, polling and making purchases.

The best SMS communication systems are equipped with inbuilt message tagging systems that keep an effective track of conversations, lets you know when each message is opened, gives a comprehensive report on the performance of your communication and seamlessly integrates with your existing business applications.

Short code SMS are best for marketing if the intent is to reach out to your customers with a new advertisement, disbursing discount coupons, running contests, sending out product updates or any other promotional messages. The advertisement should have a call-to-action for the short code SMS to achieve its purpose.

Types of short codes

SMS service providers offer several types of short code SMS services including dedicated and keyword based short codes. When a business purchases its own short code, it is termed as a dedicated short code. This short code has the option of getting associated with a number of relevant keywords that can be identified with the product being advertised. For example – a University could use – SPOTOFFER as a keyword short code. However, dedicated short codes are not for all businesses. Acquiring a dedicated short code is a lengthy and an expensive process. Besides, the organization must also be equipped with the technical expertise to implement a dedicated short code.

A commonly used alternative is the shared short code and as the name suggests it is shared by a number of businesses. The shared short codes are typically available with SMS gateway companies who can offer the best package to you depending on your need. Shared short codes are a cost-effective way of sending bulk messages to customers for various purposes.

Short code SMS in UAE

In UAE, the short code is of four digits and some of the major GSM telecom operators offer this service to their VAS providers. Messages can be sent in English and Arabic. Also, all SMSes must be sent between 7am and 9pm (UAE time) only and must not include content like betting, gambling and adult content. It is also best to steer clear of political and religious content. By the regulations of the Telecom Regulatory Authority (TRA), an opt-out message must be given to the customers. This however is not applicable for organizations which own a database of customers who have agreed to receive such campaigns. Auto-replies do not need to include the ‘opt-out’ text. UAE has strict laws and filters on SMS messages. It is best to consult an expert SMS gateway provider for sending out bulk messages.

Do you want to know how you could use short code SMS and 2 way SMS to promote your business?

]]>Why Ignoring SEO Will Cost You Saleshttps://www.wisoftsolutions.com/resources/blog/why-ignoring-seo-will-cost-you-sales/
Fri, 11 Aug 2017 05:38:51 +0000https://www.wisoftsolutions.com/resources/?p=792Sales has never been easy. But it is even tougher now. It’s just not enough to have a website these days. Constant monitoring of how search engines are evaluating your website for SEO (Search Engine Optimization) is paramount for sales has a direct co-relation to SEO. The purpose of SEO as an indispensable marketing tool is three-fold: It helps in increasing traffic on your website by increasing your website’s search ranking for specific keywords. It is a great tool for generating leads. SEO helps prospective customers discover your product by matching your website’s content to their search content. Most importantly,

Sales has never been easy. But it is even tougher now. It’s just not enough to have a website these days. Constant monitoring of how search engines are evaluating your website for SEO (Search Engine Optimization) is paramount for sales has a direct co-relation to SEO.

Many entrepreneurs think that a great product does not need too much advertisement. SEO experts tend to defer in their opinion. On the contrary, they believe that online product promotion is essential irrespective of the quality of the product. Besides, SEO is not just about bringing traffic on a website. It is about acquainting prospective customers to your product so it sells.

The main purpose of SEO is to increase the visibility of your site and your products and services on various search engines like – Google, Bing, Yahoo, etc. When you ignore SEO, you ignore the different ways in which you can attract customers to your website. SEO is an excellent way of increasing footprint about your organization. And while you might know a lot about the industry you cater to, you might not have the time, the resources or the requisite knowledge to create SEO – organic and paid. That’s when you need expert opinion. If you are a growing organization and yet to begin your SEO process, it might not be a bad idea to try your hand at SEO before you venture out to hire a SEO company.

Here are a few steps to follow as a beginner in SEO:

Identify the type of content required on your websites based on your offerings and the expected customer profile.

Identify keywords that best describe your product and services. Sometimes several keywords with low search volume generate more effective leads than a single high search volume keyword.

Make your website content more customer centric. Use your industry knowledge and experience to write informative blogs that will answer questions customers usually have related to your product.

Create back links to your website from other relevant sites and also within your site.

Make regular posts on your website; once a week is a good start. This will ensure that your site will continue to rank high for particular keywords.

Also read – The only SEO techniques you will ever need to get an idea about SEO techniques. However, you must also remember not to be impatient when attempting organic SEO. It could take up to a few months to see results since search engine bots crawl millions of websites. For quicker results, you could try paid SEO. If you are looking to do SEO in Dubai, we could guide you with the best ways of both organic and paid SEO.

]]>5 Most Reputed Online Marketing Companies In UAEhttps://www.wisoftsolutions.com/resources/blog/5-most-reputed-online-marketing-companies-in-uae/
Fri, 28 Jul 2017 12:34:58 +0000https://www.wisoftsolutions.com/resources/?p=788Both individuals as well as organizations vie for reputation. Profitability is important but nothing beats the need for good reputation for an organization. In most business markets, the company’s reputation has a strong influence on buying decisions sometimes even superseding the efficacy of the product. The reputation and brand image of a company influences customers’ perceptions of the quality of its product and service, customer value as well as loyalty. Here are the 5 most reputed online marketing companies in UAE: www.almeka.net – With a huge number of clients across Dubai, Sharjah and Abu Dhabi, Almeka offers both online services

Both individuals as well as organizations vie for reputation. Profitability is important but nothing beats the need for good reputation for an organization. In most business markets, the company’s reputation has a strong influence on buying decisions sometimes even superseding the efficacy of the product. The reputation and brand image of a company influences customers’ perceptions of the quality of its product and service, customer value as well as loyalty. Here are the 5 most reputed online marketing companies in UAE:

www.beontop.ae – Founded in 2009, Beontop is already a well-established company. The company specializes in Web Design, Search Engine Optimization and Pay Per Click Management. Some of its top clients include – Be Connected International General Trading, Violet Studio, Planeta Mexa, Emirates Auction and Imperial Interiors. The company boasts of 99% retention of its customers.

www.vjginteractive.com – Verbat is a Technology Services company with more than 17+ years of experience in delivering internet based technology solutions to enterprises. And although their core competency areas are in Microsoft, Open Source, Mobile and Cloud Technologies, they have made a name for themselves in digital marketing as well. They have clients across the Retail, Manufacturing, Travel & Transportation, Financial Services and other emerging verticals.

www.digitalnexa.com – Nexa has over 12 years of digital marketing experience in the Dubai area. It offers a strategic and creative approach to digital marketing, web/mobile development, content marketing, video promotion, SEO and PPC marketing, and social media marketing. Their clients include Anantara, DIFC Courts, Hilton, Dubailand and PwC.

www.wisoftsolutions.com – Wisoft Solutions is a Dubai based digital and SMS marketing, and communication services based company. By exploiting every powerful medium of technology such as smartphones and the internet, it offers the latest in digital marketing, communications and branding services. With clients in education, hospitality, eCommerce and realty across the Middle East and North Africa region (MENA), Wisoft is known for its online advertising and marketing solutions.

When choosing a digital marketing company, the repute it has in the industry should not be ignored. Brand reputation builds trust and is a surety of good customer service.

]]>Do You Really Need To Hire a Digital Marketing Agency?https://www.wisoftsolutions.com/resources/blog/do-you-really-need-to-hire-a-digital-marketing-agency/
Wed, 26 Jul 2017 12:44:28 +0000https://www.wisoftsolutions.com/resources/?p=783Everyone and everything is online these days. The pressure is more so across businesses who have started to make their mark online. There is simply no other way to reach out to the millions of prospective customers unless you have your products and services online. Your reasons of hiring a digital marketing agency could be many. You might be a startup within limited knowledge of the online marketing space or a growing company in need of an extra pair of hands to help out reach your clients. The question is – do you really need to hire a digital marketing

Everyone and everything is online these days. The pressure is more so across businesses who have started to make their mark online. There is simply no other way to reach out to the millions of prospective customers unless you have your products and services online. Your reasons of hiring a digital marketing agency could be many. You might be a startup within limited knowledge of the online marketing space or a growing company in need of an extra pair of hands to help out reach your clients.

The question is – do you really need to hire a digital marketing agency? There is no simple way of answering it for it depends on several factors.

The size of your company

How big is your company and how big do you want to make it? If you are a startup interested in selling your products locally, then it makes more sense to do your digital marketing by yourself. However, if you wish to expand your business to other areas besides your immediate locality, then you might need help with your digital marketing. Then again, your level of technological expertise also must be considered. If you know your way around in the digital world, you will be able to do some basic digital marketing for your company without any external help.

For a growing company, a properly planned and executed digital plan is necessary. The guidance of a digital marketing agency is a must in such cases. The planning process itself will give you significant insight about how digital marketing will impact your sales in the future. During the process of finalization of the marketing strategy, you will also understand the tools and the techniques as well as the frequency of interaction required with the digital marketing implementation team.

What is the success that you wish to attain

Do you wish to make your brand known? Or does your interest lie in increasing sales? These are just some questions you must ask yourself when considering a digital marketing agency. Online marketing companies will be able to help you with both branding as well as selling your products. However, you must be clear on how much you are willing to spend to make your brand known. There is a cost involved in brand management.

Consulting a digital marketing company will get an idea of the expense you will incur to promote your brand. Measuring the success of your campaigns is also fairly easy. Digital marketing agencies will provide you with scores of reports basis which you will be able to access the progress of your marketing campaigns.

]]>5 Facts About SMS Messaging Services That Will Impress Your Friendshttps://www.wisoftsolutions.com/resources/blog/5-facts-about-sms-messaging-services-that-will-impress-your-friends/
Mon, 24 Jul 2017 05:12:04 +0000https://www.wisoftsolutions.com/resources/?p=771Phones have become an integral part of our lives. It is these days included amongst the basic necessities in a house hold – much like cooking gas, television, refrigerator, etc. It is impossible to imagine lives without mobile phone for it has become the single most important source of communication across the world. Here are 5 facts about SMS messaging service that will impress your friends: SMS communication that started off as a marketing platform for young audience, has now taken center stage. It has been arrived at through market surveys that more than 80% of all mobile users use

Phones have become an integral part of our lives. It is these days included amongst the basic necessities in a house hold – much like cooking gas, television, refrigerator, etc. It is impossible to imagine lives without mobile phone for it has become the single most important source of communication across the world. Here are 5 facts about SMS messaging service that will impress your friends:

SMS communication that started off as a marketing platform for young audience, has now taken center stage. It has been arrived at through market surveys that more than 80% of all mobile users use text communication. And while it is also proven, we cannot deny the fact that 90% of text messages are opened and read within the first 3 minutes of delivery.

Although, email marketing is also a powerful tool for cost-effective communication with existing as well as prospective customers, bulk SMS solutions due to its effectiveness in reaching out to customers more or less pays for themselves. Using SMS marketing, it is possible to generate leads, make a sale, build brand awareness and gain customer loyalty.

Market surveys also confirm that more than 70% of mobile phone users read an SMS when compared to an email. The SMS being short, it gets to the point quickly and is an effective, eye-catching medium of communication. It reaches both – the 95% who use smartphones and also those who do not.

The conversion rates in case of SMS messaging service is also quite high in comparison to other marketing communication channels. More than 60% of mobile consumers who subscribe to promotional newsletters make a purchase after receiving an SMS.

Only in bulk SMS Gateway, it is possible to change the E-mail format into messages and sent to a relevant target audience. The most effective SMS text messages for consumers include coupons and deals, personalized alerts and updates. Two-way bulk SMS services ensure smooth interaction between the customer and the organization.

When choosing a bulk SMS service provider, it is important to see that they have services including instant delivery, good database quality, better external support system, user friendly panels and easy API integration mechanisms. Using minimum human intervention, bulk SMS service companies provide API for developers that help in sending bulk SMS using web panels as well as online to its target audience.

Wisoft Solutions is a distinguished market player in the field of bulk SMS marketing services. We offer comprehensive services to growing businesses like yours, customized based on your budget and requirements.

]]>The Only SEO Techniques You Will Ever Needhttps://www.wisoftsolutions.com/resources/blog/the-only-seo-techniques-you-will-ever-need/
Fri, 21 Jul 2017 12:10:09 +0000https://www.wisoftsolutions.com/resources/?p=768SEO is a vast area, primarily used to optimize websites and make it visible on search engines. There are two types of SEO – on page and off page. The on-page SEO is related to the websites. It includes content optimization though effective website content writing and smart keyword insertion. Interlinking of website pages and site map creation for easier indexing of websites by Google bot is also a part of on-page SEO. Off-page SEO is more about creating backlinks on various relevant external sites that direct customers to your side. It includes processes like blog and forum commenting with

SEO is a vast area, primarily used to optimize websites and make it visible on search engines. There are two types of SEO – on page and off page.

The on-page SEO is related to the websites. It includes content optimization though effective website content writing and smart keyword insertion. Interlinking of website pages and site map creation for easier indexing of websites by Google bot is also a part of on-page SEO.

Off-page SEO is more about creating backlinks on various relevant external sites that direct customers to your side. It includes processes like blog and forum commenting with your website’s digital footprint, guest posting, directory submissions and social bookmarking.

Also, off page SEO can be black, white or grey hat depending on what the search engine accepts. Let’s learn a little more about these three types of SEO techniques.

One of the most popular SEO technique, white hat SEO utilizes different methods and techniques that improve website search engine rankings. It is a slow and a steady process of increasing your website ranking. High quality content combined with optimized website HTML and link acquisition campaigns are some of the ways in which white hat SEO works.

Black hat SEO is a technique which exploits the various loopholes in the search engine algorithms to get higher rankings for websites. It does not necessarily adhere to all the rules and guidelines of search engines and may include techniques like keyword stuffing, hidden texts and links, link spam, cloaking, etc. Unlike white hat, this technique does lead to a short surge of website ranking but is not always recommended.

Just as the name suggests, the grey hat SEO falls somewhere between the white and the black hat SEO techniques. Depending on the need and the urgency to rank the website, grey hat uses a combination of both the techniques.

If you are starting off on your website, then here are a few suggestions to follow:

Check your website’s current ranking

Decide on the number of keywords that best describe your products and services

On the landing pages content of your websites, insert these keywords

Write blogs on relevant topics and post them on your website on a regular basic

Look for topics on forums and other blogs that are related to the products and services you sell, and leave suggestions and information. Be sure to mention your company name somewhere in your answers.

To begin with, these steps are all you need to do to increase your website’s ranking. However, if your company is growing, you will need more advanced techniques. If you are looking for an SEO agency in Dubai,

]]>How PPC Companies Could Help You Win The Game Of Throneshttps://www.wisoftsolutions.com/resources/blog/how-ppc-companies-could-help-you-win-the-game-of-thrones/
Wed, 19 Jul 2017 10:54:04 +0000https://www.wisoftsolutions.com/resources/?p=762For those not familiar with the Game of Throne series, it is an American fantasy drama television series adapted from the book – A Song of Ice and Fire by George R. R. Martin’s. The series was premiered on HBO in US in 2011. The story, centered around an iron throne in the fictional continents of Westeros and Essos has run six seasons on television so far and has record viewership. According to the Time magazine, it was the most pirated series of 2016. The series has been showered with awards every year since it started. It has a huge

For those not familiar with the Game of Throne series, it is an American fantasy drama television series adapted from the book – A Song of Ice and Fire by George R. R. Martin’s. The series was premiered on HBO in US in 2011. The story, centered around an iron throne in the fictional continents of Westeros and Essos has run six seasons on television so far and has record viewership. According to the Time magazine, it was the most pirated series of 2016. The series has been showered with awards every year since it started. It has a huge international fan following. During the time when the series runs, no one talks about anything else but the Game of Thrones.

Such is the popularity of the series that Game of Thrones is now an idiomatic expression. Any tough competition is often graced with the title of ‘Game of Thrones.’ And considering the steep competition that eCommerce companies in UAE are facing to secure customers, it is nothing less than the drama and the edge-of-seat thriller of this hugely popular series.

The eCommerce business is booming. With it has arrived opportunities as well as competition, for everyone wants a piece of the pie. With so many organizations mushrooming across industries, how can an organization distinguish itself from its competitors selling similar products and services. The answer is simple – through Pay Per Click (PPC) marketing.

PPC is an advertising tool used to promote a business in the online space. It is popular because of its ease of implementation, use and the efficacy of results. The cost is based on the number of clicks received on the ad.

You don’t have to worry about creating and running PPC campaigns by yourself. There are several good PPC companies in UAE who will be able to do that for you. Starting from creating your website and your Google AdWords account, they will set up your ads and run them for you. This will start driving traffic to your website. Running a PPC campaign does require a certain level of expertise since one must know the correct bidding strategy to get the highest return on investment on each ad. The ads must contain catchy content without being too flashy or repulsive. And it is also important to know the right time to run the campaign. Certain products do better at certain times of the week.

If you wish to know how to run PPC campaigns or would like us to create and execute a PPC campaign for you,

]]>How SMS Messaging Service Improves Customer Affinity Of Jewelry Brandshttps://www.wisoftsolutions.com/resources/blog/how-sms-messaging-service-improves-customer-affinity-of-jewelry-brands/
Mon, 17 Jul 2017 10:21:47 +0000https://www.wisoftsolutions.com/resources/?p=757Selling jewelry has never been easy. There are several factors at play including market inflation and customer spending capacity. Buying jewelry is a well-thought out decision for most since it involves a considerable amount of financial expenditure. Naturally, an enormous amount of effort is required by jewelry brand owners to encourage buyers to invest in jewelry. Jewelry brands are heavily dependent on customer affinity as well as customer loyalty. Customer affinity is typically defined as the emotional relationship of a customer to a brand which cannot be easily shaken; as against customer loyalty which sways easily if the customer gets his

Selling jewelry has never been easy. There are several factors at play including market inflation and customer spending capacity. Buying jewelry is a well-thought out decision for most since it involves a considerable amount of financial expenditure. Naturally, an enormous amount of effort is required by jewelry brand owners to encourage buyers to invest in jewelry.

Jewelry brands are heavily dependent on customer affinity as well as customer loyalty. Customer affinity is typically defined as the emotional relationship of a customer to a brand which cannot be easily shaken; as against customer loyalty which sways easily if the customer gets his hands on a cheaper product or a better deal somewhere else. Customer interaction is an integral part of building customer affinity particularly in the case of jewelry brands.

One of the most effective ways of building customer affinity in jewelry brands is by implementing interactive SMS messaging service.

As a part of the marketing initiative, a good way of building brand affinity is to reward buyers for their purchases. Most jewelry buyers are women; the rewards whether in cash or as gifts, should be creating keeping the primary purchaser/beneficiary in mind.

SMS is still considered the best way of reaching out to customers because of its high open rate. Using short code interactive SMS service, it is possible to communicate and get response from customers. The service could be used to inform customers of a new range of exclusive jewelry which is being launched at the store, about an event or a party hosted to honor the customers, or even an invitation to a raffle draw, and other such events that help in enabling the customers to connect with the brand. It helps customers interact with the brand and empowers jewelers with customer database as well as knowledge of customer likes, and interests.

There has been a lot of research in the area of jewelry brands and customer affinity. One of the case studies involved a raffle draw conducted by Alukkas Jewelers where the customers had to manually fill out their basic personal details like name, gender etc. to enter the draw. Since it is quite a cumbersome manual process with a significant chance of duplicate entries, interactive SMS service was introduced. The customers were asked to enter the draw by SMSing a keyword (the options were provided to the customer) and asked to reply to a particular short code number (also provided to them). This was an alternative through which the customers participated in the lucky draw. The purchase invoice number was used as authentication.

The campaign was a runway success. The jewelry brand was also able to collate a large database of customers through this campaign. The database was later used to run other similar SMS campaigns wherein customers were gifted with reward vouchers by the brand.

It is interesting how SMS services can be used in several ways to create customer affinity. To know how you can leverage SMS service for your business,

]]>How SEO Companies Are Solving The Biggest Crisis In Dubaihttps://www.wisoftsolutions.com/resources/blog/how-seo-companies-are-solving-the-biggest-crisis-in-dubai/
Fri, 14 Jul 2017 13:16:26 +0000https://www.wisoftsolutions.com/resources/?p=751Dubai and in extension the whole of UAE is known for its construction, petroleum and recently the tourism industry. The products from across these industries are high end. Naturally, the clientele for such niche products and services are also difficult to find and please. Several companies from across these industries compete with each other to win customers. And it gets even tougher when the demand is exceeded by the supply. Construction Having moved from a trade-based oil-reliant economy to a service and tourism-oriented one, UAE has come a long way in property development. There are hundreds of large scale projects

Dubai and in extension the whole of UAE is known for its construction, petroleum and recently the tourism industry. The products from across these industries are high end. Naturally, the clientele for such niche products and services are also difficult to find and please. Several companies from across these industries compete with each other to win customers. And it gets even tougher when the demand is exceeded by the supply.

Construction

Having moved from a trade-based oil-reliant economy to a service and tourism-oriented one, UAE has come a long way in property development. There are hundreds of large scale projects that are under construction at any point in time in Dubai. While it is great for the UAE economy, at an individual company level, it does get difficult to attract customers. This is exactly where being available online comes handy.

Every construction company in Dubai irrespective of its size is online these days. SEO agencies in Dubai help construction companies to brand and promote their business, as well as their new ventures for sale. An SEO company can help in building a construction website from scratch and ensure that organic, and sponsored results in search engines are made visible to prospective customers interested in buying property in Dubai. Many construction companies are already using and benefiting from the services of SEO agencies. The internet has the power to make a company available across the world. Property buyers from different continents are now able to buy luxury homes in UAE, thanks to SEO.

Tourism

In the last few years, Dubai has been aggressively promoted as a tourism destination. It is the Las Vegas for the Middle East and Asian countries (sans the gambling of course). It hosts one of the biggest shopping festivals in the world; not to forget that the Dubai Mall is one of the biggest malls in the world. People visit UAE for its iconic constructions – the Burj Khalifa, the Sheikh Zayed Grand Mosque, the Emirates Palace, gold souk, etc. This has led to a natural increase in the number of travel agency companies in UAE. The biggest challenge faced by travel agencies in UAE is about making prospective customers aware of their existence.

Since most travelers who book from UAE travel agencies are from outside the country, the organization’s online reach is of paramount importance. SEO companies in Dubai help travel agencies in increasing visibility across their core market. They help in running promotions and offers to attract more customers, thereby finally adding to the revenue.

There is a lot SEO can do to increase your return on investments. If you want to know how you can benefit from it,

]]>How To Get Your World Tour Sponsored Through Digital Marketinghttps://www.wisoftsolutions.com/resources/blog/how-to-get-your-world-tour-sponsored-through-digital-marketing/
Wed, 12 Jul 2017 11:45:51 +0000https://www.wisoftsolutions.com/resources/?p=748Wouldn’t it be great to travel the world without spending a penny of your own and even get paid for it? Digital marketing has made it possible for vacationers to have their trips sponsored by organizations. In fact, there are companies who pay a monthly salary for touring the world for them as well as writing on their behalf. Companies who typically benefit from vacationers are mostly from the tourism and hospitality industry. Hotels, airlines, amusement and theme parks, restaurants, event planners and cruise lines are constantly in need for people who can travel for them and spread the word

Wouldn’t it be great to travel the world without spending a penny of your own and even get paid for it? Digital marketing has made it possible for vacationers to have their trips sponsored by organizations.

In fact, there are companies who pay a monthly salary for touring the world for them as well as writing on their behalf. Companies who typically benefit from vacationers are mostly from the tourism and hospitality industry. Hotels, airlines, amusement and theme parks, restaurants, event planners and cruise lines are constantly in need for people who can travel for them and spread the word online. Organizations also connect with digital marketing agencies who provide exclusive photography, writing and review services to them. An entire industry is now been built on this premise.

Holiday goers and vacationers are more than happy to oblige. They don’t mind doing a little work for companies that sponsor their trips. The ‘work’ – often is to simply click pictures and write reviews across various online marketing platforms. The reviews are also posted on exclusive travel review sites like Lonely Planet and Trip Advisor. Reviewers are incentivized when the likes, shares and followers on the post hit a certain number.

It is also possible that your trip might not get outright sponsorship. It happens particularly if you are a newbie in the travel posting space. In such a case, you should still take the trip because there is a good chance that you will recover the money spent on your holiday. You just need to start planning right.

Depending on your skills, you could choose to become a travel blogger, travel photographer, a travel video expert or a travel writer. There is a clause though – you must have a sizable number of social media follower/fan base before you can expect to make your money back, since making money online is dependent on the number of clicks that you get on your posts (amongst other factors.) Similar is the case with posts on Instagram or YouTube – where people are followed because they have created a fan base based on their personalities. So, the key to making money online through your pictures and reviews is to first accumulate a good number of followers.

If photography interests you, travel photography is the way to go. Travel photography includes but is not limited to landscape, history, people, culture and customs. The National Geographic magazine is a good starting reference point to understand and learn techniques of travel photography. Your other investment would be to get a good DSLR camera for long range photography. Stock photography makes a substantial amount of money for travel photographers.

Travel blogging and writing is the most common way of making money for travelers. And becoming a travel blogger is fairly simple. All you need is a computer/laptop with good internet connection, some quiet space and a flair for writing. Then again, for a first-time travel blogger, you will first have to discover your target audience and build a brand before it starts to give you monetary returns. The other option is to become a travel writer. It requires more time and effort but it is worth it, particularly if your book become a bestseller.

For those who are looking for digital marketing for their company, should

]]>How Burj Khalifa Trumped Taipei 101 – In Height And Through SEOhttps://www.wisoftsolutions.com/resources/blog/how-burj-khalifa-trumped-taipei-101-in-height-and-through-seo/
Mon, 10 Jul 2017 11:34:32 +0000https://www.wisoftsolutions.com/resources/?p=743The concept of building the tallest structures is as much about muscle power as it is about the display of economic well-being of a country. In the early 2000s, East Asia was the center of the world for having some of the world’s tallest buildings. Malaysia, Hong Kong, China and Taiwan flaunted their infrastructural expertise through these architectural wonders. However, it is interesting to note that the first skyscraper was invented in Chicago in 1884, post which the United States led the next 100 years by building the world’s highest and most number of skyscrapers. By the late 90s, the

The concept of building the tallest structures is as much about muscle power as it is about the display of economic well-being of a country.

In the early 2000s, East Asia was the center of the world for having some of the world’s tallest buildings. Malaysia, Hong Kong, China and Taiwan flaunted their infrastructural expertise through these architectural wonders.

However, it is interesting to note that the first skyscraper was invented in Chicago in 1884, post which the United States led the next 100 years by building the world’s highest and most number of skyscrapers. By the late 90s, the World Trade Center in New York and the Sears Towers in Chicago of the United States of America were left far behind by the Petronas Towers in Kuala Lumpur, and finally the Taipei 101 in Taipei.

Burj Khalifa vs Taipei 101

In 2004, the Taipei 101 in Taipei – China, became the world’s tallest building. It was a landmark monument, fawned over by appreciators and envied by competing countries. It was 101-story tall and was ready in 5 years’ time; the work on it having started in 1999. Launched with fireworks on New Year’s Eve, the tower became a symbol of architectural technology and Asian tradition. It was also extensively covered by the international media across the world.

With Dubai gaining recognition as an international destination and the seat of real estate development in the world, it was not surprising when the construction of Burj Khalifa (intended to be the tallest structure in the world) began in 2004. When finished, the 169-story tower was almost 700 feet taller than its closest competitor – the Taipei 101. The Burj Khalifa is also approximately twice the length of the late World Trade Center twin towers – just to give you an idea of how tall the tallest tower really is. It was roughly designed like the – Hymenocallis, a desert flower. It boasts of the world’s highest in many areas – nightclub, restaurant and observation deck. The building was open to the public in 2010, as a part of Downtown Dubai – now Dubai’s city center area. 90% of the homes inside the tower were already booked by the time the tower was complete.

How Burj Khalifa was popularized through SEO

Besides being the tallest building in the world, Burj Khalifa was also coming up at the time when the digital media and SEO had just started to pick up. It was perfect timing. Increased digital marketing requirements by various industries meant an increase in SEO companies in Dubai.

Without intending to, Burj Khalifa benefitted from this digital revolution. When it was formally inaugurated, the structure was the hottest topic of discussion on various online forums and digital news channels. It was compared to other similar structures across the world and praised for its speed and technique of construction. The online chatter led to increase in more online footprint and reached a point when everyone online was just talking about the Burj Khalifa. As a result, the Dubai tourism further flourished. A trip to Dubai is now incomplete without the visit to the Burj Khalifa. More than 2 million people visit this landmark structure each year. And a lot of its popularity is credited to SEO.

]]>Using Two Way SMS To Enhance Customer Service In Automotive Industryhttps://www.wisoftsolutions.com/resources/blog/using-two-way-sms-to-enhance-customer-service-in-automotive-industry/
Fri, 07 Jul 2017 07:02:08 +0000https://www.wisoftsolutions.com/resources/?p=738It is a given fact that when communicating with customers, text messaging is more appropriate than email. Whereas the open rate for email is a mere 22%, for SMSes, it is as high as 90%. SMSes are also opened within the first 90 seconds of being delivered. One should also consider than most of the adult population across nations own a cell phone which are text message enabled. 2 way SMS services can be used to ensure speedy resolution of customer service related issues. The content of the service must be personalized to make it relevant to customers and to keep

It is a given fact that when communicating with customers, text messaging is more appropriate than email. Whereas the open rate for email is a mere 22%, for SMSes, it is as high as 90%. SMSes are also opened within the first 90 seconds of being delivered. One should also consider than most of the adult population across nations own a cell phone which are text message enabled.

2 way SMS services can be used to ensure speedy resolution of customer service related issues. The content of the service must be personalized to make it relevant to customers and to keep them engaged. But there is a flip side as well – your business should have sufficient bandwidth to support 2 Way SMS engagement. The response time to queries from customers must be addressed within a certain time frame, else you could land up losing the customer instead of wowing him.

Two way SMS in the Automotive industry

Every industry including the Automotive sector is striving hard to enhance customer service and gain an edge over their competitors. Two way SMS is capable of making the car servicing and sales process interactive and efficient. There are several ways in which car service centers and dealerships can use two way SMS to communicate with customers.

In terms of servicing, short code SMS can be used to remind customers when their car is due for servicing. Customers can respond by booking the car service timing or with any other questions they may have. On completion of the service, the customer can be sent a survey poll to check on their level of satisfaction. This too can be achieved using two way or short code SMS.

So that customers can take better care of their vehicles, service centers can regularly share tips with customers on when to check tyre pressure and oil levels, remind them of warranty expirations dates, due dates for lease payments, etc. as well as other safety tips.

In terms of sales, car dealership companies can share new car launch details including videos and get prospective customers to book a test drive. Using short code SMS, customers can also be enticed with reward programmes, discount coupons and seasonal offers. Invites for upcoming events can also be sent using the same technology.

Bulk SMS technology in the Automotive industry can help in building trust and transparency between customers and the business. It enhances the customer service experience and can be an effective feedback tool particularly for handling customer complaints. This technology allows car service agencies and dealerships to receive customer responses for the promotional campaigns, ask questions or even log complaints. If handled well, the car service center or dealership will come across as dedicated to adding value to its customers and committed to continuous improvement it services for customer satisfaction. It makes the customers feel special and there is no denying that a customer who feels well-treated is loyal to the brand and willing to ignore small inconveniences if any.

If you want to know more about 2 way SMS or want to implement bulk SMS technology in your business,

]]>7 Signs Your Social Media Marketing Strategy Is Failinghttps://www.wisoftsolutions.com/resources/blog/7-signs-your-social-media-marketing-strategy-is-failing/
Wed, 05 Jul 2017 09:58:17 +0000https://www.wisoftsolutions.com/resources/?p=726Have you been regularly posting on social media and feverishly monitoring your posts but perplexed to see no engagement? If your posts are failing to drive traffic to your site, it unfortunately and invariably means that your social media marketing strategy is failing. Are there any tell-tale signs that you should watch out for that will warn you early on and save your valuable time and efforts. Here are 7 signs that you should keep your eyes open for: No activity on your posts You might be making a significant number of posts per week, but look out for the

Have you been regularly posting on social media and feverishly monitoring your posts but perplexed to see no engagement? If your posts are failing to drive traffic to your site, it unfortunately and invariably means that your social media marketing strategy is failing. Are there any tell-tale signs that you should watch out for that will warn you early on and save your valuable time and efforts. Here are 7 signs that you should keep your eyes open for:

No activity on your posts
You might be making a significant number of posts per week, but look out for the kind of responses they are generating. If you have a decent number of existing followers but if they are either not seeing the posts or don’t find the posts interesting enough to share or comment on them, then it is time to reevaluate your social media marketing strategy.Resolution– It is possible that your posts lack the relevant content necessary to excite your current and prospective customers. Check the content and the images being used in the posts. You could also use hashtags # to tie your post to trending news and articles. However, avoid the tendency to overuse and fill your post with it. It can kill your post.

Your followers have not increased in sometime
If your number of followers have not increased in sometime, it is a definite sign of a strategic flaw. If you have a good strategy in place, your followers must grow. It’s that directly proportional.Resolution– Check the frequency of your posts. You shouldn’t be overenthusiastic about making posts but don’t undermine the power of posting every once in a while. Your customers need to keep seeing you without being overdosed by you.

There is no increase in traffic
If your social media page/company website does not show increase in traffic irrespective of how regularly you post or doesn’t show up in organic search results, it is to be understood that you marketing campaigns are not bearing the desired results.Resolution– Evaluate the type of campaigns you are running. Restructure them for your targeted audience. Check if you are using the right platforms that your customers frequent. Also, sometimes, in the excitement of measuring the effectiveness of the marketing strategy, you might be overshooting the time required for the campaigns to show results. Ideally, two months is a good time for social media marketing strategies to make the difference.

High bounce off rate
A good way to find out if your social media campaigns are working is by seeing how much time your users spend on your campaigns/ blogs. Typically, anything less than two minutes in case of a blog post and less than a minute in case of an email is a sign of alarm.Resolution– It’s possible that your campaign objectives are not defined and definitive. Customers get confused by such posts. Your campaigns should be specific and should either be informing, educating or convincing your customers to take an action.

Your conversion rates are poor
Are users looking at your campaign cursorily? If your campaigns are not resulting in conversions and are not giving you the desire outcomes in terms of what you want your customers to do after reading your posts/announcements, then your social media strategy should be redefined.Resolution– It’s possible that there is a need to optimize your blog posts and your website. Or maybe the post content is not persuasive enough and does not create the need for your product or service. Also, check if you the posts are reaching your intended audience. All of this could be the reasons for poor conversion rates.

Your offers and deals are not creating enough excitement
You might have designed valuable deals for your customers but what use is it if they are not taken. There is obviously nothing you can really do if there is a global slump in sales in the industry that you cater to but if your competitors are doing reasonably well, then you have reasons to rethink your marketing strategy.Resolution– Check the type of posts you have been making. Customers lose interest if they continuously see you promoting your product or website. Offer value added information to your customers through your posts. By doing so, you will come across as truly interested in the well-being of your customers.

No loyal brand of followers
Social media is a great place to build and sustain brand loyalty. Brand credibility and trust spreads through users, and strongly reflects through increase in followers and conversions. If your followers do not give you references, do not offer constructive feedback for improvement and have less faith in your ability to fix issues, you know you don’t have a loyal brand of followers to rely on.Resolution– Instill trust in your customers through your posts. Write in a conversational tone while keep it professional. Ask your customers for product improvement feedback. Give them the feel that you value their opinion.

The number of followers may not be the exact measure of your social media marketing success, it is still a close enough indication. Social media marketing requires investment in time and effort. While there is nothing better than promoting your own company, you might not always have the time or technical knowhow to get the desired results. In such a scenario, it is a good idea to consult a digital marketing expert who will guide you with your social media marketing strategy planning and implementation.

Let your results be in proportion to your efforts. If you wish to consult one of the top social media marketing companies in Dubai,