McDonald’s UK highlights, in a new TV advert, that its Chicken Selects, consisting of “mouth-watering, tender chicken breast strips” in a seasoned, crispy coating, are “too good to share”.

The 30-second spot features two women who get stuck in an elevator and, while waiting for an intervention team to help them get out, become friends. They share a bottle of water, earbuds to listen to music, play games, compliment each other, one of them gives the other her shoes to try them on, and the other gives, in exchange, her scarf. When a member of the intervention team brings them a McDonald’s meal to share, one of them grabs the Chicken Selects and the other the fries. When the latter asks if she can have a chicken strip, the other says no.

“Chicken Selects – tender chicken breast strips in a seasoned, crispy coating. Get your own!” – the voiceover says at the end of the advert.

Chicken Selects, that can be bought in packs of 3 or 5, can be enhanced with a range of dips including Sour Cream & Chive, Smoky BBQ, and Sweet Chili.