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Thursday, May 13, 2010

General Church Marketting Survey

The General Church has a new marketting consultant, Alicia Simons. One of the things that she's done is build an online survey to find out where current "members and friends of the New Church" are before she surveys people outside of the church. Here's her explanation of the survey:

We are presently launching an online survey for current Friends and Members of the New Church and are very much in need of your help and support to make this a success. This survey is the beginning of a multi-step process to help us learn how to better talk to people in our move towards a million meaningful contacts. In this case we are talking to people who are currently friends and members of the New Church in North America. Later in the process, with a different methodology, we will also talk to people who are less aware or unaware of the New Church. The point in this phase is to understand how friends and members are feeling about their New Church experience, and how the Church is fitting into their lives today. It is also to understand what people who love the New Church love about it. Why do they come? The thought is that this is likely a good reflection of why other people who don't know about the New Church may also want to come. We hope the information we obtain will help us both to understand the thoughts and behavior of current friends and members and also help us on the path to talking to potential new friends or members in the most meaningful language. Please know, in no way can respondents be identified personally, or even by congregation.

Obviously, the more people who take the survey, the better the results will be. If you want to take the survey you can find it here. You need a password to access it. I can't just post it here but you should be able to get it by contacting any General Church pastor or administrator.

The survey takes about 20 minutes. You'll be able to take it up until June 13th, I believe.