Tuesday, May 17, 2011

Nespresso Star Boutique | Champs Elysées

Luxurious and refined, that is what this store is telling you about their products. It's like entering a Chanel or an Hermes Store.

Virtual merchandising and the store design was executed really well. They made use of the branding in all corners of the store. The "N" logo is everywhere and they also used the coffee capsules as decorative element.

outside the Nespresso Star Boutique

Pixie cups display

boxes of capsules

lower level of the store

a lot of machines to choose from

there is also a chocolate pairing counter where you can combine your coffee selections with the right type of chocolate.

free taste of the limited edition Onirio coffee

accent wall made of coffee capsules

more machines

and some more here

Pixie collection

The 2011 limited Onirio coffee

got this display box for free

you may try any of the flavours at the Nespresso bar

my loot

and my Nespresso Club Membership Card

Thank you to the very helpful Mr. Delvin Court Jean-Baptiste for assisting me