faq

Influencers have a large amount of loyal followers on social media (usually starting from 8-10k), produce high quality content and most of the time have expertise in a certain field. Some of them are also bloggers and they definitely affect their followers' consumption behaviours.

Unfortunately not. Not all people will see the posts and even fewer will engage with them. However, you should pay attention to the influencers engagement rates, when selecting them. The higher the engagement rate an influencer has the stronger the likelihood that much more people will see their posts.