TWC Social: Why do you show TWC Social/Weather Tweets/Twitter on The Weather Channel?

The Weather Channel is committed to providing you with the most complete story about the weather. What you see in TWC Social is something no other company has done – a collection of highly localized, filtered Tweets about weather from the very people who are experiencing the weather.

Through expert analysis of keywords and trends on Twitter, The Weather Channel aims to tell the story of the weather from the standpoint of real people, adding to the expertise we already provide through maps, data and our own meteorologists.