Tag: Website

As a Start-Up you are blessed with a bright business idea; you can understand the business mechanics of bringing the idea from a concept to a reality but can you understand the concept of bringing it to the consumer?
This is something that many Start Ups fail to plan for and , often, when the time and effort has been put into the product | service development, planning and set up implementation and resource acquisition, there is little budget left over for the use of marketing your business to the right people.
Yet, content marketing does not have to be hugely…
Eileen McCabeEileen’s creative imprint weaves an interesting trail across the internet where she has written for many businesses within a wealth of diverse industries. A specialist in content creation and promotion, she also enjoys wearing the project management hat and has worked on many digital campaigns with established stakeholders.
Having written extensively for both web and print media, Eileen believes that content should be written with specific goals in mind where words drive engagement, leads and ultimately sales. A co-author on a number of Social Business Reports, she has found that regular content creation that adds value to the online audience will most definitely add value to your brand reputation too.More Posts - Website Follow Me:

It’s all about working smart when it comes to Content Marketing.
As a business, you have to make decisions on:
The type of Content Marketing for your business requirements
The best way to squeeze these requirements out of your budget
How best to strategize and implement your content marketing
How to analyse and determine best practice to gain long, term value
and: THE BIG ONE
What you want to tangibly ACHIEVE with your content marketing efforts.
When you think about all of the…
Eileen McCabeEileen’s creative imprint weaves an interesting trail across the internet where she has written for many businesses within a wealth of diverse industries. A specialist in content creation and promotion, she also enjoys wearing the project management hat and has worked on many digital campaigns with established stakeholders.
Having written extensively for both web and print media, Eileen believes that content should be written with specific goals in mind where words drive engagement, leads and ultimately sales. A co-author on a number of Social Business Reports, she has found that regular content creation that adds value to the online audience will most definitely add value to your brand reputation too.More Posts - Website Follow Me:

You’ve set up your sparkly new business and, with bursting enthusiasm, you start to use word of mouth to spread the word with friends, family and acquaintances. The general reply after the perfunctory congratulations is ‘you definitely need a website’.
You decide they are right (which they are) and you set about creating a site that is filled with compelling descriptions of your product with attractive pictures in between and you sit back and smile and know that this part of your work is complete.
It isn’t
Take a look at your website again.
It looks great, has fantastic text but does it…
Eileen McCabeEileen’s creative imprint weaves an interesting trail across the internet where she has written for many businesses within a wealth of diverse industries. A specialist in content creation and promotion, she also enjoys wearing the project management hat and has worked on many digital campaigns with established stakeholders.
Having written extensively for both web and print media, Eileen believes that content should be written with specific goals in mind where words drive engagement, leads and ultimately sales. A co-author on a number of Social Business Reports, she has found that regular content creation that adds value to the online audience will most definitely add value to your brand reputation too.More Posts - Website Follow Me:

With the volume of traditional offline marketing decreasing rapidly, more and more businesses know that they need to implement a content marketing strategy yet many shy away from changing lanes to digital as they are unsure of how to plan, implement and measure the results of this type of marketing.
Recent statistics show that Content costs 62% less than traditional marketing, and generates three times as many leads which highlights the importance of exploring content marketing as a strategy for 2015; either through a revision of internal marketing strategy or by obtaining a content outsource solution. (more…)
Eileen McCabeEileen’s creative imprint weaves an interesting trail across the internet where she has written for many businesses within a wealth of diverse industries. A specialist in content creation and promotion, she also enjoys wearing the project management hat and has worked on many digital campaigns with established stakeholders.
Having written extensively for both web and print media, Eileen believes that content should be written with specific goals in mind where words drive engagement, leads and ultimately sales. A co-author on a number of Social Business Reports, she has found that regular content creation that adds value to the online audience will most definitely add value to your brand reputation too.More Posts - Website Follow Me: