The Purpose Generation

First Millennials, then Gen Z, now another term you need to learn — do not despair.

Actually, things are about to get much simpler — welcome the Purpose Generation, your new totally awesome friends.

This is not a deck telling you what to do — it’s a deck about why you matter. It’s time to put down the data and pick up the meaning. Purpose is not marketing, it’s living. Your audience is out there hustling and trying to thrive in a world that’s distracting, fast-paced and constantly evolving. It’s time to become their ally, to give them a friend in the fray.

This deck is a call to say: if you don’t share why you’re here, you won’t be here long. Deep down, everyone has a reason for being, and when you share the magic happens.