Marketing

ave you climbed on board the video marketing train yet? If you own a small business or are in business for yourself, there’s a lot of compelling evidence suggesting that online video marketing should be a major focus of your advertising and marketing budget. Here’s...

Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you're not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest,...

Social media marketing refers to the process of gaining traffic or attention through social media sites.
Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages...

Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging.
It's vital that you understand social media marketing fundamentals. From maximizing quality to increasing your...

On-Page SEO is DEAD!
Seeing such headline in Inbound.org the other day made me almost spit my coffee.
For one, “X is dead” kind of title is the kind I expect least to show up in Inbound’s Trending feed given how exaggerating such title usually are.
Secondly, to boldly claim that on-page SEO...

It’s no secret that the use of video in content marketing is on the rise. And, it’s certainly not a tactic to be taken lightly. In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its...

Over the past few years, video has taken over the marketing world. Many marketers consider it the most effective type of content.And they’re right…
THE BENEFITS OF VIDEO
The average user spends 88% more time on a website with video, and ⅓ of all online activity is...

2016 saw a surge in the popularity of video as a content marketing format. From 360-degree videos to Facebook Live, marketers are responding to audiences' shorter attention spans by making content more interactive and visual -- and it's paying off.
Video is growing to dominate your...

This year has been called “The Year of Video Marketing,” as businesses find new, inventive ways to use the medium to reach customers. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. In less than...

It’s no secret that Generation Z is the new buzz in the business world. While it seems like just yesterday that everyone was obsessing over how to target millennials, the focus has now shifted to the true tech-loving generation. This up-and-coming generation is smarter and more in tune...