10 Must-Try, Online PPC Tools

With the litany of online tools for PPC available for Search Marketers, we felt it time to weigh in. Now, with tools ranging from free to “*chokes* wait, how much did you say again?”, the emphasis here is on free to very affordable, for those of us that love great results at a reasonable price – all about the ROI! Let’s get started.

Optimizely is a fantastic online tool that allows you to effortlessly switch test landing pages. The A/B tests are very simple to setup, and most element testing requires little to zero code changes. You can practically bypass web development all together. Highly recommend the 30 day trial.

Adwords Wrapper is a tool that quickly and easily allows you to wrap your keywords into phrase, exact and modified keyword match types. This will eliminate a lot of unnecessary time building these manually in excel.

Big thanks to @ChadSummerhill for this nifty tool. Although somewhat similar to ad testing tools, this specific spreadsheet allows for some heavier lifting to arrive at whether an ad test has statistical significance and the outcomes therein.

From the horse’s mouth: “Here are the studies we’re conducting, the trends we’re tracking, and the ideas we’re exploring — across industries, platforms and audiences — all in one place. Think Insights is designed to bring you everything from high-level visions to deck-ready data points. Data, insights, tools and inspiration to make the web work for you.”

How much is this going to cost me? FREE! Pending you have an Adwords account.

Goodbye keyword tool, hello keyword planner. Found in the Tools and Analysis tab, the keyword planner is essentially the keyword tool on steroids, allowing for keyword research, ad group suggestions, filters, performance, and much more.

Ever wonder what your competition is doing? Spyfu allows you to see potential keywords your competition is bidding on, what kind of ad copy they use, and other useful tips to give you a competitive advantage in the market.

UserTesting will give you usability feedback on your landing pages, from actual people! Price breaks begin at 3 participants, who will go through your LP/website with a goal in mind and give instant feedback on roadblocks they came across on their journey.