The Principles of Virality

Most advice about virality comes in one of two forms. It either describes what's mathematically true about viral products (think viral coefficient etc.) or it points to a set of emotions which you should aim to produce (amusement, surprise, awe etc.). Both approaches are useful up to a point, but both fail to get at the main issue. That is, what does a product or piece of content have to actually be for it to go viral? And how do you create that? These are the questions that the following infographic aims to answer.