Off page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs). Many people associate off-page SEO with link building but it is not only that. In general, off Page SEO has to do with promotion methods – beyond website design –for the purpose of ranking a website higher in the search results.Search Engine Submission, Directory Submission, Classified Submission, Blog , Backlink

on page and off page optimization, both are important from the perspective of traffic generation. But recent google panda update, it became more important to go for on page optimization. It helps in better quality content and traffic.

Search engine optimization(SEO) is actually the way to divert online traffic at a specific web page or website. It can be done by two means one is online mode and another one is offline mode:

Online mode of SEO or On Page SEO:

In On page seo the keyword play a specific role in increasing the visibility of website over search engine. There are specific tools that can be used to find out the suitable and the popular keywords like google adwords. The content of the website with these popular keywords can increase the visibility. Metatags when optimized with these keywords cab help to divert the traffic online.

Offline SEO or Off page SEO:

In off page SEO the below mentione tools can be used to increase the visibility and divert traffic online:

On-Page is very important part of an SEO because it carries all the internal coding, FTTP codes, Google Adwords code, meta tags etc. in a single page. If this page is not working properly then Google can not find your website properly and creates difficulty in indexing, crawling, ranking terms. If your website content is unique and original then your website should rank high on Google pages. In Off page SEO we do all the link building activities like articles, web 2.0, Social bookmarking, Directory, Classifieds etc. If both activities done properly then no one can stop your website to get high ranking on Google pages.

On-Page improvement is helpful as you're earning for smart rankings for your web site or journal and might be crucial once you are near obtaining that final much loved position in Google. however throughout the method of obtaining your website to number one you ought to still pay shut attention to on-the-spot optimization.