Howard's adventures are generally social satires, while a few are parodies of genre fiction with a metafictional awareness of the medium. The book is existentialist, and its main joke, according to Gerber, is that there is no joke: "that life's most serious moments and most incredibly dumb moments are often distinguishable only by a momentary point of view."[1] This is diametrically opposed to screenwriter Gloria Katz, who, in adapting the comic to the screen, declared, "It's a film about a duck from outer space... It's not supposed to be an existential experience".[2]

Howard the Duck was created by writer Steve Gerber and penciler Val Mayerik in Adventure into Fear #19 (Dec. 1973) as a secondary character in that comic's "Man-Thing" feature.[3][4] He graduated to his own backup feature in Giant-Size Man-Thing #4–5 (May and Aug. 1975), confronting such bizarre horror-parody characters as Garko the Man-Frog and Bessie the Hellcow, before acquiring his own comic book title with Howard the Duck #1 in 1976.[3][5]

Gerber wrote 27 issues of the series (for the most part ditching the horror parodies), illustrated by a variety of artists, beginning with Frank Brunner. For Gerber, Howard was a flesh and blood duck and that, "if Wile E. Coyote gets run over by a steamroller, the result is a pancake-flat coyote who can be expected to snap back to three dimensions within moments; if Howard gets run over by a steamroller, the result is blood on asphalt."[1]Gene Colan became the regular penciller with issue #4.[3] Gerber later said to Colan: "There really was almost a telepathic connection there. I would see something in my mind, and that is what you would draw! I've never had that experience with another artist before or since."[6]

Sporting the slogan "Get Down, America!", the All-Night Party was a fictional political party that appeared in Gerber's Howard the Duck series during the U.S. Presidential campaign of 1976,[7] and led to Howard the Duck receiving thousands of write-in votes in the actual election.[8] Gerber addressed questions about the campaign in the letters column of the comic book and, as Mad Genius Associates, sold merchandise publicizing the campaign.

Gerber gained a degree of creative autonomy when he became Howard the Duck 's editor in addition to his writing duties. With issue #16, unable to meet the deadline for his regular script, Gerber substituted an entire issue of text pieces and illustrations satirizing his own difficulties as a writer.[11]

In 1978, the writer and publisher clashed over issues of creative control,[12] and Gerber was abruptly removed from the series. On August 29, 1980, after learning of Marvel's efforts to license Howard for use in film and broadcast media, Gerber filed a copyright infringement lawsuit against Marvel corporate parent Cadence Industries and other parties, alleging that he was the sole owner of the character.[13][14] This was one of the first highly publicized creator's rights cases in American comics, and attracted support from major industry figures, some of whom created homage/parody stories with Gerber to fund a lawsuit against Marvel; these included Destroyer Duck with Jack Kirby.[15] The lawsuit was settled on September 24, 1982, with Gerber acknowledging that his work on the character was done as work-for-hire and that Marvel parent Cadence Industries owned “all right, title and interest” to Howard the Duck and the Howard material he had produced. On November 5, 1982, Judge David Kenyon approved the motion and dismissed the case.[13][14][15]

Around this time The Walt Disney Company threatened to sue Marvel for infringement of copyright claiming that Howard looked too similar to Donald Duck and enforced a different design, including the use of pants (as seen in the movie and some later comics).[16]

Issue #31 (May 1979) announced on its letters page that it would be the final issue of Howard the Duck as a color comic. Marvel then relaunched the series that year as a bimonthly magazine, with scripts by Mantlo, art by Colan and Michael Golden and unrelated backup features by others; this series was canceled after nine issues. Articles in these issues claimed that Howard was Mayerik's idea, though this is contrary to statements by both Gerber and Mayerik. In issue #6, Mantlo introduced the concept of "Duckworld", which Gerber loathed. It depicted an all-duck parallel earth in which there were equivalents of all famous people, such as "Ducktor Strange" (a parody of Doctor Strange) who later appeared in The Sensational She-Hulk (#19) and Truman Capoultry (Truman Capote), who narrated the issue. As Gerber told Mediascene: "Howard's world, which would never be depicted visually, was inhabited by other anthropomorphized animals like himself. Like the cartoon worlds of Disney and Warner Brothers. Unlike the Disney and Warners worlds, however, Howard's reality was beset with the same plethora of social ills and personal vicissitudes which human beings confront daily. And the same, or similar, laws of nature applied there, too."[1] The first story of issue #9, written by Bill Mantlo, had Howard walk away from Beverly Switzler, and what happened to him next was documented in a story by Steve Skeates the same issue. Steven Grant followed this with a story in Bizarre Adventures #34, in which the suicidal Howard is put through a parody of It's a Wonderful Life.

The original comic book series reappeared in early 1986 with issue #32, written by Grant. Grant had in fact written the story as a topical humor four years before, and as a result the jokes were outdated at the time it was published.[15] Issue #33, a parody of Bride of Frankenstein, written by Christopher Stager, appeared nine months later, along with a three-issue adaptation of the movie. A text article in Howard the Duck #33 explained that Harvey Pekar, himself a Cleveland resident, was mentioned as a possible writer for that issue, but he was unavailable, and nothing came of it.

Issue #32 was originally written by Gerber.[15] In the story, Gerber explained that "a KrylorianCyndi Lauper" named Chirreep had made up the events in the Mantlo stories much like the events in The Rampaging Hulk magazine were considered made up by Bereet. Marvel's then-editor-in-chiefJim Shooter considered this an insult to Mantlo, and Gerber's story was never published. He identified Howard's parents as Dave and Dotty, names that differ from the Mantlo stories, in which his parents are named Ronald and Henrietta.[17] Gerber's script lampooned Secret Wars, written by Jim Shooter, but Shooter has denied this played any role in choosing to reject the story, insisting that he only took issue with the insults to Mantlo.[18]

Gerber brought back Howard in The Sensational She-Hulk #14–17, again living with Beverly, now working as a rent-a-ninja. How they got back together is never explained, and Beverly is not involved as the She-Hulk takes Howard on a trip through several dimensions with a theoretical physicist from Empire State University.

Gerber returned to Howard with Spider-Man Team-Up #5, around the same time he was writing a "Savage Dragon/Destroyer Duck" crossover for Image. He had the idea to create an unofficial crossover between the two issues, where the characters would meet momentarily in the shadows, but which would not affect either story. Soon after, Gerber discovered that Howard was scheduled to appear in Ghost Rider vol. 3, #81 (Jan. 1997) alongside Devil Dinosaur and Moon Boy, and issues of Generation X leading up to issue #25 and the Daydreamers miniseries by J.M. DeMatteis. Gerber was not pleased with this development, and changed the "unofficial crossover" somewhat.[19]

In Spider-Man Team-Up #5, Spider-Man, Beverly and Howard meet Elf with a Gun and two shadowy figures (presumed to be Savage Dragon and Destroyer Duck) in a darkened warehouse, grab a disc, then leave shortly afterwards. But in the Savage Dragon comic, Elf with a Gun creates thousands of clones of Howard during a fierce battle.[volume & issue needed] As Savage Dragon and Destroyer Duck escape the warehouse with Beverly and a Howard hidden in a bag, they reveal that they rescued the "real" Howard, while Spider-Man left with one of the clones.[volume & issue needed] Howard has his feathers dyed green, and is renamed "Leonard the Duck", and Beverly has her hair dyed black and is renamed "Rhonda Martina" which are now characters owned by Gerber,[citation needed] who went on to appear in Image Comics and Vertigo comics.[volume & issue needed] Gerber considers this the real Howard, and Marvel's Howard an empty shell.[citation needed]

In 2001, when Marvel launched its MAX imprint of "mature readers" comics, Gerber returned to write the six-issue Howard the Duckmini-series, illustrated by Phil Winslade and Glenn Fabry. Featuring several familiar Howard the Duck characters, the series, like the original one, parodied a wide range of other comics and pop culture figures, but with considerably stronger language and sexual content than what would have been allowable 25 years earlier. The series has Doctor Bong causing Howard to go through multiple changes of form, principally into a mouse (as a parody of Mickey Mouse, in retaliation for the earlier lawsuit), and entering a chain of events parodying comics such as Witchblade, Preacher and several others, with Howard ultimately having a conversation with God in Hell.

Howard had cameo appearances in She-Hulk vol. 2, #9 (Feb. 2005) and #3/100 (Feb. 2006, the 100th issue of all the various She-Hulk series). He returned in a limited series by writer Ty Templeton and artist Juan Bobillo in 2007. This series is rated for ages 9 and up, though it has been published with a Marvel Zombies tie-in cover with a parental advisory claim.

In November 2014, Marvel announced an ongoing series starting in March 2015 featuring Howard as a private investigator on Earth. The creative team will be writer Chip Zdarsky and artist Joe Quinones.[20]

Howard makes friends with an artists' model named Beverly Switzler and a bizarre series of encounters follow. He battles Pro-Rata, the cosmic accountant, then meets Spider-Man at the end of the battle.[25][26] He battles Turnip-Man and the Kidney Lady,[27] then learns Quak Fu,[28] encounters the Winky Man, a sleepwalking alter ego of Beverly's artist friend, Paul Same, who would become a series regular (and share the apartment),[29] and becomes a wrestler.[30]

Howard and Beverly hit the road, seeking shelter in a gothic mansion where they battle a girl named Patsy and her animated gingerbread man.[31][32] They eventually end up in New York City, where Howard is nominated for U.S. President by the All-Night Party.[32] Howard battles the Band of the Bland — Dr. Angst, Sitting Bullseye, Tillie the Hun, the Spanker, and the Black Hole — alongside the Defenders.[33] A doctored-photo scandal leads him to Canada, and the defeat of the supervillain who caused it, the Beaver, who falls to his death.[34] Howard then suffers a nervous breakdown, and flees Bev and their situation on a bus. Unfortunately, the passengers are all believers in various weird cults, and try to interest Howard in them. His seatmates are Winda Wester (afflicted with an Elmer Fudd-like speech impediment) and S. Blotte, the Kidney Lady. After the bus crashes, Howard and Winda are sent to a mental institution. There he meets Daimon Hellstrom, and is briefly possessed by Hellstrom's demonic soul, becoming the Son of Satan.[35] Beverly and Paul get them both back to Cleveland. Later, while on a cruise ship returning from scenic Bagmom, Howard and Beverly are taken captive by Lester Verde, who had a crush on Beverly in college and is now in the identity of the supervillain Doctor Bong,[36] who illegally marries Beverly against her will and transforms Howard into a human.[37][38] After escaping back to New York and being restored to his natural form, Howard is hired as a dishwasher by Beverly's uncle and namesake, who goes by Lee. Howard battles Sudd,[39] and then battles S.O.O.F.I. (Save Our Offspring From Indecency).[40] Howard is then reunited with Dakihm the Enchanter, the Man-Thing, Korrek, and Jennifer Kale, and they all battle the demon Bzzk'Joh.[41][42] After finally meeting up with the cruise ship that rescues Paul and Winda, now befriended by socialite Iris Raritan, he then attends her party on Long Island, where he is abducted by the Ringmaster and his Circus of Crime. Paul is shot and left in a coma, and Winda, abandoned by Paul and Iris, is apparently raped by a hobo.[43][44] After defeating the Circus of Crime, Howard, plagued by pessimistic dreams, goes his way alone, as he had at the beginning of the series.[45]

Writer Bill Mantlo, beginning with issue #30, returned the series to its former status quo, bringing Beverly back into the picture and having her divorce Doctor Bong, and getting Paul, who has been shot by the Ringmaster, out of the hospital. Lee Switzler brings everyone back to Cleveland and employs Howard as a cab driver, while Paul, back to being a somnambulist after his release from the hospital, seems to have become Winda's boyfriend. Howard dons a suit of "Iron Duck" armor made by Claude Starkowitz, a man who has delusions of being related to Tony Stark and the personal armorer to Iron Man, and battles Doctor Bong.[46][47] He encounters Dracula,[48] and even returns to Duckworld at one point.[49] At the end of the magazine series, Howard walks away from Beverly (at her request). After that, he is mistaken for "Duck Drake, Private Eye", meets CeCe Ryder when hitchhiking and battles the Gopher.[50] and is later offered a genetically constructed mate whom he does not take to.[51]

In an encounter with Peter Parker, Ben Reilly (the then-current Spider-Man), and a rematch with the Circus of Crime, Howard and Beverly get stuck in a warehouse full of anthropomorphic ducks, briefly meeting the Savage Dragon and Destroyer Duck. The group leaves the warehouse believing that they have brought the correct Howard with them.[55]

The sorceress Jennifer Kale, in a weekly attempt to return Howard (a Howard with stubble who accuses her and Doctor Strange of being responsible for bringing him to this world) to his home world, inadvertently teleports Devil Dinosaur and Moon Boy into her New York apartment. The disoriented dinosaur attempts to eat Howard, but spits him out when shot with John Blaze's hellfire gun, then rampages through the city before being subdued by Ghost Rider (Daniel Ketch). Howard relates to the pair being trapped in a world he never made, and wanders off.[56][57]

After a series of adventures with Generation X,[58] Howard gets a job as a department store Santa Claus, which gets him dragged to the North Pole, where the real Santa Claus has sold out to Hydra.[59] Howard goes through several dimensions, apparently through the power of Man-Thing, who can now talk but does not understand this ability, and lands on a version of Duckworld where his parents are essentially Ward and June Cleaver, he has a sister named Princess, and he is regarded as a hero because his activities on Earth-616 were recognized by Duckworld's version of Reed Richards. This origin traces the source of these dimensions to be projections from Franklin's mind, though through the course of the adventure, Howard has a romance with Tana Nile, culminating in a kiss, after which he apologizes and tells her of his attachment to Beverly.[60][61][62] When Franklin understands that he has shaped all these worlds, they find themselves back in Man-Thing's swamp. While Man-Thing became a self-appointed guardian to Franklin Richards, Howard went off on his own and was captured by the Cult of Entropy, who wrapped him in swaddling clothes.[63] Although we last saw him in the swamp, he states that he was thrown into baggage and transported on a plane. The cult wants him because he has part of the Nexus of All Realities, which shattered during Heroes Reborn, inside him, which he knows because it is making him nauseous. Man-Thing enters his gullet, and Howard vomits him back out with the fragment, but the former is left desiccated and practically dead.[64] He then encountered Namor, who thought he had slain the creature, but Howard explains that he would not be lugging his friend's body if that were the case. Howard sets Man-Thing down in the water, and he revives during the conversation with Namor. Once he sees that Man-Thing is alive and well, he bids Namor farewell and says he is returning to Cleveland.[65]

Back with Beverly, he undergoes further shape-shifting experiments from Doctor Bong. Beverly is hired by Verde's Globally Branded Content Corporation, which manufactures boy bands from protein vats based on the sexual arousal of a focus group of gay men. Attempting to destroy an escapee whom Beverly has taken in, Bong inadvertently knocks Howard into a vat, which changes him, unstably, into a mouse[66]—showering changes his form multiple times. Verde then goes to the press and claims that his building was attacked by Osama el-Barka ("Osama the Duck" in Arabic). Howard and Beverly are sent back on the road after the junkyard office where they are living is destroyed by a S.W.A.T. team.[67] Denied admittance to every possible shelter due to lack of funds, the pair and their dog find a sign for the Boarding House of Mystery, but are taken to the police station for questioning and strip searches by Suzy Pazuzu, with whom Beverly had attended high school. One of the officers on the case is the same beat cop who mistook Howard for a mutant many years before. Suzy is the inheritor of the doucheblade, which starts to take her over until in a skirmish, the bracelet is caught by Howard. The doucheblade causes its holder to grow enormous bare breasts and armor in a parody of Witchblade, and possessed by this, Howard kills the male lover of a businessman who works with Verde as he and Verde break into Suzy's house.[68]

Arriving at the Boarding House of Mystery, Howard and Beverly encounter Cain and Abel, the latter with a rock stuck in his head that allows him only moments of lucidity. There, they are granted their every wish, including Howard's return to his true form, and Beverly never being tight again, and meet parodies of John Constantine, Wesley Dodds, The Endless, Spider Jerusalem, and Gerber's own Nevada (called Utah), all characters from DC Comics' Vertigoimprint. The downside is that everyone staying in the place gets their every wish, so Che Guevara can have his revolution, but someone else can easily slaughter him.[69] One tenant, a writer named Mr. Gommorah (a parody of Spider Jerusalem), takes Beverly and Howard to be on the Iprah Show with the topic "Why Women Give It to Men Who Don't Get It", guest starring Dr. Phlip. Upon leaving the house, Howard is once again transformed into a mouse. Iprah has been merged with an experiment by the Angel Gabriel called Deuteronomy, intended to replace God, because God has been spending all his time in a bar in Hell since 1938. Deuteronomy is a creature half id and half superego, while Iprah is an all-ego promoter of self-indulgent pop psychology. Considering her dangerous, Gabriel sends the cherub Thrasher to resurrect Sigmund Freud, whose cigar blasts out half of Thrasher's brains (being immortal, this just makes him act drunk). Iprah destroys Freud, but Howard blasts her with the cigar, separating her from Deuteronomy. Puffing on the cigar, Howard disintegrates and arrives in Hell.[70] He is eventually freed by Yah, a being who claims to be "God".[71] A few years later he was reunited with his parents and brother at a baseball game in Dakvorlde.[volume & issue needed]

Sometime later, Howard attempts to register under the Superhero Registration Act during the Superhero Civil War, but learns his socially disrupted life has created so many bureaucratic headaches that the government's official policy is that Howard does not exist. This lack of government oversight delights him: "For the rest of my life, no more parking tickets, or taxes, or jury duty. Heck, I couldn't even vote if I wanted to!" In this story Howard says he was pressured to give up his cigars.[72]

After he defeats the supervillain MODOT's scheme to control the public through mass media, his attorney, Jennifer Walters, successfully restores his citizenship including all relevant responsibilities.[73]

Howard the Duck is briefly seen as part of the super-powered army gathered to battle invading Skrull forces.[74] He is seen armed with a pistol, a Skrull's hand around his neck.[75] He is later seen kicking a Skrull during interrogation after the invasion.[76]Brian Michael Bendis has commented when asked of Howard: "That character has shown up in six issues I've done, and I've never typed the words Howard the Duck".[77]

Howard and Beverly were brainwashed and forced to work for S.O.O.F.I. as Cynical Duck and Swizzle. They promoted S.O.O.F.I. at a public speech held for them by J. Jonah Jameson. Spider-Man interrupted a S.O.O.F.I. indoctrination at the New York Public Library, and Beverly and the other S.O.O.F.I.s saw Spidey as a semi-demonic figure and attacked. Spidey escaped with Howard and broke his brainwashing because Beverly was threatened. Howard quickly explained S.O.O.F.I.'s goals to Spider-Man. As Spider-Man publicly announced his long-standing support for S.O.O.F.I., Howard confronted Bev as she stood by the Supreme S.O.O.F.I.. Howard broke through to Beverly, reminding her of their past. The leader ordered the S.O.O.F.I.s to throw the pair into the special Blanditron at Guantanamo Bay, and Beverly kept them at bay with her whip. Spidey attacked them and unmasked the Supreme S.O.O.F.I., while the others escaped though their teleporter. Howard believed S.O.O.F.I. would lay low for a while after such a defeat, he also hoped their Florida Everglades base might lead them to meet up with the Man-Thing.[80]

Because of his experience with zombie-infested worlds and his leadership of Machine Man, he was chosen as the leader of, as he dubbed them, the Ducky Dozen. The team was composed of him, several Golden Age heroes, Dum-Dum Dugan, and Battlestar, who is also a veteran of a zombie incident. Upon entering Earth-12591, the Ducky Dozen fought hordes of zombie Nazis and Asgardians, but suffered grave losses as members were either killed or zombified in battle. After successfully accomplishing their mission Howard, Dugan, Taxi Taylor and Battlestar were the only members left to survive and returned to Earth-616 along with the Riveter, the only survivor of Earth-12591's resistance team the Suffragists.[81][82]

Howard teamed up with his friend Doop to battle Robo-Barbarians in Dimension ZZZ. They beat the horde back with nothing but a broken sword, a rubber chicken with nails in it and a gun that shoots bees.[83]

After the death of Uatu the Watcher and the activation of the secrets buried in his eye, Howard discovered that he had the potential to be the most intelligent being in Duckworld. After evading a squirrel while driving, he was thrown flying and used his intellect to calculate a way to land safely in a dumpster.[84]

Howard returned to his business as a private eye, working in the same building as She-Hulk, in Brooklyn. One of his first new clients was Jonathan Richards, who hired Howard to retrieve a necklace stolen by the Black Cat. With the help of Tara Tam, his new friend and assistant, Howard managed to recover the necklace. But on his way to give it back to Richards, he found himself kidnapped by the Collector and allied with the Guardians of the Galaxy to escape the villain's collection. Upon returning to Earth, he confronted the Ringmaster, who had been hypnotizing old people into robbing for him, after he was robbed by May Parker, Spider-Man's aunt. After recovering the necklace for a third time, Howard was approached by Richards in the middle of his fight against the Ringmaster and Richards revealed himself to be Talos the Untamed, who revealed that the necklace was part of a marginally powerful item known as the Abundant Glove. With help from Doctor Strange, Howard and Tara located the final piece of the Abundant Glove, but were unable to put it all together when Talos grabbed it, who proceeded to use it to wreak havoc on the city. Talos was confronted by numerous heroes while Howard and Tara took cover. He was able to point out that Tara, who revealed to possess shapeshifting powers similar to that of a Skrull, could help him defeat Talos. Tara used her powers to impersonate Skrull Emperor Kl'rt (Super-Skrull), distracting Talos long enough for Howard to snatch the Abundant Glove from his hand. Talos was later apprehended by the Fantastic Four and everything went back to normal.[85] Afterwards, with the help of new arrival Gwenpool, Howard prevented Hydra from infecting the world with a deadly virus.[86] He also has a crossover event with The Unbeatable Squirrel Girl.[87] Howard the Duck was shown to be living in She-Hulk's apartment building when Patsy Walker moves out.[88]

Howard has no superhuman powers, but he is skilled in the martial art known as Quak-Fu, enough to defeat, or to at least hold his own against, far larger opponents. He has shown some degree of mystic talent in the past, to the point that Stephen Strange taught some spells to Howard and even offered to train him, but Howard declined.[33]

On occasion, Howard used a suit of powered armor known as the "Iron Duck" designed by Claude Starkowitz. Besides its property as body armor, the suit was equipped with foot-mounted leaping coils, a chest-mounted searchlight, and flamethrowers in both arms.[46]

Howard the Duck, as his name suggests, is a three-foot-tall anthropomorphicduck. He generally wears a tie and shirt, and is almost always found smoking a cigar. Originally, like many cartoon ducks, he wore no pants; Disney threatened legal action due to Howard's resemblance to Donald Duck,[90] and Marvel redesigned that aspect of the character by writing into the script that Howard was the target of anti-nudity protests, and was forced to do business with "Wally Sidney", a failed cartoonist who made his fortune through a chain of conservative clothing retailers known as "Sidney World". Howard tries on various outfits, to include ones akin to Donald Duck's sailor uniform and Uncle Scrooge's coat and top hat before settling on his new attire of a business suit complete with trousers. Although Howard sulks that he has lost, Beverly reassures him that she does not want him to be a victim of a mob, and loves him no matter what he wears.[91]

Howard has an irritable and cynical attitude to the often bizarre events around him; he feels there is nothing special about him except that he is a duck, and though he has no goals other than seeking comfort and to be left alone, he is often dragged into dangerous adventures simply because he is visibly unusual. His series' tagline, "Trapped in a world he never made", played off the genre trappings of 1950s science fiction. A common reaction to meeting Howard the first time is a startled, "You...you're a DUCK!"

His near-constant companion and occasional girlfriend is former art model and Cleveland native Beverly Switzler. Like Howard, Beverly wants an ordinary life but is frequently singled out for her appearance, though she is a beautiful and sexy woman rather than a duck. Their only other friends are Paul Same (a painter who briefly became a sleepwalkingcrime-fighter named the Winky Man) and Winda Wester (a lisping ingénue with psychic powers); he has worked with Spider-Man and the Man-Thing and associates on various occasions.

Howard found himself on Earth due to a shift in "the Cosmic Axis" from a world similar to Earth, but where there are "more ducks" and "apes don't talk". In the black-and-white Howard the Duck magazine series, writer Bill Mantlo theorized that Howard came from an extra-dimensional planet called Duckworld, a planet similar to Earth where ducks, not apes, had evolved to become the dominant species. In 2001, Gerber dismissed this idea, calling it "very pedestrian" and 'comic-booky' — in the worst sense of the term." He believes Howard came from an alternate Earth populated by a variety of cartoon animals.[92] A panel in Fear #19, prior to Howard's introduction, depicts Howard or someone like him near an anthropomorphic mouse and an anthropomorphic dog, in a hypothetical panel about other dimensions. Destroyer Duck was depicted existing in such a world, and in Howard the Duck vol. 2 #6, Howard mentions that Moses is believed to be a moose in his world and Yeshua a flying squirrel.

His antagonists, who usually appear in a single story each, are often parodies of science fiction, fantasy, and horror characters, and sometimes political figures, but include ordinary people simply making life difficult for Howard. The chief recurring villain, Lester Verde, better known as Doctor Bong – modeled on Doctor Doom and writers Bob Greene and Lester Bangs – is a former tabloid reporter who has the power to "reorder reality" by smashing himself on his bell-shaped helmet on his head; his main goal is to marry Beverly. After several issues, she agrees to marry him to save Howard from Bong's evil experimentation, and remains married to him for some time. Doctor Bong would reappear in issues of She-Hulk and Deadpool in the mid-1990s. Other recurring villains include the Kidney Lady (S. Blotte) who has been convinced by her former lover that the soul is in the kidneys and attacks anything she sees as a threat to them, and Reverend Jun Moon Yuc and his Yuccies, a parody of Reverend Sun Myung Moon and the Unification Church "Moonies". Another important villain was the organization S.O.O.F.I. (Save Our Offspring From Indecency), whose leader was implicitly Anita Bryant, though she looked like an old, fat Elvis Presley with a smiley face/orange on her head.

In the Amalgam Comics universe, Howard the Duck is fused with Lobo to become Lobo the Duck. This character is featured in its own one-shot comic book, a seeming continuation of multiple other 'Lobo The Duck' stories.[94]

Howard the Duck appears in the Ultimate Spider-Man cartoon series, voiced by Kevin Michael Richardson (in the episode "Awesome"),[104] and by Seth Green (in the episode "Return to the Spider-Verse" Pt. 2).[105] He has sporadic appearances. In the episode "Awesome", Spider-Man finds him in a lab on the S.H.I.E.L.D.Helicarrier and declares him too weird to use for a science project with Luke Cage; Howard states to Spider-Man that he knows Quak Fu. In the episode "Carnage", Howard has a cameo appearance in Peter Parker's imagination when trying figure out what Peter's transformation will be after the Green Goblin's injection with the Carnage symbiote. In the episode "Guardians of the Galaxy", Howard is mentioned among Star Lord's list of heroes on Earth before Spider-Man. The episode "Return to the Spider-Verse" Pt. 2 featured a pirate version. Howard was Web Beard the Sea Lord's first mate on a pirate ship version of Groot until he started to have a disagreement with Web Beard enough to lead the pirate versions of Rocket Raccoon and Cosmo the Spacedog into a mutiny after Web Beard hoarded the treasure for himself. When Howard was trying to get Web Beard, Spider-Man and Kid Arachnid to walk the plank, the Kraken ended up attacking. Spider-Man and Kid Arachnid persuaded Web Beard and Howard to put aside their differences in order for everyone to help repel the Kraken. After that was done, Howard agreed to serve Web Beard again.

Howard the Duck has a non-voiced cameo appearance in Hulk and the Agents of S.M.A.S.H.. In the episode "The Collector", he is seen in one of the Collector's pods who admires the 'ultra rare hero', stating he's in mint condition.

In 1986, Lucasfilm and Universal Pictures produced the film Howard the Duck, in which Howard the Duck was voiced by Chip Zien and performed by an assortment of stunt actors in a duck suit ranging from Peter Baird, Ed Gale, Jordan Prentice, Tim Rose, Steve Sleap, Lisa Sturz, and Mary Wells. The only character borrowed from the Marvel Comics mythos was Beverly Switzler, though this version was a rock singer. In the film, Howard is brought to Cleveland by a laser spectroscope experiment gone awry which additionally summoned an evil alien, one of the Dark Overlords of the Universe, who intended to sacrifice all human life in order to free the others of its kind from their celestial prison. The film was widely panned and was a box office bomb. There was a novelization and a comics adaptation of the film.

Howard the Duck was first seen in Guardians of the Galaxy.[106] He is seen as a living exhibit in the Collector's museum during Gamora's visit. After Collector's tormented assistant grabs an Infinity Stone which causes an explosion, Howard is among the creatures in Collector's cages that are set free.[107] Howard is later shown in a post-credits scene having a drink with the Collector and Cosmo the Spacedog in the wrecked archives of the Collector's lair.[108] In August 2014, Guardians of the Galaxy director James Gunn said, "It's possible Howard could reappear as more of a character in the Marvel [Cinematic] Universe. But if people think that’s going to lead to a Howard The Duck movie, that’s probably not going to happen in the next four years. Who knows after that?"[109]

Howard the Duck appears as a playable character in Lego Marvel Super Heroes.[111] He is shown to be armed with a rocket launcher. In a bonus mission narrated by Deadpool, Howard the Duck and Vulture storm Marvel Comics HQ and hold the artists there hostage in an attempt to get their own movies. During his battle against Mister Fantastic and Spider-Man, Howard humorously defeats himself by accidentally knocking himself back with his rocket launcher.

Howard the Duck is a rare playable character in the match-three mobile game Marvel Puzzle Quest. His comic book covers are only available during the "Duck Season" in-game event, which is only held infrequently. As Howard was introduced on April 1, 2016, many players were convinced that it was an April Fool's Day joke played by the game's developers.[113]

In Savage Dragon/Destroyer Duck #1 (Nov. 1996), Gerber claims that Howard and Beverly Switzler changed their names to Leonard the Duck and Rhonda Martini, remained in the Image Universe and "were last sighted in Chicago boarding the Amtrak for Buffalo" while the duck who returned to Marvel is "only an empty trademark, a clone whose soul departed him at the corner of Floss and Regret".[115] This was done because Tom Brevoort invited Gerber to write the comic, claiming he was the only one to write Howard, then Gerber noticed the Howard guest appearances in Ghost Rider and Generation X and felt as though he had been tricked.[19]

In America's Best Comics's Top 10 #8 a duck appearing to be Howard (with his distinctive blue hat & jacket) can be seen at the Transworld Transport Terminus.

In several issues of The Maxx, Howard appears, along with many other characters, seemingly cut and pasted into the story.

In Adam Beechen's ending of Doctor Fate: More Pain Comics, which Gerber left unfinished when he died, Howard, who is heard but unseen (his speech balloon ends with "waaugh"), dispatched the Elf with a Gun to destroy Negal and Ymp, then invited for one last drink with Yah, Bev, Thunny, and Megs before Yah goes back "upstairs".[117]

He is also seen being roasted in one of the Deadpool Kills The Marvel Universe issues, where the reporter states that Deadpool has gone into a killing spree, looking for heroes and villains alike, and also some characters that were never too special.[volume & issue needed]

Between June 1977 and October 1978, Howard the Duck appeared in a daily comic strip that comic strip historian Allan Holtz has described as having low distribution and that was eventually replaced by the Hulk strip.[118] Among the handful of newspapers it appeared in were the Toronto Star and Spokane Daily Chronicle. A total of eleven story arcs, as well as a number of single-joke strips, constitute the 511 individual strips that were printed.[119]

The strip started with original stories written by Steve Gerber and illustrated by Gene Colan: "Pop Syke", "The Cult of the Entropy" and "The Self Made Man". The latter was started by Colan and completed by Val Mayerik, who stayed on to do two additional Gerber scripted stories: "The Sleigh Jacking" and "In Search of the Good Life".

These were followed by an adaptation of the "Sleep of the Just" story from issue 4 of the Marvel comic, scripted by Gerber and illustrated by Alan Kupperberg. Colan's departure (and eventually Gerber's) grew out of escalating disagreements fueled by a dispute with Marvel over the delay in payment for work on the strip.[9] Gerber was replaced by Marv Wolfman as writer while Alan Kupperberg continued as artist. The remaining stories were: "Close Encounters of the Fowl Kind", "The Tuesday Ruby", "The Clone Ranger", "The Mystery of the Maltese Human" and "Howard Heads Home". As the series drew to an end, its already meager list of client papers shrank, making copies of these last post Gerber stories particularly hard to find.

In November 1978, the first of a projected eight-issue series reprinting the entire strip was published by John Zawadzki. Titled It's Adventure Time with Howard the Duck, only the initial issue was published.[120]

^Sanderson, Peter; Gilbert, Laura, ed. (2008). "1970s". Marvel Chronicle A Year by Year History. London, United Kingdom: Dorling Kindersley. p. 161. ISBN978-0756641238. December saw the debut of the cigar-smoking Howard the Duck. In this story by writer Steve Gerber and artist Val Mayerik, various beings from different realities had begun turning up in the Man-Thing's Florida swamp, including this bad-tempered talking duck.CS1 maint: Extra text: authors list (link)

^Daniels, Les (1991). Marvel: Five Fabulous Decades of the World's Greatest Comics. New York, New York: Harry N. Abrams. p. 174. ISBN9780810938212. Stan Lee...recalls that the duck received thousands of write-in votes when he ran for President of the United States against Gerald Ford and Jimmy Carter in 1976.

^Gerber, Steve (2001). "Scripts: The Unpublished Duck". SteveGerber.com. Archived from the original on March 24, 2012. Retrieved June 4, 2012. Unfortunately, the then-editor-in-chief of Marvel requested changes in the story which I found unacceptable. As a result, I pulled the script, and it was never published.

^Manning, Matthew K.; Gilbert, Laura, ed. (2012). "1970s". Spider-Man Chronicle Celebrating 50 Years of Web-Slinging. London, United Kingdom: Dorling Kindersley. p. 86. ISBN978-0756692360. Marvel's anthropomorphic duck, Howard, was given his own series, the first issue of which featured a guest appearance by Spider-Man to help ease new readers into the satirical title.CS1 maint: Extra text: authors list (link)

^Shelton, Nate (November 2001). "Mad Genius, Angry Fowl". Diamond Previews Online. Archived from the original on March 4, 2012. Retrieved April 6, 2007. The title character was no super-hero; he was just a cantankerous little guy named Howard who was, in the words of his creator, "the living embodiment of all that is querulous, opinionated, and uncool"…and happened to hail from an alternate Earth populated by "funny" cartoon animals.

^Schroeder, Darren (June 7, 2001). "Steve Gerber: An Absurd Journey Part I". SilverBulletComicBooks.com. Archived from the original on November 30, 2012. Retrieved February 3, 2013. I suppose that would be Albert Camus's The Stranger, which I encountered my first or second year of college. This will sound appallingly narcissistic, but that book explained me to myself, in a way that nothing I'd ever read had done before. It was my introduction to existentialism, and, in a sense, it was directly responsible for the creation of Howard the Duck.

^Holtz, Allan (January 27, 2010). "Obscurity of the Day: Howard the Duck". Stripper's Guide. Archived from the original on March 9, 2012. Retrieved June 4, 2012. The newspaper strip version began on June 6, 1977 at the height of Howard-mania. At first Steve Gerber and Gene Colan, the creative team on the comic book, handled the strip as well. Colan, however, dropped out after just five months, and his job was taken over by Val Mayerik, who was occasionally spelling Colan on the comic book.