SaaS Tattler Issue 8

Top SaaS Insights of the Week:

SaaS Growth

What’s your Subscription Growth ROI? If you don’t know the answer to it (don’t fret, most people don’t) then you’ll find the answers in this guest post on the Zuora blog by Dave Key. “Growth is a good thing.”

“Of course it’s a bubble! Let’s not waste any time on that one.” Scott Rosenberg discusses why this bubble will eventually end too – it might be this year or next, in three years or five – this is a numbers and insights driven read.

Grow fast or die slow – from McKinsey & Company comes a research driven article on how and why the recipe for sustained growth remains elusive. “To date, little empirical work has been done on the importance of revenue growth for software and Internet-services companies or how to find new sources of growth when old ones run out.”

We all know that acquisition matters but Karlin Ventures explains why retention matters more. “A smart business will blend the two together, spending even more energy on customer relationship management (CRM), or retention, than they do on acquisition.”

Customer Experience/Relationships/Success

“When you think ecommerce, you think Shopify. That couldn’t have happened without an amazing onboarding experience, and I can honestly say this is one of the best I’ve reviewed to date!” Read on to learn how Shopify onboards new users.

An Infographic of Interest:

Other Great Weekend Reads:

“Since the time horizon for your career is long, the most valuable startup compensation you can acquire isn’t a competitive salary, a chunk of stock or a Yoga-laiden benefits package.” Then what is it? It’s a dramatically higher ROL!

What’s in your app stack? What’s in your customer’s? “There are more and more SaaS on the market doing more and more niche things (niche products are exploding) but people still have the same amount of time to do their job everyday.” This is Why understanding your customer’s application environment is important

There is a lot of good learning going on at the Startup School and we are very glad they share it! A bit of unconventional wisdom from Chris Dixon: “Entrepreneurs are in the business of leftovers,” says Dixon. If that isn’t a statement that coaxes you to read more – I am not sure what is!