A media marathon for World Parkinson’s Day

Date

10 April 2018

To mark World Parkinson’s Day, Parkinson’s UK will be embarking on an exciting 24-hour media marathon to show what Parkinson’s truly is.

A team of people living with the condition and spokespeople from Parkinson’s UK are ready to share their stories and offer expert comment on TV, radio, in print and online as we #UniteForParkinsons throughout the day and evening.

Because Parkinson’s affects everyone differently, we have people who can talk about every aspect of the condition, including research, symptoms, stigma, young onset, and hereditary Parkinson’s.

Raising public awareness

Talking about Parkinson’s in the media is a crucial way to raise awareness of Parkinson’s. With just one national media interview, we can reach hundreds of thousands of people, who may not know much about Parkinson’s, to highlight the reality of living with Parkinson’s and what we most want them to know.

Regional media also has a big part to play and we’ll be targeting BBC radio stations up and down the country.

Amy Dodge, Media and PR Manager at Parkinson’s UK, explains:

“Our aim is to make sure as many people as possible hear or read about Parkinson’s in the 24-hours of World Parkinson’s Day.

“We’ve been working hard, talking to media about the day and setting up potential interview opportunities and we’re really excited to see the results on Wednesday 11 April.

“Of course, none of this would be possible without our volunteers who are willing to share what Parkinson’s truly is to them. Personal stories are vital to raise awareness of Parkinson’s in the media, so look out for their stories being shared on the day, which you’ll also be able to see on our website.”

Take a look at the coverage below.

The coverage

Morning

00:00 LBC Radio interviewed Professor David Dexter, Deputy Director of Research at Parkinson’s UK