Baked Makeup: What is the Difference?

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Ovens aren’t just for cakes; lots of makeup brands are bringing out baked shadows and powders, but what does that actually mean? We’re letting you know what the difference is between baked makeup and normal makeup, as well as sharing some of our favourites.

What is Baked Makeup?

Powders are usually made from lots of pressed powders but baked powders are actually creams that have been baked slowly in a specialist oven until they are dry. This is what gives baked makeup some of its unique attributes:

The baked cream gives baked makeup an ultra soft, velvety texture

The baking tends to leave a marbled effect and the powders give a luminous finish

Less talc is needed as a filler like in powders, so you’re left with a more pigmented colour

Can be applied wet or dry, with a spritz of water letting you get more intense payoff

This means that baked makeup is perfect for eye makeup, blushers, bronzers and highlighters, as well as silky soft face powders.

The Best Baked Makeup

There are lots of options out there but here are some of our baked makeup favourites.

Laura Geller are the masters of baked makeup, with their entire range using baked pigments made by Italian artisans.

This eyeshadow palette is packed with 14 beautiful neutral shades, from soft golds to rich coppers and khakis. It is perfect for everyday and can be ramped up for a darker smokey eye by applying with a damp brush.

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Major fan of scented candles, Make Up brushes and Highlighter. I’m always on the hunt for those Holy Grail products and my dressing table is covered in more beauty products than I like to admit. As an adopted Northerner originally from Brighton, I spend most my days wondering what all this rain is about. My hair isn’t grateful for the move.
Currently loving: NIOD Photography Fluid