I was first exposure to MLM (network marketing) in the early 1970s while I was in college. My cousin called and invited me to a meeting; he had something he wanted to share with me. As he was my cousin I said yes and went to the meeting. If my memory serves me correctly I was the only prospect at the meeting. I purchased a bottle of the product, some kind of liquid soap, just because I couldn’t tell my cousin no, and went home. We have not seen to each other since then.

If you want to be on the first page of Google and you have a web site about internet marketing you need to get lots of links to your site that contain your keywords in the link text. You should also consider other specific keywords such as web marketing, local business promotions and the name of your city. Ask some of your friends what words they would enter to find your product or service.

Another great answer to why should my business use social media is because it will save you time and money. If you plan and use a social media strategy it is going to save you a lot of time. By using social bookmarking sites or places like Facebook, you will be able to reach more traffic than you would be able to in any other way.

If you’ve used SEO for quite some time, you know how important the title tag is. There are many new marketers who focus on other factors but ignore the title tag, which can actually help you rank better. When you’re aiming to go for local Search Engine Optimisation, you have to use the title tag for your own advantage. One of the biggest benefits of targeting local searches is that you don’t have a high level of competition when compared to the general keywords.

Do internet radio or live teleseminars. You can interview or be interviewed on internet radio. Sites like BlogTalkRadio allow you to have your own talk show. You can increase you visibility by doing one 30 minute interview on your topic once a month. Link these shows to your company’s website so your customers and potential customers can hear your expertise.

If you want to make a plugin that responds to new blog posts… like automatically copying each post I make onto Twitter for social marketing, I open that template.

For some local businesses you may only need to focus on your home page. It is important not to include all the terms on every page of your site or mix unrelated terms on the same page. For example, if you are an electrician you may want to include these terms on your home page text. Remember it is important to make sure your text reads for site visitors, not search engines.

Every business model must include a solid online marketing strategy. Milestone SEO offers Search Engine Optimization (SEO) services, Internet Marketing, Pay Per Click (PPC), and Social Media Strategies to give your business the online boost it needs to succeed and be found.