Level Up Surges as #1 Telecast in its Time Period Among Kids 6-11; Also Ranks as #1 Telecast of the Day

Leveling all competition across its 90-minute original movie premiere (Wednesday, Nov. 23, 7-8:30 p.m.), Cartoon Network’s live-action/CG-animated Level Up ranked #1 in its time period among kids 6-11, and out-performed both cable and broadcast networks by mostly double and triple-digits among kids 9-14 and all boy demos (2-11, 6-11, 9-14) for #1 Telecast of the Day, according to Nielsen Media Research. The live-action/CG-animated movie also helped propel Cartoon Network to reign as television’s top destination on Wednesday (6 a.m.-9 p.m.) among boys 6-11 and 9-14. Overall, a total of 2,549,148 viewers ages 2+ tuned in to the Level Up movie premiere.

Significantly, Level Up’s performance built across each half hour with most boy demos. Kid demos also increased by double digits from the first half-hour to the final 30 minutes—kids 2-11 grew by 13%, kids 6-11 by 15%, kids 9-14 by 13% and kids 12-17 by 12%. Additionally, a themed online game at CartoonNetwork.com presented concurrently with the movie on Nov. 23, “Maldark: Conqueror of All Worlds,” scored as the network’s #1 Game Launch of 2011-to-date, attracting more than 975,000 Unique Players and three million game-plays.