Brand & Deliver has created a UK brand partnership campaign with Pizza Hut, Shoe Zone and Abellio Greater Anglia to promote Sony Pictures’ Goosebumps in the run up to its UK release on February 5th.

All three partners have been promoting a competition through leaflets, posters and across digital and social channels throughout January and this will continue into February.

Pizza Hut’s famous Ice Cream Factory will be taken over with renamed sweets and sauces, alongside Goosebumps branded kids activity books available in its 179 restaurants nationwide.

“These three brands give us incredible scope to promote Goosebumps to family audiences, in the run up to the fiercely competitive February half term," said Richard Barnes, head of partnerships at Brand & Deliver.

Peter Taylor, managing director of Sony Pictures, added: “Goosebumps is the perfect family and teen movie, full of laughs and friendly scares.

"These partners give us a powerful platform to raise awareness and ensure it continues its box office success here in the UK.”