This blog is dedicated to treating everyone - clients, prospects, friends, and family - as valuable partners. We should show them our gratitude through all our actions, including our marketing.

June 12, 2016

The P’s of Business

Often I recommend that anyone starting a business, or
struggling to make a success of one, think of the P’s of Business. Just like
any other philosophy, the P’s of Business will offer guidance to anyone who is getting
their business off the ground or to someone else whose business may need a
boost. For others, maybe they could get your mind thinking, always a good thing
to do.

The first P is that you operate your business as a
professional. Your business must be run as a business, and in a professional manner.
You are a business person, not someone with a hobby. While the business may be
one of love, perhaps even an offshoot of a fad, it is a business. Therefore, it
deserves your attention to detail, your devotion to its operation, and your
dedication to everyday needs. Do you want to be considered as a professional by
your fellow business owners? Act like a professional.

The second P is that you operate your business with passion
for it, and its services and/or products. Are you a product of your product or
services? If you do not utilize your offerings to market your services, why
not? What type of example do you set for your customers or clients? If what you
offer is good enough for your prospects, it should be great for you.
Credibility is a foundation of prosperity.

The third P means that you treat everyone as a person, not as
a prospect or customer number. Everyone who you meet is a human being, with
feelings, thoughts, and needs. If you cannot solve someone’s needs or wants, help
them find someone who can. Help others get the assistance that they need to
prosper and succeed. Karma will reward you in the long run. Personal contact
and assistance is a lost art, and you will gain a great reputation, and new
business, through your practice of it.

A fourth P of business is persistence. This does not mean
that you keep hammering away at prospects until they buy from you just to shut
you up. It means that you keep working your business through thick and thin, on
good days and bad ones, never quitting on a bad day. You maintain your
adherence to the P’s of Business and other great customer service traits no
matter the naysayers who pummel you with negativism.

So how do these P’s of Business incorporate Gratitude Marketing? Do you
really have to ask after all these years of these postings? Gratitude Marketing reflects these P’s of Business at their best. These P’s dovetail with
every point that we have made about Gratitude
Marketing. They also can be the basis for a
successful business.

Does your business need a pick-me-up? Does it seem to have
gotten dull and boring? Do your sales seem to be lagging? Why not try to
emphasize the P’s of Business and see if they make your life and that of your
business operation better. Happy clients make a business better; happy business
owners make it even better. The P’s of Business will make you proud of what you
do and even more proud of your business accomplishments. That will make
everyone happier. Please leave me your comments, or email me at Jim@JimTeasley.com, or call me at 360-314-8691.