These are direct mail campaigns that utilize Artificial Intelligence along with the most current data sets to pinpoint a more targeted and relevant buying audience.

Smart mail can take a number of forms.

SEGMENTING

This involves taking an existing list and breaking it up into broad demographic or psychographic groups. You might speak to women differently from men, singles differently from marrieds, and those with children differently from those without. Although there will be variation within each demographic, there will be a number of shared characteristics that enable you to target the message.

Advanced A.I. Targeting

By using advanced algorithms we are able to precisely target groups based on the goals of the campaign. You may select out your best customers for a special discount, for example, or promote certain products to key geographic areas based on anticipated weather conditions.

Personalizing

The ultimate in targeting is speaking to each individual by name and creating the message based on what you know about that person. A good example is loyalty offerings that provides a personalized call to action based on the clients past purchase and activity.

Shopping Signals

These proprietary trigger metrics alerts us to audiences representing real people who are actively shopping at a dealer lot within the previous 24-48 hours.