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It happened so quickly, some of us may not have even noticed. But one night, several weeks ago, a president of a professional sports league sent out his office phone number to over 1 million fans. By accident. What happened next? Well, the expected. The phone began ringing off the hook and fans retweeted the […]

By: Kirsten Stubbs While social media allows us to engage with brand enthusiasts, it can also make a brand an open target for negative sentiment, both warranted and unwarranted. This July, a client of ours made a post to their Facebook wall which generated an unrelated politically-charged comment. We were faced with a decision that’s […]