Airlines: Hey There, Sweaty Palms!

Giving advertising a macabre twist, Pacific
Air Lines is seeking to lure passengers by selling spoof instead of
frills. "HEY THERE! YOU WITH THE SWEAT IN YOUR PALMS," read the
headline that kicked off its nationwide campaign. "Most people are
scared witless of flying," it went on. Moreover, the ad revealed, every
time a P.A.L. plane takes off a pilot wonders "if this is it."
Explaining the odd campaign, New York Lawyer Matthew E. McCarthy, the
trunk line's chief executive and biggest shareholder, said: "It's
basically honest. We spoof the passengers' concern,...