SHIFTAZINE is about celebrating what is out there, already in your life, right in front of you.
SHIFTAZINE aims to give some useful insights, to pose some questions, and to make you look at everything differently.
Hopefully, it will help shift the contemporary perception of beauty and aesthetics.
SHIFTAZINE is created by Jacqueline Hill and is associated with DESIGNASAW.

12 April 2011

It seems to me that people have embraced the whole notion of recycling, and reinventing with a great sense of creativity.

Emerging from what only a few years ago would have been considered rubbish are beautiful, quirky, and truly desirable objects.All the lights featured in this article are from Seasonal Concepts 122 Redfern NSW 2016

09 April 2011

“Dear MichaelJust found an article about this really interesting cafe in Buenos Aires. Go check it out and let me know if it is any good. Its called URBAN STATION. Location: El Salvador 4588 Buenos Aires, Argentina, 1414.Thanks Jack”“Dear JackReally really smart idea.... The office of the future perhaps? I can see lots of these being part of all major cities. In New York 3/4 of people in Starbucks were only there for the free WiFi just sitting on their laptops, this place is much more professional and very quiet, so no doubt you could actually get work done... Was expecting it really just to be like any other cafe but it was more like an open office, everyone was there to work. Really nicely fitted out interior too, but most stores and cafes in this part of Buenos Aires have quite interesting interior design.[One trendy clothes store was set up in an old bar, but instead of refitting everything, they left all the bottles and bar setup and just improvised the store around it]...Also there are 2 conference rooms upstairs but I couldn't take pics of the main one as people were having a meeting in there.

03 April 2011

Graffiti can be such a hassle, if it does not possess some creative intent.

If it’s nothing more than some random, and meaningless scribble, it can be so disappointing to find on your wall.Where I live you can see a wide but sadly not varied range of these pointless scribbles and scratchings. You can also see how people have tried to paint away these scribbles with whatever paint they have lying around in the shed.One day I was struck by how beautiful these patched walls were as they reminded me strongly of Rothko and his adventures in fields of colour and simple, graphic shapes.All it took was a shift in how I looked at a thing.

An online magazine about all the things that one thinks are ordinary but are really extraordinary. It looks at interiors, styles, foods, objects, and just about anything that constitutes a beautiful internal life.
SHIFTAZINE has been created and developed by Jacqueline Hill over the past few years while she has been working in the world of visual communication. The overall design and art direction, images and text are created by Jacqueline Hill in the most part, although like minded friends contribute to the project from time to time.
This design venture is an attempt to find out if the new formats of visual communication can be successfully combined with the established processes and dissemination of information. Its a brave new world out there, where the old rules do not really apply and the new ones are still fuzzy. So Jacqueline is keen to experiment, create, communicate while bringing SHIFTAZINE to life.
SHIFTAZINE will hopefully be a vehicle to shift people's attitudes in a positive and constructive way - to become inventive and have some fun with reinventing.