Why did Race Roster integrate with MailChimp?

MailChimp is a trusted email marketing solution for over 12 million users and has developed an API to integrate with platforms like Race Roster. With many event directors using MailChimp to communicate with their participants, we wanted to find an easier way for them to accomplish the same work in less time. With this integration, event organizers can sync participant data with MailChimp and easily check-in on campaign analytics from their Race Roster dashboard.