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3 The mobile world Mature Operating System Designed for (multi)touch Open to developers

4 iphone (2007)

5 iphone (2007) No keyboard, no stylus Multitouch Full internet browser Simple UI, one button Limited functionality Nothing entirely new, but one of the most important innovations of the last 10 years. No 3td party apps App Store: 2008

6 Microsoft CEO Steve Ballmer on the iphone That is the most expensive phone in the world. And it doesn't appeal to business customers because it doesn't have a keyboard. Which makes it not a very good machine. There s no chance that the iphone is going to get any significant market share. If you take a look at the 1.3 billion phones sold, I d prefer to have our software in percent of them, than I would to have 2 percent or 3 percent, which is what Apple might get.

7 Smartphone OS market share

8 Stock market

9 Stock market In september 2012 Apple reached a market cap of $660 billion, surpassing Microsoft s record of Apple has a revenue of ca, $170 billion per year, while Microsoft has a revenue of ca. $76 billion per year.

10 A new start in OSs

11 A new start

12 A new start in OSs Entirely new interface No file management Security Sandboxing Limited user access Application distribution New standards for all OSs

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