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Category: Marketing

Being effective and productive in our work is something we’re all constantly trying to achieve. It will lead to better results which can lead to grater revenue/salary. And after all, we’re mostly going to work in order to earn money.

When it comes to sales process, being effective and productive is even more important. Getting your entire sales team synced and working together on making the sales process more effective, will result in increased revenue, better results and happier team.
When when your sales team in happy and productive, they will sell more and help your company grow.

Everyone who has worked in a customer service position has experienced angry customers. Oftentimes, it becomes an irreversible situation where the customer declares that he or she will not shop at your store or use your service again. Regaining customer’s business is difficult, but not impossible, and once earned, customer loyalty is your greatest asset. The following tips can help you form an effective strategy to win back upset customers. Continue reading 10 Ways to Turn Angry Customers into Brand Evangelists

Docurated recently released an infographic to highlight the state of sales productivity. The research is taken from a survey of 127 sales and marketing executives; this report examines the state of sales productivity from both the sales rep and sales management perspectives. Its findings paint a disconnect between what management sees and does and what sales reps want. Management is focused on hiring, onboarding, and analytics, but reps are struggling to find and use the basic systems and processes needed to do their jobs.

Key findings from the study:

1. Sales productivity is a top driver for hitting new revenue targets
2. Organizations are investing more and more in sales productivity
3. Sales productivity is often marketing’s responsibility, however marketing does not
prioritize sales productivity projects
4. Measuring productivity can be more expensive than realized productivity gains
5. Most organizations define productivity as just efficiency and are missing the gains
that effectiveness can bring Continue reading Salespeople Only Spent One-Third of Their Time Selling [Infographic]

Think that Instagram is just a trendy stage for selfies and lunch shots? Think again. With 300 million monthly active users, 70 million daily photograph uploads and 8500 likes per second, Instagram also serves as a powerful sales platform.

Instagram users are greedy for eye-catching images. According to a 2015 Iconosquare study, Instagram users are also shoppers, with 70% reporting that they look up brands on the platform. Put two and two together and voilà – you have a visual ecommerce Mecca.

A business Instagram account will allow you to sell without selling. It will build your brand, grow your customer base, increase interest in your products and supercharge your sales – all without having to pitch. Your pictures themselves are effortless pitches, compelling consumers to automatically absorb your marketing messages.

It’s simple: if you want to turn passive shoppers into confident customers and accelerate your sales without actually pitching, Instagram is key. Here’s 7 simple steps you can take to get the ball rolling. (Guest Post)

As a successful business owner, I’m sure you know that publicity can generate sales leads. Obviously the more people that know about your product or service, the more chances you have of netting leads and, of course, sales.

Sure, you’re socially engaged via Twitter and Facebook, doing your due diligence in engaging potential customers as best you can. And, if you know what’s best, you’re probably already using some form of email marketing, drawing current clients and customers back to your service again and again. If in addition to these things you’re also investing in AdWords and PPC, give yourself a solid pat on the back. Great jorb.

Editor’s note: Nowadays the small business enjoys the immense growth and leaves no avenue unexplored due to the sophisticated and outstanding abilities offered by CRM software. Nevertheless, vendors get stuck on the strategy rolling out or fail with their campaigns in social media. Today we present you the interview with Ohad Oren, co-founder and chief marketing officer of ONDiGO, a mobile CRM that automatically builds customer database and experienced strategist.

Together with Ohad we’ll find out what is the essence of CRM for SMBs, peculiarities of marketing campaigns and lead management. In this interview, he shares his experience in business development, CRM usage and provides some pieces of advice about effective marketing in social media.