The purpose of this thesis is to make a thorough business plan for an interior design store. The goal for this thesis is to see if the business idea is profitable. We want to find out what an entrepreneur needs to think about and know when starting a business. Interest for interior design has increased in the past years, which has also increased the number of interior design stores. The competition on the market is fierce and it is therefore important to find your own niche. Our business idea is to import and sell Scandinavian interior products that are rare in Helsinki. This thesis will be useful when we open our own interior design store in the future.

This thesis is divided into two parts. The theoretical part consists of a business plan, while the empirical part consists of three interviews with entrepreneurs in the interior design industry. The interviews are first compared with each other, and then we look at the differences and similarities between our business plan and how the entrepreneurs manage their businesses. By comparing our business plan with the knowledge we gained from the interviews, we came to the conclusion that we need to make some changes in our business plan, so that our business would be profitable.