FROM THE MAGAZINE: Storytelling your way to agency growth

There is a trend that has been gaining momentum in recruitment over the last few years: agencies and search firms want a steady flow of blogs and articles on their websites that position them as true experts in their fields. In doing so, they win the confidence of those they want to do business with.

But what sort of content converts into leads, and just how much revenue can an organisation expect to generate from having a well-maintained blog or news page? READ FULL ARTICLE