Whether you’re looking to launch a new business, build your reputation, earn a promotion, attract a great new client or to be considered for a special opportunity, standing out - in a positive way - is essential.

A fictitious name or DBA, allows your business to operate using a different name. ABC, Inc., my friends' company, was a corporation. Corporations and Limited Liability Companies can transact business under a different name than their official one by filing a DBA that states this company is now operating with this name.