UK the first country to go 50%+ digital

According to the latest media-trends report from Group M ‘in 2015 more money will be spent on internet advertising than in traditional media such as newspapers, magazines, TV, cinema, radio, billboards, posters and buses combined.’ This makes the UK the first country in which more than half of ad spend goes digital, according to this piece in The Guardian: http://gu.com/p/43my4/stw