Netflix's Statement On "Are These Netflix DVDs Legit?"

By Ben PopkenMay 1, 2008

After seeing our post where a reader raised concerns about whether Netflix DVDs he got with unofficial-looking labels and messed-up menus were counterfeit, Netflix’s VP of Corporate Communications, Steve Swasey, sent us the following lovenote to calm our fears:

Netflix rents only studio or filmmaker authorized DVDs – no copies. Netflix has more than 100,000 titles on DVD available for rental, so labeling takes many forms. DVDs marked “for sale only” were purchased legally and legitimately by Netflix for rental to Netflix members. And yes, each DVD is individually inspected before it’s shipped.

Netflix ships 1.9 million DVDs on a typical day out of more than 50 distribution centers across the U.S. (including Alaska and Hawaii). Occasionally an error occurs and a Netflix member receives the wrong title or a scratched disc. But the probability of a Netflix member receiving a copied disc is very slight. Four copied discs, even less.

Netflix is the #1 rated ecommerce site for customer satisfaction by Nielsen Online and ForeSee Results because of the outstanding convenience, selection and value available to 8.2 million Netflix members. Concerns such as those raised by The Consumerist are extremely rare. But something we’re looking into nonetheless.