Inbound Marketing: Content for Small Businesses

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Inbound marketing is essential for small businesses.

Relevant blog articles, social media posts, newsletters, and press releases will funnel prospective leads to your website. Outbound marketing can no longer compare to inbound marketing and its benefits. Small businesses must create focused content to let potential customers find them. Through inbound marketing for small businesses, you are no longer looking for clients; they find you through your high-quality content.

Studies show that small businesses are the main users of inbound marketing. According to HubSpot, the pioneer of inbound marketing, 43 percent of businesses who have five employees or fewer are using content-driven marketing.

Customers want to see content that will help them make decisions and solve their needs. They do not want to hear sales calls or see commercials right away. Instead, customers want to see the content you can provide them.

Website Content

What type of information is your target audience searching for? Begin your inbound marketing for small businesses strategy by developing content that will help your website’s visitors solve a problem or answer a question. The inbound marketing content on your website might include case studies, infographics, eBooks, whitepapers, and webinars. Web visitors will consider the quality of your content before they decide to hire you or buy your product.

As the prospects of your small business become interested in your content, you can ask for their contact information, including the name and email address. You must continue to provide more informative content after this, and you can convert them into customers of your small business.

Blog Articles

Your blog content can help you differentiate yourself from competitors in the same industry. Explain the benefits your small business can provide and show how you are unique compared to your competitors and their small business products and services. Showing how your small business is different from others is important in inbound marketing for small businesses.

A blog is an example of how to showcase your knowledge and expertise. Create keyword phrases for your company to follow, and include a phrase in each post, depending on the topic of each post. A business blog provides informative content for your prospects and customers. In addition to the text, add photos and videos to make your content more engaging. The average company that has a blog has 55 percent more website visitors, according to HubSpot.

Newsletters

Inbound marketing for small businesses includes tools such as newsletters. Newsletters are sent via email to clients who have chosen to be included in your mailing list. These emails provide informational content, which includes industry updates and company news.

Press Releases

Press releases can also update your clients with the latest news. Press releases, like blogs, can include search engine optimization so that your company will be easily found on the Internet. These tools are effective in inbound marketing for small businesses.

Paveya is your full-service inbound marketing agency. Call us at 855-372-8392 and find out how we can help you develop an internet marketing strategy for your small businesses.

We look forward to helping our customers CREATE leads, CONNECT with customers, and GROW their businesses.

Inbound Marketing: Content for Small Businesses was last modified: February 29th, 2016 by Paveya Team