Retaining customers is obviously vital to any business, as the cost of acquiring new customers far outweighs the cost of keeping existing ones. However, incentivising those you do keep to spend more is also crucial.

With that in mind, Topicana Wholesale have adapted tradeit's built-in loyalty scheme to deliver their Spend 4 Rewards programme where they reward incremental increases in customer spending each month, with a discount to use against future orders. Customers can track their progress in their My Account which shows them how much more they need to spend, and the time period remaining in order to meet the discount threshold for the current month. Tropicana Wholesale can then slowly increase the target each month to try and incentivise customers to spend a little bit more each time. Any valid coupons they have earnt will also be displayed in their My Account and can then be used against future orders.