Sony has announced two new lines of 4K Ultra HD LED TVs, the X720E and X690E series, both of which will be launching in the coming weeks. The two new series include some of the features found in the X800E, X850E, X900E, X930E, and X940E series which also debuted this year, but these latest additions to Sony’s line up debut at lower price points.

The first of the two, the X720E series, is a line of LED edgelit TVs that includes a 43-inch, 49-inch, and 55-inch model, with pricing starting at $900.

The X690E series features direct LED back-lighting, and includes a 60- and 70-inch model, starting at $1,300.

Despite the difference in backlight technology, the two series appear similar in terms of features and technical specs.

Most importantly, both X720E and X690E TVs support HDR, imparting users with all the benefits HDR’s expanded contrast levels bring, including more dramatic contrast and color brightness. Sony’s 4K X-Reality Pro chip are included in both series, which should bring the company’s consistently excellent processing and up-scaling, for a beautiful picture no matter the source. This is the first time we’ve seen Sony’s best processing tech in its lower-tier TVs.