You know those stupidly long lines every time a new phone is launched? Well, imagine if you could line up virtually? That’s exactly what Samsung did for the new Galaxy S4 launch in New Zealand….

Just join to the ‘Smart Phone Line’ to take your place and battle to become the very first person to get the new Samsung S4. Once you’re in the line, all you had to do was share the S4 features that were released every day, the more you shared, the further up the line you went… Eventually, finding your final place in the line. Very cool. Created by ColensoBBDO NZ.