“In the past 60 days, we have launched six retail SKUs in all ULTA Beauty stores, 12 retail SKUs on Folica.com and the full range of professional equipment and refill spray solutions throughout the nationwide SalonCentric system,” says J. White & Associates president Jeff White.

David Giacomini, CEO of the largest online ecommerce site focused on hair, talks candidly about his company’s business.

With its user-friendly, unique website features and annual revenue of $40 million, Folica.com demands attention in the beauty-retailing arena. For more than a decade, the company has enjoyed consistent growth and innovation, continually stepping up its game to meet the needs of the increasingly sophisticated online consumer. To learn more about the company, the secrets behind its success and what’s ahead, Beauty Store Business spoke with David Giacomini, CEO of the New York City-headquartered, online-only beauty retailer.