Join Kate White, UBC and Stephanie Bertels, SFU as they discuss and share their research findings on how to encourage individuals to engages in sustainable behaviours and to embed sustainability into the organizational culture. First, Kate will highlight some key principles on engaging sustainable behaviours, providing examples of ways to ensure these principles are capitalized on, and people are most encouraged, to change behaviours for the better. Afterwards, Stephanie will discuss recent findings from a major research study to assess what leading firms, globally, are doing to embed sustainability into their organizational culture. Stephanie will outline the progress they are making, and how it is possible to even further inlay, through sound business practice, sustainability into corporate culture. Dr. Kate White is Associate Professor and Division Chair of Marketing at the Suader School of Business, University of British Columbia. Dr. Stephanie Bertels is an Associate Professor at the Beedie School of Business at Simon Fraser University in Vancouver.

Kate Whiteis Associate Professor and Division Chair of Marketing at the Sauder School of Business, University of British Columbia. She has a chaired position in Consumer Insights, Prosocial Consumption, and Sustainability and teaches courses in consumer behaviour, marketing strategy, and sustainability marketing at the undergraduate, MBA, and PhD. levels. Kate's training is as a social psycologist and she is interested in how social influence can change consumer behaviours, particularly in the domain of sustainability. She is co-author of the leading consumer behaviour textbook in Canada, has published her research in top marketing journals, and has presented her work at over fifty national and international conferences. She was recently awarded the Research Excellence award at the Sauder School of Business, in the junior faculty member category. Kate has also consulted on various marketing and behaviour change projects with clients such as The City of Calgary, My Sustainable Canada, and Big Rock Brewery.

Stephanie Bertels is Associate Professor at the Beedie School of Business at Simon Fraser University in Vancouver, Canada. Stephanie studies how organizations make the transition towards sustainability by undertaking practitioner informed research on sustainable operations, embedding sustainability and sustainability and sustainable innovation. Stephanie was lead author of a systematic review on embedding sustainability for the Network for Business Sustainability and developed an embedding sustainability framework that has been well received by industry www.nbs.net/topic/culture/organizational-culture/

We hope that you can make it, either in person or by accessing our webcast.

Tuesday, October 14, 2014 from 5:00 PM to 7:00 PM (PDT)

Organizer

Pacific Institute for Climate Solutions (PICS)

PICS was established in 2008 by an endowment from the BC Ministry of Environment. Hosted and led by the University of Victoria, PICS is a unique collaboration among BC’s four research intensive universities--University of British Columbia, University of Northern British Columbia, Simon Fraser University, and the University of Victoria.