Strategies, tips, how to's and best practices for online video publishers

In her most recent New Media Minute, Daisy Whitney talked with my good friend Mark Robertson, publisher and Founder of ReelSEO, and leading expert in online video search, about the secret sauce of video SEO. Mark says that content creators shouldn’t get bogged down in the inner workings or search, but that publishers should. Take note online video publishers, take video search seriously!!

Mark points out that a large portion of discovery comes from search, but search engines have a difficult time crawling and searching for video content. So he recommends several video best practices video best practices to make sure your video is discovered by search. Besides having great, unique content and relative content, and metdata to surround the video, and a well optimized website – Mark says that creating and submitting a Google Video Sitemap for your video content is the best way to show up in Universal Search, and your best chance to show up on page one of Google search.

Episode description:

Want to get more views for your videos? Have you optimized them for search? Knowing how to get your videos found via search can make a big difference in your views. But it’s something few video producers do. So come learn the tricks of Google video search from Mark Robertson with ReelSEO!

Robin Good says, “Lasse Rouhiainen is a passionate YouTube video publisher
based in Alicante, Spain. Lasse who is a passionate video marketing
evangelist, works a lot with the tourism sector, helping travel
agencies and professionals get familiar and proficient in their use of
online video to market and promote their offerings. Having Lasse been a long-time fan of MasterNewMedia by sharing and
commenting back on much of my work, I have kindly invited him to join
me for an online video interview focusing on the basics of online video publishing and marketing.
What I wanted to get from him was some simple and immediately
applicable suggestions on what is probably the most difficult part of a
video publishing career: getting started. :… read more

Duration: 8′ 43″

How do you go about distributing your videos online in an effective
fashion? How do you choose the right keywords to title your clips? If
you are just starting up with online video marketing, these are
probably some of your most pressing concerns. Lasse Rouhiainen and Robin Good discuss how to
increase views, find relevant keywords, upload a video to multiple
video-sharing sites, choose a good video format. read more

Robert Sandie is co-founder and president of Viddler, who basically lives 24/7 on the site. He says, “Online video is my passion. It’s easy to give in. Nothing more powerful then a mailing list and your own destination site.”

In this short video sandieman points out the flaws in online video.There’s a lot of focus on YouTube subscriptions when the focus should be personal branding. Distribution is a means to end and the end result is your brand. You are the brand. Don’t let any branded destination site be the only way you can distribute and connect with your audience.

He also posted the video on his blog and said, “I care deeply about online video and the part that is discerning is the reliance upon one video service to provide all viewership for larger brands. Listen and let me know what you think.If you want to talk further, please don’t hesitate to email me at: rsandie |at| viddler (dot) com.

Want to talk live? Skype: r_sandie AIM: sandieman”

About Viddler:

Viddler is a platform for video publishers

Viddler was built by a team of talented developers, designers, and architects.
Individually, our members have experience with companies like Macromedia, IBM, 9rules, and rackspace. We’re based in various locations around the world: Lukasz, Kasper, Maciek, and Krystian, our lead developers, are in Poland; while Andrew and Jason work out of Arizona. Donna, Rob, Colin and Kyle are all located in Pennsylvania. Brandice has her own Viddler Ohio office. We live on Skype and Twitter and have a virtual watercooler to keep up the team synergies. We also have a lot of fun.