El Paso
Lonestars

A hometown interpretation for a professional team.

I’ve been a long time basketball fan since I was young. One of my goals has been to design a professional brand for my home city.

With El Paso being in a region of nothing but desert & mountains you can’t help but see teams branded as so. Everything from cactus to miners it can become very repetitive and dull. My idea was to incorporate more of Texas and it’s independence hence, The Lone Star State. The heiarchy of a star in the sky over the world of basketball. A responsive logo that is modern & minimal yet still bold & vibrant. As a player I wanted to design something I’d enjoy wearing and proud to represent.