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Yeah, I thought the same. Normally, when Matt Cuts notes that something has rolled out, it already rolled out a few days prior. With a change this "supposedly" large, perhaps it will take a while for the full effect to be felt? If this is it, i'm very happy.

Shortly after the GAN closure announcement I was talking to Durk Price, and I thought he had a very interesting theory on how this (at the time impending) Google algorithm update was directly related to GAN closing.

Of course there are many valid theories as to why GAN is closing, but..

In a nutshell, the basis of Durk's theory is the inherent conflict of interest that existed for Google b/c the publisher websites that were driving the most volume to GAN merchants, were at the same time not aligned with what Google wants to deliver at the top of their core product: search results.

Google wanted/needed to clean up those SERPs, but could not do this before separating themselves from the Affiliate business for obvious reasons.

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Anyways back on topic: I thought this was a good article about the latest Google update:

In a nutshell, the basis of Durk's theory is the inherent conflict of interest that existed for Google b/c the publisher websites that were driving the most volume to GAN merchants, were at the same time not aligned with what Google wants to deliver at the top of their core product: search results.

What about the bloggers and publishers that run AdSense? GAN perported to have 2M when they integrated AdSense into GAN as their payment vehicle. Do those get hosed too because they don't align with their paid search quest?

What about the bloggers and publishers that run AdSense? GAN perported to have 2M when they integrated AdSense into GAN as their payment vehicle. Do those get hosed too because they don't align with their paid search quest?

Several posts here the past two weeks about adsense being yanked and warnings...

The Google update after Penguin 2.0 will be Polar Bear 1.0. Back in my 'search engine ranking' days, I learned a key concept in marketing - diversify your traffic. So many people relied solely on Google that once any update was released, all hell broke loose on the SEO scene and most people lost businesses literally overnight. I, of course, being one of them, learned the lesson the hard way.

The key to reaching out to real humans is establishing those relationships and building your various marketing lists. Google can never take away your key assets: your customer and affiliate databases. You own them and control them.

My page rank 3 is still intact, but there is definately a shuffle going on for keyword rankings here. If anyone hasn't seen it, I posted the Matt Cutts Penguin 2.0 video here. Although he's never totally transparent, black hat linking methods are a stand out for me in the video.