All posts tagged Marketing 101 for Authors

I thought I would talk about branding, SEO and social media marketing for authors even though I am not an author, nor have ever marketed a book. So then, you might ask, why would I be qualified to talk about bootstrap marketing for anyone, let alone authors?

Thanks for asking. When I was twenty years ago, I co-founded a business out of my college dorm room that has grown — twenty-seven years later — into a large enterprise staffing creatives around the world. But my marketing story starts with a book I found at a local bookstore called Guerella Marketing.

Using the ideas from this book, my partners and I tried out boot strap marketing ideas starting with [illegally] posting flyers with tear off tabs all over Harvard Square. A few years later, my partners and I went to business school (different ones) and our company hit the 12th spot on the Inc. 500 List for Fastest Growing Private Company. I majored in Entrepreneurial Marketing but I was really back in school to fill in gaps in knowledge that I needed such as accounting so that I could understand my company’s annual report. (And now that I have three kids with busy schedules, I really wish I had paid more attention in logistics.) Read more…