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When building up your database of leads or making conversions, targeted campaign is undoubtedly one of the most effective scheme. This is done by pushing content to your target audience through various online channels (including the web, social media, online advertising and email) and leading them to make an action such as signing up, filling up a form, downloading a link or ordering a product. We will help you have a successful targeted campaign through careful planning, timing, and efficient execution.

It is not obscure that the Internet is a powerful tool for the marketing industry. But, how can we ensure that our target audience are paying enough attention to the contents you are serving them? We can learn from successful companies like Coca-cola, Pepsi, and Kotex on how targeted campaign helped them reach their marketing success.

Before we engage into the project, the client must be ready to assign a project manager who can continuously monitor, review, make fast decisions, and provide us some needed information during the whole design and development process. The project manager plays a crucial role in achieving the desired results on time.

Like any other project, we get started by compiling all the available resources which include but not limited to:

Kotex, with the help of an Israeli agency, created a campaign in 2012 that have reached out to Israeli women entitled "Kotex Inspiration Day". They have created personalized gifts to 50 influential Pinterest users based on their chosen categories which are 'viral', 'trendsetters', and 'active'. Before receiving the gift from Kotex, they had to repin a photo of it. As the influential Pinterest users received their gifts, a huge amount of women posted about it on social media platforms including Twitter, Pinterest, Facebook, and Instagram. Thus, yielding to 2,284 interactions and 694,853 impressions.

By showing their appreciation to a small subset of women, they gain a huge amount of social media buzz. This goes to show how important and powerful a targeted campaign could be. For Kotex' case, the targeted individuals did the talking for their brand and women all over the world became excited about their brand.

Knowing your target market

Pepsi-Cola Company once struggled with low sales of one of their products, Mountain Dew. During its initial release, consumers had a connotation that Mountain Dew was a soda for low-income individuals; making it the least from their options of soda. This had led to an ad campaign targeting youth between ages of 18 and 24 in urban areas. They featured well-known personalities including Paul Rodriguez, a famous skateboarder, and Lil' Wayne, a Hip-hop artist.

The ad was launched in big cities such as L.A., New York, New Orleans, and Miami. It was designed to respond to trends in popular music and sports, getting the attention of young hipsters in urban areas by implying that hip-hop artists and skateboarders prefer the taste of Mountain Dew to other soda brands. Thus, it resulted in an increase of overall sales of Mountain Dew.

Making it personal

Who could forget Coca-cola's "Share a Coke" campaign? It was a targeted campaign that allowed users to buy cans and bottles with their name on it. They started it in the United States and eventually reached other countries. They have inundated this with TV commercials and notably with social media where it became undoubtedly trending. By encouraging people, especifically the social media users, post about it on social media sites, they brought in 28% more customers compared to their competitor. Their targeted consumers posted about it more than 250,000 times across social media.

This goes to show that a targeted campaign can help your business achieve your marketing target. We are here to help you achieve this success by catering you a strategic and systematic marketing strategy for your campaign.