What is your plan to follow up with donors 1, 3, 6 months after campaign?

How will you engage new donors?

Goal Setting

Goals for The Big Share can be more than financial. Manage your expectations for setting your overall philanthropic goals: new donors, visibility, marketing, social media.

Questions to consider

What is your financial goal for The Big Share?

How many donors would you like during The Big Share?

What other goals do you have?

Are there internal vs. external goals?

How do you plan to share your success with your donors and volunteers?

What tools do you need to make this happen?

Communication Tools

Once you’ve defined your audience, crafted your message, and set goals, be sure to maximize the communication tools available to you. A press release can provide a broad overview, email marketing and traditional marketing can engage existing volunteers and donors, and don’t forget to use your board as effective community ambassadors. Use what works best for you!

Questions to consider

What communication tools does your organization already use?

What tools are you not using that you may want to incorporate for The Big Share?

What current marketing materials can you add your The Big Share message to?

What other tools and resources do you need?

Social Media

For an online event, social media plays a huge role. Utilizing Facebook, Twitter and other platforms will help you communicate with your current and future donors at every stage of the campaign.

Questions to consider

What social media platforms will you use for The Big Share?

What are the key messages you will convey through these platforms?

Who will run your social media campaign?

Section II. Develop and Execute Your Plan

Now that you’ve answered some key questions let’s put it all together. Use the template below to create an 8-week work plan.

The first 4 weeks of your plan should be dedicated to planning and preparation, while the 2nd half of your plan should be implementing; starting with soft marketing and then transitioning into heavy marketing at the 2 week mark.