Tip #21: Know your market

Many years ago, I knew a business owner who advertised on a country music radio station because he loved country music. Yet, he always complained his advertising didn’t generate response.

As marketers, we dare not judge our audience based on our personal preferences. We need to know exactly who our target market is, where it is, and what it needs and wants. If you don’t know that, you’ll only be talking to yourself.