Today’s customer wants speed, efficiency and a solution in a single interaction. For the average company, meeting customer expectations is nearly impossible. With the traditional customer service models becoming increasingly expensive, many businesses have turned to digital self- service. Always fast and available, seventy percent of customers expect a self-service solution. However, in a constantly evolving online landscape, digital self-service is also changing. Because consumers are doing more and more business with each other, the future of customer service is in fact a future working with the customer. Crowd sourcing customer service provides a human dimension in a digitized society. Crowd service makes it possible to offer a broader range of services. It is often too expensive for a company to answer every customer question themselves, but when other customers help answer a specific question, the cost to the company is very limited.