The Challenge

After having previously designed and developed a modern, mobile-responsive website for Swiss-Tech, Signalfire’s creative guides and outfitters were approached in early 2018 for ongoing content marketing support.

The local custom-manufacturer of mission critical parts was seeking a creative partner to help them raise brand awareness, warm qualified leads for their sales staff, and create additional touchpoints with potential customers on a consistent basis.

Their biggest challenge? Pumping out quality content on a regular schedule.

Signalfire’s Content Marketing Solution

After hosting a creative kickoff meeting, our knowledgeable team recommended a top-notch content creation and distribution plan for Swiss-Tech including:

At Signalfire, we base our proposals on tried and trusted strategies/tactics, allowing us to confidently equip manufacturers like Swiss-Tech with the right tools to address their precise business goals.

We emphasized content consistency, balancing each hard-selling article with a softer business development feature to highlight key sales propositions while simultaneously positioning Swiss-Tech as a leader in their industry.

“As a project manager, the partnership we’ve been able to strike with Swiss-Tech is fantastic. Our knowledge and creative concepts continue to demonstrate Signalfire’s value, and they’ve come to rely on our expertise more and more – confident that we will help them reach their immediate and long-term goals.” – Signalfire Project Manager, Bryan Giese

Manufacturing Results

Planning and executing a consistent marketing plan offers plenty of advantages for manufacturing companies. While implementing our creative services for Swiss-Tech, they experienced…

“Don’t pretend to know what you don’t know. We see value in continuing our consistent operating rhythm with a third-party marketing agency like Signalfire. Marketing is a variable cost, so working with an outside vendor allows us the flexibility to ramp up or scale back our efforts without adding or subtracting personnel.” – Swiss-Tech President & CEO, Frank Meiland

Content marketing programs like the one we employed for Swiss-Tech have proven to be highly effective for a wide range of manufacturers and B2B firms we’ve had the privilege of working with.

To illustrate, one of our clients reported significant growth metrics in just six months of working alongside our marketing experts, such as:

Need Help Gaining Consistent Traction and/or Warming Qualified Leads?

At Signalfire, we always start with learning about your business. We believe taking the time to understand your needs and objectives is a lost art, yet absolutely crucial in determining the best ways to market your company, solve your business challenges, and help you reach your goals.

But hey…you want to know a bit more about us too! Feel free to signal for help today, or call us with a question at 262-725-4500.