We will get you set up and ready to face the public

You are being asked to give an interview for a TV Station? You would like to give an important presentation in front of your key customer? Or you are invited to a panel discussion and would like to represent your institution or organization well? Then you should know what to expect from “the media” or your counterpart. And you should know how you can influence the situation for the better. It is our aim and ambition to train you for a variety of situations. So that you can master them in a very relaxed way.Dr. Katrin Prüfig is one of only 9 certified media trainers in Germany. She has trained high ranking German and international managers for the past 15 years.

Key Notes

Dr. Katrin Prüfig is a regular speaker on the following topics:

Media as a challenge: How you can benefit and shape the relationship

Presentation skills: the 10 most important Dos and Don’ts

Solving problems – with good communication

You have other ideas and suggestions? Please get in touch.

Media Training

Whether it’s a short statement to camera, a studio interview, a background discussion with journalists or a press conference, our goal is to train you to present yourself professionally. The focus is on …

HOW to be convincing and authentic

WHAT message you want to project – your bullet points

HOW to deal with tricky situations, using our 15 ‘emergency parachutes’

HOW to shape and influence your media encounters

WHAT ‘the journalists’ really want from you

HOW to use your voice and body language to the best effect

WHAT to look your best on TV by making the right choices about clothes and make-up

Crisis Communication

A crisis can often have very small beginnings: an inedible item in a deep freeze unit, an accident on the company premises, a frustrated employee turned 'whistleblower'. In cases like these, poor crisis management can often have a more sustained and damaging impact than the event that triggered the crisis in the first place. Small and medium sized companies tend to be highly dependent on limited markets and often do not have professional crisis management responses - which means that they can be especially hard hit.

By contrast, a professional, committed and credible response can help a company to keep hold of its customers and even win the trust of new business partners. Good crisis management and credible crisis communication are critical tools for any company. We would like to help you to develop a tailor-made strategy (Six-Point Plan) to steer you through an emergency: a strategy for before, during and after the crisis.

Presentation Training

What’s at stake? Sometimes millions. Sometimes it’s ‘only’ your position in the company – and your credibility. A perfect presentation is a successful mixture of your personality and your message. Slides and charts need to be accessible and easy to understand. They must keep the focus on the message and not distract from it.

At the same time, though, the speaker needs to offer added value to the slides and charts. Otherwise the question quickly becomes: have you only got PowerPoint – or do you have something to say?

We’ll help you to come up with a dynamic and entertaining presentation. And we'll help you to deliver a polished performance – regardless of whether you are giving a presentation to your boss or to a large and critical audience of hundreds of listeners. By the way: as with all services offered by the MEDIA TRAINERS – this training is available in German and English.

Moderation

Dirk Roßmann in the Club of Hamburg

"I was always an egoist. It was always about being successful – but it’s also about having a good heart,” says Dirk Roßmann, Founder and CEO of the German drugstore chain Rossmann. And this tension between turning a profit and having an impact on society was at the heart of the 45-minute interview that Katrin Prüfig carried out with Dirk Roßmann for the Club of Hamburg in October 2014. It is all about a “value-based approach” – in both senses. Because, as Roßmann points out, first you have to establish yourself as a successful entrepreneur before you can give something back – both to society and to your workforce. He and his two sons operate more than 3,000 drugstores in six European countries with over 1.5 million customers each day in Germany alone.

Good management in sports

What does good leadership in the sports business mean? How do you keep a bunch of young millionaires happy, working and motivated? And how do you form a top performing team?

These and other management questions where discussed on February, 27th 2014 in Hamburg – at the opening session of the Club of Hamburg.

Dr. Katrin Prüfig interviewed Klaus Allofs, sports director of premier league club VFL Wolfsburg also about his mistakes and weaknesses as manager. After the interview about 80 guests from business, politics and science discussed further questions with regards to good leadership and football. Conclusion after 90 minutes: an entertaining and interesting evening!

Train the Trainer

During the course of 2014 the Media Trainers team took part in a number of workshops for improvisational theatre techniques organised by the Hamburg ensemble Die Spieler – The Players. As a result we have added some interesting new strategies to our training repertoire: ‘Interview with Three Heads’, ‘Emotional Square’ and ‘Theories of Everything’. So: new input for us – and new strategies for ensuring that your training makes you a winner!

Media Training for Future Female Members of Corporate Supervisory Boards

More female executives! More women on corporate supervisory boards! These are demands that are increasingly being made on companies. All too often, however, the response from senior management is: Well, yes! But where do we find the right kind of women? The Association of German Women Entrepreneurs has the answer. It is providing hundreds of female entrepreneurs with the further training they need to take up positions on supervisory boards. The Media Trainers are giving these future supervisory board members the skills they need to feel confident and comfortable when they face the media! The workshops began in May 2011 and are set to continue until far into 2015.

Interview and Talk Show Training in Sana’a, Yemen

October 2008 / June 2009 / November 2009Supervised by Dr. Katrin Prüfig

Sheba TV is a new, state-owned broadcaster targeting the young men and women of Yemen. It aims to keep young people informed and entertained – as well as providing them with solutions that go far beyond terrorism. It’s a goal that we wholeheartedly support!

At the end of the workshop, participants produced half-hour talk shows featuring controversial issues and Sheba TV was subsequently prompted to broadcast its own weekly talk show called Besaracha – or: “Let’s be frank!

References (Selection)

Samsung

Unilever

Deutsche Bank

ECE Projektmanagement

20th Century Fox

Wirtschaftsakademie Schleswig Holstein

Bremer Landesbank

Janssen - Cilag

Allergan

Schmerzklink Kiel

Bargelink GmbH

Hamburgisches WeltWirtschaftsInstitut

Meggle

Humana

Media-Saturn

Bundesverband der Arbeitgeberverbände

Kaefer Gruppe

Berenberg Bank

Institut für Menschenrechte

Sachverständigenrat deutscher Stiftungen für Integration+Migration

German Speaker Association

unibail - radomaco

Bockholdt Gruppe

"A big thanks to the German Federation of Entrepreneurs for this excellent seminar." (Participant, Media Training within the framework of the Federation of Woman Entrepreneur's 'Workshop on Corporate Boards', February 2012)

"I have at all times felt well-briefed and the feedback that I get confirms that my audience and conversation partners view my communication as both very good and very much 'to the point'. Once again: many thanks!" (Gilbert Radenacher, Country Chief, Takeda-Nycomed Deutschland, 2012)

Dr. Katrin Prüfig

has been working as a journalist, reporter and presenter between 1986 and 2014, and as a media trainer at home and abroad (Afghanistan, Yemen, Moldavia, Tunisia) since 2002. She was among the first “Certified Media Trainers” in Germany in 2016. She is a founder member and deputy chairperson of the Federation of Media Trainers in Germany. The experienced journalist was prominent on Germany TV as a presenter on the ARD network’s Tagesschau24 news channel. She also featured as a reporter on the business desk at the NDR network. In her long career in the studio and in the field she’s carried out more than 2,000 interviews with heads of state, with business, political and trade union leaders– but also with many people from other fields, such as actors, authors, and lots of ‘ordinary men and women’. Her training at Hamburg’s Henri Nannen School of Journalism and her many years of practical experience in a variety of media (print, TV and radio) have enabled Dr. Katrin Prüfig to build up a substantial and highly contemporary understanding of the requirements of the media. She has won a number of awards for her journalistic work.

Contact: pruefig@die-medientrainer.de

Rainer Mueller-Delin

has been working as a journalist since 1983. His work as a reporter and filmmaker has been commissioned by a wide range of broadcasters and he has written for the Frankfurter Rundschau newspaper and the Ullstein publishing house. Rainer Mueller-Delin has appeared as a radio presenter on Germany’s SFB and DLF channels and, since 2001, he’s largely been working in business and consumer affairs programing (PlusMinus, Market) for the NDR channel, where he’s earned the reputation as a forceful roving reporter willing to take on the toughest assignments. His interview strategies range from amiable to razor-sharp, and he (nearly) always succeeds in getting everything he wants out of his interview partners.

Rainer Mueller-Dehlin has been working as a media trainer since 2005, sharing his formidable knowledge and experience on how to work in the public eye – on how to work in and with the media. Rainer Mueller-Dehlin studied politics, educational science, sociology andpsychology at Berlin’s Free University.

Contact: info@die-medientrainer.de

Annalena Schmidt

is both an actress and a voice and public speaking trainer based in Hamburg. For more than three decades she has specialised in how to use the voice, speech, and the body as modes of expression – both on the stage, in the film studio, and as a voice artist. Since 1993, she has also worked widely as a speech- and mediatrainer, sharing her experience and insights with managers, lawyers, TV presenters, reporters, announcers, actors and even pastors – all according to Socrates’ famous dictum: “Speak, that I may see you.”

Annalena Schmidt works for a range of broadcasters (radio and TV) and publishers. She also specialises in training and further training for journalists at the Henri Nannen School of Journalism, the Der Spiegel, Verlag Gruner + Jahr, Radio Church for the NDR network, Radio Hamburg, Klassik Radio and RTL North (TV).

Contact: info@die-medientrainer.de

Peter Craven

has been in TV journalism for more than two decades. He has been with Deutsche Welle’s English language news desk since its very earliest days, working as a producer, senior announcer, political correspondent, news anchor and talk show host. He has also appeared on many other international broadcasters, mainly commenting on political developments in Germany. Over the years, Peter Craven has carried out hundreds of interviews with leading personalities in Germany and elsewhere, including political leaders, senior figures at the United Nations and European Union, bankers and business leaders, Oscar-winning film directors, gold-medal winning athletes, outstanding conductors and musicians. Peter Craven, who studied political science at York University in the north of England, has dual British and German citizenship. He speaks and works in both English and German and is also a State-Certified Translator and Interpreter. Peter Craven has been on the MEDIA TRAINERS team for several years, working with top companies in Germany and abroad and sharing his passion for communication.

Contact: info@die-medientrainer.de

Matthias Wittkuhn

is a freelance cameraman, who works regularly in the current affairs departments of a number of Germany’s leading broadcasters (ARD, ZDF, NDR) as well as in long-term film projects. He studied media technology in Hamburg, where he focussed on audio-visual media and completed his diploma course in 2003 with his film Storm on the Land – the Hurricane Festival at Scheeßel. Matthias Wittkuhn lives with his family in Hamburg.

Contact: info@die-medientrainer.de

Axel Götze-Rohen

is the man in charge of marketing and customer relations for the MEDIA TRAINERS. He trained as a shipping agent and as a journalist specialising in inland shipping. As a manager he has worked for a number of companies in Germany and abroad, gathering valuable experience in the fieldof public relations, in handling the media, and in marketing. Communication in and with businesses and other organisations and institutions has always been at the core of his work. Axel Götze-Rohen is the man to turn to if you want to ensure that the latest developments at your company are compellingly formulated, perfectly presented, and ideally placed in the specialist media.