Company DescriptionFounded in January 2011 by a group of financial and media industry veterans, BEN combines a global financial exchange platform with proprietary real-time content to create a new interactive experience for live events. The company’s first product, TradeSports, is a pioneering global social sports app designed to complement both first and second screen experiences for sports fans, enthusiasts and data consumers on mobile and tablet devices.

Proceeds PurposesThe capital will be used to launch BEN’s initial event vertical, TradeSports, a robust “competitive spectator” experience in which participants can buy and sell sports event outcomes based on real-time information while watching live games.