As social media continues to play a larger part in consumers' lives, businesses are looking to take advantage of the media channel. In order for businesses to get the most out of their social media efforts, however, they must understand...

Facebook users will now be able to search for previously published posts via Graph Search, thanks to a new update from the social network. According to Facebook, one of its most requested features for Graph Search is the ability for...

It should come as no surprise that e-commerce retailers turn to Twitter and Facebook more in December than any other month, but how do they stand out from the crowd? Salesforce Marketing Cloud recently analyzed more than 3 million...

When it comes to consumer engagement, you'd be better off dumping Facebook and Twitter in favor of branded communities and email, according to a new report out by Forrester. The report, titled "Social Relationship Strategies...

After the success of their standalone Messenger app, Facebook decided to give another feature its own app. The social network has recently announced the introduction of a standalone Groups app. When users enter the new app they will...

As more and more companies leverage social media it is vital that companies have a realistic idea of what they could get from their efforts. Shareaholic , a maker of content amplification software, has released the 3rd Quarter 2014...

Social media provides businesses with virtually limitless opportunities to communicate with consumers. In order to succeed at social media it is crucial that businesses use them to their full potential and take advantage of the features...

With the holidays rapidly approaching consumers will be hopping from website to website searching for the right product at the right price. In order for companies to maximize their profits from the holiday season they need to devise...

Social shopping is finally gaining steam. Although the idea of driving sales through the social channel isn’t a new concept, it certainly seemed to gain momentum in 2014. Facebook and Twitter , for example, both confirmed that...

Facebook is helping businesses better reach local audiences, thanks to the launch of a new advertisement option. The new ad option, dubbed local awareness ads, enables businesses to deliver targeted ads to groups of people who are...

As consumers respond less and less to mass advertisements companies have begun to make the switch to more personalized ads. However, to send personalized ads marketers need information on individual consumers and what better place...

Facebook has unveiled a new “Like” button for Android and iOS mobile app developers. The button, which was previewed at f8, enables people using a 3rd party mobile app to Like the app’s Facebook Page or any Open Graph...

As social media use increases so too does its value to businesses for marketing purposes. Social media reaches an extraordinary amount of consumers on a monthly basis with few reaching more than Facebook’s 1.3 billion monthly...

The enormous popularity of social media provides companies with an excellent platform to attract and engage with consumers at any time. With more and more integrations popping up for companies to sell their products on popular social...

With the right cover photo design, brands have the ability to make a statement on social networks like Facebook, Twitter and Google+. While some brands choose to use this customizable profile space to show off their top products, others...