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Ambarish Mitra, CEO of London startup Blippar, came out with the bold statement last year that what he was working on could be „bigger than the internet itself“.

On Thursday, Mitra revealed the fruits of his work.“Blipparsphere“ is a „visual browser“ that uses machine learning to recognize real-world objects. To use it, users fire up the iOS or Android Blippar app and point their smartphone camera at any object.

The app then uses Blippar’s „proprietary knowledge graph“ to analyze the object’s characteristics and suggest what that it might be — based on its previous performance of recognizing similar objects — and then offer additional useful information about it from the web.