Don Francisco's Adds Artissimo to Its Super Premium Coffee Line

November 13, 2012 04:33 PM Eastern Daylight Time

LOS ANGELES--(BUSINESS WIRE)--Don
Francisco's Coffee, one of the leading coffee retail brands in
Southern California and among the top 10 nationally, today announced the
launch of Artissimo,
a new exclusive super premium coffee created using the best Arabica
beans from micro-lots in Costa Rica’s Central Valley. Artissimo Costa
Rica is a medium to dark roast and is so exclusive that it will only be
available in specially-designed 9-ounce bags (SRP $5.99) at Albertsons
grocery stores in California and Bashas’ grocery stores in Arizona.

“As an extension of our Family Reserve line, which we proudly launched
in 2010, Artissimo takes super premium coffee to another level”

“As an extension of our Family Reserve line, which we proudly launched
in 2010, Artissimo takes super premium coffee to another level,” said
Michael Gaviña, purchasing manager and licensed Q Grader for F. Gaviña &
Sons, Inc. “The success of Family Reserve demonstrates that consumers,
especially the discerning foodie segment, appreciate great tasting
coffee and demand the kind of quality that Artissimo and our Don
Francisco’s line delivers every time.”

Carefully selected by Michael Gaviña, Artissimo is a single source
coffee, originating in Costa Rica’s Central Valley. This particular area
in Costa Rica is known for its favorable volcanic soil and climate,
producing excellent coffee with a rich chocolaty flavor. Perfectly
roasted to enhance the coffee’s natural characteristics, Artissimo
offers a clean cup with a pleasant aftertaste, and unlike standard Costa
Rican coffees, provides a heavier body that’s particularly evident in
its milk chocolate finish.

To mark the launch of Artissimo and to appeal to the ever-growing foodie
market, Don Francisco’s Coffee is launching “Artissimo’s
Cooking and Coffee Sweepstakes” where one Grand Prize winner will
win a three-day trip to a city of their choice to participate in a
MasterChef course at the prestigious Le
Cordon Bleu culinary school, as well as $500 in spending cash. In
addition, 10 first prize winners will win a KRUPS coffee maker and an
Artissimo gift pack, while 10 second prize winners will win an Artissimo
gift pack.

For more details on the sweepstakes and to enter, participants should
visit www.artissimosweeps.com,
where they can also print a $1.00 downloadable coupon after the
registration process. While no purchase is necessary to enter the
sweepstakes, Artissimo coffee bags will also feature a QR code that can
be scanned in order to participate.

NO PURCHASE NECESSARY TO ENTER OR WIN. Must be legal 50 U.S./DC resident
18 or older. Sweepstakes ends 12/31/2012.

About Don Francisco’s Coffee

Produced by F. Gaviña & Sons, Inc. since 1967, Don Francisco's is one of
the leading coffee retail brands in Southern California and ranks among
the top 10 nationally. Based in Vernon, California, F. Gaviña & Sons,
Inc., one of the largest family-owned coffee companies in America and
the nation's largest privately held minority roaster, has been a leading
producer of high-quality and great tasting coffee for more than four
generations. Spanning more than 140 years, dating back to the family's
humble beginnings in the rich-coffee bearing soil of the Caribbean, the
unmatched experience as coffee growers and roasters has paved the way
for a strong presence in wholesale and retail accounts all across the
country. To learn more about Don Francisco's Coffee and the Gaviña
family, please visit www.donfranciscos.com
or www.facebook.com/DonFranciscos.