Appboy Raises $15 Million to Help Businesses Improve Mobile Marketing

App optimization company Appboy Inc. has raised $15 million in a round that reflects investors’ enthusiasm for mobile-marketing services.

The New York-based startup allows marketers to gather data about their app users and then, based on usage and spending patterns, find better ways to engage them. Like competitor Flurry Inc., which Yahoo acquired earlier this year, and Upsight Inc., which was created in the merger of Kotagent Inc. and PlayHaven Inc., Appboy allows its customers to drop an SDK, or software development kit, into their apps.