Tuesday, May 14, 2013

A Customers-Driven Future, new competition and new (fast developing) technology and changing environment pose myriads of challenges to B2B Publisher (read Service provider), B2B Marketer ...

If you missed the last ABM event of its kind (ABM - SIIA Merger) - most have - take some time to check and listen to the session videoshere and/or download the presentation deckshere on subjects you might be interested.

You might want to start off with the podium 'The B-to-B Company of the Future', and than listen to Rafat Ali wake up call 'Building a Business Information Brand in 2013' ... (starts 1:33)

Friday, February 17, 2012

Kirby Ferguson says, "Our system of law doesn't acknowledge the derivative nature of creativity. Instead, ideas are regarded as property, as unique and original lots with distinct boundaries. But ideas aren't so tidy. They're layered, they’re interwoven, they're tangled. And when the system conflicts with the reality... the system starts to fail."

How Content Marketing is Raising the Stakes for Business Media
Moderator: Gary Slack, Chairman, Slack and Company
Speaker: George Stenitzer, Vice President-Corporate and Marketing Communications, Tellabs

Tuesday, June 15, 2010

TubeMogul looked at how video advertising performs on the social network. They analysed 25 major video advertising campaigns that ran identical videos within five types of ad units on Facebook:

- in-application display units
- sponsored video ads that appear on the home page
- interstitials in games and apps
- videos users watch in games in exchange for earning virtual currency; and
- promo videos uploaded to Facebook fan pages

an compared them to click-to-play video ad units on publisher sites by on resulting cost, viewing-time and other metrics.

Highlights according to a mediapost article by Mark Walsh
-Facebook ad units have 5.40% to 9.43% higher completion rates
-3 /4 of Facebook ad units sampled had a lower cost per view
-Within Facebook, people spent the most time watching the video ads to earn virtual currency

G.J. [IN]This not only the best newsletter in its field (publishing & media), but also one of the best newsletters I read on any subject- ranked on clarity, usefullness and timeliness ... I sincerely hope that you do not close down such a useful business tool.