August 09, 2019

In the post, I analyze Northwestern University’s Kellogg School of Business Application Essay Questions for the MBA program for the Class of 2022. I have taken the questions from Kellogg’s website.My clients have been admitted to Kellogg every year since 2002. Since I started my own counseling service in 2007, I have had 46 clients admitted to Kellogg. My clients’ results and testimonials can be found here. In addition to providing comprehensive application consulting on Kellogg, I regularly help additional candidates with Kellogg interview preparation.Kellogg’s Teamwork Culture and its Campus Community If you go to Kellogg, chances are extremely high that you will live in Evanston. Social life in Evanston is not limited to campus. Kellogg is filled with people who are great communicators, friendly, outgoing, and able to thrive in a socially intense environment. If you are not that kind of person, don’t apply there. If you are, it will be heaven. At Kellogg, We offer an environment that requires teamwork and encourages risk-taking, among colleagues who are as supportive as they are ambitious.
Along With Chicago Booth, Kellogg is the US business school I have visited the most (I did an Executive Masters at INSEAD, so it is the business school I have attended). The reason is very simply, my family moved from Los Angeles to Chicago when I was 18, so I have had many opportunities to visit when go back to the US to see my family. Most recently I visited Kellogg in 2018 when the professional admissions consultants organization I am a part of, held our conference at their wonderful new campus. Dean Sally Blount left a great impact on the school in many ways but surely the most lasting will be getting the new campus built. Kellogg went from having an overcrowded building that reminded me of a large US high school to one of the best campuses of any MBA program. At this point, Columbia Business School is the only M7 with a first class campus (it will have one but it will take a while. Kellogg’s campus right on Lake Michigan is a real gem. Sure, it is freezing walking on campus during the winter but the rest of the year makes up for it.
Sometimes when I talk to applicants they don’t quite understand that Evanston is really part of Chicago and not some distant cut-off college town. The thing that is nice about Evanston is that it is both a college town and part of a major American city. You can stay in a nice safe college town while simultaneously being able to enjoy one of America’s most diverse cities. Unlike Booth students who mostly commute to Hyde Park from downtown Chicago, Kellogg students typically reside in Evanston, which contributes to Kellogg’s intense community focus. As I discuss below, the community aspect is something one should fully take into account when applying to Kellogg.THE ESSAYS“The essays let you explain, in your own words, why you think Kellogg is right for you. Take some time to think through the experiences that led you here and how they have shaped where you want to go.”
I think it is important to keep these overall instructions about the essays in mind. In particular, Kellogg’s application essays are designed, along with the rest of the application and interview, to help admissions determine whether you demonstrate that you meet the following criteria:

Can motivate a team to drive impact

Are not afraid to question the status quo and seek the non-obvious solutions

Approach business problems with a mix of intellect, energy, and creativity

Seek diversity in their networks and teams

Are eager to dive in and collaborate with an engaged, ambitious community of peers

I suggest you keep these criteria in mind when writing Essays 1 and 2. While it could be very challenging to provide comprehensive coverage on all five of these points when writing two 450-word essays, I would suggest making sure that each essay is at least fully addressing one of these topics and that you try make sure that your recommendations are covering the rest of the topics that you don’t have room to cover.

Peer Application Review at Kellogg One of the chief functions of an MBA admissions committee is to select people who will be good classmates and having 2nd year students on that committee is one way for a school to make sure that happens. The director and the rest of the committee have done their job properly if they have selected students who can work well together, learn from each other, and if these students become alum who value the relationships they initially formed at business school. Students members of the committee bring a peer’s perspective to the process. They are also are likely to be the first to read your file and will be looking to determine whether they want you in their community. When writing essays for Kellogg, keep these student readers in mind.

Essay 1: “Kellogg's purpose is to educate, equip and inspire brave leaders who create lasting value. Provide a recent example where you have demonstrated leadership and created value. What challenges did you face and what did you learn? (450 words)”
Think Bravely: The movie! Kellogg has been be on the brave for quite a while now. This gem is from 2011 when the whole Brave motto was introduced by former Dean Blount.

(They even have a Brave Leader Speaker Series.)
This brave leadership question as been going through various forms for the past several years but the main point is the same: SHOW HIGH IMPACT LEADERSHIP!
I suggest focusing on a recent example where you go beyond a simply defined leadership role and add specific value. You might question a plan, build something new, intervene in a situation where you didn't have to, take charge, or otherwise do what others didn't do. Show you have courage, an innovative spirit, a capacity for leading others beyond the previous limits of the organization, or otherwise going beyond the status quo. Show Kellogg you fit their criteria.
For extensive discussion of ways to approach leadership essays, please see http://www.adammarkus.com/stanford-gsb-mba-essay-3-for-class-of-2016-admission/. In that post I provide very detailed approaches to variety of core leadership topics that align well with Kellogg Essay 1.

Essay 2: “Values are what guide you in your life and work. What values are important to you and how have they influenced you? (450 words)”

For anyone writing essays for Stanford, HBS, or HBS, it should be easy to repurpose some of your content for writing Kellogg Essay 2 because those schools essays (such as Stanford’s What Matters Most? ) necessarily relate to values. For Booth, one has to write about choices made in one’s life, which also requires some consideration of this issue. And for HBS, if you are not writing about what your values in some way, there is probably a real problem with your essay. Unlike all three aforementioned schools, which give copious word count, Kellogg does not. There is no place here for a life story in detail. There is room here to identify 1-3 values about yourself that show how you stand out and how you align with Kellogg.
Given that there is no Why Kellogg essay in this essay set and given the previously quoted instructions above about explaining why Kellogg is right for you, this is the essay where I would recommend making that very clear. I don’t mean that you should write 450 word essay on the theme of why you fit at Kellogg, but I would surely work Kellogg into this essay.
The key thing about values for this essay is that be ones you have acted on. In other words, a value maybe important to you but unless it reflects actions you have taken, it is not a good topic. Strong answers here will help the reader understand how your ideas/beliefs/perspectives have effected both your personal and private choices. Be sure to write about something that is outside of work here as well as writing about something professional.
For a discussion of values, see my post on Stanford GSB, where I discuss this issue in terms of the what matters most question.

“Reapplicants: Since your previous application, what steps have you taken to strengthen your candidacy? (250 words)” Reapplicants should read my previous post on reapplication. Use this space to specifically explain what has improved about you since you last applied. You can certainly mention improved test scores, but I would not use very much of your word count for that. Typical topics include: development of a new skill, promotions that demonstrate your potential for future success, involvement in an extracurricular activity, learning significantly more about Kellogg, and why your goals discussed in Essay 1 now are better than the ones you presented last time.

“All applicants have the opportunity to provide explanations or clarification in Additional Information. Use this section if you think the person reviewing your application might have a few questions about one or more of your responses. This could include:

Unexplained gaps in work experience

Academic, GMAT or GRE performance

Extenuating circumstances that we should be aware of when reviewing your application”

As with other school’s optional questions, do not put an obvious essay for another school here. If you read the above, it should be clear enough that this is the place to explain anything negative or potentially negative in your background. If you have no explanation for something negative, don’t bother writing about it. For example if your GPA is 2.9 and you have no good explanation for why it is 2.9, don’t bother writing something that looks like a lame excuse. This is more likely to hurt than help you. In the same vein, don’t waste the committee’s time telling them that your GMAT is a much better indicator than your GPA (the opposite is also true). They have heard it before and they will look at both scores and can draw their own conclusions without you stating the obvious. That said, if you have a good explanation for a bad GPA, you should most certainly write about it.

In addition to GMAT/GRE, TOEFL, and GPA problems, other possible topics include issues related to recommendations, serious gaps in your resume, concerns related to a near total lack of extracurricular activities, and major issues in your personal/professional life that you really think the admissions office needs to know about.You can certainly write on something positive here if you think its omission will be negative for you, but before you do, ask yourself these questions:

I am a graduate admissions consultant who works with clients worldwide. If you would like to arrange an initial consultation, please complete my intake form. Please don't email me any essays, other admissions consultant's intake forms, your life story, or any long email asking for a written profile assessment. The only profiles I assess are those with people who I offer initial consultations to. Please note that initial consultations are not offered when I have reached full capacity or when I determine that I am not a good fit with an applicant.

July 15, 2019

Columbia Business School has, as they do every year, modified their MBA application essay set for August 2020 Admission.
You can find testimonials from my clients admitted for Columbia August and January entry here. Since 2007, when I established my own consultancy, (I have been an MBA admissions consultant since 2001) I have been fortunate to work with 50 clients admitted to Columbia Business School.

Given Columbia’s overall rank as well as the unique nature of both January (J-Term) and Early Decision for August (ED), it has been very common for me to work with clients who apply only to that school. In this sense, the only school with the same level of sole applicant focus is INSEAD. Columbia certainly rewards those who make it their first or sole choice as both J-Term and ED seem to be significantly easier to get admitted to than Regular Decision (RD). Columbia is also one of the most reapplicant friendly schools both in terms of the reapplication process for those who reapply within one year of their initial application and in terms of acceptance rates. For my post on re-application to Columbia, see here. For my analysis of recommendations , please see here. For my analysis of Columbia Business School application interviews, please see here.

The Unique Admissions Process at Columbia Business School
The admissions process at Columbia Business is so unique, that Before discussing the essays for August 2020 entry, I will discuss who J-Term (January Entry) is for and differences between Early Decision and Regular Decision for August Entry.

Rolling Admission
The first thing to keep in mind about admission to both January Term and August Term (ED and RD) is that Columbia uses a rolling admissions system unlike the fixed deadline system used by most other schools. While there are final deadlines, since applicants’ files are reviewed and decisions are being made as they apply (hence the rolling nature of the process), by the time that that the final deadlines for August Term have arrived most seats are already filled. Rolling admissions works just like buying assigned seats for an airplane, movie, concert, etc. When they are gone, they are gone. Columbia’s rolling admissions system is a differentiator from other top US MBA programs because only Columbia uses this system. Rolling admissions is commonly used by EMBA programs.

J-Term

The Accelerated MBA, J-Term, can be a great program for those who don’t need an internship. J-term is not for career changers, it is those looking to enhance their position within their present career trajectory and/or entrepreneurs. The program is designed for those students who do not want or need an internship and don’t require merit fellowships. The principal advantage of the 16-month program is its accelerated format, which allows members of the smaller January class to network quickly and effectively and return to the workplace sooner. You need to make the case in Essay 1 (Goals essay) and/or the Optional Essay that you meet the special criteria for this program and that an internship is not something critical for you. For those who don’t need a summer internship, this is really a great program. Internships for J-Term? Based on what former clients tell me, it is common for J-Termers to do part-time internships in NYC while studying. � �Actually, this is often true for those attending August as well. These are not the same as summer internships but can surely serve the same function.

Here are some common issues that arise when considering J-term:

Is J-term easier to get into than August entry? I have always thought so. The lack of merit fellowships, an internship, and the nature of who the program is designed for, clearly indicate that it is going to attract fewer applicants, so my assumption is that it is surely easier. Happy to proven wrong if CBS admissions provides data showing otherwise. All I know for sure is that relatively late application to J-term has not prevented my clients from being admitted, whereas late application to RD is a real problem simply from a seat availability perspective. In one way, J-term is clearly easier: Unlike an August entry RD and (and to a lesser extent ED) applicant, someone applying to Columbia J-term can really be assumed to prefer Columbia over all alternatives. This can make interviews a bit easier in the sense that August entry Columbia alumni interviewers are notorious for being particularly aggressive at determining whether the interviewee’s first choice is really Columbia. Since J-term has no real US rival, this topic can be easily dispensed with in an interview.

Program Alternatives to J-term: There are no US alternatives to J-term worth mentioning if someone wants a January start. Cornell, Cornell Tech, Kellogg and NYU Stern (Tech and Fashion & Luxury) offer one year MBAs, but none start their programs in January, Cornell Tech and NYU are specialized degrees, and both Cornell and Kellogg are accelerated programs in terms of the number of courses taken. Only J-term makes it possible to do two years of courses on such an expedited basis. In addition, the Kellogg program is extremely restrictive, since one has to have take n many core business courses to apply to it. Cornell is also restrictive (Graduate degree or specialized professional certification is required), while Columbia has no such prior education restrictions. I have had clients who apply to J-term and INSEAD and, less often, IMD, as both have January entry. Still J-term is an incredibly different program in terms of length and content from either of these top non-US programs. LBS, which does not have a January start, would also be another alternative to CBS in the sense that it can be completed on an accelerated basis, but it has no January start.

Can an August entry applicant reapply to J-term? Yes! You could be rejected from ED or RD for August 2019 entry and reapply for January 2020 entry. If you entered in January 2020, you would graduate in the Class of 2021 with those who entered in August 2019. I have worked with a number of reapplicants who were admitted to J-term after being dinged from the August entry for the same graduating class. In that situation, the key issues for the reapplicant essay are explaining why J-term is now a better choice and you are a better candidate.

August Entry: ED Versus RD

Applying for Early Decision (ED) is ideal for anyone who considers Columbia to be their first choice and is ready by the application deadline. Columbia takes ED very seriously, so I suggest you do as well. CBS ED really is unique among top MBA programs and the decision to commit to it should not be taken lightly. Every year many applicants to Columbia Business School have to deeply consider whether to apply to the ED or RD round. First, keep the official statement from Columbia regarding ED in mind:

Candidates have decided that Columbia is their first choice and must sign the following statement of commitment within their applications: I am committed to attending Columbia Business School and will withdraw all applications and decline all offers from other schools upon admission to Columbia Business School.

Applicants must submit a nonrefundable $6,000 tuition deposit within two weeks of admission.

In my experience, there are two types of applicants for ED. The first are people who really consider Columbia as their first choice and sometimes make or hope to make no other applications. For this type of applicant, choosing ED is easy. The second type of applicant likes Columbia, but it is not necessarily their first choice. This type of applicant applies to ED because it is perceived as easier to get admitted to than to Regular Decision (RD). This type of applicant treats the $6000 deposit as an insurance policy in the event that they are not admitted to HBS, Stanford, and/or Wharton (I don’t know of any cases of applicants forfeiting $6000 to go to other top programs, but I suppose someone has done it). If they do get into HBS, Stanford, or Wharton and break their commitment to Columbia, they lose $6000 and potentially make Columbia admissions mad. Can Columbia do anything aside from keeping the money? No. For those who have no problem breaking oaths and losing $6000, treating ED as possible insurance is a rational decision through clearly not an ethical one. As an admissions consultant, my sole concern is helping my clients reach their admissions objectives, so I don’t pass judgment one way or another on this ethical issue.

I do recommend before the January Merit Fellowship deadline for RD. While you can consider the Merit deadline to be kind of a “Round Two Deadline,” I recommend you apply as soon as you are ready to do so. I would especially encourage those coming from groups with large numbers of applicants ( Especially Asian American and White American males in finance and Indian males), to make their applications to RD early. That said, RD takes applications until April 10, 2020, so applications are still viable for some applicants until quite late in the admissions cycle. In general, applying late in RD is best for those with highly unusual backgrounds, stellar backgrounds, no need for merit scholarships (For example, those sponsored by their companies) and/or a love of gambling. In other words, if you are not exceptional, applying late in RD to Columbia is a very high-risk activity.

How to leverage RD to your advantage when applying to other MBA programs in the First Round. If you are applying in the first round, an ideal time to apply to Columbia is after you have completed all the applications that were due in September. Assuming you are relatively freed up while you are waiting for your R1 invites, apply to Columbia. This means you will be considered early in RD and that is an advantage because there will be more seats available.

How to leverage RD to your advantage when applying to other MBA programs in the Second Round. Since most R2 applications are due in January, applying to Columbia in November or December will still give you a relative advantage over those applicants that apply right before the Merit Deadline. Again, the earlier, the better your chance for an available seat.

The Essay Questions and the Immediate Post-MBA Goals Statement I have taken the essay questions from the website. If these change once the application is up, I will alter accordingly.

Immediate Post-MBA Goals Statement: What is your immediate post-MBA professional goal? (50 characters maximum)Examples of possible responses:"Work in business development for a media company.""Join a strategy consulting firm.""Launch a data-management start-up."

Remember this is 50 characters, not words! This would be about 5-10 words. The question itself, fortunately, includes the above examples to make it clear what Columbia is looking for here.

Given the length, you can’t possibly expect to explain what you want to do short-term. That is what Essay 1 is for. In fact, it is best to simply write this little statement after you have a good working version of Essay 1.

CBS is looking for a short, but a very clear statement of what you intend to do after your MBA. If you have difficulty explaining your immediate post-MBA plans in the space given, I think that is likely an indication that your plans are too complex, vague, or otherwise not well thought out. What you state here should be backed up by what you discuss in Essay 1 and 2 (or the reapplicant essay for reapplicants).

If you can be clever or catchy in formulating this response that is fine, but it is a completely secondary consideration to simply stating something that is very clear and that is completely consistent with what you write in Essay 1 and 2. Being clever is not critical here, being clear is.

Essay #1: Through your resume and recommendations, we have a clear sense of your professional path to date. What are your career goals over the next 3-5 years and what, in your imagination, would be your long-term dream job? (500 words)

Since I have found it necessary to make this clear to clients: THIS ESSAY IS COMPLETELY FUTURE FOCUSED. That is why they say they “have a clear sense of your professional path to date.” This is actually one of the most basic types of MBA essays: What do you want in the future and how can the MBA program help you achieve THEM? I have capitalized THEM because the point is that Columbia is looking for both your immediate post-MBA goal and your longer term goals. Any statements you make about your past experience should be analytical rather than descriptive and for the sole purpose of explaining what you want to do in the future and why.

Be strategic and thoughtful about why you are wanting a Columbia MBA now: Given the importance of being able to state your post-MBA goal clearly in 50 characters or less as well as the need in Essay 2 to explain why you want a Columbia MBA, it is critical that you be strategic and thoughtful in presenting your post-MBA plans in Essay 1.

If you are having problems clearly articulating your goals either in Essay 1 or in the 50 character statement, I think Gap, SWOT, and ROI analysis are great ways for understanding what your goals are, why you want a degree, and how you will use it.

Step 1. Begin by analyzing your “Present Career.” What roles and responsibilities have you had in clubs, part-time jobs, internships, volunteer activities, etc.? What was/is your functional role(s)? What was/are your responsibilities?
Next, analyze your present strengths and weaknesses for succeeding in your present career. In particular, some of your greatest strengths may have been demonstrated outside of work, so make sure you are accounting for them.
Strengths: What are you good at? Where do you add value? What are you praised for? What are you proud of?
Weakness: What are you bad at? What are you criticized for? What do you try to avoid due to your own limitations? What do you fear?
Next, analyze your situation in right now. What opportunities exist for your growth and success? What threats could limit your career growth?

Step 2. Now, do the same thing in Step 1 for your “Post-MBA” future after you have earned your graduate degree. If you cannot complete this step you need to do more research and need to think more about it. I frequently help clients with this issue through a process of brainstorming.

Step 3. If you could complete step 2, then you should see the “Gap” between your present and your future. What skills, knowledge, and other resources do you need to close the gap between your present and future responsibilities, strengths, and opportunities? THIS IS WILL HELP YOU ANSWER ESSSAY 2

Step 4. After completing Step 3, you now need to determine how an MBA will add value to you. It is possible that an increased salary as a result of job change will be sufficient “ROI” for the degree to justify itself, but you should show how a degree will allow you to reach your career goals. How will the degree enhance your skills and opportunities and help you overcome your weaknesses and external threats? If you can complete Step 4, then you should be ready to explain what your goals are, why you want a degree, and the relationship between your past and future career, as well as your strengths and weaknesses.

The above table will also help you answer such common interview questions as: Where do you want to work after you finish your degree? Why do you want an MBA? What are you strengths? What are your weaknesses? What are your goals?

Be informed about your goals. Columbia Admissions needs to believe you know what you are talking about. If you are changing careers, no one expects you to be an expert, but you should come across as having a clear plan based on real research into your future. If you are planning on staying in your present industry, you should be well informed not only about the companies you have worked for but about the industry as a whole. If you are not already doing so, read industry related publications and network.

Those applicants who are changing fields should most certainly read industry related publications in their intended field. Additionally, I suggest conducting informational interviews with at least one peer level and one senior level person in that field. Conduct a peer level interview to get a good idea of what it would be like to actually work in that industry. Conduct a senior level interview to get the perspective of someone who can see the big picture and all the little details as well. Don’t know anyone in your intended field? Network! One great way to start is through LinkedIn. Another is by making use of your undergraduate alumni network and/or career center. No matter whether you are changing fields or not, learn what is hot now and try to figure out what will be hot by the time you graduate. Now, of course, this is just a plan and chances are that what is hot in your industry or field now may very well be cold in the future.

If at the end of the above process you feel as though you are uncertain about whether you need an MBA, please see Do You Really Need an MBA?

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Essay 2:Why do you feel Columbia Business School is a good fit for you? (250 words)

Keep in mind that this question is focused on why Columbia Business School is the right MBA program for you. That is to say what does its curriculum, community, and network offer you that will help you reach the professional objectives you have mentioned in Essay 1. For a more general discussion about the whole issue of academic fit, see here.Balance and integrate Goals and Why Columbia?

A good version of Essay 2 will connect goals with Columbia. If you use the table above, Step 3 relates directly to the content of this essay. That is to say, the objective is not merely to explain why Columbia fits you, but why it aligns with the goals discussed in Essay 1. Your objective is to write an essay that shows Columbia why it is the best possible place for you to achieve your career goals. If your goals are not showing themselves to be particularly well supported by Columbia, you may need to either change your goals or decide to apply elsewhere.

Beyond Goals
Beyond direct goals reasons for why Columbia is right for you, consider what aspects of its curriculum or community support your personal and professional interests. This might be a club or activity that you want to engage in. For more about CBS clubs, see here.

The resources available at CBS and Columbia University are vast, so figure out specifically what you want from the school as you will need to discuss that. The program is flexible, so identify your needs from Columbia as specifically as possible. After all, you want to show them you love and need them For learning about what is hot at Columbia, I suggest taking a look at their Ideas and Insights Homepage. You will likely want to write about taking a Master Class. I also recommend learning about theCluster system as it core part of the CBS experience. Japanese applicants should most certainly visit https://www.jbacolumbia.com/.

Explaining your learning needs:

WHAT NOT TO DO

An example of circular (tautological) reasoning: “I want to take Capital Markets & Investmentsbecause I am interested in learning about capital market investing.”

This kind of circular reasoning is so common. Usually it takes place within a paragraph consisting of many such sentences. They actually convey nothing about the applicant. They are just abstract needs and will have limited impact on your reader. The admissions reader wants to learn about you, not about their own program.

WHAT TO DO

An example of an explanation for why: “While I have been exposed to finance through my work at MegaBank of Joy, I presently lack the kind of comprehensive understanding of capital market investing that I will need to succeed as an investment analyst and I know I can gain at Columbia.” A more complete explanation would include additional details about the kind of issues that the applicant is interested in learning about and/or specific ways the applicant intended to apply what he or she would learn at Columbia. By focusing on very specific learning needs and explaining those needs in relationship to one’s goals and/or past experience, the admissions reader will be learning about you.

While in recent years, the school emphasized its New York City location in Essay 2, it no longer does. You need only discuss that if it is especially useful for making the best possible argument for why CBS fits you.

Essay #3:

Who is a leader you admire, and why? (250 words)

This old gem of an (MBA) interview question is one that been around for a good long time. I recall it from the beginning of my now almost 18 years as an MBA admissions consultant. It pops up in a number of my interview posts as an example of a leadership question. CBS seems to change this essay topic every year. The last one was on failure, so I think this is a more upbeat question.

On the other hand, this old gem can be so easily screwed up, so take my suggestions seriously. 🙂 I have Three Rules for answering this question

RULE 1: ANY QUESTION IS REALLY ABOUT YOU.

While this question certainly requires writing about someone else, whoever you discuss and why you discuss them is a reflection on you. Bad answers to this question take the form of mini-biographies that fail to connect the writer to the leader they admire. Bring in your own values and/or experience to make this an effective answer.

RULE 2: TRY TO COME UP WITH SOMEONE INTERESTING

The leader not be famous to be interesting. In fact, mention the obviously famous and frequently mentioned, (like CBS alumnus Warren Buffett or Steve Jobs) is BORING AND CLICHE. Your boss, a famous general from your country, your great grandmother, the head of a political or other organization, living or dead, could make a good topic. The key point is that whoever you select, you make it clear what aspect of their leadership you admire.

RULE 3: CLEARLY EXPLAIN WHY

The why aspect of this question is particularly important in this respect. Your admiration is based on something about this person. What is it? If relates to specific act they performed, briefly describe it and then explain why you admire it. If relates to their leadership style, define it (See my post on HBS for an extended discussion on leadership). Whatever the case, focus your answer on the WHY and not on the leaders’ personal details.

Optional Essay:Is there any further information that you wish to provide the Admissions Committee? If so, use this space to provide an explanation of any areas of concern in your academic record or your personal history. This does not need to be a formal essay. You may submit bullet points. (Maximum 500 Words)

As with other school’s optional questions, do not put an obvious essay for another school here. If you read the above, it should be clear enough that this is the place to explain anything negative or potentially negative in your background. If you have no explanation for something negative, don’t bother writing about it. For example, if your GPA is 2.9 and you have no good explanation for why it is 2.9, don’t bother writing something that looks like a lame excuse. This is more likely to hurt than help you. In the same vein, don’t waste the committee’s time telling them that your GMAT is a much better indicator than your GPA (the opposite is also true). They have heard it before and they will look at both scores and can draw their own conclusions without you stating the obvious. That said, if you have a good explanation for a bad GPA, you should most certainly write about it.In addition to GMAT/GRE, TOEFL, and GPA problems, other p ossible topics include issues related to recommendations, serious gaps in your resume, concerns related to a near total lack of extracurricular activities, and major issues in your personal/professional life that you really think the admissions office needs to know about.You can certainly write on something positive here if you think its omission will be negative for you, but before you do, ask yourself these questions:
1. If they did not ask it, do they really need to know it?
2. Will the topic I want to discuss significantly improve my overall essay set?
3. Is the topic one that would not be covered from looking at other parts of my application?
4. Is the essay likely to be read as being a specific answer for Columbia and not an obvious essay for another school?
If you can answer “Yes!” to all four questions, it might be a good topic to write about.

Columbia Loves to Be Loved
One thing that is consistent about Columbia Business School is that they want to know that their school is your first choice. If you have an alumni interview you can be expected to be asked about that very directly. See herefor my advice on Columbia interviews. Best of luck for gaining admission to the Columbia Business School Class of 2022!

-Adam Markus

I am a graduate admissions consultant who works with clients worldwide. If you would like to arrange an initial consultation, please complete my intake form. Please don't email me any essays, other admissions consultant's intake forms, your life story, or any long email asking for a written profile assessment. The only profiles I assess are those with people who I offer initial consultations to. Please note that initial consultations are not offered when I have reached full capacity or when I determine that I am not a good fit with an applicant.

July 08, 2019

In this post, I analyze the essay questions for the Wharton School of the University of Pennsylvania for Fall 2020 admission. You can find testimonials from my clients admitted to Wharton in 2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019 here. For my most recent posts on Wharton interviews, please see here.

My clients have been admitted to Wharton every year since 2002. Since I started my own counseling service in 2007, I have had 70 clients admitted to Wharton (60 admitted to Wharton and 10 admitted to Wharton Lauder), which is my biggest total for any school (HBS, INSEAD, Columbia and Booth follow, in that order, in terms of highest totals). My clients’ results and testimonials can be found here. In addition to providing comprehensive application consulting on Wharton, I regularly help additional candidates with Wharton interview preparation.

The thing I like most about Wharton is that they really do admit a very diverse class. The class size certainly helps But beyond that, Wharton is a school where applicants are evaluated holistically and one need not be perfect to gain admission. Such factors as a less than stellar GPA, a less than super GMAT, an older age or work experience in companies that are not necessarily prestigious are not inherent barriers to admission to Wharton’s MBA program. I have worked with clients who had such issues, but also had amazing strengths which helped them gain admission. This could also happen at HBS or only rarely at Stanford, but it happens more at Wharton. The school’s diversity is also shown through the range of courses offered and the many international programs. Some people think of Wharton narrowly as a finance school, but to do so is to ignore the course catalog, clubs, and recruiting results.

Essays Class of 2022:
“First-time applicants and re-applicants are required to complete both essays.
The Admissions Committee wants to get to know you on both a professional and personal level. We encourage you to be introspective, candid and succinct. Most importantly, we suggest you be yourself.Essay 1: What do you hope to gain professionally from the Wharton MBA? (500 words)Essay 2: Describe an impactful experience or accomplishment that is not reflected elsewhere in your application. How will you use what you learned through that experience to contribute to the Wharton community? (400 words)Additional Question (required for all Reapplicants):

Explain how you have reflected on the previous decision about your application, and discuss any updates to your candidacy (e.g., changes in your professional life, additional coursework, extracurricular/volunteer engagements). (250 words)*

*First-time applicants may also use this section to address any extenuating circumstances. (250 words)”

The Required Essays

Essay 1: What do you hope to gain professionally from the Wharton MBA? (500 words)

WHAT DO YOU WANT FROM WHARTON?

Wharton is continuing to ask this question. An excellent answer to the Wharton essay question would identify those specific aspects of Wharton that you will most benefit from. It is a future focused question. A general characterization of Wharton- data driven, but also a place with a commitment to experiential learning, East Coast focused but with a San Francisco campus that is now become integrated into the MBA program, highly international, highly flexible with strengths in a large number of areas, including healthcare, finance, real estate, and marketing- is helpful to keep in mind when writing this essay. Wharton has a lot to offer and, while some have characterized it as a CFO school, a finance school, a Wall Street school, all too some extent true, this is not so helpful when you consider that, for example, Sundar Pichai, Google’s guy in charge of Chrome, Android, and Google Apps, is a Wharton alumnus. Wharton is a huge program with so many strengths that the point is not to think about some big overall image of the school, but to focus on what you want to get out of it. Which specific resources you want to use and why. Keep in mind that Wharton is much bigger than HBS because of the undergraduate program. The range of courses, research, and opportunities is huge. The point is to provide a specific game plan on how you will use Wharton for your professional and personal growth.

An effective essay here will do the following:

1. Professional means providing Wharton with a clear understanding about what you want from your professional future. In other words, what do you want to do and/or how do you want grow as a professional?2. Think widely about what you want from a Wharton MBA. The point is to give Wharton a sense of the best of who you are so don’t limit yourself too narrowly, but if you try to cover too much, you will end up not covering anything effectively. Focus on specific factors that will help you achieve your professional objectives.

If you are having difficulty determining what your goals are and/or why you need an MBA in general, please see my analysis of Stanford Essay B. In that post I provide a detailed method for thinking about goals and need for an MBA. Except for length, there is little difference between Stanford Essay B and Wharton Essay 1 as both questions ask what one wants from the school.

Make the assumption that an MBA from Whartonwill be a transformative experience for you. If you don’t make this assumption, you will likely find it particularly hard to explain what you want from the experience and will also probably come across as rather dull. Your job is to engage the admissions reader so that they understand what you want from Wharton for your future.

What are your aspirations? You need to give Wharton admissions a very clear image of professional objectives for attending the MBA program. You might include a clear post-MBA career goal and a longer term vision/goal, but depending on how you answer the question, you might express what you want from Wharton more in terms of the kind of person and kind of professional you want to become. You might express it in terms of your present situation and how you hope to be transformed by your Wharton experience. A purely abstract dream or visionary statement could easily come across as unrealistic or ungrounded if not handled carefully, so be careful to connect your aspirations to your past actions and/or clearly defined goals. Career changers (those planning on changing industry and/or function after MBA) should explain why they want to change their careers and how Wharton will enable that. Career enhancers should explain how an MBA will enhance their careers t o continue along the pathway that thy are already on.

You should be explaining why you need a Wharton MBA in particular. You should learn about the curriculum, clusters / cohorts/ learning teams, Learning @ Wharton, community involvement, clubs, and WGA in order to determine what aspects of Wharton really relate to your professional objectives. You need not mention the names of particular courses as long as it would be clear to your reader that your aspirations align well with Wharton’s offerings. For example, it is really a waste of word count to mention the names of particular finance courses if the main point you are simply trying to make is that you want to enhance your finance skills. Every admissions officer at Wharton is well aware of the programs major offerings. If you have a particular interest in a more specialized course or studying with a particular professor, it might be worth mentioning it as long as it is an explanation of why you want to study the subject and not based on circular reasoning.

An example of circular (tautological) reasoning: “I want to take Advanced Corporate Finance because I am interested in developing advanced corporate finance skills.” This kind of bad circular reasoning is so common in early drafts I see from my clients and in the failed essays of reapplicants that I am asked to review. Usually it takes place within a paragraph consisting of many such sentences. These sentences actually convey nothing about the applicant. The admissions reader wants to learn about you, not about their own program. If you don’t explain what you need and why, you are not actually answering the question, you are just writing something dull, surface level, and without positive impact.

An example of an actual explanation: “While I have been exposed to finance through my work at MegaBank, I presently lack the kind of comprehensive understanding of corporate finance that I want to master at Wharton to succeed as a future leader of cross-border M&A.” By focusing on very specific learning needs and explaining those needs in relationship to one’s goals and/or past experience, admissions will be learning about you and really be able to understand what you need from Wharton. Mentioning a course name is not important if the learning need is already something obviously obtainable at Wharton. A more complete explanation would include additional details about the kind of issues that the applicant is interested in learning about and/or specific ways the applicant intended to apply what he or she would learn at Wharton.

Finally, remember that if you have something that you really want to discuss about what you contribute to Wharton or wish to mention particular classes, clubs, and events at Wharton that you could not fit into the essay, you can always discuss that in the optional essay.

Essay 2: Describe an impactful experience or accomplishment that is not reflected elsewhere in your application. How will you use what you learned through that experience to contribute to the Wharton community? (400 words)WHAT CAN YOU GIVE TO THE WHARTON COMMUNITY?

You need to focus on how a single experience or accomplishment will enable you to contribute to Wharton and that it is a learning question. It is similar to last year’s question because it is also a contribution question. I have been an MBA admissions consultant since 2001 and the contribution question is one that I could explain to a client in my sleep. I have done it on this blog many times before. Here is one of my old (2008) favorites, which includes a table that you can easily modify based on what I have written below (Sorry I am too busy to do that).

You must focus on a single story not covered elsewhere in your application (app form and resume) and must have learned something from the experience/accomplishment that will be the basis for one or more contributions at Wharton:

1. A story not covered elsewhere in your application. Whatever experience or accomplishment you mention, it should not be directly connected to something else in your application. This should be easy given that it surely would not be covered in Essay 1 and the only other options are the resume and application form. Since you are not seeing the recommendations, no way for you to know what is in them but it is surely not a good idea for a recommender to discuss the topic you would be writing about here. Interpersonal accomplishments related to mentoring or leading others, pre-university accomplishments, highly personal accomplishments could all be possible topics. Certainly many personal learning experiences would be outside of anything covered in the rest of the application. The key issue is finding a story that involved you learning something and that learning itself must be the basis for a good contribution(s) at Wharton.

2. One Story with Distinct Contribution(s). You must focus on a single story. It is possible that the story will show multiple ways you can contribute to Wharton or might only focus on one way. Contributions are, at their heart, selling points based on something. It might be a professional or interpersonal skill, a value (ethics, morality, belief about how to interact with others, etc.), or a unique experience (First person in family to go to college, experience on the battlefield, acting in a movie, etc.). You will need to tell a story related to the selling point in order to convince the reader that you have something to contribute. In general, the longer the story, the less contributions you will cover in the essay. Less is not bad. Be convincing is good so 1-3 contributions that are distinct and interesting is better than 5 that are purely surface level.

3. A story where you learned something. One requirement for this essay is that the contributions be based on something you learned from the experience or accomplishment. Learning means discovering something new about yourself, other people and/or the world. It is about gaining a new perspective, insight into to how things work, possibly becoming more mature. It is about growth. BEWARE OF FALSE LEARNING: False learning is any situation when you indicate that you learned something but actually it was something that you already knew or others are likely to assume that you know. False learning tends to undermine the credibility of applicant in terms of their intelligence and honesty. It is thus best avoided. To avoid it, simply ask yourself whether you actually learned something new and were not merely obvious or the sort of thing you have learned while in kindergarten or soon thereafter. Think about how an experience changed the way you approach problems or people, perhaps your attitude, and/or values. REAL LEARNING happens either as a something one figures out during an activity or after reflecting on it.

4. How will what you learned contribute to the Wharton community? One of the chief functions of an MBA admissions committee is to select people who will add value to the community. The director and the rest of the committee have done their job properly if they have selected students who can work well together, learn from each other, and if these students become alum who value the relationships they initially formed at business school. Your contribution(s) need to clearly connected to the community. Maybe it will be through the way you work with others, the knowledge you share, or the activities you organize but make sure the reader can fully understand how this be a contribution at Wharton. You should know enough about the Wharton community to show specific ways you might contribute.

Additional Question (required for all Reapplicants):

Explain how you have reflected on the previous decision about your application, and discuss any updates to your candidacy (e.g., changes in your professional life, additional coursework, extracurricular/volunteer engagements). (250 words)*

*First-time applicants may also use this section to address any extenuating circumstances. (250 words)”

First for reapplicants, an effective answer here will do the following:

1. Showcase what has changed since your last application that now makes you a better candidate.

2. Refine your goals. I think it is reasonable that they may have altered since your last application, but if the change is extreme, you had better explain why.

*First-time applicants may also use this section to address any extenuating circumstances. (250 words)”Second, for addressing any extenuating circumstances: As with the school’s other optional question, do not put an obvious essay for another school here. If you read the above, it should be clear enough that this is the place to explain anything negative or potentially negative in your background. If you have no explanation for something negative, don’t bother writing about it. For example if your GPA is 2.9 and you have no good explanation for why it is 2.9, don’t bother writing something that looks like a lame excuse. This is more likely to hurt than help you. In the same vein, don’t waste the committee’s time telling them that your GMAT is a much better indicator than your GPA (the opposite is also true). They have heard it before and they will look at both scores and can draw their own conclusions without you stating the obvious. That said, if you have a good explanation for a bad GPA, you should most certainly write about it. In addition to GMAT/GRE, TOEFL, and GPA problems, other possible topics include issues related to recommendations, serious gaps in your resume, concerns related to a near total lack of extracurricular activities, and major issues in your personal/professional life that you really think the admissions office needs to know about.

Best of luck with your Wharton application!

-Adam Markus

-Adam Markus

I am a graduate admissions consultant who works with clients worldwide. If you would like to arrange an initial consultation, please complete my intake form. Please don't email me any essays, other admissions consultant's intake forms, your life story, or any long email asking for a written profile assessment. The only profiles I assess are those with people who I offer initial consultations to. Please note that initial consultations are not offered when I have reached full capacity or when I determine that I am not a good fit with an applicant.

June 25, 2019

In this post, I analyze the Stanford GSB MBA (also MBA and MSX) essays and additional information/resume/employment history/activities for Class of 2022 Admission. My analysis of Stanford GSB interviews can be found here. In addition to the Class of 2022 post, I also recommend reading and/or listening to my presentation, “So you want to get into Stanford GSB?” which was made to a Japanese audience in March 2011. That presentation focuses on issues that are applicable to all applicants as well as some issues specific to Japanese applicants. While old at this point, the core content remains useful.

You can find results and/or testimonials from my clients admitted to the Stanford Classes of 2021, 2020, 2019, 2018, 2016, 2015, 2014, 2013, 2012, 2011, and 2010 here. My clients admitted to Stanford GSB have come from China, Europe, India, Japan, Mexico, Singapore, South Korea, and the United States and have had extremely diverse professional and educational backgrounds. The advice I provide below is based on that experience. Given that the questions are the same, this post has only been updated in small ways.

Stanford’s admissions director is Kirsten Moss. You can read about her here . She has an HBS MBA and a PhD in Psychology (leadership psychology) from William James College and has experience in admissions at both HBS and Stanford GSB. She has also been a Touchy Feely Facilitator. From my perspective, that makes for someone who can critically evaluate candidates beyond the surface level, which given nature of the Stanford essay set and the extreme competition for entry, make her ideal.

Applicants can apply to both the MBA and MSX at the the same time. For candidates that fit the MSX work requirements of 8 years minimum by July 2018, this is a good option. My advice would be to explain in a couple of sentences in The Why Stanford essay why both options would be ones that you would consider. Regarding MSX, if you are interested in attending that program, I highly recommend getting in direct contact with the admissions office for that program. They are likely to provide you with much more personalized feedback on whether you are good applicant for the program.

Initially I provide some overall comments about the Stanford GSB MBA essay set for admission to the Class of 2021, an analysis of the centrality of demonstrating Stanford GSB’s three central admissions criteria- Intellectual Vitality, Demonstrated Leadership Potential, and Personal Qualities and Contributions-, and some suggestions for how to proceed in order to put together a great application for Stanford GSB (including the short More About You essay in the application form!). I will discuss the optional essay after discussing the two main essays. Here are the complete essays and instructions from the Stanford GSB website:

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Essay Questions

We request that you write two personal essays.
In each essay, we want to hear your genuine voice. Think carefully about your values, passions, aims, and dreams. There is no "right answer" to these questions—the best answer is the one that is truest for you.

Essay A: What matters most to you, and why?

For this essay, we would like you to reflect deeply and write from the heart. Once you've identified what matters most to you, help us understand why. You might consider, for example, what makes this so important to you? What people, insights, or experiences have shaped your perspectives?

Essay B: Why Stanford?

Describe your aspirations and how your Stanford GSB experience will help you realize them. If you are applying to both the MBA and MSx programs, use Essay B to address your interest in both programs.

Length

Both essays combined may not exceed 1,150 words. We recommend up to 750 words for Essay A and up to 400 words for Essay B. We often find effective essays written in far fewer words.

Formatting

Double-spaced

Number all pages

Upload one document that includes both essays

Be sure to save a copy of your essays, and preview the uploaded document to ensure that the formatting is preserved.

Optional Short-Answer Question

The two required essays shed light on who you are and how you imagine Stanford will help you achieve your aspirations. We are also interested in learning about the things you have done that are most meaningful to you. In this section, we provide an optional opportunity to go beyond your resume to discuss some of your contributions more fully.Please do not include your short-answer response in your essays upload; use the text boxes provided in the application.
Optional Short-Answer Question:
Think about times you've created a positive impact, whether in professional, extracurricular, academic, or other settings. What was your impact? What made it significant to you or to others? You are welcome to share up to three examples. (Up to 1500 characters, approximately 250 words, for each example)

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Please review the website for the full instructions and advice Stanford provides and I think it is really important to actually read the whole thing. Especially note that you can decide how to divide your 11500 words amongst the two essays and the emphasis on providing your own essays.

My clients who get interviews and most certainly those who are admitted are, without exception, objectively smart people. One primary way, but not the only way, to measure these criteria is by looking at the key numbers. For the Class of 2019, the GSB site provides the following:
GMAT Average: 737
GRE Average: 165 (Verbal) and 164 (Quantitative)
TOEFL Average: 112
GPA Average: 3.74
These numbers reflect the fact that Stanford is the most difficult MBA program to get admitted to. When I am talking with a client or potential client, if I have somebody with a really strong academic background and I see a real sense of purpose and focus to their academic and professional career, I might advise them to apply to Stanford. And in the last few years, I have literally convinced three of my clients to apply to Stanford because basically I said, “Hey, you're perfect, you're what they are looking for.” And that's a sense. It's not objective. And so, it's just based on my experience. I am not always right about this, but I am right about it enough of the time to think I know when I have an applicant who is right for Stanford.

PERSONAL QUALITIES AND CONTRIBUTIONS I think reading what Stanford says about Personal Qualities and Contributions is the best place to start when thinking about this third criteria. In essence, Stanford wants to know why should be a part of the 6%-7% of the applicant pool that they will be admitting. What makes you stand out? How will you contribute? What is it about your experience and attitude that will not only make you a good fit for Stanford but will give you the potential to make an impact to the Stanford community? This does not just come out in one particular place, but is something that will come out of your entire application as well as in an interview.

STANFORD IS LOOKING FOR HONESTY In my analysis of Essay 1, I will discuss the critical importance of providing honest answers to Stanford’s questions. I think that what has always made a winning set of essays for Stanford is the ability to commit to making an honest and insightful presentation of yourself. Based on my experience I can say the following are not effective:
1. Over-marketing: While I believe in the value of the marketing metaphor to some degree, I also believe you have to be able to understand that a crude, over-determined approach to doing so will not work here (For more about this, click here). If you are not real, assume a good reader will figure out that you are not. 2. Not writing your own essays. If your essays are not written in your own voice and don’t reflect your English ability, don’t expect to make it past Stanford’s team. My own approach to helping my clients does not involve me writing their essays but instead I act as a coach, a close reader, and someone who can benchmark their work against those who have been admitted. I make the assumption that overly cooked essays that look like they were written by a professional journalist when you are not one or by a native English speaker when you are not one or similar inconsistencies are unlikely to succeed.

IS STANFORD RIGHT FOR YOU?
Stanford really does provide great advice about both the Stanford GSB essays and about how to handle your applications. Just start exploring their website! Also, see my discussion of Stanford GSB in my analysis of Essay 2. Don’t make assumptions about what Stanford GSB is or based on what someone told you it is. Instead, make that determination yourself after sufficient research. If you are thinking about Stanford GSB and have not yet attended one of their Admissions Events, I suggest doing so if you can. Visiting when school is in session is ideal. Most importantly try to talk to current students or recent alumni.

THE ESSAYSSHOULD I WRITE ESSAY A OR B FIRST? Applicants often ask me this question. I think it is important that knowing why you want an MBA, Essay B, be clearly established first. Therefore, at least at the conceptual level, you should have a clear answer to Essay B initially. You might do the writing in either order, but as I will discuss below, what matters to you most, Essay A, must be consistent with and complimentary to your rationale for pursuing an MBA. Stanford does not specifically ask you to write about your post-MBA goals in Essay B, but I would argue that it is impossible to explain why you need an MBA without explaining what you need an MBA for. And a major part of what you need an MBA for is what you will do after you finish at Stanford. Now it is possible that what matters most to you might actually relate directly to your goals, so the amount of detail about your goals need not be extensive in Essay B, but explaining why need you an MBA is at the core of this essay set.

Essay A: What matters most to you, and why?
This is the classic Stanford GSB essay question. If you want to enter into the MBA Class of 2021, you will need to find your answer to it.
WHERE DO SUCCESSFUL ANSWERS TO ESSAY 1 COME FROM? In my experience, answers to this question that result in acceptance come from the HEART and the HEAD. The two combined will allow you to tell your story about what matters most. I suggest beginning with no fixed assumptions about what Stanford wants here. One of the easiest ways to write a bad version of Essay 1 is to have a theme that does not directly relate to your actual experience: Round pegs do not fit into square holes.

Heart: The admits I worked with found that what matters most to them by looking inside of themselves and finding something essential about who they are. No one is reducible to a core single concept, a single motivation, or any other sort of singularity, but certain things do make each of us tick. Beyond the most basic things of survival, what motivates you? What do you live for? What do you care about? How do you relate to other people? Are you driven by a particular idea or issue? Where do you find meaning?

Head: Once you think you have identified that essential thing that matters most to you, begin analyzing it. What is its source? WHY does it remain important to you? How? How does it relate to the career aspirations you discuss in Essay B? The heart will tell what it is, but the head must explain it. From my perspective, great answers to this question combine a very strong analytical foundation-A FULL ANSWER TO WHY AND HOW IS MANDATORY- and specific examples. Avoid the common mistake that Derrick Bolton mentions above of ignoring the “Why?” and the “How?” by focusing too much on the “What?”If you are having difficulty answering Essay A to your own satisfaction, I have few suggestions:

If you are feeling totally blocked and making no progress on this essay, write some other schools essays first. In the process of doing so, you may discover the answer. This has worked for a number of my clients while others prefer focusing on Stanford first.

Stanford admissions states that there is no one right answer. Some applicants become paralyzed because they want THE RIGHT MESSAGE. You need to fully account for who you are and what you have done, but should not try to overly sell yourself to Stanford because that is simply at odds with the way in which the school selects candidates. Therefore don’t focus on finding THE RIGHT MESSAGE, instead, be honest and give an answer that is real. If you are having some more fundamental difficulties with this question, one book I suggest taking a look at is Victor Frankl’s Man’s Search for Meaning. This classic is worth a look for anyone who is thinking about what their life is about. Frankl makes us think about meaning from the most extreme of perspectives, inside a concentration camp, and in the process helps us to understand that meaning itself is deeply tied to our own survival. If you need to engage in some self-reflection, Frankl's book is one place to start. I might also suggest reading Plato or doing some meditation, but in my experience those take more time and Frankl’s book has the advantage of being short, inexpensive, available at many libraries, and has been translated from the original German into at least twenty-two languages.

The answer may be real, but is it a good one? If you are not sure, look critically at Stanford GSB’s mission statement discussed above in this post. Does what matters most to you fit within this mission to develop innovative, principled, and insightful leaders who change the world? Think about this statement in the widest possible way. Given the small class size and the highly collaborative nature of the program, admissions will only be doing its job right if they select students who fit into Stanford GSB’s mission. Stanford is looking for leaders, but leaders come in many forms and the values and ideals that inform them vary greatly. In my experience, Stanford highly values “Thought Leaders” as well as those who demonstrate more standard forms of leadership. If what matters most to you is something that admissions can clearly connect to informing your ideals as a leader and your professional goals then you are on the way to f orming an effective answer to what is Stanford’s most unique essay question.

Some Common Types of What Matters Essays
While I am not known for giving examples or sample answers, I would like to discuss three common types of answers.

Abstract and metaphorical: Abstract and metaphorical answers can produce very creative responses. An example (Note all examples I will use here are not from my clients) would be “What matters most to me are the doors in my life.” Using the whole concept of entering and exiting, this essay concept might work very well, but could easily generate a series of disconnected stories that don’t leave the reader with a really clear answer. I have had clients use such answers effectively, but more often than not, the more abstract the answer, the harder it is to make into something really convincing. Remember that writing MBA essays is not primarily a literary exercise, so be careful with this approach.

Core value: A core value response might involve a very simple answer to the question, such as “What matters to me most is love.” Applicants frequently stress out about giving simple answers to the question because they worry that the answer will be too common. I think it is a mistake to worry that your core conceptual answer is too common because you should assume that Stanford admissions has seen almost every possible answer to this question already. What is ultimately important is not the what, but the why and how you explain that why in the essay. Simple can work exceptionally well if it is a way to connect key aspects of yourself effectively. I have had a number of clients who were admitted with one to three-word answers to the question.

The Mission: A mission version of the answer works exceptionally well if your stated mission is really backed-up by your resume and other aspects of your application. An example would be “What matters most to me is protecting the Earth’s environment for future generations.” I have seen many answers like this that were truly excellent and resulted in admission for candidates who could really prove they had the mission in the past and would be continuing it in the future. On the other hand, I have seen so many bad answers that lacked believability because the applicant’s biographical details did not align with the answer, and/or lacked a clearly stated mission with a scope that was clarified in Essay B.

While I have seen all three types result in admission, I have seen more Core Value and The Mission type answers work successfully.

Make a choice! All successful versions of this essay that I have read involve making a choice. That is to say, you must actually clearly indicate something that matters most. As someone who is frequently contacted by those who have failed to obtain admission to Stanford and want to know why, I often find that they don’t make this choice. Their “what matters most” lacks clarity and unity. Make a clear choice and really explore it. This will best reveal your self-awareness and your passion.

Finally, the map is not the territory: You are more than whatever you write in an essay. This is essay is just a slice of who you are. It is not everything, so don’t expect you will have that one theme that explains everything you care about. You have to make a choice of topics here, but this is ultimately not an existential choice, it is a marketing choice. You are deciding what core message(s) about yourself will ultimately best give you a chance of admission to Stanford. The question itself is ultimately absurd for most people as what matters to them is one more than one thing. We have competing commitments: Often more than one thing matters most to us so we are constantly reprioritizing. We are complex and contradictory. Our beliefs and actions are not always in alignment. We worry about our choices. We have inner struggles. All of this is true and yet ultimately in terms of this essay you have to provide a clear answer to the question. Getting a t what matters most is often determined by struggling with competing commitments and ultimately stating what is rhetorically most defendable and strategically most appealing.

Essay B: Why Stanford?
Your objective in the essay is to demonstrate why you would greatly benefit from a Stanford MBA education. Stanford is proud of what they are and what they can offer. They can reject anyone and they do reject a higher percentage of applicants than other schools. One thing I think that separates great versions of Essay B (the ones that get applicants an interview) and mediocre versions (the ones that usually don’t get applicants an interview) is the extent to which the applicant is able to show that Stanford is not a mere afterthought or an option, but actually a necessity to accomplish one’s aspirations. Fully account for that in your essay. Learn as much as you can about Stanford and think deeply about who it will impact you.

If you are applying to both MBA and MSX, make sure that whatever you say about Stanford applies to both programs. Explain why you would be happy to attend both programs if offered admission. Don’t express a preference for one or the the other in the essay. Just use the additional word count to explain why both options would benefit you.

Stanford views itself as a change agent. Show in you essay how it will change you. In my experience, a good answer to Essay B will do the following;

1. Shows how the applicant intends to be an agent of change in whatever career he or she pursues after his or her MBA. Stanford is looking for innovative change agents, so make sure that you demonstrate that in this essay. Your answer should be consistent with Stanford’s mission to “Change lives, Change organizations, Change the world.” This really does matter. Stanford takes 400 people a year and is typically admitting approximately 7% of those that apply. It is a precious opportunity to go there and hence giving a spot to someone whose goals are simply mundane and not focused on impacting the wider world is not what Stanford admissions is interested in doing. Whatever your objectives, whether it is to be a partner at a consulting firm, a leading investment banker, a social entrepreneur, a global marketer, an executive in the energy industry, a politician, etc., you need to provide a sense that you have the capability to have wide i mpact in your chosen field.

2. Shows connectivity with Essay A. Whether the connection is extremely direct or relatively abstract, the reader should feel a sense of synergy between these essays. For those who have a mission (see above) type answers in Essay A, Essay B is an opportunity to explain how an MBA will help you carry out that mission. For those with other types of Essay A answers, the connectivity will be more indirect, but should still be intuitively obvious to the reader.

3. Consistent with the applicant’s biography. That is to say, applicants have facts in their past experience that must make their goals believable. I work with reapplicants to Stanford and for those who are dinged without an interview, I frequently find their goal essay lack this consistency. For instance, someone who says they want to go into social entrepreneurship, but has no history of getting involved with non-profit organizations, lacks significant recent volunteer experience, and/or has no significant entrepreneurial experience, simply lacks credibility

4. Does not just make a series of dumb lists of classes or tell Stanford about itself, but explains what the applicant wants from Stanford. Go review Stanford’s curriculum, course catalog, and faculty and research. The resources available at Stanford GSB and Stanford University as a whole are vast, so figure out specifically what you want from the school as you will need to discuss that. While you should be explaining why you need an MBA, you need to make sure that your reasons align well with Stanford. You need not mention the names of particular courses as long as it would be clear to your reader that your learning needs align well with Stanford’s curriculum. For example, it is really a waste of word count to mention the names of parti cular finance courses if the main point you are simply trying to make is that you want to enhance your finance skills. Every admissions officer at Stanford is well aware of the programs major offerings. If you have a particular interest in a more specialized course or studying with a particular professor, it might be worth mentioning it as long as it is an explanation of why you want to study the subject and not based on circular reasoning;

This kind of circular reasoning is so common. Usually, it takes place within a paragraph consisting of many such sentences. They actually convey nothing about the applicant. They are just abstract needs and will have limited impact on your reader. The admissions reader wants to learn about you, not about their own program.

An example of an explanation for why: “While I have been exposed to finance through my work at MegaBank of Joy, I presently lack the kind of comprehensive understanding of corporate finance that I will need to succeed as an investment banker.” A complete explanation would include additional details about the kind of issues that the applicant is interested in learning about and/or specific ways the applicant intended to apply what he or she would learn at Stanford. By focusing on very specific learning needs and explaining those needs in relationship to one’s goals and/or past experience, the admissions reader will be learning about you.

THIS IS A FUTURE DIRECTED QUESTION Unlike some other “Why MBA” questions, Stanford is not asking about the past. You have Essay A, your resume, and the application form to discuss the past. This essay is about who you want to become. While Stanford does not require you to elaborate on your short and long term goals in this essay, without some consideration to your post-MBA future, it will not be very easy to write an effective answer to this question. You need not have an elaborate plan here. You hardly have the space for it. Instead of focusing on your goals, focus on your personal mission:
-How will you make a difference and how can Stanford help you do that?
-What impact do you want to make on the world that an MBA will help facilitate?
-What do you need to learn at Stanford in order to transform yourself for your future?
You need to be ambitious. Simply stating what your goals are and why Stanford is the best place for you to accomplish them is not exactly what you need here. Instead, you need to articulate a rationale related to why you want an MBA that is connected to Stanford’s mission to train global leaders. For more about being ambitious and visionary, see here. While the Stanford essay may not require goals, you will need them if you are interviewed by an alumnus. Most Stanford interviews involve a discussion of goals. So having a well thought out set of goals, even if they are not written about extensively in Essay B is something that you should have in place. While many applicants will be able to successfully apply with relatively standard goals (“I want to be a consultant because…”), communicating aspirations requires going beyond the typical.

When formulating goals, the necessary prerequisite for formulating aspirations, I suggest going through a formal process of goals analysis.If you are still trying to figure out what you want to do with your life, you can use the following grid.

The following image may not work for all browsers. If so, see here. Click to enlarge it.

Next, analyze your present strengths and weaknesses for succeeding in your present career. In particular, some of your greatest strengths may have been demonstrated outside of work, so make sure you are accounting for them.

Strengths: What are you good at? Where do you add value? What are you praised for? What are you proud of?

Weakness:What are you bad at? What are you criticized for? What do you try to avoid due to your own limitations? What do you fear?

Next, analyze your situation in right now. What opportunities exist for your growth and success? What threats could limit your career growth?

Step 2. Now, do the same thing in Step 1 for your “Post-MBA” future after you have earned your graduate degree. If you cannot complete this step you need to do more research and need to think more about it. I frequently help clients with this sort of thing through a process of brainstorming.

Step 3. If you could complete step 2, then you should see the “Gap” between your present and your future. What skills, knowledge, and other resources do you need to close the gap between your present and future responsibilities, strengths, and opportunities?

Step 4. After completing Step 3, you now need to determine how an MBA will add value to you. It is possible that an increased salary as a result of job change will be sufficient “ROI” for the degree to justify itself, but you should show how a degree will allow you to reach your career goals. How will the degree enhance your skills and opportunities and help you overcome your weaknesses and external threats? If you can complete Step 4, then you should be ready to explain what your goals are, why you want a degree, and the relationship between your past and future career, as well as your strengths and weaknesses.

The above table will also help you answer such common interview questions as: Where do you want to work after you finish your degree? Why do you want an MBA? What are you strengths? What are your weaknesses? What are your goals?

The Essay B writing process
After going through a process of reflection and analysis, prepare versions of Essay B that includes everything you want to say. Next, begin the process of revision. Here are a few key things to consider when revising: 1. Think about the most important thing you need admissions to know about what you want to do after your MBA and why Stanford MBA (or MBA/MSX) is the best place for you to do that. Begin your essay with that. Chances are good that on your initial draft the most important thing is somewhere in the middle or end of your essay. 2. Prioritize the rest of your content: What do they really need to know? Chances are you have lots of details that can be cut. 3. Make a formal argument: Your essay should be neither a set of disembodied points or a summary, instead, it should be a formal statement. Effective forms of this statement vary. The important part is that the reader should be able to understand it clearly and be convinced by it.
Once you have put together Essay B, consider how the rest of your application supports what you say in it. Without over-marketing yourself or even necessarily writing it directly in the essays, make that your other essays and other aspects of your application show how your potential will contribute to your future aspirations.

SURE IT IS AN “OPTIONAL ESSAY” BUT ONLY AN IDIOT WOULD NOT ANSWER IT!Optional Short-Answer Question:Think about times you've created a positive impact, whether in professional, extracurricular, academic, or other settings. What was your impact? What made it significant to you or to others? You are welcome to share up to three examples. (Up to 1500 characters, approximately 250 words, for each example)
Calling this an optional essay is just a confusing message to send to applicants because (1) it is not like a typical optional essay related to critical information or problems that have not been accounted for, which is the common topic for optional essays (Stanford has it, it is called Additional Information and is discussed below) and (2) anyone can and should answer this question! If you cannot identify 1-3 specific ways you have had impact in ANY SETTING (professional, extracurricular, academic, or other setting = ANY) that you have not covered elsewhere in detail in application (including the essay in the application, see below), there is a problem. I don’t recommend writing about something you are covering in detail elsewhere in the required essays or application form but, of course, some overlap is likely (especially with respect to the application form content). Given that Stanford is looking for people who will have h igh impact throughout their careers, the essay is a great way to showcase your potential to be a high impact leader in the future. it is also an opportunity to show how you will add value at GSB. It is also a great chance to elaborate on a story that you could not include or fully discuss in your required essays.

Effective answers to this question will clearly state the activity engaged in, identify the impact, and explain why it was significant (made a difference) to your yourself or others. Personally I would recommend focusing on 1-2 really strong examples so that you have sufficient word count.

I would suggest writing this essay after determining the content for your required essays as well as completing the application form, so you can see what has not been fully accounted for in your background that you really want Stanford to know.

THINK ABOUT THE REST OF THE APPLICATION There is nothing more depressing to me than to look at an MBA application that is hastily put together. Worse still if it is a school that is hard to get into. Worse yet if it is Stanford, where there is a very rigorous approach to application review. The application form, transcript, and resume all play a significant role in the evaluation of your suitability for admission. Given that Stanford GSB is evaluating your intellectual vitality, demonstrated leadership potential, personal qualities, and qualifications, you can be certain that beyond your essays, the rest of the application will be highly scrutinized to determine how you benchmark against these criteria. Some people look at application forms as mere forms. I look at them as opportunities to provide admissions with as complete and impressive presentation as one can. The reason admissions made the application was because they need the information to make a decision about you, so don’t provide something that is don e at the last minute. Stanford expects that you will take the application seriously. The worst thing you can do is treat this section as a last minute thought.

Along with the essays, the Resume and Employment History are the most critical documents that you control. Both should present you as effectively and honestly as possible. These two values are not in conflict: Be honest, be thorough, and do not be humble. You are being judged by your professional experience and this is where they get your complete record of it. Since Stanford generally prefers a one-page resume, my suggestion is to provide that if at all feasible. You can always provide any supplemental information in the Additional Information upload section of the application.

THE BRIEF GOALS STATEMENT IN THE APPLICATION FORMPlease write a sentence or two about what you aspire to do after graduating from Stanford GSB. (Limit 255 characters.)
The answer here should be consistent with whatever you are writing in Essay B. It may simply overlap with content in Essay B or provide a bit of detail that you did not have the word count for. Obviously you cannot get much in 255 characters, so don’t worry if this is just a restatement of what is in Essay B. As far as the answer goes, be as clear and specific as possible.

THE ESSAY IN THE APPLICATION: Give them a new perspective on you!“More About You:Tell us about a time within the last two years when your background influenced your participation at work or school.”(1200 characters)
Unclear why don’t call this an essay! All my admits (including 4 for the Class of 2021), certainly treated it like an essay. However 1200 characters is about 300 words, which is essay length. This is a behavioral question (See my MIT interview post for a full discussion of behavioral questions). I like this kind of question because it asks an applicant to apply something from their background to something they have done recently. Stanford gives the following advice for this question: “We know that each person is more than a list of facts or pre-defined categories. We would like an example of how one factor in your background has had an impact on your life.” Please don’t tell a story that overlaps with the content presented els ewhere in your application and especially not with your essay content. The point of Stanford’s analysis of this question is just the opposite: Tell us about something else in your background and how it has impacted what you have done in some recent situation. For those who have been out of school for more than two years make it work related. For those still in school or who graduated within the last two years, you can make it work related or school related, whichever suits you. Stanford has seemingly excluded extracurricular activities for the very reason that work and school are more high stakes since what you do at school or work is more likely to directly impact you. That thing your background could be a value, a lesson you learned, an activity or interest. The possibilities are endless. Whatever that background thing is, show how it impacted your participation in terms of the actions you took and/or the values you upheld. Make sure you put time into this and don’ t write it as an afterthought.

Transcripts At a Stanford presentation in Tokyo, the admissions officer emphasized that the admissions committee closely reads transcripts. While you don’t control the content at this point, you have the possibility of impacting how the transcript is interpreted. Scrutinize your own transcript. If your GPA is high, this is easy. You can relax. If on the other hand, your transcript reveals an unimpressive GPA, some very low grades, gaps in study, or anything else that concerns you, you had better figure out how to address in the Additional Information section.

If there is any information that is critical for us to know and is not captured elsewhere, include it in the "Additional Information" section of the application. Pertinent examples include:

Extenuating circumstances affecting academic or work performance

Academic experience (e.g., independent research) not noted elsewhere”

If you read the above, it should be clear enough that this is the place to explain anything negative or potentially negative in your background or to provide additional information that did not fit in the space provided elsewhere. DO NOT USE IT FOR ANY OTHER PURPOSE. Yes, you may have written a great essay for Tuck, Wharton, Harvard, Chicago, NYU, MIT, INSEAD, Columbia, or London Business School, but don’t include it here. I don’t think the categories above require interpretation as they are clear.

If you really have no explanation for something negative, don’t bother writing about it. For example, if your GPA is 2.9 and you have no good explanation for why it is 2.9, don’t bother writing something that looks like a lame excuse. This is more likely to hurt than help you. In the same vein, don’t waste the committee’s time telling them that your GMAT is a much better indicator than your GPA (the opposite is also true). They have heard it before and they will look at both scores and can draw their own conclusions without you stating the obvious. That said, if you have a good explanation for a bad GPA, you should most certainly write about it.

ALMOST EVERYONE HAS SOMETHING THEY WANT TO EXPLAIN. It might be small or it might be large, but if you don’t give your interpretation of something that may look odd in your application, why assume that someone reviewing it will interpret in a manner favorable to you? Your objective is to always provide the admissions reader with an interpretation, especially of something you think is relatively obvious and potentially negative.

Activities This section is important. Of course, some applicants will not have much here, while others will have a plethora of things to mention. In any case, provide the best answer you can. Use your judgment about what to include. The above instructions make it very clear that Stanford GSB is not looking for quantity. Give them quality and don’t mention anything that will show your lack of commitment: If you joined a lot of organizations for a really short time and did nothing, I don’t think that it will help you to mention it. Please keep in mind that there is no perfect applicant, just like there is no perfect human being. If you have had to work 100-plus hours a week since graduating from university and your idea of extracurricular activity is sleep, don’t assume that not having any great activities will hurt you. Admissions will evaluate your whole application. I have had the opportunity to work with great applicants who were admitted to Stanford GSB, and I can say none of them were perfect, but what they were able to do was present themselves as honestly and effectively as possible. Some had amazing extracurricular activities while others really did not have much worth mentioning.

Finally, I plea with you to give yourself enough time to do a first class job on the entire application. I can’t guarantee that doing a great job on the application form will get you into the Stanford Class of 2022, but if you make it part of your overall approach to applying, it will not hurt either. Given the central importance of the resume to the interview process at Stanford, it is critical that you give that document the time and attention that it deserves. Getting into Stanford GSB is simply harder than getting into any other MBA program, but if it is where you want to go and if you think you fit there, commit to putting a significant amount of time into making a great application. Best of luck!

-Adam Markus

I am a graduate admissions consultant who works with clients worldwide. If you would like to arrange an initial consultation, please complete my intake form. Please don't email me any essays, other admissions consultant's intake forms, your life story, or any long email asking for a written profile assessment. The only profiles I assess are those with people who I offer initial consultations to. Please note that initial consultations are not offered when I have reached full capacity or when I determine that I am not a good fit with an applicant.