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RETAILING CHAPTER 19 MARKETING MIX
6/22/16, 10:15 PM
RETAILING CHAPTER 19 MARKETING MIX
This chapter covers the marketing mix side of retail communications. I will not go into detail on most of
this because it is a review of the basic marketing info namel

RETAILING CHAPTER 8 (INFORMATION SYSTEMS)
In chapter 7, we discussed consumer behavior. In order to truly develop a relationship with customers,
information must be effectively and efficiently gathered and used. This chapter deals with retailers
gathering

RETAILING CH 9 (trade area analysis)
We are now ready to begin examining the actual retail mix, beginning with place. Chapters 9 & 10 both
deal with the topic of location. It is obviously a very important part of the retail mix you have all heard
the phra

RETAILING-pricing (ch 17)
6/22/16, 10:07 PM
RETAILING-pricing (ch 17)
Weve been looking at the merchandise management side of retailing for the past few chapters. We are still
on that side (versus operations management), but we are going to move from the

RETAILING CHAPTER 2 Relationship Retailing
This chapter first addresses 2 major concepts that must be
fully embraced by retailers in order to remain successful in
todays business world value and relationships. It then briefly
looks at ethics in retailing

RETAILING ONLINE CHAPTER 6 (nontrad retailers)
This chapter is a natural continuation of the last two chapters (categorization) in the fact that it looks at
nontraditional channels for retailing there are no bricks and mortars. You are familiar with all o

RETAILING CHAPTER 5 (Categorization cont.)
I am not covering this chapter in the same order that is appears in your text. Part of this chapter is a
continuation of the last chapter, so we will begin with it. It looks at categorization of retailers based u

RETAILING CH 14 (Merchandise Planning)
6/15/16, 10:51 AM
RETAILING CH 14 (Merchandise Planning)
Now that we are finished looking at the operations side of retail, this chapter is the beginning of our study
of the merchandising side of retail. We look spec

Retailing Chapter 15 Logistics and Inventory Management
6/15/16, 10:56 AM
Retailing Chapter 15 Logistics and Inventory Management
In chapter 14 we covered merchandise planning, now we get into implementation of those plans. We will
be looking at 2 main ar

RETAILING CHAPTER 4 (ownership categorization)
You should recall from POM that retailers can be categorized based upon several things:
Ownership
Product mix
Size
Services offered
I want to make sure that you understand that these categories are not mutual

RETAILING CHAPTER 1 - Intro
I see no reason to add much to this chapter; it is
straightforward and easy to understand. Before we get into
Chapter 1, I would ask that you take a few minutes to review
where retailing fits into the overall marketing picture.

RETAILING CHAPTER 10 (site selection)
In chapter 9 we looked at the first step involved in choosing a site trade area analysis. In this chapter, we
will look at more specific areas of site selection. As always, when you examine alternatives in the text,
t

RETAILING CHAPTER 11/13 HR
Up to this point, weve looked at strategic issues in retailing from customer research to choosing a site. We
are now going to look at areas that are considered the OPERATIONS side of retailing. We will first look at
organization

RETAILING FINANCIAL LECTURE
6/15/16, 11:00 AM
RETAILING FINANCIAL LECTURE
As with all business decisions, strategic financial decisions in retailing come down to a simple idea: costs
vs. benefits. If we are attempting to decide where we can get more bang

ZANES BICYCLE SHOP
It has probably happened to you. You are a customer of a company that treats you as if it could not care
less about your needs, only its bureaucratic rules.
It happened to Christopher J. Zane, the operator of a bicycle store. The bank h

Retailing chapter 19
1) A difficulty associated with the use of national magazines by an independent retailer with a
narrow trading area is _.
A. high waste in geographic coverage
2) An important advantage of advertising in comparison to personal selling

Retailing chapter 18
1) Common storefronts and similar customer service strategies are used by franchisors and retail
chains to B. maintain a consistent image across all units
2) While many retailers like the concept of multiple entrances for generating c

Retailing Chapter 11
1. A disadvantage of extreme job specialization is high _.
a. B. personnel boredom
2. Retail jobs are classified (or categorized) in 3 major ways. Which of the following is NOT one of
those ways?
a. D. Individual Store
3. A functional

The food-oriented retailer with the narrowest width and depth of assortment is the _.
Convenience store
Which institution sells good to both final consumers and retailers?
Membership clubs
A significant factor in the growth of factory outlets is the _.

1. Independent:
2. Chain:
3. *Franchising:
As you look at the advantages and disadvantages, make sure you look at both
parties involved the franchisee and franchisor. This form of ownership is the fastest
growing, especially for firms expanding internatio

Value:
3 LEVELS OF A VALUE-ORIENTED STRATEGY:
1. Expected: represents the minimum value chain elements a given customer segments expects
from a type of retailer
2. Augmented: includes the extra elements in a value chain that differentiate one retailer fr

Chapter 15- Implementing Merchandise Plans Logistics and Inventory
Management
Logistics: total process of planning, implementing, and coordinating the physical movement of
merchandise from manufacturer (wholesaler) to retailer to customer in the most time

CHAPTER 18 STORE LAYOUT
We are now ready to begin examining the communications elements of retailing. There are
many elements that determine a stores overall image (see figure 18-2 on p 452), but we are
just concentrating on the physical aspects for this

Chapter 14- Developing Merchandise Plans
Merchandising: consists of the activities involved in acquiring particular goods and/or services
and making them available at the places, times and prices and in the quantity that enable a
retailer to reach its goa

Chapter 10-Site Selection
SPECIFIC SITE EVALUATION
1. Pedestrian Traffic: Number of people & type of people
A proper pedestrian count should encompass these four elements:
-separation of count by age and gender
-division of count by time
-pedestrian inter