The silent social majority: what social media analytics don’t tell you

by Cynthia Boris

If you’re getting flack over the lack of engagement on your company Facebook page, here’s a fact that you can use to fight back. 90% of social media engagement comes from only 30% of your social media audience. I even have a graphic from Vision Critical to back it up. Vision Critical’s new report “What Social Media Analytics Can’t Tell You” tells us that there are a lot of ...Read the full article