With customers making seamless use of a variety of retail channels, merchants will need to take a new look at how they access and manage inventory. Retailers need to have the flexibility and transparency to capture cross-channel customer demand, and meet it with any available inventory, no matter where it's located, and fulfill the order in the way the customer prefers.

This white paper will discuss how to achieve inventory transparency across the supply chain to deliver real-time information and a perfectly executed customer experience.

Download these free email marketing how-to guides and set up automated Welcome, Win-Back, Best Customer, Post Purchase Thank You, and Replenishment campaigns, as well as how to segment your customer list. Guides include case studies, step-by-step instructions, and more.

Download these free email marketing how-to guides and set up automated Welcome, Win-Back, Best Customer, Post Purchase Thank You, and Replenishment campaigns, as well as how to segment your customer list. Guides include case studies, step-by-step instructions, and more.

Digital Marketing: Are You Ready to Go Agile? (SAS Best Practices paper)

How is your organization adapting to the customer-centric digital landscape? Unlike the one-way conversation marketers had through traditional media, digital channels have given customers a voice to engage with each other and the companies they do business with. So how do marketers break back into the conversation?

This white paper explores how organizations can shift their thinking to meet both the challenges and opportunities of marketing in the digital age. It addresses how making strategic decisions on audience, content and platforms is critical to message success. It offers best practices recommendations for developing more adaptive and relevant digital strategy.

Marketers now have the ability to easily use customer data, such as purchase and browse history, in ways that will motivate their customers into action. Coupled with engagement data and the latest automation technology, these messages can be completely personalized to each customer.

Marketers now have the ability to easily use customer data, such as purchase and browse history, in ways that will motivate their customers into action. Coupled with engagement data and the latest automation technology, these messages can be completely personalized to each customer.

– U.S. mobile transactions cross 30% share: And it’s much higher for top-quartile retailers.
– Retailers who optimize their mobile sites generate many more mobile transactions than those who don’t: Optimized sites have a better conversion funnel at every stage.
– Apps generated almost 50% of mobile transactions for retailers who have made their app experience a priority: Mobile apps perform better than any other channel, including desktop.
– Cross-device usage is now enormous: Consumer use of multiple devices to make a single purchase makes up 40% of eCommerce transactions.

Google’s algorithm changes all the time. Sometimes the change is big, and sometimes it puts your website’s organic rankings in jeopardy. It’s times like these you need a solid process to weather the storm.

Google’s algorithm changes all the time. Sometimes the change is big, and sometimes it puts your website’s organic rankings in jeopardy. It’s times like these you need a solid process to weather the storm.

Download the guide for:
– Instructions for researching and evaluating potential affects of an announced algorithm update.
– A look at how to create baseline and algorithm-specific reports to track before and after the update.
– Recommended steps for influencing key stakeholders to take action.
– How to assess post-update site performance.

In the guide, you'll discover built-in reports to help you:• Capitalize on your highest-performing marketing channels to get more bang for your promotional buck.• Diagnose low Quality Score by knowing your landing page data.• Improve sales funnel retention by dissecting customer navigational patterns with one unique report.• Gain further insights into your customer intentions by using a single report to target your promotions more efficiently.• PLUS: get access to the on-demand web clinic featuring a 30-minute walk-through of these reports as a supplement to the Quick Reference Guide

Most ecommerce retailers are surprised to discover the amount of potential profit being eaten away by questionable spend in AdWords. These hidden campaign elements aren't doing their job, but instead are wasting your money, hindering sales, and lowering your ROI.

We've prepared a quick reference guide to the top 3 reports to help retailers assess the health of their AdWords campaigns and diagnose wasted spend.

Download this quick-reference guide to discover:• Where to find your most parasitic--and your most profitable--keywords [Page 2].• How to make sure you're getting the right data, so you can make the right decisions [Page 6].• The most profitable areas to reallocate your spend (after cutting out waste) [Page 4].• A questionable spend worksheet to help you quickly calculate questionable and wasted spend in your own campaigns [Page 5].

A special report, from the editors of Internet Retailer, on how e-retailers can get their systems and services ready for the holiday season

E-retailers are making their lists and checking them twice, gearing up for the all-important holiday sales season. The three articles in this special report cover how e-retailers can market to consumers this holiday season, smart pricing strategies, security and web performance planning. It also addresses what e-retailers can do now to be prepared to get more packages out the door quickly and accurately come peak sales season.

In this exclusive report, B2BecNews takes a close look at how B2B companies choose content management systems and related e-commerce technology for the mission-critical strategies of engaging customers and making it easier for them to find and purchase the products they need online.

The Content Connection – B2B companies learn how the right web content, in the right place at the right time, can win over customers

B2B web content can tell a success story when designed and deployed in the right way, and turn new and existing customers into loyal, profitable ones.

In this exclusive report, B2BecNews takes a close look at how B2B companies choose content management systems and related e-commerce technology for the mission-critical strategies of engaging customers and making it easier for them to find and purchase the products they need online.

In this 40 page eBook, we ditch the marketing buzzwords and show you how brands can engage customers on-site with the type of content they’re actually craving.

Highlights include:

1) Your Customer Needs: Understand the different wants and needs of your customers online.2) Write Like a Pro: Learn to craft killer messages for every stage of the buying journey.3) Remarketing Done Right:Design inspiration from the likes of Panasonic, Hertz and Tommy Hilfiger.

How are companies riding the B2B e-commerce wave as it grows to more than $1 trillion by 2020?

Eyeing the huge online B2B market, manufacturers and distributors are tuning up their e-commerce technology and strategies. The alternative is to be left behind as more buyers opt to research and buy online. In this exclusive report, Internet Retailer looks at how four companies are working to serve their business customers effectively via the web and grow their B2B channels of business.

Ecommerce marketers are getting spread thin by emerging technologies and new potential customer touch points. This means that your brand's SEO, checkout and email experiences must be congruent with consumer preference and leading industry trends. Use this guide to improve your marketing efforts, lower spend and increase conversion for your online store.

Download this guide to learn:• How to optimize for mobile and local SEO• Tips and tricks to increase conversion and decrease abandoned cart• New trends in email marketing and the importance of situation-based messaging

SaaS ecommerce platforms are quickly replacing traditional licensed or on-premise solutions due to the cost effectiveness of the cloud. When it comes to everything else, however, that is important to your ecommerce brand, how do the biggest SaaS and licensed competitors stack up? In this guide, you’ll get a side-by-side comparison of ecommerce solutions based on security, uptime, analytics, account support and more.

Download this guide to learn:• The main differences between competing ecommerce solutions including uptime, security and more• The cost differentiation of deploying a cloud versus on-premise solution• The hidden costs many ecommerce solutions don’t include in their overall pricing outlines

A sudden wave of visitors to your ecommerce website can be a great opportunity for your organization—but if you can’t manage the traffic onslaught, you could lose more than just revenue. As contestants on ABC’s hit show Shark Tank know, the next tidal wave of demand is just around the corner. Are you ready for it?

Check out this ebook with lessons learned from ABC’s Shark Tank that features simple, proven tips to help improve your site’s performance so you can get started right away.

You’ve got the basics down, but every day there’s something new; more content spewing from the blogosphere, speculating about what Google will do next and how SEO is changing. This constant rush of information can cause anxiety and uncertainty among marketing teams, but embracing the principles of clear communication and understanding how search engines view your website are the first steps toward achieving lasting results with SEO.

Download this guide to learn:• How to implement a more meaningful keyword strategy• Common mistakes with product pages (and how to fix them)• The benefits of local SEO

Most ecommerce retailers are surprised to discover the amount of potential profit being eaten away by questionable spend in AdWords. These hidden campaign elements aren't doing their job, but instead are wasting your money, hindering sales, and lowering your ROI.

We've prepared a quick reference guide to the top 3 reports to help retailers assess the health of their AdWords campaigns and diagnose wasted spend.

Download this quick-reference guide to discover:• Where to find your most parasitic--and your most profitable--keywords [Page 2].• How to make sure you're getting the right data, so you can make the right decisions [Page 6].• The most profitable areas to reallocate your spend (after cutting out waste) [Page 4].• A questionable spend worksheet to help you quickly calculate questionable and wasted spend in your own campaigns [Page 5].

In the guide, you'll discover built-in reports to help you:• Capitalize on your highest-performing marketing channels to get more bang for your promotional buck.• Diagnose low Quality Score by knowing your landing page data.• Improve sales funnel retention by dissecting customer navigational patterns with one unique report.• Gain further insights into your customer intentions by using a single report to target your promotions more efficiently.• PLUS: get access to the on-demand web clinic featuring a 30-minute walk-through of these reports as a supplement to the Quick Reference Guide

In this executive report, Mobile Strategies 360 editors Katie Evans and April Dahlquist explore the new technologies, how consumers and businesses are using them and what companies need to do to best prepare for this major shift in the way consumers pay.

As smartphones get bigger (literally) and other wearables gain popularity, more devices are packed with advanced technologies that make it extraordinarily easy to pay via mobile. Hence, mobile payments are soaring, and businesses in all markets need to be ready.

In this executive report, Mobile Strategies 360 editors Katie Evans and April Dahlquist explore the new technologies, how consumers and businesses are using them and what companies need to do to best prepare for this major shift in the way consumers pay.

There are more perceived risks when shopping online - from information security to pricing competition to merchant reliability. Consumers are reviewing the same product on multiple websites in search of the best service. If a visitor does not trust your site, the sale will be lost.

When the benefits of Norton Shopping Guarantee are displayed and understood by consumers they will be more confident when shopping online. Retailers will see measurable increases in conversion rate, average order value, repeat buyers and customer satisfaction. Get more details on the Norton Shopping Guarantee free 30 day trial with a complimentary A/B split test.* With a quick and easy installation process and 20x ROI pricing guaranteed, you have nothing to lose with Norton Shopping Guarantee.

Security considerations when selecting a Software-as-a-Service solution for Voice of Customer applications

Data security isn’t always a hot topic for Voice of Customer (VoC) solution providers, but with brands embracing Software-as-a-Service (SaaS)-based VoC solutions at a record pace, there is increasing awareness around the role that third-party vendors play in securely managing sensitive enterprise data at scale. While SaaS-based VoC can generate tremendous value for the enterprise, brands need to remain vigilant about privacy and security risks when selecting a vendor. This white paper is designed to educate brands about these risks and provide them with a blueprint for selecting a vendor with a robust data security program.

Loaded with facts, figures and analysis of each IR Awards finalist and winner, this FREE publication serves as a practical guide to improving your competitive performance in the online retailing space.

This First-Ever Edition Provides Profiles, Financials and Expert Commentary on all Finalists and Winners of the 2015 Internet Retailer Awards for Excellence

At last month’s IRCE show, Internet Retailer held an awards banquet honoring 10 winners out of 34 finalists for the first annual Internet Retailer Excellence Awards. Today, you can download a free copy of the Special Edition.

Loaded with facts, figures and analysis of each IR Awards finalist and winner, this publication serves as a practical guide to improving your competitive performance in the online retailing space.

This Special Edition is available for a limited time for FREE to you but only if you act now to download.

A sponsored special report, from the editors of Internet Retailer, highlighting how e-retailers can leverage some of the products and services on display at IRCE

Walking through the Internet Retailer Conference & Exhibition’s exhibit hall, it was clear that there are a lot of e-commerce technologies that seek to make life easier for e-retailers—if they find the right fit for their business.

Among the more than 600 exhibiting vendors at IRCE were technologies that eliminate the need for retailers to host their own e-commerce platform infrastructure, that help merchants retain the customers they’ve already acquired, and those that improve their ability to identify fraud.

This special report highlights a handful of the technology and service providers that exhibited at IRCE.

Google’s algorithm changes all the time. Sometimes the change is big, and sometimes it puts your website’s organic rankings in jeopardy. It’s times like these you need a solid process to weather the storm.

Google’s algorithm changes all the time. Sometimes the change is big, and sometimes it puts your website’s organic rankings in jeopardy. It’s times like these you need a solid process to weather the storm.

Download the guide for:
– Instructions for researching and evaluating potential affects of an announced algorithm update.
– A look at how to create baseline and algorithm-specific reports to track before and after the update.
– Recommended steps for influencing key stakeholders to take action.
– How to assess post-update site performance.

– U.S. mobile transactions cross 30% share: And it’s much higher for top-quartile retailers.
– Retailers who optimize their mobile sites generate many more mobile transactions than those who don’t: Optimized sites have a better conversion funnel at every stage.
– Apps generated almost 50% of mobile transactions for retailers who have made their app experience a priority: Mobile apps perform better than any other channel, including desktop.
– Cross-device usage is now enormous: Consumer use of multiple devices to make a single purchase makes up 40% of eCommerce transactions.

A better allocation of marketing resources can dramatically improve results

A new survey from Internet Retailer and Windsor Circle on retention marketing suggests that many online merchants lack the resources to collect and use data about web shoppers, especially when it comes to crafting customer retention campaigns.

This exclusive survey report gets insight on how customer information is ripe for the picking for online retailers to improve sales, but the question is "are they able to harvest it?".

Learn more about what retailers are doing now and what they can be doing better to retain customers.

While many online retailers lock down their websites before the holiday season begins, the e-retailers that fared the best during the holiday 2014 season were those that not only kept their sites running smoothly but also could make needed changes.

A new survey report from Internet Retailer and Rackspace delves in to "lessons learned" from the 2014 holiday season. E-retailers should start planning now for the 2015 holiday shopping season by assessing what role their e-commerce platform played in meeting their 2014 sales targets. According to the Internet Retailer Holiday Web Hosting Survey sponsored by Rackspace—which asked more than 150 e-commerce executives about how their sites fared throughout the 2014 holiday shopping season—proper preparation and investment is key to holiday revenue success.

Learn more about what retailers did in 2014 and how to plan for the 2015 holiday season.

This white paper discusses the role that real-time CX diagnostics play in providing unique visibility to CX and empowering teams to engage with customers to take action to reduce CX inconsistencies – while complementing the role of traditional, evaluative CX tracking.

A strong consensus is emerging around the importance of customer experience (CX). Executives across industries are investing unprecedented sums of money into Voice of Customer (VoC) programs that are designed to improve CX consistency. This white paper discusses the role that real-time CX diagnostics play in providing unique visibility to CX and empowering teams to engage with customers to take action to reduce CX inconsistencies – while complementing the role of traditional, evaluative CX tracking.

Publicly traded retailers report 26% growth in online sales during the holiday quarter. Store-based merchants are leading the way and they’re pledging to invest more to boost online and mobile sales further.

In this special report, Internet Retailer provides exclusive analysis of the holiday quarter financial results of 41 publicly traded retailers and their plans for 2015. This 4th quarter report highlights:

What's inside:
You’ve got the basics down, but every day there’s something new; more content spewing from the blogosphere, speculating about what Google will do next and how SEO is changing. This constant rush of information can cause anxiety and uncertainty among marketing teams, but embracing the principles of clear communication and understanding how search engines view your website are the first steps toward achieving lasting results with SEO.

Download this free guide to learn:

– How to implement a more meaningful keyword strategy
– Common mistakes with product pages (and how to fix them)
– The benefits of local SEO

Delays in page load times can cause a loss in conversion, fewer page views and a decrease in customer satisfaction. We'll cover everything you need to improve your speed, convenience, and conversion for success.

What's inside: SaaS ecommerce platforms are quickly replacing traditional licensed or on-premise solutions due to the cost effectiveness of the cloud. When it comes to everything else, however, that is important to your ecommerce brand, how do the biggest SaaS and licensed competitors stack up? In this guide, you’ll get a side-by-side comparison of ecommerce solutions based on security, uptime, analytics, account support and more.

Download this free guide to learn:

– The main differences between competing ecommerce solutions including uptime, security and more – The cost differentiation of deploying a cloud versus on-premise solution – The hidden costs many ecommerce solutions don’t include in their overall pricing outlines

This 32-page special edition from B2BecNews offers an inside look at how many of these portals operate, and how companies can incorporate them into their B2B e-commerce strategies. Plus, an executive profile on a leading B2B company and their global expansion plans.

B2BEcNews is proud to announce the launch of their quarterly publication, this first edition takes an extensive look at the growing industry of B2B web marketplaces.

Portals to Business: Amazon and the rapidly evolving world of B2B web marketplaces

A brave new world of B2B online marketplaces has emerged with dozens of portals, ranging from Amazon Business to Tradegood.com and Kinnek.com, for buying and selling goods ranging from industrial equipment and supplies to apparel to business software applications.

This 32-page special edition from B2BecNews offers an inside look at how many of these portals operate, and how companies can incorporate them into their B2B e-commerce strategies. Plus, an executive profile on a leading B2B company and their global expansion plans.

Building trust is the difference between a summer fling and a lifelong romance. Make e-commerce in 2015 a 'summer of love' by showing your commitment to customer privacy, shopper confidence and consumer support with Norton Shopping Guarantee.

The Federal Trade Commission reported over 332,000 consumer complaints due to identity theft, making it the top complaint in 2014. And more than 550,000,000 identities were exposed in 2013 due to data breaches. No wonder consumers still get a shiver of anxiety when they shop online. In fact, people abandon more than two-thirds (70%) of online purchases due to a lack of trust.

The Norton Shopping Guarantee addresses online shoppers' concerns about identity theft, merchant reliability and getting the best price. It also helps merchants achieve their revenue goals by increasing repeat business, increased conversion rates, higher average order values and fewer returns and chargebacks.

Building trust is the difference between a summer fling and a lifelong romance. Make e-commerce in 2015 a 'summer of love' by showing your commitment to customer privacy, shopper confidence and consumer support with Norton Shopping Guarantee.

As an industry pioneer in using Artificial Intelligence (AI), Kount has applied Machine Learning to fraud prevention since 2007.

AI does a number of things extremely well—for example, processing data at speeds far beyond human capability, exploiting in real-time the "network effect" of massive amounts of data, and finding patterns within a defined frame of reference.

Fraudsters, however, are by definition rule breakers. As thinking humans, they can quickly adapt to move outside an established frame of reference and change tactics in an attempt to thwart AI.

That’s why human insight is the other necessary component of fraud prevention.

This human element is vital to enhancing AI, so that working together, the two disciplines help merchants get the maximum amount of sales with the minimal amount of fraud. Quickly, easily, and with least amount of effort.

The eBook offers a detailed guide to creating a consumer-focused assortment including tips on how to determine what customers want and why certain products are in demand, how to identify assortment gaps, how to make pricing decisions, and when to add new products to capitalize on consumer demand.

Do you have what your customers want? In today's competitive landscape, retailers must focus on more than just price to drive sales and grow their business – they need to consider their customers when developing a unique product assortment. Ugam, a leading provider of retail intelligence solutions, recently published "5 Questions to Ask When Developing Consumer Oriented Assortment," a complimentary eBook that offers a step-by-step guide to building a unique assortment that corresponds directly to what your customers want, using real-time data sources to collect competitor information and consumer demand signals.

The eBook offers a detailed guide to creating a consumer-focused assortment including tips on how to determine what customers want and why certain products are in demand, how to identify assortment gaps, how to make pricing decisions, and when to add new products to capitalize on consumer demand.

Are you keeping track of these 20 top metrics? Find out why you should be...and how.

It’s been said that knowledge is power. That’s certainly true in business—and with new technologies such as big data providing more accurate insight than ever (collated, calculated and combined from numerous reliable sources), there really is no excuse for ignoring valuable company and industry data.

Read on to discover our top 20 key commerce metrics, and why they should matter to you. Then, discover how you’re doing, and learn to survive and thrive using this newfound knowledge…and power.

Marketers now have the ability to easily use customer data, such as purchase and browse history, in ways that will motivate their customers into action. Coupled with engagement data and the latest automation technology, these messages can be completely personalized to each customer.

Marketers now have the ability to easily use customer data, such as purchase and browse history, in ways that will motivate their customers into action. Coupled with engagement data and the latest automation technology, these messages can be completely personalized to each customer.

More than 600 vendors will be exhibiting at IRCE, in an exhibit hall spanning 250,000 square feet. That's a lot of vendors covering a lot of space. To provide a measure of direction, this special report highlights a handful of those technology and service providers.

A special report on a selection of IRCE 2015 exhibitors and the technologies and services they provide e-retailers

Technology is at the heart of every e-commerce business, from the e-commerce platform that keeps a site up and running to the warehouse technology required to get an order picked, packed and out the door to the shopper. The fast clip of technology modernization keeps making applications smarter, faster, more accurate and often more cost-effective for retailers. Shopping for technology and services is among the reasons why more than 10,000 e-retail executives from around the world attend the Internet Retailer Conference & Exhibition, which takes place this month in Chicago.

More than 600 vendors will be exhibiting at IRCE, in an exhibit hall spanning 250,000 square feet. That's a lot of vendors covering a lot of space. To provide a measure of direction, this special report highlights a handful of those technology and service providers.

If you’re looking to significantly increase your online revenue, personalized product recommendations are the way to go. Average order values can increase 50%, conversion rates can increase 150% and revenue can increase 300%. Check out our latest tips for effectively leveraging relevant recommendations.

If you’re looking to significantly increase your online revenue, personalized product recommendations are the way to go. Average order values can increase 50%, conversion rates can increase 150% and revenue can increase 300%. Check out our latest tips for effectively leveraging relevant recommendations.

Digital Marketing: Are You Ready to Go Agile? (SAS Best Practices paper)

How is your organization adapting to the customer-centric digital landscape? Unlike the one-way conversation marketers had through traditional media, digital channels have given customers a voice to engage with each other and the companies they do business with. So how do marketers break back into the conversation?

This white paper explores how organizations can shift their thinking to meet both the challenges and opportunities of marketing in the digital age. It addresses how making strategic decisions on audience, content and platforms is critical to message success. It offers best practices recommendations for developing more adaptive and relevant digital strategy.

Download these free email marketing how-to guides and set up automated Welcome, Win-Back, Best Customer, Post Purchase Thank You, and Replenishment campaigns, as well as how to segment your customer list. Guides include case studies, step-by-step instructions, and more.

Download these free email marketing how-to guides and set up automated Welcome, Win-Back, Best Customer, Post Purchase Thank You, and Replenishment campaigns, as well as how to segment your customer list. Guides include case studies, step-by-step instructions, and more.

Best practices on deploying turnkey technology and "one-step shop" value-added services, enabling US sellers to seamlessly sell products directly to online shoppers in China without a local entity, operations or warehouse.

– What industry experts have to say about B2C "cross-border" eCommerce GOLD RUSH.
– How to run efficient "cross-border" eCommerce operations, marketing and customer service in China.
– Tips and tricks to China online shoppers likes, dislikes, and what type of products they want to buy online.
– Insights on how to select a right 3rd-party Service Provider, offering turnkey ecommerce solutions and services with proven track records.
– Best practices on deploying turnkey technology and "one-step shop" value-added services, enabling US sellers to seamlessly sell products directly to online shoppers in China without a local entity, operations or warehouse.

This exclusive Internet Retailer research report, commissioned by FedEx, examines how the savviest retailers in Internet Retailer’s Top 1000 are getting goods in the hands of their customers most efficiently.

Practical advice and best practices on how successful e-retailers achieve fast fulfillment, on-time shipping and superior customer service

This exclusive Internet Retailer research report, commissioned by FedEx, examines how the savviest retailers in Internet Retailer’s Top 1000 are getting goods in the hands of their customers most efficiently.

This report provides examples of the best practices that today’s top web retailers use to anticipate their customers’ order fulfillment and delivery needs, and adapt their fulfillment and delivery tactics accordingly.

Are you experiencing higher than normal chargeback rates? You might be getting hit by fraudsters and not knowing it. That’s because it can take 60 – 90 days or more for chargebacks to be reported to you, making timely fraud detection nearly impossible. Worse, it exposes you to long-tail losses that can roll on for months, negatively affecting your bottom line.

In this eBook, we describe six warning signs of fraud and how chargeback lag distorts your profit and loss reporting. Discover the key capabilities your fraud prevention solution needs to detect and shut down fraudulent chargebacks immediately – before they overwhelm you.

B2C and B2B organizations agree that both product-centric and brand-focused content are essential to delivering a complete digital experience in today’s omnichannel retail environment. However, content can only be relevant when the context of the customer’s experience is part of the equation. In this paper, we will examine five components critical to delivering the ideal digital experiences, including content, customers, and context.

Awareness and protection help prevent phishing and spoofing in email marketing

With dozens of retailers both large and small suffering from the effects of cyberattacks in 2014, the security experts at Agari and Neustar recognized that marketers would require a new kind of authentication service.

Agari and Neustar have teamed up to create a new way to spare internet retailers from potentially devastating cyberattacks. The two web-security companies are teaming up this year to help fend off cyberattacks that caused nearly $12 billion in lost sales for 1,500 brands in 2014. The combined service provides a brand with a global overview of all emails sent on their behalf, and a means to block fraudulent emails to their consumers.

As the commerce platforms of the past begin to commoditize and feel the pressure of open source alternatives, the value in commerce operations comes not from implementing and maintaining the transaction engine but from building a compelling customer experience layer, using new capabilities that transform the classic shopping cart model to one with sophisticated personalization and multimedia and cross-platform capabilities.

In this ebook, we’ll look at the trends sweeping over the commerce landscape and show you how you can take advantage of the content and commerce combination to sell your story.

Satisfaction guaranteed: why a little reassurance goes a long way in e-commerce

Seventy percent of Americans are seriously concerned about identity theft. More than two thirds of online shoppers don't complete their purchase because of price. In the world of e-commerce, you need a targeted web strategy to ensure you’re offering customers the reassurance and guarantees they need to browse and buy confidently. For online merchants and customers alike, it's satisfaction guaranteed.

A sponsored special report on the technology that's helping transform business-to-business e-commerce

The Internet is changing the way that business-to-business suppliers do business.

B2B buyers want to be able to connect with their supplier anytime, anywhere, using any device. They also expect their suppliers to provide many of the features found on consumer-facing e-commerce sites, such as site search, mobile-optimized websites and personalized shopping experiences.

Even so, B2B buyers have very different needs than consumers buying on retail sites. Take personalization. Rather than expect a retailer to know a shopper’s brand and product preferences, B2B buyers expect suppliers to tailor the online buying experience to their company’s needs, just as a field sales representative would do offline.

This special report explores the technologies B2B suppliers can use to drive sales online.

This Special Report sponsored by Insite Commerce, Magento, WebLinc, Trust Pilot, and Oracle.

A sponsored special report on what e-retailers can do to increase the effectiveness of email messages read on mobile devices

Consumers are increasingly viewing email on mobile devices rather than on their personal computers. That poses new issues for marketers—some of which are seeing up to two-thirds of their emails opened on mobile devices. In particular, they have to figure out how to capture and hold the attention of consumers who are on the go.

As email opens shift to mobile devices, marketers have to think about how to make their messages relevant, timely and intriguing enough to entice a consumer to open them. That may mean engaging consumers via lifecycle email campaigns that address customers’ needs as they evolve. For instance, they might send a shopper that has just completed a purchase an email thanking them for their purchase or send replenishment reminders for such products as printer cartridges, cosmetics, coffee or other items a consumer buys on a regular basis.

This special report explores the techniques and technologies marketers can use to engage mobile shoppers via email.

Get everything you need to know about mobile shopping in a single resource.

The Definitive Guide To Mobile Shopping: Learn, Plan, Invest, Execute has been developed with the needs of every team in your organization that touches mobile in mind:

– We analyze the scope and growth of the mobile shopping economy for C-suite members
– We provide concrete guidance on developing and integrating your mobile strategy for your marketing team
– We present the critical questions you need to ask when choosing a mobile solution and solution provider
– We deliver proven best practices to support your designers and developers in creating an optimal mobile shopping experience

With customers making seamless use of a variety of retail channels, merchants will need to take a new look at how they access and manage inventory. Retailers need to have the flexibility and transparency to capture cross-channel customer demand, and meet it with any available inventory, no matter where it's located, and fulfill the order in the way the customer prefers.

This white paper will discuss how to achieve inventory transparency across the supply chain to deliver real-time information and a perfectly executed customer experience.

From a review of 25 of China’s major retailers and insights from 250 Chinese shoppers, Worldpay's new research offers insight into 7 of the key concerns Chinese shoppers have when completing a purchase - and deciding whether to become a repeat customer.

Worldpay's new research offers insight into seven of the key concerns Chinese shoppers have when completing a purchase—and deciding whether to become a repeat customer.

We reviewed 25 of China's major retailers and interviewed 250 Chinese shoppers to help retailers prioritize where to adapt the shopper experience.

This new research will help you:

– Optimize every stage in the shopper journey from homepage through to confirmation
– Discover what Chinese shoppers really look for in an online buying experience
– Find out if you're you doing enough to minimize drop-outs and maximize conversion

In this 17-page special report, the mobile executives at two top retailers, a health care organization, a travel company, and an entertainment leader share their mobile app secrets, detailing the features and functions that businesses serving consumers today must have to succeed.

Top executives at Shazam, Target, Airbnb, Rent The Runway and iTriage map out key features of highly successful mobile apps, which dominate consumers' digital time.

Consumers spend 52% of all digital time within a mobile app. More than ever, retailers and other businesses must know how to craft a mobile app that meets customers' needs and sells products.

Leading organizations in many industries have learned quite a bit about what makes a great mobile app, satisfying their customers. Retailers can learn from these businesses about what makes a remarkable and "sticky" mobile app.

In this 17-page special report for readers of Internet Retailer and the new Mobile Strategies 360 (which will launch in May), the mobile executives at two top retailers (Target Corp. and Rent The Runway), a health care organization (iTriage LLC), a travel company (Airbnb Inc.) and an entertainment leader (Shazam) share their mobile app secrets, detailing the features and functions that businesses serving consumers today must have to succeed.

Ecommerce marketers are getting spread thin by emerging technologies and new potential customer touch points. This means that your brand's SEO, checkout and email experiences must be congruent with consumer preference and leading industry trends. Use this guide to improve your marketing efforts, lower spend and increase conversion for your online store.

Download this free guide to learn:

– How to optimize for mobile and local SEO – Tips and tricks to increase conversion and decrease abandoned cart – New trends in email marketing and the importance of situation-based messaging