GM revitalizes Cadillac by harnessing the '&'

AUTHOR(S)

Garfield, Bob

PUB. DATE

November 1999

SOURCE

Advertising Age;11/22/1999, Vol. 70 Issue 48, p49

SOURCE TYPE

Trade Publication

DOC. TYPE

Article

ABSTRACT

Evaluates an automobile television advertisement for General Motors' Cadillac division from D'Arcy Masius Benton & Bowles. Attempts of Cadillac to lower the age of its buyers; Speculation on Cadillac sales; Details of the ad.