first direct agrees naming rights deal at Leeds arena

LEEDS Arena is be named the first direct Arena under a five year sponsorship deal agreed between the Yorkshire-based bank and stadium operator SMG Europe.

The 13,000 seat venue opens in July.

The agreement is the first major sponsorship the bank has undertaken in its 24 year history. Mark Mullen, chief executive of Leeds-based first direct, said: “This is a really exciting move for first direct. Leeds is the city that has made us who we are and we’re thrilled to be able to support such a major develo......for the full story register now for free or login below...