How to Create a Digital Marketing Plan for Your Small Business

Does the very thought of a digital marketing plan make your head spin?

It’s time to bust this myth once and for all. Digital marketing isn’t as complicated as you think. You’re a natural marketer and you don’t even know it!

You’ve already conquered your first marketing challenge – you have a product consumers’ want. Your next challenge is to get on their radar.

Start your marketing journey with these quick and easy strategies.

Power Up Your Website

Your website is a marketing machine. The first step of your digital marketing plan should unleash its potential.

Start with a user experience (UX) design that retains visitors. High bounce rates are directly related to poor user experience. Easy navigation, user-friendly checkout, fast loading, and design harmony are just a few hallmarks of good UX design.

“Less is more” applies to marketing too. Keep your content fresh and clear. Always research the latest digital marketing trends to learn what consumers at large think.

Remember these content types as you craft your strategy:

Taglines and slogans

Quality product descriptions

Web copy

Blog content

Whitepapers

Case studies

Free eBooks

Video content

Social media posts

Don’t be afraid to color outside the lines and take risks with your content. You’re a small fish in a big sea of digital marketing. Look at past viral content marketing campaigns to inspire your own.

Social Media Marketing

Speaking of taking risks, let’s talk about social media. With over 3 billion social media users worldwide, you’d be crazy not to include social media in your marketing plan.

But stop before you tweet. Screenshots are forever. Social media has the potential to make your break your business.

Stay away from the offensive, but don’t shy away from being funny. Check out Wendy’s Twitter account for a clear example of how to get this right.

Once you step into the rapid-fire world of social media, you’ll be happy to have a content plan by your side. Make sure you have status updates, tweets, Instagram posts, and pins ready to go! You can schedule these in advice using social media management tools.

A Results-Driven Digital Marketing Plan

Data has completely changed marketing. You now have unprecedented insight into your own customers’ behavior.

Tools like Google analytics and search console give you an inside look at how visitors interact with your website. Google Adwords tracks which PPC campaigns convert the best. Plus, every major social media network provides analytics to users.

Nearly every digital marketing strategy has an analytics tool to match. These are more than just tools in your marketing belt, they allow you to fix and fine-tune your campaigns like never before.

Grow Your Visibility

Your last step is to take action. Use these tips to craft, implement, and analyze your first digital marketing plan.

This is just the start of your marketing journey. Keep improving on your first marketing strategy with the latest industry tips and trends.