An exploratory journey on the edge of newspaper evolution

What she said June 2, 2008

I’ve written about David Cohn, from BeatBlogging.org, before. Today he has posted a video interview with Beth Kanter, a star in social media adoption among non-profits. In the video, Kanter outlines her “cute dog theory.”

It’s a darn good and succinct description of the process that Content Ninja is pursuing. And Kanter articulates it much better than I have to date.

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3 Responses to “What she said”

It’s an interesting outline of how to go about the process. What we need to do is identify the right niche issues, projects, etc. to build on. Start with a small community, maybe a part of a larger community, and beging the foundation there then keep building, but with planning. There are, IMHO, many health-related niches that could build community now and perhaps then in the future expanding or merging with other healt related communities.
Want and example of a successful social community (may not have the IM feature but talk about bringing people with similar interests together) check out Ravelry. Go ahead and giggle at the fact it’s knitting-related, but they have over a million – I think – beta testers with a waiting list growing every day.
We need to grab those niche opportunities — or ones that can become niche opportunities – and begin cultivating and nurturing them now not 6 or 8 months or a year from now after the initial enthusiasm has wilted from neglect or been committeed to death.
For example, I still think a kidney failure niche product could start building from the micro to the macro problem, start with the pebble and let it ripple out.
Kathy Alter