The football marketing blog

Hi guys, Another article about Puma today. Tottenham Hotspur and Puma launched a great marketing activation for the Spurs 2011-2012 Home kit season: Guess The kit on Facebook. This social media platform is definitely the prefered one for sports manufacturers.

Compelling way to reach out to fans and involve them smartly to their beloved home kit. On Facebook, fans are supposed to guess the 2011-2012 THFC kit, and everyone is enjoying doing so.

The page also includes an exclusive behind the scenes video showcasing PFA Player of the Year Gareth Bale and England international Peter Crouch working on their own designs.

Spurs fans are taken to a dedicated ‘Kit Creation’ page allowing them to choose the colour, pattern and collar size of the shirt – with each design easily shared with friends via Facebook or Twitter. [Source: Sport industry Group]

Really like the idea, the new kit reveal and photoshops are one of the biggest features of club forums and with this they have opened it up to a new audience.
I am a bit surprised though, I though spurs and puma had fell out after Under Armour leaked next season spurs shirt.