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SodaStream, which reported a 51% sales increase in 2012, to $436 million, seems poised for even greater growth as CEO Daniel Birnbaum touts the financial and economic benefits of the soda-making machines. He has been running the company since 2007, trimming expenses and creating a sleek machine called Pure that retails for $130.

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SodaStream unveiled a prototype for its SodaStream Mix system, a cloud-connected carbonating machine with the ability to create cocktails. The new product follows a shift by the company, which saw U.S. revenues fall nearly 50% last year, away from sodas to flavored sparkling water.

Sodastream is trying to shore up shrinking U.S. sales of its machines and carbonation tanks by offering flavorings that can be added to sparkling water in an effort to appeal to consumers interested in a healthful alternative to sodas. "There is a blurring of the space between soda and water, and we're in the perfect position to capitalize on that," said CEO Daniel Birnbaum.

SodaStream said it increased quarterly U.S. sales of its soda-making machines by 60%, to 312,000. The market is far from saturated, and the company is benefiting by partnering with other brands and by the psychology of consumers, who buy the machine and then have an incentive to buy syrups and carbonation canisters for it.

Israel-based carbonated drinks machine company SodaStream said 25% of Italian households will have a SodaStream machine within a few years. "Globally we are changing the way consumers do beverages around the world and Italy is very much part of that revolution," said chief executive Daniel Birnbaum.