Archive for February, 2012

In the world of business and marketing, “strategy” is frequently used, yet rarely useful. For all of our strategy statements, strategic roadmaps, corporate strategies, launch strategies, innovation strategies, and on and on and on, the ideas that we label as strategy fail to effect meaningful change.

The problem is not that strategy as a concept fails us, but rather that we don’t really understand what strategy is.

As a student of strategy, I’m trying to figure out what strategy means to me, and how I practice it in my work. My hope is that by being able to explain it (or at least understand it clearly myself), I will be better able to develop strategies for others that are clear, insightful, and effective. I want to become a master at creating strategies that inspire action.

Here’s where I’m starting…

Strategy is the practice of figuring out the best way to get from here to there.

Read the rest of the post and check out the infographic over at Undercurrent.com – What is Strategy?