by Jim Muttram

Lessons from this morning

It is quite revealing that all three of the businesses we have heard from this morning have built their businesses through partnerships and licensing. These are things which traditional media companies find really, really hard.

For example Healthline is building out a vertical ad network where they traffic targeted ads to the network of sites they partner with. I wonder whether this is something which Flightglobal.com and our other bigger vertical sites shouldn’t be considering.