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Effective brand strategy is what makes you associate something as simple as the color red or an illustration of a piece of fruit with a business or purchasing experience. It turns consumers into diehard fans and has people saying, “Oh, we’re an insert-your-company-here family.” Your brand makes a connection between you and your customer, explaining your personality at a glance. It’s the handshake that introduces you and the reason they keep coming back.

Your brand isn’t just your logo—it’s the thoughtful representation of your identity consistently applied in all of your marketing materials. With the right guidance, it can be extremely powerful.