PR advice for the Balloon Boy family

With even defense lawyer David Lane acknowledging that charges are likely to be issued soon in the Balloon Boy saga, Richard Heene and the rest of his clan have stopped saying "yes" to every media interview request -- and that's probably for the best given the mistakes the family made before zipping their lips. A blog from SE2, Eric Sondermann's Denver-based PR firm, points out some basic mistakes in the Heenes' first attempts at communicating their message by way of six tips they clearly didn't follow:

1. Credibility matters. If this whole embarrassing debacle was truly not a publicity stunt, don't spend your first 24 hours being interviewed on every possible national news program.