Balala says priority must be on fixing and refreshing the country’s tourism product and re-invigorate its engagement with current markets both locally and internationally.

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While speaking at the unveiling of the National Tourism Blueprint 2030 – which aims to increase the number of foreign visitors coming to Kenya to 4 million and the number of domestic tourists to 26.4 million by 2030 – the Cabinet Secretary urged County Governments to work on incentives for their tourism products, to attract tourism.

“We cannot do business as usual. We will become a dinosaur,” Balala said.

“If you think you have a good tourism product and you do not have the enabler supporting that product, then we as a government cannot market that product for you,” Balala said.