Be In The Know Blog

The keywords "lawyer" and "attorney" are some of the most expensive in the PPC business. That means every misstep in your next ad campaign can cost your firm hundreds or thousands of dollars in missed leads.

That doesn't mean you shouldn't use PPC ads — they're one of the most effective ways to reach potential clients when they need you most. Follow these tips to design your next campaigns right down to the granular details so clients find you at the right time and place.

Pinterest is often overlooked as an advertising platform, but the virtual pinboard has 250 million active monthly users. It is hugely popular for people seeking inspiration for weddings, cooking, fashion, home renovation and more.

Given its widespread use in sparking creativity among users, Pinterest is perfect for promoting new brands, products and ideas.

Lifestyle brands not advertising on the platform are missing opportunities for customer acquisition.

Today we wrap up our Social Audience Targeting series looking at how to best create a social campaign within Pinterest.

Twitter has 328 million monthly active users with over 500 million tweets sent each day. It offers a plethora of targeting options that are similar to Facebook's ad platform, but also has the ability to do keyword, event, and TV targeting. In today's Audience Targeting Social series, we're looking at how to capitalize on the enormous activity to capture ROI.

LinkedIn is the world's largest professional network with 260 million monthly active members and 8 million business pages. This is where B2B companies can shine. The network is designed specifically for business networking and is a great place to advertise business solutions, higher education and recruitment. LinkedIn reports that four out of five of its members drive business decisions.

As we continue in our Social Audience Targeting series, we're sharing the building blocks for LinkedIn social campaigns that can deliver results for your business.

Facebook has more than two billion active users every month Instagram and Messenger each have more than one billion monthly active users. With so many active users across social platforms, it means there is something for everyone. Facebook owns Instagram and Messenger, so the targeting capabilities are very similar, and brands can run fairly seamlessly across both.

However, to truly get traction with your social marketing plan, you'll need to understand how to best leverage the targeting options and ad formats available.