Reaching the Pot of Gold: How Investments in Analytics Are Paying Off

This entry was posted by Iluminada Anderson on March 6, 2014 at 11:27 am

Perhaps most importantly, marketing analytics tools pay back $10.66 for every dollar invested. Investments in data access, which is a significant hurdle for many companies, yields results. A 10% increase in data accessibility translates into nearly $66 …