Making the most of your exhibition: tradeshow followup

Taking part in an overseas exhibition can be a great way to generate international interest in your products and new develop export business. DIT has put together a three part guide to trade fairs and exhibitions to ensure you make the most of this valuable experience.

In part three of this three part guide, here are some practical tips to tidy up all loose ends at the event’s conclusion, and also some ideas and thoughts for you to capitalise on the event experience and ensure it was time and money well spent for your business.

At the end of the event

Make arrangements for re-shipment of unsold exhibits and in particular ensure goods imported ‘in bond’ are re-exported or are dealt with in accordance with other local Customs requirements.

Ensure a responsible member of your stand staff has adequate local currency to settle local accounts and pay any charges that may be levied by the authorities before leaving.

Consider that one member of staff remains available for up to 24 hours after the event closes to develop contacts made at the exhibition, analyse all serious enquiries and follow-up, assist your local representative (if you have one) with sales training/further product development and maximise the benefit of the opportunities identified at the exhibition.