M/W 3:45–5:05 | section SIX | intro to graphic design | Renée Stevens

Wordmarks

The wordmarks that I feel are very successful are from IKEA and Tropicana. I really like the simplicity of IKEA’s logo but at the same time, it’s blue and yellow background is very eye catching. IKEA’s typeface is also very modern, bold, and yet simple. I think these qualities are very consistent with IKEA’s image since the company is best known for its modern and simple furniture designs. Another wordmark that I feel is very successful is Tropicana’s original wordmark. I really like how easy it is to read the letters in its logo and the green gradient used. The green letters become slightly darker at the bottom and I think this creates a stronger presence for the wordmark. In addition, the dot on the letter i is in the form of an orange leaf which again adds a sense of authenticity to the brand because the company is best known for its orange juice.

Lastly, a really unsuccessful wordmark would be Gap’s most recent attempt to redesign its widely known logo. The attempted newer logo looks very cheap and doesn’t relate to its brand at all. In my opinion, it’s new logo looks more like a logo for a computer software company than a clothing company. I also don’t understand what the purpose of the blue square is for and I also hate the boring typeface used.

What's due next on the blog

This week you will need to post a summary of the things you learned. In it we want you to include what you think was most beneficial about the class, what information you will use as you further your career, what you think could be improved upon, what you learned that stands out the most, and what you like most/least about the class.
>> due by 02nd May at 11:59pm---------------------------
Last week you needed to post an image of your favorite website. You needed to not only describe why you like it best in terms of design and content, but also explain how they lay it out and how it helps with navigation.
>> due by 25th Apr at 11:59pm---------------------------