Not All Consumers Want Everything Connected

News. IoT predictions have been soaring, but the last year they have taken a turn. May be your customers aren’t ready for them yet and they simply don’t want smart features. Ask them and consider the economics, before you invest heavily in IoT.

Just because you can make something with IoT technology doesn’t mean people will want it. Such are the learnings from a smart fan producer, who initially made to fans, one smart and more expensive (40% chose that) and one not-smart. As they decided only to make one smart, they realised that only half of the customers actually used the smart features and that quality and aesthetics count more, according to Harvard Business Review.