Designed to look alive, feel alive, and taste alive, Gulp! lures have been proven to catch significantly more fish than plastics and live bait. Gulp! lures release over 400 times more scent than other plastic baits, leaving an intense scent trail that fish can sense from much farther away. This perfect combination of shape, color, scent, and size emulates natural forage critters to trigger more strikes than any other bait on the market. Gulp! is 100% natural and biodegradable.