According to Mr. Takashi Yasuda(fr. Sony). Sony believes that the Alpha 99 is well positioned to compete in today's market and that they have no intentions of adjusting prices. However, he also added that it is the market in the end that will decide if the price is correct.

TBH. I wouldn't cry over 300.00 myself, though I can't help but feel as though the A99 would be a better buy at/or around $2200.00 than the current list price of $2800 shown today. - but that's just me I guess.