10 Signs You’ve Been Commoditized

In his article "How to Escape the Commodity Trap," Mark Coudray details how and why things become commodities, and how to prevent your business from becoming commoditized. Here, he discusses signs that your business has already become one.

It happens to every business, in a cycle that’s taking place more rapidly now than ever before. I’m talking about being commoditized, when buyers lump your company in with every other player or poser in your market. Customers don’t know any different, and that’s the problem.