Producing a video can be a bold, expensive move for a startup. On paper, this one wasn’t cheap. It took a weekend of filming in Los Angeles and Beverly Hills with a full film crew: director, cinematographer, editor, visual effects pro, voice-over pro, stagehand and three actors. Giguiere wrote the script, and thanks to a “bro” deal through a connection ended up paying under $10,000 for the finished product.

Unlike the industry’s heavyweights, AgentPair doesn’t have the funds to get this on TV, regional or national, but it plans to execute the bootstrap marketing play of featuring it on its website, through partners, and through targeted ads on social media, including Facebook and Twitter.

AgentPair competes with a flock of other “uber of” real estate apps aiming to give homebuyers on-demand access to the homes they want to tour now, including Curb Call and HouseCall.

Across the country, nearly 4,000 agents are currently using AgentPair, Giguiere said.

The firm’s new branded feature allows firms to completely brand the app for a setup fee of $149 and $19 per month per agent.