FAO Schwarz launches baby line

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WAYNE, N.J. FAO Schwarz announced the launch of a distinctive line of baby items marketed under its brand name, building on the company’s legacy as a purveyor of timeless toys, gifts and collectibles. The line is available now at FAO Schwarz Fifth Avenue, in specialty boutiques in Babies“R”Us locations nationwide and online at FAO.com and Babiesrus.com.

“The FAO Schwarz brand has long been synonymous with quality and innovation. We believe that The Baby Collection from FAO Schwarz is a natural extension of the timeless product offerings it is known for and will further build on the brand’s trusted reputation and signature style,” said Karen Dodge, SVP and chief merchandising officer for Toys“R”Us.

The collection includes more than 130 items ranging from decor to food-preparation items priced between $$9.99 to $249.99.