Seven year old Charlotte Benjamin pointed out a major fault that Lego made with its dolls: "I don't like that there are more Lego boys and hardly any Lego girls," she wrote in the letter that she sent to The Lego Group earlier this year. "Today I went to a store and saw Lego in two sections, the pink (girls) and the blue (boys). All the girls did was sit at home, go to the beach and shop and they didn't have a job, but the boys went on adventures, worked, saved people and had jobs - they even swam with sharks! I want you to make more Lego girls and let them go on adventures and have fun, OK!?!"

The company had a gratifying response for Charlotte: at the beginning of August the toymaker came out with its first model set featuring female scientists. The three tiny plastic figures - a paleontologist, an astronomer and a chemist- were designed by a real scientist, geoscientist Ellen Kooijman, who created a research institute on a Lego Idea Platform which allows anyone to share their concepts and collect online supporters. Women scientists toys pleased young girls, but also teachers and psychologists, who believe that toys like this could help young girls to imagine themselves in that role and that these toys can convince more women to choose the field of science in the future.