In the words of the pressie: "Made for Each Other is about that brilliant moment where two worlds collide to make an even greater whole. [...] Much like Dips and Chips, when our two heroes meet you just can't help but smile."

In this spot, a well-meaning little firesprite chars everything he touches -- until he finds unlikely harmony with a giant blanket on a windy day.

I realize how insane that sounds, but really, it's cute, and in keeping with the chip/dippy happy-ever-after we saw in the previous spots ("Sockets" remains our favourite).

You've gotta love when a butterfly says, "It's up to you to help the planet. And if you don't, well, I'll rain an assemblage of caltrops down on you like Greek fire." Which is why we love this new TDA Advertising-created campiagn for 1% For the Planet.

The organization urges people to buy from its stores and urges businesses to sell their wares through the store. One percent of every sale goes to environmental causes

Hmm. Maybe Agency.com watched this David&Goliath-created Kia Soul commercial and heeded its tagline before they debuted their Skittles work. In this commercial, we see the mundane lives of frustrated hamster going about their daily routine played out until a group of hamsters have found...wait for it...a new way to roll pull up in a flaming red Soul. Sweet.

If you ever have one of those days where you wake up and lament that you've given your life to something as banal as advertising, just watch "Singing Fish" and you will laugh -- because this industry is so completely insane.

Way to go, Arnold. Your efforts made us choke on a cherry tomato -- and we weren't even out of our "Don't-fuck-with-me" state yet. (Take it from us: there's nothing worse than nearly gagging to death after spending the morning mean-mugging everyone who could potentially save your life.)

Arnold says "Singing Fish" has generated about 50,000 YouTube hits since Friday. Still more surprising: in that handful of days it's already seized the imaginations of really bored suburban kids.

Check out how nonchalant the McD's staffer is though. McDonald's employees must just be used to being randomly serenaded.

For better or worse, Diesel knows how to seize attention. ("Pete the Meat Puppet" is STILL stuck in our heads, and there's no way on earth we can ever unwatch "XXX SFW.")

But its gaze-gathering talents aren't strictly 'net-based. To draw mass appeal to the grand opening of its Five on Fifth (Ave.) location, the label balked at the notion of a one-night celebu-fete. Too bland. Not exclusive enough. Instead, it threw together a hodgepodge of quirky personages -- think Mad Hatter's tea party for grownups -- and held multiple dinner parties at its storefront window.

After watching this McCann Erickson Dublin-created commercial for Heineken which chronicles the life of a Heineken bottle as it falls from its perch atop a bookshelf, we have a new appreciation for the lowly bottle of beer. And, as this commercial would have us believe, it's not just beer. No, no, no. Notat all. It's blood, sweat, tears, love, determination and all sort of other legendary stuff the Mythical Gods of Beer would have us believe

While not entirely reminiscent of the Caddyshack candy bar in the pool scene, this JWT London-created commercial for Nestle does remind one of the pool poop queasiness that scene so brilliantly captured.

OK, enough bathroom humor. It would be pretty cool to skate through a pool filled with chocolate colored ballons

Hoping to distract people, if only for a few moments, from the rampant financial ruin surrounding us, Credit Unions of Washington is out with a few "Financial Chaos-Free Moments" providing peaceful interludes and a respite from the crumbling financial world wreaking havoc in our world.

And yes, figure prominently into the equation as prime distractors fom reality in a serious of :15 television commercials. Created by Seattle-based Big Bang Electrical, the campiagn also includes newspaper and radio.

And you know what? Who care how creative or uncreative these are. We'll take anything. ANYTHING to lull us into a false sense of hope.