Besting FIFA 10's achievement last year, FIFA 11 has now become the "fastest selling sports game ever," according to EA. The publisher's internal estimates project the latest entry in the footie franchise has sold 2.6 million copies across Europe and North America since last week's launch.

EA estimates that FIFA 11 has grossed more than $150 million at retail so far, with "sell through" determined to be up 29 percent over last year's iteration. The publisher wouldn't break down regional numbers when we asked, but we did learn earlier this week from Chart-Track's UK retail charts that FIFA 11 had the third largest "combined format" debut of any game ever.