Blog: news, events and ongoing stuff.

In March we were in Germany and made a stop in the city of Hannover to attend the mega event of Information Technology, CeBIT , presenting the talk “Leveraging E-commerce with Enterprise Social Networking”.

This time, we were reflecting on the evolution of Social Software and how it combines with the E-Commerce to win engagement and shopping experience of users, but mainly speaking about the new trend of shared purchases that lead WE-Commerce. These business concepts are predominant in Europe and it is expanding at a rapid pace. It was amazing to see the huge number of entrepreneurs who are focusing on technologies “Mobile + Social” facing the promise of boom in the coming years.