‘The Kitchen Equipment & Technology Exhibition Middle East 2014’

November 25th, 2014

No matter how talented the chef, if your kitchen isn’t designed and equipped for functionality, practicality, efficiency and comfort it just doesn’t work. That’s why those in the know have already pencilled the 8-10 December into their diaries; for on these three days thousands of visitors will be pouring through the doors of the Expo Centre Sharjah in order to attend the Kitchen Equipment & Technology Exhibition Middle East 2014.

The only show in the region that is solely dedicated to commercial kitchen equipment, this is one event you should not miss, as the CEO Mr. Saif Mohamed Al Midfa explains: “There is nothing else like it in the Middle East; we will have in excess of 30 major exhibitors from as far afield as Italy and France, and they all concentrate solely on kitchen equipment. We do not show people how to cook, but focus on technology and how it can be used to improve results and help to boost profits.”

There will be plenty to see at the exhibition this year too. “One of the highlights will be the Chef’s Tech Arena,” says Mr. Saif Mohamed Al Midfa, “which will offer valued-added services for both exhibitors and visitors. Exhibitors supporting the Chef’s Tech Arena will have the opportunity to have their equipment demonstrated in a live commercial kitchen environment, whilst visitors will have the benefit of seeing how equipment would work in their own kitchen set-up.”

The Chef’s Tech Arena will undoubtedly help prospective buyers, as they will be able to interact with chefs as they actually use the equipment, observing and asking questions to make sure they make the best buying decision.

A barista demonstration will also be given, alongside a number of seminars and live cooking shows during all three days, which will be supported by leading kitchen equipment, food and ingredients brands. “Because it is a standalone kitchen equipment show, the event is truly unique, and that will prove to be a big advantage for exhibitors and visitors alike,” concludes Mr. Saif Mohamed Al Midfa.