The report is based on primary surveys conducted by World Market Intelligence accessing its B2B panels comprised of senior business decision makers. The opinions and forward looking statements on sustainability management of 160 industry executives are captured in our in-depth survey, of which 67% represent directors, C-level executives and departmental heads.

The geographical scope of the research is European – drawing on the activity and expectations of leading industry players across Europe.

The report provides extensive analysis on effective promotional channels and major drivers of green marketing, along with the key features of marketing green credentials.

Summary

Effective Channels of Promotion for Green Marketing and Sustainability Initiatives in the European Interior Design Industry: 2011-2012 - Survey Snapshot' is a new report by World Market Intelligence that analyzes how companies in the interior design industry perceive sustainability. The report contains analysis on the critical factors for selecting suppliers.

Scope

The report features the opinions of interior design industry respondents related to the methods of marketing green credentials and the use of media channels.

Generating cost savings and operational efficiency, strengthening competitive position and catering to client demand are major drivers influencing sustainability efforts in the interior design industry.

Survey results show that 40% of interior design industry respondents expect to see an increase in profitability over the next 12 months due to implementation of sustainability.