This is an interesting take on a dilemma that social platforms have to deal with. I think it’s not an easy decision as giant platforms such as Facebook, Youtube, etc. are intertwined deeply in our society and their userbase is the mainstream population so it will be damaging for their brands to receive the backlash from not removing anti-vaccine…[Read more]

This is an interesting opportunity for Instagram and although it is reasonable to think that user experience could be weakened, in my opinion, users will gradually accept more ads and the fact that Instagram becoming a marketplace. We have seen several examples of this: when YouTube first made users watch ads before videos, people were…[Read more]

Tesla has been a poster child of disruptive innovation when the company is the only automotive company that successfully entered the auto industry after WWII. There hasn’t been a brand that excites and inspires […]

I think you propose a great question regarding Tesla but are guilty of “spotlight thinking” on the approach for answering it. Although their sales and revenue fall short compared to Ford and GM their strategy is not designed merely on “Electric Vehicles” nor is it focused on the middle class (value/cost). Tesla is doing something all consumers want and hold high expectations towards. They’re evolving the car industries “services” by proving that brand loyalty has to be earned, as well as, appreciated to sustain. Quality in their products and their services are what allows them to be disruptive. As they refine their manufacturing processes to be more efficient, their sales and revenue will follow because they’re already performing better when it comes to servicing customer. Implementing programs like their resale value commitment and commission free sales locations is just more reassurance to purchasers looking for a decent automobile.

Anecdotally speaking, I feel like Tesla’s strategy is working. This isn’t based off of any statistics, but I know in my case that as a millennial growing up in a world where climate change is the biggest threat to my generation, I am sure that I want my next vehicle to be an EV. In the same line of thinking, I know that the EV that I want to drive is the Tesla. I am aware the Chevy has an electric car, but my opinion of it is probably the same opinion that I’d have of a Prius, it’s not a fun car to own. So, the Model 3, Tesla’s affordable model, is really the only car that I’ve only ever envisioned myself driving in the future. Thus, anecdotally speaking, if the Tesla is targeting late millenial males, their strategy is working, at least in my case.

I think the difference between the other companies’ EV products and Tesla’s is that the Tesla brand is built around solely EV, whereas the other manufacturers have other priorities that hurts their brand loyalty in the EV realm. Tesla has built up a huge brand presence, and although Elon Musk makes some questionable decisions socially, he always manages to keep himself at the forefront of the news and replies directly to customers regarding their complaints for the company. He has set the company up extremely well to appeal to a society that lives in the digital era, from the electric car, to remote software updates, to utilizing Twitter to listen to their customers. I’m not sure I would buy a Tesla at this point as the future is still a little uncertain, but I think it is looking promising for them/

Great post! AR & VR will definitely create a huge opportunity for e-commerce, employee training, marketing, etc. for businesses that know how to use these technologies to their advantage and it’s great to see that some well-known brands are riding on this wave to create more value for customers. As you have pointed out, AR & VR give remote…[Read more]

This is a great example of VR business application! This reminds me of the success of 3D movies with the 3D glasses in that people are looking for more realistic film experience. However, it has some risks that unlike going to the theater to see a 3D movie is a social experience, watching a movie with a VR set is more of something you do alone.…[Read more]

This is a great application of voice-enabled technology! However, I also agree with Davis that hospital IT department has a lot to think about the cyber risks that this implementation poses: a lack of encryption, lacking evidence capture and forensic logging capabilities, etc. As the advent of smart devices in the medical field is inevitable,…[Read more]

Amazon Go has been one of the most prominent examples of successful business applications of IoT technologies. Computer vision and machine learning are at the core of this technology.
Technologies have replaced […]

I actually did a project on Amazon Go for MSOM and I can confirm that they don’t use facial recognition. The store has Bluetooth beacons that identify what mobile device accounts are closest to the items being picked up by interacting with the user’s Amazon go app that is running on their phone. They use shelf cameras, AI, and weight sensors to determine what has been selected or put back by the user. These stores are great for convenience shopping because there are no lines, orders are short and non-complex. However, this doesn’t seem like a technology that can expand into a full grocery store since there is no way to accept government welfare assistance such as WIC checks or Food stamps and in a large scale there will likely be too much traffic to accurately asses who is grabbing what.

As a previously long time Supermarket employee I could agree that Amazon’s technology will be immensely difficult to implement into a full grocery store. Yes , the current experience they have created is amazing and in terms of convenience shopping may be top of the line, but this is really small scaled locations. In my opinion growing to the point of bigger locations such as a Walmart sized location for instance would be so difficult that even if they were capable of doing so the negatives would outweigh the positive. They would have to account for families all under one device for instance where they would be in separate parts of the store picking out products. There are also times when babies in strollers when close enough pick up the first item they see without the parent seeing or even children who under the excitement of seeing so much candy cant help but put a few in their pocket. To account for these small two scenarios among millions and millions of unpredictable events is just too much to handle without physical , actual employees. Having actual cashiers and employees in store plays an important role in noticing the last couple items a parent has no knowledge the rest of their family has snuck into their cart, bag, etc. To me the technology is not there yet made obvious by the fact that my fellow student states “During a test phase, children placing items on incorrect shelves proved an unanticipated challenge.” To me the technology for this is quickly advancing and growing but might never really get to the point past a small convenience store.

This is another great example of IT creating value for the business. By implementing their technology for bluetooth, cameras, and the app they are improving the customer experience, reducing the friction of checking out and reducing labor costs. While I haven’t experienced first hand amazon go, I did get to experience something similar in Switzerland on a much smaller scale. They have what appears to be a mixture between a cold case you would find in a convenience store and vending machine. A local company prepares fresh grab and go options that are healthy and stocked every morning with seasonal variety and regular popular items. Essentially, if you want to use this machine you have a key fob that you swipe which unlocks the machine, you open the door, take what you want, and close it. The food is on a weight sensor and your have an account linked to the fob which allows you to pay for what you’ve chosen. The people there seemed to really like it and were excited to show me how it worked. I would imagine having this kind of experience at the store would be even better. I wonder though if the savings from reducing headcount is enough to out weigh the potential for lost or unaccounted for merchandise as you mentioned children were moving items around.

This was a very interesting post, and kind of gives us a preview of what the future may look like. Everyone always kind of jokes about robots taking our jobs, and this is a prime example of a way that this is actually happening. It also provides a great example of how technology can be leveraged to give yourself a competitive advantage, as this gives customers a completely unique and easy shopping experience using a bunch of different technologies working together. The biggest concern is how well this technology works. If it is buggy or inaccurate, it can end up costing customers a lot of money and scare them away from entering these types of stores. It will be interesting to see how Amazon executes this and customers begin to use it.

The structure of an IT organization is integral to the types of values it can provide to the company. According to the article “The Built-to-Purpose IT Organization” by Colleen Young, there are three main […]

I had an amazing experience at Campbells! I loved almost everything about it: the culture, the people, meaningful work for an intern. I’m very grateful for this internship and the impact it has had on me – as well as the opportunity for me to make an impact at the company.

I will stay on part-time during the year to lead a project that I’ve…[Read more]

One thing I’ve learned from working at Campbells, the same thing as a lot of previous comments mentioned, is the importance of tracking and following up – taking ownership of something until it is done. Before, I was used to the thinking that as long as I do my part well, others’ parts are their responsibilities – however, working in the real…[Read more]

In my opinion, the MIS program has done an amazing job preparing me for this internship.

I used most of what I have learned in MIS classes in this internship. I have been in two WordPress projects, which using the community site and taking MIS3501, 3502 definitely helped. 3506 gave me the understanding of business analysis, which is a critical…[Read more]

It is hard to maintain the balance since my primary responsibility in my job is project management, there are a million little things that I need to keep track of on top of school work, One approach I found very effective is create a to-do list every day and write it down on the whiteboard at my desk so I can see clearly what needs to be done and…[Read more]

Before my internship, I didn’t pay too much attention to email and I try to keep them as short as possible, sometimes to the point of sounding a bit blunt. When I started working, I discovered that email communication is very important because the majority of communication is done via email. My colleagues’ emails are not only short but also…[Read more]

I have an amazing boss who is very welcoming and helpful; he showed me pretty much everything I needed to know at Campbell’s and introduced me to everyone in the company. He tries to include me in a lot of meetings and events in the company, even events that only include very senior managers. I’m very grateful for these opportunities and I met so…[Read more]

I’m working at Campbell Soup Company this summer and my position is Marketing and R&D IT Services Assistant.

I’ll be suporting R&D IT team and Marketing IT team with mainly IT project management, along with operational tasks, insights development, research, and day-to-day execution in support of deliverables required for these IT service areas.

Professionally, I like learning technical topics: math, programming, analytics, etc. To me, the best feeling is when I truly grasp the concept of a difficult subject or understand the underlying mechanism of […]

I really think Swim Lanes diagram is the most efficient diagram of all, as it can simplify an extremely complicated process into a visualizable and understandable steps. I am working on my start-up and we’re building a learning system, and learning about swim lanes diagram makes it so much easier to communicate with my teammates.