I have long admired the jewelry brand Luna Skye for the creative and good vibes only jewelry that makes me want to move to Santa Monica, deck myself in her moonstone pieces and drink smoothies every day by the beach (hey a girl can dream). In a jewelry world filled with a lot of jewelry that all looks the same (sorry, not sorry) Luna Skye is a brand that is instantly recognizable and unique - major kudos to the owner and designer Samantha Conn for pulling this off. We get to know her and her creative process a little bit better in this interview below.

My favorite gemstone is?

Might not be such a secret, hah but moonstone!! I think I’m drawn to this stone so much by just the pure magic of the chemical makeup. You can bring moonstone into any light and get a different look/color.

I could stare at them all day — just like myself, I’m always constantly trying to challenge who I am and what inspires/interests me and moonstones is definitely one of those reminders that you don’t have to be one thing all the time or even at any time. You can change anything about yourself at any time that you want, and I love that.

Tell me about how you got started with your brand?

I started Luna Skye, really for myself. I couldn’t find anything that I really wanted, and saw this big gap in the industry between really dainty fine jewelry and big chunky silver/stone pieces. I really couldn’t find anything that bridges the gap between them. Growing up there were a lot of stores like Tiffanies and Cartier, the bigger more mass production fine jewelry companies that everyone was wearing.

I think more woman now are wanting more individualized /one of a kind piece — or just something a little more unique. Jewelry to me is so personal, especially fine. You wear it against your skin every day, and I want something that brings good energy to the person wearing it. I truly believe physical objects can transmit energy and hope each woman can feel the love that went into the entire process of creating their piece.

What’s your favorite piece in the collection currently?

Ah, I feel like this is a Sophie’s Choice situation haha! But really — I honestly feel like right now my collection is 100% me. It’s taken a little bit, but I am so happy and proud of everything that we have right now. I would say the drip chokers are definitely something I wear every day along with a ton of piled on rings.

I also am really into stacking ear bands — I’m terrified of getting a cartilage piercing so it’s a good way to deck out your ears without having to deal with the pain of a piercing. I also really love signet rings — I think there is something so dope about a woman wearing a big pinky ring.

You make such fun bohemian, fashion forward jewelry- is your clothing style the same?

My style is definitely a little bit of everything. I really just wear whatever I’m feeling that day. I would say overall though my style is a little more on the edgier side. Whether that’s wearing a lot of black, leather jackets, …etc. But I also love wearing “flowy” white tops and dresses…so actually I would say

I’m definitely a mix of both. For me, feeling my most beautiful and feminine isn’t wearing florals or little cropped two pieces or anything like that. It’s draping myself in jewels. I can seriously wear whatever, as long as I have my jewelry on — they make me feel like a queen.

Where do you get your inspiration from?

I really get inspiration from life. My brain doesn’t work very linear and it’s hard for me to be like “ okay I’m gonna go on a hike and get inspiration” — my mind is constantly turning and taking things in at every moment. I think when I am inspired by life in general, it shows through my pieces. Not just looking or seeking out a new design. I love outer space. The infinite amount of perspective. I also think children are a big inspiration. The pureness and the inhibition they have for life is something that I always loved.

Crystals and the earth are a big one for me too. We have so much manufactured material in the world, that the fact that these crystals form naturally in the earth is so amazing to me. I’m really drawn to organic material and especially how much energy and time goes into making a crystal. It’s just amazing.

What’s your best advice for women shopping for jewelry?

I think you should know right away when you either see a piece or try something on whether or not it’s for you and you are drawn to it. It should make you feel something, and you should not want to take it off. If you have to think about it or convince your self, I would say it’s not for you. Your jewelry should feel like it's your second skin like it’s a part of you. Whether it’s a bigger statement piece or dainty layers, it should feel like it's an extension of your being.

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