When you’re pleased with the final result, it’s time to format your post. Add bulleted lists where you can. Add excerpts using block quotes. Break up long paragraphs into smaller chunks to make them easier to read on screen.

Last thing on your do-do list should be about checking a few more things:

Does the headline make a reader want to know what your post is all about?

Is the image intriguing enough?

Do the subheads tell your story all by themselves?

Have you asked an engaging question at the end to encourage comments and conversation?

Did you add a call to action for a product, service, or your email list?

Ideally, you should be answering yes to all of these questions.

Day 4: This is the day

Now, don’t think that if you get to hit that “publish” button that your job is done. No. You also need to promote your post.

How can you do that? Try:

Making yourself available to respond to comments, answer questions and converse with your readers

Promoting your post across the social media channels you use

Include it in your e-mail newsletter.

It’s not easy to write epic posts week after week, but dividing the work up over several days will make it a lot easier.

Building time into your schedule to get away from your post will make you a better editor.

Post navigation

8 thoughts on “How to Write a Brilliant Blog Post per Week”

I don’t exactly have a writing schedule so to speak. I just usually write blog posts whenever the mood hits me. The only posts really consistent are my book reviews, which of course I write once I finish the book I’m reading. And I start on those once I’ve finished the book.

Well, in order to build traffic, and because I’ve always got something to say (;>), I post every day. But it’s eaten up a LOT of my time. So I’ve moved toward writing two major posts a week, and posting reblogs or quips & quotes on the other days.

I can’t say I write brilliant blog posts, definitely not according to format you outline [which does sound pretty brilliant, by the way]. But I do have a schedule, imposed by the Sunday morning class I teach. I try to post the notes on the text we’re studying by Tuesday (although sometimes I miss that deadline), and study questions by Friday.