Robyn Bateman has written a book for people working on university comms, who want to get started with, and develop, Instagram as a corporate channel. Although it’s marketed at university comms, I’d say 99% of the content translates well in to any sector.

What makes this book especially worthwhile is that it perfectly blends the practical:

setting up your account

scheduling posts

creating stories

with the realities of running a channel like this in a likely under-resourced team:

get your colleagues on board

blurring the boundaries between home and work

It’s nicely written, quick to read and there are gems in there for experienced Instagrammers as well as everything a newbie needs.