20 May 2013

I remember watching an advert in recent months that featured Kiefer Sutherland, some explosives, and cupcakes. It sounds like a light moment in 24, however, it wasn’t. It was in fact a YouTube advert (commercial if you’re American) that showed off Sutherland’s comical macho baking style alongside an Acer laptop that I can’t actually remember the model of.

Why did I bring this up now? Well after reading a naff inspirational article explaining that business card ideas are everywhere I decided to find the most obscure inspiration I could find for a business logo - enter the most memorable part of this video.

Check out how Sutherland gets his logo inspiration when rebranding this nerdy kid’s cupcake business:

The explosion of a 4x4 is definitely one of the most random and arduous ways to get some inspiration for a logo that I’ve seen in my time, however, it just goes to show that design inspiration in general is everywhere.