Strategic Pricing (MIT Sloan School)

Rich Mironov gave a talk at MIT’s Sloan School of Management on “Strategic Pricing for Start-ups, New Products and Innovations.” This was for Sloan/MIT students and community members only, hosted by the MoMIT, MIT Mobile Media and Internet Technology Club.

The talk was on basics of pricing strategy for start-ups and companies with truly new offerings – that don’t have existing competitors or market assumptions about prices, pricing units, or business models. It includes a real-life case study from a successful (IPO) start-up where Rich led product management/product marketing/pricing. PDF of slides