WATConsult, the digital and social media agency of the Dentsu Aegis Network has won the digital and social media mandate of the renowned wax museum, Madame Tussauds. The museum will soon be launched in New Delhi.

Sabia Gulati, head, marketing and sales, Madame Tussauds India, added, “We are here to deliver a brand new experience, an experience beyond wax. With use of modern technology and immense focus on digital marketing, Madame Tussauds has a modern vibe. Looking forward to deliver lots of immersive experiences at every touchpoint.”

Rajiv Dingra, founder and CEO, WATConsult, said, “As a fan of Madame Tussauds and having visited their museums across the world, I am excited that they are launching in India. We look forward to creating some truly innovative campaigns using technology.”