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CDC Social Media Tools, Guidelines & Best Practices

The use of social media tools is a powerful channel to reach target audiences with strategic, effective and user-centric health interventions. To assist in the planning, development and implementation of social media activities, the following guidelines have been developed to provide critical information on lessons learned, best practices, clearance information and security requirements. Although these guidelines have been developed for the use of these channels at the Centers for Disease Control and Prevention (CDC), they may be useful materials for other federal, state and local agencies as well as private organizations to reference when developing social media tools.

Social Media Toolkit

The Social Media Toolkit has been designed to provide guidance and to the share lessons learned in more than three years of integrating social media into CDC health communication campaigns, activities, and emergency response efforts. This guide is available as an HTML page or PDF [2 MB, 59 Pages].

CDC’s Guide to Writing for Social Media

CDC’s Guide to Writing for Social Media was written to provide guidance and share the lessons learned in more than three years of creating social media messages in CDC health communication campaigns, activities, and emergency response efforts. This guide is available as an HTML page or PDF [1.9 MB, 60 Pages].

Social Media Security Mitigations [156 KB, 14 pages] - Additional reference detailing CDC-specific security information related to social media is included in the following document developed in conjunction with the Office of Chief Information Security Officer (OCISO).