In recent years, more products have been following the lead of beer companies like Miller Light by using humor to market toward the average male consumer.

The Old Spice manly man, played by Isaiah Mustafa, increased sales for the company's body wash more than 100%!

Now Dr. Pepper is taking the masculinity marketing it to the next level and has declared their new diet soda, Dr. Pepper 10, is "not for women"!

That cuts out half of your profits if you ask us, but it looks like their goal is to convince male customers that it's okay to drink diet and are assuming women will just drink the 10 calorie soda anyway.

Check out the full story above to see just how much marketing is encouraging men to be macho men these days.

Isaiah has officially signed on for a recurring role on the new ABC reboot of Charlie's Angels. He'll be playing the role of a detective who used to be engaged to Annie Ilonzeh’s Angel Kate Prince and who Kate still goes to for help when she can.

Ah! A will-they, won't-they thing! Spicy!!!

Congrats, Isaiah! We knew you had a big career ahead of you! Good luck with the show!!!

Last night, Cosmopolitan Magazine held a seksi event in New York City called the Fun Fearless Males of 2011. The Mandarin Oriental Hotel was CRAWLING with some of the most delicious pieces of eye candy that anyone has ever laid eyes on anywhere.

Shane Redway -- a Canadian rapper and close friend of Drake's -- was killed early Saturday morning in a car crash. He was just 26 years old.

Redway and two others were killed when their car lost control, struck a guardrail and burst into flames. The crash occurred around 4am outside Pearson International Airport in Toronto. It's unclear who was behind the wheel. Police are investigating the crash.

Drake took to Instagram to remember Redway, posting two different tributes.