Marketing Legal Marijuana

When: Wed., Aug. 23, 11:30 a.m.-1 p.m. 2017

Paesano's hosts "Marketing Legal Marijuana: The Challenge of Overcoming Negative Brand Perceptions" The event will ask the question: How do you market and exhibit a positive perception to your brand when it can be considered taboo? Chris Day, Sr. Marketing Director of Marijuana Business Daily has this challenge and will illustrate how to balance your message and position to successfully market even the stickiest of products or services.