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It’s late July, so it’s time to reevaluate the 2014 Fantasy Football Rookies. Below is a one-player taste of our Premium 2014 Rookie Rankings with Analysis, so if you aren’t a 2014 STARTERS Subscriber, get access right after you read this sample (who is #5 on our Rookie Rankings)… after you read this, there are 11 more rookie write-ups just like it waiting for you, along with a complete ranking of my top 50 rookies… here we go!

5. Jordan Matthews | PHI WR

Date: 7/24/14

This 2014 rookie receiving class is just flat-out phenomenal, as we are talking about the 4th receiver ranked, and this receiver can be a fantasy WR1 if he develops properly. Jordan Matthews is 6-3, 212 pounds, but he plays like he is 6-5, 225 pounds. He has a long reach and has phenomenal spacial awareness. View this exact play right here to see what I mean… if you watched that play, you should have noticed not only Matthews’ timing pulling in the reception, but his innate ability to use his body to defend the area around the football. It’s an instinct most players don’t develop until their second or third NFL season, but Matthews has a natural instinct to use his body to position the defender where he wants the defender. It’s masterful if you take the time to watch him in acton. Like Brandin Cooks, Matthews couldn’t have landed in a more potent offense. And, in Matthews’ case, the Eagles are in need of a big-time possession receiver, and it appears Chip Kelly is going to immediately lean on the rookie. Don’t be surprised if Matthews makes a strong case for Rookie of the Year in 2014! It wouldn’t be shocking if the guy pulled in 55-60 receptions for 900-1000 yards and 6-7 scores as a rookie. The rookie receiver position is changing, and these guys are maturing much faster than they use to.

According to csnbayarea.com, 49ers WR Stevie Johnson “is the front-runner for the No. 3 job” in San Francisco in 2014, but “he will have to clearly win the job due to his scheduled $3.925 million pay for the season.”

SMITTY: Rookie Bruce Ellington is a player to monitor in this WR3 battle. Colin Kaepernick has an underrated group of receivers heading into this upcoming season, of course led by high-end talents Michael Crabtree, Vernon Davis and then Anquan Boldin. OC Greg Roman has already hinted that his team should throw more in 2014, and with Kaep scheduled to dance for about 500 and 5TDs on the ground each year, he is starting to shape into an underrated fantasy QB1. Looking for Week 1 Power Rankings?