The best of non-profit advertising and marketing for social causes

Take every opportunity to ban gun ownership, simple as that. That’s my very European opinion. But that’s not reality in the country where this campaign is running at the moment. The video in this post is part of a...

While participating in a Gay Pride at most parts of the world is a dangerous thing to do, the Amsterdam Canal Parade is embraced by many Dutch brands. What started as a march about sexual diversity has become a major commercial...

source: YouTube Taking the civilwar from another point of view is important. War is never black and white. Politicans are painting it but the Civilians are the one who are trying to survive it. The truth of War is...

#TINYROADSIGN is an agency self-promotion campaign by CLINIC 212 in Vilnius, Lithuania. But they decided to use their creative powers for good by raising awareness of urban wildlife that may be crossing city streets. Hedgehogs are a particularly sad victim of...

Mobile Health is the big thing to come (if it’s not there already). And the American Rocky Mountain Health Plans, a not for profit organization and independent health insurance provider, is preparing itself for the future with the MyDigitalMD app. This mobile...

The HELP campaign by charity War Child is aiming to prevent atrocities against children in war zones around the world. The charity outlines it’s aims in a press release: The Statistics show that last year was one of the worst...

My home and work base of Ottawa, Canada, is often assumed to be quiet and conservative. Fortunately, we have creative minds like illustrator Michael Zavacky to keep things weird. Michael, or “Zeke” (as he’s known) has been illustrating posters...

As creative advertising, this YouTube PSA for Safe Water Network is pretty straightforward: A succession of images and statements that show how essential access to clean drinking water is to humanity. Literal, but required reading: The big surprise is the...

Adland’s Kid Sleepy drew my attention to this fantastic campaign for awareness of the ebola crisis. #TrendOnThis is an attempt to change the Twitter trends from trivial celebrity gossip to important news about the international fight against ebola. To...

If there’s one thing I know about advertising people, it’s that we simultaneously love and hate our industry. What we love is sharing exciting ideas that influence behaviour by inspiring or provoking people in clever ways. What we hate...