Burger Sales Are Still Booming

Burgers have always been popular, but lately, the Better Burger trend has ensured that burgers will remain profitable for operators in the year to come. When you consider that burgers are purchased away from home more often than any other sandwich, it’s no wonder that the Better Burger trend has customers wanting more.

With U.S. sales of about $69 billion, the limited-service burger segment is the largest menu segment by revenue in the restaurant industry. According to Datassential, 44% of all restaurants have some type of burger on their menu. Continuing to improve your burger offering can even bring in more people for dinner. Technomic recently found burgers are preferred at dinner more often than lunch.

It’s clear that leaving burgers off your menu may mean missing out on profits—people just can’t get enough of turkey burgers. The same goes for Butterball, one of America’s most loved brands. Bring

these two customer favorites together with our irresistible turkey burgers made with top-grade turkey meat. There are several delicious varieties to choose from, so patrons never get bored.