"If you look in the corporate world, it's very much an ongoing relationship, you don't worry about three years or five years.''

Carlton coach Brendon Bolton has an employment contract, which is in the offing for Goodwin, although Bolton's deal includes security until the end of the 2020 season.

Bartlett, who announced a new jumper sponsorship with car manufacturer Jaguar on Monday, refused to divulge the intricacies of the Goodwin discussions.

"Certainly there's a trend of people thinking about an ongoing contract as such, but there's something about footy and the AFL which seems entrenched about three, four or five-year fixed-term contracts and there's stability around that.

"It's something a bit peculiar to our industry.

"They've got their pros and cons. It does add stability and on the other hand, every time you get near the end or having a chat about it, there's all this speculation about what's going to happen.

Melbourne Football Club head coach Simon Goodwin. Picture: Sarah Matray

"Whereas, if you don't have that, it's just ongoing until it changes.

"Anyway, he's doing a great job, the whole coaching department is, led by him, I couldn't happier with him.''

Goodwin's investment in Melbourne is absolute and he says his future at the club will play out over the coming period.

A pay increase is also likely.

Goodwin's manager Michael Doughty, of TLA, is understood to have had talks with chief executive Gary Pert and head of football Josh Mahoney.

"We (Doughty) had a chat recently and things are moving along pretty well,'' Goodwin said.

Asked if wanted an announcement before Round 1 to avoid distraction, Goodwin said: "In an ideal world, but at the same time, we're in good discussions, it will get done, I want to be here and they want me here.''

After an exalted playing career with Adelaide, Goodwin's affection for the Demons has no ceiling.

"I love what we're about, everything about being Melbourne,'' he said.

"I've been here for five years, this is my sixth season, I've seen us at our lowest periods, I've seen many great people at this club work incredibly hard to build it up to be highly competitive, both culturally and on-field.

"It's something I want to be part of it. I'm invested, my family is invested, my kids are invested, they love the club

"I've loved seeing the journey and transformation of our supporters, they've come from, as Roosy would put it, the veil of negativity to the veil of positivity.

"And I'm a small piece in a big puzzle to make this club great.

"It takes a lot of good people over a long period of time and we've still got work to do and I want to be part of it.''