Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things.

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There’s a lot of conversation with regard to generating leads from social media tools. Often, using social media as a marketing tactic is perceived as marketing to an already-engaged stakeholder group… so are they current customers and not [...]

Well, we’re probably a little tired of hearing the term “Customer Service’’. Whether is the local fast food restaurant of the latest big box store, we are inundated with the term. But what does it really mean, and [...]