Companies that do not have a customer feedback system, are working in the dark. You need to know daily what your customers are saying about you, and the simplest way to get instant feedback is by using “smiley face feedback pads”.

When it comes to improving customer satisfaction, doing customer feedback correctly delivers arguably the single biggest return on investment. There are many other noble initiatives you can take to improve your customers’ experience, but without a good feedback program, they’re just icing on the cake.