EAST OF ELI, the rising indie alt/pop act fronted by singer/songwriter/actor Nathan West, has partnered with Giant Food, P&G and Singing For Superheroes to record a new music video and spread the medicine of music while raising awareness for children with pediatric cancer.

West and wife/actress Chyler Leigh (“Supergirl,” “Grey’s Anatomy”) visited the pediatric cancer patients at Johns Hopkins Children’s Center in Baltimore October 13 to film the music video for new original song “No Giving Up.” The movingly heartfelt song was written by Grammy-winning songwriter Steven Battey, who also performs on the track with EAST OF ELI.West contributes a compelling self-written spoken word rap that Battey felt is key to the track.

The video features Giant Food Pediatric Cancer ambassador, Ashley Hackman, along with an introduction from movie star Chris Evans and cameos from musicians Rob Thomas, Orianthi, New Found Glory’s Ian Grushka and Howie Dorough from Backstreet Boys.

P&G in partnership with Giant Food is proud to support pediatric cancer research at the Johns Hopkins Kimmel Cancer Center.

Founded in 2016 by Battey and Alix Petersen, Singing for Superheroes creates original music for children with illnesses and disabilities. Previous videos have raised awareness for ADHD (featuring Snoop Dogg and star DeMarcus Ware), Rheumatoid Arthritis and Diamond Blackfan Anemia, and have been viewed almost 170,000 times. For more information, go to: www.singingforsuperheroes.com.

Since its formation in 2014, East of Eli, fronted by singer/songwriter/actor Nathan West, has been featured in People, Hollywood Life, New York Post, Popdust, Popmatters, American Songwriter, and Glide Magazine, among others. Huffington Post writer Randy Radic best described the music, which is nearing the 1 million mark for total plays on Spotify, saying, “East of Eli’s sound falls into the indie alternative pop category, merging various flavors from classical, hip hop, pop and electronic dance music. The resulting sound projects a cinematic pop essence flowing with persuasive melodies, mature harmonics and captivating rhythms.” The group has sold out Los Angeles’ Troubadour and Roxy Theatre and New York’s Knitting Factory and Rockwood Music Hall, while also donating a lot of time to charity work. Stay tuned for more new music from East of Eli.

About P&G:

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Visit www.pg.com for the latest news and information about P&G and its brands

About Giant:

2018 is Giant’s 14th year fundraising to support pediatric cancer research. Since 2005, they have raised an astounding $19.2 million for pediatric cancer research. Giant Food is headquartered in Landover, MD and operates 165 supermarkets in Virginia, Maryland, Delaware, and the District of Columbia. Giant Food employs approximately 20,000 associates. Included within the 165 stores are 155 full-service pharmacies. For more information on Giant, visit www.giantfood.com.