‘Rethinking rebranding’

“My view is that is wrong for psychiatry, which seeks to nurture well being, to follow business models. Rather than trying to promote ourselves we should return to Aesculpian listening, learning and reflecting. This is surely the science that matters to us all. It has absolutely nothing to do with branding or rebranding.”

Since then, two letters have been published in the British Journal of Psychiatry which provide far more insightful critiques than I managed: