These Ads Would Look Cooler Than That French Cat Poster In Your Kitchen

If Sterling, Cooper, Draper, Pryce was based out of Paris and took on a fashion client, we imagine the upshot to look something like Sonia Rykiel’s Fall 2013 campaign.

To mark the line’s first collection under the artistic direction of Geraldo da Conceição, Rykiel paid homage to French midcentury advertising posters from the likes of Bernard Villemot and Raymond Savignac. Brit beauty Sam Rollinson was lensed by Mert Alas and Marcus Piggott for the first image, shot against a scarlet backdrop posing with graphic cutout shapes of a slender hand, keyhole, and lips. Rollinson wears a sleek pantsuit with oversized white buttons and shoulder stripe details in Rykiel’s signature purple.