Moore appointed Head Coach

ALBION are delighted to confirm the appointment of Darren Moore as the Club’s new Head Coach.

Darren has agreed an improved and extended contract to lead the Club in its efforts to make as swift a return as possible to the Premier League.

The 44-year-old’s stewardship over the final six games of the 2017/18 Premier League campaign saw a dramatic improvement in the team’s form and results.

Announcing the decision today, Chief Executive Mark Jenkins said the impression Darren made across all areas of the Club delivered a powerful case for his promotion to Head Coach.

“We are delighted to confirm Darren as our new Head Coach and we look forward to his continuing the excellent work we saw when he stepped into the role in an interim capacity in the first week of April,” said Mark.

“He embodies the spirit of the Club and the spirit of what we are striving to achieve in this new chapter ahead.

“We conducted a thorough process of recruitment but Darren’s powerful impact on the pitch and across all areas of the Club established him as the outstanding candidate.

“We suffered a torrid season but if there was a redeeming feature it was to see Darren at work over those final weeks, galvanising the Club and getting everyone positive again.

“We all know we have a challenging summer ahead of us but from talking at length to Darren about his plans, they are challenges he is ready to meet head on.”

'Mooro’ completes the journey from promotion-winning player to Head Coach in a 17-year link that has established him as one of the most popular figures to serve The Hawthorns in modern times.

His efforts in his most recent capacity saw him named as the Premier League’s Manager of the Month after that memorable sequence of results which brought victories over Manchester United, Newcastle and Tottenham.

He will set about assembling his backroom team as a priority before finalising plans for pre-season and working closely with Technical Consultant Giuliano Terraneo over player recruitment.

Darren said: “I am obviously extremely proud to accept this role and also extremely excited.

“We have a big summer ahead of us, a lot of hard work we need to get in now. I’m going all out to try to get those plans and personnel in place to make sure we’ve got everything ready.

“And we need to be because this is a tough league packed with great clubs. But what an opportunity for us to move the club in the right direction.”