Sonia Kashuk Hydrating Lip Balm

I was wandering in Bloomingdales' earlier today and stumbled across their Space NK boutique. One of the first things I was drawn to was a lip balm by Sonia Kashuk. Sonia Kashuk? In Bloomie's? I thought her brand was sold at Target. Same brand, same products, same prices. You choose where you want to buy them.
But I digress. I saw a color I had to try on. A very dark plummy brown called Violaceous #06. It comes in a tube with a bit of a slant edge applicator. It goes on sheer, not very dark at all. A lovely touch of color. And it feels like a very smooth and satiny, not waxy or tacky. Very much like a balm. It even has SPF 14.
The best part? Iit's less than 10 bucks.
p.s. The pic is not of the color I bought- it's the only pic I could find. I want this color too!