& nbsp; & nbsp; & nbsp; [Chinese shoes Network - brand observation] Nike for the promotion of women's sports and held fitness activities "N + TC Tour" kicked off in China, female consumers in the world's largest sporting goods production the commercial territory's role has never been so important, the Chinese market is no exception.
March 8 this day, Shanghai New Jiangwan City in Yangpu District, Road No. 99 football pitches, a huge white awning sprung. Full of rhythmic sound of music and passwords, 1000 wearing a printed fluorescent "hook" movement vest women, follow the beach volleyball world champion Zhang Xi, the world sprint champion Allyson Felix and professional fitness coach together, complete a continued full four hours of aerobic exercise.
Campaign rally This has meant carnival, in fa cheap jordan shoes for men ct, is for the promotion of women's sports Nike held fitness activity that is named "N + TC Tour", Nike hopes this year to further develop China's women's sports market .
The band held a similar tour in each city, after Shanghai, the Nike team will continue in Hong Kong, Taipei, Guangzhou and Beijing do the same thing, and to organize the women of different number of kilometers road race events in April.
Early in the 1980s, Nike has realized the potential of the female market, but the market has never been taken seriously as now. Last October 22, the official opening of the New York Nike Nike Women 2015 Spring Series, when the company's CEO Mark Park represents to 2017 fiscal year, Nike's goal is the income scale female product lines from $ 5 billion today increase to $ 7 billion. A month later, Retro jordans for sale in an important business district in Shanghai, the ICC iAPM four, Nike China's first woman to experience the store opened.
This is the world's largest sports brand sound positive momentum vastly into women's sports market. Considering the female consumers of sports attire in addition to the requirements of easy to use, also called fashion, in product design, Nike began to frequent cross-border cooperation with fashion designers, designers are listed in the list of its cooperation German designer Johanna Schneider, there are Japanese fashion brand Sacai. And all these designers cooperation models in China for sale.
But only look better products far from sufficient to establish superiority in this new market, either Adidas or New Balance are planning to open up China's massive female market. So Nik cheap jordans for sale mens e think we need to do further - to consumers disseminate health knowledge to guide their lifestyle changes.
"Our biggest problem is not to keep up with the question, is how can guide it, to allow consumers to have a brand that is always with me and went to see farther and more interesting things." Nike Greater China Senior Communications Director District HuangXiangYan said.
will be launched N + TC Tour and open enrollment news in China, the earliest in the first micro-channel and Nike + platform release. Nike + Training Club (N + TC) and Nike + Running Nike developed two health tracking application, the former mainly for women, in more than 100 training programs, coaching in the form of video clips of demonstration exercise movements; the latter is a Record actors running mileage routes App, a cheap foamposites nd marked running shoes situation and weather conditions. Each completed one kilometer, the participants will be heard kilometers headphones by its push notification and pitch, running over, some people voice prompt will tell you just beyond themselves.
Nike opinion, whether you download the N + TC or download Nike + Running suggest that you would be their target audience, this activity may be of interest. In the world, currently has 9,000,000 female downloaded Nike + Running, most of which are heavy users of this App, or that is running cultural currents fans.
In China, running and fitness culture is popular with incredible speed, Iris Lin living in Shanghai is a city of runners. Iris in fashion retailer IT group work, from 2013 started using Nike + Running. 2-3 times a week running her unshakea Cheap air jordans for sale ble habit, and the running theme Share data circle of friends. Apart wearing Nike + FuelBand bracelet, substantially all of sports equipment came from Nike. For her, running to earn Fuel Points FLAC ring record to make sports more interesting.
"In addition to N + TC and Running, I will hand App Nike + Fuel ring," Iris told news reporters interface, "Every day I give an amount set itself is sure to go to 2000 meters, I think this is an incentive because I spent more than a year has now become a habit, basically can not stop. "
Iris Lin circle of friends to share the running score
by N + TC and Nike + Running these two applications, not only Nike also formed a new community to provide services to female consumers, provided by these data-sharing App for Nike.
"You may think that someone going to Retro jordans for sale eat after work, you're going to exercise, you are alone, in fact, today there are 999 individuals and the same." HuangXiangYan told news reporters interface.
Of course, these data also help determine the female market and design products: for example, the habit of running a city, day or night, if you prefer a city at night, Nike will join some of the security considerations in product design; In addition, Asia, Europe and the Americas have their popular sports, different sports, women's underwear consumer demand for sport will change.
like this woman tried to grab Iris Nike wants consumer groups, in China they are now mainly concentrated in the cities. November 2014, the world's second woman Nike store opening in Shanghai, in HuangXiangYan view, Shanghai women absorb knowledge, changing lifestyle cheap jordans for sale s, changing values, faster, and high degree of acceptance.
N + organized such an event TC Tour, but also the social order through social media, word of mouth, increasing exercise habits of proportion in Chinese women. Throughout the Greater China, Nike total 60 around core fitness coach, Nike design activities, together abroad for training.
"When the brand forward in helping consumers, only way to form the mainstream values, when one thing is not the mainstream values ??of the time, it is difficult to raise the participation rate." HuangXiangYan said.
But Nike also know that everything fell on the final sale of the stores, here is the brand and the consumer real local contact occurs. Nike manufactured atmosphere. On the training of the sales staff, there is a principle of Nike athletes for at hletes, not a salesman for athletes.
Nike in Shanghai Huaihai Road, officially called the manager of Coach (coach), the staff is the Athlete (Athletes), and the store manager is itself Guangzhou half marathon champion horse. Because there is experience and knowledge of professional training, the staff know a person to run five kilometers which will need to overcome the physical and psychological difficulties faced, how the final product was suitable for him.
"From 2014 to 2015, the relationship between brands and consumers have been satisfied with me just let you love me, but more that I lead you." Market research firm Millward Brown Global CEO Wang Xing of the interface news reporter said.
Nike woman official micro-Bo, they specifically for female consumers the latest release of the brand slog an, "only more like," Look, if you put two words together with the Brazilian World Cup slogan "Bo everything", you will find This type of propaganda slogans are close to imply stimulating Nike and consumers to establish principles closely linked.
2013 In October came the Nike Women's Marathon in San Francisco, at the end position, the San Francisco firefighters who will wear a decent suit, holding a flag of blue-green color boxes with white ribbons, waiting for every girl, and Tell her you just completed your marathon, the box is printed with Nike Logo triangle Tiffany necklace. In HuangXiangYan eyes, this experience is very important, "Everyone will think my first marathon was completed in this case, so we think it is a celebration."
"Nike existing technology products, but also the emotional con cheap jordans online tact, but now lead the formation of a consumer advocate, if consumers are willing to follow, then, Nike can continue to build a better eco-system." Wang Xing said.
Whether it is marketing activities, spring and summer women's new products, provide information and services for the digital community, or the line store consumer experience, all of which put together a comprehensive marketing plan is Nike in China, but if you stand far point of view, will feel they seem to only do one thing: on a piece of land is zoned as a big circle, so that more women come in. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partner: Four Seasons Bear shoes)release date: TBDKICKS LAB and PUMA from Japan Harajuku winter expansion joint, the launch of the Nishijin series. Nishijin is the Japanese names, Chinese is "West front". Since fifteenth Century the West array gathered many weavers, in the course of time here produced goods is called "Nishijin". Nishijin with gorgeous noble and famous, is the world famous representative of Japan Arts and crafts. This time, KICKS LAB and PUMA First Round Lo based on the choice of cooperation, in the upper formstripe using Nishijin, full of sense of luxury.
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