Think different. That’s been Apple’s challenge to the world for decades. Steve “Woz” Wozniak, Apple’s co-founder, is an engineer at heart who has spent his life solving technology problems. Since he was a little boy, he was fascinated with what technology can do to...

Have you been working to pass legislation at the state level, but haven’t achieved results? Are you struggling to engage your advocates? Does your advocacy strategy need an overhaul? If so, try using social media. Here are some of the advantages you get: Reach more...

The pressure’s on for companies to represent themselves as socially responsible brands. Those that don’t may lose business to more responsible competitors. Take a look at the following stats: 55 percent of consumers would pay extra to support companies committed to...

$72.5 billion. That’s the total dollar amount spent on digital ads in 2016—almost 22% more than 2015. The digital ad market is growing at lightning speed, and if you’re not taking advantage of it in your advocacy campaigns, you’re missing out on an incredible...

Why would a company give away all the revenue from their Black Friday sales? Or donate $1 million to a nonprofit overnight? Or pull ads from a major news company on the eve of a controversial interview? For Patagonia, Lyft, and JPMorgan Chase, respectively, these are...

Did you know that there are over 500,000 elected officials in the U.S.—and only one-tenth of one percent of them work at the federal level? School districts have 95,000 total elected officials. Towns have over 126,000. And cities have over 135,000. These local...