Local SEO is a highly effective form of local online marketing. It allows local businesses to promote their services to local customers at exactly the time they're looking for your type of business. Local SEO uses search engines like Google and business directories like Yelp, Superpages, Qype & TouchLocal.

Local SEO marketing or local search optimization is the process of optimizing your owned properties to generate traffic from location based searching. The rapid growth of mobile usage and on the go searching has made local optimization an important focus for a variety of businesses, but most importantly for businesses with brick and mortar stores. It is estimated that 43% of all Google, 25% of all Bing, and 25% of all Yahoo searches are location oriented (Chitika – via Search Engine Land). In June 2013, ComScore announced that approximately 40-50% of all mobile searches carried local intent.

In search engines, there are three primary types of non-paid local results (localized organic, pack/carousel, and maps) for both mobile and desktop searchers. Localized organic searches are the traditional organic search results for keywords that contain geographic modifiers. The pack (or carousel, depending on the search) refers to the portion of the search results that are strictly for local searches. The pack/carousel is a separate set of listings (above the traditional organic search results) that call out specific points on the map contained within the search results page. The maps section refers to searches generated through Google/Bing maps. Below are diagrams outlining the differences.

Local SEO: It is a type of SEO in which we optimize our website according to our local region/city/country. In this type of SEO, we enlist our business/website to Local Business Listing, where we use our local phone number, local address etc.

Local SEO is focused on providing results that are relevant to a searcher based on their current place. If I search for ‘best steak restaurant’ on my desktop right now, Google would deliver me with results that are nearest to me.

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