THE BIGGER PICTURE OF WEIGHT-GAINSerious weight gain requires serious calories. However, those who need the extracalories most often have the toughest time consuming enough of them. For manyaspiring to be bigger, highly-active metabolisms, weaker appetites, and on-the-run lifestyles make consuming sufficient calories through whole foods alone a real challenge. With Serious Mass, you’ve got nothing to lose and lots to gain. We’ve consolidated over 1,250 calories, 50 grams of protein, 250-plus grams ofcarbohydrates, and 25 vitamins & minerals with added glutamine and creatine into every serving. It’s time to stop thinking small; get serious – Serious Mass.

BEYOND THE BASICS

1,250 calories per serving in water; 1,630-plus calories when made with low fat milk.

50 grams of protein from a combination of faster andslower digesting sources including Whey, Casein,and Egg.

250-plus grams of carbohydrates to support fueling of intense workouts and aid in the replenishment of glycogen stores - with NO ADDED SUGAR.

25 Vitamins & Essential Minerals with an emphasis on B-Vitamins and Antioxidants.

* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Supplement Facts

Add two heaping scoops of Serious Mass to a blender filledwith 24 oz. of water. Blend for 45-60 seconds. Then add a fewice cubes and, if desired, other calorie-contributingingredients (see “Supercharge Your Serious Mass” below) andblend for an additional 30-45 seconds. TIPS: Mixing two scoopsof Serious Mass with 24 fl. oz. of nonfat or low fat milk insteadof water will give you a thicker, creamier, higher-calorie shake.daily for the first week and then gradually increase to 1 ormore full servings several times a day.

Serious Mass is a substantial weight-gain supplement that canbe used to feed serious calorie needs in a variety of differentways.

NOTE: For best results use Serious Mass combined with intense weight training (3-5 times per week) and a sensible whole foods diet. Also, keep in mind that sufficient recovery between workouts impacts your ability to gain lean mass. Allowing at least 48 hours between workouts involving the same body parts is recommended.

Warning: Do not use this product if you are pregnant, nursing or trying to get pregnant. Consult a health care professional before use if you are taking any medication or have any medical condition. Keep out of reach of children.

Disclaimer:
This scientific independent research is provided by Aisle7 and is for informational use only. GNC provides this information as a service but does not endorse it. Likewise, Aisle7 does not recommend or endorse any specific products.

Pumping Up? How to Pick Your Protein Supplement

Our protein supplement guide will help you excel on the court, in the gym, or on the road

If you take your workouts seriously, nutrition should be top of mind too. Protein is a great place to start, and focusing on getting the right types of protein, in the right amounts, and at the right times is key. Our protein supplement guide will help you meet your wellness goals, potentially improving your performance on the court, in the gym, or on the road.

What type?

Whey

Whey protein is quick to digest and provides all of the protein building blocks - the amino acids. Our bodies cannot make some amino acids, and whey is ideal for meeting essential amino acid needs. Whey also supplies branched-chain amino acids (BCAA), and some research supports that they aid muscle recovery after hard workouts.

Casein

Compared with whey, casein is slower to digest, and results in a lower, yet more prolonged rise in blood amino acid levels, which may provide a particular advantage for body builders. At least one study supports that casein outshines whey in terms of promoting strength and lean body mass gains in people following a structured weight-training plan.

Rice

Rice protein is less likely to create allergic reactions than other proteins, and it comes from a plant, making it appropriate for vegetarians. Another potential advantage is that rice protein contains a high proportion of arginine, an amino acid that can dilate blood vessels, possibly enhancing blood flow to muscles. Rice is not a "complete" protein however; it doesn't supply all of the essential amino acids. Some products combine rice protein with proteins from sources like soy or milk to make it complete.

Egg

Egg protein is ideal for people who are looking to build new muscle. It has a very high protein efficiency ratio (PER), which is one measure of how well our bodies can use any particular form of protein. The higher the PER, the more efficiently our bodies can use that protein when we eat it. Egg is off the charts in terms of PER. Egg protein also is a complete protein, and is a good source of essential and branched chain amino acids. Egg protein powder is made from egg whites, and comes in a convenient, pasteurized powder form.

Soy

Soy protein is a high-quality plant protein that provides all essential amino acids, making it a good option for vegetarians. For the body to best utilize soy protein, vegetarians should also eat grain or dairy within a few days. Soy protein comes in two basic forms: soy protein isolate and soy protein concentrate. Soy protein isolate is the most highly purified form, and has a minimum protein content of 90%. Soy protein concentrate contains more carbohydrates, and has a protein content of approximately 70%. Concentrates tend to cost a little less, but if you find soy protein concentrate doesn't agree with you, try isolate, which is easier for some people to digest.

How much?

With protein, as with many nutrients, more is not always better. According to Dr. Doug Paddon-Jones, Associate Professor at the University of Texas Medical Branch and Director of Exercise Studies, "30 grams of protein appears to stimulate maximum muscle synthesis. For athletes, each meal and snack is a chance to hit the 30 gram mark, giving your body several opportunities each day to maximize muscle growth and repair."

Another reason to spread protein evenly through the day is simple efficiency. "Given that your body won't use much beyond 30 grams of protein at a time, it doesn't make sense to load up with more than this," says Paddon-Jones.

When?

Breakfast-To support muscle building first thing in the morning, try trading traditional carb-heavy breakfast foods for more protein-rich options, such as a powder protein supplement mixed with milk and cereal.

If you're heading into a long strength-training session-Sipping a casein-based protein supplement prior to and during your workout will give muscles sustained access to amino acids. If taken in the evening, casein can provide a steady supply of amino acids while you're sleeping.

Suzanne Dixon, MPH, MS, RD, an author, speaker, and internationally recognized expert in chronic disease prevention, epidemiology, and nutrition, has taught medical, nursing, public health, and alternative medicine coursework. She has delivered over 150 invited lectures to health professionals and consumers and is the creator of a nutrition website acclaimed by the New York Times and Time magazine. Suzanne received her training in epidemiology and nutrition at the University of Michigan, School of Public Health at Ann Arbor.

own an a/c bus. in Fl. I'm always sweating working in the fla. heat, this really helps with regaining weight,started feeling sickly a few mons. ago, lost 10lbs. this stuff has me feeling better and I've regained 6 lbs. in 2 weeks, great stuff!

I use this product sometimes in the morning if I am running late a need those calories. This serious mass is serious, if you are looking for a great protein/ carbohyrdate rich protein then look no further, plus you receive added benefits that are added to the protein. I have not had any bad things to say about this product, I feel if you train with high intensity, you will reap the full benefits of this protein.

ANOTHER GREAT PRODUCT FROM ON... HAS A LOT OF NUTRITION PACKED INTO THE SCOOP, PERHAPS A BIT TOO MUCH, IF ANYTHING. I ONLY TAKE 1 SCOOP POST-WORKOUT, AS 2 SCOOPS IS A LOT OF CARBS CONSIDERING THE AMOUNT OF PROTEIN. AS FAR AS TASTE GOES, THE BANANA DEFINITELY GETS A RECOMMENDATION FROM ME. WILL BE BUYING ANOTHER BAG ONCE MY CURRENT ONE IS EMPTY.

I gained around 7lbs after finishing the bag but I did half servings the entire time because I just didn't enough room in my bottle to mix it. The taste was great and mixed very easily. I could definitely tell a difference after I was finished with the 12lbs. I looked thicker and bigger, I drank a half serving about 1 hour before working out as well so I wouldn't breakdown my muscles during my workout. Overall, I was very happy with the results, and taste.

I take half a serving (one full scoop) of Serious Mass after my workout and then the other half serving (another full scoop) at night right before I go to bed. I use a shaker, and if you only stick to doing half a serving at a time there is absolutely no problem shaking it. The taste is good enough if you like banana, not bad at all, and it goes down nice and smooth. Only thing is, if I drink it too quickly I feel like I might throw up. I've seen absolutely no side affects from it, no increased gas that I heard some people said it gives you. I've been taking it for 4 of the 16 days now and so far I have gained 4 pounds. Gone up from 147 to 151 in just 4 days. So of course I'm very happy with this product, it's easy to use, and it works. It also seems to help with recovery as well, boosts energy, I havent seen significant strength gains yet, but hey its only been 4 days and I've gained 4 pounds, I'm plenty happy.