PARIS, FRANCE - FEBRUARY 12: In this photo illustration, a visual representation of the digital Cryptocurrency, Bitcoin is displayed in front of the Coinbase cryptocurrency exchange website on February 12, 2018 in Paris, France. Founded in June of 2012, Coinbase is a digital currency wallet and platform where merchants and consumers can transact with new digital currencies like bitcoin, ethereum, and litecoin. The company is based in San Francisco, California generated in 2017 a record turnover of one billion dollars (about 810 million euros) with exceptional trading volumes, which made it the most downloaded mobile app on iOS last December. (Photo by Chesnot/Getty Images)

A move that brings crypto closer than ever to mainstream adoption.

In a blog post yesterday, popular digital-assets exchange Coinbase announced the launch of Coinbase Commerce, a tool that allows merchants to accept "multiple cryptocurrencies directly into a user-controlled wallet." This means that regular sellers now have a low-friction avenue to add cryptocurrency payments to their checkout and ecommerce platform(s).

[Ed note: Investing in cryptocoins or tokens is highly speculative and the market is largely unregulated. Anyone considering it should be prepared to lose their entire investment.]

According to the post, this process has been streamlined for ease-of-use:

With just an email address and a phone, merchants can sign up and begin accepting payments in Bitcoin, Bitcoin Cash, Ethereum and Litecoin. We’ve already integrated withShopify, one of the largest multi-channel commerce platforms, and are actively adding more integrations to make accepting cryptocurrency as easy as possible.

Of important note is that Coinbase Commerce is not a hosted service, meaning merchants will have "full control of their own digital currency."

Coinbase logged $1B in revenue during 2017, so this move stands to further its position in both crypto and traditional markets by bridging the worlds.

Editor’s Note & Disclosure: The author invests in cryptocurrency markets. Neither the author nor Forbes endorses participation in any token sale or cryptocurrency investment, all of which have significant inherent risk. Seek advice from a financial advisor as well as do your own due diligence before considering investment.