DEFINITION – Courtier – a person who attends a royal court as a companion or adviser to the king or queen.

NOTABLE QUOTABLE – “The perfect courtier thrives in a world where everything revolves around power and political dexterity. He has mastered the art of indirection; he flatters, yields to superiors, and asserts power over others in the most oblique and graceful manner. Learn and apply the laws of courtiership and there will be no limit to how far you can rise in the court.” – Robert Greene

Good use of the law:

People want to do business with people that they sincerely like and trust.

Focus on building sincere relationships with your clients.

NOTABLE QUOTABLE – “Remember, in the absence of a friendship with you or your brand your service and product will ultimately be reduced to a line item expense that they will eventually try to get rid of.” – Clay Clark

Law 25: Recreate yourself.

NOTABLE QUOTABLE – “Do not accept the roles that society foists on you. Re-create yourself by forging a new identity, one that commands attention and never bores the audience. Be the master of your own image rather than letting others define it for you. Incorporate dramatic devices into your public gestures and actions – your power will be enhanced and your character will seem larger than life.” – Robert Greene

NOTABLE QUOTABLE – “Marketing is a contest for people’s attention.” – Seth Godin (The best-selling author of The Purple Cow and the man who sold his business Yoyodyne to Yahoo for $30,000,000)

Good use of the law:

Always make sure that you stand out and are memorable.

NOTABLE QUOTABLE – “If your offering itself isn’t remarkable, it’s invisible.” – Seth Godin (The best-selling author of The Purple Cow and the man who sold his business Yoyodyne to Yahoo for $30,000,000)

Law 26: Keep your hands clean.

NOTABLE QUOTABLE – “You must seem a paragon of civility and efficiency: Your hands are never soiled by mistakes and nasty deeds. Maintain such a spotless appearance by using others as scapegoats and cat’s-paws to disguise your involvement.” – Robert Greene

Good use of the law:

As an owner, you personally don’t need to fire everybody.

As the owner, you personally don’t need to get involved with every legal dispute.

Law 27: Play on people’s need to create a cult-like following.

WATCH OUT – BUYER BEWARE

Scams are everywhere and there are people who are out there that will play upon your need for feeling complete and your need to know that God has a plan for your life in order to get money from you.

NOTABLE QUOTABLE – “People have an overwhelming desire to believe in something. Become the focal point of such desire by offering them a cause, a new faith to follow. Keep your words vague but full of promise; emphasize enthusiasm over rationality and clear thinking. Give your new disciples rituals to perform, ask them to make sacrifices on your behalf. In the absence of organized religion and grand causes, your new belief system will bring you untold power.” – Robert Greene

DEFINITION – Charlatan – “A person falsely claiming to have a special knowledge or skill; a fraud.”

Use for Bad:

EXAMPLE #1 – “If you tell a big enough lie and tell it frequently enough, it will be believed.” – Adolf Hitler (The worst human in the history of the world, the evilest person on the planet and a man responsible for killing 6,000,000 Jewish people. He killed roughly two-thirds of Europe’s Jewish people)

EXAMPLE #2 – In the early 1990s, Trudeau was convicted of larceny and credit card fraud. In 1998, the Federal Trade Commission (FTC) accused him of grossly misrepresenting the contents of his book, The Weight-Loss Cure “They” Don’t Want You to Know About. In a 2004 settlement, he agreed to pay a $500,000 fine and cease marketing all products except his books, which are protected under the First Amendment. However, in 2011, he was fined $37.6 million for violating the 2004 settlement, and ordered to post a $2 million bond before engaging in any future infomercial advertising. In 2013, facing further prosecution for violations of the 2011 agreement and non-payment of the $37-million judgment, Trudeau filed for bankruptcy protection. His claims of insolvency were challenged by FTC lawyers, who maintained that he was hiding money in shell companies, and cited examples of continued lavish spending, such as $359 for a haircut.

In November 2013, Trudeau was convicted of criminal contempt and is currently serving a 10-year sentence at a Federal Prison Camp in Alabama. Infomercials starring Trudeau and promoting his books—under the auspices of a private California corporation of undisclosed ownership—continue to air regularly on US television stations

EXAMPLE #3 – After a 16-month federal grand-jury probe, Bakker was indicted in 1988 on eight counts of mail fraud, 15 counts of wire fraud and one count of conspiracy. In 1989, after a five-week trial which began on August 28 in Charlotte, North Carolina, a jury found him guilty on all 24 counts. Judge Robert Daniel Potter sentenced Bakker to 45 years in federal prison and imposed a $500,000 fine. At the Federal Medical Center, Rochester in Rochester, Minnesota, he shared a cell with activist Lyndon LaRouche and skydiver Roger Nelson.

The United States Court of Appeals for the Fourth Circuit upheld Bakker’s conviction on the fraud and conspiracy charges, voided Bakker’s 45-year sentence and $500,000 fine, and ordered a new sentencing hearing in February 1991.[43] The court ruled that Potter’s sentencing statement about Bakker, that “those of us who do have a religion are ridiculed as saps from [sic] money-grubbing preachers or priests”, was evidence that the judge had injected his religious beliefs into Bakker’s sentence. A sentence-reduction hearing was held on November 16, 1992, and Bakker’s sentence was reduced to eight years. In August 1993, he was transferred to a minimum-security federal prison in Jesup, Georgia. Bakker was paroled in July 1994, after serving almost five years of his sentence. His son, Jay, spearheaded a letter-writing campaign to the parole board advocating leniency. Bakker was released from Federal Bureau of Prisons custody on December 1, 1994. Bakker later remarried and returned to televangelism, where he works on The Jim Bakker Show. He sells buckets of food to his audience on the show, in preparation for the end of days.

Audio Transcription

Do you need help growing your business? Take the business coach challenge. That’s right time. Business coach program will be any marketing firms prices by 50% schedule. Your free consultation today at drivetime show.Com, stripe nation-was he listening today from south korea, hello, super honored to have you want listening to the show, listen to the show for the first time that the detroit time show typically is all about providing a business school without the bs we break it down. We get into, we teach you, we teach you how to run a successful company eye doctors down and I’ve been blessed to build 13 multimillion-dollar brands, a soon-to-be 14 in the thing is, is that we we we know how to do it and we broke it down into a book called the boom book that you can download for free at thrive time show.Com, it’s always there for free. However, the boom book is like a cliff notes. Version of the bigger book. The bigger book is called start here. It is an amazon bestseller and the book. The book start here you can find on business coach amazon today start here is a 550 page mammoth book that breaks down the specific move that you can use to start a successful company and so we’re so proud of the book and how in-depth it is and how well researched it is that you can download the book for free at thrive. Time should I come to ebook version of that book, and so on, today show. We have the author of that book, marshall morris and the business coach on the show with me. No more so big I mean it’s a massive 550 pages I’ve got a cop in front of me. The book is only so many pages it has hear.

The book has all it’s awkward to look dude, it’s like 50 pages or book is bigger than this. So we’re doing it for saving people be the time needed to read this book. I would recommend that you buy this book. I would recommend you buy the book 48 laws of power we’re trying to break down all 48 laws because they are super moves that people will use their people out there. That will do anything to have success. They will give up their soul for money. I would agree with those people but they’re out there. You need to know the moves that people will use to take advantage of you. This next move, though lot 24 play the perfect courtier I love. This move and I would highly recommend that you would use this move, but you can consult your bible to see if you agree or not, but please read the excerpt from 48 laws of power so says the perfect business coach courtier thrives in a world where everything revolves around power and political dexterity. He has mastered the art of indirection he’s. Flatters yields disappears in a certs power over others in the most oblique and graceful manor, learn and apply the laws of courtier ship, and there will be no limit to how far you can rise in the court deal with business owners. All the time is a person who attends a royal court as a companion or advisor to the king or queen I’m. A business coach and I attend the ceremonies. The events, the the processes of growing businesses and organizations I attended-these I was not invited. Bye, everybody else I was invited by the king or queen is make sense. The owner of the company has invited me to their caught, and my job at the cord is to help grow that and how does it look in the court, the other people that don’t want me to be there because I’m going? Who is this guy about the muffler business? He doesn’t know anything about them. What is this? What is this guy knew about being a dentist in his self? Has he ever been to dentist himself?

This guy doesn’t know anything about ice cream cones at all, because if we did know about ice cream, cones I would tell you what that does this guy. He doesn’t know anything about my ice cream business and there’s already that that that we are dynamic cuz. You been invited to the royal court by the king of kuwait, and everybody else doesn’t want you to be there a lot of times. It’s true I felt like that before marshalls business coach, where you’ve been brought in by the owner to make changes, but the people that will make the changes-oh yeah, this happens regularly because most people are resistant to change. We talked about it earlier in the show that humans are creatures of habit habit, and that includes bad habits. Second, so if you are that catalyst that trigger for change in a business you’re going to meet some resistance-so here is this-is this is how I do this thrives in the world? Everything revolves around power and political dexterity. Okay, that’s the world of business, so I’m in I’m in that he’s mastered the art of indirection. How do you see me using business coach directional? How do you say it’s like i, don’t recall the last day, I didn’t use it at least once an hour. Well, a lot of times. People want to talk about things that don’t matter right until you just got to kind of change of subject in a way that they may be. Don’t understand that saying we’re not going to talk about that because it’s not very flattering to just say:hey we’re not going to talk about it. You know, speaking of janitorial services yes,, all the listeners would use if there, if they’re, wanting to totally gain power over there janitorial services, man, where should they go classic janitorial services actually would be the premier cleaning service in oklahoma office super clean with classic to get the food you said, I got excited classic clean.Com.

Their phone number is 918-671-2046 918-671-2046 classic janitorial service. For first time, customers they’re actually offering a free, floor, care service, so those high traffic areas actually come in for the first time and buff, though box or shampoo that carpet whatever you had those feet. Trip went on to look at it, cleaned up for you that first time and I know that because they’re not looking for a new siding slogan, but I’ve got one I’ve been working on here and working on it. It’s a classic clean, classic, anna, pearl services your office is clean, your office will be clean or clay. Clark is an idiot and it’s poorly recommended you to our services. If it’s right on the t-shirt or hat, that’s that’s beyond talk to you about to be there. You know, that’s where my mouth is and I got to put my mouth where their money is in your sponsor to show I got to be a pitch man, we’ve committed actually to eating off of the floor. Cuz, it’s so clean I will eat. I am now going to eat my breakfast off of the floor at the dr office on mondays, because the floor will now be clean. I’ve got the food delivered and now the floor that floors being clean. This sunday and I will do it. I will make it happen, I’m it to that I’m excited this because I always get people. Ask me:why are you eating off of the floor and now I actually have a good answer right. So that’s why I’m speaking of master the art of indirection, we go back to the perfect tortilla he healed to superiors. Business coach, Eric chupp. How do you see me? How do you see me compliment people all the time? What are the things you see me all the time yeah you want to say things that are not going to you. Don’t want to upset people with your compliments, so you don’t want to say weird things so like if, if a woman is coming to the office, you’ll say those shoes are really awesome.

Nice, i, know say it. Unless I mean it right right, so I’m not going to make some surf I’m complimenting you want to be direct about that, but you want to be intentional about it too, so you’re not actually offending people with to it, it’s where everybody compliments. Everybody drop i, really like your beard, actually kind of i, really like how you’re here I like that. We’re here see what you wouldn’t want to say you wouldn’t want to you. Wouldn’t you wouldn’t want to go into an office where you are now newly-promoted as a head of a company, and you wouldn’t want to offer any criticism which is a business coach. The whole point is to offer constructive criticism that will help you understand. The whole relationship is antagonistic on the bush, people be the best. You wouldn’t want to start off a relationship with offering negative when they perceive negative feedback when they don’t even like you, so the key is to get the report. People want to know more, as example. This is a funny situation that happened about 3 months ago. I love the business coach store. This is so good. The client says:wait first thing first thing:first, we’ve heard you guys to coach our business and I really want to fix the website right away and i, said awesome and your opinion. What needs to be fixed. He said that there boom i, said in your opinion, what needs to be fixed-and he says well, I mean overall, when my wife built the site it. It just said she did the best she could do, but she just doesn’t know how to make it. Optimized for google should know how to get to the top of google. His wife is right there, which I said to her. What it looks like you did. A fine job I know that if I didn’t have a team of business coach graphic design, tographer and web developers i, would you know my site with I built it be terrible. I mean seriously by design it be terrible. So you did a great job. Just really I sincerely meant it. Yes, I said:what do you think we should fix me visually? Where do you do like it? Because I really am not happy with it? I did the best I could do, but if I had said immediately like at your site, doesn’t look professional right does salted the person that you just got to understand the dynamics and all the emotions swirling around you, the one thing that is important when you’re doing this is to be empathetic. Try to stand in the other person shoes as you’re. Trying to do because you wanted to be constructive. Criticism is how you use the law for good people want to do business with people that they sincerely like and trust so focus on building sincere relationships, clients and colleagues make sure you do it remember any absence of a friendship. Somebody should write this down in the remember in the past tense of a friendship, wait but I’m trying to get on at scroll or something so I can write it down on something that matters like. A stone. Remember that the absence of a friendship with you or your brand, your service and your product will ultimately be reduced to a line-item expense that they will eventually try to get rid of. All repeat again, remember in the absence of a friendship with you and your service and your product line item expense that they will eventually get rid of. I, don’t want to build relationships yourself. What does it mean is i, do not accept the roles that society boise on you recreate yourself by forging a new identity, one that command attention and never bores the audience, be the master of your own image rather than letting others define it.

For you incorporate gimatic, dramatic devices into your public gestures and actions. Your power will be enhanced and your character will seem larger than life example would be on marshall seth godin, the best-selling author of the purple cow and man who sold, his business yoyodyne. To yahoo yoyodyne, how I spell that? That’s? Why, oh, why oh dine d y n e to yahoo /, 30 million dollars-he says marketing-is a contest for people’s attention. So after workshops, people always compliment me and none of it was so interesting. It was so fun. You guys kept my attention for the entire 15 hours marshall. How do we get our conferences? You don’t keep things moving, keep the change. How. Is it different than the typical business conference? 2 things 1 you got to have a purple cow. You got to have some type of dramatic way of standing out from the heard you boring is invisible and so the way that we do, that is through ed you taemin edutainment, which is entertaining education, which means you’re not going to want to take a nail gun to your head after having a listen to our different business coach format and learning laughing and learning when you’re laughing, you are learning and we make it fun and engaging so that we’re not just talking at you, but rather helping you work through the different parts of your business. You want to make sure that you always stand out. You and your product always stand out, make sure that your product and your service stands out. If you’re an employee hear me, you have to make sure you stand out. Cuz I won’t know your name cuz. There’s too many of you right so I need you to stand out and you stand out by doing what getting to work early doing more than is expected. When you do more than is it then I expect you do more than your boss expects.

Then you will get promoted to be remarkable, be remarkable. Laws of power, complete domination, show louis vuitton on the project. All right right, nation, welcome back, is with breaking down the loss of power, laws of power new york times best-selling book, the 48 laws of power. Another reason why we’re teaching these moves is because, if you’re, not careful, if you’re, not careful, if you’re, not intentional, these 48 laws of power are going to be used against you. That’s rights were teach you how to vaccinate yourself against these potentially dangerous moves there. A 48 moves, I would argue about 25 26 of the moves would be condoned by the bible. Are there in line with the values and ethics of the judeo-christian, bible and there’s about 20 of them that are super dirty and I know people out there that will do it thing needed to be successful. They will stop at no end to make money will exchange their soul for money until I’m trying to vaccinate the listeners against these super moves that oftentimes used for evil trip. A lot of people are using these mood for either. So, if you can read me, rock 26 I would love it. If you could read it that be great and jumped up real quick. Could you shut up? Okay, okay back to you, 26 do do do do do keep your hands clean, keep, your, hands, clean, doo, doo, doo, doo, doo! Okay, so here is what is robert greene make it might make. It seem a paragon of civility and efficiency. What is like paragon? What he’s doing he’s he’s he’s just he’s waxing poetic, east he’s using a lot of sintax id using big words. A lot of us are going. Let go somebody you’re going to be using up a business coach plethora, a plethora of I’m not familiar with I’m, going to lose me. So he says paragon as a person or thing regarded as an example. So you must seem as a paragon person or example of civility and efficiency. Your hands are:never saw oil by mistakes and nasty deed. Maintain such a spotless appearance by using others as scapegoats and cat’s paws to disguise your involvement.

I disagree with every part of that notable quotable from are the author, their robert greene and his opinions. He just showing you what people do right to become successful so so dirty move. Marshall. Have you not seen this? Where will have a business coaching client that wants to grow their company and they? They really are sincere about growing the company and they say here’s. The deal. I can’t come to the weekly meetings, because I am out growing. My business coach company so I’m going to send my number two and they’re going to be working in my stead, they’re going to meet with you and I’m going to delegate the strategy-making which, by the way is not a movie. You should not do that, but I’m not going to meet with you personally I’m going to have somebody else meet with you, and then they are going to be the one who meets with you to get these items done and then that person doesn’t ever show up on time. They never execute their action items and so what they do is they go back to the bus and they say boss. Here’s the deal every time I meet with marshall he’s. Never there and nothing ever gets done, is taking these guys like a long time to build their website. They predict, don’t ever do anything. I just marshall info is happens all the time it does. They have it for more times than it should happen. So then we have to call the owner and say hey just so. You know this is the 4th week in a row, we’ve been waiting on your number to to supply the content for the site and as soon as I could supply the content for the site, we can launch it, but we’re going to need that, and we also need your godaddy password and we’re going to need your password for your hosting your godaddy, for we need that and they’ll say.

Oh my gosh I didn’t even know that you needed that. Don’t provide the information to us like right, then right texting and they said it was still say. My number two is been really squirrely about a lot of things. We say who does number 2 work, for you hesitate letting the person go or I mean. Do. You feel like there are good good, employee and I would say using this law for good. Keep my hands clean, right, I would say:i would judge them based upon their actions. So I would say if you are in with them on a daily basis, and you see that they’re doing a great job, then the answer is yes, but if it’s murky-and you find yourself saying what are they doing back there-i never know what they’re doing where are they? Are they doing? What does ambiguity about what they’re doing then? You need to make that call. But could you send me an email, an advocate that i, let them go. Huh, no I’m not going to send you an email, advocate, I can’t say examples. You don’t personally need to fire everybody. This is an example using this law for good, you don’t need to fire, but you need to go to the office and personally show up and say, I’m firing. You purse that you can delegate that to someone else right. You personally don’t need to get involved in every legal dispute. I mean you don’t need to think about it, think about how a company could never grow. If the ceo of the company was constantly involved in the litigation, I mean business law. I absolutely disagree with the idea of the blaming people and using people as scapegoats. Bi-state use everyday everyday, bro, so many business owners I see people literally trying to blame. It’s hilarious to also the owner and the manager come to the meeting and the assistant manager come to me and the meeting were the managers not there. The assistant manager will blame it’s kinda business coach manager’s fault from the best-selling book, 48 laws of power play on people’s need to create a cult-like following. Oh my gosh.

This is that I cannot endorse, but it’s very important. You season, it’s a nerve, I hate this trip on rita’s. First, what is the definition of a charlatan, a charlatan? Is a person falsely claiming to have a special knowledge or skill, or also known as a fraud? Charlatan is a person falsely claiming to have a special knowledge or skill, also known as a fraud? Okay, what I’m going to do and I’m going to have you break it down before the break? So here goes to robert greene 48 laws of power people have an overwhelming desire to believe in something it’s called point of such desire. By offering them a cause, a new faith to follow it’s hot out, recycling keep your word vague, but full of promise, emphasize enthusiasm over rationality and clear thinking of your disciples rituals to perform. Ask them to make sacrifices on your behalf and absence of organized religion and ran causes. Your new belief system will bring you untold power, adolf hitler once said. If you tell a lie big enough, if you tell a big enough lie and tell it frequently enough, it will be believed jump. You say this all the time it’s due. See this sexy people that will go to these conferences, we’re going to meet the mystical leader who convinces them to sign up for the pyramid marketing. Do you not see this? Here’s what you got to remember if something sounds too good to be true, then it probably is okay and so somebody’s trying, if they’re playing on your business coach emotions, try to get you to something or sell you some product or service, and then you realize you’re in the middle of an air like they’re, going to try to get me to pay like 5 times more money to get the secret sauce or the next move or take it to the next level.

This person is most likely a charlatan they’re, just falsely claiming to be able to get you to your goals and they’re going to let you down, I’ve missed so many of our clients who have gone to the big name. Celebrity conferences and I know that the tony robbins conferences helpful for some people, but he’s big conferences in march. They come back saddle to a 3 grand a month. Coaching will you grab these people right? Marshall, yeah I mean it’s just a big long-term contract, something that they have to then go get financed for tens of thousands of dollars and they do it and then they they get drywall in there. Bots in right in your lap, you want to keep going to keep going it’s a bad deal. I would just encourage you if you’re out there, if somebody feels like they’re, trying to create a cult or try and replace god in your life run away from that person. We come back in the break room, break down a law 28 now what’s lot 2828 as of yet another powerful law from the 48 laws of power, my name is clay clark and I’m. Encouraging you to use the business coach bible as your guide use the bible at your guide, but understand these laws of power that can be used against you