For most people the search engine that matters is Google. There’s a good reason for this; Google have a 90% share of the search engine market in the UK so it makes perfect sense to optimise your website to get the best rankings on Google.

Types of SEO

"White Hat" SEO

White Hat SEO uses techniques and methods to improve the search engine rankings of a website.

With “White Hat” SEO you should see a steady, gradual improvement in your Google rankings.

"Black Hat" SEO

Black Hat SEO uses aggressive techniques and methods that focus only on search engines results and not a human audience, and can often fall foul of search engines guidelines.This strategy can get your site blacklisted on Google.

This strategy can result in a rapid rise up the rankings but is unlikely to provide any lasting improvements, could get your website banned from the search engines, and won’t provide real people visiting you website with a very good experience.