Description

Quarterly Beverage Tracker Second Quarter 2015: Austria Description

Packaged water has been the driver behind the soft drinks industry’s slowdown in decline, to just over a percent. PL brands have again outperformed the market in most categories, such as packaged water, carbonates and iced/rtd coffee. Strong gains in the chilled juice segment also contributed to soft drinks improved performance.

Key Findings

Cider grew well compared to the rest of the alcoholic drink categories

Dairy drink sales grew but this does not affect the long term downward trend

The discount channel saw the biggest rise in PL beverages

Innocent Smoothies have seen huge growth due to the high quality of the product