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Special requirements

Please note: This subject was previously known as MKT30013 Strategic Marketing Planning Project

This subject develops a student's analytical and creative skills in using appropriate tools to take a product or service and prepare a comprehensive strategy and plan to deliver the desired results for a business. To do this, students will be able to select, using rational selection criteria, an appropriate strategy that will perform best in the dynamic competitive context of a business's global environment.

Please note: assessment values are indicative only, details will be advised at the start of the subject.