It’s hard to believe, but there was a time when clothing designers wouldn’t dare put a logo, let alone a product endorsement on clothing. It’s all the fault of a French tennis star named René Lacoste, nicknamed “The Crocodile“ who, in the late 20’s developed a shirt that was more accommodating to movement. According to the Smithsonian, Lacoste “had a logo of the reptile embroidered onto his blazer. It became his personal brand before there was such a thing.”

According to Wikopedia “One of the earliest examples of T-shirts with a logo or decoration can be found in the 1939 film “The Wizard of Oz”. Three men attending to the Scarecrow at the Wash & Brushup Company in Emerald City are seen wearing green T-shirts with the word “Oz” printed on the fronts.”

The rest, as they say, is fashion history. Nowadays, every commercial and celebrity brand…