No Chips for Guac? Avocados From Mexico's Super Bowl Ad Finds a Solution

Where are the chips? That question creates an existential crisis of sorts in Avocados From Mexico's Super Bowl ad.

The spot shows a group of people who have created a bubbled world, sealing good things like avocados in with them and locking out the bad. The idyll can't last, of course, and chaos ensues when the bubblers realize that someone forgot to bring in the chips for their guac. Eventually they figure out some other ways to eat avocados. It's an actual selling proposition in a Super Bowl ad. At least, it's a serving suggestion.

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Jeanine Poggi

Jeanine Poggi covers the TV industry and how broadcast and cable networks and distributors are adopting to the changes in the world of TV advertising. She joined Ad Age in 2012, following six years covering the retail and media industries and other financial sectors for Women's Wear Daily, Forbes and TheStreet.