The B2C AI formula

AI-powered, outcome-driven

The most critical part of any AI practice is a careful definition of the outcome you're predicting. Faraday takes a data-centric approach to outcomes, determining both good and bad results according to rules set in your account.

Plug-and-play business goal library

Faraday includes outcome presets for common customer lifecycle stages in a variety of B2C industries. Browse through a sample of our library on the left.

Universal B2C outcomes

Common financial services outcomes

Common consumer shopping outcomes

Common home and utility outcomes

New customer acquisition

opportunity[status: closedWon]

Lead conversion

lead[status: won]

Retention

opportunity[wonDate: lt((today - 1.year))]

Cross-sell/upsell

and(purchase[sku: 1], purchase[sku: 2])

Reactivation

and(churnDate: true, status: customer)

Referral promotion

referral

New customer acquisition

opportunity[status: closedWon]

Lead conversion

lead[status: won]

Retention

opportunity[wonDate: lt((today - 1.year))]

Cross-sell/upsell

and(purchase[sku: 1], purchase[sku: 2])

Reactivation

and(churnDate: true, status: customer)

Referral promotion

referral

New customer acquisition

opportunity[status: closedWon]

Lead conversion

lead[status: won]

Retention

opportunity[wonDate: lt((today - 1.year))]

Cross-sell/upsell

and(purchase[sku: 1], purchase[sku: 2])

Reactivation

and(churnDate: true, status: customer)

Referral promotion

referral

New customer acquisition

opportunity[status: closedWon]

Lead conversion

lead[status: won]

Retention

opportunity[wonDate: lt((today - 1.year))]

Cross-sell/upsell

and(purchase[sku: 1], purchase[sku: 2])

Reactivation

and(churnDate: true, status: customer)

Referral promotion

referral

Define custom outcomes

Faraday works with you to hand-craft unique business outcomes using our own declarative language. Pinpoint your most valuable outcomes with explicit, detailed criteria.

Customers with high LTV that joined organically since March 2017, made at least 2 purchases they did not make a return, have children, and make charitable donations