MedMeasure

Both my parents are medical worksers, I always visit them in their workplace and observe them. As a product designer, knowing user needs is the base of a successful user- center product. So I decided to develop MedMeasure because Medical industry is relatively easy for me to collect data & find users' pain points.

MedMeasure is a medicine database we built for patients & medical workers. This is a platform to let public easily know more about medical industry and perfect long term doctor-patient relationships. The design team has three people and we spent 2 months to collaborate with professional medical workers.

Initial Survey

According to our initial survey & interviews, we know the difference between prescription drug & generic drug is obvious. And long term doctor-patient relationships may be harder to sustain, because of information Inequality.

Current Market & Competitor Review

According to our monitoring competing for goods market dynamics, market intelligence collection analysis, there is no database for public and democratization of medical knowledge is hard.

Too many professional platform for professional workers.People need a dictionary app in their language with a good UI. Not just showing data, but a guide to spread basic medical knowledge.

User Observation

People have a wide variety of medications in their medicine cabinets.Knowing the effects and the differences between all of the medications is difficult.

User Interview

As professional user researchers, we separated the user interview into two parts: public adaption & medical workers adaption. Because we know too much patients' comments are too subjective. and it should not be relied upon in substitution for advice from a health professional.

Public adaption

People don't check if you can take two medications together or if it’s safe to mix the two.

People rarely read the fine print on the medication.

Further research on the medication’s effects and safety is not done.

Medical workers adaption

We can’t take over doctors. But this database can be a tool to help public know more information about their own medicine and optimize relationships between public & medical workers.

There must be a way to distinguish the good & the bad...

We can’t take over doctors. But this database can be a tool to help public know more information about their own medicine and optimize relationships between public & medical workers.

Four keywords

Purity

Production Quality

Toxic & Side Effect Rate

Sales & Pricing

Users have medicine cabinets full of

Different Medications

A Mix of Over the Counter and Prescriptions

Users are unaware of

Medication side effects

Possible negative medication interactions .

Personas

Three target groups: Patient, Doctor, Pharmacist.

HOW MIGHT WE improve current sources of pharmaceutical information that are complicated and confusing?

Ideation & Wireframing

User Testing & Wireframes Iteration

For the sake of evaluating the system's usability, we found one room containing the lab with the system being tested for usability and all the other necessary equipment such as video & audio recording devices & eye motion trackers. Here, the participant is asked to come in and they are provided tasks to complete to test specific ideas of the product.

Takeaways & Next Steps

As the product manager who proposes the idea and leads the group to finish this product, I learned the responsibility of a user- center designer and creating business value. Much of the available, real-world clinical data is unstructured and stored across thousands of disconnected community clinics, medical centers, and hospitals. It is a problem that we believe we can solve.

I can feel the coming of "The big data " time. That is the future of pharmaceuticalsindustry and the future of the internet.