Part 2. See “Email Marketing Techniques 2010 – Email Design Tricks. Part 1″ here! Additional info on email marketing – Top Email Marketing Software Solutions 7. Subject lines — this is only a test Did you know only 25 percent of marketers are testing subject lines on a regular basis? If you’re not constantly testing, […]

1. Basics Prior to constructing your email, make sure that your message is clear and concise. Develop and refine what you want to say so that readers don’t lose interest or get confused about what your call-to-action is. What is your offer? How will reading and clicking through this email help the reader? Make sure […]

Loss of confidential data – including intellectual property, business documents, customer data, and employee records – is a pervasive problem among World companies, according to a survey released by Ponemon Institute and Vontu, a San Francisco-based provider of data loss prevention products. Eighty-one percent of companies surveyed reported the loss of one or more laptops […]