VolHolla! was no label creation. It was the brainchild of singer, CeCe Frey and diehard musician, Matt Elifritz. The two came together after spending time in separate projects that wearily faded away. After spending many evenings singing country music in bars, CeCe decided she no longer wanted to be a country singer. On the other side, Matt was stuck in limbo after his former band Wild America became victim of an untimely demise. Appeased by each others complete obsession with music, the pair decided it was time to try something new to them both! Welcome, VolHolla!