A huge whale shaped scuplture was created using scraps left on the beach by vacationtists. The goal was to rise awareness on how scraps directly affect species living the in limean seaboard.

On april 16th, on the month Earth Day is celebrated and close to the World Enviroment Day, Proyect “Whale” was carried out in Playa Redondo, with the purpose of demonstrating in a shocking way how garbage thrown on the beaches directly affects species’s lives. With the slogan “You litter, you kill”, this action convoked a lot of people, among vacationists, public figures and media, who joined this cause.

Young volunteers with rescuer t-shirts gave out fliers with information that could be used as bags in which to put the garbage, to leave it on assigned places when leaving the beach.

An acuatic mammals specialists, scupltors, designers and an architect took part in the making of the sculpture. It took around 3 weeks, and it was transported to the beach in three sections, where it was installed the day of the action.

Challenge:

To demonstrate the public how garbage they throw on the beaches affects the lives of species living in the limean seaboard.

Idea:

With the garbage left by vacationists during a weekend, on one of the most popular beaches of Lima, a whale was built. The huge sculpture (12 x 2.5m) was exhibited during the whole day, surrounded with the classic yellow tape, with the legend: “You litter, you kill”.

Results:

- One day of exposure generated more than 40 nation and worldwide news and comments (TV, newspapers, magazines and internet), making the messege to reach millons of people. - More than 4,500 vacationists received the messege live during the day of the action. - Hundreds of people published and read the new through social networks. - Tens of bloggers, ecological sites and pro-ambientalists webpages ralllied arround the messege’s diffusion.

The Breast Cancer Foundation in Singapore used the art of body painting to remind women about the dangers of breast cancer. “Are you obsessed with the right things?” A lot of women are more obsessed with a pimple then they are concerned about breast cancer. Advertising Agency: DDB, Singapore "Best Practices" and "Cannes Lions 2011"

In 2010, Burma held its first elections in 20 years. As part of its campaign to help free Burma's 2,100 political prisoners, Human Rights Watch created a giant installation at New York's Grand Central Station. Consisting of hundreds of prison cells, a closer look reveals that the cells bars are actually pens. Visitors could remove the pens to symbolically free the prisoners and then use the pen to sign a petition calling for the release of these innocent prisoners.

Cannes Lions 2011

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How would it make you feel to see the objects, places and pictures that make you remember your most meaningfull moments in life burning and disappearing forever? This online campaign, by Y&R Chicago, gives you a virtual experience of this situation, using a Facebook application in which you can see your own pictures burning before you.