LG backs away from Windows Phone

Erica, 30th April 2012

LG has decided that it no longer wants to play the Windows Phone game.

The manufacturer is saying what many people in the media and the world of analysts have known for a long time - there is just really no value in Microsoft's mobile platform in an environment where the iPhone and Android already exist.

This is readily brought to light when you consider that Nokia was able to become the leading Windows Phone player with its Lumia 710 phone, with only a modicum of effort.

The 710 instantly pushed Nokia to #1 status in the list of top-selling Windows Phone manufacturers, largely because of its highly accessible price of just $50 after service agreement and mail-in rebate.

Of course, being the top Windows Phone manufacturer is kind of like being the best player in Little League - you'll still have a tough time competing in the MLB. In other words, Android and iOS are still dominating the market, and Nokia has a long way to go if it wants to legitimately compete in that field.

So far, Nokia has made quite an impression, and there is the possibility that it could almost single-handedly help bring Windows Phone within striking distance of the two larger smartphone OS players. But no one else has been able to strike that level of enthusiasm.

In an article in the Korea Herald, LG was quoted as saying, "The total unit of Windows Phone sold in the global market is not a meaningful figure."