Technology, Marketing, Business Process Management and Disaster Recovery Solutions for Small and Medium Sized Businesses

July 21, 2009

3 Simple but Critical Steps for Project Management

The concept of project management can be intimidating to many small companies but it needn’t be. By focusing on a few simple concepts your ability to manage projects to successful completion can be greatly enhanced.

July 20, 2009

2 Reasons Why You Should Be Using Email Marketing Right Now

There are two major reasons why in today’s down economy you should use email marketing. First, use email marketing to steal customers away from your competitors because if you don’t, they will. Secondly, use email marketing to unlock the goldmine that resides in your existing customer base waiting for a reason to do more business with you.

June 12, 2009

6 Criteria for Selecting an IT Staffing Company

Leveraging outsourced labor is an important tool in today’s turbulent economy and can result in very successful project execution, but care must be exercised in partnering with an IT staffing company since they will become your partner and must have a shared sense of project ownership and overall success. Below are 6 tips for choosing a staffing company:

June 10, 2009

Internet Enabled Vehicles Closer Than You Think

A recent study by Gartner predicts that “by 2012, the majority of vehicle manufacturers will concentrate product development efforts on enabling wireless data connectivity in their next-generation cars.” The headline is being treated like fortune telling or prediction, but realistically, internet enabled vehicles are just an extension of a movement already witnessed over the past few years.

June 02, 2009

5 Pro Tips for Running Your Website on Free Open Source Software

Open source software (OSS) is increasingly popular with businesses of all sizes throughout the nation. Should your business consider transitioning to an OSS-driven website? Here are 5 pro tips to consider when making an OSS decision:

May 28, 2009

PGA Tour Provides Twitter, Facebook, YouTube Options to Engage Fans

Forget who made a hole-in-one on Colonial’s famous #13 – the real hole-in-one is the technology surrounding the tournament. For years the PGA tour and its partners have focused on leveraging technology to enhance the spectators’ experience – whether on the course or on the couch. This year introduces even more offerings like player updates via Twitter and Facebook and video postings on YouTube. Here’s a quick run-down of the tech-packed tournament for one of the world’s oldest sports.

May 22, 2009

Generate Sales with Email Marketing Campaigns - 5 Tips for Success

If you have an email account you have certainly received an email advertising a company’s products or services. Companies use email marketing campaigns as part of an overall marketing strategy to increase brand exposure, drive traffic to websites/phones, and to drive sales for specific products and services. Email marketing campaigns can be very successful and cost effective if you know these secrets to success:

May 19, 2009

Adopt Electronic Documents - Each Filing Cabinet Costs $25,000

A survey from Benchmark International determined that the average four-drawer file cabinet costs $25,000 to fill (includes paper, labor, share of facility cost, etc) and $2,100 per year to maintain. Add to this the cost of

May 18, 2009

Okay, an earthquake measuring 3.3 on the Richter scale is hardly worth noting, but it does remind us that disasters do happen and when they do, we must have a contingency plan. How will your business continue operating in time of disaster?

Most Marketing Managers miss the Power of Facebook, Twitter, Social Networking

A recent study from McCann Erikson UK Social Media survey found that 65% of marketing managers do not adequately understand how social networking tools can be used to market their company. This while an overwhelming number admit social networking is here to stay (86%).

May 15, 2009

The consultancy at McKinsey published in the McKinsey Quarterly the top online marketing trends affecting business today. Of note, more than half of respondents stated that by 2010 they will generate more than 10% of their sales from online channels. Considering online sales channels often generate more bottom-line revenue when compared to offline channels, this shift in sales generation represents a tremendous paradigm shift for companies of all sizes.