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Yokohama Tire Corp. has been producing off-road tires since 1982, when the Super Digger was launched. Thirty-five years later, the company still offers the Y829 Super Digger III bias off-road racing tire in size 33×10.50-15!

The Geolandar M/T directional tire was introduced in 1998. Yokohama tweaked the design and compounding in 2004; the resulting M/T+ G001 became a new SKU number, but was hardly a new tire.

More than two decades have passed since the creation of the original Geolandar M/T, which makes the new Geolandar M/T G003 highly anticipated by Yokohama dealers in the U.S.

The M/T G003 features a non-directional tread pattern and is equal to or superior in every way to the tire it replaces, the G001, says Bob Abram, senior manager of product planning.

“The directional tread design of the old G001 wasn’t playing with customers or dealers. Getting the looks right of this tire was important because we knew what happens when you don’t get the looks right, even if the performance is pretty good.”

Features and benefits

Yokohama says the Geolandar M/T G003 is superior to the G001 not only in mud traction but also in dry braking and snow braking. It also weighs less, which results in greater fuel efficiency.

The tire’s dry, mud and wet traction were engineered using a triple-polymer tread compound combined with optimized sipes and “an ideal” block-to-void ratio. The tread also features an advanced variable pitch pattern that Abram says will be a big selling point for Yokohama dealers.

“One of the things that came out of our research with consumers and dealers alike is they want a quiet tire — for a mud tire. They don’t expect it to be touring tire quiet, but they would like to use it as an extra selling feature.

“We’ve got a new multi-pitch variation that helps keep the noise down. That helps even out those peak harmonics, which are what make a lot of the noise when the tire is rolling at highway speeds.”

Yokohama’s new Geo-Shield construction incorporates multiple sidewall plies, steel belts, a full nylon cap and a high turn-up carcass into the design. All Load Range E and D sizes feature three-ply technology.

“The three-ply is important as a marketing tool,” he says. “It gives consumers confidence that we have extra strength in the sidewall to protect against punctures and to hold up to heavy use. Also, that full nylon cap helps you avoid tread punctures, so there is an extra layer of protection there.”

Abram says sidewall durability is not a major concern for the urban cowboy, but “is a huge issue for people who are really beating up and using their vehicles off-road.”

The G003’s Sidewall Armor not only protects the sidewall against impacts, but also adds traction elements to the design. And it gives the tire a unique, aggressive look.

“We were trying to avoid coming out with an M/T tire that was so ‘me, too,’ that looked just like the Toyo Open Country M/T or the Hankook Dynapro MT RT03 or BFGoodrich T/A KM2, for example. We didn’t want that to happen, but we also wanted to say to the extreme off-roader, ‘We have something extra for you.’”

By the end of the year, the Geolandar M/T G003 will be available in 37 Q-rated sizes, with rim diameters ranging from 15 to 20 inches. They will be introduced in three waves, broken out by the following load ranges:

According to Abram, the mud-terrain segment in the U.S. accounted for more than 3.6 million tires in 2016, compared to more than 2.8 million in 2012.

The top five selling light trucks in 2016 were the Ford F Series, Chevy Silverado, Dodge Ram, GMC Sierra and the Jeep Wrangler. Those vehicles “are right in our wheelhouse of what we want as potential fitments for this Geolandar mud tire,” he says. So are some specialized vehicles designed for more rugged duty like the F-150 Raptor, Jeep Wrangler Rubicon, and the Toyota 4Runner TRD Pro.

Yokohama is presenting the sweepstakes in conjunction with its marketing partner Nitro Circus Live Pty. Ltd., a global action sports and entertainment company that produces the Nitro World Games. Yokohama is also the exclusive tire of the Nitro Circus Live Tour in the United States through 2019.

The truck made its debut at the Nitro Circus show in San Diego and will be on display at all 20 Nitro Circus Live events across the country through the end of September. A free set of Geolandar M/T G003 tires will be given away at each Nitro Circus Live event.

The sweepstakes winner will be announced after the close of the contest and will be streamed on Facebook Live. You can also follow Yokohama on Instagram @yokohamatire and Twitter @yokohamatc.

“The grand prize-winning Ram 2500 Power Wagon is a real beauty,” says Fardad Niknam, Yokohama Tire director of LTR segment development. “We partnered with AEV to load the truck with all sorts of cool modifications, including a three-inch dual sport SC lifted suspension, a premium front off-road bumper, 17×8.5 Katla onyx black wheels, and differential covers for the front and rear. The custom livery wrap was designed by Jon Sibal and, of course, it runs on 37×12.50 R17 Yokohama GEOLANDAR M/T G003 tires. It will draw a lot of attention from fans at the Nitro Circus events.”

Niknam says the new M/T tire was created for hardcore off-roaders, outdoor enthusiasts and pickup truck/SUV owners, and is initially available in 37 sizes, ranging from 15- to 20-inch rim diameters. New features on the M/T, which goes on sale in the U.S. July 1, include aggressive sidewall styling, Geo-Shield technology and a special triple-polymer compound.

Yokohama is the exclusive tire of the Nitro Circus Live Tour in the United States and an official sponsor of the Nitro World Games, June 24 at Rice-Eccles Stadium in Salt Lake City, Utah. Go here for details on the 2017 Nitro World Games or visit for the 2017 Nitro Circus Live Tour North American schedule.

Pirelli’s TP Commercial Solutions LLC division has launched the first tire in the Pentathlon product family. The new Pentathlon D is a premium drive tire for the long haul market in North America.

The company says the new tire features the most advanced Pirelli technology and is tailored to the North American market. The Pentathlon D is a premium offering that gives fleets extremely high mileage, fuel savings, and low emission benefits as a SmartWay-verified tire.

The company says that as the Pentathlon name indicates, the new tire is distinguished by five distinct areas.

“Pentathlon D provided excellent results in testing against the industry’s most important performance benchmarks of mileage and traction in all conditions. This is a true embodiment of everything the Pirelli brand stands for – high performance, premium quality, innovative technology and industry leadership,” says Clif Armstrong, president of TP Commercial Solutions LLC.

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Titan International Inc. has reached tentative agreements with the United Steelworkers (USW) unions representing its plants in Des Moines, Iowa; Bryan, Ohio; and Freeport, Ill. Votes are expected in the coming weeks.

Paul Reitz, CEO and president of Titan, announced the tentative agreements during the company’s first-quarter earnings call on May 4, 2017. The current labor agreements expired in November 2016, and operations at the plants have continued while both sides worked on negotiations.

“Titan has a longstanding, good relationship with the USW, as evidenced over the past couple of years when we worked closely together to present cases to the International Trade Commission (ITC) regarding OTR tires from China, India and Sri Lanka.,” Reitz said. “Their support in these cases was greatly appreciated and instrumental in the successful determinations from the ITC. For more than 20 years, we’ve viewed the USW and its members as an integral part of the Titan team and we appreciate their hard work in building quality tires day-in and day-out at our North American tire plants.”

The company says the new RM852(EM) has a unique tread compound and 30/32nds of tread to provide long lasting mileage. A solid shoulder design offers improved traction in challenging weather. The tire also features 3D Micro-Gauge siping, with full depth and variable sipe density to help maintain wet traction and stability.

“Our engineers designed this tire with a compound that offers not only lower rolling resistance for fuel economy, but also a deep tread that can stand up to the demands of the road,” says Gary Schroeder, director of truck and bus tire business for Cooper.

“For fleets, choosing SmartWay verified tires is often a good choice to help manage operational costs as they frequently provide fuel savings. At Roadmaster, we are committed to continually developing tires that meet the needs of our customers and help them be more cost efficient by offering durable tires with long miles to removal, like the new RM852(EM).”
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Your Next Tire has all your tire needs whether you need tires for your minivan, backhoe, dump truck, lawn mower, atv, semi truck or Ford F150.

We have several warehouses full of tires and ship all over the USA daily. Give us a call at 1-888-513-8473 and check out our website http://www.yournexttire.com

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Yokohama Tire Corp. will introduce an off-the-road (OTR) radial all-weather tire at ConExpo in Las Vegas, March 7-11, 2017. The new The MYX S01 will be displayed in booth #C22231.

The new tire is one of five OTR and four commercial tires that Yokohama will display at the construction industry tradeshow. In addition, Yokohama will feature Y Trax, its new tire data tracking software. The company will also hold a “Score to Win” competition for booth visitors.

“ConExpo comes around every three years and draws over 125,000 top industry attendees,” says Tim Easter, YTC director of off-the-road sales. “It’s an excellent venue to display our OTR/construction tire lines to our customers.

Descriptions of the five OTR tires Yokohama will display follow.

The new MYX S01, a 25-inch radial all-weather tire designed for graders, loaders and dozers. The MYX S01 provides excellent traction on snow and icy surfaces thanks to the advanced siping in the tread. Available in sizes 17.5R25 and 20.5R25, the tire also features a non-directional tread for all year service, versatility and abrasive resistance for longer service life.
The RB42, a 35-inch radial for dump trucks.
The RL45, a 25-inch radial for articulated dump trucks, scrapers and loaders.
RT41 L-4, 25-inch radial specifically built for loaders and dozers
The Y524L5, a 33-inch bias tire for loaders and dozers in difficult mining and quarry applications.
Descriptions the four commercial tires Yokohama is showing at ConExpo follow.

The 108R, a SmartWay-verified regional all-position/steer tire.
The MY507, an all-position tire for on-and-off highway logging, cement and construction operations.
The MY507A, an all-position tire for on-and-off highway applications Ideal for concrete mixers, dump trucks and severe service trucks.
The TY527, a regional, high scrub and long haul drive tire for 2- and 3-axle tractor applications.
Yokohama says booth visitors can learn how to use the new Y Trax tracking software to track tire performance in any environment for a more efficient operation. Y Trax can calculate per-mile and treadlife costs, as well as predict wear and replacement demands. Additionally, Y Trax builds a photo history of each tire’s performance, monitors tire-related downtime and eliminates manual record-keeping.

The “Score to Win” competition gives booth visitors a chance to compete on a customized interactive soccer game for a chance to win a 2016/17 Chelsea FC Jersey. Yokohama Tire is the official shirt partner of Chelsea FC.

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Omni United (S) Pte. Ltd. has signed Ladies Professional Golf Association (LPGA) golfer Jodi Ewart Shadoff as ambassador for its flagship Radar tires brand for the second straight year.

The 2017 LPGA Tour begins this week in Australia. The ISPS Honda Women’s Australian Open kicks off at the Royal Adelaide Golf Club in South Australia February 16-19.

After a career-best second place finish at the 2016 Citi Banamex Lorena Ochoa Invitational at Mexico City, Shadoff looks to continue the momentum into 2017.

“I am really excited and looking forward to start my 2017 season in Australia this week. 2016 was an exciting year for me and I hope to be able to up my game in the 2017 season. I am thankful to my sponsors Radar tires and Omni United for their continued support,” says Shadoff.

Omni United signed Jodi as a brand ambassador for Radar tires, Omni United’s flagship brand in 2016. As a part of the agreement, Jodi represents Radar tires in the LPGA tournaments and carries the brand logo on her apparel and golf bag.

In October 2016 Jodi joined with the Radar tires brand in support of the Breast Cancer Research Foundation (BCRF), a nonprofit breast cancer organization in the US committed to achieving prevention and a cure for breast cancer.

Radar tires has been supporting this organization for more than 5 years now and to date donated over $1 million USD.

All through the month of October, Jodi wore pink and carried a pink golf bag to spread awareness and show support for the cause. Throughout the year Jodi was also part of a number of Radar dealer meets and programs where customers got a chance to play golf with the pro.

Omni United says 2017 will see an increased number of activities and programs involving Jodi and the dealers for greater promotion of the Radar brand.

From 2015 to 2016 Jodi managed to significantly improve her game, moving up from 206th to 59th in the official world rankings and working her way to the 32nd rank in the official money list from 98th in 2015. She improved on various parameters like number of birdies from 85th to 8th and overall finishing ten tournaments in the top 20.

Her best finish was in November 2016, where she tied for second place at the Citi Banamex Lorena Ochoa Invitational at Mexico City.

“I have always believed in Jodi’s capabilities and see her as one of the fast-rising stars in the world of professional golf. I wish her all the best for the 2017 season. Radar tires and Omni United is always there to support her,” says GS Sareen, founder and CEO, Omni United.

The company has other sports marketing programs for its Radar tires brand. For the past five years, Radar tires has sponsored motorsports teams in several offroad racing series. In 2014 Radar tires’ sponsored teams swept the SCORE International Baja races – winning the Baja 250, 500 and 1000 in class 10. In 2015 and 2016, Radar tires teams placed top 3 in several off road points’ championships.

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Nokian Tyres plc is bringing a new Hakkapeliitta tire to the winter tire market in 2017. Actually, it’s offering two: the Hakkapeliitta 9 for passenger cars, and the Hakkapeliitta 9 SUV.
Nokian says the tire features new stud technology, a new tread pattern, new tire structure, and a new rubber compound. The tire wil be available in fall 2017.
Tthe Hakkapeliitta 9 showcases the new adaptive Nokian functional stud concept, which features two designs of studs on the tire for use during specific driving conditions, such as braking or accelerating and cornering, which Nokian says ensures optimal traction in all winter conditions.

The tire provides longitudinal and lateral grip on icy and snowy driving surfaces, and behaves in a controlled and logical manner, the company says. The new tread pattern offers stable bare-road handling, a comfortably silent ride and rolls lighter than previous Hakkapeliitta generations resulting in improved fuel economy.

“As we’ve seen during the past few months, the snow and ice of winter results in dangerous driving conditions on the roads,” says Tommi Heinonen, president of Nokian Tyres North America. “Leveraging 80 years and millions of miles driven on Hakkapeliittas, our team developed the safest, most comfortable winter tire that we can’t wait to bring to drivers throughout North America.”

All about the studs

Nokian spent four years and countless miles of testing developing its newest flagship product, and it was fine-tuned to master extreme conditions at the tire maker’s White Hell testing center located north of the Arctic Circle in Ivalo, Finland.

“One of our starting points was to develop a completely new studded tire that combines balanced longitudinal and lateral grip with eco-friendliness,” says Juha Pirhonen, vice president of research and development for Nokian. “Unique to the Hakkapeliitta 9, the new stud technology features a dedicated, tailored stud for the center of the tread and a separate stud for the shoulder areas.”
The studs in the center area maximize longitudinal grip during acceleration and braking; and the tire is supported by the shape of the studs’ body, lower flange and hard metal center. The longitudinally wide hard metal pin on the center studs offers a maximum grip surface for the best possible longitudinal grip.
“The upper part of the stud body is bevelled, which allows the stud to penetrate even deeper into the ice than before; this further improves braking grip and lateral grip,” says Pirhonen.

The shoulder studs have been designed to provide lateral grip, which is especially important when cornering on slippery surfaces. The stud body and flange are different from the center studs, and the triaxial hard metal pin has been designed to withstand lateral forces. When cornering, the studs will encounter maximal surface-area, which improves lateral grip. This technical innovation offers improved, precise handling under slippery conditions, the company says.

In an effort to produce safer, more eco-friendly tires, Nokian developed the Eco Stud 9 concept for use in the Hakkapeliitta 9. The Eco Stud 9 concept is incorporated into both the center rib and shoulder studs to reduce road wear and ensure a quiet ride. The technology consists of an Eco Stud cushion to dampen road contact, an air space in the middle of the lower flange for reduced stud impact and bevelled hard metal tips to distribute the stud’s impact force across a wider area.

Designed for all road conditions

In addition to its ice grip, the Nokian Hakkapeliitta 9 performs on snowy and dry roads. The tread pattern is heavily grooved with self-locking 3D sipes allowing the tire to respond quickly and sensitively to steering for improved handling. The self-locking sipes lock the tread blocks firmly together on road contact, which results in fluent driving during cornering and evasions.

Dense siping combined with snow grip boosters on both sides of the middle blocks in the center of the tread provides more sharp edges for improved snow grip in both the longitudinal and lateral directions. The aggressive deep snow boosters on the shoulder areas provide additional grip when driving in deep snow.
The Hakkapeliitta 9 features a new type of eco-friendly winter tread compound, which contains silica and canola oil for improved tear resistance, natural rubber and the new Green Elasto Proof biomaterial that keeps the compound elastic at low temperatures. Nokian says the compound’s chemical bonds provide a sturdy grip year after year, even as the miles add up.
Because a large amount of winter driving takes place on bare roads, Nokian fitted the Hakkapeliitta 9 with its stability support network tread pattern, where the tread support network is rigid and unified at the bottom of the pattern getting more grooves and sipes where the rubber meets the road.

The strong ultra high tensile steel belt structure makes the structure light but hard, providing precise handling even at higher speeds. The sturdy structure also helps prevent punctures and the new special clinch rubber compound in the bead area improves driving comfort and durability.

The Hakkapeliitta 9 also features Nokian’s driving safety indicator to indicate remaining tread, and the snowflake symbol or winter safety indicator to indicate when it is recommended to replace tires.

Sizing and specifications

The Hakkapeliitta 9 is designed for passenger vehicles, and covers 52 sizes from 14 to 20 inches. Most are marked XL for the highest possible load capacity in that particular size.

The Hakkapeliitta 9 SUV comes in 51 sizes from 16 to 21 inches and features the aramid sidewall technology, which uses aramid fibre, to optimize durability. The selection also offers several products that employ Flat Run technology or that are marked XL for the highest possible load capacity.

Goodyear Tire & Rubber Co.’s Eagle-360 concept tire has been named one of Time magazine’s “Best Inventions of the Year 2016.”

“By steadily reducing the driver interaction and intervention in self-driving vehicles, tires will play an even more important role as the primary link to the road,” says Goodyear’s Chief Technical Officer Joe Zekoski. “Goodyear’s concept tires play a dual role in that future both as creative platforms to push the boundaries of conventional thinking and testbeds for next-generation technologies.”

Each year, Time magazine’s technology editors list the year’s “best inventions that are making the world better, smarter and—in some cases—a little more fun.” This year’s list includes 25 inventions. In addition to Goodyear’s Eagle-360 concept, the list includes a virtual reality headset, shoes that lace themselves, a solar roof collaboration between Tesla and SolarCity, and the Chevy Bolt electric vehicle.

The Goodyear Eagle-360 is a spherical-shaped design concept tire that would provide self-driving cars ultimate maneuverability, connectivity and biomimicry to increase safety. “Although the Eagle-360 is a future concept, it represents an essential aspect of Goodyear’s innovation strategy and our vision for smart and safe mobility,” says Zekoski.

Over the last five years, the Radar tire brand has raised more than $1 million to fight breast cancer. And Omni United (S) Pte. Ltd., owner and distributor of the Radar private brand, plans to continue the fight with the help of the Breast Cancer Research Foundation (BCRF).
“Giving back is one of the corporate values upon which we have built Omni United and Radar tires,” says GS Sareen, founder and CEO of Omni United. “It is one of my most cherished corporate values, less about social responsibility and more about running our company responsibly.”

“Our partnership with the BCRF has allowed us and, indirectly, also our customers, to contribute in a meaningful way to fund research towards the prevention and cure of breast cancer, a disease that has touched so many in our communities and among the friends and families of our employees, customers, suppliers and friends. We will continue supporting the BCRF in their relentless endeavor of advancing research towards finding a cure for breast cancer.”

In 2011 Omni launched the “Mobilizing Hope” campaign, a corporate alliance with the BCRF that has included donations for each Radar tire sold and one-off contributions. To date this campaign has contributed more than $1 million, which has funded over 21,000 hours of some of the world’s most promising and innovative research toward preventing and curing breast cancer.

Besides monetary contributions to the BCRF over the last five years, Omni United and Radar tires have sponsored and undertaken numerous initiatives to spread awareness for this cause, including:

* encouraging their customers, tire distributors, dealers and retailers throughout the world to support the Mobilizing Hope campaign by providing them with in store displays, pink ribbons and other awareness materials to distribute among customers;

* displaying the logo of the BCRF on all the racing cars and gear of the Radar tire motorsports teams;

* supporting the BCRF in all international tire fairs and other events in which Omni and Radar tires participate.

“Our corporate partnership with Omni and the team has been rewarding and innovative in bringing a predominately female cause into a mostly male environment, the world of tires,” says Myra Biblowit, BCRF president. “We are delighted to reach this 5-year milestone and grateful for the ongoing support from Omni, which has helped us fund some critical research.”

This year Radar’s brand ambassador, LPGA golfer Jodi Ewart Shadoff, will further increase awareness of this cause and of the work of the BCRF by wearing pink gear and using a specially designed pink golf club bag in all the October tournaments in which she is due to participate, including the Fubon LPGA Taiwan Championship in Taipei from Oct. 6-9; the LPGA Keb Hana Bank Championship in Incheon, South Korea, from Oct. 13-16; and the Sime Darby LPGA Malaysia in Kuala Lumpur from Oct. 27-30.

Radar is the flagship brand of Singapore-based Omni United, which does business in the United States as Omni United USA. All Radar tires have distinct labeling identifying the product as supportive of the Breast Cancer Research Foundation. This includes all of Radar’s new products: the Dimax R8+, Dimax AS 8, Renegade A/T 5 and Renegade R7 M/T.