General Electric

Write a 250-300-word proposal in which you analyze how GE (general electric) will benefit from becoming more innovative and creative.

Address the following:

Analyze how creativity support the organization's goals and objectives

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Analyze how creativity support the organization's goals and objectives.
GE has the goal of becoming the number one or two in every market it serves. It upholds the values of "imaging, solve, build, and lead. In the past GE has spelled out the strategic objectives of sustaining operating excellence and financial discipline, creating a more valuable portfolio of businesses, driving organic revenue growth at 2 to 3 times gross domestic product, retaining an excellent team with a strong culture, managing the company's risk and reputation, and building on excellent investor base. However, these objectives have suffered because the revenues of GE have declined from ...