The Homeselling Process

Selling a house typically includes many of the following elements.
Berkshire Hathaway HomeServices PenFed Realty will be your resource and guide every step of the way.

STEP 1

Initial Consultation

Determine your needs and priorities

Review “agency” choices and select appropriate working relationship

Discuss Marketing Plan

Establish Pricing Strategy

STEP 2

Design and Implement Marketing Plan

Complete home enhancement recommendations

Carry out scheduled marketing activities

Show the property to brokers and prospective buyers

Communicate with you on a regular basis

Monitor results of marketing activities

Modify Marketing Plan and Pricing Strategy as necessary

STEP 3

Review Offer and Reach
Agreement with Buyer

Buyer’s real estate professional presents offer

Discuss and clarify proposed terms and conditions

Negotiation; possible counter offers

Reach final agreement

STEP 4

Complete Settlement Process
(per purchase contract)

Deposit of buyer’s earnest money

Sign documents

Title search; preliminary title report to buyer

Inspections

Removal of remaining contingencies

Buyer’s final walk-through of property

Loan funding/balance of funds from buyer

Recording of title

Relocation of seller; possession of property by buyer

STEP 5

After-Sale Service

Help you find your next home, as needed

Assist you with relocation, as needed

Provide resources for other after-sale homeowner needs

Seller Advantage

Informed Sellers Can Make Better Decisions

It often comes down to simple math: The more people who see a listing,
the greater the chances for a fair and timely sale of the property.

Informed Sellers Can Make Better Decisions

Berkshire Hathaway HomeServices employs one of the industry’s most comprehensive strategies ensuring maximum exposure of a property to buyers searching in your area. Seller Advantage also provides sellers with an overview of the competitive selling landscape to help you make strategic pricing decisions to quickly sell your home at an agreeable price.

Listing Presentation Report

Berkshire Hathaway HomeServices’ Seller Advantage program gives sellers sound information and decision-making tools throughout the home-sale process. Our Listing Presentation Report will show you exactly how many potential buyers are searching a specific neighborhood for homes similar to yours.

Listing Activity Report

Further, once a homeowner has listed a home with Berkshire Hathaway HomeServices they will receive our Listing Activity Report detailing how many times your home has appeared in potential buyers’ search results and how many times your listing has been viewed.

Market Activity Report

Perhaps you are not ready to sell, but would like a sense of buyer interest in your neighborhood and in homes like yours. Regularly, the Market Activity Report will show you just how many people are searching in your neighborhood for a home like yours. You will also gain specific market updates including new listings, price changes and status changes.

Such comprehensive information, combined with the guidance of your Berkshire Hathaway HomeServices agent, gives you unmatched advantages as you list and sell your home.

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