Sweet is a professional musician who has been producing jingles for TV and radio commercials and shows and corporate events for all of his adult life. The Milwaukee resident has left his mark throughout southern Wisconsin with his special brand of musical advertisement.

“I got into this because I became a studio musician playing piano when I was about 20 and it just happened that the studio needed someone who could compose jingles, arrange them for musicians and singers and then produce them,” Sweet said during an interview from his Milwaukee studio. “I'd been playing on sessions at their studio so they asked me if I could do that, and I just said 'Yes, I can.' So I started writing for them and a few years later I went off on my own.”

That simple “Yes, I can” opened the door to what is Sweet's calling. His career has taken him all over the map, musically and geographically, and even led to an Emmy nomination.