Cypress, California-May 10, 2005-Bandai America Inc, a subsidiary of the third largest toy company in the world and known for such properties as Power
Rangers, Teen Titans, and Strawberry Shortcake, has announced the fully 3D polygonal Brunswick Billiards Challenge for wireless phones. The most realistic and detailed pool simulation available, Brunswick Billiards Challenge brings to cell phones the level of quality players expect from the most trusted brand in pool products.

In Brunswick Billiards Challenge, players take on one of six characters with individual strengths and weaknesses that will test the skills of even the most
confident pool sharks. A detailed physics engine for ball and cushion behaviors and a meticulous replication of corner and side pocket circumferences
guarantees unparalleled realistic gameplay.

The game also features an intuitive shot set-up allowing players to adjust overall aim of the shot, cue angle, and cue height for setting up spin and
executing jump shots. Fully controllable camera views allowing the user to examine every shot from virtually any angle, and active camera work dramatically illustrates every shot, including replays.

"Brunswick has been one of the most trusted brands in pool products for almost 250 years" says Masao Ohata, Vice President of Bandai Network Entertainment. "We are pleased to offer a realistic billiards experience that lives up to the Brunswick brand."

About Brunswick Billiards
For over 160 years, Brunswick Billiards has been the leader in designing the highest quality in billiards tables with a standard of superior craftsmanship
preferred by experts around the world. Based in Bristol, Wis., the company has more than 300 retail dealer locations across the United States and designs billiards tables, furniture and accessories. For more information about Brunswick Billiards and its product line, visit its Web site at
www.brunswickbilliards.com.

"A great opportunity to attract fans to Tamagotchi in the mobile space, and the BREW solution is allowing us to get there faster," says Masao Ohata, Vice President of Bandai Network Entertainment.

About Bandai America Bandai America Incorporated, a subsidiary of the third largest toy company in the world Bandai Co. Ltd., was launched in the U.S. toy market more than 20 years ago and has grown to become the master toy licensee of some of the most popular properties in children's toys and entertainment, including the Power Rangersâ„¢, DigimonÂ® and GundamÂ® product lines. Bandai America Incorporated's subsidiaries include Bandai Entertainment Incorporated, which focuses on character merchandising and Japanese anime distribution.

Bandai America Incorporated United States operations are headquartered in Cypress, California. In the U.S., the company's shares are traded over the
counter in American Depository Receipt (ADR) form under the symbol BNDCY.