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Keeping your PPC agency pricing model at an hourly rate also helps keep your campaigns under control. As is the case with most PPC endeavors, as your campaigns change and adapt and grow, so must the range of your ad spend and budget, etc.

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Sometimes it seems like there are as many ways to pay for pay-per-click advertising (PPC) as there are PPC agencies. This might be confusing if you’re new to the market, but the variety of PPC agency pricing models is actually good for businesses.

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