Abstract

We contribute to the rhetorical history concept by focusing on the corporate archive, a key source for
constructing rhetorical histories. We propose a stakeholder perspective as a way to model the constellation
of power and interests around the corporate archive, identifying four key stakeholder groups: owners;
archivists; historians; and audiences. Recent work has problematized the rhetorical history concept, arguing
that rhetorical histories are more unstable and harder to control by managers than suggested by earlier work.
This paper contributes by exploring the corporate archive as a source of contestation shaped by the varying
degrees of power and interest held by key stakeholders. We propose a simple stakeholder perspective on
the corporate archive before applying it to four case studies. Application allows us to refine this approach by
revealing the interplay of forces around the corporate archive in relation to the construction of rhetorical
history.