Inside TED’s Unconventional App Strategy

VANCOUVER Since its inception in 1984, the TED Conference has been known for being a model of innovation—in format, content, layout, interactivity, and more. So it’s not surprising that its conference app is also, well, uniquely TED. It’s designed by an in-house team with a singular focus on serving attendee needs. And while other conference and event hosts may share that mindset, for TED it manifests itself in ways that are uncommon.