Facebook Announces New Partners for Advert Viewability Verification

Advertisers on any advertising channel always want to know that their adverts are being seen, and how much they are being seen. They also want to know that their metrics are accurate. To address this issue, Facebook launched an ad buying option with 100% in-view impressions. It also launched a partnership with several partners for advert view ability verification. Now, the company is expanding to new partners.

Back in September it was just a partnership with ad analytics company, Moat. The company then began independently measuring Facebook video ads. Now, Facebook is announcing additions to the list of advert verification partners.

It is these advert verification partners “who give marketers the data transparency that they want”. This follows Facebook’s belief in “measuring ad delivery with viewed impressions, rather than served impressions”. Back then, the explanation had been that