Audience – Do you have a remarketing list? You can display ads to people who have recently visited your site.

3. Results Are Instant

Unlike a long-term SEO strategy, which requires a couple months to get going, Google Ads can have an impact immediately if they are created and targeted properly.

A single Google Ad can be created and approved for display on Google’s network of partners in a matter of minutes to begin generating sales for your business.

4. Budget Control Is Easy

The premise behind Google advertising is simple – you only pay when someone clicks on your ad.

Using the AdWords platform, users can see the typical volume of searches and the cost-per-click for every keyword. This allows you to estimate the potential cost over a given period and set an appropriate budget.