Inwork says the Cast and Cure decorative coating process is fully sustainable and will enhance the traditional varnishing process by “casting” a holographic image into the surface of the varnish. This micro embossing technique allows for the use of holographic images in packaging at a significantly reduced cost compared to traditional holographic materials, the company adds.

According to Tim Cain, President, Breit Technologies, “This allows designers to create an impactful image without distracting from graphics on the package, thus enhancing their design while also reducing costs and carbon footprint.”