The Customer Experience Challenge Blog

Hey, it seems that it was just yesterday that we were ladling out “Happy New Year” and today Q1 is already over! Time flies, huh? So, we thought: great time to look back at 2017 and further ahead into 2018 and share with you some of the great achievements that we brought to our customers, partners, and the industry last year.

It’s not a news anymore that people today choose and buy experiences, not products or services, and the advancements in technology increase both customer expectations and space for businesses to wow them. The potential of wowness (what a word, huh? Does it even exist? Well it does now 😊) is like rivers in Spain: it suddenly bursts its banks after some generous precipitations in form of new disruptive technology, and then quite quickly dries out when the technology becomes a new normal.

Companies must have their eyes open to catch this wave, and jump on top of it just in time to leverage the disruption and get their brands associated to it while it’s still cutting edge and cool.

Will the machines save us or kill us all? – that is the question. While many are thrilled with the latest AI breakthroughs and dream of a shinning AI-powered world, others, like Bill Gates, Elon Musk, Steve Wozniak and the late and legendary Stephen Hawking, expressed concerns about the evolution of the machines and warned about an apocalyptic future.

Altitude is committed to create value for its customers while executing on its own European General Data Protection Regulation (GDPR) compliance program. Companies can miss that there are benefits from a GDPR program. For Altitude it is an opportunity to build customer trust, improve customer relationships, establish better data controls, and improve internal data handling and availability. A GDPR program can be an opportunity to embark on a wider data transformation that will benefit the whole business.

I remember a painting professor I had telling the class: “forget the contours, contours are in your brain, not in reality. Painting is a visual interpretation. You don’t paint a chair, you find a solution, in canvas, for the colors, light and shadows you observe, ignoring if they seem a chair or a train. If you do it right, in the end you’ll get a chair”.

Our experience as a vendor in the customer experience journey global market in the last 25 years is a source of insights and lessons on how organizations can excel in managing the entire customer experience and reap enormous rewards.

Unlike the idyllic, festive, and calm scenario that the idea of Xmas brings into the mind of all of us, for the most part of businesses it is quite the opposite. According to Statista, the holiday season accounts for 20% of the retail Industry´s annual sales, and can account for as much as 30% of an individual retailer´s total sales. Things do get hectic.

Every day, start-ups and other innovative businesses are coming up with new business models that highlight how digital transformation is changing sales, marketing and customer service in all industries.