My dream is for CRM for nonprofits to shift paradigms so that it unleashes powerful data synergies. I also have a big ol’ bag of over-used, worn-out clichés that I’ve quite clearly tapped this morning. I’ll just put away that bag and start over…

Nonprofit CRM (Constituent Relationship Management) starts with, well, your constituents. So who are these folks? In the commercial sector, it’s pretty clearly a company’s customers. For us in the nonprofit sector it’s a bit more complex and, I’d say, a bit richer.

I spend a lot of time thinking about CRM. It’s kind of an obsession. It wasn’t always this way. But then again, until fairly recently, it really wasn’t worth thinking about because it really wasn’t possible for or available to the nonprofit sector.