Gillette and Movember have partnered up to launch the new ‘GentleMo’ moustache as the answer to Canada’s call for more gentlemen. A recent survey done by Gillette showed that more than 80% of its respondents have seen a decline in gentlemen in Canada and that there’s a need for more of them.

To address this call, Gillette has chosen Movember-rated barbers from Toronto, Vancouver and Montreal as well as the expertise of Dan Trepanier from TSBmen.com to design a moustache that would embody gentleman-like features in today’s Canadian men. This look is also in support of Gillette’s partnership with Movember, who uses moustaches to raise awareness for men’s health.

“The grooming expertise and reach of the Gillette brand supporting Movember’s Canadian campaign is outstanding,” said Pete Bombaci, Country Director, Movember Canada. “We hope this partnership will encourage more Canadians than ever before to register for Movember, grow finely groomed moustaches and support men’s health.”

Those who would like to try the new GentleMo in support of Movember and beyond can do so with the help of Gillette’s Fusion ProGlide Styler which ‘combines Braun engineering and Gillette Fusion ProGlide® technology to trim, edge and shave facial hair.’ Click here to sign up for this year’s Movember campaign.