BearingPoint and LV= shortlisted for the Financial World Innovation Awards 2014 in the “Innovation in marketing and communications” category.

London, September 09, 2014 – Now in its seventeenth year, the Financial World Innovation Awards have attracted extremely high quality nominations from across the spectrum of organisations providing today’s financial services. Winners will be announced on Thursday 27th November.

Liverpool Victoria (LV=), the UK’s leading insurance and financial services provider, are expecting annual sales of their 50+ product to rise by 11% after analysing and optimising its marketing spend across direct mail, TV, press and digital using BearingPoint’s marketing & media optimisation software HyperCube. You can read more about the project here: LV= increases top line through innovative approach to marketing and media optimisation.

“We’re delighted to have been shortlisted for this innovation award it is a testament to the talent of the LV= and BearingPoint teams and the powerful way HyperCube can bring tangible benefits to drive marketing success.” added Andreas Rindler, Partner, BearingPoint.

About BearingPoint

BearingPoint consultants understand that the world of business changes constantly and that the resulting complexities demand intelligent and adaptive solutions. Our clients, whether in commercial or financial industries or in government, experience real results when they work with us. We combine industry, operational and technology skills with relevant proprietary and other assets in order to tailor solutions for each client’s individual challenges. This adaptive approach is at the heart of our culture and has led to long-standing relationships with many of the world’s leading companies and organisations. Our global consulting network of 8,600 people serves clients in more than 70 countries and engages with them for measurable results and long-lasting success.