Kettles is by far the dominant product area in small kitchen appliances (non-cooking), accounting for 99% retail volume share in overall sales in 2015. However, this product area is also showing strong signs of maturity. Stronger growth was seen in the middle of the review period, thanks to new expatriates entering the country and rising economic confidence for low-income consumers. In addition strong discounting by hypermarkets fuelled impulse purchases. However, by 2015 growth had dropped to...

Euromonitor International's Small Kitchen Appliances (Non-Cooking) in United Arab Emirates report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2020 illustrate how the market is set to change.

Get a detailed picture of the Small Kitchen Appliances (Non-Cooking) market;

Pinpoint growth sectors and identify factors driving change;

Understand the competitive environment, the market’s major players and leading brands;

Use five-year forecasts to assess how the market is predicted to develop.

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