Azzurro Rock Pub is a well known night pub in Bilbao, focused on rock music, heavy metal, offering a very different experience for its customers, both in its theme and in its ways of getting in touch with its target: web, viral, social, merchandising... that fact makes it different due to its out of the box way of innovate.

When they contacted Vals Agency for a new and fresh marketing proposal, in order to get an exclusive, different, and funny way to promote Azzurro Rock Pub to its clients, RELEVO Videogames entered the arena by offering the development of a videogame for 80s platforms, and to put it working inside the pub, in order to make championships or promotions, along as offering physical editions of the game to its customers. Sergio Itxaso, managing director, was really excited with the idea and, after analyzing production costs, he has give us the starting signal for the creation of the game.

It's going to be a puzzle game, using the night pub as the main scenario, where you must demonstrate dexterity, memory and speed: will you be able to keep the shots sequence in the given time? An MSX version will be created for being played inside the pub for its promotions and challenges, and a Spectrum version, for creating exclusive physical cassette versions for its costumers. A great exaple of well-targeted marketing! Stay tuned, as we will keep on giving more info about this historic project. Thumbs up for the Azzurro for being the very firsts!