Knowledge Base Articles

With its low wages, business-friendly investment laws and immense labor force, the People's Republic of China has become the world's workshop. Not only do US mega-retailers source most of their products from China, but small shops, wholesalers, online resellers and manufacturing concerns buy from Chinese factories, as well. Individuals interested in importing raw materials and consumer goods for their operations can draw on this resource by learning a few basic customs and procedures.
Going to the Sources
Attend a trade fair to meet directly with Chinese wholesalers and manufacturers. A China Sourcing Fair takes place annually in the United States, offering buyers a up-close look at goods, including electronics, household goods, tools, toys, clothing and shoes, currently on offer from Chinese factories. This fair requires only your business card, printed with a company name, for admittance. If you have the means and desir

Promotional items are a good way to promote the business as these
help in the advertisement of goods and services. There are various
promotional goods that a company can use. The choice totally depends on
the purpose of the promotional materials, the budget and most
importantly the target audience. The promotional items that a company
chooses should be something which appeals to their potential customers.
Promotional
water bottles which carry the logo of the company are one of the best
promotional items that a company can give out to employees and customers
and clients. These are something which really appeal to the recipients
and are liked by them all. The promotional water bottles are a good way
of promoting the company as these can easily carry the logo of the
company and these are not very expensive also. These bottles can be used
by the recipients in their daily life and these also remind them of the
company as they see the logo of the com

Try to remember how you felt when you received a customised
birthday cake with your name on it and was treated like royalty.
"Awesome" probably describes this feeling you then had when people
treated you this way. Every customised gift is relatable to this feeling
and we often tend to become attached to the gift giver, emotionally or
mentally. This fact has now been adopted and utilized as marketing
strategies to increase business sales.
Amid the contemporary
cut-throat kind of competition, promotional strategy is considered to be
the best method of increasing sales and is the "open secret" for
staying ahead in the race. The sole purpose of promotional strategy is
to introduce, persuade, and influence people; the same 3 "colours" that a
sales strategy targets. Customized products impact enormously on both
the giver and the receiver while providing the perfect business branding
solution.
Let's discuss how customized promotional products

Taking advantage of imported goods has always been a winning card
when it comes to small businesses, the basic concept behind doing
business with offshore companies is that they are able to provide a good
product which has a lower cost of production thus bringing down the
expenses of those who purchase such imported goods. When it comes to
promotional products for medium and small businesses buying items in
bulk is a great idea to the fact that they are a lot cheaper because
they are sold and purchased at wholesale prices which again increase the
revenue margin and drives down expenses.
Cost Effective Solutions
When
it comes to marketing and advertising small businesses are always
looking for new ideas and marketing techniques which are effective and
at the same time don't cost too much to execute. The basic idea behind
promotional product marketing is that such products must be able to
deliver to your advertising or your message time

Trade Show Promotion
The top reason that companies purchase promotional items is for use in trade show promotions. The categories of items purchased for trade shows run the gamut from inexpensive giveaways to very expensive gifts for executive buyers. The largest volume of trade show sales is in takeaway gifts for exhibition stand visitors.
Customer Retention, appreciation
Customer retention and appreciation is the second most cited reason for purchasing promotional items. Gifts to existing customers include everything from free sticky note pads sent out by office supply companies to imprinted sugarless mint tins handed to customers after a tooth cleaning at the dentist. Promotional items are an excellent way to show appreciation to your clients for their custom.
Goodwill/ Enhance Image
In the same vein, many companies use promotional items to increase goodwill and enhance their image. A local business may buy promotio