So I went to PetSmart tonight to grab dog supplies, and some much needed cuttlebone and I bought a small bag of National Geographic Aquatic Turtle Entree as something to mix up Yertle's food menu (she is alternately eating frozed turtle diet cubes, Reptomin Pellets/Krill pellets, and for occasional snack, gammarus shrimp and a Turtle Chaser). It wasn't till I got home that I really noticed the ingredients:

Unfortunately, it just looks like another filler-heavy product that National Geographic is using to cash in on the pet business (i.e., the "special National Geographic aquarium substrates"...) Don't get me wrong, I like their work, but I just think entering the pet industry is a bit too much.

That being said, it's probably fine to add to your rotation (albeit a little sugar-y), but it obviously shouldn't be the only pellet your turtle is getting. Especially since there is no Vitamin D3. I know that's supposed to come from your lights, but I just like seeing it on the ingredients list anyways.

No, but I would imagine it takes a lot to correctly manufacture MVBs. Back in the day, Mega-Ray and T-Rex were made in the same factory. Those were arguably the most popular ones at the time. Since I think it's a small market for these products, and you have to consider protecting your brand, it would make sense to rebrand ones from a decent bulb.