Overwatch League™ Welcomes New Partner Toyota

As North American Launch Partner for the Overwatch League, the
automaker looks forward to collaborating on behind-the-scenes content
for league fans

IRVINE, Calif.--(BUSINESS WIRE)--
Following a thrilling opening week for the Overwatch League that drew
more than 10 million viewers worldwide, a major new brand-marketing
partner has signed on to support the league during its inaugural season:
multinational automotive manufacturer Toyota.

Toyota will be a North American Launch Partner for the Overwatch League,
and is looking forward to future collaborations around bringing
behind-the-scenes content to fans. The automaker plans to have
additional broadcast integrations, as well as a vehicle presence at
Blizzard Arena Los Angeles.

"Toyota is excited to be a launch partner of the Overwatch League," said
Steven Curtis, vice president, media & engagement marketing for Toyota
Motor North America. "We love the passion of esports fans, and the goal
of our partnership is to help take the Overwatch League and the fan
experience to the next level."

"We're thrilled to welcome Toyota to the Overwatch League," said Pete
Vlastelica, president and CEO of Blizzard Entertainment's MLG division.
"When we were building the league, our desire was to create a premium
experience for players and fans, and partners like Toyota are helping us
do just that."

The Overwatch League is further supported by sponsors HP® and Intel®,
with players competing on cutting-edge gaming hardware including HP's
OMEN gaming PCs, powered by the latest Intel® Core™ i7 processors.

About the Overwatch League™

The Overwatch League™ is the first major global professional
esports league with city-based teams across Asia, Europe, and North
America. Overwatch® was created by globally acclaimed publisher Blizzard
Entertainment (a division of Activision Blizzard—Nasdaq: ATVI), whose
iconic franchises have helped lay the foundations and push the
boundaries of professional esports over the last 15 years. The latest
addition to Blizzard's stable of twenty-one #1 games,[1]
Overwatch was built from the ground up for online competition, with
memorable characters and fast-paced action designed for the most
engaging gameplay and spectator experiences. To learn more about the
Overwatch League, visit www.overwatchleague.com.

About Toyota

Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. and
North America for 60 years, and is committed to advancing sustainable,
next-generation mobility through our Toyota and Lexus brands. During
that time, Toyota has created a tremendous value chain as our teams have
contributed to world-class design, engineering, and assembly of more
than 33 million cars and trucks in North America, where we operate 14
manufacturing plants (10 in the U.S.) and directly employ more than
46,000 people (more than 36,000 in the U.S.). Our 1,800 North American
dealerships (nearly 1,500 in the U.S.) sold almost 2.7 million cars and
trucks (2.45 million in the U.S.) in 2016—and about 85 percent of all
Toyota vehicles sold over the past 15 years are still on the road today.

[1] Sales and/or downloads, based on internal company records and
reports from key distribution partners

Cautionary Note Regarding Forward-looking Statements: Information in
this press release that involves Blizzard Entertainment's expectations,
plans, intentions or strategies regarding the future, including
statements about the sponsorship arrangements for Overwatch esports, are
forward-looking statements that are not facts and involve a number of
risks and uncertainties. Factors that could cause Blizzard
Entertainment's actual future results to differ materially from those
expressed in the forward-looking statements set forth in this release
include unanticipated product delays and other factors identified in the
risk factors sections of Activision Blizzard's most recent annual report
on Form 10-K and any subsequent quarterly reports on Form 10-Q. The
forward-looking statements in this release are based upon information
available to Blizzard Entertainment and Activision Blizzard as of the
date of this release, and neither Blizzard Entertainment nor Activision
Blizzard assumes any obligation to update any such forward-looking
statements. Forward-looking statements believed to be true when made may
ultimately prove to be incorrect. These statements are not guarantees of
the future performance of Blizzard Entertainment or Activision Blizzard
and are subject to risks, uncertainties and other factors, some of which
are beyond its control and may cause actual results to differ materially
from current expectations.

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