I have been following up, as probably everyone in the planet, the US elections and one thing that was mentioned many times by many is how could all the predictions fail and poll results come out empty. Do not worry, this is not a political article, we all had our share of those in the past months. I am using this as an example of how what we think and what we read about comes back to impact how we see or, in this case, not see the reality beyond. This is of course the filter bubble of content we consume online and particularly on social media.

I have been to Gitex 2016. A large technology-focused exhibition that is held in Dubai, UAE. In spite the focus on consumers’ products and latest advances in technology in general; there were vertical days where they covered various industries and there was a day for “Digital Marketing” that strangely enough had more sessions about virtual reality and augmented reality than we usually see in events for digital marketing … or maybe that is where we are heading ?! So, it got me thinking and thus my topic this month; are consumers ready for VR, AR, and AI?