Moneypenny Takes on Baddies With a Sony Smartphone in 'Spectre' Tie-In Ad

Editor's Pick

Ahead of the launch of the new James Bond movie, "Spectre," here's a glossy, action-filled piece of advance product placement from Sony.

The ad, by by Adam & Eve/DDB, sees actress Naomie Harris, who plays Moneypenny in the film, evade some baddies on London's South Bank, helped by Bond's Sony Xperia Z5 and RX100 IV camera. Rattling Stick's Daniel Kleinman (who has been responsible for several Bond title sequences including those for 2012's "Skyfall" ) directs. Look closely and you'll see the Xperia Z5 displays the time as 7.00 on Nov. 6 -- the film's U.S. launch date.