BUSINESS RADIO AUDIENCE

90% of Americans Listen to Radio & They’re Done with Political Talk

The United States of America runs on the creativity, leadership and drive of small business professionals, entrepreneurs, risk takers, creators and innovators.

These are the people who keep America running, and the latest research says they are not wasting one moment of their precious time listening to WIND bags on AM Radio bloviate about politics, fear, and division. They simple can’t afford to listen to anything unless it’s helping them reach their goals.

The Baby Boomer Generation is poised to control the largest transfer of Wealth in the history of planet Earth as they cash in retirement accounts and social security, and their parents leave them trillions of dollars in inheritances. The “Boomers” are expected to spend every last penny on as life expectancy is at an all time high, cost of living is at an all time high, and they plan to live an abundant lifestyle shared with their children (generation X) and grandchildren (generation Y).

Business is The Pursuit of Freedom

The hot trend in TV used to be mindless realty clutter, but that’s changing thanks to shows like The Apprentice, The Profit and Shark Tank.

“There used to be a perception that if you wanted a safe career, you worked for a big company, stayed there for 25 years and got a pension. That’s a lot of crap. There’s more risk now being in a big company as they downsize and jobs are taken offshore. If you have any entrepreneurial streak in you today, you say to yourself, ‘I’m going to take risks and have the potential to become wealthy and create my own business.'”

Success leaves clues. If you want to make more money, you must know the score. You need to know all your numbers at all times. And you must focus on the RIGHT numbers. Many small business owners don’t even know what the right numbers are. Should you focus on Twitter followers and Facebook Fans? Not likely.

One of our clients laughed and said, “yeah, the customer that pays is my ideal customer”.

You know the saying you can pick your friends, but you can’t pick your family? There’s another one more popular with children. You can pick your nose, and you can pick your friends, but you can’t pick your friend’s nose.