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At City Harvest in New York City, “Brand is sacred,” said Vice President of Marketing Heather Wallace. “A strong brand is the foundation for everything at City Harvest. It creates legitimacy.” Branding comes down to efficiency, said Gary Laermer, chief branding officer for the YMCA New York City. If the branding is off, he said, “Positioning, fundraising and engagement just …

A/B testing is not just a best practice. It’s a culture, said Jim Pugh, CEO of ShareProgress, based in San Francisco. “It’s a commitment of running your program in a different way, measuring the effectiveness of your choices, making decisions using data,” he said. Pugh gave a talk at Salsa Labs’ conference FUSE 2014 in Annandale, Va. He discussed creating …

How would you rate your nonprofit’s fundraising levels? If you answered anything other than “great” or “good,” it’s time to re-evaluate the way you go about things. That’s where StratusLive can help. Join us on August 28th for a free product information webinar to see StratusLIVE’s enterprise-class, nonprofit business intelligence capabilities in action. Learn how StratusLIVE BI can help you …

Millennial donors on average recommend higher grant dollars to charities via donor-advised funds (DAF) than their older counterparts but are also unsure about how to go about giving, according to a new study by Vanguard Charitable. “An Inside Look” examines 15,330 donors over a 10-year period that gave to charities using Vanguard’s DAF. Millennials/Generation-Xers recommended grant dollars of $9,065 compared …

Gyms and monthly sustainer programs have plenty in common. Gym members are monthly givers, and a gym membership is a monthly contribution. Long-term value needs little explanation. Leigh Kessler, Dana Bunke and Hossein Noshirvani explained to an audience during the recent Bridge to Integrated Marketing and Fundraising Conference in Oxon Hill, Md., how they can duplicate for their monthly giving …

A month-long hackathon will benefit three Atlanta-based nonprofits, the Technology Association of Georgia (TAG) announced today. Teams of coders, developers and engineers will compete to provide mobile solutions for the American Cancer Society, Boys and Girls Club of America, and Points of Light HandsOn Network. The winning team will receive $30,000 in cash and prizes. “We wanted to create an …

Adrien O. Wilson will be the new chief executive officer (CEO) of Public Allies, replacing the departing founder Paul Schmitz. Wilson will begin his tenure as CEO on September 8th and will work from the organization’s Washington, D.C. offices. Wilson joins the Milwaukee, Wisc.-based Public Allies after serving as the Gulf Coast Regional Director for Single Stop USA. He is …

Two employees of U.S.-based nonprofits have contracted the Ebola virus while working in the western African country of Liberia. Efforts are under way to transfer Dr. Kent Brantly, a physician with Samaritan’s Purse in Boone, N.C., and Nancy Writebol, a missionary with Charlotte, N.C.-based SIM, back to the United States. “We are grateful that Kent Brantly and Nancy Writebol made …

The National Committee for Responsive Philanthropy (NCRP) has asked the federal and state authorities to investigate the Otto Bremer Foundation after its three trustees installed themselves as co-CEOs. The foundation’s three trustees — S. Brian Lipschultz, Daniel Reardon and Charlotte Johnson — announced their intention to become co-CEOs after the departure of former Executive Director Randi Roth last summer. “Ms. …

August 1 can only mean one thing for readers of The NonProfit Times: The release of the latest edition of The Power and Influence Top 50. Included in the August 1 edition of NPT, this is the 17th installment of the list of the biggest movers and shakers in the nonprofit sector. While there is turnover in the list every …