Determine best converting content by marking the CTA goal upfront, and tracking each piece.

Create lasting and uncommoncontent to help distinguish it from the infinite rest.

Visual storytelling is taking over these days, and it’s easy to see why—pictures can be quicker and much easier to share and digest than paragraphs of text. Mars Dorian (@marsdorian) argues that we shouldn’t dismiss this as just a fad, and offers a handful of tips to make visual marketing work, including:

Be short and concise with your writing to make copy visually appealing.

Include striking imagery in slideshows.

Once you’ve nailed creating epic content with great visuals, figure out where you can leverage the content to build links. Adria Saracino (@adriasaracino) admits that she’s executed some link building strategies that have flopped, but turned her mistakes into a checklist to help make your link building successful.

Social Media Monitoring & Management

In today’s social world, all businesses should be concerned about the conversations going on about them. Brands are in the hands of consumers, and if you’re not listening, you’re in trouble. For Shell Oil, a fake ad contest gallery called Arctic Ready in conjunction with an active Twitter account to promote it somehow fell through the cracks, resulting in serious consumer backlash.

Survey Says

The American Customer Satisfaction Index (ACSI) reports that Google+ whomps Facebook in user satisfaction. A recent survey concludes that users dislike the way Facebook handles everything from privacy and security to advertising and interaction, leading them to prefer G+.