It feels like glue and looks like chalk. So for those of us girls who go natural with their eyeshadow --- it ruins that look.

HOWEVER: if you don't mind your eyeshadow looking slightly chalky ---- this did show color better than any other high end primer I have used. (I don't need darker color because again I am going natural)

I am in love with this primer. HG all the way. I have tried several HE primers, including the raved UD and this one is just better. I realized I HAD to write a review yesterday when I was washing my face at 10pm and I noticed my shadow and liner looked PERFECT, the same as it looked at 5AM when I applied it!!!! (the rest of my face however is another story =/ ) This primer can be found at walgreens and cvs and is super cheap, only about $5.99 and often on sale so you can usually get it for around $3. It comes in a little black tube that you squeeze to get the product out. The consistency is smooth and creamy,similar to that of UDs, but I feel like it blends a little better. I also use a tiny bit under my eye before i put concealer on. Also there is a lot of product in each tube, even when I think I am running out of it I still seem to get another 3 weeks of product! There is nothing that this product needs to improve on, it's perfect. Everyone should give this a try.

Holy macaroni. I bought this out of necessity because I forgot to pack my UDPP on a trip. And I am so glad I did. This is the best primer I have ever used, hands down, ever. OK so I haven't used that many, but I've tried Benefit Stay Don't Stray, UDPP, and Elf primer and they ALL crease on me within a few hours!!!!!!!!!!!! I've had my eyeshadow on since 10 AM, it's 6 PM now and NO creases in sight.

This stuff is amazing and a fantastic deal. Makes your cheap stuff wear like HE e/s. Will definitely rebuy and am thrilled to not have to waste time looking for other primers!!

This is the best BEST eyelid primer I've ever used in my life. I've used UDPP I've used elf, I've used so many and I just never had any luck, I have such oily lids and after 2 hours my lids would look like it had a line of mud in the middle. So I gave up wearing eyeshadow for about a year, I heard so many good things about this and It's only about $5, So I went and got it and tried it for the day and OMG! Perfection, it makes the colors bolder, and it lasts, literally lasted 10 hours for me and it was still working after that! Since It's the Fergie line I'm sure it will be discontinued and it makes me really sad, literally. But I'm going to get as many backups as I can. This is one of my favorite products I've ever bought, i would pay so much more for it, but I'm glad I don't have to!

HG primer. I really hope this doesn't get discontinued (although sadly I think it is limited edition being part of the Fergie collection). I bought this at Walgreens (Retail $4.99, coupons are available in their flyers for $1 off WnW frequently).

My eyes: I have slightly hooded eyes, so everything creases and most liners disappear in minutes.

I'm beyond impressed with this primer - I own a lot of different primers: L'oreal Decrease, Guerlain, 3 Urban Decay primer potions (Sin, Original, Eden), NARS Smudge Proof Base, Clinique all about shadow, TooFaced shadow Insurance, MUFE eye prime, Smashbox photofinish, Benefit Stay don't stray (AWFUL!), MAC Prep+Prime Eye, Milani, plus more that I can't even remember the names of. So I'm a bit of an eyeshadow primer whore :) But this really stands out in my book - I tried this first with a few eyeshadows I had that were destined for the bin: one neutral quad from Rimmel and also Maybelline, I just couldn't get them to show up on my skin nevermind stay on for more than 5 minutes, they were too sheer, dusty and chalky. The minute I put this on my eyelids, they all went on darker, richer and VIBRANT. The matte colours weren't flaking off or dry. It stayed all day till about 1am when I washed my face before going to sleep. Crazy. And I had tried these eyeshadows with several other primers thinking it was no use, the eyeshadow was just too cr*ppy, and then this $4 primer blew all the others out of the water.

Since I got this primer, I haven't been using any others. I'm paranoid about this disappearing, so I even went back to Walgreens and bought all 4 packages left on the display. It's great even underneath the eyes before concealer to prevent any creasing, and I use it underneath blush or under foundations too when I have to work long hours. It dries quickly to a sheer, non-sparkly slightly nude (similar colour to UDPP original) shade that blends in perfectly, lasts all day, can make even the poorest quality shadows worth using, and it's cheap - what more could you want? I wish WnW would make this in a big bottle or a primer version for the face that's just as good as this.

I LOVE THIS. Paid $5 at Walgreens in VA vs. $20 for high end products and it's awesome!! I am shocked at how much I like this...even better than UD but maybe that's because I know I paid $15 less! But seriously, a must buy primer.