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Green Building products and services marketing communications are more educational and brand focused. The marketing cycle stages are the same: audience, investigation, comparison, negotiation, sales and follow up. The Green Building movement has a passion and an involvement which is shaping the industry. The people that are receptive to Green marketing believe that Green products and services are better than others. Consumers select the standard that they believe in: The U.S. Green Building Council, Environmental Protection Agency (EPA) with their product certifications, Department of Energy (DOE) with their Energy Star Certifications and many other organizations are being adopted as trusted brands by the public.

Green Cincinnati’s goal is to help promote Green Building and sustainability in the Tri-State and provide the public with the resources needed to advocate for the U.S Green Building Council's LEED Certification process and measurable environmental benefits for all species.