Label Crush: Fierce First

Teen lingerie-led brand, Fierce First, is launched last month, and it’s a brand on our radar right now. This hot new label brings empowering, body positive and confidence boosting lingerie to teens in a confusing time where overly sexualised or boring ‘first bras’ are all the market has to offer. Fierce First understand that young women need fashion-led but functional underwear that works for them, without making them an object for the male gaze.

The début range takes a fresh approach to teen bras, which come in three core styles; racerback crop, triangle bra and strappy crop. The cheerful colour palette features an exclusive Cherry Print and also a Parrot Print in a breathable polyester mix, Pink performance Meryl and White 47% cotton mix, all with fashionably vibrant pops of orange. The matching briefs are cotton gusset lined.

Whether it’s an older teen buying or a treat from mum, everyone will be happy in terms of modesty and affordability with quality lingerie at very reasonable prices. In addition to these fantastic items the lifestyle range extends to t-shirts, sweatshirts, socks and stylish accessories.