The Force is Strong with Advertisers at Cineplex Theatres

The latest addition to the Star Wars series (The Force Awakens) has pushed our media partner Cineplex’s revenues into record-breaking territory. The company earned $196.3 million at the box office in the last quarter of 2015 (a ~14% increase over 4Q2014). And it’s not just box office revenues that are heating up: total sales from concessions, advertising, and new initiatives amounted to $407.4 million (up a whopping 22.6% over 4Q2014).

This revenue hot streak also means that more eyes are catching cinema advertisements than ever before. This volume combined with Cineplex’s innovative multi-channel advertising opportunities is not to be missed.

Cineplex doesn’t just feature your ad in the theatre before the show: the engagement process begins outside the cinema theatre’s ecosystem with Cineplex’s digital and print offerings, cineplex.com, mobile app and Cineplex magazine. At the theatre, visitors are greeted by stunning display ads (including their new HD Digital Backlits and a Digital Lobby Show) in the lobby, alongside displays of upcoming blockbusters and celebrities. It has also added interactive media zones in 44 theatres across the country where visitors can play games and learn about featured brands.

Once visitors step into the theatre, they are exposed not only to pre-show ads, but also to Cineplex’s innovative new Time Play app, which fuses interactive ads with multiplayer games on the big screen for all moviegoers.