Pattern. If you are looking to create a focal point, opt for bold colors and more active or ornate designs. But if a rug’s purpose is to quietly complement existing décor, a solid color or subtle pattern works best.

Durability. In a room with heavy traffic, a solid, dark rug works best to disguise wear and tear. For an heirloom that will survive generations, invest in a rug with timeless design and sturdy construction.