I'm done with Levi's. They don't speak to me as a consumer. Please, my abdominal awning prevents me from finding the button to undo the waistband, but a button fly too? Inconceivable. That's not a pair of jeans made for me and my sedentary lifestyle curvature. Now I see there's a problem with Levi's jeans for curvy women.

Look at that ad, will you. That is NOT a celebration of today's curvy woman. I'm outraged. How dare those models pose with their arms crossed. I have no idea what their boobs are like now.

But I am not sure about boycotting Levis because there are other brands that work. Have you tried Not Your Daughter jeans? Yes they are pricy but I apple shaped and have a terrible time finding pants. These work for me but remember that you may need to try on several styles to find what works for you. Good luck!

Every time I pull on my Levi's jeans for curvy women (yes, I really have a pair and yes I am really curvy unlike the women in the ad) I will think about my "ABDOMINAL AWNING" That is awesome. Much better than "muffin top".

I have been boycotting them for years. They discriminate against those of us with no butt. They have "skinny", and "regular", and "curvy" . . . but not a single "no #ss" in the bunch. Luckily I have large boobs to redirect the eyes from my baggy butt pants.

Wow. If that's "curvy," then I must be "mountainous!" And I am much less than a size 14, but I am certainly NOT a size double 0 or whatever those ladies were.

I tend to stay away from levis in general. I do have a pair that fits well, but it's the only one. Most of them seem to be built for those who have no butt, no hips, and no "awning" (I've always called it my c/s flap, but I think awning is much nicer...)

(ha, and I love that the ad I see is for the competition-- lee jeans! They actually do fit me, I like them in "tall")