The Japanese i-mode system offers another major competing wireless data protocol. As of 2013, WAP use has largely disappeared in Europe and the United States. Most modern handset internet browsers now support full HTML, so do not need to use WAP markup for webpage compatibility.

The WAP standard described a protocol suite allowing the interoperability of WAP equipment, and software with different network technologies, such as GSM and IS-95 (also known as CDMA).

Wireless Application Environment (WAE)

WAP protocol suite

Wireless Session Protocol (WSP)

Wireless Transaction Protocol (WTP)

Wireless Transport Layer Security (WTLS)

Wireless Datagram Protocol (WDP)

*** Any Wireless Data Network ***

The bottom-most protocol in the suite, the WAP Datagram Protocol (WDP), functions as an adaptation layer that makes every data network look a bit like UDP to the upper layers by providing unreliable transport of data with two 16-bit port numbers (origin and destination). All the upper layers view WDP as one and the same protocol, which has several "technical realizations" on top of other "data bearers" such as SMS, USSD, etc. On native IP bearers such as GPRS, UMTS packet-radio service, or PPP on top of a circuit-switched data connection, WDP is in fact exactly UDP.

WTP provides transaction support (reliable request/response) adapted to the wireless world. WTP supports more effectively than TCP the problem of packet loss, which occurs commonly in 2G wireless technologies in most radio conditions, but is misinterpreted by TCP as network congestion.

Finally, one can think of WSP initially as a compressed version of HTTP.

This protocol suite allows a terminal to transmit requests that have an HTTP or HTTPS equivalent to a WAP gateway; the gateway translates requests into plain HTTP.

The WAP Forum dates from 1989. It aimed primarily to bring together the various wireless technologies in a standardised protocol.[1] The first company to launch a WAP site was Dutch mobile phone operator Telfort BV in October 1999. The site was developed as a side project by Christopher Bee and Euan McLeod and launched with the debut of the Nokia 7110.

In 2002 the WAP Forum, founded by Ericsson, Motorola, Nokia and Unwired Planet (later known as Openwave), was consolidated (along with many other forums of the industry) into Open Mobile Alliance (OMA]).[2]

WAP Push was incorporated into the specification to allow the WAP content to be pushed to the mobile handset with minimum user intervention. A WAP Push is basically a specially encoded message which includes a link to a WAP address.[3]

WAP Push was specified on top of WAP Datagram Protocol (WDP); as such, it can be delivered over any WDP-supported bearer, such as GPRS or SMS.[4] Most GSM networks have a wide range of modified processors, but GPRS activation from the network is not generally supported, so WAP Push messages have to be delivered on top of the SMS bearer.

On receiving a WAP Push, a WAP 1.2 (or later) -enabled handset will automatically give the user the option to access the WAP content. This is also known as WAP Push SI (Service Indication).[4] A variant, known as WAP Push SL (Service Loading), directly opens the browser to display the WAP content, without user interaction. Since this behaviour raises security concerns, some handsets handle WAP Push SL messages in the same way as SI, by providing user interaction.

The network entity that processes WAP Pushes and delivers them over an IP or SMS Bearer is known as a Push Proxy Gateway (PPG).[4]

A re-engineered 2.0 version was released in 2002. It uses a cut-down version of XHTML with end-to-end HTTP, dropping the gateway and custom protocol suite used to communicate with it. A WAP gateway can be used in conjunction with WAP 2.0; however, in this scenario, it is used as a standard proxy server. The WAP gateway's role would then shift from one of translation to adding additional information to each request. This would be configured by the operator and could include telephone numbers, location, billing information, and handset information.

Mobile devices process XHTML Mobile Profile (XHTML MP), the markup language defined in WAP 2.0. It is a subset of XHTML and a superset of XHTML Basic. A version of cascading style sheets (CSS) called WAP CSS is supported by XHTML MP.

Marketers hyped WAP at the time of its introduction,[5] leading users to expect WAP to have the performance of fixed (non-mobile) Internet access. BT Cellnet, one of the UK telecoms, ran an advertising campaign depicting a cartoon WAP user surfing through a Neuromancer-like "information space".[6] In terms of speed, ease of use, appearance and interoperability, the reality fell far short of expectations when the first handsets became available in 1999.[7][8] This led to the wide usage of sardonic phrases such as "Worthless Application Protocol",[9] "Wait And Pay",[10] and WAPlash.[11]

Between 2003 and 2004 WAP made a stronger resurgence with the introduction of wireless services (such as Vodafone Live!, T-Mobile T-Zones and other easily accessible services). Operator revenues were generated by transfer of GPRS and UMTS data, which is a different business model than that used by the traditional Web sites and ISPs. According to the Mobile Data Association, WAP traffic in the UK doubled from 2003 to 2004.[12]

As of 2013, WAP use has largely disappeared. Most modern handset internet browsers now support full HTML, CSS, and most of Javascript, and do not need to use any kind of WAP markup for webpage compatibility. The list of handsets supporting HTML is extensive, and includes all Android handsets, all Blackberry devices, all versions of the iPhone handset, all devices running Windows Phone, and many Nokia handsets. Most major companies and websites have since retired from the use of WAP and it has not been the mainstream technology for web on mobile for a number of years.[citation needed]

Unlike in Europe, WAP has seen huge success in Japan. While the largest operator NTT DoCoMo has famously disdained WAP in favor of its in-house system i-mode, rival operators KDDI (au) and SoftBank Mobile (previously Vodafone Japan) have both successfully deployed WAP technology. In particular, (au)'s chakuuta/chakumovie (ringtone song/ringtone movie) services are based on WAP. After being shadowed by the initial success of i-mode, the two smaller Japanese operators have been gaining market share from DoCoMo since Spring 2001.[13]

The adoption of WAP in the US suffered because many cell phone providers required separate activation and additional fees for data support, and also because telecommunications companies have sought to limit data access to only approved data providers operating under license of the signal carrier.[citation needed]

In recognition of the problem, the U.S. Federal Communications Commission (FCC) issued an order on 31 July 2007 which mandated that licensees of the 22-megahertz wide "Upper 700 MHz C Block" spectrum will have to implement a wireless platform which allows customers, device manufacturers, third-party application developers, and others to use any device or application of their choice when operating on this particular licensed network band.[14][15]

Spin-off technologies, such as Multimedia Messaging Service (MMS), a combination of WAP and SMS, have further driven the protocol. An enhanced appreciation of device diversity, supported by the concomitant changes to WAP content to become more device-specific rather aiming at a lowest common denominator, allowed for more usable and compelling content. As a result, the adoption rate of WAP technology is rising.[citation needed]

The idiosyncratic WML language: WML cut users off from the conventional HTML Web, leaving only native WAP content and Web-to-WAP proxi-content available to WAP users. However, others argue[who?] that technology at that stage would simply not have been able to give access to anything but custom-designed content which was the sole purpose of WAP and its simple, reduced complexity interface as the citizens of many nations are not connected to the web at the present time and have to use government funded and controlled portals to WAP and similar non-complex services.

Under-specification of terminal requirements: The early WAP standards included many optional features and under-specified requirements, which meant that compliant devices would not necessarily interoperate properly. This resulted in great variability in the actual behavior of phones, principally because WAP-service implementers and mobile-phone manufacturers did not[citation needed] obtain a copy of the standards or the correct hardware and the standard software modules. As an example, some phone models would not accept a page more than 1 Kb in size; others would downright crash. The user interface of devices was also underspecified: as an example, accesskeys (e.g., the ability to press '4' to access directly the fourth link in a list) were variously implemented depending on phone models (sometimes with the accesskey number automatically displayed by the browser next to the link, sometimes without it, and sometimes accesskeys were not implemented at all).

Constrained user interface capabilities: Terminals with small black-and-white screens and few buttons, like the early WAP terminals, face difficulties in presenting a lot of information to their user, which compounded the other problems: one would have had to be extra careful in designing the user interface on such a resource-constrained device which was the real concept of WAP.

Lack of good authoring tools: The problems above might have succumbed in the face of a WML authoring tool that would have allowed content providers to easily publish content that would interoperate flawlessly with many models, adapting the pages presented to the User-Agent type. However, the development kits which existed did not provide such a general capability. Developing for the web was easy: with a text editor and a web browser, anybody could get started, thanks also to the forgiving nature of most desktop browser rendering engines. By contrast, the stringent requirements of the WML specifications, the variability in terminals, and the demands of testing on various wireless terminals, along with the lack of widely available desktop authoring and emulation tools, considerably lengthened the time required to complete most projects. As of 2009[update], however, with many mobile devices supporting XHTML, and programs such as Adobe Go Live and Dreamweaver offering improved web-authoring tools, it is becoming easier to create content, accessible by many new devices.

Lack of user agent profiling tools: It quickly became nearly impossible for web hosts to determine if a request came from a mobile device, or from a larger more capable device. No useful profiling or database of device capabilities were built into the specifications in the unauthorized non-compliant products.[citation needed]

Other criticisms address the wireless carriers' particular implementations of WAP:

Neglect of content providers: Some wireless carriers had assumed a "build it and they will come" strategy, meaning that they would just provide the transport of data as well as the terminals, and then wait for content providers to publish their services on the Internet and make their investment in WAP useful. However, content providers received little help or incentive to go through the complicated route of development. Others, notably in Japan (cf. below), had a more thorough dialogue with their content-provider community, which was then replicated in modern, more successful WAP services such as i-mode in Japan or the Gallery service in France.

Lack of openness: Many wireless carriers sold their WAP services as "open", in that they allowed users to reach any service expressed in WML and published on the Internet. However, they also made sure that the first page that clients accessed was their own "wireless portal", which they controlled very closely. Some carriers also turned off editing or accessing the address bar in the device's browser. To facilitate users wanting to go off deck, an address bar on a form on a page linked off the hard coded home page was provided. It makes it easier for carriers to implement filtering of off deck WML sites by URLs or to disable the address bar in the future if the carrier decides to switch all users to a walled garden model. Given the difficulty in typing up fully qualified URLs on a phone keyboard, most users would give up going "off portal" or out of the walled garden; by not letting third parties put their own entries on the operators' wireless portal, some[who?] contend that operators cut themselves off from a valuable opportunity. On the other hand, some operators[which?] argue that their customers would have wanted them to manage the experience and, on such a constrained device, avoid giving access to too many services.[citation needed]

The original WAP model provided a simple platform for access to web-like WML services and e-mail using mobile phones in Europe and the SE Asian regions. As of 2009[update] it continues with a considerable user base. The later versions of WAP, primarily targeting the United States market, were designed[by whom?] for a different requirement - to enable full web XHTML access using mobile devices with a higher specification and cost, and with a higher degree of software complexity.

Considerable discussion has addressed the question whether the WAP protocol design was appropriate. Some[who?] have suggested that the bandwidth-sparing simple interface of Gopher would be a better match for mobile phones and Personal digital assistants (PDAs).[16]

The initial design of WAP specifically aimed at protocol independence across a range of different protocols (SMS, IP over PPP over a circuit switched bearer, IP over GPRS, etc.). This has led to a protocol considerably more complex than an approach directly over IP might have caused.

Most controversial, especially for many from the IP side, was the design of WAP over IP. WAP's transmission layer protocol, WTP, uses its own retransmission mechanisms over UDP to attempt to solve the problem of the inadequacy of TCP over high-packet-loss networks.[citation needed]

The original WAP model served pages in WML. WML was based on the concept of documents known as “decks”, with data in each deck structured into one or more “cards” (pages) – each of which represents a single interaction with the user. With the advent of responsive web design and mobile first approaches the challenges of resizing and adapting content have led to the concept of decks and cards to be recycled. Cards are served in rows and columns to match the devices capabilities and different decks can be delivered to the device based on the network, device and media support capabilities.