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5 Telltale Signs of a Good Banner Ad
Tags: banner design tips
by DesignPax
Fast download time. Good banner ads download fast â€“ usually before the rest of the webpage is done loading. This way viewers eyes are automatically drawn to the ad first before seeing the rest of the page. If your banner ad takes a long time to load or heaven forbid, actually holds up the download time of the whole page you will lose that click. A fast download time may mean cutting down on some animation or other design aspects, but so be it. You wonâ€™t get any views or click throughs if you donâ€™t have a speedy download time.
Simple and sweet. Less is more and another major telltale sign of a good banner ad design is when the ad is simple, informative and to the point. Itâ€™s easy to want to over-pack the small banner ad design space you have, but resist that urge, doing this will only work against you. It is much better to get to the point and entice the user to click through without over-indulging information. Plus your point will be much clearer without the clutter.
A call to action. Without a doubt the best banner ads always have a call to action and yours should too. No banner ad is complete or will experience success without a call to action. Make it clear and obvious. Say things like â€œClick Hereâ€, or â€œGoâ€, or â€œEnterâ€.
Now that you have some ideas, look around at other banner ads and take note of what they have and donâ€™t have that seem necessary or unnecessary. Before you know it youâ€™ll have a banner ad thatâ€™s getting your products and services noticed.
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