Lin's emergence during the regular season could lead to increased endorsements

Knicks G JEREMY LINhas hired NBA agent and Williams & Connolly partner JIM TANNERto represent him in all areas of contractual agreements, including marketing endorsements, licensing and other off the court work. Tanner will collaborate with Lin’s agent, ROGER MONTGOMERY, on free agency and other basketball-related matters. "I believe Jim and the team at Williams & Connolly are the best fit for me in all aspects of my career," Lin said in a statement. “I am excited to have them work with Roger Montgomery and my current team.” The DC-based law firm said it will also work on Lin’s personal appearances, media relations, community investments and other business opportunities.