Year: 2009 Launches

MAC Style Black Collection

U.S. Launch Date: September 24th, 2009International Launch Date: October 2009

From “Back to Black” beehive and eyeliner to Steven “80s” Sprouse-in-the-House kohl and fringe to Gareth Pugh London New Goth, Black is simply beyond. Lips, nails, eyes there’s no more dramatic way to declare your desire, separate your sensibility, celebrate your magnetism. They WILL surrender to a Blackfire Glimmerglass, Rapidblack Penultimate Eyeliner, a slash of Greasepaint Stick, and the hot scratch of Baby Goth Girl Nail Lacquer. Style Black is a way of life, a shadowy and mysterious figure of fantasy, even for just one dark and dangerous night.

MAC Zoom Fast Black Lash

U.S. Launch Date: September 24th, 2009

Anyone who thinks Black is Black hasn’t got their hands on Zoom Fast Black Lash, our newest mascara designed for voluptuous night-sky volume, length like a glamorous, never-ending asphalt highway! This is the deep end of the Dark View, the night charm of every neo-Goth night crawler, and the most dramatic statement black could make for the Film Noir way of life. Day or night, sweep it on, and don’t stop there…a second coat before twilight will make the evening all the more exciting. It’s intense. Fast. And blacker than black. Zoom!

Zoom Fast Black Lash creates the most intensely black lashes while adding dramatic volume and length. The formula includes carbon black pigment, which creates the deepest, richest black ever. Zoom Fast Black Lash contains silica to add volume and create beautiful, high drama lashes. Panthenol and pantethine help to condition and strengthen each lash while a derivative of vitamin e and sodium hyaluronate help keep the lashes hydrated, soft and flexible. The patented, perfectly sculpted brush has 3-sided fibres that grab onto each lash, separating and coating each lash evenly in one stroke. Zoom Fast Black Lash is smudgeproof, non-flaking, long-wearing, ophthalmologist-and dermatologist-tested.

According to WWD, we can expect to see Hard Candy make a full return… but at Wal-Mart. Hard Candy is expected to be rolled out into 3,000 Wal-Marts by the end of the year. The pricing strategy aims to products priced at an average of $7.

The new line consists of 261 items ranging from shimmer lip glosses (Plexi Gloss, Lip Tattoo), baked eye shadow duos (Kal-eye-descope), glitter liquid eyeliner (Walk the Line), volume mascara (Ginormous Lash) and eyeliner pencils that double as hair sticks (Take Me Out Eyeliner). Prices average $7. Several iconic Hard Candy items will return, such as the Fortune Telling Lipgloss and the Eye Candy sliding compact with glitter eye shadow and coordinating glitter eyeliner, according to Lauren Kahn, Hard Candy’s senior brand manager, adding that the brand has exited its current retail partners and that sephora.com is clearing out its existing Hard Candy inventory. — WWD

Still a month and a half away, MAC’s Style Black Collection continues to create buzz. Slated for September 24th, the collection features a mixture of black shades as well as black-inspired shades (e.g. the mineralize eyeshadows). Are you excited for this upcoming launch? I know I can’t wait for the Volcanic Ash Exfoliator to be re-released myself.