Mobile Measurement Partners

… attribution providers to integrate with Facebook’s Atlas advertising platform, which, the social network said, will enable marketers to make smarter media investments. View-through measurement with Facebook’s Mobile Measurement Partners: Mobile application advertisers will be able to assign credit to ads that were viewed by users but never clicked…

… Facebook began alerting advertisers last week that they will no longer receive data on device IDs from Mobile Measurement Partners for their mobile application ads. A SocialTimes reader shared the following email they received from Facebook: People use multiple devices and are constantly switching between them throughout the day. This activity…

… Ad agencies are the focus of the latest offering from AppsFlyer, a Facebook Mobile Measurement Partner, as it launched its AppsFlyer for Agencies solution Thursday. AppsFlyer for Agencies is aimed at enabling ad agencies to optimize their clients' campaigns based on metrics including return on investment, and it allows agencies to manage…