Connecting with Mom: How YouTube Helps in Moments of Need

“YouTube reaches not only more 18-34 and but also 25-44 year-old females than any cable network in the U.S. on both desktop and mobile” according to an analysis Google had commissioned from Nielsen in February 2015. This finding added to our ongoing hunch that YouTube has become a destination for females out beyond just Millennials. As such, we had thought, “YouTube is becoming a core part of many moms’ daily routines and is positively impacting their lives.” So we decided to dig a little deeper and set out on a year-long research program to understand the role YouTube plays in the ever-evolving life of the modern mom. In this post, I will try to give you the topline.

In his current role as Head of Agency Marketing, Cenk Bulbul leads Google’s efforts to inspire and enable advertising agencies to develop digital marketing campaigns. Previously at Google Cenk was the Head of Strategy and Insights for YouTube Ads Mar...
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