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The Science of Summer Blockbusters

Summer
has only just officially begun and some of the biggest blockbusters of
the season are already making history with record-breaking ticket sales.
Jurassic World topped the charts with an opening weekend U.S. debut of $208.8 million and Disney Pixar’s Inside Out scored a $91 million opening weekend record, making it the largest domestic debut in history for an original film.

Other highly anticipated films like Ted 2, Mission: Impossible – Rogue Nation, and Terminator: Genisys have
yet to be released — but the bar for success has been set pretty high.
In 2014, domestic box office ticket revenue reached approximately $1 billion per month in May, June, July, and August.

Recipe for a Summer Hit

A summer blockbuster offers larger-than-life entertainment. For example, since 2010, one in three summer hits have been based on a comic book. The trend continues this year, with the release of Avengers: Age of Ultron, Ant-Man, and the Fantastic Four.

More
than just your average movie, these films are designed to have a major
impact on audiences. Most of the biggest summer blockbusters are
carefully crafted with a proven formula—special effects, a thrilling
plotline, and a hero who saves the day. Generally speaking, people want
to see something in their summer movies they would never witness in
their everyday lives.

When they’re not focused on special
effects, summertime movies are also about feeling good (and thus the
typical happy ending of most films). It’s a time of year when the sun’s
out, people are relaxed, and they’re looking for a story with the
comfort of the familiar. Factors such as popular actors and directors,
well-known superheroes or science fiction characters, sequels, and
remakes draw movie-goers en masse.

What Boosts Summer Movie Releases

Curious
why the films that hit theaters during the summer months often turn out
to be big hits? As you probably guessed, it’s more than coincidence;
studios know exactly what they’re doing.

Larger Audiences: When
school’s out for the summer, students and educators need have more
spare time to fill. When people are free during both the day and night,
they head to the movies to catch the latest film that everyone is
talking about.

Affordable Family Time: As of 2014, the average movie ticket price was $8.14,
meaning a family of four could see a show for approximately $33. In
comparison, a one-day admission ticket to Six Flags Magic Mountain
starts at $47.99 and the cost of an average restaurant meal is $12.75 per person.

Repeat Viewers: People
are expected to see the biggest hits of the year more than once in
theaters. While this may not be possible during other months, due to
school and other scheduling commitments, fans in general have more free
time during the summer.

The Season of Fun: Summertime
is the season for easy living, when people want to kick back and relax.
For many, seeing a movie is the ultimate way to do so. Plus, with
summer months often the warmest of the year, the promise of spending a
couple of hours in an air-conditioned theater certainly can’t hurt
matters!