Stanford University’s Immigration Policy Lab has found a dramatic fall in the number of anti-Muslim hate crimes and anti-Muslim tweets since Salah’s arrival from Roma in June 2017.

There has been a 18.9% reduction in hate crimes across the city.

No other type of crime had a comparable effect, suggesting the fall in anti-Muslim hate crime was a genuine trend.

Research into Liverpool fans’ tweets also found that the level of Islamophobic tweets had decreased from 7.2% to 3.4%, a drop of exactly 50%.

3.4% is relative to fans of other top flight clubs.

So, what can we take from this?

Salah’s visibility as a Muslim - he performs sujood, the Islamic act of prostration, when he scores - has possibly helped reduce prejudice towards Muslims.

“The survey experiment suggests that these results may be driven by increased familiarity with Islam,” the report said.

“These findings suggest that positive exposure to outgroup celebrities can reveal new and humanising information about the group at large, reducing prejudiced attitudes and behaviours.”

Salah’s persona also helps to change how many feel towards Muslims, the researchers claim.

“Salah is often seen joking with his teammates with a signature grin, entertaining his young daughter on the sidelines, and respecting his opponents almost to a fault, for instance, by refusing to celebrate goals against his former clubs," said the report.