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These days it's possible to insure just about anything. So it probably makes sense that the iPhone now joins the long list of insurable objects that, for a fee, can be "protected" with a comprehensive insurance policy. In case you're wondering, no, this program isn't a little known weird provision of healthcare reform. Instead, AT&T is behind the new insurance plan for iPhones aptly dubbed "Mobile Protect."

BGR is reporting this weekend that AT&T is hoping you will opt to insure your new 4th generation iPhone for $13.99 per month. If you think this is another rumor, think again. "Mobile Protect," in fact, rolled out yesterday - another sign that the new iPhone will be available within a month. You see, "Mobile Protect" requires you to enroll in the plan within 30-days of purchasing a new iPhone.

Chances are, within the next month or so, there will be lots and lots of new iPhone purchases. And AT&T is all over the potential buyer market for this program like white on rice. AT&T is even hyping the insurance program with the tag line: “Lack of iPhone insurance is a leading source of iPhone related customer complaints.”

While it isn't yet clear how iPhone owners will respond to the availability of the insurance program, so far many who have heard about it are not only balking at the $13.99 monthly fee, they're also a bit displeased with the deductible scale, which runs between $99 to $199 depending on your model of iPhone insured.