The inability to discern that "It is all multiple names",
is given by the veil of darkness.

Notes:

1. We identify anything with a name. We have got
millions of names in the world and we associate specific
objects to those names.
But in essence there are only three (types of) things
- God, souls and bondage/world. God is called through
several names and people think they have got a different God.
The world appears in so many different variety - name and
characteristics. All these appearances happen to soul because of
the veil of darkness.