Vianet launches Insight Report 2018 Vianet has launched its Insight Report 2018 this week highlighting key data relating to customer experience in the on trade for draught products. The data was collected from October 2017 to September 2018 from over 250,000 devices on the platform and covering more than 777 million pints served providing game […]

Real time data from Vianet’s iDraught systems across the UK during the last three England World Cup matches has shown a massive increase in draught beer sales. The average increase in pints sold across the three matches was 109 pints with the biggest increase being the Thursday night match against Belgium with an increase of […]

The World Cup is set to create the biggest pub trading days in the 2018 calendar following insight by Vianet from Euro tournament in 2016. Vianet customers’ sales showed that in 2016 major sporting events accounted for the biggest trading days outside Christmas. The Euro 2016 match against England and Russia showed the highest trade […]

With the Six Nations rugby in full swing, the tournament presents a key trading opportunity for pubs and bars everywhere. Our new data continues to reinforce the importance of international rugby in driving pub beer volumes.

The pub industry has changed drastically in the past decade. This transition has revolutionised the way consumers think about pubs, which are now viewed as far more than just a local watering hole. We explore how tech has been at the forefront of this revolution.