New Belgium Brewing to Debut Snapshot Wheat in 2014

Press Release

Nov. 25, 2013 at 1:10 PM

FORT COLLINS, CO – New Belgium Brewing is proud to announce their newest year-round beer offering, Snapshot Wheat. Snapshot, an unfiltered wheat beer with a citrusy nose, a sweet malt profile and a flash of tart across the finish, will roll into all New Belgium markets in February, 2014.

“This has been a fascinating process,” said New Belgium Brewmaster, Peter Bouckaert. “We are actually blending two beers here — one that is traditionally fermented and one that undergoes a lactobacillus fermentation which creates a subtle tartness. By blending the two, we smooth out the tart and create a very refreshing and sessionable wheat beer.”

Brewed with wheat and pale malt, Snapshot pours a hazy, lemon-yellow with bright white lacing. The beer opens with a citrus note from Target hops, coriander and grains of paradise, then gives way to malty smoothness and a refreshing tart snap at the finish. Snapshot will be available year-round in 12-oz bottles and cans, 22-oz bottles, and draft throughout New Belgium’s area of distribution.

New Belgium will launch Snapshot Wheat with a multi-city tour, tasting and interactive photo shoot next spring. Stay tuned for details.

ABOUT NEW BELGIUM BREWING

New Belgium Brewing, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, is recognized as one of Outside Magazine’s Best Places to Work and one of the Wall Street Journal’s Best Small Businesses. The 100% employee-owned brewery is a Platinum-level Bicycle Friendly Business as designated by the League of American Bicyclists, and one of World Blu’s most democratic U.S. businesses, and a Certified B Corp. In addition to Fat Tire, New Belgium brews eight year-round beers; Ranger IPA, Rampant Imperial IPA, Shift Pale Lager, Sunshine Wheat, 1554 Black Ale, Blue Paddle Pilsener, Abbey Belgian Ale and Trippel. Learn more at www.newbelgium.com.

New Belgium Brewing is a Fort Collins, Colorado craft brewery that has become famous for there beers such as Fat Tire. Founded in 1991 by Jeff Lebesch and Kim Jordan, the company has continued to set ...