Who Should Attend

There's something for everyone at this conference. Whether you are a franchisee, franchisor or supplier.

SEE WHAT YOU MISSED AT MUFC IN 2014:

Hear Why Franchisees Attend

Michael Kulp: Multi-Concept Franchisee - Over 300 units and Growing

The Multi-Unit Franchising Conference provides content-rich learning opportunities geared towards franchisees. Our curriculum brings something different to the table and extends beyond what franchisees learn at their individual brand conferences. Our sessions and panels are comprised of franchisees positioned within different segments of the franchise industry. We also strive to provide plenty of opportunities for our franchisee participants to network amongst their peers.

"I would make a strong recommendation to any franchisee looking for an opportunity to diversify their business, to grow their business, or even just to grow their capability within their business to attend this conference."

Michael Kulp

President & CEO, KBP Foods, Multi-Concept Franchisee, Over 300 Units

"It is one of those events that in the life of a multi-unit franchisee is a singularly important event."

"This conference has changed the course of my professional life, for the rest of my life. So now I'm going for it, I'm gonna go big."

Mara Fortin

Franchisee, Nothing Bundt Cakes, 4 Units and Growing

Hear Why Franchisors Attend

Cody Armand: VP & COO, Mama Fu's Asian House

The 2014 Multi-Unit Franchising Conference was attended by more than 550 multi-unit franchisees, representing every segment of the franchise industry – food, retail and service. More than 70% of our participants say they were seeking new franchise opportunities. This conference is the perfect venue to effectively display your franchise opportunity to prospective multi-unit franchisees.

The conference programming is developed with the guidance of our Multi-Unit Franchisee Advisory Board. They share their expertise, challenges and experiences with participants. This provides a great opportunity for franchisors to learn (including CEOs, Presidents, Vice Presidents and Directors) in all disciplines in the organization – Sales, Operations, Marketing, Finance and Technology.

Additionally, franchisee attendees admit they find brands with leadership presence at the conference more attractive than those without C-suite representation.

Additional Franchisor Perspectives

Hear Why Exhibitors Attend

Service providers interested in reaching multi-unit franchisees and franchisors should attend the Multi-Unit Franchising Conference. With more than 550 multi-unit franchisees and 520 franchisor attendees, the conference provides a great opportunity to showcase your services and expertise.

<MUFC appeals to suppliers of services for both franchisees and franchisors

Franchisee suppliers - pay cards, real estate, financing and more

Franchisor suppliers - point of sale materials, web services, lead generation and more

"Each year I learn more about the challenges facing franchisees. I take the knowledge and improve my product that allows me to better support our franchisee and franchisor partners."

Tom EpsteinCEOFranchise Payments Network

“This is the place where deals get done, where multi-unit franchisees get bigger, where they coach smaller franchisees and where franchisees learn how to make more money.”

"Jersey Mike's Subs has been coming to Franchise Update Media Group's Multi-Unit Franchising Conference since 2008. With confidence, I can say that this event yields significant results for us year in and year out. Whether you are looking to expand your knowledge, network with top franchisees throughout the franchising world, or meet your next multi-unit franchisee, this event is a must-attend for franchisors and franchisees alike. They should rename the conference to "How to Grow & Who to Grow With."

Brian Sommers, VP, Franchise Development, Jersey Mike's Subs

“I would make a strong recommendation to any franchisee looking for an opportunity to diversify their business, to grow their business, or even just to grow their capability within their
business to attend this conference.”

Michael Kulp, President & CEO, KBP Foods

"A great place to find solutions to the challenges we face as multi-unit franchisees."

“This conference is an unparalleled networking, deal-making and education opportunity. I strongly urge you to attend if you are serious about multi-unit franchising -- whether as a franchisee, franchisor, a lender or a vendor partner, this is the place for you.”