URL submit guidelines

All links submitted by external webmasters should be examined. The submit
request email sent to you includes a link to the reciprocal URL. You should
click on the link and verify the existence and content of your link on the
page. The relevance of the inbound link should also be considered. The more
relevant the link is, the better the SEO value. Often, an external webmaster
will make a request offering a reciprocal link at a third-party site. ALL
these requests must be viewed with the utmost suspicion and are typically
declined.

Instructions

Logging in:

Go to the LinkMgr home page and click the “Login” button

Enter your login name and password (case sensitive)

Enter the security code shown and click the “Login” button

If you have forgotten your password,
click on the “Reset Password” link

Account Settings
This is the basic information for your LinkMgr account. It is NOT site
specific, as a single account can manage many sites. The following information
must be entered:

Full Name – The name you want to use to identify your account, this is
typically a business name

Email – The email address that will be used for all communications including
link approval and webmaster contact

Contact Phone – This number is only used by the LinkMgr administrators and is
never visible on the web

Contact Details – The full name of the contact and any additional contact
information (optional).

Creating and Editing Site Profile
The site profile consists of the following four distinct tabs:

0. System Profile – This is the basic information for the site and consists of the following:

URL – The URL of the site including “http://www”.

Link Base URL – The desired name for the page that manages the entire LinkMgr
process within the site. This page must be installed in the domain, typically
in the root directory. This page is generated and downloaded using the Site
Links Installation tab (see below).

Name – A brief descriptive name for the site that will only be used for
managing the site within LinkMgr. Tip: Keep it short!

Description – A long description for the site that is typically copied from
the sites page description. It is only used when managing the site within
LinkMgr. Tip: View the source for your home page and copy and paste the value
found in the description title tag!

1. Template Setup

The text box on this page contains the template used to
create ALL pages generated by LinkMgr. Carefully follow the instructions on
this page when editing or creating the template. Tip: Use you favorite html
editor to create this page and then copy the entire html to the text box!

2. Content Style Sheet Setup

This template controls the font color and size
of all the elements controlled by LinkMgr. This information should only be
changed by someone who is familiar with cascading style sheets. Additional
information appears on the page.

3. Site Links Installation

This step is critical when setting up your site
to use LinkMgr. You must download the front-end PHP file to your site. It
should typically be loaded to the root directory. It is the ONLY LinkMgr page
that needs to be installed on your site. Your site should be PHP 5 compatible.
Some versions of PHP 4 are also supported.

Creating or Editing Categories
Though most sites will have only one or two categories (typically links and
resources), the LinkMgr system can be used to create and maintain a link
category structure that consists of many categories and sub-categories.

The category structure starts with a root category. This category is created
directly after submitting the system profile for the site. If it is missing,
go to the system profile and click the submit button. The page generated for
the root category will include links in the category and links to ALL sub
categories. A category has the following editable information:

Name – A brief name for the category. This will appear as the heading for the
category on the links page. Tip: Keep it short!

Title – The SEO title for the page. This typically consists of up to three SEO
phrases separated by “-“. This value will appears as the html “<Title>” tag.
Tip: Copy this value from the source of your home page.

Description – The SEO page description. This typically consists of a human
readable sentence that includes all the words found in the title. Tip: Copy
this value from the source of your home page.

Page Body HTML Text – This block of information is displayed just above the
links. It can contain text, links, images, and html tags. The entire black can
be edited as html by clicking on the “HTML” button.

SEO Keyword Phrases – The SEO keywords for the page. This typically consists
of up to three SEO phrases separated by commas. This value will appear as the
meta keywords tag. Tip: Copy this value from the source of your home page.

Entry Point – This value determines how the category is treated with respect
to the parent category. When a category is designated as an entry point, it
appears below all the links of the parent category grouped under the separate
heading “Other Resources”. When a user clicks on the category and the category
is displayed, the parent category does not appear in the path. When a category
is NOT designated as an entry point, it appears below all the links of the
parent category grouped under the separate heading “Categories”. When a user
clicks on the category and the category is displayed, the parent category
appears in the path. Tip: The entry point is used to distinguish categories
that are NOT a true sub category of the parent category.

Submit URL's Enabled – This value controls whether an external webmaster can
request a URL submit for the category.

Active – This value controls whether the category will be displayed. Tip: Use
this when building new categories that are not yet ready to be displayed on
the site.

Submit URL Settings – These settings control what information is provided
to external webmaster who wants to submit URL's. You can choose to inherit
this information from the parent category or customize this information for
the current category. Tip: Be careful when using the feature that copies
information from the category, the name of the submit URL must be changed
to match the title. The following information is provided to external
webmasters.

URL – The URL that the webmaster must link to. This is typically the home
page, but can be any other page in the site. Tip: This is useful when building
a categorized link structure where each category supports a specific page or
set of pages on the site.

Name – The visible name of the link. Tip: This typically matches the title.

Title – Also known as alternate link text, this value appears when a web
visitor passes the mouseover the link. Tip: Copy this value from the category
title.

Description – This is the visible text description for the link (also know as
the connected text). This typically consists of a human readable sentence that
includes all the words found in the title. Tip: Copy this value from category
description.

Logo Image URL (optional) – This is the URL of the logo image (if any) for the
website. It should be an image that resides on the site and should include
“http://www”. Tip: Keep the size of this image small, typically no wider than
144 pixels.

Text Link Replace HTML (optional) – LinkMgr generates a text block from the
submit URL information that the external webmaster would use to setup the
reciprocal link. In special cases, this text can be overridden by entering the
HTML here.

Image Link Replace HTML (optional) – When a logo URL is specified, LinkMgr
generates a text block from the submit URL information that the external
webmaster would use to setup the reciprocal link. In special cases, this text
can be overridden by entering the HTML here.

Creating and Editing Links
To create a new link, select the site (if you have multiple sites), click on
the desired category, and click the “New Link” link. The following information
can be entered for each link:

URL – The URL for the link. This is typically the home page, but can be any
other page in the site.

Name – The visible name of the link. Tip: This typically matches the title.

Title – Also known as alternate link text, this value appears when a web
visitor passes the mouseover the link. Tip: Copy this value from the title tag
that should be found in the source of the page being linked to.

Description – This is the visible text description for the link (also know as
the connected text). This typically consists of a human readable sentence that
includes all the words found in the title. Tip: Copy this value from
description tag that should be found in the source of the page being linked
to.

Logo Image URL (optional) – This is the URL of the logo image (if any) for the
website. It should be an image that resides on the site and should include
“http://www”. Tip: Most sites will not have a logo and entering logo
information has no effect on SEO.

Text Link Replace HTML (optional) – LinkMgr generates the text link from the
information provided above. In special cases, this text can be overridden by
entering the HTML here.

Image Link Replace HTML (optional) – When a logo URL is specified, LinkMgr
generates the image link from the information provided above. In special
cases, the image link can be overridden by entering the HTML here.

Reciprocal URL – The page URL where the reciprocal link back to your site
resides. If there is no reciprocal URL, you can enter “None”. You would use
“None” when creating a link to an external website for the purpose of
extending an invitation for that webmaster to link to your site.

Active – This value controls whether the link will be displayed. Links that
are waiting to be approved will not be active.

Import FunctionLinkMgr has an import function that will load multiple links
from a comma separated file. To use this function, select the desired category
and click on the “Import Links” link. You will see the layout for the import
function. Browse, select your file, and click the “Submit” button. You can
also download a sample file layout by clicking on the “sample.csv” link. Tip:
Be sure to load the active flag and all the required fields.