6. “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”

– Peter F. Drucker, Management Consultant

heck yeah it is… that’s really when you know you are good at what you do… when your customers are so happy with your product they sell it by word of mouth. Kinda hard to reach such marketing madness if you are on a tight budget though.

Every awesome product costs money to be created, a lot of money.

Again we could take the iPhone for example – this phone changed the world, it’s been years and people still can’t wait for the new one.

7. “Truly brilliant marketing happens when you take something most people think of as a weakness and reposition it so people think of it as a strength… brilliant marketing is taking the product you have and figuring out the right positioning.”

– Reed Hastings, Co-Founder and CEO of Netflix

You know what that means?

There are no perfect products.

When you find a way to position your product so people like it no matter what, you are solid gold.

Positioning is everything.

8. “Focus on the core problem your business solves and put out lots of content and enthusiasm and ideas about how to solve that problem.”

– Laura Fitton, Founder of OneForty

We know every problem needs a solution. When you give your customers the perfect one for their problem, you will grow limitless.

9. “To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products.”

– Brian Halligan, Co-Founder and CEO of HubSpot

How do you want your potential customers to find out about you – Google search, or a newspaper ad, or Facebook?

You need to figure out the best approach to reach people.

10. “Don’t be afraid to get creative and experiment with your marketing.”

– Mike Volpe, CMO of HubSpot

Those are the 10 lessons on marketing madness.

Which one did you like most and what would your marketing strategy be after this article?