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Magazine covers, advertisement pages, newsprint, and especially the funny pages can all make great wrap. Tie the paper to the gift you're giving by using the cover of entertainment magazines for DVDs and the covers of food and home magazines for host gifts. Like sheet music, you can offset the black and white of newspapers with bright bows and sprigs of holly. Consider padding fragile packages with shredded pages, instead of buying packing peanuts and bubble wrap.