Style WYO Journal

Recently I styled a retro camping look for a flagship opening for @westernrangeclothing. I scurried around trying to find this exact burnt red cooler that my styling partner's friend @camprunamucklove let us borrow. It lit a fire under me after the event fueling, "I gotta find one for me" it was so cute and retro and fun. I decided to dig around about these coolers and find out the real skinny on them and why on earth are they still around and so FUNCTIONAL???