Inspiration happens in unexpected places

WE ARE NOW PLUS ONE

We are a collective of inspiration pushers and insights catalysts based in New York City.

We curate deeply engaging ethnographic experiences that get you out of the office, trigger your imagination and help you solve problems in new ways. We call these Insight Immersions.

During our Insight Immersions, we venture into the vibrant streets of a major city to explore current marketplace trends, discover buzz-worthy brand spaces, interact with insightful experts, participate in unexpected experiences and uncover valuable insights that will benefit your business.

OUR PROCESS IS SIMPLE AND STRAIGHTFORWARD

INVESTIGATION

We research the latest consumer, culture and brand manifestations across categories to identify the most relevant insights and curate a compelling customized itinerary based on your unique business needs.

IMMERSION

We lead your team on an Insight Immersion, a multi-sensory ethnographic adventure, to explore marketplace trends, interact with insightful experts and uncover valuable inspiration to benefit your business.

IDEATION

We facilitate an interactive Insight Download session following our Insight Immersion, to share our collective inspiration and begin translating the most compelling aha moments into actionable opportunities for your brand.

We know from experience that sometimes showing is better than telling, so check out the shortvideo below to experience our Insight Immersions.

WHY AN INSIGHT IMMERSION?

Escape the OfficeSwap a traditional research report for an immersive ethnographic adventure that leads you to experience pertinent trends and insights in the real world.

Get Your Hands DirtyExperience consumer research up close and personal. Discover new and curious things, interact with passionate experts and broaden your imagination.

Explore the UnexpectedGather eye-opening inspiration from parallel industry categories, and uncover unexpected ingenuity that can inspire action and drive change.

Reconsider Team BuildingCapture the innovative spirit of this unconventional outing to build stronger bonds between team members, while improving creativity skills and efficiency.

Eat and Play DifferentlyExpand your culinary, cultural and entertainment horizons with unique curated experiences that challenge norms while stimulating the senses.

Apply Your InspirationUse your team’s collective inspiration and insights as the basis for ideation around your unique business needs, and set in motion actionable strategies.