Most lipsticks that I have applied onto my lips dried them or were too heavy. But this lip stick was great on my dry lips and was rich and creamy. It also moisturized my lips Rich color to your lips by a swipe of Vapour Beauty`s Siren Lipstick. I personally think the "Holiday" color was gorgeous on my fair skin and the creamy lipstick is smooth on the lips too. I also have to say that the pigmentation in this lipstick is far more intense than any other lipstick I have ever put on my lips! This is long lasting too, which is great if you are out partying or an office lady for work. One big pro about this lipstick is that it glides on fully opaque in one swipe! I would defiantly recommend!