Why we Sell Kuhl at Joe's Sports and Surplus

December 9, 2015 @ 3:05pm

Why do we sell Kuhl at Joe's? The main reason is all staff at Joe's are outdoor enthusiasts and believe in the quality of outdoor clothing Kuhl produces. In some respects we aspire to the Mountain Grown Culture outlined below

Mountain Grown®

Every contributor to Kühl® comes to the company with an outdoor lifestyle. Kühl® people ski, mountain and road bike, backpack, camp, mountaineer, and travel world-wide. Kevin Boyle began skiing hundred-days-a-year the epic snow year of 1982. Evan Shapiro, the company’s first full-time employee, moved to Utah in 1984 to chase the same champagne powder dreams. After many seasons of deep-powder skiing in one of the world’s greatest ski areas, they now not only ski the deepest days of the year but apply the experience at Kühl®; they answer to the needs of people such as themselves who find freedom living and playing in the great outdoors. Kühl® aspires to contribute to mountain culture in their efforts to provide these like-minded enthusiasts with the finest quality outdoor clothing available.

At Kühl®, the passion remains to get outdoors and have fun. Kühl® is what it means to be comfortable and relaxed in the challenging environment of life and sport. Kühl® means creating the best environment for you and knowing the importance of following your own beliefs and desires. For Kühl®, this dedication to original thinking translates into excellence in design and exceptional construction.

Kühl® uses not only innovative style and features, such as the thumb-loop cuff, but exclusive fabrics with their unique weaves and vintage washes that create authentic character. Our articulated, gusseted, precise designs as well as the utmost craftsmanship provide a fit that is pure comfort. Wearing Kühl® not only represents the freedom of movement but also free will.