Sometimes I have an issue with my lip stick fading too quickly and/or smudging so I was looking for something inexpensive but good to help it last longer. I read some good reviews about this and it was only 3 dollars at target so I snatched it up. The packaging is cute, as usual with Elf's studio line its very sleek and all black. Its light weight and thin so Its easy to take on the go. The pe...read morencil itself appears white but goes on clear. When applying, It starts off a little rough but gets smoother as you go, and you are supposed to apply it like a lip liner. It feels like a wax, but its thin and you cant really feel it or see it on your lips. It makes them more smooth, and fills in the lines nicely. When I apply lip stick I definitely notice that it glides on my lips more smoothly and really helps to make them appear almost flawless. I have worn this a few times and it really does help lip stick to last longer, but I wouldn't say it lasts for like a complete day or anything but it does make it last at least a couple hours more then it usually does without this product. If it would last a little longer it would be perfect, but honestly for 3 dollars its pretty darn good. — 2 years ago