But, says Forbes, these are the people many turn to for fantastic images of travel destinations, tips and more. Here are the travelers making the list in 2017:

10. Kate McCulley (United States).

Kate McCulley is the original solo female travel blogger who documents her globetrotting via blog Adventurous Kate. Setting out as a college freshman back in 2001, McCulley has since ticked 70 countries off her list.

McCulley's Instagram feed offers snapshots of her adventures alongside advice on where to eat and drink while traveling and where to buy clothes and beauty products.

Her lifestyle is aspirational, but still seems attainable. McCulley demonstrates to women that they can -- and should -- travel solo.

9. Chris Burkard (United States)

When someone's traveled to Iceland 28 times, you know they mean business.

Chris Burkard, 31, has been blogging since 2009, and now has 2.6 million followers on Instagram. His feed is an array of stunning landscapes with detailed captions offering the story behind the photos.

Burkard's trips to Iceland aim to raise awareness for protecting the country's river systems.

The photographer recently premiered his first film: "Under an Artic Sky," which documents his journey to the most remote corner of Iceland in search of the perfect surf.

8. Johnny Jet (United States)

Johnny Jet used to be scared of flying, now he travels the world.

Courtesy Johnny Jet

Forbes calls Johnny Jet "the original travel influencer." He started his travel newsletter back in 1995 and his website in 1999.

"I was fortunate because I got started so early," Jet -- real name John DiScala, says. "I started my newsletter right when email was getting big".

CNN asked Jet what he thought the next big tech platform would be:

"Pinterest is going to take off," Jet says. "Pinterest drives traffic. People use Pinterest to plan, whereas everyone uses the others to share what they are doing now."

7. Louis Cole (UK)

The sole Brit on the list, Cole has been vlogging his escapades since 2012. His "Fun for Louis" YouTube channel mixes the escapism of travel with the humor of the everyday.

Alongside these quick glimpses into his jet-setting life, Cole also has several longer film projects on the go, including "Beyond Borders -- A Film Celebrating Unity," which is he crowd funding via Kickstarter.

6. The Planet D (Canada)

The Planet D want to show you that anyone can travel, regardless of your background.

The fortysomething couple want to encourage everyone to go on adventures, regardless of their economic status or sporting ability.

Their motto? "Adventure is for everyone."

"Our top tip for traveling is to hire a local guide," The couple tell CNN.

"You'll not only save a lot of money by cutting out the middle man but you'll be supporting the local economy by putting the money directly into your guide's hands. Plus, you'll most likely come away with a friend for life and have a truly authentic travel experience."

5. Damon and Jo (United States, Brazil)

Millennials Damon Dominique and Jo Franco met at college, bonded by a shared love of travel and learning new languages.

Now the pair are the go-to travel guides for many teenagers and twentysomethings, thanks to their YouTube Channel and website: "Shut Up and Go."

They've gone from broke students to internet sensations, thanks to their down-to-earth charm and adventurous spirits.

4. Eric Stoen -- US

Eric Stoen runs family travel blog Travel Babbo, inspired by his own quest to take his kids along on his adventures.

"I'm passionate about family travel, and in inspiring and encouraging people to take their kids everywhere," Stoen tells CNN.

"The world is full of places that people don't think about taking kids but that are actually remarkably kid-friendly -- destinations where you can largely get away from other tourists and introduce your kids to new cultures, while still letting them be kids. I want to find those places!"

3. Murad and Nataly Osmann (Russia)

You can't check #travel on Instagram without spotting photos of a woman leading a man through a stunning setting.

This trend started back in 2011 with Russian couple Murad and Nataly Osmann: Murad posted a photo of Nataly leading him through the streets of Barcelona and the image went viral.

A behind the scenes look at #FollowMeTo in action.

Courtesy FollowMeTo

The couple produced a gorgeous photo series of their #FollowMeTo images, which was exhibited in Times Square and now document their travels on their website.