Selection Criteria

Our selection criteria for working with your business is based off of 5 important factors:

Selection Criteria ENG

Our definition of an impact business is one that actively seeks to have a direct positive social and/or environmental impact in Mexico. Additionally, we look for scalable solutions that can create impact in a sustainable, and even profitable way. Our preferred way to evaluate the impact is through third party certifications/validations, such as a Sistema B certification or the reception of recognized awards such as an Ashoka fellowship.

As with any early-stage company, the team is vital to the eventual success of the social business. We want to work with entrepreneurs who can articulate their vision and execute their business plan. The team should have relevant experience in the sector / industry, and a passion and commitment to the impact that their business generates.

Traction for us is evidence of demand for your product or service (at a non-subsidized price, even better). Building off of that, the cheapest form of financing your growth is through your sales.

How much traction is enough? We view sufficient traction as consistent and repeatable clients with potential to grow.

For earlier stage companies, securing strategic partners can also be a great way to show traction, even if sales are still nascent.

Based on our previous experience, and in order to provide our full investment advisory services, it implies a cost that might be unsuitable for ventures seeking below $250,000 USD. Note* for our Convocatoria sponsored by the CAF, we will also accept companies looking to raise $150,000USD or more.

That being said, we can still work with you through a formal diagnostic scorecard providing feedback on the venture through our Diagnostic Process and potentially offering business consulting focusing in the growth of the venture.

At Kaya, we are looking for innovators who want to generate an immense impact in Mexico (and potentially other countries in the region).

The “Competitive Advantage” is what separates your venture from other similar companies that exist in today’s marketplace. We want to ensure that you understand your value proposition, and what your competition is doing. What makes you different, and better? How are you planning on maintaining this competitive advantage as the market catches up?

What are the barriers to entry that your sector has, how are you addressing those barriers, and why will your competition struggle to do what you are setting out to do (or have already done)?