RALEIGH, NC (PUBLIC POLICY POLLING) -- As controversy has swirled around fast food chicken chain Chick-Fil-A due to ownership's outspoken opposition to same-sex marriage, a new poll from Public Policy Polling finds North Carolina voters split sharply in their approval of the company along ideological lines.

Voters have an overall favorable view of Chick-Fil-A, with 68 percent holding a favorable view of the restaurant and 22 percent unfavorable. However much of the positive feelings are driven by almost unanimous support among voters who describe themselves as "very conservative" voters, who view CFA favorably by a 92-3 margin and "somewhat conservative" voters who view them favorably by a 96-1 margin. Moderate voters view the chain favorably by a 62-24 margin. Voters who describe themselves as "somewhat liberal" are split, with 44 percent viewing CFA favorably and 43 percent unfavorably. Finally, "very liberal" voters have a majority unfavorable view of the chain – 56 percent unfavorable and just 21 percent favorable. By contrast, while rival chains Bojangles (63 percent fav, 13 percent unfav) and Kentucky Fried Chicken (60 percent fav, 18 percent unfav) held similar overall favorability ratings to Chick-Fil-A, there was not nearly as much of a split along ideological lines.

PPP surveyed 813 likely North Carolina voters from August 2 to 5. The margin of error for the survey is +/-3.4%. This poll was not paid for or authorized by any campaign or political organization. PPP surveys are conducted through automated telephone interviews.

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