I crave simplicity and I don’t want complications. I’ve counseled my friends many times to just make things that make a little bit of money and make you happy. Why isn’t that good enough?

Matt Haughey

It should be good enough. You don’t have to build an empire to make people’s lives better and to do things you love. I’d even go so far that digital empires are in direct opposition to making people’s lives better. But that’s a rant for another time.

Update: So, the title felt kind of incongruous, and doesn’t really have a lot to do with the post. Apparently Matt felt the same, so it’s been changed:

I'm not a huge fan of the title though? I still maintain lifestyle businesses are great and I wish they were plentiful and revered.