The New Red Lip Is Bolder and Brighter, From the Runway to the Street

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Rita Ora

Photo: Alo Ceballos/GC Images

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Michelle Harper

Photographed by Phil Oh

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Photographed by Phil Oh

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Photographed by Phil Oh

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Linda Tol

Photographed by Phil Oh

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Photographed by Phil Oh

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Rihanna

Photographed by Phil Oh

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Photographed by Phil Oh

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Photographed by Phil Oh

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Photographed by Phil Oh

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Photographed by Phil Oh

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On a recent spin through Stella McCartney’s Paris boutique, I came across a swingy red sundress so bright and crisp and thoroughly optimistic that it seemed to be generating its own mood-elevating neon frequency.

One week later, while coveting said dress in the company’s spring/resort 2014 lookbook, its exact shade name caught my eye: “Lipstick,” it read in the accompanying photo caption. Of course.

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Courtesy of Stella McCartney

Red lips, with their emboldening influence, have been delivering a supercharged dose of femininity to the masses for more than a hundred years—but the latest incarnation of the shade feels a bit like someone suddenly cranked the dial way up on the intensity. Remember that moment in The Wizard of Oz, when everything turns from black-and-white to Technicolor? Spotted on street style stars from Michelle Harper and Natalie Joos to singers Rita Ora and Rihanna, the shade’s new scene-stealing attitude is hard to deny. Here, a few of our favorite red lip moments in recent weeks.