“Social media is a powerful way of connecting with our
constituencies,” said UM Vice President for University
Communications Jacqueline R. Menendez. “It has provided an
interactive forum where our target audiences are able to engage
in a two-way conversation with the university.”

UM’s Rosenstiel School of Marine & Atmospheric
Science announced the launch of its revamped,
UM-brandedweb
site in January 2011. The updated web portal
is devoted to interactive information and science
education, and provides a link to some of the hottest
environmental research — from oceans to land to air —
taking place today. The site offers an enhanced
interactive user experience that includes improved navigation,
search engine optimizations (SEO), rich content and links to
social media resources and RSS features.

According to sponsor Avenue100 Media, the research started with
a comprehensive list of more than 6,000 post-secondary
degree-granting institutions in the U.S. for which they had
compiled information for the StudentAdvisor site. To arrive at
the inaugural list, the data included total Facebook fan
counts, total number and effectiveness of Twitter followers
among other factors.

StudentAdvisor.com is a comparison resource for students,
parents and lifetime learners.

The University of Miami’s mission is to educate and
nurture students, to create knowledge, and to provide service
to our community and beyond. Committed to excellence and proud
of the diversity of our University family, we strive to develop
future leaders of our nation and the world. Founded in the
1940’s, the Rosenstiel School of Marine & Atmospheric
Science has grown into one of the world’s premier marine
and atmospheric research institutions. Offering dynamic
interdisciplinary academics, the Rosenstiel School is dedicated
to helping communities to better understand the planet,
participating in the establishment of environmental policies,
and aiding in the improvement of society and quality of life.
For more information, please visitwww.rsmas.miami.edu