Presentation Transcript

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A Management Process in Which a Product Is Given a Brand Name, Brand Mark and then Established and Popularize.
“A New Brand Should Strive to Establish a New Category, Have an Interesting Name and Tell a Fascinating Story” -Kotler Branding

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-The term could refer to a city, country or a tourist destination, and to their competition over tourists, visitors, investors, residents and other resources.
-Branding tourism is a part of destination branding
- First used by Philip Kotler. Destination Branding

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Incredible India :

Incredible India

SHARE OF INDIA IN WORLD TOURISM :

SHARE OF INDIA IN WORLD TOURISM 0.49 % Tourism contributes more than 6% to India's GDP of $1 trillion, and employs 53 million people directly or indirectly. Foreign tourist arrivals to India was 522,000 in December,2008.

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COST OF THIS INCREDIBILITY :

COST OF THIS INCREDIBILITY The expenditure for marketing and publicity in 2005-2006 was Rs 220 crore, including overseas promotions. The tourism ministry, in 2006-2007, spent Rs 235 crore on publicity and marketing in domestic and overseas markets, including expenditure by the overseas India tourism offices, trade shows and fairs.

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EXPLORE RURAL INDIA CAMPAIGN OBJECTIVE:
TO PROMOTE VILLAGE TOURISM AS A PRIMARY PRODUCT THE SOCIO-ECONOMIC BENEFITS IN THE RURAL AREAS.
LOCAL COMMUNITY TRAINED TO MANAGE THE TOURISM SITE.
IMPROVEMENT IN CLEANLINESS & HYGIENE.
TRADITIONAL CUISINE AND INTERACTING WITH VISITORS.

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ATITHI DEVO BHAVA CAMPAIGN OBJECTIVE: CREATING AWARENESS ABOUT THE EFFECTS OF TOURISM AND SENSITIZING PEOPLE ABOUT PRESERVATION OF OUR RICH HERITAGE & CULTURE, CLEANLINESS AND WARM HOSPITALITY. -RE-ENFORCING THE CONFIDENCE OF FOREIGN TOURIST TOWARDS INDIA AS A PREFERRED HOLIDAY DESTINATION.