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I cannot tell you how many emails and comments we get saying two words “Radio Sucks” and I can help but to think that most people don’t know WHY Radio Sucks. For this story, we’ll use Black radio so that we can explain further. It was once the ONLY outlet black people had to find out what was

happening in the community, sure there was Church (no comment) but radio had more far reaching ability. In addition it was the place white stations tuned in to to learn the styles and flow of celebrity black DJs. Black radio was innovative and it was a force that CREATED the trends. Now black radio FOLLOWS the trends and while the ratings system Arbitron claims radio is still extremely profitable, it is rare that I personally find ANYONE who can listen to today’s radio stations ANYWHERE longer than 2 minutes. It is the reason I myself, a radio vet will not work in today’s radio. It’s boring and regimented and listeners are very MUCH aware of it. Come along on a quick journey with me where I take you into the inner-workings of radio and explain to you the REAL reasons radio sucks.