HTC’s Marketing Chief Takes Bolder Approach

After weeks of HTC Corp. being coy about a delayed launch for its new flagship smartphone, the company’s new chief marketing officer was surprisingly frank during his first meeting with the press since joining the company in January.

Source: HTC

HTC’s Chief Marketing Officer Benjamin Ho

Benjamin Ho touched on component shortages holding back shipments of the new phone, discussed his new marketing strategy, and said HTC will be making big changes, not least of which will be retiring the company’s “Quietly Brilliant” tagline from product ads.

“We have a lot of innovations but we haven’t been loud enough,” said Mr. Ho, a Singaporean who is HTC’s third marketing chief in less than two years. The new approach, he says, will be bolder.