May 3-6, 2015
Rancho Palos Verdes, CaliforniaThis May, agency leaders will converge
to discuss the latest tools, tactics, and strategies for finding the right balance
between experience and experimentation.Summit Info

Jarvis Mak

SVP, Customer Success, Rocket Fuel

Jarvis Mak runs the Customer Success group for Rocket Fuel, responsible for ensuring successful campaigns and delighting customers. He originally joined Rocket Fuel in 2009 as VP of Analytics. Previously, Mak was with Havas Digital as a senior vice president and global director of research & insight, responsible for working with clients worldwide t... more

Metrics about online ad engagement or interaction (alone) do not translate to bottom line results as effectively as lifetime value. Here are three campaign metrics to start using now -- and three to toss.