(Emirates News Agency (WAM) (United Arab Emirates) Via Acquire Media NewsEdge) ABU DHABI, 25th August, 2013 /WAM/ -- Etisalat, one of the largest telecom operators in the Middle East and Africa, today announced that it will introduce the first large-scale discussion platform on machine-to-machine /M2M/ technology to the UAE by hosting the M2M Middle East Forum 2013 in Dubai on September 22nd and 23rd.

Speaking on their participation, Abdullah Hashim, Senior Vice President of ICT, Etisalat, said, "We are leading the UAE market by providing connectivity and advanced M2M solutions, thanks to our 3G network and our M2M Control Center. As the next step, we introduced this event to the UAE to provide a stage for discussion and action. Bringing together leading global and international players in the market will help inspire new revenue streams for users of M2M in the UAE."
Etisalat s focus on M2M solutions has led to the success of several initiatives that will be discussed during the keynote speech at the event: "Driving Sustainable M2M Solutions in UAE".

Etisalat s energy management program Emirates Energy Star, a successful example of M2M solution deployment, has already registered significant energy savings and CO2 reduction across 82 buildings in the UAE, which has resulted in savings of AED 11,365,434 for the government in less than 2 years.

Etisalat recently launched the M2M Control Centre, which allows enterprise customers to activate, manage and rapidly scale connected device businesses or deployments. The M2M Control Center will especially benefit businesses in vertical markets such as construction, infrastructure, retail and oil and gas. Etisalat has also developed fleet management solutions for several customers.

Through M2M communication, devices can exchange data automatically in real time without human intervention. This can drive innovation, create new revenue streams, shorten product cycles, increase agility and reduce costs. The reduction of energy costs as a result of this is also aligned with Etisalat s focus on a sustainable future for the UAE.