Yesterday I read Small Business Trends article, 10 Ways Retailers Can Reach Gen Z with Social Media by Rieva Lesonsky. As a mother to Gen Z'ers, this article hit close to home and I started to think about the youth, young interns, and freshly graduated individuals about to hit the work force.

This article is geared toward retailers, but Gen Z social media tendencies will make an impact on the meeting and event industry in due time. We are already seeing 'experiential' changes as Millennials have come into the scene.

Take time to read these insights and see how best you can start to utilize them now, in hopes of staying up to date in your social media efforts.