Eng
“It was about time to throw some light on this striking lookalike. Same idea, same country... but a different brand and a different agency. The second one was awarded Silver (poster) at the latest Cannes Lions festival. I suppose the jury thought that, despite the lack of originality, the craft was far better in the newest one.”

Eng
“Nice trick by Grey Worldwide! The agency sells exactly the same idea to different clients in two different countries. Only the illustration styles are a bit different. But unfortunately Joe was watching. Shit happens!”