Online courses are a great way to scale your knowledge-based business but it can be quite a headache to figure out what’s the best way to manage and deliver your courses while not breaking the bank. In this post, I share how I analyse which method is best for the most common scenarios as I’ve …

What’s the content hamster wheel you ask? It’s that never-ending misconception that in order to “do social media” properly, we have to create a ton of content and post to social media. If you know me, I’m very unconventional and think of myself as a contrarian. That means I don’t play by the same rules, …

This is pretty huge, finally, Facebook is starting to roll out click-to-Whatsapp buttons in Facebook ad campaigns. Previously, you could send leads straight to Facebook Messenger and start a conversation there but that was strictly restricted to Facebook’s platform. Now, you’ll have an additional channel for your customers and leads to start a conversation. Read …

Once your website is up, everything is one and you can sit back and relax and watch the customers and money roll in right? No so fast tiger. Now, the real work begins. Most business people fail because they fail at consistently promoting themselves. You can’t just set up your website and forget about it. …