However, while the likes of Nadia Sawalha, Janet Street-Porter and Stacey Solomon all took part in the photo-shoot, Martine has now revealed she decided not to take part, admitting that she “wasn’t brave enough” to strip off on camera.

Commenting on the photo on Instagram, she wrote (via The Sun) that her co-presenters were “the beautiful and the brave”, adding: “Love you all darlings… I admit it - I wasn’t brave enough to do it!! Well done ladies!!”

She fumed on Instagram: “I feel so sorry for people like this who are so threatened by a woman’s body - this is not a “sexual” campaign - it’s one to empower women, for us to feel good about ourselves and our imperfections.

“It’s my choice to do this and if Allah doesn’t like it- let him deal with me - WTF does it have to do with anyone else?”