Even though questions regarding alcohol use and abuse are near the top of every physician’s patient history and intake form, surveys indicate that patients that suffer from alcohol addiction are almost never forthcoming regarding their actual use of alcohol.Societal stigmas and the long standing causation debate of “disease versus choice” make alcohol addiction a silent and deadly killer.Ask yourself the question: What about the process of addiction treatment is appealing to your patients?The answer until now is simple:Nothing. The prospect of entering into an insitutional drug and alchohol rehab program to be treated for alcoholism is intimidating to most people.