Monthly Archives: June 2012

Positioning is one of the many “P”s in the list of multiple “P”s associated with marketing. If you haven’t given much thought to how your product, product line or service is positioned, you might want to do that. And remember …Continue reading →

NOTICE: This blog post is promotional in nature. Getting the right marketing planning and marketing strategy consulting help doesn’t have to be a long, difficult process. Many times it’s possible to solve a whole host of problems and answer a …Continue reading →

I need help from my friends in Portland with a very quick survey located at http://www.surveymonkey.com/s/GZXXXRR . Only 4 questions. Please take a minute to respond. Click here to take survey …Continue reading →

The Power of Planning: How to stop throwing darts in the dark — a short video. Text is below. I have some words for you today on The Power of Planning. If you don’t have a formal marketing plan you …Continue reading →

I recently had the opportunity to hear Cathey Armillas, author of The Unbreakable Rules of Marketing, speak about her 9-1/2 rules of marketing and I have to say that I was impressed. Impressed first with her ability to boil a …Continue reading →

The word “free” in your email subject line can get your electronic missive sent to the recipient’s spam folder in a hurry. But free is a powerful draw in many ways. I’ve become acutely aware of the power of free …Continue reading →

Have you ever given a presentation designed to persuade some people to pursue a particular course of action and been met with silence and blank stares from your audience members? In plainer language, have you ever given your sales pitch …Continue reading →