That's fantastic marketing. It's very systematic for produce to make it to the shelf of the big grocery stores. They have to be the right weight and the right size and the right temperature, and if they're not the grocery stores don't pay for them and vendors, mostly from California, are stuck selling their product on the secondary market. I don't think you'll see something like this in Loblaw or Walmart because I don't believe they have any incentive to do so.