'Bolt' name is a keeper, says Chevy marketing boss

April 15, 2015 4:02 PM

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ARLINGTON, Va. — Calling Chevrolet's next electric car Bolt is a terrific idea, says marketing boss Tim Mahoney, even if it is almost indistinguishable from the Volt name that Chevy already uses for an extended-range electric on sale now.

Mahoney says he approved the Bolt name, and said, "The decision is made. The name won't be changed."