Content:Forward : [Not] Made in the USSR Of Idols and Idylls : The Question of National Image The Supermarket of Nations : Competitive Identity and the Brand State The Mind's Eye : Popular Culture, Geographical Imagination, and International Relations A Brand New Eurasia : Places, Spaces, and Peoples of the Post-Soviet Realm The Post-Soviet Bogeyman : A Guide to the Dangerous Personae of the Former USSR Laughable Nations : Parodying the Post-Soviet Republics Mapping Trashcanistan : The Post-Soviet Badlands in Popular Culture, News Media, and Academe Branded! : Marketing the New Nations of Eurasia to the (Western) World Conclusion : Post-Soviet Eurasia : The Once-and-Future Geopolitical Imaginary.