Two candidates, one watch company, and the future of America.

The subtlest sartorial gesture can take on enormous meaning in the age of the 24-hour-a-day news cycle. On the campaign trail, Nicolas Sarkozy was seen putting his watch in his pocket before greeting supporters. Bloggers wondered if he was worried that the Patek Philippe might be stolen by the masses, or that wearing a 50,000-euro watch sends the wrong message. The watches of the U.S Presidential candidates are also front and center.