The very nature of what it means to be a media company has radically changed, more so than in any other industry sector affected by the Internet.

Too many media companies couldn’t adapt quickly enough to the shifts in essentials and economics of the business, and have shuttered their doors. A central challenge for the entire media industry: how do you compete?

The answer: Through expert productization of your audience, and increased efficiency in the operations of your business. Your company’s future depends on your ability to move quickly, glean insights that drive revenue, and design content packages that are strategic to advertisers.

My team needed to deliver a complex analytic project in a compressed timeframe. This required collecting and cleaning a lot of messy data from many sources and visualizing it in a dashboard that spoke to both senior leadership and frontline users. We loved partnering with Elasticiti because they really get the media industry and have the technical and creative skills that made this project a success.

— Brittany Wallace, VP - Digital Data Products at NBCUniversal Media

Our CRO needed a more accurate way to forecast revenue. Our business model is fairly unique and requires accounting from a number of factors and variable sources. Elasticiti created a comprehensive data solution and dashboard that lets us get timely and accurate insights, predict revenue confidently, and even spot early warnings that need addressing.