Introducing Work.com

Also today at Dreamforce, Salesforce announced Work.com, "a social performance management platform that helps companies align, motivate, and drive performance." Salesforce partners with Workday, an important player in the HCM market, to offer functionalities meant to support and motivate sales and service teams. The system facilitates the communication and instant feedback between employees that work toward achieving common goals. In addition, employee performance can be easily assessed and rewarded. Perhaps the next development from Salesforce will be the integration of a social recruiting tool.