ICONIC CONFERENCE 2017

From Point of Sales to Point of Senses Whither the future of shopping? More attractive, responsive and
inspiring? There’s no alternative, as internet trading is cutting into
bottom lines. General, store and interior designers are already driving
forward a new ethos with fascinating innovations and radical new
approaches. Exciting projects that involve all the senses are popping up
everywhere. Which of them point the way to the future? How do design
methods themselves need to change if they’re to speak to audiences and
foreground the physical experience of goods? What opportunities are
offered by in-shop digitisation? Experience the future for yourself at
the conference in October. Top designers will report on their current
projects – shops, department stores, mini arcades and trade fairs. As in
previous years, the conference is also intended as a forum for
connecting and sharing views.

The ICONIC CONFERENCE will be held
at the Deutsches Filmmuseum in Frankfurt/Main on 26 October 2017 from
9.30 a.m. to 5 p.m. Participant numbers are limited.