ULTIMATE FIGHTING CHAMPIONSHIP LAUNCHES IN ROMANIA ON TELESPORT

Las Vegas, NV (USA) -- Zuffa, LLC, owner of the Ultimate Fighting Championship® (UFC®) brand, and TELESPORT, one of the largest dedicated sports networks in Romania, today announced the successful launch of UFC live events on Telesport.

The first broadcast partner of the UFC in Romania, TELESPORT aired the recent UFC 88: BREAKTHROUGH event, featuring Chuck “The Iceman” Liddell vs. “Sugar” Rashad Evans, and received a 4.5 percent market share for the premiere and a 3.5 percent market share for its replay later that evening.

ULTIMATE FIGHTING CHAMPIONSHIP LAUNCHES ON TELESPORT

Las Vegas, NV (USA) -- Zuffa, LLC, owner of the Ultimate Fighting Championship® (UFC®) brand, and TELESPORT, one of the largest dedicated sports networks in Romania, today announced the successful launch of UFC live events on Telesport.

The first broadcast partner of the UFC in Romania, TELESPORT aired the recent UFC 88: BREAKTHROUGH event, featuring Chuck “The Iceman” Liddell vs. “Sugar” Rashad Evans, and received a 4.5 percent market share for the premiere and a 3.5 percent market share for its replay later that evening.

As part of the agreement, TELESPORT will air UFC’s major live events. Telesport will also present a regular schedule of UFC programming, featuring some of the UFC’s most exciting events from the past.

“We are pleased to have the world’s most exciting live sports event – the UFC – available for sports fans in Romania,” said UFC President Dana White. “We look forward to bringing them all the best fights as they happen on TELESPORT, as well as new and exciting ways that they can experience the UFC.”

TELESPORT will present UFC 89: BISPING vs. LEBEN on Oct. 18, live from National Indoor Arena in Birmingham, England.

The highly-popular UFC events, featuring the world’s most recognizable mixed martial arts fighters is one of the fastest growing sporting events in history. Based in Las Vegas, Nev. (USA) the UFC is entering its fifteenth year of operation as a professional mixed martial arts organization. The UFC has successfully expanded into the United Kingdom and Europe, and has plans underway to establish operations globally.

About The Ultimate Fighting Championship

The Ultimate Fighting Championship is the world’s leading professional mixed martial arts organization and offers the premier series of MMA sports events. Owned and operated by Zuffa, LLC, and headquartered in Las Vegas, Nev., UFC produces over twelve live pay-per-view events annually that are distributed residentially through North American cable and satellite providers including iNDEMAND Networks, DIRECTV, DISH Network, TVN Entertainment, Shaw Pay-Per-View, Bell ExpressVU, Viewers Choice, SaskTel Max™ and via the Internet worldwide on Yahoo! Sports, and commercially through Joe Hand Promotions in the U.S. and Canadastar in Canada. In addition to its North American distribution, UFC programming is distributed in over 100 countries and territories throughout the world. For more information, or current UFC fight news, visit ufc.com or uk.ufc.com or ufcespanol.com.

Ultimate Fighting Championship, Ultimate Fighting, UFC, The Ultimate Fighter®, Submission®, As Real As It Gets®, Zuffa™, The Octagon™ and the eight-sided competition mat and cage design are registered trademarks, trademarks, trade dress or service marks owned exclusively by Zuffa, LLC in the United States and other jurisdictions. All other marks referenced herein may be the property of Zuffa, LLC or other respective owners.

About TELESPORT

A Romanian dedicated sports channel, TELESPORT has grown into a strong competitor through the last five years in the Romanian market. TELESPORT regularly features Football (UEFA Cup and WC2010 preliminaries), Ultimate Fighting Championship events, Boxing, Tennis (ATP & WTA Tour + Davis Cup), Basketball, Handball as well as other sports.