One is a Magic Number

Orangeville, ON (James Doan) For any business person, the opportunity to get on top of the market can be realized with something as simple as this high-impact, easy-to-use technique. You should plan an "advertise 1 item at a time" strategy. This does not mean that you can't SELL more than one item at a time, rather you just have to wait until AFTER the initial sale has been made. Bear in mind that when a customer sees more than one product being offered at unbelievably low prices, he will become confused. He will start asking himself which one is the better deal? He may struggle with a personal preference. These questions can lead to a decision to delay the purchase - one of marketing's greatest thieves. It will be more effective to offer the consumer a range products that compliment his initial purchase in a nearby display... or even at the check out. You'll make extra profits instead of losing a sale.

About the AuthorJames is currently a Locksmith at Harold Doan and Sons Ltd. A graduate of the University of Waterloo, he has been a member of the Professional Engineers of Ontario since 1982 (Now designated Retired). His background training was in Chemical Engineering, and he later gained experience in retail sales and marketing. He has been active in the Locksmith trade since 1985.(Click here to visit his blog.)