Most of the people who already bought ppvs will still buy them at 65 bucks. At this point, only hardcores spend money on these watered down cards, might as well take from them as much as they can. Thank god i can watch them for free.

Because even though they put out shitty cards they value the ufc higher than any fighter or stacked card. So the talent on the card isn't going to affect the price.

Your question is making me think you didn't read the op?

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The fighters on a card don’t impact the price of the ppv. They impact the amount of people willing to pay that price. The ufc knows this. It’s not about valuing the ufc over the fighters. I don’t even know what that means.

I could stomach 60 for top cards and 25-30 for lower cards. They wont do that though. If someone buys fightpass, move it all to there and charge 20 a month. I would probably do that but even that is pretty high.

The UFC recently bumped its PPV price $5 to $54.99 SD and $64.99 HD. With the current trend of low PPV buys, do you think the UFC should actually be lowering its PPV price instead of raising it?

There are multiple upcoming cards that are expected to have low PPV buys, especially with the main event change of UFC 222. There are too many mediocre cards every month that is causing a lack of interest in fans to fork out $55 to watch. IMO, if I'm going to pay $55 for a card, it better be stacked.

With the downward trend in PPV buys, it actually makes sense for the UFC to drop the price for certain cards. I think the UFC should go about a dynamic procing model for its PPV cards. Sure, you can charge $65 for a card that Conor or GSP are headlining, but not a card headlined by Cyborg vs Kunitskaya.

If the UFC lowered its PPV price for certain cards, it could attract a larger buy number, which leads to larger viewership #s. This would then lead to the UFC having more bargaining power with broadcasting companies for its TV deal, as well as its sponsors and advertisers. I think the UFC is hurting itself by raising the price at a time when less people are willing to buy cards that aren't stacked. Thoughts?

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I mean you are worried about their business model but I think the people who run that are extremely intelligent and its an easy fix if they make a mistake.. roll it back. They can't do anything to cause any huge issue to them. Try the higher price and see if you make more money overall there or at the lower price. That is always the balance business takes. Whether they should be going up or down or whatever shouldn't really concern you. If you are willing to pay for the product then pay for it. If not do like everyone else and stream it.

I don't think we need to start putting on our business man hats and trying to figure out which way the UFC can be most profitable. There obviously isnt enough info to figure that out. Just because the UFC has had some declining ratings does NOT mean that necessarilly raising prices will drop profits. I think its best to not worry about things like this because end of the day the UFC is extremely healthy and fine and not going anywhere. There will be future megastars and new megafights and ratings boosts. Its the nature of the beast.

Here in Sweden we pay $32/month which is about the same price that you pay for top soccer leagues and other sport channels. UFC events are usually at 3 am though, so it's on-demand for a couple of days afterwards.

I wasn't aware until recently that UFC is basically free in Brazil and more or less $20 everywhere outside North America. That sounds crazy, but I guess demand yonder is so low that a higher price point doesnt fly. I mean, if you look at a place like Australia, I can't imagine they are so strapped for cash they couldn't award the same prices North America endures. In the end, I guess it's just a difference of geography and Canada being perpetually under the wing of their much larger neighbours influence. All in all, I doubt the price raise will be offset by a significant portion boycotting. So, if UFC loses 10k buyers due to the $5 price, it won't matter.

Meh. They should focus on providing more *stacked ppv cards of course, but the quality has little to do with the price offered since Combat sports peak is monopolized by UFC. There is no real other option to the casual fan. Is that market branding? Or is it just that UFC really does have the best if the best in it,?
NBA or NCAA? Both can be enjoyable, but it's the pros that get millions- billions in sponsors...

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Its on cable or premium TV everywhere outside the US, Canada and Australia/New Zealand.