Carter Tilman - Franklin Street: Re-Brand

Franklin Street – Branding & Website Replatforming

Role: Designer
Company: Franklin Street

Franklin Street needed a full re-brand. Their niche market is the health care industry, and they needed an updated look and new messaging to display that. The theme developed for the company was, “Patient-Centered Brands.”

I helped with the initial planning and design studies in the concepting stage for the overall brand. I worked on the site mapping, wireframing, UX decisions for responsive behaviors, design studies, conversion strategies, automation campaigns and QA for the new Franklin Street site. I was also involved in creating the motion graphics for the agency reel and portfolio videos, and helping to develop numerous collateral items for the agency.