The current digital landscape is a world rich in both challenge and potential for CMOs, who are now more measurable than ever.

Marketo, in partnership with ADMA surveyed 444 marketers — across Australia — to understand what organisational goals drive their thinking, how well they are delivering on these goals and their propensity to measure activity against revenue.

We also took a deep-dive into the numbers with more than a dozen CMOs and C-suite executives to understand how marketing is perceived at leadership level inside companies — and how the work they do today frames, shapes and drives the personal goals of marketing leaders in Australia.

Key areas discussed in the report:

Top organisational goals

How marketers are reporting on revenue

The perception of the marketing profession amongst peers

The technology available to Australian marketers

Key insights from more than a dozen CMOs

Download the full report, 'Can You Demonstrate the Value of Marketing?' to find out how your marketing organisation compares.