5 Steps To Building A Successful Digital Profile

Building a successful digital profile requires a strategy. Gone are the days where you can “wing it” and succeed.

Here’s a checklist of questions you need to ask yourself (and answer) in order to create and target the right audience.

1. What is your message? – Are you wanting to promote and position yourself as an authority on a topic? 2. Who is your target market? – SME’s? A specific industry? 3. What information are your customers looking for online? – Can you create a how to series? 4. What blogs are they reading? – Can you become a contributor to these sites? 5. What social media sites are they using and what time of the day are they likely to engage? – Can you create a campaign to include the social site culture?

These are key to the overall plan on how you can leverage off your videos. If you need help with these questions then contact us here

Don’t forget that your videos must reflect your brand and part of that is the look and feel of your set. Watch my video with Amanda Rose for tips on how to achieve this here