Innovating publishing

We believe the publishing process should be transparent, simple and accessible to everyone.

whitefox was formed in 2012 by Co-Founders John Bond and Annabel Wright who, in leaving their posts at HarperCollins established a creative agency designed to innovate the way publishing services are delivered. whitefox work with the best resource partners for every aspect of the publishing process – from strategic direction at the earliest stage through to distribution and publicity.

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Reasons to work with whitefox

Step-by-step process

At whitefox, publishing is a team sport. We will be by your side throughout the entire publishing process, and are always available at the end of the phone or in our North London office.

Creative control

What makes whitefox truly unique is the diversity of our projects in genre, format and more. We know that every book has different needs and have the skills to meet any demand.

Experienced team

Our team of ten has come from everywhere: HarperCollins, Faber & Faber, Penguin, and we've brought the insight and knowledge along with us to make your books special.

But don’t take our word for it, take our clients’!

‘

I asked whitefox to do the impossible and felt that I’d be lucky if they did about half of what I asked them to. Actually, they did everything; they kept to every single deadline. Everything they told me they would do, they did. They produced a brilliant cover for the book and the way it was edited was absolutely first class. I’ve got nothing but praise for whitefox.

’

Douglas McWilliams, Founder of the Centre for Economics and Business Research

whitefox marshalled all the resources at their disposal to develop a coordinated campaign for coverage for my novels, from the top of the old media pyramid to obscure niches of the digital marketplace, and they did it all with great savvy and even more personal care.

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Gerald Weaver, author of The First First Gentleman

Working with whitefox has been brilliant. It’s been a confidence boost but more importantly a fantastic sounding board. The professional advice and insight from the team has made Twilight Tales a better book. The investment was well worth it and I’d recommend their services to anyone who is thinking of self-publishing.

’

Atticus Ryder, author of Twilight Tales

Inspired Inc is more than a book – it has enabled us to create what we believe is a new roadmap for 21st century business. Publishing in collaboration with the team at whitefox allowed us to express our perspective on the future and deliver practical answers urgently needed by leaders today. Our book has played a defining role in opening up business and media opportunities worldwide and we know it will continue to form an exciting part of our success for a long time to come.

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Lisa MacCallum, co-author of Inspired INC.: Become a Company the World Will Get Behind

whitefox made all the difference when I was writing Do Less, Get More. A great pool of resources to help collaborate creatively on your book.

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Shaa Wasmund MBE, author of Do Less, Get More

As soon as I got in contact with whitefox, I knew they were the right company to create my book. They were immediately excited by the idea of the project and understood what I had in mind.

From the very beginning, they were utterly professional and helped me with every aspect of the production. I felt secure that my ideas were being listened to and that the book would be produced just as I had imagined.

I am thrilled with the result and I am very grateful to whitefox for all their hard work to create Domino the Miracle Dog.

’

Julia Adlard, author of Domino the Miracle Dog

whitefox are consistently professional, efficient, easy to work with and always produce high-quality work. They have become a key partner for us in making beautiful and brilliant books.

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Xander Cansell, Head of Digital at Unbound

whitefox were always a calm voice on the end of the phone and their keen, concise eye was very much appreciated. It was a great publishing experience and Editorial Intelligence are very proud of this good-looking book which acts as an elegant full stop to a fascinating and challenging time.

whitefox were a pleasure to work with. The finished product was of great quality and the whole process, from manuscript to distribution, was very efficient and smooth.

’

James Haycock, Managing Director of Adaptive Lab

Publishing success, in our experience, comes from knowing the right people to collaborate with at the right time. The whitefox team are consummately professional and their skills, knowledge, and expertise have contributed to helping a number of our clients. We have no hesitation in recommending them.

’

Fiona Marsh, Associate Director at Midas Public Relations

whitefox are a unique resource. They helped me to identify a new audience for the blog content I had created, managed the process to bring that content to the audience in a new digital format, and graciously helped to identify a traditional print publishing partner for the project when the opportunity presented itself.

’

David Hone, author of Putting the Genie Back: Solving the Climate and Energy Dilemma

whitefox helped me to coordinate my project and find some of the best, most trusted creative freelance talent around. They were always quick, clear, efficient and focussed on helping me achieve my objectives. I would recommend them to anyone wanting to create their own book and tell their own story. They were not Approximately Right – they were exactly right!

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Håkan Winberg, author of Approximately Right

whitefox are knowledgeable, well connected and always come back quickly with helpful suggestions. They found an experienced memoir editor for my book, someone we would never have found ourselves, and the collaboration has been a real success. On other projects, they have connected us with some of the best people in the business through their extensive network. I trust their steer on the many aspects of creating and refining book projects.

’

Kay Hutchison, author of My Life in 37 Therapies

whitefox have successfully published two novels for me in two years. They are independent, meticulous and always highly professional. It has also been a huge pleasure working with their many talented freelance associates in editing, design and publicity.

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Bob Marshall-Andrews, author of Dump

Working with whitefox was an absolute pleasure – their expertise and service made the process of self-publishing genuinely enjoyable and they helped me create something I’m extremely proud of.

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James Hoffmann, author of The Best of Jimseven 2004 – 2015

When we produced a book for our 25th anniversary, whitefox gave us an excellent, bespoke service. They were quick, creative and dedicated to producing something of real quality. And at the end of it, they also managed to find us a publishing deal. At all times, we felt we were in the hands of experienced professionals and we can’t recommend them highly enough.

Word of mouth alone among wannabe writers in the BBC newsroom put me in touch with whitefox. They gave me the services of a superb editor who worked hand in glove with me for several months, going over and above the call of duty.

In all of this, the most important aspect of whitefox is their huge reputation in the world of publishing.

’

Tom Mangold, broadcaster, journalist and author of Splashed! A Life from Print to Panorama

I approached whitefox with a client for whom we wanted to go directly to market and create a high-production book that we could put into their readers’ hands. With the whitefox team’s professional expertise, insight, and ability to make pretty much anything happen, we produced a fantastic book, which sold in high quantities and as a result of which success we placed the client with a major publisher for a series of books. I would wholeheartedly recommend whitefox and they are at the top of my list for publishing solutions.

’

Rory Scarfe, Agency Director at The Blair Partnership

whitefox turn ideas into brilliant books. They open up incredible new opportunities for businesses and individuals alike. This is because their ability to provide high-quality, bespoke book publishing services – at speed and to budget – is unmatched. I cannot recommend them enough.

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Damian Horner, Co-founder and Chief Creative Officer, Real Vision

Not only do whitefox have an amazing address book full of the best cover designers, editors, proof readers, PRs, digital marketing experts and printers, they have an enthusiasm, energy and eye for detail which made the finished book a thing of beauty and the whole process an absolute joy. I could have published without them, but I really wouldn’t want to.

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Dan Gennoe, author of All Neon Like Love

If you want to set up your own imprint or self-publish a book, whitefox provide guidance and light amidst the dark and often inaccessible world of publishing. After decades in the publishing industry whitefox can give as little or as much support as you wish. For me, they were a trusted partner and vital for editorial support and suggestions. whitefox can elevate your indie published book to a level where it competes with the global publishing powerhouses.

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Tobias Harwood, author of Great Traits

whitefox provided me with a transparent, cost-effective and professional service to help me take my book to market via the Kindle Singles platform, from which I achieved my objective of being picked up by a traditional publisher.

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Alex Evans, author of The Myth Gap

Writing a novel can be a daunting and solitary endeavour but thanks to whitefox I found a sounding board for my ideas and a fresh pair of eyes that didn’t judge or intrude. I’d highly recommend them to any novelist, novice or experienced.

’

Elizabeth Kesses, author of Josephine

whitefox’s help was invaluable for first-time self-publishers like Simon and I. We came into the process knowing nothing, so whitefox helped us with everything from editing and proofreading, to printing, getting an ISBN number and marketing. They also provided strategic help, pricing advice and moral support. Everything they did, they did quickly, efficiently and at an affordable rate.

’

Murray Partridge, co-author of How to Live With An Alpha Female

When I decided to publish a book to help the exit generation, I was fortunate to meet whitefox. In a frenetic high-tech world, they fully believe in personal customer service. Nothing was too much trouble and I heartily recommend their service to anyone wishing to publish successfully.

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James Espey OBE, author of Making Your Marque

I can’t recommend whitefox strongly enough. The journey from manuscript to publication was sensitively and efficiently managed, drawing on the highest quality industry professionals while working with the author throughout to help realise their vision. Every step was perfectly handled and I am delighted with the results. From cover design to typeset, editing to overall project management, whitefox helped me publish with pride and confidence.

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Cyrus Bozorgmehr, author of The Syndicate

I always wanted to write a book, but I never had any idea of how to go about trying to make it a reality. I had lots and lots of blog posts, but they were a mess. The team at whitefox were the unique combination of mentor, editor and Sergeant Major. Finally, it got written and thanks to the great work by the editors and designers, I actually held a copy in my hand, which made the long process of writing it so worth it.

’

Dave Buonaguidi, author of Blah! Blah! Blah!

Whether, like me, you need strategic direction and editorial input, or you want to self-publish and need help with design, publicity, ebook formatting or marketing, whitefox have experts in every field. They cut to the chase, save masses of time and I would thoroughly recommend them.

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Sara Davenport, author of Reboot Your Health

We approached whitefox to help a book that needed to be edited, designed and printed with utmost urgency. whitefox were terrific on every level – efficient, sensitive and a dream to deal with. We could not be more delighted with the finished result: How to be CEO of your own Life looks beautiful, inside and out, and has been complimented by everyone who has seen it. If only all publishing experiences were more like this one…

’

Samantha Fletcher, author of Pointing From the Grave

My journey with whitefox has been a pleasure from beginning to end. They held my hand every step of the way. Professional, efficient, reliable, willing, determined, friendly, supportive and approachable are just a few adjectives that sum up my experience. I’m thrilled with the result and so very grateful for their understanding and unerring support – I wouldn’t hesitate to use them again.

’

Jane Lovett, author of The Get-Ahead Cook

whitefox’s combination of creativity, experience and efficiency helped us to fulfil our goal of creating a book that would complement how our robot Cozmo brings the coding children are learning at school to life in a fun and accessible way for everyone.

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Jeremy Corenbloom, Managing Director of Anki and creator of Cozmo the Robot

Meet the London team

John Bond

CEO

John has been involved in publishing for nearly thirty years. He held senior positions at Penguin and at HarperCollins, where he was on the main board for nine years, running sales, marketing and publishing divisions including the 4th Estate imprint and their stable of award-winning authors such as Hilary Mantel and Jonathan Franzen. He co-founded whitefox in 2012 on the principle that the future of successful publishing would be based upon external, managed services and creative collaboration with the very best freelancers. Nothing that has happened since has dissuaded him of this view.
[email protected]

Annabel Wright

CSO / Editorial Director of LA office

Annabel has nearly two decades of editorial experience in fiction, non-fiction and illustrated titles. She has worked in a senior capacity for HarperCollins and, as CSO and Editorial Director of whitefox, with a broad range of publishers including Penguin/Random House, Little Brown, Aurum, Octopus, Unbound, Head of Zeus, Quadrille, Mirror Books, and many more. Annabel was a judge for the 2013 Kitschies Award, and, alongside John, received the Hospital Club 100 Award for the most influential and innovative people in publishing. In the Summer of 2018 Annabel relocated to LA, where she manages the whitefox US office.
[email protected]

Julia Koppitz

Editorial Director

Julia has nearly fifteen years of editorial experience across a range of narrative and illustrated publishing. Previously at HarperCollins, she worked on an eclectic collection of books by authors including, among others, Sir David Attenborough, Prof Brian Cox, Ben Fogle, Robert Macfarlane, Peter Godfrey-Smith and Alastair Humphreys, and she helped publish the prestigious New Naturalist Library, an influential natural history series with over 130 volumes published in over seventy years by William Collins.
[email protected]

Christopher Wold

Sales & Business Development Director

Chris brings over two decades of experience steering sales, rights and publishing teams to assist our clients in achieving their commercial goals. Joining whitefox in mid-2019, he has held senior roles in both the US and UK with Tuttle Publishing, Red Wheel/Weiser, HarperCollins and Watkins Media. Chris brings an international view of the opportunities and challenges in the marketplace to the whitefox team, in addition to the knowledge on how to take advantage of them.
[email protected]

Silvia Crompton

Editorial Director

Silvia began her editorial career in 2003. Since then she has worked as an editor of fiction and non-fiction for publishers including HarperCollins, Penguin Random House and Faber & Faber, before joining whitefox in 2014. She has worked across most genres, with authors from Doris Lessing to Nigella Lawson, as well as overseeing the production of ebooks and tie-in apps.
[email protected]

George Edgeller

Editorial Project Manager

George is an editorial manager with four years' experience working across a number of publishing genres. His expertise is in complex project management and he works on a varied collection of fiction and non-fiction, managing titles through every stage of the publishing process. Before joining whitefox in 2016 he worked in sales and marketing in travel publishing.
[email protected]

Hannah Bickerton

Head of Marketing

Hannah has worked in marketing for seven years, specialising in strategy development for start-ups and EdTech companies. Having recently jumped across industries to join the whitefox team, Hannah isn’t a complete stranger to the publishing world with previous employment at Macmillan and TES Global. She is now dedicated to ensuring that anyone who has something interesting to say knows all about whitefox.
[email protected]

Becca Allen

Editorial Project Manager

Becca has worked in publishing since 2009. She has experience across a range of adult fiction, non-fiction, children’s and young adult fiction, having worked at Constable & Robinson and Hachette Children’s Group before going freelance.
[email protected]

Caroline McArthur

Editorial Project Manager

Caroline has been an editor for fifteen years, with previous roles at Vintage, Ebury and Duckworth Publishing. She has worked across fiction and non-fiction, including history, cookery, humour and popular culture, with authors and brands that include The Great British Bake Off, Top Gear, Primrose Bakery and Alan Titchmarsh. Caroline specialises in illustrated non-fiction and cookery in particular.
[email protected]

Gabrielle Johnson

Content Marketing Executive

Gabrielle recently completed her BA in English Literature at SOAS, University of London. During her degree, she worked and interned part-time at literary agencies and publishing houses. Gabrielle joined whitefox in October 2018 and is responsible for social media management, book marketing and the whitefox blog.
[email protected]

Chat to us today!

To talk to us about your book project, fill out the form below. We offer advice on next steps and can discuss the best range of services to support you. Or call us on +44(0)20 8638 0536.

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