Category : Blog

Enduro,short for endurance is in my opinion the truest dicipline of mountainbike racing. It puts to test both the riders´ and the bikes endurance. Many feel that it is not physically demanding to ride a bike down a moderately steep slope but take in mind that the trail is very technical and you ride it at break neck speed and …

Me and the boys had planned a week of fun for this winter. We had planned for Norway,maybe skiing,maybe climbing,perhaps kayaking,the week was set and the action was go. It was April and we decided to go kayaking in the Atlantic ocean! Steigen and Lofoten were our main targets. A word of advice,the drive is long! TN

Christmas comes but once a year, so does many other things like your birthday,midsummer and the Finlandia ski race. People who enjoy christmas wait for it with great expectations-it is the winters highlight. I do not hate kittens but I am no christmas person,my winter highlight comes in late February when the Finlandia ski race is at the door. This …

No sport is equally as dirty as offroad motoring. A horse-derby surviving dysenteria in pouring rain is a quite clean event when compared to motocross. However some bright headed broadcaster invented indoor motocross to make it more spectacular,viewer-friendly and more…well..super… and so on super-cross was invented and then he rested. Th key ingredient in motocross is the dirt on which …

It seems needless to say that the snow quantity this year is a mere fraction of the snow we experienced last year,rather a promille of a fraction. We had two major snowfalls that turned into (according to the media)blizzards that halted the traffic. Yes,we were blessed with snow but due to temperatures above freezing and heavy rain we lost all …

The balance of supply and demand is the main key in managing a business. Seasons rule the supply in the sporting-goods industry,meaning sell what people use that season. The demand usually follows hand in hand but case of change in weather the balance gets turned on its head. The last two winters in Finland have been rich in snow.There have …

Timecode-error is the forbidden word when it comes to video-editing. Once you get one you are confused for the rest of the day,like me,not in a editing kind of fashion but real-life. I am used to doing long sports-performances and used to having low-blood sugar levels at some point of the day. It has never been a problem,just re-fuel again …

Thanks to the brilliance of social media we are able to see,read,hear and share in almost real-time. And thanks to flatscreens we can consume media content anywhere,the bald man in front of you in the bus could have a tablet fitted in the back of his head,if he would be in the mood of sharing videos of his cat playing …

It is a well known fact that all pro athletes have a rare kind of alarm-clock, one that doesn´t have that all to flirty snooze button. Because of that they are able to wake up before mere mortals and go training. It seems to be a big part of the pro athlete life to wake up early,work out hard,shower,eat and …