The number of consumers subscribing to music services globally is estimated to have increased by nearly 65 per cent in 2011, reaching more than 13 million people. IFPI believes the subscription model is supplementing the tens of millions of consumers using download services, and noted no ‘cannibalisation’ of the digital download market in its Digital Music Report 2012.

In Australia, the availability of an increasing number of services is expected to fuel further growth in the digital market in the future.

As of March 2012, there were an estimated 32 legitimate digital music services in Australia.