Economics of abundance?

Economics of abundance? Then what happened to the economics of scarcity (real and virtual)? Demand Vs Supply graphs? Things are changing, even google embraced it for a longer innings when they redefined gmail marketing (“by invitation only” to “open for all”).

This is certainly a change in perspective. Around 2 years back we had integrated the virtual scarcity with many marketing campaigns successfully, now what works is the freedom. Does this change reflecting at Human resource level as well? a point of discussion for sure.