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In case you missed it, there’s been some talk lately about whether or not RSS is dead. You may be wondering exactly what RSS is — RSS stands for Really Simply Syndication (sometimes just called a feed) and it’s a method for one website to send out it’s content in a way that other websites and programs can easily read. Search Engines. Social Networks. Monitoring. Yup, RSS feeds. MORE

Pricing, when done properly, is one of the most difficult tasks any business faces. Yet it is usually only given a perfunctory once-over. Customers have a range in mind that they’re willing to pay, but if you ask them, cheaper is always better. Ask a customer what they paid for something after the fact, and they’ll probably have a hard time remembering exactly. Price vs. Quality. MORE

Proctor & Gamble (P&G) came to the Ross School of Business at the University of Michigan about their recently successful Old Spice guy campaign. These thoughts were gleaned from that presentation. The success of the Old Spice Guy campaign was no fluke. P&G carefully crafted the campaign to reach a specific market segment with an engaging message. Old Spice has had a tradition of scent. MORE

2010 in Review! original on social media monitoring posted September 24, 2010). We’re posting the best articles from the year to help you get 2011 off to the right start! Keeping track of everything that’s going on can be a challenge — especially with social media which moves at the speed of light. Enter a topic you want to track and click the “Dashboard it! MORE

Social media isn’t some wonderful magic tool that will suddenly increase your sales and make you popular. It takes a lot of work and time. Time vs. Money. Social media, or the social web, does allow just about anyone to connect and have conversations on a scale that has never before been possible. Social media is relatively cheap in terms of money investment. Patience. Engagement. Thoughts? MORE

In 2010, Matt Fisher’s sister, Katie, was killed in an auto accident by a driver who, according to every witness’ report, ran a red light. On August 13, 2012, Matt Fisher posted a blog on tumblr entitled “My Sister Paid Progressive Insurance to Defend Her Killer in Court” which almost immediately went viral and began a firestorm of negative discussion about the insurance company. MORE

Keywords. Adwords. Content strategy. If you ask a business owner about concerns they have with their website, keywords and SEO are almost always on the list (unfortunately often taking a backseat to usability and proper marketing – but that’s a topic for another post). Here are some free, good tools, from Google for doing basic keyword research: Google Analytics – Keyword Report. MORE

2010 in Review! original on social networking posted on August 2, 2010) Social networking (using the social web) is about connecting with people — asking questions, having conversations — basically the same things you would do if you were talking in-person. We’re posting the best articles from the year to help you get 2011 off to the right start! Get some feedback. MORE

You’ve got your social media strategy and tactics in place. You’re measuring everything you can: tweets, retweets, followers, friends, shares, visits, bounce rate, etc. But what do all these numbers tell you about how successful your strategy and tactics are? What if you’re measuring the wrong things? What’s the impact to your social media strategy? What do you think? MORE

English: Google Logo officially released on May 2010 (Photo credit: Wikipedia) Google is constantly tweaking their search algorithms — mostly to provide the most accurate results to users and to protect against gaming their system. In order to continue to rank well for important search terms, websites need to monitor Google’s changes and respond as necessary. MORE

Conducted between January 15th and March 1st of this year, this survey looked at the current state of local consumer purchasing behavior, and compared it against results from 2010. Yesterday, Search Engine Land released the results of the third and final round of BrightLocal’s Local Consumer Review Survey. In other words, how can you turn your customers into word-of-mouth marketers for your local business? Do People Ever Recommend Your Type of Business? According to the survey results, there are simply some types of businesses that customers are more likely to recommend. MORE

2010 in Review! original on social media monitoring posted September 13, 2010) A vitally important part of achieving success with social media is responding when someone does reach out to you. We’re posting the best articles of the year to help you get 2011 off to the right start! Choose the Twitter profile and click the “+ Add Stream button. How do you monitor Twitter? MORE

As I was going through my new Twitter followers this morning, viewing each profile and timeline, I started thinking about why many did not have a lot of followers. think these types of mistakes are made by many first-time Twitter users, especially when they try to use Twitter for the same marketing and advertising they do in other channels. Do some of the topics in your bio conflict? MORE

Originally released at the Detroit #140conf on October 20, 2010. Video produced by Fafoutee Video Productions. Trailer for a one hour documentary on people who blog and love Detroit. Amidst all the negative press about Detroit, there are people who do believe in and are working towards a brighter future. MORE

If you mention the word “SEO to most business people, their ears will perk up. Everyone is concerned about how well their website performs on search engines and are even willing to pay mucho bucks to show up on the first page (but for what keywords?). Social Media has SEO Impact. Search engines have started to incorporate social media into the results. Increase Incoming Links & Traffic. MORE

The application enhanced when the company rolled out improved image and video sharing features in 2010 as part of a “New Twitter” makeover, as Kissmetrics highlights. News of Twitter’s initial public offering has rejuvenated social media stock, according to USAToday. In 2001, AOL and IBM began testing a protocol to let Instant Messenger and Sametime users communicate. MORE

In 2010, New York City startup, Birchbox launched a blog about beauty products before it had any customers. The beauty sample delivery service – and its blog – exploded in popularity. Today, to keep up with its readers’ appetite for content, Birchbox employs multiple editors and publishes half a dozen posts a day, along with an online magazine. According to compete.com, Birchbox.com traffic grew 6,500% in 2011, to over 110,000 monthly unique visitors at last count. But raw traffic data doesn’t tell the whole story about the value of a publication. News & Notes MORE

I crunched some numbers on my Twitter account to see what the most effective time is to tweet (at least for me). I took a look at the number of clicks on tweets by what time of day and what day of the week for a 2 month time period (August and September) and then averaged them to remove discrepancies due to the number of tweets. Number of Clicks per Day – by Time of Day. How do you know? MORE

We’re posting the best articles from 2010 to help you get 2011 off to the right start! original on customer touchpoints posted on November 30, 2010) You may think improving your website or your point of sale system or even your after-sales service will help increase your sales. The year in review! They most likely will. How do they accomplish them? image by Patrick Hoesly ). MORE

A vitally important part of achieving success with social media is responding when someone does reach out to you. When you’re just starting with social media, this may seem like a pipe dream, but if you’re not watching for responses, you may miss them when they happen. Here’s how to setup HootSuite to monitor Twitter for mentions, responses and keywords… 1. The Results. MORE

2010 in Review! original on increasing engagement posted October 18, 2010) A major frustration for people trying out Twitter for the first time is figuring out how to get anyone to respond. We’re posting the best articles from the year to help you get 2011 off to the right start! They set up their Twitter account, tweet a few times and wonder why no one responds. MORE

Of course, Vitrue also “studied” the value of a Facebook fan back in 2010 and came back with the much-contested $3.60 a head figure. We’ve previously reported that brands get 46 percent more engagement with Facebook Timeline brand pages, according to Simply Measured’s studyof 15 early adopter brands. Actually, fan engagement increased 14 percent; content engagement was up 46 percent; and interactive content engagement skyrocketed 65 percent. You need to run out and post more photos and videos, stat! Right? think I want to believe in Vitrue’s study, though. News & Notes MORE

Klout is a measurement tool which gives an idea of social web influence (at least via Twitter). Their data is used by applications such as Co-Tweet , HootSuite and others. Like Twitalyzer , Klout measures various aspects of Twitter usage and network, but focuses more on how influence and messages are spread via your network. They need to make it really clear that the initial score is just that. MORE

2010 in Review! original on wordpress plugins posted on August 19, 2010) I’ve been using WordPress for several years now — I’m a big fan. It makes it really easy to run a blog (or website) and it keeps getting better. We’re posting the best articles from the year to help you get 2011 off to the right start! What are your favorite WordPress plugins? MORE

This post I wrote in 2010 about mining Twitter for leads remains one of my most shared posts) But now we’ve moved past the point of crude social lead digging to a much more elegant phase in which prospective clients can be discovered, scored and nurtured using social networks and everyday relationship building tools. In the beginning, you know about five years ago, some smart sales types discovered the awesome power of mining social networks for leads. But, the big breakthrough in social selling occurred, in my opinion, when tools that mined social data started talking to each other. MORE

If you’re just getting started with social media, it can be very frustrating if you’re not getting a lot of interaction. You may feel like you’re putting a lot of effort into creating great content and no one is responding. Be Consisten t – No one is going to read your blog or follow you on Twitter if you post a bunch one week and then disappear for several weeks. MORE

found out about Kickstarter back in May of 2010 via Seth Godin. This is a guest post by Phil Simon , a technology expert, speaker and consultant, who has used social media and networking to fund and publish a successful book. He’s in the process of raising funds and awareness for his fourth book, The Age of the Platform (Kickstarter link). Patient is not one of them. Background. MORE

Gartner noted that 50% of large organizations blocked social sites in 2010. The number of large companies that block employees from accessing social media sites from the workplace is dropping, according to a report released Monday from industry analyst firm Gartner. By 2014, Gartner expects that number to drop to 30%. “Even in those organizations that block all access to social media, blocks tend not to be complete,” said Andrew Walls, a Gartner analyst, in a statement. For instance, what employees post on social networking sites could constitute a risk to the enterprise. MORE

Keeping up on what’s being said about a company or brand can be difficult with so many different channels. It’s even more challenging when people expect real-time responses via social media to problems and issues. lack of response when there’s a problem can be more harmful than the problem. Social Media Search with Options. Down the center are results with the most recent first. MORE

In 2010, the LunaTik watch became one of the most successful Kickstarter campaigns ever ( [link] ). Imagine if bank loans worked like this: You need $10,000 to launch your graphic design company. You’re low on collateral, so you promise the bank that you’ll give them $10,000 of design work (at your usual rate) once you’re up-and-running. Sound intriguing? About Anita Brady. MORE

2010 in Review! original on consumer preferences posted on May 6, 2010) I’ve been in Germany this week studying the European business environment at the WHU. We’re posting the best articles of the year to help you get 2011 off to the right start! In studying Germany in particular, we discussed an interesting insight. They don’t like too many choices. MORE

Businesses get really excited about Facebook when they see news like: The amount of content consumption taking place on the popular social network has also grown substantially where nearly 1 in 4 page views in the US took place on Facebook.com for the week ending November 13, 2010. People are there to post and play and read. They are not looking for products to buy. MORE

You may think that social media is a relatively new phenomenon. But social media, in some form, has been with us for quite awhile. Here’s an overview of the history of social media, by Skloog. click on the image to see a larger version on Skloog.) How many of the different types of social media have you used or been apart of? MORE

I’ve heard from a lot of business owners who are interested in using social media, but when it comes down to actually doing it, they complain about the time and/or money involved. Yet these same people will make time for other things they deem crucial — networking, advertising, etc. Lost opportunities to interact — Your customers (or potential customers) are online. MORE

How well did I predict what was going to happen in 2010? First, let’s look back at my predictions for 2010 : Mobile & Local explosion Blurring of lines when it comes to content Video continuing to be viewed more & more online And how did I do with these predictions?… … Scorecard Mobile and local certainly were huge in 2010. What do you think? MORE

2010 in Review! original on viral campaign measurement posted on July 15, 2010) Old Spice has turned their “The Man Your Man Could Smell Like ad campaign into a viral sensation by having the “Old Spice guy respond to people’s comments and tweets via videos which were posted on YouTube (click on the response videos on the right) — my favorite is below. MORE

An important part of any strategy is measurement — so you know what’s working and what’s not and where to improve. Using Twitter to have conversations and provide useful information to your intended audience can be a valuable part of your online strategy. But how do you know what your audience likes or dislikes? Daily Clicks. Clicks By Region & Top Referrers. How about you? MORE

A major frustration for people trying out Twitter for the first time is figuring out how to get anyone to respond. They set up their Twitter account, tweet a few times and wonder why no one responds. While tweets are public unless you protect them, they probably won’t be seen by anyone unless they’re following you, they do a search for something you mention or you’re on a list. MORE

Check out the Reinvention Summit , a virtual summit Nov 11-22, 2010. Think about the really successful brands. Apple. Coca-Cola. Harley Davidson. These brands are more than a set of products or a marketing campaign. They connect with customers on an emotional level because they’ve been weaving a compelling story. People want to be apart of those stories. From the Heart. MORE

Register for our free live webinar – Using Google Analytics to Measure Social Media Success on June 23rd, 2010 at 12pm (EDT). WordStream , provider of keyword tools for SEO and PPC, is making three of their advanced keyword tools available to add to any website for free. The Keyword Niche Finder, Keyword Grouper, and Keyword Tool can be added to a website via WordStream’s widget generator with customization options. A list of email addresses from people using the tool on your site is also available with a free WordStream account. Free Keyword Niche Finder. Free Keyword Tool. MORE

2010 in Review! original on pricing posted May 26, 2010). We’re posting the best articles from the year to help you get 2011 off to the right start! Pricing, when done properly, is one of the most difficult tasks any business faces. Yet it is usually only given a perfunctory once-over. Customers have a range in mind that they’re willing to pay, but if you ask them, cheaper is always better. Ask a customer what they paid for something after the fact, and they’ll probably have a hard time remembering exactly. Price too high, and you’re out of budget. MORE

original on Facebook page insights posted February 26, 2010). The Year in Review! We’re posting some of the best articles from the year to help you get 2011 off to a great start! Facebook provides some pretty interesting statistics for business pages. But what does it all mean? In the upper right corner, you’ll see a number with some stars – post quality. Liked this post? MORE

How much does each new customer cost your business? Businesses love to dump money into Google AdWords campaigns, but then they ignore what the results are telling them. A lot of companies are spending more on a acquiring a new customer than that customer is giving them in return. Cost per Acquisition (CPA). Cost per Acquisition (CPA) is a measure of how much is spent to get a sale (conversion). MORE

2010 in Review! original on increasing engagement posted October 18, 2010) A major frustration for people trying out Twitter for the first time is figuring out how to get anyone to respond. We’re posting the best articles from the year to help you get 2011 off to the right start! They set up their Twitter account, tweet a few times and wonder why no one responds.

We’re posting the best articles from 2010 to help you get 2011 off to the right start! original on customer touchpoints posted on November 30, 2010) You may think improving your website or your point of sale system or even your after-sales service will help increase your sales. The year in review! They most likely will. How do they accomplish them? image by Patrick Hoesly ).

2010 in Review! original on social media monitoring posted September 13, 2010) A vitally important part of achieving success with social media is responding when someone does reach out to you. We’re posting the best articles of the year to help you get 2011 off to the right start! Choose the Twitter profile and click the “+ Add Stream button. How do you monitor Twitter?

The application enhanced when the company rolled out improved image and video sharing features in 2010 as part of a “New Twitter” makeover, as Kissmetrics highlights. News of Twitter’s initial public offering has rejuvenated social media stock, according to USAToday. In 2001, AOL and IBM began testing a protocol to let Instant Messenger and Sametime users communicate.

Pricing, when done properly, is one of the most difficult tasks any business faces. Yet it is usually only given a perfunctory once-over. Customers have a range in mind that they’re willing to pay, but if you ask them, cheaper is always better. Ask a customer what they paid for something after the fact, and they’ll probably have a hard time remembering exactly. Price vs. Quality.

2010 in Review! original on social media monitoring posted September 24, 2010). We’re posting the best articles from the year to help you get 2011 off to the right start! Keeping track of everything that’s going on can be a challenge — especially with social media which moves at the speed of light. Enter a topic you want to track and click the “Dashboard it!

Keywords. Adwords. Content strategy. If you ask a business owner about concerns they have with their website, keywords and SEO are almost always on the list (unfortunately often taking a backseat to usability and proper marketing – but that’s a topic for another post). Here are some free, good tools, from Google for doing basic keyword research: Google Analytics – Keyword Report.

I crunched some numbers on my Twitter account to see what the most effective time is to tweet (at least for me). I took a look at the number of clicks on tweets by what time of day and what day of the week for a 2 month time period (August and September) and then averaged them to remove discrepancies due to the number of tweets. Number of Clicks per Day – by Time of Day. How do you know?

If you’re just getting started with social media, it can be very frustrating if you’re not getting a lot of interaction. You may feel like you’re putting a lot of effort into creating great content and no one is responding. Be Consisten t – No one is going to read your blog or follow you on Twitter if you post a bunch one week and then disappear for several weeks.

As I was going through my new Twitter followers this morning, viewing each profile and timeline, I started thinking about why many did not have a lot of followers. think these types of mistakes are made by many first-time Twitter users, especially when they try to use Twitter for the same marketing and advertising they do in other channels. Do some of the topics in your bio conflict?

I’ve heard from a lot of business owners who are interested in using social media, but when it comes down to actually doing it, they complain about the time and/or money involved. Yet these same people will make time for other things they deem crucial — networking, advertising, etc. Lost opportunities to interact — Your customers (or potential customers) are online.

Social media isn’t some wonderful magic tool that will suddenly increase your sales and make you popular. It takes a lot of work and time. Time vs. Money. Social media, or the social web, does allow just about anyone to connect and have conversations on a scale that has never before been possible. Social media is relatively cheap in terms of money investment. Patience. Engagement. Thoughts?

original on Facebook page insights posted February 26, 2010). The Year in Review! We’re posting some of the best articles from the year to help you get 2011 off to a great start! Facebook provides some pretty interesting statistics for business pages. But what does it all mean? In the upper right corner, you’ll see a number with some stars – post quality. Liked this post?

How much does each new customer cost your business? Businesses love to dump money into Google AdWords campaigns, but then they ignore what the results are telling them. A lot of companies are spending more on a acquiring a new customer than that customer is giving them in return. Cost per Acquisition (CPA). Cost per Acquisition (CPA) is a measure of how much is spent to get a sale (conversion).

2010 in Review! original on social media monitoring posted September 24, 2010). We’re posting the best articles from the year to help you get 2011 off to the right start! Keeping track of everything that’s going on can be a challenge — especially with social media which moves at the speed of light. Enter a topic you want to track and click the “Dashboard it!

Keywords. Adwords. Content strategy. If you ask a business owner about concerns they have with their website, keywords and SEO are almost always on the list (unfortunately often taking a backseat to usability and proper marketing – but that’s a topic for another post). Here are some free, good tools, from Google for doing basic keyword research: Google Analytics – Keyword Report.

I crunched some numbers on my Twitter account to see what the most effective time is to tweet (at least for me). I took a look at the number of clicks on tweets by what time of day and what day of the week for a 2 month time period (August and September) and then averaged them to remove discrepancies due to the number of tweets. Number of Clicks per Day – by Time of Day. How do you know?

You’ve got your social media strategy and tactics in place. You’re measuring everything you can: tweets, retweets, followers, friends, shares, visits, bounce rate, etc. But what do all these numbers tell you about how successful your strategy and tactics are? What if you’re measuring the wrong things? What’s the impact to your social media strategy? What do you think?

2010 in Review! original on consumer preferences posted on May 6, 2010) I’ve been in Germany this week studying the European business environment at the WHU. We’re posting the best articles of the year to help you get 2011 off to the right start! In studying Germany in particular, we discussed an interesting insight. They don’t like too many choices.

In case you missed it, there’s been some talk lately about whether or not RSS is dead. You may be wondering exactly what RSS is — RSS stands for Really Simply Syndication (sometimes just called a feed) and it’s a method for one website to send out it’s content in a way that other websites and programs can easily read. Search Engines. Social Networks. Monitoring. Yup, RSS feeds.

In 2010, New York City startup, Birchbox launched a blog about beauty products before it had any customers. The beauty sample delivery service – and its blog – exploded in popularity. Today, to keep up with its readers’ appetite for content, Birchbox employs multiple editors and publishes half a dozen posts a day, along with an online magazine. According to compete.com, Birchbox.com traffic grew 6,500% in 2011, to over 110,000 monthly unique visitors at last count. But raw traffic data doesn’t tell the whole story about the value of a publication. News & Notes

Gartner noted that 50% of large organizations blocked social sites in 2010. The number of large companies that block employees from accessing social media sites from the workplace is dropping, according to a report released Monday from industry analyst firm Gartner. By 2014, Gartner expects that number to drop to 30%. “Even in those organizations that block all access to social media, blocks tend not to be complete,” said Andrew Walls, a Gartner analyst, in a statement. For instance, what employees post on social networking sites could constitute a risk to the enterprise.

2010 in Review! original on pricing posted May 26, 2010). We’re posting the best articles from the year to help you get 2011 off to the right start! Pricing, when done properly, is one of the most difficult tasks any business faces. Yet it is usually only given a perfunctory once-over. Customers have a range in mind that they’re willing to pay, but if you ask them, cheaper is always better. Ask a customer what they paid for something after the fact, and they’ll probably have a hard time remembering exactly. Price too high, and you’re out of budget.

Of course, Vitrue also “studied” the value of a Facebook fan back in 2010 and came back with the much-contested $3.60 a head figure. We’ve previously reported that brands get 46 percent more engagement with Facebook Timeline brand pages, according to Simply Measured’s studyof 15 early adopter brands. Actually, fan engagement increased 14 percent; content engagement was up 46 percent; and interactive content engagement skyrocketed 65 percent. You need to run out and post more photos and videos, stat! Right? think I want to believe in Vitrue’s study, though. News & Notes

found out about Kickstarter back in May of 2010 via Seth Godin. This is a guest post by Phil Simon , a technology expert, speaker and consultant, who has used social media and networking to fund and publish a successful book. He’s in the process of raising funds and awareness for his fourth book, The Age of the Platform (Kickstarter link). Patient is not one of them. Background.

How well did I predict what was going to happen in 2010? First, let’s look back at my predictions for 2010 : Mobile & Local explosion Blurring of lines when it comes to content Video continuing to be viewed more & more online And how did I do with these predictions?… … Scorecard Mobile and local certainly were huge in 2010. What do you think?

Check out the Reinvention Summit , a virtual summit Nov 11-22, 2010. Think about the really successful brands. Apple. Coca-Cola. Harley Davidson. These brands are more than a set of products or a marketing campaign. They connect with customers on an emotional level because they’ve been weaving a compelling story. People want to be apart of those stories. From the Heart.

You may think that social media is a relatively new phenomenon. But social media, in some form, has been with us for quite awhile. Here’s an overview of the history of social media, by Skloog. click on the image to see a larger version on Skloog.) How many of the different types of social media have you used or been apart of?

Proctor & Gamble (P&G) came to the Ross School of Business at the University of Michigan about their recently successful Old Spice guy campaign. These thoughts were gleaned from that presentation. The success of the Old Spice Guy campaign was no fluke. P&G carefully crafted the campaign to reach a specific market segment with an engaging message. Old Spice has had a tradition of scent.

If you mention the word “SEO to most business people, their ears will perk up. Everyone is concerned about how well their website performs on search engines and are even willing to pay mucho bucks to show up on the first page (but for what keywords?). Social Media has SEO Impact. Search engines have started to incorporate social media into the results. Increase Incoming Links & Traffic.

Keeping up on what’s being said about a company or brand can be difficult with so many different channels. It’s even more challenging when people expect real-time responses via social media to problems and issues. lack of response when there’s a problem can be more harmful than the problem. Social Media Search with Options. Down the center are results with the most recent first.

A major frustration for people trying out Twitter for the first time is figuring out how to get anyone to respond. They set up their Twitter account, tweet a few times and wonder why no one responds. While tweets are public unless you protect them, they probably won’t be seen by anyone unless they’re following you, they do a search for something you mention or you’re on a list.

A vitally important part of achieving success with social media is responding when someone does reach out to you. When you’re just starting with social media, this may seem like a pipe dream, but if you’re not watching for responses, you may miss them when they happen. Here’s how to setup HootSuite to monitor Twitter for mentions, responses and keywords… 1. The Results.

An important part of any strategy is measurement — so you know what’s working and what’s not and where to improve. Using Twitter to have conversations and provide useful information to your intended audience can be a valuable part of your online strategy. But how do you know what your audience likes or dislikes? Daily Clicks. Clicks By Region & Top Referrers. How about you?

Klout is a measurement tool which gives an idea of social web influence (at least via Twitter). Their data is used by applications such as Co-Tweet , HootSuite and others. Like Twitalyzer , Klout measures various aspects of Twitter usage and network, but focuses more on how influence and messages are spread via your network. They need to make it really clear that the initial score is just that.

Conducted between January 15th and March 1st of this year, this survey looked at the current state of local consumer purchasing behavior, and compared it against results from 2010. Yesterday, Search Engine Land released the results of the third and final round of BrightLocal’s Local Consumer Review Survey. In other words, how can you turn your customers into word-of-mouth marketers for your local business? Do People Ever Recommend Your Type of Business? According to the survey results, there are simply some types of businesses that customers are more likely to recommend.

English: Google Logo officially released on May 2010 (Photo credit: Wikipedia) Google is constantly tweaking their search algorithms — mostly to provide the most accurate results to users and to protect against gaming their system. In order to continue to rank well for important search terms, websites need to monitor Google’s changes and respond as necessary.

Register for our free live webinar – Using Google Analytics to Measure Social Media Success on June 23rd, 2010 at 12pm (EDT). WordStream , provider of keyword tools for SEO and PPC, is making three of their advanced keyword tools available to add to any website for free. The Keyword Niche Finder, Keyword Grouper, and Keyword Tool can be added to a website via WordStream’s widget generator with customization options. A list of email addresses from people using the tool on your site is also available with a free WordStream account. Free Keyword Niche Finder. Free Keyword Tool.

In 2010, Matt Fisher’s sister, Katie, was killed in an auto accident by a driver who, according to every witness’ report, ran a red light. On August 13, 2012, Matt Fisher posted a blog on tumblr entitled “My Sister Paid Progressive Insurance to Defend Her Killer in Court” which almost immediately went viral and began a firestorm of negative discussion about the insurance company.

In 2010, the LunaTik watch became one of the most successful Kickstarter campaigns ever ( [link] ). Imagine if bank loans worked like this: You need $10,000 to launch your graphic design company. You’re low on collateral, so you promise the bank that you’ll give them $10,000 of design work (at your usual rate) once you’re up-and-running. Sound intriguing? About Anita Brady.

This post I wrote in 2010 about mining Twitter for leads remains one of my most shared posts) But now we’ve moved past the point of crude social lead digging to a much more elegant phase in which prospective clients can be discovered, scored and nurtured using social networks and everyday relationship building tools. In the beginning, you know about five years ago, some smart sales types discovered the awesome power of mining social networks for leads. But, the big breakthrough in social selling occurred, in my opinion, when tools that mined social data started talking to each other.

2010 in Review! original on wordpress plugins posted on August 19, 2010) I’ve been using WordPress for several years now — I’m a big fan. It makes it really easy to run a blog (or website) and it keeps getting better. We’re posting the best articles from the year to help you get 2011 off to the right start! What are your favorite WordPress plugins?

2010 in Review! original on social networking posted on August 2, 2010) Social networking (using the social web) is about connecting with people — asking questions, having conversations — basically the same things you would do if you were talking in-person. We’re posting the best articles from the year to help you get 2011 off to the right start! Get some feedback.

2010 in Review! original on viral campaign measurement posted on July 15, 2010) Old Spice has turned their “The Man Your Man Could Smell Like ad campaign into a viral sensation by having the “Old Spice guy respond to people’s comments and tweets via videos which were posted on YouTube (click on the response videos on the right) — my favorite is below.

Originally released at the Detroit #140conf on October 20, 2010. Video produced by Fafoutee Video Productions. Trailer for a one hour documentary on people who blog and love Detroit. Amidst all the negative press about Detroit, there are people who do believe in and are working towards a brighter future.

Businesses get really excited about Facebook when they see news like: The amount of content consumption taking place on the popular social network has also grown substantially where nearly 1 in 4 page views in the US took place on Facebook.com for the week ending November 13, 2010. People are there to post and play and read. They are not looking for products to buy.