"Alfi Media's help was invaluable in preparing us for a round of difficult television and radio interviews concerning the Daily Telegraph's MPs' expenses investigation."

Robert WinnettDeputy Political Editor, Telegraph Media Group

"Alfi Media have worked hard to help us with our audio and video skills online. It's people are professional, knowledgeable and experienced."

Jess McAreeEditorial Training Manager, Haymarket Media Group

"The Alfi team pulled together a really engaging set of seminars for us in Edinburgh and went to great lengths to secure a top flight panel and pack out the audience."

Sarah MartinMarketing Executive, Channel 4

"Alfi Media's expert coaching gave me a huge amount of knowledge and confidence ahead of a major interview. I highly recommend them."

Chris ColemanFootball manager and former Wales captain

"Your expert knowledge of social media and fun and engaging style of delivery ensured a brilliant series of events and some fantastic feedback from our athletes."

Tim ScottProject Manager, Asda in The Community

"The process of turning a neat idea into a good audio experience is not straightforward and it should not be trivialised or faked. Alfi Media helped us to produce a 'message' and a story which we could be proud of."

Dr Simon BellThe Open University

"The end result was a hugely successful conference with delivery of leading edge content for the sector which is now being held up as an exemplar for others. Quite literally Alfi Media helped us break the mould."

"They really listen to what our staff wants to get out of their training sessions and then tailor it to each team's specific needs. Their approach is fresh, informative and inspirational."

Kasia KlajnTurner Broadcasting

"I have given thousands of speeches over the years and Alfi provided real guidance on how they could be more effective. Alfi Media was definitely value-added."

Ed NusbaumGlobal CEO, Grant Thornton

"5 stars. A treat from start to finish." (Len Goodman's Dancing Years for BBC Radio 2)

Daily Mail

".....a refreshing example of a sensitive subject tackled with charm and skill." (Black Men Can't Swim for BBC Radio 4)

Paul DonovanSunday Times Columnist

"We have worked with Alfi Media on a number of occasions and have always valued their professionalism and unrivalled knowledge of the media industry and been impressed by their innovative and engaging training programmes, both for staff and young people alike."

Mark LovellHead of Youth Participation, Whizz-Kidz

"Alfi Media have been very flexible in accommodating different levels of experience and needs within large groups of athletes and under tight time pressure. They have risen to the challenge and delivered an excellent session every time."

In this age of 24 hour sports news, top level athletes, coaches and administrators cannot escape the glare of the media spotlight - nowadays we're as interested in sport off the field as on it.

With over 20 years of experience in sports journalism, Alfi Media specialises in sports media training. Our courses help you understand what the media is looking for and why; alert you to the potential pitfalls and show you the opportunities and benefits a positive media profile can bring to you, your sponsors and your sport.

Alfi Sports Media Training:

• The Sports Media - how it works and what it wants from you
• The Spotlight - getting used to camera/lights/action!
• The Interview - feature or news, doorstep or press conference
• The Questions - friendly or hostile: how to prepare for them
• The Powerful Interviewee - style and delivery, the influence of body language.
• The PR Potential - how to enhance your profile and that of your sport

Alfi Media train top athletes across a range of sports - from football, cricket, netball, golf and rugby to numerous Olympic and Paralympic sports including cycling, hockey, badminton, skeleton and judo.