Strategies for Increasing Your Fans and Followers
1. Reach out to influencers: Find influencers in your niche using a tool such as Buzzsumo, and then share their content, tag or mention them, or comment on their blogs. As you build relationships, they are more likely to share your content with their followers.

2. Put social share buttons on each blog post: Make sure you include social media share buttons on each blog post, not just in your sidebar. This plugin for WordPress can help with that.

3. Post original, relevant content: This requires some outside-the-box thinking. Sharing other people's content should be a valuable part of your strategy, but make sure to share your knowledge and insights as well.

4. Periodically channel your email subscribers to your social media accounts: Every once in a while, encourage your email subscribers to follow you on social media.

5. Link to your social media accounts on your Contact and About Us pages: These visitors are already reaching out to you; give them another way to connect with you.

Likes are the evidence to prove your popularity and credibility on social media. Here, I would like to list the common methods to get more likes on your Instagram posts. They are also helpful to get likes on some other social media pages.

1. Post photos people want to see. Don't post similar photos, and you should post unique photos that people never seen before.

2. Interact with others. You have to be active to get more likes. You should likes and comments other users' posts, and then, once they noticed your posts, they will be more likely to give likes.

3. Use hashtags. You should use related hashtags in your posts so that your posts will be found by people who use the hashtags to find related posts.

4. Get more followers. The more followers you get, your posts will be found by more people, then you have more chance to get likes.

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First identify your audience and then create content with great extent of topic. Then you can fine tuning based on their engagement. It's not merely based on likes or share you get on your post, but it's about whether or not you are getting a lot of retention and they are keep coming back for your content. Eventually, what you are doing will getting traction over the time. Explore multiple formats, from text, image, and video.

Find and target influencers in your niche (i.e. accounts with lots of followers) engage with them and share/like their posts and after a while and having established a positive relationship ask them to share your content.