Our website uses cookies to improve your user experience. If you continue browsing, we assume that you consent to our use of cookies. More information can be found in our Cookies Policy and Privacy Policy.

How should we approach the mobile CX? #1Topic4Minutes

In this short video, we use stats from Econsultancy’s Internet Statistics Compendium to explore how to overcome the challenge of merchandising on the small screen.

This video is about mobile merchandising, and it includes a number of statistics and best practices to help answer the question: “What if we’re approaching mobile customer experience in the wrong way?”

It addresses issues including:

What’s the danger in streamlined mobile commerce?

What share of ecommerce is happening on smartphones?

How do personalized recommendations affect mobile commerce?

Why aren’t tablets part of the conversation?

What is the problem in leaning on apps to increase engagement?

Plus five key takeaways to help maximize mobile revenues.

In the video we also discuss how personalization can make the difference in mobile merchandising. One key difference for the leaders in this capability is their use of first-party data.

For more information on what it is and how to use first-party data you can read the blog post here, and thanks to our partnership with Signal, for a limited time you can download the full report, with registration. Of course, Econsultancy subscribers can access the full report instantly.

Please let us know what you think about the format and execution of the “One Topicnote.

The next hit product is always right around the corner, and if the world’s largest online retailer has its way, you might just be introduced to it through Amazon.com.

With support from Silicon Valley powerhouses like venture capital firm Andreessen Horowitz and accelerator Y Combinator, Amazon this week unveiled Amazon Launchpad, “a new program that makes it easy for startups to launch, market, and distribute their products to hundreds of millions of Amazon customers across the globe.”

Latest

Nike’s latest flagship store has arrived on New York’s Fifth Avenue, and with it comes a glimpse into the future of retail. An oft-trotted expression maybe, but the ‘Nike House of Innovation 000’ (its official title) is deserving.