Branding & Marketing

Argyle Partners Branding & Marketing division combines business intelligence with creative thinking to help create dominant brands that stand out among the crowd of intense competition in the fashion, apparel, and retail industries. Our Branding & Marketing division works with companies to formulate a long-term brand strategy and assists in the tactical implementation of marketing activities to help communicate your brand’s key values to consumers.

Companies in our industry must develop brands that focus on the rational and emotional triggers that drive consumers’ decision-making process. To create sustainable value, companies must focus on building brands that are highly differentiated, conveys purpose, delineates markets, establishes specific attributes, and captures a market position. The strongest and most enduring brands result from the disciplined alignment of brand strategies and marketing activities with consumer expectations. Strong brands also create value as significant intangible asset for your company.

Our Branding & Marketing division starts with a detailed analysis of the current competitive landscape to determine your brand position and works hands-on to develop a brand strategy that is consistent with consumer expectations and your company’s long-term goals.