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Most people are aware of Google Analytics and all the great statistics and analytics that it produces. Some people will also be aware that if you use mass/bulk email marking campaign software's like MailChimp, that you can get a similar set of statistical reports.

Selecting the right channel is the first step to any successful marketing strategy. View the chart below to see what factors influence this decision for marketers faced with an increasing array of choices in our digital world.

Australians prefer to engage with brands via email far more than any other medium, according to the Digital Down Under report from Exact Target.
While social media continues to hog the spotlight, email marketing continues to deliver the results.

Exact Target’s recent 2012 Channel Preference Survey reveals some interesting facts about what actually works in online marketing.
The results are sure to upset the “shiny ball” crowd who love playing with the latest new technology, but the fact is that email is far and away the best online marketing tool you can use.

Today's post topic will be the most critical article for everyone who reads my blog. Today we will discuss how the best and most successful companies are generating new sales leads for their business.
This blog post is important because it will show you how your business should be generating your sales leads for your company and illustrates the major solutions that we provide here at Inspire Media.

Ok, so everyone knows what an email signature is right? For those that don't, its the text at the bottom of every email we receive from business's that has the senders name, position, phone, fax, email, etc (company contact details). In my experience, most company's don't take this very seriously and quite often if you receive emails from different people at the same company, their emails signatures will have a completely different look and are branded differently. Then there are email signatures that look like, well......not professional!

Digital marketing allows for more ways to offer impulse buy opportunities
Have you ever impulsively bought something? Do you allow your audience members to impulsively buy your products?
For digital magazine publishers and other content producers, it can be difficult to create impulse buying opportunities. For those with physical print products, the main hope is an impulse buy of a magazine issue. Most of these scenarios dictate new audience members or one-time buyers – not subscribers.

Statistics dictate the need for certain changes to email marketing strategies.
Mobile email marketing is getting more important to consumer marketers. More users are looking at email content on their mobile devices and expect proper optimization on their devices.
The benefit of designing for mobile is that a percentage of users are already making purchases through their devices. As more trust grows within this industry, it can be expected that the number of consumers will grow.

Learn more about Inspire Media today!

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Print + Digital Inspire Media Digital = Success

Print Advertising with Inspire Media

Through a dedicated and experienced team with over 30 years of combined experience in the publishing, media, and digital industry's... Inspire Media will help you to reach your target market. Our team have a proven track record in helping media publishers, associations, and peak authorities turn their media into a efficient and streamlined marketing platform to reach their target markets. With a proven print acumen we combine our extensive knowledge of the ever changing digital industry to offer you an impressive range of print + digital offerings.

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Inspire Media was created from our genuine love for technology and how this is driving revolutionary changes in publishing, marketing, and media for business's across Australia and the world.

Why not contact Inspire Media so we can inspire your next campaign today More...