Android Is Utterly Dominant In Europe, With 70% Of The Market Versus Apple's 17.8%

"T-Mobile is the smallest of the big four US carriers but it
does have the capacity to give iOS a boost, particularly as 28%
of its customers plan to buy an iPhone when they next upgrade.”

Google is currently facing an investigation
from Brussels antitrust watchdog over claims that
Android was preventing competition in mobile.

Mr Moore said Samsung must face a challenge from a resurgent
Sony to maintain its strong market share.

He said: “The flagship Xperia Z has driven Sony’s growth in
Britain by successfully appealing to Samsung customers. Some
38% of Xperia’s users are ex-Samsung owners, the majority of
whom have upgraded from the Galaxy S2.

“Samsung now finds itself in a position where, after two years
of relentless growth, it must focus on keeping its existing
base of customers loyal if it is to maintain its success. As it
stands, Samsung has the second highest loyalty rate in Britain
(59%), but this falls well short of Apple (79%). With the
competition dramatically upping their game in terms of build
quality and content innovation, Samsung will have to work hard
to convince its 8.8 million customers to stick with the brand.”