Note, I didn’t become a fan of the page. It asked me to add the app (and then delivered this request).

So, I allowed.

Next, it took me here (see below). A slick ‘landing page’ that is personalized to me. It touts the fact that I can buy tickets without leaving Facebook. Which I guess is interesting, but I’m not sure why that is a selling proposition. It’s positioned as a plea to buy tickets with friends — which fits into the theme of Facebook and friends.

Still, it was able to show me where I could actually see the show. Since I was down the path of buying tickets, that’s valid data for my purchase decision. And that’s interesting. There’s also a promotional element to it. This all feels very microsite-like. But an app.