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Instant America

Unfortunately today marks the end of Spring Break for a lot of us, meaning the fun is over and it is time to get back to work. This week meant South by Southwest was here in Austin and there was a lot to be seen and do. Today’s infographic seems appropriate considering a large portion of SXSW are the interactive days. Personally, I think Interactive is the most entertaining of the three (Interactive, Music, Film) it is full of people working on cool projects, handing out free stuff, and showing off their cool products. One of the cooler gadgets I saw at SXSW this year was a touch table I got to play air hockey on.

Interactive attracts exactly who today’s infographic covers, people who are impatient with load times. All through downtown Austin I heard people complaining about how slow the internet connection was on their phone, the frustration I saw was actually pretty entertaining. You don’t realize how real first world problems until you see people losing their cool because the internet on their phone is running a little slow.

According to today’s infographic Instant America 50% of mobile users abandon a page if it does not load within 10 seconds and 3 out of 5 will not return back to that page. With today’s infographic we also see the increasing trend of choosing mobile over tablets, laptops, or desktops to access the interwebs. [via]