You're either a Purple Cow or you're not.You're either remarkable or invisible. Make your choice.

What do Starbucks and JetBlue and KrispyKreme and Apple and
DutchBoy and Kensington and Zespri and Hard Candy have that
you don't? How do they continue to confound critics and achieve
spectacular growth, leaving behind former tried-and true brands
to gasp their last?

Cows, after you've seen one, or two, or ten, are boring.
A Purple Cow, though...now that would be something. Purple
Cow describes something phenomenal, something counterintuitive
and exciting and flat out unbelievable. Every day, consumers
come face to face with a lot of boring stuff-a lot of brown
cows-but you can bet they won't forget a Purple Cow. And it's
not a marketing function that you can slap on to your product
or service. Purple Cow is inherent. It's built right in, or
it's not there. Period.

Are you someone who can help make a Purple Cow?

Fast Company magazine and Seth Godin, author of the
New York Times bestseller Purple
Cow, are compiling a source book of the top 500 companies
and freelancers that can help their client be remarkable.
Click here
to apply and be listed in this free sourcebook in 2005.

We all have our favorite products, services, and tools that we use at work every day. Things we come back to time and time again. Things we swear by. And things we can't work without. The Pilot G-2 pen. Moleskin notebooks. The Apple iSight camera. But we don't just work with products. We work with people. Teams. Companies.

If your company is stuck, if you're trying to make some great stuff but just can't get it done, maybe you need some fresh ideas. After all, you can't make a Purple Cow without a bull!

For a second time, Seth Godin and Fast Company magazine are going on...

A WORLDWIDE SEARCH.

We are looking for the very best:

Copywriters

Brainstormers

Prototypers

Designers

Off-site venues

Artists

BrandName Namers

Logo Designers

Inventors

Packaging Gurus

Printers

Videographers (industrial)

Musicians (jingles)

Trend Analysts

Ad Agencies

Anyone who can help an organization create a Purple Cow is fair game. We want to find companies and freelancers that help their clients be remarkable.

If you are one of the 500 that are picked, I'll include you for free
in my the second edition of an eBook, coming out in 2005. I expect it
will reach about a million people. This is going to be the one and only
sourcebook for finding the catalyst an organization needs to create truly
great stuff.