digital creative

navigation

“You have to lead them by the hand – It’s not the number of clicks, it’s the confidence level that you’re still headed in the right direction”Steve Krug “Don’t make Me Think – A Common Sense Approach to Web Usability”

Best-practice involves making navigation and interaction as simple and logical as possible for the user. This is neatly summarized by the concept of ‘wayfinding’ – an alternative and more natural approach to what is normally captured under the heading of “Information Architecture”.