MyCEB to reveal new developments at IMEX 2013

MyCEB creates business events milestones through new product developments

In its continued proactive efforts to develop the country’s business events industry, Malaysia Convention & Exhibition Bureau (MyCEB) will once again be participating in the upcoming Worldwide Exhibition for Incentive Travel, Meetings and Events (IMEX) Frankfurt 2013. Set to take place from the 21-23 May, MyCEB will be accompanied by 11 industry partners including Sarawak Convention Bureau (SCB), Reliance Conventions & Events and Berjaya Hotels & Resorts.

This time around, MyCEB will be revealing new and exciting changes to its corporate image and product developments. According to Zulkefli Hj Sharif, Chief Executive Officer of MyCEB, “We will be unveiling a new skin for the Bureau as well as some new product offerings which will be milestones for the country. It is indeed an exciting time for the Bureau and the business events industry in Malaysia. The official announcement will be made at our Press Conference at IMEX Frankfurt on the 21st of May, from 11.30am-12.30pm. To find out more, I urge members of the media attending the tradeshow as well as industry players to follow us closely.”

Apart from the announcements of new developments, MyCEB will also be showcasing Malaysian culture at the tradeshow. Visitors can experience the batik painting (intricate motifs painted on cloth), Chinese caligraphy (unique styles and strokes of Chinese writings), Sarawak bead-making (traditional Sarawakian beadwork for jewellery and on fabric) and the Chinese art of tea-making (the sophisticated artform and methods of preparing tea).

To find out more about Malaysia and MyCEB’s exciting new updates, visit our booth no. B200