Tag Archives: Microblogging

Over the last two years Twitter had a very big impact on the lives of many in the RLabs community on the Cape Flats. The journey with this micro-blogging platform started in 2008 when a number of young men and women were introduced to Twitter for the first time by Rafiq Philips from Web Addicts fame. Most of this group were ex-drug addicts and ex-gang members who found Twitter to be an outlet where they can share their voices of Hope. In the beginning stages all the tweets were between the group encouraging one another and telling their stories of hope to the rest of their followers. What we saw was that the lives of those tweeting had a major transformation not just by the stories (See Video below) they were sharing but also having an impact offline. Instead of only using twitter as a news, media and sharing online tool it was also used as a gateway to positive messages that the group could disseminate offline with family, friends and wider community. These ex-gangsters were now calling themselves “Twitter Gangsters” also known as “Twitsters” even had the opportunity to share some of their stories at a World Bank event. One of the “Twitsters” (aka Brent Williams – no relation to Evan Williams) who was an ex-gang leader said he has more followers on Twitter than what he had when he was leading a notorious gang and he can now through Twitter leave positive footprints in the community.

It did not stop there, the group who were trained in using Twitter then started the Twitter School where they empowered women in the community to share their stories and encouraging one another. These Twitter Schools also moved into public areas where Social Media Surgeries were hosted to share twitter with community members.

This gave birth to the world’s FIRST Social Media Factory, where trained community members who are unemployed are given opportunities to create extra income through being part of a team managing social media strategies for businesses, organisations, schools and public figures. This meant that those organisations who are in need of having their Social Media Strategy being managed or outsourced not only get access to these services at very good prices but also the teams implementing these strategies will consist of a mix of experts and community members like our Twitsters and Twitter moms. Exciting when a housewife who have no other form of income can use her Twitter skills and manage the Twitter stream for an organisation via her mobile phone. She would then be rewarded for each tweet thus being able to make a basic living via the Social Media Factory system. No wonder one of these moms shared some insight to why she believe all women should be on twitter (See video below).

However what really got us excited was when we were able to give people in need access to our advice and support services via Twitter. This meant that access to LIVE support in the area of substance abuse, abuse, depression, stress and coping and debt counselling were now only a tweet or instant message away. These services extended beyond just the Cape Flats and reached the rest of Southern Africa.

Although most of the users accessing these services do so via Mobile IMs such as MXit the opportunity to reach wider audiences with Twitter has assisted us reaching close to 200,000 users to our mobile support services. The integration of Twitter with JamiiX gives us hope that we would be able to extend what we are doing to other parts of the world and changing it one tweet at a time….