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CMN 138 NOTES
04/06/2008 12:13:00
Equally persuaded with fiction/non-fiction News may be just as fictional Zillmann and Brosius on Exemplars in the News o Focus is on extraordinary rather than typical cases. Innaccurate perception/misperception of

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doc!
Red are the questions we are not sure of.
CMN 138 Study Guide for Exam 2
1. Perception. Visual intelligence Review questions
Commonication is not a one-on-one exchange like buying things by money.
1. What is visu

4 Chapter 1
1.1 The Transport of Ideas vs. Resonance—"Two Metaphors
for Communication
One anaiogy for communication, probably the overwhelmingly dominant
analogy in cognitive science, is to think of communication and the
transfer of information as the tra

Seeking rules
29 The Goals-Plan-séAction Model '
of Interpersonal Inﬂuence
James Price Dillard
The Goals—Plans-Action Model
The Goals-Plans-Action (GPA) model is an attempt to shed light on the way in which
messages are produced and on the effects that th

{9
l 6 .
CHARLES R. BERGER
mentioning the possibility of plan failure in group planning contexts ma
invite ostracism of the dissenter by other group members especially if or:
plan under consideration is one developed or, enddi‘sed by group members
who hav

EFFECTS OF PRODUCT PLACEMENT IN ON-LINE GAMES ON BRAND MEMORY
A Perspective of the Limited-Capacity Model of Attention
Mira Lee and Ronald J. Faber
ABSTRACT: This study explores the conditions under which product placement in an on-line game will get noti

The lnformatiomProcessing
Paradigm
ABSTRACT
ABSTRACT 89
theoretical contribution has had a much greater impact than their own work
on problem-solving, which did not produce a strong normal-science tradition.
. The "Third Metaphor?- The Nature ofthe Comput

Hi Everyone! Please
contribute to the doc!
Red are the questions we are not sure of.
CMN 138 Study Guide for Exam 2
1. Perception. Visual intelligence Review questions
Communication is not a one-on-one exchange like buying things by money.
1. What is visu

Hi All, please contribute to the google doc.
Some sentences in the ( ) area are the lecture notes or the notes from the articles.
Red are the questions that we are not sure.
Please dont delete anyones work. If a question is debatable and you are not sure

Communication and perception
Visual intelligence
CMN138
SQ2010
Map is not a territory
Metal image is not an exact replica of
reality
Visual world is not the same as visual field
Rene Magritte
We see more what we expect to see than
what really is
Emoti

Schema and Stereotypes
CMN138SQ2010
Overall researchers agree that:
People encode, store and retrieve
information in terms of an activated
schema
Schema is a general knowledge structure a
person possesses about a particular domain
Incongruent (unusual)

Limited capacity
CMN138SQ2010
LIMITED CAPACITY, PRODUCT
PLACEMENT AND ON-LINE
GAMES
Resource pie
Primary task
Secondary task
Proximity
H1: Memory of brands embedded in the
focal area within the game will be greater
than that of brands placed in the
per

Hindsight bias
I knew it all along
People form causal links between the outcome
and the events that lead up to it (antecedents)
Participants cannot ignore their knowledge of the
outcome and rate it as relatively inevitable, often
viewing the outcome to

Misattribution
False memories
False memories either remembering
events that never happened, or
remembering them quite differently from
the way they happened
Bartletts contribution
Reproductive memory refers to accurate,
rote production of material from

We have to recognize emotion before how we know how we feel (lazarus)
Emotion is actually an emotional responses that happens few seconds prior.
Emotion comes first than our conscious awareness of it. (zajonc)
Priming-tell something negative about a pers