The system of beliefs and values, that shaped the model for
management and organizations during the 20th century, is
just not good enough today. In order to keep a business
functioning well and competing successfully in markets
that are increasingly more global, complex, professionally
demanding, constantly changing and oriented towards quality
and customer satisfaction a new model is needed. In this
paper, we will propose that both Management by Instructions
(MBI) and Management by Objectives (MBO) today give notoriously
inadequate results. By contrast, description of a new approach
labeled: Management by Values (MBV), seem to be emerging as
a strategic leadership tool. The paper outlines this approach
and discusses the implementation of MBV as a tool to redesign
culture in organizations and prepare them for the next millenium.