For example: Everything a person needs to know to create quality internet videos.

Video recording

Audio recording

Lighting

Video editing

Audio and color editing

Animation

If you have a passion for the subject, it’s easy to get excited and think about inserting more content such as “Optimizing your video for the Internet”, for example.

But, stop and think: Is this something I can teach in just two hours?

Realize how easy it is to lose focus and create something much bigger than an online mini course.

Although, at first, you have to restrain yourself, nothing prevents you from finalizing your mini course and taking advantage of the excitement and ideas to continue creating content.

After posting and selling the short course, you can already give a taste of what’s next.

Step 4: Make the focus even smaller

If your list of skills gets too long, you need to analyze it and break it down into smaller pieces.

Here is an example of some mini courses that could be done just related to the video recording part:

Frames

Movements

Time-lapse

Posture, Language, Speech Strategies

B-Roll

Remember that, whatever topic you choose, it should stand alone.

That is, even if this is the only course a student will take from you, it solves a problem and provides value.

Because video recording is a must for many people and something that can help you build your reputation as a specialist, then the advice would be that your online mini course would address this topic exclusively.

Step 5: Format the content

We are talking about an online mini course, but it already seems like a lot of work, and it is.

But if you are finally ready to start creating the content of your course, realize that this huge task is starting to become much more manageable.

The next step is to decide the best way to deliver each part, or section, or class.

There are no rules here, do what is best to facilitate your student’s learning.

It can be a tutorial, a video, a PDF, just a text lesson, etc.

However, if you want a slightly wiser opinion, see the considerations below.

Video content is best for:

Portraying ideas and concepts in 3 minutes or less.

Screencasts and guidelines where the student needs to see the exact steps you are taking on the screen.

Remember that if you are already a content creator, you can re-use the material you have for your online business.

Question: To charge or not to charge for my online mini course?

One of the most frequent questions when it comes to mini courses is: “How much do I charge? It’s free?”.

This is a difficult question, because the answer is super frustrating: It depends.

We do not really have an answer that applies in all cases, but we can give you some advice:

This is your first course and you do not have an audience: creating an email list to sell your products in the long run is your biggest goal. So offering your course for free as an incentive to attract people is a good idea.

This is your first course, but you already have an online audience: in this case, charging is a good way to know if your audience is willing to pay to learn more about the subject your course addresses.

You have already created and sold a course and are using this mini course to test the interest around a new topic: In this scenario, you already have an email list, so charging is a good way to test your audience’s interest in this new idea.

How much should you charge?

For an online mini course, it makes sense to keep the price lower to differentiate from a full course and because, presumably, you spent less time and resources to create it.

If the average price of a course is 100 dollars, for example, an online mini course could be sold for 50 dollars or even less.