After going through airport like security, our mood during the lift ride to the 15th floor overlooking Etihad Stadium could only be comparable to my 3 year old on Christmas Eve.

For any marketing company, Social Media is the pinnacle. The real time feedback, the ability to get to captive consumers multiple times a day, and the ability to be creative at the same time. It’s beyond words.

JADE FAIRBROTHER CFM’s Telemarketing department has experienced tremendous change over the years. Once representing 50% of sales, the introduction of do not call registries, changes in technology and marketing etc has now seen it evolve, to a point where it still...