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Wildlife tourism—which accounts for 20 to 40 percent of all tourism worldwide—is controversial, and can be harmful to animals. After being accused of promoting such attractions, TripAdvisor halted sales to them in 2016.

Many tourists can’t tell if the places they visit hurt wildlife, according to a 2015 ranking of wildlife attractions around the world. Every year, two to four million tourists pay for experiences that aren’t good for animal welfare or conservation.

According to that ranking, dolphin tourism and shark cage diving, both popular in the Bahamas, have negative impacts on wildlife.

But Bethune hopes that, if the proper changes are made, pig-swimming tourism will continue to thrive.