charity

image by Kevin Ames
Our friends are Athentech have brought back their donation ware campaign. Right now (until February 14) you can get their awesome Perfect Eyes plugin for Photoshop and Lightroom. If you can, they ask you to make a donation to GuideDogs.org. This awesome nonprofit has a 97% rating on Charity Navigator and they help the blind and disabled veterans with Guide Dogs. Last time this fundraiser raised enough money to train a new guide dog.
NOTE - if you do not want to make a donation feel free to continue without … [Read more...] about A Totally Free Plugin for Photoshop and Lightroom That’s Awesome for Portraits

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We've partnered with the folks over at 5-Day deal to both help photographers and charity. The 5-Day Deal is a huge collection of photography tools and software for photographers at every level and in every niche—there’s something awesome for everyone!
We're offering four of our eBooks as part of a special bundle that helps four charities.
The Books
Develop Great Images in Lightroom
72 Essays on Photography
A Basic Beginner's Guide to Photography Light & Exposure
Secrets of HDR
The Charities
The entire photography … [Read more...] about Photofocus & 5-Day Deal Team Up for Charity

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Photographers face many challenges when first starting out and can have a tough time breaking into the local market. While it can certainly be said that photography is well-saturated in the cyber world, when we stop and take a short look around we see another story. New businesses and outreach efforts of all kinds are formed almost daily with a similar need of exposure.
One of the best and most rewarding ways to build a portfolio is to consider working with a local charity or non-profit organization. These groups are in need of not only useful … [Read more...] about The Benefits of Working with a Local Charity

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(Photo is copyright Nicole S. Young - All Rights Reserved)
EDITOR'S NOTE: This is a guest post by Salt Lake City photographer Rich Legg. I met Rich last year at a SLC Photowalking meetup. He's a very talented photographer and teacher. Be sure to check out his blog.
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One of the things that I work hard to do in my photographic life is to live by what I call the 80/20 Principle. What I mean by this, simply put, is that I strive to spend 20% of my photographic time on non-revenue producing activities. These projects vary in size and complexity … [Read more...] about The 80/20 Principle: Giving Back as a Photographer

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Regardless of the type of photography you focus on, Photofocus is here as a helpful and educational resource for the aspiring and professional photographer. Our goal is to assist in your success as an artist.