Top Tips for Providing a Winning Online Service

There are thousands of car dealer websites out there and when customers use them, they will look for something that makes you stand out. Fast response times, commitment to customers and providing a high-quality experience overall will secure leads…

The Digital Transformation of Automotive Retail is Here – Don’t Let Your Dealership Get Left Behind!

Earlier this month, online review community Trustpilot announced the results of a YouGov survey of drivers’ attitudes to car purchases. The opinions of 1,500 British drivers were recorded and the findings revealed that 36 per cent of Millennials (those aged between 18 and 35) would consider buying a car online using a digital method, in comparison to 25 per cent overall…

Opportunities Created at Each Stage of a Car Purchase

Purchasing a car is rarely a straightforward process. According to the 2017 Auto Trader Car Buyers Report, around half of consumers changed their mind about the make and model of car that they were considering buying at least once. These reconsiderations happen at various stages in the purchase process…

Can Reputation Analysis Benefit Dealers?

Every company has an online reputation and it is important to make this positive, as according to BrightLocal’s 2016 Survey, 91 per cent of consumers use online reviews when they are researching a business…

How to Keep Customers Coming Back for More

If you are looking to grow your dealership, you may find yourself focusing your efforts on strategies to attract new customers to your business. However, it is crucial that you do not neglect your existing customers, as they will help to keep your business thriving…

What is Local Optimisation?

Local optimisation helps to improve search engine ranking for businesses which serve customers face-to-face, such as used vehicle dealerships. It can involve claiming a business listing, acquiring reviews, updating on-page content and much more…

Why Reviews are Crucial for Dealerships

For consumers today, third-party reviews are increasingly influential when making a purchase decision. According to AutoTrader’s recent Market Report, 61% of car buyers consider testimonials and reviews to be one of the most important factors when making a vehicle purchase…