This news came out a while ago. Didn't like it then, don't like it now.

The National Hurricane Center is an official government agency that names storms for a way to differentiate what is what. It is an accepted and common practice. Everyone uses it because it is official.

TWC, which is not an official government agency like the NHC or NOAA, is doing this winter thing completely on its own, and not all weather agencies have accepted it. This is going to lead to confusion. Already I see media reports saying Nor'Easter rather than Winter Storm Athena.

Further more, what is to stop TWC from expanding it to summer thunderstorm events? Will we get Summerstorm Tom followed by Heatwave Joe in some spots and Fog Event Larry in other spots? Yes, I know TWC claims it has fundamental reasoning of when to name a storm, much like there is with a hurricane, but at some point, enough is enough. Leave the names to hurricanes, and don't name everything under the sun.

Pretty stupid idea. They are foolish for thinking that giving a name to storm is going to alert more people on how bad it is going to be. Most people who get these storms know how to prepare because it happens multiple times every year.

Stick to giving nicknames to the most important ones, like the Storm of the Century - Blizzard of 96 - Snowtober .. etc .. Don't name some stupid storm that drops 8 inches of snow in the upper midwest and not a sole bats an eye.

Still laughing about it today. At this pace they'll have 2 named storms per week, with somewhat ridiculous names to boot. It's like TWC is "discrediting" hurricanes by naming common snowstorms. I mean, who is going to remember Brutus? Nobody. The good news is no other tv channel or media is following up to TWC.

They tried this once before and stopped. I almost think it's so they can start new hash tags on Twitter. I kinda like how they name storms based on the event like 'Ash Wednesday Storm' and 'White Juan'

They tried this once before and stopped. I almost think it's so they can start new hash tags on Twitter. I kinda like how they name storms based on the event like 'Ash Wednesday Storm' and 'White Juan'

Nailed it.

That why their storm gets more hype, more media coverage, and more people tuning into TWC or Weather.com

If done right, I won't mind, but if done right means only the HUGE storms, like the 1-2 a season. Not every time its snows 3-6 inches somewhere.