Why is Sudden Coffee different from instant coffee?

Sudden is made with an entirely different process than traditional instant coffee.

At Sudden, our primary focus is on quality & taste where as traditional instant coffee is designed to be as cheap as possible.

We start with using high quality single-origin arabica beans (most instant is made from robusta), then we use a brewing process that mirrors a french press, followed by freeze drying to preserve aroma (most instant uses spray drying).

The results are in the taste - Sudden has the body & aroma of a cup of coffee you'd get at a cafe - much better than a $4 Starbucks, without any of the bitterness traditionally found in instant coffee. We are able to highlight the unique flavor notes & complexity in some great single-origin coffees.