How to Create Call-to-Actions That Drive Conversions | BrightTALK Webinar: How to Create Call-to-Actions That Drive Conversions http://j.mp/17zTJTT Posted from Diigo. The rest of my favorite links are here. Continue reading

It’s Time to Drop the Text Version | ClickZ It’s Time to Drop the Text Version http://j.mp/1AmC1Oq #emailmarketing Email Marketing: What Parts of It Are Dead and What Parts Are Very Much Alive | ClickZ Email Marketing: What Parts of It Are Dead and What Parts Are Very Much Alive... Continue reading

Get 3X the conversion rate by adding a second “option,” research finds Get 3X the conversion rate by adding a second “option,” research finds http://j.mp/1rgM1q9 Posted from Diigo. The rest of my favorite links are here. Continue reading

Is Double Opt-In Really A Best Practice For Europe? 12/12/2014 Is Double Opt-In Really A Best Practice For Europe? http://j.mp/12WqK9R Gmail iOS App Increases Email Font Size and What You Can Do About It Gmail iOS App Increases Email Font Size and What You Can Do About It http://j.mp/1wdX4AN Posted... Continue reading

Dave Hendricks posted an interesting article on ClickZ titled "Owned Data, Paid Succes", in which he talks about the risks associated with using data gathering via social sign-in on your website. From the article: Bringing owned data into paid media channels - sometimes referred to as data-onboarding - will revolutionize... Continue reading

Gmail is making email marketers sweat again. In the last 12 months alone, the introduction of Tabs caused all-out panic, image caching recalibrated open rate baselines, and grid view caused rendering concerns. Now Gmail is following up with a partial rollout in March of a highly visible native unsubscribe link... Continue reading

I got an email from the folks over at Moosend this morning with some interesting and fun email marketing stats they pulled from their system and I thought you might find them interesting as well :-) Continue reading

Yesterday I did a presentation on Data, Insights & Automation - the Holy Trinity of Effective Online Communications at the Conversion Day conference in Brussels. You can view a short snapshot of the presentation below. Next Tuesday (May 13, 2014) I'm doing a much broader presentation on the same topic... Continue reading

I remember we were discussing bringing the Email Insider Summit over to Europe already 5 years ago and now it's finally happening! I'm so excited!! As usual, the Email Insider Summit has a VIP program and they've asked me to be the EU contact person for this. Insider Summits are... Continue reading

Here's a great 2-minute video that explains the anatomy of the perfect email design by the folks at Lyris. Have you seen (or created) other short educational videos on email marketing? Send me the link and I'll feature them on this blog. Continue reading

At the Email Evolution Conference in Miami, Kath and I learned that video is a great way to engage an audience - and when featured in an email, they tend to get a lot of clicks! I'm a big fan of animated videos, that's why I invited guest author Manroop... Continue reading

Kath and Tamara are planning a couple of live events as well as an online email marketing course in the next couple of weeks. So if you want to learn about email marketing, now is your chance! 5 keys to increase your email marketing conversions London, 19th February Advanced Email... Continue reading

by Liga Bizune, Mailigen The day of love rapidly approaches, and for marketers it’s time to think about a perfect Valentine’s Day email campaign. Follow our tips to develop a smart strategy, build an eye-catching design, create relevant content and make subscribers fall in love with you and your brand.... Continue reading

An email marketing campaign for the Christmas period is on every marketer’s to-do list, I’m sure. However, there are always numerous questions that arise in one’s mind. What should I send and when? Should I offer something and how do I best engage? Let me guide you with 3x3 tips... Continue reading