Best-selling MG dealer shows the strength of the Brand

W.H.Brand, based near Spalding, Lincolnshire, won the accolade of ‘Top Performing MG dealer of 2014’ and also clinched the trophy for the country’s ‘Top Selling MG3’ dealer.

Now the family-run firm has celebrated 90 years in business and threw a party for more than 250 guests at the showroom in the small Fenland village of Whaplode Drove.

The celebrations also coincided with the 90th birthday of Fred Brand, the son of the firm’s founder, William Horace Brand. Fred showed off a classic 1949 speedway bike – he took up the sport to earn money to build a new garage for the business.

While customers tucked into a fish and chips supper on a London double-decker bus parked outside the showrooms, Sales Manager Adam Brand – great grandson of the firm’s founder – just couldn’t stop himself from selling MGs.

Adam said: “It was purely a party to mark our 90th anniversary and Fred’s 90th birthday, but I was chatting away to a customer I’ve known for years and before you knew it, I had an order for an MG6 Magnette.

“Ten minutes later the same thing happened and someone ordered an MG3 and then yesterday someone else rang up and ordered another MG3. I didn’t really sell the cars – they sold themselves! Taking on the MG franchise was the best business decision we have ever made.

“We seem to have been celebrating for weeks on end, but we’re not complaining. We’ve got our eyes set on retaining the winner’s awards this year and it seems our customers are keen to help us.”

During the 90th celebrations, W.H. Brand’s customers and suppliers raised nearly £500 for the Lincs and Notts Air Ambulance charity.

W.H. Brand joined the growing MG dealer network in December 2013 and covers Spalding, Peterborough and a large rural area covering parts of Lincolnshire and Cambridgeshire.

In the last 12 months the number of MG dealers has almost doubled. There are currently 56 MG dealerships and 10 after sales outlets across the country. More dealers will be appointed in the coming months.