Academic bloggers share research with broader audience

“If you are going to be a public intellectual, you’re going to have to engage with
the public." — Public history professor and blogger Allson Marsh

For researchers, little else is more gratifying than studying something that helps
someone else — whether it’s finding a sustainable healthy diet, a better way to motivate
workers or a way to make coursework more engaging.

For some professors and researchers at the University of South Carolina that means
taking their scholarly work out of the journals and into the blogosphere, where they
can reach not just others in their profession, but those who might learn from their
work.

“Scholars are turning more to accessible media to get their scholarship to a broader
audience,” says public history professor Allison Marsh, who writes a blog for her former employer, the Smithsonian Institution. “All the
scholarship is rewarded when a reader wants to follow up.”

For Marsh, that moment came on her most recent blog about the Columbia Canal following October’s catastrophic flooding across the state. A civil engineering professor
at the university called her to talk about possible changes in the introductory civil
engineering course he teaches to include local public works projects.

“As historians, we want to be relevant to current events,” Marsh says, adding that
her canal blog used architectural renderings that she knew the Smithsonian had in
its collection.

“The archival staff helped with quick turnaround time,” she says. “I wrote a draft
and revised it on an airplane. It was the first time I ever paid for Internet access
on an airplane.”

Staying current is also important for law school professor Colin Miller. For the past year, Miller has participated in the “Undisclosed” podcast re-examining evidence in the murder trials of Adnan Syed, whose fate has been chronicled
by the national podcast “Serial.” The podcast looks at evidence that has been explored
by the national podcast produced in the style of “This American Life” as well as looking
at new evidence the “Undisclosed” team has uncovered. He also writes for Evidence
Prof Blog.

“Part of my goal is to educate the public,” he says. “Another part is to keep a toe
dipped into what’s going on in the actual trenches and another part is to discover
ideas for my scholarship or for use in the classroom.”

To that end, the blog helps Miller stay up to date on the latest cases and rules of
evidence.

“I am always trying to find what’s going on so I can keep current in my scholarship
and teaching,” he says. “The worst thing you can have is a classroom where you’re
citing cases from 1903, and the students’ eyes are rolling back in their heads.

“It’s better if I can come into the classroom and say ‘Here’s a case involving Uber
or here’s one involving Twitter.’ ”

Another feature of the blog for Miller is the idea of educating the masses, of translating
his scholarship into understandable bits for potential jury members.

“The entire foundation of the American justice system is an educated jury,” Miller
says. “But a lot of people don’t get that justice education. I love the fact that
somebody who might not know about the rules of evidence can hop on my blog and learning
something.”

That translation from academia to the real world is essential for business professor
and human resources expert Patrick Wright at the Darla Moore School of Business. His
twice-a-month blog for the HR Policy Association is nothing like his scholarly output.

“Blogging is for practitioners who don’t speak academic jargon,” Wright says. “I am
writing much more for general understanding. How can I provide data and knowledge
to the practitioner? How can practitioners see the value in academic research?

“When you are in a business school, it is absolutely critical, being able to translate
from academia to the real world.”

The bonus is that readers — mostly human resource officers at major corporations
— get to see quality research coming out of the university and the Moore School.

“The practice community is becoming more evidence-based now, there is more of a thirst
for that information,” he says. And that can lead to new research projects.

Finding those moments of value to the university and the world of research are important
if blogging is to be taken seriously inside academia, public historian Marsh says.

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