'Viewability is the first step towards engagement, and we’re starting at the front door,' said Doug Rohrer, chief strategy officer at mobile ad platform Kargo.READ MORE

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About Moat

Moat was founded in 2010 by brothers Noah Goodhart and Jonah Goodhart and Michael Walrath. The company develops technologies and products for brand advertisers and premium publishers. Moat's products include Moat Intelligence and Moat Analytics. The company's founders previously partnered together to launch Right Media, which was acquired by Yahoo! in 2007.