Motivation is a part of leadership, isn’t it? It’s providing something that makes followers want to go where the leader is trying to lead them. Traditionally, business has relied heavily on carrot-and-stick motivational tools . . . reward and punishment. And the carrots (the rewards) usually are money in the form of bonuses or commissions,

Brand and culture. Two sides of the same coin. Your brand is the outside world’s perception of who you are. The only question is, is that perception the one you have intentionally put in place and nurtured, or is it the one your market has bestowed on you by default. Likewise, your culture is how