Tags: Redef

After more than a year of research, Crosscut Public Media, in partnership with the Donald W. Reynolds Journalism Institute, is thrilled to announce the release of our much-anticipated digital tool: Opt In, the newsletter optimizer.

E-newsletters have become a primary engagement, dissemination and revenue-generating tool for modern newsrooms. It’s easy to see why. What’s harder to see is the “why not,” though it’s equally important.