Small Business Monday: Checking Your Business' Performance

Welcome to our weekly, Small Business Monday feature, where we’ll quickly highlight some important facts and trends that small business owners need to grow their local service businesses.

Today we're checking out your visual dashboard (or lack thereof).

Where do you look to when you need a quick snapshot of your business’ performance…

…check out your visual dashboard. Tracking the performance of your business is on the forefront of every small business owner’s mind. Keeping an eye out on your current booked appointments, sales, revenue, and the overall status of your small business is essential in ensuring that everything is going as smoothly as possible. With a visual dashboard that is integrated with your booking system, you have access to a complete snapshot of the performance of your business, all in real time.

What do you do when you’re trying to decide where to advertise your small business…

…check out your visual dashboard. With a visual dashboard that has the capability of tracking advertising spend and ROI, you can start gathering information on what advertising methods work best for your small business. Imagine discovering that your Yelp listing brought in more new customers than the expensive advertisement you had created. That kind of information is invaluable and can give you the kind of insight you didn’t realize you even needed.

What do you say to the customer that wanted to know what service was the most popular at your business…

…excuse me while I check my visual dashboard. Tracking the trends and behaviors of your customers gives you the ability to properly stock up your inventory, know when to set various promotions for your services, and find creative ways to get more customers through the door. With a visual dashboard, you’ll have all the information you need, right at your fingertips.

About the Author

Aditi Vora is a skilled digital marketer with a passion for content marketing and exploring new and fun ways to keep her audience informed and engaged. She's currently the Senior Manager of Content at Booker Software.