The Payday Loan Market in 2013

How does the payday loan market in 2013 compares to 2009?
With over 10 million loans issued in 2013 and a total value of £2.5 billion, the market has more than doubled in only 4 years. Because of recent regulations there are less payday lenders on the market, however there is a huge demand for quick access to credit. See more figures below: