Whitby Knives have formed a vital part of the outdoor enthusiast’s equipment since 1961. Our knives are designed and manufactured with particular care and attention to detail. Whitby & Co’s core principles of Quality, Value and Service. A Whitby Knife is ready when you need it.

Nite Ize Brand

THE HISTORY OF NITE IZE

CEO and Founder Rick Case started Nite Ize as an undergraduate at the University of Colorado in 1989. “I was on a fishing trip using the brand new mini flashlight my family gave me as a gift. I was fishing at night with it, holding it in my mouth. Sure enough, I opened my mouth, and the flashlight fell out. I was staring down into the water, watching my still lit flashlight on the bottom when an idea hit me. That idea became the first product I ever made, the Headband Mini Flashlight Holder.”

Case, who embodies the very essence of entrepreneurial spirit, built his successful company through dedication, inspiration and hard work. He was running the company from his mountain cabin when he received his first order for 42,000 Headbands. Twenty-five years later, Nite Ize continues to expand with a large manufacturing facility and corporate offices based out of beautiful Boulder, Colorado. Case remarked recently, “You have to be passionate, have faith in what you are doing, and be persistent.”

In the years that have passed since that fishing trip, Nite Ize has grown from one bright idea into a company that makes and sells a wide variety of accessories, tools, and devices. Every product they offer is designed with creative innovation for superior functionality, manufactured with top-of-the line materials for optimum durability, and here to make your life easier, safer, and a little more fun - day and night.

WHAT NITE IZE DO

The mission of Nite Ize is to create innovative, solution based products with quality, performance, and value at the core. Nite Ize strive to exceed their customers’ expectations in every way possible while conducting business with integrity, honesty, and respect for their team members, customers and partners.

WHERE NITE IZE ARE GOING

Innovation inspired the idea that has become Nite Ize, and will continue to drive their evolution into the future. As Nite Ize grow, their vision is to build the Nite Ize brand to be recognised for imaginative products that make their customers’ lives easier, safer, and more fun. Nite Ize’s success should always be measured by the ongoing enthusiasm for Nite Ize products, their customer’s satisfaction, the development of their team and a minimal environmental impact.