Dan McDade

PointClear is a prospect development partner, providing the strategy, analytics and execution services needed to optimize B2B sales and marketing processes, and drive revenue.

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Topic:

data

sales

Sales teams will take advantage of client data in their outbound efforts

For the fifth year running, pundits will proclaim that outbound marketing and concluding, cold calling is dead. I grant you that calling someone without making use of all of the data available on LinkedIn and other tools is not very productive. But, what I call ‘gold calling’ – intelligent messaging, timing, and cadence – is […]

Sales executives will continue to invest 1 to 3 follow-up actions on prospects when 6-12 follow-up actions are needed. Organizations such as the Bridge group found that sales reps often invest just a single email or voicemail when following up on leads. This is the primary reason why so few leads are effectively followed up […]

“Nurturing” will be the marketing word for 2015

Identifying pipeline and nurture accounts during lead qualification triples the return on sales and marketing investments. A white paper called “Mind the Gap” on PointClear’s website provides the details. Visit pointclear.com (the resource section) and look for the white paper.