The Yoglandfrozen yogurt iPhone app gives the business the opportunity to engage consumers and reward their loyal customers. By offering mobile-friendly content, they stand out ahead of competitors by marketing to their audience via smartphones! Given that their target market spends the vast majority of their day on their mobiles and tablets, sending push notifications is the most direct channel of communication. So any new flavours, specials or offers they wish to announce, produce an alert from their frozen yogurt iPhone app.