In the tradition of added value promotions during the Dubai Summer Surprises, and keeping with the spirit of the DSS promotion, luxury developer DAMAC Properties is giving customers a selection of luxury boats and yachts with properties purchased during the month-long festival.

Announcing the promotion, DAMAC Properties, Senior Vice President, Niall Mc Loughlin said it was building on the company’s reputation for providing attractive and aspiring added value incentives during Dubai’s promotions and he hoped that it would be the start of a successful and prosperous event for Dubai.

DAMAC Properties has a long history of successful promotions and we feel that to offer a boat with each apartment is a great added incentive for customers during the month long event. You buy a property in Dubai, you get a recreational jet ski, day cruiser or a luxury yacht.

Customers who purchase an apartment at any of DAMAC Properties’ developments across Dubai during a 30 day period from June 14th will be eligible for a Sea-Doo Jet Ski, a Monterey Cruiser or an Azimut Yacht depending on the value of the unit they purchase.

The promotion has been designed to make a clear commitment to people who purchase a DAMAC property during the Summer Surprise and will ensure that a large number of people have the opportunity to take part.

“We considered long and hard our approach to the Dubai Summer Surprises. We felt it was critical to get our approach right in line with the market and to ensure that we did something that had mass appeal.

‘’We believe that the current market conditions will be more receptive to a wide ranging promotion like this rather than a more extravagant raffle prize where there is only a chance for one person to win. In addition, the climate here in Dubai is perfect for boating with estimates that there are over 50,000 leisure boats in the Middle East’’.

“We have a range of quality residential, commercial and retail properties in Dubai which already offer phenomenal value, but with the added bonus of coming with a luxurious boat, we expect people to take up our extraordinary offer” Mc Loughlin commented.

The promotion comes as DAMAC Properties registers the strongest demand since 2009 across its range of premium developments at Dubai Marina, Downtown Dubai and the DIFC. DAMAC Properties’ DSS campaign will run from June 14th to July 14th and will be promoted on line as well as at the company’s sales centres with both a new outdoor advertising and press campaign during the month.

McLoughlin concluded: ‘We have had a long and successful association with both the DSS and the DSF in Dubai and we are all looking forward to this 2012 event with optimism and confidence in our products and our promotion.’

“2011 was a very positive year for us. We handed over a total of 21 buildings, successfully launched our Versace-branded residences in Saudi Arabia as well as our hospitality offering ‘DAMAC Suites and Spa,’ and have won a string of regional and international awards including being named ‘Developer of the Year’ in the Big Project BGreen Awards” said Mc Loughlin.

DAMAC Properties is an internationally recognised, luxury-focused, high-end developer. With a proven track record for delivering some of the most luxurious residential properties across the Middle East region, the developer provides solid investment opportunities for customers across all the markets in which it operates.

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Background information

DAMAC Properties, part of DAMAC Holdings was established in 2002, as a private residential, leisure and commercial developer in Dubai and the Middle East. Since then, DAMAC Properties has expanded rapidly into North Africa, Jordan, Lebanon, Qatar and Saudi Arabia. The company has a diverse range of expertise that allows them to have a good oversight and management of all aspects of a project right from the acquisition of land, appointment of architects and designers, construction and sales to after sales service.

DAMAC Properties, part of DAMAC Holdings was established in 2002, as a private residential, leisure and commercial developer in Dubai and the Middle East. Since then, DAMAC Properties has expanded rapidly into North Africa, Jordan, Lebanon, Qatar and Saudi Arabia. The company has a diverse range of expertise that allows them to have a good oversight and management of all aspects of a project right from the acquisition of land, appointment of architects and designers, construction and sales to after sales service.

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Since its founding in 1999, ASDA'A Burson-Marsteller has played a pivotal role in the development of the Middle East public relations industry. Through its longstanding commitment to providing innovative, results-driven communications solutions, ASDA'A Burson-Marsteller has emerged as the region's premier public relations consultancy, with a growing portfolio of blue-chip corporate and government clients.

Since its founding in 1999, ASDA'A Burson-Marsteller has played a pivotal role in the development of the Middle East public relations industry. Through its longstanding commitment to providing innovative, results-driven communications solutions, ASDA'A Burson-Marsteller has emerged as the region's premier public relations consultancy, with a growing portfolio of blue-chip corporate and government clients.