Industry

We recently were recognized by the Birmingham Business Journal as one of the best places to work for in Birmingham. Rather than talk about the award itself, I’ve been asked by our staff PR whiz kid, Dana McGough, to write… // More //

This has been a good year for awards (thus far) so, it feels right to give a public shout out to our clients, our team, all of the effort that went into doing great work, and the validation provided by these award opportunities. // More //

Whether your company is called Coca Cola or Jimmy-Bob Joe-Bob & Frank, you have a brand. You may not realize it; after all – brand happens mostly on its own. But whether you’ve spent a century and trillions of dollars developing an international company or you’re just getting out of the gate with a startup, you should know how to protect your brand. // More //

Companies engage in two kinds of storytelling. One is strategic, the other – for lack of a better term – anthropological. In the best of all worlds, both kinds of storytelling are organic, natural, and second nature. // More //

Humans are emotional beings. Most of us make emotional decisions, and then rationalize them. For your brand to resonate emotionally, you must know your WHY. We love brands because we have a philosophical or emotional affinity for them. We justify our emotional connection to their “whys” by pointing to the their hows and whats. // More //

We’re looking for not one but TWO Digital Community Managers. Now, before you say to yourself, “Whoa, that there’s the job I’ve been waiting for!” and garb yourself in your coolest threads, dust off your resume, and rocket down to the offices of Cayenne Creative, let me tell you a little bit more about the job. // More //

Attempting to learn this art, thus far, has had me feeling eerily like Luke Skywalker or Neo from the Matrix. It’s like trying to unhinge my mind from the basic laws of creative physics in order to incept subtle, coercive seeds of influence // More //

While portfolios are a good reflection of technical ability, they do not necessarily reflect an agency’s strategic or creative chops. The key to discovering an agency’s true capability is posing direct questions about business challenges and letting them respond with solutions. Fit matters more than experience. // More //

If it looks and sounds like something you’ve seen, then, for crying out loud, it’s something you’ve seen! Do something different. In fact, do it differently, or save your money and just don’t do it at all. // More //

To tell a company or product’s story strategically, you simply have to know its culture. The old adage, “people don’t do business with companies, they do business with people” is mostly true. Today’s consumer / business client wants to be able to connect with the values and sensibilities of the companies with whom they spend their money. // More //