CÎROC Bar at RED celebrates the Atlanta-Area Sports Fans

ATLANTA, GA -CÎROC Ultra Premium Vodka today announced a brand new partnership with the Atlanta Hawks and Philips Arena that establishes the CÎROC Bar at RED and three other branded locations in the Arena. The CÎROC Bar at RED, Philips Arena’s new sit-down dining experience, is the only CÎROC-branded bar space in Georgia. Both RED and the CÎROC Bar will be open before, during and after all Atlanta Hawks games and other ticketed events beginning April 21, 2012.

“The Atlanta Hawks and Philips Arena brands embody the excitement and energy we look for in a partnership,” stated Dia Simms, Executive Vice President, Blue Flame Agency. “The opportunity to have a presence at Philips Arena, especially the bar space at RED, allows us to organically engage with our consumers and gives us a unique platform from which to deliver our message of responsible celebration.”

The CÎROC Bar will feature an array of spirit brands including all the CÎROC flavors, more than a dozen beer taps, and optimal visibility of the court and concert stage. In addition to the CÎROC Bar, there will be three other CÎROC-branded locations within the Arena – two portable liquor stations on Hawk Walk and a concourse bar closest to the MARTA entrance into Philips Arena.

“Enhancing the experience, engaging fans and providing exceptional service is what the Atlanta Hawks and Philips Arena strive to consistently deliver, and our partnership with CÎROC will allow us to do that even better for our guests,” said Bob Williams, President, Atlanta Hawks and Philips Arena. “The CÎROC Bar is a space that is unmatched in the industry and we are proud to have it right here at Philips Arena.”

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About the Atlanta Hawks and Philips Arena
The Atlanta Hawks, a member of the National Basketball Association since 1949, play in the Southeast Division, along with the Charlotte Bobcats, Miami Heat, Orlando Magic and Washington Wizards. For Atlanta Hawks season ticket information please call 1-866-715-1500 or visit www.hawksseasontickets.com.

Named for founding partner Philips, Philips Arena is consistently ranked among the top 10 concert and event venues in the world. In April 2009, Philips Arena became the first NBA arena to achieve LEED certification for an existing building as specified by the United States Green Building Council (USGBC).