Veteran marketer Sharon Keith shared four basic principles in explaining how to build global brands at the local level and examples to demonstrate these at the ACA SA's Apex 'Next Level of Thinking Masterclass'...

Crisis communications, reputation and brand value retention are increasingly recognised by risk managers, lawyers and insurers as crucial to an airline, airport, hotel or other travel and tourism organisation's recovery and ability to continue doing business during and after a crisis event...

The recent ethics and reputation study conducted by Reputation Matters on behalf of the African Public Relations Association, has highlighted many opportunities for the continent to take charge of its narrative...