The FVTC Venture Center Team has developed Marketing Made Lean, a four-part, 16-hour marketing series for micro and small businesses. Marketing Made Lean will enable you to gain and retain customers while increasing sales and profit.

Marketing Made Lean will enable you to: 1. Solidify your value proposition and align products/services with meeting customer’s needs, wants or jobs to be done. 2. Identify current and potential customer segments, and learn to identify customers based on the 80/20 Principle in order to maximize your marketing resources while driving sales and profits. 3. Explore and further develop your marketing channels. 4. Create customer service strategies.

The Marketing Made Lean series will incorporate tools from other disciplines including Lean Manufacturing, and design tools like the business model canvas.

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