I don't like writing negative articles that don't include a solution to the problem, but in this case, there is no solution. The state of in-app purchases has now reached a level where we have completely lost it. Not only has the gaming industry shot itself in the foot, hacked off their other foot, and lost both its arms ... but it's still engaging in a strategy that will only damage it further.

Why are these gaming studios so intent of killing themselves?

Because massive application stores created a race to the bottom - as well as a huge pile of crap to wade through. Ten to twenty years from now, we won't look back favourably upon the App Store or Google Play.