Viagra and Drug war

Viagra, Cialis, Levitra and lots of different male erecticle dysfunction medications have produced a boom in the pharmaceutical industry.These drugs have been booming in tapping a new need in consumers, need of penial erection in their sexual lives. These sexually wakened class of consumers ehich was in the beginning conceived by Viagra, the small blue tablet as it was the first to enter the erectile dysfunction world.

Still, the income was not to be drew by Pfizer solely, for a long time… because subsequently it was business! Ascertaining Pfizer bringing in a lot of money, different pharmaceutic titans such as GlaxoSmithKline and Icos made up to get into the market.

These two drug giants added up up with Levitra and Cialis and they wanted to give a hard rivalry to Viagra. Within the commencement of sales, Levitra, pulled off to take hold of a 50% share of prescription medication in recently diagnosed affected role(Patients).These newly male erecticle dysfunction medications from Bayer and GlaxoSmithKline attained an amazing record, only analytic thinking by Leonard Bernstein Research of information of health data supplier IMS Health brings out a different side to these builds. Viagra Creator Pfizer however still has considerably much more than 95% of total prescriptions for impotency.

But the bad news for both the new drugs manufacturers, Bernstein pharmaceuticals psychoanalyst Richard Evans attends U.S. sales of alone $425 million each annually for Levitra and a different male erecticle dysfunction drug, Cialis, produced by Eli Lilly and ICOS. Viagra, which now has U.S. sales of $1 billion, will, by Evans’ considering, cut down by nearly half. The brand-new drugs will just cannibalize the present rivals.

In a News According to the Pittsburgh Business Times, Levitra yielded gross sales of equitable $60 million in the third quarter of last year. Pfizer Inc.’s Viagra had gross revenue of $305.3 million and Eli Lilly & Co.’s Cialis had sales of $154 million.

Viagra, Levitra and Cialis at a first peek.:

Viagra:

Generic advert: Sildenafil citrateManufactured By: PfizerAuthorized By Food and Drug Administration: March 27, 1998Sounds Like: Vigor, or Niagara FallsColor: Cooling blueCost Of Pill: $88 for ten tablets on drugstore.comU.S. Sales (2004 Estimate): $919 million*How Fast Does It Work: The FDA-approved package insert says it takes 30 minutes to 120 minutes, but new studies say it takes less than 15 minutes in most men.Famous Face: Politician Bob DoleRecent Promotional Campaign: Young-looking men were happy because they asked their doctor about Viagra.How It Works: Inhibits an enzyme called phosphodiesterase type 5 (PDE-5), making muscle in the penis more likely to relax and allowing blood to flow in, causing an erection.Selling Point: Good track record. Has been used by 20 million men worldwide.

Levitra

* Generic Name: Vardenafil hydrochloride * Manufacturers: GlaxoSmithKline (nyse: GSK – news – people ), Bayer (nyse: BAY – news – people) * Approved By FDA: Aug. 20, 2003 * Sounds Like: Levitate, or la vita, meaning ‘life’ * Color: Orange (complete with flame logo) * Cost Of Pill: $88 for ten tablets on drugstore.com * U.S. Sales (2004 Estimate): $174 million* * How Fast Does It Work: Levitra label says to take it 60 minutes before sexual activity, but studies have shown it can work in as little as 16 minutes. May be more likely to work the first time. * Famous Face: Chicago Bears coach Mike Ditka * Recent Promotional Campaign: Ditka says he has suffered from erectile problems, and encourages men to “stay in the game.” * How It Works: Inhibits an enzyme called phosphodiesterase type 5 (PDE-5), making muscle in the penis more likely to relax and allowing blood to flow in, causing an erection. * Selling Point: May work faster, and for men in whom Viagra failed.

Cialis

* Generic Name: Tadalafil * Manufacturers: Lilly ICOS LLC * Approved By FDA: November 21 2003 * Sounds Like: French “ciel,” or sky * Color: Yellow * Cost Of Pill: $88 for ten tablets on drugstore.com * U.S. Sales (2004 Estimate): $272 million* * How Fast Does It Work: Cialis label says to take it 30 minutes before sexual activity, but studies have shown it can work in as little as 15 minutes. May be more likely to work the first time. * Famous Face: None * Recent Promotional Campaign: an actual doctor recites the disclaimer about side effects. * How It Works: Inhibits an enzyme called phosphodiesterase type 5 (PDE-5), making muscle in the penis more likely to relax and allowing blood to flow in, causing an erection. * Selling Point: Works longer. Minimum 36 hours.

Though Cialis and Levitra has attained the love and esteem of people troubled from male erecticle dysfunction and have developed nick names like ‘La Weekender’ for Cialis and ‘potent tablet’ for Levitra, crippled of discrimination is being played behind the curtain.Realizing the aspects of common people will show that Viagra is profoundly enclosed on basic male psych.

Americans and most Europeans conceive Viagra similar to male erecticle dysfunction or impotency. I