The Fresh Ingredient

Peter from The Fresh Ingredient has been in the Fresh Produce game since 1999. After a brief break, Peter returned in 2008 with a vision to start The Fresh Ingredient in Georgetown.

Unable to deny a passion for what he does, he was able to turn a run-down business into a quirky fruit and veg shop that brings in all kinds of people from around town!

While offering gourmet fruit and veg, Peter always likes to emphasise the basics through his store: good, honest fresh produce.

A big part of The Fresh Ingredient’s appeal is it’s ability to stay true to it’s small-business roots, with owners Peter and Mary greeting every customer as they would their friends and family.

“We do all the things a business like ours should do – like bring people’s groceries to their car if they are less mobile, ordering next-day requests for customers, as well as offering online and home delivery.”

When you step foot into The Fresh Ingredient you’re immediately taken in by its charming décor; with a piano, record player, vintage toys and posters littered all around the store.

“It’s not your classic “garlic-hanging-from-the-ceiling” kind of fruit shop, and I guess that’s what makes us different.”

The Fresh Ingredient also has its own exclusive grocery line, a sandwich bar offering freshly baked cakes and pies, as well as a small café corner in-store for the coffee-lovers.