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Qubic Store Bags - Casey Ng - Packaging

HOW DOES THIS MATERIAL & PRODUCT CONTRIBUTES TO A GREAT SHOP

Qubic has embraced the ‘recycle and reuse’ philosophy, fitting out its store with a range of everyday items and materials used in engaging new ways. In addition to also provide the store with a unique and quirky look, this approach subtly reminds consumers that even the simple things seen in a fresh way can be objects of delight. It is this theme that has inspired the development of a range of packaging, specifically intended to promote Qubic’s innovative brand identity. The two forms of packaging take their inspiration in part from the Japanese tradition of gift wrapping, where the elegance, simplicity and sheer artistry of the packaging provides the recipient with an experience at least equal to that of the gift itself.