Woodford Reserve whiskey brings in Stir PR

Woodford Reserve, the Brown-Forman owned bourbon brand, has tasked Stir PR with a new PR drive on the back of the brand’s growth in the UK and the increasing popularity of American whiskey in the country.

The agency will run the consumer press office, driving awareness and trial, supporting on-trade listings and encouraging word-of-mouth buzz for the brand, with board director Jo Seymour-Taylor leading the work.