Friday, May 20, 2011

Do you currently own an e-commerce website? You could be marketing just about anything from roman blinds to business card printer. If you do, then this article will be able to explain to you ideas on how to optimize your e-commerce website correctly for the search engines. Search engine optimization is one of the main things that you will have to concentrate on when you run a website. This is even if it's an e-commerce powered site and not a typical content oriented one.

Simply put, the traffic that is brought in by the search engines is very specific traffic. This means that you will get plenty of conversions. The most interesting thing about this traffic is that you get it for free. But, can it really be that simple to obtain a ranking for an e-commerce site? What can you do? We will find out in this article because it explains all of the various SEO components you will need to learn.

Ensure that the shopping cart that you are using is SEO friendly. This is due to the fact that as time goes on, you will have to make changes to your pages and carry out on page optimization. This is so when you have a shopping cart that is SEO friendly, all of this becomes a lot more easier. There are many different kinds of shopping carts to choose from when you are ready to make a decision. But, do not select one that will be too difficult for you to utilize search engine optimization on your site.

If you have a lot of pages on your site, find out which one of them is essential. When you place more attention on certain pages, you can increase the page ranking of those pages in question. So in order to exclude the other pages from getting indexed in the search engines, you should add a Robot.txt to those pages. Quite simply, this alerts the search engine spiders that they do not have to look at these pages. When this strategy is used, this will immediately give more page rank to the pages that do not have robots.txt.

Creating new content for your website is a very important factor for getting it ranked for specific keywords. Because you have an e-commerce based website, what can be done to make sure it always has fresh material? Let your customers give testimonials. This is not that hard to do. If you're running an e-commerce site then it's very obvious that you will have products listed out on it. Give your customers the freedom to leave reviews where they can talk about the positives and the negatives of your product. This will help to get more sales because when people visit your site, they will be aware of the good things that people have said about your products. You can take Amazon.com as an example. It's an e-commerce site but the reviews that people leave on the website give new and fresh content that the search engines like. If you really want to use SEO for your e-commerce website, then it is not that hard to do. Your website is similar to others. This means that to get your website high up in the search engine rankings, it will not happen overnight. So go ahead, start applying what you've learned here and take your website's traffic to the next level. This is because search engine traffic is the best.