Tag Archives: Keywords

Excerpted from the AdWords Workbook 2017. Let’s revisit your keywords and explain how to input them into your Search Campaign > Ad Groups. Keywords drive search, and – therefore – keywords drive AdWords on the Search Network. Here are the steps from the perspective of a customer Continue reading →

Don’t let anyone tell you otherwise: your rank on Google (and Bing) matters! Why? Because users rarely go beyond the first three or four results, and certainly nearly never go beyond page one for a keyword query. Continue reading →

Keywords are the foundation of good – no, great – SEO. You gotta know your keywords – from which ones are “educational” vs. “transactional,” to which ones have high volume vs. high values. And, don’t forget your branded and reputational keywords. Continue reading →

Google has “improved” (SIC) its keyword functionality with the new Google Keyword Planner. This new tool will replace the older Google Keyword Tool so now is the time to learn how to use it, and how it compares vs. the older Google Keyword Tool. This tutorial explains how to use the Google Keyword Planner for SEO (Search Engine Optimization purposes). Here are some tips and tricks! Let’s get started with the new and exciting Keyword Planner!

Google’s KeyWord Planner is a foundational tool for both AdWords and SEO. We have the most popular video on how to use the Keyword Planner, but in the spirit of universal education, here’s a list of key resources that explain the Keyword Planner. Continue reading →