ESPN sues Quiksilver over logo

Quiksilver Inc., maker of the namesake surfing and snowboarding gear, was sued by sports network ESPN Inc. on claims it violated a trademark on the cable channel's X-Games competition franchise.

Quiksilver uses a stylized "X" emblem on clothing, labels and accessories that is "confusingly similar" to ESPN's logo for the series of surfing and biking contests, according to the lawsuit filed this month in federal court in New York.

"Despite protests by ESPN, Quiksilver has since willfully expanded the use of the infringing mark, and Quiksilver's apparel and accessories are now replete with the infringing mark," the suit alleges.