Crushing the Big Goals: Forbes Feature!

Every year, I make a vision board of things I want to accomplish in the next 365 days. This year, on day 177, I got to cross off a BIG goal!

Ever since I started my business in 2014, I’ve dreamed of being featured in Forbes. I saw Forbes as the pinnacle of the business world. Being featured there would mean that my business advice and acumen was validated in a way that only recognition from a major publication could provide.

This year, after years of keeping my head down, staying in my lane, and busting my butt, my words of encouragement for business owners appear below that stark black and white Forbes banner.

It’s scary to write down goals. That’s when they become real, and that’s when we open ourselves up to feelings of failure and disappointment if those dreams don’t come to fruition. But if we aren’t willing to invite that fear of failure, then we limit the joy and excitement we can feel when we do accomplish our dreams.

If we don’t feel the fear and the risk, then we can’t experience full and true celebration! Without the risk of failure, the successes aren’t as sweet.

So I’m going to keep dreaming big. I’m going to set scary goals and celebrate big when I cross them off my to-do list.

My challenge for you is this:

That big dream you have? Write it down. Make it real. Invite the risk.

And can I ask you a favor? Check out this Forbes feature. Celebrate with me. Learn something. Then get back out there and keep crushing it!

Hi! I'm Jessica Zimmerman, top wedding planner and floral designer.

Born and raised in Arkansas, I’m a proud wife and mama to a 5-year-old daughter and 3-year-old twin boys. A true believer in freedom, flexibility (and of course, incredible flowers), I’m wholly devoted to creating a life I love to live every single day–not just on the weekends. From travel to business to weddings, this blog is full of features designed to inspire other busy mamas (and businesswomen) to make a living from their passion without giving up their lives.

Stay informed about my tell-all course, The Business Behind the Blooms.

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Zimmerman Events provides real tools for florists who want to learn how to make money, save time, and grow their team. Free classes, tutorials, ebooks, mentoring, and Jessica Zimmerman's rave-reviewed course, the Business Behind the Blooms.

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Zimmerman events offers a boutique approach to wedding planning & design, with comprehensive offerings from florals to logistics to papergoods for the modern, organic style bride. Based in Arkansas and available by appointment only.