Alto Raises $1 Million To Launch Advantage Club For People With Disabilities

A new advantage club for people with disabilities and their families launched this month.

Alto is designed to be a consumer destination for the 57 million Americans living with a disability, offering savings on products and services to improve their quality of life. The company recently raised $1 million in pre-seed funding.

The advantage club launch includes more than 1,000 aggregated exclusive savings and benefits for services such as mobility products, insurance and travel.

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Alto was developed by brothers Moshe and Yoav Gaon and Dror Kalisky, the founders of Yoocan, a global empowerment site and online community that launched last year. After Yoav Gaon’s son was born with a rare disease and complex disabilities, the family searched for solutions that would help them with their needs.

“We are determined to unify and empower this consumer group in the same way that advantage clubs like AARP for seniors and veterans’ clubs like USAA deliver benefits and savings worth hundreds if not thousands of dollars to their communities,” said Moshe Gaon, CEO of Alto in a statement. “It is personal for me, as my family has experienced the very challenges we seek to overcome with Alto, and we are striving to develop something that will provide benefits and advantages for families with disabilities like never before.”