Will.i.am has announced his latest design endeavor with iamPULS, a smartband concept from his creative studio i.am+. the ‘PULS’ cuff boasts a curved OLED screen and is untethered, giving it the ability to make/receive calls and operate independently of any smartphone using SIM cards instead of bluetooth connectivity. the wearable device features ‘AneedA’ – an intuitive personal assistant powered by nuance communications that uses voice commands for texts and emails, plays music, posts to social media, queues maps and a fitness app, schedules appointments, make calls, and more. the smartwatch is slated to hit shelves in the US and the UK in late 2014, with a series of limited edition designs created by zaha hadid.