Fujifilm were the other big camera name at Focus. They were showing the S5700 / S700 camera that was announced last week (although not the A900 or A820). It was next to the older S5600 model and was noticeably smaller and lighter, yet still retaining a 10x zoom lens and with a much larger LCD screen. The other highlights were the F40d and Z5 (first announced at CES in early January). Fujifilm were also keen to point out that a growing number of models had the new dual xD / SD memory card slot, citing demand from repeat buyers with a vested interest in SD cards as the principal reason. Finally, the new S5 Pro DSLR has already crept onto the store shelves, with retailer Jacobs offering it for a show special of £999 body only.