Nov 3, 2011

Infibeam, one of the major recruiters at IIM Ahmedabad in the past couple of years and is proud to associate itself with Confluence 2011, through the competition 'Kings of Advertisement', an advertising and marketing contest. The theme of Confluence this year is "Fostering Change, Championing Excellence."

Confluence is the largest B-school meet in India and draws participants from all over the world, providing a platform for budding managers of tomorrow to apply their skills in various competitions and case contests designed to challenge the brightest minds in the world.

'Kings of Advertisment' is a unique event where the participating students are required to submit short advertisements for Infibeam and follow up with submitting the complete Integrated Marketing and Communication plan for Infibeam in Round 2.

Commenting on the sponsorship, Mr. Manu Midha, IIM-A alumnus and VP Strategy and Planning, Infibeam.com said, "Infibeam today offers the biggest online retail selection, most attractive pricing and cash on delivery in India. We are excited to have the biggestupcoming talents come up with advertisements and get this message across to the masses".

Excited of the upcoming event, Mohammad Salman Sunny, student coordinator said, "We are very eager to present 'Kings of Advertisement' to the student community and already have huge number of participants for this event. Furthermore, Infibeam may go live with student created advertisement on mass media channels which is a huge draw for the competition. We thank Infibeam to support us with such an amazing opportunity and platform".

Infibeam continues to attract the best talent and build its relationship with top colleges of the country. Recently, Infibeam opened up its technology platform for small retailers and individuals to create their own online store without any upfront investment and self service (www.buildabazar.com). The company already has more than 2200 stores live in less than six weeks of launch. With such large retail selection coming online, Infibeam is encouraging change by allowing buyers to discover and shop online.