Executive creative director

DLKW Lowe

Concentrate on building the tracks to where you want to go and ignore the rubble around the sides.

What's the most satisfying thing you've done recently and why?

Watched my children at their school sports day. I missed the previous two and won't be doing that again.

You're asked to do a TED talk. What would you choose to talk about and why?

Inspiring children for tomorrow. They are the most important people on the planet. And it's becoming more and more apparent that Earth and the human race will desperately need their minds and skills to solve the endless problems we are facing.

According to an expert on innovation on NBCnews.com, China will be connecting Beijing to London via high-speed rail, so I might have a go on that.

Oops, the world ends tomorrow. What do you do today?

Grab the family. Buy a sports car. Raid a shop of all its chocolate and go on the run.

But if you could be anyone else in adland for a day, who would you be and why?

Dave Henderson. I'd make him take up fly fishing.

What will be your legacy (assuming the world doesn't actually end tomorrow)?

Creative chap who fly-fished for England. I'm trying.

This is still a great business because…

You get to make things that have the potential to make people laugh, cry, give, share and talk about. You get to see the world and, best of all, work with amazingly talented and inspiring people who make you better professionally and as a person. I am extremely lucky.