Reading: Campaign For Fewer Car Journeys

People are being encouraged to take part in a new social media campaign in Reading giving more help to cut carbon emissions.

RDG 4 ME will provide followers with information on alternatives to travelling by car in Reading, whether it is information bus routes, cycling or walking, or simple tips on how travelling more sustainably can help people get healthy and save money.

The new social media campaign – which includes a Twitter account - forms part of Reading Borough Council’s successful £20.7 million Local Sustainable Transport Fund (LSTF) project which is aiming to create an additional 7,200 daily bus trips, 12,050 daily walking trips and 2,300 daily cycle trips across the town, whilst at the same time cutting congestion by up to 10%.

As well as important infrastructure projects like a new a new pedestrian/ cycle bridge across the Thames, expanded Park and Ride facilities in neighbouring boroughs and a bike hire scheme for Reading, a key element of the Council’s LSTF project is to make sure people know about the alternatives on offer when travelling in and around Reading, and then consider using them. The increasing popularity of social media makes it an important tool for sharing this information.

Tony Page, Reading Borough Council’s Lead Member for Regeneration, Transport and Planning, said: "One of the overall aims of Reading’s LSTF project is to achieve 29,000 tonne reduction in CO2 emissions by 2020, but it is important to recognise that we can only achieve that with the help of residents and people who travel into Reading."

RDG 4 ME can be found at twitter.com/RDG_4_ME or Facebook.com/RDG4ME for more.