Description
A common difficulty among startup founders is deciding what to do. In a brand new company, what should the tiny amount of people on the team be spending their time doing? Making the right decisions in this area can pivot your startup in the right direction, whilst messing up in this area can be fatal for your new company. How can you know whether or not you're prioritizing the right tasks?

Generally, when a startup founder asks "how should I spend my time?" Geoff answers very simply. Decide on a key metric to track and exclusively focus on growing this metric. When it comes to deciding what to do, pick the activity that you think will result in direct growth of the metric you have chosen.

This PDF provides a simple formula that should help you with this philosophy.