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The billboard for Danny's recently went up on Interstate 220 between Medgar Evers Boulevard and Industrial Drive. The sign shows four bikini-clad women hugging one another.

16 WAPT viewer Grace Hopkins recently sent a letter to the newsroom and called the advertisement an eyesore.

"They look out of place. They're an eyesore. Just a total blight on our society," Hopkins said. "They're totally offensive and inappropriate. Children see these signs."

Mayor Harvey Johnson said he's received several complaints about the billboard. And it's not the first time.

"The billboards are offensive to me as well," Johnson said.

In 2010, a Danny's billboard went up on Interstate 220 that featured another woman wearing a bikini and read, "Strippers love to climb our pole." A controversy was sparked that went on for several months and included a request from Johnson that the strip club's owners either take down or alter the billboard. The words on the billboard were later covered with a "Censored" placard.

"It appears that the more we tug at this issue, the more innovative they get," Johnson said.

The mayor said, love or hate the advertising, the city can't do anything about it.

"Apparently, this type of expression is allowed under our Constitution and there's no regulation that we, as city, can do about it," Johnson said.

When contacted on Thursday by 16 WAPT News, Danny's management and owners had no comment.