How Big Brands Take On Social Media

In the latest call in the Social Media Skype series, I talked to David Armano, a senior vice president at Edelman Digital, the wired branch of the giant PR firm. Armano works with brands such as Blackberry and eBay to help them figure out how to react to and get in the flow of online conversations on Twitter, Facebook and MySpace. My angle on the call was to get him to talk about how to maintain some kind of authentic, one-on-one interaction with customers when you have thousands of them and only one or two people manning the Twitter account. Give a listen. (P.S. Armano also has a great set of slides on Flickr you should use in your next presentation about social media.