Please note that this project is confidential, hence I cannot give further info. I’m happy to talk more about my work in person, just drop me a mail.

Brand Development // NGO Tech Start-up

First of all, the client was in the typical tech start-up situation: existing clients had been innovators or early adopters that demanded a huge attention to their specific use cases. Hence, it was very difficult to make the leap into the early majority segment.

We identified several weaknesses concerning the product itself and the overall branding of the company. After extensive global research (interviews) we re-designed the product and re-branded the company by solving the issues of the customers and chose a better approach to selling a SaaS solution to non-profit orgs.