Abstract

The following research will look at tourism offer on Balearic Island, Ibiza as well as attractiveness of particular holiday packages in regards to destination life cycle.

Today’s competitiveness on holiday market requires certain originality from particular destination. Additionally in order to create high demand, offers on particular market should be affordable as well as meet customers needs and preferences. Therefore profile of current holiday options for tourist on Ibiza will be provided.

Additionally by using various qualitative and quantitative research methods, I will research whether Ibiza's holiday offer have any positive or negative impacts on current demand.

The following part of the project will present findings and information gathered from interviews and questionnaires distributed amongst hotel management, management of VIP Services as well as tourists visiting Ibiza Island recently. Additionally, some graphs and tables will illustrate how the owners of exclusive services as well as hotel managers see tourism market on Ibiza Island. Moreover similar results will be presented from tourism point of view.

Furthermore, the discussion part will emphasize the major issues in Ibiza tourism regarding seasonality, popularity and attractiveness of holidays on Ibiza Island.

The last part of my study will conclude whether current holiday market offerings together with perceptions of holidaymakers has significant influence on life cycle stage of this particular destination. Additionally I will provide some recommendations on how to improve problematic issues.