Popular Jewelry in Chinatown, New York, is where big names such as Beyonce go to get custom bling made.

Featured photo: Facebook/Racked

Screenshot of the store’s Instagram pageInstagram/Popular Jewellery

Racked has uncovered a gem: Popular Jewelry, an unassuming jewelry store in Chinatown, New York, with an enviable list of celebrity clients.

And it all plays out in a video titled A$AP EVA Is Your Favorite Rapper’s Jeweler (linked below).

According to the video, Beyonce had the “Boycott Beyonce” necklaces made for her dancers during the Formation tour in April 2016 at Popular Jewelry. Each necklace cost US$150 (approx. S$204) per piece in silver and US$350 (approx. S$475) per piece in 14 karat gold.

Racked‘s video uncovers the store’s humble beginnings including the name of its very first client – Cappadonna of the Wu Tang Clan.