Categories

You’re seeing the numbers correctly. And they’re big, or bigger and growing every day. So it’s time to look at the new year ahead and brush off the branding cobwebs and start looking at who’s out there doing a terrific job of making their brand better and more relevant. Maybe that’s you?

Freedom.

Freed from the constraints of raising a family and with more time of their own, mature consumers seek products, services, and activities that complement their desire to live life to the fullest. The mature market has over $1.6 trillion in spending power and a net worth that’s nearly twice the U.S. average. The facts speak for themselves — the mature market represents a tremendous opportunity across all categories.

Senior living. The brand.

Not for profit, for profit, CCRC and the category of senior living is often misunderstood. Ever think about a community advisory board to educate your market? Tear a page out of successful advertising and communication techniques. Agree on your position, message, and see how to develop and execute a strong campaign that sells your promise to the market: adult children, seniors, professionals, HR management at major industries and companies, even in home care partners.

A few numbers for the New Year.

The most affluent of any age segment

Larger than African-American and Hispanic market segments combined.

Account for 60% of all healthcare spending

Purchase 74% of all prescription drugs

Buy 51% of all over-the-counter drugs

Acquire 41% of all new cars

Purchase 25% of all toys

Account for 80% of all luxury travel

Spend $7 billion online annually

Fastest growing segment on the Internet

Spend more time online than teenagers

Adults 50+ control a household net worth of $19 trillion.

Own more than three-fourths of the nation’s financial wealth

Own 70% of all money market accounts and certificates of deposit assets

Have an income per capita that is 26% higher than the national average

Spend more than one trillion dollars on goods and services

The largest 55+ population resides in California, New York, and Florida respectively

42% of museum visitors are 55+

Spends more per capita on groceries, O-T-C products, travel and leisure than any other age group

Travel ranks among the top leisure activities for men and women over 50

Mature vacationers travel more frequently than any other age group and stay longer

22 million adults 50+ are now online, representing 28% of the 50+population. *

Source: www.onmagazine.com

Resin is the Bay Area advertising and branding experts in marketing to seniors. We’ve repositioned, rebranded and relaunched senior living communities in California, Ohio, Wisconsin, and Virginia. Resin has increased occupancy, awareness, and brand expectations on what a senior living community can be. Smarter digital and analog strategies, creative, and brand management help our clients always elevate with thinking that’s simple, fresh, and relevant.