About Us

About EvaluationKIT

We’re pretty lucky here at EvaluationKIT. Every day, we come to work knowing what we do helps improve the quality of education, in turn impacting so many educators and students. Today, millions of users in US Higher Education, around the world, and in K-12 are using EvaluationKIT. This includes students, instructors, department chairs, deans, provosts, IT and LMS administrators, and many others within educational institutions.

Our software allows institutions to simplify their student feedback processes and get valuable data into the hands of stakeholders in a timely way. Integrated with all leading higher ed learning management systems, our complete online course evaluation solution allows institutions to create and distribute surveys across the entire campus, and automate the distribution of information-rich reporting, with the ultimate goal of improving the teaching and learning experience.

In 2018, we joined forces with Watermark, the leading provider of educational intelligence solutions. This new home provides us with additional resources to accelerate the development of our course evaluation and institutional survey solutions and bring greater value to our clients. We’re excited to bring our course evaluation and survey solution to a larger number of schools and connect student feedback to other valuable institutional data, providing a more holistic picture of teaching and learning.

As one company, Watermark now serves nearly 1,600 institutions. Our shared vision is to create educational intelligence systems that empower administrators, faculty, and students with better-connected data to make evidence-based decisions and drive quality improvements.

Leadership Team

EvaluationKIT’s leadership team draws on decades of experience across industries, particularly Edtech, to fuel the company’s thought leadership in online course evaluation, to ensure awesome customer experiences, and to guide the company towards its strategic goals. Our team is committed to creating great software and providing stellar service so that institutions can efficiently manage their student feedback processes and get the data they need for continuous improvement.

Kevin Hoffman

CEO & Co-Founder

Kevin is recognized as one of the leading authorities in online course evaluation, and his work in this area led to some of the first large-scale adoption of its kind in U.S. Higher Education. Kevin’s focus on quality and the student feedback process has given rise to the industry’s leading solution for online course evaluation.

Kevin Hoffman

CEO & Co-Founder

For more than 20 years, Kevin’s focus on educational quality has been channeled in the area of improving the student feedback processes in education. He is recognized as one of the leading authorities in online course evaluation, and his work in online course evaluation led to some of the first large-scale adoption of its kind in U.S. Higher Education. An academic and researcher by nature combined with Kevin’s passion for education technology and his entrepreneurial drive, all led him to transform the historically inefficient and limited paper-based course evaluation process to a vastly improved online process. Kevin has a long history with course evaluations (and empathy for those who work in this area) dating back to his graduate school days. He lived the paper-process first hand while working in institutional research, believed there had to be a better way for institutions to manage this process, and was instrumental in its transformation.

Kevin is responsible for leading EvaluationKIT’s vision, product strategy and day-to-day operations. His creativity and drive fueled the start of EvaluationKIT in 2007, with the goal of helping to improve education through a student feedback solution that is affordable and easy to manage, while providing timely, clear and actionable results to instructors and administration.

Prior to EvaluationKIT, Kevin served as Vice President at eCollege, an eLearning company and one of the first LMS’ in higher education (acquired by Pearson Education). Kevin’s work at eCollege provided a strong foundation for building a successful and scalable SaaS business in the EdTech space. Kevin has worked and consulted with hundreds of colleges and universities to assist in their successful implementation and use of online software to effectively manage the course evaluation process. Kevin holds an undergraduate degree from Colorado State University and a graduate degree from Claremont Graduate University.

Matt Rahdar

CTO & Co-Founder

When it comes to IT leadership across so many facets of our business, it is a privilege to have Matt on the EvaluationKIT team. Matt’s technical expertise of the EdTech landscape, proven experience in enterprise application hosting infrastructure, and over two decades of enterprise application software design and development have produced an integrated student feedback solution that is second to none.

Matt Rahdar

CTO & Co-Founder

With over two decades of technical experience, Matt provides EvaluationKIT with technical leadership in the areas of enterprise application design and development, as well as the design and oversight of the EvaluationKIT hosting infrastructure. Matt has been driven to build highly scalable hosted enterprise applications that help to improve existing business processes in a variety of industries. Not only has Matt led the development of EvaluationKIT’s application and hosted environment, he has assembled an awesome development team, which continues to lead the way in terms of first to market functionality and system integrations that are transforming course evaluation in education.

Matt is also a rare expert in the technical details of the EdTech landscape. This spans the backend details of all the LMSs in higher education, integration and authentication standards, and security and accessibility standards, as well as a large mix of other enterprise EdTech applications. This expertise has driven the strategic vision and execution of EvaluationKIT’s leading system integrations, which offer turnkey functionality that is key to the course evaluation process at so many institutions.

Prior to starting EvaluationKIT, Matt spent 17 years in enterprise application and software design and development, including Web/Internet/Intranet, Client/Server Application and Software. Matt is an expert in the latest Microsoft technologies as well as legacy systems with a broad knowledge in application design and full life cycle development. Throughout his career, Matt has held senior development positions at software companies serving banking, government and education industries.

Peter Pravikoff

VP Sales & Marketing

An authority on solving institutional challenges, Peter has a passion for EdTech that spans enterprise software, admissions and recruitment solutions, CRM, eLearning, SaaS and professional services. His two decades of collaboration with educators have given him a keen eye for strategies that improve the education experience.

Peter Pravikoff

VP Sales & Marketing

Peter got his start in the higher education space in 1997, and has since helped colleges and universities of all sizes evolve and use technology to enhance the teaching and learning experience. He is committed to not only understanding the challenges that educators face, but also advocating for them and finding solutions that meet their unique needs.

It has been said that Peter is attentive, thoughtful and a true problem solver by his colleagues and clients alike. As VP of Sales & Marketing at EvaluationKIT, he has created positive, lasting customer relationships that have produced efficient and insightful student feedback programs. Peter has been instrumental in the expansion of the company’s online course evaluation solution across the U.S. and beyond.

Peter’s specialties include administrative technology solutions, higher education CRM, college and graduate admissions and recruitment, eLearning, and non-profit and government technology solutions. He has held senior sales and leadership positions at such EdTech innovators as eCollege (acquired by Pearson Education) and Hobsons. He earned his degree from California State University, Northridge, and is active in his community where he volunteers as a board member for various youth sports organizations.

Elizabeth Horton

VP Client Experience

Customer-centric IT is nothing new to Elizabeth, who has spent the last 20 years transforming, leading and aligning IT operations and business units to boost client satisfaction and build proactive support teams. She is well versed in education technology and best-in-class customer service.

Elizabeth Horton

VP Client Experience

Elizabeth is known among her colleagues and partners as a customer-centric IT executive who is collaborative, innovative and results-driven. She is experienced in designing, implementing and deploying highly-technical, quality-driven and customer-centric processes and solutions. Managing client-focused business models, her core competencies include strategic planning and execution, coaching and mentoring, best-in-class customer service, business process reengineering, and large-scale software implementations.

Under Elizabeth’s guidance, ideas become realities. She knows how to take something from the drawing board and turn it into a tangible client benefit. At EvaluationKIT, she architects the company’s policies and procedures that govern its customer interactions and support infrastructure, making sure her team is easily accessible, issues are quickly resolved, and clients are well supported.

Before landing at EvaluationKIT, Elizabeth held executive IT management positions leading solutions engineering, service delivery and technical support teams for such companies as Solutions II, MDC Holdings, eCollege and more.