The Blue Angel has been a trendsetter in establishing standards for environmental conservation and sustainability for a wide range of products in Germany and beyond.

The Blue Angel is the first and most well-known eco-label worldwide. Since 1978 it has set the standard for eco-friendly products and services selected by an independent jury in line with defined criteria. The Blue Angel is awarded to companies as kind of a reward for their commitment to environmental protection. They use it to professionally promote their eco-friendly products in the market. The Blue Angel is an ecological beacon showing the consumer the way to the ecologically superior product and promotes environmentally conscious consumption.