Stella McCartney SS2012: eco friendly eyewear Eye Wear Glasses

I thought it was very interesting to hear that Gucci is launching a collection of eco-friendly eyewear. While I commend them for doing this, it seems like such an odd brand to be leading the way in this department.
The new glasses are made from an acetate high in natural materials (using...

At the premiere of the movie, Charlize invoked her inner goddess and wore a sassy Stella McCartney number, perfect barely there makeup, simple hair, and a confident grin. She's had a busy week promoting the movie and had a few choice words to say about women in her age group who actually wear...

Stella McCartney will launch a line of eco-friendly sunglasses next year.
The British designer and environmentalist – who is a vegetarian and refuses to use leather or fur in her creations – revealed the new collection will be made of more than 50 per cent natural and renewable...

Arizona Muse, Stella McCartney SS2012 Runway
To celebrate London next year, Stella McCartney will host a special fashion presentation on the evening of February 18th as part of London Fashion Week. The one-off collection will be available through the designer's retail stores,...

With a homepage featuring drawings by artist Barry Reigate, the online shop carries an increased representation of Stella McCartney's collections including ready-to-wear, accessories and lingerie which are also available to "shop by look". Enhancing the customer experience, the site...

I love Stella McCartney sunglasses, I've been wearing mine a lot lately (see here, here and here). For Spring/Summer 2012, Stella McCartney launches a new "eco-friendly" collection of sunglasses. "The new sustainable collection is the result of extensive research conducted to increase the use...

Stella McCartney will reportedlybe launching an eco-friendly, mid-range lingerie line simply entitled "Stella" – and apparently it's hitting stores as early as next month!
"Well-made lingerie is key," the designer told the New York Times'. "Feeling constricted by one's underwear just isn't...

Stella McCartney is no stranger to athletic wear or a little blood, sweat, and tears for that matter. Next year will probably be her busiest year yet.
On top of accepting the invitation to design all the uniforms for the UK's 2012 olympic team as an extension of her collaboration with...

try to achieve," McCartney told WWDlast year.
The sunglasses feature injected bio-plastic, made up of 54% caster-oil seeds and a new acetate plastic that is made from 54% natural sources like cellulose and natural plasticizers.
Now that the collection is in stores, we can reveal that the...