For retailers, the cost, time, and complexity of selling on a non-US
marketplace make the barriers to entry extremely high. The challenges of
managing multiple partners and localizing for culture and language have
been solved by Pitney Bowes. Complete Marketplace takes the complicated
work of establishing a successful presence on a global marketplace and
making it simple – no matter the region. The solution offers end-to-end
capabilities like localization, site optimization, payments, compliance
and legal – from demand to delivery. Further value and assurance comes
from the local teams and partners that accelerate marketplace coverage,
ensuring a quick ramp to realization.

Marketplaces are often the best opportunity to reach new global
consumers in attractive emerging markets. Perhaps no market better
exemplifies this opportunity than China, which continues to be a
critical growth market for retailers. According to the Pitney Bowes 2016
Global Online Shopping Study, almost two-thirds (65%) of online
shoppers in China choose marketplaces for the majority of their online
purchases and 83 percent use marketplaces to search for new products.

Complete Marketplace is designed to help retailers find cost
efficiencies with little upfront investment and ease to achieve a
multi-regional approach. As a retailer’s business grows on a particular
marketplace, it can support growing volumes while minimizing costs.
Retailers can then easily extend their reach to additional marketplaces
around the world at a pace that meets their needs.

“As a retailer that has sold over 28 million bags online, we recognize
that the path to a global journey can take many forms,” said Peter Cobb,
co-found, eBags. “Partnering with Pitney Bowes to reach the Chinese
consumer helped build our presence in this market over the 2016 holiday
season and we are looking forward to reaching even more consumers in
2017.”

“Enabling just one marketplace can be difficult for a retailer –
enabling two or three really well is nearly impossible,” said Lila
Snyder, Executive Vice President and President, Global Ecommerce, Pitney
Bowes. “Pitney Bowes’ combination of technology, services and subject
matter expertise is critical for retailers looking to consolidate their
data and capabilities into one, simplified platform to reach new global
consumers in marketplaces around the world.”

The Complete™
Marketplace solution, part of the Pitney Bowes’ Commerce Complete™
for Retail platform, is available through the Pitney
Bowes Commerce Cloud, a commerce enabler, providing access to
solutions, analytics and APIs across the full commerce continuum with
speed and agility.

About Pitney Bowes

Pitney Bowes (NYSE:PBI) is a global technology company powering billions
of transactions – physical and digital – in the connected and borderless
world of commerce. Clients around the world, including 90 percent of the
Fortune 500, rely on products, solutions, services and data from Pitney
Bowes in the areas of customer information management, location
intelligence, customer engagement, shipping, mailing, and global
ecommerce. And with the innovative Pitney Bowes Commerce Cloud, clients
can access the broad range of Pitney Bowes solutions, analytics, and
APIs to drive commerce. For additional information visit Pitney Bowes,
the Craftsmen of Commerce, at www.pitneybowes.com.

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