Competitive Research

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SUMMER 2007TBWA/Chiat/Day– Account Management Internship • method Competitive Analysis (PDF)
The method brand line specializes in selling personal and household cleaning products. During my account management internship at TBWA\Chiat\Day ad agency in Los Angeles, I worked with the method account and compiled a competitive analysis of its primary competitors within the surface cleaning, dishwashing, and laundry detergent categories. At the end of the internship, I presented my findings to the VISA and method account director.