ค้นหาบล็อกนี้

วันศุกร์ที่ 28 เมษายน พ.ศ. 2560

Physical bookstores make comeback in China, with a new face

Physical bookstores make comeback in China, with a new face
- Bookstores can be one of the most popular places to spend your time
these days. This bookstore in Beijing’s Chaoyang District attracts
thousands of readers on weekends. With a space of around 500 square
meters, the store lures customers with its soft lighting, bright
decorations, and curved shelves. It even carved out a special zone for
children.
“The key is to cooperate with commercial properties, like shopping
malls. Most of our stores are located inside a mall. And it’s a win-win
strategy because on the one hand, commercial estate developers want to
go hand in hand with the culture industry, and bookstores can keep
customers in their malls for a longer period of time. On the other hand,
we get a lower rent from working with them. For example, our rent
accounts for about 10 percent of our sales volume,” Ariel Hu, manager of
Sisyphe Books said.