AIM Sync conference to be free virtual event

‘Sync has become a crucial revenue stream for music rightsholders at a time when other areas have been reduced or nullified by Coronavirus, such as live and touring. For this reason, AIM committed to ensuring that AIM Sync went ahead.’

By Maya Radcliffe

26 Mar 2020

min read

AIM, the Association of Independent Music, has announced that its global sync licensing conference will be adapted to become a virtual event in response to the coronavirus crisis.

The event will be presented as a live and interactive virtual conference, hosted via the AIM Sync website on 30 March.

A number of panel discussions and case studies will take place, covering a range of topics including:

‘Sex Education’ Case Study

Independent Music & Luxury Brands

‘The Crown’ Trailer Case Study

‘Forza Horizon’ x Hospital Records Case Study

The Sync Market in Australia

Advance Deal Masterclass

2WEI Music: ‘How to Place Your Music in Ads, Trailers and Feature Films’

BBC Sync & Soundtrack Workshop

Paul Pacifico, chief executive, AIM, said: ‘Sync has become a crucial revenue stream for music rightsholders at a time when other areas have been reduced or nullified by Coronavirus, such as live and touring. For this reason, AIM committed to ensuring that AIM Sync went ahead, free to access for the benefit of our members and the wider independent and sync communities.

‘It has been incredible to see how quickly the AIM team were able to turn around the format of the event. Going virtual is a technological step forward for this global conference, which relies on bringing together international experts from around the world. With speakers from Europe, North America and Australasia, the format will allow us to host this deal-making conference not only safely, but with a minimal carbon footprint and an unexpected chance to lead by example with an environmentally friendly event.’

Anyone who had previously purchased a ticket will receive a refund. AIM and GMS Members can register for their free tickets here