Vivid. Bold. Bright. Full color imprints are once again sizzling hot when it comes to promotional marketing items. At The ASI Show, we were amazed by all the full color promo items on display: tech items, office products, pet gear and more. If you’re craving a colorful promo item, you can definitely get it. (And—shameless plug—we can help.)

Brilliant, intense color was everywhere, and what a wonderful way it is to capture attention. Would you rather hand out a promo item with a single-color logo, or one featuring a gorgeous full color imprint? It’s easy. Full color products have a major impact for your brand and your message.

While a one-color logo gets noticed, a full color imprint inspires and motivates. Whether you’re promoting a tropical destination or a coffee shop, vibrant, colorful imagery will draw your audience in a whole lot more than a black or white logo. It shows, with great clarity, the beauty of your product or offering.

Here are some colorful new ideas straight from the show floor at ASI Orlando.

Ever rummaged through the drawer in search of a bottle opener? Your customers probably have, too. We were instantly drawn to the dazzling colors on this custom bottle opener magnet—it definitely makes an eye-popping piece in the kitchen. Your customers can quickly spot it on the fridge, and they’ll check out your logo each time they crack open a cold one.

Here’s a way to make a statement: a full color notepad folio. Imagine handing these out at tradeshows, career fairs or university events. Your brand gets big-time exposure—there’s no missing the stunning, full color imprint on the front cover. The black faux suede spine is a stylish touch, and we like that it includes a notepad. This is a promo item that’s ready to impress.

Talk about some great giveaways for tech lovers. A full color microfiber cleaning cloth is perfect for keeping screens clean, and a full color pouch is great for stashing earbuds. Your company logo or imagery is sublimated onto the material in gorgeous full color, so there’s nothing to wash off or rub away. It’s a professional and stunning way to promote your brand.

Promo know-how tip:

It’s best to select images with a wide range of color and tone, as images with many details are easier to print in full color. Contact our Promotions Specialists to get started on a colorful item for your next promo.

This is a great article and it just goes to show how fast printing techniques have moved on in the last few years, from the tradional pad or screen print options which offered limited print opportunities, right through now to full colour digital print. The advancement in technology means that more and more companies get get a bigger bang for their marketing budget as the full colour technology is not too pricey. It also ensures that the message they wish to get across both looks so much more professional and is far more likely to be remembered by recipients.