– WELCOME –

HARBINGER STRATEGY

We specialize in sales strategy, process and execution for growth stage businesses.

OUR APPROACH

Successful companies are differentiated by their process, not just a great product.

For most B2B businesses, assembling the right people, process, tools, and resources to grow revenue is tough.

Hustle and opportunistic wins are great, but putting in place a foundation for long-term scalability is critical. You need insights, volume, and supporting talent to build a predictable growth engine.

Harbinger brings together a team of ex-founders (with numerous exits), former heads of sales for top startups, mentors for top accelerators, and top performing salespeople. Together we leverage a variety of methodologies with proven success across the B2B sales space.

Moving the needle is our primary focus. We don’t just provide ideas. We execute them.

9 out of 10 startups fail. We make sure you're part of the 10% that don't!

We work with a number of organizations as their ‘Sales Team In Residence’ supporting their portfolio and alumni companies with sales execution.

"I was skeptical at first about not hiring internally, but you’ve completely changed our business. We couldn’t have raised our last $3 million bridge and then our Series A without you... plus you’ve built a long-term foundation for growth.”

- Founder

We’re strategically based in the heart of New York City.

We also have offices in San Francisco and London.

CLIENTS & PARTNERS

We specialize in working with companies who are ready for growth:

Seed, Series A & Series B Startups

International / Looking to Scale in the U.S. Market

B2B sales to SMB/Enterprise (especially SaaS)

Supporters, i.e. Governments, Accelerators, VCs, Corporations

At any given point, we work with dozens of clients. Example profiles of businesses include:

On behalf of our clients, we've sourced and closed hundreds of deals with Fortune 500 brands, SMBs, startups and more from 15+ sectors globally.

SELECT CLIENT TESTIMONIALS

I work with them daily and can only say stellar things about their dedication and professionalism. Harbinger has been instrumental in getting us where we are today.

— OUR CLIENT'S VP OF SALES

When I first heard about you guys, I thought you were just ‘outsourcing.’ I quickly realized that you bring the best of an internal team without the drawbacks...and you bring a whole lot of added value in the process.

— OUR CLIENT'S VC

You’ve taught our team so much and truly transformed our long-term approach to sales. The strategies and sales optimizations we’ve learned have made an immediate impact!

— FOUNDER

Hear How Quantilope Drove $250K in Revenue in just 6 months of working with Harbinger!

Case Study: Scaling B2B SaaS

Our biggest milestones were 8 - 9 meetings per week off of a 4% meeting conversion rate (we aim for 3% typically) with potential customers, and closing a $2.4M deal within 9 months, which allowed us to double the client’s average deal size as they refined the product, their customer success processes, and their product/market fit.

Case Study: Enterprise AI

We focused on filling the top of the funnel with an account-based approach to average ~8-12 meetings per week. Earlier in the year, Amazon & Microsoft had entered their space and they hired us to help them shift their focus from large enterprise to SMB.

Case Study: Strategic Playbook

We set up what we call is a 'Challenger' method of lead generation and direct selling for a B2B SaaS platform, which resulted in a 12x increase in meetings per month (they were booking ~3 meetings per month, we were booking ~36 meetings per month in steady state). The process included the development of the messaging, lead lists, sales deck, case studies, buying guides and other supporting materials to control the sale. They have around a 10% deal closure rate on a $60k per year average deal size SaaS product.

Meet Our Leadership Team

Our people are tried and true, results-oriented, and pressure-tested with multiple exits under their belts. Their network and expertise spans across tens of sectors and in markets around the world and they are regular speakers, teachers, and mentors at events and programs like Techstars, ERA, Starta Accelerator, General Assembly, and many more.

Our Co-Founder, Matt Listro, was a VP @ Crowdtap (now Suzy). As Crowdtap’s first sales hire, he helped the business get to $25 million + in annual recurring revenue. Our other Co-Founder, Jessica Rubin, pioneered some of the first digital campaign strategies for the likes of CNN, Dove™, Yahoo, CVS, and many more.