Breville gives a coffee kick for Reborn to bring the company's digital strategy and creative to life

Australian kitchen brand Breville plans to take a new digital approach in 2012 with the launch of its latest Espresso machine.

With a mission to connect in new ways with their customers, Sydney agency Reborn has been appointed to bring their digital strategy and creative to life.

Says David Gubbin, Breville business manager beverage: "We were looking
for an agency that pushes innovation and fresh thinking and Reborn were
clearly the right fit. Our plans are to build our home Espresso offering
online in 2012/13 and we feel we have the perfect partner in Reborn to
start achieving some new goals."

Reborn has already commenced
work on Breville's digital strategy and creative approach with the aim
of launching their first big piece of work for the brand mid year.

Says David Easton, Reborn director: "We are excited at the opportunity
of working with such an innovative Australian brand and look forward to
realising a strategic and creative approach that gives the Breville
Espresso offering an extra kick."

Reborn expanded into Melbourne
earlier this year after being appointed the national digital agency for
L'Oréal Paris and has an expanding team of 37.