When you hear the word “creativity,” what do you think of next?If you are like many people, your mind immediately leaps to artistic endeavors like sculpture, drawing, music, or dance.

You may equate “creative” with “artistic”.You may believe that architects and designers are paid to be creative thinkers, but CEOs, lawyers, and doctors are not.Or you may feel that being creative is a fixed trait, like having brown eyes -either you’re born with creative genes, or you’re not.

We have come to see this set of misconceptions as “the creativity myth.” It is a myth that far too many people share. This book is about the opposite of that myth.

It is about what we call “creative confidence.” And at its foundation is the belief that we are all creative.

The truth is, we all have far more creative potential waiting to be tapped. - Tom Kelley & David Kelley, Creative Confidence, p. 1