Saturday, January 02, 2010

Justin Bieber at a signing at the Nintendo Store, New York City, Sept. 1, 2009. Photo: Kevin Aranibar

Teen heartthrob Justin Bieber is the subject of a good-sized article in the Sunday, Jan. 3rd edition of the New York Times. The article notes:"But as he takes his place in the venerable line of Leifs and Shauns who have ruled the Tiger Beat princedom, he is also a creature of this era: a talented boy discovered first by fans on YouTube, then cannily marketed to them through a fresh influx of studiedly raw videos on the Web site."

The Justin Bieber article notes how the R&B star Usher has taken Bieber, a native of Ontario, Canada, under his wing and is part of a team that includes a "swagger coach," a former assistant to Usher who advises Bieber in fashion, moves, and attitude.