Practical PPC and AdWords Optimizations : The Marketing Drive ep 18

Managing PPC campaigns on Google AdWords or Bing networks and now Facebook and Twitter is complex. Set it and forget it isn’t going to work in 2016, you’ll burn your budget and reduce your acquisition efforts.

In today’s Marketing Drive we’re talking about 10 AdWords PPC Optimizations we can do right now, today to optimize our budgets and increase conversions.

This episode of The Marketing Drive is great for PPC marketers or for business owners and marketing teams who hire PPC consultants or agencies.

Here’s what you’re going to get in episode 18 of The Marketing Drive:

10 practical AdWords optimizations you can use right now.

Checking in on your campaigns daily.

Break out your Ad Groups and Keyword Sets to be more targeted and specific by topic.