WWDC 2013: Apple Details New Pandora-Like "iTunes Radio"

Move over, Pandora--Apple's moving in. Apple announced its long-anticipated iTunes Radio for streaming music this morning (previously known as "iRadio" when mentioned along with its associated rumors), and you'll be able to find it in iOS 7's version of the Music app.

Essentially, if you know how to use Pandora, you know how to use iTunes Radio. The service works much the same, as it allows you to generate stations based on the artists you prefer and also lets you share your tastes over social networks. As with Pandora, you'll also find preset stations.

Apple said that iTunes Radio will be accessible through the Music app in iOS 7, through a future version of iTunes, and through Apple TV. Somewhat predictably, the free version will be supported by ads, while the subscription based service (powered by iTunes Match) will have no ads. iTunes Match's subscription currently is priced at $24.99 a year.

To the disappointment of several people in the audience, Apple announced that it'll only be available in the U.S. at first.