An estimated 92 million strong, the Millennial generation is the largest in U.S. history. As the first digital natives, they’re tech-savvy and socially connected. They’re also saddled with student loan debt — an average of approximately $21,000, according to the Federal Reserve.

From the busy business executive facilitating a meeting from a remote location, to a construction contractor accessing cloud-based document management software on a jobsite — mobile technology is everywhere. According to a Cisco report, it’s predicted that Wi-Fi and mobile-connected devices will account for 68 percent of all Internet traffic by 2017.

Think about those brands that you buy from again and again, maybe even on a daily basis. Do you grab your coffee from the same place every morning on your way to work? When you travel, do you book flights on the same airline? Or, maybe you always look to the same car manufacturer when you need to purchase a new vehicle.

There’s no such thing as free advertising. Or is there? A press release comes close. And you don’t have to have a Public Relations (PR) Department or a specialized degree to get the desired attention you are after. Find out the makings of a good press release and be on your way to some free publicity.