All three panelists stressed the importance of writing, and writing often. Student researchers sometimes forget that they are writers too. They need to publish papers, present at meetings, and apply for funding. To do this well requires storytelling skills that can be honed through blogging. Lee noticed that blogging improved her writing so much that her thesis advisor commented on how well her dissertation was written. This is partly why Kroll and Roca encourage students to blog as much as possible.

Also, “blogs are the great equalizers,” said Kroll, a professor at North Carolina Central University whose blog Take As Directed is part of PLoS Blogs. Nobel laureates can connect with high school scientists and vice versa. These conversations help communities to develop and facilitate a public consciousness about life in the lab, scientific ethics, new discoveries, and even what working toward a Ph.D. entails.

Lee, who writes for the “scientifically naive” on her blog The Urban Scientist (at Scientific American’s blog network), used social media “to demystify” writing a doctoral dissertation. She even streamed her thesis defense to an audience of about 200 people. For Lee, webcasting her defense was a “natural extension” to making the process of writing her thesis an open-access project. She kept a live word count on her blog to track her progress. People started following her and encouraged her to keep writing. She formed a community of science-interested individuals who became invested in her experience. This does not happen as easily with traditional, technical science publications, Roca said.

A blog can also facilitate communicating with people who share similar concerns and interests, which can be particularly beneficial for minority scientists. “They are about conversation and inclusiveness,” said Kroll.

Tweeting, which Roca described as microblogging, can be useful for spreading knowledge and making science more accessible. Following scientists or journalists who go to scientific meetings is a way to attend virtually and to see what different people think is important. In the end, social media is about outreach. It’s about informing and engaging people about science. After all, as Kroll said, “knowledge is meant to be shared”.

Daniela Hernandez, Ph.D., is a Freelance Science Writer and former 2011 AAAS Mass Media Fellow at the Los Angeles Times. She is currently enrolled in the Science Communications Program at the University of California at Santa Cruz. Follow her at @danielaphd. Any opinions expressed in this article are solely those of the author.