Doritos

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Transcript of Doritos

Doritos Five-Year Marketing Plan Company BackgroundFor 47, years Frito-Lay has provided Doritos, an alternative to the potato chip, targeting young adults and children Executive SummaryAchieve Marketing EnhancementPrimary Marketing Objective Company DescriptionOriginally named H.W. Lay & CompanyStarted by C.E. DoolinIn 1961, the Frito Company and the H.W. Lay Company emerged to become Frito-Lay Inc.