Bandier: April 2017 Campaign

For Bandier's April 2017 campaign, MATTE creative-directed and produced a campaign that celebrates the versatility of the Bandier wardrobe which transcends all fitness levels and athletic genres: climbing ropes, cycling, weight lifting and gymnastics.

Held inside an authentic New York gym, characterised by its exposed-brick walls and gritty steel interiors, the location pays homage to the Bandier girl's unapologetic attitude and determination for success. The gym is a natural habitat for the Bandier girl and the campaign provides a glimpse into that relationship — how iron sharpens iron