USA TODAY approves of the president's plan to create and distribute TV, radio and print ads promoting gun safety. The Editorial Board believes that these ads would save lives by reminding gun owners to store and handle firearms responsibly. What could possibly go wrong?

Millions of gun owners believe that the administration will use the public safety announcements (PSAs) as a launching pad for a campaign to make gun ownership socially unacceptable. Now where would they get that idea?

In 1995, then-U.S. Attorney Eric Holder called for an "informational campaign" to "change the way people think about guns ... in the way which we've changed our attitudes about cigarettes." Holder, who is now attorney general, asserted that the government needs to "brainwash people into thinking about guns in a vastly different way."

Aside from justifiable fears of an anti-gun bias, the ad campaign raises an important question: What business does the federal government have telling Americans what to eat, when to drink or how to store and handle their guns? What experience does the Obama administration have with civilian firearms — other than running guns to Mexican murderers?

Relying on the same people who brought us Operation Fast and Furious to keep politics out of gun safety ads is like asking Lindsay Lohan to teach Driver's Ed.

For example, a government PSA might depict a negligent discharge by a child (as per the recent tragedy in Kentucky) and then remind owners to "lock up their guns." That ad would create a false and dangerous sense of security. Just as children figure out how to raid a locked liquor cabinet, they can defeat a gun safe.

Real gun safety is a matter of ongoing, age-appropriate firearms education. Not only is the federal government incapable of providing this kind of comprehensive instruction, it's none of its business. Children's gun safety is a parent's responsibility. Period.

If Obama administration officials want to decrease the number of accidental firearms deaths among small children, they could arrange for the gun safety experts at the NRA to offer their time-tested Eddie Eagle GunSafe Program to all the nation's public schools.

They won't. They'd rather control the message on guns than save young lives, once again proving that the Obama administration places politics above practical solutions.