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Question;true or falseWholesaling includes all the activities involved in selling products or services directly to final consumers for their personal, nonbusiness use.()Page Ref: 392Shopper marketing involves focusing the entire marketing process?from product and brand development to logistics, promotion, and merchandising?toward turning shoppers into buyers at the point of sale.()Page Ref: 374Department stores carry narrow product lines with deep assortments within those lines.()Page Ref: 375Self-service retailers serve customers who are willing to perform their own locate-compare-select process to save time or money.()Page Ref: 375Full-service stores usually carry more specialty goods for which customers need or want assistance or advice.()Page Ref: 375In recent years, convenience stores have redesigned their stores to closely focus on serving their primary target market made up of young, blue-collar men.()Page Ref: 377Superstores are much larger than regular supermarkets and offer a large assortment of routinely purchased food products, nonfood items, and services.()Page Ref: 377Supermarkets sell a limited selection of goods at deep discounts to consumers who pay membership fees.()Page Ref: 376Supermarkets are located near residential areas and are open long hours, seven days a week, they carry a limited line of high-turnover goods.()Page Ref: 376Category killers are giant specialty stores that carry a very deep assortment of a particular line.()Page Ref: 377Off-price retailers pay regular wholesale prices for their merchandise but maintain low prices by accepting lower margins and selling higher volume.()Page Ref: 378A discount store buys at less-than-regular wholesale prices and charges consumers less than retail.()Page Ref: 378Independent off-price retailers either are independently owned and run or are divisions of larger retail corporations.()Page Ref: 378Corporate chains are two or more outlets that are commonly owned and controlled.()Page Ref: 379A voluntary chain is a wholesaler-sponsored group of independent retailers that engages in group buying and common merchandising.()Page Ref: 379In a retailer cooperative, independent retailers band together to set up a jointly owned, central wholesale operation and conduct joint merchandising and promotion efforts.()Page Ref: 379Retailers first must position themselves in a market and then decide how they will define the target customers in these markets.()Page Ref: 381A neighborhood shopping center has from 50 to more than 100 stores.()Page Ref: 385A community shopping center contains between 15 and 50 retail stores.()Page Ref: 385Power centers tend to be smaller than lifestyle centers.()Page Ref: 386The life cycle of new retail forms is getting longer.()Page Ref: 387Retail convergence means lower competition for retailers and lower difficulty in differentiating the product assortments of different types of retailers.()Page Ref: 387Megaretailers have shifted the balance of power between retailers and producers, giving retailers more power.()Page Ref: 388Many shoppers now check out merchandise online and then buy it at brick-and-mortar stores. This process is called showrooming. ()Page Ref: 388Green retailing yields both top- and bottom-line benefits. ()Page Ref: 391

Paper#52732 | Written in 18-Jul-2015

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