On the other end of the spectrum, only one artist got a negative overall score. About a third of British Columbians (34%) say they like Justin Bieber, but more than half (58%) say they dislike him, earning the artist a momentum score of -24.

At least a quarter of British Columbians say they dislike Celine Dion (28%), Nickelback (27%) and Avril Lavigne (25%).

Generational divide

The same poll also found a generational divide in music-listening habits in B.C.

Two-in-five have listened to a music streaming service in the past month, including 72 per cent of those aged 18-34. However, two-thirds of those aged 55 and over have never tried one.

Meanwhile, 29 per cent of British Columbians have downloaded a song from the Internet over the past month, including 38 per cent of those aged 35-54.

In addition, two thirds have watched a music video on YouTube or a similar website within the past month, including 83 per cent of those aged 18-34.

Almost half of British Columbians (48%) say they have not bought an entire music album (either online or at a store) in the past year.

“Younger British Columbians have developed a taste for on-demand music that is not present in their older counterparts,” Insights West vice-president Mario Canseco said. “Millennials have definitely embraced streaming services and are also relying on YouTube as a personal video jukebox.”

More than one-in-four British Columbians admit that they have vinyl LP records (29 per cent) or cassette tapes (26 per cent) at home that they sometimes listen to.

Also, practically four-in-five residents (78 per cent) have music CDs at home that have not been transferred onto a computer or MP3 player.