This great read reinforces the principle to plan your work, work your plan and remain consistent. The STP concept is genius. Not only does the author tell you what you should be doing, but goes into detail with a myriad of buyer/seller scenarios, sharing exactly how to do it! It’s a must read for new agents and also reminds those of us who have been in the business for years to stay consistent and not to give up on marketing processes before they have a chance to work. I’m now reading it for the second time! I love people who “color outside the lines” and Dan certainly uses that concept!

Cindy

March 15th, 2017

Just got the book, so far it’s great. I’m new to the industry so I haven’t been in most of these situations yet but my brokerage hasn’t been super hands on in training so this is great knowledge to have. I also watch Dan’s ask the real estate agent videos online and they’ve helped me sound way more informed while communicating with my prospects and clients.

Caitlin

April 29th, 2017

Dan’s story demonstrates that committed implementation of solid fundamentals can put you on top, every time. His rookie success would be unbelievable in a work of fiction, but as a factual narrative, backed up by verifiable stats, it’s truly inspiring. Lots of people advocate common sense, resolute ethics and hard work; hardly anyone offers such a detailed picture of how that can all come together. This is enormously valuable for anyone working in real estate. I’d also recommend it for anyone interested in business, or anyone with plans to buy or sell a home.

Amazon User

September 1st, 2017

If you listen to the thread running through all his stories, you hear an intelligent agent who solved problems. Have a buyer but no inventory? He went the extra steps and found a seller. He parlayed buyers into sellers and sellers into buyers. Even after his client had agreed to a price, he saved them another $5000. THAT will get clients singing your praises! By advertising his successes, he got more sellers (and buyers). Very clever at finding solutions that help his clients, and ultimately, himself in the bargain. I couldn’t recommend more highly to new agents and also to non-novices looking to grow. It’s literally a “how to do it” book. Just follow the examples and grow!