Charter Management

Charter Management

An approach that marries best-in-class yacht marketing with West Nautical’s trademark service and specialist expertise

We keep our fleet of represented yachts purposefully small, so our team is able to dedicate much more time on individual yacht marketing than many traditional yacht brokerages. Our approach is to expertly build yacht brands, define the market niche, and maximise promotion so that yachts are ever present in the marketplace.

Ultimately, our mandate and responsibility is to manage the charter booking process on behalf of the owner, with the aim of maximising net income, control operational costs, and properly negotiate charter contracts. This is where our specialist expertise shines and our considerable knowledge and judgement ensures yachts are represented in a competitive manner, commercially effective and legally sound, whilst respecting the personal requirements and instructions of the owner.

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