Blog

First of all, welcome back! Here’s hoping your Christmas break was filled with love and food in equal measure!

Now that we’ve got that out the way, imagine this: you or someone in your organisation has done something silly online, and the reputation of your brand is being dragged through the mud. What a way to start 2018!

Even if this hasn’t happened, in today’s online society so ready to burst with outrage, there’s every chance that one small misstep will be picked up on and spread like wildfire, something that can prove fatal for many businesses.

The best defence against a bad online reputation is, of course, having a great product or service and supporting it with fantastic customer service. Even then, one disgruntled customer can easily create a Tweet or a review that can begin snowballing.

So, in case things go totally wrong, here are a few things you can do to repair your online reputation.

Keep Your Eyes Peeled

Google your company, your product or your staff and see what kind of results come back. Set Google Alerts to notify you the second your company is spoken about online. Ensure there’s someone within your organisation who’s on top of reviewing your social media and responding to queries, comments and reviews, and give that person the authority to make certain decisions and offer possible incentives to satisfy disgruntled customers.

Sorry Seems To Be The Hardest Word

Hell hath no fury like a customer scorned. If your company or someone who works for you was the one in the wrong, it’s in your best interest to sincerely apologise and try to make things right. Post your apology on your website and all of your social media, so everyone can see your side of the story.

You Stay Classy San Diego

If someone throws a cheap shot, you’ll want to throw one back sure, but this is a strategy that won’t get you very far. Always take the high road and stress that you adhere to your values, and those same values are keeping your customers happy. Never, ever respond with venom. It’s not a good look.

In Case Of Emergency, Break Glass

The worst time to try and implement a PR reparation strategy is in the midst of things going wrong. Have a plan in place already that can be rolled out the second a negative buzz is created. Designate a public face for the company, and know every step you’re going to take before you take it.

Smile And Wave Boys

Negativity shouldn’t be the only thing people find when researching you online. Make sure you present and promote all the positives you’ve achieved thus far, strive to have a steady stream of good news that’ll outweigh the bad. Continue to build, establish and then maintain a strong online presence that’ll be most needed when the bad news hits.

SEOh You Didn’t Know?

Be on top of what keywords might be used by people searching for your company and the negative incident that occurred. Make sure your positives include the same type of wording so they appear in the search results, this could be as simple as your company name plus “reviews” or “complaints”. Be vigilant and proactive, not reactive. SEM Rush is a great tool that organises these keywords for you.

Get Rid Of Links That Stink

It can prove long and arduous, but if you do find information that’s defamatory, incorrect or slanderous, you’re in your rights as a business owner to contact the host sites and ask them to remove the information with proof of your claim. This is, however, a whole different matter if you’ve gone viral.

Call Some Back-Up

If things have gone so far south that you can no longer repair it yourself, you may need to bring in a reputation management company or PR firm to help minimise the damage going forward. These companies can assist you with things like crisis response, strategic PR and brand preservation. Research the most trusted PR firms in your area and contact them as soon as you feel it pertinent.

So, in summary, the best online reputation repair strategies are persistence, planning and positivity. You can hope for smooth sailing, but you never know when there’s a storm around the corner, so be ready at all times.

Still not big enough to worry about an ‘online reputation’? Well, we can get you there! Call SponsoredLinX on 1300 859 600 today and start growing your business on the net!

Recent posts

Many businesses today are still failing to reap the full benefits of an online profile. Expanding your reach and assisting you with driving more qualified traffic to your website, social media marketing is a vital tool in a well-structured business plan. To succeed in the ever-changing world wide web, we’ve compiled a list of essentialRead More

Is an effective marketing campaign amongst your list of new year’s resolutions? Then we suggest delving into the world of content and keeping an eye on any content marketing trends that may arise throughout the year. Content assists marketers and business owners to establish themselves as thought leaders and can also be used to betterRead More

Live video is the perfect way to showcase your brand to your audience and presents you with the unique opportunity to differentiate yourself with your competitors. With Facebook and Instagram making the world of live streaming more accessible, you can’t ignore the opportunity. Today, we’ve got a how-to guide to break down why you shouldRead More

We’re surrounded by world-renowned brands like Amazon, Starbucks, Samsung and the like so often, we sometimes forget there are millions of small businesses in Australia and New Zealand that create two-thirds of our jobs. SponsoredLinX has grown by expanding said businesses, often by taking a leaf out of these giant brand’s handbooks. Being inspired byRead More

With so many recent technological advances we’ve witnessed a huge shift in consumer shopping habits. This has, in turn, resulted in the creation of new online businesses, but despite their propagation, there will always be space for the traditional brick and mortar retailer. With that said, however, the offline retailer still needs to stick withRead More

Upcoming Events

Optimise Magazine

It's time to check-in on how your business is travelling and considerany changes you may need to implement now before heading into a new financialyear! And what better wayto do so than with our latest issue of Optimise? Jam-packed with tips,tricks and helpful advice, this issue will give you plenty of business insightno matter your industry!Read More

Recent Articles

Many businesses today are still failing to reap the full benefits of an online profile. Expanding your reach and assisting you with driving more qualified traffic to your website, social media marketing is a vital tool in a well-structured business plan. To succeed in the ever-changing world wide web, we’ve compiled a list of essentialRead More

Is an effective marketing campaign amongst your list of new year’s resolutions? Then we suggest delving into the world of content and keeping an eye on any content marketing trends that may arise throughout the year. Content assists marketers and business owners to establish themselves as thought leaders and can also be used to betterRead More