Tag Archives: You Tube

These days, more and more brands are incorporating YouTube into their online advertising and marketing strategies. But if you’re new to advertising on YouTube, it can be tough figuring out how it works and where to get started. We spoke with Michael Lanz, Industry Director, Social & Information at Google, and Jane Barrett, Director of Marketing and Communications at Zoosk, to glean some insight into the benefits of brand advertising on YouTube, as well as some tips on how to get started. Continue reading →

In today’s “Bloomberg Big Number,” Bloomberg’s Betty Liu reports that Korean rapper Psy shattered viewing records on You Tube, tallying 20 million hits in the first 24 hours after the video was released and a total of 53 million views so far for his new video “Gentleman.”. She speaks on Bloomberg Television’s “In The Loop.”

Bored at work? Want to watch some videos that went viral on YouTube that you might have missed? Sit back, relax, and start searching YouTube for these killer videos that you’ll want to watch over and over again. Continue reading →

Less than six months after its July 15 release, “Gangnam Style” reached 1 billion views on YouTube and became the platform’s most-watched clip ever in late November. Social media managers for big brands across the world latched onto the Korean electronica dance hit’s international success, infusing their Facebook marketing with their own takes on the song’s video. Intel gained the most Facebook engagement, shows data shared first with Mashable from social media analysis company Unmetric. Intel’s Facebook photo post — featuring a man in an Intel shirt doing the “Gangnam Style” dance in a horse stable — has more than 500,000 Likes, 40,000 shares and 13,000 comments since Sept. 15.

Ok ok, maybe it’s a little bit late to post a graphic about this topic, or maybe not!… The breaking news with Psy and its Gangnam Style is that right now it’s the most viewed video in YouTube hIstory with 845,851,259 -and counting- of views (as of Thursday afternoon) since its publication in July 15. Something like 7 and 10 million times every day. Lets face it, right now, you must have been living under a rock if you haven’t listened at least the word “Gangnam”. But, if against the probabilities, you still don’t know this cheesy dance or in which part of the chorus goes each step, here’s a quick guide to get on fire in the dance floors. Enjoy 🙂 Designed by: Hugo A. Sanchez

We all remember the cliques that made up high school — the jocks, the brains, the cheerleaders and the marching band. Each had their own interests and personalities that set them apart.

So let’s just call social media the high school of the Internet.

With Pinterest, LinkedIn, Yelp, Instagram, Facebook, Twitter and dozens more, this high school has plenty of cliques to fight over lunchroom real estate.

Web design company Wix took a look at each social network and found out which sites were the popular gang and which ones were the high school gossips. They found that social media stereotypes were built on what we all were sharing.

Wix dubbed Facebook the high school quarterback because of the site’s reputation for instigating cyberbullying — In 2012, 52% of students reported being bullied on the site. And in 2011, the percentage of students who Liked “drugs” was up dramatically.

In no surprise, YouTube was the drama enthusiast, but Wix also said that YouTube isn’t rolling in dough. Though Google+ has its share of money, being called the “rich kid.” But Google+ isn’t so popular, according to Wix — 30% of people who write a post on the site never return to write a second one.

And in every school, there’s the “flirt.” Wix says Instagram takes that role, mostly because of the amount of semi-nude pics and “me” hashtags.

Check out the rest of the social media yearbook in the infographic below:

YouTube dethroned Facebook as the hottest tech brand in the social media world last week, according to data aggregator Starcount.

Another tech giant, Google, ranked third; its high placement is due to the many views on its YouTube channel, likely driven by the launch of the new Nexus lineup. Yahoo also had a good week, gaining three positions, thanks to almost 230,000 new Facebook fans.

Windows also benefited from the recent debut of its newest tablet, the Surface, which has received positive reviews.

Outside of the Top 10, Nintendo showed the biggest improvement, gaining 11 positions up to 39. The company’s rise can be attributed to a video for its new game, Paper Mario: Sticker Stars, which attracted more than 70,000 views in just four days.

For more, check out the chart below. What do you think of these results? Tell us in the comments.

Approximately 18% of the top 1,000 blogs on Tumblr are fashion-related, but on YouTube, less than 1% of the top 1,000 shows are about fashion.

That’s according to Tumblr CEO David Karp and OpenSlate Studios, which developed the infographic below based on data it has compiled about Google’s video network.

As the infographic illustrates, music and gaming dominate the ranks of popular channels on YouTube, accounting collectively for 45% of the 1,000 most-viewed. Comedy (14%), entertainment (13%), and How-to & Style (7%) round out the top five categories.

Interestingly, nearly a quarter of the 100 original content channels YouTube has funded are in the top 1,000, suggesting that the program is enjoying at least a moderate level of success. In fact, the company just announced that it is investing $200 million more in the project, expanding the number of original channels to 150. One show, Everyday Health’s Recipe Rehab, has been picked up by ABC.

What’s perhaps most impressive is the amount of revenue these channels bring in: The top 1,000 channels generate an average of $23,000 each month from YouTube ads alone. That’s not including the many sponsorships and product endorsements channel managers sign themselves.

Google is expanding its New York Fashion Week offerings this season. In addition to streaming 30 shows live on YouTube, a 17% increase from last year, the tech giant is also partnering with brands to bring on-the-spot Fashion Week coverage to Google+.

Beginning at 1:15 p.m. ET Friday, Teen Vogue beauty director Eva Chen will be hosting a Google Hangout on startup Lyst’s Google+ page before fashion designer Rebecca Minkoff’s show at Lincoln Center. Between four and five people, all pre-screened, will be invited into the Hangout to pose questions to backstage makeup and hair artists as well as Minkoff herself. Chen will moderate and also ask questions e-mailed in to editor@lyst.com ahead of time.

Since the Wi-Fi is notoriously bad at Lincoln Center, Lyst will be using an Ethernet connection from IMG to host the Hangout. Google staffers will be on-hand to help with technical support, a Lyst spokesperson said.

Beyond the live Hangouts, Lucky Magazine editors and outside contributors will be uploading images to a live slideshow on its Google+ Page, and Vogue Paris is creating and sharing short, animated GIFs from Fashion’s Night Out on its page.

Whether on Google+, Facebook, Twitter, Tumblr, YouTube, Instagram or Pinterest, you’ll be hard-pressed to avoid references to New York Fashion Week from now until next Thursday. For a complete guide to following the week’s events online, click here.

You’re probably at least somewhat familiar by now with “Gangnam Style,” the baroque and bizarre Korean music video that’s become a viral mega-hit on YouTube and been viewed more than 100 million times since July 15. If not, here’s a quick recap: PSY, a rapper-singer type, emotes and dances around for some four minutes to an aggressively hypnotic techno track while surrounded at different times by horses, beautiful women, a carousel, commuters and old people.

(The video is so out there you’re probably better off just watching for yourself here. And if that’s not enough, here’s a parody starring a giant duck.)

But while “Gangnam Style” does possess an undeniable odd appeal, most people probably aren’t familiar with the video beyond its visceral assault on the ears and eyes. This infographic is here to help. Put together by the British design firm Neo Mammalian Studios, it breaks down the “Gangnam Style” phenomenon and the video’s social reach.

In addition to having surpassed 100 million views on YouTube, the video has been tweeted more than 780,000 times and received over 260,000 Facebook Likes. The 34-year-old PSY now leads pop superstars Justin Bieber and Carly Rae Jepsen atop the list of YouTube’s current most popular music videos.

But “Gangnam Style” also has some deeper meaning that most stupified YouTube viewers are probably unaware of. The title refers to the affluent Gangnam district of Seoul, South Korea, and is meant to poke fun at the area’s outsized influence.

More than 150 million people view videos online every year, most of them eager to hear your business’s pitch if you create and market your video effectively. Online videos nowadays have become a popular source for sharing information. YouTube, from Google, is the largest and the most popular video sharing website on the internet. Millions of people watch YouTube Videos everyday and share it on Face Book or Twitter every minute. Online videos will soon be able to attract 90% of the online traffic. “Go Viral with Video” With the people across the world moving online, now is the time to optimize your videos on web.

The Olympics are over, and whether you were watching or not, you probably couldn’t avoid their sponsors’ ads.

Unmetric, a service that tracks brands’ online presence, collected data leading up to the Games to see how sponsors stacked up against each other.

“The Olympics represent the grandest stage in all of sports, bringing together the greatest athletes from around the world. This grandness and competition is mirrored by the brands sponsoring the event in their efforts on social media,” says Unmetric CEO, Lux Narayan. “Within this competitive landscape, brands are doing their best to become the business equivalent of Michael Phelps. This report looks deep inside their efforts to decipher who’s actually winning on Facebook, Twitter and YouTube.”

Coca-Cola took the lead across all networks in numbers, though McDonald’s followed close behind. The fast food chain also responded to fans more quickly than all other sponsors. Watch company Omega lacked the numbers of its competitors, but compensated by posting more engaging content. On the other hand, Panasonic consistently fell behind in most categories.

Overall, Coca-Cola reigned supreme in both numbers and engagement; this is largely due to their Move to the Beat campaign, which allowed fans to upload homemade music videos. Other sponsors lacked similar integrated campaigns.

Understanding different aspects of social media could be an intricate task. Considering all the major platforms – Facebook, Twitter, YouTube, Google + and others – marketing your brand socially requires a comprehensive approach; much more than just understanding one platform or one metric. Because social media involves a great deal of human interaction in its entire complexity, aggregating results to just one digit would be grossly inaccurate and frankly impossible. That is why many of our customers have already decided to use a dashboard which includes multiple metrics for measuring each of these social networks and different aspects of their performance.

In social, you need to measure different things:

Fan growth, posts from you, your fans interactions (At Socialbakers we refer to this as Engagement), your users’ wall posts, and the speed of your response determine your social success. Since all of the above metrics are public, you can and more importantly shoud analyze these metrics for your competitors as well. Social media conversations (and logically marcomms) take place in an open environment, and learning form successes (and failures) of your direct or indirect competition, is something that just works to improve your engagement and fine-tune your social marketing tactics! Additionally, there are metrics that are strictly platforms based, like Facebook Insights, which for example include “reach” or “talking fans”.

The best metric for benchmarking: Engagement Rate

We at Socialbakers believe and our clients’ successes stand as proof that the best way to compare social performance is to analyze Engagement Rates. The beauty of this calculation is that it can be applied for any social network that uses public data, such as Twitter and Google +! The formulas for average Engagement Rates are:

It’s true that Average Post Engagement Rates can range from 0.01% to 1%, but people keep forgetting thats the people interacting, and that its for every post. If 1% of people interact with EVERY one of your posts, that means a majority of your fans have seen it. So it’s the exact reason why Engagement Rate is a metric worth monitoring!