Problem: Our blog content doesn’t perform as well as photo or video shares on Facebook, both in terms of reach and engagement.

Solution: I set up Facebook Instant Articles to work with our Sovereign blog. This included writing custom transformer code to ensure that our rich media on WordPress displayed correctly.

Outcome: Instant articles load 10 times faster than standard mobile web articles, are read 20% more and are 70% less likely to be abandoned. The fast, immersive reading experience inspires people to share Instant Articles 30% more often than mobile web articles.