Best Desktop Email App – ConvertKit Email Marketing Review – 2019

Introduction Best Desktop Email App

Email marketing is indeed crucial For any small company to get appropriate. Best Desktop Email App

And for good reason. Implemented Correctly, it will certainly become the main tool in your business for creating relationships and making sales.

In accordance with Capterra, the Average yield on $1 spent on email advertising is $44.25!

This Is the Reason You should take your Time and invest in a good email marketing program for your business.

If you are a blogger, the Consensus autoresponder of selection was Aweber or even MailChimp. Subscribe to some email list, and there was a good chance they had been using one of those two.

For Quite a While, the standard Characteristic set of Aweber worked perfectly fine. All entrepreneurs needed it to do was send out emails and integrate with their favourite tools like LeadPages and Click Funnels.

Nowadays however, email marketing automation has Become increasingly more significant.

By Way of Example, Infusionsoft used To be the go-to service for unsigned bloggers and businesses wanting more advanced email automation capabilities.

The problem with Infusionsoft Though is the fact that it is a hugely complicated system to learn. Couple that with a hefty price tag along with a first setup cost put it out of reach for most bloggers.

However, things are changing for the Better and ConvertKit has emerged among the very popular email services that may provide advertising automations without the huge cost.

ConvertKit Disadvantages

– Can’t create super innovative marketing automations.

– Limited customization of kinds.

– Difficult to use email templates.

– Split testing restricted to subject lines only.

– Does not work well for live events or webinars.

– No free trial.

ConvertKit Advantages

– Slick, intuitive interface.

– Works great with adding content updates to your site.

– Tag-based (versus list based like MailChimp)

– Really fine visual automation editor.

– They don’t charge you for duplicate subscribers.

– Could add Publish content using tags in emails.

– Easily auto darkening broadcasts into un-opens.

– Automatic double opt-in for direct magnets.

– 365 days a year, 24 hours a day service through live chat and email.

Description of ConvertKit

ConvertKit is an email Service provider that’s specifically marketed towards bloggers, podcasters, and other companies that are building audiences.

It had been started by Nathan Barry who had been a fan of, being a regular reader of the blog.

For a short moment, it was Rebranded to Seva, until they reverted back to ConvertKit.

What’s intriguing about ConvertKit is how crystalline Nathan is all about the whole procedure of taking ConvertKit from scratch to making $30k a month at 2015. Now in 2018, they have 19,500 active clients and doing over $1 million a month.

We’re essentially getting a front Row chair on his journey to creating a successful SaaS merchandise. It is pretty cool because we get to see about both the highs and the lows.

Even if you don’t end up using ConvertKit, his blog posts are always fascinating and I suggest giving Nathan a followup.Best Desktop Email App

What isn’t So great about ConvertKit

Bad Part #1: Restricted set of triggers/actions for advanced automations

Here are the triggers available on ConvertKit.

Compare that with ActiveCampaign.

This means you can’t really construct The exact same sort of complex automations you can in ActiveCampaign or Drip.

Additionally you won’t get advanced Attributes in ConvertKit such as page tracking and lead scoring.

And I miss having list management Activities like unsubscribing people so you can do regular list hygiene.

Bad Part #2: Limited A/B Testing

A/B testing is also a really important Attribute to have for almost any email services. Doing this regularly will help you better your conversion and open rates.

ConvertKit Permits You to split Test your subject lines such as this:

Which is helpful, for certain.

But there is no way to split test For things like delivery time, email body material, or automations.

Poor Part #3: maybe not a ton of customization options for templates and forms

I do like the types which ConvertKit provides. They’re clean and nice.

However, the form editor is quite Limited. Besides color, there is not much you can alter. For example, there’s no way to change the font for some one of the text.

Unless you are willing to add in Your own CSS.

This is not a big deal for me, as I use Thrive Leads for my forms. But for folks who do not utilize a third party tool, the lack of customization might be an issue.

Poor Part #4: No email templates

I do not personally send out email Newsletter type emails, so this is not so big a deal to me personally.

However, I know some businesses do need This, which is why MailChimp remains common.

ConvertKit includes a couple of email Templates, but the process of using them is quite tedious. You will need to muck about with HTML and CSS which not everybody wishes to do.

So you’ll want to Appear elsewhere If that is exactly what you want.

Some of The Best Attributes

Cool Characteristic #1: Seamless Visual Automation Editor

I really like the ConvertKit’s Visual automation editor. It’s a joy to use, especially when you compare it to a number of the additional automation editors out there.

Let’s say one of the steps in Your automation is sending an email. With other services, editing the email will take you out of this automation editor and into another email editor page. This can cause you to lose context of what you were doing.

With ConvertKit, what’s Done within the automation editor itself. So clicking on an email step will allow you to edit it inline. And it is also possible to edit your forms in the same way.

It’s a Fantastic experience and it Sets additional automation editors to pity.

Cool Characteristic #2: Simple Segmentation within mails

Another Helpful feature is ConvertKit’s ability to segment individual mails with conditional tags.

So let’s say you wanted to make A single email to a list, but include a bonus voucher to your VIP customers. You can do that in ConvertKit like this:

Pretty cool, right?

The syntax might look somewhat Odd to non-techies and you may have a hard time remembering what to type when you go to use it.

To help with this, you can click On the Personalize menu in the editor toolbar and click on the Subscriber’s tags menu item. ConvertKit will then insert the right code snippet template directly to your email.

All you need to do is change to Your tag, and update the content for both branches.

Cool Characteristic #3: Automobile resend broadcasts to un-opens

Every time you send out a Broadcast email, a certain percentage of people won’t open it. Hubspot says advertising and marketing emails only get 25% email open rates.

Maybe you didn’t write a good Headline, or else they were too busy in the time to have a look.

ConvertKit has a neat feature Where you can resend your broadcast to the people who didn’t open it the first time.

This can be found in stats page, Where you’ll see a button named Resend to Unopens.

Pressing it will allow you to Re-send your email again, where you’re able to make modifications to your Subject Line should you desire.

I love this because you are able to Boost the eyeballs you get for every single broadcast you ship out.

Cool Characteristic #4: Lead Magnet Double Opt-in

There are debates everywhere About if you should use double opt-in vs individual opt-in.

The main Reason you need Double opt-in is the fact that it will enhance your email listing quality. Nevertheless, the principal argument against is that the extra measure will hurt your conversions.

All this is accurate.

However, if you’re using lead Magnets, subsequently ConvertKit can handle double opt-in for you automatically like this.

After the user clicks the downloading Button to get their lead magnetthey are automatically chosen. So you have the best of both worlds! Best Desktop Email App

Details of ConvertKit

ConvertKit consists of 5 major building blocks. Let us take a glance at each.

Types

Forms are the way you get subscribers Into your accounts. ConvertKit allows you to create both kinds and landing pages.

Forms can be embedded on any page Of your website, or through a typical modal popup. Landing pages are its very own dedicated page hosted on ConvertKit’s servers or your site with a WordPress plugin.

There are 3 main styles to select From for routine types. Full, Minimal, and Clean.

As Stated above, the kind Editor doesn’t give you many customization options, although the built-in fashions have a great clean look .

Landing pages also only have 3 Styles to select from and the exact same limited customization choices.

Automations

To tie everything together, let’s Discuss ConvertKit’s automations.

In ConvertKit, subscribers can Enter an automation in 4 different ways.

Through a form, getting labeled, Having a custom area upgraded, or by a buy.

From there, you can add an occasion, Action or Condition.

Actions would be the easiest to understand. The most common actions are adding a subscriber to one of your email sequences, add or remove a tag, setting a customized area, or introducing a delay.

Requirements Allow You to branch your Automation based on a tag or custom field.

So you could use branching to Have your VIP clients return one path and your non-VIPs go down a separate path similar to this:

Finally, you have Events, which pull your contributor Forward to another step in the automation once an event happens.

Let’s say one of the readers Is on day 2 of your 5 part email sequence, which will be trying to get them to purchase your product.

You can add an event to your Automation utilizing the Insert tag occasion. If on day 2, the subscriber buys your product (and you tag them as a customer), it is going to pull them out of the current email sequence they were in.

That is useful as you won’t Annoy them with the previous 3 mails on your sequence (by asking them to purchase ) since they are presently a customer of yours.

ConvertKit’s automation editor is Extremely fast and easy to use. As mentioned previously, I really like the capability to edit emails and forms directly within the editor itself.

It makes for a much better Experience when creating new automations.

Broadcasts

Sending one-way mails in ConvertKit is simple.

Since there are no lists in ConvertKit, whenever you send a broadcast email you’ll want to use their filter mechanism to target who you will be sending your broadcast to.

You will most often use the Subscribed to filter where you Can segment your air to specific forms, tags, strings or merchandise.

The email editor is just your Standard HTML email editor, using a couple extra choices. Click on the A/B button near the subject line and you can initiate a split evaluation between a few different headlines.

The personalization button can be Used to enter in merge tags into your email or to use the in-email tag segmentation I spoke about above.{ Best Desktop Email App

Sequences

Sequences are at which you can Create a series of emails that get delivered to your readers in a predefined calendar of your choice.

On the left, you’ll see all the Emails in your series along with when they’ll be routed out. You can drag mails around on the left to rapidly change the order they are sent.

On the right, you’ll see exactly the same Email editor since you get for Broadcasts. So the same characteristics apply, except you can not split test subject lines .

Subscribers

Contrary to MailChimp or Aweber, ConvertKit is tag rather than list based. This usually means that you have a single database of subscribers in your ConvertKit account.

To group subscribers together, You can use tags or create segments. With sections, you can do things such as developing a group of connections that subscribed before a certain date.

Or group readers by location Or any custom field you create.

ConvertKit also enables you to drill Down into any particular subscriber you have. You’re able to see things such as what sequences they are around, what emails you’ve sent , and if you’re performing e-commerce, what products they have purchased from you.

What Else Is there to understand?

How is Their service?

ConvertKit’s service is great from My experience. While there’s no telephone support like Aweber has, they provide email and live chat 365 days per year, 24 hours every day.

Email response time ranges from 2-3 hours in my experience. But live chat is usually pretty responsive.

Do they Have a busy community?

They’ve a Facebook group Called The ConvertKit Family. It currently has 6k members and averages approximately 6 articles a day.

It’s a good spot to get your Questions answered by other ConvertKit users.

What Integrations do they provide?

ConvertKit has a ton of third-party integrations. I now rely 86 at the time of this review, such as with tools like LeadPages, ClickFunnels, SamCart, and Shopify.

You can find the full listing Of ConvertKit integrations here.

How Great is ConvertKit for direct magnets?

ConvertKit is awesome for lead magnets. Not only can it host your lead magnets to you, the automatic double opt-in is a great feature.

How Good is ConvertKit for eCommerce?

ConvertKit is becoming quite a bit better when it comes to eCommerce. They just launched a brand new feature that’s going to permit you to track every purchase made by a subscriber.

Why is this cool is that you Can then begin automations according to a buy.

It is only working with Shopify and Teachable in The second, but that has a great deal of potential once they get things working with all e-commerce integrations.

Can it Handle live events or webinars?

To Manage live events and Webinars, you need to be able to send emails out at a particular time and date. It is normal for webinars to send multiple emails at particular times until it begins, for example 24 hours 8 hours 10 minutes earlier, etc..

ConvertKit can handle live events And webinars through broadcasts just. Which isn’t too convenient because then you need to schedule all of your mails manually.

It’d be preferable if ConvertKit gave you a way to send emails at a specific date and time. But that is currently not possible through sequences or automations.

Can they Have an affiliate program?

Yes, ConvertKit offers the Standard recurring commissions as part of its affiliate application. The affiliate program can be hosted on Ambassador.

Alexis is their affiliate Director, and she does a nice job of keeping you updated about the various promotions they are running.

Who’s Switching around to ConvertKit?

ConvertKit has been rising by Leaps and bounds, and I am reading about people switching to ConvertKit daily.

Listed below are a Couple of examples of Bloggers who have switched to ConvertKit in their old email support:

– Why I Switched To ConvertKit: The Unofficial Definitive Review

– Why I Switched From Aweber Into ConvertKit

– 10 Reasons Why I Switched From Aweber to ConvertKit

ConvertKit Vs MailChimp

MailChimp has a couple of Things going for it versus ConvertKit. It’s cheaper, and it’s better email templates.

Plus ConvertKit has tags that Gives you better flexibility for segmenting your subscribers. MailChimp is very much lacking there.

ConvertKit Vs Aweber

The only reason I would Urge Aweber versus ConvertKit is in case you’re purely doing affiliate marketing/CPA offers. Then, it might be harder to get acceptance on ConvertKit, and Aweber will be your very best bet.

Aweber can be slightly cheaper Than ConvertKit.

Otherwise, ConvertKit is better Than Aweber at pretty much everything else, such as automations.

ConvertKit Vs ActiveCampaign

This is a much harder comparison. ActiveCampaign is a great email marketing software, with a lot of features for power users. You can do more with its own automations, and it has better divide testing capacities.

Price wise, it is cheaper than ConvertKit at reduced subscriber levels, but it’s more expensive as you add an increasing number of contacts.

However, ConvertKit is easier to use, Using a nicer and crisper interface.

That one you should select depends On your organization requirements. Do you want something which just works for regular email marketing activities, without a ton of work? Then ConvertKit could make a great option.

But if you need more sophisticated or Complex automations, subsequently ActiveCampaign is the better thing to do.

Pricing

ConvertKit’s uses exactly the Exact Same tiered Pricing model as many other email services perform. Hence the price goes up the more readers you have.

When compared to its rivals, ConvertKit’s pricing comes out at the middle of the pack at lower subscriber levels.

However, as you get beyond 10,000 Subscribers and beyond, ConvertKit actually does not jump up as much in price as a number of the remainder.

Costs below are in case you cover Monthly, but if you pre-pay annual, you receive two months of service free.

ConvertKit does not normally Provide a free trial. But occasionally for different promotions, you may see them promoting a 30-day free trial.

I’ve never seen some ConvertKit Discounts. They do offer a nice 30-day money-back guarantee, however.Best Desktop Email App

Conclusion

When I originally wrote this ConvertKit inspection, it was an up and coming email marketing service.

But three years later, ConvertKit Has firmly established itself as one of the major players from the email marketing space.

Marketing automation is your Future for email. It can allow you to target your clients better, resulting in higher conversion and earnings.

What ConvertKit does is make Advertising automations truly accessible to non-techie men and women. Additionally, it provides you with a headache-free consumer experience.

While it may not be the Strongest email marketing software out there, it does not aim to be. You need to know it’s an email service that’s geared towards bloggers and other content creators.

Just Be Sure You understand its Limitations, and choose whether you are okay with it.