Keynote presentation at #CAI2015 conference

Paul Laughlin from Laughlin Consultancy was a keynote speaker at “Customer Analytics & Insights for Retail Financial Services 2015” (#CAI2015), organised by FC Business Intelligence, at the Radisson Blu Portman in London. His presentation provided a challenge to CMOs to move beyond budget envy or obsession with social engagement, to a credible focus on marketing profitability.

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The Laughlin Consultancy helps companies generate sustainable value from their customer insight, for example by growing their bottom line, improving customer retention and demonstrating to their regulator that they treat customers fairly.