Career

New Realm Brewing in Atlanta, Georgia, may be a new name on the craft brewing scene, but the leadership team are anything but rookies. Partners Carey Falcone, Bob Powers, and Mitch Steele have nearly a century of combined experience in beer and brewing.

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When they first decided to form New Realm Brewing seven years ago, they considered it a culmination of their life’s work. “For us, it wasn’t about hitting a revenue target, barrel output, etc. It was about creating something special and doing it differently – from our brewhouse to tiling the floors to the way we treat our employees,” says Falcone, President and co-founder. He and Powers had both come up through the ranks with major US beer companies, and were tired of the corporate culture. “In starting New Realm we didn’t have to change a culture, we created our own culture,” says Falcone.

“The best one that we’re looking at’’

Steele had brewed with a Krones system in his previous role as brewmaster for California-based Stone Brewing Co., which had installed a Steinecker brewing system at its Virginia brewery. “The quality of the equipment is top notch. The consistency of the processes is top notch. The engineering support that Krones has is amazing – much higher level than I’ve seen with a lot of other companies over my career,” says Steele. So when Falcone asked for his input on what brewhouse to select, Steele did not have to deliberate. “Carey asked me point blank: ‘What’s the best one that we’re looking at?’ And without hesitation I said, ‘a Steinecker brewhouse,’ and I stand true to that sentiment,” says Steele.

I felt like we have one of the best brewmasters in the world, so let’s put him on the best brewhouse in the world.

Carey Falkone

Krones delivered a complete brewery including the fermentation and storage cellar.

When Carey Falcone asked his partner Mitch Steele for his input on what brewhouse to select, he answered without any hesitation: ‘a Steinecker brewhouse’.

“The quality of the equipment is top notch. The consistency of the processes is top notch. The engineering support that Krones has is amazing.” Mitch Steele

To be precise, they opted for a MicroCube. The fully-automated system provides the quality and flexibility New Realm needed. With the Botec F1 process control system, recipes are automated and reproduced with consistent quality and accuracy.

It all gives New Realm Brewing a capacity of 20,000 barrels a year at full production, including the capability to keg, bottle, and can brews.

A reliable partner

In addition to meeting their technological and production demands, CJ Ptnicki, Director of Brewing Engineering, says Krones showed tremendous responsiveness and commitment to getting the job done right. “The guys who showed up for installation were very impressive. They really know their stuff, and they were committed to getting a solution in a timely manner,” he adds. Taking all things in consideration, when asked what was the best part of working with Krones, Putnicki noted the quality of service.

The best thing about Krones is the people – they are responsive, committed to going above and beyond.

CJ Ptnicki

“The guys who showed up for installation were very impressive." CJ Ptnicki

In addition to meeting their technological and production demands, Krones showed tremendous responsiveness and commitment to getting the job done right.

Falcone uses the word “partner” in describing his relationship with Krones. “Krones has been an amazing partner,” he says. “We were looking for a long-term partner, not just a one-time vendor. Krones, with its extensive experience and breadth of products and solutions, became the obvious choice for us.”

New Realm recently opened a second location in Virginia Beach, Virginia, at the site of the former Green Flash Brewery. Existing equipment there meets their needs for now, but Falcone says future expansion plans include Krones equipment.

Mitch Steele was attracted to the idea of starting something from the ground up, focusing on the concept of community in a thriving southeastern US metropolis like Atlanta.

“In starting New Realm we didn’t have to change a culture, we created our own culture.” Carey Falcone

New Realm Brewing is located on Atlanta's BeltLine, a 22 mile loop around the city centre. The brewery contains a main dining room, a bar, a rooftop patio, and a beer garden accommodating up to 400 guests with views directly into the brewery operation.