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B2C E-Commerce in Germany, Switzerland, and Austria continuing to rise

In its latest Central Europe B2C E-Commerce Report 2012, Hamburg-based
secondary market research company yStats.com analyzes current trends,
sales, shares, as well as leading product categories, Internet users,
online shoppers, and leading competitors in the B2C E-Commerce markets
in Germany, Switzerland, and Austria.

While B2C E-Commerce sales in Germany have grown at an increasing speed
in the years up to 2012, the pace of growth in both Austria and
Switzerland has slowed. The share of online shoppers on the population
was also higher in Germany in 2011, than in its two neighboring
countries.

Key Findings:

- In Germany in 2011, Internet pure players accounted for the highest
B2C E-Commerce sales, while M-Commerce was increasing in popularity.

- B2C E-Commerce sales in Germany and Switzerland increased by a
double-digit percentage figure in 2011, compared to 2010. In Austria,
B2C E-Commerce Sales are expected to reach a CAGR of nearly +10% between
2011 and 2016.

- Apparel, Textiles and Shoes was the most purchased online product
category in Germany in 2011, followed by Media, Picture, Sound. In
Switzerland, Travel & Hotel and Books & Magazines were the most
purchased online product categories by individuals in January 2012 and
in Austria, Clothing, Sports Goods was the most purchased online product
category in Q2 2012, followed by Holiday Accommodation and other Travel
Arrangements.

- In terms of online sales, Amazon.de was the leading online shop in
Germany in 2011, followed by Otto.de, while the leading online shops in
Switzerland were Swiss.com and Ricardo.ch. In Austria in 2010, Amazon.at
and Universal.at were able to generate the highest online sales.

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