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Overview

Women get stuck into Panini

(FIFA World) Monday 6 June 2011

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Women’s football fans who are eagerly awaiting the start of the FIFA Women’s World Cup™ will soon have a new way of filling the remaining days until kick-off after FIFA and branded licensee Panini announced the first-ever FIFA Women’s World Cup sticker album.

Collecting stickers in the build-up to the men’s FIFA World Cup™ has become a popular pastime for fans young and old ever since Panini launched its first album ahead of the 1970 edition of the event in Mexico, and now the world’s best female players are finally getting in on the action.

The album, which will go on sale in the host nation Germany on 6 June, will feature team-specific pages, with all sixteen countries competing in the tournament having their own page with 19 players. In addition to the team pages, other key FIFA Women’s World Cup items will be included in the album, such as Official Mascot Karla Kick, the Official Emblem, the Official Trophy and the official matchball.

When I was young I always used to collect stickers for the men’s World Cup albums.

Germany's Simone Laudehr

The announcement of this album signals yet another significant milestone in the development of women’s football. As the first-ever sticker album dedicated to female players, it is intended to reflect and build upon the growing profile of the women’s game.

“We are proud to be associated with such an exciting event, which attracts football fans irrespective of their age, gender or nationality,” Panini’s managing director of publishing Frank Zomerdijk told FIFA World. “We are convinced that the awareness and excitement surrounding the event will lead to considerable sales, and therefore see the FIFA Women’s World Cup 2011 sticker collection as an opportunity to continue our growth over the coming years.”

Perhaps the biggest excitement, however, can be seen among the female players themselves as they look forward to finally matching the men in the sticker stakes.

“When I was young I always used to collect stickers for the men’s World Cup albums,” recalls FIFA Women’s World Cup winner Simone Laudehr, who scored her country’s second goal in their 2-0 final victory over Brazil four years ago. “It’s just amazing to think that there will now be Panini photos of me and my team-mates. I can’t wait to start swapping them!”