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Slide1: hi-fidelity music obsessions
collecting is cool!: collecting is cool! ..founded 1980, now 25 going on 26 years old.. ..the first music magazine to recognise the older music market .. ..the worlds leading authority on rare and collectible records.. ..a legendary editor in chief, Alan Lewis.. ..plus, an ever expanding team of writers..
collecting is cool!: collecting is cool! ..50 years of music brought to life.. ..the broadest musical agenda.. ..all eras, all genres - punk to funk, pop to prog, psych to soul folk to film soundtracks - the lot.. ..not just Beatles/Stones/Elvis.. ..also 80’s, 90’s and 00’s: modern collectables.. ..eclectic and unsnobbish.. ..expanded news : 12 pages every issue including the biggest forthcoming releases section anywhere..
collecting is cool!: collecting is cool! ..expanded reviews : over 200 CD’s reviewed.. ..plus specialist columns for Soul, Reggae, Jazz, Acoustic, Club, Soundtracks etc.. ..biggest coverage of music DVD’s and books anywhere.. ..live reviews - 3 pages and around 20 gigs reviewed plus our gig guide.. ..plus label profiles, big name interviews, the web, auctions, TV ads, hottest collectables and loads more..
readers: readers 95%male
readers: readers their average age is.. .. the same age as Morrissey and AC/DC’s Angus Young Mojo is 38 and Uncut is 37 44
readers: readers
they own an average of..: they own an average of.. 2144 vinyl records
..and: ..and 1046cds
How does that compare?: How does that compare? ..the typical man owns an average of 178 albums.. ..and women 135 albums.. ..and one person in 10 owns 500 albums.. ..Record Collector readers own 3190 albums.. Source BPI
they  their Collector: they  their Collector ..50% of readers have been buying Record Collector for over 10 years.. ..58% spend between 1.5 and 3 hours reading the magazine.. ..while 30% spend over 3 hours..
they  their Collector: they  their Collector ..68% of readers bought between 10-12 issues of the magazine in the last 12 months.. ..100% of readers will buy it at least as often next year.. ..34% don’t regularly read any other music magazine..
retail therapy: retail therapy ..22% of readers spent over £350 on vinyl albums and singles in the last 12 months..
retail therapy : retail therapy ..54% of readers spent over £250 on CDs in the last 12 months..
retail therapy: retail therapy ..31% of readers spent over £500 on CDs in the last 12 months..
retail therapy: retail therapy in the last 12 months they bought music from.. High Street Retailers 87% Local Independent Specialist 56% Supermarkets 55% Traditional Mail Order 50% Record Fairs 47% Online 41% ..why? ..range, price, convenience.. knowledgeable staff, special offers and service all figured..
what defines a specialist retailer: what defines a specialist retailer 27% depth and range 23% knowledgable staff 20% unique product 18% price 13% shop layout
Best of’s, greatest hits and box sets: Best of’s, greatest hits and box sets ..73% of our readers buy Best Of’s and greatest hits albums.. ..an average of 7 in the past 12 months.. ..and they own an average of 19 box sets..
they listen to this..: they listen to this.. Bruce Springsteen Hawkwind Paul McCartney The Who The Rolling Stones Peter Gabriel Paul Weller Annie Lennox Rod Stewart The Hollies Prince Led Zeppelin Neil Young Steve Hackett The Beatles Elvis Presley David Bowie Spocks Beard Rainbow Madonna Bob Dylan Stiff Little Fingers Nine Below Zero Love Grateful Dead Elvis Costello Jimi Hendrix Dire Straits Kiss Yes Pink Floyd Brian Wilson Peter Green The Clash Sting Van Morrison Eric Clapton Gary Numan Thin Lizzy The Eagles Santana The Doors U2 Black Sabbath Pet Shop Boys The Smiths Nick Drake The Band Queen
..but they also listen to: ..but they also listen to The White Stripes Maria McKee Ladytron The Coral Idlewild Gillian Welch Calexico Libertines Flaming Lips The Strokes Coldplay Interpol The Jayhawks Porcupine Tree Moloko Radiohead Linkin Park The Darkness Oasis Norah Jones Beth Gibbons Kings Of Leon Ocean Colour Scene Foo Fighters Cerys Matthews Death In Vegas David Gray Red Hot Chili Peppers Alabama 3 Lemon Jelly Magnet The Vines The Thorns My Morning Jacket The Thrills Starsailor Belle And Sebastian Blur Lambchop Queens Of The Stone Age
live: live ..15% go to a gig once a week or more.. ..while a further 36% see live music at least once but up to three times a month.. ..only 3% never go to gigs any more..
cinema: cinema ..30% of readers go to the movies once a month or more.. ..while a further 38% go to the cinema between 6 and 12 times a year..
DVD’s: DVD’s ..68% of readers own a DVD player .. ..58% buy more music than non-music videos or DVDs, ..they bought an average of 9 music DVD’s in the last 12 months.. ..they own an average 26 music DVD’s.. ..“classic” live concerts were the most popular DVD releases (34%)..
Internet trading and downloading: Internet trading and downloading
Internet trading and downloading: Internet trading and downloading ..52% of readers trade on the net… ..19% have downloaded music from the internet.. ..has downloading been at the expense of buying the CD? ..24% said yes.. ..and 76% no..
summary: summary …a brand new look and feel.. .. from one of the most experienced music publishing teams in the UK.. ..but the same obsessive music fanatics.. ..who can’t pass a record store without buying something.. .. who still need a regular fix of live music.. .. and they don’t half buy some music DVD’s too.. ..Record Collector, as unique as its readers..

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