Google Advertising – Online Advertising Advice Directly from Google.

Google Advertising, including Google Display Advertising, and Google pay-per-click (PPC) advertising, all fall under the Google Engage for Agencies Program. On Tuesday, March 5, 2013, Bluetrain Inc. and one of its friends, Adster Creative, are hosting an exclusive glimpse into the future of Google advertising, presented as a “Google Engage Connect” event.

This is a chance to take a look at the world of online advertising, from Google’s point of view. Featuring the top marketing executive for the Americas, as well as the two top representatives from Google’s agency programs, it will be an enjoyable and informative session, with a great combination of Google, agency, and business-organization perspectives.

From Google’s letter to Bluetrain:

Google is broadcasting this invitation-only event to partner agencies, live from the Googleplex in Mountain View, California.

Speakers include Lisa Gevelber, Google’s VP for Americas Marketing, discussing how businesses like yours can grow in this digital age.

We’ll also have some delicious catering, so you won’t leave hungry.

We’ll have some giveaways to share with you, too.

This is event is brought to us and sponsored by Google’s Engage for Agencies program. Engage for Agencies is technically Google Advertising’s outreach program for the small-to-medium business (SMB) market. Having said that, some of what would be considered “medium” by global standards, would represent some of the biggest companies or organizations in our market here in Western Canada.

On the agenda: three of Google’s top executives in the Engage for Agencies and Google AdWords programs will talk about the future of online advertising from Google’s point of view. The Speakers and topics include:

Keeping Up With the Evolving Digital Landscape

Lisa Gevelber,

VP of Americas Marketing, Google

The world is changing. The evolution of technology is giving people the opportunity to do extraordinary things. We’ll share how Google is evolving alongside this changing world, in the way it thinks about its brand and its marketing.

The Zero Moment of Truth: Reaching Customers When It Matters

John Nicoletti,

Director of Agency Development, Google

Whether we’re shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy. We call this the Zero Moment of Truth, and we’ll share how this changes the way businesses reach their customers. We’ll talk about reaching the right customers when it matters, with the right message, using Google AdWords.

Working and Winning with an Agency: A Fireside Chat

Bickey Russell,

Head of Channel Managed Agencies, Google

We know small businesses can be hesitant about spending with an agency. We’ll communicate the importance of partnering with an online professional, how they should approach working with an agency, and what resources the Google agency team is providing agencies to help their clients succeed.

At Bluetrain, we’re proud to be a part of Google Engage. Many of our customers have had a great deal of success working with us in Google AdWords, the Google Display Network, and beyond. There’s no question that, whatever the future of online marketing is, Google will be playing a huge part in it.