Tom Ford Launching 2nd Men's Fragrance

Tom Ford beauty has flourished in the last seven years, and in fragrance, has become a FiFi award winning niche fragrance. What started as something so simple as a collaboration with Estee Lauder to an inital branding and building of the fragrance Black Orchid, Tom Ford is ready to introduce and launch his next men's fragrance.

Photo Courtesy: Tom Ford

Tom Ford Noir, will hit counters in October and is the designer's first signature men’s scent since 2009.Fabrizio Freda, president and chief executive officer of the Lauder company told WWD,“We see Tom Ford as a brand that can really help us shift the business model in fragrance toward the high end and toward great fragrance that includes high quality and high service.”