10 Must-know Social Media Marketing Tips and Tricks

If you’re not using social media as part of your marketing strategy, then you’re surely missing out on tons of business. Be proactive instead with these social media tips and tricks!

How do you know every effort you make to market your brand on social media works?

After all, social media is one of the most popular online platforms in the world, with more than 2.33 billion people worldwide registered on at least one social network. Its growth rate is fast, so it’s expected for the number of users to increase in the years to come.

If you’re a business who needs social media tips and tricks, you’ve come to the right place. It’s important to do this as soon as possible because it helps build your potential audience

awareness about your brand and company. Your ultimate goal to keep in mind is to get more people to go to your website, gain more followers on social media, and find more customers.

Are you ready to start? Here are 10 tips and tricks you should know:

Decide the Social Media Platforms You Need

If you haven’t started your social media marketing efforts yet, you need to choose at least two platforms to focus on. It’s better to do this than working on all platforms since it can stress you out. A lot of beginners make this mistake and quit without reaping any benefits.

The best way to know the most suited platform for your business is to check the success rates of other influencers in your industry. However, a safe choice is Facebook because it remains as the biggest social network in the world.

Optimize Your Social Media Pages

Upon choosing the social networks you’ll focus on, the next logical step is to do optimization efforts on your profiles. Doing so increases your conversion rates and boosts your SEO efforts. A good rule to follow is to use a brand logo, a good description, and a link to your website.

Make a Connection Between Your Website and Social Media Pages

When connecting your website to your social media profile, there are certain steps you need to follow. The procedures differ depending on each platform so it’s important to do it correctly.

Once connected, search engines now know your website and match them to your social media profiles in the results page.

Spice Up Your Website With Social Media Buttons

One of the best social media tips for businesses is to add social media buttons on your company’s website. That way, your visitors can share your content without difficulty. There are a lot of means and plugins that let you accomplish it. It only depends on which platforms you chose to focus on.

A general rule you should follow is to keep them above the fold. This increases their exposure to your visitors. Make sure that the buttons are large enough to get more clicks.

Find and Follow Your Industry’s Influencers

Before you consider getting more followers, ensure that you follow the industry influencers. While the chances of them following you back are zero, doing it has its own benefits. After all, social media platforms use this information to know if your business is in the same industry as the influencer you followed.

These influencers have important and useful information about your industry. Following them means learning new things that you can share with your followers as well.

Strike a Balance Between Your Followers and People You Follow

If you want a business tip of the day, balancing follower and following count matters the most when using Twitter, Google+, and Pinterest. The algorithms of these platforms use the ratio to formulate the pages to follow. Having a high ratio decreases your chances of obtaining new followers.

Share Content That Interest People

If you want creative ideas to ensure the success of your social media marketing campaign, make sure to keep your content interesting. The rule about content being king applies to social media as well. If you share useful content, it gets shared more and people become more inclined to visit your website as well.

An interesting content consists of text, images, and videos. You can share articles, stories, statistics, and motivational quotes as well. Don’t forget about hashtags since it makes your content easier to find.

Post on a Regular Basis

When starting social media accounts, businesses often ask the optimal number of posts per day. The answer varies depending on the platform you use. For example, business pages in Facebook need to post once or twice a day but no more than seven times on a weekly basis.

Twitter doesn’t have this problem because you get more exposure the more you tweet. Google+ business pages have no exact number, but posting often without overdoing it will yield positive results.

Always Follow Back

Most businesses forget that following back their followers is an important way to gain more social media popularity. Make it a point to view people who follow you on a daily basis and make a list of those worthy of following back. Neglecting this can cause some people to unfollow you.

Follow Social Media Rules

Social Media platforms offer a wide variety of rules to ensure that spammers get banned. On Twitter, you can only follow a limited number of people daily. Google+ and Facebook have similar rules as well.

What this means is that it can take you some time to amass thousands of followers. You can do this by being patient and following the rules. Don’t try anything shady like buying followers or tweets since it can get your account suspended.

With perseverance, you can create a social media profile that will stand out from the rest. This can help you become a trusted opportunity in your industry.

Learn More Social Media Tips and Tricks Today!

Social media marketing involves two steps: setting up your social media pages and using them to boost your marketing efforts. It’s important to make connections with the networks within your industry and follow the right people.

As long as you share interesting and relevant content, you can get more followers. Don’t forget to follow the rules and be patient. In time, these social media tips and tricks will help you grow and become a major industry influencer through social media.

Do you need more social media for business tips? Read more of our posts and stay informed, like this one discussing how social media evolved in recent years.