QUIET coziness, regulars sit in velvety chairs, with old music plays over the speakers and modern storefront display of Bread Factory Café entices customers to stop in to enjoy the warm smell of freshly brewed espresso and sweet pastries. Located along Victoria Parade, Bread Factory Café, serves coffee, espresso, tea, smoothies, sandwiches, as well as Philoppino and Italian food and many delectable bakery treats.

Dressed in a toque blanche (traditional hat), white double-breasted jacket, and houndstooth-patterned, black, owner Israel Jason greets you with a smile, as you enter. Jason decided to open his bread shop and restaurant when he came to Fiji three months ago. Originally from Quezon City in the Philippines, Jason’s quest grew with a hope of achieving his dreams as a chef. Two weeks later he realised that starting a business in Fiji was his best option. “People loves bread in Fiji, “ Jason said with a smile. “Every time you eat bread, be it a bun, a long loaf, or part of a sandwich, I need to make sure my pastries are nutritional.” “I came to Fiji with a wide range of ideas, to work in a hotel or start my business.