2 Steps to Starting Social Media

I know the concept of authentic content has been thrown around here and there between social media experts. It is a common practice to write about the concept of authentic content and communication. Many people ask the same question when debating on starting a blog: “What should I write about?” Write about something you enjoy! Write about something you do on a daily routine. Do you enjoy collecting stamps? Do you enjoy watching soccer and following sports?

I write about social media because I love it. It is easier for me to write because of the joy I find in learning about all things social media.

Write about something you love and find other people who are writing about the same thing. Utilize google alerts to find the people who share the same interest.

2. Start Small. Join a Regional Social Network and Dive In.

We have talked about regional (geographically based) social networks before in earlier posts. I am a member of a regional social media community called Smaller Indiana. I have found that my visibility as a business owner and social advocate has greatly increased because of my use of Smaller Indiana. If you are trying to build a personal brand identity through using social media a local social network will give you amazing exposure to local people.

It is getting harder and harder to make a name for yourself on the Internet when you are competing on a global scale with millions of individuals. If you focus on a niche geographic community you will find that it is slightly easier to be recognized. In order to get the most out of a geographic community don’t leave your relationships on the web, go out and meet the individuals you are collaborating with. A cup of coffee will go a long way at facilitating the building of a personal brand between two individuals.

2 Comments

Yes, be authentic. It may seem obvious and trite yet it's so important to talk like a human, act like a human, be human when in the social space. Blog as if you're having a conversation with someone. Tell stories. Show your strengths and weaknesses. It’s ok to rant, rave and even show your faults.

Authenticity is so important yet so many people hide their true feelings and thoughts for fear of rejection.