PGP-BA Learning Experience

PGP-BA uses a combination of learning methods that include classroom teaching,
self-learning through videos and reading materials, team-based problem solving, and sessions with
industry experts. Classes are conducted on weekends and assisted by online webinars, discussions, and
assignments. Candidates can access the course content online even after they have graduated.

Innovative approach

Our program offers a blended learning environment or an Online learning environment that causes minimal disruptions to work schedule. Sessions are assisted by online webinars, discussions and assignments for continuous and cumulative learning.

Join India's #1 Analytics Program

Great Lakes Certificate & ePortfolio

Earn a Great Lakes certificate and create an ePortfolio to showcase your learning & projects in a snapshot.
Your certificate and ePortfolio can also be shared on social media channels to establish your credibility in Business Analytics.

Curriculum

The program is carried out in Classroom mode, delivered by Great Lakes faculty and industry professionals from the field of analytics. This ensures a remarkable learning experience for the candidates combining academically-elegant and industry-relevant coursework.

Capstone - The Cornerstone

The Capstone Project is an application-oriented industry project where candidates are
mentored and evaluated by Great Lakes faculty and Industry Experts. It allows them to apply their learning to
real life projects and add it to their portfolio as a tangible 'body of work' for potential employers to see.
It is a growth enabler that instills both confidence and conviction in our candidates.

Automobile

Route optimization and vehicle utilization

Automobile

Car review blogs and tweets analysis

Automobile

Improving sales performance of a major automotive manufacturer

BFSI

Credit risk analytics using machine learning techniques.

Automobile

Dissecting the Mumbai traffic using web analytics

BFSI

Taping importance of social data and economic factors to understand trends in Bitcoin.

Healthcare

Prediction of user's mood using smartphone data

E-commerce/Internet Business

Customer engagement and brand perception of Indian ecommerce - A social media approach

Entrepreneurship/Start Ups

Start-up insights through data analysis

Route optimization and vehicle utilization

This project's objective is to develop a predictive model that will help reach 100% capacity
utilization of the cabs and route optimization of cabs by optimal allocation to visit the
pickup and drop-off locations of the employees and thereby reducing the cost of operations.

Techniques Used

Linear Programming, R, TABLEAU

Automobile

Car review blogs and tweets analysis

This project analyzes factors impacting car buying decisions using online and offline consumer data.
This will enable car dealers to effectively close new leads and help marketers plan their campaigns
effectively.

Techniques Used

Text Mining, Web Analytics, Classification

Automobile

Improving sales performance of a major automotive manufacturer

This project attempts to focus on one segment where the sales growth has been stagnant
and leverage analytical models for sales improvement using sales transaction data to
analyse the current customer trends and key areas for improving sales.

Techniques Used

Cluster Analysis, TABLEAU, Time Series Analysis

BFSI

Credit risk analytics using machine learning techniques.

This project helps the Credit Card company classify its customers in 2 buckets - Good or Bad.
This was done by creating a Machine Learning Model using various Supervised, Unsupervised
and Reinforcement Learning techniques like Neural Network, Random Forest, Decision Tree, KNN etc.

Techniques Used

Cluster Analysis, Decision Trees, Logistic Regression

Automobile

Dissecting the Mumbai traffic using web analytics

This Project solves the traffic congestion problem in Mumbai, India' most populous city,
by using data analytics in the traffic routing, and planning process. This would help the
Traffic police, Governement and in turn help the citizens save a lot of valuable time in
commuting to work daily.

Techniques Used

Logistic Regression, R, TABLEAU

BFSI

Taping importance of social data and economic factors to understand trends in Bitcoin.

This projects objective is to forecast the price of the Bitcoin using external events,
economic factors and social data. Also, find out the effect of Influencer community on the price.

Techniques Used

Factor Analysis, Logistic Regression, Neural Networks

Healthcare

Prediction of user's mood using smartphone data

Techniques Used

Logistic Regression, Random Tree, ADA Boost, Random Forest, KSVM

E-commerce/ Internet Business

Customer engagement and brand perception of Indian ecommerce - A social media approach

Interview preparation workshops

Personalised career mentorship

Get an expert career mentor personalised to your experience and industry,
who will help you navigate your path to career success.
Get guidance on choosing the right opportunities,
building a great CV and much more.

Contact Us

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Frequently Asked Questions

The Post Graduate Program in Business Analytics (PGP-BA) is an Analytics focused management
Program designed and delivered by Great Lakes. Since this is an executive
Program that prepares professionals for managerial careers in Analytics, a prior work experience of
at least two years is required. However, there is no upper limit on the amount of prior work
experience.

The total course comprises about 440 hours of learning comprising 240 hours of classroom learning
and 200 hours of online/off classroom. Classes happen on one weekend every month.

The program follows classroom sessions on one weekend a month. Check the Batch Commencement Details
(under Deadlines above) for details.

PGP-BA is unique in curriculum design on the following fronts:

The curriculum covers general management subjects and provides a detailed study in analytics

The courses are taught by eminent faculty from Great Lakes and senior executives from the
analytics industry

The Program provides the candidates with hands-on exposure to tools such as R, Tableau, and
SAS.

The blended delivery model (classroom and online) of the Program makes it convenient for
working professionals to attend classroom sessions without having to quit their jobs and also,
pace their learning through online sessions.

The Post Graduate Program in Business Analytics (PGP-BA) equips you with the relevant knowledge
and skills to pursue managerial careers with best of analytics companies or move the analytics roles
within your existing organization.

The certificate for the Post Graduate Program in Business Analytics will be awarded by Great Lakes.

The academic modules would be taught by senior faculty from Great Lakes. In addition to to Great
Lakes faculty, senior leadership from the industry would also participate in delivering certain
topics/modules.

The classes for Gurgaon, Chandigarh, Chennai, Bangalore, Hyderabad, Mumbai & Pune will be held at
their respective Campuses/Centers in the city.

Hyderabad Program Fee
The total Program fee of Rs.2.25 lacs plus GST and can be paid at one go or according to the
following payment schedule:

Payment of Rs.30,000 at the time of acceptance of admission

Payment of the remaining amount in 3 equal installments

No accommodation is provided at our learning centers. Outstation candidates are requested to arrange
accommodation themselves.

We advise all candidates to have complete information before enrolling in the program. No refund
requests will be accepted once the fee has been paid. However, there is a deferment policy where a
candidate can choose to defer his enrollment to a future batch.

All the requisite learning material is provided online to candidates through the Learning Management
System. Candidates are free to purchase any reference books or material as may be recommended by the
faculty.

We believe that learning should continue and hence, all the learning material in terms of lectures
and reading content would be available to the candidates upto one year post completion of Program.

PGP-BA is a holistic and rigorous Program and follows a continuous evaluation scheme. Candidates
are evaluated in the courses they undergo through case studies, quizzes, assignments or project
reports.

We accept corporate sponsorships and can assist you with the process. For more information, you can
write to us at pgpba@greatlakes.edu.in

The career support activities at Great Learning are clubbed under the GL Excelerate program,
which helps you unlock your potential, highlight your skills and connect to the right
opportunities for your next job. GL Excelerate provides every learner Exclusive access
to Regular Recruitment drives, 30-40 curated Jobs every month, Interview preparation workshops
and Career mentorship from mentors personalised to your experience and industry, who will help
you navigate your path to career success. Know more about GL Excelerate

All interested candidates are required to apply to the Program through the online application form.
A panel of Great Lakes faculty evaluates all applications and therein, the shortlisted candidates
are contacted for interviews. The interviews may be conducted in person or through telephonic or
video conferencing.