Archive : Tag

Dear Golf, Last month I wrote a blog post directed solely at you, your image problems, and the obvious fact that you’ve somehow been unable to pull new golfers into the sport for at least 2 generations. This baffles a lot of us watching the sport, especially after the ratings success of this year’s Masters. CBS […]

In March our Millennial Think Tank focused on Committed Communities and whether they actually shift some responsibility from a brand to other members of the community. During that episode, our panelist Kiernan McGinnis said something that I cannot stop thinking about: I’m skeptical. I don’t want to go out there and give a brand free advice. I […]

This week’s Millennial Think Tank focused on the remote workforce, or ‘telecommuting,’ as it’s commonly called. The past 15 years ushered in a transformation in work flexibility and remote working, made possible by the impact of technology and the internet. Joining our panel this week were: Samantha Estoesta, a young Millennial working in Public Interest Research and […]

Dear Golf Industry, It is a well known fact to anyone with their ear to Golf Industry publications that you have been bleeding players. People 50 and under just aren’t falling for you like they have in generations past. I’ve read about the tweaks to the game that some believe will make it ‘more fun […]

Across the web and within business communities, there is much talk about the Future of Work; economic and technological influences as well as the inherent shifts in demographics that will ultimately impact our work place have us sitting up and taking notice. On a previous Millennial Think Tank we focused on the Multi-generational Workplace. I have […]

During our Collaborative Economies hangout a month or so ago Kiernan McGuinnis stated that with services like Uber he placed more responsibility on his fellow community members than he did the brand itself to be forthright and help keep him on the right track. That discussion led us to this deeper dive on exactly what […]

The headlines keep coming. MILLENNIALS WANT ONE THING ABOVE ALL ELSE BOOMERS ARE BRAND LOYAL GEN X IS LAZY AND DOESN’T CARE ABOUT THE ENVIRONMENT GENERATION Z IS GOING TO BE THE MOST INFLUENTIAL GENERATION EVER These stories all have one thing in common: they’re full of it. The truth is that using data and […]

This week’s broadcast found us taking a deeper look at how Millennials work, in particular their experiences with contract work and at will employment. The think tank included: Kelsey Pollack, a middle Millennial and project manager in Palo Alto, both a contractor and manages contractors Albert Qian, a middle Millennial working in product marketing, has […]

Last week we returned to Gaming to explore both the theory behind how these games work, and the addictive nature of gaming. On our panel this week we had: Susan Silver, Social Media Business Analyst, spends 12 hours a week gaming Barry Figgins, Entrepreneur, spends 5 – 10 hours per week gaming Jacqui McKinney, self described […]

Last Thursday we asked our Millennial Think Tank panel about vacations – specifically about budgets and what they really wanted out of a vacation. Some of their answers may surprise you. On our panel we had: Samantha Estoesta, a young Millennial working in Public Interest Research and published poet Jeremy Vargas, a young Millennial working […]