Android digital signage integrates BLE iBeacons

April 18, 2014 //
By Jean-Pierre Joosting

Noxel have integrated iBeacons and Android in a unique and powerful digital signage system.

The Noxel Xtream A700 player includes an embedded iBeacon, a Bluetooth Low Energy (BLE) module that can be used by retailers and brand marketers for indoor positioning and location-specific push messaging to smartphones.

The A700 is the latest player running on top of Noxel's Xtream cloud digital signage content management system. The company's browser-based Software as a Service platform removes the complexity from digital signage operations, allowing users to simply select from a range of Android players, create a Noxel user account and activate the signage service.

"Putting an iBeacon on what's probably the most powerful Android digital signage player available and then managing that in the cloud is what I think sophisticated network operators are now looking for," said Farbod Sadeghian, CEO of Noxel.

"Using Android gives our customers a very cost-effective, stable and rapidly evolving platform" added Sadeghian." Integrating BLE means the messaging delivered on Xtream-powered screens can also be targeted down to the shopper smartphones and also provide intelligence on consumer behavior."

Noxel has in-house creative and technical teams to develop mobile applications that can use iBeacons for advertising and location mapping.