5 Mobile Marketing Strategies for Local Businesses

There are many different mobile marketing methods, and it can be difficult to decide where to begin. If you have been considering mobile marketing for your local business but are not sure where to start, here are 5 mobile marketing strategies for local businesses that are sure to bring you success.

1. Mobile Coupons and Discount Offers

Mobile coupons and discount offers are a great way to drive customers to your business. This is a very attractive strategy for business owners who require quick results. One way to achieve fast results is to offer a time-sensitive coupon or offer. Some business owners time their discount offers and mobile coupons with a certain holiday, offering a related discount. For example, some restaurants offer family discounts on mother’s day or father’s day. Other business owners choose to offer standing discounts for certain members of the community, such as veterans or senior citizens. That is one excellent way to increase the number of people who visit your business.

2. Voting and Polls

Voting and polls are another wonderful way to market your business online. Ask your customers to vote on new products, to see what they would be most likely to try or purchase; or take a poll to see which of your current products is their favorite. This is a great way to encourage customers to interact with you. Offering your customers a chance to share their opinions shows them that you truly care about them. After you have received their opinions and votes, listen to what they are saying, and take action.

3. Messages and Alerts

Messages and alerts are a great way to share information with your customers. One easy way to get started is to compile a list of the email addresses or mobile phone numbers of your past customers, and to send out weekly or monthly messages. If you have an announcement to make or are offering a discount or coupon, send an alert to inform your customers. Sending messages and alerts encourages your customers to engage in word-of-mouth promotion by forwarding your messages to their friends and families.

4. Appointment Reminders and Confirmations

Appointment reminders and confirmations are another great mobile marketing strategy for your local business. This can be very useful for medical offices, hair salons, dental offices, tanning salons, auto mechanics, and any type of business that regularly sets appointments for customers. You can choose to have recorded telephone messages, emails, or text messages sent to your customers to remind them of their appointment, or to confirm an appointment they have made. This is a great way to save time and money!

5. QR Codes

QR Codes, or Quick Response codes, are an easy way to drive traffic to your website or webpage. Initially, QR codes were used in the auto industry. Today, QR codes are everywhere! On a bathroom wall, in a magazine, on a T-Shirt – if you pay attention, you will see QR codes all over the place. The best thing about QR codes is that scanning QR codes is fun! Additionally, they encourage active participation of mobile phone users. Try inserting QR codes in your existing advertising, or on products that you sell. You will be amazed at the results!

Mobile marketing can be a lot of fun for you and your customers. By using these 5 mobile marketing strategies to promote your local business, you will greatly increase your online visibility, and will attract a large number of new customers in a very short period of time. Here’s to your success!