Category Archives: Social Media

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When The Rebecca Gordon Group talks to our clients both For-Profit and Not-For-Profit one question comes up over and over again. How do we keep our social media consistent and engaging.

Social media is a lot like the first day of school, it’s exciting and fun. You are energized and excited to get going and have made a pledge to stay on top of it. Unfortunately, just like school, social media is more marathon than sprint. You post only when you remember and it has become a MAJOR chore.

The key to successful social media for any brand is planning and utilizing an editorial calendar. The most time-consuming part of maintain your social media presence is identifying, developing and utilizing impactful sharable content. Connect Social Media posted some great tips on how to build an editorial calendar. See it here.

OR you could just email us, we are happy to help you develop your social media strategy for success.

The Rebecca Gordon Group would like to welcome two new team members, Alyssa Blevins and Maddie Zavala. They have already started working on projects and meeting with our clients! Learn more about Maddie and Alyssa. Welcome to the team ladies!

For the first time in history, there are four generations actively in the work force, Traditionalists, Boomers, Gen Xers and Millennials.

Each generation imagines itself to be more intelligent than the one that went before it, and wiser than the one one that comes after it.” – George Orwell

While each generation has it’s persona, millennials are highly engaged and actively involved in the nonprofit sector. According to a study by Walden University and Harriss Interactive, 81% have donated money, goods or services, despite our tough economy. They thrive to support causes that align with their values and personal belief systems.

Forbes contributor, Dan Schawbel, recently wrote an article, on why you can’t ignore the almost 80 million millennials who will soon be the leaders in our society.

We spend a lot of time teaching our nonprofit clients how to Bridge the Age Gap, Understanding Generational Communications but over the next several weeks, we will take a deep dive into how to connect, engage and motivate millennials through current research and interviews with those who are influencing their generation.