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Small Business of the Day: Fitness by Brian

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How: When he was laid off from his job in the distribution sector, Johnson decided to start a business centered on what he knows best: fitness. He serves as a traveling trainer, visiting his clients at their homes or at the gym.

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To increase sales, Johnson is offering discounts to new clients and is planning a weight loss challenge that will include 20 participants competing for a grand prize.

“I primarily deal with individuals who don’t want to deal with the gym and the stress that comes with that,” he said.

Where: Annapolis

In his own words: “Personal trainers in gyms treat their clients as a transaction instead of helping them lose weight or increase flexibility. I try to make it as personal as possible.”