“Think narrative nonfiction or engaging journalism. An open letter or a personal essay. A working chapter of your novel or memoir, an in-depth opinion piece on what’s happening in the world, or commentary on an aspect of our culture.” http://en.blog.wordpress.com/2013/03/20/longform-writing/

Then, less than a year into its political foray, the site hired former Spin magazine chief Steve Kandell to make the push for longform journalism. It began with an experiment — a 7,118-word post from last October titled “Can You Die From a Nightmare?” that garnered more than 115,000 hits. Another in October titled “Making Mitt: The Myth of George Romney” drew nearly 130,000 views. This convinced Smith and his team that literary journalism had a niche in the viral news market. (sobre os cases do newsfeed: http://www.thewrap.com/media/column-post/how-buzzfeed-betting-hollywood-long-form-writing-grow-64726 )