Kendall also shared the clip with her online fans, writing: “The first look. #ORIGINALis #adidas_Ambassador @adidasOriginals.”

She also reposted Adidas‘ tweet, which stated: “Never flinch. Never hide. @KendallJenner shows us how to redefine what #ORIGINALis.”

The model’s casting didn’t go down well with all fans though, with some blasting her involvement.

Many outraged Adidas customers flocked to social media to question why Kendall was hired, with Twitter users slamming her for being “dull” and unoriginal.

“Oh No, Not Again! Kendall Jenner In New Ad Stinker For Adidas,” one user fumed, while another said, “How dull can you get. Kendull (sic) Jenner really? I don’t understand her appeal. Her family became famous from a sex tape,” alluding to Kendall’s half-sister Kim Kardashian’s infamous sex tape.

The criticism follows another controversial casting for the 21-year-old model, as consumers were outraged in April when Pepsi chose her to appear in an ad which saw her caught up in a peace protest, reminiscent of a civil rights rally. The advertising campaign was quickly pulled.