How many marketers can pin down the impact of social media using hard numbers?

The following infographic, based largely on results from the Demand Gen Report 2013 B2B Content Preferences Survey and 2012 B2B Buyer Survey shows data to help answer that very important question.

Promoting content over social networks is now a vital part of getting a message in front of potential buyers, establishing thought leadership and making the most of content investments. That means understanding which social media channels are most appropriate for different campaigns, and it definitely means understanding how to optimize different types of content for your social campaigns.

... The turning point for me was realizing that my blog drove my business. The more effort I put into the blog, the more my business grew. Building a portfolio of quality content and an engaged audience led to an opportunity to write a book, which led to speaking and larger assignments.

The business I have today looks nothing like the business I started. Why?...

Orange County hosted the U.S. Department of Energy's biennial green building event the Solar Decathlon this year, constructing a village of 'solar homes' in Irvine's Great Park, open to the public two weekends in October.

The twenty student-built projects compete in ten contests with specific criteria, ranging from architecture and engineering to communications and energy balance. The individual contest scores are totaled at the end of the competition to determine overall livability, efficiency and affordability, awarding the team with the highest overall score first place.

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.