so sorry wrote:That's a joke, right? He's seriously suggesting that Jupiter Ascending is a good date movie for V-Day? Daredevil had hunky Ben Affleck in it, which may have contributed some to its initial success. It certainly wasn't because guys convinced their girlfriends/wives that a movie about a blind guy who fights with sticks was romantic.

Think about it.... you tell your unsuspecting girlfriend/wife that you want to take her to the new Channing Tatum and Mila Kunis movie on Valentine's Day. What's it called? Jupiter Ascending. Sounds kinda romantic. I can see a LOT of women being bamboozled that day!!

they can just tell their girls it's a sequel to Magic Mike. when they ask about the title, tell them Jupiter is the name of his cock and it will all make sense.

That is a really beautiful poster. Reminds of those nice oldschool STAR WARS posters.

And I agree with Max314 that a date movie doesn't have to be a rom com of Matthew McConaughey - Kate Hudson variety. I don't even know if they still make many of those types of movies (do they?). I think couples will go to something that has some intergender appeal, and I would agree that this movie could go that way.

I do want to see this movie. And I am more likely to catch it February because there won't be five other movies in the same genre that I want to see more all playing at the same time.

Alexandra Cheney & Brent Lang wrote:Warner Bros. stunned Hollywood when it pushed the release of “Jupiter Ascending” by seven months — a move that seemed abrupt, but had been debated by the studio for nearly six weeks as the Channing Tatum-Mila Kunis science-fiction epic’s box office prospects dimmed. Delaying a movie’s release is no easy decision, since it adds millions of dollars in interest and other completion costs to the budget and creates negative buzz that is hard to shake. But it can be even more costly and potentially deadly to roll out such a pricey pic, already laden with a production budget of $175 million, before it’s ready.

That became abundantly apparent when Sue Kroll, president of worldwide marketing and international distribution, and other execs saw the latest version of the picture — which had already gone through minor reshoots in January and again three months later to clarify plot points.

The decision to shift the film’s prime July 18 release date to February 2015 was prompted by weak response to a research screening in late April and the fact that the visual effects, on which the futuristic thriller heavily relies, were incomplete.

That left Kroll without enough strong content or time to build an effective marketing campaign to give the movie a proper launch. Warners will spend more than $100 million on worldwide marketing for the movie, which was one-third financed by Village Roadshow.

“The evolution of this film always had a tight delivery, a tight release,” Kroll told Variety. “But it was really about protecting the movie.”

Studios often find themselves in the self-inflicted position of having to race to make a release date that has been set far in advance amid a competitive landscape, and allows no margin for error. This is not the first time that Warner has opted to move the release date of a movie that wasn’t yet cooked.

William Sargent, co-founder and CEO of Framestore, one of the major vfx vendors on the film, says studios have become more willing to delay a film’s release, even if that means swallowing millions in interest.

“We have seen Warners delay a release for excellent marketing reasons, of which ‘Gravity’ is the ultimate example,” said Sargent, noting that film was completed almost a year before release. But after several lukewarm screenings, the release was pushed. Warners also moved back the 2014 fantasy action picture “300: Rise of an Empire” when its effects weren’t finished.

The studio can only hope that “Jupiter Ascending” winds up benefiting from its delay as those two films did. But there are no guarantees, and the stakes remain high.

Moving the picture leaves a gaping hole in Warner’s summer lineup, and comes during a trough for Hollywood’s biggest film studio. While “Godzilla” has performed respectably (Warner only owns 25%), “Blended,” starring Adam Sandler, was a dud, and the Tom Cruise-toplined “Edge of Tomorrow,” which cost $175 million, is still far from breaking even.

The “Jupiter” shakeup also casts a shadow on directors Lana and Andy Wachowski, whose past two films, “Cloud Atlas” and “Speed Racer,” wiped out at the box office. “Jupiter” was to mark the siblings’ long-awaited return to the science-fiction genre after their successful run with “The Matrix” movies.

Without a new franchise or Batman, Superman or Harry Potter sequel in its arsenal this year, Warners has taken risks on several original properties.

If I was Lana Wachowski, I'd be pissed as hell that Warner Bros.' lackluster marketing campaign meant that some lowly internet fanboy felt he had to try in vain to pick up the slack for the multi-billion dollar Hollywood studio.

Seriously, Warners. You ain't gonna make all that money back...unless you let the average Joe know that your movie actually exists!

I really love the Wachowskis, and so I wish this movie looked better than it does. I really hope that the trailers are taking a more interesting movie and just packaging it to look as generic as possible because they think that's what audiences want. I know at the very least the Wachowskis will get some good action in there, so I'll definitely see this.

I agree that Warners is bungling the release of this film. They initially had it slated for release right next to several other sci-fi action flicks (GUARDIANS OF THE GALAXY, APES 2, LUCY) and it didn't really have any advantage over those movies with similiar appeal. GotG had the Marvel label and a marketing campaign that started like two years ago selling everybody on this raccoon character. APES 2 had the creds of its predecessor. LUCY had an It Girl.

I think FOXCATCHER will help Tatum's creds a bit. It's hard to imagine somebody watching that movie and still thinking that the guy can't act. But I doubt that will really boost this movie's appeal.

I don't really have high hopes for this movie being a success with the masses. I'd guess that you can prettymuch copy and paste the reviews and box office results from JOHN CARTER for this film. I just hope it works as a good standalone movie with some sort of conclusion and not one of these shamelessly incomplete franchise launcher half-stories because I tend to think we're not getting any sequels unless this is some sort of surprise smash hit.

They're even releasing it around the same time John Carter was released. I will probably go to see it in theaters, just like I will go see that George Lucas animated fairy musical thing, because I'm a giant sucker.

I would be more interested in seeing Seventh Son than Jupiter Ascending, and I am one of those who think that Speed Racer is an unappreciated gem, I just think Jupiter looks like a convoluted mess with a lot of fx. Seventh Son looks looks like a modern day saturday matinee popcorn movie, Harryhausenesque even.

Spandau Belly wrote:I don't really have high hopes for this movie being a success with the masses. I'd guess that you can prettymuch copy and paste the reviews and box office results from JOHN CARTER for this film.

Ribbons wrote:They're even releasing it around the same time John Carter was released.

Moriarty McWeeny already saw it and while his review is still embargoed, he dropped a hint that he enjoyed it A LOT! He also enjoyed Speed Racer a lot (rightfully so!), but unfortunately it doesn't mean it will be a commercial success. Although this movie here at least looks like something, that won't go over the average moviegoers head.

DerLanghaarige wrote:Not exactly. He said it in the comment section of one of his HitFix writings as reply to someone else, but I can't remember which one.

Okay, thanks anyway

Also...

Grant Hill in TOTAL FILM:

...when Mila falls out of the craft, we actually shot her doing that -- a 125ft freefall. She just got up there and did it!

There is a vehicle with a crane on it, and they're attached to that crane. Channing does skid along the side of this car; it?s a real stunt. He was very much, "Wow, this is great. Which way do you want me to be looking when I go past the camera at 60mph."

where did you read that "plenty liked it"??? I understand that it is Sundance, not exactly the most fertile ground for a big budget sci-fi flick, but even someone attached to the movie said it was the kind of movie that 13 yr old boys are going to love even if those at Sundance didn't. that doesn't sound very promising to me

It was also a secret screening, which for any reason many reports seem to ignore and make it look like the room was half empty because nobody cared and not because nobody knew. Something tells me doesn't matter how the movie will turn out, the reviews will be negative.