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Macy's is aggressively targeting post-Christmas shoppers with a week-long campaign kicking off the day after Christmas and highlighting brand-new spring fashions and other 2013 merchandise as well as post-holiday sale items. The "Week of Wonderful" campaign includes TV and social media spots, in-store makeovers and gift-with-purchase offers at the beauty counter.

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Macy's has expanded its post-Christmas promotions into a seven-day event called "The Week of Wonderful." Unlike traditional Boxing Day sales that promote unsold holiday goods, Macy's is unveiling new merchandise to win over gift-card holders and other post-holiday shoppers.

The week-long crash of Myer's online shopping site that hit on Christmas Day wasn't the devastating blow that it might have been had it happened to a retailer in the UK. Myer's online sales are about 1% of the retailer's total, says CEO Bernie Brooks. As the country gears up for the four weeks of post-Christmas summer sales that this year are expected to total about $15 million, it's evident that traditional brick-and-mortar stores are still drawing the biggest shopping crowds.

Calling the period between Christmas and New Year's Day a "Week of Wonderful" in a new spot via JWT, Macy's hopes to generate what can be as much as 15% of the year's sales by selling to those still on vacation and wielding gift cards. "We want to make shopping during this vacation week even more fun and satisfying for customers," says Macy's chief marketing officer, Martine Reardon.

Consumers who have put off holiday shopping in the hope that prices will drop may get their reward this weekend, as retailers who held off on deep discounts slash prices as much as 70% heading into the home stretch. Traffic has slowed since Black Friday weekend, according to ShopperTrak, driving merchants from Aeropostale to Saks to launch deeper-than-expected deals.

J.C. Penney has named former Abercrombie & Fitch VP Brandon Tonniges as its new director of visual merchandising, the latest move in CEO Ron Johnson's ongoing overhaul of the department store's sales floor.