Interview with Dan Seligman

Text of this interview can be found at the following url: http://depts.washington.edu/wtohist/interview_index.htm
People discussed in interview: Bill Arthur, George Bush, Kathleen Casey, Mike Dolan, Tom Donahue, Ron Judd, Mike McClosky, Salinas.

Summary of interview: Dan Seligman of the Sierra Club talks about his organization's dedication to environmental protection, the role they played in the WTO protests, why they were successful and their minimal interaction with other organizations. According to Seligman, the Sierra Club’s focus and continued success relies on grass roots, strictly bottom up organizing tactics while trying to reach as many people as possible through education, the media and the Internet. Their target audience is largely everyday, middle-class people who care about the environment. They also want to reunite environmental organizations around core trade principles: keep trade clean, green and fair. Although they didn’t interact directly with the civil disobedience groups at the protests, they saw those groups’ roles as creating lots of energy and images, while they formed messages and explanations.

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Text of this interview can be found at the following url: http://depts.washington.edu/wtohist/interview_index.htm
People discussed in interview: Bill Arthur, George Bush, Kathleen Casey, Mike Dolan, Tom Donahue, Ron Judd, Mike McClosky, Salinas.

Summary of interview: Dan Seligman of the Sierra Club talks about his organization's dedication to environmental protection, the role they played in the WTO protests, why they were successful and their minimal interaction with other organizations. According to Seligman, the Sierra Club’s focus and continued success relies on grass roots, strictly bottom up organizing tactics while trying to reach as many people as possible through education, the media and the Internet. Their target audience is largely everyday, middle-class people who care about the environment. They also want to reunite environmental organizations around core trade principles: keep trade clean, green and fair. Although they didn’t interact directly with the civil disobedience groups at the protests, they saw those groups’ roles as creating lots of energy and images, while they formed messages and explanations.