ICON Shopping Precinct

ICON is a new Shopping Centre Precinct located in the Hobart city centre at the old Myer site. The idea was to rebuild the new shopping precinct to become an “Icon” in Hobart.

When they approached RED Design Group they needed a tenancy guideline, a book to be given to tenants of the Centre outlining the styling of the Centre. I was instructed to create a clean and stylish book layout to impress – much as the ICON complex is designed to be.