MUMBAI: It may have entered the market when all its competitors had successfully established themselves in the segment, but the direct-to-home (DTH) player Videocon d2h within five years have made its own space. It recently crossed the 10 million subscribers mark and now it is entering the south India market.

The company aims to consolidate its leadership position in the DTH market with this move. Thus, it has rejigged its south silver pack that comprises the Tamil, Telugu, Malayalam and Kannada language channels at just Rs 176 per month. With more than 50 new channels, the pack now has 306 channels in total including Sun Life, Gemini Life, Reporter TV, Udaya News, Gemini News, Colors, Life OK, CNBC TV 18, ET Now, Zee Khana Khazana, Zee Q, Bloomberg TV, CNN, History and Animal Planet.

Videocon group Director Saurabh Dhoot said “We always strive to provide the best to our consumers and in this endeavor we have been continuously adding new channels and services. With growing demand from consumers for their own language channels, we are definitely on the right track.”

Videocon d2h CEO Anil Khera further added, “The inclusion of more than 50 channels in our base pack, South Silver will definitely give us an edge over other DTH players in the highly competitive South market. Viewing preferences are very important for us and we ensure every effort to provide more content for customers suiting their needs. We believe that this new packaging strategy will definitely work for us.”

The south market is currently dominated by the Sun group’s DTH service Sun Direct. Sun Direct offers its base pack with about 100 south channels for Rs 155.