Nowadays,
with the rapid development of market economy, consumption culture guides
people's consumption aesthetics and consumption behavior. The public is
immersed in consumption, and the design of products in China mostly lacks the
uniqueness and aesthetic psychology of its national art. The waste commodities
produced by unrestrained consumption are the waste of current resources and the
destruction of the environment. Facing these two problems, designers need to
rethink their social responsibility under the guidance of design aesthetics and
create green design products with national style and sustainable development.

Design
aesthetics is a young subject with comprehensiveness, crossing and marginality.
It analyzes and studies the entire design process, provides theoretical support
for various design fields, and plays an important role in correctly guiding
design practice, improving designers' cultivation, and correctly understanding
the relationship between design and people and things.

Design
aesthetics develops with the progress of society, the change of times and the
development of culture. Human beings have gone through a long process from the
early spontaneous state of design aesthetics to having clear consciousness. In
primitive times, when humans will only use the rough stone or stick as a tool,
but with the continuous development of production technology, production tools
skill gradually improve, people aware for many forms of fundamental law,
improve the rough forging tool, and can according to the prior assumptions to
make tools, this is the earliest prototype design aesthetics. But really put
forward that modern design aesthetic is after the industrial revolution, with
the emergence of industrialization, standardization and normalization batch
products, lead to products cheap and rough, people are eager to both functional
and beautiful products, therefore, how to make the aesthetics and the
technology to meet the harmonious unification, in order to meet the needs of
the people's material life and spiritual life, improve the quality of life and
the quality is the main reason for the birth of design aesthetics and valued.

China's
reform and opening-up brought about a vigorous economic development, and the
design at that time could not meet the needs of the market. The introduction of
modern design ideas has brought vitality to the design industry in China, and
at the same time it has gradually withdrawn the traditional arts and crafts
from our vision. Chinese culture has a long history and is extensive and
profound in philosophy, culture, life and other aspects. However, Chinese
native design is marginalized in the face of powerful western modern design.
How to build up one's own design aesthetics and change the phenomenon of weak
design concept culture and design method imitation in our country is the main
topic of our time.

The
earth we live on is different from each other in terms of geographical
environment, cultural tradition and social economy. Today, as the world moves
towards economic and cultural globalization, it would be terrible to imagine
the world's national styles being unified into one shape. However, the current
situation of China's design is that we are holding the foreign design theory as
treasures, which leads to the serious lack of uniqueness and aesthetic
psychology of the national art in China's design. The fast pace of life in
cities, the public enthusiastically follow the trend, stylist is driven by the
interests of the eyes, in the form of copying foreign to meet the needs of the
society and the traditional culture been overshadowed by popular culture, can
calm down and study has few, if any, of the traditional culture, like this, you
will only make the "collective amnesia" of people in our country,
gradually lead to we both forget himself, also can't fully understand others,
we are caught in the middle without attribution. Mr. Lu shengzhong said in his
book "getting what you want" that China has a history of 5,000 years.
During the tang dynasty, China was the benchmark of all countries in the world.

How
to make our design unique in the world, only rooted in the traditional culture
of the nation. This kind of root is not a superficial imitation of the style,
but a display of the traditional connotation of our country. Since we live in
the present, a large amount of information comes into people's eyes through
various media every day. Therefore, the design must reflect the spiritual
pursuit of modern people. If we want to be connected with the world, we should
not build a business behind closed doors. We should learn advanced western
concepts and technologies, rather than copy them all. There are two reasons for
this. First, the east and the west have very different views on the world. In
addition, western countries are influenced by social, cultural, economic,
market, scientific and technological factors, and their design concepts and
techniques are also different. The design styles of each country have gone
through different development periods, and each trend has its own reason, which
is in the same line of succession, rather than being created out of nothing.
Design aesthetics, on the other hand, studies various design forms in different
social forms and different periods from the overall understanding of design
culture. It teaches us how to innovate with foreign experience without losing
our native style. This is better done by Japan, which first learned advanced
design concepts and technologies from the west, and combined with the excellent
traditional culture of its own nation for re-creation, so that Japanese design
has a place in the world.

This
reflects the serious lack of recognition of traditional culture among the
younger generation in China. Now most design schools lack education of
traditional culture. The courses about traditional culture are mostly optional
courses with few class hours. To strengthen the study in this aspect is
conducive to the continuation of Chinese social context and excellent thoughts,
so that Chinese designers can accurately grasp the humanistic features of local
design elements and form a modern aesthetic thought. In this way, we can
transform from Chinese production to Chinese design and make our own way.

At
present, the extremely rich material goods, continuously improve people's
living standard, the market encourages people to consumer, make consumer
culture is now a cultural phenomenon of the society, because of the cultural
information, quick flow of goods and resources in global rapidly, new things,
people, and fast, now people's aesthetic vulgar, shallow, the choose and buy
goods, ignore the function, attaches great importance to the visual image of
goods. Producers in order to get more benefit, quick update product visual
image, people actively involved in the unchecked consumption activity, the
consumption demand into a desire, the abolishment of the "planned
commodity system" is the face of this phenomenon, but how many people
realize soberly, in how much is the real need of consumer, how many are false.
Most people rely on consumption to find the sense of existence and the meaning
of life. What is more profound is the waste of resources and the pollution of
wastes to the environment. The ecological balance of the earth has been greatly
damaged.

Although
the designer in the production process, is for the producer service. But for
our living environment, designers need to return to morality and social
responsibility. Therefore, victor babanak, an American design theorist,
believes that the greatest role of design is not to create commercial value,
nor to compete with packaging and style, but to be an element in the process of
adapting to social change, and that the earth's resources should be taken
seriously. Therefore, I believe that contemporary designers should give up
overly emphasizing the innovation of product appearance in their design,
optimize various related factors of products, and focus on creating simple,
long service life and recyclable design forms to take the road of sustainable
development.