Feature Article Writing

Feature article writing aims to inform, entertain or persuade readers depending on the subject matter, the publication it is being written for and the target audience.

Our background in publishing means we’ve been exposed to books, magazines and directories in more ways than one.

We’ve promoted them and sold them and know quite a lot about the work behind the scenes to produce them. So sitting on the other side of the fence and actually getting to write for them makes a really nice change.

Our feature article writing service can be on a wide range of topics from beekeeping to bungee jumping, suitable for publishing in an industry magazine, company newsletter or local newspaper, in print or online.

Unlike news stories which are brief and factual with a short shelf life, feature articles are more in-depth pieces that explore issues on a number of different levels, going beyond the facts and offering opinions, experiences and ideas.

Our experience in writing feature articles has resulted in the publication of several pieces in industry magazines including IHS Jane’s Airport Review, a UK based monthly airport magazine with a circulation of over 11,000, targeted at senior airport officials worldwide. You can see samples on our Portfolio page.

We’ve also written articles for the savewater! Alliance and Badminton Australia.

We write in a style and format suitable for each publication and would be happy to discuss how our article writing service can help your business get exposure in mainstream media. Or if you’re looking for help writing an article for your company newsletter or magazine, give Ruth a call on 0411 889283 or get in touch via the Contact page

We asked Purple Chameleon Communications to create a brochure and website for our business that accurately describes the services we provide. Ruth patiently took us through the briefing process to ensure she had all the information she needed for her team to deliver the goods. We are very happy with the end result.”

Hello there!

I love helping businesses and NFPs with their copywriting and marketing communication projects and have worked with organisations across diverse industries from interior design to industrial training. I've volunteered for AFD (Australia for Dolphins), a NFP seeking to stop cruelty to, and gain legal protection for dolphins and small whales and helped the founder of Palm Oil Investigations with communications projects. I would love the opportunity to work with animal conservation groups, NFPs, charities or environmental organisations to raise awareness of their cause and create a brighter, healthier and happier future for all.

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What clients say about our work

"I have had the pleasure of working with Ruth on my website and journal/blog articles in early 2016. She is approachable, reliable, and has gone out of her way to help with anything I choose to throw at her. Ruth’s knowledge of all things SEO is nothing short of impressive; but what really stands out is her personal touch. She has taken the time to get to know me and my business, and adapts herself to my ‘voice’ with alarming ease! I look forward to our continued collaboration."
Julie Goodwin
Julie Goodwin Couture