PETALUMA, CALIFORNIA, September 4, 2013 - Consumer confidence is high, new home sales surged 8.3 percent in May and new home prices have climbed month over month in 2013, so it's clear the housing market is recovering. Builders need to find ways to stand out and capitalize on this market growth, and one way to do so is to offer things that others don't even consider, like total home control. Award-winning builders Jim Blansfield of Danbury, Connecticut-based Blansfield Builders, Inc. and Josh Wynne of Sarasota, Florida-based Josh Wynne Construction have both partnered with local integrators and found huge success using the ELAN® g! Entertainment and Control System to help close new home sales.

"I'm a believer in 'the new normal' way of thinking," Blansfield said, "and with the affordable and expandable control solutions made possible by ELAN g!, home control is the new normal! In the past two years, I've closed several new homes by demoing the g! system for prospective clients. I have a g! system in my own home, so I'm the first person to say how easy it is to use, and my clients are consistently impressed that I include technology in my designs and recommendations, because many other builders minimize the importance of home technologies."

Since partnering with the Danbury integration firm Structured Home Solutions, Blansfield has built 13 homes that include ELAN g! systems of varying size and complexity. Whether the new buyers were looking for enhanced security, HVAC scheduling, lighting, irrigation and pool controls, or super simple whole-home audio and video systems, every client received a custom solution tailored to their specific needs. From a business perspective, Blansfield knows that his knowledge, appreciation and passion for technology place him in an entirely different category from other builders.

"Any builders who resist change and aren't prepared to talk to clients about integrated home control solutions will hurt themselves in the long run," he said. "I even push remodel clients to install the ELAN g! system because it adds so much value to the home, and brings it into the 21st century more so than new countertops or an updated bathroom could ever do."

Josh Wynne has had similar success integrating advanced home technologies with the ELAN g! system, and has teamed up with Sarasota integrator SmartHouse Integration to offer his new clients the best that modern home technology has to offer. Wynne is building four new LEED Platinum certified homes in 2013, each featuring the ELAN g! system to control core subsystems such as AV, HVAC, security, lighting, window shades, irrigation, garage doors, pool controls and surveillance cameras.

According to Wynne, "I've strived to make a basic home automation package standard for every new home I build. When smartphones came on the market a lot more people started to see how easily these advanced systems could integrate into their homes and help them live more simply and comfortably, and I've used that culture movement to benefit my business. Most of my projects are relatively big budget, around the $1 million mark, but there's absolutely no reason that a $250,000 home shouldn't include a multi-room audio system, an integrated HVAC or lighting system that saves money and energy, or a security and surveillance system that can be accessed remotely from any smartphone or tablet.

Both builders agree that determining the buyers' interests is key to selling advanced home control solutions, whether they love music and want multi-room audio or desire heightened peace of mind and would benefit from a mobile-accessible security and surveillance system. From there it's a small leap to demo the entire ELAN g! system and highlight all the trappings that easy-to-use home control offers. Another thing they agree on is the need to use a reliable, qualified integrator to make the homeowner's technological dreams a practical reality. That's why they've each partnered with a top integration firm in their respective regions, and worked together to craft custom solutions that make every home the perfect living environment for the owners.

About ELAN Home Systems:
Founded in 1990, ELAN® Home Systems is an industry leading manufacturer of innovative, award-winning whole-house entertainment and control systems that are distributed through a comprehensive channel of select dealers and distributors throughout the United States, Canada and more than 58 countries worldwide. To learn more, visit www.elanhomesystems.com.

ELAN is part of the Core® Brands division of Nortek, Inc. Core Brands combines the product and marketing strengths of ten iconic audio, power management and control brands into a single business unit that includes ATON®, BlueBOLT®, ELAN®, Furman®, Niles®, Panamax®, Proficient®, SpeakerCraft®, Sunfire® and Xantech® brands.

ELAN is a subsidiary of Nortek, Inc., a global, diversified company whose many market-leading brands deliver broad capabilities and a wide array of innovative, technology-driven products and solutions for lifestyle improvement at home and at work. Please visit www.nortekinc.com for more information.

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