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3T looks to grow US presence of its THM Carbones brand

BREMBATE, Italy (BRAIN) — THM Carbones, the high-end German component brand purchased by 3T last year, is eyeing growth in the U.S. market by adding sales, support and fulfillment for the brand through 3T's U.S. operation.

THM previously was distributed in the U.S. via a worldwide distribution center in Italy that it shares with parent company 3T.

"This is great news for our customers," said 3T America's general manager, Dave Koesel, in a news release Wednesday.

"We are getting many inquiries for THM components from our 3T Exploro customers who want to build the best and lightest bike they can. Now we can offer a much shorter delivery time frame, along with sales and technical support right here in the U.S.A.," he said.

A new U.S.-based business unit, THM North America, is directed by Koesel and located in Aliso Viejo, California. THM North America will carry out all dealer and consumer sales and support functions. Order fulfillment is hosted by 3T's U.S. distributor, Vittoria Industries North America, which warehouses THM stock in its central U.S. logistics facility.

"We have a long-standing partnership with VINA that works very well," said Koesel. "With the growing demand for THM products from customers in North America, it makes sense to expand that partnership to bring fulfillment, sales, and service into a dedicated U.S. operation that can easily be accessed through our e-commerce platform."

He said the new system eliminates foreign currency concerns. "THM is no longer a foreign business entity with potential exposure to import duties and currency fluctuation. The price you see on the www.THM.bike webstore is the price you pay," he said.

THM offers some of the world's lightest components, including 295-gram Clavicula cranksets, the 120-gram Fibula brakeset and the 80-gram Tibia stem, all designed and manufactured in Germany.