Vision Zero is a road safety policy that aims to reduce traffic injuries for motorists, bicyclists, and pedestrians – down to zero. This is achieved through a combination of better road infrastructure, education, and enforcement of traffic laws.

Vision Zero brings together organizations, policy-makers, businesses and concerned citizens under the common goal of improving traffic safety for people driving, walking and biking.

Want to join the discussion?

We meet at noon every fourth Thursday in 2018 at The Good Cup, 918 State Street. All are welcome.

Why Vision Zero?

According to NHTSA data, "37,461 lives were lost on U.S. roads in 2016". Our own city of Santa Barbara has a serious traffic safety problem – compared to California cities of similar size, we rank 2nd for pedestrian collisions and 4th for bicyclist collisions. Over the last ten years, more than 60% of traffic fatalities were pedestrians and bicyclists.

New York and San Francisco have adopted compelling Vision Zero policies, while SBBIKE and COAST are teaming up to bring Vision Zero to Santa Barbara.

Let’s make our streets safer and more comfortable for people of all ages and abilities.