Friday, February 1, 2013

Susan Avello is Social Marketing Consultant and Principal of Social Buzz Concepts, specializing in Corporate Social Media Marketing Solutions, Training and Development. She shares her knowledge of Work-Life Balance, Social Media in the Workplace, and the latest in Technology over at HR Virtual Cafeblog, SHRM WeKnowNext and Social Media Today, and is a part of the social press team for SHRM annual conference and IHRIM Technology Conference. She is social media chair for Illinois SHRM State conference and helps Job Seekers and Veterans with their social job search as Co-Founder of DiscoveringSocial.com. She is the recipient of 2011’s Most Influential Women in Business award by Chicago’s Daily Herald Business Ledger, the National Association of Women Business Owners and Women’s Innovation Network. Follow her on Twitter@susanavello.

I'm a part of a fantastic community called #TChat (Talent Culture) and World of Work started by the awesome Meghan Biro. You should check out the TChat radio program on Tuesday evenings and our Twitter Chat on Wednesdays > Read more about that HERE. This is a fabulous global professional discussion where we discuss things from Social Business and Branding to Careers and the World of Work.

This past Wednesday we discussed "Connecting Career Dots" and let me say it was a great discussion. I learn so much from this community. You need to connect with them. It's always great to learn from others in business and hear their expertise, experience and to always be learning. One of the questions that was on the agenda that we discussed was our "What is your advice to those in the Job Market for utilizing technology" and my answer was a big "Build your Community BEFORE you need it!"

Building an online community takes time, effort and patience. Some people just don't get this.

Some people start their social strategy without a strategy and think that they can immediately start selling their wares, themselves, their careers, their resume's or whatever and that's just not how it works. It takes time to build a trusted brand and community that includes sharing others content, retweeting, interacting, engaging and proving that you're an expert in your field. Why would you want to shoot it all to hell by self promotion?

Social Community Building is a sticky wicked. Granted, you're there to show the world how fabulous you are but there is a thin line between self-promotion and showing you're all that! It's more about relationship building.

I have folks tell me all the time "Susan, you are so connected - how did you ever get that way?"

My answer? I follow folks that I wanna connect with. I engage with them. I share their awesome content. I make them laugh. I comment on their updates. And then they start noticing you.......it starts happening. They start following you back. They start commenting on your updates, and so on, and so on.

Yes, this takes a lot of time and perseverance. But the end justifies the means.

I know that if and when I need anything, I have a community that knows the answer or where to go to get it. These folks trust me and are totally willing to lend a hand, send a recommendation, help me get a job or refer me to someone who needs my goods.

If you were laid off today or needed an immediate answer to a pertinent question do you have that community that you could go to for these kinds of things? Something to ponder.

Wednesday, January 30, 2013

Sabrina Baker (@sabrinalbaker) is a certified human
resource professional who spent eleven years in the corporate trenches before
experiencing a layoff in 2010. That experience drove her to start her own
human resource consulting and recruiting business focused on not only
helping employers, but employees too. She is passionate about helping job
seekers and in 2012 co-foundedDiscovering Socialin an effort to help job seekers navigate this
very different job market. Sabrina serves
in several volunteer roles including the current conference chair for the
Illinois State Council of Human Resources

The annual ILSHRM conference is
committed to providing HR practitioners, vendors and consultants across the
state a chance to learn, grow and network. Every year we spend a great
deal of time focusing on how we can make the annual event something that allows
attendees the opportunity to walk away with ideas to improve themselves and
their work environment.

This year will be no different.

Even though ILSHRM is sharing its city
with the National SHRM Conference in June, we are still planning on a full ILSHRM
event in August. On August 18-20, ILSHRM will be hosting its 13th
annual state conference. The event will be held at Drury Lane in
Oakbrook, IL.

My goal as Conference Chair is to
provide every attendee with a to-do list when they leave our conference. It is my belief that after every conference
one attends they walk away with one of three thoughts (or variations thereof):

"Wow that was nice, but not sure
what to do with all of that info."

"Well that was a total waste of
time. Can't wait to see how many emails
I have waiting."

"I learned some great things over
the past couple of days and cannot wait to start implementing."

I want everyone walking away thinking
that last one. Yes our conference is
nice and yes you will walk back into work with 337 emails to answer, but
hopefully you will walk away with some key takeaways to help improve both you
and your professional lives.

To that end, I am very pleased to
announce the following keynote speakers.
We have a Doctor, a Chief Human Resource Officer, an operations-turned
HR leader and a self-professed failed HR pro turned influential speaker, writer
and social media pro. Sounds like a
pretty eclectic group right?

Dr.
Daniel Crosby (@incblot) will be
kicking us off with his motivational
speech, "You're Not That Great!"
Dr. Crosby is a psychologist and behavioral finance expert who helps
organizations understand the intersection of minds and markets. He has been featured in the Huffington Post,
Registered Rep and Risk Management Magazine.
He was recently named as one of the 12 thinkers to watch in the world of
organizational psychology and has worked with clients such as Morgan Stanley,
Grant Thornton and NASA (yes NASA).

The duo of Laurie Ruettimann (@lruettimann) and Kris Dunn (@kris_dunn) will be walking us through the "9 Faces
of HR". If you have pictures of a
traditional nine box grid often used in succession planning, you are on the
right track. This nine box however will
have the Laurie and Kris flare added to it.

Laurie has over a decade of Human
Resources experience in Fortune 500 companies.
In addition to creating Punk Rock HR which was recognized by Forbes as
one of the top 100 blogs for women, she was also the co-founder of several new
media start-ups including HRM Today – the first social network for HR
professionals.

Kris is a VP of HR type who has led HR practices in Fortune 500s and
venture capital-held startups. He works for a living, and believes that the key
to great business results is to get great people, then do cool stuff to
maximize their motivation, performance and effectiveness once you have them in
the door. In his own words, here are his
professional stats:3 degrees. One marriage. An SPHR
that's been recertified twice. 2,000+ hires. 1,000+ fires. In addition to his own blog, Kris founded Fistful of Talent, a multi-contributor blog which provides daily HR
insights. Kris is one of the most
transparent HR pro's you can find.

As if those weren't enough, Dwane Lay (@dwanelay) will be wrapping up our conference with
"Lean Culture: The Impossible, The Possible and Living on the
Difference". Dwane is the Head of
HR Process Design for Dovetail Software a leading provider of HR case
management and employee request management. He is recognized as a
leading authority on the application of Lean tools and techniques in Human
Resources, as well as having a wealth of experience in applying business
technology to improve HR processes. Dwane
holds an MBA from Lindenwood University, as well as having earned a Six Sigma
Black Belt and is a certified Senior Professional of Human Resources.

I am thrilled about this lineup.
I believe each speaker is going to allow our attendees the ability to
take a good look at themselves, their teams and the culture around them and
figure out ways to improve all three.

Be on the lookout for other key announcements as we continue to prepare
for the ILSHRM conference. We anticipate
attendee registration to open March 1, 2013.
We are also preparing an exciting Sunday event which should allow us to
help HR professionals across the state with a very specific need (cryptic I
know, but can't share anything more than that right now).