VICE News: Using Social Video to Target and Engage Millennials

One of the highlights of the recent IAB Digital Video Marketplace was a presentation by Spencer Baim, VICE Media’s Chief Strategic Officer, and Mike Germano, the company’s Chief Digital Officer, entitled, “VICE’s Past, Present, and Future. (Guess What? It’s All About Content)”. It was a look back at lessons from the history of VICE as well as a look around and forward at how VICE [ View Creator Profile ] is applying those lessons to the way they create and distribute news and current affairs content today and tomorrow.