Spotlight on America’s farmers this Thanksgiving

Advocacy campaign focused on raising awareness about modern American agriculture launches Thanksgiving Day

Nov 22, 2011

America’s farm families have an amazing story to tell – and Monsanto is continuing its “America’s Farmers” campaign to help them tell it. On Thanksgiving Day, Monsanto will launch the next wave of television commercials aimed at illustrating the important role of America’s farm families and modern agriculture in meeting the needs of our growing world.

“This Thanksgiving, as people sit down to enjoy dinner with their family and friends, we hope to encourage people to take a moment and thank those who make it all possible – America’s farm families,” says spokesperson Jessica Simmons. “As an agriculture company, Monsanto is proud to advocate on behalf of America’s farmers as they work tirelessly to provide plentiful food, clothing and energy for our country and the world.”

Virginia farmer P.J. Haynie, featured in the new America’s Farmers television commercials, is proud of the role he plays in supporting growing global demand for agriculture products. “Farmers contribute to the global food supply – food, fiber, textiles, so many things,” he says. “The products from rural counties are shipped all over the world. It’s an honor and a privilege to be an American farmer.”

In addition to the new television commercials starting on Thanksgiving Day, the America’s Farmers campaign can be heard on the radio and seen on billboards along major U.S. highways. Each farm family in the campaign will also be featured in a behind-the-scenes look at farm life through a series of webisodes at http://www.AmericasFarmers.com.

America’s Farmers is an advocacy program promoting, recognizing and supporting U.S. farmers through communications, awards and special programs that highlight the importance of agriculture. To learn more about Monsanto’s commitment to farmers across America, please visit www.AmericasFarmers.com.