SEO Metrics to Track for a Successful Campaign

If you’re running a digital marketing campaign, you know that you need to track and report your success metrics. Success metrics are the metrics that either prove or disprove that your strategy is working. Tracking and reporting on those help you understand what’s going on, and they help your higher-ups understand what effects you’ve had on growing the business. SEO campaigns are no different. If you’re putting together a strategy to improve your website’s SEO, you have to track your success me