This report on Marketing Management is about the marketing practices of the real business organizations as was assigned to us by our teacher Mr. Javaid Ahmed. Working on this report has given us exposure to the industry, which will really help us in our work experience. Mr. Shahab, Marketing Manager, has helped us in giving us all the relevant and required information that we needed about GATML.

We are grateful to Mr. Javaid Ahmed for his unprecedented support in guiding us throughout the report and also our institute for its support and patronage.

MARKETING MANAGEMNT REPORT ON GUL AHMEDTEXTILE CO.
Company HistoryThe story of textiles in the subcontinent is the story of Gul Ahmed. The group began trading in textiles in the early 1900’s. With all it’s know-how and experience, the group decided to enter the field of manufacturing and Gul Ahmed Textile Mills Ltd. was incorporated as a private limited company, in the year 1953. In 1972 it was subsequently listed on the Karachi Stock Exchange. Since then the company has been making rapid progress and is one of the best composite textile houses in the world. The mill is presently a composite unit with an installed capacity of 103,000 spindles, 220 wide width air jet looms, 90 Sulzer’s, 297 conventional looms and a state of the art processing and finishing unit. Corporate Profile - Major Companies

The following is a list of the major companies which comprise the group: • Gul Ahmed Textile Mills Limited
• Gul Ahmed Energy Limited
Corporate Profile - Business Activities
TextilesIn the textile field, activities start from the spinning of cotton as well as man made fibers and extend to weaving, processing and finishing of all types of cotton and blended fabrics, bed linen, home furnishings, garment manufacturing, etc.

PowerThe group has been a pioneer in the field of power generation. The textile mill runs on self-generation with an installed capacity of more than 20 MW. Gul Ahmed Energy operates a power plant of 136 MW capacity with a project cost of US$140 million located at Korangi, Karachi. The sponsors of this project include the IFC and Tomen Corporation. The project has been in commercial operation since November 1997.

ManagementManagement of the group is professionally qualified and broadly experienced. The directors have held top positions in various textile bodies, export committees and have also assisted the Government of Pakistan in some of the major trade talks with EC and USA authorities. Quality Policy

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