ICC Purchases UK Agency; Strengthens European Presence

TRENTON, N.J., Oct. 8, 2007--ICC is
pleased to announce that UK agency Brand(x) has joined ICC’s
growing group of companies that include Trio and Alchemy and will
become their new European agency hub. “Brand(x) shares
many of our beliefs and philosophies and like us is driven by the
desire to be a major player in Europe. They also bring a strong
management team, a high quality reputation, well motivated staff
and a striking record of growth. We believe that Brand(x) will
significantly strengthen the already established presence of ICC in
Europe and help take us to the next level” said Steve
Viviano, President and CEO of ICC.

“In the year ended April 2007,
Brand(x) demonstrated the power of its unique offering by achieving
phenomenal growth and by winning The PharmaTimes Communications
Agency of the Year award. More recently, this offering has
been extended to include PR and digital programmes. Now with
Brand(x) joining ICC, the agency adds an exciting new dimension to
its overall capability, allowing the core beliefs of the agency,
based on the importance of the brand and the principle of
exceptional expertise, to remain the same but be given
expression on a bigger European and global stage.” added Mike
Young, Senior Partner of
Brand(x)

The new company will bring together
Brand(x) as well as ICC Europe currently located in Richmond,
UK. In addition, Lowe Healthcare’s existing European
promotional agency Lowe Azure will be folded in as will their
European medical communications agency Lowe Fusion. “By
combining these resources, we have built a top notch European
Agency who can offer our clients a full range of services”,
commented Mr. Viviano. Brand (x) will remain in their offices in
Chiswick, London W4.

About ICC

Founded
in 1985, ICC provides Advertising and Medical Education
communications services to both the professional and consumer
markets for the pharmaceutical industry. Its founding principle of
unifying Strategy, Creative and Medical to build brands remains the
Agency’s core philosophy. ICC is the flagship office of the
Lowe Healthcare Worldwide Network of Companies.

About
Brand(x)

Brand(x) was established in 2000 as a brand consultancy
specializing in providing clear direction on brand strategy and
communications to the pharmaceutical industry. Today, their current
service offerings include not only Branding, but also Advertising
and Promotion, Medical Education and Public Relations. Brand(x) is
the Pharma Times’ Marketing Communications Agency Team of the
Year for 2006-2007.