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Arla is aiming to grow its share of the dairy drinks market with new products such as a Wing-Co, a milk-based high-protein beverage, and a flavored milkshake drink called Gulp. The company plans to launch eight new dairy drinks by 2017.

Related Summaries

Arla Foods Ingredients' Nutrilac whey protein transforms acid whey, the byproduct of cream cheese and Greek yogurt production, into raw material that can be used to make high-protein products, such as yogurt drinks or low-fat dips.

Arla Foods will expand its Cocio dairy drink range in the U.K. market over the next few years, following the initial roll-out of Cocio Classic and Cocio One drinks in British supermarkets, the company said. The Danish line also includes two iced coffees, three milkshakes and two milk-based energy drinks.

A 2012 Rabobank report predicting "increasing convergence of soft drinks and dairy beverages" is coming true as Coca-Cola teams with Select Milk Producers on Core Power high-protein milkshakes and PepsiCo works with Theo Muller. Mintel analyst Caroline Roux said most launches of dairy-based soft drinks are in Asia, "but the number doubled in Europe between 2011 and 2012."

Beverage companies from Pepsico and Coca-Cola to Dean Foods and Bravo! Foods are launching indulgent, milk-based drinks and expanding into the dairy market. Pepsi, for example, is testing the flavored milk drinks Quaker Milk Chillers in several markets and plans to launch a line of milkshakes with Ben & Jerry's later in 2006.