How do you transform a tough customer into a delighted and loyal customer?

What’s the best way to deliver superior value and satisfaction in the face of high customer expectations and strong market competition?

The short answer: become a Citrix Specialist

As seamless extensions of Citrix, our partners need to show customers their strong commitment to a successful engagement and a satisfying experience. The best way to do this is to become a Citrix Specialist. Alignment with the Citrix concept of customer delight through specialization makes partners more appealing to new and existing customers.

Customer centricity is a Citrix core value

Most enterprises are looking for the ease and simplicity of engaging a single partner that can deliver a complete solution, from consultation through design, piloting, implementation and ongoing management and support. They also want to know that the partner has deep technology expertise and practical experience in the target solution area.

At an even higher level, customers who choose Citrix solutions are looking for partners that are true extensions of the company:

They share Citrix values of customer centricity, high quality and excellence

They have insight into the Citrix roadmap and fast access to the latest technologies

They have access to Citrix experts who can add immense value to the engagement

Specialization builds customer confidence

Specialization demonstrates that you possesses the highest level of technical competency, end-to-end sales capability and service delivery, which are key success factors for an engagement.

The Specialist badge attests to the fact that the partner has met a rigorous set of criteria – the latest certifications, a challenging hands-on practicum and validations from satisfied customers – all of which heighten customer confidence that the partner’s work is credible.

Specialization boosts satisfaction

In addition to building confidence, Specialization can drive deals and raise satisfaction in multiple ways:

Competitive advantage — Partners can gain an edge, particularly when competing for new business, by leveraging the additional Specialist discounts for a pricing advantage

Last month, I joined Microsoft Cloud Solution Architect Jeff Mitchell to present the lessons learned deploying Citrix technologies on Microsoft Azure. In case you missed it, the webinar recording is available on our Technology in Practice homepage.