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iPhones are kid magnets. Go ahead. Try to take an iPhone away from a toddler.

Think again.

Leave it to a mother of three who studied literature in college to figure out that this new electronic gadget can teach kids to read. Lynette Mattke started her publishing company less than two years ago.

PicPocket Books offers picture story books that allow kids to enjoy the iPhone touchscreen; and see the pictures and words and hear them spoken aloud. Picture books as literacy apps.

Lynette Mattke, founder and publisher of PicPocket Books, is particularly proud of Round Is a Mooncake, by Roseanne Thong, illustrated by Grace Lin, winner of a 2010 Newberry Honor. The most popular books-as-apps are those for the pre-literate males, especially Monster Trucks.

This technological innovation makes it possible for a young child to look, listen, touch, and learn how to read old fashioned kids’ stories. Download prices range from 99 cents to $2.99 each.