Anyway, not to detract from this, the ad presents Honda's engineers tackling many more series of bizarre puzzles to highlight the innovative thinking, and problem-solving engineering techniques, behind their new FCX Clarity hydrogen-fuelled car.

They even slot in a small reference to Cog by creating a chain reaction with spoons and polystyrene cups on a tea break.

The ad finishes with the Honda team creating a car out of jigsaw pieces, a scene that echoes "the Baking of" ad created by Fallon London for Skoda (the idea begins to wear a little thin by now.)

It closes, as always, with Garrison Keillor’s voiceover spelling out the message of the ad – a feature of Honda campaigns that gets more condescending and aggravating every time. Maybe they need to work on a change here? (Dervla Kirwan's booker at M&S, take note of that tip too.)