Etsy’s top diversity priority is…

Etsy’s top diversity priority is…

Etsy is successfully bucking the trend when it comes to the professional advancement of one of the technology industry's most under-represented demographics.

The handmade and vintage goods e-commerce retailer reported that women comprise 55% of its employees, and nearly two-thirds of its management team. The company also has achieved gender parity on its board, according got CNBC, which cited the company’s impact report, “Creativity Unleashed.”

In addition, 32% of Etsy’s engineers are women, up from 29% in 2017. Stronger female leadership helps the company to better respond to its buyers and sellers — a majority which are also women, according to the report.

Etsy CEO Josh Silverman told CNBC, “More than half of our leaders are women, so statistically speaking, at least half of the people getting promoted should be women. Having a team that represents the sellers and buyers is really important for us to achieve our business objectives. When you have more diversity of opinion, you end up getting better outcomes."