If you've been mulling and studying the photo over, you may have realized it's a photo of a cotton field at night, with three large cotton strippers angled in the background.

Micah Horn

Horn took the photo because his friend, Brandon Brieger, was driving one of the tractors that night. Brieger is a college student and cotton farmer from Ropesville, Texas, and an aspiring photographer himself. He told BuzzFeed News he shared Horn's photo, among other farming photos, "to educate people on modern-day farming practices."

Micah Horn, Brandon Brieger

"Due to my employment as a cotton farmer I do take picture of cotton and farm equipment quite often," Brieger said.

The friends were supremely surprised by how much of a stir this one photo caused, considering they share scenic photos of the field where Brieger works quite often.

Brandom Brieger, Brandon Brieger

"I was blown away that people were seeing a concert," Brieger said, laughing. "I guess being a farmer I wouldn’t see it."

People are still stumbling upon Horn's photo, and sharing it across Twitter, Reddit, and Facebook (including EDM pages, hilariously). It's gone hugely viral on all platforms.

And in multiple languages.

"It honestly made me laugh," Brieger said, seeing all the reactions. Honestly, and truthfully, it's hard to tell the difference in 2017 (the photo on the right is of an actual Zedd show that Zedd shared).