In Ireland earlier this year, Tom Meagher, husband to murdered journalist Jill Meagher who was murdered in Melbourne in 2012, spoke at a similar Irish campaign launch.

Jill Meagher’s killer, Adrian Bayley, had a long history of raping and abusing prostitutes.

Adrian Bayley is on public record as stating that he had a ‘right’ to rape prostitutes, because he ‘paid for it’.

At Ireland’s campaign launch Tom Meagher spoke about men's role in prostitution –

‘This dehumanisation [of women] comes from knowing that what they are doing is not right. If you pay for sex, the money is not buying consent, it is paying for the temporary suspension of the woman’s right not to consent’.

Mr Meagher spoke of the lies of ‘consensual transactions’ and the ‘pernicious lie of the male libido being beyond the control of the man who owns that libido. That feeds into a lie that we can’t help ourselves’.

He said there wasa ‘need to end the lie that this is about sexual liberation. It isn’t, it is about sexual exploitation. The circumstances are usually coercive, but even if they are not, the buyer has no way of knowing.

Ultimately, the only person making the choice is the buyer and the choices we make absolutely matter’.

In signing the NorMAC pledge - Prostitution - I Don't Buy It - men commit to:

Understanding that the commodification of women's bodies for sexual purposes is harmful and undermines women's human rights, dignity and gender equality.

Actively raising public awareness with other men the myths surrounding prostitution and sexual exploitation and trafficking, especially in Australia.

Assisting the curb for the demandfor sexual services by supporting the introduction in Australia of Nordic model laws on prostitution, in recognition of the urgent need to provide peace and security for all women.

I agree to make the above pledge for the Prostitution - I Don't Buy It campaign

You can defend their right to childhood

Everyday our young people are exposed to more brands continuing to sexualise girls and objectify women. You can bring change to this sexploitation, stop companies from degrading women and prevent its devastating effects on young people.