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Acquisition Emails with a Ph.D. in Clickthroughs

We broke the mold (and response records) with our "L" shaped email for ComputerWorld. And we just might be the first creative shop to add a small image of the premium partially overlapping the call-to-action tile to reinforce the gift (see U.S. News below).

(Scroll down for Renewal Emails)

Computerworld Pass-Along

Computerworld Controlled Pass-Along. Extremely successful subscriber-get-a-subscriber promotion. Client immediately remailed. The top portion of the email is addressed to the subscriber/recipient, with instructions to send to a colleague. The brighter bottom portion, where the eye immediately goes, is written to the colleague. It makes it clear that the email has been forwarded by someone the recipient knows. I attribute much of the success of this email to the unique format.