Do's and Don'ts for Success in Bulk SMS Marketing

Here we have listed the important do’s of Bulk SMS marketing campaigns

Do make sure you fulfil with the applicable data and privacy security legislation as well as required regulations.

Your mobile marketing messages must contain your individuality and an official contact address.

Make the commercial terms of your SMS message understandable to the recipient.

Provide an opt-out or unsubscribe in all messages you blast in bulk.

Making sure you ask all your recipients to opt in to your messaging, at the time of data collection.

Asking an opted-in recipient to text YES in return on the receipt of their 1stBulk SMS campaign can assist in setting-up the relationship and overall user engagement.

Considering sending customary, cyclic opt-ins to re-establish that a recipient needs to carry on to receive your messages

Do consider which marketing interactions are paramount to text messages

Better suits in booking, cancellation and fixing appointments

Suits seasonal promotions like Christmas, Valentine’s day or Mother’s day

Performs well for product launches and company announcements

Regular promotions and also used in competitions

Here we have listed the important don’ts of Bulk SMS marketing campaigns

Your SMS message is only allowed up till 160 characters, so make your message short and snappy and don’t forget the unsubscribe message

Remember, universal text languages permits for abbreviations, so use this advantage

Don’t forget the Call to Action. Even if you are sending a follow-up SMS message. As by including a call to action it will assist in driving quick response and improve user engagement

Don’t send an impersonalised or unprofessional SMS text message

Don’t be insensitive with the timing of your SMS message, consider the Bulk SMS timing as per the multiple recipients’ locations and time zones

Don’t waste your promotional messages and always use the below three mentions

What is the promotional offer in short

When do they require to act

What ought they do subsequent to message

Key Takeaways

Always do remember that mobile is a personal space. So you need to respect this fact and take care of your mobile marketing strategies. Also, take care of the timing, overall frequency and content of your messages.