How to Choose a Name for Your Business

I often get asked, "Pat, how important is it on what I name my company?" Or even, "How do I go about naming my business?" Here’s what you need to know, just as important it is on what you name your kid one day, or maybe you already have, it's just as important on what you name your company because that's how people will see that company or the name for the rest of its life or career.