the noise is worse than ever. Indeed, it is being magnified every day as more people pile onto Twitter and Facebook and new apps yet to crest like Google Wave. The data stream is growing stronger, but so too is the danger of drowning in all that information.

if you think Twitter is noisy, wait until you see Google Wave, which doesn’t hide anything at all. Imagine that Twhirl image below with a million dialog boxes on your screen, except you see as other people type in their messages and add new files and images to the conversation, all at once as it is happening. It’s enough to make your brain explode.

all I need is two columns: the most recent Tweets from everyone I follow (the standard) and the the most interesting tweets I need to pay attention to. Recent and Interesting. This second column is the tricky one. It needs to be automatically generated and personalized to my interests at that moment.

Aye, there's the rub. This is where those clever algorithms come in that monitor your activity and make suggestions. Like Amazon recommendations. Er, which are always brilliantly spot-on. Or something.

search is broken on Twitter. Unless you know the exact word you are looking for, Tweets with related terms won’t show up. And there is no way to sort searches by relevance, it is just sorted by chronology.