BANGALORE, India, July 21 2011 – Following a “Product of the Year 2010” award from TMCNET Communications Solutions, Ittiam announces the availability of its next-generation Video Communication System (VCS). This newest VCS brings enterprise-class, full HD (1080p60fps) video communication with multi-party video conferencing on the DM8168 DaVinci™ digital media processor from Texas Instruments Incorporated (TI). VCS now offers server-less conferencing on the end-points using its patent-pending embedded bridge technology that offers multi-party HD conferencing without the need for additional equipment or service. It also brings content sharing that enables any participant to remotely share HD multi-media content with rest of the participants.

VCS leverages the cutting-edge HD video, rich system-on-chip (SoC) capability of the DM8168 DaVinci digital media processor and the video communication technology of Ittiam, to achieve an enterprise-grade solution with high-quality and resilient video, advanced acoustics, adaptive dynamic quality of service (QoS) for a tele-presence experience off a single SoC.

“TI is excited to be a part of Ittiam’s latest VCS solution,” said Kim Devlin-Allen, manager of DaVinci™ digital media processors. “The DM8168 DaVinci digital media device offers video performance three times greater than any competing solutions on the market, and the integration – an ARM® and DSP core, along with video accelerators, peripherals, graphics and display on a single chip – enables customers like Ittiam to significantly improve their end product offerings while keeping BOM costs low.”

Ittiam’s VCS delivers enterprise-grade video communication across applications, silicon and OS platforms — from smart-phones and tablets to desktops, PC clients and tele-presence units. With VCS, original equipment manufacturers (OEMs) can now have a high- quality and proven system common across all devices – delivering a complete eco-system solution.

For more information on technical details or to receive the demonstration package, visit the Ittiam website at www.ittiam.com or contact mkt@ittiam.com.

About the Texas Instruments Developer Network

Ittiam is a member of the TI Developer Network, a community of respected, well-established companies offering products and services based on TI analog and digital technology. The Network provides a broad range of end-equipment solutions; embedded software, engineering services and development tools that help customers accelerate innovation to make the world smarter, healthier, safer, greener and more fun. www.ti.com/dspdevnetwork

About Ittiam Systems Private Limited

Ittiam Systems Private Limited, headquartered in Bangalore, India, is a technology company singularly focused on embedded media processing systems. It operates through its network of offices and representatives around the world. Ittiam’s customers include Fortune 100 companies and are distributed across U.S., Europe, Japan and Asia. Since 2004 the company has been consistently rated as the ‘World’s Most Preferred DSP IP Supplier’ in the annual surveys conducted by Forward Concepts Incorporated. In 2005 Ittiam had been selected by Red Herring into the top 100 private companies in Asia. In February 2007, Ittiam received the NASSCOM India IT Innovation Award, a prestigious recognition. In July 2010 Ittiam’s VC won the Product of the Year 2010 from Communications Solutions.