by Ajay, on October 30 2017

'Convenience' - This is the first and foremost criteria that every consumer wishes to adhere to. Want to find out about something? You have the google at your service. Want to purchase something? You have the e-commerce websites at your service, saving your time, energy and money. What if you could access these websites at any time and anywhere? Yes, this is possible with smartphones. When you have a smartphone with the power to access websites, the convenience factor for the audience gets a boost.

Smartphones have made human lives quite convenient. You seldom find the existence of humanity who do not find smartphones smart enough. Keeping this in mind, businesses have started targeting the smaller screens to expand their reach, making way for a mobile website. With mobile websites, the need for a mobile SEO expert creeps in so that the right tactics are followed to direct the traffic.

The 7 advantages of a mobile optimized website

Let me take you through some of the advantages of a mobile-optimized website.

1. Exceptional user experience :
A website that is specially made for the smaller screens would find it easy to glide through the devices on which it is being accessed. This feature improves user experience which in turn plays a major role in attracting potential customers.

2. Website download speed gets a boost :
With all the images, videos and contents being voraciously optimized as per the screen size, the device finds it easy to load the website. This quality automatically improves the download speed, giving a great user experience.

3. Improved SEO performance :
When you have a mobile-optimized website, the Google webmaster finds it easy to index your website and get them ranked on the google pages. Who wouldn't want to leave out on this opportunity? No one, right! Hence, when creating a website for the mobile devices all the resources are well optimized to encourage organic traffic to your website.

4. Brand identity :
Better accessibility, great user experience, an acceptable download speed and many such positive attributes generously cater to the company's brand identity. We all appreciate good things and a mobile-optimized website would be no less than getting the right attention from the audience.

5. Cost-effective in nature :
Creating a website would be more beneficial than crafting an application in terms of cost. The initial stages would demand shelling out of money, but later you do not have to look after its maintainence in a way that An optimized mobile website would prove to be extremely beneficial as this could be accessed from each and every website.

6. Better penetration into the market :
With mobile-optimized websites, you widen the scope for letting the audience in so that you get to make your catch from the bigger lot. You let in audience from the desktop as well as the smartphone passages increasing your potential customers.

7. Better sales prospects :
A mobile optimized website allows you to spread the popularity of your business through all possible mediums, be it through desktops or smartphones. When the number of audience increases, the number of potential customers automatically gets a boost increasing the sales prospects.

Final Note :

It has been observed that more and more users are shifting their internet access from desktops to mobile phones. Reasonable internet data packages and smooth internet connectivity have been the perfect catalyst to this paradigm. Having said this, the trend for accessing websites on the smartphones is not here to stay as a fad but will remain for times to come. Hence making way for mobile SEO is one of the most recommended and useful measures for directing traffic to your website.

Ajay

Ajay Panchal is a senior SEO executive at Techno Infonet. He has an extensive experience in the field of SEO. Helped many clients to grow their business through SEO.