Evolution of a New PR Executive

Monday, April 22, 2013

Recruiters are optimistic about opportunities for senior communications professionals this year. Hiring is expected to be on the upswing for these positions, although experts remain guarded on the anticipated improvement. The “sheer turmoil and turnover throughout the executive ranks” in the last five years was unexpected, said Adriane Willig, Witt/Kieffer consultant, in a recent Public Relations Strategist article.

Additionally, the uptick in recruiting for senior communications executives will bring with it new titles and roles, says Willig. “Titles like senior communications officer, new media/social media, or lead communications analyst are now being seen regularly,” she said.