Katy Percival is head of design for Nutmeg childrenswear, which has recently launched into Morrisons stores. Katy lives in Leicestershire with her husband Neil, and sons Freddy, 6, and Arthur 2.

What is your family’s morning routine?

I’m always first up at 6:30am. My husband and I juggle the children between us, until I leave the house between 7:30am and 8am.I try to have breakfast with the children at least two days a week.

Do you have such a thing as a typical day?

Not really. I could be in the Nutmeg office in Coalville, Morrisons Head Office in Bradford, visiting stores or suppliers, on a trip or at a photo shoot. Every day is different.

Did you always want to do what you do now, for a job?

Yes always, although my passion covers interiors as well. I’ve been lucky enough to have a career in something I really enjoy, which I think is quite rare.

What was the first thing you wanted to be ‘when you grew up’?

A designer. I loved reading Elle and Vogue magazines when I was a teenager.

What is the best thing about your job?

Working with a great team of people. Creating and developing a new and exciting brands and ultimately seeing happy customers wearing Nutmeg childrenswear.

Are there any downsides to your job?

We can work quite long hours and travel can take me away from my family, but it was my decision to work full time and the hours and travel are a big part of our industry.

How do you come up with creative, original ideas?

You need to seek inspiration from anything and everything. After working in the fashion industry for 20 years I’ve seen some of the same trends more than once. You have to find a new twist to make trends interesting. With Nutmeg, we’re always thinking about the thoughtful details sewn throughout the range – special and practical designs to make everyone’s life a little bit easier. Such as, non-slip soles on babies’ socks, side-adjustable waistbands on all trousers and clothes free from rough, itchy or tickly labels.

How do you juggle family life with work life?

It can be a bit of a struggle at times. We made the decision for my husband to stay at home until both our children are at school. Life would be very difficult if he worked full time at the moment.

What do you do outside of work, with your family?

For Mother’s Day the boys gave me an allotment, so we have just started growing our own fruit and vegetables. We have bought a house that needs a lot of work so that takes up time. Last but not least, food is a big deal in our house, so we spend a lot of time talking about food, cooking and eating together.

What is coming up, work-wise, for you and your business? Any new ventures?

Personally, I’m trying to get fitter so have just started running for the first time in my life and it’s really not easy! Business wise, we are looking at trends for AW14, which is always an exciting time. It’s still very early days for Nutmeg so there are lots of possible new ventures that lie ahead.

Would you want your children to follow in your footsteps?

I’d be happy for them to find a career in anything that stretches them and that they enjoy doing.

If you had superhero skills, (flying, invisibility, super strength), what would be your dream job?

I’d love the ability to be in two places at once – at home and at work. Something that would enable me to have a perfect work-life balance.