BLOG @ IMAX

By IMAX on January 30, 2013

When seeing a movie in an IMAX® theatre, it’s like seeing a different movie altogether. Everything from the movie itself to the theatre’s technology and design has been developed and customized to make you believe you’re part of the action. One of the key ingredients to creating The IMAX Experience® is IMAX® DMR, or digital re-mastering.

There are two ways to create an IMAX movie. It can either be captured with the extremely high resolution IMAX® cameras or go through IMAX’s proprietary DMR process to enhance the film’s image and audio.

By IMAX on January 2, 2013

Have you ever wondered exactly what’s different about an IMAX® theatre? Well it’s not one thing; it’s a combination many elements, most of them unique IMAX inventions and patents. We recently discussed our proprietary sound system in the IMAX 101: Sound post and today we’re going to discuss what goes into the design of an IMAX theatre.

By IMAX on October 22, 2012

Good news 007 fans! For the first time ever, you’ll be able to experience SKYFALL™, the 23rd installment of the Bond franchise, one day early in IMAX on November 8th.

If you’re one of those eager fans who will be the first in line to see the film in IMAX, it’ll be a completely unique experience. This is because the IMAX presentation of SKYFALL will be specially formatted to feature a larger aspect ratio than the conventional release for the entirety of the film.

The filmmakers worked with the IMAX team in the post-production process to increase the aspect ratio of the film and designed the IMAX presentation of SKYFALL to allow audiences to see up to 26% more of the originally captured image.

By IMAX on September 20, 2012

The Polar Express was a milestone in IMAX history. As our first DMR 3D movie, The Polar Express changed the way the industry viewed 3D technology, especially in IMAX. We invited Hugh Murray from our film technology team to come share his experience working onthe film.

By IMAX on September 12, 2012

Now that you’ve been formally introduced to our DMR technology, (if you haven’t, please click here to catch up) we’d like to dive a bit deeper into what happens behind the scenes during this transformative process.

As we’ve mentioned in other posts, your experience in an IMAX theatre is entirely different from any other theatre. One of the key reasons is because the content being shown in an IMAX theatre is significantly better than the content playing down the hall.

Want to know how it’s really done? Below we discuss the step-by-step process:

IMAX theatres provide an enhanced movie going
experience perfect for field trips or a fun night out of
the house. IMAX movies can be enjoyed at any
number of IMAX theatre locations across the globe.
To date, nearly 1 billion people have enjoyed the
IMAX Impact at IMAX theatres around the world.
Here at imax.com you can find local IMAX theatres.
Learn about our unique 3D movie experience or check out the
latest movies.

IMAX®, The IMAX Experience&reg and IMAX Is Believing® are trademarks of IMAX Corporation.