In many cases, the end of the year gives you time to step back and take stock of the last 12 months. This is when many of us take a hard look at what worked and what did not, complete performance reviews, and formulate plans for the coming year. For me, it is all of those things plus a time when I u...

The number one ranked experience marketing agency, George P. Johnson
(GPJ), today announced the appointment of industry veteran Jorge
Narvaez-Arango as Vice-President of Creative, IBM Worldwide, a brand for
which GPJ serves as agency of record for all global customer event
programs. Based in New York City, Narvaez-Arango will lead GPJ’s
creative and experience design efforts on behalf of the IBM account and
coordinate work across every GPJ design studio globally to grow one of
the world’s most innovative technology brands.

Narvaez-Arango takes the reins of this storied creative account at a key
time in its evolution; as IBM continues to build out its groundbreaking
Smarter Planet vision, the role of experiential design in driving
consumer perception and business demand has never been more important to
its success. In addition to delivering innovative and engaging
experiences, and ensuring creative alignment across the global event
program, he is also charged with challenging conventional approaches to
event-based marketing through a variety of channels: physical, online
and mobile/tablet/device-driven.

A trained architect and experienced designer, Narvaez-Arango has held
senior creative leadership positions at some of the country’s top design
and brand strategy firms. Most recently, he was the Creative Director
for brand environments at Bruce Mau Design and Creative Partner at
Proces5. Since graduating from Harvard University, he has held similar
positions at top global studios such as Arnell Group, AECOM-DMJM, DMJM
Rottet and EMBT Architects. In these roles he led multidisciplinary
design teams, creating brand experiences for clients such as General
Electric, Pepsi, Home Depot, GNC, DevonWorks, Hines, Soliform, Li-Ning
and the Fontainebleau Hotel & Resorts.

“This is an incredible time for a world class brand such as IBM to
embrace experiential and brand experience as a means to initiate and
maintain deeper relationships with their clients,” said Narvaez-Arango.
“I’m excited to explore how, in the midst of an explosion in technology
and communication, we can be innovative when designing transformative
and memorable brand-related experiences that will support the growth of
the IBM brand now and in the future.”

Narvaez-Arango will have the full resources of GPJ’s global creative
studios and its integrated Strategy + Planning practice to build out the
future of experiential engagement for IBM. Brand marketers turn to GPJ
to create big consumer and business-to-business experiential marketing
ideas and then activate them in emerging and established markets
worldwide.

“A brand like IBM is a magnet for the best creative talent in the world
and we couldn’t be more excited to have someone of Jorge’s caliber join
our team,” said Fiona Bruder, SVP Client Services Worldwide with GPJ.
“He’s the right person to help us continue to build out IBM’s
proprietary ‘Signature Experience’ marketing model, which takes
inspiration from the Smarter Planet brand platform to completely
transform how IBM engages audiences through events.”

GPJ is the number one ranked experience marketing agency, enabling brand
marketers to create great ideas and bring them to life through
integrated experiential programs that leverage online, device-driven and
physical brand experiences. Brands in technology, healthcare, CPG,
finance, automotive and other markets rely on GPJ to help them compete
more effectively on a global basis by creating and accelerating
relationships with customers, employees, partners, media and other
audiences. GPJ is part of Project: WorldWide, the leading independent
engagement marketing solutions network (www.project.com).
Follow GPJ at www.twitter.com/georgepjohnson.

SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY., and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Sant...

SYS-CON Events announced today that Solgenia will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa ...

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