BEYOND FASHION - TONY WARD SUPPORTING ART

As part of
an initiative supporting arts & creativity, Tony Ward hosted the two
artists in the heart of his headquarters on April 24. Two different
worlds were colliding; the serene poetic paintings of Nada Matta beautifully
mixing with the dynamic and playful steel installations of Nayla Kai Saroufim.

Nada
Matta’s captivating paintings highlight
a particular theme under the title "Racines En Vol”; they tell of leaves
and tree trunks in an incredible concentration of stains and lines. Sometimes abstract
and sometimes closer to reality, her work is very detail-oriented. The
paintings are often pure black and white, occasionally mixed with unexpected
touches of colours.

As for
Nayla Kai Saroufim’s fascinating installations, it is the story of a playful invasion of her characters in Tony Ward’s
showroom. Brought to life under Nayla’s touch, they appear in expected and
unexpected places all over the showroom starting with the vitrine and through three
floors, disrupting the usual routine of the Tony Ward building.

Architects,
interior designers, gallery owners along with the Tony Ward VIP clients and the
media all gathered to discover the showcased artworks and witness this
one-of-a-kind collaboration between Fashion & Art.

The
exhibition will last until May 31st in the Tony Ward headquarters in
Achrafieh.

ABOUT
THE ARTISTS:

NAYLA KAI SAROUFIM

Born in
1982, Nayla Kai Saroufim is a Lebanese art director and illustrator. An ALBA (Académie
Libanaise des Beaux Arts)graduate, she worked at multinational advertising agencies before focusing on
her art. In her work realism meets abstraction and pop art; installations make
a statement in wood, steel, copper, and mirrors; and colors enter a dialogue
with different formats and techniques.

NADA MATTA

Born in
1968, Nada Matta is a Lebanese painter, illustrator and writer. She studied at ATEP (Arts et
Techniques d’Environnement Publicitaire) in Parisand later on exhibited several times her Art at the Metz in
France as part of the "Parcours d’Artistes”. Nada
Matta’s paintings are very poetic and at the same time asserted and unrestricted
in their message.