The Best Deals to Look for on Amazon Prime Day 2018

PRIME TIME

Amazon launched Prime Day in 2015 to celebrate the online marketplace's 20th anniversary with "lightning deals" on esoteric items, but consumers have had the most reason to celebrate on more recent Prime Days, with their showcasing of Amazon's in-house brands. Amazon announced that the sale starts this year at 3 p.m. EST on Monday, July 16 and runs through Wednesday, July 18 at 3 a.m. EST.

If you're really into shopping this one event, have the Amazon app ready on your phone, add your favorite deals to your "watching" list and put items in your cart as soon as they come up. Click ahead for some of the hottest early deals that Amazon is offering now in advance of Prime Day (they'll release more as the day approaches), along with some items featured prominently during last year's Prime Day that will likely appear again.