The Brief: Vine in decline, new Facebook video ad formats, Twitter eases up on the 140

TL;DR

Vine is on the decline, Facebook is taking another swipe at Google when it comes to video ads, Twitter lets us get wordier

Is Vine dying?

A Markerly study on Vine reveals that “People are not posting as frequently and engagement is drastically going down.” The majority of influential Vine users (15,000 followers or more) have not posted since last year. Other indications Vine is not growing: views, reposts, and likes have been declining since 2014.