Fancy business school degrees—who has time for them? Instead of an MBA, wouldn't you rather…
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Godin, having definitively proven that his cult followers will happily buy any repackaged book of marketing platitudes no matter how ridiculous the title, has ditched his regular publisher in favor of a partnership with Amazon which allows him to widely distribute his newest book, Poke the Box, a pornographic novel. Oh—scratch that, it's just about "the need for individuals to show initiative."

Behold the revolutionary business lessons divined by Seth Godin:

"One of the things we know is that people who bought 'Linchpin' sometimes bought multiple copies," said Mr. Godin in an interview Monday, adding: "Traditional publishers don't know this because they don't sell to consumers, they sell to bookstores."

No wonder the publishing industry's not doing so well: they never considered the possibility that people might buy more than one copy of a book. They obviously didn't read The Big Moo! Amirite? Moooooo!