Main navigation

Altreforme

Altreforme

DOMUS ACADEMY

Master in Business Design, 2014/15

with: Francesco Sorrentino, Fabio Rotella; for:Altreforme

Brand Awareness.
Altreforme is a young and innovatory brand, with deep roots based on a long entrepreneurial tradition. Their expertise is in crafting sheet aluminium in innovative design objects. The objective was to plan a strategy communicating the vision, mission, and product line of Altreforme during the world exposition 2015 in Milan.

index

Swingaway

Ashwin Mate, Ecem Savun, Juan Pablo, Raja Hariharan, Valeria Castaneda.
Placing a swing with the altreforme DNA in front of iconic spaces around Milan to create an ironic installation. That brings people together. Which in turn brings out playfullness, togetherness and curiosity which generates brand awareness in online and offline media through a memorable experience.

Oasis

Andrea Kezdi, Florian Metzler, Stephanie Weinschenck, Marin Destison, Ornpavee Rujites.
An urban oasis installation, where visitors of expo are invited to feel refreshed with some finger bites and beverages. The space is designed to fit in a parking spot with the attributes and personality of altreforme.

credits

Brand Awareness.
Altreforme is a young and innovatory brand, with deep roots based on a long entrepreneurial tradition. Their expertise is in crafting sheet aluminium in innovative design objects. The objective was to plan a strategy communicating the vision, mission, and product line of Altreforme during the world exposition 2015 in Milan.