A couple of months ago, David Pendragon took to Facebook to tell people how some boys at school were bullying his cousin, just because of his lunchbox. “My cousin, Emily, has a 10-year-old son named Ryker. Ryker, who loves cats, was very excited to get his new lunchbox. Unfortunately because of its colors, or because it has cats, or both he was teased about it by other boys in his class. He even wanted to stop taking his lunch so he wouldn’t be teased about it any longer,” Pendragon wrote on his Facebook wall.

So a kind older cousin decided to prove a point by buying the same lunchbox and bringing it to work. And it sure worked! Once Pendragon shared the image of him and the lunchbox at work, the Internet went crazy, with 148k likes and over 60k shares on Facebook, people found a way to encourage Ryker and other young boys to be themselves. Strangers started buying the same or similar lunchboxes and posting pictures with them to Pendragon’s Facebook, and the best part is that the lunchboxes managed to get sold-out twice after the post went viral.

Scroll down to see what Pedragon has to say about bullies, and tell us what you think in the comments!