C.F. Martin & Co. Named the Official Music Sponsor of Wanderlust Festival O’ahu February 27-March 2, 2014

Nazareth, PA – C.F. Martin & Co. will be the official music sponsor of the second annual Wanderlust Festival O'ahu February 27-March 2, 2014 at the Turtle Bay Resort on the Hawaiian North Shore. Wanderlust, the world's largest and fastest growing yoga and music festival series, hosts thousands of people to enjoy live music, yoga, inspirational speakers, kayaking, surfing and more in spectacular outdoor settings. During the four-day festival, Martin Guitar will hold guitar and ukelele workshops onsite and offer attendees the chance to win a Martin ukelele or guitar among other Martin gear. Visitors will also be able to sign up to perform their favorite song at the Martin Guitar Jam Tent.

During the festival Martin will be sponsoring two special nights of North Shore Community Land Trust Benefit Concerts at Turtle Bay Resort with a performance by Martin Ambassador and soul-surfer Donovan Frankenreiter. To keep the festival spirit alive, Martin is also donating a custom engraved Wanderlust Ukelele, which will be on display in the Turtle Bay hotel lobby throughout the year. Sage (4-day), Seeker (3-day), and Pilgrim (1-day) tickets for Wanderlust O'ahu are currently on sale. For more information, visit oahu.wanderlustfestival.com.

About Martin Guitar & StringsC.F Martin & Co. (www.martinguitar.com) has been creating the finest instruments in the world for over 180 years. Martin continues to innovate, introducing techniques and features that have become industry standards, including X-bracing, the 14-fret guitar and the "Dreadnought" size. One of the world's leading acoustic instrument makers, Martin guitars are hand-made by skilled craftsmen and women, who use a combination of new design and techniques along with those introduced by the company founder.

The company is also known for producing high-quality, popular acoustic guitar strings. These include the Martin SP® LIFESPAN™ line, the fastest-growing treated string in the industry, and the Martin SP line, which uses an industry leading core wire to hold tunings better. Martin guitars and Martin strings are the instruments and strings of choice for musicians around the world, from the icons of rock, pop, country, folk and bluegrass to those just beginning their careers. They can be seen across all segments of pop culture, from television (Nashville, Glee, Psych, Raising Hope and American Idol) to movies, Broadway, books, online, and gracing the covers of popular magazines on newsstands everywhere. Connect with Martin and Martin Strings on Facebook, Twitter, Tumblr, YouTube and via www.martinguitar.com and www.martinstrings.com.

About WanderlustWanderlust Festival, LLC is a producer of large-scale lifestyle festival events focusing on yoga, music and wellness. Its flagship festival, Wanderlust, was first launched in California in 2009 and has already become the largest multi-day yoga event in the world as well as a significant player in the larger US festival market. The company was founded in 2009 as a joint venture between Velour Music Group, an artist management company and event producer based in New York City, C3 Presents and Starr Hill Presents, event producers responsible for the top music festival brands in the country, including Austin City Limits Festival, Lollapalooza, Bonnaroo and Outside Lands. For more information, please visit www.wanderlustfestival.com. Become a fan of Wanderlust at www.facebook.com/wanderlust and follow Wanderlust on Twitter at www.twitter.com/wanderlustfest.

About Turtle BayThere's one North Shore on O‘ahu. And there's one resort on it. Ideal for watermen, wave watchers or waders, the 840-acre Turtle Bay Resort is at the epicenter of set after set of activities, events and adventures. Complete with the finest accommodations and amenities suited for the entire family, Turtle Bay is where the "7-Mile Miracle" begins and the lineup is endless. To stay up to date on the Turtle Bay surfing experience, check out turtlebaysurf.com. For reservations or more information, visit turtlebayresort.com or call (808) 293-6000.

For More InformationEmily BenderDKC Public Relations for C.F. Martin & Co.212-981-5260
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