Dr Pepper Star Bar at Dallas Cowboy Stadium

A star is born

Dr Pepper Snapple Group wanted to create a fun destination in the Dallas Cowboys Stadium where fans would kick back and enjoy their products. Working with HKS Brand Space, we created the Dr Pepper Star Bar, a highly original 17,000-square-foot sponsorship venue offering visitors a taste of the iconic Texas brand. The bar features unique, product-inspired details such as a backlit, vintage Dr Pepper sign and actual Dr Pepper bottles cast into the concrete bar top. There are also 7 huge flat screen TVs, 6 concession stands, and 15 aluminum arches that light up each time the Cowboys score. The Star Bar has been featured in numerous publications and national news stations.

Partner
HKS BrandSpace

Services

Experience Design

Structural Design

Fabrication

Onsite Management

Logistics

GES’ can-do attitude, collaborative solution-oriented team and innovative ideas were crucial on this project. They totally understand what it means to bring a brand to life and I’d work with them again, anytime.