Phil Kemelor’s “Profiles in Web Analytics”

This past summer, Phil Kemelor (a VP at web analytics consultancy Semphonic) conducted a survey called, “What Makes for Web Analytics Program Success?”. The goal of the survey was to provide some background material for the Think Tank sessions that Phil presented at X Change in September.

After reading through the responses, the project started to look less like a survey about trends in the industry and more like a collection of profiles… snapshots of shared experience and wisdom… so Phil went on to package the responses as “Profiles in Web Analytics“.