Apple… Experience the User.

Dear Apple, you need to know which customers you are sending out information to before you dish out offers and exciting news.

I really like the overpriced technology that Apple gives us, I must admit. But when I get an announcement for a new apple store in Ridge Hill, I can’t help but stare at my computer screen for about 2 minutes.

First of all, I’ve never heard of Ridge Hill. One of the people I work with is from Kansas, and he’s never heard of Ridge Hill, and that makes sense because he’s from Kansas. All that matters at this point is that I’m from Manhattan and so I had to go from the email to the Apple site to see that Ridge Hill is in Yonkers.

Apple, the good news is that the algorithm for your email blast included my address on the east coast. The not-so-good news is that your new Ridge Hill store is 25 miles away. And you already opened an apple store less than a mile from me. All this wasted excitement only to realize that I already have an Apple store close to me.