Wednesday, October 30, 2013

Google adwords tool is helping small scale business and also creates awareness about how to make right decision at a right time. It also helps you to stand out as a leader for your niche. Moreover many of newcomers were asking on how google adsense works that’s well briefed in this post itself. Through google adwords tool, advertiser will post their latest and unique products to the consumers through internet which will be helpful for organizations and individuals. Most advertisers want Google to launch their latest products and services. If they avoid Google, they miss lot of useful information about new products which could have been gained and utilised by using awesome product. Google adwords tool is a platform in which bidding process takes place. Advertisers will bid their ads in the platform to appear in a Google’s search results. It also explains about important factors like Quality Score and cost-per-click. All of us have a habit of overlooking ads. Even though we ignore these ads, we often want our readers to click on our ads to earn some money. Everybody wants to be rich but nobody clicks on other person’s ads to let him/her earn a single penny. If you click Google ads, they can have a chance to increase Google ad revenue and also helps other people to earn some money. How google adsense works:Google AdSense is a win-win program which creates a great platform for advertisers and publishers.Google AdSense is a text and image based platform which are available in the following four different sizes(google adsense sizes)•728 * 90 (leader board)•468 * 60(standard banner)•120 * 699(skyscraper)•300 * 250(inline triangle)With the above google adsense sizes, the required size and fonts can be customized with your logo. Then add relevant content. It is nothing but a keyword driven concept which helps in steady form of income. Recently Google have launched new version of Google maps and Gmail for iOS. This update version proved Google iPhone, a best mobile phone on the planet. The future of advertising on Google glass: Google will launch Google glass in the year 2014. Ad agencies are literally begging to get a pair. The top high impact of google adwords tool are,•Media Ads: It contains video components which are served in AdWords. When someone clicks video thumbnail, it video expands to a larger portion of the screen. Google serves this based on the linking keyword queries.•Product listing Ads: Google automatically select the most relevant product from the merchant centre account.•Enhanced Sitelinks: Google had a higher click-through rate. It had reported ads with the basic sitelinks to a 30% improvement over ads with no sitelink.•Remarketing for search: Advertisers can retarget their customer based on previous search history.•Offers Extensions: The new offers include discounts, rebates, coupons, etc. This feature integrates with Google offer.•Reminder Extension: It includes sales event, store opening, application deadlines,etc. It enables searchers to send themselves an email remainder for an advertised event.•Remarketing for Google Analytics: It is new and powerful targeting event which is based on advertiser defined segments.•Dynamic Display Ads: It helps to display your ads in a dynamic, creative and targeted way. •Comparison Ads: Cost-per-lead model offers comparison with other companies which helps customer to compare rates and offers for credit cards, checking amount and saving amount.•App Promotions: It provides graphics and formatting which updates the rating and reviews.

Tuesday, October 29, 2013

Onlineadvertising is also called online internet advertising which is one of the fastest
growing media vehicle. Till date over 56 million citizens are using online. It
has an advantage of active reader involvement and attention. There is an option
to choose different sites and subjects for viewing advertisement. It has an
advantage of adding value to your business.

The
demographic profile of Internet users
desirable to advertisers is 68% who have household incomes of $50,000+
and 83% have a college education. Internet
as a medium for online internet advertising is accessible, inexpensive and completely
doable. It is a very useful tool for all business corporations. Onlineadvertising is implemented in Pay Per Click program (PPC). Most of the online
companies provide their service through Facebook, You tube, Google Ad words, Linked in,
etc., PPC provides geographic location for your ads. Online advertising is
effective because whenever they are visiting your site through ad it means you
are getting the potential customers. With the new technology changing, it is
difficult to control the experience of user over time and return on investment
is also difficult to measure the

online internet advertising.

Top
5 online advertising, industries with their contributions are

· Automobiles: 16.1%

· Fashion: 14.8%

· Entertainment: 10.6%

· Computer and electronic products: 10.3%

For
an effective online advertising, the following factors are main to be
considered. They are Keyword Research, Landing Pages and Track Campaigns.

· Keyword Research: It plays a vital
role. If the site is popularized then you will get natural traffic.

· Landing Pages: To design an effective
landing page, user should perform certain action. Ad campaign should accomplish
landing page in order to optimize the rate of response.

· Track Campaign: It is tracked using
analytical techniques. It requires software.

Advantage
of using media for online internet advertising
It enhances your brand and provides a way for customers, client and
leads to interact with you on a personal level. Some of the popular sites are Facebook, Twitter, Google +, Linked In, etc.

According
top 10 researches, the total mobile brands have reached USD 7.48 million
turnover.

Saturday, October 19, 2013

Designing brand identity is an
image which is used by the business to utilize marketing strategies and so as
to enhance the product or service. It helps the service to create a strong favorable
impact on the targeted consumer. It should follow some brand identity
guidelines which helps in establishing a brand in the long run.

Branding should be simple. For popular and famous branding, there should be simple and easy to
remember logo. Branding should be different:
Your brand should have individuality so that target customer will buy. Branding should be safe: Designing brand identity - for e.g. a
logo for your business, keep in mind about the regional and cultural
sensibilities. Brand identity guidelines does involve the three main
factors. They are brand promise, brand attributes and brand personality.

• Brand promise: It is a commitment that the company makes to its
customer. The promise states about the important benefits of the product.

• Brand attributes: It describes about the quality, innovations,
customer service, etc. It helps the business to deliver the brand promise.

• Brand personality: It is the characteristic of the consumer
experiences when they experience the brand in their hands.

The nine most important for
brand identity guidelines are,

• Keep the brand simple and short.

• Mass production builds brands

• Focused and targeted brands are more powerful than diffused
brands

• Branding should be different

• Always avoid sub-brands

• Categorization of brands has a huge advantage

• Quality of the branding is so important

• Build strong brands

• Have a branding in writing format.

Good branding happens only
when,

• Your brand creates perception that no other brand has created
like yours.

• It creates a memorable identity and should be unique.

• It should be positively differentiated from rest of the
competitors.

• It should make consumer to feel that the brand is theirs.

Branding connects the
corporation to the outside world and the consumer. It is fully infused through
all facets of a corporation its product and service, etc. These are only
the brand identity guidelines of success branding thru designing brand identity. If you have any brand
identity guidelines to
write please feel to comment for designing

Saturday, October 12, 2013

Advertising is a powerful business tool to publicise your message to your desired audience. Derive
the types of advertising before actually starting advertising. Advertising is a
method of promotional, non-personal and paid form of communication used to
promote products, goods, services and ideas. It is a form of marketing process
and its aim is to inform, to persuade, to remind, or to reinforce a message. Based on its purpose, creating an ad, is
split into types of advertising and
namely Informative advertising,
Persuasive advertising, Reminder advertising and Reinforcement advertising. Creative
advertising ideas that creates brand
awareness and knowledge of new goods or new features in an existing product is
Informative advertising. The goal of creative
advertising ideas is creating liking, conviction, preference and purchase of product is Persuasive advertising. The
advertising which stimulates repeat purchase of products and services is
Reminder advertising. The advertising which tries to convince the current
purchasers that they have made correct choice of the product they have
purchased. There are many types of advertising to advertise the product in a
presentable form to the consumer. Some of the ways of creating an ad, is by releasing
ads in Newspaper, by direct mailing, Brochures, Television, Magazines, Radio,
Coupons, Internet Marketing, Outdoor such as billboards, Special promotions or
packages, etc. The
medium which we choose depends on what our target audience will see and where
they turn for information and as well as budget constraints. Timing plays a
vital role in placing the product in front of the customer. If we place our ad
too soon, people may forget about our event. If we place our ad too late,
people may have purchased before or they have other plans. While setting
advertising schedules, two main approaches have to be considered.a.Continuous
schedule - When demand and seasonal factors are considered to be unimportant
then advertisement will run throughout the year.b.Flight
schedule – When demand and seasonal factors are considered then advertisement
will be distributed unevenly.

The
elements to be considered for effective advertising are:·

Be on strategy with its
goal and its product positioning.·

Short story should be
short and simple.·

Stick with a likable
personality, attitude and style.·

Be truthful and
credible.·

Be competitive.·

Be professional.·

Ask for sale.

Some
of the best print ads of 2013: Print ads suggest
some of creative advertising ideas are of elevations in the world of
advertising.·Monster.com: An excessive print ad imaginatively expresses an
idea and often requires jiff thoughts in order to fully grasp. This print ad
aims on asking one if they are in the right profession.·Sony PlayStation: Sony's PlayStation catchphrase reads: "Live
in your world, play in ours", something that this mixing of the famous
Hollywood hill sign and PlayStation buttons conveys effectively.·Master dog Light: This advertisement is for a diet pet food, which
does make the concept of the image a bit easier to grasp.·Nor consult: The old adage "a picture is worth a thousand
words" is something that many print ads understand quite thoroughly.·IKEA: IKEA is known for its modern stylish nature which
also exemplifies the ability for items to be delivered. Creating an ad does not
only demonstrate a sense of creativity, but also offer ideas about a company
that people might not be conscious of.