Adobe Creative Suite® 5.5 Production Premium software has taken the industry by storm with breakthrough new features and performance that help video professionals deliver content to virtually any screen. Demand for Adobe’s video content creation tools has exploded, growing 22 percent year-over-year with 45 percent growth on the Mac, fueled by the large number of Apple Final Cut Pro customers switching to Adobe Premiere® Pro. Adobe continues to show its commitment to streamlining video workflows and announced the acquisition of certain assets of IRIDAS, an industry pioneer with a family of software products that cover all aspects of a unified color workflow, from on-set to finishing.

What Adobe perhaps forgot to mention was that they also slashed the prices of their video editing software 50% for “switchers” right after Final Cut Pro X was launched. However Adobe doesn’t check your Final Cut Pro credentials when purchasing. Basically, they cut the price in half and sales grew 45%.