The votes have been counted... Download the Final Social Engagement Snapshot on the UK General Election

The 2015 UK General Election was without doubt the closest run content in recent memory if polling throughout campaigns was to be believed. With the Labour and Conservative parties almost neck-and-neck leading up to election day, the Liberal Democrats on rocky ground throughout and UKIP and the SNP making significant gains, a hung parliament was always the sage bet in such a tight race.

All parties could have benefited from the crucial information Social Engagement provided, be it spotting where their voice was being lost online and putting more resources into a particular platform, identifying geographical locations where discussion was rife and targeting those specific seats or simply analysing keywords and sentiment from voters in order to strengthen their message.

Let's take a look back at one of the most fiercely contested elections in recent times through the lens of Microsoft Social Engagement. Click here to view the full General Election Social Engagement Snapshot report.

Think of the possibilities that could come from knowing how your audience feels, where they are based and what they are saying. Like the politicians and parties we’ve been looking at here, how much crucial information could you discover about your business using Microsoft Social Engagement?