IWV Releases New Ad: "Boyfriend"

BetterDirection.org, a project of the Independent Women’s Voice, today released a 30-second web video, “Boyfriend,” ahead of President Obama’s convention speech.

Women, who four years ago overwhelmingly supported candidate Obama based on his promise of a robust economic recovery and a new tone in Washington, are feeling a bit cheated.

For the first time this year President Obama is going through a rough patch with women, leaving him upside down on favorability rankings, with a majority (50%) of women voters, single and married alike, viewing him unfavorable while only 46% find him favorably.

Despite his dubious efforts to win women over, his policies have resulted in the real war on women: chronic unemployment, rising cost of living and a less-than thrilling economic recovery.

Said IWV President, Heather Higgins: “We’re just reflecting what we are hearing over and over. The “change” all went the wrong way. The “hope” has turned to disappointment. It’s like a boyfriend that didn’t work out. You invest so much in them, you think they’re perfect. And they’re not.”

Video Script:

Melissa: I was so excited at first

Mary: I know

Melissa: He seemed so perfect

Mary: They always do

Melissa: And I could listen to him talk for hours

Mary: Did he ever do more than talk?

Melissa: I wanted to believe him.. I trusted him

Mary: Melissa.. we all did

Melissa: I’m tired of waiting for him to get his act together. It’s been almost four years

Mary: You can’t change him

Melissa: He always has an excuse for everything.. there’s always somebody else to blame

Mary: You can’t live on excuses

Melissa: Why do I always fall for guys like this?

Mary: You know you deserve better

BetterDirection.org is a project of the Independent Women’s Voice focused on advocating a better policy direction for the future of our country.