Area27 is the baby of none other than Bernard Chandran, who officially launched his latest store with great pomp and fanfare in a street party attended by many of the city’s hip and stylish. And with the hostesses with the mostest celebrities came their fans, and all who showed up made it a a launch to remember.

This big: Bernard Chandran tells of the one that got away while MC Xandria Ooi looks on

Chandran arrived in style at the new store in a Proton Satria Neo with registration number plate Area27. The crowd cheered him on as he spray-painted the car and with help from his guests present slowly transformed it into a beautiful piece of artwork.