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Better Get a Dog

Don't count on loyalty programs to keep customers on your side.
Harte-Hanks Market Research reports that 70 percent of respondents
in a new survey don't see a clear benefit in staying with a
particular business. In fact, a significant number of consumers who
are satisfied with a company's service still say they are not very
loyal. "Most Americans find themselves caught in the middle," says
Laura Rifkin, vice president of Harte-Hanks Market Research. "They
want to give loyalty, but no one's earning it."