How to Create Engaging Content by Writing to One Person

by Dave Charest

Back in 2009, Molly decided to go out on her own as a voice teacher. She put out ads on Craigslist to drum up business, and used simple headlines that read: “Voice Lessons.” Obviously, she was hoping to attract people looking for, um, voice lessons. The ads did attract people, but… After posting the ad many times, and receiving three or four responses each time, only one pers ...Read the full article