“Good support is important. Everybody at PrimaDonna knows that now,” says PrimaDonna’s CEO.

Credit: PrimaDonna

Sometimes, being a woman is tough. In addition to enduring monthly periods, the toll of child birth, and lower pay, some women also have to live with the pain(s) caused by big breasts.

Large boobs might be idolized on television and in movies, but they aren’t the joy that Hollywood promotes them to be. As GOOD relays, the weight of large breasts can result in issues like lower back pain and neck tension.

For this reason, the CEO of PrimaDonna, Ignace Van Doorselaere, requires his male employees to wear simulated E-cup-sized breasts for an entire workday once a year.

Doorselaere says:

“There is only one way for a man to realize what an E-cup feels like, and that is having an E-cup.”

“Let’s be honest, an E-Cup can weigh up to 1 or 1.5 kilograms (2.2 to 3.5 lbs) per breast. This is a lot. It hurts your neck. It hurts your back. Imagine you are that woman. Carry those breasts for an entire day. That’s why you need good support. Good support is important. Everybody at PrimaDonna knows that now,” he adds.

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