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Monday, 20 October 2008

Data Driven: What Men, Rich Women and China Love

Men love sex . . . and the Internet

Rich women love to shop online

China's loves the Internet

Men, Sex and the InternetUnremarkably, Break Media reported that men prefer sex to most anything else. That is not terribly remarkable, but they also reported that for the first time men spend more time online than watching TV -- that is remarkable!

Women love shopping . . . onlineAnother unremarkable set of data reported by the New York Times shows that women love to shop. Wow, that is a show stopper. What is remarkable is that affluent women love to shop online. The urban myth has always been that ladies who lunch prefer to do their shopping in person. Whereas it is very important to see and be seen, who wants to be seen squeezing your size 8 bum into a size 6 pair of jeans? Some secrets are better left to the privacy of home I guess.

China loves the InternetUnremarkable is that online ad/ marketing budgets are gaining an increasingly larger percentage of total spend. Even in these uncertain economic times, digital budgets are increasing because they have a a more accurately measured ROI. What is remarkable is that China is exploding!!! A 40% year on year increase in online budget spend tops anything imaginable. Go China go!!!

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Douglas White founded PRDA in 2004 and has been a pioneer in Asia for social media since. Based in Hong Kong, PRDA is uniquely positioned to launch and manage social media strategies across Asia. Our expertise lies in understanding online consumer behaviour, complex social media terrain and role of language and culture. www.PRDA.Asia