Branded3’s ALS Bucket Challenge

The ALS Ice Bucket challenge has spread across the globe like wildfire since it went viral a week ago. It challenges people to pour ice water over themselves or donate to charity within 24 hours of being nominated in favour of raising money for ALS (amyotrophic lateral sclerosis), also known as MND (motor neurone disease) in the UK.

The Ice Bucket challenge went viral after celebrities, politicians and well-known sports personalities around the world challenged each other online.

While some celebrities found the sole purpose of the challenge to be yet another way to promote themselves, others were more provocative and made people think and aware of the issues that ALS patients are facing.

One challenge that certainly caught everyone’s attention was the Ice Bucket challenge of Charlie Sheen, who decided to cover himself in Dollars rather than water and donate the full sum to charity.

Critics considered Charlie Sheen’s challenge to be an egocentric fail, while others acknowledged that a bucket of water is simply not going to help anybody.

Anthony Carbajal, who was diagnosed with ALS at the age of 26 gets on board with the Ice Bucket challenge and creates the #KissMyALS campaign in his emotional video in which he shares what living with ALS actually means and nominates everybody to take part.

It didn’t take long for the challenge to reach everybody’s Facebook feeds and it soon became clear that everybody would have to face the Ice Bucket challenge at some point – even the digital agencies in Leeds!

Search Lab started the #AgencyIceBucketChallenge and nominated Branded3, Stickyeyes and Epiphany. We accepted the challenge and Branded3’s very own Tim Grice and David Crawford volunteered to be soaked in ice cold water:

We nominated the marketing teams of our clients Powwownow, Virgin Holidays and First4Lawyers to do the same.

Maria Berz is our International PR Executive, co-ordinating and executing UK and international digital PR campaigns for some of the UKs biggest brands. Originally from Germany and trained as a Broadcast Journalist graduate, Maria has helped to gain valuable coverage in some of the UKs biggest publications, helping to fuel Branded3’s clients SEO campaigns.
Follow Maria Berz on Twitter.