Nissan makes brand news

Published on August 01, 1996.

Nissan Motor Corp. USA at a press conference Thursday unveils its 2-minute branding spot, "Dream Garage," introducing a Japanese character based on the executive who founded Nissan in America. The spot from TBWA Chiat/Day, Venice, Calif., bows on the Olympics Aug. 4 and will run in 2-minute and 90-second versions, followed by brand ads talking about Nissan's heritage, customer service and other attributes. Nissan will spend $200 million, about half incremental, on the campaign over the next year; it will spend another $100 million on product ads.