The UK is committed to the Global Strategy for Infant and Young Child Feeding, which aims to protect, promote and support breastfeeding and to ensure that parents who use breastmilk substitutes receive accurate, independent information. Implementing the International Code of Marketing of Breastmilk Substitutes and subsequent, relevant Resolutions of the World Health Assembly forms part of the strategy and Baby Milk Action made a presentation on this on 17 May 2016, leading to action in Parliament that strengthened enforcement measures. See the presentation Mothers need support – not pressure.

The World Breastfeeding Trends initiative (WBTi) assesses progress in implementing the strategy and the first UK report was launched at the APPG on 15 November 2016.

The Global Strategy has not yet been fully implemented in the countries of the UK and the APPG will continue to explore the policy options, while hearing from experts on how these will contribute to improving infant and young child feeding practices, improving short and long-term health outcomes and reducing health inequalities.