November 2014

We are facing a new challenge. All of the product coming online looks the same. And, it looks just like the product that was built two years and even three years ago. This means that you have to work that much harder to tell your story and find your differentiators. It also means that the customer experience should be at the very top of your list of priorities, because you are what make your community different than all the others.

Receiving criticism is your chance to show off a rare skill; your ability to take negative feedback well. Believe me, it’s not easy. It takes years of practice and a lot of self-awareness. But you have an advantage. Because of the nature of our business, you get to practice receiving feedback almost daily. You get real feedback from your real customers all the time. You don’t have to wait for an annual performance review or even a survey. Read More