Be thorough and clear in your answers! The easier it is for us to read, the happier we are. And yes, spelling and formatting do count. You'll get major brownie points if we're able to understand you without having to squint :)

Be honest! Don't worry about trying to tell us what we want to hear; we'd rather know what you think, and you don't have to agree with us totally on everything! Be interesting, imaginative, innovative, and informative. A well thought-out application that lets your personality shine through comes over better than one that's tailored towards being Politically Correct.