Interviews

Stéphane Bernard published with Olivier Pujol ‘Pleasure to innovate‘, finding out the idea, and executing it. He kindly accepted to answer our questions on innovation learnings. 1) NB: You share the exemplary innovation story of Mathieu Dombale in this video, sorting out some key principles for innovation success (listening to and observing users with empathy, transversality, pilot phase, open source, ...

How can your products solve customers’ needs… as fast as customers need them? Try Design Thinking coupled with Action Learning. Design Thinking is a method of problem solving centered around the end user. Action Learning is a collaborative process that defines a problem and focuses on the desired outcome. Using these two processes together provides innovative solutions fast enough to ...

Chad McAllister June 15, 2016Comments Off on How to Effectively Conduct ‘Voice of the Customer’ Research

Ascertaining your customers’ wants and needs might compare to assembling a three-dimensional jigsaw puzzle with a few pieces missing. It requires a multi-layered process that includes both qualitative and quantitative methods, as well as a structure that prioritizes customer wants and needs. The Voice of the Customer (VOC) is such a process.

I'm super excited about my next book Charting Change (Feb. 2016) and recently I was identified in a mini research study as one of the top Key Opinion Leaders in change management on Twitter by Maven7, and they were curious about some of my opinions on organizational change, and asked me these two questions...

Chad McAllister November 19, 2015Comments Off on Building a Global Innovation Capability at a Large Company

An interesting thing happens in successful companies. They tend to focus on what made them successful and over time actually drive out innovation and instead develop a resistance to risk-taking. Known as the “incumbent’s curse,” examples are easily found, such as Kodak, Research in Motion, Sony, and Hewlett Packard. Find a large company and chances are high that...

Katherine Jones, the Vice President, Human Capital Management Technology Research at Bersin by Deloitte, was a recent guest on the TechnologyAdvice Expert Interview Series and shares her insight on the intersection of sales, marketing, and technology.