Media News

eReaders Become Bed Buddies

03 Jun 2011

The Nielsen Company's most recent research on mobile connected devices sheds new light on how (and where) consumers are using their tablets, eReaders and smartphones.

According to the Nielsen recent survey of nearly 12,000 mobile connected device owners, 70 per cent of tablet owners and 68 per cent of smartphone owners said they use their devices while watching television, compared to only 35 per cent of eReader owners.

Further, when asked where they use the devices, 61 per cent of eReader owners use their device in bed, compared to 57 per cent of tablet owners and 51 per cent of smartphone owners.

But just how much time are tablet, eReader, and smartphone owners spending using their device while watching TV or lying in bed, asks the study.

Tablet owners said 30 per cent of their time spent with their device was while watching TV compared to 21 per cent lying in bed. Smartphone owners say that 20 per cent of the time they are using their smartphones is while watching TV, compared to 11 per cent lying in bed.

However, while eReader owners indicated only 15 per cent of their eReader time was spent watching TV, but they spent a whopping 37 per cent of that device usage time in bed.