Afternoon Drive withJoanne Joseph

A set of guidelines published by the United Nations Educational, Scientific and Cultural Organisation (Unesco) measuring the economic contribution of the cultural industries have highlighted a need to develop the sector.

702's Azania Mosaka on Friday spoke to Professor Jen Snowball from Rhodes University about how this sector can contribute to economic growth.

Listen to the interview below:

...The cultural and creative industry in South Africa employs a lot of people, but the big story here is that it's young people. So it's a really good way for youth to get involved in these kinds of industries.

— Prof Jen Snowball, Rhodes University

The cultural and creative industries contribute 3% to South Africa's GDP, which is not insignificant.

— Prof Jen Snowball, Rhodes University

When economies face a downturn in terms of growth, then we start looking for places to cut the budget. If you can't demonstrate your value, then you'll see a cut.