Domina Vacanze Signs Long-Term Affiliation Agreement with RCI

RCI, one of the Wyndham Worldwide family of brands (NYSE: WYN), announced the signing of a new Master Affiliation Agreement (MAA) with Domina Vacanze SpA.

The multi-year MAA ensures that the 10 Domina Home brand hotels and resorts already affiliated to RCI, as well as all future Domina properties being entered into timeshare, will be part of the RCI exchange holiday network.

Family-owned Domina Vacanze SpA has become one of Italy’s most trusted and respected hotel brands during its 25 years in business. In that time, Domina has developed its offering to meet the many and changing needs of the holidaying consumer. Today it boasts five business and leisure four- and five-star hotels, 14 luxury resort properties under its Domina Home brand, and a growing membership in its Domina Holiday Club.

Nicola Cighetti, Domina general manager, said: “We pride ourselves on delivering the ambience, elegance and dedicated hospitality services of a world-class hotel to our guests, fused with the warmth and comforts of home, while delivering real value.

“We have worked with RCI for 25 years and we share many business philosophies, which is why we have committed to the new MAA. Importantly for both RCI and Domina, we know that however large our organisations become, family values and personalisation of service will always be our core business drivers. Prioritising quality and choice are key to our success. I believe RCI’s experience, expertise and service innovation will help our group to identify new development and growth opportunities.

“Like RCI, we have a strong and loyal customer and member base to thank for our continued success in the hospitality business. That loyalty and trust has to be earned, and we will never rest, believing we have done enough. There will always be more and better from Domina Vacanze.”

“We whole-heartedly congratulate the Domina family and team on their 25th anniversary this year, and are thrilled to have signed the new MAA with a brand renowned for the strength of its service excellence, quality and the diversity of its holiday product,” said Sean Lowe, managing director, RCI Europe, Middle East, Africa & India. “Those qualities will undoubtedly turn Domina into an iconic hospitality brand in the international marketplace.

“We are proud to have enjoyed a long association with Domina, having affiliated Domina Home Parco dello Stelvio in 1989. We are delighted to be invited to help the company expand its product offering and its presence in international markets in the future. With the widest range of accommodation, destinations and services of any exchange holiday provider, we are confident that we can support Domina in its future growth and look forward to bringing both our member groups an enhanced value membership, both in the present and as their affiliation numbers rise.”

The Domina Holiday Club enables members to not only enjoy stays in Domina hotels, but to discover new destinations the world over using the RCI exchange holiday network. As many as 10 Domina hotels are currently affiliated to RCI in Italy’s most prestigious holiday locations, including Venice, Positano and Portofino, as well as in Sharm el Sheikh where the Domina Coral Bay Resort & Casino brings a taste of Italy to the Red Sea resort.

A rare opportunity to purchase a piece of Domina real estate backed by a notarial deed at preferential prices is offered by the company’s Formula Multisuite programme. Owners of a Domina hotel suite can use their suites for as many or as few weeks as they choose, and they can also experience other Domina destinations using the Suite Exchange System.