Google is on a mission to make the web faster – images and photos make up about 65% of the bytes transmitted per web page today, and the new WebP format is an attempt to try and reduce the size of those images – WebP is a method of lossy compression that can be applied to photographic images to make them smaller, without sacrificing too much quality. It offers compression that has shown almost 40% more byte-size efficiency than JPEG for the same quality of image in a large scale study of 900,000 images on the Web. If these images or a portion of these images were held as WebP, bandwidth would be greatly reduced without loss of image quality.

We’re therefore pleased to say you can now use Zamzar to convert these formats both to and from WebP for all of the following formats :

bmp – Windows bitmap

emf – Windows Enhanced Metafile

gif – Compuserve graphics interchange

jpg – JPEG compliant image

pcx – PC Paintbrush Bitmap Graphic

png – Portable Network Graphic

tga – Truevision Targa Graphic

tiff – Tagged image file format

wbmp – Wireless Bitmap File Format

We hope these conversions will be useful to those of you who want to use the new WebP image technology from Google in your web pages or applications.