The company’s facilities are strategically located along major high traffic interstates

Situation

APP shareholders were exploring a full sale of the business

Cascadia pitched and won the business against multiple investment banks from around the country due to its knowledge in the sector, close proximity to the management team and reputation for successful transactions

Cascadia Process

Cascadia ran a controlled process reaching out to a select group of potential buyers

Cascadia was able to drive “scarcity value” by positioning APP as the platform and “entrée into” the Pacific Northwest to key strategic buyers

Cascadia drove a competitive process in which a select group of buyers were brought out to meet the management team

Using the scarcity value concept, Cascadia then negotiated with the company’s preferred buyer

The acquisition of APP by World Fuel Services was part of a broader strategy to expand aggressively into the Northwest