Many news organizations, bloggers, etc. contacted Fair Isaac to get confirmation on their study. Fair Isaac reiterated that the results were preliminary and that they are seeking more data from advertisers. The news reports (including the ones I provided links to) got, uh ... a little ahead of themselves.

Here is one synopsis that features comments from Google and Yahoo! representatives.

However, I think FairIsaac's deeper involvement in the issue will bring all of the issues that I have been presenting to the forefront. They may not have much knowledge of how the Internet works, but they can easily gain that expertise by talking to those types of people.

Comments

He's not on their board. I hope they do tap him, and other folks who have years of Internet architecture and protocol experience. Offhand, I don't know what his opinion of click fraud (and other related topics) is, but I'd be interested in hearing them.

For those not in the know, Erik has been involved in controversial aspects of Internet architecture in the past. I'll write more about that in a bit.