Toshiba's Computer Systems Division announced today that the company has appointed Hill & Knowlton to spearhead its public relations strategy for the Middle East region.

“Our leading position in the mobile computer market calls for the best in communication,’ said Ahmed Khalil, Toshiba general manager for the Middle East and Africa. ‘Hill & Knowlton has a strong track record in the region and its IT communications expertise will play a key role in further strengthening our position.”

Dave Robinson, Hill & Knowlton’s CEO for the Middle East & North Africa region, commented: “Toshiba has achieved its leadership position through constant innovation and with its unwavering commitment to deliver the best solutions to customer needs. This is exactly in tune with how H&K works with our clients so this is a perfect partnership. We look forward to working with the Toshiba team in helping them build their business across the region.”

Toshiba was the company that sparked off the mobile computing revolution when it introduced the first notebook in 1985. Headquartered in Neuss, Germany, the Computer Systems Division of Toshiba Europe GmbH is a wholly owned subsidiary of the Toshiba Corporation, the world's eighth-largest computer and electronics company.

One of the world’s leading communications consultancies, Hill & Knowlton opened its doors for business in the Middle East in 1985 and has expanded since to a region-wide network.