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Kawasaki has appointed Richard Beattie as its chief marketing and sales officer. Beattie will take the reins for marketing, sales and product strategy for the company's markets in the U.S. and Central and South America. He previously worked at Fisker Automotive and Mazda.

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Mazda has unveiled a comprehensive campaign for the CX-9 SUV, which includes dozens of pieces of content created with Garage Team Mazda. The effort will focus on pushing car lovers from search and social media to the company's website, which has been updated for mobile.

Rain gardens can help protect waterways from pollution while adding beauty to the surroundings, writes Rob Zimmer. They include native plants and they filter contaminants from rainwater. To create one, till the soil between three to six inches deep, then plant vibrant native plants that tolerate excess moisture at the center, placing those that can withstand drought at the edges.

To reduce landscape maintenance, employ sustainable practices that allow plants to work with nature, advises Mike Curry, a professor in the horticulture department at the College of DuPage in Illinois. These include using native plants that drain stormwater, and irrigation controllers with smart technology. "[T]hose of us invested in sustainable landscaping believe in putting the right plant in the right place so that no one has to put lots of energy, effort and inputs like water, fertilizer and insecticides into keeping it alive," Curry said.

Find new ways to delight and help long-term customers to keep them coming back, writes Kevin Eikenberry. Be sure to thank them for their business and spend time really listening to their thoughts and concerns. "Recognize that you may not know everything about their business and situation. Close your mouth, open your ears and listen to your customers," Eikenberry advises.