Cha Tae Hyun is the #1 variety personality in brand values for November

On November 4, the Korean Brand Reputation Research Center revealed the results of data analyzed between October 2 through November 3 for tv/variety personalities.

In 1st place came actor Cha Tae Hyun with 5,486,579 points. According to the Brand Center, Cha Tae Hyun's relation to the late Kim Joo Hyuk's death recently, as well as his attendance at the Song-Song couple's wedding, had a big role in boosting his brand reputation.