I've been giving this to my cats for two weeks now and I've noticed an improvement in my short-haired cat. She's around 11 yrs old now and her black fur lacked luster, shed a lot and generally looked drab. When I was petting her the other day, I noticed my hand wasn't getting full of fur and her hair looked really glossy. My other cat (medium-hair) - I haven't seen such a drastic improvement yet....

I give this to my dogs regularly throughout the cooler Midwestern months (late October through end of May). It makes their fur incredibly soft and shiny, and helps eradicate dry, flaky skin. I apply it directly to their dry dog food either once or twice a day. They love the taste of it! I'm also convinced that it helps their immune systems and helps maintain overall good health. Excellent product! I highly recommend it for your companion dogs and cats.

I love this stuff. It made my black dogs coat just glow. But I got cheap and tried another option that was slightly less expensive (it was made of more flaxseed then cod liver oil). After giving it to him for a month, I saw no benefit to his coat. It looked kind of dull. So I'm back on this stuff. Everyone always tells us how beautiful he is.
I've also noticed that if we take him off this, he has problems with his hips. He walks very stiffly. But when he gets it regularly, he walks more smoothly with no stiffness.

My cat had been licking off her fur for 2 years, and I did not want 'drug' treatment. Tried a couple of other remedies through the vet, no luck. So I reluctantly gave in to trying 'prednisolone' which should have been safe for her. Well she had a drug induced hyperglygemic reaction so is now a diabetic. She is on Insulin and am hoping this may turn around and go into remission. Her hair is growing back and her coat looks better after 3 weeks on the oil. I also have her on 'flower essences' from another supplier so I believe this is also contributing to her 'feeling better about herself'. The oil is not as fishy smelling as another brand I purchased prior, and she takes the Nordic Naturals more easily and doesn't run away after I administer it to her, so I feel this product is wonderful.

I feed our four (older) cats mostly wet food. I mix this cod liver oil into a cup of grain-free kibble for them to share each evening. I think they have healthier skin and fur and fewer hair balls with regular use.