Engaging customers. Engaging employees.
Most business leaders consider engagement as an essence for their strategy.

When it comes to execution, the culture eats the strategy for breakfast. Ever so often.

Actedge works with organizations to execute customer engagement and acquisition strategies.
Customer engagement is using a mix of face-to-face interactions, media outreach, and online networking approaches, best known as Social Media.

Arno Hesse formulated and executed market strategies over the past 20 years. Market entries. Re-positioning. Segmentation. Launches. Organic Growth. Mergers. He has come to realize that the so-called soft issues are often hardest to master, and now applies innovative approaches to manage culture change in strategic transformations.

For the past three years, Arno has worked with Union Bank, a California-based bank with over $60 billion in assets, part of Mitsubishi UFJ Financial Group, a top 10 global bank. As Executive Vice President for Retail Marketing and Segments, he lead Product Management, Customer Experience Management, and Marketing. During these years, the banks retail operation was chartered to transform itself from a focus on accounts to a customer-oriented organization. With a solid eye on customer needs, Union Bank has weathered the credit crisis better than its peers and has emerged in a stronger position.

With Actedge, Arno Hesse works with partners in technology and agencies on the execution of market and customer strategies, while building and changing the company culture to sustain the transformation.