October 24, Reno, Nevada: New Generation balding treatment products were once at the forefront of the non-prescription Alopecia control movement in the United States. In fact, it was the pioneer in developing and producing the first ever alternative, non-medical anti- balding treatment that was manufactured on a large scale for mass consumption by the balding population of the country in the 1980s and 90s. Although New Generation has maintained a loyal customer base over all these years that still swears by its 3 step treatment program, the brand did experience some stagnation in terms of growth in the number of users of its products in the last decade or so. Not any more though. In recent months, New Generation has experienced a rejuvenated demand for its range of hair loss remedy products, and is witnessing a robustly growing head count of people that are discovering and rediscovering these ground breaking hair loss cure products.

The founder of California Pacific Research and the creator of New Generation products is a man who is as legendary as the brand itself. Robert Murphy has been in the public eye for a large part of the last three decades. He was the main protagonist of a much publicized legal showdown in the early days of New Generation. The case against him was based on the premise that he was misleading the consumers by giving them false hopes of regaining a full head of hair. Though Murphy’s main detractors were people who held public offices, the public itself came out in overwhelming numbers in support of Murphy and New Gen products during the hearings of this watershed court case of ‘innovation versus establishment’.

New Gen hair growth treatment products are based on some ground breaking research conducted by Dr. Ilona Schreck-Purola at the University of Helsinki. Here is what a Salinas Californian journo had to say about New Generation’s three step system that includes a shampoo created from natural ingredients, a cleanser/conditioner, and the flagship New Gen overnight formula:

"Who says miracles aren't possible? There is a Fountain of Youth, only this one comes in three bottles. I know. I'm using it myself."