expedia.co.uk rebrands

18th Mar 2010

Expedia.co.uk, the leading online travel booking website, has unveiled its brand relaunch which will include a logo redesign and site improvements, supported by an advertising campaign featuring television for the first time in nearly two years. The new design is also being rolled out on Expedia’s 11 other European sites.

Launched today, the new logo, which hasn’t changed since the company’s conception in 1998, has been brought up-to-date. It remains blue and yellow and still features the familiar globe and plane but it has been refined to give it a more classic and timeless design.

The user interface on the site will be revamped throughout the year. Improved functionality aims to deliver a better shopping experience for customers by helping to refine search options and improve choice.

Later in the year, the rebrand will also be supported with advertising across television, print and online, highlighting Expedia’s aim of providing the best travel booking experience for its customers.

Key to Expedia’s success is flexibility and value, making it possible for customers to tailor trips to suit individual needs and make greater savings. Given its vast product range of more than 114,000 hotels and 450 airlines, the easy-to-use site has an unparalleled choice of holiday options available and the technology which lets customers book their flight and accommodation together to save more money.

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“We are a well-known and trusted brand but we also know that consumers can visit up to six different sites when considering buying their travel,” says Stephen Davis, Head of Brand Marketing & Research, Expedia EMEA. “So, we really need to cut through and remind people why Expedia.co.uk is the right choice.

“Many people don’t realise that, on Expedia.co.uk, they can save more money by booking their flights and hotels together while still being able to completely customise their holiday. Last year we helped our customers save a staggering £32 million by doing just this, an average of £50 per person – that’s enough for another overnight stay away in many destinations,” Davis concludes.