Sign up for our newsletter

LG Electronics: Introducing the Fabshare

You are here

Reinventing how we share with the LG Optimus G Pro.

Bad jokes. Food porn. And so, so many selfies. The promise of sharing has become its unwelcome, awkward step-cousin: oversharing. When we launched the LG Optimus G Pro, we started with this insight: the G Pro has advanced features that allow people to do more with their pics and videos, and make things that other folks actually want to see. Naturally, we made quite a big deal about it. And that's how we turned oversharing into Fabsharing.

Turning oversharing into Fabsharing.

We started by creating an online headquarters – a responsive desktop and mobile site to introduce people to Fabsharing and teach them everything they needed to know about how to turn a mundane share into something truly special. TV spots and supporting online videos spread the news, backed up by a display campaign, over sixty custom media placements and a digital billboard in Times Square. Online, the Bucket List Theatre let visitors explore the phone’s features virtually. The loveable Ms. Fabshare dispensed no-nonsense sharing advice for the socially inept. And we even partnered with Someecards to help put repeat oversharers on notice.

Restoring social media’s faded glory.

Fabsharing resonated with victims of oversharing everywhere – generating 115 million social engagements and over 5 million video views in two months – helping restore the glory of social media, encouraging sharers to step their game up, and raising awareness of the Optimus G Pro in a fun, dare we say shareable way.