Jaguar Land Rover joins new mountain-top 007 centre

Jaguar Land Rover has confirmed a three-year partnership with the new 007 Elements in Sölden, Austria – the first interactive James Bond experience of its kind

Jaguar Land Rover, whose vehicles have featured in James Bond films since 1967’s You Only Live Twice with Sean Connery, have been announced as official partner to the new virtual 007 experience in Sölden, Austria.

The 007 Elements experience is located at the peak of the 3050m Gaislachkogl mountain, next to the ice Q restaurant featured as the seedy Hoffler Klinik in 2015’s Spectre. It's set to open in July 2018.

Interactive displays showcasing Jaguar Land Rover technical content will form part of the experience, allowing visitors the opportunity to jump into the iconic world of culture’s most popular secret agent.

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Footage of the modified Land Rover Defenders and Range Rover Sport SVR used in Spectre will be the focal point – with the Range Rover Convertible from Octopussy, Defender 110 Crew Cab from Skyfall and Series III 88” from Timothy Dalton’s debut in The Living Daylights also set to feature.

Jaguar’s celluloid stars include the Jaguar XKR from Die Another Day alongside M’s (Ralph Fiennes) XJR and Mr Hinx's (Dave Bautista) C-X75 concept car from Spectre. The Range Rover P38s from Tomorrow Never Dies may also make an appearance.

Perhaps as a hint at what’s to come next year in Daniel Craig’s final outing as James Bond, visitors can get up close with the latest Jaguar Land Rover technology, including the new artificial intelligence systems and 90kWh lithium-ion battery from the electric Jaguar I-PACE – also used to power the villain’s C-X75 during Spectre's epic supercar battle in Rome.

Mark Cameron, Jaguar Land Rover experiential marketing director, said: 'From one British icon to another, Jaguar Land Rover is proud to be part of 007 Elements, the new James Bond experience.