At the studio while analysing key Spring Summer 2017 trends, we couldn't help but notice floral patterns were unusually sparse on the catwalks. However, the ones that were taking stage were grandiose in both beauty and size.

Echoing Ettore Sottsass, best known as the instigator of the Memphis design group at the turn of the 80s, we analyse the strong graphic trend for a hypnotising mix of geometric shapes and bold colours.