Lexicon Branding President David Placek Discusses the Power of Branding at the Market Montana Symposium

Lexicon Branding is behind some of the world's most recognizable brand names, from Pentium to Swiffer. At the Market Montana Symposium on Sept. 12, company President David Placek provided a glimpse into the creative process and psychology behind branding while highlighting the importance of using a brand to build anticipation. Following Placek's keynote, Department of Commerce partner Destination Analysts continued the brand discussion by sharing preliminary insights into its Montana Brand research project.