This reports delves into the beauty category. Looking at how activity compares between Facebook and Instagram, and what brands are doing to success on Instagram. The report compares ten top beauty brands across 6 social networks: Facebook, Twitter, YouTube, Google+, Instagram, and Pinterest.

Data Highlights and Key Takeaways

Facebook is the dominant social network in terms of fan count: Average of 72% of all communities reported on

Instagram is only the 4th largest community based on industry average.

Industry-wide, 77% of all social content engagements are happening on Instagram. Facebook garners 27%.

NYX, the brand with the smallest overall fan count, has the most overall engagements (97% of those engagements happened on Instagram.)