NEGATIVE KEYWORDS

Anthony Baxter, Co-Founder & CEO

25 November 2016

– 2 min read –

Recently there have been requests to explain how negative keywords work and concerns over competitors clicking on client Ad’s wasting valuable budget. Here are some tips to look out for and how the Firefly Team can help.

You could be wasting up to 30% of your total spend!

In a recent analysis of 1000’s of adwords accounts, at least half of advertisers wern’t using negative keywords. Without negative keywords, we estimate that you could be wasting up to 30% of your total online marketing budget.

Negative keywords are words selected to help filter out clicks and impressions you don’t want to show for. For example if you have a residential plumbing business but don’t do any commercial work, a recommended negative keyword to add would be “Commercial” to stop your Ad showing for “Commercial plumbing New Zealand”.

Negative keywords when used correctly can help:

1. Increase return on investment

2. Increase click through rate

3. Increase your campaigns quality score

4. Reduces wasted budget on irrelevant impressions and clicks

5. Increases relevancy of your campaign

6. Rules out standard searches like “Do it yourself” and searches without the intent to buy/purchase

Negative keywords are one of the many techniques we deploy to increase your return on investment. Here’s what else we look for when running a campaign.

Click Fraud can be costing you up to 20% of your total spend!

Are you a victim of click fraud? Statistics say you are. Click Fraud is happening every day devouring your campaign spend. Competitors, repeat visitors (obsessive comparison shopping), ex-employees & more are clicking ads every day and after a recent study, up to 20% of your total spend could be spent on these visits.

You have a right to know who is clicking your ads. Firefly can monitor your campaign and stop click fraud activity before it starts, allowing you to get more leads for every dollar spent using Google adwords.

Speak with one of our consultants in Auckland, Wellington and Christchurch to see how we can run a highly profitable campaign.

FIREFLY

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SOCIAL MEDIA SPECIALIST

Social Media Strategist

Firefly is a full-service digital marketing agency, and one of the fastest growing in New Zealand.

We are now expanding our team and looking for a social media superstar who wants to work within our world-class culture, offering social media solutions to a diverse set of clients across New Zealand and Australia.

If you love all things marketing and have practical hands-on experience in a similar role, this position could be the one for you! This role allows you to work within a world-class marketing team to drive and implement campaigns that change lives. Perfect for anyone who loves marketing, social media, copywriting and innovative ways of taking ideas to market.

Social Media Specialist job description:

Role:

You will be responsible for the social media management, content creation, strategy and implementation of paid media campaigns for a range of clients across a diverse set of industries. Experience in running such campaigns is a must and we will expect you to be able to present some of your work in the interview.

Platforms. Have an in-depth knowledge base across all social media platforms including Facebook, Instagram, LinkedIn, SnapChat, Pinterest, Google + and will be required to use a social media management tool such as Hootsuite and others we use internally here at Firefly.

Strategy. Competent in coming up with a strategic direction for a brand. This includes coming up with personas and their needs/goals/challenges, and a strategy that drives value, enhances trust and ultimately impacts the bottom line.

Reporting. Competent in creating reports that strategically analyse campaign performance that are sent directly to clients.

Content writing. Excellent grasp of writing, grammar and communication styles in order to achieve audience engagement with a variety of content.

Content Creation. Experience using photoshop or other editing software so that you can create visual content for a range of clients.

Who you are. A team player, constantly striving to achieve excellent results for your clients. You will liaise with other internal departments within Firefly including AdWords and SEO to see how the social media campaigns are part of a full digital marketing strategy.

Track record. A proven track record of success in social media and must be able to demonstrate competency in social media strategy and engagement across multiple industries.

Responsibilities:

Prepare monthly internal and client performance reports using third party integrations, software and tools;

Liaise with Firefly suppliers to enhance client campaigns and understand systems and processes around these;

Help On-board new clients using Firefly processes

Build new campaigns to the best practices in the industry

Work with internal specialists to manage multiple accounts and troubleshoot any issues;

Firefly is a full-service digital marketing agency which utilises advanced technology systems to provide tailored and fully integrated approaches to a diverse customer base of SME’s across the country. We have New Zealand’s most advanced search system, our proven track record and solid performance means we’re growing fast and we need a Digital star to join our team!

As the Search Specialist, your main role will be AdWords and SEO focused creating, analysing and improving client campaigns to industry best practice. Ideally, you will have 2-3 years hands on digital marketing, AdWords and SEO experience. A passion for business and technology is a must.

This stimulating and varied role will include extensive content planning and strategy, CMS platform coordination, AdWords campaign set-up and optimisation, SEO on page and off page optimisation, data analysis and implementation, report writing, preparation and onboarding of new clients and presenting thoughts and results to team members and at face-to-face and over-the-phone client meetings.

Responsibilities:
– Prepare monthly internal and client performance reports using third party integrations, software and tools;
– Liaise with Firefly suppliers to enhance client campaigns and understand systems and processes around these;
– Help On-board new clients using Firefly processes
– Build new campaigns (Adwords/SEO) to the best practices in the industry
– Work with internal Adwords and SEO specialists to manage multiple accounts and troubleshoot any issues;
– Oversee campaign performance, identify, recommend and implement improvements
– Track all incoming support requests and facilitate through to resolution;
– Advertising budget management;
– Deal directly with clients through email, phone, online
– Basic understanding of coding is a plus
– Regular improvements to systems and processes

Requirements:
– Strong communication skills, writing skills, creativity, and professionalism;
– Ability to multi-task, handle pressure, changing priorities and deadlines;
– Google AdWords and Analytics certified; Proven and Hands-on SEO experience (on-page and off-page optimisation and strategies, keyword analysis, web analytics, analytics goal creation)
– Desire to learn, grow and improve with the Firefly team
– At least two-three years experience managing SEO and Adwords campaigns;
– Proficient in Microsoft Office – Word, PowerPoint, Excel
– If you are wanting to join a fast growing energetic team, we would like to talk to you. Our vibrant offices are based in Albany and parking is provided. This is a full-time role. Start date can be immediate. Remuneration based on experience.

The Team at Firefly welcome your application.

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ADWORDS SPECIALIST

Firefly is a full service digital marketing agency which utilises advanced technology systems to provide tailored and fully integrated approaches to a diverse customer base of SME’s across the country. We have New Zealand’s most advanced search system, our proven track record and solid performance means we’re growing fast and we need a Digital star to join our team!

As the AdWords Specialist, your main role will be AdWords focused creating, analysing and improving campaigns to industry best practice. Ideally, you will have 2-3 years digital marketing and AdWords experience. A passion for business and technology is a must..

This stimulating and varied role will include extensive content planning and strategy, CMS platform coordination, AdWords campaign set-up, analysis and implementation, preparation and on-boarding of new clients and presenting thoughts and results to team members and at face-to-face and over-the-phone client meetings.

Responsibilities:

– Prepare monthly Google AdWords performance reports using third party integrations, software and tools;
– Liaise with Firefly suppliers to enhance client campaigns and understand systems and processes around these;
– On-board new clients using Firefly processes
– Build new campaigns to the best practices in the industry
– Work with internal Google AdWords optimisers to manage multiple PPC accounts and troubleshoot any issues;
– Oversee campaign performance, identify, recommend and implement improvements
– Track all incoming support requests and facilitate through to resolution;
– Advertising budget management;
– Deal directly with clients through email, phone, online
– Basic understanding of coding is a plus
– Regular improvements to systems and processes

Requirements:

– Strong communication skills, writing skills, creativity, and professionalism;
– Ability to multitask, handle pressure, changing priorities and deadlines;
– Thorough knowledge of all aspects of Google AdWords; Display, Remarketing, Shopping Campaigns, Youtube, Google AdWords certified;
– Desire to learn, grow and improve with the Firefly team
– At least two years’ experience managing medium to large Google AdWords campaigns;
– Proficient in Microsoft Office – Word, PowerPoint, Excel
– If you are wanting to join a fast growing energetic team, we would like to talk to you. Our vibrant offices are based in Albany and parking is provided. This is a full-time role. Start date can be immediate. Remuneration based on experience.

The Team at Firefly welcome your application.

INTERNSHIP (UNPAID)

Want to know how digital marketing campaigns work? We’re looking for hungry and passionate people to join our amazing team, assisting with campaign builds and day-to-day operations of the business.

BUSINESS DEVELOPMENT MANAGER

Since starting in a bedroom 3 years ago, Firefly has broken the rules, successfully disrupted the digital marketing industry in New Zealand and is looking for a high-performing, passionate sales person who has a proven track record in consultative selling. You thrive in an environment that is constantly moving forward and changing, the high energy and fast pace of our start-up will keep you on your toes and you will want to help transform the lives of business owners across New Zealand with award winning digital marketing campaigns!

This role is perfect for someone who:

Considers themselves a master communicator and sales star. Can confidently conduct sales meetings, asking the right type of questions naturally driving to a decision. Has a proven track record overachieving on sales KPI’s.

Hustles and put’s 100% into everything they do in a proactive way. Does not want to settle for average and thrives in a highly competitive sales team. Firefly does in 3 months what others do in 12.

Has an on-going need for personal development to be the best possible version of themselves and constantly seeks growth opportunities. Our team constantly seek feedback from each other and are responsible for our own growth.

Enjoys helping their clients transform their business through our digital marketing solutions and genuinely gives a shit about the result. We make our customers say WOW.

The ideal candidate must have a Full NZ driver’s license and their own car.

Highlights of the role:

– Pro-actively develop your own sales channel through warm-calling, networking, inbound lead generation and face to face client meetings across New Zealand.
– This role is a pure hunter role, we have internal client success managers who will help with the on-going service of your client to generate amazing results.
– Work with and develop our network of strategic partners and suppliers.

– Be involved with our events and actively contribute in helping us educate and inspire the local business community.

Why work for us:

– Earn uncapped commission on clients from your sales channel as well as a competitive base salary
– Enjoy the opportunity to travel: we have a Christchurch based sales team as well as gaining momentum in the Wellington Region
– Close knit team with a company culture that celebrates success (Yes we are off to BALI in March when we hit our BHAG)
– Grow with our company, as we take on more team members your career can quickly advance as you become a senior member
– Continuous learning and development opportunities
– Receive a petrol allowance
– Iphone and laptop provided