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Friday, 1 June 2012

I went to
donate blood today and I think this is the 1st time I have voluntary
gone to donate blood without being coerced into it. I once did it in High
school and for me it was more because the whole school was doing it. But today
I actually willfully went to donate blood. EXIM Bank was doing a blood donation
at the bank and since it is one of the clients I deal with I decided to go and
be a part of this initiative. What made me do this? To be honest when since I
worked on the corporate communications material for this campaign for EXIM
Bank, I did my research as to WHY we need to donate blood. Now its very
surprising that we, and by we I mean I am included, don’t know WHY we should
donate blood especially for our continent. Let me tell you why you need to just
take a few minutes of your day to donate blood, and especially if you are a
woman, an African one at that.

Because it
saves lives.

Don’t take this statement lightly. Let me give you the facts, but
first you must read the story below that took place in Uganda.

“Jennifer Anguko was slowly bleeding to death right in the maternity
ward of a major public hospital. Only alone midwife was on duty, the hospital
later admitted, and no doctor examined her for 12 hours. An obstetrician who
investigated the case said Ms. Anguko, the mother of three young children, had
arrived in time to be saved. Her husband,
Valente Inziku, a teacher, frantically changed her blood-soaked bedclothes as
her life seeped away. “I’m going to leave you,” she told him as he cradled her.
He said she pleaded, “Look after our children.” By CELIA W. DUGGER
Published: July 29, 2011

An
estimated fifty percent of maternal mortalities recorded in Accra are as a
result of the unavailability of blood for onward transfusion to the pregnant
women who need it.This
is according to the Manager of Donor Services, at the Korle-Bu Teaching
Hospital Blood Bank, Tetteh Carboo.

EXPRESS also indicated that less than
one percent of Ghanaians donate blood across the country adding that “the
percentage is so small you can’t even compute”. http://vibeghana.com/

It is regrettable that Ghana has
never achieved a 50 percent voluntary blood donation status, with the
percentage fluctuating between 28 and 45 percent despite other African
countries like Rwanda, Zimbabwe, Uganda and Togo having achieved 100 percent
status.

In sub-Saharan
Africa alone, where blood supply is critically inadequate, severe haemorrhage
is a leading cause of maternal deaths.

Heavy
bleeding during pregnancy or labour, is the leading cause for maternal deaths
in Rwanda, accounting for 34 percent of deaths, according to the Maternal
Deaths Audit, 2010. http://allafrica.com/stories/

Your
one-pint of blood can save 3 lives! Imagine that. You can never know the day
when someone will need your blood. You could save a mother and a child! That to
me is great. And it only takes a few minutes of your time, you wont lose
ANYTHING at all. Go ahead and save a mother and her child, plus one more person
with your one pint of blood. If we all commit to donating blood 3 times every
year, we will be able to drastically reduce maternal deaths in our continent.
Come on everyone. We need to be the CHANGE we seek!

Its
World Blood Donor Day on 14 June. Be a part of giving back and give your blood.

Join my supporters!

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About Me

Tadziripa Madzima-Bosha (also known as Tadzie in short) has over 12 years experience in the advertising, marketing
and communications industries. In the past she has served in senior roles such
Creative Director, Studio Manager and Senior Art Director for advertising
agencies in Zimbabwe and Tanzania namely Gary Thompson and Associates, Visual
Point Creative Group, Africa Advertising and M2 Advertising Agency. Currently Tadzie
leads the Marketing and Communications for the Africa region for Reach for
Change - an international non-profit organisation which runs accelerators,
incubators, innovation competitions and hubs for social entrepreneurs and
start-ups in 17 countries globally. Tadzie oversees the marketing and
communications for 7 countries in Africa namely Ghana, Tanzania, Rwanda, DRC,
Chad, Senegal and Ethiopia. Tadzie is also a
marketing coach who has trained over 50 social entrepreneurs in the Reach for
Change incubator with communications and marketing skills such as branding,
marketing strategy development and digital communications.

Tadzie
has vast
experience in strategizing and executing various CSR communications
campaigns in partnership with corporate organizations such as telecoms,
banks and media companies namely Tigo/Millicom, entertainment broadcasting
group Modern Times Group (MTG), Exim Bank Tanzania,
Kavli Trust and IKEA Foundation, just to mention a few. In her work with Reach for Change, she has
also worked on strategizing and executing non-profit communications campaigns
for organizations such as UNICEF, EU and British Council. Tadzie is also the
Founder of Brand@Heart, a
consultancy that provides start-ups with marketing, branding, campaign
strategy, pitching and public speaking skills. She is an amazing knowledge hub
on how to develop effective social good communications campaigns for corporate
companies and non-profit organizations andis a brilliant dynamic communicator.