It is very risky to decide investment before making a holistic market evaluation. You will understand current and future conditions of the market vs your expectations. If market meets your expectations we can proceed with other steps. Do not decide to enter Turkish market before getting our detailed report in your sector.

How can we support you

Shape your opinions about the market after reviewing below assessments:

Right pricing strategy

Turkish market has promo driven structure, if you do not match promo strategies in your sector you might lose even you have better product proposition. We have Realtime promo tracking tool tracking all the printed promotions in the market. You can track your promo split in Turkey and create incentive...

Market Entry Options

You do not need to make mass launch, you can also consider regional, channel or targeting to specific shopper group launch strategies. Thanks to our partners we have huge database, it will be at your service to articulate the best market entry strategy.

Customer/channel mapping

There are 250,000 points of sales in Turkey market. We have GPS locations and potential of each 250,000 POI, which is very important to set up right G2M strategy.

Market profitability assessment

There is no direct correlation between market size and profitability in Turkish market. In some channels growth numbers are disproportionate but due to harsh competition profits are suffering. Before making any attempt, you need to understand the profit structures of different channels and segments then prepare your entrance strategy.

Competition analysis

If you want to beat competition, you need to understand their current structure from all aspects including costs, employee #, trade margins, distributor structure, marketing investments, etc.

Market segment analysis

Every market has its own dynamics. In some markets cheapies are stronger, however, in others demand to experiential products are higher. We consult you whether your products are fitting into Turkish market conditions.

Current market size and future growth estimations

It is very important to historical trends and future projections of the sector that you want to enter. We have various connections (Nielsen, Ipsos, IMS, GFK, Local Data Providers and Customers) in our network to provide data about market size.