While Koh didn't provide a lot of details — for example, it's not been confirmed if the device will actually be powered by Bixby, though it's likely — he does mention the possibility of an announcement coming "soon."

However, with Amazon Echo and Google Home in a fierce arms race to one-up each other, and Apple's Siri-powered HomePod arriving on store shelves this December, we hope the smart speaker market isn't too crowded in time for the supposed Vega's launch — for Samsung's sake.