[Trade Show] Why The Most Effective B2B Marketing Tactic May Surprise You

Before you get caught up in the Content Marketing Craze and cancel all your speaking engagements or tradeshows, keep in mind the big picture. 'With all the news and hype about content marketing these days, you would think it’s one of the most effective marketing tactics for B2B marketing, if not the most effective.

advertising, junk mail, spam, and tradeshows. Think about it, if you do not want to see an ad on television, you can simply record the show, watch it later, and fast-forward through the commercials. 'Let’s begin by defining what inbound marketing is at a basic level. In fact, 44 percent of direct mail is never opened!

TradeShow Appointments. 'A while back we detailed several tactics B2B manufacturers and distributors should consider when seeking to improve their visibility in search engines and social communities. Those tactics in summary: YouTube Integration. Generate Leads for Exports. Local Optimization (Office / Dealer Locations). properties).

Hence Universal Analytics could, for example, track RFID tag movement around a tradeshow or light switches being turned on or off”) and weaknesses of Universal Analytics. 'You’ve likely at some point come across the contention that humans only use 10% of our brains’ capacity (which is a myth , though a popular one).

And that includes social media as well as tradeshows. Show a sustained interest without crossing the line into stalker territory. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. And with hype comes misunderstanding. This is a recipe for disaster. Wrong.

[Trade Show] 106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Social media produces almost double the marketing leads of tradeshows, telemarketing, direct mail, or PPC. 'As Wallis Simpson, Dutchess of Windsor, famously said , “You can never be too rich or too thin. Or have too many social media marketing statistics.” Image credit: Business 2 Community. 21 Social Media Statistics.

Show it off! Takeaway: Have an upcoming tradeshow, speaking event or other exciting announcement? 'There are plenty of ways to use your Twitter cover image to promote your business. You can implement different tactics at different times, depending on what’s going on in your business at the moment. 1) Build Instant Trust.

lead nurturing program can leverage existing investments that you have made in other marketing efforts such as tradeshows, webinars, direct mail, PR and other marketing collateral by repurposing the existing content. Personal messages in your handwriting show you made an effort and value them. No plan for consistency.

It’s important to post company updates of upcoming events, and include updates from important tradeshows or industry summits. Be sure to post new content regularly ramping up to the event date, and mention your partners and other influencers who may be attending the show. 'Guest post by Dave Landry. Blogs. LinkedIn. Twitter.

'There are networking opportunities everywhere and whether it’s at a tradeshow , conference, meetup, or even chatting with someone on your commute you need to make the most of every opportunity because you never know who you might meet! For example, “It was great meeting you at the ABC Event. Share in the comments.

[Trade Show] 7 Things You Should Probably Think About When Planning a Customer-Focused Event

'If you are having trouble getting noticed at a tradeshow, consider hosting a customer event. If done in correlation with a tradeshow, the event can be highly successful. How can companies maximize their return on investment when hosting a customer event in correlation with exhibiting at a tradeshow?

We have clients that weave in offline measurements (like tradeshow visits, ad impressions, etc.) This could either be the result of someone downloading something online, leaving a business card at a tradeshow, a referral, etc. 'Inbound marketing is a powerful strategy. to this metric. There’s no qualification.

Related Stories 12 Stats That Prove Mobile is Making Voice More Important Than Ever Don’t Be Fooled by These 3 Content Marketing Myths The Easy Tool That Helps You Track and Measure TradeShow ROI in 4 Easy Steps. But what happens when they don’t convert, and you have no insight into why? Why should you care? Call Tracking

Those numbers are usually just vanity metrics because they look good, but in reality they don’t show how your content posting translates into actual business. We want to make sure you don’t listen to that bad advice, so here are a few mistakes to avoid when it comes to your content production. It doesn’t. You should be on Vine!” Probably not.

Websites, blogs, review sites, social search, video, podcasts, physical stores, tradeshows, print media and webinars are but a few of the marketing channels that sellers must contend with to deliver their message and impact demand generation. Knowing what they want from each channel is half the battle, says Atri.

[Trade Show] The Easy Tool That Helps You Track and Measure Trade Show ROI in 4 Easy Steps

With over 1,600 tradeshows and conventions taking place each year in North America, it can be difficult to determine which shows to attend. Tradeshows and conventions offer businesses a unique opportunity to generate leads, meet new customers, and build relations with existing accounts. Location. Target audience.

Brochures, newsletters, email campaigns, websites, advertisements, tradeshow exhibits, all with the same central theme: Look at us! 'Forecasts of up to 10% growth in 2015 construction starts harkens back to the prerecession salad days. But many A/E firm leaders and business developers still aren''t feeling it. Serve the buyer instead.

TradeShows and ROI Measurement: 5 Key Metrics. 'Looking back on 2014, I thought I’d share the 10 most popular posts. Enjoy. Ways to Improve Construction Productivity. Trends in Distribution and What it Means to the Distributor/Supplier Relationship. Tradesmen Take Note: Earnings by College Major Compared to Precision Machining.

[Trade Show] The Top 10 Benefits of Using Social Media Marketing for Business

Make no mistake, traditional networking through tradeshows, conferences, and other events is still important. 'Many professional services firms – even those that have embraced many facets of online marketing – are still wary of social media. Does this sound like your firm? If so, you’re not alone. Social Media

tradeshow industry is BIG. In 2012, there were 10,900 tradeshows that drew 27 million attendees. While the overall industry has grown 2-3% in 2014, not all shows have seen this increase. Part of the challenge today for tradeshow marketers is to cost effectively attract attendees. 'The U.S.

Don’t Be Afraid to Boost Bids If there’s a key date approaching—an important tradeshow, a launch, a big promotion or seasonal event for your businesses (or your competitors), etc.—don’t Bid management tools can be helpful to ensure you get the most bang for your PPC budget’s buck, and with these 4 tips, the bang is even bigger.

'Wondering if you should allocate marketing dollars in 2015 for virtual tradeshows? Tradeshows are an effective way of getting your brand out there and have become a necessary part of doing business. For small and medium size companies traditional tradeshows can be difficult due to a small event-marketing budget.

[Trade Show] Best B2B Lead Posts in 2014: Lead generation, lead nurturing and content marketing

B2B Email Marketing: Ferguson Rewards tradeshow optimization achieves over $10 million [MarketingSherpa case study]. 'Tweet The holiday season is always a time of reflection for what we have and what we have accomplished over the past year. You can utilize this information to better inform your 2015 strategy. Put you customer first.

Measuring the ROI of TradeShow Event Marketing Event marketing is seen as one of the best ways to drive high-value leads. Here are 12 stats about mobile search from this past year that show why. Digital was set to explode, and here these trends show why. The best of 2014, in one blog post! What do you think?

Whether it’s someone who downloaded a white paper or checklist from your website, gave you a card at a tradeshow or called in to your main number, you want to be paying attention to the company when assessing the strength of a lead. What’s more is, of the leads that are followed up on, they’re only touched an average of 1.3 times.

[Trade Show] 37 facts on the future of Social Selling vs. Cold Calling

2X higher ROI from email marketing than cold calling, networking or tradeshows (source: MarketingSherpa ). '50% of sales go the first salesperson to contact a prospect (source: InsidesSales.com ). Social selling is not hard selling. In fact, it’s the opposite. Where is it going in the future? Why has it changed? SOCIAL SELLING.

'Optimism is on the rise in the A/E business as 2015 holds promise of continued improvement in economic conditions. Some seem to think that a return to normalcy is just around the corner. But count me among the skeptics. The growth in new business opportunities is certainly welcome, but the competition for work isn''t easing up. Where to start?

Do we really need another $30,000 tradeshow? 'The transition to a new year can be a perilous time for B2B marketing organizations. Sales managers, finance people and CEOs are gathered in rooms or on conference calls having tough conversations about priorities and funding for the new year. What’s up with all this social media?

In 1995, you could get by with a marketer who could write, lay out an ad, plan a media mix and buy media, do research, buy lists of names for sales to call, and manage tradeshows. 'If your company has grown to the point where you’re hiring a marketer for the first time, congratulations! Let’s talk about what to look for.

[Trade Show] From MAGNET: How to Use LinkedIn to Promote Your Innovative Company

Tradeshow appearances, including where you’ll be and what you’ll be presenting. 'Each month we be feature a blog post from our friends at MAGNET (Manufacturing Advocacy & Growth Network). You can visit MAGNET online at manufacturingsuccess.org. How to Use LinkedIn to Promote Your Innovative Company. Awards or recognition.

'Going to tradeshows and in-person events can be an expensive proposition. When B2B marketers were asked to rate the relative quantity and quality of leads generated through a range of channels, tradeshows and events were cited as generating both the most leads as well as the best quality leads. What About Next Year?

'For most companies, tradeshows are one of the most important marketing programs they run. Beyond being a potentially excellent source for lead generation, many companies use tradeshows as an opportunity to not only meet with current customers, but also advance their brand. According to IDC, companies spend about 19.6%

As digital media technologies transform global business, energy – by and large – lags behind, stuck in a “tradeshows and hand-shakes” ethos that has ruled the industry for decades. They invested in a digital media strategy but realized that driving leads to their website was not enough if those leads didn’t make their way to sales.

Include all of the people you could potentially sell to: people you’ve met at tradeshows, who have spoken with your sales team and who have responded to your website. 'Tweet What’s the quickest, cheapest way to implement lead nurturing? get that question frequently when I talk to marketers about lead nurturing. Step #1. Step #2.

Yes, I attended that tradeshow or event, but it doesn’t mean I am a sales prospect. 'Marketing automation has helped change the way we think and approach marketing. It serves as a catalyst to Engage, Nurture and Convert our prospects and customers and enables a strategic approach to Demand Generation. In fact, only 2.8%

In fact, our research shows that when clients go to check out professional services providers, 80% use online sources of information compared to 55% using traditional references. Major offline examples include tradeshows, networking and in-person speaking engagements. 7) Tradeshow participation. 8) LinkedIn.

[Trade Show] How to Gain Insight on Conversion Metrics that Matter with Salesforce Campaigns

If you set up a campaign after something like a tradeshow or a webinar, you could lose the association of an opportunity to a campaign. Create Campaign Hierarchies Do you report on individual tradeshows as well as tradeshows as a whole? Enter the Salesforce campaign object. What about events as a whole?

It can also refer to free promotional items dispensed at tradeshows, conventions, and similar large events” Event tchotchkes are some of the most hotly contested items amongst marketers as part of the event planning process. That said, I also had a special mission assigned to me by three very important people–my children.

If data shows the customer recently purchased a new phone, then they would be more receptive to being offered accessories. Older forms of content – books, print magazines and collateral distributed at tradeshows – are all still relevant and important to varying degrees. 'The most effective content is informed by strong data.

'Tradeshow season is, mercifully, drawing to a close and loading docks across the nation are filled with display booths, crushed foam core signs, dented ballot boxes and damp collateral. Marketing pros are tracking their stuff as it lurches across the country, sits in Memphis awaiting a customs broker or languishes in some depot.

'Whether you’re a one man-or-woman run business just starting out, or a 20-year-old company of 50+ employees, one should never underestimate the power of attending a tradeshow. With that, we’ve compiled this list of nine must-attend retail tradeshows in 2015 – Feel free to add and share your favorites!

It was my second year at the show and I am continually impressed by the immensity of this industry. Fabtech hosted a panel on the first day of the show on bridging the skills gap with veterans. When walking the show and helping out in various booths, I heard the question, “Where are your products made?”

Blogs, Press Releases’s, & Whitepapers) are to be published and when other events such as tradeshows, conferences, and fairs are happening. Organize – The easiest way to get overwhelmed and fall behind your social media goals is not taking the time to get organized. The golden rule is never over commit. Vanity – Make it pretty.

[Trade Show] Database Marketing, Going Back to Basics for the New Year, Part 2

We’ve all got these people we picked up at tradeshows or random list buys or someone sales person added with no real detail on why. 'Continuing on from Friday , here are some ideas we’ve brainstormed for activating the less attractive contacts in your marketing lists. We consider these the B players. This one is easy for us.

'Tradeshows can be valuable investments that get your brand in front of hundreds – and sometimes thousands – of prospects. Attending a tradeshow can build business relationships; if your organization goes the extra mile and becomes an exhibitor, a show can also be an excellent opportunity to position your brand as a thought leader.

[Trade Show] The 3 Most Important Content Marketing Questions CEOs Should Ask

You’ve established a budget , funded largely by re-allocating some marketing funds from other tactics that don’t seem to be working (print advertising, direct mail, tradeshows, etc). 'As CEO of a company moving to content marketing, are you wondering how to set the right course? These three questions will have the greatest impact.

The product they were showing off was of only marginal interest to me, and of no interest to most of the other people they invited from my company. This is not a tradeshow, so no crappy orange bags here please. Just as nobody signs contracts on tradeshow floors, nobody is going to buy anything at your lunch event.

Both of us attended Dreamforce 2014 (Jill was a featured speaker) and we stopped by number of tradeshow booths to see the different vendors and learn what’s new in their companies. Lead Nurturing automation Dreamforce lead gen tradeshow As you might guess, we both experienced lead nurturing follow-up after those visits.

The report, however, goes further – ranking tradeshows as far and away the most effective demand gen channel in their “BtoB Channel Effectiveness Quadrant,” surpassing (by some margin) even demand gen workhorses like email marketing and PPC. Note: in fairness, the quadrant does designate tradeshows as a “high cost” channel.).

On the winning side, the old faithfuls favored by many – tradeshow events, referral marketing and in-house email marketing – are still earning their keep for B2B marketers. 'Choosing which channels to bet on is something that, quite literally, keeps many marketing and communication professionals awake at night. See the full survey.

By A/B testing your email with different times of the day, you can find the optimal time to inform your recipients about an upcoming tradeshow or a new product. Showing your reader what you want them to buy or what they will get by clicking your call to action is an easy way to entice them. Call to Action. Sender Address.

'I just returned from the STAFDA show which was held in Charlotte, NC. The show, for the most part, was upbeat, and the economic forecast for the next few years looks promising for the construction market. talked to several manufacturers and they seemed happy, for the most part, on the turnout for the tradeshow.

There are so many sources for gathering data from tradeshows, PR and leads from advertising. 'I know we all know “CONTENT IS KING” and we focus on putting out good stuff. But we should be just as focused on building the list to whom we’ll be sending all this valuable info. The more you have, the better the chances of them signing up.

tradeshows) that communicates the macro story and value proposition. The very first call you receive as a follow up from attending a webinar, requesting a white paper or attending a tradeshow. positive experience when visiting the tradeshow booth. But marketers still don’t see them as closely related.

[Trade Show] The 2 Things You Must Nail For Lead-Generating B2B Content

Studies show that 60% of the B2B sales cycle is over before a prospect first talks to a salesperson ( Corporate Executive Board ). ad size, commercial length, tradeshow booth size, etc.). 'Are you overwhelmed with the complexity of creating B2B marketing content that generates leads? The way people buy has changed dramatically.

Previously for these business owners we had call calling teams and tradeshows and the company brochure. 'Having recently done some more public speaking and chatting to small business owners at various events it seems that there is still a long way to go for digital marketing. Then came along the internet and it changed everything.

Turns out, the statement was based on a recent study showing that inside sales is growing 7.5%, compared to field sales at only 0.5%, and that as of 2013, 53% of the B2B sales rep population sells by phone, instead of face-to-face. Send your inside sales people to the tradeshows where their customers are in attendance. Video.

Because statistics show that the ROI of in-house telemarketing isn’t as high as when it’s outsourced. The marketing department returns from a tradeshow with hundreds of leads. 'Like most B2B marketers, you probably agree that the most successful way to create qualified leads is by using a human touch. Read more. Tele-Services

Are they getting press or running ads in trade publications? Are they going to tradeshows that you haven’t thought of? 'In today’s fast-moving business-to-business world, competitive analyses can yield surprising benefits. Here are some of the ways a competitive analysis can help your B2B marketing. Or declining?

They’re easier, cheaper and way more effective than those useless old tradeshows and you get to control the whole thing without those pesky competitors, students, people who can’t make decisions and tire-kickers who waste your time. TradeShows B2B marketing bizmarketer content marketing Elizabeth Williams events linkedin

Take a tour of just about any tradeshow floor today and you’re bound to see more than just an undistinguished, logo-branded tee with no-name jeans; on the contrary, you’re sure to encounter a wide array of personal styles – the prepster, the hipster, the techie. 'Attended a marketing conference lately? Let’s take a closer look.

Take a tour of just about any tradeshow floor today and you’re bound to see more than just an undistinguished, logo-branded tee with no-name jeans; on the contrary, you’re sure to encounter a wide array of personal styles – the prepster, the hipster, the techie. 'Attended a marketing conference lately? Let’s take a closer look.

'We recently attended and exhibited at a retail tradeshow in Las Vegas. It was a large, multi-day event with over 14,000 attendees and tons of booths on the show floor – a daunting experience if you don’t exhibit at tradeshows regularly or can’t afford a huge, flashy booth. Personality Counts. Lesson?

'Last time we established that tradeshows are many things, among them giant cash-sucking machines, that are terrible at lead generation. Before we dive into the Very Simple System, let’s remember that tradeshows exist for one reason: to make money for someone who isn’t you. So how do we pick which shows to go to?

[Trade Show] Inbound Marketing’s Next Industry Disruption: The IT Reseller World

Enough has been written about the ineffectiveness of tradeshows and cold calling to generate business so I won’t belabor the point. 'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. The Switch to SaaS. CMOs Will Control the Budget. Similar Model.

Why they say you should attend : “Natural Products Expo West continues to be the leading tradeshow in the natural, organic and healthy products industry, attracting over 67,000 industry professionals and 3,000 exhibits to the Anaheim Convention Center. ” Have you been to any of these conferences? Share in the comments.

To make it, she became aggressive – lowering prices, increasing print advertising, displaying at national tradeshows, and hiring sales reps. '“Did I know about manufacturing and the vent business when I inherited it? Phhhht. Yes, I used to clean the bathroom for my dad and do other stuff to make some extra money,” joked Lori Malitsky.

[Trade Show] Education, recruiting and the trades – a small step can make a big difference

Since I have been writing for CONTRACTOR magazine , I just had my six-year anniversary in September, education and recruiting in the trades are two issues that continue to be prevalent. No matter what tradeshow or convention I attend, education and training are key topics that are discussed.

Here’s a fun way to get their attention: tell them you’re cancelling all the tradeshows next year. Oh, and let’s back out the other vendors, students, speakers, organizers and those Shriners who showed up a week early for their own event. Squirrels insist tradeshows are great places to hang out with clients.

[Trade Show] A report from the epicenter of content marketing conferences

Compare this to Spacey who joked about the cookies on the tradeshow floor and prepared enough to poke fun at the previous year’s speaker William Shatner. The software explosion I spent a significant amount of time on the tradeshow floor talking to the many vendors trying to capture a piece of this content marketing space.

Your Analytics Don’t Show the Source of Calls You’re tracking spend for everything else, so it may be easy to overlook phone calls in light of everything else. It’s nothing to call an ambulance over, but it’s troubling nonetheless. The same thing happens with your marketing. Here are five symptoms that mean your marketing needs a check-up.

You may even ask folks if they want to be added to your email list when you meet them at a tradeshow or event. Videos – Videos are a great way to show off your products, service or company, give advice, and attract new visitors in various ways. So far, so good. Don’t know how to create one? ” post.

The 30th edition of IMTS (The International Manufacturing Technology Show) 2014 was the fourth largest IMTS in history and the largest six-day show ever with registration of 114,147 representing 112 countries. was able to attend IMTS two days last week and the one main impression that I walked away with is that IMTS is a huge show.

These same manufacturers are often in the marketing stone age of solely print, tradeshows and sales calls/prospecting. 'As a 10 year veteran of Business Development at Fathom, I’ve had conversations with a wide-variety of B2B marketers. While Google officially launched in 1998, search marketing was new to most manufacturers.

'Are you heading to Chicago this month to attend the IMTS/IANA, ASPE or NECA tradeshows? Use this guide to help you get around town during your free time while attending the various tradeshows being held in Chicago in September. If so, check out our exclusive Insider’s Guide to Chicago !

'“The only way on earth to influence other people is to talk about what they want and show them how to get it,” said Dale Carnegie in How to Win Friends and Influence People. With feeling feedback, you not only paraphrase what someone is saying, you also show that you understand how they feel about it. Ask questions and listen.

[Trade Show] Is Brand Advocacy Part of Your Marketing Strategy to Reach Tradesman?

Studies show that people rely on peer recommendations and reviews before purchasing goods. They are your ambassadors in the trades. If timing permits and you can meet them at an association meeting or tradeshow, see if they would let you interview them both for a podcast and testimonial video. Ask them for referrals.

provider of OEM equipment for printing companies created a campaign that combined event marketing with direct mail, email and teleprospecting both before and after a tradeshow to create brand awareness and new opportunities. If you only have a few minutes, this post provides highlights from each case study. What were the results?

Frequent best-of honoree Laura Click serves up more than a dozen helpful tactics for growing an opt-in email marketing list, from offering an incentive to sign up (“such as eBooks, webinars and video series”) and social media channels to digital ads, contests, and collecting email addresses at tradeshows and other industry events.

Or offline marketing such as direct mail, TV, radio, print, collateral, and tradeshows? 'Today Google announced that they will enable AdWords advertisers to use Google forwarding numbers to track call conversions that come after a user visits a web site from a Google paid search ad. Or ad campaigns on other search engines like Bing?

'Research has long suggested that the majority of leads generated by tradeshows never receive follow-up by company representatives. 2010 study concluded that fewer than 70 percent of exhibitors have any formalized plan or process in place for how leads are followed up after the show. Prompt response to show leads is critical.

It doesn’t have to be a fabulously designed or a high-priced content offering, it could be a simple blog post that gives you pointers on how to develop great content, or a short two minute interview with a thought-leader from a tradeshow floor. What does it take to have a “home run piece” as Doug Kessler calls it? Relevance.

To help promote crucial partnerships and create a pipeline of viable candidates, small manufacturers could also showcase their younger employees’ work during tours with local schools, at National Manufacturing Day, or at tradeshows or other events. Because it’s written to attract younger people: Show me the money.

3) How to Sell $500,000 in Tickets with Zero Reputation - This blog post will show you how one entrepreneur generated demand for his events company. 6) 6 Ways to Supply a Social Boost to Demand Generation - This slide show will teach you how to integrate your social media campaigns with effective demand gen strategies. 11) U.S. 20) 49.7%

Sales was in charge of bringing in revenue, and marketing was less a department than it was a budget for the salespeople to dip into for print collateral and tradeshows. Marketing always had a bit of a stigma tied to it in my previous job selling industrial equipment. The best part about all of this is that everything is measurable.

Are there tent-pole events in your industry, like a big tradeshow, that you can focus your quarterly efforts on? '“If you’re everything to everyone, you’re nothing to no one.” In other words, don’t waste your time and money on trying to sell to everyone. It just won’t work. So who is your target audience? But be realistic. Quality?

Now that digital interaction is our lingua franca, marketing can go beyond sending out catalogs and going to tradeshows. 'A few decades ago, when I was a green B2B inside sales rep, we kept customer histories by hand on 3×5 cards and kept them in a “tickle” file organized by date. Suddenly my computer got friendly and helpful.

[Trade Show] Got a Trade Show Coming Up? How to Use Instagram While You're There

'Think about the last time you put together a booth for a tradeshow or conference. There''s one very inboundy, inexpensive tradeshow tactic that you missed: an Instagram presence. So if you''re curious about how to integrate Instagram into your other tradeshow activities, keep on reading.

But here''s another option to consider: Take recruiting materials to conferences and tradeshows where you are exhibiting. 'Before the financial crisis, the biggest challenge facing A/E firm executives was finding enough qualified staff to meet growing workload demands. The resulting recession solved that problem temporarily.

They still rely on tradeshows and events for product information–second only to peers and colleagues. A well-trained sales force, enabled with informative materials, both digital and print, email, phone and tradeshow support. SMB is where there’s enough volume to do plenty of testing. Encouraging, isn’t it?

[Trade Show] What Every Managing Partner Needs to Know About Social Media

There are also private networks run by trade associations, professional organizations and the like. But tracking the impact of tradeshow attendance or social media activity on your firm’s brand is much more difficult. Growing the firm, finding top talent, deepening client relationships, yes… but social media?

Whether it’s meeting with new clients, vendors, attending tradeshows, or just taking a much-needed break, you do it all for your SMB. 'SMBs have a lot on their plates. With all the attention on growth and new customer acquisition, some objectives can fall to the wayside. You can reach target audiences. Want to learn more?

'Artillery B2B Marketing Blog > The Forward Observer Would you like to link inbound marketing with tradeshow success? So can tradeshows fit in with that new approach to marketing? For many companies, tradeshows have played an important role in reaching their marketing and sales objectives.

[Trade Show] Trade Shows: Are You Taking Advantage of the Media Opportunities?

Industry tradeshows are much more than just a chance to get out of the office and mingle with prospective customers, answering questions about the newest product launches, with aching feet and dry mouths. Contact the tradeshow management a couple of months ahead of time to obtain its list of registered media.

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