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… is getting. –James Ko, PT Many are making mistakes. Many are lowering their prices and nearly giving away their services for free. That doesn’t work. It sends the wrong message. Don’t let anyone dictate your worth, not the economy, insurance companies, no one. Misconceptions to Avoid: “My community is low-income, they will never pay out-of-pocket for their therapy.” Never judge a book by it’s cover and do NOT underestimate what an individual thinks is …

… people? Do you train them? Do you have a company culture? Are your patients a community of loyal members or do they forget about you the instant they walk out the door? Common Causes of Poor Team Spirit and Training 1) You Don’t Have Time You are doing too much; treating patients; marketing to physicians; paying bills; raising a family. But if you want to grow your practice you must make time for training. It has many benefits. It’s an investment, not a task or an expense or …

… If you haven’t carved out a niche by now such as adolescent sports injuries, women’s health, pediatrics, etcetera, it’s time to start. You probably are NOT standing out in your community. 3) Go after the many channels of new patients. And there are a lot, too. Medicare, workers’ comp, PPO’s, Auto, Personal injury, HMO (alternate list), Liens, industrial, private contracts, and more. Each has it’s own unique ways of being marketed to. Most are open or require minimal …

… patient (since insurance doesn’t cover it). Not only do I make money, with something I went to school for and worked hard to learn, but patients value my time and expertise even more than before…go figure. (On a side-note… another benefit to selling wellness/elective services is you begin to rely less on physician referrals. Once you start promoting performance enhancement, massage, yoga, etcetera, you will start getting more of the community seeking you out. Most people …

… offices). That’s no way to live a life, or run a business. “Stop trying to grow a business and start BUILDING A community.” -James Ko, PT What is loyalty? In the purest sense of the word it’s when a patient says (or thinks), “I don’t care about anyone else out there…I just love you. And that is why I continue to do business with you, FOR LIFE …and bring in family, friends, neighbors, and strangers.” I try to get patients ADDICTED to me. …