Getting Schooled in the New Industry Buzzword: Content Marketing

by Staff

Content College is a series of video lessons aimed at helping marketers successfully plan and implement a content strategy for their business

Too often marketers are flying by the seat of their pants when it comes to developing a content strategy. Unfortunately, the term content marketing has become an industry buzzword that everyone is talking about but few marketers truly understand.

Content College is a free series of lessons aimed at helping marketers successfully plan and implement a content strategy for their business. Created by the team at Uberflip, the course pulls from the top authorities on content marketing, including the Content Marketing Institute, Marketing Profs, and more, distilling the information into a free video educational resource.

Currently, 91% of B2B and 86% of B2C companies are already engaged in some form of content marketing; however, according to the Content Marketing Institute, only 34% of B2B businesses feel their efforts are effective. In addition to this, the CMO Council reports that 68% of CMOs increased their budget for content marketing in 2013, leaving marketers scrambling to get up to speed in an area that already isn't well understood within the broader marketing industry.

Yoav Schwartz Founder and CEO of Uberflip states

Companies are rushing to create content without having a solid strategy in place, and this isn't the best way to maximize the potential value content marketing can have for your business ... In response to this, we developed Content College- an educational video resource that provides a comprehensive overview of the ‘who, what, where, when, and why' of content marketing.

Uberflip's Content College begins by explaining what content marketing is and why it's important and then walks the viewer through the process of creating and executing a content strategy that can deliver an ROI for their business.

The videos are never longer than 10 min. We know people are busy and don't have time to sift through the mountains of information that's out there. That's why we have done the legwork and drawn from the best authorities in order to simplify everything down into succinct, informative videos.

WHY VIDEO?

Schwartz stresses

65% of the population are visual learners -- so we thought a video resource made the most sense. These videos will resonate with marketing newcomers and seasoned pros alike.

Marketers can visit specific lessons on an as needed basis or watch the entire series of videos in order. Shwartz explains

Our goal was to provide a free resource that is easily accessible to everyone, whether they are customers of ours or not ... We are passionate about content marketing and want to help fuel that passion in others by giving them easy access to a high quality educational tool like Content College.

The first lesson of Content College is available today, you can also sign up to be notified when subsequent lessons are available.

UBERFLIP empowers brands with the tools to take control of their content marketing efforts. Hubs, Uberflip's signature new product allows marketers to connect their blog, social, videos, photos, and PDF content into one centralized, responsive and engaging front-end with no programming required. Using Uberflip Metrics, marketers also gain deep insights into who their audience is and what content engages them, ensuring they are not blindly creating content in the hopes of scoring a win.

DTG(TM) and 60-Second Windows(TM) have been published continuously online since 1988. The Design & Publishing Center is a Spam-Free web site and welcomes your articles, comments and contributions. Graphic-Design.com and The Design & Publishing Center is a wholly owned subsidiary of Showker, Inc., TA. Showker Graphic Arts & Design, and is located in Harrisonburg, Virginia; in the Shenandoah Valley of Virginia, USA, established in 1972. 540-433-8402.