The Advertising Slogan Hall Of Fame recognises excellence and best practice in advertising, benchmarking creativity - identifying the best in branding. The Advertising Slogan Hall of Fame now recognizes 125 lines as members, ranging from ‘Let your fingers do the walking’ to ‘Heineken refreshes the parts other beers cannot reach,’ to ‘We try harder,’ to ‘If you’ve got it, flaunt it.’

The original "Plop, Plop" jingle was written in 1953 by Paul Margulies, father of actress Julianna Margulies (of TV show ER fame). The tune did not hit hit the airwaves until 1975, when the sprightly spokesperson Speedy Alka-Seltzer first sang it. Three years later, Sammy Davis Jr. gave the jingle his touch when he made two covers, one "Rock" and the other "Big Band," and performed them on "The Frank Sinatra Show." The original lyrics are simply: "Plop, plop, fizz, fizz, oh what a relief it is!!"

In 2007, Alka-Seltzer recreated its classic jingle in a TV ad released during the 2007 Super Bowl. The commercial was the end result of “Bring Back The Fizz”, a national “Battle of the Bands” competition held in December 2006, one of three advertisement re-makes connected with the 75th anniversary of Alka-Seltzer

Advertiser: Alka Seltzer

Ad agency: Jack Tinker & Partners

Year: 1953

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