Quantum Physics & Marketing: How Your Thoughts Affect Campaign Results
As a physics major, this one caught my eye: MarketingSherpa’s Anne Holland explains how believing in your campaign (and your product) can actually help influence the results – and why it’s so hard for B2B technology marketers to do since they don’t typically use the product themselves.

Tech Turns to Web 2.0
How technology marketers are using Web 2.0 techniques to interact with customers directly and enhance sales and marketing.

The Future of Advertising Is Now
From Booz Allen Hamilton’s Strategy+Business comes a review of advertising in an era of “Left Brain Marketing”: shift spending and management attention to digital media; promote interaction with audiences; create research approaches and metrics that measure outcomes, not inputs; combine “above-the-line” advertising (TV, radio, and print) and “below-the-line” marketing (promotions, sponsorships, events, public relations) in two-way, integrated campaigns; and “in-source” new skills and capabilities to achieve greater sales impact and other measurable results.

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