Campaign Story

The #CareForKarigars Cape.

A careful twist on our signature capes to support a cause close to my heart. Delicately crafted by hand with translucent rhinestone crystals, glass beading and faceted crystal drops, this comes in four colours (Crystal, Black, Silver or Gold). Pair it with practically anything in your closet, style it with jeans and a tank, dress it up with your festive wear or throw it over a swimsuit on your holidays. A beautiful alternative to jewellery, this cape is versatile and a must-have to add to your wardrobe! #capeforacause.

For any support, queries or details on international shipping please call us on +91 9892088000 or write to us at [email protected].

What is #CareforKarigars?

An initiative to support karigars and their families who reside in various villages across India in collaboration with our dear friends at Papa Don’t Preach.

Who is a Karigar?

A craftsman skilled in a particular art form. Everyone from ‘zardosi’ and ‘zari’ workers, pattern cutters, tailors, dyers, weavers, block printers, raw material producers; all are artisans, all of them are karigars.

Why extend your love and support?

With the COVID-19 outbreak, we are stepping forward to reduce the impact on the livelihoods of our karigars/ artisans across the country. Our karigars are the backbone of the fashion industry. We want to ensure that craftsmanship continue to preserve their artistry, earn a sustainable income and encourage future generations to continue the tradition by passing it on to them and ensuring their skills stay relevant and alive.

Thankfully, we have direct access to our karigars and their accounts registered with our organization. Our trusted Karigars hail from varied rural areas that have focused groups of craftsmen and women practicing the same craft as them. Therefore, they are able to multiply our reach through this initiative via trusted payment channels. And 100% of proceeds will go towards the Care For Karigars.

This initiative will not only provide a sustainable livelihood for karigars and their families but when we do emerge from this, they will have work to come back to. Once the lockdown is lifted, they will be creating your capes and belts that you’ve bought in support of them.

THE PROCESS

How will the funds be disbursed? :

The fund will be disbursed all over India – in villages/areas ( a list of all the locations being reached with this initiative has been shared below for your reference) using wire transfer via our karigar’s accounts registered with our respective organisations.