Recent Projects

Scotch Magic Tape - 50th Anniversary

HAPPY BIRTHDAY SCOTTY MCTAPE!

Scotch

To help celebrate the 50th Anniversary of Scotch Magic Tape, 3M smartly avoided substitutes, demanding only the authentic “COHO” design brand. Our team sought inspiration in the brand’s heritage & values. We chose the power of nostalgia and retro marketing to connect with today’s modern consumers. The Birthday celebration was a success — here’s to 50 more years of magic!

To ensure our design work was rooted in the brand’s real historic equities, Coho’s team rolled up our sleeves and did our research.

Like Dr. Emmett Brown says, “The way I see it, if you’re gonna build a time machine… , why not do it with some style?”. As seen here in the breadth of our initial designs, we mixed old & new through use of ownable plaid, retro typography & illustration, and characters from the brand’s past.

The final simply vintage package design not only generated excitement in store, but served as a catalyst for other marketing touchpoints (display, advertising, online, to PR).

If you’re a fan of brand nostalgia, you might be interested in reading Coho’s blog about the power of retro-marketing. We discuss how to leverage your brand’s ANNIVERSARY, a THROWBACK EXPERIENCE (product & package), or SIMPLY VINTAGE packaging.