Berklee College of Music demonstrates their command of online marketing with their YouTube channel. The principle applied here is … “give something to get something.” Berklee gives away free music lessons (in the form of 300 videos) and they’ve received more than 33,000 subscribers, 16,000,000 video views and 30,000 (paying) online students. Nice return on investment. Now, if y’all ‘ll excuse me, I have a rock history class to attend. -scot