As one of Australia’s oldest insurance brands, AAMI has always held a special place in the hearts of Australians. But they needed to remind people that they were different to the flood of new insurance options. We did what no other insurer could. We took AAMI’s most iconic brand asset — a woman who has appeared at the end of every commercial for over 30 years — and relaunched her as the unsung hero of insurance watching over Aussies everywhere.