The best example is Tinder itself – when you swipe right and match with so many people that you end up not talking to any of them, because you’re overwhelmed by options.

This effect, they say, crosses over into other areas of your social life – where you live for the instant and short-lived gratification of a ‘like’ or ‘retweet’ on social media, without really investing in another person emotionally.

‘Tinder is more than a dating app,’ they write. ‘It is a metaphor for speeding up and mechanising decision making, turning us into binary creatures who can bypass underlying questions and emotions and instead go with whatever feels really good in the moment.

‘Within Tinder, we sort each other into ones and zeroes, flattening away any human complexity, becoming efficient robots.’

After becoming overwhelmed by options and people trying to connect with us, outright ignoring everyone – known as ‘ghosting’ – seems like the best way to escape.

‘This coy form of avoidance is not about “playing hard to get” – it’s about preserving one’s sanity in the face of so much connectivity and emotional energy.’