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Living Proof Picks Allurent Software

Living Proof, a Cambridge, MA-based startup that applies advanced material science to the beauty industry, has adopted interactive online shopping software developed by fellow venture-backed Cambridge firm Allurent, according to a press release. Living Proof, which has been well chronicled for its products that combat frizzy hair, will use Allurent’s software and widgets to provide interactive experiences to shoppers on its e-commerce website. Joe Chung, the co-founder and CEO of Allurent, is also a co-founder and former chief technology officer of e-commerce software firm Art Technology Group (NASDAQ:ARTG), based in Cambridge.