Beauty & Butter Making a ‘make-over’ brand relevant for its target audience

Beauty & Butter

Making a ‘make-over’ brand relevant for its target audience

Country

Industry

Year

2016

Beauty Branding: Beauty & Butter are a Mani-pedi brand in the Philippines that were looking for a complete make-over to attract new customers.

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Marketing &
Communications

The visual and verbal identity of Beauty and Butter changed dramatically after research confirmed that the brands target audience wanted a comforting experience. Gone was the acid yellow colour scheme and stencilled graphic elements. In came a modern butter yellow, calm grey and heart-shaped monogram ‘B’ to communicate the brands focus on giving customers ‘a reason to smile’.

Spaces & Places

Tangible created a series of visual interior design concepts to test with different target audiences. Each concept was driven by a different target audience need state. The results helped convince management of an appropriate interior design and personality for the refreshed brand.