1,000 followers is 1,000 referrers for you

You like to get referrals because they make it so much easier for you to close a candidate. An introduction and a good word from somebody you know (and somebody they know) is just the kind of social grease that makes turning the wheel of recruiting easier.

So while you know that building up your followers on MyPipeline is good for directly sourcing candidates for your jobs, did you also realize that it makes it easier for you to get referrals?

You've seen the leaderboards on TheLadders week after week and noticed the growing numbers of recruiters with thousand of followers. Did you know why?

Well, when you build up a solid database of followers, you get a "two-fer" benefit.

First, the people you've invited to follow you, and who chose to follow you, hear about your job directly from you, immediately after you post it. We know how important it is to you to get the right candidates in front of your hiring manager quickly, so we don't even wait for them to come back to the site — we drop them an email to let them know, and that means you'll build your pipeline for the job quickly!

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Second, for every one of the professionals on TheLadders who sees the job, you now have a new ally on your side. If the job's not right for them, they can forward it to friends, family or former colleagues that might be a better fit. And that makes your job twice as easy.

So building up your followers on MyPipeline is doubly smart — you get candidates directly and you get candidates indirectly.