There’s nothing more intimidating in the world than a pair of super white teeth, except for perhaps super-white, super-straight teeth and for those of use who don’t want that freshly-veneered look, there are thankfully other, more affordable options.

One of the most affordable comes in the form of Spanish brand Yotuel*, which via the magic of BuyaPowa is available to buy today for less than the price of a tooth-staining coffee and bun.

I have a sneak peek of what this co-buy is going to look like (don’t tell them I’ve shown you it, they might send the monkey after me)… it’s barely more expensive than your regular toothpaste, especially if you’re a Sensodyne user like me (frankly more expensive than my crack habit).

£4.50? £4.50?! I think this tooth-whitening duo is going to sell out quickly.

Let me tell you a bit more about it…

I’ve been using it for a few days and as far as whitening goes, it’s too early for me to tell though I haven’t yet experienced any sensitivity (something I’m prone to with all whitening products).

The duo (75ml Toothpaste, 250ml alcohol-free whitening mouthwash) offers xylitol/fluoride-based protection against cavities, with the whitening properties coming from the carbamide peroxide, the same stuff they use in the dentists but at a lower concentration. You’re supposed to brush 3x a day with this… hmm, that’s not always easy is it? Are you supposed to take it to work with you?! I guess so long as you brush as soon as you get home from work, it’d be ok.

The mouth-wash is zingy… super-zingy. I can’t keep it in my mouth for the full minute! The duo is free from SLS, detergent, sugar, alcohol, and is neutral pH and the toothpaste won Best New Dental Product in the 2010 Pure Beauty Awards.

If you’re wanting to lift some light-staining in time for the Summer, I think it’s worth a punt. It feels like a gentler solution that would be good for maintaining a whiter smile rather than creating glow-in-the-dark gnashers. Basically, I doubt it’s gonna give your TOWIE teeth overnight, but then… um, that’s a good thing right?

The Yotuel duo will be going live on BuyaPowa today in a very limited quantity. Sign up to be notified!

* press sample

** I will of course come back and let you know in due course if the duo is the best thing since sliced bread, I may start doing FOTDs with my mouth open!

Look lively ‘cos the bloggahz are coming. For the last couple of weeks we’ve been busy contemplating some of the loveliest products on the counters (aren’t we always?) before tasking BuyaPowa with the mission to offer them up for less. Rising admirably to the challenge, the co-buying initiative have declared this week; Blogger’s Week!

Each day will bring new products as put forward by various bloggers on the interwebz. I’ve included a full list of bloggers and products below, so if you’re liking the look of any of them, don’t forget to sign up to make sure you’re notified as soon as the co-buy goes live.

Choosing my ultimate BuyaPowa co-buy was pretty easy once I’d decided to go down the lipstick route! The Tom Ford Lipstick in Scarlet Rouge combines my passion for a great red lip with the benefit of having a few pennies shaved off the retail price. Hooray for posh red lipstick!

What do you think of the blogger choices, are there any you’ll be going for? What would you have chosen?!

BuyaPowa are teaming up with Closer magazine all this week to bring some extra special beauty bargains to the co-buying table. The team over at Closer have included some of their celeb-fave products and I’m excited to reveal the pretties that will be going live this week.

1. Benefit High Beam

2. Laura Mercier Mineral Illuminating Powder in ‘Candlelight’

RRP £26 / Closer Online’s best price: £19.00

3. Sebastian Professional Flow Thickefy Foam (200ml)

RRP £19 / Closer Online’s best price: £10.95

4. Benefit Bad Gal Mascara

5. YSL Le Rouge Pur Couture no.26 Rose Libertin Lipstick

6. Bobbi Brown Golden Light Bronzer

As you can see, I only have the heads up on the best price for the first two to go live (they’re terrible teases over at BuyaPowa HQ!) but goodness me, how gorgeous is that YSL Lipstick?

If you want the heads up as and when the co-buys hit the website (remember: limited quantity, limited time!), head over to the Closer facebook page or sign up to the email alerts at BuyaPowa to ensure you’re the first to know!

Says me. And if anyone wants to argue with that, I’ll roll up my fairy sleeves and throw all the manky, strawberry-flavoured Quality Streets at you from up there on my perch branch.

If you want to have a look at some of the lovely Christmas ideas I selected for BuyaPowa’s Christmas Gift Guide, click through the link above to have a squizz. Because I’m not super-human, I can’t link you to the OPI Muppettes Mini Pack that sold out exceedingly quickly last night on the BuyaPowa website. Sorry about that… but I can give you an early Christmas present and let you in on a teeny little secret…

Are you listening? No, I mean… are you really, REALLY listening?

BuyaPowa will be going live with a co-buy toward the end of the week – it’s only gonna BLEEDIN’ be Urban Decay’s Naked Palette innit!!! The world of co-buying is fast and furious so if you want to get a heads up when it goes live, I suggest you click through to BuyaPowa and add your email address next to the photo of the UD Naked Palette to get notification of when the sale goes live.

There’s no getting around the fact that our mutual addiction to all things ‘beautiful’ is an expensive one. In an industry driven by fashion, technology and innovation, there will always be new products vying for space on our wishlists but never enough money to tick them all off.

The concept of group-buying has been growing in popularity over the last couple of years and there are many websites out there that offer deals on the basis that they will be supplying a single offer to a group collective at a lower than RRP price. Many of the beauty-related deals focus on experiences rather than material goods: haircuts, spa treatments and manicures (fishy or otherwise) and I’ve enjoyed many of the above at a lower price thanks to these websites.

BuyaPowa.com is a brand new site that enables shoppers like you and me to engage in ‘collective-buying’ and demand the same bulk-buy discounts that retailers enjoy. On initial inspection, these ‘co-buys’ appear to operate from the same starting-point as the other group-buying websites. But there are some important differences…

1. The final price of any product drops as more people join the ‘co-buys’ and the person who brings the most people into any given co-buy receives their product for free. A genuine opportunity to drive prices down with the help of those social-networking tools we all spend too much time on.

2. Alternative group-buying deals are generally focused on regional areas served by a particular salon or establishment but because BuyaPowa.com is product-centric, they offer deals to a national audience.

3. BuyaPowa.com have integrated a system into the site that encourages users to submit their requests for products they would like to purchase through a BuyaPowa.com ‘co-buy’. This request is visible to other members who can join in and offer support for your submission. If enough people give your request a virtual thumbs up, BuyaPowa will set the wheels in motion towards getting a co-buy together.

It’s this 3rd difference that really has me interested in the BuyaPowa.com concept and is what sets them apart from other group-buying websites. Something that utilises a community’s shared opinion and buying power in a unique and more importantly, useful way strikes a chord with me and is what I want to focus on in the remainder of this post.

Watch this short video for more information on how the BuyaPowa.com concept works

For a current example of a beauty ‘co-buy’, they’ve got a Burts Bees one live right now which is on its way to finishing at a discount of up to 53%.

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Of course, it would be quite easy for them to go ahead and buy up a bunch of discontinued stock at a low price and flog it on like other online beauty discounters. Infact, I’ve quizzed them on how realistic it would be for them to approach high-end beauty brands and their response showed me that this is precisely the kind of feat they’re trying to achieve. Of course, they can’t guarantee that every brand will be interested in our requests but to achieve this kind of shopping revolution, they’re going to need our help to convince the brands that WE would buy from them in this way.

Infact, can you imagine how cool this could be for the beauty community online? Example…

Brand X releases uber new ‘multiple’ at £30 and within hours, some brilliant reader/blogger/you-tuber/twitterer has set up a request on BuyaPowa nagging them to provide a ‘co-buy’. We all pile in (thanks to the power of social media) and within 24 hours the request receives enough support to elevate it to the attention of BuyaPowa who then approach Brand X to request 100 ‘uber multiples’ before passing on their retailer discount to us. Get in!

BuyaPowa.com would like to hear our opinions and would love if you could answer one, two or all three of the below questions.

1). What type of proucts would YOU like to buy this way for less?

2). Are there any specific beauty products you love that are over-priced and particularly ripe for bulk-buy discounting?

3). Do you own any products which you now realise you could have bought for less if only something like this had previously been available?