PPC News Roundup: Bing Ads Keyword Planner Sees New Release

Rachel Poole and Sarah Kemp walk us through the latest in paid search news and trends, including new features from Bing Keyword Planner, a simplified experience in Facebook Ads Manager, and new feature in Google SERPs for travel shoppers.

With the new release, account holders from the UK, Canada and Australia can now access the Keyword Planner under Tools in Bing Ads. Previously, the “research keywords” feature was only available. In the targeting section of Bing Keyword Planner you can now target multiple locations as well as more specific locations, such as city or region.

Within the new targeting feature historical data is also accessible. This includes:

Average monthly searches

Competition

Suggested bids

Ad impression share

Traffic estimations

Additionally, the Keyword Planner will now provide three different sources for keyword suggestions:

Keywords related to your overall business

Landing page related keywords

Product category related keywords

The keyword suggestions based on product category also follow the structure laid out in your current Campaign Planner. By selecting a specific Product Category you can gain insights into the targeted keywords for that particular category including search and mobile trends, and performance by device, and location.

Facebook Introduces Fresh Facebook Ads Manager

In June 2016, Facebook introduced a simplified Ads Manager, merging the previous targeting options into one simplified interface. With this one targeting dashboard, demographics, interests and behaviours are now more easily accessible.

This handy infographic from WordStream details the new targeting interface and will help you save time on searching for the multitude of targeting options now available on Facebook.

Google Sees Shutterstock Integration

The photo library integration means that AdWords, Adsense and Admob can now access more than 90 million images. Google will determine the image used, matching images to ad copy. This can then be monitored via Shutterstock’s API.

Director of product management at Google, Woojin Kim stated:

High quality images are essential to create engaging marketing for advertisers of all sizes. Shutterstock’s API has enabled a fast and seamless integration to enable Google to offer Shutterstock’s vast image library for digital advertising.