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lunes, 22 de octubre de 2012

Q3 2012 Ranking social Media Banking in Spain

Spanish Rescue,
Spanish not rescue, the premium yield rate goes up and Ibex 35 goes down, premium
yield rate goes down, Ibex 35 goes up. These are the daily sector headlines invariably
have us guessing about the future of our financial sector as a whole and
therefore ours as citizens and as a country. But what happens in social
networks. Is it affecting the perception that its members has for that sector?
At first it seems that in the last quarter interest in our financial sector is facing
a slowdown in growth in the number of followers that I detail below.

The Q3 2012
growth in the number of fans and followers of the 17 profiles that follow from SocialMedia Tailored has arisen a 13% on Facebook and 3.5% in twitter, what gives us
total figures 458,047 fans on Facebook and 86,171 followers on twitter.

The last
quarter has added 51.397 new fans on Facebook and 2.909 followers on Twitter.
Figures lower than 18% and 13% we got in the second quarter perhaps impacted by
the seasonal component of summer.

Cumulative
growth since the beginning of the year is 60% with 171.822 new fans and 38%
with 23.549 new twitter followers mark.

Facebook

As in the June report, ING, Banesto and Triodos
Bank remain in the top three positions in the ranking. However ING who is
experiencing a growth of 28% compared to Q2 representing 189% since the
beginning of 2012, with a total of 146,803 fans.

His last action "String Savers"
conducted during the months of August and September has achieved membership of 8.301
likes to the initiative (5.5% of fans), if we apply the contest rules, a figure
that gives us an idea of the relevant communication skills that ING has
achieved with his followers.

Among the
states with the greatest growth this quarter highlight Banco Sabadell, La Caixa
and Caixa Catalunya with 29%, 21% and 19% respectively.

I like the way that Banco Sabadell is
consolidating their social profiles presence in a real time customer service
channel, resolving doubts, answering queries and resolving incidents. While
this relationship allows them to capture new revenue streams offering products
you can hire online through their operators.

Twitter

Banesto consolidates its downward trend @
espirituganador profile, with a fall of 10.8% since the beginning of the year.
Meanwhile Sabadell continues to grow quarter after quarter, followed closely by
Banco Santander with growth of 23% in the last quarter and a 15.6% ING

As I mentioned earlier in this post, hopefully
soon clears the unknown rescue our economy and we can begin an era of growth
and economic stimulation to get us out of this impasse of cuts, while
necessary, are creating expectations about the evolution of our economy not
favorable for the desired recovery.