Our strategy

We aim for satisfaction for all our customers: businesses-to-business customers, end users and consumers. We produce and deliver safe, customized products that are always of the best quality. Moreover, flexibility takes center stage in our policy: short delivery times, specific delivery methods and transparency in the development of new products – including tailored products for one customer only – are of great importance. We aim for a healthy, yet sustainable and profitable growth.

The strategy to achieve these objectives is based on the following pillars:

Working according to an integrated quality system in line with legislation, FCA and various guidelines;

Producing our cattle feed in optimal hygienic conditions;

Commitment to respect the relevant legislation at the product level;

Continuous interest in and research into new and more productive and hygienic production methods, raw materials and machines;

Carefully selected staff;

A flat organizational structure, which allows quick decision-making and optimal corporate communication, both from and to our employees;

Strict selection and thorough monitoring of raw materials and additives, in line with the legal provisions in force and the agreements made with suppliers on product specifications;

Building a long-term strategy in collaboration with our suppliers;

Striving for a compromise between flexibility on the one hand and a product range that is neither too largen or too limited on the other hand;

Expanding our market share through regular product innovations;
new products are preferably developed in consultation with our main customers;

Pursuing a stable customer portfolio in which existing customers are never pushed aside for new customers or products, regardless of the latter’s potential;

A positive social climate in the workspace;

Creating a safe working environment;

Paying attention at environmental issues;

Managing our activities in line with what is considered good corporate citizenship.