BUNDABERG RUM: MEGAFACTORY

1 x 1 hour | 2013 | Produced for National Geographic Australia

Two fires have razed it to the ground, floods have lapped at its doorstep and devastated its community – but 125 years on Bundaberg Distillery is not only surviving, it is flourishing.

How has this happened? We’ll look at the culture, the processes, the innovation and the community that make Bundaberg Rum unique.

It’s more than a mega factory, it’s an Aussie icon, and is now one of the top tourist attractions in Queensland. And, like the lives of the people who live there, it’s a story of ingenuity, grit and determination.