China is booming, it has been for a number of years, and like a small dragon born from an egg, she has now grown, become something remarkable, feared by some and embraced by others. No matter how this dragon is seen, China is a place where business people see some kind of future, some success and continuity or expansion of existing business.

One thing that is for certain with China, is that it has become a place where gaining an advantage, getting in first, or having a shot at trading with a partner in a particular province in a particular field has become more of a challenge. Being the best at what you do and even having the most money is no assurance of doing business, China and Chinese Business have become wary of business and the dragon has become wise.

For the astute, or progressive businessman, there is a way to not so outwit the wizening dragon that China has become, but work with it and become better acquainted. This way is through speaking Chinese and thus being able communicate in their own tongue. It is not that the dragon doesn’t trust those who cannot speak its language, but has more to do with respect, trust and a willingness to work that bit harder for what will inevitably be gain.

A businessman or company who has staff that have taken the time to learn Chinese means that this company is taking China seriously and the dragon commands respect. This Chinese Dragon that we call industry has learnt to respect serious intent over money and even over being number one, that is very often the same one who will throw most money at a deal. The overseas company will be dealing with their Chinese counterparts and while in a growing number of cases these counterparts will speak English and a variety of other languages, speaking in their native tongue will nonetheless instil a level of trust that will go a long way in sweetening the deal or transaction.

Doing business in Chinese and even bilingually reduces the chance of things being lost in translation as this can prove costly. Having an understanding of, and a willingness to learn the language, will ultimately sustain the business transaction and while in the past, the quick buck for a quick win, was seen as good business the wiser and older dragon now understands the error of this.

But it goes further than the board room table and business in China. As is evident in the rest of the world, China does have a social and family element to it. Speaking Chinese opens up social, recreational and those more interpersonal elements of doing business in China. Speaking Chinese makes a person who was once merely a business associate who seemed to care only about his own profits a person of trust who can be introduced to families and be invited to social gatherings. Long term relationships can be formed that provide a solid foundation for doing better business going forward and this all starts with language and a willingness to learn.

China may have become a feared and even fearless dragon, but by speaking the same language as the dragon, means in many ways it can be tamed, and mutual success over an extended period of time can be assured.