Monday, April 30, 2012

Avengers Grossed US$178mil Around The World

APRIL 30, 2012 - Opening in 39 foreign territories a week ahead of its U.S. debut, Marvel's The Avengers scored a truly heroic US$178.4 million (RM535 million). The movie took first place in all of its markets, and set new opening weekend records in a dozen of them as well.

Marvel's The Avengers had its top start in the United Kingdom (US$24.7 million), although that only ranks 16th all-time there. In Australia, the movie's US$19.7 million is the second-highest five-day opening ever, while its US$15.9 million debut in Mexico is a new record. It also set records in Brazil (US$11.3 million), Taiwan (US$7.7 million), the Philippines (US$6.5 million), Hong Kong (US$4.6 million) and seven other smaller markets.

Estimates of cinemas in Malaysia are not available as of the time of writing.

While not quite reaching all-time levels, the movie also had very strong starts in South Korea (US$12.9 million), France (US$12.7 million), Italy (US$10.4 million), and Spain (US$7.3 million). Oddly, it only opened to US$6.7 million in Germany, though looking at past Avengers movie grosses it doesn't appear the Germans are as fond of the team as the rest of the world.

Thanks to The Avengers debut, Battleship plummeted 63 per cent to an estimated US$22.5 million this weekend. It added US$8 million in China and held first place in Russia with US$3.2 million (as previously noted, both of these markets didn't have The Avengers). The movie has now made US$170 million overseas, and should be able to push past the US$200 million mark with this batch of territories. The board game adaptation opens in Latin America on May 10, and in the U.S. on May 18.

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About Me

At The Movies with Lim Chang Moh is the online version of movie reviews formerly published in The Malay Mail, arguably the longest running weekly column in Malaysia. The writer was Production Editor of The Malay Mail before retiring in 2006. He now contributes articles to magazines and does free-lance projects.