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Adword advertisers pay on a Cost Per Click (CPC), CPA pays when a visitor does a certain action (such as enter an email address, or fill up a lead form).

CPA is something a lot of people just haven’t jumped into yet, and I think that’s a real shame. It can be a fantastic moneymaker if presented properly!

CPA is quite a bit different from your standard affiliate marketing. Rather than being paid for each click, or each sale, you are paid “per action”.

An action might be a sale, but it could also be the act of someone entering their email address, filling out a form to receive more information, applying for a credit card or loan, or another action.

CPA is generally quite a bit easier to make money with than standard affiliate marketing. Rather than having to rely on the whims of visitors who may or may not want to spend any money that day, or have any available to spend, you can select offers that don’t require visitors to spend any money at all!

It is usually much easier for someone to enter their zip code or request free information than to make the choice to spend money.

There is one major difference between CPA and standard affiliate marketing. With affiliate marketing, you don’t have to babysit your ads very closely. Most affiliate programs are in it for the long haul, and it’s relatively rare that they suddenly close down or go out of business.

CPA marketing can change very rapidly. An offer that is making you great money one day could be retracted the next. You have to watch CPA campaigns very carefully to make sure you aren’t losing money because a campaign has been withdrawn. You don’t want to keep sending free traffic to an invalid offer!

But this minor inconvenience can be worth it when you hit upon a profitable campaign. Some people making several thousand dollars per day with a single profitable CPA campaign!

Are you interested in trying out CPA for yourself? Then pick up a free copy of the CPA report.