Blog Post:The Omniture Business Unit's annual Summit regularly brings together some of the smartest web analytics minds in the industry. This year the event organizers thought it would be interesting to get some of the industries' most respected thought leaders into one session called Analytics All-Stars. If you haven't heard about this session, here's the abstract:

This must attend session gathers leading experts from across the country to present a power-packed review of advanced online analytic techniques with SiteCatalyst. These experts will reveal their tips, tricks, and power strategies for getting the most out of their online analytics. In this session, you will rub elbows with the experts who will share:

Power-user tips to raise your analytics game and optimize your business results

Real-world examples that address burning online analytic questions

Innovative practices and strategies to get your website to top performance levels

This session covers Adobe SiteCatalyst, and is specifically designed for advanced web analysts in all industries seeking advanced user techniques. This session will cover the advanced uses for SiteCatalyst, but will be limited in review of technical implementation issues.

Who are the Analytics All-Stars?

You may be wondering who made the all-star team for this session. It was very difficult to narrow down a great field of people (we have many smart SiteCatalyst experts out there) to just five individuals for this Summit session. Here are this year's first-team all-stars:

Adam Greco

Adam Greco is a longstanding member of the web analytics community who has consulted with hundreds of clients across every industry vertical. Mr. Greco began his web analytics career managing the website for the Chicago Mercantile Exchange, became one of the founders of the Omniture Consulting group, and was most recently Senior Director of Web Analytics at Salesforce.com.

Michele Hinojosa

Michele Hinojosa is a self-confessed analytics geek. She is currently the Director of Digital Analytics at Red Door Interactive, and was previously the Manager of Web Analytics for Kelley Blue Book. When she is not reading, writing and thinking about analytics and engaging with the web analytics community via Twitter, she can be found teaching Les Mills group fitness classes in sunny San Diego.

Rudi Shumpert

Rudi Shumpert is a Principal Consultant with Keystone Solutions, where he leverages his 15 years of web development experience, and over 11 years working with analytics to build robust and extensive analytic solutions for Keystones clients. Rudi is also the co-founder, producer, and co-host of the popular Beyond Web Analytics podcast. Prior to joining Keystone, Rudi managed the analytics development for Ariba, helping to optimize their web site and tracking solutions. In addition he led the efforts in creating custom tracking applications for monitoring social media and integrating the data with their CRM systems.

Jason Thompson

Jason Thompson is an experienced web analyst and consultant at Numeric Analytics, where his main focus is on delivering information, insight, and recommendations that are used to optimize online businesses. Although in his current position he drives analytic & optimization strategy, process and organization, his personal passions include a love for cooking, a talent for playing bass guitar, and a unique interpretation on life through the art of photography. Before joining Numeric, Jason was Manager of Web Analytics for Spark Networks, where he crafted a world-class analytics practice.

Brent Dykes

Brent Dykes has been focused on web analytics consulting for almost seven years, working with several industry leaders such as Microsoft, Sony, EA, Comcast, and Nike. In his time within the Omniture Business Unit at Adobe, he has led industry-specific consulting teams and currently leads a team focused on innovation and consulting excellence. Brent has been involved in online marketing for more than 10 years, including positions at Blast Radius, Lands' End, and Microsoft.

What we need from you

When we started planning what topics to cover during this session, we realized it wasn't about what we wanted to talk about. It was really about you, and what you want to get out of this exciting Summit session. I know in the past I've gone to conference breakouts with certain expectations about what would be covered by the speakers -- only to be disappointed when they didn't even come close to covering what I thought they would. So here's your chance to tell us what topics you'd like us to cover!
Please comment on this blog post and tell us how we can best use your 60 minutes at this Summit session. We'll prioritize the suggestions and share the specific topics prior to the session. We look forward to hearing your ideas.
Author:Brent Dykes
Date Created:January 31, 2011
Headline:Come join the Analytics All-Stars at Summit 2011!
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Publisher:Adobe

Come join the Analytics All-Stars at Summit 2011!

The Omniture Business Unit’s annual Summit regularly brings together some of the smartest web analytics minds in the industry. This year the event organizers thought it would be interesting to get some of the industries’ most respected thought leaders into one session called Analytics All-Stars. If you haven’t heard about this session, here’s the abstract:

This must attend session gathers leading experts from across the country to present a power-packed review of advanced online analytic techniques with SiteCatalyst. These experts will reveal their tips, tricks, and power strategies for getting the most out of their online analytics. In this session, you will rub elbows with the experts who will share:

Power-user tips to raise your analytics game and optimize your business results

Real-world examples that address burning online analytic questions

Innovative practices and strategies to get your website to top performance levels

This session covers Adobe SiteCatalyst, and is specifically designed for advanced web analysts in all industries seeking advanced user techniques. This session will cover the advanced uses for SiteCatalyst, but will be limited in review of technical implementation issues.

Who are the Analytics All-Stars?

You may be wondering who made the all-star team for this session. It was very difficult to narrow down a great field of people (we have many smart SiteCatalyst experts out there) to just five individuals for this Summit session. Here are this year’s first-team all-stars:

Adam Greco

Adam Greco is a longstanding member of the web analytics community who has consulted with hundreds of clients across every industry vertical. Mr. Greco began his web analytics career managing the website for the Chicago Mercantile Exchange, became one of the founders of the Omniture Consulting group, and was most recently Senior Director of Web Analytics at Salesforce.com.

Michele Hinojosa

Michele Hinojosa is a self-confessed analytics geek. She is currently the Director of Digital Analytics at Red Door Interactive, and was previously the Manager of Web Analytics for Kelley Blue Book. When she is not reading, writing and thinking about analytics and engaging with the web analytics community via Twitter, she can be found teaching Les Mills group fitness classes in sunny San Diego.

Rudi Shumpert

Rudi Shumpert is a Principal Consultant with Keystone Solutions, where he leverages his 15 years of web development experience, and over 11 years working with analytics to build robust and extensive analytic solutions for Keystones clients. Rudi is also the co-founder, producer, and co-host of the popular Beyond Web Analytics podcast. Prior to joining Keystone, Rudi managed the analytics development for Ariba, helping to optimize their web site and tracking solutions. In addition he led the efforts in creating custom tracking applications for monitoring social media and integrating the data with their CRM systems.

Jason Thompson

Jason Thompson is an experienced web analyst and consultant at Numeric Analytics, where his main focus is on delivering information, insight, and recommendations that are used to optimize online businesses. Although in his current position he drives analytic & optimization strategy, process and organization, his personal passions include a love for cooking, a talent for playing bass guitar, and a unique interpretation on life through the art of photography. Before joining Numeric, Jason was Manager of Web Analytics for Spark Networks, where he crafted a world-class analytics practice.

Brent Dykes

Brent Dykes has been focused on web analytics consulting for almost seven years, working with several industry leaders such as Microsoft, Sony, EA, Comcast, and Nike. In his time within the Omniture Business Unit at Adobe, he has led industry-specific consulting teams and currently leads a team focused on innovation and consulting excellence. Brent has been involved in online marketing for more than 10 years, including positions at Blast Radius, Lands’ End, and Microsoft.

What we need from you

When we started planning what topics to cover during this session, we realized it wasn’t about what we wanted to talk about. It was really about you, and what you want to get out of this exciting Summit session. I know in the past I’ve gone to conference breakouts with certain expectations about what would be covered by the speakers — only to be disappointed when they didn’t even come close to covering what I thought they would. So here’s your chance to tell us what topics you’d like us to cover!

Please comment on this blog post and tell us how we can best use your 60 minutes at this Summit session. We’ll prioritize the suggestions and share the specific topics prior to the session. We look forward to hearing your ideas.

Brent Dykes

Brent Dykes is the Evangelist for Customer Analytics at Adobe and is responsible for guiding and evangelizing the vision of Adobe’s analytics solutions. He has been focused on enterprise-level web analytics consulting for eight years, working with many industry leaders, including Microsoft, Sony, Dell, Comcast, and Nike. Dykes is also an author and recently published his first book, Web Analytics Action Hero, which outlines how to become a successful analyst who drives action from digital data.