Keyword Use Factors For Page Rank

According to Rand Fishkin‘s published study, which taps collective knowledge from 37 leaders in the SEO field, below are the 8 most important keyword use factors for determining Search Engine Page Rank for website pages:

1. Keywords in a Page Title Tag

By leveraging targeted keywords (or key phrases) in a page’s meta title tag you may improve page rank for the page

2. Keywords in a Page’s Text

By using targeted keywords and phrases in the text of the page, albeit without over doing it, you may improve page rank for that page

3. Relationship of a Page’s Text Content to its Keyword or Phrase Emphasis

By leveraging overall text in a page to support it’s targeted keywords and key phrases you may improve page rank for that page

4. Keyword Use in a Page’s H1 Tag

By leveraging a page’s primary H1 tag in support of targeted keywords and key phrases you may improve page rank for that page

5. Keyword Use in a Domain Name

Leveraging targeted keywords and phrases in the actual domain name may improve page rank for the page, albeit this is in support of and takes a back seat to all of the above

6. Keyword Use in a Page’s URL

Leveraging targeted keywords and key phrases in the web pages URL may improve page rank for the page

7. Keyword Use in H2, H3, H Tags

Leveraging H2, H3 tags in support a page’s targeted keywords and phrases may improve page rank for the page

8. Keyword Use in Picture Image Alt Tags and Titles

Using target keywords inside alt HTML tags and image name/ title may improve page rank for the pages that contain them

We’ll look at other Page attributes based upon the same study, including link structure, in a later post. See our Blog.

Working With Kinetic Knowledge

There’s a difference when you work with Kinetic Knowledge. We insist upon answering questions and sharing the useful information a client needs in order to make informed marketing decisions .... Learn More