After 12 years the world's biggest beverage company will begin selling 12-packs of the citrus drink on Amazon Monday, and it is the first time Coca-Cola has sold a product exclusively online. The company says the move is a response to a surge of nostalgia for the soda.

Surge, launched in 1996 very aggressively as an answer to Mountain Dew. Initially, reception to the beverage was strong, its appeal faded by the early 2000s.