10.) 23% of shoppers on any given ecommerce store are exclusively holiday shoppers

Benchmarking research across our hundreds of ecommerce clients shows that 23% of shoppers in any given ecommerce store are exclusively holiday shoppers, purchasing only during November and December. Tweet This!

About The Author

Janessa Lantz

Without data it’s just an opinion, and there are too many opinions in marketing. Janessa Lantz helps marketers free themselves from guesswork, assumptions, and opinions and figure out how to use data to make smarter decisions. She loves nothing more than tearing apart a poorly made argument, and does so with the calm of a true sociopath.