Kevin Medina knows there are people — such as 104.3 The Fan and Lincoln Financial Media executive Bob Call — who think the move of the Avalanche and Nuggets from The Fan to Medina’s AM 1510 is destined for trouble.

“We don’t like losing the Avs and Nuggets,” said Call on Wednesday, “but the real loss of this move will be to the fans of the two teams to 1510.”

Them’s fightin’ words, folks, and it could be that the most vicious action involving the Avs and Nugs this season takes place not on the playing surfaces, but in the corporate offices of both radio entities.

Bring it on, says Arvada native Medina, who has built two previous companies from scratch to impressive heights and now spearheads his “Mile High Sports Radio” AM 1510’s entry into the big leagues of sports radio.

Late last month, talks between The Fan and Kroenke Sports Enterprises toward a renewal of broadcast rights for the two teams broke off, and KSE then struck a deal with AM 1510.

Why would Kroenke do that, skeptics wondered, when 1510 is owned by NRC Inc. — part of the broadcasting conglomerate of Denver-based billionaire Philip Anschutz, who also owns the NHL’s Los Angeles Kings? (KSE might try to buy 1510 outright at some point. Medina’s company currently leases airtime from NRC). And, when 1510’s nighttime signal strength is supposedly akin to that of two guys talking with tin cans held by 1,000 miles of string?

“It’s definitely a bad rap. The 1510 signal (20,000 watts) is as strong as most every station in the market,” said Medina, who left KOA radio sales in 1995 to found a successful advertising agency, then Mile High Sports magazine. “We’re addressing some gaps that there may be in the metro area, but it’s more of an issue with a pattern, not of power. We’ll be working hand in hand with the Nuggets and Avalanche to establish a very strong radio network to fill in any gaps. I want to dispel the myth that 1510 is a weak signal, and it’s something that we’ll demonstrate to everyone once the season starts that we’re ready to go and the teams are right where they need to be.”

Good luck, says Call.

“The listeners will decide,” said Call, who added that Medina’s claim of 1510’s signal strength at night “would draw chuckles within the industry.”

Medina is unfazed.

“The cool thing that I think we’ve proven is that local guys can prove that things like this can be done. We’re about bringing sports at all levels to the fan.”

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