How To Create Headlines That Truly Tap Into Your Buyer Personas

Headlines are not easy. In fact, getting them right can be straight up tough. And in an age where there is a genuine saturation of content in every direction we look, they’ve never been more important.

4 Non-Marketing Books That Will Make You A Better Marketer In 2019

Library Or Publisher? There Are Two Distinct Types Of Content (And Marketers Need To Treat Both Differently)

The 15-second summary Publication content is chronological, and designed to inspire or excite; Library content is topic-based, and designed to inform; Content marketers are not distinguishing between the two – this is causing split objectives and...

The 'Bullet Method': How To Get Senior Stakeholders Involved In Your Content Marketing

Content Marketing Is A No-Brainer For Legal Firms – Here's How It Can Work For Yours

Disruptive law firms are using content marketing to build their brands and scale their client bases at an alarming speed; meanwhile, more traditional firms are running the risk of falling behind the curve.

How To Stop Procrastinating And Start Creating Great Content (Using Behavioural Science And Micro-Habits)

You want to create content. You want to write articles. You want to create podcasts. You want to shoot videos. You want to get it all up online, and reap the rewards of content marketing that you've heard so much about. And yet, you just... can't.

7 Takeaways From Publish Or Perish That Will Convince You To Invest In Content

Are you wavering over whether or not content is a worthwhile investment for your brand or business? Not quite ready to put your money where y(our) mouth is? We've gathered some key talking points from the experts at Publish Or Perish: The Content...

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Headlines are not easy. In fact, getting them right can be straight up tough. And in an age where there is a genuine saturation of content in every direction we look, they’ve never been more important.

Sometimes, the best way to become a better marketer is not to learn about marketing at all. Instead, reading books or listening to audiobooks about related disciplines – such as psychology, history, economics, maths, strategy or even physics – can lead to the real lightbulb moments.

Most of us break down our content based on a number of factors: target audience, stage of the customer journey, topic or product, to name just a few. But there's a far more important distinction that's being ignored by the vast majority of content marketers: library and publication.