I loved working with Jill Stollmeyer of East Wellbeing and Tea. She is a super nice and gracious person. I really enjoyed capturing a complete portfolio of what she offers and who she is. Photographed her amazing staff performing several forms of massage, acupuncture & cupping. I also captured the tea bar and front counter, staff, and a skin care products as well as her organic tea blends. Finally, I was able to take some […]

I was invited by Tony de la Riva of de la Riva Brands, to be interviewed on the topic of Branding Vs. Personal Branding. I think they are both very much the same actually. What we ultimately explored more of is what the difference is to a Brand and a Personal Brand. THE INTERVIEW de la Riva: So, Gina, tell us about your business. I mean, obviously I already know about your business, but, you know, for all […]

Authenticity, compassion, Focus, fun, balance, equality, leadership, positive role model, free spirited. These are just some of the attributes that we came up with for Grace Cutler when defining her brand. An Authentic Brand Once a theme is developed during the defining of a brand the overall goal is to capture the persona of that brand. In this way people associate those primary characteristics when they see the persons face and/or hear or think of […]

You may think your public persona is your brand. It certainly is the visual part to what your brand stands for. On the other hand, what has molded your brand are the relationships you’ve developed while creating it. If you are at a point in your business development in which you really want to make a larger impact about who you are then you must become aware of these relationships that help mold who we […]

Their journey began when Jenn and Dave met during a blind date at Giuseppe’s in SLO by an acquaintance who was determined to set them up. This is a summary from the story told by Tara Hobb’s, who wrote The Rainey family article for Sunset’s at the Bluffs and Palisades Magazine. Both June and July’s featured “Meet your Neighbor” article, Tara sends me them well in advance so that I get the “story” before I’ve […]

It’s amazing to me how many of us are not satisfied with how we look. Even the most beautiful woman looking at a great portrait of herself will fixate on the things she does not like. Why can’t we just embrace our uniqueness and shine from within? Has our culture brainwashed us that much into thinking we must look a certain way in order to be accepted? Americans, in general, are always striving to be better. When we achieve […]

Using the wrong photographs for marketing may communicate a completely different message than you originally intend. Or, just make your message really unclear. In this article you will learn what types of photographs to avoid in your marketing. You have a great idea for a marketing campaign and all you need is a photograph for marketing it. You grab your phone and shoot a quick picture. Or you search online looking for a photo without a […]

Linda Waldon is an amazing style consultant who helps me with many of my clients photo session. On this day it was all about her let me tell you she is all about style. We set-up a full day photo shoot, did her makeup and used her husbands awesome art studio as part of the backdrop for her session. She now has an eclectic selection of images she can use for her own website and content […]

Creative Ladies Coalition Conversations With Creative Ladies – Interviews Photographer Gina Cinardo Ella Barnard founder of the Creative Ladies Coalition, for women who are ready to transform the world by owning their power and creating something awesome. “We are in a global shift of consciousness. Feminine and masculine energies are starting to work in concert instead of working in conflict. Creative women are going to be a huge force in this raising of consciousness. One […]

Meet Polly Mertens with Get Busy Thriving. Polly is a Recovery Coach who helps women recover and stop bulimia (or anorexia) forever. Polly wanted portraits of her that were dynamic and beautiful and ideal to brand her. Our target marketing strategy for attracting the right client to her was to show what a happy life one can have after recovering from bulimia. After struggling with bulimia for 20 years she has made a full recovery herself. It has become her mission to help […]

Using a photographic image communicates a message quicker than plain text. A photograph also triggers emotions that are associated with a specific message. If you have a brand and a “voice”, how do you tell people who you are and what you do? In this article I will explain 4 ways you can direct your message with photography. Direct your message through composition. Composition is the easiest way to tell a specific message. If the […]

Today Marketing is story telling. Creating a personal brand strategy is first and foremost about knowing what your story is and how you’re going to tell it. If you are an entrepreneur people are interested in You and your story. If you are a large company or firm they want to know who the people are behind the scenes and their stories, as well as the mission of the organization. This article will help you get an […]

Creating your personal brand identity is not an easy task. I’m mean really? I didn’t figure out what my purpose was in life until just 7 or 8 years ago. However, no matter what age you are, understanding who you are allows you to walk in confidence toward all your goals. A big obstacle that tends to happen is when we start marketing ourselves and sharing with the world who we are, we become vulnerable. Some […]

Twas the night before Christmas… quite literally. The Hanover Family, like so many others, is strewn all about the country most days of the year. Thank goodness I was available to photograph Vivian and her family on Christmas Eve while all the kids were in town. What a perfect night to document your family legacy by planning a photo session on Christmas Eve. The weather was the most interesting part of the photo shoot however, which […]

There is no reason to wait to get your portrait taken. We all have our own excuses. You may want to loose more weight, grow out your hair or get more sun. In all honesty, none of us will ever feel perfect enough. The elements of a great portrait have nothing to do with how you look but rather how it all works together. Embrace your natural beauty in whatever state it is is in right now and take […]

Since October 2015 I have been working with the Sunsets at the Bluffs and Palisades as a contributing photographer. It has been a privilege working with Paul Anderson of N2 Publishing. I’ve thoroughly enjoyed getting to know all the families in the neighborhood as well the other sponsors. I’ve made some really nice friends. I especially like photographing the events like the restaurant reviews and cooking events, not only fun but really good food! Woohoo… Bonus! […]