Samsung and LG Bicker over a Term, 'Unpack'

Samsung Electronics and LG Electronics are having a war of nerves over a term, 'Unpack.' The two mature companies quarreling over the use of a word is a good example of how intense the competition is in the smartphone market.
Samsung Electronics has raised an objection to the use of word, 'Unpack Event' by LG Electronics, which was indicated in the invitation to the unveiling event for Optimus G2 scheduled to take place in New York next month. In its objection, Samsung Electronics claimed that the word, 'Unpack' used together with 'Event' was a unique verb that designates the new product launching event of Samsung Electronics, and LG's use of the word was plagiarism.
Indeed, Samsung had used 'Unpack' to name the launching events for Galaxy S series and Galaxy Note series. However, the word, 'unpack' is a common verb that can be used by anyone and everyone.
The Intellectual Property Office stated that the word 'Unpack' does not qualify to be registered as a trademark, because it is a common verb.
LG countered Samsung's claim by asserting that the word 'Unpack' had been used by many others before Samsung in their new product launches. LG added that the use of 'Unpack' was just for the announcement purpose, and the official name for the event is to be revealed via the official invitations to be mailed at the end of this month.