A Handbook for Meaningful (and Profitable) Engagement: The Customer Journey

More and more High-Tech organizations have moved or are moving to provide subscription, solution and outcome-based business models for their customers.

While this model has proven valuable for both the business and consumers at the onset, it doesn’t always mean a better customer experience overall. In fact, High-Tech companies are often surprised at the effort needed to maintain the customers they worked so hard to get. Customers on the other hand, do not experience the on-going engagement they need to be successful.

This document outlines a customer lifetime value approach that will improve the relationships you have with customers, thereby improving your business results.