Since
public affairs is often used inefficiently and since a theoretical framework
utilizing compliance-gaining, agenda setting and diffusion of innovations
help illuminate a solution to this problem, this study will look to improve
the role of public affairs in military operations by persuading military
leaders to change their perceptions of public affairs through exploration
of the following research question:

RQ1.
How can military leaders’ perceptions of public affairs be positively affected
to increase the credibility of public affairs practitioners?