In 1990, a small group of people envisioning a healthy alternative
to fast food opened the first Jamba Juice in San Luis Obispo,
Calif. Kirk Perron, Linda Ozawa Olds, Joe Vergara, and Kevin
Peters put in three years of hard work and community involvement
before “Juice Club,” as it was known then, began
to grow, with four new stores and 12 franchises by 1995

They adopted the name Jamba Juice
in 1997, and opened their 50th California store. In 1998, Jamba
expanded to Arizona and Denver, and in 1999, Jamba purchased
Zuka Juice, its biggest competitor, and grew from 97 to 230 stores.

Jamba joined Coffee Partners Hawai‘i in 1999 to become
Jamba Juice Company Hawai‘i LLC and opened stores in Kailua,
Kahala, and Pearlridge on O‘ahu. Four more stores followed
in Hawai‘i in 2000, and six more in 2001, and Jamba opened
its first store in Florida, forming JJC Florida, LLC. By 2003
Jamba had spread to the other islands and had 400 stores in
20 states, with plans for even more.

The word “Jamba” comes from West Africa and means, “to
celebrate.” Jamba celebrates and promotes a healthy lifestyle
through its selection of fresh juices and healthy snacks. Its
products are all natural: they contain no artificial flavorings
or additives, not even sugar.

Jamba stores are always bright and vibrant, filled with music
and the smell of freshly squeezed orange juice.

Jamba’s most popular products are smoothies, each of
which contains from 300-600 percent of the recommended FDA
requirements
for five daily servings of fruits or vegetables. The smoothies
are made with fruits and vegetables that meet standards set
by the company for color, sugar level, and quality. These are
individually
quick frozen to retain their quality and freshness until served.

Each Jamba smoothie comes with a free “Jamba boost,” a
combination of herbs, vitamins, and minerals, designed to meet
daily nutritional needs. With the Vita Boost™, for example,
you can get your daily vitamin and mineral requirements all
in one great-tasting smoothie.

Throughout its growth, Jamba has maintained the same standards
and values as when the company started. Its principles are
summarized in “ FIBER”: Fun, Integrity, Balance, Empowerment,
and Respect. Each person in the company is expected to strive
to live these values deadline. FIBER is the key to Jamba’s
success.

Also, employees must practice the “Building Blocks” that
are Jamba’s standards for customer service.

“
Say ‘Hi!’ to each customer”;

“
Make great, consistent, healthy products”;

“
Work together as a team”;

“
Keep a really clean store”;

“
Say ‘Thank You!’” to each customer.

Also “Give it a boost!” These uncompromising standards
ensure that the customer is always satisfied.

Jamba also prides itself on community involvement,
and fundraises for numerous charities by sponsoring
various
community and
annual events and donating the proceeds to local
charities. In Hawai‘i,
the 2003 funds were donated to the Muscular Dystrophy Association.