“Brian’s Announcement” Marketing Hoax

Brian’s Special Announcement was a viral marketing hoax created by Rantic. The site was orchestrated in a form of a countdown clock on November 25th, 2014 at around 8 pm. The site was first covered by Deadline and received a massive amount of worldwide news coverage.

Within about 48 hours, the website redirected to a SocialVEVO petition to bring back the Family Guy dog Brian Griffin. The online petition called “#SaveBrian” reached hundreds of thousands of social signatures within hours, from around the globe.