PrimeraTurf unveils new name

PrimeraTurf, Inc. has changed its name to Primera, Inc., effective immediately. The 16-year-old business cooperative has changed their name to reflect the depth of their market expansion.

“The new name, Primera, allows us to emphasize our wide-ranging market growth and expansion beyond servicing just the turf industry,” says John Gertz, CEO of Primera, Inc. “Our name change truly represents what we have become; Primera is the broadest, highest impact, most relevant distribution company across the specialty markets. We are excited about this change and look forward to the continued partnerships within the industry that enabled us to make this move.”

The new name will be implemented across the company’s website and business communication throughout the remainder of 2016.

Established in 2000, Primera is a business cooperative of 59 distributors committed to supporting distribution that services the professional turf, ornamental, IVM, pest control, forestry and aquatic markets.