"I took inspiration from the real world of blogging and Instagram Fame and reality TV and the shadier world of revenge-porn, but he is no one person. He’s a complicated character in that he’s a blogger who projects a bad boy lifestyle of womanizing and parties, and he leads a life many men know isn’t necessarily in the best interest of feminism or equal rights but it still holds attraction. So he has this massive, worldwide following and therefore a lot of power, and it allows him to get away with doing whatever he pleases. He has control. Or so he thinks. Jacob ends up grappling under the weight of this persona, because even though it’s not real it’s taken over his life and is starting to get in the way of his success and his relationships, so he tries to escape it by fleeing New York to for Alaska. Of course, it is not that easy for him to escape the monster he has created."