Behind
every
manufactured
product
on the
world’s
shelves
lie the
creativity,
innovation
and
technical
know-how
of an
industrial
designer.
Industrial
designers
make
products
work for
people.
They
understand
why a
product
“feels
good”,
in every
way.
Like the
form and
functions
of a
mobile
phone
which
matches
perfectly
to the
dexterity
of a
human
hand, or
the
shape
and
colour
of its
outer
shell
which
connects
sympathetically
to the
human
eye.

The role
of an
industrial
designer
is to
create
attractive,
functional
products
which
work in
the real
world
and
fulfill
a
genuine
market
demand.
That
means
constantly
refining
functionality
to
enhance
a
consumer’s
experience.
For
example,
the way
that
“pop-tops”
for
drink
bottles
became a
convenient,
spill-proof
alternative
to cups
or
straws.
It also
means
understanding
the
social
and
environmental
context
in which
products
are
manufactured
and how
different
materials
compare
for
recycling
or
sustainability.
Industrial
designers
produce
design
solutions
which
work for
every
link in
the
manufacturing
chain.

At the
same
time,
industrial
designers
understand
how
great
design
forges
an
emotional
connection
between
products
and
people.
An
elegantly
simple
form
which
meets
the
practical
demands
of
production
must
also be
ergonomically,
aesthetically
and
emotionally
ideal
for
consumers.

Industrial
designers
work
with
engineers,
accountants
and
marketers
to turn
good
ideas
into
successful
products.
They can
also
play an
important
role
beyond
the
production
line, in
branding,
corporate
identity,
graphics,
packaging
and
retail
support.
The
marriage
of
artistic
skills,
technical
expertise,
social
and
environmental
sensitivity
and a
keen
insight
into
markets
and
consumers,
creates
a design
professional
with a
wide
range of
rewarding
career
options
to look
forward
to.