Quality content is an ambiguous term because it conjures up different meanings depending on who, what and why. For example, car enthusiasts are drawn to Car & Driver Magazine for its unabashed discontent for under performing cars while car shoppers are drawn to AutoTrader for its reviews, advice and comparison tools.

Quality means different things depending on who, what and why. And by the way, Google is not really evaluating content quality since Google is not a leader but a follower. G sniffs around the web for signals that tell whether an author, brand, company or entity has a following, has influence, and/or is a leader.

SEO has and is becoming less about keywords and more about searcher intent. Search engineers have this strange idea that humans and computers should be one. Not that humans should be allowed to legally marry a bot – not quite that far, but that search engines should be able to read the mind of its user.

At the beginning of this blog series I mentioned that most businesses have a strategy or are diligently working on one to reduce their dependence on Google, both from pay-per-click and organic search traffic.

In my last article in this series, The New SEO – Independence from Google, I explained that Google is at war with SEO and link building in particular. Google comes out with a new twist with regularity now, the latest is the “not provided” keyword data from Google – for most businesses “not provided” has risen to the most popular keyword in your web analytics and according to Google, that is going to continue going up. Even Adwords advertisers won’t be able to see what organic keywords brought traffic to their site from G and we’ll all be left with an extra step to figure out what keywords are bringing traffic from Google – the educated guess.

Most businesses have a strategy or are diligently working on one to reduce their dependence on Google, both from pay-per-click and organic search traffic. The strategy to reduce dependence on Adwords is usually SEO, but a strategy to reduce dependence on G’s organic traffic has arisen. Why? Google’s current attitude about SEO seems to be “if you don’t care about the algo, we care about you.”

Just a few years ago ranking in Google was on page SEO and building a bunch of links to your site. But today, Google’s algo seems to sniff out those sites that are over doing on page and off page SEO, a.k.a. over optimizing their site to regain a good ranking, and holding them under to favor sites that seem to not care much about SEO or to favor big brands that Google trusts.

If you’re a webmaster, blogger or SEO, then you are probably at least somewhat adept at multitasking. No doubt you are used to having multiple windows open at once and rapidly flicking between the work you’re doing. Probably your computer is constantly pushed to its limits, but the real question is whether your brain can cope with all that information at once and whether you can keep it up without seeing a drop in performance.

Be critical of link removal requests

Here’s an email I received recently:

As we have sent mail earlier also for removing our link. But unfortunately this has not removed yet. I would be very grateful if you would please remove all links to this site at your earliest convenience, letting me know that you have done so.

It may be that a third party has maliciously or abusively added our details at some point in the past, and I apologies for inconveniencing you in this way.

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An impending event is any future occurring event that two parties can agree will take place. For example, a moving date, our home sold and we now have 30 days to pack up and move so the new owner can move in.

Knowledge of an event like this can make a sales person’s job much easier since decisions must be made by the impending event.

Have you ever seen firms in your industry that started out, perhaps where you are, then grew into well-known brands? Do you ever wonder to yourself how they do it? Do you think it is just a matter of getting more money, having a better network or being able to connect with their audiences in a mystical, magical way?

Guess what? You can do the same thing with your brand. You can build a company that meets the needs of a particular audience, communicate it to the audience, ensure that they are able to access it, make it appear attractive and keep them coming back for more because they perceive great value in what you offer.

Most content I see these days is designed to be useful to targeted prospects. And that makes me wonder, have you tried entertaining content?

Why so serious? Chill and give your people something to enjoy.

“But Tom, we don’t want people laughing when considering our brand.”

I promise you, they won’t be laughing when it’s time to make a decision about your offer, but they might forget about you… unless you give them something that sticks in their memory, makes your brand lovable and Fun!

According to a poll I conducted, one of the top questions people have for Matt Cutts right now is this: “Is Google putting more trust in content based on Google Authorship?”

I submitted the question, along with others, to Matt for a video response at Google Moderator, but I doubt he will answer this one until a later time when Google sees success in Author Rank, or perhaps he won’t answer it at all for other reasons.

It is common for consumers to want to do business with a company they can trust. Can they trust your business? Believe it or not, many businesses do not think having an online reputation is very important. This is a mistake because business can quickly be lost, the minute a few negative reviews get posted online. Small businesses must protect their online reputation now more than ever with popularity growing among sites like Facebook, Twitter, and Yelp.

Vetting SEO providers is a real challenge today for numerous reasons. Let’s look at just a few of them just from the discussion forums:

”A few free memberships and my e-mail being associated with the site is all I needed to be overwhelmed by the ‘SEOs’. They come in fast and they are almost always in two catagories: One is a flood of Indian men named John or Keith telling me that he can submit the site to search engines and directories for me and will even throw in some free ‘advanced penquin-proof link building’ if I pick up their premium package. The other is the SEO services and programs…they are worse than Keith and John. Keith and John are easily ignored and tend to leave my boss alone…the ‘professional’ or ‘enterprise’ or any other bull___ service tends to get their e-mails read by my boss…and then I have to spend time explaining to him why these are b.s. and should be shunned -they will waste money at the least and hurt the company at the worst!”

By the end of this short article, perhaps you will agree with me that Bing Ads is no longer just a nice source of PPC traffic, but a necessary part of a well rounded paid search advertising campaign. Essentially, Bing Ads is a new platform with significant market share.