ahahh the more i look at the pic the more i laugh, hahahahahahaha,m stop it stop it, take it awya from my eyeess, aaaaah, noooooo, hahahahhahahha, stoooop it, hahahahha, ROFL, ur killing me, go away, ahahahahhaha

I'd call this an epic FAIL. If you have a baby you should also know that no two babies are alike. I should know what he's doing in this photo since I'm the one holding him, and I had to clean up his diaper afterward. He's a funny kid, always made that face whenever he went number 2.

Flush the other three executions down the toilet. The others look like they're either sleeping or just farting. A good diaper holds back the torrent of feces that we know will be coming when they make "the face". I know what the face looks like - I have three boys under 4 years old. SInce this photo comes from Flickr, can we assume this was a contest? If not, add some redness to this face, a popping vein, and you have a winner. Actually - if the campaign is "Anytime. Anywhere.", why not show us more of the background? A wedding perhaps? Something to remind us that babies DO poop anytime, anywhere and having Huggies on your kids will let you deal with it without worrying about leaks.

I believe that more comments on this site should be as helpful and informative as what bubblestheclownfish posted; whether it is guest or registered comments. Kudos to you sir/ma'am. As for my contribution, I have not much more to say since I concur with your post.

In the category of best comment that actually helps an idea Bubblestheclownfish is our winner. this site is horrible for stupid comments that don't help. good work bubbles. I like this idea with a couple tweaks it can be awesome. good work creatives