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Shazam! is riding a wave of strong reviews (93% fresh and a 7.37/10 on Rotten Tomatoes) and strong buzz (including that nationwide sneak preview two weeks ago that earned $3.3 million right out of the gate), and now it has earned a promising $5.9 million in Thursday previews. Combined with the sneak preview grosses, that gives the David F. Sandberg-directed comic book superhero comedy $9.225 million heading into the conventional Fri-Sun frame. That's up there with the $11 million Thursday launch of Wonder Woman and the $13 million Thursday launch (including sneak previews) of Aquaman.

That $5.9 million figure may be well below the previous Thursday night debuts of every other DC Films flick, but this one cost just $90 million to make. So if it plays merely like The Nun ($106 million domestic and $356 million worldwide last September) or Dwayne Johnson’s Rampage from last April ($100 million domestic and $428 million worldwide), it’ll still be a big hit. The film was tracking at $45 million for the weekend, but we could (optimistically speaking) see a figure as high as $60 million. Again, over/under $45 million would be fine at the budgetary levels we’re working with.

A $5.9 million figure, if it merely legs out like The Nun ($5.3 million Thursday/$53 million opening weekend) suggests a $59 million debut frame (and $62 million counting the previews). A conventional comic book multiplier (9% to 12% on Thursday) puts this one in (counting previews) the $52 to $69 million range. A performance like Skull Island (which snagged a 3.x weekend multiplier and earned just 6% of its weekend from $3.7 million in Thursday grosses) would give Shazam! a ridiculous $100 million weekend, That’s more “fun with math” than “realistic possibility.”

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I could not have been more wrong about this movie from the trailer. The movie was excellent, the -script was good and actors were spot on. If you're a Captain Marvel fan...oops, a Shazam fan, you'll catch on some of the Easter eggs that are peppered throughout the movie. This was genuinely a fun movie to watch and if you're not into superhero movies, you'll still have a grand old time. I recommend watching it in theaters.

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Saw it with family & Shazam seemed more of a blundering insufficiently_thoughtful_person than a hero for most of the film. To those who said the villain was weak, well the hero was even weaker. Only the end turned it around imho. Not a film I plan to see again. Definitely not on par with Wonder Woman & Aquaman as far as I'm concerned.

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I could not have been more wrong about this movie from the trailer. The movie was excellent, the --script was good and actors were spot on. If you're a Captain Marvel fan...oops, a Shazam fan, you'll catch on some of the Easter eggs that are peppered throughout the movie. This was genuinely a fun movie to watch and if you're not into superhero movies, you'll still have a grand old time. I recommend watching it in theaters.

I'm going to see this movie either this weekend or next. I've heard it's actually pretty good from several people.