The MarketingFile Blog

We’re very excited to
introduce our fresh new look with a brand new logo and website! Since
MarketingFile began we have been through two major re-brands to ensure we
evolve with our customers and the, bringing you the best of direct marketing in
one place.

When originally
deciding to re-brand our website our creative team and sales teams all had an
input as to how the website should function and its offering to our clients.
Using all the feedback and contribution from everyone within MarketingFile the
final design was focused on showing you which marketing list best suits your
needs depending on your campaign.

As we hold over 20
different business and consumer marketing lists in-house, we found through our
research customers wanted an insight into which list best suits their campaigns.
With this in mind we developed our list finding tool which displays what
prospect marketing list will match your requirements with three simple
questions:

1. Who are you targeting?2. How are you going to
contact them?3. What type of audience is
your campaign targeted at?

By answering these
three easy questions we’re able to reveal the marketing lists which best fit
your campaign. You can either get in touch with our team to run through your
results by calling us on 0845 345 7755, chatting to us online, or receive a
targeted data count by entering your postcode.

New look….Same high
quality data

We may have a new logo
and website but we are still partnered with industry leading list owners to
bring you the UK’s widest online selection of business and consumer data,
available in one place. To take a look at who we work with click here: http://www.marketingfile.com/list-partners

Whichever way you want
to get in touch with us, our friendly and helpful team are at the end of the
phone, online or via email ready to find your perfect direct marketing list.

Why the change?

There can be a few
reasons why companies decide to re-brand, introducing a new product, entering a
new market, merger or acquisition or competitive influences. However, the most
popular (and why we moved forward with our new design) is to keep the brand
fresh and in our customer’s mind!

Nearly all companies will go through a re-brand at some stage of their existence, even the well-known
ones keep up with the times and go through continuous re-branding such as Coca
Cola. However, it can go very right or disastrously wrong, an article in the
Entrepreneurhighlights 8 must-follow rules when re-branding.

If you’re thinking of a
re-brand for your business, take the time to consider if it’s the right time and
will your customers react positively? Another consideration is to spend the
time and money investing in a good design. As the Entrepreneur mentioned not
everyone gets it right, streamlining your website or ordering service to make
the customer journey easy to follow and resulting in giving the customer what
they are looking for should increase your sales.

Where to go from here?

The re-brand for
MarketingFile means we provide an accessible and user friendly website to
promote our products and services, acting as our shop window. We’ve put all of
our marketing lists on show for all of our existing and future customers to
search through to find their perfect prospect list.

Click here to start
your search with our three simple questions, or if you want to speak to one of the team call us on 0845 345 7755 and we can start your prospect search today!