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Eclectic Stuff From Around The Web. Some of it really crazy, some really
useful, some just really interesting and all (I hope) valuable for you.

Thief Returns $300 to Deli a
Decade After Robbery
Here's your feel good news for the day: Nashville's InterAsian Market &
Deli, a grocery store that's known for its banh mi, recently posted the above note
on Instagram. According to the post, the deli was robbed "11 or 12
years ago," and now the robber in question has returned the $300 s/he took
along with a note of explanation. "I'm a drug addict," the note
reads. "I must make amends to the people I have hurt in the past."
InterAsian responded by writing, "All is forgiven and thank for your note.
We don't care about the money. We are more inspired and touched by your
act." Below, the full text of the note, and the deli's response.
Read more at: http://eater.com/archives/2013/09/09/thief-returns-300-to-deli-a-decade-after-robbery.php

When Complexity Is Free
Fortunately, there is another, still “exceptional,” American reality out there.
(I am talking to you, Putin.)It’s best found at the research
centers of any global American company. These centers are places where
scientists and engineers from dozens of nationalities are using collaboration
and crowd-sourcing to push out the boundaries of medical, manufacturing and
material sciences, where possibilities seem infinite, where optimal is the norm
and where every day begins by people asking: “What world are we living in, and
how do we thrive in that world?”

How our names shape our identity
Sometimes we try to live up to our names. Sometimes we try to run away from
them. But either way — and for all the options in between — your name is a
crucial factor in developing your sense of self, and thus helps propel you
forward on various paths of life and career.
Read more at: http://theweek.com/article/index/249589/how-our-names-shape-our-identity

TALKING TO UNICORNS: RARE WOMEN
OF #SEO SPEAK OUT
It is time to hear the women of SEO speak their minds! Kate Ghergich Roubos gathers
the thoughts of esteemed SEOs and conducts interviews on content marketing,
gender, search, and social media.
Read more at: http://ghergich.com/blog/talking-unicorns-rare-women-seo-speak/

The 5 Stages of Writing
Irresistible Landing Page Copy
Landing pages are remarkably powerful conversion and search engine optimization
tools that turn traffic into money. They force readers to focus on one
thing — and one thing only. To boost your email newsletter or blog
subscribers, sell more of your digital or physical product, or dominate a
keyword in search rankings, you need to use landing pages. And lots of
them....
Read more at: http://www.copyblogger.com/landing-page-stages

20 Resources for Incredible
Content Marketing
The secret to content marketing success is creating awesome content that is
highly shareable, and then distributing that content in an effective and
targeted way. This involves looking at a variety of key metrics to help you
analyze your audience, tweak your site with CTAs and improve user experience
all to drive more traffic to your site and increase your customer base. Seems
difficult right? Well, only if you don’t have the proper tools and resources in
place to help you be awesome.
Read more at: http://inspirationfeed.com/articles/blogging/20-resources-for-incredible-content-marketing/

Why Advocates Should Be Part Of
The Modern Marketer’s Strategy
Here’s a fun exercise. Take five minutes to think about the contrast between
your life as a consumer and that as a B2B marketer. If you saw a movie this
weekend, you might have Facebooked some friends for their opinion first, then
tweeted your 140-character review after. On your way to dinner, you probably
compared restaurant reviews on Yelp. Afterward, maybe you went on Angie’s List
to find a contractor to fix the garage door you backed into last week while
texting.

Google Expands Role In Digital
Education, Teams Up With edX To Build A YouTube For Free Online Courses
It’s turning into a busy week for Massive Open Online Course (MOOC) providers,
and the tech companies that love them — particularly Google. On Monday, Udacity
co-founder and CEO Sebastian Thrun and California Lt. Governor Gavin Newsom
announced the Open
Education Alliance, a consortium of online organizations dedicated to
closing the skills gap, developing standards for career readiness
and providing the content that will help get students ready for the workforce.
Google and AT&T are some of the names already endorsing the Alliance, while
rumors have been circling that Coursera and other MOOC providers are on board
as well. However, at this point who will be participating and what it could
mean for education is still up in the air. It’s an alliance-in-progress.