Google Analytics 101 + 201 package deal

$50.00

3 hours

Track Overview

This on-demand course bundle will get you started with Google Analytics. Behind the scenes, Google Analytics runs on every single page of your site. How much time do people spend on your site? How much time do they spend reading a specific article? What do they click? What location of the site do they go to? Google Analytics answers all of those questions, and many more, to ensure that your nonprofit can optimize its impact.

Next Session

Guest Experts

George Weiner

Whole Whale

George is the Founder and CEO of Whole Whale, and the co-founder of PowerPoetry.org. Prior to Whole Whale, George was the CTO of DoSomething.org. Under his leadership, the organization became an innovator in social media, mobile technologies and social cause. During his 7 years at DoSomething.org, he oversaw the complete overhaul of the site twice (winning a Webby Award and nominations), helping to build a community of over 1.5 million young people taking action.

George founded Whole Whale in 2010 with the goal of helping more nonprofits benefit from the digital strategies he was using at DoSomething. Since then, George has worked with over 50 nonprofits to increase cause awareness, multiply meaningful online engagement, and train teams to implement strategic use of data and technology. He is also a speaker at conferences and workshops around nonprofit technology.

Laura Clevenger

Whole Whale

Laura is a Northern California transplant passionate about public health, creative social change, data, design and how they interact to create a happier, healthier, more sustainable society. Before working at Whole Whale, Laura worked at TMI Agency (housed within DoSomething.org) managing and analyzing the health data from a teen research panel for a Fortune 500 company. While receiving her B.S. in Public Health from NYU, Laura spent her final year researching health disparities in the U.S.- Mexico border region and working as a Research Data Associate on a hypertension study at the NYU Medical Center.

Laura leads the Analytics Department at Whole Whale and is an expert in setting up analytics, mapping out digital impact, training capacity into top nonprofits, and managing client relationships. Over the past three years, Laura has helped improve the impact of organizations that include the Malala Fund, Planned Parenthood National, Donate Life America, JHU Bloomberg School of Public Health, USO and many others. She is a regular writer and speaker on nonprofit issues, most recently appearing at the NYC Drupal Camp at the United Nations where she discussed using tech for social good. Laura is Google Analytics and Google AdWords certified.