I understand the importance of a strategic approach to design through project audit, research & analysis, knowing the audience and understanding project goals, which - combined with the latest technologies, some good taste and common sense, help me to develop concepts which can enhance any design or communications project.

Concept: Ryanair Smartphone App Design

Case Study: Bohemian FC – Web development / Identity

Founded in 1890, The Bohemian Football Club is the oldest football club in Dublin and the oldest Irish football club in continuous existence.

I provide a number of support roles for the Bohemians Board of Directors – web design & construction, graphic design, branding & identity, kit design, and I am currently leading a new branding exercise ahead of the clubs 125th anniversary year in 2015.