Wednesday, October 23, 2013

HOW TO LAUNCH A PREPAID CARD PROGRAM: A CASE STUDY

Question: how can you offer card-based payments in a region with a high unbanked population and no domestic payments scheme? Answer: By developing and launching a prepaid payroll program and a new domestic payments network. Come hear how Network International (NI), the leading payments company in the Middle East, successfully brought both to market this year. The session will discuss the various cards that can be deployed, the economic rationale for each, and their applicability to different types of market. Additionally, NI will share how a domestic payments scheme can be established and the advantages that such a scheme provides.