We are thrilled to be honored this Thusday by The Surf Industry Manufacturers Assosiaction (SIMA) as one of the surf shops that helped launch an entire industry. Check out the write up in today’s OC Register

Mark Martinson – Honolua Bay, where backlit by the setting sun, transparent green lines with almost flawless shape roll through, sliced occasionally by the fin of a lonely surfer’s board.

It was late December 1965 and few surfers had ventured away from the island of Oahu to surf. Seven of us had the guts to take a chance and try to see if these rumors were true…We rounded the point where you first see Honolua Bay and our chins almost dropped off our faces as our Chevy emerged from the underbrush covering the boat-launching area. There were spectacular rides that hot, sunny afternoon. It was a day none of them would ever forget; the beauty, solitude and perfection of Honolua Bay – the surfer’sheaven. – Rich Harbour