This market insight presents an analysis of the North American Internet of Things (IoT) cloud market. It describes the key challenges addressed by cloud-based solutions for IoT lifecycle management. For instance, common industry challenges in IoT application development include lack of standardization, rapid lifecycle of devices (and device components), longer time-to-market for new IoT applications, and lack of qualified personnel to develop new applications. This research provides the key enterprise considerations for selecting an IoT cloud vendor. Also, a high-level analysis of the economic benefits of using an IoT cloud solution is presented as well as estimates on the total market opportunity for IoT cloud solution providers.