Non-Zero (www.non-zero.io) has announced today the Ethereum main-net launch of its retail financial markets blockchain platform, which allows brokers and traders to break the zero-sum dynamic and create a win-win ‘Non-Zero’ ecosystem.

With a first application for the Forex (FX) industry, the Non-Zero platform allows a broker-set portion of warehousing net revenues to be redistributed to eligible traders in the form of ERC20-protocol tokens (NZO).

Non-Zero is expected to open a public NZO token sale in September 2018.

Amana Capital, a leading Forex and CFD broker with operations in Europe, Asia and the Middle East, is expected to be the first Non-Zero token adopting broker.

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The platform has been developed by a cross-functional team of industry insiders and blockchain and cryptography experts who recognize the Internet’s unique role in opening up financial markets to retail traders and now seek to harness public blockchain protocols and Web 3.0 DApps to write the industry’s next growth chapter.

The Non-Zero client DApp includes a wallet giving NZO token holders the ability to trade their tokens on ERC20 compatible exchanges, subject to legal and regulatory approval, as well as functionality giving token holders access to benefits and offers from all platform participants.

Non-Zero will engage with industry stakeholders to demonstrate the benefits of joining the ecosystem, which are expected to include increased revenues and market share, higher client lifetime value, and good industry practice.

Hadi Kabalan, CEO of Non-Zero, added:

"Non-Zero is our solution to the industry’s key problems, which include perceived conflicts of interest and a compression in client lifetime value. The transparency and accountability of a public blockchain protocol, combined with the portability of the NZO token, should result in market-repair to the benefit of both clients and brokers, and should also be welcomed by regulators."

Karim Farra, Non-Zero Co-Founder, said:

We’ve combined a solid network of global partners with widespread team-experience in technology, blockchain, and finance. Our future plans include adding further financial and industry-participants over time to create the world’s foremost financial market-making token distribution platform. We are in a very rare group of functional and active token-economy platforms with real clients and a clear use-case.

Ziad Aboujeb, Non-Zero Co-Founder, said:

Early Non-Zero adopting brokers will benefit from a revolutionary risk management software and connectivity infrastructure, that will improve their hybrid-model performance as well as reduce their technology costs. Therefore, they will be given the edge that will place them ahead in the competitive industry race of capturing trading volumes.