While it is difficult to determine the dollar cost of poor indoor air quality (IAQ), insurance-industry observers agree that the costs may be unrecognized—and ascribed instead to more conventional medical conditions such as respiratory ailments, allergies, and asthma. One report on insurance costs found that “there is strong awareness and growing concern over the ‘silent crisis’ of IAQ and its potential to cause large industry losses.”

Simran Sethi, green pioneer, media personality and Oprah.com columnist presented a free one-hour webinar, "Ten Steps to a Healthier Home" for The Healthy House Institute (HHI) on September 30th, 2010 at 10am CDT. The archived event is also free to access.