3 Great Reasons To Optimize A Google+ Page For Your Business

October 23, 2016 By

When it comes to optimizing your business website for local search, Google+ is truly a game-changer! Why? Unlike other social media websites such as Facebook or Twitter, Google+ stands in a league of its own by placing a strong emphasis on local search engine optimization (SEO). Google+ pages are indexed on the main area of the Google search engine results. This means that your clients can see your Google+ business page within the actual search results regardless of whether or not they have a Google+ page of their own. If your still on the fence about creating a business Google+ page, I highly encourage you to consider these 5 reasons to create one!

The Importance Of An NJ Small Biz Google+ Page | Page Rank

Google indexes Google+ pages virtually instantaneously, and it comes as no surprise! Google gives special treatment to pages created within their own service! Since Google Search indexes and gives page rank to Google+ pages just as it would any other content on the web, your Google+ page will quickly gain high page rank. Higher ranked pages give authority to sites that they link to, so putting your URL on your Google+ page will create a quality incoming link that causes Google Search to see your business website as more relevant. Keep in mind that 2 out of 3 web searches in the United States take place on Google, so being indexed in this way is necessary for great search engine optimization

The Importance Of A Small Biz Google+ Page | Building A Network

A Google+ page will facilitate building a network of clients and other businesses. A broader network equals higher page rank. Even if your clients aren’t Google+ users, if they have a Gmail or YouTube account, they will be able to 1+ your Google+ business page. The more +1’s your page gets, the faster its page rank will increase. Google+ will also give people the opportunity to review your business and which work wonders for page rank.

The Importance Of An NJ Small Biz Google+ Page | Local SEO

Recently, Google Local combined with Google + to become one entity. The local SEO aspect of Google+ is perfect for small businesses because it specifically focuses on their locations. Unlike Facebook business pages, Google+ pages are specifically geared to help small businesses reach out to clients on an informal social media platform. A Google+ business page will help your small business website by giving you:

Greater visibility. This helps clients easily find a link to your website. This ensures that they are always a click of the mouse away from browsing your entire small website and seeing all that you have to offer.

A comfortable social media platform for business/client interaction. You will be able to easily reach out to your customers to connect on a more personal level. You can also encourage them to review your business and +1 your page.

Consistent fresh content. This includes reviews and comments that your clients post on your page. This alone will boost your page rank and visibility.

Seamless integration with Google maps. This means that consumers will be able to view your business location and get directions without even clicking on your actual Google+ page.

The bottom line is this: If you aren’t taking advantage of all that Google+ has to offer, you are missing out big time! Local SEO is necessary for the success of your business, and creating a Google+ page is the most efficient way to get started! For more articles related to local SEO and small business web design, visit our site.