The Jejune Institute

A mysterious flyer or fence signs leads to...

A strange voicemail which points to...

Open office hours at the headquarters of psuedo-science cult in the heart of San Francisco's Financial District.

The Jejune Institute was the gateway experience into The Games of Nonchalance. Following the trail led participants to an automated office that greeted them and beckoned them inside to watch a video about the organization. Once the induction card was in their hand, they were off to the streets to make secret discoveries, and unravel the beginning of a story that spanned the entire Bay Area.