An internationally acknowledged marketing expert in optical market will speak at MIOF

Seminars Emotional Communication with the Customer in the Shop will take place February 16 from 12:00 p.m. to 01:30 p.m. and Become Superproducer (two parts) will take place February 16 from 01:45 p.m. to 03:15 p.m. (part 1) and from 04:00 p.m. to 05:45 p.m. (part 2). The seminars will be held by Ercole Renzi, an internationally acknowledged marketing expert in optical market.

Ercole Renzi is one of the most famous lecturers and experts in the field of optical marketing and management in the world, a regular participant of international optical exhibitions and trade fairs, has a number of publications in the professional media, the author of a number of books on optical marketing and sales (2 of them are translated into Russian and enjoy popularity among participants and guests of MIOF). Ercole Renzi is the head of the consulting company SR Comunicazione. The company renderes services in optimization of optical companies operation

News

The Gala Awarding Ceremony for the winners of the contest for the national award in the optical industry Golden Lorgnette, the best projects, companies and specialists contributed to the optical industry in the last year, was held within the frames of MIOF.

The 22nd Moscow International Optical Fair (MIOF) which will run February 14 through 16 in Crocus Expo will open the annual calendar of exhibition events in the field of optometry, medical production and also fashionable collections of eye glasses and frames.113 participants’ geography of MIOF. Spring 2018 covers Belarus, Germany, Israel, Italy, China, Russia, France, Switzerland and Japan. Novelties and the latest developments will be presented by national companies from 14 regions of the country.