SUNNYVALE, Calif. & LONDON--(BUSINESS WIRE)--Marmalade (www.madewithmarmalade.com),
the cross-platform tool that allows developers to create without
compromise - today announced that it will support Windows Phone 8 before
the end of 2012. Support for Windows 8 will follow in early 2013,
completing Marmalade’s support for the entire Windows family.

Marmalade demonstrated today for the first time during Microsoft’s Build
conference in Seattle support for Windows Phone 8, including how new and
existing mobile apps and games can quickly and easily be brought to
Windows Phone Store and the Windows Store using the Marmalade SDK.

Marmalade has worked closely with Microsoft over the past months to make
Windows Phone 8 support available to developers within the Marmalade 6.2
release, coming later this year. With this latest release, developers
will be able to take existing apps and games built using Marmalade over
to the Windows Phone 8 platform, increasing the reach of their apps.

Many indie game developers and top game studios already take advantage
of Marmalade's “build once, deploy all” approach to achieve accelerated
time to market across platforms; including iOS, Android, BlackBerry and
Windows desktop. With upcoming support for Windows Phone 8, developers
will be able to create high performance games and apps leveraging their
C++/OpenGL ES skills, opening up new opportunities with minimum
investment and rework thanks to Marmalade’s powerful cross-platform
tools.

JC Cimetiere, Director, Windows Phone Partner & Developer programs,
Microsoft Corp., said of the release, “Games are a huge part of the
Windows Phone 8 user experience and Microsoft aims to provide its
developers with diverse tooling options. Cross-platform development
tools, like the Marmalade SDK, help developers broaden their consumer
reach more quickly. With Marmalade, developers will have a new option to
reuse their code to quickly bring games to Windows Phone 8.”

Bryan Biniak, Vice President & General Manager, Global Partner &
Application Development, Nokia said: “We are excited to have Marmalade
join the Windows Phone 8 ecosystem. The Marmalade SDK accelerates
developer time to market and improves the business case for those who
want to bring games from other platforms to Windows Phone 8. Nokia’s
Lumia devices offer developers the power of Windows Phone 8 and the
opportunity to leverage imaginative new capabilities. Together with
Marmalade, developers can create amazing experiences that will become
part of everyday life for consumers.

Harvey Elliott, Managing Director and COO, Marmalade said: “A recent
Vision Mobile report stated that 57% of mobile developers intend to
target Windows Phone 8 within the next year. Being a developer-led
organization, this innovative new platform is a top priority for us.
Naturally, we’re very excited to work with Microsoft to add Windows
Phone 8 to our comprehensive cross-platform offering before the end of
this year.”

Marmalade delivers maximum performance, to empower the creation of
richer apps on any device. Native (C/C++) or hybrid (HTML5), we have the
tools to deploy to iOS, Android and BlackBerry, Windows and Mac, as well
as other platforms including selected Smart TVs - with just one click.

Chart-smashing mobile games rely on Marmalade, from casuals such as Cut
the Rope, Plants vs Zombies and Draw Something to
high-performance titles like Call of Duty, Need for Speed
and Pro Evolution Soccer.

Beyond games, our SDK makes it easy for developers to build rich, highly
responsive apps using features such as location, notifications, social
media links, camera functionality and more.

Based in London, Marmalade also has a Silicon Valley office and is
backed by some heavyweight strategic investors, including ARM Holdings,
the world's leading semiconductor intellectual property supplier (LSE:
ARM, NASDAQ: ARMH). Marmalade is a trading name of Ideaworks3D Ltd.