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About Me

My bioEden Spodek is a digital communications strategist with a unique perspective on emerging media. Client-side, agency-side and high profile blogger and community builder, she’s seen the digital world from all sides and worked with several top-tier brands.Most recently, Eden added curriculum developer/instructor to her role with the launch of the Digital Strategy & Communications Management certificate program at University of Toronto School of Continuing Studies. She volunteered as lead co-organizer of PodCamp Toronto for five years.Eden is happiest helping colleagues and clients to be a little disruptive, challenging the status quo and impacting how people think about brands. She’s outspoken about the importance of building online engagement and targeted relationships, one influencer at a time.Eden is based in Toronto and can be found on many places online includingTwitter,Facebook,PinterestandInstagramwhere she loves sharing photos of her adventures.My original blogBargainista... where people who love shopping connect is a Toronto-based blog about anything and everything related to shopping, customer service, bargains and a dash of social media thrown in for good measure.Bargainista was launched in 2006, a time when very few brands considered building relationships with bloggers. Almost all of what I wrote was organic and a reflection of my personal experiences with no external nudging. About a year-and-a-half later, the brands and their agencies came knocking on my door (well, inbox) trying to entice me with all kinds of information, bargains, swag and event opportunities. Sometimes I accepted their challenges other times I didn’t and regardless, I always did and will continue to disclose any material relationships impacting my writing.Lots has changed since then – personally, professionally and in social media. Bargainista helped open lots of doors but my focus shifted somewhat. I hope you’ll still enjoy the ride and I’m looking forward to hearing from you.Cheers,Eden