Monday, April 22, 2013

General Electric seeks Israeli edge

GE is scouting Israel for talent, technology and, of course, start-ups as it sets its sights on “industrial Internet.”

General Electric (GE), one of the world’s largest companies, is scouting Israel for talent, technology and, of course, start-ups as it sets its sights on what it calls “industrial Internet.”

“We’re trying to create a start-up within a big company, a group to innovate and identify the kinds of things we might build to take things out globally,” vice president of GE’s software and analytics center William Ruh told The Jerusalem Post Thursday. “I’ve been here for two days and I’m enormously impressed both with the venture-capital firms we’ve met with as well as the start-ups, and I fully expect that in the coming months we’ll be able to talk to you about some interesting things.”

According to Ruh, the world of industry is on the brink of an Internet revolution that will transform it in much the way Internet has transformed the world of retail, music and social networking. Industries from rail to aviation are moving from “unintelligent” machines to “brilliant” machines, which are able to harness massive efficiencies by taking in real-time information and adjust accordingly, he said.

“We think that’s a trillion dollar opportunity,” Ruh said.

In rail, a 1 percent improvement in efficiency can save $27 billion, he said.

To wring out inefficiencies, GE needs software to gather, process and analyze huge amounts of data that will go into its systems. Then it needs to safeguard those systems from outside interference.

“This is probably the best place in the world to do cyber security,” Ruh said. With very real threats from foreign governments and terrorist groups, “only the companies that take cyber security seriously and have products that support them are going to be credible.”

Using space left empty from a spate of recent layoffs in its health-care operations in Herzliya, GE has assembled a team of seven people to, first and foremost, hire Israeli minds for its operations.

“It’s a talent game,” Ruh said. “You’ve got to go where there’s talent because these are really hard problems to solve.”

Beyond that, he also sees GE working with start-ups and technology firms to develop the technologies it will need.

“I’ve just been amazed by how inventive these start-ups are and how they develop mind-blowing technology,” Ruh said. “I came here not knowing what to expect, and I walk away knowing this is the place I’ve got to be.”

ACT NOW for ISRAEL: Flush ‘LUSH’ Cosmetics!

LUSH Cosmetics has quietly closed its Beverly Hills, California location several months after a group known as “Join the Boycott LA” (www.JTBLA.com) organized a protest outside the store to expose the company’s support of PLO extremism. LUSH, with headquarters in the UK and stores in over 40 countries around the world, is using its customers’ money to support the PLO’s extremist “One World Campaign”. This virulently anti-Israel organization portrays Israel as an “illegal” occupier committing crimes against “Palestine” and grossly exaggerates the suffering in Gaza, placing responsibility solely on the Israelis.

There is much more work to be done. We urge you to ACT NOW FOR ISRAEL by sending an email to customercare@lush.co.uk to protest their anti-Israel extremism.

It has come to our attention that LUSH, a leading luxury handmade cosmetics company, gives a percentage of its profits to an anti-Israel organization called “OneWorld”. Upon visiting the OneWorld website (http://freedomoneworld.org/), it is very clear that they are supported by extreme anti-Israel groups that are sympathetic to terrorist activity against the State of Israel. For example, one of the supporting groups is called “Friends of al-Aqsa”. Visiting their website speaks for itself: http://www.foa.org.uk/.

Did You Know?

Israeli scientists developed the first fully computerized, no-radiation, diagnostic instrumentation for breast cancer.

Did You Know?

An Israeli-initiated project is drastically lowering the mortality rate of Ethiopian children infected with the AIDS/HIV virus.

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I never did anything alone. Whatever was accomplished in this country was accomplished collectively.- Golda Meir