SEO

8

Title Tag

High impactEasy to solve

الرئيسية

Length: 8 character(s)

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HTML title tags appear in browser tabs, bookmarks and in search results.

It looks like your title tag is a little outside the ideal length. Since they are one of the most important on-page SEO elements you should make your title tags between 50 and 60 characters. Make sure each page has a unique title and use your most important keywords. For internal pages start your title tags with your most important keyword(s).

Check the title of your website

20

Meta Description

High impactEasy to solve

Missing

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The meta description for moi.gov.sa is missing.

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Ensure that each of your web pages have a unique meta description that is explicit and contains your most important keywords for each page. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

HTML header tags (or simply header tags) differentiate between headings, subheadings and the rest of the content on the page.

Your website either does not currently use HTML header tags or is using too many. Use keywords in your headings with your most important keywords in the top level and be sure to maintain the <H1> to <H6> hierarchy.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

gov3

submit2

الدعم2

support2

رقم2

helpdesk@moi2

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This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

30

Keyword Consistency

Medium impactEasy to solve

Keywords

Freq

Title

Desc

<H>

gov

3

submit

2

الدعم

2

support

2

رقم

2

Keywords (2 words)

Freq

Title

Desc

<H>

helpdesk@moi gov

2

رقم الدعم

2

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Keyword consistency is the use of keywords throughout the different elements of the webpage. Consistent keyword use helps crawlers index your site and determine relevancy to search queries.

The table above highlights the most frequently used keywords on your page and how consistently you're using them.

It looks like you're missing alternative text for 11 images on moi.gov.sa. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

Indexed Pages

16,461 16,461

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A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.

Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.

A page's link juice is split between all the links on that page so lots of unnecessary links on a page will dilute the value attributed to each link. There's no exact number of links to include on a page but best practice is to keep it under 200.

Using the Nofollow attribute in your links prevents some link juice, but these links are still taken into account when calculating the value that is passed through each link, so using lots of NoFollow links can still dilute PageRank.

Robots.txt

Medium impactEasy to solve

Missing

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A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

We checked moi.gov.sa/robots.txt didn't find a robots.txt file. Use Google Search Console to submit and test your robot.txt file. You can also test individual pages to make sure Google isn't crawling any restricted files.

Add a robots.txt file

50

XML Sitemap

Medium impactEasy to solve

Missing

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We checked moi.gov.sa but couldn't find an XML sitemap.XML sitemaps contain the list of your URLs that are available to index and allows the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Your site is currently missing an XML sitemap. We recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools. Normally, your XML sitemap would be found at moi.gov.sa/sitemap.

Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

URL Parameters

Good, the URLs look clean.

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URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel=”canonical” tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Using underscores in your URL makes it hard for search engines to determine your site's relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees https://www.moi.gov.sa/wps/portal/moi/eservices/public/labour-imp/query-labour/!ut/p/b1/pZDNDoIwEISfyHRLoS3HCqGtIKAElV4MB2NI-EmM8fkFw0FJBBP3ttlvdmcHGVRgylyGCcGATsi05aO6lveqa8t66A09O17qab4lOFERBq0ylfJ8bUGGe6B4B2SaM7ACZm88GsoDsE_9ZMztUQ9fSsBvek8KZbMIgEfSAS1Uvnd3hIAg__nvDyzos_KGjsjM2hxSeAFzb04OxcoHDaG_jpLEsiVdAMAZgbkkZje4BMWqay6oMXUQBDzTlV49ATddmW0!/dl4/d5/L2dJQSEvUUt3QS80SmtFL1o2XzVDUENJOE0zMThJVTcwSUczMEpNSzYzMDAy/ as all one word. Use hyphens in your URLs instead: https://www.moi.gov.sa/wps/portal/moi/eservices/public/labour-imp/query-labour/!ut/p/b1/pZDNDoIwEISfyHRLoS3HCqGtIKAElV4MB2NI-EmM8fkFw0FJBBP3ttlvdmcHGVRgylyGCcGATsi05aO6lveqa8t66A09O17qab4lOFERBq0ylfJ8bUGGe6B4B2SaM7ACZm88GsoDsE-9ZMztUQ9fSsBvek8KZbMIgEfSAS1Uvnd3hIAg--nvDyzos-KGjsjM2hxSeAFzb04OxcoHDaG-jpLEsiVdAMAZgbkkZje4BMWqay6oMXUQBDzTlV49ATddmW0!/dl4/d5/L2dJQSEvUUt3QS80SmtFL1o2XzVDUENJOE0zMThJVTcwSUczMEpNSzYzMDAy/.

Blog

Medium impactHard to solve

We have not found a Blog on this website.

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In a crowded digital marketing world, content is king. Publishing your content on other sites is beneficial, but publishing it on your own site is much more effective. One of the best ways to do this is through a blog.

We recommend you start a blog on moi.gov.sa to engage with your audience and improve your online visibility to attract qualified traffic from a variety of new sources. Use our tips to get the most out of your blog.

If you don't think a blog would work for your site or business, consider publishing other forms of evergreen content such as guides or whitepapers.

Mobile Rendering

Touchscreen Readiness

Medium impactHard to solve

Perfect, the most important buttons/links are large enough to be tapped easily.

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Great, your User Interface allows for visitors to easily tap targets on their touchscreen. To go even further into improving your User Interface, use size and density buckets to accommodate varying device sizes and screen densities.

Mobile Compatibility

Medium impactHard to solve

Perfect, no embedded objects detected.

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Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Medium impactEasy to solve

Perfect, this web page’s text is legible on mobile devices.

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You can find additional font recommendations for mobile devices in Google’s typography guidelines for Android.

Mobile Speed

Like with desktop, the time it takes a mobile page to load is an important part of mobile search engine results page ranks. Your mobile/responsive website must deliver and render the “above the fold” content in under one second.

Usability

URL

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

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Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

50

Custom 404 Page

Medium impactEasy to solve

Your website does not have a custom 404 Error Page.

Your server responded with the HTTP status code:
200

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404 error pages are displayed when the page you are trying to open can't be found on the site's server for a variety of reasons.

It looks like moi.gov.sa doesn't have a 404 error page. This damages your site's usability. Generic 404 error pages strand users on a page with no links or suggestions of what to do next.

Page Size

Two of the main reasons for an increase in page size are images and JavaScript files. Large page size contributes to slow page speeds so try to keep your page size below 2 Mb.

Tip: Use images with a small size and optimize their download with gzip.

25

Load Time

High impactHard to solve

11.05 second(s) (142.31 kB/s)

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Site speed is an important factor for ranking in Google search results. Load time affects not only visitor engagement, retention, and conversion rates, but it can also affect your rankings.

moi.gov.sa took 11.05 seconds to load at a speed of 142.31 kb per second.

This is too slow and it is likely impacting your search rankings and user experience.

High load times can be caused by a number of things, including pages with poor code optimization (cache, Mysql queries, etc.), server problems, network problems, or third-party issues (advertising codes, analytics codes, etc.).

Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html").

Declare the language used

70

Structured Data Markup

Medium impactEasy to solve

No Structured Data Markup has been detected

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Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Good, no email address has been found in plain text.

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We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

Trust Indicators

Medium impactHard to solve

Trust

87% 87%

Child safety

98% 98%

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This feature shows how trustworthy your domain is based on ‬‬data provided by The Web of Trust (WOT). This group rates millions of websites based on the experience of millions of users together with information from a number of trusted sources, including phishing and malware blacklists.

Technologies

Server Uptime

Server IP

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Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings. ‪‬‬By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking your pages higher in the SERPs.

Conversion rates are far higher for websites that load faster than their slower competitors.

Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google™ announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:

Use a serious issuer to purchase your SSL certificate

Redirect all of your HTTP pages to the HTTPS version of your website

Use a Security Token Service (STS) in your headers

Renew your SSL certificate every year, before it expires

Make sure that all of your content (CSS, etc.) is linked to HTTPS

Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version

Crawl Errors

URL Errors

Backlinks

Backlinks Score

High impactVery hard to solve

Good Good

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The backlinks score is calculated by looking at a combination of link signals. This includes the overall number of backlinks together with the number of linking domains, as well as rating the overall quality of the backlinks pointing to a website. The quality assessment is based on the linking pages.

Backlinks Counter

High impactVery hard to solve

925,981 925,981

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We've detected 925,981 backlinks pointing to your site.

Backlinks are links that point to your website from other websites. They are like letters of recommendation for your site.

Since this factor is crucial to SEO, you should have a strategy to improve the quantity and quality of backlinks.

Build more backlinks pointing to your site

Referring Domains

3,057 3,057

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The number of domains your backlinks are coming from.

Backlink Quality

Upgrade to get detailed insights into the quality and source of your backlinks, including: