APH

Responsive White Labels

Established in 1980, APH (Airport Parking and Hotels) is a family-owned and operated business specialising in providing airport parking and airport hotels to UK travellers. In addition to their own car parks at Gatwick, Manchester and Birmingham airports, they also provide airport parking at all other major UK airports as well as Southampton and Dover Ports. Today, APH also offers a wide range of airport hotels and lounges as well as other travel extras such as travel insurance, car hire, holiday transfers, travel cash and attraction tickets.

The Opportunity

APH already had a white-label platform but the business had ambitious plans and there was concern that it would struggle to support the increase in traffic and partner brands that growth would bring.

Adding new brand partners had to be carried out by skilled developers and the control over product selection per partner was limited. APH needed a new scalable system that would give the marketing and commercial teams tools to create new branded partner sites quickly and could be configured to sell specific inventory per partner.

The Outcome

We had already helped APH bring a sister brand to market with the creation of a new website for www.wooshaiportextras.co.uk. Built on Zolv’s Web Travel Platform (WTP), the Woosh project was delivered on APH’s existing Chauntry reservation system. Cajoling the well-known parking platform into supporting not only parking, but also airport hotel beds and hotel-parking packages was not going to be easy, but with some creative coding we did just that! So the foundations had already been laid for the white-label project ?but it still had to scale to over 1000 websites! With only a small team at APH running everything, it was important that product and content could be managed centrally across Woosh and all the partner sites.

The Outcome

We had already helped APH bring a sister brand to market with the creation of a new website for www.wooshaiportextras.co.uk. Built on Zolv’s Web Travel Platform (WTP), the Woosh project was delivered on APH’s existing Chauntry reservation system. Cajoling the well-known parking platform into supporting not only parking, but also airport hotel beds and hotel-parking packages was not going to be easy, but with some creative coding, we did just that! So, the foundations had already been laid for the white-label project but it still had to scale to over 1000 websites! With only a small team at APH running everything, it was important that product and content could be managed centrally across Woosh and all the partner sites.

With WTP in place, we had this covered, and with the development of some custom WTP plugins, non-technical teams were able to;

Create new sites within 2 hours

Register bespoke URLs

Setup Special Offers globally, per product or individually on any white-label

In deploying the final solution to Amazon's cloud platform, we implemented an affordable, scalable hosting solution that provides additional servers in response to increased traffic volumes, ensuring all websites are always up and always responsive.

"I felt a combination of Zolv's WTP product and their project methodology has given APH a big step up in realising our on-line sales roadmap"