Category: 💹 Marketing

Even though a school is doing all right, only a small proportion of individuals in a community might hear about all this. Slowly, teachers and administrators come to accept that schools, too, need marketing and public interactions.

Even though it is essential to resist the concept of some sort of marketing campaign, this is still an abstraction and a product of much misunderstanding. The top ten easy steps will help you have the marketing campaigns of your school to Increase Admissions :

1. Create a Positive First Impression. What do guests see the first time they walk via your school campus? Seeing clean grounds, discovering enough signboards to make their way around the school, or finding helpful front office personnel? When people call for investigations, what kind of text do they notice, or are they getting the prompt, respectful help that they expect to get?

2. Help parents make Decisions about Education. Review which processes you see in the area to create positive relationships with family who decide where else to send their kids to school. Is there still a way to make that process better?

3. Collaborate with other Schools. Think of ways you can work with the other students to enhance events in your community. You might be able to work together to sent exciting articles to the local paper. You might write articles about breakthroughs in proper society, the significance of early learning computer programming, or even the importance of completing school in a knowledge-intensive era.

4. Publicise Your Star Students. A few schools have students who do extraordinarily well in academics, sports, and art. This will encourage people in the area to start thinking about sending their kids to your school whilst mentioning the others in school publications and at local community activities. Star students do look excellent at a school.

5. Befriend the media. Because your local paper is likely looking for better stories, you might be able to keep them up to date on school functions, inter-school athletics, new staff, and excellent strength. Tip a newspaper authors a week or two early on happenings so they can have sent a journalist to cover it.

6. Digital Marketing (Google & Facebook). Parents would be researching each school website and online reputation before considering sending one child to it.

As this deadly pandemic, Coronavirus seems to be not leaving us any time soon, making its way across the globe; the whole planet is on high-alert. All the world’s biggest mighties seem so helpless and scrambling to deal with this novel Covd19.

This crisis makes us choose from our priorities, which is either economy or human safety. Of course, without any second thought, all the countries have responded similarly, choosing human lives and safety as their topmost priority. This led many governments to encourage the public to avoid large gatherings and try putting a cease to contagion.

The latest article in the New York Times said that a critical concern is; as the virus persists in marching upon many dead bodies across Europe and the US, consumers will stay home.

But, the point in question is, till when? How long can we put businesses aside and keep that “We’re Closed” board hanging? There comes a time when we all will be out of cash and need to mint some money to keep the human lives going.

So, if the virus is rigid enough not to go anywhere this easy, we have to embrace this situation and adapt to the changes it brings. It is high time businesses and marketers keep attentive eyes on the ever-evolving circumstances and resume their business operations accordingly for the foreseeable future.

We already notice a behavioral transformation, with people shunning not only work, but eateries, bricks and mortar stores, and other public spots where they might spend money. With potential buyers choosing to stay at home, online digital marketing may become any brand’s best defense against Coronavirus.

How Should Marketers Respond?

With inestimable loss due to sudden lockdown and order cancellations at a massive level, companies are cutting huge costs. This makes room for digital marketing to take over traditional ones. It is because digital marketing is what seems to be the need of time; in terms of both affordability for companies and the right way to reach out to the potential audience.

With little to no people traveling and hitting roads, billboards, and other types of off-screen advertisements will go in vain. As a response, brands can consider reducing any future pop-ups, events, or off-line ads. It is because of the obvious reasons that most people won’t be able to see it, since they all are inside their homes, and on the phone, probably using social media.

Thus, social media and digital platforms are what marketers should most focus on. Brands should redo their marketing budgets and invest ‘in-person’ marketing dollars into digital marketing strategies.

Get the Most out of Your Digital Marketing Efforts

Considering all that’s happened and will happen, your business must be quick to adapt and surmount any barriers. If you can reallocate your marketing budget, consider doing it in such a way that gets you ahead of your competitors. You can have this edge by implementing more and more digital tactics such as online webinars, going live or posting recorded video content, and written content that depicts your audience’s needs.

At the end of the day, any amount of time consumed in strategizing and optimizing your digital marketing scheme will be fruitful. The overall outcome you are to harvest will far outlast the deadly virus.

Without adequate marketing, eCommerce business websites can’t drive enough visitors to their websites. Therefore, the only way to drive a flood of visitors to your website at the time of launching your eCommerce website is to start a successful marketing campaign. To start a successful marketing campaign means that you should conduct enough research before launching your marketing campaign. After launching a successful marketing campaign, you should have full control over your marketing campaign. Here, we will discuss some essential tips to launch a successful marketing campaign for your eCommerce business.

Optimize The Ecommerce Funnel:

The eCommerce marketing funnel is divided into three parts. These three parts are top, middle and bottom. Top strategy of the funnel eCommerce marketing means that you will have to introduce your brand before the new audiences. While introducing your brand before the new audiences, you should leave a fantastic first impression on the minds of the targeted audience. Middle strategy of the funnel eCommerce marketing means that you will have to groom your followers. For this reason, you can use lots of strategies. Some essential strategies to groom your followers are email marketing, PPC and SEO etc. These strategies are helpful to you to make the final purchasing decision. At last, there comes bottom of the eCommerce marketing strategy. In this strategy, you will have to convert your fans into the customers. As a result, you will have to focus on the personalized experience of the visitors.

E-Commerce Marketing Decisions:

According to experts, if you want to maximize your yearly revenue, you should try to promote your products at least for one week in a month. You should try to prepare this schedule in advance. In this schedule, you should mention all the promotions of your business. By following this schedule, you should also try to make some changings in your website and marketing channels. Moreover, you can also promote your products on your website. The best way to promote your products on your business website is to add banner and slider images. Some essential ideas to promote your products are 20% off over order of $100, 10% off over order of $50 and much more. You should also provide some specific discount offers to the customers at some specific days like Cyber Monday, Valentine Day and Black Friday etc. While making these eCommerce marketing strategies, you can also boost up your revenue by using some essential marketing strategies like SEO, PPC and social media.

Social Media eCommerce Marketing Strategies:

More than 84% of shoppers in the US are asking that the social media presence of your eCommerce business is vital. In the first step, we have discussed the organic social media posts but along with organic social media posts, we can’t deny the importance of the paid social media marketing. As we know that Facebook is the largest social media platform. Therefore, for advertising, we can use Facebook. First of all, we can advertise our business by using Facebook prospecting ads. More than 30% of your fans can’t see organic posts of your business website. If you run prospecting ads on Facebook, your posts will be visible to all the fans. Secondly, there come Facebook retargeting ads. These Facebook retargeting ads are helpful to you to recapture the interest of the users. The third type is known as Facebook dynamic product ads. With the help of Facebook Dynamic Product ads, you can get the extra push to the sales of your products.

Search Engine Optimization for Your Ecommerce Store:

It is a fact that most of the people try to buy the products by searching these products on the search engines. Therefore, search engine optimization is also known as the best strategy to promote your products and services. By using search engine optimization, you can easily rank your products and content for services like coursework writing services on the search engines. The process of SEO optimization starts with keyword research. For this reason, you should try to find out the long tail and high search volume keywords. Some essential tips to optimize the SEO of your eCommerce products are to add rich product descriptions, to add alt tags in the images, to add keywords in the headers and alt tags, to add proper descriptions and to properly structure the URL.

Create A Content Strategy:

To promote your products, you will have to share content. The focus of the content should be on specific keywords. Moreover, with the help of content marketing, you should also try to cater your SEO strategy and you should also try to improve the value of your brand. To create a content strategy means that you should focus on the on-page SEO strategy. By doing on-page SEO strategy, you can easily establish your website as a helpful figure for the customers. After creating content, you should also try to share this content on different channels. Its reason is that that when you share this content on different channels, you can drive millions of viewers to your website. While creating a content marketing strategy, you should also try to establish a distributing system for it.

Plan Email Marketing Strategy:

The businessmen have been using email marketing strategy to promote the products for forty years. Its reason is that it is the best strategy to reach specific audiences. With the help of email marketing, you can’t only communicate with the customers but you can also engage with your customers. The main goal of the email marketing strategy is to increase the conversion rate and to provide some sort of value to the customers. You should divide your email marketing plan into two parts. First, you should try to send monthly and weekly newsletters to the customers. These monthly and weekly newsletters will be helpful for an eCommerce website to engage their customers. Secondly, you can run a drip campaign with the help of email marketing. A drip campaign is a series of emails that you will have to send to the customers. The main aim of a drip campaign is to persuade the audience members to purchase the products.

Are you going to hire a construction digital marketing agency for the first time? Or have you just had a bad experience with your previous agency? Not all marketing agencies deliver the same results. It is important that you choose a partner with the right experience, vision and working method. But how can you know this without working together first?

No worries, with this questionnaire you will quickly find out how much cheese the marketer / consultant has eaten for you from SEO, PPC, content, social media, web design and conversion optimization. If they give a good answer to the questions below, you know that you are working with a strong partner!

General

1. HOW ARE YOU GOING TO DISTINGUISH US FROM OUR COMPETITION?

Your digital marketing agency needs to understand what you can give your target audience that they don’t get with your competitors.

2. HOW WILL YOU IMPROVE THE CONVERSION OF MY SITE?

Marketing agencies often explain how to get more traffic to your site, but they ultimately need to increase conversions and sales to recoup and return your investment. This requires insight into user experience but also the will to delve into your target group. Also ask which tools or processes they use to increase conversions. Commonly used tools are: Google Optimize, Optimizely, Hotjar, Unbounce and Instapage.

3. DO YOU HAVE EXPERIENCE WITH COMPANIES IN MY INDUSTRY?

It’s helpful when the agency has experience with other clients in your industry, but it’s not necessarily a deal breaker if they don’t have it. Much more important is the question: what steps will they take to become an expert in your sector?

4. HOW ARE WE GOING TO COMMUNICATE?

Ask who your default contact person (SPOC) is and how often you can contact them. Who will carry out the projects? What is their experience and background? How is documentation exchanged? And most importantly, how are time and budget monitored?

5. HOW WILL YOU REPORT OUR PROGRESS?

Will the agency provide a clear report every month? Is this done via email or on-site presentation?

6. HOW DO YOUR DIFFERENT TEAMS WORK TOGETHER?

Modern agencies let all their departments work together on the most important goals, without working in silos where information is sometimes lost. What is the collaboration between SEO experts and web developers, between content creators and social media marketers? Efficient agencies have efficient workflows that they have established thanks to years of experience.

SEO

7. HOW WILL YOU IMPROVE OUR RANKINGS IN THE SEARCH ENGINES?

Let the online marketing agency talk about their SEO method. Beware of agencies that use black hat techniques (such as buying links) or immediately promise to put your page first for keywords that are actually worthless.

8. DO YOU USE GOOGLE WEBMASTER?

The agency should always follow the official webmaster advice to help Google find, index and rank your site. These guidelines also help your site avoid sanctions.

9. HOW LONG DOES IT TAKE TO SEE RESULTS?

Don’t expect an exact date to see results. This is very unpredictable. However, the agency must be able to provide a high-level time estimate to predict an initial positive impact on your organic traffic. Good SEO campaigns show average results after about 3 – 6 months to a year. However, this depends very much on your competition.

Content marketing

10. CAN YOU SHOW US SOME CONTENT EXAMPLES?

Any online agency that offers content marketing should be able to show examples of their writers’ best work. There are a lot of content creators, but few that really deliver results.

First look at their work and wonder if the quality is good enough for your target group. Do you have a young audience? Then don’t hire copywriters who write tutorials as if they substantiate their thesis. Rather choose someone who writes short, powerful and human texts.

11. HOW WILL YOUR CONTENT EXPERTS DELVE INTO OUR BUSINESS?

You need to know clearly whether the online marketing agency plans to do the right amount of research about your company and industry to create relevant and quality content for your target audience. Beware of agencies that immediately start content without asking the necessary input from you.

12. HOW DO YOU OPTIMIZE CONTENT FOR OUR READERS AND SEARCH ENGINES?

Question behind the collaboration between content creators and SEO specialists. What process do they go through to create user-friendly and converting texts that are also quickly picked up by Google?

13. WHAT TYPES OF CONTENT CAN YOU DELIVER?

Find out if besides blog content, the agency also has experience with infographics, video, animations, email campaigns, eBooks, whitepapers, etc. An effective content strategy contains a mix of different types of content and media.

14. HOW MUCH CONTENT CAN YOU DELIVER PER MONTH?

Do you want to remain top-of-mind with your audience? Then you should regularly post new content. BUT: quality beats quantity. Two interesting and useful articles or videos a week yield better results than five meaningless posts.

So watch out for a digital agency that promises to create tons of content every week. In particular, ask how they will guarantee the quality of that content.

15. ARE YOU GOING TO PUBLISH THE CONTENT YOURSELF ON OUR SITE?

Find out if the agency also publishes new content on your site by default. Depending on your CMS, the agency can charge extra hours to learn to work with this system.

If the agency does not provide publication, you must appoint an internal team member for this.

PPC (paid ads)

16. DO YOU HAVE A GOOGLE PARTNER BADGE?

If the agency has a Google Partner Badge, it means they have Google Ads certified employees, have access to their own Google Agency Team and keep up to date with the latest AdWords innovations.

17. HOW DO YOU REPORT ON PPC RESULTS?

Your online marketing agency must provide clear and transparent reports that show how your paid advertisements perform in terms of traffic, conversion and turnover. The return on investment of your ad spend must always be clear. Therefore ask for a sample report and see if this is clear enough.

18. DO YOU HAVE EXPERIENCE WITH PAID ADVERTISING ON FACEBOOK, INSTAGRAM AND LINKEDIN?

The Google search network is a good medium to reach people who are already actively searching for your products or services. But via social media you also reach that part of your target group that is in the market for your offer without them looking for it. Unfortunately, the organic reach on social media is getting smaller. This gives you no choice but to use paid advertisements. That is why you need a marketing agency with the right experience and know-how in Facebook, Instagram, Linkedin, Twitter and Pinterest advertising.

Social media

19. WHICH SOCIAL CHANNELS SHOULD MY COMPANY TARGET?

Usually you do not have to be present on every social network. It is up to your marketing agency to recommend which specific networks are most relevant to your target group and your goals. Watch out for a marketing agency that suggests using Instagram when your target audience is over 60 in the market for a new hip.

20. HOW DO YOU MANAGE MULTIPLE COMMUNITIES ACROSS THE DIFFERENT PLATFORMS (FACEBOOK, TWITTER, INSTAGRAM, PINTEREST, ETC.)?

Does your company have different brands with different target groups? Is your target group very broad? Then it is best to use multiple social media to reach as many people as possible (with the right content). A good social media team has the right tools and processes to:

keep an overview of all your social media channels and their performance

communicate consistently and appropriately with your target audience across all your social channels to implement a clear strategy for each social media channel

to be alert to your competition and their social media strategy

Frequently used tools are Hootsuite, Buffer, Sproutsocial, Agorapulse, Loomly, etc. Does the agency use one of these tools? Good sign! Don’t they do that? Then let them justify this.

21. HOW ARE YOU GOING TO TRANSLATE OUR BRAND INTO SOCIAL MEDIA CONTENT?

Your digital marketing agency should think about social media strategies relevant to your brand rather than just using tactics that have worked for other customers. Are you a company that rents compressors to industrialists? Then you may not need Instagram stories right away, but rather Youtube video tutorials aimed at buyers and site leaders.

22. HOW DO YOU MEASURE THE ROI OF SOCIAL MEDIA?

Some agencies will report on likes by post, but this is a crappy metric (also known as a vanity metric). It’s nice to have, but it says nothing about the actual ROI of your social media efforts.

That is why an online marketing agency must report on KPIs such as clicks, traffic, conversions and turnover. They have to explain via numbers how content and social media help to grow your business in brand awareness, customer satisfaction and / or turnover.

Your exhibition stand should be interesting and attractive so that it can grab the attention of trade show attendees. The best way to make your exhibition stand alluring is to incorporate different audiovisual effects. You can design colorful graphic displays for your exhibition stand so that you can convey the right information to your potential customers.

Nowadays, colorful graphics are not enough to stand out during the show. You should implement some creative ideas along with attractive exhibition graphics to make your exhibition stand attractive. You can install a larger screen and play your brand videos, install good lighting fixtures, different audio and video effects.

Here, in this article, we are going to discuss various tips and tricks that will help to increase the chances of gaining success.

1. Maintain Good Video Quality

Your video should be attractive and professional as well. Some exhibitors who have tight budget prefer to make product videos at their home without taking the help of professionals. But, you should never do something like this. It could be disastrous and disappoint the trade show attendees. Your potential customers will not prefer to visit your booth. It is imperative to maintain good video quality.

You should maintain good video quality so that you can leave a powerful impact on your targeted customers. It is better to play no video at all unless you have a premium quality of the video to play. You should take help of professionals who are ready to offer audio visual services.

2. Be Mindful Of Music Volume

Music can easily attract trade show attendees, even those who are standing away. But, you should keep in mind that the volume of the music should be controlled. Make sure that you don’t blast the trade show attendees with high volume.

We recommend you that do not turn up the level of volume. High volume music can make people uncomfortable and scared as well. The level of music should be pleasant to listen and it should not be overpowering at all.

3. Avoid Too Bright Colors

For eye-catching graphic display, you should always choose optimum colors. The colors that are too intense or too bright do not form a good choice for your graphic display. It is imperative to choose those colors that are capable to create good effects.

If you want to create a maximum visual effect with your exhibition graphic design, then you should choose the right level of lighting as well. You can create good effects by installing good lighting fixtures for optimum graphic display.

4. Install Spotlight To Display Your Products

You should install spotlight fixtures so that you can display your products efficiently. The product display plays an imperative role in achieving success. Therefore, it is recommended to make your products as visible as possible.

If you have a large size product that is placed on the floor, then install a pendant light to highlight the product. On the other hand, if you have small size products that are placed on the shelves, then you can install strips lights to make them visible.

5. Use Audio as Supplement Method

You can convey your message through audio, but you should consider it as a supplemental method to deliver your message. You should integrate both and audio and visual effects to leave a good impression on your customers. In addition to this, your staff members should know how to talk with the booth attendees. The way your booth members talk with your targeted customers affects the conversion rate.

6. Share Event Videos On Social Media

You should create interesting videos of your booth visitors and upload them on different social media accounts. Also, you should capture beautiful images of trade booth visitors to upload them on your Facebook account, Instagram, and Twitter as well. This will help to bring more people to your exhibition stand.

7. Install Separate Audio and Video Stations

If you want to create an immersive experience of your booth visitors, then you should consider the installation of individual audio and video stations. You should incorporate a set of headphones with your tablet or iPad.

The earphones help your booth visitor’s listen carefully. This is the best way to create an immersive experience of your potential customers. To install individual audio and video station, you should hire audio visual services for Exhibitions.

8. Install Outdoor Booths Lights

Outdoor space of your exhibition stand should be welcoming, therefore, you should install good lighting fixtures. Usually, exhibitors who are participating in outdoor trade show skip lighting fixtures. But, there are some corners of your booth that are shrouded in shadow. Therefore, no matter whether your trade show venue is indoor or outdoor, you should not skip the installation of lighting fixtures.