My spotlight today is on Kellogg's Product 19 Cereal — toasted corn, oats, wheat and rice. It contains only 12 vitamins and minerals, so why is it called Product 19? Back in 1967, Kellogg's was developing a product to compete with the General Mills cereal Total and couldn't come up with a clever name. The final product happened to be the 19th they had worked on, so they called it Product 19.