Mobile advertising is one of the most if not THE most effective way to drive app downloads. Yet, too many advertisers are plagued by mobile ad fraud. They are over-spending on mobile advertising and placing poor bets because they lack insights around their spend.

Part 1 – The importance of Mobile

Importance of mobile apps in their broader portfolio of digital or mobile experiences

Impact of mobile ad fraud on their investments

Steps they can take to ensure their advertising dollars are well spent to drive intended outcomes such as app downloads