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See also link today re leweb – but Obama's people really know how to create and manage social media content. Creating a tumblr blog to stream the content – http://www.pic2009.org/blog/entry/tumblr/ – as well as initiatives to capture images and create a on-line photo album. Absolutely spot on.

Something fun to do today – track social media comment on the Inauguration – and also check out on of the better social media content search / aggregation tools in IceRocket (thanks to Steve Rubel's daily links for the head-ups on this one)

You may or may not be interested in watching some of these. The main reason I bring it to your attention is as an example of what you need to do with content – i.e. think about the opportunities to create and exploit potential content assets – and do this on the principle of getting the maximum amount out, rather than releasing edited packages. As Clay Shirky has said the process in social media is publish then filter, not filter then publish (as with traditional mas media). And let 'the crowd', through tagging and recommendation processes, do the filtering for you