Deliveroo - Media Relations

Overview

Deliveroo expands its service to the Kowloon area and launches its Android version.

Strategy

Deliveroo has a steady growth ever since launching in Hong Kong. Our objective is to introduce the premium food delivery app to the local audience and therefore our PR is to mainly target Chinese media in order to reach our target audience. Deliveroo has also acquired exclusive partnership with Maxim's Group, Maximal Concepts and Swire, etc. Our KOL strategy is to collaborate with popular food and lifestyle KOLs in order to magnify the online exposure not only for Deliveroo but also their strategic partners.

Results

• PR value is over HK$2.5m.
• Successfully acquired great amount of in-person interview opportunity for the General Manager of Deliveroo Hong Kong.
• Successfully reached local target audience and increased download rate.