The Gap Gets Backlash For Logo MakeoverClothing company Gap Inc. changed its logo earlier this week. Gone are the white capital letters in a blue square. It now has black letters with a small blue box behind the "P." Ad Age compared it to a child's artwork, and the retailer says it's open to redesign ideas.

"We chose this design as it's more contemporary and current," Hansen wrote. "It honors our heritage through the blue box while still taking it forward.

"Now, given the passionate outpouring from customers that followed, we've decided to engage in the dialogue, take their feedback on board and work together as we move ahead and evolve to the next phase of Gap."