By looking at the recent 12% growth in online stores, it will be wrong to assume that Amazon is losing its attraction among customers. If the company wanted to show much higher growth rate, it would have done so. It looks like that the management is finding an ideal point of growth in online sales which will give better margins and also continue to increase the value proposition of Prime membership. The massive increase in shipping and fulfillment costs has often been quoted as the biggest headwind for the company. Many bears have also pointed to http