People, especially women, have been using makeup forever. Berry stains on the lips to elaborate tribal tattoos to Avon.

She's come undone
She didn't know what she was headed for
And when I found what she was headed for
It was too late

Canadian Mimi Choi, trained for and worked at a preschool for a couple years but was unhappy, so she quit.
While figuring out what to do next she was playing with her make makeup brushes and realized how much she enjoyed it.
The logical thing to do was sign up for beauty collage, which helped her polish her skills.

Then one Halloween she decided to do something really crazy.
Everyone loved it, the internet approved, so reaffirmed she’s been pushing the envelope ever since.

You approach an obviously beautiful woman from behind and tap her gently on the shoulder: "Excuse me, miss."
And any one of the apparitions above send you into cardiac arrest.
Except the bottom left one. That heart attack follows a generalized lower body voiding.
Actually, I think she is great and should get together with Stephen King for an illustrated book.
She could really kill if she discovers Gabor Patches.