It doesn't have to be this way. In January, Bloomberg reported that HBO and Apple were working on adding the HBO GO iOS app to Apple TV, which would allow for bookmarking and seriously challenge Netflix, says Tim Beyers of Motley Fool Rule Breakers and Motley Fool Supernova in the following interview with The Motley Fool's Erin Miller.

This sort of arrangement is central to Apple's TV strategy: enable the widest arrangement of content anywhere via iTunes and aggregated services, and then sell a ton of devices to users who want access. Tim says to expect it to pay off.

Please watch this short video to get his full take, and then leave a comment to let us know whether you'd buy, sell, or short Apple stock now and why.

Author

Tim Beyers first began writing for the Fool in 2003. Today, he's an analyst for Motley Fool Rule Breakers and Motley Fool Supernova. At Fool.com, he covers disruptive ideas in technology and entertainment, though you'll most often find him writing and talking about the business of comics. Find him online at timbeyers.me or send email to tbeyers@fool.com. For more insights, follow Tim on Google+ and Twitter.