The sponsorship also includes brand exposure within the 12 rinks, plus television and online advertising. Additionally, Polaris will execute a campaign later in the season to build awareness of the partnership and give fans a chance to win the all-new Polaris Indy Voyager Rec Utility snowmobile.

"Polaris is excited to support Quebec's unique and diverse culture. This isn't just about hockey, but rather connecting to the pastimes and passions that makes winter the very best season in these communities." said Andy Kroll, marketing manager for Polaris Snowmobiles. "Quebec features some of the best hockey talent and best snowmobiling environments on the planet. It's an easy connection for us -- and hopefully a positive connection for fans."