The national carrier yesterday unveiled the interiors for its new Boeing 777-300 aircraft, which includes the Skycouch, the first economy seating that allows the traveller to lie flat, or a couple to curl up… The arm rests between the three seats of the Skycouch fully retract and flaps come up to meet the seats in front to create a platform … The new economy seats come with small added comforts, such as a pillow that fits over the winged head rest, a port for your iPod, and a larger entertainment monitor.

I’m a big Kindle fan. But here is the rub. I hope that unlike Windows, my iTouch, my Dell XPS One … Unlike the thinking here… I hope that Amazon does absolutely nothing to the Kindle.

Its pure simplicity and lack of add-ons, apps or other geek bling enables us to embrace the simplicity of reading a great book, uninterrupted. And that is what is to love about it. The minimum of features delivering the maximum pleasure.

Ok – there are a couple of things… hire a great designer and make it prettier… get better Nav buttons… improve the speed of page transitions… do give us page numbers… But these are all basic things.