Cloud has of late been marketed heavily as the panacea to every potential business problem. Lured by the ease-of-use and agility moving to the cloud brings in the business processes, SMBs are very eager to buy cloud services. This creates an enormous opportunity for service providers in the market, and they try to exploit it very aggressively. Only, it’s not as easy as it seems. Most SMBs find cutting through the fog and hype surrounding the cloud very difficult and struggle to get to grips with the new concept. They’re intrigued by the cloud, but also confused and wary of it. Moving to the cloud involves a very large, expensive and difficult set of problems, and SMBs simply don’t have the skill, resources and most importantly, time to understand every nuance and permutat...

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