There has been a lot of recent talk about the business of SEO and the implications of measuring or attempting to measure ROI from SEO.
So I thought it may be helpful to provide a quick process for spot checking keyword performance as it directly relates to search traffic. In this post I am going to go over a simple procedure for analyzing organic traffic performance versus organic traffic potential. Continue Reading

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Really simple yet effective way of exploring the current performance of keywords bringing traffic to a website. The article has some errors with regards to references columns and the likes, where it says c2/b2 for example, but I've notified the author.