The journey to green success: SINGAPORE - Every start-up has its twists and turns on the road to success, and th...

SINGAPORE - Every start-up has its twists and turns on the road to success, and this is certainly the case for GreenPost, a Singapore start-up that aims to get people to aggregate their bills online. With some critical lessons learned, Mr Harveen Narulla, GreenPost's director for strategy, believes that the company's way forward is now much clearer. Green billing "The need for an electronic bill aggregator is quite clear," says Mr Narulla. "While paper-based billing works, it is far from optimal and represents a significant cost for billers," he explains. And e-bills currently offered by individual billers also leave much to be desired, he adds. "Customers have to access individual vendor websites, each with their own password, navigation and payment method, which is far from ideal." GreenPost aims to offer an integrated solution to these issues by being a one-stop place f...