PREMIUM

FAQ

We compiled and answered the questions we receive most.

Q: I don't have an Google Ads account. What is it and why do I need one?

Google Ads is the gateway to appear on Google. It allows you to add your payment information, and to setup marketing campaigns that will bring traffic to your business. You can choose what keywords you pay for. Instaon can do this job for you, as we are specialized in doing this automatically for your business, and in optimizing the price you pay per click.

Q: You offer free campaign management but when I create an account I have to choose a budget. So is it free or not?

We can understand your confusion. Our service of creating and optimizing your ads is free but you still have to pay Google for the clicks you want to buy. We offer a free agency service, but you still have to decide your advertising budget. Google Ads is a PPC (Pay Per Click) advertising method, which means your ads will appear on relevant searches, and you only pay if people visit your business. Traditionnal agencies charge people an extra fee to offer the service of setting up your ads.

Q: I already have an Google Ads account. Will I have to create a new one?

No. When you create an Instaon account, we will ask you to get access to your Google Ads account in order to be able to create and improve your campaigns.

Q: Do you have access to my credit card information if I link an Google Ads account?

Your credit card details are hidden to us. We work closely with Google Ads to optimize ads and they only give us access to campaign parameters, not to billing information.

Q: Can Instaon create ads in any language and for any country?

Any country in which Google Search is present, is also supported by Instaon. For the moment our system can create and optimize ads in English, French, Dutch or Italian.

Q: Your free plan is very interesting, and offers the same service as costly agencies. Where's the catch?

There is no catch. We spent years working in digital marketing before becoming automation experts, and we know the importance of good marketing to grow a business. We are proud to help small and medium businesses for free. When a business grows and needs advanced features or custom solutions, our paid plans are a logical next step. This is a win-win situation.

Q: What are the biggest differences between the different plans?

The free plan offers all what a smal business needs to advertise on Google: smart keywords selection and optimized ads. The paid plans are interesting for bigger companies, as they offer more features and quick support for custom solutions.

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