Sooo many people want to work at home, and they immediately start searching for “business ideas” or “consulting ideas” they can do.

One of the highest paid and easiest (in terms of equipment needed) services you can do is copywriting.

Essentially you type out words on a laptop from anywhere in the world….and people pay money for it (often A LOT of money since you’re helping improve conversion rates of businesses….which obviously makes them a lot of money). A single sales letter can bring in $10,000+ for a high-in-demand copywriter.

Another Awesome post Neville! i’ll go print them out today, i have a bunch of swipe files of Gary Halbert’s ads and sales letters on my google docs and hand wrote them out on paper for 21 days while reading Scientific Advertising by Claude Hopkins 7 times. all documented on my blog. thanks for the recommendations Neville!

Great post! I have studied copy writing off an on for over 20 years now – Dan Kennedy, Jay Abraham, etc. and I really enjoyed your post. I had heard of Gary Halbert but had not read much of his writings. Upon your recommendation, I read all of the Boron letters. They were not what I expected but I really enjoyed reading them. I loved the fact that he was passing on his wisdom and life’s knowledge to his teenage son. You are so right about these letters. They are a gold mine of marketing and business wisdom. I am going to go back and re-read them again with a highlighter. I already found some immediate applications in my business. Have you read the secret Mr. X book about Jay Abraham and his marketing wisdom? It is a marketer’s dream textbook/bible. Keep up the great work Neville. I have read most of your blog posts and I am extremely impressed. You are also a great public speaker. Cheers!

Hey Neville, first of I’ve watched every video of you and noah at least 5 times each, you guys are everything I aspire to be – serial entrepreneurs who have a zest for life and fun while creating things people really value. I just printed the Boron letters soak them up as best I can. I’m trying to cut my book spending down so Im going to hold off on buying sugarman’s book but I have the free pdfs of Breakthrough advertising, Scientific Advertising, Jay Abrahams Stealth marketing and a few other ebooks. Can I get away with reading one of these instead or should I purchase Sugarman’s book? Also I have been a wantrepreneur for 2 years now I’m hoping I can finally graduate to entrepreneur after studying up on this. Any help is appreciated I follow your advice like pastors follow the bible

I’ve been in reactive mode for nearly the past two years just hoarding every book blog and video I could find that ranges on a numbers of topics from personal development, to psychology, finance, and now copywriting. By far copywriting seems to be the most useful skill I could ever begin fostering.

My problem is ideas. In the Boron Letters Gary advises his son to become a student of markets and learn what others are buying. He tells his son to go through the SRDS for ideas and comes up with some ideas on the fly for and info product for real estate investment. This just seems too easy.

I don’t know what I can do proactively to be a student of a market, listening to what problems they have and coming up with solutions that way. Noah advised go on craigslist and amazon for ideas which I’m doing but nothing has come of it yet. I don’t mean to rant, I just feel like I’m in a rut and not making any real progress towards a business when you and Noah talk about all these little things you started in college. Maybe all this stress is limiting my awareness to opportunity and creativity to come up with solutions to problems.

I advertise my own detailing service on craigslist from time to time so I can’t honestly say I’m plowing through the ads on there looking for the quick bucks. I want to build web apps. If your saying I can find ideas for web apps on craigslist then I’ll milk it for all it’s worth. I want to create a product so i don’t have to go give my time to some gig. Products are more scalable obviously. Is there a way to eliminate the guess work in finding what people are having issues with that I can create a product to help with (be it software or an info product; as long as its solving the problem). Steve Blank says to go talk to your customer (im currently emailing home integration businesses) which is probably the best advice I’ve heard but neglected to act on with as much gusto as I’d like.

Idk, I’m sorry for rambling on. I’ve sunk so much time into learning I haven’t done anything proactive to find a need, something unique. I just paid $1800 for a membership to The Foundation so I’m hoping that lights a hot enough fire underneath my ass to get me moving.

Having read some stuff from Kennedy and of course having gone through your Kopy Kourse, going through the Boron letters is amazing! I get to see how one of the legendary masters constructs a letter that is effortless to read and gets you convinced to take action after reading it!

Here’s a tip. I was able to print them off, duplex, on my printer. Took the print outs to Staples and was able to get them spiral bound with a clear front cover and black backcover for only $5. It is literally like a book now.

I can hardly wait to get started on the Sugarman book! Great advice Neville!

I’m only half way through my first reading of the Boron Letters and I’ve scribbled on most of the pages. Best “Newbie Advice” I’ve seen.

But… I don’t recommend anyone read these letters before they go to bed.

I’ve just read half. And it is time for my bed now. But I’m writing Neville this “thank you” comment. And I have some other ideas I need to jot down based on the Boron Letters. So I can’t go to bed yet.

I took your advice and printed off all 25 chapters of The Boron Letters and copied out each one (by hand) for an hour a day.

The letters have taught me so much, but the two things that stand out are: 1) To simplify my writing and 2) Find a market first before you even begin thinking about a product.

My question Nev, is related to finding the market before the product. In The Boron Letters Halbert recommends going through the SRDS book to find mailing list. Do you know of any other ways to find and research hot markets?