Kolin Erb provides us with some very cool clippings from the paper
way back when, $1.66? I wish......

This Spiderman is a later version with corrected arms, Hulk is a converted Comic Action Hero.

Here
is the Mego Marvel line up, Cap , The early version of Spider-man
(note the arms are comic action hero arms) and Green Goblin

Aquaman,
Captain America and Wonder Woman are part of the 1980 wave of figures that were completely resculpted for the line.

Zod,
Jor El and Lex Luthor were released only in the first wave and
were poor sellers. This probably due in part to their poor sculpts and the fact that children didn't recognize their costumes. The Red Cards also didn't feature their names

Pocket
Heroes even got knock offs! These recent discoveries from Argentina
show that the Pocket Super Heroes were popular around the world.
For more Mego Knock offs check out Knocked
off Mego