The Constant Oversell

“I have chosen the way of truth; I have set your ordinances before me.” (Ps. 119:30)

“I beseech you, therefore, you who are members of Christian churches, if you have but little time, do not expend it in reading ephemeral books, but take your Bible and read it constantly; and I promise you one thing, that if you are already Christians, the more you read the Bible the more you will love it. You may find it hard, perhaps, at present, to read a short passage and meditate upon it all day; but as you proceed you will see such depths unfathomable, such heights beyond your ken; and you will discover such unutterable sweetness in this precious honey-comb dropping with drops of honey, that you will say, ‘I must have more of it,’ and your spirit will always cry, ‘Give, give;’ nor will it be content until you can have God’s statutes upon your mind daily, to be your songs in the house of your pilgrimage.” (Charles Spurgeon)

The Constant Oversell

We have become somewhat immune to things being oversold. We have come to expect that outlandish promises will be made to attract our attention toward certain brands and products over competitors. When we feel we are being “sold” something, we inevitably feel skeptical that the claims being made are genuine.

Due to the inherrant overselling that’s requisite for consumers to compete in a materialistic world, there are very few promises, guarantees, and warranties that we expect to be precisely as they’re sold. In fact, due to this phenomenon, promoters of goods and services are in a constant state of pushing the boundaries of promotion. We are simply more immune to dishonesty in the realm of consumerism and marketing than anywhere else.

However this is not universally true. There are still some things that perform and deliver just as we expect them too, and there are even some things that do exceedingly more than what we can hope, think, or even imagine. For such realities we must of course look beyond this world’s goods to that which God alone can give.

“Every good and perfect gift is from above, coming down from the Father of lights, who does not change like shifting shadows.” (Jas. 1:17)

The bible is that which can never be oversold.

The more you invest the more your desire will grow. The Psalmist wrote (Ps. 119:20) “I am continually overcome with longing for your judgments.”