"We share the frustration (with
customers driving to other airports)," said Executive Director Richard Tucker. "I
haven't talked to anybody who wants to drive to Birmingham or Nashville. The
dominant reason is because of price. We wish we had the ability to control
that."

Under the current rules, ticket
prices are set by the airlines, but federal regulations still dictate what the
airlines can charge. That's why the Huntsville Airport Authority is asking for
help from the community.

The airport officials started an online petition Monday asking regulators to allow small and mid-sized airports
to negotiate prices, and they want your support.

Admittedly, nothing has been
more effective at bringing down prices at the airport than the competition of
low-cost airlines. Huntsville had dropped down to eighth on the list of
most-expensive airlines when it had low-fare provider AirTran, but Southwest
Airlines merged with AirTran last year and pulled out of Huntsville.

It took years to get AirTran to
Huntsville, and it could take years to get another low-fare airline. That's why
the Airport Authority is pushing for the right to negotiate prices, convinced
that it's the best chance to bring down airfares.

Meantime, Tucker said customers
seeking cheaper flights out of Huntsville can do three things: book early; be
flexible on the departure date; and check out the Huntsville Hot Ticket
program, a free service where a live person will help you find the cheapest fare
for your flight. Reach the service by calling 256-258-1944 or by going to www.huntsvillehotticket.com.

Airport officials are more than happy to plead their own case. To schedule an interview or
speaking appointment, contact the marketing department at 256-258-1977.

Many cities would love to have
their own airport. What we have in Huntsville is a conveniently located, professional,
high-quality airport with extended-stay parking, new baggage claim facilities
and excellent customer service.

In support of our local
airport, The Times editorial board
encourages you to sign the petition.

Updated to repair links to the online petition.

Community News Director Anthony Cook for The Huntsville Times editorial board. Reach him at 256-532-4340 or acook@al.com. Follow him on Twitter: @AnthonyCook.