In this video taken at IRCE 2014, Marketlive Founder, Chairman and CEO Ken Burke talks with Multichannel Merchant Managing Editor Tim Parry about the history of ecommerce, and what the ecommerce future holds for retailers.

For retailers and card providers, there are several important issues to consider regarding "chip & PIN" EMV technology ahead of the October 2015 deadline. By taking steps now to improve online security, retailers and card providers can ensure that online customer data is protected and avoid dangerous fraudsters and hackers that can potentially ruin brand loyalty and sales down the road.