What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds by Rex Briggs and Greg Stuart

Policymaking for Citizen Behavior Change: A Social Marketing Approach by Nancy R. Lee

Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing by Doug McKenzie-Mohr

We may be biased, but we believe this is an incredible selection of books. If you think so too and are interested in purchasing any of them, we recommend checking out your local bookstore for their availability! Within the Seattle area, they are almost all available at many of our shops.

Of course that's not always the case, and for accessibility's sake, all of these books are also available online.