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Saturday, 16 September 2006

Changing Its Tune

Richard Siklos writes:

... the prospects of radio companies have dimmed
significantly since the late 1990’s, when broadcast barons were
tripping over themselves to buy more stations. Radio revenue growth has
stagnated and the number of listeners is dropping. The amount of time
people tune into radio over the course of a week has fallen by 14
percent over the last decade, according to Arbitron ratings. ¶ Over
the last three years, the stocks of the five largest publicly traded
radio companies are down between 30 percent and 60 percent as investors
wonder when the industry will bottom out. ...