I'll be blogging my thoughts on the review soon. In summary, I think there are some interesting insights for fundraisers to consider. However, the research uncovers that relationship fundraising means different things to different people and it fails to offer a definition that we can all use (not that this was an aim of the review). This means that the sector may continue to confuse what is meant by the term. Last year I predicted 2015 would be the year relationship fundraising comes of age - it seems like I was a year early! With this review and the newly-established Commission on Donor Experience relationship fundraising is going to be a hot topic in 2016. You can read an interview with Richard Spencer, the commission's director at the Fundraiser website.

I'll be blogging my thoughts on the review soon. In summary, I think there are some interesting insights for fundraisers to consider. However, the research uncovers that relationship fundraising means different things to different people and it fails to offer a definition that we can all use (not that this was an aim of the review). This means that the sector may continue to confuse what is meant by the term. Last year I predicted 2015 would be the year relationship fundraising comes of age - it seems like I was a year early! With this review and the newly-established Commission on Donor Experience relationship fundraising is going to be a hot topic in 2016. You can read an interview with Richard Spencer, the commission's director at the Fundraiser website.

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