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Eudon Choi

Eudon is a Korean designer who lives and works in London. Originally trained in Seoul, Eudon attended the Royal College of Art to complete his MA in Womenswear, his final collection being sold to Dover Street Market. He has worked as senior designer for brands including All Saints and Twenty 8 Twelve before leaving in 2009 to launch his own label. This previous experience with both women’s and menswear enables Eudon to harness the best of both, utilising masculine cuts to dress the female form. The Eudon Choi look is understated, modern and meticulously constructed.

Founded in the 1950s by Gaby Aghion the Chloé collection is where boyish elegance meets romantic femininity. Expect girlish silhouettes, mannish tailoring and modern bohemian fringed detailing. This black and white high-neck ruffle blouse is crafted from a silk-cotton blend and features a high standing ... Founded in the 1950s by Gaby Aghion the Read More

The modern Marni is known for its rich textures and prints, chunky and crisp lines, all imbued with a sense of intellect as well as luxury. The brand's most recent show in Milan was a neat demonstration. Blue flax cotton flared loose sweatshirt from Marni featuring panelled 3/4 sleeves and ... The modern Marni is known for its rich Read More