As Procter & Gamble’s Chief Brand Officer, Marc Pritchard is one of the most important decision-makers for the world’s largest advertiser. That being said, what would you guess is P&G’s top marketing priority for next year? An emerging technology like artificial...

As Procter & Gamble’s Chief Brand Officer, Marc Pritchard is one of the most important decision-makers for the world’s largest advertiser. That being said, what would you guess is P&G’s top marketing priority for next year? An emerging technology like artificial intelligence or blockchain seem like plausible answers, or maybe it’s good, old-fashioned creativity.