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Bombay Sapphire 4D show in London

3D projections shows are no longer a novelty. But even if the idea isn’t new anymore, the quality of the executions and the creative twist can still surprise us. The show organized in London by Bombay Sapphire is a great example of this. Two days ago they illuminated with 3D projections (4D because of the sounds) the Battersea Power Station. If you watch the video, you will see the effect is pretty amazing.

Too me, however, the project appears even more interesting since the animations have been inspired by an online competition called “Project Your Imagination” launched via Facebook. Last December the famous gin brand asked fans from all the world to share their imagination by submitting ideas including drawings and poems, to be used as the inspiration for the Bombay Sapphire 4D show.

Last but not least, Bombay Sapphire invited friends from around the world to attend the event from a luxurious vessel on the Thames, enjoying the show while enjoying Bombay Sapphire cocktails.