If you use WordPress, there&amp;#x2019;s a plugin. If not, but you use Feedburner, you can just turn on the &amp;#x2018;Pingshot&amp;#x2019; option. Or you can install it yourself, if that makes you feel special.\n

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Make sure that each section of your post fits in an average browser window, though. If you look at this one you&amp;#x2019;ll see that each of the numbered items at least comes close to a decent fit. I&amp;#x2019;ve tested, and breaking up a page this way can boost time-on-page by 40%+.\n

Easiest way to do that is with a great image. And not just an image - you need to do something with it. Don&amp;#x2019;t rely on stock photography to make a Stumbler pause.\n

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Plugins for WordPress.\n

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You also need to resize images in a photo editor, not using the height and width attribute.\n\nI see many cases where an image that&amp;#x2019;s 300 x 300 pixels (dots) on a page is actually a 600 x 600 pixel image that&amp;#x2019;s been scaled in the HTML itself.\n\nYour content management system probably lets you scale images by a % or specific dimensions when you insert them into your articles. But most of those systems don&amp;#x2019;t actually resize the image - they don&amp;#x2019;t take the original file, smush it down, and then save that as a new, smaller file. Instead, they wedge the original file into a smaller space by using some code: The height and width attributes of the IMG element. I won&amp;#x2019;t nerd out about it - you can look that up if you need to.\n\nWhen that happens, the page still delivers the humungous image file. Visiting browsers and search engines have to take the time to download an image that&amp;#x2019;s larger than necessary in both dimensions and file size. \n\nAnd, visiting search engines can&amp;#x2019;t properly classify the image. Google and other engines classify images by dimension. If you scale your images in the HTML code, you&amp;#x2019;re forcing the search engines to take an extra step. Why do that? Don&amp;#x2019;t!\n

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First, if you are responsible for formatting your images, compress them! Look at this image.\n

Then look at this one. It&amp;#x2019;s 18 kb. Almost 1/4 the size. It&amp;#x2019;ll load faster, which means more people will use it (because they don&amp;#x2019;t have to wait). It also means search engines are more likely to index the image.\n\nThis isn&amp;#x2019;t really part of fully descriptive or properly classified, but it aids in both. Slow loading images don&amp;#x2019;t perform as well in the rankings, and they sure don&amp;#x2019;t get as much love from your readers.\n