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Coming from a GameInformer interview with Sega of America CEO Tom Kalinske...
"I think there is some natural up and down for any character. We've certainly seen it with the Marvel characters over the years. We've seen it with Barbie. We've seen it with Star Wars. We've seen it with G.I. Joe and Hot Wheels. All of these brands have had their cycles. I think Sonic has had a downward cycle for a while, and it's time to have an upward cycle again for a while.read more

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