Lesson #4: Don’t Live in Dilbert’s World

Wayne Barz, manager of Ben Franklin TechVentures, posted the fourth installment in his Keystone Edge series, “Lessons from Incubating Innovation.” He observed that, in an early-stage firm, the transition from being an R&D and product development company to a sales- and marketing-driven company is often a bumpy one . The technically-minded people — who lead most of the high-tech companies we work with at Ben Franklin — often do not get very excited about making sales calls. Read more via Keystone Edge.