Lists
One Year of the Top 25 Ski Resorts on Twitter (Infographic)

GREGG
BLANCHARD

It’s true, I made my first, feeble attempt at an infographic. With the Top 25 Ski Resorts on Twitter list celebrating its first birthday, I thought this might be a fun way to take a look back at the trends, changes, and social media winners from the last year.

Have to say that I'm surprised to see Park City drop as Krista is pretty active. Snowbird really jumped and was likely boosted by their native app that pulls in their Twitter feed.

I think it might be interesting to learn if resorts are strategically using Twitter for specific purposes, such as broadcasting deals, providing on-mountain updates, PR, customer service, engagement. I'm sure anyone who is strategically looking at Twitter will have multiple goals of course, but I wonder if there are many/any resorts that are looking specifically at Twitter and saying "Twitter will be our on-mountain status channel".

Good stuff. Thanks Gregg.

GreggBlanchard

Yeah, I've been surprised to see Park City's growth consistently be on the short end of things. They do great stuff with their Twitter account, but just don't seem to be growing. Those great questions about how Twitter is being used. I'll have to see if I can get those answered sometime soon.