Sunchips is a multi-grain crisp product of Frito-Lay based in New York (and owned by PepsiCo) which was launched back in 1991. In 2009 Sunchips were introduced as the first crisp product to use compostable packaging into the market. Unfortunately in October 2010 these came under scrutiny as a large number of complaints emerged stating that it was overtly loud, Frito-Lay responded by pulling all the but their original flavour.

A number of news sites are reporting a change to Googles Chromium source code that contains a new logomark. Although not confirmed this is certainly an improvement and moves it away from the bright shiny robotic Manga ball and towards a more restrained geometric, abstract disk.

Windmade is a new not-for-profit organisation launched by Vestas Wind Systems to brand products that have been made using energy sourced from wind farms on the back of a survey of 25,000 consumers and has already garnered support from companies such as Lego, WWF and PWc. Although the standards have yet to be defined they have released the visual identity that will sit on packaging alongside other familiar initiatives (shown on the left).

Founder & Editor Richard Baird Richard is a British freelance designer and writer who specialises in brand identities and packaging. He's written for Brand New, Design Week and The Dieline, featured in Computer Arts magazine and also runs the resources LogoArchive & Design Survival.