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Traceability ‘fundamental for consumer conference’ says NFU

Farmers are ‘furious’ about mislabelled food in the wake of the horsemeat scandal, according to National Farmers’ Union (NFU) president, Peter Kendall.

The NFU’s national conference takes place in Birmingham today and union leaders expect farmers’ anger to be reflected.

Kendall, said: “Farmers have spent many years working to ensure the British supply chain is fully traceable from farm to pack and have upheld strong principles which are embodied in assurance schemes like Red Tractor. For me this is fundamental for consumer conference.”

A recent NFU poll suggested that, since the horsemeat scandal, 43% of people were ‘more likely’ to buy traceable food from UK farms.

Kendall added: "Our research also demonstrates the strong demand for British farmed products and so retailers, processors and food service companies have a responsibility to ensure there is clear country of origin labelling on the products that consumers purchase."

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