Facebook – what’s not to like?

A Facebook promotion encourages people to sign up as organ donors, potentially saving the lives of the 18 people who die each day waiting for a transplant.

Like most things in life, social media cannot be viewed in terms of black and white. It can be a precursor to a tragedy that robs the world of a teenaged girl or a catalyst that gives a family more time with a loved one.

But somewhere in between these powerful extremes lies the practical. In the vast amount of cases, Facebook will not take or save a life.

But it can and does serve as a valuable and even vital source of information and exchanges.

Which is why we think people who say that social media has replaced personal interaction have a point, but only to a point. Ideally, some would see their family and friends in person every day to share the small bits of our lives that add up to, well, life.

But how realistic is that? Friends and family are scattered, life moves faster by the minute and keeping in touch with everyone in person becomes impossible.

And that’s where social media comes in.

Facebook resembles a giant cocktail party, with endless conversations flowing. Some you can relate to, others may seem to be written in a foreign language, a few will outright offend you.

But on the best days, you learn something. You laugh. You are reminded that a human connectedness bonds us.

At The Landmark, we want to bring that sense of connection to our Facebook page. Every weekday, we will strive to update our page, to bring you breaking news, pieces of information you need and a sneak peek into that week’s newspaper.

But we hope and expect that this will be your page, as well. Share something you’ve heard, send birthday or get well wishes to a loved one, post photos of your vacation.

This is no way lessens the importance of The Landmark. In fact, we hope it reminds you of all the significant information that will arrive each week in your mailbox, or to be picked up on the newsstand.

We believe there is no such thing as too much community. So let’s keep this “party’’ going.