This is our second "state of the future" discussion with author Bruce
Sterling, who began last year's discussion with this description of his
work:
"I decided some time back my core competency was
in being 'an artist whose theme is the impact of
technology on society.' This is a good definition
because it allows me to meddle in a lot of stuff
with a clear conscience.
"But my business card says 'Author / Journalist.'
Author because you can be one without being much
of anything in particular. Journalist because you get
to ask lots of questions and nobody finds that peculiar."
So Bruce wears two hats, or perhaps two heads: he's a prolific author of
"hard" science fiction, and a brilliant gonzo journalist focusing on
themes of science, technology, and society. But there's more: he's a
professional futurist whose speculative imaginings are contained by his
finely-tuned bullshit detector. He's a public speaker popular for his wit
in delivering rants structured around razor-sharp insights about the
subject du jour. And he's an effective online activist, mostly through
his Viridian Design Movement. The Viridian goal is to raise consciousness
about environmental degradation and global warming through ad hoc
distributed development of stylized design strategies, as opposed to the
drab doctrinaire approach of your average tree-hugging work-shirt
environmentalist.
Bruce recently published his latest novel, _Zeitgeist_, a fiction about
the state of the human narrative in 1999, with the chaotic end of the
second millennium approaching. We're beyond that now; the millennium has
just turned, and the world is almost too strange for words. But that
never stopped us before, so we're game for more discussion: the state of
the world and the known universe, circa 2001, according to the Viridian
pope-emperor Bruce Sterling.
Reference sites:
http://www.well.com/~mirrorshades
The web site for the WELL's Mirrorshades conference, which is a kind of
post-cyberpunk log of high weirdness.
http://www.viridiandesign.org
The official web site of the Viridian Design Movement.

It's 2001, and I'm still waiting for that PanAm flight to the moon! How do
you think the Clarke/Kubrick vision has panned out, and what does that say
about science fiction, futurism, and the art of prediction?

Personally, I think that one buffer year for the 21st century
is plenty. I'm ready to treat 2001 as 2002 and get on with it.
The movie 2001 could turn into an interesting contemporary
film if you subtracted the Monolith. The Monolith of course
is the mystical sci-fi McGuffin, it's been sitting buried in the Moon
for four million years, never needs oiling, never gets moldy or mildewed.
That's because it's made out of 100 percent nonbiodegradable sense-
of-wonder sci-fi baloney.
With the Monolith shoved off the stage, a lot of "2001" really does
look impressively prescient. Without the Monolith, you don't need the
Jupiter Mission. HAL doesn't have to appear in the movie. HAL has got his
hands full just being an overworked, broken-down Internet router or
something.... There's no astronauts, no super-aliens, no psychedelic
posthuman transformations.
Instead, you'd have a film in which the year 2001's business and
government people were the central figures. Dr Heywood Floyd would look
just fine in the WTO or ICANN. Personally, I'd pay good money to see a
movie about what those Pan Am stews are up to in their downtime. I'm
figuring they're in Ibiza at a rave, eating sleek little pastel pills and
avoiding casual sex with dodgy Eurotrash.
Everything about space in "2001" is breathless, wide-eyed and silly.
In the 1960s, Outer Space was always treated as an all-purpose signifier: it
meant the frontier, religion, apocalypse, utopia, evolution, the Thousand
Year Reich and the Immanent Will, whatever. That's contrasted to the
sensible way that contemporary people feel about Outer Space, ie, that it's
a very large, useless, empty area where there's no workable business model.
But, space excepted, the future's daily life is handled in a very offhand,
matter-of-fact way by Kubrick, and it's still really good, effective cinema.
His imaginary, made-up 21st century life feels more authentic than his
carefully researched 18th century life in "Barry Lyndon."
Seen today, the sharp suits and the sets in 2001 have a very cool kind
of Retro Moderne interior-design thing going on. If you walked into a
contemporary dotcom office that was got up in those 2001 white plastic
pedestal sofas, you wouldn't think it was phoney, past-it, or out of place.
You'd just think "Wow, how archly self-aware of them." It's a remarkably
good movie, especially considering that it's all about American cultural
dominance and it was made by a couple of British guys. Plus, it was made in
1968 and it still matters. Quite an achievement.
People who waste their breath dissing "2001" in 2001 have no idea how
incredibly stupid and short-sighted they themselves will look in 2032.

I went into the theater to see 2001 as a depressed, timid 13 year old.
I came out, not really comprehending what I experienced, but still a
changed individual. It really was a pivotal moment in my young life.
Over the years, I've seen it again and again, and even in its
simplicity and (naturally) predictibility, it still blows me away and
inspires me, both in the story itself, and the making of the film.

I've come to the conclusion that there's something wrong with "the future."
Western concepts of future time and future history have been conflated with
old Judeao-Christian and Platonic folk ideas.
Just because something hasn't happened yet, and you don't know what's going
to happen, and nobody knows what's going to happen -- well, that may make
the future mysterious, but that mystery doesn't make it divine. The future
isn't a stage set. The future is history that hasn't happened yet.
Many cultures have a hard time dealing with concepts of time: origins,
gotterdammerungs, eternal cyclicity, infinity, divine fate, predestination,
periods before your birth and after your death when you cannot be an
eyewitness and a social actor -- it's hard to settle down and get cozy with
this. It took writers a surprisingly long time to figure out that it was
possible to write fiction set in a future time. This didn't happen until
the 17th century, and even then it was very rarely and mostly by accident.
Even Jules Verne had a hard time building a nice solid futuristic
milieu that contemporary readers were willing to swallow in a fictional
format. His best effort, PARIS IN THE 2OTH CENTURY, was unpublishable, and
he had to debut with a thriller book about hot-air balloons.
Most of Verne's books were technothrillers, ie, basically contemporary works
set in "the year 186-", an imaginary time that is not quite the future, nor
is it now. Tom Clancy does the same thing. He writes books which are
basically military hard-SF, but he doesn't have to put his audience through
any native sci-fi version of the suspension of disbelief. We're just
suddenly in a time where nuclear superterrorists can plausibly blow up the
SuperBowl; Presidents and Prime Ministers have different names and
backgrounds, stuff on the Pentagon's drawing board is workable, that sort of
thing
Once I got my head around this idea that "the future" was bogus,
I was able to mess around with a lot of the invisible assumptions in science
fiction. I found that my science fiction got a lot more effective and
spooky when it was set in places like Chattanooga rather than the rings of
Saturn. Not that there might not someday be people around the rings of
Saturn; it's just that the rings of Saturn won't really be settled until
they've somehowe become a place rather like Chattanooga. A place with a
sense of native locale, an embedded history, a workable zeitgeist and
genius locus, a functional society and economy, that sort of thing.
Complicated, boring things. History.
Once you make this realization, you can turn the full power of science
fictional thinking onto pretty much *any* time and *any* place. You don't
have to wrap the year 2001 up in mylar to make it seem exotic. Believe me,
by the standards of the year 1851, we are radically exotic. We are really
out there. We're mindblowing. An issue of today's New York Times wafting
onto the desk of, say, President Franklin Pierce, and attracting the
attention of the learned minds of the day... It would *really hurt them.*
They might not survive it.

1) So how do you define science-fictional thinking, if you disregard the
the usual furnishings (the future, space travel, etc.)? _Zeitgeist_
definitely feels like science fiction, because it has none of those
things.
2) There's a self-reflexive quality to the book's focus on "the
narrative," and the sense of reality as a story we're telling, and the
prescience of one who goes meta, peeks outside the narrative to see the
possible paths it might take, the possible "futures." Is that quality of
Leggy Starlitz something that you see in yourself?

"1) So how do you define science-fictional thinking, if you disregard the
the usual furnishings (the future, space travel, etc.)? _Zeitgeist_
definitely feels like science fiction, because it has none of those things."
If SF has a grand theme, it's the disparity between what we know and how we
feel about it. There's a lot of terms for this: "Sense of wonder" --
"cognitive estrangement -- "ecstasy and dread" -- Lovecraft liked to call it
"cosmic fear".
The thing that distinguishes SF from fantasy and horror fiction is the
extrapolative element. Let's imagine that we've got a kraken, a giant
legendary squid-monster from the depths of the sea. If a kraken shows up
in a fictional narrative and the kraken is your secret magic friend, that's
a fantasy. The kraken is entering the narrative to assuage deep and
prerational feelings in the reader that can't be dealt with in realist
fiction. If the kraken rends and devours you and then vanishes from human
ken, it's horror. It's important that the kraken never be fully
understood, and that it should vanish, because a horror that is permanent
and in broad daylight is not a "horror" -- that's just a way of life.
But if we somehow find out how much the kraken weighs, plus a string of
weird, intriguing facts about its natural history, culminating in a plot
twist that allows us to defeat or maybe even domesticate the kraken, then
we're in a science fictional narrative. We're not merely parading a kraken
because it's a Big Weird Object. We're trying to come to some kind of
coherent intellectual grip with its krakenness. Not just in a dry labcoat
fashion, either, but in a more immediate, hungry way, maybe the way a hick
from 1880s North Dakota might scratch his head over a brand-new Sears
Roebuck catalog.
The genre's "usual furnishings" -- time travel machines, rocketships, robots
that look like your Mom -- those are neither here nor there. Societies at
certain times find some of these notions more exciting than others, so they
attract more ink, but they're not what it's about, any more than Hong Kong
cinema is about trampolines or swords with red tassels. The truth is that
SF doesn't have to be about anything; it's the SF approach that carries all
the power, while the signifiers are more or less arbitrary. If your head
is big enough around, absolutely anything can be a kraken. If SF has a real
lesson, any truly profound insight to offer, it's that reality truly is
weird. Any structure imposed on it by human intellect is bound to be merely
provisional and parochial. There's a kraken in every grain of sand.
But if the world has anything to teach science fiction, it's that the
sense of wonder is a very frail and temporary feeling. Even a genuine,
truly terrific kraken-monster, like Tyrannosaurus Rex the Tyrant King of
Lizards, can be turned into a plush little purple bore like Barney the
Dinosaur, with his smooth white teeth like a clerical collar. Every wonder
contains the seeds of its own banality.
'2) There's a self-reflexive quality to the book's focus on "the narrative,"
and the sense of reality as a story we're telling, and the prescience of one
who goes meta, peeks outside the narrative to see the possible paths it
might take, the possible "futures." Is that quality of Leggy Starlitz
something that you see in yourself?'
Aw, that's not a conventional science fiction book; I took pains to mess
with that. ZEITGEIST is a fantasy technothriller.
I'm a big fan of postmodern deconstructionist theory; it's like a dark
brother to science, because it makes really radical, nuttily poetic
assertions that are never subjected to experimental proof. A lot like
science fiction does.
The attraction is mutual, really. Pomo people are really interested in
science fiction because they consider it a kind of folk-response to
technosocial stress; SF is really easy to deconstruct, because it tends to
be written by people who are imaginative and inventive but rather poorly
socialized. Whereas pomo people consider themselves genuinely
sophisticated, not to be taken in by mere Eurocentric hokum like "laws of
nature" or "the human condition" or "common sense."
On the other hand, SF is a lot older than pomo theory, has a much bigger
audience, and is going to outlive it, probably by many decades. So who is
patronizing whom? I considered it frankly hilarious to write a fantasy
work set in 1999 in which postmodernism is the fantasy element. In
ZEITGEIST, pomo theory is a working system of magic. It allows theory-
adepts to do incredible things that are frankly supernatural.
One of the greatest and most exhilirating things about reading guys like
Jean Baudrillard or Arthur Kroker is that they can make anything seem like
anything just by talking about it. There's a marvelous wizardry to their
rhetoric. It's a very science-fictional thrill really; it's like that sudden
petrifying moment in really good SF when you think, "wait a minute, I never
thought of it *that* way -- Oh my God, what if it's *really like that*?"
That book is formally inventive. It took a lot of nerve to write a pop
novel in which characters cite Foucault the way guys in a space opera might
cite Einstein. People have told me that they think it'll fly right over the
heads of the readership, but (a) it won't and it hasn't, and (b) who cares?
If anybody's got a license to fly over people's heads, it's a science
fiction writer.

I really liked the conversation near the end between Leggy and Zeta, where
she says he's "totally provisional and completely without morality. You
can personify the trends of your day, but you *never get ahead of
trends*." And she says "the twentieth century is already over in my
heart," then goes off to do good. That's almost like jettisoning the pomo
ambivalence and making a commitment to some kind of meaning. It's like she
jumps out of the narrative.
Are you going to write more fiction? Isn't there a Viridian Design book in
the pipe?

'I really liked the conversation near the end between Leggy and Zeta, where
she says he's "totally provisional and completely without morality. You
can personify the trends of your day, but you *never get ahead of
trends*." And she says "the twentieth century is already over in my
heart," then goes off to do good. That's almost like jettisoning the pomo
ambivalence and making a commitment to some kind of meaning. It's like she
jumps out of the narrative.'
*Well, she certainly jumps out of *his* narrative. I'd guess that's
part of a genuine generation gap; not that you do something different than
your parents, but that you do something that truly and irretrievably baffles
them.
*I'm not worried much about the pomo "ambivalence" part. It takes
incredible amounts of commitment to hang out in the pomo scene long enough
to become the kind of guy who gets Frequently Cited. Besides, if you make a
commitment to just one system of providing meaning, that doesn't mean that
you are "truthful" or "faithful" or anything at all worthwhile. Basically,
it means that you are a dangerous hick. You are going to spend your whole
life cruelly exploited by the first televangelist guru who figures out how
to push your one big red button.
Are you going to write more fiction? Isn't there a Viridian Design book in
the pipe?
*Yeah, I got a nonfiction futurist book coming out from Random House.
It's called TOMORROW NOW. It's rather like Arthur Clarke's PROFILES OF THE
FUTURE, my take on what the big trends are, and what the early 21st century
is likely to look and smell like. It has a lot of Viridian thinking in it,
but it goes beyond my pressing concerns with the Greenhouse Effect.
As for fiction, sure I'm writing fiction. I got some brand-new science
fiction out right now.
http://www.scifi.com/scifiction/
"And what about the Viridian Design shooting gallery project? Will that
actually be produced or will there just be a prototype?"
*Well, it's not up to me to produce that piece of vaporware. It's up
to Dr. Jeremijenko at the New York ACT Lab. I know that she's perfectly
capable of doing it, but I can't tell you if she actually will, or when, or
how.
*I really have to watch it with this Viridian stuff; it's real easy
to slide into a situation where I start design production. Making
and selling things, in other words. But I'm no industrial designer and
certainly no engineer. As for becoming a retailer, that is a hellish
nightmare to be avoided at all costs.
*Even if it turned out to be a lot of fun for me to (for instance) hook up
air rifles to voice recognition chips, there are big opportunity costs in my
amusing myself in that way. If I'm doing design and production, I can't
find time and attention to write about it, and when it comes to amusing
hobbies, I've already got one: running an Internet list about cybergreen
design. I'm better off devoting my energy to becoming a better design
critic. I'm no use at design work, but I'm getting better and better at
talking about it.

"You just edited a Time Digital 'flip' issue for January/February
2026. Could you say a little about how you got the gig, how you put the
issue together? (For our readers, the issue's at"
http://www.time.com/time/digital/reports/future/index.html
*Well, a gig's a gig, y'know. The editor, Joshua Quittner, whom I happened
to know, asked me if I was up for it, and I said I'd do it. A lot of work
followed, but it was as simple as that, really. It's both a portrait of an
imaginary 2026, and a very close parody of TIME DIGITAL.
I got a few friends and Viridian running buddies to join in on the fun,
especially a guy named David Rice who runs a parody web-humor site called
futurefeedforward. He's kind of a web-centric cross between science
fiction, the Onion, and Mark Leyner. As far as I can figure it, he's never
been published in the science fiction press or, in fact, anywhere on paper,
but the stuff he does is very inventive.
http://www.futurefeedforward.com
* I have to give the guys at Time Digital a lot of credit, especially Lev
Grossman. He took stuff that I turned in that was provocative and crazy,
and he made it sound exactly like the cheerful, approachable, upbeat prose
we always expect from the AOL Time Warner empire. This when we're talking
about topics like cannibalism and spy robots lurking in the sewers --
*cheerfully,* mind you, and in a relentlessly *affirmative, consumer-
friendly way.* I have to consider this one of the weirdest cyberpunk stunts
I ever pulled off. I love the idea of this demented material hitting people
who are completely unable to expect it. I can only imagine guys leafing
through the mag in the dentist's office, trying to find the specs on a
digital camera, and stumbling across our 2026 list of hot products. That
was a grand finale to a really satisfying year for me.

inkwell.vue.100
:
Bruce Sterling 2001 - The State of the Futurepermalink #15
of 52:
Life in the big(doctorow)Fri 5 Jan 01 23:42

Bruce, futurefeedforward is the best new site I've read in I don't know how
long. I'm in awe. I've nominated the "Amazon.com Runs for Washington Senate
Seat" story for a Nebula.

Bruce, what are your thoughts on the convergence of ubicomp and distributed
computing? Do you see any sort of technological singularity lurking in the
future, behind these forces?
Speaking of technological singularity, I've been wondering about this
cutout-snaptogether design movement that seems to be all the rage these
days. It seems like all the examples of output from these personal
fabricators are banal GPS handhelds and cel-phones which equals boring.
Does this represent a lack of imagination on the part of the designers, or
does it represent a future that is just too strange to imagine?

'Bruce, futurefeedforward is the best new site I've read in I don't know how
long. I'm in awe. I've nominated the "Amazon.com Runs for Washington Senate
Seat" story for a Nebula.'
*Well Cory, I'm with you all the way there, brother. David Rice has a lot
of talent, and he is cooking this stuff up and posting it for nothing.
*I have high hopes for science fiction after the dotcom crash. The two best
SF writers of the 90s were Neal Stephenson and Greg Egan, and they're both
former programmers who couldn't make a living in The Industry. With The
Industry on its knees now, we may see some great science fiction from people
we've never heard of.
*I was happy to give David Rice a paycheck for that work in TIME DIGITAL.
I kinda worry about him running out of creative steam before some publisher
figures out he's a genius.
"Bruce, what are your thoughts on the convergence of ubicomp and distributed
computing? Do you see any sort of technological singularity lurking in the
future, behind these forces?"
*Well, I'm a major ubicomp fan, but the thing I like best about ubicomp is
that (unlike AI and VR) it's non-Singularity like. The Singularity is a
very cool idea, and I give Vernor Vinge every credit for thinking that up,
but there's something very detached and mathematics-professor about that way
of thinking. The Singularity is a kissing cousin of the Turing Test; it's a
metaphysical idea which is meant to finesse a real-world design problem.
It's onw of those scientific theorist-vs-experimentalist wars, and those
rarely end well for theorists. "You can't possibly build one of those
because there's a logical absurdity there." "To hell with your logical
absurdity; look at the cool breakthrough gizmo I've got in this box!"
"Speaking of technological singularity, I've been wondering about this
cutout-snaptogether design movement that seems to be all the rage these
days. It seems like all the examples of output from these personal
fabricators are banal GPS handhelds and cel-phones which equals boring.
Does this represent a lack of imagination on the part of the designers, or
does it represent a future that is just too strange to imagine?"
*It represents a lack of imagination. The future's strangeness can take
care of itself. This reminds me of something Bill Gibson used to say in the
early days of virtual reality: by now, they ought to have something where
you just attach it to your face and start screaming in total mindblown
amazement. Why didn't that happen? The answer can be found in something
that the Situationists once said about Surrealism: "The imagination of the
unconscious is impoverished." With total creative freedom, with nothing
left to wrestle with, to push forward or push against, you're left treading
air.
*People are still looking for the grain in the fabricator medium. And in
other digital media, too. Why is synth music so banal, why is sampler
music so derivative, why are computer graphics so corny? The potential seems
total -- you can put any kind of noise into MIDI, you can put any color of
pixel anywhere on a screen. It's as if a novelist had been told that he
could type any combination of letters on the screen and it would become a
word, a sentence, a book. But that's not how art happens. Explain to me
how great cinema is suddenly coming out of Iran. *Iran?!* But it is!
.

But is this really a problem with the media? They way I see it is that
computers facilitate the creation attempted art by the artless, and the
distribution of the crap that results so that it reaches an audience
unfiltered by the traditional crap-detectors & filters employed
by editors, publishers, etc. With disintermediation we get a lot more
junk. But we still have the potential for creative people, those who have
real imagination and craft, to create compelling computer-mediated art and
design, no?

I don't think a lack of crap-detectors is the problem.
Techno-art has a whole slew of difficulties. Personally,
I like to think that there's always *some* kind of
"potential for creative people," even if your laborinjg
away in your prison cell with a pencil stub.

Back in response 11, you said
"when it comes to amusing hobbies, I've already got one:
running an Internet list about cybergreen design."
How did this come about? How did you connect the idea of a design movement
to a concern about global warming?

inkwell.vue.100
:
Bruce Sterling 2001 - The State of the Futurepermalink #22
of 52:
Life in the big(doctorow)Wed 10 Jan 01 07:57

Hey, Bruce, remember that stuff in Distraction where every meeting is
preceeded by secretive mutual search-engine research on all the
participants?
It's here, except it's being used by date-hungry singles:
http://www.observer.com/pages/world.asp

With what purpose does one write about the future? Is it with a
serious attempt to explore what lies ahead for the human race? Or is
fiction the product of a capitalist culture which centres itself on the
principle of utility, where utility for many means some form of mind
escape, due to the extremeties of life?
How does one appraise SF work? is it based upon the genius of ideas
that are explored or the very real possibilities it offers the human
race?
Which is more valued, a clever imagination where the story is far
removed from the human condition and our reality?
Or where the story explores a very real future, alternative futures
where thinking is provoked to politically act, act to attend things in
the present that will stop disaster in the future or to encourage
things so that we build a better future?
Or is fiction simply there to entertain? and if so is that not to the
detrement of the human condition?

Science fiction is necessarily pretty close to a major future trend like the
Greenhouse Effect. My getting involved in postindustrial design...
basically, it means that I'm taking a step out of SF and toward a
practical response to a menace that is getting much less theoretical.
After design, that comes an involvement in engineering. Then, emergency
services. Then, military psychological operations. Finally I end up
stacking sandbags under blackened, roaring skies, if I still have enough
strength to get out of my wheelchair.