The Bilderbergers are an invitation-only group of rich and powerful people who have been getting together secretly in expensive hotels since 1954 to discuss how to make the world a better place for rich and powerful people. Not surprisingly, the Bilderbergers are the subject of much conspiracy theorizing.

In recent years, they’ve been overshadowed by the Davos confab, which cleverly took the opposite tack: maximize publicity. Sure, it’s fun to secretly hang out with your fellow Bilderbergers, but it can be more fun to boast about your invitation to Davos. The Davos strategy is to invite journalists to lecture rich and powerful guys. The rich and powerful guys treat the journalists like peers with fascinating insights, then the journalists go home and write articles about how today’s crop of rich and powerful guys are so much more wonderful than you might think.

There is less conspiracy theorizing about Davos than Bilderberg because Davos hires platoons of PR flacks to tell everybody that, yes, the people who get invited to Davos do Run the World. So that takes all the fun out of it for the conspiracy theorists.