… to interview its Twitter Followers. Example: Here on Actionable Marketing Guide, we host author interviews. This is a win-win. The authors promote their book and we get content. Influencer Content Co-creation With Marcus Sheridan KEY POINT: Take a lesson from Spin Sucks’s Gini Dietrich. She’s interviewed her Twitter Followers and Influencers. 4. Showcase…

… support. This supports your brand by giving it a human face. Use a consistent content voice to show your brand. Your brand’s voice represents your company’s personality. (Need voice help? Ann Handley has a short 5 pointer every marketer should read and Henneke has compiled a mini-course on voice. Include images reflecting your brand. People…

Burgeoning comedy legend Louis CK speaks about George Carlin and the momentous inspiration the late comedic icon had on his career. Taken from a tribute to George Carlin at the New York Public Library hosted by Whoopi Goldberg i ...