In March 2010, the global petcare segment of Mars made a commitment to use only sustainably sourced fish by 2020. As global fish stocks continue to decline, the company aims to achieve the following milestones across its entire pet care portfolio by 2020:

Only using fish from 100 percent sustainable wild catch and sustainable aquaculture sources

March 2015

The March 2015 issue of Petfood Industry focuses on emerging pet industry trends. Read about NutriFusion, a company that saw immediate growth after expanding from human food into the pet food industry with its fruit and vegetable nutrient-dense products. Also, learn about how so-called "superfoods" are trending as a new pet food ingredient, and why innovation, convenience and sustainability are key in pet food packaging.