2014 was the first year that every Phantom and the majority of Ghost and
Wraith models were sold with “significant” bespoke personalisation

One client asked to use trees from his own estate as a trim for his bespoke Rolls-Royce, another requested that the upholstery match the exact colour of her red setter dog.

Demand for additional, personal touches to mark their luxury cars out from the rest is at an all-time high. A record number of customers met with Rolls-Royce design consultants last year to commission their personal vehicles.

The luxury car company achieved the highest annual sales in its 111-year history in 2014, delivering a record 4,063 cars to its wealthy clientele.

It was the first year that every Phantom and the majority of Ghost and Wraith models left the company’s headquarters in Goodwood, West Sussex, with “significant” bespoke personalisation.

To meet such demand, particularly for bespoke cars, the company said it had created more than 200 permanent jobs in the last 18 months.

The cost of a Rolls-Royce begins at around £200,000, with prices only soaring with each personal touch added. Such modifications can add up to 30 per cent to the price.

The British-based, German – owned company, has a palette of 44,000 paint colours to choose from, while interior fabric choices include ostrich and crocodile skin.

Bespoke clients are said to have asked for text such as anniversary messages, family crests or business names incorporated into the interior.

It is not unknown for customers to send in shoes, lipsticks and nail varnishes requesting exact colour matches.

Others have asked for their initials on the seats or 400 diamonds encrusted inside.

A black Rolls Royce wrapped in velvet in Primrose Hill, London ( Rex)

The Chinese are said to show a preference for additional fridges for champagne, humidors for cigars and safety boxes for the cash.

The company last year took its largest – ever single order, with entrepreneur Stephen Hung buying 30 bespoke long wheelbase Phantoms for £20 million for his new Louis XIII hotel in Macau.

The order contained two of the most expensive Rolls-Royce Phantoms ever commissioned, which will feature both internal and external gold – plating. The cars will be delivered in 2016.

The sales helped to deliver a 12 per cent increase in sales on its 2013 total – the fifth consecutive year it has increased sales.

The rise means sales have risen fivefold since 2009. Last year, saw a sales increase of 13 per cent in the UK, 40 per cent in Europe as a whole, 30 per cent in the USA and 20 per cent in the Middle East.

The bestselling Rolls' dealership was in Abu Dhabi in the Middle East.

The USA was the company's biggest market, followed by mainland China, the United Arab Emirates, the UK and Saudi Arabia.

Sales were boosted by strong orders for the Ghost Series II launched in November and the Wraith which enjoyed its first full year of sales.

Torsten Müller-Ötvös, the chief executive Rolls-Royce Motor Cars, has previously disclosed that around 80 per cent of the vehicles cars are purchased by businessmen and women, most of whom run their own businesses, while the rest are bought by sportsmen and film stars.

Business Secretary Vince Cable said: "Rolls-Royce motor cars are famous throughout the world with increasing numbers now exported abroad. The skill and dedication of its workers here in Britain has led to another very successful year.

"The UK's automotive industry is thriving with a new car rolling off the production line every 20 seconds, and increasing levels of investment that's helping to secure local jobs.

"Through our industrial strategy we are backing companies like Rolls-Royce as they go from strength to strength, giving them the right environment to invest with confidence and create high-skilled jobs."