Music

Zed's Dead

It’s 2010. Zeds Dead is about to play one of their first shows in the basement of a dive bar in Toronto. Behind the brick walls and the unfinished ceiling exposed wires hang freely. The air smells of booze, smoke, and sweat. A crowd is lined up outside, flasks hang from their back pockets and cigarettes from their lips. Abandoned drinks rest on the lip of the dj booth while joints get sparked in the corners.

The tiny room is packed. Nobody quite knows how to describe the music yet. When Hooks and DC start their set the earth trembles. The air becomes charged and almost sexual. Everyone goes crazy. You feel the music in your bones. Your marrow shakes. You don’t know what they will play next but you know it might just change your life. Everybody at those early shows could tell – these guys are gonna be big.”

Fast forward a few scenes. The narrator continues.

“It’s 2013. Zeds Dead is killing it. They’ve got an enormous catalogue that includes remixes for some of the biggest artists out there, and releases with the most credible labels in the game. They’ve accumulated hundreds of millions of views online. They play tours of over 70 dates to hundreds of thousands of people. Fans love their shows, critics love their creativity, and heads love their production. They’re big. Really big.”