Lana Del Rey picked by H&M as their face for the season

Since releasing her debut single “ Video Games” last year Lana Del Rey has managed to make men and women everywhere fall in love with her, and as the face of H&M’s new fall campaign there are so many reasons to do so.

In a full-length music video she mesmerizes us with her rendition of Bernie Wayne and Lee Morris’s 1950’s pop tune, “Blue Velvet”. Clad in a fuzzy pale pink sweater and seen throughout wearing other vintage inspired pieces, the video so perfectly captures the nostalgic feel of the new collection. Her trademark sultry look teamed with melting vocals and timeless styling kinda makes us want to head straight to H&M. Fast.