Red Baton Creative Marketing Solutions adds Zippserv to its kitty

The agency won the account post a multi-agency pitchETBrandEquity | Updated: June 14, 2017, 12:06 IST

Following a multi-agency pitch, Zippserv has appointed Red Baton Creative Marketing Solutions as its creative agency. Zippserv claims to be India’s first ever real estate risk assessment firm. The agency will be revamping Zippserv’s entire user experience and is assigned to handle their website as well as other digital communications. They will be taking on more roles as and when the requirements arise.

Commenting on the development, Sudeep Anandapuram, CEO, Zippserv, said, “We are in a critical situation where we are looking to change the way real estate is bought and sold. We are the first and only company on the home buyer’s side, helping them make the right decisions without the hassles of going from place to place for their documents. This adds unbiased information, transparency and convenience to the entire process. We are now banking on Red Baton to help us take our mission forward with great user experience and communication.”

Debashish Hota, COO, Zippserv, added, “The kind of excitement and innovative approach that Red Baton has matched those of our own, which is why we chose to work with them. That’s an investment we have made, and we look forward to bearing the fruits.”

Speaking of the business win, Arun Gopidas, chief creative officer and COO, Red Baton, said, “We’re excited about working with a company that is all set to make pathbreaking advances in terms of how people buy and sell a property. To build the entire user experience for such an innovative business, and handle their marketing communications, is a challenge we’re thrilled to take up.”

“Since we’re a young agency, we are eager to make ourselves distinguished in the UI and digital space with this project. We look forward to having a great, long-lasting partnership with Zippserv,” added Ronak Daga, CEO, Zippserv.