I'm pleased to announce that Potion Factory has been acquired by Karelia Software.

Potion Factory started as an experiment to see if an extremely small team could survive by making and directly selling software to the end user. There were exciting times—The Hit List got picked as the main featured app at the Mac App Store when it was released—and not so exciting times over the years, but I’m very proud of where it is right now. Not only did it survive, but it prospered.

Having Potion Factory acquired was never a goal of mine. However, something interesting happened last year. With both of us being based out of Los Angeles, the more I got to know the guys at Karelia, the more it became obvious that we were a perfect match for each other. We each had strengths to complement the other’s weaknesses. Not only that, but we shared a passion for well designed software that pays lots of attention to detail. It was clear that we could achieve a lot more together.

Looking forward, things are bright from where I stand. What this means is that The Hit List, Tangerine, and other Potion Factory software will have access to more engineering resources. It also means that our customers will get more timely answers to technical support questions. These are all great changes. Having been a small company whose passion lies in making software, not in marketing or customer support, these were always areas that I wanted to improve upon and now it will happen.

What won’t change is in my involvement in design and coding for future development of The Hit List and others to come. My role at Karelia will be to oversee the design aspects of the company while still helping out with the technical stuff. To all our customers who have supported our products, I want to thank you. Without you, this day wouldn’t be possible.

You can look forward to our particular kind of scrumptious software along with the creativity and humaneness that is already Karelia Software. I think you’ll enjoy using the products that we make for you. I’m certainly excited!