STEELERS
75th SEASON

HEINZ FIELD GREAT
HALL

October 2007 - PITTSBURGH
- At
the heart of Heinz Field is the Coca-Cola Great Hall, which
covers nearly one-acre of ground. During home football games, fans roam the
Great Hall and choose between five different food concessions
featuring local food favorites.

Scattered throughout
the Great Hall are five Lombardi Trophy Column Displays and six
interactive display columns featuring team memorabilia. Twenty
different murals present the history of western Pennsylvania
football and the Pittsburgh Steelers.

Player's lockers from the former Three Rivers Stadium have
been used to display football equipment and personal mementos of
Steelers in the Hall of Fame as well as other Steeler football
legends.

STEELERS 75th SEASONFrom
September 20 to November 5, 2007, the general public can tour a
special 75th Season Hall of
Fame
section at the Great Hall. Hours are 11am to 2pm, Monday through
Friday, and admission is free.

NOTE:
The 75th Season display has been moved to the
Heinz History Center
in Pittsburgh where it is scheduled to appear through February 10,
2008.

Art Rooney was an exceptional athlete,
playing minor league baseball, semi-pro football and boxing his way
onto the US Olympic Boxing Team in 1920, even though he did not
compete. On July 8, 1933, he founded the 5th oldest franchise in the
National Football League, which were originally called the
Pittsburgh Pirates.

Art Rooney's cigars and humidor
highlight the AJR display

At some point Mr. Rooney became affectionately known as 'The Chief.'
The Steeler players took great joy in presenting him with the team's
first Super Bowl Trophy following their win in Super Bowl IX against
the Minnesota Vikings. Fans remember him for his personal responses
to their letters; postcards that were signed "Good wishes always
to you and yours - Art Rooney."

To the Chief
Arthur J. Rooney
Super Bowl IX Champions

Art Rooney, Sr. was enshrined in the Pro Football Hall of Fame in
Canton, Ohio in 1964 for his contributions to the NFL and the
Pittsburgh Steelers. His larger-than-life statue outside Heinz Field
is a fitting reminder of 'The Chief.'