Are box office figures being falsely over-reported to attract audience interest? Sina Entertainment is quite explicit about what the issue is: As of the end of May, China has nearly 17 billion yuan takings at the box office. Such results…

Foreign Policy Review has an excellent in-depth article “Hollywood’s New Box-Office Battleground: The Chinese Heartland” with the sub-heading, “Forget Beijing and Shanghai. The fates of flicks like Age of Ultron will be decided in places like Changzhou.” The article is…

A few days ago you may have felt a great disturbance in the force, as if millions of PR managers suddenly cried out in terror, and a theatre chain was suddenly silenced. Translation: Regal Cinemas learned the hard (and often…

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