10 best freelance newsletter designers for hire in 2020

Newsletter design is important because it captures readers’ interest, holds onto it and drives them to interact with the sender further. This could mean replying to the email, clicking the links in the email to read articles or watch videos or taking advantage of a promotion discussed in the newsletter. The best freelance newsletter designers understand the nuances of effective newsletter design and use this expertise to create engaging, engrossing email newsletters for their clients.

Working with a designer isn’t the only way to design a newsletter; using a newsletter maker or one of the pre-loaded templates in your word processing program is always an option. But when you do that, you limit yourself to generic templates created to house anybody’s content, rather than a custom design created just for your content.

If you want a truly original newsletter, hire a top freelance newsletter designer. Here, we’ve curated a list of the top 10 freelance newsletter designers on 99designs.

How to get the best newsletter design
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You’re probably familiar with the concept of hiring a freelance designer. It’s a great choice when you have a clear vision of your final product.

But if you don’t have a clear vision yet and you need some help fleshing out your design ideas, consider hosting a newsletter design contest instead.

With a design contest, you start by writing a brief that outlines what you’re looking for in a newsletter design. This can include anything you want the designers to keep in mind, like your brand’s color palette and font preferences as well as design choices like the number of sections to include and how to separate them.

Then, designers from around the world submit design concepts based on what you’ve included in your brief. You choose a few finalists and provide feedback, then from the revised finalist designs, choose the one that best fits your vision for your newsletter.

How did we choose these as the top newsletter designers?
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Newsletter design is important to get just right because with a newsletter, you have two goals:

Get recipients to open the newsletter

Get recipients to click through the links inside to access your content

An enticing subject line gets a newsletter opened, then it’s all on a snazzy design to get readers to click through. To guarantee our picks are designers who deliver the clicks, we carefully considered the following:

1. Design quality

When a designer joins the 99designs platform, an expert from our team examines their portfolio and considers the following about their work:

Conceptual thought

Technical execution

Knowledge of design principles

Then, they assign the designer one of three levels:

Top level

Mid level

Entry level

Checking a designer’s level is easy. It’s displayed right under the designer’s name on their portfolio, so you can quickly see whether the designer you’re considering is a pro or just starting out. When we chose our top 10 newsletter designers to hire, we only chose top level designers.

2. Newsletter design experience

A newsletter isn’t just an email. It’s a specialized kind of email that requires a specialized kind of design. When we chose our top 10 picks for the best newsletter designers to hire in 2020, we specifically chose designers who have ample experience creating great-looking, reader-converting email newsletters.

3. Professionalism

The last piece of the puzzle is professionalism. Even if a designer has amazing skills, working with them is going to be tough if professionalism isn’t one of those skills. When we made our top 10 newsletter designer picks, we considered previous customer experiences and chose 10 who had track records of responding promptly, communicating easily and generally, making the process of getting newsletter designs easy and enjoyable for their clients.

Are you ready to hire an amazing freelance newsletter designer?
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With a great newsletter design, you’ll build stronger relationships with the people on your email list. In turn, that will lead to more clicks…which become more views, more shares, more follows, more subscriptions and if you’re offering something for sale, more sales. If our top 10 picks weren’t what you had in mind for the ideal newsletter designer, search our platform to find your perfect match.