Important information

Post Graduate Diploma

Gurgaon

Description

Understand & identify the challenges in today's market place. Understanding the roles and responsibilities of a Sales Manager. Understand the Customer and Market Orientation for Business Success. Understand the Conceptual framework for Sales and Marketing. Be able to learn how to Manage, Motivate and Lead Sales Team. Understand the fundamentals of channel design, development and management.

Frequent Asked Questions

· Requirements

Graduation with 50% marks and at least 2 years of work experience -
* Application + credentials
* Corporate endorsement is preferred

Course programme

The Executive Program in Sales & Marketing is specially designed for individuals wishing to pursue a career in Sales & Marketing. The program provides basic understanding of contemporary approaches to acquiring, retaining and growing business with various stakeholders in the market in an efficient and effective manner. The Program would help participants in developing broad understanding of emerging Sales & Marketing frameworks and their relationships with other business functions to grow in the market and will also focus on 'cutting edge' issues concerning sales and marketing practices including brand, services, distribution channel management and people management issues. The program faculty will focus on synergy between in-field practice and in-class learning

Program Orientation

Module I: Fundamentals of Management - IIntroduction to Business environment and StrategyFundamentals of Operations Management

Module VI: People Skills for Sales & Marketing Professional- IIIssues in Managing Sales TeamsFundamentals of Negotiation for Sales PersonnelPersonal Assessment and feedback (Personality Testing etc.)With special focus on FMCG, Pharma, Industrial products, financial service will be conducted.Career Management and Planning and valedictoryWorkshop on Communication Skills This Program offers Specialization in Banking and Financial Services

Add to comparator

Sign up for alerts about courses like this

Executive Program in Sales and Marketing in Banking and Financial ServicesMSL Learning Systems Private Limited

Rs1,51,000+ VAT

Do you see something that is not right in this course? Let us know if there are any mistakes and you will help users like yourself.