The Solution

After exploring potential marketing strategies, our team decided that SEM/PPC was the most appropriate approach to meet Dr. Gwanmesia’s goals.

Action Plan

Create landing pages dedicated to fulfilling the needs of the SEM searcher

Update the ad groups to include targeted keywords

Update the negative keyword list to illustrate which procedures were not driving results

The Results

Creating new, interactive landing pages was an incredibly successful choice. Comparatively speaking, Dr. Gwanmesia received a 643% increase in conversions and 114% increase in goal completion. In fact, there was such a tremendous boost in phone calls that Dr. Gwanmesia’s office could not handle the influx.

Plastic Surgery Studios is committed to collaborating, raising standards, and taking care of our clients. Whether you are interested in working with us, have general inquiries, or just want to say hello, we would love to hear from you.