The 3 BEST THINGS To Invest In BEFORE A New Website

The 3 BEST THINGS To Invest In BEFORE A New Website

Ready to design a new website? HOLD IT RIGHT THERE!

There are THREE THINGS you must invest in befooooore hiring a web designer (or going the DIY route). Have you done all three?

1. Photography: photos can make a break a website 2. Copywriting: content is king and design is its consort, so don’t skimp on copy 3. Strategy: create a plan for how you’re going to reach your goals once the site is built

About Rachael Kay Albers

Artist, Activist, Awkward Marketer. I'm the Creative Director and Lead Designer at RKA ink. I blog for small business owners who want to cut through the digital noise to craft a meaningful and beautiful online presence. After 10+ years living, traveling, and coding in Australia, Germany, Guatemala, Kenya, and Mexico, today I'm based outside Chicago with my husband, our two troublemaking dogs, and a bunch of old computer cords we're afraid to throw away. (You never know!) Click here to see what I've been up to lately.

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[…] investing in a fancy website – is a distraction. In fact, my pal RKA has a great post about 3 things you should seriously consider investing in BEFORE you plunk down big bucks on a website. All three of them move the needle on helping you reach (and sell to) more of your right […]

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I’m Rachael Kay Albers, the Creative Director and Lead Designer at RKA ink. I blog for small business owners who want to cut through the digital noise to craft a meaningful and beautiful online presence. Check out what I’ve been up to lately.