The Google Mobile app for iPhone was just updated to support Google Goggles, a feature that has been available on Android for awhile. So what is Google Goggles? And why is it a big deal?

Google Goggles is the next step toward merging the physical world with the online world. While it’s definitely a baby step, Googles is still groundbreaking in the search and mobile space. Goggles allows you to take a picture of essentially anything in real life: buildings, books, wine bottles, or just plain text, and get results from Google about that object…

For example, if you’re touring a city and you see a building that interests you, you can take a picture with Google Goggles and see the information about that building within the app. The service doesn’t work well with apparel and you still can’t recognize people like a Terminator can, but I’m sure those features are coming.

I tried the feature out this afternoon and it worked pretty well. There were a couple times that it couldn’t recognize what I was taking a picture of, but I got some good results after creeping around my local Penn Station.

I recommend you watch Google’s youtube video about Goggles on the iPhone. And go update your Google Mobile app to get this great, new addition.

Is this a feature from Google that you’ve been wanting on your iPhone?