Google Analytics for cause and culture

Having the right set up and knowing what to look for can make a huge difference to the success of your campaigns and converting supporters, volunteers and donors.

Google Analytics can be overwhelming, and sometimes it’s hard to know where to start. In this session we’ll show you how to use analytics effectively to interpret data.

In this free Google Analytics webinar, we’ll cover:

How analytics can help you measure, target and convert more traffic website

Best practice set up: implementing events and goals, best practice for campaign URLs

Understanding the Google Analytics dashboard: what to look for and how to act on the numbers

How do people find you: interpreting the acquisition report

Tracking your marketing campaigns

Presenters

Nick CrowtherManaging Director, Freerange FutureWith more than fifteen years experience in digital, Nick consults to clients on strategy around engagement and participation: using digital tools to delight users and encourage active participation in online and real-world campaigns.

Alicia WakelingHead of Marketing, Freerange FutureAlicia is a marketing and communications professional with experience working with small local businesses and NFPs, national charities and global brands. She has a broad range of skills with strong digital and social media expertise, brand management, content marketing, advertising, media, as well as PR