News

SuperGroup Selects IT Services from Retail Assist

SuperGroup Plc, the parent company of iconic young fashion brands Superdry, Cult, SurfCo California and 77Breed has overhauled its existing IT services provision with the help of Retail Assist.

Retail Assist is providing a first line Help Desk for SuperGroup between the hours of 8am and 9pm, and 24/7 remote infrastructure management services. Hardware maintenance for stores is being provided by ICM, and managed by Retail Assist.

SuperGroup contracted with Retail Assist to support the strategic objectives of the business. The group has invested in an extensive store rollout program, and earlier this year announced the opening of a new flagship location on Regent Street in the space formerly occupied by Austin Reed.

Neil Hooper, IT Infrastructure Manager at SuperGroup explains: “Following SuperGroup’s rapid growth the company wanted to find a partner who could support our current and future expansion plans, and with Retail Assist, we found this.”

Hooper continues: “It was critical to the business that a complete range of IT services, and the option of 24/7 cover was provided via a cost effective shared service model. Retail Assist were already delivering 24/7 support to a number of well known retailers, and doing it well. The company was therefore confident that they could make a positive contribution to SuperGroup’s vital operations and also take on the service rapidly.”

The timescales for the project were tight, with only six weeks to go-live after the contract was confirmed. Retail Assist are providing a single point of contact for all IT issues across the entire SuperGroup store estate, including own branded retail outlets and concessions.

Dan Smith, Managed Services Director at Retail Assist comments: “SuperGroup now have a scalable IT services structure in place that will support the future growth of the business. Investing in shared services also means a low overall cost of ownership and access to a wider resource pool.”

Smith concludes: “Retail Assist are delighted to have won the SuperGroup contract and successfully delivered the IT transition, however our work continues. Delivering service improvements and call reduction are ongoing projects, as they are for all our clients”.