Recently, Kaye-Smith sent members of its brand merchandise team to Las Vegas to check out the 2016 PPAI Expo, the largest international promotional products trade show in North America. Thousands of suppliers, distributors, and industry associates were in attendance. We…

The year was 1789. The United States had just elected its first president, and a commemorative button was created to mark the event. Highly sought after by collectors today, this George Washington button was the first known promotional product in…

With its low up front cost and nearly instant feedback, email is often cited as the preferred channel of marketers and the companies they work for. And who could blame them? However, it seems that the news of direct mail’s…