Success

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It starts off with the affirmation of Self-confidence,
which is perfectly proper. No man could make this creed his own without
developing the positive attitude that would attract to him people who would
aid him in his struggle for success. This would be a splendid creed for
every salesman to adopt.

It might not hurt your chances for success if you adopted
it. Mere adoption, however, is not enough. You must practice it! Read it
over and over until you know it by heart. Then repeat it at least once a day
until you have literally transformed it into your mental make-up. Keep a
copy of it before you as a daily reminder of your pledge to practice it. By
doing so you will be making efficient use of the principle of
Auto-suggestion as a means of developing Self-confidence.

Never mind what anyone may say about your procedure. Just
remember that it is your business to succeed, and this creed, if mastered
and applied, will go a long way toward helping you. You learned in Lesson
Two that any idea you firmly fix in your subconscious mind, by repeated
affirmation, automatically becomes a plan or blueprint which an unseen power
uses in directing your efforts toward the attainment of the objective named
- in the plan.

You have also learned that the principle through which
you may fix any idea you choose in your mind is called Auto-suggestion,
which simply means a suggestion that you give to your own mind. It was this
principle of Auto-suggestion that Emerson had in mind when he wrote:
"Nothing can bring you peace but yourself!"

You might well remember that Nothing can bring you
success but yourself. Of course you will need the co-operation of others if
you aim to attain success of a far-reaching nature, but you will never get
that cooperation unless you vitalize your mind with the positive attitude of
Self-confidence.

Perhaps you have wondered why a few men advance to highly
paid positions while others all around them, who have as much training and
who seemingly perform as much work, do not get ahead.