Remodel and They Will Come (and Spend)

“Year in, year out, most fast food restaurants see a steady increase in drive-thru visits by customers. While the rise in business is welcomed, fast food chains get even more excited when diners eat in the restaurant — because when they do, they tend to spend more. And Wendy’s and McDonald’s are among the chains that have begun employing a straightforward, if pricey strategy to increasingly the likelihood that customers will dine in, linger longer, and drop more cash on each visit.

What’s the strategy? Just make the restaurant look really nice, inside and out.”

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Elle has been an observer of life and people all her life. Captured by the art of the Moving Image, intrigued by the philosophy of people management and wide-eyed curiosity when exploring the world; Elle would simply tell you “c’est la vie”.

About Chrysalis…

Chrysalis is a platform for ‘Deependers’ to share their thoughts and opinions on what interests, motivates and keeps us inspired. It’s a snapshot of the evolving world, from innovation to commerce, culture to technology and of course all things design. It's where we collect our thoughts and opinions on the things we think genuinely contribute to positive change around us.