2011 DUMBO Arts Festival Will Be Brought to You by AT&T

A couple months ago AT&T got involved with the Williamsburg Gallery Association‘s 2nd Fridays art walks, and now the telecommunications giant is dialing into another huge Brooklyn art tradition: the DUMBO Arts Festival. Beginning with the fest’s 15th annual presentation, September 23-25 2011, AT&T will be the DAF’s headlining sponsor.

But, ok, what exactly can a major telecommunications corporation contribute to an outdoor festival with pop-up art exhibitions and open studios? Well, according to a press release sent out on Wednesday announcing the sponsorship:

AT&T will be integrated into various aspects of the festival, including sponsoring a signature installation that will be a cornerstone of this year’s artistic programming. Dozens of guides with Wi-Fi-enabled tablets and spread out across DUMBO will direct, teach and interact with festival-goers using the robust AT&T network. The festival will include a new lounge with amenities powered by AT&T, including charging stations and AT&T Wi-Fi-enabled products featuring an interactive festival map.

The 2011 DUMBO Arts Festivalruns September 23-25, 6pm to 9pm on Fri. Sept, 23; 12pm to 8pm on Sat. Sept. 24; and 12pm to 6pm on Sun. Sept. 25. All outdoor projections are open from 6pm to midnight all three nights.