My client, a successful financial services business is recruiting a Senior Copywriter to join their growing marketing team. If you have extensive creative copywriting experience within a commercial capacity then please get in touch!

Key Responsibilities:
You'll work across print and digital marketing communications, from concept through to production
Researching, writing and editing content based on the needs and interests of our customers, predominantly homeowners and over
Creating compelling content that increases the web presence and drives traffic across all of our brands
Editing webpages for better readability, improved customer engagement and conversion rate optimisation
Writing various types of articles on a range of topics for our target audiences and creating eye-catching titles
Coming up with content ideas and using data to prove those ideas are worth investing time and effort in
With support from the marketing team, defining and develop a strong disruptive brand voice
Ensuring all content is consistent in terms of style, tone of voice and quality
Making sure campaigns meet the objectives of the business

Skills Required:
Experience working as a copywriter within an in-house creative team, or within a media, branding or communications agency, or with working experience of journalism
Inspired copywriting, skills across different platforms and touchpoints - print, web advertising, email marketing, direct mail, blog posts, social media campaigns, infographics, videos, scripts for radio or TV commercials
Experience co-creating content with brand, PR, legal and other communications partners. Exposure to the complexities of the financial sector is desirable
Confident copy-editing and subediting skills
Optimising content for search engines and lead generation
Experience in writing to achieve business goals and measuring the results of campaigns
Knowledge of HTML and content management systems.
Experience with the Kentico CMS is a plus
An understanding of the finance industry would be an advantage
A degree in English, the arts, communications, journalism, marketing or advertising
Excellent organisational, interpersonal and communication skills
A passion and strong understanding of writing for both online and offline channels, with an eye for detail
Exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice of our business
Company Benefits:
Salary up to £28k
Hours 9-5pm
Pension
22 days holiday + bank holidays
Car park
Discount health scheme

Reed Specialist Recruitment is an Employment Agency and an Employment Business for permanent and temporary recruitment. In response to your application Reed will contact you by phone, email or SMS to discuss it and related opportunities. You can opt out at any time using the links provided.

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