Memorable content calls for a well-crafted message interesting and meaningful to your readers.

Anything less wastes time and money

As a seasoned writer and editor, I compose high-quality, engaging content that educates, differentiates, enhances public image and drives support for your products, services, publication or website. My background in journalism and experience in public relations and corporate communications bring craft to stories that make people think and take action. While foodways, fresh produce and healthy eating top my list of specialties, life’s wonder and a genuine zeal for writing welcome any story worth amplifying.

I find people enjoy working with me because I:

lend value to the conversation through thoughtful, creative writing

understand complex issues, programs, products or services

recognize important target-audience benefits

capture brand or personal style and voice

ease the race to routinely produce custom content

meet deadlines to advance projects on schedule

give professionals time for other priorities by freeing them from the job of writing

Do yourself a favor

Drop me a line to discuss how I can give your communications the distinctive expression they deserve.

Trusted resources

Thanks

I'm starting to place the copy in layout, and I just had to drop you a note to let you know … IT’S AWESOME!

--Yvonne Robertsgraphics designerDavCo Advertising

Nice job! You nailed the article for Americafruit!

--Meg MillerPR managerProduce Marketing Association

I reeeeeeely like your September piece. It’s EXACTLY what I'd imagined it to be in a super accessible package. It totally matches the mission statement of this publication and will resonate with the target audience perfectly. I am quite proud to run it as the cover feature.

-- Ted Byrneeditor/economistBusiness2Business Publications

Lori, you have no idea how grateful I am you’re able to work with us! Thanks SO MUCH.

--Eric Summyco-ownerE&S Electric

You did a fantastic job on the article. It flows smoothly, covers all the right highlights, and is something PMA can be proud ….fantastic!