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It's no secret that agency life can be grueling. Between managing client expectations and turning projects around under the tightest of deadlines, it takes a certain type of person to handle the oftentimes demanding workload.

While agencies often have a reputation of having a high rate of turnover, seeking out candidates with determination and deep understanding of the business could help you retain the best talent in the industry. And other qualities, such as an attention for detail while also being able to recognize the big picture, should not be overlooked.

Below, sevenagencyexecutives from Forbes Agency Council share what factors you should look for in your creative hire.

We look for creative people who are self-motivated. To have creative ideas is great, but without the ambition and focus to implement and execute, they would not be delivering results for our customers. We look for a high degree of pride in their work and a love for service. – Jenna Gross, Moving Targets

2. Strategic Vision

When a creative can understand the strategic vision of the client and where the creative process is needed, then a lot of wheel-spinning is avoided. Additionally, there is deeper buy-in from the creative because they understand the bigger picture, and the work is less grueling and more fulfilling. Some executives just hire those who can complete tasks, but we hire those who seek to understand the bigger picture. – Andrew Howlett, Rain

To be successful, you need to both understand a brand and their customer. If you can hone in on customer needs with a level of nuance that others miss, you can truly create an insightful and differentiated creative solution to many projects that may seem very cut-and-dry. And you can do all of that more quickly because you have that intuition. – Trevor Sumner, LocalVox