Step a side Deliveroo, Uber launches UberEATS food delivery service in London

Takeaway sir? UberEATS has arrived in London

San Francisco based taxi app Uber, has launched a food delivery service across London signing up more than 150 restaurants in the capital.

It’s bad news for Deliveroo and Just Eat who are two of the main rivals in the food delivery industry.

Named UberEATS, the new service is completely separate from Uber, operating through a different app and will not use the current taxi drivers to delivery customers food but an army of couriers using bicycles and mopeds.

Just like hailing a taxi through the app, UberEATS is simplistically straight forward, your location is determined with nearby restaurants available for your perusal, pick your dishes and you’re good to order.

The people of London have undoubtedly fell in love with Uber and the figures don’t lie, the company boasts nearly 2 million users who can hail a taxi at the click of button, but now customers can order great food from some of London’s top restaurants using the same process were familiar with.

Uber is known for flexing its muscles and they aren’t loved by everyone, the app is famous for causing havoc among traditional cab drivers who claim they have been undercut in price and cause several safety issues for passengers. Last year the London Private Hire Car Association which represents the traditional cabbies hired law firm Clifford Chance to try and ban Uber throughout London.

UberEATS pricing model will be in the form of a commission on every sale made and also a delivery charge which is not yet known, predicted to be in the £2/3 region per order.

Uber’s main competitor Deliveroo, is one of Europe’s most well funded startups, they’ve raised a whopping $200 million and recently secured a golden contract with PizzaExpress making the pizza chain accessible to consumers across 200 UK locations.

Delivery service and London rival Take Eat Easy founded in Brussels three years ago already has a large slice of the food delivery pie in Spain, France and Germany. They have raised almost £200m in investment from the likes of DST Global, Greenoaks Capital, Accel, and Index Ventures.

Other larger competitors include the Just Eat, which has a market capitalisation of close to £3bn, and Germany’s Delivery Hero that has raised $1.4bn from investors.

UberEATS is running from 11am to 11pm seven days a week, fancy a bit to eat? New customers can get £10 off their first order with the discount code, UBEREATSLONDON