The centenary of the First World War is set to be marked on Sunday, November 11, alongside Remembrance Day - however disgusting criminals are selling Poppy Appeal products to line their own pockets.

A warning has been sent out by the Intellectual Property Office (IPO) and The Royal British Legion (RBL) who are urging members of the British public to be 'extra vigilant' when buying poppy merchandise for Remembrance this year.

Poppy Appeal products

Donations intended to support Armed Forces community men, women, veterans and their families could instead end up benefitting fraudsters through the fake merchandise.

The RBL has registered its rights for the poppy goods to prevent such counterfeiting.

The warning applies to poppy merchandise - scarves, jewellery, poppy pins and larger poppy brooches. This does not apply to the traditional paper poppies.

Claire Rowcliffe, Director of Fundraising, from The Royal British Legion said: "It is a sad fact that there are people who actively defraud the public in order to take funds intended for the support of our Armed Forces community. We would urge everyone wishing to purchase a Remembrance poppy brooch, to do so through official channels. For example, you can buy from one of our trusted volunteers, from The Royal British Legion’s online Poppy Shop, or from one of our corporate partners.

"Join with us to help make sure your donation doesn’t line the pockets of criminals. We want to make sure that it goes to supporting those who have made such a unique contribution to our society."

The Police Intellectual Property Crime Unit PIPCU team has been targeting suspected sellers by visiting addresses and speaking with people in connection with this crime. In Autumn 2017, Border Force officers at Tilbury intercepted a shipment of poppy merchandise intended for the UK worth in the region of £150,000.

Intellectual Property Minister Sam Gyimah said: "It is truly shocking that anyone would target and exploit one of the UK’s most cherished charities and take advantage of public support for our Armed Forces community

"Together we can ensure donations go to the people they are intended for, by only supporting approved merchandise. Be vigilant when you are buying your poppies this year, and look out for the Royal British Legion logo to ensure the merchandise is approved and genuine."

Fake poppy merchandise – what to look for

The public are being asked to look out for counterfeit goods in the shape, or bearing the image of, the RBL’s familiar two-petal red poppy, or Poppy Scotland’s four-petal poppy in Scotland. The RBL have registered their rights for the poppy goods to prevent such counterfeiting.

To help consumers beat the fraudsters, here are the top tips to avoid buying fake poppy merchandise online: