RIGHT NOW AT 5:30, ARE YOU READY FOR ULTRA AND THE TENS OF THOUSANDS OF ELECTRONIC FANS MUSIC FANS THAT WILL BE ATTACKING TOUCHDOWN MIAMI THIS WEEKEND? IT REALLY IS SOMETHING ELSE 1 THE ULTRA MUSIC FESTIVAL IS HAPPENING AT BAY FRONT PARK STARTING ON FRIDAY. AND THAT MEANS A LOT OF EXTRA CARS AND PEDESTRIANS IN DOWNTOWN MIAMI WHICH ALREADY GETS PRETTY CROWDED ON THE WEEKEND WITNESS AS YOU KNOW. LOCAL10 NEWS REPORTER KRIS COUNTRY HAS THE STORY FROM DOWNTOWN MIAMI. Reporter: YOU'VE GOT TO SEE. CREWS ARE NOW TESTING OUTED THE MOTION SATELLITE COMPOSITE DIGITAL SCREENS ONE OF THE MANY ALMA MATER MUSIC FESTIVALS HERE STAGES AT BAY FRONT PARK. A THREE-DAY PASS ARE WILL RUN YOU CLOSE TO $500 ACCORDING TO THEIR WEBSITE, AND APPARENTLY TENS OF THOUSANDS OF PEOPLE ARE WILLING TO PAY THAT BECAUSE THE EVENT IS NEARLY SOLD OUT. MAKE SOME NOISE! ? Reporter: IT'S BEEN WEEKS OF WORK TO SET UP THESE EYE-POPPING STAGES, TO GET BAY FRONT PARK READY FOR THE LARGEST OUTDOOR ELECTRONIC MUSIC FESTIVAL OF ITS KIND, ULTRA. IT'S AMAZING. Reporter: NIKITA TRAVELED ALL THE WAY FROM RUSSIA FOR THE MUSIC AND OUR SOUTH FLORIDA SUNSHINE. I COME FROM SIBERIA, AND THE WEATHER IS LIKE -30° CELSIUS RIGHT NOW. WE SEE A LOT FROM EUROPE, EASTERN EUROPE AS WELL AS SOUTH AMERICA. MIKE OF THE INTERCONTINENTAL SAID THEY ARE NEARLY SOLD OUT AND THEY'VE LEARNED A FEW THINGS ABOUT THEIR ULTRA GUESTS. STARBUCKS WE HAVE EXPANDED 24 HOURS. JUST FOR THE MUSIC FESTIVAL? JUST FOR THE MUSIC FESTIVAL, YES. A LOT OF LATE NIGHT ININQUIRIES AS FAR AS BEVERAGES, AND A VARIETY OF FOOD AT 5:00 IN THE MORNING. Reporter: MILES OF BARRICADES ARE ALREADY GOING UP. TRAFFIC PATTERN CHANGES BEGIN THURSDAY. THURSDAY NIGHT WE'RE GOING TO DO THE COUNTER FLOW ABOUT. EVERYONE SAYS IT'S JUST A COMPLETE "S" SHOW DOWN HERE. HE ECHOED FROM MANY FROM WHAT HO LIVE DOWNTOWN P. INSIDE ULTRA LOOKS THIS, BUT OUTSIDE. [ HORNS HONKING ] Reporter: WHICH IS WERE MASSLOE IS LEAVING DOWN TOMORROW. I DECIDED TO TAKE THE WEEK OFF AND GO TO MEXICO. Reporter: AND HE WILL HAVE PLENTY OF SPENDING CASH FINDING A DIE GUY TO SUBLET HIS DOWNTOWN APARTMENT. IS HE SUBLETTING JUST TO GO TO THE FESTIVAL. JUST TO GO TO THE FESTIVAL. TWO DAYS. SMART MAN. AGAIN THE TRAFFIC PATTERNS WILL SHIFT IN DOWNTOWN PUPIL STARTING ON THURSDAY NIGHT. WE HAVE MORE INFORMATION FOR ON YOU THAT ON LOCAL10.COM. MEANTIME, POLICE SAY FESTIVAL-GOERS SHOULD, QUOTE, GOVERN THEMSELVES ACCORDINGLY

It is nearly sold out: A three-day pass with a service fee will cost $490, according to the festival's website. Organizers said they average about 55,000 ticket holders a day.

Ultra Music Festival may now be in nine different countries, but Miami remains a big draw for international electronic music fans, primarily because of the South Florida climate.

Nikita Vladimirov told Local 10 he traveled to Miami from Russia just to attend the festival known for featuring the world's premiere DJs and electronic music artists.

"I come from Siberia and the weather is like, minus-36 Celsius, so perfect time to travel," said Vladimirov.

The Intercontinental Hotel has a front-row seat to the action. The hotel's director of sales and marketing, Mike Kovensky, said they are nearly sold out.

Rooms run $494 a night with three to four guests often splitting a room during Ultra Music Festival.

Kovensky said Ultra is "good for business, very good for business."

Over the years they have learned Ultra guests are big on room service. They are responding by extending the hours of the Starbucks located in the hotel's lobby to 24 hours. They have also found that guests during the music festival weekend tend to have "late night inquiries as far as beverages" and want a variety of food options at 5 in the morning.

Down the street from the Intercontinental, Rick Santos, of All American Barricades, and his crew began the process of setting out more than 3,000 French barricades.

Santos said they will be at work for hours.

"We got to make sure it comes out just right," said Santos.

"I'm going out of town for the music festival because I don't want to deal with it," said downtown dweller Dan Maslow.

As soon as Maslow moved to his downtown apartment from Minneapolis, he said others in the area warned him about the anticipated crowd and traffic congestion.

"I decided to take a week off and go to Mexico. I leave tomorrow," Maslow said.

Once he gets there he'll have plenty of spending cash.

Maslow found a concertgoer willing to sublet his apartment for the festival weekend.

"Three days and he's giving me two grand," he said.

Miami police told Local 10 festival-goers should govern themselves accordingly because the department plans to staff the three-day event with undercover officers.

There will also be plenty of patrol officers on the streets to help direct traffic.

Below is the information provided to Local 10 by police in a news release:

The Ultra Music Festival will take place March 28-30 at Bayfront Park in downtown Miami.

Thursday, March 27 through Monday, March 31

The initial traffic pattern change and set up will happen starting Thursday at 9 p.m. The reroute will be as follows; all southbound traffic along Biscayne Boulevard will be detoured west at NE Fourth Street, to NE Second Avenue and continue southbound on NE Second Avenue. All northbound traffic along Biscayne Boulevard will be reduced to two lanes and shifted to the southbound lanes at SE First Street. It will continue northbound until NE Fourth Street, where it will be shifted back to the regular northbound lanes.

Friday, March 28

Ultra Music Festival gates open at 4 p.m. until 12 a.m.

Saturday, March 29

Ultra Music Festival gates open at 12 p.m. until 12 a.m.

Sunday, March 30

Ultra Music Festival gates open at 12 p.m. until 11 p.m.

Miami police officers will be assigned throughout the area to assist with traffic control. There will be no street closures.

Miami police officers will be deployed along the route to assist motorists.

PHOTOS: Ultra Music Festival preparations

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