Ever debate the value of going to that breakfast conference on risk management or an evening social event with a guest speaker? Networking is a vital tool in a businessperson’s arsenal, especially when it comes to targeting new business.

Many people fear or neglect networking despite research revealing that 95% of people believe face-to-face meetings are essential for long-term business relationships.

Successful brands have much more than just a logo, a name and a product; they have and abide by a brand ethos.

One of the definitions of ethos is; “the fundamental character or spirit of a culture; the underlying sentiment that informs the belief, customs, or practices of a group or society.” You can see from this that a brand ethos is much deeper than the parts of the brand you physically see; it is the unique soul of your company and extremely hard to copy. Continue reading →

At Vision Business Consultancy, we often get asked why business goals are important and what difference they make to a company. We have decided to publish a blog to help businesses understand what a business goal is, how to set a goal and the importance of setting goals.