<li> Emerging Leaders/New Librarians were asked to review the ACRL Recruitment Video to suggest edits. This list below provides value information on the video itself, but they also provide content for using the video for recruitment. That is, individuals showing the video could preface to provide background information to expand value and use of the video. Specifically, preliminary content/discussion before the video is shown could include a discussion on:

+

<li> Emerging Leaders/New Librarians (close to being a target audience of the video)were asked to suggest edits and provide direction on how ACRL could edit the content as well as how those using the video might provide additional information as either a kickoff or "post" discussion. Specifically, preliminary content/discussion before the video is shown could include a discussion on:</li>

−

--identification or profile of the audience to provide context

+

<li> --identification or profile of the audience to provide context</li>

−

--expanded specific examples of how librarians work with constituents such as the public, students, and faculty

+

<li> --expanded specific examples of how librarians work with constituents such as the public, students, and faculty</li>

−

That being said, Emerging Leaders provided constructive criticism on both technical aspects and content:</li>

+

That being said, Emerging Leaders provided constructive criticism on both technical aspects and content that includes:</li>

<li>Need to increase production value.</li>

<li>Need to increase production value.</li>

Revision as of 16:43, 7 June 2008

Emerging Leaders/New Librarians (close to being a target audience of the video)were asked to suggest edits and provide direction on how ACRL could edit the content as well as how those using the video might provide additional information as either a kickoff or "post" discussion. Specifically, preliminary content/discussion before the video is shown could include a discussion on:

--identification or profile of the audience to provide context

--expanded specific examples of how librarians work with constituents such as the public, students, and faculty

That being said, Emerging Leaders provided constructive criticism on both technical aspects and content that includes:</li>

Need to increase production value.

More "action" scenes of librarians working with students and faculty.

Include data and statistics about the profession.

The video needs better production values (note – the DVD version was shown which is somewhat higher quality than the web version).

Furthermore, the online version (in RealPlayer format) is not compatible with all systems/browsers.

Unsure of intended audience: Undecided undergraduates? Undecided MLIS students? High school students? The video seems geared more to those already in the profession than to those who haven’t entered an MLIS program yet.

Everyone seems too upbeat. Does not present any downsides or negatives (there might be something to be said for inviting those new to the profession who have concerns – there is a lot to be said for giving an open honest picture).

Shift perspective from librarians talking about what they do to students discussing how academic librarians have fundamentally shaped their college experience.

Determine the appropriate audience for a single recruitment video; or, more appropriately, create multiple videos for multiple audiences (i.e. graduate, undergraduate and high school).

Make the video available in a variety of formats (Quicktime, Flash, Real, etc) and for a variety of connection speeds.