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Whether your dog jumps or falls in the water, the NRS Canine Flotation Device keeps them on the surface. With a tough 1000-denier Cordura¿ shell and heavy-duty straps, the C.F.D. can take the worst your dog can dish out. With the flotation on the back, your dog stays cooler. Wide, soft under-straps for comfort; durable grab loop and leash ring for security. A zippered pocket for a leash, snacks, etc. The red model of the C.F.D. has reflective safety tape for visibility.

I've tried many brands of doggie PFDs and this is the best one (though I can't speak for the $100+ models). Easiest to adjust. Stays adjusted. No velcro (most brands depend on the velcro which is a mistake when you mix the dogs' activity and water -> velcro doesn't stay put & gets degraded quickly). It also has a little handy zippered pocket, and a strong top grab handle. A wonderful product!