Speak Frankly And Confidently About What You Do

Doing well in business is all about having a compelling value proposition. What that means in practice is having a clear narrative in your head about why people should be using your services.

If you have a really good idea why they need what you’re offering then you’re more likely to get business.

As you meet customers, be frank with them. Tell them what they need and why they need your services.

Let’s take an obvious example: accountancy. As an accountant, you have a lot to sell small businesses. For one, any new small business is unlikely to have got its head around all of the tax and expenses laws.

Here is where you step in: you can actually help a small business save money overall. And you protect them from litigation for incorrectly filing their tax returns.

One of the problem with regular salespeople is that they do not inspire confidence in the product.

They see the product as something that is separate from them.

They don’t own the product in the same way that you do.

They haven’t worked to produce it.

They don’t know all the ins and outs.

They essentially see it as a tool to make a commission.

The result?

Salespeople never really seem to believe what they’re saying. However, if you’re the creator of a product or service, it is in a sense an extension of your imagination.

And as a result, you have a basic belief in what you’re selling. This needs to come across in subtle ways to your potential customers.

They’ll internalise your confidence and straightforwardness, and you’ll make a sale.

Customise Your Promotional Material

Custom promotional material can help instil in customers the idea that you are a professional outfit.

And it’s often the little things that make a big difference. Things like custom lanyards, custom printed drinks bottles and bags with your business logo on them.

Often promotional material can be paired with some type of event for greater effect.

For example, if you’re a company that offers adventure holidays, do a documentary series on YouTube showing what people can do. Or if you’re an IT company, produce an explainer video that takes customers, step-by-step through your product.

Remember, on YouTube, you don’t have to communicate your message in a few brief seconds.

Instagram

People have become international stars just from posting pictures of their product on Instagram.

Think about what happened to vegan cook, Ella, after she started posting pictures of her success in making plant-based recipes.

Instagram can have the same appeal for your business. In some industries, like holidays and food, pictures are actually the best way to sell.

Right on and I especially like the first one. I’m starting up an affiliate program for my courses and I am not letting affiliates promote the courses unless they’ve taken and gained value from the prodcut themselves.

I believe in my products so strongly that I actually feel a moral obligation to make the sale, because I know my products can help that person. I feel like I’m doing them a disservice if I’m unable to show them the value of that product because I know how beneficial it is, and I know the prices I ask for my products are far less than what they are truly worth.

This mental shift has made it so much easier for me to make sales because I’m after more than just the commission, and that’s powerful.

Very informative post. This would help a lot of people, who wants to promote their product
using social media.
It always have been about, how much right audience you pick up, rather than applying full power
to promote your product.

Totally agreed with your first point, one had to be specific and confident, what product he is promoting.
This post is of great use.

It’s important to have confidence and enthusiasm when talking about your product. Using forms of social media to show it off is also a must! It’s an easy way to get your product out there and showcase what it can do. Thanks for these tips!

To promote anything, you have to choose a marketing option depending on the type of your business and customers. It is important that you think from your customer’s point of view. You should know where customers for your type of business are most likely to visit. It is necessary to be there where industry specific consumers can be approached.
Thank you so much for great sharing.