The logo aims to counteract the cleanliness and simplicity of typography with Indulgence, flexibility and range of colors and patterns. In a symbolic way each pattern representsone of the elements of this event with three important parts: Serralves, Ecosystem and Creativity. Assuming its position is not fixed, typography is usually located at right of the patterns, and so, able to better adjust it self to the medium. Ultimately, the typography could even appear on top of a large scale pattern.

The Pattern

The three patterns can be used together or separately superimposed. When used together the patterns must always maintain the same proportion so that the lines and circles have the same thickness.