In case you're not familiar with Brent, in addition to his work
with PTC, he's also the president of the Media Research Center http://www.mediaresearchcenter.org/ and
the nation's leading expert on all things media. The author of one
of the most important works on the media today,
Weapons of Mass Distortion, Bozell is the eyes and ears for
decent parents everywhere who just might not be able to follow
every egregious action of an entertainment industry that is out of
control.

First, a warning: The descriptions of the MTV programming described
in Bozell's study and this article are very graphic -- and very
real. They are not for the faint of heart. But if you have a teen,
and pay for cable television access in your home, you must read the
report.

Why? Because, as stated in the study, "MTV is the most recognized
network among young adults ages 12 to 34, according to Nielsen
Media Research. It is watched by 73% of boys and 78% of girls ages
12 to 19. Boys watch for an average of 6.6 hours per week and girls
watch for an average of 6.2 hours per week."

Rest assured, if you don't have a block on your cable television,
chances are, your kids are watching MTV. And if you don't have an
understanding with other parents when your kids are in their homes,
chances are, your kids are watching there.

One of the most alarming findings in the amazing Parents Television
Council study of MTV's Spring Break programming (March 20-27,
2004):

"In 171 hours of MTV programming,
PTC analysts found 1,548 sexual scenes containing 3,056 depictions
of sex or various forms of nudity and 2,881 verbal sexual
references. That means that children watching MTV are viewing an
average of 9 sexual scenes per hour with approximately 18 sexual
depictions and 17 instances of sexual dialogue or innuendo. To put
this in perspective, consider that in its last study of sex on
primetime network television, the PTC found an average of only 5.8
instances of sexual content during the 10 o'clock hour -- when only
adults are watching."

For the strong of stomach who want
to know more about what comes on in the afternoon just as tweens
and teens are getting off the school bus and turning on the tube in
America's largely unsupervised homes, here's just one example:

One Bad Trip 3/20/04 2:00
p.m.

Human-sundae eating competition: Three guys lie on stage; whipped
cream is placed on their legs and chests. The three girls each
straddle a guy and lick the whipped cream off.

Rep. Peter Roskam (R-IL) says it's "a great way to start the day for any conservative who wants to get America back on track."

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