Resource Decor Appoints New President of Sales for the Americas

Jeddrey Reich has been with Rochdale Spears Group, parent company of Resource Decor, for two years and was most recently Sales Director, Major Accounts.

Resource Decor, a premium home furnishings distributor, recently announced the appointment of Jeddrey Reich as President of Sales, Americas.

Jeddrey Reich has been with Rochdale Spears Group, parent company of Resource Decor, for two years and was most recently Sales Director, Major Accounts. Prior to joining, he worked as Chief Operating Officer at Furniture Barn, where he was responsible for directing purchasing and merchandising strategy and operations. He also brings with him more than 20 years of experience in the furnishings industry with expertise in distribution practices, exceptional product knowledge, the ability to build strong customer relationships as well as an excellent understanding of the current and developing market place.

The Americas, including the US, Mexico and Latin America, are key markets for Resource Decor and Reich’s appointment is further commitment to the company’s plans to strategically grow business in these regions.

“Jedd takes on a key leadership role that will draw on his experience in various operational and strategic roles across North America” says Geoff Hawkes, Chairman and CEO of the Rochdale Spears Group, who founded the company in 2003. “Resource Decor is dedicated to building business in the Americas, to developing enduring partnerships with clients and to providing customers not only with access to great design, but also exceptional service. With an outstanding knowledge base, Jedd is in a strong position to lead this charge.”

Based in the US, Reich will work as an ambassador for Resource Decor on the ground, and take the lead on product and sales strategy in the region, ensuring the business needs of the Americas are consistently met. He will drive sales, marketing, and business development, reporting to Geoff Hawkes

“I am excited to lead this dynamic organization in the Americas and to support the requirements of today’s customer,” says Reich. “Whether it is the traditional brick and mortar retailers, or the trade partners of our e- commerce channels, at Resource Decor we are in the business of offering tailor-made solutions to all of our customers and delivering fine quality furnishing and lifestyle solutions.”

More about Resource Decor: Resource Decor is a design and distribution business for premium home furnishings and lifestyle products. It is a subsidiary of Rochdale Spears Group, a vertically-integrated global design, manufacturing and distribution enterprise providing high-quality furniture and accessories. The Group continually invests in design and product development, and employs over 3,500 people around the world. It is a trusted manufacturer of high-end furniture and supplies major retailers globally. In addition to its manufacturing arm, Rochdale Spears Company, the Group launched SONDER living, a shop-in-shop retail concept, and Projects by Resource Decor, its hospitality division, in 2016. For more information, visit www.resourcedecor.com

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