Hello.

My name is Michael, but my friends call me Mike. I am a data-driven marketer who helps brands attract, acquire and convert new customers. For over 16 years, I've been leading marketing teams for B2B and B2C companies.

I'm passionate about what I do and it shows in my work, and in the teams that I lead. I eat, sleep and breathe marketing. Content marketing, paid search, SEO, lead generation, email, social media and conversion rate optimization are all areas that I can help you with.

I am also an author at Lynda.com / LinkedIn Learning where I have published three courses with a fourth course scheduled for Q2 2017. Learn more about my courses here.

My hobbies include hiking, camping and traveling with my family. I have a life-long obsession with photography. I embrace "life-long learning" by learning Swift and Python in my spare time. I even have an app to show for it.

Director of Marketing

Isolite Systems

May 2017 to present

Isolite Systems is a U.S. registered medical device manufacturer that specializes in dentistry. They manufacture and actively sell three award-winning solutions for minimally invasive, easy-to-use dental isolation and control of the oral environment worldwide.

I was brought on board to bring modern marketing and data-driven, SAAS-based marketing techniques to impact a meaningful to the company's marketing approach to accelerate growth.

Director of Marketing

PicMonkey

October 2015 to May 2017

PicMonkey makes creative tools for photo editing and graphic design. I lead a seven person team to accomplish growth initiatives for international markets, mobile apps, SEO, PPC, social media, email and conversion optimization.

Our app has surpassed 1.25M downloads in less than six months through our go-to-market strategy

Manager Lifecycle Marketing

Lynda.com / LinkedIn

November 2012 to September 2015

Lynda.com is the leading online education platform. I was recruited to build their first Content Marketing program. Through demonstrated leadership & results, my role expanded to direct social media, SEO and B2B lead gen.

Established the first data-driven content marketing strategy for lynda.com

Guided the development and launch of a content marketing strategy for Wacom

Vice President of Marketing

onOne Software

June 2005 to March 2012

onOne builds software tools for photographers. As the first employee at this startup, I set and led the marketing strategy and product roadmap that has enabled the company to continue to thrive for over 12 years.

Director of Marketing

You Software

December 2003 to June 2005

You Software developed utilities for Mac and Windows users. I developed the marketing strategy that included product launches, product roadmap and messaging, press tours, trade shows, advertising and email marketing.

Product Marketing Manager

Extensis

October 1999 to December 2003

Extensis makes software tools for graphic designers. I started as a Program Manager and was promoted to Product Marketing Manager to manage the product roadmap for the company’s highest grossing product line.

Made the jump from Durable Goods to Digital to follow my passion for all things tech and computer-related. I cut my teeth as a Program Manager, serving as the bridge between engineering and marketing, taking marketing's product requirements and writing functional specifications for the software engineers.

I was promoted to Product Marketing Manager and lead customer research to plan the product road map for the company’s highest grossing product line.

Analyst, Factory Manager, Developer

Nike

March 1995 to October 1999

At Nike, I made sure people got the shoes they wanted, when they wanted them. My path started in Inventory Control before being promoted to manage three footwear production factories outside of Jakarta, Indonesia. I spent two years in Indonesia and then moved to Thailand. After 12 months in Bangkok, Thailand as a Footwear Developer, I moved back to Oregon to continue working as a Developer at Nike Headquarters.

Municipal Finance Analyst

U.S. National Bank

March 1991 to March 1995

Performed research and analysis for the structuring of municipal debt programs for state and local government departments. Managed highly detailed projects that required 100% accuracy.