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The inclusion of Muslim women, and hijabis in particular, within diversity marketing campaigns of mainstream corporations has been on the rise — from H&M to Pepsi, L’Oreal to Nike, Dolce & Gabbana to Barbie. While this has largely been applauded and described as a “sign of respect”, “progress”, and “validation” to Muslim women, many have questioned the exclusiveness of this imagined 'Muslim woman' image, and corporate interests. We hope to build on this in cultivating a critical discussion on the topic.

Join us on Monday March 26 for a panel discussion featuring Hoda Katebi, Eman Idil Bare, and Shelina Kassam, to consider the politics of representation and the connection to capitalism, (settler-) colonialism, nationalism and imperialism.

Artwork by some super talented local Muslimah artists will be on display at the venue, in reclamation our narratives, voices, and identities. Artists TBA.

We thank Tasbeeh Herwees, whose article, written following the release of the Kendall Jenner Pepsi ad, inspired the title of this event. To read the full article, please visit: https://www.good.is/articles/pepsi-ad-muslim-woman-kendall-jenner

This event is brought to you by the Multi-Faith Centre (MFC), the Muslim Students' Association (MSA), the Black Students' Association (BSA), and the Anti-Racism and Cultural Diversity Office (ARCDO).