Physician Leadership Institute

About Physician Leadership Institute (PLI)

Physician Leadership Institute (PLI) is a thought leadership organization for coaching, mentoring and bringing about positive change in the medical industry. PLI ultimately seeks to transform healthcare by enhancing physician skills so they may lead a foundational shift of organizational culture, from a cost and goal-oriented service to one that encourages relationships, improves engagement, and reshapes the future of medicine.

Challenge

Physician Leadership Institute partnered with Bayshore Solutions to reengineer their previous website that did not represent the brand as desired and needed improvement in the directed path and call to action.

Solution

Bayshore Solutions selected the WordPress CMS to build the website upon for its ease of administration and freedom from licensing requirements. Fresh design elements and strategic functionality were created to support the brand and its mission.

An Asian-inspired layout and color palette promotes a simple, harmonious, and relaxed feel. The aesthetics encourage a mindset to step-back, reexamine, and realign the assumptions, structure, and processes of healthcare in pursuit of the industrial transformation championed by PLI.