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The price of bundles may be rising, but a growing number of US pay-TV customers are not happy with the bundles they are buying, according to research from Parks Associates.

The 20% of subscribers in the TV Services: Changing the Channel Package report who say they can’t get no satisfaction is a rolling stone that is gathering moss, as it is double the number who expressed the same sentiments in 2013. It also showed that only a third of pay-TV subscribers are very satisfied with their pay-TV service, a drop from 57% who indicated very high satisfaction levels in 2013.

“High satisfaction with pay-TV has dropped across all providers,” commented Brett Sappington, senior director of research, Parks Associates. “Telco services have seen the highest drop in highly satisfied customers compared to cable and satellite providers. The plummeting satisfaction levels ultimately affect service/channel package upgrades, cord-cutting, engagement and perception of operator-driven service changes [such as] dropped or added channels. The pay-TV industry continues to experience worldwide growth, but the North American market is experiencing a decline in penetration. A combination of factors, including high monthly fees and a wide selection of OTT services, are pushing consumers away from traditional pay-TV.”The report adds that over 63 million US broadband households subscribe to an OTT video service, with 36% having at least one streaming media player.