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How Do the Search Engines Work?

What is SEO?

Natural Search Engine Optimisation (SEO) is the most common form of Search Engine Marketing as a website that has been optimised fully will appear at the top of the search engines for a longer period of time. The websites that have been listed in Google with Pay Per Click advertising however will usually disappear when the customer has stopped paying.

Search Engine Optimisation or SEO is the optimising of a website to receive better rankings within search engines such as Google. How Google ranks a website is determined upon a number of factors which must be taken into account. In making the website as search engine friendly as possible by following the best methods, the website will rank higher.

Google will send a “Googlebot” or a “spider” which will “crawl” the internet following links to other web pages and resources. The web pages it finds are then indexed back into the search engine and given a ranking based on all factors gathered from the web pages.

How the website is ranked is determined by the content within the website and the density of the relevent keywords, titles, tags and other factors that must be taken into account in order to optimise a website fully. In conclusion, Search Engine Optimization is finding the best and latest techniques to optimise your website for search engines in order to achieve the highest possible ranking for your particular subject matter.