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electionline Weekly

March 21, 2019

What’s your brand?
Basic brand identities and experiences are important for elections offices
By M. Mindy Moretti
electionline.org
The interlocking red and gold circles of MasterCard. Nike’s swoosh. McDonald’s golden arches.
Those are easily identifiable brands, but what about for state and local elections offices? Is your brand identifiable to voters in your jurisdiction? When a letter from your elections...

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