Watch This Expert Break Down Why Clean Meat and Plant-Based Proteins Will Replace Factory Farming Within the Next Decade (VIDEO)

Watch This Expert Break Down Why Clean Meat and Plant-Based Proteins Will Replace Factory Farming Within the Next Decade (VIDEO)

1 year ago

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Bruce Friedrich, the Executive Director of the Good Food Institute (GFI) and founding partner of New Crop Capital, recently gave an inspiring TEDx talk that breaks down how clean meat and plant-based proteins are going to save the planet. No, really!

Freidrich starts off by discussing food waste, explaining the average American citizen throws out roughly 20 pounds of food per month. What’s potentially worse, though, is the waste built into food production … and it is wreaking havoc on the planet.

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The standard Western diet, which centers around meat and dairy, is extremely resource intensive. In order to produce animal products, land, water, and energy are required to grow, harvest, and transport the feed that is then fed to the farmed animals. We currently produce enough calories to feed 10-11 billion people worldwide, however, the majority of this food goes to feed livestock, not hungry people. In fact, it is estimated that people who eat beef use 160 times more land, water, and fuel resources to sustain their diets than their plant-based counterparts.

So, what’s the solution? If our collective demand for animal products continues to grow as we approach a population of 9.8 billion by 2050, we simply won’t have the space or water needed to keep up. Friedrich states there is a simple answer: animal-free meat. And venture capital firms, entrepreneurs, and major corporations are taking notice on this technological trend.

There is an undeniable shift and it’s towards a more sustainable, plant-based food system. Because the reality is, people are likely never going to stop eating meat – but if they have the option to choose a product that is better for the environment and animals then we could truly see a major shift in our food system.

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As Bruce relays in the TEDx talk, when Bill Gates first tasted Beyond Meat’s plant-based chicken he said, “What I just tasted was not just a clever meat substitute, what I just tasted was the future of food.” The future of food is here and it is plant-based!

"If our collective demand for animal products continues to grow as we approach a population of 9.8 billion by 2050, we simply won’t have the space or water needed to keep up." "Friedrich states there is a simple answer: animal-free meat." The only truly "animal-free meat" is all plant-based. As for a human population of 9.8 billion, why isn\’t anything being done NOW to prevent unchecked expansion? As with recycling and reduced consumption, reduce, reduce, reduce the human population NOW!