Google’s latest round of algorithm changes, which affects just 3 percent of queries, is now known as the Penguin update. The latest sweep of the SERPs penalized spinners and spammers , and sends a clear message about what the...

While Google is putting the virtual smack down on some SEOs, the search engine is also playing nice by providing a set of terrific presents to those donning their white hats in the form of additional search query data in Google Webmaster...

The much anticipated over-optimization penalty has arrived, and the most roguish (or simply the most uninformed) SEO's are in full-on panic mode. Google announced that it has taken a step to reward high-quality sites , but what...

They’re maybe one or too things wrong with this sentence your reading, or may be even five – quite possibly more. Grammatical gaffes can have a devastating effect on Web workers. Content has long been the King of the Internet...

Google has blogged about two big updates to the types of rich snippets the search engine will be crawling. The news is especially useful to online merchants, SEO professionals and, well, pretty much anyone that runs a website. Rich...

Marketing automation software Pardot is offering up some new search engine optimization focused tools (modules) that are worth a look. Pardot’s now includes a feature for monitoring keywords and competitors within the cloud-based...

Google once again released a roundup of search-quality changes that were made in March 2012. On the heels of its recent Panda update which occured in mid-March, many of the changes relate to the overall freshness of the indexes (including...

Several rather significant enhancements are being rolled out in Google Webmaster Tools this week. Google announced that it now detects and reports several new types of errors, is showing which errors are most important, and is letting...

There are many tools available to Web workers that can support their search engine optimization initiatives. While you’re likely familiar with many of the market’s leading platform vendors, there are several emerging solutions...

Search analytics software provider Searchmetrics has made an addition to its successful SEO + SEM and Social modules with the launch of a new backlinks analysis tool in open beta. The new Links module gives global marketers instant...

Inbound links and personal connections carry the strongest influence in search results listings, and today you will discover several tactics to increase both of those counts. There’s a lot more to securing first-place and first...

Google recently announced several new search quality highlights that were rolled out in January. Perhaps more than any other "theme" from this round of updates, however, freshness seems to be the focus. Google has essentially...

December's list of Google search quality highlights is out and there are quite a few that you may want and pay close attention to you. Google has even added some codenames to the individual changes - which certainly makes it easier...

It looks like the pharmaceutical industry could use a new SEO prescription; that is, at least, according to a recent study by Covario , which details exactly how Big Pharma is providing the perfect blueprint for what not-to-do when...

Google published another list of algorithm changes last week, following up on set of improvements it announced last month. Here’s what digital Web workers need to know and can expect on the search results pages in the future...