This is a great article about Melinda, the other half of the biggest charity in the world. I really love the poignant images of her marriage to Bill and how they complement each other so well. He is a lucky man. – Jason

These guys are incredible good, but they’ve worked very very hard too. If they win this contest, people will be talking about how Nuttin’ but Strings was an overnight sensation. But they weren’t. I saw these guys probably 4 years ago on Jay Leno. They’ve been workin’ for this fame. -Jason

The space shuttle is not a Dip, it’s a cul-de-sac, because it’s going nowhere and NASA needs to drop it

Further Advice

Market acceptance is a big Dip, but worth pushing through

There is a difference between quitting a tactic (action or behavior) versus quitting a strategy (or long-term goal/outcome)

Don’t quit in the Dip – push through short-term pain by visualizing the great long-term results – AKA no one quits the Boston Marathon at mile 25

“Never Quit “– this is a terrible piece of advice

“Don’t quit something with great long-term potential because of the stress of the moment” – much better advice!

Michael Crighton quit medicine after graduating Harvard Med and doing a prestigious fellowship. If he can quit – so can you.

Before quiting ask yourself 1) Am I just panicking, scared or hurting? All three are bad reasons to quit. 2) Who am I trying to Influence? A single person is hard to bring around, but a market is almost always climbable. 3) Am I making measurable progress? As long as you are making some forward progress, there is hope.

Final Thoughts

You are astonishing – how dare you waste it on half-assed efforts.

Quit mediocre things and use that additional energy, time and resources to assault the Dip that really matters. Make a dent in the universe.

It’s almost impossible to over-invest in becoming the market leader.

Last page: “All are successes are the same. All our failures too. We succeed when we do something remarkable We fail when we give up too soon We succeed when we are the best in the world at what we do.

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