Twitter enables people to stay connected and updated through the exchange of quick, frequent posts on the site. The short updates sent to Twitter followers are called “tweets” and are sent directly to the follower's email account or cell phone.

Hallmark Health is one of approximately 215 hospitals and health care systems in the country currently using Twitter. It’s a great way for the organization to stay connected with the communities it serves, while providing information on important health topics like diabetes, heart disease and nutrition. Twitter will also be used to promote the various seminars, forums and other special events happening throughout Hallmark Health.

Adding this type of social networking to Hallmark Health’s existing marketing efforts helps to reinforce the organization’s brand and drives greater awareness of programs, services and events.

If you have a Twitter account follow Hallmark Health at http://twitter.com/hallmarkhealth.

For more information about Hallmark Health, visit www.hallmarkhealth.org.