Japan’s Ministry of Foreign Affairs have started to make preparations for inviting people from overseas who disseminate information via the social media such as Facebook and Twitter, as part of the countermeasures against “baseless rumors” that have damaged sales of Japanese agricultural products and tourism industry. More than 500 million people in the world are said to use the social media. The ministry has seen the great impact of the social media in the revolutions in the Middle East, and decided to use the social media to counter the “baseless rumor” by having people disseminate the messages of safety and favorable impressions.

In the second supplementary budget for the fiscal year 2011, the ministry obtained 1.5 billion yen for the countermeasures against “baseless rumors”. This plan to invite Facebook and Twitter users with large followers is part of the countermeasures.

Starting November, the ministry will invite the total of about 15 people over time from Europe, the United States, China and the Middle East who have large Facebook or Twitter followers. They will be selected by the Japanese embassies and consulates overseas, and they will be invited to Fukushima, Miyagi and Iwate Prefectures.

There is no guarantee that these social media users will disseminate messages that are favorable to Japan. But the section in charge of the project at the Ministry of Foreign Affairs is hopeful that “They will send out messages after they actually visit the places and eat the local specialty food. We believe that the messages will be more credible, not the baseless rumor. The messages will be sent out fast, in great numbers, and widely”. In addition, the Ministry will invite foreign media – newspapers and TV stations – to the disaster affected areas, so that they can send out information on Japanese agricultural products and tourism to a wider audience.

Other countermeasures against “baseless rumors” include airing TV commercials outside Japan using celebrities telling the foreign viewers how safe the Japanese goods are, and fairs and food tasting events at the Japanese embassies and consulates overseas that feature the goods and produce from the disaster-affected areas.

So the Ministry correctly identified the social media like Facebook and Twitter that played a significant role in the Middle East uprisings. What they have chosen to ignore was that the social media was used by the protesters as a countermeasure to the government propaganda, not the other way around.

Using the same budget, the Ministry is hiring two people with collage or graduate degrees to tweet in English on behalf of the Ministry, and take care of these social media foreign visitors when they come. The message that they should tweet is about how charming Japan is and how well it has recovered from the earthquake/tsunami disaster. The position is temporary, lasting 6 months starting October 3, and you are to work 5 days a week excluding weekends and holidays for up to 29 hours per week. One hour lunch break. English proficiency is a must.

If you think you’ve got what it takes to do the government propaganda, contact:

外務省外務省大臣官房広報文化交流部総合計画課 経理庶務班
電話番号：03-5501-8127
ファックス：03-5501-8126

I wonder who will appear in the commercials? Which celebrity will be purchased? Anyone that you would recommend?

… these are not “dosimeters” but “glass badges” that passively collect radiation information. It won’t help these children or their parents to avoid high-radiation areas and spots, it won’t tell them how much radiation they will have been exposed unless they are sent in to a company to interpret the data.

Radiation exposure is increased by a factor of a trillion. Inhaling even the tiniest particle, that’s the danger.

Yo: So making comparisons with X-rays and CT scans has no meaning. Because you can breathe in radioactive material.

Hirose: That’s right. When it enters your body, there’s no telling where it will go. The biggest danger is women, especially pregnant women, and little children. Now they’re talking about iodine and cesium, but that’s only part of it, they’re not using the proper detection instruments. What they call monitoring means only measuring the amount of radiation in the air. Their instruments don’t eat. What they measure has no connection with the amount of radioactive material.

Dr. Helen Caldicott (Co-founder of Physicians for Social Responsibility):

You’ve bought the propaganda from the nuclear industry. They say it’s low-level radiation. That’s absolute rubbish. If you inhale a millionth of a gram of plutonium, the surrounding cells receive a very, very high dose. Most die within that area, because it’s an alpha emitter. The cells on the periphery remain viable. They mutate, and the regulatory genes are damaged. Years later, that person develops cancer. Now, that’s true for radioactive iodine, that goes to the thyroid; cesium-137, that goes to the brain and muscles; strontium-90 goes to bone, causing bone cancer and leukemia. It’s imperative … that you understand internal emitters and radiation, and it’s not low level to the cells that are exposed. Radiobiology is imperative to understand these days.”