Radio Martí’s Groundbreaking “El Revoltillo”

January 21, 2011

“El Revoltillo” (“The Scramble”), a groundbreaking new program on Radio Martí, brings online classifieds to the airways, bridging the information gap in Cuba. This daily interactive broadcast connects buyers and sellers looking to make an exchange via cash, goods or services, a free market practice that is often curtailed by the Cuban government.

“El Revoltillo marks another way that Radio and TV Martí provide access to information otherwise unavailable to the Cuban people,” said Carlos García-Perez, director of Radio and TV Martí. “We heard from our research focus groups with recent Cuban immigrants about the increasing popularity of a Craigslist-like Cuban website and responded by creating this on air barter program.”

Given that access to the Internet in Cuba is highly restricted, show co-hosts Karen Caballero and Alfredo Jacomino read online classifieds and audience e-mails, and open the phone lines to Cuban listeners who have something to buy, sell, rent or trade. “El Revoltillo” provides Radio Martí’s audience with a unique opportunity to connect to a growing network of small businesses and entrepreneurs.

“El Revoltillo” airs daily from 10:30 to 11:00 a.m. on Radio Martí’s AM and shortwave frequencies, and is available online at www.Martinoticias.com.