Minto Communities: 123 Portland

Data-Driven Sales Office Registrations

Use Case: Minto Communities – 123 Portland

Background

Located in the heart of the Fashion District at Adelaide Street West and Portland Street in downtown Toronto, 123 Portland is steps from the TTC, PATH system, fine dining, nightlife, grocery stores and shopping.

With a Walk Score of 99 out of 100, this is one of Canada’s truly great neighbourhoods. Designed with walkability in mind, and interspersed with parks.

2.5K+

REGISTRATIONS

30K+

ENGAGED VISITS

800

PERSONALIZED AD VARIANTS

94%

REDUCTION IN CPL

Solution

With the objective of increased awareness in the GTA and a focus on driving registrations pre & post Sales office launch, Triangles’ system set out to achieve the following goals: