Serial Cultura Demos 2 Cool New Ways To Wear A Scarf

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Once the fog starts to roll in, there’s only one accessory S.F. ladies have their minds on, and that’s the ever-functional scarf. And with good reason, since bundling up in a cozy wrap-around keeps you both stylish and warm — no matter what chills the Bay blows our way. And while choosing between printed, fringed, or silky knits is already a tough call to make, its can be even more perplexing when it comes to actually wearing them.

To help avoid a literal pain in the neck, we enlisted the help of local brand Serial Cultura to show us two clever ways to curl around its gem- and marble-embellished bundles in a cinch. So, whether you’re looking for a classic twist to show off a print-tastic piece or a shawl-inspired take to stay extra toasty, these fresh binds will do anything but tie your style down. Read on for the step-by-step tutorials and rock this cold-weather cure — stat!