In addition to a new look for Siri, she's getting the chance to become a "he" thanks to new gender control options demonstration at WWDC today.

The voice command technology can be either female or male in iOS 7. Aside from English, Siri also works in French and German now.

Beyond the look and sound of Siri, there are some improvements to the service's utility as well. For example, Siri can now control more aspects of the iPhone, including voicemail playback and screen brightness. Siri can even comply when asked to read content from the likes of Twitter and wikipedia.

Online Searches can also be facilitated through voice command, with search results coming back from Bing. Expanding in-car options, Siri Eyes Free support will allow users to display content - including maps - on an external screen inside of their vehicles.

2014 automobiles from the likes of Honda, Mercedes, Nissan, Chevy, Kia and Hyundai will see expanded Siri integration.