“I never metaphor I didn’t like.” – Richard Lederer, NPR’s A Way with Words

In the previous blog, we talked about the importance of having FUN while pitching.

If you’re not having fun; trust me; your audience isn’t having fun.

Now for the second letter in F.L.A.I.R. that helps investors care.

L = LINK

“The quickest way to help decision-makers connect with what your business does is to compare it to something they already know and respect.” – Sam Horn, Intrigue Expert, pitch strategist and author of POP!

Jan Bruce of New Life Solution is already a successful entrepreneur having developed meQuilibrim (talk about a business name that POP!s).

She has a compelling “backstory.” After selling a business to Martha Stewart for millions, for some reason, Jan didn’t feel as happy as hoped.

In fact, as she told our group, she wondered, “Why am I feeling so bad when I am doing so well?”