WORLD MARTINI DAY SOCIAL MEDIA ACTIVATION / BELVEDERE

With no real ownership of the international day for vodka’s signature drink, we made belvederevodka.com the hub of World Martini Day, driving consumers to the site through worldmartiniday.com. That day we aggregated photos and market toasts from around the world, activated social communities throughout Belvedere-owned channels and SEO, gaining 3x more engagement than any competitor, making Belvedere the owner of World Martini Day.