Monday, September 25, 2006

Your Company Needs To Be Set Apart - Get Passionate In Marketing And Advertising Your Company

What sets your B2B or B2C company apart? If you can not point to anything that sets you apart then you will blend in with the rest of the plain vanilla icing. However, a company that is rich in color will stand out above the frosting on the Internet cake.

With so many companies that are in direct competition with products or services you provide, there has got to be something that you are really passionate about. Sharing those thoughts may be one of the most important marketing and advertising strategies a company can do online today.

If you want to make an impression with customers, it is an important strategy for top management on down to share the vision. It is one thing to share that vision with existing customers, but how do you share with potential customers that do not know your brand name? Well, to start, a website is a prime business area for reaching new customers, especially if done with a proper Internet marketing style. Marketing style has a lot to do with what type of business brand image that is being portrayed across the great Internet divide. Companies that are deceitful in their marketing and advertising messages will be found out quickly. The Better Business Bureau has a free online search for the consumer or other businesses to check out other businesses for reported problems. Search the BBB by company name or URL website address.

Customers want someone they can trust. The only way a potential customer can get to know you online is if you tell them about yourself. However, just sharing the information in a website may not be good enough today in a world where the consumer and other businesses are demanding more. Potential customers are looking to find out about the heart and soul of the company. Some of the questions asked by new customers are: Is this company going to stand behind the product or service provided? If an eCommerce site, then they would want to know the return policy. What happens when there is a problem with the order? What type of customer service does this company have? Are they going to share my personal email information with others? These are only a small sampling of the questions asked.

So, how do you portray your company in a way that is customer centric and not in the mode of boring? After all, there are thousands of other companies that are boring, and we don't need a thousand and one.

This is where a company from the top can set themselves apart. Consider having a message from the president or CEO of a company include information about the company. Also consider having an informal, and professional, company blog with postings by the CEO or president of the company. This will give key insights into what is going on from the inside.