by James Lawson, consulting editor Marketers have never been better served when it comes to data cleansing with a wider array of quick, easy and inexpensive solutions available to them than ever before. Contributors: Cyril Law | solutions director, Callcredit...

by Antony Begley For many complex reasons, the regular and efficient use of suppression is not as widespread as it should be among marketers – but with more compelling reasons to adopt it and more high quality options available than ever before, the tide...

Addressing software and solutions provider Hopewiser has launched a newly-designed website. The new site is easier to navigate, and more user-friendly. It has a number of objectives and targets; Hopewiser will be monitoring traffic and conversions closely....

Hopewiser has signed a partnership deal with Optimal CRM, a Microsoft certified partner with over 15 years’ experience implementing IT and CRM systems. Optimal CRM is part of the Dust Control Systems group of companies. It helps customers and partners...

by James Lawson, Contributing Editor In the world of addressing, keeping data clean is a far bigger challenge than growing the size of a database, but with quality and quantity both being of huge importance having cutting-edge software and the best reference...

by James Lawson, Contributing Editor As more businesses begin to see the benefits of addressing software, competition is intensifying, leading to increased pressure on validation services, however cloud-based services are making life a little easier, allowing...

About Us

With a 14-year track record in covering the leading edge of direct marketing and customer management, Database Marketing magazine is the premier source of information on exploiting both new and traditional direct channels to the customer.

Reporting on both B2B and B2C issues, each issue contains real job-useful information to keep readers up to date in this rapidly changing area of business.