All ADM Blog Posts Tagged 'Bowl' - Automotive Digital Marketing2018-05-24T17:34:08Zhttp://www.automotivedigitalmarketing.com/profiles/blog/feed?tag=Bowl&xn_auth=noContent Doesn’t Have to Be Scary!tag:www.automotivedigitalmarketing.com,2018-05-24:1970539:BlogPost:6628062018-05-24T13:48:51.000Zsara callahanhttp://www.automotivedigitalmarketing.com/profile/saracallahan
<p><a href="http://api.ning.com:80/files/nBrL*KcUNzCzYL1V5SQJNyqf-folh1WptIiFeFBOEac7weKmTJKDTwfm6m6Q1ZFwbZ2UrfCbFPh6aq1EuJpO2YVJ1c*z7o2f/cwpic.jpeg" target="_self"><img class="align-right" src="http://api.ning.com:80/files/nBrL*KcUNzCzYL1V5SQJNyqf-folh1WptIiFeFBOEac7weKmTJKDTwfm6m6Q1ZFwbZ2UrfCbFPh6aq1EuJpO2YVJ1c*z7o2f/cwpic.jpeg?width=380" width="380"></img></a> Great content comes in several forms. However, many people think of content as just the written word, such as blogs and articles. For those who aren’t writers, or don’t have the time to write, this can seem like a daunting task.</p>
<p></p>
<p>It’s tough coming up with ideas and, even when you do, explaining your idea…</p>
<p><a href="http://api.ning.com:80/files/nBrL*KcUNzCzYL1V5SQJNyqf-folh1WptIiFeFBOEac7weKmTJKDTwfm6m6Q1ZFwbZ2UrfCbFPh6aq1EuJpO2YVJ1c*z7o2f/cwpic.jpeg" target="_self"><img src="http://api.ning.com:80/files/nBrL*KcUNzCzYL1V5SQJNyqf-folh1WptIiFeFBOEac7weKmTJKDTwfm6m6Q1ZFwbZ2UrfCbFPh6aq1EuJpO2YVJ1c*z7o2f/cwpic.jpeg?width=380" width="380" class="align-right"/></a>Great content comes in several forms. However, many people think of content as just the written word, such as blogs and articles. For those who aren’t writers, or don’t have the time to write, this can seem like a daunting task.</p>
<p></p>
<p>It’s tough coming up with ideas and, even when you do, explaining your idea in writing, rather than speaking about it in person, can be difficult.</p>
<p> </p>
<p>Well, I have great news for those of you that feel that way. One of the most popular forms of content today is also the easiest to produce. It can also be the best way to get your message to your audience in your own words –and that is video.</p>
<p> </p>
<p>Video content plays well across all publishing points. Your website, YouTube and other social media channels see increased engagement and studies show that these days audiences prefer video content. As a result, publishing platforms give video content increased reach.</p>
<p> </p>
<p>Here are a few pointers that can help with developing video blogs:</p>
<p> </p>
<ol>
<li><strong>Appearance</strong> – Many would tell you to follow the adage, “Dress for Success.” In this case, however, it’s more important to be yourself. To be at your best, you should feel comfortable when presenting. If you normally wear suits, that’s fine, but if you’re a t-shirt and blue jeans person, there’s nothing wrong with that. Dress in whatever way you usually present yourself to your customers.</li>
</ol>
<p> </p>
<ol start="2">
<li><strong>Setting</strong> – One of the most important things to consider, but which tends to get overlooked the most, is the background. Everything in the video tells a story about you including the background. Ensure that the background is visually appealing but that it does not have so much going on that it is distracting. For example, a blank white wall behind the speaker versus a visually pleasant background such as an outside setting does make a difference in the impression the video makes on your audience. Be sure to do a test and see how things look. If you are at your desk is it clean or are there piles of paper lying around? Or, does that plant in the background look likes it’s growing out of your head?</li>
</ol>
<p> </p>
<ol start="3">
<li><strong>Lighting</strong> – Be sure to have appropriate lighting while filming. This doesn’t mean you have to invest in studio lights, but simply that you’re well lit. If you have light coming from behind you, it is likely that that you will appear dark, or simply a silhouette to your audience. Light coming straight from the front could make you appear washed out. Side lighting (depending on the setting) is usually best. Of course, nothing beats nature. On a nice day with a good background, natural lighting can really make you shine on camera.</li>
</ol>
<p> </p>
<ol start="4">
<li><strong>Sound</strong> – Last, but not least, ensure that the sound quality is good on the video. This can be achieved with an inexpensive lapel microphone that plugs into your smartphone (if you’re filming using one), a desktop microphone, or, if you have the budget, more expensive wireless lapel microphones. There are many options to choose from, regardless of what equipment you choose to film with. Simply ensure that your audience can hear you clearly and that you are not muffled, do not sound distant or have an echo.</li>
</ol>
<p> </p>
<p>Don’t let content scare you. There are many ways to produce educational, thought leadership content both written and with video. Of course, something else to consider is utilizing a mixture of both. This is the best way to increase the chance of your content being devoured by your audience. Whichever medium you choose, content can be the simplest, most effective and least expensive way to get you and your company in front of your audience on a regular basis.</p>Jumpstart Automotive Media Insights: 34% Are Shopping Luxury Brands, And They’re Not Always Who We Think They Aretag:www.automotivedigitalmarketing.com,2018-05-23:1970539:BlogPost:6627002018-05-23T13:47:02.000ZJohn Sternalhttp://www.automotivedigitalmarketing.com/profile/JohnSternal
<p>Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released additional data from its eighth annual Insights Book that illustrates key demographic shopping trends among luxury and non-luxury shoppers. This collection of consumer shopping patterns spans Jumpstart’s portfolio of automotive websites representing 20 million in-market shoppers. Click…</p>
<p>Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released additional data from its eighth annual Insights Book that illustrates key demographic shopping trends among luxury and non-luxury shoppers. This collection of consumer shopping patterns spans Jumpstart’s portfolio of automotive websites representing 20 million in-market shoppers. Click <a href="http://www.jumpstartautomotivemedia.com/insights/jumpstart-automotive-media-insights-book">here</a> to download the 2017 – 2018 Insights Book.</p>
<p>Across Jumpstart, 34% of shoppers are researching luxury vehicles, but there have been some surprises uncovered through in-market research and when looking at shopper behavior:</p>
<p><strong>Luxury owners can be younger than we typically think: 1/3 Of Luxury Owners Are Between The Ages Of 25 – 34 Years Old</strong></p>
<p><strong>Of consumers in this age group:</strong></p>
<ul>
<li>· 72% have a household income of more than $100K</li>
<li>· 82% are purchasing a new vehicle to be used as their primary vehicle</li>
<li>· 77% typically purchase or lease a new vehicle every three years or less</li>
</ul>
<p><strong>Affluency doesn’t always align with luxury vehicle ownership: 1/3 Of Luxury Owners Have A Household Income (HHI) Of Less Than $100K</strong></p>
<p><strong>Of consumers in this HHI classification:</strong></p>
<ul>
<li>· They are 37% more likely to associate “unique knowledge or taste” with luxury, which speaks to the need to express their individuality</li>
<li>· 1 in 4 are single or living with a partner, and 1 in 5 are first-time luxury owners</li>
<li>· This group lives for the thrill or experience of driving and is 12% more likely to place a greater emphasis on vehicle performance</li>
</ul>
<p><strong> </strong></p>
<p><strong>Luxury Car &amp; Truck Segments:</strong> Among luxury car segments, all categories saw declines in 2017 sales except for midsize luxury sedans (+6%) and luxury specialty cars (mostly coupes, but not sports cars; +18%). However, shopper interest on Jumpstart sites painted a slightly different picture. The main growth in luxury car interest came from the entry luxury sedan category, which was up 8%, while the midsize category was down 8%.</p>
<p>Among all luxury SUVs/CUVs, the full-size and midsize segments continue to hold the highest share of shopper interest on Jumpstart sites (7%). Despite this, none of the main luxury SUV/CUV segments saw growth in 2017. In fact, the only one that grew was the luxury performance SUV/CUV segment, which consists of vehicles like Audi SQ5, BMW X5 M, Porsche Cayenne Turbo, among many others.</p>
<p><strong>The Luxury Purchase Cycle</strong></p>
<ul>
<li>· 62% expect to hold onto their vehicle for three years or less</li>
<li>· 70% are buying their primary vehicle new, and are 41% less likely to purchase a used vehicle</li>
<li>· 36% of mass market owners are considering a luxury vehicle for next purchase</li>
</ul>
<p> </p>
<p><strong>Defining Luxury And Purchase Motivations</strong></p>
<ul>
<li>· 68% “quality” is the one word that best describes luxury</li>
<li>· 72% want a car that “stands out” rather than “fits in”</li>
<li>· 67% agree that the vehicle a person drives says a lot about who they are</li>
</ul>
<p> </p>
<p><strong>The Luxury Brand Experience</strong></p>
<ul>
<li>· 50% more likely to attend an experiential event</li>
<li>· 88% who have attended an experiential event came away from it with a more positive perception of the brand</li>
<li>· ¾ of luxury owners use the dealership for service, which presents an opportunity for OEMs to continue to influence brand perception</li>
</ul>
<p>“Luxury shoppers in particular are placing increased focus on brand experience and innovation when shopping for their next vehicle,” said Libby Murad-Patel, vice president marketing and strategic insights at Jumpstart. “That being said, we’re seeing a healthy amount of cross-shopping between luxury brands, as well as luxury shoppers looking at CPO or used vehicles (+36% in 2017) and at the same time loyalty is a challenge for all automakers; this presents a great opportunity for marketers in placing greater emphasis on a vehicle’s unique values, while addressing quality, longevity, versatility and maintenance concerns up front.”</p>
<p>To download the 2017 – 2018 Insights Book from Jumpstart, <a href="http://www.jumpstartautomotivemedia.com/insights/jumpstart-automotive-media-insights-book">click here</a>.</p>
<p><strong>About Jumpstart</strong></p>
<p>Jumpstart Automotive Media, a division of Hearst Autos, offers high-impact and performance-driven marketing and advertising solutions that achieve optimum results. An industry thought-leader known for its in-depth shopping reports, Jumpstart connects automotive marketers with the largest, high-performing audience of car shoppers and enthusiasts through partnerships with: <em>Car and Driver, U.S. News Best Cars, J.D. Power Cars, NADAguides, Autoweek.com, Autobytel, Autolist.com, Daily News Autos, LeftLaneNews.com, CarSoup, CarBuzz, CarStory, and VehicleHistory.com.</em></p>
<p><br/> JumpstartAuto.com, @JumpstartAuto</p>Plugging Holes in the Service Buckettag:www.automotivedigitalmarketing.com,2018-05-23:1970539:BlogPost:6629702018-05-23T13:30:00.000ZScot Eisenfelderhttp://www.automotivedigitalmarketing.com/profile/ScotEisenfelder
<p><a href="http://www.automotivedigitalmarketing.com/profiles/blogs/plugging-holes-in-the-service-bucket" rel="noopener" target="_blank"><img class="align-full" src="http://api.ning.com:80/files/SQgChB3-ssK-TMHdm0fcnZPJhmFxNzDYRwoI5qsMdNBiXClzRXhzHOSxWkeIcR1ff7TiSGwMDxLTScn6ya9tm4ZWexzDDCHB/immm.jpeg?width=750" width="750"></img></a> <span style="font-size: 12pt;"><strong>We are in a new era; one in which dealers make most of their money on the service side and not in new vehicle sales.</strong></span></p>
<p>Yet, as an industry we still spend far more money marketing the sales side of the business, and on conquest marketing, than we do on service marketing and customer…</p>
<p><a href="http://www.automotivedigitalmarketing.com/profiles/blogs/plugging-holes-in-the-service-bucket" target="_blank" rel="noopener"><img src="http://api.ning.com:80/files/SQgChB3-ssK-TMHdm0fcnZPJhmFxNzDYRwoI5qsMdNBiXClzRXhzHOSxWkeIcR1ff7TiSGwMDxLTScn6ya9tm4ZWexzDDCHB/immm.jpeg?width=750" class="align-full" width="750"/></a><span style="font-size: 12pt;"><strong>We are in a new era; one in which dealers make most of their money on the service side and not in new vehicle sales.</strong></span></p>
<p>Yet, as an industry we still spend far more money marketing the sales side of the business, and on conquest marketing, than we do on service marketing and customer retention.</p>
<p> </p>
<p><span style="font-size: 12pt;"><strong>Some dealers justify this by saying that sales drives service business.</strong></span> <br/>I would argue that equally, service drives sales business. When customers service with you, they are two-and-a-half times more likely to buy their next vehicle from you.</p>
<p> </p>
<p>Yet, service is where most customer defection occurs. If you can plug the holes in your service bucket, you won’t have to pour as much water in the top. Here are a few strategies that will help.</p>
<p> </p>
<p><span style="font-size: 12pt;"><strong>Invest in the Relationship</strong></span></p>
<p>We all know the goal is to develop a relationship with every customer, but what does that mean?</p>
<p> </p>
<p><strong>Your relationship with your customers is not defined by how you treat them. At the heart of every relationship is communication.</strong> How well are you communicating? Even more important, how well are you listening?</p>
<p> </p>
<p><span style="font-size: 12pt;"><strong>Effective communication is a two-way street.</strong> <br/></span>As dealers, we send out communications all the time. But, how much communication do you receive from your customers? Do you ask their opinions? Do you pay attention to which offers they respond to? Do you track how and when they are consuming your messages?</p>
<p> </p>
<p><span style="font-size: 12pt;"><strong>In any relationship, you must learn how to communicate.</strong></span> <br/>I believe in Omni-channel, using all available channels to relay messages. Studies in advertising have shown that it can take four or five impressions before the message sinks in and the person responds.</p>
<p> </p>
<p><span style="font-size: 12pt;"><strong>The same thing happens with personal communications, too, right?</strong> <br/></span>Your spouse may ask you to do something once, but you don’t do it. After hearing it several times, however, it begins to sink in that this may be important and you should probably do it. </p>
<p> </p>
<p><strong>Perhaps more important than the means of delivery, is the message itself.</strong> When you do communicate with your customers, don’t always try to sell them something. A relationship is not all about you!</p>
<p> </p>
<p><span style="font-size: 12pt;"><strong>Customers want information and they want to feel appreciated.</strong></span></p>
<p>Keep your customers informed about their vehicle and their service needs. Educational messages will generally be better received than a 10 percent off coupon. Tell your customers how to reset their clocks, how to use the features in their vehicle, how to pre-set their seats.</p>
<p> </p>
<p><strong>Also, be sure to thank them for their business.</strong> Some luxury dealers do a great job at this; I know one BMW dealer that sends their customers movie tickets as a thank you for service. If a customer brings their car in twice a year and you are not showing your appreciation in some way, that customer is vulnerable to defection.</p>
<p> </p>
<p>These are not difficult things to do; not that time consuming or expensive. Invest in your relationships by investing in communications.</p>
<p> </p>
<p><span style="font-size: 12pt;"><strong>Improve the Customer Experience</strong></span></p>
<p>A good experience is a smooth, efficient experience. When a person shows up in the service lane, be prepared. If you have a scheduling system, you have the opportunity to know what your customers’ needs are before they show up.</p>
<p> </p>
<p>The check-in process should take no more than two to three minutes, and it should be entirely focused on the customers’ needs.</p>
<p> </p>
<p>As a dealer, you have the opportunity to create an experience that’s better than an independent chain. You have a more comfortable waiting room, better amenities and loaner cars. Don’t think of loaner cars as an expense; think of them as a strategic asset. Loaner cars are not expensive, what’s expensive is not getting the service.</p>
<p> </p>
<p>Focus on value over price. Somehow, in your communications and during the in-store experience, you must find a way to sell value over price. Your dealership may be a little more expensive but your technicians are trained. Your manufacturer parts will last X months longer than a non-OEM part. Better parts and service lower the average cost of ownership, over time.</p>
<p> </p>
<p><span style="font-size: 12pt;"><strong>Only Sell What Your Customers Need</strong></span></p>
<p>When I was at AutoNation, we estimated that we only captured half of the average customer’s service needs. There is enough work to be captured and done on vehicles without selling gimmicks.</p>
<p> </p>
<p><strong>By gimmicks, I mean things like radiator flushes and nitrogen to fill tires.</strong> Customers don’t need that. They need tires, brakes and windshield wipers. I realize these jobs don’t produce a lot of revenue. But it’s not all about today. Keep the big picture in mind. Earn your customers’ trust and when they do need engine and transmission work, they will bring their vehicle to you.</p>
<p> </p>
<p><strong>It really comes down to getting to know each customer and showing them respect.</strong> Do your service advisors view each customer as a welcome friend, or as a means to get their monthly bonus check? Focusing on monthly revenue goals can hurt long-term revenue potential.</p>
<p> </p>
<p><strong>These strategies can help plug the holes in your service bucket and prevent customer defection.</strong> You’ll find that by investing more in your current customers, you won’t have to spend quite so much trying to attract new ones.</p>Do Car Shoppers Really Want to Buy Cars Online?tag:www.automotivedigitalmarketing.com,2018-05-23:1970539:BlogPost:6623662018-05-23T13:22:30.000ZBill Wittenmyerhttp://www.automotivedigitalmarketing.com/profile/BillWittenmyer
<p>Manufacturers, dealerships and vendors are all rolling out <a href="https://hubs.ly/H0cbGJ70">digital retailing</a> initiatives to sell vehicles online. But some dealers remain skeptical and believe that their customers don’t really want to buy cars online, or aren’t ready for that step yet.</p>
<p> </p>
<p>Car shoppers already use the Internet to research brands and models, buy insurance and look for dealers. How many consumers would start the purchase process online, if the option were…</p>
<p>Manufacturers, dealerships and vendors are all rolling out <a href="https://hubs.ly/H0cbGJ70">digital retailing</a> initiatives to sell vehicles online. But some dealers remain skeptical and believe that their customers don’t really want to buy cars online, or aren’t ready for that step yet.</p>
<p> </p>
<p>Car shoppers already use the Internet to research brands and models, buy insurance and look for dealers. How many consumers would start the purchase process online, if the option were available?</p>
<p> </p>
<p>Let’s look at some research. According to Cox Automotive’s “Future of Digital Retail Study” released earlier this year, 83 percent of consumers want to do one or more steps of the purchase process online, and 85 percent said they would be more likely to buy from a dealership that offers at least one component of digital retailing.</p>
<p> </p>
<p>In a separate 2017 survey conducted by Capgemini Consulting, just 42 percent of consumers said they were “likely” or “very likely” to buy a car online in the future. Another 2017 study by Root &amp; Associates/CDK found that 53 percent of consumers said they were “very” or “extremely” likely to conduct the entire car purchase online.</p>
<p> <a href="http://api.ning.com:80/files/SQgChB3-ssKCMwSz07Lzupq*F2fdrgaeHmoU5ha4pw*A8s8asPYbJVVXUyLjfOnPcGyzbNELtSWkHW2c98pCfeCtfemtOjPF/carincart350x250.jpg" target="_self"><img src="http://api.ning.com:80/files/SQgChB3-ssKCMwSz07Lzupq*F2fdrgaeHmoU5ha4pw*A8s8asPYbJVVXUyLjfOnPcGyzbNELtSWkHW2c98pCfeCtfemtOjPF/carincart350x250.jpg" width="350" class="align-right" style="padding: 2px;"/></a></p>
<p>I think one reason why there is so much disparity is because as an industry, there is very little consensus yet on what the online car-buying experience looks like. Everyone talks about the Amazon shopping experience, but we all know that buying a car is not as simple as placing it in a shopping cart and paying with a credit card.</p>
<p> </p>
<p>Significant obstacles still exist for car shoppers who do want to buy online, including:</p>
<p> </p>
<ul>
<li>Accurate, final price quotes that include all variables such as credit scores, local taxes and fees</li>
<li>Precise trade-in valuations</li>
<li>Consumer expectations of credit and financing abilities</li>
<li>Compliance</li>
<li>State laws that require documents to have a wet signature</li>
</ul>
<p> </p>
<p>However, <a href="https://hubs.ly/H0cbGJ70">new technology</a> and tools have already eliminated, or are in the process of eliminating, these obstacles. So…assuming that in the next couple years none of these obstacles are an issue, does that mean 50 percent to 80 percent of customers will rush to purchase online?</p>
<p> </p>
<p>Not likely. According to the Cox Automotive report, 89 percent of consumers said they would still want to sign final documents at the dealership, and 80 percent said they would never purchase without a test drive.</p>
<p> </p>
<p>According to the Capgemini report, 71 percent of car buyers still want to take a test drive and see the car in real life.</p>
<p> </p>
<p>At ELEAD1ONE, we project consumer adoption rates will be slow<em>.</em> Within two years, five to ten percent of consumers will complete <em>some</em> of the purchase process online. In three to five years, that will grow to 20 or 30 percent.</p>
<p> </p>
<p>So, if you are skeptical about digital retailing, does this mean you are vindicated and that you don’t have to worry about offering an online car-buying solution?</p>
<p> </p>
<p>I would argue, no. The vast majority of car shoppers are still unhappy with the car-purchasing process. The three major reasons they cite are time, convenience and pressure from car salespeople.</p>
<p> </p>
<p>More than half of car buyers are willing to try a new solution if it will save them time, be more convenient and free them from the high-pressure environment of a dealership. Why not find a solution that works with, and can be integrated into, your current sales process to provide them with this experience?</p>
<p> </p>
<p>Six out of ten consumers would still want help from the dealership staff, even if they could purchase online. Specifically, they want help from product and technology experts who can help them through online inventory selection, trade-in valuation and financing processes.</p>
<p> </p>
<p>This still takes time, but remember that time is relative. People value their time at home differently than they value their time spent at a dealership. When they are ready, all they have to do is come in for a test drive, make the final decision, sign the papers and pick up the keys. This should reduce their total time in the dealership from two to three hours to half an hour or less.</p>
<p> </p>
<p>Giving your customers more control over the purchasing process now will give your dealership the edge as purchasing online becomes more mainstream.</p>
<p> </p>
<p>If you’re concerned that <a href="https://hubs.ly/H0cbGJ70">digital retailing</a> will take away your control of the sales process or reduce profit margins, don’t be. Choose your solution wisely. Most digital retailing products in development are designed to keep dealerships involved in the purchase process. You can retain complete control over pricing. The only requirement will be designing a new approach to selling that’s more consultative in nature than closing.</p>
<p> </p>
<p>Ultimately, this is what customers want and where the industry is going. The change is happening now and will continue over the next decade. The sooner you meet your customers’ expectations, the more benefits you will reap.</p>5 Tips to Keep Your Teen Drivers Safetag:www.automotivedigitalmarketing.com,2018-05-23:1970539:BlogPost:6627922018-05-23T13:05:12.000ZDerek Crowdenhttp://www.automotivedigitalmarketing.com/profile/DerekCrowden
<p><span>When teens grow up and become independent, a parent’s responsibilities are reduced. For instance, when your son or daughter gets a driving license, you won’t have to drop them off at school every day or pick them up from their friends’ house. However, you should note that teens are not as responsible as adults and thus should be given proper guidance. According to the National Highway Traffic Safety and Administration, the crash rate for teenagers is higher due to lack of experience,…</span></p>
<p><span>When teens grow up and become independent, a parent’s responsibilities are reduced. For instance, when your son or daughter gets a driving license, you won’t have to drop them off at school every day or pick them up from their friends’ house. However, you should note that teens are not as responsible as adults and thus should be given proper guidance. According to the National Highway Traffic Safety and Administration, the crash rate for teenagers is higher due to lack of experience, lack of skills, and immaturity. As a parent, you can play a role in reducing crash rates by applying the following tips.</span></p>
<h2><span>Showing Teens the Dangers of Alcohol</span></h2>
<p><span>Most road accidents are as a result of drunken driving. According to the United States Department of Transportation NHTSA 2016 statistics, 29 people die every day as a result of <a href="https://www.nhtsa.gov/risky-driving/drunk-driving">drunken driving</a> car crashes. Teens can get easily carried away especially when they are trying to fit in. As a parent, it is your duty to educate them about the dangers of drinking and let them know that it’s okay to be set apart and do what is right.</span></p>
<h2><span>Install a Car Tracking Devices</span></h2>
<p><span>A <a href="https://www.ituranusa.com/drive-it/">car tracking device for parents</a> can be useful in three key ways. One, as a parent you can use a tracker to monitor the movements of your new driver. You can know where your son or daughter is without having to call them. Two, you can use a tracking device to check whether your driver is watching the speed limit. Three, in the event that the car is stolen, a tracker makes it easy to locate the car. Some advanced trackers will allow you to lock the doors or stop the engine.</span></p>
<h2><span>Keep Other Teens Out of the Car</span></h2>
<p><span>You should discourage your teens from driving their friends, especially for the first few months after getting their license. Let them wait a little longer to gain more experience and for the excitement and anxiety to cool down.</span></p>
<h2><span>Be a Good Example</span></h2>
<p><span>If you tell a teen to watch the speed limit, but you are forever speeding, they won’t pay heed to your instructions. Therefore, start by being a good example. Always wear your seat belt, avoid using the phone, and obey the road signs.</span></p>
<h2><span>Discourage the Use of Handset While Driving</span></h2>
<p><span>Try to discourage them from sending texts or emails while driving. <a href="https://www.huffingtonpost.com/entry/the-very-real-dangers-of-texting-while-driving_us_58eeddd4e4b0156697224c60">Texting when driving</a> distracts the teen’s attention, even if it’s done at a stop sign. Advise them to pull over if they have to use their phones urgently.</span></p>
<p><span>While teens learn a lot through driving classes, there is a lot you need to do as a parent to ensure they are safe while on the road. Take time with them to see to it that they implement what they learn in class, as well as to teach them the things you have learned from your driving experience. Have some driving sessions when you are not working. This is a great way to teach them and enjoy some quality time before they leave for college.</span></p>3 Tips to Choose Best Car Buying Websites of the UAEtag:www.automotivedigitalmarketing.com,2018-05-23:1970539:BlogPost:6627892018-05-23T06:14:20.000ZTom Hardinghttp://www.automotivedigitalmarketing.com/profile/TomHarding
<p><strong><span>Car buying websites</span></strong> <span>are the latest trend of selling a used car in the UAE. If you are a first-time car seller then you might want to try the <strong>easiest way to sell a car</strong> for a more convenient and hassle-free sale. As the car selling process is not very simple in the UAE and the car market is very dynamic, first time or even second-time car sellers find it difficult to sell a car.</span></p>
<p><span>The internet has made our lives easy and…</span></p>
<p><strong><span>Car buying websites</span></strong> <span>are the latest trend of selling a used car in the UAE. If you are a first-time car seller then you might want to try the <strong>easiest way to sell a car</strong> for a more convenient and hassle-free sale. As the car selling process is not very simple in the UAE and the car market is very dynamic, first time or even second-time car sellers find it difficult to sell a car.</span></p>
<p><span>The internet has made our lives easy and gave us <strong>online platforms to sell a used car</strong> in the UAE. Thus there is an abundance of car buying websites and one might get confused which one to choose, we have compiled a list of useful tips. These tips will help you to choose the best <a href="http://sellyourcar24.com/" target="_blank" rel="noopener">car buying websites</a> in the UAE.</span></p>
<p><span><a href="http://api.ning.com:80/files/keYhQnuPk79CgDSKCDlhu8CYq6Fv61*FqAwt7HX6FjVHpMRCRhxVMqBLguzkWl4gEwk80t5vOx*F5BGIYbY8NvwMpltAqPXI/3tipstochoosebestcarbuyingwebsitesoftheuae.jpg" target="_self"><img src="http://api.ning.com:80/files/keYhQnuPk79CgDSKCDlhu8CYq6Fv61*FqAwt7HX6FjVHpMRCRhxVMqBLguzkWl4gEwk80t5vOx*F5BGIYbY8NvwMpltAqPXI/3tipstochoosebestcarbuyingwebsitesoftheuae.jpg?width=750" class="align-center" width="750"/></a></span></p>
<h2><span>Online Car Value Calculator</span></h2>
<p><span>An online car value calculator is an <strong>online tool</strong> which is found on good car buying websites. The tool allows you to enter some essential information through an online form and gives an estimated value of your car. The form does not demand any such sensitive information which could be a security risk and thus it is a safe way to know the value of your car. Either, you want to sell your car to them or just <em>gauging the market to get an estimate of your car</em>.</span></p>
<p><span>The information provided on the form contains <em>car model, mileage, make, year, specification (gulf or non-gulf) and condition etc</em>. Then the calculator uses its online database and gives an estimate according to the market value of your car.</span></p>
<p><span>This saves you from the hassle of visiting the car market and getting your car inspected physically. The online car value calculators save time and energy, convenient and provide a better understanding of the car prices.</span></p>
<h2><span>Car Inspection Services through Car Buying Websites</span></h2>
<p><span>It had been a practice of many <strong>car dealers</strong> to not to inspect your car thoroughly and quote a price after giving a careless look at your vehicle. This way a seller gets less value for its used car, while a dealer ends up having a good profit margin out of the sale. Best car buying websites make a complete and thorough inspection of your car. When you <a href="http://sellyourcar24.com/blog/car-value-calculator-checklist-what-is-my-cars-worth/" target="_blank" rel="noopener">calculate car value</a> and <strong>book an appointment</strong>, the next step is to take your car for a <strong>physical inspection</strong> to the branch nearest to you.</span></p>
<p><span>A car expert will then take photos of your car from every angle, enter all details in their database, take a test drive in that same vicinity and do a thorough inspection of your car. This way chances of having a low price quote lessen and you can end up having an honest and realistic price according to the market value and condition of your car.</span></p>
<h2><span>Car Buying Specialist Websites</span></h2>
<p><span>A car buying specialist is one who has all above-mentioned facilities at one place. The process is <strong>quick, convenient and easy</strong>. The seller can sit back and relax, while the car buying Specialist Company will inspect, test drive and later on do the post-sales paperwork as well. From non-runners to bank-financed cars, a car buying specialist buys every car no matter what their condition is. <em>While on other online car buying platform you do not get a guaranteed sale, unsafe payment options and chances of scams are high</em>. Thus finding an easiest and safe way to sell a used car in the UAE is through a car buying specialist. As they have a large network and work legally, they handle all post-sales paperwork, which sellers are supposed to do if selling a car through online classifieds or to the dealer.</span></p>Truck Values Stable Last Weektag:www.automotivedigitalmarketing.com,2018-05-22:1970539:BlogPost:6626652018-05-22T15:22:44.000ZBlack Bookhttp://www.automotivedigitalmarketing.com/profile/HollyCollins
<p>Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. <a href="https://urldefense.proofpoint.com/v2/url?u=http-3A__blackbookauto.com_insights&amp;d=CwMFAg&amp;c=B73tqXN8Ec0ocRmZHMCntw&amp;r=xFU-v51HnfjrWnMvSYSAU0Q93qFbW0CPWj45dJ9Faxs&amp;m=NABsrhbYqYNQBSaIy74jRAwCgo6o4N34yx-sSSyCEGI&amp;s=sZjebiYqErFNfuBnX56npcrNwBGcfACoG9GuKO9_O5I&amp;e=">Click here to download the full…</a></p>
<p>Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. <a href="https://urldefense.proofpoint.com/v2/url?u=http-3A__blackbookauto.com_insights&amp;d=CwMFAg&amp;c=B73tqXN8Ec0ocRmZHMCntw&amp;r=xFU-v51HnfjrWnMvSYSAU0Q93qFbW0CPWj45dJ9Faxs&amp;m=NABsrhbYqYNQBSaIy74jRAwCgo6o4N34yx-sSSyCEGI&amp;s=sZjebiYqErFNfuBnX56npcrNwBGcfACoG9GuKO9_O5I&amp;e=">Click here to download the full report</a>.</p>
<p>This week’s Black Book Market Insights report shows how truck values have stabilized last week, following several weeks of volatility while cars saw higher demand at auction. The report also takes a close look at the three-year retention of mid-size cars, which has also stabilized from recent years.</p>
<p>“Sedans drop in value but sporty cars see a seasonal increase with summer around the corner. Luxury cars and crossovers experience a larger decline,” said Anil Goyal, Executive Vice President, Operations.</p>
<ul>
<li>Volume-weighted, overall car segment values decreased by 0.27% last week. In comparison, the values had increased on average by 0.12% per week in the previous four weeks.</li>
<li>In cars, the Sporty Car segment increased the most in value by 0.18% last week.</li>
<li>Volume-weighted, overall truck segment (including pickups, SUVs, and vans) values decreased by just 0.05% last week, same as the average drop per week in the previous four weeks.</li>
<li>In trucks, the Sub-Compact Crossover segment increased the most in value by 0.22% last week.</li>
</ul>
<p> </p>
<p><a href="https://urldefense.proofpoint.com/v2/url?u=http-3A__blackbookauto.com_insights&amp;d=CwMFAg&amp;c=B73tqXN8Ec0ocRmZHMCntw&amp;r=xFU-v51HnfjrWnMvSYSAU0Q93qFbW0CPWj45dJ9Faxs&amp;m=NABsrhbYqYNQBSaIy74jRAwCgo6o4N34yx-sSSyCEGI&amp;s=sZjebiYqErFNfuBnX56npcrNwBGcfACoG9GuKO9_O5I&amp;e=">Click here to download the full report</a>.</p>MAY AUTO LEASE PRICES DROP ON COMPACT AND MID-SIZE VEHICLES, INCREASE ON MANY LUXURY BRANDStag:www.automotivedigitalmarketing.com,2018-05-22:1970539:BlogPost:6627782018-05-22T14:08:47.000ZJohn Sternalhttp://www.automotivedigitalmarketing.com/profile/JohnSternal
<p><em>Several Brands Offer Discounts to New Leases in Time for Memorial Day, While Many Luxury Brands Retain or Increase Monthly Payments</em></p>
<p> Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings for the month of May. Several brands offered discounts on cars &amp; mid-size vehicles, while many luxury brands either increased or retained their current lease prices- encouraging Memorial Day weekend car…</p>
<p><em>Several Brands Offer Discounts to New Leases in Time for Memorial Day, While Many Luxury Brands Retain or Increase Monthly Payments</em></p>
<p> Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings for the month of May. Several brands offered discounts on cars &amp; mid-size vehicles, while many luxury brands either increased or retained their current lease prices- encouraging Memorial Day weekend car shoppers.</p>
<p>The Nissan Sentra is currently priced the lowest of all vehicles, coming in at just $109 per month. The Nissan Sentra is priced lower than the Honda Civic for the third consecutive month, which was the vehicle previously holding the lowest price for the last six months until March. The Honda Civic was priced at $149. </p>
<p>While most vehicle prices have remained steady into May, dealers have offered discounts on compact cars and mid-size cars to continue spurring interest in lease deals. BMW has offered the largest discounts, lowering almost all of their monthly payments by at least $30 or more in the month of May. The BMW 530i and BMW X5 50i both reflected the decrease in payment, as well as BMW 330i.</p>
<p>“Memorial Day weekend has historically been an important time for both dealers and car shoppers, especially since there are plenty of promotions and specials available for cars and trucks,” said Scot Hall, Executive Vice President of Wantalease.com. “We are seeing that this year will be no different, particularly for lease deals, and cars and trucks of all sizes will be offered with incentives that give consumers excitement about a new vehicle just before the summer driving season.”</p>
<p>The vehicle that saw the largest price drop moving into the month of May was the Chevrolet Cruze, with a -15.60% decrease. The vehicle is offered at $289.23 per month from $342.71 the previous month. The vehicles with the largest increased monthly payment are the Cadillac CTS 2.0T with a 24.65% increase, and the Ford Fusion with a 11.79% increase in price from April. The CTS 2.0T is currently offered at $607.44 per month, while the Fusion is offered for $284.53</p>
<p><strong>About Wantalease.com:</strong></p>
<p>Headquartered in Cincinnati, Ohio, Wantalease.com is the world’s first online automotive marketplace for new car leases. For more information visit <a href="http://www.WantAlease.com">www.WantAlease.com</a>.</p>
<p> </p>Swapalease.com Unveils Quarterly Auto Lease Trends Report for Q1 2018tag:www.automotivedigitalmarketing.com,2018-05-21:1970539:BlogPost:6626792018-05-21T19:00:00.000ZJohn Sternalhttp://www.automotivedigitalmarketing.com/profile/JohnSternal
<p><strong><u><a href="http://www.automotivedigitalmarketing.com/profiles/blogs/swapalease-com-unveils-quarterly-auto-lease-trends-report-for-q1" rel="noopener" target="_blank"><img class="align-full" src="http://api.ning.com:80/files/DRDMnMbQm0qeeZ6Wfrz5bTGfNPWKPjnTRWhcoJOb3DUxyR1HtEqwIJPH7TFkKuYlKcYn0z6abQxQAIHaH-r9FjZTZ4NTfuLm/swapaleaseleaderboard.jpg?width=500" width="500"></img></a></u></strong></p>
<p><strong>SWAPALEASE.COM UNVEILS QUARTERLY AUTO LEASE TRENDS REPORT FOR Q1 2018</strong></p>
<p><em>Report Shows Fewer Dealer Incentives on New Leases Driving More Shoppers to Secondary Market</em></p>
<p>Swapalease.com, the nation’s largest online car lease marketplace, today released…</p>
<p><strong><u><a href="http://www.automotivedigitalmarketing.com/profiles/blogs/swapalease-com-unveils-quarterly-auto-lease-trends-report-for-q1" target="_blank" rel="noopener"><img src="http://api.ning.com:80/files/DRDMnMbQm0qeeZ6Wfrz5bTGfNPWKPjnTRWhcoJOb3DUxyR1HtEqwIJPH7TFkKuYlKcYn0z6abQxQAIHaH-r9FjZTZ4NTfuLm/swapaleaseleaderboard.jpg?width=500" class="align-full" width="500"/></a></u></strong></p>
<p><strong>SWAPALEASE.COM UNVEILS QUARTERLY AUTO LEASE TRENDS REPORT FOR Q1 2018</strong></p>
<p><em>Report Shows Fewer Dealer Incentives on New Leases Driving More Shoppers to Secondary Market</em></p>
<p>Swapalease.com, the nation’s largest online car lease marketplace, today released its quarterly lease trends report for the first quarter, 2018. The report shows an increase in search activity across the board for nearly all brands in the Swapalease.com marketplace, indicating that a rising number of people are turning to the secondary market to find lease deals since many dealers are pulling back on incentives on new leases. <a href="http://www.swapalease.com/mediacenter/leasing/files/Q1_2018.pdf">Click here to download the full report.</a></p>
<p></p>
<p>According to the report, Americans are paying an average of $495.83 per month on their leases during the first quarter, up slightly from $485.47 during the fourth quarter of 2017.</p>
<p></p>
<p><strong>The brands with the largest volume of vehicles on the Swapalease.com marketplace continue to be BMW and Mercedes-Benz, with a share of market of 12% and 8%, respectively. BMW’s search traffic was slightly lower during the first quarter at 16%, compared with Mercedes-Benz at 24%.</strong></p>
<p></p>
<p>Chrysler (27%) and Chevrolet (23%) saw the highest search traffic totals among all popular domestic brands. For Asian brands, Lexus (22%) saw the highest search traffic followed by Honda and Infiniti each at 20% search traffic totals. </p>
<p></p>
<p><strong><em>“With dealers pulling back slightly on incentives for new leases, we’re seeing a noticeable jump in the number of people looking for deals on the secondary market,”</em></strong> said Scot Hall, Executive Vice President of Swapalease.com. <em><strong>“We’re also seeing more people wait longer before exiting their lease, which indicates fewer people are looking to exchange their lease at the earliest possible opportunity of their contract.”</strong></em></p>
<p></p>
<p>According to data in the report, the majority of lessees are listing their vehicles for transfer with 25.1 months remaining on their contract in the first quarter, compared with 26.3 months remaining in the fourth quarter. Incentives activity has dropped as well, with the average Swapalease.com user offering $612.54 as an incentive to transfer in the first quarter, compared with $695.16 in the fourth quarter of 2017.</p>
<p></p>
<p><a href="http://www.swapalease.com/mediacenter/leasing/files/Q1_2018.pdf">Click here to access the Q1 lease report.</a></p>
<p> </p>
<p><strong>About Swapalease.com:</strong> </p>
<p>Headquartered in Cincinnati, Ohio, Swapalease.com is the world’s largest automotive lease marketplace and the pioneer in facilitating lease transfers online. More specifically Swapalease.com matches individuals who want to get out of their lease with people who are looking for short-term lease agreements. Prospective buyers can search the listings for the exact vehicle they want, and then register for a nominal fee, allowing them to use Swapalease.com’s safe online system to contact the prospective seller and close the deal. For more information about Swapalease.com or how to exit your lease early, call 866-SWAPNOW or visit <span><a href="http://www.swapalease.com">www.swapalease.com</a></span>.</p>
<p> </p>
<p></p>
<p> </p>Roadside Assistance: 5 Steps to Take in an Auto Breakdowntag:www.automotivedigitalmarketing.com,2018-05-21:1970539:BlogPost:6626572018-05-21T18:21:36.000ZLizzie Weakleyhttp://www.automotivedigitalmarketing.com/profile/LizzieWeakley
<p><a href="http://api.ning.com:80/files/b7srIOJhFJkW5mDIlI*81emAQ85O2DTB--0CTZDHGLLDEAJkKyZoDxF3*mDpzw3cIOwMrSJeezSTzdLsPpXCJCUeSb4CrVjw/RoadsideAssistance5StepstoTakeinanAutoBreakdown.JPG" target="_self"><img class="align-center" src="http://api.ning.com:80/files/b7srIOJhFJkW5mDIlI*81emAQ85O2DTB--0CTZDHGLLDEAJkKyZoDxF3*mDpzw3cIOwMrSJeezSTzdLsPpXCJCUeSb4CrVjw/RoadsideAssistance5StepstoTakeinanAutoBreakdown.JPG" width="685"></img></a></p>
<p>Over 30 million people have their cars break down while driving them in the United States annually. While it can be very frustrating, it can also be extremely dangerous if you do not take the right steps after your car breaks down. Here are five steps that you will want…</p>
<p><a href="http://api.ning.com:80/files/b7srIOJhFJkW5mDIlI*81emAQ85O2DTB--0CTZDHGLLDEAJkKyZoDxF3*mDpzw3cIOwMrSJeezSTzdLsPpXCJCUeSb4CrVjw/RoadsideAssistance5StepstoTakeinanAutoBreakdown.JPG" target="_self"><img src="http://api.ning.com:80/files/b7srIOJhFJkW5mDIlI*81emAQ85O2DTB--0CTZDHGLLDEAJkKyZoDxF3*mDpzw3cIOwMrSJeezSTzdLsPpXCJCUeSb4CrVjw/RoadsideAssistance5StepstoTakeinanAutoBreakdown.JPG" class="align-center" width="685"/></a></p>
<p>Over 30 million people have their cars break down while driving them in the United States annually. While it can be very frustrating, it can also be extremely dangerous if you do not take the right steps after your car breaks down. Here are five steps that you will want to take if your car breaks down while you are driving it.</p>
<p> </p>
<h2>Warn Other Motorists</h2>
<p>The first thing that you should do is pull as far off the road as possible. Then, turn your emergency blinker lights on to warn other motorists that you are broke down. You should always carry flares or <a href="http://www.safetyserve.com/ax/default.aspx?id=39">warning triangles</a> with you so that you can put them behind your vehicle.</p>
<p> </p>
<h2>Call Towing</h2>
<p>The second thing that you should do is to call for your car to be towed. Some insurance carriers offer <a href="http://aaactowing.com.au/about/">towing</a> with your vehicle’s insurance policy. If that is the case, then you may want to call their roadside assistance program. Otherwise, Google for a reliable tow truck company and get them on their way. Calling quickly can often mean that you are not stuck on the side of the highway for long.</p>
<p> </p>
<h2>Call Family or Friends</h2>
<p>It is important to let someone know where you are, so call someone and let them know what is going on. This helps them to not worry about you. Furthermore, it can help them set up alternative ways to take care of your responsibilities such as picking up the kids. You may also need them to come pick you up and take you to where your car is going to be repaired.</p>
<p> </p>
<h2>Stay Safe</h2>
<p>The safest place for you to wait is normally in your car. If it is hot, then make sure to stay well hydrated. You will want to make sure that you drink at least one liter of water for every hour that you are sitting in your broke down car, but chances are that you will not have to wait that long. On the other hand, if you break down in cold weather, make sure that you are staying warm enough to avoid hypothermia.</p>
<p> </p>
<h2>Wait</h2>
<p>You may be very anxious after your car breaks down, but you cannot do anything until you get an idea of why your car broke down. The side of the road is not the place to try to determine the cause. Instead, stay inside your vehicle where you are safe. When help arrives, ask them for proper identification.</p>
<p> </p>
<p>While it is no fun to be broke down on the side of the road, follow these steps to stay safe until the tow truck arrives.</p>Historical Impact of 2018 Spring on Car Valuestag:www.automotivedigitalmarketing.com,2018-05-21:1970539:BlogPost:6626772018-05-21T16:12:00.000ZBlack Bookhttp://www.automotivedigitalmarketing.com/profile/HollyCollins
<p>Spring is typically viewed as a strong season for dealers, since many people receive their tax rebate checks and immediately use them to purchase a used car or truck. This past spring season, which takes place between February 1 - May 1, four mainstream car segments increased on average by 3.0%:</p>
<p> </p>
<table>
<tbody><tr><td width="124"><p>Sub-Compact Car</p>
</td>
<td width="68"><p>+2.6%</p>
</td>
</tr>
<tr><td width="124"><p>Compact Car…</p>
</td>
</tr>
</tbody>
</table>
<p>Spring is typically viewed as a strong season for dealers, since many people receive their tax rebate checks and immediately use them to purchase a used car or truck. This past spring season, which takes place between February 1 - May 1, four mainstream car segments increased on average by 3.0%:</p>
<p> </p>
<table>
<tbody><tr><td width="124"><p>Sub-Compact Car</p>
</td>
<td width="68"><p>+2.6%</p>
</td>
</tr>
<tr><td width="124"><p>Compact Car</p>
</td>
<td width="68"><p>+5.3%</p>
</td>
</tr>
<tr><td width="124"><p>Mid-Size Car</p>
</td>
<td width="68"><p>+3.1%</p>
</td>
</tr>
<tr><td width="124"><p>Full-Size Car</p>
</td>
<td width="68"><p>+1.0%</p>
</td>
</tr>
</tbody>
</table>
<p> </p>
<p> </p>
<p>In the prior year in 2017, the spring seasonality lift in values was little, if any. During the same months in 2017, the values on these car segments was almost flat, increasing by just +0.3%.</p>
<p> </p>
<p>During the same period for 2016, only one of these car segments increased in value; overall, the values declined by 0.9% on average across the four segments.</p>
<p> </p>
<p>"I believe what we’re seeing is a handful of factors coming together this spring season that has brought us to a strengthening of the used market for mainstream car segments," said Anil Goyal, Executive Vice President, Operations at Black Book. "With lower demand, these sedan segments dropped in value for used vehicles, entering 2018 where their prices reached a point of attractive value for many shoppers. Second, much of the excess used supply was absorbed in late 2017 due to replacement demand caused by the hurricanes. Third, the additional money due to the tax reform has helped with vehicle affordability. Fourth, the economy continues to hum along with consumer confidence reaching its highest point in 17 years. Lastly, with gas prices on the rise, there are a few more shoppers looking at mainstream sedans with fuel economy in mind."</p>What Can We Learn From A $1000 Toilet Seat?tag:www.automotivedigitalmarketing.com,2018-05-21:1970539:BlogPost:6627732018-05-21T14:03:23.000ZUjj Nathhttp://www.automotivedigitalmarketing.com/profile/UjjNath
<p><a href="http://api.ning.com:80/files/UaYmzY8nQt4WYaLRjoo0P7C8r89Zp13WTZd5kbiCIIQ9fqI4miiID3KvFp6cjnTMBZ8iQQ5dwxDEzMYvKPsqDaodVkYzSyii/mk5image.jpeg" target="_self"><img class="align-right" src="http://api.ning.com:80/files/UaYmzY8nQt4WYaLRjoo0P7C8r89Zp13WTZd5kbiCIIQ9fqI4miiID3KvFp6cjnTMBZ8iQQ5dwxDEzMYvKPsqDaodVkYzSyii/mk5image.jpeg?width=380" width="380"></img></a> In my recent travels I went to Tokyo and Kyoto in Japan. A few things struck me: just how space efficient and clean everything was.</p>
<p> </p>
<p>I visited the famous <a href="https://en.wikipedia.org/wiki/Tsukiji_fish_market">Tsukuji wholesale fish market</a>. To my surprise, there was no smell of fish. The…</p>
<p><a href="http://api.ning.com:80/files/UaYmzY8nQt4WYaLRjoo0P7C8r89Zp13WTZd5kbiCIIQ9fqI4miiID3KvFp6cjnTMBZ8iQQ5dwxDEzMYvKPsqDaodVkYzSyii/mk5image.jpeg" target="_self"><img src="http://api.ning.com:80/files/UaYmzY8nQt4WYaLRjoo0P7C8r89Zp13WTZd5kbiCIIQ9fqI4miiID3KvFp6cjnTMBZ8iQQ5dwxDEzMYvKPsqDaodVkYzSyii/mk5image.jpeg?width=380" width="380" class="align-right"/></a>In my recent travels I went to Tokyo and Kyoto in Japan. A few things struck me: just how space efficient and clean everything was.</p>
<p> </p>
<p>I visited the famous <a href="https://en.wikipedia.org/wiki/Tsukiji_fish_market">Tsukuji wholesale fish market</a>. To my surprise, there was no smell of fish. The <a href="https://www.google.co.in/search?q=sushi%20restaurant%20tsukiji%20fish%20market&amp;oq=sushi+restaurant+tsu&amp;aqs=chrome.3.69i57j0l5.17453j1j4&amp;sourceid=chrome&amp;ie=UTF-8&amp;npsic=0&amp;rflfq=1&amp;rlha=0&amp;rllag=35663611,139769327,32&amp;tbm=lcl&amp;rldimm=5953966172413669967&amp;ved=0ahUKEwjM9OnwgYnbAhWDGZQKHS_CAWMQvS4ITTAB&amp;rldoc=1&amp;tbs=lrf:!2m1!1e2!2m1!1e3!3sIAE,lf:1,lf_ui:9#rlfi=hd:;si:5953966172413669967;mv:!1m3!1d2262.2705753562223!2d139.7706823!3d35.66561445!2m3!1f0!2f0!3f0!3m2!1i89!2i134!4f13.1;tbs:lrf:!2m1!1e2!2m1!1e3!3sIAE,lf:1,lf_ui:9">local sushi restaurant</a> (where I lined up at 4 am for the 1st seating at 5 am) served their sushi on the countertop. Yes, the countertop was so clean that you could literally eat off the table!</p>
<p> </p>
<p>Now onto the infamous toilet seat.</p>
<p> </p>
<p>I was training a dealer in the Northeast (and yes, I still do training). I mentioned to my consultant who was accompanying me that he should invest in a $1000 toilet seat to replace his current one. I had caught him off-guard, and he burst out laughing, unable to contain his laughter. He wanted to know why, and I explained to him all the things that this seat did; I decided to tell him the story of visiting a Shinto shrine in Japan.</p>
<p> </p>
<p>When I wanted to use the public restroom at the Shinto shrine, they wanted me to take my shoes off. The thought of doing that in the public restrooms of the US would have appalled me! I did it anyway and was surprised to find spotless bamboo tile flooring with no paper towels on the floor. There were also bamboo sandals that we could wear to use the toilets. The toilets had bidets in them too. The cleanliness of the whole affair totally impressed me, to the point that when I got back to the US, I did some research and found this $1000 toilet seat that converts a regular toilet into a bidet.</p>
<p> </p>
<p>At the dealership I was training, my consultant had already shared my “story” with all the dealership personnel. For a short while, I became the brunt of their jokes, until everyone saw this promotional video for the toilet seat <a href="https://youtu.be/U8KyBlGWI2k">https://youtu.be/U8KyBlGWI2k</a>.</p>
<p> </p>
<p>Now, why am I writing about a blooming toilet seat?? What Toto (the toilet seat company) shows us is that if you step back, look at any product or process, and get rid of the underlying assumptions, you can innovate just about anywhere. This is sorely needed in automotive service. We need to get rid of our assumptions and create innovative products and services that eventually bring convenience and luxury to the customers.</p>Facebook Journeys: What Makes Customer Journey Data Valuable?tag:www.automotivedigitalmarketing.com,2018-05-21:1970539:BlogPost:6623492018-05-21T13:46:00.000ZSteve Whitehttp://www.automotivedigitalmarketing.com/profile/SteveWhite
<p><a href="http://api.ning.com:80/files/UaYmzY8nQt7Gqq7rE*LCQ3oSl3vEBGfBI68sDZIShVKUwcCJwunBSa5uSB163MTjLWtmrWUHvXBZqzmVYeV2amPIxOotUXDh/5cv.jpeg" target="_self"><img class="align-right" src="http://api.ning.com:80/files/UaYmzY8nQt7Gqq7rE*LCQ3oSl3vEBGfBI68sDZIShVKUwcCJwunBSa5uSB163MTjLWtmrWUHvXBZqzmVYeV2amPIxOotUXDh/5cv.jpeg?width=380" width="380"></img></a> At the recent <a href="https://developers.facebook.com/videos/f8-2018/beyond-sessions---understanding-customer-journeys-with-facebook-analytics/">2018 F8 Developers Conference</a>, Facebook introduced Facebook Journeys, a new enhancement to their Analytics, which will reportedly give businesses an omni-channel view of…</p>
<p><a href="http://api.ning.com:80/files/UaYmzY8nQt7Gqq7rE*LCQ3oSl3vEBGfBI68sDZIShVKUwcCJwunBSa5uSB163MTjLWtmrWUHvXBZqzmVYeV2amPIxOotUXDh/5cv.jpeg" target="_self"><img src="http://api.ning.com:80/files/UaYmzY8nQt7Gqq7rE*LCQ3oSl3vEBGfBI68sDZIShVKUwcCJwunBSa5uSB163MTjLWtmrWUHvXBZqzmVYeV2amPIxOotUXDh/5cv.jpeg?width=380" width="380" class="align-right"/></a>At the recent <a href="https://developers.facebook.com/videos/f8-2018/beyond-sessions---understanding-customer-journeys-with-facebook-analytics/">2018 F8 Developers Conference</a>, Facebook introduced Facebook Journeys, a new enhancement to their Analytics, which will reportedly give businesses an omni-channel view of the customer journey from introduction to purchase… but does it?</p>
<p></p>
<p>In their session, Facebook gave an example of a consumer (one of the speakers) who shared her journey towards buying a pair of boots. She explained how she jumped around before finally making that purchase decision. She began by explaining how she was a fan of a retail store and that, at some point, liked their Facebook page. She was served up an ad for boots that attracted her and went to their website (on her mobile device) to read reviews. While viewing the website on her smartphone she was prompted to install their app (which she did) and then proceeded to browse their site via the app. After some debate she finally decided to buy the boots, but the mobile site didn’t support mobile payments and she didn’t want to input her credit card information at that moment. So, she made a mental note to purchase them later. After a few days, she went to their website via her desktop computer and purchased the boots.</p>
<p></p>
<p>The message Facebook was attempting to convey with this story is that most analytics focus solely on desktop interactions and the corresponding conversion, ignoring all previous interactions. While this is true, it’s not really the omni-channel marketing they claim. Why? Because true omni-channel marketing attribution would extend far beyond the sources that Facebook Journeys tracks. Facebook Journeys only includes website visitors (if a business has the Facebook pixel installed properly), app installs, Facebook post, ad engagement and subsequent conversions. Here’s what report looks like:</p>
<p></p>
<p><a href="http://api.ning.com:80/files/UaYmzY8nQt6AwW7C9JbTXwDscIt7jHrMqNL8qez*-sFZkwhi5hCRTWI6Bufi-QuAXStcRHtFYyeQ-qEOiSUmCWXiXQ*xc5mS/innercv.png" target="_self"><img src="http://api.ning.com:80/files/UaYmzY8nQt6AwW7C9JbTXwDscIt7jHrMqNL8qez*-sFZkwhi5hCRTWI6Bufi-QuAXStcRHtFYyeQ-qEOiSUmCWXiXQ*xc5mS/innercv.png?width=500" width="500" class="align-center"/></a></p>
<p> </p>
<p>Facebook claims that, with this data, a business can “connect the dots” between the first session and all subsequent sessions leading to the purchase, thus eliminating the “last-click” attribution most businesses (and analytics tools) use.</p>
<p></p>
<p>But how valuable is this information?</p>
<p></p>
<p>As illustrated on an individual level it might be relevant in some ways… but not in many; here’s why. Facebook Journeys is limited to interactions that happen on your website and app along with Facebook activity. The consumer may have visited 12 other retailer websites selling the same boots before returning to the initial retailer… but you wouldn’t know that. And that type of activity is practically a given when it comes to automotive shoppers.</p>
<p></p>
<p>In addition, Facebook will not show you the customer journey on an individual basis, but only in an anonymized and – most importantly – aggregated form. So, while you could get an overall idea of a SET of customers over a given time, you can’t pinpoint an individual customer’s journey. This only allows you to identify and adjust marketing strategies based on friction points between devices… which leads me to the most important flaw in this report:</p>
<p></p>
<p><em>Facebook Journeys does not show you an omni-channel journey, but rather a cross-device attribution journey.</em></p>
<p> </p>
<p><a href="http://api.ning.com:80/files/UaYmzY8nQt7u3O4sRznW9USBrtIWiS4lkGaawZUMfsJ8uR-yT7VTAxWBwX8ZNalDq19KZBrBXIVd8DmWCAhKRsdbFRiya3wI/innercv2.png" target="_self"><img src="http://api.ning.com:80/files/UaYmzY8nQt7u3O4sRznW9USBrtIWiS4lkGaawZUMfsJ8uR-yT7VTAxWBwX8ZNalDq19KZBrBXIVd8DmWCAhKRsdbFRiya3wI/innercv2.png?width=500" width="500" class="align-center"/></a></p>
<p></p>
<p></p>
<p>True marketing decisions should be made on a more individual level as each consumer is different – especially car shoppers. Most retailers (such as the boot retailer) have just a couple of variables: can the target demographic afford it? And, what payment methods should be provided for the customer?</p>
<p></p>
<p>When it comes to car dealers, however, there are many other variables which influence shoppers, including, but not limited to, new or used (doubt the boot retailer is selling used boots), mileage, financing, negotiation, and more. Facebook Journeys can only show friction points within a transactional journey, not the entirety of that journey. And that’s important.</p>
<p></p>
<p>The one quote from the F8 session which I find most impactful and relevant is as follows:</p>
<p>“…smart, informed decision-making is what makes great product marketing. You really want to be able to see the whole customer experience and understand how customers are actually making their way through all of your experiences.”</p>
<p></p>
<p>Sadly, you can’t do that with Facebook Journeys.</p>The VARK Questionnairetag:www.automotivedigitalmarketing.com,2018-05-21:1970539:BlogPost:6626482018-05-21T09:26:24.000ZRalph Pagliahttp://www.automotivedigitalmarketing.com/profile/RalphPaglia
<h1 class="entry-title"><a href="http://api.ning.com:80/files/M6QhFYs4xCshPDGtzRcY3bZGY9LYsVn3BFF7lfz2p4J2RRAA8rpOCOVeqWQviw5X6TitIsDSOizR4cmRgcEk-Bwl04L-RqoA/VarkLearningStyles.jpg" target="_self"><img class="align-full" src="http://api.ning.com:80/files/M6QhFYs4xCshPDGtzRcY3bZGY9LYsVn3BFF7lfz2p4J2RRAA8rpOCOVeqWQviw5X6TitIsDSOizR4cmRgcEk-Bwl04L-RqoA/VarkLearningStyles.jpg?width=750" width="750"></img></a> How Do I Learn Best?</h1>
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<div class="entry-content"><p><i>VARK Questionnaire version 7.1</i></p>
<p>Choose the answer which best explains your preference and click the box next to it. Please click more than one if a single answer does not match your perception. Leave blank any…</p>
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<h1 class="entry-title"><a href="http://api.ning.com:80/files/M6QhFYs4xCshPDGtzRcY3bZGY9LYsVn3BFF7lfz2p4J2RRAA8rpOCOVeqWQviw5X6TitIsDSOizR4cmRgcEk-Bwl04L-RqoA/VarkLearningStyles.jpg" target="_self"><img src="http://api.ning.com:80/files/M6QhFYs4xCshPDGtzRcY3bZGY9LYsVn3BFF7lfz2p4J2RRAA8rpOCOVeqWQviw5X6TitIsDSOizR4cmRgcEk-Bwl04L-RqoA/VarkLearningStyles.jpg?width=750" class="align-full" width="750"/></a>How Do I Learn Best?</h1>
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<div class="entry-content"><p><i>VARK Questionnaire version 7.1</i></p>
<p>Choose the answer which best explains your preference and click the box next to it. Please click more than one if a single answer does not match your perception. Leave blank any question that does not apply.</p>
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</div>How To Ensure Your Email Marketing Gets Throughtag:www.automotivedigitalmarketing.com,2018-05-18:1970539:BlogPost:6625402018-05-18T13:30:00.000ZGraham Annetthttp://www.automotivedigitalmarketing.com/profile/GrahamAnnett
<p><a href="http://www.automotivedigitalmarketing.com/profiles/blogs/how-to-ensure-your-email-marketing-gets-through" rel="noopener" target="_blank"><img class="align-full" src="http://api.ning.com:80/files/AyWLsEb5EEYizkMzHjj6-vp4qDhxB-Q8zqr2pDvVwK6sglNDiQVzv9vzA23ifkPMDSvJaBJiDKh-lglZDL54DMvDDvsD6BFD/5alimage.jpeg?width=750" width="750"></img></a> <span style="font-size: 12pt;"><strong>As you know, email is a vital part of your marketing. But if your specially-crafted email campaigns don’t make it to your customers’ inboxes, your ROI will fall short.</strong></span></p>
<p>Following email deliver-ability best practices is more than making sure your customers receive your…</p>
<p><a href="http://www.automotivedigitalmarketing.com/profiles/blogs/how-to-ensure-your-email-marketing-gets-through" target="_blank" rel="noopener"><img src="http://api.ning.com:80/files/AyWLsEb5EEYizkMzHjj6-vp4qDhxB-Q8zqr2pDvVwK6sglNDiQVzv9vzA23ifkPMDSvJaBJiDKh-lglZDL54DMvDDvsD6BFD/5alimage.jpeg?width=750" class="align-full" width="750"/></a><span style="font-size: 12pt;"><strong>As you know, email is a vital part of your marketing. But if your specially-crafted email campaigns don’t make it to your customers’ inboxes, your ROI will fall short.</strong></span></p>
<p>Following email deliver-ability best practices is more than making sure your customers receive your emails—it’s making sure that your emails aren’t marked as spam.</p>
<p> </p>
<p>To keep your domain or IP address from the dreaded blacklist, here are some tips and tricks to maintain a pristine sender reputation. By taking a tactical, targeted approach to the right audience, you’ll ensure your marketing delivers higher ROI.</p>
<p> </p>
<p><span style="font-size: 14pt;"><strong>What Not to Do in Email Marketing</strong></span></p>
<ol>
<li><strong>Don’t use third-party marketing lists.</strong></li>
</ol>
<p>It’s tempting, I know. But these lists are often riddled with issues and crush deliverability. However, if you must use a third-party list, always cleanse the list and use within 7 days of purchase. Any time beyond that and you run the risk of plunging your sender reputation by sending to invalid addresses, illegally-obtained addresses, or just addresses that are no longer up to date.</p>
<ol start="2">
<li><strong>Don’t include more images than text.</strong></li>
</ol>
<p>Did you know that including too much imagery can flag your emails? Internet Service Providers monitor the ratio of text to images, so be sure to strike the right balance. Your emails could be marked as spam if only images are detected.</p>
<ol start="3">
<li><strong>Don’t use shortened links/URLs.</strong></li>
</ol>
<p>Affiliate marketers love to use shortened links, which is why some Internet Service Providers and Email Service Providers automatically mark these emails as spam and blacklist the sender – especially if your links are from an associated company.</p>
<ol start="4">
<li><strong>Don’t attach other items.</strong></li>
</ol>
<p>Save attachments for personal emails. In email marketing, they can look like phishing spam to customers, leading them to avoid reading your email at all. You only have so much time to grab your customer’s interest and present a call to action – so don’t waste it on the hassle of attachments.</p>
<ol start="5">
<li><strong>Don’t use overwhelming sales messaging.</strong></li>
</ol>
<p>Selling is your main objective, whether you’re selling a vehicle, a service, or just a better experience. But I often see marketing emails bogged down with ALL CAPS, multiple exclamation points (!!!!!!!!), a rainbow of colors, and too much code-heavy razzle dazzle. These embellishments will do everything except drive customer loyalty and promote action. Instead, be more direct. An email that’s half the length and easier to read will resonate far more with your customers than one they have to search through to find your true message.</p>
<p><strong> </strong></p>
<p><span style="font-size: 14pt;"><strong>How to Ensure Your Customers Get Your Message</strong></span></p>
<ol>
<li><strong>Keep your marketing lists clean and up to date.</strong></li>
</ol>
<p>Attempting to send to outdated email addresses is the most common cause of reputation damage. And too many attempts classifies you as spam.</p>
<ol start="2">
<li><strong>Ask your customers to add you to their address book.</strong></li>
</ol>
<p>This is the easiest and most effective way to make sure they get your emails – today or 2 years from now.</p>
<ol start="3">
<li><strong>Ask your customers where they receive your emails.</strong></li>
</ol>
<p>In Gmail, you may notice that some emails go straight to your “promotions” tab – and this might be happening with ones <em>you</em> send, too. Check with your customers to see if they’re getting your messages, and if they’re hiding somewhere they don’t belong, ask them to move your emails to their inbox. This ensure future emails will arrive front and center in their inboxes.</p>
<ol start="4">
<li><strong>Create compelling email campaigns.</strong></li>
</ol>
<p>If you don’t have a lot of time or bandwidth to put into your email marketing, find a resource that does. Hire an email marketing coordinator, or put your money towards an all-encompassing solution that comes with one. Our dealers on AutoLoop Essentials™ each have their own Performance Manager to develop an effective strategy and keep it going to drive repeat business with meaningful campaigns.</p>
<ol start="5">
<li><strong>Remove unresponsive customers from your list.</strong></li>
</ol>
<p>It’s tough removing a customer from your list, especially if they were once loyal to your dealership. But the truth is, your efforts will pay off far more if you’re marketing to those who are actually interested. That’s not to say you should never attempt to contact them again. However, if you’ve made multiple attempts and you’re still not getting a response, it’s best to remove them from your list. </p>
<ol start="6">
<li><strong>Run your emails through a spam filter. And run a test to yourself.</strong></li>
</ol>
<p>Spam filters offer a quick, easy way to know your email will deliver. There are plenty of free services out there you can use to make sure your marketing makes the cut. And before you send your campaign off to your customers, send yourself a test-run. This is by far the easiest way to see how it stands out in your own inbox.</p>
<p> </p>
<p><strong>Nailing down an effective email marketing strategy may take a few swings, but it’s more than worthwhile – it’s profitable.</strong> Perhaps more so than any other marketing channel. So, if you’re not driving awareness of your dealership or marketing your latest incentives to your customers via email, you’re missing out on a valuable opportunity to grow your business.</p>Outsourcing Customer Communications - Should the Service Department Worry?tag:www.automotivedigitalmarketing.com,2018-05-18:1970539:BlogPost:6623362018-05-18T13:00:00.000ZChris Millerhttp://www.automotivedigitalmarketing.com/profile/ChrisMiller914
<p><a href="http://www.automotivedigitalmarketing.com/profiles/blogs/outsourcing-customer-communications-should-the-service-department" rel="noopener" target="_blank"><img class="align-full" src="http://api.ning.com:80/files/AyWLsEb5EEZhllVMNiguDqoJFufTbbTkQn*t8ZnbbBpAvjUxhzI1gav04xocMwelIIe-0IL9L1kqJo3OxKeOjTtkOqAvjS-r/5rmimage.jpeg?width=750" width="750"></img></a> <span style="font-size: 12pt;"><strong>There are few things sales managers find more painful than looking into their CRM and finding unanswered sales leads -- whether those leads sat for hours or sometimes, days, each is a missed opportunity.</strong></span></p>
<p>That’s why there are so many outsourced BDC services…</p>
<p><a href="http://www.automotivedigitalmarketing.com/profiles/blogs/outsourcing-customer-communications-should-the-service-department" target="_blank" rel="noopener"><img src="http://api.ning.com:80/files/AyWLsEb5EEZhllVMNiguDqoJFufTbbTkQn*t8ZnbbBpAvjUxhzI1gav04xocMwelIIe-0IL9L1kqJo3OxKeOjTtkOqAvjS-r/5rmimage.jpeg?width=750" class="align-full" width="750"/></a><span style="font-size: 12pt;"><strong>There are few things sales managers find more painful than looking into their CRM and finding unanswered sales leads -- whether those leads sat for hours or sometimes, days, each is a missed opportunity.</strong></span></p>
<p>That’s why there are so many outsourced BDC services that provide lead follow-up for dealers, ensuring customers receive a speedy, accurate response. And now, it seems that at least one OEM has decided to become a solution provider in this space.</p>
<p> </p>
<p><strong>On April 9, 2018, General Motors launched a “Dealer Sales E-mail Lead” program. According to a recent <a href="http://www.autonews.com/article/20180409/RETAIL07/180409761/1400">article</a> in Automotive News, this outsourced BDC-type service is staffed 24-hours per day, 7 days a week, with highly trained specialists that excel at writing.</strong> Naturally, the focus is to ensure that any dealer customers who submit leads receive quick and accurate responses, no matter what time of day they are converting.</p>
<p> </p>
<p><strong>While this program is certainly something which some dealers may need, it’s unclear whether it will be more effective than any other outsourced BDC.</strong> Of course, with the power of the General Motors name behind it, one could assume these agents, in fact, have more product knowledge and better access to inventory than most non-OEM outsourced BDCs. But, there is one key component missing from GM’s lead follow-up… service leads.</p>
<p> </p>
<p><strong>If an OEM provides 24/7 communications to a dealership’s customers, the exclusion of service customers is a huge missing piece Here’s why. </strong> The OEM has all the information at its disposal regarding existing TSBs and recalls. I assume that they could even pull up a customer’s VIN via this program and have the entire service history of the vehicle, regardless of where it was purchased. Quickly and efficiently <a href="https://www.recallmasters.com/automakers/">notifying customers about recalls</a> is increasingly important in this media-saturated world, especially if the recall is safety-related.</p>
<p> </p>
<p><strong>Internet leads close at an abysmal rate. Yes, answering them faster can increase that percentage, but it will never come close to the percentage of customers your dealership could retain in service and potentially sell another vehicle to.</strong> Today’s customers want immediate service and prompt communication – is your dealership’s service department delivering that? If not, see what can be done to tighten up on customer communications and look for partners who can help you reach out to and retain those customers. </p>
<p><strong> </strong></p>
<p><strong>Ideally, your service department should know the recall status of every vehicle that pulls into your service drive.</strong> This extra attention to the customer experience can provide your dealership with a competitive edge – the kind of differentiation that makes consumers loyal brand advocates and keeps them coming back for more. And that also includes vehicle sales.</p>
<p> </p>
<p><strong>I wish this GM program every success -- with a strong focus on responses that are personalized and relevant, dealers could certainly increase customer retention, safeguard their valuable service revenue and, at the same time, respond to sales leads.</strong> This would be the best all-around solution. However, when it comes to service, dealers need to be their own champions – for now!</p>How to Maintain the Gearbox and Driveline in Your Family Cartag:www.automotivedigitalmarketing.com,2018-05-17:1970539:BlogPost:6624372018-05-17T16:25:28.000ZRachelle Wilberhttp://www.automotivedigitalmarketing.com/profile/RachelleWilber
<p><a href="http://api.ning.com:80/files/ukSYiFSDdBYSWg9qsgQvwQ3zgAviUXvsJ-6osL-ZJoAX783FHAV4VdTdJSaIZ00mHEYMh9IJHzKlnv7RC9yL4GrM6jAmzLJS/HowtoMaintaintheGearboxandDrivelineinYourFamilyCar.JPG" target="_self"><img class="align-center" src="http://api.ning.com:80/files/ukSYiFSDdBYSWg9qsgQvwQ3zgAviUXvsJ-6osL-ZJoAX783FHAV4VdTdJSaIZ00mHEYMh9IJHzKlnv7RC9yL4GrM6jAmzLJS/HowtoMaintaintheGearboxandDrivelineinYourFamilyCar.JPG?width=750" width="750"></img></a> You may not give much thought to your car until it starts to have problems. Repairs can be costly and troublesome. Here are some of the ways that you can maintain the gearbox and driveline in your car.</p>
<h2>Practice Safe Driving</h2>
<p>Depending on the type of vehicle…</p>
<p><a href="http://api.ning.com:80/files/ukSYiFSDdBYSWg9qsgQvwQ3zgAviUXvsJ-6osL-ZJoAX783FHAV4VdTdJSaIZ00mHEYMh9IJHzKlnv7RC9yL4GrM6jAmzLJS/HowtoMaintaintheGearboxandDrivelineinYourFamilyCar.JPG" target="_self"><img src="http://api.ning.com:80/files/ukSYiFSDdBYSWg9qsgQvwQ3zgAviUXvsJ-6osL-ZJoAX783FHAV4VdTdJSaIZ00mHEYMh9IJHzKlnv7RC9yL4GrM6jAmzLJS/HowtoMaintaintheGearboxandDrivelineinYourFamilyCar.JPG?width=750" class="align-center" width="750"/></a>You may not give much thought to your car until it starts to have problems. Repairs can be costly and troublesome. Here are some of the ways that you can maintain the gearbox and driveline in your car.</p>
<h2>Practice Safe Driving</h2>
<p>Depending on the type of vehicle that you have, rapidly shifting between gears and erratic driving can be shortening its life expectancy. Calm, smooth driving is the best way to get the most mileage out of your car. Pay attention to any check engine lights or strange noises that your car is making. These could be a sign of a more serious problem. Check them out right away so that you don’t end up with a more costly repair bill.</p>
<h2>Perform Regular Maintenance</h2>
<p>If you notice your car having trouble shifting between gears, look into <a href="http://www.gearboxexpress.com.au/services">gearbox repairs</a>. Grinding and other issues of this nature can lead to more engine problems. Make sure to change out your transmission fluid according to the user manual. You don’t want to end up with metal shavings in the fluid which could be causing damage to your engine. Another thing to consider is the life of your oil. Check and change it frequently as a part of your routine maintenance.</p>
<h2>Look into Replacement Parts</h2>
<p>There may come a time when you need to replace some of the parts on your car. Do this with extreme caution. You need to find parts that are designed for your vehicle. This doesn’t necessarily mean that you need buy to be name brand parts. You just need to purchase quality parts or shop around at your local car junkyard. Make sure that the parts you select are the right ones for your vehicle. The incorrect part can cause other problems to develop.</p>
<h2>Use a Reliable Service Center</h2>
<p>In some instances, you may lack the time or the skill to perform your own maintenance. Find a reliable service center to complete these tasks for you. Neglecting your car isn’t going to do you any favors later on. You want your car to last and still be safe for your family. Maintenance is an important part of that equation. The best way to avoid more costly repairs is to take the time for preventive maintenance now.</p>
<p>Your car should be able to last for years to come. Don’t shorten its life by skimping on maintaining it. Even if you can’t do it yourself, find a reliable mechanic to do it for you.</p>Are there too Many Chefs in Your Content Kitchen?tag:www.automotivedigitalmarketing.com,2018-05-17:1970539:BlogPost:6623302018-05-17T13:30:00.000Zsara callahanhttp://www.automotivedigitalmarketing.com/profile/saracallahan
<p><a href="http://api.ning.com:80/files/*d7nuB0sL6kOjTxymndePelDwuV*N7UC-3EAYMtNUmUvuZDuDb-zo*MDNL1SGsGmvZhPlJ0S9iTuL8*YnA4ErWLljuMWVDA3/5cwimage.jpeg" target="_self"><img class="align-right" src="http://api.ning.com:80/files/*d7nuB0sL6kOjTxymndePelDwuV*N7UC-3EAYMtNUmUvuZDuDb-zo*MDNL1SGsGmvZhPlJ0S9iTuL8*YnA4ErWLljuMWVDA3/5cwimage.jpeg?width=380" width="380"></img></a> One of the best ways to get your name out to your audience is through a consistent regimen of relevant educational content of interest to your audience. This helps position key people in your dealership or organization as industry thought leaders and gains indirect brand exposure.</p>
<p> </p>
<p>Doing this…</p>
<p><a href="http://api.ning.com:80/files/*d7nuB0sL6kOjTxymndePelDwuV*N7UC-3EAYMtNUmUvuZDuDb-zo*MDNL1SGsGmvZhPlJ0S9iTuL8*YnA4ErWLljuMWVDA3/5cwimage.jpeg" target="_self"><img src="http://api.ning.com:80/files/*d7nuB0sL6kOjTxymndePelDwuV*N7UC-3EAYMtNUmUvuZDuDb-zo*MDNL1SGsGmvZhPlJ0S9iTuL8*YnA4ErWLljuMWVDA3/5cwimage.jpeg?width=380" width="380" class="align-right"/></a>One of the best ways to get your name out to your audience is through a consistent regimen of relevant educational content of interest to your audience. This helps position key people in your dealership or organization as industry thought leaders and gains indirect brand exposure.</p>
<p> </p>
<p>Doing this consistently can lead to news stories, conference speaking spots and other opportunities that may be elusive without first becoming a known entity and expert in your field.</p>
<p> </p>
<p>Once you start creating content, the next step is to figure out where your audience is and how to get in front of them. While content should be posted on your website and social media channels, expand beyond these venues or you could miss out on many opportunities to get your executives and company in front of your audience.</p>
<p> </p>
<p>Seek out venues such as websites that cater to your industry, as well as smaller media publications that may be less competitive, are relevant to your audience and welcome content. Many of these sites don’t have a large editorial staff developing content and depend on industry experts, such as you, to contribute. In turn, they publish your content which can lead to more exposure through possible syndication in e-newsletters and/or print.</p>
<p> </p>
<p>Now, here comes the part about too many chefs in the kitchen. With content, good planning and a consistent voice is key. Sure, having ten executives and/or employees all writing and publishing content may seem to be the perfect idea as this provides you with plenty of content and less work for each executive. Sounds more efficient, right?</p>
<p> </p>
<p>Well, not quite. While it might be more efficient, it is the exact opposite of what you should do if your goal is to establish thought leaders and gain exposure through those executives. It takes a bit of time and skill to establish someone as a thought leader. The more people you attempt to gain exposure for, the less effective the strategy, and the more diluted your brand becomes.</p>
<p> </p>
<p>A good example is in the world of advertising. If every time you saw a commercial for Kentucky Fried Chicken a different person was hawking the chicken, rather than good old Colonel Sanders, it might not be as effective, right? Good branding efforts begin with a solid base.</p>
<p> </p>
<p>In the case of content marketing and building thought leadership, the foundation should be built around one or two high-level executives in your organization. This ensures that your audience isn’t bombarded with different people, splintering their attention. It’s much easier to focus on one or two individuals. It’s difficult enough to get attention for one or two anyway – try getting attention for ten!</p>
<p> </p>
<p>Focus on your key public-facing executives. Those who most interact with your customers, are on social media and who are, or who should become, well-known public entities for your company. Over time, these individuals become recognizable to your audience and brand association is strengthened.</p>
<p> </p>
<p>Have you ever looked at an article, saw the author and immediately knew where they worked and who they were? In the automotive industry, names like Grant Cardone, Dale Pollak, Joe Verde and others come to mind… and these high-profile personalities exist in every industry.</p>
<p>However, they did not become well known without some time and effort.</p>
<p> </p>
<p>Another part of too many chefs in your marketing kitchen is making the mistake of having too many people view and edit the content. Sure, it is good to have the executive and a writer and editor. But I have seen some companies have as many as ten or more sets of eyeballs on a blog or article. And, you know how everyone has an opinion – well let’s just say the content ends up a mish-mash of everyone’s thoughts and opinions and usually reads poorly. Not that each person has bad ideas – it’s just very difficult to get a good, well-written piece of content that flows well, has a cohesive voice and message and resonates with an audience if it is approved “by committee.” You tend to lose the personality of the writer and the impact of the content.</p>
<p> </p>
<p>So, plan a good, relevant content marketing strategy for your customers and potential customers that focuses on one or two key executives. Then produce and place well-written quality educational content on a regular basis. In so doing you should be on the right path, creating thought leaders who support and attract your audience and improve brand recognition.</p>To Text or Not to Text?tag:www.automotivedigitalmarketing.com,2018-05-16:1970539:BlogPost:6623272018-05-16T19:53:10.000ZAnne Fleminghttp://www.automotivedigitalmarketing.com/profile/AnneFleming
<p style="text-align: center;"><span style="font-size: 14pt;"><strong>Texting Strategy for Women Buyers</strong></span></p>
<p><a href="http://api.ning.com:80/files/6MxoWsRahE7B6*kEzhsdOEyRKANaw6fIYNAmpxgs1GRyAfPuQ4T6Z2PObjFw*rP0PnjA4ZWJjw6cTR4w9qsXhVKONRYVzElI/Communicationstylepreferredbywomenbuyers.jpg" target="_self"><img class="align-right" src="http://api.ning.com:80/files/6MxoWsRahE7B6*kEzhsdOEyRKANaw6fIYNAmpxgs1GRyAfPuQ4T6Z2PObjFw*rP0PnjA4ZWJjw6cTR4w9qsXhVKONRYVzElI/Communicationstylepreferredbywomenbuyers.jpg" style="padding: 5px;" width="270"></img></a> Is texting part of your dealership’s communication strategy with women customers? Used properly, texting as a business practice is a direct and efficient way to…</p>
<p style="text-align: center;"><span style="font-size: 14pt;"><strong>Texting Strategy for Women Buyers</strong></span></p>
<p><a href="http://api.ning.com:80/files/6MxoWsRahE7B6*kEzhsdOEyRKANaw6fIYNAmpxgs1GRyAfPuQ4T6Z2PObjFw*rP0PnjA4ZWJjw6cTR4w9qsXhVKONRYVzElI/Communicationstylepreferredbywomenbuyers.jpg" target="_self"><img src="http://api.ning.com:80/files/6MxoWsRahE7B6*kEzhsdOEyRKANaw6fIYNAmpxgs1GRyAfPuQ4T6Z2PObjFw*rP0PnjA4ZWJjw6cTR4w9qsXhVKONRYVzElI/Communicationstylepreferredbywomenbuyers.jpg" width="270" class="align-right" style="padding: 5px;"/></a>Is texting part of your dealership’s communication strategy with women customers? Used properly, texting as a business practice is a direct and efficient way to communicate. Used improperly, it can cause annoyance and frustration.</p>
<p>Read on to review the rules of proper texting etiquette, especially with your largest audience: women.</p>
<p>New research from Women-Drivers.com shows that 1 in 5 women prefers texting with their dealership when buying a car. Fifty-one percent of women surveyed prefer email as the main communication method when car buying, while 30% prefer a phone call and 19% prefer texting.</p>
<p>With 52.6% of the respondents under the age of 40, why is this? Email is a more formal communication method and therefore preferred by most in this audience. Many women limit text messaging to a family communication tool, whereas others use it to save time. The key is to ask up front about a woman’s preference for methods of communication, noting that her preference may vary based on what information is being communicated (e.g., reminders, updates on a pending purchase, invitations).</p>
<p><strong>For customers who like text messages, texting:</strong></p>
<ul>
<li>Conveys a sense of urgency or need for a response. Texts are best used for messages that need to be communicated within a current time frame. Reminders about appointments or that the perfect new car has arrived are good examples. Texts can also be used to keep an ongoing conversation, provided the responses are kept short.</li>
<li>Provides a direct, quick message that can be kept active but allows for a response at a convenient time.</li>
<li>Allows a conversation to be maintained without full attention. For example, a woman can respond to a text while watching a game.</li>
<li>Can be more personal than emails and less demanding than a phone call</li>
</ul>
<p><strong>Text messages aren’t appropriate in the following circumstances:</strong></p>
<ul>
<li>If a message is long, it should be delivered in an email or a phone call.</li>
<li>Messages that are information only are best delivered in an email.</li>
<li>If a message is prepared and sent during late or early hours, it’s best sent in an email.</li>
<li>If you haven’t established a working relationship with your woman customer for a specific opportunity.</li>
</ul>
<p><strong>Once you establish a policy and process for using texts, here are a few rules:</strong></p>
<ol>
<li>Use an SMS messaging service. These services specialize in keeping up with the etiquette and rules. Allow a customer to opt in and always allow them to stop messages. Provide monitoring/reporting to verify that messages were sent properly and received. Keep up with mobile phone carrier requirements and adjust photo sizes and message lengths to comply. This ensures that your messages won’t be cut off or refused.</li>
<li>Follow the SMS service’s process for asking permission from your customer. Never send a text from a phone number your customer doesn’t know.</li>
<li>Create a set of policies for the types of texts that can be sent. <strong>Be sure to keep up with your customers’ preferences</strong>.</li>
<li>Don’t overload a customer with text messages. Many mobile phone plans allow unlimited texts, but your customer’s brain has a limit. <strong>Overcommunication can kill a deal quickly.</strong></li>
</ol>
<p>In today’s fast-paced world, text messages can be a great convenience and help to personalize a relationship. This can result in a happy customer who gets what she wants—and that is always good news for your business.</p>EdbMails EDB to PST Convertertag:www.automotivedigitalmarketing.com,2018-05-16:1970539:BlogPost:6625202018-05-16T13:23:13.000ZSteve Alberthttp://www.automotivedigitalmarketing.com/profile/SteveAlbert
<p>EdbMails <a href="https://www.edbmails.com" rel="noopener" target="_blank">EDB to PST</a> recovery tool - EDB Recovery provides a complete solution to recover Exchange Database (EDB) files. It supports public and private folder recovery. Now a day’s Microsoft Exchange Server is a popular Email Exchange Server because It stores all organization email in a different database or a single database.</p>
<p>Features of <a href="https://www.edbmails.com" rel="noopener" target="_blank">EDB to PST…</a></p>
<p>EdbMails <a href="https://www.edbmails.com" target="_blank" rel="noopener">EDB to PST</a> recovery tool - EDB Recovery provides a complete solution to recover Exchange Database (EDB) files. It supports public and private folder recovery. Now a day’s Microsoft Exchange Server is a popular Email Exchange Server because It stores all organization email in a different database or a single database.</p>
<p>Features of <a href="https://www.edbmails.com" target="_blank" rel="noopener">EDB to PST Converter</a> tool:</p>
<p>Recover corrupted EDB files Pub and Priv Folder.<br/>Recover deleted items<br/>Support Recovery from Dismounted and Offline EDB files.<br/>Export Exchange Server Database (EDB) Mailbox to Outlook PST File<br/>Add Multiple EDB File at a time.<br/>Multiple Save Items in MSG, EML,PST.<br/>Filter item by Date Subject, To, From, attachement and export<br/>No limitation of EDB file size.<br/>Deep scan and recovery of EDB file.<br/>Recovers all folders in the original hierarchy structure.<br/>Export Multiple Mailbox to Live Exchange Mailbox.<br/>Export Multiple Mailbox Office 365 Mailbox.<br/>Export Public EDB to Live Exchange Mailbox/ office 365<br/>Export Archive mailbox of EDB to Live Exchange Mailbox/ office 365<br/>Support Microsoft Exchange Server 2016 / 2013 / 2010 / 2007 and 2003.</p>
<p>For more information visit: <a href="https://www.edbmails.com" target="_blank" rel="noopener">Convert EDB to PST</a></p>
<p></p>
<p><a href="http://api.ning.com:80/files/Y*IiosxVxf67ysSiM6QqBUl6TVJpXKsOQtqkWXUlf-Fl7SDqumYIxElntYljoduuZGlSwXs-Aco66VWdSKg5GPWaQDbz3IJE/17.exportprogress.jpg" target="_self"><img src="http://api.ning.com:80/files/Y*IiosxVxf67ysSiM6QqBUl6TVJpXKsOQtqkWXUlf-Fl7SDqumYIxElntYljoduuZGlSwXs-Aco66VWdSKg5GPWaQDbz3IJE/17.exportprogress.jpg?width=750" width="750" class="align-full"/></a></p>
<p></p>
<p></p>The Old Bucket of Bolts: How You Can Earn Some Extra Money From Your Old Cartag:www.automotivedigitalmarketing.com,2018-05-15:1970539:BlogPost:6624272018-05-15T23:35:30.000ZLizzie Weakleyhttp://www.automotivedigitalmarketing.com/profile/LizzieWeakley
<p><a href="http://api.ning.com:80/files/tfAWGVdp15P5F9NX3o8xJ59YZMe8VH0bPpvsETukTjGswZ8dgeW9aZSpvKQKBHT5XyxH--lIMW5suD0sqQ*-U2wzHG2dDWAX/TheOldBucketofBoltsHowYouCanEarnSomeExtraMoneyfromYourOldCar.JPG" target="_self"><img class="align-center" src="http://api.ning.com:80/files/tfAWGVdp15P5F9NX3o8xJ59YZMe8VH0bPpvsETukTjGswZ8dgeW9aZSpvKQKBHT5XyxH--lIMW5suD0sqQ*-U2wzHG2dDWAX/TheOldBucketofBoltsHowYouCanEarnSomeExtraMoneyfromYourOldCar.JPG" width="674"></img></a></p>
<p>Your old car may seem like nothing but an eyesore or a pain to drive. However, there are many different ways in which you can make money from it as opposed to selling or trading it in its current condition. Using these strategies could turn a piece of junk…</p>
<p><a href="http://api.ning.com:80/files/tfAWGVdp15P5F9NX3o8xJ59YZMe8VH0bPpvsETukTjGswZ8dgeW9aZSpvKQKBHT5XyxH--lIMW5suD0sqQ*-U2wzHG2dDWAX/TheOldBucketofBoltsHowYouCanEarnSomeExtraMoneyfromYourOldCar.JPG" target="_self"><img src="http://api.ning.com:80/files/tfAWGVdp15P5F9NX3o8xJ59YZMe8VH0bPpvsETukTjGswZ8dgeW9aZSpvKQKBHT5XyxH--lIMW5suD0sqQ*-U2wzHG2dDWAX/TheOldBucketofBoltsHowYouCanEarnSomeExtraMoneyfromYourOldCar.JPG" class="align-center" width="674"/></a></p>
<p>Your old car may seem like nothing but an eyesore or a pain to drive. However, there are many different ways in which you can make money from it as opposed to selling or trading it in its current condition. Using these strategies could turn a piece of junk into some spending money or a down payment on your next vehicle.</p>
<p> </p>
<h2>Sell Parts from the Car Individually</h2>
<p>While the market value of your vehicle may only be a few hundred dollars, the parts themselves could still go for $100 or more. If you know how to market them properly, it shouldn’t be too hard to find a buyer who is willing to pay what they are worth. Depending on how rare a part is, it could sell for hundreds or thousands of dollars on its own.</p>
<p> </p>
<h2>Sell the Car to a Scrap Dealer</h2>
<p>Selling the car to a scrap dealer could be an easy and effective way to make some money even if your car doesn’t start or run well. This is because the dealer can come to your home or office and haul the vehicle away. You can even get a price quote by going to sites such as <a href="http://www.bigdaddyscrap.com/">http://www.bigdaddyscrap.com</a> to get a better idea as to whether scrapping a car or truck makes the most sense financially.</p>
<p> </p>
<h2>Donate the Car to Charity</h2>
<p>Charities may be willing to pay you for your vehicle regardless of what condition it is in. In lieu of a cash payment, the donation may count as a charitable deduction on your state or federal tax return. If you do choose to donate the car, be sure to appraise it first to determine its fair market value. The <a href="https://www.charitywatch.org/charitywatch-articles/tips-for-donating-a-car-to-charity/42">fair market value</a> will likely determine the value of the write-off.</p>
<p> </p>
<h2>Use It to Secure a Loan</h2>
<p>Title loans can be an effective way to raise hundreds or thousands of dollars in a short period of time. While a person should only apply for such a loan as a last resort, the money can generally be used for any purpose. A vehicle could also be used to secure a personal loan from a bank or from a friend.</p>
<p> </p>
<p>Your old car may be more valuable than it looks on the surface. While is may have some rust, squeaky brakes and a radio that doesn’t work anymore, that isn’t important to anyone at the scrap yard. It also won’t matter much to the kids who benefit from your donation or to those who found the rare part needed to restore their own vehicle.</p>
<p><a href="http://api.ning.com:80/files/tfAWGVdp15P5F9NX3o8xJ59YZMe8VH0bPpvsETukTjGswZ8dgeW9aZSpvKQKBHT5XyxH--lIMW5suD0sqQ*-U2wzHG2dDWAX/TheOldBucketofBoltsHowYouCanEarnSomeExtraMoneyfromYourOldCar.JPG" target="_self"></a></p>Sporty Cars & Compact Vans Uptag:www.automotivedigitalmarketing.com,2018-05-15:1970539:BlogPost:6623242018-05-15T19:22:06.000ZBlack Bookhttp://www.automotivedigitalmarketing.com/profile/HollyCollins
<p>Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. <a href="https://urldefense.proofpoint.com/v2/url?u=http-3A__blackbookauto.com_insights&amp;d=CwMFAg&amp;c=B73tqXN8Ec0ocRmZHMCntw&amp;r=xFU-v51HnfjrWnMvSYSAU0Q93qFbW0CPWj45dJ9Faxs&amp;m=NABsrhbYqYNQBSaIy74jRAwCgo6o4N34yx-sSSyCEGI&amp;s=sZjebiYqErFNfuBnX56npcrNwBGcfACoG9GuKO9_O5I&amp;e=">Click here to download the full…</a></p>
<p>Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. <a href="https://urldefense.proofpoint.com/v2/url?u=http-3A__blackbookauto.com_insights&amp;d=CwMFAg&amp;c=B73tqXN8Ec0ocRmZHMCntw&amp;r=xFU-v51HnfjrWnMvSYSAU0Q93qFbW0CPWj45dJ9Faxs&amp;m=NABsrhbYqYNQBSaIy74jRAwCgo6o4N34yx-sSSyCEGI&amp;s=sZjebiYqErFNfuBnX56npcrNwBGcfACoG9GuKO9_O5I&amp;e=">Click here to download the full report</a>.</p>
<p>This week’s Black Book Market Insights report offers the latest evidence that the spring season has come to an end, with cars and trucks seeing similar depreciation last week. The report looks back at spring, where the mainstream sedan segments performed the best, led by Compact Cars increasing in value by over 5% in the last three months. On the other hand, Full-Size Crossover/SUVs declined by over 6%.</p>
<p>“The Spring market season is over as values show mild declines across the board. Mainstream sedans have been in demand in the used market even as sales declined for new sedans,” said Anil Goyal, Executive Vice President, Operations.</p>
<ul>
<li>Volume-weighted, overall car segment values decreased by 0.08% last week. In comparison, the values had increased on average by 0.18% per week in the previous four weeks.</li>
<li>In cars, the Sporty Car segment increased the most in value by 0.38% last week.</li>
<li>Volume-weighted, overall truck segment (including pickups, SUVs, and vans) values decreased by 0.08% last week, similar to the average drop of 0.07% per week in the previous four weeks.</li>
<li>In trucks, the Compact Van segment increased the most in value by 0.97% last week.</li>
</ul>
<p> </p>
<p><a href="https://urldefense.proofpoint.com/v2/url?u=http-3A__blackbookauto.com_insights&amp;d=CwMFAg&amp;c=B73tqXN8Ec0ocRmZHMCntw&amp;r=xFU-v51HnfjrWnMvSYSAU0Q93qFbW0CPWj45dJ9Faxs&amp;m=NABsrhbYqYNQBSaIy74jRAwCgo6o4N34yx-sSSyCEGI&amp;s=sZjebiYqErFNfuBnX56npcrNwBGcfACoG9GuKO9_O5I&amp;e=">Click here to download the full report</a>.</p>Classic Restorations: Top Considerations When Restoring Your First Hot Rodtag:www.automotivedigitalmarketing.com,2018-05-15:1970539:BlogPost:6624232018-05-15T13:54:58.000ZHannah Whittenlyhttp://www.automotivedigitalmarketing.com/profile/HannahWhittenly
<p><a href="http://api.ning.com:80/files/7TtLMRGT6P1huwm0P7cwUxIG6PcSbhiRn56Dhsry1E7YX2iIIHWJhUEdq79Bx8T-BfYZ-cG*2**fU1Y-alYeUDJz6u-1vRqc/ClassicRestorationsTopConsiderationsWhenRestoringYourFirstHotRod.jpeg" target="_self"><img class="align-center" src="http://api.ning.com:80/files/7TtLMRGT6P1huwm0P7cwUxIG6PcSbhiRn56Dhsry1E7YX2iIIHWJhUEdq79Bx8T-BfYZ-cG*2**fU1Y-alYeUDJz6u-1vRqc/ClassicRestorationsTopConsiderationsWhenRestoringYourFirstHotRod.jpeg?width=750" width="750"></img></a></p>
<p>Restoring a hot rod can be a fun and rewarding project. To do it right, though, there are several things you’ll need to keep in mind. Here are four of the top things you should be considering when you set about your first hot rod restoration…</p>
<p><a href="http://api.ning.com:80/files/7TtLMRGT6P1huwm0P7cwUxIG6PcSbhiRn56Dhsry1E7YX2iIIHWJhUEdq79Bx8T-BfYZ-cG*2**fU1Y-alYeUDJz6u-1vRqc/ClassicRestorationsTopConsiderationsWhenRestoringYourFirstHotRod.jpeg" target="_self"><img src="http://api.ning.com:80/files/7TtLMRGT6P1huwm0P7cwUxIG6PcSbhiRn56Dhsry1E7YX2iIIHWJhUEdq79Bx8T-BfYZ-cG*2**fU1Y-alYeUDJz6u-1vRqc/ClassicRestorationsTopConsiderationsWhenRestoringYourFirstHotRod.jpeg?width=750" width="750" class="align-center"/></a></p>
<p>Restoring a hot rod can be a fun and rewarding project. To do it right, though, there are several things you’ll need to keep in mind. Here are four of the top things you should be considering when you set about your first hot rod restoration project.</p>
<h2>Finding a Source for Parts</h2>
<p>Depending on how old the car you’re restoring is, you may have a hard time <a href="https://auto.howstuffworks.com/under-the-hood/salvage-used-junkyard-parts/classic-car-restoration-parts.htm">finding the right parts</a> for it. Luckily, if the manufacturer isn’t still making parts for your car, there are several specialty aftermarket suppliers who should be able to get you the parts you need. If aftermarket suppliers fail, scrap yards and companies that strip down classic cars for parts can also be good options.</p>
<h2>Deciding How Original Your Restoration Should Be</h2>
<p>Restoring a car involves quite a few decisions about how the finished project will turn out. One of the most important decisions you need to make early on in the project is whether you want your car back in completely original condition, or whether you want to make modifications to it. Upgrades, such as improved brakes, a more powerful engine or a customized interior, may make your car more appealing to you, even if they aren’t original. If your goal is to keep your car as original as possible, the restoration process will be quite different.</p>
<h2>Find Someone to Do What You Can’t</h2>
<p>Unless you’re an expert mechanic, there will be some elements of car restoration that you won’t be able to do yourself. Specialized restoration processes, such as the <a href="http://www.samin.com.au/">spot welding</a> needed to replace body panels or the precision work needed to properly rebuild an engine, are usually best left to professionals. Finding a good mechanic that you can rely on to do the work you can’t is an essential part in ensuring that your entire restoration goes as well as it can.</p>
<h2>Planning the Project</h2>
<p>Just like renovating a house, restoring a car needs careful planning. If you go at it in an ad hoc fashion, you’ll end up doing more work that you need to. Try to work in stages so that you can be as efficient as possible. For example, if you’re going to have the engine out to have it rebuilt, that’s also a good time to make upgrades to your brake system, since the master cylinder will be easier to access without having to work around the engine in many vehicles. By staging your work properly, you can make the project easier and get it done more quickly.</p>
<p>By keeping these four things in mind at the outset of a car restoration, you can be sure that the project will go well. Restoring a car is a great deal of work, but it will be well worth it when you can drive your newly-restored hot rod down the road.</p>Military Lending Act: What Dealers & Lenders Must Know During Memorial Daytag:www.automotivedigitalmarketing.com,2018-05-15:1970539:BlogPost:6625992018-05-15T13:33:26.000ZJohn Sternalhttp://www.automotivedigitalmarketing.com/profile/JohnSternal
<p>With the Memorial Day weekend coming up, I wanted to make you aware of some information and insight from Equifax regarding the <a href="https://www.equifax.com/business/military-lending-act-mla-covered-borrower-status/">Military Lending Act (MLA)</a>, and a few key things auto lenders and dealers should know when working with service members.</p>
<p> </p>
<p>According to Equifax:</p>
<p> </p>
<p>Dealers and lenders are still trying to better understand what they need to know about MLA, and…</p>
<p>With the Memorial Day weekend coming up, I wanted to make you aware of some information and insight from Equifax regarding the <a href="https://www.equifax.com/business/military-lending-act-mla-covered-borrower-status/">Military Lending Act (MLA)</a>, and a few key things auto lenders and dealers should know when working with service members.</p>
<p> </p>
<p>According to Equifax:</p>
<p> </p>
<p>Dealers and lenders are still trying to better understand what they need to know about MLA, and whether it will continue to apply to auto loans. MLA restricts certain contractual provisions, limits the terms to a maximum of 36 percent Military Annual Percentage Rate, and requires certain disclosures.</p>
<p> </p>
<ul>
<li><strong>Ensure the Military Annual Percentage Rate (MAPR) does not exceed 36 percent – what’s covered and what isn’t.</strong></li>
</ul>
<p>The entire crux of the MLA discussion hinges on service members paying more than a 36 percent MAPR. Dealers and lenders must know which of the fees or ancillary product costs financed need to be included with the finance charges in the MAPR calculation as it is different than the Truth in Lending Act (TILA) APR calculation. As stated by the Department of Defense, loans that include financing related to the vehicle being purchased are generally exempt. Examples that may fall within the exception of consumer credit:</p>
<ul>
<li>Purchase price of vehicle including options like leather seats and extended warranty</li>
<li>Purchase price of vehicle including negative equity of trade loans that include financing a credit related product or service and not a product or service expressly related to the vehicle, or cash out / cash advance transactions, are not exempt under the MLA. Examples that do <u>not</u> fall within the exception of consumer credit may include:</li>
<li>Guaranteed Auto Protection (GAP) Insurance</li>
<li>Credit Life and Disability Insurance</li>
<li>Hybrid purchase money with cash advance, transaction not expressly intended to finance vehicle.</li>
</ul>
<p> </p>
<ul>
<li><strong>Know a borrower’s MLA status upfront.</strong></li>
</ul>
<p>It’s important to note that MLA covers active duty military members and their covered dependents. To achieve a safe harbor, lenders are required to verify a consumer’s MLA covered borrower status prior to the point of origination. The consumer’s status can be verified using the Department of Defense database or verifying the status with a nationwide consumer reporting agency or a reseller of reports. The status check must be retained to evidence compliance.</p>The 5 Absolute Best Ways to Avoid Car Accidentstag:www.automotivedigitalmarketing.com,2018-05-14:1970539:BlogPost:6625892018-05-14T23:56:25.000ZDixie Somershttp://www.automotivedigitalmarketing.com/profile/DixieSomers
<p><a href="http://api.ning.com:80/files/patRvJBqMug2wo1*RQpBHEDwTu5vHkFf2oAVUGhgF-q2J5HD97vxZm1HdDj4oVDfA2Nx5ImT--7rfsQiD*TelcjkyIIUeNAR/The5AbsoluteBestWaystoAvoidCarAccidents.JPG" target="_self"><img class="align-full" src="http://api.ning.com:80/files/patRvJBqMug2wo1*RQpBHEDwTu5vHkFf2oAVUGhgF-q2J5HD97vxZm1HdDj4oVDfA2Nx5ImT--7rfsQiD*TelcjkyIIUeNAR/The5AbsoluteBestWaystoAvoidCarAccidents.JPG?width=750" width="750"></img></a></p>
<p>The thought of being involved in a collision is enough to make many drivers think twice about getting behind the wheel of a car. And some drivers are so scared about car crashes that they refuse to drive farther than a mile from their home.</p>
<p>This is no…</p>
<p><a href="http://api.ning.com:80/files/patRvJBqMug2wo1*RQpBHEDwTu5vHkFf2oAVUGhgF-q2J5HD97vxZm1HdDj4oVDfA2Nx5ImT--7rfsQiD*TelcjkyIIUeNAR/The5AbsoluteBestWaystoAvoidCarAccidents.JPG" target="_self"><img src="http://api.ning.com:80/files/patRvJBqMug2wo1*RQpBHEDwTu5vHkFf2oAVUGhgF-q2J5HD97vxZm1HdDj4oVDfA2Nx5ImT--7rfsQiD*TelcjkyIIUeNAR/The5AbsoluteBestWaystoAvoidCarAccidents.JPG?width=750" width="750" class="align-full"/></a></p>
<p>The thought of being involved in a collision is enough to make many drivers think twice about getting behind the wheel of a car. And some drivers are so scared about car crashes that they refuse to drive farther than a mile from their home.</p>
<p>This is no good.</p>
<p>Obviously, you need to know exactly what to do if you are in an accident, such as taking photos of damage, filing an insurance claim and calling an <a href="http://www.alexanderlaw.com/">experienced injury lawyer</a>. But preventing those accidents in the first place would be a whole lot better. So here are five of the best ways to prevent car accidents.</p>
<h2>Keep Your Car Well-Maintained</h2>
<p>The first step to preventing an accident is to keep your car in good working condition. Keep all your windows and windshield clean for maximum visibility. Fix cracks in the windshield that could impair visibility. Keep your tires properly inflated. Replace bald or worn out tires. Repair brakes and mechanical systems when needed to prevent stalls or loss of braking power.</p>
<h2>Take a Driver’s Education Refresher Course</h2>
<p>Safe driving begins with proper understanding of traffic laws, right-of-way and basic driving practices as taught in driver’s education classes. You might have taken such classes in high school, but if not—or if it’s been many years since then—it can be helpful to take a refresher course through a private company in your area or online.</p>
<h2>Maintain a Safe Following Distance</h2>
<p>When you’re out on the road, one of the safest things you can do is to increase your following distance. This will depend on your speed, so it is often recommended to measure following distance in terms of time rather than distance. Try to stay at least four seconds or more behind the car in front of you to allow plenty of time to react to sudden changes ahead. To figure out your following distance, pick a light post ahead, start counting when the car in front of you passes it and see how many seconds it takes until you reach the post.</p>
<h2>Follow All Traffic Laws and Posted Speed Limits</h2>
<p>It goes without saying, but you should always follow all posted speed limits and obey all traffic laws. When an accident occurs, it is often because someone didn’t follow the rules. So use your turn signals, come to a complete stop at red lights and stop signs, slow down in school zones and yield to oncoming traffic before turning across their lanes.</p>
<h2>Be Patient and Expect the Unexpected</h2>
<p>Patience is your best friend when trying to prevent accidents. If you are in a hurry, it will often reflect in your driving behavior, and that can create problems. You’ll be more likely to drive above the speed limit, make sudden lane changes and take unnecessary risks.</p>
<p>You should also be vigilant and not assume too much about what other drivers are going to do. Sometimes they’ll signal that they’re going to turn, but then they change their mind at the last second and continue driving straight. Things like this can cause accidents, so always stay alert to unexpected moves by the cars around you.</p>
<p>If you are a new driver or have had your license for years but rarely drive due to fear of getting in accidents, you don’t have to avoid driving at all costs. Just improve your skills and knowledge and spend more time on the road. Follow these five safe driving tips, and you’ll feel a lot more confident about driving your car without that constant fear of getting in an accident.</p>Auto/Mate Announces Dates for its National Customer User Summit in San Antonio, TX; Issues Call for Sponsorshipstag:www.automotivedigitalmarketing.com,2018-05-14:1970539:BlogPost:6623062018-05-14T14:41:32.000ZMike Espositohttp://www.automotivedigitalmarketing.com/profile/MikeEsposito
<p><strong>ALBANY, N.Y. – May 14, 2018</strong> – Auto/Mate Dealership Systems (<a href="http://www.automate.com">http://www.automate.com</a>) today announced dates for its national Customer User Summit, scheduled for Nov. 7-9, 2018 in San Antonio, TX. The User Summit spans three days and features breakout sessions offering in-depth training on how to get the most out of Auto/Mate's dealership management system (DMS).</p>
<p> </p>
<p>"This event offers our customers a great opportunity to ask…</p>
<p><strong>ALBANY, N.Y. – May 14, 2018</strong> – Auto/Mate Dealership Systems (<a href="http://www.automate.com">http://www.automate.com</a>) today announced dates for its national Customer User Summit, scheduled for Nov. 7-9, 2018 in San Antonio, TX. The User Summit spans three days and features breakout sessions offering in-depth training on how to get the most out of Auto/Mate's dealership management system (DMS).</p>
<p> </p>
<p>"This event offers our customers a great opportunity to ask us questions, make suggestions and network with other people who work at dealerships, allowing them to share ideas and best practices," said Mike Esposito, president and CEO of Auto/Mate Dealership Systems.</p>
<p> </p>
<p>User Summit attendees will be able to choose from a variety of educational workshops, presentations and training sessions to learn how to better utilize the Auto/Mate system and see new and in-pilot features. Additional highlights include speakers, meals and happy hours.</p>
<p> </p>
<p>“The Auto/Mate team is very receptive to our needs,” said John Corsa, controller at Susquehanna Auto. “I went to last year’s summit with three suggestions from our management team and left a breakout session delightfully surprised knowing that they are already scheduled for production."</p>
<p> </p>
<p>Early bird registration deadline for User Summit is Aug. 10, 2018. Customer rates are $99 for the first attendee and $79 for each additional attendee from the same dealership. Final deadline for registration is Oct. 12, 2018. Regular rates are $129/attendee and $109 for each additional attendee from the same dealership.</p>
<p> </p>
<p>To register or learn more, visit <a href="http://www.automate.com/usersummit">http://www.automate.com/usersummit</a>.</p>
<p><strong> </strong></p>
<p><strong>Call for Sponsorships</strong></p>
<p><strong> </strong></p>
<p>Auto/Mate is offering <a href="http://www.automate.com/usersummit/sponsor-info/">sponsorship</a> and <a href="http://www.automate.com/usersummit/exhibitor-info/">exhibitor</a> opportunities at its User Summit to Open/Mate and third-party partners, as well as other industry vendors. Sponsorships increase brand awareness and provide the opportunity to network with Auto/Mate team members, customers and other vendors.</p>
<p> </p>
<p>For more details on sponsorships and exhibitor opportunities, contact Jessica Joralemon, CMP, at usersummit@automate.com or 877-340-2677.</p>
<p> </p>
<p>User Summit will be held at the Hilton Palacio Del Rio, right on the famous San Antonio Riverwalk! To book a room reservation, call 210-222-1400 and ask for the Auto/Mate User Summit discounted room rate.</p>
<p> </p>
<p>For more information or to register, visit: <a href="http://www.automate.com/usersummit/"><u>http://www.automate.com/usersummit/</u></a>. Follow the event on Twitter @AutoMateDMS using the hashtag #AMUserSummit.</p>
<p><strong> </strong></p>
<p><strong>About Auto/Mate</strong></p>
<p> </p>
<p>Auto/Mate Dealership Systems is a leading provider of dealership management system software to retail automotive dealerships, typically saving dealers thousands of dollars per month from their current provider. AMPS® is a user-friendly, feature-rich DMS in use by more than 1,350 auto dealers nationwide. Auto/Mate has received consecutive DrivingSales Dealer Satisfaction Awards.</p>
<p> </p>
<p>Auto/Mate’s employees have more than 1,200 years of combined experience working in franchised auto dealerships, the foundation of its By Car People, For Car People™ slogan. Auto/Mate is committed to winning its customers’ business each and every month with no long-term contracts and free software upgrades.</p>BLACK BOOK APRIL DEPRECIATION REPORT SHOWS NINE TOTAL VEHICLE SEGMENTS WITH AN INCREASE IN VALUE; FIVE OF WHICH WERE CARStag:www.automotivedigitalmarketing.com,2018-05-14:1970539:BlogPost:6624042018-05-14T14:18:25.000ZBlack Bookhttp://www.automotivedigitalmarketing.com/profile/HollyCollins
<p>According to Black Book® data, the average price of a used vehicle for model years 2012-2016 increased in value by +0.3% during April, fueled by a strong spring selling season for cars, also up +1.3%; trucks saw a decrease of -0.4% on the month. All vehicles are averaging a 12-month change of -15.1%.</p>
<p>A total of nine vehicle segments increased in overall value during spring, including five car segments, led by Mid-Size and Compact Cars, each up +2.5% on the month.</p>
<p>Vehicles in…</p>
<p>According to Black Book® data, the average price of a used vehicle for model years 2012-2016 increased in value by +0.3% during April, fueled by a strong spring selling season for cars, also up +1.3%; trucks saw a decrease of -0.4% on the month. All vehicles are averaging a 12-month change of -15.1%.</p>
<p>A total of nine vehicle segments increased in overall value during spring, including five car segments, led by Mid-Size and Compact Cars, each up +2.5% on the month.</p>
<p>Vehicles in Mid-Size Car segment include the Nissan Altima, Chrysler 200, Honda Accord, Ford Fusion, Toyota Camry, Chevrolet Malibu, Kia Optima and the Hyundai Sonata. Vehicles in this segment finished April with an average price of $9,732, a -15.5% change from a year ago.</p>
<p>Vehicles in the Compact Car segment include the Chevrolet Cruze, Ford Focus, Honda Civic, Toyota Corolla, Volkswagen Jetta, Nissan Sentra and the Hyundai Elantra. Vehicles in this segment finished April with an average price of $8,210, a -13.7% change from a year ago.</p>
<p>Sub-Compact Crossovers saw the largest boost for trucks, jumping +1.5% in April. Vehicles in Sub-Compact Crossover segment include the Buick Encore, Nissan Juke, Chevrolet Trax, Honda HR-V and the Jeep Renegade. Vehicles in this segment finished April with an average price of $11,652, a -15.6% change from year-ago levels.</p>
<p>The other segments seeing increases in April included Sub-Compact Crossover (+1.1%); Full-Size Car (+1.0%); Compact Crossover/SUV (+0.5%); Sub-Compact Car (+0.5%); Compact Van (+0.3%); and Small Pickups (+0.1%).</p>
<p>The two segments that saw the highest depreciation on the month were Full-Size Crossover/SUV, and Mid-Size Luxury CUV/SUV, each declining -1.5%. Vehicles in the Full-Size Crossover/SUV segment include the Chevrolet Tahoe, Chevrolet Suburban, Dodge Durango, Ford Expedition, GMC Yukon, Toyota Sequoia and the Nissan Armada. Vehicles in the Mid-Size Luxury CUV/SUV segment include the Lexus RX 350, Acura MDX, BMW X5, Buick Enclave, Infiniti QX60, Mercedes Benz M Class and the Lincoln MKX.</p>
<p>“The above-average strength of the spring season was on full display during April, with a total of nine vehicle segments showing an increase in value,” said Anil Goyal, Executive Vice President, Operations at Black Book. “What’s impressive most in April is that five of these segments were cars, so it will be interesting to see what the remaining of the year holds for these segments as we return to more typical seasonal depreciation patterns for vehicles overall.”</p>
<p> </p>
<table width="0">
<tbody><tr><td width="90"><p>Mk/Mod</p>
</td>
<td width="149"><p> </p>
</td>
<td width="47"><p> </p>
</td>
<td width="49"><p>5/1/17</p>
</td>
<td width="49"><p>4/1/18</p>
</td>
<td width="47"><p> 1M Chg</p>
</td>
<td width="49"><p>5/1/18</p>
</td>
<td width="47"><p> 3M Chg</p>
</td>
<td width="47"><p> 12M Chg</p>
</td>
</tr>
<tr><td width="90"><p>Count</p>
</td>
<td width="149"><p>Category</p>
</td>
<td width="47"><p>Seg</p>
</td>
<td width="49"><p>$</p>
</td>
<td width="49"><p>$</p>
</td>
<td width="47"><p>%</p>
</td>
<td width="49"><p>$</p>
</td>
<td width="47"><p>%</p>
</td>
<td width="47"><p>%</p>
</td>
</tr>
<tr><td width="90"><p> </p>
</td>
<td width="149"><p> </p>
</td>
<td width="47"><p> </p>
</td>
<td width="49"><p> </p>
</td>
<td width="49"><p> </p>
</td>
<td width="47"><p> </p>
</td>
<td width="49"><p> </p>
</td>
<td width="47"><p> </p>
</td>
<td width="47"><p> </p>
</td>
</tr>
<tr><td width="90"><p>SUMMARY</p>
</td>
<td width="149"><p> </p>
</td>
<td width="47"><p> </p>
</td>
<td width="49"><p> </p>
</td>
<td width="49"><p> </p>
</td>
<td width="47"><p> </p>
</td>
<td width="49"><p> </p>
</td>
<td width="47"><p> </p>
</td>
<td width="47"><p> </p>
</td>
</tr>
<tr><td width="90"><p>1,577</p>
</td>
<td width="149"><p>All Vehicles</p>
</td>
<td width="47"><p> </p>
</td>
<td width="49"><p>16,241</p>
</td>
<td width="49"><p>13,753</p>
</td>
<td width="47"><p>+0.3%</p>
</td>
<td width="49"><p>13,792</p>
</td>
<td width="47"><p>-1.2%</p>
</td>
<td width="47"><p>-15.1%</p>
</td>
</tr>
<tr><td width="90"><p> </p>
</td>
<td width="149"><p> </p>
</td>
<td width="47"><p> </p>
</td>
<td width="49"><p> </p>
</td>
<td width="49"><p> </p>
</td>
<td width="47"><p> </p>
</td>
<td width="49"><p> </p>
</td>
<td width="47"><p> </p>
</td>
<td width="47"><p> </p>
</td>
</tr>
<tr><td width="90"><p>TYPES</p>
</td>
<td width="149"><p> </p>
</td>
<td width="47"><p> </p>
</td>
<td width="49"><p> </p>
</td>
<td width="49"><p> </p>
</td>
<td width="47"><p> </p>
</td>
<td width="49"><p> </p>
</td>
<td width="47"><p> </p>
</td>
<td width="47"><p> </p>
</td>
</tr>
<tr><td width="90"><p>848</p>
</td>
<td width="149"><p>Car</p>
</td>
<td width="47"><p> </p>
</td>
<td width="49"><p>12826</p>
</td>
<td width="49"><p>10600</p>
</td>
<td width="47"><p>+1.3%</p>
</td>
<td width="49"><p>10735</p>
</td>
<td width="47"><p>+1.2%</p>
</td>
<td width="47"><p>-16.3%</p>
</td>
</tr>
<tr><td width="90"><p>729</p>
</td>
<td width="149"><p>Truck</p>
</td>
<td width="47"><p> </p>
</td>
<td width="49"><p>20103</p>
</td>
<td width="49"><p>17320</p>
</td>
<td width="47"><p>-0.4%</p>
</td>
<td width="49"><p>17248</p>
</td>
<td width="47"><p>-2.9%</p>
</td>
<td width="47"><p>-14.2%</p>
</td>
</tr>
<tr><td width="90"><p> </p>
</td>
<td width="149"><p> </p>
</td>
<td width="47"><p> </p>
</td>
<td width="49"><p> </p>
</td>
<td width="49"><p> </p>
</td>
<td width="47"><p> </p>
</td>
<td width="49"><p> </p>
</td>
<td width="47"><p> </p>
</td>
<td width="47"><p> </p>
</td>
</tr>
<tr><td width="90"><p>ORIGINS</p>
</td>
<td width="149"><p> </p>
</td>
<td width="47"><p> </p>
</td>
<td width="49"><p> </p>
</td>
<td width="49"><p> </p>
</td>
<td width="47"><p> </p>
</td>
<td width="49"><p> </p>
</td>
<td width="47"><p> </p>
</td>
<td width="47"><p> </p>
</td>
</tr>
<tr><td width="90"><p>174</p>
</td>
<td width="149"><p>Domestic Car</p>
</td>
<td width="47"><p> </p>
</td>
<td width="49"><p>11902</p>
</td>
<td width="49"><p>10078</p>
</td>
<td width="47"><p>+1.7%</p>
</td>
<td width="49"><p>10247</p>
</td>
<td width="47"><p>+3.1%</p>
</td>
<td width="47"><p>-13.9%</p>
</td>
</tr>
<tr><td width="90"><p>323</p>
</td>
<td width="149"><p>Domestic Truck</p>
</td>
<td width="47"><p> </p>
</td>
<td width="49"><p>20258</p>
</td>
<td width="49"><p>17655</p>
</td>
<td width="47"><p>-0.5%</p>
</td>
<td width="49"><p>17564</p>
</td>
<td width="47"><p>-3.3%</p>
</td>
<td width="47"><p>-13.3%</p>
</td>
</tr>
<tr><td width="90"><p>674</p>
</td>
<td width="149"><p>Import Car</p>
</td>
<td width="47"><p> </p>
</td>
<td width="49"><p>13323</p>
</td>
<td width="49"><p>10881</p>
</td>
<td width="47"><p>+1.1%</p>
</td>
<td width="49"><p>10997</p>
</td>
<td width="47"><p>+0.2%</p>
</td>
<td width="47"><p>-17.5%</p>
</td>
</tr>
<tr><td width="90"><p>406</p>
</td>
<td width="149"><p>Import Truck</p>
</td>
<td width="47"><p> </p>
</td>
<td width="49"><p>19856</p>
</td>
<td width="49"><p>16784</p>
</td>
<td width="47"><p>-0.2%</p>
</td>
<td width="49"><p>16744</p>
</td>
<td width="47"><p>-2.1%</p>
</td>
<td width="47"><p>-15.7%</p>
</td>
</tr>
<tr><td width="90"><p> </p>
</td>
<td width="149"><p> </p>
</td>
<td width="47"><p> </p>
</td>
<td width="49"><p> </p>
</td>
<td width="49"><p> </p>
</td>
<td width="47"><p> </p>
</td>
<td width="49"><p> </p>
</td>
<td width="47"><p> </p>
</td>
<td width="47"><p> </p>
</td>
</tr>
<tr><td width="90"><p>SEGMENTS</p>
</td>
<td width="149"><p> </p>
</td>
<td width="47"><p> </p>
</td>
<td width="49"><p> </p>
</td>
<td width="49"><p> </p>
</td>
<td width="47"><p> </p>
</td>
<td width="49"><p> </p>
</td>
<td width="47"><p> </p>
</td>
<td width="47"><p> </p>
</td>
</tr>
<tr><td width="90"><p>52</p>
</td>
<td width="149"><p>Full-Size Crossover/SUV</p>
</td>
<td width="47"><p>FSU</p>
</td>
<td width="49"><p>29276</p>
</td>
<td width="49"><p>24660</p>
</td>
<td width="47"><p>-1.5%</p>
</td>
<td width="49"><p>24278</p>
</td>
<td width="47"><p>-6.1%</p>
</td>
<td width="47"><p>-17.1%</p>
</td>
</tr>
<tr><td width="90"><p>81</p>
</td>
<td width="149"><p>Mid-Size Luxury CUV/SUV</p>
</td>
<td width="47"><p>LMU</p>
</td>
<td width="49"><p>25475</p>
</td>
<td width="49"><p>20925</p>
</td>
<td width="47"><p>-1.5%</p>
</td>
<td width="49"><p>20611</p>
</td>
<td width="47"><p>-4.5%</p>
</td>
<td width="47"><p>-19.1%</p>
</td>
</tr>
<tr><td width="90"><p>53</p>
</td>
<td width="149"><p>Full-Size Luxury CUV/SUV</p>
</td>
<td width="47"><p>LFU</p>
</td>
<td width="49"><p>40667</p>
</td>
<td width="49"><p>33882</p>
</td>
<td width="47"><p>-1.3%</p>
</td>
<td width="49"><p>33428</p>
</td>
<td width="47"><p>-5.0%</p>
</td>
<td width="47"><p>-17.8%</p>
</td>
</tr>
<tr><td width="90"><p>57</p>
</td>
<td width="149"><p>Compact Luxury CUV/SUV</p>
</td>
<td width="47"><p>LCU</p>
</td>
<td width="49"><p>23925</p>
</td>
<td width="49"><p>19147</p>
</td>
<td width="47"><p>-1.2%</p>
</td>
<td width="49"><p>18918</p>
</td>
<td width="47"><p>-4.7%</p>
</td>
<td width="47"><p>-20.9%</p>
</td>
</tr>
<tr><td width="90"><p>95</p>
</td>
<td width="149"><p>Luxury Car</p>
</td>
<td width="47"><p>LLC</p>
</td>
<td width="49"><p>23409</p>
</td>
<td width="49"><p>18692</p>
</td>
<td width="47"><p>-0.9%</p>
</td>
<td width="49"><p>18516</p>
</td>
<td width="47"><p>-4.5%</p>
</td>
<td width="47"><p>-20.9%</p>
</td>
</tr>
<tr><td width="90"><p>53</p>
</td>
<td width="149"><p>Prestige Luxury Car</p>
</td>
<td width="47"><p>PLC</p>
</td>
<td width="49"><p>38309</p>
</td>
<td width="49"><p>30789</p>
</td>
<td width="47"><p>-0.9%</p>
</td>
<td width="49"><p>30505</p>
</td>
<td width="47"><p>-2.9%</p>
</td>
<td width="47"><p>-20.4%</p>
</td>
</tr>
<tr><td width="90"><p>54</p>
</td>
<td width="149"><p>Premium Sporty Car</p>
</td>
<td width="47"><p>PSC</p>
</td>
<td width="49"><p>41634</p>
</td>
<td width="49"><p>34465</p>
</td>
<td width="47"><p>-0.7%</p>
</td>
<td width="49"><p>34240</p>
</td>
<td width="47"><p>-3.7%</p>
</td>
<td width="47"><p>-17.8%</p>
</td>
</tr>
<tr><td width="90"><p>86</p>
</td>
<td width="149"><p>Full-Size Pickup</p>
</td>
<td width="47"><p>FPT</p>
</td>
<td width="49"><p>25374</p>
</td>
<td width="49"><p>22894</p>
</td>
<td width="47"><p>-0.5%</p>
</td>
<td width="49"><p>22781</p>
</td>
<td width="47"><p>-3.2%</p>
</td>
<td width="47"><p>-10.2%</p>
</td>
</tr>
<tr><td width="90"><p>32</p>
</td>
<td width="149"><p>Minivan</p>
</td>
<td width="47"><p>MVW</p>
</td>
<td width="49"><p>17101</p>
</td>
<td width="49"><p>14272</p>
</td>
<td width="47"><p>-0.5%</p>
</td>
<td width="49"><p>14202</p>
</td>
<td width="47"><p>-3.1%</p>
</td>
<td width="47"><p>-17.0%</p>
</td>
</tr>
<tr><td width="90"><p>89</p>
</td>
<td width="149"><p>Full-Size Van</p>
</td>
<td width="47"><p>FSV</p>
</td>
<td width="49"><p>18237</p>
</td>
<td width="49"><p>16634</p>
</td>
<td width="47"><p>-0.5%</p>
</td>
<td width="49"><p>16557</p>
</td>
<td width="47"><p>-1.8%</p>
</td>
<td width="47"><p>-9.2%</p>
</td>
</tr>
<tr><td width="90"><p>13</p>
</td>
<td width="149"><p>Sub-Compact Luxury CUV</p>
</td>
<td width="47"><p>LXU</p>
</td>
<td width="49"><p>18601</p>
</td>
<td width="49"><p>14727</p>
</td>
<td width="47"><p>-0.2%</p>
</td>
<td width="49"><p>14694</p>
</td>
<td width="47"><p>-5.5%</p>
</td>
<td width="47"><p>-21.0%</p>
</td>
</tr>
<tr><td width="90"><p>103</p>
</td>
<td width="149"><p>Mid-Size Crossover/SUV</p>
</td>
<td width="47"><p>MSU</p>
</td>
<td width="49"><p>18984</p>
</td>
<td width="49"><p>16101</p>
</td>
<td width="47"><p>-0.1%</p>
</td>
<td width="49"><p>16079</p>
</td>
<td width="47"><p>-2.3%</p>
</td>
<td width="47"><p>-15.3%</p>
</td>
</tr>
<tr><td width="90"><p>157</p>
</td>
<td width="149"><p>Near Luxury Car</p>
</td>
<td width="47"><p>NLC</p>
</td>
<td width="49"><p>18549</p>
</td>
<td width="49"><p>14989</p>
</td>
<td width="47"><p>-0.1%</p>
</td>
<td width="49"><p>14971</p>
</td>
<td width="47"><p>-3.4%</p>
</td>
<td width="47"><p>-19.3%</p>
</td>
</tr>
<tr><td width="90"><p>20</p>
</td>
<td width="149"><p>Small Pickup</p>
</td>
<td width="47"><p>SPT</p>
</td>
<td width="49"><p>22383</p>
</td>
<td width="49"><p>20139</p>
</td>
<td width="47"><p>+0.1%</p>
</td>
<td width="49"><p>20168</p>
</td>
<td width="47"><p>-1.2%</p>
</td>
<td width="47"><p>-9.9%</p>
</td>
</tr>
<tr><td width="90"><p>19</p>
</td>
<td width="149"><p>Compact Van</p>
</td>
<td width="47"><p>MVC</p>
</td>
<td width="49"><p>11145</p>
</td>
<td width="49"><p>10116</p>
</td>
<td width="47"><p>+0.3%</p>
</td>
<td width="49"><p>10143</p>
</td>
<td width="47"><p>+0.0%</p>
</td>
<td width="47"><p>-9.0%</p>
</td>
</tr>
<tr><td width="90"><p>94</p>
</td>
<td width="149"><p>Sub-Compact Car</p>
</td>
<td width="47"><p>SBC</p>
</td>
<td width="49"><p>7255</p>
</td>
<td width="49"><p>6013</p>
</td>
<td width="47"><p>+0.5%</p>
</td>
<td width="49"><p>6041</p>
</td>
<td width="47"><p>+2.6%</p>
</td>
<td width="47"><p>-16.7%</p>
</td>
</tr>
<tr><td width="90"><p>108</p>
</td>
<td width="149"><p>Compact Crossover/SUV</p>
</td>
<td width="47"><p>CSU</p>
</td>
<td width="49"><p>13665</p>
</td>
<td width="49"><p>11758</p>
</td>
<td width="47"><p>+0.5%</p>
</td>
<td width="49"><p>11814</p>
</td>
<td width="47"><p>-0.7%</p>
</td>
<td width="47"><p>-13.5%</p>
</td>
</tr>
<tr><td width="90"><p>47</p>
</td>
<td width="149"><p>Full-Size Car</p>
</td>
<td width="47"><p>FSC</p>
</td>
<td width="49"><p>14681</p>
</td>
<td width="49"><p>12549</p>
</td>
<td width="47"><p>+1.0%</p>
</td>
<td width="49"><p>12673</p>
</td>
<td width="47"><p>+1.0%</p>
</td>
<td width="47"><p>-13.7%</p>
</td>
</tr>
<tr><td width="90"><p>16</p>
</td>
<td width="149"><p>Sub-Compact Crossover</p>
</td>
<td width="47"><p>SXU</p>
</td>
<td width="49"><p>12409</p>
</td>
<td width="49"><p>10511</p>
</td>
<td width="47"><p>+1.1%</p>
</td>
<td width="49"><p>10625</p>
</td>
<td width="47"><p>+1.0%</p>
</td>
<td width="47"><p>-14.4%</p>
</td>
</tr>
<tr><td width="90"><p>88</p>
</td>
<td width="149"><p>Sporty Car</p>
</td>
<td width="47"><p>SPC</p>
</td>
<td width="49"><p>13806</p>
</td>
<td width="49"><p>11481</p>
</td>
<td width="47"><p>+1.5%</p>
</td>
<td width="49"><p>11652</p>
</td>
<td width="47"><p>+1.5%</p>
</td>
<td width="47"><p>-15.6%</p>
</td>
</tr>
<tr><td width="90"><p>150</p>
</td>
<td width="149"><p>Compact Car</p>
</td>
<td width="47"><p>CPC</p>
</td>
<td width="49"><p>9510</p>
</td>
<td width="49"><p>8012</p>
</td>
<td width="47"><p>+2.5%</p>
</td>
<td width="49"><p>8210</p>
</td>
<td width="47"><p>+5.3%</p>
</td>
<td width="47"><p>-13.7%</p>
</td>
</tr>
<tr><td width="90"><p>110</p>
</td>
<td width="149"><p>Mid-Size Car</p>
</td>
<td width="47"><p>MSC</p>
</td>
<td width="49"><p>11516</p>
</td>
<td width="49"><p>9497</p>
</td>
<td width="47"><p>+2.5%</p>
</td>
<td width="49"><p>9732</p>
</td>
<td width="47"><p>+3.1%</p>
</td>
<td width="47"><p>-15.5%</p>
</td>
</tr>
</tbody>
</table>
<p> </p>
<p> </p>
<p><strong>About Black Book</strong></p>
<p>Black Book<sup>®</sup> is best known in the automotive industry for providing timely, independent and accurate vehicle pricing information, and is available to industry-qualified users through online subscription products, mobile applications and licensing agreements. Since 1955, Black Book has continuously evolved to ensure that it achieves its goal of delivering mission-critical information to its customers, along with the insight necessary to successfully buy, sell, and lend. Black Book data is published daily by National Auto Research, a division of Hearst, and the company maintains offices in Georgia, Florida, and Maryland. For more information, please visit BlackBook.com or call 800.554.1026.</p>When It Comes to Service the Sky Should NOT be the Limittag:www.automotivedigitalmarketing.com,2018-05-14:1970539:BlogPost:6623042018-05-14T13:18:26.000ZUjj Nathhttp://www.automotivedigitalmarketing.com/profile/UjjNath
<p><a href="http://api.ning.com:80/files/QAv*89*KDSVztiNRlqNaa9mtipoXoK*w4M*ksDJWO20yqLYPyhMJ8t6Q8BjE7BSfBXZn9GTLCjlrqNCi7JH4xWq814RG4ok*/5mkimage.jpeg" target="_self"><img class="align-right" src="http://api.ning.com:80/files/QAv*89*KDSVztiNRlqNaa9mtipoXoK*w4M*ksDJWO20yqLYPyhMJ8t6Q8BjE7BSfBXZn9GTLCjlrqNCi7JH4xWq814RG4ok*/5mkimage.jpeg?width=380" width="380"></img></a> For today’s consumers, time is the ultimate commodity. No matter how much money they have, consumers are always on the go with their busy lives. Whether that means shuttling the kids to soccer practice, or running a bunch of errands, when it comes to fitting vehicle service into their busy schedule it is often…</p>
<p><a href="http://api.ning.com:80/files/QAv*89*KDSVztiNRlqNaa9mtipoXoK*w4M*ksDJWO20yqLYPyhMJ8t6Q8BjE7BSfBXZn9GTLCjlrqNCi7JH4xWq814RG4ok*/5mkimage.jpeg" target="_self"><img src="http://api.ning.com:80/files/QAv*89*KDSVztiNRlqNaa9mtipoXoK*w4M*ksDJWO20yqLYPyhMJ8t6Q8BjE7BSfBXZn9GTLCjlrqNCi7JH4xWq814RG4ok*/5mkimage.jpeg?width=380" width="380" class="align-right"/></a>For today’s consumers, time is the ultimate commodity. No matter how much money they have, consumers are always on the go with their busy lives. Whether that means shuttling the kids to soccer practice, or running a bunch of errands, when it comes to fitting vehicle service into their busy schedule it is often viewed as a large and inconvenient time sink.</p>
<p> </p>
<p>To help improve the service experience and enable customers to better occupy their time, dealerships across the nation have installed amenities ranging from shuttle service, to in-dealership restaurants, to mani-pedi services -- even movie theaters.</p>
<p> </p>
<p>A <a href="http://www.autonews.com/article/20180506/RETAIL07/180509938/1400">recent article</a> in Automotive News shares an interesting story about an ultra-luxury dealership; Post Oak Motor Cars in Houston, Texas, that recognizes how customer retention is the MOST important goal for any business.</p>
<p> </p>
<p>In fact, this dealership will do just about anything to satisfy a customer and overcome the time objection. Their customer amenities are all based around saving time – and they are quite something! Are you in need a helicopter to bring you to the dealership? Done. How about a chauffeured Rolls-Royce while your car is being serviced? Want pick-up and delivery service? They’ll pick up your vehicle in an enclosed trailer, service it and deliver it right back into your garage – even across state lines.</p>
<p> </p>
<p>Yes, this is an ultra-luxury dealership which services brands such as Ferrari, Rolls-Royce and Bugatti (amongst others); and their competitive edge is that they are willing to go to any length to earn (and keep) service business. Of course, given the price of these vehicles, they deal with very wealthy clients. And one of their biggest challenges is communicating with them. A star football player can be very difficult to reach via phone. So, what do their customers prefer? Text messages and emails. And not only does the dealership provide these methods of communication, it also provides each service customer with video and photo documentation of services to ensure the ultimate in transparency, keeping their customers informed and engaged. And it works.</p>
<p> </p>
<p>Don’t worry, I am certainly not suggesting that your dealership should run out and buy a helicopter, or drive to other states to service (and return) vehicles. The lesson here is that regardless of whether you’re a domestic or high-line franchise, customers of every income value time over just about everything else, (including service coupons). It’s no longer discounts that motivate customers, but rather time-saving amenities. It doesn’t matter whether the client is a pro-athlete, celebrity, or stay-at-home mom – or whether they own a Ford Focus or a Bugatti.</p>
<p> </p>
<p>Next time you’re considering how to improve customer retention and build your client base, instead of looking at things that make the customer’s WAIT AT YOUR DEALERSHIP less boring, try thinking a little bigger. Think about how you can make their wait at your dealership non-existent (or as much as possible.) You might find that saving time is more important to them then providing a free lunch or a movie.</p>
<p> </p>Van Rental Service in New Your Citytag:www.automotivedigitalmarketing.com,2018-05-14:1970539:BlogPost:6623002018-05-14T09:06:42.000ZMichael Dearinghttp://www.automotivedigitalmarketing.com/profile/MichaelDearing
<p><a href="http://api.ning.com:80/files/iOPVwHKl9gDoj5mq7SPao1sT4CA2siGtYctB15bnSLOt0rZawtNSaCJRcDF3KGKOst*z2j0qxSeMqvNpBsREC7ILDoLs11Ri/Quytac3p2tlaixe71.jpg" target="_self"><img class="align-center" src="http://api.ning.com:80/files/iOPVwHKl9gDoj5mq7SPao1sT4CA2siGtYctB15bnSLOt0rZawtNSaCJRcDF3KGKOst*z2j0qxSeMqvNpBsREC7ILDoLs11Ri/Quytac3p2tlaixe71.jpg" width="590"></img></a></p>
<p>Are you are looking for comfortable, reliable or luxury transportation while in New York City or the Tri-State area? If so, you are in the right place. With great value van and truck rental from us, it's easy for you to get where you're going. You can hire a van for an hour, overnight or for a month…</p>
<p><a href="http://api.ning.com:80/files/iOPVwHKl9gDoj5mq7SPao1sT4CA2siGtYctB15bnSLOt0rZawtNSaCJRcDF3KGKOst*z2j0qxSeMqvNpBsREC7ILDoLs11Ri/Quytac3p2tlaixe71.jpg" target="_self"><img src="http://api.ning.com:80/files/iOPVwHKl9gDoj5mq7SPao1sT4CA2siGtYctB15bnSLOt0rZawtNSaCJRcDF3KGKOst*z2j0qxSeMqvNpBsREC7ILDoLs11Ri/Quytac3p2tlaixe71.jpg" width="590" class="align-center"/></a></p>
<p>Are you are looking for comfortable, reliable or luxury transportation while in New York City or the Tri-State area? If so, you are in the right place. With great value van and truck rental from us, it's easy for you to get where you're going. You can hire a van for an hour, overnight or for a month – and you can add drivers, pick up and drop off at different locations or even have the van delivered straight to your door.</p>
<p></p>
<p>We understands that sometimes a van rental is helpful and convenient when you travel abroad. Therefore, whether you need reliable transportation to meet your business needs or are looking for luxury transportation to pick up and deliver your guest to your wedding or anniversary venue or are simply looking for a way you and a few dozen friends can travel together when spending a night on the town we’ve got your covered.</p>
<p></p>
<p>There are various reasons to rent a van with us. Renting a van on your next trip will allow you to accomplish a variety of tasks that would be extremely difficult if not impossible without the additional space. From transporting extra luggage, to driving around a large group of people, there are numerous circumstances when the extra room a van rental provides is a necessity. Additional space and cost are only two of the most prominent reasons, and you can rest assured that the convenience of your van rental is backed by the most comprehensive customer service in the industry.</p>
<p></p>
<p>We have a large luxurious fleet of vehicles that are immaculately cleaned and maintained in order to provide you and your friends or business associates with the best possible experience. Our fleet of vehicles run the gambit from quality sedans to SUVs and Limos that can easily accommodate 8 to 10 passengers to our passenger and charter buses that holds more than 50 people. Our fleet of vans and trucks will help you tackle anything; we have got makes and models that range from spacious big box vans for moving house to comfortable minibuses with seating for up to 17 passengers.</p>
<p></p>
<p>Along with fast, easy reservations, every van also comes with full roadside assistance and basic insurance as part of the deal. And with clear, easy-to-understand billing, you can be sure that the price you see is the price you pay. Use our booking van on our website or contact us via email and request a free quote for a van rental. Type in your destination, select your dates, and in seconds you'll see quotes from the most trusted van suppliers. We will help you find cheap van rentals around New Your City at the best price for sure. Book today to guarantee yourself the lowest possible rental rate now.</p>
<p></p>
<p>We also deal with junk cars in New York, New jersey, Florida. If you want to sell your junk car, please check out more information about our <a href="https://www.money4vehicle.com/" target="_blank" rel="noopener">Cash for Cars</a> service at <a href="https://www.money4vehicle.com/" target="_blank" rel="noopener">https://www.money4vehicle.com/</a>.</p>
<p></p>Luxurious Limousine for your Wedding Daytag:www.automotivedigitalmarketing.com,2018-05-14:1970539:BlogPost:6623942018-05-14T08:52:34.000ZMichael Dearinghttp://www.automotivedigitalmarketing.com/profile/MichaelDearing
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<p>Are you seeking for a limousines for your business trips or for your wedding day? When traveling with a larger group of people, the cost of arranging more than one rental car is out of the question for most travelers. We understand that you're looking for the most easy and economical way to…</p>
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<p>Are you seeking for a limousines for your business trips or for your wedding day? When traveling with a larger group of people, the cost of arranging more than one rental car is out of the question for most travelers. We understand that you're looking for the most easy and economical way to rent a van, so we have streamlined the process by offering a secure and intuitive booking engine. Simply select the pick-up location that will be most convenient for you.</p>
<p><br/>When getting married you have enough to worry about without having to worry about getting to the wedding or reception venue or worrying about how your guests will attend your wedding. This is the most important day of your life and we are at New Your City Van Rental here to make it that much more special, trip that calls for that element of prestige. We provide a number of wedding packages to meet various needs of couples allowing you to relax and enjoy your big day.</p>
<p><br/>We will help you select the vehicle that will best suit your travel needs, while also making sure that it fits perfectly into your budget. Our large varity off wedding limousines will make it easy for you to choose the right transportation for your event, from a Rolls Royce to Limo Bus, our professional chauffeurs together with years of experience will give you the confidence in knowing that your wedding transportation will be dealt professionally. We honor to share this special day with you, So just come and relax, enjoy this beautiful day with a glass of champagne and will take care of the rest.</p>
<p><br/>Moreover, if you are planning to book a van to pick and take you guests to the church or to the party place with a large group of people, you can book a van with us to save time, money and resources? When you book a 7, 9, 12, or 15-passenger van rental with us, you completely eliminate the hassle of having to coordinate multiple car rentals to accommodate every member of your travel entourage, which ultimately saves you a significant amount of money in the process. Plan ahead and book a large, comfortable passenger van rental designed to accommodate all of your luggage with room to spare.</p>
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<p>We also provide an airport van rental packages and other business van rental service which include picking you up at the airport and delivering you to your hotel and at the end of your trip picking you back up at your hotel and returning you to the airport in plenty of time for you to catch your flight. Contact us today to arrange your <a href="https://nycvanlimo.com/" target="_blank" rel="noopener">van rental</a> with our experienced team of travel specialists now.</p>
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