With the prominence of Twitter and Instagram in our social media world, hashtags have become increasingly important. They are a way of categorizing topics and allowing potential consumers to interact with your brand.

Using Consistent Hashtags for Your Business or Blog

As a small business, it’s important to use consistent hashtags for a number of reasons:

1) To Categorize Your Posts

It’s a way to categorize your posts. Maybe you offer several different products each with a specific purpose or specific clientele. By tagging these specific posts with these tags, it allows people to sort through your tweets and photos to find what they are looking for more easily.

2) To Identify Your Brand

They can be a way for people to identify your brand. Encourage your clients to take photos of their products and to use your hashtag. This way their followers can see who the brand is and then they can click on the hashtag to explore more photos.

3) To Create Twitter Chats

You can use a hashtag to run a twitter chat. Ever thought about running a twitter chat to talk about topics with your online community? Make sure you are using a consistent hashtag so that people know how to always join in!

4) As a Unique Identifier

Also, when choosing a hashtag for your business, it’s important to do your research to see if that hashtag is already being used. You want to make sure to choose an original hashtag that is only associated with your business.

Trish

Trish is NC Blogger Network's Blogger-In-Chief and a Digital/Social Media Marketing Strategist for creatives, bloggers, and brands. Most importantly, she's a mom. You can find her tweeting as @Dayngr and the voice of the "Eat, Sleep, Blog, Repeat" radio show.