‘Women also have to realize that what men find attractive is not what women find attractive’

For two years 57-year-old Louise Leech had been signed up to three lonely hearts sites but her profile – which featured an image of her fully dressed – failed to attract many hits.

So in a final bid to find love a second time round, she purchased a £35 red Lycra swimsuit – a similar shade to the one famously worn by Helen Mirren aged 63 – and uploaded a photograph of herself wearing it on her profile.

She was surprised to discover that within two days she had received over 900 responses from would-be suitors.