INDIGO CHILDREN

Who are the Indigo Children?

We set out to help Abby Oliver redefine what it means to be an Indigo? Along the way, it became clear that in order to create a movement of Indigo children coming together, we had to build a lifestyle brand that answered one pivotal question, "What doe sit mean to be an Indigo?"

This question had been convoluted with new age rhetoric and distorted with purple flowers in people's hair and love and light in their aura. But as we peeled back the glass onion, we discovered that the true Indigos are mostly disgruntled and isolated young people who feel like they are on the fringe of society. They are brilliant, creative geniuses that are so unique and undefinable that society has yet to carve out a place for them to inhabit.