Taylor Swift's Apple ad skyrocketed Drake's music sales 431%

The best thing to happen to Drake this month may have been an
Apple advertisement that he wasn't even in.

Sales of Drake and Future's song "Jumpman" shot up 431 percent
worldwide on iTunes after Apple started airing an ad featuring
Taylor Swift working out to the track, Adweek
reported on Tuesday.

It shows that a catchy track in an Apple ad can still push
digital sales, even though the company is now focusing on its
streaming music service. The ad was promoting one of Apple's
curated "gymflow" playlists, which has seen a 325 percent
increase in plays, Apple Music head of content Larry Jackson told
Adweek.

The Taylor Swift ad was produced by Apple without an ad
agency. Apple has been building an "in-house
advertising shop" for at least the past two years. According
to Jackson, Swift is going to appear in future Apple Music ads
going forward.

During Steve Jobs' tenure as Apple CEO, the company was notorious
for making indie songs famous by putting them in the background
of its iconic iPod ads.
Musicians that Apple gave a leg up to include Will.I.am in
2004, who's now working with Apple on its first TV show.

In fact, to celebrate Apple's 40th anniversary, the company
produced a playlist with 40 different songs that had soundracked
Apple advertisements. If you've got Apple Music, you can listen
to it
here.