The objective of the congress is to bring
together international scholars and practitioners
from different disciplines and different countries working to advance knowledge on luxury marketing. We invite papers from academics of all disciplines and from practitioners with experience and points of view on luxury.

Aims of the 2016 Symposium

Luxury consumers have been criticized as behaving irrationally since at least Aristotle. At the same time, the luxury sector is alive and well, growing very quickly in spite of a global economic crisis: a 7% annual rate during 1995–2013, a predicted 9% annual rate to 2020 (Bain & Co. 2014). It has for centuries been associated with rarity and with a clientele of the “happy few,” the aristocracy, the rich and powerful, but its huge sales (217 billion Euro in 2013) result in large part from a very large downward extension of its clientele to the “happy many” (Dubois & Laurent 1998). This paradox creates a need to understand better the behavior of luxury consumers and the strategies of the luxury sector.

« This is the place where researchers of the world meet together and present their most recent cutting edge research on luxury . This is also the place where academics meet executives of the luxury industry
»