Jesus (The Anthem) lyric video

A-MinorMusik Group

Being the agency of record for A-MinorMusik Group allowed us to work on the second lyric video released by Danielle Nicole.

We were able to develop a strategy with Danielle that would complement her lyric video "Jesus (The Anthem)". The song is the first song released off her latest album and therefore a campaign needed to be created to promote the song. We developed the identity along with a series of countdown videos and visuals leading up to the release. This immediately fed into people buying the song with post-release content that included a one-day devotional download to complement the song and add value to the release.

The success of the pilot campaign gave us the rubric for future song releases from the album.