1. Concerns about health & food safety2. Concern for the environmentThe 5 P'sStone Brewery Co.Present & FuturePresent Practices10th largest craft brewery 17th largest brewery in the United States

Beer Advocate: #1 "All Time Top Brewery on Planet Earth"

2013: 213,277 US beer barrels

May 2013: Stone Brewing opened in the Liberty Station

Stone Company Stores in Oceanside, South Park, Pasadena, & San Diego on Kettner

2013: San Diego Airport locationFour collaborations planned for 2014

Continued participation in international beer competitions: World Beer Cup and Great American Beer Festival

Increase capacity: "We are our own competition"

Focus on fulfilling customer's changing needs and demands

Explore new product innovation: seasonal varieties and organic beer optionsFuture PracticesPorter's Five ForcesCompetitive Rivalry within an IndustryBargaining Power of SuppliersThreat of New EntrantsBargaining Power of BuyersThreat of SubstitutesPlanet, People, Profit, Prosperity and PeacePlanetNo chemicals, pesticides, nor GMO's in the production of grain, wheat, hops, or other raw materialsNo synthetic fertilizersNo sewage sludgeNo colorings or artificial flavorsNo irradiationUse recycled glassUse compostable material for the beer labelPeopleHealthier choice for all people, from babies to adultsMore nutrients are found in organic foodsLess likelihood of allergiesProfitGrowing demand for organic foods and drinksIt is apparent that this idea will make money based on other organic beer lines that are successful in the marketProsperityKeeping jobs in USPeaceUnderlying good intentions regarding health and the environmentPhase IStep 2Step3Phase IEstablish organic supply chain:*Collaborate with American Organic Hop Grower Association (AOHGA) for best fit suppliers

In house innovation driven by Stone's expert brew masters for new premium flavor

Brand development:*Beer name and label design competitionPhase IIPhase IIILaunch the new organic beer within all San Diego Stone restaurants and solicit instant customer feedback