Before he went to the World Cup, Emile Heskey joined fellow Reds stars Sami Hyypia, Steven Gerrard, Danny Murphy and John Arne Riise to render TV's most opinionated gob speechless. All Jim could do was grimace and bear it as he shoved up to make room on the small screen's most famous couch.

Liverpool FC said the new strip would be in the shops from July 4.

It is the latest Anfield look designed by kit maker Reebok and is sure to delight Kopites from wide and far.

Reebok have also linked up with Liverpool to release official images on the club's official website from today.

A poster campaign has also been launched around the city as the club gears up for next season's big kick-off on August 17.

A Reebok spokesman said the shirt leads the field: "It features hydromove plus for the first time, allowing the skin to breathe and maintain ultimate comfort levels.

"There's more natural stretch which makes it easy to wear and the revolutionary new fabric is soft to touch."