Qype goes Dutch to expand European presence

Qype today welcomes Dutch users to their own dedicated website, providing access to over 1.9 million reviews and recommendations of shops and services across 166,000 cities worldwide.

The launch of Qype.nl is a key milestone in the company’s ambitious plans to further accelerate business growth and push European brand awareness in 2011.

Qype already has 85 thousand monthly visits across 455 towns and cities in the Netherlands and expects figures to rise significantly with the introduction of the dedicated Dutch site.

Qype.nl is available on all smartphones through the Qype App, offering immediate access to reviews across almost 1,000 different categories. Users can search, check-in, post reviews and interact with each other to make informed purchasing decisions whenever and wherever.

“We’re very pleased to announce the launch of our 11th market and are fully committed to making the Dutch feel at home in the Qype family,” says Ian Brotherston, Chief Executive Officer of Qype.

With over 22 million monthly hits, Qype is also an invaluable marketing tool for businesses to promote their services to local consumers and those visiting the area, instantly.

Businesses can claim their listing on Qype.nl, update their information and interact directly with their consumers, manage their online reputation and increase customer loyalty.

Qype.nl joins its European counterparts in the UK, Ireland, Germany, France, Spain, Austria, Switzerland, Italy and Poland, and the first dedicated non-European site for Brazil.