B.C. Society of Landscape Architects: Form & space – the profession and the identity.

Typography was abstracted using a figure-ground grouping of shapes to suggest the duality of form and space – a metaphor for how the public relates to its physical surroundings.

A multi-disciplinary profession with different components, ideas, and skills coming together cohesively to serve the public – so too are the interlocking and dynamic letters within the mark.

The BCSLA identity is also equipped with a ‘window’ version. This interpretative version of the mark was introduced to provide the Society with a means to express the profession’s sense of play and diversity.

Solution

Brand Guidelines

Brand Identity

Synopsis

Large-scale solutions being developed by the profession, and the overall growth of its governing body necessitated a new mark for the BCSLA. Being inspired by the inherent figure-ground relationship of the profession – how public space relates to structure and surroundings – the Society’s acronym was abstracted to suggest the duality of form and space, and to build a visual narrative on how the general public intersects and experiences public space. A multi-disciplinary profession with different components, ideas, and skills coming together cohesively to serve the public – so too are the interlocking and dynamic letters within the mark.

Testimonial

As President of the Board of Directors, I personally oversaw the selection of Dennis Boyle to develop a new logo for the BC Society of Landscape Architects (BCSLA). Dennis took the Board and Identity working group through a concise and articulate process that resulted in a unique and professional product. Dennis provided personal support throughout the process providing detail presentation materials and advice that assisted in communicating both the process, and the product, to the Board and Membership.

The product developed for the re-branded “BCSLA” exceeded the Board’s expectations in providing a clean, recognizable, and ’21st Century’ identity. My involvement with Dennis throughout the project was both professional and personable and left me feeling confident in our Board’s selection. With an attention to detail and craft that stands strong against others of similar training, it is without hesitation that I would stand behind my recommendation of Dennis’ work ethic and personable professionalism.