At his Gamescom keynote speech, Activision publishing CEO Eric Hirshberg says that the trash-talking between his company and Electronic Arts over Call of Duty and Battlefield, respectively, is bad for the industry.

"Competition is of course a good thing. It keeps us all on our toes and ultimately makes the games better. It's healthy," said Hirshberg according to Eurogamer. "But it's one thing to want your game to succeed and another thing to actively, publicly say you want other games to fail." Activision and Electronic Arts – particularly Activision's Bobby Kotick and EA CEO John Riccitiello – have engaged in a public feud over which game will come out on top this holiday season.