Beamr Video optimization technology automatically reduces the bitrate of any H.264 video stream by up to 50 percent without affecting perceptual quality or altering the format of the original stream. Photo courtesy of Universal Pictures. ... Facebook Twitter Pinterest

Beamr is focused on improving the quality, speed and user experience of photo and video sharing. (PRNewsFoto/Beamr) Facebook Twitter Pinterest

Beamr Video optimization technology automatically reduces the bitrate of any H.264 video stream by up to 50 percent without affecting perceptual quality or altering the format of the original stream. Photo courtesy of Universal Pictures. (PRNewsFoto/Beamr)

Beamr is focused on improving the quality, speed and user experience of photo and video sharing. (PRNewsFoto/Beamr)

TEL AVIV, Israel and AMSTERDAM, Netherlands, Sept. 12, 2013 /PRNewswire/ -- Beamr Video (www.beamrvideo.com), a next-generation, patented video optimization technology enabling smooth delivery of HD video at speed and quality levels never before imaginable, is debuting at the International Broadcasting Conference (IBC) (www.ibc.org) in Amsterdam, today through September 16, 2013, the premier annual event for professionals engaged in the creation, management and delivery of entertainment and news content.

On display at Booth # B20 in Hall 3 at IBC, the Beamr Video optimization technology automatically reduces the bitrate of any H.264 video stream by up to 50 percent without affecting perceptual quality or altering the format of the original stream.

Currently undergoing extensive lab and field-testing by multiple major Hollywood studios, Beamr Video's patent-pending automated algorithms enable a high-quality streaming experience that ensures the maximum quality with the lowest bitrate.

"4K resolutions represent the next step in high-definition video, but until now providing content in this new format has posed daunting technical challenges. Beamr Video has figured out how to reduce the massive footprint of video files, so they can be distributed efficiently and cost effectively," said Sharon Carmel, founder and CEO of Beamr, the innovative media optimization technology company that already powers several of the world's leading media companies, social networks and web publishers.

"The recently proposed High Efficiency Video Coding (HEVC/H.265) standard promises up to 50 percent bitrate reduction compared to the existing H.264 standard, but it will take at least four to six years for mass-market penetration," said Carmel. "Beamr Video is solving the bandwidth bottleneck now, offering the same reduction ratios for H.264 streams today as those promised by HEVC. More importantly, we can do so without forcing users to download any additional software or programs."

About Beamr Beamr is an innovative private company comprised of the world's leading imaging scientists, veterans of the Israeli technology industry who are also successful entrepreneurs. Headquartered in Tel Aviv, Beamr is focused on improving the quality, speed and user experience of photo and video sharing. For more information about Beamr Video please visit: www.beamrvideo.com.

About IBCIBC is the premier annual event for professionals engaged in the creation, management and delivery of entertainment and news content worldwide. The event's unparalleled exhibition and agenda setting conference encompass the very latest developments in broadcasting, mobile TV, IPTV, digital signage and R&D making it essential for everyone's understanding of the industry and its future. To find out more about the IBC Conference please visit www.ibc.org/conference.