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With a few days to go before the end of 2015 and despite the many obstacles and challenges, the year has indeed been full of major ups for the charismatic international rapper Stanley Enow. The most notable accomplishment remains the release last July of his 18 track critically acclaimed debut album ‘Soldier Like Ma Papa’ loved by fans and non fans alike, read their reaction here.

The album which is currently available digitally on iTunes, Deezer distributed by Rockstar 4000 / Sony Music and in physical sales points across Cameroon is the first Cameroonian album by a Cameroon based urban artist to have a full 360-degree campaign strategy – a 360-degree approach is about taking a broad and all-encompassing view of your entire customer journey, from discovery to purchase, across multiple devices and touchpoints.

Within one week online, the hashtags #SoldierLikeMaPapa and #SLMP separately accrued over 1,000,000 impressions reaching over 175,000 online users making it the most talked about album of the year. Read more here.

The months following the album release have equally been very hectic for the King Kong. From being an invitee at the 45th Annual Legislative Conference by the Congressional Black Caucus Foundation (CBCF) in Washington DC where he met with officials at the Overseas Private Investment Corporation (OPIC) currently working on a 400 megawatt hydro-power plant to be built in Cameroon. Following the footsteps of Akon, Stanley Enow made it clear that he would like to use all of his influence to back the hydro plant and help bring electricity to his beloved Cameroon and Africa in general.

The conference culminated in the Phoenix Awards Dinner hosted in person by President Barack Obama and his wife Michelle Obama. “It was such a wonderful opportunity and experience for me to be in the presence of such an important man in history – the President of the United States and his wife. It shows that anything in this life is possible.” Stanley Enow stated.

To having a music concert in Cyprus, a Best Male Artist Central Africa award in Lagos along the way at the All Africa Music Awards (AFRIMA), music video recordings in Cameroon as well as a trip to Pointe Noire, Congo to record another music video from Soldier Like Ma Papa album with Congolese rapper Biz Ice.

A media tour followed in Lagos where he was embraced by the beautiful radio host Toolz, welcomed by DJ Neptune, as well as participated on stage performances at Industry Night, Soundcity Urban Festival and Beat FM Xmas Concert with the likes of Olamide, Yemi Alade, Sound Sultan, Iyanya and UK based duo of the moment Krept and Konan…

The love from Nigeria has been enormous and Stanley Enow remains the only urban Cameroonian artist on heavy rotation on major radio channels.

Online statistics have also been very great. From Dec 18th to 23rd, Stanley Enow’s name has reached over one million users and created an impression on over 1.6 million ending the 2015 year on a very high profile indeed!

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Stanley Enow has had a great month thus far with excellent reviews and appreciation of his new video release for King Kong a collaboration with Nigeria’s DJ Neptune and Ghana’s David Nicol-Sey to having top features in top notch media platforms.

Jeune Afrique; one of the leading online francophone media platforms with an African focus was very kind to speak to Stanley Enow late last month to get his insight into the music situation in Cameroon as well as his music journey. Follow the interview below

Soundcity TV; one of Nigeria’s leading entertainment television dished out their top ten hits from West Africa “Top Ten West” and Stanley Enow‘s King Kong topped the charts leading up to 11th April. The presenter Moet Abebe even stated that Stanley “does it big out there.” Watch the episode below

MTV World; it certainly was a delight to hear once more from MTV World’s New York office that they were interested in featuring Stanley Enow‘s King Kong on their MTV Iggy platform after having first approached us last year on Hein Pere and TumbuBoss. As usual the forms were signed and video was sent and the feature followed…catch it below…

So did you guys and girls notice something different? Hope you all like our new look website and your experience on our platform is much better! We had this lovely feedback from South Africa based music artist Zinnia “I love the look/feel of your site. Soft and welcoming. Just my observation.” Feel free to drop us your own too 🙂

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Stanley Enow‘s King Kong video; a collaboration with Nigeria’s DJ Neptune brought to life by Ghana’s David Nicol-Sey was finally released online yesterday evening amidst great curiousity from his fans and onlookers alike. With almost 10,000 views in its first day, it reveals how long awaited this video was and how much Stanley Enow continues to be a sensation on the Cameroon music scene.

So with our PR, branding and marketing eyes, here are a few tips to learn from the recently released video:-

1) Think Professional: Your personal behaviour is paramount to the long term success of your business and Stanley Enow always takes a professional approach to his work which is noticed in all he does.

2) Think Image: Your brand is one of the most important factors for your eventual success. It’s the culmination of your identity, packaged and presented in a consistent way that’s pleasing, familiar, and attractive to your prospective and recurring audiences. Being a music artist, Stanley Enow‘s recognisable brand is his physical appearance/image which is always carefully and meticulously represented.

3) Think Business: Speaking from a Cameroon perspective, the music scene is especially seen as a platform to create enjoyment and fun and only a select few – Petit Pays, Richard Bona, Manu Dibango to name these have really shown what one can achieve when one adds a business focus to one’s talent. Stanley Enow is well aware about the opportunities his popularity can bring and has taken the business side of Cameroon music one step further. From Hein Père tee shirts (which launched his brand as the biggest urban clothing brand in Cameroon), we now have Motherland branded sweatshirts (in collaboration with Idle Park Clothing), branded headphones, branded chains (in gold and silver) and as seen on the video branded drinks…coming soon? Stay tuned *winking*

4) Think to Sell a Dream: Stanley Enow understands the expectations of his audience and is not contented by merely releasing a song which is the product. He seeks to sell a dream of hope, excellence, success, possibility, to his fans. How does King Kong sell a dream? The panoramic shots of the villa, the nature shots coupled with the antique cars as well as Stanley Enow‘s overall fashion styling – the audience is thrown into a captivating world where there is luxury, there is beauty in the surroundings as well as the choice of shot angles, and there is also a play on the viewers mind like a dream with the slow rewind and playback of certain scenes…

5) Think Simple: Keep it K.I.S.S. – Keep It Simple Stupid with your methodology and plans and remain humble – you will not go wrong!