About The Rubicon

Passion. Experience. Vision.

What is The Rubicon?

The Rubicon is a concept.

It is a representation of a point of no return. A place at which, when crossed, inevitably changes the course of events in a manner that cannot be reversed. When applied to the field of technology, it represents the breakthroughs that alter the course of this field as a whole and/or the sub-field in which it focuses on.

The Rubicon is an independent publication.

Future altering technical breakthroughs and iterative updates are happening at a near breakneck speed. Many of these breakthroughs go unnoticed and/or their importance is not recognized. Often the impacts of these developments are not felt for some time, and many fail to see the impact until far after the changes have taken place. Mental models are needed to accurately navigate the emerging and evolving timelines that lie before us. Intelligently hypothesizing the impact of these events on the everyday life, The Rubicon's objective is to help the world see just around the bend and best prepare for the inevitable changes.

The Rubicon is a service.

Those looking to understand for direct advice on how emerging technologies will affect them and their businesses can seek out The Rubicon's consulting services here.

Get in touch

Who is The Rubicon?

Hong Kong, 2017

FOunder

Alexander Debenham Cahíz

"If you were to ask me what I would be busy doing if money were no object, I would tell you it would teaching the world about the potentially transformative impact of exponential technologies. My career has taken me on an amazing journey of roles and companies, but the theme that connects them together is researching, producing and distributing stories related to technology.

My collective experiences and underlying passion lead me to my latest project: The Rubicon. A consultancy helping companies chart a course into the future. Emerging technologies are exciting, especially for geeks like me, but often it is hard to see how they will impact our day to day lives. At The Rubicon, we dive into these topics to build mental models and understand how things like Blockchain, AI, Augmented Reality, Quantum Computing, and Genetic Engineering will impact your life and your career."- Alex Cahiz

Alex is the founder and lead futurist of The Rubicon, a consultancy dedicated to exploring the potential paths of Artificial Intelligence and Blockchain technologies. The firm strives to help corporate, leading NGO and other clients understand how to approach these diverse and continuously shifting fields.

Prior to The Rubicon, Alex worked in the fields of communications and digital marketing across Asia, Europe and North America from large corporate multinationals including IBM and Baxter Healthcare to startups including Startup World, SmallPDF, and Appway. Alex excels is strategic scenario planning and helps clients map possibilities for the road ahead.

As part of this expertise, Alex is dedicated to researching the social and financial impact of disruptive technologies like A.I. and Blockchain, shaping the thought process for clients and partners in learning how to think about a future that includes unprecedented innovation.

Working and traveling across 60 nations, living in 7 countries on 4 continents, Alex is a digital nomad through and through. His passions include his never-ending quest to chart the future of humanity, experiencing as many countries and cultures as he can, spending time with family, friends and his corgis, cooking for others, and shamelessly succumbing to his addictions of noodles and pizza.