Massive McMuffin

Say what now? Yes, that’s right, the MASSIVE McMuffin. This creation is available in New Zealand and parts of Australia. It consists of ketchup, bacon, egg, American cheese and two sausage patties. McDonald’s has a new ad campaign in New Zealand, created by the agency DDB, that is promoting the Massive McMuffin by scattering giant, 4 foot bags promoting the product around various urban locations. Pretty catchy, innovative and memorable.