Podcast

Supercharge your Advertising to Position your Brand – PART 1

You make extremely sound and sturdy skateboards. Your primary audience is young adults between the ages of 18 to 22. But you’re not driving any sales because your ads only showcase the level of engineering and the scientific precision that goes into making them, and the safety features that come with it. There’s no mention of the colour and joy that it brings when riding on one of them, and the extent of customisation you can make to it. You need to understand your market and align your personality with theirs. Only then will you be able to reach out to them and speak their language. That’s this week’s topic – how to position your brand so that your advertising can be turbo effective.

Also, we feature LivingWalls – a real-estate startup for whom we created a highly effective ( and polarizing ) ad campaign that personified their brand.

Hi, I don’t think I’ve ever come across better real-estate advertising in Bangalore 🙂
Loved your campaigns for both Living Walls and Goyal & Co. Those ads made me sit up and take notice even though i’m dead against buying an apartment and falling into the EMI-trap.
Could you please share the link to the episode entirely dedicated to Living walls (mentioned at 11:39)?

Team Lazaro

Thanks Divya. Also, pardon the delayed response, there was a bug with the comment module and we just uncovered this comment. Anyways, better late than never 🙂 The link to the podcast for Living Walls is here