South African mobile operator Cell C announced today that the company’s Chief Strategy Officer, Robert Pasley has agreed to take up a combined position of Chief Financial and Strategy Officer of Cell C with immediate effect.

Cell C Chief Strategy Officer Robert Pasley (Image source: Cell C)

A qualified Chartered Accountant and Theoretical Physicist, Pasley has a wealth of experience in the financial intricacies of the telecommunications industry. In 1993, he was involved in the development of Vodacom’s original business plan and played a role in several large-scale business acquisitions in the telecommunications space.

His experience includes, Group Executive of Finance and Director of Corporate Strategy. Before he joined Cell C, Pasley owned and ran his own strategy consulting business, which consulted to several high-profile South African businesses.

“I am pleased that Robert agreed to accept the position. His knowledge and experience will definitely be beneficial to Cell C,” says Cell C CEO Alan Knott-Craig.