The funding rounds also saw participation from Japanese e-commerce operator- Beenos, Singapore-based VC fund Beenext, Tancom Investments and Times Internet. The company however denied to give financial transaction details of the investors.

According to sources and reports by ET, Chief Executive of Voonik – Sujayath Ali said, “Proceeds from the Series B round will be used towards strengthening all three product categories on its platform, which includes premium products category Vilara, menswear offering Mr. Voonik, and its core women-focused vertical.”

Voonik was reported earlier this month about having acquisition of firms like Zohraa, a platform for designers and boutiques, in its bid to build Vilara; Styl, a salon and spa industry; Picksilk, an e-commerce store.

Founded in 2013 by Sujayath Ali and Navaneetha Krishnan, Voonik provides a personal shopping platform, offering apparel, accessories and footwear as well as beauty products according to the preferences of the customers.