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Google outlines mobile strategy

Google's CEO and chairman Eric Schmidt said the company is working with carriers to develop new mobile applications, which will be different from the company's PC-based applications largely because of the phone's small screen size. The Wall Street Journal reports that the company is building the equivalent of its own operating system chock-full of Google applications. Google already offers mobile versions of Gmail and Google Maps, but only on a stand-alone basis and for certain phones. The WSJ also claims that Google has discussed putting its apps on a new line of devices made by an Asian handset manufacturer. Google has shared its mobile application plans with European and U.S. carriers, including AT&T and Sprint, according to the report.

Schmidt said that "the new model of these phones is going to be person-to-person" with people exchanging videos and other types of data. "It's sort of SMS gone wild," he added during a presentation at The Wall Street Journal's All Things Digital Conference this week.

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