Artificial intelligence is making its way from universities and laboratories of computer science departments into companies, business models, and the everyday lives of consumers. The market for AI-based technologies is set to grow from US$ 8 bn in 2016 to an estimated US$ 47 bn in 2020. As recently as in 2017, AI technologies saw a 300% increase in investment activities.

Starting with the case studies from Hilti fleet management and Claas 365 FarmNet the MIPLM discussed the new role of IP within digital business models and how IP is integrated in business development in a era of digital transformation. This module was about the impact of business models on corporate structures and the role of business plans in creating new businesses.

The Internet of Things (IoT) or the fourth industrial revolution is neither a short-term phenomenon nor a buzzword. Single enterprises are not capable of influencing the trend towards a digitization of business processes, nor can they change the globalization of value chains. Digital business models demand new solutions for IP protection. In some industries (e.g. IT, telecoms, and software), such prohibitive right strategies have been in use for many years. However, the need to protect new business models is also […]

The organization of IP management within companies and between companies and service providers is a crucial success factor for innovation management. In the 4th module of the MIPLM in IP management, the participants were taught about the relationships between institutional economics and organizational structures, how context-dependent organizational structures are, and how IP management an IP departments should be organized in line with different objectives.