Basic Blog Tips

Take These Important Steps to Improve Your Alexa Ranking

Alexa Ranking – Why is it Important?

Alexa rates how well our blogs or websites are performing and monitors visitor traffic. Its ranking is important mainly because advertisers review its stats when considering which sites to promote their products and services.

Alexa Rankings Explained

Alexa counts backlinks from websites that are significant in your industry so it’s advantageous to have a strategy when selecting blogs to follow and leave comments on. There are several steps you can use to lower – or improve – your Alexa ranking. This post will review some of the steps to leverage your website’s position in Alexa.

Claiming your site is one of the first steps to start strengthening its position. For WordPress sites, you can download the Alexa Claim and Certify plugin.

Once activated click on the plugin’s settings then click ‘Claim Your Site’.

The link will take you to the Alexa ranking website where you can follow the steps and receive a verification ID that you will insert in the text field provided on the plugin’s settings page.

Once you update the page options, click the “verify my ID” button to complete the process. For static sites, you will paste the verification ID in the HTML head section of your home page and you can check Alexa rankings .

Some steps to increase your Alexa ranking are considered subjective, but they are effective. Some of the Alexa ranking traffic information comes from the users of its toolbar. It tracks the websites its users’ visits as well as other statistical data to rate the traffic websites receive. Another best practice method that is considered influenced is receiving reviews. Website owners can receive reviews which will boost their website’s value.

Advertisers Review Your Alexa Ranking

Advertisers value website that have a lower Alexa Ranking. After completing the initial steps listed above the next step is to monitor your website’s search engine optimization. SEO proficiency is a requirement for professional bloggers so select tools that can help you write optimized content and use commercial value keywords in your tags. Market Samurai and SeoPressor have excellent reputations to help with SEO. A website is considered a worldwide top site when its Alexa rank reaches 100,000 or lower. Remember the lower the rank the more advertisers are willing to pay.

Specific Criteria for Backlinks on Your Alexa Ranking

Search engines and your Alexa ranking evaluate backlinks firmly. If a search engine determines that your backlinks are mostly paid or of poor quality, those links can diminish the value of your site. For healthy link building create a strategy. One highly recommended link building approach is to comment on blogs in your industry or related to your industry. The purpose of blog commenting is to build a relationship with the blog owner and receive a backlink from their website. Receiving a backlink from a site that has a strong position in your industry is a noteworthy acknowledgement the Alexa ranking and the search engines accredits.

Content always plays a main part in your website’s performance and in your Alexa ranking. Once your keywords attract visitors to your website, it’s your content’s responsibility to convert visitors into subscribers. Be clear and concise in your writing about your products and services. Direct your readers to a call to action, and invite them to stay in touch on the social networks or your email list. Your Alexa ranking will improve as visitors remain on your website reading various pages.

Knowing how the Alexa ranking affects your website’s status can help you build a stronger presence. Following these steps will improve traffic to your website and its overall performance. Building your content, backlinks and relationship with colleagues this way, will help you develop a successful online business. If you want to make money online, improving your Alexa ranking is a positive start to attracting advertisers’ attention.

Comments

ya Electra Ford, you are right alexa status is status symbol for advertisers they mainly choose alexa ranking for advertising mainly on buyandsell.com they give much important on alexa. anyway nice tips thanks for this.

Electra Ford @ Alexa has no value if your site isn’t getting unique visitors. As per my own experience says that a large number of websites and blogs those have more 500+K Alexa but they are fully successful websites and blogs. Alexa counts only those visits which are installed their toolbar but a lots people they don’t use alexa tool bar and other hand cheating option is also available there to get high rank .

Peoples are usually putting lots of effort for increasing their alexa ranking. But alexa is just not so worthy. Ranking calculations are made by considering the visitors approaching to your site from the browsers in which the alexa toolbar is installed. So almost 50+ percent of the visitors must not be counted ( I think personally ). So personally no need to focus on alexa. But then you have provided great tips.

Yes, I understand Alexa’s subjectivity because it gathers some of its traffic information from users of its toolbar. However, Alexa does state on their website that they also receive statistical data from other traffic sources. Thanks for reading and commenting Vivek.

You are right Electra, i don’t use alexa toolbar, but still my alexa rank keeps increasing. In a time span of just 3 months it dropped from 15, 000, 000 to 8, 00, 000. Alexa only keeps track of relevant backlinks. It does not list all sites which is pointing to the blog.

@Vivek, Alexa ranking and rating are only useful if you are selling your website but like “Ipsita” said, it is very useful as it shows backlinks and statistics of your website. I have been checking my alexa on and off, some time it drops under 40,000 or over million. I am not sure why is it doing that but alexa actually makes me active mentally. I also use Google pagerank, if anybody doesn’t know about. Google it! Thanks for detailed article.

It’s hard to put any real weight on Alexa when it only counts visitors that have the toolbar installed which is such a small number and mostly just Internet Marketers that know what it’s all about.

The average person or the average small business owner (the visitor I’m looking for) has no idea what Alexa and thus does not have it installed, thus their traffic to my website does help my Alexa ranking…

You’re right. It’s tough when Alexa only ranks based on those who have the toolbar. However, it’s still important to note that advertisers still pay more for lower Alexa rankings. So with that said, we need to play the game.

However, Alexa understands the concerns and is trying to make improvements to overcome this known problem.

Your Alexa rating is still relevant to you because it appears to be a factor in your page rank at Google. Generally, anything that is important to Google is important to me, because I wanted to learn how to make the site an excellent source of traffic for me. And it worked

Yes, I agree with your point in that I want to learn whatever I need to help my website work for me connecting me to my ideal clients. With that said, learning to use Alexa ranking information is helpful for my work so I embrace it for that reason. Thanks Hira

I also found it enlightening to know that advertisers use this data as one of their sources but Alexa does mention that it uses more than its toolbar for statistical data.

Also, the sites rated 100,000 or less or reviewed under more restrictions than sites with higher rankings.

Although receiving reviews and claiming your site are measures within your control, there are other factors that are not like the way Alexa counts links to your site. The sites that link back to your website must meet a criteria to be counted as a valid link. Thanks Adam.

I appreciate your recommendation of the Alexa Claim and Certify plugin. I just installed it on one of my blogs and plan to do so on the other one. I already had an Alexa account, so the plugin was extremely easy to use. Hopefully, the ranking will begin to show soon. Thanks!

Yes, but the thing that many people overlook about Alexa is the importance of a good ranking to get guest posts and reciprocal back links. Many website and blog owners check your Alexa stats to see how you rank before deciding on linking with you or using your post.

Only novice and newbie online Advertisers rely on Alexa Rank. Reputed and established company never looks for your Alexa Rank.

That’s the only reason BuySellAds.com removed the Alexa statistics from their dashboard to help advertisers make unbiased decisions. There are plenty of blogs and websites with Alexa Rank of 20,000 and less, struggling to earn few $s /month by selling Ad space.

Don’t rely on the misleading Alexa Rank, if you want long-term success.

That is good to know. I think it’s good that you stated that newbies use this information. As your website accomplishes your projected goals, you can continue doing what works for your online business. However, using your Alexa ranking as one source in the beginning can be helpful. Thank Nandita.

Another notable step is to install the Alexa Rank widget on your blog. It’s a simple, embeddable HTML snippet that I keep at the bottom of my blog. Every time someone visits, Alexa is notified. My rank has gone from 250,000 to 197,000 in just a couple of weeks after installing.

Alexa rank has nothing to do with Google rank. If you have a good Alexa Rank you will not grow up your serp. Alexa rank can be faked very easily with a few simple techniques. For this reason it will never be considered an important factor for your SEO or SERP facts.
Good reading thanks

Alexa rank is an important parameter for a blogger as the advertising and other related strategies are firmly looking on the Alexa and Google page ranks. Basically Alexa ranking method depends upon traffic I think. We should blog and need to promote the contents. Rest of ranking will come on time. Never need to bother of that.

Thanks for the great read! Personally, like others, I don’t put all that much emphasis on Alexa ranking because of the fact that the stats are primarily made up of people using the Alexa toolbar, so it doesn’t really give a good picture about a site’s traffic.

Hi Electra!
i am agree with you that alexa rates how well our blog and website performing.i will use the site alexaclaim which you have define to increase your alexa rank and see the result.i like your tips.thanks for the suggestion and and advice.

Yes for increasing alexa ranking of any blog, the first step is to claim that particular site in alexa and there are lots of plugins available for word-press sites. And we can do it manually without any help of plugins. And backlinks are also very important for getting good ranking in alexa.

Hey Electra!
I was just looking for his post, because when i started my blog before few months my Alexa ranking kept improving day by day when i shared my content and posted on regular basis and i commented on few blogs to for the quality back links and then my university exams began and i was quite lots in it and then when i was done with the exams after 2 months and what i see is that my site rank was crossed the figures that i could never imagine of. But your tips here will surely help me to achieve the rank what i desire and i will install that Alexa toolbar extension for chrome too as stated by you for daily monitoring.

I learned about Alexa in my Internet marketing and research course a few years ago. However, I started paying attention to my ranking mainly for the link building. Once I learned that Alexa’s ranking influences advertisers decisions my interest grew.

Hi…Electra,
Nice summary about Alexa Ranking. I understand the value of Alexa Ranking but this Alexa Ranking discussion shows more value of Alexa Ranking. Thanks for this great work to aware about Alexa Ranking.

I’m not sure Alexa is the only thing advertisers would look at – they may consider Google Pagerank and how many comments a blog has and the quality of the content. It cannot hurt to work on our Alexa ranking though. It may be a bigger factor for some of them.

Alexa Rank is also an important fact for all bloggers to bring our blog in top of the table.Most of the people always prepare to participate on top alexa ranking blog as you have given some valuable points for us to reduce our alexa

These are some wonderful tips to improve Alexa ranking Electra and by following these methods will surely improve a blog’s Alexa rank. Here I want to mention that being active commentator on other blogs is good to build relationship and backlinks, but always linking back to your homepage will affect SEO rankings. It is good to link to the inner page when you’re leaving a comment or blog.

The name you’re using to comment on other blogs will perform as anchor text, so do not use the same name to comment on other blogs always or link to inner pages too.

I’m sure there are lots of newbies wants to know how to improve Alexa rank and I’ve been asked this question many times, So thank for writing on this.

My friends suggested me to install Alexa toolbar to improve my blogs alexa ranking when I was newbie. And Now I don’t know which thing is helping my blog in improving ranking, I mean whether is it commenting or toolbar because I use both methods ??

I don’t think it is an either or situation. I believe blog commenting and claiming your site on Alexa are both beneficial actions to perform. Using the Alexa toolbar I think tracks the websites you visit.

Alexa ranking do play an important role like it or not. I have been observing alexa rankings of top sites such as CNN which is 2. This is makes it one of the most visited site in the world. So no matter what, its an important tool that bloggers need to pay attention to. Thanks for the information on how to lower the rankings. I think it should be the other way round, going UP. What a weird system they have?

I couldn’t agree more. Many people say that Alexa ranking doesn’t matter and that we shouldn’t pay too attention to it. That’s a serious mistake. I tested in on myself and I can prove that Alex rank is important. It’s not only for advertisers, but also for people who may become your partners. Even some of your customers (Internet-savvy ones) will check it to get to know your reputation.

We have seen some blog with the low traffic have better alexa rank than the sites with the high traffic. Therefore, we should not depend upon the alexa rank to check the quality sites. Alexa basically considered by the advertisers and those who want to write the guest post. This is my point of view. I could be wrong.

I think both are important. Traffic stats are important to connect with clients and purchasers and your website’s ranking is important to connect you with joint venture projects and business opportunities.

Alexa rank is as important as Google PR in internet marketing, Having a better rank not only helps in getting advertisers but it also helps in establishing the credibility by asserting the blog’s value.

I believe Alexa Rank is very important. I try to improve alexa rank by obtaining quality backlinks. The way it worked quite well for me. In addition, I always try to make quality articles to attract visitors.

These days Alexa Ranking is very hot topic among the online community as site that have good Alexa Ranking are always considered for online business.Alexa Ranking travels from higher digits to lower digits whereas Page Rank ( PR ) of site travels from lower to higher digits.

not much of a alexa fan, but i see that since i got good alexa people have started giving more attention to by blog and is being know as authoritative blog , though the traffic has not increased a lot. having good Alexa is definitely going to get you some good backlinks.

Alexa says “Alexa computes traffic rankings by analyzing the Web usage of millions of Alexa Toolbar users and data obtained from other, diverse traffic data sources. The information is sorted, sifted, anonymized, counted, and computed, until, finally, we get the traffic rankings shown in the Alexa service.” You can find out more here http://www.alexa.com/help/traffic-learn-more. I hope this is helpful.

Alexa ranking describe sthe online image of that particular blog or page as per the high or the low percentage of ranking. It is a matter of concern if these rankings are considerably low but you have suggested the best ways to improve the alexa rankings and these steps would genuinely help, thanks.

Also, when your Alexa traffic ranking reaches the lower numbers, you receive additional information like the country your website is performing the best. Congratulations Bobbie as well on your U.S. traffic ranking.

I really think that improving the Alexa ranking should be on our short list of priorities. Not only that advertisers often take into account Alexa ranking, but also our readers and third parties. Basically, I consider that a good ranking confirms the value of a online brand or project.

First of all people need to understand the concept of Niche, Blogs and Market.

It is true that Alexa count only those traffic that is coming from those browsers/machines which are having Alexa Toolbar installed on it.

In blogging world -Direct Advertisers mainly are either who provide SEO/WebMaster related Service or either selling a digital product that can help to improve your online business website performance or blog performance.

So if your blog is in Blogging/SEO/InternetMarketing Niche then all your visitors are mainly Blog owner, SEO, Webmasters. They usually use Alexa Toolbar so if your blog is having a Good Alexa Ranks that means you have targeted traffic (Blog Owner/SEO/WebMasters) and Direct Advertisrs want to sell their product to them.

So your Alexa Rank is a measurement for them to know the effectiveness of your blog.

So Alexa Rank is more important for those blog which belongs to – SEO/Blogging/InternetMarketing Niche.

But If your blog is not in this Niche than definitely you will not affected by Alexa Ranking.

So don’t make any general comment that Alexa Ranking is not important… First Try to understand behind the its logic…..

Alexa Ranking in the market from last many years and its a product from Amazon – They have started it with a purpose…… try to understand the market, Business and Niche. You will automatically know the reason behind each marketing Strategy.

thanks for great article, can u pls help me can verify my website giving error
“We found the Verification ID on your homepage, but it is outside of the section.
Please
1. Move the Verification ID inside the section of your homepage.
2. If the problem persists, please contact Alexa Support.”

Hi Electra,
I do agree that Alexa Rankings play a crucial role in determining the overall success of a blog or website.
Especially when you want advertisers to post ads on your site.
You have presented a very useful, detailed and enriching article.
Regards
Ramit

I didn’t know that but you might want to check that information to make sure. I say check because I have researched websites with excellent Alexa rankings and when I scroll down I can see their rank in other countries including Germany.

Hi Electra,
In the past 1 month or so, I was able to bring Alexa rank of a fairly new blog of mine from 23,00,000 something to 3,00,000 something just by commenting on blogs and participating in the discussion. You have mentioned very accurate points about blog commenting and backlinks.

Placing alexa widget is really a booster. I didn’t realize this until recently. Writing alexa reviews could also improve your site alexa ranking. I would like to exchange reviews for who ever would like to.

I agree to use all of your stats to build a strong and prosperous online presence. Your page ranking, SERP, Alexa ranking and website analytics are great places to start monitoring your website’s performance.

Hi I run a car valeting business in Sussex with a blog built into the website. Most of my visitors are potential customers. I didnt realize the importance of the Alexa rank I knew the lower it was the better in Authority but didnt know about the other points which you have made in this post

Alexa isn’t the absolute tool to review a website, but it sure provides you with a first general impression and thus, is really important for advertisers and people who want to discover how popular your website is.

Usually I only checked my Alexa ranking in seo squake but I don’t have knowledge on how it works like if how many usually visit my blogs everyday or weeks and I just based if my alexa rank is 2m then it have a lot of visitors.

I like the SEO Quake tool. It is very useful as well including the keyword density tool. My understanding is that your Alexa rank is your website’s rank in the search engines. When you visit the Alexa site under the Statistics Summary it will usually include your ranking in a statement that says “There are 2 million sites with a better three-month global Alexa traffic rank than (your website domain).”

Alexa ranking is based on three months of aggregated historical traffic data and alexa computes the reach numbers page views and since when I started working in my sites, alexa is one of my favorite tool that I used

Hi Electra,
I’m glad to have the benefit of AlexaRank and I openly admit some of my niche sites got more advertisers because of high Alexa rank. But I never give it too much weight in any important decision making.

Hi Electra,
I’m glad to have the benefit of AlexaRank and I openly admit some of my niche site got more advertisers because of high alexa rank. But I never give it too much weight in any important decision making.

Well that’s for sure, Alexa is just a status symbol now, and I’ve never bothered about Alexa rankings of my blogs, though I’ve always been gaga over Google Pagerank, and their SERP rankings because that’s usually what really matters the most.

Fresh and relevant content is indeed the way to go, without it any alexa ranking is kind of useless. On the advertisers part i guess it is true that some do look at your ranking. Thanks for the article, all bits of information help!

I agree with you.
along with SEO and guest blogging, the Content is the main part. If your Articles are not relevant or of good quality, there is no use of backlinks or guest posts.
You need to be very carefull while typing out an article. Rank will increase without any problem.

I agree Asif, it can take time but it will get there. When you least expect it your links will increase on Alexa and you will see your ranking decrease, which actually means your ranking is getting higher.

Your Alexa rating is still relevant to you because it appears to be a factor in your page rank at Google. Generally, anything that is important to Google is important to me, because I wanted to learn how to make the site an excellent source of traffic for me. And it worked

Alexa ranking is very important for your internal happiness. The smaller numbers for your website on Alexa will make you feel happy and will lower your blood pressure. 🙂 It gives a sense of pleasure to see your site’s ranking improving, pschologically it gives you a boost to do the other things right. I’m telling you, it may or may not have any postive impact on your website, but will certainly impact you personally!

Thank for posting this valuable article. Alexa Ranking is most important to review its states when considering sites to promote our product and services. It’s not hard to use Alexa toolbar. Alexa rating is still relevant to you because it appear to be a factor in your page rank of Google. I just installed the Alexa claim and certify plugin on 3 of my blog, and willing to do so on my next blog.

So, from what I understand is that if I get an alexa rank below 100,000 I can get advertisers to pay me for space on my site. Is this true? I really just want the increased serp but add money cant hurt.

I think nowadays having good Alexa rank doesn’t matter at all. Moreover Alexa gathers traffic from users who have installed Alexa tool bar. Many people may not have installed Alexa toolbar. Having good Alexa rank may not mean that the site is having good traffic.

While searching for ways to increase alexa rank, I came across rankage [dot] com a couple of months ago, and I decided to give it a try.
I have to say that they really improved my site’s alexa rank from beyond 1 million rank to 50,000 rank in less than a month.
All I can say is that it improved the reputation of my website in an incredibly major way.

Hi Electra, That was good and informative. Alexa also ranks sites according to how engaging a site is to users plus they rank sites according the numbers of users they think a site has. So It is important to use plug ins that can fight against bounce rate. A good example is the related posts plug in.

I think I am getting well ahead of myself looking at alexa rankings as I am only just getting ranked in google getting there in bing but google seems to be a lot slower. But this post was really informative and think possibly 1 or 2 months down the line will start keeping an eye on it.

In my opinion Alexa rank is much important for any blog as the Google page rank. Alexa rank shows mainly the density of visitors on any blog. But in case of Alexa rank, it can be boosted with some tricks and methods but Google rank is purely based on your blog’s quality.

For bloggers it is very important to increase the alexa rank for attracting more traffic and customers. There are several methods there are many methods to increase it and these are some of the important ones.

I read Alexa’s FAQ and it says they update once every week, but I haven’t seen my blog details (ranking, sites linking in) updated in months (despite the occasional blog posts and back links) – can we really trust Alexa ratings?

Nice post.. You’ve summarized it all.. Bravo!!! However, from my experiment, I’ve found out that the Alexa ranking may rank a daily high traffic generation site higher (eg; 20,000)than a daily low traffic generation (eg; 15,000)… Also, I think it’s no longer a secret that the Alexa ranking of a site can be manipulated. Although Alexa checks some of these problems,I still expect them to do much more…

Great tips for improving the alexa rank, although alexa rank is not based on real stats but advertisers review your site on the basis of alexa rank. It provides a brief overview of the quality of the website.

hello Electra…
Ya Alexa rank is very important for each blogger.It will say the reputation of a blog in the whole blogosphere.It also help the blogger at selling time of blog.Nice trips for improving alexa rank Electra.Thanks for these tips.

This is very useful. I’ve been searching about this topic and have been getting weird tips such as KissVPN and traffic exchange sites. You nailed it and I just installed the toolbar. I had checked the change and my rank rose couple of ranks in one day. But I won’t be installing the widget yet, after a month maybe when my blog established its footing already.

Thank you for sharing this great information. In this post give good information that helpful for people to easily understand and in this post explanation in detail and with some example that helpful for many people. It’s Wonderful information.

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