La Brea Bakery

Animated video to support the launch of the new La Brea Bakery Reserve series of artisan breads.

Matter Communications worked with La Brea Bakery to create ‘Wheat With a Purpose’, a video to showcase their new Reserve breads. Created in Cinema 4D, the animation beautifully emphasizes the process of cultivating high-quality wheat to use in each of their breads. I was hired and worked with the in-house team to create low-poly models for the animation.