Anyone who has been in online marketing more than a few minutes has heard the phrase: “The money is in the list”. It’s a common theme around marketers that when they make a sale it usually comes from some sort of mailing list or social site list. They continue to market products to individuals over and again knowing that these recipients are eager to learn of the next new product that’s coming down the line. Usually these sort of lists promote a product that has some sort of discount or special offer attached which makes them more enticing for users. No matter how you look at using a list however the old cliché holds true and if you’re planning on marketing products for your business then you’ll need to start building a list that you can promote your products to. While this sounds really easy and inexpensive, many times it’s not. There are many providers of mailing lists and autoresponders that you can use however they can be costly. And if your site doesn’t have many visitors or people who may sign up you can lose money going with a paid solution to mailing lists. There are solutions that you can use including the IMSC Rapid Mailer which is a Wordpress plugin that you can use. Although the IMSC Rapid Mailer does cost initially it doesn’t have a monthly fee attached like many other mailers. You can also get a discount by reading this IMSC Rapid Mailer Review. Just click on the link at the bottom for the discount. It also has a lot of bonus materials that you can download that will make your site much better and get the sales from the emails that you send. If your serious about Internet Marketing and working from home then you’ll really need to get a good working list and start promoting your products. The IMSC rapid mailer is the perfect way to do just that since it’s a one time fee rather than a monthly fee. Why spend hundreds of dollars each month on a mailing service without even knowing if your product will sell or if people are even interested. It’s something that think about when you want to promote your next product.