Look, Canada Dry is getting into the act as well. As seen at the Lucky:

Click to expand.

But let’s hear from a “brand manager”:

Ian Norton, brand manager of marketing for 7UP, said: “Cherry 7UP Antioxidant gives consumers a refreshing way to enjoy more of the antioxidants they are looking for. People want to fall in love with beverages that taste great and provide a fun way to get benefits. And that’s exactly what Cherry 7UP Antioxidant delivers.”