The brain says Disney Super Bowl ads the best- Post Gazette- 2/9/06

The ventromedial prefrontal cortex has spoken: The top Super Bowl ad this year was the Disney World spot featuring several Steelers and Seahawks players practicing the famous line: "I'm going to Disney World."

This may come as a surprise to people who follow the annual pilgrimage to the heights of the advertising stratosphere, where a 30-second spot cost an average of $2.4 million this year.