What Your Great Idea Is Missing

Some of the greatest innovations are hardly new. Take luggage wheels, for example, suggests Jeanne M. Liedtka, a professor of Business Administration at the University of Virginia. “How long has luggage been around? How long have wheels been around? How much value was unleashed when you put those two things that had been around forever and put them together?” Truly revelatory ideas can combine solutions we take for granted and create something wholly new. In this innovation panel, learn why you shouldn’t confuse originality with value creation and why you should always look to other industries for ideas that can improve yours.