Desmond & Louis PR

Desmond & Louis PR

The first name in getting your name out

Desmond & Louis PR

The first name in getting your name out

DESMOND & LOUIS, INC.

THE FIRST NAME IN GETTING YOUR NAME OUT!

WE BRAND.

It isn’t what you say about yourself that matters; it’s what others say about you. At Desmond & Louis Public Relations, we work hard to harness one of the most powerful third-party endorsement tools available – the media – to bring the right kind of attention to your brand.

WE COMMUNICATE.

Whether you are a start-up, established brand, privately held firm or a government entity, you have a story to tell. We help you tell that story by delivering it to the media in a compelling way that leads to positive coverage consumed by your target audience.

WE DELIVER.

We have a proven track record of delivering value that exceeds the client’s investment multiple times over. From placement in daily newspapers to weekly magazines to TV spots, Desmond & Louis can provide you with coverage people will see, trust, and remember.

ABOUT US

Desmond & Louis is a full-service marketing firm that specializes in using the “megaphone of the media” to promote client’s interests. We have the big firm experience and big firm ideas of a large agency, with the added benefit of a boutique agency’s attention to our clients’ needs; the principals and agency founders are involved in every account on a daily basis to ensure customer satisfaction. We are a team of professionals with an established track record in the industry to transform our client’s goals into reality, using proven tactics and delivering results that exceed expectations.

Our team brings a combined 45 years of public relations experience for industries such as real estate, economic development, workforce development, education, aviation, medical and finance. We also have a wealth of experience in delivering messages to the media, in addition to managing world class events for many industry trade associations.

OUR STATS FOR 2017

Articles Placed

TV / Radio Appearances

Print / Web Hits

Expert Source Meetings

Services

Public Relations

Public Relations

Public relations harnesses the media as a third-party endorsement to carry positive messages to a target audience. Desmond & Louis garners positive press for clients by packaging messages in way that reporters find compelling. By using the media to carry messages we build awareness and credibility.

Public Affairs

Public Affairs

Desmond & Louis’ relationships and experience help our clients manage their message. Whether it’s coalition building, project advocacy, community outreach or government relations, we aim to build and maintain a strong reputation and find common ground with stakeholders.

Event Management

Event Management

Events are considered one of the top strategic marketing and communications tools by companies of all sizes. At Desmond & Louis, we see events as more than a function; we see them as an opportunity to showcase our client through a creative and well-planned process.

Branding

Branding

A brand is a perception. This is where Desmond & Louis comes in – to help our clients build their brand perception through key messaging and third-party endorsements in the media to protect the reputation of the brand and speak to the target audiences desired by the client.

Article Marketing

Article Marketing

Desmond & Louis creates optimized, original content for clients and strategically places it on the Internet for the purpose of establishing credibility as an expert and creating backlinks to your website that will improve the client’s website search engine ranking.

From the Blog

For years, marketing professionals had to convince their late-to-the-party clients on the importance of having one well-designed company website. Now, many of those same pros are surprised to find themselves confronted with the opposite problem: having to convincing clients they have too many websites. What happened?

Yes, you can recycle content that has been used before – but that rule comes with some caveats. When using content marketing as part of an overall communications strategy, it is reasonable to expect that some past content will be recycled for future use, whether that content is online articles, blog posts, videos, photos,

Technology has made things easier but not always better. When our founder started in the public relations business PR professionals were literally hand delivering and mailing press releases to reporters.

The fax machine was a revelation that, while it sent out one at a time, instantly delivered press releases to newsrooms.

Contrary to popular belief, you don’t have to be a reporter to get an article published. PR and marketing firms regularly help their clients become published authors in publications read by their target audiences.

For business owners who strive to maintain low overhead, marketing and PR are often among the first services to get the proverbial budget cut. It’s understandable that entrepreneurs want to save money by taking on tasks they can do themselves, rather than outsourcing them at a cost – but in some cases, doing your own PR can be just as costly.

One question we are occasionally asked is whether social media coverage “counts” when it comes to PR. The answer? It depends. To determine whether any specific social media placement is beneficial to your PR objectives, you need to consider factors such as: