The campaign spotlights two emblematic Louis Vuitton bags, the Capucines and the Lockit, in new shades: sky blue Outremer, soft pink Magnolia and dark blue Cobalt with bright fuchsia edging for the Capucines; beige Galet and Black with python trim for the Lockit.

For the first time, Michelle Williams wears looks from Nicolas Ghesquière’s collections. The pared-down backdrop of the New York studio resonates with the pure lines of both the bags and the ready-to-wear, and focusing the eye on the expressive beauty of Michelle Williams – creates subtle, intimate ambiance.

The new Louis Vuitton advertising campaign starring Michelle Williams will break in the October 2014 issues of magazines worldwide.