Concerning that complex whole which creates cultural acceptance for an organisation including knowledge, belief, art, morals, law, custom, and any other capabilities and habits acquired by man as a member of society to contribute values through the creation of effective relationships

Monday, October 16, 2006

Capozzi and Taffe say 'get with it'

Lou Capozzi, chairman of the Publicis PR Group, and Paul Taffe, chairman of Hill& Knowlton, challenged PR firms to step up to the opportunities created by what Lou called “The New Conversation Age.” The panelists documented the changes and outlined the skills needed in this emerging new environment — skills possessed by PR practitioners more than any other discipline.

Read on to find out more... these guys are looking to the future of PR