Traditional book readers vs e-reader users

The digital age has been upon us for a while, but there are certain things that people simply prefer to do the old fashioned way. For many, holding an actual book in their hands is the key to their reading enjoyment. Have we reached a tipping point where e-readers are becoming more popular?

Perhaps it’s not a tipping point yet, but it has achieved double-digits. 10% of American adults use some variation of electronic readers with another 12% saying they are likely to buy one in next 6 months. What does all of this say about our reading habits?