Real Money

BOSTON, Jan. 10, 2013 /PRNewswire/ -- Bully Dog Technologies is a family-owned company and has exploded since its founding in 1998. Since 2004, Bully Dog has attended the SEMA show in Las Vegas each year. The largest automotive aftermarket trade show in the world, SEMA plays host to over 100,000 industry leaders from over 100 countries. Needless to say, it is always a daunting undertaking for the Bully Dog's sales team.

Enter the iPad. The prospect of easily multiplying Bully Dog's on-floor sales force at SEMA (and at other trade shows throughout the year) was tantalizing. Deploying iPads would give Bully Dogs' salespeople the tools they needed to inform customers about its product while also giving them ability to gather sales leads, newsletter subscriptions and other valuable information quickly and easily.

Looking for a development platform that was both intuitive and robust, Bully Dog happened upon Yooba. Here was a service that provided accessible development tools and a rock-solid deployment system for much less of an investment than anything else they had found – Bully Dog was sold.

"Building and deploying the app with the Yooba web tool was as simple as could be, and Yooba's deep feature set made implementing the vision of our design team an achievable goal," says Josh Couch, Multimedia Designer at Bully Dog Technologies. "Yooba's 'Dev Mode' was invaluable, allowing for real-time testing of changes as they were made, which enabled us to hold to a very ambitious and efficient development schedule."

"After some initial pre-sales conversations with Bully Dog, we didn't hear anything from them until their app was completed," says David Nordin, President at Yooba. "We were totally amazed at the level of design, functionality and content that Bully Dog had achieved on their own. It truly shows the power and ease-of-use of the Yooba solution."

The Bully Dog app is intended to provide basic company and product information to prospective customers, all while gathering as much information as possible about these prospects easily and painlessly. Designed with redundancy in mind, we want to ensure that no matter how customers wanted to interact with the app, it works. Use of both large, touch friendly elements and more conventional menu options ensures instant user familiarity and a dominant, looping banner puts key information before the user as soon as they approach the iPad. Click here to view pictures from the SEMA Show.

About Bully Dog

Bully Dog Technologies is a family-owned company specializing in aftermarket vehicle performance products, and has exploded since its founding in 1998. Since inception, Bully Dog's goal has been to develop products with its customers in mind while realizing that almost every customer has unique needs and desires. Every Bully Dog product is developed to be flexible, allowing users to customize their vehicles to whatever end they desire. Bully Dog's guiding principle has always been the idea that every vehicle has untapped potential. Bully Dog equips drivers with the tools to unlock that potential in their own vehicles. Bully Dog has garnered numerous awards through the years, and continues to push the industry to new highs with innovative new products and expanded vehicle applications.