And Now Facebook Reportedly Wants to Put Video Ads In Your Newsfeed–With Autoplay

"Mwhahaha!" -- Zuck, we presume.

Caught your breath from Instarage yet? We sure hope so, because here comes another move that’s sure to inspire another round of e-riots on Planet Zuck. Ad Age reports that Facebook is prepping to launch video ads by April of next year. They’ll appear both on the desktop and mobile versions of the site.

Worst of all, sources tell Ad Age they’ll be set to autoplay. Bold move, Mark! Facebook might even enable the audio, which would probably be the most annoying thing Mr. Zuckerberg has done since, well, ever.

Don’t think you’ll be able to escape the ads by rapidly scrolling down the page:

On the desktop version of Facebook, the video ads are expected to grab a user’s attention by expanding out of the news feed into webpage real estate in both the left and right columns — or rails — of the screen.

Ad Age talked to a number of ad execs who predict the ads won’t be limited to an advertiser’s Facebook followers. And there’s even a special nod to all of you who are worried that the Internet is destroying our ability to concentrate:

Facebook is leaning toward capping the length of these video ads at 15 seconds…. That decision could also mean that 15-second video ads would become more prevalent elsewhere on the web.

Man, it takes that long just to find the off-button for autoplay ads.

Plans are still in the works so all these details could change before the beginning of next year. So feel free to pitch an absolute fit, Facebookers. But if we’ve learned one thing from the history of Facebook, it’s that Zuck DGAF.

Betabeat is now the newly launched Innovation section of the Observer. All your favorite features and columns—as well as exciting new areas of tech coverage—can now be found at Observer.com/Innovation.

Don't miss the latest and best writing on technology and the future of business innovation. Add the Innovation section to your RSS feed and follow the Observer on Twitter and Facebook.