In the wake of the outbreak and spread of Covid-19, governments world over are doing their best to curb the damage to human life through various precautionary measures, one being quarantine and social isolation. However, it has become apparent that the homeless and migrant workers are the ones bearing the brunt.

“Mumbai, known as the city that never sleeps, has been in a complete lockdown. While many professions in the world allow work from home - those involved in manual labour can't. The government is putting in all efforts to curb the Corona virus, but we must come together to support their efforts,” says Dr Ramakanta Panda, philanthropist and thought leader.

“In such times, if each of us can feed one more person, we have a better chance of getting through this," he added.

Mumbai's Asian Heart Institute has always been a leader in charitable endeavours.

Its motto of '100 per cent Heart' comes a full circle, with its unique tie up with homegrown QSR chain, Jumboking to launch the #JoyOfGivingWithJumboking - an initiative that aims to help you become a part of a movement to feed the city; by spending a small amount of money.

Jumboking is making its burger available at a special price of Rs 12 for this initiative. The brand will distribute burgers to slums where families are going hungry.

The institute has already committed to serve 40,000 Jumbokings to Mumbai city (contribution worth Rs 4,80,000).

Dheeraj Gupta, MD, Jumboking Foods Pvt. Ltd, says, “Everyone wants to do their bit but may not know how. Our food distribution campaign aims to reach daily wage earners, servants, construction workers, labourers, rickshaw-pullers, balloon sellers, and so on, who have no means of income to feed their families for the next few weeks thanks to the Covid-19 lockdown. We are receiving encouraging responses to our campaign on Ketto."

These burgers are being picked up by the RobinHood Army and donated in the poorest areas of the city.

RobinHood Army is an NGO network of volunteers who follow hygiene protocols to limit the spread of Corona.