Perfumier lets customers try scents at home

Retail

Commodity is now providing fitting kits — enabling customers to test all ten scents in their line at home, before choosing their favorite.

It is all very well trying on multiple shoes instore before choosing the best pair, but perfume is a different matter. Each lingering smell will affect the next, meaning scent-seeking consumers never get a true idea of the perfume from a beauty counter. Commodity’s new scent delivery service offers a solution. The perfumier is now presenting customers with a selection of try-at-home packages, allowing them to try all ten scents in Commodity’s line, at home, before choosing their favorite.

Customers receive ten mini-scents by post. The Eau de Parfums include five white scents — such as Tea, Rain and Paper — which are light and airy, and five black scents — including Book, Gin and Wool — which are more complex and moody. Once the customer has chosen their fragrance, they can order a full sized bottle, which is included in the original purchase.

Prices start from USD 24 for a fitting kit — ten mini scents — and one 10ml scent. Could other luxury products, such as make-up, include home-testing kits to make them more suitable for online purchasing?