STHLM e-sport

BRAND IDENTITY

ENGLISH

STHLM e-sport is a non-profit organisation that produces esports events, tournaments and live streams in the Stockholm area. I was a board member of the organisation and have worked actively with it between 2014 and 2017, and one of my first tasks was to create a brand identity that unifies the organisation’s different areas of operation. Together with the organization I have arranged and produced viewing parties, online tournaments, offline tournaments, live streams and podcasts, as well as written several articles, think pieces and interviews about the e-sports industry and culture in Sweden.

Since the esports industry is dominated by men we wanted to represent a more open and inclusive game culture, and we ended up with a pop aesthetic with happy and bright colors. I have also produced print media, websites, social media assets, stream overlays, event spaces and illustrations that channel the spirit of the identity.