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The Marketology Series

This is a marketing series providing tips, news and resources to help the marketing executive or business owner conduct practical marketing. This looks into more than just the strategies and resources, it looks into the mindset of why we do what we do in marketing and the thought process of buyers.
www.mrmarketology.com

So many companies create bilboards with excessive amount of information, 10+ character web sites and long hard-to-memorize phone numbers. These companies don't focus on what's really important – getting the customer's attention and making it easy for him to memorize and remember you as something that was catchy and that he or she liked! To understand what works best we need to use the words concise, precise and catchy. Please avoid using long web sites or phone numbers as if a random person can drive slow enough to actually write all that information down. Create a unique ad, a slogan and a code by which your company will be known. These projects need to be simple and interesting, not long and complicated!

What's the real reason why we believe that some of our leading brands are best in the world. What makes them so unique? How come that we perceive some products as better just because of their name? It's called being an AUTHORITY. So how can you become an authority and create a movement for your brand – a vision that both you and your customers can live.
A lot of people might tell you that you need to let people know about your product and your vision, but this is false. You need to have someone credible let your customers know that they can trust you and that you invented the best product since sliced bread! Of course the quality of your product has to be existent, but you need that credible person, that person they trust, let them know that you are more than just a brand, but a vision, a LIFESTYLE..

Do you really know who you’re targeting? What group of people represents your target audience? Make no mistake to think that this is an irrelevant part of your business; this is the MOST IMPORTANT part of your business marketing strategy! If you don’t know who you’re trying to sell to, you will never sell!
Understanding who you’re targeting is so important when it comes to positive feedback and effectiveness of your marketing technique. Too many companies try to market themselves by claiming that they’re the best and that they have the best products, but does it REALLY MATTER if they’re not even reaching people who are their potential customers? It really doesn’t, and this is why you need to fully examine who you’re targeting and why!

Do you have your team on board? Often times we encounter a situation where one department wants one thing, and the other department wants something completely different. This is a product of lack of communication and different goals agreed upon in these teams. This can significantly slow down the growth and create a gap between different teams.
In order to eliminate issues like this, you need to get your teams together and work on mutual benefit and mutual goals that you can accomplish TOGETHER, rather than only trying to reach your goals at all cost. I'd say that meeting every 90 days would be extremely helpful to your business.

Are you looking to build following or followers? Do not be mistaken, these are two different terms. The first one talks about a group of people that might follow you for a number of reasons , but might not be consistent followers contributing to your overall growth. On the other hand the term „follower“ refers to a person that is a consistent fan of your work contributing greatly to your overall success and growth by sharing your content with other people and creating more followers.
At this point it's obvious that you want to turn followings into followers. Followings are good, but this is not your ultimate goal. Your ultimate goal is to have followers that can become evangelists for your business!

Do you focus too much on marketing platforms and rankings? Let’s see if you maximize the potential of your business and focus on getting results instead of focusing solely on getting “ranked”.
Focusing on Google Rankings is a bad thing if you don’t take into account that Google is also profit-oriented. Making it difficult to rank means that you will go with the easy route and pay for ads!
Google is a great tool to use for marketing, however do not rely on Google Rankings to be the ultimate source of success. What matter the most is getting a return on your investment. Many people try to rank and ignore or neglect the ACTUAL meaning of success of your marketing strategy - which is REVENUE! If getting ranked doesn’t lead to high conversation rates, than it’s not as significant as you might think.
This concept is very similar to my “Going Viral” marketing tip (check the archives), where people put a lot of focus on a tool, instead of on the end product which is supposed to be revenue.