EA Sports Again Using Fan Vote To Determine Cover Athlete For "Madden"

EA Sports for the second straight year will use a fan vote
to select the cover athlete for the upcoming version of "Madden NFL." This year's
process will be greatly expanded from '10, with the voting being featured on
ESPN's "SportsNation" and including one candidate from each NFL team. Beginning
today and lasting through April 27, fans will be able to vote for their "Madden"
cover choice at ESPN.com/MaddenVote
in a seeded bracket-style format. The full bracket will be unveiled this afternoon
on "SportsNation," but candidates include Packers QB Aaron Rodgers, Vikings
RB Adrian Peterson, Bears DE Julius Peppers, Jaguars RB Maurice Jones-Drew,
Saints QB Drew Brees and Eagles QB Michael Vick. For Vick, the cover athlete
of "Madden NFL 04" while with the Falcons, the entry further signifies an image
rehabilitation since his release from prison and return to the league. The campaign
continues an increased interest in fan voting initiated last year with "Madden
NFL 11," resulting in Brees winning the cover nod over Colts WR Reggie Wayne
and Vikings DE Jared Allen, and extending recently to "NCAA Football 12" with
a quartet of choices. EA Sports is also leveraging an existing, multi-faceted
partnership with ESPN in the latest vote effort. EA Sports has repeatedly said
it will release "Madden NFL 12" in August, as originally scheduled, regardless
of the status of the NFL's ongoing labor dispute. If Brees were to win the vote,
he would be the first player to appear a second time on the cover. John Madden
himself was on the game cover from '90-'00 until EA Sports began using players,
starting with former Titans RB Eddie George.