Customer Research & Strategy

Know your users, solve their problems, innovate & grow your business.

The world’s most successful companies like Google, Apple and Coca-Cola leverage off continually learning from their customers to innovate and drive growth. They relentlessly gauge customer satisfaction, then learn and adapt.

Understanding your customer and their pain points or needs is more important than ever. This Masterclass will teach you how to create or develop a product or service that is guaranteed to have traction.

Over the 3 sessions, you will learn:

To understand your customer & gather rich transformative insights

To create personas

To carry out user research & participatory methods

To design a product / service your customer needs

To understand the value of User Experience (UX) and design

How to define your user journey

To apply design thinking

Interactive design prototyping

The masterclass will entail both theoretical and practical sessions, providing opportunities for you to practice and develop over the course. So sign up today to give your business the best chance of success.

Who is this masterclass designed for?

This masterclass is open to anyone from any sector, size of organisation or background and no web design experience in required.