Audi releases new Super Bowl commercial

With the big game less than a week away, Audi is the latest company to follow the growing trend of releasing anticipated Super Bowl commercials ahead of time, hoping they will go viral and create buzz for the brand.

Audi’s 60-second spot is worth watching, even if it’s just to say “what the heck did I just see?!” The commercial features a doberman-chihuahua hybrid, or the “Doberhuahua,” and pokes fun at Sarah McLachlan’s animal PSA commercials.

After urging consumers not to compromise like the “Doberhuahua” owners, the commercial features the new Audi A3 sedan which goes on sale this Spring with a base price of $29,900.

Check out the full commercial above and let us know what you think in the comments.