Yesterday I received an email from Dan Kennedy’s companyÂ that offered a 24.8% discount off any of their information products.

Why 24.8%?Â Because they got 24.8″ of snow in Baltimore this week.Â Almost everyone knows about snowpocalypse.

Associating your sale or promotion with stuff like this is easy. Taking an extra step to tie the discount to the event (like the depth of the newly fallen snow) is even better – as long as the discount/promo/sale doesn’t last forever, or come back again with the same reason every other week.

2 thoughts on “The Reason Why”

In many places they are. In some areas, it used to be common to have “going out of business” sales all the time, but many states have implemented laws that disallow those sales unless you really are going out of business.