Why is PPC falling? Ten guesses. 49% of advertisers will or have already reduced PPC spend because of click fraud concerns. Plus, they think their websites and e-mail marketing are more effective. (But do they have data to back that up?)

In the non-Internet related areas, Outsell found:

Print still holds the largest market share of ad spend (40%), but its slice of the pie is shrinking.

There’s a definite shift in the advertising world, but it’s a continuation of the trend from last year. The change will most likely continue to be gradualâ€”and probably not entirely attributable to trying too hard in the Super Bowlâ€™s commercial breaks.

Andy – great stats – thanks for the post. I’m not surprised to see online spending on the rise. I’m pulling more money from print this year than ever before. The return from the online ad is greater and more measurable.

Thanks Andy – very interesting. I am trying to convince people at work that we need to be doing WAY more online, but we are not in the consumer area, we are in healthcare, specifically focusing on nurses and procurement staff. I will keep trying!