..... Google opened up its native ad technology products to a wider group of advertisers last October and said 1,000 campaigns have since been executed via its advertiser tools.
“You’ve seen this great format awakening in advertising,” said Jason Bigler, Google’s director of product management. “With all of our consumers going mobile, you’re trying to apply 1990s rectangle ad experiences and consumers hate it,” he said, referring to banner display ads.
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..... According to eMarketer, native advertising is already a $16bn business and is expected to more than double by 2020.
Jason Bigler, product management director at DoubleClick, said: "Since launch, we’ve seen a lot of excitement amongst advertisers who want to get started with the solution, and initial campaigns are seeing success.
"For example, San Francisco Travel Association and their agency, Sojern, used programmatic native in DoubleClick to easily create a campaign that successfully converted interested consumers into San Francisco-bound travellers......