Is The Nook Gaining On The Kindle?

According to a brand perception study from YouGov BrandIndex, Barnes & Noble is closing the gap in consumer’s minds between the Nook and the Kindle.

According to their research, the new Nook ad campaign is helping build brand awareness around the Nook and narrowing the gap between brand perseption of the Nook and brand perception of the Kindle. Here is more from the YouGov blog: “After kicking off the campaign April 25th with a 16.4 buzz score, Barnes & Noble has closed the gap with Amazon and moved up to a current 23.8 score. Amazon.com’s buzz score has remained consistently in the low 30s.”

YouGov BrandIndex’s measures these “buzz scores” by asking consumers: “If you’ve heard anything about the brand in the last two weeks, was it positive or negative?.”The chart to the left illustrates how the gap has changed over the past few weeks.