How Much Should You Pay for Content Marketing? Marketers love data, and it seems more than anything, we love data about ourselves. So it’s pretty easy to find statistics about how companies are approaching content marketing, from the percentage of their budget devoted to content creat

Video: Best Practices for Case Studies What was true for your grandparents is still true today – good word-of-mouth leads to sales, perhaps more consistently than any other kind of marketing. So if you can capture that word-of-mouth in written form, you have the opportunity to i

Marketing Inwardly: Why Half of Our Sales Teams Think We’re Failing Bridging the sales/marketing gap starts with helping your star salespeople. Now that marketing is inbound and content is “king” (I’m thinking of starting a Twitter-based drinking game that revolves around that p

Case Studies: 8 Creative Ways to Turn Customer Stories into Sales Although case studies can seem like the boring uncle of the content marketing family, it turns out the credibility they provide can have a big influence on sales. Of course, in order to be seen as credible, a cas