I have a good friend. He was director of a small firm, which is installing air-conditioners, installation of ventilation and other hvac equipment. They work on the regional market, no more, no less – 5 years. During this time, have accumulated a number of clients who are advised or (not advised) to their friends to seek the solution of problems encountered in the field of ventilation is to them. The company almost did not allow advertising that is used to promote the principle of "on acquaintance "- certainly a very efficient way. In the summer of firm orders is not sitting, but in winter, some problems were. In addition, several customers came by chance into the office, asked: "Did you, in fact, anyone?" And received in response to a long history of the formation of the company, its unique to the region's certificates and licenses, were greatly surprised.

Therefore, at some point it was decided to turn to designers to create a certain image, and more precisely, its corporate identity. Logo at that time to form – require just a small refinement of workmanship. But business cards, envelopes , letterheads price lists, flyers and plastic discount cards and other corporate print design – it was mandated professional design studio. After that, their own (one of the directors had previously worked at an advertising agency) was established advertising campaign lasting about 2 months – just before the start of the winter season. For the purity of the experiment in all media was specified "nezasvechenny" before the telephone number. The success of the campaign was clear – to leave designers, traditionally a rest in the "quiet" in the sense of orders during the year have been moved in the spring. By dramatically increased the flow of customers.

What has worked not only to a specific advertising campaign, but also a new look firm said, and references to the city forums and customer feedback. It was decided to postpone the elements created by branding the website of the company (including the creation of the flash banners), the effectiveness of which was, to put it mildly, not up to par. That is, the number of visitors who have come and visitors who have committed an order through a Web resource, differs in many times. And since the new business cards, flyers, promotional mock-mentioned address site, you need to bring it into compliance with the updated image of the company became inevitable. The result – the conversion of site visitors firm was 2 times higher. Site, as some customers, "was like." Now work is underway to optimize its text. And the company hired another designer, and two additional teams of installers.

Currently, paper bags are not only packing but also support advertising. Beautiful and stylish paper bags can be found both in stores and boutiques, as well as exhibitions, presentations, conferences and forums. They are comfortable and draw the attention of potential buyers. to make beautiful and high quality paper bags, you can use a wide range of materials and technologies. Consider the Advantages the use of silk in the manufacture of paper bags. 1. Allows you to use virtually any range of material: Yes.

bookbinding material (efalin, emitlin). D. Kraft paper. 2. Bargain price for small and medium print runs. 3. Bright and saturated colors are used in screen printing. 4. Ability to print already prepared packages (there are restrictions on color and size of drawing). With screen printing you can print not only the logo and contact information, and decorate them by applying finishing operations such as uv varnishing. Spot uv varnish to be applied to using screen-printing is diverse due to the variety of uv varnishes and additives. Types of uv varnish: 1. glossy uv varnish. 2. matt uv varnish. 3. uv lacquer with the addition of Glitter (gold, silver, holographic). 4. uv varnishes with special effects. All This can be taken into account in the design of a paper bag for your company. The important point for the design of a paper bag – it is a choice material for the handles of the package. Here, use the following materials: 1. Synthetic cords 2. Metallic cords. 3. Hemp cords. 4. cotton cords. 5. Twisted paper handles. 6. Satin ribbons. 7. Twill tape.

The task of advertising strategy – to establish effective communication with their target audiences. Therefore, the billboards are a very interesting option. Due to the convenience and efficiency of such advertising design thoroughly entered into the arsenal of any marketer, became an important element of exhibitions, presentations and conferences. In order to convey information to a potential client, apply different promotion design. In particular, mobile stands are ideal for touting to the location of sales outlets.

Their main advantage is the ability to impact on customers, taking into account changes density of the flow of people at different times of day and night. In addition, this kind of advertising stands are characterized by visual appeal, and compactness that makes it possible to use them on any shows and promotions. Banners suitable for outdoor advertising. Sometimes they are placed inside the buildings, but you need to take into account the presence of other advertising structures, which often overlap the review. Banners, as well as mobile exhibition stands, perfectly manifest themselves in achieving visual contact with a potential buyer, and willy-nilly just to attract buyers to your trading platform or venue of the action. In recent years, widely folding-type mobile stands or fold up pop up. They allow you to create a field of impressive size, but in case there is a small box stands, without any problems transporting any distances.

Note also that all these billboards are extremely simple to use, since their assembly and disassembly do not need any additional tools, or any specialized knowledge. In addition, the graphic panels stands can be easily changed based on the format of the event, which increases the range of application many times over. Stationary exhibition stands are more expensive mobile structures, however, they provide much greater visual appeal and visibility. It is expedient to use the immediate vicinity of the exhibition, or trade places, as such billboards provide the opportunity to place graphic panels at once from two sides to reach the maximum possible audience. When the budget is limited or advertising campaign is also planned to conduct a broad, but single action – the best option would be superlight stands. They are made specifically for short presentations, easily assembled and installed, added in a small bag-tube. We should also note that the superlight mobile stands are inexpensive, making them ideal for occasional promotions with a limited budget. And finally, a few words about how to influence the client, already made their choice and visit your site. For consolidate the achieved results it makes sense to apply the Brochure, which are all sorts of promotional materials: catalogs, business cards, leaflets, flyers, price lists, brochures. They allow you to locate printed products as compact as possible and clearly that no doubt will satisfy the owners of small retail outlets. If you have no problems with the trading area, it is best to order the rotating billboards Brochure, mounted in the center of the store and provide easy access to the POS-materials.