Wednesday, July 20, 2011

Since a good part of the content on the Web is whining and complaining, it stands to reason that there's a nice, perpetual business here. People love to kvetch, and companies will always giving us reasons to do so.

A new mobile app, ComplainApp, harnesses this fundamental human behavior and uses social media platforms (mostly Twitter) to help consumers get the help (they feel) they deserve.

With the app, you get, first, a hot list of other users' recent complaints. If one resonates with you, you can retweet it with a single click, which should help the complaint get noticed by the offending companies. ComplainApp founder Noam Gordon says this is a critical step in getting a complaint resolved today. "Most modern CRM systems use Twitter," he says, and companies have people monitoring Twitter and other social platforms. Make a big enough stink on a social network and you're likely to get a personal response from the company.