Monday, March 30, 2015

Should you be judged by your brand? Like it or not, you are. A selective taxonomy of some popular brews and what they reveal about the person drinking them.

What does a bottle of beer say about the person drinking it?

A lot. As MillerCoors CEO Tom Long puts it in Fortune’sarticle about the comeback of Miller Lite, “Beer brands are brands that you wear. They make a statement about who you are.”

Long says the new look for cans and bottles of Miller Lite, which was greatly inspired by the white label look from the early 1970s, signals the beer has “authentic beer credentials.” By moving away from its previous blue can, Long says, MillerCoors conveys that Miller Lite is an easy drinking, 96-calorie beer that originated the light-beer category. It is more about heritage than chasing competitors.

“It’s a beer that Millennials would be proud to be seen holding,” he says.

That got the staff at Fortune thinking: What do other major beer brands say about the beer drinker? We’ve compiled a highly unscientific (and not entirely serious) guide:

Budweiser: You’re a regular guy, or want to appear that way.

Bud Light: You like NASCAR.Pabst Blue Ribbon: You’re probably playing beer pong. Or are an underpaid millennial.

Corona: You wish you were on a beach right now.Photograph by Ty Wright — Bloomberg via Getty Images

Marketing Warriors Twitter Account

About Me

I’m a modern man for the millennium. Digital. Bilingual. A diversified multi-cultural, post-modern construction.
I’ve been inputted and outsourced, I know the upside of downsizing, I know the downside of upgrading.
With the right marketing we can save the world...one brand at a time!!