Haute Chocolate

Ongoing Creative Director of Haute Chocolate Brooklyn, a woman-owned vegan chocolate company. Helped position and launch the brand, create the website, tagline, tone and voice, manifesto, art direction, activations, press and influencer outreach, social media strategy and connect the brand with likeminded distribution channels. Continue to work with owner Beryl Fine to make sure Haute Chocolate's "Virtuous Hedonism" is spread throughout the land.

Playboy NewFront

Playboy asked us to create an event which showcased their reimagined brand for the first time to digital media buyers. From the content presentation to selfie-ready creative such as reversible stair messaging, a lenticular showcasing the "old" Playboy juxtaposed with the new, and an Infinity room, guests had many moments to share and the client said it was their best event ever.

Tipple Supply Co

Naming project for new at home mixology service in Chicago.

FordPass

Ford asked us to help create a piece of content to introduce their brand new platform FordPass at the Detroit Auto show. FordPass is much more than an app to keep your on-the-go easier, but innovative FordHub spaces which improve your mobility and live FordGuides to help you navigate your way. We used animation to tell this new and complex story with playful art direction and the voice of Lisa Loeb.

FordPass: Day in the Life Animation

Bulldog Gin

Founded in NYC and inspired by Winston Churchill, Bulldog Gin is one of the fastest growing gins in the world. Bulldog combines three unique botanicals (Dragon Eyes, Lotus Leaf, and White Poppy) to create an incredibly smooth, highly mixable, less juniper-forward gin.

Lead creative team on advertising, experiential, bartender engagement, pos and brand strategy for 2014/2015. Created "Surrender to Nothing" campaign giving brand/consumers an actionable rallying cry. Grew brand marketing footprint from 1 US market to 6.

Facebook IQ

Helped with creative development of "Finding the Extraordinary in the Ordinary" (Overall Design and Art Direction/Winners of Event Marketer and Global Ace Awards)

Facebook IQ is an experience-driven event based on insights collected from the 2.2 billion people registered on Facebook. From photos to hashtags, Facebook IQ allows marketers and advertisers to target their audience more effectively and efficiently. Facebook IQ was held in New York and Chicago.

The event and insights were divided into individual spaces:

The Instagram Café focused on how companies and businesses use Instagram to promote their business. For added fun, we hired latte artist Michael Breach to “draw” people’s faces on their lattes. I also made a large scale Instagram logo from coffee mugs.

The Home focused on entertainment, moving, and new parents. In the New York event, actors were hired to simulate the everyday life of a new parent.

The News Feed focused on how people receive and gather information through Facebook on a day-to-day basis.

The Mart focused a majority on consumerism as well as technology/telephone companies.

The Year of Extraordinary went through an entire year of events that marketers did not know about and can possibly target.

The IQ Park was a general meeting place where speakers would talk more about insights. In the New York event, we had comedian Aziz Ansari close out the event with a hilarious show.

Quirky / WINK

WINK, a mobile app from Quirky which seamlessly connects all your home products from your phone, needed to introduce itself to the world. I happily lent a hand, concepting and scripting “A gift from the future,” a playful video showing although a lot of futuristic contraptions never panned out, WINK is real and now.

A Gift From The Future: Wink

Hendrick's Gin / Voyages Into the Unusual

A series of unique events and programs immersing guests in the Hendricks’ delightfully curious world, featuring a cast of playful characters and, of course, sublime cocktails. The events had dozens of engagements over the course of three years but focused on bringing the liquid to life through a whimsical Botanical Garden, insightful and a tad frightful Apothecary Lab, and an Explorer's Lounge for the brave. In 2012 alone we sampled 4,263 consumers in 5 cities resulting in 8,690 data captures and 30,741,480 media impressions.

Winner of gold Stevie for brand experience of the year

Winner of BizBash Style Awards "Best Event Decor"

Hendrick's Gin "Voyages Into the Unusual"

Google / INFO Summit

Partnered with Google Ideas to create the INFO (Illicit Networks Forces in Opposition) Summit, a three-day event bringing stakeholders from technology, engineering, government, and law enforcement together with survivors and perpetrators to find real solutions. The branding and spacial design evoked a sense of connectivity and urgency, RFID technology gave attendees further insight, eight interactive experiences provided sensory learning and levity was given through evening events. And most importantly, 14 labs gave attendees the chance to create real actionable solutions, proving the summit wasn’t just about information, it was about action.

Google INFO SUMMIT

Tullamore D.E.W. / Glasses Up

To build brand awareness and drive trial of Tullamore D.E.W. we created "Glasses Up," a rally cry to incite consumers to bring out their “Irish True” via toasts. The coinciding mobile app helped craft the perfect toast for every occasion. Clever, poignant, and often hilarious, the app provides the appropriate (or inappropriate) words for many a drinking occasion. Users choose the situation, company and tone — the app handles the rest.

L'Oreal Paris / Press Launch

L’Oreal needed a memorable event for their biggest press launch in over 25 years: the Advanced Haircare product line. Years of research and development had unlocked the secrets of great hair and created 5 customized solutions. To bring this breakthrough to life we staged a “typical” press event and then used surprising reveals, unlocked 5 L'Oréal Vaults filled with stunning installation performances to highlight each of the 5 product lines.

Digital invitations were sent to top beauty editors in New York.

The guests were picked up directly from work by a private car service and brought to Cedar Lake where a cocktail reception awaited them.

VAULT 1: COLOR RADIANCEAt exactly 7:00pm the room went dark and the first vault opened. Two performers danced in a colorful room. But the brightness of the sun quickly faded everything to shades of grey – everything except the radiant color of the models' hair.

VAULT 2: TRIPLE RESISTA performer proves her strength by lifting incredibly heavy objects using nothing but her 20ft. long hair.

VAULT 3: POWER MOISTUREAn aerial silk performer simulated swimming in a giant tank, embodying a water nymph with the power to control the seas.

VAULT 4: SMOOTH INTENSEThree dancers used static electricity to make their hair stand on end. But the second they removed their hands from the Graaff Generators, their long, straight hair was, once again, flawless.

VAULT 5: Total Repair4 models, each representative of a different season, damage and destroy the heroine's hair. When the last girl finished wreaking havoc, their victim revealed herself to be a golden goddess with beautiful, healthy hair, undoing a year's worth of damage in an instant.

As soon as the fifth vault closed, the lights went up and all eyes were directed at the main stage.

Top L'Oréal executives and industry experts gave a formal presentation as beauty editors took notes.

Following the presentation, 5 pedestals in the center of the venue were unveiled, revealing the new Advanced Haircare product line for the first time.

Beauty editors were invited to try the product and interact with the expert development team that brought it to life.

Google / Pink Pin

Google wanted to help put New York minority run small businesses on the map, quite literally via Google Places. Women were first on the list, and to help get their attention we partnered with Susan G Komen during breast cancer awareness month. Online consumers and businesses could pin themselves to the map, share their stories and donate. Participating businesses were also sent a packet with items to display with a dial in number to encourage in-store donations, which were matched by Google. Over 600 local businesses signed up, raising over $50,000.

Won Google's Best Marketing Initiative of 2012

Microsoft / Hey Genius

Microsoft was struggling recruiting the top 2% of students, losing them to hipper startups and companies like Google and Apple. We came up with a simple, humanizing opening line, “Hey, Genius. We want you.” This personal tone combined with non-conventional tactics created a disruptive and engaging campaign which got students to think a little differently about working there.

We started with over 70 personalized websites, print ads, sandwich boards and songs to get their attention. Then we created a genius website, over 30 viral videos, Facebook apps, a jobcuzzi that traveled campus to campus offering the "world's most relaxing job interview," rickshaw rides, mind massages, and even laundry detergent. Cause being so genius can make you work up a sweat. The Hey Genius campaign was so successful it ran for three years on over 45 campuses, and recruitment shot up over 25%.

Featured in Inc Magazine, Business Week, Seattle Times, Adrants and countless other publications.

Microsoft Hey Genius

Select stills from the heygenius.com site with dozens of interactive games and videos.

One of the 70 personalized mini sites with songs written about the recruit sent out to their top selects.

The Jobcuzzi, the "World's most relaxing job interview."

Rickshaw rides so students could take a mental break in between classes.

Personalized sandwich boards to get the attention of top recruits.

Wild postings.

Assorted postings, events and contests over the course of the campaign.

Full page personalized college newspaper ad example.

Event poster.

Recruitment team swag.

Recruitment team swag.

The Balvenie / Rare Craft Collection

In 2012, The Balvenie embarked on The Rare Craft Roadshow to identify artisans throughout the country that shared their own dedication to craftsmanship.

The Roadshow culminated in the Balvenie Rare Craft Collection. From all the talented artisans we'd met, our esteemed curator Tod Snyder hand-selected 18 finalists for a first-of-its-kind travelling exhibition. We visited six cities, sampled over 11,000 guests, and restored a passion for craftmanship in America once more.

The Balvenie Rare Craft Collection

The Morgan which was used in all the Rare Craft Roadshow journeys.

Handmade wooden map which displayed the journey.

AMEX / Pay Me Fool

American Express wanted to test out their new digital payment method, Serve, on targeted college students. The truth is it’s awkward to ask peeps to pay you back, especially when you’re young and everyone is broke. So we created "Pay Me Fool," a tongue-in-cheek platform which let students approach their friends about the delicate subject in a playful way. We teamed up with B-reel to create a Facebook app with a cast of wacky animated characters to help make the “Pay me Fool” message personalized and fun. We also created Facebook ads and threw on-campus activations complete with posters, stickers, coasters, costumed characters, loads of swag and brand ambassadors manned with Ipads which encouraged attendees to sign up on the spot for Serve to win prizes.

Serve Pay Me Fool

A few samples of the Collection Crew characters.

Pay Me Fool Characters

Animation selects from the app

Facebook app homepage.

On-campus event coasters.

On-campus event signage.

T-Mobile / Mind of D-Wade

To help launch the new Sidekick 3 of D-Wade’s design, we wanted to give fans at the NBA All-Star game a unique opportunity to get inside his mind. So we did just that, constructing an enormous head smack dab in the middle of Jam Session. The 30’ tall and 40’ wide noggin was interactive inside and out, with eyes blinking and mouth moving outside and inside packed with interactive games and films showing the fans his memories, dreams and perspective. Fans were even given the chance to create their own memories with him using a green screen photo booth. The engagement was deemed the most successful at Jam Session with more than 150,000 fans engaging over the course of four days. The NBA even used it as their headquarters for the duration of the All-Star games. Score!

T-Mobile Dwayne Wade

Microsoft / KIN Launch

Microsoft asked us help introduce their first ever phone to its key target demographic Coachella, a very fickle bunch. We created the KIN Lounge, a place for the weary masses to relax and engage with the brand. The air-conditioned lounge was populated with vintage arcade games, couches, a customizable t-shirt station, phone recharging stations, interactive art walls, create-your-own costume photo booth, live dance contests, prizes, and computers dialed to their social networks. The experience was voted the #1 tent at Coachella and the KIN Facebook page received more than triple the amount of Facebook sign ups the client hoped for. We also launched KIN on the Microsoft campus and to the worldwide press with an exclusive event in SF.

MS KIN Lounge Coachella

KIN Redmond Launch

Cupcake cannon at Redmond launch with help from our boys at Johnny Cupcakes.

Charging /chill area, shirt making station and social connection computers set to login to FB.

Custom t-shirt station for those who liked KIN on FB.

Calm before the storm.

Share wall and photobooth backdrop.

In action.

Teen Link / Talk it Out

Teen Link is a call line which gives teens the chance to talk through issues with trained peers. Due to their lack of funds and time, their brand was dated, boring and unapproachable. We wanted to change that. We first created a fresh straightforward tagline, “Talk it Out,” a simple sentiment that encouraged teens to not let their feelings stew. Next up was a complete brand overhaul including a new logo design which would stand the test of time, a new website, poster series, t-shirts and booklets centered around hand-drawn characters representing a range of teenage emotions which can be difficult to cope with alone.

Pro bono client I brought in, all work done for free

Current site design 2014

Logo and tagline creation and color pattern which speaks to connection, youth, and positivity.

Example characters of the dozens we created as part of the "Talk it Out" assets which each represented issues teens often struggle with.

Pamphlets used in schools and at events throughout the Seattle area.

Original site design

Teenlink Origional Homepage

Seattle Sounders FC / Serenade

After a rousing first season, the Sounders FC had a goal of renewing 90% season ticket holders for the 2010 season. Instead of simply asking fans to renew, we serenaded them. We created sounderserenade.com where fans could hear players sing to them, experience interactive videos and learn about season ticket renewal. We also sent hundreds of "Roger Levesque sings" CDs to season ticket holders from the previous season. The result? A lot of people talking about how terrible the Sounders sing, how funny the campaign was, and most importantly, 100% season ticket renewal for the 2010 season. Not to mention Roger Levesque, a low-profile player, became a local celebrity sensation.

Campaign helped win the 2010 Sammy award.

Sounders Serenade

Windows Vista / Sky Surprise

As part of the launch of Windows Vista, Windows and T-Mobile joined forces to bring free wi-fi to anyone who purchased the new operating system. To announce this stellar partnership, we enlisted the help of none other than Jefferson Starship to rock this message to our galaxy and beyond. We featured free, impromptu concerts with Starship beaming in from a truck that transformed into a stage complete with cosmonaut street teams, wild postings, talking standees, a 40-ft inflatable cosmonaut, an interactive website with games and videos and a cosmo-naughty dance that received over 3 million hits and inspired countless fan spin-offs. The campaign lasted over 4 months and reached over 8 million people.

Website homepage with Suri and Yuri, two lost cosmonauts talking about the unearthly wonders of Windows Vista while floating through space.

cosmonaughty

Sexiest space street team on earth and beyond.

The anticipation grows...

And the big reveal: Jefferson Starship baby!

Rock out with your cosmonaut out!

Big ass inflatable cosmo-balloon.

Unique rock poster for wild postings up in each city the week before the concert.

TBS / Neighbors From Hell

TBS asked us to help launch their first animated comedy, Neighbors from Hell. We took cue from the Hellman's family mantra of "Seem Normal Fit In" and created SNORFIN.com, a demon training facility site filled with tips and tricks to help them fit into daily human life. We created a “Demonize Yourself” app along with five unique games, training videos, banner ads and an intro video, all which drove home the SNORFIN message. In the first month alone Snorfin.com had 783K page views, 198K visits, and averaged 4.4K unique users per day, with consumer time averaging 4 minutes, much higher than the rest of their sites.

TBS demonize yourself

Coffee Crazies

TBS Downward facing Demon

TBS Lawnbombs

Picture Imperfect

Satan's Secrets - Hide your Horns

Satan's Secrets - Complaining

Satan's Secrets - Coffee

Glenfiddich / 125th

To celebrate 125 years of pioneering achievement and catch the eye of national press, we staged a unique event in the glow of the Lady Liberty, who not only reflected the brand spirit, but also was celebrating her 125th. Hosted by Adrian Grenier, the evening engagements reflected the rich history of the brand, and culminated in a World Record-setting single bottle auction, raising $94,000 for the nonprofit SHFT initiative.

Guests traveled to Liberty Island via a private ferry from Battery Park. To establish the event's messaging early on, we outfitted the boat with branded binoculars and served "Pioneering Spirit" cocktails.

Once guests arrived gobo projection lit the way.

Guests arrived at a heated tent where black carpeting and draping created an intimate backdrop for the decor filled with historical elements. A garden gate-like structure stood just beyond the step-and-repeat, marking the entrance to the reception.

The surface of the main bar, a four-sided structure that stood at the center of the tent, was emblazoned with the Glenfiddich logo and imagery for the anniversary.

Several different activities were placed around the open-plan reception space, including an oversize card that guests could sign with a silver-colored marker. The piece will be transported back to the William Grant & Sons distillery.

At iPad stations, attendees could sign up to become members of the Glenfiddich Explorers club, which provides access to news, upcoming events, and contests.

The bottle of the Glenfiddich Janet Sheed Roberts Reserve, one of only 11 in the world, was on display for guests before the auction.

Before the auction started, guests could pick up a branded bidding paddle.

In addition to explaining SHFT, the nonprofit he started, Genier offered himself up in the live auction.

The heated bidding war for the rare single malt ended with whiskey investor Mahesh Patel's bid of $94,000, which broke the record for the most expensive bottle of whiskey ever sold at auction.

Other activities included Bring Into Being's photo-op area in front of the Statue of Liberty.

Google / All for Small

Google wanted to communicate the many ways their products help small businesses grow. We developed “All for Small,” a video series showcasing how Google products contributed to a number of local small businesses success stories.

Google "All For Small - Heavenly Crumbs"

Google "All For Small - Loopy Mango"

Google "All For Small - Bogota Bistro"

Google "All For Small - LA Boxing"

Google "All For Small - Underwater"

Windows Mobile / Workplayland

Windows Mobile wanted to create an experience which showcased the benefits of the new 6.5 Windows Phone to press at an E&D event in NYC. Our solution? Workplayland, a magical place where the lines between work and play blur. To showcase the phone's benefits, this interactive “grown up recess” featured a multitude of engagements showcasing the phone’s benefits such as a giant interactive tree house, a live tweetbird to sing your tweets, a remote flash mob for the press to control, and photo terrarium booths. The booth was the most talked about element of E&D both online and offline.

Terrarium photobooth

Terrarium photobooth 2

Press controlled flash mob from the treehouse live.

Magnetic Fields / Andrew in Drag

Collaborated with Valins & Co. in creative development and talent casting for the music video for "Andrew in Drag."

The Magnetic Fields - Andrew in Drag

Windows, Dell & (RED) / Raise your voice

Windows Vista joined the (RED) product partnership to fight AIDS movement by introducing a new co-branded laptop with Dell. We spread the word about the partnership and the cause through the power of song, inventing a new technology where participants could select a song via their phone and then use it as a microphone. This technology was combined with a custom projection van that played karaoke videos with the (RED) message with anthemic songs, which were sent to participants to share socially. We reached more than three million people through our online, guerrilla, and street team efforts.

Microsoft / The Great Techsploration

Microsoft needed a website aimed at college students featuring how all the facets of their programs work together to create your digital lifestyle. We are talking about Word, Hotmail and PowerPoint here. Very exciting, right?

So we created "The Great Techxploration," a journey into the digital deep. A series of tips & tricks cards, as well as a website hosted by an unseen captain guided users through a fantastic journey of product and program interaction and how best to navigate your digital lifestyle.

Won a Silver Addy Award

SHARPS / Barber Brigade

Sharps, an upper-end men's grooming company, was launching their lower-end mens shaving and "prepping" line "Barber Brigade" and needed an inventive site to stand out from the competition. We created online barbershop, run by The Sharpsmen, an over-the-top quartet of men's-men. The site invited you to find many hidden treasures, explore the full product line, learn from an "Illustrated guide to Prepping," and create personalized messages to send to friends from one of the Sharpsmen themselves about getting your unruly man hair in shape. We also created unique social profiles for each of the characters to further spread the word through their quirky personalities.

Featured on AdRants and Creativity.

SHARPS Barber Brigade

Virgin / Miss Mobile

Way back in 2007 the Wexley team developed the world's first online beauty competition for mobile phones, and offered the program exclusively to the Virgin brand. Miss Virgin Mobile was born and subscribers took and submitted photos with their phones to a "hotness homepage." Each photo was rated by users and every month for a year a Miss Virgin Mobile was named and awarded free service and a new phone. Miss Virgin Mobile generated more than 1 million page views every month for the program with no supportive marketing other than a text message to users at the launch of the program.

Featured in AdAge

Windows Live / Operation Smile

Windows Live meant all of their online products finally living together as one. Users could now communicate seamlessly between Hotmail, Messenger, PhotoGallery and Spaces, etc. with one Windows Live ID. The products and users were now more connected than ever. Windows Live needed to get the word out and in a big way.

Our team decided a large-scale product demo at the launch was the way to go and Share a Smile was born. Online and in kiosks across the country people uploaded their smiles using the new Windows Live Suite. In turn, a donation was made to Operation Smile (they repair cleft pallets of disadvantaged children). For launch day we teamed up with Digital Kitchen and Firstborn to display peoples smiles in real-time, broadcasted on a 7-story-tall sphere located downtown Manhattan. The event garnered national press coverage for Windows Live and nearly $500,000 for Operation Smile.

Share a Smile

Microsoft Recruiting / TED

Microsoft has a general recruiting site where they post content for potential hires to get a feel for the culture. Some of the content was a little stale. They wanted to spice it up a bit so they asked us to tell the story of Microsoft’s four pillars through an animated treatment in an unexpected way.

Welcome to Ted’s world. Ted is quirky, inquisitive and smart. He’s the programmer’s every-man. Ted demonstrates the four pillars (job options, growth, defining the future and impact) through cardboard box time machine trips, battles with mechanical plants and has an epic journey on his bike chariot. Watch out George Lucas.

Fulfill your Wildest Tech Fantasties

Harness Your Tech Skills

Fuel your Innovation

The World Awaits

Bronx Children's Museum / Branding

Pro bono project to help BCM implement a comprehensive marketing strategy including a brand identity system and related collateral. A colorful, candid, crafty and playful identity was designed to highlight the simple moments of discovery and play. The photographs in the mark portray the five pillars of the Bronx Children’s Museum through energy, realism and humanity. Nothing staged, everything authentic.

BONUS VIDEOS / -n-weird stuffs

Fun old client projects, personal endevors and awesomeness over the years.

The Glory of Atlas - 1

Atlas Rich Media makes highly targeted interactive web banners. They wanted to target the hardest people to reach, namely, us. Busy creatives who don’t often respond to traditional advertising. In order to reach this elusive target we knew we had to create something magical, something arresting, and something a little, yes, sexy. We created a series of epic videos featuring Atlas, a mythical man who goes above and beyond in his daily life. These videos were sent in Atlas's month newsletter in embedded web banners, as well as a fun magnet set.

Creativity "spot of the week"

The Glory of Atlas - 2

The Glory of Atlas - 3

Loco for Local 1

Microsoft was launching Live Search for Mobile and wanted to own local search. We created "Loco for Local," a campaign which celebrated the infamous local commercials we all know and love. The campaign included a micro site, banner ads, and a series of videos for Larry and Gary's App Shack, a fictional local business which parodied local television personalities while selling Live Search for Mobile. To ensure we got the right feel we hired actors who had never acted before, and threw in a few donkeys for good measure. . The campaign had a 47% higher click through rate than any other campaign they had, with nearly 60 million impressions and a 160,000 click through rate. Plus, we all got to ride donkeys. Bonus!!!

Loco for Local 2

Loco for Local 3

T Mobile Fave 5

To help encourage T-Mobile users to create their Fav-Five contact list, we created this little low-fi animated gem that played at halftime on the jumbo screen at Huston Rockets games. Produced by Chris Ballew (of The Presidents of the U.S.A. fame).

Video example for Wexley T-shirt site which took you back in time to "Buy the greatest t-shirts of the future, now." More at http://wexleywear.com/

Wexley Quantum Leap Dance Party Simulcast

I concepted the Wexley "Quantum Leap" party on Leap year which involved a human petting zoo, a lot of lasers, sensual Scott Bakula projections and a party bus which drove you around the block so you could "dance around the world" with a live fake telecast.

Started a weekly Wexley team/culture building program called "High 5 Friday" where each week different members of the Culture Team were responsible for bringing some fun, booze, and congrats on a week well done. Themes iincluded "Glee and sweet tea" where the office was taught the official GLEE flash mob dance, which we performed the next day, "High Pie Friday" where we got to pie our bosses in the face, and "Harmonize Friday" where 8-bit artist Leeni taught us how to improv write pop songs.

Rubix Cube head

Concepted for Leeni music video

McLeod Residence

I was lucky to be co-owner of McLeod Residence, a membership based art cooperative and social club in downtown Seattle for two years. McLeod, which occupied a secretive location in a former residence, existed as a blended gathering place for members interested in art, technology, and networking. The gallery emphasized socialization and technology in unconventional ways including an instant Flickr touch-screen photo booth and interactive mirror exhibits built by The Barbarian Group in addition to amazing art installations, musical performances, fundraisers, and quirky events attended and thrown by local geniuses and eccentrics.