How Libby@go2 started their banner ad journey

Company name

Overview

We are a top mobile website looking to promote our listings pages. We want to focus on promoting Spas and Restaurants to local audiences. On our site users will find reviews that are easy to navigate.

Tell us a bit about who you are and the people you reach

Our target user lives in a large city, is tech savvy, and uses their mobile phone to find local listings and recommendations.

The larger banners can use images and photos, the smaller banners just need to be as clear as possible as they have to be viewed on a small phone screen.

Requirements

Step 1: We need 2 sets of banner designs. One for "Restaurants" and one for "Spas and Salons". These designs need to be approved before the additional banners are created.

Step 2: We need 5 different versions of each of these banners, one for each target city (Boston, Bay Area, LA, NY, Chicago, Local). To start please use "Boston" as the city. When the initial designs are approved we just need to add in the city name. We also need one for "Local", you will just add the word "Local" in the city name. For example, the banner will say "Hungry? Find Boston Restaurants" another version would say "Hungry? Find Bay Area Restaurants".

Step 3: Each of the city banners will need to be in 4 different sizes, 300x50, 216x35, 168x28, 120x20. The smaller banners may need to be text only b/c they are so small. The larger banners can be be creative and use pictures, but they must be easy to see on a small screen.