GovInnovators

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Creating a Brand Identity

GovInnovators was born in 2014 to help government and contractors identify how innovation is used to best serve citizens. ConnellyWorks worked with GovInnovators to develop its brand—the tone and look and feel—to launch the company in the market. We created a comprehensive identity package, including strategic guidance, logo development, business card layouts, collateral and social business imagery. We also built the website—GovInnovators' digital home—and provided a social go-to-market strategy.