SEO 2017: A Beginners Guide [Infographic]

SEO 2017: A Beginners Guide [Infographic]

So how do you improve your SEO? How do you get sufficient web traffic from search engines? The bulk of SEO remains the same for 2017. You still need great content, natural and relevant keyword use, and an eye on the technical.

Every online business needs to put effort into SEO. It makes your website search ready and helps it appear higher in search engine results. This attracts more traffic. According to Moz (formerly SEOmoz), the top three search engine results receive over 60% of the traffic. HubSpot adds that 75% of users never scroll past the first page of results.

Content – “Content in king,” is one of the oldest sayings in the game. And it still rings true in 2017.

So what does it take to create great content?

Quality – Do people want to read it and does it make sense?

Unique – Are you rehashing the same old stuff or do you bring something new to the table?

Of Value – Do readers take anything away from it?

Frequent – Can you be relied upon as a regular source of information?

Natural – Is your content natural or stuffed with keywords? Keyword stuffing is a no-no.

Share Worthy – Will people link to your site and share it with their social media contacts?

Visual – Do you incorporate images, videos, and infographics into your content? Klarity Analytics shows that visual content has a 600 times higher engagement rate than text-only content.

Basically, what we’re saying is you need a regularly updated blog if you don’t have one already!

Technical – Great SEO also relates to beyond-the-scenes backend work.

Keywords – Use them naturally and don’t overuse them. Work them into title tags, heading tags, and meta descriptions.