Thomas Cook

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VISUALISE were commissioned by Thomas Cook to revitalise their in-store customer experience by using cutting edge virtual reality experiences.

Following a successful initial UK trial at the Bluewater concept store in August 2014, Thomas Cook commissioned VISUALISE to produce a range of immersive, VR-ready content along with an app specifically designed for The brand new Samsung Gear VR that will provide customers with the opportunity to look before they book their next holiday experience.

The bespoke content features a variety of destinations offered by Thomas Cook, allowing customers to enjoy a range of ‘taster’ experiences, such as a helicopter tour of Manhattan, a trip to the pool at a SENTIDO resort in Rhodes or a visit to the restaurant in a SunConnect resort in Cyprus, without leaving the store.

Embodying its strategy of offering customers a high tech, high touch experience across all Omni-channel touch points, Thomas Cook’s holiday-oriented content is also set to be hosted on the company’s website using VISUALISE’s online player to complement the current, standard video content available for desk top, tablet and mobile devices.