Trion CEO Lars Butler explains that the One Earth MMO and show "not only promote each other, they literally depend on each other and co-evolve." Rob Hill, the game's senior producer, says that unlike many licensed properties where "you have a game that's based off of a book or television show or movie, or a movie that's based off a game," One Earth is "completely different" and has the potential to "really be able to broaden the audience" by -- as GE promises -- "bringing viewers from the show into the game and vice versa."

Only time -- and TV ratings, and the game's subscription numbers -- will tell if that's all just a sci-fi fantasy.