There are many ways to use Majestic SEO, but here is what you need to know from a link building perspective: it allows you to see which sites link to your competitors. This is important for two reasons:

It gives you a clear idea of how difficult it will be to overcome them in the search engines.

It helps identify websites that may be willing to provide a backlink.

If you make it a habit to use Majestic SEO, it won’t be long before you better understand your competition. Furthermore, you will have a new tool on your side for finding link partners.

It may not be the cheapest tool out there, but it is clearly one of the best for those who want to build links. Here is how the company describes its “Link Manager” tool:

“Heavy-duty link builders care about finding quality websites for effective outreach. Research Central does the heavy lifting for you, providing quality data on any URL, domain, keyword or phrase. Find out why your competitors may be claiming that top spot instead of you. You’ll uncover comprehensive backlink data in minutes.”

With a 30-day free trial, you can see what Raven Tools is all about before you commit to a monthly fee.

There are link building tools and then there are serious link building tools. Ahrefs is all about producing results.

For example, you can use the tool’s backlink analysis feature to learn more about your site’s links. And of course, you can do the same for your competitors.

You can also use Ahrefs to determine which content is generating the most backlinks, allowing you to focus on the similar subject matter in the future. This allows you to get the most value out of the time and money you spend on content creation.

If you find it difficult to locate link prospects, Ontolo can step in and make your life easier.

With this link building tool, you are able to find prospects based on keywords you provide, topic, and link type.

After pulling the prospects from the search results, each one is analyzed and filtered. This makes it easy for you to target the best prospects, while avoiding those that will lead you down the path of wasted time.

Managing a link building project is anything but simple. Do this enough times and you will find yourself wondering how you ever have time for anything else.

Unless you use BuzzStream, of course. Here is how the company describes its link building manager:

“Keep your link development projects on track – and see where every campaign’s at with a touch of a button. Set reminders to follow up, track campaign progress, and share tasks with your team – so you work like a well-oiled machine.”

If you find yourself continually wasting time and missing out on link opportunities, BuzzStream can help. Think of it as a personal assistant for all your link building needs.

Rather than try to explain the simplicity of SoleSEO, here are the instructions for using the tool:

“INSTRUCTIONS: Enter your targeted keyword above to create queries in Google, Bing, and Yahoo to find potential link building opportunities. After the tool is run, click on queries of interest to open them in the search engine selected.”

A simple keyword search creates queries in the three major search engines. From there, you can click the query of interest to unearth link building opportunities.

As a free tool, you can’t go wrong with SoleSEO. The only downside is the manpower required to comb through the queries. Of course, if link building was easy everybody would be doing it!

Imagine this: another website mentions your brand, but for some reason they forget to provide a backlink. This isn’t the worst problem, as long as the link was in a positive light, but it does mean two things:

You won’t receive “credit for the link” in the eyes of the search engines.

Readers are unable to follow the link to your site.

RankTank checks search results for unlinked brand mentions. If you find these, you can then reach out to the appropriate party to request a backlink. Sometimes it works, sometimes it doesn’t. But it’s better than missing out entirely!

About Sam Davtyan

Marketing Director at Digital Media Group. Sam works closely with all our clients to make sure your experience with DMG is a pleasant one and meets your expectations.
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