Friday, June 09, 2006

Soccer, Politics, and Donuts

There’s been a bit of a debate here in England lately as to whether companies should be able to fly English flags in support of their country’s participation in the World Cup. (Note to my confused American readers: much like the Kyoto Protocol, Eurovision, and David Hasselhoff, the World Cup is this huge thing that you Americans ignore but that everyone in Europe wets their pants over.)

In a move that surpasses even America’s P.C. craziness, some companies have banned their employees from putting the English flag on their delivery trucks, saying that the patriotic act might offend employees from different countries.

Krispy Kreme, however, has decided to steamroll past such foolishness and has unveiled its Go England! World Cup donut, which I spotted yesterday on my daily trip to TESCO supermarket.

These things are going to be huge. Basically, they’ve taken a standard glaze, covered it with an additional white icing, then stuck a red candy jersey on top. And I bet that the inside is some sort of cherry red filling since this Krispy Kreme donut, like England herself, bleeds proud with England’s official coloUr.

The donuts are so cute that I almost caved in and bought one, despite the fact that I think doughnuts are the worst things on the planet next to Kinder Eggs, cancer, and global warming.

But I admit, if you’re going to eat a donut, Krispy Krème is the way to go. Not only are they the least repulsive of the donut family, but the company should be admired for its decision to hold steadfast to the old-fashioned spelling of doughnut.

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