Christopher Macaluso, a longtime cultivator in California who co-founded Canna Group, which provides consulting to cultivators in the northwest states said this:

“If I was sitting on a surplus beyond a month and a half, I’d need to take a look in the mirror and either get more in tune with producing a higher-quality product, or I’d be taking a more business or corporate savvy approach to how I was pricing my product, looking at this from a long term play rather than a short term here and now,”