The Modernist Monogram Collection has been a highly anticipated collection for the JENNY BIRD brand, as well as Jenny herself. This collection is deeply inspired by the Bauhaus movement, specifically, the commissioned typeface that was used for sole communication throughout Bauhaus.

In honour of Mother's Day, we invited three creative moms to The Nest, alongside their families. We spoke to them about motherhood, what they've inherited from their own mothers, and what they've learned from their children.

We took a walk with Sheryl Luke of @WalkInWonderland to get the inside-scoop on conceptualizing her personal brand’s name, what it takes to turn ones passion into a career and how to stand out online in such a transforming space.

As Creative Director, Jenny conceptualizes the vision, feel and overall creative direction of each campaign. Her vision comes to life with the help of long-time collaborator and Fashion Director, Rita Liefhebber who works closely with Jenny to translate that direction into the look and feel of the campaign.

It All Comes Back To Love. Regardless of the language we speak, or the areas in which we live, the heart shape is a symbol of love that is widely recognized and holds great meaning, universally. Introducing, The Love Collection.

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https://jenny-bird.com/blogs/trending/the-rarebird-series-22018-11-08T11:23:14-05:002018-11-08T11:23:14-05:00The Rarebird Series: We're All Made of LoveTaja Jarvis

We’re All Made Of Love Every few months, we create a Limited Edition run of pieces, designed and produced in our hometown, Toronto Canada. These pieces are entitled, Rarebirds - always made with solid sterling silver and other elevated metals.

We have released three exclusive pearl styles just in time for all the June babies out there (the pearl is your birth stone, FYI!).Fall in love with a piece? Vela, Aphrodite and Akoya are here for a limited time, shop it before it's gone.Get to know a little more about our three new gems:

In ancient Egypt, pearls were a symbol of wealth and power. So much so, that there is a little known anecdote about Cleopatra crushing up a pearl, sprinkling it into a glass of wine and drinking it to prove that she could in fact devour the fortune of a whole nation in just one meal.

Our Summer18 collection is made up of 99% earrings. Why? It's all you need this summer.

We've put together a guide to help you on your quest for the perfect summer pair.

Light & Easy

The cult-favourite Icon Hoops, along with their sisters (solar, thunderstruck, and starlet), are just.so.easy; they've quickly become a go-to every day hoop for Birdgirls, including Bella Hadid. Weighing between 0.10 and 0.15oz, they are our lightest hoops.

The Geos

﻿﻿Summer18 is made up almost entirely of sleek geometric shapes. We'll focus on Jenny's every day go-to, the short Beach House Earrings.

The Beach House Earrings are the perfect double agent; they can go from casual during the day to not-so-casual in the evening. Jenny was inspired by the roofs of Spanish Colonial Architecture; how they overlap so seamlessly (which is why the joins on these are hidden behind the overlapping squares).

Chokers and palm cuffs come and go, but hoops persist. Once a hoop girl, always a hoop girl. Here are a few of our hoop-loving Birdgirls on why they, well, love their hoops.

NATALIE GEE, BIRDGIRL SINCE 2012HAIR UP, HOOPS ON

Co-founder of lifestyle shop, Gee Beauty, and Gee Beauty Makeup, Natalie has stocked some of Bird's earliest collections. If you happen to be in Toronto or Miami, go, no, run to their beauty emporium.

WHY ARE YOU A HOOP GIRL?They are instantly sexy. No matter what I’m wearing (sweatpants, even), the moment my hoops go on, I get that vibe.

WHAT’S YOUR HOOP STYLE?It varies. I can put a pair on with any look, but I love the look of hoops when my hair is up. (As seen in her Icon Hoops)

YOU'RE A NEW MOM TO DELICIOUS TWIN BOYS... HOW HAS THAT IMPACTED YOU? Being a new mom has impacted my life in ways that I could never have imagined! Getting ready has to be fast and easy, and what I love about Jenny Bird is that the pieces are so wearable, stylish and lightweight; I never have to overthink what I am pulling out to put on.

Tash has been following JB since DAY ONE! The September’s Fashion and Marketing Director lives in Toronto with her two children (ages 5 and 7). Her passions include cooking, optimized wellness, and drinking butter coffee.

WHY ARE YOU A HOOPGIRL?There’s an effortless sexiness that comes with a good, large hoop. I’m a jeans + tee + killer shoes kinda girl; hoops complete the look every time!

WHAT’S YOUR FAVOURITE JB HOOP STYLE?I have so many… I LOVE the Hula Hoops in gold (I’ve given my personal pair to clients multiple times over!). I also absolutely love the Icon Hoops in Silver.

Artist and creative, Lala Trips, currently resides in Detroit. From modeling to styling, she loves to be involved in anything that allows her creativity to shine. Currently, her focus is on empowering women through their personal style. You can find her work here.

WHY ARE YOU A HOOPGIRL?Hoops are a cool and fun statement. They're versatile, and they add just a little bit of sass. Hoops are a staple for my style.

With our seemingly endless winter in Toronto, I left the snow behind for some sand in Miami. This time, I was there to shoot our Summer18 campaign (see those shots here); I was craving freshness for the Jenny Bird brand and I felt like my Birdgirls would be craving that too when it came time to release the campaign.

With our seemingly endless winter in Toronto, I left the snow behind for some sand in Miami. This time, I was there to shoot our Summer18 campaign (see those shots here); I was craving freshness for the Jenny Bird brand and I felt like my Birdgirls would be craving that too when it came time to release the campaign.

After the shoot was done, I do what I do every time I'm in Miami. This is my ideal day in the city of sun.

It all begins at the Soho Beach House, and then straight to the beach for a run and some yoga, followed by some less active all-day beach chilling. Then, to an early dinner at Mandolin Miami for fresh fish and delicious Greek eats. Mandolin is located in Miami's Design District. I like to go there around 4PM, so that I have time to take a walk as the sun sets over the district and all its art galleries and shops.

Mandolin Miami, an aegean bistro serving yummy recipes from Greece and Turkey, was opened by husband and wife power team, Anastasia Koutsioukis and Ahmet Erkaya in 2009. It’s my go-to when I’m in Miami; the one place I make a point of going to for their simple and delicious meals.

Their newest venture: Mrs. Mandolin, a cafe and lifestyle store inspired by travel, culture and the effortless ease of the Mediterranean curated by Anastasia.

YOU'RE TAKING ACCOUNTING AND FINANCIAL MANAGEMENT AT UNIVERSITY OF WATERLOO, WHAT ARE YOUR CAREER GOALS?

I’ll continue down the path of accounting. I am doing auditing right now at PwC, so I'll probably continue doing that for a few years until I get my Certified Professional Accountant designation. Then after that, I'm not sure... maybe consulting.

WHAT'S YOUR NEXT TRAVEL DESTINATION?Bruce Peninsula (editors note: can you believe this is in Ontario, Canada?!):

WHAT ARE YOU GOING TO DO THERE?

Just relaxing! My girlfriends and I are renting an AirBnB for a friend's birthday weekend.

WHAT'S YOUR FAVOURITE PLACE ON EARTH?It's a tie between my home in Richmond Hill and New York City.

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https://jenny-bird.com/blogs/trending/it-all-began-with2018-03-21T14:17:00-04:002018-03-21T14:20:46-04:00IT ALL BEGAN WITH...Juliana Mills

“This collection is my abstract expression of one love, in jewels. My hope is that these pieces remind us to be kind to one another, and to be champions of spreading love and acceptance in our day-to-day lives.” - Jenny

The spring collection is rooted in humanity’s increasing need for love. Jenny began playing with the scripted word LOVE in metal wire, and then manipulated the shape by stretching out the letters until only the ‘O’ remained.

THE RESULT: A MODERN SILHOUETTE.

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“This collection is my abstract expression of one love, in jewels. My hope is that these pieces remind us to be kind to one another, and to be champions of spreading love and acceptance in our day-to-day lives.” - Jenny

Long(est)time Birdgirl, PR maven, and all-around cool, Kate. Last Friday, she took some time out of her busy day being the VP at rock-it promotions to chat with us about her style, her everyday essentials, and her JB.

Long(est)time Birdgirl, PR maven, and all-around cool, Kate. Last Friday, she took some time out of her busy day being the VP at rock-it promotions to chat with us about her style, her everyday essentials, and her JB.

RAPID FIRE

New York or LALA

No manicures for a year or no coffeeNo coffee

Beyonce or RihannaRiri

A good bath or a swim in the oceanA swim in the ocean

Hillary Clinton or OprahOprah

Oprah or Meryl StreepMeryl

Destiny’s Child Beyonce or Lemonade BeyonceLemonade Beyonce

Last meal?Spaghetti Bolognese

Last celebrity you dreamed about?Steven Tyler

Who run the world?GIRLS.

What are your everyday essentials, the items you need to get through the day feeling your best?

FOOD / DRINK:Wine. Toronto Fashion Week is coming to a close – we need (and deserve) all the WINE.

NETFLIX: currently binging MANHUNT: UnaBomber with my fella. SO GOOD.

JEWELS:three stacked silver rings that I picked up in Ajijic, Mexico while visiting my mother a couple years back (she escapes there each winter with her husband) + the JB RiRi bracelets in silver and gold.

Jenny, styling her favourite shot of the day. Scroll down to see the full image.How would you describe your style?There’s always a little injection of rock n’ roll. I have a collection of vintage rock t-shirts that are always on regular rotation – the most prized of which are shirts from the year I was born: Bruce Springsteen and the E Street Band’s 1980 World Tour and a Bob Seger & The Silver Bullet Band Against The Wind Tour tee. Probably two of my most cherished possessions.

What was your first JB piece?TheHark! Horn Collar comes to mind, but I think I had a JB piece before it. I don’t remember what my first piece was with certainty, but I feel like I’ve had JB on my wrist, neck, finger or earlobe for close to a decade now.

What word would you use to describe Jenny Bird jewelry?Essential.

How does JB make your feel? How does that help you in your everyday?I don’t leave my house without myRiRi Cuffs. I, typically, wear the silver and gold in tandem on my left wrist.Feel nakes without them.Regardless of what I’m wearing, JB jewels deliver that touch of rock n’ roll / edge that makes me feel, like me.

What do you love about the new huggies?They’re dainty, but they make a bold statement. So cute, yet so cool.

The Serra pieces were named after Richard Serra, a minimalist sculptor, known for working with large-scale assemblies of sheet metal - bending it and folding it to create awe-inspiring sculptures that have been displayed around the world.

He was a part of the Process Art Movement; an artistic movement, born in the 1960s, in which art is not the main focus; it is not about the final product, but about its formation; the gathering, the sorting, the process. Change and transience are marked themes in the movement.

READ MORE on the Process Art Movement from the experts at Artspace

Richard Serra Installation at the Guggenheim Bilbao

In a way, this process was used in the making of fall winter 17; Jenny would fold and bend, and re-fold and re-bend brass at her jewelry bench in Toronto until it was just right.

The entire collection is folded by hand, so you’ll notice that not two pieces are exactly the same; there are those subtle differences that make every piece unique.

WHAT'S THE MOST MEANINGFUL PIECE OF JEWELRY YOU OWN?My white gold ring. It was a gift from family, and it reminds me to always put my family and myself first. I wear it on my ring finger, and only take it off when I’m on set.

WHERE AND WHEN WERE YOU DISCOVERED?

I was discovered by a small agency in Quebec's countryside. I was 17.

WHAT'S YOUR FAVORITE PART OF MODELLING? Travelling, meeting and working with new people all the time.

WHO/WHAT INSPIRES YOU, MUSICALLY?So many things. Music is the most important thing for me. I feel really connected to anything soulful and jazzy. I love grainy voices, like those you find in old school jazz: Nina Simone, Billie Holiday, and Ella Fitzgerald.

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https://jenny-bird.com/blogs/trending/currents-cuff2017-09-27T18:36:00-04:002018-01-17T11:56:01-05:00Meet the Maker: Shafiq SawariJuliana MillsSince moving here from Afghanistan several months ago, Shafiq has settled into the Toronto landscape, and we can say with certainty that Canada is lucky to have a very talented new metalsmith.

The Currents Cuff was made by hand in Toronto by one of the newest members of our team, and new Canadian, Shafiq Sawari.

Since moving here from Afghanistan several months ago, Shafiq has settled into the Toronto landscape, and we can say with certainty that Canada is lucky to have a very talented new metalsmith. Shafiq was one of the artisans who worked on my collection with Far+Wide Collective in Kabul; he recently left his thriving jewelry workshop there to start a new life in Canada.

He specializes in stone setting, and is an expert at inlaying them perfectly.

When asked what the main difference between making jewelry here vs. Afghanistan is, his answer was simple: the materials.

His most recent creation is the Currents Cuff, which he folded by hand using a solid sterling silver sheet. There are only 10 made.

Taylor Swift wore JENNY BIRD for her Highly Anticipated Comeback! Last night, during the MTV Video Music Awards, Swift released the video forLook What You Made Me Do, the first single off her new album, Reputation, to millions around the globe. The iconic singer wore THREE Jenny Bird pieces throughout the video: Bird's crowd favourites THE choker and the Edie Hoops, and the more dramatic Muse Choker with the long tassel. Taylor's endorsement cements the Canadian designer's star status, and speaks to the brand's wide spread relevancy.

"It really doesn’t get much bigger than someone of Taylor's calibre choosing to wear your jewels as armour during one of the most important moments in her career,” said Creative Director, Jenny Bird, “JB has been on fire for a while now, but this has catapulted us into a whole new realm."

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https://jenny-bird.com/blogs/trending/available-08-172017-08-14T16:48:00-04:002018-01-17T12:05:05-05:00THE FIRST OF FALLJuliana MillsModel and Singer, Lena, was chosen as the face of this collection.

There were no sketches for this collection; Jenny and her right hand bench artisan,Mia, played with tubing on the workbench in Toronto.Jenny referenced her large collection of vintage tubularhoops, while, at the same time,focusing on making the concept new again.

Above: one of the first pieces designed was this v-shaped arm cuff; it was, ultimately, cut from the final lineup.

The collection was driven by the upcoming trend of tubular forms.Jenny's focus was to interpret the trend, so that the brand delivered it in a unique way.

It is made up of three groupings; the Lolas, the Ossies, and Rogue.One commonality runs through them: the two-layers of tubing (which allowed for two-tone!)

The tubes are cut, formed and prepared separately, and then bonded together.It takes double the time for the factory to make these earrings vs. just a single tube earring.The great thing about tubing is that, because it is hollow, it is lightweight, but remains strongbecause the shells are very strong.

THE MATERIALS

14K gold-dipped brass

Rhodium-dipped brass

Surgical Steel Posts

THE LOLAS

A First: The large Lola Collar features a seamless, hidden magnetic closure at the end of durable silicone tubing.

THE OSSIES

It's important to have fun with your jewels; the Ossies are some of the most playful yet.

ROGUE

Rogue was purposely designed for the edgier birdgirls.The circular charm is also constructed with layered tubes, and is meantto resemble a door knocker.

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Take a trip behind-the-scenes at our latest campaign shoot for a hint at what's coming.

The first of fall; a collection driven by interpretation. Jenny took an upcoming trend, tubular forms, and put her own spin on them; by layering them, she created pieces that were completely unique, and that could easily be executed in two-tone.

"For wardrobe, Juliana brought a warmth into our usual white palette for fall with toasted nudes, and a sprinkle of pumpkin orange. This was my second time shooting with Brent, and I just loved it; he uses the model's stance and physical form to sculpt shapes with his lens, and tell a story with eyes that have a keen sense of cool. That sense can't be trained; he's born with it." - Jenny

The collection drops on 08.17

Follow us on IG to go behind the scenes during our next campaign shoot happening on August 21.

I decided the RAREBIRDs should be even more special than just limited quantities; I want them to be precious, rare, and encased in beauty, so I have decided they will be fine jewelry; made of only solid sterling silver and/or gold.

What makes them even more special is that your piece has been made in good hands; by the newest member of our team, and brand new Canadian, Shafiq Sawari!

Since moving here from Afghanistan several months ago, Shafiq has settled into the Toronto landscape, and I can say with certainty that Canada is lucky to have a very talented new metalsmith. Shafiq was one of the artisans who worked on my collection with Far+Wide Collective in Kabul; he recently left his thriving jewelry workshop there to start a new life in Canada.

In our #StudioStyle series, we show you a real-life look at how we're wearing and styling our pieces.

Here are the 3 ways our eComm Coordinator, Brandi, is wearing her Muse;

F L I P P E D

T U C K E D

S T R A I G H T O N

Hesitant about the length? The Muse comes in a Short Tassel option as well.

How are you wearing your Muse? Tag @_JennyBird on IG and hashtag #birdgirls - we're always inspired by how our birdies are styling and mixing their jewels!

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https://jenny-bird.com/blogs/trending/the-sphere-is-back-everywhere2017-03-30T11:14:00-04:002018-01-17T14:05:39-05:00The Sphere is BackBrandi Shields-McgeeNot only is the sphere a mega-trend in jewelry right now, but it is also having a major comeback across the design world. The two, generally, go hand-in-hand, which is why Jenny follows the trends throughout the design world closely for inspiration.

Not only is the sphere a mega-trend in jewelry right now, but it is also having a major comeback across the design world. The two, generally, go hand-in-hand, which is why Jenny follows the trends throughout the design world closely for inspiration. Discover all the spheres in our Spring 17 Collection.

Today, we're going to focus on Jenny's latest obsession, lighting, as she begins to furnish her new home.

P.S. We're sorry if you end up developing the same obsession after scrolling through some of her favourites.

To say we're favouriting Michael Anastassiades' work would be an understatement.

Local Montreal based studio Lambert et Fils keeps everything made in Canada - what better way to make a new home feel like home?

What do you do at JB? I work with our eComm and wholesale team on any graphic design needs, as well as other brand-related projects, such as packaging production.

What’s your favourite thing about your job? I love that no two days are the exact same. And all the people here at JB!

Team JB at Christmas.

What’s the most stressful thing? During our busiest seasons, there can be a lot of different projects with quick deadlines to manage.

Kitty's desk, right now.

How do you relieve stress? Breaking a sweat always helps!

Song of the moment: Anything by Frank Sinatra

Who do you admire most? My parents. They teach me to love unconditionally and to think of others first.

What is your greatest extravagance? I probably spend a lot more on gourmet marshmallows than the average human.

What words or phrases do you overuse? #%&*!

Which talent would you most like to have? I wish I could sing.

If you were to die and come back as a person or a thing, what would it be? A cat

Favourite place in Toronto? There are a lot of places I still need to explore, but Toronto Music Garden is definitely high up on my list of favourite places. Also, Miku, for their Salmon Aburi Oshi Sushi (yum yum yum!).

Where (in the world) would you most like to live? Probably somewhere in Europe!