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In this publication, Panos London sets out what it believes should be the role of communication in long-term, sustainable development. It challenges governments and all involved in policy-making and planning to listen to the views of ordinary people, to involve civil society in decision-making and to recognise the important part the media can play in debating development issues and challenging government accountability. It suggests four key areas for action by governments, NGOs, the media and international organisations, in order to realise the power and potential of information and communication.