"I want everything we do to be beautiful. I don't give a damn whether the client understands that that's worth anything, or that the client thinks it's worth anything, or whether it is worth anything. It's worth it to me. It's the way I want to live my life. I want to make beautiful things, even if nobody cares."

Patient Safety Summit & Movement

Launched November 2012, thepatientsafetymovement.org, is a website evangelizing Masimo's commitment to eliminating preventable patient deaths. The launch coincided with the organization's inaugural Patient Safety Summit, which featured a keynote address by Former President Bill Clinton. The site has since evolved to support the ongoing Patient Safety Movement, and serve as a video archive of presentations and panel discussions.

iSpO2.com

Launched January 2013, ispo2.com is a website promoting Masimo's first pulse oximeter targeted at the Consumer market. Both the launch of the website and the product itself coincided with the organization's inaugural appearance at CES.

ispo2.com was based off the HTML5 Boilerplate front-end template, and features a mobile-friendly, device-agnostic, responsive user interface.

Ellison E-commerce Platform

Ellison's next generation e-commerce system was completely built from the "ground up", and effectively consolidated several legacy websites into one. With a Rails 3/MongoDB platform serving as its foundation, the custom-built CMS was designed to singularly power the product catalogues of five distinct online stores.

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