Implementation of integrated marketing comunication (IMC) strategy :Focusing in promotional mix of V RadioPuspita, ZalmaPrimary Authormixed materialbibliographyJakartaIPMI Business School20112English
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x, 90p.; 30cm.PT. Media Nusantara Citra (MNC) Networks is one of the holding companies for some of radio stations that manage four different radio segmentations that cover from the both sides of the existing potential market in radio industry, listeners and advertisers. It also has a good networking for covering many areas in Indonesia.
Here are 4 radios contained in MNC Networks :
*Trijaya Networks - male Mature Segmentation
* Global radio - Young Segmentation
* Radio Dangdut Indonesia - All Segmentations
* Women Radio - Women segmentation
Women Radio, one of four radios managed by MNC Networks, was the potential radio that specified for women segmentation with. When it managed under MNC Networks, the contribution of Women radio for the sales MNC Networks was in growth number every year. Women Radio had good listeners and revenues.
According to verbal agreement, after a certain period, Women Radio will be sold to MNC Networks. But because of some reasons, Women Radio decided to stand alone and no longer in the management of MNC Networks. MNC Networks had faced this crucial problem. The radio that has been managed well and contributed a growth number every year for MNC Network's revenue has gone.
Research Location : PT Media Nusantara Citra (MNC)
Read at Library Only.INDONESIASURVEY RESEARCHBUSINESS PROFILECOMMUNICATION IN MARKETINGRADIO STATIONSCAPITA SELECTAMARKETING COMMUNICATIONMEDIA NUSANTARA CITRA NETWORKS (MNCN), PTIPMI Library CS/7900000011531 (Capita Selecta)CS/79Capsel.jpg73770000-00-00 00:00:000000-00-00 00:00:00machine generated