If you have online ads with great looking images and phrases but they are not making you profits, you may need to fix the basics of your marketing funnel path. The marketing funnel draws your audience to your point of sale, execute transactions and follows up with re-marketing. The path includes: Planning, Reaching, Action, Converting, and Engaging. Once all is in place, your Ads can be profitable.

PLAN – Understand what constitutes a target market and make sure your Ads are getting in front of the correct target market. Your website, SEO and social networks should all be in place before launching Ad campaigns. Check your branding. Make sure your Ads are attractive to your audience and clearly communicate why your products or services are relevant to their lives?

REACH – Be sure all partners involved are taking the right steps for reaching your target market when publishing, promoting and sharing your Ads. Make sure the outpost and networks they are targeting your Ads to reach actually draw people back to your website.

ACT – Be sure your website content is useful to visitors. Once online traffic land on your website, make sure your interactive tools such as blogs, catalogs, forms, shopping cart, etc… are up to professional standards and inspire your visitors to act.

CONVERT – Capitalize on your marketing investment, convert traffic into gains. Make sure your website design and functionality can delivery you your assets. Such as processing sales, delivering you leads and orders. Improve and add to what works and eliminate what does not in your marketing funnel.

ENGAGE – Happy customers are your best social marketing advocates, they are key to repeat business and referrals. Build and keep a client list, follow up and re-market.

Pablo Picasso’sFemmes d’Alger (1955) is set to become the most expensive painting in the world.

Picasso’s Femmes d’ Alger for auction, starting at $100 million.

The Femmes d’Alger (Women of Algiers), is a vibrantly-hued piece, painting by Picasso in 1955. It belongs to an unnamed private owner and is now considered the most important painting by Picasso. Before Femmes d’ ALger, Picasso’s most famous painting was, Guernica, named after a village in the Basque country which bombed during the Spanish civil war. Another painting by Picasso, the La Coiffeuse (The Hairdresser) painted in 1911 made headlines when it was stolen in France, and showed up 14 years later in New York.

Picasso a Spaniard, spent most of his life in France, died in 1973 aged 91. He painted a series of 15 variations of Femmes d’Alger between December 1954 and February 1955. Today’s auction for Femmes d’Adger (Version “O”) is the last of the 15 paintings in the series.

Pablo Picasso’s inspiration for Femmes d’Adger comes from the famous 19th century painting by Delacroix, Women of Algiers in their Apartment, which depicts Algerian women in a harem smoking a hookah. The original 15 versions were all owned by the late private New York collectors Victor and Sally Ganz, who bought the entire series from Picasso’s dealer Daniel Kahnweiler in Paris June 1956 for around $250,000. Later the series was broken up and sold to art dealers, and the Femmes d’ Alger (Version “O”) was sold to private collectors. After which the painting was last auctioned at Christie’s in New York, for 31.9 million. Today the starting bid is set to begin at $100 million and estimated to sell for over $140 million. If the auction goes over $142 mil Picasso’s Femmes d’Adger (Version “O”) will be the most expensive painting ever sold at auction.UPDATE: SOLD!! Femmes d’Adgers, May 11 2015 at Christie’s for $179 million.Watch at https://youtu.be/ygbZSWqjDH4To see more Picasso’s work, you can visit Artsy’s Picasso page for more paintings and exclusive articles.

In times when consumers are actively ignoring marketing collateral, designers and CMOs can help make a large impact when it comes to driving company sales by using bio motive triggers at the point of consideration. We know the best selling package designs appeal to the subconscious brain before the shopper’s logic kick in. Designers can leverage shoppers’ instinctive attractions by including bio motive triggers on their packaging and label designs. While successful branding design should have its unique point of view expressing why your product is relevant to consumers’ lives, we know it’s also vital your packaging design actually help to do the work of driving sales.

Package Design for NEAT glass, Las Vegas NV.

One bio motive trigger designers can use to help drive sales is eye contact. When people feel or sense something is looking at them, we instinctively look back. Being certain your design has a clear focal point can help attract shoppers’ line of sight, which should land on the essence of your product.

Simplicity in design is another great trigger, simplicity triggers a sense of calm and because the world we live in is so busy, shoppers tend to gravitate towards visually calm experiences. Your clean, calm packaging design on a shelf in contrasts to the noise around it can increase your companies sales by huge percentages.

Package Label Design Drive Sales for NEAT glass, Las Vegas.

We’ve listed a couple bio motive triggers here, but there are plenty elements designers can use, such as color, shapes, emotions and more. To be certain that your package designs are communicating attraction, you can do the 5 year old child test. If you can visually describe your brand to a five-year-old child, send them into the store and they actually find your packaging design within a fairly short time, you are connecting with shoppers. With this type iconic connection and of course product costumer satisfaction, consumers will return and repeat shop time after time. Contact us for your winning product package design at design@thedeeper.com or call 1-702-800-ARTS-(2787).

Tesla is not just an automotive company, just a couple days ago, Elon Musk unveiled Tesla’s first product for the home market, the PowerWall. Powerwall is a home battery that charges using electricity generated from solar panels. Tesla Powerwall is a rechargeable lithium-ion battery. Visually it’s art, a cool sculpture mounted on your wall, design to provide all the energy you need at a residential level. The Powerwall selling price to installers is $3500 for 10kWh and $3000 for 7kWh. The Tesla Powerwall begins shipping this summer 2015.

During the same event, Elon also introduces the PowerPack which also offers non fossil fuel energy solutions at an industrial level. Target stores and other have already signed on to power stores via Tesla pilot program. For utility Telsa’s building a system to power entire cities. The Tesla Powerwall launch event was in Los Angeles on April 30th, 2015 and Powerwall begins shipping this summer.

Typography is a powerful tool for designers which can sometimes be overlooked. Graphic and web designers who care about typography may often need to explain why typography matters when trying to establish or maintain a company’s brand identity. Take the case of Apple’s stores, ever notice the careful and consistent application of the typeface they use? It’s called Myriad. Compare that with Kmart’s stores’ mash up way of using Gill Sands, Gotham, Helvetica and News Gothic. The results are that Apple’s look always appear fresh and new, while Kmart’s look, well, Kmart.

Understanding the role of typography when creating marketing material can allow you to tap into its big contribution to business – enhancing your companies communication. With typography, designers can persuade your audience to think the way you want them to think. Something as simple as coloring one word red in a sentence, can attract your reader’s focus. Creating visual effects via typography can sculpture the mood, tone and attitude of your message. Are you going for playful, subtle, bold, or empowerment? Typography can get your message out with a powerful expression. Coupled with images, typography can take your designs to a higher level. Graphic designers and web designers can discover opportunities in layout through typography, like identifying negative or positive shapes hidden in your Ads which can be exploited to further influence your viewers’ ideas and impressions. Designers who can tap into the flexibility of typography see words, font, size, color, and layout all as equally important elements. The key to typography is being able to bring the right elements together using good design aesthetics to effectively get your message across. Contact for our services at design@thedeeper.com or call 1-702-800-ARTS- 2787.