These
are elements that communicate the brands message,
but they are NOT the brand. Your brand lies in the HEARTS and MINDS of your customer. It’s how they THINK and FEEL about the experience they have with your company, its product and/or services. It is the combination of these experiences and the mental hierarchy of your competitors that determine when they place your brand in their minds and hearts - it’s what it means to them. Epicenter can influence and direct the meaning, value and significance of your brand.