11 Questions Every Social Media Manager Should Be Able to Answer

If you are currently a digital marketer or a social media marketing professional, you have most likely heard someone say “well I use Facebook, I could ‘Do’ social media” or “How hard could it be, it’s just social media.” While offensive to those of us that have worked hard to become credible professional in the social media industry, these questions also have me worried for companies looking for help with their social media.

Companies understand the importance of social media, but they often need assistance developing and implementing a strategy, so they look to hire a social media manager to grow their brand on social media sites. Unfortunately, when companies post a job listing for a social media manager it seems like everyone and their mother applies, making it difficult for companies to find good and trustworthy talent. More often than not, companies end up hiring someone who does not understand or have any experience in social media marketing. This situation will typically result in more problems for the company because unqualified applicants are managing profiles and pages that are a public faces of the brand.

How do you weed out the social media flops from the experienced social media managers that can actually help you grow your business? Asking the right questions during the interview process is the easiest way to find the best talent. However, most companies are hiring a social media manager because they don’t understand how to best use social media and they don’t know which questions they should ask. The following are eleven questions that an experienced and qualified social media manager should be able to confidently answer on the spot. In addition, if you are interested and committed to making social media marketing your career, these are just a few of the questions you will want to be able to answer at length and in great detail.

7 thoughts on “11 Questions Every Social Media Manager Should Be Able to Answer”

A more laser-targeted version of #2 is asking what (or if they know) their cost-to-acquire a lead (or customer) by social channel and/or how do your conversion rates vary by social channel? And, these lead to the grand finale of what is the TLV of a customer acquired from social v other methods?

Yes, SMM is the new and very fast working way to grow the business. Because it is a platform where most of the people are always connected and that’s why most of business man mostly prefer the social media for marketing.

Great article, I agree with everything you’ve written. In my daily workflow, I use Mediatoolkit.com for media monitoring and I highly recommend it, because it is reliable, crazy fast, and with a great balance between free features and paid subscription, which is more affordable than other tools I’ve tried. 🙂