THERE'S SO MUCH MORE TO IMMORTELLE…

Did you know?

In 2004, the L'OCCITANE Group, concerned about sustainability and biodiversity as well as attached to its roots in Provence, launched the very first large-scale organic immortelle plantation programme. Until then, this flower has never been successfully domesticated. Thanks to the advice of Corsican and Provençal technicians, as well as the funding provided, 50 hectares have been planted in Corsica.