What Traffic Congestion, Car Speeds Mean For Outdoor Ads

To better estimate how many people are actually looking at outdoor ads, the Traffic Audit Bureau for Media Measurement Inc., released the first major revision to its out of home ratings system to include new data points such as traffic congestion and vehicle speed.

A Look At Out-of-Home By The Numbers

A comprehensive breakdown of out-of-home advertising, including the number of billboards, digital billboards, street furniture, ad spending and other facts media buyers and planners may be interested to learn.