Sony Ericsson today announced the launch of the T270 and T280, a stylish duo of affordably priced phones set to appeal to differing audiences. Here is more info:

"We have developed two phones that meet the needs of two distinct audiences," said Howard Lewis, Vice President and Head of Entry Level products at Sony Ericsson. "The T270 and T280 build on the appeal of iconic Sony Ericsson phones like the T610. They are good looking and tick all of the right boxes; whether it's for the business user wanting a compact work phone or the everyday user looking for a classic, stylish camera phone."

"The T270 and T280 offer classic pocket-sized style. At less than 13mm slim and built using brushed light metal with a glass finish, they offer premium design without the premium price tag. Take the T280 to the fashion mall and snap a picture of a possible new purchase or use the T270 at work to send a calendar appointment to a colleague via Bluetooth technology.

Sony Ericsson T280 ? In Touch and In Fashion

Minimum fussFast texting and a simple navigation key to switch-on the FM radio or access your contact list. Easy access to the 1.3 megapixel camera and just one click to begin writing a new text message.

Maximum exposureAs well as its good looks, the T280 lets you take and send a photo in just a few clicks. Browse through your pictures on the phone?s screen or send them via Bluetooth to a friend?s phone.

Multitask effortlessly Both the T280 andits sister-product, the T270, are compatible with Bluetooth Headsets such as the newly announced HBH-PV770. The HBH-PV770 headset sits discretely in your ear and offers remarkably clear audio, even in noisy environments, thanks to its Digital Noise Cancellation and fast Automatic Volume Adjustment features.

Your personal assistantThe T270 combines grown-up good looks with a set of features designed to meet the needs of the busy professional. Access key menu functions such as phonebook, calendar or messages with just one touch and use the built-in speakerphone to take a conference call.

Just the jobBoth of the phones announced today are designed with a clear audience in mind. For the T270 it is the business user who just wants the essentials done well. It has been purposely developed without a camera to keep things simple and is built with a metal housing and clearly laid out keypad to ensure a robust phone that is easy-to-use.