Content Marketing

Marketing has evolved over the years from strictly brand awareness to include more lead generation and sales nurturing activities. This has resulted in increased pressure to show return on investment (ROI) for marketing efforts, resulting in a push to gather highly qualified leads through inbound marketing, advertising, direct marketing and…

This year’s HubSpot Inbound conference was held at the Boston Convention and Exhibition Center September 25-28. With more than 21,000 attendees representing 104 countries from almost every industry imaginable, it was truly an event to remember. The conference featured four fun-packed days of keynotes, innovative talks, educational breakout sessions, hands-on…

In today’s business environment, buyers aren’t solely purchasing products and services based on word of mouth. In fact, more than 90 percent of B2B buyers say they conduct some form of online research before purchasing a business product. This makes search engine optimization (SEO) even more important for B2B companies…

With Search Engine Optimization (SEO), the one constant it seems, is change. Google, for example, continuously makes changes to its search algorithms in an effort to improve their accuracy for users. These changes, in turn, directly impact your company’s website and your SEO initiatives. As SEO evolves, so should your…

Social media has become an extension of an organization’s brand, and there are many aspects fintech organizations should consider as they build their online presence and brand identity. In our article, Social Media: The Basics, we offer best practices for addressing negative comments and increasing engagement. Social media is an…

The digital age has fundamentally changed the way we deliver and receive information both in B2C and B2B. Prospects are much better at filtering advertising and content that is irrelevant to them and technology has given them more control over who and what they choose to engage with. This shift…

HubSpot’s annual Inbound conference was just as lively as ever in November with jaw-dropping keynote speakers and new product enhancements that will change the way we market. HubSpot never disappoints by bringing in the big names such as Alec Baldwin, Ta-Nehisi Coates, Anna Kendrick, Serena Williams and Michael Strahan. We…

As more consumers shop, receive news and manage their finances through digital devices, publishers have adapted to suit the preferences of their readers. The result is that increasingly, publications have transitioned from print editions to become digital only or at the very least, dramatically reduced the frequency of their print…

For many companies operating in today’s business world, their company’s website now serves as their corporate storefront, so ensuring your website is optimally designed is key to a solid online business strategy. For some time, websites have served as the primary communications and delivery channel for customers and prospects, but…