Despite Their Different Colours, All Skittles Are The Same Flavour…

…That’s the theory from a Brandeis University neuropsychologist Don Katz. He said,” The Skittles people, being much smarter than most of us, recognized that it’s cheaper to make things smell and look different than it is to make them actually taste different….So Skittles have different fragrances and different colours-but they all taste exactly the same.” Katz says this works because our brains are used to processing certain sensory clues together. For example: our brains associate the colour yellow, a lemon scent and slightly acidic taste with each other. When you’re offered 2 of these three sensory cues, your brain will fill in the blanks.