Miss Social by Playboy is a monthly competition to find the newest Miss Social. Contestants compete against each other for votes from Judges and through Weekly Challenges. The Contestant with the most votes at the end of each month is crowned Miss Social and is awarded a trip to Playboy's LA studios for a Playboy photo shoot. At the end of the year, the top five Contestants from each month compete for the title of Miss Social 2012. Anyone (except Contestants) can be a judge. Judges earn votes by actively using the Miss Social site.