Seasoned copywriter with nearly 7 years of experience in health and wellness marketing. Digital or print, patient or professional, high-science or over-the-counter, launches or legaciesâ€”no matter the situation, William brings a distinctive blend of strategic thinking and creative problem-solving to deliver accurate, engaging, and persuasive communications that shape markets and build brands.

In addition to his healthcare marketing experience, William's research and writing abilities are bolstered by a strong academic background. Holding both BA and MA degrees in English, William is a former Fulbright Scholar and has written papers on topics ranging from Postcolonial Theory to Southern Gothic Literature.

No matter your business writing needs, William can deliver accurate, engaging copy under tight deadlines.

Highlights

Orders

8

Last Login

12/8/16

Samples

5

William K's White Paper Product Experience

100 Projects Completed

Actively involved in every stage of brand marketing, including message development. Wrote dozens of white papers for market research testing, internal client requests, and case studies.

Industry Projects

Health500+

Bio/Pharm500+

Summary of Industry Experience

Health

As a Copy Supervisor at a healthcare advertising agency, William developed a strong background on a wide variety of health and wellness topics. Much of his work was patient-facing, consisting of educational materials and disease awareness campaigns. As an avid athlete and amateur chef, William's personal interests reflect this interest and passion for health.

Bio/Pharm

During his tenure at a leading healthcare advertising agency, William worked with many clients in the bio-pharmaceutical industry. This includes work in disease categories as diverse as oncology, ophthalmology, neurology, cardiology, weight loss, gastrointestinal disorders, women's health, and more. He has worked on both high-profile, blockbuster brands and more obscure niche products in this space.

Product Projects

Advertisement100+

Email Copy100+

White Paper100+

Summary of Product Experience

Advertisement

Developed award-winning advertising campaigns for PRADAXA, Nplate, LOTRONEX, the LAP-BAND System, SYSTANE Eye Drops, and more. Collaborated with designers and creative directors to develop campaign concepts for new business pitches and existing clients.

Email Copy

Extensive experience writing CRM communications and Eblast campaigns for both healthcare professional and patient audiences.

White Paper

Actively involved in every stage of brand marketing, including message development. Wrote dozens of white papers for market research testing, internal client requests, and case studies.