How Vox uses Facebook Groups as a way to build community(Solution Set)
Facebook’s news feed changes to emphasize “meaningful interactions” between friends and family can be an opportunity for publishers, Joseph Lichterman writes: “Facebook’s move provides an opportunity for publishers to step back from blindly pursuing scale and massive audiences and instead develop genuine connections with their communities both on and off Facebook.” Lichterman digs into how Vox has used Facebook Groups for this purpose. Some highlights: Vox has learned that they need to be present in the group to cultivate a sense of community and build trust, and creating a plan for content early on can be a way to get conversations started.

How to communicate your strategic priorities to people outside your organization(MIT Sloan Management Review)
When it comes to communicating an organization’s strategic priorities, leaders tend to focus internally, making sure managers and employees are on the same page. And while that’s important, it’s oftentimes just as important to communicate that strategy to an organization’s external stakeholders as well. “A clear strategy can attract potential investors, employees, or external partners who buy into that direction and are willing to bet on its success,” researchers Donald Sull, Stefano Turconi, and Charles Sull explain. “When strategic priorities are linked to explicit metrics, furthermore, they have a framework for evaluating a company’s progress toward its desired destination, in a way that more abstract guidelines, like a vision or mission, cannot.”