I love emails like this (Warning: Shameless Self-Promotion)

Here is a recent email I got from Walt Maclay, an SKMurphy, Inc. client since 2008. It includes an email from one of Voler’s partners congratulating him on the February newsletter. As our partner Peter Cohan often says, “Warning: shameless self-promotion.”

Theresa:

I had a lot of people compliment the content and quality of the newsletter. Below someone took the time to say what they like about the newsletter. Congratulations on doing such a good job!

Very nice and effective email campaign piece! Thanks for sending to me. I like the ‘sandwich’ technique- article about Voler for the top, other links in the middle, and then the invitation to the Meetup for the bottom and a request for action.

Free lunch, free shuttles and gyms are incredibly nice to have, but they really do little to motivate employees. It isn’t enough to sprinkle some cash and sugar over your employees. See what does motivate engineers.