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Keyword: The Amazon Insider Podcast is the only podcast made to help Amazon merchants that delivers authoritative content exclusively from former and current Amazon employees. Keyword is the source of truth for 3rd party and 1st party Amazon sellers alike. Gain an edge on the competition and accelerate your business by learning things like “How to write Jeff Bezos” or “How to work with Seller Central” or "Tips for Amazon FBA" directly from those who know Amazon the best, the “Amazon insiders.”

Amazon Seller accounts being hacked and causing sellers to be locked out is a growing problem. The problems continue as sellers try to regain access to the account. We talk with Chris McCabe, eCommerceChris.com, about how to get access back to the account and how to prevent potential future hacks. Sponsor Payability go.payability.com/keyword…

Growing your Amazon business is based a lot on your marketing strategy. We’ve reached out to former Googler, Andrew Swearengen, with Merkato to discuss what’s changed in the Amazon marketing world and what sellers need to be focused on to improve marketing. You can find Andrew at www.gomerkato.com/keyword/…

If you’re feeling like all of your competitors are using black hat tactics to take you down, you’re not alone. Countless sellers are feeling negative impacts as more sellers resort to dirty ways to compete. Sellers following the rules are sending complaints to Amazon but rarely hear anything or see any action taken. We’re talking with Chris McC ...…

How long does it take to sell your business? Can you sell just a few of your Amazon listings? What happens to the seller feedback if you sell? These are just a few of the many questions we answered during a recent webinar with Global Wired Advisors. Listen now to the full Q&A portion to hear what else we learned about selling your business.…

You’ve been building your business and now you’re ready to sell, but who are the potential buyers? Managing partners Jason Somerville and Chris Shipferling with Global Wired Advisors join us to discuss who is buying businesses and what kind of buyers might be interested in buying your business, plus, red flags to watch out for.…

Myth #1: Your company has to be perfect before it can be sold. Then, we’re going to cover four more myths with Chris Bodnar and Chris Shipferling that business owners often deal with (sometimes struggle with) when it comes to selling their business. The managing partners at Global Wired Advisors will also be talking through ways to help potenti ...…

Managing partners Joe Hogg and Chris Shipferling talk with us about the key things to focus on to get your Amazon Business ready to sell. We’re discussing everything from what does or doesn’t need to be included on earning statements to creating future business plans for prospective buyers plus covering how to avoid land mines that can impact a ...…

We’re checking in with Chris McCabe, with eCommerceChris.com to discuss some of the bad behavior issues and black tactics some sellers have been using in 2018. What has Amazon been doing about them? We’re also covering the best ways sellers can report bad behavior without turning into tattletales.

What makes two-day shipping the gold standard to achieve and what’s available to help businesses selling on platforms besides Amazon offer two-day shipping? Former Amazonian Harish Abbott, Deliverr, gives us his insight into two-day shipping and ways you can offer it by selling on other marketplaces.…

Without a doubt, the holiday shopping season can be the most exciting and the most stressful time of the year for Amazon sellers. Managing your team and especially your customer service during this hectic time will be key to your success and sanity. Tygh Walters and Michael Melgar of SellerSmile, a customer service agency for Amazon sellers, ta ...…

Black Friday and Cyber Monday are here. Both are just days away. Holiday shopping typically starts each year in mid-October but it’s about to really pick up until the end of the year. John Naughton with 180Commerce talks with us about expectations, ways to manage Sponsored Products plus mistakes to avoid.…

Recently, we hosted a webinar with Jaguar AI to talk about their new product sourcing tool, Jaguar AI. This episode is the Q&A portion from that webinar. You can get the link to the whole webinar by emailing kate@amazoninsiderpodcast.com

Hiring and using consultants can help you grow your Amazon business but you have to know the right process to go about hiring them. Gabe Ray with Jaguar AI, has done some consulting work. He walks us through ways to vet consultants and red flags to look out for.

Amazon announced a new email policy when it comes to asking shoppers for reviews. Sellers can now only send one email per order asking for a review. The policy is very clear and concise and even addresses package inserts. Peter Kearns with 180Commerce joins us to give his reaction plus his advice for safely asking for reviews.…

In this episode, we’re talking about why Amazon sellers should use tools, what they should use tools for and a look at Jaguar AI. We’re also going to be talking about how the AI, the Artificial Intelligence in Jaguar AI was created.

There’s a lot of legal issues and problems floating around the Amazon Marketplace. Sellers often try to navigate Intellectual Property issues all on their own which can even bigger problems. Chris McCabe, eCommerceChris.com and Casey Vaughn, Vaughn Law Group, talk with us about what Intellectual Property is and how sellers should handle the mos ...…

We’re talking about ways to determine which new products to sell either by retail arbitrage or private labeling. Matson Tolman, with Jaguar AI, gives us a strategy to use to determine new products and avoid sourcing mistakes.

Amazon has made it possible for business customers to pay for products by invoice instead of paying immediately. This impacts all sellers. Any product listed on Amazon is available for business customers. This impacts disbursements sellers will get from Amazon. We talk with Noel Hillman at Kabbage about what protections are in place, what selle ...…

Some sellers are having incredibly frustrating situations become even worse because the consultants or people they hired to help, aren’t helping and actually making situations worse. We talk with Chris McCabe of eCommerceChris to give sellers ideas of the right questions and proper ways to vet someone before hiring them.…

If you’re a brand owner selling on Amazon, there’s a feature that you definitely need to be using, Storefronts. Amazon Storefronts allow third-party sellers to create their own landing page with images and videos to showcase the details and stories about the products and brand. Rachel Greer with Cascadia shares with us some examples of good sto ...…

What’s your goal? What’s your dream? Why are you selling on Amazon? In this episode, we’re giving you ideas and tools to help you achieve the end game you’re looking forward. Tyler Jefcoat, with Seller Accountant, gives his own perspective as someone who has built and sold a company.

Building an Amazon business is a great way to create your own job, to become your own boss and watch nothing become something. While building, you have to determine your final goal: will you sell or continue to grow and scale? Amazon Seller Sophie Howard builds from the beginning to sell and shares her best advice to help other sellers do the same.…

The number of sales matter. It’s important that you’re having strong sales and improving year over year, but it’s not as important as profitability. Profitability tells you how strong and viable your business is. In this episode, Seller Accountant founder, Tyler Jefcoat, talks us through what profitability is, how you determine your own profita ...…

Establishing and using licensing deals can help expand your customer reach. In this episode, we’re talking with former Amazonians Rachel Greer and Emily Murray about ways sellers can create licensing deals, what needs to happen to set them up plus the impact they can have on business.

There are lots of easy mistakes and information sellers can miss when it comes to eCommerce accounting. Tyler Jefcoat, founder of Seller Accountant, shares with us some ways sellers can avoid those mistakes and improve their own accounting processes.

Prime Day 2018 featured glitches with Amazon web pages, but it also brought in massive sales and Prime membership sign ups. Peter Kearns, vice president with 180Commerce advises how sellers can analyze their Prime Day results and use those insights heading into Q4.

A great way to increase the reach of your brand is to bring in Social Media Influencers and enlist them to promote your brand. Former Amazonian, Emily Murray with Cascadia, tells us how sellers can find the best influencers for their brands, how to reach out to them and best use them to increase your reach.…

Prime Day 2018 is a week away. Last minute changes and listing optimizations are being finalized but you’ve got to make sure your Sponsored Products strategy is going to bring lots of traffic to your listing. Former Amazonian Mike Ziegler with Marketplace Clicks, shares a strategy to help get the most traffic to your listing and a couple mistak ...…

Listing hijackers are getting really sophisticated and they’re creating problems every day for sellers on the Amazon Marketplace. One of the worst problems is sellers getting locked out of their listings, even locked out of Brand Registered listings. Former Amazonian Chris McCabe with eCommerceChris.com joins us to give us three steps sellers c ...…

Amazon Prime Day 2018 is just around the corner. For a little bit more than 24 hours, Amazon hosts a massive sale with Black-Friday-type deals. The deals bring millions of shoppers to Amazon searching for those deals and looking at other listings too. The massive amount of people on the site means that every seller, every listing, every ad need ...…

There’s been a sharp rise in the amount of action Amazon’s investigative teams have been doing in recent weeks. Former Amazonian Chris McCabe tells us, there’s more review abuse that’s happening and being investigated. In some cases, positive reviews that are legitimate are being deleted. So with all the abuse and different interpretations of t ...…

The Supreme Court has issued their ruling in South Dakota v. Wayfair overturning a 1992 ruling that said states can only require sales tax in states that the store has a physical presence. This new ruling says states can require online marketplaces like Amazon to collect and pay sales tax. This new ruling means that states can now more aggressi ...…

Amazon has made it possible for some sellers to enter the beta test for Sponsored Products Ad Retargeting. This program extends Sponsored Product Ads off of Amazon on other websites in the World Wide Web. We talk with former Amazonian Mike Ziegler who has been testing the extended network for a couple months. He gives his insight on how it work ...…

Counterfeiters continue to cause problems and wreak havoc on the Amazon marketplace, all with an intent to steal sales away from you. Former Amazonian, Chris McCabe from eCommerceChris, talks with us about some counterfeiter tactics to look out for.

Product injuries can happen. Sometimes electronics malfunction, other times it could be a pinched finger. It’s important to know how to investigate claims and what action needs to be taken. Rachel Greer with Cascadia, breaks down the process sellers need to follow if they do receive an injury complaint.…

Apparel items are some of the most competitive products on the Amazon Marketplace. The competition shouldn’t scare away apparel sellers. It’s still possible to launch and successfully compete in the category. Former Amazonian Rachel Greer with Cascadia gives us strategies she uses with her own clients to help them gain market share.…

Recently, Tygh and Michael, founders of SellerSmile, joined us for a webinar where they broke down ways sellers can create a strong customer service campaign, including introducing us to the 3 T’s for customer service success. If you’ve had negative customer feedback, bad review issues or just need help with customer service, you need to listen ...…

You want your business to always be growing. Growing in sales, products and marketplaces. You also need to make sure it’s growing off-Amazon too. Former Amazonian, Chris McCabe from eCommerceChris, talks with us about the importance of growing on social media and ways to do it.

If someone purchases your product, you want to thank them for the purchase and you want to hear the feedback. However, if it was purchased from Amazon, then technically they’re not your direct customer, they’re Amazon's. That’s why you have to make sure every single policy is followed to make sure Amazon and the customers are happy. SellerSmile ...…

Pictures are worth a thousand words but a bad picture can cost you thousands. Good product photos will capture shoppers’ attention, help them fully understand the product and decrease returns. In this episode, we’re talking with Rachel Greer and David Johnson from Cascadia about ways to create eye-catching photos that showcase your products and ...…

The whole goal and focus for the month of April has been on customer service. We’re hoping that at the end of the month sellers can create a solid customer service strategy to improve your Amazon business. The founders of SellerSmile are joining us again to discuss reasons why sellers should consider outsourcing customer service. We’ll cover wh ...…

We’re going to be talking about some updates to State Sales Tax collections and looking ahead to some future possibilities that could possibly resolve the situation. We’re also talking about what you need to be doing if you get an audit from a state with Chris McCabe from eCommerceChris. There’s also a new group, the Online Merchant Guild, that ...…

We’re going through a comprehensive list of tools and software products that sellers can use to improve their customer service and overall Amazon business. SellerSmile founders have compiled this list from some of their favorite tools that they use to help their customers. There are no affiliate partnerships with SellerSmile and these companies ...…

Product complaints are going to happen. There’s no way around it, not everyone will like your product. Customers might say they don’t like the color, they don’t understand how to use it or it doesn’t fit right. Whatever the complaint may be, you need to have a strategy to handle it. We’re going to cover several strategies for different situatio ...…

Customer service is one of the first things customers will notice about your company. Amazon expects sellers to create a strong customer service strategy to match Amazon’s own goal of being customer focused. The founders of SellerSmile, Tygh Walters and Michael Melgar, will be joining us in this episode to discuss why a strong customer service ...…

Issues can be prevented when it comes to problems with Amazon. If a problem does arise, sellers can avoid further conflicts by knowing the best ways to communicate with Amazon. We’re going to dive into some techniques to avoid problems and handle them easily to avoid escalations with Chris McCabe from eCommerceChris.…

Brands selling on Amazon agree to Amazon’s terms of services which include a manufacturer agreement. It’s not a big deal, except if the brand starts whole selling products to other companies, think places like Target or Walmart, then it becomes a big deal. It can also greatly threaten the seller’s account. Peter Kearns with 180Commerce helps us ...…