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What makes us qualifed to do this? SeatGeek has historical ticket data and the technology to track secondary market price movements for sports and concerts, resulting in a comprehensive picture of fan demand for all major events.

We determined that tickets prices for the Eastern Conference Finals are about 43% of the expected Cavs home game ticket prices in the same round. Building upon this analysis many major publications picked up this story and below we have presented a roundup of articles featuring the details of this ‘LeBron James Effect’: