NHL Team Valuations

#17 Ottawa Senators

The Ottawa Senators
are owned by Eugene Melnyk,
who bought them in
2003
for $92 mil.

Wins-to-player cost ratio8 71Coach Cory Clouston

Metro area population: 1,131,000Local revenue per fan:9 $70

Valuation Breakdown

The skinny
After 11 straight years in the playoffs, the Ottawa Senators failed to qualify last year finishing a disappointing 11th in the Eastern Conference. No playoffs, a $3 million higher payroll and a falling Canadian dollar (since rebounded) caused the Sens to lose money last season for the first time since the NHL resumed in 2005 after the lockout. Owner Eugene Melnyk found himself this summer in the crosshairs of Jim Balsillie's toxic takeover attempt of the Phoenix Coyotes when Balsillie cited Melnyk in court filings questioning the character of current owners. Melnyk had paid fines to the Ontario Securities Commission in 2007 regarding trading violations of the stock of the drugmaker he founded, Biovail.

Sport: Portion of franchise's value attributable to revenue shared among all teams.
Market: Portion of franchise's value attributable to its city and market size.
Stadium: Portion of franchise's value attributable to its stadium.
Brand Management: Portion of franchise's value attributable to the management of its brand.
Revenues and operating income are for 2008-09 season and are net of revenue sharing.
NA: Not applicable.
Team Logos Courtesy NHL.Phillip MacCallum/Getty Images; Andre Ringuette/NHLI via Getty Images

1Value of team based on current arena deal (unless new arena is pending) without deduction for debt (other than arena debt).
2Current team value compared with latest transaction price.
3Includes arena debt.
4Net of arena revenues used for debt payments.
5Earnings before interest, taxes, depreciation and amortization.
6Includes benefits and bonuses.
7Includes club seats.
8Compares the number of wins per player payroll relative to the rest of the NHL. Postseason wins count twice as much as regular season wins. A score of 120 means that the team achieved 20% more victories per dollar of payroll compared with the league average.
9Stadium and local media revenue generated per person in the metro area.