Google Announces Change in Mobile Search Ranking

Google announced on Wednesday a change that will be implemented this July about mobile search rankings of websites.

The Internet search giant said it would use page speed as a factor in determining who lands at the top tier of mobile searches.

People Care About Page Speed

In a blog post, Zhiheng Wang and Doantam Phan of Google said: “People want to be able to find answers to their questions as fast as possible,” as they cited studies showing that “people really care about the speed of a page.”

TechCrunch said Google had been prioritizing page speed for some time, recalling that in February 2016, the company began to highlight Accelerated Mobile Page (AMP) sites (pages using its AMP technology for mobile rendering) in search results, and then in April 2016 gave AMP pages more prominence in Google News.

What’s Next?

Google will be making page speed as a factor in mobile search rankings of websites starting this July.