NEW YORK >> Digital First Media Tuesday announced the appointment of Tom Wiley as executive vice president sales and Kirk MacDonald as executive vice president sales development and president of AdTaxi. Both appointments are effective immediately.

“Kirk and Tom are proven digital sales leaders who understand the rapidly changing landscape and the need to constantly find new ways to serve advertisers,” said John Paton, chief executive officer of Digital Fist Media. “The expansion of our AdTaxi business and the ongoing digital transformation of our sales business make these appointments key to our future growth.”

Wiley will be responsible for all Digital First Media sales on all platforms — digital, mobile, social and print. He will oversee the company’s national sales operation led by Diane Newman and the local sales operation led by Jeannie Parent.

“Digital First Media has a tremendous strategic advantage because of the company’s expansive reach and highly engaged local audience. We provide the scale of a national network and do so because we live and work in the communities we serve,” said Wiley. “We are able to provide cost-effective solutions for smaller, local advertisers and it allows us to provide hyper-local solutions for larger regional and national businesses.”

Wiley has served as an executive vice president of Digital First Media and was responsible for the company’s East Coast operations. He also served as publisher of the company’s Connecticut group including the New Haven Register, The Register Citizen, The Middletown Press, Connecticut Magazine and a number of affiliated weekly newspapers.

As president of AdTaxi, Digital First Media’s multi-platform publisher trading desk, MacDonald will continue to build AdTaxi’s brand through sales, strategic partnerships and the expansion of the AdTaxi Alliance Network, which includes media partners in four countries.

“Digital First Media and AdTaxi continue to provide new marketing solutions for advertisers and I am excited to be working with our team to uncover new opportunities for our company and our partners,” said MacDonald.

In his role as EVP sales development, MacDonald will continue to leverage the company’s partnerships.

Digital First Media is headquartered in New York City and jointly manages MediaNews Group and 21st Century Media. Digital First Media reaches 67 million Americans each month through more than 800 multi-platform products across 18 states.