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Thursday, February 08, 2007

AS ITS DIGITAL STRATEGY CONTINUES to evolve, Hearst Magazines Wednesday said it is making a big push in mobile, adding several new phone-friendly sites accessible through Verizon Wireless and other carriers.

New mobile sites for Seventeen, Cosmo Girl, and Cosmopolitan are now available in the magazines section of Verizon Wireless' Mobile Web 2.0 service. Sites for Esquire, Good Housekeeping, House Beautiful, Popular Mechanics, and Redbook are on the way, along with additional carrier deals.

As early as 2003, Hearst was exploring mobile sites accessible only to subscribers paying between $1.99 and $2.49 monthly for tidbits from Seventeen and Cosmopolitan, among other titles.