Details about the fizzy, pink milk drink remain vague. All that is currently known is that it will be some combination of fruit, milk, and bubbles, and will be fat free.

Arla plans to release the beverage first in the UK, United Arab Emirates, and Singapore, with plans to eventually bring their carbonated milk drinks to people around the globe.

Jake Popescu

While there's no telling how Arla's new drink can taste, one can only imagine it's sort of like a fruity ice cream float... minus the richness of ice cream. Only time will tell if millennials and parents find it tasty enough to replace matcha as their drink on the side of their avocado toasts.