Fire Up Your Lanyards: 6 Upcoming Marketing Conferences to Check Out

Get your lanyards out and order more business cards! The doldrums of summer will soon set upon the conference season. With that in mind, we pulled together a quick assortment of great conferences to attend in the near future. There’s something for everyone, from video marketing to user experience. Pack the SPF and seize the opportunity to take your professional development on the road.

What: This is the largest digital gathering in the Southeast for internet execs, online marketers, entrepreneurs, and digital strategists.

Why: This is one of those “bang for your buck” conferences. Apple co-founder Steve Wozniak is only one of the 100 featured speakers from companies such as Google, Yahoo!, the Huffington Post, HP, Nasdaq, and YouTube. Digital strategists, UX designers, and mobile marketers will all get value from this two-day event.

What: An intimate (as conferences go) gathering of video marketing pros and people who want to be pros.

Why: Keep hearing that video marketing is the wave of the digital future? So do we. The hangup is creating and promoting videos of respectable quality at a reasonable cost. Figure how to overcome this hurdle on Day 1 with presentations from some of the best and brightest in the world of video marketing. Day 2 gets you into the Wistia offices to learn how their experts write a script and set up shots. Plus you can explore Camberville while you’re there!

Cash Monies: $500 (Only 200 available!). Register away!

Can’t make it? Wistia devotes a section of their site to a pretty awesome Learning Center. Check out some informative videos, read a blog post, or ask the community a question. All it takes is setting up a free account!

Integrated Marketing Week

What: The modern marketer has to seamlessly weave together many customer touch points: web, social, mobile, broadcast, email, in-store, outdoor and beyond. That can be tricky. This event is all about discovering better ways to smarter integrated marketing strategies. With four agenda tracks and impressive keynote speakers, such as Gilt Groupe founder Alexis Maybank, there’s a ton of learning to be had.

Why: Network and learn from 1,499 other senior marketers from B2B and B2C companies of all shapes and sizes. Get answers to all your integration and channel questions, from SEO to CRM, at one event.

What: Both the workshops on Day 1 and the general summit focus on helping attendees change their business for the better with UX-driven innovation.

Why: Do you touch some aspect of your customer’s brand experience? Got “UX,” “UI,” or “Product” in your title? Then this conference is for you. The agenda covers everything from best practices in usability testing to managing a more productive UX team. Speakers hail from tech giant Google and educational publisher Pearson, just to name a few. You’ll walk away from the Summit with lots of new ideas and better tactics for implementing them.

Cash Monies: The general summit is $1295 ($1095 for government and non-profits) until early bird pricing ends May 9. Each workshop is $395. You can buy à la carte or bundle the general summit with workshops. Register here.

What: Three days of high-energy discussions on SEO, social media, community building, content marketing, brand development, CRO, the mobile landscape, and analytics. 35+ speakers bring a huge range of experience. They’ll share their advice on everything from building customer loyalty to making data-driven marketing decisions.

Why: Moz isn’t into stuffiness. If you’re tired of conference networking sessions, then you’ll love how MozCon places more emphasis on making new friends than “networking.” This is the perfect event for the fun-loving digital marketer who wants to be the next SEO and inbound marketing guru (and enjoys hugs from the Moz robot, Roger).

What: Co-hosted by the American Marketing Association, the conference theme is, “Bridging Asia and the World – Globalization of Marketing & Management Theory and Practice.” There’s an academic focus to this event, which will expose attendees to the leading marketing researchers across the globe.

Why: First of all, it’s a pretty good reason to take a trip to Singapore. Secondly, there are few international marketing conferences that get down to the nitty-gritty academic reasoning behind the latest-and-greatest strategies. For marketers with an international focus, this is the perfect opportunity to interact with a global group of peers.

Can’t make it? The conference is on Facebook. We’re hoping they add a Twitter handle before the event, regardless of the 12-hour time difference.

Lanyards Activated!

Found your can’t-miss conference from this list? Great, tell us! We hope you remember to apply sunblock while networking at the pool and return to your office smarter, tanner, and ready to share your new knowledge. Bon voyage!

Claire writes about strategy, insight, and advice to help inspire smart and savvy marketers. She completed her MBA at UMass-Amherst and has been a team memberat City Sports, MIT, and an organic farm in Maine. A former student-athlete at the University of Wisconsin, Claire now runs marathons, for fun! On her bucket list is climbing Mt. Kilimanjaro, dining at Per Se, and running the beautiful trails in New Zealand.

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