Bill Hartzer on Search, Marketing, Tech, and Domains.

Conductor Searchlight Search Engine Optimization System Launched

June 15, 2010 By Bill Hartzer

Conductor, a SEO (Search Engine Optimization) technology company, has launched Conductor Searchlight, a full-featured search engine optimization (SEO) operating system. Conductor spent many months of testing the product with 30 customers and has finally made it available to everyone.

Having data on SEO performance at your fingertips is one giant step in the right direction. However, to win the visibility race against your competitors, you need the best strategies for using your data, a distinct vision of where to go from here and what actions you need to take to get you there.

Since when did being an SEO Expert mean that you had to be an Excel Jockey? Conductor Searchlight enables your team to be strategic thinkers and SEO strategists, and leaves ranking reports, monitoring competitors, and auditing your pages for technical issues to the power of automation.

Conductor Searchlight provides you with scores of transparent, scientific data allowing you to determine definitively whether your SEO efforts are working, giving you the control you need.

Siemens Industry, Inc. uses Searchlight to analyze large amounts of data, providing their search engine marketers with the ability to identify challenges in their search engine marketing strategy. This, in effect, helps them improve the Siemens’ search rankings across hundreds or thousands of keyword phrases.

Conductor Searchlight’s features include:

– Easy-to-use dashboard for instant visibility into a brand’s SEO status as well as its competitors – Searchlight constantly crawls the web for metrics surrounding customers’ competitive landscapes

– “SIPE Scores” that continuously measure the success of a brand’s SEO over time, including real-time updates when scores go up or down

– Scientific analysis around hundreds of data points explaining the causes and effects of a brand’s success in SEO

– Prioritization of next steps – recommendations and instructions on how to make the quickest impact

– Unlimited number of users per account – beneficial for enterprise-level SEO departments as well as individual SEO managers.

Founded in 2005, Conductor is one of New York City’s fastest growing technology companies, growing from 20 employees to 70 in only two years. The company has received a number of awards and accolades, including: Crain’s Best Places to Work NYC 2009; AlwaysOn OnMedia 100 Winner; Category winner of the Global250; Ernst and Young’s Entrepreneur of the Year Finalist and American Business Award Finalist.

For more information on Conductor Searchlight or to sign up to receive a demo, visit www.conductor.com/searchlight.