Day 1 – Why you should be using Social Media NOW!

Day 1 – Why you should be using Social Media NOW!

Hey, here’s your day 1 session with some background information on the explosion of social media, and why you should be using it now!

The questions many of my clients are asking (you will probably be asking too) are: “How can social media work for ME,” “What role does social media play in my business?” or more importantly, “How can I generate ROI?”
Now, these are 3 very obvious but important questions that we all must ask before investing time, money and resources into this exciting new form of communication.

Let me throw some numbers at you to show the ever-increasing activity on the major social networks. Take a look at this website for more information about the importance of social media.

Facebook:
• There are currently over 750 millions users on Facebook (according to Facebook stats https://www.facebook.com/press/info.php?statistics)
• 48% of 18-34 year olds check Facebook when they wake up
• There are 400 million monthly users that access Facebook through their mobile
• Average user is connected to 80 community pages, groups and events
• Average user has 130 friends on the site
• Average user sends 8 friend requests per month
• Average user spends an average 15 hours and 33 minutes on Facebook per month
• Average user visits the site 40 times per month
• Average user spends an 23 minutes (23:20 to be precise) on each visit
• Average user is connected to 80 community pages, groups and events
• 200 million people access Facebook via a mobile device each day
• Users that access Facebook on mobile devices are twice as active on Facebook compared to non-mobile users
• Facebook generates a staggering 770 billion page views per month

Twitter:

The reason why many businesses are now using social media as a form of communication, PR, advertising, lead generation and marketing is because the networks help break down formal barriers that really let your customers true voice ring out.

I am not saying social media is for every single industry out there, but we’ve seen many businesses miss a great opportunity to improve the channel of communication with your customers.
Social media is constantly evolving and growing, non-participation can cause you to fall behind your competitors and lose touch with many customers. It’s not a game of catch-up; you need to put in the time, effort and resources (money) to make your campaign a success.

Over the next 7 sessions I will be giving you expert advice, success stories, and tips on how to develop your ROI, this is something you NEED to read.