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Exclusive: SEE Gwen Stefani's L'Oréal Paris ad here!

by Lucy Hutchings 11:10 | 06 Apr 2011

We've bagged an exclusive first look at Gwen Stefani's new L'Oréal campaign, and as to be expected, it's a match made in beauty heaven!

The stylista, who's famed for her signature platinum locks, strikes a pose for the new Preference Hair Colour collection, showing off her enviably shining tresses and uttering the now iconic 'cause we're worth it' mantra.

On the announcement that Gwen was joining L'Oréal's A-list line-up, the pop starlet commented: 'I can’t believe I get to be one of the L’Oréal Paris girls. I love playing dress up, on stage or shooting videos, it’s always been one of my favorite parts of being in a band.'

Take a sneak peek at the ad below and let us know what you think about Gwen's beautiful new gig in the comments box.