If your readers are not on the edge of their seat, wanting to find out what happens next, there is no chance they will turn to page eleven. My Screenwriting Credits on IMDB

You′ve only 10 pages to:
• Establish the tone/genre
• Introduce your main character: interesting, flawed, and if not likable at least empathetic...someone we can root for
• Clarify the story world and the status quo
• Indicate the theme or message
• Set up the dramatic situation - what the story is going to be about
• Capture the reader's interest