In an article published by Crain's Cleveland Business on February 18, 2017 and titled, "Protect your creative assets - here and abroad," D. Peter Hochberg maintained that, unless a company's creative assets are protected with registered trademarks, it could be ripped off by it competitors or it may lose its marketing edge. [More]

If your business has a trademark but hasn't registered it, one of your most valuable assets could be at risk. A key challenge is that many businesses that use trademarks are not even aware that they can and should be registered. [More]