There are countless businesses and brands out there that are all trying to target their advertising efforts at one demographic in particular; shoppers. However, a large chunk of shopping today does not take place in the stores and boutiques, but rather on the Internet and from mobile devices. People have become well accustomed to the practice of handheld shopping, and mobile shopping is becoming increasingly available.

The idea of most affiliate program marketers targeting shoppers is that the best people to aim their efforts at are women, because traditionally and statistically, they have been the ones most interested in shopping. Well, in the case of mobile shopping, there is a new info graphic that proves that the age-old traditions of shopping trends are taking a slight turn. Continue reading →