CLEVELAND - The National Association of Collegiate Marketing Administrators (NACMA) has announced its two-member 2010 Hall of Fame class of Collegiate Licensing Company Founder Bill Battle and former University of Notre Dame Media Relations Director Roger Valdiserri. Each recipient will be honored Wednesday, June 23 at the Learfield Sports Directors’ Cup Luncheon, held in conjunction with the 45th Annual NACDA Convention at the Marriott Hotel in Anaheim, Calif. As a member of The University of Alabama football team that gave Coach Bear Bryant his first National Championship in 1961, and having served as Head Football Coach at the University of Tennessee, Bill Battle had the foundation and knowledge of college sports necessary to create The Collegiate Licensing Company (CLC) - the nation’s oldest and largest agency dedicated to providing domestic and international licensing services to the collegiate market.

Founded in 1981, CLC currently representing more than 200 colleges, universities, bowls and conferences, as well as the NCAA and the Heisman Trophy, and has paid its partner institutions more than $1 billion in royalties since its inception. Battle served as president and CEO of CLC until 2002, when he turned the day-to-day operations over to his son, Pat. In 2007, CLC was acquired by IMG, the world’s premier sports and entertainment marketing company. CLC remains a separate business unit within IMG, reporting to Pat Battle who heads up IMG College. Bill still remains active in CLC and its related businesses.

For his unparalleled work in the licensing profession, Battle was chosen as the inaugural inductee into the National Collegiate Licensing Association Hall of Fame in 2000 and was inducted into the International Licensing Industry Merchandisers’ Association (LIMA) Hall of Fame in 2008. Battle also received the National Football Foundation’s “Outstanding Contributions to Amateur Football” award in 2008 and was recently named to the board of the National Football Foundation & College Hall of Fame.

Long-time University of Notre Dame Sports Information Director Roger Valdiserri spent his 30 years at Notre Dame changing and advancing the profession of media relations at the collegiate level.

Valdiserri, a 1954 graduate of Notre Dame, graduated well ahead of his time in terms of the way he dealt with the media. Dealing with the media on a daily basis, Valdiserri knew the importance of its job in the branding and promoting of the Notre Dame football program, especially in a day when newspapers were the main source of information on the Irish. His carefully crafted way of going about procuring the coaches’ and student-athletes’ valuable time for the media members while not distracting them from the task at hand was respected and appreciated by his colleagues and peers. In one instance, to reduce the time that former Notre Dame Football Coach Ara Parseghian had to spend with the media, Valdiserri had Parseghian record his answers to the media’s questions so he could spend the majority of his time preparing his team.

For his efforts and foresight within the realm of his profession, Valdiserri was inducted into the College Sports Information Directors of America (CoSIDA) Hall of Fame, and was named one of the 100 most influential people in college football.

About NACMA: NACMA is comprised of nearly 1200 members from more than 325 universities and is the first organization of its kind to provide educational and networking opportunities; enhancement of acceptable operating standards and ethics; and establishment of the overall prestige and understanding of the profession of athletics marketing administrators. For more information about NACMA, please visit www.nacma.com. NACMA is administered by the National Association of Collegiate Directors of Athletics (NACDA), which is in its 45th year. For more information on NACDA and the 11 professional associations that fall under its umbrella, please visit www.nacda.com.