tricks of the trade

Today’s performance is going to be live-streamed. It’s a special Cyber Monday magic show on the set of Walmart LIVE! If you tune in, you’ll see magic throughout the day (9am-2pm ET) at walmart.com/live.

My wife jokes that Cyber Monday has long been one of her favorite holidays, so she's thrilled to be able to celebrate the day so...officially!

In honor of Cyber Monday and the commencement of The Great American Shopping Season, I wanted to take a magician’s look at how consumer perceptions get crafted and our behaviors influenced.

79% of people want the human touch to remain a part of customer service because every business transaction is also a personal transaction. You’re in business because someone chooses to do business with you.

If you’re looking to really surprise and delight customers, sometimes you have to do things that are difficult to scale. That effort you put into making a personal touch will pay off in the long-term.

In Conclusion

As consumers, it’s important to keep these perceptual tricks of the trade in the back of our minds when we shop. As business owners, operators or managers, it is equally important to know when to use them and when to avoid them.

So whether you call them your clients, customers, patients or guests, consider why people choose to do business with you. What and who shapes their decisions? And consider what you can do to make their transaction with your business more personable and genuine.