Site traffic, sales still key in Web measurement

Published on April 17, 2003.

Chicago--While more sophisticated ROI metrics are available to companies that sell their products online, site activity/traffic and sales are still the primary data measured by 84% of sites recently surveyed by E-tailing Group Inc. Fourteen percent of respondents could not pinpoint conversion rates and 43% could not provide shopping cart abandonment numbers, according to the results of the study released Thursday.