Optibet Offering Greentube Novomatic Games With New Deal

The way the online casino industry works right now, especially in Europe, is that each country has its own regulatory body that software providers and operators need to be licensed with if they want to offer their services and games to players from that area. Optibet is the first online casino to be licensed in Latvia after this country only fairly recently regulated the industry, and they have announced a key deal that will have them offering titles from Novomatic's Greentube division.

High-Quality Slot Titles

The main thing to know about this deal is that it will give Optibet's players access to some extremely high-quality online slots, including games from Greentube like Sizzling Hot and Book of Ra. They are already known in Latvia for how they have been available in interactive street terminals, so it makes complete sense for them to include these titles. This will give this casino a solid advantage over any competition that springs up, which will be on top of the edge they get from being the first to be licensed.

Multi-Channel Approach

A key thing to understand about how this is going to work out for them is to understand that Novomatic's Greentube division has titles that are available across several different channels. This includes land-based video terminals. Along these lines, players will already be familiar with some of their games, which makes them the perfect group for Optibet to work with since players are predisposed to their high-quality slot options. This is a very strong strategic move by all parties involved, and we anticipate that it will pay off in a major way.

The Future of Latvia Online Casinos

This site is definitely on the top of the pile right now, and a lot of that has to do with the metaphorical pile not being that stacked with competition this early in the game. We'll have to see what the landscape looks like once more companies get licensed, but for the time being, there's a clear number one for licensed Latvian online casinos. Overall, we're very interested to see how the industry unfolds here.

Sources

Related News

Industry giant Novomatic has acquired Italian online platform and game developer Capecod, who have announced the acquisition also resulted in a brand name change to Capecod Gaming, according to reports from the "100% Made in Italy" company.

Content distribution deals are a key part of the current state of the online casino industry. What used to be a wide-open market has become a segmented one thanks to each individual country having their own regulatory body in Europe and other parts of the world, and business strategy has changed to be more about improving market share in individual countries instead of the world as a whole.

Novomatic is a company known for having a lot of interests in different parts of the online casino industry. Recently, they've advanced these interests by forming the company StakeLogic, which will be a subsidiary that focuses on making a special type of game: 3D slots using HTML5. This is a really fun development that they've first announced at the 2016 edition of the International Casino Expo, and it's good news for players who could see some really great titles come out of this.