Identifying and Nurturing Prospects in the Digital Age

It's hard to believe that there was a time when products were sold
exclusively by salespeople. In today’s digital age, many healthcare
consumers and providers make purchasing decisions after they compare
products, functionality, and reviews online. Therefore, social selling
has gained the attention of sales professionals and companies that are
seeking to succeed in the new norm of a buyer's journey.
Join this AMS webinar with Jan Beery, President of KBK Communications,
and Rebecca Gecan, Director of Account Management, to learn:

What is social selling

How to find relevant content using Google Alerts

How to create auto responses to nurture prospects

How to streamline your social selling process by posting efficiently

How to identify a sales qualified lead (SQL) versus a marketing qualified lead (MQL)

Presenters

Jan Beery, MA
President
KBK Communications

Jan Beery has an extensive background in the healthcare industry
spanning more than 25 years. She began her career in healthcare working
in Acute Care, then moved into outside sales building a successful
career for 16 years as an independent rep with a team in the midwest.
Transitioning into the corporate side of the industry with an
international company, Jan built her knowledge in manufacturing and
distribution, product development and private label implementations
opening new markets in veterinary and industrial med, and building
national sales teams. Now as President and founder of KBK
Communications, Jan and her team focus on media marketing, developing
online strategic “smarketing” programs specifically focused in the
healthcare space. Jan's unique approach to marketing and sales provides
training and strategies to build brand equity, content-rich education
and quantifiable outcomes.

Rebecca Gecan
Director of Account Management
KBK Communications

Rebecca Gecan is the Account Manager for KBK Communications, a
digital marketing agency that helps healthcare manufacturers,
distributors and service providers attract, convert, close and delight
customers by becoming their trusted resource. Through her role as
account manager, Rebecca is responsible for working with customers to
develop inbound marketing strategies involving SEO, content and
educational resources, social tactics, branding and messaging delivered
through a variety of media, to drive web traffic and capture sales
qualified leads. Previous to her role with KBK Communications, Rebecca
was Marketing Communication Manager for Bovie Medical Corporation, a
manufacturer of electrosurgical equipment. Rebecca was responsible for
marketing initiatives related to distribution and alternate site. At
Bovie, Rebecca was the recipient of the Bovie’s BEST award, recognizing
her as a key contributor to the company’s mission and vision.