Trent Bridge

Nottinghamshire Scoop Third Successive 'Best Community Scheme' Award

Featured News | 19th October 2012

Nottinghamshire County Cricket Club have landed the Best Community Scheme prize for the third successive year at the ECB Business Of Cricket Awards.

Nottinghamshire also won the Best Sponsorship Activation award in recognition of the strength of their partnership with PKF with four further nominations for Best Friends Life t20 Marketing Campaign, Best CB40 Marketing Campaign, Best Promotion of an International Fixture and Digital Innovation.

The community award recognised the Club's efforts to establish disability hub clubs and to provide specialist coaching for disability groups including those with visual impairments.

"The continued success of our Community and Development department was a key strand of our successful bid to secure Ashes Tests in 2013 and 2015 and we are wholly committed to furthering the reach of our programmes," said Nottinghamshire Chief Executive Lisa Pursehouse.

"Tracey Francis and her team deserve enormous credit for the quality of the work that they continue to deliver and we are delighted that their success has been recognised by the ECB for a third successive year."

Previous awards praised the Club's groundbreaking Positive Futures scheme delivered in partnership with Rushcliffe Borough Council in Cotgrave and the world record set in 2010 for the biggest cricket tournament ever staged with more than 2000 school pupils playing simultaneously at Nottingham Race Course.

A second Positive Futures Scheme is set to launch in Hawtonville with the backing of Nottinghamshire County Council.

Nottinghamshire's success in the Best Sponsorship Activation Category recognised the mutual benefits drawn by the Club and PKF after partnership working saw Chris Read lead a Christmas mission with teammates at The Queen's Medical Centre, six apprentices appointed to support community scheme delivery and a Player of the Month Award in recognition of outstanding on-field performances.