Gear Cartel is different than any other online store in the winter market. While there are many independent manufacturers of skis, snowboards, clothing, and artwork, the market is highly fragmented. Gear Cartel provides a single location to showcase these smaller brands for simple browsing.

At Gear Cartel, ski and snowboard enthusiasts who are looking for products that aren’t available in the mainstream stores can search the website and compare unique products from different manufacturers. They also have the option of special ordering custom products, to find exactly what they want.

“Our idea to focus on the independent market is something new to the snow sports e-commerce industry. Our goal is to shine a spotlight on the up-and-coming brands that deserve the attention,” Dan Parker, CEO and co-founder of Gear Cartel, said.

Gear Cartel has handpicked over 50 brands based on their unique style, technology, and sustainability. Ramp Sports handcrafts their skis and snowboards in Park City, UT using sustainably grown bamboo cores. Another brand hosted on Gear Cartel’s website, Fat-ypus skis offers some of the most progressive and exciting technology on the market today.

Ski and snowboard manufacturers aren’t the only ones that can be found on http://www.gearcartel.com. They also support artists in the industry, like photographer Adam Barker and painter Chris Miles. If there is something that cannot be found on the mainstream market or at their local ski and board shop, they will be able to find it with Gear Cartel.

“It was really easy to get behind this project. I am constantly looking for ways to support unique independent brands. This website makes it easy to back smaller operations without compromising on quality or selection,” Jared Gallaro, VP and co-founder, said.