Advanced SEO

On July 3rd, Peachy.co.uk was penalized by the payday loan update, which resulted in a 81% loss in organic traffic. This blog explains how, within three weeks, we were able to lift the penalty and recover organic traffic.

Filing a reconsideration request is so much more than writing a good letter. A good reconsideration request will have HUNDREDS Of hours of work behind it. In this article, I will detail exactly how to go through the process to create the perfect reconsideration request to get your website OUT of the penalty box.

Your web designer/developer isn’t necessarily going to remind you to put your remarketing tag on your new site, or update your destination URLs in your email marketing campaigns. Sometimes you only find out about these things weeks later, when you stumble across something broken, or when one of your customers alerts you to a problem. We’ve worked with many clients going through redesigns and have made this checklist as a resource to help you make sure your online marketing survives your site redesign.

Online marketers are anxious to see how the recently announced Google Penguin 2.0 update will impact their website marketing. For people who don’t closely follow Google’s algorithm updates, Penguin updates look for unnatural link patterns that might be a signal of inappropriate SEO tactics. In my opinion, the guidance that Google provides around big updates is vague and difficult to interpret. As a result, many bloggers fan the flames by being deliberately provocative, trying to create a sense of panic and alarm to get attention. Creating panic around a Google update is pretty easy to do.

I would like to talk about a case study for a large start up I worked on for over eight months in the Australian and US market. This client originally came to the company with the typical link building and SEO problems. They had been using a SEO company that had an extensive link network and was using less than impressive SEO tactics and methodologies over the last 12 months. The company was also losing considerable revenue as a direct result of this low quality SEO work. So, I had to scramble and develop a revival strategy for this client.