2014 Global Automotive Consumer Study

The changing nature of mobility

To explore consumers' mobility choices and transportation decisions, Deloitte Touche Tohmatsu Limited recently fielded a global survey of more than 23,000 individuals. This broad and diverse demographic across 19 countries allowed for in-depth analysis of shifting demands of automotive consumers around the world.

Explore Content

Exploring consumer preferences in six key markets around the world

This report highlights the key findings for six of the 19 countries covered in the study, providing perspectives on the consumer mobility trends in both developed and emerging markets. Countries include:

Exploring European consumer mobility choices

This report highlights the key findings for the eight European countries covered in the study. The report provides perspectives on consumer mobility trends with a focus on the Gen Y market segment. Countries include

Belgium, the Czech Republic, France, Germany, Italy, the Netherlands, Turkey, and the United Kingdom.

Generation Y (“Gen Y”) consumers in Europe are interested in owning or leasing vehicles with around 75 percent planning to buy or lease a vehicle within the next five years. The study draws automakers’ attention to the changing mobility needs and buying behavior of Gen Y consumers, a group estimated to reach 106 million people in Europe by 2020.

Deloitte Insights report

Does Gen Y want the keys to the car? The results of an extensive study paint a complex mosaic of opportunities and challenges for automakers, with a large and powerful consumer segment more willing than prior generations to forego vehicle ownership altogether. Read more.

Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”), its network of member firms, and their related entities. DTTL and each of its member firms are legally separate and independent entities. DTTL (also referred to as “Deloitte Global”) does not provide services to clients. Please see About Deloitte to learn more about our global network of member firms.