How much does a logo design cost?

I recently visited a local printing shop in Mississauga, Canada which charges its clients $1500 only for a pamphlet design. When I asked the receptionist about the logo prices, to my surprise, they charge anywhere from $2000 to $5000 for a logo design. But then again, they had some high profile clients such as Sears, Pizza Pizza and The Bay.

After this discovery, Massimo and I decided to find an optimal (market) price for a logo design using online research. We compiled a list of 100 companies that resulted from the search phrase “logo design” on Google. The most expensive logo design service was $1500 and the least expensive was only $30 and the funniest part was that both of these companies had the same class of portfolio.

When we averaged the prices of these 100 companies, it turned out that the “market” price for online logo design service is about $300. 90% of these companies offer only hand-ful of design concepts and small number of revisions.

Comparing the market price with Logo Arena’s basic contest, which costs $249 for 50+ concepts, designed by dozens of logo designers, with almost unlimited revisions… doesn’t seem too bad, right? Well, we couldn’t have achieved this competitive advantage without our designers community so we’ll give designers the due credit for participating at LogoArena.com.