Corporations Adopt Social Media Video

When I was conducting research for my book Corporate Video Production I visited the websites of the top companies in the country. Nearly every site had a link to the company’s YouTube and Facebook pages. Internet market research firm eMarketer, Inc. reports an increase in shoppers making purchases after viewing product videos. The firm also says that “videos reduce shopping cart abandonment rates and diminish product return rates.” Several companies post their TV commercials, but many firms also use social media to demonstrate their programs that benefit nonprofit organizations in their communities.