WARNING: This is a dry post. Like Sahara dry. Don’t let the exciting picture with a very tenuous link (speed) fool you. This is about the un-shiny side of the wondrous internet – it’s about *gulp*... Search Engine Optimisation (SEO)!

So let’s get through this quickly.

AMP. What is it? Well, it could be something that in the future makes your page shoot up the rankings if you’re ready for it, and shoot down the rankings if you’re not.

Free WordPress themes are a great place to start when you are wanting to get to grips with the Content Management System (CMS). And if you are looking for something a little more elegant or rich in functionality, you can often find many free themes out there to take things a step further.

But at some point, even the free themes are going to ask you to cough up for some cash if you want flexibility and all the functionality you desire.
And so you should! If you aren’t willing to invest in your customer-facing website in the same way you would invest in a nice shop sign, then maybe you don’t think as much of your customers as you ought to.

I could write a big diatribe about how I’m currently updating my website for the millionth time, and explain the many reasons behind any major shift in aesthetics and functionality. But I think it is best coming from Dwight…