Boise, Idaho (April, 2015): Only Lamb Weston® provides operators with the ability to know where the potatoes that become their fries originated and then share that information with their patrons. A growing number of consumers want to know where their food comes from. In fact, a recent study noted that “65 percent of consumers indicated that knowing where their food comes from is of high importance”* and “72 percent of Millennials believe they should learn more about the food they’re consuming”**. Lamb Weston’s new website solution, TraceMyFries.com, brings operators together with the information they need, allowing the operator to be more transparent with their patrons about one of the top selling items on their menu.

“We’re helping our customers tell the story of their fries – and it all starts with the potato”, said Ashley James, Director of Strategy for Agriculture Services at Lamb Weston. “The farmers we work with take great pride in growing our high quality potatoes and we are excited to share their story with our customers.”

First into the frozen foodservice marketplace with this exciting initiative, Lamb Weston helps operators build credibility and enhance relationships with their patrons by offering the unique opportunity to trace their fries back to one of five growing regions. Using a code found on Lamb Weston branded french fries, customers can visit the website to see the area that the potatoes in their fries come from, along with some of the farmers who grow those potatoes. They can then share this story with their patrons in a multitude of ways, including point of purchase merchandizing elements.

Lamb Weston potatoes are grown across five regions in the United States and Canada, each featuring just the right attributes of soil, sun, water and temperature for growing great potatoes. Lamb Weston’s grower partners are dedicated family farmers that place a high emphasis on sustainability and land stewardship, with a deep commitment to growing safe and delicious potatoes.

As a collaborative partner, Lamb Weston shares resources that will help customers grow their business. The Trace My Fries initiative is but one example of how Lamb Weston leverages insights and innovation to help operators respond to dynamic patron demands. For more information, please visit TraceMyFries.com.

About Lamb Weston®Lamb Weston is a leading supplier of frozen potato, sweet potato and appetizer products to restaurants around the world. For more than 60 years, Lamb Weston has produced unique and innovative products that grace the tables of restaurants in more than 100 countries on all seven continents. Lamb Weston is known for award-winning products and product innovation, as well as farm-to-plant-to-customer sustainable business practices. To learn more about Lamb Weston, visit www.lambweston.com