888 Holdings, the Online gambling operator has announced their intent on September 1st to launch a new localised service in Romania. The company’s Romanian version, 888.ro will unify its poker, casino and sport arms all together in a single account.

888 Holdings chief executive Itai Frieberger states that the company has been one of the world’s dominant and trusted gambling operators for close to two decades with their award winning proprietary software and services as their backbone.

A conglomerate formed by 888 Holdings and Grosvenor Casino operator Rank submitted two bids for Will Hill last Thursday that were both refused. The consortium suggested a three-way tie up where the two companies would combine to form a brand new company called Bidco with the aim to gain Will Hill.

Frieberger admitted his disappointment after William Hill board did not share the views of 888 and Rank for the business because he considered the proposed merger to have “compelling industrial logic” behind it.

“Our flagship brands, 888poker, 888casino and 888sport, operate in several regulated markets around the world, including the United Kingdom, Spain and Denmark, and have been an online destination of choice in these markets for years,” added Frieberger. “We aim to offer 888.ro to Romanian players as a global brand with a unique, local flavour.”