Tom 'Durrrr' Dwan’s New Million Dollar Challenge.

Tom Dwan is at it again — challenging anyone with the “bankroll” big enough to take him on heads up. But this time, he will be in London, and more importantly, in the flesh.

Television producer and distributor Matchroom Sport today announced the launch of the Durrrr Million Dollar Challenge, which will see the young Internet phenomenon take on four players head-to-head at $500,000 a game this Sept.

Dwan says, “I am looking forward to sitting down and playing some of the world’s best players live in London. There looks to be lots of interest in people wanting to play me, but they never seem to appear online. It will be interesting to see the response Eddie [Hearn] gets and just who is willing to get it on.”

Each match will see 500 hands played with blinds at $500-$1,000, and no one can walk away until the hands are over or they go bust. Dwan’s opponents will have the choice of playing pot-limit Omaha or no-limit hold’em.

Managing Director of Matchroom Sport Eddie Hearn said, “We have been lucky enough over the years to promote the biggest names in many sports, and Tom is without doubt the biggest draw in poker right now. He is totally fearless and ready to take on any player who is willing to face off in the Million Dollar match up. This will be the most hotly anticipated match up in modern day poker.”

Over the next few weeks, more details surrounding Durrrr’s opponents/victims will be released. In the meantime, his challenge with Patrik Antonius continues.

George, who was the Card Player Europe August cover star will pony up $500,000 to take on Tom Dwan heads up live over 500 hands with blinds of $500 and $1,000.

Players must play at least 500 hands and can only leave before this if they lose their initial buy in.

The Londoner, who has appeared on The Big Game and Poker Million televised tournament, said, “I’m buzzing – what could be sweeter than playing in the world’s biggest heads-up match against Durrrr? I’m stepping up to the plate and putting my money where my mouth is and it will be an honour to represent my country against the best the US has to offer.

“My message to Tom is – paper cannot wrap up a fire. With Phil Ivey and Patrick Antonius, you are talking about guys I rate quite highly. Guys like Durrrr to me are normal, you know, they’re nothing special.”

Eddie Hearn, managing director of Matchroom Sport which is organising the challenge, said: “I am delighted to welcome Sammy to the Durrrr Million Dollar Challenge. Sammy is one of the few players in the game who is willing to walk the walk rather than just talk the talk and although many will see him as underdog in this match, he has plenty of heart and should not be underestimated.”