Greater Irvine Chamber memberMacKenzie Corporation, a full-service data analytics and market research company, announced that its game-changing data visualization tool Atlas-Explorer is available for public licensing.

After years of privatized use, this powerful yet easy-to-use program can be customized for your brand, your industry, and your unique corporate structure. The program synthesizes various sources of data into one location, converting the flood of data into a consumable, visually dynamic format that provides the information needed to understand your market and maximize your sales efficiency. According to MacKenzie Corp leadership, the Atlas Explorer program has far exceeded their already lofty internal expectations.

When asked about the program’s public release, President of Sales & Marketing Jenny Dinnen said, “Our team of programmers, analysts and data experts have built a truly unique and incredibly powerful tool that will free sales people to do what they do best – sell. Although the main focus may be for field staff, Atlas-Explorer also supports the corporate environment by visually presenting overview statistics and ‘at-a-glance’ summaries. Basically, this customizable program utilizes all available relevant data to fully support your business world.”

Atlas-Explorer is the result of 30+ years of experience in the world of business data and analytics. As a direct participant in this industry’s growth and expansion, MacKenzie Corporation leveraged its historical perspective, forward-thinking creativity and critical understanding of business’ evolving needs to build a user-friendly data program suited for top-down application.