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Travelport has announced a new multiyear global content distribution agreement with Loganair, a Scottish regional airline. Loganair flies to around 40 destinations across the UK, Republic of Ireland and Norway.

Under the agreement, Loganair will now promote its full inventory of branded content and ancillaries to Travelport-connected agencies in 180 countries. Loganair also takes advantage of Travelport Rich Content and Branding to differentiate the airline and create new revenue opportunities. The merchandizing solution is currently used by approximately 230 network and low cost carriers worldwide, which Travelport maintains maximizes the potential for airlines to stand out from the competition and enable agents to personalize offerings based on content.

Kay Ryan, Commercial Director at Loganair said: “The signing of this agreement and partnership with Travelport strategically coincides with a new era of advanced operations for Loganair. To that end, Travelport’s innovative technology and solutions will greatly support our business to optimize its value proposition, maximize growth and strengthen its brand name in the United Kingdom and overseas.”

Philip Saunders, Vice President, Air Commerce, Europe Middle East & Africa at Travelport commented: “The inauguration of our collaboration with Loganair highlights how more and more airlines see the value that Travelport’s unique technology brings to their businesses. Travelport Rich Content and Branding has now established itself within the European and international market, and we’re delighted that Loganair will benefit from its great merchandizing capabilities.”