Wilbur "Bill" King (October 61927 - October 182005) was one of the most prominent sports announcers in San Francisco Bay Area history, widely recognized by his distinctive handlebar mustache and beard and his broadcasting catchphrase "Holy Toledo!"

Early broadcasting career

King was born in Bloomington, Illinois and was stationed on the island of Guam at the end of World War II when he began his broadcasting career with the Armed Forces Radio Network, converting play-by-play accounts of games as they came in over the wire and broadcasting them in a manner that made it sound as if he were actually at the game. After the war, he began his professional sportscasting career in Pekin, Illinois, broadcasting high school football and basketball games as well as minor league baseball games. He later announced basketball games for Bradley University and basketball and football games for the University of Nebraska. King moved to the Bay Area in , when the San Francisco Giants hired him as an announcer.

Franklin Mieuli, the owner of the Warriors upon their transfer to the Bay Area, had worked with King on Giants baseball on KSFO and the Golden West Radio Network, serving as executive producer for the broadcasts.

King was not shy about disagreeing with the referee's calls during the course of his play-by-play work, and was a notorious ref-baiter. In his most infamous incident, he used an expletive on the air to describe a referee's call, and the Warriors were charged with a technical foul. He may be the only professional sports announcer ever charged with an infraction during the course of play.

Voice of the Raiders

In 1966, while continuing to call Warrior games, King was hired as the play-by-play announcer for the Oakland Raiders, then of the American Football League, a post he held until after the 1992 season. For a time, he commuted to Los Angeles when the Raiders relocated to Southern California from 1982-1994. He announced the Raiders' three Super Bowl victories, as well as countless other memorable games.

The ball, flipped forward, is loose. A wild scramble. Two seconds on the clock. Casper grabbing the ball. It is ruled a fumble. Casper has recovered in the end zone. The Oakland Raiders have scored on the most zany, unbelievable, absolutely impossible dream of a play. Madden is on the field. He wants to know if it's real. They said yes, get your big butt out of here. He does. There's nothing real in the world anymore. The Raiders have won the football game. The Chargers....they don't believe it. Fifty-two thousand people are stunned! This one will be relived forever!

Voice of the Athletics

Though carrying a substantial workload as the announcer for two professional sports teams, King was persuaded by the new owners of the Oakland Athletics to become their lead announcer in . King continued to call Raider and Warrior games, though he retired as the Warriors' announcer after 1983 and was fired by the Raider owner Al Davis after the 1992 season. For the first fifteen years as A's announcer, King was paired with another legendary Bay Area sports announcer, Lon Simmons, with whom King had worked briefly with the Giants in . He was there during the "Billyball" and "Bash Brothers" eras, as well as the Moneyball era of the late 1990s and early 2000s.

Former Athletics announcer Greg Papa, who worked alongside King for thirteen years, says of King:

Bill is without a doubt the best radio play-by-play announcer I have heard in all of sports. His energy, preparation, his thoroughness, his word choice—he is without peer.

Renaissance man

King was often described as a Renaissance man who was a voracious reader, loved to watch the ballet and opera in his spare time, and study Russian history. He lived in Sausalito, California, and would often go on long sailing trips in the baseball off-season on his ketch Varuna.

The most memorable tributes were from Greenwald, Ken Korach, and Raider owner Al Davis. In his speech, Korach mentioned that King had three rules in his broadcasts. He hated it when an announcer mentioned a "grand slam home run," because saying "home run" was redundant; he disliked the usage "early on," believing that the word "on" was unnecessary and grammatically incorrect; and he never liked to be thanked by his broadcast partner when he "tossed" to him for his innings. Korach said, "sorry partner, but thanks for everything."

Al Davis gave arguably the most commanding and entertaining eulogy. When he first met him at Raider training camp in 1966, Davis didn't know what to make of the small-statured King with his handlebar mustache and beard, who was sitting shirtless on a blanket and holding a yellow pad making notes of what the players were doing on the field. "You've got to be kidding me!" Davis said. "What could this little fella possibly know about football?" Noting that it's a rare day when all three Oakland teams are represented in one room, Davis said, "To think it was Bill King who brought us together. Bill King never played for the Oakland Raiders, nor did he play for the Los Angeles Raiders. Nor did he wear the famed colors of silver and black. If he had worn them, he would have worn them with poise and with pride and with class, because he was a star." Davis added that King gets a cloak of immortality, because time never stops for the great ones. He said it was his dream to have a sold-out stadium seating 1 to 2 million Raider fans, all listening to the voice of Bill King.

Bruce MacGowan of radio station KNBR also gave a moving speech about how he met King through Lon Simmons and even worked as a Raider statistician in the early 1970s. He once asked King for a ride home and noted how beat-up King's car was. On the drive to Marin County, MacGowan noticed that there was a draft, even though the windows were rolled up. To his dismay, he discovered there was a hole in the floorboard by his feet. MacGowan asked how long King had been driving his car. King replied, "I just got it a week ago. No sense in paying more than $250 for a car."

Besides the tributes, there was a Bill King "uncensored" segment which really opened up some eyes as the audience heard King's off-air banter with his broadcasters, which included some rather colorful language. The best segment was the actual audio call of the "Mother's Day" incident from the Warriors' game at Seattle on December 6, 1968. King was outraged by poor officiating from official Ed T. Rush in his rookie season. After several calls had gone against the Warriors, King took off his headset, turned off his microphone, cupped his hands and yelled a certain expletive at Rush. Unbeknownst to King, the crowd mic was on and Bill's insult went over the airwaves. The Warriors were assessed a technical foul and owner Franklin Mieuli later had to pay a fine to the Federal Communications Commission for the incident.

Years later, King would receive a Mother's Day card from Ed Rush with a note saying, "Nice to share a moment with you from the past—and by the way, do you know how hard it is to buy a Mother's Day card in December?"

Legacy

King was one of ten finalists voted by fans to be the annual recipient of the Ford Frick Award for broadcasters from the Baseball Hall of Fame. The 2007 award was given to Denny Matthews, announcer for the Kansas City Royals since their inception in 1969.