Episode 15 of the Sportego SportsBiz Podcast, we spoke with Daniel McGeachie, the man in charge of CRM, Fan Engagement and Digital Marketing at Bradford City. We discuss what Fan Engagement means, as well as how Bradford have refocused their off the field efforts under their German owners.

Sportego Fan Engagement Podcast with the Head of Fan Engagement and CRM at AZ Alkmaar, Bas Schnater. We discuss what Fan Engagement means, as well as how AZ have modernised their CRM and the benefits of that. In addition, we bring you details of next month’s Fan Engagement Conference in Dublin’s Aviva Stadium