5 Steps to More Sales By Split testing or Ab Testing!

We share with you 5 Steps to More Sales By Split testing or Ab Testing Using Proven Strategies and Tools!

I was going over some training on Email Marketing, Ab testing tools and Split testing tips by Amanda Gagnon and knew we had to share. It’s been a journey!

This lady advises business owners on how to grow your business with Email marketing. She produces case studies, blog posts, articles, and guest columns, on the subject. An active industry participant, Amanda has attended several Marketing Sherpa conferences.

Thus I felt the need to share not only her expertise but also what we’ve learnt and applied thus far on split testing and ab testing tools that’s worked for us. I first learnt of her style and strategy to More Sales By A/B Testing on her Aweber blog which inspired this post. So you too can start to see better results. It’s not the size of the list that matters rather the relationship you build with the PEOPLE.

Let’s take a Magnifying glass to your style…

WHAT are you Serving YOUR AUDIENCE?

How are you serving your audience?

Why not check the following out

Your last broadcast or email blast you sent?

Your Last Promotion

Your Follow up Sequence

Go ahead, open them up, this is real essential for your business growth and Income generation…You ready?

Okay you did know or now you do that opens and clicks only indicate interest. Your end goal is conversion aka A SALE, right?

NO sales = NO Business. Customer purchases = Revenueand that’s what keeps the party going.

So your email, promo, follow up or broadcast’s true worth should be measured in the sales you generate!

The idea is finding and learning how to craft messages that prompt the most opens, clicks AND purchases. With the right ab testing tools and correct setup, you can do this with your Aweber account. So today we share our ab testing tools and how we do split testingthe Gagnon way.

Split Testing strategy Step 1: Set Up your CRM or Tracking Resource

First, you definitely must have a way to track your subscriptions and which of your Offers, Promos, Emails, Broadcasts etc. attract the most interest and conversions. You need an Email management system or CRM for tracing and setting up your Ab tests and we Highly Recommend Aweber, which you can Try for just $1 Today!

“Customer Relationship Management(CRM) is a strategy for managing all your company’s relationships and interactions with your customers and potential customers. It helps you improve your profitability.”

Each of the above does a great Job, you just need to know what your’s and your customer needs are!

If you are a Home business entrepreneur, Internet Marketer, Network Marketer, Affiliate Marketer, Small Business Owner, I can’t emphasize enough why you MUST BE Building your LIST. And you can’t do that if you aren’t collecting your target audience/customer details via a CRM like Aweber.

Once you got the above up and registered it’s time for…

Split Testing strategy Step 2: Set up your Sales Tracking

First, you’ll need to create or have an offer a lead magnet or two you are gonna test/compare. You then drive traffic to your offer, or lead magnet via ppc, blogging, social media however you drive traffic. OR send out an email blast to your existing list. Make sure you track the Opens, Clicks, and Purchases subscribers are making in response to each broadcast, offer or email.

As an Aweber user you are a winner, this resource helps with your sales tracking. And once you follow the set up in your Aweber account properly, this is done once. Then skip to step 3.

Let’s focus on your original broadcast design. The goal is to test our a different version to see if it will sell more. So let’s create that other version.

Let’s get started, take a look at:

Your subject Line. Is it eye-Grabbing enough? Maybe different words could be more compelling? Check out your competition’s Ads! No need to re-invent the wheel!

Your call to action. Create a design that’s eye-catching. Would different words be more compelling? Try placing it above the fold (the point where readers need to scroll to see more).

Your text-to-image ratio. Experts recommend a blend of 60% text to 40% images to illustrate your message while avoiding spam traps. Again Aweber and Sendblaster test your spam ratio and give you results you want 0% See some of ours below .

Your preheader. Ensure you have a whitelisting request, a link to your newsletter online and very essential an unsubscribe link.

Your format. Are you using the best layout for your content? Or should you try one of these options instead?

Your images and copy. Are you presenting your product or service in the best possible light? Or would your readers respond better to something else?

Step 4: Split Test for the Winning Design

To figure out which design will generate more sales, use the broadcast split testing feature in your CRM. This sends each version to a randomly selected, equally sized audience so you’ll get the most accurate results.

After the broadcasts go out, follow the QuickStats for each version to keep track of sales. (Just click on the subject on the Broadcast page to see how they’re doing.)

Once you have the winning version, you know what design to use for future promotions!

First if you have never done this I suggest you Read How to setup Your First Split or A/B test or experiment here now.

Your aim is to check your best and worst website/blog behaviour, analyze your results, check where your website lacks and fix it for your users experience and better organic traffic from SEs. In order to do this ab testing experiment you need:

Back to our test, you need to be logged into your analytics account and Click on “Reporting” on Left side panel; Click on Behavior – Site Speed – then Speed Suggestions as shown in image below:

Your aim today and at very least once a month is to check & ensure your website runs at a min of 80/100. Of course the best scenario is 100/100 esp. for mobile users. Clearly we need to fix some site speed issues from the image above 72 -84 secs is simply too slow and am sure glad I checked!

It’s important to remember that a huge number of your audience use handhelds like tablets and mobile phones to search for your offers online. Thus your blog or website load speed according to Neil Patel should be less than 2 secs Max. Clearly we need to do some work on this front! So this ab test tool is supremely essential for your business. We best get to theab testingexperiment.

Whatever your aim or target for your website be it page views, clicks, AdSense, your absolute page speed should be 1-2 secs. We love our visitors to not have to wait for ages for our site to load and we desire that you stay for more than 20 mins.

That is great for Alexa Ranking and you wouldn’t worry about Bounce rates too. You in turn will learn new and great ways to build your business and brand. The faster your website loads the higher the chances of your audience sticking for longer and check out more. Below are our Desktop & Mobile Page speed ab tests

Step 2 – Go to behaviour, speed check as shown above. Copy and paste into word doc or Google doc the results you get. Spend the next few mins or hours FIXING the Problem areas or Issues. In our case our blog has lots of visuals: videos and Images. These can slow down a website if not optimized and compressed properly. So this we are focused on!

Step 3 – Create your 1st experiment making sure that your original offer and variation In Step 3 of Split testing above is in place. Install or check that your Google Analytics tracking code is installed. Again Google gives you instructions what to do. If all sounds like Greek Do REACH out to us to help Here! By the way its best placed in the “header.php” of your home page or any widget.

Check & track the behaviour of the two offers for at least 7 days. And you will absolutely understand how to improve your website. And for this you need Google Tag Manager.

Learn how to set up your very first Google A/B test Experiment Using Link or watch Video Below

Now it may be a great idea to also add the Google analytics Chrome extension to track how your audience interacts with your website! The audience overview feature gives you a great idea how your audience is interacting with your website. This gives you a basic Google ab test between your New Vs Returning visitors. We encourage you to take it further!

Google likes to show fresh, value and original content on the 1st page top 10. And in our experience, Google Website Optimizer takes Ab Testing to a new level. The connection between GWO and your Analytics is real powerful in comparison to other applications. So take this ab test experiment serious and you will rise above your competition in your business.

Split Testing and Ab testing Resources it’s a Wrap for now:

So my questions to you are: How Likely Are You to follow The above Steps to see the change you desire this year?

Does setting up sales tracking, split tests, ab testing sound like something you’re likely to take on or already do for your business? If No, whats stopping you? Can we help?

If Yes to above, what changes do you think you’ll try out? We’d love to hear about your insights and results! And we’d love it if you left a comment below! And if you have got value from our Ab testing tips and tutorial post, don’t forget to Like, share with your mates and absolutely share on facebook…

Live. Learn. Love

About Kalungi Group

Julie Syl & Paul Kalungi, Home Based Business Trainers, Speakers and Authors. We share what's working now in Internet marketing to help you the Marketer, Coach, Entrepreneur Generate Leads, More Sales and Live a Life you Love!

Such amazing information here Julie. Metrics — extremely important for success. Of course tracking and split testing. We recently found something that astounded us — our open rate was not where we thought it should be. We checked the auto responder company who said everything was in order. But we moved a couple lists to another because we could not believe the poor results. And BOOM! The open rates increased to the point where we projected that they should be. Never thought 2 different companies would make such a difference.

Hey Carol what a wonderful contribution, thanks for that. I am super glad you track your results and have found a solution to that open rate. If they aint opening em then how will they ever make a buying decision! 🙂

Great information Julie about split testing. Tracking information like you show here helps to understand how certain sales funnels are working with the target audience. You really shared tons of valuable and helpful tips and strategies!

I love using Mailchimp in reaching out to my readership. It’s so important to tweak our promotions or strategy on a regular basis. This post is amazing! Thanks for the amazing resource! I’m going to bookmark this for future reference.

We used to love Mailchimp until we tried Aweber…then I Fell in love again 🙂 Aweber has so much more but bottom line its how we use these resources that matters. Glad you found value and Thanks for your time!

This felt a little over my head as I am not as technologically inclined as I should be but really well laid out. I think even a novice like me could use it and benefit from the detail. Thanks for sharing!

This is awesome information for any blogger or someone with a small business. It is important that you monitor everything involved in you making money as well as getting and keeping customers. Thanks for the information.

These are some amazing Tips and strategies you have shared here Julie and Paul. Just wondering, Have you got some results to share from an A/B test would be great to know. And were you testing Conversions or clicks?

Your Video Editing Suite

FOLLOW ON LINKEDIN

Shopping Cart

Your Shopping Cart

Julie Syl & Paul Kalungi, Home Based Business Trainers, Speakers and Authors. We share what's working now in Internet marketing to help you the Marketer, Coach, Entrepreneur Generate Leads, More Sales and Live a Life you Love! Read More…

We Help You Build A Solid Residual Online!

Hello, we are Julie Syl and Pauli Kalungi. This is a home for Entrepreneurs, Sales Professionals, Home Business Entrepreneurs and New Coaches. We only share tried and proven resources, products, services. So, we can teach you how to promote high ticket products, traffic getting and list building to grow your business, and Build a Solid Residual Income.

Pinterest Strategists

We offer the Best Pinterest Marketing Strategies, Tips and Techniques for better traffic to your offers! Our Content is packed full of value, for the new Online Marketer.

THIS WEBSITE USES COOKIES

We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services. Please refer to our privacy policy: https://juleskalpauli.com/privacy-policy/