A young man named Billy tweeted out photos on Saturday of his father inside a desolate doughnut shop and an empty parking lot saying, "My dad is really sad cause no one is coming to his new donut shop😭."

Shocked by the response, the son added the address to his dad's shop, affectionately named Billy's Donuts. The rest was history.

Word spread quickly, and hundreds of patrons stopped by the doughnut shop and posted photos of their purchases from the small business.

Twitter user @reihene retweeted one of the first reviews from a first-time patron which stated, "This is a review from a customer who just went to Billy’s Donuts this morning in Houston! I’m so glad to see the power of social media and its good impact to the real life. This thing got me to my real emotions."

This is a review from a customer who just went to Billy’s Donuts this morning in Houston! I’m so glad to see the power of social media and its good impact to the real life. This thing got me to my real emotions. 😭

The son took to Twitter with an exciting update, following the social media frenzy. His father's freshly-stocked inventory had completely sold out!

Just wanted to update yall! We completely sold out of donuts and kolaches! You are all amazing. I can't thank everyone enough for coming out and supporting local businesses. This means so much to my family ❤️ pic.twitter.com/o3GQcKvVnG