We were asked by Lacoste Footwear to devise a solution for commercial teams to communicate their varied product offering, tailored to the specifics of each territory and each customer. We delivered the Digital Catalogue, a CMS-driven tool empowering users to curate and localise product listings and personalise to their market and customers, generating bespoke 300DPI print-ready PDFs as well as shareable online versions of the brochure.

TEINT VISIONNAIRE VIP REVIEW PANEL

To launch Teint Visionnaire for Lancôme, we created a 360 degree consumer advocacy campaign centred on Facebook. We started with a “secret foundation trial” with selected fans, let them use the product before interviewing them on camera then sharing with 250,00 Lancôme Facebook fans.

BIO-OIL BUMP TRACKER

Bio-Oil wanted to promote its ongoing benefits beyond pregnancy to its loyal users. We developed a CRM strategy for new mums, based around an innovative app that allows mums-to-be to take a photo of their bump each week, which is then turned into a shareable, animated birth announcement video of their pregnancy when their little one arrives. According to the stage in their pregnancy, users receive appropriate tips and support in a series of responsively-designed emails, continuing as they embark on their journey into parenthood.

TRUNKI ECOMMERCE

We worked with Trunki to rebuild their websites within our Magento specialist team. Our initial deploy of the UK website delivered an immediate and very significant increase in conversion rate, and we have subsequently rolled out a series of successful localisations in France, Germany and the USA. We continue to work as a true partner to the Trunki team in maintaining, growing, analysing and optimising on an ongoing basis.

False Lash Superstar Mascara

To support the launch of False Lash Superstar Mascara by L’Oréal Paris, we gave visitors the opportunity to see their name in lights. Responsively designed and shareable via social media, we created thousands of real superstar moments.

Launched first in New York, then closely followed by the UK and Hong Kong, the De Beers Bridal App for the iPhone and iPad, created by PMA, is the definitive tool for brides-to-be to select their engagement ring and wedding bands from De Beers. The user can make a wish list, share via social media or book
an appointment with their preferred De Beers store,
all from within the app.

Clarks - Kids foot health

To help tell the story of Clarks 170 year heritage in looking after growing feet, we created an animation and website using HTML5 to take users on a journey through the key stages of childhood. We also localised the campaign for use in mainland China.

For more than two decades, hundreds of leading brands have trusted PMA Digital to help them deliver their vision with strategic thinking, creativity and passion.
To do this our account & creative teams are drawn from Luxury, Beauty, FMCG & Entertainment industries and enable us to always deliver our promise: Where Ideas Work.

But let’s talk about you, that’s what we really thrive on and what we come to work for. We’d like to know about the challenges you face, we want to get under the skin of your product and understand your vision for your brand. Then in partnership with you we’ll plan a strategy, develop a perfect user experience and bring the campaign to life with exceptional creative.

Development of an iPhone, iPad & Android app for owners of Kenwood kitchen machines. The app features recipes, how to videos and the ability to find out which product are ideal to create the dishes.

LA REDOUTE - HOW TO WEAR

A range of presenter-led videos for each season helping consumers find their ideal look, driving an increase in e-commerce basket spend.

LANCôME DREAMTONE LAUNCH

A 360° digital launch campaign including a panel of VIP brand advocates filmed whilst reviewed Dreamtone. Supported by advertising and a Facebook app which captured data and drove trial through to counter.

DE BEERS BRIDAL APP

Creation of an app for the UK, USA, China, Hong King, Taiwan & France to help consumers choose their bridal jewellery, share via social channels and book a viewing appointment directly with their chosen De Beers store.

BREAST CANCER CAMPAIGN

A range of digital activity to relaunch the charity's brand identity & support the Wear It Pink Campaign.

BIO-OIL

Creation of a digital CRM strategy for new mums, based around an innovative app that allows mums-to-be to take a photo of their bump each week, which is then turned into an animated birth announcement video when their little one arrives.

CURANAIL

Re-development of the Curanail website on the Umbraco content management system.

CITROëN DS3 – DATING 2.0

Creation of a digital campaign including website, videos and advertsing to highlight the ability to completely personalise and configure a DS3.

L’ORéAL PARIS - MISS MANGA

A campaign to support the launch of Miss Manga by L’Oréal Paris, including brand hub, mobile site and display advertising.

EGOïSTE

Creation of a new website for the famed Parisian fashion magazine Egoïste

MAYBELLINE YUMMY PHOTO BOOTH

Creation of a Facebook app and campaign to support Maybelline’s Colour Sensational lip gloss launch. The app allowed users to give a ‘kiss’ to their friends on a photograph and then produce a photo booth style image to be shared.

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"I have worked with PMA Digital over many years and they have consistently been a joy to work with.
They bring great experience and knowledge on both digital and CRM campaigns, and combine it with a fantastic 'can do' attitude,
often having to work miracles to tight deadlines and always with great enthusiasm and passion."

Group Head of Global Digital Marketing at Clarks

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"Highly creative and efficient, PMA Digital’s solutions are always spot-on in terms of execution and timing.
The quality of the work and the great human skills of the team definitely makes PMA a preferred partnerwhen it comes to digital creative and solutions."