Bay View Classic shows off new course and Team VeloCause

The Bay View Classic, a fresh addition to the venerable Superweek cycling series, provides an opportunity to show off the neighborhood and a new team devoted to racing and charity.

Team VeloCause, launched earlier this year, will serve as one of the two presenting sponsors for the 16th race in the Point Premium Root Beer International Cycling Classic.

The squad of masters – or middle aged – bike racers pursues victories and philanthropy with equal passion. All of their winnings, about $2,000 so far, is donated to charities, primarily the Penfield Children’s Center, Urban Ecology Center and Operation Dream.

The contributions are bolstered by the team’s own donations, sponsorships and the proceeds from events like the post-race party at Café Centraal on Saturday night.

Chip Pieper, a 46-year-old business executive, helped start Team VeloCause, with the goal to build awareness for charitable groups that help children and promote sustainable infrastructure.

“What’s gone well, not only the success of the team at races, but the way we’ve been received by the community at large,” said team member Michael Cudahy, owner of Prototype Composites in Glendale.

Encouraged by the early results, Pieper has begun plans to expand Team VeloCause in 2012.

The Bay View Classic, also presented by South Shore Cyclery, starts at 11:30 a.m. Saturday, with the masters 4/5 division. The pro race starts at 5:45 p.m. on the criterium course centered on S. Kinnickinnic and E. Lincoln Aves. Click here for race details.