After Tom Brady's game on Monday night, maybe-cheatingGisele Bündchen called shotgun for the ride home while he was relegated to the back seat. (They have a driver.) Clearly we can infer that she is a castrating Brazilian super-harpy. [People]

Gap decided to let people know it was officially ditching its old, stretched-out, all-caps-with-serifs logo — to the dismay of many. Almost immediately, the company announced via Facebook that it was just considering the new, lowercase logo among many other options, er, ha ha. (And by the way, if you have anything good, their graphic designers are kinda hard up, so...) [Racked]

Two out of the many Kardashians are opening their store, Dash, at 119 Spring Street in Lower Manhattan. This has caused a paparazzi scrum of such a scale that ambulances and the police have been called! Also, Kanye West stopped by and Scott Disick is "working" on a clothing line. [Racked]

John Galliano: No Monster. Three times the D.J. at John Galliano's after-party tried to play Lady Gaga, and three times John Galliano stopped him. The third time, a cock crowed, and John Galliano wept bitterly. [DFR]

Eric Wilson on spring trends: "Gary Shteyngart's popular novel Super Sad True Love Story is set in a not-too-distant future in which the consumerist culture is obsessed with the acquisition of see-through jeans and underwear from a brand called Onionskins, from a store whose name is not printable. The Paris runways offered a close approximation of what that would look like, at Zac Posen's show, for example, where a model wore a transparent lace bodysuit that exposed her entire derrière. Peter Copping, of Nina Ricci, showed a sheer blouse over a sheer bra, and you could still make out the relevant parts." [NYTimes]

Also making literary references in Paris is Marc Jacobs. He quoted this passage from Susan Sontag's "Notes On Camp" in his show notes: "The relation between boredom and camp taste cannot be overestimated. Camp taste is by its nature possible only in affluent societies, in societies or circles capable of experiencing the psychopathology of affluence." [IHT]

On those undying rumors that Stefano Pilati is about to be fired from Yves Saint Laurent, Page Six got an anonymous source to tell them that "the house is tired of his antics, like blowing off reporters, partying too hard and making clothes that no one wants to buy." Furthermore, "The buzz is that the front-runner to replace him is Olivier Theyskens, who somehow keeps failing upwards — he drove Nina Ricci near financial ruin with clothes that photograph dramatically but no one can actually wear." [P6]

Hint heard the same rumor, but adds that Pilati recently signed a new 3-year contract with Yves Saint Laurent. There's also, apparently, this twist: "Pierre Bergé has no interest in seeing the YSL brand continue. He'd rather see it killed and the legacy remain untouchable, observed only from afar through exhibitions, films, auctions, etc. As his foundation still controls the YSL archives, he can and does make life difficult for whomever wants a closer look at the house's DNA." We don't know Pierre Bergé, but the Yves Saint Laurent name is one of the leading luxury brands in the world — a brand that can and does move units when it comes to high-margin items like accessories. Pierre Bergé may have a fantasy of an untouchable Yves Saint Laurent, preserved in amber, but it strikes us as highly unlikely that the capitalists who own the brand will feel moved to indulge him. Hint also speculates that Theyskens is waiting for Karl Lagerfeld's retirement, which is supposedly happening in 2012, so that Alber Elbaz can move to Chanel and he, Theyskens, can take over at Lanvin. We've heard that rumor before — but what we really want to know is why, in no permutation of this rumor, is Elbaz ever said to be in the running for Pilati's job? Everyone from Hedi Slimane to Christophe Decarnin has been bandied about — but Elbaz has the distinction of actually having been Bergé's and Saint Laurent's chosen successor. [Hintmag]

Ellen von Unwerth feels constrained by advertisers. "It's very censored already, you know, smoking, and nudity, and things like that. If it's not approved by the advertisers, you know, it goes into the garbage. There's not much freedom." [The Cut]

The new show at the Museum at FIT, Japan Fashion Now, looks bloody fantastic. [NYTimes]

Photographer François-Marie Banier is set to go on trial this fall for allegedly financially exploiting elderly L'Oréal heiress Liliane Bettencourt, and making out with some $1 billion. Bettencourt's daughter, Françoise, has supported the prosecution, leading some to allege that she is only concerned because her mother's gifts to Banier diminish her inheritance. Banier's fashion friends defend him. Karl Lagerfeld told Vanity Fair, "What I think is horrible is the daughter — you don't put your mother, in her late 80s, in a scandal like this. For me that's unforgivable." Diane von Furstenberg says Liliane Bettencourt "is certainly not gaga . . . She is the one who does exactly what she wants" and, confusingly adds, "She's a totally spoiled, rich little girl . . . and who has been paying her friends all her life." [P6]

Lynn Yaeger, on the Paris shows: "The credit (or blame) for all these stultifying clean lines, these solid blocks of conformity, is Phoebe Philo at Céline, who doesn't offer any surprises on her own runway, unless you consider a boat neck blue denim gardening smock a leap into the unknown. The next morning, at the breathtaking Paris opera house (even Hitler was not immune to its architectural splendor), Stella McCartney sends out still more plain pantsuits, and even has her own version of denim play clothes. I am happier when the oversized pineapple prints and taxicab yellow rain poncho emerge, a brief reminder that there is a world beyond vanilla blazers." [The Cut]

Style.com has a close-up look at the Alexander McQueen hair-snoods. If you want to replicate this style at home, you will need to know that Guido "Palau divided models' hair into three sections before adding extensions over and under natural strands for a woven effect, ending each panel in a skinny braid. Back panels were folded flat against the head and pinned in place before the entire head was sprayed with Redken's Forceful 23 hair spray — and lots of it. At last count, 60 bottles had been used to hold things in place." [Style.com]