A reader suggested to me in comments that I should approach the words on the
FOSS4G 2011 site (which I quoted previously) from a different angle and try to
appreciate that they're aimed at folks outside the FOSS4G community. Speaking
to them using their own language including, apparently, their own unflattering
stereotypes of open source users in an anything goes effort to lure them in to
the event. I suppose this makes some twisted sense if you ignore an
eventuality: that this corporate audience will at some point discover
themselves fully surrounded by these very same wild-eyed open source hippy
freetard philosophers. But nevermind that for now, I'm fully onboard with the
FOSS4G rhetoric and have some other stereotypes that the marketers are free to
use or repurpose if the original

Many early adopters of FOSS solutions chose them based on
"philosophical" reasons, but ...

starts to wear thin. How about this one, which uses unnecessary quotes to
maintain the right style?

Many early adopters of FOSS solutions were into GIS as a "fun" hobby, but ...

That will have strong appeal for certified professionals.

Many early adopters of FOSS solutions felt "everything" should be free, but
...

The conference is coming back to the USA, and nothing is more American than
using Communists as bogeymen.

Many early adopters of FOSS ranted about the "difference" between freedom and
free beer, but ...

Always with the damn philosophizing, those freetards.

Many early adopters of FOSS were from "academic" backgrounds, but ...

I almost forgot the Ivory Tower! Nobody is less pragmatic than an academic researcher, right? Hope this helps, and
Merry Christmas.