20 November 2013

Business Tips Just for Me

Read Steven Pressfield’s Do the Work. The biggest challenge you will deal with in running a business is your own resistance. Period, end of story. Before you study anything about marketing, social media, money, or time management, read this book. You’ll be treated to gems like this:

Our enemy is not lack of preparation; it’s not the difficulty of the project, or the state of the marketplace, or the emptiness of our bank account. The enemy is resistance. The enemy is our chattering brain, which, if we give it so much as a nanosecond, will start producing excuses, alibis, transparent self-justifications, and a million reasons why he can’t/shouldn’t/won’t do what we know we need to do.

A professional distances herself from her instrument. The pro stands at one remove from her instrument — meaning her person, her body, her voice, her talent; the physical, mental, emotional, and psychological being she uses in her work. She does not identify with this instrument. It is simply what God gave her, what she has to work with. She assesses it coolly, impersonally, objectively.

Does Madonna walk around the house in cone bras and come-f*k-me bustiers? She’s too busy planning D-Day. Madonna does not identify with “Madonna.” Madonna employs “Madonna.”

Comments

Read Steven Pressfield’s Do the Work. The biggest challenge you will deal with in running a business is your own resistance. Period, end of story. Before you study anything about marketing, social media, money, or time management, read this book. You’ll be treated to gems like this:

Our enemy is not lack of preparation; it’s not the difficulty of the project, or the state of the marketplace, or the emptiness of our bank account. The enemy is resistance. The enemy is our chattering brain, which, if we give it so much as a nanosecond, will start producing excuses, alibis, transparent self-justifications, and a million reasons why he can’t/shouldn’t/won’t do what we know we need to do.

A professional distances herself from her instrument. The pro stands at one remove from her instrument — meaning her person, her body, her voice, her talent; the physical, mental, emotional, and psychological being she uses in her work. She does not identify with this instrument. It is simply what God gave her, what she has to work with. She assesses it coolly, impersonally, objectively.

Does Madonna walk around the house in cone bras and come-f*k-me bustiers? She’s too busy planning D-Day. Madonna does not identify with “Madonna.” Madonna employs “Madonna.”