Why Adidas is moving into utility marketing with All Day fitness app

Whether you’re into yoga or weight training – there’s bound to be an app suited to your athletic pursuit of choice. The market has been flooded over the past few years, with more than half of all smartphone users reported to have downloaded a fitness app of some kind.

Like most sports brands, Adidas has been present in the app market for a while, capitalising on the opportunity to target consumers and build brand loyalty.