Traditional enterprise technology companies have embraced the philosophy, “it’s all about product and sales,” but should a SaaS culture? Nick Mehta, Gainsight’s CEO, says all departments need to work together with the SaaS model and shares his ideas for a “customer success-oriented” organization.

How can retailers work more efficiently and cut costs while increasing revenue and meeting customers’ high expectations? Craig Beddis, Automic’s chief marketing officer, shares how retailers can automate time-consuming administration and routine maintenance tasks that eat into IT resources.

How do social analytics software tools help organizations measure the effectiveness of social media? Leslie Ament, Hypatia Research Group’s SVP, reveals benchmarking study insights on social analytics and intelligence tools, including top reasons enterprises invest in such tools and usage challenges.

How can CIOs close the “app gap” between the time when employees request enterprise mobile access and IT’s ability to deliver it? Webalo CEO Peter Price talks about its cloud-based solution that connects to existing applications and shortens the mobile app deployment cycle from months to minutes.

This Week's Sponsor: Actian

Actian Corporation enables organizations to transact, analyze and take action on big data. Actian is the first to unveil a cloud development platform for building Action Apps, lightweight consumer-style applications that automate actions triggered by real-time changes in data. Actian also incites action for 10,000 customers worldwide with Vectorwise, the world’s fastest and most cost-effective analytical database, and Ingres, the mission-critical OLTP database. Actian is headquartered in California with offices in New York, London, Paris, Frankfurt, Amsterdam and Melbourne. Stay connected with Actian Corporation on Facebook, Twitter and LinkedIn.