Tag test messaging

Since the first text message was sent nearly 25 years ago, marketers have known the power, personalization and reach of SMS marketing. 80 percent of Americans have smartphones, and many more can text using “dumb” phones. 1. Texting is Easy and Convenient As discussed in the article “5 Reasons Your Customers Appreciate Text Message Marketing,” text messages are, above all else, convenient. Research shows that by the end of 2015,