Life cycle assessment

These days, the talk of a double dip recession and the lagging job market could obscure several positive indicators that provide good evidence that a significant and lasting change is underway.

Pay attention to the more important transformation that is affecting product development, business formation, job creation and the very way we live and work. In any number of areas, you’ll find upbeat indicators where you might expect to find a downbeat story:

Social Capital
A month after the Sustainable Brands 2010 conference in Monterey, CA, it's worth noting that many of the presenting and attending companies are truly integrating social impact into their sustainability efforts.

For example, environment and ‘green’ issues, which have dominated sustainability discussions in the past, have given way to more practical explorations of new strategy, measurement, metrics and marketing initiatives. This has moved social programs from the periphery to the core.

I began my last blog with a promise to explore some of the first steps companies new to sustainability should consider. I ended it by promising to explore some of the important frameworks companies should include in a more rigorous approach to sustainability. This is more than just a theoretical approach; we engage in these frameworks with our clients to help them achieve their sustainability goals.

Opportunity Assessment
Where exactly is your company on the sustainability curve? That’s a big question, and we work to break it down by functional department within the company. The objective is to prioritize the strategies and actions that will have the greatest impact today, tomorrow and long term. How much it will cost is an important assessment, both from an investment perspective, as well as a holistic (i.e. not just financial) approach to ROI.

A welcome: the authors of the blog below – Rich Maltzman and Dave Shirley – are respected project management experts and have recently released a book about green project management. Sustainable Minds is proud to add these well-respected experts and educators to our roster of blog contributors. We look forward to their unique perspective as project managers, and will be picking up relevant posts from their illuminating website.

Release 1.3 of Sustainable Minds allows you to enter data in the units your BOM or project uses and includes a broad range of both metric and imperial units. For example, 0.25 kg of aluminum can now be entered as 0.25 kg, 250 g, or 0.00027558 short tons. Sustainable Minds then converts the measurements to a common unit to deliver the impact assessment results.

Unit conversion is available for the manufacturing, use, and transportation stages of the product’s lifecycle, for both manual part and sub-assembly entry and BOM import.

I attended a sustainability conference recently in which the main speaker, a seasoned LCA engineer, gave an overview of the LCA process, using range of products as examples. During his overview, he pointed out the stark differences between the big-impact elements and the small ones and suggested, in so many words, that an impact really must be big enough to be worth any effort in an LCA-driven impact reduction exercise.

That’s where he lost me.

This emphasis on big impact elements may make sense on paper - but what happens when all of those small, ‘insignificant’ impact elements on a lifecycle BOM from literally millions of products gang up in one place at one time? A good example is The Great Pacific Garbage Patch. Another is from Lake Erie where I grew up, pictured in the photo above. CO2, lead, Mercury and DDT also come to mind – small and seemingly insignificant at their original point of use, nasty once they reconvene elsewhere. Over time, and displaced from their original LCA, insignificant elements can accumulate into a much larger problem.

Clients who are new to building sustainability in their organizations often ask what their first steps should be. Recognizing that every company has a different set of business goals, hierarchy and culture, we recommend a valuable first step: start by measuring all things related to carbon emission, energy and resource consumption, and waste.

Even if it's not a precise measurement, a quantified approximation will establish a baseline against which all of your future efforts can be compared. Then, we recommend that you look across your industry and even beyond, to see what leading companies have achieved in lowering their environmental footprint. Based on this external benchmarking, you can begin to set goals and prioritize your own sustainability initiatives.

This prioritization must include input from, and assessment of the impact on different stakeholders, including customers, employees and investors. Draw up a Materiality Matrix that shows the relationship between impact on stakeholders and the impact on the company. This matrix can form the basis of setting the company’s strategy on sustainability.

Is the world ready for a new generation of cars, particularly the electric kind? There are at least 41 teams hard at work, and competing, on the assumption that the world is not just ready, but that it’s in desperate need for Car 2.0.

Energy and transportation analysts as well as green media sites like Earth2Tech have begun using the Car 2.0 moniker and predicting a sizable market opportunity. The new electric car infrastructure has implications beyond reducing the highly toxic impact that current fossil fuel transportation has on the environment. Electric cars will link to the smart grid, making them efficient and connected communicating transportation.

This release makes it easier to purchase for use on a short-term project, purchase for your school, and distribute and include assessment results in all your presentations.

Printable and exportable assessment results
Now just click a button to print results views to a file (such as PDF), or saved as HTML files for inclusion in presentations, web sites, workshops or simply to print to share with the team. Additionally, results from each concept can be downloaded as a file. SBOM items are displayed by life cycle, and include the scores for all items, including impact category results. When you’re designing a greener product, Sustainable Minds LCA results in your presentation means you’ll have quantified information to support your design and manufacturing recommendations.

2010 is turning out to be an incredible year for Sustainable Minds. We recently found out that Sustainable Minds has been nominated as a World Economic Forum Technology Pioneer Candidate for 2011.

The World Economic Forum is an independent international organization committed to improving the state of the world. It’s motto is 'entrepreneurship in the global public interest.’ The WEF engages world leaders in partnerships to shape global, regional and industry agendas and is well known by its annual meeting in Davos in January every year.

In the last two blogs I discussed what it took to create sustainable societies and sustainable design teams. I’ll close this series on the idea of intrinsic sustainability by discussing the most obvious and ubiquitous public expression of a society and its culture: the built environment.

The history of architecture reveals indigenous design solutions that are intrinsically sustainable- they operated on solar income, the materials were local and non-toxic, and comfort was maintained with mass, ventilation, solar energy or seasonal migration.