The internet is lashing out at United Airlines after a passenger was forcibly removed from one of their flights - by inventing brutal new slogans for the company.

A man was pulled out of his seat and dragged down the aisle in an overbooked flight from Chicago to Louisville on Sunday. Videos of the incident have been widely shared online, prompting the airline to apologise for "having to re-accommodate these customers".

Using the Twitter hashtag #NewUnitedAirlinesMottos, people have been ridiculing the airline, whose actual motto is "Fly the Friendly Skies".