The ever-evolving smartphone brand OPPO launched the F1s at a glamorous event in Mumbai today, introducing another superb device to its photography-focused F series. This model was also launched in Sri Lanka as well as other South and Southeast Asian countries simultaneously, as part of the brand’s global launch. The F1s carries on the ‘Selfie Expert’ title of its predecessor, the F1, raising the bar with a 16 MP front camera and a next-level feature set.

Along with its standout front shooter, the F1s sports a 13 MP rear camera, a lightning-fast fingerprint reader, a large 3075mAh battery, 32GB ROM, and a triple-slot card tray that offers dual-SIM capability and expandable memory. ‘The F1 has been very popular since it was launched and in the F1s, we’re building on its key strengths to bring an even better photography experience to a wide range of consumers,’ said Sky Li, OPPO Vice President and Managing Director of International Mobile Business. ‘More than ten million consumers are enjoying the F1 and F1 Plus, and we’re confident the F1s will carry on this success and become another hit product.’

The F1s is the latest example of OPPO’s commitment to leading the industry with outstanding selfie experiences. After pioneering the use of a beautify feature on smartphone cameras in 2011, OPPO went on to introduce the world’s first smartphone with a rotating camera, the N1 in 2013.

The Art of the Selfie

One of the key issues people find with ‘Selfies’ is that they lack the element of beauty, and in most cases, they do not look natural. That is what OPPO F1s has overcome. As the new “Selfie Expert”, the F1s is purpose-built to capture beautiful, natural-looking selfies, and it is the first phone to bring a 16 MP front camera to the price segment. Both the front and rear cameras offer Beautify 4.0 – a selfie beautify-enhancing app, providing seven levels of beautification and twoskin tone modes, so that users can find the perfect settings for their look. Beautification algorithms have been updated based on feedback from hundreds of real-life users. The 16 MP Beautify camera comes equipped with a 1/3.1-inch sensor and large f/2.0 aperture, providing high dynamic range and minimizing visual disturbances.

Combining these specs with OPPO’s unique processing algorithms allows the F1s to capture vivid selfies with superb depth and detail. The device also features an upgraded Screen Flash function, which dynamically adjusts to compensate current light conditions, ensuring that users capture beautiful selfies even in low light so that capturing those exciting ‘party’ moments will be stress-free.

The F1s features a 13MP rear camera with a 1/3-inch back-illuminated sensor and f/2.2 aperture, for high light sensitivity and dynamic range. With these features and PDAF - superior technology for cameras, the F1s seamlessly captures crisp, clear, vivid shots.

The F1s’ sophisticated photography platform offers a host of practical features. Adding to the rear camera’s panorama mode is a Selfie Panorama feature up front, ensuring that users will get the whole party in the shot. Meanwhile, selfies can be automatically activated with ‘Palm Shutter’ - by a simple wave of a hand or with ‘Voice Shutter’ by simply saying ‘Cheese’, leaving users free to get their shots just right and avoid the unwanted shake caused by pressing the shutter button

Lightning-Fast Touch Access, New Fingerprint-Activated App Launch

The F1s also features a home-button fingerprint reader, which can unlock the phone in a mere 0.22s, easily one of the fastest fingerprint reader’s in the price segment.

The fingerprint reader is also the key to a brand-new feature: fingerprint-activated calling and app launch. Users can assign five different fingerprints to applications and contacts of their choice. Then, by using different fingers to unlock the phone, the pre-set app or phone call will start automatically, saving users the inconvenience of finding names in a contact list or looking for an app among dozens of icons. See a shot you need to capture fast? Just drop your pre-set finger for the camera app and go!

Smooth, Snappy, Long-Lasting Performance

The F1s cruises on an octa-core 64-bit processor with 3 GB RAM and 32 GB ROM. On the firmware front, the fast, smooth and snappy ColorOS 3.0 will keep F1s users happily multitasking. On ColorOS 3.0, hundreds of the most common usage scenarios have been painstakingly optimized for superb speed and performance.

One of the key benefits of the F1s, is that it packs a large 3075 mAh battery, whose performance is boosted by ColorOS 3.0’s state-of-the-art power-saving optimizations. In a test that simulates non-stop real-world use with a mechanical arm, the F1s coasted through 14 hours, meaning it will easily keep users going from dawn until dusk.

Sleek, Eye-Catching Design

OPPO never lets users down when it comes to design. The F1s features a 5.5-inch 2.5D Corning Gorrilla Glass 4 screen, with a pre-applied protective screen coating, giving a premium look without sacrificing premium durability. Two slender lines flow across the phone’s aluminum alloy back, giving it a sleek, effortless distinction.

OPPO F1s will be available in the market by mid of August at OPPO Showrooms in Dehiwala (011-22717302), Moratuwa (011 - 2645402), Negombo (031 -2222171), Galle (091-3120959) and Rathnapura (045-2233744) and authorized dealer's island wide and will come in Gold colour. It will be available in markets around South and Southeast Asia, as well as the Middle East, North Africa and Australia, afterwards.

About OPPO

OPPO is a leading global technology brand dedicated to providing consumers across the Americas, Africa, Europe, Oceania, and Asia with pioneering products that never fail to inspire and excite. OPPO we design, manufacture, and promote our own products, combining innovative technology with unique design, to ensure our customers always receive the best.

Founded in 2004, OPPO quickly proved itself in the market with its intense obsession to details. Each OPPO product encompasses a carefully selected array of attributes to specifically cater for users, combining impressive features with elegant designs. After entering the mobile phone market in 2008, OPPO quickly expanded overseas markets a year later. OPPO mobile phones are currently available in over 20 markets, with the brand already registered in 116 countries as of April 2015.

But OPPO doesn’t stop there. Using our passion for design and commitment to new technologies, OPPO has made a big impact in the audio-visual market by offering world-renowned, premium Blu-ray players in the United States and across Europe. For more information, please visit http://www.oppo.com/en/