Local SEO

Why Your Business Website Needs Local SEO:

As the Internet evolves and web users become more sophisticated, people are turning more and more to the Internet to find local services and products.

This is true for businesses that sell directly online, and for those that use the Internet to promote their brick-and-mortar business.

Local SEO Brings Local Visitors to Your Site

Applying search engine optimization strategies to your website will place your site right in front of the local web surfers seeking your goods and services. Attracting search engine traffic is the most beneficial activity you could apply to your website. Search traffic will bring the most qualified type of visitor to your site – a visitor who is SEARCHING FOR YOU. They are motivated to buy, making search traffic easy to convert into customers.
A well-optimized site should be both optimized for search, so visitors can find you, and optimized for conversion to turn the increased traffic into customers.

One of the services included within our packages, is the submission to Google Places. This will give you more of an identity when people are making local searches. It will show your address, a photo of your business and reviews amongst other things. Google Places is an excellent addition to your SEO campaign.

Common Obstacles For Local Websites…

If you are like most locally based businesses that have ventured onto the web to gain more exposure, you’ve purchased a basic website from a local web design firm or have tackled web design yourself. Many local business owners expect their snappy new website to automatically bring hundreds, if not thousands, of visitors and customers. They are sorely disappointed when it does not.

The primary reason the site receives little traffic is search engines barely know it exists, if they know at all. Many local websites are designed for good looks that impress the business owner. They are often not designed with search in mind as many web design companies are solely focused on design and know little about incorporating search optimization.

We find that most our clients are focused on running the day-to-day operation of their business, not running a website. Promoting a website online requires a different skill set many do not understand or have the time to learn. The Internet is still a relatively new, highly technological medium, and many people are unaware of how it operates. For this reason they don’t know where to start, or even ask the right questions, in order to get people to view their site.