Lato – A Sans Serif Typeface Family

Lato is a sans serif typeface family started in the summer of 2010 by Warsaw-based designer Łukasz Dziedzic. »Lato« means »Summer« in Polish. In December 2010 the Lato family was published under the Open Font License by his foundry tyPoland, with support from Google.

I do not think of type as something that should be readable. It should be beautiful.Ed Benguiat

In the last ten or so years, during which Łukasz has been designing type, most of his projects were rooted in a particular design task that he needed to solve. With Lato, it was no different. Originally, the family was conceived as a set of corporate fonts for a large client — who in the end decided to go in different stylistic direction, so the family became available for a public release.

When working on Lato, Łukasz tried to carefully balance some potentially conflicting priorities. He wanted to create a typeface that would seem quite “transparent” when used in body text but would display some original traits when used in larger sizes. He used classical proportions (particularly visible in the uppercase) to give the letterforms familiar harmony and elegance. At the same time, he created a sleek sans serif look, which makes evident the fact that Lato was designed in 2010 — even though it does not follow any current trend.

The semi-rounded details of the letters give Lato a feeling of warmth, while the strong structure provides stability and seriousness. “Male and female, serious but friendly. With the feeling of the Summer,” says Łukasz. Learn more at www.latofonts.com

About Volkhov <h2>

Volkhov is a low-contrast seriffed typeface with a robust character, intended for providing a motivating reading experience. Volkhov was designed by Ivan Petrov.

Feeling Responsive uses Volkhov for… <h3>

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Heading in Volkhov <h4>

As a four-weight family it is well-suited for complex text environments being economic and legible, contemporary and prominent. Many of its design solutions relate to this purpose: large open counters, rather short descenders, and brutal asymmetric serifs.

Heading in Volkhov <h5>

Spacing in Bold is slightly increased compared to the normal weight, because the bold mass is mostly grown inwards. The Italic has a steep angle and a distinctive calligraphically reminiscent character, as a counterpart to the rigorous Regular.

Modular Scale

Feeling Responsive explores the 2:3 perfect fifth modular scale created with www.modular-scale.com. This is the modular scale of Feeling Responsive.