Dove Introduces Short Film Selfie to Celebrate 10 Years of Real Beauty

Once again, Dove is making me cry -- but in a totally good way, I mean.

In honor of the tenth anniversary of their Campaign For Real Beauty, the women-loving brand premiered a short documentary called Selfie at the uber-trendy Sundance Film Festival. Adorable actress Anna Kendrick -- dressed in head-to-toe black-and-white -- hosted the brunch and Dove documentary viewing, which made us even more excited to see what just exactly what they had up their sleeve. (I mean, who doesn't love Pitch Perfect, right?)

The whole documentary (it’s only eight minutes!) is based on how a selfie — yes, the social media kind of #selfie — can help change your view on beauty. Directed by Academy-Award winning filmmaker Cynthia Wade, Selfie follows multiple generations of girls and their mothers from a Western Massachusetts high school and watches them create new type of selfies — ones that celebrates their unique beauty.

Throughout the short, there’s an important social media focus (besides the selfie): The challenge of #BeautyIs, which entails the film’s participants exploring their own self-images and taking seflies that prominently feature their self-perceived “physical flaws.” But with the help of pro shutterbug Michael Crook, the women build their courage to create art by embracing their least desirable feature. I won’t spoil the end for you — it’s a real tearjerker, but when the eight minutes are up, the girls recognize that unique is actually totally beautiful. Do you know how many years that takes most women? I mean, where were Dove and Michael Crook when I was in High School?

Oh and just because you aren’t a high school girl in Western Mass doesn’t mean you can’t get in on the self-love action. Head to DoveBeautyIs.com and upload a photo or 15-second video with #BeautyIs to show how you define beauty. (I also took a look on Insta and there are tons of great shots already up.

OK — enough talking about it, take eight minutes and watch Selfie below. Oh, and if you can’t drop a tear or two at work, I might call this NSFW — but only because it’s so touching.