The holidays are right around the corner, which means T.V. specials, decorations and holiday shopping. While retailers find ways to entice customers to shop for their gifts and treats early, Nordstrom is looking to drive shoppers into stores even earlier.

As part of its “Let’s Go Gifting” campaign, Nordstrom is rolling out a number of services aimed to help holiday shoppers: There are “Daily Drops,” which are exclusive, limited-quantity products released each day between November 27 and December 18; appointment-based “gift scout” services at 65 stores to help customers who want personalized assistance in finding the perfect gift, and even complimentary wrapping stations and special “gift shops” featuring specific themes like “family jammies” and “gifts to go.”

Nordstrom will also offer curbside pick-up service at select stores all day and night from December 16-24, as well as early-bird pickup from December 3-24. While the retailer has long been dedicated to an omnichannel sales strategy, it is ramping up its efforts this year to compete with the likes of Walmart, Macy’s, Target and more who are also offering optimized holiday services and logistics.

The holidays are right around the corner, which means T.V. specials, decorations and holiday shopping. While retailers find ways to entice customers to shop for their gifts and treats early, Nordstrom is looking to drive shoppers into stores even earlier.

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