NHG says it has recently partnered with a number of high-profile business and insurance clients to supply their customer base with this fantastic medical benefit.

CEO and founder Lee Dentith, who recently stepped down as CEO of Media Agency Group, said: “We felt it was the right time to rebrand the product as Now GP in order to keep it in line with our existing brand identity and upcoming future products.

“Our customers felt that ‘GP’ was more appropriate for the UK market; it’s a title that evokes trust in general practice and ensures our app is recognisable as a primary care platform operated by fully-qualified GPs.”