Victor Fernandes, Natura Cosmeticos, S.A.

Victor Fernandes is the director of science and technology concepts in innovation for Brazil's largest direct-sales cosmetics maker. "We do not innovate around products, but around a flow or well-being experiences...Our department of innovation is made up of almost 300 people here in Brazil...biologists, pharmacists, engineers, sociologists, psychologists..We launch more than 100 new products a year."