At first, Saturn of Indiana’s manufacturing plant didn’t think they could achieve zero landfill status, but by setting the goal and thinking big, they were able to take the neccesary steps to that mark. OK, I know Trump wasn’t refering to zero landfill status when he talked about thinking big, but you get the point.

Industry Week published a few briefs dated July 1 (so I’m assuming the articles are coming out in a to be released paper issue) and it caught my green-manufacturing eye.

I think the tone of the articles are a sign of green becoming commonplace. The magazine describes the necessity of green practices and its benefits while barely even mentioning the planet, or our climate. They just highlight companies that have made efforts to contribute zero waste to landfills: in Subaru of Indiana’s case, done in part by making sure materials are used again and that the byproduct of byproducts are sent for recycling.

Subaru also hired Allegiant Global to help them keep up with their zero waste goals because assafety and environmental compliance manager Denise Coogan, Subaru of Indiana says.

“We’re in the car making business, not the waste management business,”

Industry Week also highlights another large corporation, Frito-Lay, which has created their very own Department of Energy, which allowed them to better develop an off grid energy plan.

With progression like this, the planet benefits while you, the manufacturer, benefits. The attraction of a green economy is the idea that it could actually create a stronger economy while we making the necessary changes needed to preserve earth.

An important lesson to learn from these stories is that they never thought “zero waste”, or “net zero” would happen at such a large plant or at such a large scale but by taking the right steps in the right direction, it gradually became a reality.

As a general rule, it’s a great idea to aim high. Even if you think zero waste or even carbon neutrality is not possible, aim for it anyways, set a deadline and try to get as close to it as you can. Even if you don’t hit the number you expected, you will be headed in the right direction.