Customized Gamification: A Look at Cartoon Network Latin America

Gamification on Cartoon Network Latin America’s site is built on a simple concept – incentivize users for playing games. Their site features a ton of online games centered around Cartoon Network shows and characters. By playing games on the site, kids can earn points, collect medallions (badges), and increase their rank within the community. What’s unique about their implementation, is the creativity and attention to detail they’ve put into their gamified experience.

The image above shows three Gamification functions that are core to Cartoon Network LA’s user experience: rank, progress, and medallions.

The column on the far left is the user’s profile. Here, the user can view their overall points earned.

The middle column show the user’s progress towards a new level and how many points are needed to reach the next level.

On the right column, the user can see which medallions they’ve earned from playing games.

While playing a game, Cartoon Network lets users know when medallions are unlocked with custom notifications. Taking a look at the top right area of the image above, you can see these notifications at work. As new medallions are achieved, the medallions on the right seamlessly scroll down and fade out of the screen.

We are so proud to say that Gamification on Cartoon Network Latin America is powered by Gigya. We’d like to give a big thanks to Mariano Mammana, Digital Media Operations Manager at Turner Latin America, and the rest of the team at Cartoon Network Latin America for implementing Gamification in such an innovative, hyper-custom way.