RewardStream, a Vancouver-based provider of loyalty and referral marketing solutions for some of the world’s largest brands, is pleased to announce that its Lifecycle Marketing Platform™ (LMP) is now available for license. LMP has historically been offered solely in a SaaS model and is now directly available for license to brands, marketing solution providers and loyalty processors who specialize in the delivery of loyalty, reward, incentive, and engagement programs.

Recognized for both its functional richness as well as for its flexibility, LMP is a highly configurable platform, allowing for rapid and cost-effective program launches. It enables program operators to create highly customized loyalty programs with robust mobile, social, and gamification elements. Under the new licensing model, marketing solution providers can operate unlimited loyalty & engagement programs with LMP inside their own data center for a fixed one-time licensing fee.

RewardStream’s LMP has been recognized recently both by Forrester Research and leading global loyalty consultants for its exceptional range of functionality and robust administrative and programmer tools. It is ideal for anyone seeking to create or enhance a business-to-consumer (B2C), business-to-business (B2B), employee incentive, or multi-partner loyalty or engagement initiative.

Said Peter Oxley, RewardStream CEO and co-founder, “LMP is the result of twelve years’ experience in consumer and channel loyalty, providing a fast, flexible and measurable solution for a broad range of program types across industries, reward types, languages, and currencies.”

He added, “We have seen rapid changes in the market with digital marketing, social channels, real-time and mobile becoming the new normal. Few, if any, existing platforms can provide an omni-channel solution to meet these needs. There’s huge demand to replace these older platforms and we intend to fill that demand quickly by offering our platform to operators directly.”