Snapshots of Zhoug: Social Media Mentions Increase For the Condiment

Other items mentioned in a consumer food trends report from Tastewise included a purple yam, bone marrow, and a combination of spam, rice and seaweed.

What? You have yet to hear of zhoug? Maybe you need more trendy people in your Facebook and Instagram accounts. Social media comments for the condiment increased by 129% year over year, according to Tastewise, an A.I.-powered food intelligence start-up based in Tel Aviv.

Other items mentioned in a consumer food trends report from Tastewise included a purple yam, bone marrow, and a combination of spam, rice and seaweed…

People in Hawaii are more likely to know that spam musubi is a combination of spam, a block of sushi rice and a strip of nori (edible seaweed). Social media mentions were up 59%.

“A Hawaiian snack, spam musubi satisfies the U.S.’s increased snacking, along with the rising popularity of Hawaiian cuisine that the poke bowl craze introduced,” Tastewise said. “Combining a basic ingredient (spam) from World War II and a Hawaiian mainstay, spam musubi also taps into a growing hunger for cross-generational fusions.”