W+K have teamed up with Arla to unveil a colorful new campaign to launch Arla Best of Both (BOB): the UK’s first fat free skimmed milk that tastes as good as semi-skimmed.

To distinguish BOB in the milk aisle, it’s packaged with a bright yellow top that sets it apart from the traditionally blue, green and red topped milk.

The campaign kicks off with a 30 second TVC spot entitled ‘Welcome to Compromise.’ The ad revolves around the inhabitants of a town called Compromise who have been living in a joyless world of restraint until their lives are changed forever from the day of BOB’s unexpected appearance. The ad is a tongue in cheek celebration of what it means to bring a “Best of Both” promise to milk drinkers who compromise with their milk choices.

Bold splashes of yellow are brought to the town when an unexpected parcel arrives. Inside are neatly packed rows of BOB in ice boxes, which goes against everything the town has ever known. Word spreads as taste, texture and colour energise glasses of milk, cups of tea and bowls of muesli across the town of Compromise. A true transformation takes place. With people everywhere now wearing yellow outfits, Compromise has indeed gone yellow doolally.

Sarah Baldwin, Vice President, Marketing, Arla Foods UK, comments: “According to our research, 49% of semi-skimmed buyers say they would buy skimmed but don’t like the texture and 33% would buy skimmed but don’t like the taste. Our new ad celebrates the fact that we’re bringing a completely new “Best of Both” promise to milk drinkers: compromise in the milk aisle is a thing of the past.”

Sophie Bodoh, a Creative at Wieden+Kennedy, commented: “The milk aisle is a place of autopilot where people tend to just reach for their usual red, green or blue top. We needed people to notice this new yellow top milk. So we hit them with a big, bright burst of yellow and made that the focus of our story.”

The TV ad is part of an integrated marketing campaign featuring, shopper, outdoor 48 sheets, six sheets, press, digital and social media.

Wieden+Kennedy London and Halls have teamed up to launch a new campaign in North America and Canada that aims to be the first to take care of its audience when they’re not feeling great.

Promoting the strong and gentle variants of Halls cough drops, the campaign plays on the truth that people like two types of love when they’re under the weather: ‘Tough Love’ – for a motivational no-nonsense approach to care, or ‘Soft Love’ – for those who prefer to be hugged and pampered when sick.

The spot opens from a first-person perspective of 'you' sick in bed. Turning 'your' head left receives tough care and then right receives soft care. As the spot progresses, the care from both sides ramps up as each character tries to offer alternatives to make you feel better and out-do the other.

The campaign is brought to life by John C McGinley of ‘Platoon’ and ‘Scrubs’ fame. He looks after you as ‘Tough Love’ and ‘Soft Love’ characters in eleven pieces of film content that’ll leave you feeling better.

WWF #EndangeredEmoji picked up two awards at The Drum Social Buzz awards. #EndangeredEmoji is a first of a kind Twitter-based fundraising campaign launched by WWF. Its objective is to help raise awareness of and protect endangered species around the world. We were honoured to win for the Best Use Of Twitter and Best Charity/Not-for-profit Strategy. See the full list of winners here.

Wieden+Kennedy London won Agency of the Year at the 2015 Shots awards last night.

Lurpak Freestyle won Silver for Best Use of Music. Honda The Other Side picked up three Silvers for Sound Design, Branded Content and Online Film of the Year and a Gold for Digitial Campaign of the Year.

Honda Ignition won Gold for Best Use of Sound Design and Finish Dishes picked up Silver for Television Commercial of the Year.

TK Maxx, the ​fashion and home product ​department store​ ​retailer, has appointed Wieden+Kennedy as its creative and strategic lead agency across Europe.

After a competitive pitch over the Summer, the agency ​is​ delighted to win the business. The pitch team had ​very much immersed themselves in the brand and shopped their way through multiple ​format ​stores and the dot com site.​ All in the name of research, of course. ​

This win​ marks another opportunity for W+K to partner with Mindshare as the media account remains unaffected.

Deborah Dolce, the group brand and marketing director at TJX Europe, which owns TK Maxx, said: “Wieden+Kennedy’s strategic thinking and bold, creative work are outstanding and we look forward to this new partnership.”

Wieden+Kennedy London has been named Digital Agency of the Year at the 2015 Campaign Big awards. The Campaign Big awards celebrate the very best of creative advertising in the UK.

Honda The Other Side was awarded Gold in the Automotive category and also picked up Silver for the coveted Paul Arden Award which celebrates pieces of work that use alternative advertising techniques and that don't sit in a particular category.

Three #holidayspam won Silver in the Telecoms and Technology categroy and Finish Dishes also won Silver in the Household Goods category.

Three #holidayspam picked up a Gold for Creative Strategy at this year's APG awards. A special prize was also awarded, the Planning Innovator Award. The paper will be published in the 2015 awards book.