Snoop Dogg launches online store 'SnooperMarket'

Rapper and entrepreneur Snoop Dogg has teamed up with bosses at Overstock.com to create his very online portal where he will sell his own products along with other things that he likes.

Entitled 'The SnooperMarket', this online store not only features goods handpicked by the 'Drop It Like It's Hot' superstar, but his family and wife also join him on the project and promote their own favourite products.

The company's CEO, Patrick Byrne, explained that it's a great internet shop and it has been really successful so far:

"This was an inspired collaboration. The collaboration between Snoop Lion and Overstock.com turned out to be much more effective than either party imagined at the outset."

Some of the featured items include a 'char-broil four-burner Kettle Grill', which is available for £261.69, and a 'leather egg chair', which retails for £641.47.