SinglesAroundMe® (SAM), The world’s first location based mobile dating app announced today, the upcoming launch of multifaceted campaign dubbed “Hear Me”. Designed to showcase the uniqueness of the SinglesAroundMe app that revolutionized the industry, and to highlight the fact that finding a good match, doesn’t just come down to how a user looks in their photo.

"Hear Me” defines the authentic real world opportunity users experience through the SinglesAroundMe® app. Swiping through profiles of nearby users, combined with GPS Location Check-In map features and open messaging, more closely mirrors the real world and showcases a better, more human way for single people to meet.

SinglesAroundMe® has resisted the primal instinct “fad” of some apps that prevents users from communicating with each other, unless both users like each other’s photos. “Strong anecdotal feedback hinted to us that there is a growing backlash to this, which is why we have taken a different approach” commented Julia Somers, Head of User Experience at SinglesAroundMe®.

“Hear Me” was used as the guiding metaphor for the team to build the next generation of SinglesAroundMe® apps. It also became clear that this metaphor is ideally suited as the new marketing slogan. ““Hear Me” is strong and it’s what we all wish for. “We all want the other person to hear us before a photo pre-determines our destiny, which is why we allow for open messaging between users,” said Christopher Klotz, company CEO and founder.

Five years ago we became fascinated by the idea of leveraging modern cell phone GPS technology to discover new ways for single people to meet. We were disenfranchised with Internet dating and frustrated by the lack of immediacy, real world opportunities and simply thought there was a better way for people to discover one another. SinglesAroundMe was born to solve this problem and we became the very first location based mobile dating app in the world. It may sound crazy, but we wanted you to be able to meet single people around you today and if you traveled somewhere tomorrow, to meet a whole new group of people instantly. Today the name SinglesAroundMe has become a marque brand and is used by millions of people around the world everyday.