In “The Magic School Bus: Magnificent Monarchs”, guests will follow the life cycle and migration of the Monarch Butterfly between Canada and Mexico, narrated by Ms. Frizzle and the students from Scholastic Books “The Magic School Bus” series of books and TV shows. Riders will fly on a Magic School bus of their own through scenes of the butterflies’ metamorphosis and generational travel across North America.

As a writing exercise, I wanted to create a moderate throughput dark ride, with medium-level technical requirements, not based on existing IP, where the trope of “something goes horribly wrong” isn’t he driving force behind the events of the ride.

Museum sleepovers are quite the thing now days, and I think they’re a great way to increase engagement of young museum goers. Kids especially are exposed to learning from a different angle. Simply, more time at the place equals more immersion, and more chances for learning to stick.

I’ve joined a trade group from Themed Entertainment, the TEA as I’m doing media consulting on a few interactive projects,and my long term goal, is to work at a design place helping come up with attractions. My background in VFX is my starting point to learn the details of the field.

Attending TEA networking mixers, people often ask me about the VFX industry, and how comparable it is to what I’ve seen in Themed Entertainment.

My friend David C. Cobb just put up the talk he gave at SATE (a conference on Storytelling, Architecture, Technology and Experience I was lucky enough to go to) in October. It’s smart stuff, well worth *any* creative persons’ read.

Post SATE, I having a lunch chat with my friend Dave about Story in Themed Entertainment. Your Story can be a way to connect with your market, a mission statement at the core of your large scale business decisions, or a guide to project decision making [continued…]