.cancerresearch — a role model for dot-brands?

by Kevin Murphy

.cancerresearch went live today with an interesting, and possibly unique to date, take on the new gTLD concept. It’s technically not a dot-brand under ICANN rules, but there no firm plans to start selling registrations to third parties yet and the people running it are pointing to it as a possible model from which dot-brands could draw inspiration.Read the full article