Apple Watch sales will expand to The Netherlands, Sweden, Thailand on July 17

The Apple Watch will arrive in at least three new countries next month, Apple revealed on Friday, as consumers in The Netherlands, Sweden and Thailand will be able to purchase the company's newest gadget beginning on July 17.

Apple made the reveal quietly via updates to its official Dutch, Swedish, and Thai websites. The 38-millimeter Apple Watch Sport will start at 419 ($468) in The Netherlands, 3,995kr ($481) in Sweden, and ฿13,500 ($399) in Thailand.

The announcements came on the same day that Apple kicked off its second wave of Watch launches, bringing the wearable to Italy, Mexico, Singapore, South Korea, Spain, Switzerland and Taiwan.

Industry estimates place Apple Watch unit sales at around 2.79 million since the device's launch, though the company has yet to confirm any figures. Fewer than one out of every five buyers are believed to have purchased extra bands, though that number doesn't take into account sales that may have occurred after the initial Watch order.

Still, demand for the Watch is generally categorized as "healthy," and Apple chief Tim Cook recently said that developer interest is higher for the Watch than it was for the iPhone or iPad at similar points in their lifecycles. Apple has already revealed plans for watchOS 2, which will include a new nightstand mode among other enhancements.