DEMO: The big Silicon Valley launch extravaganza set for Oct. 1-3

Here’s why you need to come to DEMO, the big product launch event set for Oct 1-3.

Whether you’re a company launching a product or an executive wanting to stay on track of the latest big technology trends and conversations, DEMO is the place to be. This is one of the best places to get deals done. Entrepreneurs can sync at a single event with dozens of tech writers, investors can find promising teams to back, and business development and IT officers can see what’s coming next.

DEMO is just eight weeks away, and our class of presenters is already taking shape. Some awesome companies are lined up and ready to go, but we’re always looking for more. So if you’re working on a new tech product or service that will be ready to launch in October, we want to hear form you now. The deadline to apply is Friday, August 17.

But the main star of the event is still you, the entrepreneur. DEMO has an unrivaled history of launching companies (Salesforce, Netscape, Tivo, Fusion-io, VMWare, WebEx, Sun’s Java: The list goes on), and we’re continuing that tradition this fall.

One of the biggest draws is that launching at DEMO is incredibly efficient. The word’s tech press is highly represented at the event (many of the leading technology reporters are based in SF, a short drive away from the event), and so a company can save time by hitting them all up at the event, either at its station during the breaks or in the hallways during the show. And then, of course, for companies coming from outside of Silicon Valley, it’s a great time to schedule a trip up to Sand Hill Road to raise funding from the big venture capital firms here. Many venture capitalists attend the event. Many deals are started on the spot, at the event. And, of course, if you’re a company launching at DEMO, you can use the pending event as leverage with partners or investors to make the move faster (they’d better move to invest you in, because after DEMO, your product will be known to the world). It gives company engineers a nice deadline to work toward: Get that product out now, or else!