Having an attractive website is brilliant to share with friends, but one that generates customers and other users is only possible with SEO. If your website is not ranked highly in search engine results for your chosen keywords then nobody will be able to find it, no matter how fantastic it looks.

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to your web site. This is done by carefully researching and analysing what search engines require to show your site as the chosen site over all the other web sites for the chosen specific key words in their search results.

Our Walsall Based SEO Services is dedicated to researching and choosing keywords relevant to your website and company. The more traffic your site receives, the more sales you will make and the higher it “ranks” in the search engine results the more searchers will visit the site.

SEO can also target different kinds of searches including image search, local search, and industry specific company information. Think about finding help on a product, you search in Google the product and fault and you get the most relevant page first.

SEO works on the principle of finding out how search engines work and what keywords people search for in your given sector. Optimizing a website primarily involves editing it’s content and HTML coding to be search engine bot friendly.

The acronym “SEO” refers to “search engine optimisation”, a term adopted now by an industry of consultants carrying out optimization projects. SEO can be performed as an individual service or may be used to compliment an existing marketing campaign. To rank highly in your given keywords, businesses require an effective SEO Consultant to calculate what is required to make changes to the HTML source code of a site. Exactly how SEO is carried out varies between SEO company and SEO company. Chameleon SEO Services offer a web site development and design improvement program at very affordable costs. We aim to make your website “search engine friendly”, meaning that your website design, menus, content management systems and shopping carts that are all involved in the optimisation process.

Many SEO consultants will not have the skills and knowledge to be able to gain results in an ethical way, so resort to underhand methods to try and cheat the Google system. In the long term this may cause your website to be penalised, so your affordable SEO services or cheap SEO consultant could cause you problems.

These cheap SEO Walsall consultant techniques are known as black hat SEO or Spamdexing. They rely on unethical methods such as link farms and keyword stuffing that reduces the readability of the site for the user and degrades the relevance of the search results. Search engines are aware that some SEO consultants practise these methods and as a result have developed software which is able to recognise these sites and remove them from their Indices so choosing a reliable SEO consultant is paramount to your success online.