What was already the brightest in the world gets a dramatic boost inlow-light performance. With the addition of our Ultra Wide Band Coating, ourfully multi-coated lenses deliver an unrivaled 95% total light transmission across more of the visual light spectrum than before. Now purged with argon for the ultimate in long-lasting waterproof integrity. That's more hunting time built-in. And the most lethal riflescope ever devised. Again. The new Elite.