The new hotel will boast 120 rooms, including 10 suites and family rooms with a mixture of coastal and park facing rooms.

In addition to the rooms the hotel will include stylish dining and conferencing facilities. These include the Beachside Restaurant, Ocean Bar, Surfside Café and Shoreside Conference Centre.

The new hotel is set to open in Spring 2019 and the £12m investment will see the creation of 30 new permanent jobs and 40 seasonal vacancies.

Amanda Thompson OBE, Managing Director of Blackpool Pleasure Beach, comments, “We are delighted to be able to announce the name of our new hotel and its facilities. We want to build on the success of The Big Blue Hotel and be able to offer visitors to Blackpool another stylish hotel which exceeds the expectations of both leisure and business visitors.