"Subjective opinion is the rule of the day. 'I don't like it, therefore it must not be good'. The public is not invited to sit in the lab. Design is about communication with a public that's unaware of motivations behind a design"

— 99% Invisible podcast

Open Branding Project Goals

1. Allow the public to view the design process from start to finish. Because logo and branding work is often misunderstood by the general public, and final results are sprung upon them, it may be beneficial to the client to allow all the planning, thought, and work to be seen while also giving the audience time to absorb the idea of something new happening.

2. Make weekly posts which update the public on the latest steps and decision being made during the project.

3. Use the Open Project model to grow online following of Baseball New Zealand and act as its own marketing campaign.