Archive for the ‘historical’ tag

At Union Metrics, we can access any tweets in Twitter’s history for TweetReach analytics reporting! So if you’re interested in understanding the impact of tweets about a past campaign or project, we can help. Use this guide to see which TweetReach product you need, depending on when your tweets were posted.

When were the tweets posted?

Recently

If the tweets you’re interested in were posted in thepast week, try running a snapshot report. Snapshot reports are great for recent, smaller events. Free snapshots include up to 50 recent tweets, and our full $20 snapshots will include up to 1500 tweets from the past few days (usually up to a week).

A while ago

If the tweets are more than one week old, you’ll need our premium historical analytics. With our historical Twitter analytics, we access the full Twitter archive and can analyze any public tweets that have ever been posted, dating back to March 2006. Pricing starts at $199 and is based on report duration and total tweet volume. Request a quote or more information here.

In the future

If the tweets haven’t been posted yet, set up a Tracker with our TweetReach Pro Twitter analytics subscriptions. That starts at just $99 per month, which includes real-time, ongoing monitoring for two topics, hashtags, keywords or accounts and up to 100,000 tweets per month. You just need to set up your Tracker before tweets start going out, and we can capture them all. You can see full pricing here.

If you’re in charge of planning a big Twitter campaign, you want to arm yourself with as much information as possible. Our premium historical analytics can help you see where holes have been in past campaigns, what worked, what you might want to test out this time around, and a lot more. From planning out a campaign to filling in your knowledge when something unexpected happens, our historical analytics have you covered.

What exactly are historical analytics?

With the ability to reach all the way back to the first public tweet posted in March 2006 – we have access to the full archive of historical Twitter data from Gnip – we can search anything and everything you can think of. This goes beyond the scope of basic Twitter search and anything that can be pulled with Twitter’s public API; the information you can get from those sources is limited to about a week back. But the historical archive includes the full archive from Twitter itself, and you cannot get that just anywhere.

The possibilities for using our historical analytics are as varied as the content on Twitter itself, and if you’ve ever used our Pro Trackers the analysis is similar: you get reach, exposure, volume, tweet and contributor metrics. Better still, it’s delivered in the same format as our Trackers, so you don’t have to learn to navigate something new (unless you’re entirely new to TweetReach, in which case welcome, and we’re here to help you!).

What can I use historical analytics for?

Here are just a few ideas of what you can use our historical analytics for:

Research: Know how the public reacted to a particular event as it unfolded. See how a news story evolved; pinpoint who broke it, who influenced it at different points, and when other major players joined in, or didn’t. This applies to business as well as news research: look at those same things, but with a campaign instead of a news story. Gauge public reception to a certain business sector, or a new business specifically. Don’t take the word of articles telling you how the public is reacting- see it for yourself, in their own words.

Fill in the gaps: Did you sign up for a Pro suscription after you launched a campaign, and missed some data? Now you can fill it in.

Competitor analysis: See how your competitor’s past campaigns stack up to yours. Measure your share of voice (we’ve got a detailed four steps to doing just that here) and plan for how to improve it. Are you leading the conversation, or is your competitor? Is nobody leading the conversation, and you have a chance to step in and do so? Have the information to definitively show your boss where you stand, and how you plan to improve that standing. Take the guesswork out of it.

Year-by-year comparison: If you joined your company recently, historical analytics are a great way to see what results past campaigns have brought in. It can also help you fill in past metrics if you’ve just gotten a budget for analytics. Historical analytics give you an ideal way to measure benchmarks: the only way you can truly understand the performance of present and future campaigns is by knowing where you have been. This way you can establish KPIs for your social program.

Industry standards: Historical can be used for competitor analysis- compare campaigns from several different players in an industry, to see how each one’s strategy stands up- and for competitor research– an extension of the earlier research point, and related to share of voice. Use the information you get from historical analytics to pitch potential clients, showing them that you have consistently run campaigns that will increase their share of voice, and that you’ve outperformed other, similar campaigns run by competitors. This can also give them a reason to hire you, if they haven’t taken on an agency before. Prove to them that they can do better with you than without you.

Crisis communications: Sometimes things happen that are impossible to plan for, and therefore you weren’t already tracking them. Historical gives you the opportunity to go back to fully understand the conversation as it unfolded and act accordingly. It’s great to know that, even if something unexpected happens, we can still access the data to make the best decisions about how to move forward in a crisis.

Got something you want to use historical analytics for? Great! There’s more here about the specifics of how it works and you can also request a quote. Historical analytics start at $49. Pricing is based on report duration and tweet volume.

Today, we’re announcing our brand new TweetReach Historical Analytics – all the in-depth TweetReach analytics you’ve come to love, now for any tweets ever posted, dating back to March 2006. This is the first product of its kind to offer comprehensive historical analytics for any topic from the full Twitter archive and we couldn’t be more excited to share it with you.

While real-time analysis of Twitter activity is crucial, it’s only part of the Twitter story. Historical analytics make it easy to measure today’s performance against past trends or dive into an event that wasn’t tracked in real-time. With TweetReach Historical Analytics you can use powerful queries to extract anywhere from a few hours to a few years of the data that matter to you.

On top of the extensive Twitter archive, we provide our in-depth analytics, including all the metrics available in TweetReach Pro – reach, exposure, tweet volume, contributor and tweet details, URL and hashtag analysis, and so much more. This opens up so many possibilities for your Twitter analysis! For example, our premium historical analytics are great for:

Twitter emergencies – Did something come up suddenly or unexpectedly?

Recurring annual or monthly events – Need to track trends over time?

Competitor and share of voice analysis – What are people saying about others?

Benchmark data – Want to compare new tweets to older tweets?

Research – Curious about what people thought about a past event or topic?

You can use our Historical Analytics to backfill a new or existing Tracker, or purchase a one-time analysis any time you need it. You can customize the time frame down to the minute, so we can analyze tweets from just a few minutes all the way up to a few years. There’s more detailed information about our historical analytics on our helpdesk. We have this historical tweets access to the full archive of tweets through Gnip’s new, fully compliant Historical PowerTrack for Twitter.

If you’re looking for in-depth, full coverage analysis of any campaign, event or topic any time in the past, then our new TweetReach Historical Analytics is just what you need. Pricing starts at $149 and you can get started here.

About TweetReach

TweetReach is brought to you by Union Metrics. We focus on delivering powerful social analytics that enable marketers to measure and improve their social media campaigns. We provide analytics across Twitter, Instagram and Tumblr.

Here on our TweetReach blog, we share our favorite Twitter tactics and strategies, as well as company announcements and events.