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On Nov. 22, Microsoft's newest console, the Xbox One, will go on sale. The company is planning to present the first new Xbox sold to a lucky New Zealander, and until then it's keeping the unit under lock and key — and fin and tooth.

Yep, it's being guarded by sharks. The company put the console in a water-tight case, weighted it down and set it on the bottom of a tank containing 20 sand tiger sharks, hosted by Kelly Tarlton's Sea Life Aquarium. (Via 3 News)

Your move, Xbox thieves. If no one does manage to make off with the loot, the console will be fished up and handed to the first customer at a midnight launch party.

"We decided to look for the ultimate in security, and we rang up the Kelly Tarlton's people and said 'Hey, you guys have got a shark tank. Could we potentially borrow it?'" (Via The New Zealand Herald)

So it was all just about practical security measures, obviously.

Sort of like how the company also put a giant Xbox One in Vancouver, which spawned a zombie apocalypse. That was just a public service announcement or something. (Via YouTube / Xbox Canada)

The company can be forgiven for going a little over the top with its marketing though. There hasn't been a new Xbox console debut in eight years.

Well, unless you count the ones that are already in customers' hands. The company confirmed last week that a handful of consoles had already shipped due to a distributor error. (Via Kotaku, Major Nelson)

Oh, well, the shark thing is still cool. Everyone who won't get an early order or a sunken treasure will be able to get their consoles at one of Microsoft's 10,000 midnight launch parties Nov. 22.

First Xbox One Console Is Being Guarded By Sharks

On Nov. 22, Microsoft's newest console, the Xbox One, will go on sale. The company is planning to present the first new Xbox sold to a lucky New Zealander, and until then it's keeping the unit under lock and key — and fin and tooth.

Yep, it's being guarded by sharks. The company put the console in a water-tight case, weighted it down and set it on the bottom of a tank containing 20 sand tiger sharks, hosted by Kelly Tarlton's Sea Life Aquarium. (Via 3 News)

Your move, Xbox thieves. If no one does manage to make off with the loot, the console will be fished up and handed to the first customer at a midnight launch party.

"We decided to look for the ultimate in security, and we rang up the Kelly Tarlton's people and said 'Hey, you guys have got a shark tank. Could we potentially borrow it?'" (Via The New Zealand Herald)

So it was all just about practical security measures, obviously.

Sort of like how the company also put a giant Xbox One in Vancouver, which spawned a zombie apocalypse. That was just a public service announcement or something. (Via YouTube / Xbox Canada)

The company can be forgiven for going a little over the top with its marketing though. There hasn't been a new Xbox console debut in eight years.

Well, unless you count the ones that are already in customers' hands. The company confirmed last week that a handful of consoles had already shipped due to a distributor error. (Via Kotaku, Major Nelson)

Oh, well, the shark thing is still cool. Everyone who won't get an early order or a sunken treasure will be able to get their consoles at one of Microsoft's 10,000 midnight launch parties Nov. 22.