"To change something, build a new model that makes the old model obsolete.”"

After working with a CEO of a $4B Fortune 500 company for a year, our founder decided it was time to take matters into his own hands and launch an agriculture movement. Getting back to his sustainable roots, the founder pursued a vision that was ahead of its time but is finally now in fashion. This came with challenges as the AgTech and Smart Farming market was unknown and has just reached its tipping point in 2018. Vertical growing, and growing in soilless mediums in any location, at anytime, would be the way we could grow food on every corner, but required better incentives for citizens.