Our specialty is finding the best underwear for every woman’s shape and size, and that includes our moms-to-be! The differences may seem nuanced, but ask any pregnant woman who will vouch for the fact that all your senses are heightened and every comfort matters during this special time.

Sensitive skin during pregnancy is common because of increased hormone levels and because your skin stretches as your baby grows. Underwear made from natural fibers can reduce skin irritation around the bump, hips, thighs and butt.

Intimate Portal Under The Bump made from 95% cotton

3. Moisture wicking

When you’re pregnant, your body produces extra estrogen and progesterone which triggers heavier discharge. Look for breathable materials like cotton (especially for the gusset), or pairs made specifically with moisture wicking fabrics to help keep you comfortable.

4. Pad-compatible

Sometimes moisture wicking will not be enough, especially postpartum. Bikinis are your best option so that pad wings have just enough material to wrap around and stay in place.

5. Low-rise fit

Styles that sit below the bump and don’t put pressure on the belly. This style is particularly great for post C-section recovery.

… And a bonus tip: Pairs as sexy as you want!

Just because you’re pregnant doesn’t mean you have to seek boring, functional pairs. Several studies show your pregnancy glow and increased hormones can amp up your sex life. ProTip: Cosabella’s classic Never Say Never thong comes in a maternity style with stretch lace and cotton gusset.

There is no room in your life for settling, hoarding, or self-neglect, so why accept the unacceptable when it comes to your most intimate choices? The Underclub Team wrote these Ten Commandments of Underwear to help guide you towards greater self-confidence, and most importantly: alignment with your highest, sexiest self.

1. You shall value no other opinions higher than your own for your underwear selection

Your S.O. may love lace thongs and your sister might swear by boyshorts, but when it comes to your underwear, it’s your choice and yours alone. Hold your opinion about your underwear in the highest.

We all have our go-to brands, but spice it up a little by trying out some new ones. You’ll find a variety of gorgeous styles to grace the altar that is your underwear drawer.

3. You shall not complain in vain about underwear that doesn’t fit. You shall fix it.

Just like clothing brands, not all underwear brands use the same size models- that means a “small” in one brand may be a “medium” in another. Don’t squeeze yourself into something too small or tight because of inconsistent vanity labels (Pro Tip: European brands generally run smaller).

It’s tempting to keep the underwear with the unfortunate period stain – just in case. Don’t do it. We can’t guarantee new underwear will cure PMS, but ill-fitting or bad underwear can definitely make your mood worse.

5. Honor your mother and her request for clean underwear

That advice your mom gave you about always wearing clean underwear is sage. In the worst case you get hit by a bus… or find yourself at the center of an #undervention.

6. Remember laundry day, keep it holy

Never wear dirty underwear on the Sabbath…or Monday, or Tuesday, or Wednesday, or Thursday… or any day for that matter. Make sure you have enough good pairs that you won’t run out before laundry day.

7. You shall not commit commando…without knowing your other options

Going commando is freeing for some and a bacterial nightmare for others. Don’t worry, we have a solution for that: seamless underwear. You get the look of commando, without any of the worry.

8. You shall not steal glances in the locker room, hoping that no one notices your tattered underwear

There’s never a good time to wear underwear that you’re embarrassed about, not even for a sweaty workout. Do yourself a favor and commit to only wearing underwear that makes you feel like the boss you are.

Underclub: Join the club that’s all about U.

A few months ago I received an incredible opportunity to work with the President of Berlin Cameron and her creative team for a holistic development of our brand for the first. time. ever. For those of you who know me, my background better lends itself to tackling financial and operational challenges, and Underclub’s very first logo looked like this:

Underclub’s first logo designed by yours truly in PowerPoint.

Working with Berlin Cameron throughout the full creative and branding journey was incredible. I got to flex new decision-making muscles that didn’t involve excel formulas and I learned to trust my gut more with big decisions.

Here are my 5 takeaways from the branding experience:

1. The creative process is surprisingly linear:

The first step was picking a logo, and then each design decision informed the next. I imagined we’d consider the logo and the font and the colors all at once as interchangeable pieces, but it was more like building a physical structure where you establish your foundation and build up from there.

The very first round of logos.

2. Stories are powerful

The new branding helped me clarify our story of the Underwomen. I feel a new kind of confidence making business decisions that build upon what we stand for and our personality- not only with questions around design and marketing, but also how we structure partnerships and allocate our merchandising buys.

3. Trust your gut

I rely on math for 100% of my decisions and constantly feared that I would feel the wrong feelings when it came to making design decisions. At first I would wait a few hours after every meeting to give any indication of feedback, but eventually came around to trusting (and speaking) my gut reaction to colors I had an immediate connection with or images that didn’t do it for me.

4. Creative execution is calculated:

As we progressed with the design process, I delighted in seeing numerical guidelines to make our designs look good across every customer interaction with our brand (site, packaging, email and social media)- like our text tracking (how far the letters are spaced) and the exact hue of #UnderBlue.

5. It takes a village

To bring the brand work to life, we scouted a photographer and model, re-sourced packaging vendors, and implemented, tested and optimized the website. Pulling together these components moved at 100x the speed compared to when we didn’t have our branding under wraps.

Our amazing photographer and model, JT and Emily.

I am beyond excited about sharing the Underclub brand with everyone after all this hard work. Want to watch our brand in action? Here’s how:

Thank you SO MUCH to the Berlin Cameron team and everyone who has helped get us to where we are today. If your startup or company is interested in working with badass creatives, please reach out and I can put you in touch with the phenomenal team at Berlin Cameron.

Originally posted on Medium. This is part of a 12 month series where Underclub founder, Katie Fritts will be giving a more personal look into the company, our mission, and her story as a female founder.

So many “but(t)s”

I absolutely love hearing from members about how our deliveries make them feel: “I know this sounds silly but getting the monthly surprise feels empowering” or “It feels kind of selfish but it just makes me feel so happy.” After pouring through feedback, I noticed something interesting: by ordering luxury underwear, women were doing something that made themselves happy but also feeling guilty about doing something kind and empowering for themselves. This left me feeling perplexed, frustrated and almost sad. It got me thinking about why is it that when we do something that’s supposed to make us feel good about ourselves, we end up feeling embarrassed or guilty instead. It’s because there’s some part of us that’s telling ourselves we don’t deserve it.

My wish is for every woman to know her self-worth, and to recognize when she isn’t giving herself the credit she deserves. By no means am I saying that if you don’t buy designer underwear, then you don’t love yourself. Our service is one way to show yourself self-love; one way to feel good about yourself. Investing in beautiful underwear can make you feel confident, and confidence is empowering. Just like prepping for a big meeting with a relaxing manicure, or sweating out a stressful day with a SoulCycle class. For me, getting dressed in the morning with intention is “what I do” for myself.

But(t) why Underclub?

The same sentiment in these members’ reviews, that sense of wanting but not deserving, was how I felt before starting Underclub. I’ve always had a passion for building and creating, and I felt painfully trapped in corporate jobs where creativity was not valued. So I broke free from the corporate world to go to business school and change careers… but after two years and $100K+ worth of schooling, networking and interning, I wasn’t sure I had “earned the right” to start a company yet. My inner critic was telling me that if I didn’t have a startup plan that was perfect, then people would judge my decision (and me) as silly or stupid.

I remember the exact moment when a family friend gave me the kick in the butt I needed to start Underclub. When I told him my goal was to start my own company but that first I needed to get more startup experience, he ignored all my requests for startup intros. Instead he advised me to go to the desert and do drugs until I came back with an idea to start a company, and that’s how Underclub began! Just kidding. After 30 minutes of me trying to get startup leads out of him and him suggesting ways to free my inner creative, I told him my idea to fix the terrible experience of buying new underwear, he said, “It’s not a stupid idea, you should do it.”

Most women (myself included) have passed up opportunities or haven’t taken risks because of that inner critic telling us that we don’t deserve something, that we aren’t ready, or that we aren’t good enough yet. For me, that critic feels like guilt, embarrassment or shame. But here’s the thing- whether it’s asking for the job promotion, telling an overbearing friend “no,” or buying yourself really nice underwear, if it’s coming from a good place on the inside, it’s worth doing. We need to make a more conscious choice to invest in ourselves and to quiet that critical voice.

Which brings me to my biggest mission: Underclub represents my desire to build a female-founded and female-focused community that empowers strong, confident women. We’re starting with delivering, joy, comfort and confidence in the form of luxury underwear, because starting your day out with great underwear feels phenomenal. We have literally got your back.

It’s fall again and that means it’s nearly time for one of our favorite holidays – Halloween! Leave the trick-or-treating to the kids and throw an epic Halloween bash that people will still be talking about at Thanksgiving. From clever costumes inspired by our favorite underthings, to decoration tricks and scrumptious treats, we’ve got you covered, ghoulfriend.

Serve up a cocktail that’s sure to be the center of attention like The Witch’s Heart for a delicious (and spooky) show, or make a pre-party batch of Hocus Pocus Punch that won’t have you mixing drinks all night. And for the angels who attend (a.k.a. The D.D.’s), you can make an extra batch of the Hocus Pocus Punch without the rum.

Source: Hocus Pocus, cinemablend.com

4. Wickedly fun activities

Build up the party’s energy with an elaborately themed murder mystery party, or kick off the night with a “Who Am I?” mix-and-mingle game. For the latter, write down characters from famous scary movies on index cards and tape one to each person’s back as they arrive. The goal is for each person to guess who their character is by asking each of the other party goers yes or no questions.

Source: Marlene Dietrich, devorahmacdonald.blogspot.co.uk

5. A killer costume, underwear-inspired, of course

If there was ever a good time to wear your underwear as (tasteful) outerwear, Halloween is it. A black leotard or some leopard print boyshorts will help you channel your inner Beyonce. Feeling adventurous? Put together a Circus Ringmaster costume, complete with red sequin shorts and striped stockings. Whatever you do, don’t be a basic witch.

Throughout history, a woman’s time of the month has been considered taboo. Molly Hayward is working to change that, while making the world a better place for women everywhere.

Unlike other feminine products, Cora tampons are 100% organic, which is better for both your body and the world. If that wasn’t enough, the brand matches all orders, by providing pads to women in India without access to feminine products.

Favorite Track On Your Current Playlist: Only If for a Night – Florence and the Machine

WHAT ARE THE THREE WORDS THAT BEST CAPTURE YOU?

Fierce, kind, wild.

WHAT GETS YOU OUT OF BED IN THE MORNING?

Sheer will! And coffee. And the chance to have an amazing day. I am not a morning person!

IN YOUR WORDS, WHAT IS CORA AND WHAT IS ITS MISSION?

Cora is a modern method for managing your period.

Cora brings sophisticated and 100% premium organic tampons and lifestyle accessories to the modern, smart, and stylish woman (product shot below) while providing menstrual products to girls in India for every Cora supply purchased, so they can stay in school during their periods.

Our vision is to change the experience of womanhood, starting with the way we experience periods.

WHAT WAS THE MOMENT YOU KNEW YOU HAD TO CREATE CORA?

I was in Kenya, and I met a girl who told me that she and her friends stayed home during their periods because they couldn’t afford menstrual products.

WHAT PARTS OF YOURSELF ARE REFLECTED IN THE SOUL OF THE COMPANY?

The commitment to helping women and girls in need. That piece comes from the deepest part of my heart. There wouldn’t be a Cora if I hadn’t met that girl and felt a connection with her a responsibility to help.

WHAT WAS YOUR BIGGEST DOUBT BEFORE STARTING CORA?

That I wasn’t qualified to start a company.

WHAT MAKES CORA DIFFERENT FROM OTHER TAMPON COMPANIES?

Everything. Cora considers every aspect of the period management experience and its pain points and solves them in its offering–from the tampon (organic cotton in a compact BPA-free applicator), to the way women store their tampons at home (Cora’s Little Black Box) to the way women carry them throughout their day at the office/the yoga studio/the bar (Cora’s Little Black Clutch), to the way they sound when a woman is opening them in the bathroom stall (soft and silent wrappers). These are included in every subscription, because we believe this is how period management should be treated–as integral to women’s lives instead of an afterthought.

We’ve created an experience so different that we hear our customers say we’ve changed their attitudes about their periods, because with Cora it’s no longer stressful or embarrassing for them. Whereas their old brand made them feel like a 12-year old girl, using Cora feels grown-up and sexy and in line with who they are as women–smart, health conscious, and sophisticated.

HOW DOES CORA HELP WOMEN FEEL MORE FEARLESS?

With Cora, no woman has to fear that the product she’s putting into her body might be harmful to her health. She doesn’t have to fear using an organic product that doesn’t actually work. She doesn’t have to fear carrying a bright pink designed-for-a-12-year-old tampon in her hand while she walks to the bathroom at work. She doesn’t have to fear that she won’t have what she needs, when she needs it.

WHERE CAN THE CORA COMMUNITY CONNECT WITH CORA AND GET SOME FOR THEMSELVES (E.G. WEBSITE, SOCIAL HANDLES, ETC.)?

What essentials are on your packing checklist? Most of us are so focused on packing the right outerwear that it’s easy to forget the importance of your underthings. While taking in the excitement and awe of a new city, the last emotion you want to feel is discomfort- of your underwear riding up into places it shouldn’t, or making a surprise guest appearance when the camera flash goes off.

Here are the three types of underwear you need to make your vacation feel simply fantasstic.

1. The Barely There Pair

Try: Empowered By You seamless thong, cheeky or boyshort.

If you’re anything like us, light breezy dresses are a given for a weekend getaway. Avoid the unwanted panty sightings and lines that can ruin an otherwise flawless outfit. Pack a seamless, nude thong to help keep VPL’s out of sight and out of mind.

2. The Oh La La Pair

Try: Blush Smolder thong or brief.

Add a sparkle to your smile knowing you’re rocking the ultimate accessory underneath. Whether you’re traveling alone or with a special someone, keep confident with a pair of Underbottoms that will enthrall. Who sees them is up to you. Try:

3. The Fabulous and Functional Pair

Try: Fleur’t cotton boypant.

The travel and logistics of getting to your destination can be exhausting. Be sure to depart in comfort (and style) with a pair that will support you even when the ride gets long.

Plus, we’ve got you covered from head to bottom: This week, when you subscribe to our 6 month plan, we’ll send you a free Fleur’t Eye Mask* to help you catch some zzz’s when you’re on the way to your next adventure.

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About Us

Underclub is a subscription underwear service that upgrades your underwear drawer and introduces you to your next favorite brands. We provide personalized matches based on your style and fit preferences, so you can fall in love each month and feel sexy every day.