CA Technologies

Challenge

CA Technologies, a global developer of enterprise software solutions for the application economy, tagged LoBo to develop a clutter-busting promotional mailer to alert its top customers to its UIM for z Systems monitoring tool.

Solution

After researching UIM for z Systems and the targeted audience, we suggested a number of messaging themes that creatively linked the benefits of the product with a useful, high-end premium. The chosen mailer option featured a CA-branded, out-of-the-ordinary flashlight, with support materials that spoke of the monitoring tool’s ability to “light the way” for customers. The mailer also invited recipients to a unique URL to watch a 30-second motion graphics video about the product, which LoBo developed and produced.

Results

Approximately 500 promotional mailers successfully went off to top clients following the 2015 CA World Convention. CA sales teams followed up with each recipient, and experienced a 37% increase in pipeline, three times higher than their projected number, and an anticipated ROI of 8:1.