Hrithik Roshan has lashed out at clothing brand Tommy Hilfiger in a tweet for featuring him and his sons for their ad.

On Thursday night, Hrithik tweeted: "Dear Tommy, I don't wear you, neither do my kids endorse you. If you have lost your spine, I have a great team to help you find it. Please (Hil)figure yourself out."

He appended an image of what looks like an advertisement for Tommy Hilfiger Kids.

Hrithik Roshan and Sussanne Khan divorced in 2014. The couple reunited for a family holiday to Dubai in December and Sussanne was also spotted at the premiere of and parties for Hrithik's Kaabil.

Kaabil starred Hrithik Roshan as a visually-challenged man plotting revenge after his wife was raped and kidnapped and then killed herself. The film co-starred Yami Gautam, Ronit Roy and his brother Rohit Roy. Sanjay Gupta directed with Hrithik's father Rakesh Roshan producing. The Roshans will begin work on the fourth Krrish film next.

The brand has not yet responded. It's unclear whether the advert is genuine and where Hrithik came by it.

Many pictures of Hrehaan and Hridhaan are available on their father's Instagram, among them photographs of holidays abroad. The image used in the supposed advert brings to mind this photo that Hrithik posted some months ago.