Q:
Have an understanding of the marketing process and concept

10 PowerPoint slides (each slide should include 200 words each in the notes section)

Details:

Weekly tasks or assignments (Individual or Group Projects) will be due byMonday
and late submissions will be assigned a late penalty in accordance with
the late penalty policy found in the syllabus. NOTE: All submission
posting times are based on midnight Central Time.

Based on your
discussions with Michelle, you have developed a clear picture of the
environmental issues that will affect the initial release of the new
product. As you compile your notes, the phone rings.

"Hello?”

“Hi. This is Michelle. I want to touch base with you about your
presentation to the board next week. Do you have any questions about the
upcoming meeting?”

“Thanks for calling,” you say. “You have good timing. I was just
reviewing my notes and working on my PowerPoint presentation. I think
I’ve covered the areas we discussed at our last meeting. Do you have
something else that you want me to include?”

“Oh, good,” says Michelle. “Yes, I’d like you to share 3 or 4 goals
for the marketing project, too. You might want to lead with the goals,
but I’ll leave that up to you. Naturally you’ll need to do some research
to determine the types of goals that are relevant for a new product
project like this. Be as specific as you can when outlining realistic
expectations.

“Okay,” you say as you jot down more notes. “Anything else?”

“Just be sure to include your thoughts about whether we should
develop a product that can be marketed world-wide. You know that is one
of their main concerns. You’ll have about 30 minutes for your
presentation. ”

“Will do. Thanks for the information. I think about 10–15 slides should be about right for a 30-minute presentation.”

. " I like your ideas for branding the product ," she says. " I think the board wants an overview now of the whole...

Solution Preview :
Brand promotion has become one of the important factors for marketing. Clients can be easily attracted through brand image, which wasn’t the case around a decade ago. Branding is considered...

submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE : All submission posting...

Solution Preview :
Michelle has told you that the board is now ready to see the final presentation of your plan for MM’s new product. “They are very eager to see what we’ve been working on during the past few...

). Students will be expected to post their initial Discussion Board posting by Wednesday of each week . Discussion posts will be graded and late ...

Solution Preview :
The underlying report discussed as to how to measure the effectiveness of the plan and contingency plan. It also gave recommendations to the company as to what they should do if the product...