Pants, which were heavily featured in the fall runway shows by such designers as Ralph Lauren and Calvin Klein, are making their way down to the moderate market, emerging as one of the season’s hot fashion categories.
Moderate-price sportswear firms are showing more pants and fewer skirts, a category with which the marketplace has been oversaturated, according to some sources. Manufacturers are also going beyond the basic pull-on pants, offering a variety of silhouettes and fabrics, from flat-front, slim-leg pants to animal-print drawstring pants.
One of the main reasons for all this, say moderate sportswear firms, is the casual trend taking hold in the workplace.
“On the runways all you saw were pants — the belted trousers, skinny pants, all different silhouettes,” said Jeff Kramer, president…

San Diego SEO Companies have created numerous campaigns with search engine marketing and internet marketing for many companies located in the San Diego county area. With the use of search engine optimization, online business owners are assured to acquire more customers, obtain more leads, increase brand awareness, sell more products and derive more traffic. Essentially, any other problems which you would like to get solutions for will be solved such as you will be helped to achieve your business objectives in spite of how hard they may seem. With this particular SEO consultant, you will get a fully customized digital marketing plan with all necessary elements to reach new potential customers on-line and increase the business thereafter.
You will find that many of your customers prefer…

One key medium to consider in any kind of multimedia marketing is audio. Sound provides smoother presentation transitions and allows you to step back from the podium while a prerecorded message gets your point across.
Start recording. Audio recording involves two pieces of equipment: a sound board installed in your computer and an external microphone. Sound boards are to audio what capture boards are to video: Sound boards capture the analog audio signal and convert it to digital format. Unlike video, however, which plays back on your graphics card without special hardware, audio playback requires a sound board as well as speakers or headphones.
If you already own a qualified multimedia PC, then you have a sound board. (All Macintosh computers have built-in sound.) For simple…

Faith Echols no longer considers herself a tenderfoot when it comes to cellular phones, but she was not always so wise.
The ability to communicate plays a major role in her success as a real estate agent. “My cellular phone has helped me achieve and maintain my membership in the Million Dollar Club,” she says. Echols began her career more than seven years ago as a licensed real estate agent for her father’s agency. Today she works for Long and Foster, the biggest agency in the Virginia, Maryland, and Washington, D.C., area.
When she decided to purchase her first cellular phone, a bewildering array of choices confronted her. “I spent more than two months in intense deliberation,” she admits. “I visited a dozen stores and agents,…

Your service is great and your prices are low, but in this information-deluged society, your brochure still might end up on the junk mail heap. Make sure that doesn’t happen by putting your message on the right paper.
The Ends Justify the Means
The type of printer that you ultimately use dictates the kind of paper you’ll be printing on.
To compensate for the high temperatures reached during the printing process, lasers require special paper, one with an extremely smooth surface that accepts toner well to produce sharp output. Most paper manufacturers–including such well-known names as Hammermill, Laseredge, and Weyerhaeuser--sell smooth, sturdy white paper for laser printers. Mail-order companies like PaperDirect, queblo, Paper Access, Idea Art, and BeaverPrints specialize in laser stock in multiple colors, distinctive…

From customer testimonials to product demos, nothing quite delivers the message like video. That’s why many companies – large and small – are turning to video to help sell their products or services. You can, too. You just need to assemble the tools and start shooting.
Get in gear. When it comes time to invest in some basic video equipment, the first place to start is with a camcorder for capturing the footage. Although most home units deliver acceptable quality, they generally lack key media features. Here are some features to look for if you’ve decided to buy a new camera.
Start with Hi-8 or S-VHS compatibility, which offers better quality than 8mm or VHS. Then consider optical image stabilization to steady camcorder motion, a valuable…

With the proliferation of 24-hour television and radio news stations, industry-specific online news services, and speciality newspapers, magazines, and newsletters, you’d think that society’s need to know is being pretty well satisfied. Believe it or not, there are still plenty of specialized information voids that many large companies are either ill equipped or unable to fill. Here’s a look at how three enterprising information brokers collect top dollar for the data they disseminate.
Susan M. Detwiler, S.M. Detwiler & Associates Dewiler, 40, a health-care industry information broker, is in the right business at the right time. Health care is expected to be one of the hottest markets for entrepreneurial growth. The new regulations and pending policies are not only confusing to consumers but also to manufacturers,…

Since ancient times, September has marked the beginning of the real new year, a time for reflection, reconnection, and resolution. When the trees start to don a rustic palette of russets and golds, it’s time to turn over a personal new leaf and begin again.
“What we need in autumn is…an emotional or spiritual shot in the arm,” Katharine Elizabeth Fite wrote in Good Housekeeping in 1949, urging our mothers to dream up positive resolutions. “Why don’t we make the effort that would provide something new in our lives?”
Rediscovering what you love–your authentic passions–always boosts the spirits. I have a friend who has decided to make good on an old promise to herself–she’s signed up for a course in botanical illustration. Another friend is joining…