‘NONA9ON’ launched on September 9 with a ‘3rd invasion’ by Taeyang and CL, who appear to be promoting the brand’s clothing. As mentioned previously, YG Entertainment has teamed up with Samsung Everland‘s fashion department. The two companies came together under the name ‘Natural Nine‘ and revealed that the brand name ‘NONA9ON’ signifies variety and the infinite potential for growth. The brand will target young consumers around the world interested in street culture and hip hop.