Due to the competitive nature of the automotive industry, it’s common to see carmakers take direct aim against some of their rivals to sway buyers—this is called a “conquest” incentive in dealer lingo.

Currently, it appears Jaguar is working extra hard at trying to persuade owners and prospective buyers of the Tesla Model 3 to get them into I-Pace all-electric crossovers by offering up to $15,000 in incentives.

True but I gotta give props to Jaguars’s marketing team in actually behaving like Jaguars and going for the kill, reminds me of the AT&T(Cingular), Verizon, and Sprint days battling for customers with offers to leave a competitor and paying the termination fee of rivals contracts lol

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