Who I

Who We Are

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Who I

Who We Are

ANDREW BALL - CHIEF KNOWLEDGE OFFICER & DIRECTOR OF HUMAN DESIGN

Andy is English, currently lives in San Diego, California and has studied and worked in Japan. He is an awarding winning educator and leader who excels in ambiguity. He has more than twenty years of experience in start-up projects, project management, organizational development, organizational change, human resources, process enhancement, curriculum design, research, and teaching. Andy is recognized for an ability to consistently achieve the highest levels of employee engagement and overall operational performance (and was awarded for doing this better than twenty one comparable institutions while working at Study Group). He has consistently been rated a top educator and has achieved this success because he is curious about people, curious about what motivates everyone, and because he always serves others before himself.

Andy is responsible for the research activities and overall operations of Cognitive DESIGNLAB. He has a MSc. in Learning and Organizational Change from Northwestern University, an adult learning credential from The University of Cambridge, and an undergraduate degree in Business Studies from Hope College. He also studied cultural anthropology and business at Meiji Gakuin University in Tokyo as an exchange student.

Andy believes, more than anything, that it is important to take what we do seriously, but that we shouldn’t take ourselves too seriously. Not doing so is at odds with humility and deeper learning.

EDWIN LEE - PROGRAM DIRECTOR FOR STRATEGIC LEARNING

Edwin is Singaporean, currently resides in Singapore, and has studied in the United States.

People from multiple professional domains come to Edwin for help when developing learning and strategy programs because of his ability to understand open systems and both the benefits and limitations of any learning and strategy framework.

His work for Cognitive DESIGNLAB includes technology implementation, social collaboration platforms, learning and development, project management, training and knowledge management. He primarily works with corporate clients.

Edwin is responsible for large scale strategic organizational learning design. He has a MSc. in Learning and Organizational Change from Northwestern University and a BSc. from Nanyang Technological University.

Who II

We are immensely curious explorers who create interdependent human ecosystems.

Who II

We are immensely curious explorers who create interdependent human ecosystems.

We believe that many education, organization, and societal solutions do not go deep enough when attempting to extract human ability and understanding. Often times, it is just too easy to solve a short-term challenge without thinking about how that solution will manifest itself in the long-run and in those it affects.

We believe that too many times services, products, and other cultural artifacts do not take into consideration human perceptual processes.

We are not consultants. We do not offer interventions. We create systemic designs that help people learn in healthy interdependent ecosystems. We design environments that catalyze human agency and perpetual change in human groups. We help others in the design field better understand human perception.

Who III

Where the Science of Thinking and Doing Meet

Who III

Where the Science of Thinking and Doing Meet

We apply cognitive science in a manner that has a large-scale systemic impact on the study and work that people engage in on a daily basis.

Applying elements of cognitive science to learning and organizational development is having a uniquely useful impact in helping people and groups do better.

As working professionals, and as students, we wanted to solve the fragmentation of organizational design and behavioral studies. It seemed to us that there is an element of critical thinking missing from behavioral models and how they apply to individual and group ability. We sought to understand a subject that could more deeply uncover human thinking and perceptual processes to improve the many instances where people and their environment connect (physical or otherwise).

We Are International

We believe that the world is our home and that one identity limits understanding. We have worked closely with individuals and teams from over 30 countries, individuals and teams that represent, broadly speaking, just about every continent and social system. We can thrive anywhere in the world.

This consciousness comes from a deep interest, and respect, for all human identities. Being international is not travelling, or even working, abroad. Being international is not the number of places travelled to, the number of international clients served, or the number of frequent flyer miles built-up. Being international is the degree to which one can adopt part of a different identity into one's own to then truly see someone else's worldview as they do.