Our People

Wardah Malik

Vice President, Client Strategy

Wardah has spent her professional career helping companies better understand their consumers and develop impactful strategies to change their behavior. She joined BEworks as one of the founding team members in 2012 and has led the large scale application of BE in the financial services, energy, retail, and government sectors. Wardah is responsible for leading BEworks' growth portfolio, marketing, and client relationship management. She is passionate about helping organizations make evidence-based decisions that better serve their customers or constituents.

Prior to joining BEworks, Wardah worked for LoyaltyOne (Air Miles), where she specialized in conducting consumer research to better inform strategic corporate decisions. She was also part of the core team to author “The Loyalty Leap”, a New York Times best selling book on the intersection of big data and consumer loyalty. She has a BSc in Psychology (Hons.) from the University of Toronto, where she specialized in cognitive neuroscience. While at U of T, Wardah led experiments in behavioral economics for Professor Nina Mazar, and studied human vision and decision-making with Professor Jay Pratt.

Wardah’s favorite thing about BEworks is exposing new clients to behavioral economics and bringing them on the journey to solve societies biggest challenges with creativity and evidence.

Kelly Peters

CEO & Co-Founder

Dan Ariely

Co-Founder & Chief Behavioral Scientist

Nina Mazar

Co-Founder & Chief Scientific Advisor

David Pizarro

Chief Science Consultant

Dhushan Thevarajah

Vice President, Operations

Nathaniel Barr

Scientific Advisor

Jason Stewart

Executive Advisor, Financial Services

Vicky Sipidias

Executive Advisor, Energy Sector

Jennifer Manzon

Project Coordinator

Ada Le

Associate

Shannon O’Malley

Associate

Zach Zobary

Associate

Kazunaga Matsuki

Associate

David Thomson

Associate

Michelle Hilscher

Associate

Jennifer Weeks

Associate

Chris Ling

Associate

Jeremy Gretton

Associate

Lindsay McCardle

Associate

Henri-Lee Stalk

Associate

Monica Zhang

Research Analyst

Nathaniel Whittingham

Research Analyst

Pauline Kabitsis

Research Analyst

Natasha Ouslis

Research Analyst

Max van der Weerd

Communications Associate

Susanne Hasulo

Executive Assistant to the CEO

Ramona Eleanora

Office Manager

Sarah Swagerman

HR Coordinator

Derek Evernden

Behavioral Designer

Current Research Associates

Past Research Associates and Interns

Sarah Greco

Growth Intern

Elliott Birman

Research Intern

Hussein Dakroub

Growth Intern

Brendan Beckett

BSc Psychology at York University & Research Analyst Post Graduate Program at Humber College

Jennifer Nachshen

MBA at University of Toronto & PHD Clinical Psychology at Queen's University

University of Western Ontario: BA Honors 2011 – Double Major in Psychology and Women’s Studies

Stephanie Maldoff

Western University: BA Honors – Psychology

Stephan Sherman

Tufts University: BA – Mathematics

Felix Rossman

European Business School Oestrich-Winkel: BSc – Business Administration and Management; Vienna University of Economics: MSc – Economics; University College London: MSc – Behavioral Sciences

Jeremy Aronson

Tufts University: BA 2014 – Decision Science

Ahron Seeman

Western University: Honors Specialization in Global Economics and Finance

About Us

BEworks is the world's first management consulting firm dedicated to solving business and policy challenges using behavioral economics. We provide scientific research, evidence-based strategies, and fully implemented solutions to our clients, which include Fortune 500s and governments around the world.