The general consensus is that LinkedIn is the professional’s social network, something which anyone can surmise with a perfunctory look at the platform.

It is thus a pity when new bloggers – or some experienced ones – fail to take advantage of LinkedIn. Sure, they have an account. They fill out their profile. And then they leave it at that. Perhaps they check in once a month or so – when they get a connection request or when someone endorses them.

If this is you, then you are missing out on the benefits that LinkedIn can bring you and your blog. [Read more…]

Don’t you sometimes wish that all you had to do was to write and publish posts? Brainstorm ideas, create articles that you yourself would read, and hit that publish button.

These days, it seems that that’s not enough – especially if you’re blogging for business purposes, like startups and small businesses. It doesn’t matter if you’re a startup founder or a small business owner – having a blog is a crucial part of your strategy.

That being said, simply setting up a blog for your startup and not considering it as an integral part of your business is a waste of your time. You might as well not create a blog in the first place. [Read more…]

Singaporean Blogger Amos Yee is no stranger to the courts of his country and jail. Last year, he hit the headlines when he was charged as a political dissident due to his outspoken blog posts and YouTube videos. He has “attacked” the government and ridiculed its leaders as well.

From the day Pokémon Go was released, it was clear that the world was going to experience a phenomenon. Within 13 hours of its launch, the app was already #1 in the top-grossing list in the US!

It hasn’t been all fun and games for the app’s makers and players, though. We’ve heard about complaints of server crashes (oh, what a problem), and worse, stories about petty crime. And, even worse, accidents that led to injuries and even death. [Read more…]

How much time do you spend on social media for your blog? I don’t mean going on Facebook and Twitter to catch up with friends, or pinning gorgeous stuff on Pinterest, or even looking at cool photos on Instagram – all for personal pleasure. I mean doing the sometimes tedious work of ensuring your blog’s profiles are updated with posts, replying to comments and tweets, and talking to your followers in general.

The chances are that you’d say “too much”. Too much, meaning you can use some of that time planning and writing posts. [Read more…]

Having a content calendar can be a big help when it comes to leveraging content to drive more traffic and leads to your website. Putting one together can take time and while it’s worth the effort, there are ways to make the process less painful and more efficient.

In this post, we’ll discuss some tools and resources that can help you put together a content calendar, as well as populating it with content that helps you connect with your audience in the right place, at the right time. [Read more…]

It’s been less than two months since the finale of season 6 of Game of Thrones was aired, and I bet many of you still feel a void in your life. Although there is no lack of TV shows that keep you up at night (Stranger Things, anyone?), Game of Thrones is in a class of its own.

That being said, there’s no argument that, however over-the-top the show may be at times, there are some things that can be translated into real life. And, since we’re all about blogging and content marketing AND Game of Thrones fans, it’s but logical to find the point where the two meet. [Read more…]

Anyone who works with content has to take into copyright into consideration. Bloggers, content creators, copywriters, and content marketers all have to refer to and use the work of others. That is all part of the job, and in itself, there is nothing wrong with that.

Sad to say, while the concept of copyright is known to everyone (or at least should be known), there are still numerous cases of infringements. This may stem from lack of knowledge of copyright laws, do it’s important to go back to the basics and look at blog copyright infringement and how you can avoid it. [Read more…]