TalkPoint's 2013 Webcasting Survey: Content and Conduct Reveals Ease of Use, Importance of Video and Targeted Content as Top Three Webcasting Trends

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Survey outlines best practices and pitfalls to keep in mind when planning, conducting and measuring webcast success.

The TalkPoint team will continue to optimize our webcasting technology to provide a more collaborative experience for our clients, so they can easily secure more webcast registrants, drive engagement and expand communication with their constituencies.

New York, NY (PRWEB)January 28, 2014

TalkPoint, the leader in global communications technology, specializing in browser-based audio and video webcasting, today announced the results of its 2013 Webcasting Survey: Content and Conduct. The 2013 survey – as well as insights from more than 20,000 live webcasting events that TalkPoint facilitates per year -- identified ease-of-use and engagement, the importance of video and targeted content as the top three recurring webcasting trends.

Ease-of-Use and Engagement– Webcast registrants want to know it will be easy to view and engage in the webcast. According to 40% of survey participants, 11 AM – 1 PM is the most convenient time to attend a live webcast. Attendees are also increasingly mobile, with 54% of mobile viewers using a tablet to attend a webcast event. By providing a mobile-delivery option to view webcasts on-the-go and reducing scheduling barriers, people are more likely to register for and participate in a webcast.

Importance of Video – Video, video and more video! Sixty-two percent of survey respondents said video is the most essential feature of a webcast. However, video webcasts are attended by just over half (53%) of those surveyed, signifying a need for more video content. In fact, 50% of respondents requested that webcasting presenters incorporate more video into their presentations.

Targeted Content – Content is still king, and 57% of survey respondents said it’s important to learn something during a webcast. Best practices/how-to webcasts are the most attended type of webcast (33% of respondents) for the second year in a row. Survey respondents may want to learn something, but payment for a webcast deterred 89% of those surveyed from webcast registration.

“This year’s survey results show the importance of webcasting convenience, its ease-of-use and targeted content to increase audience interactivity.” said Nick Balletta, CEO of TalkPoint. “The TalkPoint team will continue to optimize our webcasting technology to provide a more collaborative experience for our clients, so they can easily secure more webcast registrants, drive engagement and expand communication with their constituencies.”

In the fourth quarter of 2013, TalkPoint surveyed clients from more than 250 respondents to determine their webcasting behavior and gain insights into their event practices.

TalkPoint is the industry leader in global communications technology, specializing in browser-based audio and video webcasting. Since 1998, TalkPoint's easy-to-use, Software-as-a-Service (SaaS) cloud platform has facilitated more than 20,000 live webcasting events per year for the top Fortune 500 and FTSE 100 companies. From investor relations and corporate communications to product launches and continuing education, TalkPoint offers scalable and flexible technology to meet today's business communication needs. For more information, visit http://www.talkpoint.com.