Diageo case studies: we currently have 7.

Any agency or media owner can submit case studies to our team and these 7 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

The Bundaberg Distilling Company ran integrated 'Road to Recovery' campaign, designed to help the local Bundaberg community in Australia get back on its feet after the recent flood crisis. This case study looks at how the Diageo brand raised $300,000 for the town with the help of social media. Spanning Facebook, PR, traditional media advertising, product innovation and a special event, the activity, with creative via Leo Burnett, Sydney, aimed to drive visitation back to Bundaberg and stimulate the local economy through tourism.

For Christmas 2013, Baileys took a different approach, ditching festive imagery for a message about friends that resonated all year round. This case study looks at how the Diageo brand used traditional media as well as banners, pre-rolls, and social media. The campaign, under the slogan ‘Baileys, let’s do this again’, was composed of five TV executions, six print and outdoor executions, and various digital executions (banners, pre-rolls, RM, social media).

In October 2012, Diageo partnered with Amazon to launch a Smirnoff-branded YouTube channel for fans to purchase ‘party items’ directly from featured YouTube videos. This case study looks at how the Diageo brand replicated the nightlife experience to engage and convert viewers online.

To celebrate Father’s Day in 2013, Diageo embarked on a QR code campaign for three of its drinks brands. This mobile case study looks at how the firm turned physical bottles of Johnny Walker, Buchanan’s and Old Parr into a personalised tribute for loved ones. The campaign, developed by software company Everythng, used a technology platform called +More, which made all Diageo’s products smart by connecting them to the web. This technology is different to QR code technology, which only delivers the same message to everyone. With +More the brand is able to give a bespoke message to an individual consumer via a bottle.

In June 2013, Smirnoff teamed with DJ Fresh and neurotechnology expert Julien Castet to help three disabled musicians create a dance track using only the power of their brains. The social media case study looks at how the Diageo drinks brand helped to build its ‘nightlife’ brand with cutting edge technology, social media and a catchy soundtrack….

Back in 2011, MTV teamed with Smirnoff to showcase ‘The Smirnoff Nightlife Exchange Project’ – an ambitious attempt to break new ground in nightlife experiences and an integrated marketing partnership in the truest sense. This video case study highlights how the campaign increased Facebook fans from 427% to more than 1m.