Advertising: Think! Texting Campaign

Since finishing the brick advertising challenge I have been working on another advertising brief.
We have been challenged to create an advertising campaign for a charity or cause and I have chosen to try and stop texting while driving.

Did you know that texting whilst driving is 3 times more dangerous than drink driving!? A study by the RAC Foundation found that reaction times were slowed by 35% when 17-24year olds drove while reading and writing text messages.

However, it is not only young people that text and drive; many older drivers think that their experience will stop them from being distracted from the road – but it doesn’t!

I have chosen this as my campaign subject because I don’t think the problem is highlighted enough, with big campaigns about drink and drug driving only.

My ideas are based mainly around the language of texting, using shocking/harsh messages to enforce the reality of the problem.

Here is the first draft of my advert:

Click here to see it 100% (As always it is only a PNG so a bit blurry)

This is not the final image, I still want to sort out the:
– Type alignment
– Typeface (I want a more rounded font I think?)
– The exclamation mark needs to be white
– The top right image needs to be blurred to show movement

2 Comments

mattshiggins

28/11/2009 / 7:38 pm

Unless I’m being really stupid but the car you have coming towards the driver is driving the wrong way down a dual carriage way! Maybe reflect the image the the lorry is on the correct side? Then again the car is right-hand drive for a British advert and might look a bit odd with the text on the right?

Ohhhhh Higgins! Why are you getting all technical? Haha even Skinner didn’t notice those slight technicalities! But it still kinda works…. if the driver wasn’t texting he would be paying attention to the road and see the car on the wrong side of the road, right!? hah! Thanks for your thoughts… I will see what I can do to make it a bit more British 🙂