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Matchmaking firm Duo surveyed 482 women — between the ages of 20 and 39 from November 1-15 regarding their ideal mates, and Choi In-chul, a psychology professor at Seoul National University, analysed the data

The least important factor for Korean women was physical appearance (9 percent).

‘But not all women were married and for this they were punished ― not only while they were living but also after they had died. Unmarried women in Jeolla Province were sometimes buried in the middle of roads and paths.

As one writer described it, “the life of a girl who dies unmarried is an utter and complete failure, a disappointment only; therefore it is to be expected that in the next world her spirit will be restless and revengeful. To prevent this, she is not buried on a hillside among those whose lives have been happy and prosperous, but in the center of the public road, where all passers-by may trample her spirit under their feet and thus keep it in subjection.”‘