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A total of 10 cars from the famous Maranello Rosso Collection are to be sold at the upcoming Bonhams Quail Lodge auction, but there’s one in particular that’s receiving a lot of attention. All talk has been about the 1962 Ferrari 250 GTO, and that’s because it could take the title for world’s most expensive after it goes under the hammer at the Bonhams Quail Lodge Auction next month.

The rare beauty is a Ferrari 250 GTO Berlinetta that’s been in one family’s care since 1965, making it the world’s longest single-ownership example. Before that though, the Ferrari had a very storied past. The Ferrari sits on chassis number “3851 GT” and was the 19th 250 GTO Berlinetta built. We even know its exact birth date — September 11, 1962. The Ferrari competed in the 1962 Tour de France helmed by French racer Jo Schlesser and his co-pilot, French ski champ Henri Oreiller, who together finished in second place overall. Later, during another race at the Montlhery Autodrome, the Ferrari GTO wasn’t as successful, as it was involved in a crash. The Italian automaker immediately repaired the red coupe and sold it to driver Paolo Colombo, who had a very successful 1963 season participating in hillclimb events. The car was then sold off to Ernesto Prinoth for 1964, who piloted the car in more hillclimb events and circuit races.

It then ended up in the hands of Frabrizio Violati in 1965, who reportedly hid the car from his parents and only drove it at night to ensure nobody saw him. Violati then went on to compete in historic racing events with his Ferrari. Violati passed away in 2010. With such a storied past, it’s no wonder the Ferrari is expected to fetch a record amount when it hits the auction block on August 15. The current record price for a road car sold at auction stands at $27.5 million, set by a Ferrari 275 GTB/4S NART Spider last year in Monterey. However, a 250 GTO once driven by Sir Stirling Moss was reported to have sold privately for $52 million last year. The price was confirmed by three experts, though the buyer remains unknown. So to capture the at-auction record, the 250 GTO hitting the block next month “just” has to beat $27.5 million. For the overall record, though, the number to beat is $52 million.

Other examples of the 1962 Ferrari 250 GTO are shown in the photos below.

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