"Traditionally we renegotiated access pricing every year but we didn't make much of a song and dance about it," Broad said.

"We've had a very strong response from Telstra Wholesale. It was still a tough negotiation but I think this is the start of the reform in the market that people have been talking about."

"Sol [Trujillo] had a myopic view that striking wholesale deals would somehow disadvantage Telstra's own retail business. David [Thodey] is much more traditional and sees the value in operational leverage."

Broad said AAPT would continue its "deep relationship" with selling traditional voice services in Australia.

"While voice is declining it's still a powerful product," Broad said.

"Getting the right [access] price, being competitive and not having to move to a ‘naked' product offering was particularly important to us."

Broad said access pricing was fundamental to AAPT's growth plans.

He confirmed the telco had its sights set on extending its unlimited ADSL2+ products. It would also focus on driving revenue from its mid-band Ethernet product and by becoming a "carrier's carrier" to new market entrants.

Telstra Wholesale's group managing director Paul Geason said the agreenment demonstrated "that Telstra Wholesale is eager and willing to work with its customers to achieve commercial results for all parties."

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