Today marks a big day for tatas. It's the 100th anniversary of the bra, commemorating the moment when a 19-year old socialite—who didn't want to wear a corset under her dress—fastened together two pieces of fabric and a ribbon. And in honor of this special occasion, we'd like to introduce you to future of bras. To these innovations, we raise our glass and say...what the eff?

The Cleavage Caddy

You stick this between your bra and your boobs. And store stuff in it. Between your bra and your boobs. According to the Website, it's the perfect compartment for lipstick, a cell phone, money, a pen, anything! This is a big relief because we've been trying to figure out how to ditch our purses and achieve that lumpy breast look. Two birds with one stone.

OK, we can understand where the idea for the Caddy came from. Women often stick a bill or credit card in their bra so why not expand on that? But this...

The Japanese maker of the bra told Reuters that it "came up with the 'rice bra' because of the growing popularity of farming among city dwellers in Japan." Sorry, but no. Lots of activities are popular but that does not necessitate creating lingerie around them.