Intel’s CEO Brian Krzanich explained why the company was so keen to move into the world of self-driving cars.

“Many of you have asked why we think autonomous cars and vehicles are so important to Intel’s future,” Krzanich said in an email message to Intel employees on Monday.

“The answer is DATA. Our strategy is to make Intel the driving force of the data revolution across every technology and every industry. We are a DATA company. The businesses we focus on, and deliver solutions to, create, use and analyze massive amounts of data,” he wrote.