Last fall we launched Whispercast for Kindle, a free online tool that helps organizations easily manage their Kindles and distribute Kindle books and docs at whispercast.amazon.com. We’re excited to announce that recently Whispercast also began supporting distribution of apps from Amazon to Kindle Fire tablets. This means that schools, businesses, and other organizations can now easily procure and distribute apps in bulk to their users.

In the past, organizations would have to manually make a purchase through each of their user accounts--this was a lengthy and often laborious process. Now, an administrator can simply login to Whispercast, find the app they want to buy, and push it out to their managed Kindle Fire tablets. If their users have their own personal Kindle Fire, the organization can also use Whispercast to invite them to “opt-in” and gift Kindle Fire apps directly to their Amazon account.

For example, schools can now discover an educational app and purchase it for all of their students, Additionally, enterprises that want their users to access corporate e-mail using an app like Touchdown (from Nitrodesk) can easily distribute that app to all of their employees.