TV Cultura taps Green Valley to boost production workflow

TV Cultura taps Green Valley to boost production workflow
Details
Gabriel Miramar-Garcia
| 29 October 2014
TV Cultura, headquartered in São Paulo and part of the Fundação Padre Anchieta, is updating its production workflow system with a full production suite from Grass Valley.

The suite, which includes GV STRATUS nonlinear media production tools, is designed to help TV Cultura get breaking news out more quickly and improve its operations management.

With four servers and 12 total channels, the addition of GV STRATUS enables TV Cultura to deploy a streamlined workflow for the delivery of content for publishing to digital media platforms across its broadcast environment, which uses one of the largest K2 and K2-SAN production systems in Brazil. The upgrade is expected to be complete in December 2014.

"By going with GV STRATUS from Grass Valley, we're getting much more than an upgrade for our production system," said Gilvani Moletta, technology director at TV Cultura. "In addition to improved connectivity and GV STRATUS being a future-ready application, we chose this solution because it will also help us reduce operational costs and create a more agile production environment."

It's the latest win for Grass Valley in Latin America. In March, it finished up another GV STRATUS deployment, for Brazil's TV Vitoria/Record TV broadcaster. It was looking to facilitate the transition from standard definition (SD) to high definition (HD).