This is a blog for the Consumer Behavior entusiasts: read, share, discuss.

Month: November 2010

Part One – The process Follow me on this one. Three years ago I have questioned myself about a situation: How to make a survey or a Market Research with the following conditions: – In 24 hours or less – In the major geographic areas of the planet – With a very good ratio cost/responses – Managing a sample with millions of individuals … Continue reading Rethinking Marketing Research & The Google Wasted Opportunity

Francisco Teixeira

I am a Specialist in Consumer Behaviour and Qualitative Marketing Research. I live and work at Oporto, beautiful city on the north of Portugal and Unesco’s Heritage Site.

My professional interests walk closely with Innovation and Consumer Behavior, never forgetting all my knowledge in Market Research – from the Qualitative to the Quantitative side.

My experience includes more than 10 years of contact with important brands and Institutions, providing detailed qualitative reports on consumer behaviour, helping clients to understand what consumer’s numbers and words really mean.
With those reports, clients can decide about issues of major importance like brand positioning, packaging alternatives, concepts, price range, launch of new products and services, advertising, fusions, service improvement and others.

See my public profile on Linkedin: http://pt.linkedin.com/in/franciscojteixeira