Posts Tagged: letterhead

We've been working with Shane Feirer (and a big hat's off to Shane!) on creating a version of the letterhead that supports mail merge – it has a bit of VBA programming embedded to outsmart Microsoft Word.

Thus far the documents only work on a PC – the Mac OS does something to the Macro.

If you have time to beta test and you're working on a PC with a recent version of MS Word – we'd be most appreciative. Shoot me an e-mail and I'll get you the files and the instructions.

We get a fair amount of questions about how to customize the formal ANR letterhead, since the document is locked. Most of these requests are for the addition of program logos beyond the 4 main sub-brands that we support.

From a branding perspective, I understand the desire to stake out the identities of unit identities. But now more than ever, in the current economic and political environment, it is important that we present a consistent and shared identity under the University of California brand. There is strength in the whole. The primary goal of the new ANR identity was to visually strengthen the relationship between ANR and the parent brand – the University of California.

The formal ANR letterhead should be viewed similarly to the formal UC letterhead that contains the UC Seal and the names of the 10 campuses spelled out across the header. The way to customize that letterhead was solely through the organization name and contact information.

In fact - ANR has a stronger brand presence on our new letterhead that the old official letterhead.

If you want to create something informal where you can add a logo, one of the newsletter banners that can be customized should fill the bill.

I hope this better explains the role of the formal letterhead, and that you'll join us in supporting UC and ANR as we face the challenges ahead.