The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, we focus on growing your business and brand, starting with "3 Ways LinkedIn Navigator is a Powerful Business Development Tool for Lawyers" from JD Supra.

1. 3 Ways LinkedIn Navigator is a Powerful Business Development Tool for Lawyers

There's no doubt all legal professionals should be using LinkedIn, but exploring the premium LinkedIn feature can take your career even further. Read more from JD Supraabout how lawyers can successfully use the tool.

2. You’re a Lawyer, but Can You Run a Law Firm?

Legal education, including law schools, are evolving to include courses outside of the law, such as, marketing, technology and problem-solving. These areas of study are just as important as legal education when running a firm. Read more from Big Law Business.

3. Not Your Father's Attorney's Website...

Take some tips from one of America's most-talked-about lawyers' website. Though he is missing a few key elements, it is extremely successful. Read more from JD Supra.

4. Make Friends, Not Contacts: Some Thoughts on Business Development In The White-Collar World

Having a private practice can be the best of both worlds, but there are two main ways to generate business: get fancy or get friends. Read more about each of these tactics from Above the Law.

5. 7 Ways To Run The Business Aspects of Your Practice More Efficiently

Hear from one lawyer who opened her own private practice a year after graduating from law school about the lessons she learned, and how you can apply them within your firm. Read more from Above the Law.