Tuesday, July 19, 2011

PMA 2011 iPhone Video

View the craziness that was the Camera Electronic stand at the 2011 PMA!

Taken on an iPhone 3Gs using a OWLE Bubo for iPhone 3Gs....yep double whammy! Video AND a new gadget alert!!

The iPhone has already proven it's worth photographically, now the OWLE Bubo allows you to gain control over your iPhone video function. Place your iPhone into the back of Bubo and you have a steady, compact and portable way to shoot video that also contains a microphone for your sound needs!

Here at Camera Electronic we will be stocking the OWLE Bubo kits from August 1st, 2011 for both iPhones 3 and 4. Retail from $220.00 includes lens and microphone.

We certainly understand your concerns, however as a Pro Camera store we need to cater to all levels and genre of photographer. Technology has advanced so that a lot of photographers, at all levels, are utilising video and as such we need to be conversant with the technology changes.

Similar concerns as yours were expressed when photography advanced from Black and White to Colour. A lot of photographers believed that photos should only be seen in black and white. It didn't stop colour from becoming experimented with and ultimately popular.

On a more recent level, the switch from film to digital. Again, there were concerns that it would ruin photography, however a large majority of us are now using and embracing digital.

The reality is that the person taking happy snaps through to highly acclaimed press photographers are now experimenting with video on their cameras, and using what they have available to them, including their iPhones. This video fusion has become so popular that this year it was even recognised at the AIPP awards with a new category.

We do not wish to affect reputation or livelihood, but we have to remain open to the fact that technology will move and create new genres that we must, as a store, cater to.