12
How would you define your multi-channel selling strategy and how high of a priority is this strategy relative to other initiatives? EG Reports: Multi-channel efforts centered on the critical role, high priority, and significant status that multi-channel has attained in most organizations

21
Who drives your multi-channel strategy? EG Reports: Collaboration is an ideal way to drive eCommerce as when all parties are invested through contribution and impacted by results, the right strategies can be put into place

24
Knowing your eCommerce growth relative to traditional store business, what impact will that have on investment in people and technology to support the eCommerce business? EG Reports: Requires forward thinking merchants who realize multi-channel investment is fundamental to overall retail growth

36
What level of commitment do you believe is required to compete with the best in your category? Are you ahead? Behind? EG Reports: Commitments vary based on business strategies, eCommerce evolution and category competitiveness

42
Where do you see your main inefficiencies in your current eCommerce platform? EG Reports: Inefficiencies centered on content management, flexibility, and admin tools and beyond that they tended to be unique to each merchant

44
What is your technology prioritization process? How often do you review the investments being made? EG Reports: Annual efforts were a standard though the pace of the industry pushed merchants to review their priorities throughout the year

48
What are your top 3 initiatives on your eCommerce to do list that you plan to tackle in 2008 and why? EG Reports: Initiatives are as varied as the interviewed merchants though re-platforming and redesign efforts were top-of-mind