Only 19% of Millennials, born 1982-2003, believe you can trust people most of the time, compared to 31% among notoriously cynical members of Gen. X.
Presenter: Morley Winograd, Partner, Mike and Morley, LLC.
Format: PDF

Do you know how different generations view your brand? Do you know how to create content for the right people on the right platform?
Presenter: Kasey Skala, Head of Digital & Social, Solo Cup
Format: PDF

Learn more about how The Voice was able to successfully engage fans across the new, emerging social platforms. Hear first hand from the influencers what worked, what didn't, and how the social strategy was shaped over the course of the Season.