Site Navigation

Site Mobile Navigation

P.& G. to Market a Cleaner for Produce

Looking to bolster its sales with new product lines, the Procter & Gamble Company said this week that it was introducing a wash for fruits and vegetables that is intended to kill harmful bacteria like E. coli, salmonella and Listeria.

The Cincinnati-based P.& G., whose brands include Tide laundry detergent and Crest toothpaste, said the antibacterial wash would be available for home use and for restaurants and other professional clients.

As part of the introduction, T.G.I. Friday's Inc., owned by Carlson Restaurants Worldwide, said that in June it would become the first national restaurant system to use the newly developed Professional Line Fit Antibacterial Produce Cleaner.

P.& G. said Fit Fruit and Vegetable Wash for use at home is now available at grocery and mass merchandisers in the United States.

Fit Fruit and Vegetable is available in an 8.5-ounce spray bottle, 32-ounce and 64-ounce soak/refill bottles.