After The Toast, a self-described “daily blog that publishes features on everything from literary characters that never were to female pickpockets of Gold Rush-era San Francisco,” announced plans to shut down July 1, fans quickly took to Twitter under the hashtag “#ToastWake” to mourn the site’s seemingly premature passing.

Here’s some of the highlights:

Depressing and telling that "the great media culling" hits original and independent spaces first, leaving the hucksters and exploiters.