Branding
your social
media presence
has some really incredible benefits. Whether you are a business,
blogger, or just someone who enjoys networking, you are able to take
advantage of social media by branding yourself with an image that you
feel will benefit you the most. You will see increased traffic, more
attention, higher authority, and much more with a properly branded
presence.

Pick
an Image and Stick With it

To
have a good brand, you will need to figure out what image is going to
be best for you, and then you have to be consistent with it. Each
time you start branding yourself in a certain way, it takes a lot of
time for the public to start associating you with your brand. If you
are always trying to change how people should look at you, then you
will be spending a lot more time and resources before you are able to
reach your goal.

You
will confuse people as to what your actual goal is. For example, if
you are a business that is branding
yourself to look as an all "green" company that only
provides organic produce... then 6 months later decide to start
selling non-organic produce for more profits, the people who
originally were attracted to your original brand will be disappointed
and will eventually hurt your overall brand.

Use
Multiple Social Media Sites

There
are plenty of social
media sites
out there, so why limit yourself? You should go through all of the
sites and choose the ones that will be more beneficial to your goal.
Once you have a list of sites that you could use, go through them and
pick as many as you can handle. It is important not to pick too many
because if you end up getting burned out, you won't put in as much
effort into your branding campaign.

Once
you have all of your profiles created, you can start linking them
together and allow your audience to have easy access to all of your
profiles. If they prefer one site over another, then you are giving
them that option, which helps earn their respect.

So
you might be wondering how creating multiple profiles will help your
brand. Well, the more profiles you have, the more overall visibility
you will get. Branding is all about getting more popular and
attracting people due to your image, so naturally, the more visible
you are, the better your branding efforts will be.

Create
Consistent Content with a Blog

Using
a blog
can drastically help your social media efforts. While you might not
really want to sit down and create content on a regular basis, it
will really pay off in the end. You will be able to use this content
to attract targeted traffic and prove to your audience that you
deserve their attention. Depending on what your branding goals are,
will determine what kind of content you will make. If you are a
business, then writing about important information regarding your
niche would be best. On the other hand, if you are a blogger about
fiction books, writing a book review that your audience is interested
in will probably benefit you the most.

It
doesn't matter what reason you have for branding, the important part
is that you create valuable, quality content that your audience would
love to check out.

Respond
to Your Audience as Much as Possible

Another
way to help your social media brand is to interact
with your followers on Twitter,
Facebook and a lot more
as much as possible. This is especially important when you are first
getting started. Since you won't have many followers, you need to
connect with them and make them come back so you are able to retain
loyal followers. If you are lucky those followers will tell their
family and friends, which will bring you more and more traffic. Once
you have a large following, it is understandable if you are unable to
respond to the many comments you might get every day, but you should
still make personalized posts and make your audience feel personally
connected to your social media profiles.

By
implementing these 4 tips, you are going to have a much better chance
to brand yourself successfully. You are going to have much more
visibility, loyal followers, a stronger image, and an overall better
social media experience. After you have gotten used to using these 4
tips and have mastered how to make them as effective as possible, you
will see many more leads and conversions on your site. The sooner you
get started with a proper branding strategy, the faster your site
will become successful.

Author Bio:This was a guest post by Lakhyajyoti Saikia. He is a part time blogger and loves to write about Blogging, Social media and WordPress in his blog Blogete.com.