BARCELONA, Spain, Feb. 24, 2013 /PRNewswire/ -- Mobile World Congress -- Scanbuy, the mobile engagement solution provider, has been selected to power mobile engagement of Mobile World Live at this month's GSMA Mobile World Congress in Barcelona. QR Codes and the full supporting Scanlife analytics platform, exclusively provided by Scanbuy, will be available in the MWC Show Daily as well as around the event which will direct users to the official GSMA/Mobile World Live mobile application. Attendees who scan these QR Codes will gain access to digital versions of the Show Daily as well as the award-winning Mobile World Live TV feed of the show and more.

"Working with Mobile World Live is another great opportunity to showcase how QR Codes easily enable mobile engagement with tens of thousands of event attendees," said Mike Wehrs, CEO and President of Scanbuy. "QR Codes have been present at Mobile World Congress the past few years, and we are thrilled to provide much deeper exposure and engagement of the MWC Show Daily and Mobile World Live using our Mobile Engagement Platform which is supported by rich data analytics."

Scanbuy's Mobile Engagement Platform creates personalized, uniquely tailored experiences for people that want to engage with brands, corporations, and events on a deeper level through their smart phone. Scanbuy offers its clients the ability to monitor, measure and alter QR Code links and actions at any time, based on feedback as well as on a variety of demographic variances such as the age, scanning habits, time of day or specific location of each individual scanner.

Mobile World Congress 2013, taking place February 25-28, is the premier mobile industry trade show, showcasing the newest trends and innovations in mobile technology from around the world. Mobile World Live is the official media provider for the show, broadcasting live streamed content via Mobile World Live TV and publishing the event's official Show Daily newspaper.

About Scanbuy Scanbuy is the global leader in developing mobile engagement solutions that power intelligent connections between the physical and digital world. The ScanLife suite of mobile engagement products is used by Coca-Cola, Starbucks, Staples, Samsonite, and many others. The solution consists of a cloud-based platform used by a wide variety of industries including retail, CPG, beverage, financial, healthcare and media to create, manage and derive business intelligence from QR Code (and other barcodes) based mobile campaigns for marketing, advertising, CRM and many other uses.

The ScanLife mobile application is installed on over 60M mobile phones around the world and is top rated on both iPhone and Android markets. We process millions of mobile barcode scans from over 150 different countries. The company is headquartered in New York City with local offices throughout North America, Europe, and Latin America. Scanbuy has the largest and oldest patent portfolio of any company in the industry, covering the entire solution. The company's investors include Motorola Solutions Ventures, Motorola Mobility Ventures, Hudson Ventures, and Masthead Venture Partners. For more information, visit us at www.scanlife.com.

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