The Kodak Super 8 Revival Initiative reaches far beyond the introduction of a new camera. The company has built a roadmap that includes a range of cameras, film development services, post production tools and more. “It is an ecosystem for film” said Jeff Clarke, Eastman Kodak Chief Executive Officer.

Shooting analogue has never been so easy. When you purchase film you will be buying the film, processing and digital transfer. The lab will send you your developed film back and email you a password to retrieve your digital scans from the cloud so you can edit and share in any way you choose.

The Verge: The (non-working) prototype is on display at CES. Kodak plans to ship limited edition of the camera in the fall for somewhere between $400 and $750, according to the WSJ. A less expensive model is expected in 2017. Processing the film should cost $50 to $75 a cartridge.

Wired: Those seeing the new camera at CES have been quick to call it “old-school,” but Béhar dismisses the descriptor. “This is not a retro design job,” he says. “I was not interested in being directly inspired in what was done back then. The reason it looks retro is the size and the mechanical restraint of using a [film] cartridge.”