Why Stealing Another Brand’s Stage is a Recipe For Ruin

There’s a good reason why cover bands are relegated to dingy dive bars and not sold-out arenas: Consumers crave creativity, not mimicry.

The same applies to creativity in marketing. So keep that detail in mind every time you hear a client say, “Our competitor just unveiled an awesome campaign, and we want to do one exactly like it.” That’s what I call “me too” marketing, and it’s your duty to steer clients away from it.