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Perhaps the most significant event in any marketer’s calendar, The Super Bowl, aired last night. Whether you were cheering on the Seattle Sea Hawks or the New England Patriots, I’m sure many of you had your eyes glued to the screen during the ad breaks too. With these ad spots costing $3.5 million for 30 seconds of primetime viewership, are they really worth the money? Regardless of what you think, here are some of my favourites:

T Mobile

Using Kim Kardashian in your ad campaign is pretty much guaranteed to get you attention, but is the Kim Kardashian brand a good fit for T Mobile? Probably it doesn’t matter, if #KimsDataStash trending is anything to go by:

Dove Men

Continuing along the same vein as normal with previous campaigns, Dove Men is championing Dads with a typically schmaltzy affair:

KIA

As a James Bond fan myself, KIA’s use of Pierce Brosnan in a “car-chase” sequence ticks all the right boxes:

What were your favourite adverts from this year’s Superbowl? Let me know your thoughts in the comment section below!

In traditional advertising, Mum has been the focal point, seen as both the provider and carer for a (normally) unruly brood. Refreshingly, in recent time some brands have put Dad in this role, and below are a few adverts which I think have done this effectively: