The Brand

A New Identity By Buttercrumble: Launching 2019

Over the past year the team at Naturally Selina Scott has partnered with creative studio Buttercrumble to develop a stylish new look which will soon be unveiled. Buttercrumble is a creative twin-team (Abigail and Chloe Baldwin) located in the northern powerhouse of Leeds, where they focus on building brands with personality. Their ethos is to make others smile.

Their brief for Naturally Selina Scott was to create a lifestyle brand for ethical style seekers drawing on Selina's passion for making a positive change. Abigail and Chloe have loved collaborating on this project. Abigail explained:

"Selina's optimism is a breath of fresh air in a world of fast fashion. We wanted to convey her grace and rebel spirit in a rich identity that feels authentic and real. Overall, we were tasked with making the brand feel reliable and accessible. This new identity will be revealed at the beginning of 2019 - starting in the new year with our best foot forward, we can hardly wait”.