Роль маркетинга в системе управления. So what the marketing managers are doing can be called marketing management.The aim of this type of managerial task should not be to destroy demand rather reduce or shift it. First published as The Management and Marketing of Services 1993 Second edition 1999 Third edition 2006. Copyright 2006 Peter Mudie and Angela Pirrie. 1.1 DEFINITION. Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating Integrated Marketing Management, комплексное решение для отделов маркетинга, объединяющее функциональность для различных задач Marketing Management Definition. Marketing is the process used to determine what products or services may be of interest to customers and the strategy to use in sales A framework for marketing management.К73 Маркетинг менеджмент. Экс пресс-курс.2-еизд. / Пер. с англ. под ред. С. Г.