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Grab announces strategic partnership with Honda

By Digital News Asia December 14, 2016

Companies to collaborate on enhancing benefits for GrabBike users in Southeast Asia

Honda also makes strategic investment in Grab

GRAB, a ride-hailing platform in Southeast Asia, announced that it has signed a memorandum of understanding (MoU) with Honda Motor Co, Ltd to collaborate on various initiatives to enhance benefits for GrabBike drivers and riders in all countries where GrabBike operates.

As part of the partnership, Honda has made a strategic investment in Grab.

Grab and Honda are both deeply committed to making transportation safer and more convenient and, through this partnership, they plan to work together to address Southeast Asia’s toughest urban transportation challenges.

The companies expect to collaborate on driver education programs to promote motorbike safety, efforts to reduce traffic and environmental congestion in urban areas through rideshare and other technological advancements, and other initiatives.

Grab president Ming Maa said, “We are excited to enhance the GrabBike user experience for our rapidly growing community of GrabBike drivers and riders by partnering with Honda, the largest motorcycle manufacturer in the world, and create a more sustainable and efficient transport supply for Southeast Asia. We welcome Honda as a shareholder and key partner on innovative mobility solutions over the long term as we continue to drive Southeast Asia forward.”

Honda director and operating officer Shinji Aoyama, said, “In the midst of the dramatic structural change of the mobility industry, the ‘sharing economy’ that is rapidly expanding all around the world has great potential to broaden the concept of mobility itself. For the collaboration with Grab, we will discuss how we can offer safer and more convenient products and services for our shared goal of resolving issues and challenges facing society in Southeast Asia.”