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Very interesting booklet detailing the new products for the coming year, with estimates of sales, tooling costs, cost to produce per item and suggested UK selling price. Launch dates etc.

Includes details of Zorro doll, Bionic Woman and six million dollar man items. Emu and Basil Brush items. The New Avengers Purdey doll. Details a Goodies game, a That’s Life game and also a Multi Coloured Swap Shop game. Where these ever issued? Detailed but not photographed are Man from Atlantis action figures and Star Wars items.

1978 General sales catalogue for Denys Fisher Toys details their range of Toys.

Includes details of model kits of C-3PO and R2D2 from Star Wars. Board games for The Generation Game, It’s a Knockout, Swap Shop, and Morecambe and Wise. New Avengers products are shown, as well as super heroes games, George v Mildred dice game. Angels dolls and Hospital. Basil Brush and Emu items. A Doctor who range of dolls, Batman items.

1977 Retail sales catalogue for Denys Fisher Toys details their range of Toys for the Six Million Dollar Man and Bionic Woman, also includes details for a George v Mildred dice game, Basil Brush doll, and Rod Hull’s Emu Toys.

Trade Catalogue for the General Sales Division of Denys Fisher. Shows much of the range of Toys that the firm would be producing that year.

The cover features the New Avengers. Inside are all sorts of products relating to this, Dr Who and others, such as the Generation Game and It’s a Knockout games produced by the firm.

There is quite as selection of James Hunt items, as he had just won the F1 World Championship the previous year.

Featured in this catalogue are the New Avengers dolls of Purdey, Steed and Gambit. Of which only the Purdey doll was to see production. Though not quite in the form promoted here , as it was to originally have had a push button leg kick action. The unissued steed figure was to have had a fencing lunge move with an umbrella that converted to sword, while Gambit was to have had a Karate chop type move. (It is believed that Steed and Gambit may have seen a limited issue in South Africa , for more details visit the Mego online museum)

Also shown are the New Avengers board game and Shooting game in their prototype forms. ( I wonder what happened to them)

The range of Doctor Who doll is illustrated showing the Dalek, Cyberman, Giant Robot, TARDIS, Doctor and Leela figures that appeared in the Range. Also the Doctor Who and War of the Daleks board games are shown.

A range of Dolls for the BBC hospital series Angels are also shown with a hospital ward for the nurses. Was this ever issued?

Several Batman toys based on the Sixties TV series (which was still being shown in the UK at this time) were also featured.