After more than 20 years spent in the fitness industry, Joshua Fleming founded Victory Fit Camp. His formula relies on physical and mental training that he learned in the US Marine Corps as well as nutritional advice from licensed experts. Today, each Victory Fit boot-camp session is led by an experienced coach, who walks clients of all fitness levels through indoor workouts or outdoor obstacle courses of ropes, foam pits, and trampolines.

With a stylish selection and an expert team, EyeCare Associates stocks frames by designers such as Kate Spade, Nine West, Hugo Boss, and Guess. Comprised of doctors and eyewear specialists, the team can screen for eye disease, administer eye exams, fit contact lenses, and repair old frames.

GNC's opulent aisles display a wide variety of vitamin and mineral and herbal supplements, as well as sports nutrition, diet, energy, bodycare, and other health products. The Mega Men Sport multivitamin ($19.99 for 90 caplets) supports muscle recovery and energy levels and aids speedy male metabolisms without dangling steaks in front of their treadmills. Fuel feats of female strength with the Women's Ultra Mega Active multivitamin ($19.99 for 90 caplets). Two pounds of Pro Performance 100% whey protein ($28.99) distract taste buds with the flavor of chocolate, vanilla, or strawberry and smuggle 20 grams of high-quality protein into the body in each scoop. Promote healthy bones with a calcium supplement, such as coral calcium ($19.99 for 180 capsules) sustainably harvested from the Okinawa sea to provide a healthy two-to-one ratio of calcium and magnesium.

Board-certified podiatrists Drs. Glenn and Tomeko McPhillips keep customers safely putting one foot in front of the other with personalized podiatric care and custom orthotics measured in a welcoming, comfortable office. During the initial consultation, a doctor scrutinizes feet from heel to toe, then takes custom molds of paws so that orthotics will fit every curve, bridge, and toe overpass. Using the molds, shoe-lining professionals craft inserts out of rigid, soft, or semirigid materials that will arrive in about two weeks to correct abnormal gaits and relieve foot pain. Customers who choose two pairs of orthotics receive one designed to fit inside casual or athletic kicks and another for dress shoes, customized to keep up with the rigors of ballroom dancing or formal grape stomping.

Bryan Rhoden, founder of Body by Bryan, employs his certification as a personal trainer and experience in the military to strengthen bodies with his series of Midtown Rush Hour Boot-Camp sessions. Sessions boost heart rates Monday–Saturday at 6:30 a.m. and 6 p.m., though more class times may be added to accommodate an increase in interest. After a group warmup, Bryan leads trainees through exercises that include jumping jacks, squat thrusts, sprints, sit-ups, and inward sweating, all of which are performed in circuits to keep muscles continuously moving during the one-hour session. Students
also team up for cardio and agility exercises that pit them against mini obstacle courses. Extinguish fiery muscles with a group cool-down, during which everyone sports sunglasses while slouching cavalierly against the wall. Because of its varied training styles, boot-camp sessions can help clients to lose weight and build muscle, and Bryan amplifies the effects by giving all students a free training consultation. Participants need to bring a towel or exercise mat, two 10-pound dumbbells, water, and the ability to listen and do jumping jacks at the same time.