ChanelJ12, it's all about seconds

In a new campaign dedicated to the J12, Chanel has invited nine women to talk about a second that changed their lives.

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1 May 2019

Editorial team

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Everything has always been about seconds for a House created by a woman who knew how to follow her instincts. The instinct of the moment when everything is decided.

Whether it is the longest second of a lifetime on the day of an important decision, or preparing a soft-boiled egg with perfect culinary precision, catching an airplane or missing a taxi, our existence is a succession of milestones that are of no coincidence.

The new J12 is the watch for these milestones, and the perfect accompaniment for every second. In this campaign for the most iconic Chanel watch, nine iconic women share their personal experiences about a second that changed their lives. Among them, Vanessa Paradis (photo), Naomi Campbell, Claudia Schiffer, Lily-Rose Depp...

The brand

Through her life, Gabrielle Chanel embodied strength, character and a fierce desire for independence. Maison CHANEL, avant-garde and constantly innovative, has come down through the decades to become an unmistakable symbol of distinction, elegance and refinement.