The clue is in the subtitle – How Asians and Westerners Think Differently… and Why. As a coach, I’m profoundly interested in how people think. I spend my time in coaching sessions listening, absorbing non-verbal communication, reflecting back my understandings, identifying limiting self-beliefs, challenging… To be effective, all this needs to be based on understanding the coachee’s ‘world’ from the coachee’s point of view. If there’s firm evidence that people from different cultures and areas of the world really do think and see things differently, then I want to know about it…