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Ready-To-Blend Greek Yogurt Superfruit Smoothies Arrive Just In Time For The Peak Summer Season

PHOENIX, Aug. 9, 2012 /PRNewswire/ -- Three years ago, Greek yogurt sales represented just three percent of overall yogurt category sales. Today, nearly one-third of all U.S. yogurt sales are Greek varieties, and analysts suggest that the category will grow 120 percent over the next five years*. Jamba® "At Home" Smoothies expands the concept by combining non-fat Greek yogurt with on-trend superfruits to introduce a new line of
JambaGreek Yogurt Superfruit Smoothies that arrive in stores just as summer kicks into high gear.

Pomegranate Pick-Me-Up™and
Acai Super-Antioxidant™appear in grocery, mass merchandisers and club store freezers this week with a suggested retail price of
$3.29 - $3.99 per eight-ounce package. Each package makes two, eight-ounce smoothies when blended with apple juice as directed.

The new
Jamba "At Home" Greek Yogurt Superfruit Smoothies (
www.athomesmoothies.com) are fat-free and naturally low in sugar and calories. The non-fat Greek yogurt provided in each package results in a creamy smoothie that offers 50 percent more protein than the Strawberries Wild variety of Jamba "At Home" smoothies.

"Greek yogurt typically provides higher levels of protein and calcium than traditional yogurts, so it's a great snack option," says health consultant
Katie Gutwald, RD. "These Jamba At Home Greek yogurt smoothie kits make better-for-you snacking super convenient, and I love that they include pieces of real fruit."

Both
Jamba "At Home" Greek Yogurt Superfruit Smoothies provide a full serving of fruit and 100 percent of the daily recommended intake of vitamin C with each eight-ounce glass. The entire line of "At Home" smoothies are free of artificial flavors, colors and preservatives.

"We recently introduced these smoothies and gained immediate distribution," said
Steve Sklar, senior vice president marketing for
Phoenix-based Inventure Foods (NASDAQ: SNAK), the company making the Jamba "at home" smoothie under a licensing agreement with Jamba Juice Company (NASDAQ: JMBA). "Interest in Greek yogurt is at an all-time high, and superfruits continue to be on-trend, so combining the two makes a ton of sense."

Founded in 1990, Jamba Juice Company (NASDAQ: JMBA) is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh squeezed juices, hot coffee and teas, slow cooked hot oatmeal made with organic steel cut oats, Fit'n Fruitful™ smoothies with Weight Burner Boost™, fruit and veggie smoothies, Whirl'ns™ Frozen Yogurt, breakfast wraps, sandwiches and wraps, California Flatbreads™ and a variety of baked goods and snacks. Jamba-branded products for at-home enjoyment are also available through select retailers across the nation and in Jamba outlets. Jamba Juice Company is a wholly-owned subsidiary of Jamba, Inc., a holding company which owns and franchises Jamba Juice stores on a global basis. As of
January 3, 2012, Jamba Juice had 750 locations in
the United States consisting of 307 Company-owned and operated stores and 443 franchise-operated stores. In addition, at
January 3, 2012 there were 19 international stores. Fans of Jamba Juice can find out more about Jamba Juice's locations as well as specific offerings and promotions by visiting the Jamba Juice website at
www.JambaJuice.com, becoming a Jamba Insider at
www.JambaJuice.com/insider, Liking our Page on Facebook at
www.Facebook.com/JambaJuice, following us on Twitter at
www.Twitter.com/JambaJuice or by contacting Jamba's Guest Services team at 1-866-4R-FRUIT (473-7848).

*June, 2012 UBS

SOURCE Inventure Foods, Inc.

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