There’s no real debate regarding the selling price when it comes to Amazon’s latest Kindle Fire but the company felt the need to emphasize just that in its latest ad.

The conclusion of the commercial below is that for the price of a single iPad one would be able to buy three Kindles: two Kindle Fire devices for $199 each plus a Kindle for $79 (which is advertised to offer the best way to read in bright sunlight). We’ve put the Kindle Fire to the test against the Apple iPad 2 and other tablets in an earlier video. The truth is that the Asus Transformer Prime is also more expensive than three Kindles so we might see a new Amazon video showing up soon to let you officially know that.