In 2010, the Internet evolved to a powerful marketing machine for local businesses. If you do a search on Google, you’ll discover local results appearing first on the search results. And Google is just the tip of the iceberg.

You can also buy advertising at a fraction of the cost of TV and newspaper advertising and control where your ads appear. For example, you can decide to advertise to anyone within 11 miles or km of your store – and you can track every aspect of your advertising for free.

No other medium provides such incredible and affordable marketing opportunities and tracking capabilities as the Internet. The best part is that it’s a relatively new form of advertising, and many local businesses are not yet taking advantage of this opportunity, leaving you with less competitors to worry about.