Network launches channel for Latinos

NEW YORK -- The MTV Networks are launching MTV Tr3s, a new channel aimed at becoming the premier cultural outlet for young Latinos. The network starts operating Monday.

Tr3s, pronounced like the Spanish word for three, follows MTV, MTV2 and eight other MTV related networks operating in the United States.

It will be seen on some digital cable systems, on the DirecTV satellite system or on a variety of low-power broadcast stations.

The network will be music-heavy at its start.

"I look at it as a pop culture destination because these kids have not really had their music or culture and what is really defining U.S. Latino culture on a channel 24 hours a day," said Lucia Ballas-Traynor, MTV Tr3s senior vice president and general manager.