The folks at Fiat, the automaker "saving" Chrysler, thought it would be great idea to drop a press release headlined "500 Gets In The Pink." Har, har, har, it's a pink car and a crude double entendre!

500 GETS IN THE PINK

It's the limited edition Fiat 500 that customers have been asking for ever since the popular city car was launched in 2008 – the 500 Pink has arrived.

Just 500 examples of the super-stylish supermini will be available when it goes on sale from today (19 January) – and customers will only be able to order one online.

Appealing mainly to young women, the 500 Pink looks set to become 2010's ‘must-have' motoring fashion item, and is the first of several exciting Fiat 500 limited editions that will be introduced during this year.

The new car costs £11,700 OTR – just £1,000 more than the 1.2 Lounge but with £1,500 worth of extra equipment.

Start&Stop – which stops the engine automatically whenever traffic conditions bring the car to a complete halt, and restarts it immediately when the driver wants to move off again – is fitted as standard, in line with all new 500s. Its inclusion means the car is not just a fashion item, but presents a serious case for the environment too.

"I am delighted that we are now able to offer the 500 Pink – just like many of our customers who have been asking us for this limited edition," says Elena Bernardelli, marketing director, Fiat Group Automobiles UK. "It will appeal to free thinking drivers who have a distinctive personality and, with all the benefits of Fiat 500 already there, we have no doubt that it will prove a fantastic purchase for its new owners."

For more details on the Fiat 500 Pink or to place an order, customers should visit: www.fiat.co.uk/500pink.