Plot Han Se-Gyung (Moon Geun-Young) is a young woman with a very positive character. Her motto is “effort will take me as far as I want to go”. She wins many designing contests and finally joins a clothing company. But, at work, Han Se-Gyung does errands and chores rather than design. Meanwhile, the wife of an upper management employment at the clothing company humiliates Han Se-Gyung. The wife is actually a former high school classmate of Han Se-Gyung who didn’t do better than her in school. This makes Han Se-Gyung look back on her life.

Notes “Cheongdamdong Alice” takes over the SBS Saturday & Sunday 22:00 time slot previously occupied by “Five Fingers” and followed by “Incarnation of Money” on February 2, 2013. Title “Cheongdamdong” refers to the Cheongdam neighborhood in Gangnam, Seoul. The area is known for its high end fashion shops and is sometimes referred to as the “Fashion and Art Street”.