New video gives tips to drivers and managers on how to increase brand recognition and company value through professional attitudes, actions, and behaviors.

Where does the public get its first impression of your company? Often, it's from the technicians and service employees who are driving your company vehicles. "Your employees are driving mobile billboards," says Tom O'Connell, National Accounts Manager at DriverCheck, Inc. "The advertising value is tremendous--unless they are driving unsafely or behaving unprofessionally. Then you've got a serious PR problem."

The "Driving Your Brand” video focuses on a self-evident truth: You don't get a second chance to make a first impression. And if a potential client's first impression is a negative one, you will have an uphill battle converting that person into a client--not to mention converting the four or five of his or her friends that have been told about your employee's actions or behaviors.

"Without a doubt, unsafe driving affects brand perception," says Kevin McDevitt, Corporate Sr. Director of Safety and Compliance for Charter Communications. "They upset drivers that live in your business area, and they make you look very unprofessional as a company."

Nancy Welton, Safety Manager at Schwans agrees. "Know that your route truck is your primary form of advertising," she counsels her employees. Safe and courteous driving helps to enhance your company's brand for all who see it."

The "Driving Your Brand" video explores the many aspects of professionalism. Respected professionals are skilled at what they do, but, as the video points out, there's more to it than that. "Real professionals are respectful of and courteous to others, environmentally friendly, and are good community citizens," says O’Connell. "Their positive attitudes and actions speak louder than words."

DriverCheck is a Sertec Company founded in 1986. It works with thousands of businesses throughout the United States, Canada, Mexico, Puerto Rico, and the U.S. Virgin Islands providing vehicle monitoring (How's-My-Driving services), online driver training, a learning management system, and safety hotline services.