Sharpie to Debut Interactive Music Video During MTV Awards

Sharpie, known more for its colorful markers than for its music cred, will reveal an interactive video for the California Wives song “Purple” in an ad during Thursday’s MTV Video Music Awards.

The 60-second TV spot will show Sharpie fans’ drawings amid the band’s performance in the music video and then encourage viewers to go online to create their own visual “Music Video Mashup” experience.

It’s the latest interactive video offering in a recent wave of them. Linkin Park’s video for “Lost in the Echo” let fans put their Facebook photos into the storyline. And Old Spice’s “Muscle Music” ad tasked people to create sounds using their keyboard as the Old Spice Guy’s muscles.

“As a brand focused on teens, we want to provide our fan base with a Sharpie experience they can get excited about across multiple platforms,” Ryan Rouse, Sharpie’s global director of marketing, tells Mashable. “We think they will have lots of fun customizing their own mashup and sharing it with friends.”

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Hien Quoc the founder of Fortified SEO is an Aerospace Engineer who worked in the aerospace industry for over 5 years developing trajectories for launch vehicles and missiles. After layoffs during the market crisis in 2008 he decided to take a new career path into the internet marketing world. View all posts by fortifiedseo