Positioning Winch as 'the Apple' of the on and off-grid energy sector

The clientWinch Energy is a global, off-grid renewable energy developer.

Our approachTo position Winch Energy as a truly innovative 21st Century on and off-grid energy provider

The solutionFirstly we developed their unique position in the market place, then we created a new mark that reflects a business that aims to provide power to over 700 million people across Africa. Our solution was a monogram using WE to create distinction and originality, combining this with the use of a bright spectrum of colours to convey optimism and innovation.

Our new brand ‘look and feel’ then powerfully communicated their key messages and was applied to a whole host of on and offline marketing collateral.