Ecommerce Sales Dashboard

How The Feel Good Lab uses their ecommerce sales dashboard to monitor company health and determine promotions.

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Teams That Use This Dashboard

Executive

What Is Measured

Revenue

Orders Per Day

Customer Behaviors

Average Order Value

Cost Per Sale

Sell Through Rate

Discount Rate

How It Helps Growth

Get a granular view of the business

Compare sales across channels

Diagnose problem areas

Understand customer purchasing behaviors

Track spend and revenue

The Need to Understand Customer Behavior In-depth

When The Feel Good Lab spots an issue in the big picture metrics on their executive dashboard, they need to be able to dig into the details to figure out the source of the problem. Whether it's a spike in CAC or a downward trend in reorder rate, their ecommerce dashboard has the granularity to help them pinpoint the cause.

How The Feel Good Lab Built Their Ecommerce Dashboard

While their executive dashboard is focused on high-level metrics, the ecommerce dashboard is where The Feel Good Lab houses all the key details about their multichannel sales efforts. Here, they're able to compare performance between their own site and Amazon, track spend and revenue, and understand their customers' purchasing behaviors better.

How The Feel Good Lab Uses Their Ecommerce Dashboard

More than anything, the ecommerce dashboard is how The Feel Good Lab diagnoses the cause of bright spots in their business or spots that need their love and attention. And it isn't always just about solving problems—sometimes, it's seeing something that's going fantastically right and figuring out how to keep it going. Either way, their ecommerce dashboard gives them the data they need to take the right next step.