Friday, October 28, 2011

Key Takeaways from Innovating Social Tech

@ Innovating Social TechAndy Maddocks, R2integratingBoston @andymaddocks spearheading discussions- What is social? (if you aren't familiar) Social is the ability to connect people to places to ideas- Where the opportunities arise: education, commerce, causes, engagement, health & social, across daily life, visibility, ideas-to-interaction- Problem: Social space is a fragmented market which sparks the notion on metrics- Is Measurement a constraint on innovation?

Very few people knew what are the metrics that would impact consumer behavior- Demand-side development targeting specific user populations

Stop being monolithic in your social brands, have more specific conversations

Being a generalist engaging a large audience will provide little value when it comes conveying a message; mainly true with large corporations as they are still figuring out social

Be more location-centric- Bringing an app into market would in essence require SEO & SEM- There is lack of understanding the "leveragability" of older technologies into newer applications

Optimizing thank you notesRead the book "The Thank You Economy" on the power of simple thank you notes engagement- How can social appeal to B2B

About Mass Technology Leadership Council (MassTLC)

MassTLC is the region’s leading technology association and the premier network for tech executives, entrepreneurs, investors and policy leaders. MassTLC’s purpose is to accelerate innovation by connecting people from across the technology landscape, providing access to industry-leading content and ideas and offering a platform for visibility for member companies and their interests. More at www.masstlc.org