Wednesday, March 27, 2013

PRODUCE WIZARD USA

Sarasota, Florida - March 27, 2013 - The Produce Wizard™ is a counter-top device that extends the shelf life of produce for 21+ days without affecting the nutritional value, taste, color & firmness. The Produce Wizard™ has been scientifically proven (tested & endorsed by the Univ. of FL, College of Agriculture and Natural Sciences) to extend the life of your produce. The Produce Wizard™ will keep your bananas fresh for 21+ days and tomatoes for up to 30. Gone are the days of throwing your tomatoes in the refrigerator and your bananas on the counter. Don’t lose flavor and don’t lose your produce.

The Produce Wizard™ works by slowing down the ripening process. Fruits such as tomatoes and bananas excrete ethylene, a gas that speeds up ripening. The Produce Wizard™ slows down the process.

Dr. Stephen A. Sargent - Professor Postharvest Physiology - University of Florida had the following to say, “So we spent several months evaluating the Produce Wizard™ and at the end we felt that here was a possibility of providing a product for consumers that would significantly save them money at the end of the month by reducing their losses in the kitchen.” Dr. Jeffrey K Brecht - Professor Postharvest Physiology - University of Florida added, "At the conclusion of the research we did in testing the concept of the Produce Wizard™. We could see that we had an appliance that would allow people at home to ripen fruit in the proper conditions so that they would stay in the most desirable state to be tasty for eating for a longer period of time and this would help people be able to enjoy their fruit instead of ending up discarding some of their fruit when it gets overripe.”

So not only are you enjoying the benefits of fresh produce you’re also saving money and helping our environment at the same time. Globally, forty percent of all food gets wasted. Cutting food waste would go a long way towards reducing serious environmental problems. Reducing food waste by half could reduce adverse environmental impacts by 25 percent through reduced landfill use, soil depletion and applications of fertilizers, pesticides and herbicides. The Produce Wizard™ will help combat this problem and contribute to a cleaner environment.

The Produce Wizard™ has currently started a campaign on the crowdfunding website Indiegogo.com. "We are very excited about our new campaign and are looking forward to the exposure that Indiegogo will provide. We have to raise a significant amount of funds in order to start production and make the Produce Wizard™ available to the public. A great advantage of Indiegogo is that it allows everyone to receive a "perk" for their donation regardless of the amount and also provides exposure for a product I truly believe can make a global impact", said Vince Arrigo - Inventor & Founder.

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Save your Produce, Save your Money, Save the Earth

The Produce Wizard™ and its subsidiaries is a company dedicated to ending food waste and encouraging healthy eating through technology and education.