Ferrari Brochures Literature Memorabilia Manuals and Collectibles

Ferrari Press Kits and Media Packs

In this section you will find Ferrari factory-issued Press kits, announcements photographs and booklets and some Pininfarina and Bertone Ferrari-related press releases and photos.

These kits are very high quality superlative brochures in which Ferrari supplies all the necessary information to the press and other media. The kits elaborate on the cars, heritage and technical features and often come with a set of color slides or CD-Rom with additional images.

The press / media kits are quite rare and difficult to find as they are not intended for distribution amongst the general public but for distribution to the press only.

2002 Ferrari Enzo Press Kit Brochure EMBARGO 1831/02

This Press Kit comes in its original shiny black box which contains 28 color cards on Ferrari's then-latest supercar.

Also contains a CD-Rom and brochure number 1846/02 of 16 pages (Italian and English).

The box measures approximately 11.5 x 11.5 inches.

The set originally came wrapped in a rice-paper wrapper with a sticker saying "EMBARGO 05.07/02" which gave this set its "Embargo" nickname. Unfortunately, this wrapper of this set has gone lost in the mists of times....

The set carries Ferrari Print Number 1831/02.

The box of this set has a degree of shelf wear and the 1846 brochure has a tiny stain on the front cover. Because of its condition, we have reduced the price to US$ 499.99.

1997 Ferrari 550 Maranello Introduction Brochure Rodeo Drive

This is one of the original brochures / booklet that were issued at Rodeo Drive, Beverly Hills, California on April 19, 1997 when Ferrari North America celebrated 50 years Ferrari AND introduced the then-new Ferrari 550 Maranello.

It was a grand event with both Piero Ferrari and Sergio Pininfarina attending it.

This press / media kit was issued for the USA and deals with the then new Ferrari F355 Berlinetta and the Ferrari 456 GT.

It consists of a heavy yellow portfolio (Ferrari Print Number 884/84 1M/7/94, issued in July 1994 in a total edition of 1,000 pcs.) and contains the press kit for th F355 (Ferrari Print Number 880/94 3M/7/94, issued in July 1994) and a brochure for the 456 GT (Ferrari Print Number 878/94 3M/7/94, also issued in July 1994).

These sets are issued by the factory to inform the media about new models.

They are usually printed in small numbers and are NOT available to the general public but are reserved for the press and other media ONLY.

1986 Pininfarina Press Release on the Ferrari TestaRossa and the world debut of the Ferrari GTB Turbo.

This is a vintage Pininfarina factory press release dating from 1986, issued at the 61st. Turin International Motor Show on April 23rd - May 4th, 1986.

It comes in a red portfolio and contains 1 page of text + 1 small format Pininfarina B&W press photo of the Testarossa + 1 medium sized B&W press photo of the Testarossa with contact details for "Opus Public Relations" in the UK on the back + 3 large format Ferrari factory B&W press photos of the Testarossa.

The portfolio measures some 8.5 x 12 inches and is in mint condition for its age.

Vintage 1982 Ferrari press release on the Grand Prix of Belgium held at Zolder.

This is a rather sad document that Ferrari issued prior to the Belgium Grand Prix in which Gilles Villeneuve would so sadly perish in qualifying at the wheel of his Ferrari 126.

This rather simple, but highly original, document was issued to the press and informs about Ferrari's view of this race, which cars they brought (including a 126/C2 "scorta" or "t-car") and a map of the track including Gilles' shifting points. Of course, it also mentions Didier Pironi.

Little did everybody know what a dramatic turn of events would take place here...

This is the only one we have ever had of this particular race and we are inviting serious offers on it through THIS LINK.

1982 Ferrari Notiziario Press Release on the Grand Prix of South Africa at Kyalami with Villeneuve and Pironi

1982 Ferrari Notiziario Press Release on the Grand Prix of South Africa at Kyalami with Villeneuve and Pironi

Vintage 1982 Ferrari press release on the Grand Prix of South Africa held at Kyalami.

Mentions that Gilles Villeneuve and Didier Pironi will be driving the Ferrari 126/C2 while the T-car was a 126/CK.

Contains quotes by Gilles Villeneuve.

Also shows a map of the Kyalami track with the gear shifting points.

Issued before the race for the motoring press.

1 Sheet, double sided.

Factory original issue.

Only available in Italian.

Not contained in the press release but purely for your information:

Gilles qualified in third place but had to abandon the race in lap 6 because his turbo gave up the ghost while he was in 3rd place. Didier qualified 6th and finished in 18th place, a staggering 6 laps behind winner Alain Prost.

1982 Ferrari Notiziario Press Release on the Grand Prix of South Africa at Kyalami with Villeneuve and Pironi

1981 Ferrari Notiziario Press Release on the Grand Prix of Canada at Montreal with Villeneuve and Pironi

1981 Ferrari Notiziario Press Release on the Grand Prix of the USA at Long Beach with Villeneuve and Pironi

1981 Ferrari Notiziario Press Release on the Grand Prix of the USA at Long Beach with Villeneuve and Pironi

Vintage 1981 Ferrari press release on the Grand Prix of the USA held at Long beach.

Mentions that Gilles Villeneuve and Didier Pironi will be driving the Ferrari 126/CX with BBC Comprex Supercharger while the spare car (as it was called back then) is a 126/CK with KKK Turbo Compressor.

Contains quotes by Mauro Forghieri and sections on "Private Testing" and "Sporting Point".

Also shows a map of the Long beach track with the gear shifting points.

This was the race in which Didier Pironi made his debut in a Ferrari F1 car!

Issued before the race for the motoring press.

1 Sheet, double sided.

Factory original issue.

Available in Italian only.

Not contained in the press release but purely for your information:

Gilles Villeneuve qualified 5th with a time of 1.20.462Didier Pironi qualified 11th with a time of 1.20.909

Both gentlemen did NOT finish the race.

Gilles Villeneuve had to give up in lap 17 with a broken halfshaftDidier Pironi had to give up in lap 67 with fuel system trouble.

1981 Ferrari Notiziario Press Release on the Grand Prix of the USA at Long Beach with Villeneuve and Pironi