LG job applicants tricked into thinking the world was ending

How would you react if you thought the world was ending? That's exactly what the marketing boffins down at LG thought when they pranked interviewees into thinking a meteor had landed during a job interview.

How would you react if you thought the world was ending? That's exactly what the marketing boffins down at LG thought when they pranked interviewees into thinking a meteor had landed during a job interview.

In a bid to catalogue reactions during a crisis situation, LG constructed an office wired with cameras and fitted a window with one of their 84" Ultra HD TVs to trick applicants into thinking they were going to be caught up in a head on apocalyptic collision.

This social experiment come wind-up is not the first time LG have gone to extraordinary lengths to test would-be future employees, having already released two more videos of a similar nature. Regardless of the interview and interviewees authenticity, this latest marketing stunt has seen the video amass almost 1,500,000 YouTube hits.