Of those faces that entered the booth at ATA, most notable were our partners Michael Waddell and the Bone Collector Crew, and their eagerness to test out the new D/Code line was evident.

With patented power of Silver Scent® technology, D/Code was proven by studies done at Auburn University to be the only all-natural scent eliminator scientifically proven to eliminate and inhibit growth of odor-causing bacteria on clothes and skin. In fact, writers and industry vets were floored at the overwhelming scientific evidence when stacked against other leading brands. Expect more from the report soon.

Smoke Cover Scent is designed to absorb odors for additional cover scent protection. Calming Zone’s formulation acts as an attractant and relaxer to deer by mimicking the smell of a bedding area, and people were enthusiastic about the easy-to-use stick formula.

Code Blue’s expandable wicks instantly enlarges 4 times its regular size once dipped into scent and comes in a 6-pack zip-lock bag.

And of course, Code Blue’s From One Deer to One Bottle® deer urine continued to be another big talking point at the booth again this year.