MLB heads off Yankees’ attempt to put players’ images on beer foam

The New York Yankees unveiled a neat little innovation on Monday during a media tasting event that unveiled some of the new food and drink items being sold at Yankee Stadium this season: A machine that imprints players’ images onto the head of your beer.

As you can see, it was as if Aaron Judge et al. were looking in a very cloudy mirror.

Anyway, the killjoys at the MLB office caught wind of this and reminded the team that the league does not allow active players to be involved in the advertising or promotion of alcohol-related products, putting the kibosh on the foam artistry.

“We were unaware” of the images, a spokesman for MLB told Newsday’s Steven Marcus on Tuesday. “We spoke to the club. The club wasn’t aware, either. To the best of our knowledge, they have told them it’s not authorized, to cease doing it.”

Said a Yankees spokesman: “Our hospitality team took Monday’s event as an opportunity to test the image machine with various Yankees-related logos and photos. However, the Yankees have no current plans of incorporating this decorative element on concessions items this season.”

Neither the company that makes the imprint machine, called Beer Ripples, nor Blue Point beer had any idea that players’ images would be projected onto the suds, Newsday reported. However, the PostGame’s Jeff Eisenband reported that the players’ images, along with the Yankees logo, already had been loaded into the machine for use during the season.

Matt BonesteelMatt Bonesteel spent the first 17 years of his Washington Post career writing and editing. In 2014, Bonesteel pivoted from the newspaper to online and now he blogs for the Early Lead and other Web-based products owned by The Post. Follow