This Helpful Tips Will Help You to Increase Your Viewers on Instagram

Instagram—or IG as it’s popularly referred to—was started as a fun application in 2010. Today, it has grown to a powerful tool for business and pleasure—with 700 million users. If going viral is your goal, approach Instagram with a business mindset. Instagram Settings Have you investigated all the settings on your Instagram application? Small changes can easily connect you with many more users. Try these:

Make sure you easily connect with all possible users. In your Instagram Settings, retrieve information from “find and invite friends” and “suggested users”. Your profile determines your public image. You don’t want damaging photos to be shown on your profile. Under settings, look for ‘Tagging Options’ and ‘Add Manually’. Now you have more control. Build online relationships with important role players who can share and view your posts. Adjust settings to inform you the moment these Instagram users post something new. You can immediately view or like it. Directly after a new post is the time your heroes will be most attentive regarding their posts. If you like the first, they may notice and remember your name.

2. Choose Relevant Hashtags.

Instagram, like Twitter, relies heavily on the use of hashtags, and the hashtags you attach to your Instagram videos can directly affect views. A clever hashtag on its own can actually be enough to encourage users to watch your video. More importantly, the right hashtag will help you expand your reach and can potentially connect you to new members of your target audience using the search feature.

Brands can also use hashtags to jump in and create videos on trending topics. These topics get a lot of searches and can give you major visibility very quickly. I wouldn’t recommend only creating videos around trending topics, but using the strategy occasionally can help you drive up video views quickly. Posts on Instagram with at least one hashtag average 12.6% more engagement than those with none. In 2015, the best posts from top brands had an average of 2.5 hashtags per post. And believe it or not, 70% of Instagram’s most-used hashtags are branded hashtags.

3. Take Good Pictures.

Getting more Instagram picture views also requires you to take good pictures. While this seems like a no-brainer, a lot of people don’t realize how important the picture quality is when it comes to whether or not someone will view your picture. You do not want a blurry picture so make sure that you are in focus before snapping the picture button. You also want to make sure you are getting a good angle on the item you want to take a picture of, which makes people more interested in viewing your picture. Getting a picture of something that people want to look at is also important and part of taking a good picture.

4. Optimize Your Description.

Instagram is and (I’m assuming) will always be a highly visual platform. It’s all about the images and videos when we’re scrolling throughout feeds. A common error I see brands making, however, is not using the descriptions to draw users in. This is particularly important with video views; the description can actually convince users to watch them instead of scrolling past. There are a few ways to optimize your description that are proven to increase video views: Your description should be long enough to capture interest, but not so long that users don’t feel the need to watch the video. It’s just like a blog post title. A video offers more context than a still image, so keep that in mind. Multiple studies have shown, however, that there is no specific best caption length. Test what works best for your audience.

Put the most important and engaging stuff before the “see more” button if your caption is long. Use line breaks to section a long caption into more manageable chunks. Use hashtags for more engagement (as discussed above). Mention and tag relevant users, especially influencers; this can significantly expand your visibility by an average of 56%. One case study from Tommy Hilfiger showed an increase of 3x more video views than its average when it featured and tagged an influencer.

5. Use Natural Light Sources.

If you are looking to get more views on your Instagram pictures, you should also use natural light when possible. Natural light can create a lot of moods, feelings, and depth to your pictures. Using artificial light takes away from the beauty and overall quality of your pictures, which can keep people from clicking on your picture. You also should utilize the various parts of the day, such as sunrise and sunset. This is due to the fact that during different times of the day, your picture and subject will give off different shadows that people will want to click on to see.

6. Creative Always Wins.

If you are trying to turn loyal followers & new viewers into long-time Instagram Story subscribers. Then you need to start posting creative content. Although Instagram Stories was created to overtake their competitor SnapChat; which emphasizes candid shots and videos from everyday life. Posting on Instagram Stories can be much more professional.

When creating content for Instagram Stories, treat them like a normal feed post. Of course, change the dimensions to 1080 pixels (width) by 1920 pixels(height), this also means an aspect ratio of 9:16. But make sure to have the well directed and edited. However, the good thing about Instagram Stories is that the content only stays up for 24 hours. So for those that want to test new content strategies or styles, this is the perfect testing platform before making it official on your feed. In addition, this 24-hour lifespan for content means you can get extremely creative every single day, using a brand new blank canvas.

7. Go Behind the Scenes.

What makes social media so engaging that any old John Doe can get an exclusive, behind the scenes look at the human side of their favorite brands and businesses. You can increase the number of Instagram video views by appealing to this desire in online users today. If you’re on the verge of releasing a new product, let your audience in on the secret! If you think your production process is aesthetically pleasing and uniquely appealing to your audience, record it and share it with your followers.

8. Post Your Videos at Peak Times.

In life and in social media marketing, timing is everything. Finding the best time to post your video on Instagram isn’t an exact science since different studies have come up with conflicting results. Despite this, the best time to post a video on Instagram is in the afternoon or in the evening when the majority of your followers are at home while posting during the working hours produces underwhelming results. What’s more, brands that offer different services have different peak times, so you should use all the means available to you to find the best time to post a video on your Instagram account.