I got 99 pizzas

The Pepsi Mini commerical that ran during the Oscars answering that years-old question "What happened to Cuba Gooding, Jr.?" cost roughly $1.8 million for a :30 second spot.

The infamous pizza party, where 99 pizzas were delivered live and on the air at the Academy Awards in an everyday red and yellow pizza box emblazoned with a Coca-Cola logo cost $1,587 but is valued at more than $10 million in free publicity.