Mercedes-Benz Introduces Sharper Pricing For 2014 S-Class

The 2014 Mercedes-Benz S-Class launches onto the market in October, initially in S550, S550 4MATIC and S63 AMG trim, and pricing for the range starts at $93,825, including destination. That starting price is for the 2014 S550, which is now priced $2,100 less than the outgoing model despite being an all-new design, delivering more power and having more standard features.

Some features now fitted as standard include LED headlights, a sunroof, a backup camera and adaptive windscreen wipers. Of course, there are plenty of optional goodies that will quickly inflate the car’s sticker.

Pricing for the 2014 S550 4MATIC starts at $96,825 while the 2014 S63 AMG will set you back $140,425. Both prices include destination.

The engine in the S550 is a twin-turbocharged 4.6-liter V-8, good for 455 horsepower and 516 pound-feet of torque. The S63 AMG, which now comes standard with 4MATIC, gets a twin-turbocharged 5.5-liter V-8, good for 577 horsepower and 664 pound-feet of torque.

The sharper pricing is testament to Mercedes’ desire to maintain its sales dominance in the full-size luxury sedan segment, which in recent years has seen encroaching competition from the likes of Porsche and even Tesla. Globally, the S-Class is still the top seller in its segment. Last year, Mercedes sold 65,128 S-Class sedans worldwide, down from 68,969 in 2011.