Vote for the best video communicating climate change

Fri, 04 May 2012

Which of these three videos delivers the strongest message about climate change science? Vote for your favourite World Resources Institute video today!

Photo: WRI

World Resources Institute (WRI) has launched a pilot project that aims to assess whether video can be a compelling way to communicate the latest climate science discoveries – and, if so, which type of video works best. This project was funded by Google.org. WRI is an IUCN Member organization.

Kelly Levin of the World Resources Institute (WRI) worked with three scientists to develop a series of videos on their recent findings:

Your votes will help WRI identify which method is most effective and will inform the future development of this project. All votes will be collected by May 31.

WRI produced three videos, each using a different format, for each of the scientist’s papers:

(1) A Webcam Talk: Dessler, Helmuth and Higgins filmed their own videos. WRI sent a computer with video recording abilities as well as some guidelines regarding content and length.

(2) A Conversation: A slideshow of relevant images is narrated in a voiceover of the scientist discussing his finding. For this video, WRI sent a recording device to Dessler, Helmuth and Higgins. WRI interviewed them over the phone and used these recordings as the basis of the voiceover. The audio was then paired with images that matched in content.

(3) A Whiteboard Talk: Dessler, Helmuth and Higgins each came into WRI’s offices for filming of a whiteboard talk describing their findings.