“Even if you work with some of the best people in the world across several fields of expertise, there will always be more brilliant people outside your company than inside. Jelly has started assembling an external pool of skill to help us build a world-class product,” says Stone. “We are proud and lucky to have Loren as part of our extended team—he will make us better at our own work. More importantly, Loren’s participation means that Jelly will be a finer product in general. That’s just good for everyone.”

Stone is keeping a tight lid on Jelly. All we really know is that it will be a free, mobile-focused service. Here are some of my guesses and dot connections following the investor disclosure:

“We chose angels like Al Gore, a Partner at KPCB and Chairman and Co-founder of Generation Investment Management, Greg Yaitanes, a Hollywood director, and Roya Mahboob, an entrepreneur doing amazing work for women in Afghanistan partly because they work in divergent fields. Knowledge diversity is something we prize highly and is also something that will be represented in our product,” said Stone.

When Jelly was first officially announced, Stone said this:

“People are basically good – when provided a tool that helps them do good in the world, they prove it. Jelly is a new company and product named after the jellyfish. We are inspired by this particular animal because neurologically, its brain is more “we” than “me.” Also, for the past 700 million years, this decentralized structure has been wildly successful.”

“Help them do good in the world.” Is that the key phrase here? Is Jelly some sort of mobile social good app? Who knows, I guess we’ll just have to wait and see, as Stone is quite serious about keeping a tight lid on this thing. But the addition of Bono, Al Gore, and an Afghani activist hints that Jelly will be striving to do some sort of international good at the very least.

Whatever it is, Stone says that it won’t be ready for quite some time.