NY Times: Selling to Avatars

"Selling to Avatars," Rob Walker, New York Times, October 1, 2006
A very top-line "for dummies" guide to the world of SL. The most interesting about it is that it appears in NY Times. Nice quote, too: "It’s a labor-intensive form of escapism, but these user creations are exactly what make the place interesting."
-- via PSFK