'Snow Leopard' Isn't Just an Upgrade

People continue to forget that Apple is foremost a hardware company,
so the software is just there to drive computer sales. Mac OS X 10.6 "Snow Leopard"
points out two very important things about Macs and Apple.

Less Profitable

First, Apple is not making as much money from the sale of Snow
Leopard versus Mac OS X 10.5
"Leopard". With Mac OS X 10.6, Apple isn't targeting computers more
than three years old. When it was introduced in late 2007, Mac OS X
10.5 targeted machines going back five years.

Unless development costs have dropped (not likely), Apple could only
recover development costs by selling more
computers in the past three years then it did in the five years
prior to Leopard. A rough estimate (25 million 2002-2007, vs. 36
million 2006-2009) shows this to be true.

The number of possible Snow Leopard sales is half the problem. Apple
has dropped the price from $129 for Leopard down to $29 for the Snow
Leopard upgrade. At a 77% discount, even though more Macs are eligible
for the upgrade, the price drop is too great to compensate. In other
words, Apple can't possibly earn the same amount of revenue on Snow
Leopard as it did with Leopard.

Apple spent two years developing an operating system that is going
to earn it a lot less money than the last one!

Selling More New Hardware

Second, many new technologies are only useful on the most recent
models. For
example, OpenCL works only on iMacs sold after March 2009, and
support on Mac Pros starts after January 2008. That shows how limited
support for the most advanced features is. Only new Macs are getting
the full bang out of this operating system.

If it wasn't designed to make money at retail sales or soup up
performance on old Macs, what good is it? Like I said, Apple is a
hardware company. How is it going to distinguish itself from the
millions of PCs sold in the next year with Windows 7? Is the Apple name
enough to sell computers?

No. While there may be a few Mac fanboys, most of us buy because of
value. We want better hardware, faster operating system - easier to
use, better features, fewer security worries - and all of this for a
reasonable price. Apple has to deliver, or those who switched will just
switch back.

More than an Upgrade

Snow Leopard is not an upgrade. It is the fortress on the frontier
in the battle for people switching from Windows XP. Sure, most of it
works on any Intel-based Mac, but don't think it was designed for you
to upgrade your old computer. Apple wants you to buy a new one that can
use all the Snow Leopard technology.

If you don't want to spend $29 to make your computer slightly
faster, more stable, and loaded with new technologies, don't. Apple
doesn't really care. Spite yourself, if that will make you feel better
about the price. Better yet, switch to a PC - Microsoft deserves people
like that.

As for me, I'm thinking the 5-user family pack sounds good. I'll
eventually upgrade all the computers at my house that I can. I'm
excited to get any speed boost. If I am willing to spend $100 for a new
graphics card or more RAM, why wouldn't I spend just as much for an
improved operating system?

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We believe in the long term value of Apple hardware. You should be able to use your Apple gear as long as it helps you remain productive and meets your needs, upgrading only as necessary. We want to help maximize the life of your Apple gear.

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Welcome Image and Text

We believe in the long term value of Apple hardware. You should be able to use your Apple gear as long as it helps you remain productive and meets your needs, upgrading only as necessary. We want to help maximize the life of your Apple gear.