I talked about the value of a registration form and how it can impact your conversion rate last time. This week, I want to show you a registration form in action. But first, I need to be clear: This blog is specifically relevant to in-person events. In fact, following this model with online events could negatively impact your conversion rate because you will give people too many options. But if you want to sell at an in-person event, a strategically crafted registration form is your secret weapon…

There’s a lot of talk out there about the value of having an online business. And I agree. When done well, your online business allows you to help more people while having way more freedom. But we both know that it takes an investment of time, money, and energy to really create a solid online platform. So, as you do that, I encourage you to also consider hosting live events. These could be small gatherings in your home or a talking to a large group. In-person events have been my bread and butter for years. I love the in-person connection and it’s really fun to sell from the stage. I’ve also learned a thing or two (or 87) about what makes an in-person event work. So, let me share some of my favorite tips with you now…

I’m often asked branding questions from other women in business. A lot of these questions sound something like, “How can I brand myself?” or “How can I get my brand out there?” Though these questions are valid and essential for success, they really are …