The 105 participants in Sand Hill Group’s recent study, “Leaders in Mobility Strategies: Tug of War Between Business Risk and Value,” unanimously agreed that the rewards of transitioning to enterprise mobility are huge. One of our study participants gained an entirely new customer audience for its products creating an innovative mobile app for its existing workflow system. Another company created a mobile app that has the potential of generating $300 million in revenues. But the total cost of ownership (TCO) tab is also huge and contains some hidden costs. Here’s a rundown of often-overlooked cost factors.

The 2012 Edelman Trust Barometer is the 12th annual trust and credibility survey of more than 30,000 people including regular employees as well as executives. Maria Amundson, general manager of Edelman’s Silicon Valley office, shares insights from the findings regarding the public’s trust level for technology companies, and the trust factor when companies communicate their messages in social and traditional media.

You’ve got an amazing idea for the game-changing new product of the century. But no money to bring it to market. What to do? Listen to this on-demand audio broadcast of Coffee Break with Game Changers, presented by SAP. In the “Sweet and Sour of Investing” episode, SandHill’s M.R. Rangaswami, a long-time angel investor, was interviewed along with SAP Ventures’ Guarav Tewari and Chris O-Connor, Co-Founder and CEO of Taptera.

Get a Complimentary One-Day Pass to SuiteWorld, May 15
Get a complimentary one-day pass to the NetSuite SuiteWorld Global Conference in San Francisco. As our guest on May 15, you’ll have access to keynote presentations by NetSuite CEO Zach Nelson and special guest speakers, the exhibition hall, and more. Don’t miss this unique opportunity to size up the cloud and hear the latest trends transforming business.

Live Product Demo of the #1 Cloud ERP for Software Companies, May 1
See a live product demo of the NetSuite Software Company Edition. In this demonstration you will get a tour of key functionality, including recurring revenue management and optimization, lead-to-cash integration, and revenue recognition designed specifically for software providers. See how NetSuite helps Splunk, Eloqua, Qualys and more than 800 software companies run their business better.

How NetSuite Helps High-Growth Software Companies Run Better - eBook
Rapid growth software companies are faced with unique challenges with regard to scaling effectively. Often they find themselves quickly outgrowing their point solutions as their business becomes more and more complex. This new eBook showcases how NetSuite enables software companies to succeed in today’s marketplace.

Tom Hogan, Founder and Creative Partner, Crowded Ocean, says when he first encountered the term “pivot” it meant “’screw up.’ But recently, it’s gotten a more positive spin, as in ‘fresh start’ or ‘rapid response.’ But it also means you didn’t get it right the first time.” He says the book, “The Lean Startup” is partly what’s behind pivots, but that may not be the best approach. Here’s his advice.

Founded in India in 2009, 42Gears Mobility Systems has a suite of products aimed at accelerating mobile solutions in businesses. The company was selected as a NASSCOM Emerge 50 company in 2011, designating it as a company that will shape the software products industry. In this article, Onkar Singh, founder and managing director, discusses the software executive experience factor and describes how the 42Gears team is growing the company.