Salinder Patel

Salinder is in charge of the day-to-day operations of the finance team. She moved to the UK in 2002 from Malaysia to pursue a career in finance, completing an accountancy diploma and CAT.

Salinder worked previously at The Search Works as finance assistant, becoming an assistant accountant and then manager accountant before the company was sold to TradeDoubler and she was promoted to financial controller.

After taking time out to have a baby, Salinder worked for ZenithOptimedia, the large corporate agency in London, before rejoining Nick Hynes at Somo in June 2011.