Beyoncé Reveals New Website, Asks ‘What Is Pretty?’, Wants Answers

On a new website, whatispretty.com, members of the Beyhive and other concerned citizens are encouraged to upload images, videos and captions expressing their idea of beauty.

Among the already uploaded images are lots of photos of babies, little girls with broad smiles and real-woman selfies. The site is powered by Instagram contributions exclusively and once fans authorize the site to access their Insta-feed, adding the hashtag #whatispretty will mark a photo, video and/or caption as contributed and cause it to show up on Beyoncé’s web feed.