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Outdoor retailer, REI, already offers a great app in the form of REI but they've gone one further with the release of Augmented Reality app, Find Out NYC, launched in honor of the opening of REI's first store in Manhattan.

Find Out NYC offers users the opportunity to explore a virtual landscape via REI adverts across New York. Six separate scenes are unlockable through exploring the city and discovering the special posters around the area. There's more than just fun to be had here though. With each scene that the user unlocks, there's a chance to win great outdoor equipment such as a Burton snowboard, a Novara Buzz One Bike and the grand prize of them all: a trip for two to Costa Rica.

It's a very neat move that's bound to encourage outdoor enthusiasts to check out Find Out NYC. The Manhattan store is set to open on December 2nd, located in the Puck Building at 303 Lafayette St. In SoHo.

Apple has launched its new Apple Store app for iPhone and iPod touch that allows users to browse Apple’s online store via their portable devices. Aimed to launch at the same time as iPhone 4 pre-orders, most users have had to put up with the Apple’s customary “We’ll be back soon” sticky note for much of the day with high demand for the next generation of iPhone bringing servers to a standstill.

The free app offers customers (in the US only for the time being) a convenient way to browse the Apple Store and even access Genius Bar support from within the app. Apple Store is sure to benefit those who take advantage of Apple’s in-store training and Personal Shopping services and, as you would expect, looks the part too. Oddly enough Apple hasn’t seen fit to provide an iPad version of the app presumably assuming that users would rather use the large screen to visit the Apple Store via Safari than through a dedicated application. For all you developers stung by the iPad's dimensions, take heart from the fact that Apple's own apps look awful at 2x zoom too.

Today, in partnership with Smartphone Experts, we are proud to announce the launch of the 148Apps Accessories Store! Our iPhone Accessories Store is custom built for all of your iPhone and iPod Touch accessory needs.

To celebrate the launch, we're giving 10% off to the first 100 orders. To get this discount all you have to do is use coupon code "148savings" at checkout.