KEY FUNCTIONS PERFORMED:

Re-Development Planning and Leasing

The Outlet Aubonne project is situated on the main motorway (E25) between Geneva and Zurich in the Canton of Vaud. The centre has 50 shops and 16,500 sqm which opened in 2007. Despite the strong location, in economic and accessibility terms, it was not achieving the sales levels expected. Working in conjunction with Chameleon Retail (Corfe) Ltd from July 2010 Lordland acted as consultant to IKEA (Inter Ikea Centre Switzerland). The project initially included a Strategic Review of the scheme. Based on the research results part of the recommendations were the re-positioning of the Tenant Mix to reflect the primary market spend profile and the re-design of the existing scheme to improve lines of sight and unit efficiencies. Recent lettings reflecting this higher brand target include Desigual, Lacoste and Lindt Chocolates. These recommendations were completed in the report tabled in December 2011. These recommendations are currently planned for implementation over the next 18 months.