PBM365 will provide insightful and timely coverage of, and context behind, industry news. The outlet will also provide readers with insightful, behind the scenes perspective and opinion from Mr. Crawford. While at Caremark, Mr. Crawford oversaw many of the areas of the PBM business such as research, underwriting and analytics including the black box formulas that PBMs use to negotiate with the retail chains, the pharmaceutical industry, corporations, and government health plans. An expert on industry financials, operations and transactions, Mr. Crawford also helped oversee the management and integration of the company's acquisition and merger with both AdvancePCS and CVS Corporation respectfully.

Mr. Crawford said, "The PBM industry is an almost $300 billion dollar industry that affects the lives of more than 200 million Americans. It is a business that plays a dominant role in our health care system, provides tens of thousands of valuable, good paying jobs, and its five public companies alone have a market cap of over of $237 billion. However nobody outside of these companies truly understand what they do or how they make money. We want to stop that now. PBM365 will unlock the black boxes surrounding the industry and provide investors, customers, consultants, legislators, employees and every other PBM stakeholder with better information to make important decisions with."

www.PBM365.com will publish large feature stories, opinion pieces & analysis, breaking news with context and rationale. The news outlet will feature the backgrounds and viewpoints of prominent industry stakeholders in its coverage. This will include financial analysts and investors, government officials, consultants, employees and others. Included in the coverage will be CatamaranRx, CVSCaremark, Express Scripts, UnitedHealth Group and Magellan Health among others. A PBM365 Media's editorial calendar can be found here.

"We look forward to being a resource to those companies who are delivering new and innovative products and services that improve the health and quality of life of millions of Americans," said Mr. Crawford. "We will be an unbiased messenger of relevant news, whether positive or negative, on the industry and provide our readers with information they need to make better decisions. This is our commitment and we will honor that every day, 365 days a year."

Thackway McCord was instrumental in helping launch this site, both with their design and development. You can see their work at http://www.thackwaymccord.com