InsightSquared Intros Analytics for QuickBooks

InsightSquared, a provider of business analytics software for small and midsize businesses (SMBs), has introduced a QuickBooks analytics and reporting software-as-a-service (SaaS) product that it promises will make it easier for companies to glean real-time sales, profit and loss and financial insights from QuickBooks.

The software offers visual charts and supporting data tables, giving business users the ability to drill down, pivot and get the story behind the numbers. The reports can forecast cash flow, identify customers who are at risk of churn, see which customers are least likely to pay before the month's end and other functions. Data from multiple sources is presented in a unified view, and the software automatically associates across sources including QuickBooks and Salesforce.

Rolf Kramer, president of InsightSquared client Kranect, a Denver-based staffing agency, called himself a "huge fan" of the software. "I love using the InsightSquared integration with QuickBooks because now I can look at all my activity data and financial data in one place, all using the same awesome user interface that InsightSquared is known for," he said in a statement.

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Paul Nadjarian, founder and CEO of InsightSquared client Mojo Motors, an automotive classified website, said, "InsightSquared's Finance Reports are like a daily check-in to see what is happening within the company. I like to look at the trending charts and also drill down into the current and previous months. With InsightSquared, the reports and graphs are readily available, and because I am able to look at them daily, I do."

Based in Cambridge, Mass., InsightSquared was recently named one of the "Best Places to Work in Massachusetts" by the Boston Business Journal and "Top Places to Work 2013" by The Boston Globe. The company is also a winner of the "2014 Product Innovation Award" from the Business Intelligence Group.