"The most conscientious regions were in Southern England, pockets of the Midlands, and the Scottish Highlands, suggesting that large proportions of residents of these areas were self-disciplined, cautious, and compliant.

"London, Wales, and parts of the North of England showed significantly lower levels, suggesting that comparatively large proportions of residents of these areas were disorderly, rebellious, and indifferent.

"Conscientiousness individuals were more likely to be married, older and on a higher income, with lower rates of deaths from cancer and heart disease."

"Metropolitan areas tended to show greater Openness appeared mainly in metropolitan areas, with London, Oxford, Cambridge, Brighton, Bristol, Manchester and Glasgow, but also in parts of Wales, indicating that a disproportion number of residents of these areas were creative, unconventional, and curious.

"Significantly low levels of Openness emerged throughout most of the East Midlands and East of England, suggesting that large proportions of residents of these areas were conventional, down-to-earth, and traditional."

"People were more likely to be emotionally stable in the South West and much of Southern England, as well as across most of Scotland, suggesting that residents of these areas tend to be calm, relaxed, and happy.

"Overall, the survey found that regions with large proportions of people scoring low in emotional stability had more residents who were working class and physically unhealthy."