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Tuesday, April 13, 2010

One of those weird things that happens in NHL circles that is so unbelievable that it can't be planned or made up, got the ball rolling on the pre-playoff hype on Monday. It was proof of the power of Twitter and social media in NHL fan circles.

The seeds were planted late Sunday night when our friend Travis Hair of Five for Howling struck a nerve with the Wings faithful with his list of how to deal with Wings fans. He also Tweeted a couple of opening shots on Twitter to further arouse the Wing faithful. Travis was then abused on on Twitter by some Wings fans that take things like that a little too seriously.

Then something unbelievable happened. @felixpotvin of Pension Plan Puppets made a post saying "Convince Coyotes blogger @TravisHair to throw a rattlesnake on the ice before game one of Coyotes - Red Wings. #THROWTHESNAKE" and started a hashtag on Twitter for #ThrowTheSnake.

From that point, things went viral. For a good part of the day on Monday @TravisHair and #throwthesnake were the two biggest items in my Tweetdeck "cloud" and eventually trended as the number one topic in Canada. Even Coyote color man Tyson Nash got into the mix wanting folks to Throw the Snake.

As the day ended, Travis was trying to bring some sanity to the situation with a plea to his readers not to do anything that could cost the Yotes a penalty on the ice.

It's hard to believe that two days before the playoffs started that the Coyotes and the NHL were already are issuing warnings to the fans, no less, about thrown objects. I can just imagine how this will play out on opening night at the Jobbing.com Arena on Wednesday night.

In the midst of playoff fever in Phoenix an important city counsel vote will take place today on the lease agreements that are on the table for the arena. Travis Hair has the letter sent to the residents of Glendale from the Ice Edge group.

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