WellPoint Names Patrick Blair Chief Marketing Officer

January 15, 2013 08:30 AM Eastern Time

INDIANAPOLIS--(BUSINESS WIRE)--WellPoint, Inc. (NYSE: WLP) announced today that Patrick Blair has been
named senior vice president and chief marketing officer. In this role,
Blair will be responsible for leading all marketing initiatives and
partnering with WellPoint’s leadership team to drive profitable growth
across all WellPoint’s business segments including Commercial, Medicare,
Medicaid and Specialty.

“Patrick’s leadership and experience in both government and
employer-sponsored health care will be a great asset to our company and
will help position us for continued success in the changing health care
marketplace, especially as we engage more directly with consumers”

Blair is an industry veteran who has more than 15 years experience and a
proven track record of success in corporate strategy, sales, marketing
and product development. He most recently served as chief marketing and
development officer for Amerigroup Corporation, which was recently
acquired by WellPoint, where he was responsible for identifying,
evaluating and directing the company’s growth investments as well as
formulating and implementing strategic business development initiatives.
He has held several senior leadership positions at Amerigroup and has
extensive management consulting experience with the nation’s top health
insurers and provider organizations in the areas of business unit
strategy, growth strategy, product development, process improvement and
post-merger integration.

“Patrick’s leadership and experience in both government and
employer-sponsored health care will be a great asset to our company and
will help position us for continued success in the changing health care
marketplace, especially as we engage more directly with consumers,” said
Ken Goulet, executive vice president of Commercial and Individual
business for WellPoint.

Blair received his bachelor’s degree in economics and master’s degree in
health administration from Indiana University. He also holds a master’s
degree in business administration from Henley Business School at the
University of Reading in Oxfordshire, England.

About WellPoint, Inc.

At WellPoint, we believe there is an important connection between our
members’ health and well-being—and the value we bring our customers and
shareholders. So each day we work to improve the health of our members
and their communities. And, we can make a real difference since we have
approximately 36 million people in our affiliated health plans, and
approximately 66 million people served through our subsidiaries. As an
independent licensee of the Blue Cross and Blue Shield Association,
WellPoint serves members as the Blue Cross licensee for California; the
Blue Cross and Blue Shield licensee for Colorado, Connecticut, Georgia,
Indiana, Kentucky, Maine, Missouri (excluding 30 counties in the Kansas
City area), Nevada, New Hampshire, New York (as the Blue Cross Blue
Shield licensee in 10 New York City metropolitan and surrounding
counties and as the Blue Cross or Blue Cross Blue Shield licensee in
selected upstate counties only), Ohio, Virginia (excluding the Northern
Virginia suburbs of Washington, D.C.), and Wisconsin. In a majority of
these service areas, WellPoint’s plans do business as Anthem Blue Cross,
Anthem Blue Cross and Blue Shield, Blue Cross and Blue Shield of Georgia
and Empire Blue Cross Blue Shield, or Empire Blue Cross (in the New York
service areas). WellPoint also serves customers throughout the country
as UniCare and in certain markets through our Amerigroup and CareMore
subsidiaries. Our 1-800 CONTACTS, Inc. subsidiary offers customers
online sales of contact lenses, eyeglasses and other ocular products.
Additional information about WellPoint is available at www.wellpoint.com.

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