Amazon has the Once Upon A Time Complete First Season DVD and Blu-Ray sets up for pre-order, set to release on August 28, 2012.

I'm not sure how long this will last, but they have a special "coupon" you can use to save $15 off the Blu-Ray version ($44.99) or $10 off the DVD version ($39.99), which essentially makes them both $29.99. It's got the pre-order price guarantee on it too, I'm not sure if either will come down before release but if it does it would be even cheaper. I'm not sure $29.99 is such a good deal for the DVD but it's pretty good for the Blu-Ray, especially since that price may come down before the release date.

I would be extremely surprised to see it at $19.99 (pre-coupon) on release. ABC considers Once Upon A Time one of it's breakthrough heavy-hitters. Heck, they're giving it a Blu-Ray release on it's first season and they usually don't release any of their shows on Blu-Ray unless they're major hits for them, like Lost. Even Castle, which is a big hit going on it's fifth season, still isn't even getting a Blu-Ray release.

Thanks for the heads up, OP! This has easily been my favorite new show this year. For whatever reason, I feel like this is a show that everybody watches, but nobody talks about. I guess it could be considered a bit of a guilty pleasure show (not very "manly"), but I've always loved Grimm's Fairy Tales, and the way this show ties them all together is awesome.

And it's always great to see a show with this much effort put into it. From the writing, to the acting, to the costumes, everything is done extremely well. It was great to see it get a full 22 episodes in its first season as well. That doesn't seem to happen very much anymore with anything that's not a cop drama/hospital show. I'll be happy to own the first season on blu ray for $30.

It'd be better if it omitted the value of the coupon completely and just said "$30 after coupon!" and then put the coupon's discount in the OP.. it's silly to put the coupon discount in the title instead of the price of the item. That's like getting a Sunday sale ad and it saying "$10 off The Grey this Tuesday!" but never mentions the price.

It'd be better if it omitted the value of the coupon completely and just said "$30 after coupon!" and then put the coupon's discount in the OP.. it's silly to put the coupon discount in the title instead of the price of the item. That's like getting a Sunday sale ad and it saying "$10 off The Grey this Tuesday!" but never mentions the price.

Yeah I guess. I just figured he mentioned the amount of coupon because of it's unusually large discount. Either way I got what he mentioned.

Also, how are we supposed to know what "AC" means? It could be Assassin's Creed, Animal Crossing, etc. Why would I want to buy a $30 Animal Crossing in a Once Upon A Time Blu Ray thread? This shit is way too confusing!

Sorry, missed that the BD version was only $5 more than the DVD version, as it's normally more of a gap between version.

It's fixed now.

Also, how are we supposed to know what "AC" means? It could be Assassin's Creed, Animal Crossing, etc. Why would I want to buy a $30 Animal Crossing in a Once Upon A Time Blu Ray thread? This shit is way too confusing!

This is most definitely worth $30. It's significantly longer than most TV shows. Hour long episodes and instead of the regular 13 episode season, they are at what? 20ish episodes? That's a good ass price/hour ratio compared to other shows.

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