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Monday, 23 September 2013

RESAAS Services continues to grow with addition of Coldwell Banker West Shell to its platform

RESAAS Services (CNSX:RSS) has added Coldwell Banker West Shell, part of the largest franchised brokerage in the Coldwell Banker system, to its social networking platform designed for real estate professionals.

Coldwell Banker, a leading real estate agency in North America, has more than 3,500 offices and over 105,000 sales associates. Coldwell Banker West Shell has seven offices in Ohio and one in Northern Kentucky, and over 26,700 real estate listings, according to RESAAS' statement.

The company is owned and operated by parent NRT Incorporated, a real estate brokerage and subsidiary of Realogy Corp.

“RESAAS offers us an exciting opportunity to improve our online presence,” said central regional assistant managing partner at Coldwell Banker West Shell, David Horwitz. “Not only will we be able to update our listings, spread news of open houses and stay better connected with our clients, but the inter-office firm feed will significantly improve the communication between each of our agents as well.”

Indeed, the real estate social network is designed specifically for the real estate professional to connect and communicate in real-time, allowing for seamless communication between real estate professionals on the go -- including photos to be shared, news to be posted, and realtors to connect with other real estate professionals on the RESAAS platform. The app automatically generates real estate workflow into social content known as ‘real estate broadcasts’ that is then instantly pushed out to the RESAAS platform and other social networks.

The platform, designed to allow real-time updating of property listings as well as the ability to sync with social media sites such asFacebook (NASDAQ:FB) and Twitter, has taken off in North America, where RESAAS has added a broker several times a month across Canada and the U.S. since opening for business at the start of the year.

When using RESAAS, each Coldwell Banker West Shell agent will receive his or her own corporate branded agent page, and will be connected together privately to share activity across the different offices within their firm.