some history:

Eric is a native New Yorker with over 15 years of solid work experience in APAC/China and the world-over with a number of completed projects in: the U.S., China, Thailand, Cambodia , Argentina and Italy.

After some time in the U.S. Marine Corps, Eric studied Graphic Design and Marketing & Communications at the Fashion Institute of Technology (F.I.T.) in New York City. He also took a number of film and culture / sociology courses at NYU.

In 1996 he founded “XoMoX creative” – a boutique agency situated downtown in New York’s SoHo area. XoMoX was involved in numerous start-ups as well as contract work for well-established legacy corporations such as Sony, MTV, Swatch, BMW and more during the “Dot-Com Boom”.

After the boom’s crash and the September 11 attacks that followed, Eric relocated to the Asia-Pacific (APAC) region initially starting of in Bangkok, Thailand. However, after completing a few successful projects there, in 2005 he ventured north into China and established roots in Shanghai.

In 2016, I reestablished myself back in New York and now balance the two.

approach:

When involved in projects and communications, Eric approaches things totally different from most. Instead of focusing on WHAT people / customers think… he gains a deep comprehension on the HOW & WHY they think certain things!!!

Be it in his creative or professional endeavors, Eric has a deep comprehension of the powerful model and tool of Spiral Dynamics™ – also called “SDi”. Grasping its many implications allows for personal and social development and he’s been able to discover the answers to the following:

HOW people think about things(as opposed to “what” they think)

WHY people make decisions in different ways

WHY people respond to different motivators

WHY & HOW values arise and spread

the nature of CHANGE

Be it in his creative or professional endeavors, Eric has a deep comprehension of the powerful model and tool of Spiral Dynamics™ – also called “SDi”. Grasping its many implications allows for personal and social development and he’s been able to discover the answers to the following: