Jacksonville, FL (June 10, 2010)
– VIZERGY announces the release of a next generation mobile platform.
As the mobile smart
phone industry rapidly gains momentum, the hospitality industry is
forced to
keep up. With over 2.5 billion wireless subscribers worldwide,
the
need to go mobile is essential. eMarketer reports nearly
two-fifths of
smart phone owners reported doing at least some of their leisure travel
research on their mobile device, and more than one-quarter completed at
least
some of their bookings on their phone. However, many hoteliers
struggle to see where mobile fits in their hotel
Internet marketing plans. To help
ease the confusion and bring hoteliers up to speed, VIZERGY offers its
clients
fully content managed mobile sites.

The
fully content managed mobile site is not only the first of its kind,
but
provides a host of new marketing opportunities for hoteliers to boost
bookings
from a market that has yet to be fully infiltrated by the hotel
industry. The Brown
Hotel, a luxury historic hotel in Louisville, KY, and Royale Parc Suites,
a French
Quarter styled resort near Disney World in Orlando, FL, are among the
first to
use the fully functioning content managed mobile Websites.

“We’re
excited about the unveiling of the new Royale Parc Suites mobile site,
it’s a
great opportunity for us to tap into a growing market with unlimited
potential,”
says John Shreve, Royale Parc’s director of sales and marketing.
“It extends our visibility and offers an
easily navigable mobile option for travelers on the go.”

These
sites are managed on the Web World
Publishing
system, a proprietary VIZERGY tool, which provides extensive analytics
to help
understand trends and buying habits of a property’s mobile users.
While there are several tools to help marketers,
such as the ability to change content, photos and pages at anytime, the
tools
for a mobile site’s visitors are even more exciting. Thanks to a
translation tool, visitors across
the globe can view the site in their native language, making the
booking
process easier. The integrated smart
phone functionality also allows for one touch auto dialing and one
touch mapping
with street views, a great tool for guests on the move.

“It’s
all about convenience. Mobile Websites
are an amenity that guests will come to expect. We work hard to
stay ahead of the curve and
offer our clients products and services that help make marketing their
properties simple,” says VIZERGY President & CEO Joe Hyman.