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The 2011 Web Analytics Review Google’s ongoing study of web browsing behavior. Global bounce rates and average time-on-site metrics are decreasing. In the operating systems wars, the Macintosh market share is steadily growing, while the Windows market share is dropping. Average time on site is down 17%and referral is down as a traffic source.

Some guidelines on how to use Google Analytics to track and understand how users interact with your sites. May the force be with you!