BeneFit

11.14.05

l BeneFit Cosmetics will enter the fragrance business this September with the launch of Maybe Baby. Central to Maybe Baby’s positioning is the “scentertainment” concept that is designed to spark fun interactions between sales associates and customers. Concurrently, BeneFit is also releasing an 80-SKU cosmetics line called Marvelous Makeup. The line includes 40 lipsticks, 22 powder eyeshadows, six cream eyeshadows and 10 blushes.