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“Do not stay ahead of the technology curve....Jump over it.” Uldrich (2008)

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RAPID DIFFUSION A recent example of rapid diffusion of technology is how quickly people began using the iPad. Interestingly, marketeers who conducted focus groups during the iPad development phase found that most consumers could not see any use for such a device; as such, the marketers did not predict this rapid public adoption. Winstein et al. 2012