To begin, the bot prompts: "Send me any photo, and I'll pick up the colors in the photo to find matching lip shades." The kinds of images that consumers might choose to upload may vary from selfies to inspirational lip looks or even garments that they may own. The bot will then pick out the colors and suggest several lip product from cosmetic brands that can be purchased at Sephora in similar shades.

Alongside the launch of Color Match for Sephora Virtual Artist, Sephora also introduced the Reservation Assistant bot to make it easy for women to book an appointment for a makeover at Sephora stores across the US.