With the "Internet Plus" ideological trend upgrade and China's economy entry into the "new normal" background, the development of wine industry has suffered an unprecedented bottleneck period, which leads to the e-commerce wine business to take the O2O model for seeking a direct communication with consumers. At the beginning of 2017, the most popular topic of Chinese wine industry will be microboss, which will change the promotion model of wine industry marketing. This year will also be set by insiders as Year One of wine microboss marketing. Thus, Golden Commercial and relevant governing bodies will hold “Shanghai International Wine Microboss Exhibition 2018 & Innovation and Marketing Summit Forum" on the basis of Shanghai International Food & Drinks Fair and Shanghai International Wine & Spirits Exhibition, aimed to better help build China's wine industry a broad and effective channels, alliance, agents, distributors, wholesalers and brand communication platform.