Apple should not be rewarded for limiting technology, and yet the masses are lining up, sadly.

But, "Limitations" are what the masses understand and are comfortable with.

When someone then comes along and tells them: "Now you can do X *and* Z!", they feel they're somehow being rewarded, even if they should have been allowed to do "Z" all along... Often times they don't realize that "Y" has been taken away when they received the gift of "Z".