Indian digital marketing news - Ad films for Google Maps shows how traffic jams are caused, Meghana Bhat, erstwhile NCD, Dentsu Webchutney joins ScoopWhoop where she will be responsible for positioning the brand in the B2B space, and more

OMD and DDB Mudra India consolidate media services: Omnicom Media Group-owned agency OMD has entered into a partnership with Omnicom-owned DDB Mudra Group in India to consolidate its media services under the OMD brand. As per the agreement, the current media business of DDB (TV, Print, Radio, Cinema and Digital) will get rebranded as OMD MudraMax. The consolidation will allow for operational synergy resulting in enhanced levels of client service excellence.

Google Maps zooms in on traffic snarl truths, says #LookBeforeYouLeave: Google has rolled out two films for its Maps offering. The films have been conceptualised by Lowe Lintas and show scenarios that cause traffic jams across the country.

Airtel encourages people to dedicate a run for digital empowerment of India: To mark this year’s edition of the Airtel Delhi Half Marathon (ADHM), Airtel has come out with an innovative ad campaign that celebrates the spirit of running and calls out people across the country to dedicate a run for the cause of empowering people through digital literacy.

Nehru’s National Herald undergoes rebirth in digital age: On the occasion of former Prime Minister Jawaharlal Nehru’s 127th birth anniversary, an old newspaper witnessed reincarnation. National Herald, established during the pre-independence days by Nehru, had gone defunct in 2008. On November 14, the newspaper was finally revived with the launch of its website in beta version.

Technology is key to marketing, says Oracle report: ‘The CMO of Tomorrow’ report released by Oracle Marketing Cloud in collaboration with the Association for Data-driven Marketing and Advertising looked at how organisations are meeting the challenges and impediments faced in today’s digital market

Jack in the Box Worldwide appoints Abinandan Bose as Creative Director: Integrated communications agency Jack in the Box Worldwide has strengthened its creative offering with the appointment of Abinandan Bose as Creative Director. Bose will manage and oversee the copy, design and social media teams, and will report to the new President of Jack in the Box Worldwide, who will be announced in the coming weeks.

Post backlash, Paytm tones down ‘drama’; Does the tweaked ad cut it?: Paytm, one of the brands cashing in on – no pun intended – the ongoing demonetisation discussion, tweaked a recent ad; “drama bandh karo” was replaced by “chinta mat karo’.

Meghana Bhat Joins ScoopWhoop as Chief Strategy Officer: Meghana Bhat, erstwhile National creative Director, Dentsu Webchutney has joined ScoopWhoop Media as Chief Strategy Officer. With over a decade’s experience in digital and experiential marketing, Meghana comes to ScoopWhoop where she will be responsible for positioning the brand in the B2B space and creating thought leadership around content marketing and native advertising with decision makers at brand/advertiser end.

Rishi Jaitly joins Times Global Partners as CEO: Recently Times Internet announced the hiring of Rishi Jaitly as chief executive officer of the Times Global Partners. Prior to this, Jaitly worked with Twitter for four years. Jaitly is a technology and media executive with experience in digital platforms in India, Asia and beyond.

Deccan Herald, Outbrain sign exclusive partnership on content recommendations: Content discovery platform Outbrain announced today that it has signed an exclusive long-term partnership with Deccan Herald, one of South India’s top English newspapers. The partnership with Outbrain will allow Deccan Herald to fully leverage the Outbrain Engage platform and to maximise on insights and analytics that will help it to surface the best recommendations across both organic and sponsored content.

Amul Bodywarmer keeps it simple, promises warmth: Amul, the brand of innerwear and thermalwear, has rolled out a film for its Bodywarmer as winter sets in. The film has been conceptualised by Madison BMB.

Dentsu Aegis Buys Gravity Media to Foster Multicultural Marketing: Dentsu Aegis, which has been on a buying spree since the beginning of the year, has purchased Gravity Media, the network’s first multicultural acquisition in the U.S. The purchase of Gravity owner Findr Group will serve as the pillar of Dentsu Aegis’ dedicated multicultural offering, helping enhance its existing capabilities across multicultural strategy, creative and social and digital media.