Learn to make your small business marketing as simple, effective, and affordable as duct tape. In
Duct Tape Marketing, renowned small business marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you want. In this audiobook you will learn the Duct Tape Marketing system and how to apply its principles to your business by following three steps. This audiobook provides proven, yet elegantly simple tools to help you grow your small business.

4 out of 5 stars

a very good overview to sme marketing

By
Timothy
on
18-07-16

Building a StoryBrand

Clarify Your Message So Customers Will Listen

By:
Donald Miller

Narrated by:
Donald Miller

Length: 4 hrs and 56 mins

Unabridged

Overall

4.5 out of 5 stars
141

Performance

5 out of 5 stars
129

Story

4.5 out of 5 stars
128

Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.

1 out of 5 stars

A very long sales letter to an expensive course

By
Amazon Customer
on
13-02-18

This Is Marketing

You Can’t Be Seen Until You Learn to See

By:
Seth Godin

Narrated by:
Seth Godin

Length: 7 hrs and 2 mins

Unabridged

Overall

4.5 out of 5 stars
69

Performance

4.5 out of 5 stars
58

Story

4.5 out of 5 stars
58

This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals.

5 out of 5 stars

Generous as always

By
Anonymous User
on
13-11-18

Fanatical Prospecting

The Ultimate Guide for Starting Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, E-Mail, and Cold Calling

By:
Jeb Blount

Narrated by:
Jeb Blount,
Jeremy Arthur

Length: 8 hrs and 21 mins

Unabridged

Overall

4.5 out of 5 stars
249

Performance

4.5 out of 5 stars
224

Story

4.5 out of 5 stars
226

Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development: prospecting. The brutal fact is that the number one reason for failure in sales is an empty pipe, and the root cause of an empty pipeline is the failure to consistently prospect.

5 out of 5 stars

I am not a salesman

By
Mr. D. Cartwright
on
16-11-16

Rocket Fuel

The One Essential Combination That Will Get You More of What You Want from Your Business

By:
Gino Wickman,
Mark C. Winters

Narrated by:
Mark C. Winters

Length: 4 hrs and 26 mins

Unabridged

Overall

4.5 out of 5 stars
37

Performance

4.5 out of 5 stars
34

Story

4.5 out of 5 stars
33

Visionaries have groundbreaking ideas. Integrators make those ideas realities. This explosive combination is the key to getting everything you want out of your business. It worked for Disney. It worked for McDonald's. It worked for Ford. It can work for you. From the author of the best-selling
Traction,
Rocket Fuel details the integral roles of the visionary and integrator and explains how an effective relationship between the two can help your business thrive.

5 out of 5 stars

Spot on!

By
Mr F.
on
29-07-16

Profit First

Transform Your Business from a Cash-Eating Monster to a Money-Making Machine

By:
Mike Michalowicz

Narrated by:
Mike Michalowicz

Length: 8 hrs and 35 mins

Unabridged

Overall

4.5 out of 5 stars
143

Performance

4.5 out of 5 stars
135

Story

4.5 out of 5 stars
134

The author of cult classics
The Pumpkin Plan and
The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability.

1 out of 5 stars

1 hour book stretched to 8 hours

By
Alex Mcg
on
25-06-18

Duct Tape Marketing (Revised and Updated)

The World's Most Practical Small Business Marketing Guide

By:
John Jantsch

Narrated by:
John Jantsch

Length: 7 hrs and 48 mins

Unabridged

Overall

4 out of 5 stars
27

Performance

4.5 out of 5 stars
18

Story

4.5 out of 5 stars
18

Learn to make your small business marketing as simple, effective, and affordable as duct tape. In
Duct Tape Marketing, renowned small business marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you want. In this audiobook you will learn the Duct Tape Marketing system and how to apply its principles to your business by following three steps. This audiobook provides proven, yet elegantly simple tools to help you grow your small business.

4 out of 5 stars

a very good overview to sme marketing

By
Timothy
on
18-07-16

Building a StoryBrand

Clarify Your Message So Customers Will Listen

By:
Donald Miller

Narrated by:
Donald Miller

Length: 4 hrs and 56 mins

Unabridged

Overall

4.5 out of 5 stars
141

Performance

5 out of 5 stars
129

Story

4.5 out of 5 stars
128

Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.

1 out of 5 stars

A very long sales letter to an expensive course

By
Amazon Customer
on
13-02-18

This Is Marketing

You Can’t Be Seen Until You Learn to See

By:
Seth Godin

Narrated by:
Seth Godin

Length: 7 hrs and 2 mins

Unabridged

Overall

4.5 out of 5 stars
69

Performance

4.5 out of 5 stars
58

Story

4.5 out of 5 stars
58

This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals.

5 out of 5 stars

Generous as always

By
Anonymous User
on
13-11-18

Fanatical Prospecting

The Ultimate Guide for Starting Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, E-Mail, and Cold Calling

By:
Jeb Blount

Narrated by:
Jeb Blount,
Jeremy Arthur

Length: 8 hrs and 21 mins

Unabridged

Overall

4.5 out of 5 stars
249

Performance

4.5 out of 5 stars
224

Story

4.5 out of 5 stars
226

Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development: prospecting. The brutal fact is that the number one reason for failure in sales is an empty pipe, and the root cause of an empty pipeline is the failure to consistently prospect.

5 out of 5 stars

I am not a salesman

By
Mr. D. Cartwright
on
16-11-16

Rocket Fuel

The One Essential Combination That Will Get You More of What You Want from Your Business

By:
Gino Wickman,
Mark C. Winters

Narrated by:
Mark C. Winters

Length: 4 hrs and 26 mins

Unabridged

Overall

4.5 out of 5 stars
37

Performance

4.5 out of 5 stars
34

Story

4.5 out of 5 stars
33

Visionaries have groundbreaking ideas. Integrators make those ideas realities. This explosive combination is the key to getting everything you want out of your business. It worked for Disney. It worked for McDonald's. It worked for Ford. It can work for you. From the author of the best-selling
Traction,
Rocket Fuel details the integral roles of the visionary and integrator and explains how an effective relationship between the two can help your business thrive.

5 out of 5 stars

Spot on!

By
Mr F.
on
29-07-16

Profit First

Transform Your Business from a Cash-Eating Monster to a Money-Making Machine

By:
Mike Michalowicz

Narrated by:
Mike Michalowicz

Length: 8 hrs and 35 mins

Unabridged

Overall

4.5 out of 5 stars
143

Performance

4.5 out of 5 stars
135

Story

4.5 out of 5 stars
134

The author of cult classics
The Pumpkin Plan and
The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability.

1 out of 5 stars

1 hour book stretched to 8 hours

By
Alex Mcg
on
25-06-18

The 1-Page Marketing Plan

Get New Customers, Make More Money, And Stand Out From The Crowd

By:
Allan Dib

Narrated by:
Joel Richards

Length: 6 hrs and 26 mins

Unabridged

Overall

4.5 out of 5 stars
98

Performance

4.5 out of 5 stars
84

Story

4.5 out of 5 stars
84

Warning: Do not listen to this book if you hate money! To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In
The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast.

4 out of 5 stars

Amazing value.

By
mohit
on
05-02-17

The Laws of Human Nature

By:
Robert Greene

Narrated by:
Paul Michael

Length: 28 hrs and 26 mins

Unabridged

Overall

5 out of 5 stars
105

Performance

5 out of 5 stars
94

Story

5 out of 5 stars
95

Robert Greene is a master guide for millions, distilling ancient wisdom and philosophy into essential texts for seekers of power, understanding and mastery. Now he turns to the most important subject of all - understanding people's drives and motivations, even when they are unconscious of them themselves.

5 out of 5 stars

God bless Robert Greene, this is exceptional

By
henoc mimbo
on
12-11-18

Oversubscribed

How to Get People Lining Up to Do Business with You

By:
Daniel Priestley

Narrated by:
Roger Davis,
Daniel Priestley

Length: 5 hrs and 12 mins

Unabridged

Overall

4.5 out of 5 stars
1,515

Performance

4.5 out of 5 stars
1,332

Story

4.5 out of 5 stars
1,312

Don't fight for customers; let them fight over you! Have you ever queued for a restaurant? Preordered something months in advance? Fought for tickets that sell out in a day? Had a hairdresser with a six-month waiting list? There are people who don't chase clients; clients chase them. In a world of endless choices, why does this happen? Why do people queue up? Why do they pay more? Why will they book months in advance? Why are these people and products in such high demand?

5 out of 5 stars

Excellent for SMEs

By
Fahrenheit452
on
05-12-15

The $100 Startup

Reinvent the Way You Make a Living, Do What You Love, and Create a New Future

By:
Chris Guillebeau

Narrated by:
Chris Guillebeau,
Thomas Vincent Kelly

Length: 8 hrs and 14 mins

Unabridged

Overall

4.5 out of 5 stars
218

Performance

4.5 out of 5 stars
190

Story

4.5 out of 5 stars
191

Still in his early 30s, Chris is on the verge of completing a tour of every country on earth – he’s already visited more than 175 nations - and yet he’s never held a “real job” or earned a regular paycheck. Rather, he has a special genius for turning ideas into income, and he uses what he earns both to support his life of adventure and to give back. In
The $100 Startup, he tells you how to lead of life of adventure, meaning and purpose - and earn a good living.

4 out of 5 stars

Great reference, compelling story, poor voice over

By
A. Casey
on
29-01-15

Get a Grip

An Entrepreneurial Fable - Your Journey to Get Real, Get Simple, and Get Results

By:
Mike Paton,
Gino Wickman

Narrated by:
T. David Rutherford

Length: 8 hrs and 5 mins

Unabridged

Overall

4 out of 5 stars
21

Performance

4 out of 5 stars
18

Story

4 out of 5 stars
17

Eileen Sharp and Vic Hightower were frustrated. After years of profitable, predictable growth, Swan Services was in a rut. Meetings were called and discussions held, but few decisions were made and even less got done. People were pointing fingers and assigning blame, but nothing happened to solve Swan’s mounting problems. It felt as though they were working harder than ever but with less impact. The company Eileen and Vic had founded and built for 10 years was a different place. It just wasn’t fun anymore.

5 out of 5 stars

Just what the Doctor ordered

By
OA
on
10-12-18

Content Machine

Use Content Marketing to Build a 7-Figure Business with Zero Advertising

By:
Dan Norris

Narrated by:
Dan Norris

Length: 3 hrs and 22 mins

Unabridged

Overall

4 out of 5 stars
62

Performance

4 out of 5 stars
56

Story

4 out of 5 stars
54

Author Dan Norris shares his story about how he grew his WordPress support business from scratch to over an $1 million AUD annual run rate in two years, spending only $181.23 on advertising.
Content Machine provides a framework that will help listeners with every aspect of content marketing, from idea generation, to writing guidelines, to hiring and scaling a content team.

5 out of 5 stars

Read it twice

By
SAB
on
30-05-18

Atomic Habits

An Easy and Proven Way to Build Good Habits and Break Bad Ones

By:
James Clear

Narrated by:
James Clear

Length: 5 hrs and 35 mins

Unabridged

Overall

5 out of 5 stars
443

Performance

5 out of 5 stars
379

Story

5 out of 5 stars
372

Random House presents the audiobook edition of Atomic Habits by James Clear, read by the author. A revolutionary system to get 1 percent better every day. People think when you want to change your life, you need to think big. But world-renowned habits expert James Clear has discovered another way. He knows that real change comes from the compound effect of hundreds of small decisions - doing two push-ups a day, waking up five minutes early or holding a single short phone call. He calls them atomic habits.

5 out of 5 stars

Not more of the same

By
cluelessgoon
on
23-10-18

Purple Cow

Transform Your Business by Being Remarkable

By:
Seth Godin

Narrated by:
Seth Godin

Length: 2 hrs and 58 mins

Unabridged

Overall

4.5 out of 5 stars
418

Performance

4.5 out of 5 stars
327

Story

4.5 out of 5 stars
322

What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few - aren't working anymore.

2 out of 5 stars

It says it all on the cover...

By
KayKay
on
21-03-16

Exactly What to Say

The Magic Words for Influence and Impact

By:
Phil M. Jones

Narrated by:
Phil M. Jones

Length: 1 hr and 14 mins

Unabridged

Overall

4.5 out of 5 stars
173

Performance

4.5 out of 5 stars
141

Story

4.5 out of 5 stars
141

Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over 50 countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.

1 out of 5 stars

Unresearched and unfounded personal advice

By
Aika
on
09-04-18

Power Negotiating for Sales People

By:
Roger Dawson

Narrated by:
Roger Dawson

Length: 6 hrs and 36 mins

Original Recording

Overall

4 out of 5 stars
5

Performance

4 out of 5 stars
5

Story

3.5 out of 5 stars
5

Have you ever wondered how a person becomes a "Power Performer" and lives an exceptional life? Do you know people who seem to lead a charmed life? Nothing ever seems difficult or complicated for them. They get straight As in school. They move into a fast-track career and advance swiftly. They effortlessly find a perfect mate to share their lives, and then raise a family of wonderful, talented children.

1 out of 5 stars

Not Happy - Same as the other books

By
James G Ginty
on
23-08-16

The E-Myth Revisited

Why Most Small Businesses Don't Work and What to Do About It

By:
Michael E. Gerber

Narrated by:
Michael E. Gerber

Length: 8 hrs and 5 mins

Unabridged

Overall

4.5 out of 5 stars
843

Performance

4.5 out of 5 stars
754

Story

4.5 out of 5 stars
750

In this audio edition of the totally revised underground best seller,
The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business, from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed.

5 out of 5 stars

Small business owners - you must listen to this!

By
KipSoton
on
08-06-14

Made to Stick

By:
Chip Heath,
Dan Heath

Narrated by:
Charles Kahlenberg

Length: 8 hrs and 37 mins

Unabridged

Overall

4.5 out of 5 stars
494

Performance

4.5 out of 5 stars
371

Story

4.5 out of 5 stars
366

Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas (business people, teachers, politicians, journalists, and others) struggle to make their ideas "stick". In this indispensable guide, we discover that sticky messages of all kinds draw their power from the same six traits.

5 out of 5 stars

One of the best communication books ever written

By
Mr. R. D. Cox
on
02-02-10

Summary

The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you.

The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company.

Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends - it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire.

Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Some of Jantsch's strategies include:

Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before-but the key is listening.

The sales team is the most important part of your marketing team. Salespeople are the company's main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical.

Educate your customers. Referrals are only helpful if they're given to the right people. Educate your customers about whom they should be talking to.

The secret to generating referrals lies in understanding the "Customer Referral Cycle". Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine.

Story

6 Hours 49 Minutes of My Life

That was 6 hours and 49 minutes of my life that I won't get back. And it wasn't a valuable use of my time.

This book has every appearance of being written with the sole purpose of making money. Nothing wrong with that in itself, but it delivers no value. Most of the book is taken up with stating the obvious - that you have to keep your customers happy by looking after them to stand any chance of getting referrals. The 'advice' was regurgitated from other sources (Brian Tracy amongst others) and the references are already well known.

I am planning a referral system for our customers as they are all so enthusiastic about the service that we deliver and was hoping that this book would be a kind of manual on how to do it. I was really dissapointed.

The referral engine turbo charged my brain

Searching for inspiration to hoof my business ahead of the competition i took this audio book on holiday and listened to it most days.Seeing how others have done something so well, and John gives lots of examples, is not always easy to translate to your own set of circumstances.

But persistence pays, and a week after coming back i had that breakthrough idea that i am now buzzing about.

The books brilliant and it will make you brilliant too.

3 of 3 people found this review helpful

Sort by:

Overall

5 out of 5 stars

Courtney Robertson

22-04-11

Synthesized on and offline networking

John Jantsch has done a great job at synthesizing the soft-skills of real world networking with the overview of the online landscape and best practices in networking online. It inspires quick action, but also in thoughtful content creation that generates inbound traffic are beneficial for business owners. I enjoyed the author reading of this book as well.

7 of 7 people found this review helpful

Overall

5 out of 5 stars

Martha

02-03-11

Great book, easy read/listen, huge amount of info

I enjoyed the Referral Engine very much. It's a quick read/listen and is easy to have on during commutes or while excercising. It definitely gives you an almost overwhelming amount of info on how to create a successful referral system for your business. We all know referrals are often the best kind of customers. Who wouldn't want more? This book shows you how to get them easily.

If you read it once, it can be overwhelming, so just take what pieces work for you. Read it again and focus on those pieces.

13 of 14 people found this review helpful

Overall

5 out of 5 stars

Dean

13-10-10

A misleading Title results in a hidden gem

I've seen this book so many times and thought of purchasing it in print form. I've read so many books on network marketing and thought this book was another. I was hooked to this book, it was nothing as I expected. It gave me great business ideas, and shines a whole new light on working for referrals. I would recommend this book to any small business owner looking for creative ways to gain business through referrals.

Loved it.

17 of 19 people found this review helpful

Overall

5 out of 5 stars

Amazon Customer

07-08-11

So good I bought the book

This book has a wealth of information for the person running there own business. If you have been in business for any lenght of time you have learned that getting referrals is the one the best business building tools there is and this book give your a wealth of great ideas, from very specific to the basic idea that you need a business that people will talk about. You can have a good business, do everything that you are supposed to but if you don't have a little flair in your business your not giving people a reason to talk about you. This book was such a good listen that I went out and got the paper book for reference. Don't get me wrong, the audio will get you inspired, but going back to the book for reference is also valuable. All in all this book has changed the way I think about my business.

4 of 4 people found this review helpful

Overall

5 out of 5 stars

Richard

18-10-10

Purple cow on steroids

This is probably the most beneficial marketing book I have read so far. If you have read Purple Cow, this book takes that concept further and focuses on real techniques on how to get people to refer you business.

15 of 19 people found this review helpful

Overall

5 out of 5 stars

Rick Measham

03-08-10

Packed full of getting it done

Jantsch has written a fantastic book about building a business based on referrals. The book is packed with idea after idea for helping your customers refer you to other customers.

If you've already read "The Ultimate Question" then this is the other half. Why just ask how likely are you to recommend us to a friend or colleague if you don't then ask them to actually get up and make that referral.

My current fave: "You're going to like our product so much that in 30 days I'm going to come back and ask you to introduce me to three friends or colleagues that could also benefit from our product"

12 of 17 people found this review helpful

Overall

5 out of 5 stars

Theodore

03-06-10

May i be the 1st Referral!!

What an amazing Book!! i believe everyone should read this!! I am in the Insurance Industry in Greece and the story the author has included concerning the Insurance industry in the beginning of the book fit my experience so far!! so i decided to change this and try what he suggests!! will keep you informed on the results!!keep up the great work!! will be referring this book often!!

14 of 20 people found this review helpful

Overall

4 out of 5 stars

Meena

04-02-11

Good book

A very good book; well narrated and a good story line. I would recommend this for my friends and family. Thanks to Audible for having this in store.

3 of 4 people found this review helpful

Overall

5 out of 5 stars

donovanoleary

23-08-10

Practical & Inspirational Ideas

This book is a great way to "warm-up" or get in the "mood" for a Brainstorming session. The examples are solid and practical in most business segments (Retail, Service, Professional, etc). The reading was also very good.

6 of 9 people found this review helpful

Overall

1 out of 5 stars

Performance

3 out of 5 stars

Story

1 out of 5 stars

Omar

08-03-12

Shallow

The book is very shallow and lacks insights. He just keep repeating lots of info about tools and tips of marketing your business, most of them are only doable for an online or tech-based business.Moreover, it is in most of the times very unrealistic and assumes that the business can afford to run unprofitably for a long time just to build a base of loyal customers!