He's known for his multi-millions and his music, but Master P said his personal story is the most important beat.

He keeps it close to his heart, but wants to share with Louisville's youth.

"You know not giving up on them, being a parent for not just your kids, for other kids, because I feel like all kids deserve that love," said Master P. "I feel like everybody deserves a second chance."

Born in New Orleans as Percy Robert Miller, Master P said he grew up like many of Louisville's youth, having a dream and desire for success but battling the reality of the streets and low income.

He admitted that as a young teen, even as a young father, he walked the wrong path and it took him by death's door.

"Sometimes you can just walk away from stuff. You don't have to stand up to show everybody you're a tough guy and I had to learn that. I have a brother dead and a brother incarcerated because all of us don't get that," said Master P.

Master P doesn't speak of the loss of his younger brother Kevin Miller often. Gunfire shattered their close bond when Master P was a teenager. His other brother Corey Miller was a multi-million dollar producer, but gun violence in a nightclub killed a young man and sent Corey to prison for life.

Those losses weigh heavily on Master P, but he uses it to light up his lyrics and save at-risk youth.

"People that react end up dead or in prison. That was the gift that God gave me to be able to take a little time, take a deep breath and then come back," said Master P.

Master P chose another path: he stayed in school, played basketball and was even recruited by coach Denny Crum. But life led him to business, music and success.

Success, he said, is not about the money, but the blessing of paying it forward.

"It's a blessing that now billboards are up (saying) 'Let the kids grow,' because we should let the kids grow. Why are we killing our future?" said Master P.

Master P's family in Louisville and the way the city took care of Hurricane Katrina victims endeared him to the city.

Now he's teaching youth life lessons through education, sports and even business with his beverage company.

He wants more local corporations to get involved because, as his song says, he does everything monumentally.

"It would be amazing. It would be amazing," said Master P.

Next month Master P is holding a release party for his new single "Lonely Road" in conjunction with a benefit concert downtown. The community is invited and the proceeds will go toward helping Louisville's kids.