The SAAM Blog: Creating campaigns for change

By Laura Palumbo

Laura is Prevention Campaign Specialist at the National Sexual Violence Resource Center.

Blogger bio: Laura stirs the brewing pot of SAAM ideas contributed by great minds across the anti-sexual violence movement. This blogger is ready to explore all things campaign building to promote prevention and awareness. Teal ribbons to follow.

SAAM 2013 is around the corner, and to explore this April's theme of healthy childhood development, we are excited to announce the "Talk early, talk often!" SAAM blog series. To kick-off the Talk early, talk often! blog series, the SAAM blog is excited to feature a guest post from Donna Greco, Training & Technical Assistance Director at NSVRC.

Holidays often bring us back home to family and loved ones. Home and family look and feel different to each of us, and our feelings toward gathering for the holidays may run the gamut as well. In these moments of connecting, celebrating and rest, when traditions are practiced and created, consider taking small steps to express and support healthy development.

Can you believe it’s December? I can, but only because SAAM had a November to remember! The fall is always one of the busiest times of our campaign planning schedule, but it’s also when we start to see the tangible evidence of all our planning efforts.

I’d be lying if I tried to deny that the most repeated phrase I’ve been saying the past few weeks is, “Can you believe it’s November?” In the beginning of the month, you could still hear the surprise in my voice, but at times this confession felt like a plea. Really, November, chill out. Suffice it to say, it’s been a busy month. I’m on pretty friendly terms with busy, and I can let you know we hit some major planning milestones and deadlines this month.

Last week I had the opportunity to take the SAAM act on the road, and I was fortunate to be heading to one of my favorite places on the planet: Jersey. The great folks at the New Jersey Coalition Against Sexual Assault (NJCASA) host an ongoing training institute to educate and inform practitioners on sexual violence prevention and survivor-centered approaches.

For those of us who work to create and share messages, we tend to think a lot about impact. Will this call to action move people? Does this commercial speak to you? We think about impact because we want to know if we are getting it right. Does our message stick? Whether you are looking to inspire social action or convince people to purchase a product, impact is your first opportunity to move your audience.

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This site is supported by Grant/ Cooperative Agreement No. 1UF2CE002359-02 from the Centers for Disease Control and Prevention. Its contents are solely the responsibility of the authors and do not necessarily represent the official views of the Centers for Disease Control and Prevention.