Fashion First With Fitbit Alta

Fitbit the wearable tech company announced the Fitbit Alta to be released in India early March 2016 for Rs 12,999.

Fitbit Alta is a leather, bracelet-like activity tracker with a tap-sensitive, monochrome OLED display, the Alta records daily activities, including steps and sleep, although Alta does not have optical heart rate sensors or GPS it is certainly aimed at everyday fashion conscious wearers. At the time of launch, Alta will be available in black, blue, teal or plum coloured fitness bands with a satin finish and silver stainless steel tracker.

Rather than a basic “stand” or “move” reminder, the Alta encourages you to meet a mini goal of 250 steps/hour. If the goal hasn’t been reached 10 minutes prior to the top of the hour, the band will remind you with a gentle vibration. Fitbit says this is equal to about 2 to 3 minutes of walking, and could help keep your metabolism up and reduce the negative impacts of sitting.

While the current lineup of wrist-based Fitbits — Charge HR, Surge, and Blaze have The rubbery wristbands, that aren’t ugly, but they’re certainly not pretty, either, Fitbit Alta is certainly going to bring a fresh air into the market of wearable fashion tech.

The fitness device will be available across Reliance Digital, Croma, Helios, Jumbo and Vijay Sales retail stores in the country and online at Amazon.in.