Salon Management

Watertight Ownership Possible With Watermarking

The recent panic over Instagram’s changes to its privacy and terms of service that appeared to give it the right to sell on users’ photographs, including hair images, reinforces the need to watermark all photos across all social networks.

The changes, announced just days before the holidays, were interpreted by many as a move to give the Facebook-owned network the right to sell on any images to advertisers without warning and without payment. The following day, Instagram co-founder Kevin Systrom issued a blog reassuring users that the network was listening and would "eliminate the confusion." However it is clear the network still has plans to monetize its service.

Instagram’s response to their users indicates that future advertising efforts will be for and by the user, rather than allowing others to use the images, but none of this will be clear until the updated terms are released. Before we go and delete our accounts, it’s probably better to consider how to protect ourselves in case the original interpretation becomes reality. Whether it’s Instagram 2013 or another network in the future, copyright is still a huge question mark.

Users were advised that Instagram’s new privacy rules would take effect January 16 and that the only way not to fall foul of them was to delete their account. However, don't necessarily give in to a knee-jerk reaction. Instead, look to this advice on how to watermark your photos.

Instagram is still the go-to network for quick image sharing, and with hair and beauty being such a visual industry, it’s the perfect place to connect with current and potential clients and industry peers to showcase any work. But to avoid photos being used or sold without your knowledge or permission, users should use a watermark or apply a brand’s logo to the image itself before it gets uploaded to Instagram. This keeps the business in the viewer’s mind and makes the photo useless to another company.

Instagram was acquired by Facebook earlier this year and currently hosts more than four billion images.

While the PPP loans helped many owners through an unimaginable crisis, there still is a lot of confusion and frustration around the loans. Kopsa Otte's April McDaniel shares those frustrations and provides the latest document to address some of the concerns.

As salons reopen across the country, there are big changes ahead. Since many stylists tend to fear change, practicing the new policies and procedures helps ease anxiety before opening while helping your team exude confidence to their guests once you've opened. Samatha Georgson, director of makreing for Inspired Enterprises shares how they did this at Be Inspired Salon in Madison, Wisconsin.

As salons around the country are opening, they're all taking a critical look at their policies and procedures as it relates to new hygiene guidelines. Disposable towels not only save time on laundry, they offer a reassurance to team members and clients who worry about sanitation.

In Mississippi, Lisa Cochran searches her database, selects clients with expertise in social distancing and safety protocols, invites them in for a soft opening and asks them to audit her policies and procedures.

Henkel North America’s Beauty Care Hair Professional brands have teamed up with a service provider and launched a comprehensive initiative to showcase their dedicated support to the hairstylist community with an e-commerce affiliate program

Service revenue has been deeply impacted by the reduced number of consumers, the need for social distancing and concerns for public safety. Now is your time to pivot and lean into retail to get much-needed income. Find out how.

Service revenue has been deeply impacted by COVID-19, with a reduced number of consumers, the need for social distancing, and concerns over public safety. Now is the time to pivot and lean into retail to get much-needed income, but how?

As salons around the country begin to reopen, clients will be looking for evidence that their safety is important to you. Now, there's a way to publicly demonstrate your team members have been trained and are adhering to recommended protocols.

As salons move toward reopening, owners need to consider asking their incoming clients to sign a "Hold Harmless Waiver," a document that releases the salon from liability should the client contract COVID-19. In this blog, Attorney Kelley Keller explains what the document is, why it's important, when it's not enforceable, and what needs to be in it.