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March 8th is this Wednesday. Each year, on March 8th, the world (well, a big part of it) celebrates International Women’s Day, as a token of respect and admiration towards all the women out there that have fought for gender equality. Maybe it doesn’t seem such a big deal, but if you do a bit of a research, you’ll come to realise that all the rights we consider normal nowadays, haven’t always been there. We should be grateful to these...

The first time I exhibited at an international accessories trade show was in March 2016 – it was during Fashion Week in Paris, all the big brands from the fashion industry were presenting their fall-winter 2016 collections, and the new Joséphine collection was about to be shyly presented at the Premiere Classe trade show. I am using the word “shyly” because you can only imagine how nervous one is when displaying their entire work in front of strangers that never...

So we launched the new Joséphine online boutique a few days ago and I just wanted to write a few words about why this is so great. Joséphine is going through a rebranding process right now: it’s been almost 10 years since the first Joséphine piece of jewelry was made, and as the brand grew, a more sleek and simple logo came as a natural step – a logo that better represents the work behind the name, but also the future of it. I...

We flew to Kuala Lumpur with Turkish Airlines. We chose them for 2 reasons: really good price and their hub being in Istanbul. When it comes to long haul flights, it’s best to choose airlines that have their hub somewhere in the same direction as your destination. This way, your long haul will be divided in 2 medium long flights. We feel it’s worth it even if it’s more expensive. We went to Thailand in 2013 and flew with Air France....

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ABOUT JOSÉPHINE

A first glimpse of Joséphine romantically appeared in Paris and was soon transformed in a stylish workshop in Timisoara, where creating delightful pieces has become a daily mission, as a celebration of beauty. Family inherited skills: the niece of a traditional metalsmith begins her journey in jewelry making while holding close her grandfather's teachings and constantly studying new techniques and materials.