October 26-28, 2015
Austin, Texas In this new era of automation, it is more important than ever before to ensure that the right systems and the right people are in place. Summit Info

December 6 - 9, 2015
Scottsdale, ArizonaLarge and small agencies alike must be nimble in execution in order to meet their clients' desires for both innovation and scale. This December, agency leaders will converge to discuss the latest tools, tactics, and strategies for finding the right balance between experience and experimentation.Summit Info

3 insane Starbucks campaigns

Augmented reality, cryptic QR codes, and secret messages from Lady Gaga: These are the campaigns that blew our minds. Get inspired by the ideas that grabbed the attention of Starbucks' 24 million Facebook fans.

But the coolest new things are coming out of the digital marketing department.

We recently spent time with Alex Wheeler, Starbucks' global head of digital marketing. She has, arguably, the most coveted job in digital: She's been hired to create unique, addictive campaigns for a market-leading brand. The easy access to vanilla lattes is also a plus. But the coolest part is how easy she makes her job look. She'd be the first to say it's a team effort. But we were floored by some of the digital campaigns coming out of Starbucks.

Here are the three most insane ones, starting with an underground digital scavenger hunt SRCH, kicked off by Lady Gaga.