Meet Mark

Let me introduce myself. My name is Mark Sisson. I’m 63 years young. I live and work in Malibu, California. In a past life I was a professional marathoner and triathlete. Now my life goal is to help 100 million people get healthy. I started this blog in 2006 to empower people to take full responsibility for their own health and enjoyment of life by investigating, discussing, and critically rethinking everything we’ve assumed to be true about health and wellness...

Sweet! More Fun Ways Marketers Trick Us

Bakeries and confectioners’ shops often pipe fake aromas into the air because the scent of sugar is so emotionally powerful. (In fact, sugar is addictive.)

Supermarkets select that cheesy music for a reason: marketers have figured out which tunes reduce our blink rates, causing a “somnolent” state. In other words, Celine really will turn you into a food-famished zombie.

Food producers make about 3,900 calories for every man, woman, and child. That’s up from 3,300 in the 80s, with no end in sight. To handle this surplus food, food producers just make the portions bigger. (Maybe they don’t know about Africa?)