HOLIDAYS ARE TIMELESS, BUT HOLIDAY MERCHANDISING IS NOT

Halloween's roots can be traced back many centuries and the traditions of the holiday in America were established many years ago. But don't be fooled by all that. Retailers need to take the pulse of consumer sentiment each year and adapt holiday merchandising to current needs.Throughout this week's issue, SN focuses on preparations for Halloween. But the importance of updating stores for changing

Halloween's roots can be traced back many centuries and the traditions of the holiday in America were established many years ago. But don't be fooled by all that. Retailers need to take the pulse of consumer sentiment each year and adapt holiday merchandising to current needs.

Throughout this week's issue, SN focuses on preparations for Halloween. But the importance of updating stores for changing times extends to the other fall/winter holidays as well.