Medford, NJ - October 24, 2012 - StreamingMedia.com, producer of the most prestigious and widely acclaimed events for the business and technology of streaming and online video, today announced that Eric Anderson, Vice President of Content and Product Solutions at Samsung Electronics America, will deliver the opening keynote address at Streaming Media West 2012. This year's conference will be held October 30-31 at the Hyatt Regency Century Plaza in Los Angeles.

Scheduled for Tuesday, October 30, from 9:00-10:00 a.m., Anderson will examine the ways in which today's market is poised to engage multitasking consumers with interactive content across a multitude of screens, and how companies such as Samsung are prepared to deliver solutions that meet consumers' needs. Anderson will also discuss some of the new ways consumers can interact with Smart TV apps and how the living room experience is embracing the notion of "TV everywhere." Additionally, he will showcase technology that enables a new level of interactivity in the living room.

"With so many different technologies converging, there's never been a more exciting time for streaming content," said Anderson. "I'm honored to participate in this leading industry event to discuss the connected home and the future of home entertainment."

Anderson has more than 20 years of experience in the digital content delivery space. His primary responsibility is to enhance the Samsung end user experience by providing content discovery and access services across the company's wide array of product categories. Prior his role at Samsung, Anderson served as SVP of Business Development and Corporate Development for Handango, an independent Smartphone application store provider and content aggregator. Before joining Handango, Anderson oversaw the Media and Entertainment group for Ericsson North America and spent more than eight years at Accenture in its mobile and wireless data practice.

Attended by more than 2,500 industry executives last year, Streaming Media West covers the entire online video ecosystem - from content creation and management, to monetization and distribution. More than 100 speakers over two action-packed and informative days include representatives from companies such as HBO, Fox Networks Group, Viacom Media Networks, DISH Network, CBS Interactive, NBC Universal, DirecTV, Turner Sports,MLB.com, Warner Bros Telepictures, Starz, Roku, HuffPost Live, AOL On Network, Revision3, A&E Networks, Scripps Networks Interactive and many other leading content players.

To view the complete agenda and register to attend Streaming Media West 2012 go to www.streamingmedia.com/west or phone (800) 300-9868.

Media registration is open to working journalists and analysts with commercial news organizations and research firms. This includes editors, reporters, freelance writers, producers, camera crews and still photographers. Working journalists and analysts are provided complimentary access to all Streaming Media events and activities, except for the pre-conference workshops. To register for FREE, please visit here: https://secure.infotoday.com/forms/default.aspx?form=smw11press

About StreamingMedia.com events
StreamingMedia.com's conferences and expositions are the largest and most prestigious events in the world for the business and technology of streaming and online video. Bringing together leading companies and technologies, StreamingMedia.com events are the industry's meeting place for streaming media professionals and content owners who want to learn, network and make business deals. Executives and technology decision makers from all over the world have attended these annual events in New York, California and London for the past 15 years. Focused on the "business" of streaming media in the Media & Entertainment, Enterprise, Education and Broadcast sectors, they are the industry's leading forum bringing together digital media experts and professionals in order to exchange ideas, strategies and success stories. The shows provide an interactive exhibit floor enabling vendors to exhibit their products and solutions to businesses and organizations looking to incorporate streaming media enterprise solutions into their infrastructure.