Highlights from the Dreamforce keynote

2 minute read07th November 2017

Dreamforce’s opening keynote is always a highlight of the week, and this year was no exception, kicking off with a traditional Hawaiian blessing and hula dance, and featuring customers from 21st Century Fox, to Girl Scouts and Adidas, who all shared how Salesforce has transformed their businesses.

Chairman and CEO Marc Benioff also announced Salesforce’s new strategic partnership with Google to offer customers smarter, more collaborative experiences. The partnership will deliver new integrations that connect Salesforce with Google Analytics 360 and G Suite.

Businesses will now be able to seamlessly connect sales, marketing and advertising data across Salesforce Sales Cloud, Salesforce Marketing Cloud and Google Analytics 360, enabling them to benefit from smarter engagement from awareness through to conversion and retention.

Some other things we learned:

The Salesforce Economy will create 3.3 million jobs and contribute approximately $859 billion in new business revenue by 2022 click to tweet

In ’24 hours in the life of Salesforce’, we saw some incredible stats such as 600m commerce page views, 260m social posts and 3m orders

Salesforce is the #1 CRM in the cloud and in service and marketing. And the fastest software company to grow to $12.5b in revenue click to tweet

1.2m pairs of Adidas shoes are sold every day, using Salesforce. Kasper Rørsted, CEO of Adidas took to the stage wearing 3D printed shoes click to tweet

Salesforce carried out salary audits this year to ensure equal pay for equal work

Benioff strongly believes that every child deserves a world-class education and is donating $100k to local schools

With Salesforce’s 1-1-1 model, the company has so far reported 2.3m volunteer hours click to tweet

Over 3,000 companies have adopted the Pledge 1-1-1 model click to tweet

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Nicola is RVP Corporate Communications at NewVoiceMedia. She will mostly blog about customer service, industry news, events and company updates. Follow Nicola on Twitter at http://twitter.com/nbrookespr