Until now data (and big data, particularly) has been the engine that runs modern-day app advertising. But come May 25th, the discourse around data is set to change when GDPR comes into effect for the EU. We partnered with mParticle to prepare a go-to guide for our readers to help them understand what GDPR means and how each of the data types will evolve as we move closer to the enforcement of the new law.

When it comes to the channels of Rewarded Video and Rewarded Ads, there is still some industry misunderstanding, and often these terms are incorrectly understood to mean the same thing. With this School of Ad Tech piece, we will spell out the differences between Rewarded Video and Rewarded Ads.

Benefits of using playable ads in user acquisition efforts are well-known. It is lesser known for its potential in user re-engagement and retention, which is, however vast. Learn more about the potential use cases of playable ads in retargeting efforts in our new blog post.

The effectiveness of a global commercial launch can be critical in determining the future success of an app. So how do you make sure you’re set up for success? An effective soft launch strategy could be one of the indispensable steps for mobile marketers to achieve their goals.

High-performing playable ads are the current hot trend in the gaming industry, with their ability to positively affect user experience and deliver higher ROAS. But much depends on how well these are created and implemented. Read our best practices for creating and implementing high-converting Playable Ads.