Meet the new WineDirect

Welcome to our new website! We’ve recently made some big changes to offer you a more seamless DTC experience, including folding Vin65 into the WineDirect brand. Got questions? Learn more here, or

Before you go

Download our free ebook, Break Into the Top 20% of Wineries.

Informed by our own proprietary data from over 1,500 wineries, our popular ebook takes a close look at the wine industry’s most effective direct-to-consumer sales operations and provides actionable advice for every winery—because we believe all wineries deserve to know how today’s consumers think and how to maximize their potential.

VIN65 is now

As of November 2nd, Vin65 is now WineDirect. We've made this change to offer you a more seamless DTC experience. You'll see that our branding has changed, but our commitment to providing you with best-in-class DTC software remains the same. Got questions? Learn more here, or

Consumers reviews - do you trust them?

We've seen consumer reviews make a large difference in conversion rates online, and we've known for quite some time that people trust other people's opinions.

70% of consumers trust consumer opinions posted online. This is higher than trust of TV, newspaper, magazine, radio and all other mass advertising listed in the survey. (Thanks Kristina for sending this to me earlier this week.)

If you are not letting consumers post reviews on your website, is it maybe because you don't trust your consumers?