Wednesday, January 30, 2013

TWEET THIS: Twitter now fastest-growing social network in the world

Contrary to popular perception, Twitter has always been more of a niche social network in most countries around the world. In our first wave of research in July 2009, we estimated that Twitter had just 35.47 million monthly active users across the markets covered at the time. Twitter, however, is shaking off that niche status with impressive style, and as we being 2013, it is the fastest growing social platform on the planet.

GWI.8, the Q4 2012 dataset from GlobalWebIndex, shows that the number of active Twitter users grew 40% from Q2 2012 to Q4 2012. This is equal to 288 million monthly active users (claimed to have used or contribute to Twitter in the past month) across the 31 markets currently researched by GWI (representing nearly 90% of the global internet population aged 16 to 65). That marks a whopping growth rate in active users of 714% since July 2009.

An incredible 21% of the global internet population now use Twitter actively on a monthly basis...

...As the chart below shows, the way people are using Twitter is changing in two respects. Firstly, it is becoming a passive source of discovery for users and secondly, users are using more as a tool or service rather than a pure social service. Amazingly, only 51% of active users claim to have posted a tweet in the past month. This means that half the active user base is just reading, reacting or using Twitter as a source of discovery. The caricature of the average Twitter user banally talking about what they had for breakfast is dying...

...All of these changes in usage underline the changing nature of Twitter (and the broader social media landscape) from a peer-to-peer or personal publishing platform, to the social infrastructure that links our internet experience across multiple devices and allows us to use the internet more efficiently. It’s quite possible that the majority of Twitter users in future will have very little or no interaction with the Twitter web page, and only use it through third party apps, aggregation services, operating system integration or via connected devices such as your TV...

I don't know about all of this newfangled Twitter stuff. I'm still banking on Friendster making a comeback.