Chapter Nine / THE BEST OF US153Public Service AnnouncementsTwo animated PSAs were aired by broadcasters around the world as part of The Best of Us campaign.The first, entitled 'All Together Now', depicted six larger-than-life Olympians competing against eachother in what appears to be a gigantic tug-of-war. As the spot develops, however, it becomes clearthat the athletes are actually working together to unite the world in celebration of the OlympicGames, demonstrating not only the determination and excellence of Olympic athletes, but also theirunique ability to bring the world together for the Olympic Games in a massive display of optimism and inspiration. Entitled 'Olympic Spirit', the second PSA combined The Best of Us campaign's distinctive graphicimages with creative camera-work to tell a truly unique Olympic story.Both PSAs were distributed to all rights-holding broadcasters for airing before, during and after theGames. The spots were also shown in all Vancouver Olympic venues prior to the start of competition,as well as on the Vancouver Olympic News Channel.The launch of the PSAs also received widespread attention in the media, with advertising magazineSHOOT naming 'All Together Now' as its 'Top Spot of the Year' for 2009.