22 Quotes of Analytics Wisdom Straight From The Experts

Understanding analytics is at the heart of successful conversion optimization, because you need to measure what’s happening so that you know what to change or update.

One shortcut to using analytics for conversion optimization is to learn from the experts. That’s the reason for this roundup of great advice from the best people writing on analytics, some of whom were featured in our lists of must-read analytics blogs.

2. Jordan Louis

“The more we know about how visitors are using content, and the more accurate that knowledge is, the better we can find out what sort of content works best for our target audience and adjust our strategy and posting schedules accordingly. Content may be king, but data is its queen.”

6. Greg Crystal

“If you’ve been doing Inbound long enough, you know that there’s a certain amount of traffic that produces a certain amount of leads. While increasing traffic is usually a good thing, if it’s not producing leads then you are attracting the wrong people.”

8. Sarah Gurbach

“When you’re a brand, you have a tendency to fall into the trap of wanting to make everyone your audience. But you aren’t right for everyone, which is why you have a conversion rate of 0.02%. You don’t need to be the best brand for everyone; you just need to be the best brand for someone…and then see if they have friends. “

9. Melanie Sparke

“For a lot of businesses, conversions also happen in real life, so if you’re not testing what happens offline, you’re going to miss out on valuable insights. Your digital marketing strategy should be tailored to offline user experiences as well, and we should be testing this too.”

10. Ahava Leibtag

“A website needs its own feng shui – when it’s too cluttered, nobody can find what they need. Once a quarter, move to the bottom of the page view list and see what you might be able to lose. You won’t regret it and it will make the rest of your data more meaningful.”

11. Graeme Benge

“Behind every success product is a group of delighted consumers. They have had their needs met and are happy enough that they are willing to tell other like-minded folk. Drilling down to the unifying factor will help you identify features of your audience that can be used to define your target market.”

14. Eric Fettman

15. Joe Christopher

“Just because Google Analytics doesn’t have a built-in feature for tracking what you want, don’t settle for something less at the cost of the quality of your metrics. Instead, use GA’s vast capabilities in the form of custom metrics, custom dimensions, and more.”

18. Zach Johns

19. Jeff Allen

“In a marketing analytics worldview, companies must have an accounting of and insight into all of their marketing programs in all of their channels, including web/browser, mobile apps, TV/video, social, paid media, field, print, outdoor and others. If your organization is still stuck in the web analytics mindset, it is time to reinvent your analytics practice, leveraging all of the available marketing analytics tools to make faster and better decisions and drive your business.”

20. Marli Mesibov

“A screen full of analytics data looks like a secret code, and in a way it is. That data has a lot of information in it, and it’s impossible to make sense of it without the key. Put another way, data can give answers, but only if you ask the right questions.”

21. Himanshu Sharma

“Ask questions. … These two words are the holy grail of digital analytics which nobody wants to tell you. It is so important. This is my ‘one thing’ that drives my analysis these days. I spend less time in finding answers on my own and more time asking questions. I help the clients find their own answers.”

22. Dallas McLaughlin

“When you know who your visitors are and what their intent is, you can tailor your site content to reflect their interests. This will result in higher conversion rates and a better return on your marketing budget.”

DON’T MISS OUT

Sharon Hurley Hall is a professional writer and blogger. Her career has spanned more than 25 years, including stints as a journalist, academic writer, university lecturer and ghost writer. Connect with Sharon on her website.

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