JC Penney is ranked number 153 in the fortune 500 company list in the United States for the year 2012. They are one of the largest companies, and have been around for one hundred and ten years. Recently, Management has embarked upon new strategies to improve the company and create a better shopping experience for their customers. To do so, some of their sales tactics, as well as employee training to ensure a successful transaction, as well as satisfaction of customers has been examined and improved greatly. JC Penny has embarked on a new sales strategy to boost sales for the Christmas season. Starting Black Friday through Christmas Eve, employees will be handing out more than 80 million small, holiday-themed, circular buttons to customers. This is a ploy used to increase sales, since behind each button is the chance for customers to win great prizes. This is believed to be a better approach than mailing out coupons, since it ensures customers visit the store; increasing sales and giving them a cut above the rest of their competitors. Apart from using this strategy, the company has recently embarked on marketing strategies to equip employees with the necessary knowledge and tools, to improve sales on an everyday basis. Some of these includes: new pricing strategies, new logo and advertising. What they have done with their sale pricing strategies is made their sale prices into everyday low prices for customers to enjoy yearly. In addition to that, there is also easy to decipher tags. JC Penny is changing the way sales are distinguished by using a new tagging system to identify different prices. A red tag shows an “Every Day” price, a white tag is a “Month-Long Value”, and a blue tag shows the “Best Price.” This provides clarity for customers and makes it easier for them.

New logo and advertising also has great influence on customers mentally. According to...

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