My SEO Rankings Tanked After Launching My New Website

My SEO Rankings Tanked After Launching My New Website

Imagine this nightmare scenario: you’re on the brink of starting your recently redesigned web site, and you’re returning customers and already expecting new leads. You’ve spent countless hours working through every last element before considering unveiling your new development to the world. The big day arrives, and you give the green light to start.

Suddenly, you realize you forgot to plan for one critical component: the Search Engine Optimization best practices which you had carefully integrated into your site that is old.

Sadly, this isn’t only a nightmare that can be forgotten once you’ve had your morning coffee, but something I’ve found occur to innumerable small businesses over my 10 years as whoever owns a Search Engine Optimization and online marketing service.

Your redesigned site was meant to give your company a fresh lease on life, but rather, you’ve ruined traffic and your organic search positions instantly. When you shift your website without completely thinking through the Search Engine Optimization consequences, without making sure to redirect the old ones you might do something dangerous like discard substantial content or alter every page’s URL.

Fortunately, it is simple to prevent this frightening scenario entirely by learning from the errors exemplified in the examples below and planning.

You added several large and eye catching pictures to your new landing pages in the hopes of making your website visually appealing. Or perhaps you went to a visual, but SEO-friendly layout that was Flash.

Don’t make the error of forgetting to optimize the pictures that are new, or the pages in your website that is new may load slowly before seeing any of the content that prospective customers leave. Relying on Flash components will really forbid many cellular telephone users from seeing the website and may also cause enormous difficulties for Search Engine Optimization.

In the land of online commerce, patience isn’t a merit — now’s informed customers are less patient waiting for pages to load. Based on Radware, a page will be abandoned by customers within three seconds if isn’t loaded.

Consider an example from the publishing world. The Financial Times, while working on a fresh variant of its website, ran an experiment to understand how rate affected user involvement — particularly, the amount of posts read by visitors, which is among the main ways. Then they used this data to compute the impact on their sales.

What they found was that the rate of their website significantly influenced their earnings flows, in the short-term to millions in the long-term from many hundreds of thousands of dollars.

Most people understand that a successful web site includes unique and educational content on every page, which is especially targeted to your audience. This contains the behind the scenes content, also, like descriptive alt text on meta data and images that adds details that are clear.

Although a brand new website provides an excellent chance to upgrade content that is poor, it’s additionally essential to transfer around content that’s tied to your powerful organic search traffic.

In this real life catastrophe narrative of content migration an independent software vendor was expecting to upgrade its specialized content to create a better experience for the typical user and was urgently in need of a fresh website layout. While making one significant omission although they tried to think through the best way to maintain their present Search Engine Optimization practices, they carried on with the upgrade.

During the migration, a field inside their CMS that automatically populates as a meta description was turned off and consequently, each and every product page on their website that was new was overlooking a meta description.

The primary failure is usually due to errors that were made in the early planning phases when a web site start goes bad. Not enabling search engines to crawl your website that is new is a common error that frequently occurs when websites are transferred to the live server from the staging area.

Maybe you used robots.txt to block search engine crawlers while the website was in development, but forgot to update the file when the website went live. Or perhaps you accidentally place firewalls set up that are blocking website crawlers.

In this situation, a webmaster used a WordPress plugin called Wordfence to prevent bots from crawling the website, in an effort to reduce imitation referrals and server load. This plugin enables you to whitelist specific bots, letting them crawl the website. Sadly Google changed from, although he whitelisted several known Googlebot IPs.

It induced the website’s web traffic to stop while these new IPs were just blocked for three or four days. Traffic began picking up again, and when the error was found, it stayed poor.

The ill-famed “Mobilegeddon” upgrade chose the SEO world by storm when Google kicked into supplies its cellular-friendly algorithm.

A later report by Adobe found the new algorithm had as large an impact as worried although the impact appeared minimal in the beginning. Traffic was tracked by Adobe to over 5,000 websites and then split up the into cellular results -friendly versus non-cellular-friendly. The report found that traffic to cellular unfriendly sites from Google searches that were mobile fell 12% in the first two months after the upgrade.

Also, based on a study from Moovweb, when a website isn’t cellular-friendly, there are usability results, position, and clear visibility. You’ve unwittingly caused yourself more damage than good, if you focused mainly on how your new website would look on a notebook.

Now’s online shoppers are significant mobile users who’ll be prepared if your website can’t be correctly read on a cellular device to bounce. The algorithm changes that were large caused tons of webmasters so that they’d still be observable in Google’s organic search results to alter their websites. Up to this stage, smaller firms have taken the biggest hit from Mobilegeddon as they fight to adjust to the changes that were cellular.

Website Audit: A Solution for Complex Website Issues

The purpose of auditing a site is to deal with issues that can undermine SEO and online marketing. A website audit can be described as a health check up for a website by considering the essential functions of the website. The website audit entails analyzing the web design, market research, black links report, market analysis, meta tag and title-page error report, site analysis and search engine metrics.

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About The Author

TopOfGoogleSearch.com is a leading SEO company in Austin, Texas, focusing on driving customers to Small Businesses all over the country through the effective use of Content, Social Media and Optimization. To learn more about our services or to receive a free, no-obligation list of 3 free tips for your site, click "Services" at the top of the page!