The company isn't killing the iAd platform, which serves relatively unobtrusive ads that don't force users to leave the app they're already in. Instead, Apple will reportedly disband its own internal sales team and require publishers to sell ads themselves. This is already an option for iAd users, as outlined in this developer document—you keep 100 percent of the revenue from ads you sell yourself, but if Apple sells the ads on your behalf the company takes its standard 30 percent cut. The new system will just get rid of the second option.

Andrew Cunningham
Andrew has a B.A. in Classics from Kenyon College and has over five years of experience in IT. His work has appeared on Charge Shot!!! and AnandTech, and he records a weekly book podcast called Overdue. Twitter@AndrewWrites