Fender Announces Free Public Visitor Center and Factory Tours

Scottsdale, AZ (Sept. 16, 2011) — Fender Musical Instruments Corp. (FMIC) is very proud to announce the opening of its new Corona, Calif., Visitor Center and the inauguration of free public tours of the adjacent manufacturing facility. Both mark the first time in Fender’s 65-year history that the company has opened its doors to the public for an engaging look at its history and legacy and an up-close look at the manufacturing processes for its iconic instruments and amplifiers.

Inside the 8,600-square-foot Visitor Center, located near Fender’s historical Southern California birthplace, museum-quality exhibits include interactive displays of modern Fender musical products, historic instruments, rare photographs and artifacts, a tribute to Leo Fender, the Fender Hall of Fame, video presentations on the evolution of the electric guitar (including rare archival footage), displays presenting reflections on Fender by musicians throughout the history of modern music, and much more.

The facility also includes a retail shop where visitors can browse and purchase Fender apparel, accessories, collectibles and other items. Guests can also purchase an instrument, or even design and purchase their own instrument. The Visitor Center also serves as the starting and concluding points for the free public tours of the adjacent Fender factory and world-famous Fender Custom Shop.

The Fender Visitor Center will open to the public on Monday, Sept. 19, at which point the twice-daily factory tours will also begin. The Visitor Center is located at 301 Cessna Circle, Corona, Calif. 92880, and will be open from 8 a.m. to 5 p.m. Monday through Friday; the 45- to 60-minute factory tours will take place at 10 a.m. and 11:30 a.m. every weekday except Wednesday.

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