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Friday, December 21, 2018

Jawa Motorcycles’ Open New Doors for First Showrooms in Bengaluru

Classic Legends Pvt. Ltd. is proud to announce the launch of its first three Jawa Motorcycles dealerships in Bengaluru. Close on the heels of the launch of first two dealerships in India in Pune, Classic Legends has now opened dealerships in Koramangala, Basvanagudi and Rajaji Nagar in Bengaluru. These outlets are part of the phase-1 launch of the 100+ Jawa Motorcycles dealerships that are on-schedule to be opened across the country. With the outlets becoming fully operational, customers in Bengaluru can now book and test-ride the iconic Jawa and Jawa forty two motorcycles at the following locations in the city:Koramangala: Square Auto, Ground Floor, Bldg. No. 8 & 9, Krishnanagar Industrial Layout, Hosur Main Road, near Forum Mall, Bengaluru - 560029Basvanagudi: Synergy, # 56, Subbaramachetty Road, Near Natkalappa Circle, Basavanagudi, Bengaluru 560004, KarnatakaRajajinagar : Skanda Motors, No.1036, Dr.Rajkumar Road, 4th Block, Rajajinagar, Bengaluru – 560010The Jawa dealership is a place to make connections with yourself, with like-minded people and with the motorcycles. Its design philosophy is rooted in authenticity, and the ability to bridge the past and the present through its stories and the motorcycles. It is a biker café ambience which tells the tale of the legend that Jawa is.The space captures the nostalgia of a golden era which celebrated honesty of materials & craftsmanship through its dark polished wood fixtures, subtle inlays, raw textures and vintage oxblood upholsteries. At the same time, the motorcycles infuse a contemporariness in the showroom with their modern interpretation of classic design, loaded with the latest in engine technology and features. The various elements have been designed to present the contemporary classic Jawa motorcycles amidst a visual narrative layer of legendary stories and monochrome lifestyle imagery. Whether it is the large community table setting for free-flowing conversations, the carefully curated bookshelf for the curious reader, or the Classic Rock in the background for the music lover; the space makes everyone feel easy, whether a hard-core motorcyclist or a millennial looking to immerse into the world of motorcycling.Ashish Joshi, Chief Executive Officer, Classic Legends Pvt. Ltd inaugurated the showrooms, amidst a throng of Jawa aficionados and customers. Speaking at the inauguration, Ashish Joshi, said, “Bengaluru holds a special place in Jawa’s Indian story by being home to the largest Jawa Community in India. Jawa fans in the city have kept the brand alive for all these years and I feel extremely privileged to inaugurate 3 new Jawa showrooms here today. Mysuru and the state of Karnataka are an integral part of the Jawa legacy and bringing Jawa back to this state is a milestone moment for us. The faith placed by Jawa customers, aficionados and our dealer partners is helping us create a vast dealership network which will offer an un-paralleled customer experience with best in-class sales and service offering for any classic motorcycle brand out there.”Joshi further added, “To our dealer partner, I say, welcome to the Jawa family. We look forward to you growing with us and together being able to provide a new riding experience to all our customers here in Bengaluru. Our dealer partners have been our pillars. They trusted us on the brand value of JAWA alone, before even seeing the products or knowing about the pricing of the motorcycles. It was their confidence in us that allowed us to build the JAWA showrooms the way you see it today. As a custodian of the JAWA brand, it is my obligation on behalf of the entire Jawa team to make sure every Jawa dealer goes out and changes the way classic motorcycles should be sold to the future riding generation. It is very important to us at the JAWA team to make sure every dealer becomes a strong pillar of our growth and it is our promise that we stand fully behind them, now and always. To all our 100+ dealers, we say, that we stand strongly behind you. We will not leave any stone unturned in providing our customers with the best of the sales, service and spares ecosystem.”Tarun Sharma, Head of Sales, Classic Legends said, “The experience of buying a Jawa will set a new standard in the two-wheeler industry. The faith placed by Jawa customers, aficionados and our dealer partners is helping us create a vast dealership network which will offer an un-paralleled customer experience with best in-class sales and service offering for any classic motorcycle brand out there.”The Jawa and Jawa forty two break cover as the brand’s new torchbearers, bringing back the classic appeal of Jawa with a retro-cool twist. These modern machines have the authentic Jawa character that balances performance, capability and quality. An all-new 293cc, liquid cooled, single cylinder, DOHC engine nestled within a double cradle chassis is tuned to bring out the superlative handling and class leading stability, making the new Jawa a true modern classic.The Jawa and Jawa forty two are priced at INR 1,67,000/- and INR 1,58,000/- respectively (ex-showroom, Bengaluru) and bookings are open online at www.jawamotorcycles.com as well as the showroom.On the motorcycles, Joshi said, “With the opening of our dealerships we are excited that the products are finally into the hands of the fans of Jawa. We have had a very encouraging media test ride session last week and are glad that the feedback has been so positive. Finally all the effort on design, engineering and engine platform has come to bear fruit in the way we had planned it. I would encourage everyone to visit our dealers and take a look at the motorcycles, test ride them to feel the modern classics we have brought out.”The new Jawa model line-up for IndiaJawa: The timeless style and iconic character of the original Jawa is reborn in this new Jawa. With an evolutionary aesthetic that retains the authenticity and familiarity of the past – classy, elegant, sophisticated, majestic - this one is tuned for the legacy seekers. The Jawa in its form and function is the quintessential classic with old world character and truly modern performance.Jawa forty two: This is the classic that breaks boundaries and experiments. With quirkiness in its design and unconventional traits the forty two is a - toned, muscled, sporty, assertive version of a classic if there was ever to be one! The forty two is meant to appeal to the heart as well as the head.New Jawa Engine: The 293cc liquid cooled, single cylinder DOHC engineWith a 293cc liquid cooled, single cylinder, DOHC engine, built from the ground up in collaboration with the best of Italian engineering, it is going to be all new, and at the same time, a classic Jawa experience. It packs 27 bhp and 28 Nm of torque with a generous mid-range and a flat torque curve for an unwavering, consistently powered ride. But at the core of its heart and along the length of its classic lines and with every beat of its signature twin exhaust, it is unmistakably the Jawa you will love. The engine platform is built ready for the BS VI norms.