With spending up, this meant per-campaign spending
jumped, based both on the total and outside the top 40:
per-campaign spending hit $779,386, a 17.2-percent increase, while spending per campaign outside the top 40 —

$313,951 — rose 20. 6 percent.

Sixteen of the campaigns that appeared on 3Q 2016’stop 40 returned in third-quarter 2017. Nutrisystem and MyPillow shifted spots atop the chart, but six of the top 10campaigns were newcomers, led by No. 5 Finishing TouchFlawless ($23.9 million). Overall, top- 40 spending wasup $27.8 million ( 6. 8 percent), keeping its share of totalspending — 62.5 percent — even with third-quarter 2016results.

Kantar Media is the leading provider of strategic media and marketing information. Utilizing highly innovative tracking technologies, the company collects expenditure, occurrence and creative intelligence on millions of brands across 20 media. These ;gures
are based on Kantar Media’s multimedia ad expenditure database across the following measured media: Network TV, Spot TV,
Cable TV, Syndication and Hispanic Network TV. Figures do not contain public service announcement (PSA) data.