The 4 best ways to get what you want from a CFO

How you approach a CFO with technology requests will likely change their outlook on investing in your ideas.
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While more S&P 500 companies are producing sustainability reports, up by 20% since 2011, investors are still not happy with the reports they are receiving.

"Investors who want to use the information say the information they are getting is often difficult to compare between companies and tough to incorporate into forecasts," The Wall Street Journal reports.

The report says companies are not giving investors the information they most want, which is "leading many institutional investors to send companies lengthy sustainability questionnaires leading to 'questionnaire fatigue' in corporate investor relations departments," Mary Schapiro, the former Securities and Exchange Commission Chairman, tells The Journal.

Macy's missed its sales targets and traffic slowed in the quarter leading up to the holiday shopping season.

The company has cut its annual profit forecast after posting a 5.2% decline with same-store sales taking a 3.9% hit.

"We had a very tough quarter, and we are clearly disappointed," Macy's CEO Terry Lundgren said on an earnings call.

CFO Karen Hoguet said the company was hurt by weak interest in the company's fall apparel due to warm weather. Hoguet also revealed that tourists are not spending as much money and international stores are among Macy's most profitable locations.