Quite simply, if you are in business and don't keep in touch with your existing customers, you are failing to implement the most basic of all marketing concepts. Yes I know! It's hard to organise, and stuffing letters into envelopes takes hours, and you don't have the time, right?

But what if we could make keeping in touch with your existing customers easy? And your new customers? And your prospects?

Capture Contact Details First

At GTP, we believe the most vital role of your web site is to capture the contact details of customers and potential customers.

Why? Because we believe that if you spend so much money bringing new people into your business and your web site that you would be foolish not to at least try and maximise the number of people captured into your database for future and ongoing marketing.

Provide an Incentive and Build an Opt-In Email Database

It has been our experience that our most successful clients are those that build a large opt-in email database, and communicate with their subscribers regularly. GTP can help you to do the same.

The use of incentives such as competitions, price quotes, white paper downloads, price advantaged memberships, introductory promotional discounts, and newsletter sign-ups, are many of the ways to capture email addresses into your database.

Once you capture a sales lead, the cost of bringing that person back to the web site and generating a customer can be insignificant, when compared to the cost of always trying to attract new clients.

Capture Forms You Can Use

Your GTP web site can have a range of email capture forms such as:

Enquiry Forms

Competition Forms

Membership Joining Forms

Tell a friend forms

Online Purchasing Forms

The secret is to get the right incentive in place for your target market. At GTP we have some powerful off the shelf incentives aimed at building your email database, which we will incorporate into your site.

Use Offline Marketing to Rapidly Build Your Online Database

We can help you combine your online lead capture program with advice on what marketing works offline and online to bring in more leads, subscribers and customers.