ESSE Promotion

This colorful paper promotion for Gilbert Paper's ESSE line featured a revised and refreshed palette created by legendary color designer Beatrice Santiccioli.

I created different palettes, imagining brighter, more intense colors — a different direction from what existed. I asked myself what could be a perfect color for a designer now, so I was looking for colors that would tell a story that made sense for today and yet would last about five years. Initially I developed several palettes that were influenced by the sources of inspiration around me — everything from various pink objects to pictures of landscapes.”