Apple has finally caught on to something many of us have known for years: John Hodgman’s befuddled “PC” is far more appealing than Justin Long’s smug “Mac,” so the “I’m a Mac” ads aren’t really very effective at converting PC-users to Mac fans. Well. maybe that’s not the official reason, but the company is still killing the long-running campaign

The ads have already been removed from Apple’s site, and have been replaced by the company’s “Why you’ll love a Mac” promos. Last month, Justin Long signaled the end when he told an interviewer: “You know, I think they might be done. In fact, I heard from John, I think they’re going to move on.”