Plan to disrupt leads to a fresher food model

6:07 PM,
Jan. 6, 2014

David McInerney, FreshDirect co-founder, displays examples of fresh foods offered as he speaks about the company's direct-from-the-farm sourcing model based on unique relationships with farmers and suppliers around the world during a press conference announcing the launch of FreshDirect, a leading online fresh food retailer, Monday at the Westin Princeton at Forrestal Village.

Written by

Cheryl Makin
| @CherylMakin

David McInerney has always been a bit disruptive. Even before he told his professional parents at age 16 that he wanted to be a cook, McInerney was always shaking things up.

Today, McInerney is the co-founder of FreshDirect, an online retailer of fresh foods and grocery items that sought to "disrupt the food chain."

"The way food traditionally moved was not terribly convenient for food," McInerney said at Monday's launch in Princeton. "For instance, a product like lettuce from California could take a week and a half to two weeks to make it onto the shelf of a grocery store. We work in real time. We ...