Learn How To Market Online

Learn How To Market Online

If your customers on the Internet, then you should be too. This course will show you where to start. It is ideal for business owners and people new to marketing who want to learn the basics of Internet marketing.

In this course, you will learn how to market online, where your target market is, and what results you are getting. You will also learn about search engine optimization, e-mail campaigns, pay per click advertising, and more.

After you complete this Basic Internet Marketing course, you will be able to:

Weigh the value of using a distribution service for e-mail marketing campaigns.

Get started with search engine optimization.

Use online advertising to boost your marketing results.

Adjust your Internet marketing plan based on metrics and reporting.

Course Fast Facts:

Easy to follow and understand

Only 6 to 8 hours of study is required

Unlimited, lifetime access to online course

Delivered 100% on-line and accessible 24/7 from any computer or smartphone

You can study from home or at work, at your own pace, in your own time

Certificate of Completion

Course Delivery

Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.

Recognition & Accreditation

This course is internationally recognized and accredited by the International Association of Online Training Standards (IAOTS). The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.

Session 1: Course Overview

Learning Objectives

Pre-Assignment

Internet Marketing Plan Worksheet

Pre-Course Assessment

Session 2: What is Internet Marketing?

What it Looks Like

Sample Site Structure

Making Connections

Popular Strategies

Web Design and Development

Affiliate Programs

E-mail Marketing

Using Social Media

Search Engine Optimization (SEO)

Session 3: Creating an Internet Marketing Plan

Leveraging What You Already Have

The Marketing Cycle

Making Our Way through the Marketing Process

Stage Two: Analyzing the Competition and Yourself

Stage Three: Analyzing Distribution Channels

Stage Four: Creating a Marketing Plan

Stages Five and Six: Implement, Evaluate, Review, and Revise

Session 4: Extending Your Influence

Sharing Messages

Understanding Community

Making Connections

Making it Real

Making it Real

Session 5: E-mail Marketing

You Can Do It!

A Cautionary Note

Using a Distribution Service

Getting Your Message Out

Distribution Services, Part Two

Keep it Rich

Session 6: Search Engine Optimization (SEO)

What is SEO?

Understanding Search

Natural and Organic Searches

Paid Searches

What is a URL?

About Pinging

The Search Engines

Bing

Yahoo

Google

Alternative Search

Making Connections

Optimizing Keywords

Keywords, Search Terms, and Tags

Metatags

Source Code Sample

Tips and Tricks

Making Connections

Working With Others

Making Connections

Monitoring Search Engine Ranking

Improving Traffic

Session 7: Advertising Online

What is Advertising?

Understanding Pay Per Click Ads

More About Pay Per Click Ads

What Service Should I Use?

Set Up an Account

Choose Keywords

Write Your Ad

Set the Limits

Making Commitments

Session 8: A Personal Action Plan

Starting Point

Where I Want to Go

How I Will Get There

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet.

Minimum specifications for the computer are:

Windows:

Microsoft Windows XP, or later

Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)