Trivia

'I amsterdam' is the motto for Amsterdam and the Amsterdam Area. It is the city marketing initiative developed in 2005 as a means for Amsterdam to profile itself assertively on the international arena.

'I amsterdam is the motto that creates the brand for the city and people of Amsterdam. In saying or expressing I amsterdam, people demonstrate a clear choice for the city of Amsterdam. I amsterdam shows Amsterdam people’s pride, their confidence and their dedication. I amsterdam is to be used as a personal endorsement for their and your city. Using I amsterdam, they can clearly and proudly show all the many benefits, opportunities and dimensions of excellence that make Amsterdam their city of choice.'