Everything You Need to Know about the New “EMD” Update - Search Engine

However, these are all speculations. The best advice that anyone can apply is to de-optimize your site a tad. If you have an EMD, you do not need to have all of your anchor text, metas, and on-page factors super targeting the keyword. That is not how a legitimate site operates. On top of this, doing things like ranking your pages, linking to other authority sites, and finding ways to increase user engagement will also go a long way.