Reebonz Limited

Reebonz Streamlines Operations to Efficiently Build a Global Brand

Founded in 2009, Singapore-based Reebonz provides a trusted online platform for buying and selling new and pre-owned luxury goods. It currently carries luxury products from 150 merchants, and serves almost 6 million customers in Asia Pacific through its eight offices. To sustain business growth and support international expansion, the retailer needed its back-end system to be efficient, reliable and scalable.

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“NetSuite empowers us to confidently widen our footprint by providing a system that is scalable and enables us to make insights-driven business decisions.”
Torres Oey, CTO, Reebonz Limited

Gaining Agility to Internationalise Confidently

Efficiency and reliability fuel growth

With the goal of making luxury goods accessible to consumers globally, Reebonz rapidly expanded its presence to 20 markets in Asia Pacific. It also places a heavy focus on ensuring operational efficiency and reliability of its services to deliver a delightful and hassle-free shopping experience.

Inflexible ERP threatens business success

As Reebonz grew its business, its previous on-premise ERP system, HansaWorld, struggled to handle high web traffic volumes during sales periods. Its disparate back-end systems also prevented it from having an accurate and holistic view of the business.

Gaining better control of operations

By partnering with IT Group to integrate its back-end systems with NetSuite OneWorld, Reebonz streamlined its business processes. This enabled it to gain accurate insights into its operations across five offices, and close its books in 15 days instead of 45 days.

Future-proofing the business

With NetSuite OneWorld, Reebonz can now make timely, informed decisions to improve its business. The cloud-based solution also enables Reebonz to expand into new markets without worrying about IT and reporting requirements, and be assured that its ERP system is always up-to-date.