You can create different kinds of posts on your Page including updates, photos, videos and questions. The people who like your Page will see some of your posts in their news feed. The Power of Facebook’s news feed:

Your Page is where you create posts that get shown in the news feed, the center of the Facebook experience

News feed is where people spend their time on Facebook – in fact, 40% of their time

It’s where people share the most important parts of their lives and where businesses can engage them in conversation

Successful posts are:

Short: Posts between 100 and 250 characters get about 60% more likes, comments and shares