Survive or Thrive – Adapting to The New LinkedIn

Survive or Thrive – Adapting to The New LinkedIn

Charles Darwin once said “It is not the strongest that survives, nor the most intelligent. It is those most adaptable to change.”

And that is exactly what is happening right now on LinkedIn. Whether we like it or not, LinkedIn is changing into a content-based social media platform, and it is going to be the early adopters that will reap all of the rewards.

Lead Generation

Audience Building

Online Growth

All of these things are happening right now. Attention spans have never been as short as they are right now. Viewers no longer want to read a massive article. They’d much rather just watch a simple two-minute video or look at an easy to understand infographic.

A real-life example of a professional who has taken full advantage of the new LinkedIn is one
of my clients, Nancy Sharma. Nancy is a Certified Financial Planner, and she has leveraged LinkedIn by creating high-quality videos that educate and serve her audience.

A few weeks ago during the holiday season, Nancy launched a holiday video. In this video, she gave friendly tips on how to spend and budget effectively during the holiday season. That simple but powerful video led to legitimate leads for Nancy’s services.

It made her:

a) Top of mind around her industry.

b) Cultivated genuine trust between her and her growing audience.

c) Created valuable leads for her services

All of this came from one video. Imagine the possibilities of 10, 15, 20 over the long term. You could literally dominate this platform and use it for whatever goals you may have.

But now the question is placed back onto you.

Do you want to continue doing what you’re already doing on LinkedIn and continueto get diminishing results?

Or

Do you want to adapt to this new era of LinkedIn and begin to thrive?

Here at Influence Digest, we help professionals just like you create world-class video content.

This content not only expands your reach but helps you make a real impact to your industry.

If that sounds like something you might be interested in, then we are giving away a free 10-minute consultation to create a personal LinkedIn strategy for you.

If that’s something you’d like, just click on the button below to schedule a call with me.