"An all-new sports restaurant concept licensed by The Ohio State University, The Buckeye Hall of Fame Grill features unique memorabilia, rarely seen photographs, and an atmosphere that celebrates all things scarlet and gray."

3. Tab apps

Restaurant is collecting email addresses from those who visit the page.

4. Posts

Lots of talk about Buckeye sports. Also, news from Columbus in photo and text posts meant to draw people into the restaurant.

5. Engagement

There have been successful posts, but it’s also surprising that many posts do not take off, given the focus of the page and its fans.

Here are some more resources to help you create killer Facebook posts:

Simple and clean cover photo has interesting colors and presentation, and brands the company well right up top.

Logo on the profile photo isn’t a bad idea, but it should be sized differently to fit in the space. Remember, this is the first thing people notice in the news feed when seeing your posts.

2. About section

Description provides links to the restaurant’s website and other social networks.

3. Tab apps

Though there is a Valentine’s Day contest on one of the thumbnails that has expired, at least Mahi Mah’s doesn’t show their fan count in the row of visible tab apps. It instead displays an events calendar and its Instagram feed.

Hidden app shows daily specials at the restaurant.

4. Posts

Periodic posting with an interesting mix of photos, links, and text updates make for an interesting news feed from Mahi Mah’s.