Doc 'Riding' promo push into festival

AUTHOR(S)

Graser, Marc

PUB. DATE

January 2004

SOURCE

Daily Variety;1/12/2004, Vol. 282 Issue 10, p8

SOURCE TYPE

Trade Publication

DOC. TYPE

Article

ABSTRACT

Presents an update on marketing activities focused on the film "Riding Giants," a surfing documentary, as of January 12, 2004. Plan of apparel firm, Quicksilver, to launch a marketing campaign in which the documentary which will premiere at Sundance Film Festival will be promoted at events throughout Park City; Success of brand-name marketing as a technique to promote the documentary "Dogtown and Z-Boys".

Highlights the award received by the documentary film `Dogtown And Z Boys,' by Stacy Peralta and Craig Stecyk in the Sundance Film Festival in January 2001. Overview of the film; Release of the film to theaters in February 2001.

This article begins with the question, what does it mean to adapt in the realm of documentary? Noting at the outset commentary on this issue from Dudley Andrew and Walter Metz, the essay explores the documentary "Dogtown and Z-Boys," a film about the resurgence of popularity of skateboarding in...

The article focuses on the documentary film "Dogtown and Z-Boys," directed by former Z-boy, Stacy Peralta, who, like many of the other Z-boys, marketed himself, his name, his image and his products and became successful businessman and filmmaker. The movie is a positive story about attitude,...