Creating campaigns with dynamic, engaging and
personalized content is key to success in email marketing, but is often easier
said than done. Premade templates can serve as a stepping stone for crafting
emails, and Campaigner offers hundreds of standard and responsive designs to
choose from. Today we’re launching our Articles feature to make it even easier
for marketers to craft brand consistent campaigns with customizable elements
within Campaigner’s platform, and in tandem with our templates and Landing Pages.
Articles -- a feature now available for all
users -- give email marketers the ability to create their own design elements
in HTML while ensuring their code remains dynamic and adaptable across all
campaigns. Instead of building components like headers and footers with each
message, Articles allow marketers to easily customize these elements in HTML
and save them for reuse in upcoming messages and campaigns.

The Articles feature is essential for
marketers who need brand consist…

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Half of consumers only use phone to check email

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A significant portion of the American population owns internet-enabled smartphones. Advertisers have largely taken notice and started crafting their email campaign to better account for the smaller screens. Those who have not yet optimized for mobile devices may want to consider doing so soon - many Americans only check their email on their phone now.

A recent study from Prosper Mobile Insights revealed 51.1 percent of consumers no longer check their inboxes on traditional laptops or PCs, instead relying solely on their phones. The PMI report also provides good motivation for company leaders to make sure their website, which newsletters often link to, can be seen easily on a cell phone. Over 45 percent of smartphone owners only complete internet searches on their devices.

This should come as no surprise to many experts, who know that consumers have their phones near them most of the day. This was confirmed by a June Mobile Mindset study, which explained 58 percent of owners check their smartphones at least once an hour, while more than half check for notifications both before they go to bed and right after they wake up.

This infographic from Litmus details important aspects of mobile emails.