TRANSFORMERS: The Ultimate Pop-Up UniverseBy New York Times bestselling pop-up artist MATTHEW REINHART

FOR IMMEDIATE RELEASEOn-Sale: October 29, 2013

"Autobots and Decepticons don't just pop-up - with a pull of a tab, they transform, too. A must-have for diehard TRANSFORMERS fans." - Publishers Weekly, STARRED review

Dive into the TRANSFORMERS universe with Matthew Reinhart's newest interactive eye-popping creation, an explosive pop-up book featuring all of fans' AUTOBOT and DECEPTICON favorites. Each page in TRANSFORMERS: THE ULTIMATE POP-UP UNIVERSE not only features a towering character leaping off the page, but also gives readers the chance to pull a tab and watch in awe as the 'bots shift, change, and rise to battle in entirely new forms.

Watch as the planet CYBERTRON changes into an epic battle on Earth. Then look out for the mighty AUTOBOT OMEGA SUPREME - Reinhart's tallest pop-up EVER - as he rises off the page to smash DECEPTICON foes. Chock full of TRANSFORMERS facts and lore, and showcasing more than 35 iconic characters, including OPTIMUS PRIME, MEGATRON, BUMBLEBEE and STARSCREAM, this is a unique pop-up experience that no fan will forget.

Matthew Reinhart has created many bestselling, award-winning pop-up books, including the New York Times bestselling Star Wars: The Pop-Up Guide to the Galaxy. He lives in New York City. You can visit him at matthewreinhart.com.

Hasbro and its logo, TRANSFORMERS, and all related characters are trademarks of Hasbro and are used with permission. (c) 2013 Hasbro. All rights reserved. Licensed by Hasbro.

I usually think pop up books are awesome, just coz they are, and there's also a lot of work that goes into making them work, but this just looks funny to me. Also, BBs G1 ish head on the the TF:Prime body just makes me laugh. Looks so wrong and unnatural.

I usually think pop up books are awesome, just coz they are, and there's also a lot of work that goes into making them work, but this just looks funny to me. Also, BBs G1 ish head on the the TF:Prime body just makes me laugh. Looks so wrong and unnatural.

No worse than this:

In all seriousness, that's the original Aligned Bumblebee design from the Binder of Revelation that spawned the Prime Bumblebee design.

I usually think pop up books are awesome, just coz they are, and there's also a lot of work that goes into making them work, but this just looks funny to me. Also, BBs G1 ish head on the the TF:Prime body just makes me laugh. Looks so wrong and unnatural.

No worse than this:

In all seriousness, that's the original Aligned Bumblebee design from the Binder of Revelation that spawned the Prime Bumblebee design.

Wow, a minute in and I just want BB dead so bad, anything to shut him up. I think the dual arm combo cannon is pretty sweet, and should actually make its way into a figure some day. Fear those who refuse to shine the light? oh the hilarity.

Yea that body and head looks terrible on BB, much better in Prime, even with BBs prime head. his G1 head needs a round body, not one thats super muscular/manly looking, imo.

I could really go with these being the "Official" looks of the characters. They are G1 enough (Primes head needs to be tweaked but its really ok) to satify me, while looking like the new versions like Prime and the movies. Awesome. Look forward to the book

The artwork of this book is amazing. It is so cool to see what the TF: Prime designers used as their inspiration for that show's designs.

For some, it seems like very little was really changed.

Bumblebee pretty much just has a different head in the show from what the Binder's art had.Ratchet's chest was changed for the cartoon.Optimus was given a lot more tweaks to his design, while still maintaining its overall basic look.Ironhide's Prime toy just went for a straight representation of his Binder art.

Prowl, Shockwave, Omega Supreme, Ultra Magnus, the Dinobots, the Combaticons, and Soundwave all seem to use art based on their WFC/FOC bodies.

Though, the designs of Starscream, Megatron, Bulkhead, and Arcee are totally different, being either more G1 based than their Prime designs or simply being completely unique designs in their own right. Megatron, for example, is an Earth tank.

For those fans, author Matthew Reinhart has the answer: Transformers: The Ultimate Pop-Up Universe, a book featuring iconic characters from the line that not only — you guessed it — pop up, but are able to change into their Earth-bound counterparts with the pull of a tab. Reinhart, a fan of the toys since their introduction in 1984, engineered the intricate pieces in his spreads, depicting Autobots and Decepticons, as well as their home world of Cybertron. All in all, the handy writer crafted more than 50 robots, will all of the pop-ups capable of changing forms.

After seeing that video of this book I was even more impressed with it because nit only does it have great pop up ary but the pop up art transforms as well. . I just bought it and I'm happy that I got it at a good price. This is going to be my very first Transformers story on paper.

After seeing that video of this book I was even more impressed with it because not only does it have great pop up art but the pop up art transforms as well. . I just bought it and I'm happy that I got it at a good price. This is going to be my very first Transformers story on paper.