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EVERYONE SELLS SOMETHING

Many of us don’t think of ourselves as salespeople. But in reality, we all are. We’re constantly selling our ideas, our beliefs and our way of doing things to other people.

In other words, Everyone Sells! Selling is important not only to the professional salesman but also to every parent, professional or entrepreneur.

You've Been Selling since You Were a Kid!

How many “no’s” are you willing to take before you give up the sale?

Remember when you were 7 years old, in line with your mother at the supermarket and asked, “Mom, can I have this candy bar?” That was a closing question if there ever was one.

“No,” she replies. You, the master salesman, ignore the first “no” and respond, “Please, can I have the candy bar.” Mom is a bit put off by now; with her mind preoccupied with the grocery tab says, “I said NO!” No number two is now safely out of the way, and you respond, “Aw, come on, PLEASE!”

Now the momma–prospect is emphatic. “Absolutely NO” she thunders no number three. (Sometimes she will actually spell it out N–O.) No number three is now out of the way, time to move in for the kill.

Let’s try to find out what the objection is here.“Why can’t I have a candy bar, mom?” This is a classic example of a direct question going straight at the real reason for the first three “no’s”. How did you learn these sales skills so early in life?

“Because it’ll spoil your dinner,” she responds, true to form. Now is your big chance. Overcome this objection (the fourth put–off), and it’s in the bag (the grocery bag, that is). “No it won’t, mom, I promise to eat it AFTER dinner,” you reply in your most sincere tone.

She’s on the ropes now, about to cave in, but being the true sales reluctant prospect, she isn’t going to just cave in. “Well, I don’t know,” she weakly states the fifth negative response.

You see your opening and immediately bellow, “PLEASE!” in that endearing kid mixture of song and whine. “OK,” she says, “But don’t you dare eat it until after dinner.”

VICTORY! You made the sale and it only took 5 no’s to get it. You were prepared to go at least 10. Possibly risk a hit or two on the butt, and in some cases actually throw a fit in public.

You’re Selling When You:

• Cried out for milk as a toddler when you’re hungry.• Got your mom to give you money for ice cream.• Faked being sick to stay home from school.• Pleaded your case to get an increase in allowance.• Convinced your mom you didn’t eat the cookies.• Persuaded mom to sleepover at your friends.• Convinced your parents to take you to Disneyworld.• Received approval to stay out past curfew.• Asked out the prettiest girl in the class on a date.• Convinced your teacher to allow extra credit.• Made the referee believe it wasn’t you who committed the foul.• Got the college of your choice to accept you.

But beyond the obvious: - Employers sell employees on the value of showing up for work and doing a good job. - Employees sell employers on the idea of providing raises and promotions -Parents sell children on the idea of being good and going to bed early - Children sell parents on the idea of letting them have candy and stay up late - Teachers sell students on the value of sitting still and paying attention - Spiritual leaders sell their followers on the benefits of leading a good life and following the rules - Charitable organizations sell their contributors on the idea of supporting their organization

Whether you’re selling a product, a service, an idea, and most importantly when you’re selling yourself, everybody sells something.

Just as a company must focus daily on selling its products or services to survive and prosper, an individual must sell others on their ideas to get what they want.

The golden rule for every business man is this: PUT YOURSELF IN YOUR CUSTOMER'S PLACE.