BANG! Creative is a full-​​service vir­tual adver­tis­ing agency, new to the mar­ket, that wanted to cre­ate a big explo­sion on the scene. The Light The Fuse Matchbook was cre­ated to show­case the agency’s award-​​winning work and inte­grated media thinking.

Publicom had it’s roots as a pub­lic rela­tions firm that had mor­phed into a mar­ket­ing one. Along with that change came the oppor­tu­nity to remake them­selves visu­ally. The results were on the mark.