16. International Public Relations - PowerPoint PPT Presentation

AL AKHAWAYN UNIVERSITY SCHOOL OF HUMANITIES AND SOCIAL SCIENCES COMMUNICATIONS STUDIES. 16. International Public Relations. Lecture by Dr. Mohammed Ibahrine based on Seitel’s The Practice of Public Relations. AL AKHAWAYN UNIVERSITY SCHOOL OF HUMANITIES AND SOCIAL SCIENCES

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Information flow have become borderless, so, too, has public relations

The International Public Relations Association founded in 1955 has members in 95 countries

The images beamed across satellite technology and the Internet have, in some quarters, served to foment misunderstandings and jealousies, as the chasm between rich and poor, haves and have- not, comes more sharply into focus

In the lecture, we will briefly explore the state of public elations practice around the world and the opportunities available for international public relations practice

Most political shifts toward democracy throughout the world, coupled with the rapidity of world wide communications and the move to form trading alliances of regional nations, have focused new attention on public relations

In 2000, the Global Alliance for Public Relations and Communications Management was formally established, linking 24 member originations representing more than 75,000 practitioners around the world

After the September 11, 2001, the American government focused its attention on Muslims

Condemnation as the “Great Satan” was an image the United States needed to counter

The United States acted by launching a public relations offensive, promoting the benefits of freedom and democracy to win the hearts and minds of the world’s Muslim population

In November 2001, Secretary of State Colin Powell appointed Charlotte Beers, a former Madison Avenue advertising executive, as Undersecretary for public Diplomacy to lead the State Department’s public relations efforts

3. positive media leaks, including a well-publicized ideas offered by Saudi Arabia’s Crown Prince to columnist Thomas Friedman of the New York Times, in which a new plan for Middle East peace was offered

The influential editor of Arab News called the kingdom to cease its “PR drivel”