Vertex Awards V: Bronze Winners

Personnelle Depilatory

Summary: This Personnelle product line is all about color! Therefore the innovation we brought to the line branding design was assigning multi-purpose “intent” to the color! The large, imposing splash that differentiates each product formula, was brilliantly created around a fetching feminine form and lifestyle reality: a billowing skirt and a dainty leg! The colour choices are eye-catching, and the common illustration communicates customer “need” in a most delightful way! Thus the concept goes the extra distance in attracting attention for all three product types – lotion (tubes), wax (jars) and strips (headers) – which are placed in different category sections, not side-by-side on shelves.

Credits:

Brand Manager : Guy Jinchereau

Creative Direction : Martine Gadbois

Art Director : Valérie Fouché

Graphic Designer : Eve Paquet

Illustrator : Stéphane Geoffrion

Account Director : Andrea Lange

Production Manager : Marc Dufresne

DON\’T MISS OUR EXCITING EVENTS

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.

My Private Brand is a news site. It is unaffiliated with any retailer or private brand.

ABOUT US

My Private Brand was launched by Christopher Durham in late 2008 the site is the most widely read daily publication on Private Brands in the world. My Private Brand is designed to foster innovation, encourage debate and write the next chapter of brand management – Private Brand Management.

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