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Abbreviated as ZF, the Zend Framework is an open source object-oriented Web application framework implemented in PHP 5. The goal of ZF is to simplify Web development while maintaining object-oriented best practices for building Web 2.0 applications and Web services. The Zend Framework was developed by a large open-source community ...

In search engine optimization (SEO) terminology, White Hat SEO refers to the usage of SEO strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies. For example, a Web site that is SEO optimized, yet focuses on relevancy ...

Webspam (also referred to search spam) is a phrase used to describe webpages that are designed to "spam Google search results" using SEO tactics that are against Google publishers guidelines. Pages that use webspam to improve search engine results page (SERP) rankings typically use black hat SEO tactics such as ...

An individual who manages a Web site. Depending on the size of the site, the Webmaster might be responsible for any of the following: Making sure that the Web server hardware and software is running properly Designing the Web site Creating and updating Web pages Replying to user feedback ...

Usability is a Web site design phrase that describes how well visitors can use a Web site. Good usability requires that the site be easy to navigate, have a decent layout, be consistent across all pages, and also be informative and useful to the ...

In Web site design, the three-click rule is a non-standard measurement for usability. The three-click (or 3-click) rule notes that no product or piece of content should ever be more than three clicks away from your Web site's main page. The three-click rule was made popular by Web designer Jeffrey ...

In Web analytics, including Google Analytics, traffic sources is a report that provides an overview of the different kinds of sources that send traffic to your Web site, for example direct traffic (clicks from bookmarks or visitors who know your URL) or Web search engines. The metrics you will find ...

In Web development the term monetization is used to mean the ability to generate a revenue thorough your Web site or blog. Monetization can be from affiliate programs, electronic commerce, premium content, advertising or any form of revenue ...

In Web analytics, the study of the impact of a Web site on its users, basic metrics is the term used to refer to the data in analytics programs that will give you an indication of who your site traffic is and where they are visiting from. Traffic sources metrics ...

A small program that runs on a server. The term usually refers to a Java applet that runs within a Web server environment. This is analogous to a Java applet that runs within a Web browser environment. Java servlets are becoming increasingly popular as an alternative to CGI programs. ...

A Web site that is a replica of an already existing site, used to reduce network traffic (hits on a server) or improve the availability of the original site. Mirror sites are useful when the original site generates too much traffic for a single server to support. Mirror sites ...

In Web analytics, including Google Analytics, top content provides details on the most viewed pages (top performing content) on your website. These pages are responsible for driving the most page views on your website.See also Web analytics and basic ...

A combination of the words Search Engine Optimization (SEO) and public relations (PR). It is a combination of writing press releases and other marketing papers for search engine optimization purposes to generate leads as well as traffic to a Web site. Also called Internet Public ...

Slang term used to describe a URL that is not easy to read from a human perspective. For example, a messy URL might look something like this: http://www.webopedia.com/article.php/3831706/ In contrast, a clean URL would contain more meaningful words, like this: http://www.webopedia.com/articles/format_harddrive.html A messy URL is not only harder ...

In Google search engine technology a snippet is the small sample of content shown to users on the Google search results page. In May 2009, Google introduced Rich Snippets, which according to Google is "a new presentation of snippets that applies Google's algorithms to highlight structured data embedded in Web ...

A file that lists actions that have occurred. For example, Web servers maintain log files listing every request made to the server. With log file analysis tools, it's possible to get a good idea of where visitors are coming from, how often they return, and how they navigate through a ...

In SEO (search engine optimization) terminology, it is content (or text) that has been copied or reused from other Web pages. Duplicate content is often used to help boost keyword density, however some search engines, including Google, filters duplicate text and may penalize your site, resulting in a lower keyphrase ...

Short for Java Server Page. A server-side technology, Java Server Pages are an extension to the Java servlet technology that was developed by Sun. JSPs have dynamic scripting capability that works in tandem with HTML code, separating the page logic from the static elements -- the actual design and ...

An algorithm that turns messages or text into a fixed string of digits, usually for security or data management purposes. The "one way" means that it's nearly impossible to derive the original text from the string. A one-way hash function is used to create digital signatures, which in turn identify ...

A message given to a Web browser by a Web server. The browser stores the message in a text file. The message is then sent back to the server each time the browser requests a page from the server. Also see session cookie and persistent cookie. The main ...

Short for Netscape Server API, an API for Netscape's Web servers. NSAPI enables programmers to create Web-based applications that are more sophisticated and run much faster than applications based on CGI scripts. ...

A Google Custom Search Engine enables Web site authors to host a Web site (or Web) search box and search results on on their site. Users can customize the search engine that is built using Google's core search technology. In creating your own Google Custom Search Engine you can prioritize ...

A CGI form is a way for an Internet user to interact dynamically with a Web server. An HTML page that contains a form may use a CGI program to process the form's data once it has been submitted. For example: a user visits a Web page looking for specific ...

In SEO (search engine optimization) terminology, it is content that is new or dynamic in nature and gives people a reason to visit your Web site. Many SEO experts believe that using fresh content on your Web site will help your page obtain better placement on search engine results page ...

Abbreviation of Common Gateway Interface, a specification for transferring information between a World Wide Web server and a CGI program. A CGI program is any program designed to accept and return data that conforms to the CGI specification. The program could be written in any programming language, including C, Perl, ...

In Web analytics, including Google Analytics, average page depth (or depth of visit)is the measurement of the number of pages on your Web site that a visitor views during a single browser session. In your analytics report you would typically see a breakdown of the number of visits with 1-page ...

In search engine optimization (SEO) terminology, Black Hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines rules. Some examples of Black Hat SEO techniques include keyword stuffing, invisible ...

A term used to describe a variety of Web-based platforms, applications and technologies that enable people to socially interact with one another online. Some examples of social media sites and applications include Facebook, YouTube, Del.icio.us, Twitter, Digg, blogs and other sites that have content based on user participation and user-generated ...

In Web analytics, the study of the impact of a Web site on its users, basic metrics is the term used to refer to the most basic information needed to understand a site's consumption. Basic metrics consists of the following data: Visits: represents the number of sessions on your ...

A set of recommendations established by the The Interactive Advertising Bureau (IAB) that assist companies that report audience metrics to achieve transparency in audience counts and to revise out-of-date methodologies. The Audience Measurement Guidelines provide details on measurement of Audience Reach related to Internet-based content or advertising and are used ...

On WordPress blogs and other user-generated content (UGC) sites, a Quicktag is a on-click button that inserts HTML in to your post. For example the "b" Quicktag will insert the HTML bold tags < b > < /b >. Quicktag may also be seen written as Quick ...

In search engine optimization (SEO) terminology a backlink is a hyperlink that links from a Web page, back to your own Web page or Web site. Also called an InboundLink (IBL) these links are important in determining the popularity (or importance) of your Web site. Some search engines, including Google ...

Often referred to as simply Apache, a public-domain open source Web server developed by a loosely-knit group of programmers. The first version of Apache, based on the NCSA httpd Web server, was developed in 1995. Core development of the Apache Web server is performed by a group of about ...

(n.) Aslang term used to mean a political blog-a blog about politics. (v.) To author a political blog. Other forms: plogger (a person who blogs about politics). See "The History of Blogging" in theQuick Reference section of Webopedia. ...

In Web analytics, including Google Analytics, average time on site is a type of visitor report that provides data on the amount of time (in minutes or seconds) visitors have spent on your website. When viewing the time on site report in your Web analytics program it is important to ...

Abbreviated as ASP, a specification for a dynamically created Web page with a .ASP extension that utilizes ActiveX scripting -- usually VB Script or Jscript code. When a browser requests an ASP, the Web server generates a page with HTML code and sends it back to the browser. So ASPs ...

Short for permanent link, a permalink is a direct link to a single entry on content on a blog. As a blog is updated with a new post, that specific post will get its own page with a URL that can be used rather than linking to the main URL ...

In Web analytics, including Google Analytics, absolute unique visitor is a "visitor type" report that will count each visitor to your website only once during the date range you have selected. If the visitor was on your site prior to the date range selected this visitor would be sub-classified as ...

A term derived from "Internet" and "grassroots." The term is used to describe political activism or the empowering of an electoral campaign through the use of online social media and services such as blogs, podcasts, newsletters, or wikis. May also be seen written as ...

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