In 1967, the company was sold to Pillsbury. The company's large investors expanded at a rate rivaling that of the parent company so it was up to the new owner to step in and attract more customers. Pillsbury introduced a new hard-hitting executive to take control over the franchisees. Donald Smith began by introducing an ever more demanding franchise contract so that the franchises could only...

The 1985, Burger King added a lighter feel to the existing food with the all new salad bars. In the same time, they remodeled the restaurants to include more natural materials such as wood or plants. The cooking and cash register operations got computerized. After a year, Burger King pulled a $30million dollar ad campaign for the new Chicken Tenders.
The meatier Whopper and the $30 million ad...