Agile processes seek "just enough" requirements. However, this focus on simple software solutions can come at the expense of solutions that meet more creative requirements. To explore alternatives, this article reports results from extending one agile process with creativity techniques in a project for a large media organization. Domain experts ranked the requirements generated with the process as more novel than baseline epics from the product backlog of the same project, while the requirements' usefulness increased overall after incubation over the duration of a sprint.