When Pinterest was first launched in 2010, it was an unknown little cranny of the internet. Amassing a small following, mainly of micro-bloggers who wanted a more visual experience, it remained in relative obscurity.

That is, until 2011 when a surge in popularity put it in the top ten list of social networks. Then, between January and February 2012, the site had grown by a staggering 85%. Making it an undeniable hit that has continued to grow more and more ever since.

But what is it about the site that makes it so special? How come people are so addicted to pinning? What is its draw for the more than 60% female user base?

It is hard to say, for sure. But we can make a few leaps and guess some of the elements that have turned Pinterest into such a massive success in a time where social media sites are everywhere.

The Visual Element: Pinterest is entirely based around the visual, with little to no text necessaryThe Product Potential: Businesses have been seeing the way that Pinterest can be used for marketing products and services in a way completely different than on other social media sitesThe Collecting Nature: Pinterest is a literal digital pinboard. It exists for the sole purpose of giving people a place to collect photos, ideas and inspirationThe Dumb Luck: Finally, you have what I believe is at least a fair part of it: luck

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Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.