Posts Tagged ‘student project’

Meaning to approach a young, culture-focused target, the company’s identity, labels and other elements were designed on the basis of a sober yet powerful layout, as opposed of most current breweries, which goes for a more minimal and simple approach.

Modern young people rarely try traditional Chinese medicine (TCM), the project hope to inject new brand thinking, the traditional Chinese prescription packaging innovation, let the young people can accept that.

Wahaka Mezcal a sustainably produced and community-focused brand. Unlike any other spirit, mezcal is a product of its territory; you can taste the Spirit of Oaxaca in every drop of this artisanal crafted, small-batch elixir.

By utilizing digital technologies, customers can manage their skin condition in a smart and easy way, so they can keep their skin fresh. They will have an interactive experience from the Sephora store to their home.

The hand lettered logo and whimsical illustrations bring adults back to their childhood, while the bright colors and sans serif fonts keeps the brand modern and sophisticated. The color palette was inspired by the various colors seen in a campfire flame from the bright red embers to the dark gray charcoal.

We also had to design a packaging – besides the front and the back labels –, so I decided to make a paper packaging with larger and colorised prints of the fruits to make it more interesting. The form of the paper package is simple and foldable.

ReMory is a memory card game. The name comes from the ‘remember’ and the ‘memory’ words. The package’s design is clear at the outside but when you open it, the pattern – which was made from the logomark – make it playful. Just like the game self, simple but fun.

The goal of this redesign was to showcase Almay’s use of gentle and non-irritating ingredients that work for all complexions. Dynamic geo-patterns were used to represent the unique attributes of each woman’s skin as well as the color-coded shade system to position Almay as an all-inclusive brand.

This is a hot spring powder packaging that can allow users to get the most pure and natural way to enjoy the hot spring. Through the different combination of nature materials, creating a simple, natural atmosphere. In the selection of materials, Hau You used stones to represent the natural hot spring landscape, the wooden cap is a symbol of “Japanese bathing items” and by combining the two together it forms a new look and feel.

This premium line of Japanese cooking knives are used to prepare the most select delicacies of the Japanese culture. The packaging is to reflect and showcase the historic process of forging these specific blades.

Each kind of package from the series has it’s unique geometric shape, but together they look like a product family. The unusual shapes of the packages are complemented by the clean and intuitive graphic design. The colored parts indicate where to rip open each packaging.

The label is more modern and streamlined allowing the consumer to easily find it on the shelf and identify what it is. The colour palette gives the consumer further clarification as to the contents of the infused oils without overpowering the brand.