PAW focuses on concrete examples of deployed predictive analytics. Hear from the horse's mouth precisely how FT 500 analytics competitors and other top practitioners deploy predictive modelling, and what kind of business impact it delivers.

CASE STUDIES: PAW London 2011 will feature over 20 speakers from 8 countries with case studies from leading enterprises in e-commerce, finance, healthcare, retail, and telecom such as: ENERGEX, GlaxoSmithKline, Hewlett Packard, ING Belgium, JustGiving, Lloyds TSB General Insurance, OTTO Group, Paychex, The Royal Bank of Scotland, United Group Holdings, US Bank, and Yahoo! Plus special examples from U.S. government agencies DoD, DHS, and SSA.

WORKSHOPS: Post-conference workshop, Friday 2nd December in London: "The Best and the Worst of Predictive Analytics: Predictive Modelling Methods and Common Data Mining Mistakes" - with Dr. John Elder. A free copy of John Elder's book Statistical Analysis and Data Mining Applications is included.