April 9, 2013, Newton MA - Each year METALCON International introduces new concepts. The latest for the 23rd METALCON is an innovative demonstration arena called Metal in Action. This expanded demo area inside the exhibit hall is interactive and combines the best of the Metal Construction Association's Residential and Commercial Roofing Demos, Solar Bay Live, and Tool Day. With plenty of seating, tables and bleachers, the Metal in Action arena serves as a touchdown where attendees can learn from these demos in a comfortable setting.

"We formed Metal in Action by capturing input from presenters and attendees and acting on it. This new set up allows all presenters to show more detailed techniques. For the MCA demos, it leaves in place the full size mock ups of roof applications so attendees can view them up close any time during show hours," notes METALCON Show Director Claire Kilcoyne.

METALCON International is the only annual conference and exposition focused on metal construction products, technologies and solutions. The 2013 event takes place October 1-3 at the Georgia World Congress Center in downtown Atlanta, GA.

The Solar Bay Live portion of Metal in Action offers a different keynote presentation each day that focuses on greater detail of specific techniques used to install solar and metal combinations. "We're especially excited about the solar part of the mix because it gives attendees more time to absorb all the details of how and why metal and solar are such a good match," adds Kilcoyne. Solar Bay has been "a hot spot" at METALCON since it was introduced in 2009 and has provided a lively forum for encouraging the installation of solar systems on metal roofs and metal walls.

The tools demo in the arena expands the reach of METALCON's Tool Day from a single-day focus to a three-day bonus to learn about and test the latest tools for use with metal. This year tools will be demonstrated and available continuously each show day during exhibit hours.

METALCON is produced by Newton, MA-based PSMJ Resources, Inc. and sponsored by the Metal Construction Association. MCA is an organization of leading manufacturers and suppliers headquartered in Glenview, IL. PSMJ is the world's leading authority on the effective management of architecture, engineering and construction firms.

METALCON draws designers, builders, developers, contractors, fabricators, and suppliers from more than 52 countries. Experts from more than 300 companies exhibit the latest products and technology and share their knowledge with attendees, while industry specialists present key topics in the education program. Specialists from the Metal Construction Association and other industry related associations also present the latest applications and field techniques in daily demonstrations in the exhibit hall.

Plans for the 2013 METALCON are well under way with more than 85% of booth space filled and expansion of the education format that shifts from a traditional 1.5-hour multiple-track program to longer 3-hour sessions tailored to specific disciplines. Modified successfully for the 2012 program, the new format offers more indepth learning opportunities both in the classroom and in the exhibit hall.

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