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When you create a search campaign in Google AdWords, your ads are automatically added to Googles Search Partner Network. Learn more here, google Partners is Google's program for advertising agencies, digital marketers online professionals. Only opt exact and phrase match campaigns and ad groups into Search Partners. If youre unfamiliar with what Google Search Partners are, its an additional collection of search engines and webpages such as m, m, m, m, etc. Again, definitely look

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at a campaign by campaign basis when performing this analysis. Search partners extend the reach of Google Search ads to hundreds of non-Google websites, as well as YouTube and other Google sites.

AdWords only allows advertisers to include or exclude Google Search Partners. Sites in the, search Network that partner with Google to show ads. . Similar to placement reports in Google Display Network). Currently, AdWords allows you to segment performance by Search Partners if youve opted to target them. This is the first step you should take when determining what you should do next. You are on Twitter Mobile because you are using an old version of Internet Explorer. Target Search Partners separate from Google search (all of which Bing Ads gives us control over with their syndicated partners) in different campaigns or use bid modifiers in the same campaign which were able to do with mobile devices. However; decrease bids by 50-75 to ensure youre not competing with your Google Search only campaign. Duplicate a campaign with Google Search only and opt this campaign into Search Partners. Approximate time to complete: 1 minute.