The Unique Ladies Press Release

FOR IMMEDIATE RELEASE

CONTACT: Nina Moreno, 718.751.6901

CHICANA FILM “THE UNIQUE LADIES” PREMIERES AT THE
SECOND ANNUAL FILADELFIA LATIN AMERICAN FILM FESTIVAL

Philadelphia, PA (Monday, April 8, 2013) – The Filadelfia Latin American Film Festival (FLAFF) presents THE UNIQUE LADIES, presented by film maker Gloria Moran and sponsored by The Philadelphia Foundation, Leeway Foundation, and University of the Arts. Festival schedule information and tickets are available online at flaff.org.

THE UNIQUE LADIES is a short documentary and tells the story of Chicano San Diego’s only all-women’s lowrider car club, The Unique Ladies. Pat and Sherry turn heads for their super slick and tricked out vehicles and cause a stir by challenging a gender norm–where traditionally, men rule the road, and women take the sidelines. It has been a constant struggle to keep their club alive; however, they have managed to make it to their seventh year. Now the ladies want to expand their club, inviting another lady lowrider to their club, Linda. The transition is not proving easy, as the lowrider scene is still resistant to women taking the driver’s seat.

Using a hybrid style of verite footage with interwoven interviews, THE UNIQUE LADIES takes you on a funky ride down the streets of Chicano San Diego. Punctuated with multimedia animation and cut to a bass thumping soundtrack, the audience engages with lowrider culture through the eyes of Chicana cruisers. Filmed entirely in the densely Mexican American populated city of San Diego, THE UNIQUE LADIES specifies it’s lowrider community while highlighting that this sport maintains variations in it’s geographical practice. While focusing on women within the practice of lowriding, THE UNIQUE LADIES closely engages with women who are actively resisting passive roles in the lowrider hierarchy, it is through their practice of lowriding that they consistently contest their exclusion.