OOH Awards 2013: 108 entries make it to the shortlist

2012 was a tough year for the outdoor advertising industry. While the first half of the year was flat, the Indian outdoor landscape did see some really interesting advertising campaigns. To felicitate these great works, exchange4media is hosting the third edition of it OOH Awards and Conference.

From over 400 entries received for the Awards, 108 nominees have been shortlisted.

Commenting on the quality of entries, Harit Nagpal, Managing Director and CEO, Tata Sky and Jury Chairperson said, “There was a very good mix of large brands, national brands, and local brands across various categories that sent quality entries. We have a diverse set of winners in the outcome.”

To know who made it to the list, click on the awards category name given below:

Also, for the first time, an advisory board was set up that had OOH industry leaders who shared their views on the processes of the property.

Additionally, a conference will be held with the theme ‘M3 Media Marketing Monitoring’, wherein media and marketing experts will discuss how the industry can prepare and combat during uncertain economies. Topics such as can outdoor be centrestage for media, what checkpoints are needed to grab the spotlight, are brands content with the array of outdoor solutions, identifying lacunae and addressing the gaps, OOH media monitoring and measurement, integrating measurement and monitoring with brand salience, and so on, will be discussed.

The Conference and Awards will take place on March 22, 2013 at the Leela Kempinski in Gurgaon.