30-Day Vegan Takes Over from Veganuary

Going vegan will save animals and improve your health and energy

Release date:

Tuesday, February 11, 2014

30-Day Vegan Takes Over from Veganuary

The hugely successful Veganuary campaign – an invitation to people to try going vegan for the month of January – has been followed up by Viva!’s 30-day Vegan. With no date limits, this new Viva! campaign offers non-stop support to everyone who wants to try changing their diet. It’s free and all they have to do is sign up.

“Meat eating has finally started to fall dramatically,” says Juliet Gellatley, Viva!’s founder and director, “with YouGov reporting that a quarter of all Brits have cut their meat consumption over the last year – and a further one-third are willing to consider the prospect. Meat Info confirm the trend, reporting that fresh meat sales have declined rapidly in the last four years – down by nearly eight per cent. This is a staggering change in British eating habits, with Veganuary, and now 30-day Vegan, feeding into that consciousness.”

A daily email bulletin will bring 30-day Vegan participants whole heap of things to make life easy. They will get recipes for:

Interest in veganism is rocketing and the latest convert is America’s highest-earning actor, the multi-award winning Samuel L Jackson. There’s now no argument that a vegan diet is healthier, kinder to animals and vital in saving the planet - and the very best place to start is by signing up to Viva!’s 30-Day Vegan.