When It Comes to Online Fundraising, Where Do I Start? – The Generosity Freakshow Podcast

If you want to grow fundraising — particularly online fundraising — where do I start? It’s one of the most commonly asked questions we get from webinars, emails, and workshops so we thought we’d chat about it. In this episode, you’ll hear Nathan Hill, Optimization Evangelist, and Brady Josephson, VP of Innovation & Optimization, discuss a framework on how to think about online fundraising, give some tips to help grow traffic, improve conversion rates, and increase average gift and discuss the value of the value proposition. They weave in their own experiences as well as research and experiments done by NextAfter. Hope you like it!

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About the author:

Brady Josephson is a charity nerd, entrepreneur, digital marketer, professor, and writer. At NextAfter, he focuses on business development and partnerships, content creation, and marketing. He's also a huge Liverpool FC fan. #YNWA