"We opted for a jersey with a white color base to enhance the visibility of our sponsors' logos while retaining the team's traditional identity through black and Blizzard Blue graphics, which make the shirt unique," said manager Patrick Lefevere in a statement released by the team. "In our opinion, this jersey is the perfect synthesis of modernity and elegance, and I'm sure our fans are going to love it. Now it's up to our athletes to make it a winner."

The Vermarc Sportswear-made jerseys, in an increasingly popular trend among professional teams, will feature each rider's name on the back.