Vonage Advertising: Spyware

byaleconJuly 18, 2006

Ben Edelman’s revelation that Vonage customer acquisition is built around spyware advertising leaves a bad taste in the mouth.Â Before the IPO it might have been explainable as the actions of a few overzealous affiliates, but in the post IPO era, the recipients of those ad dollars are available for anyone to see.

One wonders how long a business model built on customer acquisition via spyware can be sustained.Â