A British firm has also launched a comparison site which lets customers buy and review the kits, which can be used to check paternity and health conditions

Sales of Jeremy Kyle-style
DNA testing kits are set to soar after they dropped in price to less than £70 each.

Now
a British firm has launched a Tripadvisor-style comparison site which lets customers buy and review the kits, which can be used to check paternity and underlying health conditions.

Analysts
say home testing is becoming increasing popular among Brits as a hobby for people interested in learning about their roots and genetic disposition to disease.

Biology
scholar Craig Macpherson set up Dnatestingchoice.com after a surge in interest in home testing after Hollywood actress Angelina Jolie learnt she had a 87 per cent genetic predisposition to breast cancer after taking a test.

The cost of a
DNA test has plummeted in recent years as advances in technology have been made and demand increased
.

Costs for an ancestry test start at £62; health genetic disposition at £62 and paternity at anything from £88.

Site creator Craig said: “Since the first direct to consumer DNA test was offered nearly a decade ago the public have gradually become more comfortable with buying
DNA tests to be taken at home.

ID: The double-helix structure of DNA

"We are now seeing acceleration in the market where the number of providers has doubled in the last two years.

“My site is a trusted resource to help steer people through the jungle and realise the benefits of DNA testing.”

“It is
designed to make sense of the minefield which is the UK consumer DNA testing market.

"The Internet is full of companies selling over 900 different tests with no standard pricing structure.

"We aim to show people what is available and what are the best buys alongside the latest
information on genetics.

“Our
DNA is a map of our family history and in particular a key to understanding our risk of predisposition to certain diseases.

"I share the health secretary Jeremy Hunt’s view that Britain should become the first country in the world to routinely sequence people’s genomes to help the NHS plan for our futures.”