Marketing California Avocados

Marketing News

Members of the California Avocado Commission’s foodservice team joined research and development/product innovation, corporate and executive chefs, purchasing/supply chain and marketing personnel from restaurant chains spanning the nation at the 15th Annual Flavor Experience Conference.

As the season progressed, the California Avocado Commission (CAC) launched the California Summer Entertaining campaign — a robust program that piqued the interest of consumers with unique recipes, interesting blog posts and mouth-watering photography, urging them to purchase California avocados while they were still in season.

By partnering with targeted retailers and crafting marketing programs specifically tailored to the retailers’ customers, the California Avocado Commission can share California avocado brand messaging, unique recipes and versatile usage ideas with consumers in stores, at home or on the road. This season CAC’s retail partners showcased California avocados at point-of-purchase, in mailers...

This season the California Avocado Commission released a series of new California avocado grower videos showcasing the care and craftsmanship that goes into producing each California avocado, building brand awareness and affinity while spurring growth in purchase intent.

As a key sponsor of the Fresh Produce and Floral Council (FPFC) Expo 2019, the California Avocado Commission (CAC) was able to showcase fresh California avocados at the height of the season while sharing important information about the fruit.