YouTube Operations Guide

Maintaining a healthy Content ID presence

The features described in this article are available only to partners who use YouTube's Content ID matching system.

Maintaining a healthy Content ID presence will ensure that the YouTube ecosystem runs as efficiently as possible. If you don’t maintain a healthy Content ID presence, you run the risk of account penalties, bad PR for your company, and time-consuming clean-up projects. Here, we’ll review some tips to make sure you are a responsible user of Content ID.

Deliver proper, distinct reference content.

You must have exclusive rights in one or more territories to the content that you are delivering. If we identify reference content as being potentially invalid and at risk of generating invalid claims we will surface this information to you in the Invalid Reference queue. Please monitor this queue closely and act accordingly in order to avoid invalid claims.

Keep in mind that content like the following is ineligible for Content ID: