KRAFT: GOLDEN VOICE

We helped Ted Williams, the ex-radio announcer who was living on the streets and battling drug and alcohol addictions, become the new voice of Kraft Macaroni and Cheese. It's a pretty amazing story. Within 2 days of his appearance in the news cycle, Kraft had him signed and on a plane to NYC to record an ad that would air four days later during the “Kraft Fights Hunger” Bowl game.

Getting him on that plane was another production hurdle, because he had no identification. He was completely off the grid.