Designer Kelly Dooley told press she was excited to hear that Spears would be rocking the bra in the ad. “Yes, my PR company was working with Britney’s stylist for some time to make this placement happen. After Britney’s first fitting with the product, I had to rush to make a second bra for her dance double. That’s when I knew that the pop princess would be wearing BodyRock. I just couldn’t wait to see the video! When she tweeted some preview images I literally almost had a heart attack!”