Touch the customer (at least 4 times) per visit. Make it a goal. With so much ordering automation happening today a good operator has to ask are the days of no human interaction in hospitality really far off. Today you can order food at a popular fast casual restaurant without a human interaction or check into a nice hotel without talking to a soul. No, we don’t really want you to actually touch the customer literally, but every good operator should have it in their guest services plan to touch a guest at least 4 times per visit. So how does this work?

​There are many opportunities to make this happen. Every style of operator from fast food restaurants to hotels and every hospitality operation in between has an opportunity for a human being in your operation to interact with a guest.Most common interactions are: 1. When a guests opens the door ( Hello, Welcome to ( insert name of business) 2. As a guest browses the menu or offerings ( Can I answer any questions on the menu for you?) 3. As the customer gets ready to order ( Can I suggest something today? ) 4. When the food arrives ( Please let me know what else I can get for you. ) Maybe twice here. 5. When the customer gets up from their table ( Thank you for your visit today. ) 6. And finally as the customer opens the door to leave ( Thank you for coming see you next time ) Every front of the house staff member has the opportunity to make a touch. Make sure your staff touches the customer!