The Essentials of Marketing

Date/Time:

Fri. Feb 17, 2017 10:00am - 12:00pm

Location:

5340 Spectrum Drive, Suite A, Frederick, MD 21703

Details:

Metrics – can be like magic. Have you wondered: how can the reports and analytics of digital marketing give you the insight and key info you need to succeed? This seminar will take you step-by-step through the amazing data generated by all the key online marketing tools – and give you tips on how to use it.
In this seminar, you will discover:
• How email open- and click-through reports can help you know:
-Which of your products/services are hot, which are not, and how to test for best results
-Out of a field of everyone, who is interested in what topics – so you can focus your precious time, efforts & energy
-The calls to action/messaging that actually WORK
-Best times, days and ways to get the response you want
• How social media engagement and click rates can tell you the topics, type of media posts, and frequency your connections really want
• How research, setting goals, monitoring campaign results and applying lessons learned will continually improve your results!
• How evaluating event registration and survey response patterns can help improve your next campaign by leaps and bounds