Wells Wines Synergy

Synergy is when multiple elements combine to create something even greater than the sum of their parts. This left Ratowsky Creative with quite a task to design the label for Wells Wines ‘Synergy’ wine. Grason Ratowsky comments:

“Right off I knew that I wanted to make use of the double W in the name. The question was how do I incorporate a natural setting into a commonly corporate W.W.? For this logo option I made the first W out of three posts, perhaps in the vineyard itself. The moonlight in the logo casts a shadow off the three posts, in turn creating the second W. This logo option creates a sense of ease, peace and freedom in the viewer while also maintaining its distinctive presence and individual nature.”

The label is a work of art, with no detail included without purpose — simple, lovely, and a bit romantic, with a small, traditional black font on a white background. It speaks volumes without filling the label with clutter. It gives off a vibe of a relaxing yet mysterious perfection.

“The label contains all pertinent information while still allowing aesthetic breathing room in a minimal, natural and elegant setting. The background die cut visually captures the essence of the rolling hills vineyard region. The label wraps around the bottle to mimic the vastness and continuousness of the land, offering an emotional connection to the viewer. Small additions like a poem by the founder Mari Wells as well as her signature portray a personal, small batch feel to match the care and attention that was put into making the wine itself.”