Truly knowing who your customers are is crucial to people-based marketing. It goes far beyond cookies, clicks, and email addresses. Having a full picture of each customer, and identifying their likes, dislikes and shopping patterns both online and offline are key. Read Full Article

Are you having a hard time identifying customers interacting with you across multiple channels? If the answer is yes, you’re not alone. Many brands struggle to tie all these touchpoints together into a single identity. We’ve got 3 pieces of advice to share. Read Full Article

Keeping your CRM data up to date is essential for the modern marketing. People change, whether it’s their address, phone number, email, or even their last name, and making sure your data keeps up with those changes can save you time and money to ensure your marketing budget isn’t wasted. Read Full Article

Financial Services companies have to perform a difficult balancing act these days. Keep customers safe from fraud and identity theft while remaining compliant with regulations. Oh, and provide a great customer experience that doesn’t require excessive verification measures. Neustar has some ideas to help. Read Full Article