no!no!™ HairBreaks Record on Home Shopping Television with
the Most Units Sold on a Weekday

November 06, 2014 07:38 AM Eastern Daylight Time

ORANGEBURG, N.Y.--(EON: Enhanced Online News)--PhotoMedex, Inc. (NasdaqGS and TASE: PHMD) announces that
consumers purchased more than 24,000 no!no! Hair removal units on a U.S.
live home shopping television broadcast during a 24-hour event on
November 3, which was the most units the no!no! hair removal device has
ever sold on such a weekday live TV home shopping 24-hour event,
generating retail sales of approximately $4.8 million. The no!no! Hair
removal device, which has been sold on home shopping television since
2007, was featured in a beauty event led by international beauty expert
Jennifer Crawford and guest Caitlin Brunell, Miss Alabama 2015.

“Live TV home shopping has been an important part of the marketing and
sales platform for the no!no! brand since day one, and we continue to
break records and improve our messaging in this channel”

After seven years on live home shopping television, no!no! Hair
continues to break records. To date nearly half a million no!no! Hair
removal units have been sold through this channel in the U.S. and more
than five million units have been sold worldwide.

“Live TV home shopping has been an important part of the marketing and
sales platform for the no!no! brand since day one, and we continue to
break records and improve our messaging in this channel,” said Dr. Dolev
Rafaeli, CEO of PhotoMedex and President and CEO of Radiancy Inc.

As part of the one-day event, Radiancy brought back an all-time favorite
limited edition unit that had previously broken sales records in
February of 2013: three Perfectly Polished, limited-edition no!no! Hair
devices in Pink Paint, Teal Tint and Opulent Orange.

ABOUT no!no!

no!no! products adapt professional technology for home use by consumers.
Beginning with the no!no! Hair, using revolutionary Thermicon™
technology no!no! delivers professional, pain-free hair removal that's
safe for all skin types and hair colors. The no!no! family has grown to
include no!no! Skin for acne clearance, a beauty treatment with no!no!
Glow and no!no! Smooth, a unique skincare line with ARP100 and Depiline
that slow the rate of hair growth. no!no! has been sold on Home Shopping
Network since 2007.

Radiancy, Inc., a subsidiary of PhotoMedex and a global leader for
medical and aesthetic light-based systems, created no!no! Hair to answer
the ever-growing demand for professional, pain-free hair removal that
can be performed in the comfort and convenience of the home. This
revolutionary product innovation offers a solution to unwanted hair of
all types and colors by instantly removing hair and over time reducing
the rate of hair regrowth with no pain, no mess and no chemicals. Based
on the patented and exclusive Thermicon technology, no!no! uses heat to
remove hair and get weeks of long-lasting results, making it universally
safe and effective for everyone.

ABOUT Radiancy, Inc.

Radiancy, Inc. is a leader in the medical and aesthetic skin care
market. The company’s core belief that everyone is entitled to quality
skin care has driven them to redefine expectations in order to deliver
smart skin solutions to the widest possible range of professionals and
consumers.

Radiancy opened its doors in 1998 with an idea and a vision – to make
quality light-based skin care available to everyone. Within a few years,
Radiancy revolutionized phototherapy with the introduction of Light Heat
& Energy (LHE) technology, with their premier system, SpaTouch, offering
a safer, more efficient photoepilation process. By 2002 Radiancy had
captured an unprecedented 37% market share and took its place as a
global leader for medical and aesthetic light-based systems. Radiancy
then adapted LHE to develop a line of LHE MicroPhototherapy products.
Radiancy is also the home of the no!no! family of products.

ABOUT PhotoMedex

PhotoMedex is a global skin health company providing integrated disease
management and aesthetic solutions to dermatologists, professional
aestheticians and consumers. The company provides proprietary products
and services that address skin diseases and conditions including
psoriasis, vitiligo, acne, actinic keratosis (a precursor to certain
types of skin cancer) and photo damage. Its experience in the physician
market provides the platform to expand its skin health solutions to spa
markets, as well as traditional retail, online and infomercial outlets
for home-use products. As a result of its December 2011 merger with
Radiancy Inc., PhotoMedex has added a range of home-use devices under
the no!no! brand for various indications including hair removal, acne
treatment and skin rejuvenation. The company also offers a professional
product line for acne clearance, skin tightening, psoriasis care and
hair removal sold to physician clinics and spas.

Safe Harbor

Investors are cautioned that statements in this press release constitute
forward-looking statements that involve risks and uncertainties. Actual
results may differ materially from the results anticipated in these
forward-looking statements. Additional information on potential factors
that could affect our results and other risks and uncertainties are
detailed in PhotoMedex’s periodic reports, including its Annual Report
on Form 10-K for the year ended December 31, 2011, available on the
SEC’s web site at www.sec.gov.