Aquascutum

Set up by John Emary, Aquascutum began as Mayfair tailors in 1851, becoming the first brand to create the first waterproof textile.Aquascutum developed the iconic trench coat , for use by the British military during World Wars 1 and 2. January 2015 saw Aquascutum's London collections, Men debut, designed by the head of menswear Thomas Harvey.