Candidates will be expected to relate the principles of advertising, promotion (including sales) and public relations to the campaign.
You should also use examples to illustrate your points.
The report should cover ALL the following areas and should be specifically related to your organisation ( Armani) :
1. An evaluation of the promotion methods used.
2. Review the methods of advertising used in the specific market.
3. Critically discuss the use of PR in the campaign.
4. Critically discuss how the effectiveness of all the above can be established.