It's possible that Google's new algorithm, which minimizes the impact of Googlebombing, has had an effect on the Yan ang Pinay (YAP) campaign. But my guess is that after the initial success, YAP fell off the radar of many bloggers. And that's why search results for "filipina" on Google are pretty much back to where they used to be.

Why? Because the ones who are actively using the word "Filipina" online and turning it into a link—very likely men who view Filipinas as sex objects—are the ones who are causing search engine results to paint an unflattering picture of the Filipina.