Articles

Optimizing Online Marketing Efforts:
What Doesn't Work on the Web

In April 2003, online marketing guru Cory Rudl advises marketers to avoid
these common Website mistakes that drive visitors away:

Overwhelming graphics

Too many links going to too many different
places

Flashy banners

Lengthy, pointless flash presentations

An entire home page devoted to your
corporate mission statement or something else without a reader benefit

Lack of relevant information

These points are still valid in 2010 and are likely to remain valid for a
while (if not forever). The one thing that has changed since 2003 is the advent
and acceptance of video on the web. Video has become very popular thanks to
websites like YouTube.

SOURCE: OPPORTUNITY WORLD, APRIL 2003, P. 67

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