Are Game trying to mask the fact that they don't have Mass Effect 2? No, not Mass Effect 2, we mean Mass Effect 3 - it's so CONFUSING!!!

Here’s a crafty piece of merchandising in an unnamed branch of Game, as spotted by ardent Twitter user @TopTopUsername. As you may know, due to their current financial predicament, Game aren’t able to stock the wildly popular Mass Effect 3, but what’s this at number one in their instore chart? Why it’s Mass Effect 2!

The only problem is that you can’t tell that it’s Mass Effect 2, because the price sticker is covering the number 2. Never mind, we’re sure that no one would be duped into buying the inferior game in error. All well and good, nothing to see here, kindly move along…

Thats the sticker placement for all games, not just for Mass Effect. In theory if it PreOwned version wasnt missing an online pass the 3rd 'No-DLC' sticker would have been missed and maybe free up some space.