Tire Rack Affiliate Program

I’ve been on a kick of writing about different automotive related affiliate programs. Two of the best programs for aftermarket parts are from Advance Auto Parts and Autozone. Those two programs pay roughly 8%. Tire Rack sells some products that overlap with the aforementioned stores, like wiper blades and brakes, but their bread and butter products are tires and wheels. I know you are shocked since the company is named Tire Rack.

Tire Rack Affiliate Program

Tire Rack runs their affiliate program on Commission Junction. It’s apparent by looking at the terms of service that lawyers play an important role at Tire Rack. Their terms of service comes in at 17 pages long. It probably took a highly paid attorney a week to write. Here are the pertinent details of the program.

Average order value of $400 (I am surprised this number isn’t a little higher given the product mix).

60 day tracking cookie.

They are oddly selective about who they work with. My application was declined and they don’t appear to be part of Viglink either. Of course, they work with Retailmenot. I also see them listed on loyalty sites, like Mr. Rebates.

Daniel Gersey is listed as the affiliate contact. They appear to manage the program in-house since affiliates@tirerack.com is listed as the contact address. Based upon Daniel’s Linkedin page, he appears to be making a career of it, having been at Tire Rack for 11.5 years. He is listed as the Online Media Buyer.

The program as listed at the highest 5 bar earning level with an EPC (earnings per 100 clicks) average of over $70 for both the 7 day and 3 month average.

Company Overview

Tire Rack was founded in 1979 and is based in Southbend, Indiana. As a geographic reference point, this is the same Southbend where the University of Notre Dame is located. The company has an impressive 4.5 star rating with 51 reviews on Yelp. Their sales model is different than most companies that sell tires. The customer orders the tires over the Internet and uses an independent installer. Obviously, the model works for them as they have over 150 employees. Employees have a favorable opinion of working for the company on Glassdoor. With 10 reviews, it receives a 3.5 star rating. Since the company is privately held and somewhat secretive, financial details are hard to find. There is, however, a fascinating write up from USA Today.

Address:

7101 Vorden Pkwy, South Bend, IN 46628

Phone:

(574) 232-4614

Competing Affiliate Programs

TireBuyer.com is the strongest competing affiliate program to Tire Rack. They pay the same 6% commission rate and advertise a similar AOV. Their claimed EPC is a whipping $139.