Meron Taye, a mother of four, lives in a condominium around Gerji, Bole Sub City. As a house wife, her main concern is to take care of her children. She feeds them the best she can, milk is among the staples.

Good morning. Have you used Pears’ soap?” was a famous advertising statement on billboards used to advertise the Pears Soap in the UK in the 19th century. Following the popular advertisement and the impact it has created among the general public, Pears Soap became the world’s first legally registered brand. The maker of the advertisement Thomas J. Barratt is considered as the “father of modern advertising”. Since then outdoor advertisement has become one of the major forms of marketing and promotional activities.

Lelise Gezahegn, 37, is working on her Masters Degree in social anthropology at Indra Ghandi University through distance education. Before this, she had been working for an international NGO as a project coordinator in Gambella Region and earned a monthly salary of ETB 15,000.

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Ethiopia is set to host the 4th International Coffee Conference from March 6 – 8, 2016 in Addis Ababa at the United Nations Conference Center. Previous conferences were held in England in 2001, Brazil in 2005 and Guatemala in 2010.
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