permanent snippets

Mathew Innman of seomoz.org fame wrote about how Digg could increase their revenue by using a so called canonical URL for their whole site. This can be implemented by redirecting users that type in, for example, www.digg.com to digg.com. The reasoning being that instead of having backlinks pointing to two different domains (www and no-www), all backlinks should point to just one, which increases your search engine ranking.