Creating a marketing campaign to celebrate the launch of Swarm 4.0 by Foursquare.

Art Direction, Design, UX, Development, Strategy, Illustration

To celebrate the life-logging app, Swarm, we created a fun and memorable game that tests your knowledge of US cities.

It’s no secret that attention spans keep getting shorter (are you still reading this?) so we created a unique art direction that plays with the themes of shape and color, morphing dynamically to move the users from question-to-question.

📈 This seemed to work pretty well. The short campaign garnered over 100k page views, with 65k users taking the quiz and 50k completing it 📊