Children at elementary schools in New Jersey, Detroit, Houston, Miami, Seattle and Richmond will begin the academic year with backpacks filled with school essentials.
Jersey City, NJ – September 5, 2019 – This back to school season, The Kids In Need Foundation (KINF) has teamed up with Comcast...

Instant IMPACT is a scalable, automated tool that allows local advertisers to track a television campaign’s impact on digital activity, including website visits. This solution measures performance of current TV campaign and provides insights to optimize for better results in the future.
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Research shows people spent an average of six hours, 25 minutes watching TV each day in Q1 2019, marking the highest daily time spent with TV over the last two years. Cable network viewing and video on demand (VOD) are driving the uptick; VOD viewing up 36% year over year.

NEW YORK – March 7, 2019 – Comcast Spotlight, the advertising sales division of Comcast Cable, today released a research whitepaper entitled, “The New TV: Redefining Video for Viewers and Advertisers.” The paper explores how fundamental shifts in the TV viewing experience have opened...

Williamson will oversee local, regional and national ad sales for the company in the Southeast, and partner with leadership to drive growth through innovative, client-centric solutions, offerings and partnerships.

By: Mollie Cahilane, Cablefax
Elections always promise to be interesting, and this year is no exception. As races continue to heat up across the country, the industry has its eye on political advertising. “The only thing predictable about any political advertising is its unpredictably. Broadly, the...