One of the designers who made it happen

How Peter Kropf started their logo design journey

Company name

Overview

I'm a software developer who is also an avid reader. I'm developing a new site to help people find the next book that they'll enjoy reading.

Tell us a bit about who you are and the people you reach

At the core of the audience are people who love to read. They're more interested in spending an evening reading a good book than watching television or playing video games. The idea of a good book, a glass of wine and a comfortable chair really appeals to them.

Requirements

The logo should convey the idea that people can find that next book they'll enjoy reading. It should be warm and welcoming. It should be elegant.