Wendy’s aims to pump up customers’ connection to brand with ‘burger music’

I didn’t find out about burger music until a couple of weeks ago, and I have some of the hippest friends who know every obscure genre of music, even if it hasn’t been invented yet. They didn’t know about burger music either.Here’s what it is: The vibrant sounds associated with preparing and serving a great hamburger. That’s no suspect Wikipedia definition. That comes straight from the promoter of this exciting addition to the music world, Wendy’s International Inc. You, ...

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