Joyride is a modern nail studio that provides a joyful escape from the everyday. Think all-natural, organic body products, hard-to-find polish brands and colours, iPads at every seat, and a drink menu featuring fresh-pressed juices and hand-crafted coffees, all delivered by a team that’s talented, trained and sharp as a tack. Joyride tapped Reformation to craft a cool and casual strategy to launch the brand and its very first location in Kitsilano.

Reformation partners with remarkable brands to tell stories with purpose. We weave together those meaningful connections — the ones between your brand and consumers — to create lasting, memorable conversations.

Marketplace Events – Winnipeg

Shape Properties

Reformation partners with remarkable brands to tell stories with purpose. We weave together those meaningful connections — the ones between your brand and consumers — to create lasting, memorable conversations.

Hudson’s Bay Company

Marketplace Events – Vancouver

Glowbal Restaurant Group

PAPYRUS

Andrew Peller Limited

Marketplace Events – Calgary

Easter Seals BC

Jillian Harris Design

Famoso Neapolitan Pizzeria

Marketplace Events – Winnipeg

Shape Properties

De Beers Diamond Jewellers

Reformation partners with remarkable brands to tell stories with purpose. We weave together those meaningful connections — the ones between your brand and consumers — to create lasting, memorable conversations.