Veggie Patch’s new Roasted Red Pepper Falafel offers a tasty twist on one of the brand’s topsellers, its Classic Falafel. Combining the palate-pleasing tastes of red pepper and heartychickpeas with the brand’s unique blend of falafel spices, the new Roasted Red Pepper Falafel’soutstanding flavor profile allows it to be served on its own or incorporated into another dish.

The new Moroccan Red Lentil Cakes are a delectable and healthy snack made from 70 percentvegetables. A blend of red lentils, carrots and zesty spices, the tasty cakes deliver a mouthful offlavor, while also providing an excellent source of protein (8 grams per serving).Veggie Patch’s new Roasted Red Pepper Falafel and Moroccan Red Lentil Cakes have asuggested retail price of $4.49 and are rolling out this month in the produce section of grocerystores nationwide.

The two new vegetable products debut as attention increases on the benefits of vegetables. Fromthe First Lady’s healthy school lunch initiative and revisions set forth by the U.S. Department ofAgriculture stating that half of one’s plated meal should consist of vegetables, to recent obesitystudies that have brought healthy eating to the forefront, increasing attention has been paid toadding more vegetables to American diets. Vegetable purchases have grown by 14 percent overthe past five years and are expected to experience a double-digit increase over the next fiveyears.

“These mouth-watering new products are as flavorful as they are exotic, and as healthy as theyare convenient,” said Adam Carr, CEO of Veggie Patch. “We’re proud to lead the way inintroducing unique and great tasting items that excite and appeal to our consumers.”Prior to these new product launches, Veggie Patch most recently introduced its MediterraneanPatties this past December. The unique patties contain an exotic blend of Mediterranean spicescombined with spinach and chickpeas.

In addition to its new products, Veggie Patch is also debuting a new look, including amodernized logo and updated package complete with mouth-watering photography andsuggested preparations for the items. Each product now features a more descriptive name thatbetter speaks to the item’s flavor profile, such as the full-bodied sweetness of the Roasted RedPepper Falafel and the unique spices of the Moroccan Red Lentil Cakes.

"We know a lot of people eat with their eyes and for a product as distinctive and delicious asVeggie Patch, it starts with the product photography,” continued Carr. “We're especially proudof our new look because it undoubtedly gets consumers excited about our products, both new andcurrent.”

The complete Veggie Patch line consists of eleven products ranging from its well-known SavorySpinach Bites and Garden Broccoli Bites, which are two of the brand’s more kid-friendlyproducts. All items are nutrient rich, NON-GMO and contain 0 trans fat.About Veggie PatchVeggie Patch offers tasty, healthy and convenient vegetable and meatless options ideal forsnacks, sides and main courses. Products include mini-meal solutions, kid-friendly bites andother vegetable offerings. All Veggie Patch products are made from real vegetables, are high inprotein, NON-GMO and free of trans fats. For more information, visit www.veggiepatch.com.# # #