Perfect World Entertainment, Inc. - Cookie Policy

Summary

This cookie policy explains what cookies are and how Perfect World Entertainment, Inc. (“Perfect World,” “we,” “us” or “our”) uses them on www.arcgames.com and any micro-site or subdomains of such site (our “site”). We encourage you to read the policy in full so that you can understand what information we collect using cookies and how that information is used. By using our site you are agreeing that we can use cookies in accordance with this policy.

What are cookies?

Cookies are text files, containing small amounts of information, which are downloaded to your browsing device (such as a computer or smartphone) when you visit a website. Cookies can be recognized by the website that downloaded them — or other websites that use the same cookies. This helps websites know if the browsing device has visited them before.

What are cookies used for?

Cookies do lots of different jobs, like helping us understand how our website is being used, letting you navigate between pages efficiently, remembering your preferences, and generally improving your browsing experience. Cookies can also help ensure marketing you see online is more relevant to you and your interests.

What types of cookies are used by Perfect World?

The types of cookies used on our site can generally be put into one of the following categories: strictly necessary; analytics; functionality; and advertising. You can find out more about each of the cookie categories in the table below.

Strictly Necessary Cookies

These cookies are essential to make our website work. They enable you to move around the site and use its features. Without these cookies, services that are necessary for you to be able to use our site such as accessing secure areas cannot be provided.

Analytics Cookies

These cookies collect information about how people are using our website, for example which pages are visited the most often, how people are moving from one link to another and if they get error messages from certain pages. These cookies don’t gather information that identifies you. All information these cookies collect is grouped together with information from other people’s use of our site on an anonymous basis. Overall, these cookies provide us with analytical information about how our site is performing and how we can improve it.

Functionality Cookies

These cookies allow us to remember choices you make and tailor our site to provide enhanced features and content to you. For example, these cookies can be used to remember your user name, language choice or country selection, they can also be used to remember changes you’ve made to text size, font and other parts of pages that you can customise.

Advertising Cookies

These cookies are used to deliver advertisements that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They remember that you have visited a website and this information may be shared with other organisations such as advertising partners. This means after you have been to our site you may see some advertisements about our services elsewhere on the Internet.

You can see a list of some of the specific cookies which are most frequently used by us in the section below entitled “Cookies used by Perfect World.”

How long will cookies stay on my browsing Device?

The length of time a cookie will stay on your browsing device depends on whether it is a “persistent” or “session” cookie. Session cookies will only stay on your device until you stop browsing. Persistent cookies stay on your browsing device after you have finished browsing until they expire or are deleted. Details of “persistent” and “session” cookies set through our website can be found in the section below entitled “Cookies used by Perfect World.”

First and third-party cookies

“First party cookies” are cookies that belong to us and that we place on your device. “Third-party cookies” are cookies that another party places on your browsing device when you visit our site.

Third parties setting cookies from our website will be providing a service to us or a function of the site but we do not always control how third party cookies are used. You should check the third party’s website for more information about how they use cookies. Details of third parties that set cookies through our website can be found in the section below entitled “Cookies used by Perfect World.”

How to manage cookies from this website

You can usually use the browser that you are viewing this website through to enable, disable or delete cookies. To do this, follow the instructions provided by your browser (usually located within the “Help,” “Tools” or “Edit” settings). Please note that if you set your browser to disable cookies, you may not be able to access secure areas of the website and other parts of the website may also not work properly.

Some third parties may use Advertising Cookies to help gather information about your browsing activity so that they can deliver website advertising to you that is relevant to your interests. The advertising industries in EU have developed schemes to help you opt-out of receiving cookies used for these purposes. You can find out more about the EU scheme from www.youronlinechoices.eu. If you would like more information about cookies and targeted advertisements or to opt out of having this information used by companies that are part of the Network Advertising Initiative, please visit www.networkadvertising.org/choices.

Cookies used by Perfect World

The following tables and information set out the cookies which are most frequently used on our website. It also provides details of third parties that set cookies through our website.

Strictly necessary

Session Cookies

-First Party

-Session

-Holds user session information, to provide basic functionality

Analytics/Performance cookies

-Third Party

-Persistent,session

-Analytics/Tracking. Provides anonymous/aggregated information about where you go and what you do on Perfect World sites.

Authentication Cookies

-Perfect World uses cookies to recognize you if you are logged in to Perfect World websites and games, so that we can show you the right information and personalize your experience.

Security cookies

-First Party

-Persistent,session

-Perfect World uses cookies to support or enable security features we have deployed, and to help us detect malicious activity and violations of our Terms of Service.

Preferences, features and services cookies

-First Party

-Persistent,session

-Perfect World uses cookies to know which language you prefer, what your communications preferences are, and they help you fill out forms on Perfect World. Plus they provide you with features, insights, and customized content through plugins.

First Visit Cookie

-First Party

-Persistent,session

-Determines if it is the user’s first visit to Perfect World’s website, or portions of a website.

-Social Media / sharing. Allows you to share comments / ratings / pages / bookmarks and helps to provide access to social networks and social online tools more easily.

Offers/Providers

YouTube cookies

-Third Party

-Persistent,session

-Perfect World may embed videos from our official YouTube channel using YouTube’s privacy-enhanced mode. This mode may set cookies on your computer once you click on the YouTube video player, but YouTube will not store personally-identifiable cookie information for playbacks of embedded videos using the privacy-enhanced mode. To find out more please visit YouTube’s embedding videos information page at http://support.google.com/youtube/bin/answer.py?hl=en-GB&answer=171780

Changes

Information about the cookies used by us may be updated from time to time, so please check back on a regular basis for any changes. The last modification date of this document is shown at the bottom of this page.