Synopsis

Drawing upon forty years of experience from his own sports and celebrity management practice, Mark H. McCormack is back with common-sense advice aimed at business owners and would-be CEOs. McCormack's tips include:

End your day on time

People who say they can keep a secret usually can't

It pays to overestimate your competition

The best ideas cannot be stolen

Know when to say "It's none of your business"

Get paid for thinking rather than doing

Time in front of the customer is the best time of all

Be wary of unanimous agreement

Not every budget deserves your respect

Learn the art of picking up the check

In ninety brief chapters that range in topic from getting ahead to staying competitive, McCormack makes clear that doing business in today's climate still involves the same basic elements of human interaction-intelligence, creativity, and efficiency-that have always meant the difference between success and failure.