Trace Adkins will serve as the spokesperson for the 2012 American Red Cross Holiday Giving Campaign, encouraging people to consider making charitable donations, sending cards for military heroes or donating blood.

“When my home was claimed by fire last year, the Red Cross was among the first on-site,” said Adkins. “They looked after my family when I couldn’t be there and offered to help in any way they could. From personal experience, I am supporting the Red Cross and their work to unite families and aid in times of need.”

The campaign features an online catalog enabling tax-deductible donations. Adkins has also recently recorded radio PSAs that feature his new song “Tough People Do,” from his forthcoming Show Dog-Universal album.

Adkins has also joined the Red Cross National Celebrity Cabinet, lending his name to the roster of more than 40 other celebrities such as Jamie Lee Curtis, LL Cool J and Josh Duhamel.