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​NASHVILLE, Tenn. – July 28, 2017 - Much like music, “love has a way of outliving everything,” and multi-platinum selling BBR Music Group/ Red Bow Records artist JOE NICHOLS has a lifelong way of delivering that traditional country sound, as displayed on his new album NEVER GETS OLD, out today. Download and stream the album HERE.

Written by Steve Moakler and Connie Harrington, the lead single and title track “Never Gets Old,” for which the album takes its name, offers a sweet, nostalgic melody delivered by Nichols’ traditional baritone. The lyric video for the title track exclusively premieres today via One Country, sharing the catchy tune with their more than 6.45 million Facebook fans - watch HERE.

“By mixing contemporary themes with traditional sounds, Joe Nichols stays true to his roots…throughout Never Gets Old, Nichols proves why he has stayed a prominent name in country music for so long. His desire to stay relevant while staying true to his traditional country identity makes for a perfect contemporary blend of country sounds.” ~ Sounds Like Nashville

“This guy endures as one of the greatest singers in contemporary country music.” ~ Music Row

Fans of Nichols’ live show will recognize his throwback country interpretation of Sir Mix-A-Lot’s “Baby Got Back,” featuring comedian Darren Knight. Nichols has been performing this classic-twist in concert thanks to fan demand, and this is its first time on a recorded project. Watch Joe give a tongue-in-cheek reading of the song’s iconic chorus HERE.

This summer, Nichols brings the nationwide NEVER GETS OLD Tour to festivals and legendary clubs such as Cotton Eyed Joe in Knoxville, Tenn. (Aug. 5) and Billy Bob’s Texas in Fort Worth, Texas (Aug. 26). For a full list of upcoming tour dates, visit https://joenichols.com/events.