Marketing Basics and Social Media

More small businesses and non-profits than ever are turning to social media to generate new business and connect with customers. THere is no doubt that social media has become an essential marketing tool, but many small businesses are not taking full advantage of its potential. Learn how small businesses can better leverage social media networks to create new opportunities and reach customers. This session will provide social media strategies and best practices to get the most out of your social media activites, including:

What social media marketing really is and why use it

Introduction to social media channels and how to evaluate what's right for your business or organization

How small businesses are using these low-cost tools to gain visibility, develop relationships and drive sales and response

How to create valuable content for your social media marketing campaigns and time management

How to balance social media marketing with email marketing and your other marketing efforts

Plus, we will take a deeper look at what's new and how it can be used to promote your business or non-profit. We will discuss best practices and show you real world examples of how others are using this exciting marketing platform to stay top of mind with their audience.