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IKEA launched the first VR store in Australia

On June 16th, the world’s leading furniture giant IKEA is proud to launch the first VR store in Australia. Besides offering its customers an experience of online shop, the brand also brings VR to its furniture centers. Through the activity, IKEA enables shop visitors to examine products walking in the storehouse virtually from anywhere, and anytime they want.

There are also some Australian parts, where consumers have an access to acquire their needed furniture via the VR store. Among these locations there are Northern Territory, including Alice Spring and Darwin; Tasmania with Launceston and Hobart cities, as well as New South Wales, including Wodonga, Nowra, Albury Wagga-Wagga, etc.

As the IKEA Group’s multi-channel expert Malcolm Haylett has noticed in a statement, developing the VR store for their brand, they aim to support the firm’s e-Commerce service. He has also mentioned the importance of experiencing the wide range of firm’s furniture for their consumers.

In addition, the firm has created its first store online in Tasmania a year ago. And now the retailer informs, that it expands its online store, bringing its presence in North Queensland, NT, Australian and Capital Territory.

The VR-store of IKEA will be formally released on 17 of June 2017, and consumers can check out the VR system for the first time at the Esplanade of Strand in Townsville.