Felcana – Smart pet technology solution for pet owners and vets

Felcana has announced today that it has received seed funding from InseadAlum Ventures (“IAV”), a Singapore headquartered investment firm founded by INSEAD alumni.

The financing will be used to launch the company’s first cutting-edge product, the Health Monitoring Kit, with global roll-out.

It will also be used to fund ongoing work on two proprietary technologies currently in development.

The Health Monitoring Kit, designed for dogs and cats, helps pet owners understand what’s normal for their pets, monitor pet activities and behaviour, and reinforce that pet–owner bond.

Designed by veterinarians and former Dyson and Raspberry Pi engineers, the proprietary Felcana system is focused around a collar-worn monitor called a ‘Helix’, which includes Bluetooth 5, housed in a fashion-forward, robust and waterproof design.

The Helix itself has a built-in app-controlled Flashback™ light allowing owners to locate their pets in the dark.

Deepak Shahdadpuri, managing partner at IAV, said, “We have been very impressed by the Felcana team and their plans to bring technology to the pet wellness and healthcare space. James and his team have developed a very exciting product in Helix and are developing a pipeline of products to address the needs of pet owners and veterinarians.

“IAV looks forward to working alongside this experienced and extremely focused team, and leveraging our INSEAD network, in a sector which is experiencing tremendous growth.”

Co-founder, veterinarian and CEO of Felcana, Dr. James Andrews, who graduated from INSEAD in 2012, said, “We are delighted to welcome Deepak to the team and look forward to working closely with him. We are very excited to launch Felcana’s Health Monitoring Kit, a digital game changer in the animal healthcare sector.

“With the support from IAV, we look forward to the next stage in our growth strategy and to be one step closer to our vision for the future of animal healthcare.”