Grand Seiko brings spirit of Japan to Watches of Switzerland pop-up

Grand Seiko is taking a six week residence in Watches of Switzerland’s two West End boutiques beginning on Monday, March 4, at the flagship 155 Regent Street store.

The pop-up will then move to the Oxford Street store for three weeks from March 26 to April 14.

Grand Seiko will highlight its heritage at the installation entitled The Nature of Time, which takes inspiration from the Japanese concept of being at one with time and the environment, through a tranquil setting in the middle of bustling London.

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It will showcase the handcrafted Japanese precision intrinsic to every Grand Seiko and present limited and special editions Grand Seiko watches in the UK for the very first time.