Wednesday, February 2, 2011

Lancia Ypsilon 'Collection 2011' Flies to Los Angeles for Promo Shoot

The Fiat Group is trying to make the best of its newly found contacts in the U.S. after its partnership with Chrysler LLC as the Italian automaker chose the city of Los Angeles to shoot the promotional photos as well as a new TV spot for its limited edition Lancia Ypsilon 'Collection 2011', which goes on sale in Europe this month. The special edition version of the ageing Ypsilon adds some unique styling touches such as bespoke color options for the body work and cabin trim, plus an upgraded interior with new fabrics and leather surfaces with contrast piping.

The 'Collection 2011' or as it is called in Italy, 'Collezione 2011', will be the last hurrah for the current Ypsilon as Lancia will unveil an all-new model at the forthcoming Geneva Motor Show. The next generation will be the first ever model in the Ypsilon series to be offered with a five-door body style, but more to come on that before the end of the month, so stay tuned on Carscoop.