You’ll have heard by now from a variety of sources how important a website is for your business. But, there are a variety of ways to set one up. Are you familiar with the different hosting solutions you have to choose from? How should a startup business differ in hosting from an eCommerce site? In this article, we’ll break down some of the most common types of business websites, and the hosting requirements for each.

If you want to be a good leader, you’d be well advised to take cues from tactics used be salesmen. Though the two may seem to have little in common, several qualities of good sales people are also qualities of good leaders. We’ll show you how to utilize effective selling tactics in your leadership role, complete with examples from both sales and leadership situations.

Entrepreneurs are always looking for effective, low-cost marketing ideas, and Twitter’s Lead Generation Cards are just that. Here is our guide to setting up a marketing campaign using these cards, including advice on how to create a card that will grab your audience’s attention, the best time of day to tweet the cards at your audience, and what to do with the contact information you’ve collected.

A unique selling proposition (also called a USP or value proposition) is what sets your business apart. To help you with this, we’ve laid out a series of steps that will help you identify your USP. In addition, we give examples of strong USPs other brands have developed—including our own USP here at Palo Alto Software!

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