2012 Fragrances

Stella McCartney is
taking inspiration from her personal life for the development of
her second scent. Called L.I.L.Y, the scent brings back some vivid
memories related to the designer's family. The very name of the
fragrance reveals the strong emotional nature of the scent. Stella
speaks about the acronym revealing it relates to the strong bond
between her parents: “It comes from my dad’s nickname for my mum:
‘Linda I love you”.
However, the name is not solely a tribute to her parents but also
refers to an important ingredient in the scent'...
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The Dior Addict fragrances have caught a lot of attention since
their first launch. Now the Christian Dior label is
planning on re-branding the iconic fragrances with a new and
exciting formula and campaign. Model Daphne Groeneveld has been
chosen to highlight the new perspective.
"She is young, fabulously beautiful, and captivates all who cross
her path. Like her, the mythical setting of Saint-Tropez possesses
an indefinable je ne sais quoi. With smoldering sensuality combined
with irresistible lightness, the young Dior Addict woman dazzles...
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She's managed to stir up the entertainment scene with her
innovative sound and look and it seems that now Lady Gaga is preparing to
conquer new terrain, this time in the world of perfume. Lady Gaga
is preparing to battle other celebrities who launched into the
fragrance business by launching her very first scent titled 'Fame',
a perfume that has been labeled by Coty chief executive officer
'innovative'. Mr Beetz said about the house's collaboration with
Lady Gaga that:
“Lady Gaga joins a legendary cast of talent for whom Coty has
created sce...
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Britney Spears
has left her mark in the fragrance business already, however it
can't hurt getting a relatively fresh approach of some of her most
successful project. This seems to be the mindset behind her not so
new 'Fantasy Twist' perfume. If the name sounds familiar, it's for
a good reason: the scent is the actually a combo between Britney's
Fantasy and Midnight Fantasy scents. This is the reason why the new
scent is aptly called a 2-in-1 scent.
A celebration of success couldn't have come without a fun
campaign to highlight its true pot...
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Bvlgari is one of the top fashion and beauty brands eager to
furnish fashionistas with alluring perfume compositions. June 11 is
the magical date for the release of the latest Bvlgari Mon Jasmin
Noir L’Eau Exquise fragrance. As the third element of the
oh-so-voguish Mon Jasmin Noir series, this Eau de Toilette was
envisioned also by perfumer Sophie Labbe.
The highly-acclaimed beautician characterized this seductive aroma
composition in the following way: “For Mon Jasmin Noir, L’Eau
Exquise I wanted to give Mon Jasmin Noir a fresher e...
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Gorgeous 45 year old actress Halle Berry is launching
her fourth fragrance, Reveal the Passion. As some might remember,
the star has unveiled her third fragrance, Reveal by Halle
Berry last year. It seems that the tremendous success of
the scent has convinced her to carry on in a similar direction.
If the previous fragrance was described as highly versatile, the
fourth scent is meant to help women uncover their sultry side along
with making them feel more confident in their own beauty: “I wanted
to create a scent that helped empower ...
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The comprehensive list of celebrity promoted perfumes just got a
little longer. After the massive success of her first fragrance
'Wonderstruck', Taylor Swift aims to cater to her fans'
needs with yet another similar project set to be launched this
fall. Given the massive success of Taylor Swift's
first fragrance, it makes a lot of sense to continue in the same
direction and this is precisely the marketing strategy adopted by
the star.
The star took a moment to describe her latest project and
declared for WWD.com: “Wonderstruck E...
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