招牌．北魏．文字風景 | Shop signs, Beiwei and cityscape of words

‘Shop signs, Beiwei and cityscape of words in Hong Kong’ is a seminar organised by Information Design Lab and Who Cares? from School of Design, The Hong Kong Polytechnic University. Guest speakers are invited to share daily life examples of utilising Chinese scripts. From types in prints to characters on shop signs that we see on the streets, altogether, formed Hong Kong’s cityscape. The Chinese character ‘角’ in the main visual symbolise the speakers’ meticulous studies in Chinese scripts. Three visual styles were applied to the character in representation of the three speakers, imply the different roles (‘角’色 in Chinese) and perspectives (‘角’度 in Chinese) that the seminar would offer to raise the public’s awareness towards Hong Kong’s type culture.

Client: Information Design Lab from School of Design The Hong Kong Polytechnic University