Journal

Dublin based design agency Dave Fitz Design was approached by NUA Naturals, formally ‘Ireland’s Raw Kitchen’, to re-brand and redesign their full range of health food products and raw foods, currently over 70 products and growing.

“The brief here was relatively simple – to come up with a treatment that was bold, outstanding, intuitive to positive healthy living, and could be applied across a wide range of health food products.

There is a colour system throughout the range that associates and identifies each of the raw foods and products and crosses over through the different ranges, but still maintains a simple consistent visual identity throughout.”