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Of course you want to get ahead on search engines like Google, Yahoo, and Bing. But did you know that the world’s second largest search engine, behind the juggernaut Google, is none other than the Google-owned video sharing website, YouTube? If your company isn’t on the second biggest search engine, then you’re missing out on a lot of potential viewers- and a lot of potential business. If you’re marketing a product or service towards the general public, videos on YouTube will help you out. It makes sense to host your videos on the largest video search engine, because when your…

Making people laugh is not always easy. Just ask any stand-up comedian who has bombed in front of an audience. The danger that lurks for your marketing team is that the effort will come off as cheesy or campy, and that probably scares you. And to be honest, it should. But there are ways to reach your audience and gain their attention and admiration through humor. After all, there is nothing cooler than funny. The following seven elements have proven to be successful in ensuring some laughs and diminishing—even banishing—every marketer’s deeply ingrained fear of ‘cheese.’ Know Your Audience This…

Happy Thanksgiving from Studio B. We can hardly believe how quickly this year has gone. We’ve so much to be thankful for. 2013 has been very blessed as we’ve welcomed new faces to the Studio B family, expanded our studio space, and had the opportunity to work with great clients- both new and existing. In honor of the holiday, we are reminded to stop, reflect, and appreciate. We invite you to write out all the things you love, things you are grateful for, and watch to see how your entire day turns bright and shines to all around you. We…

Who are you? We are looking for someone who loves to move pixels, open up computers, watch tutorials about particle systems, draw, and tell stories on screen. With PhotoShop and After Effects as your go to apps, you’re also diving into Cinema 4D, Premiere, and even ProTools. You’re looking to learn anything you can about animation, compositing, color correction, tracking, rotoscoping, and lighting. You’re on Motionographer daily and keep up with design and animation styles as they emerge. You dig variety and are not afraid to try technical and creative approaches that you’ve never done before. You are technical and…

There are several important questions to ask when hiring a video production company. We recommend that you get two or three estimates before selecting a video production company. Below are some of the important questions to help guide you through the process. 1) Does the video production company understand your goals and objectives for your video? Your number one priority should be making sure that the video production company fully understand the goals and objectives of your video and its intended audience. We encourage our clients to provide an outline when approaching us to produce a new video. This outline…

Two days before a shoot @ the Adobe headquarters in San Jose, I was asked to be Jane’s assistant director – which in production speak – was to make sure the crew pulled off all the shots we’ve spent weeks dreaming about – on time. Two years ago I would have panicked. But in today’s digital candyland of solutions-for-everything, I knew there was an app I could rely on: Shotlister. Four hours later, I had uploaded Jane’s shot list, assigned times to every scene, and exported our shoot schedule. When you’re making videos with us @ Studio B, you will…