A young cheesehead waits to enter the new Shopko Gate before Packers Family Night at Lambeau Field.

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You read that right. Earlier this month, paper-product maker SCA announced that it had reached an agreement with the Packers to supply Tork-brand bath tissue, paper towels, multifold towels and wipes in restrooms and concession areas in the stadium.

"This is a big deal for us," said Cindy Stilp, brand and marketing communications director with SCA Americas in Neenah. "It gives us an opportunity to be part of an organization that has very deep roots locally and across North America. It really helps to have that presence for our brand to be ...