Lululemon Founder: Our Pants Won't Work For Some Women

Some of the clothes at a Lululemon store in Pasadena, Calif., earlier this year.

Kevork Djansezian
/ Getty Images

Originally published on November 7, 2013 10:04 am

Eight months after the company he founded had a big public relations problem because too much of some women's backsides could be seen through its yoga pants, Lululemon founder Chip Wilson has put the story back in the news.

"It's about the rubbing through the thighs," he added, and "how much pressure is there."

Asked by Bloomberg's rather surprised looking Trish Regan if he's saying that "not every woman can wear a Lululemon yoga pant," Wilson recovered somewhat, saying, "No, I think they can, I just think it's how you use them."