The
Hammers are bottom of the Barclays Premier League after a miserable start to the
season, and were abject at Anfield last weekend as Liverpool cantered
to victory.

And Cole has revealed: 'The game plan was for me to stay as the longest person away from
everybody and try to hit me on the diagonal or something, but we
weren’t even doing that, so that went out of the window and we didn’t
have a Plan B.

'In
the first 10 minutes we had lost the game, psychologically anyway. That
was diabolical. We didn’t even turn up for this game.

'The first 10 minutes we dropped so deep. I can only remember one time
when the ball came up to me and I kind of miscontrolled it, but we
still retained possession, then I looked to my left and there was
no-one attacking – there was nobody there at all.

'I think I had just one cross, apart from that I had nothing and
as a striker, that’s starvation, that’s famine – what am I supposed to
work on?'

The
discontent is clear at the London club right now, with Grant coming
under increasing pressure, and his job believed to be on the line
despite the board backing him.

Both fans and pundits alike have been questioning his 4-5-1 system, which was found wanting again at Anfield.

Cole told the Newham Recorder: 'When we changed to 4-4-2 in the second half, I felt more comfortable
because someone was up there with me and I felt that we were starting
to get on the ball a little more.

'But then I got taken off and I was like, OK, that’s not what they
want me to do. They would rather I stood up there on my own, trying to
make nothing happen.

'So what was the game plan? Was it to sit back and hit Liverpool on the counter-attack? Apparently not.'

The Hammers, who desperately need to start picking up points, entertain Wigan on Saturday. They then host Manchester United in the Carling Cup quarter-finals next week, before a trip to Sunderland on December 5.

Cole has admitted the players are suffering, and need to reverse their poor form sooner rather than later.

He added: 'I'm deflated. I’m not happy and I hope something can happen as soon as
possible because we need to change this asap. Everyone is deflated.'