MailerLite - Features, Pricing, Alternatives, and More

Whether you’re launching a business or starting a movement, you need an audience dedicated to supporting you and your work. What better way to gather your most trusted fans than an email list?

Email is one of the most important marketing tools, one curators, businesses, artists, and larger organizations around the world rely on to spread the word about their work. While there are hundreds of email marketing tools available for different needs and industries, we think a good place to start is with an app that simply gets the job done.

MailerLite is an email marketing app designed to provide you with the tools you truly need to build a thriving email list. With easy drag-and-drop, you can create eye-catching landing pages, set up friendly pop-ups, and send well-designed emails within minutes. And with premium features within reach, both individuals and businesses can create beautiful and effective email campaigns that will wow audiences of all sizes.

Simplicity is the first thing to notice when logging in to MailerLite. After completing your profile and verifying your website domain for account approval, you’re given just three choices: start a campaign, add or import an existing subscriber list, or explore integrations to automate your workflow. Before jumping in, make sure to complete the approval process to remove all restrictions moving forward.

If you already have an existing subscribers list, you’ll want to import this to your account first. You can import your list from a CSV or TXT file, copy/paste from Excel, or add your subscribers manually, whichever is the easiest for you. Your subscribers are then organized into groups for easy management. Once you have your subscribers list imported and organized, it’s time to create your first campaign.

MailerLite utilizes drag-and-drop functionality to give users of all skill levels the opportunity to create quality emails. The Composer lets you work right on the email so you know exactly what it looks like before hitting ”Send.“ You can choose to work with a pre-existing design template, or create your own using MailerLite’s design builder. Once you’ve finalized your email’s design, you can drag content blocks to add your content. Every aspect of your email, from images to mobile/desktop view, can be edited and tested from the right sidebar menu.

A great frustration for a lot of individuals and small businesses are the limited options to capture potential subscribers. Either these options are expensive or are barebones in design. MailerLite removes any walls barricading your ability to build your email list by giving you the tools you need to capture these subscribers. You can create embeddable forms, pop-ups, and even landing pages for different campaigns you’d like to launch. The best part is being able to design these pages and forms with the same drag-and-drop functionality.

As you send out your email campaigns, you’ll want to know which is performing the best. By clicking on each campaign sent, you’ll be given campaign reports that will inform your decisions for future campaigns. You’ll see how many emails have been sent, opened, clicked, marked as spam or bounced. Reading Activity tells you where your users are reading your emails, as well as which email service they use. Link Activity shows you your most popular links by click rate, which in turn informs you of how well your content has performed. Finally, Click Maps show you how your subscribers are interacting with your emails, so you can determine which types of content work best for your audience.

Growing your email list doesn’t have to be an expensive or difficult endeavor, and MailerLite understands this. Its clean interface wrapped around powerful marketing features empower users to build a strong platform for their work. So whether you’re starting from scratch or have an existing list that isn’t moving the needle, you can use apps like MailerLite to create effective campaigns and make better marketing decisions.