Abstract This research study is conducted in order to introduce online marketing activities and also analyzes the effects of online marketing activities customers’ buying decision. Here, also mentioned the online marketing services of Tesco Superstores in UK. Many models are established on service quality measurement but in this study I mentioned a novel model of service quality which includes six dimensions. There are 27 dimensions that are estimated under the six dimensions service quality. This study operates a survey on the consumers of Tesco Superstores’ online marketing services. To conduct this survey, I take 120 customers as sample. The model of service quality which validity is estimated by Cronbach’s Alpha Test. It is noticed that the customers’ response regarding the online marketing activities of Tesco is satisfactorily. Customers get the expected services and products via online marketing activities. But there are also some problems relating service quality measurement and this…

Abstract Social media marketing has become an important source of customer’s attraction in present day’s business. Most of the business organizations are now giving advertisement in the social media for the attraction of the people to their brand. The social media marketing is also a great source of brand awareness of different organizations. The Hotel Marriott is a famous hotel in UK. It is also trying to attract the customer by the social media marketing. The present marketing strategies of Marriott Hotel is not satisfactory, so it should improve the customer attraction strategies. So, the Hotel Marriott can take help from this research. The primary and secondary data has been used in this research. During the collection of data the researcher has to face some difficulties. The sample size is 60. However, the researcher has also some limitations. However, at the last some recommendations are also provided for Marriott Hotel,…

Abstract Hilton Hotel is the brands in the Hospitality Industry. Hilton Hotel highly emphasized the customer satisfaction. Today the organization is facing extreme competition in the Hospitality industry. It is generally recognized that, Hospitality Industry depends on the customer satisfaction, behaviour and attitudes. Hilton Hotel is always trying to ensure the customer satisfaction by creating eco friendly practice and products. This research is collected data from 100 Hilton Hotel customers that making a significant outcome on the customer’s demands and desire. And also find out the customers satisfaction elements or indicator that assists to create eco friendly relation. This research uses appropriate tools and techniques for data collection and analysis the data. The researcher is also maintaining the ethical standards framework of this research. The researcher is rationalizing all methods for ensuring the appropriateness of the research. Table…

Abstract The researcher intended to analyse the development of Tesco’s customer preference based business operation with the aid of branding practice to increase business performance. The researcher uses positivism research philosophy, deductive research approach, exploratory research purpose, mixed-research strategy by applying case study and survey research strategy. The researcher chooses samples for primary data collection procedure by convenient sampling procedure that helps to choose 66 Tesco customers from millions of Tesco customers and used same technique for selecting the marketing managers of Tesco to collect interview data. The finding represents Tesco brand name and symbol for maintaining strong customer appeal that has total 89 percent positive response. The brand awareness view of Tesco supports to maintain customer preference that indicates to influence customers purchasing intention and has total 93 percent positive response. Customer preference view of Tesco supports to maintain customer loyalty program that provides effective benefits to customers…

Abstract Today the brand awareness of consumers is increasing and to exist in the market CSR is being used as the most vital marketing instrument. CSR is playing a vital role for recognition and construction of brand image. Nestle is growing rapidly for increasing the demand. For this reason they are faced huge competition in market place. On the other hand the brand switching is very high in this sector. So, CSR is very necessary for the Nestle. This research is collected data from 100 loyal customers of Nestle and from some employee that making a significant outcome on brand equity and brand awareness. This research is adopted appropriate methods and justifies those methods according to this research. Table of Contents Acknowledgement Supervisor’s Declaration Student’s Declaration Abstract 1 Chapter One: Introduction 1.1 Introduction 1.2 Background of…

Abstract Today pricing strategy is playing a vital role for building the integrated marketing strategy of a company. Today grocery industry is growing rapidly for an increase in the demand. There has created a huge competition in the market. On the other hand the brand switching because of price is very high in this sector. So, pricing strategy is very necessary for this industry. This research has collected data from 100 Tesco customers as sample that making a significant outcome on the pricing strategy. This research is adopted appropriate methods to justify the findings accurately according to this research. Table of Contents Supervisor’s Declaration Student’s Declaration Abstract 1 Chapter One: Introduction 1.1 Introduction 1.2 Background of the research 1.3 Rationale for study 1.4 Research Aim, objectives, Questions and hypothesis 1.4.1 Research Aim 1.4.2 Research objectives 1.4.3 Research…

Abstract This study was conducted on the impact of marketing channel for delivering the consumer value Of Levis Strauss & CO. an apparel industry. Although many service quality measurement models are available the study the study is conducted in an open way. At first some questions are made about the service quality of marketing channel and then give it to the consumer the primary dataare collected. And the decision of this research is also given by depending on the result that collect from questionnaire, interview of the marketing personnel and my direct observation of the employees and consumer behavior. Total 10 customer service dimensions were measured under the questionnaire. A primary survey was conducted by taking 100 samples on the customers of Levi Strauss & CO. in United States. The research found that the service quality model used in the study is valid and this validity gives an accurate result…

Abstract This dissertation was based on the organizational culture of the Toyota automobile industry considering the employee productivity. To get the maximum performance have to make sure at the very beginning the proper working environment for their employee. When any organization tries to have this they create a proper organization culture. Organization culture influence in the employee productivity very strongly also it helps to make shape the internal environment for various elements of the organization. Then the next thing is that the employee participation is one of the key elements in increasing employee productivity. Then the reward system should be carry on the organization to get back the proper performance and the Toyota industry are doing their task by having this and this also motive the employee as well. Again to get the expected have to take sometimes risk. Innovation and risk taking is like as the driven power…

Abstract The researcher intended to analyse the customer preference based new brand popularity of Lipton tea to gain business success at complex UK tea market. The researcher uses interpretive research philosophy, deductive research approach, and analytical research purpose, multi-research strategy by applying case study, FGD (Focus Group Discussion) and survey research strategy. The researcher chooses samples for primary data collection procedure by purposive sampling procedure that helps to choose 82 Lipton customers from 0.43 million customers of Lipton tea at UK market and used same technique for selecting the marketing managers of Lipton tea to collect FGD data. The finding represents customer perception increases customers’ impression, response and awareness for Lipton tea that has total 74 percent positive response. Brand identity based financial and marketing aspects are introducing Lipton brand at UK market that has 77 percent positive response. Green tea based marketing technique of Lipton tea has high…