ISLAMABAD (APP) – The United Nations Entity for Gender Equality and Empowerment of Women (UN Women) Thursday named Muniba Mazari as Pakistan’s first female Goodwill Ambassador.

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The announcement took place in Saudi Pak Tower, here which turned Orange in colour to mark 16th Day of Activism against gender-based violence.

Under a global initiative `Orange the World: End Violence against Women and Girls’ led by UN Women on behalf of the UN Secretary-General’s global campaign UNiTE to End Violence against Women, the campaign’s ORANGE colour reflects a bright and optimistic future for women and girls, and a life free from violence and discrimination.

In her new role as National Goodwill Ambassador for UN Women Pakistan, artist-activist-writer-singer and motivational speaker, Muniba will dedicate her efforts towards empowerment of women and girls, and would serve as an advocate for UN Women’s “Planet 50-50 by 2030: Step It Up for Gender Equality” and other campaigns advocating for change to address the challenges that are holding women and girls back from reaching their full potential, whilst engaging men and boys to take a stand and speak up for women’s rights as human rights.

Muniba, who for over the last seven years has been in a wheelchair after a car accident that left her with spinal cord injury, has represented the voice of women, men, girls and boys across Pakistan on important issues of gender inequalities, discrimination and determination not to give up and win against the odds.

Muniba’s passion and conviction for women and girls’ rights will galvanize a multiplier effect that together with UN Women will reach the hearts and minds of the people of Pakistan and beyond.