DC Comics’ new identity

Pentagram partner Emily Oberman has been lucky enough to work on the rebrand of the DC Comics iconic identity. The comic brand has had many different identity iterations since it’s inception 80 years ago. Oberman’s marque draws inspiration from the logos that have gone before, whilst also maintaining that strong, recognisable DC feel. The new logo begins it’s lifespan May 26th 2016.

DC Entertainment senior vice president of marketing and global franchise management, Amit Desai, says: “While comics continue to be the heart and soul of DC, the brand has evolved to now stand for powerful storytelling across so many different forms of media.” (Via www.designweek.co.uk)