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Late News

Published on August 07, 2000.

Burger King rebuts rumor of review

[miami] Burger King Corp. Senior VP-Marketing Stefan Bomhard last week categorically denied speculation that Lowe Lintas & Partners Worldwide, New York, agency on its $400 million national account, had been terminated or faced a review. In a statement, he said, "We have a solid relationship with Lowe Lintas & Partners." The speculation followed a news release from recently named western regional shop Odiorne Wilde Narraway & Partners, San Francisco, that its effort for BK's 99› XL Deluxe Burger was slated to roll out to the company's three other regions. Odiorne executives were unavailable for comment at press time.

[new york] Goldman Sachs Financial Corp. narrowed the review for its consolidated $25 million account to Mullen, Wenham, Mass., and Ogilvy & Mather, New York, according to executives close to the review. Ogilvy joined the review shortly after D'Arcy Masius Benton & Bowles, New York, and Mullen made final presentations last month. A D'Arcy spokeswoman could not confirm whether the agency was cut from the review, which is expected to wrap up shortly. Goldman wants to consolidate the account, previously divided among New York shops Doremus, Lowe Lintas & Partners Worldwide and Mezzina Brown & Partners. Pile & Co., Boston, is handling the review.

Pine Sol, Resolve aim for floor space

[oakland, calif.] Clorox Co. will roll out Pine-Sol Spray & Mop, a floor cleaning spray, in October, backed by an estimated $5 million in TV and print advertising from DDB Worldwide, San Francisco, to break in January. Meanwhile, Reckitt Benckiser is moving to extend its Resolve line with the September rollout of a new scented product for use in steam carpet cleaning machines. Ad plans weren't available at press time. McCann-Erickson Worldwide, New York, handles Resolve.

Hispanic suit prompts WPP response

[new york] WPP Group responded last week to a $1 billion lawsuit filed in U.S. District Court by the Hispanic Newspapers Network in a statement to the media, calling the suit "frivolous and completely without merit. . . .We have fully complied with all government contractual provisions for the inclusion of minority businesses in federal advertising campaigns," the statement read. The statement also included a comment by Zeke Montes, president of the National Association of Hispanic Publications, which does not support the lawsuit, who said, "It is our intent at this time to continue to work with corporate America, the U.S. government and their ad agencies in advocating for a greater percentage of the advertising business." (See story, Page 16).

[beverly hills, calif.] The Family Friendly Programming Forum, a group of 43 major advertisers, honored family-oriented TV programming and actors at its second annual Family Television Awards Aug. 3 at the Beverly Hilton Hotel. The ceremony will be broadcast Aug. 10 on CBS. Honorees included ABC's "Oprah Winfrey Presents: Tuesdays With Morrie," "Who Wants to Be a Millionaire" and "The Wonderful World of Disney"; CBS' "Everybody Loves Raymond"; NBC's "The West Wing"; A&E's "Biography"; and CNBC's "National Geographic Explorer," as well as actors Della Reese and Michael J. Fox.

Sears, Nascar extend tie for 5 more years

[hoffman estates, ill.] Sears, Roebuck & Co. has extended for five years the sponsorship and marketing partnership between its Craftsman brand and Nascar, backing its Craftsman Truck Series and Nascar's Weekly Racing Series at local tracks nationwide. Sears said spending in support of the deal would be $5 million per year. Ogilvy & Mather, Chicago, handles the project.

Publicis in Mid America takes Hoovers' account home

[austin, texas] Online business information site Hoovers tapped Publicis in Mid America, Dallas, as agency of record. Hoovers said spending on the account will be $12 million. TFA/ Leo Burnett, Austin, and Temerlin McClain, Irving, were also finalists. Stevenson Strategies & Tactics, Austin, was the consultant. Incumbent GSD&M did not participate.

F.Y.I.

Tom Cavanagh, 53, to senior VP-management supervisor on the southern California Ford dealer ad association account at Dailey & Associates, Los Angeles, from executive advertising manager, American Isuzu Motors, Cerritos, Calif. Phil Kelley succeeds Mr. Cavanagh, from executive manager of retail marketing. . . . Spiegel is believed to have chosen Cramer-Krasselt, Chicago, for its $5 million account. Wolf Group, New York, formerly handled. . . . Dan Cosgrove, president of Eyemark Media Sales, has left King World/CBS Entertainment. He did not announce plans to immediately join another company. The media sales divisions will now be overseen by Steven Hirsch, president of King World Media Sales. . . . SmartAge.com Corp., San Francisco, has awarded its anticipated $15 million advertising account to Grey Worldwide. New & Improved Advertising, Phoenix, was the previous agency. . . . Prestige Brands International awarded Harris Drury Cohen, Fort Lauderdale, Fla., its Chloraseptic account. D'Arcy Masius Benton & Bowles, New York, had handled the brand when it was at Procter & Gamble Co. . . . Gemstar, Pasadena, Calif., marketer of the Rocket eBook, has narrowed the search for an agency to a.k.a. Euro RSCG, Citron Haligman Bedecarre and Tonic 360, all San Francisco, as well as Butler, Shine & Stern, Sausalito, Calif. Spending, including bartered media, is estimated to be more than $50 million. . . . Eric Leventhal to VP-marketing, Dannon Co., Tarrytown, N.Y., from category business director, beverages, Campbell Soup Co. He succeeds James Taylor, who left in April.