Business Building Jan/Feb 2016

A Shift in Equality

I’m proud of this issue of Call Up because it touches on a few different topics that I hold dear to my heart—the first being making the industry a more welcoming place for women. We in the bike industry need to stand up for and provide products for women. We should be inspiring, educating, and prompting more women to seek a career in the industry. In this issue, we talk about hosting open shop nights for women and how they can help move the needle of equality forward. We’ll also talk about the importance of properly merchandised apparel in your shop. Keep your apparel section fresh so that customers get a real shopping experience when they come in.