P&G, Firehouse Subs partner in support of national Fire Safety month

By Rozanne Gelbinovich

CINCINNATI — Procter & Gamble Professional, the away-from-home division of P&G, on Thursday announced a partnership with Firehouse Subs in support of national Fire Safety month.

Consumers who buy a $5 medallion at any of Firehouse Subs' 453 restaurants will receive a Duracell 9-volt battery for their home smoke detector. Smoke alarms can become desensitized over time, and the goal of the partnership is to encourage consumers to replace their current smoke alarm battery with a new Duracell 9-volt battery. All proceeds raised through purchases of medallions will go toward the equipment, education and funding of public safety entities through the Firehouse Subs Public Safety Foundation.

"We're pleased to partner with Firehouse Subs to help shine a light on the need for fire prevention while simultaneously offering consumers with a simple solution — a 9-volt Duracell battery — for home fire safety," said Eric Hetrick, P&G Professional North America commercial director. "This partnership is one example of P&G Professional's ongoing commitment to work closely with our customers to help improve their business, and the lives of their employees and customers."

Robin Peters, executive director of the Firehouse Subs Public Safety Foundation, added, "We are fired up for Fire Safety Month and want to raise awareness, as well as funds, for deserving first responders. Through donations raised in our restaurants, we have given more than $3.1 million in lifesaving equipment to fire departments, police departments and EMS across the country. We hope to raise a record amount this October, and are thrilled to partner with P&G Professional in distributing Duracell 9-volt batteries for use in home smoke detectors to further help the life-saving efforts of first responders."