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Ubisoft's Multi-country Reach and Frequency Study for "Michael Jackson: The Experience" Video Game Now Available

For the launch of their video game, "Michael Jackson: The Experience", Ubisoft ran a multi-media campaign in the UK, France and Germany with Google.The research conducted with GfK and MarketingScan, seeks to understand the overall impact of each media and YouTube formats in the mix-media in terms of reach and frequency. It also examines the […]

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For the launch of their video game, "Michael Jackson: The Experience", Ubisoft ran a multi-media campaign in the UK, France and Germany with Google.

The research conducted with GfK and MarketingScan, seeks to understand the overall impact of each media and YouTube formats in the mix-media in terms of reach and frequency. It also examines the incremental impact of YouTube in terms of reach, frequency and profiles.

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