How to Find Instagram Influencers (AT NO COST!)

Instagram is filled with so many promising KOLs to work with. But most of the time, their prices are high and some of them are not really influential. The good news is that there are also effective KOLs out there—and if you’re a brand looking to work with them, you better watch this video for the tips that you’ll surely need to be able to find them!

FULL VLOG TRANSCRIPTION:

Let’s establish 2 key points first: #1: You already know what you’re trying to reach, who you’re trying to reach and #2: You are looking for a DIY way. If you have a budget, better look for agencies or platforms out there.

#1: Hashtags. —start with hashtags that are related to your brand then scroll through the people Instagram recommends on this page. Try to follow them, like their posts, this way, Instagram will know you’re interested in these type of profiles, hence, they will suggest and recommend similar profiles to you explore page later.

#2: Look at Your Followers —are any of them fit into what you’re looking for? If yes, then they’re the perfect ambassadors as they already have a connection with you.

#3 is Look at Your Competitor’s Followers —and do the same thing.

#4: Look in Who’s Tagging Your Competitors —people who are already tagging them are people who are already promoting them. See if you’d like to engage with these accounts. If not, you still need to follow them and like their posts so that Instagram knows that you’re interested in these type of profiles and suggest similar accounts to you.

Last but not the least, Google It! Simply search ‘Instagram Influencers’ and then your ‘industry’ so that you can see a lot of results that Google recommends and see other results from other articles. So, try these now guys and let me know the results. Look forward to see you next time.