If you’ve paid attention to any contemporary hip-hop recently, you’ve probably heard the phrase “Free Max B.” It’s been a consistent meme in the genre for at least five years, with everyone from Curren$y to Drake adding their take on it—even Jay-Z, who was soundly dismissed by Cam’ron in 2006 on “You Gotta Love It” (with a hook provided by Wingate), gave a nod on last year’s “3 Kings” with Rick Ross and Dr. Dre. On the cover of February’s XXL, French Montana proudly displayed his “Free Max B” T-shirt next to A$AP Rocky.