About Me

The Best Ad Critic In The World™ (™ pending), but I'm done as a reviewer, at least full-time. I'm also a damn good copywriter with 20+ years experience in NYC. Hire me for your in-house creative department, and I will help you make better, more interesting, and more effective ads/branded content. Samples/resume available upon request. Salary request is very reasonable.

3 Comments:

Saw this ad at a tram stop in the city of Melbourne during the Easter break the ad opposite this one had similar imagery, but said he’d be operating a nail gun! Too many people die or are seriously injured from operating heavy machinery. To promote and glamorise irresponsible behaviour which will be solved by this product is shameful and down right dangerous. Australia has major campaigns highlighting the real issues of fatigue and driving under the influence, this campaign has made a mockery of a real issue and the people who have been affected (many of whom are young men).