Cinemagraphs: Using Animated Gifs In High Fashion Photography

Animated gifs have long been the bane of designers since the birth of the internet but one photographer is trying to change that. New York photographer Jamie Beck is attempting to take it back from the seedy forum boards and MySpace glitter unicorns.

Here is what The Atlantic had to say:

Jamie Beck, a photographer based in New York City, created these highbrow GIFs of Canadian supermodel Coco Rocha and featured them on her “From Me To You” Tumblr. She calls them “cinemagraphs,” which are “more than a photo, but not quite a video,” according to Rocha.

Of course the technology to create GIF’s has been around for decades but I believe its potential for both expression and impact, within the fashion world, has yet to be fully explored. Let me put it this way — film has been around for a century, does that mean that we’ve exhausted the possibilities?