Category: Marketing

One of the most crucial things to understand in sales and marketing is funnels. Funnels are used to describe everything from how users behave on your e-commerce platform to how a sales team is working through their leads. Funnels are different than a simple data dump in that they always describe a flow of data … Continue reading Building and Using Funnels

Today, I was reminded of the wise words of a true hero, Yoda, the legendary Jedi Master. I’ll come back to this legend in a second. One of the benefits of my role is being able to speak to all the great entrepreneurs we work with. I’m fortunate to see what works well in each … Continue reading What Jedis and entrepreneurs have in common

Excelling at search engine optimization (SEO) is a key component of a successful strategy for most online businesses. However, for many founders and marketers without a strong online background, SEO can often come across as a black box. As for all other marketing channels, my favoured approach is highly analytical. I prefer to start with … Continue reading The Non-Marketer’s Guide To SEO

Too many marketers are not sufficiently data-driven. They act as if they were engaging in the old world, where things were far less tangible due to lack of transparency and data. This is no longer an excuse. It doesn’t mean that you should always let cost efficiency dictate your budget allocation – for some brands, … Continue reading Determining How Much To Bid CPC on AdWords

Last week, GrowthHackers.com hosted an AMA with Andrew Chen. Andrew has worked as an advisor/investor for startups including, AngelList, AppSumo, Barkbox, Dropbox, Qualaroo, ZenPayroll and others. Besides from his various roles, Andrew frequently posts on his blog, http://andrewchen.co/ I recommend that you use your brain, first and foremost, to think about growth A big topic … Continue reading Andrew Chen (AngelList, Dropbox, etc.) on Acquisition and Retention

One mistake digital marketers repeatedly make is to use the budgeting function in Google AdWords to limit their spending. You should never limit your spending by your budget – there are other ways to control the spending. To reach this conclusion, it’s essential to understand the fundamental dynamics of how search engines allocate impressions across … Continue reading Why You Shouldn’t Use Budgets In AdWords