We all have good days and bad days. I remember some really bad days after a big personal loss and how hard it was to remain focused on sharing my art or anything else. And we all have had that show where we were in less than perfect health. We have all been beyond...

When you stand back and look at your recently completed piece of art, do you imagine it being purchased? Have you identified your target market? In recent times, there are marketing gurus telling people to spend significant time developing an “avatar” of...

Don’t lose sight of your responsiblities We all have been there. You’re at the end of a three-day art fair and exhausted. Heck, even a one-day event can be exhausting. You may even have a slightly hoarse voice. Add to that, you just had a long presentation...

It’s not about you. It’s barely even about your art. She’s an artist who has been selling her work for years – over 30 years, in fact. She called me wondering about all the close calls she has at every show. She said, “They get really...

You know for a fact that you make a deep and everlasting impression on your collectors. You know they have a moment of complete surrender to the good feelings that your work generates each time they connect again; when they put on that hand-woven scarf, careful to...

Do you talk or do you listen? Silence is Golden. Especially throughout your entire presentation of your art to potential collectors. When we feel compelled to break into the silence, it is often the result of us feeling anxious, impatient, or just plain uncomfortable...

Being Intentional Art sales are rarely accidental. A sale will flow from having selfless intentions and the intentional sharing of your artistry. When you show your concern for the viewers of your art, you naturally develop a basic sense of purpose. Why does it...

Unveiling the Core with Active Listening Something different is going on here. It’s art. It’s your art. It’s from your core. And it’s striking them at their core. For most Artists, it’s difficult (and uncomfortable) to use the standard...

Sharing Gene How does it feel to know your art is in your collector’s homes or adorning bodies? Perhaps it’s sitting on a mantle, a pedestal, or greeting guests at an entryway? You know your art is a catalyst to countless moments of undefinable joy and...

What’s LUCK got to do with it? (Special Note: This post will seem to be for artists only. It is and it isn’t. If you are not an artist you will still see some of my marketing brain at work in this post. Or you can just ignore this and wait for my regular...