The World Cup is upon us and although this event isn't as big for Americans as the Olympics or the Superbowl, it's a major event around the world. And how are people celebrating? With sex toys.A German sex toy store has come out with a line of vibrators named after famous World Cup stars. Michael Ballack and Oliver Kahn of Germany and David Beckham all have namesakes. The trick is that the company uses the first name and last initial (Michael K. for example) so they don't have to pay royalties. Unfortunately, those athletes aren't so psyched about having their name attached to a six and a half inch dildo and have filed injuctions. For now, the retailer has pulled the dildos off the shelves.At Babeland, we've always named our dildos. You could say that Bogart, Bond, and Brando aren't named for anyone in particular - but how many of us haven't wanted to spend a night with at least one of those guys? Movie stars or soccer players, naming dildos makes them fun and playful. And in this case, helps them sell.The German retailer is also selling a tiny soccer ball-shaped vibrator and panties that come in country colors.This is just the first example of what will probably become a growing trend. Sports merchandise sells. Sex sells. Put them together? Big bucks. If the trend made its way over to the United States, we could have Derek Jeter dildos and vibrators shaped like footballs. Sports are quite sexual (shotput, javelin throw, breast-stroke...). It's a natural pairing.