It means marketers can now automatically test many different creatives and offer variables, and ensure they get it right first time. Different images within the email are tested and the most successful combination automatically rolled out after a statistically valid sample has responded to the email campaign. This increases content relevance, response and revenues on-the-fly.

Marketers can also access real time response reports to understand which element of a campaign is driving the best results.

“Many of our clients have been using MVT to optimise their web sites and landing pages, now they can automate the testing and optimisation of their email marketing campaigns” said Nick Heys, CEO and founder of Emailvision. “Our clients that have started using this new service have seen immediate increases in revenues by up to 20 percent.”