Many litecoin investors followed the wrong herd last December when its founder Charlie Lee sold all of his shares in the company to avoid a conflict of interest. This should have indicated to investors that the price would not hold and would decline, Spatafora says. Instead of selling, many crypto investors bought more litecoin "like idiots when it was not sustainable," he says.
Bitcoin faced extreme headwinds in March when Alphabet's Google (ticker: GOOG, GOOGL) joined Facebook (FB) in banning ads for cryptocurrencies, which lowered liquidity in the market. In an abrupt reversal, Facebook said on June 26 that it would allow some ads for cryptocurrencies, but continues its ban against initial coin offerings and binary options.
According to PricewaterhouseCoopers, four of the 10 biggest proposed initial coin offerings have used Switzerland as a base, where they are frequently registered as non-profit foundations. The Swiss regulatory agency FINMA stated that it would take a “balanced approach“ to ICO projects and would allow “legitimate innovators to navigate the regulatory landscape and so launch their projects in a way consistent with national laws protecting investors and the integrity of the financial system.” In response to numerous requests by industry representatives, a legislative ICO working group began to issue legal guidelines in 2018, which are intended to remove uncertainty from cryptocurrency offerings and to establish sustainable business practices.[50]

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