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Ford EcoSport small crossover spied on U.S. roads: Are we ready for a B-segment people hauler?

August 15, 2012

1 of 10The Ford EcoSport prototype shares a platform with the Ford Fiesta.

Photo by HADI KADRI/AUTOWEEK

2 of 10A view of the nose of the Ford EcoSport prototype.

Photo by HADI KADRI/AUTOWEEK

3 of 10Camouflage covers the large grille of the Ford EcoSport prototype.

Photo by HADI KADRI/AUTOWEEK

4 of 10A rear view of the Ford EcoSport prototype.

Photo by HADI KADRI/AUTOWEEK

5 of 10The Ford EcoSport's spare tire is mounted on the rear door.

Photo by HADI KADRI/AUTOWEEK

6 of 10A Ford EcoSport prototype seen from the side.

Photo by HADI KADRI/AUTOWEEK

7 of 10A Ford EcoSport prototype spied on the freeway.

Photo by NICK MIOTKE/AUTOWEEK

8 of 10A front view of the new Ford EcoSport.

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9 of 10A rear view of the Ford EcoSport.

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10 of 10A side view of the Ford EcoSport.

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Ford may need a smaller crossover in its lineup, and the new EcoSport--created in Brazil and designed for markets such as India--could fill that opening.

Need evidence? This camouflaged prototype has been spotted on the streets in metropolitan Detroit. Underneath the paint, this crossover is the new EcoSport that was unveiled in India in January (we've put some photos of that car in the gallery for you to compare).

Now, the Ford folks have said since that intro that the EcoSport is not coming to the U.S. market. They're sticking to that stance.

But, this is the One Ford era. Products are designed on global platforms and engineered for global markets. So, the EcoSport in the U.S. market is not implausible.

The EcoSport rides on Ford's B-platform, which underpins the Fiesta in the United States and Europe. Ford has also just launched the B-Max wagon, with sliding rear doors, on that platform in Europe.

The EcoSport was developed by Ford's design team in Camacari, Brazil--the country is one of the crossover's prime markets. It includes signature design cues, such as the large grille and narrow headlamps. The rugged roads in Brazil and India make a full-size spare tire a must-have--and the platform's size makes hanging it on the rear door necessary.

It's not unusual for automakers to test vehicles developed for other markets near the home office. And Ford's Michigan complex houses its prototype build operation. So Ford insiders caution that the EcoSport's appearance in Detroit is not an automatic signal that we'll get it here.

But the looming boost in fuel-economy regulations, combined with consumers' continued preference for crossovers in the United States and Europe, makes it impossible to rule out getting an EcoSport-sized vehicle here.

And it's not impossible that Ford has decided to test the waters here by putting an EcoSport prototype on the roads to see what reaction it gets.