IWC Schaffhausen goes digital with Mr Porter and Net-a-Porter

Just in time for the holiday season, two leading online retailers have welcomed a master watchmaker into their mix.

Watch connoisseurs take note! Luxury watchmaker IWC Schaffhausen has made it even more convenient for you to own that coveted IWC timepiece. Partnering with luxury online retailers Mr Porter and Net-a-Porter, the Swiss maison is increasing its reach through a special but varied selection of fine timepieces including watches from the Pilot, Ingenieur, Aquatimer, Portugieser and Portofino collections.

"We are excited to offer a curated selection of IWC's most iconic watches on Mr Porter and Net-a-Porter, where we can reach men and women who appreciate quality, elegance and style," said Georges Kern, CEO, IWC Schaffhausen. "This is a great opportunity for us to make our products more easily accessible for a younger generation of watch lovers who are used to shopping online."