What it is: A soft matte, silky-smooth bronzer that instantly gives skin the look of a natural tan. What it does: This bronzing powder is formulated with the perfect balance of red and brown tones (that exist in a true tan) to create the most natural effect. It blends perfectly with all skintones for a sun-kissed glow and the buildable formula allows for a "deep tan" look. (via Sephora.com)