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Kogan’s first “flagship” is a low price midrange smartphone

E-tailer Kogan has unveiled what it calls its first "high-end" flagship smartphone, a 5.5-inch aluminium-clad device dubbed the Agora 6 Plus.

While the AUD$349 handset sounds high-end on paper thanks to a feature list including an octa-core processor, rear-facing fingerprint reader, and a 21MP camera, the processor in question is a Helio P10. This processor can certainly hold its own against midrange smartphones, but doesn't quite compare to the Snapdragon 820 processor found in devices that Kogan is eager to pit the Agora 6 Plus against.

Of course, this doesn't mean the Agora 6 Plus won't be a good phone on its own merits, the comparisons Kogan makes to the likes of Samsung's Galaxy S7 don't necessarily hold true.

It's also worth noting that Kogan hasn't had a great track record when it comes to supporting its home-brand smartphones with post-release software updates. Kogan's Agora 4G – which launched with KitKat – never saw an upgrade to Lollipop, let alone Marshmallow.

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