Cassandra Mayer, a Marketing Management honours student, attended the European Bachelor Summer Institute from 28 May to 9 June 2017 in Vallendar, Germany, together with two other students from the Faculty of Economic and Management Sciences. The two-week programme was held and conducted by WHU - Otto Beisheim School of Management, a leading German business school that is continuously ranked among the top in Europe.

Three students from the Faculty of Economic and Management Sciences (EMS) recently attended the European Bachelor Summer Institute course titled 'The Business, Political and Cultural Environment in Europe', presented at WHU - Otto Beisheim School of Management in Vallendar, Germany.

On Wednesday evening, 21 June 2017, the annual EMS Faculty Awards Function took place. The EMS Faculty Awards Function is hosted to honour and celebrate the research and teaching achievements of the Faculty of Economic and Management Sciences staff members.

The Faculty of Economic and Management Sciences celebrated the excellent research and teaching and learning achievements of academic staff members at the prestigious annual EMS Awards Function, which was held on 21 June 2017.

Prof Gené van Heerden, Associate Professor in the Department of Marketing Management, attended the Academy of Marketing Science (AMS) conference from 24 to 26 May 2017 in San Diego, California. The theme for the conference was ‘Back to the future: Using marketing basics to provide customer value’.

On 5 May 2017, twelve third-year Marketing Management students – one representing each Practical Project team – set off to Brits, North-West, to learn how Bridgestone’s portfolio of tyres are produced from start to finish at the plant. The students were transported in a Bridgestone-branded bus, and received complimentary cooler boxes with various snack items for the journey. These were greatly appreciated.

“UP4Marketing”: BCom Marketing Management attracts prospective students at UP’s 2017 open day

Posted by: Marketing Management

14 June 2017

It was with much excitement that the University of Pretoria opened its gates to prospective students on 20 May 2017. Shortly after 8:00 the walkways of UP’s Hatfield Campus were buzzing with scholars, parents and teachers, all eager to enquire about possible degree choices.

Prof Elsabé Loots, Dean of the Faculty of Economic and Management Sciences at the University of Pretoria, hosted top academic achievers in the Faculty at the prestigious annual Dean's List Awards function on 16 May 2017.

The Department of Marketing Management at UP will, for a second year, work in partnership with Bridgestone tyre manufacturers on the third-year Marketing Management practical project. The focus of the project for 2017 is to develop a brand communications plan specifically for Firestone (a brand owned by Bridgestone) to increase awareness of this brand among 18 to 45-year-old tyre consumers. The Bridgestone team launched the project during class on 25 April 2017, introducing students to the company and the project.

Prof Pierre Mostert of the Department of Marketing Management was honoured at the University of Pretoria's Academic Achievers Awards, held on 9 May 2017, for his National Research Foundation (NRF) rating.

The Department of Marketing Management was requested to share how it incorporates social responsibility into the curriculum during the steering committee of the University Social Responsibility Network's recent visit to the University.

Excitement filled the air as Professor Alta van der Merwe, Deputy Dean of the Faculty of Engineering, Built Environment and Information Technology (EBIT) at UP welcomed and congratulated 80 students who were collectively awarded bursaries to the value of R7,1 million from the Banking Sector Education and Training Authority (BANKSETA).

Bright and early on the morning of 25 April 2017, the Department of Marketing Management welcomed its top achievers and their families/partners to the annual Marketing Management prize-giving function. The High Performance Centre at the University of Pretoria served as a suitable venue for the celebration, as all of the students were the top performers of their respective year groups.

Changing the lives of Marketing Management students – one bursary at a time

Posted by: Marketing Management

12 April 2017

The lives of 40 Marketing Management students were changed on Wednesday, 29 March 2017, when they were informed that they were recipients of the 2017 Banking Sector Education and Training Authority (BANKSETA) bursaries. For these bursaries, 40 of the best performing BCom (Marketing Management) first-, second- and third-year students of 2016 were identified, based on a gender and racial quota.