314

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English and Spanish language Kool cigarette television commercials ("Come up to the Kool taste" and "You never had it so cool"). This video contains 2 parts. Topics: tobacco, cigarette, television, advertising, menthol cigarette, male, female, Hispanic American

239

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English and Spanish language Kool cigarette television commercials ("Come all the way up to Kools"). This video contains 2 parts. Topics: tobacco, cigarette, television, advertising, menthol cigarette, male, female, Hispanic American

35

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Compilation of commercials in English and Spanish for youth smoking prevention campaign Think. Dont Smoke sponsored by Philip Morris. Also includes commercials educating parents how to help children cope with peer pressure and prevent them from smoking. Topics: tobacco, cigarette, youth, children, youth access, anti-smoking advocacy, television, industry...

246

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Video opposing an attempt by Congress to increase excise taxes to address the federal deficit. The video focuses on three points: an increase in cigarette excise taxes will not significantly reduce the deficit, this type of tax is unfair to low and middle income groups, and it will have a deleterious effect on jobs in the tobacco and related industries, thereby reducing federal tax revenue. Topics: tobacco, cigarette, Congress, excise tax, African American, Hispanic American, working class,...

150

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Jim Johnston addresses his first breakfast meeting of managers. He talks about R.J.Reynolds' strengths and weaknesses, his vision for the company and what is needed to implement that vision. He points to problems confronting RJR including an acceleration in the rate of decline of smokers, an increase in prices by Philip Morris, an increase in state excise taxes, a decline in the social acceptability of smoking, the aging of the RJR customer base, their customers switching to competitors' lower... Topics: tobacco, cigarette, business activity, cigarette brands, product development, young adult smoker,...

283

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Presentation by R.J.. Reynolds' media department for new employees in the brand management department. Management provides an overview of the organizational structure of the department and how other departments relate to it. Tom McCabe then discusses several media projects including advertorials aimed at the young adult smokers market segment, custom print vehicles sponsored by Reynolds, sports and mall advertising, and advertising aimed at the Black and Latino markets. Click Here to View Part... Topics: tobacco, cigarette, advertising, marketing, promotions, cigarette brands, demographics, young adult...

538

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Video produced by the Carolina Cigarette Company, a subsidiary of Lorillard, that showcases the history of tobacco in the United States, farming of flue cured tobacco, and the manufacture of cigarettes, especially the Triumph brand, by the company. Also included is a commercial for Harley Davidson cigarettes produced by Dentsu, Young & Rubicam. One version of the commercial was made for a Japanese audience. Click Here to View Part 1 Click Here to View Part 2 Topics: tobacco, cigarette, Burley tobacco, Virginia tobacco, tobacco farming, Hispanic American, tobacco...

314

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Presentations, with slides and video, on the 1993 marketing plans for various cigarette brands made by Lorillard. Special issues included the relatively new use of direct marketing to cigarette smokers, pricing, and the history of Old Gold's marketing firsts (Voice from the Sky airplane promotion, television sponsorship, etc.) Click Here to View Part 1 Click Here to View Part 2 Click Here to View Part 3 Click Here to View Part 4 Topics: tobacco, cigarette, cigarette brands, marketing, advertising, promotions, sales, low yield...

658

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Tape contains three segments: Video made to recruit recent MBA graduates to work at Philip Morris, particularly in the marketing department. Highlights of the 17th Conference of the National Council of La Raza produced by Philip Morris. Segment on farmers expressing concerns about the FDA plan to regulate tobacco. Topics: tobacco, cigarette, promotions, advertising, tobacco industry employee, marketing, cigarette...

298

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Victor Lindsley presents Lorillard's 1993 marketing plan for the Newport brand. Includes discussion of marketing to prison inmates and an audiovisual presentation on marketing in various venues such as clubs, street fairs and on the street. Click Here to View Part 1 Click Here to View Part 2 Topics: tobacco, cigarette, menthol cigarette, African American, young adult smoker, marketing, cigarette...

387

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Second day of hearings by the Drug Abuse Advisory Committee of the Food and Drug Administration about nicotine in cigarettes and other tobacco products. The Committee hears testimony from tobacco control advocates and industry sponsored scientists about whether nicotine is addicting, the dose response relationship in nicotine dependence and whether the Federal Trade Commission's tar and nicotine ratings reliably state the level of nicotine delivered to a smoker. Topics: tobacco, cigarette, hearing, nicotine, addiction, Surgeon General, pharmacology, nicotine...