Newton Running, the leader in performance running shoes that actively support and strengthen natural running motion, has signed on as the official running shoe of the 2013 BolderBOULDER 10K. The 35th running of the BolderBOULDER, which is the U.S.’s third-largest running race, will take place in Boulder, Colorado, on May 27, 2013. “We couldn’t be more proud to associate Newton Running with Boulder’s most prestigious and largest road race,” says Newton Running CEO Jerry Lee. “As our shoes gain popularity among runners of all levels and age groups, we want to support the events that motivate people to run their best.”