SproutSocial Software

SproutSocial is a cloud-based social media management solution that caters to businesses of all sizes and helps them to manage their audience interactions and marketing routines. Key features include automated publishing, conversation tracking, social content management, social media analytics and more.

The solution features a “Smart Inbox,” which combines the social media interactions from different social media websites. It helps users manage interactions by turning messages into tasks, assigning them to specific people and allowing team members collaborate on the assigned tasks. SproutSocial's social media publishing functionality automates the process of scheduling social media content and managing content approval for the content before publishing. By using SproutSocial's reporting and social media analytics functionalities, users can monitor social media performance of the brand across various platforms.

SproutSocial offers services on a monthly subscription basis that includes support via phone, email and other online resources.

I like Sprout Social and recommend it for mid-size and large businesses but find it not worth the cost for small businesses with simpler needs.

Pros

I really like how intuitive Sprout Social's user interface is. The Smart Inbox is a great feature, as is the Sprout Queue. I like that I can view scheduled messages in list or calendar form. RSS feeds make finding content easy, and the content suggestions tool is useful (and improving).

Cons

It's a bit expensive compared to tools like Buffer or HootSuite's free / Pro plan. That said, it's certainly more robust than Buffer, and a better user experience than Hootsuite. I've also had occasional issues with accounts getting disconnected and posts failing to send.

December 2018

Sinead from MXB

Company Size: 51-200 employees

Review Source: Capterra

Ease-of-use

3 of 5

Value for money

1 of 5

Customer support

1 of 5

Functionality

1 of 5

December 2018

SproutSocial Flawed System

Poor and unprofessional.

Pros

The marketing - really paints a picture of something the software is not.

Cons

Quite a lot. Lack of customer service. Unclear billing. Hidden fees beyond subscription plan. On-going fees and recurring costs with no clear indication of what these are for.

December 2018

Mohamed Amine from Streamerz

Company Size: 11-50 employees

Review Source: Capterra

Ease-of-use

5 of 5

Customer support

5 of 5

Functionality

2 of 5

December 2018

A great Social Media Management Solution

Overall my experience with Sprout Social was good, they provide excellent customer support and I enjoyed our webinars and phone calls with them,

Pros

It's great for managing brand accounts across multiple platforms simultaneously with neat features like Scheduling Instagram Posts and provides useful insights. Credit card payment is also a plus!

Cons

Like I said it's a good solution for managing multiple accounts but, it's not so great for monitoring specially on Facebook. To be fair I was informed that they no longer monitor Facebook, but our clients online presence on Facebook is very important.

December 2018

Chelsea from Relic Agency

Company Size: 11-50 employees

Review Source: Capterra

Ease-of-use

4 of 5

Functionality

4 of 5

December 2018

Great social media tool

Pros

In my experience, Sprout Social is the best social media management platform. It's especially great when working with teams as it's easy to manage tasks and communicate within the platform.

Cons

I'd like to see more robust options for reporting. The current options aren't bad, but I'd like deeper metrics.

December 2018

Jason from Christ Community Chapel

Company Size: 11-50 employees

Review Source: Capterra

Ease-of-use

4 of 5

Value for money

3 of 5

Customer support

4 of 5

Functionality

4 of 5

December 2018

Have tried many social management platforms, Sprout is one of the best!

Pros

Have tried many social management platforms, Sprout is one of the best! My favorite feature is the inbox where you can track all engagements from​ all channels and assign them to other team members (if you have that plan).

Cons

It's very expensive. I know it has a lot of great features, but compared to other platforms ... it is very, very pricey.

December 2018

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Review Source: Capterra

Ease-of-use

5 of 5

Functionality

5 of 5

December 2018

Costly but powerful social media software

Pros

You can do so many things! Schedule, report, communicate, and all under one roof. It was really amazing to get such intricate detail on our marketing activities and customer messages in a huge comprehensive dashboard. The UX is really easy to use, you don't really have to spend hours learning the platform, you can just click as you go and find your way easily.

Cons

It was just too expensive and niche for our needs, smaller businesses might not have the need for such an advanced software.

December 2018

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Review Source: Capterra

Ease-of-use

5 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

5 of 5

December 2018

Social media management made easy

Pros

Easy to set all social media posts and engagement in one platform

Cons

The UI needs to be updated more frequently, but that doesn't take anything away from the benefits of the platform.

December 2018

Rodrigo Iván from Altacent Marketing

Company Size: 2-10 employees

Review Source: GetApp

Ease-of-use

5 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

4 of 5

December 2018

Great App, With a Lot of Functions

Pros

Easy and simple to use, the reports it give you are amazing and I always use them with my SM clients.

Cons

Instagram doesn't allow to auto post, and its a little bit pricey compared to other SM management options.

December 2018

Anonymous

Verified Reviewer

Company Size: 2-10 employees

Review Source: Capterra

Ease-of-use

3 of 5

Value for money

4 of 5

Customer support

3 of 5

Functionality

3 of 5

December 2018

Good but not great - Sprout Social

I was the administrator.

Pros

The ease of resharing previous posts. And the reporting capabilities.

Cons

It was impossible to get the image that was with the blog post into the queue. That meant I had to go out and search for, download and upload images for each post. That was time consuming and seems like it could be avoided.

December 2018

Divya from Yahavi.com

Company Size: 11-50 employees

Review Source: Capterra

Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

4 of 5

December 2018

Good social insight tool for a social media manager

Pros

I had a chance to use this software for free trial period alongwith various other tools to analyze which one is best suited for my agency. To my suprise, this tool has turned out to be good for scheduling and generating reports monthly. Also, the paid features are pretty good.

Cons

Two things which I wish can be resolved or find alternative to.

1. If instagram can be integrated somehow. currently the app gives you a reminder for your insta post and it doesn't post directly.

2. Costs can be worked seeing there are lot of cheaper tools in the market.

December 2018

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Review Source: Capterra

Ease-of-use

5 of 5

Functionality

3 of 5

December 2018

Needs Work

Pros

The software is easy to learn and overall provided some useful reporting

Cons

The cost was too high and difficult to make elaborate reports

December 2018

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Review Source: Capterra

Ease-of-use

5 of 5

Functionality

4 of 5

December 2018

Easy to use!

Pros

Love the filer option on this software. You are not overwhelmed with having all of your social media content at once. You can go through each channel at your will and engage with your audience in a simpler way.

Cons

Can be easier to use one wrong click and it tries sending you to a profile when you only intended to respond to a comment within the software itself.

November 2018

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Review Source: Capterra

Ease-of-use

5 of 5

Functionality

5 of 5

November 2018

No guesswork necessary!

Pros

The platform is clean and easy to use. Drop-down menus are intuitive, reporting features are informative.

Cons

Sometimes uploading photos is an issue and you have to keep doing it.

November 2018

Anonymous

Verified Reviewer

Company Size: 501-1,000 employees

Review Source: Capterra

Ease-of-use

5 of 5

Functionality

5 of 5

November 2018

Sprout Social

I like using Sprout Social when I need to collaborate with others, get approval on content and schedule various pieces of content on multiple channels. The analytics are a great asset. The tool makes content creation and management easy, so your team can focus on strategy rather than execution.

Pros

Great interface! It's really easy to use. It's great for managing multiple channels and even multiple accounts. The analytics are really easy to understand, I definitely prefer them to other tools I've used (like Hootsuite).

Cons

It's not cheap, but you get what you pay for. At the end of the day the analytics and ease of use are what's most important to me.

November 2018

Angela from The Honest Company

Company Size: 51-200 employees

Review Source: Capterra

Ease-of-use

5 of 5

Value for money

4 of 5

Customer support

3 of 5

Functionality

4 of 5

November 2018

Overall, great software!

Customer service used to be more responsive... it takes a while to hear back from the customer support email.

Pros

This is the best social media management platform for working with teams -- it's easy to communicate internally through the platform and keep track of tasks. Reporting is also helpful, though I wish there were more options for representing the data.

Cons

The app is full of glitches. I'm not able to view my calendar, and each post often shows the same photo.

November 2018

Laura from River

Company Size: 2-10 employees

Review Source: Capterra

Ease-of-use

5 of 5

Functionality

5 of 5

November 2018

Easy to Use

Pros

I like being able to schedule social media posts so that I can take care of a week's worth of posts at one time. Makes it easy to manage my time.

Cons

It'd be nice to have a better preview of what posts will look like and what the page previews will show for links that I include, but it's not a deal breaker.

November 2018

Peter from Private Artist Studio

Company Size: 1 employee

Review Source: Capterra

Ease-of-use

4 of 5

Value for money

2 of 5

Customer support

4 of 5

Functionality

3 of 5

November 2018

Tried it for a bit, but wasn't for me

I looked into Sprout Social as an experiment for me when I was first dabbling into Social media and wanted help. After my business scaled back it did not make financial sense for me to keep with that service, but for what it was it was pretty good.

Pros

Dedicated customer support, and there was a good ability to access sprout social on mobile. I found it good to use in a team atmosphere as it allowed me to set and limit permissions within the account for the different team members. Sprout social also helped me to keep on top of basic web/ social media trends in general. I still reference their free information about social media channel demographics etc.

Cons

The entry price to use sprout might now be a bit steep for smaller businesses when compared to its competitors. The cost was substantially lower in past years which is a troubling trend to get involved with if you have a small or tight budget. Did not support YouTube or Pinterest Timeframes can only be set for “weekdays” and “weekends” which might not offer the granular level of scheduling that you might prefer.

November 2018

Andrey from Beetle Eye LLC

Company Size: 2-10 employees

Review Source: Capterra

Ease-of-use

4 of 5

Value for money

4 of 5

Functionality

5 of 5

November 2018

Amazing social media tool!

Helped us with better understanding and statistics which I need to present about my efforts.

Pros

I like that reporting modules help me to get deeper insights about our social media campaigns

Cons

It would be good if Sprout can be integrated with Google Analytics

November 2018

Jennifer from Second Wind Ltd.

Company Size: 2-10 employees

Review Source: Capterra

Ease-of-use

4 of 5

Functionality

4 of 5

November 2018

Nice platform but we needed a more affordable solution...

Pros

Initially I switched to Sprout Social just to see if we would like it better than Hootsuite. The interface is nice and the features were more robust.

Cons

Honestly when it came time to decide which one we would continue with the only negative for Sprout Social was their pricing. We are a small business with limited social needs and it basically came down to cost for us. Hootsuite was just more affordable.

November 2018

Jaime from ActionVFX

Company Size: 2-10 employees

Review Source: Capterra

Ease-of-use

5 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

4 of 5

November 2018

Sprout Social Review

Pros

I love the one column feature for Social Media Marketing. It is al together in one place and is very easy to use!

Cons

The only thing I don't like is how much more it cost to add on Social Media Listening. It is a great feature, but extremely pricey.

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