Issue Archives

Give your customers an edge

College Football is more than just a game! It’s about pride, and The Kickoff gives our readers an edge, just like the warriors going to battle on the field. Those lucky enough to receive a complementary copy from your mailing list will appreciate you hooking them up with game scores, records and predictions in each issue.

They’ll glance at the relevant statistics and key match-ups so they can join the conversation with their buddies and get ahead in their fantasy football groups. Who doesn’t want to have more insight when giving some fan of a rival team a good teasing at work, at the sports bar or while commenting on Facebook?

Advertising with a long shelf life

Advertising with a long shelf life

Our research shows the average issue is read by a total of 8 people! What a great souvenir to document the season! When glancing through old issues, it’s pretty cool to recall whipping a bitter rival or winning a championship. You re-read the names of the coaches and players who experienced glory on the gridiron and feel pride and memories swelling up inside of you all over again.

When it comes to putting your business in front of the customers you want to reach, The Kickoff stands ready to take the ball and run with it.

Accuracy and Insight matter

Accuracy and Insight matter

Fans of college football might be able to get their football fix from the television, but The Kickoff gives them a comprehensive view of every game in every conference. Our Power Ratings use a statistical formula that take what the other services advise, then add our expert insight from experience, giving readers a powerful tool for comparing football programs and anticipating the outcomes.

Sports fans naturally enjoy watching teams evolve from week to week. And, of course, sizing up their alma mater’s next matchup to know whether to be nervous.

Be an information broker

Be an information broker

Yes, fans want to know as much as they can because it feeds their pre-game excitement even more. Each issue includes our power ratings and breakdowns of the most important college football matchups for the coming week, as well as feature articles of current interest and relevant statistics.

The Kickoff puts readers squarely “in the know” about which teams are hot or cold, the chatter about which coaches may be headed to the chopping block, favorites at home and on the road, and, of course, Season Schedules and Results, as well as statistics and subdivision standings. We also like to test our readers with fun trivia.

Build Customer Loyalty

Build Customer Loyalty

Subscribe as a corporate sponsor of The Kickoff to build loyalty, keep your name in front of customers and get the benefit of association with one of America’s favorite past times. Target fans of college football directly with information that feeds their enthusiasm.

People are increasingly jaded when it comes to advertising and find ways of ignoring it, either by recording TV programs and fast-forwarding through the ads and paying no attention to radio or newspaper ads. To get through the clutter of voices competing for their attention, you have to do something to stand out and actually engage people with information they not only tolerate but actually crave.