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Students Compete in Bose Case Study Challenge

October 29, 2013

To succeed in business, you need to be able to pitch your ideas like a pro. At the Sawyer Business School, you’ll get plenty of practice to master this must-have skill.

Just ask the 10 senior information systems majors who participated in a case study competition at the Bose Corporation headquarters in Framingham, Mass. Split up into two teams, they competed against other local business schools and presented their recommendations to Bose executives.

“I love competitions! And this was an opportunity to see how I stack up against other schools,” said Jonathan Huang, who’s earning a double major in entrepreneurship and information systems. Huang worked on a team with Howie Wright, Nick Fichera, Bradford Shelley, and Jarrod Smith.

To prepare for the competition, Suffolk faculty hosted a supply chain workshop that focused on key strategies and concepts that would help them stand out against other schools.

The Challenge

The day of the competition, Bose gave students their case study challenge—figure out an economical way to ship speakers with freighters. The company was spending most of its money on shipping, so the students had to come up with a solution to improve the supply chain processes and lower costs.

To learn more about the case, the students attended a question and answer session with Bose executives.

Students Pitch Their Ideas with Confidence

Getting ready to present was both challenging and exciting, the students said.

“We had to work as a team under a lot of pressure. We only had a few hours to read and analyze the case and then to present it. So, we had to be as efficient as possible,” said senior Bryce Moker, who worked with Rachel Mosesso, Nick Ryan, Bruna Ferraz, and Keiana Russo.

“Our recommendation was to integrate a business management software called SAP across all global locations. This would help them anticipate the increasing demand and lower emergency shipping costs,” said Moker.

Valuable Hands-On Experience and Networking

Although the Suffolk students didn’t win the competition, they said it was a valuable learning experience and networking opportunity.

“It was great to practice all the skills I learned in my ISOM classes. The best part about the competition was being able to present our recommendations to Bose executives. We don't often have the opportunity to present in front of high-level business leaders, and it was a great skill to practice. This competition was fun and challenging, and I would definitely recommend it to other students,” said Bruna Ferraz, who’s earning a double major in global business and information systems.

Keiana Russo agreed, noting that the competition offered hands-on learning that complemented her coursework. “Working in a professional environment added a lot more pressure than a school. It also allowed us to take what we learned in the classroom and apply it to a more realistic case,” she said.

“I was really proud of our team! We worked well together and we had fun at the same time! It was worth every minute,” Ferraz said.