As always the service and products are wonderful!! I tried to order when there was a 20% off sale and when I tried to check out the discount wouldn't go through. I emailed and got a response and I think it was taken care of. I've never had a problem ... other than being out of a product a couple of times, but that's expected. I just can't express my appreciation for Kathy and this store and the employees there. I have to be honest and say...I don't think I'd be doing cakes if it wasn't for Sweet Wise!!
Thanks for everything,
Sue

Coloring Products

Nothing you have ever tried equals the coloring strength of these amazing colors. Imagine the coloring power of a paste in an easy-to-use-gel. Soft Gel Paste is packaged in convenient squeeze bottles with a flip-top lid. By mixing and measuring using "drops" of Soft Gel Paste, you can achieve precise easy-to-repeat colors every time.

State-of-the-art food technology is why Soft Gel Paste has so many advantages over other food colors. Soft Gel Paste's superior formulation can withstand the harsh Freeze/thaw cycle without colors bleeding.