“Pimp My Jam” competition: part of Jam Week 2011 (June 20th-26th)…

Jam Week is back, encouraging Britain to celebrate ‘proper jam’ that’s full of lovely juicy fruit and lip-smackingly delicious flavours! Now you have a chance to create your own and win…

Jam Week is brought to you by Clippy’s Apples, the award winning home of British-apple based preserves that are simultaneously indulgent and healthier due to their higher fruit content compared to other brands! Clippy’s Apples founder and Master Preserver Michelle McKenna (aka Clippy) has already been pimping her jam and has come up with some delicious new recipes such as Raspberry Ripple Jam and Cheeky Chocolate & Banana Jam and is encouraging the nation to get in the kitchen, roll up those sleeves and get preserving! Clippy’s ‘Pimp My Jam’ recipes can be downloaded from www.jamweek.org.

‘Pimp My Jam’ – Nationwide Competition

This year Jam Week is launching a fabulous competition that invites the nation to ‘Pimp My Jam’ and submit their own funky recipes to www.jamweek.organd be in with a chance to take part in Clippy’s ‘Preserving The Nation’ UK tour. They’re looking for “any jam with that extra bit of pazazz, bling, or wow factor”. To give you an example, recipes on the website include Raspberry Ripple, Toffee Apple, and Cheeky Chocolate & Banana.

Not only will the winner learn the tricks of the trade from Clippy herself at a Preserving Masterclass at Bristol’s prestigious Cookery School at Bordeaux Quay (www.bordeaux-quay.co.uk) but they will also be provided with overnight accommodation and travel. Runners up will receive Clippy’s hampers, and every “Pimped-up” jam will be featured on the Jam Week website.