When the journalist Robert Morat was 32 years old, he uttered the desire to establish a gallery, but people told him that it would take seven years before he could get it up and running. He did not want to waste a single second so he opened his exhibition space for contemporary photography in the year 2004. He had to expand in 2006, and since 2010 there has been a branch in Berlin. Robert Morat achieved success by only displaying current items.