The videos with no sound

Something big is happening with online video. Not only are we consuming it more and more (Mark Zuckerberg says 80% of our Facebook feed will be video by next year), but we are consuming it in different ways than we used to. Often it’s vertically – and more often the not, without sound.

Remember that your video most likely is going to be viewed without sound, not only on Facebook – but also on SnapChat.

BUT, what I see most people on SnapChat forgetting is that a lot of people are also watching their snaps without sound. Use text and visual cues to tell your story there to make sure your stories make sense even without sound.