Their ultimate goal is to create an ecosystem that will unite customers, merchants and suppliers on a blockchain platform for trading goods across the globe where crypto and fiat can coexist. Their AR based platform conveys comprehensive information in a simple visual way and incorporates consumer interaction to increase engagement with products. The key aim of their AR strategy is to curb â€˜showroomingâ€™ by customers. A growing trend where savvy shoppers sample products in physical stores then go online to buy them at the best available price and this would enable customers to experience the best of both online and physical stores!