Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

Luxury Goods in Indonesia

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Executive Summary

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Positive outlook in Indonesia in 2018

The luxury goods industry in Indonesia registered an overall stable performance in 2018, but with lower growth than earlier in the review period. Each of the categories, such as luxury leather goods, luxury hotels and super premium beauty and personal care, registered significant sales.

Luxury goods records a slowdown in growth towards the end of the review period

The luxury goods industry posted a slowdown in growth towards the end of the review period. First, the weakening of the rupiah against the US dollar affected the performance.

Well-known international brands lead luxury goods

International brands lead within luxury goods in Indonesia, such as Louis Vuitton, Gucci and Hermès. These three brands held the lead over competitors such as Prada, Christian Dior and Bvlgari.

Continued growth of internet retailing

Internet retailing has been quite popular in Indonesia since the end of 2014. There are plenty of e-commerce sites available in Indonesia, such as Lazada, Tokopedia and Bukalapak.

Positive outlook for luxury goods

Luxury goods in Indonesia posted stronger current value growth in 2018 than in the previous year, with sales of major international brands such as Louis Vuitton, Gucci and Dior remaining strong. These products are long-standing brands with wide consumer bases in Indonesia.

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