Founded in 2004, Letv also offers live streaming, cloud, e-commerce, and smart TVs among other products and services. It also has a research partnership with luxury carmaker Aston Martin for development of connected electric vehicles.

Letv Associate Director Digital Marketing Ivan Wang said India is a key top priority market for the company.

It intends to match the product launches in India with that of global launches, he added.

LeTV is one of the many Chinese companies to enter the Indian market recently. In the past two years, a slew of companies like Xiaomi, OnePlus, QiKU, Coolpad and Meizu have entered the Indian market.

Handset makers are looking to tap the multi-billion dollar opportunity in India, which is one of the fastest growing smartphone markets in the world.

According to research firm IDC, smartphone shipments in India grew 21.4 per cent in the July-September 2015 quarter to 28.3 million units, buoyed by a three-fold jump in demand for 4G-enabled devices.

Samsung was the largest player with 24 per cent share of the smartphone market, followed by Micromax (16.7 per cent), Intex (10.8 per cent), Lenovo Group (Lenovo and Motorola at 9.5 per cent) and Lava (4.7 per cent).

Jio’s Rs 2,399 annual plan offers 2GB per day data that costs effectively Rs 200 per month. It also offers unlimited voice and SMS. Airtel and Vodafone Idea’s Rs 2398 and Rs 2399 annual plans, on the other hand, offer 1.5GB per day data along with unlimited voice and SMS