"When there are a lot of stories about a previous suicide and they give details, there's research that shows it causes a trigger for copycat suicides and that may be the case here," said Joy Alexiou, the spokesperson for the Santa Clara County Health System. She's urging the media to be careful with what they say.

Guidelines include not reporting the details of the death and watching your words. It's better to say someone "died by suicide," for example, rather than "committed suicide." "Because the word 'commit,' you 'commit a crime,' you 'commit a sin,' and it adds a stigma to mental health issues. And always to provide the resources where people can go who are feeling depressed or suicidal."