The bridge between your inventory and online store. It manages your product assortment and inventory availability which is communicated to your website, and executes the fulfillment of orders received from the site. A comprehensive web order management solution with the primary goal of leveraging the most important asset of retail and wholesale organizations to generate sales. Tapping into the multi-channel inventory of an enterprise in order to most efficiently fulfill customer orders originating from web, mobile, and catalog channels resulting in high customer satisfaction.