Google analytics and SEO advice for Founders Pledge

We’re trying to do a better job of understanding a) Google analytic flows and b) SEO best practices for sharing posts on social media. Thea (our community director) has found a lot of conflicting advice online, so is looking for some clear input from someone who knows their stuff. We have some fairly specific questions, so hopefully for the right person it could be a single phone call.

FP is moving a crazy amount of money (over $400 in pledges in a couple of years), so any improvement we could get to our processes would have ultra high EV.