We guarantee the best prices with highest quality diamonds you money can buy, We meet and beat any written advertised prices of our competition. So you have a peace of mind that you the right choice choosing us to be a part of your special moment!

There is something for every taste in our large diamond ring inventory...Can't find it drop us an email or call us and we will custom make it for you free of charge.

We carry a wide range of unique and one of a kind diamond rings in our store...Want something even more special? Drop us an email and one of our highly skilled staff members will be more than happy to assist you.

We guarantee the best prices with highest quality diamonds you money can buy, We meet and beat any written advertised prices of our competition. So you have a peace of mind that you the right choice choosing us to be a part of your special moment!

Customize your dream ring!

We offer any size, shape and color of center diamonds you desire at unbeatable prices, even if you don't see it on our site, we can make it happen for you!

Have a particular ring in mind? Message us with the details, and our friendly staff will give a quote to custom make your dream ring.

we over 18 successful years in business and 1000s of happy customers we are proud and humbled to be knows as the best master jewelers of west Hollywood / Los Angeles

If we are talking fine jewelry meaning loose diamonds and precious gems like blue sapphire, red ruby, green Colombian emerald etc. On platinum 18k white gold, 18k yellow gold, 18 rose gold, 14k white gold 14k yellow gold, 14k rose gold than we are the jewelers you want to contact. "You dream it... we make it" that's a motto we stand behind fully. we carry loose certified gia diamonds from 0.25 carats all the way up to museum status 40 carats round d flawless loose diamond. Sky is the limit as if you want to make an engagement ring, a statement pinky ring, a diamond fancy diamond pendant, a pair of the most luxury diamond earrings, or simply buy diamond as investment. You name it we can do it. We can make the biggest solid gold Cuban chain weighting 15 kilos. or costume diamonds on your Rolex band to your liking, making your Rolex the most expensive Rolex in the world. or if we are working with a budget we can make the cheapest diamond rings in Los Angeles, cheapest diamond rings in west Hollywood meaning the best bang for your buck. give us a chance to prove that to you and become your jewelers for life.

no job is too small or too big for us

I could not be any happier with the ring they custom made for my soon-to-be fiancé. The staff is super friendly, extremely helpful, patient, and provided a great price. I never write Yelp reviews, but had such a stressful time looking for a ring, UNTIL I found this place. I truly mean it.

— Ben L. - Yelp

Gina Amir is amazing!! I had some hand me down jewelry I wasn’t sure what to do with and brought it in to Gina who redesigned it and made it into a whole new look. I’m so happy with the result. Gina and her staff are very sweet and helpful. Beautiful location too!

— Melissa M. - Yelp

ON THE BOULEVARD

Make a visit to our storefront located on the iconic designer fashion stretch in LA - North Robertson Boulevard. Tucked away in it's own charming little corner, you can come by and fall in love with our dazzling selection. Showcasing everything from fun, everyday fashion pieces to Gina Amir's own extravagant red carpet stunners, there's a special design for everyone!