"Follow me to Highway 1!"Take the scenic route along iconic Highway 1 for a classic California experience! Watch our 2-minute video to see what's in store on your next road trip from San Francisco to Santa

Visit Santa Cruz County is a private, non-profit corporation, serving as the official visitor marketing entity for Santa Cruz County. Visit Santa Cruz County works to enhance tourism, the visitor experience, and the area economy by positioning and promoting Santa Cruz County as a year-around visitor, conference and film destination.