But make sure you keep with the plan of the "party" and not sell too hard. Overselling is one of social media's big problems. So as in real life, and in your social media marketing programs, go with the soft sell. Demonstrate your brilliance without having to brag about it. Then people will be seeking you out for your business advice. // Enjoy the party. Enjoy the summer. [Continue Reading...]

Context: At the Social Media Breakfast last month, I was moderating a panel about measuring social media as a driver of business goals. As we began discussing various social networks, LinkedIn came up, and I offered the memorable quote, "It's like Facebook without the Cats." Thus began a mini-viral tweet meme about the ROI of [...][Continue Reading...]