Behind the Scenes: Chanel Spring/Summer 2009 Ad Campaign

Chanel’s Spring/Summer ad campaign for 2009 was shot in Vermont by Karl Lagerfield. These behind the scene pictures show Mr. Lagerfield himself directing American born model Heidi Mount, 21. The lovely home sat on the banks of Lake Champlain and featured 19th century architecture, making it the perfect setting for this photo shoot. “I love this house, it is so Emily DIckinson”, said the designer about the house. Lagerfield drew inspiration from Danish painter Vlheim Hammershoi.

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In 2008, John Simon was returning to the United States from covering Paris Fashion Week, when he began coming up with ideas for his very own publication where he hoped to influence and share his passion for nightlife, culinary experiences, wanderlust, and fashion, to name a few. On January 1, 2009, xoJohn was born. Since its inception, xoJohn has quickly become a reliable source for readers. xoJohn has partnered with top brands to curate original content and initiatives. Our readership has grown and expanded to several markets, including Europe, Asia, Canada, South American, and even Africa.