Today we showcase story of an exciting venture, from Brisbane, Australia, ApartmentReviews - Australia's Largest Dedicated Apartment Resource, founded by Shane Moore.

In a recent email based interview Shane, he gave insights how he is managing and juggling. This is what he has to say in his interview with us:

• How long it took before it was up and runningFrom the initial concept to having the first basic site live was around 3 weeks. The current design took another month or so to get right, at which point I started advertising through Google Adsense and posting on forums.

• Stage of VentureThe site launched in 2007 and since that time I've been concentrating on building traffic and attracting real estate agents to list their details. The next step will be to transition the 30 or so real estate agents we have into paying customers (currently it is free for them).

• Which Market SegmentAnyone looking to rent or buy a residential apartment.

• Measuring SuccessThe site was ranked 29th in Australian Anthill Magazine's inaugral Smart 100 list. Traffic is growing each month (albeit a little slower currently as the marketing budget has been significantly reduced) and we're attracting more real estate agents wishing to list their details on the site.

• Monetizing/Revenue ModelCurrently Google Adwords plus individually negotiated banner ad campaignes. The next step is to monetise the agent listings. Each building has five positions available for agents to list their details on, and they will pay a monthly subscription fee for each building they list on.

• Main competitorsNone yet, as we aren't a classifieds site like realestate.com.au and the like.

• money requiredAround $10k has been spent on development costs and advertising so far. Ongoing costs related to the site itself is very low.

• Main BarriersHundreds of hours of manual research to get all of the apartment building information. The work never stops because more apartment buildings are popping up every week.

• Advice For PeopleSites that use all user generated content, as opposed to our site which is half generated by us (the apartment info) and half generated by the users (the ratings and reviews), take much less work!