Del Rey, most recently a reporter at Advertising Age, will cover companies such as Amazon, Groupon, eBay and the online payments business, “as well the escalation of the Internet of Things and the continued mashup of the offline and online worlds.”

Sounds broad.

Del Rey has been a business reporter since 2007, when he joined Inc. magazine covering startups. He was on AdAge’s digital media team, covering everything from the Yahoos and AOL Goliaths to the BuzzFeed and Gawker Media Davids.

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