Some Touches Never Leave: Powerful Campaign Against Child Abuse

A German Non-Governmental Organization called Innocence in Danger has a goal to end child abuse. And this time, they’re going at it with the help of an advertising agency Publicis Pixelpark.

“Some touches never leave” – is the slogan of their new awareness campaign against all kinds of violence towards children and sexual abuse. In it, you’ll see thought-provoking images depicting handprints left on the children by their assailants.

The focus is to educate not only parents but also children and government officials to speak out loud and acknowledge that the problem is there.