Guest Lecture

A Guest lecture on the topic “Digital Marketing and its trends in Business” was organized by the Department of Management Studies, Easwari Engineering College, for MBA students at TRP Auditorium in the campus. The Guest for the Session was Mr. Dinesh Babu Pugalenthi– Digital Marketing Consultant & Trainer. The event started with the welcome note given by Dr. Saikumari.V, Prof & Head of Management Studies. The Session helped the students to understand the latest techniques and tools available for Digital Marketing. The Slides and Videos were displayed to create the awareness about the impact of Digital Marketing towards the business growth in the market, which helped the students to gain the practical knowledge. The session ended with the Interaction and clarification of students queries on Digital Marketing followed by Vote of Thanks given by Event Coordinator Mr.S. Purushothaman, Assistant Professor-MBA.