While Instagram earlier this year announced user numbers topping 700-million, with 250-million using Instagram Stories, Snapchat added just seven million users this quarter. That growth rate is down by 0.8% from 5% growth of the previous quarter.

In terms of a global breakdown for Q2 2017, it added four million users from North America, two million from Europe and another two million from the “rest of the world”.

Estimates projected 175-million daily active users at the end of the quarter, but Snapchat is now home to just 173-million.

Snap also missed its revenue estimates of US$185-million by just US$4-million this quarter.

Moreover, its losses are continuing to spike. It lost US$443-million in Q2 2017 alone, compared to Q2 2016’s loss of just over US$155-million.

Looking at the larger picture, there are some notable positives.

Snap did increase its total revenue when comparing Q2 2016 to Q2 2017 by over 150%. Additionally, it seems that Publisher Stories — the platform for brands to publish their snaps — is becoming increasingly popular, with a 30% increase in views over Q1 2017.

Additionally, its introduction of Snap Map earlier this year has also contributed to the number of snaps published.

Nevertheless, no amount of cherry-picking could save Snap from worried traders. The company’s share price has since tanked about 14% during after-hours trading.

Author | Andy Walker: Editor

Camper by day, run-and-gunner by night, Andy prefers his toast like his coffee -- dark and crunchy. Specialising in spotting the next big Instagram cat star, Andy also dabbles in smartphone and game reviews over on Gearburn. More