It’s easy for your marketing and sales process to become misaligned. Inbound marketing can help eliminate some of the issues by creating a powerful sales & marketing machine. Using social, mobile, and cloud technologies makes the process of creating and distributing personalized content people want to see easier than ever. Combine customer profiles with quality content to keep your sales and marketing aligned.

With the ever-changing social media landscape and the increasing prevalence of video and virtual reality, visual content has become more important than ever. The following stats will help you better understand the necessity and impact of visual content, and how you can effectively use it in your marketing.

45 Visual Content Marketing Statistics You Should Know in 2018

General Visual Content Statistics

1. 32% of marketers say visual images are the most important form of content for their business, with blogging in second (27%). (Source)

2. 80% of marketers use visual assets in their social media marketing. Video (63%), alone, has also surpassed blogging (60%) in usage as a social media marketing asset. (Source)

3. When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. (Source)

4. 11% more B2C marketers than B2B marketers say visual content is the most important type of content today. (Source)

Video Marketing Statistics

6. Mobile video usage has increased by nearly 10 million daily viewing minutes in the last two years. (Source)

7. Cisco projects that global internet traffic from videos will make up 82% of all consumer internet traffic by 2021. (Source)

8. 70% of YouTube viewers watch videos for “help with a problem” they’re having in their hobby, studies, or job. (Source)

9. 43% of B2C marketers say pre-produced video is the most successful type of content for marketing purposes. (Source)

10. Globally, YouTube is consumers’ leading source of video content, at 83% (Facebook is second, at 67%). (Source)

11. Video streaming has increased significantly in the last several years. The live-streaming platform, Twitch, saw an increase of more than 13 million average daily streaming hours between 2012 and 2017. (Source)

Emerging Visual Marketing Trends

16. Live videos on Facebook have an engagement rate of 4.3% compared to 2.2% for non-live videos. (Source)

17. 90% of all video plays on Twitter take place on mobile devices. (Source)

18. Videos 20 minutes in length or longer account for 55% of total video consumption time on smartphones. (Source)

19. Magnifyre found that 29% more people viewed a 360-degree video than the same video in traditional format. (Source)

20. 85% of adults consume content on multiple devices at the same time. (Source)

21. According to the Lowes home improvement store, how-to videos that were shown in virtual reality (VR) had a 36% higher recall by viewers compared to people who only viewed the YouTube video. (Source)

22. According to a 2018 survey, 82% of respondents expect people to focus on developing augmented reality (AR) experiences for smartphones. (Source)

23. Gaming, education, and healthcare are the top three industries expected to invest the most in VR technology for business growth. (Source)

Infographic Stats

24. Eye-tracking studies show internet readers pay close attention to information-carrying images. In fact, when the images are relevant, readers spend more time looking at the images than they do reading text on the page. Source)

A catchy tagline or flashy website isn’t enough to win over consumers these days—they want creative yet personalized content. But it’s getting harder for the minds behind the content to keep up with the demand. Adobe’s recent survey reveals the biggest challenges today’s creatives are facing.

Content marketing is extremely important. You want to continually build content that readers find valuable. This both educates the reader, and builds a level of trust between your readers and yourself.

Increased trust over time leads to more sales and promoters of your brand.

But what happens when you craft valuable content, and no-one reads or shares it? Check out this powerful infographic below to learn more.

I am a sucker for YouTube. It is extremely easy to get ‘stuck’ watching video after video, and I fall for it all too often!

YouTube just announced in a blog post on Monday that they have hit a new record – 1 billion hours worth of video watched EVERY DAY on their platform! Let’s stop and think about that for a minute. 1 billion hours worth of video watched every single day. That would take over 114,000 years for one person to sit and watch non-stop.

This goes to show the popularity among consumers for video. According to HubSpot, during 2017, video will account for 74% of all web traffic.

Brands need to understand the importance and popularity of video. If video is not part of your routine content marketing strategy, it needs be to. Or else you will fall behind others who have it.

Shoot me a note below if you would like help learning how to build it into your content strategy.