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"GMA Network's News and Public Affairs (N&PA) and Entertainment personalities are among today's most popular and most trusted names on television according to a study by widely recognized research agency AGB Nielsen.

"The study, which aimed to establish viewers' level of awareness and reception of TV personalities from major free-to-air (FTA) channels, had 2,000 male and female respondents aged 13 to 50 years old from the national urban and rural areas.

"From a scale of 1 to 5 (with 5 being the highest), the respondents were asked to rate N&PA and Entertainment personalities based on different attributes relating to their image and competencies.

"Based on the findings, GMA N&PA personalities consistently garnered the highest scores across all attributes among respondents in national urban Philippines and in the viewer-rich areas of Urban Luzon and Mega Manila.

"Mike Enriquez and Mel Tiangco, GMA N&PA pillars and anchors of GMA primetime newscast 24 Oras, are the two most popular and top-of-mind Filipino anchors, each garnering a mean score of 4.7 points in the popularity category in national urban.

"Tiangco and another GMA N&PA pillar Jessica Soho, anchor of GNTV's banner news program State of the Nation and host of GMA's top-rating public affairs show Kapuso Mo, Jessica Soho, had the highest mean scores ranging from 4.5 to 4.7 pertaining to overall image and hosting skills.

"Tiangco, Enriquez and Soho also occupied the top spots in terms of credibility, competence in news reporting, and ability to capture the interest of viewers, with mean scores likewise ranging from 4.5 to 4.7.

"Soho also had the highest competence score at 4.7 followed closely by Tiangco (4.6) and Enriquez (4.6) along withother reporters and anchors from GMA including Vicky Morales, Arnold Clavio, Kara David, Susan Enriquez, Howie Severino, among others.

"Among the infotainment hosts, Unang Hirit's Drew Arellano, Love Añover and Suzie Entrata were the highest rated entertaining hosts across all areas based averaged scores from 3.9 to 4.

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"For Entertainment, Marian Rivera lives up to her title of being GMA's primetime queen as she emerged as the top-of-mind entertainment personality among respondents in the national urban areas.

"Meanwhile, Senator Bong Revilla Jr. was among the top personalities that respondents were most aware of garnering an awareness rating of 97 percent. On the other hand, boxing hero Manny Pacquiao was among the top-rated talents in terms of popularity with a 4.6 mean score.

"Revilla and veteran actress Gloria Romero also garnered high credibility scores with mean scores of 4.4 and 4.5 respectively. Among those who also garnered high scores in this category were seasoned actors Gina Alajar, Jean Garcia and Nova Villa.

"They also figured prominently in the acting and versatility metrics along with three of GMA's biggest primetime stars Richard Gutierrez, Dingdong Dantes and Rivera across all urban markets.

"A separate qualitative study conducted by Added Value Saffron Hill, a multinational research group that specializes in qualitative methods, ascertained that GMA's quality programming and pool of reputable news and entertainment personalities are the main drivers for the Network's ability to maintain its loyal viewers. This study made use of focus group discussions among habitual television viewers from key cities all over the country.

"The Network's loyal viewers attributed their continued patronage for the Kapuso Station to their strong affinity towards GMA's shows and artists. Based on the findings, the Kapuso stars are more relatable than their counterparts from other stations, which make them more endearing in the eyes of viewers.

"Lastly, the research study affirmed that the credibility of GMA's News and Public Affairs team is another factor that gives GMA a clear edge over its competitors."

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