Cider Australia launched a world first trust mark for craft ciders on October 5 to educate consumers about the quality and origin of ingredients, and help them make more informed choices when buying cider.

Less than 15 per cent of Australia’s cider market comprises craft ciders made with 100 per cent Australian grown fruit.

“I’m incredibly proud that we are the first country to develop a cider trust mark,” Cider Australia president and craft cider producer, Sam Reid said.

“It will help consumers recognise what makes Australian craft ciders unique – a premium beverage made with 100% Australian grown apples or pears.

“This initiative also aims to drive significant growth for the Australian craft cider community, raising its profile both domestically and internationally.”

Supporting local fruit growers and craft cider producers, the launch of the trust mark is part of a larger campaign to build a sustainable cider industry in Australia and establish an export market for local brands.

Cider Australia has been working with Wine Australia to develop the trust mark and brand proposition after receiving a $500,000 boost from the Australian Government’s $50 million Export and Regional Wine Support Package to market and grow Australian craft cider internationally.