Adding Emoticons for Mobile Friendly Surveys

Today, I would like to discuss the importance of using an Emoticon Question in Survey Research. I have used this type of question for all age ranges including youth, adults and the elderly. Mainly, this question really offers us researchers the ability to using an Emoji to assess Customer Feedback and much more.

The thing that I really like about the Emoticon Question is that one can still use a 5-point rating scale. For example, I could ask Adult clients “How satisfied were you with our Customer Service today?” or Youth clients “How satisfied were you with the Doctors visit today?” and offer the following answer choices:

Very Satisfied

Satisfied

Neutral

Unsatisfied

Very Unsatisfied

Further, I believe this type of Emoticon Question can really add a bit of fun into the evaluation process versus a traditional survey. In some cases, reading words can be more stressful than immediately being able to click on an Emoticon to express a certain feeling or opinion. This can be even further understood when a survey is taking more than 10 minutes to complete. Remember, your respondents are busy so make it as easy as possible to gain feedback!

See here a nice visual of a Health Questionnaire where we used an Emoticon Question within the FactFinder Solution powered by Jitsutech to assess a patients emotional state: