The company, which will participate at GITEX in conjunction with its regional master distributor representing its office printing business, Dubai-based CCS, will promote the central theme of 'Xerox Connects The New Workplace' at the show.

According to Khattar Skaf, general manager of CCS, the strategy is designed to communicate "exactly what Xerox can achieve for its customers and how it can make a real difference to their workflow".

"Xerox has achieved great success at previous instalments of GITEX. We believe the exhibition is an excellent platform for us to meet and engage with potential and existing customers and partners," he says.

"GITEX is also the ideal venue to showcase our latest innovations, address customer and partner inquiries, and gain an insight into market trends. Our strength is in providing tailor-made solutions that meet a wide range of customer requirements."

During the show, Xerox will be running several promotions in line with its campaign to offer consumers the same Xerox quality, colour and performance associated with high-end printers at a competitive and affordable price.

"Visitors to the stand can experience how Xerox's advanced printing and document management technologies enable businesses to grow and enhance workflows and efficiencies, to better cope in highly competitive business environments," says Skaf.

"This will be illustrated by the large number of new innovations targeted at enterprise businesses taking centre-stage on the Xerox stand."

Xerox is set to debut a new software platform at GITEX which can be tailored to meet different document management needs across various verticals, including hospitality, retail, finance and healthcare, expanding the productivity and security of their printing solutions.

Skaf claims the new platform will enable customers to adapt multi-function printers to meet their individual business requirements.

In addition, the company will showcase its wide range of MFPs at the show, which include its award-winning Xerox Workcentres.

I knew my friend skafe 20 years Ago from Korea . I wish him all the best he is a succesfull man surely by now he have built a dozen of companies. very ambitious , honest and reliable Person .
I congratulate Xerox for it's the good choice and sure with the leadership of skafe xerox will keep jumping