Category: Facebook Advertising

I’m Not That Guy A lot of people say, “Brian Carter. Oh, he’s that Facebook guy or that Facebook ad guy.” That’s sort of true right now, not really true, because in 2000, I was an SEO guy, in 2005 I was an ad words guy. In 2009, I was really big into Twitter. In […]

It Takes More Than Just One You got to run more than one kind of Facebook ad. Why is that? If you’re only boosting posts, you’re only going to get engagement. You know, every type of Facebook ad (and there are thirteen types) has an objective and when you choose that objective, you tell Facebook […]

Stop Assuming So Much When you see a video that’s been watched 1,000 times on Facebook, it’ll say how many times it’s been watched. What that really means is that it’s been seen for 3 seconds that many times. A Facebook video view is defined as 3 seconds. That’s not very long, and that doesn’t […]

Stop With The Slingshot Marketing If you know anything about me, you know I love advertising. Why? It’s instant, targeted visibility, probably to your best ideal customer. That’s huge right. You don’t want to waste time putting stuff out there. You don’t know who’s going to see it, how many people are going to see […]

I got a question from a reader recently of this post, The #1 Reason Your Facebook Ads Aren’t Converting. Why do I need conversion tracking installed? All this is going to do is track if the user went to my site via FB right? How is knowing this information going to lead to a conversion? […]

Everything has changed. We’ve got social marketing. We’ve got Facebook marketing. We’ve got a lot of mobile changes. Finally, mobile is huge and a lot of Facebook ads, if you don’t choose specific desktop placements, like maybe 90% of your Facebook ads are going to show up on mobile. That’s a huge change so things […]

I’m about 99.9% sure Facebook created relevance score because advertisers were not getting that clickthrough rate (CTR) is king… check this out: Think CTR and Relevance Score are related? You just about NEVER see an R2 value this high with ad metrics… the closest to this I’ve seen is the correlation of CTR to CPC, and […]

Facebook video is huge- Facebook reported seeing 100 million hours of daily video watch time near the end of 2015. And with the newer “related videos feature,” where people are automatically served another video after their current one, you can bet video views have grown dramatically from there. There are a lot of Facebook video options: Facebook Live Facebook video […]

This is the first case study interview in the relaunch of my podcast. And yes, a lot of my podcasts start as videos. 🙂 Real companies, real campaigns, real results. One of the biggest problems we struggle with these days is an overwhelm – too much information, too many ideas, too many platforms, too many strategies. What […]

You’ve got to test more ideas in digital marketing and social media. Because if you only text one post or one post a day or one ad a week, you’re only going to discover so much stuff and you’re only create so much stuff and you’re only going to get a certain level of results. […]