No doubt you’ll have already seen the trend and know the provenance, but have you also noticed how darn good everyone is looking? My newsfeed looks like a Storm models portfolio – these aren’t, despite the hashtags, #nomakeupselfies. These are #seehowgoodilookwithoutanymakeuponselfies.

I’ve studied them closely and have noticed some trends within the trend. Yes, you’re not allowed to wear make-up, but that doesn’t mean people aren’t sprucing themselves up in other ways. After all, there aren’t rules about having to look bad are there? So, here are my top 10 tips for looking smoking in your #nomakeupselfie.

1) Bag yourself a bright light - the brighter the better. One of those seasonal affective disorder lamps? Perfect. Position this as close to your face as possible without damaging your retina or scalding your skin and take the selfie. The searing light will hide blemishes, wrinkles and discolouration. Bare-faced natural beauty, I think so.

2) You’ve had to wipe off the foundation, but there’s no rule about wearing moisturiser with a soupcon of self-tanner. Put the YSL, Nars, MAC back in the make-up bag and say hello to your new friend – Johnson’s Holiday Skin. Apply an ample seasoning of this cream before bed and, come morning, your visage will be glowing.

3) The tools of your trade are out of bounds; mascara, lippy and blush banished. But no-one mentioned anything about hair now did they? Book yourself in for a blow-dry: big, bouncy and with oodles of volume. Of course, you can’t take the picture in the salon - that would ruin the illusion. No, after the blow-dry the best thing to do (and really show how "naturally" good-looking you are) is to rush back home and get into bed. Take the selfie here and people will think you’ve just woken up.

4) Angles. Everyone loves a good angle. Each to their own here, but the common preference seems to be taking the selfie from above. That way the nose looks smaller, the eyes bigger, the cheekbones more prominent. It may not be what people see when they look at you normally, but if the phone sees it, who are you to argue? Flattering photography aint breaking the rules.

5) Get your eyelashes tinted. No mascara needed and you’ll still have those much-lusted for long lashes.

6) Stick with the eyelashes – get that curler out. It’s a utensil, not make-up. Put the curler as close to the lid as possible (if you snip the skin – you’re close enough) and clamp the lashes hard. When the eyes begin to water, keep going – they should be sticking up vertically when released making your eyes look bigger, wider and much more beautiful. All without slap!

7) If the tint hasn’t had the desired effect, you could opt for the more extreme option of the eyeliner and eyebrow tattoo. Inking your brow will set you back around £390 and eyelids a cool £540. But the likes, the retweets and the reactions in your comment box – priceless.

8) If you’ve played around on Instagram, you’ll be well-versed in the magical properties of the filter. Again, this tool is well within regulations. Preparing for the selfie is the complicated part; the post-edit is simple. Everything is allowed. Looking a bit pasty? Whack on a sepia filter, etc etc.

9) Think animal attraction. If you want to draw attention away from your blank canvas, a dog is the perfect distraction. A puppy? Even better. No one will be concentrating on how unattractive you really look when you add a cute little puppy into the equation. Personally, I’d opt for a miniature wire-haired dachshund (very in-trend) but the more mainstream Labrador will suffice.

10) If none of these tips are working for you, don’t worry. There’s one more option – take the selfie in the dark. You’re not wearing any make-up, you know it, it’s not your fault if people can’t see it. Ta-dah!