How chocolate, snacks celebrate CNY 2017

With Chinese New Year (CNY) approaching, brands have started to introduce new year packaging and marketing activities to welcome the year of the rooster.

M&M’s

As of 17 January 2017, M&M’s, the chocolate brand of Mars Inc, appeared to still be in the Christmas mood as its official Facebook page has not been updated for CNY 2017. On the ground, the M&M’s chocolates now come with the CNY packaging.

Mondelez

Mondelez Malaysia is celebrating CNY with cute figures of a happy extended family featuring the theme “Share the Joy of Cadbury this New Year.”

The star products for CNY 2017 are Cadbury Dairy MIlk and 5 Star in sharing pack.

Here is a picture of the in-store display of Mondelez in a supermarket.

Ferrero Rocher

Ferrero Rocher is synonymous with Valentine’s Day and festive celebrations such as Christmas and CNY. The gold colour wrapping symbolises wealth and injects a premium feel to the CNY hamper.