Sharebert CEO, Ali Mahvan talks business trends with Forbes.

Sharebert Chief Executive and co-founder, Ali Mahvan shared his insight with Forbes yesterday on business trends he thinks will shake up 2018.

What massive changes can we expect across all industries that affect our daily lives? The introduction of bitcoin, and similar crypto currencies was definitely one of most dramatic changes on 2017. So what major changes can we expect in 2018?

“There is absolutely no question that the market is exponentially moving to mobile-everything.”,Mahvan said.

“Mobile usage is up immensely and everyone is scrambling to catch up, especially retailers.”, he continued. This is especially noticeable in the rapid decline of major retailers like Macy’s and JC Penny, who are experiencing near record low numbers, and closing stores across the country.

“Although it may be obvious to some, there are still many brick and mortar business that refuse to believe that the internet is quickly becoming the primary means of business. The data is there to prove it. In 2012 approximately 11% of retail sales occurred on mobile devices. Fast forward to 2016 and 48% of consumers are reporting that its easier to shop on their mobile phones.”, he went on to say. But is there any way to avoid accidentally alienating customers?

“This is the modern equivalent of companies like Sears not foreseeing internet retail in the early 2000s. If you’re not offering customer-centric, fluid, cross-platform experiences for your customers, you are sure to lose.”

It seems that retailers aren’t quite adjusting fast enough to the rapidly changing way that consumers access information and commerce using the internet. Companies that make these adjustments and cater to the direction of the market are likely to see a surge in business over the next few years.