Vice Media’s in-house agency Virtue has launched a genderless voice product in order to tackle the gender bias it feels exists in the segment. Explaining the bias, the media firm said: “The male voice is used in more authoritative roles, such as banking and insurance...

There is always a risk with any marketing trend that the hype exceeds the reality. Businesses are left wondering whether this trend will have an effect on their bottom line and how much focus they should put on it. This has definitely been the case with voice...