Casio G-SHOCK Reveals Black and White Series

FOR IMMEDIATE RELEASE:

CASIO G-SHOCK REVEALS BLACK AND WHITE SERIESMonochromatic Collection to Release in November 2015

DOVER, NEW JERSEY, OCTOBER 21st, 2015 – Casio G-SHOCK enters November with the debut of their Black & White color series inspired by monochromatic trends. The Black & White series consists of six timepieces varying in shades of black and white. The color options range from all black, all white, black and white, and a black and white tiger stripe pattern.

The styles are mix of classic G-Shock models including the following: The G001BW-7 with a white face and black band, the DWD5600BW-7 and GDX6900BW-1 in black and white Tiger Stripe, the GA100BW-1A and GA110BW-1A in all black, and the GBA400-7C in all white.

The G-SHOCK Black & White Series will be available in November 2015 at the G-SHOCK NYC Soho store, select Macy’s and fashion boutiques, and range in price from $99.00 USD to $200.00 USD. The G-SHOCK G001BW-7 will retail for $99.00 USD, the DWD5600BW-7 for $130.00 USD, the GDX6900BW-1 for $150.00 USD, the GA100BW-1A for $100.00 USD, the GA110BW-1A for $120.00 USD, and the GBA400-7C for $200.00 USD.

About G-SHOCKCASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up”.

About Casio America, Inc.Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.