Georgetown BID Taps EastBanc Exec As Its New CEO

The Georgetown Business Improvement is getting a new boss. Joe Sternlieb, the new BID chief executive officer begins his job in mid-October. The BID’s previous executive director, James Bracco, departed in July.

Sternlieb, who holds a master’s degree in city planning from the Massachusetts Institute of Technology, has years of experience in D.C., including as vice president of acquisitions at EastBanc, Inc., and as deputy director of the Downtown D.C. BID for 10 years.

“I have a passion for the District and for helping the city reach all of its potential,” said Sternlieb in a BID press release. “So, leading the Georgetown BID is one of the greatest positions that a city planner like me aspires to hold. Georgetown is one of the greatest mixed-use neighborhoods in the nation. . . . This is an exciting time for Georgetown and the District, and I am really looking forward to getting started.”

“Prior to his leadership role at Downtown D.C.,” according to the Georgetown BID, “Joe was staff director of the D.C. Council Committee on Economic Development where he shepherded the BID enabling legislation through the City Council. He currently serves on the Board of several civic organizations, including the D.C. Building Industry Association, D.C. Surface Transit, Inc., and D.C. Vote.”

Established in 1999 by its property owners and merchants, the Georgetown BID has more than 1,000 members. Its full-time CEO reports directly to the BID’s board of directors.