CHICAGO, March 18, 2014 /PRNewswire-iReach/ -- Change is no longer a discrete event with a beginning, middle and an end. It's a constant that the world's leading organizations either mange well or struggle to control. But now, award-winning global change management group, LaMarsh Global (formerly LaMarsh & Associates), has compiled a user-friendly (free) eBook – 5 Must-Do Tips For Effective Change Management: The essentials you need to avoid jumping ship during your next change – that houses the tips needed to ensure change is a success.

"The successful organization is agile and responsive to change, it takes advantage of changes in the market, technology and process, but that's often easier said than done," says Jeanenne LaMarsh, Founder of LaMarsh Global and Director of Consulting Services. "We're excited to share the top must-do steps we've learned from our more than 40 years of experience managing change in the Fortune 500."

The eBook, which is available for download today, will teach readers how to:

Create a strong argument for spending the time and dollars needed for a change management strategy to be effective

Get senior leaders to commit to doing what it'll take to sponsor the change

Accept the fact that change management isn't linear

An ideal read for any Change Agent or Change Manager who's tasked with managing an upcoming change, this eBook will help ensure you're taking the right steps from the Current to the Desired State.

LaMarsh Global is a change management pioneer and thought leader serving Fortune 500 organizations for more than 25 years, focusing on providing strategic and tactical change management consulting, learning, certification and executive coaching services using the proven Managed Change™ methodology.

Managed Change™ is a data driven approach and process for project teams, change agents and project sponsors to follow as they navigate through complex changes. The "open architecture" can also enhance and support other methodologies and disciplines. Our approach defines winning solutions for our clients by systematically:

Identifying the people who must change,

Identifying the potential reasons they might resist the change and,

Developing action plans to minimize or eliminate resistance.

LaMarsh Global helps leading organizations mitigate risk associated with resistance and facilitates the acceptance of change at a more rapid pace, increasing the likelihood of delivering expected results, on time and within budget.

LaMarsh Global's mission is to build change management into organizations as a core competency. To that end, it provides both training and consulting services with the end goal of delivering effective change and transferring its own capability into client organizations.