With the release of “Captain Marvel,” Marvel Studios launches its highly anticipated, female-led franchise into the ever-growing Marvel Cinematic Universe.

Commenting on what made Captain Marvel the right choice for the newest member of the cinematic universe, producer Kevin Feige says, “We thought it was the right time to finally introduce Captain Marvel to the world. She’s one of the most popular characters and one of the most powerful characters in the comics and will now be the most powerful character in the Marvel Cinematic Universe.”

Continuing, he adds, “We’ve always had powerful female characters and heroes in our films. But having a female Super Hero franchise title character for the first time feels overdue, and it’s something that we have been excited about for a long time and we can't wait to deliver it to the world.”

Following Marvel Studios’ long history of choosing character-driven directors, the filmmakers brought on the directing team of Anna Boden and Ryan Fleck, who had carved out critical success in the indie film world.

In stepping up to direct “Captain Marvel,” Anna Boden also became the first female director in the Marvel Cinematic Universe. Sharing her thoughts on taking the helm of one of Marvel’s most iconic characters, Boden says, “I feel incredibly honored to be given the opportunity to be here with this awesome group of people.”

Explaining what sparked the directing duo’s interest, Boden says, “One of the things that drew us to the character was the fact that she was a really powerful, interesting, unique and independent female character. We are so excited to be telling this story about somebody who’s not just powerful but also really complicated and human.”

Describing the direction in which he and Boden wanted to take the story and the Captain Marvel character, Ryan Fleck says, “We really wanted to explore the life she has and the humanity that grounds her, as that element excited all of us. We felt like we could tell a story that was really about a character journey of reconnecting with her own humanity.”

Boden gives us a hint of what to expect when “Captain Marvel” hits the big screen this March: “We are going to meet a new, extremely important part of the MCU; a new character who is unlike any of the other characters, who is her own unique self, and who goes on a journey of self-discovery along with the audiences who go to see her.”

She concludes, “It’s a mystery film, a film of self-discovery, and something that really surprises, and at the end of the day we hope it turns your expectations on their head.”