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'Zumba Fitness Rush' (X360) Gets Release Date, DLCs Being Prepped

Featuring 42 hot new music tracks, sizzling choreography and a huge variety of new dance styles and arenas, Zumba Fitness Rush invites players to dance their way into shape with a fun and proven program.

Featuring 42 hot new music tracks, sizzling choreography and a huge variety of new dance styles and arenas, Zumba Fitness Rush invites players to dance their way into shape with a fun and proven program. Six Zumba instructors get you moving to the beat, including celebrity instructors Beto Perez, Tanya Beardsley and Gina Grant, plus new stars exclusive to the Kinect game: Kass Martin, Jason Thompson and Erica Pierce. Each star instructor personally guides players through choreography that ranges in style from Merengue and Samba to Bollywood and Latin Pop. Dance hands-free as Kinect for Xbox 360 accurately tracks your every move. Monitor improvements with the Progress Tracker, which adds up calories burned, grades dance styles, and displays trophies, stats and overall rank. Whether playing in Single Song, Full Class or Zumba Party mode, players will have a blast with this unique dance-fitness experience that shapes, tones and transforms their bodies as they party themselves into shape.

Microsoft and Majesco have teamed up to bring an exclusive Zumba Kinect experience to fitness fans around the world. Zumba Fitness Rush features the most content of any Zumba Fitness game to date, including a significant amount of exclusive content on Kinect for Xbox 360.

Majesco Entertainment is also announcing details of two downloadable dance style packs for Zumba Fitness Rush slated to release later this year. A three-song Bollywood style pack available in May addresses consumer demand for more of the trendy dance style and expands upon the Indian choreography in the game, and a Hip-Hop style pack out in September offers three additional songs that will include hit tracks from today's popular artists. Each Game Add-on pack will be available on Xbox Live Marketplace for 400 Microsoft Points.

"Zumba Fitness Rush is a truly exciting addition to the Zumba Fitness video game franchise," said Jesse Sutton, Chief Executive Officer, Majesco Entertainment. "This high-quality experience built for Kinect for Xbox 360 offers a wealth of exclusive content to fans, and then delivers even more post launch with multiple Game Add-on packs. The February 13th launch of Rush is the company's largest integrated marketing program to date, and we are thrilled to have Microsoft's support around the world to bring this exceptional product to market."

The Zumba Fitness video game franchise, including Zumba Fitness on Kinect for Xbox 360, Wii and PlayStation Move, and Zumba Fitness 2 for Wii, has surpassed 6 million units sold worldwide in less than 15 months.

Additional Zumba Fitness Rush Features:

Hot Dance Music – 42 new routines and music tracks including hits from chart-topping artists Pitbull, Nicole Scherzinger and Yolanda Be Cool & DCup.

Huge Range of Dance Flavors – Choose from 24 different dance styles, from fan favorites Salsa and Reggaeton to new styles including Bollywood, Axe, Latin Pop and Pasodoble.

Customizable Workouts – Create a Zumba workout that’s right for you by choosing your favorite playlist and workout length. Low, Medium and High Intensity routines also cater to dancers of all skill levels.

Exotic Party Venues – Dance it up in 10 new, dynamic environments, with 5 venues including Rio Carnival and Las Vegas that are exclusive to the Kinect game.

Master Your Flair – Full tutorial mode offers a breakdown of the basic steps and rhythms by core styles.

Exclusive Access – Earn achievements and unlock behind-the-scenes Zumba videos as you play, only available in Zumba FitnessRush for Kinect.

Keep the Dance Party Going – New choreography and licensed music will be released post-launch via add-on content only available on the Xbox LIVE Marketplace for the Xbox 360 video game and entertainment system from Microsoft. Download the digital content right into your game!