S-Cloud will be an apparently unlimited service—though that sounds like it'll apply to the bandwidth, not the storage—and also have an on-demand store, in case the Google Play store isn't enough for you. Which, great? But all these OEM cloud services are totally out of hand. Even iCloud, which makes a little more sense since it's across a whole platform, not just one brand of the platform, isn't as useful as cross-everything services like Dropbox.