Target launches anti-smoking campaign with American Cancer Society

October 29, 2010

MINNEAPOLIS - Target announced that it is launching a month-long anti-smoking campaign in connection with the American Cancer Society's 2010 Great American Smokeout to support guests and team members in their efforts to quit smoking.

"Target is committed to helping our guests and team members reach their well-being goals, which may include quitting smoking, and we're proud to work with the American Cancer Society for this year's Great American Smokeout," said Dr. Joshua Riff, Target's medical director. "As part of our focus on prevention, Target offers a variety of tools, tips and products for those who want to stop smoking and stay smoke-free. This campaign advances our prevention efforts and will ultimately lead to healthier communities."

The campaign will begin on Nov. 1 and will highlight Target's assortment of stop-smoking aids and give greater visibility to Target Pharmacy and Target Clinic healthcare professionals, who can offer support, smoking-cessation materials and advice, the company reported. The campaign is anchored by in-store signing and informational brochures in all Target stores, as well as features in the weekly ad and at Target.com.

The American Cancer Society's 35th annual Great American Smokeout takes place Nov. 18, and is designed to motivate and empower smokers with personalized tools, tips and support to help them quit for good.

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