6 tips for small businesses to engage on the social web

BANGALORE, INDIA: Here are a couple of tips to help you with your engagement strategy on the social web.

1. Social media is all about engagementThe number one rule of the social web is to engage with people. Social media isn’t just about having a couple of profiles and not being active on them. People like to do business with people that they can trust. Spend some time engaging on the social web to develop relationships. It’s very important to take a bit of time to establish a presence and to build some credibility before you start selling to your network.

2. Be consistentBe consistent with your updates on the social web: it’s best to only post updates around your business to establish yourself as the expert in your niche. Create an editorial calendar and schedule that you can keep up with and let your target audience know what they can expect next. People will also remember you if you are consistent with your updates.

3. Social media is not freeEven though you will see this quite often online, in truth social media is really not free. Yes it costs nothing to have a couple of social media profiles on the top web 2.0 channels, but it takes time and effort to be successful with social media.

4. RespondWhen others spend time commenting on and sharing your social media updates, be generous and respond. It does take effort to put yourself out there, but remember that social media is all about building relationships.

5. Search for people to connect withThe best way you can start using your social media strategy to build relationships is to go and look for the people you are trying to target. Monitor what conversations are currently taking place regarding your market and join the conversation. You can use the same techniques you are using to build relationships offline: be helpful, ask questions and be friendly.

6. What is your social media voice?Every business online using the social web needs to determine how they are going to represent their brand and business online. By sooner you find the voice you are going to use with your targeted audience online, the easier it will be to engage with them on the social web.