How Jroll started their logo design journey

Company name

VMAK “Vertical Market Application Kit”

Overview

Our Company: (brief) Our company sells online marketing software. We sell the software to our clients and they create “campaigns” for their customers. “Campaigns” are also called landing pages or explained to be 1-page websites with tracking capabilities.

Our Company: (more technical) Our company sells marketing intelligence software and services that create and deploy targeted and trackable, cross-media campaigns. Our software has the power to link direct mail with interactive capabilities of the Internet through Personalized URLs and VIP Landing pages.

Tell us a bit about who you are and the people you reach

VMAK Logo: In order for our clients to use our software, they must sell the service to their customers. To better sell the service, we provide our clients with demonstration landing pages in different vertical markets (or industries so that they can pick one that relates to their business). Currently, there are a few demos in our VMAK (Vertical Market Application Kit). More demos are to be added in time. Every demo contains a different theme: automotive, education, real estate, travel, etc. What we need is a logo to represent this entire kit.

Requirements

There are no restrictions on color scheme or style. However, our current logos possess a combination of bold and not-bold type style. For example, “VIP Landing Pages” where either “VIP” is bold or the words “VIP” and “Pages” both stand out in bold. So, a combination of bold and not-bold letters or words is suggested, but not required.

The logo must contain “VMAK” and may or may not include the additional words of “Vertical Market Application Kit.”

Please note: the kit includes a wide variety of themes and the number of themes will continue to grow overtime. It would be great for this all-encompassing idea to be visually represented.

So, please no emphasis on just one theme.

Please avoid childish images. The kit will be used for sales purposes. The logo needs to project professionalism and success.