I was able to get into the observation deck two summers ago. I called about a week in advance and explained that I actively traded the CBOT grains contracts and would be in Chicago that week and would love to see the floor. They kindly explained that usually it was only for educational groups but alas they said for a market participant they would allow me to tag along with a group. I didn't get down on the floor but at least the observation deck.

To spice things up they should put up graphics on the wall representing what they are doing for (more likely to) their customers. For example every time they rape a customer they could put up a 5 second clip from "Oz". I'm sure it would draw more people to watch the pits.