You don’t have the time to try a little bit here and a little bit there – you need a plan. And a plan starts with your goal. What do you want to accomplish?

Are you looking to BUILD BRAND AWARENESS?

Do you want to DRIVE WEBSITE TRAFFIC?

Do you need to improve your SEARCH ENGINE RESULTS?

Do you want to BUILD CUSTOMER RELATIONSHIPS?

Each goal requires a different plan. Each goal can be better served in one social media site rather than another. For example – if you are a Business to Business company and want to connect with the decision makers in your industry – Facebook is NOT the best tool. LinkedIn is. But what should you do on LinkedIn to make those connections? A Social Media Roadmap can help answer those questions and give you a guided list of instructions to get from your company to your target customer.

Interested in learning more about how to create a Social Media Roadmap for your business? Call Deborah Chaddock Brown at 330-414-8792 or email her at deborah (at) allwriteink (dot) com.