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Tuesday, April 29, 2008

Peter Rabbit has GONE GREEN!

When I was little I loved the story of Peter Rabbit! In fact, I know there is a song...Here comes Peter Cottontail...hoppity, hop, hop! I think he was funny, cleaver, sneaky...and really he got into a lot of trouble! Well, now there is a new version of this rascal of a rabbit...he is organically safe! I love that I can feel good about this soft rabbit!Over 100 years ago, Beatrix Potter created Peter Rabbit. And to continue that wonderful culture of family and love, Kids Preferred is introducing their brand new line of Peter Rabbit plush.Not only is Kids Preferred bringing Peter Rabbit all the way from underneath the root of the very big fir tree, but Peter and his sisters are part of the brand new, Peter Rabbit™ Naturally Better line of plush. These unique products are produced in accordance with The World of Beatrix Potter™ initiative, backed by a Corporate Social Responsibility Charter, with the aim of developing products which are better for the environment, before mothers and children and better for the people who make them.

The new Kids Preferred, Peter Rabbit™ Naturally Better toys are all made from certified organic cotton, eco-friendly materials and are Phthalate free. They come in recyclable, reusable, PVC free packaging and are produced in socially responsible factories.

Potter was one of the world’s first environmentalist long before it was fashionable as it is today. In later life Potter settled in the English Lake District where she became a farmer on the land that she knew and loved (from childhood family holidays to that area). With the money she acquired from the sale of her books she was able to add to herestate. On her death in 1943 she bequeathed her farms and over 4,000 acres of land to the National Trust, England’s premier charity dedicated to conservation, heritage and learning,it should remain unspoilt forever.

Peter and his sisters (Flopsy, Mopsy, and Cottontail) are part of the brand new, Peter Rabbit™ Naturally Better line of plush. Peter Rabbit is: $30.00 (18 inches tall), and his sisters are $18.00 (13 inches tall).

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