I've been a member for a few years now and am mainly hands-off but have beenan extremely active recruiter that usually only comes in to the space to give tours.

I was at the last board meeting (elections) and we had a huge discussion of branding.

I searched the forums and the last posting about this was a few months ago withouthinting at a resolution.

Questions:

-What the hell are we calling ourselves?-Who are the ideal membership candidates?

I basically live at the UMN and all of my peers are about 18-25, I cannot back it up empirically,but my experience says that the VAST majority of prospects are way more responsive to "The Hack Factory" instead of "TC Maker". It is a demographic thing, recruiting youth is vital.

I understand the controversy about the word "Hacker" but "Maker" is way too androgynous and vanilla. It also needs explanation. I have always voted for the "Hack Factory" with the ideathat "TC Maker" would resurface when/if we expanded to an additional space. "Hacker" is justsexier and easier to inspire.