My 6 Top Tips on LogoDesign, Branding and Colour Schemes
Tip #1 - Do your research. Find half a dozen logos and brand you like by going to google, search for ‘logos’ click on the images link. Grab a pencil and sketch out some ideas. Finally go to www.colourlovers.com and choose some colours you like.
Tip #2 - Things that don’t constitute a good logo include use of clipart, copying other logos, looking too much like your competitors and using too much detail in your logo.
Tip #3 - Do engage a professional graphic designer, they understand good design.
Tip #4 - Avoid clichés and metaphors.
Tip #5 - KISS – Keep it Simple (Stupid).
Tip #6 - Ensure your brand is used consistently by creating and referring to a set of brand guidelines whenever you create a piece of marketing collateral.
Buy your copy of #1 best selling book by Robin Waite OnlineBusinessStartup on Amazon:
http://bit.ly/OnlineBusinessStartup
For more information please take a look at my website which can be found at:
http://robinwaite.com
CONNECT WITH US!
Facebook ➡ https://www.facebook.com/RobinMWaite
Google+ ➡ http://bit.ly/1ODmAoQ
Twitter ➡ https://twitter.com/RobinMWaite
LinkedIn ➡ https://uk.linkedin.com/in/robinmwaite
SUBSCRIBE NOW!
https://www.youtube.com/subscription_center?add_user=Hostpipe

published:15 Dec 2015

views:4362

It's very important to use the same color throughout your marketing materials to have consistency. In this example, just change the color of the background and text to match the example on the left.

published:19 Mar 2014

views:1042

Justin is back with a splash of color. This episode we cover analogous, complementary and triadic color relationships. Learn how to use these color schemes to enhance your brand.
Learn more at:
www.ahredchair.com

published:15 Sep 2015

views:811

The importance of colour in marketing cannot be overestimated. The Marketing Mix look at how colours make us feel and why big brands have chosen their particuar colour schemes.

published:16 Oct 2015

views:793

OK, today was challenging. I had to come up with a name, logo and color scheme for our new proposal tool, and I had only 4 hours to do it. Don't try this at home.
-
The book mentioned "Hello my name isAwesome"
-
Music by: Major Lazer & Grandtheft - Number One
https://soundcloud.com/majorlazer/major-lazer-grandtheft-number-one-1
-
Get new videos weekly to your inbox:
http://www.fluxvlog.com
-
Twitter: http://twitter.com/ransegall
-
Instagram: https://www.instagram.com/ransegall/
-
Snapchat: ransegsll (yes, with a spelling mistake)

Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world.
* Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/
Transcript:
To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us.
Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe.
But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back!
The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows.
The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product.
But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!!
And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles.
What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about!
Apple spends a fortune on advertising — you’d never know it….you’d never know it!
So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals).
And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?”
And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases.
But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe!
And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways.
And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do!
And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value!
A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that.
But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today.
ENGAGE
* Subscribe to my channel: http://www.youtube.com/subscription_center?add_user=Modelingthemasters
* Leave a comment, thumbs up the video (please!)
* Suppport me: http://www.evancarmichael.com/support/
CONNECT
* Twitter: https://twitter.com/evancarmichael
* Facebook: https://www.facebook.com/EvanCarmichaelcom
* Google+: https://plus.google.com/108469771690394737405/posts
* Website: http://www.evancarmichael.com
EVAN
* About: http://www.evancarmichael.com/about/
* Products: http://www.evancarmichael.com/zhuge/
* Coaching: http://www.evancarmichael.com/movement/
* Speaking: http://www.evancarmichael.com/speaking/

published:31 Jan 2014

views:1149358

Explore the pros and cons of the different tactics you can use to develop a sustainable awareness-building program for your brand.
VIDEO TRANSCRIPT:
With over a trillion pages indexed by Google the odds of your site getting found by the right prospect are astronomically stacked against you. If you’d like to increase those odds, stay tuned because today we’re going to explore the pros and cons of the different tactics you can use to get your brand found online. My objective is to help you achieve a more balanced approach so that you can develop a sustainable awareness-building program for your brand.
Why it matters
Imagine your perfect prospect sitting at home in front of her computer. She’s never heard of your brand. How is she going to find your website, how is she going to find your online store, your blog, your social media sites, or the online contest you’re hosting? Of course, if you knew who she was you could find her through outreach activities on social media or with email. But right now let’s focus on the inbound challenge of being found by prospects online.
I don’t think any online marketer needs to be convinced of the importance of building and maintaining awareness for their brand. But optimizing your web pages and waiting for Google to deliver prospects is only part of the answer. There is a lot more you could do to build brand awareness. But with so many ways to be found online the question becomes which one is best for your brand? Well, I’ve got good news on two counts. First, you don’t need to choose and second there are actually only three ways that prospects can find you online anyhow. I’d like to look at the pros and cons of each to help you build a more effective and sustainable online awareness program for your brand.
What it is
The first way for prospects to find you online is through paid promotion. This means paying someone money to access their audience. Adwords is the most popular form of online paid promotion. With Adwords you pay Google to gain access to the 1.2 billion people who use their search engine each month. But there are many variations on this theme such as Facebook ads, LinkedIn post promotion, banner ads and native content. In all cases you’re paying a gatekeeper to gain access to a third party’s proprietary audience.
In the case of paid search, the key concepts are clickthrough rate and conversion rate. Clickthrough rate refers to the percentage of people who click on your link when it is served up in their search results. The average clickthrough rate for paid search is about 3 and a half percent. So for every 10 thousand people who are shown your link you can expect 350 visitors to your site.
Conversion rate refers to the percentage of those visitors who perform the desired action, that usually means buying something. The average conversion rate for paid search is around 5 percent. So from your 350 visitors you could expect to get 18 purchases. How much Google charges per click depends on how many other people want to advertise with that word. So although the average cost per click is about 40 cents, words that are highly sought after can cost over forty dollars per click. Which means your 18 buyers could cost you anywhere from 140 to 14,000 dollars or between 8 and 8,000 dollars per sale.
The biggest upside of paid promotion is that you get immediate results. And over time these results can become predictable. So you can calculate the anticipated return on your investment with regard to traffic and conversions with a fair degree of accuracy. Since everything about this investment is measurable it’s easy to show cause & effect and to explain the investment to superiors. Pay-per-click scheme also comes with a potent feel-good factor because in theory you only pay for results.
On the down side, the public trust factor in this type of exposure is low since it’s essentially the brand recommending itself, so visitors arriving through paid links may be more skeptical. Paid promotion can also be expensive if it’s your sole means of driving traffic and conversion. Especially as competition for your desired keyword increases. Budget allocated to paid promotion often displaces investment in developing the brand’s website in ways that would attract organic awareness and traffic. And as the website becomes less able to attract visitors on its own, brands can find themselves completely dependent on paid promotion to maintain their sales...Read more here: http://bit.ly/BrandAwarenessVideo

published:26 May 2015

views:7445

Learn how to change your default color scheme and logo in Smartsheet. Branding can be changed on the account or workspace level.

Interested in Personl Branding, subscribe for more: https://www.youtube.com/c/gunameldere?sub_confirmation=1
In this video I will show you How To Make Colour Palette For Your PersonalBrand and use for your Blog, Social Media and Brand Identity.
Branding is all about creating an image and sense of style that is strong enough to be easily recognised. Everything you put online, whether it is a blog post or an Instagram photo, needs to scream YOU.
There is no Right or Wrong colours, but some tones will support your brand more than others. When you are choosing colours, think also from a practical side as some lighter colours just won’t be great in small details or small fonts. Balance your palette with darker tones and neutrals.
I recommend choosing two or three main colours, one or two neutral or monochromatic shades and one metallic/glitter. I find including a metallic colour {gold, rose gold, silver, copper} to give your brand a luxurious vibe.
By all means, also go with your gut and your heart as well as your head. You need to love your palette, so if you want to add in a turquoise and bright pink just because you love it, do it! There is no need to overthink it.
Read full article on my web page: www.gunameldere.com
I hope you enjoyed this video, if so, give thumb up and Subscribe for more.
xoxo
Guna
Get your free photography Lightroom + Photoshop trial on AdobeCloud: http://bit.ly/Adobecloud
_________________________________________
Music: bensound.com
_________________________________________
Lets connect on social world: @gunameldere
Instagram: http://www.instagram.com/gunameldere
Facebook: http://www.facebook.com/gunameldere
Twitter: http://www.twitter.com/gunameldere
Pinterest: https://uk.pinterest.com/gunameldere

published:10 May 2017

views:253

Not sure what branding is, well its not your logo, website or colour scheme.
PersonalBranding is all about perception, it's what your audience thinks and feels and even hopes for about you.
Do you want to known how to be be a personal brand, get known, be competition proof and sell your services with ease and flow, download my free video series
http://petrafoster.com/getknown/
Learn more at http://petrafoster.com/
-~-~~-~~~-~~-~-
Please watch: "Get more sales: your competition helps you to get more sales"
https://www.youtube.com/watch?v=UJ4wyjtSp98
-~-~~-~~~-~~-~-

Company Logo, Branding and Colour Schemes

My 6 Top Tips on LogoDesign, Branding and Colour Schemes
Tip #1 - Do your research. Find half a dozen logos and brand you like by going to google, search for ‘logos’ click on the images link. Grab a pencil and sketch out some ideas. Finally go to www.colourlovers.com and choose some colours you like.
Tip #2 - Things that don’t constitute a good logo include use of clipart, copying other logos, looking too much like your competitors and using too much detail in your logo.
Tip #3 - Do engage a professional graphic designer, they understand good design.
Tip #4 - Avoid clichés and metaphors.
Tip #5 - KISS – Keep it Simple (Stupid).
Tip #6 - Ensure your brand is used consistently by creating and referring to a set of brand guidelines whenever you create a piece of marketing collateral.
Buy your copy of #1 best selling book by Robin Waite OnlineBusinessStartup on Amazon:
http://bit.ly/OnlineBusinessStartup
For more information please take a look at my website which can be found at:
http://robinwaite.com
CONNECT WITH US!
Facebook ➡ https://www.facebook.com/RobinMWaite
Google+ ➡ http://bit.ly/1ODmAoQ
Twitter ➡ https://twitter.com/RobinMWaite
LinkedIn ➡ https://uk.linkedin.com/in/robinmwaite
SUBSCRIBE NOW!
https://www.youtube.com/subscription_center?add_user=Hostpipe

0:23

Great Branding: Use a Consistent Color Scheme

Great Branding: Use a Consistent Color Scheme

Great Branding: Use a Consistent Color Scheme

It's very important to use the same color throughout your marketing materials to have consistency. In this example, just change the color of the background and text to match the example on the left.

3:30

Branding with Color: Color Relationships

Branding with Color: Color Relationships

Branding with Color: Color Relationships

Justin is back with a splash of color. This episode we cover analogous, complementary and triadic color relationships. Learn how to use these color schemes to enhance your brand.
Learn more at:
www.ahredchair.com

2:22

Colour and branding | What does colour say about your business?

Colour and branding | What does colour say about your business?

Colour and branding | What does colour say about your business?

The importance of colour in marketing cannot be overestimated. The Marketing Mix look at how colours make us feel and why big brands have chosen their particuar colour schemes.

12:16

Product Branding In 4 Hours?! [Vlog 040]

Product Branding In 4 Hours?! [Vlog 040]

Product Branding In 4 Hours?! [Vlog 040]

OK, today was challenging. I had to come up with a name, logo and color scheme for our new proposal tool, and I had only 4 hours to do it. Don't try this at home.
-
The book mentioned "Hello my name isAwesome"
-
Music by: Major Lazer & Grandtheft - Number One
https://soundcloud.com/majorlazer/major-lazer-grandtheft-number-one-1
-
Get new videos weekly to your inbox:
http://www.fluxvlog.com
-
Twitter: http://twitter.com/ransegall
-
Instagram: https://www.instagram.com/ransegall/
-
Snapchat: ransegsll (yes, with a spelling mistake)

Steve Jobs' amazing marketing strategy - MUST WATCH

Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world.
* Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/
Transcript:
To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us.
Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe.
But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back!
The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows.
The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product.
But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!!
And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles.
What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about!
Apple spends a fortune on advertising — you’d never know it….you’d never know it!
So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals).
And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?”
And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases.
But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe!
And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways.
And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do!
And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value!
A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that.
But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today.
ENGAGE
* Subscribe to my channel: http://www.youtube.com/subscription_center?add_user=Modelingthemasters
* Leave a comment, thumbs up the video (please!)
* Suppport me: http://www.evancarmichael.com/support/
CONNECT
* Twitter: https://twitter.com/evancarmichael
* Facebook: https://www.facebook.com/EvanCarmichaelcom
* Google+: https://plus.google.com/108469771690394737405/posts
* Website: http://www.evancarmichael.com
EVAN
* About: http://www.evancarmichael.com/about/
* Products: http://www.evancarmichael.com/zhuge/
* Coaching: http://www.evancarmichael.com/movement/
* Speaking: http://www.evancarmichael.com/speaking/

11:20

Three Ways to Build Brand Awareness

Three Ways to Build Brand Awareness

Three Ways to Build Brand Awareness

Explore the pros and cons of the different tactics you can use to develop a sustainable awareness-building program for your brand.
VIDEO TRANSCRIPT:
With over a trillion pages indexed by Google the odds of your site getting found by the right prospect are astronomically stacked against you. If you’d like to increase those odds, stay tuned because today we’re going to explore the pros and cons of the different tactics you can use to get your brand found online. My objective is to help you achieve a more balanced approach so that you can develop a sustainable awareness-building program for your brand.
Why it matters
Imagine your perfect prospect sitting at home in front of her computer. She’s never heard of your brand. How is she going to find your website, how is she going to find your online store, your blog, your social media sites, or the online contest you’re hosting? Of course, if you knew who she was you could find her through outreach activities on social media or with email. But right now let’s focus on the inbound challenge of being found by prospects online.
I don’t think any online marketer needs to be convinced of the importance of building and maintaining awareness for their brand. But optimizing your web pages and waiting for Google to deliver prospects is only part of the answer. There is a lot more you could do to build brand awareness. But with so many ways to be found online the question becomes which one is best for your brand? Well, I’ve got good news on two counts. First, you don’t need to choose and second there are actually only three ways that prospects can find you online anyhow. I’d like to look at the pros and cons of each to help you build a more effective and sustainable online awareness program for your brand.
What it is
The first way for prospects to find you online is through paid promotion. This means paying someone money to access their audience. Adwords is the most popular form of online paid promotion. With Adwords you pay Google to gain access to the 1.2 billion people who use their search engine each month. But there are many variations on this theme such as Facebook ads, LinkedIn post promotion, banner ads and native content. In all cases you’re paying a gatekeeper to gain access to a third party’s proprietary audience.
In the case of paid search, the key concepts are clickthrough rate and conversion rate. Clickthrough rate refers to the percentage of people who click on your link when it is served up in their search results. The average clickthrough rate for paid search is about 3 and a half percent. So for every 10 thousand people who are shown your link you can expect 350 visitors to your site.
Conversion rate refers to the percentage of those visitors who perform the desired action, that usually means buying something. The average conversion rate for paid search is around 5 percent. So from your 350 visitors you could expect to get 18 purchases. How much Google charges per click depends on how many other people want to advertise with that word. So although the average cost per click is about 40 cents, words that are highly sought after can cost over forty dollars per click. Which means your 18 buyers could cost you anywhere from 140 to 14,000 dollars or between 8 and 8,000 dollars per sale.
The biggest upside of paid promotion is that you get immediate results. And over time these results can become predictable. So you can calculate the anticipated return on your investment with regard to traffic and conversions with a fair degree of accuracy. Since everything about this investment is measurable it’s easy to show cause & effect and to explain the investment to superiors. Pay-per-click scheme also comes with a potent feel-good factor because in theory you only pay for results.
On the down side, the public trust factor in this type of exposure is low since it’s essentially the brand recommending itself, so visitors arriving through paid links may be more skeptical. Paid promotion can also be expensive if it’s your sole means of driving traffic and conversion. Especially as competition for your desired keyword increases. Budget allocated to paid promotion often displaces investment in developing the brand’s website in ways that would attract organic awareness and traffic. And as the website becomes less able to attract visitors on its own, brands can find themselves completely dependent on paid promotion to maintain their sales...Read more here: http://bit.ly/BrandAwarenessVideo

1:50

Custom Branding in Smartsheet

Custom Branding in Smartsheet

Custom Branding in Smartsheet

Learn how to change your default color scheme and logo in Smartsheet. Branding can be changed on the account or workspace level.

How To Create A Colour Palette For Your Personal Brand △ BRANDING △

Interested in Personl Branding, subscribe for more: https://www.youtube.com/c/gunameldere?sub_confirmation=1
In this video I will show you How To Make Colour Palette For Your PersonalBrand and use for your Blog, Social Media and Brand Identity.
Branding is all about creating an image and sense of style that is strong enough to be easily recognised. Everything you put online, whether it is a blog post or an Instagram photo, needs to scream YOU.
There is no Right or Wrong colours, but some tones will support your brand more than others. When you are choosing colours, think also from a practical side as some lighter colours just won’t be great in small details or small fonts. Balance your palette with darker tones and neutrals.
I recommend choosing two or three main colours, one or two neutral or monochromatic shades and one metallic/glitter. I find including a metallic colour {gold, rose gold, silver, copper} to give your brand a luxurious vibe.
By all means, also go with your gut and your heart as well as your head. You need to love your palette, so if you want to add in a turquoise and bright pink just because you love it, do it! There is no need to overthink it.
Read full article on my web page: www.gunameldere.com
I hope you enjoyed this video, if so, give thumb up and Subscribe for more.
xoxo
Guna
Get your free photography Lightroom + Photoshop trial on AdobeCloud: http://bit.ly/Adobecloud
_________________________________________
Music: bensound.com
_________________________________________
Lets connect on social world: @gunameldere
Instagram: http://www.instagram.com/gunameldere
Facebook: http://www.facebook.com/gunameldere
Twitter: http://www.twitter.com/gunameldere
Pinterest: https://uk.pinterest.com/gunameldere

1:34

What is #branding

What is #branding

What is #branding

Not sure what branding is, well its not your logo, website or colour scheme.
PersonalBranding is all about perception, it's what your audience thinks and feels and even hopes for about you.
Do you want to known how to be be a personal brand, get known, be competition proof and sell your services with ease and flow, download my free video series
http://petrafoster.com/getknown/
Learn more at http://petrafoster.com/
-~-~~-~~~-~~-~-
Please watch: "Get more sales: your competition helps you to get more sales"
https://www.youtube.com/watch?v=UJ4wyjtSp98
-~-~~-~~~-~~-~-

Company Logo, Branding and Colour Schemes

My 6 Top Tips on LogoDesign, Branding and Colour Schemes
Tip #1 - Do your research. Find half a dozen logos and brand you like by going to google, search for ‘logos’ click on the images link. Grab a pencil and sketch out some ideas. Finally go to www.colourlovers.com and choose some colours you like.
Tip #2 - Things that don’t constitute a good logo include use of clipart, copying other logos, looking too much like your competitors and using too much detail in your logo.
Tip #3 - Do engage a professional graphic designer, they understand good design.
Tip #4 - Avoid clichés and metaphors.
Tip #5 - KISS – Keep it Simple (Stupid).
Tip #6 - Ensure your brand is used consistently by creating and referring to a set of brand guidelines whenever you create a piece of marketing collateral.
...

published: 15 Dec 2015

Great Branding: Use a Consistent Color Scheme

It's very important to use the same color throughout your marketing materials to have consistency. In this example, just change the color of the background and text to match the example on the left.

published: 19 Mar 2014

Branding with Color: Color Relationships

Justin is back with a splash of color. This episode we cover analogous, complementary and triadic color relationships. Learn how to use these color schemes to enhance your brand.
Learn more at:
www.ahredchair.com

published: 15 Sep 2015

Colour and branding | What does colour say about your business?

The importance of colour in marketing cannot be overestimated. The Marketing Mix look at how colours make us feel and why big brands have chosen their particuar colour schemes.

published: 16 Oct 2015

Product Branding In 4 Hours?! [Vlog 040]

OK, today was challenging. I had to come up with a name, logo and color scheme for our new proposal tool, and I had only 4 hours to do it. Don't try this at home.
-
The book mentioned "Hello my name isAwesome"
-
Music by: Major Lazer & Grandtheft - Number One
https://soundcloud.com/majorlazer/major-lazer-grandtheft-number-one-1
-
Get new videos weekly to your inbox:
http://www.fluxvlog.com
-
Twitter: http://twitter.com/ransegall
-
Instagram: https://www.instagram.com/ransegall/
-
Snapchat: ransegsll (yes, with a spelling mistake)

Steve Jobs' amazing marketing strategy - MUST WATCH

Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world.
* Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/
Transcript:
To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us.
Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe.
But even a great brand needs investment and caring if it’s going to retain its relevance...

published: 31 Jan 2014

Three Ways to Build Brand Awareness

Explore the pros and cons of the different tactics you can use to develop a sustainable awareness-building program for your brand.
VIDEO TRANSCRIPT:
With over a trillion pages indexed by Google the odds of your site getting found by the right prospect are astronomically stacked against you. If you’d like to increase those odds, stay tuned because today we’re going to explore the pros and cons of the different tactics you can use to get your brand found online. My objective is to help you achieve a more balanced approach so that you can develop a sustainable awareness-building program for your brand.
Why it matters
Imagine your perfect prospect sitting at home in front of her computer. She’s never heard of your brand. How is she going to find your website, how is she going to find your o...

published: 26 May 2015

Custom Branding in Smartsheet

Learn how to change your default color scheme and logo in Smartsheet. Branding can be changed on the account or workspace level.

published: 21 Jul 2017

Diamonds Are A Brand's Best Friend: The Evolution Of De Beers

Diamonds are often synonymous with love, glamour, and longevity. Believe it or not, they weren't always the coveted rocks we know them as today. For that, we have the De Beers Group of Companies. From their ambitious start in African mines, to the American offices of N.W. Ayer & Son, De Beers has managed to influence the public's perception of these gemstones (for better or worse) in a big way. Watch the brand evolution of De Beers and see just how instrumental they've been.
[Photos: The Advertising Archives / Alamy StockPhoto (De Beers ad); The Advertising Archives / Alamy Stock Photo (De Beers ad); The Advertising Archives / Alamy Stock Photo (De Beers ad); The Advertising Archives / Alamy Stock Photo (De Beers ad); ClassicStock / Alamy Stock Photo (1960sMALEHAND SLIPPING ENGAGEMENT ...

published: 23 Feb 2016

How To Create A Colour Palette For Your Personal Brand △ BRANDING △

Interested in Personl Branding, subscribe for more: https://www.youtube.com/c/gunameldere?sub_confirmation=1
In this video I will show you How To Make Colour Palette For Your PersonalBrand and use for your Blog, Social Media and Brand Identity.
Branding is all about creating an image and sense of style that is strong enough to be easily recognised. Everything you put online, whether it is a blog post or an Instagram photo, needs to scream YOU.
There is no Right or Wrong colours, but some tones will support your brand more than others. When you are choosing colours, think also from a practical side as some lighter colours just won’t be great in small details or small fonts. Balance your palette with darker tones and neutrals.
I recommend choosing two or three main colours, one or two ne...

published: 10 May 2017

What is #branding

Not sure what branding is, well its not your logo, website or colour scheme.
PersonalBranding is all about perception, it's what your audience thinks and feels and even hopes for about you.
Do you want to known how to be be a personal brand, get known, be competition proof and sell your services with ease and flow, download my free video series
http://petrafoster.com/getknown/
Learn more at http://petrafoster.com/
-~-~~-~~~-~~-~-
Please watch: "Get more sales: your competition helps you to get more sales"
https://www.youtube.com/watch?v=UJ4wyjtSp98
-~-~~-~~~-~~-~-

If you love graphic design and you want to see more amazing speedarts like this subscribe to Swerve using this link http://bit.ly/1lj0d8w
Swerve Designs (Rebrand)
Ever since started graphic design, i have tried to come up with a solid brand identity for myself; e.g. Logos, color scheme and so on. A significant amount of designers would agree me when i say "its hard to for a solid brand image for yourself" due to the fact we have high expectations for our self. In this speedart, i have finally designed a solid brand image for myself. When i designed my logo i came up with the idea of a bubble/brainstorm, this is where the lightning bolt comes into play, as it gives the message, "all ideas start with a spark". As for my colour scheme i went for an ergonomic green and dark grey (almost bl...

Company Logo, Branding and Colour Schemes

My 6 Top Tips on LogoDesign, Branding and Colour Schemes
Tip #1 - Do your research. Find half a dozen logos and brand you like by going to google, search for ...

My 6 Top Tips on LogoDesign, Branding and Colour Schemes
Tip #1 - Do your research. Find half a dozen logos and brand you like by going to google, search for ‘logos’ click on the images link. Grab a pencil and sketch out some ideas. Finally go to www.colourlovers.com and choose some colours you like.
Tip #2 - Things that don’t constitute a good logo include use of clipart, copying other logos, looking too much like your competitors and using too much detail in your logo.
Tip #3 - Do engage a professional graphic designer, they understand good design.
Tip #4 - Avoid clichés and metaphors.
Tip #5 - KISS – Keep it Simple (Stupid).
Tip #6 - Ensure your brand is used consistently by creating and referring to a set of brand guidelines whenever you create a piece of marketing collateral.
Buy your copy of #1 best selling book by Robin Waite OnlineBusinessStartup on Amazon:
http://bit.ly/OnlineBusinessStartup
For more information please take a look at my website which can be found at:
http://robinwaite.com
CONNECT WITH US!
Facebook ➡ https://www.facebook.com/RobinMWaite
Google+ ➡ http://bit.ly/1ODmAoQ
Twitter ➡ https://twitter.com/RobinMWaite
LinkedIn ➡ https://uk.linkedin.com/in/robinmwaite
SUBSCRIBE NOW!
https://www.youtube.com/subscription_center?add_user=Hostpipe

My 6 Top Tips on LogoDesign, Branding and Colour Schemes
Tip #1 - Do your research. Find half a dozen logos and brand you like by going to google, search for ‘logos’ click on the images link. Grab a pencil and sketch out some ideas. Finally go to www.colourlovers.com and choose some colours you like.
Tip #2 - Things that don’t constitute a good logo include use of clipart, copying other logos, looking too much like your competitors and using too much detail in your logo.
Tip #3 - Do engage a professional graphic designer, they understand good design.
Tip #4 - Avoid clichés and metaphors.
Tip #5 - KISS – Keep it Simple (Stupid).
Tip #6 - Ensure your brand is used consistently by creating and referring to a set of brand guidelines whenever you create a piece of marketing collateral.
Buy your copy of #1 best selling book by Robin Waite OnlineBusinessStartup on Amazon:
http://bit.ly/OnlineBusinessStartup
For more information please take a look at my website which can be found at:
http://robinwaite.com
CONNECT WITH US!
Facebook ➡ https://www.facebook.com/RobinMWaite
Google+ ➡ http://bit.ly/1ODmAoQ
Twitter ➡ https://twitter.com/RobinMWaite
LinkedIn ➡ https://uk.linkedin.com/in/robinmwaite
SUBSCRIBE NOW!
https://www.youtube.com/subscription_center?add_user=Hostpipe

Branding with Color: Color Relationships

Justin is back with a splash of color. This episode we cover analogous, complementary and triadic color relationships. Learn how to use these color schemes to...

Justin is back with a splash of color. This episode we cover analogous, complementary and triadic color relationships. Learn how to use these color schemes to enhance your brand.
Learn more at:
www.ahredchair.com

Justin is back with a splash of color. This episode we cover analogous, complementary and triadic color relationships. Learn how to use these color schemes to enhance your brand.
Learn more at:
www.ahredchair.com

Product Branding In 4 Hours?! [Vlog 040]

OK, today was challenging. I had to come up with a name, logo and color scheme for our new proposal tool, and I had only 4 hours to do it. Don't try this at hom...

OK, today was challenging. I had to come up with a name, logo and color scheme for our new proposal tool, and I had only 4 hours to do it. Don't try this at home.
-
The book mentioned "Hello my name isAwesome"
-
Music by: Major Lazer & Grandtheft - Number One
https://soundcloud.com/majorlazer/major-lazer-grandtheft-number-one-1
-
Get new videos weekly to your inbox:
http://www.fluxvlog.com
-
Twitter: http://twitter.com/ransegall
-
Instagram: https://www.instagram.com/ransegall/
-
Snapchat: ransegsll (yes, with a spelling mistake)

OK, today was challenging. I had to come up with a name, logo and color scheme for our new proposal tool, and I had only 4 hours to do it. Don't try this at home.
-
The book mentioned "Hello my name isAwesome"
-
Music by: Major Lazer & Grandtheft - Number One
https://soundcloud.com/majorlazer/major-lazer-grandtheft-number-one-1
-
Get new videos weekly to your inbox:
http://www.fluxvlog.com
-
Twitter: http://twitter.com/ransegall
-
Instagram: https://www.instagram.com/ransegall/
-
Snapchat: ransegsll (yes, with a spelling mistake)

Steve Jobs' amazing marketing strategy - MUST WATCH

Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world.
* Join my BEL...

Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world.
* Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/
Transcript:
To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us.
Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe.
But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back!
The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows.
The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product.
But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!!
And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles.
What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about!
Apple spends a fortune on advertising — you’d never know it….you’d never know it!
So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals).
And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?”
And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases.
But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe!
And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways.
And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do!
And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value!
A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that.
But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today.
ENGAGE
* Subscribe to my channel: http://www.youtube.com/subscription_center?add_user=Modelingthemasters
* Leave a comment, thumbs up the video (please!)
* Suppport me: http://www.evancarmichael.com/support/
CONNECT
* Twitter: https://twitter.com/evancarmichael
* Facebook: https://www.facebook.com/EvanCarmichaelcom
* Google+: https://plus.google.com/108469771690394737405/posts
* Website: http://www.evancarmichael.com
EVAN
* About: http://www.evancarmichael.com/about/
* Products: http://www.evancarmichael.com/zhuge/
* Coaching: http://www.evancarmichael.com/movement/
* Speaking: http://www.evancarmichael.com/speaking/

Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world.
* Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/
Transcript:
To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us.
Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe.
But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back!
The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows.
The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product.
But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!!
And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles.
What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about!
Apple spends a fortune on advertising — you’d never know it….you’d never know it!
So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals).
And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?”
And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases.
But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe!
And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways.
And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do!
And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value!
A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that.
But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today.
ENGAGE
* Subscribe to my channel: http://www.youtube.com/subscription_center?add_user=Modelingthemasters
* Leave a comment, thumbs up the video (please!)
* Suppport me: http://www.evancarmichael.com/support/
CONNECT
* Twitter: https://twitter.com/evancarmichael
* Facebook: https://www.facebook.com/EvanCarmichaelcom
* Google+: https://plus.google.com/108469771690394737405/posts
* Website: http://www.evancarmichael.com
EVAN
* About: http://www.evancarmichael.com/about/
* Products: http://www.evancarmichael.com/zhuge/
* Coaching: http://www.evancarmichael.com/movement/
* Speaking: http://www.evancarmichael.com/speaking/

Three Ways to Build Brand Awareness

Explore the pros and cons of the different tactics you can use to develop a sustainable awareness-building program for your brand.
VIDEO TRANSCRIPT:
With over...

Explore the pros and cons of the different tactics you can use to develop a sustainable awareness-building program for your brand.
VIDEO TRANSCRIPT:
With over a trillion pages indexed by Google the odds of your site getting found by the right prospect are astronomically stacked against you. If you’d like to increase those odds, stay tuned because today we’re going to explore the pros and cons of the different tactics you can use to get your brand found online. My objective is to help you achieve a more balanced approach so that you can develop a sustainable awareness-building program for your brand.
Why it matters
Imagine your perfect prospect sitting at home in front of her computer. She’s never heard of your brand. How is she going to find your website, how is she going to find your online store, your blog, your social media sites, or the online contest you’re hosting? Of course, if you knew who she was you could find her through outreach activities on social media or with email. But right now let’s focus on the inbound challenge of being found by prospects online.
I don’t think any online marketer needs to be convinced of the importance of building and maintaining awareness for their brand. But optimizing your web pages and waiting for Google to deliver prospects is only part of the answer. There is a lot more you could do to build brand awareness. But with so many ways to be found online the question becomes which one is best for your brand? Well, I’ve got good news on two counts. First, you don’t need to choose and second there are actually only three ways that prospects can find you online anyhow. I’d like to look at the pros and cons of each to help you build a more effective and sustainable online awareness program for your brand.
What it is
The first way for prospects to find you online is through paid promotion. This means paying someone money to access their audience. Adwords is the most popular form of online paid promotion. With Adwords you pay Google to gain access to the 1.2 billion people who use their search engine each month. But there are many variations on this theme such as Facebook ads, LinkedIn post promotion, banner ads and native content. In all cases you’re paying a gatekeeper to gain access to a third party’s proprietary audience.
In the case of paid search, the key concepts are clickthrough rate and conversion rate. Clickthrough rate refers to the percentage of people who click on your link when it is served up in their search results. The average clickthrough rate for paid search is about 3 and a half percent. So for every 10 thousand people who are shown your link you can expect 350 visitors to your site.
Conversion rate refers to the percentage of those visitors who perform the desired action, that usually means buying something. The average conversion rate for paid search is around 5 percent. So from your 350 visitors you could expect to get 18 purchases. How much Google charges per click depends on how many other people want to advertise with that word. So although the average cost per click is about 40 cents, words that are highly sought after can cost over forty dollars per click. Which means your 18 buyers could cost you anywhere from 140 to 14,000 dollars or between 8 and 8,000 dollars per sale.
The biggest upside of paid promotion is that you get immediate results. And over time these results can become predictable. So you can calculate the anticipated return on your investment with regard to traffic and conversions with a fair degree of accuracy. Since everything about this investment is measurable it’s easy to show cause & effect and to explain the investment to superiors. Pay-per-click scheme also comes with a potent feel-good factor because in theory you only pay for results.
On the down side, the public trust factor in this type of exposure is low since it’s essentially the brand recommending itself, so visitors arriving through paid links may be more skeptical. Paid promotion can also be expensive if it’s your sole means of driving traffic and conversion. Especially as competition for your desired keyword increases. Budget allocated to paid promotion often displaces investment in developing the brand’s website in ways that would attract organic awareness and traffic. And as the website becomes less able to attract visitors on its own, brands can find themselves completely dependent on paid promotion to maintain their sales...Read more here: http://bit.ly/BrandAwarenessVideo

Explore the pros and cons of the different tactics you can use to develop a sustainable awareness-building program for your brand.
VIDEO TRANSCRIPT:
With over a trillion pages indexed by Google the odds of your site getting found by the right prospect are astronomically stacked against you. If you’d like to increase those odds, stay tuned because today we’re going to explore the pros and cons of the different tactics you can use to get your brand found online. My objective is to help you achieve a more balanced approach so that you can develop a sustainable awareness-building program for your brand.
Why it matters
Imagine your perfect prospect sitting at home in front of her computer. She’s never heard of your brand. How is she going to find your website, how is she going to find your online store, your blog, your social media sites, or the online contest you’re hosting? Of course, if you knew who she was you could find her through outreach activities on social media or with email. But right now let’s focus on the inbound challenge of being found by prospects online.
I don’t think any online marketer needs to be convinced of the importance of building and maintaining awareness for their brand. But optimizing your web pages and waiting for Google to deliver prospects is only part of the answer. There is a lot more you could do to build brand awareness. But with so many ways to be found online the question becomes which one is best for your brand? Well, I’ve got good news on two counts. First, you don’t need to choose and second there are actually only three ways that prospects can find you online anyhow. I’d like to look at the pros and cons of each to help you build a more effective and sustainable online awareness program for your brand.
What it is
The first way for prospects to find you online is through paid promotion. This means paying someone money to access their audience. Adwords is the most popular form of online paid promotion. With Adwords you pay Google to gain access to the 1.2 billion people who use their search engine each month. But there are many variations on this theme such as Facebook ads, LinkedIn post promotion, banner ads and native content. In all cases you’re paying a gatekeeper to gain access to a third party’s proprietary audience.
In the case of paid search, the key concepts are clickthrough rate and conversion rate. Clickthrough rate refers to the percentage of people who click on your link when it is served up in their search results. The average clickthrough rate for paid search is about 3 and a half percent. So for every 10 thousand people who are shown your link you can expect 350 visitors to your site.
Conversion rate refers to the percentage of those visitors who perform the desired action, that usually means buying something. The average conversion rate for paid search is around 5 percent. So from your 350 visitors you could expect to get 18 purchases. How much Google charges per click depends on how many other people want to advertise with that word. So although the average cost per click is about 40 cents, words that are highly sought after can cost over forty dollars per click. Which means your 18 buyers could cost you anywhere from 140 to 14,000 dollars or between 8 and 8,000 dollars per sale.
The biggest upside of paid promotion is that you get immediate results. And over time these results can become predictable. So you can calculate the anticipated return on your investment with regard to traffic and conversions with a fair degree of accuracy. Since everything about this investment is measurable it’s easy to show cause & effect and to explain the investment to superiors. Pay-per-click scheme also comes with a potent feel-good factor because in theory you only pay for results.
On the down side, the public trust factor in this type of exposure is low since it’s essentially the brand recommending itself, so visitors arriving through paid links may be more skeptical. Paid promotion can also be expensive if it’s your sole means of driving traffic and conversion. Especially as competition for your desired keyword increases. Budget allocated to paid promotion often displaces investment in developing the brand’s website in ways that would attract organic awareness and traffic. And as the website becomes less able to attract visitors on its own, brands can find themselves completely dependent on paid promotion to maintain their sales...Read more here: http://bit.ly/BrandAwarenessVideo

How To Create A Colour Palette For Your Personal Brand △ BRANDING △

Interested in Personl Branding, subscribe for more: https://www.youtube.com/c/gunameldere?sub_confirmation=1
In this video I will show you How To Make Colour P...

Interested in Personl Branding, subscribe for more: https://www.youtube.com/c/gunameldere?sub_confirmation=1
In this video I will show you How To Make Colour Palette For Your PersonalBrand and use for your Blog, Social Media and Brand Identity.
Branding is all about creating an image and sense of style that is strong enough to be easily recognised. Everything you put online, whether it is a blog post or an Instagram photo, needs to scream YOU.
There is no Right or Wrong colours, but some tones will support your brand more than others. When you are choosing colours, think also from a practical side as some lighter colours just won’t be great in small details or small fonts. Balance your palette with darker tones and neutrals.
I recommend choosing two or three main colours, one or two neutral or monochromatic shades and one metallic/glitter. I find including a metallic colour {gold, rose gold, silver, copper} to give your brand a luxurious vibe.
By all means, also go with your gut and your heart as well as your head. You need to love your palette, so if you want to add in a turquoise and bright pink just because you love it, do it! There is no need to overthink it.
Read full article on my web page: www.gunameldere.com
I hope you enjoyed this video, if so, give thumb up and Subscribe for more.
xoxo
Guna
Get your free photography Lightroom + Photoshop trial on AdobeCloud: http://bit.ly/Adobecloud
_________________________________________
Music: bensound.com
_________________________________________
Lets connect on social world: @gunameldere
Instagram: http://www.instagram.com/gunameldere
Facebook: http://www.facebook.com/gunameldere
Twitter: http://www.twitter.com/gunameldere
Pinterest: https://uk.pinterest.com/gunameldere

Interested in Personl Branding, subscribe for more: https://www.youtube.com/c/gunameldere?sub_confirmation=1
In this video I will show you How To Make Colour Palette For Your PersonalBrand and use for your Blog, Social Media and Brand Identity.
Branding is all about creating an image and sense of style that is strong enough to be easily recognised. Everything you put online, whether it is a blog post or an Instagram photo, needs to scream YOU.
There is no Right or Wrong colours, but some tones will support your brand more than others. When you are choosing colours, think also from a practical side as some lighter colours just won’t be great in small details or small fonts. Balance your palette with darker tones and neutrals.
I recommend choosing two or three main colours, one or two neutral or monochromatic shades and one metallic/glitter. I find including a metallic colour {gold, rose gold, silver, copper} to give your brand a luxurious vibe.
By all means, also go with your gut and your heart as well as your head. You need to love your palette, so if you want to add in a turquoise and bright pink just because you love it, do it! There is no need to overthink it.
Read full article on my web page: www.gunameldere.com
I hope you enjoyed this video, if so, give thumb up and Subscribe for more.
xoxo
Guna
Get your free photography Lightroom + Photoshop trial on AdobeCloud: http://bit.ly/Adobecloud
_________________________________________
Music: bensound.com
_________________________________________
Lets connect on social world: @gunameldere
Instagram: http://www.instagram.com/gunameldere
Facebook: http://www.facebook.com/gunameldere
Twitter: http://www.twitter.com/gunameldere
Pinterest: https://uk.pinterest.com/gunameldere

What is #branding

Not sure what branding is, well its not your logo, website or colour scheme.
PersonalBranding is all about perception, it's what your audience thinks and feel...

Not sure what branding is, well its not your logo, website or colour scheme.
PersonalBranding is all about perception, it's what your audience thinks and feels and even hopes for about you.
Do you want to known how to be be a personal brand, get known, be competition proof and sell your services with ease and flow, download my free video series
http://petrafoster.com/getknown/
Learn more at http://petrafoster.com/
-~-~~-~~~-~~-~-
Please watch: "Get more sales: your competition helps you to get more sales"
https://www.youtube.com/watch?v=UJ4wyjtSp98
-~-~~-~~~-~~-~-

Not sure what branding is, well its not your logo, website or colour scheme.
PersonalBranding is all about perception, it's what your audience thinks and feels and even hopes for about you.
Do you want to known how to be be a personal brand, get known, be competition proof and sell your services with ease and flow, download my free video series
http://petrafoster.com/getknown/
Learn more at http://petrafoster.com/
-~-~~-~~~-~~-~-
Please watch: "Get more sales: your competition helps you to get more sales"
https://www.youtube.com/watch?v=UJ4wyjtSp98
-~-~~-~~~-~~-~-

Choosing a Color Palette for Your Brand

CURIOUS ABOUT HOW TO TURN AROUND A RESTAURANT BUSINESS? JON TAFFER STOPS BY ON EPISODE 257 OF #ASKGARYVEE AND TALKS ABOUT HIS EXPERIENCE WITH BAR RESCUE AND BECOMING A HOUSEHOLD NAME.
FindJon Taffer here:
https://twitter.com/jontaffer
https://www.instagram.com/jontaffer/
https://jontaffer.com/
Watch all the other AskGaryVee shows here: https://www.youtube.com/playlist?list=PLfA33-E9P7FC0AoARnMLvgFgESJe4_Ngs
--
QOTD:
What is the most important thing that Jon Taffer can teach you to help improve your business and increase your revenues?
QUESTIONS:
11:45: How to advertise your restaurant?
19:02: BestGift for a 13-year old?
23:06: How to monetize your youtube channel?
34:50: How small restaurants can compete with big ones?
--
Thank you for watching this video. I hope that you keep up ...

published: 03 Jul 2017

Personal Branding in Network Marketing

Strike Up The Brand: How to Design for Branding

Google TechTalks
May 24, 2006Jared Spool
Founding Principal, User Interface EngineeringJared M. Spool is founder of User Interface Engineering, the largest usability research organization of it's kind in the world. If you've ever seen Jared speak about usability, you know that he's probably the most effective and knowledgeable communicator on the subject today. He's been working in the field of usability and design since 1978, before the term "usability" was ever associated with computers. ABSTRACT
What's the most effective way to strengthen a brand on the internet? Recent research shows that it isn't using traditional branding techniques. In fact, those tried-and-true methods can...

Learn how to brand your beauty business! It's more than just a logo, web design and good color scheme. Be authentic to yourself and your mission and let the creativity flow!
Tune in every Monday at 9A PST on our free FB group: https://www.facebook.com/groups/beautybusinessbabes/
Each week we will be talking about last weeks obstacles, next weeks goals + have a topic to focus on to help you grow your beauty business. Join in on the conversation and let's grow + glow together!
IG: @spraytanclass
.
.Meet my team + I on our Slay the Spray tour: www.slaythespray.com
.
.
Get trained + certified: www.spraytanclass.com

published: 31 Oct 2017

Eric Kuznacic: Brand-building with Social Media

Branding is more than just your business name, logo, and color scheme; it’s your company’s DNA. Branding is built around your core values, what you believe, and why you exist. Once you’ve identified your brand, social media is a great way to build and promote it. But how can you do that without getting lost in all the noise and clutter? Learn strategies and tips on how to make your business stand out on your preferred social platform(s).
Presentation Slides: https://drive.google.com/file/d/0B4V2ZcaQS5gHajRJcUszYnpTNGM/view
View on WordPress.tv: https://wordpress.tv/2017/02/07/eric-kuznacic-brand-building-with-social-media/

published: 15 Jun 2017

Material Design. Custom Branding - Alex Pazhyn

Slides: https://speakerdeck.com/gdglviv/alex-pazhyn-material-design-custom-branding
--
Video recorded on GDG DevFest 2015 - the biggest Google tech conference in Ukraine carefully crafted for you by GDG community! All about Android, Web and Cloud from the world experts.
Learn more at http://devfest.gdg.org.ua/

published: 03 Mar 2016

Branding, Responsibility, and Discipline in Cryptocurrency - Bitconnect and Hashflare

The Importance Of Branding, Patience, Responsibility, and Discipline in Cryptocurrency - Lessons Learned From Bitconnect and Hashflare
Blog post:
https://cryptocomeup.com/2018/01/18/the-importance-of-branding-patience-responsibility-and-discipline-in-cryptocurrency-lessons-learned-from-bitconnect-and-hashflare/
Cryptocurrency is new despite Bitcoin making it’s first transaction almost 9 years ago. Even the creators of some of the top cryptos would tell you that we are in the infancy stages of this industry. There seems to be a sense of overconfidence from a lot of people. Too many believe they know everything, and they’re going to save everyone from bankruptcy. Then you have too many that put too much trust in platforms. Today I will talk about the mistakes and misconceptions we make when...

Paul Hitchens, brand expert and CIMCourseDirector, shares his knowledge and insights with you on: what values are and why they matter; where values come from and how they link to a healthy culture.

published: 06 Jul 2016

Cult Collective: Creating Cult-Like Followings

What really matters in marketing? With so many opportunities to pursue, how are today’s brand leaders supposed to know where best to focus their time and money? The answer isn’t as difficult as it seems. All that is required is prioritizing customer engagement over advertising, and then following a few key principles that North America’s most iconic cult brands follow religiously.

published: 10 Aug 2015

Microdomination: Branding, Content Marketing And Social Media With Trevor Young

Get your free Author2.0Blueprint at: http://www.TheCreativePenn.com/blueprint
In this discussion with author and PR professional Trevor Young, we discuss personal branding, content marketing and social media as well as some of the personality attributes necessary to building a business online. Trevor is the author of MicroDomination: How to leverage social media and content marketing to build a mini business empire around your personal brand.
Trevor Young is an author, speaker, consultant and start-up entrepreneur. His new book is MicroDomination: How to leverage social media and content marketing to build a mini business empire around your personal brand.
We mention the awesome sub-title containing multiple keywords which can help with book sales, especially for non-fiction.
...

Create your own online courses for FREE at http://thnk.cc/2p16ToR
In this video, Thinkific CEOGreg Smith interviews online course creator and founder of Boss Mom Dana Malstaff. Dana shares tips on how to build a brand, create content, and build a successful online business. To learn more about Dana visit: https://boss-mom.com/

published: 19 Jan 2017

Branded Design Tested

Check out our FREE library of actual marketing experiments at: http://www.marketingexperiments.com/
Download the slides on SlideShare here: http://buff.ly/1B8nDMJ
The choices that the marketing department makes in branding — such as typography, color schemes, logos and site design — have never been more impactful to the customer experience.
Despite the importance of branded design and the sense of continuity from one page to another, it’s essential to realize that what marketers may view as design elements, customers may interpret as road blocks or friction.
In this Web clinic, you will learn how to balance continuity and orientation with clarity for your prospects through testing and optimization. You will also see a test that ran between a branded page and a non-branded page which...

published: 23 Jul 2015

How to Create a Memorable Brand for Your Practice That Patients Will Love | Advice Media

Building a great brand is far more than having a pretty logo, using an aesthetically pleasing color scheme or having an attractive website. It's about creating a "personality for your practice, an experience for your patients and building a brick wall from your competitors." In this webinar, JulieGuest will talk about how to elevate your practice and dominate your market through proper branding.
Learn how AdviceMedia will get you more patients & receive a free website evaluation at http://advicemedia.com/
Read great SEO tips and the latest trends on our blog http://advicemedia.com/blog/
Subscribe to our YouTube Channel https://www.youtube.com/c/AdviceMediaLLCParkCity?sub_confirmation=1
Let'sConnect!
•https://www.facebook.com/advicemediainc/
•https://plus.google.com/+AdviceMediaLLCPa...

CURIOUS ABOUT HOW TO TURN AROUND A RESTAURANT BUSINESS? JON TAFFER STOPS BY ON EPISODE 257 OF #ASKGARYVEE AND TALKS ABOUT HIS EXPERIENCE WITH BAR RESCUE AND BEC...

CURIOUS ABOUT HOW TO TURN AROUND A RESTAURANT BUSINESS? JON TAFFER STOPS BY ON EPISODE 257 OF #ASKGARYVEE AND TALKS ABOUT HIS EXPERIENCE WITH BAR RESCUE AND BECOMING A HOUSEHOLD NAME.
FindJon Taffer here:
https://twitter.com/jontaffer
https://www.instagram.com/jontaffer/
https://jontaffer.com/
Watch all the other AskGaryVee shows here: https://www.youtube.com/playlist?list=PLfA33-E9P7FC0AoARnMLvgFgESJe4_Ngs
--
QOTD:
What is the most important thing that Jon Taffer can teach you to help improve your business and increase your revenues?
QUESTIONS:
11:45: How to advertise your restaurant?
19:02: BestGift for a 13-year old?
23:06: How to monetize your youtube channel?
34:50: How small restaurants can compete with big ones?
--
Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;).
--
► Subscribe to My Channel Here http://www.youtube.com/subscription_center?add_user=GaryVaynerchuk
--
Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 5 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times BestsellingAuthor, and has been named to both Crain’s and Fortune’s 40 Under 40 lists.
Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age.
Make sure to stay tuned for Gary’s latest project Planet of the Apps, Apple’s very first video series, where Gary will be a judge alongside Will.I.Am, Jessica Alba, and Gwyneth Paltrow.
----Follow MeOnline Here:
Instagram: http://instagram.com/garyvee
Facebook: http://facebook.com/gary
Snapchat: http://snapchat.com/add/garyvee
Website: http://garyvaynerchuk.com
Soundcloud: http://soundcloud.com/garyvee/
Twitter: http://twitter.com/garyvee
Medium: http://medium.com/@garyvee
Planet of the Apps: http://planetoftheapps.com
Podcast: http://garyvaynerchuk.com/podcast
WineLibrary: http://winelibrary.com
Official Merchandise: http://garyveeshop.com
Subscribe to my VIP Newsletter for exclusive content and weekly giveaways here: http://garyvee.com/GARYVIP

CURIOUS ABOUT HOW TO TURN AROUND A RESTAURANT BUSINESS? JON TAFFER STOPS BY ON EPISODE 257 OF #ASKGARYVEE AND TALKS ABOUT HIS EXPERIENCE WITH BAR RESCUE AND BECOMING A HOUSEHOLD NAME.
FindJon Taffer here:
https://twitter.com/jontaffer
https://www.instagram.com/jontaffer/
https://jontaffer.com/
Watch all the other AskGaryVee shows here: https://www.youtube.com/playlist?list=PLfA33-E9P7FC0AoARnMLvgFgESJe4_Ngs
--
QOTD:
What is the most important thing that Jon Taffer can teach you to help improve your business and increase your revenues?
QUESTIONS:
11:45: How to advertise your restaurant?
19:02: BestGift for a 13-year old?
23:06: How to monetize your youtube channel?
34:50: How small restaurants can compete with big ones?
--
Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;).
--
► Subscribe to My Channel Here http://www.youtube.com/subscription_center?add_user=GaryVaynerchuk
--
Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 5 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times BestsellingAuthor, and has been named to both Crain’s and Fortune’s 40 Under 40 lists.
Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age.
Make sure to stay tuned for Gary’s latest project Planet of the Apps, Apple’s very first video series, where Gary will be a judge alongside Will.I.Am, Jessica Alba, and Gwyneth Paltrow.
----Follow MeOnline Here:
Instagram: http://instagram.com/garyvee
Facebook: http://facebook.com/gary
Snapchat: http://snapchat.com/add/garyvee
Website: http://garyvaynerchuk.com
Soundcloud: http://soundcloud.com/garyvee/
Twitter: http://twitter.com/garyvee
Medium: http://medium.com/@garyvee
Planet of the Apps: http://planetoftheapps.com
Podcast: http://garyvaynerchuk.com/podcast
WineLibrary: http://winelibrary.com
Official Merchandise: http://garyveeshop.com
Subscribe to my VIP Newsletter for exclusive content and weekly giveaways here: http://garyvee.com/GARYVIP

Google TechTalks
May 24, 2006Jared Spool
Founding Principal, User Interface EngineeringJared M. Spool is founder of User Interface Engineering, the largest usability research organization of it's kind in the world. If you've ever seen Jared speak about usability, you know that he's probably the most effective and knowledgeable communicator on the subject today. He's been working in the field of usability and design since 1978, before the term "usability" was ever associated with computers. ABSTRACT
What's the most effective way to strengthen a brand on the internet? Recent research shows that it isn't using traditional branding techniques. In fact, those tried-and-true methods can...

Google TechTalks
May 24, 2006Jared Spool
Founding Principal, User Interface EngineeringJared M. Spool is founder of User Interface Engineering, the largest usability research organization of it's kind in the world. If you've ever seen Jared speak about usability, you know that he's probably the most effective and knowledgeable communicator on the subject today. He's been working in the field of usability and design since 1978, before the term "usability" was ever associated with computers. ABSTRACT
What's the most effective way to strengthen a brand on the internet? Recent research shows that it isn't using traditional branding techniques. In fact, those tried-and-true methods can...

Learn how to brand your beauty business! It's more than just a logo, web design and good color scheme. Be authentic to yourself and your mission and let the cre...

Learn how to brand your beauty business! It's more than just a logo, web design and good color scheme. Be authentic to yourself and your mission and let the creativity flow!
Tune in every Monday at 9A PST on our free FB group: https://www.facebook.com/groups/beautybusinessbabes/
Each week we will be talking about last weeks obstacles, next weeks goals + have a topic to focus on to help you grow your beauty business. Join in on the conversation and let's grow + glow together!
IG: @spraytanclass
.
.Meet my team + I on our Slay the Spray tour: www.slaythespray.com
.
.
Get trained + certified: www.spraytanclass.com

Learn how to brand your beauty business! It's more than just a logo, web design and good color scheme. Be authentic to yourself and your mission and let the creativity flow!
Tune in every Monday at 9A PST on our free FB group: https://www.facebook.com/groups/beautybusinessbabes/
Each week we will be talking about last weeks obstacles, next weeks goals + have a topic to focus on to help you grow your beauty business. Join in on the conversation and let's grow + glow together!
IG: @spraytanclass
.
.Meet my team + I on our Slay the Spray tour: www.slaythespray.com
.
.
Get trained + certified: www.spraytanclass.com

Eric Kuznacic: Brand-building with Social Media

Branding is more than just your business name, logo, and color scheme; it’s your company’s DNA. Branding is built around your core values, what you believe, and...

Branding is more than just your business name, logo, and color scheme; it’s your company’s DNA. Branding is built around your core values, what you believe, and why you exist. Once you’ve identified your brand, social media is a great way to build and promote it. But how can you do that without getting lost in all the noise and clutter? Learn strategies and tips on how to make your business stand out on your preferred social platform(s).
Presentation Slides: https://drive.google.com/file/d/0B4V2ZcaQS5gHajRJcUszYnpTNGM/view
View on WordPress.tv: https://wordpress.tv/2017/02/07/eric-kuznacic-brand-building-with-social-media/

Branding is more than just your business name, logo, and color scheme; it’s your company’s DNA. Branding is built around your core values, what you believe, and why you exist. Once you’ve identified your brand, social media is a great way to build and promote it. But how can you do that without getting lost in all the noise and clutter? Learn strategies and tips on how to make your business stand out on your preferred social platform(s).
Presentation Slides: https://drive.google.com/file/d/0B4V2ZcaQS5gHajRJcUszYnpTNGM/view
View on WordPress.tv: https://wordpress.tv/2017/02/07/eric-kuznacic-brand-building-with-social-media/

Slides: https://speakerdeck.com/gdglviv/alex-pazhyn-material-design-custom-branding
--
Video recorded on GDG DevFest 2015 - the biggest Google tech conference in Ukraine carefully crafted for you by GDG community! All about Android, Web and Cloud from the world experts.
Learn more at http://devfest.gdg.org.ua/

Slides: https://speakerdeck.com/gdglviv/alex-pazhyn-material-design-custom-branding
--
Video recorded on GDG DevFest 2015 - the biggest Google tech conference in Ukraine carefully crafted for you by GDG community! All about Android, Web and Cloud from the world experts.
Learn more at http://devfest.gdg.org.ua/

published:03 Mar 2016

views:105

back

Branding, Responsibility, and Discipline in Cryptocurrency - Bitconnect and Hashflare

The Importance Of Branding, Patience, Responsibility, and Discipline in Cryptocurrency - Lessons Learned From Bitconnect and Hashflare
Blog post:
https://cryptocomeup.com/2018/01/18/the-importance-of-branding-patience-responsibility-and-discipline-in-cryptocurrency-lessons-learned-from-bitconnect-and-hashflare/
Cryptocurrency is new despite Bitcoin making it’s first transaction almost 9 years ago. Even the creators of some of the top cryptos would tell you that we are in the infancy stages of this industry. There seems to be a sense of overconfidence from a lot of people. Too many believe they know everything, and they’re going to save everyone from bankruptcy. Then you have too many that put too much trust in platforms. Today I will talk about the mistakes and misconceptions we make when our egos get in the way.
How To BuildSubstantialWealth With Cryptocurrency:
https://www.youtube.com/watch?v=EeZknZPn8hc
Sign up for your free guide:
http://links.cryptocomeup.com/free-guide
Follow me on Twitter:
http://links.cryptocomeup.com/twitter
Buy Bitcoin and get $10 in Bitcoin FREE:
http://links.cryptocomeup.com/coinbase
Buy and Sell Altcoins:
http://links.cryptocomeup.com/binance
Start mining Bitcoin with Hashflare:
http://links.cryptocomeup.com/hashflare
Start mining with your device, or cloud mining AEON, BCN, BTG, ETC, ETH, XDN, XMR, ZEC:
http://links.cryptocomeup.com/minergate
====================================================
**ClickBelow To Subscribe for more videos:
http://links.cryptocomeup.com/youtube-subscribe
====================================================

The Importance Of Branding, Patience, Responsibility, and Discipline in Cryptocurrency - Lessons Learned From Bitconnect and Hashflare
Blog post:
https://cryptocomeup.com/2018/01/18/the-importance-of-branding-patience-responsibility-and-discipline-in-cryptocurrency-lessons-learned-from-bitconnect-and-hashflare/
Cryptocurrency is new despite Bitcoin making it’s first transaction almost 9 years ago. Even the creators of some of the top cryptos would tell you that we are in the infancy stages of this industry. There seems to be a sense of overconfidence from a lot of people. Too many believe they know everything, and they’re going to save everyone from bankruptcy. Then you have too many that put too much trust in platforms. Today I will talk about the mistakes and misconceptions we make when our egos get in the way.
How To BuildSubstantialWealth With Cryptocurrency:
https://www.youtube.com/watch?v=EeZknZPn8hc
Sign up for your free guide:
http://links.cryptocomeup.com/free-guide
Follow me on Twitter:
http://links.cryptocomeup.com/twitter
Buy Bitcoin and get $10 in Bitcoin FREE:
http://links.cryptocomeup.com/coinbase
Buy and Sell Altcoins:
http://links.cryptocomeup.com/binance
Start mining Bitcoin with Hashflare:
http://links.cryptocomeup.com/hashflare
Start mining with your device, or cloud mining AEON, BCN, BTG, ETC, ETH, XDN, XMR, ZEC:
http://links.cryptocomeup.com/minergate
====================================================
**ClickBelow To Subscribe for more videos:
http://links.cryptocomeup.com/youtube-subscribe
====================================================

Cult Collective: Creating Cult-Like Followings

What really matters in marketing? With so many opportunities to pursue, how are today’s brand leaders supposed to know where best to focus their time and money?...

What really matters in marketing? With so many opportunities to pursue, how are today’s brand leaders supposed to know where best to focus their time and money? The answer isn’t as difficult as it seems. All that is required is prioritizing customer engagement over advertising, and then following a few key principles that North America’s most iconic cult brands follow religiously.

What really matters in marketing? With so many opportunities to pursue, how are today’s brand leaders supposed to know where best to focus their time and money? The answer isn’t as difficult as it seems. All that is required is prioritizing customer engagement over advertising, and then following a few key principles that North America’s most iconic cult brands follow religiously.

published:10 Aug 2015

views:1777

back

Microdomination: Branding, Content Marketing And Social Media With Trevor Young

Get your free Author2.0Blueprint at: http://www.TheCreativePenn.com/blueprint
In this discussion with author and PR professional Trevor Young, we discuss personal branding, content marketing and social media as well as some of the personality attributes necessary to building a business online. Trevor is the author of MicroDomination: How to leverage social media and content marketing to build a mini business empire around your personal brand.
Trevor Young is an author, speaker, consultant and start-up entrepreneur. His new book is MicroDomination: How to leverage social media and content marketing to build a mini business empire around your personal brand.
We mention the awesome sub-title containing multiple keywords which can help with book sales, especially for non-fiction.
Trevor started as a journalist and later moved into PR and publicity. He ran his own agency and worked with large global clients as well as individuals. Trevor started blogging in 2007 and immersed himself into the new world and this has morphed into a business where he is an author, professional speaker and consultant. We talk about both of our lives have changed since Trevor was first on the show a few years ago.
What is a micro-maven?
Malcolm Gladwell popularized the word 'maven' and it's really someone who becomes a trusted expert in a field. Trevor uses the term to encompass creative entrepreneurs leveraging the internet to build a platform. Once they build a reputation, they build a sustainable business with multiple streams of income so they can follow the lifestyle they choose. Develop platform, build your brand, build your business, live your dream.
On personal branding.
You have a brand whether you like it or not. It's how people perceive you. It's what people say about you when you're not in the room. It's their experience of you. You have a chance to control that by actively choosing the way you portray yourself online. Be consistent e.g. use the same professional photo, color scheme. Be authentic as you need to live your brand. If you want to be considered helpful, then you can't rant like a crazy person on Twitter. People will judge you by what you portray, so make sure you do it well.
Content marketing vs social media marketing
Content marketing is about earning attention with quality, original information -- it could be an article, podcast or video. It's to demonstrate your expertise, help customers and be a thought leader. It's designed to help/inspire/entertain your specific target market and get their attention so they can find you. This is one of the main ways that people are demonstrating expertise online now.
Social media encompasses the tools for sharing your content, but also sharing other people's content, communicating, commenting, getting to know people, participating on the social web.
The two aspects work in tandem - 'content is the fire, social media is gasoline' [Jay Baer]
It's important to own your own content and ensure you don't build on someone else's platform, otherwise they could change the rules. Use the tools to share discussions about your original work.
It all takes time and effort to create great content. Over time, this is what separates the pros from the amateurs. I mention how many of the feeds I follow have gone dead in the last few years as people have dropped away. The initial phase is the hardest and it takes a while to get going. Trevor mentions Chris Brogan in particular who started slow but now has a huge global profile and multiple businesses under his brand. Many of these mavens have book deals based on their platforms.
Trevor also talks about what he's doing on social media as well as blogging, giving the book to influential people and contacts he has made over time, plus he's about to start a media campaign. He does has a publicist for a few weeks from Wiley.

Get your free Author2.0Blueprint at: http://www.TheCreativePenn.com/blueprint
In this discussion with author and PR professional Trevor Young, we discuss personal branding, content marketing and social media as well as some of the personality attributes necessary to building a business online. Trevor is the author of MicroDomination: How to leverage social media and content marketing to build a mini business empire around your personal brand.
Trevor Young is an author, speaker, consultant and start-up entrepreneur. His new book is MicroDomination: How to leverage social media and content marketing to build a mini business empire around your personal brand.
We mention the awesome sub-title containing multiple keywords which can help with book sales, especially for non-fiction.
Trevor started as a journalist and later moved into PR and publicity. He ran his own agency and worked with large global clients as well as individuals. Trevor started blogging in 2007 and immersed himself into the new world and this has morphed into a business where he is an author, professional speaker and consultant. We talk about both of our lives have changed since Trevor was first on the show a few years ago.
What is a micro-maven?
Malcolm Gladwell popularized the word 'maven' and it's really someone who becomes a trusted expert in a field. Trevor uses the term to encompass creative entrepreneurs leveraging the internet to build a platform. Once they build a reputation, they build a sustainable business with multiple streams of income so they can follow the lifestyle they choose. Develop platform, build your brand, build your business, live your dream.
On personal branding.
You have a brand whether you like it or not. It's how people perceive you. It's what people say about you when you're not in the room. It's their experience of you. You have a chance to control that by actively choosing the way you portray yourself online. Be consistent e.g. use the same professional photo, color scheme. Be authentic as you need to live your brand. If you want to be considered helpful, then you can't rant like a crazy person on Twitter. People will judge you by what you portray, so make sure you do it well.
Content marketing vs social media marketing
Content marketing is about earning attention with quality, original information -- it could be an article, podcast or video. It's to demonstrate your expertise, help customers and be a thought leader. It's designed to help/inspire/entertain your specific target market and get their attention so they can find you. This is one of the main ways that people are demonstrating expertise online now.
Social media encompasses the tools for sharing your content, but also sharing other people's content, communicating, commenting, getting to know people, participating on the social web.
The two aspects work in tandem - 'content is the fire, social media is gasoline' [Jay Baer]
It's important to own your own content and ensure you don't build on someone else's platform, otherwise they could change the rules. Use the tools to share discussions about your original work.
It all takes time and effort to create great content. Over time, this is what separates the pros from the amateurs. I mention how many of the feeds I follow have gone dead in the last few years as people have dropped away. The initial phase is the hardest and it takes a while to get going. Trevor mentions Chris Brogan in particular who started slow but now has a huge global profile and multiple businesses under his brand. Many of these mavens have book deals based on their platforms.
Trevor also talks about what he's doing on social media as well as blogging, giving the book to influential people and contacts he has made over time, plus he's about to start a media campaign. He does has a publicist for a few weeks from Wiley.

Create your own online courses for FREE at http://thnk.cc/2p16ToR
In this video, Thinkific CEOGreg Smith interviews online course creator and founder of Boss Mom Dana Malstaff. Dana shares tips on how to build a brand, create content, and build a successful online business. To learn more about Dana visit: https://boss-mom.com/

Create your own online courses for FREE at http://thnk.cc/2p16ToR
In this video, Thinkific CEOGreg Smith interviews online course creator and founder of Boss Mom Dana Malstaff. Dana shares tips on how to build a brand, create content, and build a successful online business. To learn more about Dana visit: https://boss-mom.com/

Check out our FREE library of actual marketing experiments at: http://www.marketingexperiments.com/
Download the slides on SlideShare here: http://buff.ly/1B8nDMJ
The choices that the marketing department makes in branding — such as typography, color schemes, logos and site design — have never been more impactful to the customer experience.
Despite the importance of branded design and the sense of continuity from one page to another, it’s essential to realize that what marketers may view as design elements, customers may interpret as road blocks or friction.
In this Web clinic, you will learn how to balance continuity and orientation with clarity for your prospects through testing and optimization. You will also see a test that ran between a branded page and a non-branded page which resulted in a 51% difference in conversion rate.
Presenters:
Austin McCraw, SeniorDirector of ContentProduction, MECLABS InstitutePamela Jesseau, Senior Director of Marketing, MECLABS Institute

Check out our FREE library of actual marketing experiments at: http://www.marketingexperiments.com/
Download the slides on SlideShare here: http://buff.ly/1B8nDMJ
The choices that the marketing department makes in branding — such as typography, color schemes, logos and site design — have never been more impactful to the customer experience.
Despite the importance of branded design and the sense of continuity from one page to another, it’s essential to realize that what marketers may view as design elements, customers may interpret as road blocks or friction.
In this Web clinic, you will learn how to balance continuity and orientation with clarity for your prospects through testing and optimization. You will also see a test that ran between a branded page and a non-branded page which resulted in a 51% difference in conversion rate.
Presenters:
Austin McCraw, SeniorDirector of ContentProduction, MECLABS InstitutePamela Jesseau, Senior Director of Marketing, MECLABS Institute

published:23 Jul 2015

views:631

back

How to Create a Memorable Brand for Your Practice That Patients Will Love | Advice Media

Building a great brand is far more than having a pretty logo, using an aesthetically pleasing color scheme or having an attractive website. It's about creating ...

Building a great brand is far more than having a pretty logo, using an aesthetically pleasing color scheme or having an attractive website. It's about creating a "personality for your practice, an experience for your patients and building a brick wall from your competitors." In this webinar, JulieGuest will talk about how to elevate your practice and dominate your market through proper branding.
Learn how AdviceMedia will get you more patients & receive a free website evaluation at http://advicemedia.com/
Read great SEO tips and the latest trends on our blog http://advicemedia.com/blog/
Subscribe to our YouTube Channel https://www.youtube.com/c/AdviceMediaLLCParkCity?sub_confirmation=1
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•https://twitter.com/advice_media

Building a great brand is far more than having a pretty logo, using an aesthetically pleasing color scheme or having an attractive website. It's about creating a "personality for your practice, an experience for your patients and building a brick wall from your competitors." In this webinar, JulieGuest will talk about how to elevate your practice and dominate your market through proper branding.
Learn how AdviceMedia will get you more patients & receive a free website evaluation at http://advicemedia.com/
Read great SEO tips and the latest trends on our blog http://advicemedia.com/blog/
Subscribe to our YouTube Channel https://www.youtube.com/c/AdviceMediaLLCParkCity?sub_confirmation=1
Let'sConnect!
•https://www.facebook.com/advicemediainc/
•https://plus.google.com/+AdviceMediaLLCParkCity
•https://www.instagram.com/advicemedia/
•https://www.pinterest.com/advicemediainc/
•https://twitter.com/advice_media

Company Logo, Branding and Colour Schemes

My 6 Top Tips on LogoDesign, Branding and Colour Schemes
Tip #1 - Do your research. Find half a dozen logos and brand you like by going to google, search for ‘logos’ click on the images link. Grab a pencil and sketch out some ideas. Finally go to www.colourlovers.com and choose some colours you like.
Tip #2 - Things that don’t constitute a good logo include use of clipart, copying other logos, looking too much like your competitors and using too much detail in your logo.
Tip #3 - Do engage a professional graphic designer, they understand good design.
Tip #4 - Avoid clichés and metaphors.
Tip #5 - KISS – Keep it Simple (Stupid).
Tip #6 - Ensure your brand is used consistently by creating and referring to a set of brand guidelines whenever you create a piece of marketing collateral.
Buy your copy of #1 best selling book by Robin Waite OnlineBusinessStartup on Amazon:
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0:23

Great Branding: Use a Consistent Color Scheme

It's very important to use the same color throughout your marketing materials to have cons...

Branding with Color: Color Relationships

Justin is back with a splash of color. This episode we cover analogous, complementary and triadic color relationships. Learn how to use these color schemes to enhance your brand.
Learn more at:
www.ahredchair.com

2:22

Colour and branding | What does colour say about your business?

The importance of colour in marketing cannot be overestimated. The Marketing Mix look at h...

Product Branding In 4 Hours?! [Vlog 040]

OK, today was challenging. I had to come up with a name, logo and color scheme for our new proposal tool, and I had only 4 hours to do it. Don't try this at home.
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The book mentioned "Hello my name isAwesome"
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Music by: Major Lazer & Grandtheft - Number One
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1:45

How to Use Wave's Branding, Pt. 2: Color Schemes

Continue building a brand in wave.video by configuring your brand's identity colors.
Read...

Steve Jobs' amazing marketing strategy - MUST WATCH

Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world.
* Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/
Transcript:
To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us.
Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe.
But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back!
The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows.
The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product.
But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!!
And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles.
What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about!
Apple spends a fortune on advertising — you’d never know it….you’d never know it!
So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals).
And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?”
And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases.
But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe!
And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways.
And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do!
And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value!
A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that.
But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today.
ENGAGE
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11:20

Three Ways to Build Brand Awareness

Explore the pros and cons of the different tactics you can use to develop a sustainable aw...

Three Ways to Build Brand Awareness

Explore the pros and cons of the different tactics you can use to develop a sustainable awareness-building program for your brand.
VIDEO TRANSCRIPT:
With over a trillion pages indexed by Google the odds of your site getting found by the right prospect are astronomically stacked against you. If you’d like to increase those odds, stay tuned because today we’re going to explore the pros and cons of the different tactics you can use to get your brand found online. My objective is to help you achieve a more balanced approach so that you can develop a sustainable awareness-building program for your brand.
Why it matters
Imagine your perfect prospect sitting at home in front of her computer. She’s never heard of your brand. How is she going to find your website, how is she going to find your online store, your blog, your social media sites, or the online contest you’re hosting? Of course, if you knew who she was you could find her through outreach activities on social media or with email. But right now let’s focus on the inbound challenge of being found by prospects online.
I don’t think any online marketer needs to be convinced of the importance of building and maintaining awareness for their brand. But optimizing your web pages and waiting for Google to deliver prospects is only part of the answer. There is a lot more you could do to build brand awareness. But with so many ways to be found online the question becomes which one is best for your brand? Well, I’ve got good news on two counts. First, you don’t need to choose and second there are actually only three ways that prospects can find you online anyhow. I’d like to look at the pros and cons of each to help you build a more effective and sustainable online awareness program for your brand.
What it is
The first way for prospects to find you online is through paid promotion. This means paying someone money to access their audience. Adwords is the most popular form of online paid promotion. With Adwords you pay Google to gain access to the 1.2 billion people who use their search engine each month. But there are many variations on this theme such as Facebook ads, LinkedIn post promotion, banner ads and native content. In all cases you’re paying a gatekeeper to gain access to a third party’s proprietary audience.
In the case of paid search, the key concepts are clickthrough rate and conversion rate. Clickthrough rate refers to the percentage of people who click on your link when it is served up in their search results. The average clickthrough rate for paid search is about 3 and a half percent. So for every 10 thousand people who are shown your link you can expect 350 visitors to your site.
Conversion rate refers to the percentage of those visitors who perform the desired action, that usually means buying something. The average conversion rate for paid search is around 5 percent. So from your 350 visitors you could expect to get 18 purchases. How much Google charges per click depends on how many other people want to advertise with that word. So although the average cost per click is about 40 cents, words that are highly sought after can cost over forty dollars per click. Which means your 18 buyers could cost you anywhere from 140 to 14,000 dollars or between 8 and 8,000 dollars per sale.
The biggest upside of paid promotion is that you get immediate results. And over time these results can become predictable. So you can calculate the anticipated return on your investment with regard to traffic and conversions with a fair degree of accuracy. Since everything about this investment is measurable it’s easy to show cause & effect and to explain the investment to superiors. Pay-per-click scheme also comes with a potent feel-good factor because in theory you only pay for results.
On the down side, the public trust factor in this type of exposure is low since it’s essentially the brand recommending itself, so visitors arriving through paid links may be more skeptical. Paid promotion can also be expensive if it’s your sole means of driving traffic and conversion. Especially as competition for your desired keyword increases. Budget allocated to paid promotion often displaces investment in developing the brand’s website in ways that would attract organic awareness and traffic. And as the website becomes less able to attract visitors on its own, brands can find themselves completely dependent on paid promotion to maintain their sales...Read more here: http://bit.ly/BrandAwarenessVideo

1:50

Custom Branding in Smartsheet

Learn how to change your default color scheme and logo in Smartsheet. Branding can be cha...

How To Create A Colour Palette For Your Personal Brand △ BRANDING △

Interested in Personl Branding, subscribe for more: https://www.youtube.com/c/gunameldere?sub_confirmation=1
In this video I will show you How To Make Colour Palette For Your PersonalBrand and use for your Blog, Social Media and Brand Identity.
Branding is all about creating an image and sense of style that is strong enough to be easily recognised. Everything you put online, whether it is a blog post or an Instagram photo, needs to scream YOU.
There is no Right or Wrong colours, but some tones will support your brand more than others. When you are choosing colours, think also from a practical side as some lighter colours just won’t be great in small details or small fonts. Balance your palette with darker tones and neutrals.
I recommend choosing two or three main colours, one or two neutral or monochromatic shades and one metallic/glitter. I find including a metallic colour {gold, rose gold, silver, copper} to give your brand a luxurious vibe.
By all means, also go with your gut and your heart as well as your head. You need to love your palette, so if you want to add in a turquoise and bright pink just because you love it, do it! There is no need to overthink it.
Read full article on my web page: www.gunameldere.com
I hope you enjoyed this video, if so, give thumb up and Subscribe for more.
xoxo
Guna
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1:34

What is #branding

Not sure what branding is, well its not your logo, website or colour scheme.
Personal Bra...

What is #branding

Not sure what branding is, well its not your logo, website or colour scheme.
PersonalBranding is all about perception, it's what your audience thinks and feels and even hopes for about you.
Do you want to known how to be be a personal brand, get known, be competition proof and sell your services with ease and flow, download my free video series
http://petrafoster.com/getknown/
Learn more at http://petrafoster.com/
-~-~~-~~~-~~-~-
Please watch: "Get more sales: your competition helps you to get more sales"
https://www.youtube.com/watch?v=UJ4wyjtSp98
-~-~~-~~~-~~-~-

CURIOUS ABOUT HOW TO TURN AROUND A RESTAURANT BUSINESS? JON TAFFER STOPS BY ON EPISODE 257 OF #ASKGARYVEE AND TALKS ABOUT HIS EXPERIENCE WITH BAR RESCUE AND BECOMING A HOUSEHOLD NAME.
FindJon Taffer here:
https://twitter.com/jontaffer
https://www.instagram.com/jontaffer/
https://jontaffer.com/
Watch all the other AskGaryVee shows here: https://www.youtube.com/playlist?list=PLfA33-E9P7FC0AoARnMLvgFgESJe4_Ngs
--
QOTD:
What is the most important thing that Jon Taffer can teach you to help improve your business and increase your revenues?
QUESTIONS:
11:45: How to advertise your restaurant?
19:02: BestGift for a 13-year old?
23:06: How to monetize your youtube channel?
34:50: How small restaurants can compete with big ones?
--
Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;).
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Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 5 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times BestsellingAuthor, and has been named to both Crain’s and Fortune’s 40 Under 40 lists.
Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age.
Make sure to stay tuned for Gary’s latest project Planet of the Apps, Apple’s very first video series, where Gary will be a judge alongside Will.I.Am, Jessica Alba, and Gwyneth Paltrow.
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Strike Up The Brand: How to Design for Branding

Google TechTalks
May 24, 2006Jared Spool
Founding Principal, User Interface EngineeringJared M. Spool is founder of User Interface Engineering, the largest usability research organization of it's kind in the world. If you've ever seen Jared speak about usability, you know that he's probably the most effective and knowledgeable communicator on the subject today. He's been working in the field of usability and design since 1978, before the term "usability" was ever associated with computers. ABSTRACT
What's the most effective way to strengthen a brand on the internet? Recent research shows that it isn't using traditional branding techniques. In fact, those tried-and-true methods can...

Learn how to brand your beauty business! It's more than just a logo, web design and good color scheme. Be authentic to yourself and your mission and let the creativity flow!
Tune in every Monday at 9A PST on our free FB group: https://www.facebook.com/groups/beautybusinessbabes/
Each week we will be talking about last weeks obstacles, next weeks goals + have a topic to focus on to help you grow your beauty business. Join in on the conversation and let's grow + glow together!
IG: @spraytanclass
.
.Meet my team + I on our Slay the Spray tour: www.slaythespray.com
.
.
Get trained + certified: www.spraytanclass.com

51:18

Eric Kuznacic: Brand-building with Social Media

Branding is more than just your business name, logo, and color scheme; it’s your company’s...

Eric Kuznacic: Brand-building with Social Media

Branding is more than just your business name, logo, and color scheme; it’s your company’s DNA. Branding is built around your core values, what you believe, and why you exist. Once you’ve identified your brand, social media is a great way to build and promote it. But how can you do that without getting lost in all the noise and clutter? Learn strategies and tips on how to make your business stand out on your preferred social platform(s).
Presentation Slides: https://drive.google.com/file/d/0B4V2ZcaQS5gHajRJcUszYnpTNGM/view
View on WordPress.tv: https://wordpress.tv/2017/02/07/eric-kuznacic-brand-building-with-social-media/

Material Design. Custom Branding - Alex Pazhyn

Slides: https://speakerdeck.com/gdglviv/alex-pazhyn-material-design-custom-branding
--
Video recorded on GDG DevFest 2015 - the biggest Google tech conference in Ukraine carefully crafted for you by GDG community! All about Android, Web and Cloud from the world experts.
Learn more at http://devfest.gdg.org.ua/

59:58

Branding, Responsibility, and Discipline in Cryptocurrency - Bitconnect and Hashflare

The Importance Of Branding, Patience, Responsibility, and Discipline in Cryptocurrency - L...

Branding, Responsibility, and Discipline in Cryptocurrency - Bitconnect and Hashflare

The Importance Of Branding, Patience, Responsibility, and Discipline in Cryptocurrency - Lessons Learned From Bitconnect and Hashflare
Blog post:
https://cryptocomeup.com/2018/01/18/the-importance-of-branding-patience-responsibility-and-discipline-in-cryptocurrency-lessons-learned-from-bitconnect-and-hashflare/
Cryptocurrency is new despite Bitcoin making it’s first transaction almost 9 years ago. Even the creators of some of the top cryptos would tell you that we are in the infancy stages of this industry. There seems to be a sense of overconfidence from a lot of people. Too many believe they know everything, and they’re going to save everyone from bankruptcy. Then you have too many that put too much trust in platforms. Today I will talk about the mistakes and misconceptions we make when our egos get in the way.
How To BuildSubstantialWealth With Cryptocurrency:
https://www.youtube.com/watch?v=EeZknZPn8hc
Sign up for your free guide:
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Cult Collective: Creating Cult-Like Followings

What really matters in marketing? With so many opportunities to pursue, how are today’s brand leaders supposed to know where best to focus their time and money? The answer isn’t as difficult as it seems. All that is required is prioritizing customer engagement over advertising, and then following a few key principles that North America’s most iconic cult brands follow religiously.

43:22

Microdomination: Branding, Content Marketing And Social Media With Trevor Young

Microdomination: Branding, Content Marketing And Social Media With Trevor Young

Get your free Author2.0Blueprint at: http://www.TheCreativePenn.com/blueprint
In this discussion with author and PR professional Trevor Young, we discuss personal branding, content marketing and social media as well as some of the personality attributes necessary to building a business online. Trevor is the author of MicroDomination: How to leverage social media and content marketing to build a mini business empire around your personal brand.
Trevor Young is an author, speaker, consultant and start-up entrepreneur. His new book is MicroDomination: How to leverage social media and content marketing to build a mini business empire around your personal brand.
We mention the awesome sub-title containing multiple keywords which can help with book sales, especially for non-fiction.
Trevor started as a journalist and later moved into PR and publicity. He ran his own agency and worked with large global clients as well as individuals. Trevor started blogging in 2007 and immersed himself into the new world and this has morphed into a business where he is an author, professional speaker and consultant. We talk about both of our lives have changed since Trevor was first on the show a few years ago.
What is a micro-maven?
Malcolm Gladwell popularized the word 'maven' and it's really someone who becomes a trusted expert in a field. Trevor uses the term to encompass creative entrepreneurs leveraging the internet to build a platform. Once they build a reputation, they build a sustainable business with multiple streams of income so they can follow the lifestyle they choose. Develop platform, build your brand, build your business, live your dream.
On personal branding.
You have a brand whether you like it or not. It's how people perceive you. It's what people say about you when you're not in the room. It's their experience of you. You have a chance to control that by actively choosing the way you portray yourself online. Be consistent e.g. use the same professional photo, color scheme. Be authentic as you need to live your brand. If you want to be considered helpful, then you can't rant like a crazy person on Twitter. People will judge you by what you portray, so make sure you do it well.
Content marketing vs social media marketing
Content marketing is about earning attention with quality, original information -- it could be an article, podcast or video. It's to demonstrate your expertise, help customers and be a thought leader. It's designed to help/inspire/entertain your specific target market and get their attention so they can find you. This is one of the main ways that people are demonstrating expertise online now.
Social media encompasses the tools for sharing your content, but also sharing other people's content, communicating, commenting, getting to know people, participating on the social web.
The two aspects work in tandem - 'content is the fire, social media is gasoline' [Jay Baer]
It's important to own your own content and ensure you don't build on someone else's platform, otherwise they could change the rules. Use the tools to share discussions about your original work.
It all takes time and effort to create great content. Over time, this is what separates the pros from the amateurs. I mention how many of the feeds I follow have gone dead in the last few years as people have dropped away. The initial phase is the hardest and it takes a while to get going. Trevor mentions Chris Brogan in particular who started slow but now has a huge global profile and multiple businesses under his brand. Many of these mavens have book deals based on their platforms.
Trevor also talks about what he's doing on social media as well as blogging, giving the book to influential people and contacts he has made over time, plus he's about to start a media campaign. He does has a publicist for a few weeks from Wiley.

Create your own online courses for FREE at http://thnk.cc/2p16ToR
In this video, Thinkific CEOGreg Smith interviews online course creator and founder of Boss Mom Dana Malstaff. Dana shares tips on how to build a brand, create content, and build a successful online business. To learn more about Dana visit: https://boss-mom.com/

Branded Design Tested

Check out our FREE library of actual marketing experiments at: http://www.marketingexperiments.com/
Download the slides on SlideShare here: http://buff.ly/1B8nDMJ
The choices that the marketing department makes in branding — such as typography, color schemes, logos and site design — have never been more impactful to the customer experience.
Despite the importance of branded design and the sense of continuity from one page to another, it’s essential to realize that what marketers may view as design elements, customers may interpret as road blocks or friction.
In this Web clinic, you will learn how to balance continuity and orientation with clarity for your prospects through testing and optimization. You will also see a test that ran between a branded page and a non-branded page which resulted in a 51% difference in conversion rate.
Presenters:
Austin McCraw, SeniorDirector of ContentProduction, MECLABS InstitutePamela Jesseau, Senior Director of Marketing, MECLABS Institute

1:04:12

How to Create a Memorable Brand for Your Practice That Patients Will Love | Advice Media

Building a great brand is far more than having a pretty logo, using an aesthetically pleas...

How to Create a Memorable Brand for Your Practice That Patients Will Love | Advice Media

Building a great brand is far more than having a pretty logo, using an aesthetically pleasing color scheme or having an attractive website. It's about creating a "personality for your practice, an experience for your patients and building a brick wall from your competitors." In this webinar, JulieGuest will talk about how to elevate your practice and dominate your market through proper branding.
Learn how AdviceMedia will get you more patients & receive a free website evaluation at http://advicemedia.com/
Read great SEO tips and the latest trends on our blog http://advicemedia.com/blog/
Subscribe to our YouTube Channel https://www.youtube.com/c/AdviceMediaLLCParkCity?sub_confirmation=1
Let'sConnect!
•https://www.facebook.com/advicemediainc/
•https://plus.google.com/+AdviceMediaLLCParkCity
•https://www.instagram.com/advicemedia/
•https://www.pinterest.com/advicemediainc/
•https://twitter.com/advice_media

Choosing a Color Palette for Your Brand...

JON TAFFER, BAR RESCUE AND BRANDING AND MARKETING ...

Personal Branding in Network Marketing...

Strike Up The Brand: How to Design for Branding...

#BronzeUpBrunch Ep. 2: Branding Your Beauty Busine...

Eric Kuznacic: Brand-building with Social Media...

Material Design. Custom Branding - Alex Pazhyn...

Branding, Responsibility, and Discipline in Crypto...

CIM Practical Insights Webinar - Values What Does ...

Cult Collective: Creating Cult-Like Followings...

Microdomination: Branding, Content Marketing And S...

Branding, Content Creation & Building Your Online ...

Branded Design Tested...

How to Create a Memorable Brand for Your Practice ...

It turns out that a theory explaining how we might detect parallel universes and prediction for the end of the world was proposed and completed by physicist Stephen Hawking shortly before he died ... &nbsp;. According to reports, the work predicts that the universe would eventually end when stars run out of energy ... ....

In another blow to the Trump administration Monday, the US Supreme Court decided Arizona must continue to issue state driver’s licenses to so-called Dreamer immigrants and refused to hear an effort by the state to challenge the Obama-era program that protects hundreds of thousands of young adults brought into the country illegally as children, Reuters reported ... – WN.com. Jack Durschlag....

Britain’s Royal Astronomical Society announced Monday that an object called 1I/2017 (‘Oumuamua) – the first confirmed asteroid known to have journeyed here from outside our solar system – most likely came from from a binary star system, or two stars orbiting a common center of gravity, EarthSky reported ... They looked at how common these star systems are in the galaxy ... ....

Uber announced on Monday that it was pulling all of its self-driving cars from public roads in Arizona and San Francisco, Toronto, and Pittsburgh after a female pedestrian was reportedly killed after being struck by an autonomous Uber vehicle in Tempe, according to The Verge.&nbsp; ... “We are fully cooperating with local authorities in their investigation of this incident.” ... "Some incredibly sad news out of Arizona....

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While more than 50 per cent land for the construction of the 701-km-long Mumbai-Nagpur Expressway has been acquired, information accessed by DNA via Right To Information (RTI) application has revealed that not even a single private landowner has opted for land pooling scheme for giving up their land for Expressway but all have opted for money in exchange for the land....

The Pakistan Tehreek-e-Insaf (PTI)-led government has become the fourth provincial government in Khyber Pakhtunkhwa that would leave 27-year old housing scheme of the province - Regi Model Town (RMT) incomplete. The residential township, with a capacity of 27,000 residential plots, was launched in the 1990s and is stated to be the oldest and biggest residential housing scheme of the province....

The Pakistan Tehreek-e-Insaf (PTI)-led government has become the fourth provincial government in Khyber Pakhtunkhwa that would leave 27-year old housing scheme of the province - Regi Model Town (RMT) incomplete. The residential township, with a capacity of 27,000 residential plots, was launched in the 1990s and is stated to be the oldest and biggest residential housing scheme of the province....

Established in 1994, StripeInternational offers the “earth music & ecology” casual fashion brand for young people, which made a breakthrough by featuring popular actress Aoi Miyazaki in its TV commercials... The brand “koe,” which means “voice” in Japanese, is considered a major pillar supporting the future of Stripe International ... Koe, this brand with a curious name, warrants close attention....

A four-month-old girl was hospitalised in Rajasthan's Bhilwara district where she was branded with an iron rod to cure her of a severe cough and cold, police said ... The girl was branded on her stomach and was undergoing treatment, a doctor said....

LAHORE. MPA Nazia Raheel Monday met PML-N leader Hamza Shahbaz at Lahore and briefed him about the progress of development schemes of her constituency. Hamza Shahbaz lauded her efforts and said Punjab government had focused attention in less-developed areas of the province ...Hamza said PML-N leadership would support developmental projects in her constituency and more funds to complete the ongoing schemes would be issued soon ... ....

With the launch of our own e-commerce website, I think the sales will continue to grow in both online and offline platforms, because our website is not only used for selling products, but also to communicate with the customers and to market our brands," Samsonite CEORamesh Tainwala told China Daily... There will be 15 new stores set up under the brandTumi, the luxury baggage maker Samsonite acquired in 2016....

On March 13 at MCE 2018 in Italy, Haier, the world’s No.1 connected air-conditioning (including smart air-conditioning) brand recognized by Euromonitor International, brought the concept of "cleaning air" instead of "making ACs" to the whole world in the IoT era by displaying the only full set of smart air conditioning solutions....

AJMER. A four-month-old baby, Nandini, was branded with hot iron on the stomach on Monday morning ... According to police, the ‘tantrik’ branded the baby, claiming that it would cure her and she would never suffer from cough and cold in the future ... “She is certainly suffering from pneumonia ... Branding children with hot iron is common in Bhilwara, Chittorgarh, Rajsamand districts and parts of Ajmer ... ....

For many, the demise of Toys ‘R’ Us comes as something of a shock. True, there were warning signs. The world’s leading toy store had been in decline for several years ... The empire of fun wasn’t so much fun anymore, as the company entered into a restructuring scheme to pay off $400 million in debt looming in 2018 ... economy is affected ... Amazon used the platform to build a marketplace for selling other toy brands ... ....

The state government is planning to distribute 2 kg sugar at Rs 31 to Rs 33 per kg under the public distribution scheme (PDS) on a no profit no loss basis. Half kg is distributed under the current Antyodaya scheme. The government's move aims to provide relief to the sugar industry which is going through a rough patch. Initially, the government may consider distributing 10 lakh tonnes under PDS ... ....

Similarly rehabilitation of roads in LDASchemes like MA Johar Town, Gulberg and Allama Iqbal Town, will cost Rs80 million. The governing body approved the latest layout plan of LDA City Housing Scheme spreading over 58,234 kanal and allowed adjustment of scattered industries falling within the scheme at one site adjacent to Kahna Kaacha Road....

After controversies over a monkey hoodie and then an artist-led boycott of the brand in response to its unauthorized use of the work of graffiti artist Jason “Revok” Williams, fast-fashion company H&M finally has some good news ... In a major throwback move, sporting goods company Fila (founded in Italy and now operated from South Korea) has reenlisted hall of fame tennis great Bjorn Borg as a brand ambassador....