Awards

Credits & Description

Brand Name: Charity Fund Galchonok
Original Client Name: Благотворительный Фонд Галчонок
Campaign Name: N/a
Country: Russian Federation
Agency: More (bbdo Group)
Agency Network: Bbdo Worldwide
Creative Director: Maria Borzilova, Yaroslav Orlov
Art Director: Olya Grishakova
Copywriter: Julia Andrianova
Agency Producer: Katya Fenkina
Creative idea explanation:
To raise awareness about charity fund Galchonok supporting rehabilitation programs for the children with organic and incurable neuro-system traumas who have to repeat the same exercises for 3-7 hours daily for physical development and social integration we came up with the idea to use COUB – well known entertainment platform where people create and share looped videos up to ten seconds long. With Galchonok we created five pseudo-coubs united with one simple message “The key is not to stop”.