Go short-term with this one. I do not see how they will meet their expectations in the future quarters after Olympics will be all done. It is likely that investors will take their money away and start selling out during Olympics.

Do not count me on this one though- I do not know a thing about Chinese advertising.

I will revisit this post in a year.

cynical

I see room for growth on long term contracts after the olympics for Nike, Reebok, NBA. unlimited potential.