NYPD launches 'Anti-Apple picking' campaign

In conjunction with the launch of Apple's new iPhone 5, the New York City Police Department is rolling out its own campaign to help victims recover their lost or stolen phones or other electronic devices.

"The theft of Apple phones and other hand-held devices drove the spike in robberies and larceny this year. Individuals alert to their surroundings are less likely to become victims, and Operation ID will help those whose property is lost or stolen to get it back," said Police Commissioner Raymond W. Kelly.

On Friday, officers will be stationed at 21 stores throughout the city, including six Apple, as well as seven Verizon and eight AT&T stores as part of Operation ID.

The program is free to the public. Officers will register the serial number of the electronic device along with the owner's name and contact information. Items can also be engraved with a unique serial number.

Members of the public are invited to bring their portable electronic devices to NYPD personnel stationed at any Apple retail store, and the other locations, to register their devices. Such valuables may also be registered at any time through the crime prevention officer at any police station.

New iPhone owners will also be instructed in how to install and activate "Find My iPhone" technology that is helpful in recovering lost or stolen iPhones.