Wednesday, October 17, 2012

In the Mix…On the Road with Trex in 2012

Adam Zambanini, vice president of marketing for Trex, meets with media at DeckExpo

From
coast-to-coast and places in-between, the LCWA team generated media interest
for Trex
at three of the top building industry trade shows this year. Here’s a quick
recap…

Starting
in January with the International Builders’ Show in Orlando, we
laid the groundwork for Trex coverage in spring and summer issues with new
products like Trex Pergola and Trex Transcend Porch.

Then,
in June – the height of outdoor living season – we provided customized tours of
the Trex booth to media and reinforced the brand’s eco-friendly qualities and
product innovations at PCBC
in San Francisco.

Most
recently, we met with representatives from the industry’s most high-profile
publications at DeckExpo in Baltimore, one of the largest
trade shows devoted exclusively to decking and railing. Our goal was to
ensure that Trex remains a hot topic with media even during the cooler months
ahead!

While
email and social media make it easier than ever to connect with priority media,
there’s no replacement for face-to-face meetings – especially when they provide
opportunities for interaction with products and client representatives!