Press Release: AIF Announces Emerging Artist Initiative

The Association of Independent Festivals (AIF) has partnered with several booking agencies to match emerging artists with their member festivals this season.

The purpose of the initiative, which is supported by a range of AIF’s 60 members, is to create more opportunities for emerging artists and strengthen relationships between independent promoters and agents.

AIF Membership and Events Coordinator Renae Brown said: “AIF member festivals are incredible incubators of emerging talent and this initiative underlines our commitment to work directly with agents to join the dots between exciting new artists and some of the most successful independent festivals in the UK. The response from agents has been very positive and we look forward to building on this partnership in future years”.

Cecile Communal, agent at ATC LIVE added: “We put forward 2 emerging artists via the AIF’s emerging artist initiative and got some fantastic festival dates for Jalen N’Gonda and Bossy Love. This has been a brilliant new initiative to give young artists a special platform for festival bookers to listen to their music and get new opportunities. We’re all very excited about their upcoming summer shows’.

Emma Zillmann, Booker at Kendal Calling commented: “We’re very proud to be a member of the Association of Independent Festivals, and love to be involved in any initiative to nurture emerging talent. Bossy Love are an absolute force to be reckoned with live, and Dead! have had a fantastic start to their career which surely will only get better. We can’t wait to welcome them to Kendal Calling’s stages this summer.”