I am a User Experience Designer with a passion for making people’s lives better through design. I have helped over a dozen organizations obtain a competitive advantage by delivering great user experiences across desktop, mobile, tablet and other channels.

“If you want to reach the greatest number of users possible, it’s best to write clearly and simply and design your interfaces to be consistent from page to page.”

Really great design manages to embrace both of these things at the same time. It makes the greatest number of people happy because it is simple because it is not designed for everyone. A bit ironic that to reach the most people through design it helps to focus on satisfying fewer people.