By Pierre-Loïc Assayag There isn’t an interview, panel, Twitter chat, or even client meeting that I’m participating in where, at some point, someone doesn’t ask the question, “Should brands pay influencers?” There are very few absolutes in life and whether a brand should pay influencers or not is not one of them. Pay for craft, not influence.

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UNSPOKEN

OCTOBER 2, 2011

[Activities, Examples] Influence Met Transparency with @Kred

Kred is measurable Influence with 2 metrics: Influence: Ability to drive action: reply, retweet (RT) & new. Influence is on a scale from 1 – 1000 and measures how you inspire others to drive action. We all have influence – Community Influence. Example of Top Community Members: There is no influence without transparency. follows.

Influicity is set to unveil a “first-to-market” platform that allows marketers to efficiently search and connect with YouTube influencers. This YouTube influencer platform categorizes 140,000 influencers into one marketplace, where brands are able to browse through them using filters such as age, gender, location and subject-matter. Selections appear on the right.

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WAXING UNLYRICAL

APRIL 27, 2011

[Activities, Examples] Influence is Not a Number

But if Klout is going to bill itself as “the standard for online influence, it’s got to do more than score people based on how frenetically active they are on Twitter and Facebook. Case in point, yesterday was a day I was particularly active on Twitter, which I haven’t been recently. Influence is not a number. Klout. It’s ridiculous. Katie.

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UNSPOKEN

MAY 24, 2012

[Activities, Examples] Who Are The Influencers and How DO We Find Them?

In my last blog, “ Clout vs. Klout – Or the Real Meaning of Social Influence ,” I pulled together information which concluded that the most visible people are not necessarily correlated with influence, and word-of-mouth recognition can only be harnessed by targeting large numbers of ordinary influencers. That naturally raises the question, “Who are these influencers and how DO we find them?” ” Is there some way of identifying those people who are connected to a critical mass of easily influenced people? Digg Digg.

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UNSPOKEN

JULY 16, 2012

[Activities, Examples] Paradox of Online Influence

spend my time analyzing the world of social media influence and helping clients use it effectively to achieve their marketing and communications goals. I’ve noticed that a hotly-debated topic in the digital world is online influence. huge myth is forming which says that online popularity equals online influence. Based on this myth, tools which purport to measure online influence are popping up like mushrooms on a rainy day. ” Why does a Klout score matter when it comes to dating, and where is this leading us when it comes to measuring social influence?

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : The Future of Social Media Parenting [COMIC] November 12, 2010 Ben Straley View Comments HOW TO: Activate Your Brand’s Super Influencers email share email share Do you like this story? These key influencers are more than just fans — they’re brand ambassadors. Identifying your key influencers is fairly straightforward. iOS 4.2
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Leading the push in this brave new world of quantifiable, and thus accountable, social media has been the renewed emphasis on influencer marketing. In a lot of ways, influencer marketing has just become a numbers game, the equivalent of link-baiting or SEO. That’s not to say that all influencer marketing is a waste. Too much of influencer marketing still places value on quantity over quality, which is counter-intuitive to the idea of influencer marketing to begin with. Likewise, social marketers are expanding the possibilities of what can be achieved.
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spend my time analyzing the world of social media influence and helping clients use it effectively to achieve their marketing and communications goals. I’ve noticed that a hotly-debated topic in the digital world is online influence. huge myth is forming which says that online popularity equals online influence. Based on this myth, tools which purport to measure online influence are popping up like mushrooms on a rainy day. ” Why does a Klout score matter when it comes to dating, and where is this leading us when it comes to measuring social influence?
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With all this talk about influence metrics , here’s my take on what I think you should pay attention to when looking for influencers in your open community. 1. Influence has to do with relationships between people – both online and offline. I may be considered an influencer in the association space, but it’s NOT because I have 7k followers on Twitter. There’s no such thing as influence without context. Influence is a temporary and continuously fluctuating state of being for any individual. And by friends, I mean REAL friends.
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Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Marketing , Opinion , Social Media > How to Get an Influencer’s Attention How to Get an Influencer’s Attention by Tamar Weinberg on March 24, 2010 Share Influence is everywhere, but it’s up to you to spot it. If nothing else, these influencers will help to share your story with their own audience. contacted a number of influencers to see what grabs their attention. One example is Mint and the insights they offer via their blog.
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