eduSTAR

Branding

Web

Print

Marketing

SEO

With decades of experience in orchestrating school trips and student travel, Jon Gamza approached Splendor to create not only high impact graphic design, but an entire identity for a new business. The challenge at the onset was creating a brand that was completely new in the market, but was operated by a true industry veteran.

brand development

We started with naming the business. After research, analysis and brainstorming sessions with our creative team, we presented several choices for the name of the business that we discussed with Jon. Ultimately the group decided on eduSTAR, and the client loved it.

The first design project was the logo and identity. We created a sophisticated combination of type elements and simple graphics that effectively married important concepts such as:

The USA | Patriotism | Travel | Destination and Path | Leadership

With the logo firmly established, we began designing print materials such as tour schedules, stationery, and various forms and documents.

We created an entire identity for the business – from the name to the logo to the print materials and website.

educational website design

At the same time, we designed and developed a totally custom website that would highlight the various trips that eduSTAR offered, and showcase the broad range of options available for each trip. The website focuses on certain cities as its primary destinations, and conveys the information clearly to the most important segment of the target market: the teachers.

The website is built to be search engine friendly, and is based on the WordPress content management system (CMS). WordPress allows the client to log in to the back end of the website and add, edit and delete content in virtually all areas of the website. And because there are several special custom features of the website, Splendor created a customized installation of WordPress to accommodate some specific requirements.

custom graphics

We helped bring the classroom to life for eduSTAR by creating custom
photo montages for each of their destination cities.

brochure design

Splendor designed a multipage catalog of subjects and destinations for this student travel company. The catalog is used in an email marketing campaign to teachers and school staff, and is also available for download on the website homepage. Within the catalog, as is the case on the website, each destination city and subject is presented with high quality photography as well as clear and well organized type content.

For New York City, which is the primary destination for eduSTAR, we also designed and produced a Broadway-specific brochure to attract drama students and departments. This brochure was highly successful in developing the NYC student travel business for eduSTAR.

enewsletter campaign

To complement the additional marketing materials we developed, Splendor also created a series of enewsletters that get sent to a precisely targeted list of recipients. Each edition of the newsletter discusses a specific topic and encourages the reader to visit the website for more information or to call the eduSTAR offices.

We look forward to a long and fruitful relationship with Jon. It was a true pleasure to work with him on such a comprehensive endeavor. When a client entrusts all of his marketing needs to our team, we rise to the challenge and create the most strategic, well designed and effective marketing materials we can.