So, what is persuasive signage? Historically, it’s retail signage that inspires customers to take action such as a limited offer or sale. However, I want to expand the definition. Persuasive signage is any sign anywhere that persuades someone to act. How Persuasive Signage is Used Persuasive signage can be used to advertise a product, promote [...]

Not all vehicle graphics providers are created equal. Not every large format printer is a complete full-service provider. Some only print, others print and do some design work, but don’t install. Many aren’t equipped to come to you, and still more aren’t prepared to remove existing graphics or de-identify fleet vehicles. They leave it up [...]

I first began working with TKO graphics in 2008 as a freelance leadership trainer. It wasn’t until June of 2010 that I came onboard as a full-time employee. I was to continue to facilitate leadership development training but also to be part of the marketing team creating content for blogs and social media. I had [...]

Regardless how well an outdoor sign is maintained, it ages. Eventually, constant exposure to the elements takes its toll. There comes a time when a sign needs to be updated or replaced. For example, a large pole sign, at an Indianapolis retail outlet, was showing wear and tear. It had seen better days. It was [...]

Not every sign needs replaced. Often, especially during a rebrand, existing signage can be repurposed to fit the needs of the new brand. It’s just as effective to update a sign and a heck of a lot less expensive than building a new sign. The Whiskey Bent Bar and Grill sign is a great example [...]

Less is more in vehicle graphic design. However, every day I see vehicle wraps that miss this point. Today, with high tech digital printers and state of the art adhesive vinyl graphics it’s easy to go too far and lose the message. I get it – people want their vehicle graphics to pop, and they [...]