Kanye vs. Kim: Who wins at digital retail?

by Shareen Pathak

We’re not in the habit of pitting married couples against one another at Digiday, especially not this close to Valentine’s Day. But, with Kanye West’s new Adidas shoe set to be unveiled at 4 p.m. today, the comparisons between West and his marketing-wizard wife, Kim Kardashian, are too irresistible. Below, we run down the retail and marketing chops of each half of this duo.Read the full article