Friday, February 18, 2011

Eclipse the Competition with Client Cards

As we all know, the name of the game in business is making money. Service industries, such as the beauty industry, have to come up with more nuanced ways to do this, however, because of the diversity in the client base. Every day, I discuss with Spa Owners and Independent Contractors alike how they can make their clients more comfortable while also making their own lives less complicated in the process. One of the keys to a happy client is recognition of their wants and needs. I love it when I walk into a spa or salon and the people know my name, know I will want my hair dyed plum red, my nails done in cobalt blue, and my massage very thorough rather than gentle.

One of the best ways to fulfill the desire for recognition in your clients is to fill out a Client Card for every single customer who walks through your door. Each card has space to fill out contact information, what service was rendered, what your Client liked, and what you may want to avoid next time. Hair stylists can keep track of specific formulas used to create the perfect hair color for that specific person. Nail techs can make a note after each appointment of what color polish the client used, in case they would like it in the future. Spray Tan Technicians can make notes regarding which solutions the customer looks best in. The details that can be noted are endless and your clients will love the attention to detail and the extra attention to them.

Click HERE to see all of the Individual Treatment Client Cards available.