Swiss Style & Your Blog

Let’s take a quick look at a period of design history, and discuss how it informs and applies to your blog today.

Even if you haven’t heard the term “Swiss Style” before, you’ve surely seen it in action. In graphic design history, “Swiss Style” (also known as the “International Typographic Style”) refers to a specific type of design that was made popular by Swiss designers like Joseph Müller-Brockmann and Armin Hofmann in the 1950s. The Swiss Style movement was based on the idea that design should be objective: the content should lead the message. Designers stripped out superfluous elements and used a clean, clear aesthetic to accentuate and amplify the core message.