Curry and Warriors lead NBA in jersey, merchandise sales for 3rd consecutive season

Durant and Thompson also rank in top 15 of sales

The reigning champ Warriors and two-time MVP Stephen Curry have topped the NBA’s list of most popular jerseys and team merchandise for the third season in a row.

The Lakers were last team to lead the merchandise list for three consecutive years back in the 2008-09 to the 2010-11 seasons. Kevin Durant and Klay Thompson also made the NBA’s 2017-18 list of most popular jerseys. Durant finished at No. 3 and Thompson is listed at No. 14.

Business is booming, as Warriors.com saw a 37% year-over-year increase in merchandise sales from the 2016-17 season to the 2017-18 season.

Here's the rundown of the most popular jerseys and most popular team merchandise for the 2017-18 season.