Holly Willoughby looks chic in patterned dress at This Morning Live in Birmingham... as fans complain about 'dizzy' camera work and sound gaffes

Holly Willoughby looked chic as she hosted This Morning Live in Birmingham on Thursday, but fans were left unimpressed after a series of technical issues beset the show.

The presenter, 38, joined long-time co-host Phillip Schofield, 57, for the four day extravaganza at the NEC, where she showed off her toned frame in a lavender patterned dress by Other Stories.

The bubbly blonde's gown, adorned with monochrome geometric patterns, cinched in at the star's toned waist before flowing into an elegant handkerchief hem.

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Oh dear: Holly Willoughby looked chic as she hosted This Morning Live in Birmingham on Thursday, but fans were left unimpressed after a series of technical issues beset the show

Sartorial prowess: The presenter, 38, joined long-time co-host Phillip Schofield for the four day extravaganza at the NEC, where she showed off her toned frame in a lavender patterned dress by Other Stories

She boosted her height with a pair of tan heels by Gianvito Rossi.

Her platinum locks were styled in loose waves parted on the side as she joyfully addressed the excited crowds at the shopping festival.

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Despite the cheery display, fans took to Twitter to claim the camera work during the segment left them feeling 'dizzy' while also criticising the audio quality when guests, including Dr Ranj Singh, took to their mics.

As Holly and Phil spoke with Alison Hammond, The Speakmans, John Torode and Lisa Snowdon, fans said they could barely hear.

Gaffe: Despite the cheery display, fans took to Twitter to claim the camera work during the segment left them feeling 'dizzy' while also criticising the audio quality when guests, including Dr Ranj Singh, took to their mics

Elegant: The bubbly blonde's gown, adorned with monochrome geometric patterns, cinched in at the star's toned waist before flowing into an elegant handkerchief hem

Strut: She boosted her height with a pair of tan heels by Gianvito Rossi

Laugh a minute: Holly shared a giggle with Alison Hammond during the show

Here I am! Holly appeared to receive a warm welcome from her fans

Team! The full This Morning team were on board for the live show which included Lisa Snowdon, Alison Hammond, Dr Ranj, and therapists Eva and Nik Speakman

Cheeky chappy! Phillip flashed a warm smile and a quick wave to the crowd

Double act: The presenting duo took their morning TV show to a live arena

Another viewer wrote: 'This is going to be painful to watch' while another wrote ' sack the sound guy'.

Issue: As Holly and Phil spoke with Alison Hammond, The Speakmans, John Torode and Lisa Snowdon, fans said they could barely hear

Blunder: Noticeable audio glitches were apparent when the celebs spoke

MailOnline has contacted a This Morning representative for comment.

The popular live saw Eamonn Holmes and Ruth Langsford present from the studios before going live to Holly and Phil.

Phillip said: 'This is a tad embarrassing because we sent out masses of invitations we thought we had done the publicity. We thought we had actually done really well. It's not worked this year unfortunately, nobody has turned up.

And as cameras panned to the huge audience, Holly said: 'Only joking! Hello!'

Phil said: 'That's nice, that means now… normally we don't get to see your faces and now we suddenly realise how beautiful the This Morning audience is.'

Holly said: 'We're expecting tens of thousands of people to walk through the doors from today until Sunday - with over 150 exhibitors and 500 fans of the show signed up for our meet and greet sessions. It's fair to say this year is our third year is our biggest and best yet.'

Alison Hammond, who lives close to the NEC in Birmingham, joined Holly and Phil on the stage moments before the live broadcast, joking: 'Basically, I'm here for the selfies!'

This Morning Live is on at the NEC Birmingham until Sunday, May 19.

Here they are: Alison Hammond and Jack Fincham attended the hotly-anticipated show

Animated: Holly looked delighted to be in Birmingham for the show

Joy: The presenting duo were all smiles as they took to the stage

Glamour: Kimberley Walsh put on a leggy display in a emerald shorts suit with trainers

Style: The former Girls Aloud star looked amazing as she promoted her line of kids clothing

Yay: The stars looked delighted to be on the show on Thursday

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Holly Willoughby looks chic at This Morning Live in Birmingham amid technical gaffes