Atlanta United and American Family Insurance today announced a multi-year partnership agreement making American Family the Official Insurance Partner of Atlanta United. The partnership includes sponsorship of Atlanta United’s official kit, with American Family Insurance logo featured on the first-team jerseys. Atlanta United and American Family Insurance will also team up to create the American Family Insurance Dream Tryout, the club’s first-team tryout tour.

“Today’s announcement marks another major defining moment for our club,” said Atlanta United president Darren Eales. “We could not be happier that American Family Insurance will not only be the Official Insurance Partner of Atlanta United, but also the Official Jersey Sponsor for Atlanta United. It’s a partnership that works on many levels including similar organizational values and a strong commitment to community. We look forward to introducing the American Family Insurance brand to MLS and global soccer audiences.”

Atlanta United will unveil the official first team kit and training wear featuring the American Family Insurance branding later this year.