What does it take to run a successful life care planning business? You have mastered the fundamentals of Life Care Planning, and you have gotten some cases, but you know you could be doing more to build your business or improve cash flow. Successful Life Care Planners pay attention to five pillars: expertise, marketing, client […]

Wrong patient errors are unfortunately common. For example, wrong site, wrong surgery or wrong patient errors occur twice a day in the U.S. But surgery does not have to be involved in wrong patient errors. Here is what can happen: A man went into the hospital for prostate surgery. It was a straightforward surgery and […]

You are planning to create or refine a website. You know that my search engine optimization tips for LNCs will increase your visitors. With more attorney visitors, you have more opportunities. Here are 9 tips on getting more visitors to your site. Did you check out part 1 of this series too? 1. A good […]

Does SEO or search engine optimization mystify you? If you have a website, use these SEO marketing tips for legal nurse consultants. Look at your content from how search engines will evaluate your site. The strategies you use add “SEO juice” that attracts search engines. 1. Use a keyword or keyword phrase as the text […]

I recently had a conversation with an LNC who asked me, “How do I market to a defense attorney?” If defense attorneys are your target market, the first step is understanding your ideal LNC client’s hidden fears. One of the most important things to remember as you focus on your marketing is to think about […]