Unified Communications Featured Article

Callis Provides a Path to the Unified Communications Customer Experience

With all of the innovative technology being developed every day, voice is still the most important way in which people communicate. The majority of people are still communicating by picking up a phone, which is why the smartphone has grown to be so important and popular worldwide.

Callis Communications, a provider of unified communications (UC) solutions for key business markets across the Southeast United States, provides a path for voice. The company delivers cloud-based telephony, hosted PBX, data, security, e-mail and collaboration services backed by a reliable, redundant network.

Callis, also the Latin word for “path,” provides a unique overall customer experience with solutions that fit a variety of every day needs.

At ITEXPO Austin 2012 a couple of weeks ago, Callis CEO Dean Parker sat down with TMCnet to discuss why it values voice as the essential piece of the overall customer experience, and how that philosophy has brought the company so much growth and success.

“People are at buying decision points and are finding out why the success of companies is about an experience,” explained Parker. “We are about building an experience. Our strategy at Callis is building relationships and providing strategic partnerships in a community.”

To offer an unprecedented UC experience to its customers, Callis follows three key pillars, including a reliable network, simple solutions and customer satisfaction – which together equal an experience.

As the cofounder of the Cloud Communications Alliance (CCA), Parker also drives Callis innovation from the cloud prospective.

“Today it’s about driving a market leader and inviting all the different people to come to represent quality experience, networks and be a part of that proven leader,” said Parker. “They know that we are the innovator and drive that in the industry.”

According to Parker, the more brand awareness you drive, the more customers are going to become interested because they want to “be with a winner.”

In recognition for Callis’s technology innovation, Parker was recently selected by the Center for Innovative Technology (CIT) as a Finalist in the GAP 50 Entrepreneur Awards. CIT’s GAP 50 is a statewide award program that honors Virginia’s next generation of entrepreneurs who are creating high-growth companies.

In addition to this recognition, Callis has been added to the Inc. 500|5000 list for its fifth consecutive year as one of the nation’s fastest growing companies. The list represents the most comprehensive look at the America's independent entrepreneurs. Inc. Magazine ranked Callis at No. 70 in the telecom industry and positioned it at No. 2,322 in the list of fastest-growing companies. Also, Inc. ranked Callis as high as the 32nd fastest growing telecomcompany in the U.S.

“Our growth and achievement is a tribute to Callis’ unmatched quality solutions and our team’s dedication and passion to deliver exponential results for our customers. I am truly grateful for what we have accomplished, and excited for where we are headed," said Parker.

Callis has received other awards including 2012 Ernst & Young Entrepreneur of the Year Award Finalist, Southern region; 2012 Company of the Year (American Business Awards/Stevie Awards Silver); 2011 Business of the Year for South Alabama out of 2,245 companies; the top entrepreneurial company in the State of Alabama; and the 2nd fastest growing company in Alabama (Inc. 5000).

Potential and current customers of Callis have a lot to look forward to in the coming months and in 2013, as Callis will be announcing new markets as well as a new suite of products and enhancements to its UC communication experience.