What's Your Look? What's Your COunter?

SMAC – SMAC your ugliness away

Flamboyant, brash, with a don’t give a fuck attitude, SMAC’s loud music, colours and willingness to cut you to your core really appeals to those wanting to stand out from the crowd and needing you to know they dropped serious coin to look this good to get that way.

Melanie Cruz – Make-up to match your moods – all 12 of them

The new fad make-up. Melanie Cruz is a make-up artist legend. Or so she markets herself as one. No one knows what’s true about Melanie, but like the Kardashians, she’s taken nothing and made it big. Now she’s planning to convince women everywhere that they only have 12 moods and she’s got 12 quick ‘n’ easy make-up kits to match them. Susan B. Anthony would be proud that she fought for this. And don’t worry if you don’t know what mood you’re in, you can spin their mood wheel to find out. Your moods aren’t complicated, why should your make-up be.

The Good Earth – Not tested on Animals, just you

Gotta love those Coachella girls - they want to save the world, look good doing it and Instagram everything to prove it. Enter The Good Earth, free of all that is bad in the world. It’s the most expensive coloured bees wax you can buy. It doesn’t really give you those luscious eyelashes, it’s actually pretty cakey and well, let’s be honest, it’s all natural which means it isn’t going to perform miracles. It highlights what you’ve got; hence why Good Earth girls look amazing, but no bunnies were harmed and you won’t get cancer so you can feel good…on the inside.

M Lab – Lab coats mean we can cure ugly

Ah M Lab, the stately mother of the make-up world. It’s been around for years. Your mother uses it and you will too. Not when you’re 18 and flawless, but when things get a little crinkly and start to fall. Because lab coats mean we know a lot of stuff, like how to cure you of all your flaws.