Landing Pages: What Are They and Why You Need Them

Landing pages are a pivotal part of any online marketing strategy for bloggers and big corporations alike. But if you’re new to online marketing, you might wonder what landing pages are and why you need them. To discover what a landing page is and how to best utilize it, read on.

What is a Landing Page?

As defined by Unbounce, “a landing page is a standalone web page, created specifically for the purposes of a marketing or advertising campaign.” Unbounce also mentions landing pages…

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