Our Strategy

Driving the evolution of the meetings and events industry

At MCI, we’ve been delivering complex, world-class events since 1987; but today these events are only the basis of what we provide for our clients.

Over the past 28 years, our capabilities have grown immensely in both scale and sophistication. Relationships with long-term clients have sharpened our understanding of the value of bringing people together, and our services have evolved to meet the new opportunities we’ve uncovered along the way.

Today, we continue to design creative events, find solutions to the most difficult logistical challenges and deliver seamless congresses, meetings and incentives. But our true value has shifted to that of a strategic partner who builds possibilities for clients – unlocking the potential of face-to-face, hybrid and digital experiences to meet broader business objectives and build global communities around brands.

2014 was the year in which we began articulating this value to the outside world, setting the ball rolling for yet another evolution in the meeting and events industry.

2014 was a milestone year for MCI. We continued to deliver thousands of world-class events, but expanded our services to help clients with all aspects of their audience engagement strategies.