Rio Tinto will push its Argyle Diamonds at the Oscars, by lending pieces for red-carpet wear. The presence at the Academy Awards is one of several promotional initiatives planned by the company. Said Rebecca Foerster, manager of the company’s US office: “We see these initiatives as instrumental in ensuring that the consumer understands the beauty of Argyle Diamonds while illustrating the high value of the pieces.” More information: www.riotintodiamonds.com.