We’ve been running our “Save the Swirled” advocacy campaign for a year now, working to help build the movement calling for immediate and long-lasting solutions to global climate change. Starting with bringing folks down to participate in the 400,000-person strong NYC People’s Climate March last September, we helped add more than 300,000 signatures to the Avaaz petition calling for a fair shift to 100% clean energy by 2050 (that petition was handed to delegates at the beginning of COP21 with over 3.6 million signatures!). And on November 29th, we marched with over 785,000 people in 2,300 Global Climate March actions and events across 175 countries.

Serving ice cream might seem like a small gesture compared to the scale and complexity of what’s happening here in Paris, but as we were always told, the little things really do matter— especially if they put a smile on the faces of the folks in charge of reaching a solution to climate change.

Join The Climate Movement

With a landmark climate action agreement in place including commitments from 196 countries to fight climate change, now is the time to keep the pressure on and ensure swift action. This climate agreement wouldn’t have happened without millions of people around the world taking action. And we won’t be able to meet the ambitious goals of the Paris Agreement without millions and millions more people taking action in support of a rapid transition to clean energy. Paris was just the beginning, not the end. Let’s get to work towards a greener, cleaner future. Add your voice to the millions demanding action and sign the petition today!

From a renovated gas station in Burlington, Vermont, to far-off places with names we sometimes mispronounce, the journey that began in 1978 with 2 guys and the ice cream business they built is as legendary as the ice cream is euphoric.