SWISS launches USA Twitter account

13 August 2011

SWISS launched its new US-dedicated Twitter account with an opportunity for tweeters to win two complimentary round-trip SWISS Business Class tickets to Switzerland. Participants must simply follow the @SWISS_US account and tweet their “ultimate inflight luxury” to be automatically entered into the contest.
“By using Twitter we are bringing our SWISS message of quality, hospitality, attention to detail, and luxury to a new audience who wish to travel in style,” said USA Director of Sales Annette Reantragoon.

The lucky winner receives two round-trip Business Class tickets valued at $12,000 for the pair from any SWISS U.S. gateway(Boston, Chicago, Los Angeles, Miami, Newark, JFK/NYC, San Francisco) to Zurich, Switzerland.

To participate, one has to sign in to their Twitter account. Once logged onto Twitter, there are links and instructions to become a follower of @SWISS_US. For a contest entry, one simply has to:
follow @SWISS_US

post an “@ message” tweet containing the answer to the prompt of “What is your ultimate inflight luxury?”

The winner will enjoy the luxury of flying in SWISS Business designed specifically for relaxation and comfort. The new SWISS Business offers a seating arrangement dedicated to providing plenty of free space on all sides creating a personal private experience. Innovative air-cushion technology lets passengers adjust the firmness of the seat to meet individual preferences for personal privacy.