Market monitor: May

Oral care

GlaxoSmithKline (GSK) is completing the packaging update for Corsodyl Intensive Treatment Mouthwash range in 2018, following the initial Corsodyl Daily packaging relaunch in 2017. The new red packaging design will feature visual cues to help draw customers’ attention at the fixture and resonate with customers seeking to look after their gum health, explains manufacturer GSK. The design change will be supported with a heavyweight media investment of over £1 million on Corsodyl Treatment Mouthwash across 2018, including always-on digital display, social and video activations, GSK adds.GlaxoSmithKline: 0800 783 8881

Iglü Rapid Relief Gel is a medicated mouth ulcer treatment specially formulated with unique bioadhesive technology to stick fast over an ulcer, explains manufacturer Dendron. Forming a protective barrier that doesn’t slide off, the gel helps to soothe pain and fight infection, while helping to speed up the healing process by protecting it from irritating food and drink, the company continues.Dendron: 01923 229251

GlaxoSmithKline (GSK) has launched a brand new variant, Extra Fresh, to join its Sensodyne Rapid Relief range. Clinically proven to provide relief from sensitivity pain in just 60 seconds, the new Extra Fresh variant features an improved taste profi le and long-lasting protection from tooth sensitivity, with twice-daily use. The launch is supported with a heavyweight marketing campaign focusing on the key benefi ts of the product and includes TV, out-of-home, cinema and digital activations.GlaxoSmithKline: 0800 783 8881

Deep Freeze Pain Relief Glide-on Gel is a fast-acting, convenient and portable way to relieve back, muscle and joint pain, says manufacturer Mentholatum. Easy to apply, the soothing, drugfree formula can be used as often as required to deliver relief for sharp shooting back, leg and foot pain as well as muscle and joint pain. During the summer the product will be supported by a trade PR and social media campaign, which aims to help educate busy women on the benefi ts of cold therapy.Laser Healthcare: 01202 780558

The Deep Freeze range of drugfree cooling products can help ease back pain during pregnancy and beyond with targeted, penetrating cooling therapy in a choice of three formats: the self-adhesive Deep Freeze Pain Relief Cold Patch, Deep Freeze Pain Relief Cold Gel and Deep Freeze Pain Relief Glide-on Gel, explains manufacturer Mentholatum. The range activates receptors in the skin, which send signals to the brain to dilute the pain – giving relief – and cause the blood vessels to constrict – helping to limit inflammation – the company adds. A new digital advertising campaign on Mumsnet and a digital influencer campaign will run in May and June to support the brand.Laser Healthcare: 01202 780558

Topical NSAID Deep Relief has a triple mode of action, with penetrating pain relief, fast cooling and anti-infl ammatory action, delivered by two painkilling ingredients – ibuprofen and levomenthol, explains manufacturer Mentholatum. Deep Relief Anti- Inflammatory Gel is available in 30g and 50g packs for people who prefer topical to oral analgesics and suffer from inflammatory back, muscle or joint pain and Deep Relief Joint Pain Gel is available in a pharmacy-only 100g pack, which can be recommended by the pharmacist for the effective relief of pain associated with non-serious arthritic conditions, the company adds.Laser Healthcare: 01202 780558

The Puressentiel Muscle and Joints range offers a number of topical self care products to help relax, soothe and relieve muscle and joint pain. Puressentiel Heating Patches contain 14 pure essential oils, with added capsicum extract, a type of chilli that naturally provides a pleasant feeling of warmth for up to eight hours, the company explains. The odourless patches can be used on all areas of the body and can be cut to size to suit the application requirements and are invisible under clothing, Puressentiel adds. Other products in the range include Soothing Balm, Gel and Roller.Puressentiel: 020 3488 8110

Topical analgesic brand Ralgex returns to the market with refreshed packaging, website, POS and a PR campaign to support its relaunch. The muscle pain remedy can be used before or after exercise for symptomatic relief of muscular aches and stiffness, including backache, lumbago and fibromyalgia, by providing a gentle warmth to increase blood flow and soothe pain, explains manufacturer Lanes Health. Active ingredients include methyl salicylate, turpentine oil, levomenthol, camphor and eucalyptus oil and the product can be applied up to three times a day, the company adds.Lanes Health: 01452 507458

A new campaign from Solpadeine is being launched to explain how customers might need to consider a visit to their pharmacy to explore treatments to manage their acute moderate pain effectively and ask about Solpadeine, manufacturer Perrigo has announced. Using the strapline ‘Don’t let pain hold you back’, the 360-degree campaign uses a new creative, and activity will include TV, digital display and pay-per-click advertising, as well as posters and leafl ets in GP surgeries. TV activity will go live on 11 June and run until August.Perrigo: 0800 1216 909

Voltarol Back and Muscle Pain Relief 1.16% Gel (diclofenac diethylammonium) with ‘No Mess’ applicator is the latest addition to the Voltarol range. The innovative ‘No Mess’ contoured applicator head opens in three steps (unlock, pop, apply) and allows customers to apply and rub in the gel directly at the point of pain with no mess, positively contributing to their product experience, claims manufacturer GlaxoSmithKline (GSK). The gel provides targeted pain relief that is up to three times more effective than non-medicated gel, relieving pain, reducing infl ammation and helping to speed-up recovery, GSK adds.GlaxoSmithKline: 0800 783 8881

Market monitor: May

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