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VMware

Making the Abstract Tangible

How do you excite customers about something that’s invisible?

Translate the abstract and complex into beautiful animations

Reveal opportunities for digitization

Create events that excite, engage and inspire wonder

Make infomercials that don't suck

Tell your customer's stories from their landscape

Over the past 5 years, VMware and 1P have connected the dots by combining a deep understanding of technology and the drivers of customer behavior. Together, we’ve primed customers for a software-defined future by bringing virtual technologies to life, enabling customers to now see the invisible.

>75

marquis videos produced by 1P for VMware

60,000+

attendees have viewed VMworld opening videos created by 1P

$77.8b

predicted software-defined data market by 2020

Translate the Abstract and Complex into Beautiful Animations

Animation and Live Action Video & Product Load Animations

Bringing New Life to Motion

A new and dynamic approach to the VMware brand, shown through a multitude of animated videos and product visuals. Using a persona-based approach, 1P abstracted the complex into beautiful animations that resonated with people from all IT levels.

SDDC Animations

EVO Rail Product Loading Animation

Reveal Opportunities for Digitization

Brand Video

Capturing the Advantages of Mobility and Cloud Technologies

Video series using a variety of persona-driven perspectives to illustrate both the business and human impacts that mobility and cloud technologies can have, even in industries that haven’t historically relied on technology.

Create Events that Excite, Engage and Inspire Wonder

Event Opening Videos

10,000 ft of LEDs, 6 Dancers, a Trip Past the Moon and a Walking Cloud

Opening videos presented at VMworld, an annual event bringing together tens of thousands of global technology leaders and for VMware’s Research and Development Internal Offsite (RADIO) representing VMware's bold, big ideas for the future and the interconnectivity between these ideas in a way that excited, engaged and showcased VMware’s appreciation for their innovators. Each video set the tone for the event, offering a unique and entertaining way to grab the audience’s attention while generating buzz and excitement.

2013 VMworld Opening

2014 VMworld Opening

2015 VMworld Opening

2017 RADIO Opening

It's one thing to do great work, and quite another to do great work and have a smile on your face at the end.

Don Richards, Creative Director, VMworld for Foghorn Creative

You knocked it out the universe! Awesome job this is going to be a great asset for VMware to leverage across many venues and channels.

Mornay Van Der Walt, Vice President for VMware’s Xplorer Group

Make Infomercials That Don’t Suck

Animated Videos

Videos developed across multiple business verticals that dove deep into the technical to create stories from the abstract to teach key concepts to a variety of IT professionals.

Make Infomercials That Don’t Suck

Animated Videos

Videos developed across multiple business verticals that dove deep into the technical to create stories from the abstract to teach key concepts to a variety of IT professionals.

NSX

EVO:Rail

Cloud Verified

Video to come

Related

A Trip Past The Moon...

How do you show your staff—the people that made you who you are —your appreciation for them? Send them to space!