How to Use Content & Social Selling to Make More Sales by @TheBillWidmer

The ultimate goal of all marketing is to generate sales. Yes, you want brand awareness and traffic and leads. But those things don’t matter without sales. We know content marketing can help you increase revenue . But have you thought about leveraging your content for social selling ? Why social selling? Because, according to a study by Feedback Systems , 63.4 percent of businesses who use social selling report a year-over-year sales growth, compared to just 41.2 percent of businesses who don’t. Here’s how to leverage social selling in your content marketing and, ultimately, how to help your salespeople sell more. What Is Social Selling? Social selling essentially means using social media the way it was supposed to be used: being social. You provide useful content. You answer questions. You have conversations with prospects. For social selling to be effective, you really ha...