THE BUILDING (AND BRANDING) OF DION JORDAN: The Dolphins' No. 1 draft pick is missing this weekend's rookie camp as he recovers from shoulder surgery, but I use the occasion to share two things about Jordan I find interesting. 1. Building a Beast On the Field -- Jordan has trained with MMA legend Chuck Liddell and Fox
Sports' Jay Glazer (also a former fighter) on his aggressiveness and hand-work. Glazer has taught him to attack blockers with "hammer-fist" techniques. "Why would you not want to make it a bad day on that [blocker's] forearms," says Glazer. 2. Building a Brand Off the Field: Jordan enlisted Tallahassee-based public relations firm 180 Communications for "media training" to better tell his story and grow his profile in Miami. His training specialist, Elton Gumble, says Jordan's is "a story that could rival Michael Oher's Blindside for popularity." Jordan's mother lost custody due to drug addiction when he was 12, and at 17 he suffered burns on 40 percent of his body in an explosion when he and friends tried to siphon gas from one car to another in a buddy's garage by using a vaccum cleaner. ("Dumb idea," Jordan admits). Gumble sees his story as one of perseverence and overcoming odds, and thinks he'll be active locally working with burn victims and inner-city kids. Of course, it will take his becoming a star commensurate with the third overall pick to fully provide that forum. It'll be interesting to watch his potential -- on and off the field -- play out.

BULLS OR NETS? WHO'D GIVE HEAT A BETTER SERIES?: I know, I know. Heat fans are supremely confident, and should be, and so the natural reaction is to harrumph and say what difference does it make because neither Brooklyn nor Chicago -- who play a Game 7 Saturday for the right to meet Miami -- will seriously challenge the Heat. Neverthless, one of them would give Miami a tougher time for whatever reasons. Which one? Vote and say why. (I know "Neither one" would win here; that's why it isn't a choice...)

THE STRANGE TALE OF SUSANNAH COLLINS: She's a Chicago hockey reporter fired this week by
Comcast for saying during a live report in front of the Blackhawks dressing room that the Blackhawks had enjoyed "such a tremendous amount of sex during the regular season." Now, while that may be true, Collins (pictured) meant to say "success" and quickly corrected herself. The blooper (click here) went viral. But that isn't what got her fired, exactly. The misspeak going viral led to a probe of Collins' past that included some mildly risque sports videos done in 2009-10 as part of the Sports Nutz for Middlebrow Media. Click here for those. She'll be out of work for about a minute and a half.

TIM TEBOW TO THE DOLPHINS!WHY IS THIS GUY TAKING CREDIT FOR AN ABSURD RUMOR?:Miami New Times online has a story by a Ryan Yousefi headlined, "Tim Tebow to the Dolphins! How I
Trolled Twitter Into Believing An Absurd Rumor." Two thoughts here. 1) It wasn't that asburd. What this guy Tweeted on Thursday found whatever traction it did largely because Tebow's own agent, Drew Rosenhaus, had said on WQAM the day before that he "wouldn't be shocked" if Miami showed interest. So the speculation already was out there. I'd been deflecting Tebow-to-the-Dolphins rumors and email inquiries from the moment the Jets cut him. 2) Sounding a false alarm on Twitter is so easy that any giggling adolescent with too much free time can do it. You Tweet, "OMG. [Famous Celebrity] just died!!" and chances are the celeb's name will soon be trending. This Tebow stunt, despite the bow for applause, hardly invented or perfected the art of Twitter pranking.