Eman Hassaballa Aly works for theHealth Media Collaboratory (HMC) at NORC at the University of Chicago. She directs communications there and is a health communications manager. In her role at HMC at NORC, she devises and executes social media and digital media strategies.

She is an expert in all things social media and has consulted for several projects and campaigns at the local and national level in the American Muslim community. She is a serial tweeter and texter, and she is fascinated by the way social media has changed the way people interact with each other.

Eman also holds a master's degree in social work from UIC. She worked part-time for the Heartspeak Institute, a private practice that serves the Chicago Muslim community. She has conducted trainings on marriage and developed a workshop called “Parenting in the Age of Social Media”.