Intro to Location Analytics: Retail Traffic Matters

Department-level conversion analytics, operations and staffing support, and a real-time location-based connection to stores’ mobile apps are just a few of the powerful applications available through Interior Location Analytics. Retailers are aggressively pursuing these technologies: some are evaluating vendors and technologies, and others are testing solutions in their stores. Several retailers have already implemented indoor location systems for actionable intelligence and solutions needed to substantially improve performance, power better and faster marketing, merchandising and store operations processes, and enhance the Omnichanel experience.

Retailers measure some things exceptionally well: revenue, same store sales, and profit. Until now, what shoppers did inside the store was practically a mystery, new Indoor Location technologies are changing the Retail world.

There’s a great deal of hype surrounding iBeacon right now. But that technology is just one part of a much larger story about indoor location.

Using a range of technologies, major retailers, malls, airports and others are testing or rolling out indoor location in their venues and stores. We’ve come a great distance since last year when few people understood the benefits of indoor positioning and real-world analytics.

Join aisle411, iInside and Opus Research’s Greg Sterling for a webinar and discussion about the current state of indoor location. The webinar will feature existing, in-market B2B and B2C case studies.

What you’ll learn:

•How in-store mobile brand advertising impacts sales
•How indoor location can be used to combat retail showrooming
•How in-store (and even department level) presence is being used to measure the offline effectiveness of traditional and digital advertising.

Find out what all the buzz is about – Beacons, iBeacons, Sensors and other emerging indoor location solutions for retail. Get a clear perspective on what they are, who should use them and when, and learn about related hot topics and emerging trends. Analysts will gladly field questions during the webinar.

Register now --- Attendance is limited to ensure personal interaction.

• What are beacons?
• What are their uses?
• Should customers be excited about them?
• What do retailers get from Beacons?
• What are the privacy implications?
• What do I do to bring Beacons to my team?

Department-level conversion analytics, operations and staffing support, and a real-time location-based connection to stores’ mobile apps are just a few of the powerful applications available through Interior Location Analytics. Retailers are aggressively pursuing these technologies: some are evaluating vendors and technologies, and others are testing solutions in their stores. Several retailers have already implemented indoor location systems for actionable intelligence and solutions needed to substantially improve performance, power better and faster marketing, merchandising and store operations processes, and enhance the Omnichanel experience.

Retailers measure some things exceptionally well: revenue, same store sales, and profit. Until now, what shoppers did inside the store was practically a mystery, new Indoor Location technologies are changing the Retail world.