Apple sent the tech press into a frenzy Thursday when it launched "App Store Games," a Twitter account run by Apple's game curators.

The account got things going by explaining what it takes to get your game featured in the store:

• Unique gameplay

• A good story

• Use of music

• Cool visuals

• Innovation

Many people believe Apple ranks its apps solely by their popularity: downloads, reviews and ratings. But the company actually employs a team of curators — editors who comb through Apple's massive app catalog, looking for content to feature. (Video via Apple)

Apple plans to use its new Twitter account to feature games, tips and tricks, interviews with developers and more.

But there's another, arguably more interesting story here. Let's take a trip through the Apple rumor mill.

Apple-focused tech blogs have suggested the company would update its Apple TV set-top box for quite some time.

Mark Gurman of 9To5Mac has an excellent track record for correctly predicting Apple's plans. Gurman says Apple will announce a redesigned Apple TV at its September press event, and it's expected to feature an App Store with support for gaming. (Video via CNBC)