If Christopher Nolan directed coffee commercials

Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin.

We’ve been told that the best part of waking up is Folgers in our cup, but when it comes to “Molgers” coffee, can we even be sure that we’re awake at all? It certainly wouldn’t be the first time Christopher Nolan pulled that plotline on us.

It’s a question worth asking after the famed director of blockbusters such as “Inception,” "Memento,” and "The Dark Knight” trilogy, as well as this summer’s highly anticipated “Man of Steel” movie, was the subject of a new video spoof from SketchZord. The indie comedy YouTube channel imagined what it might be like if an agency hired the filmmaker to brew a new spot for a brand of morning mud: (via The Huffington Post)

Speaking of coffee, the I Love Coffee blog features a new infographic highlighting nine coffee beverages with clever nicknames that it claims you’ve probably never heard of. Then again, I have more faith in you than that.

Meanwhile, if you’ve never heard of Whit Hiler, it doesn’t mean you haven’t seen his work. Adweek introduces us to the adman whose not only been involved in rogue initiatives such as the recent "Kentucky Kicks Ass" rebranding effort, but also the creation of a number of fake fliers that made the front page of Reddit.

And whereas Pig Latin (Ig-pay Atin-lay) may be common to some American linguists, this coded version of English has some foreign counterparts that you’re probably less familiar with. From Rövarspråket (Swedish) to Babigo (Japanese), mental_floss highlights the secret tongues of 11 other languages.

It seems William Shakespeare had his own secret tongue, as BuzzFeed shares 40 words that can be traced back to the Bard.

Tracing back the success of its now Webby-nominated work for Microsoft’s Internet Explorer, a blog post from Column Five takes us behind the scenes of its “Child of the 90s” video, giving insight into the company’s three-pillar content strategy that it believes helped lift the effort to more than 27 million views on YouTube.

It remains to be seen if the strategy behind a new TV ad from agency Rothco for Allied Irish Bank will see similar success. Reports Mashable, all the footage for the spot was captured using an iPhone 5.

Using iPhones as cameras would likely free up budgets for agencies to pay on-camera talent more money. Advertising Age explains the details of a tentative contract deal that gives commercial actors a six percent pay hike for work in ads aired online, as well as in other new media, including crowdsourced spots.

Crowdsourcing is precisely how fashion blogger PJ Gach hopes to pay rent on the same Harlem, two-bedroom apartment she’s lived in for 13 years. According to Gothamist, the “beauty and style expert” recently posted to her blog seeking donations to help cover the expense of the $1700/month space, as well as the $7700 she allegedly owes in back pay stemming from months of unemployment. Perhaps the most curious part of the whole story is that due to a less-than-satisfactory experience, Gach is unwilling to find a roommate.

If she does end up vagrant, she’ll likely be more of “the upscale homeless person,” otherwise known as how Urban Outfitters CEO Richard Haynes describes the retailer’s typical customer. (via The Gist)

#TheDailySpin will be taking a slight hiatus, but not to worry—it'll be back. In the meantime, continue tweeting me @iquotesometimes—just because. Thanks.