Christopher Raeburn SS18

This season, London Fashion Week Men’s was synonymous with bringing back masculinity of the modern man. Waving a swift goodbye to the bouncy curls and effortless textures as seen in previous years, LWFM SS18 instead embraced creativity and originality with textured detailing, block colours and wet look sleekness.

For the eleventh season, Fudge Professional was on hand to bring the brand inspirations to life. SS18 was not just about men; female models walked alongside their male counterparts, offering either complementary disruption from the male look or a continuation and consolidation of their style. For both, products were layered upon each other to achieve the ideal look, texture and shape.

DESERT WINDS

HAIR INSPIRATION: A story of adventure and survival tracing from Siberia to India. The desert wind and sun plays a big part on the different textures seen in the hair and the way it falls across the face.