How to Make Video for Business - Production, Hosting and Marketing

Online video production tips; Internet video is a wonderful tool for showing what your company does, explaining how your products work and spotlighting customer testimonials. Many businesses want to use video to help them market their products and services but don’t know how to do it well. You don’t have to hire a professional video producer to shoot your online videos. You can do it yourself if you just remember a few basics.You don’t have to hire a professional video producer to shoot your online videos. You can do it yourself if you just remember a few basics.

How do you capture a business meeting, seminar or education program and then make it look and sound good on video. What are some good techniques, what do you need equipment wise and how is it done? Check out this great article from Jim Staylor at Staylor-Made Productions. Barriers to successful video usually stem from one or more of these 5 areas: content, presenter, lighting, audio and/or camerawork. Issues with any one can distract viewers and detract from your message.

Be Smarter about Smartphone Video - The Basics - Sometimes you cannot find or budget for a professional videographer with real equipment. If you must shoot video with a smartphone, here are some basic tips:

Panasonic HC-X1000 4K DCI/Ultra HD/Full HD Camcorder
Panasonic announces the HC-X1000, a consumer-level 4K camcorder that incorporates a host of professional features that belies its consumer classification. Intended to be a bridge for users entering 4K production, but who still need to deliver HD video, the camera allows you to record in 4K, UHD, or Full HD 1080p in a variety of frame rates and codecs. The camera features a single 1/2.3" sensor design that is always shooting at 4K, and internally scales down the video when recording at 1920 x 1080

Sony's latest addition to the Action Cam lines takes many of the features from the flagship HDR-AS100V model and puts them in an even smaller body, just 1 x 1.4 x 2.9" in size. The most notable feature is the professional 50 Mbps XAVC S codec, which can be recorded at up to 60 fps. The camera is inherently splash resistant, and includes a 16' underwater housing for shallow submersion or using around waves. A bundled version is offered, the HDR-AZ1VR, which includes the RM-LVR2V Live View Remote Control Watch. The watch features a similar water resistance to the camera and is equipped with a built-in screen, plus controls, to operate the camera remotely

So you want to make a video to promote your business, products and services? Try humor. Instead of just showing their range of mug products, the Unemployed Philosophers Guild created a funny little video to demonstrate correct mug usage.

6 Stunningly Simple Ways To De-Stress Your Video Shoot - Ever feel like you're running around like a headless chicken on your video shoot? Well, it may be good exercise but good for the soul it ain't. Here's 6 simple ways you can de-stress your shoot and put those running shoes in the closet for good!

The Swann QuadForce improves on the traditional helicopter design by using four rotors for enhanced maneuverability. This means it can fly with equal agility in any direction, and can―in the hands of a skilled pilot―even perform barrel rolls and aerial tricks. The on-board 720p camera lets you capture all of the action to a microSD card.

A brand new line of Flashpoint LED lights designed for both camera and stand-mounted use. New photography and videography lights from Flashpoint include the SpeedLight Partner and the VariAngle light, as well as a collection of LED lights in both standard and bi-color options. New stand-mounted lights include various models of circular and panel lights.

How to Do Video Interviews via Video Skype, Google Hangouts, etc. How to optimize the online video interview experience. Here are a few tips that will ensure the highest quality video interview experience.

YouTube Creator Stories: How Michelle Phan Became Everyone's Beauty Bestie. Michelle Phan was one of the earliest YouTube adopters to share beauty tutorials. Over the past seven years, she has uploaded more than 300 videos that have positioned her as a how-to influencer, with more than 6 million subscribers and almost 1 billion video views.

85% use video as a critical business tool.
80+ % of respondents stated that live video is more engaging than on-demand options.
While almost half of those surveyed (41%) prefer to watch video on their TV, more than 75% consume video on other devices, including smartphones, tablets and laptops, everyday.
45% of respondents use 4-6 devices on a daily basis.
Almost 90% of respondents expect access to video on all of their devices, but access isn’t their only expectation.
70+% demand video quality to be consistent across every device, every time.