Just attach the $25 device to an object, and your smartphone will find it for you, up to a range of 50 to 150 feet.

It's not the first such gadget. But what makes this one different is that it's also a social network of sorts.

If your lost jacket isn't in some mysterious corner of your home, you can ask all other Tile App users to watch for it. If they get near it, their phones will beep and they can alert you to the jacket's whereabouts. That's why its creators, Mike Farley and Nick Evans, call it "the world's largest lost and found."

In 2013, Tile made news for being the most successful campaign to use open source crowdfunding software "Selfstarter," on its own website to raise funds.

It blew by its $20,000 goal in minutes, and raised $2.6 million from close to close to 50,000 backers.

After the funding campaign closed, pre-orders still rolled in. By the end of the year, the company sold more than 450,000 tiles to 125,000 people, it said.

Tile got even more attention when Apple co-founder Steve Wozniak ordered some of the devices.