"If I had not eaten the entire packet of jammy dodgers, I might have felt less guilty about the children crying" (Complex)

All three types of brain are still present in our day-to-day reasoning.

The thing is that New Information is processed first by the reptile, then the social, and then the complex.In that order.

Reptile, Social, Complex.

The problem is that most of us communicate by starting with the complex.

We make statements designed for the complex brain:

You say, "We provide telecommunication solutions…"I think, "Erm…?"

You say, "We are an online platform that links... "I think, "Huh?"

You say, "We are a crowd sourcing organisation…"I think, "Where are the biscuits?"

In order to connect with people's reptile brains there is no point giving them complex information. That type of info has to pass through two filters to even be registered. And no one is going to try that hard to understand.

Instead, just like a bone to a dog, you have to show them very clearly and very simply why their reptile brain wants it.