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Here are my candidates for 5 common terms and phrases that every B2B writer should eliminate from his/her vocabulary: To Learn More. For more B2B copywriting tips, check out our infographic: “ 10 Commandments of Email Copywriting “ The post B2B Copywriting: 5 Common Terms & Phrases to Avoid appeared first on The Point. Why should I click on your ad? Submit. MORE

B2B customers tend to be very informed about the products and services they use— more so than in their lives as consumers. 2015 B2B Buyer’s Survey report found that 75% of buyers rely on social media to research potential vendors. Guide To Engaging B2B Customers In The Digital Age. Other B2B brands have had success by melding referrals and customer advocacy: Find out how ReadyTalk uses advocate marketing to generate high-quality, fast-closing referral leads. How other B2B marketers use advocate marketing to get high-quality referrals. Download now. MORE

And of the 95% of B2B marketers who have created corporate social media accounts, half still aren’t regularly active on social media and just 10% feel they are able to articulate the business value of social media efforts. As we get into 2016, here are 30 tips to help improve your B2B social media strategy: 1. Think Beyond B2B. 10 of the Best B2B Facebook Pages. MORE

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team. How should b2b marketers adjust their strategies to keep up with this evolution? MORE

But B2B marketers also need to know what buyers actually want from a vendor website. In coordination with our partners Huff Industrial Marketing and BuyerZone , and in sponsorship with ten24 Digital Solutions , we strive to answer these questions and many others in this year’s B2B Web Usability Report. B2B Online Marketing Blog Events & Updates Want to Learn More? MORE

Professional B2B marketers have had to reinvent themselves several times over the past 20 years. The post B2B Marketing Needs Visual Storytellers appeared first on acSellerant Visual Strategies. Business Story Marketing Visual B2B Stories Visual Storytelling SEO) that came with it Then the rise […]. MORE

70% of B2B marketers are creating more content than they did one year ago. This data comes from the 2015 B2B Content Marketing Trends report from the Content Marketing Institute and MarketingProfs. So B2B marketers are furiously creating more content. Top 100 B2B Marketing Twitter Influencers. B2B Marketing. Really B2B. We’re here to help! 100. 2. MORE

In B2B email marketing , does short copy always win over long? You won’t see or find many shorter B2B emails than the one below from BounceX , a New York-based developer of “behavioral automation tools for digital marketers.” For more tips on B2B email marketing, download a copy of our free white paper, “ Top 10 B2B Email Marketing Mistakes.”. Not necessarily. Unlock? MORE

But, identifying influencers is something that many B2B marketers find challenging, especially when dealing with an unfamiliar industry. While influencer marketing can be a difficult task that takes time and expertise, it has proven to be a successful B2B tactic that many companies continue to expand budgets around in 2016. And how can you use it? BuzzStream Discovery Tool. MORE

When it comes to the state of B2B content marketing and engagement, this proverb is on the mark. According to a recent study by Track Maven , one among a few on this topic, shows both B2B and B2C marketers have increased their publishing of content in 2015 by as much as 35 to 40%. And, let’s not forget that B2B companies believe they may have 3-4 unique buyer personas. MORE

Agile Marketing Content Marketing Innovation Strategy agile marketing B2B Marketing ITSMA Lean Processes MEA Awards Platinum Marketing Excellence AwardAgile marketing increasingly is being recognized as a powerful key to content effectiveness. Buyer interest and trends can change in the blink of an eye, in particular as social and other media drive the news. The quick or the dead. MORE

In most B2B companies with complex products or services, marketing-sourced leads rarely account for even half the revenue and often it is much less. The post The Biggest Contributor to B2B Revenue appeared first on B2B Lead Blog. To keep valuable field sales resources productive, many of the more innovative sales and marketing departments build “sales development” teams. MORE

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. B2B Technology Marketing Community. B2B Sales, Marketing, Social Media & Lead Generation. Google Analytics. MORE

The post The Evolving Journey of the B2B Buyer appeared first on Great B2B Marketing. B2B Buyer Buying JourneyDaniel Heimlich posted the following photo on his LinkedIn page. Not sure who the conference speaker was, but the five […]. MORE

While teaching in Hong Kong for the semester, I’ve had the chance to meet some very interesting people. A standout in the B2B marketing field is David Ketchum , CEO of the demand generation agency Current Asia , and author of Big M, little m Marketing: New Strategies for a New Asia. He kindly agreed to share his perspective on B2B developments in Asia. That puts pressure on margins. MORE

B2B marketing and sales is a drawn out process that takes months, or longer, to convert leads to customers. Below, read about the 9 circles of B2B marketing hell and what you can do to avoid them. Account-based marketing has been a hot topic for B2B marketers over the last year, and for good reason. In B2B marketing, quality should always be a goal. Think about it. MORE

So let’s explore what you can do to match up your B2B content marketing and SEO, making them into a delicious pairing, the kind you could just gobble up and eat. This becomes slightly more complicated when you work at a B2B search engine marketing agency and regularly write about not only your own industry, but your clients’ industries as well. Just kidding. But how? Yes, please! MORE

B2B marketing is the stepchild of the creativity family. Some people consider the B2B industry boring. The post 5 Amazing Ways to Spark B2B Marketing Creativity appeared first on Marketing Insider Group. Marketing Strategy B2B Marketing Content Marketing Marketing MixAnd how their team struggles to gain customer attention. Well, that’s not entirely true. MORE

As someone who’s worked in B2B marketing for more than twenty-five years, I need no convincing that marketing has taken on a more strategic, measurable role in driving corporate success. But is data all that’s needed to drive B2B marketing success? I don’t believe so. The post Does Creative Still Matter in B2B Marketing? Sure, data rules the roost. List. 2. Offer. 3. Creative. MORE

Results are in from a recent survey on B2B Lead Generation by the B2B Technology Marketing Community on LinkedIn ( free report download here ), and the numbers tell a disheartening story. At face value, it’s hard not to conclude based on this data that many B2B marketers are struggling to even measure lead generation success, let alone achieve it. Why is that? MORE

Importance Of B2B Ethnography Grows In The Digital Economy. In order to see how behaviors and interactions are changing, CEOs and CMOs will need to embrace B2B ethnography. This ethnographic approach in B2B also allows for understanding contextually how people and organizations are interacting to arrive at decisions. Redefining The Meaning Of Buyer Understanding. MORE

And I''m not just saying this from the perspective of AG Salesworks, a B2B lead gen company that prospects year round. In the decade plus that we at AG have been B2B sales prospecting, we’re no longer surprised to see our lead volume has remained just as consistent this month as it has every other month during the year. No one really picks up the phone this time of year, right? Wrong. MORE

You may have noticed the B2B Lead Blog has a new look. look forward to keeping up with the accelerating evolution B2B lead generation, demand generation, and marketing for the complex sale, and helping you do the same. Feel free to comment here or join me on the B2B Lead Roundtable LinkedIn Group. You may have noticed the B2B Lead Blog has a new look. MORE

spate of articles recently have expounded on the “consumerization” of all things business: the consumerization of sales, of IT, and of business-to-business (B2B) marketing most prominently. McKinsey’s David Edelman has referred to the consumerization of B2B marketing and sales as a “massive disruption” on the horizon. slow response creates friction. MORE

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below. MORE

Microsoft’s acquisition of LinkedIn holds enormous potential for helping B2B marketers reach their audiences and improve revenue generation. Gmail Sponsored Promotions work well for B2B marketers given the ability to target specific domains and target business audiences that are constantly on email. B2B marketers may have a lot to look forward to. B2B Marketing MORE

Social media can be overwhelming, especially if you’re a B2B marketer, because it can be a struggle to find things to share. What automation tools do you use for B2B social media marketing? B2B Online Marketing Blog Social Media StrategiesThat doesn’t change, no matter the target audience. Below are some tools that can help you research, schedule, and monitor. Buffer. MORE

Recent research by SiriusDecisions found that for 80% of B2B buyers surveyed, customer experience counted as the top significant reason why they chose to work with a specific provider over another. However, what should be noted by B2B CMO’s and leaders today is this interesting notion: much of today’s planning, strategizing, activity, and etc. by Creative Stall. Would you agree? MORE

Frequent readers know that most of my marketing experience is B2B rather than B2C, and that virtually everything I do is data driven. So, perhaps you might think that I didn’t have much to learn when I picked up B2B Data-Driven Marketing by fellow Biznology blogger Ruth Stevens and Theresa Kushner. No B2B marketer should be without this book. Wrong. Like this post? MORE

There is a big problem when it comes to B2B customer research. And, most B2B executives may be unable to see or recognize the problem. According to various studies over the years (by credible institutions such as Harvard) regarding market and customer research, approximately 80% or better of B2B customer research is conducted to reinforce current assumptions about customers. MORE

This year’s MarketingProfs B2B Forum 2016 is a whirl-wind of data, inspiration, marketing advice, how-to’s and more than a little fun. Often B2B marketers think they can’t use comedy in their content, but follow the rule of three and you can. How to know what you B2B Buyer is Really Thinking. The post MarketingProfs B2B Nuggets of B2B Wisdom appeared first on Annuitas. MORE

With 2017 less than two months away, it’s time to start thinking about your 2017 B2B content marketing strategy and how to get the most out of your efforts. Numbers behind this trend : According to a study by Seismic and Gatepoint Research , just one in five B2B marketers are currently satisfied with their content management methods. B2B Buyers Are Demanding Personalized Content. MORE

What will successful B2B marketers to be doing more of, or differently, in 2016? That question was recently posed to the expert contributors at the B2B Marketing Zone , and two dozen responded with a range of insights about content marketing, measuring results, employee advocacy, customer experience and other topics. Here are three key takeaways plus some additional musings. MORE

How can a good B2B video be characterized? Why is it a good idea to incorporate video into your B2B marketing? Categories of B2B video, with examples: Branding and Corporate Awareness. MarketingProfs: B2B Marketing Forum. B2B video is a gold mine of opportunity. The word these days is content. Start planning how to create video for your company now. Informative. MORE

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Agile Marketing Content Marketing Innovation Strategy agile marketing B2B Marketing ITSMA Lean Processes MEA Awards Platinum Marketing Excellence AwardAgile marketing increasingly is being recognized as a powerful key to content effectiveness. Buyer interest and trends can change in the blink of an eye, in particular as social and other media drive the news. The quick or the dead.

There is a big problem when it comes to B2B customer research. And, most B2B executives may be unable to see or recognize the problem. According to various studies over the years (by credible institutions such as Harvard) regarding market and customer research, approximately 80% or better of B2B customer research is conducted to reinforce current assumptions about customers.

What will successful B2B marketers to be doing more of, or differently, in 2016? That question was recently posed to the expert contributors at the B2B Marketing Zone , and two dozen responded with a range of insights about content marketing, measuring results, employee advocacy, customer experience and other topics. Here are three key takeaways plus some additional musings.

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below.

This year’s MarketingProfs B2B Forum 2016 is a whirl-wind of data, inspiration, marketing advice, how-to’s and more than a little fun. Often B2B marketers think they can’t use comedy in their content, but follow the rule of three and you can. How to know what you B2B Buyer is Really Thinking. The post MarketingProfs B2B Nuggets of B2B Wisdom appeared first on Annuitas.

When it comes to the state of B2B content marketing and engagement, this proverb is on the mark. According to a recent study by Track Maven , one among a few on this topic, shows both B2B and B2C marketers have increased their publishing of content in 2015 by as much as 35 to 40%. And, let’s not forget that B2B companies believe they may have 3-4 unique buyer personas.

You may have noticed the B2B Lead Blog has a new look. look forward to keeping up with the accelerating evolution B2B lead generation, demand generation, and marketing for the complex sale, and helping you do the same. Feel free to comment here or join me on the B2B Lead Roundtable LinkedIn Group. You may have noticed the B2B Lead Blog has a new look.

With 2017 less than two months away, it’s time to start thinking about your 2017 B2B content marketing strategy and how to get the most out of your efforts. Numbers behind this trend : According to a study by Seismic and Gatepoint Research , just one in five B2B marketers are currently satisfied with their content management methods. B2B Buyers Are Demanding Personalized Content.

How can a good B2B video be characterized? Why is it a good idea to incorporate video into your B2B marketing? Categories of B2B video, with examples: Branding and Corporate Awareness. MarketingProfs: B2B Marketing Forum. B2B video is a gold mine of opportunity. The word these days is content. Start planning how to create video for your company now. Informative.

Importance Of B2B Ethnography Grows In The Digital Economy. In order to see how behaviors and interactions are changing, CEOs and CMOs will need to embrace B2B ethnography. This ethnographic approach in B2B also allows for understanding contextually how people and organizations are interacting to arrive at decisions. Redefining The Meaning Of Buyer Understanding.

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.

Here are my candidates for 5 common terms and phrases that every B2B writer should eliminate from his/her vocabulary: To Learn More. For more B2B copywriting tips, check out our infographic: “ 10 Commandments of Email Copywriting “ The post B2B Copywriting: 5 Common Terms & Phrases to Avoid appeared first on The Point. Why should I click on your ad? Submit.

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below.

This year’s MarketingProfs B2B Forum 2016 is a whirl-wind of data, inspiration, marketing advice, how-to’s and more than a little fun. Often B2B marketers think they can’t use comedy in their content, but follow the rule of three and you can. How to know what you B2B Buyer is Really Thinking. The post MarketingProfs B2B Nuggets of B2B Wisdom appeared first on Annuitas.

When it comes to the state of B2B content marketing and engagement, this proverb is on the mark. According to a recent study by Track Maven , one among a few on this topic, shows both B2B and B2C marketers have increased their publishing of content in 2015 by as much as 35 to 40%. And, let’s not forget that B2B companies believe they may have 3-4 unique buyer personas.

In B2B email marketing , does short copy always win over long? You won’t see or find many shorter B2B emails than the one below from BounceX , a New York-based developer of “behavioral automation tools for digital marketers.” For more tips on B2B email marketing, download a copy of our free white paper, “ Top 10 B2B Email Marketing Mistakes.”. Not necessarily. Unlock?

While teaching in Hong Kong for the semester, I’ve had the chance to meet some very interesting people. A standout in the B2B marketing field is David Ketchum , CEO of the demand generation agency Current Asia , and author of Big M, little m Marketing: New Strategies for a New Asia. He kindly agreed to share his perspective on B2B developments in Asia. That puts pressure on margins.

Results are in from a recent survey on B2B Lead Generation by the B2B Technology Marketing Community on LinkedIn ( free report download here ), and the numbers tell a disheartening story. At face value, it’s hard not to conclude based on this data that many B2B marketers are struggling to even measure lead generation success, let alone achieve it. Why is that?

In most B2B companies with complex products or services, marketing-sourced leads rarely account for even half the revenue and often it is much less. The post The Biggest Contributor to B2B Revenue appeared first on B2B Lead Blog. To keep valuable field sales resources productive, many of the more innovative sales and marketing departments build “sales development” teams.

B2B marketing and sales is a drawn out process that takes months, or longer, to convert leads to customers. Below, read about the 9 circles of B2B marketing hell and what you can do to avoid them. Account-based marketing has been a hot topic for B2B marketers over the last year, and for good reason. In B2B marketing, quality should always be a goal. Think about it.

Microsoft’s acquisition of LinkedIn holds enormous potential for helping B2B marketers reach their audiences and improve revenue generation. Gmail Sponsored Promotions work well for B2B marketers given the ability to target specific domains and target business audiences that are constantly on email. B2B marketers may have a lot to look forward to. B2B Marketing

70% of B2B marketers are creating more content than they did one year ago. This data comes from the 2015 B2B Content Marketing Trends report from the Content Marketing Institute and MarketingProfs. So B2B marketers are furiously creating more content. Top 100 B2B Marketing Twitter Influencers. B2B Marketing. Really B2B. We’re here to help! 100. 2.

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. B2B Technology Marketing Community. B2B Sales, Marketing, Social Media & Lead Generation. Google Analytics.

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.

As someone who’s worked in B2B marketing for more than twenty-five years, I need no convincing that marketing has taken on a more strategic, measurable role in driving corporate success. But is data all that’s needed to drive B2B marketing success? I don’t believe so. The post Does Creative Still Matter in B2B Marketing? Sure, data rules the roost. List. 2. Offer. 3. Creative.

But B2B marketers also need to know what buyers actually want from a vendor website. In coordination with our partners Huff Industrial Marketing and BuyerZone , and in sponsorship with ten24 Digital Solutions , we strive to answer these questions and many others in this year’s B2B Web Usability Report. B2B Online Marketing Blog Events & Updates Want to Learn More?

spate of articles recently have expounded on the “consumerization” of all things business: the consumerization of sales, of IT, and of business-to-business (B2B) marketing most prominently. McKinsey’s David Edelman has referred to the consumerization of B2B marketing and sales as a “massive disruption” on the horizon. slow response creates friction.

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.

And of the 95% of B2B marketers who have created corporate social media accounts, half still aren’t regularly active on social media and just 10% feel they are able to articulate the business value of social media efforts. As we get into 2016, here are 30 tips to help improve your B2B social media strategy: 1. Think Beyond B2B. 10 of the Best B2B Facebook Pages.

Frequent readers know that most of my marketing experience is B2B rather than B2C, and that virtually everything I do is data driven. So, perhaps you might think that I didn’t have much to learn when I picked up B2B Data-Driven Marketing by fellow Biznology blogger Ruth Stevens and Theresa Kushner. No B2B marketer should be without this book. Wrong. Like this post?

B2B marketing is the stepchild of the creativity family. Some people consider the B2B industry boring. The post 5 Amazing Ways to Spark B2B Marketing Creativity appeared first on Marketing Insider Group. Marketing Strategy B2B Marketing Content Marketing Marketing MixAnd how their team struggles to gain customer attention. Well, that’s not entirely true.

And I''m not just saying this from the perspective of AG Salesworks, a B2B lead gen company that prospects year round. In the decade plus that we at AG have been B2B sales prospecting, we’re no longer surprised to see our lead volume has remained just as consistent this month as it has every other month during the year. No one really picks up the phone this time of year, right? Wrong.

Recent research by SiriusDecisions found that for 80% of B2B buyers surveyed, customer experience counted as the top significant reason why they chose to work with a specific provider over another. However, what should be noted by B2B CMO’s and leaders today is this interesting notion: much of today’s planning, strategizing, activity, and etc. by Creative Stall. Would you agree?

The post The Evolving Journey of the B2B Buyer appeared first on Great B2B Marketing. B2B Buyer Buying JourneyDaniel Heimlich posted the following photo on his LinkedIn page. Not sure who the conference speaker was, but the five […].

So let’s explore what you can do to match up your B2B content marketing and SEO, making them into a delicious pairing, the kind you could just gobble up and eat. This becomes slightly more complicated when you work at a B2B search engine marketing agency and regularly write about not only your own industry, but your clients’ industries as well. Just kidding. But how? Yes, please!

B2B customers tend to be very informed about the products and services they use— more so than in their lives as consumers. 2015 B2B Buyer’s Survey report found that 75% of buyers rely on social media to research potential vendors. Guide To Engaging B2B Customers In The Digital Age. Other B2B brands have had success by melding referrals and customer advocacy: Find out how ReadyTalk uses advocate marketing to generate high-quality, fast-closing referral leads. How other B2B marketers use advocate marketing to get high-quality referrals. Download now.

Professional B2B marketers have had to reinvent themselves several times over the past 20 years. The post B2B Marketing Needs Visual Storytellers appeared first on acSellerant Visual Strategies. Business Story Marketing Visual B2B Stories Visual Storytelling SEO) that came with it Then the rise […].

Social media can be overwhelming, especially if you’re a B2B marketer, because it can be a struggle to find things to share. What automation tools do you use for B2B social media marketing? B2B Online Marketing Blog Social Media StrategiesThat doesn’t change, no matter the target audience. Below are some tools that can help you research, schedule, and monitor. Buffer.

But, identifying influencers is something that many B2B marketers find challenging, especially when dealing with an unfamiliar industry. While influencer marketing can be a difficult task that takes time and expertise, it has proven to be a successful B2B tactic that many companies continue to expand budgets around in 2016. And how can you use it? BuzzStream Discovery Tool.

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team. How should b2b marketers adjust their strategies to keep up with this evolution?