According to a recent post over at Greenpeace.org, thousands of emails and letters from environmental activists have won a McVictory:

In an historic deal that has impacts far beyond the golden arches and into the global agricultural market, McDonald's is now the leading company in the campaign to halt deforestation for the expansion of soya farming in the Amazon"¦ [They have] agreed to stop selling chicken fed on soya grown in newly deforested areas of the Amazon rainforest.

Whether you care about the way fast food chains treat the environment or not, you still have to give it up for those individuals who worked in unison to affect such large-scale change. Now Greenpeace is going after KFC and Colonel Sanders, who, like McDonald's before them, are buying most of their soy for chicken feed from the Amazon.