Where do you see the club in a decade?

The win over Nottingham Forest has done much to get City’s season under way and optimism is higher as a result but winnings game, and indeed promotions, while wonderful are only parts of a wider progress which fans hope the club will make – or fear it will not – in the coming years. The weight of the question is significant. Clubs up and down the country talk in short terms about the weekend matches and the end of a season but supporters are with the club for decades, for the long term.

“We all have high hopes for City this season but where do you see the club in a decade’s time and what are the club doing now which will bring us to that stage?”

The nature of the question “Where do you see yourself/the company/the football club in x years time?” always fabricates a positive frame of mind when asked to ponder it.

The future is always something to look forward to, and inevitably you think of how today’s problems will have been overcome and everything will be perfect. You throw in a tint of realism to make sure your vision achievable – it would be foolish to predict that in a decade’s time Bradford City will be Premier League champions and about to embark on a Champions League campaign. Yet ultimately your 10-year future will be a grandiose improvement on matters now.

But sadly life doesn’t seem to work out like that, and one only needs to think back 10 years ago and recall where Bradford City were then to see how things can easily change for the worse too. If asked this question at the start of the 2000-01 season, I dare say you and I would have agreed City would continue their upwards progress and become fully-established as a Premier League club. Enjoying the thrills of beating Leeds United and Manchester United home and away, of lifting the FA Cup, of playing in Europe on a semi-regular basis and of having incredibly- talented players preparing in state-of-the-art training facilities.

Our vision would not have featured three relegations in six years or going into administration twice or Geoffrey Richmond turning out to be something of a traitor or a guy who owns a theme park running off with the deeds to our stadium or losing home and away to an abysmal Stockport County or Gareth Edds or crowds dwindling or a legendary player failing as manager or Bradford City 0 Accrington Stanley 3.

We can ponder the next ten years and dream of how our current woes – stuck in League Two, not owning our own ground – will have been addressed and Valley Parade will be a utopia of happiness. But even if the next decade delivers success, it will bring new issues to worry over.

So I honestly have no idea where this club will be in 10 years time – but I bet we’ll have something to moan about.

Ten years ago Bradford City were justifiably proud of staying in the Premier League and, with the riches that came with survival, looked forward to seeing some star names perform further magic. It is not necessary to go back over what happened in those ten years, unless there is someone out there who has learned nothing from two administrations.

So, trying to look ahead another ten years, the prime target must be financial security, even if that dampens the expectations of the fans. Maximising the income and minimising the outgoings will require perpetual vigilance from those who control the purse strings.

Maximising the income still means solving the riddle of where to pitch ticket prices, not least for the younger fans who are the future of an club. Today’s schoolchildren will be buying their own tickets in ten years time, provided they can be kept with the club. Only if at least two promotions follow will television income be a major proportion of revenue.

Minimising outgoings means a player budget that is sensible and adhered to. At Valley Parade it also means not paying huge sums in rent – so it means finding a way of owning the ground that is less costly than present obligations.

And speaking of today’s youngsters, all clubs bar those who are content to rely on billionaire owners need to develop their youth system. City will need to keep finding the next Dean Richards or Andy O’Brien, even if the end product is not a first-team centre back, but money from a bigger club paid on the progress of a very young player.

All of this requires skilful management off the field, preferably by someone with an astute business brain and experience of the successful running of a big company. If that someone was also a Bradford City supporter, he or she would be the perfect person to secure the medium-term future of the business that all clubs must be.

With that sort of future to look forward to, success on the field is more realistic. As illustrated recently by BfB, two promotions in ten years is achievable. Established in the Championship, three home grown heroes, our own ground, 20,000 crowds and financial security. I’d take that now.

I know where I would like the club to be in a decade’s time. As Julian Rhodes has emphasized many times, one of the main factors holding the club back financially at our current level is the rental bill for Valley Parade that has to be paid annually to the Gibb Pension Fund. But there has always been an obvious way to deal with this issue, which ticks many other boxes for both the club and the District. If Valley Parade is brought back into community ownership, the rent can be renegotiated, and the stadium developed as the focus for a fan-friendly, community-oriented club. And if both the Council and the Bradford Bulls were involved, there would be further benefits on the commercial side, and a stronger, unified presence for full-time professional sport in Bradford.

Just as there’s a restrained optimism on the playing side this season, I have a similar feeling about the project for Valley Parade. As Mark Lawn has now revealed in public, the Gibb Pension Fund has already named its price for the stadium, and the club has swung behind the idea of ground-sharing with the Bulls. There is a new administration at City Hall, which seems to recognize that fresh thinking is needed for the Council’s sports strategy, after all the problems with the Odsal Sports Village. It is going to be very difficult, of course, for Bulls’ fans to accept a move away from their Odsal home. Good luck to them if they were able to develop a new super-stadium there – we might even have considered joining them. But as things stand, it seems very unlikely that the finance will be available from either the public or the private sectors for a big new building project. And they still have to find new playing accommodation from somewhere within the next two or three years. This surely leaves ground-sharing at Valley Parade as the Bulls’ best available option.

Putting all this together, there is a huge opportunity waiting to be seized, and I would love City fans to be an integral part of it. Will it happen? Who knows… it would require people to work together in ways that may be unfamiliar to them, and feel a bit uncomfortable. But I hope that the club can get over its fears, and work constructively with supporters to build something special around Valley Parade – not just the bricks and mortar, but the inclusive community spirit. One thing is for sure. No-one is going to come in over the next few years to hand us success on a plate. So why not try doing it for ourselves?

BfB

In 2018 BfB is almost exclusively written by Michael Wood. There is a Twitter feed at @boyfrombrazil but it is not often used for conversation. You can tweet me about football at @edinhoinho but there is a high chance that I might read your tweet and not be that bothered about replying, or not read it at all.

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