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11:16

“Having spent a decade loving parody but suddenly finding themselves adults, since 1980 the Boomers have tried to attenuate parody by stripping out the satire, making Authority seem like it’s in on the joke. This is why old ads strike us as so flat-footed. But corporations can’t be funny, anymore than they can be sad, or excited. They cannot be self-aware, because there is no self.”