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It’s a dilemma nearly every distribution center manager faces: To remain competitive, costs have to come down. But a number of factors are pushing costs in the opposite direction.
Fortunately, tools and techniques developed during the past few years …

Most marketers and marketing service providers believe that they or their clients will spend more on direct marketing this year than they had in 2005, according to a survey by global database marketer Alterian.
But the respondents said technology and legislative …

Recency/frequency/monetary value (RFM) models, a building block of direct marketing, work because shoppers who have bought recently or frequently are more likely than others to buy again in the near future. According to Mark Traverso, vice president of …

Mixed blessing, double-edged sword, backhanded compliment… whatever metaphor you choose, having Google take an interest in your vertical space is not an unalloyed boon. On the one hand, it’s a confirmation that your space is officially hot. On the …

In the world of distribution, “fragmentation” describes fulfilling from more than one location. It is the opposite of “consolidation,” the act of bringing multiple points of distribution under one roof. You say you’ve never heard “fragmentation” used this way …

Consumers and marketers are becoming multichannel — leading to interest in retail lists
When renting names, catalogers used to shy away from retail lists. The reasoning was that people who shopped in stores weren’t necessarily likely to shop via mail. But …

If you’ve been lucky enough to avoid lawyers in your life, you may have had many occasions to use what Socrates Media LLC has to sell: do-it-yourself forms and kits for everyday legal transactions from leases to divorces. And …

What’s a new year without predictions? Here, Marblehead, MA-based communications strategy firm Foghound (www.foghound.com) shares its predictions for the top trends in marketing:
1) New market concepts take precedence over new products. “Buying music online is a big …

New lists
Territory Ahead/Isabella Bird Masterfile
During the past year more than 347,000 men and women have purchased from the Territory Ahead and Isabella Bird apparel catalogs and Websites. Territory Ahead sells casualwear for men and women; Isabella Bird sells …