Social Media

While Running your own business is empowering, it can also be a huge stress! To succeed in the modern market you need to use every resource you have – including your social media. Social media has become the number one way of marketing your business: it’s fast, easy, and best part it’s free! So today is all about…

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I think a lot of us boss babes can agree that social media platforms are a massive contribution to our success. We strive to stay relevant, connect with our followers and maintain a cohesive instagram feed. We make every effort to execute the perfect flat lay, find the best light in our homes and hoard…

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(This is part 2 of a 2 part series on importance of Search Engine Optimization (SEO). Read Part 1 here.) Would you go through all the effort of opening up a new business and then forget to tell anyone you’re there? Let’s say you decide to open a storefront in downtown Calgary or Edmonton, and put all…

This post was originally published on www.botcommunications.com on February 16, 2016. Reposted with permission. Photo: Natalie Westerbeek One of the number one questions people ask me in my workshop is: “how do I get more instagram followers?” I get it, we all have moments where we imagine what it must be like for a Kardashian…

It never fails – the moment you say Search Engine Optimization – or SEO – to a business owner, 99% of the time their eyes glaze over. It’s not completely a surprise, since aside from being an acronym, SEO can be seen as a murky, complicated area of online marketing that only technically-savvy people can…

In a previous life, I was a technical writer. This means that I spent all day writing and editing manuals and documentation. Running a tea company is a completely different kind of career, but I learned a lot in my former job that translates to any kind of business. I wanted to share some of…

This post was originally published on February 25, 2016 on http://www.botcommunications.com and has been reposted with permission. As a photographer and avid instagrammer (is that a word yet?) I’m always on the hunt for the best photo editing apps. I started with VSCO, and then jumped to Priime and now there’s a new kid on the…