Marketing Analyst

A marketing Analyst interim contract job working for a global leading company in Swindon

Your new company

Working for a large global company on an interim contract basis until July.

Your new role

Is responsible for building, maintaining and driving the use of Market intelligence for all market spaces in Auto & Industrial such that it is a source of competitive advantage and a key enabler of business growth.

The role reports to the Competitive Intel Manager and will provide analysis and insight into key pricing interventions in order to make more "market led" pricing actions. It will be required to make situational reports and recommendations utilising both formal research such as the Annual Pricing Survey and more anecdotal sales field intelligence.

Key accountabilities include, support in marketing planning, marketing performance and marketing knowledge management processes. Conduct appropriate competitive analysis, identify the key drivers and input into/ enable the business & marketing planning process - for example understanding price positions in CVO to lead pricing level setting for new product launches. Liaise with the Direct & Indirect sales force and set up an effective process to capture their competitive intelligence. Understand sources of information & mine often incomplete sources of data to create insight and strategic scenarios to support pricing decisions. Be the Regional centre of excellence for competitive intelligence, and promote common best practices and advocate for market intelligence collection. Develop and implement a systematic approach through the embedding of relevant OMS elements and ensuring appropriate risk reviews are undertaken appropriately. Act as the primary point of contact and lead regional execution of formal research with 3rd party suppliers such as Market sector deep dives in close relationship with the Global Competitor Intelligence and Insights teams

What you'll need to succeed

You will need experience within a similar market research and analysis role where you have conducted deep dive competitor analysis and insight.

What you'll get in return

We are happy to look at limited contractors or candidates going through umbrella companies rates will vary £318 and £285 respectfully.

What you need to do now

If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.

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Required skills

marketing

analysis

research

pricing

competitor analysis

market

deep dive

Reference: 34361842

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