Why McCain is getting hosed in the press

Politico political editor Charles Mahtesian was e-mailing the other day with a Republican lobbyist who signed off with a plea that sounded more like a taunt: “Keep it balanced.”

A reader e-mailed us with the same sentiment in different language. “Are you f***ing joking! Your bias has stooped to an all-time low. Wait, it will probably get worse as election day nears.” Those asterisks, by the way, are hers, not ours.

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And get a load of this one, from someone in Rochester, N.Y., who did not like our analysis of the final presidential debate. “You guys are awfully tough on McCain. There may be some legitimacy to the claim of press bias. Mom.”

We were all set to dismiss Harris’ mother as a crank. Same for VandeHei’s: a conservative dismayed by what she sees as kid-glove treatment of Barack Obama. Then along came a study — funded by the prestigious Pew Research Center, no less — suggesting at first blush, at least, that they may be on to something.

The Project for Excellence in Journalism’s researchers found that John McCain, over the six weeks since the Republican convention, got four times as many negative stories as positive ones. The study found six out of 10 McCain stories were negative.

What’s more, Obama had more than twice as many positive stories (36 percent) as McCain — and just half the percentage of negative (29 percent).

You call that balanced?

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OK, let’s just get this over with: Yes, in the closing weeks of this election, John McCain and Sarah Palin are getting hosed in the press, and at Politico.

And, yes, based on a combined 35 years in the news business we’d take an educated guess — nothing so scientific as a Pew study — that Obama will win the votes of probably 80 percent or more of journalists covering the 2008 election. Most political journalists we know are centrists — instinctually skeptical of ideological zealotry — but with at least a mild liberal tilt to their thinking, particularly on social issues.

So what?

Before answering the question, indulge us in noting that the subject of ideological bias in the news media is a drag. The people who care about it typically come at the issue with scalding biases of their own. Any statement journalists make on the subject can and will be used against them. So the incentive is to make bland and guarded statements. Even honest ones, meanwhile, will tend to strike partisans as evasive or self-delusional.

Here goes anyway.

There have been moments in the general election when the one-sidedness of our site — when nearly every story was some variation on how poorly McCain was doing or how well Barack Obama was faring — has made us cringe.

As it happens, McCain’s campaign is going quite poorly and Obama’s is going well. Imposing artificial balance on this reality would be a bias of its own.

Politico was not included in the Pew study. But our researcher Alex Burns pulled out his highlighter pen and did his own study of Politico's October stories last week: 110 stories advanced a narrative that was more favorable to Obama than McCain. Sixty-nine did the opposite.