Global Utility Button

The Global Utility Button provides quick and easy access to UBC's Google Search Engine and UBC's most visited resources. It is designed to be minimal and unobtrusive, taking advantage of a dynamic collapse menu system to keep content hidden until activated by the user.

The content triggered by the Global Utility Button is stored on a CDN (Content Delivery Network), which allows the Communications & Marketing team to make updates dynamically across all UBC websites without any intervention from site owners.

Brand Identity Header

The Brand Identity Header contains the University's brand which consists of the UBC Logo, tagline (a place of mind), wordmark, and campus identity. Its purpose is to establish a consistent and recognizable design system that allows users to easily identify UBC websites. On smaller screens (e.g. tablet and smartphone), the three blocks collapse into the UBC full signature and the campus identity.

Campus Identity

In an effort to bring greater awareness to the fact that UBC is a two-campus university, a Campus Identity system has been integrated in the UBC CLF. Campus identification serves as an easy, consistent way to determine a unit's website:

Campus mandate; and

Geographic location

Campus Mandate of the Unit or Website Function

The campus mandate, located in the Brand Identity Header, indicates what campus the unit or website serves. The following table highlights 4 categories websites will fall under, along with their corresponding design treatment.

Faculty Name

The Faculty Name is meant to convey an academic unit's association with its faculty. This field is only applicable to academic units. Administrative units with no faculty association should leave this field blank.

Unit Secondary Navigation

Breadcrumbs

Breadcrumbs are a way for site site visitors to quickly navigate to parent sections of a website. This is particularly useful for complex websites that have deep navigation. For units with a faculty association, we recommend that you make the first breadcrumb a link to your faculty's homepage.

Unit Content Area

The Unit Content Area holds the main content of a website. Site owners have the option to use the out-of-the-box styles and scripts that come with the CLF package or create their own design elements at their discretion.

Unit Sub Footer

Brand Identity Footer

The Brand Identity Footer consists of the full UBC signature and global institutional links. The content in this region is stored on a CDN (Content Delivery Network), which allows the Communications & Marketing team to make updates dynamically across all UBC websites without any intervention from site owners. The only color option for this section is the UBC blue background with white type (Arial).