Lovely Package

Curating the very best packaging design

“A kind of taste pack for oatmeal. This package contains the right amount of oatmeal with added sugar and salt. You break your BREAK FAST pack over a bowl, add water and cook in the microwave. Then you can tentatively serve with cold milk. The idea is to target a new audience that otherwise would not eat oatmeal, but also to those who are usually in a hurry in the morning and tend to skip today’s most important meal, breakfast. Break it fast and have a BREAK FAST!”

Louche Absinth is a fictional absinth product, created to appeal to premium spirit buyers. The packaging design was influenced by the bohemian culture during the 19th Century in Paris. The watercolour spot is a link to the writers and artists who were famously known to drink absinth during this time. The bottle is coloured a milky/beige as a reflection of the name ‘Louche’ (being the milky essence that forms in the drinking ritual) as well as giving a ‘secretive’ feel.

“Quickoven is a vending machine company that serves hot food in less than 90 seconds, around the clock. Since there is no human encounter involved, we decided to personalize the experience of ordering and receiving your meal. We did so by giving the machine and packaging a voice of it’s own, adding a bit of charm and humour to the process.”

“Our concept was to design a packaging using nutritional facts about the food product. For the milk carton, we used the four sides to inform about the caloric ratio, nutrient balance, ingredients and amount per serving. The diagrams and data visualizations give important and useful information. For example, they quickly show if a food product has a higher proportion of fat.

The data visualizations say more than a regular nutritional facts label. For example, ingredients are visually linked to their corresponding components (carbohydrate, total fat, proteins, sodium, others). In the case of a bag of chips, you would immediately see that it contains lots of ingredients without nutritive value.

Nutritional information becomes the main goal of the packaging, while still carrying a powerful branding by combining an expressive form with useful information.”

“Mew is the cereal milk with original flavors, cookies’n cream and rum raisin. It targets at young jobbers and college students who are out-going, intellectual, and ambitious. The packaging does not only communicate the flavours, but also reflect our target’s attitude.”

“Knuthenlund Estate in Lolland has operated an organic farm since 2007, striving to offer high quality organic foods and at the same time taking care of the unique nature, that is characteristic for the Danish island of Lolland. In the Easter of 2009, Knuthenlund opened a whole new dairy farm in one of the former barns on the estate. The dairy farm is based on milk from the estate’s own organic milking sheep and goats. The fresh milk is handled very carefully to preserve its taste and structure.

“Packaging design for “Bureau of the Year 2010″ in Sweden. A competition where advertising-, media and design bureaus compete against each other based on clients’ evaluations.

The event is sponsored by a printing company called Elanders. That allowed us to be more creative when it came to printing techniques. This series has partial gloss, 400 dpi raster on wood textures, silver foil and high quality paper to represent some of Elanders printing possibilities.”