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Would you like to be perceived by the C-Suite as someone with business acumen? As influential, credible, and relevant to business? Of course you do! Who wouldn't? Yet, only 1 in 5 marketers is perceived that way. more

Eager to prove its worth, Marketing is moving down the sales funnel, and some marketers are assuming sales enablement roles. Now's the time to become a cost-saver rather than remaining a cost center. more

Say what you will about her music, persona, or awards-show grooving... Taylor Swift is a marketing genius. From product launches and rebrands to borrowed equity and social media domination, her actions read like a strategy textbook. more

Some 21% of advertising and marketing executives plan to expand their creative teams in the second half of 2015, compared with 33% in the first half of 2015 and 12% a year ago, according to a recent report from The Creative Group. more

Mr. President, you want us to celebrate "A Week of Making" starting June 12, encouraging folks to get their hands dirty. How'd you know we're doing the same thing, but marketing-style, at the B2B Forum? more

As the number of marketing channels and technologies continues to grow, so too does the need to hire specialists for your team. How do you ensure your company is selecting the right marketing expert for your open position? more

Big Data-enabled capabilities will require a new level of marketing sophistication and creativity. Your marketing department, and your organization as a whole, needs to prepare for a future IT landscape dominated by Big Data technologies. more

How well data and research are integrated into a presentation or pitch can make or break it. But not every marketer is a natural-born data geek. How can you work staid data points into a compelling presentation? more

Some 35% of Fortune 500 companies have an active Twitter account dedicated to recruiting, with the rest using their main handle to engage job seekers, according to a recent report from Software Advice. more

A content creation framework can help employees across departments gain recognition as subject-matter experts and thought leaders—while helping the company achieve business development and strategic marketing objectives. more

Some 56% of small business owners say they feel as if they can never be away from their company, and just over half (51%) say they don’t have time to focus on themselves, according to a recent report from Constant Contact. more

Taking content marketing from theory to reality can prove complex, time- and resource-prohibitive, and, when not done well, ineffective. That's why you need a crack team with these six key players on it. more

More than three-quarters (77%) of marketing and advertising executives say they'd likely remove a job candidate from consideration if the person used his or her phone during the interview, according to a recent report from The Creative Group. more