(National Sentinel) Media malaise: The collapse of the Alt-Left “mainstream” media continues unabated, with major papers and magazines cutting staff, cutting costs and going tabloid, the latter of which seems a foolish double-down at a time when readers seem to have had enough of the Left’s media hate machine.

The Guardian and The Observer, both British pubs that feast on a diet of anti-Trump and anti-Republican content, have announced they are relaunching in “tabloid” format, ostensibly to trim “costs.” The Guardian, which has been attempting to get readers to donate for months in order to cover expenses (and has obviously not been successful), reports:

Guardian Media Group (GMG), the parent company of the Guardian and Observer print and digital businesses, has decided to move from its Berliner newspaper format to the smaller size as part of a major cost-saving drive.

The Guardian has signed a contract for Trinity Mirror, publisher of the Daily Mirror, Sunday Mirror and Sunday People, to print the titles from early next year.

As a result, GMG’s three specially commissioned £80m printing presses in London and Manchester will be sold or scrapped, a move affecting about 50 roles.

“This is an important step in our three-year transformation plan,” said David Pemsel, the chief executive of GMG. “More people are reading and supporting our journalism than ever before, but the print industry continues to evolve, and we must evolve with it. We plan to continue the Guardian’s record of producing bold, brilliantly designed award-winning journalism.”

The move has been prompted by a number of factors including continuing sharp falls in the print advertising market and the rising cost of publishing newspapers as consumers move towards digital media. This has been exacerbated by a slowing in digital revenue generation as Google and Facebook hoover up the lion’s share of the online advertising market.

What doesn’t jibe here? Pemsel’s claim that ‘more people than ever’ are consuming GMG news, but there are fewer revenues to show for it. And while Google and Facebook do “hoover up” a great portion of ad revenue, if a publication’s readership is growing and it still can’t attract advertisers, well, that just doesn’t make sense.

Time Inc (TIME.N) said on Tuesday it is eliminating 300 positions, or 4 percent of its workforce, through layoffs and buyouts, according to an internal memo reviewed by Reuters.

The cuts were being made as the New York-based media company, which publishes dozens of magazines including Time, Sports Illustrated and Fortune, is looking to cut costs and reinvest in growth areas, according to the memo from Time Inc Chief Executive Officer Rich Battista to employees.

Time Inc, like its peers in the publishing industry, has been struggling as print circulations shrink and advertisers shift to digital platforms.

Time Inc replaced its chief executive officer and evaluated a sale earlier this year after activist hedge fund Jana Partners LLC unveiled a stake in the company.

Yes, okay, digital is cheaper to produce. We get that. But journalism isn’t getting any cheaper to produce – as in, acquiring and paying the talent necessary to produce content.

Speaking of content, there is a saying in the media industry: Content is king. That means your publication lives and breathes – or dies – on its content. If you continue producing content that is the same (vanilla) substance as everyone else, then you’re not going to make it in this competitive media environment.

And what does the discredited “mainstream” media produce in bulk, on a daily basis? Trump-hating fake news, and it’s obviously taking its toll on many a publication’s revenue.

These cutbacks come on the heels of an announcement in December by The New York Times that it was vacating eight entire floors of its iconic headquarters building in NYC, hoping to rent it out to others as a way of boosting revenues.

Fake news and continual Trump hate isn’t playing – or paying – as well as the lords of the mainstream media assumed it would, pure and simple.

But as The Guardian and the Times have both proven, don’t expect CEOs and editors to change their stripes. Just expect more downsizing and layoffs in the future.