Back in the day, companies used to make a ton of cash by charging customers high shipping fees. Customers thought that those costs were simply what Fedex or UPS charges to ship that item. But as consumers have become more savvy and so many retails are now offering FREE Shipping, those days of easy profits are long gone.

But the good news is that Free Shipping can lead to huge increases in sales and the long term value of each customer. So you might lose a few bucks on free shipping today, but the long term profits of acquiring that customer will more than pay for itself.

Below the infographic, check out some summary points that are pretty powerful.

IRCE has now come and gone. It was bigger and broader than ever. With so many vendors and presentations to sift through, I thought I’d save you some time and give my top 10 takeaways from the conference. If you want an in depth play by play of the sessions I attended, you can find those notes on my seo4anyone Twitter account.

The benefits of website optimization and conversion testing are clear. Without spending an additional marketing dollar, you can convert more website visitors into buyers! But taking the next step to actually begin website conversion testing on your website is not as simple as setting and forgetting your Ron Popeil rotisserie. Luckily, finding the right tool to use for landing page optimization testing is not that difficult.