Perhaps the only thing that changes more rapidly than technology in today's amped-up digital environment is the terminology used to describe that technology and its impact on consumers--and marketers. One recent example is the advent of the term "omnichannel" marketing, which many struggle to differentiate from another relatively recent term--"multichannel" marketing. Still, those who are most enmeshed in the field say there is a key distinction between the two, and it's one that will have an impact on marketers as they continue to seek ways of having a meaningful impact on the consumers they hope to engage. And, importantly, it's less about technology than it may seem.

Shorenstein Chooses Stellent's Smartcabinet Real Estate Solution

Stellent, Inc., a provider of content management solutions, has announced that Shorenstein Company, a private owner and operator of office buildings, has chosen Stellent SmartCabinet, a solution designed specifically for the corporate and commercial real estate industry. Shorenstein also recently signed a three-year contract renewal for the Web hosting of Stellent SmartCabinet.

The Stellent SmartCabinet technology is intended to enable Shorenstein to manage thousands of real estate documents, such as lease agreements and asset reports, on the Web, allowing authorized employees and external parties, including attorneys, architects, and lenders, to access, share, and collaborate using this information. Stellent SmartCabinet is designed to provide paper-intensive real estate companies and corporations that have substantial property management departments with a customized, Web-based application for more effectively sharing and accessing critical business documents. The solution enables customers to securely store documents where they can be managed, accessed and shared by employees and partners via the Web whenever and wherever they are needed, helping them increase revenue, reduce costs and improve customer service and partner satisfaction by being more productive with the documents and information they utilize on a daily basis.