Instagram hits 5 million video uploads in first 24 hours - much to the dismay of Viners

A company representative told CNET on Friday that Instagram users have uploaded 5 million videos in the first 24 hours since launch. Users enjoyed the new feature so much that they uploaded approximately 40 hours of video a minute at peak, which occurred when Miami Heat defeated the San Antonio Spurs during the NBA Finals.

Facebook-owned Instagram introduced videos with editing functionality, filters and image stabilisation at a press event in California on Thursday. In Pocket-lint's comparison of Instagram and Vine, a similar video-sharing app by Twitter, we found that only time would tell how the two services would fare.