Welsh dealer reaps benefits of Hobart’s Focus Plus 5 platform

ABM Catering for Leisure is one of the dealers benefitting from Hobart's Focus Plus 5 platform.

ABM Catering for Leisure, one of Hobart’s key dealer partners and a user of the manufacturer’s ‘Focus Plus 5’ dealer platform, reports it has seen business flourish since joining 3 years ago.

Developed to offer distributors a simple and easy way to drive their business forward, the platform’s claimed transparent functionality and personalised features have increased sales of Hobart machines for ABM, and improved the ease with which its team can get quotes back to customers, which can help to convert leads.

Andy Bladon, director, ABM Catering for Leisure said: “Compared to some of Hobart’s competitors, who bring us leads literally scrawled on a piece of paper, this system is exceptional. The minute the Hobart reps go to a site, the lead is emailed through and it flashes up [on the Focus 5 dashboard] that we need to deal with it straight away. It gives us such an advantage when finalising sales.

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“The key to the whole thing is simplicity. Everything on the dashboard is readily available when and where you need it. It’s not just data sheets, costings and information about the machines but also turnover to date as well as interactive leads.

“I can’t begin to emphasise the overall impact it has had on our business. There are a lot of manufacturers that have come up with similar concepts, but no-one has cracked it like Hobart.”

Tim Bender, sales director, Hobart UK added: “In 3 short years, Hobart’s ‘Focus Plus 5’ dealer platform has revolutionised the sector, with dealerships benefitting time and again from a system which is simple in use but powerful in effect.

“It’s fantastic to hear first-hand from Andy and ABM how the initiative has helped all areas of his business; the platform was designed by us – with dealer input at every stage along the way – with precisely that objective in mind.”