How should we apply design to a commercial space? What should be taken into account when creating spaces for brands?

This master’s degree is designed for professionals who wish to acquire a complete knowledge on the field of retail design. However, within retail arena there are many disciplines we will cover you to in which you can develop with the utmost professionalism.

From small-scale and new formats to large-scale design, from boutiques to large multinational brands, we will explain how the differences are applied in each scenario, working directly with brands and briefings and getting great guest juries. Our guest companies are among other World Duty Free, IKEA, Swarovski and Vitra, among others.

Most areas are covered with theory and practice cases. Importance is given to the analysis and study of trends and innovation in the market and society to get a close-up view of the elements in designing a retail space arena (new formats, space, communication, flow, exhibition, virtual aspects, sensory perceptions, etc.). Art and analysis are the basis of any project and the concept and projection of space. We make every effort so students come away with the highest standards and ability to work with the most demanding companies in the market.

Objectives

Analyse the role the retail sector plays in commercial strategy at all levels.

Explore retail types, their various functions, how to deal with demand for them, the role they play in economic and social activity, and the future challenges this sector faces.

Demonstrate and analyse the design process for the development of a retail space arena.

Identify and apply social and market studies, and learn how to interpret and work with this information to obtain an ideal design.

Create a complete project for the design of a major retail space with all the aspects that need to be taken into account to bring it to a good conclusion.