tag:blogger.com,1999:blog-9077317.post8928117045705397313..comments2015-03-01T03:07:08.858-05:00Comments on Advertising Lab: The Science Behind New Pepsi LogoIlya Vedrashkohttp://www.blogger.com/profile/15739905802015738713noreply@blogger.comBlogger11125tag:blogger.com,1999:blog-9077317.post-86474226038702618972009-03-20T19:30:00.000-04:002009-03-20T19:30:00.000-04:00Matt, do you remember how people hated it when Nin...Matt, do you remember how people hated it when Nintendo renamed the upcoming console from Revolution to Wii and the kind and the amount of jokes that were made? Well, people got over that, too.<BR/><BR/>Not to say I like or dislike the new logo; it's just that people ultimately don't care all that much.Ilya Vedrashkohttp://www.blogger.com/profile/15739905802015738713noreply@blogger.comtag:blogger.com,1999:blog-9077317.post-3633928879067421962009-03-20T17:12:00.000-04:002009-03-20T17:12:00.000-04:00When I see the new pepsi logo, I can't help but th...When I see the new pepsi logo, I can't help but think of the fat character with beer belly man! How about that association factoring into the logo's science?Matt J.http://www.sharkride.comnoreply@blogger.comtag:blogger.com,1999:blog-9077317.post-44515629315382310592009-03-12T10:35:00.000-04:002009-03-12T10:35:00.000-04:00Nice idea, really bad execution. Type is weak and ...Nice idea, really bad execution. Type is weak and the logo is almost exactly the same as the Korean Air logo.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-9077317.post-37959467273226281652009-02-25T10:24:00.000-05:002009-02-25T10:24:00.000-05:00wow! so thats the inspiration. nice post.wow! so thats the inspiration. <BR/>nice post.butterfly valveshttp://www.meaincorporated.comnoreply@blogger.comtag:blogger.com,1999:blog-9077317.post-12300436288443384242009-02-25T08:19:00.000-05:002009-02-25T08:19:00.000-05:00So it's legit then?????So it's legit then?????jen - exhibition standshttp://www.cypherdigital.co.uknoreply@blogger.comtag:blogger.com,1999:blog-9077317.post-90887271511421821332009-02-11T16:01:00.000-05:002009-02-11T16:01:00.000-05:00I am designing a syndication application for the i...I am designing a syndication application for the iPhone. When I speak with people, they sort of get the idea, but when I show them the application, they say wow, that’s cool. If I showed them the application and they didn’t get it until I showed them the documentation, I’d redesign the business model. The inside joke is that we’re designers.Nicholashttp://www.blogger.com/profile/02132106251057893357noreply@blogger.comtag:blogger.com,1999:blog-9077317.post-82759135699004613492009-02-11T13:13:00.000-05:002009-02-11T13:13:00.000-05:00This is stirring up controversy in my office, rega...This is stirring up controversy in my office, regarding whether or not it is a spoof.<BR/><BR/>Can you find anymore supporting references that would suggest it's legit?Kaihttp://www.blogger.com/profile/15184510196311044977noreply@blogger.comtag:blogger.com,1999:blog-9077317.post-53820777745425569382009-02-11T13:03:00.000-05:002009-02-11T13:03:00.000-05:00It's sad that some people are so cynical that they...It's sad that some people are so cynical that they can't discern between a very well crafted document like this one, and an industry inside joke.<BR/><BR/>I think the document reflects a strong, well thought out, design rationale that we rarely get to see. Anyone who has been close to this process knows there is some post-rationalisation going on, but it’s all about presenting a strong argument – one that had to be communicated to all parts of a huge multinational.Kaihttp://www.blogger.com/profile/15184510196311044977noreply@blogger.comtag:blogger.com,1999:blog-9077317.post-48592543184661766892009-02-11T12:37:00.000-05:002009-02-11T12:37:00.000-05:00I'd pay them a $million for a doc like that! They ...I'd pay them a $million for a doc like that! They might be crazy, but at least they're willing to give an obscene amount of effort to even the tiniest of details.Cory O'Brienhttp://thefutureofads.com/noreply@blogger.comtag:blogger.com,1999:blog-9077317.post-75267454998686464492009-02-11T10:07:00.000-05:002009-02-11T10:07:00.000-05:00Way to leverage the theory of relativity in logo d...Way to leverage the theory of relativity in logo design. Finally, a practical application.copywriterhttp://www.blogger.com/profile/07876241392612374411noreply@blogger.comtag:blogger.com,1999:blog-9077317.post-45057670296108752132009-02-11T06:49:00.000-05:002009-02-11T06:49:00.000-05:00Thankyou, that's the funniest thing I've seen in a...Thankyou, that's the funniest thing I've seen in a while. Shamelessly 'borrowed' for my own blog.<BR/><BR/>Love the Da Vinci statement in the pdf. "Leonardo Da Vinci studied<BR/>the proportion of the human<BR/>face and applied his findings<BR/>in the Mona Lisa painting."<BR/><BR/>So he painted a picture of a human face then.datamonkeyhttp://www.blogger.com/profile/12412053104448966202noreply@blogger.com