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Google is changing and websites that aren’t mobile ready will begin to slip down the rankings!

What changes are Google making on April 21st?

Google are now stating that the mobile User experience will matter For SEO. While no-one knows the full list of changes that will occur on the 21st there is plenty of buzz about how web pages that are not mobile ready will be affected.

Mobile SEO Is Here

It is looking likely that organic desktop results will not be affected at this time as the new crawler will only be for mobiles.

Therefore, it looks like Google will prefer to serve websites on mobile devices with good quality content that are mobile ready, over those that have good quality content but are not mobile friendly!

From Google – “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimised for their devices,” said Google.”

Can Google Detect a Mobile Ready Website?

Yes, Google says they can detect when a website is responsive. However, Google won’t reward you for having a responsive site if it’s slow and doesn’t provide the content searchers are looking for. So, if you focus on providing a good user experience, you should be fine with these recent changes.

How do I know if my website is mobile ready?

Good question, but thankfully Google provide a free easy to use tool to check –