THE CHALLENGE

Vision, strategy and perserverance, these are the foundations upon
which Iveco (Industrial Vehicles Corporation) is built on January 1st 1975.

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A NEW LOGO

The "I" square displayed alongside the original brands
is replaced by an extended Iveco logo. In 1982,
the Iveco logo is moved to the center of the grille.

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IVECO FORD JOINT-VENTURE

The year is 1986 and the United Kingdom is the fourth largest domestic
market for Iveco. This is thanks to the Iveco Ford Truck Ltd. joint-venture
which manufactures and retails Iveco products and the Ford Cargo.

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THE EURO RANGE

A new generation of avant-garde vehicles is introduced.
They go by the names of: Euro, EuroCargo, EuroTech, EuroTrakker and EuroStar.
This full range is noted for its ample offering of new technical features.

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THE CURSOR REVOLUTION

The Cursor 8 engines are launched in 1998 with a variable-geometry turbine.
The Cursor 10 engine with diesel common rail is the first to be constructed for
heavy commercial vehicles. They impress for their content and performance.

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DAILY: VAN OF THE YEAR 2000

The new Daily City van is launched in 1999. It is recognized
with the international Van of the Year award for 2000.

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EXPANSION IN CHINA

The agreement between Iveco and Saic (Shanghai Automotive Industry Co.) in
2004 later gives way to the establishment of SIH (Saic-Iveco) in 2007.

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FIAT INDUSTRIAL AND FIAT INDUSTRIAL VILLAGE

Fiat Industrial S.p.A is founded following the separation of Fiat Group's automotive and industrial activities. Fiat Industrial Village is later inaugurated in Turin, becoming the first multipurpose center in the world for Fiat Industrial and its brands.

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THE BRANDS

Iveco is formed through the fusion of Fiat Industrial Vehicles from Turin, Italy;
OM from Brescia, Italy; Lancia Special Vehicles from Bolzano, Italy; Unic from Trappes, France and Magirus-Deutz from Ulm, Germany.

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SPORTS AND ADVENTURE

Ambitious campaign initiatives and sponsorships in the world of sport:
The Moscow Olympics in 1980, the Davis Cup
in 1982 and the Cousteau expedition to the Amazon in 1983.

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SPR FOR EUROPE

The Iveco Europe Project, best remembered as the Standard Product Range (SPR),
marks an important industrial project for Iveco, one that five years later,
transforms the company.

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EUROCARGO TOY

The range's characteristics are immediately recognized by markets as
seen with the Eurocargo's 1992 win for truck of the year, followed by
the EuroTech winning the same award in 1993.

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THE MOTOR OF 2000

The EEA (European Engine Alliance) develops the engines for the new
millennium. Iveco acquires Houvenaghel Hennequin in 1999
a French society specialized in generators.

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STRALIS TRUCK OF THE YEAR 2003

In 2002, the Stralis with an Active Space cabin is introduced with innovative
solutions. It goes on to win Truck of the Year in 2003.

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IVECO & THE OLYMPICS

Iveco sponsors the 2006 Winter Olympics in Turin with a fleet of over 1,200
buses. This year also debuts the latest new Daily with its "Professional DNA".

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THE FOUNDING OF CNH INDUSTRIAL

CNH Industrial is a global leader in the capital goods sector that designs, produces and sells agricultural and construction equipment, trucks, commercial vehicles, buses and specialty vehicles, in addition to a broad portfolio of powertrain applications. CNH Industrial is present in 190 countries with more than 71,000 people.

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INTEGRATION

Integrating cultures, processes and products
Optimizing operations facilities. Establishing English as the primary
language. New markets in the United States with Itona (Iveco Trucks of
of North America), North Africa and Russia.

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MANAGEMENT AND DIVISIONS

The company adopts the term "Functions", naming one director
responsible for each division. The divisions alongside the truck business
become classified as the following: bus, firefighting and engine.

ASTRA AND IVECO

EUROTECH TOY

The customer-centric approach also involves the heavy range.
The EuroTech makes Iveco the first manufacturer in history
to win "Truck of the Year" for two consecutive years.

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MISSION ORIENTED

The Light, Medium and Heavy Business Units are formed in 1995 to classify
the Truck product ranges, reinforcing a more mission oriented approach.
The Naveco joint-venture is established in China for light vehicles and engines.

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THE NEW RANGE

The latest range consists of the Stralis with Active Time, Active Day and
Executive Space versions; the Eurocargo and the off-road Trakker.

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STRALIS + TRAKKER + ALL BLACKS

The 2007 versions of the new Stralis and Trakker vehicles are painted in black with white Maori tattoos to indicate the company's sponsorship of the legendary All Blacks rugby team from New Zealand.

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STRALIS HI-WAY "TRUCK OF THE YEAR 2013"

The new Stralis Hi-Way is launched in July 2012 at Fiat Industrial Village. The vehicle later receives the award for International Truck of the Year 2013 at the IAA Motor Show.

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THE RANGE

The objective is to form a new company
with strategic alliances among its different brands to create a process that streamlines and integrates
products, which together, achieve a complete new range.

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RECORD-BREAKING ENGINES

1980 - The turbo diesel Iveco promo engine is adopted for all ranges
1985 - Introduction of the first light-duty direct injection diesel engine
1989 - The first diesel engine with EGR is developed for light-duty vehicles

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THE FIRST DIESEL EGR

The new Daily is restyled both in design and with new technical features where the new EGR device is also added to reduce pollutant emissions. Once again, the market responds positively to this development.

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GOING ABROAD

New acquisitions and alliances: Iveco acquires Spanish manufacturer Pegaso in 1990;
UK manufacturer Seddon Atkinson in 1991 and establishes Iveco Trucks Australia ltd. (ITAL) in
1992 making it the country's first local manufacturer.

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THE EUROFIRE IS BORN

In 1996, Carniva S.A. and its fire prevention activities are acquired by Iveco.
This gives way to the new Iveco Eurofire which is reinforced by the arrival of Austrian
Group, Lohr. The Magirus ladder celebrates its 125th anniversary in 1998.

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IVECO BUS: THE TRANSPORT OF PEOPLE

The joint-venture between Renault is completely absorbed by Iveco. It holds a prominent
position in Europe and operates in China through an agreement with Changahou Bus Co.

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THE TRANSFORMATION CONTINUES

The redesign of the new range is capped off with the introduction of the Massif and the 2009
arrival of the EcoDaily with a new look, new engine and optimized cost and low environmental impact.

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DAKAR: LEGACY OF ADVENTURE

Iveco wins the Dakar in 2012 with Team De Rooy, taking first, second and sixth place.
In 2013, Iveco went on to win 6 stages out of 14. A legendary adventure.

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PROJECT DAILY

The Daily becomes the first official Iveco project: planned, developed and manufactured following the company's foundation. This range of light-duty vehicles is launched in 1978 and the Daily becomes known as the authentic "small industrial vehicle".

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THE REVOLUTIONARY TURBOSTAR

The TurboStar, the first heavy commercial vehicle to carry the Iveco name is
produced in 1984. It is a success throughout Italy as well as the rest of Europe.
It even becomes a star on the Italian television series "Two Aces and a TurboStar".

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DAILY, A CONTINUED SUCCESS

1989 sees numerous developments on the light range front: cabins,
engines and new transmissions. The Daily confirms itself as a European leader.

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THE DAILY & BEIJING

August 17th 1991 marks the historic start of an important collaboration with
the inauguration of the first TurboDaily production line at the Nanjing Motor.

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EUROCLASS HD COY 1995

The EuroClass HD bus is launched on the market and immediately receives
attention by the general public, going on to win "Coach of the Year 1995".

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IVECO MOTORS

January 2004 sees the founding of a brand that unites all of Iveco's engine
activities with Aifo. The range is completely revamped.

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TRUCK MEETS MOTORCYCLE

Iveco continues its sponsorship of high profile sports, partnering with
MotoGP as Trucks and Commercial Vehicle Supplier.

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New Iveco Daily is "Van of the Year 2015"

The New Daily has been named the "International Van of the Year 2015", by a jury panel from major international commercial vehicle publications. The winner is the van that "has made the greatest contribution to the standards of efficiency and the sustainability of transport of goods by road with respect to environment and safety of people".

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Discover the Iveco history

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HERITAGE

A global vision with European roots, this is the new reality which
defines Iveco, formed through the fusion of five
pre-existing companies, each of which made its own important
contribution to the history of the commercial vehicle
sector in Europe starting from the late 19th century.

A NEW IDENTITY

The new brand is introduced and gains global visibility through a series of sporting sponsorships. The company restructures its organization and launches new innovative products such as the TurboStar.

PUSHING THE BOUNDARIES

Overseas expansion takes place thanks to the acquisition of the Astra company
from Piacenza, Italy. Continued market success also gives way to an important
new industrial project.

A NEW WAY OF THINKING

These five fundamental years see a strong push in global business strategy.
The customer is at the center of this strategy, which defines a dynamic new
approach to the company's activities.

GLOBALIZATION

Competition accelerates as the marketplace continues to globalize.
Iveco chooses to take the path of specialization. It expands its business in China
and launches a series of important products on the European market with new
engines and commercial, industrial and collective passenger vehicles.

THE NEW MILLENNIUM

The 21st century begins with many new developments. New products completely revolutionize the ranges: the new Daily, the Eurocargo, the Stralis, and the Trakker. Two new 100% Iveco brands are born: Irisbus and Iveco Motors. The Daily wins Van of the Year in 2000 and the Stralis wins Truck of the Year 2003.

30TH ANNIVERSARY

Iveco's 30th anniversary marks further strengths in China; sponsorship of the All Blacks rugby team; the marketing of Euro 4 and Euro 5 vehicles; the launch of the new Stralis and the redesigned Trakker and Eurocargo, also in 4x4. The new Citelis and Magelys collective passenger vehicles from Irisbus, the EcoDaily and the Genlyon, wrap up the first decade of 2000.

CNH INDUSTRIAL

The foundation of CNH Industrial as a global leader in the capital goods sector and the opening of Fiat Industrial Village (now CNH Industrial Village), the first multipurpose center of its kind for the Group's brands. The new Stralis Hi-Way has been named the "Truck of The Year 2013" and the New Daily the "International Van of the Year 2015".