Advertising Strategy for Nike Vapours

Advertising strategy for Nike Mercurial VaporsA lot of young children dream about becoming a professional soccer player. Nike uses this to their advantage. Since 1998 when the Mercurial Vapor was invented, Nike’s advertisements have used global soccer icons. Cristiano Ronaldo is currently one of the best players in the world and one of the best players of all time. The fact that he wears Nike Mercurial Vapors both on the pitch and in advertisements for Nike, gives the viewer the impression that if they to wear the product they can achieve the same amount of success. Nike also uses simple but effective statements to catch the viewers’ attention. Most recently, “My Time Is Now”. This quote would be shown underneath a picture of Cristiano Ronaldo scoring a goal or simply him just standing with a ball while wearing the Mercurial Vapors. This advertising strategy is convincing the viewer that if they take action quickly and buy this boot, they can achieve their dream and become a great player like Ronaldo. The description of the boot also encourages people to buy the product, for instance, on the Nike website there is a picture of the latest Mercurial Vapor and underneath it reads “Worn by speed demon Ronaldo, Mercurial is for creative players with unbeatable pace” All young children will want to be a “speed demon” similar to Ronaldo. In a way, Nike are trying to convince you that if you buy this boot, you are joining an elite club, it’s almost an honour, as they claim the boot can only be worn by players with creativity and great speed, thus Nike want you to believe if you don’t buy the Mercurial Vapor, you don’t have the attributes described. The majority of the Mercurial Vapors are bright colours such as luminous green, orange, red and even pink. This isn’t just a coincidence. Nike wants to portray that the Mercurial Vapors are for players who want to be noticed, players who aren’t afraid to be different by not having a common boot colour such as black. The...

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...potential possibility of performing above it.
CAMPAIGN STRATEGY
Marks and Spencer decided to adopt a fairytale theme for its Christmas 2013 campaign, focusing on its men and women ware collections as well a their lingerie collection playing a strong role. The adverts’ message claims to “Believe in Magic and Sparkle” and is based on a collection of fairytale stories including Alice in Wonderland, Red Riding Hood and The Wizard of Oz. It encourages the audience to believe in the true Christmas spirits while taking them through a range of mind-blowing and fantasy settings that communicate the wide range of festive products available in the store. The advertising campaign was developed by the advertising agency RKCR/Y&R and also includes its Christmas party food range on the table set during the ‘Tea Party’.
The company has tried to emphasize its quality by bringing to the advert loved fairy tales in a glamorous offset. Christmas is a key selling season for M&S and thus their Executive Director of Marketing & Business Director claimed how they wanted to “recapture the magical essence of Christmas that customers tell is synonymous with M&S”, (Bousquet-Chavanne, 2013).
In terms of the media channels, Marks and Spencer “is shifting its marketing approach to digital first”, (Vizard, 2013). This means that its strategy is launching campaigns online (through Youtube and its Website) before the use of Above The Line...

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Advertising
Introduction:
Advertising is a form of communication that typically attempts to
persuade potential customers to purchase or to consume more of a
particular brand of product or service than competing brands or services –
or if the advertising in not on behalf of a brand but for instance a public
service – to change their behaviour.
Modern advertising developed with the rise of mass production in the late
19th and early 20th centuries and has now developed as an essential part
of influencing behaviour – across a wide spectrum of interest groups.
Many advertisements are designed to generate increased consumption of
those products and services through the creation and reinvention of a
“brand image" . For these purposes, advertisements sometimes embed
their persuasive message with factual information. Every major medium is
used to deliver these messages, including television, radio, cinema,
magazines, newspapers, video games, the internet, direct mail,
billboards, outdoor posters and sponsorship (the list is getting longer as
new media are developed).
Advertising is often placed in these media by an advertising agency acting
on behalf of the client company or other organization, therefore they are
acting as agents.
Organizations that frequently spend large sums of money on advertising
that sells what is not, strictly...

...Decoding an Advertising Campaign
AAMI
In this following essay I will be discussing and analysing the advertisement
campaign of Rhonda and Ketut created by AAMI car insurance. I will go over
the strengths and weaknesses involved, the use of propaganda and further
advertising and it’s benefits.
In 2011 AAMI launched a campaign which would soon become one of
Australia’s most loveable story lines. AAMI decided to take a different approach
when releasing this campaign, as it needed to be something Australians can be
entertained by, relate to and can contribute and remember for 52 weeks of the
year. The aim of the campaign was to stand out from all the other Australian
insurance companies. Each insurance company are all competing for the same
customers, however they all offer the same thing. Therefore consumers are left
confused when deciding to stay or change brands. However, AAMI have
recognised those customers who do not make insurance claims and have safer
driving record and therefore have developed the Safe Driver Rewards. Which
rewards safe drivers who do not claim on their insurance and gives them a
15% discount off their insurance as well as other benefits. In order to
differentiate themselves AAMI created the Rhonda and Ketut campaign which
follows the love story of Rhonda and Ketut and how Rhonda was able to afford
a luxurious holiday thanks to how much she has saved while being with AAMI.
The campaign has continued for over 3 years...

... Advertising is an evolution of techniques and human interaction and is helped with the technological advances and the creation of consumer and customer’s relations; I believe that advertisement has created awareness in the new advanced world we live in that connects all the people. I will discuss the advertisement piece throughout the essay and emphasize its aspects throughout the research done the advertisement I chose is about BP, it is a multinational company that provides oil and gas. It is known to be one the strongest and most trusted companies in the whole world due to the hefty amount of shares in the world economy and the large revenue it produces every year. An employee that works in the company promotes BP graduate program. Laston does the advertisement; he works in the Procurement and Supply Chain Management. Laston promotes the graduate program by talking about his own experience. He was recruited normally through regular process and now he is in the place where he feels appreciated. He came through the normal recruitment cycle and he is one of many that talked about their experience in this BP campaign to promote the graduate program. BP in the advertisement asks the viewers if they are up for the challenge to become part of the graduate program. Advertisements has transformed in the past years into interaction between the customer and the producer which allows for more efficient results with a variety in the target audience reached....

...﻿Communication strategy of Bajaj’s quadricycle
About Quadricycle
The RE60 was unveiled at the January 2012 auto expo in New Delhi, the RE60, and India’s first quadricycle. It is very different from the quadricycles in Europe, which are expensive, low-volume, novelty vehicles made of exotic materials. The RE60, on the other hand, is a tiny vehicle that feels like a well-appointed auto rickshaw. But right now it is a big deal.
Powered by a water-cooled, 216-cc, single-cylinder engine encased in a metal-polymer monocoque body, the RE60 weighs 400kg, has a turning radius of 3.5 meters and can reach a top speed of 70 kmph. It can seat the driver and three passengers and run 35 kilometers on a litre of petrol.
Makers of small cars, especially those that run as taxis, fear the RE60 because it will come with a cheaper price tag, somewhere between the three-wheeler's Rs1.25 lakh and Maruti Suzuki Alto's Rs2.5 lakh. It will also be more fuel efficient, giving 35 kilometres to a litre.
Maruti Suzuki and Tata Motors, though, are against allowing such a vehicle, and want the safety and emission standards for the quadricycle to be on par with that of cars.
But the low-speed four-wheeler passenger carrier awaits approval of a government draft notification that includes technical specification and regulatory standards for the quadricycle
The Indian car market is exploding. Demand for passenger cars is expected to grow at more than 8 per cent a year till 2011-12....

...Nike is a major publicly traded sportswear, footwear and equipment supplier based in the US which was founded in 1962 originally know as Blue Ribbon Sports. Nike is the world leader in the manufacturing of sportswear and gear with more than 47 market shares across the global (Nike.com, 2011).
Nike produces a wide range of sports equipments such as running shoes, sportswear, football, basketball, tennis, golf, etc. Now Nike follows the global fashion trends and is well known and popular in the youth culture and hip hop culture to supply some fashion products. Nike recently teams up with Apple Company to produce the Nike+ products which can monitor a runner's performance through a radio in the shoe that can link to the iPods. Besides that, Nike also becomes the top of three companies which are climate-friendly companies which build better image to customers.
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...Introduction
For this module Session Long Project I picked Nike, Inc as the multinational company to study. Here we will discuss the origin and history of this company and its profile. We will also cover Nike's international activities and how they managed to become today's world's leading supplier of athletic shoes, apparel and sports equipment. We will see how this company managed to expand internationally and control the sportswear arena completely by utilizing marketing strategy centering around brand image which is attained by distinctive logo and the advertising slogan: "Just Do It" and the company promotes its product by sponsorship agreements with celebrity athletes, professional teams and college athletic teams. However, Nike's marketing mix contains many elements besides promotions. These are summarized as: Product, Place, and Promotion/Sponsorship. Now let's see how this company finished FY 07 with a $16.326 billion in revenues and over 30,200 employees worldwide as of Jan 2008.
Discussion
Profile - Nike, Inc (originally known as Blue Ribbon Sports) headquartered in the United States near Beaverton, Oregon, is the world's leading supplier of athletic shoes, apparel and sports equipment. The company took its name from Nike, the Greek goddess of victory. It was founded by University of Oregon track athlete Phil Knight and his coach Bill Bowerman in January 1964. Initially...

...their skills within the strategic objectives of the organization. Bratton and Gold
HRP is the process through which, based on the analysis of changing external and internal conditions, management defines the desired future state of human resources.
A systems perspective of the HRP process: strategy formation-HR planning-implementation of HR action plans
A processual perspective of the HRP process-strategy formation-hr planning-HR actions in a two way relationship
Key features of SHRP:
-a process
-directed at meeting current and future needs
-progresses through phases from forecasting to developing plans
-monitoring and evaluating outcomes and feeding back the results
-should be driven by strategic objectives and its purpose to achieve its fulfilment
Limitations of HRP definitions:
-provides no insight as to what it considers right people or right time
-what is meant by term process
-the strategic linkage failed to prove a two way relationship
-planning refers to the outcomes of the forecasting process
Turner, key elements of HRP:
-strategic planning (strategy formation, environmental scanning, key business issues)
-demand forecasting (what are hr implications on strategy, forecasting for future HR requirements to meet bis. Objectives)
-auditing current HR capabilities (analyzing current labor resources, auditing internal labor supply)
-supply forecasting (forecasting internal and external labor...