CHALLENGE

Rebrand Hirose KK, a shoe wholesale business based in Sendai selling to all Japan. This was a project to for the company to rethink the direction it aims to follow and to look toward its next 100 years with a new logo.

SOLUTION

In the shape of H, the vertical lines are seen as two people, whereas the horizontal line is a connection that overcomes obstacles. For the development, I polled all company employees, I discussed with the logo renewal committee selected from the company staff, and after defining the concept, I narrowed down the ideas to three. These were further refined based on the feedback and the logo was completed. It turned out to be a long-term process that took about nine months from the first meeting.