Lets Discuss

The S in the negative space seems a little too big compared to the rest of the type...I think the fish could be reduced a little too so if you just scaled the two of them it might even thing out a bit.%0D*%0D*Excellent illustration.%0D*%0D*Are gold fish edible?

I opened up your portfolio and said %22wow%22.*This one caught my eye instantly.*The fish illustration is stylized nicely and using them to create the S in the negative space works well. I wanted to lower the top part of the S though, slightly.*The type is clean along with the orange color.

i think the fish are too detailed and the connection to a letter S isnt strong enough for this to be considered successful.*the name implies that it will be used on signage after all, and thus should be readable even out of the corner of one's eye. I also am not crazy about the idea of eating goldfish. That said this is still a great illustration and concept just needs to be solidified and made more clear. in short its a great start to what could be a great logo.

I love the use of the gold colour here and I think you have captured the movement of the fish perfectly. It could use a little more work to make it clearer that it is a letter S but as this point has already been raised all I can say is very well done.

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