AT&T Subscriber Count Up as Carrier Trades Pricing for Growth

The new Mobile Share Value Plan from AT&T is saving money for their customers but revenue for AT&T is lower and many AT&T subscribers are opting for plans where they pay for their own devices up front or via installment plans, forgoing subsidized devices in exchange for lower rates in some cases and faster upgrades. The new plans relieve AT&T of a costly burden, but the lower rates risk hurting its business.