Your Investment is opening new doors for beef

The Well-Being of Cattle is Top Priority for 95% of Producers

The well-being of cattle is the top priority for 95% of producers. That’s according to the recently released Cattlemen’s Stewardship Review, a nationwide assessment of the U.S. beef community’s commitment to responsibly raised beef. The checkoff-funded report highlights improvements in animal welfare, beef quality, sustainability and community involvement. It’s all part of the checkoff effort to understand current production practices and communicate that story to consumers. Read about the Cattlemen’s Stewardship Review

Responsibly Raised Beef is a Family Affair

The Cattlemen’s Stewardship Review shows that responsibly raised beef is a family affair. An astounding 78% of farmers and ranchers intend to pass their operation on to future generations. Already, 58% of beef operations have been in families for three generations or more. Find out how good beef producers are and how they are getting better in this checkoff-funded report.