WHERE: Pepsi Center, southwest side (outside, in front of the B-cycle station)Complimentary parking in Lot A during the press conferenceFrom downtown Denver, take Speer Boulevard to Auraria Parkway. Go west on Auraria Parkway and turn right on 7th Street.

WHY:From March 30 through April 3, the eyes of the nation will be on Denver as the city hosts the 2012 NCAA Women’s Final Four, the largest and most prestigious national collegiate championship that Denver is able to host. Approximately 30,000 visitors from out-of-town are expected to descend upon Denver for the 2012 NCAA Women’s Final Four, with an estimated economic impact of $20 million. Tickets are available through VISITDENVER.com/wff.

Denver B-cycle will officially launch for the season and offer a special $4, 24-hour membership from March 31 to April 3, encouraging visitors and locals to stay active by biking to the many NCAA Women’s Final Four activities happening around the city.

VISUALS:Mayor Michael B. Hancock, Richard Scharf, Parry Burnap, Shelly Steetz and Andrea Lloyd will pedal in on B-cycle, to the beat of a drum line, under a festive balloon archway and banner.