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sábado, 18 de julho de 2009

Bridgestone and Formula 1/Felipe Massa – No Need to be (so) Creative

Bridgestone is the official Formula 1 tires supplier and sponsors Felipe Massa, the Brazilian driver current world championship runner-up.

Taking advantage of these relationships the company has launched a promotion that will surely increase sales: every consumer who buy a pair of Bridgestone tires in one of the official retailers will enter a draw to win tickets for the Formula 1 Brazilian GP.

The campaign includes TV ads (below - sorry, it's in Portuguese) and a website (http://www.arquibancadabridgestone.com.br/) in which consumers must activate their coupons and can get more information about the promotion.

Although I don’t like the TV ad and think the campaign could have offered priceless prizes (paddock access or an event with the driver, for example, even in a smaller amount), the promotion will certainly reach good results.