Today it’s not enough to just understand search engine marketing, paid search, online media, the general creative, or even marketing analytics. You really need to understand how those things all work together. In this short video, Harry J. Gold, CEO of Overdrive Interactive explains how all of those pieces fit together and why you need…

Why create a SEO dashboard? Although Google Analytic’s lets you see a host of organic search metrics, they are segmented into buckets by Audience, Acquisition, Behavoir, etc.. creating an isolated view of one metric per page view, whereas dashboards bring several metrics into one page for easy review and analysis. What makes a great Organic Search Dashboard? The ability to view…

It was recently announced that Google has begun to display a brand’s social media profiles in its Knowledge Panel. What this means is that when people search for your brand’s website using Google, they will now see more information than just your company name, description, logo and recent posts on Google+. Google’s algorithms will also…

By taking a “three dimensional” approach to marketing analytics and focusing on the “what”, “why” and “meaning” of marketing analytics, I believe that we as online marketers can improve truly improve upon how this data is interpreted, communicated and ultimately acted upon.

In the past, many users have found difficulty in accurately measuring the amount of traffic that a website received from Twitter. Today, the company has officially announced Twitter Web Analytics – a tool that identifies the level of traffic that comes from Twitter, and the effectiveness of a tweet button that is integrated on a…

Google is stepping up their social game in more ways than just Google+, Google has announced that you will now be able to track social interaction with your website through Google Analytics. This new feature will allow users to track the impact of tweets, likes, LinkedIn shares and of course, +1s. The social engagement reporting…

The data that can be extracted from Facebook Insights offers a lot of useful information for publishers investing in the social networking site. These hardcore statistics have provided users with an understanding of how well their content is performing, and is now available in real-time. Allowing publishers to receive metrics on the performance of content,…

Any page administrators will notice a slight, but important change in their pages. Facebook has now rolled out with the ability for insights to be shown in real time; something that had previously been unavailable. These important statistics would take some time to appear, until today. Having these statistics appear immediately is a huge improvement,…

In addition to the endless ways to connect with users on Twitter, businesses can now rely on even more insight for their efforts. Recently, Twitter has developed new advertising opportunities for business to take part in. Offering a clear explanation of ways to monetize efforts through the micro-sharing site, now businesses can create monthly budgets…