Get ready for your jaw to hit the floor like it’s never done before. Piers Morgan, 52, decided to tweet a cartoon image of him eating Donald Trump‘s ass a total of four times on his account, and Twitter is naturally having a field day as a result. The first time he shared the pic, which originally appeared on BBC Two’s The Mash Report segment, Piers wrote, “Amusing though this image may be to many people, can you imagine the BBC broadcasting it if the President was Hillary Clinton or the interviewer was a woman?” The following time he shared — we repeat — a graphic cartoon image of himself eating Trump’s butt, he added, “The BBC thinks this is OK to broadcast. But if it depicted high profile women, there would be outrage. Why the double standard?”

Having already twice shared the two-dimensional pic you won’t ever get out of your head, Piers decided he wasn’t done dooming your mental imagery forever. He posted the pic a third time, writing, “If the BBC broadcast an image like this after a female journalist interviewed @theresa_may – all hell would break loose & people would be fired. Gender equality shouldn’t just apply to pay – should it?” As of this post, Piers has tweeted the animated depiction of him kissing Trump’s exposed butt a fourth time. Needless to say, Twitter had some thoughts about Piers’ relentless, unstopping tweets — like wondering what his publicist is thinking right now. For instance, Ricky Gervais, 56, joked, “I’ve seen this picture retweeted thousands of times now with absolutely no credit to the photographer.” Check out the cartoon and Twitter’s best reactions below!