How to Increase Customer Engagement Through Packaging Inserts

For any business, it will almost always be cheaper to retain the current customers than getting new ones. Customers will tend to prefer buying from your business as long as they feel appreciated, especially if they are buying from an e-commerce platform. This raises the need to improve customer loyalty with every sale that you make.

Among the best ways to make customers feel special is to include packaging inserts as you deliver orders to them, according to NI Parcels, a top courier service. They are cheap to use, which makes them an affordable advertisement method. Furthermore, you can use them for cross-selling purposes as you already know what your consumer likes through their order.

Here are five fun ways to include inserts into your packages:

Use Product Samples

First-time customers, unlike repeat clients, might not know your entire product line. This means it’s possible for them never to realize what else you can offer. Why not include samples of your other complementary products into your parcels or packages? For instance, a company that sells shaving products can include beard oil into their packages. Not only will such a sample be useful to the customer, but it will also urge them to buy the extra product from you in the future.

Include Some Relevant Small Gifts

With the high competition rates in today’s business world, customers will typically look for anything that makes your products unique from the competitor’s products. Including a relevant gift into your packaging is a step in the right direction. When doing so, ensure you choose the gifts with regard to your target demographic, according to Marketing Donut.

A good example is the cereal companies that include toys in their packages. This makes kids urge their parents to buy specific brands of cereals for the sole purpose of getting the toys. For the youth, including gifts such as selfie sticks will make them feel appreciated as well as earn you some loyalty. Whatever makes your customers happy will definitely be a good idea.

Include Discount Offers

Who doesn’t love a discount? Show appreciation through informing your customers that there will be a discount on their next purchase. To increase loyalty rates and sales, you can offer discounts once a customer buys something worth a certain amount of money from your business. Include coupons and business cards that have discount codes. This will leave the customers with a tangible reminder that they can save big from purchasing from your brand.

Include Feedback Forms

As much as you might have gone through challenges to perfect your business processes, there is still a probability that something might be off. A simple inconvenience such as prolonged product deliveries could result in unsatisfied customers. Let such customers’ voices to be heard. Including feedback forms in your package will invite customers to point out the loopholes in your business processes.

However, the forms do not necessarily have to be sent back to you as this will incur an extra mailing cost. A good alternative would be to include a link to your social media page on the forms to encourage customers to raise any issue concerning your brand.

Use Thank You Cards

There is no better way to portray appreciation than to be straightforward and thank your customers. Including a thank you card in your packages will make your brand message and identity seem more personalized, especially if you are a startup company. To increase engagement rates, use a strategy such as including a handwritten note into the packaging.

A Digital Marketing Magazine article notes that for a more personalized approach, you should mention the name of the recipient within the note. Additionally, don’t forget to urge the recipient to buy from you in the future. End the note with a warm sign-off (use words like regards, cheers, and kindness).

Conclusion

Customers are an undeniable pillar in the success of businesses. Making them feel special will improve your brand’s credibility and engagement rates. Use the above tips to enjoy increased sales and to ensure happy customers.