Thoughts on Entrepreneurship, Leadership and Motivation

Find your market by looking for alternatives

It is very hard to convince people who have their mind made up. The passion for things that they do, beliefs that they possess or products that they like is very highly likely to trump any changes they see and be a part of. It is hard to convince people to move their business to yours when they are disinclined to change status quo.

The best group to target is the one that gets excited by alternatives.

Target those who want proprietary software; target those who love open source.

If the leading product promises to do everything, target the segment that wants only a few things (there is a market for that trust me) .

Target those who can afford high price or those who can’t (but be wary of competition).

Target market by turning an exclusive item into a commodity or by making exclusive market out of a commodity.

There are frankly so many choices, that there are no excuses left to not do something different. When you know your market, repeat and rinse the process till you reach market that is right for you.

About The Author

Ashvini Saxena is a blogger, entrepreneur and coding enthusiast. He writes for this blog. He is the developer of famous plugin like Share Juice Pro and Comment Juice. You can connect with him at Google+ and Twitter

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