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Spirou magazine (French: Le Journal de Spirou) is a weekly Franco-Belgian comics magazine[a] published by the Dupuis company. First published 21 April 1938, it was an eight-page weekly comics magazine composed a mixture of short stories and gags, serial comics, and a handful of American comics,[1] of which the most popular series would be collected as albums by Dupuis afterwards.

With the success of the weekly magazine Le Journal de Mickey in France, and the popularity of the weekly Adventures of Tintin in Le Petit Vingtième, many new comic magazines or youth magazines with comics appeared in France and Belgium in the second half of the 1930s.[2][3] In 1936, the experienced publisher Jean Dupuis put his sons Paul and the 19-year-old Charles in charge of a new magazine aimed at the juvenile market.[1][4]

Spirou and Robbedoes soon became very popular and the magazine doubled its pages from 8 to 16. After the invasion of the Germans, the magazine gradually had to stop publishing American comics. They were at first continued by local artists and later replaced with new series. When Rob-Vel no longer had the possibility to send his pages from France to Belgium on a regular basis either, his series was continued by Joseph Gillain, a young artist who had previously worked for Petits Belges and used the pen name Jijé. Together with Dineur and Sirius (pen name of Max Mayeu), they filled the magazine with a number of new series and increased the popularity of it even further.

Near the end of the war, due to paper shortages, publication had to be stopped anyway, with only a few irregular almanacs to keep the bond with the readers intact and to provide work for the personnel to prevent them being deported to Germany.

The period 1945–1960 has been described by critics as the golden age of Spirou magazine and of Belgian comics in general, partly incited by the 1946 appearance of the successful competitor Tintin magazine. Spirou resumed publication only weeks after Belgium was liberated, but now on a much smaller format. Jijé was the main author, providing pages from multiple series each week. Some American comics reappeared as well. Jijé started out a studio, where he schooled three talented apprentices, Will, André Franquin and Morris; known as the "Bande à quatre", "Gang of four", they began laying the foundation for the Marcinelle school that marked the magazine for decades.

In 1946 and 1947, the team was joined by some of the main contributors to Spirou for the next decades, including Victor Hubinon, Jean-Michel Charlier and Eddy Paape. After a few years, these artists started their now classic series like Buck Danny by Hubinon and Charlier and Lucky Luke by Morris, while Franquin took over Spirou from Jijé. Gradually, the American comics and reprints were replaced by new, European productions, and by the 50s, nearly all the content was made especially for the magazine. Charles Dupuis remained editor-in-chief of the magazine until 1955 when he appointed Yvan Delporte to that position, so he could himself focus on his increasing interest in the publication of the magazine's series' albums.[2]

By 1960, the magazine had achieved a fixed structure and had grown to 52 pages, mainly filled with new, European (mainly Belgian) comics, coupled with some text pages (interaction with the readers) and adverts. Most of the comics were long-running series which were regularly published as albums of 44 or 64 pages, generating a constant source of revenue for the artists and the publisher. In the next decades, the sales of albums would become the main focus, reducing the importance of the magazine which became more of a breeding ground for new talent and series.

In the early 1960s, the main changes were the strong editorial work of Delporte, who kept the magazine vibrant despite the more or less fixed series, with numerous supplements, games, and experimental layouts. The magazine demonstrated the pleasure that had gone in creating it, and maintained a strong reader base despite the growing competition from more adolescent and adult French magazines like Pilote. Some of the main authors (Jijé, Franquin, Will, and Hubinon) temporarily started working for other magazines, with Morris the only major name who definitely left the magazine. Their replacements, like Berck, had trouble filling the void.

Around 1959–1960, the first mini-récits (lit. mini-stories) appeared. This was an experiment in which the middle pages of the magazines could be removed, which the reader (armed with a pair of scissors, a stapler and some patience) could fold into a small comics magazine of its own. Several artists were allowed to hone their skills inside these mini-récits before moving on to larger pages, and until the 1970s, more than 500 mini-récits were produced, series that debuted in this format include The Smurfs by Peyo, Bobo by Rosy and Deliège, Flagada by Degotte among many others.

From the very start, Spirou and Robbedoes published collections of 10 to 13 consecutive magazines in hardcover format - originally quarterly, but more frequently with the increased page number of the magazine. This series still continues for Spirou with 353 volumes as of November 2018.

Since the 1940s, Spirou was in constant competition with Tintin magazine . If one artist was published by one of the magazines, he would not be published by the other one. This was a gentleman's agreement between the two publishers, Raymond Leblanc of Le Lombard and Charles Dupuis of Dupuis. One notable exception was André Franquin, who in 1955, after a dispute with its editor, moved from the more popular Spirou to Tintin.[6] The dispute was quickly settled, but Franquin had signed an agreement with Tintin for five years. He created Modeste et Pompon for Tintin while pursuing work for Spirou. He quit Tintin at the end of his contract. Some artists moved from Spirou to Tintin like Eddy Paape and Liliane & Fred Funcken, while some went from Tintin to Spirou like Raymond Macherot and Berck.

The target audience is between 9 and 16 years, although the magazine appeals to many adults as well. Over the years, Spirou has undergone a few format changes and gradually became thicker, eventually averaging 68 pages. It was distributed in most French and Dutch speaking countries, and for some years, editions in other languages appeared as well (notably in Spain and Portugal).

A few pages, apart from the comics and the advertising, are always put aside for text contents and interaction with the readers (games, letters, jokes, etc.). Often a general theme is used to give the magazine some unity instead of being just a collection of unrelated comics, and this also gets reflected in the layout.

Along with Tintin magazine (founded in 1946), it was considered the home of the Franco-Belgian comics school until the seventies, when its importance declined. Still in publication, Spirou sells some 100,000 copies every week (as of 2009).[7]Robbedoes was eventually shelved in September 2005, after more than 3500 weekly publications.