Asim Jofa’s ZarTaar Is A Traditionalist’s Dream Come True!

Sep 26, 2019

Article By: Aliza Rizvi

The Pakistani dress maestro Asim Jofa needs no introduction when it comes to dress designing. Winner of the International Asian Fashion Award (IAFA), Asim Jofa sense of style is incomparable. Asim has swept away the “Best Collection” award at the Pakistan Fashion Awards several times and the fact that each of his collection is better than the previous is well established. ZarTaar in particular, is the perfect display of refined fabrics and embellishments. It offers dreamy unstitched attires that are a blend of contemporary as well as traditional formal attires.

ZarTaar includes mesmerizing unstitched apparels that are perfect for delicate zari embroidery on pure organza or silk fabric. These outfits have gota detailing as well as detailed embroidery. The outfits also have pearl detailing, tassels, sequin and stone work, hand embellishments as well as other forms of traditional detailing. The color palette is not restricted to a certain family of colors. ZarTaar offers outfits in colors such as amber, lilac, garnet tone, burgundy, Sulphur yellow, scarlet, blue and the list just never ends! There is also a classy monochrome outfit for women who love the beautiful combination of black and white. Hence, there is a little something for everyone in ZarTaar!

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