Wasservogel said, "Our objective is to create an inexpensive system to improve vision while driving at night to prevent road accidents. Our competitors are Bosch and AutoLiv, but their systems are far more expensive than our technology. Their prices could be double or triple the price of our system."

Most nighttime traffic accidents are caused by limited visibility, which greatly increases drivers' response time, and cognitive differences between day and night.

Brightway's device, called BrightEye, improves night vision at a range of up to 250 meters. The system is designed to identify obstacles on the road, including other vehicles, pedestrians, and animals, and alert the driver.

BrightEye's technology has three main components: laser beams; a camera installed on the vehicle's grill; and a screen on the dashboard, which displays the enhanced picture.

Brightway Vision was founded in 2010 and is currently seeking strategic partners. It is talks to sell its products to General Motors, Volvo, Renault SA (Euronext: RNO), Nissan Motor Company (TSE: 7201), Mercedes Benz, and Peugeot-Citroen SA (Euronext: PSA).