Where web design is concerned, there is one truth about internal linking that can’t be denied: it’s unavoidable. After all, hyperlinks are the primary means of browsing the Internet and hopping from one web page to another. It affects more than just SEO; pages that aren’t connected with links form a site that cannot be used by humans nor machines. Search engine crawlers can only index the pages they can find, and in order to find them, they need links – not that different from humans. (Why are we entrusting our future to robots again?)Continue Reading >>

(Download a Free SEO Guide Handbook)

The following SEO Guide is not a Bible, but rather a list of recommendations and SEO trends listed in our actionable Semantic SEO Strategy guide. You can download this for FREE and use it alongside the 14+ free SEO tools which you will need for your website optimization and promotion in 2017.

What you’ll learn from this step-by-step handbook:

In the free 19 page handbook we’ve collected some up-to-date practical advice and how-to’s backed by 14+ free SEO tools hand-picked by our editors which will help you understand and implement the latest Google search optimization trends:Continue Reading >>

Have you heard about the Pareto Rule? This principle was named after Italian economist Vilfredo Pareto, who analyzed the Italian land market and found that 80% of Italy’s land was owned by 20% of the population. Eventually people started to apply the Pareto principle to other spheres of life, including business, technology, culture, education, management etc. The rule helps in balancing your business inputs-outputs in the most effective way: set business priorities, find the 20% of the most profitable segments of your business, what your business is good at and minify your spends on the aspects which take a lot of your time and resources and bring less profits.Continue Reading >>

What is the biggest challenge for today’s website owners and digital marketers? It is to keep your target visitors as long as possible on your site and direct them softly to the end point of the conversion funnel that is a call-to-action. To evaluate the rate of visitor engagement you can use the Google Analytics Behavior insights such as the Bounce Rate and Average Time on Page. The higher the bounce rate and the lower the average time on page, the lower the conversion rate is. What is the best SEO technique you can use to improve the score for these SEO variables and make people dive deeper into your website? –Highlighted hyperlinks in the body of pages can bring a reader to other important pages where he can find additional relevant info, then sign up for your service, buy your product, subscribe for a newsletter or leave his contact details. In SEO we call all this internal links map or structure.

Marketers tend to be obsessed with high rankings but the final goal of good content marketing is traffic. Targeted traffic shows up at your door when you’ve optimized your site for the right SEO keywords. What helps you to find the right keywords? Detailed keyword research is crucial. Then, instead of being obsessed with high rankings for your targeted keywords, think of the conversion rate for each of them and optimize for that. It is conversion that helps you to pay the bills.Continue Reading >>