Creativity, innovation, originality and authenticity: This is Berlin. The city's ubiquitous mix of music and technology, festivals and club events is a big part of the driving force behind it all. Berlin Music Week offers a world stage for all these areas with its two core events: the WORD! conference for business and SOUND! for live events.

FESTIVAL: SOUND!

Music from up-and-coming and established artists: The former will strut their stuff over 2 evenings, in 150 acts and in 20 clubs during the showcase festival First We Take Berlin. The latter, together with thousands of party animals, will transform the Arena Park on the river Spree in Friedrichshain-Kreuzberg into an urban festival site in a class of its own for a full 48 hours during Berlin Festival. The New Music Award and other events also beckon.

CONFERENCE: WORD!

The conference, including VUT Indie Days, will deal with issues in recorded music, interactive, tech & startups. The event will focus on new players and offer a look ahead for the digital transformation. Besides becoming an exchange of creativity, panels, matchmakings and workshops in 2014 gave around 3,500 trade professionals from 30 countries the chance to be inspired and to inspire others.