The average adult can expect to shell out more than £7,000 in their lifetime – to get them through the day following a rough night’s sleep. Researchers who polled 2,000 adults found women reach for extra make-up or anti-ageing creams to cover up tied eyes and lattes to keep them going. While men are likely…

Marilyn Monroe’s siren red lips have been voted the most iconic beauty trend of all time. The Hollywood sex symbol sported the striking bright pout during the 1950s and 1960s, but most famously in the 1955 film The Seven Year Itch. Her look was later copied by Robert Palmer’s backing singers in the 1980s Addicted…

The average woman will wait four weeks and a day before she lets a new boyfriend see her without make-up, a new study has revealed. The research has shown that most women wait until they have been seeing someone for around a month before taking the plunge, going make-up free and bare faced. Women that…

The average woman will spend more than £18,000 in her lifetime – on her face, a study has revealed. The astonishing figure – which is the equivalent of the price of a brand new Mini Roadster Cooper – emerged from a detailed study carried out among 2,000 women. Researchers at Superdrug took into account everything…

The average woman will spend more than £13,000 during her lifetime on looking and feeling good, according to a study. Researchers found the ‘cost of confidence’ carries a hefty price tag, as women fork out £205.68 a year – or £13,369.20 in their lifetime – on beauty products, in order to feel better about themselves.…

Women steal up to two dozen style and beauty tips – from their mums, it has been revealed. Researchers found mum is the major style influence for millions of women, who take on board hints, tips and habits passed on to them over the years. Among the most common pieces of advice women take on…

Girls from Liverpool officially wear the most make-up, according to a new study. Researchers found one in ten women in the city, which is home to the likes of Coleen Rooney and Abbey Clancy, said they adopted a ‘nice and thick’ approach to applying make-up. It also emerged that, on average, they spend 20 minutes…

Heavy pencilled in eyebrows have been declared the biggest beauty blooper of the 21st century. The study of 2,000 women found dense, false looking dark brows were the ultimate make-up no-no. Sporting a tide-mark of foundation around the jaw line where make-up hasn’t been blended in properly was declared as the second clanger, while third…