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Profile Information

Ken Wisnefski is a seasoned web entrepreneur and a respected leader in the online marketing industry. Prior to founding WebiMax, Ken was the CEO and Founder of VendorSeek.com, a business-to-business lead generation platform that grew from a basement start-up to a $5 million a year venture in just 5 years.

Blog Comments & Posts

Some aspects of marketing seem intuitive, yet after time passes, the reality of data collection sets in. Such is the apparent case regarding the donations-through-text process. An online post revisits the altruistic sentiments relayed by those who donated to Haiti after the destructive earthquake of two years ago.

Normally as SEOs our focus is on giving Google and other search engines as much access to the sites we are working on as possible. There are times however in which privacy is a good thing. We have found blocking bots based on the user-agent very useful for development servers where you might be hosting multiple sites which you do not want crawled or indexed.

Right - not all Doom and Gloom, and I agree it's not a standalone link building strategy. Referral traffic isn't a waste of money though, as long as it converts. Albeit, it does convert at a much lower ratio - but still, depending on the topic and syndication reach I believe it is a good use of resources to include within your strategies.

Additional info: While they both are both used to limit indexing and access to certain files they are different. Robots.txt and meta robots contain directives which spiders do not always obey while this method has the server intercepting the spiders and blocking their access.

Value placed in Trust both on and off site are high priorities moving into 2012 - consider them to go hand and hand with user experience and social engagement and will ultimately not only effect rankings, but conversions. Allow your site to share the most common trust factors (return policy, shipping, privacy/terms, about us, contact and trustmarks - Verisign or similar) and make it easy for your user/visitor to navigate.

Building this trust will increase time on site, lower bounce rate and ultimately play into better percieved content. The example above provides a wonderful color scheme of Pink, Blue and Orange, which I'm sure has been deep rooted into bots as a no-no as well.

65 is a great rule of thumb - 70 is acceptable. Recently we've noticed a transition in title strategy from [BRAND] to [grammar/structure] having even more impact. So, certainly, front loading has historically been a great process but remember, Google tells us it weights those pages most useful to the user (and query).