One of the designers who made it happen

How AlisonM started their logo design journey

Summary

Launchpad Coaching helps people create homes where they are renewed and rejuvenated, and that support them in making the changes they want in their lives.

This new brand and logo for an existing business will support us in offering coaching, programs and information products for sale online and in person. There are three modules: CLEAR, CREATE and ACTIVATE.

Target market is professional women who are not too corporate. Design should be sophisticated enough, yet light, inviting, non-intimidating, beautiful and showing movement.

Company name

Launchpad Coaching: life design begins at home

What inspires you and how do you envision the design for your business?

Please see the Launchpad Coaching business overview at http://insideoutdesigncoaching.com/…ching.html. (Current business is http://www.InsideOutDesignCoaching.com) I’ve streamlined services and am changing my branding/identity approach significantly – moving from a sense of introspection to a sense of dynamic movement, and from a focus on one-on-one coaching and feng shui consultation to information products and online marketing and sales.

Wants

Logo should include the tagline with the name. I’d also like a graphic element/s that I can use without the words… can be the same as the one with the words, or a different but related image.

May create a visual (logo or separate) that incorporates the three modules (see the link to detailed description for more info on the modules).

Open to different colors, and especially attracted to oranges, reds, yellows (and also purple and green – doesn’t leave much out, sorry!) Ok to use whatever colors will tell the story best.

“Pad” is a play on pad=home. Launch is the idea of movement into one’s life dreams and possibilities. It would be great to have a logo that captures both of these ideas. Very open to other ideas, too.

The feeling should be of an upward and outward bold energy while also
stabilized and grounded. Other qualities to possibly incorporate:
Beautiful
Sanctuary
Blossom
Not too precious
Safety
Transformation
Rejuvenation
Abundance, richness
Clean, clear, concise – sense of an EASY, ordered experience
Not overwhelming
Inviting/Not intimidating
Heart energy / warm

If there’s some way to show the three modules visually in the logo – even just hinting at it (for example, with three related colors) – that would be great (but I want to see other concepts, too). Ideally, the 3 modules will be branded, too – for example, that each module has a color associated with it, that there’s a model that shows all three, etc. YOU’re the design pro here, though, so help me out!

I would also like your style suggestions for matching style – fonts, sizes, etc.

Please only submit high quality designs that are of professional

design standard. Final should be vector-based and needs to be delivered in all necessary formats for use on the web, print, b&w and color.

Thank you so much!

Don't want

No rockets, please! (though something else could be launched)
No frogs/lily pads.