Sigma’s new Pure 1 computer aims for simplicity

ST. CHARLES, Ill. (BRAIN) — Sigma’s new Pure 1 and Pure 1 ATS bike computers were designed to give cyclists the simple data they want in an easy-to-read format and a modern appearance.

“After decades of listening to our customers, 9 out of 10 just want something that is easy to read and simple to use. The most important functions to them are speed, distance, and ride time,” the company said.