Geospatial Intelligence and the Future of Local SEO

Local SEO has been a big hit in 2016 and will continue to be a trend this year. By targeting specific local audiences, businesses who are serving a location-based market can utilize internet marketing more effectively. The use of geospatial intelligence is growing rapidly, according to studies by the online geographic information science and technology degree department of the University of Southern California, but its impact on internet marketing can already be seen today.

It is possible, for instance, to direct visitors to the nearest server through a more advanced Content Distribution Network or CDN. Being closer to the viewers – choosing an area-specific server and a local domain name – will also impact your website’s SEO performance. More importantly, adding location information will allow customers to find your business and navigate to it easier.