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This presentation was prepared by Lee Mashburn. Several of the slides and resulting insights will not be found elsewhere. Deep research and analysis spanning over 100 hours is distilled into market nuggets that might be useful to viewers.

We start out with an overview of IT market size, segmentation, and projected growth – which spans a #3.8 trillion market spend that is growing at 6% when we ignore all Telecom. Market data courtesy of Gartner.IT Security comprises just 1.5% of the total IT market – but is growing twice as fast at 12%. Various forms of research utilizing a number of sources were used to quantify the IT security market information.

This slide overviews the top priorities of the CIO; who faces a plethora of challenges to get more from BI tools, drive data to mobile users, transform conventional IT-speak into business language spoken by other C-suite members, to deliver IT securely and reliably, and to push the boundary of outsourcing the right work so internal staff can focus to help drive desired business outcomes.

IT Security is a large, fragmented market that spans 11 sub-markets. This particular view segments and compares these sub-markets by size and growth rate.The largest three markets, Enterprise Network Firewalls, Managed Security Service Providers, and Endpoint Protection Platforms comprise 70% of the total market.MSSP is growing at about 17-18% per year.

Mashburn Google-searched many terms associated with the IT Security space and built this graphic to visualize the most searched phrases occurring during the last 12 months.Information like this is valuable to determine search engine optimization key words and phrases – to increase brand awareness, thought leadership, and to drive traffic to websites and blogs. These are also key words to leverage throughout the sales process to target the right audience and to shorten sales cycles.

An infographic created by Mashburn to help quickly visualize key aspects of the IT Security market.The 11 bubbles each represent a sub-market. The size of each bubble reflects comparative size of a sub-market. The vertical arrangement reflects the relative growth rate of each sub-market – with slower growth areas on the bottom and faster growth rate areas at the top.MSSP is a large market ($6b/year) and is growing well at 17-18% CAGR.

This graphic required a great deal of time investment to research and construct.Mashburn looked at the entire IT Security market leveraging many sources (industry analyst reports, competitor websites, etc.) I was looking for ways to consolidate and simplify the fragmented market and to identify the most dominant or emerging competitors in the space.Leveraging Excel, I segmented each of the 11 submarkets and overlaid key vendors that participate in each submarket. I used color coding to highlight the vendor strength: dark green = very strong, light green = strong, yellow = medium.This exercise allowed me to find patterns and to group submarkets into larger, more primary markets – which are reflected by the bubbles above the Excel cutout. Net, net: seven submarkets have been condensed into a $15 billion market (left bubble) that is dominated by Cisco, McAfee, Symantec, etc. MSSP bubble, with key competitors, is on the right.

This infographic provides an at-a-glance snapshot into the MSSP submarket of IT Security – includes:- market definition and key drivers size, share of IT security, and growth rate key players as portrayed in Gartner magic quadrant

This infographic provides an at-a-glance snapshot into the DLP submarket of IT Security – includes:- market definition and key drivers size, share of IT security, and growth rate key players as portrayed in Gartner magic quadrant

This infographic provides an at-a-glance snapshot into the SIEM submarket of IT Security – includes:- market definition and key drivers size, share of IT security, and growth rate key players as portrayed in Gartner magic quadrant

A high-level visual of SIEM denoting the key data sources that feed it.

Cloud is the future and is emerging as a key deployment technology for IT security software and services. Cloud now comprises 17% of all IT security solution deployments – is projected to increase to 24% of total by 2016.

IT Security Market Overview Sept 2012

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The IT Security Market and Competitive Landscape • This PowerPoint presentation overviews the IT Security market. It has been developed as a result of over 100 hours of research and analysis. • It provides a snapshot of the various IT Security sub- markets; size, projected growth, and competitive landscape. • If you wish to see more detail, contact me at lee.mashburn@aol.com 2

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The 2012 Top Priorities of the CIO• CIOs are increasingly in step with CEO top priorities• Top CIO priorities: – Business intelligence and analytics – Mobility – Virtualization – Cloud computing – Business process management• Must derive insight, competitive advantage, and tangible business benefit from the huge volumes of data available across an enterprise – how? – Master data management, customer analytics, data warehousing, and visual information dashboards• Must deliver information technology securely and reliably• Must help simplify operations, business processes, products, and services• Leverage cloud computing and outsourcing to reallocate internal resources from routine system maintenance toward more valuable tasks 4