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I'd say interact on their blog a little first. Get a feeling for the blog owners style so you can understand how to interact with them. Maybe they have a super sarcastic tone. A good starter might be something sarcastic. "Yeah so cars, I hear you like them or something. I mean I own three that I know about...". If they are more authoritative, show them you are the expert in the field. Maybe test their knowledge.

Along with thinking about the audience, where is the audience. So while it may be local, hopefully they update their location often enough. We were just talking about how often we are using mobile search while on vacation. Local becomes even more important at that point. Since we usually know what is around us in our own city, out and about it's used even more. A cool infographic [http://www.seo.com/blog/using-mobile-search-on-vacation-infographic/] about mobile search on vacation shows just how much this is increasing. I am constantly asking myself who is my audience. This video really pointed this aspect out for mobile. Thanks!