The chapters in this book contain your E.S.C.A.P.E. Plan –
• escaping from a job or work that is unfulfilling;
• escaping from an economy that gives you no opportunity
to be creative or to succeed on your terms;
• creating a step-by-step system for creating a passion-based business that works for you and that you will love

Super Simple Email List Building Checklist

Recently, I asked a few of my mentors what would be their first step if their business dried up and they had to start again from scratch.

They ALL said that step one would be to start building their email list. That’s because no matter how the rules change in social media – your email list belongs to you. Even though there are many new ways to get in touch with customers including text messages, Facebook chat bots, etc. Email is still going to bring your sales over time.

It is never too soon to start building your list. Any work you put in now will be paid back many fold in the future.

That’s why I’ve developed this checklist so you can be sure you have all the right pieces in place.

Here’s what you need to get started:

An Enticing Lead Magnet

This could be an ebook, video, app, e-course or anything else that has the following characteristics:

It’s easy to deliver. (Typically, a digital download that you deliver automatically through your autoresponder.)

It’s something your prospects really want. (Hint: do your market research to find out what it is that people really want.)

It has a high perceived value.

It solves a specific problem.

It sells something else on the backend (such as your tripwire product).

A Compelling Opt In or Lead Page

Even though your lead magnet is free, people aren’t going to knock down your door to claim it unless you build its value. That’s why you need to create a lead page that persuades people to fill in your opt-in form.

Keep these tips in mind:

Be sure your lead page looks polished and professional.

Lead with your product’s main benefits.

Arouse curiosity about the lead magnet if possible. (With the

idea being that the only way to satisfy that curiosity is by opting in.)

Nowdays, it is fairly easy to find an autoresponder that will work for you without spending much money at first. Our two recommendations are Mailerlite (which is has everything you need to get started and is free up to 1,000 subscribers) and Active Campaign (which has more features than Mailerlite and is a good next step).

An Initial Autoresponder Sequence

Generally, this multipart sequence should promote your tripwire product. A tripwire is a very valuable yet inexpensive product. Keep these tips in mind:

Provide a three to seven-part sequence that’s informative and engaging. Each email should build anticipation for upcoming emails. E.G., “Next time you’ll discover a little-known trick for getting rid of cellulite!”

Craft benefit-driven, curiosity arousing subject lines to get the open. E.G., “Start a six-figure business for just $47?”

Use responsive templates/HTML in your emails, as a large number of your subscribers will be reading your message from their mobile phones.

Track and test your emails. It’s the only way to know what’s really working in terms of email subject lines, sales copy, calls to action, and even the offers themselves.

Finally…

A Commitment to Maintaining Your List

It does you no good to go through all these steps if you don’t intend to email

your list regularly. So, commit to emailing them on at least a weekly basis, and you’ll see your list profits grow!

My name is Meredith Eisenberg - the solo biz hacker - I love to scour the internet for new strategies and ideas - and then experiment to see which ideas really work.
For the past 8 years, I’ve been helping clients overcome the overwhelm, stop spinning their wheels and create 6 figure and multiple 6 figure businesses based on their expertise. I love to learn and hold multiple online marketing certifications my most recent is the internationally recognized Online Marketing Manager certification.