The Problem
FiftyOne73 Photography is an up and coming photography studio that’s most adored as your amazing “girlfriend” photographer with an underground personal buzz. However there was no unified brand with which to take business to the next level.

The Solution
Created a unique brand positioning that only 7173 holds: THE BEAUTY OF THEIR STORY: The ONLY lifestyle photographer in Atlanta that builds African American families around storytelling . We developed a brand identity logo system & marketing material reflective of this defined strategy position.