Archive for the ‘Advertising / Marketing’ Category

The 2012 International Consumer Electronics Show once again opened up its doors this Tuesday at the Las Vegas Convention Center to showcase the latest in electronic devices and gadgets. A record 3,100 companies from all over the world have come strutting their electronic wares in this 4-day event with new product introductions and launches.
According to its organizer and host, Consumer Electronics Association, the

Twitter has recently extended the reach of its paid tweets from advertisers by including them in the timeline of Twitter users that do not follow them. The tweets will appear on timelines of people that follow them and do not follow them. It may be the next phase in the commercialization of Twitter, so to speak.
Twitter has already started its paid tweets program last July. It started with tweets from companies ap

Facebook is already making strides not only as a popular social network but also in becoming a popular advertising medium online. And it may already be making Facebook a handsome sum for ad revenues. This year may be significant for Facebook in this area as it is expected to overtake erstwhile leader Yahoo in terms of display ad revenues.
Facebook has become popular as a social networking site. Is has initially

Kiip, a seven-month-old mobile ads startup, has come out of beta and introduces a new model for in-game advertising. Instead of providing banner and text ads, Kiip displays rewards for every in-game achievements like gaining a level, completing a challenge, or accumulating a certain number of points.
Kiip (pronounced as “keep”) partners up with big brands such as Sephora, Homerun.com, Sony Dash, Vitam

If other companies would want to cash in on Twitter, all they need to do is take a look at what Dell does. Even Twitter may be able to get some good ideas on how to cash in on their widely popular microblog site. So far, Twitter haven’t found an ideal means to profit from their site yet while Dell has already been enjoying quite a success of using Twitter to add into their bottom line.
Dell recently has

Advertising is slowly catching on in the mobile world. More and more ads are getting their way into mobile phones, thanks to 3G and other technologies making these devices more and more connected with everyone else. And it won’t be long until mobile ads may become a main channel for advertising that more and more businesses may consider using for marketing and promotion in the future. That is why there are

AdMob has released an ad unit for developers to create campaigns and monetize their applications. The ad unit will enable developers ad supported games and return a good profit to them. The first developers to use AdMob’s new Android ad unit in their applications include AccuWeather, Jirbo, and TapJoy.
As usual, the ad unit is designed for developers to integrate into their iPhone apps and persu

Google AdWords, probably the main revenue maker of the largest internet company the world has ever known, is now available to target mobile devices with full (HTML) internet browsers. These ads will differ from the mobile ads available for weaker mobile browsers by landing on desktop landing pages rather than exclusive mobile landing pages.
Examples of mobile devices with full internet browsers are th

Youtube is the largest repository of online videos on the web. It’s so big in fact that having its own search engine really means it has its own "web" to search. So since Youtube is owned by Google, and Google is the most successful in monetizing its search engine by selling keywords and rankings sites, hence the Youtube search engine can be monetized in the same way. Youtu

Craigslist, the world’s biggest classifieds site is changing its rules on sex ads. The San Francisco-based website said that it had reached an agreement with 40 state attorneys general and agreed to tame its notoriously unruly “erotic services” listings.
Anybody who has anything to sell, advertise or give away has used craigslist as a medium to peddle their goods. Craigslist’s