All You is written for budget-conscious, coupon-clipping, money-saving people like us. Not only do they offer tons of manufacturer coupons, but their coupons also tend to be high value; i.e., normally a coupon may be worth $0.55 from the Sunday paper but it could be valued at $1.25 or even higher in All You. Plus, they have frugal recipes and great articles highlighting the financial successes and challenges real people face.