Mobile commerce is not desktop 2.0, and your mobile website or app is not merely a shrunken-down version of your e-store. Mobile is its own animal, with its own use context and utility.
Mobile devices have 5 native features that ecommerce marketers and ...

2 months ago by Linda BustosComments Off on 5 Native Smartphone Features That Boost Mobile Experience

M-dot sites aren’t dead, just dying.
A recent report released by Pure Oxygen Labs surveyed the Internet Retailer 500 Guide (2014) and found use of m-dot sites for ecommerce dropped from 79% in 2013 to 59%, with dynamic serving and responsive sites ...

6 months ago by Linda BustosComments Off on Dropping Like it’s Dot: M-Dot Sites to Lose 50% Share in 2015

You can read articles about mobile web vs. native app vs. hybrid app, but sometimes a visual, such as a decision tree, is the best resource for making a decision that’s right for your business.
SapientNitro’s Insights 2014: Connecting Technology ...

1 year ago by Linda BustosComments Off on Mobile Web, Native or Hybrid App? [Decision Chart]

68% of smartphone and tablet owners have attempted to make a purchase through their device, and 66% report they’ve encountered obstacles that prevented them from completing checkout. 47% of respondents say checkout “took too long” according ...

1 year ago by Linda BustosComments Off on Can Card Scanning Solve Mobile Checkout Abandonment?

The obvious application of beacon technology is to push content – be it welcome greetings, discounts and special offers, product information, branded content or other alerts.
What else can beacons offer in-store? Based on the research in Forrester Research, ...

1 year ago by Linda BustosComments Off on Beyond Push Notifications: What Can Beacons Do For Retail?

About Elastic Path Software

This blog is brought to you by Elastic Path Software, a provider of digital commerce technology and expertise to enterprises selling digital goods and content such as Google, Time Inc, and Virgin Media. With more than 14,000 subscribers, it is the #1 ranked ecommerce blog by PostRank Analytics, #35 on AdAge's Power150, and a SEMMY 2009 and 2010 winner in the online marketing and general category.

The opinions expressed here are of the individual writers and do not necessarily reflect the views of Elastic Path.