See Jennifer Lopez’s new Tous Jewelry ads!

Jennifer Lopez is the new face of Tous Jewelry. The American Idol judge models a variety of ethnic gear adorned with sparkling jewels. The photos, which were given to Style Watch, are part of a series she shot for the 90-year-old Spanish company.

Lopez was announced as the new face of Tous last month, chosen for her genuineness and charisma, according to the line’s president, Salvador Tous. “[She’s] a great illustration of our brand.” (Kylie Minogue previously modeled for the company.) The singer-actress obviously had a lot of fun in her new role, too; some outtakes depict a beaming Lopez with her arm around Madame Tous, who helps design the gems. Many of the pieces Lopez sports in her photos (including the brand’s iconic bears) are available on tous-shop.com now — perhaps we’ll see her wearing some on Idol soon?