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Southwest Airlines Could Order Hundreds More Boeing …

Customers will soon begin noticing an entirely new visual experience, all the way down to the packaging of Southwest’s famous complimentary snacks. Southwest’s iconic colors have even evolved, and the airline commissioned a custom typeface. Eventually, everything will be given a voice and a look that reflects the refreshed brand, from the planes themselves to the website, billboards, TV commercials, and more.

Home - The Southwest Airlines Community

“With so much of Southwest’s focus firmly set on the future, it was a natural time to look at our visual identity,” says Bob Jordan, Southwest’s Executive Vice President and Chief Commercial Officer. The task given to Lippincott, a brand strategy and design consultancy, was monumental: distill more than 40 years into one modern, impactful look that represents the exciting future of a one-of-a-kind airline.

The Southwest Airlines Chinese New Year Parade

Named one of the top ten Parades in the world by International Festivals & Events Association, the Southwest Airlines Chinese New Year Parade in San Francisco is one of the few remaining night illuminated Parades in North America and the biggest parade celebrating the lunar new year outside of Asia. Started in the 1860's by the Chinese in San Francisco as a means to educate the community about their culture, the Parade and Festival have grown to be the largest celebration of Asian culture outside of Asia. Since 1958, the parade has been under the direction of the Chinese Chamber of Commerce.

The Southwest Airlines Chinese New Year Parade in San Francisco

Something very important started brewing at Southwest Airlines headquarters last summer. The airline’s merger with AirTran Airways was midway through completion, international service was on the horizon, and the end was near for the Wright Amendment, which sets restrictions on direct flights from Dallas Love Field, Southwest’s home airport.

Southwest Airlines Flight 1248 - Wikipedia

Last week, Boeing lost out on a big potential order for the next-generation 737 MAX, as Delta Air Lines opted to buy 100 Airbus A321neos instead. Some pundits saw this as a major blow to Boeing. However, Boeing could be in line for hundreds of additional 737 MAX orders within the next couple of years from one of its best customers: Southwest Airlines .

Southwest Airlines gains advantage by hedging on long …

Today, Southwest Airlines is the fourth largest airline in the U.S., with annual revenue of more than $21 billion. Nevertheless, the company has enormous growth potential.

Southwest Airlines (@SouthwestAir) | Twitter

Within the U.S., Southwest Airlines has had to rein in capacity growth this year due to a temporary shortage of aircraft. However, it routinely has one of the highest profit margins in the airline industry, highlighting the strong demand for its services. Thus, Southwest has meaningful opportunities to grow and regain its "natural share" of the domestic market.

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Meanwhile, the carrier has been expanding gradually to more international destinations. It is just scratching the surface in places like Mexico, Central America, and the Caribbean. Most recently, Southwest Airlines announced that it will start selling tickets for Hawaii flights during 2018, confirming . (The first flights may not occur until 2019.)