2016 TCM Reader Survey Results

The ninth annual Truck Camper Magazine reader survey results are in. Here are the straight facts directly from our readership, including answers to new and updated questions. Let’s get to it.

This year Truck Camper Magazine launched an all-new website featuring many of the requests we learned about from our annual surveys. After the website launch, we also published answers to common questions submitted in the annual surveys with the new Frequently Asked Questions section. Chances are most of the questions you have for Truck Camper Magazine are answered there, but we will be looking for new FAQ questions to answer in this year’s results.

Thank you for taking the time to give us your feedback. The following reader survey will be carefully evaluated, compared to past reader surveys, and re-examined as content and other decisions are made in the future. We are honored by your readership and can’t wait to continue making Truck Camper Magazine better. We are listening.

The Results

The following percentages were calculated by dividing the responses for each question by the total number of survey responses. A small number of surveys were not completely filled out resulting in percentages that do not always add up to 100 percent.

1. What is your gender?

Male – 86.7%

Female – 13.3%

2. What is your age?

29 years old or younger – 0.8%

30 – 39 years old – 3.3%

40 – 49 years old – 7.8%

50 – 59 years old – 27.9%

60 – 69 years old – 43.0%

70 – 79 years old – 15.7%

80 years old or older – 1.5%

3. Are you a Truck Camper Magazine free email alert subscriber?

Yes – 91.9%

No – 8.1%

4. What device(s) do you use to read Truck Camper Magazine? Please check all that apply.

Desktop Computer – 41.4%

Laptop Computer – 61.8%

Smartphone – 44.5%

Tablet – 45.1%

5. What is the primary device that you use to read Truck Camper Magazine? Please select one.

Desktop Computer – 25.3%

Laptop Computer – 37.3%

Smartphone – 15.9%

Tablet – 21.4%

6. What social media do you use? Please check all that apply.

Facebook – 53.1%

YouTube – 13.9%

Pinterest – 3.6%

Twitter – 2.9%

7. In the past year, have you used the Truck Camper Magazine Request Info feature?

Yes – 27.9%

No – 72.1%

8. If you answered yes, what have you used the Truck Camper Magazine Request Info feature for? Please check all that apply.

I requested one or more brochures. – 77.3%

I requested local dealer information. – 37.3%

I requested one or more price quotes. – 10.4%

9. Which types of Truck Camper Magazine content do you find most interesting? Please check all that apply.

Maintenance Articles – 73.6%

Destination Articles on Specific Locations – 72.4%

Truck Camping Lifestyle Stories – 63.5%

Truck Camper Reviews – 59.8%

Monthly Mod Contest – 59.0%

Off-Road and Expedition Stories – 58.1%

New Truck Camper Gear Announcements – 57.4%

TCM Project Camper Articles – 56.2%

New Truck Camper Announcements – 55.0%

Truck Camper Gear Reviews – 51.7%

Question Of The Week Responses – 50.1%

Photo Gallery – 49.7%

Component and Appliance Installation Stories – 48.1%

Factory Tour Stories – 42.2%

Truck Camper Gear Guide – 39.9%

Model Year Upgrade Articles – 36.5%

Truck Camper Buyers Guide – 35.1%

TCM Calendar Contest – 31.7%

Newbie Corner Articles – 30.5%

HD Videos – 24.9%

Rally Announcements and Updates – 22.7%

RV Show Listings – 21.5%

Dealer Inventory Section and Updates – 16.0%

10. Which of the following reasons are the most important to you when choosing a truck camper over another form of RV. Please check all that apply.

Ability to go anywhere a pickup truck can go – 94.4%

Superior maneuverability of a truck camper – 79.3%

Boondocking / dry camping where you want for free – 74.0%

The ability to tow a boat, trailer, horses, ATVs, toys, etc. – 60.9%

Saving on registration and insurance – 39.9%

Possible Use as Family Emergency Vehicle – 34.3%

Saving on maintenance – 28.2%

Saving on fuel – 23.1%

Saving on storage – 20.1%

Saving on depreciation – 11.8%

11. What do you tow, or plan to tow, with your truck camping rig? Please check all that apply.

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