A photo that left its mark in 2013 is going viral again in 2017 for all the wrong reasons. The fake story behind the photo is compelling people to share it. But here's the reality.

In the age of information, it's really comfortable to click your mouse and share whatever seems legitimate, even when it's not.

Recently, many people fell for a photo and the story that followed it.

According to the fake story, an impala had sacrificed her life to save her calves. What caused the uproar was the fact that the fake story did not miss to tell that the photographer who shot the photo, went into depression after witnessing this 'heart-breaking' moment.

The mother's sacrifice to save her kids from the cheetahs is how it started to go viral. The emotional element compelled people to share it, without checking out the legitimacy of the story.

It got escalated soon and even Shahid Kapoor fell for it, posting the photo story on Instagram.

NOW, THE REAL STORY

The impala surrounded by cheetahs in the photo wasn't the mother who sacrificed her life to save her young ones.

Photographer named Alison Buttigieg had taken the photo in 2013 at the Masai Mara National Reserve in Kenya. Alison also explained it on her website that the mother cheetah was teaching her kids to catch a prey.

The impala in the photo was later killed by mother cheetah becoming a meal for the cheetah family.

The fake story has brought pain to Alison especially the part where she is said to be in depression.