Ball Joins World Wildlife Fund's Cascading Materials Vision

The World Wildlife Fund (WWF) recently announced the Cascading Materials Vision, a platform that seeks to enable a global system of efficient materials management, creating markets that better the re-use of materials to reduce waste. Grounded in a framework of guiding principles, the Cascading Materials Vision convenes industry and other stakeholders to help every business and industry source secondary materials, those that have already been used at least once in some form, to protect their profits, the environment and the future wealth of our natural resources.

“Ball manufactures billions of 100-percent and infinitely recyclable metal packages each year and we are working to maximize the recovery of these packages around the world," said John A. Hayes, Ball Corporation's chairman, president and CEO. "We’re proud to be a part of the World Wildlife Fund’s Cascading Materials Vision, as it will allow us to work with other stakeholders to ensure that metal packaging, which is the most economically and environmentally sustainable of all packaging substrates, is collected and available to be reused for future generations to come.”