All posts tagged Nayantara Kilachand

Editor’s Note: This week the Reader Discussion focuses on startup challenges that website owners face while setting up in India.

After spending a year in the award-winning web operations of New York Magazine and some time at Mint Lounge, Nayantara Kilachand launched a Mumbai site, MumbaiBoss, a few weeks ago. Typical of New York magazine, MumbaiBoss is irreverent and is likely targeting the urban, well read demographic.

Through an email interview she answers Chief Mentor’s Startup Questions and lays out her experience of setting up a website in this market.

What were your top five challenges setting up a web product in India?

1. Finding the right web development firm that could provide solutions and innovate rather than only execute. And more importantly take the time out to explain tech stuff in simple terms so both parties are on the same page. 90% of web development issues I had were due to simple miscommunications and misunderstandings.

About India Chief Mentor

Produced by an expert panel of well known Indian entrepreneurs and investors, Alok Mittal, Mahesh Murthy, Dhruv Shringi, Sanjeev Bikchandani, Sanjay Anandaram, Varun Sahni and Rajeev Mantri, India Chief Mentor provides answers to key start-up challenges - whether building a business plan, scaling operations or seeking the right kind of funding. Write to paul.beckett@wsj.com with any feedback or ideas that you might have.