Pantone Universe Colorwear Pop up store in Paris

PARIS, APRIL 8, 2014 – Pantone Colorwear this week unveiled their Spring / Summer 2014 apparel and swimwear collection at the brand’s first independent European pop up shop in Le Marais, Paris. The Paris Pop Up followed Pantone Colorwear’s debut at the Scoop NYC concept store during New York fashion week in February of this year. The pop up concept was designed by Emile Humbert and features a unique interactive experience that utilizes the exclusive Pantone Universe color matching app technology. Pantone Colorwear was first previewed for the announcement of Pantone’s Color of the Year and marks an exciting and inspirational development in the world of color and fashion.

The Le Marais pop up store can be found at 51 Rue du Temple and will be open for four consecutive months, closing in July 2014. Another Pantone Colorwear experience will be launched in Paris in September 2014.