I think the players will now take him more seriously as with the beard,I couldn't help like many others,see Sadam Hussain coming out of that well every time I saw a Keano picture.
Now they might get scared,motivated and realise it is Keano and not our American owner and rather silent general planting Sadam into a new life!
We all know Elvis works in the ticket office, whilst Michael Jackson is under the mascot costume.
The truth is out their people.