Topic : hosting events

When salon owner Castle Searcy met artist Frankie Toan during his artist-in-residence stint at Redline Contemporary Art Center in Denver, she saw a perfect opportunity for a First Friday artistic event that brought hands and art together in more ways than one.

A Fashionable Fête: If you’re a nail salon owner, there are certain occasions when a party is absolutely necessary. A grand opening usually sits at the top of that list. If, however, your business is located in an area where there are other nail salons, the challenge becomes throwing a different kind of celebration that will make yours stand out.

At New York City-based spa chain Bliss, they believe reading makes you a brighter and happier person. That’s why the spa is partnering with a series of authors as part of its new Paging Happiness book club.

"We do throw some awesome parties with lots of food, drinks, door prizes, gifts, and discounts,” says Samantha Hanby, owner of Polished Nail Salon in Yukon, Okla., who held a Customer Appreciation Day for clients last September and plans to make it an annual event.

When Love Those Nails hosted a charity event benefiting breast cancer research, the owners turned to nail technician Beth Van Blarcom to coordinate. Van Blarcom, a former conference manager, shares her tips on making a salon fundraiser a success.

The secret to a great grand opening is creating an enticing atmosphere, one that will pull people into the salon. The rest is establishing objectives, planning carefully, and attending to all the details.