#IAMJUST : VICTORIA LEE CASE

PROFILES OF THE PROJECT JUST COMMUNITY

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“I am not a designer, I’m a consumer – and I know how to support great brands. I know where I want to buy my products from.”

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VICTORIA LEE CASE

FASHION STYLIST

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Where she’s based: New York / Los Angeles

What she’s doing: stylist and consultant for brands and advertisers in the fashion industry. More recently, she has been trying to tie in her passion for sustainability – and understanding why and how we consume things – with her work, by offering her clients “options that are more thoughtful to the world”.

Her turning point: Victoria was involved in a terrible car accident fifteen years ago that left her in severe and chronic pain. Many specialists from around the world told her that she would never have any real relief, so she turned to Eastern medicinal practice, and started focusing more on what she put in her body. She’s now entirely pain free. Embracing the slow food movement is what got Victoria thinking about clothing, and becoming more aware of how and where clothes come from.

What she’s excited about: making sustainable and ethical fashion mainstream. Victoria is encouraged that more established brands like Maiyet and Stella McCartney, as well as newer brands like Zady, have sustainability as their focus without compromising on their style and aesthetic. Although the conversation about responsible fashion is just starting, it’s incredibly exciting to see industry leaders like the Parsons pushing the agenda forward, and resources like Fashion Positive and CFDA making sustainable materials available to emerging designers.

Brands she loves: Dries Van Noten (because of his phenomenal patterns), Gucci and Kering (because they’ve been setting goals for Gucci to become more sustainable!)

Passion projects: Victoria loves working with younger designers to help them think through how to best communicate their stories visually. A strong advocate of the Cradle to Cradle Movement, she participated in NEST’s Fellowship Program in 2015, helping them with illustration.

Fun fact: Victoria draws inspiration from lots of places, including people watching while walking her adorable dog, Campbell, through long strolls in parks.