LEGO Friends launches the Heart Squad

LEGO Friends has partnered with FIVE of the UK’s top YouTube influencers including; Tiana from Toys AndMe, Rosie McClelland, Mia’s Life, Ruby Rube and SassyBelle to form the LEGO Friends Heart Squad. Just like the LEGO Friends from Heartlake City, the Heart Squad will be working together and creating content to inspire girls to put more heart into the world and make it a better and happier place.

The LEGO Friends Heart Squad has been formed to drive social currency amongst girls, and thus far is proving a great success. The Heart Squad recently posted launch videos on their YouTube channels to a combined audience of over 10 million subscribers and the content was met by a frenzy of excitement amongst fans with a wealth of positive sentiment towards LEGO Friends.

Over the coming months, the Heart Squad will be joining the LEGO Friends House of Heart Tour, appearing at select locations across the UK to meet their fans and take part in a series of brick and heart missions inspired by the LEGO Friends, as well as creating more exciting content. Stayed tuned for further updates….