A blog on issues affecting Australia's newsagents, media and small business generally.

Promoting magazines and newspapers

Here’s how we are promoting the Pacific Magazines Win a $5,000 Shopping Spree with newspapers in another newsagency this week. The two stands are on our dance floor in front of the counter – further forward than newspapers are usually.

From replenishment we know for sure that the magazine floor display unit is working. I am sure some purchases of magazines are on impulse by people coming in for a newspaper.

2 responses so far ↓

Great looking display – once again we see how Magazine Distributors have no idea how to handle or communicate with large Distribution Newsagents – I have 2 subbies this would work in.
I’m sure Editors (who live or die on audit numbers) would receive a bounce in sales if they demanded their Distributors (NW, G&G & IPS), engaged with Distribution Newsagents.