Tri-Asia Co., Limited – Who we are and what we do

Tri-Asia Co., Limited [“Tri-Asia”] is headed by Lars Ydmark, a hospitality industry veteran whose international experience has included spells with Sheraton, Shangri La and Accor and who has lived and worked in Phuket for over twenty years. Tri-Asia provides know-how and expertise focused on the burgeoning Fractional Ownership industry.

Given the success which Fractional Ownership and Private Residence Clubs have thus far enjoyed in other major markets such as the United States, Mexico, the Caribbean and Europe, Tri-Asia has assembled a small team with significant experience in this sector, dedicated to offering customized and integrated marketing, media and sales strategies to help Developers to conceptualize and design the most appropriate Fractional Ownership offering and secure increased product absorption and yield maximization.

Tri-Asia’s unique approach is focused upon helping its clients to achieve sales success while concentrating on their core competencies as a developer. Through strategic alliance partners, Tri-Asia can provide expertise that seamlessly integrates feasibility, concept design, product structuring and implementation plus marketing and sales know-how.

What is Fractional Ownership?

Learn about the many benefits of fractional ownership and what makes it so very different from a timeshare.

Glossary of Fractional Ownership Terms

Our Approach at Tri-Asia

Tri-Asia strives to deliver highly effective, fast-paced development marketing and sales strategies that lead to long-term project success, adhering to a market-driven philosophy which enables us to develop products and campaigns which resonate well with the target consumer’s lifestyle goals, applying branding and messages that energize marketing and sales components. We take pains to ensure that the property is properly positioned in the mind of the consumer by designing programs that are responsive to the buyer’s lifestyle needs. From the creation of the marketing plan to the delivery of marketing collateral, we will oversee every aspect of the process to ensure the success of our sales and marketing strategies.