Still, we're looking forward to this one. It's Daniel Radcliffe's first feature role post-wizard, directed by James Watkins (Eden Lake, My Little Eye) and based on the popular novel by Susan Hill. Radcliffe plays Arthur Kipps: a Victorian lawyer sent to Eel Marsh House to manage the affairs of a deceased client. He's young, dashing and clerical – the Victorian equivalent of today's buxom, blond and nubile – so inevitably comes a cropper to a wronged spirit looking to exact her revenge for an unspecified injustice. Step away from the ledger Dan!

The Woman in Black isn't out until February 2012, by which time the box office will have been spooked by other haunted house thrillers, including Jim Sheridan's Dream House and Nick Murphy's The Awakening.

The Woman in Black looks as if it might be trickier to exorcise. The trailer walks the fine line between exposition and allure nicely. The oddly human eyes of the toys are a nice touch, and the rhyming couplet device feels suitably threatening:

"What she wants is unknown, but she always comes back. The spectre in darkness, the woman in black."