Loosing most of their revenues to mobile operators, fixed line telcos have been turning their focus onto broadband based businesses. Binding customers to stick with fixed line by adding onto broadband internet, so-called voice over IP and IPTV, these are some of the last resorts made by these desperate telcos. At the same time mobile broadband has become common among broadband internet seekers with the development of different gadgets which support mobile internet. To some, IPTV seems the only saviour to make sure the rate of loosing subscribers are reduced or reversed.

The question is, could telco operators be at par with their new competitors, the cable and satellite operators who have been in the business way far ahead of them. It’s true that people are saying content is king.. again we ask.. who are the subjects? that could serve the king?