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Five Simple Steps for Creating Meaningful Customer Journey Maps

According to research by Ovum, 74% of customers now use three or more channels for support, yet just making multiple options available is not sufficient to gain and retain their business. Understanding your customers and how they use these channels to directly and indirectly interact with your company is a crucial factor in driving increased value, building loyalty and lengthening the duration of your relationship. Read this article which will show you how gaining actionable insight on how your clients use the channels enables you to create a communication strategy which works for your business and your customers.