Beckham will lead an upcoming advertising campaign, while both men have worked together in developing its marketing strategy.

The Scotch will be packaged in the style of an after-shave bottle.

Beckham said in a statement: "The House of Haig has a rich history and I'm proud to be working at the heart of a home-grown brand which has built an incredible heritage over 400 years.

"Working closely with Diageo, we look forward to collaborating on Haig Club, valuing and treasuring the Haig traditions while reinventing this whisky for years to come."

Fuller said: "This is a long-term commitment. It is important to us that we create something unique and of great quality. With Haig Club we have an opportunity to push boundaries and help shape how Scotch will be perceived in the future."

Diageo - which also owns Johnnie Walker whisky - stated that Haig Club will be sold worldwide.

David Gates, Diageo's Global Head of Premium Core Spirits, added: "Whisky is experiencing a continued global renaissance and like many of the world's most respected whisky experts, we believe this will be the year that grain whisky breaks into the mainstream and gains the recognition it deserves."