How to make Black Friday work for your business

12 November, 2018

Insights

How did Black Friday, the day after Thanksgiving, get its name? There are two explanations: the traffic that clogs roads as shoppers flock to stores in search of a bargain, or the point when retailers begin turning a profit as the Christmas build up begins.

Either way, it’s a huge opportunity for online retailers. In 2017, the combined online shopping spend in the US over Thanksgiving, Black Friday, and Cyber Monday was $14.5 billion, including $6.6 billion from Cyber Monday alone. This day has taken off in other countries as well. Some reports show an estimated £7.8 billion in sales in the UK between Black Friday and Cyber Monday in 2017, with online purchases responsible for £3.1 billion of this spend. Shoppers in Germany spent an estimated £5.7 billion online and in-store between Black Friday and Cyber Monday, while shoppers in France spent £4.7 billion. In Canada, online shopping over cyber weekend increased 18% from 2016 to 2017, reaching £256 million.

So how can online retailers ensure their mail solutions are up to scratch and order fulfilment systems don’t become a traffic black spot? Asendia UK's Production Director Luis Barros and General Manager Carl Loader share their top 10 tips to prepare your business for Black Friday.

Fill out the form below to download our 10 tips to prepare your business for Black Friday!

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