Coastline reintroduces 'American Classic' label

by | April 19, 2010

Coastline Produce in Salinas, CA, is now the exclusive shipper of the
"American Classic" label. The label joins the company's "Coastline" and
"Greenettes" labels, and current offerings include celery, lettuce and Romaine
with additional products to come.

The "American Classic" brand was first introduced in the early 1980s and has
a patriotic connotation that appeals to receivers and consumers alike.
Historically, "American Classic" had a very loyal following in the major
markets of Boston, Chicago, New York, Detroit, Canada and other
international areas. Over the past year, Coastline has added many of the key
components of the original Salyer American organization, including growers,
employees, facilities and now the labels.

"At Coastline, we are always looking to improve our brand presence at the
retail, foodservice and international levels," Phil Adrian, vice president, said in
an April 9 press release. "We are bringing these powerful brands back to the
marketplace to support the continued growth of our products and services.
We plan to leverage these brands to penetrate both new geographic and new
market segments."

Coastline is a supplier of more than 25 fresh vegetable commodities grown in
Salinas, Huron, Yuma, Oxnard and Brawley, CA, and Mexico.