A retail brand that suddenly closed its doors is making an epic comeback

Brad Goreski is the new
creative director of C. Wonder.Getty
Images/ Charley Gallay

In early January preppy clothing and gift retailer C. Wonder
announced it was
closing its doors and later filed for Chapter 11
bankruptcy.

In a surprising turn of events, Xcel Brands acquired C.
Wonder last month.

The company is continuing to execute its turnaround as
it just tagged one of the fashion industry's
most recognizable faces as its new creative director, Brad
Goreski.

Goreski will also take on the role of 'on-air
personality' for C. Wonder when it hits its exclusive
vendor, QVC, in spring 2016, according to
WWD.

The television personality and celebrity stylist is most known
for his role as a co-host on E's 'Fashion Police'.

He also has an incredibly accomplished background in the fashion
industry, having worked for Vogue, Rachel Zoe, W Magazine and
Kate Spade New York among others.

"I want to make people feel excited and wonderful. I want
them to feel that they are ready to have the best day of their
life,” Goreski told WWD on his new position.

The new C. Wonder products, which will include apparel, footwear,
and accessories, will retail from $29 to $34 for tops
and up to $248 for certain handbags, according to WWD.

The brand has plans to roll out a more diverse selection of
merchandise down the line.

C. Wonder
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At this time Xcel doesn't have any plans to open any
brick-and-mortar stores.

However, Xcel, "would consider a global licensing
business for stores after the wholesale business infrastructure
is in place," according to WWD.

Xcel took ownership of the
company founded by billionaire Chris Burch at the time of the
acquisition last month, including its intellectual
property rights, trademarks and related
designs, according to a press
release.

The brand management company is a relatively young as
it was founded in 2011.

Some of the brands it owns and manages
include Isaac Mizrahi, Judith Ripka, and H Halston.
Another popular brand, Liz Claiborne New
York, is designed and distributed through Xcel.

After the Chapter 11 filing, Burch Acquisition,
LLC acquired the label, "in order to explore strategic
opportunities to re-develop and expand the C. Wonder brand,"
according to the release.

Burch struggled in previous years to differentiate his
label from ex-wife Tory Burch's namesake retailer. This led to
a lawsuit in 2012 in which Tory accused her ex-husband of
copying her designs.