Power Play Or Risky Move? Yahoo Could Make Verizon A Global Mobile Media Heavyweight

Dr. Nelson Granados, Associate Professor of Information Systems Technology Management, writes about Verizon’s announcement that it is acquiring Yahoo for $4.83 billion in cash saying the deal is “part of Verizon’s bold digital strategyto leverage its wireless and fiber networks by acquiring content assets and monetizing them through advertising.” Dr. Granados says the deal is a bold move to create a challenger to Google and Facebook for digital advertising revenues. And Verizon has an edge that these and other internet companies don’t have: a robust mobile network to distribute content and monetize it. Read more here.