There’s an old saying that couples can use when they want to be alone: “Two’s company. Three’s a crowd.” In a professional setting, two people are never truly alone, so perhaps a more accurate saying would be, “Two’s company. Three’s an audience.”

Apple CEO Tim Cook recently modeled The Apology Tool, vital for successful Big Brain communication. Apple will do well to remember that a Big Brain Legacy is built on a powerful Big Brain principle, which Steve Jobs earned: Trust.