VGTV, an offshoot of the tabloid Verdens Gang, has benefited from Schibsted’s strategy for innovation: separate the new business from the mothership until it is well established, and then reintegrate it back with the whole.

Lichterman, J. (2017, Mar. 30). How The New York Times, CNN, and The Huffington Post approach publishing on platforms. Nieman Journalism Lab. Retrieved February 18, 2018, from http://www.niemanlab.org/2017/03/how-the-new-york-times-cnn-and-the-huffington-post-approach-publishing-on-platforms/

Chicago

Lichterman, Joseph. "How The New York Times, CNN, and The Huffington Post approach publishing on platforms." Nieman Journalism Lab. Last modified March 30, 2017. Accessed February 18, 2018. http://www.niemanlab.org/2017/03/how-the-new-york-times-cnn-and-the-huffington-post-approach-publishing-on-platforms/.