Look Out, Google—'Amazon Is Already Doing More Than $1 Billion In Ad Revenue'http://www.businessinsider.com/amazon-ad-revenue-2012-3/comments
en-usWed, 31 Dec 1969 19:00:00 -0500Fri, 09 Dec 2016 12:31:58 -0500Henry Blodgethttp://www.businessinsider.com/c/4f5d76c7eab8ea8928000029Chandan@Earning Money from GoogleMon, 12 Mar 2012 00:08:39 -0400http://www.businessinsider.com/c/4f5d76c7eab8ea8928000029
Competitor turns into friend if correct strategies (Strategy which will bring mutual benefit to both) are taken.http://www.businessinsider.com/c/4f589f946bb3f7ad1300006cMartin9325Thu, 08 Mar 2012 07:01:24 -0500http://www.businessinsider.com/c/4f589f946bb3f7ad1300006c
Also Amazon has a raison d'etre, which more and more I doubt Google has.http://www.businessinsider.com/c/4f5771d06bb3f7fa24000007PORFESSORKZWed, 07 Mar 2012 09:33:52 -0500http://www.businessinsider.com/c/4f5771d06bb3f7fa24000007
ONE CLEAR MESSAGE FOR THE ELECTION - BRING OUR TROOPS HOME FROM THE MUD HUT COUNTRY NOW!http://www.businessinsider.com/c/4f56bfb5eab8ea006f00000dRoss BradleyTue, 06 Mar 2012 20:53:57 -0500http://www.businessinsider.com/c/4f56bfb5eab8ea006f00000d
And for AMAZON, its only just begun, I believe....
<a href="http://seekingalpha.com/instablog/36191-lookingconfident/379571-look-out-google-amazon-s-becoming-a-threat-to-you" target="_blank">http://seekingalpha.com/instablog/36191-lookingconfident/379571-look-out-google-amazon-s-becoming-a-threat-to-you</a>http://www.businessinsider.com/c/4f56b3c0eab8eaa843000062Look it outTue, 06 Mar 2012 20:02:56 -0500http://www.businessinsider.com/c/4f56b3c0eab8eaa843000062
Still nothing much at all ... Just look it outhttp://www.businessinsider.com/c/4f563e39eab8ea9a75000016ChoirulTue, 06 Mar 2012 11:41:29 -0500http://www.businessinsider.com/c/4f563e39eab8ea9a75000016
very like that, amazon & googlehttp://www.businessinsider.com/c/4f5614ccecad04bf76000014Rob SchmultsTue, 06 Mar 2012 08:44:44 -0500http://www.businessinsider.com/c/4f5614ccecad04bf76000014
Good article Henry. I'd add one more way Amazon gets value from this: The data. They can see which advertised products are generating clicks, just as they see which products are selling though their marketplace. They can then make better informed decisions around their own merchandising strategy as a result.
And just to amplify your point about the high margin revenue stream that comes from this, think what it does to Amazon's own ability to compete for traffic, re-invest in their site experience, and support low prices. They are massively advantaged against other retailers who have to fund their own businesses solely out of lower margin merchandise sales. So rather than looking at this as a problem for Google (which it may very well be), it actually a much bigger problem for retailers competing with Amazon.http://www.businessinsider.com/c/4f560402eab8ea0e0200001bBay Area JobsTue, 06 Mar 2012 07:33:06 -0500http://www.businessinsider.com/c/4f560402eab8ea0e0200001b
Amazon doesn't care if their competitors have ads on its site. Everyone checks Amazon prices first anyways.
Besides, Amazon cannot dominate the world like Google can by just selling products. They want to be an online hub.http://www.businessinsider.com/c/4f5557e36bb3f7b775000007PorfessorKZMon, 05 Mar 2012 19:18:43 -0500http://www.businessinsider.com/c/4f5557e36bb3f7b775000007
Let's see - all cash CPC no upfront costs - crappy cash from third party products with hassle. I think your logic is backwards. Google has the better plan especially when Amazon needs losing leaders for traffic. PayPal Mafia is Google's competition.http://www.businessinsider.com/c/4f54d28aeab8ea9642000008anandgeorMon, 05 Mar 2012 09:49:46 -0500http://www.businessinsider.com/c/4f54d28aeab8ea9642000008
If they're actually making these ads very relevant, isn't it eating into their own potential sales of merchandise.http://www.businessinsider.com/c/4f54d2366bb3f79f04000042wei-min chuMon, 05 Mar 2012 09:48:22 -0500http://www.businessinsider.com/c/4f54d2366bb3f79f04000042
Henry, the sale of third-party products on Amazon is a greater threat to Google than the sale of CPC ads.
Amazon sells third party products on a Cost-per-sale (CPS) basis, which is far more attractive than CPC since it is not an upfront cost.