BRAND STRATEGIST

Tuesday, December 18, 2012

BASE

Base Holiday Party @ University Club

Dec 13th 6:30-9:00pm

Even though I'm a Jew, Christmas is my favorite time of the year. The city smells greener and shines brighter, and it gives everyone another reason to be celebrating. I picked an event at the University Club and chose the Base Holiday Party on the 4th Floor, then grabbed myself a name tag and crashed it. I wasn't sure what
Base was about but I figured it was either a baseball team or a place for Bay
Area Software Engineers to gather -and it turns out it's the later. This event was located at the historic clubhouse atop Nob Hill and was founded
in 1890 with a dress code required, which even surprised my new software
engineer friends. If you hike up Nob Hill without having an asthma attack
you'll appreciate the view at this elegant venue, so I slide out the
doors to the balcony to enjoy the the city skyline and catch my breath
with a margarita. BASE is focused on emerging technologies such as Machine Learning, Robotics, Nanotechnology, 3D Printing, Artificial Intelligence, Computer
Vision, Augmented Reality, and using software to create art. I took time that evening to talk with these software engineers about our shared love for new
technologies and applaud them for doing what they do
(however they do it). BASE embraces the
future, and I crashed this event because I do too.