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The way Americans do business is becoming increasingly mobile. Now more than ever, companies are looking for ways to reach their customers, prospects and partners while they are on the go. Developing a mobile marketing strategy can help businesses acquire and educate new users, increase the customer lifecycle and bring greater brand value to an existing customer base.

A new player in the mobile marketing field, Ugotitfirst.com, states that unlike e-mail spam and telephone solicitations, their members actually sign up (opt in) and request to receive information about certain products or services. The company offers its members coupons that they can use in restaurants, hair salons, florists, automobile dealerships—or whatever they indicate that they are interested in receiving on their member profile.
Unlike traditional advertising channels, by utilizing Ugotitfirst’s targeted advertising method, advertisers’ messages will reach the individuals they most want to attract. Moreover, by joining Ugotitfirst, the customer has already indicated a desire to receive coupons on their cell phone, so they are more likely to use the coupons.

According to Noam Samson, CEO of Ugotitfirst, LLC, “Mobile Marketing is the perfect marketing platform for small businesses. While traditional marketing channels allow for mass distribution, they also provide for relatively low return on investment. Mobile marketing enables businesses to focus their resources on potential clients based on demographics and location. Utilizing the right approach and right technology solution enables small businesses to compete on a grand scale in their local markets.”

Ilan Ghivoni, CTO of Ugotitfirst, LLC adds, “Unlike other advertising outlets or even most mobile advertising companies, Ugotitfirst offers an unprecedented array of tools for businesses to use: From a no startup cost, instant mobile marketing campaign to up-to-the-minute, no lead-time, distribution ability. We are the only company, currently in the market, that enables its clients to launch a campaign in a matter of minutes. Imagine running a restaurant on a slow day. The owner can go to Ugotitfirst.com and launch an incentive campaign specifically designed for that afternoon to promote instant sales. No other mobile marketing platform allows for such a short lead-time. With Ugotitfirst, there are no applications to download, no procedure to learn, you go about your life and get the best offers directly to your mobile phone!”

The owner of a nail salon came to Ugotitfirst and chose the number of coupons she wanted to send to a very specific and targeted audience. She chose women 20 to 40 years of age in a certain zip code, who were single and had indicated that they especially wanted beauty-related coupons. She said, “This was much more targeted than advertising in the newspaper since the audience we were going to had already indicated that they were interested in our service.”

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