Research and Customer Development

New York Winter 2013 Semester

What research can you do to validate or to kill an idea? Does the market that you choose matter? What are good markets, and what are bad markets? Do competitors matter and why? How do you define your competitive landscape? How do you determine the key assumptions of your business? Can key assumptions be tested? What are tactics to test key assumptions when you just have an idea? How do you identify and interview potential customers? What are some tactics for effective surveying?

Goal:

Test your ideas with research.

Date:

2014-01-29, 06:30 PM

Mentors

Tom Fuller CIO, Next Jump

Albert Balcells SVP Software Engineering, Next Jump

Currently the SVP Software Engineering at Next Jump, Albert has over 15 years of Internet technologies, IT, CRM, and interactive marketing experience.

The Founder Institute is the world's largest entrepreneur training and startup launch program, helping aspiring founders across the globe build enduring technology companies. Based in Silicon Valley and with chapters across 50 countries, the Founder Institute has helped launch over 1,563 companies in 5 years. The company's mission is to "Globalize Silicon Valley" and build sustainable startup ecosystems that will create one million new jobs worldwide.