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Twistis a tool that allows users to search for trendsrelated to keywords used in Twitter “Tweets.” The compilation of the statistics are presented in graphs and based on what Twitter users are tweeting about during a specific time period over a week or a month. These keywords can include products, services, and companies which make this tool a very solid research tool.

As theBusiness Director for Inner Architect, a social media marketing, strategy, and consulting firm, I am always searching for tools that will provide further evidence of ROI for social networks and tools. Susan Hanshaw, Founder and CEO of Inner Architect, comes from the direct marketing field where ROI is a constant and measurement is the standard and norm

Lead Generation Tool

Identify trends in user behavior for your products or services

Identify conversations around customer dissatisfaction of your products or services

Identify trends in user behavior for competitions’ products or services

Identify trends in conversations around dissatisfaction of competition’s products or services

Identify “Buzz” surrounding your industry, niche, or breaking news

Lead Generation Applications

Measure user “behavior” for your products and services to determine if your products and services need changes or if they are being received positively. If changes are needed this allows a company or entrepreneur to contact conversation participants

Seek out dissatisfied customers and offer them something of value, create a solution, and create the opportunity for retention and future sales

Identify who is using your competitors products and services as a list of prospects

Dissatisfied customers of your competition become the “low hanging fruit” in your efforts to convert them to your products or services

If “Buzz” is evident and aimed at your product, service, industry, or niche consider it a time to strike while the iron is hot. Whether the trend leads you to lead gen, customer service, or spin control opportunities, it’s best to know what is being said and why