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On 21 June, SCREENWEST, Western Australia’s screen funding and development agency and the Media Development Authority of Singapore (MDA) on Tuesday announced two cross-media projects.

Following the joint Call-for-Proposals, announced last October at MIPCOM 2010 in Cannes, the two projects were selected from the MDA-ScreenWest Cross-Media Development Initiative, which aims to encourage producers in the two territories to co-develop visual narrative concepts for emerging new media channels. These include interactive television, web and mobile devices.

. The first project, The Adventures Of Bradley, is an interactive pre-school animation series exploring traditional folk tales from around the world. It will be developed by Western Australian company RKPix with a Singaporean partner, August Media Holdings.

. The second, Preseason, is a documentary that explores athletes’ preparation for a new season of their chosen sport. It will be developed by Western Australian company WBMC along with the Singapore-based Interactive SG.

Each of the two projects will receive US$30,000 in development funding, from the Media Development Authority of Singapore (MDA) and ScreenWest, Western Australia’s screen funding and development agency.

“Changing media consumption habits has made cross-media content more relevant than ever,” commented Mr Yeo Chun Cheng, MDA’s Director of Broadcast, Animation, Film and Music. Mr Ian Booth, ScreenWest’s Chief Executive, also noted that cross-media productions is an “exciting way to explore and experiment with new ways of storytelling and audience engagement”. “It will be exciting to see the projects develop further as each team brings their diverse ideas, skills and experiences to the project,” he explained.

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