What Is SEO, Anyway?

SEO, or Search Engine Optimization, is a methodology of strategies and techniques focused on growing visibility in search engines, like Google and Bing. This visibility is obtained by earning higher ranked placement in the organic- aka “non-paid”- search engine listings. Higher visibility for relevant search terms means more incoming traffic to your website, more traffic means more prospects.

Our Approach To SEO

At Scale, we believe SEO is more about people than search engines. After all, the goal of search engines is to respond to a search query by providing the most relevant and authoritative content available. For this reason, we tend to focus on creating a spectacular user experience, and Google tends to reward our efforts.

Analyze

Strategize

Optimize

Repeat

Technical SEO

Technical SEO refers to any on-site SEO work that is done to a website or webpage, aside from the content itself. Technical SEO is essentially the process of better organizing, identifying, and annotating your content to give it the best chance for ranking higher for relevant keywords.

URL & HTML tag optimization

301 redirects & canonical tags

XML & HTML sitemap creation

Schema data

Link Building

On the Internet, links are like votes of confidence. Link building refers to the process growing the number of pages or domains that link a particular page on your site. The more you links have, and the higher quality those links are, the more likely your pages will rank highly.

High quality backlinking

Internal & external link-building

Disavowal of low quality links

Directory submissions

Content Creation

Content creation is the contribution of information to any media and most especially to digital media for an end-user/audience in specific contexts. Content is one of the heaviest weighted factors in a strong SEO strategy.

On-site copy optimization

Blog creation & syndication

Video content

Press releases

UI/UX

UI/UX stands for “User interaction & user experience”, which refers to your visitors' ability (or lack thereof) to maneuver and navigate your website. An easy-to-use, navigable website gets preferential treatment when it comes to people, and the same goes for search engines.

Site speed optimization

Mobile responsiveness

Page & site architecture

CDN implementation

Tracking and Analytics

We provide a custom dashboard for you to track live minute-to-minute updates. You’ll never be out of the loop when it comes to Scale’s SEO strategy, how it’s affecting your site, and how it’s helping grow your business.