Why Trust is Essential for Collaborative Consumption Platforms. The sharing economy is talking about trust, and we like where the conversation is going. Recently collaborative consumption thought leader, Rachel Botsman, has done a great job identifying the need for a unified trust system within the sharing economy at her TED Global talk about trust and collaborative consumption. If we take the all-inclusive term“collaborative consumption,” and you break it down into subcategories, it’s easier to understand specifically how trust is essential within different segments of the sharing economy

Building a trust system for the Sharing Economy #TrustCloud. TrustCloud measures your virtuous online behaviors and transactions online then turns it into portable TrustCloud Score you can use anywhere on the Web and on peer-to-peer marketplaces.