Figures

Typographic Variants

Linotype Gothic is part of a trio of three similar typefaces born out of forms from the American industrial age: News Gothic®, News Gothic No. 2, and Linotype Gothic. All are legible sans serifs well suited for clear, contemporary business communication needs.

News Gothic came first, originally designed in 1908 for the American Type Founders by Morris Fuller Benton. It is one of the quintessential designs of the early 1900s. News Gothic No. 2 is a more comprehensive digital type family, which was digitized by the German D. Stempel AG type foundry in 1984. After News Gothic No. 2 was selected for the new corporate identity of an international company based in Germany, the adjustments and fine-tuning made to its design led to the birth of Linotype Gothic, a new typeface in its own right.

Now updated for 21st Century needs and conventions, Linotype Gothic is perfect for corporate identity and communication work. A strong text-based design, Linotype Gothic's upright capital letters bear similar visual width to each other, and the lowercase is compact and powerful.

Linotype Gothic has a completely new italic companion, designed especially to work together with its upright forms, which is more contemporary than the original found in News Gothic or News Gothic No. 2. It exhibits a level of dynamism appropriate for 21st century corporate typefaces, and its forms differentiate it enough from the roman to ensure complete visual accuracy when used for accentuation.

Linotype Gothic supports all Western, Central, and Eastern European languages that make use of the Roman alphabet. The font has been superbly hinted, rendering it apt for office applications and onscreen reading. Linotype Gothic may be used in print at any size; it is legible in both text and display settings.

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