Client – William Hill

Objective

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A Consumer reward program to provide benefits and services to their member base.

The Solution

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The William Hill Rewards program allows customers to collect points for every bet placed on racing and sport, allowing redemption for Velocity Frequent Flyer points or Bonus Bets. A full Concierge Service is provided by Hachiko to their VIP member base, allowing high-flyers the ability to redeem their points on anything they choose. Hachiko’s Concierge team provide quotes and facilitate the fulfilment of any product or service chosen.

The Result

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With the program new in market early redemption levels are exceeding expectations and ensuring that members are seeing great value in their chosen rewards.