ATC Brokers - PAMM Plus

Explainer

Product

ATC Brokers created a complex product with multiple features that is capable of outshining their competition. The problem was they needed help communicating a comprehensive, technically-natured message to their experienced, but skeptical, audience in a concise and effective way.

Challenge

The new product, called PAMM Plus, wasn't going to be easy to communicate to the broker industry. The brokerage process and Forex market is a very detailed and multi-faceted environment. There are many components and features that needed to be distilled into a concise message. In addition to the messaging, we were challenged with presenting the software in a graphical way while including necessary screen shots. With no prior knowledge of foreign exchange markets or brokerage software, our team ventured into uncharted waters to find the right messaging, motion graphics, and overall tone for the video.

Solution

Despite the immense hurdle of having to learn a new "language" in foreign exchange market technology, our team specializes in taking complex details and crafting a concise message with visuals that make it come to life. We dedicated extra time at the beginning of this project to get the content right. We experienced software demos, conducted extensive industry research, and listened carefully to ATC's needs and desires for the message. While crafting the script wasn't easy, we developed a concise story with the potential for some amazing 2D animation to accompany the core message of the motion graphics video.

Results

The resulting 2D animated motion graphics video perfectly communicates the complex message of ATC's PAMM Plus software in a way that reaches their audience. By creating a motion graphics environment within the video itself, we were able to include both engaging and informative screen shots of the software in action. The final video also matches the visual aesthetic ATC Brokers was looking for to compliment their global online presence. ATC Brokers was a pleasure for our team to work with, and they are thrilled with the final product.

Related Work

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