More Marketing Strategy Courses

In this hands-on, simulation-based workshop, you will learn how to market effectively in a dynamic, competitive marketplace.

Objective

We designed this program to help participants put theory and marketing fundamentals into practice.

You're already armed with the basics of marketing, so this course throws you into the simulation. You and your fellow workshop participants manage the business for three years, and make 12 quarterly decisions. Your objective is outsmarting and out-executing the competitors built into the simulation.

You will make decisions around market research, target market selection, positioning, product design, pricing, distribution channels, sales force management, and marketing communications. Using metrics generated by the simulation, you will repeatedly analyze your position, evaluate the effectiveness of your strategy, and develop and execute strategy adjustments.

Benefits

Manage the real-world challenge of making decisions despite incomplete information

Observe how a particular market changes in response to your decisions

Recognize the interaction of your marketing decisions with others in and outside your firm

Understand the link between marketing strategy formulation and effective execution

Use segment/customer needs analysis to make product policy/design decisions

Registration

We encourage early registration. Class size is limited, and often fills to capacity. We request registrations with payment at least three weeks in advance of the program start date. To register, click the Enroll button above or Contact Us.

Continuing Education Units (CEUs and CPEs)

Participants earn 1.4 CEUs and/or 14 CPEs for this course. A certificate of completion will be presented from Texas Executive Education.