How R-evolution started their logo design journey

Company name

R-evolution Fitness

Overview

R-evolution Fitness is an up and coming business located in Colorado focusing on a new type of fitness. Gone are the days of boring hours on the treadmill and repetitive weight routines; R-evolution Fitness brings together the core strength experienced by gymnasts and the adrenaline of combat sports.

Tell us a bit about who you are and the people you reach

Target audience is specifically men between the ages of 18 and 30; primarily those with a background or interest in combat sports and alternative conditioning. R-evolution Fitness is NOT a gym, it is a training program designed to work with a skilled professional for one-on-one and group training. We are NOT targeting over-weight, middle-aged men and women. R-evolution Fitness is a program designed for men (and women) who are in shape and looking for that extra edge to build the lean muscle and boost performance for combat sports. Primary clients are typically men, many of whom are involved in jiu jitsu, boxing and various types of martial arts.

Requirements

We are looking for a bold logo to use on our website - something that will appeal to our target market (males 18-30yrs). The obvious solution is to bring in the "evolution" portion of the name, however, we are NOT interested in any traditional evolution designs (i.e. the transition of the human figure), however, we are open to suggestions and the creativity of designers such as yourself. We will provide guidance and feedback along the way, but would like to start off with an open mind.

There are no color requirements, but we are not interested in light or boring colors - this needs to stand out, and capture the attention of our visitors! There are no font requirements, however, we are drawn to those such as the fonts used for the MusclePharm supplement line (http://www.musclepharm.com).

Please feel free to ask questions along the way - we will monitor this regularly and try to answer as quickly as possible.