Wurts & Associates Rebrands as Verus

Rebranded as Verus Advisory Inc. and Verus Investors LLC,
the former Wurts & Associates is looking to double down on its investment
research and consulting services.

“Our new name derives meaning from the Latin word ‘verus,’ meaning
‘real,’ ‘genuine,’ and ‘truth,’” explains Chief Executive Officer Jeffrey
MacLean. He says the new brand will offer a “direct connection to the
attributes our clients appreciate including integrity, trust and independence.”

Going forward, the consulting side of the business will be
known as Verus Advisory Inc., reflecting its primary role of providing research
and investment guidance to clients. The discretionary management and outsourced
chief investment officer (OCIO) business, previously known as KEI Investments
LLC, will be known as Verus Investors LLC, reflecting its primary focus on
designing, constructing and implementing customizable risk-based investment
portfolios.

The firm says it will maintain its philosophy of partnering
with clients to meet their enterprise objectives by achieving long-term
investment goals. “Our new brand will better reflect that common goal and the shared
values, resources and capabilities that power two distinct approaches to achieving
it,” MacLean adds.

The businesses of Verus work with a variety of institutional investors,
including endowments and foundations, corporate defined benefit and defined
contribution plans, public pension plans, and multi-employer trusts. The firm’s new
website is www.verusinvestments.com.