iWant is the first Filipino streaming service to sign the ASEAN SVOD Industry Content Code, joining others such as Netflix, HOOQ, iflix, Malaysia's tonton, Astro, and dimsum, and Thailand's DOONEE.

By signing the Content Code, the first streaming platform made by Filipinos for Filipinos reinforces its commitment to keeping its content authentic, free from hate speech, hate crimes, pornography, and other forms of inappropriate content. Elaine Uy-Casipit, iWant head: ‘We are honored and thrilled to unite with other distinguished streaming platforms in the region in this pledge to create and produce socially responsible content, which has always been the top priority of iWant as the Philippines' first local streaming platform’.

She completes: ‘Aside from providing high-quality entertainment that resonates with Filipinos, we want to make sure that our users are able to access and watch video content that matches the viewing preferences of every member of the family’.

Developed in 2017 and officially released in June 2018, the Content Code is a self-regulatory framework that aims to ensure the commitment of online streaming services in the ASEAN region to uphold the interests of their users by providing content that does not infringe copyright and does not promote pornography, violence, terrorism, and hate crimes. It also aims to protect minors from accessing age-inappropriate and sensitive content, empowers users and their families to choose video content that suits their needs, interests, passions, and values, and serves to distinguish legitimate services from pirate sites.

Louis Boswell, CEO of the Asia Video Industry Association (AVIA), the trade association for the video industry and ecosystem in Asia Pacific, added: ‘We are delighted to welcome another Online Curated Content (OCC) provider signing up to the code. Self-regulation of this industry was first discussed in September 2017 at the ASEAN Telecom Regulators Council dialogue, as a way to create pan-ASEAN solutions. Putting in place a code which distinguishes legitimate, responsible content providers from pirated and user-generated-content platforms gives regulators confidence and consumers control. We are glad to see the momentum of adoption across the region and look forward to seeing more companies join us in this commitment’.

The signing of the Content Code between iWant and AVIA was held on August 28 and was witnessed by partners from Netflix, AlexLong, public policy manager, Asia Pacific; iflix, SherwinDelaCruz, country manager; HOOQ, SheilaPaul, country manager and JeffRemigio, director of content and programming; and AVIA policy and research director ClareBloomfield.

Since its launch in November 2018, iWant, which boasts the biggest library of Filipino video content, has produced original movies and series month after month – setting itself apart from other streaming platforms and changing the landscape of Filipino entertainment and digital content. It now has 3.8 million app downloads and 13 million subscribers.