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New B2B Product - IMS Business Genetics

Infogroup Media Solution announced the launch of IMS Business Genetics to extend data offerings for B2B marketers.

Leveraging industry leading transactional data, Business Genetics users will have access to more than 54 million contacts and unprecedented omnichannel marketing capabilities. Focused on effective customer acquisition and reactivation, Business Genetics allows marketers to target prospects via direct mail, telemarketing, email and digital channels.

“There are many marketers out there using transactional data for postal efforts, but these companies need additional channel coverage to reach decision makers at the right time and place,” said Gretchen Littlefield, president of Infogroup Media Solutions. “IMS Business Genetics gives them the ability to structure tailored campaigns from beginning to end and target the best audiences possible across all channels. With this solution, marketers can successfully reach their target audience based on historic buying behavior and deliver relevant content to that audience through preferred channels.”

IMS Business Genetics utilizes multiple best-in-class data sets to create a unique platform in the direct marketing space. Using a combination of proprietary and third-party data sources provides B2B marketers both transactional and deep demographic insight into existing and potential customers. Additionally, with a multitude of contact titles per buying location, offers can reach the correct decision maker for any given product or service.

“With this new solution, marketers can utilize Business Genetics to make informed decisions on how to best acquire new customers,” said Mike Iaccarino, CEO and chairman of Infogroup, parent company of Infogroup Media Solutions. “With Business Genetics, B2B marketers can easily determine who is interested in a product or service and successfully act on it. This new solution will help users truly engage with and target the right customers and, in the process, understand channel dynamics and how they influence the buying decision.”