BAT Foundation Rebranding

The BAT Foundation is a charity which focuses on medical research and specialised equipment for drug-free Alzheimer's therapy based on ping pong play. The rebranding project aimed at giving the charity a young, energised and positive image that would help deliver more impactful messages and raise awareness on the disease.

The new identity includes a range of bold colours, a set of graphic assets that can be used both as hero pieces and backgrounds, and a unique filter to be applied to all photography.

The new identity uses the beautiful and incredibly versatile font Proxima Soft that, combined with the new brighter brand colours, gives to the BAT Foundation a modern and fresh look.