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Mac App Store more than doubles new users

People are interested in what effect yesterday’s launch of the Mac App Store has had on Evernote. I’ll let one graph tell most of the story:

Each column shows the number of new users that signed up for Evernote every hour starting at midnight on New Year’s Day, up until a couple of hours ago. The red portion shows how many of those new users came from the Evernote Mac client.

So far, 166,789 new users have started using Evernote in the first few days of 2011. Since the launch of the Mac App Store, more than half of them are coming from the Mac. About 40,000 new users have signed up from the Mac so far. Note that this is new users only! It’s not the same as the total number of downloads from the Mac App Store (we had 90,000 of those, from store launch till midnight last night), because a large number of people downloading us from the Mac App Store are already registered Evernote users from a different platform.

All in all, I think getting on the Mac App Store on day one was worth the effort.

And hopefully when they (the new users) have had a chance to play with it they’ll realize just what they’ve been missing out on in their life! Me, I’ve had Evernote for quite a while now and I just love it, so much so that I’ve just hit my monthly upload limit Unfortunately I can’t afford to go Premium at the moment, but I sure will when I can. Thanks for a such a great product!

40.000 people downloading a free application are not 40.000 new users (“active”). But good to hear that 9 % of all the App Store downloads are one free application. Regarding the latest Apple press release (“1 million downloads in 24 hours”), the store isn’t that successful at all (with maybe 200.000 people downloading Twitter, hehe)

The App Store is distributed in OS X 10.6.6, a major update which requires a reboot. And the automatic updater only checks for updates once a week by default, so most people won’t have even been prompted to install it yet, and those who have will have probably clicked ‘not now’ when it asked them to reboot (I normally do.)

Though seriously, you don’t think 1 million app downloads on the first day is impressive? I’d say that’s a good figure given the gradual rollout.

Depends on what your measure is of success is. If the measure is monetization then evernote and twitter are not a huge wins for the store I guess. If the measure is expanding the market for developers, then the data above is a huge win for the app store. Effectively it means the Mac platform is more activated and as such is a richer target for developers paid or not.

This is an amazing example of the power of frictionless distribution. Something like the App Store makes it so easy to find and install Evernote, that there’s a huge jump in new account creations. I hope some of those folks convert, and drive revenue to pay for more investment in innovation. Evernote is a tremendous app: It’s like TiVo for the mind!

Just want to wish you guys all the best for 2011 and a continued growth! I’ve been using Evernote increasingly more especially with taking notes down and writing content for my new website on baby clothes.

Great news, I already have the latest downloadable Mac client 2.0. However I note that the Mac App Store version is 2.0.1. Should I upgrade via the Mac App Store or can I leave the existing client to automatically upgrade?

I had Evernote installed before the app store release. I used Evernote’s internal feature to try to update to the version listed on the app store with no success. The only way to update (this time) was via the app store. That definitely skews the resulting statistics.

While the punditry wrung their hands about the effect the App Store would have for developers (‘Egads, another closed Apple eco-system!’), I was pretty sure it would be a win. Unlike the iPhone store, Mac developers are still free to distribute in all the same channels as before. The change is that there is one, high-profile place where the average user can go and trust the experience.

Even if it drives prices down a little, I think developers stand to profit from shipping a lot more software. A strong software base is good for the Mac platform as well.

I just started using Evernote the other day because Don McAllister of Screencastonline.com released an excellent tutorial of your product. I had heard others mention it but never quite got around to trying it until I watched Don’s show.

I suppose the Mac App store update is something I need to do soon, but so far, I haven’t gotten around to it.

Very interesting stats! Sounds like the App Store will be a smash hit. Great news for you guys! I actually re-downloaded Evernote through the App Store because it felt more organized getting it from the “official” store.

Great – as long as I’m not forced to pay for Evernote in the Mac App Store. It’s very annoying that the local Mac App Store prices are mostly higher than the original USD prices. In my case, the difference is 15+%.

Evernote is my lifeline across two OS, ipad and iphone, for work and home, every hour of the day. What can’t be stored in Evernote, can be photographed and inventoried. It simply gets better and better.

I was at the gym yesterday, chugging on the elliptical, when a Santana song came up on my iPod Touch. WOW I thought – this would be perfect theme for the screen play I am working on.

As soon as I was done with the elliptical (and caught my breath), I sat down, clicked on Evernote, and added a note with the song name. No connection to internet? No problem. When I got home it synced on up and I was able to flesh out details.

Without evernote – that all might have gotten lost in my poor old grey cells by the time I got home.

What are the thoughts on switching from using direct downloads from evernote.com to using downloads from the mac store? I assume the latest version will probably be available via the website before they are on the mac app store because of Apples approval process. But it would nice to be able to update all apps from one central place and to be notified when the new version is available.

I used Evernote recently to document my visit to a mine located remotely in the jungles of Indonesia. I took pictures, wrote a note about what the picture was all about, and the fact that the iPhone was recording the longitude and the latitude of the place where I took the pic was a huge plus…It was all amazing. I cannot think how else I could have documented this visit. And all without even a phone connection – I guess iPhone also deserves part of the credit.

I think even the designers of Evernote would not have imagined that their app would be used this way.

I am now struggling to export the contents to a report, but there seems to be no easy way of doing this. Or perhaps I am not doing it right..