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Description

Are you frustrated by ad hoc enquiries from all over the world? Would you like to start selling overseas but have no idea where to start? John Harrison is an international strategy and marketing expert and will help you to prioritise overseas markets using market research

You will learn:

How to use a practical model for selecting and prioritising export markets and the benefits of undertaking market research

How to prepare a research project plan to develop a strategic approach to your international business

Real knowledge to take away and use in your company in the form of a model for effective and time-saving desk research using the internet

The key concepts that are important when visiting an overseas market to conduct research and some pointers to use in selecting and commissioning professional research

How to use a framework to ensure you don’t forget anything when you undertake market research

Information about marketing research support available to you through DIT