Every single day we make hundreds of decisions: “Do I hit the snooze button one more time,” “What should I wear,” “What route should I take to work,” “Do I want a cup of coffee or should I go with a tea?” Sure, we make monumental decisions too, but usually those aren’t as frequent.

Do you realize that a lot of the decisions that you make every day are made in just a couple of seconds? In one on my favorite books, “Blink,” author Malcolm Gladwell talks about those two seconds–really crucial seconds-that we take to “decide.”

Malcolm had this to say: “In “Blink” I’m trying to understand those two seconds. What is going on inside our heads when we engage in rapid cognition? When are snap judgments good and when are they not? What kinds of things can we do to make our powers of rapid cognition better?” Continue reading →