run the digital activities of the Expert Club program (develop services, coordinate their production and maintenance, support end users directly and through sales staff, promote use) (10%)

improve the brand and product presence on third-party sites (develop, implement and maintain product and brand presentation guidelines, engage with all sites that make use of our trademarks and especially retailer sites, address abuses and refer continued breach to Legal for follow-up) (5%)

Documentation, development and maintenance of the content management systems and other operation tools, and training and support of local digital communications staff

Developing and sharing best practices, valuable examples (both in and outside of the industry), interesting trends, to influence colleagues and key countries

Budget forecasting, maintenance and accounting, re-invoicing (5%)

Support company projects that require digital communications expertise

Results areas

KPIs:

sell-through of online shop of Experts Club members

new entrants to ASICS CRM through retailer channels

number of online stores using ASICS-supplied assets

number of complete product presentation packages delivered

Make best use of existing resources, both ASICS infrastructure and third-party services, wherever relevant. Focus on obtaining value from current infrastructure before developing new systems. Develop shared usage of infrastructure across Europe.

Gather content both from within the company as from external parties such as advertising agencies. Oversee translation when necessary. Oversee content timing and publication. Responsible for achieving projects on time, on schedule, and with adequate quality.

Prioritization and independent achievement of own tasks. Participation in team and department activities, including planning, budgeting, reporting.

Relation pattern

Internally

Report to digital communications manager

Close contact with sales department in Europe and in countries

Solidarity with digital communication team members, both European and country staff. Ability to back up colleagues for everyday activities

Share information, get feedback and gather content from marketing, product marketing, and retail