Mr Baird joined business leaders backing CHeBA's research into Alzheimer's disease and other dementias.

"We need help to get resources directed to researching prevention, diagnosis and treatment and corporate Australia is the best hope we have for getting the volume of funds we need quickly, so we can start seeing results," Genworth Mortgage Insurance chairman and CHeBA ambassador Richard Grellman told The Australian Financial Review.

"With a rapidly expanding ageing population, dementia is set to bring an enormous challenge to health, aged care and social policy. I fully support Richard Grellman in his role with CHeBA to drive positive change for the future of all Australians," Mr Baird said.

CHeBA Co-Directors, Professors Perminder Sachdev and Henry Brodaty say they were encouraged by the philanthropic support received from the Australian business community to date.

"Funding support is critical for the research breakthroughs needed to tackle dementia," Professor Sachdev says.