MHI Vestas

The Client

MHI Vestas Offshore Wind was founded in April 2014. With two parent companies that are global leaders in wind power and offshore venture, they have strong foundations in the wind and offshore power markets. With huge track records of Vestas Wind Systems and Mitsubishi Heavy Industries Ltd this has led them to pioneer the way forward in the wind energy industry.

THE CHALLENGE

We are working with MHI Vestas Offshore Wind to help bring them leading market and communication support. This includes print, outdoor, online, email, radio and social with the overall objectives to: drive awareness of job opportunities, increase awareness of their jobs fair and to drive attendance to the jobs fair, to generate job applications for their 70 vacant positions and to increase awareness of MHI Vestas as a distinct company from Vestas.

The RESULT

With a tight deadline, we got straight on to creating an all-encompassing promotional campaign involving PR, print, online, email, radio and social media. Our cross-platform approach made a huge difference in driving up visitor numbers to the jobs fair and raising awareness of the company across the island.