Design: Blog

I was reading a blog post by a professional poker player, Rob Baker. I seem to have a fascination with Poker players not necessarily because they gamble or take financial risks but because they study human behavior. In this instance Baker was studying his new opponents and wrote about an Read more…

Bad jokes aside, designer briefs is a tool, a Q & A session, that graphic designers use to dig deep and truly get to know your business, the perceptions you have of your own business, your goals and the customers you are trying to reach. A brief simply informs your designer. The questioning continues until the designer is comfortable Read more…

I read a ton of blogs from a variety of service providers such as designers, marketers, branders, and more. A common problem is the misuse of the words brand and logo. Tragically, it misleads new young entrepreneurs and small business owners into thinking branders are designers and designers are brand experts – not necessarily so. It is no wonder small business start-ups do not know where to start when they start looking to begin marketing and who to hire. Read more…

Brand or Logo: Which came first the chicken or the egg? Should a logo come first in your business is a question I hear quite often. I thought I would address that issue in this post. Marketers, graphic designers and entrepreneurs toss around two words like a hot potato. These two words are logo and brand(ing). It can be really confusing to someone who has Read more…

I will say that this phrase makes me chuckle a bit now. While I do believe, generally speaking, that the premise and the intentions behind the use of the phrase “good design” by myself and colleagues in the communication design industry is pure and honest to mean something more like design that is “useful, functional, brilliantly thought out, expertly executed”. Read more…

In this video I am going to say the word “inject” way too many times and I am also going to look washed out and a there is too much contrast in my lighting. I ask humbly for forgiveness, I am practicing a little imperfect action here because I am learning all the technical aspects about video I will correct it in the next one. Read more…

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MANIFESTO

Andrea Robinson is an entrepreneur
enthusiast, brand strategist, marketing
consultant and illustrative graphic
designer who believes success is largely
defined and attained by following your
vision, doing work you love and working
with people you enjoy. She is known for
her ability to move calmly through crisis
helping others tell their story since 2001.