The simple founding principle :
To
design and develop unique, practical and affordable magnetic assembly
products that work well, last long and solve at least 80% of any
company's material handling problems.

With the backing of over 100 combined years of Magnet assembly manufacturing, consulting and design experience, Lifton Magnets®
saw a successful trajectory in providing product design, development,
manufacturing and consultancy in the field of magnetic material handling
and clamping applications.

Year 2005 : Setup of Metrology services

With several successful years of interlocking large clamping devices
with the control systems of several leading machine tools, the services
division of Lifton Magnets® was next tasked to provide systems integration to metrology devices from Blum-Novotest®
on these machines. It was a natural complement to providing
leading-edge real-time testing, measurement and correction techniques on
the cutting tools and workpieces that are clamped by our magnetic
clamps. This synergy offers a one-point solution to our customers to
select the best clamping and measuring tools to enhance their
productivity and cut processing times.

Lifton Magnets® believes entirely in sales by reference and
is proud to enjoy more than 99% customer satisfaction levels and
maintains an unusually close working relationship with all its
customers. Our motto is simple.

Customer Satisfaction through delivery of commitments - at any cost.

No purchase manager will ever get faulted for choosing a Lifton Magnets®product.

Come. Be a Lifton Magnets® customer and enjoy the difference.

OUR CUSTOMERS

Lifton Magnets® is a customer and people
centric organization. We consider people to be valuable assets. We take
pains to develop and maintain relationships be they our customers or
staff.

We take painstaking effort to find the best person for each position and ensure that Lifton Magnets® is a life long association for them. Because of this, we have high creativity, incomparable work ethic, and zero turnover.

We try to help our people to develop their career through sponsored
education, experience, and opportunity. Our people respond adequately by
placing the customer above everyone else. After all, its the smile on
the faces of our people and our customers that make our day.

We have been told by so many of our customers that they find our company
to be unique and different. If anything, our uniqueness may stem from
our business approach itself. We would rather let a sale go than
recommend a solution which is unlikely to work. And if we do recommend a
solution and it doesn't seem to work as committed, we would do
everything in our power, including losing money to re-build, re-design,
re-work and re-install our solution. And since our commitment is our
most valuable asset, you can be sure that when we have committed
something, it will be delivered. No matter how.

No wonder then, that many of our customers find us to be unique.

OUR PARTNERS

Lifton Magnets® commits
substantial resources to support our partners, providing them products,
training, professional services and field sales engagement. The
Partnership program ensures that Lifton's partners are successful in
developing, promoting, and selling our products and solutions.
Ultimately, the Alliance Program assists partners in growing their
business by incorporating the Lifton Magnets™ product suite into a
focused set of magnetic workholding solutions for today's manufacturing
environment.

Partnership program levels

Distributor Program : Appointed distributors are trained effectively to take the full suite of Lifton Magnets® products
to market. These distributors resell Lifton products, open new
geographic or vertical markets. They may sell direct and/or appoint
their own channel partners and resellers. Distributors usually
enjoy handsome financial incentives in return for greater responsibility
and commitment.

Tech Partner Program : Technology
Partners offer Lifton Magnets point solutions that are complimentary to
and add value to their own products. They work with Lifton to develop
and implement joint marketing, sales and service strategies and tactics.
This program ensures that customers receive the best technology
components. Examples include OEM Machine Tool manufacturers.

Reseller Program
Appointed resellers are effectively trained to take some or all of
Lifton products to market. These partners resell Lifton products by
opening new geographic or vertical markets. At the strategic level these
partners maybe Value Added Resellers (VARS) delivering total solutions.

Referral Partner Program
The Lifton Referral Partner Program is a single-level program designed
to recognize those individuals that refer qualified sales opportunities
to Lifton.

WRITE TO US NOW IF YOU ARE INTERESTED IN ANY OF OUR PARTNERSHIP PROGRAMS