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Heat & Glo Launches New Brand Identity

Friday, January 7, 2005

New Heat & Glo logo and re-branding effort more accurately reflect marketplace position

Heat & Glo™ (formerly spelled Heat-N-Glo) today launched a new brand identity to better define its stylish and elegant position in the marketplace. As the leading fireplace consumer brand, the re-branding effort hopes to more closely instill the warmth, connection and balance that the Heat & Glo name delivers. Key to the effort is the introduction of a new logo that replaces the letter "N" with an ampersand, which also doubles as a flame.

"When we asked consumers what the Heat & Glo name suggested to them, they indicated warmth, style and elegance," says Susan Hilt-Lagos, Heat & Glo Brand Manager. "However, when we showed them the old logo there was a disconnect between what the name suggested and what it conveyed visually. The new Heat & Glo branding effort and logo fully capture the qualities that give Heat & Glo a distinct advantage in the hearth products market."

Heat & Glo anticipates that the re-branding effort will draw more attention to the brand from builders, architects, designers and consumers. Heat & Glo will roll out the re-branding effort and logo over the course of the next year.

Heat & Glo is a brand of Hearth & Home Technologies Inc., the world's largest fireplace manufacturer and a leading provider of hearth systems for the home. The company's product line also includes barbecue grills, heat recovery ventilators, central vacuum systems and outdoor living products. Other brands in the Hearth & Home Technologies family include Heatilator® , Quadra-Fire ® and Fireside Hearth & Home® .