Category: Augmented Reality

Blog Team on Tour in Manchester at the International AR VR Conference 2017 The team from the Virtual Reality in Tourism blog attended one of the most inspiring and interesting conferences this year. The International AR VR Conference 2017 in Manchester was organised by the team of the Creative ARVR Hub at…

Just recently we reported about the different possibilities how Pokémon GO could benefit the tourism industry. After breaking the record number of 100 million users in less than four weeks on the market, the hype is still on-going as it seems. Now, several tourism providers have started to cater to…

Pokémon GO is a recent internet phenomenon that anyone with internet access has heard about. With already more than 65 million current players and rapidly increasing user numbers, it has quickly become the most successful game application of all-time. In essence, it is a mobile AR application where players can move…

Part I Connected to the blog entry about Virtual Reality in museums, we also want to look at the topic from a different perspective. As Augmented Reality is on the other side of the reality continuum (Milgram), we focus today on the other end of the spectrum. AR “[…] describes the…

We have already had a look at Augmented Reality and Microsoft HoloLens. Today we are looking at holoportation and its application in tourism. As in VR, development in AR is constant and provides new fields of application. In a recently released video, Microsoft Research is explaining what holoportation is and how it works. 3D…

While the use of VR in destinations and with airlines was definitely most prominent, there were other tourism stakeholders using VR/AR as well. There were several tourism technology providers that presented their VR contents, such as DiginetMedia or the Virtual Travel Lounge (VTL360). Both of these companies presented themselves as producers and distributors of…

Industry advisor DigiCapital sent out a note today indicating that total investment into AR and VR has totaled up to $1.1bn since the start of 2016. This record investment is a whole 400% higher than total investment in the last quarter, and this quarter has not even ended yet. That…

There is not only development on the VR market regarding tourism. While often regarded as growing slower than VR, Augmented Reality is on the rise. While several AR-type apps for mobile devices have been around for a while, true AR is only now reaching a stage of development ready for…