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Corporate Social Responsibility

Our objective is to align our values and our business practices with a sense of connection to the environment and giving back to the communities we live and work in.

CSR Policy

We are committed to principles of accountability, transparency, ethical behaviour, respect for stakeholders' interests, respect for human rights and adherence to the law

Strive to be an employer of choice by providing a diverse work-place in which all employees are treated fairly and with respect and can realise their full potential

Aim to protect the natural resources and biodiversity under our influence and ensure that all potential adverse impacts of our operations on the environment are identified and managed

Adopt fair operating practices in all business dealings

Treat our guests with respect and ensure that we offer them products and services which provide the best possible value

Involve communities in the vicinity of our properties and seek to put in place initiatives that help those communities develop

Our Initiatives in Thailand

Our Initiatives in Thailand

Baht for a Better Life

Baht for a Better Life aims to support education, learning and skill development opportunities for less fortunate children and young adults in Bangkok and rural areas of Thailand through a mixture of strategic and philanthropic initiatives. These include construction of classrooms and provision of essential learning tools for 7 border patrol police schools, scholarships and internship opportunities.

Annual scholarship grants are given to students from an underprivileged area of Bangkok who are under the care of Duang Prateep Foundation (DPF) and students of hospitality training centres for disadvantaged young adults.

Our Initiatives in Thailand

Partnership with Hotel and Catering Training Centre, Mae Sot (HCTC)

HCTC was founded in 2006 by Tak Border Child Assistance Foundation (TBCAF) and the European Institute for Cooperation and Development (IECD), for profit organisations, with an aim provide vocational training for underprivileged people from remote areas.

Since 2013, their students have been offered internship opportunities at Amari hotels and resorts, allowing them to gain professional experience and potentially, find employment after graduation that will help them become financially independent. The initiative also allows us to help build capacity for the country’s hospitality industry.

In 2015, BBL has started offering an annual scholarship grant of THB 100,000.- to support 2 of HCTC’s first year students to complete their 2-year course.

Our Initiatives in Thailand

Partnership with Pimali Hospitality Training Centre, Nong Khai

Pimali Hospitality Training Centre was founded by Pimali Foundation in Nong Khai, aiming to help fight exploitation of disadvantaged young adults and alleviate poverty in the region. The centre provides one-year practical hospitality training for youth from underprivileged background or low-income families in order for them to find employment and become financial independent.

In 2015, Baht for a Better Life contributed THB 550,000.- to support part of the training centre’s construction and Amari began providing internship opportunities for their students in the following year.

Our Initiatives

Fin Free (Since 2013)

Part of the global shark 'fin free' conservation movement, Fin Free Thailand is a nation-wide campaign to raise awareness on the serious health risks associated with consuming shark fin and the environmental impacts of harvesting.

Hotels participating in the campaign are included in a Blue List and lead the way for others to improve their policies on sourcing sustainable seafood.

Our Initiatives

ChildSafe (Since 2016)

Created in 2005, the ChildSafe Movement sets to protect children and youths from all forms of abuse and prevention from engaging in dangerous behaviours while influencing all tiers of society to create a positive environment.

We proudly entered a collaboration agreement with Friends-International in 2016 for all our properties in Thailand to become a supporter of the movement, a practice in line with the UN Convention on the Rights of the Child.

Our Initiative in Bangladesh

Our Initiative in Bangladesh

Taka for a Better Life

Partnership with The Sreepur Village (Shishu Polli Plus)

Donations to Taka for a Better Life will go to support work of The Sreepur Village (Shishu Polli Plus), to help provide essential learning tools and skill development opportunities for destitute mothers and children in Nepal to enable them to function independently in the society and uplift themselves to a better future.