Category: Infographics

Whiteboard Animations & Videos Animate Your Brand And Set Message Free! Whiteboard animation is a process where a creative story and storyboard with pictures is drawn on a whiteboard (or something that resembles a whiteboard) by artists who record …

Our vision trumps all our senses & other reasons your content must be visual We are visual animals who are inherently drawn to content that contains rich, attractive images. Indeed, our vision trumps all other senses. What we see has a profound eff …

Our brains crave images! Here’s how to pick the right visuals for your content. Imagine you’re surfing the web and you come across a page with huge blocks of text and no images. Within nanoseconds, your brain tells you this will be painful to read. And …

What the heck is inbound marketing? Believe it or not, I get asked this question a lot. Here’s the short answer: people are looking for you online, so inbound marketing helps you attract customers – not interrupt them. How? Inbound marketing focuses on …

Does your employer branding make people want to work for you? Your brand isn’t just about your logo, ads, and social media posts. Nor is it just about getting customers and clients. Your brand is also how you’re perceived as a place to work. If you don …

I read an article recently about what CEOs want from their marketing teams. To sum up, they want technical people who can show analytical proof that marketing is working. What happened to ideas?! Marketing people are now required to be more mathematica …

If you think print marketing is dead, think again. Digital is ubiquitous so print is making a resounding rebound. There are roughly three zettabytes of digital content out there right now (a zettabyte is a trillion gigabytes of data). Each of us is fur …

Why the best SEO tactic is to create the best content and user experience you can: The days of cheap SEO outsourcing consisting of directory and article submissions are O-V-E-R. Of course, most of all, your customers need to find your website. Yet, if …

Chris Parker, Owner After a 10+ year career in the online advertising industry, I am thrilled to be focused on building my own company. Founded in 2014, P4 Sales Consultants is a full-service marketing and consulting firm based in Denton, Texas (just o …