Unilever Carte D’or

THE NEED

Carte D’Or, leader in the ice cream and desserts market, aimed to tackle the ‘premium’ customers segment by developing a range of products under its ‘Patisserie Range’. The goal was to increase the number of consumption occasions as well as the number of potential consumers.

Key to the success of the strategy was the understanding of the drivers, triggers and barriers for consumption within the complex market of cakes and desserts in Southern Europe

THE NEXTPLORA’S SOLUTION

Through an online community of 80 consumers, our INSIGHT 3 approach allowed to explore and analyse the Complete Dessert category, understanding the logics that underly the relationship between products and occasions

A thorough and articulated picture of the category allowed to identify the best product and pack design guidelines. This step was crucial to tackle the market by selecting and optimizing a number of concepts

THE RESULT

In 2017 Carte D’Or successfully completed its Patisserie roadmap updating the range with new logs, cakes and mono-portions