Dubai’s eMart real estate portal attracts 30,000 visitors

Since its launch a few weeks ago, Dubai’s new online portal for real estate transactions has been able to attract approximately 30,000 visitors.

Dubai Land Department’s (DLD) eMart launched in November and now represents 150 real estate firms, 230 investors and more than 1,300 property units with a combined value of AED139 million, exceeding the authority’s expectations.

According to Sultan Butti bin Mejren, director-general of DLD, this demonstrates the portal’s popularity as an all-in-one hub for lucrative property investments.

“Going forward, we fully expect eMart to achieve much greater success, both quantitatively and qualitatively, as its reputation grows,” he says.

The total value of property offered for direct sales exceeded AED130m. eMart also conducted its first e-auction, with transactions quickly passing the AED75m price band.

Mejren says that the visitors represent a cross-section of various nationalities – more than 20,000 Emiratis, 2,500 Americans, 700 Brits and 500 Saudis. He adds that there is also a growing interest from Indian, Pakistani, Kuwaiti, Qatari, French, German Russian, Canadian and Japanese buyers and sellers.

“This reflects eMart’s cross-cultural appeal and Dubai’s prestige among global property investors, following the renaissance of our real estate sector. Dubai is currently the second most sought-after property destination after Hong Kong, but it always aims to be the very best and the same philosophy will drive eMart,” Mejren concludes.