Convenience drives popularity

Tissues, a worldwide growing market

Annual world market growth of app. 20%

The passed 10 years the world market for wipes showed an average growth rate of app. 15% per year (source Euromonitor). Demand for wipes, both consumer and industrial, is expected to reach nearly 3 billion Euro's in 2020 and its growth percentage accelerates. The main drivers are convenience and product innovation. Six years ago the babymarket was dominant with an 60% share. Nowadays cosmetic and cleansing wipes has reached a turnover-share of 50 procent and keeps growing double digits. (Wet) wipes are increasingly used for all kind of purposes which makes the product extremely suitable for promotional use.

A refreshing idea for carrying your message.

Wet and dry tissues are becoming more and more popular amongst all people and applications are numerous. This makes the product extremely suitable for promotional purpose towards all different target groups: from beauty salons to insurance companies, from opticians to hospitals and from mechanics to hairdressers. The product can be used by anyone, at anytime.