“Realistically, it’s too early for any of us to know the impact,” said ABC-Disney global TV head Ben Pyne of the financial market freefall.

But the TV industry’s always showed a remarkable ability to roll with the blows. The U.S. majors look best placed to ride out the turbulence.

“We believe we’re well positioned with major brands and franchises which people look to, great creativity which we can put across multiple platforms within our company and with our distribution partners,” Pyne said.