Scenarios

Mary is a 32-year old marketing strategist and a prolific knowledge-generator. She frequently analyzes competitors and markets to keep the company up-to-speed. However she has stopped sharing her work with her Co-workers via Connect because (1) she can't tell if they are reading them or getting anything out of them; (2) they can't capture what they learn as they read and will likely forget it all anyway; (3) they can't see if anyone else is reading them, what they are learning or contributing; and (4) there is no mechanism for feedback or collaboration about specific sections, points or facts contained within the reports.

Joe is a 27-year old product manager and an eager knowledge-consumer. In his personal life he is a heavy user of social networking tools and is a sponge for absorbing knowledge. He likes the idea of using Connect to learn from his peers, but too much of what he finds is: (1) superficial dialogue; (2) whole documents to download/read; and (3) website hyperlinks to follow and read. As a result, he barely logs in because it is too hard and takes to long to find useful knowledge.

Social Learning

COMMON ISSUES

How do we move from having social conversations to actual learning?

How can we engage learners in engaging and interacting with content at a deep, meaningful level?

How can we track and measure social learning and it's impact?

HOW SMARTSNIPS HELP

Providing a higher payoff for adding content to posts and a richer experience for those consuming it

Smartsnips are trackable, measurable outputs from reading and learning

Scenario

Aaron is a 24 year-old Millennial. In college, he and his fellow students used the latest-greatest collaborative tools for projects, papers and research. They learned by collaborating and interacting with each other around content... sharing what they were getting from it, perspectives they added to it. Aaron seeks to learn, grow and progress in his career the same way, however the Company tools don't fit how he learns or his 120-character attention span. For Aaron to develop at the pace he seeks, he needs a more bite-sized, collaborative and interactive experience.

User-Generated Content

COMMON ISSUES

How can lengthy content-creation cycle keep up with needs?

How do we make use of all the experts and content we have in-house?

How can we make it easy for employees to create training content so they do it?

HOW SMARTSNIPS HELP

Smartsnips enable employees to turn pre-existing content into learning objects just by reading and snipping

Dead simple to create -- if you can draw a box with your mouse, you can create a Smartsnip

They are trackable, modular learning units that can be easily organized into groups and sets

Scenario

Rick is a 43-year sales VP, and a results-driven leader. The team he manages calls on surgeons who expect his reps to be experts on the latest peer-reviewed literature, best practices and FDA issues. The traditional process of creating content offsite and firing up the LMS just can’t keep up. Aaron knows his company is packed with internal experts who have the knowledge. If they just had an efficient way to express their knowledge and make it accessible, Aaron’s team could get all the training they need internally, timely and cost-effectively.

Darby is a 32-year old Director who runs the contact center for a large, rapid-growth tech company. New products are being released faster than ever, and she can’t train her people fast enough using the traditional process because: (1) content creation takes too long; (2) getting everyone routed through the LMS is too cumbersome; (3) her people are forgetting way too much by the time they get back to their phones; and (4) re-accessing the original content via the LMS is not an option as it takes way too long. Darby needs a faster way to “re-program” her team using the product documentation that others already created for the new product.

Finding Experts

COMMON ISSUES

Not sure how or if you can equate social activity with expertise level?

Don't trust self-reported skills on profile pages?

Not sure you have a reliable, verifiable way to surface the experts within your company?

HOW SMARTSNIPS HELP

Transparency to what people are reading and thinking is a powerful way to identify expertise, and for your internal experts to prove it

Scenario

Benjamin is a Partner at a Fortune 500 management consulting firm. To land a large account, he needs to bring together his most knowledgeable team of experts on strategic use of cloud computing. This is hard for Benjamin because: (1) half the consultants in his company list “cloud computing” as an expertise they have; and (2) despite finding numerous social posts on the topic, it is hard for Bob to tell if any of those who posted are even experts.

Institutional Knowledge

COMMON ISSUES

How could Connect be used to capture institutional knowledge of retiring workers?

How can we capture knowledge at a deeper level beyond just social posts?

How do we get Baby Boomers to take the time to document what they know?

HOW SMARTSNIPS HELP

Smartsnips are a low-friction, more natural way to capture institutional knowledge

Creating Smartsnips is similar to highlighting and annotating -- a familiar process for Baby Boomers

Scenario

Frank is a 61-year old geotech engineer who retires in 18 months. He works for a large oil and gas company and is brain is packed with valuable knowledge. The company has been encouraging Frank to share his knowledge with the up-and-coming folk by: (1) using the new-fangled enterprise social network; (2) writing blog posts, or creating wiki entries. Frank wants to share his knowledge, but he is not a big writer, doesn’t know how to start and he’s busy. Frank needs a more familiar, lower-friction way of expressing his knowledge

On-Boarding

COMMON ISSUES

Are new employees being provided content rather than the knowledge, perspective and thought-process of their peers?

Is it an inefficient and frustrating process due to the quantity of material to absorb and retain?

Is there sufficient engagement and interaction within your Connect instance to plug a millennial in electronically & socially?

HOW SMARTSNIPS HELP

Smartsnips distill everything down to the cliff notes version, the needles in the haystack

Smartsnips take Connect beyond content and conversations, exposing a deeper level of thinking and expertise

Smartsnips enable new hires to see their co-workers reading, learning and sharing (in real-time)

Scenario

Amy just graduated, was hired into product development at a mid-sized medical device company and is eager to learn the ropes of product development. She’s received plenty of documents to read about her craft and company processes and procedures, however she lacks a good way to (1) get exposed to how her peers learn and think about product development; and (2) interact and engaged with them about what she is learning from what she has read. Amy is afraid to send them the documents with a bunch of questions because it is clumsy, burdensome way to engage with her new peers.

Team Productivity

COMMON ISSUES

No streamlined, collaborative way to learn and research as a team

Each team member uses their own "process" to research and learn

The important stuff winds up in brain cells and sticky notes -- offline, inaccessible and non-shareable

HOW SMARTSNIPS HELP

All team members can see what the others are reading and learning, in real-time

Thinking, analysis and collaboration all happens transparently, at the fact, finding and excerpt level

Everything everyone learns is captured as Smartsnips - one format, stored in one central spot, with single-click access to the source

Jack leads a team of business consultants trying to land a new client. In five days, he and his team need to be market experts on prosthetic ear drums. They have to absorb thousands of pages and present as experts armed with facts and answers. And they all dread the process: copying & pasting, sticky notes, legal pads & manual referencing – which makes it very hard to acquire and share knowledge as a collaborative team.