I can’t decide why I find this slightly at odds with what I most value about the Wine Society. I guess it’s something to do with it being reminiscent for me of the sort of thing I associate with more mainstream marketing driven wine businesses. Still I’m probably just a fuddy-duddy ( and in general I’ve no real sympathy with the normal complaints about things like the Society selling collectibles at market or near to market values). If I’m in a minority of one I will understand completely.

Slightly frustrating for me as 1) I am out of the country until after that date and 2) I’ve just recently placed an order into reserves and wasn’t planning any more until May earliest. However I could get order delivered to office and there are one or two bottles i’d like to get fairly soon. Hmmmm…

I feel slightly less than enthusiastic about this as well, for not immediately obvious reasons. I think on some level it seems like taking from the many to give to the few. Reminds me unpleasantly of recent politics. It may be a random choice but that doesn’t make it right or comfortable.

I can understand where you are coming from and I know it’s random selection, but I would like to think the winners will be people who buy regularly from the society rather than infrequently. A sort of reward as such for making a bigger contribution than others.

I think the odds are pretty good, I’d guess something like 1 in one or two thousand*. But as this is aimed at existing members, it’s basically the chance of a bonus for buying something you would have bought anyway!

*this is a guess, based on one golden bottle per day, since £1m a week = £142k per day = 1,420 members spending £100 each.