It seems a logical next step in the way their dealer network has been shrinking, from small mom-and-pop stores to big boxes to Amazon to *poof* direct-to-consumer.

I clicked on the Traditional to find out Gibson calls it the "mythical" Les Paul! Hahaha! And you can't even choose by weight or top, like Sweetwater lets you do. Just pay your $2700 and . . . see what Gibson decides to send you.

Henry is obsessed by presenting himself as the Steve Jobs of guitars, to hilarious results.

His next step will be to open Gibson stores.

Click to expand...

Well, he is diversifying and purchasing other related properties.

From Wikipedia -

Gibson Innovations (Philips brand), TEAC Corporation (Teac and Esoteric brands), Onkyo Corporation (Onkyo and Pioneer brands), Cerwin Vega and Stanton,[6] as well as professional audio equipment from KRK Systems also pianos from their wholly owned subsidiary Baldwin Piano and music software from Cakewalk.

You could stock a store with those items and make it worth while to visit.