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I don’t think I’ve really gone into too much detail about how I got to this point. I thought it was time to tell you MY story – Behind the Boutique.

I’m Lauren. I’m 25 and I graduated from college almost 3 years ago. Time has flown since graduation from Appalachian State University in Boone, NC. I spend my days working in marketing and my nights with my friends and family.

My Dream

I first dreamed of owning an online boutique in 2009 when I started job searching. I love shopping, especially online (as I’m sure you do too) but being tall – I’m 5’10, sometimes I have trouble finding clothes that are long enough. Especially dresses, my absolute favorite thing. So I started dreaming about a boutique where I catered to taller ladies my mom and I even discussed it semi-seriously but due to my busy college student schedule at the time, nothing really came to fruition. Fast forward to graduation 2010 – I’m jobless and nervous about my future (and moving back in with my Mom) I began writing up a business plan. 12 pages long – I have a degree in Sociology, not business; I was that serious. I even named the boutique. When I started researching, I got even more reassured that this was something I COULD do.

Working Girl

It was right about this time that I got my job! I was hired! I quickly shelved my plans and my dreams to happily settle into my 9-5 marketing job. The next two and a half years absolutely FLEW by. One day though, I read this post by Lara Casey and it ALL changed. “You know all those things you’ve always wanted to do? You should go do them.” All of my ideas and dreams were suddenly all I could think about. If I didn’t try, I would never know what could be.

Dreams Realized

Failing at my dream didn’t matter, what really mattered, was failing to realize my dream. Procrastination wasn’t an option any longer. I knew what I had to do – I had to Make. It. Happen. As my boyfriend was gone on deployment, I had alot of time on my hands. At this point, I had big dreams and time to make them come true. One cold day in January, I took the jump and applied for an LLC – I remember how nervous I was standing in the post office my hands shaking as I waited to mail my application in to the State of NC! Once I mailed it though, I felt almost immediate relief I just knew I was making the right decision for me. I worked nights and weekends on my business plan and trying to get my licenses together. I certainly ran into some bumps in the road, particularly in the naming process. You already know about my struggle to find a name for the boutique, but you didn’t know that my original name, from 2010 was taken by the time I was ready to make my dream come true. So between that, finding funding and figuring out what I needed to do to get everything started, there were definitely a few tears shed.

Roadblocks along the way

I had to apply for a special permit in order to be able to even apply for a business license. Luckily, I won the permit but I definitely was very nervous speaking in front of the Raleigh Board of Adjustment. It was actually just after I won (and was feeling really confident) that I got a call from my lawyer recommending that I change the boutique name. I have to say, I was crushed. I’m so grateful that I had the foresight not to order anything with the previous name before I spoke to my lawyer so that I only had to change my permit information and some licenses rather than everything so that was certainly a blessing in disguise. At the time though, I was pretty down. Matt was still gone, and I was lonely and nervous. That lawyer while very helpful, was expensive and I was discouraged. It was right at the time that the opportunity to attend Making Things Happen came up. I’ll save my Making Things Happen post for another day, but suffice it to say that I felt not only relief but encouragement.

Today and Beyond

I used my MTH experience as a diving board to launch me into the next level where I was going to succeed, no matter what. And that brings us to today – May 7th 2013. Today, I received my first shipment for the boutique. I cannot even put into words the excitement and elation I have from having my dream come true. Doing what fires me up truly makes me so happy. I am just thrilled and cannot wait to launch my boutique. The sky is the limit.

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My name is Lauren, and I’m starting an online clothing boutique. The process of starting this on my own has been challenging, scary and fun. I hope you’ll follow me as I document the happenings of Yellow Dress Boutique.