Yes, social media is the most important tool in 2019 for the independent artist to get noticed and draw attention to his/her/their content, but the more I look around the more I see that most artists aren’t using the social media platforms correctly.

I wanted to put a basic Social Media Strategy together for you to look at, absorb and put into practice to better utilize the platforms to leverage them into growth for your career and/or business. I promise that if you follow these simple and easy to implement strategies, you will see a return and the growth that you need to have across your accounts to be more relevant.

1. Be Consistent

If you are serious about this, post every day, and, ideally, a few times a day.

This may be a bit difficult, but the more often you post, the faster your following will grow. And ultimately, you can track the readership of your posts in terms of time of day.

The other part of consistency will be in your content.

You should consider getting a theme.

This is what Chan did. He decided to focus on inspirational quotes and superimpose them on amazing photos.

If you use quotes and images from elsewhere, be certain to verify that copyright status before using them.

The idea here is to have content that followers will be excited to share with their own communities.

All of our posts relate to images and caption tips for college students.

Our followers are loyal and do share our tips with their peers.

2. Cross Promote

If you already have a following on other social platforms, invite them to follow you on Instagram too.

Because Instagram is primarily a visual medium, your posts will not always be the same as those you post elsewhere.

Christopher K. Mercer, CEO for Citatior has this to say about cross-promotion on Instagram: “We have found a number of related niches on Instagram, particularly those who market products and services to university students.

Our cross-promotions have worked out well, and we have grown our customer base quite a bit through this strategy.”

3. Provide Incentives

Once you post a great visual/video, offer something to followers who share it with at least 10 friends.

This can be a discount or some freebie.

Don’t place this in the visual itself – put in in the conversation you start.

Conclusion

But with over 500 million users, no business can ignore the potential marketing power of this platform.

Getting it right may take research, time, and outside help, but if you follow these eight tips, you should see a great boost in following and, ultimately, revenue.

If you are interested in growing your social media accounts, turning likes into revenue and making an impression and impact with creative content creation, contact Freeman Creative Media (click here).

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