Fight the Good Fight

If I've learned nothing else during my trip to Macworld N.Y., I've
learned that both Apple Computer and New York City are two tough
customers. And I mean that in the most flattering way possible.

First Apple. Let's face it, the technology sector of the economy
is in the pits right now. Hey, what am I saying? The whole darn
thing is a struggle these days.

Apple has chosen to buckle down and fight the downturn. As Steve
Jobs said during his keynote address, "We're going to innovate out
of these hard times." And they're doing just that.

Both the new iMac and iPod are terrific. The update to iTunes is
solid. New applications such as iSync and iCal are creative and
useful. Apple is pulling together all the pieces to make "Mac to
mobile" a pleasurable reality.

Times might be tough, but Apple is even tougher. Heck, they just
opened a new store in SoHo that will knock your socks off.

Then there's New York City. In my eyes, these people are the picture
of determination. Personally, I find it challenging to work here.
But because these residents seem so focused on getting the job done
and moving forward (as quickly as possible I might add), I don't
mind the different lifestyle. This city has been an excellent
host for Macworld.

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I have found this trip inspiring. The message this week was, "If
you really believe in what you're doing, then fight for it." Both
Apple Computer and New York City are doing exactly that.

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