Making a new product or service is not that hard – but how do you ensure your customers want what you have to offer? How do you ensure product and market fit? This video interview of Ash Maurya, author of the book Running Lean, explains…

Marketing guru and author Seth Godin spells out why, when it comes to getting our attention, you cannot get your ideas to spread if these are routine or boring. Even bad or bizarre ideas are more successful than boring ones

This is an absolutely outstanding guide to social media for those who are just starting out in business and who need a quick but comprehensive exposure to social media tools and best practice. Just click on the image below to go to the web resource

Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, viral marketing principles and social metrics to sell products and gain exposure. This is an absolute must-read for all startups that want to leverage the web for marketing.

In any startup, the importance of selling can never be overstated. Some small business owners believe that their product or service is so good, it will sell itself. Nothing is further from the truth. Selling is key – and knowing how the structure of a sales presentation – face to face or in some other format – is an important part of an entrepreneur’s skill set.