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ruthdelacruz | Travel and Lifestyle Blog

Ruth dela Cruz is a travel and lifestyle blogger in the Philippines. She loves writing about her travels. Drop her a note at admin@ruthdelacruz.com. The internet knew her as @ruthilicious.

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August 31, 2018

4 Tips to Branding Your Business

When I started blogging, I never realized that this industry would be this big. I always get asked how I am doing things.

Featured photo by @rrobin_rednine

Creating a brand for your business may be more involved than you ever thought. Today, it is more than having a great blog or having some business cards to give out. Most of the successful businesses today have mastered how to properly create a brand for their business. You need to understand that branding is an important aspect for business growth, whether you are creating a brand for your startup or your business that has been around for a while. Below are the best four tips you can use to create a brand for your business.

Create a voice for your brand

Developing a voice for your brand will go a long way to give your business a push ahead. You need to ensure that the voice you develop is one which is unique and thought through carefully. This way, you will be able to portray the authenticity of your business. Your loyal and other potential customers will be able to identify you and tie your brand to that unique voice. When marketing through social media also, make sure that your voice remains as it is despite the different languages you use across the platforms.

Develop promotional products

You need to understand that the business has to maintain its relevance every day. You can develop products to aid with the promotion of your business, which is a way of creating brand awareness. Custom Earth Promos is an example of a great company to help develop your brand through products. Also, a business owner, you should be able to plan for long-term results. Even with a new business, one of the most important achievement is to craft your brand’s image for your customers. The foundation you create should be the stepping stone for your business’s growth and should last as long as the business is in existence.

Consistency is key

Consistency is a vital element down the road to the success of branding your business. Creating a brand for your business is also a way of tapping new customers and trying to retain the ones that you have. Inconsistency will in a great way confuse your customers because of the mixed up messaging they will be getting from you. For instance, you may want to use similar handles and user names on all your social media platforms. Be consistent in all the structures of your business to propel your brand toward success and to minimize drawbacks.

Converse with your customers

When customers get in touch with your business through social media, they expect to get all solutions to any problems they may have. That is why it is important to have a human and not an automated system respond to all comments. In a way, it shows that your business values quality customer service and the customers get a hint of the kind of experience they will have with your business. So, proper communication is vital and always be polite even when a customer is harsh or rude. Additionally, always ask for your customers’ insight whenever you want to make changes because otherwise you may end up scaring potential customers or alienating the loyal ones.

Got tips that you want to add?

Comment below and let me know if you want more blogs like this in the future.