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Internet advertising could overtake that on TV by 2011, according to one industry spokesperson.

Guy Phillipson, chief executive of the internet Advertising Bureau (IAB), made the prediction after the Advertising Association (AA) today released figures (pdf) showing online ad spend in the UK last year grew by almost a half.

Heatworld started off with a slight disappointment – I’d originally registered my interest via the holding page in receiving an email 'the minute Heatworld is launched', in order to be one of the first to see it. That didn’t materialise. Ho hum, no biggie.

This morning I visited the website and it is a good-looking effort with some interesting features. Several years too late, certainly, but it should allow Emap to reap some of the benefits of adopting a multichannel strategy with regards to its Heat brand.

An academic study in to the psychology of online advertising has found new evidence that internet banner ads work exceedingly well.

The paper, produced jointly by several US universities, found that, although many web users do not necessarily click or focus on a banner advert, many subconsciously register the product advertised - and make positive conclusions.

Controlling the frequency of emails that you send to your customers is a key aspect of any email marketing strategy, and the big question is how often should you do it?

There is no simple answer - send emails too often and you risk annoying the customers so much that they unsubscribe; not often enough and you run the risk that they will forget they signed up in the first place.