TAS 597: Why NOW is The Best Time to Build Your Email List + Steps to Follow

What are your plans to get your ecommerce brand competing at the highest level in your product category? Are you cultivating a significant brand presence on social media? Have you built an email list to engage your target audience? On this episode of The Amazing Seller, you’ll hear from Scott as he explains why you need an email list for your brand, how to use that list effectively, tips for running a giveaway contest, and much more. Make sure to have pen and paper ready; you don’t want to miss a minute of Scott’s valuable advice!

Isn't email dead?

Is it worth your time and resources to invest in building an email list? Is email marketing as effective as it once was? On this episode of The Amazing Seller, you’ll hear from Scott as he shares his thoughts on email marketing. While new tools will come and go, the fact is, email marketing has been around for quite a long time and is still being used today! Business leaders like you shouldn’t just keep doing something like email marketing just because other people are doing it, you’ve got to look at the data. As it currently stands, the data shows that email marketing is still worth your time and investment. Hear Scott expand on this topic and much more by listening to this episode!

Why you should consider partnering with influencers.

One of the most popular methods of growing an ecommerce brand is by connecting social media personalities and influencers who have taken the time to build a unique following. If you want to expand your brand’s reach, why not consider partnering with an influencer in your niche market? Scott has dabbled with this approach, and he’s had some great experiences. Find out how your brand can benefit from tapping into the audience of social media personalities by listening to this valuable episode of The Amazing Seller!

Remember, you are connecting with people.

In the ecommerce sector, you can find yourself losing sight of the human element because much of your work is done remotely. Whether it’s dealing with contractors, suppliers, or your clients, it’s vital to remember to treat the individual like a person who is worth your kindness and respect. On this episode of The Amazing Seller, Scott opens up about the importance of connecting with people in a way that communicates you care. If you want to stand out from the competition, taking your time to be considerate, kind, patient, and helpful goes a long way in the ecommerce business community. To hear more about this subject, make sure to listen to this episode!

Make sure to check out TAS Breakthrough U!

Are you taking advantage of all the resources you need to succeed? If you fail to continue to educate yourself as your business get’s off of the ground, you are setting yourself up for failure! Over the years, Scott has created specialized resources like the Private Label Classroom and Product Discovery Bootcamp to equip sellers so they can take their game to the next level. Now, Scott is combining those two resources and giving the TAS community access for a great value of $99 a month. To get all the details on this valuable resource at a great price, make sure to check out the link in the resources section!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

[0:35] Scott’s introduction to this episode of the podcast!

[2:00] Is it still effective to use an email list to reach people?

[7:00] How do avoid attracting people just looking for something for free?

[10:00] Scott gives an example of how to target the right people for a giveaway.

TRANSCRIPT TAS 597

TAS 597: Why NOW is The Best Time to Build Your Email List + Steps to Follow

[INTRODUCTION][00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 597 and today I'm excited because I am going to talk with you about why…

Click Here to Download Transcript <<…now is the best time to build your email list. And I'm also going to give you some steps to follow, actually walk you through that process. If you've already listened to this I'm going to kind of repeat myself a little bit but I'm going to go through some of the nitty gritty with you. Now, here is why I am saying right now, and I mean now meaning depending on when you're listening to this.If you're listening to this in fourth quarter, right now with all of this traffic that we have available to us, I mean let's face it, right now online, offline it doesn't matter there's a lot of people out there finding products to buy for gifts and also just for themselves because there’s a deal. Because right now it could be Black Friday, it just could be a Ten Days to Christmas, it could be whatever. There's a lot more traffic out there because people are looking to buy because of deals, also because of gift giving and all of that stuff. So why would now be a really good time to do this list building thing? Well again, like I said, a lot of traffic. Whenever there is a lot of traffic it's a little bit easier to get in front of people. We get more eye balls. Same thing with your Amazon listings. If you have products that are listed already on Amazon you're getting more traffic. You should probably take more advantage of that traffic. And what I mean by that is you should have a follow up sequence. You should be trying to connect with your customers. You should be reaching back out to those people and making sure that their experience was really good. So that way it bumps up your reviews and your feedback and all that stuff. But that's for a whole another conversation. But what I mean right now is why not take advantage of the traffic that's out there to build our list. Now, if you guys are new to the podcast welcome but what I'm talking about as far as like building a list is really building an asset. And a lot of people think that they're building an email list, email is dead, it doesn't work anymore.[00:02:04] Scott: I'm here to tell you that it's not dead. I send emails in my e-commerce brand that I'm partnered with. I also send emails to people that listen to the podcast. I can tell you right now, people are still opening emails, clicking through emails. They are also responding to emails. Has that number declined a little bit, maybe a little bit but not enough for me to say I'm going to not use email. The other thing is is when you're building this asset, this email of people we can then take that list and we can upload it to Facebook and we can do re-targeting, we can do custom audiences. We can do all this other stuff with it versus it just being an email list. Here is a big mistake or something that people do or think when they are building the list. They think they're building the list just to sell products. If that is what you're doing I'm here to tell you it probably won't work. You probably don't want to do this thing. It's going to take a longer time frame. Now, does that mean you can't sell things to people? Yes you will and you will naturally get sales. But here's what I have noticed when you're building an email list. You're now able to communicate with these people. If you are building a blog or a website or even on Instagram page or a Facebook page or a group or any of that stuff, this will also help you drive traffic to those other pieces of property that you own or that you control. And from there, you're going to get more engagement there. So I was just talking recently with some friends and we were kind of going through, I say friends, like business friends, like friends that understand business a little bit. I wouldn't just be talking to someone at my daughter’s volleyball, let's say for example about this stuff. But what I was saying was like if I was starting over again, like I would do exactly what I've done but here's the cool thing. Having the email list first out of the gate and not having it build slow like the way that I was doing it years ago, was like you put out something of value, maybe a digital download or something like that. [00:04:10] Scott: And then you'd have a trickle of people come in like maybe five one day, maybe seven another day, so you're slowly building your list. If you do this through a contest which we've talked about and I know that I might have some people say, ‘Well Scott aren't you going to get the tire kickers or the freebie seekers?' Yes you are but there's ways to kind of narrow that down so you get less of those people. But also some of those people are still going to be your market and they might not buy but they will spread the word. But what I was saying to my friends was I was like I would just do a contest, the way that I'm going to describe here in this podcast episode, I would do that and then I would just start driving that traffic to my blog and to my website and to my other pieces of property, web properties. So this way here I can get that engagement up. And here's the cool thing. And we're noticing this in the new brand right now. We're sending out three emails to our list a week. What this is doing is it's getting people over to our blog which is also getting that content shared.And now we're starting to monetize our traffic on our blog because we're up over 70% uniques a month plus the traffic that we're driving from our email list we're going to be able to make additional revenue just from sending people over to our blog. So see, even though you might have made a sale through that initial build of the list, you're still able to drive that traffic over there which then eventually could turn into monetization if you put ads on your site or Ad Sense or Ad Thrive or Media Vine or whichever one you're able to put on depending on your traffic. Then you're able to monetize your traffic that way. And that's another revenue stream. So as you're building this list I just don't want you to be thinking, ‘I need to sell 100 of my product in order for this thing to be a success. Could that happen? Absolutely. Has it happened for us? Yes it has. But it doesn't mean that if it doesn't happen for you right out of the gate then it's a loss or it's a failure. [00:06:02] Scott: That email list you have forever if you want it and you can do a whole bunch of things with that. And I want you to understand that these are people. We talk about an email list. These are people. Every person that is getting that message and getting that email or getting that content or getting that offer is a person. And I want you to think about that. When you're writing that, I want you to write to one person. So I’m getting a little off track here, so I'm getting a little bit excited because there's so much that I want to share with you guys about how to do it right. Like not going out there and just blasting, like just blasting out a message or blasting out a promotion. I don't want that. I want you to understand what you're doing here and you're actually connecting with people. I want you to imagine having 500 people or 1,000 people or 25,000 people that you're able to communicate with. Like just think about that. It's pretty powerful. So, let's talk about that really quickly about like the freebie seekers. Like I get that a lot. Like, ‘Scott, aren't you just going to attract people that are freebie seekers?' Well, here's how I look at it. If you put out the right thing, the right offer, the right attraction thing, your lead magnet, whatever you want to call it, if you put out the right thing you're going to attract those people. Now, are there going to be people that are like, ‘Oh, I just want to get that thing for free and then maybe I can sell it.' Maybe, but that's one person out of the entire list. I would say if you go out there and you put out the right thing, the right offer and I'm going to go through some examples here in a minute but if you go after the right thing for your audience versus it just being a random gift, that they can just give away you're targeting those people that are interested in your market. So, let me kind of get into that right now. Seeing that we're starting to get into targeting and offer and stuff. There's two important things to understand when you're looking to build your list. Number one, the most important part of this thing is targeting. [00:08:02] Scott: Now, in the past and it's still happening out there we have groups of people out there that have raised their hand, that have said, ‘If you have a deal for XYZ like anything on Amazon or maybe it's a sleek deal site where it's just any deal I want to be notified about it. I'm a deal seeker.’ That's those people. We're not going after those people. What we’re doing is we're targeting people and this targeting could be done through Facebook, through Instagram, through YouTube. There's a variety of different ways that you can do it. I'm going to talk a little bit about Facebook because Facebook makes it really easy to find your audience and then target those people. So here's how this would look. Okay, let's talk about the fishing market. You guys know I like talking about that lately. So let's say that I’m going into the bass fishing market. Then I would go out there and I would find the people that are my ideal potential customers or people that would just want to engage with me about my market, about fishing, about exercise.About whatever you are selling, quilting, whatever it is. So I need to make sure that I have that dialed in. Or maybe there's influencers in your space or people that are on TV. Maybe it's a TV show. I know my wife and my daughter into Chip and Joe of Fixer Upper. So maybe you're going to target people that are interested into that show because you sell home goods or home stuff, decor or whatever. So you might go after and target the people that watch that TV show or the people that I want to target and then you can really dial it in more and say, I only want to target women. I only want to target women between 35 and 45 or 35 and 55 so it's like you're going out there. These people are not necessarily looking for deals. We didn't go to a deal site. We're building our own audience in a sense by putting out something that we know that they would be interested. I love that example. Actually that example just kind of came to me and I'm just going to throw it out there. [00:10:00] Scott: Let's say I was going to go after the show Fixer Upper, with Chip and Joanna. So let's just say that that's what I was going to do. Well I would probably look at some of the decor like they sell like maybe I'm going to sell some of that stuff that would be rustic, maybe a barn door hardware or something. And then what I would so is maybe I'm going raffle off or do a giveaway for a distressed barn door. Maybe that's going to be a $200 for a small one, with hardware and everything. 250 bucks. I could be way off. Maybe it's $500. But let's just say it's a couple of 100 bucks. I'm going to put that door out there for that audience and these people that are watching this show and that are following those people guess what, they probably would love one of those barn doors in their house. And if they do, then we know they are all about that fixer upper thing. So maybe I have a blog and a website that all I do is I do like on the weekends I do these fixer upper things that people can do that style in their own house and they want to see the project that I'm working on this month. Actually as I'm going through this, this is a great idea. So let's just say for example my wife and I and we're doing this distressed dresser and we want to make it so it goes into our house which is inspired by the Fixer Upper show and every month we do a new dresser or we do a new piece. And as we're doing that I've got things that I need to buy. I've got tools that I need to actually strip the furniture or add the certain stroke with a certain brush like there's all these different things that I could do but all I'm trying to do right now is get people to raise their hand that I know that are interested in what I'm interested in. Or that I'm going to eventually sell products around or create content around. So, what I want to do is I want to raffle off and say, ‘Hey, guys I'm a huge fan of Fixer Upper and I love doing remodels and I love doing refinishing this, that and the other thing. [00:12:09] Scott: So to celebrate like all of us fixer uppers, or all of us people that are into this just stressed up and… I don't know, I'm thinking off the fly here but you get the idea. Here's what I'm going to do. I'm going to do ahead and raffle off this barn door with a hardware. It's a $250. I'm going to give one of these away to one lucky winner. All you need to do is go here. And then they go there and then everything on the page describes what they're going to get and I'll kind of go through with the page as far as doing a contest what those elements look like and how to really accelerate the growth. And the shareability of that. But that's what I would do. And I would run that for a week or two or maybe a month depending on right now what I would do is, depending on when you’re listening to this, I would try to let it run for about two weeks depending on if you are getting close to a holiday or something like that. But two weeks I would like to let it run. And then I would target those people and I would build the page and I'll go through the stuff that's on the page and all that stuff here in a minute. But I want you to just get the idea right now. Like we just work through this idea of what we could do if that was my market. And I just totally did that on the fly. I have no idea about numbers or anything like that. That's what I'd do. And then I would run that and then I would get hundreds if not thousands of people to raise their hand. Now, guess what, now I have got a piece of content that I probably created on my blog because again, if I was starting from scratch, this is exactly how I would do it and then let's say every month my wife was going to be doing a distressed piece of furniture or something like that. And the I would just give updates. I’d be like, ‘Hey, just want to let you know, I'm starting a new project. This week I'm doing this,’ and then I'd give all the steps, pictures, maybe a video on YouTube, showing everything and then all I'd do is I'd email the list about what I'm doing or about what she's doing. And then while they are on the blog watching the video and stuff there's probably some ads around there that I could potentially make some money on right away. [00:14:03] Scott: And what do you think those ads are going to be? They are going to be ads that are pulled in from their past searches because once they come on my page they're going to be targeted from what they've searched for. And that's for a whole other conversation which we'll probably have at a later date because it's a huge opportunity for us to monetize and really bringing in some extra revenue from traffic that's coming into our blog that we're also creating because we have an email list. So these are some different things to think about as you're planning out your strategy for building a list but also building out your content. But right now, there's a lot of traffic out there. So why not go out there and get in front of it. So that's what I would do there. And then again, I'd just continue to follow up. Once a week, update on the dresser renovation or whatever you call it. Maybe I'm going to do over, maybe there's one spare room that we're going to do over and it's going to be in this, in kind of like the farmhouse barn, whatever. My wife is probably going to make fun of me because I have no idea what I'm talking about but she loves all that stuff and we're actually going to be… Actually doing a remodel in our lake house which… I don't if I've even mentioned yet but we're actually going to be remodeling a lake house. Actually going to be making that lake house an actual retreat place for my inner circle and we’re going to turn it into an AirBnB. So it's a whole another project, a whole another adventure that I'm going to be on here. But I'm excited about it. But yeah, I'm going through this a little bit right now with my wife with going through this design stuff. But anyway, I don't want to get off track. This is what I would do. I would go out there and I would find those people, where they are, where they are hanging out and I would put the right thing in front of them that you know that they would be interested in. Bass fishing, it would be a bass fishing kit. It would be like a fishing rod. It would be maybe a net. [00:16:02] Scott: Maybe it would be a vest and then a tackle box. And maybe your tackle box is a part of that. Right now, we're actually running two contests side by side. One for something else that's related to our products and then another thing that's related but at a different angle. We're doing two of those. And we're doing that because we know that right now there's a lot of traffic out there and we know that we're going to build our list even bigger. And the one thing that I found is that as we find your list bigger and you’re doing the right targeting, your numbers are going to go up too as far as like how many people now are going to the blog. We've sent out, let’s see in the past week we've sent a couple of emails and each one has gotten over an 18% open rate which is great in email marketing space. Sometimes, we get up as high as 20%, 21%. And then the click through that's the really cool thing is we're getting over 1,000 clicks over to our blog and our content every single time. Sometimes more. Sometimes 1,500 or more. So think about that. 1,000 to 1,500 people actually going to your properties and as you build that list. Now, our list is around 25,000-ish and we're actually looking to double that list. And the other cool thing is, a little side note is as we're building this asset, guess what that does for our business if we go to sell it. Increases the value. And then also having the traffic go over to our blog and we can monetize that traffic now with ads and stuff like that and we get another source of revenue coming into the business, guess what that does to the value of the business. Yeah, you guessed it. Boom, goes up. And that's what we're doing. We're trying to build up these external assets. And I'll keep you guys posted on how that's all going and where we're with that. But we're planning on potentially doing an exit here, just not sure when. But anyway, let’s get back to it. So targeting, number one thing. Who are they and where are they hanging out. Now, I would go and I would spend probably an hour or two just looking at influencers in that space. And I would say, who are some of these influencers that I can reach out to? And maybe say, ‘Hey, listen I'm going to give away this prize. Are you up to giving it away? [00:18:10] Scott: And then they might even say, ‘Well yeah, I'll do it but I charge 300 bucks to do something. You can decide to do it or not. That's up to you. Because if you're doing that you might not do a Facebook ad campaign. So you got to look and see where you're going to spend the money. Typically when we’re running a contest with the price that we're spending the money and the ads, we're generally into it for about $1,000. That's about what we're looking to spend. And generally what that $1,000 we're getting about 5,000 to 6,000 emails. That's generally what we've been getting. And I actually have someone in my inner circle right now. It's just about that. I think it was just under $1,000 and he got over 7,000 emails I think it was. So it’s pretty impressive. But that's what you do. Go out there to influencers. Look at Facebook pages and group managers. maybe you reach out to those people. Instagram pages. Now, here's one other thing. If you're going after Instagram pages, make sure that your the market is hanging out on Instagram. They might not be out here.I know we found that in our new brand not really hanging out on Instagram. So we're not spending a lot of time there. It's just not worth the time and the effort, so we're going to focus on Facebook and we’re going to focus on YouTube. Those are kind of where we found that they are hanging out. So that's where we're going to go. Again, look at YouTube channels. Again, influencers or just people that are up and coming. Maybe people have 2,000 people on their channel. Maybe reach out to those people. Also, you might have came in contact with other people in your network, that have an email list in your market. Ask them if you can do an email swap or if you can maybe pay to have them send something out. You have to be creative a little bit but you have to just understand where your market is and how can you get in front of them. That's it. Like the easiest way for me personally is Facebook ads. Like that's usually our go to. Like Facebook ads, going to drive the ad to the offer or the giveaway and then we're just going to keep doing that. we're going to keep refining that. [00:20:01] Scott: That's basically what we have been doing. Now we have right now as I'm recording this we're actually going to be getting in front of about 350,000 people in a group for our new brand and that's going to be happening and we're going to be doing a giveaway there as well. So why not. And we're going to also probably sell some of our products because we're going to be demoing them and then we're also going to have some fun with the contest. So that's what we're going to do. And again, that didn't happen 12 months ago but it's happening right now. So things are going to happen as you continue to do what I say all the time, and that is take action. Always going to be getting new opportunities and more connections and more networking and working with new people. It's just that's how you are going to really, really grow your brand. So back to targeting, really, really important. And I think I have demonstrated that and illustrated that here for you. So number two is the offer. The offer has to be aligned. I can't tell you how many times I hear someone saying, ‘Scott, I'm just going to give away an iPad or a Kindle.' And I’m like, ‘Wow, wow, okay, do you sell accessories for an iPad or a Kindle?' ‘No, but I know people would love that and they'd send them to my email list.' But it's not your audience. It's not your market. So don't do that. Don't give a gift card away just to give it away. ‘I'll give away $100 gift card to Amazon.’ No, it's too broad. We don't want that. What we want to do is we want to say, we're going after the fishing market, the bass fishing market. We're going to give away the pole, the lures, the tackle box, the vest. You get the idea, right? We want it to be exactly what they would want. If I’m going into the maybe teaching guitar market, well I’d give away maybe a beginner kit or set of like $100 acoustic guitar, $200 acoustic guitar, maybe some strings. Maybe that's what it is. So you just have to be really, really clear on who you are targeting and what they would want that would get them to raise their hand and once they do, you know that they are like really close to being a buyer but they are also going to want to consume your content. [00:22:07] Scott: So we want them to be able to consume our content and want to consume our content but we also want them to potentially want to buy some of our stuff eventually or even land on our website and be drawn in by our content or even just the ads that are inside of our blog website. So again, just throw in some stuff out there actually. So targeting is huge. The offer is huge. Those are the most important things. Now, setting everything up, that's where people get hung up. They are like, ‘All right Scott. I got it. Targeting, perfect. The offer, got it. Now what?'Well I'm going to run through it here. If you want an actual walk through, myself and Chris Shaffer did a free workshop showing exactly how to do this. You can find that, at theamazingseller.com/buildlist. Again, that's theamazingseller.com/buildlist. And it shows you all of the different parts, the components. We actually built a plugin which you can use. You don't have to use and it's called Give Away Boost. We show you the ins and outs of that and how to set everything up. It's like a one-page builder for these contests. Literally all you do is fill in the blanks. But here's what we need. If you’re going to build a page from scratch on your blog or whatever, here's what you need. One, a countdown timer. Everyone wants to know like how long before you pick the winner. So a countdown is definitely something that you should have. You should have a great headline. The headline is basically just saying what you are giving away. So if it's the ultimate bass fishing kit, whatever it is. Your bullets is going to be explain everything that's included in the giveaway. Then you need a way to capture their email. So it's in email capture form. We use Convert Kit for that. Again, if you want to see how everything is put together go to theamazingseller.com/buildlist. If you're already there and you're looking for an auto responder or an email capture service Convert Kit would be one that I would recommend. You can go through our affiliate link there at theamazingseller.com/convert and you will go over there. Again, it's a great, great tool and I totally, totally recommend it and it's what we're using in our brand. And all of the different stuff that we do as far as training goes, we use Convert Kit to show exactly how to set everything up. So the thank you page. The ‘Thank You Page' is something that they get after they enter their name and email address. So they enter their name and email address. Say yes, I want to enter and then they go a thank you page. This page is really, really important as well. It tells them that yes you're in. We've received everything and you're in. And then what it's going to do is it's going to give them some different ways that they can share it. And if they share it, they are rewarded with more entries. So, it will say, and you can set this up however you want to and we'll give you some different ways to do it inside of Giveaway Boost. But generally what we do is like for every three people that you get to enter we'll give you one more entry. So get three people that enter and we'll give you one extra entry. So it gets them to want to share it on their social media and to really to get the word out there spreading. So here's the cool thing. Let's say for example, we pay to get one person to go over to our page and let's say that we spend 50 cents. We've been spending around 20 cents, sometimes less but let's just say its 50 cents. We get that one person over for 50 cents. They enter their name and email address. They go to the thank you page. Let's say that person shares it in their Facebook group that they are a part of or Facebook page that they are a part of. Or maybe it’s just one that they run. And then they get that offer now or that give away in front of more people and it didn't cost you a penny. It didn't cost you a penny. Because all they did was they just clicked a button and then they shared it. It's actually pretty populates it everything. Makes it super easy. [00:26:01] Scott: But here's the cool thing, once they leave that page you're going to follow up with an email because we have that trigger in the background in Convert Kit that when someone enters the contest, they get email number one. Email number one says, ‘Hey thanks for entering our ultimate bass fishing contest. I wanted to remind you that you can get more entries if you share this.' That's it. And, ‘Oh by the way, we're going to be selecting the winner on this day. Or, oh by the way here's a fishing tutorial I did recently or here's me catching a whole bunch of bass on the weekend.' Just something to get people over to your other properties if you want to. you don't have to do that. I like to do that because it's a way of also connecting with them, maybe they’ve even seeing you in a video or seeing your face or the face of the brand, seeing a little bit more behind who's doing this contest and why. You probably want to explain too why you’re doing the contest. I'm just an avid fisherman and I just really want to be able to communicate with more people like you so I figured I'd do this contest. So this way here we can all hang out around Facebook. We can all hang out in my group or over on my blog, any of that stuff. You can throw any of that stuff in there that you want. But just be real and understand that you're connecting with people. But like I said, this stuff can get people hung up. This is where people are like, ‘This sounds great and all but I get hung up here,’ and they don't do anything. This is why if you're hung up definitely check out the free resource, the workshop that myself and Chris did. And that can be found at theamazingseller.com/buildlist. Now, the other thing I would say and if you haven’t checked out TAS Breakthrough You you might want to do that because there's some really cool things that you got planned coming up but that's where all of my training resides now. I mean all of it. I used to have separate trainings that would cover finding your products so that's Product Discovery Boot Camp. Our private classroom which was A to Z. [00:28:01] Scott: How to find your product, source your product, and launch your product and promote your product. That's in there. We also have our audience accelerator crash course in there where we're actually taking you through promotions to push your products and to really build your audience. And we have so many more cool things planned. We meet twice a month in there with our group and we do live Q&A sessions and hot seats. So if you're at all interested in joining us inside of TAS Breakthrough You, head over to theamazingseller.com/training and you'll find all of the details over there. Very inexpensive and it's a great way for us to continue to help you grow and scale your business. And do a lot of this list building and audience build through our TAS Breakthrough You community. It's awesome, love it and I'm really excited what we have planned here moving into 2019. So, again here is the deal. And I want to just emphasize this. Targeting is key, the offer is huge and you have to set it up in a way that is simple for someone to enter. There's really those three parts. You got to have the targeting, you got have a great offer and you got to have an easy way for people to be able to enter. One mistake I also see people making is they'll load up a contest page on their blog or their website and then they still leave their menu or maybe side bar stuff. The problem with that is it's a way for people to get distracted. We don’t want them distracted. we want them to land on one single page with one thing to do. Read what the offer is and then decide immediately, is this something that I would like to have or I would like to enter and if it's yes they do it, and then they go to the thank you page. Like it's literally that simple. So again, I just wanted to jump on here because I know that we’re in like a really, really busy time right now online with traffic. Now is a great time to build that email list and hopefully you've gotten the steps but you've also got some clarity as far as what to do with the list once you have it created and not just a list. [00:30:08] Scott: A list of people that are in your market, that are fans of what you are doing as well and that are interested and maybe passionate about what you are all about an what you are doing inside of your market. So the show notes can be found at theamazingseller.com/597. I'll link everything up there. Definitely check out the free workshop at theamazingseller.com/buildlist. And then the last resource I'm going to give you if you're at all interested in joining me inside of TAS Breakthrough You head over to theamazingseller.com/training. All right guys. So that's it. That's going to wrap it up. As always remember, I'm here for you, I believe in you and I am rooting for you. But you have to, you have to… Come on say it with me, say it loud, say it proud, “Take action.” Have an awesome, amazing day and I’ll see you right back here on the next episode.[END]