This case study – Titanic, is part 1 of 3 articles about improving corporate and public governance. Part 1 describes all the crucial events and decisions leading to Titanic’s sinking and part 2 and 3 show the similarities with the Costa Concordia disaster and the Grenfell Tower fire in London. We also introduce the concepts of Materiality Analysis and Visionary Governance® as crucial components for improving decision making, reducing risk and anticipating future events. The case studies are part of our Smarter Culture® Workshop to design better corporate cultures and organisations.

Corporate Vision worked with AJE GROUP to develop a long term strategic vision for the company, a new brand portfolio strategy and a new business model and brand to attack the hugely lucrative healthy drinks category.

With a comprehensive network of over 2,000 gas stations, Cepsa is one of Europe’s leading energy and petrochemical companies. The Corporate Vision® team developed the main Cepsa brand and has worked with the company for many years helping to expand their corporate and brand strategy and business model as well as their marketing and retailing operations.

Created by Corporate Vision and the think tank Gold Mercury International in 2014, BRAND EU, the European Union Brand Centre, is the independent brand marketing champion of the EU. Located at the Corporate Vision offices in London’s Mayfair, BRAND EU works towards creating an exciting EU brand identity and vision that connects with citizens and the rest of the world. Via its research and various programmes, BRAND EU aims to clarify what the EU really is (a bastion of stability), shed light on its critical role in the world, and stimulate unbiased discussions concerning where the EU needs to go and what it must evolve into (vision).

Geovision – Future City® is Corporate Vision’s specialist approach to develop the potential of territories, cities, regions, nation brands and key national and regional assets and industry verticals. Geovision® includes a unique set of tools that integrates the fields of strategic vision, urban planning, identity development, business model innovation, trade & investments and communications in a holistic, visionary and implementable product.

Corporate Vision® and its parent organisation, global governance think tank, Gold Mercury International, co-published and launched, SHAKING THE SKIES, a book about the transformation of the airline industry.