Filmmaker Guillermo del Toro is known for the darker cast to a lot of his works, often underlying that darkness with humor and hope where appropriate. “Tequila” might not spring to mind when you read that description, but his recent partnership with Patrón makes sense when you watch the three minute short it produced; those elements areMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On influencer marketing We’ll start with a title from PaulMore

We like to get some different perspectives on the blog when we can, from employees, customers and more. What follows is a guest post from our Customer Support Representative Betsy (you might know her from our office hours on Instagram and Facebook Live). If you’ve ever chatted with us on Olark or called our customerMore

Our social media lives are now ruled by algorithms rather than chronological timelines and this has added a new element to social media strategy that ever marketer and social media manager is now well familiar with. Keeping up with the changes can be difficult and time consuming, so we did a little research around theMore

If you’ve been reading our blog for a while you know that we always recommend tweaking your content for each platform you’re posting it on, both for maximum performance and to keep your audience from getting bored from seeing the exact same content over and over across their social feeds. This is also true ofMore

Avocados are delicious, but there’s not a lot of interaction with them beyond cutting them up and eating them. Avocados from Mexico have changed that with a new interactive game that looks like it’s on an iPhone even though it’s on a desktop. It’s a top-secret “found phone” that lets you in on the Avocado SecretMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On video marketing Be sure you’re getting the mostMore

Back-to-school isn’t just for the kids anymore; we put together a guide for anyone looking to brush up on or expand their social media marketing skills this fall. Call it a primer to to refresh your strategy. Considering the rapid pace of change for social, even the best of us can have trouble keeping up. ThatMore

We build the analytics around here so it’s easy for us to get caught up in things from that end of the spectrum. With that in mind, we’re reaching out to some different perspectives on using social media, from Instagram influencers to podcasters and more. This is a guest post from Tabitha Lipkin, a FoxMore

Facebook is constantly tweaking its News Feed algorithm, so occasionally we like to check in with the latest research to see what we can tweak with our own advice for content strategies to help readers do their best on the platform. There are also tried-and-true best practices for Facebook content that need to be revisitedMore