Archaeologists are increasingly recognizing the benefits of an online presence. Field school blogs and project Facebook pages have become standard outreach fare. Yet this outreach is often an afterthought, relegated to undergraduate students and rarely cultivated as a legitimate expression of archaeological research. I argue that unless digital sharing moves beyond a rarely-updated Facebook page and is integrated into all aspects of archaeological practice it will always be considered an illegitimate by-product, remaining at the fringes of our profession, a poor shadow of the potential that digital outreach has for communicating with the public. This integration involves disrupting our professional customs to re-frame our research in terms of expressive, teachable moments. Contrary to the opinion that sharing at an intimate level would compromise our research, I argue that sharing can introduce reflexivity into the archaeological process and increase multivocality among project participants. Creating a digital ecology wherein archaeological research is made available “at the trowel’s edge” and rewarded as a legitimate undertaking is risky, unpredictable, and utterly necessary to usher archaeology into the digital age.