Finally tonight the new television channel for 78 million potential viewers. You can now pay for a real tv channel for your dog which LAUNCHES AUGUST 1st. Abc's dan har ris has more. Reporter: For anybody who has seen their dog freak out about stuff on the tv screen, the idea may have appeal, dog tv, the first 24 hour cable channel for canines. It's designed to ultimately relax and stim you late your dog while you're out to reduce separation anxiety and improve behavior. We might color red because dogs don't see it so well. This app is being put together, well thought out and well designed. Reporter: Can dogs really see what's on tv? Experts disagree on this issue although the answer seems to be yes judging by youtube where there is a strange abundance of dogs enjoying law and order and where we found this husky displeased when his tv time is cut off and also this bull dog who I would love to hang out with. So does dog tv work? We conducted a focus group in my office with gray hounds joey and molly who seemed more interested in the camera than anything else. Veterinarian stopped by to make an important point. While dog tv may work for some pets, you do have to play with them when you come home. I don't think having the ug tv on is the solution to the program. Reporter: Dog tv could be worth the price if it gets your dog to stop gnawing on the furniture and just for a few moments does this.

This transcript has been automatically generated and may not be 100% accurate.

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