The four-hour launch price gives families the perfect excuse to take the kids to the footy and enjoy the Sydney Royal Easter Show atmosphere, including the country theme throughout the ANZ Stadium precinct and on-field entertainment courtesy of the Sydney Royal Easter Show.

And as our farmers face tough times on the land in country New South Wales, the Dyldam Parramatta Eels have taken this opportunity to partner with NSW Farmers to support our farming communities.

With more than 56% of New South Wales farmers currently receiving drought relief, and some areas without rain for more than 12 months, the match is our opportunity to reach out to and raise funds to support our farmers and the bush.

This match is #forthefarmers, so bring the family, support our farmers, and support your team!

Just last week, Eels second-rower Ben Smith headed to Quirindi, in the North-West of New South Wales. He sat down for an emotional interview about just how hard the drought is making life on the land for Aussie farmers.

Click through to hear from a farming family about the reality of life on the land, and why your support on Easter Monday is so vital.