Marshmallow Peeps available year-round

Peeps aren’t just for Easter anymore. Beginning on May 1, the sugary marshmallow confections will be available year round. “We’re making every day into a holiday,” Peeps’ senior marketing manager of innovation told the food industry site, Food Dive.

Thanks to our friends at Food Dive, we now know that everyone’s favorite marshmallow treat will be on major retailers’ shelves throughout the year – in the form of Peeps minis and in new flavors such as chocolate creme, strawberry creme and sour watermelon.

Check out Food Dive for the full story on some of the changes that the company has in store for this year.