The main failure of design research relates to the fact that much research remains theoretical and provides little evidence of the results being put into practice in the design of mainstream products, services and systems. Design practice appears not to be influenced greatly by design research and is slow to adopt the ideas that result. Researchers have not focussed enough on creating impact from their research in industry through changes in design practice. Research has been confined to creating new knowledge and disseminating that knowledge without considering how to have a wider impact beyond an educational context. Dissemination does not necessarily lead to impact!