T-ZIR is an innovation center applied to the entire value chain of the retail sector, based in Zaragoza and with international projection. It's a center born with the aim of anticipating and creating new consumer solutions in an entrepreneurial ecosystem and with the support of each of its partners: TorreVillage, Intel, Microsoft, Telefónica y HMY Group.

There is currently a digital divide between the demands of consumers and the service that most stores and shopping centers offer.

Enrique Coronas, Managing Director of Barrabés Sports and Head of Digital at Barrabes.biz, will explain how to improve the user experience through the physical store in the open session on September 26th, from 2pm to 4pm at T-ZIR Zaragoza.