In these days I’m writing a lot of articles…this is because I have several staff in agenda, partnerships too, so I have to do all in time. If you have lost something and if you want, at the end of the article you’ll find a list of the last posts :) I’d love it!! :)

One more little request: u see the buttons above this?? If you think this post is interesting, click them to share it with your friends…some ad without too much commitment and then if you have some requests I’ll be happy to help ^_^

Let’s talk about today post!! I’m always happy when I collaborate with someone else…it means my work likes to that person and viceversa…very nice ^_^ Some weeks ago I wrote an article for an English store, WOODHOUSE CLOTHING, which is reatiler for brands like Lacoste, Armani Jeans, Hawaianas, … This article is part of a series of testimonies about fashion around the world. I wrote about how style is lived in Italy, pro and con of being one of the Capitals of Fashion.

Here’s the article. Happy week!! xoxo, Ilaria

Fashion around the world: Ilaria Icardi All over the world, Italy is recognized as one of the pillars in fashion and synonymous with quality and tradition. Gucci, Valentino, Prada, Dolce & Gabbana, and Giorgio Armani: these people have made history with their styles and ideas. My country is known for its sense of beauty: art, food, wine, and fashion. It’s like a sort of label: buying, for example, a pair of Italian shoes means choosing something of quality and also beautiful. We have one of the most prestigious manufactures in the world and we care about the whole production process. The Bridge, for example, was born in Scandicci (near Florence) in 1969. The brand is specialized in the production of leather accessories, combining perfectly Italian quality with a touch of English style and its products last for over 20 years. I always say: “You don’t buy a simple bag; you make an investment for life”. In my family we have several The Bridge items, the older ones have more than 15 years at least and are in perfect conditions, with a vintage taste. I can affirm that it’s a bit like wine: it becomes much better when gets older. Another example is the younger Italia Independent, fashion wear brand by Lapo Elkann, which blends design, tradition and innovation. A key role is played by the eyewear collection, and velvet and colour turning effects are important elements of this brand, given by using high technologies and innovative design. Furthermore, Italia Independent has several partnerships with other Italian and international personalities and brands, such as Smeg, Colmar Originals, F.I.R. (Federazione Italiana di Rugby), Fiat, and Karl Lagerfeld. It’s a modern brand which revisits classical icons in fashion and high-tech fields, for people who love traditions but at the same time want to change, living life at full and being independent from conventions. We care about quality and details, maybe too much, or maybe even in a wrong way. In fact, some people often confuse quality with being fashionable. Some people can’t always (or ever) afford high quality clothes, as it has a significant cost. Low cost fashion is a good compromise between quality and style but people don’t always understand it and judge the others. That’s not fair, because I think that you can wear a full Gucci outfit, but if you don’t have style you can still look horrible! Nevertheless, I love Italy and I’m proud to be part of a country whose traditions are loved from the rest of the world. Even some words of our language are used by other cultures (“ciao”). It’s a beautiful thing and I love it!

You actually make it seem really easy together with your presentation however I find this topic to be really something which I think I might never understand. It sort of feels too complicated and extremely broad for me. I’m looking ahead to your subsequent publish, I will try to get the cling of it!