Quote:When it comes to analyzing the performance of your website, there is a seemingly endless (well, at least a few hundred) list of factors to consider. Faced with so many analytics options, how do you determine which criteria will be the most useful for grading your website? And how many different factors should you look at? Well, the short answer is, it depends on the type of website, the time available to devote to analytics and the depth of information youre looking for. Here well take a look at some of the key Key Performance Indicators (KPIs) that can help you measure the effectiveness of your website with quantifiable and actionable results.

Central to determining the effectiveness of a website, a Key Performance Indicator is simply one data point that can be used to measure a certain aspect of the site. By comparing KPI numbers with your web goals, you get a sense of a websites ability to engage visitors. If results dont measure up, KPIs indicate, as the name implies, which areas of your site need improving...