Net Entertainment, a leading provider of non-download Internet casino software launches the first Spanish only Internet casino software, at www.Apuestas.com

Apuestas.com Casino, owned and operated by Mil Treinta y Dos S.A. in Costa Rica, today announces its new strategy of becoming the first Internet casino to be exclusively dedicated to the Spanish-speaking player.

The new ‘Spanish ONLY’ Apuestas.com website (found at www.apuestas.com), has been designed with a new colour scheme, branding and language that is more attractive and familiar to this lucrative and yet under serviced target market.

“Apuestas.com means Bets.com in Spanish and we saw a huge potential to support and build our brand by becoming the first Internet casino to be totally dedicated to the Spanish speaking gambler”, says newly appointed Casino Manager, Martin Martinez.

The new strategy will not only include a new website, but a complete promotional program of bonuses, tournaments, competitions and giveaways for 2004 as well as an aggressive affiliate recruitment and marketing campaign in an effort to build its customer base, branding and loyalty within this niche market.

Pontus Lindwall, CEO of Net Entertainment says: “Our goal is that Apuestas shall become the casino of choice amongst players from Spain, Latin America and Spanish speakers in North America and the rest of the world and we feel we can do this by offering a world class gaming experience through the Apuestas.com online casino.”

Net Entertainment is one of the worlds leading suppliers of digital platform independent gambling solutions. Our solutions include customized or standard software, integrated payment solutions and hosting.

Net Entertainment is the Internet gaming division of Cherry, a company with more than forty years of experience from the gaming service sector. Cherry is listed on the Swedish Stock Exchange (CHER-B) and employs over 700 people.