AOL Adds Platforms For Its Redesigned Connected TV App

A two-pronged announcement this morning from AOL: First is that Samsung Smart TVs, Roku, Sony, and — sometime soon — TiVo will join seven other platforms that pick up AOL’s content. (The app for TiVo is still in beta, and will work on its Premiere DVRs.) The programming includes material from AOL properties including Moviefone, Engadget and HuffPost Entertainment as well as videos from partners such as Reuters, AP, BBC, Newsy, Entertainment Tonight, Sugar, E!, Splash News, CNET and Gourmet TV. The second part is that AOL is relaunching the app that accesses the programming on TV sets. The company is giving it a new name: It’s now called AOL On instead of AOL HD. In addition to its spiffed up design, the app will make it easier for advertisers to insert pre-roll commercials. “Demand among advertisers for connected TV inventory is incredibly high,” says AOL On Network SVP Ran Harnevo. “With this launch, we’re delivering on our promise of giving advertisers the tools to reach consumers across every screen in a high-quality, curated environment.”