Sports data and AI technology company Stats Perform has reached an agreement with Sportsfever360, a sports management organisation in Pakistan, to deliver Opta cricket data through Sportsfever360’s technologies and in-country cricket offering.

Sportsfever360 will utilise Stats Perform’s Opta cricket data and insights through its broadcast, live streaming and online scoring production. This will include advanced analytics access for Pakistan national team games and domestic Twenty20 competition the Pakistan Super League.

Sohaib Irfan, chief executive of Sportsfever360, said: “Our partnership with Stats Perform will open up the new wave of data-driven solutions and insights not only for teams and their players, but also for media groups, publishers and content writers across the country.

“We believe our sports, particularly cricket, need more data and this partnership creates an exciting new offering for sports in Pakistan.”

The slew of media-rights deals agreed for the Korean K League ahead of its recent restart did not generate large revenues for international distributor Sportradar. But the league hopes to capitalise, in the years to come, on the boost to its profile, as one of the first competitions to restart after Covid-19-related shutdowns.

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