Now, following the release of a heart-pulverizing video featuring home movies of the Kardashian-West fam, it seems like Kim is simply back in the branding game.

With the level of fame and, in the eyes of some losers, notoriety, Kim's achieved, no one can blame her for trying to reach the mononymous renown of Madonna, D'Angelo or the pope.

Unfortunately and unpredictably, the internet lost its damn hive mind.

Then, Kim switched her bio name BACK to the whole enchilada following criticism from the panicked masses.

Until today, Kim's social media sat untouched since October. Now, she's logged back on not only to flip flop her bio name, but to grace followers with a presh picture of the West family decked out in white.

Instagram

Hold on to your soft little butts, for the return of Kim [Kardashian West] is upon us.

May we greet her with the same enthusiasm we generally reserve for drunk eating, free iced coffee or that stray bag of marijuana we found on the ground at that party full of strangers.