Since 2009, BNP Paribas has been the title sponsor of the BNP Paribas Open in Indian Wells, California. The BNP Paribas Open is the largest and most well-attended tennis tournament in the world outside of the Grand Slams.

The Bank of the West Classic is the world’s longest-running women’s professional tennis tournament. The event is the first stop in the U.S. Open Series, which begins after Wimbledon and concludes with the U.S. Open. The tournament has always been a showcase for the game’s best-known players and also its rising stars. Past champions include Serena Williams, Victoria Azarenka, Marion Bartoli and Aleksandra Wozniak. Players and spectators have become strong supporters of this tournament, not only for its tradition of hard-fought matches but also because of the warm hospitality the event provides. The Classic is held every July at Stanford University.

BNP Paribas, a lasting partnership with tennis

Since 1973, the relationship between BNP Paribas and tennis has grown increasingly strong. The BNP Paribas Group is now the leading partner of the sport worldwide, sponsoring about 550 tournaments a year, both professional and amateur. The Group also finances educational and social events linked to tennis, thus combining a passion for the game with social commitment.

The support BNP Paribas lends to big international competitions enables it to convey its brand image and thus to enhance its reputation and global exposure. It is also a way of deepening its personal relationships with customers and of meeting prospects the world over.