European Private Label Awards - Winners Announced

The contest saw leading grocery operators in Denmark, Germany, the Netherlands, Italy, Belgium, Norway, Portugal, Sweden, Finland, Spain and the UK named among the 30 finalists named across ten categories.

Commenting on the judging process, which took place at the Cooks Academy in Dublin, Ireland, RaboResearch’s Schreijen said, “The competition clearly shows that private label is so much more than copying branded goods.

"The new products, but also innovative concepts and product lines, that retailers brought forward will no doubt directly add value to any supermarket shelf.”

The judging team also featured a team of chefs and food experts including Carlo Rubino, sous chef, Restaurant Patrick Guilbaud (two Michelin stars); Tommy Butler, executive head chef, Radisson Blu Royal Hotel, Dublin; and Susie Koumarianos, the Burlesque Baker.