Because the 4er GC is much better looking then the F30 3er that's why it sold so well.

i mean, the same goes for the F22 vs the F20. i'm not sure if they deliberately nerf the msport fron ends on the 1/3/5 series, but the 2/4/6 series will always have the better looking/more aggressive body. i just can't fathom the need for GC body over a wagon, or the SUV "Coupe" styling over an SUV. I personally despise the side profile.

like i said, i dispise the GC side profile. The only one to really pull it off is the 6 series since it's so long already. But I buy coupes because I want 2 doors, not a chopped up wagon.

What's funny is this is also one of my biggest gripes with the Tesla design language. But again, they sell like crazy. So obviously the audience likes what it likes.

Tesla also sells well for other reasons, not mainly design, but rather because they offer something "unique" to the market. Want an electric car? Very few do that/have made the strives Tesla has (range, charging, tech, etc.) but want a compact sports sedan? You have a choice from The Germans, Americans, Brits, Japanese and even Korean, the market is much larger with greater choice and variety.

I don't understand why this car even exists. Why not just get a 3 series.

I also don't understand why BMW has moved to a design approach that incorporates all of these extra lines and seams. The BMW design etiquette used to be clean lines and reserved with underlying, subdued aggression for the M models. Like a fine tailored suit. Today, it's hard to distill from Honda or Toyota.

I don't understand why this car even exists. Why not just get a 3 series.

I also don't understand why BMW has moved to a design approach that incorporates all of these extra lines and seams. The BMW design etiquette used to be clean lines and reserved with underlying, subdued aggression for the M models. Like a fine tailored suit. Today, it's hard to distill from Honda or Toyota.

Because 3 series is kind big these days I suppose.

I don't think it will sell in North America but the rest of the world it should compete well against all the other fwd ones, quite well optioned if you ask me, so as long as pricing is right (slight to somewhat of a premium)