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More than half of the adult population in America takes some kind of dietary supplements and in recent years there has been continuous increase in their use worldwide. People try to make up for poor diet and lack of wellness with various kinds of supplements, but is it working and is it making people healthier? If one looks at the steady rise of chronic diseases, it doesn´t appear to be […]

Angelica is known for its many purposes; it’s an old medicinal plant, food and a spice. The plant is also known under the name Angel´s herb. It is cultivated in many gardens worldwide, but grows wild in Russia, Scandinavia, Greenland and in Iceland. In Iceland the Vikings are suspected to have brought the plant with them when they settled the Island and there it has become well known and respected […]

Rhodiola is a plant of the Crassuaceae family, also known as Golden root & Artic root and by some even called the Nordic ginseng. It grows in the cool, northern climates and is native to the arctic regions of Europe, Asia and Alaska and in many regions of the Arctic. It has been used for thousands of years in certain traditional medicine treatments due to the high concentration of organic […]

Birch is a tree that belongs to the Betulaceae family and is closely related to the oak/beech family. Birch is mostly found in temperate climates and is widespread in the Northern hemisphere, in North America, Europe, and Asia. Birch is a leafy tree, known from ancient times as a medicinal plant used in treating many diseases, also known as the “tree of life”. The bark, twigs, leaves, buds and sap […]

Coenzyme Q10 is a vitamin-like substance found in every cell in all parts of the body. It is an antioxidant that is structurally similar to vitamin E and may even be a more powerful antioxidant than vitamin E. It is also called CoQ10 and Ubiquinol. CoQ10 is a nutrient that has been found to be beneficial for a surprising variety of health related issues and plays an important role in […]

Like the powerful Dandelion, Yarrow (Achillea millefolium) is a common weed native to the Northern hemisphere, where it grows freely in grassland, chalk land, roadsides and other sites with well draining ground. It is well known and widely used in herbal medicines and used both externally and taken orally with good results. The entire plant is used, both dried and fresh. Its use as medical plant has been traced back to […]

Despite the fact that most people “still” view dandelion as a bothersome weed, the herb holds a cherished spot in herbal medicine. It is probably the herb that has been most used for medicinal purposes of all herbs, being widespread and easy to access. Many use both the leaves and the root to utilize the function of both parts. The flowers can be used too, for instance to make dandelion […]

In our next blogs we will be discussing the main nutrients and vital vitamins that can be found in Pure Natura´s products, their purpose and in which product you can find what. The Vital vitamin trio: D – A & K2 is the subject of this post. Organ meats have some of the highest concentrations of naturally occurring vitamin D of any food source. Liver is known to to be one […]

The consumption of organ meats has fallen out of favor in the West, unfortunately since liver, kidney, heart and other animal organs from naturally raised, grass-fed animals are some of the most nutrient-rich foods you can eat. As I´ve written before and you can read about in details on this website, organ meats can be considered to be a nutritional powerhouse. In general, organ meats are between 10 and 100 […]

Superfoods are foods that are low in calories and have extra-large doses of vitamins and minerals, that assist us in warding off disease and live longer, healthier lives. Unlike dietary supplements or vitamins taken in isolation, they provide many nutrients that support each other and thus prevent imbalances that may occur when isolated vitamins are taken. Some of the nutrients that superfoods contain include antioxidants, healthy fats, fiber or phytochemicals. […]

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Pure Natura produces high quality food supplement from free range, grass fed Icelandic lambs, raised without pesticides, hormones or antibiotics and wild Icelandic herbs that are are carefully selected and hand picked in a sustainable way at the peak of their potency.