Since taking office, the long dormant BC Conservative Party has risen from its former irrelevant self and, according to polls, is now pulling enough of the right-wing vote to potentially cost you the next election.

You’ve done some work under the hood to address the issue — replacing your chief of staff with Conservative heavyweight Ken Boessenkool — but that will mean little to the average voter.

So what do you do? How do you communicate to those on the right that you’re with them?

For Clark, the solution came on Thursday — the very same day she announced her hiring of Boessenkool.

Prime Minister Stephen Harper was to be in town, and the two were scheduled for a private half-hour meeting at about 6 p.m. in Vancouver.

After the meeting, Clark brought Harper to watch her son’s hockey game, where she ensured pictures were taken of her and the PM, each with Tim Horton’s coffees in hand

Harper was apparently supposed to only be at the game for one period, but opted instead to stay the entire time — watching goalie Hamish Clark and his team battle it out for a tie.

Clark did not invite hordes of media to the event, instead posting pics of her and Harper to her Facebook page late Thursday night.

Even that was an interesting move — using Facebook instead of traditional means.

Clark told me at the end of last year she was putting a big push on social media, where she can communicate more directly with people, and hear their feedback.

She said she wants to get more followers than The Vancouver Sun has readers, ostensibly so she can pass along images just like these.

So far she’s up to 7,313 followers on Facebook.

On Thursday night, those 7,313 all had a four-image photo gallery to remind them that Clark wasn’t just a Liberal’s B.C. Liberal.

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