Alicia Vignoe

As our Digital Marketing Manager, Alicia works closely with Vreeland’s account services and web development teams to plan and execute digital marketing initiatives on behalf of our clients.

You’re new to the area?
Yes, I’m from Michigan and have lived there most of my life. But I went to school in Boston, so I know what it’s like to live in New England.

What do you think of Maine?
Am loving it here. We’re still exploring all the great places to see, eat and drink!

Your “go-getter” initiative helped you stand out when interviewing at Vreeland. Tell us about that.
During my first interview, we discussed [my] becoming certified in Google Analytics. So, that same evening I began my certification process. When I came back for a second interview, I mentioned that I was working toward certification. I guess that impressed the folks here, because I got the job!

What other digital experience do you bring to clients?
Ideally, everything begins with strategy. It’s about understanding our clients’ goals first, and then creating a digital strategy that engages, informs, and drives results.

Interests outside of work?
Getting together with friends. Trying new restaurants and breweries in this great foodie town where I live. Oh, yeah, and working it off at the gym.

Alicia holds an M.A. in Global Marketing Communication and Advertising from Emerson College, and a B.A. in Advertising and Psychology with a Specialization in Public Relations from Michigan State University.