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Pinterest Rich Pins

I'm trying to convince our website team that Pinterest Rich Pins is worth investing in. I'm unable to talk to our own development team so I thought I'd ask here! In order to convince the team, I need to understand what is the process is for implementing the metatags on the website to collect multiple skus via oEmbed and how labor intensive that will be on the developers. The pinterest team noted that we can add a metatag structure on the website template which will then auto populate the correct metatags and should be pretty quick but they didn't really give anymore specifics. Here's the site we were directed to to learn more. http://developers.pinterest.com/rich_pins/. Any help will be much appreciated. Thanks.

It's impossible to answer your questions without knowing some details about your website. Generally, most e-commerce websites are database and template-driven, so the information required to add the special mark-up for Pinterest is readily available and the implementation is fairly simple. But every website is different and there may be issues for your site that make adding this code impractical.