73% of mobile phone owners play games on their handset

Nearly three quarters (73 percent) of Brits with mobile phones have played a game on their handset, says PopCap.

A quarter are 'avid mobile gamers'

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Nearly three quarters (73 percent) of Brits with mobile phones have played a game on their handset, says PopCap.

Research by the gaming website revealed a third of respondents had played a game on their mobile phone within the past month, while a quarter were "avid mobile gamers" has they had played a game on their handset within a week of the research taking place.

Furthermore of those that play games on their mobile phone, half said the amount of time spent playing games has increased over the past year and 78 percent admitted playing mobile phone games has become a regular part of their week's activities.

More than two in five (43 percent) of mobile phone gamers claimed to have upgraded for a free game to a paid-for version in the past year and on average 23 percent of all mobile phone usage time is spent playing games.

"Mobile games are, along with social games, the hottest sector of the video game industry by far," said Dennis Ryan from PopCap.

"As more people purchase smartphones and the entire process of finding, purchasing and playing mobile games becomes as simple as browsing the internet, the mobile games market is going to accelerate even more."

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Matt Egan - Editor said: Comments,Matt Egan - Editor,I think you're missing the point, Steve. Most people who play games on their phones wouldn't describe themselves as gamers, they simply use their handset to entertain themselves when they are on the move, or watching TV, or simply having down time. The demographic of mobile gamers is much the same as demographic for mobile in general - it couldn't be wider. For the record: I'm not averse to a spot of mobile gaming on the train. I left my 20s four years ago, got married three years ago, and have worn contact lenses since I was 17.

Steve said: Comments,Steve,Lol 73% of people that play games on their phone have f-all else worthwhile to do eith their time, spotty 20 something virgins... with thick glasses.