They are definitely real and legit, they forked up good money for their own booth at the CES in Las Vegas this year. They have been working on these cards for quite a while now.

The models in their images are their real acquaintances and/or employees as well, not clip art.

Companies claiming they got hacked and lost your coins sounds like fraud so perfect it could be called fashionable. I never believe them. If I ever experience the misfortune of a real intrusion, I declare I have been honest about the way I have managed the keys in Casascius Coins. I maintain no ability to recover or reproduce the keys, not even under limitless duress or total intrusion. Remember that trusting strangers with your coins without any recourse is, as a matter of principle, not a best practice. Don't keep coins online. Use paper wallets instead.