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King Baby designer and owner Mitchell Binder has stated, "What I love about jewelry, it becomes a very personal piece to whoever wears it. That's one of the things that just does it for me. It gives it meaning, it's very fulfilling and it gives people some sort of identity as well. That's the gift. That's the specialness. That's what I want to hang onto."

King Baby Studio is rooted in the freedom of the open road and in the spirit of rock n' roll. In the 1970s, when Mitchell was a teenager, he moved from Jackson, Mississippi to Los Angeles, California. It was a time when music reflected a spirit of idealism, and new found freedoms.

At 15, Mitchell became a jeweler's apprentice and shortly thereafter began designing jewelry on his own. With his trademark charismatic personality, he soon made the right contacts and quickly became the "go-to jeweler" for Hollywood. Mitchell has also partnered with legendary brands including Harley Davidson® and Fender®. This year, King Baby Studio is launching their highly anticipated eyewear collection as well as introducing a custom shop in Nashville, Tennessee.

As always, King Baby Studio continues to handcraft their jewelry in the U.S.A., uniting sterling silver with precious stones, 18K gold, onyx beads and leather. King Baby Studio jewelry and eyewear is "for the chosen few."