Beats By Dre

EXPERIENCE BRANDING + SOCIAL STRATEGY & CAMPAIGN MANAGEMENT

Club Beats is a new section in Best Buy stores where consumers can sample the latest audio, music, entertainment and technology products including DJ equipment, mixing software, turntables, headphones and laptops.

In order to connect a skeptical audience with the new Club Beats space, a partnership between Beats by Dre, Best Buy, and Monster Cable – we re-concepted the Big Box experience in a way that would give it truly give it back to young people who are used to shopping for tech in a much different way.