Social Media

Before I get into my observations and conclusions regarding this online travel agency, TINGO (www.tingo.com), let me take you to a parallel retail experience. Suppose you decide to buy the latest LCD or Plasma television. You go to the local big box electronics retailer and make your selection amongst a myriad of brands, many of(…)

Social media is, well, social media. You can’t avoid and everyone’s talking about it. My biggest headache is that there’s just too much of it! Stepping up to the plate are the social media monitoring companies with sophisticated software to help refine and summarize the endlessness of online data. However, this is a relatively new(…)

Anyone who’s read my writing knows I’m hopeful and at the same time very cynical of many internet trends that are sweeping our industry, particularly internet-driven room sales. Selling inventory through online channels whose primary purpose is to offer customers the cheapest price can severely weaken customer loyalty and brand identity. The term I use(…)

I first wrote over a year and a half ago on how hoteliers could use Foursquare, a network experiencing exponential growth at the time. As a rising star, it was critical that hoteliers know the playing field and be ready to anticipate marketing tactics for this new channel. A lot has happened in the online(…)

The breakneck pace of social media can be a headache in terms of reputation management, but it doesn’t have to be. Having to check and follow up on Facebook, Twitter, LinkedIn, YouTube, TripAdvisor, Orbitz and a host of other sites is a quagmire of time consumption. As the presence of these social platforms continues to(…)

Do you SMUCA? And, if not, why not? In this ever-changing, advertising-cluttered world, the attention span of your target audience is measured in nano-seconds. So, how do you break through to the craniums of those critical potential guests? I’ve come to the conclusion that you have to SMUCA your communications. Here’s what my take on(…)

Brand Karma (www.brand-karma.com) is one of the hottest social media monitoring tools to emerge in the face of too many online networks to keep track of and too much information. Experiencing exponential growth in the past 18 months, Brand Karma works by sifting through and analyzing the thousands of online reviews and posts. I approached(…)

Before I get into my observations and conclusions regarding the latest online travel agency, TINGO (www.tingo.com), let me take you to a parallel retail experience. Suppose you decide to buy the latest LCD or Plasma television. You go to the local big box electronics retailer and make your selection amongst a myriad of brands, many(…)

The integration of social media into your website has become paramount for enhancing organic SEO. But beyond that it is often difficult for social media activities to be directly quantified into a specific return on investment. And without a measurable return, how do you rationalize the direct labor cost in hiring an in-house social media(…)

Late last year, I was made aware of one of the newest and most interesting social media sites – Pinterest – and I was far from alone in this regard. Pinterest now holds the record for crossing the coveted 10-million-unique-visitors-per-month statistic, completed in November 2011, the fastest stand-alone website to do so in the history(…)

Welcome

Larry Mogelonsky is the founder of LMA Communications Inc., the developer of Inn at a Glance hospitality software and a recognized expert in marketing services.

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