Cisco Blog » scaling social mediahttp://blogs.cisco.com
Sun, 02 Aug 2015 18:01:02 +0000en-UShourly1I [HEART] Our Employees: From Employees to Social Brand Ambassadorshttp://blogs.cisco.com/socialmedia/i-heart-our-employees-from-employees-to-social-brand-ambassadors
http://blogs.cisco.com/socialmedia/i-heart-our-employees-from-employees-to-social-brand-ambassadors#commentsWed, 20 Feb 2013 18:43:12 +0000http://blogs.cisco.com/?p=102420Cognitive Dissonance: Why Social Sharing Creates Employee Advocates ”. Intuitively you would suspect that “employee sharing can influence your employees to love your company more” but I’m always thrilled to see research, data and science to support these theories. Thank you, Psychology! If you’re still skeptical about why employee enablement in social media matters, consider these factoids: (1) 41% of people believe conversations with company employees to be the most credible specialist sources of information. (2) There are [...]]]>http://blogs.cisco.com/socialmedia/i-heart-our-employees-from-employees-to-social-brand-ambassadors/feed2