We hear it all the time that a website’s page load speed is important, a faster loading website is desired by search engines, visitors like fast websites, etc. We get it, it’s all SEO stuff. But did you know that a page speed slowdown of just 1 second could cost $1.6 Billion in sales to Amazon? Yes, page speed is that important.

Not only Amazon, but we all lose a lot due to page speed slow down. Many website owners do not realize it but optimizing the page load time can provide some real figures in terms of revenue and website traffic. It has long lasting impacts.

User experience is relevant. People visit your website from their computers, laptops, smartphones or tablets. So, you don’t only need a website that loads faster but which loads faster in all the platforms and gadgets. A faster speed can provide high conversion rate, more organic visitors, improved search engine rankings, etc. Google has introduced AMP which implies that the search engine focuses on website speed.

We have a very informative infographic below which shows 12 case studies on how optimized page speed shows improved results.

About the author

Alka Saha

Alka Saha has done Masters in Computer Science from University of Delhi, India. She is a passionate blogger, technology lover, plays chess, innovative, likes to express her views via blog and is a music lover. She has been blogging since 2011 and has contributed a number of great articles to the internet. Connect with Alka on Twitter.