…. “A stretch of the Rocky Mountains runs virtually unbroken for 250 miles from central Montana into southern Canada with a skyline that exalts all the land within eyeshot. Many call this the Crown of the Continent.”

The Waterton National Park Chamber of Commerce announces the unveiling of National Geographic’s newest cross-border GeoTourism initiative.

Waterton, Alberta. April 9th, 2008.

Roof of the world. Crown of the Continent. World Heritage Site(s).
‘Unique cross-boundary celebration of preservation.’

What’s the big, hairy, deal?

National Geographic, in partnership with a diverse range oforganizations in B.C., Alberta, and Montana, have created an amazingMapGuide and web resource covering the “Crown of the Continent.”

Centered on Waterton-Glacier International Peace Park, and featuringthe Rocky Mountain and foothill areas of two provinces and one state, this initiative is all about promoting Geotourism in a unique andspecial place.

This is the biggest environmental thing to happen in SouthwestAlberta since the dinosaurs died! And we’re going to tell you about itjust in time for Earth Day! Join us for the media launch on April 17th .

THIS is the Crown of the Continent.

And it’s finally ‘on the map.’
All thanks to National Geographic’s Center for Sustainable Destinations.
And about a thousand other people.

Now it’s your turn…

What?
The official Canadian launch of the Crown of the Continent
MapGuide and web portal. The half-hour presentation will include a
short speech from the head of National Geographic’s Center
ForSustainable Development, and overviews of the
MapGuide’scommunity-based creation process and interactive web portal.