Data-driven marketing is on the rise and a data-driven approach is increasingly being used within corporations. Here at CiG we know the power of data. And we’re on a mission to make it easier for marketers to become data-driven.

That’s why we’ve compiled this list of 19 stats that prove the power of data-driven marketing!

Data Marketing Is On the Rise

69% of marketers anticipate stepping up their use of data-driven marketing over the next three years. (Source)

74% of marketers expect to increase their data marketing budgets in 2015. (Source)

Marketer’s Approach to Data

For 78% of marketers, data-driven marketing is either embedded or strategic. (Source)

88% of companies also take steps to correlate data obtained from third parties to further enhance their understanding of each customer and 90% put extensive efforts into their work with third parties to enhance customer understanding. (Source)

92% of executives agree that integrated data across teams can enable delivery of relevant offers and interactions to drive improved customer service. (Source)

How Data Can Help Marketers

69% of data efforts are being focused on targeting of offers, messages, and content. (Source)

53% of marketers say the turn to data-driven marketing to be more customer-centric. (Source)

Respondents ascribed benefits to data-driven marketing such as more accurate (67%) and faster (59%) decisions. (Source)

Data is Good for the Bottom Line

Leaders in data-driven marketing are more than six times more likely than laggards to report achieving competitive advantage in increasing profitability (45 percent vs. 7 percent) and five times more likely in customer retention (74 percent vs. 13 percent). (Source)

Close to three-fourths of leaders say they are seeing increased customer engagement as a result of data-driven efforts. (Source)

Two-thirds of the leaders are seeing new customers as a result of data-driven initiatives. (Source)

Room for Improvement

Only 39% of organizations are capturing significant business benefits—such as improved ROI, increased customer loyalty, or more sales conversions—from acting on customer data. (Source)

87% of marketers see data as the most underused asset within marketing departments. (Source)

More than 80% of marketers say silos within marketing obscure a seamless view of campaigns and customers. (Source)

Just 50% of marketers routinely apply data-driven marketing to individualize marketing messages and offers to enhance the customer experience. (Source)

Executives are under pressure to become more data-driven in their marketing efforts, with almost half (49%) reporting significant pressure. (Source)

Just a third or so of executives know how to use insights from data to be more efficient (36%). (Source)

About Kevin Klein

CiG partner and story spinner, Kevin Klein has spent 20 years and counting developing solutions for some of the most prolific marketers in Canada. His out of the box approach to problem solving is well versed in the practical and tactical. Kevin will always make time for an Anthony Bourdain, Farley Mowat or Bob Hunter anecdote. Just ask.