As the online landscape becomes increasingly more competitive, marketers are finding that great content isn’t just about what you say, but how content is presented as well. Content marketing that is injected with visually appealing images not only attracts readers to your message, but it helps to tell the story you’re trying to convey.

Visually pleasing content, videos, eBooks, or graphics (to name a few) can make your customers feel a connection to your brand that they might otherwise not. This post shares examples from four consumer brands that have integrated visual content to help tell their stories, and engage customers.

#1 – Kraft Foods: Recipes For the Modern At-Home Cook

When many of us think of Kraft Foods a nostoligic picture of childhood favorites comes to mind. Whether it be Mac-n-cheese, Jello, or Kool-Aid we have all craved their products at one time or another.