Doritos Crash the Super Bowl 2010

Doritos ran Crash the Super Bowl for the fourth time in 2010, drawing a crowd of prospective copywriters, art directors, directors and producers. Six finalists have been chosen from the 4000 entries, and three of them will be aired during the 2010 Super Bowl, based on public voting up to January 31. $1 million will be awarded for a Doritos ad that scores the number one spot on the USA Today Ad Meter. $600,000 will be awarded for a Doritos ad that scores the number two spot on the Ad Meter. $400,000 will be awarded for a Doritos ad that scores the number three spot on the Ad Meter. If the consumer-created Doritos ads sweep all top three rankings of the USA TODAY Ad Meter, an additional $1 million bonus will be awarded to each winner for a total prize giveaway of $5 million. The six finalists are online at www.crashthesuperbowl.com, Vimeo and the Youtube, but for your convenience you can watch them all here and learn about the contestants as you do.

House Rules

Joelle De Jesus of Hollywood, CA, originally from Puerto Rico, worked with director of photography Avi Cohen. A young man (Dion Lack) comes to see a beautiful young woman (Coco Jackson) who also happens to be the single mother of a very protective son Jaylen (Macario Canillas). The video is online at hishouserules.net, along with video profiles of each member of the cast and crew.

Click on the image below to play the video in YouTube

Casket

Erwin McManus of Whittier, CA, is known for his role as pastor at Mosaic, author and speaker, and now founder of McManus Studios. A man fakes his own death to get free Doritos and be buried with hundreds of Doritos chips. Writer Gabe Trevino drew on his experience of a relative deceased relative who requested to be buried with a beer and cigarettes. The video is being promoted at voteforcasket.com. Crew were directors Kevin T. Willson, writer Gabe Trevino, executive producer Erwin McManus, producers Dawn LaMattina Asher, Brian Roth, Brian Han and David Groom.

The Smackout

It’s a Smackout! The first guy to flinch has to make a run for more Doritos! Director Brendan Hayward of Santa Monica, CA, set up a website and Facebook group, Vote for the Smackout. Hayward worked with producer Alana Littler, editor/sound designer P. Daniel Newman, and directors of photography Eric Curtis and Josh Fritts.

Click on the image below to play the video in YouTube

Underdog

Joshua Svoboda of Raleigh, NC, is a creative director at 5 Point Productions. Rosie the dog uses his bark collar to outsmart a guy (Brian Oliver) who refuses to share his Doritos. Svoboda worked with videographer/art director Barret Phillips and producer Nick Dimondi.

Click on the image below to play the video in YouTube

Kids These Days

Nick Dimondi of Cary, NC, producer at 5 Point Productions, tells the story of an old man who just wants a snack. Some jerk (Josh Svoboda) cuts in front and disrespects him, so the old man must put him in his place.

Click on the image below to play the video in YouTube

Kids These Days and Underdog are being promoted online at www.doritoscontest.com, Facebook and Twitter.

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