Electronic Arts chief financial officer Blake Jorgensen delivered refreshing news about his company's big-picture plans for its new Star Wars license when he spoke at the UBS Global Technology Conference in Sausalito, California. Here's what he said, according to Seeking Alpha (via ComputerAndVideoGames.com):

"We've done movie games over the years and we wanted to make sure that we weren't doing a movie game, i.e., game based on the movie. ... The beauty of the Star Wars franchise is that it's so broad and so deep, you don't have to do a movie game, you can do a game that's very focused on the world that's been created around Star Wars.

Jorgensen went on to say, "We struck what we believe is a fantastic deal which allows us to be able to build games in many different genres across multiple types of platforms over ten years and we'll leverage the strength of the Disney marketing associated with the Star Wars properties both in movies and other things that they may do over the timeframe."

EA's DICE studio is currently working on the new Star Wars: Battlefront game, with "veteran" developers from the company's hit Battlefield series leading the effort.