Yesterday, I was trying to unload the charge of my (now old) MacBook Pro, in an effort to calibrate it. I thought, what better way to kill the battery than to open up Netflix Watch Instantly, pump up the volume (or the jam), and jack the display brightness as high as it would go. Movie of choice: Helvetica.

I was drawn into the interview at the beginning with Wim Crouwel and his description of his use of the grid. The man is absolutely masterful using the grid as a constraint and rule system — and exploiting the hell out of it.

Inspired, I decided to continue playing with that word pair “Hyper Violent“.