Washington, DC...FDA compliance policy would prioritize enforcement of premarket authorization requirements for non-tobacco-flavored e-cigarettes. Today, the Trump Administration announced that as part of its ongoing work to tackle the epidemic of youth e-cigarette use, the FDA intends to finalize a compliance policy in the coming weeks that would prioritize the agency’s enforcement of the premarket authorization requirements for non-tobacco-flavored e-cigarettes, including mint and menthol, clearing the market of unauthorized, non-tobacco-flavored e-cigarette products. The FDA plans to share more on the specific details of the plan and its implementation soon.

“The Trump Administration is making it clear that we intend to clear the market of flavored e-cigarettes to reverse the deeply concerning epidemic of youth e-cigarette use that is impacting children, families, schools and communities,” said Health and Human Services Secretary Alex Azar. “We will not stand idly by as these products become an on-ramp to combustible cigarettes or nicotine addiction for a generation of youth.”

Today’s announcement comes as preliminary numbers from the National Youth Tobacco Survey show a continued rise in the disturbing rates of youth e-cigarette use, especially through the use of non-tobacco flavors that appeal to kids. In particular, the preliminary data show that more than a quarter of high school students were current (past 30 day) e-cigarette users in 2019 and the overwhelming majority of youth e-cigarette users cited the use of popular fruit and menthol or mint flavors.

“We appreciate President Trump and Secretary Azar’s continued support of the agency’s efforts to prevent youth use of e-cigarettes, including the bold approach we’re announcing today. Once finalized, this compliance policy will serve as a powerful tool that the FDA can use to combat the troubling trend of youth e-cigarette use. We must act swiftly against flavored e-cigarette products that are especially attractive to children. Moreover, if we see a migration to tobacco-flavored products by kids, we will take additional steps to address youth use of these products,” said Acting FDA Commissioner Ned Sharpless, M.D. “The tremendous progress we’ve made in reducing youth tobacco use in the U.S. is jeopardized by this onslaught of e-cigarette use. Nobody wants to see children becoming addicted to nicotine, and we will continue to use the full scope of our regulatory authority thoughtfully and thoroughly to tackle this mounting public health crisis.”

Following a rule which became effective August 8, 2016, all electronic nicotine delivery system (ENDS) products were expected to file premarket tobacco product applications with the FDA within two years. ENDS products currently on the market are not being legally marketed and are subject to government action. The compliance policy the FDA anticipates announcing in the coming weeks will outline enforcement policy addressing non-tobacco-flavored e-cigarette products that lack premarket authorization moving forward.

The Trump Administration has demonstrated a deep commitment to preventing youth from using all tobacco products, including e-cigarettes, and the finalization of the compliance policy will be an important step in ongoing work to ensure e-cigarettes are not marketed to, sold to, or used by kids.

The FDA has been holding retailers and manufacturers accountable for marketing and sales practices that have led to increased youth accessibility and appeal of e-cigarettes. For example, the FDA has issued more than 8,600 warning letters and more than 1,000 civil money penalties (fines) to retailers — both online and in brick-and-mortar retail stores — for sales of ENDS and their components to minors. The agency has also issued warning letters — many in collaboration with the Federal Trade Commission (FTC) — that resulted in the market removal of dozens of e-liquid products resembling kid-friendly juice boxes, cereal, and candy. Additionally, the FDA and FTC cited firms that make and sell flavored e-liquids for violations related to online posts by social media influencers on their behalf.

Most recently, on September 9, the FDA issued a warning letter to JUUL Labs Inc. for marketing unauthorized modified risk tobacco products by engaging in labeling, advertising, and/or other activities directed to consumers, including a presentation given to youth at a school. Concurrently, the agency issued a second letter expressing its concern — and requesting additional information — about several issues raised in a recent Congressional hearing regarding JUUL’s outreach and marking practices, including those targeted at students, tribes, health insurers and employers.

The Administration has also continued to invest in campaigns to educate youth about the dangers of e-cigarette use. Last year, the FDA launched “The Real Cost” Youth E-Cigarette Prevention Campaign – a comprehensive effort targeting nearly 10.7 million youth, aged 12-17, who have used e-cigarettes or are open to trying them. The campaign features hard-hitting advertising on TV, digital and social media sites popular among teens, as well as posters with e-cigarette prevention messages in high schools across the nation.

The FDA in partnership with the Surgeon General joined forces with Scholastic to distribute youth e-cigarette prevention posters and lesson plans to every public and private high school in the U.S. – with additional resources planned for middle school educators throughout the 2019-2020 school year. The agency also released resources for doctors, youth groups, churches, state and local public health agencies, and others on the dangers of youth e-cigarette use and has undertaken efforts to further the discussion and understanding around how to help aid those kids who are already addicted to e-cigarettes quit.

In December 2018, the Surgeon General issued an advisory on e-cigarette use among youth, emphasizing the importance of protecting youth from a lifetime of nicotine addiction and associated health risks in light of the epidemic of youth e-cigarette use.

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Seriously, you just can't be happy with the ban of e-cigarettes you have to throw cigarettes into the mix which they will never ban even though they are the worst habit that you can have. At least the Trump Administration is right on target with e-cigarettes.

I've been using E-Cigs since they were available. Ordered many directly from China. I only get my juice/liquid from reputable U.S. companies though, and sometimes make it myself. No massive smoking tank E-Cigs for me. No pot ever. I, nor anyone I know who use regular E-Cigs (no massive tanks) U.S. liquid and do not use pot in them have had no problems at all for all these years. There are people I know who have been able to stop regular cigarettes by vaping, then they have been able to stop vaping too. It can be a big help to many.

That’s like saying I went from heroin to Norco. You’re still an addict who’s putting poison in your body. The only way to quit is cold turkey period. I laugh at the vape commercials that spew the same crap you are.

It is already ILLEGAL for high schooler to use these? Maybe we should see who is buying it for them?? Instead of punishing those who abide by the law.... adults like fruity flavors too. Funny how people ban, ban , ban things they don’t like

Congestive heart failure was the immediate consequence of my elderly family member switching from cigars to e-cigs. He was overdosing on nicotine and the vapor in his lungs and around his heart were killing him. He rebounded when he stopped vaping.

well, there are a number of idiots in the world and a bunch of them hang out on this site, chastising others for their ways but few ever talk about their own vices. Ecigs is a popular target for trolls these days. hang on for a bumpy ride.

Your lungs are more delicate then most people think. How many people do you know with COPD ? The extremely small particles in vaping can make it all the way deep into your lungs. Where the gases and blood exchange oxygen and carbon dioxide. When your lungs can no longer exchange gases . It is called respiratory failure. If the young man on the ventilator is only in his twenties, that is a lot of damage in a short time.

Vaping is steaming users lungs. Steam is much more invasive to lungs.
Vaping users end up getting a higher dose of nicotine , yet are still not satisfied, so they vape more often increasing their nicotine blood levels.
Many vape users I know have quit and went back to smoking cigs, usually American Spirit , which has little to no additive, just tobacco.

Nicotine is a very harmful drug, and is a carcinogen, and presents tumors in control experiments.
Nicotine is also addictive , as addictive as heroin.

Smoking tobacco is a well know cancer causing agent , cancer of mouth, tongue, throat also heart disease, and other diseases intrinsic to nicotine.

Vaping companies should be sued as the opioid companies are, for the same reasons.

We have a neighbor in another apartment who I know is smoking more than just weed in her apartment. By law, she is not supposed to smoke anything including tobacco inside. The landlord is also having a tough time trying to evict her too. There has been nothing but problems with all the low lifes coming up here to our county ever since the UO was enacted and now there are still a few "leftover" people who lost their jobs because of the ban. I say go back to wherever the H they came from and they're not contributing to the good of our county-just living off of everyone or think they can live off of everyone and the system! Maybe we need a new governor?

I am positive, without a doubt you do something I too do not like or think is healthy or safe for you to do. Alcohol, pot, tattoos, sugar, food, prescription drugs, hair dye, loud motorcycles, driving at an elderly age, etc. etc. The list can go on and on.

We all make choices in life, many choices are not the best. We have one life. If I am not in your physical space causing physical harm to you or others, you should worry about what you are consuming and doing to yourself instead of what I consume. Odds are, you yourself are doing something equally as bad or worse.

About the children: If the parents are not stopping their children from getting products for adults, no one else is to blame.

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