Bisnode voice of the customer

Increase profitability by focusing on the customer experience

Develop your business by listening to the customer

Become a profitable company with a clear customer focus

Customer research in real time

Today’s businesses know exactly how important it is to put the customer’s experience in focus to build loyalty, increase profitability and boost business. The challenge is to find effective ways to collect, compile and interpret customer opinions and let them form the basis for change. Meeting this challenge requires an effective tool for customer research.

A company that knows what its customers think is better equipped to develop their work with customer experience (CX) and customer satisfaction. But it doesn’t stop there. It is now possible to weave together customer opinions with information from your business systems such as cost developments for a specific business area, sales at a particular store or contact with a certain employee at a customer service center. CX work then becomes a strategic issue for the entire business and you become a company with the customer in focus.

With Bisnode Voice of the Customer, you find out what your customers think of your company — in real time — and can easily connect those insights with your own business data. This makes it possible to act quickly, ramp up efforts toward more and better-satisfied customers, and increase profitability.

Strengthen your internal efforts to improve the customer experience

Increase motivation among your employees by quickly conveying feedback after a customer encounter

Develop your CX work by identifying trends and changes in customer feedback

With automated customer surveys, you can quickly see how your customers experienced the meeting with you, regardless of whether it took place in a store, on the phone or online. The ability to integrate your information about the customer with Bisnode means that we can send out surveys at the same time the customer was in contact with you. This increases both relevance and response frequency.

How automated customer surveys work:

When a customer is in contact with you, the stored data on this customer is sent to Bisnode

The customer is then sent a survey by text message, email or via a link

The customer’s responses are sent back to Bisnode, and we compile the results into easily accessible online reports

To develop your business, it is important to measure, analyze and follow up on results. In our online interface, you can collate information from your business systems, such as cost developments in different business units, with customer feedback broken down by customer segment, channel, location, team or employee. This gives you excellent opportunities to follow developments in depth and draw conclusions on the relationship between profitability and customer experience.

The tool is also designed to not only follow trends, but also set clear targets, direct efforts and develop the business with the customer experience in focus.

The online interface gives you access to:

The customer experience is often directly related to an encounter with one of your employees, i.e. how the customer was treated during a call to the customer service center, at a store or during a delivery. We have developed a function, Automated Personnel Messaging and Rewards, that enables team leaders to identify good and less good customer experiences connected to an employee or group of employees. In Bisnode Voice of the Customer, you can give your employees direct feedback and develop reward systems that actively drive customer experience efforts forward.

When you implement Bisnode Voice of the Customer, our management consultants and analysts can help you get started. You can get help identifying what dimensions of the customer experience you should measure, what questions you should ask your customers and how you should interpret the results. Based on these insights, you can then determine how you should develop your work with the customer experience, marketing and business processes.