Media Logic Inc.'s new home is designed to give the marketing communications firm room to grow, and to give the creativity room to flow.

The 20-year-old Colonie firm moved March 26 from 1520 Central Ave. to One Park Place, just off Wolf Road.

The new space contains 32,000 square feet on two floors, compared to 21,000 square feet in three separate buildings in the former location.

The new offices also have more open space, more natural light and a gallery where both employees and local artists can display their work.

The move coincided with Media Logic's unveiling of a new corporate branding campaign with a new logo and the tagline "Drive Creatively."

"It is a new expression of who we are, not a whole new direction of who we are," said David Schultz, president of Media Logic. "You don't change who you are overnight. 'Drive Creatively' is a better way to say who we are--people who like to think creatively and solve problems creatively."

Schultz said the new offices, which were designed by the Saratoga Springs-based Design Network, facilitates the creative process by making collaboration easier. The set-up of the former space in three buildings made constant communication between and among the various departments difficult.

The new space also will allow Media Logic to add more people. The firm has 90 employees and expects to have 100 by the end of the year.

The space can hold up to 125 people. Media Logic has an agreement with Picotte Cos., the Albany real estate developer that owns One Park Place, to expand within the building if necessary.

Media Logic offers a full spectrum of communications services, including advertising and branding campaigns, promotions marketing, Web site design, research and direct marketing.