What Would Alex Do?

That’s more or less how the keynote conversation between MediaPost columnist Barbara Lippert and CP+B CEO-Partner Andrew Keller is going during the afternoon session of OMMA Global.

Noting that his processor Alex Bogusky was once hailed by a magazine as being like Jesus Christ (don’t ask), Lippert noted that when Keller took over CP+B’s leadership when Bogusky
left, was like “stepping into Jesus’ sandals.”

And when Lippert noted that so much of CP+B’s success was client’s “buying into” Bogusky’s brain,
Keller quipped, “Fortunately, whether they knew it or not, they were also buying into my brain too.”