“The campaign plans to plant more than 200 crore trees in the Cauvery basin in the next 12 years to help rejuvenate the Cauvery river,” she informs and asks her fans to donate and support her on www.JuhiChawla.CauveryCalling.org to plant trees, or begin a fundraising campaign of their own.

Elaborating on her message, Juhi says, ”My journey of campaigning for rivers started in 2017, when Sadhguru spoke about the dying state of our rivers and the urgency of the matter. I hope in my lifetime, I am able to see our rivers flow again and tell the future generation that I was a part of this movement.”

A first of its kind, the Cauvery Calling campaign aims to aid farmers to plant crores of trees in the Cauvery basin across the states of Tamil Nadu and Karnataka. This is expected to replenish organic content in the soil and increase water retention in the Cauvery basin by an estimated 40%. It can in turn help farmers in the region to switch to agroforestry (tree-based farming), which has the potential to multiply their incomes by 300 to 800 percent in around five to seven years.

The campaign stresses that if one of us tries to plant a million trees, it will be a huge task. But, if million of us plant just one tree each, we will have a million trees in no time at all. Thus, it is no wonder why Juhi asks her fans not to send her gifts, cards or flowers on her upcoming birthday on November 13, but instead support the campaign for making the world a greener place.

It can be noted here, that earlier Juhi was also part of Sadhguru’s Rally for Rivers (RFR) project to raise awareness about the significance and importance of rivers in our lives.