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Panera Bread Company

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Product Differentiation • This competitive strategy focuses on a small group and caters to the wants and desires of that particular group of customers • Panera Bread’s marketing strategy wants these customers to feel as if they are getting something better and more wholesome for the same price as they would from the company’s competitors.

Demographics • White collar, upper-middle class suburbanites and city dwellers. • Organics/healthy crowd. • Americans who are changing their eating habits by moving away from high calorie, or high cholesterol meals.

Atmosphere “Panera Warmth” is: • Visually appealing décor • comfortable furniture that focus on catering to group settings. • Many locations contain fireplaces • Free Wi-Fi is available; which is an attraction for business meetings and college study groups.

Current Ratio: The ability to pay current liabilities using easily convertible assets to cash. Should be 1.0, ratios of 2.0 or higher are better. Panera’s current ration is narrowly above the 1.0 ratio.

Financial Analysis Working capital represents a company’s ability to expand without the need to raise more equity or borrow money.

Growth and Opportunities • Currently opening a bakery-café every other day. • The organics/ healthy crowd or Market niche group is growing at 15% - 20%. • Increase domestic locations by striving for 4,000 United States locations.

Growth and Opportunities • Panera is currently opening restaurants in Canada. • Develop international locations of Panera Bread. • Management teams have created new menu options, new breads and sandwiches, to boost sales at already existing restaurants.