Victorinox

VICTORINOX FALL/WINTER 2012: PROTECT Following the successful Remade in Switzerland: Christopher Raeburn for Victorinox capsule collection last fall, the makers of the Original Swiss Army Knife have asked the UK designer (who was recently named the winner of the British Fashion Awards for Emerging Talent Menswear) to continue consulting with the brand’s internal design team on the main collection as well as to conceive fresh capsule collections. The first project to emerge is PROTECT, which was introduced at Pitti Uomo in Florence in January 2012 for the Fall/Winter 2012 season.... Read More

The history of Swiss Army goes back some time. In 1884, a gentleman by the name of Karl Elsener opened his own cutlery workshop in Switzerland, a business venture made possible thanks to the support of his mother Victoria. After being in business for seven years, Elsener and his team delivered their first order of knives for soldiers in the Swiss Army, hence the Swiss Army connection. In 1909, Elsener registered the now iconic cross and shield emblem as a registered trademark. In 1921, he chose the company name Victorinox... Read More