MUMBAI: Following the launch of Toon Disney in Tamil and Telugu, Walt Disney Television International (India) is now launching the channel with 24 hours of Hindi feed from 1 September.

The 24 Hindi feed channel is being launched keeping in mind the company's commitment to localisation. In fact, India is the first market in the Asia Pacific region to introduce a Toon Disney channel in December last year. The channel was launched in three languages - English, Tamil and Telugu.

"As the world leader in kids and family entertainment, we have a tremendous responsibility to India's vast and diverse TV viewing population. It was clear at the launch that we needed to launch a 24 hour Hindi Toon Disney to cater to the under-served kids television needs of audiences across the country. Audience response to Toon Disney in the South (in Tamil and Telugu feeds) further encouraged us to launch the Hindi feed in less than nine months of our launch," said Jain.