The monthly newsletter devoted to the unique opportunities and challenges universities face in their industry-sponsored research efforts

Industry-Sponsored Research Management is the first and only publication devoted to helping you expand and expertly manage this increasingly critical aspect of the university’s research enterprise.

Our value proposition to you is simple: For a very modest subscription fee, our expert journalists will provide detailed, advanced strategies from universities worldwide who are successfully partnering with industry to fund and advance technologies in their research labs. You’ll get in-depth guidance in every critical challenge you face:

Marketing your capabilities and building ties with new industry partners

Negotiating terms that support the university’s mission and its researchers but without alienating corporate partners

Dealing expertly with complex intellectual property issues

Creating and building strong, lasting relationships with corporate sponsors

Reaching out to faculty and engaging them in your efforts to build industry-sponsored research funding

Complying with export control regs, tax rules, Bayh-Dole, and other complex regulatory and legal requirements

Given the millions of dollars at stake in potential new research dollars, and the serious consequences of legal and compliance issues related to industry-sponsored research, your subscription to Industry-Sponsored Research Management is a no-risk investment that will bring you and your organization huge returns. It costs about a penny a day, but you stand to gain so much more in the form of new agreements, new research dollars, improved faculty and TTO relations, tighter compliance, stronger IP protection, and better informed contracting and legal strategies.

Now there’s a publication devoted entirely to the unique opportunities and challenges universities face in their industry-sponsored research efforts

Unlike any other publication, Industry-Sponsored Research Management has a laser focus on the many unique issues surrounding the build-out and ongoing management of corporate-sponsored research agreements. It’s brought to you by the same team that publishes Technology Transfer Tactics, and it applies the same how-to approach, providing advanced strategies, expert guidance, and detailed case studies that you can immediately adapt and use in your organization.

Read on for a sampling of just a few of the articles our award-winning journalists are now working on…

Promote your research more effectively to industry partners

When it comes to industry partnerships, you can’t simply rely on the strength of your research to attract sponsors. Even the best technologies and research projects won’t get noticed on their own, and often the research may have many potential applications, not always apparent to industry R&D managers. In short, getting more deals requires more and better marketing – and Industry-Sponsored Research Management will deliver dozens of proven marketing strategies and expert tactics that get measurable results. You’ll see articles like these:

How one Midwestern university implemented a detailed follow-up program targeting attendees at its annual research showcase — and landed three new contracts that might have otherwise slipped away.

With marketing efforts often falling by the wayside in one busy and understaffed sponsored research office, adding specific marketing activities and goals in staff incentive plans and annual reviews brought about solid results – including a dozen new leads for industry partnerships.

Twitter and LinkedIn, coupled with short videos highlighting specific innovations, have become critical marketing channels for one mid-sized university. Here’s how they built their followers and created an eager group of corporate tech scouts.

Engaging and reaching out to faculty is one thing, but getting them to actually help market their technologies to industry? It’s not easy, but a major university and its teaching hospital have hit on a creative way to get researchers to assist with not only identifying industry partners, but actually setting up initial meetings. They’ve become a powerful marketing asset with a relatively minor time commitment required of them.

The differences between conducting research with traditional grant funding and working alongside a corporate sponsor with its own agenda are legion, and negotiating and drafting research agreements that work for both parties is a complex balancing act. Industry-Sponsored Research Management reveals what corporate negotiators view as must-haves versus negotiable positions, and we bring you detailed guidance from veteran contracting and IP professionals on the pros and cons of specific terms and conditions that can mean the difference between a long-term, productive partnership and a messy legal quagmire.

Take a look at these articles we’re working on:

How a contracting checklist is helping one small southwestern university ensure that it doesn’t leave itself open to a range of future problems with sponsors, from publication rights to IP ownership to changes in corporate control.

What corporate negotiators will do to put you on the defensive, and how to turn the tables and maintain your solid negotiating position. Learn these common ploys and maneuvers before they surprise you at the negotiating table.

Here’s what IP attorneys have to say about the importance of careful drafting and specific wording in critical sections of the agreement, including trade secret obligations, rights to improvements, and most-favored licensee clauses.

How the four-phase, standardized process used by a major cancer center for analyzing potential partners, drafting agreements, creating a detailed budget for each project, and post-contract execution and monitoring is having a profoundly positive impact on the success of its industry alliances.

Improve compliance and expertly address legal and COI challenges

There’s much more than funding at stake when it comes to industry-sponsored research. Though landing corporate dollars for your labs is the goal, it comes with myriad critical challenges that, if not handled properly, can put your entire research program and your university’s reputation in jeopardy. Conflicts of interest are a constant worry, as are intellectual property disputes and other legal sinkholes that become more likely when corporate interests are involved. And industry’s entrée into the academic world introduces new and often unfamiliar compliance issues that must be mastered.

In every issue of Industry-Sponsored Research Management, you’ll see articles that expertly address these tough challenges – articles like these:

Attorney guidance on compliance with export control regs when sponsored research involves multinational corporations.

An emerging trend involves building industry-sponsored research deals that flow out of the lab and directly into an industry-funded start-up. Here are the special COI and legal concerns that must be addressed in these agreements and in compliance follow-up.

Industry sponsors are often reluctant to have detailed data on new innovations published or presented at major conferences, even after patents have been applied for, given the ultra-competitive environment they work in. But that’s a non-starter for most universities – so how do you compromise without angering researchers or losing potential funding? Use these best practices to strike the right balance and preserve the university’s IP rights.

Industry-sponsored research agreements that specify a too-low royalty rate for licensed IP that arises from that research could be considered a “sweetheart deal,” prompting federal action or a civil suit brought by faculty inventors. It’s not a far-fetched scenario – find out how to ensure your deals meet arm’s length and fair market value criteria.

Build collaborative, supportive and profitable relationships with industry and faculty

Although innovation and technology form the tangible basis for industry-sponsored research agreements, success in this arena can’t be sustained with technology alone. Strong and collaborative relationships – with faculty, corporate sponsors, and other key stakeholders — is the true currency you’ll need to build your industry funding over the long-term. That’s why Industry-Sponsored Research Management features detailed articles that will help you create and sustain a collaborative culture, and establish fruitful partnerships with both your researchers and industry sponsors. You’ll see articles like these:

After the deal is signed: How a Midwestern sponsored research director developed a specific calendar and checklist that ensures she keeps in touch with industry partners. She connects with each company at least once every three months, and not only keeps tabs on projects and industry needs, but uses the regular conversations to promote further research and build deeper corporate engagements.

Faculty who are used to applying strictly for federal grants can be difficult to engage in the world of corporate sponsorship. But engaging them is exactly what one Ivy League university is doing with a concerted outreach and education campaign. It helps researchers appreciate the need for industry funding in light of shrinking federal research budgets, and those same researchers have become a critical resource in marketing their work to corporations in their fields of study. The result? A 50% increase in industry-sponsored research dollars in just two years.

How one small university is working with a major manufacturer located in the region, bringing technology scouts on physical tours of university labs to provide a first-hand look at technology in development and establish relationships with faculty researchers.

Hosting an innovation showcase is a great way to establish new industry contacts, but getting the right technologies in front of the right prospects is no easy task. Find out how a sponsored research office worked with its university tech transfer office to select both the right technologies and the right corporate prospects – and how the showcase brought in five new prospects and has already resulted in a one new sponsored research agreement.

Become a charter subscriber today and save $100 off the subscription price, plus get four distance learning programs FREE (a $397 value)

When you subscribe to Industry-Sponsored Research Management in the next 30 days, you qualify for a can’t-lose deal. First, you pay just $397 for an entire year of strategy-filled issues that will help you effectively grow and manage your industry-sponsored research portfolio. And as soon as you subscribe, we’ll send you a valuable resource that normally sells for more than your subscription price – so on day one, you’ll be getting a positive return on your investment!

Your free bonus is the distance learning collection Best Practices in Forming and Managing Industry-University Partnerships. When you become a subscriber you’ll get immediate access to the on-demand video for four outstanding distance learning programs that tackle some of the toughest challenges you face in the industry-sponsored research arena. Here’s a quick look at the four programs in this valuable collection.

Session 1:Best Practices for Drafting University-Industry Partnership R&D Agreements. Two experts provide detailed guidance on drafting an R&D agreement that will attract industry and drive your research projects forward while also preventing the kinds of problems that can wreak havoc with your involved faculty and damage relationships with industry partners.

Session 3:The Anatomy of a Great Industry-University Partnership. This session provides insight on how you can craft successful long-term industry partnerships — and grow licensing revenues as well as regional economic benefits for years to come.

Session 4: New Models of University-Industry Partnership: U Minnesota’s “MN-IP Create” and “Try and Buy” Programs. Join our team from the University of Minnesota OTC as they share the keys to success in their groundbreaking MN-IP Create and MN-IP Try and Buy programs.

This collection of distance learning programs – regularly $397 — is yours FREE when you subscribe within the next 30 days, so don’t delay!

Published by the world leader in training and education in research commercialization

Industry-Sponsored Research Management is published by 2Market Information Inc., publisher of Technology Transfer Tactics, the leading independent publication for tech transfer and research commercialization professionals. The company also produces more than 30 professional webinars each year, and offers a wide array of books, reports, tools, and services through its web portal at www.techtransfercentral.com. For nearly a decade our reporters and experts have been providing university tech transfer, licensing, and IP professionals with the very best, most practical information and training on moving more research out of the lab and into the marketplace.

There’s so much at stake – this small investment is a no-brainer

With this subscription offer, you pay just $397 for full year of strategy-packed issues. Your return on your investment is immediate with the 4-program distance learning collection Best Practices in Forming and Managing Industry-University Partnerships, which sells regularly for $397. But you’ll get so much more with the valuable guidance, how-to strategies, and practical best practices you’ll find in every issue of Industry-Sponsored Research Management.

There are millions at stake in industry funding, compliance matters, legal landmines, and the overall health of your research enterprise. Your small investment in Industry-Sponsored Research Management will bring you returns far in excess of the subscription fee – in fact this may be the best investment you make all year! Get one new research agreement, prevent one legal dispute, avoid one compliance or COI problem, improve the terms of one contract, and your subscription will pay for itself many, many times over.

Our no-risk, 100% money back guarantee

We’re are so sure that Industry-Sponsored Research Management will be well worth your modest investment, we are making your subscription completely risk-free with this no-risk guarantee. If you are not satisfied with Industry-Sponsored Research Management at any time, for any reason, simply notify us for a complete refund of your subscription fee. No questions asked.

With no risk at all, and with so much to gain, why not take a moment right now and return the enclosed order form and get your subscription started. We’ll send your first issue and the four-session distance learning collection Best Practices in Forming and Managing Industry-University Partnerships right away.

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