Digital strategies for audience engagement with cultural heritage in museums and libraries

Description

This report examined strategies and approaches for deepening audience engagement with digitally mediated cultural heritage, by means of case studies, interviews, and a survey of the literature and Galleries, Libraries, Archives and Museums (GLAM) institutional documentation. The study engaged with a rich and still blooming field of research and practice, which is made every year more complex through the joint inputs and thinking of GLAM professionals and researchers. In particular, there are two broad sets of trends that have been taken into consideration for shaping this study and overviewed for better understanding and outlining GLAM strategies for audience engagement.