GameStop wants you to pre-order Halo: Reach DLC ... What

For the first time ever, GameStop is doing a downloadable content pre-order campaign and they're kicking things off with Halo: Reach. Simply pre-order the "Noble Map pack" from GameStop and you'll get yourself a Mark V SPARTAN Flaming Helmet ... for your Avatar.

I get pre-ordering games as it helps a store know how many copies they should get of a particular title and it tells the publisher/developer what kind of pre-launch demand there is for their game. But for DLC? Seriously? That makes no sense. It's not like Microsoft is going to run out of codes or anything.

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