adidas and Parley for the Oceans came together creating Run for the Oceans, a global movement that uses the power of sports to raise awareness for the threat of marine plastic pollution.

The Indian Edition of the Run For The Oceans took place in Mumbai on the 16th of June at Versova Beach. In a path-breaking initiative, adidas has extended support to Adv. Afroz Shah, the UN Champion of Earth 2016, on a long-term basis, in his efforts to tackle the problem of marine litter which includes cleaning of Mumbai beaches. The event was structured as a run followed by a clean-up activity at Mumbai’s Versova beach along with the noted activist Afroz Shah and his team.

We ensured no plastic in any form is used throughout the event including branding, holding areas and F&B. This led 70 EMG to innovate with materials and branding ideas. The use of flex was replaced with eco-solvent & UV print on fabric, vinyl replaced with paper and digital, metal dustbins, wooden medals, fabric flags on wooden poles, eco-friendly plates & bagasse cups among many other solutions to produce a 100% plastic free event of this scale.

Participants were handed wooden medals while they ate, drank and danced with celebration to the beats of Boombay Djembe Folas, an exciting and energetic group of drummers who play traditional rhythms from West Africa to create a true vibe of the tribe – The Blue Village.