CNN invites Sydneysiders to vote on holiday activities of a Hong Kong tourist

CNN is launching a regional campaign to promote its travel and lifestyle website CNNGo Sydney.

The campaign centres on a competition that allows locals and CNN viewers across Asia to choose – via the website – the holiday activities of the “intrepid, yet indecisive, traveller” Alex during her trip to Sydney.

“I have no idea what I’m doing, so my trip is in the power of your hands,” she says.

The promotion runs through until July 15 with prizes to be won for those who help Alex, such as Sydney Swans VIP tickets, limo transfer, club tour, post-match party and a signed jersey.

Oh please, now they’re advertising this to Sydneysiders on Facebook and as I write still only 70 votes.

This is a very odd site and I don’t understand what CNN are doing;

1) No ads. There are no ads on the site, just CNN house ads. (Ok I just saw one but the sales team must be asleep)

2) Why are they targetting Sydneysiders with this competition? – a Hong Kong resident on holiday who doesn’t want to do the normal tourist thing but who goes to the Swans and then Bondi surfing. Dull!?

This should be targeted at Hong Kong residents, not us. This is a travel competiton – not in the know things for locals – that’s why the response is so poor.

3) The content of this site is so confused – what is the point? What is the USP? Why even bother? It’s like a travel blog for teenagers from nowhere in particular – perhaps random articles written for SEO?

Sorry Alex / CNNGo, I challenge you to fly home early through the ash to re-evaluate your expensive but poorly conceived promotion.

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