Access to rich usage data is something that is a defining element of modern product development. From cars, to services, to communications the presence of data showing how, why, when products are used is informing how products are built and evolve. To those developing products, data is an essential ingredient to the process. But sometimes, choices made that are informed by data cause a bit of an uproar when there isn’t uniform agreement.

The front page of the Financial Times juxtaposed two data-driven stories that show just how tricky the role of data can be. For Veronica Mars fans (myself included), this past week was an incredible success as a Kickstarter project raised millions to fund a full length movie. Talk about data speaking loud and clear.

This same week Google announced the end of life of Google Reader, and as you can see from the headline there was some…

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About Gayatri Shukla

I'm a marketer by occupation and choice. I like ruining objects in the name of art. I'm navigationally dyslexic (Yes, I may have invented this term), and I sometimes watch TV shows only for the commercials.