Heifers on Chanukah

Giving a cow isn’t most people’s idea of a great Chanukah present, but the folks at Heifer International are trying to change that.

Not sure this video is gonna do the trick, but who knows?

Heifer donates cows to improverished communities around the world out of the belief — shared by at least one notable Jewish philosopher — that it’s preferable to give people the means to provide for themselves, rather than aid that breeds dependency (and often worse). This year, they’re launching a Chanukah push, with a special section on their website and a promo video featuring Ed Asner.