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Make a Splash

Information

Make a Splash is a national child-focused water safety initiative created by the USA Swimming Foundation. Make a Splash works by aligning the nation’s top learn-to-swim resources in an effort to save lives.

Olympic Gold Medalist Cullen Jones has joined forces with the USA Swimming Foundation and ConocoPhillips in an effort to reduce drowning statistics among minority youth. Jones will spread the message with a six-city event series.
Motivated by the fact that African-American children drown at a rate almost three times higher than Caucasian children in similar age groups, Jones, the first African-American male to hold a world record in swimming, is using his fame to raise awareness on the issue and ensure more kids learn to swim, especially in urban communities. As primary spokesman for the USA Swimming Foundation's Make a Splash initiative, Jones will tour the country promoting the availability of low-to-no-cost swimming lessons to give all kids access to life-saving swimming skills, regardless of their ethnic or economic background.

What is Make a Splash?
Make a Splash is a national child-focused water safety initiative created by the USA Swimming Foundation. Launched in 2007, Make a Splash works by aligning the nation’s top learn-to-swim resources in an effort to save lives. Make a Splash educates parents through a national awareness campaign, saves lives by joining forces with grassroots learn-to-swim programs and strives to break the cycle of drowning by creating generations of swimmers.