Jerseys of Kolkata Knight Riders become purple

Shah Rukh Khan's business is not just about acting. He can change colours when he chooses to. Just as he did with the jerseys of Kolkata Knight Riders.

All to shore up merchandise sales. That act might have ruffled a few feathers. Some team sponsors who had started work on team merchandise and posters had to rework the sales pitch. But no one's acting up.

The decision to go purple — onveyed to sponsors a month ago— will ultimately lead to higher merchandise sale as most fans will want to sport the new colours of their team. King Khan's Riders remains the most popular IPL team despite its early exits from the tournament. It has the most number of sponsors as well. The list so far include Nokia, Coca-Cola's Sprite, energy drink Triple X, Reebok & chewing gum maker Wrigley.