"The product aggregates and analyzes text based customer communications including emails, web forums, surveys, CRM notes, social media and other sources into a native dashboard offering sentiments and trends," according to CivSource.

"The product is the flagship in a suite of tools offered by Attensity that employs their LARA (listen, analyze, relate, act) business analysis methodology, allowing users to understand trends in text based communications first hand using semantic analysis," the article states.