Assaf Suprasky

Assaf Suprasky leads myThings as the company’s CEO. He joined myThings after serving as Executive VP of Mobile for adtech firm Matomy Media Group, where he was part of the company’s founding generation. His role entailed overseeing all mobile activity, including client and media operations, technology and acquisitions. After managing operational teams around the world and supervising the acquisition of Mobfox, Assaf played a pivotal role in leading the company’s IPO. As such, he was central to Matomy’s evolution into a $250 million public company. Previously the CEO of Feedzilla, Assaf has also served as VPO at Xtend Media and COO of AdsMarket US, both of which merged with Matomy.

In today’s world, internet-connected devices comfortably outnumber people and consumers in mature markets are expected to each own three or more such gadgets by 2018. In this new reality, retailers and brand marketers must adapt their strategies to account for changing consumer behavior. Because people no longer interface with the digital world through a single …

Never confuse movement with action. – Ernest Hemingway Customers are yearning for better experiences. But what are you doing to design a better experience? How do you know what your customers’ expectations are? What are they trying to achieve? And how well is that going for them? Are you listening to customers? Are you mapping …