Mitra, Debanjan and Peter N. Golder (2008), “Does Academic Research Help or Hurt MBA Programs?” Journal of Marketing, 72 (September), 31-49.
Selected by JM Editor as single article from issue to feature on JM Blog
Basis of our article in Financial Times (see Other Publications)
Basis of our article in BusinessWeek online (see Other Publications)
Featured on The Chronicle of Higher Education News Blog

Golder, Peter N. and Gerard J. Tellis (1997), “Will It Ever Fly? Modeling the Takeoff of Really New Consumer Durables,” Marketing Science, 3, 256-270.
Frank M. Bass Award (1998) for best paper in Marketing Science or Management Science based on a marketing doctoral dissertation
Featured in The Wall Street Journal (front page)
Published in the Marketing Science Institute working paper series

Tellis, Gerard J. and Peter N. Golder (2002), Will and Vision: How Latecomers Grow to Dominate Markets, New York: McGraw-Hill.
Winner of the Berry-AMA Book Prize for the best book in marketing (2003)
Selected by Harvard Business Review as one of the top ten business books of 2001
Reviewed in Harvard Business Review (September 2001)

Golder, Peter N. and Gerard J. Tellis (2001), “Competition is the Best Way to Regulate Microsoft,” Los Angeles Times, December 26.