What's the Matter with Economic Journalism?

Economics, somebody once said, is the painful explanation of the obvious, and for some it seems, economic journalism isn't any less painful. Why is so much economic journalism -- in magazines, newspapers and, yes, blogs -- often so hard to read? Are financial writers failing at their (my) job?

Finance writers and bloggers are often willfully obscure, tradey,
impenetrable and even at times useless to any audience who actually
isn't working at (or recently laid off from) a bank. Why are they so
willing to abandon us when they should be explaining things to use more
than ever?

I'll answer the second question first. I imagine that many finance
writers don't consider themselves willing to abandon mainstream readers
-- they feel that mainstream readers ignored them for too long.
The same way it took 9/11 to galvanize a generational interest in the
Middle East, Islam and foreign policy, I suspect it took a financial
crisis to galvanize an interest in finance as NEWS. Maybe Sicha
shouldn't be so quick to scream about abandonment if he's only recently
started following the debate, especially if he's mostly reading blogs. If blogging is a
broadcast (as Andrew Sullivan likes to say), new devotees of financial
journalism are tuning in in the middle of a segment. Of course they
feel a bit behind.

The answer makes some sense to me, but it's also terribly
insufficient. Journalism shouldn't require footnotes, it should just
explain, and explain well. So to Sicha's first question: Why is
financial journalism so much more inscrutable, confusing and, well, boring
than political journalism, even if we can agree that it's often as
important?

Politics, I think, is fundamentally different than economics
because...well, I don't want to say "because it's just just simpler,"
even if I suspect it might be the case. Instead I'll say this: Much of
economics has its own language. For many Americans, it's a foreign
language. Financial regulation reforms, like assessing risk in shadow banking markets, is still, I'm unembarrassed
to say, a bit shadowy to me. And the right
way to do stimulus spending in a crisis is still shadowy for the economic industry, even though they've been studying it for
60 years!

On the other hand, you don't need to exotically expand your civic
vocabulary to understand that American politics is about votes,
interests and values, and when you stir them together, you get a stew
called strategy. Everybody gets politics, because it's all so much like life.
If you were tasked
with describing politics exclusively through sports metaphors, I think
you could do it pretty effectively. The Democrats struggling to write a
passable health care bill to get conservative Democratic support? Kinda
like a coach designing a playbook for a quarterback with compromised
skills. Obama pledging openness rather than clenched fists to troubling
foreign leaders isn't so different from a team's strategy of dealing
with troubled players (Artest, Owens, Sprewell) through inclusion
rather than punishment. On the other hand, after 10 months, I still can't conjure baseball
metaphors for the Public-Private Investment Partnership.

So
does financial journalism simply need more metaphors? Not necessarily.
But if economics is going to be as approachable as politics, we're
going to have to get creative. We can start by speaking in English, as
Felix Salmon wrote,
rather than Wall Street acronyms. We can start by imagining our
audience, not as the author of the blog post we're responding to, but
as the readers of the blog post we're writing, who don't know a CDS
from an STD, because we haven't fully explained it since an entry we
wrote in March. But we can do it. We can be readable!

When I first started blogging about economics, I told a friend that it sometimes felt like live-narrating the experience of deciphering a Magic Eye. It takes a while for the blurs to fade and see how the big picture comes together. In economics, sometimes there is no hidden image -- not one we can agree on, anyway. The least we can do is speak clearly about the blurriness.