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Very worthwhile viewing! The last two years have been eye-opening for me, regarding the subject of ‘persuasion’ and ‘human behavior’. This collection of observations by Charlie Munger, citing people like Robert Cialdini (6:55, amazing recounting of a classroom experiment) and Pavlov (the dog experiment we all know up front, and the video ends with a surprise secondary finding) and more, made this something I will be passing along.