Our founder Rob Lowe is at it again! He shared with EXTRA the inside scoop on his wife's reaction when she first smelled his new men's fragrance, 18 Amber Wood, and let us know the high profile gentleman that will receive a full PROFILE collection.
He's proud to be doing "the people's work," and you can watch it all unfold in Rob's new interview below!

It’s that time of year when the leaves go from green to orange and the air goes from wet to dry. And you should be conscious of how this affects your skin. During the summer when the heat and humidity is keeping your skin oily and damp you have the urge to constantly wash all the dirt and toxins off. As the climate shifts so should your routine. In the colder months you don’t need to cleanse as much but moisturize more.

In the morning just run a warm wash cloth across your face to wipe the sleep away. While your skin is slightly damp it’s the perfect time to apply REVIVE – Under Eye Rescue Serum. This will reduce any puffiness or dark circles and keep away under eye shine. Revive Serum also, will help fight the signs of premature aging to keep you looking great. After you Revive your eye’s it’s essential to moisturize with DEFEND – Hydrating Facial Sunscreen. Even though you aren’t laying out at the beach, the sun’s UVA and UVB rays are still damaging year long. Defend will keep your skin moisturized and protected from the cold dry air.

At the end of the day, before bed is a great time to wash away the grim and grit from the day with ACTION – Rehydrating Facial cleanser. Not only will it remove the impurities that your face has encountered that day, but it will also enrich your skin with nutrients and vitamins. Once your skin is cleansed it’s time to Recharge. RECHARGE – Age Combating Serum is not only good post shave, but should be used daily to nourish and soothe your skin. Recharge can support your skins texture and even out its tone, all while removing the appearance of redness and possible irritations from weathers elements. If you follow these simple steps your skin will keep on looking great through the cold winter months.

Shaving is like sleeping – you do it every day and it’s practically automatic. But just like sleeping, there’s always a way to get better results. So aside from starting well-rested and healthily hydrated, here are our steps to get the smoothest, most touchable skin from your morning routine.

1. Prep Your Skin

Soften your hair and open up your pores. A hot shower is ideal before a shave because hair swells, becoming softer and giving you a closer shave. Need a quicker fix? Splash your face and wrap with a hot towel for one to two minutes.

2. Lather Up

Don’t skip – or skimp – on shave gel. Dry shaving is a surefire way to end up with razor burn, and not-so-sexy facial skin. Use a high-quality formula with moisturizing ingredients and a soft finish. The skin loses moisture while shaving, so using a moisturizing formula keeps the skin hydrated while you shave.

3. Use Fresh, Quality Razors

A single-blade disposable razor is only allowed in the most desperate of circumstances. Today, men have a wide array of razors to choose from, with moisturizing elements, cooling technology, and of course, multiple blades. Make sure you invest in a razor that will be good to your skin, and you’ll reap the benefits.

Depending how frequently you shave, change your razor every 10-15 uses. You will be able to tell when you’re using a dull razor the second it skids against your skin. Using a straight razor? Strop every 6 – 15 shaves. Some people hone their straight razor every 3-6 months – you’ll know when it’s time for a sharpening when your razor is causing irritation or pulls hairs.

4. Moisturize Immediately

Right after a shave, your skin is at its most vulnerable. Rinse generously with cool water to soothe the skin and close up your pores, preventing dirt and oil from sneaking in. Pat your skin gently with a soft, clean towel. Moisturize right away with a high quality formula such as Recharge Age Combating Post Shave Serum that hydrates well and leaves your skin feeling soft, smooth, and looking fresh.

Lastly, don’t be afraid to let the shadow grow in and skip a couple of days once in a while. It gives your skin a chance to rest and restore itself.

Following these steps to the perfect shave will keep your skin looking and feeling its best. A skin care routine for men doesn’t have to be time-consuming or complex – but it is important!

The holiday season is officially here, which means it’s time to start a checklist on what to buy friends, family and maybe even that one …Read More

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Repost: “You guys already know that I’m really into skincare and you also know that using Non-Toxic products is super important to me. Well I found the perfect line for the man in your life! Yes, your boyfriend should be cleansing and moisturizing too. (They’re not just gonna keep their good looks all on their own!) I trust @profile4men because it’s Toxic Free Certified & Dermatologists tested ✔.” #profile4men #RobLowe #ShowUsYourProfile #ProfileFirst #PerformanceGrooming. ... See MoreSee Less

We see you out there, being active and adventurous. We hope we can lighten your load by simplifying your daily routine. It can be as simple as ACTION, RECHARGE, DEFEND. Follow the link in our Profile to learn more. #whatsyourprofile #Profile4Men #activelifestyle ... See MoreSee Less

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