Krish, CEO of VSM, addressed over 50 brand leaders of a large Indian Pharma company. The session was on “Better Doctor engagement through CLM (Closed Loop Marketing)”.

Krish covered:

Global and India trends in doctor engagement practices

Industry priorities

CLM planning and execution

Analytics and ROI

Application of IT in CLM

There was active participation. The company senior management appreciated the session.

Their GM-Business Development and Strategic Marketing had this to say:
“Your session was indeed quiet insightful, and brought back the main point that , we can do innovations in small things in digital marketing and this can have a potential impact on our brands getting engaged with our key prescribers and as well as first with our internal stakeholders (our reps)”