Husband and wife team Jeff and Karina, began their fashion careers in Milan, in 1994 they both returned to London to set up the Menswear label Griffin (then known as Griffin Laundry). Having graduated from the prestigious Central St. Martins School of Art they spent much of their lives living in the city.

In 2001 they made the big move to the Wiltshire countryside, moving the family and design studio out of Ladbroke Grove and into a converted cowshed on the edge of Salisbury plain. Having consulted for some of the fashion industry’s biggest brands, including Hugo Boss, Kenzo, Mandarina Duck and Converse, the move allowed Jeff and the studio’s design team to think more freely, whilst offer the Griffin’s family a chance to live a better and more active life.

Now based in North Devon, the Griffin Studio continues to design seasonal collections which are sold throughout the world whilst continuing to consult for numerous brands. All this happens at Loveland Farm, as the lines between fashion and lifestyle continue to blur to offer our visitors a truly unique experience.

Wow! I’m not sure we’ll top this holiday. It’s magical. We had the most amazing five nights here in the summer holidays, with our boys (age 5 & 7). None of us wanted to leave and the memories we made are very special indeed.

— Princesscat, Pangbourne, UK

I’m not one for revisiting anywhere, but i’ll be returning here! Absolutely loved every second. Came here with my girlfriend as an anniversary gift. It’s difficult to fault any part of the pod, the area, the view, the animals, the service. Coming back next summer.

— Ben P,

We had a phenomenal experience at Loveland… this place is glamping at its best and most refined, without feeling over the top. I cannot recommend it enough - I can’t wait to come back again and stay at one of the pods. The atmosphere that the Griffins have created is unique and inimitable.