Bloomin’ Easy launches new website

Founded by Van Belle Nursery, Inc., the young plant brand that offers improved varieties for time-strapped homeowners needed a web presence that matched the quality of its offerings. The new design features a modern & stylish look with preference to rich photography and video. Responsiveness for mobile, as well as a new blog will add to the consumer experience that promises three steps to success: plant, water, and relax.

“A quality website is as important to a brand’s image as ever before,” says Kevin Cramer, Marketing Manager at Van Belle Nursery. “Our redesign provides Bloomin’ Easy consumers a great experience on any device and conveys the top quality of each plant in our collection.”

Timing for the site launch couldn’t be better, with 2017 aiming to be a big year for the four year old brand. A number of industry leading nurseries have signed on as licensees and will begin propagating exclusive varieties.

“In many ways 2017 is our launch year,” says Brand Manager DeVonne Friesen. “We will have our core licensee partners in place, and the number of plants shipped into the marketplace will continue to grow at a rapid pace. The new website reassures Bloomin’ Easy partners that we’re marketing the brand well.”