As Australia's largest food retailer and second largest private employer, Woolworths - 'The Fresh Food People', are committed to sourcing the best suppliers, food growers and farmers - so you can purchase consistently superior quality produce. This can mean delivering them from the farm to stores within 24 hours! For their customers' peace of mind, the Woolworths Quality Assurance Program is a guarantee of freshness and superior quality. Woolworths works closely with growers and suppliers to ensure that all fresh food supplied to Woolworths meets specific and rigorous quality assurance standards.