Salesforce Signs Big Cloud Cooperation with Google

Google and Salesforce are expanding their partnership and want to merge their data as part of a new large cloud deal. Salesforce advertisers will be able to access Google Insights in the future.

When two data giants clash: Google and Salesforce have been working together for a long time, but are now intensifying their partnership. Specifically, the two heavyweights have announced a new major cloud deal, in which companies are pooling their data from the Salesforce Marketing Cloud and Google’s Cloud Platform.

The Google Cloud becomes “Preferred Public Cloud” partner, the preferred public cloud provider of Salesforce. Salesforce intends to access the Google platform on an ongoing basis “to optimally support its rapidly expanding global customer base as it expands its infrastructure internationally.” In addition, the vendor’s CRM tools are integrated with Google’s G Suite and Google Analytics to connect sales and marketing data through Salesforce Sales Cloud, Salesforce Marketing Cloud, and Google Analytics 360. This means that advertisers who use Salesforce can access a wide range of Google data, including the search history.

Existing Salesforce customers will also be able to use G Suite for a year for free for one year as part of the collaboration. In addition, Google will continue to use Salesforce as its preferred CRM provider and Salesforce will continue to use G Suite as the preferred email and productivity provider.

Salesforce is double-tracked

“The partnership is self-explanatory, with Salesforce CRM and G Suite working together much more effectively together,” said Diane Greene, chief executive of Google Cloud. “In addition, we’re pleased to announce that Salesforce has announced that it will be running its core services on our cloud in the future, and together with Google Analytics 360, Salesforce’s Sales and Marketing Cloud simply provides better insights.”

Interestingly, Salesforce entered into a similar agreement with Amazon Web Services (AWS) last May, making the Seattle-based company a preferred partner. Google now has the same title. As those responsible emphasized, the existing Amazon partnership should have no impact on the cooperation with Google. However, Salesforce does not explain how working with the two competitors looks in practice.

Product Manager at Google in a blog post.

Chrome will recognize and prevent this unwanted forwarding in the future. Instead, Google wants to show users an info bar to inform about the redirection attempt.

Pop-up windows should be blocked

Another protection feature of the new version of Chrome is to block pop-up windows. This also includes those that load the content actually desired in a new tab or window and display the advertising content in the main window.

But there are also many other unwanted advertising formats, says Schoen. For example, so-called overlays, hidden links that lie on supposed “close” or “play buttons”. But even this could recognize Chrome future and prevent a transfer.

Google offers page operators to examine their website for unwanted attachments. The ” Misleading Content Report ” helps site owners understand how they can improve the user experience. If unwanted content is detected, the operator has 30 days to remove it. If this is not done, Chrome will not open any new windows and tabs from the corresponding page.

The new features are currently still in beta. Anyone who wants to try it out now must call up the experimental settings in the address bar of the browser by entering chrome: // Flags. There, the user then searches via shortcut [Ctrl] + [F] for the entry Framebusting requires same-origin or a user gesture and sets the drop-down menu to “Enabled”. After restarting the browser, the new functions are available.