We are needing testimonials from our readers as to the power/efficacy of our newsletter. "Social proof" goes a long way, and we're in serious need of sponsorship/membership for the newsletter in the new year. If you like our newsletter and read it weekly (my analytics tell me that you DO!) we would really appreciate hearing from more readers! Email: c4p@mediaintelligence.ca

Please check out the new short documentary film Trophy. In North America, hundreds of grizzly bears are killed for sport by trophy hunters every year. This "sport" is outdated, wasteful and inherently cruel. Trophy examines the effect that trophy hunting has on the people, land and animals and asks, 'can we truly justify killing these animals for sport?'Presented by Lush Cosmetics, Trophy challenges this controversial practice. In Canada's Great Bear Rainforest, First Nations groups, activists and over 90% of British Columbians oppose this cruel and inhumane hunt, and yet it still remains legal and sanctioned by the BC government. South of Canada's border, grizzlies in Yellowstone National Park are currently safe and protected under the Endangered Species Act, but that could soon come to an end. The US Fish and Wildlife Service has proposed "delisting" grizzlies from the Act which could lead to sanctioned trophy hunts and other activities that would put these bears in danger. Watch the full film for free at trophyfilm.com

Animals are a top priority in the City of Toronto! Over the last few years, Toronto Animal Services (TAS) has designed some fabulous programs for licensing, micro-chipping and spaying/neutering pets. Tailored specifically to inner-city dwellers, TAS offers inexpensive, supportive services that help keep pets and their families together. From the new SNYP and CHIP trucks, to licensing packages, Toronto Animal Services has brought a new municipal philosophy to managing pets, and ensures every step of the way, that the human-animal bond is supported!

I'd like to thank Irene Denver, animal advocate, and Sharron Purdy of Moosonee Puppy Rescue for sending along their testimonials for C4P's newsletter last week. Greatly appreciated ladies!