Media Room

Market Leader Voltas launches its 4th Exclusive Store in Patna

Patna, 16th October, 2014 Voltas Limited, India’s leading air conditioning and engineering solutions provider, today announced the inauguration of Voltas’ fourth Exclusive Brand Shop, Sameer's Home Care at Kankarbagh, Patna, Bihar. The inauguration was graced by Mr. Shailendra Kumar, Regional Business Head - East, Voltas Ltd in the presences of the other representatives from Voltas.

This new brand shop is strategically located in Kumrahar to feed the emerging market of Patna City and Kangarbagh catchment area. The launch will cater to the growing expectations of consumers in Patna, by offering them technologically advanced and energy efficient air-conditioners from India’s leading air conditioning brand.
Voltas has sustained as the Market Leader pan India with a market share of over 22% and holds supremacy in Bihar with over 24% in secondary figures. The launch of a new store strengthens Voltas’s market presence and offers consumers a superior brand experience expected from a well-designed and visually appealing store with display of the latest product range. This exclusive store is located at a convenient location and will feature the entire cooling appliances product range by the company including the newly launched ‘All Weather ACs’ as the star attraction.

Commenting on the launch, Mr. Pradeep Bakshi, President and Chief Operating Officer, Unitary Products Business Group (UPBG), Voltas Limited, said, “With a focused approach, we will continue to strengthen our presence in the tier II and tier III towns. These markets are increasingly becoming an important customer base for us. Patna is a very important market for us and we are glad to open our fourth store at a strategic location of Kumrahar which is an emerging market of Patna City and Kangarbagh. We will continue to strengthen our penetration in tier II-III markets and provide our consumers with the energy efficient range of air- conditioners.”

Voltas has established itself as a leader in air-conditioning solution provider through extensive groundwork to ensure reach and availability across all markets. With a strong product line-up including technologically advanced Inverter variants of split ACs, the company has increased its retail footprint to over 9700 consumer touch points.