the new york office of practice boston-based firm NADAAA has designed the east hampton new york shop for australian skin care brand aesop. this signature store resides in an area which has previously been home to such creatives as willem de kooning, lee krasner, frank o’hara, jackson pollock and jean stafford.

a wash sink made of vermont soapstone stands as the centre piece of the shop

the firm combines production and design, having digitally fabricated pegboards line the walls of the cozy space that double as cladding and modular product display system. dowels of varying lengths are easily inserted into the panels to support orderly shelves–a pragmatic installation in which to showcase the line of natural beauty products that can be modified to achieve visual diversity.

digitally fabricated pegboards line the walls offering a pragmatic display system in which to showcase the aesop product line

as with all aesop shops, a washbasin takes center stage. crafted from vermont soapstone–which has been used in the manufacturing of wash sinks in the northeast US for quite some time–it is outfitted with copper valve taps which continues this theme of practicality. a subdued color palette of robin’s egg blue covers the walls, complimenting the natural, warm tones of the panels hung against them, as well as the honey-hued wood floors. the overall design has been conceived to celebrate the maritime and cultural heritage of the hamptons. a large picture window at the front of the store opens up onto the sidewalk, allowing an abundant amount of natural light to flood through.

dowels are easily inserted into the pegboards to support shelves

store front

andrea chin I designboom

may 13, 2013

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