Small Businesses Win Big by Honing Relationship Skills

Washington D.C. – September 1, 2017 - A nationwide survey of business owners shows that the majority of small firms in the U.S. are suppliers of goods or services to larger companies. Award-winning entrepreneur Cynthia Kay, whose media production firm CK and Company sponsored the survey, has advice for small business owners: start developing superior relationship skills for dealing with large clients.

Media Appearances Verification Process

​The implied endorsement value of appearing in national news media is a powerful one. Since the days of P.T. Barnum and Thomas Edison, entrepreneurs and organizations of all sizes have sought positive press coverage of their enterprises.

Even in the Internet era, our collective unconscious almost universally equates news coverage with importance. This is particularly true of the business press, and why the practice of claiming non-existent media credentials has become widespread on the Internet.

VerifiedAppearances.org was created to solve this problem.

All media appearances listed on our website have been individually verified by a member of our team. Businesses that apply for a profile page and listing of their media appearances pay a non-refundable review fee. Our team then confirms whether their media appearances are legitimate, and therefore suitable for listing on VerifiedAppearances.org on a business profile page.

​If we cannot verify the media, we don’t list it. You can rest assured that the media listed on this page has been independently verified.

Cynthia Kay is a passionate spokesperson for small business. She spends significant time speaking to, teaching and coaching small business owners while running her own award-winning company.

Cynthia Kay founded Cynthia Kay and Company media production after working in broadcasting where she was honored with awards from United Press International, the Associated Press and numerous regional broadcast awards. A graduate of Michigan State University, Kay holds a Masters in Communications from Western Michigan University.

She is the Past Board Chair of the Small Business Association of Michigan (SBAM) and serves on the Executive Board of the National Small Business Association (NSBA) as First Vice Chair.

Cynthia has been named One of West Michigan’s 50 Most Influential Women 5 times.