What payment method is suitable for your Startup?

Tips & Tricks

Olesya Bob

Jan. 9, 2018, 1:08 p.m.

Delivery / on demand Startups are the most profitable today.
It can be related to such services like: taxi (Uber), food (like Seamless), package delivery (like Roadie) or even childcare service delivery (like Kango)!
If you use the above mentioned services you must be acquainted with some kind of payment methods via mobile apps.
But in case if you are an ambitious Startup which is going to build similar application you may be concerned about best web or mobile app payment processing solution. This article will help you find answers on these questions.

Payment feature is the most important part in any delivery/ on-demand service app.

What is online payment option?

According to the Wikipedia a Payment system is any system used to settle financial transactions through the transfer of monetary value, and includes the institutions, instruments, people, rules, procedures, standards, and technologies that make such an exchange possible.

In more simple terms, a payment system is a method for money transferring between endpoints, with the endpoints being the buyer (or buyer’s bank) and the seller (or their bank).

Types of payment methods
There are different types of payment methods which can be used in delivery service for comfortable usage.
They are: Payment via credit cards, e-wallets, Cash on Delivery.

Preferred payment methods

*Infographic is based on open-data resources about payment methods in different countries

Payment via credit cards
According to the payment statistics, online shop credit card payment is one of the most popular online payment method today. But, at the same time, it can be expensive for the merchant because of transaction fees. Debit card is an excellent alternative to similar security, but usually much have cheaper charges. Besides, alternative payment methods like external payment cards, bitcoin have become leaders in the payment market, overtaking payment cards.

E-wallets

Wallets like PayPal and Alipay are playing major roles in the ecosystem.

Let’s take as an example a Food delivery service. It's a local-oriented service..
Different payment gateways are used in such types of mobile delivery service.

It can be a local payment system like Bank API , international payment system API (like a Mastercard, Visa, etc.), or integrated payment system like PayPal or its alternatives. In our experience, we recommend you to choose Stripe payment system. It’s available for businesses in 25 countries. If you are not a lucky one and do not have Stripe in your country, another option is to choose Apple/Android Pay.

In order to help you make the right choice, we’ve prepared comparative table of payment systems. It should help you to see advantages and disadvantages of each payment system.

In case you want to create a unique payment - you can take Bank API or International payment system API. But you will have to pay a lot of money for development work and be responsible for all transactions, because all of them will be done through your app (or on your site).

As for PayPal - it is the most popular payment system in the world. But, at the same time, it has a lot difficulties with integration into an app. When we faced with a choice of payment system for our project we did the following steps:

- compared payment systems;

- tried to find the best PayPal alternatives ( taking into account mobile transactions statistics on the market).

All of that information helped us to choose the best option for our client. It was Stripe.

Based on our clients requirements we wanted to provide him with a mix of optimal price and good quality. And this is exactly where Stripe was useful.

You may say that Stripe is a new payment system. But we must say that it’s very prospective system and has a good installing documentation, which saves development time.

In contrast to Stripe, Paypal has such disadvantages like:

1. old system with disabilities;

2. much more expensive (you will have to pay for all actions).

How much does it cost to add a payment system into your app?*
The data was made based on Roll’n’Code team integration experience.

*Estimation was made for payment system integration into an app only, without specific features.

If you want to know more about payment systems integration, to build an app from scratch or just add new features into existing app - feel free to drop us a message.
Always happy to share our expertise and provide you with some useful recommendations for your Startup!