Matt Cutts: Great question. First off let start off by saying we’ll put a link in the description of this video that points to a blog post. It was done by a bunch of people who have experience with this particular topic from the Japan team who talked about SEO, mobile, all that stuff and how they interact but let me go ahead and share the best practices with you.
Googlebot
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Matt Cutts: Well, the entire page of web rankings is there that out of town people can compete on so the idea of the local universal results is to show local businesses. So in some sense there’s not really a way where if you’re out of town you can sort of show up within our guidelines and show up as a local business.
Now if you are a mobile business, so
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Matt Cutts: Well, the second part of what I said at Pubcon is that Google is trying to figure out what users want and so rather than you as an SEO chasing after Google, and Google chasing after what users want, if you chase directly after what users want, then both you and Google are trying to get to the top of the same mountain in some sense.
We’re both trying
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If you do a site:website.com on Google, on what basis are the results ranked? Is this the order in which Google gives importance to each and every page in the website? Because most of the time the top listed pages get more search traffic.
Matt Cutts: Great question. In general we don’t promise that site: queries will rank in the exact same order that other pages would rank in. So we
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Matt Cutts: I’m making a little bit of assumption here but I think what you are saying is you have one page of Q&A with 10 questions and answers or links to 10 questions and answers and then that links to page 2 and then that links to page 3, 4, and 5. So you are chaining them down like that. If that’s your situation I can give you a
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Matt Cutts: Good question. I’m glad somebody asked about this because it gives me a chance to clarify. There is a patent, and I think my name is on it along with a bunch of other people that talks about different signals that we can use in terms of search quality related to time. So how long has a domain been around, how long is it registered for? All sorts
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Matt Cutts: I actually want to answer the Holiday change part of this question because it seems like if Google makes any kind of change anytime in the fourth quarter of the year then people say, “Oh it’s a Holiday change. Google’s trying to make me buy ads or do whatever.”
The fact is we go out of our way to try to prevent causing a lot of extra trouble during
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Matt Cutts: This is something where search engines can change their policies over time because we might see the web evolving or we might see how webmasters have issues or those sorts of things. I can tell you about my experience from moving MattCutts.com to Dullest.com and then Dullest.com back to MattCutts.com.
Whenever I decided to move back I used a 301 redirect and it took a period of several weeks
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Matt Cutts: I understand the question but you have to be a little bit careful. You don’t want to throw everything in the kitchen sink into the Robots.txt file. The Robots.txt predates even Google and it’s really well established and there are parts of that txt code that a lot of people rely on. So typically it’s better to not necessarily go in and monkey with something that’s well understood
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