"The basics do apply for services firms: filling out your profile, creating a company page, and adding connections," says a social media project manager at Jumpfactor. "As far as lead generation a more active approach is required and this involves joining relevant groups, commenting and creating discussions, and sharing relevant content."

The project manager went on to elaborate that discussions within groups tend to be where the highest level of engagement and lead generation take place. This requires ongoing conversation and building of micro relationships with prospects. Blatant sales pitches or solicitation is not effective; instead the approach of educating and answering questions tends to build trust and lead to potential leads much more effectively.

For a list of the top LinkedIn strategies for services firms, visit the jumpfactor post here. Get in touch with the agency for a free strategy consultation on how best to leverage LinkedIn and other social platforms for your business by visiting their site.

About Jumpfactor

Jumpfactor is an award winning full service Inbound Marketing Agency specialized in Professional Services Marketing for Service and Technology firms. The agency's services include branding, search engine optimization, content marketing, social media marketing, and marketing automation services. Jumpfactor has physical offices in Canada, and the USA. The agency has won awards for best in class Enterprise SEO and Marketing Automation.