Denver Broncos quarterback Tim Tebow will be featured in magazine ads and television appearances for Jockey underwear, according to ESPN’s Adam Schefter.

Tebow will become the first professional athlete to model Jockey underwear since Jim Palmer in 1980, a spokesman for the company tells Schefter.

"People may say it's underwear, but everyone wears underwear — it's not like I'm doing something risque," Tebow told Schefter this week. "I wouldn't do anything that goes against what I stand for. The whole campaign is very classy."

Tebow is scheduled to appear at a Jockey event at Macy's in New York City's Herald Square in May. Jockey has already plastered a large scale photo of the Broncos QB across its homepage, www.jockey.com.

"I really take pride in what I endorse and what I attach my name to," Tebow said, according to ESPN. "It's my character and what I stand for. Through my marketing company [XV Enterprises], I'm very fortunate to receive numerous endorsement opportunities and I take less than 1 percent of what's offered, which is ultimately only the ones I truly believe in. I believe in Jockey. I love the products and the people that make their company great. Staycool is ahead of its time. It's true to my character and integrity."

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In December, Tebow signed an endorsement deal with FRS Healthy Energy drink.

Tebow is one of the most marketable players in the NFL, evidenced by the fact his No. 15 jersey led the league in sales last season. A rookie in the 2010 season, Tebow started three games for the Broncos.