August 9, 2017, STOCKHOLM, SWEDEN – TVM, a Stockholm-based digital marketing technology provider for the hospitality industry, has secured its first outside pre-seed funding from both existing and new investors. The new funding will provide TVM with expansion capital to grow its installation base beyond its current 30+ hospitality ventures in Sweden and Turkey. Butterfly Ventures, CAP A’s Nordic-based seed fund, participated in the funding alongside several individual global entrepreneurs and investors.

“According to several major research firms, almost 70% of consumers have seen digital video displays in the last month and customers don’t just glance … they engage,” explains CAP A’s and Butterfly Venture’s Stockholm-based partner, Tanya Marvin-Horowitz. The TVM platform provides directed POS marketing through its in-venue display systems, incorporating both hardware and software solutions into its systems. The platform increases sales and brand awareness for the venues and for the brands they carry. “The European market alone of approximately 500,000+ restaurant and bar venues provides a solid potential customer base that then multiplies when coupled with the U.S. market opportunity which is predicted to reach $27B by 2022,” added Marvin-Horowitz.

“Our first product democratizes digital marketing, enabling the smallest venue owners to control their own digital marketing strategy, as we have successfully demonstrated to our customers across Europe,” says TVM founder and CEO, Michael Demir. “Our customers are realizing increased brand awareness resulting in increased sales of up to 28%. Butterfly saw the potential of TVM, including the technical expertise of the team, and particularly the opportunity to expand globally, thus making them ideal partners!”, he added.

- About TVM -

TVM’s mission is to revolutionalize the worldwide restaurant, bar and hotel industries by empowering owners to serve their customers better by providing exiting and unique in-venue digital marketing experiences resulting in an increase of in-venue sales. For more information, go to: http://tvm.media