Breathe 2025 is about recognising that we have the ability to create a legacy we can all be proud of. It is about realising that our actions do make a difference, and understanding that if a young person does not start smoking by age 26, they almost certainly never will.

85%

want Government action to reduce the number of children who smoke

7 million

smokers in the UK had started smoking before the age of 18

80%

of smokers report that they took up smoking before the age of 20

That’s why we’re calling on everyone to pledge an action, big or small, on this site, and to be a part of our vision to: