Web & Social Media Marketing for Business — A 2-Day Course

Course Synopsis

Please note that this course has been retired and is no longer available. Please see the RETIRED page for courses currently available in this subject area.

Discover the Power of Social Media!

This social media training class is an overview class targeting managers and decision makers. The course addresses what social media is and how businesses can use it. Unlike other social media courses, we do not try to convince you that you must be using social media. Rather, this social media course gives you the tools and knowledge you need to make that decision for yourself.

The class introduces social media sites such as Facebook, Twitter, LinkedIn, and YouTube, and social media tools such as blogs and wikis.

Special attention is given to Facebook and Twitter where you will have hands on training setting up these media for your own business.

Course Objectives

This training course will enable delegates to:

Learn what social media is and how businesses are using it.

Learn about the opportunities that social media sites such as Facebook, Twitter, LinkedIn, and YouTube present.

Learn about social media tools and how they can help your business.

Learn what you need to do to create an effective social media plan.

Gain in-depth understanding of Facebook and Twitter marketing.

Intended Audience

This course is intended for:

Advertising and marketing professionals

Individuals interested in personal brand-building

Business owners seeking to increase visibility and improve customer experience

Anyone who wants to use social media to build and serve online communities

Pre-Requisites

Although there are no formal qualifications required to attend this course, delegates should have an understanding of basic computer skills and have an open mind about where the future of the web might be going.

Schedule

This course has been retired and is no longer available.

Course Contents

The basics

The who, what, where, when, why and how of Social media

The Big 4:

Twitter

Facebook

LinkedIn

Blogs

Audio, video, and other senses

Creating a story and building your community

Finding your customers and fans

How to engage and not spam

Best practices

The 4 basic marketing approaches and social media's application in them