Frequently Asked Questions

OTT BASICS

What is OTT Video?

Over-the-Top, commonly known as “OTT”, is a term used to refer to video transmitted via the Internet and bypassing traditional cable or linear distribution. Services that come over the top are generally lower in cost for the consumer than the traditional method of delivery. OTT video can be subscription supported or advertising supported.

Where can viewers stream OTT video?

Viewers can stream OTT video through a variety of devices such as connected TVs (CTVs), desktops, tablets and phones, both at home and “on-the-go.”

How many streaming services are available?

The online video ecosystem is highly fragmented. There are many options for the viewer and the advertiser, making it more difficult for advertisers to find their consumer easily.

In what kind of content will Premion ads run?

The type of content varies by provider. Premion only places ads in premium long-form and live streaming content. This includes prime-time live, live sports and news, network programming, and premium VOD content including movies.

On which platforms/devices can Premion ads be seen?

Premion ads can be seen across any OTT platforms/devices in which our partner networks and partner providers are supported. The viewer is in control as to where they consume the content (TV, desktop, tablet, mobile).

Are ads non-skippable/non-fast-forward?

All ads placed by Premion are 100% non-skippable and fast-forward disabled.

How does Premion source inventory?

Through direct partnerships with our partner networks and providers, we have secured direct inventory. We do not source inventory from open exchanges. Our focus is on brand safety and transparency of content, and our content is branded long-form, network quality content.