Peter Aceto, president and CEO of Tangerine, signed copies of his new leadership book, Weology, at the Toronto launch event last night. (CNW Group/Tangerine) Facebook Twitter Pinterest

Tangerine president and CEO, Peter Aceto, celebrated the launch of his new leadership book, Weology, in Toronto last night alongside guest speaker Ron Tite, employees, clients and partners. (CNW Group/Tangerine)

Peter Aceto, president and CEO of Tangerine, signed copies of his new leadership book, Weology, at the Toronto launch event last night. (CNW Group/Tangerine)

Business philosophy reveals how everyone wins when "we" comes before "me"

TORONTO, Sept. 23, 2015 /CNW/ - In his new book launched last night, Tangerine president and CEO Peter Aceto unveils a leadership strategy that gets to the heart of business and demonstrates that success cannot be achieved without putting people first. Throughout the book Peter illustrates that in an increasingly connected business environment, the people-first approach behind Weology creates win-win scenarios that allow businesses to thrive in the long term.

In a candid story based on over 18 years of business experience at Tangerine (formerly ING DIRECT), Peter offers a rare and personal glimpse into how Weology continues to shape the unwavering success of Tangerine's corporate culture throughout its transformational history including the $3.1 billion purchase by Scotiabank in recent years, and beyond.

"Leadership is a privilege and a responsibility. I've learned from the great successes and failures of many leaders, mentors and my own colourful experiences over the course of my career," says Peter. "What I'm trying to do is to build a culture in which individuals have the means to truly thrive, a place where when Me thrives, We benefit. I'm delighted for the opportunity to share stories of learning and success about how businesses need to be run differently, transparently and with trust."

Published by HarperCollinsCanada, Weology was launched at an event at Tangerine's downtown Toronto café attended by employees, clients, partners and the media. Additional book launches will be held at Tangerine's other café locations including Montreal, Vancouver and Calgary in the coming weeks.

All proceeds from the sale of Weology and related speaking engagements will be donated to charitable organizations supported through Tangerine's #BrightWayForward program.

Peter Aceto is a globally recognized and respected business leader and a change agent for leadership. Peter's goal is to inspire unconventional thinking and transparency that deliver unparalleled results for employees, consumers and business.

Prior to his appointment as president and CEO of Tangerine (formerly ING DIRECT) in 2008, Peter held the posts of Chief Risk Officer, Chief of Staff and Chief Lending Officer at ING DIRECT in the U.S.

Peter's leadership has yielded outstanding results for Tangerine, its employees and clients and proved particularly instrumental in the $3.1 billion acquisition of ING DIRECT by Scotiabank in 2012.

Peter is the author of WEOLOGY: How everyone wins when we comes before me. He is a globally sought out and recognized public speaker, a social media leader and a blogger. Peter is frequently featured in The Globe and Mail, Harvard Business Review, Forbes and Huffington Post. Peter has received awards for his leadership in HR, communication and business, as well as his contribution to Canada and his community.

About TangerineTangerine is a direct bank that delivers simplified everyday banking to Canadians. With more than 1.9 million clients and close to $38 billion in total assets, we are Canada's leading direct bank. Tangerine offers banking that is flexible and accessible, products and services that are innovative, fair fees, and award-winning client service. From no-fee daily chequing and high-interest savings accounts, GICs, RSPs, TFSAs, mortgages and mutual funds, Tangerine has the everyday banking products Canadians need. With over 1,000 employees in Canada, our presence extends beyond our website and Mobile Banking app to our Café locations, Pop-Up locations and 24/7 Contact Centres. Tangerine was launched as ING DIRECT Canada in 1997. In 2012 it was acquired by Scotiabank, and operates independently as a wholly-owned subsidiary. For more information, visittangerine.ca