1 Online dating has lost much of its stigma, and a majority of Americans now say online dating is a good way to meet people.

But online data services also are trying to simplify the process. Websites like eHarmony have promoted their use of algorithms to match people based on hobbies, interests, likes, and dislikes. They aim to streamline the search for love and make it less random than simply heading to the local bar. Tinder, for example, makes it easy to find dates who live nearby.
And yet, only 20% of . single adults say they are registered on a dating site, according to a new survey by ReportLinker.