Kijiji offers similar services and is seen as a competitor to Craigslist with the biggest differences being that Kijiji gets much less U.S. traffic[3] and has an extensive pets section. Kijiji's owner eBay is also a minority shareholder in Craigslist. In April 2008, eBay launched a lawsuit against Craigslist claiming that their executives were attempting to weaken eBay's investment, while in May of the same year, Craigslist filed a countersuit claiming Kijiji had stolen trade secrets and that eBay used misleading tactics to promote the service.[4][5]

According to eBay Classifieds Group, Kijiji is the most popular online classified service in Canada.[6] Kijiji is partnered with Rentseeker.ca.[7]

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At that time Marktplaats.nl had branched out into Spain, Germany, Turkey and Canada under the brandname Intoko. Intoko Spain merged with LoQUo, Intoko Germany merged with Kijiji Germany. Intoko Canada merged with Kijiji Canada. Intoko Turkey migrated to the Kijiji platform and is operating as Intoko.Kijiji.com.tr. In May 2005 eBay acquired Gumtree,[8] which offers a similar service for cities in the United Kingdom, Ireland, Poland, Hong Kong, South Africa, Australia and New Zealand, as well as the Spanish company LoQUo.[9] One month later it acquired OpusForum.org, another website offering online classifieds in Germany.[10] In July 2006, Klaus Gapp, the founder of OpusForum, noted that after its acquisition it had "merged with its new Kijiji classifieds business in the German speaking markets of Austria, Germany and Switzerland."[11]