Before you contemplate United States of America vs. the Bowl Championship Series, imagine for a moment that only 11 American companies produce ice cream. Six of the companies earn the bulk of the revenue -- either because they've been around the longest, because they gobbled up the most lucrative mom-and-pop shops or because they simply make the best product. Five other companies also produce ice cream. On occasion, a subsidiary of the smaller five produces some of the nation's best ice cream. Sometimes, the six big companies contract with the five to produce ice cream for lucrative, one-off events, but most of the time, the companies keep to themselves.