About iChoose

At iChoose we believe in customisation and individuality. The most definitive fashion trend of the 21st century is that of subjective, personal style, and we want to facilitate yours entirely. Your taste is your identity. Build something nobody else can.

We offer fully customisable prescription eyewear – from frames to sides to lenses. Every frame fits every side and they’re completely interchangeable. Just click them together, and click them apart. Our glasses aren’t just bespoke, they’re modular.

Glasses bundles begin at £60 and include your selected frame with its predetermined sides, along with an additional pair of free sides of your choice to get the ball rolling. You can always stock up on more sides in future.