I was listening to ‘Pure Shores’ while unsuccessfully trying to find someone else excited about seeing Scream 4 a few weeks ago, and it led to these musings on how something can be all-conquering, then just disappear…

I was surprised that no one I knew was excited about a new Scream film, given that Kevin Williamson had returned to writing duties, and has lately been writing wonderful (cliff-hanger a minute, major twist every episode) dark popcorn for The Vampire Diaries. 11 years though is a long time… The Beach was released in February 2000 and, this being in prehistory when MTV not only played music but played certain videos on constant rotation, its imagery penetrated deep into people who never saw the film courtesy of All Saints’ video for the sublime ‘Pure Shores’ incorporating an awful lot of clips from Danny Boyle’s film. 11 years ago I finally saw Scream on TV and then Scream 3 in the cinema in quick succession and never got round to watching The Beach till 2003. It’s odd to think that these films, which were all pervasive at the time, seem to have been more or less forgotten. In the case of Danny Boyle his belated and ill-advised entrance to major Hollywood movies has been completely forgotten because of a couple of belting truly Alex Garland scripted movies since, and an Oscar for Slumdog Millionaire. The Beach also represented after the American Psycho debacle DiCaprio’s attempt to make a post-Titanic film that proved he could act. He’s long since been able to point to his Scorsese collection, and latterly Revolutionary Road and Inception, so The Beach is also a footnote for him.

But why has Scream fallen so low in popular esteem that its belated sequel could so utterly flop? Perhaps Scream has been a victim of its own success. It brought forth a wave of self-conscious horror films like Final Destination where good jokes were as important as scary shocks, and the audience and film-makers continually winked at each other regarding clichéd conventions of horror cinema that could still be exploited to make you jump in your seat, but only if that was followed by a good pay-off line. That arguably brought forth a counter-wave, the infamous torture porn of Saw, Hostel and Wolf Creek, where the film-makers grabbed the audience by the throat, demanded they stop winking, stop turning away, look at this horror, be horrified, and start screaming now… Now it seems to safe to declare torture porn more or less dead, we seem to be stuck in a field of shlock, Piranha 3-D, the everpresent efficient teen horror, My Bloody Valentine, and nouvea 70s viciousness in the form of remakes, Last House on the Left, and nasty originals, Eden Lake. In that landscape where torture porn seems to have permanently upped the acceptable ante for both gore and viciousness the very concept of a Scream 4 is an anomaly if not an embarrassment.

I only hoped that Scream 4 might be as good as Scream 2, but truthfully it’s more like Scream 3, the one Williamson didn’t write – an efficient film with flashes of inspiration. There are wonderful moments throughout, not least Courteney Cox muttering that a massacre must take place at a Stab marathon, “what could be more meta?”; a confused David Arquette asks what that means, to which she replies “I don’t know, it’s just some word I heard the kids using.” Scream was a great film because it was original, the cold open of Scream 4 with its nods to how Scream 2 introduced Stab, a film of the events of Scream, goes far too far in alienating the audience with postmodern meta-nonsense at the expense of emotional engagement. When you have not one, not two, but three different sets of TV stars (from, deep breath, 90210, Privileged, Veronica Mars, True Blood, oh forget it) all enacting the same basic scenario with commentary on the predictability of said scenario, mixed with snipes at torture porn, it’s time to return to basics. But the basics aren’t easy. The motive of the Ghostface Killer is a huge problem. Each sequel has tied itself in ever more preposterous knots regarding motivation, and Scream 4 obeys that rule of sequels. An even greater problem is the split focus caused by the bizarre notion the film persistently voices about itself being a remake rather than a sequel. The ‘new’ versions of original characters Billy Loomis, Randy and Stu don’t work at all because they are severely underwritten, while the beloved original characters aren’t given enough screen-time either. Hayden Panetierre and Emma Roberts are the only actors of the new young cast given enough material to really make an impression, and a good deal of this is purely due to their skills rather than the script. Roberts in particular is not afraid to be shown in a far colder light emotionally than you can imagine her aunt ever being willing to play, and her relationship with screen cousin Neve Campbell powers the film.

And then, if you’re me, you realise something with a shock while watching – Adam Brody isn’t going to step up to the plate in the third act and do something, his minor supporting role is just that; he has been totally forgotten. How terrifyingly forgotten The OC has become. Only 4 years after it finished its 4 season run which was captivating and hilarious and spawned a whole set of music, books, comics, styles and clichés, Seth Cohen himself, Adam Brody, can’t seem to get good parts anymore outside of Jason Reitman enabled cameos. Josh Schwartz is now the guy who co-created Gossip Girl or Chuck. He’s never thought of as the youngest creator of a primetime network show which was what The OC made him. And so it is that Kevin Williamson is now the co-creator of The Vampire Diaries not the wunderkind behind Scream or even Dawson’s Creek. Glory is fleeting…