Rent-A-Center Announces Nationwide Rollout of eCommerce Solution

Online Shopping Convenience Reaches New and Return Customers

December 06, 2016 02:00 PM Eastern Daylight Time

PLANO, Texas--(EON: Enhanced Online News)--Rent-A-Center, Inc. (NASDAQ/NGS:RCII), the nation’s largest rent-to-own
operator, announced that their nationwide rollout of an end-to-end
eCommerce solution is substantially complete. Customers now have the
ability to fully transact with Rent-A-Center online from the convenience
of their desktop, laptop, or mobile device.

“Once approved, customers coming into our stores enjoy a more efficient
and streamlined in-store shopping experience since their preapproval
information is already loaded into our systems”

“eCommerce is attracting customers who appreciate the new option to shop
and complete sales transactions online and then have products delivered
to their homes,” says Robert Davis, CEO. “In fact, more than 70 percent
of our online customers are shoppers who are either new to Rent-A-Center
or who have not done business with us in over one year.”

Rent-A-Center currently offers more than 73 products available to rent
online, primarily consumer electronics.

“So far, we’ve seen demand for the latest Sony and Microsoft gaming
systems, Sony, LG and VIZIO TVs, Samsung smartphones, as well as laptops
from ASUS and Toshiba,” says Angela Yochem, CIO and Senior Vice
President – Information Technology. “Enabling digital business is key to
our strategy as we continue to expand our product offerings and enhance
our customer interactions. Since our customers engage with us across all
channels, this type of innovation expands our ability to serve our
customers, deepen those relationships, and to reach new customers in the
ever-evolving market.”

Included as part of Rent-A-Center’s eCommerce solution, shoppers
browsing rentacenter.com’s website now also have the option to complete
an online form and obtain preapproval to rent from within one of
Rent-A-Center’s approximately 2,600 store locations.

“Once approved, customers coming into our stores enjoy a more efficient
and streamlined in-store shopping experience since their preapproval
information is already loaded into our systems,” says Yochem. “Our
customers tell us they appreciate the convenience of being able to
obtain pre-approval online.”

Rent-A-Center’s eCommerce solution brings the benefits of rent-to-own to
consumers, regardless of where they choose to shop. For a new and
returning market of consumers, that means access to the quality products
they want and need for their homes is now just “a click away.”

About Rent-A-Center, Inc.

A rent-to-own industry leader, Plano, TX-based, Rent-A-Center, Inc., is
focused on improving the quality of life for its customers by providing
them the opportunity to obtain ownership of high-quality, durable
products such as consumer electronics, appliances, computers, furniture
and accessories, and smartphones, under flexible rental purchase
agreements with no long-term obligation. The Company owns and operates
approximately 2,600 stores in the United States, Mexico, Canada and
Puerto Rico, and approximately 1,870 Acceptance Now locations in the
United States and Puerto Rico. Rent-A-Center Franchising International,
Inc., a wholly owned subsidiary of the Company, is a national franchiser
of approximately 230 rent-to-own stores operating under the trade names
of "Rent-A-Center," "ColorTyme," and "RimTyme." For additional
information about the Company, please visit our website at www.rentacenter.com.

Forward-Looking Statements

This press release contains forward-looking statements that involve
risks and uncertainties. Such forward-looking statements generally can
be identified by the use of forward-looking terminology such as "may,"
"will," "expect," "intend," "could," "estimate," "should," "anticipate,"
or "believe," or the negative thereof or variations thereon or similar
terminology. The Company believes that the expectations reflected in
such forward-looking statements are accurate. However, there can be no
assurance that such expectations will occur. The Company's actual future
performance could differ materially from such statements. Factors that
could cause or contribute to such differences include, but are not
limited to: the Company’s ability to develop and successfully execute
strategic initiatives; the Company's ability to successfully implement
its new store information management system; the Company's ability to
develop and successfully implement virtual or e-commerce capabilities;
the Company's ability to identify and successfully market products and
services that appeal to its customer demographic; consumer preferences
and perceptions of the Company's brand; the Company's ability to enter
into new and collect on its rental or lease purchase agreements; the
Company's compliance with applicable statutes or regulations governing
its transactions; information technology and data security costs;the
impact of any breaches in data security or other disturbances to the
Company's information technology and other networks and the Company's
ability to protect the integrity and security of individually
identifiable data of its customers and employees; and the other risks
detailed from time to time in the Company's SEC reports, including but
not limited to, its Annual Report on Form 10-K for the year ended
December 31, 2015, and its Quarterly Reports on Form 10-Q for the
quarters ended March 31, 2016, June 30, 2016, and September 30, 2016.
You are cautioned not to place undue reliance on these forward-looking
statements, which speak only as of the date of this press release.
Except as required by law, the Company is not obligated to publicly
release any revisions to these forward-looking statements to reflect the
events or circumstances after the date of this press release or to
reflect the occurrence of unanticipated events.