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Power to Resolve - Getting Success with CRM for Your Business

By Dick Wooden on December 2, 2014 at 7:00 AM

It takes resolve to get the desired success from CRM or any other change initiative

"The challenges companies experience undertaking CRM, are not solved just by deciding to work together. It requires resolve. It requires the type of determination that allows you to have an open and honest dialog about what you are doing right and what you are doing wrong." states JC Quintana in his short but powerful book, "CRM to the People".

This resolution process requires groups of people in the company to resolve their differences and answer questions that impact each of them:

The people making company-wide decisions. They have to ensure that the company is engaging in the right practices - practices that are aligned with the needs of the people who implement them.

The people enforcing and implementing those decisions and practices. They are responsible for the successful implementation of those practices.

The people actually using the new business system on a daily basis. They need to be fully engaged in capturing the information, making the customer relationships work and doing the leg work to generate revenue.

Use the Power to Resolve

After helping clients implement CRM systems for over 20 years I believe this list aligns with the reasons people fail to support CRM initiatives. Resolve to plan, implement and review best practices for CRM user adoption.

The first step towards a common resolution of the CRM related issues that plague your CRM success is to answer the questions people are asking. CRM is about people relationships so resolve to get it right with your employees.

Give us a call if you'd like to discuss further. Also check out our People First CRM ebook by clicking the link below