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Making the Move to Dynamic Signage

Are you still wondering if dynamic signage is the arena for you? Here we’ve been writing about how and why the digital print / traditional sign company is the best built enterprise for the job. In case you have missed the posts, start with the October, 2006 post and read each chapter as though it’s an important book! Really. Go ahead. We’ll wait 😉

You may now be asking, How do I make this move? What do I need to know, and where do I go to get that information? Whew! Thank you for asking an easy question!

By entering the world of digital signage, sign designers and sign company professionals maintain complete control of their client base, and signage portfolio.

Sign makers who have worked for their entire career with static signage can find all of this new territory difficult to navigate. There are many new manufacturers of digital signage products, and it is unfortunate that many of these manufacturers do not have a sign-making background, and therefore do not always speak our language. And, while it may be easy to find companies who offer digital signage software (more than 350 exist today!) and/or hardware, it is much more difficult to learn how to implement the technology for the end-user – our clients.

Enter the Digital Signage Certified Expert (DSCE) program, offered by the Digital Signage Experts Group, the best and most widely recognized certification program for dynamic sign experts. The DSCE course is a widely recognized certification course which covers all of the essential ingredients for anyone who wants to offer digital signage. Who has taken the course already? About 4700 individuals, most from the AV industry. We, however, believe YOU are even better equipped to deliver sign messaging through dynamic systems!

At the School of Sign Arts website, www.schoolofsignarts.com (SOSA) you can not only register for the course, but also they give you a free book, hot off the press for 2012: Making the Move to Dynamic Signage, which sells separately for $75. PLUS, when you register at SOSA, WE at LobbyPOP will donate $5 to the American Sign Museum!

You purchase a program access key code at SOSA for only $195, then go to the DSEG.org website and log in. Upon doing so, you can begin your training course, which is a series of instructional videos, accompanied by a 68-question certification test. Once you’ve filled in all of your answers, you submit your test for review. It is instantly graded, and, provided you receive a passing score, you then instantly receive your Digital Signage Certified Expert certificate via email, and are added to the Digital Signage Experts Group list of … well, Experts!

When you purchase your DSCE course access code through SOSA, you’ll also receive the PDF book: Making the Move to Dynamic Signage …. Did we mention, it’s free! This 48-page guide for the sign professional is approved by founder of DSEG.org, Alan Brawn, CTS, DSCE, DSDE, ISF, ISF-C, this year’s Chairman of the Digital Signage Federation. A great companion to the DSCE course, it includes additional insight, statistics, and information on the current and future digital signage market.

What is the certification course like? There is a complete review at the School of Sign Arts site: Certification is Priceless. How many “traditional” sign companies have taken the course? That, my friend, is a good question. More every day enroll in the course…

On a quiet Saturday afternoon, February 11, 2012 in Lubbock, Texas, Toby Stephens, owner of Elite Sign & Design, clicked “submit” and became a member of a rare breed: The digital print sign professional who crossed over to the bright side and embraced dynamic digital signage as a part of his future. He became a dynamic sign expert.

If you recognize this opportunity and want to get started on a great course, visit SOSA’s sign-up page here. Get your free book and client assessment surveys. And make your move! Any questions? Call us! 1-888-LOBBYPOP [1-888-562-2976] or email: amazing@lobbypop.com.