Subhash Chandra

Managing Director: Sangeetha Mobiles Pvt Ltd

Sangeetha Mobiles happened to me quite by chance. In 1974, my father opened a small music store in Bangalore and aptly named it Sangeetha. Seven years later, when I had completed my studies, my father asked me to join his business. By then, the store had moved on to selling televisions. Later, it was the turn of computers (1985) and pagers (1995).

The turning point for Sangeetha and me was 1997. That’s when it became Sangeetha Mobiles, because we decided to only sell mobile phones and have stuck to it till date. In 2002, we opened our second showroom and started our Anniversary Sale, which is the most awaited every year in June. By the end of this financial year, we should hopefully touch 1000 showrooms across India.

Sangeetha Mobiles is a brick-and-mortar success story. Today, we don’t just sell mobiles. We sell ‘customer experience’ and strongly believe in CARE – Customers Are Really Everything. Sangeetha Mobiles is a family of 2500 and I am happy to be leading it. But the best part? Some of them have been working with us for 20 years and the average service span is close to 6 years.

Organizations and businesses that deliver a superior customer experience are thriving, because customers expect their interactions with companies to meet and even exceed their expectations. Customers reward the organizations and businesses that deliver the best customer experience with loyalty and advocacy. This means that businesses and organizations must be experts in customer experience management by […]