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Abstract:

Portable electronic equipment and method share content information about
content, e.g., music, audio content, video content; by sharing the
content information it may be possible to share the content itself. The
equipment and method provide for selecting a "LIKE" function regarding
content; a unique identifier of the content information and where it may
be found is obtained, e.g., from a local or remote source, such as a
server, and sent, e.g., to a user's social network page for posting or to
another person via sms or email, for use by another person to obtain the
content information. The other person may use the content information to
learn about the content and may obtain permission, e.g., by purchasing
the content, to use, perform, display, etc. the content. A social network
and method permit a user to indicate a "LIKE" or similar entry to gain
access to the content information.

Claims:

1. A method of sharing content information about content using portable
electronic equipment, comprising selecting via the portable electronic
equipment the content about which content information is to be shared;
obtaining a unique identifier of the content; and sending a unique
identifier of the content for use by another to obtain content
information about the content.

2. The method of claim 1, wherein said obtaining comprises preparing a
unique identifier that identifies the location of the content
information.

3. The method of claim 1, said obtaining comprises providing a URL
(uniform resource locator) where the content information may be obtained.

4. The method of claim 1, said selecting comprising selecting a like
function that is provided via the portable electronic equipment to
indicate that the content is liked by a user of the portable electronic
equipment.

5. The method of claim 1, wherein the portable electronic device includes
storage for media as the content, and wherein said selecting comprises
selecting media stored in the portable electronic device.

6. The method of claim 1, wherein the portable electronic device includes
a local database, and said obtaining comprises obtaining from the local
database a unique identifier or information to prepare a unique
identifier.

7. The method of claim 1, wherein the content comprises sounds sensed by
the portable electronic device, and said obtaining a unique identifier
comprises preparing a unique identifier based on the sensed sounds.

8. The method of claim 7, said preparing a unique identifier comprises
preparing a fingerprint representative of the sensed sounds.

9. The method of claim 1, said obtaining a unique identifier comprising
providing user input relative to the content or the content information
to the portable electronic device.

10. The method of claim 1, said sending comprising sending for posting on
a social network.

12. The method of claim 1, said obtaining a unique identifier comprising
encoding the unique identifier.

13. The method of claim 1, wherein said selecting, obtaining and sending
are carried out using a mobile telephone.

14. A portable electronic device, comprising a processor, a memory,
application code stored in the non-transitory memory, wherein the
processor is configured to respond to the application code to respond to
a LIKE input with respect to content to provide a unique URL or ID
(identification) to obtain content information about the content, and the
processor further configured to provide the unique URL or ID for a social
media network or other conveyance for access by one or more others to the
content information.

15. The device of claim 14, further comprising an input for a user to
provide a LIKE indication to indicate liking a content.

16. The device of claim 14, further comprising a media player and wherein
the content is music playable by the media player.

17. The device of claim 14, wherein the processor is configured to create
the unique URL or ID.

18. The device of claim 14, wherein the application code comprises a LIKE
application and wherein the memory includes a non-transitory memory, at
least part of the LIKE application is stored in the non-transitory
memory.

19. A method for receiving content information concerning a related
content via a social network, comprising, selecting a post on the social
network that provides a unique URL or other identifier capable of being
resolved to identify a source of the content information, obtaining from
the source the content information, and providing for at least one of
displaying or using the content information.

20. The method of claim 19, wherein the using is purchasing the content
or permission to at least one of use, play or perform the content.

21-24. (canceled)

Description:

REFERENCE TO RELATED APPLICATIONS

[0001] Reference is made to and priority is claimed from U.S. provisional
patent application No. 61/405,204 filed on Oct. 20, 2010 and U.S.
provisional patent application No. 61/405,644 filed on Oct. 21, 2010, the
entire disclosures of which hereby are incorporated in their entireties
by reference.

TECHNICAL FIELD

[0002] The present invention relates generally, as indicated, to a method
and apparatus for sharing information about media from portable
electronic equipment via a social network or other conveyance system,
and, more particularly, to sharing such information and to facilitate one
or more others accessing the information and facilitating their using,
e.g., by purchasing, such media.

[0004] To "like" a certain item on a social network, such as, for example,
the FACEBOOK social network, it is possible to select, e.g., to click, a
"like button" or icon, for a specific piece of content. The like button's
main input is the URL to the "liked" content and when pressed your
friends will see that you liked this content and they will have the
possibility to go to the submitted URL by clicking or tapping on the
FACEBOOK post. The term "like" may mean share, recommend, or desire to do
either; it may mean love, hate, and so on, e.g., depending on the
circumstance. A "friend" may be a person who views the social network
page of another; friend may or may not mean that such viewing person
actually has been accepted as a friend by the person whose social network
page is being viewed.

[0005] Examples of "like buttons" exist in music services; however, they
all are streaming based and, thus, the music service is in control of the
actual music content. By having control of what is playing it is an easy
thing for the service provider to add the necessary URL to the like
button.

[0006] Many users of music players, mobile phones that play music or even
record music, and other portable electronic devices and so on already
have their own collection of music, but they usually would not have a URL
that leads to a source for the music or to information about the music as
do music services mentioned above. It is the common case for mobile or
portable electronic devices to be used in a manner that allows the user
to side load their music, to store it, and from time to time to play the
music.

SUMMARY

[0007] There is no convenient way using a portable electronic equipment to
share with others, e.g., with friends on a social network, information
about liked music and to indicate liking of music. There is a problem in
that, for example, there is a need for sharing and liking, e.g.,
indicating that a user likes, loves, recommends, etc. (collectively
"like" in the description herein) music and desires to share that like
with others, and this need is all the more significant on a communication
centric device, such as a mobile phone. Another problem is there are no
existing solutions to generate a URL corresponding to a given song that
is liked by a user so that a friend, for example, or other individual may
learn via a social network of the user's like of that song and obtain a
proper copy.

[0008] Several, although not necessarily all, features and/or aspects of
the apparatus and method hereof are, as follows:

[0009] An aspect of the invention relates to a method of sharing content
information about content using portable electronic equipment, including
selecting via the portable electronic equipment the content about which
content information is to be shared; obtaining a unique identifier of the
content; and sending a unique identifier of the content for use by
another to obtain content information about the content.

[0010] Another aspect relates to the obtaining including preparing a
unique identifier that identifies the location of the content
information.

[0011] Another aspect relates to the obtaining comprises providing a URL
(uniform resource locator) where the content information may be obtained

[0012] According to another aspect, the selecting includes selecting a
like function that is provided via the portable electronic equipment to
indicate that the content is liked by a user of the portable electronic
equipment.

[0013] According to another aspect, the portable electronic device
includes storage for media as the content, and wherein said selecting
comprises selecting media stored in the portable electronic device.

[0014] According to another aspect, the portable electronic device
includes a local database, and said obtaining comprises obtaining from
the local database a unique identifier or information to prepare a unique
identifier.

[0015] According to another aspect, the content comprises sounds sensed by
the portable electronic device, and said obtaining a unique identifier
comprises preparing a unique identifier based on the sensed sounds.

[0016] According to another aspect, the preparing a unique identifier
includes preparing a fingerprint representative of the sensed sounds.

[0017] Another aspect relates to the obtaining a unique identifier
including providing user input relative to the content or the content
information to the portable electronic device.

[0018] Another aspect relates to the sending including sending for posting
on a social network.

[0019] According to another aspect, the sending includes sending via a
network, sms (short message service), or email.

[0020] According to another aspect, the obtaining a unique identifier
includes encoding the unique identifier.

[0021] According to another aspect the selecting, obtaining and sending
are carried out using a mobile telephone.

[0022] Another aspect relates to a portable electronic device, including a
processor, a memory, application code stored in the non-transitory
memory, wherein the processor is configured to respond to the application
code to respond to a LIKE input with respect to content to provide a
unique URL or ID (identification) to obtain content information about the
content, and the processor further configured to provide the unique URL
or ID for a social media network or other conveyance for access by one or
more others to the content information.

[0023] Another aspect relates to an input for a user to provide a LIKE
indication to indicate liking a content.

[0024] Another aspect relates to a media player and wherein the content is
music playable by the media player.

[0025] According to another aspect, the processor is configured to create
the unique URL or ID.

[0026] According to another aspect, the application code includes a LIKE
application and wherein the memory includes a non-transitory memory, at
least part of the LIKE application is stored in the non-transitory
memory.

[0027] Another aspect relates to a method for receiving content
information concerning a related content via a social network, including
selecting a post on the social network that provides a unique URL or
other identifier capable of being resolved to identify a source of the
content information, obtaining from the source the content information,
and providing for at least one of displaying or using the content
information.

[0028] According to another aspect, the using is purchasing the content or
permission to at least one of use, play or perform the content.

[0029] Another aspect relates to a method of connecting local music or
local content to a social network (e.g., FACEBOOK) or other conveyance
(e.g., sms, email etc.), including identify the local music or local
content, send a unique identifier to the social network or via another
conveyance, and wherein the unique identifier is configured as a unique
URL that when visited would provide information about the local music or
local content.

[0030] Another aspect relates to obtaining permission to access or to use
the music or content.

[0031] According to another aspect, a social media network, includes
respective pages of respective users, a media LIKE link associated with
and displayable on a respective page, the LIKE link comprising a URL or
ID configured to connect with a source of information about the media.

[0032] Another aspect relates to a method of linking to content
information about content, the content information intended to be shared,
wherein the content is identified by a unique URL or ID that may be used
to obtain content information about the content, including receiving the
unique URL or ID and posting it to a social network or other conveyance
(SMS, email, etc.), and using the unique URL or ID to access the content
information.

[0033] Another aspect relates to a method for sharing content information
via a social network, including prepare a unique URL or other identifier
that identifies content, and cause the posting of the unique URL on a
social network to be resolved to provide information to others about the
content.

[0034] Another aspect relates to a method for receiving content
information concerning a related content via a social network, including
selecting a post on the social network that provides a unique URL or
other identifier capable of being resolved to identify a source of the
content information, obtaining from the source the content information,
and providing for at least one of displaying or using the content
information.

[0035] Another aspect relates to a method of preparing a unique URL for a
content, including providing information representative of the content to
an identifier database, creating a unique URL representative of the
content for subsequent resolving for use to obtain information about the
content.

[0036] Another aspect relates to a method of connecting local music or
local content to a social network (e.g., FACEBOOK) or other conveyance
(e.g., sms, email etc.), including identify the local music or local
content, send a unique identifier to the social network or via another
conveyance, wherein the unique identifier is configured as a unique URL
that when visited would provide information about the local music or
local content.

[0037] According to another aspect, to complete the connection of the
preceding method, information about the local music or local content may
be obtained using the unique URL, and permission may be obtained once the
information is obtained.

[0038] Another aspect relates to a method of identifying media, includes
in response to a fingerprint or metadata received representing media or
content, creating a unique URL, and providing the unique URL via a social
network or other conveyance to identify the media or content.

[0039] Another aspect relates to a portable electronic device, includes a
processor, a memory containing application code, the processor configured
in response to the code to respond to a LIKE input, the processor further
configured to create a fingerprint of at least a portion of the media,
the processor further configured to identify the media and to provide
information identifying the media for use via a social network or other
conveyance.

[0040] Another aspect relates to a portable electronic device, includes a
non-transitory memory, application code stored in the non-transitory
memory, a processor, wherein the processor is configured to respond to
the application code to respond to a LIKE input with respect to media to
identify the media with a unique URL or ID, and the processor further
configured to provide the URL or ID to one or more others via a social
media network or other conveyance.

[0041] Another aspect relates to a social media network, includes
respective pages of respective users, a media LIKE link associated with
and displayable on a respective page, m the LIKE link including a URL or
ID configured to connect with a source of information about the media.

[0042] Another aspect relates to a method of handling a URL or ID via a
social network or other conveyance, wherein the URL or ID represents
media that is LIKED, and selecting the URL or ID (by clicking or putting
into browser).

[0043] Another aspect relates to a method of linking to media or content
intended to be shared, wherein the media or content is identified by a
unique URL or ID, includes forwarding the URL or ID to a social network
or other conveyance (SMS, email, etc.)

[0044] These and further aspects and features of the present invention
will be apparent with reference to the following description and attached
drawings. In the description and drawings, particular embodiments of the
invention have been disclosed in detail as being indicative of some of
the ways in which the principles of the invention may be employed, but it
is understood that the invention is not limited correspondingly in scope.
Rather, the invention includes all changes, modifications and equivalents
coming within the spirit and terms of the appended claims.

[0045] Features that are described and/or illustrated with respect to one
embodiment may be used in the same way or in a similar way in one or more
other embodiments and/or in combination with or instead of the features
of the other embodiments.

[0046] It should be emphasized that the term "comprises/comprising" when
used in this specification is taken to specify the presence of stated
features, integers, steps or components but does not preclude the
presence or addition of one or more other features, integers, steps,
components or groups thereof.

[0047] Many aspects of the invention can be better understood with
reference to the following drawings. The components in the drawings are
not necessarily to scale, emphasis instead being placed upon clearly
illustrating the principles of the present invention. To facilitate
illustrating and describing some parts of the invention, corresponding
portions of the drawings may be exaggerated in size, e.g., made larger in
relation to other parts than in an exemplary device actually made
according to the invention. Elements and features depicted in one drawing
or embodiment of the invention may be combined with elements and features
depicted in one or more additional drawings or embodiments. Moreover, in
the drawings, like reference numerals designate like or corresponding
parts throughout the several views and may be used to designate like or
similar parts in more than one embodiment.

BRIEF DESCRIPTION OF THE DRAWINGS

[0048] In the annexed drawings:

[0049] FIG. 1A is a schematic illustration of a portable electronic
equipment (also referred to as portable electronic device) and use
thereof in connecting with a social network via a network, such as, for
example, the Internet;

[0050] FIG. 1B is a schematic block diagram illustrating exemplary steps
of a method that may be followed according to an embodiment;

[0051] FIG. 2 is a schematic illustration of an example of information
seen by a person who receives the shared information, e.g., a viewer of
the subscriber's home page on the social network, e.g., a so-called
"friend";

[0052] FIG. 3 is a schematic diagram illustrating the interaction of a
portable electronic equipment and a remote server, e.g., not within the
portable electronic equipment, carrying out an embodiment of the
invention;

[0053] FIG. 4 is a schematic computer program flowchart or logic diagram
illustrating representative steps, functions or operations carried out in
accordance with an embodiment;

[0054] FIG. 5 is a schematic diagram illustrating the interaction of a
portable electronic equipment and a remote server, e.g., not within the
portable electronic equipment, carrying out another embodiment;

[0055] FIG. 6 is a schematic computer program type flowchart or logic
diagram illustrating representative steps carried out in accordance with
another embodiment; and

[0056] FIG. 7 is a schematic illustration of parts of a portable
electronic equipment, such as a mobile phone, which may be used in
carrying out the invention on the "handset side."

DESCRIPTION

[0057] In the following description various aspects and embodiments of the
invention are describe, one being, for example, with respect to enabling
social sharing of information about local music content, e.g., that
stored on a portable electronic device ,by creating a unique URL based on
acoustic fingerprinting or based on another unique identification of the
content; the unique URL may be shared via a social network with others
who may select, e.g., click on, etc., to cause the unique URL to be
resolved to obtain information about the content.

[0058] The interchangeable terms "electronic equipment" and "electronic
device" include portable radio communication equipment. The term
"portable radio communication equipment," which hereinafter is referred
to as a "mobile radio terminal," as "portable electronic equipment," or
as a "portable communication device," includes all equipment such as
mobile telephones, audio and/or video media players, pagers,
communicators, electronic organizers, personal digital assistants (PDAs),
smartphones, portable communication apparatus, and others mentioned
herein or may come into existence in the future, or the like.

[0059] In the present application, embodiments of the invention are
described primarily in the context of a mobile telephone. However, it
will be appreciated that the invention is not intended to be limited to
the context of a mobile telephone and may relate to any type of
appropriate electronic equipment, examples of which include a media
player, a gaming device, PDA and a computer, and others mentioned herein
or may come into existence in the future, etc.

[0060] The terms media, music, song, content, text, video, music video,
and so on may be used interchangeably and equivalently herein unless
otherwise apparent or suggested by context. For brevity the description
below mostly will refer to content, media, a song, track (of an album) or
to music as illustrative.

[0061] Social network generally refers to a social network of a type
similar to that offered under the FACEBOOK® trademark or another
social network in which a user may connect with friends, post
information, read information from others, e.g., friends, e.g., as is
done in the FACEBOOK social network. Another example of a social network
that may be less widespread as the FACEBOOK social network is offered
under the trademark LIVINGSTON NAVIGATOR by the West Essex Tribune
newspaper of Livingston, N.J.

[0062] In some social networks, such as the FACEBOOK social network, a
subscriber also referred to as a user, may have a home page, and one or
more others, e.g., friends, may visit the subscriber's home page and
possibly other pages of the subscriber, review content on those pages,
e.g., posted information, sometimes referred to as "posts," to view them,
access them, and so on.

[0063] As is described in greater detail below, a user of a mobile phone
can tell something about the user's content on the mobile phone and can
identify that content and put it in the social network context. Content,
e.g., music, may be contained, e.g., stored, on the user's mobile phone,
and the user can share information about that content on various social
networks. The information that is shared is information about the
content, but ordinarily is not the content itself.

[0064] Turning, now, to the drawings, wherein like reference numerals
designate like parts in the several figures, and initially to FIG. 1A, a
portable electronic equipment, which is referred to below sometimes as
portable electronic device, mobile phone, cell phone, music or video
player, or the like, is illustrated at 10. For convenience, the portable
electronic equipment 10 will be referred to in the description below
mostly as a mobile phone. However, it will be appreciated that features
of the invention may be carried out using other types of portable
electronic equipment, such as, for example, music player devices,
portable or handheld computers, personal digital assistants, others
mentioned herein, and so on. Also, in the interest of brevity, the
portable electronic equipment 10 (mobile phone) is illustrated and
described with respect to FIG. 1A, for example, as including a music
player or media player 10a, which, of course, may be another type of
player such as a video player, display, and so on; all of which may be
conventional player and display features of many modern mobile phones.

[0065] The portable electronic equipment 10 may be used to share content
information about content, e.g., music, audio content, video content, and
so on; and by sharing the content information it may be possible to share
the content itself For example, if a user of the portable electronic
equipment shares content information with another, e.g., with another
person, and that other person uses the content information to identify
the content, that other person may acquire the right to use the content,
e.g., to play a song, to view a movie, to listen to a book, and so on, by
purchasing the content from an authorized vendor. Summarizing one aspect
of the features described herein, using the portable electronic equipment
10 a user may select content. A unique identifier of content information
relevant to the content and where that content information can be found
is obtained, e.g., from a database or memory storage in the portable
electronic device, by accessing information from a remote device, e.g., a
server, or by some other manner. The unique identifier is provided, e.g.,
is sent, transmitted, or the like for use by another, e.g., another
person, to obtain content information. For example, the unique identifier
can be sent for posting on the user's (i.e., the user of the portable
electronic equipment) social network page, e.g., a Facebook page, and
another person may execute a "LIKE" selection or function of that posting
that would cause the unique identifier to be resolved and used to gain
link to a source of the content information, e.g., a server containing
the content information. "LIKE" selections or functions are well known
capabilities of social media web pages, e.g., a "like" function that is
available and used on Facebook web pages. For example, a "like" function
may be activated or selected by a person accessing a Facebook web page to
indicate that the person likes, is interested in, etc. a given item
posted on the web page, e.g., such as a picture, news story, video,
comment, and so on.

[0066] Additional methods and apparatus in accordance with various aspects
of the invention are described further below.

[0067] One technique to identify a piece of music is use of an acoustic
fingerprint technology. The fingerprinting algorithm typically looks at
the waveform of the music and creates a representation of a specific part
of the waveform in some form of data. The fingerprint serves as an index
or entry towards a database, and if a match with the fingerprint is found
in the database, more extensive information about the song can be found
out about the song. For instance such more extensive information may be
song title, artist name, album(s) on which the songs appears, etc.

[0068] For the "like" function or use described herein a URL is needed and
this could for instance be based on the fingerprint itself, another
unique identifier such as the

[0069] International Standard Recording Code (ISRC), an arbitrary
alphanumeric value, a hashed value, a file name and path where the song
is stored in the mobile phone, metadata or other information concerning
title, artist, album, etc. and so on. An exemplary unique URL may be:
http://trackid/24hs65ls9h7m. The URL should uniquely pin point the piece
of music as is described herein.

[0070] As another example, as was mentioned just above, the actual
filename and path where the song is stored in the user's mobile phone
could be used to generate the URL. For instance /Lady Gaga/The Fame
Monster/bad_romance.mp3 could in a straight forward way be encoded as
http://track.id/index.html?artist=lady+gaga&album=the+fame+monster&song=b-
ad+romance.

[0071] It would also be possible to directly generate an ID by encoding or
hashing one or more of the file path, metadata, song title, artist and
album, and so on.

[0072] Another way to generate a unique URL or ID would be to use any
existing metadata such as id3 tags and in the same way as for the file
path generate the URL or ID.

[0073] A combination of any or all of the above mentioned solutions could
also be seen as possible for generating the unique URL.

[0074] Implementation of fingerprinting to create a unique URL for posting
on a user's home page on a social network could be used for any music
source in the mobile phone. The music source could be an FM Radio of the
mobile phone where users could press "Like" or it could even be a third
party service like Spotify where a fingerprint could identify what is
playing and the UI (user interface) could display a like button for
liking the content. It also is possible that music from a source outside
the mobile phone, e.g., being played in a public environment, may be
sensed by the mobile phone, e.g., picked up or sensed by the microphone
or other sensor of sounds or audible information, such as microphone 111
mentioned below, thereof; and a fingerprint of that music could be
created, identified and a unique URL created for posting.

[0075] The user of a mobile phone can place the unique URL on the user's
(subscriber's) page (e.g., home page) on a social network when the user
selects the like application or function of the user's mobile phone. For
convenience that placed unique URL on the social network page may be
referred to herein as "like feature." A person who views that social
network page may select the like feature icon, which would cause the
unique URL to be resolved to lead to a source from which information
about the song is acquired and is placed on the viewer's display, e.g.,
web page being viewed. For example, the information, such as artwork of
the album in which the song is contained, the title of the song, the
artist singing or playing the song, the name of the album and possibly
other information may be provided. Such information may be provided from
a database of songs and information about them; and the information may
be applied into a template design or page that is shown to the viewer, as
is described below with respect to FIG. 2.

[0076] The mobile phone 10 includes various circuitry, which is described
below with respect to FIG. 7, and that circuitry carries out various
functions, for example, those functions that are typical of a mobile
phone. The mobile phone 10 includes a processor 11, and a memory 12. The
processor is configured to function in accordance with various computer
program instructions or the like that are provided by the memory, via
other input/output devices, such as a keypad, received signals, such as
an incoming telephone call, incoming SMS, email, and so on. The mobile
phone also includes a keypad that may be composed of a number of buttons
or may be a keypad that is illustrated on a display of the mobile phone,
as is known in the Sony Ericsson XPERIA X10 mobile phone, for example.

[0077] The memory 12 includes a non-transitory memory portion 12n in which
application code, e.g., instruction set, logic steps, instructions, and
so on may be stored and may be used to configure and to operate the
processor 11 and/or other parts of the mobile phone 10 as is known. The
memory 12 also may provide for storage of, e.g., may store, data, such as
content, music, videos, etc., as is conventional. Additionally, the
non-transitory memory includes code to carry out the various functions
and operations that are described below. The various programs, code,
steps, etc., described herein may be stored as code, logic, etc., in the
non-transitory memory 12.

[0078] As is illustrated in FIG. 1A, the mobile phone 10 may be connected
via a network 14, such as, for example, the Internet or some other
network, and via that network to a social network 15, such as, for
example, the FACEBOOK social network or another social network. Another
example of a social network is one provided by the West Essex Tribune
newspaper in Livingston, N.J.

[0079] A "like button" 16 is included in the mobile phone 10, as is seen
in FIG. 1. The like button may be a separate key or push button that may
be pressed by a user, it may be an icon that may be touched, pressed or
otherwise selected by a user, and so on. The like button 16 may be
operated for the purpose of designating a song, text, picture, movie,
other image, or any other media, and so on, as being "liked" by a user of
the mobile phone 10. By pressing or otherwise selecting the like button
16, the user of the mobile phone 10 may cause to be sent via the Internet
14 a designation, such as a "like" feature to the social network 15 so as
to appear, for example, on the user's page or the like on that social
network. The like feature includes a unique URL or other identification
(sometimes referred to as URL/ID) that can be resolved to provide a
person who selects that like feature at the user's social network page
information about the song, content, etc. Information also may be
provided to the person selecting the like feature of a manner in which
the song or the like may be obtained for playing, e.g., by a link to a
sales or commerce entity, such as, for example, Amazon.com, iTunes or the
like where the song may be purchased, whereby authorization or permission
would be provided to use, play, display, perform, etc. the content, media
or the like.

[0080] Thus, it will be appreciated that the user of the mobile phone may
listen to a song and decide to share his or her like of the song with
others. By pressing the like button 16 on the mobile phone 10, then, the
user causes a like feature to be placed on his or her social network page
so that others who view that page may see the like feature and may select
it to obtain information pertaining to the song; and such viewing person
may acquire, e.g., purchase, the song for his or her own listening
pleasure.

[0081] The content, e.g., the song, which is local content on the mobile
phone and is not associated with a webpage to start initially, is shared
in the form of the unique URL that can be resolved to obtain information
about the content, e.g., about the song, music, and so on. Thus, in
contrast and as compared to an IMDB (Internet Movie Database) in which
the movie already is available on and accessible from a webpage, the
unique URL described herein that may be posted as a "Like Feature" on a
user's home page of a social network leads to information about the
content, not the content itself For example, in creating the unique URL
for a song, it may be created through pinpoints of a specific track of an
album, and, the track for that song may be purchased appropriately by the
"friend" who accessed the like feature on the user's social network home
page and then listened to.

[0082] FIG. 1B illustrates a flow chart or logic diagram of several steps
or procedures that may be carried out.

[0083] At block 1 an arbitrary file, e.g., a song, on the mobile phone 10
is selected. At block 2 the selected file is identified by a standard
identifier. At block 3 a URL or other identification for the file is
obtained, e.g., where the information about the file is to be found. The
information for the file (song) may be found in a database of such files
(songs). With an appropriate identification of the song, e.g., its ISRC
or other identification, such information may be addressed from an
available database. One example of such a database is available under the
trademark GRACENOTE. Other databases are offered under the names or
trademarks ROVEE, SHAZAM, SECOND HAND or OPEN SOURCE. A database for such
information may be offered by commercial music businesses, e.g., physical
and/or online. If the ISRC or other standard identifier code is not found
or is not available, other information may be used as an identifier for
the song, such as metadata, title, artist, album, and so on, as is
mentioned herein. That identifier may not be available at the current
time that it is searched for, e.g., a song has not yet been entered into
one of the standard databases mentioned above, but at some future time it
may be entered or the identification information (metadata, title,
artist, album, and so on) may be sufficient at a future time to identify
the song. Moreover, the information about the song may be in a special
database that is prepared by the owner or user of the mobile phone or by
someone else and made available, for example, under circumstances that
the song cannot otherwise be identified by a standard code so as to be
found in an existing database of songs and information about the songs.
As an example, the user of the portable electronic device 10 may provide
a user input relative to the content or the content information to the
portable electronic device to identify the content or content
information; that input may be provided, for example, by the user
entering the relevant information manually using a keypad of the portable
electronic device.

[0084] At block 4 the URL or other identifier is encoded, e.g., using a
hash function or some other function, to provide a unique URL. At block 5
the unique URL is provided, e.g., posted, to a social network page, e.g.,
to the user's home page on the social network where friends may access,
e.g., select, the post as a like feature of the user. An example of a
unique URL or ID is "http://trackid/24hs65ls9h7m" as is mentioned in an
example above. At block 6, which occurs at the social network, a friend
(e.g., a person viewing the user's social network page) selects the like
feature that was placed or posted thereon by the user of the mobile
phone. That selecting causes the unique URL or other ID to be decoded and
to be resolved and with access to a server, such as for example, the
TRACKID server (note the reference to the TRACKID server in the unique
URL, e.g., "http://trackid/ . . . "), the identification of the song can
be made. That identification may be provided to an identifier database of
song information, e.g., a GRACENOTE database or other database, such as,
for example, one mentioned above or another to obtain information about
the song. At block 7 the information is conveyed to the friend, e.g., by
displaying the information about the song on the friend's display,
computer or the like. The friend may review the information and may elect
to purchase the file, e.g., a song.

[0085] Briefly referring to FIG. 2, a "screenshot" 30 shows illustrative
information about a song displayed to a person (friend) who has visited
the user's social network page and selected the like feature there. As
can be seen, the basic information about of the song is shown, including
title 31, artist 32, album name 33 and even artwork from the album cover
34. At areas 35 and 36 information indicates how the song can be acquired
by the friend, e.g., by purchasing from a commerce source, such as from
Amazon, from iTunes, etc. Respective click buttons 35c, 36c may be
selected by the friend to go to the respective commerce source to
purchase the song. Advertising also may be provided on the displayed
information page, as may be desired.

[0086] Summarizing, then, a user of the mobile phone 10 may press the like
button 16 to indicate that the user likes a song. Information then is
provided to the user's home page as a like feature that can be selected
by a friend of the user that visits the user's page on a social network,
such as FACEBOOK, for example. The selecting of the like feature at the
user's social network page provides a unique URL/ID (uniform resource
locator or identification) that may be resolved to obtain information,
such as, for example, that illustrated in FIG. 2 that can be viewed by
the friend. The friend then may purchase the song, may listen to a short
portion of the song, if that is permitted, and so on. The friend also may
see others who may have selected the like feature when visiting the
user's home page.

[0087] In FIG. 3 is illustrated a schematic block diagram 40 of a
representation of interaction of various functions and operations both in
the mobile phone 10 and remotely of the mobile phone, e.g., at the social
network 15 and one or more other servers, information databases, and so
on, respectively referred to as the handset side 40h and the server side
40s shown separated in space by line 47. The handset side and server side
may be functionally interactive via the internet 14, e.g., as is
described herein.

[0088] In the block diagram of FIG. 3, at the upper left is the music
player 10a of the mobile phone 10; the music player or other type of
player 10a may be a function of software stored in memory 12 and executed
by the processor 11 (FIG. 1A) of the mobile phone 10. When a user is
listening to something, a like button 16 is presented to the user or is
available all or at other times, too. Pressing the like button will
connect to or initiate the like application 41 to cause steps to be
carried out to identify the song via a unique URL and to cause a like
feature to be posted to the user's social network page. For example,
initiating the like application calls the cleanup and identification
application 42, which would check if the unique URL for this song is in
the URL/ID database. If the song already is stored in the mobile phone 10
memory, possibly appropriate identifying information of the song, e.g.,
metadata or some other code, the title, artist, etc., may be used for a
comparison with database records in the URL/ID Database 43. The URL/ID
Database stores for respective songs a unique URL associated with that
song. The unique URL when resolved may link to a server, e.g., a song
identifier server or database such as the GRACENOTE database referred to
above or other such identifier database where information about the song
may be obtained, e.g., title, artist, album, album art, etc. Regardless
of the technique to search for the song in the URL/ID database 43, the
effort is made to determine whether the song is "known" and, thus, is
found in that database. If it is, then the unique URL for that song is
provided for posting on the user's social network page.

[0089] The URL/ID database 43 may be part of the mobile phone 10, e.g.,
stored in memory 12. Also, the like application 41 and the clean up and
identification application 42 may be part of the mobile phone 10, e.g.,
stored as code in the non-transitory memory 12n.

[0090] In the case that the unique URL is not stored in the URL/ID
database 43, e.g., the song being listened to is not known, then steps
are taken to try to identify the song. One example of a technique to
identify the song is to use fingerprint technology wherein a fingerprint
of at least part of the song is created and that fingerprint is compared
against a database of other fingerprints of songs to try to find a match.
An example of such a database is mentioned above as the GRACENOTE
database and others. Those databases contain information that identifies
the songs by way of specific codes, e.g., ISRC, and also may include
other information about the songs, such as, for example, title, artist,
album(s), album artwork, sources for purchase, and so on.

[0091] Thus, a fingerprint or some identification algorithm is run for the
above-mentioned unknown song, e.g., to generate a fingerprint
representation of at least part of the song. When the fingerprint is
generated, it is sent via a server 44 to the identifier database 45. In
the illustration of FIG. 3 the server 44 is a TRACKID server of Sony
Ericsson Mobile Communications AB, and the identifier database 45 is the
GRACENOTE database; but others may be used for each or a single one may
be used for each.

[0092] If the identifier database 45 recognizes the song by the
fingerprint, it will provide back information identifying what song it is
and a unique identifier for this song. Based on that identifier, a unique
URL can be created using various techniques, e.g., a hash function,
another encoding function or virtually any other way, to be a
representation of that song that would be unique. The TRACKID server 44
and/or the clean up and identification app 42 may create and/or provide
that unique URL.

[0093] The unique URL may be stored in the URL/ID database 43 so the next
time the song is searched for therein, it would be found as a known song.
For example, the fingerprint of the song and the unique URL may be stored
in the URL/ID database 43 to enable finding of the song in a subsequent
fingerprint search.

[0094] The clean up and identification application 42 returns this unique
URL to the like application 41 from which it may be posted as a like
feature at the user's social network site, e.g., the user's FACEBOOK home
page.

[0095] In the FACEBOOK social network case, for launching a like feature
from the user's home page, a friend may press the like feature icon, and
the friend would be shown whatever information is provided from the site
the unique URL points to, e.g., to a TRACKID server that provides a
template for showing information to the friend and populate the template
with information pertaining to the relevant song, e.g., title, artist,
album, and so on, and various options for purchasing this song, and so
on.

[0096] Thus, it will be appreciated that selecting the like feature on the
user's home page on his/her social network the unique URL representing
the liked song will be sent to a TRACKID server to be resolved; and from
there information may be provided the friend about the song. The
information so provided may include a link to a sales entity, such as,
for example, Amazon or iTunes, from which the song may be purchased.

[0097] As is illustrated in FIG. 3, in the block diagram 40 the mobile
phone may be used as a music player and it is considered the "owner" of
what is playing on the mobile phone. What is playing on the mobile phone
may be a song that has been stored in memory of the phone. The song
playing on the mobile phone 10 also may be a song that is being "listened
to" and is provided from another source, e.g., the user may be in a
public venue listening to some music. The user likes the music and may
operate a feature on the mobile phone to learn information about the
song. Alternatively, the user may be listening to music via a radio
feature, e.g. an FM radio, of the mobile phone 10. The mobile phone 10,
is the interface toward the user for liking or unliking something. Thus,
the user may create a like feature on FACEBOOK or may remove, e.g.,
"unlike," a like feature from FACEBOOK that the user had placed there
previously.

[0098] When the user of the mobile phone 10 presses a like button 16 (FIG.
1) a like application 40 is called into play. The like application is the
communication central or connecting feature toward the social network,
e.g., FACEBOOK social network. The like application also has the role to
ask the cleanup/identification application 41 to provide a URL for a
specific song, e.g., a specific track on an album, etc. Thus, a
connection is provided in the block diagram of FIG. 3 between the like
application 41 and the cleanup and identification application 42.

[0099] The cleanup and identification application 42 includes an algorithm
for creating a fingerprint. It can either operate instantly by request
from the like application for a specific track (song) or it can in the
background analyze the entire collection of music in the mobile phone 10,
e.g., stored in memory, such as the non-transitory portion or a
transitory portion of the memory 12 (FIG. 1). The fingerprint is a signal
representation of at least a portion of the track. The cleanup and
identification application 42 also may provide identification
information, such as a URL or other identification where information
concerning the track can be obtained, such as, for example, information
illustrated in FIG. 2. The information may be provided to a URL/ID
database 43, as is shown by a connection from the cleanup and
identification application 42. Furthermore, the URL/ID database stores
the identifications and URL's for the local music that is stored on the
mobile phone 10. The URL and/or ID information may be obtained from
metadata or from other information, such as title, artist, etc. stored in
the file of the track itself.

[0100] More specific information may be obtained to identify the track by
a connection from the cleanup and identification application 42 to a
TRACKID® server 44. The TRACKID server may be remotely located
relative to the mobile phone and may be connected to the mobile phone via
an Internet connection or some other connection, e.g., wired, wireless or
both. The TRACKID server furnishes the fingerprint obtained at the
cleanup and identification application 42 to an identification server 45.
The song identification server, device or database 45 may identify the
track based on the fingerprint for the track. The identifier device 45
also may identify the track by metadata, for example, if the medium being
considered is text. The identifier device 45 device returns to the
TRACKID server 44 a unique identifier for the track. That unique
identifier would be, for example, a standard identifier for a song or
other medium. An example is the International Standard Recording Code
(ISRC). An example of such an identifier device 45 is that available
under the trademark GRACENOTE. For example, a GRACENOTE database includes
identification information for many different songs, text and/or other
media.

[0101] Thus, as was mentioned before, when a fingerprint and/or metadata
is received by the TRACKID server from the GRACENOTE database, the
TRACKID server creates a unique URL/ID for the media. That unique URL/ID
is provided the cleanup and identification application 42. Since the song
had not previously been known or found in the URL/ID database 43, the
song and its URL/ID are provided for storage in the URL/ID database. The
cleanup and identification application also provides the unique URL to
the like application 41, which in turn provides the unique URL/ID to the
social network 46, e.g., FACEBOOK. The user pressing a like button in the
music player 10 causes the like application 41, then, to "post" the like
feature on the FACEBOOK page of the user including the URL and the artist
and song name. The information concerning the artist and song name may
have been obtained from the GRACENOTE database and provided via the
TRACKID server to the cleanup and identification application 42, as was
described above.

[0102] Thus, the user of the mobile phone 10 pressing the like key 16
causes a like feature to be placed on the user's FACEBOOK page. When a
friend accesses that like feature, the friend will be linked 49 via the
URL, when it is resolved, to receive information concerning the song and
permitting the friend to acquire the song for his or her own listening
pleasure. The information shown at 30 may be obtained, for example, via a
link and cooperation between the social network 15 and the TRACKID server
44 and/or the song identifier server 45 based on the unique URL as it is
resolved and information about the song is obtained, for example, from
the server 44 and/or identifier device 45 to be shown at 30.

[0103] The like application 41 also synchronizes the like statuses of what
the user may have liked with FACEBOOK since the user can like or unlike
on FACEBOOK outside of the handset as well as via the handset. Thus,
there may be a synchronizing of like and unlike items, some of which may
be provided via the handset (mobile phone) 10 and some of which may have
been provided via a direct Internet connection from a personal computer,
for example, or the like.

[0104] It is noted here that reference to the TRACKID server 44 and to the
GRACENOTE database 45 are used as examples. Other devices, databases,
programs and the like that provide the same or similar functions as those
mentioned for those identified by reference numerals 44 and 45 may be
equivalently used and substituted.

[0105] FIG. 4 is a computer program logic diagram or flowchart 50 that
includes the number of steps represented at respective blocks. The logic
steps may be carried out as part of the applications, such as, for
example, functions in the mobile phone 10, the like application 41, the
cleanup and identification application 42, and so forth as is described
elsewhere herein. At block 51 music is playing or being listened to by
the mobile phone. At block 52 an inquiry is made whether the LIKE button
16 has been pressed. If no, then a loop is followed back to block 51. If
yes, then at block 53 a fingerprint of the song is created via the
cleanup and identification application 42 (FIGS. 4 and 5) and that
fingerprint is sent at block 54 to the URL/ID database 43 to see whether
the song is known (block 55), e.g., has the song and information
concerning it been stored in the URL/ID database 43. From block 55 the
unique URL/ID assigned to the song is furnished (block 56), e.g., via the
cleanup and identification application 42 to the like application 41
(FIG. 3), and from there, a link 57 may be provided to the Internet, as
is represented by the dashed line 57. The link 57 causes a like feature
to be placed on the user's home page on the FACEBOOK social network.
Therefore, at block 58 a visitor to the user's FACEBOOK home page may
select the LIKE feature, also referred to as a posted item. Upon making
such a selection of the like feature, at block 59 a link is provided to
the TRACKID webpage/server to resolve the unique URL/ID to see, e.g., to
obtain and to display, information about the song. The information is
displayed, e.g., as shown at 30 in FIG. 3, to the visitor to the user's
FACEBOOK page. At block 60 the visitor may acquire rights to play the
song, e.g., by clicking on a purchasing site, such as, for example,
Amazon, iTunes, or the like, and at block 61 the visitor may play the
song.

[0106] If at block 55 it is determined that the song is unknown, i.e., the
fingerprint that had been sent to the URL/ID database 43 did not match
with any of the songs stored therein, e.g., did not match with any of the
fingerprints for the respective songs stored therein, then at block 61 a
the fingerprint identifier of the song is sent to a standard identifying
source, such as a GRACENOTE database or some other database that provides
the identification of a URL for that song. At block 62 an attempt is made
to identify the song by such standard identifying source, e.g., GRACENOTE
database, and, if successful (via block 62a) the identifier for that song
is provided. At block 63 a unique URL/ID for the song is assigned to
represent the song via the TRACKID server. If at block 62a it is
determined that the fingerprint did not lead to identification of the
song by the GRACENOTE server and database, then at block 62b unique
identification is provided by another technique, e.g., via metadata
included in the song file, title of the song, artist, album, or by file
path information, e.g., where the file is stored in the mobile phone,
etc. The flow chart then continues to block 63 as describe above.

[0107] At block 64 the unique URL/ID is sent to the cleanup and ID
application 42, and from there it is added at block 65 to the URL/ID
database 43. Then the flowchart continues at block 56, as was described
above.

[0108] FIGS. 5 and 6 are similar to FIGS. 3 and 4 except that there is no
use of the TRACKID server 44 and GRACENOTE identifier server 45 feature
directly associated with creating the identification of the song and
assigning a unique URL to the song at the mobile phone 10 on the handset
side 40h. Rather such parts 44 and 45 may be used at the server side 40s,
as was described above.

[0109] It is noted that the unique URL discussed above not only can be
provided a "friend" via a social network but also or alternatively may be
provided via an SMS communication, email communication, and so on.

[0110] FIG. 7 illustrates exemplary operating circuitry 100 of the mobile
phone 10. Such operating circuitry includes a processor 101 that provides
operational control of the mobile phone based on computer code,
instructions and/or the like contained in the memory 12 and or external
inputs, e.g., from a keyboard, touch screen, etc. 102. The operational
circuitry includes a display module 103, e.g., including a display. The
display may be used to provide a virtual keypad, actual buttons, such as
a "like" key, function or selection, and so on, photographic or other
images, videos, movies and the like for viewing, and so on. A Wi-Fi
module 104 or other device to connect with the internet is provided for
communication with the processor 101 and possibly also with the
communications module 105. For example, the Wi-Fi module may be used in
providing connection to the Internet via which the above-described
posting of a unique URL/ID or other identifier on a social network page,
a sending of an email communication or sms, and so on can be carried out.
A timer 106 may be provided. Also, a speaker 110, and microphone 111 are
provided for usual mobile phone functions.

[0111] Operation of the mobile phone 10 may be under computer program
control or the like. Such operation may be as is performed to carry out
the functions of a mobile phone and the various steps, operations and
procedures described above may be carried out under computer program
control or the like.

[0112] It will be appreciated that portions of the present invention can
be implemented in hardware, software, firmware, or a combination thereof.
In the described embodiment(s), a number of the steps or methods may be
implemented in software or firmware that is stored in a memory and that
is executed by a suitable instruction execution system. If implemented in
hardware, for example, as in an alternative embodiment, implementation
may be with any or a combination of the following technologies, which are
all well known in the art: discrete logic circuit(s) having logic gates
for implementing logic functions upon data signals, application specific
integrated circuit(s) (ASIC) having appropriate combinational logic
gates, programmable gate array(s) (PGA), field programmable gate array(s)
(FPGA), etc.

[0113] Any process or method descriptions or blocks in flow charts may be
understood as representing modules, segments, or portions of code which
include one or more executable instructions for implementing specific
logical functions or steps in the process, and alternate implementations
are included within the scope of the preferred embodiment of the present
invention in which functions may be executed out of order from that shown
or discussed, including substantially concurrently or in reverse order,
depending on the functionality involved, as would be understood by those
reasonably skilled in the art of the present invention.

[0114] The logic and/or steps represented in the flow diagrams of the
drawings, which, for example, may be considered an ordered listing of
executable instructions for implementing logical functions, can be
embodied in any computer-readable medium for use by or in connection with
an instruction execution system, apparatus, or device, such as a
computer-based system, processor-containing system, or other system that
can fetch the instructions from the instruction execution system,
apparatus, or device and execute the instructions. In the context of this
document, a "computer-readable medium" can be any means that can contain,
store, communicate, propagate, or transport the program for use by or in
connection with the instruction execution system, apparatus, or device.
The computer readable medium can be, for example but not limited to, an
electronic, magnetic, optical, electromagnetic, infrared, or
semiconductor system, apparatus, device, or propagation medium. More
specific examples (a nonexhaustive list) of the computer-readable medium
would include the following: an electrical connection (electronic) having
one or more wires, a portable computer diskette (magnetic), a random
access memory (RAM) (electronic), a read-only memory (ROM) (electronic),
an erasable programmable read-only memory (EPROM or Flash memory)
(electronic), an optical fiber (optical), and a portable compact disc
read-only memory (CDROM) (optical). Note that the computer-readable
medium could even be paper or another suitable medium upon which the
program is printed, as the program can be electronically captured, via
for instance optical scanning of the paper or other medium, then
compiled, interpreted or otherwise processed in a suitable manner if
necessary, and then stored in a computer memory.

[0115] The above description and accompanying drawings depict the various
features of the invention. It will be appreciated that the appropriate
computer code could be prepared by a person who has ordinary skill in the
art to carry out the various steps and procedures described above and
illustrated in the drawings. It also will be appreciated that the various
terminals, computers, servers, networks and the like described above may
be virtually any type and that the computer code may be prepared to carry
out the invention using such apparatus in accordance with the disclosure
hereof.

[0116] Specific embodiments of an invention are disclosed herein. One of
ordinary skill in the art will readily recognize that the invention may
have other applications in other environments. In fact, many embodiments
and implementations are possible. The following claims are in no way
intended to limit the scope of the present invention to the specific
embodiments described above. In addition, any recitation of "means for"
is intended to evoke a means-plus-function reading of an element and a
claim, whereas, any elements that do not specifically use the recitation
"means for", are not intended to be read as means-plus-function elements,
even if the claim otherwise includes the word "means". Although the
invention has been shown and described with respect to a certain
preferred embodiment or embodiments, it is obvious that equivalent
alterations and modifications will occur to others skilled in the art
upon the reading and understanding of this specification and the annexed
drawings. In particular regard to the various functions performed by the
above described elements (components, assemblies, devices, compositions,
etc.), the terms (including a reference to a "means") used to describe
such elements are intended to correspond, unless otherwise indicated, to
any element which performs the specified function of the described
element (i.e., that is functionally equivalent), even though not
structurally equivalent to the disclosed structure which performs the
function in the herein illustrated exemplary embodiment or embodiments of
the invention. In addition, while a particular feature of the invention
may have been described above with respect to only one or more of several
illustrated embodiments, such feature may be combined with one or more
other features of the other embodiments, as may be desired and
advantageous for any given or particular application.

[0117] Several, although not necessarily all, features and/or aspects of
the apparatus and method are summarized below:

[0118] A method for sharing content information via a social network,
including prepare a unique URL or other identifier that identifies
content, and cause the posting of the unique URL on a social network to
be resolved to provide information to others about the content.

[0119] A method for receiving content information concerning a related
content via a social network, including selecting a post on the social
network that provides a unique URL or other identifier capable of being
resolved to identify a source of the content information, obtaining from
the source the content information, and providing for at least one of
displaying or using the content information.

[0120] A method of preparing a unique URL for a content, including
providing information representative of the content to an identifier
database, creating a unique URL representative of the content for
subsequent resolving for use to obtain information about the content.

[0121] A method of connecting local music or local content to a social
network (e.g., FACEBOOK) or other conveyance (e.g., sms, email etc.),
including identify the local music or local content, send a unique
identifier to the social network or via another conveyance, wherein the
unique identifier is configured as a unique URL that when visited would
provide information about the local music or local content.

[0122] To complete the connection of the preceding method, information
about the local music or local content may be obtained using the unique
URL, and permission may be obtained once the information is obtained.

[0123] A method of identifying media, includes in response to a
fingerprint or metadata received representing media or content, creating
a unique URL, and providing the unique URL via a social network or other
conveyance to identify the media or content.

[0124] A portable electronic device, includes a processor, a memory
containing application code, the processor configured in response to the
code to respond to a LIKE input, the processor further configured to
create a fingerprint of at least a portion of the media, the processor
further configured to identify the media and to provide information
identifying the media for use via a social network or other conveyance.

[0125] A portable electronic device, includes a non-transitory memory,
application code stored in the non-transitory memory, a processor,
wherein the processor is configured to respond to the application code to
respond to a LIKE input with respect to media to identify the media with
a unique URL or ID, and the processor further configured to provide the
URL or ID to one or more others via a social media network or other
conveyance.

[0126] A social media network, includes respective pages of respective
users, a media LIKE link associated with and displayable on a respective
page, the LIKE link including a URL or ID configured to connect with a
source of information about the media.

[0127] A method of handling a URL or ID via a social network or other
conveyance, wherein the URL or ID represents media that is LIKED, and
selecting the URL or ID (by clicking or putting into browser).

[0128] A method of linking to media or content intended to be shared,
wherein the media or content is identified by a unique URL or ID,
includes forwarding the URL or ID to a social network or other conveyance
(SMS, email, etc.)