While the concept of flow has its roots in psychology, it's also associated with the world of video games. Flow is defined as that state in which a person is fully immersed into a video game, which guarantees maximum enjoyment.

Joakim Achrén, CEO at My Next Games company, has more tips to share in this guest post. Joakim rates the top ten reasons for which players tend to quit social games and also offers solutions to avoid each specific scenario.

This guest post features Joakim Achrén, CEO at My Next Games company and former Director of Analytics at Supercell. Joakim will share some of his hard-earned tips for ensuring a healthy and promising development process for your game.