Some people may consider memories to be priceless, but one British boffin has devised a way to place a precise Sterling value on every reminiscence.
Dr David Lewis, a self-styled "neuromarketing pioneer", has come up with the following formula, which factors in a memory's perceived importance, the kind of memory it is, how …

not much of a formula

if all of the different personalities are represented by an arbitrarily assigned value, presumably memory type is also a similarly arbitrary value. It's almost as if the amount produced is completely meaningless!

As it happens i don't fall into any of the personality types listed, so i got a divide by zero error, does this mean my memories are worthless, priceless, or just a bit odd?

Now then........

Douglas Quaid: "I just had a terrible thought: what if this is a dream?"

Melina: "Well then kiss me quick before you wake up. "

Ghost in the Shell:

Batu: "That's all it is. Information. Even a simulated experience or a dream is a simultaneous reality and fantasy. Any way you look at it, all the information that a person accumulates in a lifetime is just a drop in the bucket."

Mines the one expecting a copy of Ghost in the Shell Redux in October.

Makes Amazon's prices seem cheap...

So, Henry Allingham's excellent book 'Kitchener's Last Volunteer', or Harry Patch's 'The Last Tommy', or the story of the first tank divisions in 'Band of Brigands' should be worth a darn sight more than the £5 or so that Amazon is charging for each...