If you want to fully embrace Pantone's Colour of the Year, Ultra Violet, here's how to wear it. According to the UK's 'Independent' newspaper, you should "think vibrant socks, a coordinating crossbody or jewel-toned talons...or team a single standout item with a bold, contrasting lip." Right. Just the one lip?

While excavating the remains of Blackbeard's ship 'Queen Anne's Revenge', conservationist found the remnants of a book wedged inside one of the cannons. Clearly they had some great printers in those days - the 200-year-old text has been identified as the source novel for the Robinson Crusoe story.

A new year, a new portrait shot? Standard studio photos make everyone look the same. Take a little inspiration from the images the Golden Globe Awards use of their biggest stars. They're not your average three-quarter-turn-and-look-up photo but they do a better job of expressing the real person.

It conveys emotion, and emotions are what drives people to choose products.

Our feelings are stirred by colour, making it a powerful marketing tool. Your colours need to be chosen with an understanding of their meaning so you can make sure you're communicating the right message about your products.

We live in a highly visual world. Maybe 2018 is a time for you to have a fresh look at the colours you're using. Do they need an update? Are they conveying your message? Do they work well in their formats? Are they being printed as you've visualised them?

"As individuals around the world becomemore fascinated with colour and realise its ability to convey deep messages and meanings, designers and brands should feel empowered to use colour to inspire and influence.

PANTONE 18.3838 Ultra Violet, a blue-based purple that takes our awareness to a higher level. From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is to come."

Leatrice Eiseman, Pantone Color Institute

Creating vibrant colours in print is a precise skill. There is a huge variety of paperstock, inks and presses. Knowing the right combination for your job takes years of experience.

At Glide Print we know print.

Make sure your print products are being professionally printed so every colour is vibrant, crisp and consistent across all your marketing.

You can have all your print products and signage produced in the one place. We make sure every one of your colours are correct, whether it's on a business card, a display system, vehicle wrap or brochure.

We know colour.

We can help you with your colour choices so all your marketing has the impact your products deserve.