Leads by Channel Beacon

Description

The Leads by Channels Beacon provides a visual display of where leads are being generated. Hover to interact with the beacon and see what % of leads that channel takes up. If you want to remove a Channel from the graph simply click the colour in the legend to hide it. This is a must add beacon for any web presence tracking leads.

Screenshot

Configuration

Follow the Steps below to add the Leads by Channels Beacon to a Dashboard:

Login to gShift and navigate to the Dashboard you would like to add the Beacon to.

Click the Add Beacon button.

Click the Create and Configure Beacon button.

Select Leads by Channels from the Beacon list.

Enter a Name (Displayed in the Beacon Library and the Beacon Info Section).

Enter a Title (Displayed in the Dashboard).

Enter a Description (Displayed in the Beacon Library and the Beacon Info Section).

Select a Date Range to report on.

Select a Web Presence to report on.

Select a Website to report on.

Choose a Goal Group to report on within the Beacon.

Optional - Check the Template Box if you would like to make the Beacon a Template for use in other Dashboards.

Screenshot of Configure Screen:

Drilldown

Hover over data points within the graph to get details.

Click Data Points within the Legend to hide them.

Now What

If No conversions or low conversions verify that you have conversions set up correctly on your website and Google Analytics. If you do not have conversions set up consider creating some.

If one channel is dominating your conversions, look at ramping up your efforts in other channels to increase conversions.