Kelly Lester’s business is hugely successful (she’s on track to make $1.5 million in 2013) and it came straight from the kitchen.

She’s built her brand by working closely with bento bloggers and other diehard fans of her product. And, at the center of her business strategy is a surprising secret — Pinterest.

Kelly needed a solution to one her most pressing problems — she was looking for a quick, easy ways to create healthy, interesting lunches for her three kids. So she developed EasyLunchboxes, a slick, easily washable lunchbox set.

Why? Because stories are fundamental to how we communicate as human beings. Tell the right story and you can capture attention, entertain, enlighten, and persuade … all in the course of just a few minutes.

Stories are memorable and shareable — and those are two of the most important aspects of the very best content.

The month of May in Denver, Colorado is absolutely spectacular. And we’d like to invite you to come on over and take your content marketing game to a new level, while also having a great time.

Authority Intensive is Copyblogger’s first large-scale live event. We’ve had spectacular feedback from the smaller live events we’ve done, so we’re now ready to throw a bigger party.

But it won’t be too big. We’ll be limiting attendance so that we can provide something the “big box” conference can’t. And of course we’ll make it the best intensive education you’ll see in all of 2014.

No tickets to sell you yet. Just an FYI, so you can start planning your event calendar for next year accordingly.