AN AWARD-WINNING POWERFUL SHOW

Case IH introduces its Efficient Power farm equipment, and we put on a powerful show

Case IH redesigns their high-horsepower, diesel engines to meet Tier 4A EPA emissions standards. We position this breakthrough as Efficient Power and use the farm show Red Power Tour to tell the story to customers. The effort is awarded the National 2012 Best of NAMA Public Relations.

The arena show features death-defying feats of crossbow mastery along with the Case IH Efficient Power family of high-horsepower equipment. The connection is in the key message: “Since you only get one shot at each season, you need Case IH Efficient Power and Case IH people working alongside you.”

Customer testimonials add validity to the storyFarmers like to hear from other farmers, so we use real customers to discuss their experience with Case IH equipment. These stories are used in booth literature, signage and video kiosks as a part of the Red Power Tour.

A BETTER WAY TO CONNECT WITH CONSUMERS

Consumers want food made with simple, everyday ingredients. Oscar Mayer replaces artificial preservatives with celery juice and eliminates the need for artificial flavors and colors in a full line of meats. Oscar Mayer asks us to help with the Selects national media “soft launch.”

More than 20 million consumer impressions are garnered with the launch strategy, including coverage in Associated Press, New York Times and Chicago Tribune, among others. Included is an infographic available to the media and shareable via social media platforms to quickly communicate key message points in a compelling and memorable graphic. This and more was accessible via an online pressroom. Visit: oscarmayer.mm-kits.com

GAINING MILEAGE FROM A KENNY WALLACE SPONSORSHIP

Unified message shifts campaign into high gear with a celebrity in the driver’s seat

Illinois Soybean Association invited us to join the Kenny Wallace team. We develop a lean, mean message machine. We shift the campaign into high gear to reach half a million consumers and farmers with the “everyone wins” message.

AN OPEN DOOR TO BUILD TRUST

When moms are hungry for information, we offer a fresh, fast-food perspective

With misperceptions about fast food nutritional value and food quality on the rise, we invite six moms behind the Arches to meet the people responsible for McDonald’s food and tour supplier facilities. They share what they learned through blogging, videos and media interviews.

The Foremost website gets a new look to help redefine the brandOther collateral material helps extend the new brand

HELPING A DAIRY CO-OP INCREASE SALES

Redefining a brand by focusing first and Foremost on what they do best

We’ve worked with Foremost Farms since 2004 to help them move from a regional milk and cheese manufacturer to one of the country’s leading dairy processors – a $1 billion cooperative producing world-class Wisconsin cheese and dairy ingredients for a global customer base.

DaBurger debuts at da Bears!DaBurger is on the menu at several Chicago stadiumsVisit da-burger.com

GROUND PORK IS DA-LICIOUS

Building consumer demand for fresh ground pork, one fan at a time

Illinois Pork Producers aim to convince Chicago consumers to eat more ground pork. We suggest introducing a bigger, better burger to sports fans. We bring in an award-winning BBQer to help create a tasty pork sandwich for Chicago sports fans to enjoy when an ordinary burger just won’t cut it! The half-pound, grilled pork burger debuted at Chicago Bears games where Bears fans could choose from three da-licious DaBurger varieties.

When DaBurger debuts at Chicago Bears games, sales double expectations and DaBurger joins the menu at the United Center and U.S. Cellular Field. Visit: da-burger.com. Key dates and activities are shared on this site, as well as tasty, make-at-home ground pork recipes and coupons.

Da-Burger.com keeps consumers connected
Consumers are encouraged to check out DaBurger at sporting events throughout the Chicagoland area. Key dates and activities are shared on this site, as well as tasty, make-at-home ground pork recipes.

Sporting events offer the perfect venue to experience DaBurger firsthand
Windy City sports fanatics put DaBurger on the menu at several Chicago stadiums for fans to enjoy during all Chicago White Sox, Chicago Blackhawks and Chicago Bulls games as well as at concerts and special events at the United Center.

We create a multi-faceted public relations program to highlight all aspects of the platform

Seeking third-party research and key opinion leader comments helps us validate the seed-soil-plant environment benefits of Case IH equipment and to bring insights to professional crop and livestock producers. Web content is created, including a series of webisodes that define a relevant agronomic need and address the Case IH solution and value. The initiative is introduced at the 2013 Ag Connect Expo with a Case IH VIP event, one-of-a-kind tradeshow presence and aggressive media relations.

Positive feedback proves the success of the initiative

The positive responses and feedback from the media, customers and producers solidifies the success of Agronomic Design. Since the launch date, the Case IH Agronomic Design website has received nearly 67,000 hits and the platform received 1,930,200 impressions. It was the topic of 36 print and online articles in all seven of the top agricultural publications.

An interactive blog to build leadership and connectivity.

Blog extends Case IH Be Ready campaign.

The Be Ready Blog is an extension of the Case IH Be Ready campaign. We use the three core market areas: Efficient Power, Agronomic DesignSM and Advanced Farming Systems® (AFS), to drive the content of this blog. Two to three posts are featured each week that showcase Case IH equipment, experts, farm show appearances and other company news.

Interactivity solidifies success.

We take advantage of the power of social media and craft the blog posts in a way that encourages interactivity among the viewers. Forty-six percent of posts receive at least 1,000 page views and 57 percent of posts that are shared via the Case IH Facebook page achieve at least 500 engaged users, meaning people click on the post link or take other action such as “liked,” commented or shared the post.