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There's no such thing as "free", as far as Apple is concerned

Apple has launched a new crackdown on apps in its App Store, this time culling apps that advertise that they are 'free' in their titles.

Apple has long discouraged developers from promoting the price of apps in app names and screenshots, but has recently started blocking submissions to the App Store and Mac App Store when metadata includes pricing information, according to VentureBeat.

Submitting an app to the App Store with the word 'free' in the title will now see it automaticaly rejected, with the company sending the following response: "Your app's name, icons, screenshots, or previews to be displayed on the App Store include references to your app's price, which is not considered a part of these metadata items.

"Please remove any references to your app's price from your app's name, including any references to your app being free or discounted. If you would like to advertise changes to your app's price, it would be appropriate to include this information in the app description. Changes to your app's price can be made in the Pricing and Availability section of iTunes Connect."

This is likely a move by Apple to clean out more of the rubbish from its App Store. However, while it's unclear whether existing apps will be made to change their names, even the likes of Google could be affected by the change - the company's iOS Drive app, for example, is listed on the App Store as 'Google Drive — free online storage'.

VentureBeat notes that Apple has confirmed the changes but declined to comment further.

This news will unlikely be welcomed by iOS and macOS devs, but Apple did have some good news early this week. With the rollout of iOS 10.3, iOS devs are now able to "respond to customer reviews" on the App Store "in a way that is available for all customers to see".

The latest iOS release also gives devs access to a new API for asking users to rate or review an app while they're using it without sending them to the App Store.