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The Discovery Channel series "Dirty Jobs" has inspired a Dirty Jobs line of cleaning products, including hand sanitizers, a stain remover, carpet cleaners, a degreaser, and a spot and stain remover. "Dirty Jobs" host Mike Rowe is featured in the ad campaign, and his campaign supporting skilled trades is highlighted on the brand's website.

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Simantel created the "Are You Built for It?" campaign to help Caterpillar recruit top service technicians and to give American workers a strong face. "Dirty Jobs" host Mike Rowe starred in its commercials and wrote a campaign book on American work, which landed him on talk shows and trade show floors, while Caterpillar netted a 290% increase in daily recruitment leads.

A line of "Dirty Jobs" cleaning products has been licensed and merchandized after the name of a Discovery Channel series and backed by a $20 million-plus multimedia campaign. Host Mike Rowe, who is invested in the startup, will appear in direct-response cable ads along with Niecy Nash of Style Network's "Clean House." "Somewhere in this weird nexus of social media, brand ubiquity and five minutes of fame, people are still looking for something that feels authentic," Rowe said of his dual role as host and product purveyor.

Ford is promoting the 2011 F-Series Super Duty with a campaign that ranges from print, TV and online to its sponsorship and brand integration with Toby Keith's "America's Toughest Tour" this summer. The TV commercials are voiced by Denis Leary, while "Dirty Jobs" Mike Rowe hosts a series of webisodes.

Ford Motor is rolling out a new phase of an online campaign for Super Duty trucks starring Mike Rowe, host of Discovery's "Dirty Jobs." The campaign is based around videos of companies who used a version of the Super Duty truck.

Discovery Communications and Mike Rowe, the host of "Dirty Jobs" on Discovery Channel, are joining forces on a new line of merchandising. The line, to be called DirtyJobs/MikeroweWorks, initially will include such things as work wear, footwear, tools and safety gear as well as interactive games that tie into the theme of the show.