Update to give iTunes WiFi Music Store to Apple TV? Not so fast

One rumor site is reporting that "sources" say the Apple TV is about to get an …

The Apple TV's original buzz has died down since its heralded announcement last fall, detailing in January, and its eventual shipment last March. The product that seems to have been out much longer than seven months has had much of its steam taken away by the iPhone both in news and third-party development.

People, since the beginning, have had many gripes with the Apple TV and a list of features they wish it had. The ability to natively play more codecs aside, people have clamored for Slingbox-like functionality, HD content, some sort of web browser, and the ability to purchase content directly from your TV. Well according to Loop Rumors, the latter might be coming Real Soon Now™.

It seems with the development of the iTunes WiFi Music Store, Apple may be ready to include purchasing media from the store on the Apple TV as well as the iPhone and iPod touch. According to Loop Rumors' "very reliable source," the update will come packaged in a large Apple TV update in the unspecified future.

Of course, like any rumor, this should of course be approached with some skepticism. However, this one might need a bit more than the usual. As much as we would love to be able to purchase content straight from the living room couch, it seems unlikely it will be from the iTunes WiFi Music Store. Why, you ask? The mere title of the store tells us the reason. We have no reason to believe that Apple will be offering anything but music through its WiFi Music Store. Much of the purpose of the Apple TV is watching video on your TV, so it seems somewhat backwards to not make video available through the WiFi Music Store on the device.

Sure, it's possible that Apple will add video to the WiFi Music Store in the future, as it did with the iTunes Music Store, and would make video purchasing abilities available to all devices that can use it. However, if Apple had such plans in the works, you'd think that it would have just left "Music" out of he name from the get-go. We're very skeptical of this rumor, no matter how much we want it to be true.