"Statistically we started to see numbers go up at the end of the pool season, in August specifically, because they're distractions with back to school."

As the swim season winds down, there's temptation to let our guards down.

But that's when a tragedy can happen-a tragedy with lasting emotional fallout. Families who lose a child to drowning are often torn apart due to guilt and blame. There is a 90% divorce rate among families following a drowning or when a child is severely injured in a water incident.

So in August purple ribbons are around reminding us to stay vigilant.

"We're going to give you a purple ribbon to wear. And if somebody asks you, ‘what's that purple ribbon for?' Maybe you know a family who has had a drowning."