Maserati Ghibli Super Bowl Commercial Not a Crowd Favorite

The atmospheric commercial for the Maserati Ghibli III, a high end luxury automobile that competes with the Audi A6 and BMW 5 Series, didn’t go over well with many Super Bowl 2014 viewers.

The ad featured 10-year old Quvenzhané Wallis, a child star who became the youngest actress to be nominated for Best Actress when she was shortlisted for her role in 2012’s Beasts of the Southern Wild.

Throughout the commercial, Wallis talks about – presumably figurative – giants: “They have always been here, lumbering in the schoolyards, limping through the alleys. We had to learn how to deal with them, how to overcome them.”

“We were like a wind appearing out of nowhere. We knew that being clever was more important than being the biggest kid in the neighborhood,” Wallis continues.

“We wait until they get sleepy, wait until they get so big they can barely move, and then walk out of the shadows, quietly walk out of the dark — and strike.”

The commercial then cuts to a black Ghibli speeding loudly down a highway before fading to simple white text against a black background: “We have prepared. Now we strike.”

In the end, it might not matter if viewers actually liked the commercial or not. Maserati’s new car is getting talked about, and that might be the truest indication of a advertising dollars well-spent: