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Data is the lifeblood of a sustainable business. It drives decisions on content, usability, SEO, social, and more. The brand must assert ownership of data from day one, and diligently manage it as if it were worth its weight in gold. Because it is!

Effective collaboration with team members and access to killer tools are critical for successful marketers. Here are 26 online, cutting-edge, and free (or free-to-try) collaborative tools to supercharge your marketing and empower your team.

Secure search is here, taking away valuable analytics data on keywords. But there are some workarounds you can use in order to capture that data. Here are some ways you can look at replacing organic search data now that Google isn't providing it.

Users who sign up to Google's new Account Activity tool will get monthly reports on the number of emails sent and received to their Gmail accounts, the number of searches they conduct, and even the most frequent queries they have submitted.

YouTube users in the UK will now be able to rent videos directly from YouTube. The available features include classics, blockbusters, and new releases. YouTube is also adding additional Google account support and a U.S. Telemundo channel.

Want to stay on top of the latest search trends?

What might motivate Google to branch out into banking down the road? There's a long list of advantages for the Bank of Google, but we'll stick to the top five reasons. Also, three potential benefits for the clients: business and individuals.

Google sent out invites to Music Beta - their new cloud-based music service they announced during Google I/O last month. Meanwhile, Apple, in what some are calling a counter, announced iCloud today - their version also includes other file types.