HOW TE-FOOD WORKS

TE-FOOD is the only fresh food ecosystem which integrates supply chain companies, consumers, and governments/authorities to improve food safety, eliminate food frauds, and decrease costs of the supply chain companies.

Identification tools are applied to livestock, transports, and fresh food packages to follow the items throughout the whole supply chain. Fresh food products in retail can be traced back to their origins together with food safety related information.

Integrating all participants

TOKEN ECONOMY

TE-FOOD Q&A

Almost 80% of food frauds are perpetrated on livestock and fresh food products (seafood, dairy products, and meat products are in the forefront).

Each year, one in ten people in the world becomes ill after eating contaminated food, causing more than 400,000 deaths yearly (according to World Health Organisation). Also, the overuse of antibiotics in food animals threatens public health. Mitigating this problem is our main mission.

Emerging markets contain more than 50 countries, representing 60% of the world's population and 45% of its GDP.

Around 2/3 of the food frauds are executed in emerging countries. According to studies, Compound Annual Growth Rate (CAGR) of food traceability is the highest in Asia-Pacific (16.7%) compared to the rest of the world (5.5-8.7%).

Growing middle-class in emerging countries, and increasing awareness among population drives growing demand for consumer level product history insight. Our technology and implementation methodology fits perfectly in the needs of emerging countries.

While food safety professionals and organisations always emphasize the importance of whole-chain food traceability, in reality very few such system exist. Even the most popular one-up-one-down systems (when traceability exists only within a supply chain participant's processes from purchasing to selling) are rare in emerging countries. TE-FOOD tracks millions of items on a daily basis in more food categories, through the whole supply chain.

Such achievement is extremely rare in this scope and range of products.

TE-FOOD combines modern technology with low-cost implementation and operation, providing a viable solution for emerging countries.

We also have a detailed, practical implementation roadmap to help companies and authorities successfully implement traceability. This makes our solution scalable.

While TE-FOOD has decent revenues, the system is ready and the implementation methodology is well polished, the adaptation of blockchain technology, and the international expansion needs significant funds.

Implementing a whole chain traceability system needs a lot of professionals working together for at least 8-12 months. Strategy planning, legislation management, communication with companies, social organisations, and consumers, technology implementation, data migration, process customizations, trainings are the largest steps of such implementation project.

Because the data provided by the supply chain participants must be unmodifiable. Due to the significant distrust and suspiciousness among consumers, supply chain companies, and authorities (caused by several food frauds and corruption), only technically unalterable logistics and food quality data can provide credibility.

Because the data in the system is a common property of all participants. It must be stored in a shared, distributed ledger to provide transparency.

Because the food safety related data all over the world is a property of all us, and data accessibility must be public and democratic.

Because the economic inequality is one of the largest social problems and we need a technology which helps to create a fair access to data, know-how, and income.

Because corruption is a global economic problem, and the food sector in emerging countries is one of the most affected sectors. Incorruptible food history information leads to transparent food supply chains, which can make a difference in public health, and literally save lives.

It can be implemented by a company (food producer, retailer) to require traceability data from its suppliers, or it can be implemented by a government for the whole supply chain in one or more geographical regions / food categories. For government implementations, TE-FOOD prefers PPP (Public Private Partnership) model, where the government acts as regulatory authority, not as customer. TE-FOOD provides consultation services for the authorities, does the implementation, and trains the supply chain.

TOKEN SALE

FACT SHEET

TFD represents the identity and information data of tracked items. Supply chain members pay with tokens for transactional fees, and value added item information. Consumers are paid for using the Consumer mobile app and read food product QR codes, and can buy quality analysis services.

Total token supply

1,000,000,000 TFD

Tokens for sale

512,000,000 TFD (51% of total)

List price of TFD

1 TFD = US$0,05

Token sale volume

US$19,100,000

Increased from 16M because of reallocation of company/community tokens

PUBLIC SALE

Start

22.02.2018

End

22.03.2018

Bonuses

Bonus levels are based on time intervals:

1st week - 15%
2nd week - 12%
3rd week - 10%
4th week - 5%

Accepted payment options

ETH

Allocation of revenues

60% - Market expansion

Since TE-FOOD as a traceability solution is ready and working, we use most of the revenues to acquire new markets. The sales and implementation of a whole-chain traceability system requires a number of professionals to work together for 8-12 months.

Our primary markets are emerging countries, which represent 60% of the world's population and 45% of its GDP. We already have ongoing negotiations with potential customers and implementation partners in Cambodia, Malaysia, Laos, and South-Africa.

25% - Research & development

We separate funds to realize our R&D roadmap with a wide spectrum of synergistic tools for a modern supply chain. It contains all technical costs (e.g. server rental) and salaries.

10% - Operations

Operational costs of the HQ to enable all professionals to focus on their tasks.

5% - Legal

To comply with the regulations, our operation needs continuous legal help from professional lawyers.

Token distribution

51% - Token sale (public circulation)

5% - Marketing pool

44% - General reserve

We allocate 49% of the tokens to a general reserve.

Lockout period: Two years lockout by releasing 25% of the reserve after the first year, and the remaining 75% after the second year.

Unsold tokens will be put into the general reserve and will be sold on the TFD Market or during a future token sale until Public token pool reaches 500 million tokens.

TEAM & ADVISORS

Management

Dr. Trung Dao Ha(52)

CEO

Enterpreneur, president of the High Tech Association HCMC. 20 years of strategic
leadership, marketing and sales experience in Asia and Europe.

Erik Arokszallasi(50)

CEO

Enterpreneur, leader of two successful corporate IT
development companies in Hungary (Erba Ltd., Flexsys Ltd.).
23 years of leadership, and IT project management experience.

Marton Ven(43)

CMO

Enterpreneur, marketing leader of IT development companies (Erba Ltd., Flexsys Ltd.). 21 years of marketing, sales and
project management experience.

Gergely Koves(45)

Project manager

Former Ernst & Young consultant, and long time manager of environmentally conscious projects.

Katalin Vereczkey

Food industry expert

Master in Plant Protection, 18 years at Syngenta in several managerial position for diverse portfolio & agriculture technologies in broad geographical areas. Experineced in Digital Agriculture at different companies.

Endre Jobbagy

Blockchain and business advisor

Founder and CEO of Interticket, a traditional software company operating globally. Co-founder of Blockchain Competence Center, a European management consulting and professional service company specialized in the Blockchain industry.

Dr. Michael Patching

Independent Animal Welfare and Husbandry advisor

Australian Veterinarian with a Masters in International Animal Welfare Ethics and Law and 13 years experience as a large animal veterinarian. Michael is the current Vietnam Livestock Services Manager for Meat and Livestock Australia (MLA). MLA is the Australian red meat industry service body that works with both Government and industry globally to support the ongoing development of international markets with a focus on improving animal health and welfare, market access, and supply chain capacity.

Gabor Nagymajtenyi

BDO Leader, blockchain team

Founder and owner of successful corporate IT development companies in Hungary. 20 years of leading edge technologies, security and scalable architectures.

Istvan Szukacs

DevOps, blockchain team

Over 15 years of experience with various Fortune 500 companies and startups. He has managed changes in large scale infrastructures without downtime while customers were actively using the system. Besides engineering István has experience in managing onshore & offshore software teams delivering mission critical systems.

Abraham Endre (Silur)

Chief Architect, blockchain team

Cryptographer and programmer. One of the authors of cSploit and contributor to known security frameworks, member of Ethereum Foundation's ewasm and research team.
https://github.com/Silur

Attila Szabo

Lead Developer, blockchain team

Over 12 years of experience in software engineering, focusing on large scale systems in the financial, chemical, big data space. 6 years experience in part time lecturing in computer science (ADA, Java, TDD, Parallel programming).

Daniel Csendes

Blockchain technology consultant

An economist, investor and entrepreneur with fare share of experience at multinational companies and startups. Blockchain and cryptorcurrency expert.

Tamas Biro

Mobile app developer

10 years of software development experience with corporate, mission critical systems.

Miklos Csaszar

Senior sotware engineer

11 years of software development experience. Server side back end professional.

Gergely Mate

Software developer

5 years of software development experience. Specialist of AI algorithms.

Zoltan Vadovics

Software developer

13 years of software development experience.

Laszlo Szentmiklosi

Hardware/software developer

14 years of hardware and embedded software development experience.

Bence Kadar

Database specialist

6 years of database administration experience.

Gyorgy Varga

Senior IT infrastrucutre engineer

17 years of Linux system administration experience.

Jozsef Tatar

IT infrastrucutre engineer

11 years of system administration experience.

Cooperation partners

GS1 is a not-for-profit organisation operating worldwide, that develops and maintains global standards for business communication. The most important GS1 standard is the GTIN. It identifies products uniquely around the world and forms the base of the GS1 system. GS1 barcodes are scanned more than six billion times every day.

GS1 helps us to make TE-FOOD comply with the GS1 standards which are used all around the world.

Unisto is a Switzerland based international manufacturer of security seals.

Unisto Malaysia manufactures TE-FOOD’s high quality seals.

Zalo.me is a free message and call mobile application. By 2017, the number of Zalo users reached 70 million.

TE-FOOD’s QR codes can be read by the Zalo app, to view the food history.