INVEST in GREECE agency

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Newsletter July 2013

SUCCESS STORY

Gaea at the Top of European Business Awards

Greek firm Gaea, a producer of high-quality food products, has earned recognition in a prestigious competition.

True to their vision to become the leading brand of authentic Greek products in the international market for fine food, Gaea became the first Greek company to win first prize in the import-export category at the European Business Awards 2013.

The Awards committee chose Gaea among 15,000 companies from 34 European countries (representing a total turnover of 1.2 billion Euro) for their innovation, social sensitivity, openness, and values, and noting the progress of the company in reaching international markets.

Despite the unfavourable economic environment, Gaea became a model of development in the Greek and the international business environment and demonstrated that a Greek company can stand out internationally by following the commitment for business excellence and producing high quality products.

RSM international (the sixth largest network of Certified Public Accountants and Business Consultants in the world) was the main Sponsor of the European Business Awards. RSM Greece, a member of RSM International, proposes Greek businesses each year and supports them at all stages of the competition, to highlight that Greek entrepreneurship continues to act dynamically and produce significant results despite the crisis.

Syngenta’s Strategy for Africa

Switzerland’s Syngenta, one the world’s leaders in agriculture, launched a new product line in Greece, initially targeting the African market.

The official opening of the new insecticide and herbicide production line, called “Single Dose,” which will spearhead Syngenta’s entrance in the African market, was held in Inofita, Greece on May 29, 2013.

This is a strategic investment which, as pointed out by the plant manager, Andreas Kotsarinis, reaffirms Syngenta’s commitment to the Greek economy. The amount of the investment was 1.5 million Euro.

The new unit uses modern patented robotic technology. The insecticides and herbicides will be packed in small single-dose package—hence the name "Single Dose.”

Syngenta aims to meet the actual needs and financial capabilities of small farmers, who constitute the vast majority (85%) of farmers in Africa and other parts of the globe.

In the first phase, the plant will produce 16 million small single-dose packages annually, but this figure is certain to increase in the coming years. The vast majority of the production will be exported.

The CEO of Syngenta Hellas, John Athanasopoulos, stated that it is very likely that they will also release the new packages in the Greek market.

The Swiss Ambassador and senior executives of the group from abroad, among others, attended the event.