5 top tools to master SEO

Tools to test your sites' performance, see how it fares against rivals and improve your Google listing.

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Keeping up with an ever-changing SEO landscape isn’t always easy, but with our previously published guide to Everything you need to know about SEO, and these top tools at your disposal, it should all become a little more manageable.

From analysis to the presentation of data, these five great tools can help keep you at the top of search engine rankings.

The SEO Spider is an app that crawls websites’ links, images, CSS and script to evaluate onsite SEO.

A favourite of Paul Tyler, head of SEO at All Response Media, it is a great way to quickly analyse onsite elements, but also an essential tool for full in-depth audits, highly customisable and good value too.

SEMrush is another fantastic tool to be able to review organic search visibility. It’s an all-in-one workflow toolkit for SEO professionals, from a technical SEO audit to ideas to grow organic traffic.