While some hardcore fans appreciate what he does, the casual fan who has like visions of the "rocky" fights in his head when he thinks of boxing is just never going to enjoy that sort of style. Also his personality is just to vanilla for him to draw based on that.

A mate of mine who is a casual text me during the fight to say how boring it was, and I see where he's coming from.

HBO are obviously doing their utmost to push him but it's just not going to happen with Ward