It is important to note that Product Managers aren’t typically Software Architects.

Outsourced product development meaning in Eastern Europe

Product development services are not well represented outside the US and Western Europe.

In Eastern Europe, the traditional definition of Product Development is a combination of the following disciplines:

Business Analysis

Product Design (& UX/UI)

Product Marketing

Product Management

This being a relatively new field (outside of the US), there is sometimes confusion in Europe about the difference between IT Project Managers and IT Product Managers.

Very few companies have significant Go-To-Market, High-Tech Marketing or Customer Development Consulting expertise. However, there are a few notable exceptions to this located in Ukraine & Russia and the purpose of this article is to:

Identify them

Compare and contrast what they offer

Based on reading their marketing material/positioning we found many studios which claim to offer product development services in Ukraine. So we researched their Clutch profiles, customer reviews to identify what the outsourced product development industry can offer in terms of key competencies and skills sets.

Early Product Development Stages

Stage 1 = Business analysis – It is difficult, if not impossible to successfully commercialize a product without high-level analysis of the business model, marketing & sales processes. There is no need to perfect the business model at the very beginning, but in order to do the UX/UI process correctly your designers will need to understand the business objectives, otherwise, they’ll develop wrong interfaces. A thorough business analysis stage or ‘Product Discovery’ stage needs to take place before the UX/UI stage commence.

1 comment

Hi!
Thanks for the article. I am from Lviv and I’m very happy to see that two companies from my city are on the first two positions of your list. Also, I’d like to add that I know at least three more great companies which should be listed in the list of product development companies: Perfectial, Symphony Solutions and N-iX.

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