The rising generation, which is known as Generation Z, wants more healthy and fresh ingredients than the older portion of the population ever did.

According to a new report by market research group NPD, the youngest generation of consumers - which includes everyone up to the age of 23 - is more inclined to eat fresh greens and home-cooked meals than their predecessors, Generations Y and X.

Trends: Also forecast to increase are the consumption of savory snacks and 'better-for-you' snack foods like dried fruit and granola bars, as well as sandwiches and breakfasts that require some cooking

Involved: Darren Seifer, NPD food and beverage industry analyst, says Gen Z 'wants to have a hand in the production of the food so that when it hits the plate they can say that they were part of the project'

Darren Seifer, NPD food and beverage industry analyst, pointed out on his blog that it may seem counter-intuitive that the younger generation - which is typically time-pressed - is spending more time in the kitchen.

But he explains the logic behind it, writing: 'There seems to be a need to have their say or approval on the final product.

'It's almost as if they want to have a hand in the production of the food so that when it hits the plate they can say that they were part of the project.'