Recruitment Campaign

CLIENT: HARBOUR AIR

SERVICE: VIDEO PRODUCTION

SCHEDULE: 6 weeks

BUDGET: $8,000 - $10,000

As one of Canada’s Best Managed Companies and one of the aviation industry’s most dynamic teams, Harbour Air has cemented itself as a cornerstone airline on the West coast. Now, with an expanded schedule and locations on the horizon, the search is on to grow their staff - and Harbour Air asked us to create a series of recruitment videos to get the message out.

With specific searches for pilots, Aircraft Maintenance Engineers (AMEs) and front office staff, we developed a plan to produce three targeted videos to give candidates a better idea of what life is like in the Harbour Air family. Over the course of three days, our crew traveled (by seaplane, naturally) to the Richmond and Vancouver Harbour terminals, interviewing everyone from 20-year veteran pilots to rookie deck hands in order to get a real sense of the job.

We had the opportunity to shoot at sunrise in a quiet Victoria harbour before pulling the cameras into the co-pilot’s seat for a first-hand perspective from the cockpit. Next we stepped behind-the-scenes and inside the beautiful Aerospace Services hangar at YVR to watch the Harbour Air team get their hands dirty and keep the aircraft fit to fly. With an interview with Harbour Air President Randy Wright to cap things off, it was into the edit suite to weave a narrative for each job on offer!

Green Roof Beehives

CLIENT: HARBOUR AIR

SERVICE: VIDEO PRODUCTION

SCHEDULE: 3 WEEKS

BUDGET: $1,500 - $2,000

We first connected with the team at Harbour Air in 2016, when the Royal Tour brought the Duke and Duchess of Cambridge to Vancouver Island. We were asked to document the experience as the couple passed through the brand new Victoria Harbour Terminal.

Now, when Harbour Air set out to install a series of beehives on the green roof of the terminal, they asked if we would be able to showcase the process and the reasons behind the idea.

After planning out the process with the staff from the Capital Region Beekeepers Association, our crew ascended to the top of the terminal to watch the hives be hoisted to the roof. Then, as the team assembled the four structures on the building, we placed one of our GoPro cameras inside the honeycomb slats to capture the release from all angles

Then it was time for the be reveal, and with one fell swoop 5,000 honeybees were dropped out of their shipping tube and into the hive... and needless to say, it’s not the most comfortable environment when you have that many angry bees buzzing around you. But fortunately enough, none of our crew suffered a sting – and ironically, it was only the two beekeepers who drew the ire of the insects.

Once all was said and done we crafted two versions of the video – one for Harbour Air’s social media channels, and another with graphics to play silently within the terminal building itself. So next time you see a bee in Victoria’s Inner Harbour, remember that you likely have the team at Harbour Air to thank!

Royal Tour Recap

CLIENT: HARBOUR AIR

SERVICE: VIDEO PRODUCTION

SCHEDULE: 3 WEEKS

BUDGET: $1,500 - $2,000

With news that the Royal Tour arrive on Vancouver Island in the fall of 2016, our team was recruited to capture the event for a number of clients – including Harbour Air, who would have the opportunity to fly the couple and their family on two occasions.

Our experience began with a quick flight across the Strait in anticipation of the Duke & Duchess of Cambridge arriving at Vancouver Harbour Terminal. Despite the drizzly conditions, there were thousands of people lining the waterfront in hopes of catching a glimpse of royalty. That included Prime Minister Justin Trudeau, who nearly collided with one of our crew while riding a bike down to the event!

In just a matter of moments the plane touched down on the water, and the couple were whisked away to begin a busy day on the Lower Mainland – so we regrouped and prepared for our next encounter.

One week later, Harbour Air was once more in the spotlight as the Royal Tour’s final departure point on their Canadian visit. With the new Victoria Harbour Terminal as a backdrop, and again thousands looking on from the shore, our cameras had the privilege of using the roof of Harbour Air’s office building as an exclusive vantage point – which made for some unforgettable images as little Prince George and Princess Charlotte waved goodbye to the crowd.

With their flight soaring off into the October sky, our edit staff went right to work compiling all of the footage and interviews into a same-day recap, along with a more in-depth recount of the experience that will serve as an archival piece for Harbour Air for generations to come!