Editor's Picks

Where can you be wildly creative and corporate at the same time? A career in Marketing offers that rare chance to do both, often at the same time. Whether you're being outrageously funny to get a point across, or meticulous about detail, there's fertile ground here.

We've looked over lots of articles on the topic, and selected the ones below because we thought they'll be most useful if you're considering Marketing or Advertising as a career. Read on!

What is Marketing?

Name the product, from Apple iPods to Zip Drives, and chances
are there's a marketing executive out there trying to connect
with a buyer. Convincing a specific target audience that your
product is better than that of the competition is the essence
of marketing.

Your First Week in Advertising

Why Web Site Creativity Matters More Than Ever.

If one more person tells me their site sucks because they're
just too darn busy to deal with it, I'm gonna hurl. That's like
saying, "I'm working in my underwear because I'm too busy to
get dressed." It makes a poor impression.

PR and Blogging in the Digital Age

The internet has created a global marketplace, not only for
goods and services but also for thoughts and opinions.
Businesses, both large and small, are becoming increasingly
concerned by the proliferation of comments which can influence
people's buying decisions.

PR and Blogging in the Digital Age

The internet has created a global marketplace, not only for
goods and services but also for thoughts and opinions.
Businesses, both large and small, are becoming increasingly
concerned by the proliferation of comments which can influence
people's buying decisions.