We’ll have spring rolls and drinks, plenty of space, plenty of great people to meet, and a great presentation on how to communicate with clients, bosses, and team members through stories.

About the presentation

When it comes to communicating an important message, people really don’t care about the facts. They care about the things that touch, move and inspire them. Facts just can’t do that.

Stories have been used since the beginning of time to share knowledge, human history, and ideas. Sure they contain facts, but that’s not what makes them work. Stories work where facts don’t because humans don’t always make rational decisions. We generally make decisions based on emotion, and then look for the facts that support those decisions.

If you want to communicate powerful messages in business, there are two things to keep in mind. First, you should use stories to craft engaging and personal experiences that relate to the overall point you are trying to make. Second, don’t rely only on facts. Remember, facts matter most when the audience is rationalizing a decision that has already been made on an emotional level.

Who should come?

Kelsey’s talk will help consultants of all types as well as user experience professionals, managers, designers, and those in advertising. If you’re job involves pitching or communicating ideas, Kelsey’s presentation will give you valuable tips on communicating more effectively.