As we develop The Sims 3, I have to say that playing with the new Create A Sim completely captures my attention! You can hit the random button and create Sims with unique personalities, as well as incredibly varied appearances. It’s hypnotic sitting there generating little beings with unique physical and mental traits. I just generated a Sim who is a computer wiz, has commitment issues, is easily impressed and can’t stand art. He likes Latin Music and his Favourite food is Key Lime Pie. All of those mental traits have an impact in the game world.