Please Note: The integration will not work correctly for customers that have setup a custom Microsoft Advertising source within Mediahawk. To be able to use this integration you will have to remove the URL details within the custom Microsoft Advertising source and this will switch to the generic setup Mediahawk.

Select Check Tracking URL’s on the right. This will show you all the active Bing Ads you have on the selected Bing account

Mediahawk allows you to append the Account Level Tracking Template or the individual Campaign straight from the Mediahawk platform. If the Tracking template has the correct parameters we highlight this with a tick in the Valid field, if we are not able to track it then it will have a cross.

The Account Level Tracking template (Bing Ads Account Details)

The Account level tracking template is the highest level within Bing Ads (setup in the Admin Section). If you do not apply a tracking template to a Campaign, AD Group or an AD then Bing Ads uses the Account Level Template instead.

If you would like Mediahawk to automatically append the template for all your tracking templates and to switch on Auto tagging (must be on for Mediahawk to track PPC) then simply tick the Account and the 2 boxes below and click Update Selected we will append the tracking template.

If you would like Mediahawk to append the template for some or all individual Campaigns then simply tick the box(s) of the tracking templates you would like Mediahawk to append and Click Update Selected.

This will now link allow Mediahawk to import the correct data from your Bing Ads account and Visitors to the Website.

Conversion Name – This can be anything, in the example we have used Mediahawk Offline Calls. You could use an existing Conversion Name setup. *

Vision Campaign – Select the Vision campaign you wish to send conversion from. If you have more than 1 Vision campaign you will need to setup separate Conversion types (you can however send the Conversion data from multiple Vision Campaigns to the same Conversion Name)

Once you click Save we will create the new conversion Name in Microsoft Advertising (if you are not using an existing Conversion Name).

*Please Note: Conversion type source must be “Offline Conversions”, no other sources will allow the import. After you create a conversion type, Microsoft Advertising requires up to 2 hours before it starts accepting the conversion data.