Grace Media Installs Second Watchfire Digital Billboard in Troy, Ala.

Grace Media Management of Troy, Ala. installed its second 19mm digital LED billboard manufactured by Watchfire Digital Outdoor at a highly traveled intersection on US Highway 231 in Troy, Ala.

The new billboard was installed on a two-sided structure located at a major thoroughfare where 25,000 cars travel daily from Georgia to Alabama and beyond to the Florida Panhandle. Grace Media's second 19mm 10' x 30' digital billboard replaces a static billboard on one side of the structure; the company's first Watchfire digital billboard is on the opposite side of the structure and faces traffic going the other direction.

Advertisers such as a local jeweler, garden center, ice cream shop, medical supply company, and gift and furniture stores already have committed to 80 percent of the advertising capacity of the two LED billboards.

Digital billboards are appealing to outdoor advertisers because they can be updated simply and remotely in minutes, using software and a high-speed Internet connection. Digital billboards also allow multiple advertisements on the same board, and because the messages can be changed quickly, they work well for advertisers with time-sensitive messages or multiple product lines.

"I replaced the static sign with a second Watchfire billboard because the location is perfect, with terrific exposure for my advertising customers," said Rodney Hull, owner of Grace Media Management. "The advertisers love the location, which is about 100 feet from a stop light at the entry point of the town's most popular shopping centers. Businesses are pleased with the vibrant images that really get their customers' attention."

Watchfire Digital Outdoor produces the industry's only 19mm pixel pitch billboard-which packs 768 LEDs into every sq. ft.-and is capable of producing 281 trillion colors, the most in the industry. It is the only manufacturer that fully encapsulates the LED module in a thick bed of silicone gel, which enables the LED boards to operate in extreme weather conditions: 180+ days completely submerged in water, 60 days in a salt-spray chamber, and temperatures ranging from -40° F to 120° F. In areas where heat and humidity are both high, the silicone gel encapsulation protects the boards from humidity and moisture, greatly improving projected reliability. All Watchfire boards feature unique extruded aluminum cabinetry and a streamlined electronics design that improves operation and simplifies maintenance. Watchfire's warranty, lead-times, customer support, and no-fee software are considered to be the best in the industry. Watchfire boards comply with the 2006 International Building Code.