reddit Brands of the Year 2014

CAMPAIGN STATS
CAMPAIGN SUPERSTAR: TRANSAMERICA TALKS DOLLARS AND SENSE
MOST COMMUNITY INSPIRED CAMPAIGN
200+
7 7.3 MILLION
IMPRESSIONS
132K PEOPLE
READ THE REDDIT INSPIRED POSTS
AND SPENT OVER
6 MIN
OF ENGAGEMENT TIME
ON EACH
COMMUNITY COMMENTS
Recognizing that the #1 answer to the question “What do you wish they taught you in high school” was always about personal finance, Transamerica asked reddit what they wanted to know more about. And then delivered.

CAMPAIGN SUPERSTAR: THESE ARE THE DROIDS YOU’RE LOOKING FOR
Despite the poor reputation banners get, Android understood the strategic reach of reddit and nailed it. Utilizing our 300x100 and 300x250 roadblocks, the team for Android was able to build creative banners that complimented the space and helped tell a story.
CAMPAIGN STATS
IMPRESSIONS
80,000+
550 MILLION +
BEST HOMEPAGE ROADBLOCK
CLICKS DRIVEN

CAMPAIGN STATS
CAMPAIGN SUPERSTAR: NEWCASTLE’S “IF WE MADE IT”CAMPAIGN
BEST BRANDED CONTENT
“Hey reddit, if we made a Mega Huge Game Day Ad targeted just at reddit, what should be in it? Tell us and we’ll make it.”
CAMPAIGN
COMMENTS
850+
90,000+
VIEWS IN ONE DAY
( ?° ?? ?°)
“We also worked with reddit to create a transparent branded post aimed at our marketing averse audiences. The honesty worked and it surpassed projections by 1000%.”
– Sr. Project Creative, Droga 5
REDDIT WAS A COMPONENT OF THE
#1 AD CAMPAIGN
OF 2014
AS VOTED BY ADWEEK
#1 PERFORMING REDDIT BANNER OF ALL
TIME

CAMPAIGN STATS
LAPTOPS, GIFT CARDS, AND REDDIT T SHIRTS
FOR EVERY SUBMISSION TO THE CONTEST
CAMPAIGN SUPERSTAR: COMPUTER SLAP GAME CONTEST
BEST USER GENERATED CONTENT
25
FULLY FUNCTIONAL
GAMES SUBMITTED
107,000+
CLICKS DRIVEN
EVERY
SUBMISSION
RECEIVED A PRIZE
LAPTOPS, GIFT CARDS, AND
REDDIT SHIRTS FOR EVERY
ENTRY
Lenovo needed an 8-bit game to mirror the new season of their web series, Tough Season. They ran a competition, targeted to our development community, challenging users to create their own 8-bit games for a chance to win an assortment of prizes. In the end, Lenovo could only award their prizes to the top 5 games. But so many amazing games were submitted, Lenovo stepped up and bought EVERY users that submitted a reddit t-shirt as a huge thank you for their work.

CAMPAIGN STATS
BEST NEW BRAND
CAMPAIGN SUPERSTAR: MARRIOTT’S GET TELEPORTED
HUNDREDS
193,000+
WEBBY
As part of Marriott’s “Get Teleported” campaign this year, Marriott chose reddit as their platform of choice to reward a very-deserving user with a Teleportation Party and a free vacation for them and a friend. Users were challenged to submit “Why their community is the best” as an entry to the contest. Hundreds of submissions poured in, the top 10 were put to a vote (on reddit), and the winner received everything promised. Play on Marriott, play on.
CLICKS DRIVEN
OF BRAND/USER INTERACTIONS
NOMINEE

CAMPAIGN STATS
CAMPAIGN SUPERSTAR: COMMUNITY CREATED PLAYLISTS
COMMUNITY BRAND OF THE YEAR
BRAND INTERACTIONS
450+
2300+
TOTAL COMMENTS
10,000+
SUBMISSIONS
Everyone has songs that make them feel feelings. Spotify asked reddit over 30 different questions about songs that made them feel all kinds of different emotions. A few weeks and over 10,000 responses later and Spotify had enough content to create multiple reddit-inspired lists.

When done correctly, reddit is the most engaging advertising platform on the internet.
On your brands sponsored conversation than any other place on the web.
YOUR BRAND CAN CONNECT WITH
WHO WILL ENGAGE LONGER
(up to 4+
minutes)
REDDIT’S SUPER-TARGETED MILLENIAL AUDIENCE
AND MORE FREQUENTLY
(up to 3+ times per day)