Level 20

Level 20 is a not-for-profit organisation that has been formed and seeded by a group of 12 senior women active in private equity.Dusted worked directly with the 12 founders of Level 20 to help deliver a striking and representative brand that defined and communicated their purpose and ambitions of the organisation to the wider world. Level 20 were very keen to produce a brand that created real standout in the sector, an organisation with spirit and passion needed to be visually represented. We felt that the look and feel had to be colourful and bold but yet have a human and approachable quality, which led to the commissioning of illustrator ‘Laura Harwood’ to complete three original artworks to represent key brand messages. The project included the brand positioning, visual identity, stationary, a responsive website (membership application and integrated with PayPal) and banners and event graphics.