Rather than relying on the pre-set audience filters common in the online marketing industry, Buxton’s IP targeting solution gives clients the capability to target known customer households along with the households that are most likely to become customers. It does this by mapping IP addresses to specific household or business addresses and then presenting advertisements in real time.

“Whether used as a complement to a direct mail campaign or as a standalone digital campaign, IP targeting is an essential addition to any organization’s marketing strategy,” said Tom Buxton, founder and CEO of Buxton. “We are thrilled to present this highly accurate marketing solution to our clients.”

About Buxton

Buxton is the industry leader in customer analytics. Our analytics reveal who your customers are, where more potential customers are located and the value of each customer. More than 3,000 clients in the retail, restaurant, healthcare, private equity, and public sectors have relied on our insights to guide their growth strategies. Clients include Jamba Juice, GNC and Anthropologie.