Named after a reference to the original men's accessory—the pocket watch—hook + ALBERT was dreamed up by Adam Schoenberg and Cory Rosenberg at a wedding. They noticed each other’s colorful sock choices and from there, they struck up a conversation about how there was a huge gap in the market for a one-stop shop for men’s accessories. They decided to change that, and the brand's philosophy is focused on three simple objectives: fit, function and fashion.