*Two delegates £490.00 per delegate.All prices are exclusive of V.A.T.

Overview

It's Pay to Play on Facebook nowadays and savvy social media marketers know how to do a lot more than simply boosting posts. This one day Facebook ads training course will give you all the knowledge you need to set up and run effective Facebook and Instagram ad campaigns.

You will be able to:

Understand why your current ad targeting approaches don't work and learn a radical new set of priorities for ads targeting that will drive up sales and reduce ad spend

Increase your confidence in using a variety of ad types that better match your business goals with your creative approaches

Learn how to simply test different headlines, ad copy and image combinations for improved clicks and conversions

See how psychological approaches can be utilised to drive commitment and conversions

Learn a bunch of tricks and tips to streamline your work in Ads Manager and reduce the time you spend managing campaigns

Understand how to use the Facebook pixel to improve your tracking and enhance your targeting

Learn how to create a re-targeting campaign on Facebook for your website visitors or mailing list and increase the effectiveness of all your OTHER digital marketing efforts

Master how to craft your ad copy to drive better results

The day will also feature a hands-on activity where participants will be able to create an entire ads campaign of their own with support from our expert instructor Marie Page. You will need to bring a laptop. Please see ** below.

What you'll learn

We will cover all the essential elements that you need to get right from targeting, custom audiences, and lookalikes as well as drilling down to Facebook's awesome detailed targeting tool which enables you to narrow audiences by combining interests and behaviours.

An introduction to Facebook and Instagram ads

Making a business case for using Facebook and Instagram ads

Uncovering the different ways ads are targeted at you

Building a priority list of audiences for targeting (that probably don't include the people you are currently targeting!)

Getting clever with interest targeting

The anatomy of a Facebook ads campaign: mastering every element

A step-by-step guide to creating an ads campaign in the new combined Ads Manager

Examples of highly converting ads

A look at more unusual ad types

Campaign case study

Using the Audience Insights tool to inform interest targeting and campaign planning

Getting hands-on with Ads Manager

A live tour of Ads Manager and how to create a campaign in real time

Hands on activity:

Tips on:

Ensuring your ads aren't accidentally live

Duplicating campaigns, ad sets and ads with ease

Using Dynamic Creative to test headlines, copy, images and other creative assets

Complying with the 20% text rule

What you should do instead of Page Like ads

How to get and why you need a high relevance score

Tracking effectiveness with utm and url parameters

A little trick to get new fans as an extra benefit from your ads campaign

Working with branded content and influencers

Create a campaign in your own Ads account

Custom and Lookalike audiences

Discovering and prioritising warm audiences

How and why to target ads to:

Website visitors

Your mailing list

Your existing customers

People who have already interacted with your ad, a video or recently been active in your Facebook Page

Lookalikes of people who already buy from you

Ad targeting: demographics, interests, behaviours and more

Layering and combining basic and more advanced demographic targeting

Why the detailed targeting tool can be your secret weapon in ads targeting

How to create an offer in Ads Manager

The Facebook pixel

An introduction to the Facebook pixel and what it does

Why you need the pixel installed on your website

Using the pixel for retargeting

Reporting

Measuring the effectiveness of your campaigns

Live tour of Ads Manager for monitoring and improving your ads

The Facebook Ads mobile app

Who is it for?

The course is suited for people brand new to Facebook advertising as well as those who have experience of running campaigns.

** Hands-On Activity

Learning is always more effective when it is actively applied. As such we include a section in the day for you to create your own ads campaign.

You will need to bring a laptop. It is also helpful if you have already given some thought to your campaign:

Please note that there will not be time on the day to set up new ad accounts or to trouble shoot issues with the pixel or Business Manager. Marie can assist with these privately before or after the training if required. Info here: https://thedigiterati.com/consultancy/buy-an-hour/