Buzz

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Buzz is the most valuable marketing tool there is - and yet it's under-researched and overlooked as a method of reaching customers. The groundbreaking The Anatomy of Buzz told us why buzz matters: studies and real-life phenomena from the iMac to Cold Mountain prove that consumer recommendations are the best form of advertising or marketing. Now Rosen, who has spent years studying buzz, has added findings from cutting-edge research and 100 new interviews with field-leaders to show you how to create it. The result, with tips on subjects from seeding the market to accelerating natural contagion, is essential reading not only for marketers, but for anyone who wants to spread their message.Toyota could have filtered out these messages. ... example from Toyotaa#39;s short
experience with what is called CGM (consumer-generated media): In the spring
of 2006, Toyota USA found out that in some ... It was impossible to tell which cars
the problem would show up in nextaany 2007 Toyota Camry XLE was a
candidate.

Title

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Buzz

Author

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Emanuel Rosen

Publisher

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Profile Books - 2010-10-01

ISBN-13

:

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