David’s Bridal features lesbian couple for first time in new advert

David's Bridal has reportedly featured a lesbian couple in its latest advert. (David's Bridal/YouTube)

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America’s largest bridal store chain David’s Bridal has reportedly featured a same-sex couple for the first time in its new advert.

The Pennsylvania-headquartered company is taking a more inclusive approach to its marketing, including interracial couples and a lesbian relationship in its latest advert, reports Ad Age.

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“We wanted to make sure this spot represented what we see from brides today.”

—Liz Crystal, chief marketing officer at David’s Bridal

Liz Crystal, chief marketing officer at David’s Bridal, which was established in 1950, told Ad Age that the company is “rewriting the rules” in its latest branding.

David’s Bridal: We are “rewriting the rules” for diversity in marketing

“We wanted to make sure this spot represented what we see from brides today,” said Crystal.

“We value every type of bride.”

Watch the advert below:

The same-sex wedding industry in the US has seen a boost since equal marriage was legalised following a Supreme Court ruling in June 2015.

Same-sex marriage boosts US economy after Supreme Court ruling

Gay weddings contributed $1.6 billion to the national economy and $102 million to state and local tax revenue in the year after the court ruling, according to a 2016 report by the Williams Institute on Sexual Orientation and Gender Identity Law and Public Policy.

David’s Bridal’s new advert was made in collaboration with agency Yard.