There’s always that moment during or after development when, inevitably, customer feedback suggests that users can’t figure out how to use your product, or features have grown so deep and complex that people are scared away before giving things a chance.

Re-designing the RetailTower web app was a fun, multi-month project that represented numerous firsts for me. The first few sections of this deep dive cover some foundational info about the project, but if you’re impatient to get to the designs, feel free to skip to The New RetailTower.com section below.

o, that Apple conference happened the other day. They took out the headphone jack, like tech journalists rumored for years and years, and are now selling you a $9 dongle or forcing you to get Bluetooth earbuds, which are… bad, to anybody who cares about audio quality or battery life or actually use their phone to listen to music. Whatever.