growing with a CAGR of 8% to 9% from 2017 to 2023. Prenatal vitamin supplements help mothers to make up for any potential inadequacy in the diet during pregnancy. Prenatal vitamin supplements are utilized for optimizing the mental as well as physical

development from the conception to adolescence in a healthier way. Prenatal vitamin supplements contain more calcium, folic acid, iron, vitamins and other minerals than regular adult multivitamins. Folic acids are effective in preventing brain and spinal cord abnormalities in babies. Iron is effective in preventing anaemia and aiding the growth and development of the baby. Prenatal vitamin supplements also help in healthy delivery of baby. Prenatal vitamin supplements are available in gel capsules, pills, powders, liquids and tablet forms.

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Increasing health concerns among mothers during pregnancy is a major factor that drives the global prenatal vitamin supplements market. The inadequacy of nutrition in routine food, improving product range and conducive pregnancy reimbursement policies are the major factors that boost the growth of the prenatal vitamin supplements market. The awareness campaigns managed by vendors have increased awareness among the parents about the prenatal vitamin supplements and it is expected to drive the growth of the market during the forecast period. The global prenatal vitamin supplements market is anticipated to gain from the diversification of vitamin supplements forms. The major players in the market are emphasising on investment in innovation for making new supplements with better consistency as well as physical features for the medium. With more gynaecologists across the world giving prescriptions for prenatal vitamin supplements to pregnant ladies, the demand is expected to grow during the forecast period. Inadequate studies with validity as well as conflicting outcomes of the researches pose a challenge to the market players, as some mothers are vary of using products, without assurance from credible food as well as drugs authorities and research organisations.

Segments Covered: The report segments the global prenatal nutrition market by distribution channel and region. On the basis of the end user, the market is segmented as direct selling, drug stores, online pharmacies, retail stores and some others.

Geographic Coverage and Analysis: The report provides regional analysis covering geographies such as North America, Europe, Asia-Pacific, and Rest of the World. North America is the largest prenatal vitamin supplements market with more than 50% market share globally. The significant change in demographics of parents in the region has played a major role in the growth of the market. Moreover, the increase in number of educated women and their child bearing age are expected to enhance the demand for the prenatal vitamins supplements. Asia-Pacific region is the fastest growing prenatal vitamin supplements market. The increase in demand from countries such as China and India due to increasing disposable income among couples and improved accessibility to prenatal vitamin supplements drives the growth of Asia-Pacific market. Moreover, the educational programs conducted by government and other agencies to improve the awareness about pregnancy are driving more mothers to adopt prenatal vitamin supplements. In Europe, the gynaecologists prescribe the prenatal vitamin supplements to the pregnant ladies. Given the low birth rates the European market is expected to have a stable growth during the forecast period. Heavy competition in the global prenatal vitamin supplements market is expected to augment with improved product innovations as well as increase in introduction of more products and services. The competition in the market is based on pricing and quality. Entry of more new players is anticipated due to the potential of the global prenatal vitamin supplements market during the forecast period.

Companies profiled: The companies covered in the report include Abbott Laboratories, Church & Dwight, Country Life, Contract Nutra, Garden of Life, Matsun Nutrition,Metagenics, Pharmavite, Rainbow Light, and Zahler . Report Highlights: The report provides deep insights on demand forecasts, market trends, and micro and macro indicators. In addition, this report provides insights on the factors that are driving and restraining the demand of prenatal nutrition globally as well as regionally. Moreover, IGR-Growth Matrix analysis given in the report brings an insight on the investment areas that existing or new market players can consider. The report provides insights into the market using analytical tools such as Porter's five forces analysis and value chain analysis of prenatal nutrition. Moreover, the study highlights current market trends and provides forecast from 2017 to 2021. We also have highlighted future trends in the prenatal nutrition market that will impact the demand during the forecast period. Moreover, the competitive analysis given in each regional market brings an insight on the market share of the leading players. Additionally, the analysis highlights rise and fall in the market shares of the key players in the market. This report will help manufacturers, suppliers, and distributors of the prenatal nutrition market to understand the present and future trends in this market and formulate their strategies accordingly.

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