First Apple Watch sales results

Not knowing how many Apple Watches were available for pre-sale before they ran out on Friday, it's impossible to say for certain how many units were sold. [See update below]. Meanwhile, we've learned something about the distribution of the early adopters' orders.

Among the one in 10 respondents who told BMO Capital Markets before pre-orders began that they planned to buy an Apple Watch, their preferences were:

Apple's wider offerings in stainless steel -- with more bands and bodies to choose from -- probably helped up-sell customers, pushing them toward the higher-priced models. Note the preponderance of steel configurations on display in the company's stores and on its website:

10 aluminum (26%)

20 steel (53%)

8 gold (21%)

.

UPDATE: Late Sunday Slice Intelligence, drawing on data from a pool of 2 million online shoppers, estimated that 957,000 people in the U.S. pre-ordered an Apple Watch on Friday, spending an average of $503.83 per watch. By their count, 62% chose the aluminum model.