SEO for E-Commerce Websites When dealing with an e-commerce website, there are several things that you'll want to pay particularly close attention to in terms of SEO. Your Wordpress website is not going to have the same challenges as your IBM Websphere website. With e-commerce, you are dealing with a litany of areas where things can go wrong. Hopefully this column will help you avoid some of the pitfalls that often come from trying to optimize for e-commerce. Keep in mind that this is not an exhaustive list of everything to watch for in the SEO of an e-commerce website, but these elements just happen to represent some of the more common things that I've come across.