Welsh ICE

Caerphilly Business Park and Welsh ICE campus wanted to reflect their ambition and innovation by creating a sign which was less corporate and more conspicuous to stand out in the crowd. The brief was to create something bright, exciting and fun whilst still being informative and easy to understand. After researching the business park itself and the way it’s laid out, we used aerial shots of the campus to help us illustrate this intricate but fun outcome, replicating the business park in a distinct way. Influences from 1960s American postcard designs was the main inspiration for this design, but with a modernised twist.

Welsh ICE

Caerphilly Business Park and Welsh ICE campus wanted to reflect their ambition and innovation by creating a sign which was less corporate and more conspicuous to stand out in the crowd. The brief was to create something bright, exciting and fun whilst still being informative and easy to understand. After researching the business park itself and the way it’s laid out, we used aerial shots of the campus to help us illustrate this intricate but fun outcome, replicating the business park in a distinct way. Influences from 1960s American postcard designs was the main inspiration for this design, but with a modernised twist.

Results

Our map signage creation is the first thing you’ll see when driving into Caerphilly Business Park, and after initially working with Caerphilly Business Park and Welsh ICE on this job, it lead us creating a full visualisation of the campus in 10 years time for their 10 Year Vision brochure.