Tagged: Marketing Automation

I am in the business of helping marketers achieve their lead generation and revenue goals by using technology such as Marketing Automation. This relationship often starts with an email or call from a marketer or[…]

Okay, you could use the old fashioned town crier, or a good old iron printing press to get your message out. But, to be completely honest, my company, Iron-Point Marketing, doesn’t really have a newspaper[…]

Inheriting a marketing automation platform (MAP) is something I’ve seen many people stumble through over the last 7 years. I’m not going to sugar coat it here. It can be an incredibly painful position to[…]

Marketing Automation platforms, like Eloqua, Marketo, Silverpop and Pardot, have matured. The depth and breadth of features go way beyond basic functioning email and landing pages with basic reporting used to capture, nurture, score and[…]

Airports have been slow to adopt marketing technology, as compared to airlines and other industries, in part because of the challenges in justifying the cost. As these technologies take hold in European and Scandinavian airports[…]