Seen and noted

Dr. Oetker Desserts: Patisserie

Heinz Ketchup: True Love

French fries and Heinz Ketchup go together like, well, french fries and Heinz Ketchup. But for its latest spot for the Canadian market the brand has taken that connection a step further. 'True Love', created by Rethink and directed by Radke's Michael Clowater, tells the story of a lonely potato on a journey from farm to french fry.

Tim Hortons: T.O

It's playoff season in Toronto and Tim Hortons, one of North America's largest restaurant chains, is going all out with two activations. On Monday when the first round of the series returns home to Toronto, several Tims locations in and around the city will also be darkening their LED restaurant signs so that only the letters 'T' and 'O' remain lit. Canadians affectionally call Toronto 'TO'. This is in support of all GTA (Greater Toronto Area) teams currently in the playoffs, including the Toronto Raptors. Agency: Zulu Alpha Kilo

Black & Abroad: Go Back to Africa

Black & Abroad, a multi-platform travel & lifestyle company dedicated to redefining world experiences for the modern Black traveller, hijacks the racialised and derogatory phrase 'Go back to Africa' (#GoBackToAfrica) for a pan-African tourism campaign created by FCB/Six, Canada. By blacking out hate-fuelled Twitter posts and re-framing them against words and images showing the beauty and diversity of all African countries, the brand is putting a positive and uplifting spin on a negative and disparaging narrative.

Peace Collective: #UnravelHate

Clothing brand Peace Collective unraveled the MAGA hat letter-by-letter and stitch-by-stitch. The thread of the MAGA hat created a new symbol â a red toque with white lettering that reads, "Welcome to Canada." In an online video, five different Canadians tell their unique stories about how they immigrated to the country and react to both the MAGA hat and the newly created toque. Among the participants are Aorwa, a Syrian refugee who fled the Syrian Civil War; Cori, an LGBT American who now resides in Canada; and Victor, an immigrant from Uganda.

BMO: Vacation

BMO introduces "New Girl" actor Lamorne Morris as its new spokesperson in its latest campaign created by FCB. Over the course of the campaign, Lamorne will play a BMO employee, showing up with his Help Desk in unconventional settings to provide people with helpful advice whenever, wherever they need it. Situations range from a date night at a restaurant, to a couple relaxing in a pool. The campaign builds on the brand's existing BMO Effect work, emphasizing the bank's commitment to customer service and digital innovation.

HSBC: Lets Meet 1 on 26

Among many things, Canadians are known for their global perspective and diversity. People from all over the world are proud to call the country home. As an international bank, HSBC wants Canadians to take the same worldly awareness they employ and apply it to their financial portfolio. To raise awareness of their global financial expertise, HSBC Bank Canada worked with Wunderman Thompson Toronto to create a fully integrated campaign called 'Letâs meet 1 on 26'. budgets.

Wow: Scream Your Own Name

The Garden, Toronto has created this stimulating billboard for WOW Tech's Sex Toy, Womanizer. While Sex toy ads have historically been relegated to classifieds and other lower profile publications, The Garden is bringing them front and centre alongside one of Canada's busiest highways. A new billboard for WOW Tech Groupâs sex toy brand 'Womanizer', with the provocative headline, "Scream your own name"

Drug Free Kids Canada: Practice Kids

Cannabis is legal nationwide in Canada for both recreational and medicinal purposes. With cannabis readily available across the country, usage among teens is on the rise resulting in one in five teens aged 15-19 using cannabis in the past year alone. But trial should be delayed as 90% of addictions start in the teen years. Research shows that one of the main reason kids will stay away from drugs is so as not disappoint their parents, so when parents have a conversation about cannabis with their kids, the kids will often put off trying it until later in life, and in some cases, maybe they wonât try it at all. But parents don't always know what to say and how to say it and so they end up avoiding the conversation, fearing they wonât be credible or that it will damage their relationship. FCB Montreal.

Set For Life: Bear

The game all of BC loves to play. We needed to inform consumers that "Set for Life" is an instant win scratch game thatâs only available to people in British Columbia (BC). We accomplished this by demonstrating in a lighthearted way that everyone in BC is playing it and loving it. Even some of BC's indigenous wildlife.

IFEX : Day Of The Dead Journalists

Reporting the truth in Mexico can get you killed. Nine reporters were murdered there in 2018, bringing the total to 89 journalists and writers killed since 2004. The majority of these cases have never been solved. IFEX (International Freedom of Expression Exchange) wanted to keep the murdered and their cases from being forgotten. So we honoured their memories on November 2nd during the Day of the Dead celebrations, the Mexican holiday honouring and remembering those who have died. To keep their memories and what they fought for alive, Juniper ParkTBWA Communications, created a poster and social campaign featuring journalist-inspired versions of the iconic Mexican Sugar Skull.

Jasmin Roy-Sophie Desmarais Foundation: Be A Hero.

Ogilvy Montreal is behind the new campaign for the Jasmin Roy-Sophie Desmarais Foundation, a Canadian not-for-profit organization that has for mission to fight bullying and promote caring relationships and healthy emotional habits. The campaign's objective is to multiply positive social behaviours among youth.

Canadian National Film Board: Draw Me A Penis

Everyone knows how to draw a penis, but no one knows how to draw a clit. For the launch of Clit-Me, a new educational game that aims to close the "orgasm gap", the NFB is raising awareness of our ignorance toward the clitoris by highlighting the abundance of phallic imagery in our daily lives.Agency: Rethink, Canada

White Ribbon: Boys Don't Cry

"Boys will be boys." What does that even mean? It used to mean being brave, being strong, being tough. At White Ribbon, we know how important it is to let boys be so much more than that. This public service announcement, launched to coincide with Anti-Bullying Day, offers a heart-wrenching look at the roots of toxic masculinity, and how various inputs throughout a young boy's life tragically lead him towards acts of gender-based violence. Agency: Bensimon Byrne, Toronto

Peoples Jewellers: It's The Day To Say It

Peoples Jewellers is giving a few lucky Canadians an unprecedented opportunity to say "I love you" on Valentine's Day. How? By purchasing media on Canada's largest digital billboard, located at Yonge-Dundas Square in Toronto and handing it over to people in love. Agency: Juliet Creative

Snickers: You Lose Your Swag When You're Hungry

Recently traded Raptors sensation Delon Wright surprised fans as he approached the locker room, red-carpet style, HUNGRY! Nothing good happens when an NBA player forgets to eat before a big game. The ex-Toronto Raptors point guard made a hungry decision and wore a ridiculously oversized suit, perhaps a throwback to 2003, on his tunnel walk to the locker room. Agency: BBDO, Toronto

Operation Prefrontal Cortex: Message to The Man Who Shot Me

2018 was Toronto's most violent year ever, with a 51% increase in homicides since 2017, and over 18,000 reported assaults. After being shot at his own New Year's Eve party, famed Canadian director and producer, Julien Christian Lutz, (AKA Director X) wanted to send a message to the man who shot him in the form of love, not hate. After creating a vision and the program, Huge volunteered to be the creative agency partner to help bring attention to Director X's initiative, and to create & establish a brand, craft a powerful narrative, and drive awareness in press and social media. The campaign is directed toward those affected by gun and mass violence, as well as those local community activists and change agents who could be inspired by what this program could do.

Tim Hortons: The Rivals

Tim Hortons is encouraging Canadians to warm up their thumbs for another Roll Up the Rim season, and the brand's biggest annual campaign is officially back in stores on Wednesday, February 6. Roll up the Rim is a yearly contest from Tim Hortons that gives guests the chance to win amazing prizes by rolling up the rim of their coffee cups. Back for its 33rd season, the 2019 Roll Up the Rim campaign looks back on its history, playfully leaning into the stories of players that make the game what it is. This year's campaign, created by Zulu Alpha Kilo, treats Roll Up the Rim as a professional sport that unites Canadians season after season.

TIME: The ISS Experience

Following a launch at the Sundance Film Festival, TIME and Felix & Paul Studios have made an exciting announcement. After sending VR cameras up to the International Space Station in December 2018, they are ready to start shooting a year-long VR project, 'The ISS Experience', that will provide people on earth a never-before-seen perspective of space.

Volkswagen: Coincidence with Justin Facts

Nobody knows the facts of owning a Volkswagen better than Justin Facts. That's a fact.To debunk the myth about the cost of owning a Volkswagen, the brand has introduced a new character, chief fact officer Justin Facts in a new brand building campaign rolling out across English Canada. Justin Facts, the matter-of-fact straight shooter, delivers "just the facts" about what makes owning a Volkswagen good value, as well as other quirky truths. Agency: DDB, Canada

Newfoundland and Labrador Tourism: A Tangled Tale

In Newfoundland and Labrador thereâs a story around every corner, and you'll often find them in the most unexpected places: from kitchens to coves, pubs to tour boats, and everywhere in-between. Itâs one of those places that can make a storyteller out of just about anyone â including you. Agency: Target

President's Choice: #EatTogether 2019

As Canadians finalize their New Yearâs resolutions, Presidentâs ChoiceÂ® is calling for âeating togetherâ to be added to their lists. With the PC Eat Togetherâ¢ movement, the brand continues its journey to inspire more Canadians to get back to the table, demonstrating the social power of sharing a meal. Agency: John St, Toronto

Clorox/Glad: Big Lift

No one likes to think about garbage. If garbage is on your mind, it probably means something went wrong, and youâve got a huge mess on your hands. Thatâs the challenge for a brand like GLAD: How do you get Canadian consumers to like your brand â and even justify paying a premium price for your products â when theyâd rather keep you out of sight, smell and mind? For GLAD and FCB, Canada, the answer is in demonstrating the strength of its products

SingleCut: Remember

To distinguish SingleCut Beersmiths in the crowded craft brewery space, we tapped into the brandâs musical heritage and launched âRememberâ â a campaign that championed the lofty ideals of a rock legend. To promote it, we developed the Remember IIPA beer, packaging, coasters, apparel and posters that were created by hand-staining custom paper with the Remember IIPA beer. In the end, Remember became SingleCutâs best reviewed beer ever.Agency: Zulu Alpha Kilo

Charm Diamond Centres: Real Love Has Charm

What Canadians are looking for is real love, in the places where real love happens. That is the sweet spot that agency Mass Minority were looking to hit for their client, Charm Diamond Centres, who has been helping Canadians express their love for one another without pretence for years. Based in Halifax, Nova Scotia, Charm has always had a hometown quality that is unique in the jewellery business - and Mass Minority were keen to leverage that truth.

Berlitz: Twelve Days of Christmas

Most francophones sing their favourite English songs without even knowing the actual lyrics. And because the Holidays are full of joy, boughs of holly and spiked egg nog, people refrain even less from expressing their inner Dean Martin, jabbering through iconic songs in an incomprehensible way. So to get French Canadians to gift English lessons to their friends and family for the Holidays, we had Holiday classics massacred by unilingual francophones. Agency: Rethink

Berlitz Canada : Embarrassing Situations

When you don't speak English, taking part in conversations can be hard and even more so in business contexts. Berlitz Canada wanted to bank on these embarrassing situations to promote itâs efficient method to learn english. In three visuals, we can see three objectified people, blending in the background in different office settings like a presentation or a happy hour.

Baby Dove: Dream Feeder

Almost 100% of Canadian moms feel pressure to be perfect. So the launch of Baby Dove, via Ogilvy Canada, was an opportunity to showcase the beautifully real side of motherhood. Pulitizer Prize-winning photojournalists immersed themselves in the lives of six new moms 24/7. They captured the good, the bad and the messy side of motherhood in a provocative gallery of 120 photos.

Casey House: Healing House

On November 29, Casey House is launching Healing House, the worldâs first pop-up HIV spa in Toronto, Canada. A recent study commissioned by Casey House revealed that half of Canadians and almost half of Americans would be nervous to find out theyâd come in contact with someone living with HIV/AIDS. Healing House will explore the power of compassion through touch to address the stigma experienced by people living with HIV/AIDS. Agency: Bensimon Byrne, Toronto

Ikea: Magic Man

IKEA Canada has launched 'Magic Man', its 2018 holiday spot created by Rethink and directed by Frank Content's Rodrigo Garcia Saiz. Extending on the circular and sustainable themes seen in IKEA Canada's last brand spot â Lamp 2 â Magic Man tells the story of a young boy who has the ambition to be the best magician in the world, despite some flawed attempts.

BC Children's Hospital: Snowball

Nimble Content welcomes director Melanie Chung to their roster with a heartwarming spot for the BC Childrenâs Hospital. Will Creative in Vancouver wrote Help Kids Get Back to Being Kids, the story of a young girl planning a surprise gift to cheer up her older brother who is in the hospital. Melanie takes great care to ensure the viewer sees the story through the girlâs POV.

Mount Pleasant Group: Eternally Yours

Mount Pleasant Group has been honouring memories for nearly 200 years, and their latest campaign, Eternally Yours, celebrates the ways that people can be remembered after theyâre gone. Developed by UNION, the integrated campaign features a beautiful five-piece set of recordable cards that people can send to their loved ones, to be opened after they are gone.