The Monthly Kat Von D Everlasting Flash Program Is About to Drop (Update)

Update (January 6, 2017 11:30 a.m.): After selling out in just a couple hours during the inaugural Kat Von D Everlasting Flash sale, the newest Everlasting Liquid Lipstick shade, Sanctuary, has an official launch date. The cool sepia will return to sephora.com on January 24 and will also be available on katvondbeauty.com. If you weren't able to add it to your cart earlier this week, you still have a chance to have the universally flattering shade in your life. That deserves all of the praise-hands emojis.

Just days after stunning us all with swatches of 25 new shades of her Everlasting Liquid Lipstick, Kat Von D has another surprise she just dropped: The new Kat Von D Everlasting Flash program, in which KVD Cosmetics will introduce a new shade of its Everlasting Liquid Lipstick (which is yes, seriously everlasting, BTW) on sephora.com exclusively the first Wednesday of every month—for 48 hours only.

The first shade that is being released early will be the first of six nude-inspired hues is called Sanctuary, and has a coffee-like hue that's so '90s but also incredibly fresh for the winter season (where, as you know, dark lips have reigned supreme). Eventually, all of the six nude liquid lipsticks will be bundled together and sold as a set—one that we're most likely going to need in our carts ASAP.

This comes as a surprise to me, TBH: I was expecting the first Kat Von D beauty item to hit my desk in 2017 to be the Pastel Goth eye-shadow palette, which drops next week on January 13. But it looks like today, being the first Wednesday of the month and all, I'll be able to get my hands on a tube of Sanctuary, starting at noon. You ready to hit the purchase button?

What's more, though, is that the Kat Von D Everlasting Flash program won't be exclusive to its cult-favorite liquid lipstick—you'll be able to get early access to other new Kat Von D lip products that are also in the Everlasting line. WWD hinted that a new shade could be tied to the relaunch of the Sinner and Saint perfumes, which originally debuted in 2009.