The 'Shameless' Campaign

The advertising campaign launched by the Dutch male clothing company Suit Supply is truly 'Shameless'

The photos show women in sexually submissive positions - a fully clothed man (in a suit) lifting a model's dress and ‘inspecting’ her vagina; a female passenger reclined in a car whilst the driver (male and dressed in a suit) reaches his hand down towards her vagina; a woman feeling her nipple while the man (again fully clothed) on the sofa beside her looks distractedly into the distance.

Following a campaign by Women's Views on News, the images have now been removed from the Suit Supply shop in Westfield Shopping Centre, West London, where they had been clearly and inappropriately on view (on posters eight feet high) for everyone to see, including children.

The CEO of Suit Supply issued a statement to customers who found the campaign offensive;

"Our campaign is called 'Shameless' and is shot by the renowned photographer Carli Hermès. In our opinion the photographs of the campaign are a well-balanced mix of style, humour and sex, the essence of fashion! We fully disagree that our campaign would be obscene and denigrating towards women. On the contrary, the women depicted in the photographs are obviously in the lead".

Contrary to what Suit Supply says, these pictures are not the ‘essence’ of fashion nor are they artistic. The pictures portray women as nothing more than sex objects, readily available for sex with men. All the research ever done shows that portraying women in this way leads to increased incidents of rape and sexual assault. On that count alone we need this campaign to be stopped.

We would therefore ask you to sign our petition asking Suit Supply to immediately remove these images from all its stores as well as from its website.

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Women's Views on News
We know from research that overtly sexual images such as those on posters in the stores of Suit Supply and on its website as part of its "Shameless" campaign lead to increased incidents of rape and sexual assault against women. We therefore urge Suit Supply to remove these sexually explicit images immediately. Thank you.