Sunday’s Brickyard 400 viewership grew +11% vs. the same event last year (4.7 million). Viewership peaked between 6:15-6:30 p.m. ET with 6.1 million viewers and a 3.6 HH rating, as Kyle Busch took the checkered flag and became the first driver in NASCAR history to sweep both the Sprint Cup and XFINITY Series poles and victories in one weekend.

Other consumption highlights include:

Live streaming of Sunday’s race via NBCSports.com and the NBC Sports app also set an all-time high, generating 5.2 million live minutes, up +93% vs. same event in 2015 and best race ever on NBC Sports’ live streaming platforms.