This year's Amber Valley Beer Festival will have one key difference - organisers are shaking things up and dubbing it the Amber Valley Beer World Cup.

The event will see 32 beers from 16 breweries pitted against each other in a series of public votes on the lead up to the eighth festival organised by Amber Valley Campaign for Real Ale (Camra).

The festival will be held at the former Strutt’s Grammar school in Belper from September 28 until October 1.

Sean McKeown, of Amber Valley Camra, said: "We are calling it the ‘Amber Valley Beer World Cup’ and I have approached 16 breweries in our area and the fringes, asking them to put forward two beers each, which will be pitted against each other in the form of knockout competition being played out over social media.

"All the breweries have acted positively and the draw for the first round of 16 matches (32 beers) was made over the weekend. The first round of voting is now open and will close on Friday, with each winning beer progressing to the next round and so on.

The former Strutts Grammar School in Belper - the venue for Amber Valley Beer festival

"The aim is to have the four semi-final beers on at the beer festival (subject to availability) and for the semi-final voting to continue at the festival on Thursday and Friday, where people will be able to taste the beers side by side and vote. The final and the crowning of our Champion Beer of Champions will be done on Saturday, September 30.

"For members of the public it’s a great opportunity for them to have a say on what beers we have at their festival. It will also promote the smaller breweries in our region, especially if they are drawn against a giant, such as Thornbridge, given them exposure to people who may have never heard of them."