What defines a non government organisation?
A non-governmental organization (NGO) is a legally constituted organization created by
natural or legal persons that operates independently from any government. The term is
usually used by governments to refer to entities that have no government status. In the
cases in which NGOs are funded totally or partially by governments, the NGO maintains
its non-governmental status by excluding government representatives from membership in
the organization. The term is usually applied only to organizations that pursue some wider
social aim that has political aspects, but that are not overtly political organizations such as
political parties. Unlike the term "intergovernmental organization", the term "nongovernmental organization" has no generally agreed legal definition. In many jurisdictions,
these types of organization are called "civil society organizations" or referred to by other
names.
http://en.wikipedia.org/wiki/Non-governmental_organization

Types of NGOâ&#x20AC;&#x2122;s
NGO type can be understood by orientation and level of co-operation.
NGO type by orientation
Charitable orientation;
Service orientation;
Participatory orientation;
Empowering orientation;
NGO type by level of co-operation
Community- Based Organization;
City Wide Organization;
National NGOs;
International NGOs;

Colours

This swatch of 7 colours
are the most frequently
appearing colours.
May be these are colours
to be used or to avoid
when designing!

NGO

30 to 40 year old housewives

Educate yourself

Formats

Shapes

By viewing just the logo
art, we can see that
arrows and circles are
most commonly used.
Perhaps this is to
symbolise the directions
or recycling and to reflect
the â&#x20AC;&#x2DC;circle of lifeâ&#x20AC;&#x2122;or global
representation.

Education in the largest sense is any act or experience that has a formative effect on
the mind, character or physical ability of an individual. In its technical sense, education
is the process by which society deliberately transmits its accumulated knowledge,
skills, and values from one generation to another.

Alternative education, also known as non-traditional education or educa-

tional alternative, is a broad term that may be used to refer to all forms of education
outside of traditional education (for all age groups and levels of education). This may
include not only forms of education designed for students with special needs (ranging
from teenage pregnancy to intellectual disability), but also forms of education
designed for a general audience and employing alternative educational philosophies
and methods.

Reasons for housewives
to educate theselves:
Empowerment
To educate others
To pass-time
To feel superior
To feel confident
To help others
To influence their family
New prospects
Independant

30 to 40 year old females who are
concerned about the enviornment.
And are willing to take steps towards
preventing it, for exapmle:
Use of Electricity
Plant a Tree
Reduce Garbage
Recycled Paper
Use of Water
Save Fuel
Buy Minimally Packaged Goods

The idea behind keeping this
colour scheme is it easily
attracts the attention of
both, mothers and kids.

Cereal shape
free dvd inside

Mastermind
Cereal

Dvd cover

Mastermind
Cereal

Daily dose of knowledge

Concept:

Limited edition Mastermind Cereal box.Launched for
the sole reason for educating people about global
warming.The cereal are in diffrent flavours,like for saving
elctricity, causes of the changing weather, provoking
people to go green etc.
The USP of the box is the unique shaped cereals for
example the bulb, leaf and sun shaped cereals and also
the dvd inside each box which can be a documentry like
Inconvenient truth OR can just be Nat geo’s videos
about global warming.
Also a leaflet which contains various fun things todo
once your cartan is empty.Apart from just recycling it.
The cereals will be whole grain flavor, and the packaging
will be printed on recyclable cartan.

Mastermind
Cereal

Daily dose of knowledge

Font:

Gillsana ultra bold
Gill sans Mt bold
Gill sans
Colour Scheme

free dvd inside
Bulb shape cereal taste so good, it’s easy to forget they
have whole grain with the fun shapes.
It’s our guarantee that evry Matermind Cereal has
nutritious whole grain in every delicious bite and also
gives you and your family a “daily dose of knowledge”.
With the dvd inside the pack, watch it with your family
while enjoying a bowl of Mastermind Cereal.And you
can learn and teach how to save electricity in a fun and
intresting way.

Tips to Save Electricity:
1Keep the door closed. Ever time you open it the
temperature drop about 20 degrees (c)
2 Cook several dishes at the one time.If you are
cooking small items use the frypan.

Adult GDAs are based on GDAs for women.GdAs
are guidelines and personal requirements vary
depending in age, gender,weight and activity.

3 When cooking small quantities use one sauce
pan with dividers.
4 Keep food warm at 70-80 deg(c) Higher
temperatures waste electricity and over cook food.

This carton is RECYCLABLE
Most councils collect cardboard.
The bag inside is RECYCLABLE
where facilities exist.
Some supermarkets have free recycle bins for plastic bags.
For more information please visit mastermindcereals.co.uk

Or you can make fun things once
the carton is empty make cool
book covers book marks and etc.

DVD

5 Use oven heat for plate warming.
6 Use utensils with flat bottoms and well fitting
lids.Make sure they cover hotplates.
It is important to have a varied and balanced diet as
part of a healthy lifestyle.

Inspiration

7 To cook vegetables the water doesn't need to be
boiling furiously - a gentle simmer is enough.

This pack contains at least eighteen 40g servings and
is sold by weight not volume.

Mastermind

Every year electricity gets more and more
expensive. Watch the dvd inside this pack to find
out what will happen if we keep wasting electricity
the way we are now.