Monetizing food content in the Middle East with local playlist integration

How an international food channel is delivering local programming and ads without losing control of its playout.

Amagi’s customer was broadcasting their food channel with predominantly Europe-focused programming. Owing to local audience requirements, the customer was keen to introduce local Arabic language content for short duration. Additionally, the customer’s local operator was allocated a certain amount of ad inventory that it could sell independently. The customer wanted to allow the operator to insert only these locally sourced ads while retaining control of the overall playout.