We're sure we don't need to explain why we're weirded out by I Am a Little Lad from Starburst, an effort to promote their new Berries n' Creme candy. Thrown together by TBWA/Chiat/Day, New York, the video features a little man who appears to secretly hate life but remains gung-ho long enough to teach us how to do the dance his mother made him perform in exchange for berries and creme.

We learned the hard way that when children are made to dance against their will, they maintain the tradition out of a unique kind of sadism. Nonetheless, the berries n' creme dance is fun and you can bet we forced a few new underlings to memorize the moves before we relinquished control and let them go home.

Lest you think we're pure evil, the little lad did spawn a number of followers who learned the catchy hop voluntarily.

Does Mr. T ever age? Every time we see him, he looks that same as he did back in like the 1920's (or however long ago it was) when he did that A-Team thing. Now he's driving a tank to deliver a Snickers bar to some whiny-ass soccer player who's faking an injury. Rather than let the wimp continue feigning injury, Mr. T delivers his famed 70's-style "I'm gonna get you sucka" machisimo yelling, "If I ever catch you acting like a crazy fool again, yo're gonna meet my friend, pain," while throwing a Snickers bar at the shocked pretender.

"We print photos, logos, ads, brands and illustrations on chocolate for promotional items, advertising specialties, business cards, you name it," says Irina Movsisyan, the company founder. "And we print them on gourmet Belgian chocolate - either milk, dark or white."

Suddenly a thousand words seem a little much for a picture. We can think of a less verbose way to show appreciation for a portrait on dark chocolate.

This isn't the first time chocolate's been used to add cavity-inducing sweetness to something that conventionally isn't eaten (which doesn't mean it shouldn't be).

Concord Litho is helping NBC with a promotion for the May 3 episode of My name is Earl. The promotion really stinks. In fact, it doesn't just stink, it stinks six different ways. It stinks so bad, NBC is going to make people stick their noses in the stink delivered courtesy of TV Guide.

Yes, during the May 3 "Laugh 'n Sniff" episode, NBC will prompt viewers with on-air graphics to rub one of six corresponding numbered boxes on TV Guide's scent card, which will release aromas connected to the My Name Is Earl storyline, including the smell of "a brand-new car," and the chocolaty-creamy signature scent of Oreo cookies who is sponsoring the episode. The stinky ads will appear in the April 30 issue of TV Guide.

Miller had Man Laws. Dial's got something different. If you're a man who's sick of all that metrosexual crap, is happy with your ape-like body hair and took a pass on the Philips Body Groomer, Dial has something for you, the Man Luge. It's simple. All you have to do is to avoid all the female-ish objects as you slide down the luge to total, complete manhood. And after you finish, you'll likely need a shower and Dial is there to help with its Ultimate Clean hair and body soap. Nifty.

Just where do we start with this one? First, some lessons in PR 101. Don't send a press release to a media outlet touting you've offered exclusivity and then, in the same press release, mention you've posted the commercial in question on YouTube. Last we checked, there are several billion other people who have access to YouTube on an given day.

Second, don't call something viral and, in the same press release, mention the commercial won't launch officially until the next day. And third, don't create a commercial that features insects getting pelted by food substances while filming it all in slow motion. Insect have cause groups to, you know. Fourth and finally, for God's sake, don't call a commercial a "film" unless you have your egotistical head stuck so far up your Hollywood wannabee ass, you can't tell the difference.

Now here's an art director's wet dream. Giving sunglasses far more cred than they deserve, Chuck McBride's new agency, Cutwater, has turned the average pair of Ray Bans into some sort of cultural icon. Oh wait, they already earned that status so we guess it's all good. Produced by HSI Productions and directed by Michael Haussman, the spot ends with the super, "Never Hide," which, for a sunglasses commercial, is pretty twisted but exudes so much positivity.

Any commercial that tells us to "make up your fuckin' mind fuckin' make up your mind" is good in our book. This might not be saying much but we liked this commercial more and more with each viewing. Fans of frequency in the media department will love that notion. Give it a watch. It's not your average sunglass commercial. Maybe Chuck's stabbing video has, indeed, led to good things.

For any marketer wishing to birth themselves within Second Life, AdGabber member and Flea Global Creative Director Sunil Shibad has written an article that provides a sweet overview of recent marketer activities in the online world. Mentioning Pontiac's car buff location, Vodafone's Water Cooler, The Alzheimer Society, the CDC and several others, Shibad, while acknowledging SL will not make marketers rich yet, has illustrated through example why a marketer might want to consider having a presence in world. If you're on the fence about Second Life, his article may bring some clarity to your cloudiness.

We really dig this effort by G4 TV and 72andSunny to get unmotivated gamers to recycle. Gcycle features Sick Animation-style animation, two Terrence and Phillip-esque characters and a fish that bitchslaps earth abusers repeatedly. In other words it exploits the subtlest debts of twenty-something humour.

The tagline "Dude, c'mon" is a lazy admonition that somehow adequately demonstrates how little work it actually takes to recycle. After selecting what you want to throw away you can enter your zip code for recycling centers near you. Spiffay.