Return on Learning: Start With the End in Mind

By: Aaron D. Wolowiec, CAE

To compete with the volume of education options available to your members today, a clearly defined "return on learning" will guide your educational program design and show attendees exactly how they will benefit from it.

Improved decision-making skills, future cost savings, increased productivity, higher quality work, and better efficiency. If member learning is intentionally considered and supported, these outcomes could be attributable to your association's major annual meeting.