The Compound

The Compound

Community Social Club

Branding development for concept of a local community social club aimed at college students and grads ages 21-35.

The idea came from the current political/social climate we are faced with, and wanting to create a safe and inviting environment locally, for like-minded and passionate individuals to create some positive change within the community/world and to of course let loose & have some fun.

Personal Project

Branding

Art Direction

Creative Direction

Graphic Design

2018

LOGO CONCEPT

Based off of neighborhood aerial views and grid structure.

Vertical concept with geometric shapes, including a box/building & D callout for with speech bubble for communication/conversation/discussion of social club.

BRANDING

The main inspiration for the visual language and development of the brand and style were Collegiate Clubs.I wanted the branding to feel collegiate, unisex, global, fun, active, warm, bold, contemporary, vibrant, progressive, and inviting

BRAND ELEMENTS

Keeping up with the local/neighborhood concept of the logo, I developed a minimalistic map based off of the actual city downtown area and central hub.

I also introduced dots as a way to add activity and more visual interest to the brand identity.It also plays into the focus on communication and community aspect of the project.

"The club focuses on Local/national/global politics, Community events, Community classes, outings, support groups, arts, sciences, & our current social culture"

Application

utilizing the secondary elements and creating a cohesive visual identity system