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Using YouTube to Market Your Organization

Posted on 09/13/2010

You know you’ve taken five to do it at least once this week. You just clicked on a link your friend sent you to watch a funny YouTube video. Have you thought to use YouTube to market your business? YouTube has millions of viewers on a weekly basis and is one of the most searched sites on the internet. It’s time to get out that video camera and tap into that viewership to increase your exposure.

Set up a YouTube Channel
Before you start posting, set up a YouTube channel so all of your videos can be indexed in one location. This way when someone searches your video, they may just watch others you’ve posted.

Post relevant videos
Make sure you upload interesting videos that people will be searching for. Some goals with YouTube videos could be to either establish you as an expert in your industry or show your unique company culture. You can also display how your products or services work and provide support for your products. Make sure you keep them short. It is also important that you post new videos on a regular basis.

How to be found
With over 200 thousand videos uploaded each day, it’s important that you reach your target audience. Post your videos with keywords that are relevant to the video and what your prospects may be searching for. When you’ve got them loaded to YouTube, then create links on your company website and Facebook page to get more exposure.

Don’t think your videos have to be professionally produced to get noticed. Just make sure the audio and video are good enough to get people to watch.