We believe that knowledge applied to business is born not only of the integration of specific information about the Client’s business, but even more so from the absorption and integration of ideas, paradoxes, viewpoints and capabilities arising from a range of areas, which in the end reflect the multi-faceted nature of human beings and directly impact our way of seeing, using, and consuming brands, products, and services.

In its original spelling, the word refers to a skilled job of building in the hands of qualified artisans.

Coming from the Greek word "Sophos", meaning knowledge, it expresses a double meaning: knowledge associated with wisdom and also that inherent to seniority.