Ex-Financial Times Journalist Tom Foremski @ the Collision of Technology and Media

28

May

2014

|

02:45 PM

America/Los_Angeles

Ben Parr's Captivology Book Update

I ran into Ben Parr, former editor at Mashable, and asked him about his book, Captivology: The Science of Capturing People's Attention. He says it's been finished for a while and the author photos have been taken and it'll be for sale in early March, 2015. Ben's already talking about the parties for the launch.

I had no idea it takes so long for a book to be published. Ben says the time shouldn't matter because it's an evergreen subject and won't expire by the time the book is published.

However, the methods of capturing people's attentions will undoubtably change considerably by next March. Buzzfeed headlines, Upworthy click-bait, and curious belly fat tricks will be long gone. Images of the bikini-clad will likely remain a constant attraction.

Captivology dives into the science of attention, why we pay attention to certain people, products, companies and ideas, and how to capture, retain and grow somebody's attention. Coming in early 2015 from Ben Parr and HarperOne.