New viewability measurement capabilities and the discovery of rampant fraud in ad exchanges has led advertisers to question whether any online advertising is actually seen by viewers. As a result, buyers are clamoring for much stricter ad viewability standards.

There’s a lot of talk that programmatic advertising brings more money and less overhead cost to an organization, leading to publishers rapidly expanding their programmatic channels. By 2016, eMarketer predicts, 63% of digital display will be programmatic, up from 24% in 2014.

A digital totem pole built out of a mishmash of mismatched pieces, the revenue tech stack stands in the center of the ad operations village, enabling the ads and revenue to flow. While every ops pro toils with the looming fear that the pile will come crashing down and bring the revenue machine to a deadly halt…

With more TV buyers snapping up premium digital inventory, more dollars are shifting to digital, which is disrupting traditional ad sales operating models. Last week, Forrester predicted that digital ad sales will overtake TV for the first time in 2016. Convergence isn’t coming — for many, it’s already here.

The leaky bucket is an ongoing problem plaguing publishers who are often unaware that they are losing print and digital ad revenue due to problems that frequently originate during the pre-sale phase. It is one of the most overlooked problems that publishers are facing today.