The 3 Cornerstones Of An Opt In Offer That Converts

What to use for an opt in offer is a hot topic whether you are a newbie or seasoned veteran to internet marketing. There are many options out there from a simple checklist to a full blown video training course.

Many experts will give you reasons why one is better than the other, and of course all of their advice is conflicting – which makes this question ring even louder.

From what I have found there is not a definitive right or wrong when it comes to creating your opt in offer. However, there are definite goals your opt in offer needs to accomplish.

Prospects need to want it enough that they will give you their name and email (an increasingly valuable commodity these days).

You want those that are opting in for your content to purchase your programs.

Note that there are two different levels of conversion – the conversion from the web page to the opt in offer, and then from the opt in offer to a paid program. Today we’re going to talk about the second level which is converting someone from your opt in offer to your paid programs.

This second level of conversion is often overlooked because we are so focused on getting prospects on our list. Your opt in offer more than a list builder, it is a huge asset for reinforcing your brand and turning prospects into buyers.

In order to pave the way for your sales process your opt in offer must do 3 things:

1. Demonstrate What You Do.

Sometimes what seems clear to you on your website isn’t as clear to prospects, and while they have an idea of what you offer from looking at your site the opt in offer is a fantastic opportunity to demonstrate your expertise. This is your chance to show off and establish yourself as the person to work with to solve their problem.

2. Introduce Your Method.

No matter what your specialty is, there are always going to be competitors offering the same service. The key to establishing your brand as unique is your method or approach to solving the problem. And those that resonate with the way you do things are going to be likely to hire you. The opt in offer is their first taste of why they should be working with you.

3. Start The Journey.

Your opt in offer should get your prospects one step closer to solving their problem. This will make the offer compelling enough to opt in for, plus by giving value from the get go you’ll add value in their mind to your paid offerings because they know you deliver. The next step is obviously to work with you to continue their journey.

When your opt in offer accomplishes these three things not only will you convert more prospects into buyers, you’ll reinforce your brand and message every step of the way.

Comments

this is perfectly timed, as this is my next step on the new alzheimer site. btw- came up with a domain.. used a combination of google’s adwords and domain.com which spits out a buttload of really good suggestions for domains:)

I’ll let you know what i come up with for ” final copy” as Hagar is helping me re acting editor-proofreader (?) my guiding angel here:)

one thought/ suggestion.. maybe show a couple of different but effective opt in offers? or an average one.. with the challenge to rewrite it and share in the comments?

hope youre enjoying new englands perfect weather.. this is what the rest of the year waits for:)

Great blog post Holly! I love the part where you said “Many experts will give you reasons why one is better than the other, and of course all of their advice is conflicting” this is so true. Lots of golden nuggets here and it makes things more clear for me. Thanks!

Navigate

The Land of Brand® is where trailblazing coaching brands are born. We’ve helped dozens of coaches define, design and deliver their brands, from startups to well-known leaders. Led by Holly Chantal and a team of seasoned branding experts and coaches, The Land of Brand® creates unique solutions for our clients, solutions that stand out and take their business to new heights.