ADVO, Priceline.com Strike Deal

The deal is the third major announcement ADVO has made this year under a plan to boost its Internet efforts.

Under the agreement, Priceline WebHouse will receive access to the shared direct mail giant's 24,000 clients and 600 sales associates. ADVO's new ShopWise.com online subsidiary, which was announced late last month, will manage the co-promotions.

ADVO changed the name of Mailbox Values to ShopWise earlier this year to reflect planned diversification. The company distributes Netserts.com to 10 million households monthly.

Priceline WebHouse allows consumers to name their own prices for retail items and shop for them at a discount at local stores.

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