The complete archive of ITV soap Coronation Street may be made available on-demand in the US, according to the head of ITV Studios.

Managing director of ITV's global content Lee Bartlett has revealed that it is his personal ambition to launch the Weatherfield soap in the States and make the programme's 7,000 episodes available at the touch of a button.

Speaking of his vision, Barlett said at a Broadcasting Press Guild Event: "What an interesting proposition if I could get 20 people to go, 'Oh, this is really cool and I can even understand it', and then they tell their friends, and they tell their friends, and I could have 10 million people streaming it in six weeks.

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"I am always working on this… this is something I personally am interested in."

ITV is reportedly already in talks with US on-demand service Hulu regarding potential joint ventures.

Bartlett continued: "I'm a huge believer in non-linear distribution of television. I think that's absolutely the future and it's about learning how to monetise that... We certainly talk with Hulu about going on the Hulu site in the US. We have a lot of very good content that we currently haven't put up on a streaming site like that."

He added: "As far as the rest of Europe is concerned, my understanding is that there is a lot of regulation in that area and even without the regulation, if you have to translate all of that into [for example] Lithuanian, on a Lithuanian website, the market isn't big enough to justify the investment."