Returning data ownership to its rightful owner - the user. The WAAM
platform was built to enable users to choose whether they would like to share their
shopper
profile or parts of it with retailers, in exchange for a fair compensation, or keep it
private.

Ai Tools

The Artificial Intelligence Tools enable the platform to better
analyze
the user’s shopping behavior. This analysis is then used by retailers when setting their
marketing campaigns and personalized offers. The Ai also allows for a unique
auto-tagging
functionality; items are categorized in away that allow the system to identify and
display
similar items, enhancing the shopping experience.

A core procedure in the WAAM ecosystem which seamlessly distributes
rewards periodically via smart contracts, according to predefined rules.

Database

The database stores the complete digital footprint information of
all
users, pseudo-anonymously, off-chain.

Ai Tools

The Artificial Intelligence Tools enable the platform to better
analyze
the user’s shopping behavior. This analysis is then used by retailers when setting their
marketing campaigns and personalized offers. The Ai also allows for a unique
auto-tagging
functionality; items are categorized in away that allow the system to identify and
display
similar items, enhancing the shopping experience.

Reward Protocol

A core procedure in the WAAM ecosystem which seamlessly distributes
rewards periodically via smart contracts, according to predefined rules.

Retailer Power Tool

Our unique retailers’ dashboard then allows retailers to simulate campaigns, find a potential target audience and predict ROI before a new campaign is launched. Effectively maximizing the potential of the retailers’ marketing budget.

Retailer Power Tool Benefits

Huge Marketing Data Analysis

WAAM platform provides retailers with access to huge marketing database, which includes customers’ real purchase behavior as well as cross-market retailers’ statistics.

Highly Targeted Audience

Having a more comprehensive understanding of the users enables retailers to better identify and target potential customers.

Send Real Personalized Offers

WAAM facilitates a direct communication channel between retailers and consumers, permitting retailers to send personalized offers and pricing tailored to their consumers’ needs.

Why Blockchain?

A fully decentralized and transparent rewarding mechanism.

Separation of users’ digital footprint from their personal information, making WAAM GDPR compliant.

Micropayments/microtransactions are made feasible, accommodating transactions too small to be processed on traditional platforms.

One token – thousands of brands. No more expensive currency conversion costs.

A community governed ecosystem, that can trade fashionable items or any other product among themselves (second-hand market).

Providing small/medium business (“SMB”) with access to resources normally only available to bigger corporations.

Total Available Market

The largest e-commerce vertical

The fashion and beauty industries represent about 30% of the global e-commerce market

Fashion Industry2018

$ 524,871,700,000 USD

Fashion Industry2023

$ 835,780,500,00 USD

Second largest e-commerce vertical

Revenue is expected to show an annual growth of 6.3%

Electronics Industry2018

$ 392,627,900,000 USD

Electronics Industry2023

$ 581,772,400,00 USD

Revenue is expected to show an annual growth rate of 9.2%

Toys & Hobby Industry2018

$ 386,203,600,000 USD

Toys & Hobby Industry2023

$ 599,714,800,00 USD

Revenue is expected to show an annual growth rate of 10.1%

Furniture Industry2018

$ 272,545,300,000 USD

Furniture Industry2023

$ 441,562,800,00 USD

Thank You For Subscribing!

WAAM’s Partnership withinFASH

A fashion community network that connects fashion lovers, online shoppers,
and retailers in a seamless and direct peer-to-peer marketplace. inFASH provides all of its
members with an equal opportunity to become an inFASH “model” and be rewarded for sharing their
style. Utilizing innovative Ai technology all “LOOKS” posted are seamlessly broken into items
and auto-tagged with millions of shoppable items from the thousands of retailers and brands
affiliated with inFASH; making for a new shopping experience.

Shoppers are anyone who has at least once shopped for a fashion related
item online. In 2018 the number of e-Commerce users was estimated at about 3 Billion people,
which is 36% of the overall world population, with 52.6% of them being millennials or
generation Z.

Problem

- Lack control over how their personal data is being used and receive no compensation for it’s usage.

- Are not rewarded for their activity on social media.

- Have little interest and patience for random advertisement.

- Have a hard time finding how/where to buy fashion items posted on social media.

- Find it difficult to relate to the industry standard models’ style and figures.

Solution

- Are rewarded for any interaction with the platform.

- Are given the option to choose whether they would like to share their shopper profile with retailers for reward or keep it private.

Influencers are individuals or groups that have the ability to
influence the behaviour or opinions of others. The influencer is the person whose effect on
the purchase decision is in some way significant or authoritative.

Problem

- Often struggle to effectively monetize their audience.

- Are easily left undiscovered by retailers and brands due to the overcrowding environment that is the social media landscape.

- Have their voice muted by the information overflow.

- Small/medium influencers have very limited monetization options

Solution

- Become a part of a platform that helps them leverage their existing audience and maximize their monetization potential.

- Have an opportunity to establish themselves on a new and fresh stage, where brands and retailers can easily find and reach out to them.

- Can start monetizing their posts regardless of their existing audience size.

WAAM Alpha release including the “Reward Mechanism” feature/Complete Integration of WAAM with inFASH

q12020

WAAM Beta release / Marketing efforts for WAAM

q22020

Retail- Power-Tool launch / Release the “Price Tracking” feature

q32020

Official launch of the WAAM platform

q42020

Integration of WAAM with additional apps

q42020

Integration of WAAM with additional apps

Team

Assi Zichlinski

CEO

Adi Wasserman

TGE Marketing & Coordination

Shimon Ben Harosh

CTO

Natalya Menshikova

Director of Marketing

Emma Raz

Head of Business Development

Matthew Renta

Product marketing

Rostyslav Bortman

Blockchain architect

Máté Simon

Developer

Raviv Harari

Community Manager

Ethan Stufflebeam

Content Writer

Eli Chervinski

Founder

☓

Assi Zichlinski

CEO

Former CEO of MaxData, a disruptive global blockchain based ecommerce platform; a veteran investment banker and a corporate advisor with a vast knowledge in cryptocurrency economics and technological aspects. Assi held senior positions at publicly listed companies as well as at successful innovative start-up. Assi holds a BSc in Electrical Engineering and has completed his MBA studies with excellence.

☓

Adi Wasserman

TGE Marketing & Coordination

With over 15 years of C-Level experience as CMO, COO, and CEO in multidisciplinary companies, Adi brings a wealth of knowledge and experience at seeing things through from conception to fruition. This combined with an optimistic, logical, creative, and out of the box problem-solving approach has proven to be a winning combination. Adi holds an MBA from the Tel Aviv University and has been lecturing about CS and Finance at the IDC university for over 10 years.

☓

Shimon Ben Harosh

CTO

Former CTO of MaxData, a disruptive global blockchain based e-commerce platform, Shimon is a technical leader with 18 years of experience working for top-tier enterprises (Microsoft, Applied Material) as well as innovative startups. Shimon’s expertise in software architecture design, platform and services selection, and cloud computing have been utilized in the many projects he helped to lead. Covering areas such as networking, automation systems, POS kiosk, survey system, and cloud-based backend infrastructure for high volume commercial apps with millions of active users.

☓

Natalya Menshikova

Director of Marketing

Natalya is a highly experienced director of international digital media and marketing, with a proven record of success in the broadcasting industry and fashion. For the past 9 years, Natalya has been in charge of all content and media for the global FashionTV network, including 13 TV channels, millions of subscribers on social media, OTT, paid TV, generating sales of over 100M$. Natalya was also the CMO for the FTV Coin Deluxe, FashionTV's ICO, dubbed one of the biggest branded ICO.

☓

Emma Raz

Head of Business Development

Emma, a fashionista at heart, has an extensive background of leading new business and opening markets. With 7 years of considerable experience in business development, having worked with both up-and-coming startups and major international corporations focused mainly on mobile and eCommerce in various industries, including retail, security, gaming, and entertainment.

☓

Matthew Renta

Product marketing

An experienced marketer of groundbreaking blockchain-related ventures, Matthew has gained extensive experience covering all aspects of the crypto sphere. Matthew is an active contributor for some of the major crypto publications, with his extensive op-eds published regularly.

☓

Rostyslav Bortman

Blockchain architect

Top graduate of the Blockchain department at DataRoot Labs in Kiev, Rostyslav role as a senior developer attributed him with a vast knowledge of blockchain technology architectural structures and arbitration mechanisms.

☓

Máté Simon

Developer

Máté has extensive software development experience, has been involved in several large-scale projects. Máté’s skills include not only frontend and backend development, but also high-level proficiency in smart contract development.

☓

Raviv Harari

Community Manager

Raviv comes from a strong financial background and has exceptional analytical and marketing skills. He has entered the Blockchain and crypto scene about 6 years ago, playing numerous roles at high profile ventures. Raviv is a marketing wiz with expertise in branding, social marketing, and large-scale marketing campaign management.

☓

Ethan Stufflebeam

Content Writer

A Political Science student at the IDC Herzliya with an aspiration to bridge the gap between politics and blockchain technology. Ethan is a highly experience in content writing and marketing, focusing mainly on blockchain and cryptocurrency.

☓

Eli Chervinski

Founder

Eli is a serial entrepreneur that brings over 25 years of communications, advertising, and marketing experience. Prior to Founding WAAM and inFASH, he co-founded Appnext, a leading mobile discovery platform that connects over 500M daily users to the apps and services they need. Looking at the world around him, searching constantly for basic things that could change the way we go about our lives Eli founded inFASH in order to change the way people shop for fashion and WAAM in order to return the power over digital footprint back to its original owner, the user. While at the same time providing retailers with access to data they could never access before.

Advisors

Professor Valérie Moatti

Faculty Dean at ESCP Europe, focusing on innovation strategies in the fashion industry

Simon Bogdanowicz

Partner at BlockTeam Ventures

Amir Zilberman

Former GM at AOL Israel/CTO at AOL Video | CTO at Worthy.com | Former at CEO Showbox

Prof. Youngsook Park

Co-Chair Global Blockchain Council, Korea

Ophir Gertner

Founder at Smartologic Technologies

John Lewis

CMO at TokenTarget

Dror Lupu

CEO at Smartologic Technologies | Founder at FlatShares

Roy Tsafir

CEO at MAiCO

Omer Mohaban

Co-Founder & Co-CEO at Synapse Group

John Yoon

Head of Operations Korea at EOS Asia

Jesse Tevelow

Founding Partner at BlockTeam Ventures | Bestselling Author

Virginia Reyna Dunne

Co-Founder at CryptoCafe TV

☓

Professor Valérie Moatti

Faculty Dean at ESCP Europe, focusing on innovation strategies in the fashion industry

Faculty Dean at ESCP Europe Paris Campus, a professor in the Information and Operations Management department, and an academic director of “Lectra Chair - Fashion & Technology" since 2014. Prof. Moatti has a demonstrated history of working not only in the higher education industry, but also in large corporations, benefiting from her vast knowledge encompassing Sustainable Development, Supply Chain Management, Strategy, and technological innovations for the fashion industry.

☓

Simon Bogdanowicz

Partner at BlockTeam Ventures

Simon is an experienced entrepreneur, blockchain consultant, growth marketer, and enterprise sales leader with an analytical and pragmatic backbone that was built on Wall Street. Simon is the co-Founder of BlockTeam Ventures, a strategic consulting firm dedicated to supporting early-stage blockchain-enabled companies. BlockTeam Ventures has worked with over 50 blockchain companies to date. He's personally worked with nearly a dozen blockchain companies since early 2017, supporting marketing, business development, operations, and growth efforts. Previously, Simon co-founded LaunchTeam, a niche international marketing agency with clients across six countries. In addition, Simon had the opportunity to work for some of the world’s leading technology companies, including Thomson Reuters and Selligent, where he led business development efforts for enterprise technology solutions focusing on the Fortune 1000.

☓

Amir Zilberman

Former GM at AOL Israel/CTO at AOL Video | CTO at Worthy.com | Former at CEO Showbox

Amir helped to transform AOL (currently part of the Verizon group) from a traditional publisher to the second largest online video property owner. Since joining Showbox Amir led its successful launch with major customers such as the United Nations and P&G. Amir also played a major role in leading Showbox during its next milestone of building the first of its kind crypto-backed creative community. Today Amir serves as the CTO of worthy, a premier online auction house for diamonds, diamond jewelry, and luxury timepieces.

☓

Prof. Youngsook Park

Co-Chair Global Blockchain Council, Korea

Co-founder of the Gyungbuk Blockchain Special Committee and the Korean chair at the European Blockchain Hub. Prof. Park has an extensive experience working in the field of blockchain technology and is one of the pioneers of Korean blockchain market. Charing several association and committees such as the Millennium Project Korea (UN Future Forum), the Global Blockchain Council, and the Blockchain AI Techcenter. In addition to publishing at the Blockchain AI News. Prof. Park also teaches at the Design Graduate school, Ehwa women’s university, as well as Future Studies at the Yonsei University.

☓

Ophir Gertner

Founder at Smartologic Technologies

A blockchain Advisor and entrepreneur, Ophir has a strong track record of developing market-leading products. Chosen as one of the top blockchain influencers in Israel in 2017, Ophir is a renowned expert in the blockchain industry and is considered to be one of the most sought-after advisors for decentralized projects.

☓

John Lewis

CMO at TokenTarget

John Lewis is a world-leading expert in performance-based digital marketing within the blockchain and fintech sectors. As a successful serial entrepreneur, John has co-founded winning international brands such as CONVERSION PROS, TokenTarget, AFFILICHAIN and AdexChain in which he now plays an active director level role.

☓

Dror Lupu

CEO at Smartologic Technologies | Founder at FlatShares

Dror has vast experience in consulting ventures entering the blockchain and crypto spheres. During 2017-2018, he played an integral role in launching several very successful ICOs across major industries, including finance, music, esports, and real-estate.

☓

Roy Tsafir

CEO at MAiCO

Roy holds a B.A. in Business Administration from IDC and has been in the financial sector for more than a decade. His interest in the Blockchain world was ignited by the cryptocurrency markets and the technology behind it took him deeper down the rabbit hole. He brings his great Biz Dev capabilities to the table.

☓

Omer Mohaban

Co-Founder & Co-CEO at Synapse Group

One of the founders of Synapse group, a research & analysis firm specializing in tactical & strategic media communications. Omer is a versatile and highly skilled, having played various positions and roles over the years, including VP in a Venture Capital fund, CMO at app development and accelerator firm. Omer has entered the crypto scene a few years ago and has participated in numerous projects, focusing mainly on their fundraising phase.

☓

John Yoon

Head of Operations Korea at EOS Asia

John is the Head of Operations for EOS Asia, an EOS Block Producer representing the US, Europe, China, and Korea. He has covered the startup, tech & blockchain scene for media platforms Startup Radar and Seoul Space having written over 600 articles on Korea's blockchain and startup ecosystem. John has worked closely with The Ministry of SMEs and Startups as well as the Korea Foundation for the Advancement of Science and Creativity.

☓

Jesse Tevelow

Founding Partner at BlockTeam Ventures | Bestselling Author

Jesse is a Founding Partner at BlockTeam Ventures, a strategic consultancy and investment firm dedicated to supporting the most promising blockchain-enabled companies. The firm has worked with over 50 companies that have raised above $500 million to date. As a three-time bestselling author, product designer, and the co-founder of an international marketing agency, Jesse can craft compelling stories, develop winning products, and crystalize brands. His experience with digital currency spans over a decade. At age 23, he co-founded a game company that leveraged digital currencies to generate millions of dollars in annual revenues, so he has a deep understanding of token economics and gamification principles. His writing has been featured in various publications, including Bloomberg, Forbes, and Entrepreneur, and his books have impacted nearly half a million readers worldwide.

☓

Virginia Reyna Dunne

Co-Founder at CryptoCafe TV

With both a degree in Visual Communications from the Fashion Institute of Design and Merchandising in L.A and a business management degree from the University of Maryland in Germany, Virginia served as the Public Relations Editor for FIDM MODE and continued to host several AfterBuzz TV programs. Today, Virginia produces “The Crypto Cafe” TV show, covering live events related to the industry, and aired on FOX.

FAQs

Q1. What is WAAM?

WAAM is an Ethereum based platform seeking to optimize the online
shopping experience. WAAM provides retailers with new and innovative tools to maximize their
marketing budget, generate incremental revenue, while also encouraging shoppers to increase
their online shopping spend.

Q2. What are WAAM tokens?

The driving force behind the WAAM platform is WAAM
digital token. All transactions within the platform, from rewarding users to the buying and
selling of second-hand items, are made feasible by utilizing the WAAM tokens.

Q3. How can I open a wallet for my WAAM tokens?

There are many online services that can be used to
open an ERC-20 compatible wallet, as well as offline solutions such as a hardware wallet (Ledger
/ Trezor). For an online wallet, MyEtherwallet is highly recommended, as it offers a
user-friendly interface and a simple registration process.Furthermore, any app joining the
WAAM platform will have an integrated WAAM wallet within it.

Q4. How does the WAAM ecosystem work?

There are three main groups of participants within
WAAM’s ecosystem: retailers/brands, shoppers/users, and influencers/models.Retailers and
brands offer their products for online purchase within the WAAM platform. They can also utilize
the WAAM platform to research and target potential customers, launching a marketing campaign
directly to them with personalized offers.Influencers and models help drive traffic into the
ecosystem by posing the auto-tagged items available for purchase.Shoppers and users, who may
function in parallel as models and influencers, can easily shop via WAAM’s shop-the-look
solution as well as be rewarded for their activity on the platform, making for a new source of
revenues (WAAM tokens).WAAM’s ecosystem encourages its participants to use the platform’s
tools by understanding each party’s needs and answering them - whether by lowering products
return rates or by enabling users to regain control over their personal digital data and
providing them with a required instrument to monetize it.

Q5. How can users/shoppers monetize their personal data?

As users interact across e-commerce apps connected by
the WAAM platform, they generate a digital footprint of their shopping interests and habits;
this information is then recorded off-chain, together with records of transactions provided by
the retailers.Users now have full control over their personal data, can choose to either
keep it private or profit from it by agreeing to share it (partly or fully) with retailers and
brands in exchange for WAAM token.By granting, retailers/brands access to their purchasing
data retailers/brands are now able to offer them true personalized deals and discounts,
optimized to fit the shoppers’ individual taste.

Q6. What is RPT?

The Retail Power Tool (RPT) allows brands and
retailers to access and analyze unfiltered, fully transparent digital data and shopping habits,
consensually released by shoppers. Retailers and brands can then create highly targeted
marketing campaigns on the platform, rewarding users who will actively concede to participate in
these campaigns with WAAM tokens.

Q7. What is inFASH?

inFASh is a fashion community network that connects
fashion lovers, online shoppers, and retailers in a seamless and direct peer-to-peer
marketplace.

Q8. What is the connection between inFASH and WAAM?

WAAM will launch into the global e-commerce sphere
through a strategic partnership with inFASH, a fashion community network that connects fashion
lovers, online shoppers, and retailers in a seamless and direct peer-to-peer marketplace. This
partnership will serve as WAAM’s first commercial use case.

Q9. What is planned ahead for WAAM?

As a first use case, WAAM will launch within the
inFASH app, which will help catapult it into the fashion e-Commerce sector. Later, WAAM will
expand to additional e-commerce verticals, such as furniture, appliances, and electronics; it
will then also release its decentralized second-hand market.

Ethereum is a time-tested, distributed public
blockchain network functioning as an open software platform that enables developers to build and
deploy decentralized apps. It is a public blockchain with a large, growing community supporting
it. Ethereum's relative stability and engaged community of developers was a major factor in
WAAM’s decision to base its architecture on Ethereum. Nonetheless, as new blockchain
technologies emerge, which may offer better (faster; cheaper) interactions between nodes, WAAM
may later choose to phase in a different blockchain platform.