So often, I read in FB groups, authors who want to (or think they can) do it all. I have been a small business for over twenty years and one thing you learn - Do Not Wear All The Hats. I know we all want to save money, but most authors are not good at things like: cover art, book layout, ebook conversion. It is similar to a small business trying to be their own accountant or lawyer, most of us have no business doing that. Plus, it is a lot of work just doing what you do know how to do without adding all of the other hats. When my husband and I had our small contracting business, I would tell people that my 'official' title was CEO, but I was the Janitor and everything else in between.

In his article he states the following:In fact, when we insist on doing tasks that we’re only halfway skilled at doing, we’re actually hurting ourselves. And it’s a one-two punch. Why?

It takes us twice as long as someone who’s properly skilled—and our work won’t even be as good.

We’re distracted from the tasks where we could make our most valuable contribution.

This is so true. An author who tries to do their own cover art, book layout, ebook conversion, are spending a lot of time in the learning curve phase, only to forget most of it by the time they go to do the next book, which means, they start all over again. Hire an expert, not only because it's what they bestt, but it will also frees you up to do what you should do best–WRITE.