The Consumer is Boss

Thursday, 8 June 2006

Excerpt from a Saatchi & Saatchi presentation in Madrid on 8 June 2006.
Marketing is experiencing a radical shift. Consumers are in control. They connect on their own terms. The old mass marketing rules no longer apply. This clip was part of a Saatchi & Saatchi clients and agency presentation in Madrid, Spain on 8 June 2006. Thanks to Javier for the footage. Clip includes All Blacks new Haka.

Kevin Video — September 8, 2009

As the featured speaker at the YMCA CBD Connect fundraising event, Kevin Roberts provided an inspirational message to youth and those who empower them to be “the leaders of tomorrow”. Under the theme of the opportunity economy, Kevin shares ideas for building a bright future.

Kevin Video — June 24, 2007

Kevin Video — May 21, 2007

Excerpt from the Google Zeitgeist presentation in London on 21 May 2007. A seven minute journey from Attention to Attraction. This clip illustrates the path to success in the Attraction Economy – moving beyond analyzing the market to being inspired by the market. Footage includes the All Blacks Haka and a TVC for Care NZ….

Kevin Video — April 4, 2007

Video of a presentation to Wellington City Council on 04 April 2007. Wellington, the most southerly capital on the planet, has one of the world’s great lifestyles. However, the city is falling back economically as other centers face off for capital, talent, and growth. This speech to city council management and business people aims to…

Kevin Video — November 9, 2006

A speech to an audience of senior staff working in Turkey’s advertising and media industries. This keynote presentation offers ten ideas to make magic in Turkey – Lovemarks, sisomo and the Attraction Economy.