4 Elements of a Successful Online Marketing Strategy

The internet has completely changed the way we do business. Today a lot of transactions happen online as there isn’t a need for a buyer to go to a physical store to complete a purchase.

While being on the web is easy, being able to sell what you have is a little tough. There is a lot of competition online as there are a number of sellers out there. Look in Dubai, you will see how even the smallest of restaurant owners now have a website that offers delivery services. This means the competition is tough and you have to be better than your competition to be able to make it big online.

This is when marketing comes into play. The world of online marketing is huge, and there are tonnes of ways to reach your potential audience.

Here are 4 elements of a successful online marketing strategy that most SEO companies use:

SEO

Search engine optimization is the most important thing when it comes to marketing online. You need to optimize your website for search engines so that whatever you have to offer is found by your target audience.

Here’s what makes a part of SEO.

Using keywords in your content in the right amount. The ideal percentage is 1.5% which includes using keywords throughout the body and subheadings.

Taking care of naming images and adding multimedia on your site with proper SEO. Moreover, META etc. should also be optimized.

Getting links to your page from other reliable sources.

Social Media

When social media platforms were created, their main purpose was to help people stay in touch. However, now they serve more purpose than just that.

It is believed that 90% of all internet users have a social media profile, which makes social media the easiest way to reach your target audience. You can advertise through specific tools or just go about spreading the word via social media.

Many social media platforms like Facebook and YouTube have their own advertisement platforms that allow you to advertise by choosing your audience, however merely posting viral content is also a good way to advertise on social media.

PPC (Pay-Per-Click)

PPC is all about paying for your audience. Here you bid on a keyword and pay whenever someone clicks on your ad and land on your website. This is half the battle won, as once someone reaches your site, it is the content on the site that gets to decide if the person would make a purchase or not.

PPC is considered an expensive way of marketing, but it is effective as well. The less competition you have in your niche, the more affordable it would be for you to use PPC.

Email Marketing

Email marketing is said to give an ROI of 400% and with the right mailing list, you can find huge success with this method. It is all about sending regular promotional emails to your clients, but without sounding too promotional.

All these forms of marketing are used in Dubai, if you have a business you should make sure to use a mix of all these online marketing tactics.