Writing matters. Thinking matters more.

Copy clip:

"We don’t believe in one-size-fits-all education. The whole child – who they are as a person – is incredibly important to us at Bayview Glen. Our well-rounded programme of academics, arts and athletics is the first step in helping our students become everything they were meant to be."

Bayview Glen School Prospectus

With Bhandari & Plater

First, Helen helped distill the brand position in a new tagline: Whole child. Whole life. Whole world. Then, she articulated it fully in the student prospectus. Hours of interviews with students, alumni, staff and parents amplified an authentic voice, with real quotes that actually sound like real people.