The
CNMI Micronesia Challenge Communications Working Group held
their inaugural meeting on Feb 28, 2013, at the Division of
Environmental Quality.
Fifteen participants representing
eight agencies and organizations, came together to design a
communications campaign to promote the Micronesia Challenge within the
CNMI. The participants identified key audiences, messaging,
and outreach activities and events.Audiences identified were Key Influencers, Agencies/NGOs, Community Groups,
and Media.The group also determined the key messaging for all audiences would be
"The Land and Sea are the Pride of our Culture," in Chamorro: "I tano yan I tasi I minagof kutura'ta,"
and in Carolinan/Refaluwasch:
"Falúúw me sáát nge angolongolul kkosch."
The
working group decided that this would be the core message across all
branding of the MC in the CNMI, but continued to define more detailed
messaging for the identified audiences.The team also discussed various outreach strategies and events to
promote the MC across the CNMI. All attendees were excited to
participate in the workshop, and have all committed to forming the core
membership of the CNMI Micronesia Challenge Communications
Working Group. The CNMI MC CommunicationsWorking Group will hold regular meetings, and have representation at the monthly Education and Outreach Working Group. The full plan will be circulated in the coming weeks.