Someone wandered into a Brandy Melville and purchased two sweaters for me for Christmas. Unfortunately, both were short-waisted, meaning a 6-foot gal like me could never wear either without some sort of disastrous social...

Before we can talk about links or buttons, we’ve got to cover an important concept in online marketing. It’s called the CTA (“Call To Action”). Douglas Karr, writing for MarTech, defines as CTA as: A call to action is typically as a region of the screen that drives the reader to click-through to engage further […]