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Wednesday, May 9, 2018

Grab Launches 100-Day Driver Transformation Campaign

In the next 100 days, Grab will launch a campaign to improve their driver's behavior and welfare in order to provide their riders a better riding experience.

Grab Launches 100-Day Driver Transformation Campaign

This is in light of their commitment to minimize driver cancellations that has been plaguing Grab's rider-base. The Enhanced Driver Performance Incentives will be offered so that top performing drivers will be receiving rewards based on the number of their rides, their rating and passenger feedback.

In addition to that, Grab will also have an updated Driver Code of Conduct which is a set of rules and regulations that lists the tasks and traits of a good and responsible Grab driver-partner. They must read and agree with the new CoC in order to maintain access to the Grab app.

There is also an expanded Grab Driver Academy that is complete with lessons and modules on road courtesy, customer service and data privacy, and social media handling. This will expand the scope that previously included driver on boarding and rehabilitation training.

Drivers will now also get the Driver Rewards Program wherein they can be either a Regular, Silver, Gold or Platinum member. They are qualified to get perks such as discounted gas prices, a driver's lounge access and maintenance discounts.

On the other side of the spectrum, the riders can expect a better and cleaner UI for the Grab app on iOS and Android come July. It will have a new home screen, better pick up point pinning, and a better service choosing system.

There is also going to be a Grab BPO which will provide after-ride services starting this July. The Grab App will have an SOS button that connects the passenger to 911 and sends SMS to three registered phone numbers in case of emergencies.