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We Have A Search Engine Land Logo!

I’d like to thank again everyone who helped us narrow down the choices for a
Search Engine Land logo. We came to a final decision, shown above. The feedback
was incredibly helpful in getting to the final design. Here’s a bit more about
why we went with it.

The top choice in the voting was for a logo that made use of the
gears-as-hill metaphor. Gears? Search engines. You know, engines have
gears! Hills? Search Engine Land. You know, a place, a land with rolling
hills, where the herds of Yahoos and Googles and Lives and Asks and others all
run in the wilderness.

I know, not everyone gets that at first glance. I know, search engines have
chips, not gears. Still, we like it.

In fact, the third and fourth most favored logos also made use of the
gears-as-hills concept. Add those votes together, and we took it as a sign
people liked it.

No one seemed particularly happy that some of the logo choices made use of
the word "Land" as almost an aside. Other logos made both words "Engine" and
"Land" seem somehow less important than "Search." Our solution was to put them
all on the same line.

That’s it! I know logos are tricky, and you can’t please everyone. But we
like it, and we hope you’ll either love it too or grow to love it over time!

By the way, I can’t stress enough that the entire site will have an entirely
different look when we
formally launch on December 11. And no, it won’t be me doing it up using
FrontPage! So please keep your minds open and your eyes peeled for a fresh, fast
look we also think you’ll love.

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