The study shows - through case studies, literature reviews, best practices and three surveys - how to create messages that have a clear context, a logical structure, focus on essential elements, and create resonance with their audience. The study shows how to manage clarity in Social Media, in Crisis Communication, in Customer Communication and in Strategy communication, among other topics.

The MCM Institute at the University of St Gallen is an internationally recognised research, qualification and consulting centre for media and communications management as well as for culture and media. We help students, researchers and decision makers in business and society meet the challenges of the digital age.

Contact:

Institute for Media and Communications Management
University of St.Gallen
Blumenbergplatz 9
CH-9000 St.Gallen