When you ask for a donation more often in your communications then you will be reminding your audience that your nonprofit needs donations to continue its mission and giving them the chance to support you.

E-newsletters and email updates

If you’re sending out a regular e-newsletter without making an ask for a donation, then you’re leaving money on the table! Adding a donation button to your e-newsletter or other email updates is an easy way to ask for a donation.

Include a donate button in all of your e-newsletters in the header is ideal, like the Alzheimer Society of Canadahas done, but you can ask for a donation within the email body as well to make it part of your content.

You’ll be surprised by how much additional revenue comes in through this channel, and it won’t take anything away from your current newsletter content.

Website homepage

Make sure you have a donation button on your website navigation. If you don’t have a button, it’s a huge missed opportunity. Nearly all nonprofits have a donate button in the top right-hand corner of their website, so that’s the first place a prospective donor is going to look!

Go beyond the standard donate button in your navigation to ask for a donation in a more upfront and impactful way than just a button.

See what ALS Canada has done on its homepage, in addition to the donate button in the corner, they are asking for donations on the homepage using a banner image that showcases their mission.

About us page

When a prospective donor is researching your nonprofit, it’s almost a guarantee that they are going to visit your “about us” page when they’re making their decision. Help push these donors forward in their decision by asking for a donation right on this page.

There is no better place to ask for a donation than on the pages where you’re talking about the great work that nonprofit does. But this is one of the biggest missed opportunities for asking for a donation.

Amnesty International has placed an ask for a donation on the sidebar of the About Us page where it can be easily seen but isn’t intrusive to the content.

Don’t leave money on the table! By implementing these small changes to ask for a donation for more often you’ll start to see your revenue grow, both from your current support base but from new donors as well.