A national press conference will be held in Nashville on April 4, 2006, to announce a new music and entertainment genre titled “Urban Inspirational™” and its supporting initiative “The Urban Inspiration Trade Association™”. Urban Inspirational is a significant measure that will greatly impact the way music and entertainment is consumed affecting radio airplay and format, consumer spending and product placement in the general marketplace.

Urban Inspirational is the new cutting edge branding and positioning of the musical genre designed to appeal to a broad mainstream audience while providing content containing positive and clean messaging. Urban Inspirational provides an accurate categorization for a strong and significant portion of today’s music and entertainment, creating new global sales and marketing opportunities for the large cross-section of music and entertainment that currently does not receive the appropriate wide reaching exposure.
The new Urban Inspirational genre presents a counter culture and relevant alternative to the violence, racism and sexism currently found in some of today’s music aimed at the Generation XY Cusp demographic. In addition, Urban Inspirational brings together multi-cultural creativity and expression resulting in a broad audience appeal.

The Urban Inspiration Trade Association (“URBINTRA™”) will also be announced as the supporting trade initiative of Urban Inspirational and the Urban Inspirational music genre. This non-profit governing body comprised of leading media, record and entertainment executives will oversee and implement this new market segment and execute strategies to ensure and maintain its growth. The overall objective of URBINTRA is to affect positive social and economic change in the United States and globally by discovering, endorsing, and promoting music, entertainment and media content that contains positive messages for today's youth and culture.