Although there are instances where guests and VIPs are allowed to visit the SEMA Show, the vast majority of the more than 126,000 attendees are members of the industry. And yet data indicates that the SEMA Show is more than ever before boosting consumer perceptions of automotive culture, the idea of customization and interest in the latest model year’s offerings of cars and trucks.

With mobile apps trouncing mobile websites as the preferred medium among smartphone and tablet users, businesses looking to reach those audiences are seriously considering marketing and advertising “in-app.”