Keyword Strategy - Target phrases that have value

Keyword research is the key to a successful marketing campaign. Choose the wrong phrases to focus on and you can waste a lot of time, money, and effort. Choose the right words, however, and you can connect with prospects that are actively looking for your products or services. A single phrase can generate hundreds of thousands of dollars, if not more, for your business.

As a Pay Per Click Specialist I perform the research necessary to find the keywords and phrases that prospects are using on the search engines. I begin by compiling as large a list as possible and then focusing in on those phrases that are the most relevant. The goal isn’t just to bring more traffic to the site, but that these phrases result in conversions.

I focus on lead producing keywords or words that have the potential to produce sales.