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BURNETT PREPARES TO REVAMP, NAME NEW CEO

Published on May 24, 1999.

[chicago] Leo Burnett Co. will announce a series of strategic changes in coming months, including a new CEO and a paring back of its mini-agency structure, Crain's Chicago Business reports. Chairman-CEO Rick Fizdale, 59, is expected to tap Chief Operating Officer Roger Haupt, 50, to succeed him as CEO as early as this summer, executives close to the company said. Burnett also will trim its mini-agency system to as few as three units. A deal for Dentsu to buy at least a 10% stake in Burnett is expected to close this summer.

Tobacco shops shut out of anti-smoking work

[washington] Advertising agencies that handle work for any part of a tobacco company would be excluded from bidding for what could be a more than $200 million national anti-smoking advertising account. The campaign will be launched by a national tobacco-control group, being set up as a result of the settlement reached with state attorneys general. Former Florida Director of the Office of Tobacco Control Chuck Wolfe, hired last week to oversee the foundation, said he will make the recommendation to exclude agencies with "conflicts" at a June board meeting. The policy would exclude many major agencies from bidding on anti-tobacco work or media placement.

Hasbro rumored to be starting review

[new york] Rumors circulated last week that Hasbro may toss a piece of its business into review. The marketer did not return phone calls; agencies contacted said they were unaware of a pending review. The toymaker has five roster agencies in the U.S.: Griffin Bacal, Grey Advertising, Jordan McGrath Case & Partners/Euro RSCG, Posnick & Kolker and TBWA/Chiat/Day.

Igiel named prez at Media Edge unit

[new york] Bob Igiel has been appointed president of the newly created Broadcast Division at the Media Edge, the New York-based subsidiary of Young & Rubicam. Mr. Igiel had been exec VP-U.S. director of broadcast and programming for Media Edge. Also, Mitch Burg has been named chief operating officer of the company, from exec VP-director of U.S. media planning.

Cover Girl line to get $25 mil launch

[hunt valley, md.] Procter & Gamble Co. will spend approximately $25 million to launch an extension of its Cover Girl makeup brand, Cover Girl Smoothers, including P&G's largest ever sampling effort with 80 million samples. The line of moisturizing foundation, liquid makeup, lip color and eyeshadow will be available in stores this fall. Print and TV ads from Grey Advertising, New York, will break in October.

[elmhurst, ill.] Keebler Co. is rolling out a line extension of Cheez-It called Chip-It, a thin-sliced snack cracker to compete with Nabisco Biscuit Co.'s Air Crisps. TV tags on existing ads will support the extension, with consumer promotional programs to follow later this summer. Leo Burnett USA., Chicago, is the agency.

Deloitte searches for global shop

[new york] Deloitte Touche Tohmatsu is meeting with general advertising agencies to add a global shop to its roster. The consultancy already works with Tierney & Partners, Philadelphia; Keiler & Co., Farmington, Conn.; Ingalls Advertising, Boston; and Ogilvy & Mather Canada, among others. Spending is still undetermined, but the incumbents' assignments won't be affected by this review, said John Allen, consultant with Lippincott & Margulies, New York.

Omnicom to buy Direct Partners

[santa monica, calif.] Omnicom agreed to acquire Direct Partners, a Santa Monica-based direct marketing agency, Advertising Age has learned. Terms of the deal were not disclosed. The 5-year-old agency, with estimated revenues of $35 million to $40 million, has a client list including DirecTV, Earthlink Sprint, eToys.com, Microsoft Corp., Sony Corp. of America and Universal Studios.

[plano, texas] Electronic Data Systems Corp. has narrowed down to two finalists in its estimated $50 million global account review. Incumbent Bates Worldwide, New York, and Fallon McElligott, Minneapolis, pitched late last week.

F.Y.I.

Oracle Corp. narrowed the review on its estimated $50 million review to Bozell Worldwide, San Mateo, Calif.; Leo Burnett USA, Chicago; DDB Worldwide, Los Angeles; Grey Advertising, New York; and Y&R Advertising, San Francisco. . . . Keds Corp. to Merkley Newman Harty, New York, from Foote, Cone & Belding, San Francisco, as agency of record for its $11 million account. . . . Bruce Kelley, a former executive at Lowe & Partners/SMS, New York, is said to have signed a contract last week to return to Lowe, possibly as part of a dual upper-management team. Rob Quish, Ammirati Puris Lintas' Iridium and Lego worldwide account director, is said be negotiating for the other spot. . . . Moss/Dragoti, New York, dropped out of the estimated $8 million New York State Department of Economic Development review. Partners & Shevack/Wolf, Grey Advertising and incumbent Toolbox Communications, all New York; and Smith, Syracuse, N.Y.; are said to be the remaining contenders. . . . Jane Owen to VP of marketing-hair color for the U.S. retail business of Bristol-Myers Squibb Co.'s Clairol unit, from senior product manager. She succceeds Jane Mattson, named VP-general manager of Clairol's professional products division. . . . Cliff Freeman & Partners, New York, won the Agency of the Year award at the 40th annual Clio Awards ceremony, while DDB Worldwide won the first-ever Agency Network of the Year award. . . . Autoconnect.com to Doner, Detroit, as first agency for the 1-year-old automotive shopping Web site's $15 million offline account. . . . Ameritrade's new company OnMoney.com is believed to have named finalists in its $50 million multimedia launch campaign. Finalists are said to include Ogilvy & Mather, DDB Worldwide and Saatchi & Saatchi. . . . CMP Media's founders and majority owners, the Leeds family, will give employees a $50 million bonus using proceeds from CMP's $920 million sale to United News & Media. . . . MindSpring Enterprises to Fallon McElligott, New York, from Huey/Paprocki and Match for the