• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

Derek Jeter's No. 2 jersey was No. 1 in sales in 2010.March 23, 2011: Derek Jeter, Joe Mauer and Roy Halladay are now considered the Kobe Bryant, LeBron James and Kevin Garnett of Major League Baseball — at least as far as jersey sales are concerned.

Entering the 2011 season Jeter, Mauer and Halladay have the three most popular jerseys among all MLB players, according to figures released by baseball and the MLB Players Assn. Numbers are based on sales figures from 2010 provided by Majestic Athletic, Bangor, PA, which since 2005 has been the exclusive jersey provider of MLB.

Bryant, James and Garnett have the top three best selling NBA jerseys, according to the most recent sales figures released by the NBA.

Although specific figures were not released, MLB said sales of officially licensed MLB merchandise "reached an all-time high in 2010, with total licensing revenues up 6% over the previous year."

For Cliff Lee, who is now a member of the Philadelphia Phillies, the figure included sales of his Seattle Mariners and Texas Rangers jerseys, both of whom he pitched for during the 2010 season.

Among the top 20 best-selling jerseys, four belonged players on the Yankees; three to the Phillies and Rangers; and the World Series champion San Francisco Giants, Red Sox and Minnesota Twins had two each.

The Los Angeles Dodgers accounted for the No. 3 best selling merchandise in baseball in 2010.Ironically, through the season of 2010, the Yankees, Red Sox and Giants did not display their players' names on their official home uniforms, and the Yankees were the only team not to have names on official road jerseys. Names are placed on replica jerseys offered for sale.

According to the Baseball Hall of Fame, in 1929 both the New York Yankees and Cleveland Indians became the first teams to put numbers on the back of player jerseys.