BMW announced earlier in the year that they were switching advertising agencies. You all remember the "JOY" ads. They were supposed to add a sense of humanity and humility to the BMW brand but instead in our opinion weakened the sharp and aggressive Ultimate Driving Machine image that only a company like BMW can pull off. Well, after a year of BMW's most expensive ad campaign in history "JOY" is gone and the Ultimate Driving Machine is back. A new ad agency has taken over, the agency responsible for JOY was let go. About freaking time, check out the first of the new Ultimate Driving Machine ads below.

they give a bottle of wine when you buy the car, for the rest of year you can just call them and say "it's empty", a guy will be sent to you and he gives another bottle.
and it's not a cheap wine (don't remember the name).

they give a bottle of wine when you buy the car, for the rest of year you can just call them and say "it's empty", a guy will be sent to you and he gives another bottle.
and it's not a cheap wine (don't remember the name).

Well depending on the wine that might actually be a good value. I'd dig a deal like that.