And the meaning is…

Obviously PayPal wants you to think they treat every member special. But does this saying go against everything our parents have told us… our teachers have pounded into our heads… our very country has sold us: you can achieve anything if you have the talent and the work ethic.

The truly special succeed.

Or maybe it’s a wake-up for all those helicopter parents who tell their children how special they are when they really aren’t. For children’s sports teams that give trophies to every child on every team, regardless of who won or lost the game (if they even keep score, that is).

Or maybe this ad campaign is merely a reflection of that very phenomena. We’ve raised a generation of children who all think they’re special…so PayPal is acknowledging it with this bizarre turn of phrase.