User Experience UI/UX

What is a User Experience?

“User experience (UX) focuses on having a deep understanding of users, what they need, what they value, their abilities, and also their limitations.” defined by Usability.gov

Optimizing for best user experience is the best content and SEO strategy. Content Strategy & SEO are interdependent. We know from RankBrain, Google’s AI Algorithm that ranks websites based on users engagement.

What are the KPIs for best user engagement?

In my opinion its the CTR & Bounce rate. If you think I am missing on anything, please comment below.

Even though backlinks continue to be the cornerstone of Google’s Algorithm, it’s clear that user experience (UX) signals to influence search engine rankings results.

You can also visit Google Analytics by going to Behavior > Site Speed and check for yourself the changes you make to your pages whether turn out to be practical.

Dwell Time or Bounce Rate

In my opinion, the bounce rate is one of the most critical factors. Reminds me of Google RankBrain Algorithm that works based on User experience. We know key KPI for measuring user experience is Bounce Rate, which tells Google if the user found your content helpful and relevant. I strongly advise deleting pages with higher bounce rate to reduce the overall website rate. Below from @Baclinko, you will see the correlation between bounce rate and Google Rankings.

BackLinks

Backlinks to your website are a signal to search engines that others vouch for your content, also know as “Vote of Confidence” are highly valuable for SEO.

Backlinks are not as relevant as it used to be in the beginning years of SEO and SEM.