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DUBAI: One of UAE’s leading bakery chains, Al Jadeed Bakery on Wednesday (15th October) launched its new identity along with a new logo.

At the same time, Al Jadeed Bakery also announced that it has made an investment of Dhs. 50 million towards restructuring the company with extensive technology upgrade as well as the widening of its distribution network.

During the event, the company also unveiled their new product packaging and the launch of a new website. Al Jadeed Bakery has also taken strong initiatives to expand and upgrade their fleet of delivery cars through Shift Car Rentals & Leasing, a part of AW Rostamani Holding, exclusive dealer of Nissan vehicles in Dubai and the Northern Emirates.

The new brand lift has been initiated to offer a refreshed and contemporary look and to make a strong declaration that the brand has not only upgraded its image but also the technology, infrastructure and business processes.

With over 35 years of experience, Al Jadeed Bakery, is known for its wide range of baked goods, frozen foods and food ingredients and serves over 200 varieties of products from Arabic snacks, sweets and confectioneries to Iranian cookies, cakes, Asian sweets and European breads.

The bakery prides itself on providing locally made, fresh natural ingredients with no preservatives, and for maintaining high standards of hygiene through their automated plants and advanced technology.

“We are delighted to witness yet another milestone of Al Jadeed Bakery and are confident about our expansion plans. Quality has always been our priority and the new investments are driven to further raise the standard, ensuring quality products to the community”, commented Abdulla Saif Obaid Al Hathboor, Chairman of Al Jadeed Bakery.

“Al Jadeed Bakery was the first automatic bakery in the UAE and with our expansion plans in place and product outlook we intend to be at the forefront of the bakery business in the UAE. All the favorites will remain on the menu but with new twists that offer something for everyone”, added Arif Rashid Al Majid Guraiban, Managing Director of Al Jadeed Bakery.

“We are very proud and excited to partner with Al Jadeed Bakery in their journey of success. We believe the new fleet of Nissan Urvan will deliver a competitive edge”, said Khalid Abdul Wahed Al Rostamani, Vice Chairman of AWRostamani Holding.

Al Jadeed Bakery has 21 outlets in leading supermarkets across the UAE, 9 own outlets and a wide distribution network consisting of a fleet of 120 vehicles and around 600 dedicated employees. They were the first automatic bakery in the UAE. Currently, there are three factories for production –Dubai, Abu Dhabi and Ras Al Khaimah and distribution offices across all Emirates.

Dubai: UAE's leading bakery chain, Al Jadeed Bakery, has launched ints new identity and revealed their new logo today, 15th October, 2014 at Baniyas Ballroom 3, Grand Hyatt Dubai. Highlight of the event included unveiing of their new product packaging and the launch of their new website. Al Jadeed Bakery has also taken strong initiatives to expand and upgrade their fleet of delivery cars by shaking hands with Shift Car Rentals & Leasing, a part of AWRostamani Holding, exclusive dealer of Nissan vehicles in Dubai and the Northern Emirates. An investment of 50 milion Dirhams has been made towards strengthening their already estabished brand.

The new brand lift has been initiated to offer a refreshed and contemporary look and to make a strong declaration that the brand has not only upgraded its image but also the technology, infrastructure and business processes.

With over 35 years of experience, Al Jadeed Bakery, is known for its wide range of baked goods, frozen foods and food ingredients and serves over 200 varieties of products from Arabic snacks, sweets and confectioneries to Iranian cookies, cakes, Asian sweets and European breads. The bakery prides itself on providing locally made, fresh natural ingredients with no preservatives, and for maintaining high standards of hygiene through their automated plants and advanced technology.

"We are delighted to witness yet another milestone of Al Jadeed Bakery and are confident about our expansion plans. Quality has always been our priority and the new investments are driven to further raise the standard, ensuring quality products to the community", commented Abdula Saif Obaid Al Hathboor, Chairman of Al Jadeed Bakery.

"Al Jadeed Bakery was the fist automatic bakery in the UAE and with our expansion plans in place and product outlook we intend to be at the forefront of the bakery business in the UAE. All the favorites will remain on the menu but with new twists that offer something for everyone", added Arif Rashid Al Majd Guraiban, Managing Director of Al Jadeed Bakery.

"We are delighted to witness yet another milestone of AI Jadeed Bakery and are confident about our expansion plans. Quality has always been our priority and the new investments are driven to further raise the standard, ensuring quality products to the community", commented Abdulla Saif Obaid AI Hathboor, Chairman of Al Jadeed Bakery.

" AI Jadeed Bakery was the first automatic bakery in the UAE and with our expansion plans in place and product outlook we intend to be at the forefront of the bakery business in the UAE. All the favorites will remain on the menu but with new twists that offer something for everyone", added Arif Rashid Al Majid Guraiban, Managing Director of AI Jadeed Bakery .

"We are very proud and excited to partner with Al Jadeed Bakery in their journey of success. We believe the new fleet of Nissan Urvan will deliver a competitive edge", commented Khalid Abdul Wahed Al Rostamani, Vice Chairman of AWRostamani Holding.