My Singing Monsters signs master toy partner

PlayMonster will launch the first wave of playthings based on the game app in North America and the UK next fall.

Mobile game partners Wind Sun Sky, Skybound Entertainment and Big Blue Bubble have tapped PlayMonster as the North American master toy partner for their My Singing Monsters app (pictured). The Wisconsin-based toy and game company will launch figures, playsets, games and accessories as part of this multi-year deal brokered by Alita’s Brand Bar CEO Alita Friedman.

The first wave of products is set to hit shelves in the US, the UK and Canada next fall.

Available in the App Store and Google Play Store, My Singing Monsters lets players breed and raise singing monsters, each of which has its own unique sound. Different melodies can be created by mixing and matching a variety of monsters.

Earlier this year, graphics and accessory company FanWraps inked an agreement to create a line of automotive products, home décor, collectibles and electronic accessories inspired by the mobile game.