Kanika Kanojia

Google has been focusing on making progress with both the intricacies of their search engine as well as ensuring their search analytics is top notch. Now, with these new moves, our seasoned search engine marketers and optimizers have had to find new ways to ensure that they stay on top. But, along with this, have […]

In order to make it even more user-friendly, Google has made some major changes to redesign the structured data testing tool. The added overlay box asks for the URL you want to test or a snippet of sample code. This development was confirmed by Google’s John Mueller on Google+. Here’s a snapshot of the redesigned […]

Google has launched the full version of mobile-friendly algorithm’s update. As confirmed by John Mueller on Twitter, the algorithm has been launched fully and is live in the mobile Google search results. According to SEO professionals, this isn’t related to tools saying there is an update because those tools primarily check desktop-only results, including Mozcast. […]

Google has recently updated how they calculate some of the clicks and impressions in the analytics report. It is believed that this development is going to impact mobile apps significantly. John Mueller from Google further informed that Search Analytics report now includes Knowledge Panel in various Rich Snippets and in the local results in Search […]

The latest version of Google My Business API has been released with several new features added to it. Check out the full list for your reference Attributes Add category-specific details about locations Reviews: Retrieve and reply to business reviews using the API Find Matching Location: Find and manually sync locations of existing maps with your […]

Jelly has been re-launched and the Q&A app has been given a renewed life. The social search engine which was originally introduced in 2014 had not been accepted as widely as was being anticipated. This is why it was recalled so that makers could make adequate changes and reintroduce an updated version. The site has […]

For any retailer/ wholesaler who have tried setting up shopping feeds, it’s quite clear that it is a very complicated task. Product feed and formatting can prove to be incredibly tedious, let alone management. So, in another much appreciated move, Google has announced the release of Feed Rules which are aimed at making management of […]

Google has begun experimenting with a number of different formats for their text ads. This move has come up right on the heels of Google decision to remove on all right hand side text ads. The new format for dubbed expanded text ads will feature longer headlines. While, the current norm is to have headlines […]

Given the spate of discussions about the effect of connection speed on a website’s ranking; Google’s Paul Haahr tweeted and clarified that Google doesn’t have a bandwidth ranking signal. Here’s a snapshot of the said Twitter conversation: Google has added features like AMP to increase page-loading speed. This is especially useful when the user is […]

Google has recently shared an e-mail with Adword advertisers and notified them about the changes that are coming to their search ads on Google Maps. As a result, some of the changes were noticed with ads in the local finder results. Further, it seems some more changes are there in the pipeline. This means if you opt […]