Boston/New England Chapter

Learn about social media, podcasting at 2016 Boot Camp

This year’s Boot Camp will be held Monday, Sept. 19, from 8 a.m. to 1:30 p.m. at the offices of TechTarget at 275 Grove Street in Newton, Mass. Sessions will include:

Learn how to be more successful at multitasking across the social media spectrum. Ben Rubinstein of TechTarget is the go-to guy for social media and regularly trains people on the topic. He’ll have tips for optimizing your social media routine.

Podcasting: a huge opportunity for content creators. Tools exist to permit fairly rapid creation of podcasts. Members of New England Podcasters will be on hand to provide an overview of commercial tools, philosophy, promotional methods, and a few short demos of what’s involved.

Steve Maas, author of a new biography of B2B pioneer Norman Cahners, was the keynote speaker at our banquet.

ASBPE Boston 2016 Azbee Banquet

We met at John Harvard’s Brew House in Framingham. Regional winners from publications based in Maine, Massachusetts, New Hampshire, Vermont, and Rhode Island were honored with regional Albee awards. The event featured a keynote talk by Steve Maas, author of a recent biography of B2B publishing pioneer and philanthropist Norman Cahners. Excerpts of the book can be read at the Folio: website.

We enjoyed drinks and appetizers at Sidney’s Grille in the Meridien Hotel while hobnobbing with other business-to-business media pros. The special topic of this Third Thursday was Social media best practices

Editors and designers gathered at John Harvard’s Brewery & Ale House for networking, plus appetizers and drinks courtesy of ASBPE at the same time that other ASBPE chapters across the country gathered for their own happy hours. The event had a theme: Handling Increased Job Responsibilities. ASBPE national gave away an iPad mini to the attendee who tweeted the best, most insightful comment from the event.

The winner for October was came from David Wallace (@deedubya), at the Boston chapter happy hour, who tweeted:

Editors and designers gathered at Sidney’s Grille in the Le Meredien hotel in Cambridge, Mass., for networking. Appetizers and drinks were provided by ASBPE. Other chapters across the country held similar events. The events had a theme: How to Conquer Twitter as an Editor. Editors were encouraged to discuss that topic and to tweet observations from the event. ASBPE national gave away an iPad mini to the attendee who tweeted the best, most insightful comment.

Becoming a member of ASBPE is now free for qualified business-to-business editors, writers, freelancers, art directors, designers, and other B2B media professionals. Membership offers:
> Free access to monthly training webcasts
> Discounts on educational and networking events at the national and local chapter level
> Reduced entry fees for the prestigious Azbee Awards of Excellence
> And more!