Annika Fleur Seidel is a Melbourne based Art Director and Illustrator. With a background in graphic design, she works across a number of disciplines including fashion, styling, product design, print and animation.

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Bulmers

Concept and Illustration for a Bulmer's ad spot for Rooftop Cinema, based around the idea that magic happens when Bulmers and ice combine. The moment was depicted through simple, striking graphics ­- a glass of Bulmers is poured, and when the ice drops into the glass we are transported into a coloured graphic explosion echoing the taste experience.