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I think this is smart and a good move by Omega – define a certification profile that represents a standard more consistent with modern watches and materials, particularly anti-magnetic. Kudos to Omega.

That’s beautiful omega pushing the envelope I have Hamiltons, Rolexes, victorinox, breitlings and several other watches, . I don’t think there really is a king of watch horology…. Just a lot of great watches. I’m thankful to omega and look forward to getting my first one Christmas 2015.

I was talking about the feeling that Omega is always trying to prove that they are equal to Rolex (like that line in Casino Royale When Bond is asked “Rolex?” and answers “No, Omega”. as if wearing their watches wasn’t enough that they had to specifically name “the God of watches”.. I have several Omegas and love them but it seems to be that Omega is trying all sorts of gimmicks (who needs 15,000 Gaus but radiologists?) instead of focusing on true horology.

If making an entire movement antimagnetic is not true horology… What else then? I recommend you to inform yourself about the strength of magnetic fields around us and to judge thereafter again. You will surprised what you will learn…

It’s a clever move to certify exactly those characteristics that define the strategy for Omega. Inviting all other brands to confront their products to this new standard so obviously reveals Omega’s strenght. Currently there should be no watch from another brand that could successfully pass this test.

I remember that the Swatch Sistem 51 movement is made of non-magnetic materials, too. And despite the officially stated +/- 7 seconds accuracy all owners report a much better accuracy. It has a power reserve of 90 hours. Now imagine the Swatch Sistem 51 watch would pass this new superlative certification standard for watches while almost all other watches of highly appreciated brands fail…