Predicting The Top 5 Affiliate Marketing Trends for 2016

So the holidays are in full effect and Christmas is upon us, 2015 has been a doozy?! Here at AIM we have made some great strides, and are very much looking forward to everything the New Year has in store. So with 2016 looming I thought a prediction of potential affiliate marketing trends to help your business prepare for the year ahead was in order.

1. Are we sick of hearing about Mobile yet?

Well get used to it because the user growth of this trend isn’t slowing anytime soon. In the next few years experts estimate that consumers will complete more than $170 billion in sales through mobile devices. So along with this there comes opportunities to explore mobile advertising with a variety of different methods.

We’ve all heard how important mobile is to any digital marketing strategy, of course affiliate marketing is no exception. In 2014 interestingly enough the growth of mobile commerce outpaced the overall growth of ecommerce, and in 2015 mobile traffic is set to exceed even desktop traffic. So how does this affect ecommerce? During 2014 ShareASale, one of the major affiliate networks accounted 25-30% of traffic and 15-18% of orders on Cyber Monday were from mobile. These segments are growing and due to the current limitations of certain networks attribution models both merchants and their affiliate programs are missing out on revenue.