21 August 2013

Latest Korean Beauty Trend: Cushion Foundation

A few days ago I was talking about the newly released Any Cushion product from Etude House. The Foundation Cushion has become a huge trend in South Korea. Etude House isn't the only brand who sells them. Almost every Korean brand has it in their assortment already. Since this product is new to many of you, I decided to share a few foundation cushions from different Korean brands in today's blogpost. If you got any questions, leave a comment below.

.CUSHION FOUNDATION
Are you tired of using a beauty blender or a make up brush? You can try cushions out now! All Cushion Foundations in the market has the same kind of packaging - it comes in a small portable compact that can be refilled. It also has a dual air puff which is non-absorbing and the product is lightweight. The looks are the same but it seems to have the same benefits as well. It's a 5 in 1 product: whitening, sunscreen, soothing, sweat-proof and it is long lasting. Some of them has cooling & brightening effects and are moisturizing as well (8 in 1). The main differences are the coverage, finish and shades.

LANEIGE SNOW BB SOOTHING CUSHION SPF 50+ PA+++
Laneige is one of my favorite brands, lots of their products has cooling effects and this product isn't an exception. The snow BB soothing cushion comes in 4 shades: #13 True Beige, #21 Natural Beige, #23 Sand Beige and #31 Brown Beige. It has a glowy finish. Suitable for all skintypes and it has 15g of product.

source: laneige.co.kr .IOPE AIR CUSHION XP SPF 50+ PA+++
To be honest I haven't tried any products from the brand IOPE before, but i know this brand is quite popular in South Korea. What makes this air cushion so different from the others? This air cushion has pore minimizing benefits, has brightening ingredients and the coverage is medium. It comes in 5 shades: #21 Natural, #21 Cover, #22 Shimmer, #23 Natural and #23 Cover. Suitable for all skintypes and it has 15g of product including 1 refill of 15g, so 30g in total!

WHERE TO BUY?
You can purchase this at w2beauty.com with a free gift for $44.04 and at ibuybeauti.com for $32.99 without a free gift.

source: w2beauty.com

.THE SAEM ECO SOUL CC CUSHION SPF50+ PA+++
Also The Saem has a CC Cushion in their assortment. It's an 8 in 1 product with a great cushion which is very moisturizing. They sell it in 2 shades: #21 clear beige and #23 rich beige. There is 13g of product in it.

WHERE TO BUY?
You can purchase this at w2beauty.com for $24.23 and at koreadepart.com for $18.74. Compared to others, this one is less expensive.

source: thesaemcosmetic.com

LIOELE MOIST BEAM CUSHION PACT SPF50+ PA+++
The moist beam cushion from Lioele is only sold in 1 shade which is suitable for light skin tones. It's such a pity that it only comes in one shade while the other brands has it in at least 2 shades. There is 13g of product in it.

Overall this product is quite expensive and it only has 15g of product in it, not much i would say. If you ask me which one is better. I can't give an answer on that question since I don't own any of the above products, so I can't compare them. I hope I can get my hands on any of these to try it out! Have you tried a cushion foundation yet?