Behind the Scenes at a Trade Show

7:00 AM - U2’s It’s a Beautiful Day blares on my alarm and it is time to get up and get ready for our next trade show. As I head into the office, Kevin Hopler is putting the finishing touches on handout materials and and we talk about the products that will be on demo and go over the plan for the day. After that, we pack up our materials and head down to Edison, NJ for the New Jersey APWA Expo.

9:30 AM – We arrive and set up our booth and handouts, including our ever popular WeatherWorks bottle openers. I drink a Mountain Dew to give me a jolt and we are ready for the show to begin.

10:00 AM – Many current clients and show attendees are moving from booth to booth along the trade show floor. As they stop by our booth we explain to them about our forecast and alert service. We go over how our service can save time and money over both the winter and summer seasons by cutting down on overtime costs along with the assurance of having a meteorologist watching your areas 24/7.

As the morning continues, we handout many business cards and flyers and answer questions. In my opinion, nothing tops the adrenaline of having a crowd of people around your booth wanting to learn more about your company and services. We are proud to work with over 100 municipalities across the Northeast and over half the county road departments in New Jersey.

1:00 PM – The show is wrapping up as the attendees begin to leave. We get in a few final words as some people are still curious at our booth, then break down our display. We pack up the car, head up I-287, and arrive back at our office in Hackettstown, NJ. It has been another successful show and we cannot wait to go to our next one - The Connecticut Assosciation of Streets & Highway Officials Equipment Show in Wallingford, CT on May 12th.

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