»This book […] intends to explore the concept of gamification, its history and applications, its implications for theory and practice. It also aims at doing more than simply mapping a trend, or providing guidelines for the design of gamification apps. In this book the concept of gamification will be rethought, through several distinct approaches and a multitude of questions. […] we hope this publication will revamp the debate on gamification as a much more general concept for the study and adoption of games, or game-like environments, and their influences in contemporary life.«