Welcome to New Coast Marketing... the Business and Marketing Plan Experts

... where a unique confluence of dynamic creativity, strategic planning, tactical guidance and broad market penetrating experience comes together under one guiding concept: Surpassing our clients’ marketing consulting expectations by delivering superior results, to the planned budget and on time. New Coast Marketing is your partnering resource; we're experts in competitively priced business and marketing plan creation, tactical 'game plan' development and superior content creation that excels at prospect targeting.

Based in Kansas City – home of Sprint, Hallmark, YRC (Yellow Freight/Roadway), DST Systems, H&R Block, the Kauffman Foundation, Applebees and Garmin – New Coast Marketing's founder Mike Joseph draws on the best talent and most sophisticated resources available to deliver effective and timely solutions to today’s complex marketing, advertising and promotional challenges. The list of support talent reads like a Who's Who of corporate and independent creative success. We'll develop that which works best, proven through time-honored knowledge and extensive team experience. Market understanding and demographic targeting is our milieu, with data-driven variable content that's delivered across multiple channels, our creative palette.

What we do:Along with content generation, we specialize in building business and marketing Roadmaps, so you - and your stakeholders - won't get lost. New Coast Marketing develops go-to-market strategies based on market segment research, competitive analysis, and a deep understanding of your goals, expectations, and products. We create a strategic plan addressing growth potential, SWOT, market conditions and resource requirements. Following up with a tactical Roadmap, the end result is a fully realized "call-to-action" strategy ready for implementation, whether by your team, ours, or cooperatively.

Starting a new business or expanding into new territories? Launching a new product or product line? Tackling a new market segment? Lining up investors to fund your dream? You'll need the Roadmap that provides 360° visibility, so you’re not blindsided by the unexpected... and a story that is clear, concise and easy to grasp.

Does your project require a business development plan for investors? A marketing strategy emphasizing an emotional appeal? A big, visual, multi-channel splash? A small social media groundswell? An iPhone app? A trackable rewards, loyalty or incentive program? In-the-trenches footwork? A trade show theme, booth and marketing materials? A customer contact capture program for list development? Deep competitive research? Organization meetings to get everyone in sync?

We can do all that and more, and then craft an approach that hits the mark. We'll create the content you need. Tight budget or phat, we'll work within your constraints. Large campaign management or byte-sized single-threaded project, we'll size our efforts accordingly.

Importantly, New Coast Marketing doesn’t do ‘cookie cutter.’ Each of our clients’ projects is embraced with fresh eyes and tackled by dedicated talent delivering the most effective combination of creative ideas and proven processes, all while using the most current marketing technologies.

From highly advanced consumer or business prospect targeting using the latest data-driven online interfaces and personalized toolsets, to web and print content, New Coast Marketing helps you build the most effective marketing programs possible.