Syllabus Exchange

The Syllabus Exchange, in partnership with the Broadcast Education Association, gives educators a way to enhance their curriculum by sharing ideas and teaching materials. Our goal is to provide a database of course syllabi, assignments, exercises and other teaching materials that can be shared. Our focus is in the area of journalism, electronic media and communication studies. We welcome not only editorial-sequence syllabi but also those from related fields, such as advertising and public relations. We also welcome high school and other teachers.

While we review each upload for appropriate content, we don't edit or warrant the material.

Here's how it works. When you share a syllabus, assignment or other teaching material, you'll receive 100 Poynter NewsU Training Points. To download a training resource, you will need 50 points [for each resource]. To get everyone started, we are giving every registered user at Poynter's NewsU 100 points. That means you can download two resources before you start sharing.

Level

This is a syllabus for a magazine publishing class at San Francisco State University called The Contemporary Magazine. In the course students study all aspects of magazine publishing -- editorial content, audience development, design, advertising, alternative revenue streams, etc. -- and then work in teams to create a launch plan for a new magazine.

The nature and problems of individual, interpersonal and organizational communication in business. Various verbal techniques such as presentations, graphics, public speaking and writing will be developed and practiced for effective organizational and individual performance. (This is a writing intensive course.)

This course will present the development of an Internet business strategy with a particular emphasis on the marketing functions of advertising, promotion, distribution, and project management. Current and experimental applications will be taught on the classroom computers.

Syllabus for a 2 unit (half semester) course offered at the Center for Management in the Creative Industries, a partnership between Claremont Graduate University, the Drucker School of Management, the Sotheby's Institute, and the Getty Leadership Institute.

The course examines the business models relating to the production and distribution of books, music, films,
television programs, sports, news and information, and related industries.

An assignment that combines the topics "Informal Report" and "Memo Format". It also requires students to consult (and cite) scholarly, academically-acceptable, resources from the "hidden web". It has the added benefit of introducing students to an important element of 21st century business communication: effective web design. The students will "educate" themselves on the topic in order to produce and analysis directed at upper level management.

This written exercise requires students to monitor or rather listen to how two companies engage with their audience on multiple social media platforms over one month. More advanced classes may monitor for the semester. Students learn from the bad and the good examples provided by how these companies engage with their audience. Students present their findings to the class.

Learning module designed to introduce you to Project Management skills:
1. Be able to define a project (client requirements, constraints, etc.)
2. Know why and how to analyse the risks of a project
3. Be able to choose an appropriate lifecycle for a project
4. Be able to estimate and plan, control and end a project
5. Gain practical experience in project management :
a. Work on a project within an international group
b. Start and organize a project
c. Identify problems and solve them
d. Make project status presentations

This sheet helps students craft an effective class presentation, enhancing it with a slideshow. It instructs students to focus on their words, not the slideshow itself. It was created for a History & Issues of Journalism course but can be applied in any class with public-speaking requirements.