Wrath of the 1337 King: seriously, wtf?

This Wired article put me onto a 'mockumentary' site advertising something called 'Wrath of the 1337 King', 'a movie about ATHENE best Paladin in the world' [sic]. Watching the trailer [NSFW language] the first time yields a mix of bemusement and humor. Watching it a second time makes me wonder if it's a complete bit of flummery from the top down: Is ATHENE for real, and he's just unaware that this documentary is being made to ridicule him, or is ATHENE an actor?

Honestly, I could make the case either way. It's well-known that World of Warcraft has the ability to make fools of otherwise rational beings, and the YouTube phenomenon has caused many such fools to seek the light regardless of, or perhaps because of the potential scorn this may bring upon them. And thanks to Borat, odd, vaguely Slavic accents are in!

Is it still fun to watch clueless people be exposed to outrageous behavior? Does the fact that ATHENE is a Paladin add to the joke? Did it need to be a movie, or is the trailer enough? My favorite line from the trailer: 'Flash Heal: Kaboom kaboom kaboom kaboom!' More bits from ATHENE here and here.