Now available online for AASM members only is a Media Relations Toolkit that will guide you through the process of promoting your sleep medicine practice through local media. The Insider’s Media Guide will help you learn how to build relationships with reporters so that they recognize you as a sleep health and medicine expert in your market. An assortment of customizable press releases and communication tools also will help you gain coverage from local media, enabling you to reach potential new patients and enhance the reputation of your practice. Download the free Media Relations Toolkit today!