Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

Fashion trends continue to have a strong influence on sales of jeans. Fashion trends are generally driven by international or local celebrities and the jeans that they wear, with these having an especially strong influence among younger consumers. ...

Jeans remained a fashion staple in Singapore in 2019, with high street and luxury brands engaging consumers via aggressive marketing campaigns. Due to their rising disposable income, men were becoming increasingly likely to spend on quality products,...

While demand for classical jeans remains high and fairly steady, sales increased slightly in 2019 due to growing competition from more innovative areas and the athleisure trend. Consumers tend to focus more on durability within jeans compared with ...

Jeans is one of the most developed categories in Brazil and, as a very mature product area, its growth rate is expected to be aligned closely with the evolution of GDP. Brazil is one of the most important denim manufacturers globally and one of the ...

Jeans are the cornerstone of any wardrobe and people of all ages, professions, and income levels wear them. In 2019, due to the current slowdown in the economy, low-mid price range brands are among the most popular. To increase sales many brands ...

The decrease of purchasing power during 2018 and 2019 resulted in a strong drop in sales of jeans in unit terms. In 2019 jeans registered the fourth consecutive fall in units, despite growth in current value terms. Jeans became key products for all ...

Although all price segments within jeans recorded strong current value growth in 2019, standard jeans registered the best performance, indicating a slight migration from economy jeans to higher-priced standard jeans. This was a result of the ...

Value growth of jeans slowed down in 2019, despite jeans being highly demanded historically as well as more recently in Thailand, where the street fashion trend still includes jeans – especially jeans with sneakers. Denim is highly visible among Thai...

Standard jeans again recorded the strongest current value growth in 2019 due to the growing popularity of fast fashion brands, including H&M, Zara, Mango and Uniqlo, which offer an extensive product range and continually launch new designs in both ...

Declines are seen in jeans due to such apparel not being of high fashion in Hong Kong. Once reason for this is the athleisure trend for casual and sports-inspired apparel, and another is the fact women in Hong Kong tend to favour dresses, skirts and ...

As was the case in other European markets, jeans registered a negative performance in France in 2019, with total volume and current value sales declining. The category’s poor showing was partly the result of the deconsumption trend, with many ...

Casual clothing is increasingly widely worn in Ukraine and jeans are a popular choice of apparel. Jeans are popular with men and women and Ukrainians typically wear jeans for work, studying and leisure. While men are typically content with a limited ...

The jeans category in Chile has not escaped the recession that challenged the apparel industry in general in 2018 and 2019. The category’s sales have continued to fall and it also has to fight against a strong informal market that has been impossible...

A young and urban population is expected to continue driving demand for jeans, which have become a must-have fashion item, over the forecast period. Whilst the category’s growth potential was weakened by a slow economy since 2016, economic recovery ...

Jeans in Turkey is expected to see overall volume and current value growth rates slow gradually during the forecast period. This is partly due to maturity, but also attributable to increasing competition from other product types, particularly ...

Men’s economy jeans is seeing the strongest value growth in 2019, closely followed by women’s economy jeans. However, in value terms, the economy women’s jeans segment is around three times that of the economy men’s jeans segment, because women are ...

Whilst economy and standard jeans account for the largest volume of sales, premium and super premium jeans are recording the highest and fastest volume growth, and premium jeans records the highest value growth in 2019. Whilst premium and super ...

Jeans saw positive current value growth in all price segments in 2019, benefiting from ongoing convenience and informality trends, discounting, increasing popularity of e-commerce and strong, high-profile marketing activities by leading brands in ...

Jeans witnessed further retail value growth in 2019, benefiting from fashion trends favouring casualwear. In line with the low disposable incomes in Greece, economy jeans is the best performer both in men’s and women’s jeans. Greek men, however, tend...

Although all price segments of jeans recorded good retail value growth in 2019, a slight tendency to upgrade to standard and premium jeans was observed over the course of the year, although this was not evident for super premium jeans. Growing ...