“Our digital gift cards make it more personal than sending a person-to-person payment,” said Prashant Gandhi, head of digital payments for Chase, in a press release announcing the new option. “You can add a short message, too.” Chase said any customers with a consumer checking account can send digital gift cards to people residing in the U.S. The bank said it will continue to improve the service throughout 2019.

The new gift card feature isn’t the only way Chase is working with retail partners to bring more services to its mobile app. Late last year it announced the launch of Chase Offers, a program that will allow customers to find deals and earn statement credits when shopping at their favorite retail stores. Customers who log into their Chase app can access Chase Offers from more than 150 merchants including retailers, restaurants and many of the company’s existing merchant partners. Customers are able to select and add their chosen offers through the app — and then use them with eligible Chase credit and debit cards.