Reebok Z Target MarketIntroductionReebok is globally leading manufacturer in sports apparel especially comfortable and highly dependable shoes for athletes. The race of advertising and marketing to lead maximum number of consumers has brought Reebok to expand their target audience to reach out of their fixed domain and spread their message of quality products to more number of people. Reebok signed the star rapper Jay Z to represent Reebok in fashion market too. The shoe product signed by Jay Z got famous by the name of Reebok Z whose sales outnumbered all other shoe articles at the time of its release and it is still one of the most selling shoe products for Reebok [Michael McCarthy (2002)].Target Market of Reebok ZReeboks prime target for Reebok Z is urban class in USA who follow a certain trends in Hip Hop music genre and other global celebrities. Reebok Z is a fashion statement for street wear and fashion lovers who are less concerned with whats happening in the sports and more careful of their party wear and fashion shows. Reebok has tried to keep the prices low to make the shoe affordable for fashion market peeps. Understanding latest fashion trends a