BEIJING,
June 26, 2017 /PRNewswire/  Baidu, Inc. (NASDAQ: BIDU) (Baidu or the Company), the leading Chinese language Internet search provider, today announced that it has filed an automatic shelf registration statement on
Form F-3 with the United States Securities and Exchange Commission (the SEC) and a preliminary prospectus supplement under the registration statement, pursuant to which the Company proposes to sell
senior notes. The Company intends to use the net proceeds from the offering to repay existing indebtedness and for general corporate purposes.

The joint
bookrunners of the offering are Goldman Sachs (Asia) L.L.C., J.P. Morgan Securities LLC and The Hongkong and Shanghai Banking Corporation Limited.

This
notice is not an offer of the securities for sale in the United States of America. Any public offering of these securities in the United States will be made by means of a prospectus that contains detailed information about the issuer, which
prospectus may be obtained free of charge from EDGAR on the SEC website at www.sec.gov. Alternatively, the Company, any underwriter
or any dealer participating in the offering will arrange to send an investor the prospectus if the investor requests
it by calling Goldman, Sachs & Co. toll-free at 1-866-471-2526, J.P. Morgan Securities LLC at 1-212-834-4533 or HSBC Securities (USA) Inc. toll-free at 1-866-811-8049. A registration statement relating to these securities has been filed with the SEC and has become effective under the U.S. Securities Act of 1933.

This announcement shall not constitute an offer to sell or the solicitation of an offer to buy, nor shall there be any sale of, these securities in any
jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such jurisdiction. The securities referred to herein have not been and will not be registered under the
applicable securities laws of any jurisdiction outside of the United States of America.

About Baidu

Baidu, Inc. is the leading Chinese language Internet search provider. Baidu aims to make a complicated world simpler for users and enterprises through
technology. Baidus ADSs trade on the NASDAQ Global Select Market under the symbol BIDU. Currently, ten ADSs represent one Class A ordinary share.