OUR STORY

About the Store . . . J'aime (pronouced "Gem" - French for "I Love")

Brides consistently tell us that we have the most beautiful and current selection of any bridal shop in the Bay Area. Our buyers have a lot of fun shopping for dresses! Our goal is to bring brides the very best quality of bridal gowns ranging in price from $1000 - $2600 in the most beautiful and intimate setting. We call this "Moderate Couture." Couture quality bridal gowns, without the couture price tag. All of our gowns are less than a year old representing the best our designers have to offer.

Our service is the best in the Bay Area and we can prove it by our numerous awards from Wedding Wire and the TheKnot.com. If you need a recommendation just ask any of the following wedding professionals that have used us for their own weddings!

So many of our guests ask, "How did you get started in the bridal business?" The answer is simple, I couldn't find a wedding dress for myself. I wanted to find a bridal salon in the Bay Area that offered personalized service for gowns starting at $1,000 that didn't entail shopping in a warehouse. Bridal gowns that I fell in love with started at $3,000. I made it my mission to find designer bridal gowns that didn't have the steep price tags and to build a store that was intimate and felt like home.

"Do what you love and love what you do!" I am so blessed to look forward to work everyday. When I'm not in the store you can find me at the gym dancing, playing tennis, or hanging with my favorite ladies. Mostly, my husband and I are on the sidelines cheering our daughter Julia playing soccer(Go RAGE & Go Carondelet Cougars!) and our son Jenson playing Baseball. We are both St. Mary's graduates (Go Gaels!) and love living in the Tri-Valley. A big shout out goes to my mom, dad, and sister for always lending a hand. A huge thank you to my mom for teaching me how to sew!