Lady GaGa talks about her brand new 'ARTPOP' app at a press conference in Brooklyn where she introduces digital artist and app developer Max Weisel who helped her bring her app visions to life. She demonstrates the features of the new app on a tablet and also gives a moving speech about pop culture and its importance in human unity.

'Ok, everybody smile, we're scanning your 'Aura'', she explains, while indicating a personality feature on the app. Praising Max for his digital genius, she says, 'He has been working on this app with me for two years now. He's an incredible, incredible visionary, he's a brilliant mind and he really knows no bounds.'