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February 19, 2018News

STAN WAWRINKA TO LIVE STREAM HIS MATCHES FROM MARSEILLE VIA FACEBOOK – SUPPORTED BY HIS SPONSOR TGV LYRIA

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Marseille, February 19, 2018 – TGV Lyria and Stan Wawrinka have announced an exciting new project today. The railway company and the triple Grand Slam champion have joined forces in getting Stan’s matches from the upcoming ATP tournament in Marseille live to his Facebook page.

The former number 3 will have his matches streamed for his followers in Switzerland, the Netherlands, Belgium and Luxembourg. This will be the first time the current French Open finalist and his partners are providing such a unique experience for his fans.

“I am thrilled about this amazing opportunity to have my matches streamed on my Facebook channel. When I heard there is a chance for my Facebook fans to watch my matches from the Open 13 Provence, I knew this would make this great tournament even more special for me. My fans are always supporting me on social media and I’m happy that we can provide this experience to them. I’m sure it will be fun. A big thanks to my trustworthy partner TGV Lyria for making this happen. I enjoy engaging my fans as much as possible in what I enjoy the most, and that is competing against the world’s best. Hope everyone will enjoy as much as I will”, said the Swiss star.

TGV Lyria, the leader in railway connections between Switzerland and France, is excited to explore new territory in their relationship with Stan.

“We are proud to be associated with this great initiative. TGV Lyria will benefit from a boost of visibility thanks to this innovative and original project while reaffirming full support to our ambassador, Stan Wawrinka”, said Andreas Bergmann, CEO of TGV Lyria.

This partnership has been backed by Lagardère Sports, the official distributor of the broadcasting rights for the event in Marseille.

“The digital disruption is moving forward and we believe in athletes and their platforms as an important part within the media landscape. To stream such events on social platforms of the athlete allows us to bring the sport closer to those who seek for content about their sport and stars: the Fans. Following the project with David Goffin, we are proud to cooperate with such a world-class athlete and multiple Grand Slam winner like Stan Wawrinka showcasing that we are taking the right path into the next generation of sports broadcasting and we are looking forward to an exciting tournament in Marseille”, said Nikolaus von Doetinchem, Executive Vice President Global Media at Lagardère Sports.

As the number 2 seed, Stan has a bye in the first round and will be playing the winner of Laslo Djere and a qualifier in the second round in Marseille.

About Stan Wawrinka
Stanislas Wawrinka is a Swiss-German professional tennis player. Professionally known as Stan, he reached a career-high Association of Tennis Professionals (ATP) world No. 3 singles ranking for the first time on 27 January 2014.[2] His career highlights include three Grand Slam titles at the 2014 Australian Open, 2015 French Open and 2016 US Open, where he defeated the world No. 1 player in the final on all three occasions, reaching the final of the 2017 French Open, winning an ATP World Tour Masters 1000 title at the Monte-Carlo Masters in 2014, and reaching three other finals at 2008 Rome, 2013 Madrid and 2017 Indian Wells.

About TGV Lyria
Lyria SAS, a company governed by French law, is a subsidiary of Société Nationale des Chemins de Fer Français (SNCF), which holds a 74% stake, and Chemins de Fer Fédéraux Suisses (CFF) which holds 26%. Lyria is responsible for the optimisation of operations, in terms of commercial management, production and quality control of services on board TGV Lyria trains running between France and Switzerland.

About Lagardère Sports
Lagardère Sports is a leading sports marketing agency with a global network of local experts dedicated to delivering innovative solutions that meet our clients’ needs. We believe sport inspires emotions and passion that are essential to enriching people’s lives and generate powerful collective experiences. At Lagardère Sports, we dedicate our expertise and passion to providing our clients with privileged access to the infinite opportunities of sports. Lagardère Sports is part of Lagardère Sports and Entertainment, a company with more than 1,700 employees worldwide and 50 years of experience.