In The Press

Solid gold taps and a slide from the bed to the pool

By Bertie Russell

23 May 2018

The illuminated letters that spell out the name of London’s landmark Centre Point building have been used as a guiding light by Londoners for decades. Designed by architect Richard Seifert and built in 1966, the tower is currently undergoing transformation into luxury apartments, crowned by a £55m penthouse complete with terrace.

Nevertheless, those three-metre-high characters must remain, insisted English Heritage, and they have been given their own revamp in neon and mesh so that the penthouse’s eventual owner can see through them. That, however, was not enough to sway one prospective buyer. “He asked if the letters could be changed to his own name,” reports Daniel Ritterband, director of communications for the tower’s developers, Almacantar.