Spotify Playlists: Now playing…more than 1 billion streams a week

May 26, 2016

We’re super excited to announce a major new milestone today: Spotify listeners are playing more than one billion streams per week from Spotify’s own playlists.

We have thousands of these curated playlists within Browse, each of which is handmade around a specific mood, moment or genre. Some of these playlists – like Rap Caviar, Baila Reggaeton, Hot Country and Today’s Top Hits – have audiences in the millions that tune in to them every day on Spotify.
We build these playlists through a combination of the best music experts around, lots of work hunting for great sounds, and a ‘feedback loop’ of real-time user data that tells us which tracks listeners are loving more, and which tracks they may be loving a little less. This lets us add tracks that are starting to explode, and switch out tracks that have been around for a while.

What does this mean for our listeners? Spotify is filled with playlists that live, breathe and change, constantly updated by human curators using their own love of music in combination with listener data. The perfect marriage of man and machine.