Speakers announced for the 3rd Annual Western MA Film & Media Exchange

BFMC is proud to announce the panels for the 3rd Annual Western MA Film and Media Exchange October 19th 10AM-6PM at the Sheraton Monarch Place in Springfield,MA.

“How To Tell Your Story Using Video”

A one-day workshop for non-profits and small businesses

Workshops will be led by area filmmakers and video professionals who will share their expertise and answer specific questions from attendees. Local filmmakers will have the opportunity to display their reels and make potential business connections. Attendees will leave with an expanded knowledge of video production as well as access to area resources that can help them create their own videos.

KEYNOTE SPEECH

How Ancient Myth Holds Keys to Video Success

In 1949, Joseph Campbell published the book, The Hero with a Thousand Faces. In it, Campbell reveals his discovery that myths from around the world and for all of recorded history with powerful influence (including all our well-known religious stories) all followed a similar pattern — The Hero’s Journey.

Today, The Hero’s Journey powers your favorite movies and books, and it’s become a key to modern marketing. It is the secret to making videos that actually engage your constituents.

In this keynote you will learn:

* What is the Hero’s Journey and how it applies to companies, products, brands, and nonprofits

* How successful advertising from leading brands are using this insight for great impact

* How the new world of social media makes this storytelling framework more powerful than ever

* To craft your own Hero’s Journey that is designed to activate donors, buyers and advocates for a brand, product or cause

You will also come away with

* knowledge of the history of nonprofit and online video

* tips of being successful on YouTube

* how mobile phone cameras are changing the game for video consumers and creators

The Keynote Speaker at this year’s Exchange is Michael Hoffman, CEO of See3 Communications, a digital marketing agency for nonprofits based in Chicago. He is a leading authority on online video for nonprofits and a long-time consultant to nonprofit leaders on digital fundraising, advocacy and community engagement strategies. Hoffman founded See3 to bring together his belief in the power of the web and his passion and experience with nonprofit fundraising, advocacy, and education. He works closely with organizations such as Make-A-Wish, Alzheimer’s Foundation, TripAdvisor Foundation, UJA Federation New York and many others. He is a frequent blogger and tweeter on nonprofit marketing and is an internationally sought-after speaker on topics such as online cause marketing, web video, and social media for social change.

Diane Pearlman and Jonathan Barkan, executive producer/director and founder of Communications for Learning (CFL), a full-service communications firm in Arlington, MA will present a morning session, Video Production: An Overview. The workshop will explain all aspects of production (preproduction through post) as well as discuss legal issues, insurance, and local resources. For Barkan’s bio click here About Jonathan Barkan

Darcy Fortune and James Garvey of Garvey Communications Associates in Springfield, MA will present a workshop on Innovative Video Best Practices for Social Media Marketing and Digital Branding. As marketing experts, Fortune and Garvey will talk about the best way to utilize your video in today’s digital marketplace. For bios on Fortune and Garvey: Garvey Communications Associates

A panel featuring local professionals working in the industry will focus on local resources for making videos. Panelists include, Tony Dunne, Executive Director of WGBY’s , “Connecting Point,” P. Al Williams, Executive Director of Northampton Community Television and Chris Landry of Landry Communications. The panel will be moderated by Patrick Berry, President of the Westfield News Group.

The Exchange includes breakfast, lunch and will culminate with a networking cocktail party.

Tickets are on sale through Eventbrite using this link, TICKETS Group and student rates are available.

Many thanks to our generous sponsors:

We are dedicated to building a thriving film and media industry in Western Massachusetts and the entire State