Paid Search Marketing and PPC (Pay-Per-Click)

About 90% of traffic over the web begins by someone opening a
search engine. This is the reason PPC, or pay-per click, marketing
has become so imperative. Consumers today are more connected than
generations past, and companies need to adapt to those consumers to
stay relevant. We can help your company launch a PPC campaign that
reaches your audience, converting those searching for you into new
customers by adding a broad awareness to what services and products
you provide. By combining things like targeting specific consumers,
regular iteration, and analytics, we can help you make sure your
PPC budget goes further. This gives you the edge you need in
today’s competitive world.

In today’s market, basic PPC ads are only going to do so
much. Currently, Google paid results occupy 2/3 of the space above
the fold. This means that ad space is at a higher premium than ever
before.

Advantages of Paid Online Advertising

You have a business and you have a website and everything is
looking good. With high hopes, you type a couple of keywords
related to your business into Google and your website doesn’t
pop up – until page 21 in the search results. When you type
in the name of your business it still doesn’t pop up.

You are now wondering why your listing isn’t one of the
ones at the top of the page. Well the answer is – they paid
for that. Sure, search engines use an algorithm to find you based
on the keywords put in the search engine, but they also give you
the opportunity to better position yourself in the search results.
Could you do that yourself? Yes, but it’s a complex and time
consuming task that should be left to the experts if you want
results at the lowest cost to your business.

That’s where Alt Media Studios can help you.

What Can Alt Media Studios Do for Your Business?

We can bring you results because Pay-Per-Click (PPC) isn’t
just about getting your business at the top of the search engine
list. PPC advertising can also make you a sponsored listing. Yes,
you could be one of the banners on the sidebar of a web page. Or
you could pop up on the sites a potential customer visits as they
surf the web, a gentle reminder that you exist.

PPC advertising gets you many benefits:

Optimal placement on search engine results pages

Targeted campaigns

Immediate traffic

Quality traffic that converts to sales

Control over your ads

Measurable results

Test marketing ability

Better cost return benefit than traditional marketing

What Types of Ads Are There?

The internet is brimming with creative ways to drive your
business. You have PPC, Display Ads, Remarketing Ads, Local Ads,
Mobile Ads, Social Media Ads and more. This is where Alt
Media Studios can do what you can’t. We have the tools to
analyze the traffic and create a marketing campaign that makes
sense for your business. You are looking for measurable results and
we can deliver that for you.

Affiliate Advertising

With Affiliate Ads, a particular website that you contract with
provides purchase-point click-through to the merchant ads. You give
the affiliate site a percentage of the revenue from the ads on
their site. If they don’t generate any conversions for you,
you don’t pay them anything.

PPC

With Pay-Per-Click ads you bid on keywords (the search terms
your customers use). If you win the bid, you get a high placement
for your ads. Of course, it isn’t just the highest bidder
Google cares about. They also evaluate your campaigns to determine
their relevance to the keywords and the audience you are targeting.
It also checks your landing pages to see if they are useful to your
customers. All of these factors then roll into how much Google
charges you when your ads are clicked.

Mobile Ads

Mobile Ads appear on smartphones and tablets. Research indicates
that people are increasingly using their phones for what used to be
desktop work. This is a market you can’t afford to lose out
on.

Display Ads

Display ads are those boxes that appear on the top of web pages
or in the areas devoted to paid advertising. They can be text ads,
interactive, video or image ads. They are clearly ads and are
designed for quick conversions.

Targeted Local Ads

Local ads appear only in specific geographic locations. You
don’t want to pay for advertising where you don’t sell
your product. These ads target specific areas and appear only to
those who could potentially become your customers.

Product Listings

These ads provide more detailed information about your products
such as the product name, your company name, an image and the
price. These are an excellent choice for an e-Commerce business.
The ads show up on Google when your product is searched. It even
shows up on their shopping portal.

Social Media Ads

Do not forget these. Post videos about your business or your
product to YouTube. Ensure you have a presence on LinkedIn which is
for business networking. And of course, there is Facebook.
Demographics drives the placement of targeted ads that reach your
specific audience.