Creating a Vision for Your Business!

“Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.” Jack Welch, Chairman, General Electric.

Without a strong, defined vision, most businesses usually fail because the challenges got too tough – the business fundamentals outweighed the ‘passion’ and drive. The vision therefore drives the company through good and bad times. The vision is the purpose and ‘soul’ of the business.

Creating a vision for your business

Define the vision…

What do I see as the key to the future for our organisation?

What unique contribution should we be making in the future?

What would make me excited about being a part of this organisation?

A vision statement is a company’s inspiration. A vision asks, “Toward what reality do we want to lead this organisation?”

For example :

Walt Disney’s vision statement :“To create a new kind of amusement park filled with the accomplishments, joys, and hopes of the world we live in.”

Microsoft’s vision statement :“Empowering people through great software at any time, and any place, on any device.”

Sony’s vision statement :“We invite new thinking, so even more fantastic ideas can evolve. We take chances. We exceed expectations. We help dreamers dream.”

IKEA’s vision statement :"To create a better every day life for the many people."

Use these examples to create an unique vision for your business. How can you do or provide something so good that people cannot stop talking about you?

About the author. I’m Mark Fregnan, founder of Kinetic Media & Marketing, an Australian coaching and consulting business that focuses entirely on making our clients MORE PROFIT WITH LESS EFFORT. We understand the financial and time pressures felt by small business owners especially in the new world economy. We rely on our proven marketing and business strategies along with smart systems to produce and maintain a healthy increase in sales and profit for our business clients.