New to Digital Marketing? How to Keep 'Face Time' With Customers

When you've switched to digital marketing, it can be tough to maintain your personal connection to customers. But Jason Falls, a digital marketing expert, says you shouldn't stop using traditional forms of communication just because your marketing becomes more high-tech. And you should make sure to personalize your new technology, so that it's helping you engage with customers. "Mobile doesn't make [your marketing] less personal, unless you make it less personal," he says.