BROWSE

Client

Quantity Produced

350

Production Cost

$1,785

Production Time

2 weeks

Dimensions (Width × Height × Depth)

18 in × 24 in

Page Count

–

Paper Stock

French Muscletone Hot Fudge

Number of Colors

3

Varnishes

–

Binding

–

Typography

A Love of Thunder by S. John RossAller by Dalton Maag Ltd.

Ann Arbor is a relatively young town, has been a hub of activity and creativity but since it’s founding. Color, with the help of smart typographical choices, help to translate a certain aesthetic in this poster. The paper reminds me of a cup of black coffee and the yellow, orange, and white pop right off the page. Nice gradation on the white ink too for the microphone image.

This is a promotional piece for The Ark’s annual Ann Arbor Folk Festival, two nights of great music in Hill Auditorium, Michigan’s most historic concert hall. The concept is based on the experience one will have watching the musicians perform in this space. Pre-festival, the poster had to present a large amount of information, grab attention, and drive ticket sales. During the festival, the poster was sold so we wanted to create a piece that was unique and substantial.

In the silkscreen process, there were some transparency issues with the ink on the dark brown paper. The palette had to shift slightly to achieve the opaqueness desired.