Posts Tagged domain name

Buying a new domain can be a challenging task for anyone who is looking to have credible presence in the virtual world through a website. As there is no way of determining whether the domain was previously in the bad books of search engine giant Google, many people are wary when it comes to buying domains. Many of the domain names are such that they have already been destroyed by spammers.

In this context, Google’s head of web spam, Matt Cutts has offered some tips that will make the task of buying a new domain simpler. Read on to know more.

The first step Cutts recommends is doing a site-colon search with the domain name that you are looking to buy. It would look something like this- site: domain_name. In case no results show up for that domain, it is an indicator that you should avoid buying it. Even if that domain has content, it is still advisable to avoid buying it.

An added step to the site-colon search would be applying the same on Bing. If results show up there and not on Google, it is a very obvious sign that the domain name in question is a bad one. So it is in your best interest to avoid a domain name that shows up in Bing but not on Google.

A simple search with the domain name, sans dot com or any other extension can also be pretty helpful. This will help the prospective buyer of that domain name to have a fair idea about the site’s reputation.

Another resource that could be pretty useful to those who are looking to buy domain names is Archive.org, wherein previous versions for a particular domain can be seen. Going through these versions will show whether the domain contained spammy or auto-generated content before. This again will help in making a decision whether to buy the domain or not.

Next recommendation offered by Matt is for those looking to buy a domain name from a current website owner. In such a situation, going through the site’s traffic analytics can provide useful insights into unusual trends, if any. In case something different or out of context is observed, you can forego that domain name and look for another one.

Buying domain names that are clean can be tricky. ‘Buyer’s beware’ is the watchword here. Trying some of the methods recommended by Matt Cutts as mentioned above, could simplify your task; you will be aware of what you are up against.

We at Centex Technologies provide Web Development, SEO and Internet Marketing Services to our clients. For more information, call us at (855) 375-9654

The domain name is a very important aspect of setting up a website for your business as it can have a considerable impact on the number of visitors that you are likely to receive in the long run. The choice regarding the kind of domain name to choose should be made after a certain amount of deliberation and research regarding the kind of keywords that are most likely to be searched by web users when they are looking for the kind of products or services being sold by your company. Choosing the wrong domain name can lead to a lifetime of obscurity on the internet for a well-developed website and an otherwise successfully running offline business. Thus, if your chief goal is to enhance your visibility and advertize your business, it is essential to select a well thought out domain name.

Choosing a domain name should never be a hurried decision as there are several elements that go into the making of a domain name best suited for your business. The best choice for a domain name is quite simple and should ideally be the name of your company. However, this is easier said than done as due to the huge influx of e-commerce or other business websites, it is highly likely that the domain name that you want is already registered by another business owner. Thus, many experts advice newly formed businesses to choose their company names only after they have obtained a suitable domain name so that their company name and domain name can be a perfect match. However, for businesses that are already well-established and cannot afford to change their company names, a certain amount of compromise can be made to get the next best domain name.

There are several options available to businesses that find their preferred domain names already taken. Such businesses can choose to suffix their domain name with .net or .org or even choose to have the country name as per the country of operations of their business or their country of origin instead of going in for .com suffix. This can help them retain their company name and also help in a country specific search conducted by users.

For more information on choosing a domain name or creating an ecommerce application, or business website, feel free to call us at Centex Technologies Killeen (254-213-4740) and Dallas (972-851-7878) Texas.

Choosing a domain name can be very tiring and time consuming, especially if your business is all about selling products through marketing on the web. Normally we tend to choose a domain name which is similar to the business name of the company. But if we wish to aim at getting business through search engines, then we need to carefully select the domain name.

Here are few tips that will help you to choose a domain name that is best suited for your business.

Have your keywords in the domains name e.g. if you are selling NBA tickets, it is advised to have a domain name like NBATicketsOnline.com or similar. Having your prominent keywords in domain name reduces the SEO efforts and gets your website quickly on the top of search engines.

Chose a short domain name. The shorter the domain name is, the more weighted it is from SEO point of view.

.com is the most popular TLD. Unless you have specific locations to target, you should try to get a .com domain. Second most popular one is .net.

If you are buying a domain name from secondary market, do check out if the domain is not banned or facing a penalty on search engines.

From SEO point of view, first priority should be to choose a domain name without dashes “-“.

Also when you choose a domain name and you wish to create a brand out of it, choose a domain name that appeal to masses. Google.com, Yahoo.com, Amazon.com, Apple.com are few examples of domain names that are simple and easy to recognize. If you can couple your keywords in a domain name and create an easy-to-remember domain name then there is nothing like that.

It is important to choose your domain name wisely. Once you get your domain live, all your efforts will be focused on promotions and optimization of your business website, so depending on your business needs you should buy the best suited domain name in the first place.

Social Networks

Author

Abdul Subhani

I am the President & CEO of
Centex Technologies Microsoft Small Business Specialist, Certified E-Commerce Consultant, Certified Ethical Hacker, Certified Fraud Examiner, Virtual Instructor and an IT Consultant/Speaker on IT Security, Networking, Small Business Architect, & SEO Internet Marketing.

Certifications

Links

Twitter posts

We've been nominated for Small Business of the Year, Best I.T. Company, Young Entrepreneur of the Year, and CEO of the Year. Register and search for myself or Centex Technologies. It will only take you 5 minutes and I would greatly…lnkd.in/eqhaUXplnkd.in/erfAizd