Taproller

Noticing the now-common office practice of staff enjoying beverages every Friday afternoon, we thought wouldn’t it be nice to skip the beer run?

This concept delivers a rotation local beer and kombucha on a regular schedule. It addresses the waste concern with delivery and subscription services by exchanging empty growlers each week. Last week’s growlers would get picked up, washed and put back into rotation.

I wanted to reference the golden era of beer delivery (early 20th century) as a way to create tension with how tech-driven food delivery has become. Secondly to represent the vast craft beer product landscape in Vancouver, I built several varying brandmarks to be used interchangably.