Asus as the first brand to integrate Adblock in built-in browser?

Asus will be the first brand to integrate Adblock in wait, what?

If you’re looking to block advertisements on your device, whether your own a PC or Smartphone, it shouldn’t be a problem, and solutions should be easy to find. But, if you’re looking to buy an Asus smartphone next year, it may be even easier than ever. According to reports from Motherboard, AdBlock Plus will be baked in all Asus smartphones starting early 2016. The ad blocking features will be turned on by default.

While it may sound a tad controversial to block ads in the built-in browser, it’s worth noting that their browser has a small amount of users across the world, estimated on about 15 million users. Compared to the other hundreds of millions people using browsers on their phones, and on top of that it doesn’t have effect on people who never use the stock browser, but instead go to the Play Store right away to download Google Chrome or Firefox.

AdBlock Plus co-founder and CEO Till Faida says:

We’re extremely happy to team up with Asus, the first major hardware manufacturer to integrate ad blocking into their mobile devices. This is another call for innovation in the ad industry—a call getting louder by the day.

For now, it isn’t clear when Asus is going to make this change happen, though we know it will be in early 2016. What are your thoughts on this, should Asus actually turn on the Adblock software by default, or should it be a choice for the users? Be sure to let us know in the comments!

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Jeffrey van de Velde

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