Book Tours 1.0: Endangered Species

But even as my sales were growing, the tours themselves were getting less bang for the effort.

The media was harder to get. Even if I had some cool new nonfiction hook (corpses who wake up in morgues in VANISH. Or the how-to of shrinking human heads in THE KEEPSAKE) the TV and radio spots weren’t there as they used to be. I’m not the only novelist who faces this dwindling of interest; it seems to be a problem for all of us. The publisher pays to fly you into a new town, puts you up in a hotel, all to speak at a bookstore where you end up selling maybe thirty hardcovers. Without any TV or radio or print coverage, does that make economic sense?