Matchday Fantasy Branding

Matchday Fantasy is an interactive fantasy football (soccer) mobile app where users take turns to pick a unique Fantasy Team each week.
In football, the shirt is a strong symbol of unity and belonging to a specific club. It connects but equally divides all sport fans. For the Matchday Fantasy identity the (M) is formed by two shirts standing side by side, the bringing together of all clubs. To act as a visual thread that suggests the idea of connection. This also works on another level as it is a social platform where players can interact.
This project was completed whilst at Twelfthman working alongside Paul Brandreth, Mark Pidgeon and Julian Queyrane.
http://www.matchdayfantasy.com

Art Direction, Branding, Graphic Design,

Matchday Fantasy is an interactive fantasy football (soccer) mobile app where users take turns to pick a unique Fantasy Team each week.

In football, the shirt is a strong symbol of unity and belonging to a specific club. It connects but equally divides all sport fans. For the Matchday Fantasy identity the (M) is formed by two shirts standing side by side, the bringing together of all clubs. To act as a visual thread that suggests the idea of connection. This also works on another level as it is a social platform where players can interact.

This project was completed whilst at Twelfthman working alongside Paul Brandreth, Mark Pidgeon and Julian Queyrane.