So the natural inclination is to look on horrified, and donate money. Preferably without any self-regard or attempt for publicity.

Not unless you’re tribe.net. In their generosity, they’re promising to donate $1 (60p) if … and get this … you recommend someone else to join tribe.net. Gosh golly, how generous of them. We’ll donate – but only if you artificially inflate our numbers. Surprised they’re not down in New Orleans advertising their offer on billboard with floating bodies around them.

This attitude – we’ll only help if it helps us – is probably what led to the temporary downfall of New Orleans in the first place. And the election of Bush, which encouraged global warming, which led to bigger hurricanes…