The deal will make Google search the default search service for NTT DoCoMo’s 48 million customers. In addition, Google Apps will also be the email service application for those customers.

As TechCrunch notes, this can be a major boost for Google’s market share in Japan. Currently, Yahoo is holding a higher share than Google, with 65.9% of the market compared to Google’s 27.8%, based on ComScore’s April metrics.

Reuters adds that the deal may “lead to the development of new functions and handsets.”

Attend Our Conferences

Attend Marketing Land's SocialPro conference and learn fresh new strategies and tactics from some of the savviest brands and digital marketing agencies managing earned, owned and paid social media marketing campaigns across multiple platforms. Visit the SocialPro site to learn more..