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One would think it would be hard to impress pedestrians with the likes of an automobile when rolling down 1 Infinite Loop in Cupertino, California (a.k.a. Apple headquarters, a.k.a. “the mothership”). One would expect to encounter those more obsessed with the latest handheld electronic devices, or awash with tech cash and obsessed with super expensive and super exotic cars. Yet here we roll, silently on electric drive, in a 5-door hatchback Audi A3… and we’re getting more than a few stares… a few smiles even. More…

It’s complicated. The new B9-generation A4. While handsome, many critics say it is too close to the car it replaces, and when viewed in those terms they aren’t exactly wrong… because it’s not exactly glaringly different to look at. Even still, the car is groundbreaking… and you’d never notice unless you take a closer look. […] More…

We all go a bit crazy in our own way. Each one of us has something that many on the outside would quickly dismiss as a misuse or proper waste of funds. For me it’s bikes, with any new purchase bringing about the age-old question of “how much did that cost”, quickly followed by a […] More…

We’re just going to get this out there. We hate the “hairdresser’s car” stereotype often applied to the Audi TT. Yes, the car is stylish and maybe even whimsical with its two-seater configuration, but judging it solely on those qualities is your loss. The TT Roadster has always been a very cool car, and with the latest third generation Audi has amped it even further with trick design and the trickiest of tech gadgetry. More…

A million years ago (or roughly three and a half, depending on your understanding of time), I was just getting my footing within the industry, and Audi was still just a few months into their current record-setting success. The release of their 3.0 TFSI-powered S-cars signaled a return to form; ditching the 4.2 FSI V8 in favor […] More…

Every time another new Audi gets launched without manual transmission or station wagon gets dropped from the lineup here in North America, we hear the same thing. There’s a question of enthusiast bona fides for those who choose Audi’s product mix. Those who plan these cars are also tasked with selling more and more and […] More…

“I wish there was a way to know you’re in the good old days before you’ve actually left them.” These are the good old days, and we take a run with one uber enjoyable coupe that is definitely still here. More…

You can thank the regulation divide between America and the EU for reasons cars like the one you see here would never make the cut in the U.S. market. Whether it is protectionist, politics or simply ego, America and Europe can’t really seem to get aligned on rules and regulations that apply to car production and certification. As a result, quirky cars like a diesel-powered TT coupé with manual transmission simply remain too niche and too obscure to be worth federalizing. More…

When it comes to performance Audis, we consider the S6 and its lineage to remain the brand’s “true north”. Over the years, things like consumer tastes change. Badges move to new nomenclature, supercars get launched and are subsequentally driven by super heroes, Avants become passé to some, while 4-door coupés prove lower slung and more sultry. Even through all of this, the S6 sedan remains, steadfast in its mission of bringing supercar challenging pace to the ever present form of a four door executive sedan. It is the model by which audi can measure its direction as readily as that little engraved “N” on your compass will help you find your way in a dense forest. More…

This week, Audi is pulling the wraps off of its updated A6 and A7 range at the Los Angeles Auto Show. While these cars may appear to be benefitting solely from a mild cosmetic mid-lifecycle freshening, we recently went to Germany in order to take a look. What we learned there, and while driving this Audi A6 2.0 TFSI, is that the updates are more than just skin deep. More…

As style icons go, the air around cars like the Volkswagen Beetle and Porsche 911 is a heady space… space also occupied by cars like the Audi TT. These automobiles are clearly defined and ardently loved. Redesign them in a less than authentic way and risk watering down something that truly defines a car company. This is what Audi considered as it moved to envision the latest Audi TT coupe. More…