“The brand process was fascinating and understanding my Archetypes has been profound. The Hero, Innocent and Magician nailed who I am and what I’m all about. People love the new name (Amazing Brains) — it gives them hope — which is the message I want to send.”

Nicole McGuffin, Founder, Amazing Brains

See what Nicole has to say about CultureTalk

What people are saying about CultureTalk

“You can’t tell your story until you figure out who you are, why you exist, and how the culture of your company connects with others. The CultureTalk System gave us the research, the guidance, and the facilitation to uncover the richness we needed.”

KATHLEEN FYFE
Leadership Saratoga

“Learning our Archetypes helped us get on the same page and gave us direction on where to go with all our ideas, how to fuse them together creatively.”

LAURA ANZALONE
Owner, Soul Spa Studio

“What I appreciated about that CultureTalk process was the internal reflection and how understanding our Archetypes guided the process. If you find the essence of your culture and work from that viewpoint, whatever you create will be authentic and stand the test of time.”

MARKIAN FEDUSCHAK
President, Walking Mountains

“It was really collaborative and fun! We got our entire company involved! What we learned through the CultureTalk survey is that the traits, the personality, and the heart and soul of the company is really living and breathing throughout our entire organization.”

KATHY FORT CARTY
President, DSC

“CultureTalk has helped us to define the commonalities of our three merged cultures in an objective way and given us a singular language to discuss our aspirations as we roll out our strategic plan.”

LEILA KAMAL
EYP Architecture & Engineering

“Using the CultureTalk Survey was a super fun process. Our entire team was involved and everybody had some say in it. Learning about our Archetypes was very validating for us — it gave us a way to talk, a way to present ourselves, a way to tell our story.”

MICHELE NICHOLS
Founder, Unique Venues

“Our Archetypal profile has become the foundation of everything we do. Frankly, I can’t imagine how we functioned before. The way we communicate, build partnerships, even pick what to put on the top of our newsletter – it’s all become dramatically more authentic.”

TODD SHIMKUS
Saratoga County Chamber of Commerce

“CultureTalk has made us stronger individuals, stronger leaders, and a stronger team. Management is working succinctly, job candidates are a better fit, and customers keep saying, “You all seem so much happier.”