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Anyone who has launched a website for their work at home business can tell you first hand that it takes a while to get that website to rank in Google. Generally Google does not rank websites for competitive, or even moderately competitive terms for their first year of existence. This is what has been dubbed, “The Google Sandbox Effect”. Of course, Google claims that there is no such thing as a Google Sandbox. However, millions of work at home entrepreneurs will beg to differ. Nonetheless, during this initial year of your website’s existence, there are a few things that you can do to ensure that your website receives traffic. This will be the focus of our discussion.

1. Make Your Website Attractive To The Search Engines

The reason why everyone focuses on ranking in Google, is because Google receives the most search traffic. With that being said, there is not reason to disregard the other two of the Big Three, Yahoo and Bing. The truth is that while your work at home website may have a difficult ranking in Google for its first year, it will probably have a much easier time ranking in the other two search engines. As a result, it is important to optimize your web pages for the search engines. Doing so will make your website more likely to rank. This will also come in handy in achieving high Google rankings, once your website jumps out of the sandbox.

2. Get To Work With Link Building

It has been stated by Search Engine Optimization experts that the number one determinant in the prominence of your website’s Google rankings are how many one-way links are directed to it. While this is a rudimentary explanation of Google rankings, it is on the right path. When a website links to your website, it is essentially voting for your site. Each link is considered a vote by Google. Therefore, the more links, the more votes. The more votes, the higher your search engine rankings. As I said, this is an extremely basic explanation. There are many other factors involved, including the prominence of the website from which the link comes. As well as the anchor text used in the link.

Therefore, in the meantime, while your website is sitting in Google’s Sandbox, it is a great idea to build one-way links which point at your website. One way in which you can do this is via what is known as article marketing. Essentially, you write informative articles on topics related to your niche, submit them to article directories, and place a link back to your website at the end of the article. Essentially as I have done in this article.

3. You Have Pay Per Click Advertising at Your Disposal

Yes, free traffic is great, and can be obtained. This is especially true for websites which rank prominently in the search engines. However, while you wait for this to occur with your website, you can steer targeted traffic to your site immediately with Pay Per Click (PPC). In a nutshell, PPC involves bidding for sponsored search engine placement. The higher that you bid, the higher your website will appear in the sponsored search engine rankings. Provided that you utilize keywords and key phrases which lead to a decent conversion rate, you will make money. However, if you fail to test which keywords convert and which do not, you might end up at a deficit. This it is why it is important to pay close attention to conversion rates utilizing this method of paid advertising.

Now you know what is going on if you do not see your website in Google’s rankings within the first year. Please not that how long your website remains in the sandbox also depends in large part on the keywords and key phrases for which you are attempting to rank. A website which is attempting to rank for a more competitive phrase such as, “work at home” will remain in Google’s Sandbox for a much longer time than one attempting to rank for a phrase such as, “work at home in Des Moines Iowa”, which is far less competitive. Just remain consistent overtime with your website optimization, and your site will eventually rank.

If you Work At Home , chances are that you have created a website for your business. If you want to Make Money Online it is important that you take the right steps to escape the Google Sandbox. Swing by and visit us at SOSComplete.com