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Caprice and Aplin King in party mood

Aplin King has designed the logo, stationery and promotional material for Caprice Events’ latest venture – private catering.

The London consultancy has created coat tickets, table menus, place cards, vehicle livery and information packs for the events company, part of Caprice Holdings.

The blue and green logo is designed to reflect the involvement of Caprice Holdings’ two restaurants – The Ivy, for which Aplin King designed the existing identity, and Le Caprice – in the new venture. “The copperplate logo is straightforward and simple but with a bit of character,” says group partner Peter King.