Adobe: We Love Ya, Apple – But We Don’t Love What Ya Do.

This campaign – focused on "Choice" – just went live across the country in major print newspapers. Intersting that Adobe chose print for the impact – Adobe recently launched CS5 entirely on digital platforms so you can't faul tthe company for zigging and zagging. There's an online component as well….

This campaign – focused on “Choice” – just went live across the country in major print newspapers. Intersting that Adobe chose print for the impact – Adobe recently launched CS5 entirely on digital platforms so you can’t faul tthe company for zigging and zagging. There’s an online component as well.

4 thoughts on “Adobe: We Love Ya, Apple – But We Don’t Love What Ya Do.”

I’m not an expert on wording ads, but this one doesn’t seem to really explain a rather delicate situation, does it? I mean: it doesn’t end the “he-said/she-said” approach, nor does it justify Adobe’s “compatible platforms are better” against Apple’s point that they make things too messy to enjoy — if anything, the lines on the last paragraph are too far apart, showing that Adobe doesn’t have Apple’s design flair… well, maybe that’s the point they are trying to make.