Where2GetIt, a provider of location-based digital marketing solutions, has released Brandify 2.0, an expansion of the platform's local-social capabilities and functionality.

Brandify's new Local-Social CRM allows enterprise brands to publish content on major social channels, such as Facebook. The Social CRM feature falls in line with Brandify's vision to connect online consumers to offline locations by creating locally relevant content across time, situation, and channel.

Brandify 2.0 also comes with improved Google organic search engine optimization (SEO) and local page analytics. The Google SEO analytics tool has been enhanced to measure the impact of local SEO on properties spanning from local pages like Foursquare, Facebook, and Yellow Pages listings.

"We know that the path to purchase is filled with all sorts of leakages and the best way to fill these gaps is by providing the most personalized experience to customers," said Manish Patel, founder and CEO of Where2GetIt, in a statement. "With this in mind, we have updated Brandify 2.0 to track and improve local-social signals in order to help brands meet the customer at the point of purchase."