FoxP2 – Ziploc Car for Drunk Driving

We got sent in this brand activation by one of our regular contributers. The car is situated in Long Street, next to Royale. FoxP2 is the agency behind it and the did it as a brand activation for Brandhouse to combat drunk driving. The Toyota Tazz is wrapped up in a HUGE ziploc bag, with a Drunk Driving evidence Â sticker. It was executed by Tonic Print.

It’s really cool, but it would be freaking awesome if old Horatio had to appear on the scene with shades in hand and a classic CSI one-liner e.g. “Looks like we got this one in the bag”. You can have that one.