Social media has opened a whole new can of worms for companies, just as they were getting e-mail under control. Despite the challenges, it's possible to get social networking applications under control, too.

Microsoft has famously lost -- or ousted -- eight top executives since 2008, including luminaries Ray Ozzie and Jeff Raikes. The change of leadership might have questionable long-term effects, but isn't likely to change much in Redmond for the time being. Here's why.