Do you deliver?

Many companies brag about great service but few deliver. If you make promises you cannot keep, you’re business with consumers will unravel and fall apart before you can blink. Then it’s only a matter of time. Customers will eventually cease to believe anything you have to say or offer. False promises not only waste resources, they bankrupt brand equity. To gain market share, think creatively about what you can guarantee that will make you stand out.

Tell customers you’ll return every inquiry within 12 hours or that all appointments will be met on time, State some facts that distinguish you from the competition and fulfill them over and over again.

If you are going to promise the consumer anything, make sure you deliver.