Hosted at the King Abdullah University of Science and Technology (KAUST) Entrepreneurship Center, a series of events focused on guiding start-ups from conception to commercialisation. These encompassed specialist sessions in areas ranging from concept validation and product development, to business strategy and pitching.

Several designs were commissioned to represent a programme of entrepreneurship events. These were displayed across print, banner, and screen display platforms, and needed to induce and capture the essence of creative initiative. The art work was designed to encourage the progression of an idea to move beyond the intimidating ‘blank sheet stage’, while conveying momentum, energy and boldness.

SCOPE: BRANDING DEVELOPMENT, COPYWRITING, CONCEPT DEVELOPMENT

These compositions leverage the familiarity of interface design and feature leading quotations which are re-interpreted into tech/ start-up stories. They touch on current themes such as 3D printing, drones and social media.

This event banner is presented with the current theme of commercial space evolution to express stage advancement and start-up momentum.