Sunkist's Abstract. Uploaded by All Rights Reserved. Download as DOCX, PDF , TXT or read online from Scribd .. The Love Affairs of Nathaniel P.: A Novel. Download Itrus 06 Imited Dition free pdf, Download Itrus 06 Imited Dition Pdf, Read Sunkist Citrus Season Begins At Pma Fresh Summit sunkist i love you already, iec 3 7 ed 10 b fibre optic terms glossary student resources, bound by flames a night prince novel, french kids eat. 17 Original (literary) forms, it seems, at least when it comes to the novel, are and How to Write Famous Love Letters, Love Stories and Make Friend with Girls. entities in their own right—so that “Sunkist,” in Leo Spitzer's famous example, .

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He hoped he looked fine. He rummaged in his bag for his can of sparkle spray. He shook the can angrily. There was a tired hiss of air, but no sparkle. With a defeated sigh, he turned to the small tin of talcum powder stuck in one of the pockets of his bag. He shook out a handful and applied a thick layer. He was dissatisfied; this was not how white people looked. If only he could use makeup,. At the same time, he launched into his dance routine. It built up slowly, one leg sort of snapping at the knee, then the pelvic thrust, the arm dangling at his side becoming animated, forefinger and thumb snapping out the time.

Do you think he speaks English? The tourists bask on the secured beaches outside the Hilton Hotel by day, likely returning by evening to sample the local style and color: By himself, in a room he calls his own, he expertly applies the white stage makeup that he cannot wear in public, for fear of being assaulted by the police and other louts: This was the closest he had come so far to looking like the real Elvis, and he wished he had a camera.

What if he had been born white, or even just American? Would his life be any different? Stupid, he thought.

Tongue Ties

If Redemption [his running buddy] knew about this, he would say Elvis was suffering from colonial mentality. He smiled.

I look like a hairless panda, he thought. His is an impersonation of an impersonation or of Elvis impersonations generically ; the form being copied if copying is the right word is a form of copying—the appropriation of a particular form of appropriation, or mode of reproduction. I return to this formulation below to discuss the genre of the novel more generally.

The America that Elvis Oke imagines and one that he refracts back to the American tourists is not a land of opportunity that rewards ingenuity and originality the self-made man who invents the better mousetrap ; rather, it is a land of glamorous frauds and sparkling reproductions, where improvisation and parody might be the rule, not the exception.

At the end of the novel, Elvis flies off to the United States in disguise, not, however, as an Elvis impersonator but with the borrowed passport of his friend and coconspirator, Redemption. This slot, therefore, is obviously the one for comic narration.

In any case, the parody and developing nations exceptions to IP rights seem to me to be two manifestations of the same deterministic assumption that underpins most of our theoretical models of literary diffusion and domination: The bare existence of one thing is understood to depend so completely upon the better existence of another that the relationship of formal dependence itself merits not only documentation in literary history but also formalization in the law.

Let me be a bit more explicit and specific. Moretti and Casanova seem to have rediscovered mimesis as the primary device of cultural development and diffusion that has been so often identified as an engine of world cultural mechanics, whether we go back to the late nineteenth-century Kulturkreis school of anthropogeography that challenged the strict stagist models of cultural evolution or back to the late twentieth-century theories of hybridity and mimicry that sought to undercut simplistic ideas about ethnic authenticity and assimilation.

Coetzee, V. Naipaul, and others granted entry into the cosmo-canon of world literature. The explanatory power of these models for world literature is limited because they assume excuse the term a center-centric position that imagines itself as a survey of the global literary landscape from the heights of the land s of original forms. Indeed, most models of world literature seem to assume that world literature anywhere looks like world literature everywhere; that world literature as seen from Paris or London or New York or even Lower Slaughter is the same as that seen from Lagos or Lima or Lhasa or Lamu.

What both Casanova and Moretti know but then seem to forget as they elaborate their schemes is that the core defines the norms and forms that make it the core; it defines itself as center, defines its periphery as that which necessarily but incorrectly copies it, and then denigrates it for doing so.

Like the novel genre itself which, not incidentally, sits at the generic center of most of these models , the center absorbs everything; it again like the novel treats everywhere else and everything else as raw materials to be extracted, exploited, accumulated, and privatized. Interestingly, literature falls within the purview of the property rubrics in both conventions although it sort of slips in through a side door in the UNESCO convention ; I want to use that opening to leverage the genre of the novel against the categorical distinctions of the IP regimes and to disrupt the radial flow of intellectual goods from the center to the peripheries that is largely taken for granted in both the dominant theoretical models of world literature and the international conventions of intellectual property law.

Novel Worlds: An Informal Interlude In the s, the then-dominant center-periphery models of global economic development were challenged by a number of anthropologists and the International Labour Office ILO , who proposed an analytical vocabulary for better describing and examining the inequities and imbalances in the modern, postcolonial world order. I am not suggesting that there are no such things as centers and peripheries or that the language of formality and informality should represent some kind of final vocabulary for discussing relations of literary interdependence and disparities in power and prestige.

In sociology and anthropology, formal and informal generally characterize the quality of the social relations between people: They are also geographically co-extensive, found in both developed and developing nations not dispersed and measured by the physical or metaphysical or aesthetic distance from a putative center. The formal and informal sectors are interdependent and coeval, occupying the same time and space—intersecting, interacting, collaborating, and disrupting each other at multiple interfaces; and they are not always easy to disentangle.

There the goods or their components often come off the same production lines that produce the brand-name items they copy. There are, for example, informal textual goods in the formal sector—bits of text smuggled into what is otherwise regarded as legitimate literature or a legitimate literary institution: These opening statements are a combination of bland anthropological accounts of Igbo customs and manners and of spiritualist almost new-ageist revelations about the esoteric cosmology behind the ceremony: The epigraphs appear to provide cultural background and local texture for the more universal tale of the trials of coming of age; they function, then, as exposition—as narrative past, or the residue of past narrative, that seems rather incidental to the narrative present.

Unoka was an ill-fated man. He had a bad chi or personal god, and evil fortune followed him to the grave, or rather to his death, for he had no grave. At an early age he had achieved fame as the greatest wrestler in all the land. That was not luck. At the most one could say that his chi or personal god was good. But the Ibo people have a proverb that when a man says yes his chi says yes also.

Okonkwo said yes very strongly; so his chi agreed. Lately, however, that sociological fact has been challenged and the idea of a double audience deconstructed in a number of ways. Simon Gikandi and Apollo Amoko, for instance, suggest that the double audience is something of a fable that depends upon suspect essentialist ethnological distinctions between African and non-African novel readers and that ignores the great overlap in their historical formations.

However suspect the idea of a double audience may now be sociologically speaking , the address of the double audience, with the doubling of the narrative voice, has become a relatively stable feature of the generic conventions of the African novel. They seem to point to a possible alternative cultural framework or canon of probability.

However, I am suggesting that they no longer mark the gap of cultural difference; instead, they mark the mark of the gap. Indeed, the irregularities in world literary systems, like illicit activities in globalization, are probably more common than not; so, I want to look at a place in GraceLand where the interfaces between formal and informal literary sectors are a bit more obvious, and where the intertextual trail tells a story of deep entanglements.

Secondhand and After-: Pausing by a cart selling secondhand books, he rifled though [sic], looking for something to download. There was a set of dog-eared Penguin Classics. That was the perfect description of life in Lagos, he thought. There were also novels by West African authors: He paid the asked price without haggling. Books, he felt, were sacred and should therefore not be bartered over. Elvis drew closer. These pamphlets, written between and , were produced on small presses in the eastern market town of Onitsha, hence their name.

They were the Nigerian equivalent of dime drugstore pulp fiction crossed with pulp pop self- help books. They were morality tales with their subject matter and tone translated straight out of the oral culture. The covers mirrored American pulp fiction with luscious, full-breasted Sophia Loren look-alike white women. The books were considered to be low-class trash, but they sold in the thousands. Beware of Harlots and Many Friends. Paying for the book, he hid it between the Dostoyevsky and the Baldwin and headed deeper into the market.

Despite the authoritative, extranarratorial tone of the expository passage, there are a number of inaccuracies in the contextual information the phenomenon began after World War II, for example, on discarded British presses. However, what interests me here is the contrast established between the norms and forms of brand-name African literature and the off-brand indulgences of street pamphlets. In the late s and early s, the Onitsha pamphlets were introduced to metropolitan reading audiences through articles by Ulli Beier and Emmanuel Obiechina, who in an effort to defend their value as literature in the formal literary sector compared the incunabula to the journalistic, didactic, and prenovelistic writings of Defoe and Richardson—unintentionally, it seems, inviting other scholars to make genetic claims about dependent relationships of influence and inheritance between the early British novel and the Onitsha texts or to make teleological claims about the natural evolution of the novel genre.

True romances, James Bond, etc. Under modern copyright regimes almost three centuries old, the novel is an object of intellectual property, but it also contains in its pages other intellectual properties.

The center-periphery models of world literary systems also seem to reify the author as the individual creator of intellectual as opposed to cultural property and, thereby, to reinforce the power imbalances of the current international intellectual property regimes.

My work on plagiarism and the novel in world literatures consistently presents me with surprising new evidence of just how hungry a genre the novel is; it may be the greediest of literary genres, picking up everything in its way including other genres and calling it all novelistic. Follow- ; is the official list of transactions the. San Francisco stock exebange osing price omitted when same as c: low and close omitted when same high :!

Sunkist's Abstract

Many screensaver sites offer free screensavers, in which they attach adware to them in order to advertise. One major drawback with screensavers is that people can attach spyware and viruses to the download, which may harm your computer. Overall, screensavers allow advertisers to customize their messages according to their target audience. Bookmarks By definition, a bookmark is a menu entry or icon on a computer that is usually created by the user and that serves as a shortcut to a previously viewed location.

This medium for advertising is relatively new and has not yet been entirely tapped into. A bookmark on a computer has the ability to develop word of mouth. For example, if a consumer views a great advertisement on a certain website; then they can show others the advertisement quickly by clicking the bookmark in order to directly get to that certain advertisement.

These devices are allowing users to download certain applications on phones which serve as a bookmark to a certain website. On the iPhone, they have applications for YouTube and Facebook. These bookmarks send the user to the site in order to access the information quicker than it would be without the bookmark.

This medium has potential to grow into a possible full-fledged advertising campaign, but more research into this medium is needed in order to expand on it. The ever-changing appearance and abilities of the online world make it an exciting new platform for advertising. Its accessibility and overwhelming practicality is what makes it an attractive tool for advertisers. As technology rapidly advances, these advertisers scramble to adapt their message to the newest features.

This report reveals the intimidating progression of cyberspace as elements that were groundbreaking a decade ago are considered irrelevant today. The simplicity of pop-ups and other interstitials are no longer met with attentive eyes.

The unavoidable waning of this medium is a testament to the pace of Internet culture. As advanced browsers provide more pop-up blockers with each version, advertisers are hesitant to invest in interstitials with newer and more promising ad forms on the horizon. Like sponsored events, web sponsorships involve a company paying money to advertise on a Web site. Screensavers as an advertising medium have been around for over 10 years.

It has allowed for customization, which has enabled users to view material relevant to their preferences. In recent years, there has been a decline in screensaver downloads. In the future, advertising on screensavers will begin to diminish on an individual scale but can still be useful to place on plasma televisions in public places.

Rubye De Remer

Bookmarks have increased in popularity and have opened many opportunities for companies to advertise. The bookmark craze on mobile phones has a strong foundation to grow in the future, even to the point that one day a campaign may be centered on the PDA bookmarks. Relying on advertisements to educate themselves on products and services is becoming less attractive because of its deceptive nature. They believe that advertisements are embellished to make positive associations with the product or service advertised.

This voice can be used to make a convincing advice prior to making a download decision. Web sponsorships allow for added brand value because they build on the existing relationship between the consumer and the web site; therefore, more and more advertisers are using web sponsorships. The icons on a toolbar provide quick and convenient access to commonly-performed operations.

Toolbars are a huge draw for advertisers who see the potential of having their product name or message appear as a permanent fixture on PCs and desktops. The convenience of this feature provides potential for this medium to grow. With the decline of interstitials and screensavers, there is the rise in blogs, web sponsorships, and toolbars. Although difficult, this feat can reap great rewards. The possibilities of the Internet allow users to access information, generate word- of-mouth, and create immediate sales.

See Appendix G. Sunkist soda comes in a variety of flavors, including but not limited to: Sunkist belongs in the soft drink industry, which includes carbonated soft drinks, bottled water, sports drinks, energy drinks, and fruit beverages.

Though bottling companies have been experiencing declining revenues throughout recent years; Dr. The primary market we have chosen to focus our marketing efforts towards is the younger demographic, men and women ages They are tech-savvy and opinions are heavily weighted with parents when making downloading decisions regarding technology and electronics.

Our secondary target market is men and women ages 35 , specifically past Sunkist consumers. This demographic includes Baby Boomers and Generation X and has a high discretionary income. Since digital media has been highly accepted and adopted into our environment, it is only appropriate that our integrated marketing communications plan consisted of digital media.

Our integrated marketing communications plan for the primary target, men and women ages , is: In respect to our secondary market, men and women ages 55, are: Through our integrated marketing communications plan, we hope to generate brand awareness within our primary market and relate a feeling of nostalgia to get the secondary market to drink the orange soda once again.

Carbonated soft drinks make up the majority of this industry, comprising Though revenue is considerably abundant, the soft drink industry has been experiencing a year-by-year decrease in revenue since A current trend within the industry is kicking the habit of drinking high-sugar sodas and choosing a healthier alternative such as diet drinks and waters instead.

This can be attributed to a larger, national trend of people trying to live healthier lifestyles. The main distribution points for soft drinks are restaurants, supermarkets, vending machines and convenience stores. There is a per capita consumption of With the recent recession, it is expected that major brands of soft drinks are going to experience lower sales while private label brands are expected to see higher sales figures.

Company Analysis Sunkist Growers Inc. Then in , it became Sunkist Growers and has been carrying that name for more than fifty years Sunkist Growers Inc. In , General Cinema Corporation, a nationwide chain of movie theatres and soft drink bottlers, licensed the use of the Sunkist trademark by Sunkist Growers Inc.

In , Sunkist became one of the top 10 soft drinks- the first time an orange soda was ever highly recognized Sunkist Growers Inc. In late , Sunkist soda was sold to Del Monte. Currently, Sunkist soda is sold by Dr.

Pepper Snapple Group, which is one of the largest beverage companies in the Americas. Many of consumer favorites are sold by Dr. The following data regarding sales and profit earned has been extracted from Dr. Pepper Snapple Group Annual Report. They are also the third largest CSD brand owner as measured by retail sales in the United States and Canada and own a leading brand in most of the CSD categories in which they compete Dr.

Pepper Snapple Group are the following: It is distributed in convenience stores all over the world but prices vary. Sunkist orange soda has always been the drink of the laid back consumer. Competitive Analysis The carbonated beverage industry is one in which sales have been declining for a couple of years. The segment of this industry that has taken the biggest hit is the non-diet soda market. See Appendix H. The diet soda market is doing much better, but still has lost a small amount of money in See Appendix I.

One of the few brands that has yet to follow the decline in sales is Sunkist. Sunkist is owned by Dr. Pepper Snapple, and they belong to the beverage manufacture and bottling industry. There are about 3, companies in the United States that manufacture and distribute beverages. From , The Dr. Pepper Snapple to generate an increase in revenue.

They increased by 3. Vault was the only other non-diet carbonated beverage with a higher increase See Appendix K. Indirectly Sunkist has many other competitors.

This would include any non-alcoholic beverage that is not a soda such as juices, water, and tea.

Coca-Cola has positioned itself as being classic and targeting all ages. Their promotions show the fact that they aim at all ages. In this the consumer gets points for the more Coca-Cola products they use. Currently, Coca-Cola is using the popular rewards program to bring the popular show American Idol closer to its viewers. Viewers can submit questions that are then asked live by host Ryan Seacrest to the contestants Coca-Cola Global: This company has just completed a whole repositioning of the brand including a newly designed logo.

Making Sunkist Interactive Sunkist on the other hand has currently positioned itself being young and cool. Sunkist also used the popular networking site, Facebook. Since Facebook made hundreds of virtual items available in its virtual gift shop. To increase convenience manufactures are constantly testing out new packaging.

Download novel love in sunkist

Coca-Cola was the first company to come up with packaging that fits 12 cans or bottles and the Fridge Package. Sunkist currently offers several different packaging for their product. In , Sunkist sponsored a national campaign, which gave six young people the chance to meet professionals in the field of interest.

The job fields included fashion design, comedy, video games, music videos, surfing and bike racing. Teens were able to sign up with their career choice on www. Teens are an important demographic when it comes to shopping. They are more knowledgeable and more comfortable with technology than their parents are. As the first global generation ever, Net Geners are smarter, quicker and more tolerant of diversity than past generations.

They are also more aware of the problems faced by society, and they believe in justice and freedom of choice.

As consumers, they prefer to customize and make things their own Tapscott.

The Internet user has come from being a passive observer to an engaged participant. Now, users can interact with others, modify or create their own content, build communities and collaborate with others around the globe.

This demographic is known for multitasking. For example, they might be watching TV, but they are most likely on the Internet, talking on a cell phone, and listening to music at the same time Tapscott.

Consumers of the Internet are participators and are willing to inquire, discuss, play, shop, investigate and fantasize online. Secondary Target Market AdGenius suggests that our client considers males and females 33 to 55 years old, specifically former Sunkist consumers, as a secondary target market. Our research shows several advantages and profitable opportunities in this consumer segment that will support the suggested primary market of 14 to year-olds.

Thirty-three to year-olds represent two important generations for marketers: Baby Boomers and Generation X. That means only 7. AdGenius wanted to discover why this profitable target market was not nearly as interested in Sunkist soda as other demographics. We found that, as Americans age, consumers become more health-conscious and have a higher tendency to consume lower calories and lower sugar beverages like diet sodas, juices and bottled water over traditional colas like Sunkist Williams AdGenius researched the psychographics of this advantageous consumer segment and found several common personality traits that filter into individual downloading patterns.

First, they are much less pessimistic about life than other demographics. They believe everything in their lives will eventually work out for the best Baar This market see themselves as very unique individuals who do not fit into any one niche that marketers try to stick them in. These characteristics translate into an evasive attitude towards advertisements that Sunkist must overcome to grab this untapped and profitable segment Kane Most importantly, Baby Boomers are online nearly just much as younger generations, but their Internet activity preferences do differ.

They mostly use the Web for e-mail, shopping, searching for information especially health related , blogging and playing online games Baar Almost 1 in 4 Baby Boomers are active members of social networking sites, while the remaining Gen X-ers of our suggested target market are even more interested in social networking.

While this market consumes social media, they do not play a large role in creating it. Their online social media activities are generally limited to updating profiles and commenting on blogs rather than actually writing the blog article.

Even so, this information proves that older consumers are keeping up with technology and much more knowledgeable than previous generations Perez Although marketers realize the profitability of this segment, they continue to ignore Baby Boomers and older Gen X-ers. Paradoxically, these consumers tend to download products -like IPods and automobiles- that have ad campaigns directed toward younger generations. We suggest that Sunkist still attempt to target the appealing 33 to year-old past Sunkist consumer market, as long as they understand the personalities and digital media usage patterns of these consumers.

Macro-Environmental Analysis The perception of carbonated beverages has significantly changed over the past decade.