It is important to go beyond a fixed CPA model to better optimize mobile app campaigns and uncover the optimal maximum potential for ROI. In the fast-paced mobile advertising industry, you have to constantly optimize your strategies to improve performance.
With the introduction of improved campaign measurability, marketers have realized they might have let their addiction to inst...

E-commerce has picked up pace in the Middle East and Asia in recent months. With the proliferation of smartphones, countries such as Indonesia are witnessing an e-commerce boom. The pace of e-commerce shopping quickens further during Ramadan. In fact, consumers in the Middle East and North African (MENA) regions spend as much as 60% more during the holy month. For MENA region, sales peak in the ...