Ford Fiesta in driving seat for RTE’s Movie Show

29 Oct 2012

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RTE TWO, Thursday 1st November sees broadcast of the first episode of The Movie Show, RTE’s new TV programme that provides a comprehensive weekly update on what’s happening in the movie world… And it is all driven by the new Ford Fiesta.

RTE TWO, Thursday 1st November sees broadcast of the first episode of The Movie Show, RTE’s new TV programme that provides a comprehensive weekly update on what’s happening in the movie world… And it is all driven by the new Ford Fiesta.

Hosted by Celebrity Bainisteoir / Today FM’s Mairead Farrell and The Voice of Ireland’s Eoghan McDermott, the 30 minute show will broadcast for 16 weeks. The charismatic duo, alongside their team of roving reporters Angela Scanlon, Rob Ross and Daniella Moyles, will present movie reviews and much more including: fun insights into the movie industry, explored through interviews with directors, actors, cinematographers and all those who contribute to the big screen.

For Ford, the tie in with The Movie Show will deliver more than what is involved in a “traditional” sponsorship deal. Under the framework of an Advertiser Funded Programme (AFP) deal, Ford is working with independent TV production company, Animo, to produce the new show. The new Fiesta will be featured on the programme through editorially appropriate product placement and viewers will have the chance to win some great prizes through Ford’s facebook page: www.facebook.com/fordireland

Commenting on the new show, presenter Eoghan McDermott said: “I’m completely excited and delighted to be working on ‘The Movie Show’ with Mairead. Not only do we have the dream job of watching new films and chatting with exceptional acting talent, but we’ll be giving the great people of Ireland rare and exclusive insights into life behind the camera on all sorts of exciting productions. And I fancy Mairead. Result!”

Ciarán McMahon, Marketing Manager of Ford Ireland, said: “This is an exciting content initiative for Ford. It will allow us to engage meaningfully with viewers, and, existing and prospective customers. The Movie Show will provide a great platform for us to showcase our new Fiesta – its gorgeous new design and outstanding technologies”,

Arriving in Ireland in December, the new Ford Fiesta delivers an advanced package of technologies including voice-activated in-car connectivity system Ford SYNC, Active City Stop and the European debut of MyKey. It will also be equipped with the acclaimed 1.0-litre EcoBoost petrol engine to deliver best-in-class fuel economy.

Fiesta follows Ford’s approach of democratising technology – bringing advanced features to a greater number of drivers for the first time – and will be unique among its European competitors in featuring Active City Stop, a system designed to help drivers avoid low speed collisions.

Ford SYNC in-car connectivity system delivers an unprecedented level of connectivity, enabling owners to voice-activate phone calls and music selection from devices connected via Bluetooth or USB. The SYNC system includes Emergency Assistance, which directly connects the vehicle occupants to local emergency services operators after an accident, in the correct language for the region.

The new Fiesta will also feature the European debut of segment-first MyKey, which will enable parents in particular to encourage safer driving and limit their teenager’s exposure to risk at the wheel. The system allows owners to configure maximum speed and audio volume limits. It also mutes audio until seat belts are fastened and ensures driver aids, safety systems and more vigorous alerts cannot be deactivated when used.

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