Social Experiment: Would you help a freezing child?

UNDATED (KTHV) -- A recent video has been building in popularity across social media of an ad in Norway highlighting the plight of kids in need.

Over several hours, a hidden camera set up bySOS Children's Villages Norwaycaptured what complete strangers would do when a boy with no coat sat next to them at the bus stop.

AdWeek reports that SOS rep Synne Rønning said that, "only three of the 25 or so people who shared the bus stop with him didn't try to help."

SOS is trying to raise awareness and funds to help Syrian children in need. They are trying to get people to think about how is it differenthelping a child in front of you and helping a child in a foreign country.