LOL...I had to laugh at this post. A very "manly" friend of mine was totally addicted to these things and would take BOXES along on hunting/scouting trips. Then, one day, he read the label and...eek!!! For women?!?!? He doesn't eat them now, which is totally juvenile, especially for a 34 year old. It's just a marketing ploy.

The bars are great sources of fiber and protien and taste wonderful....they are calorie laden though!