An Augusta pawn shop owner is angry about a cable company's decision not to run his advertising if it shows firearms.

United Loan and Firearms owner Ray Reynolds says his most recent commercial, a spoof of the History Channel reality show “Pawn Stars”, shows firearms on the rack and inside the counter in some of the video.

Reynolds tells The Augusta Chronicle that he must remove any reference or image of weapons from the ad to comply with the policy of Comcast Cable's advertising sales division, Comcast Spotlight.

Comcast Spotlight spokesman Chris Ellis said the company “has decided it will not accept new advertising for firearms or weapons moving forward.” Ellis said the policy aligns the firm with guidelines in place at many media organizations.