The new Hard Rock resorts will maintain the same superior quality and exceptional service that Palace Resorts are known for, but now with more rock n’ roll for your enjoyment. Palace Resorts will continue to own and operate each property, just as they do with the Hard Rock Hotel & Casino Punta Cana. The transformation process will begin in the coming months, with the first Hard Rock-rebranded hotel in Cancun scheduled to launch in Winter 2012, Puerto Vallarta in Spring 2012, followed by a Fall 2012 first-phase debut of Hard Rock Hotel Riviera Maya.