How can the KNHB renew its digital channels from the perspective of customer needs?

The 'online only' concept

Until 2015 KNHB provides a monthly printed magazine in combination with the Hockey.nl website. But does such a 'classic' title still fit the needs of the contemporary hockey target group? KNHB was looking for a way to translate user needs across the various digital channels offered by the association into an 'online only concept'. And to new KNHB partners with the skills they need to help them achieve their goals in the coming years.

An ambitious plan to develop the propositions of the new digital assets

Content = King. But creating good digital content is an intensive process and requires significantly different expertise than print media content. Together with KNHB, we looked for the right content partner. In the meantime, we worked on an ambitious, flexible plan to develop the propositions of the new digital means. Renew by a challenging deadline. We put together an agile team with the first goal of renewing the Hockey.nl website. VODW supervised and monitored the process from concept to realisation. After the website we renewed the iOS and Android apps.

Efficient communication with the entire hockey target group

The new digital propositions give a pragmatic interpretation to the theme of 'lifelong hockey'. In the first few weeks, 20,000 users created a profile. This profile allows them to read content that is relevant to them and appropriate to the Hockey phase in which they find themselves. The collaboration between KNHB and all new partners on technology, design and content is running smoothly.

Interested in collaboration?

We can work together in a variety of ways. We believe in "see one - do one - teach one". A sustainable way that ensures that knowledge and methods are embraced and integrated into your organisation.