Dawn of a New Day.

Most brands today covet exposure on social media and on reality TV. But sometimes, the brand story can “go South.” That’s literally what happened to one premium bourbon brand.

That’s where Victory Spirits comes in. A few days ago, we began writing the next chapter of the story of this bourbon, combining the best aspects of its original legacy with a fresh new spin. Follow along to see how we’re creating a new reality for a quality bourbon brand. We’ll share the progress over the coming days and weeks.