Millions of working Americans talk, act, and vote as if their economic interests match those of the megawealthy, global corporations, and the politicians who do their bidding. How did this happen? According to Air America radio host Thom Hartmann, the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. It's not an escalation in Iraq, it's a surge; it's not the inheritance tax, it's the death tax; it's not drilling for oil, it's exploring for energy.

Conservatives didn't intuit the path to persuasive messaging; they learned these techniques. There is no reason why progressives can't learn them too. In Cracking the Code, Hartmann shows you how. Drawing on his background as a psychotherapist and advertising executive as well as a national radio host, he breaks down the structure for effective communication, sharing exercises and examples for practical application.

Audio includes introduction read by Hartmann and new foreword written and read by Jim Hightower! Download and start listening now!

BK_BKOE_000003

Listener Opinions

by Tony Brown | 10/4/2013

" Talks about Neuro_Lingusitic Programming and the language of politics. How to communicate political ideas. Excellent book. "

by Edmund | 6/1/2013

" Very edifying... so much so that I think I'll need to re-read it in the near future. This piece does much to explain some of linguist George Lakoff's work, but from a psychological perspective. "

by Mom | 3/1/2013

" Thom explains the major ways we communicate with each other with interesting side notes from his advertising and NLP training. "

by Jan | 8/10/2012

" I think this is an important book though I often found it horrifying and discouraging. Sometimes funny. Sometimes uplifting. Always informative. "

" Although it is not as good as Lakoff's "Don't Think of an Elephant" it is a good read. "

Spencer | 11/3/2011

" Great explanation of how politicians sell us policy that is bad for us. A bit heavy on the progressive rhetoric however. "

Brian Sanders | 5/28/2011

" Great book on deciphering political language and how to communicate it properly. "

Daniel | 7/27/2010

" This book was really fantastic and taught some interesting communication tactics. Thom's background in psychology really aids in this book. I expect to use some of these tactics in the near future when discussing things with friends. "

Jan | 5/9/2010

" I think this is an important book though I often found it horrifying and discouraging. Sometimes funny. Sometimes uplifting. Always informative.
"

Mom | 12/5/2009

" Thom explains the major ways we communicate with each other with interesting side notes from his advertising and NLP training.
"

Adrienne | 10/11/2009

" Although it is not as good as Lakoff's "Don't Think of an Elephant" it is a good read.
"

Edmund | 12/7/2008

" Very edifying... so much so that I think I'll need to re-read it in the near future. This piece does much to explain some of linguist George Lakoff's work, but from a psychological perspective.
"

Tony | 11/8/2008

" Talks about Neuro_Lingusitic Programming and the language of politics. How to communicate political ideas. Excellent book.
"

Spencer | 6/25/2008

" Great explanation of how politicians sell us policy that is bad for us. A bit heavy on the progressive rhetoric however.
"

Brian | 2/5/2008

" Great book on deciphering political language and how to communicate it properly.
"

Other Titles by Thom Hartmann:

About the Author

Thom Hartmann is a New York Times bestselling author and national radio host, formerly with Air America and now syndicated by Dial Global. Recently called the most important progressive talk show host in America by Talkers magazine, he is also the author of numerous books, including The Last Hours of Ancient Sunlight, which helped inspire Leonardo DiCaprio’s documentary The 11th Hour,which features Hartmann. His other books include We the People, Unequal Protection, What Would Jefferson Do?, and Screwed.

[ShoppingCartItemsAddedOnMerge] audiobook(s) were left in your cart from a previous visit, and saved to your account for your convenience. You may view or remove these audiobooks on the shopping cart page.