Tweet An important marketing concept known as "The Long Tail" is used to describe the hundreds to thousands of keywords and key phrases that a website is found for, yet rarely noticed or exploited by owners of the website. The principle of the Long Tail is the opposite of focusing on ...

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One of the newest viral marketing campaigns implements SMS. You shouldn't spam people by sending SMS marketing to numbers that have not opted in. If people opt into your marketing messages, this can be a great way to send mobile coupons and remind people of your presence.

Tweet Want to get any many pest control customers as possible? You can't ignore the internet. Check out this list of online marketing tips to improve your strategy. The pest control industry seems to be growing at a faster rate than ever before, with Statista estimating the global ind...

Keywords are especially important for local retail SEO. You're able to connect to both your industry and location. Writing a blog post titled "How to Find Women's Accessories in Atlanta" will make what you sell and where you sell it pretty clear.

Tweet There are few better methods of outreach marketing than to tap into the vast network of followers that influencers have. Influencers tend to be the big names and charismatic faces of a given industry or concentration, and their opinions are like gold dust to their audiences. And...

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Conversion - Why focus on having multiple pages if one page converts better? Focus your efforts on one of these pages instead of wasting energy on alternative lower-converting pages. Content quality - If you are targeting multiple pages with the one keyword, chances are they'll all be...

For example, let's say that there has recently been an uptick in roofing scams in your community. You could advise people on how to spot a roofing scam, tell them the kinds of documents and licenses they should ask to see before hiring a roofer, and what to do if they suspect they've ...

Tweet Looking to reach more customers with your business's home improvement website? Check out these strategies to boost website ranking and get more business. As complex as Internet marketing seems, it always has one goal: You need to boost website ranking to boost sales leads and yo...