News & media

Webedia Group acquires Quill

Panoramic Growth Equity, the leading equity investor in fast growth,
entrepreneurial companies today announce that portfolio company Quill has been
acquired by French media group Webedia.

Quill’s pioneering production model combines a global network of over
2,400 freelance copywriters with an advanced technology platform, allowing it
to create highly effective content in any language, at unparalleled speed and
scale.

It has rapidly established itself as the leader in the ecommerce
content production sector, with flagship global clients including Tommy
Hilfiger, Louis Vuitton, eBay, Google and Amazon.

Since its launch in 2011, Quill has raised investment from Smedvig
Capital, Panoramic Growth Equity, and an influential group of digital
entrepreneurs who have previously backed success stories including Spotify,
Secret Escapes, Toptable, Graze and Mr and Mrs Smith. Quill’s founder, Ed Bussey,
will continue in his role as CEO.

Webedia is a global media and technology company specialising in the
recreation and entertainment industries. The acquisition of Quill significantly
enhances Webedia’s B2B content offering and will merge the two companies’
networks of freelance content creators, creating the European leader in
business content production, with an expanded network of over 7,000 creatives
worldwide.

Malcolm Kpedekpo, Partner at Panoramic Growth Equity said: “I’m delighted that Quill has found a good home in Webedia and believe that they now have a strong platform to continue their growth. I’d like to wish Ed and the team all the best on the next stage of the Quill journey.”

Ed Bussey, Founder & CEO, Quill said: “This is a hugely significant milestone in the Quill journey. Having taken the business from a blank sheet of paper in a Starbucks eight years ago – with prominent voices from the traditional media industries telling me that what I envisioned was impossible – to being acquired by one of the largest pre-eminent European media companies. I want to sincerely thank all of our investors and partners for their support in helping us to reach this remarkable point.”