For all the people who don't understand the significance of the iPad...

Watch tonight's 60 Minutes -- 10/23/2011.

I was in tears.

Yeah, I was choked up a bit too. For autistic children, the iPad IS PURE MAGIC. PERIOD. Very touching piece.

I love how, in contrast, Android products are typically advertised with lightning bolts and Matrixy warriors running around some cold steel sci-fi setting shooting laser beams or some nonsense like that. The iPad advertising is much more relatable to, you know, real people.

Grumpy? Not really. This article is like it was written in a state of defensive paranoia. The media called the iPad a big iPod touch when it came out originally because that's what they actually believed. This teenage angst/rebellion feeling from everyone of Dilger's articles becomes tiring. He's got it all wrong. He needs to try some wine or orange juice.

What does DED get wrong?
His website www.roughlydrafted.com is a testament of Daniel's acute knowledge and insight about tech.
Of course haters are gonna nitpick on the few inaccuracies that may happen here and there, but the big picture is that Daniel's foresight on the products and companies he writes about are consistently spot on.

For all the people who don't understand the significance of the iPad...

Watch tonight's 60 Minutes -- 10/23/2011.

I was in tears.

Quote:

Originally Posted by Suddenly Newton

Yeah, I was choked up a bit too. For autistic children, the iPad IS PURE MAGIC. PERIOD. Very touching piece.

I love how, in contrast, Android products are typically advertised with lightning bolts and Matrixy warriors running around some cold steel sci-fi setting shooting laser beams or some nonsense like that. The iPad advertising is much more relatable to, you know, real people.

I was particularly moved when the rather wild, out of control boy was discovered to like opera... And was mouthing the words along with the opera singer on the computer video...

Who or how would anyone know that this was inside that little boy?

Don't mean to minimize the iPad or its role in this... But anything that could have that effect on someone's ability to express themself -- gets my vote.

"Swift generally gets you to the right way much quicker." - auxio -

"The perfect [birth]day -- A little playtime, a good poop, and a long nap." - Tomato Greeting Cards -

I do not represent the market as a whole - I am one of "The rest of us", somebody who "Think[s] Different" from the masses.

That is not what Apple means in its marketing campaigns when they say "the rest of us" and "think different." The rest of us referred to people who didn't want to become computer savvy to use a computer. They just wanted to use a computer, not get a job in IT.

Think different is an expression of Apple's (and Steve Jobs's) core values. The ads were Apple saying to the world, "This is what we are about. This is what we believe. The people who have the courage to think differently are the ones who change the world."

You might "think different" from the masses, but you aren't going to change the world like Gandhi or Einstein or Edison (feel free to prove me wrong with a contribution to humanity or two).

Quote:

Originally Posted by ConradJoe

Apple clearly knows what it is doing. It is giving up on making niche products for geeks. Instead, they are making lowest-common-denominator products for the mass market. They learned a lot with the iPod. They basically took over a market and dominated the hell out of it, giving the common kid (or perhaps, an overlap of most of the most common kids) pretty much everything they might want. They didn't include much for the niche guys - they instead concentrated on the great mass of common consumers.

News flash: Apple gave up on geeks when Steve Jobs slapped a plastic case and keyboard on Woz's hobbyist motherboard in 1977 and called it the Apple II. That, and EVERYTHING THAT FOLLOWED was mass market. The only niche, geek product they ever made was the Apple I.

That is not what Apple means in its marketing campaigns when they say "the rest of us" and "think different." The rest of us referred to people who didn't want to become computer savvy to use a computer. They just wanted to use a computer, not get a job in IT.

Think different is an expression of Apple's (and Steve Jobs's) core values. The ads were Apple saying to the world, "This is what we are about. This is what we believe. The people who have the courage to think differently are the ones who change the world."

You might "think different" from the masses, but you aren't going to change the world like Gandhi or Einstein or Edison (feel free to prove me wrong with a contribution to humanity or two).

News flash: Apple gave up on geeks when Steve Jobs slapped a plastic case and keyboard on Woz's hobbyist motherboard in 1977 and called it the Apple II. That, and EVERYTHING THAT FOLLOWED was mass market. The only niche, geek product they ever made was the Apple I.

+++ QFT

The Apple 1 Computer

The plastic case is one of the things set the Apple ][ computer apart from all the others.

The others all had cases made by bending metal into the desired shape. The metal cases gave the others a hobbyist or industrial look.

The closest thing to a consumer look was the Commodore Pet -- it had a all-in-one metal case that housed the motherboard, a monitor, a cassette player and a chiclette keyboard.

and the Radio Shack TRS-80... the famous TRASH-80.

Many people considered the metal case to denote a man's computer. But the metal case was stamped, folded and painted -- and could be manufactured in small production runs at $50 per case.

The Apple ][ case, hover, required the investment of hundreds of thousands of dollars in dyes to mold the color-infused plastic.

It was a sign that Apple was in the business for the long hall.

It is interesting that the IBM/PC, introduced 4 years after the Apple ][, had a rather cheap folded metal case.

To me, the following ad from 1978, says it all:

"Swift generally gets you to the right way much quicker." - auxio -

"The perfect [birth]day -- A little playtime, a good poop, and a long nap." - Tomato Greeting Cards -

What does DED get wrong?
His website www.roughlydrafted.com is a testament of Daniel's acute knowledge and insight about tech.
Of course haters are gonna nitpick on the few inaccuracies that may happen here and there, but the big picture is that Daniel's foresight on the products and companies he writes about are consistently spot on.

I used to follow Roughly Drafted and generally enjoyed DED's articles -- research and analysis.

Especially since many of DED's writings confirmed my own experiences and supported my opinions.

After a while, I noticed some disturbing patterns:
-- Apple could do no wrong, and their adversaries/competitors could do no right
-- DED would report facts supporting his opinions, and ignore facts challenging them
-- DED inserts himself (his opinions) into the article, usually overpowering the topic
-- DED often (usually) quotes other articles written by himself to build the impression that there is a concensus of supporting material
-- when confronted, DED would often make a vicious attack on the poster
-- he seems to have accumulated real or imagined slights or slurs from others and uses every opportunity to attempt to redress them

After awhile his articles become a predictable litany of every point he has ever asserted, whether true or false (being right isn't good enough).

The closest thing that comes to mind for the litany, is Hannity on the TV.

"Swift generally gets you to the right way much quicker." - auxio -

"The perfect [birth]day -- A little playtime, a good poop, and a long nap." - Tomato Greeting Cards -

It is....I accept full responsibility for the brashness of my posting but all things being considered would you take marriage advice from a person who's been divorced 4 times?

Jobs appeared to be a man consumed by the search for harmony, balance and perfection in everything he does. He found success so early that he never had to mold himself into what someone else wanted so it's entirely reasonable that from his Point of View he simply couldn't understand how analysts and the Tech Media missed the boat.

But that's what made Jobs special. He didn't build according to a "checklist" of what the competition had. He built to what he thought would be a great product.

Steve wasn't working 60 hours a week to fulfill someone else's dream as opposed to many of the pundits that slagged the iPad when it came out. Sometimes the truth is a harsh one.

Actually, I read your comment again today, and I understood your meaning. At first read, I had misunderstood it, and that way it did sound very obnoxious and rude. I suppose the above poster made the same mistake than I, and hence your formulation might be made better in some way?
I am not offering suggestions for this effect there, just mentioning that I understand his misunderstanding of your post

Social Capitalist, dreamer and wise enough to know I'm never going to grow up anyway... so not trying anymore.

Yeah, I was choked up a bit too. For autistic children, the iPad IS PURE MAGIC. PERIOD. Very touching piece.

I love how, in contrast, Android products are typically advertised with lightning bolts and Matrixy warriors running around some cold steel sci-fi setting shooting laser beams or some nonsense like that. The iPad advertising is much more relatable to, you know, real people.

Well, that proves Apple Marketing is savvier than Android Tablet advertisers. Not real news, but no proof that either platform is better.

Social Capitalist, dreamer and wise enough to know I'm never going to grow up anyway... so not trying anymore.

I suspect that there are people for whom home movies and porn are the same thing...

I'd be willing to bet dollars that the main porn retailers anyway already have some HTML 5 outlets. If there is money to be made, the PINK INDUSTRY is there. And any new tech, they try to woo to their purposes. They're kind of a high tech tentacled thingie... (arf, I have a picture in my mind and it moooooooves!)

Social Capitalist, dreamer and wise enough to know I'm never going to grow up anyway... so not trying anymore.

Considering the ups & downs that Jobs had seen since 1985, I'm a little surprised that he let comments from the peanut gallery get him down. But anyway, I wonder if there is anything in the book about his feelings on the cliché that every half-baked computer site began using after the iPad's launch and initial success: "iPad Killer". That silly term has now taken on a life of its own, even though the best to come down the pike haven't put much more than a dent in the iPad's armor, much less killed it. But these days, I guess hyperbole is the way to get page views... and votes.

That is not what Apple means in its marketing campaigns when they say "the rest of us" and "think different." The rest of us referred to people who didn't want to become computer savvy to use a computer. They just wanted to use a computer, not get a job in IT.

Think different is an expression of Apple's (and Steve Jobs's) core values. The ads were Apple saying to the world, "This is what we are about. This is what we believe. The people who have the courage to think differently are the ones who change the world."

You might "think different" from the masses, but you aren't going to change the world like Gandhi or Einstein or Edison (feel free to prove me wrong with a contribution to humanity or two).

News flash: Apple gave up on geeks when Steve Jobs slapped a plastic case and keyboard on Woz's hobbyist motherboard in 1977 and called it the Apple II. That, and EVERYTHING THAT FOLLOWED was mass market. The only niche, geek product they ever made was the Apple I.

Think Different was simply a catchy dig playing off the internal IBM motto THINK. It was used in the dark days after Steve came back with Next as a means of separating Apple users as being more intuitive and individualistic. Those were the days the media said the IBM PC had simply won, even though IBM was no longer the biggest supplier of PCs.