Cowboy Maloney's To Mark Satellite TV's 20 Years

Jackson, Miss. – Cowboy Maloney’s Electric City, which made the first digital satellite TV system retail sale in the U.S. 20 years ago, is marking the anniversary with a charity golf tournament and dinner, here, on June 17.

Cowboy Maloney’s Electric City on I-55 North, here, was the site where the first Digital Satellite TV System (DSS) was sold on June 17, 1994. RCA, DirecTV (General Motors Hughes) and USSB joined together to ignite the digital revolution when the first DSS system was sold to Lemoyne Martin at 9 a.m. that morning.

Cowboy Maloney’s and the Mississippi Kidney Foundation are together celebrating the first 20 years of digital satellite TV with a golf outing and dinner at the Country Club of Jackson on June 17. Golf will start at 10 a.m. and dinner at 6:30 p.m.

In a statement, the retailer said, “Anyone associated with the launch of DSS is invited to participate in the festivities.”

The retailer described the scene on that day: “Cowboy Maloney’s associates were dressed in tuxedos that hot summer day as hundreds of people lined up to take part in making history. They could now get digital TV programming from a satellite in the sky with only an 18-inch dish.”