The best seat in the house.

The best seat in the house.

jac5 Underwear

Ditch your dodgy undies.

Experiential / Online /

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jac5 is a new range of men’s underwear aimed at the premium end of the market, with a fun, irreverent sense of humour. The client wanted to spread the word and get people talking about them, so we created the first ever jac5 Undies Amnesty.

The concept is simple: hand in your dodgy designer undies and exchange them – in the middle of Pitt St Mall – for a free pair of jac5s.