Millennials (Can Be) a Brand’s Best Friend

Linc Wonham

Posted on 10.31.2010

Generation Y, aka “Buy”, packs a powerful punch when it comes to a brand’s online reputation. The most prolific users of social media do not take that responsibility lightly, and will just as soon share a recommendation for a product they believe in as they will publicly lambast one they consider unworthy.

• More than 80 percent of Millennials regularly discuss brands online• 70 percent will share a favorite brand with friends and family• 70 percent will keep coming back to a brand they like• 58 percent are willing to share personal information with a trusted brand in exchange for coupons, etc.• 54 percent will warn friends and family about a brand they don’t trust• 41 percent will boycott a brand if disappointed• 32 percent will rant on a social network if disappointed by a brand• 29 percent will join a community of others who dislike a brand