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Brief: In the past, Canadian Blood Services has solicited stem cell donations from people from all walks of life for the OneMatch Stem Cell and Marrow Network. However, now more than ever, Canadian Blood Services is seeing that Canada’s diverse populations are underrepresented and there is an immediate need for patients to have better access to stem cell donors. Canadian Blood Serviecs notes that young (17-35) male donor stem cells result in the most successful matches - in particular, donations from one’s own ethnic background. We were challenged with the task of building awareness of the OneMatch Stem Cell and Marrow Network specifically amongst young men from Canada’s diverse populations.

Digital advertisment created by Rapp, Canada for Canadian Blood Services, within the category: Public Interest, NGO.