P&G, Stella McCartney announce licensing agreement

GENEVA and LONDON — Procter & Gamble Prestige has inked a licensing deal with Stella McCartney to manufacture and sell designer fragrance products.

Effective Sept. 13, P&G will begin to develop and market new initiatives under the Stella McCartney brand name.

The signing of the Stella McCartney fragrance license is consistent with P&G Prestige’s strategy to grow the business with strong brands with global leadership potential, the company stated. Stella McCartney is complementary to P&G’s existing designer fragrance portfolio and expands upon their strong luxury fragrance brands.

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