The idea for Market Magazine was born when our friends from arricoa.com, an online real-estate start-up in Los Angeles, came to us with the concept of a website/publication for the “urban” renting client. Offering more than just static real estate information, Arricoa’s goal was to have interviews and features from neighborhood residents in addition to the aforementioned – in essence, allowing the client to hear from the neighborhood itself about the likes and dislikes of the community.

Touted as 'connecting people to their neighborhoods without having to ‘friend’ them or belong to their social circle', the decision was made to offer a monthly e-magazine publication, supplemented by a login-capable website, that introduces the reader to their neighborhood by letting them know who their neighbors are and what they do.