The Event Magician
is an updated & expanded new release of J C Sum's critically
acclaimed "The Event Illusionist" that was first published in 2004 and
revised in 2008.

The all-new The Event Magician has been
released as two volumes and has been re-written to cater to ALL types of
magicians who perform for special events. The event industry is likely
the first industry that a budding magician will find work in. For 80% of
the professional and semi-professional magicians in the world, all of
their work is from special events of all kinds.

The Event Magician Vol. 2
focuses on the business side of being a magical entertainer in the
event industry. Whether you are a close-up magician, mentalist or
illusionist, you will learn proven strategies to build a brand and
position in this industry. J C details scenarios, examples and
hard-hitting advice designed to help you succeed in this specialized
field.

As one half of "Asia's Most Famous Illusionists" (The
Straits Times), along with 'Magic Babe' Ning, the "sexiest woman in
magic" (Magicseen Magazine), J C discusses the building of a personal
brand as well as developing a team brand. He also shares up-to-date
marketing tools and business documents such as professional show
contracts, quotations, invoices and non-disclosure agreements. As a show
producer and promoter, he helped to kick start the careers of no less
than ten magicians who are now professional magicians in their own
rights.

In a special bonus chapter, J C discusses magically
producing a VIP for a special event to add value to your show as well as
justify a higher fee. He also shares an original VIP appearance
illusion that can be easily and inexpensively built.

"J C has
not only opened his book of knowledge to anyone wanting to earn a good
living performing at events. He has also left no stone unturned with
just about every conceivable angle on the subject of 'event performing'
meticulously covered. I can only but applaud him on his valuable
efforts." - Mark Parker, Illusion Designer

The Event Magician Volume 2: The Business of Magic for Special Events features 75 pages of practical information on building a professional career in the event industry.

Contents include:

UNDERSTANDING THE BUSINESS

The Business of The Event Magician

The Value of The Event Magician

The Make-up of The Event Industry

The Event Magician's Competition

Business Resources for the Event Magician

POSITIONING THE EVENT MAGICIAN AND THE SHOW

What is Positioning?

Examples of Positioning an Event Magician - An Illusionist, A Close-up Magician & A Mentalist