effective
eMarketing is designed to provide you with actionable, profitable solutions.
Information you can use immediately to improve your marketing program,
achieve higher results and improve your return on your marketing investment.

Workshop
leaders will take you through the best practices, processes and procedures
for effective marketing during the sessions. Full day attendees will
learn to drive new traffic to their web sites, build customer awareness,
save money while increasing effectiveness of their marketing programs,
achieve higher click through rates on search engines and email, personalize
messages, optimize their sites and much more.

Over 3000
marketers have taken advantage of the educational programs of the eMarketing
Association. Whether you are a Vice President of Marketing looking for
strategic process to improve your departments performance or a Marketing
Specialist on the front lines implementing your companies marketing
programs, this program will help you achieve your goals.

Focusing
on the two of the most important elements of any eMarketing Program
the event is divided in to two subject areas, eMail marketing and search
engine marketing. Expertise in these arenas is essential for success
in the digital economy. Join the leader in eMarketing, the eMA for this
important event.

Opt-in
email is one of the most powerful marketing tools available today. Over
119 million Americans now use eMail (US Department of Commerce, 2/2002).
eMail is fast, inexpensive and it works. Costing a fraction of offline
direct mail, email can provide one of the highest ROI's of any marketing
channel.

This intensive
workshop will prepare you to take full advantage of this important media.
From Spam laws to personalization to auto responders, we will cover
it all. Process design, implementation and measurement. You will leave
with critical new skills you can put to work immediately in your marketing
program.

More than
88% of all Internet users look for sites using search engines and directories.
If you site is not found in the top listings it may as well not be on
the Internet. This intensive workshop will cover search optimization,
pay per view search services, outsourcing , metrics and web analysis
programs and much more. You will leave with the knowledge it takes to
put your company at the top of the major search engines and directories.

Here
is what attendees have said about eMA events:

"As
usual, everything was very professionally done, the speakers were
very informative, and the atmosphere was most pleasant. A day
very well spent, and good value for the registration dollar! "

"Increased
my awareness/knowledge of the importance and power of eMarketing,
and strategies that work."

"First
conference I've attended in 2 1/2 years which has been this informative."

"I
Learned a lot that I can implement immediately."

"Well
worth the registration fee, lots of actionable information."

"Great
conference!"

"Very
professional, I will be back."

Here
is what marketers have said about eMA courses:

"Great
course I will be signing up for the personal certification program.
I would also like to say thank-you-My average monthly sales on
Callmart were about 2500.00/month. After applying some of what
I learned from this course are sales have hit $ 8000.00-for this
week alone. And I haven't even begun to use everything gained
from this course. Thanks!"

-Bob
Anderson
Callmart Telecommunications Inc.

"I've
been doing some e-mail marketing on my own, but the eMA Advanced
E-mail Marketing Course gave me the specific training and information
that I needed to take my programs to a more effective level. The
information is worth far more than what they're charging and perhaps
the most valuable part of the course is the ability to interact
with the instructor and other students about real-world problems
and solutions, not just theory."

-Beth
Bridges
iBridge WebMarketing, Fresno California

"The
Advanced eMail course was really useful. Beyond just filling in
knowledge gaps, it's really helpful to have fundamental rationales
and best practices nicely organized and referencable. The resources
were also particularly helpful...it's amazing what you learn simply
by following the links."

-Scott
Anderson

"Thanks
for the course, I learned some things that I "thought"
I knew but really didn't understand the details. I got a BBA in
marketing in 1991 but the
Internet was primitive so to speak and I really had to learn the
Inet on my own. This class helped and I have a notebook full of
notes and the
lessons for reference. Again Thank you very much."

-Charles
Leon Brawner

I
really enjoyed taking the eMail Marketing class. I have learned
so much about email marketing and now have the confidence to tackle
my first program. I would recommend this class to anyone looking
for more indepth information on email marketing.

-
Jodi L. Scheckermann, Pharm.D.
Aventis Pharmaceuticals

"The
class "Advanced eMail Marketing" was rich in content
and professional in delivery. Each step offered information that
can be used for reference again and again. Exercises and references
came handy for applying what you have learned. I have book marked
all the resources we used in the class to use them for my work.
The instructor was always accessible, supported us throughout
the class and provided great links to learn more about the art
of eMarketing. Everyone who wants to excel in the eMarketing field
should take this class."

-Irina
Ilina
Information Integrity Coalition

"I
found the Email Marketing course to be quite practical and a very
good source for related E-Marketing resources. I have performed
several campaigns and this course not only confirmed some of my
suspicions, but also provide tangible approaches and tips to use
in future campaigns. The course encourages discussion with classmates,
who often provide useful resources to stay on top of the latest
techniques in email marketing."

Randy
KlingnerGlobal
Marketing - Hollister Incorporated

"
I have learned so much from the Advanced eMail eCourse. It's excellent!
It gives you answers where you never knew there were questions.
In other words, it's very thorough and fun."

Cathy
L. Long
CSR Coordinater/ Administrative Assistant

"The
course was incredible. I've learned so much more about E-marketing.
Though some of the lessons were based from off-line marketing
methods the incorporation made it easy to relate to.

I
am more than certain and confident that this information has made
a positive different in my future endeavors as an e-marketer.

John,
I thank you and the eMA for providing such a course for beginner
as well as professional marketers."

-Gavin
Latham
March eCourse Student

"The
entire course has been very informative, particularly the "Search
Engine" segment. I look forward to applying my new skills
to marketing our web site."

-Lisa
M. WelcheCourse student

"The
eMA online course provided concise and informative material related
to concepts that effect how eMarketing is done on a daily basis.
The information was very relevant to my current tasks as an eMarketer.
The ability to access the course during times which fit into my
schedule was also a plus and the instructor was always available
as a resource."

"For
me, such an eCourse was very useful in two ways, the 1st one that
it was
useful and organized information, and the second one that it helped
me to organize my thinking in a scientific way within a specific
period for each model."

-Nidal
S. Bitar
eBusiness Consultant

"I'd like you to know that your personalized, continuous
communication really differentiates this course."

-Liz
Craig
eCourse Student

"This
ecourse is a great asset for every emarketer. Great material for
all levels of emarketing professionals. The interaction of this
course was great; quick email responses with excellent content.
Thanks for the great information and responses to my questions."

-Neal
Skuro
eCourse Student

"I
loved this course and learned a lot from it. Lots of current,
valuable information presented in an easy to digest way. Well
organized and well taught!"

-Barbara
Ingman
Seagate Technology

"I think the course was very helpful in clarifying terms
and outlining essential information every web marketer should
understand. I for one was impressed with the depth of the material
provided in such a succinct manner and look forward to taking
more of these courses in the future. In this business time is
always of the essence and this course made learning fun, easy
and quick."

-Lynn
F. Tumulty
Director, Marketing Communications

"The
eMarketing course was terrific. We had a great group of students
who possessed a wide variety of experiences and our instructor,
John Taylor was always available to answer any of our questions
and inquiries. The course fit well in my working schedule as I
could read during my lunch hour and could take an exam at any
time of the day. All the lessons were succinct and comprehensive.
The most useful lesson for me was on the Search Engine Optimization
as it walked me step-by-step through the complex topic and provided
me with resources I could use immediately. Thank you for a memorable
class."

-Irina
Ilina, Marketing Specialist,
Information Integrity Coalition

"I
really enjoyed taking this course. The material was presented
in a way that was easy to understand and I liked the format."

-Erin
Wetzel
eCourse Student

"The
online eMarketing course is a wonderful and the benefits to you,
your company and clients are unlimited. This course provides its
lessons through email and provides links to the material you will
be studying. You are encouraged not only to read, do the exercises
and tests, but more importantly to actively participate with the
instructor throughout the duration of the course should you have
any questions. It is a great way to learn, thank you eMarketing
Association!"

-Susan
Eskdale
President
SEA Consulting

The
eMarketing Association (eMA) reserves the right to make changes to the
events agenda. Unforeseen circumstances may result in the substitution
of a presentation, topic or speaker. The eMA reserves the right to reject
or rescind any registration and return registration fees accordingly.
Registrant assumes all risks incidental to participation in all event
activities, including loss or damage to property. eMA's total liability
shall be limited to the amount of fees received, if any, from a particular
registrant.