Thrive

Thrive - We believe that you (and your pet) are what you eat.
Poppy & Buster try out new treat varieties...
We believe in doing our upmost to create foods and treats with absolutely the best ingredients possible and to make them pleasant and convenient for you to use.
We believe in trying out our foods and treats on our own pets first.
We are committed pet owners, and wouldn’t dream of giving our animals anything that wasn’t wholesome and yummy.
0% Nonsense...
There’s an awful lot of nonsense talked about pet foods by pet food companies. What exactly do terms like ‘meaty’ & ‘fishy’ mean?
Obviously they don’t refer to actual meat or fish; they’re just a bit like them. What on earth is ‘supermeat’? If something’s made with ‘real’ meat, is that instead of artificial meat?
It’s all nonsense and spin.
When you take a look at the ingredients on most pet foods you’ll be lucky to find any food you would recognise.
We don’t have time for nonsense.
We don’t go on about the nutritional benefits of our foods; we know that real, proper ingredients WILL give your pet the “glossy coat and healthy gums”, and all that marketing nonsense, anyway.
All we ask is that you just look at our ingredients and compare them to other pet foods and treats and all will become clear.
Who we are...
Our story is simple; we used to make food for people. One day we were looking at pet foods for our own dogs and cats. Even with 30 years’ experience in the food business we couldn’t decipher what the ingredients were. So we decided to try and do things differently.
For the past 10 years we have been using our experience to make the very best in pet foods and treats.
This experience led us to developing freeze dried treats; pieces of real food which cats and dogs respond to like nothing else and which has built thrive a devoted fan base of cat owners and dog trainers.
So many pet owners tell us that the most aloof cats have gone all gooey over our cat treats or that ProReward is the only thing that will convince their dogs to come back when off the lead.
As we already create the best treats, it’s only natural that we extend our principles into creating the best foods as well.
You can now find us all across Europe and America and in the Far East too.
It goes to show: do the right thing and people who care will care.