Communicating with your homebuyers virtually.

Most clients are aiming to stay at home to ensure their family’s safety. This has impacted open houses and builders’ events. The current economic situation has also affected employment rates and people’s incomes. So, is now a good time to sell a home?

CNN and New York Times have addressed this topic from the buyer’s point of view. They both mention an important factor to consider: There are still people who need their necessities covered, and a new home is the perfect solution when they need to get closer to older family members who need care or when they are making room for new ones. There are also future homeowners who have been searching for months and are not willing to place their dreams on hold.

According to NAR, there have been 10 cities that “are expected to outperform, based on criteria that included housing affordability for new residents, consistent job growth, the age of the population and home price appreciation”. In other words, buying a home will be more attractive than renting and for those who still have job security this period means an incredible opportunity to afford their future household.

As a home builder, it’s your choice if you want to make it easier for them to fulfill their dreams by letting them know that you are still open for business. To help you achieve this, we have included some ideas on how to communicate your current listings to your agents and consumers from some of the best designs our clients have sent. From virtual tours to emails showing off your home’s best features, it has never been a better time to engage with your future buyers online. Feel free to request more information from us at any time. We’re here to help you!

Builder: Mid-Atlantic BuildersSubject Line: These are the next steps for your client’s home search

Builder: Blue Mountain CommunitiesSubject Line: Sell Homes from Home

Builder: Great Park NeighborhoodsSubject Line: You know who’s not social distancing? Our website. Come take a closer look.