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Monday, June 09, 2008

Google Mobile Advertising: Start Now! - Search Engine Watch

For many advertisers, dipping a toe into mobile advertising means facing the complicated prospect of creating special versions of their web sites. Different carriers and phone manufacturers require a bewildering array of protocols and markup languages. Google provides some mobile site resources for sorting out the options, but fortunately there are alternatives to creating mobile sites that can get many advertisers started without any time-consuming, expensive web development.