Jaguars fan base ranks No. 29 among NFL teams

According to a Sports Analytics Research report by Dr. Michael Lewis, the Jacksonville Jaguars have the No. 29 ranked fan base in the NFL. In a nutshell, Lewis’ research was mainly based off each fan bases’ willingness to spend or follow their teams — categories which the Jaguars reportedly didn’t do so hot in.

Each of the league’s 32 teams were graded in three categories: fan equity, social equity and road equity, in which the Jags ranked at No. 30, 27 and 22, respectively. In short, the “fan equity” category is the variable that focuses on home box office revenues or the willingness of a fan to open their wallet for the team. The fans’ engagement within social media communities, of course, explains the “social equity” category, while the team’s draw for the road sums up the “road equity” category.

When looking at these numbers, it’s easy to understand why Jags fans ranked at the bottom, and, simply put, they want and deserve a winner. The Jags haven’t been to the playoffs since 2007 and once that changes, more people will invest.

As for the teams who ranked the highest, the Dallas Cowboys, New England Patriots, Philadelphia Eagles, New York Giants and Pittsburgh Steelers landed in spots 1-5, respectively.

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