In 2012, the social network began to limit the organic reach to 16% of total fans from a page.

While in February 2014, an analysis showed that only 6% of users, on average, received the posts of the page. And since then, those numbers are falling...

The drops of organic reach of his publications brought Pedro to believe that the only possible option was to spend more money on ads to reach his current audience for whom Facebook did not show Peter´s updates.

But he soon realizes the path of no return that was coming to happen...

He invested money in attracting fans to his page, and now he was spending more money to reach the fans that he had already paid ?!

Peter soon realized that would not be possible to continue investing so much on Facebook, and so he decides to create a free account on Instagram to promote his business.

Since people watch more than 6 billion hours of video per month, it is likely that even a small portion of this number can serve to Peter.

But after spending time and energy publishing a series of videos, Pedro realizes that the content producer on Youtube earns only $ 1 per 1,000 views. A CPM of $1.

So if he wants to have an income of $ 10,000 per month, it would need to generate 10 million views every month.

That´s because the algorithm favors Youtube views over the quality of content, once the social network does not send notifications to registered users in the channel if it does not launch videos every week.

Even for successful channels, with more than 10 millionsubscribers, revenues from ads on YouTube are not enough.

According to Ian SBF, YouTube is not a cost-effective model for them.

"For a channel like ours, which has 50 employees and a vast payroll, YouTube is a model that does not work anymore."

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1. ORKUT (GOOGLE)

Peak: In the 2011 Christmas Eve were sent 95 million comments - a historical mark of the social network. In January, were added over 62 million photos, which resulted in 1.6 billion page views. Orkut was once the largest social network in Brazil and has been overtaken by Facebook. According to Ibope Nielsen Online Research released in 09/09/2011, Orkut registered 29 million users.

Extinction: September 30, 2014.

Reason: The frequent changes of visual, dissemination of false profiles, viruses and the Facebook investments in the country made the social network lost the lead in 2012. A survey conducted in 2013 shows that in three years, Orkut lost 95.6 % of the number of fixed accesses in Brazil, being quickly replaced by Facebook. The Orkut has never been an international success, being a star in social networks only in Brazil and India.

2. PING (APPLE)

Reason: Ping was a social network created for sharing favourite songs and artists, connected to iTunes. Apparently, it did not work because users were not willing to spend much time on it. Besides the limitation of 3 genres of music for users recommends and direct competition with the giants Facebook and Twitter, made the extinction of Ping inevitable.

3. MYSPACE

Peak: In just over six months of its establishment, MySpace had reached the mark of 5 million users. Almost a year later, there were already 20 million registered people. According to ComScore, in 2011 it was recorded 73 million users.

Extinction: Still exists in the "underground world" of social networks.

Reason: He lost space for the dominant Facebook.

4. FORMSPRING

Peak: According to own blog data, Formspring reached the mark of over 30 million registered users and 4 billion posts. In 2010, "Formspring" was one of the most popular terms on Google for Brazilians. In the same year, Fiat Brazil and even the government of the state of São Paulo have joined the network.

Extinction: April 15, 2013.

Reason: Lack of funds to support the social network, which gave no profit despite the 30 million users.

5. MSN (MICROSOFT)

Peak: MSN has gained popularity coming included with Windows XP and was responsible for reducing the reach of the popular ICQ chat. To connect, all you needed was an email account (Hotmail, Live or MSN). In July 2009, the service registered over 330 million users.

Extinction: May 27, 2013.

Reason: He started to lose ground to other tools like the integrated chat to Facebook, Google Talk (current Hangouts), among others. Last year, Microsoft started a user migration to Skype.

THE SOLUTION TO THESE PROBLEMS

Therefore, having a blog on WordPress.org (which is entirely different from WordPress.com), with own domain, own server, and a custom theme is essential for the future of your great ideas.

The greatest danger you can pass is to have ideas that could, without exaggeration, change the way we think and act in today's society, but do not have a way to pass this message because you depend on other people's interests ...

The time is now. Let's stop building fragile sandcastles, quickly overturned by a wave.

The time is now. Let's make memorable blogs, true pyramids that are sustained over millennia, with such strong pillars that are virtually impossible to fall.

The time is now. We will invest in the creation, growth and improvement of communication with our readers and customers through an email list.

And it is about them that we need to talk more in depth in this article.

VII. THE IMPORTANCE OF AN EMAIL LIST

More than 50% of the entire population of the planet has an email, and at least 92% of users on the Internet have an email account.

Much is said about social networks replacing the email, but do you remember how normally you log in on them?

Exactly, the good and old email.

The email exists since 1971 when a young engineer named Ray Tomlinson needed a way to send messages between two computers.

This process would be considered by many the beginning of the Internet as we know today, as well as the first email sent.

We cannot say that the email will exist forever, but it is intelligent to think that a tool that survived to time is more likely to continue to be used than a new social network, no matter how brighter it is right now.

The email is a very direct form of communication that you can have with your readers and customers.

Here are the top 3 reasons why you need to create and grow your email list:

1 To promote your new content (and old too)

2 To interact more with your readers

3 To get more revenues by selling your products or affiliate products

Ask any digital entrepreneur if he prefers to have 100,000 registered readers in your email list or 100,000 followers on Instagram or 100,000 "Likes" on Facebook, and they will give you the same answer.

Focus on the email list, especially the ROI (return on investment) that it offers compared to other marketing channels.

STATISTICS ABOUT E-MAIL MARKETING

1. 92% of users on the Internet has at least one email account.

2. 72% of users check their e-mail inbox 6x or more every day.

3. There are over 3.5 Billion e-mail accounts created. (3x more email accounts than all of the Facebook accounts + Twitter combined!)

4. 44% of people who receive promotional emails made at least one purchase in the past year.

5. For every $1 invested, $44.25 is the average return with the email marketing strategy.

6. Do not send emails with high frequency (69% cite that this is the # 1 reason why unsubscribed their email).

7. Optimize your newsletter to mobile (Today, more than half of users open emails on smartphones).

8. If possible, customize your emails with the name of the person who will receive them. (Increased clicks can be up to 14%)

9. Around 50% of a mailing list will remain active - opening or clicking on emails.

10. In 2012, the email marketing had an ROI (Return on Investment) of 4000%.

DIVERSIFICATION FOR PROTECTION

In the above chart, we see the evolution of the Petrobras share price after the discovery of oil wells in the pre-salt.

The stock rocketed to more than $10

Today, after more than seven years, the stock is worth almost $1

A loss of 90% in its value.

Imagine putting all the efforts of a lifetime in a single action, and after seven years, you realize that lost 90% of what you invested.

It's like losing $ 90,000 in a patrimony of $ 100,000.

Although the matter is about finance and investment, simply change the actions of Petrobras for any social network that you decided to invest time and energy.

When you have no control over decisions and are literally at the mercy of the interests of other corporations, it 's hard to see the path to a prosperous future.

Some companies may be linked to scary corruption scandals, as well as social networks can be conniving with various unhealthy practices for the content producer who seeks to professionalize and build their own way.

INTEGRITY AND HONESTY IN CHECK - WHY FACEBOOK IS STEALING BILLIONS OF VIEWS?

In 2015, 72.5% of the videos posted on Facebook had been stolen, totalling a loss of17 billion views for their producers.

Sites and content aggregators took Youtube videos to become viral on Facebook (called Freeboting). The producers of original content don't gain anything from it.

Who wins is Facebook, the one that stole the video, posting on the social network.

To make matters worse, Facebook adjusts their algorithms, so the videos uploaded in their players have more views than videos from Youtube.

Why? Simple. Facebook displays ads on those videos and does much, much money with that. More than 90% of their revenue comes from ads.

And if you ever been amazed at the number of views from videos, think about this:

According to Facebook, a view is counted after 3 seconds of video being displayed, even in "mute." That is, they are just numbers to magnify the ego, the famous metrics of vanity.

Guide to﻿﻿﻿﻿﻿﻿﻿ ﻿﻿harness﻿﻿﻿﻿﻿﻿﻿the full potential of social media networks in your business, website or blog.

4. STORYTELLING

When we share stories with a compelling introduction, the power of their virality is enormous.

The publication below that we did to a client, has a high power of viral marketing, attracting many shares.

It begins like this:

"Stephanie was an employee of a large French Telecom company, in search of a fundamental right overlooked by major corporations: Working life quality. "was" because, at the age of 32, she wrote her last words in an email sent to her father, shortly before jumping from the office window: "My boss does not know, of course, but I will be the 23rd employee to commit suicide. I do not accept the new reorganization of the service. I'll switch boss, and instead of going through what I'm going through, I'd rather die. I will leave in the office my purse with my car keys and my mobile phone. I would not want you to receive a message of this kind, but I am completely lost. Wish you well daddy."

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Paulo Ribeiro teaches workshops and webinars for entrepreneurs and bloggers who want to grow an audience, start an online business and change the life of many.
10 years have passed since he began working online. During that time he crafted a solid experience in the Internet Market industry.

The difference between the antidote and the poison is your dose. That cracked me up hard. It applies to so much. I learned quite a few things during the past 12 months of blogging and I sure wish I had this post at hand when I just started out but I will apply one thing that I missed out on so far. Old content. For some reason it never occurred to me to re-post it on social media.

Jay Colby

Great post very informative. I wish I had this information when I first stared my site.

Sondra Barker

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Ann Bacciaglia

This is fantastic information. It will be perfect for my friend She is just starting out and has a ton of questions.I will have to share this with her.

Marlene

I am pinning this to refer back to when i need! Thank you for sharing such in depth info! Bloggers like you are why I decided to become a blogger in the first place

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I have been blogging for fun from the start. With that said, I do want readers and such, so I do spend money to manage my website and social media.

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This is really helpful. I needed this when I was first starting my website. I feel that social media can really kill you if you’re not careful with it.

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If you want to take your blogging seriously, you have to get signed up at wordpress or squarespace. Anything else is a waste of your time because you’ll eventually end up there in the end.

Emma Oxley

Very informative – I think social media can be such a time waster – I spend so much time checking It that it reduces my productivity

http://shabbychicboho.com/ Terri Ramsey Beavers

I’m glad I found your post. I just started a new site and I was considering using Blogger on it. I’ll use my own domain name and get the hosting, I think it would be better in the long run.

Alayna

I prefer the WordPress because of the Yoast plugin. It gives great SEO recommendations and points out areas for improvement.

David Elliott

I am sure I have thought of many of these issues with social networking. There are so many different ways they cut into your business one way or another. And I think they are doing much of what they are doing to generate more income because they know that you rely on their metrics. It’s an interesting model. The question is whether it’s sustainable.

http://www.positivekismet.com/ ElizOF

Here we are, reading a very long post on the ills of social media and which blogging platform to use and we must stop to ask: How did we get here? Facebook?
It’s ironic isn’t it that we still use those tools to get our message across even as we lament their potential dodgy shelf life?
Ah, the joys of surfing the web!

Cindy Nicoletti

Great information. I learned a lot what to use and do with social media and my blog. Thanks for sharing this awesome article.

Crystal Gareau

Very resourceful and information post. Social media can be a great tool but I also feel that I end up spending way too much time promoting and using social media platforms.

http://www.wildishjess.com Wildish Jess

I had a Wix site for my business then switched to blogger and finally hosted with wordpress. It was a lot to learn but I finally got it.