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OUR SPECTACULAR LAND AND SEA ENVIRONMENTS ARE A WORLD CLASS OFFERING

The Great Ocean Road region is known nationally and internationally as a spectacularly pristine land and sea environment with a rich cultural heritage and a world-class food and wine offering.

Our role at GORRT is to showcase this brand as a coastal sanctuary of contrasting natural beauty, where unexpected hinterland waterfall walks reveal dappled lush forests at the edge of lively salt-washed villages, rugged oceanic splendour and raw seascapes. Immersion in this rugged place is a form of therapy in itself with visitors leaving feeling rejuvenated. Enter the region and feel the stress wash overboard. It’s a place of fresh, salty air is filled with adventure, iconic landscapes, and a sense of grandness and freedom.

Experience a diverse array of things to see and do in the Great Ocean Road region from outdoor activities such as surfing, scuba diving and sea kayaking to arts, cultural and heritage attractions. Admire the stunning coastline on the Great Ocean Walk and enjoy fine dining, local winemakers and fresh produce along the way. Indulge in some relaxation therapy at an invigorating day spa or shop for local delicacies, surfing gear and collectibles. Join a tour group and see the famous 12 Apostles or take a self-guided drive along the spectacular Great Ocean Road or immersing yourself in the natural beauty of the Otways.

WHAT IS A BRAND?

A brand is what distinguishes one product from another in the mind of the consumer, and our new tourism brand will provide a unique way for us to talk to consumers and get our message across.

Our aim has been to develop a brand that will underpin our domestic and international marketing for the next three to five years.

The region captures more domestic and international visitors than any other region of regional Victoria. Over the past decade international visitor expenditure has grown by 4% pa and domestic by 3% pa to $670m and $1.4b respectively. The region supplies a significant amount (9%) of the statewide direct contribution of tourism, ranking 2nd behind only Melbourne.

We can help develop your business

Become a Business Partner

Join us to build a strong and flourishing region by becoming a business partner. A range of opportunities have been developed to suit the needs of businesses across the region.