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Remember that a search engine’s ultimate goal is to surface the very best few pages about a topic on the web. With the focus that most linkbuilders and SEO specialists have on inbound links and developing links from other sites, it is easy to overlook how internal linking is important. If you’ve heard that inbound links are like other sites voting for your content and telling search engines what your content is about, internal links are like voting for yourself and also letting the search engine know about your vote.