TWEET POWERED SUMMER

OLYMPICS

April 19, 2012

To build anticipation for this summer's Olympic games, and generate support for its US Athletes, TD Ameritrade teamed up with Goodby Silverstein, creating a campaign in which fans can directly participate.

TDA installed a billboard in Times Square, where fans can tweet their support by using hashtag "TweetForTheTeam," mentioning their favorite featured athlete. The five U.S. athletes were: Natalie Coughlin, David Oliver, Jonathan Horton, Mariel Zagunis, and David Boudia.

Judging from the reaction so far, the plan worked--passerbys seem to be gathering and tweeting.