July 17, 2008

UK Designer Shaz Madani was commissioned to help promote the M25 motorway around London, and created this amazing ad campaign. The text composes one side of the poster and “gives the exact directions that would have to be taken in order to travel from one side of London to the other.” Clever. View the rest of Shaz Madani's creative design profile here. {via 2modern}

{Chris and Jo… if you can get your hands on one of these, I would be forever grateful!!}