Perspectives from a Youth marketing strategist

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Childline: the future of listening to kids

The Australian government is constantly struggling with how to deal with child abuse, bullying and other forms of abuse taking place behind closed doors. Childline in the UK is a great example of how the UK government are using digital channels to help kids express themselves, creating new innovative ways to listen to kids. I really liked the interactive drawing tool, in this online demonstration. We can really learn alot from how Childline has evolved the way they connect and provide help to young kids going through tough times. Well done Childline.