In an effort to win back a positive reputation, Abercrombie & Fitch is making clear adjustments to its image, and we are all for it. Abercrombie recently debuted ads featuring its newest face, Neelam Gill, a 20-year-old Londoner of Indian descent who also happens to be an activist who frequently speaks out on bullying.

This isn't her first foray into modeling, however. She's been in campaigns for British brands like Burberry and Hunter and even walked during New York Fashion Week for Kanye West's Yeezy Season 1 show. While she comes off like a pro now, Neelam was bullied when she was in high school for the way she looked.

I didn't even tell people in high school that I was interested in modeling, or that I'd been scouted, because when people found out, they were like, "What? Her?!" she told Elle back in February. "There was a joke about me in school: 'Oh, Neelam's a model—she's a foot model! Maybe she can be a hand model!' because nobody could believe anyone would want to [cast] me."

Despite Abercrombie's past controversies over their ads and lack of diversity, the company is making their efforts to change apparent -- and it's already looking way better.