Perhaps marking one of the most important milestones they've ever had, BlackBerry maker RIM held its long-anticipated BlackBerry Experience event today in Manhattan. As promised, the company unveiled its two newest BlackBerry phones, the BB10-powered Z10 and Q10 handsets.

But what's really got the mobile industry bubbling is the Z10, since it's the first ever BlackBerry phone without a physical QWERTY keyboard. "Gone is the impish keyboard, loved and loathed alike, to be replaced by the now ubiquitous display," writes the Huffington post, with one of their live bloggers at the event adding, "The handset looks impressive for the company's first major foray into the keyboard-less phone area."

After a few years lagging behind the likes of Android and Apple, BlackBerry 10 is being lauded as "RIM's latest, best comeback attempt," (BusinessWeek) and its star attraction is this glossy, sleek, new all touch phone. Oh, and by the way, it's not RIM anymore, it's just BlackBerry.

So, what, exactly was revealed today about the Z10, BlackBerry's great new hope?

For starters, its display has better resolution than that of the iPhone 5 (1280 x 768 vs. 1136 x 640.) Slim and sleek, it sports a 4.2" screen and boasts textured surface that's easy to grip feels good in hand.

And, as though to completely demolish the perception that BlackBerry's all about keypads and physical buttons, the new Z10 heavily stresses swiping rather than button pushing. You don't even have to push a button to turn it on, just swipe up!

But one of the best features of BB10, which applies to both the Z10 and QWERTY-touch Q10 phones, is the way it lets the user manage apps. All apps are integrated into the BlackBerry 10 "hub," so that app notifications and emails are easily accessed with a single swipe, even when another app is open. "You are only one swipe away from the heart of your activities," said CEO Thorsten Heins of this new innovation.

Already, the Z10 has been praised as "striking," "powerful," and "beautiful." And from what we've seen, we at Pure Mobile have to agree. Of course, the phone will only become available in the U.S. as of March. But if you're as excited as we are, hold tight, because we're already lining up accessories for BlackBerry Z10 in time for its release.