Challenge Description: NEAT Receipts is a portable scanner and digital filing system that helps individuals and small businesses organize paperwork on the computer. It scans, reads and organizes receipts, business cards and documents into a searchable database. The product helps users create expense reports, prepare for taxes and manage their small business and personal finances.

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Advertising Goal: Inform non-users that NEAT Receipts is the best solution to organize paper digitally.

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Target Consumer Profile: The typical NeatReceipts customer is a male who uses NR primarily for business purposes. He owns and operates a small business with 1 to 9 employees and revenue under $500,000. He is 40 or older and earns over $100,000 annually.

Brand Attributes: NEAT Receipts helps people organize the paper clutter on their desk. Perfect for the home office or small office, and is portable enough to take on the road. The magic is in the software that intelligently identifies and categorizes scanned items.