IBM Benchmark Report 2011

While many retailers are still working to squeeze the last earnings into their fiscal year, the big
shopping days of the Christmas season have come to a close. The 2011 online retail Christmas
shopping performance was groundbreaking on a number of fronts. We saw some of the highest
online spending in history coupled with exponential increases in mobile traffic and the continued
dominance of Facebook as a social media traffic channel for retail sites.

This report provides a recap of the online retail data we tracked throughout the 2011 Christmas
season as well as overall performance metrics, year-on-year comparisons, and trends from the year
in review.

UK Online Retail Holiday Shopping Recap

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