Before long, celebrities were endorsing everything from soap to breakfast cereal, and being paid a fortune in the process.

Today, brands are very aware of the pulling power a high-profile celebrity gives them. The rise of social media has made this even more apparent – it only takes one throwaway comment on Twitter by a celebrity saying how much they ‘like’ a product for it to be sold out in minutes.

Celebrity endorsements are not a guarantee of success, but the following five brands have got it sussed.

XTrade

XTrade is a highly successful Forex trading and CFD trading platform for people who want to try online trading, and they have great customer support and a number one mobile app.

But like many big brands, XTrade understands that a celebrity brand ambassador can help it broaden its appeal and encourage a new audience to try trading online. Cristiano Ronaldo has come on board to do exactly that.

Nike

Sports brand, Nike, has a long history of celebrity endorsements. Cristiano Ronaldo was reportedly paid $8 million to endorse the brand, closely followed by Kobe Bryant and Kevin Durant.

Maria Sharapova was its top female brand ambassador, although not any longer. Other famous names for Nike include Rory Mcllroy, Michael Jordan, and Rafael Nadal.

Nip + Fab

Nip + Fab was a relatively unknown skin care brand until Kylie Jenner raved about the products online. Her youthful appeal and global fame have since propelled this hitherto unknown brand into the spotlight and she is now the brand’s ambassador.

Kylie is social media savvy, edgy, and always cool, so the perfect face for an up and coming brand looking to conquer the youth market.

Christian Dior

Top luxury brands frequently use famous celebrities to promote their products.