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Polls, statistics, and public opinion surveys are all methods that politicans attempt to use to show what the American people want.

However, anyone who has ever worked in marketing can tell you one of the truest measures of where the public’s interests lie is to look at historical search engine data.

Google Trends is a great tool that lets you analyze the popularity of search terms of a period of time.

I was curious to see what the level of interest was by search term for some random pro-gun and anti-gun searches over the last 12 months (approximate). Google Trends shows that the public interest in AR-15 rifles dwarfs interest in “gun control” and “universal background checks” (which didn’t even register when compared to the other terms).

Politicians continue to parrot the statistic that 90% of the American people want to see stricter gun control in the form of universal background checks. However, the public’s interest in these topics online is virtually non-existent.

Even searches for the NRA returned more results than “gun control” and “universal background checks” combined.

I thought I would then compare the searches between the NRA, Moms Demand Action, the Brady Campaign, and Everytown for Gun Safety. As you can see, the results are staggering.

The Internet using public just isn’t interested in information regarding gun control. They are far more interested in AR-15’s and owning them. Even when we add Daniel Defense, a specific brand of AR-15, to the comparison we see that company has more search interest than any of the gun control groups by an approximately 10-1 margin!

Anti-gunners keep saying gun owners and gun rights activists are a very small, vocal minority. If we’re a very small minority, based on this search data, what does that make them?!?