Cambridge United have launched a new initiative aimed at engaging with fans from outside the city.

The club is setting up regional supporters hubs in Ely, Newmarket and St Ives next month to bring together fans from areas beyond Cambridge.

With the tag ‘Cambridge United in Your Community’, the hubs will be open to all linked with United, including season ticket-holders, other supporters and participants in the club’s community sport programmes.

The first events take place at Newmarket Town FC on January 13, One Leisure St Ivo Outdoor on January 20 and Ely City FC on January 27 respectively and will outline the format of the hubs going forward.

Chairman Dave Doggett said: “We have made great strides within the community in recent years and the supporter hubs are a fantastic way to proactively connect with our fanbase and find out how we can continue that growth.

“We are aware that our fanbase stretches far further afield that just the city of Cambridge and this is an excellent way in which we can engage with our fans to increase the footprint of Cambridge United and positively affect our community.”

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Fans’ director Dave Matthew-Jones added: “Many supporters now travel to matches from outside the city boundaries from locations all across Cambridgeshire. We need to be constantly finding new ways of engaging with them and also providing opportunities for everyone to become more involved with Cambridge United.

“The new hubs will achieve these aims. They will also act as a launch pad to further grow our fanbase by having supporters coming together and everyone working in a co-ordinated and planned way.”