There are many factors that cause skin to lose firmness and elasticity, from natural aging to the environment, diet and lifestyle. Regardless of the reasons, there are steps you can take to obtain firmer, toned skin. In addition to making good and healthy lifestyle choices (e.g., no smoking, wearing sunscreen, keeping properly hydrated), there are a multitude of proven products that renew and restore the skin's elasticity and firmness for a younger-looking you. Many of the products contain natural active ingredients and extracts to better nurture and nourish your skin and limit any irritation.