PLAY rolled out for four issues, each focused on a different theme and built around four hashtags, featuring different pairs of limited edition sneakers in each contributor’s work. Music, fashion, illustration, art, photography, Instagram trends, memes, technology, all this has been part of the project.

The magazine, entirely designed in house, is made to speak a visual language coherent with its promise and its contemporary design enhances each article. PLAY has been printed in 120.000 copies and distributed in over 200 AWLAB stores across Italy, Spain, Czech Republic and Singapore.