Heineken has signalled its sponsorship of the Uefa Champions League with
a TV blitz comprising idents and commercials of up to three minutes in
length.

The campaign, which is the first work for the brewer to come from
StrawberryFrog since the Dutch agency won the account from Wieden &
Kennedy Amsterdam earlier this year, begins with a 60-second spot that
reveals the five-second idents to be part of a larger narrative.

Kicked out of a stadium in the middle of a game, a ball is booted around
the planet by a variety of characters. On its travels it makes an
appearance in the Tomatina festival in Bunol, a wedding party in which
the bride ditches her bouquet in order to go for the ball and a busy
commuter street where the roofs of cars stuck in a traffic jam become an
impromptu pitch.

In February, Heineken announced a ú70 million increase in marketing
spend in an attempt to reverse a 32.7 per cent decline in profits
between 2003 and 2004.

Last month, StrawberryFrog won the ú40 million global Heineken creative
account in a shootout against McCann Erickson.

Transport for London is launching a campaign, backed by the office of
the Mayor of London, aimed at encouraging more people to travel by bus
and Tube following the July terrorist attacks in the capital.

Developed by Chemistry Communications and M&C Saatchi, the seven-figure
campaign shows the breadth of entertainment and activity the capital has
to offer and aims to make seven million Londoners take a fresh look at
the city by highlighting the fact London offers something for
everyone.

The press, poster, digital and radio ads are backed by a promotional
campaign in which close to 60 partners, including restaurants, theatres
and tourist attractions, have provided promotional offers and discounts
to increase the number of journeys people make using public
transport.

Cadbury Trebor Bassett is spending ú2.5 million to boost sales of
Maynards Wine Gums, Pastilles, Sports Mixture, Sours and Midget Gems and
turn them into umbrella marques as part of its ongoing "masterbrands"
strategy.

A fairytale-themed campaign, by Publicis London, aims to bring Maynards'
"irresistibly distracting" sweets to life in a series of ads, narrated
by the actor Simon Callow. The first of the "mad yarns from Maynards"
ads tells the tale of Gregor and his encounter with a troll who lives
under a bridge and demands payment in diamonds. Lacking jewels, Gregor
resorts to offering his wine gums instead.

Cadbury Trebor Bassett is the market leader in the ú3.9 billion UK
confectionary market. Its masterbrand strategy, first used on Dairy Milk
in 2002, helped the chocolate line grow its market share by 22 per
cent.

St Luke's is developing the Clarks "be your own label" campaign with a
series of new press ads. The spots promote the footwear brand's autumn
and winter collection and draw their inspiration from fashion's arts and
crafts revival.

The new work aims to underline Clarks' fashion credentials. All the
executions show people's reflections in a mirror. One ad features a
woman sitting in a chair wearing knee-high Clarks boots in front of a
mirror, with other boots from the collection pictured down the side of
the ad. All the ads use the "be your own label" line.

Clarks is the market leader in the high-street shoe sector and, over the
past few years, has moved its target market away from 50-year-old
shoppers to 35- to 45-year-old consumers.

The broadband telephone service Vonage is moving its "Vonagelism" work,
seen on cross-track posters on the London Underground, to the internet,
in the form of a viral campaign from Meme Digital.

Four executions feature the character Emmanuel P Vonage, a tub-thumping
broadband televangelist who travels the country preaching to ordinary
people about the power of Vonage, performing exorcisms on their phones
and converting them to the service.

Vonage's launch comes as both Skype and Google, through its Google Chat
venture, attempt to break into the broadband telephone market. All three
offer free calls to subscribers to the services.

The N series is Nokia's all-singing, all-dancing range of phones. The
N90, marketed as a video recorder that just happens to also be a phone,
has VHS resolution, video editing and enough memory to record a feature
film.

Its launch campaign, from the Swedish agency Farfar, is based around the
idea that the phone allows users to record events at times when they
would not normally carry a camcorder. Farfar has shot five viral films -
showing scenarios in which a variety of disasters strike - using the
phone, with no digital touching-up.

Eurostar is launching its first TV ad campaign since its Kylie
Minogue-fronted campaign of three years ago.

The work, from TBWALondon, continues the direct assault on its airline
competitors that the previous "Fly Eurostar" strategy used, showing that
travelling by train is more comfortable and relaxing than going by
plane.

The 40-second spot shows a girl on a Eurostar train to Paris. She makes
a phone call, and is able to move around. When she arrives, she is shown
exploring the city and enjoying the destination more because she had a
good journey. The voiceover depicts travelling by air as: "A more
time-consuming, rules-infested, confined way to get from A to B."

Eurostar is in the middle of a major overhaul of its marketing strategy
ahead of the opening of a terminal at St Pancras in 2007. The company
expects a rise in passenger numbers as the new route will reduce the
journey time by 20 minutes.

Burkitt DDB has produced a cross-track poster to promote Epson's range
of photograph printers, as the manufacturer jostles for share with HP
and Lexmark in the growing digital photography market.

The copy-led ad features a series of frames that contain written
descriptions of classic photographs, including the famous shot of
Christine Keeler sitting astride a chair

and the photo of US skyscraper builders having lunch on a girder 1,000
feet above the New York streets.

The ad runs with the line: "Classic images. Unfortunately, nothing can
truly replicate the richness of detail and intensity of colour you get
with Epson photo printers, so we had to resort to words instead."

Following its acquisition of Safeway in March 2004, Morrisons is
launching its brand in the South of England.

Supporting the southern launch is a TV campaign by BDHTBWA, based on the
existing "more reasons to shop at Morrisons" strapline.

The TV ad is a composition of scenes showing where Morrisons' produce
comes from; each scene ends by incorporating a number into the shot to
highlight the reasons why shoppers should choose Morrisons. The ad is
backed by print work that continues the theme.