Apple fans can give a cheer this morning. Cupertino confirmed a long rumored event for October 23rd in which the company will announce new additions to the Apple family of products, according to Wired.

The question, as always, is exactly what the company will announce. Apple has perfected the art of mystery around its releases — which builds greater anticipation from loyal fans — and this event is no different. The leading rumor is an iPad Mini. The current iPad is 9.5 by 7.81 inches, a bit too large to hold and type with one hand. Google’s Nexus 7 and Samsung’s Galaxy Note tablets both fit in a single hand and many have wondered if, and when, Apple would follow suit.

Larger screened smartphones like the Samsung Galaxy S3 have also started to eat into the tablet market. Apple’s latest iPhone 5 increased its screen size from 3.5 inches to 4.0 inches (diagonally) over the iPhone 4 to keep pace.

But again, these are still rumors. Apple has not confirmed what the event will be about.

Apple products typically take a couple weeks to hit stores after they’re announced. Whatever the company unveils will have plenty of time to be on shoppers’ minds for Black Friday and the holiday season.