Orixcom, a provider of next-generation international network connectivity, data centre and exchange services, officially announced its launch yesterday at the Capacity Middle East event in Dubai.

The startup company, which is headquartered in the UK and has an office in Dubai, was launched by CEO Andrew Grenville, who was formerly EVP for investments at UAE telco du.

Initially the company will offer its customers services such as global Ethernet, IP transit, IP exchange, connection to UAE-IX (internet exchange), co-location, and virtual POP (point of presence), with further services to be announced soon.

"Global businesses and networks increasingly want to connect to, from and around the Middle East," Grenville said.

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Greville told CommsMEA that the company's strategy was to "very much focus on the multinationals". The firm will concentrate initially on developing its business in the UAE, where an Internet ecosystem is fast developing around initiatives such as UAE-based Internet exchanges, UAE-IX and Datamena.

"Multinational customers are at the heart of our business. Orixcom is combining deep regional experience with top-notch international expertise to simplify our customers' business decisions and lower their market entry risk," Grenville said. "We are commercially operational and ready to deliver services to customers, who are giving us a really enthusiastic response."

Speaking on the sidelines of the Capacity Middle East event, Grenville said that he sees significant potential for growth in the region.

"I've been here [UAE] for seven years and I have to say the region is really witnessing another resurgence of activity. Certainly if you look at all the macro indicators, whether it is GDP, broadband penetration, mobile broadband, they're all pointing in a very positive direction. I feel that there is a wave building and I definitely want to be there and help customers to ride that wave," he said.