With almost 6 million hits in just a few days, the ad is getting lots of press. The tagline is, "Giving is the best communication." It's not entirely clear (at least in the ad) how that relates to a mobile company, but frankly, it doesn't need to.

Thursday September 19, 2013, 7:39 am
I've seen a story much like that one circulating on the Internet for many years, only it was Americanized, and I have no idea if it was true or not, I may have Snopes checked it once upon a time. But the idea that doing good is its own reward is sort of reinforced here though in the sense of it coming back to you. That isn't always the case, nor need it be. Paying it forward is just a good practice for all humans, all the time.

Friday September 20, 2013, 6:27 pm
I think this story in some form is even older than the first chicken soup book, which is where I first saw it. For a commercial it doesn't need to be true. I don't think any of the versions have been verifiably, factually true, but its truth is that it touches in to the truth of what it means to be human.