PAX is a celebration of all things gaming, held each year in San Antonio, Boston, Seattle and Philadelphia. At each show, PAX is a place for communities to gather and celebrate video games, tabletop games, RPGs, gaming culture and the gaming industry. The Brand Marketing Manager is responsible for the creation and execution of the overall PAX marketing and publicity plans in order to create awareness in the market and drive attendance for the shows. Ideal candidates must be passionate marketers with a true love for brand storytelling and building lifelong connections with an audience. You'll have the opportunity to build marketing plans that cover traditional, new media, guerilla and 'word of mouth' marketing for our highly passionate audiences. You will also lead design and production across a variety of projects including advertisements, digital campaigns, OOH advertising, posters, logos, event signage, infographics and so much more. We are looking for a talented marketer who is enthusiastic about games as a medium and excited about engaging the communities that love gaming culture.

BRING YOUR PASSION AND EXPERTISE:
• Develop and execute the vision and plan for the marketing, brand identity and on site experience for the PAX Portfolio based on overall event strategy put forth by the Event Director
• Develop, track and maintain a comprehensive yearly marketing budget for all 5 domestic events
• Track status, progress and measure key metrics (ROI and KPIs) of all marketing initiatives
• Development and execution a comprehensive paid and organic social media plan focused on attendee acquisition and driving high levels of customer interaction
• Responsible for or managing the: writing, designing, deploying and tracking email marketing; creating social media assets and day-to-day manage of social media accounts; developing and managing the mobile app;
• Work with the Event Director and Operations team to create and design a comprehensive show signage plan
• Manage all aspects of mobile app development, updates and marketing
• Manage digital marketing asset creation, delivery and strategy
• Work with outside photo and video contractors to create, develop and then distribute compelling video and photographic content for our social channels and websites
• Develop marketing and promotional partnerships in local markets and surrounding markets in order to drive awareness and generate ticket sales
• research, outreach and asset creation for media buys for print, OOH and digital marketing;
• Proactively seek out the newest trends in marketing, communication and advertising and recommend how to incorporate them into our plans in order to help us reach our audience acquisition and retention goals
• Work with PR agency to identify and leverage media opportunities and publish effective and timely media alerts
• Ensure all messaging and imagery represents our PAX portfolio and Reedpop positively and authentically
• Create and cultivate a "one team" approach through collaboration with event management, sales, registration, operations, creative designer and talent/content, as well as Penny Arcade as needed
• Maintain an eye for detail and quality on projects big and small, while communicating with the team to meet deadlines

THE REQUIREMENTS:
• College degree in Marketing or equivalent experience
• Minimum of 4+ years marketing consumer products, B2B and B2C marketing, event marketing or relevant and related experience required
• Must be comfortable building marketing plans for B2B and B2C audiences with strong experience in digital marketing, consumer insights, social platforms, brand positioning and marketing analytics
• Strong copy writing skills are required
• Excellent communication and interpersonal skills
• Professional level knowledge of Microsoft Excel, Word, and PowerPoint.
• Proficient in Adobe Creative Suite: InDesign, Illustrator and Photoshop
• Strong understanding of all social media platforms, including but not limited to YouTube, Instagram, Pinterest, Facebook, Tik Tok and Twitter – both as a marketer and as a user
• Must be highly collaborative with a ''We'' not ''Me'' mentality.
• Organized, detail oriented & proactive with a strong sense of ownership and a true passion for pop culture, fan communities and the brands we work with
• We are looking for a creative thinker and a problem solver – someone who can deliver innovative marketing plans that fans will love and also be capable of executing them
• Resourceful and willing to find creative solutions that will help you achieve your goals
• We want an empathetic, positive and humble person that will truly care about their co-workers, our customers and the brands we work with
• Able to adjust and thrive within a fast-paced work environment with unpredictable deadlines and schedules
• Must be flexible in your viewpoints, always looking for the best ideas and ready to be an advocate for ideas other than your own
• Secure enough in yourself to be able to ask for help, say ''I don't know'' and always learn from your mistakes
• Some domestic and possibly international travel is required. Approximately 6-8 times per year

ABOUT REEDPOP:

Reedpop is the largest producer of pop culture events in the world. We build fun on a daily basis and deliver once-in-a-lifetime experiences for fans around the globe. Reedpop is built upon a "fan first" philosophy, a culture of creativity and an office environment that is open and collaborative. We are a kind-hearted, hard-working, fun-loving group of folks who never take ourselves too seriously. Ask us what the best parts about working at Reedpop are and we'll quickly answer ''our people and the fans.'' We are a boutique team with all the resources of a large global organization which provides us with the freedom to build fun new businesses and connect fans through the passions they share. Our customers include Microsoft, Sony, Nintendo, Square Enix, Marvel, DC Entertainment, Disney, Lucasfilm, Funko, Complex and millions of fans from all over the planet.

WORKING FOR REEDPOP:

Reedpop wants individuals who demonstrate initiative, an inquisitive mind, a creative vision, an obsession with making things better, a passion for solving puzzles, the humility to laugh at yourself, the willingness to ask for help when you're over your head (you will be), the ability to deal (healthily) with multiple projects, tight deadlines and demanding partners. We work how we live and we apply our passion for pop culture to every aspect of what we do. We want someone who can't help but wake up at 3 AM thinking about improving the experience for our fans. Our culture is creative, fun, supportive, open without exception, and as with all positions at Reedpop, the focus is on fans first, regardless of if they're in a three-piece suit or walking around with a four-foot sword made out of cardboard. At Reedpop, we've found that positive, genuine, good-hearted people make great co-workers, so that's the type of person we hire. Bring us your creativity, personality, customer focus and enthusiasm for pop culture – we can't wait to meet you!

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R eed Exhibitions, is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. If a qualified individual with a disability or disabled veteran needs a reasonable accommodation to use or access our online system, that individual should please contact 1.877.734.1938This job is no longer available. Click here to view current job listings.

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