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fortune 500

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100 Best Companies to Work For

Brand Index Methodology

The Morning Consult Brand Index is an indicator of brand strength among consumers. Each Fortune 500 company receives a score based on a ratio of favorable to unfavorable impressions among U.S. adults and its overall favorability. This ensures that a score takes into account how well-liked a company is among people who have an opinion of it without penalizing companies that are not consumer-facing.

Morning Consult polls thousands of adults across the country each week. The surveys are conducted online using large, established online survey vendors. The data is weighted to approximate a nationally representative sample based on age, race/ethnicity, gender, educational attainment, region, annual household income, home ownership status and marital status.

Wild About You Photography

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Salesforce

CEO Marc Benioff is the “soul of the company” and “truly leads by example” in “making the world a better place,” employees say, praising his full-throated embrace of diversity in a tumultuous political climate. Staffers gush about the “Ohana” culture (“family” in Hawaiian) that embraces equality, service, and innovation. Besides donating subscriptions for its technology to nonprofits and educators, it grants employees seven days off to volunteer each year and has given away more than $137 million.