About us

Performance Food is the brainchild of Dr Karen Reid (PhD) a Registered Dietitian and Sport & Exercise Nutritionist, who has worked at an elite level in high performance sport over the past 20 years. Karen is passionate about sharing her expertise with athletes and sportspeople, and works with individuals, sports teams, governing bodies and sports organisations, as well as business, universities and schools, with the ultimate goal of helping them to fast track towards sporting success.

Performance Food as a company has a clear mission – to help athletes and sportspeople use food to optimise performance during training and competition. Dr Karen Reid knows what it takes to help elite athletes maximise their potential to perform, and draws on many years of experience designing sport specific nutritional strategies for both teams and individuals across a range of different sporting disciplines.

Karen’s mission is to support her clients to achieve real performance improvements by translating evidence based scientific guidelines on the role of nutrition and sports performance, into practical dietary plans and menus which are periodised to support training and competition phases. Her diet coaching will challenge you to change how you eat and then show you practically how to use the optimal balance of foods to enhance sports performance. For sports performers who need to travel to events, Karen can help in the selection of safe food choices in unfamiliar locations, and manage hydration in hot and humid climates

Performance Food nutrition support can help you to compete and perform at your best and achieve your sporting potential. When you purchase a Performance Food personal nutrition plan you will not only be investing in your sporting success but saving money on unnecessary commercial sports foods and supplements.

How can Performance Food benefit you?

Performance Food can help you to eat a performance diet without unnecessary or excessive use of commercial sports foods such as energy bars and protein shakes. Performance Food articles and resources will save you money by demonstrating easy food alternatives to more expensive commercial sports foods and drinks.