Personalization Is a Sure Bet

By unifying its Web content and digital asset management platform, Mohegan Sun has streamlined workflows while enabling dynamic, customized experiences for all visitors to its branded websites. With Adobe Experience Manager, part of Adobe Marketing Cloud, Mohegan Sun can easily reuse content in drag-and-drop templates, enabling team members without programming experience to customize pages quickly.

Ryan Lee, Internet marketing manager at Mohegan Sun, says, “Working with components in Adobe Experience Manager enables us to spend more time focusing on content and layout rather than coding each page.”

Holly Lugassy

Holly Lugassy has 10 years of experience building, managing and delivering customer reference programs for enterprise software companies. The philosophy that drives her every interaction with customers is to prioritize a positive experience as they engage with her by presenting opportunities for reference program participation that are beneficial to them and to the organization she represents.