Rimmel's secret Weapon

READY FOR A BREAKTHROUGH?

Rimmel Introduces New Wonder’full Mascara With Argan Oil

Calling all beauty secret agents.
Your beauty mission, if you choose to accept it, is to kill clumps and reveal
full, smooth, lash by lash volume. Arm yourself with new Rimmel
Wonder’full Mascara With Argan Oil and total success is guaranteed!

Extraordinarily eye-catching lashes
are effortless thanks to Rimmel’s new generation of Ultra-Flexible Brush. Watch
as the super-soft, flexible bristles hug and coat each individual lash,
perfectly separating them from root to tip. Experience beauti’full volume and
lash definition in one smooth, easy stroke – not a clump in sight. Every lash
is revealed, even the ones you didn’t notice.

It's a
Lust-Have!

You'll lust after Wonder’full’s edgy-luxe look - the striking
metallic bronze-gold pack simply oozes fierce glamour. As the cool twisted
design catches the light, it hints the formula with Argan Oil. The stylish
designer look is reinforced by bold black graphics and the distinctive Rimmel
logo and crown debossed into the lid. Seriously sleek and chic!

Like your lashes black or even
blacker? Wonder’full Mascara With Argan Oil comes in an array of three
high-impact variants: classic Black; Extreme Black, which is enriched with
intense black pigments for an even deeper impact; and Waterproof. The Extreme
Black shade is easy to identify thanks to its chocolate brown and bronze-coloured
pack. And the Waterproof formula shines out thanks to its brilliantly vibrant
aqua blue bottle.

Dangerously
Smooth Georgia

Her name is Jagger, Georgia May
Jagger. Every woman will want to take lash inspiration from fiercely beautiful Georgia
May Jagger who stars in the Wonder’full Mascara With Argan Oil print and
television advertising campaign. Follow secret agent Georgia as she makes her
dangerously smooth escape through London carrying Wonder’full, her
secret weapon to perfectly full, smooth, zero-clump volume

Make it your duty to make lashes
wonder’full. Kill clumps and reveal full lash volume with new Wonder’full
Mascara With Argan Oil from Rimmel. Get the London look.

SPOTLIGHT ON TECHNOLOGICAL INNOVATION WITH RIMMEL R&D
EYE EXPERT

1)Could you please describe the main benefits of the new Rimmel
Wonder’full Mascara?

Wonder’full
Mascara is the first-ever Rimmel mascara combining two brand new innovations:
our first volumising formula with Moroccan Argan Oil and our new generation of
ultra-flexible brush. It’s your new secret weapon to full, smooth, clump-free
volume. Lashes are smoothed and defined and left feeling conditioned - this new
must-have mascara is one seriously smooth operator!

2)How does the Wonder’full mascara fit into the existing portfolio of
Rimmel mascaras?

Our Wonder’full
Mascara introduces a new complementary benefit and experience breaking new
grounds in terms of clump-killing and lash respect. Rimmel’s innovative formula
with argan oil reveals a new dimension of full volume that will leave lashes
feeling smooth, soft, flexible and without clumps. With Wonder’Full
Mascara, we hope our Rimmel Girl will also be breaking a new mark revealing her
seductive, smoldering side, showing off perfectly smooth, full, clump-free
lashes with cheeky self-confidence.

3)What is different about this new Wonder’full mascara formula with argan
oil?

As a woman, you
would want your mascara formula to feel good on your lashes and also respect
your lashes.

With Rimmel’s
new Wonder’full mascara formula with argan oil, lashes are volumised with zero
clumps, and left feeling soft and smooth.

The formula with
argan oil helps to keep lashes flexible & comfortable, never dry or
brittle.

4)What about the Wonder’full mascara’s brush? How does it contribute to
the full volume look?

This is a new
generation of plastic brush for Rimmel with ultra-soft and flexible bristles
that feel smooth and gentle on the lashes, but it still gives you that very
precise separation to get full, defined volume without clumps. Its lash
catching action will grab each and every lash, even the smallest, unnoticeable
ones to reveal full, smooth volume.