Book Review – Social Media ROI

I have been reading The Brandbuilder’s blog for quite some time. I find great and complete reports on how to approach social media from a business perspective. When I read that Olivier was releasing a book in March, I was counting the days for the release.

When the book was pre-released, I bought the e-book on the Kindle app for my Ipad. As I started reading the book foreward, I was surprised that Olivier had added myself and others thanking us for the support while he was writing the book. This is the first time my name goes in a future best-seller as was stated by my fellow tweep @treypennington.

I usually create a book review with very detailed points of interest. However, with this book there where so much I wanted to say that I decided to upload a video version of my thoughts.

The Book for Every Social Media Strategist

I can say I will be using this book as a guide as I have been using Olivier’s Blog for quite some time as one of my main sources when I want to get a point across with clients.

Olivier answers one of the most important questions many people and clients ask, “What do we do if someone says something negative about us online”. He also addresses many questions I have gotten from clients with a practical solution and detailed guidelines on the options you have.

I will be sharing pieces of the book with Olivier’s permission from my perspective since I see a lot of value and information that can be useful to all of us.

This is an awesome book so I recommend you download the e-book or go to your closest bookstore and get your copy. Then come back and tell me and @thebrandbuilder how it went.

The first 2 people to comment and state why you want a copy of this book will get a signed copy by Olivier Blanchard. You can also win a copy if you Re-tweet this post and use hashtag #SMROI with my username @rj_c. We will choose 1person randomly out of all the RT’s made of this book on this post by April 3, 2011.

What is your biggest question handling Social Media for your own efforts or clients? Why would this book interest you? Leave your comments win a Copy!

Here is Olivier’s Video on his Book Much More refined and Better Dressed.

Hi Raul, as always very good article. I guess one of the biggest challenges today is trying to sell a social media effort to clients that are used to invest in traditional efforts using traditional media. I have seen how some people, still today, see social media with skepticism and are not willing to invest. I have tried myself some efforts and it went well but unfortunately it ended for reasons outside my control. Right now I have some ideas but I’m trying to prepare them and build the model better suited for those clients not used to these new methods.
If this book provides the tools needed to connect to the clients and successfully implement a social media effort, then definitely I will add it to my list unless I am a lucky winner.
Thanks for the opportunity and as of today @thebrandbuilder have a new follower.

It still seems the issue that as companies slowly accept the role of social media into their business plan there’s still this need to forecast the amount of profit that will be gained from it’s utilization. One must understand that social media greatly differs from traditional media in that you are actually interacting with your audience or customers in real time. It’s very strategic and requires more planning and research before implementation or face the negative feedback of an already tech savvy society (Nestle and Gap comes to mind). Companies have to conform to social media and the technology as an opportunity for more “human” communication. So far, I have studied human behavior when it comes to human/computer interaction and communication as well as the importance of storytelling. I think this book will help me better understand the application of social media at a more business level, not only external but internal as well. I love to explain the benefits of social media communications but this book will better help me prepare to answer questions from a more corporate and entrepreneur perspective.