Black Lungs For The iPad Age

Published on June 27, 2013.

The Finnish Cancer Assocation graphically shows the effects smoking has on the teenage body with a website, Tobacco Body, designed by agency 358 Helsinki (which says it wanted to bring the old campaigns featuring black lungs into the iPad age). Visitors can click on the bodies of a man or a woman to see close-ups on the damage wrought by cigarettes on organs, skin, nails, hair and more, with one side of the body showing the normal body. A cinema campaign, also aimed at teens, accompanies the site, which is somewhat reminiscent of the Israel Anti-Drugs Authority's Facebook Timeline.