Customer Demand to Drive Future Tech Focus at Nissan

Upgrading fuel-efficient technologies is key to survival in the global auto market as auto makers expect fuel prices and requirements for improving exhaust emissions to rise.

Published: 03-Apr-2007

President and Chief Executive Carlos Ghosn said Monday that customer demand will decide what environmental technologies Japan's third largest car maker by sales volume should focus on.

Speaking at a ceremony for new employees, the top executive was responding to
a question on how Nissan will develop its own fuel-efficient products as it
tries to compete with its local rivals Toyota Motor Corp. (7203.TO) and Honda
Motor Co. (7267.TO) in the area of so-called environmentally-friendly
technology.

Upgrading fuel-efficient technologies is key to survival in the global auto
market as auto makers expect fuel prices and requirements for improving exhaust
emissions to rise. Toyota has led the gasoline-electric hybrid technology market
with Honda a Japanese leader in diesel technologies. Nissan disclosed late
last year its technology development strategies that include the first rollout
of its own hybrid gasoline-electric system, launches of electric vehicles and a
new fuel-cell vehicle in the early 2010s.

All-wheel-drive LS 600h L will be the world's first vehicle to feature a full hybrid V8 powertrain with zero-to-sixty miles per hour in less than 5.5 seconds. Combined city/highway mileage will be in the low-20s.

A jury of 46 international automotive journalists selected the 2006 Civic Hybrid, which achieves an EPA estimated city/highway fuel economy of 49/51 miles per gallon, as the winner of the 2006 World Green Car.

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