Folded self-mailers

…A folded self-mailer, or FSM for short, is a…folded format that meets the specific requirements of the…postal service and can be mailed without the protection…of an envelope if the open edges are sealed properly.…Many mail formats are considered self-mailing formats, but…folded self-mailers are made from a single folded sheet.…USPS, or US postal service, letter size mail…require tabs or glue to meet machine ability requirements.…Often marketers choose to use an envelope instead to avoid the aesthetic issue…that can be caused by torn tabs or glue residue on a mail piece.…

In the U.S. there are very…specific requirements for folded self-mailers related to…size, thickness, panel count, tabs, glue,…flaps, folding styles, address placement, and more.…But, don't let the rules and regulations discourage you.…There are limitless creative opportunities in this category of mail.…Believe me,…I've seen thousands of creative folded self-mailers over my career.…So for the latest guidelines, download my quick guide…to folded self mailers, located in the exercise files.…

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Released

2/28/2014

Direct mail is powerful, customizable, and private, and it virtually guarantees at least five seconds of focus from the recipient. On average, it also returns twelve dollars for every dollar spent. Not everyone sees stellar results, however, and that's because not everyone understands how to create mail that performs. This course gets to the bottom of the strategy behind effective direct mail, and provides the foundation you need to mail with confidence. Trish Witkowski will show you how to create a mailing list that's tailored to your audience, craft a compelling message, and decide on a format for your mail campaign, whether it's a postcard, folded mail piece, or envelope mailer.