19.99 for the entire year with VC games with online play built into them. 3.99 for one month and 7.99 for 3

Not terrible, better than PS+ and XBL in terms of pricing.

But, I am still wondering how they are still going to do voice chat for online. Is the App optional for added features while playing a game or is it required all the time for it? Cause for one, not everyone has a smart phone, ie Kids and that is kind of expensive just for voice chat if you didn't have a phone before this.