Most models aren't exactly busty, but Andrej Pejic being a guy and all, I think we can probably agree he's one of the most flat-chested models out there--And the least likely of spokesmodels for a push-up bra campaign. But if there's one thing we've learned from following Pejic's breakout career, it's to expect the unexpected. So, alas, here he is, starring in a intimate apparel campaign from Dutch chain store Hema, reports Frock Writer.
The campaign is for Hema's "Mega Push-Up Bra,” which promises to make your boobs "2 cups extra." And judging from the photos of Pejic sporting the bra underneath two different dresses, the product must really work: The male models' breasts pectorals are a convincing B cup, cleavage and all. Which was probably the impetus behind booking a dude (albeit a gorgeous, feminine dude) to hawk their push-up bra. If it looks this good on Pejic, just imagine what the bra could do for women with actual, you know, breasts.

ADVERTISEMENT

Thanks for watching!

Pejic's Sydney agent, Chadwick's Joseph Tenni, told Frockwriter, "It's revolutionary. I've never known a man to do a womens' lingerie campaign before". Us either. But of course, leave it to Pejic to break the mold--and look jaw-droppingly gorgeous in the process.

Well it's about time! The controversial, always-entertaining, gender-bending male model Andrej Pejic has finally landed himself a reality TV show, Frockwriter is reporting.
According to sources close to the male model, Pejic signed on to do a reality TV show back in February, but for various reasons production was delayed and the show didn't start shooting until recently. Apparently, production is currently underway in NYC, and the show will follow Pejic as he embarks on various job assignments. While the duration of the show is not known yet, Frockwriter speculates that taping will likely go on for weeks, if not months.

Andrej Pejic is one interesting dude. Or lady. Depending on how he's feeling. Here, highlights from the gorgeous (and surprisingly funny!) model-of-the-moment's interview with New York mag.
Carine Roitfeld gave him his start:
In Europe’s fashion world, where the masculine ideal is a good deal less masculine, Pejic found some work, but he didn’t become one of the industry’s coveted items—the modeling world’s version of the Birkin or the Spy Bag or the Muse—until Carine Roitfeld, then editor-in-chief of French Vogue, decided to dress him as a woman for an editorial shoot. “Carine Roitfeld was just like, ‘Put him in Fendi!’ ” Pejic explains
He's not that into labels:
“I guess professionally I’ve left my gender open to artistic interpretation,” he says...
By now, Pejic has fully embraced a look of gender-bending, rocker couture: ripped jeans and cut-up T-shirts and shorts that would seem to leave nothing to the imagination except that, in his case, they obviously do. “It’s not like, ‘Okay, today I want to look like a man, or today I want to look like a woman,’ ” he says. “I want to look like me. It just so happens that some of the things I like are feminine.”
Before making it as a model, Pejic had some humble beginnings (he's joking, we think, but still):