Ben Lee

As a startup entrepreneur, you have a measure for success. For most that measure is customer acquisition; that moment where new users put money into your product also known as your conversion point. Now, this isn’t always necessarily tied to money. Your conversion point could be a user creating a profile or simply signing up for a subscription, but monetization is almost always the end goal.

American Internet analytics company, comScore, has released their latest findings on mobile app trends after surveying over 1000 mobile users. Despite a small sample size, their numbers and stats can help you learn quite a bit when it comes time to develop your own mobile app.

Product, pricing, promotion, and placement. These are the 4 “p”s of marketing, and more specifically for our purposes, mobile app marketing. The concept was proposed by E. Jerome McCarthy in 1960, and it’s held up pretty well, now used by marketers the world over.

The full stack developer is actually somewhat of a myth, an iOS engineer or Android engineer masquerading as a one-stop shop of infinite knowledge and skill. Do those engineers know every software language, every platform, every faucet of interface design? Not likely.

With more and more users turning to their mobile devices to access these sites, companies know their brand has to have an impact here as well. Unfortunately, many companies don’t know the difference between web and mobile when it comes to user experience.

It’s understandable to want your app to have all the bells and whistles that you always envisioned it having upon launch. However, bloated features are one of the quickest ways to sink a product. What you want is a streamlined core set of features for your MVP (minimum viable product) at the time of release.

When you bring your idea to Rootstrap, that’s what you’re leaving with. An end-to-end plan of execution on your product that you can put in front of investors. Products that have passed through Rootstrap have gone on to raise millions, and FanBread is a prime example.

We can talk about Rootstrap all day long, but sometimes it’s better to actually see what it looks like in action. Here’s a quick peak at a recent brainstorming session with the team as well as Rootstrap HQ.