Why are the "reach" and "engaged users" numbers in the Facebook graphs so much higher than the sum of the post reach/engaged users metrics in the table?

Why are the "reach" and "engaged users" numbers in the Facebook graphs so much higher than the sum of the post reach/engaged users metrics in the table?

One uses metrics for the page as a whole; the other uses a tally of the metrics for specific posts.

Written by Trever Clark Updated over a week ago

The "reach" and "engaged users" metric in the graph refers to the reach and engaged users total for the Facebook page as a whole.

Meanwhile, the table displays the "reach" and "engaged users" metrics for specific posts. The "reach" and "engaged users" for the posts will likely not add up to the total for the page, as that metric is calculated separately for the page as a whole.