Posts tagged commercials

Pretty soon, you won't have to scramble to lower the volume during noisy commercial breaks -- that's if you even watch live TV. After making its way through Capitol Hill, the Commercial Advertisement Loudness Mitigation Act (or CALM) -- which aims to keep the sounds coming out of your flat panel...

A month or so ago my colleague Karen looked at RIFT's own future forecast for the game, and it's apparent from Trion Worlds' state of the game reports that the company is confident and clear in the direction it wants to go. The problem is that nobody consulted me, personally, on what I think the...

TV viewers are a famously fickle bunch, which tends to drive TV advertisers crazy. The prevalent theory remains that skipping past ads using a pesky DVR is the biggest enemy of marketers, but new research has once again contradicted that received wisdom. The IPG Media Lab in Los Angeles pulled to...

As our own Beau Hindman knows well, mobile MMOs are on the verge of taking off in a big way, and now they have the commercials to prove it.
Pocket Legends, the hit iOS and Android MMO from last year, may be the first mobile online RPG to release a nation-wide commercial. The ad, which features a...

It's official! Against all odds, Sony Ericsson has finally ended its nearly year-long streak of embarrassing leaks, missed opportunities, and terrible advertising and come out the other side with this: a series of excellent ads for its "PlayStation Certified" Xperia Play phone.
Spokeswoman (and...

It's a common problem, not having as much cash as you want to, and Skype's solving it with a common web solution: advertising. It may come as a surprise to hear that the eminently popular voice and chat service doesn't peddle stuff to its users already, but it's now formalizing a plan to introduce...

Microsoft's slowed the pace of Windows Phone 7 ads after saturating the airwaves at launch, but it looks like another campaign is about to begin -- WinRumors has a leak of a new set of "Real Time Challenge" interactive web ads that challenge you to complete tasks using your phone against a WP7 devi...

So the UK is finally catching up with the fine money-grubbing nations of this world and allowing product placement in British-made TV programming, starting from next Monday, February 28th. Advertising embedded in internationally sourced films and shows has long been tolerated as a necessary evil wi...

As they say, "Ye who snoozes, something something something, set your alarm for launch morning." Take solace in a new dramatic commercial for Verizon iPhone featuring you-know-who -- it's after the break.
[Thanks to everyone who sent this in]

Look, it should come as no surprise that World of Warcraft is king of the hill, head of the list, cream of the crop, at the top of the heap when it comes to MMOs. Whatever Blizzard did, it did it at exactly the right time with the right team and the right IP; it was a perfect storm of something. An...

Surprisingly, even in 2010 not every commercial on high definition channels is actually in HD, and for channels like TBS that fill in the sides of 4x3 content with their own branded bars, advertisers are suddenly finding issue with competing for screen space. Things reached a head when TBS used its...