근처에 위치한 도서관

Inside the BBC and CNN : managing media organisations

This volume provides an inside account of the BBC and CNN, two of the world's best-known media organisations, during a period of great change and new challenges. It explores the attitudes that shape management priorities and broadcasting policy.

도서관에서 사본 찾기

상세정보

1. What is organisation culture? --
2. 'The status quo is not an option': Broadcasting's changing environmental context --
3. The mass paradigm fragments: The changing nature of the broadcasting activity --
4. 'Serving the nation': The BBC and its unique place in the UK's broadcasting ecology --
5. The 'Mouth of the South' and his 'Chicken Noodle Network': Ted Turner and the beginnings of CNN --
6. Continuous revolution: The BBC as a business --
7. Reinventing the news: CNN's business model --
8. 'Part of the British way of life': The BBC's culture in its own words --
9. 'Underdogs and outsiders': CNN's culture in its own words --
10. Reithianism versus Birtism: New strategic directions versus old cultural values at the BBC --
11. Adrenaline: Culture's impact on performance, process and strategic options at CNN --
12. A special case? Why media organisations need managing differently.

초록:

Inside the BBC and CNN provides an inside account of the BBC and CNN - two of the world's best-known media organisations, during a period of great change and new challenges.더 읽기…

리뷰

편집자의 리뷰

출판사 줄거리

'This is an exceptionally clear and compact book about the world of media management ... an insightful read, strongly recommended to media managers and policymakers, and anyone working in an organization outside or only loosely connected with the media's unique "cultural loop."' - Telecommunications Policy더 읽기…

"This volume provides an inside account of the BBC and CNN, two of the world's best-known media organisations, during a period of great change and new challenges. It explores the attitudes that shape management priorities and broadcasting policy."@en

"1. What is organisation culture? -- 2. 'The status quo is not an option': Broadcasting's changing environmental context -- 3. The mass paradigm fragments: The changing nature of the broadcasting activity -- 4. 'Serving the nation': The BBC and its unique place in the UK's broadcasting ecology -- 5. The 'Mouth of the South' and his 'Chicken Noodle Network': Ted Turner and the beginnings of CNN -- 6. Continuous revolution: The BBC as a business -- 7. Reinventing the news: CNN's business model -- 8. 'Part of the British way of life': The BBC's culture in its own words -- 9. 'Underdogs and outsiders': CNN's culture in its own words -- 10. Reithianism versus Birtism: New strategic directions versus old cultural values at the BBC -- 11. Adrenaline: Culture's impact on performance, process and strategic options at CNN -- 12. A special case? Why media organisations need managing differently."@en