One of Futura's most iconic uses is in the branding of German car giant Volkswagen – seen here in a 1978 advert – which uses a custom-designed variant (they even decided to christen the world's first gull-wing-door people carrier the 'Futura')

Now it's all change at Ikea, which has ditched its version of Futura in favour of Microsoft's web font Verdana, designed by Matthew Carter (the company's logo typeface is different, but we just loved the picture)Photograph: Jens-Ulrich Koch/AFP/Getty Images