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Vikings - Visual Identity

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Last weekend I watched one episode of the show called Vikings on the History Channel. The series seems to be really cool, especially in terms of image and visuals. Another thing that really caught my attention was the logo, it is amazing, then today browsing Behance I found a post about the art behind the logo and some images. The work was done by Platige, a super cool studio from Warsaw, Poland.

Vikings follows the adventures of Ragnar Lothbrok the greatest hero of his age. The series tells the sagas of Ragnar's band of Viking brothers and his family, as he rises to become King of the Viking tribes.

Concept

We wanted the teaser to be mysterious and monumental at the same time. The key point was the idea of using one shot transition from micro to makro scale which helped to emphesise how smoothly all the elements harmoize in soul of every Viking.

Final stills

Our task was to create a logo that would show the spirit of the Vikings' culture in its several main elements. In one symbol we needed to capture the multiple dimension of the nation. At the same time in the teaser we had to focus on how all the elements in logo are brought to life and coexist in Vikings' everyday life.

About Platige

Platige is a vehicle for creative endeavors specializing in designing CG imagery, 3D animation, and digital special effects. At Platige, we combine film and advertising work with a strong passion for art, education, and entertainment. The company attracts and creates revolutionary ideas and innovations.

Written by

I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.

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