​​The highest amount spent on advertising the campaign was Rs. 155.71 crore in 2018-19 (till December 31, 2018), Minister of State for Women and Child Development Virendra Kumar said in a written reply in the Lok Sabha

From India's attempt to create the world’s tallest statue to ad man Phil Gable's 'Pee On Me' Donald Trump stumps, here's a list of structures, sculptures and statues that have created Instagram-ready marketing moments