Britons are packing their bags and hitting the great British seaside

7 July 2013

It’s official, summer is finally here as temperatures are expected to rise into the nineties this weekend across the country and in true British style Britons are packing their bags and hitting their nearest beach according to new data released today by Travelodge.

The budget hotel chain which has over 500 hotels across the UK has reported a spike in its room bookings this week as temperatures have soared across the UK.

The company has seen a significant rise in room bookings for its 25 coastal hotels and city centre locations.

This weekend’s biggest Suncation hotspots, where Britons are flocking to, include Bournemouth, Brighton, Newquay, Bodmin, Torquay, Blackpool, Scarborough, Isle of Wight, Great Yarmouth and Paignton – with most Travelodge hotels expecting to be fully booked from Friday to Sunday.

Popular city centre locations include London, Birmingham, Oxford and Bath.

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Shakila Ahmed, Travelodge Spokeswoman said: “We are going to hit the magical figure of 90F this weekend and what a great start to the 2013 summer break following the worst weather our country has experienced for centuries.

“As forecasters have predicted a sizzling July we have experienced a substantial spike in room bookings for the summer period as well as a double digit increase in most of our coastal hotels for the forthcoming heatwave weekend.”

This summer’s tropical heatwave is a great boost for British tourism, the economy’s fifth largest revenue generator, as the 2013 Travelodge holiday index has revealed this year is going to be a record year for the Staycation. As 65% of Britons will be holidaying at home this year. This is an increase from 2012 when just 41% of Britons took a domestic break. With the average trip costing Britons £399.28 this year, (£34.19 reduction from last year), this investment will boost the UK tourism industry by £12 billion (Up £3.3bn from last year).

Shakila Ahmed, Travelodge Spokeswoman said: “This summer, Britons can truly enjoy the beauty of what makes Great Britain so great, as it is always the weather that puts Britons off holidaying on British shores but July looks to be an exceptionally warm month.”