So the real question, is anyone talking about the above work. Latest news and PR below.

The Mirai is Toyota’s car of the future. It runs on hydrogen fuel cells, gets 312 miles on a full tank and only emits water vapor. So, to target tech and science enthusiasts, the brand is running thousands of ads with messaging crafted based on their interests.

The campaign uses data to scale personalization, with each spot built from three clips pulled from the collection of 100 interchangeable clips to reflect a Facebook user’s specific interests while also highlighting the RAV4’s product attributes.