Bos, Ben

TD 63-73: Total Design and its pioneering role in graphic design

TD 63-73: Total Design and its pioneering role in graphic design [Unit 03]was first published in 2011, selling out almost immediately. Back by popular demand, Unit Editions are happy to announce a new and expanded edition.

Written by Ben Bos, a key member of the studio, the book describes how a band of idealistic Dutch designers came together to form one of the first multidisciplinary design groups – one that helped shape the future of design in Europe and beyond.

Total Design began in Amsterdam in 1963. Ben Bos joined the founders (Wim Crouwel, Benno Wissing, Friso Kramar and the Schwarz Brothers) from the outset. Together and individually, they set new benchmarks for typography, identity design, cultural design, exhibition design and product design. These benchmarks have rarely, if ever, been surpassed.

The expanded edition of TD 63-73 is a unique insider’s account of Total Design’s golden period. It contains hundreds of images from the TD archive, and in Ben Bos’s text the reader is given a personal history of a design group that remains as important today as it did when it launched in 1963.

Expanding on this original edition, this new edition features an updated and extended text by Ben Bos that looks beyond 1973, as well as many previously unseen images from his personal archive.