It comes as no surprise Hollywood is perpetuating the brain myth two-thirds of the public and nearly half of science teachers believe: We only use 10 percent of our brains. In the trailer for the movie Lucy, starring A-lister Morgan Freeman as a neuroscientist, he mentions: “It is estimated most human beings only use 10 percent of the brain’s capacity. Imagine if we could access 100 percent.” Well, lucky for us, we don’t have to imagine. Our neuron-dense brain is active 24/7, giving the whole brain a workout in one day.

In a TED-E video, Richard E. Cytowic, a neurologist, debunks the neurological myth that derives from William James, an American psychologist-philosopher, who wrote “we are only making use of a small part of our possible mental and physical resources.” Since then, people have wrongly attributed the idea that we only use 10 percent of the brain’s capacity. In reality, “James meant this as a challenge, not an indictment, of scant brain usage," says Cytowic in the video.

This myth continued to grow as scientists saw damage to the massive frontal lobes or broad areas of the parietal lobe didn’t damage motor or sensory deficits, so they came to regard them as “silent areas.” However, without them we would hardly be human. They are crucial to abstract reasoning, planning, and deciding when it comes to weighing decisions and adapting to circumstances.

The human brain carries more neurons than any other species, as our brains sustain 86 billion densely packed neurons. Therefore, the brain has equipped itself with an energy efficiency plan since it has millions of “power hungry” neurons to maintain. These neurons help us complete our most basic functions — breathing and balance — which use more than just 10 percent of our brain.

Remember, one to 16 percent of cells are active at any moment. We use more than 10 percent of our brains, 100 percent of the time. Ninety percent is not left idle.

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1. ELIGIBILITY. The Giveaway is open only to legal residents of the 50 states of the United States and the District of Columbia who are the age of majority in their respective jurisdiction at the time of entry (19 in AL and NE and 18 in all other states). Sponsor and its advertising or promotion agencies, those involved in the production, development, implementation or handling of this Giveaway, any agents acting for, or on behalf of Sponsor, its respective affiliates, subsidiaries, licensees, service providers, and any other person or entity associated with this Giveaway are referred to as the “Giveaway Entities.” Employees, officers, and directors of the Giveaway Entities and members of their immediate families (spouses, children, siblings, parents and their spouses), and/or persons living in the same household as such persons, whether or not related, are ineligible to enter this Giveaway.

2. PROMOTION ENTRY PERIOD: The Giveaway begins on July 1, 2015 at 12:00 a.m. EST and ends at 11:59:59 p.m. September 31, 2015 (the “Giveaway Period”). When applicable, the Sponsor’s computers will be deemed the official time keeping devices for the Giveaway promotion.

3. HOW TO ENTER. You will receive one entry into the random drawing for the Giveaway Period when you provide a verified e-mail through our designated modal window interface. Limit one (1) entry per person/email address. Multiple entries will be disqualified. All previous winners of any giveaway or contest sponsored by IBT Media are not eligible to enter. Any effort by an entrant to misrepresent himself or herself through the use of aliases or multiple e-mail addresses will disqualify that entrant. Registrations generated by a script, macro or other automated means are void. You must be the rightful owner of the email address provided. In the event of a dispute as to the identity of the winner, the winner will be deemed to be the authorized account holder of the email address provided at the time of entry. Entrants must provide all information requested to be eligible to win. Incomplete or unintelligible entries, in the sole discretion of Sponsor, will be disqualified. Sponsor will not verify receipt of entries and assumes no responsibility for late, lost, damaged, misidentified or misdirected entries.

4. PRIZE DRAWINGS AND NOTIFICATION OF CHOSEN ENTRANTS. A random drawing will be conducted by Sponsor on or about the first week following the Giveaway Period from among all eligible entries received to award one prize (described below). Selected entrants will be notified by email and will be required to respond (as directed) to the e-mail notification within 72 hours of attempted notification. Failure to respond timely to the notification may result in forfeiture of the prize. Selected entrants may also be required to complete an affidavit of eligibility and liability / publicity release (except where such a requirement is prohibited by law). If the completed Release is not returned within the time specified, the prize may be forfeited.

One (1) Prize per Giveaway Period: An Apple Watch Sport™, which is a registered trademark of Apple Inc. Approximate Retail Value: $349. Limit one (1) prize per person/household. No substitution, transfer, or cash equivalent for any prize, except that Sponsor, at its sole discretion, may substitute a prize with a prize of equal value, due to unavailability of advertised prize. Each prize will be awarded provided each prize is properly claimed. The prize will be shipped by Sponsor to the winners within 1-5 weeks of the receipt of a signed affidavit for approved entries. Prize winners are responsible for all taxes and fees related to any prize received. Actual retail value of prizes may vary due to market conditions. The difference in value of prize as stated herein and value at time of prize notification, if any, will not be awarded.

5. ODDS. The odds of winning a prize will depend on the number of eligible entries received for the Giveaway Period.

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