Created via The Cyranos agency, part of McCann Worldgroup, the spot, part of Coke's attempt to show that its beverages aren't all bad if they're combined with exercise and movement, features a man who equates happiness with movement, and vice versa, through all the stages of his life. The story is told backwards, starting with the moment he becomes a father, and travels back through other happy moments of his life, from when he got a dog at Christmas, to the time he and his lady conceived his child (that particular moment is especially fun to watch.)