But it's clearly being downgraded as a story. The right-wing memes aren't connecting the way they used to. Democrats and liberals aren't cowering in fear. Wayne LaPierre delivered a red-meat speech to the converted at CPAC, but he's less visible elsewhere, and Dana Loesch, before her red-meat CPAC speech, mostly pulled her punches on CNN.

Most of corporate America seems to be sick of the NRA -- and today we're learning that Dick's Sporting Goods, a major national gun dealer, won't sell assault-style rifles anymore, won't sell high-capacity magazines, and won't sell any gun to a person under 21 even if permitted by local law. Dick's has risked offending the gun absolutists in the past:

This is not the first time Dick’s has made changes in response to a school massacre. In 2012, after the shooting at Sandy Hook Elementary School, Dick’s removed assault-style rifles from its main retail stores. But a few months later, the company began carrying the firearms at its outdoor and hunting retail chain, Field & Stream.

This time, Mr. Stack said, the changes will be permanent.

The company survived that. If corporate officers have concluded that it will survive this -- and still presumably sell a profitable quantity of goods to gun owners -- there's a clear perception out there that suburban outrage over gun violence outweighs any anger on the gun absolutists' part. Rupert Murdoch (who is, of course, from a country that significantly tightening gaw laws after a massacre) might be thinking along similar lines, and Fox might be tiptoeing away from this story as a result.