junaio and Augmented Reality Revolutionize Print Advertising

Metaio and their junaio augmented reality browser are busy working with partners to change how we interact with print. The latest campaign to use their junaio glue platform is the product of a collaboration between Sausalitos and Coke zero in Germany.

In the campaign, users interact by using their Android or iPhone to view the advertisement printed in various newspapers and magazines. Once the Coke zero advertisement has been identified by the junaio platform the advertisement comes to life with additional content providing the viewer with a richer experience.

The Coke zero campaign is the latest in a series of high profile augmented reality campaigns from Metaio. Previous campaigns have included an augmented reality stamp for the UK and a special edition of the Sueddeutsche Zeitung`s supplement magazine that was distributed to over 500k homes in Germany.

Some day all print will be like this

junaio is free platform that enables developers to build sophisticated natural feature tracking applications like the one shown in the video. For more information about junaio take a look at: www.junaio.com/glue

Blowed if I can get this to work except for the demo – compared with QR codes which are simple and intuitive, this seems clumsy and virtually useless, particularly as the instructions in English on the website make very little sense. Perhaps this is something that has been designed for Germany and still has to find relevance for the rest of the world…