New Neighbor: Pottery Barn Flagship

Our newest neighbor, Pottery Barn, is both a welcome addition to the neighborhood and a returning friend of the Flatiron. The Flatiron/23rd Street Partnership is delighted to welcome Pottery Barn back to the area of its very first store as the iconic brand unveils its new flagship in the Flatiron District.

Housed in a landmark building constructed in 1904, the store is located at 20th Street and Fifth Avenue. The beautifully preserved Beaux-Arts building boasts original columns and adorned ceiling accents, and reflects Pottery Barn’s new store concept. The store will feature exclusive products and services including Design Crew, a new design services initiative that will take any home design project from inspiration to reality.

When asked why Pottery Barn chose the Flatiron District, President Marta Benson explained, “The first Pottery Barn store opened in New York City and it’s exciting to come full circle by opening a flagship store in the city where it all began.”

The flagship will be the first store to introduce a new Pottery Barn design initiative, The Package Deal – Home in a Box, which offers an accessibly-priced, curated menu of furniture pieces that are the foundation to a well-designed bedroom or living room. Each season, the room offerings will vary as different products and pricing tiers are introduced, and customers will work closely with a Pottery Barn design specialist to select options within each package.

“The new store concept is designed to enhance the customer experience to create an inviting, relaxed environment that makes the process of decorating your home effortless and fun. We’re excited to invite customers to discover new collections, inspiring decorating ideas and talented design experts in our newly designed store,” said Benson.

The newly designed store will offer a carefully curated assortment of apartment-ready, multi-functional furniture as well as a complete range of Pottery Barn’s distinct design aesthetics. To make the shopping experience quick and easy, a wide assortment of products will be available for same-day pickup or expedited delivery. One-of-a-kind vintage finds hand-selected by Pottery Barn are available for purchase at the Flatiron location with new items continually being added. In-home installation services including room painting, drape installation, and gallery wall hanging are also available.

To mark the store opening, Pottery Barn has partnered with local artists to design exclusive products and local photographers to create original content that celebrates Pottery Barn against the backdrop of New York City where the company opened its first store in Chelsea in 1949. Three New York City-based photographers captured striking imagery featuring Pottery Barn items artistically situated in various neighborhoods throughout the city, representing each artist’s unique point of view. Content showcases work from dance photographer Omar Z. Robles (@omarzrobles), food and lifestyle photographer Chloe Crane-Leroux (@chloecleroux) and mixed media specialist Que Duong (@queduong).

Additionally, Pottery Barn has collaborated with Women Who Draw, a global open directory of female professional illustrators, to debut an exclusive line of art prints and linen tea towels inspired by iconic New York City landmarks and neighborhoods. Artwork will be featured from artists Jordan Sondler, Junghwa Park, Lauren Tamaki, and Lisk Feng. Linen tea towels will be available at all New York City Pottery Barn stores and the art prints can be found exclusively at the Flatiron location and online at www.potterybarn.com. A portion of proceeds from this partnership will benefit the artists and the Women Who Draw organization.

Pottery Barn's Flatiron Flagship is open Monday through Saturday from 10AM-8PM and Sunday from 11AM-6PM. You can also follow the Flatiron store on Instagram: @potterybarn_flatironnyc