The company reported a comparable store sales increase of 9 percent for the third quarter ended Oct. 29, 2011, compared to the third quarter ended Oct. 30, 2010. The company reported net sales of $2.173 billion for the third quarter ended Oct. 29, 2011, compared to sales of $1.983 billion last year.

The company reported a comparable store sales increase of 11 percent for the 39 weeks ended Oct. 29, 2011, compared to the 39 weeks ended Oct. 30, 2010. The company reported net sales of $6.849 billion for the 39 weeks ended Oct. 29, 2011, compared to sales of $6.157 billion last year.

The company expects to report third quarter earnings per share of $0.22 to $0.24, versus its previous guidance of $0.17 to $0.22. The company will report third quarter earnings on Nov. 16 after the close of the market and will conduct its third quarter earnings call at 9 a.m. Eastern on Nov. 17.

To hear further commentary provided on Limited Brands' prerecorded October sales message, call 1-866-639-7583 (1-866-NEWS-LTD), or log onto www.Limitedbrands.com for an audio replay.

ABOUT LIMITED BRANDS:

Limited Brands, through Victoria's Secret, Pink, Bath & Body Works, La Senza and Henri Bendel, is an international company. The company operates 2,628 specialty stores in the United States and its brands are sold in more than 800 company-operated and franchised additional locations world-wide. The company's products are also available online at www.VictoriasSecret.com, www.BathandBodyWorks.com, www.HenriBendel.com and www.LaSenza.com.

Limited Brands b-roll footage of stores is available through our online newsroom.

Limited Brands, Inc. cautions that any forward-looking statements (as such term is defined in the Private Securities Litigation Reform Act of 1995) contained in this press release or the October sales call involve risks and uncertainties and are subject to change based on various factors, many of which are beyond our control. Accordingly, our future performance and financial results may differ materially from those expressed or implied in any such forward-looking statements. Words such as "estimate," "project," "plan," "believe," "expect," "anticipate," "intend," "planned," "potential" and similar expressions may identify forward-looking statements. Risks associated with the following factors, among others, in some cases have affected and in the future could affect our financial performance and actual results and could cause actual results to differ materially from those expressed or implied in any forward-looking statements included in this press release or the October sales call:

general economic conditions, consumer confidence, consumer spending patterns and market disruptions including severe weather conditions, natural disasters, health hazards, terrorist activities, financial crises, political crises or other major events, or the prospect of these events;

the seasonality of our business;

the dependence on a high volume of mall traffic and the possible lack of availability of suitable store locations on appropriate terms;

our ability to grow through new store openings and existing store remodels and expansions;

our ability to successfully expand into international markets and related risks;

our independent licensees and franchisees;

our direct channel business;

our failure to protect our reputation and our brand images;

our failure to protect our trade names, trademarks and patents;

the highly competitive nature of the retail industry generally and the segments in which we operate particularly;

consumer acceptance of our products and our ability to keep up with fashion trends, develop new merchandise and launch new product lines successfully;

the inability of our manufacturers to deliver products in a timely manner and meet quality standards;

fluctuations in product input costs;

fluctuations in energy costs;

increases in the costs of mailing, paper and printing;

claims arising from our self-insurance;

our ability to implement and maintain information technology systems;

our failure to comply with regulatory requirements;

tax matters; and

legal and compliance matters.

We are not under any obligation and do not intend to make publicly available any update or other revisions to any of the forward-looking statements contained in this press release or the October sales call to reflect circumstances existing after the date of this press release or to reflect the occurrence of future events even if experience or future events make it clear that any expected results expressed or implied by those forward-looking statements will not be realized. Additional information regarding these and other factors can be found in "Item 1A. Risk Factors" in our 2010 Annual Report on Form 10-K.

Adjusted information which provides non-GAAP financial estimates is presented in order to improve investor's understanding of expected results and improve comparability of expected financial information from period to period.