ABA Bank Marketing

ESPN heard viewer complaints that down-marker graphics were easily confused with penalty graphics—and had the problem solved before halftime. Is your bank putting off customer service problems that could be fixed as easily?

In bank marketing departments all over the country, a longstanding debate rages on over the use of digital versus traditional marketing. Often enough, it’s framed in existential terms: Can the bank survive if it doesn’t adapt to a changing marketplace? By the same token, can it survive if it abandons the marketing approaches that have always delivered results?