The Concept

ToeZone is a unique fitting system which is engineered into the sole of the shoe which shows exactly how the foot will fit inside. So parents can easily find the correct size shoe without trying them on! Children do not need to try on differant sizes as the ease of the fit zone is quicker and more accurate.

This visual fit technology insures a proper initial fit and just as important allows continuous monitoring of growth so shoes can be replaced before they are to small.

Along with the fitting system we have a detailed package of easy to read fitting advice in the form of three steps which is shown on our swing ticket and instore posters.

In addition to the above we have also specifically designed a hanger which displays the shoes outsole as well as the upper.