Unilever

Introduction
Unilever is a multi-national corporation, formed of Anglo-Dutch parentage that owns many of the world’s consumer product brands in foods, beverages, cleaning agents and personal care products. Unilever employs nearly 180,000 people and had worldwide revenue of almost €40 billion in 2005.
Unilever is a dual-listed company consisting of UnileverNV in Rotterdam, Netherlands and Unilever PLC in London, England. This arrangement is similar to that of Reed Elsevier and that of Royal Dutch Shell prior to their unified structure. Both Unilever companies have the same directors and effectively operate as a single business. The current non-executive Chairman of Unilever N.V. and PLC is Michael Treschow while Patrick Cescau is Group Chief Executive, who will retire at the end of 2008. Mr Paul Polman will succeed Patrick Cescau as Group Chief Executive. The company is widely listed on the world’s stock exchanges.
1.2 Origin of report
Since practical orientation is an integral part of the BBA program, I tried to expose real life performance of Uniliver by preparing this report.
To prepare this report I have come across with different information of the Uniliver.
From the collected information I understand the company’s activities in the market as Uniliverll as in their internal preparation for marketing and others activities.
I expect that this report will fulfill the requirement of BBA program and provide a clear idea about the Uniliver activities and other multi-national company’s effort in the Bangladesh.
Thus, Uniliver can get deep understand of actual situation of MN’s company’s activities by analyzing their exposed strategy .
1.3 Objective
This Study is intended to analyze marketing strategies used by Unilever Bangladesh Ltd and globe.
The main purpose of the study is to find what strategies the company uses to market its products and brands…...

...This title is part of the IDH Case Study Series, published in December 2010. Another title in this IDH Case Study Series is: • nilever sustainable tea, Part II: U Reaching out to smallholders IDH also has a Best Practices Series, whose titles include: • Marketing sustainability • Sustainable sourcing among SME’s • Beyond auditing • Sustainable trading • Retailers and sustainability • Sustainable sourcing and procurement
Case study
Unilever sustainable tea
Part I: Leapfrogging to mainstream
y Tania Braga, B Aileen Ionescu-Somers and Ralf Seifert, IMD’s Center for Corporate Sustainability Management
Dutch Sustainable Trade Initiative (Initiatief Duurzame Handel) Utrecht, The Netherlands www.dutchsustainabletrade.com office@dutchsustainabletrade.com
Foreword
A tipping point happens when a critical mass of people begin to shift their perception of an issue and take action in a new direction. As I look across the global landscape, I feel that we are approaching a tipping point concerning global sustainability. It is catalyzed by at least three important realizations by business, government, and civil society: The first is a realization that the world is finite and that a growing population with a higher ambition for living standards will inevitably lead to a world which will be resource and carbon constrained. The second is the realization that to solve the challenges for this future world we need......

...marketing concept on Unilever Bangladesh limited
Course Name: Marketing Management
Course Code: MKT-425
Section: A
Submitted to:
Farhana Noor
Lecturer
Department of Business and Administration
Faculty of Business and Economics
Daffodil International University
Submitted by:
Kamrul islam 093-11-1280
Tuhin Mir 093-11-1279
Md. Sabuz uddin 093-11-1298
Submission date: 04/07/2012
Holistic Marketing Defined
“A marketing strategy that is developed by thinking about the business as a whole, its place in the broader economy and society, and in the lives of its customers. It attempts to develop and maintain multiple perspectives on the company’s commercial activities.”
The Holistic Marketing Concept has 4 elements. Internal marketing, integrated marketing, socially responsible marketing, and relationship marketing.
Introduction to Unilever
No matter who you are, or where in the world you are, the chances are that our products are a familiar part of your daily routine. Every day, around the world, people reach for Unilever products.
Unilever today:
Our brands are trusted everywhere and, by listening to the people who buy them, we've grown into one of the world's most successful consumer goods companies. In fact, 150 million times a day, someone somewhere chooses a Unilever......

...Our Vision
Unilever products touch the lives of people every day – whether that's through feeling great because they've got shiny hair and a brilliant smile, keeping their homes fresh and clean, or by enjoying a great cup of tea, satisfying meal or healthy snack.
Unilever products touch the lives of people every day – whether that's through feeling great because they've got shiny hair and a brilliant smile, keeping their homes fresh and clean, or by enjoying a great cup of tea, satisfying meal or healthy snack.
A clear direction
The four pillars of our vision set out the long term direction for the company – where we want to go and how we are going to get there:
* We work to create a better future every day
* We help people feel good, look good and get more out of life with brands and services that are good for them and good for others.
* We will inspire people to take small everyday actions that can add up to a big difference for the world.
* We will develop new ways of doing business that will allow us to double the size of our company while reducing our environmental impact.
We've always believed in the power of our brands to improve the quality of people’s lives and in doing the right thing. As our business grows, so do our responsibilities. We recognise that global challenges such as climate change concern us all. Considering the wider impact of our actions is embedded in our values and is a fundamental part of who we are.
Purpose &......

...Question 2
Research at Unilever
Research and development ranges from scientific in the laboratories to project implementers. Research is carried out in six laboratories in US, UK, Netherlands, India and China. Nearly half of Unilever’s pipeline of innovations utilizes open innovation. (Source: www.unilever.com)
In 2010, 2011 and 2012, the firm’s total costs were €25.89 billion, €27.93 billion and €30.7 billion respectively compared to its expenditure on research and development at € 928 million, €1.009 billion and €1.003 billion respectively.. Hence making R&D budget as percentage of the total budget is 3.5%, 3.6% and 3.3% respectively for the three years.
Research at Bamburi Cement
Research and innovation is driven by the customers’ needs, hence the close relationship between the research and marketing teams as the firm aims at developing innovative, high performance solutions. (www.lafarge.co.ke)
In 2009 and 2010, the firm’s total costs were Ksh 19.179 billion and Ksh 18.457 billion respectively compared to its expenditure on research and innovation at Ksh 89 million and Ksh 173 million respectively.. Hence making R&I budget as percentage of the total budget is 0.5% and 0.9 % respectively for the two years.
Question 3
Unilever
The United Kingdom government assists firms such as Unilever in R&D through favorable legislation achieved mostly through lobbying as the firm is a member of influential lobby groups such as the British Chamber of Commerce (BCC),......

...“Coping strategies
Adopted by unilever
In Pakistan to
Overcome the
World wide
Economic crisis in International Business.”
Letter of Authorization
This research report on “Coping strategies adopted by unilever in Pakistan to overcome the world wide economic crisis in International Business.” was assigned by international business analysis course instructor, Sir Arshad Husain. The matter presented for reader in this report is authorized by our course instructor.
Letter of transmittal
We would like to request to our course instructor Mr. Arshad Husain to kindly accept this report and take into consideration to research work that we have accomplished according to course requirement of preparing a term report on “Coping strategies adopted by unilever in Pakistan to overcome the world wide economic crisis in International Business.” in order to have a better understanding of the practical implications of international business analysis
ACKNOWLEDGEMENTS:
This report has contributed a major accumulation to our knowledge of the topic. We are Thankful to Allah for making it possible for us, and to our course instructor who supported us throughout this research
We are also thankful to the management of Lever Brothers Pakistan Limited, RF, especially Mr. Shahzeb Mehmood who provided useful guidance and information for understanding the practical work of the organization to understand the global presence of Unilever Company.
TABLE OF CONTENTS
EXECUTIVE......

...on............... (Unilever)". For collection of data i have investigated the relevant newspapers, information from related institutions. In my study, i have found a lot of information about the forming of Environment for Business & Social Responsibilities.
I was provided necessary supports from my university and related authorities. Surely this study will enhance my knowledge and experience and work as an important source of information for future work on this topic.
Finally, i would like to request you to accept my paper.
Thank you in advance for your assistance and advice in this connection.
Sincerely yours,
|Name | |Signature |
| |Reg. No. | |
|Imran Hasan Kibria | | |
| |071-12-451 | |
(i)
Acknowledgement
This report has been prepared for Md. Shahnur Islam, Course Instructor, Faculty of business, ASAUB. i would like to thank you sir for guiding me with your superior knowledge, experience and care.
I would like to thank all the people whom we interviewed at Unilever Bangladesh, for......

...Strengths –
1. Lux possesses a very strong network of market research. Door to door surveying and sampling is done annually in rural as well as urban areas selectively.
2. Lux has a very wide range of products to offer.
3. The parent company of Lux has helped in establishing a strong supply and distribution network. Besides, it also has access to the resources of the parent company of Unilever.
4. Lux possesses a very strong brand image in the market.
5. The focus of Lux is going strong on beauty segment.
6. Lux is a dynamic brand and is undergoes changes as per the changes in demand and trends, which is evident from the launch of the new range of body washes – Magical Spell, Scarlet Blossom, Strawberry & cream and Peach and cream have been launched with the tag line of the secret to liquid silk skin.
7. The brand has innovative sales promotions tactics that spread across different forms of media – print, electronic and social.
8. The brand is known to deliver value-for-money in the eyes of the consumers.
9. It has a broad market presence and mass appeal, being the market leader in so many countries. As per the BCG matrix, developed by the Boston Consulting Group, Lux can be put into the STAR category for high market growth and high market share.
Weaknesses –
1. Lux lacks a unisex appeal as it has essentially been portrayed as a women’s beauty soap and has a lot of feminine appeal.
2. The wear rate of the soap is very high. It gets dissolved pretty fast and gets......

...version of the Unilever Annual Report and Accounts 2007 is an exact copy of the document provided to Unilever’s shareholders. Certain sections of the Unilever Annual Report and Accounts 2007 have been audited. Sections that have been audited are set out on pages 69 to 121, 125 to 126, 128 to 130 and 133 to 135. The auditable part of the report of the Remuneration Committee as set out on page 49 has also been audited. The maintenance and integrity of the Unilever website is the responsibility of the Directors; the work carried out by the auditors does not involve consideration of these matters. Accordingly, the auditors accept no responsibility for any changes that may have occurred to the financial statements since they were initially placed on the website. Legislation in the United Kingdom and the Netherlands governing the preparation and dissemination of financial statements may differ from legislation in other jurisdictions. Disclaimer Except where you are a shareholder, this material is provided for information purposes only and is not, in particular, intended to confer any legal rights on you. This Annual Report and Accounts does not constitute an invitation to invest in Unilever shares. Any decisions you make in reliance on this information are solely your responsibility. The information is given as of the dates specified, is not updated, and any forward-looking statements are made subject to the reservations specified on the final page of the Report. Unilever accepts......

...Unilever Marketing strategies.
Name:
Instructor:
Date:
Introduction
The primary objective of any business is to maximize on profits. So as to achieve the set goals and objective of any firm there is need to come with strategies which are plans set to achieve a given goal. There is need to have marketing strategies which will help the product to do very well in the competitive business world. For a strategic marketing the company should be able to take opportunities both in marketing and promotion (Lorette, 2015). Marketing manager should be able to research and evaluate the target market and how to make more customers of the company’s product. The company should study the external and the internal environment so that it can successfully grow and market the products in places where there are more chances of growth. Internal environmental factors are those which can be controlled by the company for instance employees, resources and management. External environment include political, economic, technological demographical and sociocultural factors (Tucker, 2015). A proper analysis of the SWOT is necessary for an ideal marketing strategy this is because of the assessing the strength, weakness, opportunity and threats of a company.
SWOT of Unilever in market line in UK
There is need to analyze the strength, weakness, opportunity and threats in Unilever especially in United Kingdom. This is because the recent political issues in the UK can greatly affect the growth......

...How Unilever’s Brands Connect with Consumers
From soap to soup, Unilever markets a wide range of personal care products, foods, and household cleaners under popular brands like Dove, Bertolli, Lipton, Lux, Axe, Sunsilk, Surf, and Omo. Two billion consumers buy its products every day, adding up to annual revenue of $62 billion. The Anglo-Dutch company constantly conducts research to learn more about what consumers want and need, identifying even seemingly small changes that can make a big difference in the daily lives of people worldwide.
One of the company’s most memorable marketing initiatives has been Dove’s “Campaign for Real Beauty.” Based on extensive consumer research into women’s attitudes and emotions, the campaign uses ads, YouTube videos, special events, and other communications to counter beauty stereotypes and make the point that real beauty is more than skin deep. By linking its soap brand to messages reinforcing positive self-esteem for women of all ages, races, sizes, and shapes, Dove has won the admiration and loyalty of consumers in many countries.
Unilever’s Ragú food brand has been courting parents with Facebook and YouTube communications that encourage ongoing conversations with marketers and among its brand fans. For example, marketers recently used the brand’s Facebook page (which has more than one million “likes”) to start a dialogue about getting children to eat. Its Facebook fans responded with dozens of additional ideas, which......

...Networks and Innovation of Unilever Company 3
1. Introduction 3
2. Internationalization strategy 3
3. Visualization and interpretation of the parent-subsidiary network 4
3.1 Betweenness Centrality 5
3.1 Density of Network 7
3.3 Degree Centrality 8
4. Analysis of the organization’s Network 8
4.1 Locational aspects 8
4.2 Activity aspects 9
4.3 Size aspects 9
5. Implications for the innovation strategy of Unilever 9
5.1 Meeting consumer needs 10
5.2 Introduction of new products 10
5.3 Sustainable Innovation 11
6. Conclusion 11
References 12
Global Networks and Innovation of Unilever Company
1. Introduction
Unilever is one of the best companies with its headquarters in London, UK that focus on the wellbeing and health of people by providing products such as affordable soaps, ice creams, household care products and luxurious shampoos (Weingardt, 2007). Unilever has been recognized as a leading provider of brands such as Omo, Knorr, Lipton, Hellmann’s and other trusted local names such as Suave, Pureit, and Blue band. The company has presence all over the world and increased sales gave accounted to increased turnover that hit €53.3 billion in 2015. There are more than 172,000 workers who work for Unilever, and the company has been selected as number one as the fast-moving consumer goods employer, according to the selection of students in 26 countries (Wolf, 2011).
2. Internationalization strategy
Unilever being one of the strongest...

...retain their share of the market (Hamel and Prahalad 2002; Kim and Mauborgne 2005). Emerging markets of Asia and Europe offer strong growth potential to emerging market leaders like Unilever which have a range of consumer goods products from toothpaste to snacks and biscuits (Bloch, Shankar and Schaus, 2007). The power and potential of emerging markets can be gauged from the fact that they contribute to nearly fifteen percent of revenues to international brands like Unilever, a trend which is likely to continue (Bloch, Shankar and Schaus, 2007).
Think global act local
With the aim of succeeding, companies have adopted the new mantra of ‘Think Global, Act Local’. In order to compete with local brands, not only with regard to prices, but also to taste, Unilever develops flexible marketing strategies to market and distribute its products in local remote areas of emerging markets. For instance, Unilever devised and implemented a unique strategy for the marketing of its products in Indonesia, where infrastructure is poor, with the use of motorcycles to reach remote villages in Indonesia. This strategy enables Unilever to gain higher profit margins in developing nations and reduce the costs of their premium products in economies of scale.
Distinct Marketing Strategies in developing economies
Unilever is keenly aware of global strategies which it needs to adopt for the development and increase of local market for their brands, which could occur either through the......

...Imagine you are a decision maker in Unilever or P&G, what kind of strategy would you take to prevent significant fall off in volumes or revenues when you price the product?
As a decision maker in Unilever, a multinational company involved in the production of consumer goods and services, the strategy that would be taken to prevent a significant fall in volume sold or revenue being received would be as follows:
Pricing is extremely important to any producer because depending on the type of goods, an increase in the price could lead to a lower quantity demanded as customers would reduce spending on the commodity or move to other substitutes from competitors. Unilever needs to continue to add high quality, brand name products and maintain reasonable prices; the key elements that help companies gain competitive advantage and more profits.
Unilever currently has over 400 different brands ranging from soaps to detergents and beauty products. Sales account for annual revenue of approximately $1 billion. Rather than increasing the price across all its products, the company should increase the price of those products which have inelastic demand. This would be a selective price increase on its products. Unilever's home care division, which includes detergents and cleaners, showed the highest volume growth in 2010, at over 8%. However, discounted pricing eroded almost 5%, leading to a 3% effective growth ("BloggingStocks").
Costs have resulted in an......

...STRATEGIC MANAGEMENT
GROUP PROJECT
UNILEVER MALAYSIA
PREPARED FOR :
PREPARED BY :
GUNAVATHY A/P NADARAJAN 808473
AHMAD FAISAL BIN ABDULLAH 808465
NORZILA BT MOHD HAIDZIR 805494
JAYAUDIN BIN JAMAUDIN 808481
SUBMISSION DATE :
Table of Contents
1. Introduction
2. Company Background
3. Industry Background
4. SWOT Analysis
5. TOWS Matrix
6. Strategies and Recommendation
*
INTRODUCTION
The Unilever brand, establish in customer goods in millions of homes across 150 countries, is a trusted brand in nutrition, hygiene and personal care. During its record, Unilever has been adding verve to the lives of customers, creating products that help people feel good, look good and get more out of life.
In Malaysia, the Unilever story began in 1947 with the opening of the first Lever Brothers soap and margarine manufacturing plant in Bangsar. Costing RM 12 million, it was reputed to be the largest factory in the country, with machines that could wrap 124 bars of soap a minute.Manufacturing capabilities expanded as the portfolio of products grew, making Lever Brothers a significant employer of the time. With a presence in Malaysia spanning over 60 years, Lever Brothers, who adopted the global Unilever name in 1994, has played a unique role in bearing witness to the country’s economic, social and political development.
Unilever Malaysia is a private limited company that is 70% owned by Unilever PLC (UK), 23% by Pemodalan Nasional......