Vodka Is Going Brown

DrinkWire is Liquor.com's showcase for the best articles, recipe and reviews from the web's top writers and bloggers. In this post, Drinking in America offers a look at a growing trend: vodka that isn't pure white.

Young people are turning their backs on clear spirits like vodka in favor of whiskey and other dark liquors. The new trend is sparking creativity among vodka and gin producers in order to fight dwindling sales. Many of these distilleries are adding barrel aged products to their catalogues in order to pull in more attention from millennials who are all about the whiskey.

Absolut recently released a barrel-aged, caramel-colored vodka called Oak. This mysterious-sounding beverage has the appearance of a dark liquor but the taste of vodka.

Svedka’s parent company, Constellation Brands, is diving into this trend too. They recently purchased a Utah based whiskey distillery called High West.

Companies are even exploring cross-spirit blends. Grey Goose’s newest product, VX, is a barrel-aged cross between vodka and cognac.

This movement towards dark spirits is expected to continue so keep your eyes open for more experimental blends and colors.