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25.10.11

I love this ad! And I am not the only one, having been watched close to 44 million times on youtube I don't think I am alone. It has garnered tons of hype and praise from industry people and audiences alike. It is clean, simple and memorable, contrasting the traditional high production and special effects that dominate this advertising market. It takes one of the most iconic brands and one of the biggest movie series in the world and through humour and emotion it shows off one clear selling point to the car. Advertising doesn't get much better.

5.10.11

By now you've heard of the basics of Foursquare, from a user standpoint.Now it’s time to review the platform from a business perspective. More specifically for those who have a brick and mortar type of business. Sorry e-businesses, this part of Foursquare is not for you. There is an option for Brands, but more on that another time.

This nifty little video explains the basics but the process is fairly simple: With an account set up you just need to a) claim your venue b) create one or many specials, and then c) monitor your results.

Claiming your venueGo to the Foursquare page of your business by finding it in the search, or adding your location into the system and then follow the link that says "Do you manage this venue? Claim here." It’ll walk you through the rest of the steps to confirm that you are who you say you are.Creating specialsOnce your venue has been confirmed, you can start to craft your specials, there are many types of specials available but they fall under two main categories: Attract new customers to your business and Encourage loyalty among your existing customers. Both have their advantages depending on what results you are looking for. See the images below for more specifics.

Monitoring your results

As the venue manager you have several real-time statistics available to you:

Total daily check-ins over time

Your most recent visitors

Your most frequent visitors

Gender breakdown of your customers

What time of day people check in

Portion of your venue’s foursquare check-ins that are broadcast to Twitter and Facebook

The trick is to use the information that you gather to help tweak your specials to help with your marketing goals.

With a few simple steps, you can be well on your way to attracting new customers and rewarding the loyalty of those you already have.

Have any of you already created a Foursquare special? Let us know about it in the comments.

Over the last two years BSL has been rapidly expanding its capabilities in video production. So much so that we now have an official in-house video department, equipped with some of the best talent in the city, and the state-of-the-art tools to go along with it.

From original concept development and scriptwriting, to talent sourcing and location scouting, to shooting through to final editing and production – there isn’t a whole lot we can’t do here at BSL. And we’ve got the hardware to prove it! In the last two years, some of our top video projects have won us two Telly awards, two Communicator awards, a Davey award, a W3 award and a Platinum Creativity International award.

Video is more than just a communications tool. It is becoming the communications tool, and we can’t get enough of it. Check out our new demo reel for some highlights of what we can do now.