Creating Your Business Billboard - Maximizing Your Web Site

Just because you are in business today, does not mean you'll be in business tomorrow. Imagine owning a typewriter company years ago. Some are gone, and some are still here, bigger and better than ever. Can you adapt to the new technology? It's not how big you are. It's not how long you have been in business. It's not how much money you have. It's not how many people you have. It's how you use the new technology, that will make all the difference on how successful you are.

Let's take a look at where we are today and how we got here. In 1994, there were 38 million Internet users, 3,000 Web sites worldwide, and 35% of U.S. schools were wired. In the year 2000, there were 304 million Internet users. In 2004, Google indexes 4.2 billion Web pages. There are 800 million Internet users, and 99% of U.S. public schools are wired.

How do we shop, and more specifically, how do we shop for a home? Statistics show that 80% of the North American population, has access to the Internet at home or at work.

Five years ago, wireless Internet at home, was just getting started. Today, millions of homes use wireless. 85% of new homebuyers, will go on the Internet to research or get more info rmation on their new home purchase.

The interesting statistic is, that when consumers do their search on the Internet, they start off in the elimination process. Once they do the elimination, they narrow down their search, to four or six companies. Will you get eliminated or selected?

Successful builders nationwide say that their web site generates their best lead, and is the least expensive. How much do you intend to spend this year on your web site? As consumers, how long do we spend on a web site? If it's boring or too complicated, how much time will we spend, before we give it the 'Internet click' and move on?

Who designed your web site? Is it the same person who designed all your marketing literature, your billboard and your ads? Did you have a high school techie develop the site, or a programmer? Or, did you do it yourself, for the fun of it? Why would you take something as important as your worldwide web site, and your best lead source, and turn it over to someone who does not understand marketing?

Questions for you to think about.

Is your web site a good resource? Will they come back again? Does it tell your story? Is it consumer friendly? Does it sell the lifestyle? Is it easy to read and navigate? Is it women-centric? Does it tell who you are? Does it show your involvement in the community and in your industry? Is your company humanized, or are you just there? Are you touting your staff and personnel? Are your...

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