Cartoon Network unveils second wave of Ben 10 Toys

New SKUs launching in the UK at the end of January

Cartoon Network EMEA has revealed details about the second wave of Ben 10 toys from master global toy partner Playmates, which will begin hitting shelves from the end of this month.

Flair is the distribution partner for the Ben 10 toy line in the UK and is gearing up to expand upon the first range that debuted last July with a diverse new collection of figurines, role-play items and vehicles. Key new SKUs set to launch this month include the Heatblast Rocket Flyer and Diamondhead Power Tank vehicles, a range of Omni-Enhanced figurines and the new Omni Launch Battle Figures that give kids the chance to use an Omnitrix Launcher included in the pack and watch as the figures transform into aliens mid-air.

The new products will launch at retail in January supported by a comprehensive TV advertising and digital campaign.

Graham Saltmarsh, Director of Licensing, UK and Nordics at Cartoon Network Enterprises EMEA comments “We’re delighted to be kicking off what is going to be another action-packed year for Ben 10 with the launch of a fantastic new wave of toys. Once again Playmates has done an amazing job capturing all the elements boys love from the show and has translated them into an innovative, engaging and fun toy range that will give kids the chance to live up to their dream of becoming Ben.”

The fresh take on Cartoon Network’s global phenomenon Ben 10 debuted on TV screens across EMEA in October 2016 and is captivating a new generation of boys aged 4-8. The toy range has laid a strong foundation for the wider licensing programme and categories including secondary toys, apparel, accessories, homewares and publishing are also now rolling-out across the region.