Item is good for 27 routes, rollover orange dots above to see which ones!

MKTG 340

Marketing Management: Advanced Application

Graduate School of Business

Recommended for route(s):

[ Transactional ] Intellectual Property: Trademark/Trade Secrets Law

Why it is relevant for ...

[ Transactional ] as a Relevant Course outside SLS for those interested in Marketing : IP attorneys, particularly trademark attorneys, benefit from knowing something about marketing communications and product development. Students interested in new products and branding issues should consider taking 1 or more courses on marketing and customer focus. In this course students work in teams to integrate and use marketing tools to address problems of practice in marketing, participating in panels with industry experts on issues like new product launches or execution of channel expansion strategy.

General course
Description:

This course is designed for students who have had prior exposure (either through previous coursework or work experience) to the marketing process and to the basic principles of marketing management. Students enrolled in the class are responsible for filling any gaps in the prerequisite material through review and self study. The main difference between MKTG 340 and the entry-level foundation course in marketing will be the emphasis on application; i.e., the integration and use of marketing tools and frameworks to address problems of practice in marketing. The course will consist of a small number of project modules, where students work in teams over several class sessions to solve a complex marketing problem.

Course Style: A Substantive course teaches the law, theory, and policy in a particular area of law