SYD Week ends on a high

SYD Week comes to an end with an afternoon of interior
finishes and materials, debate in the breakout session and a finale that
included a keynote presentation by Jaguar's creative specialist.

3

1066 Pianos

1066 Pianos is no stranger to SuperyachtDESIGN Week as their innovative
piano is always on hand to provide light music throughout the event.
This year, the team has been on hand to serenade guests during the
prosecco breaks and are keen to share this new way to listen to music at
all your events.

The remainder of the last day of SuperyachtDESIGN week, began with Philipp Stubendorff of Oldenburger Yacht Interior, welcoming attendees to their
stand to showcase the various wood samples they have on offer. The
specialist team was on hand to field questions from guests and get some
hands on experience with the surfaces and finishes.

Olderburger's stand

It was
another jam packed breakout session held in the Interior Supply showroom
that featured Tim Gosling of the eponymously named studio, and Alex
Hull of Hull Studio discussing the importance of spending more time and
effort on how you furnish the interior of a yacht.

Interior Supply showroom with Tim Gosling and Alex Hull

Guests
were able to get up close with some of Gosling's materials with a
multitude of samples to touch and examine. The varied options available
should ensure no yacht need look the same. Gosling appreciates the fact
that "we should celebrate British designed furniture for yachts and I'm
desperate to change that for the future". Whilst Hull believes the topic
is generally overlooked due to "the exterior being the glamorous part
of the industry; the bit that gets printed and everyone sees. But owners
are going to be experiencing the yacht from within and therefore more
focus needs to be given to it".

An afternoon session saw Justin
Olesinski of Bernard Olesinski and Ken Freivokh of Ken Freivokh Design
talk about 'Where it all Began' with an interesting discussion on custom
versus production yachts at the smaller end of the market. Freivokh
introduced the topic by outlining some of the issues with production
boats. "Sometimes it is not a good idea to be the best house on the
street," he explained. "When it comes to selling a production boat,
there is a price limit and you might not get the same value as you put
in. If an owner is prepared to put in a lot of effort, they might be
better off going to a one off shipyard as it has better resale value."

Justin Olesinski and Ken Freivokh

"When
designing for a production boat, you have to think about all the
different types of clients," added Olesinski. However, Freivokh pointed
out, production boats have the advantage of getting more loyalty from
owners. "They like being part of the Sunseeker or Princess family, so
they tend to trade up," he said. "And if you trade in with the same
company, you tend to get a better deal," agreed Olesinski. The session
concluded with a call for more discourse between designers and MCA
legislators that are enforcing regulations, such as Tier III, which have
the potential to damage the smaller end of the market which had limited
scope for change.

The final session of SuperyachtDESIGN Week on the third day of the event saw a keynote presentation by Hugo Nightingale of Jaguar. Starting his talk about the history of the brand and the car manufacturer's products, Hugo explored how Jaguar approaches design and shared his thoughts on what it is to be luxurious.

"What is the future of luxury? This is an important question for some but it isn't something we talk about too much at Jaguar," Nightingale said. "What is important for us is to see how people live and interact with life. It is about the experience they have in our cars which is crucial."

Jaguar's Hugo Nightingale speaking in his keynote presentation

The designer also explained the value of show cars, as it allows their team to judge the market's feedback and amend the design accordingly. Nightingale shared how models are crucial to their product development process and offers the design team insight into a concept that would otherwise not been seen.

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