If Facebook adopts this app, you have nowhere to hide

From the ‘there goes your privacy’ corner, Facebook
/quotes/zigman/9962609/quotes/nls/fbFB is reportedly working on a new application that can track the location of users, even if the social media’s main app isn’t open on a device.

Reuters

Facebook Chief Executive Mark Zuckerberg

Citing a couple of people in the know, Bloomberg News reported Monday that the new app is due out for release in mid-March. It’s specifically designed to help Facebook users track down nearby friends, but that tracking app could also help the company sell ads based on the users’ locations and daily habits, says the report.

Oh and something else it will do, Bloomberg rightly points out: get consumer and privacy advocates all steamed up over privacy matters. Many complaints about the social media are centered on the fact that along with its growing success, comes the death of privacy.

“When we get your GPS location, we put it together with other location information we have about you (like your current city). But we only keep it until it is no longer useful to provide you services, like keeping your last GPS coordinates to send you relevant notifications.”

and this:

“We only provide data to our advertising partners or customers after we have removed your name or any other personally identifying information from it, or have combined it with other people’s data in a way that it is no longer associated with you.”

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