It’s a social world. Customers expect to be able to interact with your brand across platforms with a seamless experience. Brands need to tightly integrate with all major social networks. Best practices include:

Key social networks such as Facebook, Twitter, Instagram, Pinterest, and LinkedIn should be prominently featured in the upper righthand corner of every page

Your team should create well-coordinated posts and campaigns that run across all platforms

Top header social media links example:

Social media campaign example – home page, Facebook, and Twitter:

How’s your social media presence? Do you have trouble keeping it up-to-date? As always, feel free to contact us with questions and comments.