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Good Points Blog

Ancillary travel inventory – the add-ons available to consumers during and after the point of purchase – presents a real opportunity for brands to not only drive revenue, but also to deepen their relationship with consumers by presenting personalized offers. In our most recent survey of American online travel bookers, we learned that 21 percent have not made an ancillary purchase in the past, but would be interested in doing so on future bookings.

The power of partnership. In the final seconds of the April 4th 2016 men’s national basketball championship game between Villanova and North Carolina, it was on full display. Fans were treated to a true nail biter as the two teams were tied at 74 with the Wildcats in possession of the ball.

Connexions Loyalty, a leading global full-service provider of loyalty program management and solutions, rewards fulfillment and card benefits, today announced the launch of a partnership with Smiles S.A., a leading Brazil-based coalition loyalty program. The partnership will allow Connexions Loyalty to expand its presence in the fast-growing South American market and provide Smiles’ 10 million members with a wider array of travel rewards redemption options. Originally created as an airline loyalty program, Smiles has grown into one of the largest loyalty coalition companies in Brazil. Representing a coalition of companies, Smiles allows its members to accrue points via a network of merchants.

New headquarters, amenities designed to support growth and attract and retain talented employees.

Connexions Loyalty, a Henrico-based provider of incentives and loyalty program management services, announced today that it has leased new office space in the Innsbrook Corporate Center to accommodate growth and to provide its current and future employees with a state-of-the-art work environment. Connexions will occupy 64,000 square feet in the North Shore Commons complex with an anticipated move-in date of November 2015.

Connexions Loyalty today announced an expansion of services under its existing agreement with MasterCard Loyalty Solutions which provides global financial institutions with some of the best-in-class travel and other rewards for cardholder loyalty programs.

Loyalty program of Avianca Airlines expands accrual and redemption options to include LifeMiles Rental Cars and LifeMiles Things to Do

LifeMiles, the loyalty program of Avianca Airlines with more than 5.8 million members, has chosen Connexions Loyalty, a leading provider of loyalty and rewards programs, to extend its accrual and redemption options to include LifeMiles Rental Cars and LifeMiles Things To Do. The enhanced program provides LifeMiles members with exciting new options and augments to one of the most comprehensive travel rewards programs in Latin America.

HealthPrize Technologies, a leading digital health company leveraging gaming dynamics, rewards and education with the goal of improving medication adherence today announced an agreement with Connexions Loyalty that builds upon Connexions’ industry leading rewards platform. The companies will partner to give pharmaceutical companies access to a wide array of benefits that can be used to reward and motivate patients to take their medication as prescribed.

Connexions Loyalty, a division of Affinion Group and a leading provider of loyalty and rewards programs, today announced the acquisition of SkyMall Ventures, a division of Xhibit Corporation and provider of loyalty solutions for well-established brands in the financial services, hospitality and gaming industries.

As experts in customer loyalty for more than 30 years, Connexions Loyalty helps organizations motivate, reward and retain their customers, employees and partners. The world’s top brands turn to us for loyalty management, consumer rewards, rewards fulfillment and card benefits. Our loyalty programs are available to more than 200 million people in North America, South America, Africa and Asia. Connexions Loyalty, an Affinion Group company, employs 800 talented team members with offices in the United States, Brazil and Singapore.