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Starbucks is well known for serving coffee and being a very profitable company. They are committed to not only generating profits, but also saving their suppliers and the communities in which they have stores. Starbucks has started corporate social responsibility (CSR) programs, which include Diversity and Inclusion programs, Starbucks College Achievement Plan, Farming Communities, Worker Training for Disadvantaged Workers, and 10,000 jobs for Military Veterans. Starbucks latest program, “Race Together” was designed to stimulate conversation, empathy and compassion between employees and customers. This case discusses the purpose and cost of these programs as part of the CSR program at Starbucks.

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Author Bio

Dr. Kimball has been the Professor of Management at Elms College in Chicopee, Massachusetts for nearly three decades. He is the Chair of The Division of Business which includes majors in Accounting, Management, Marketing, Sport Management, and Health Care Management. Professor Kimball has taught Business Strategy courses at the undergraduate and at the MBA level.

As a former employee in the old AT&T he is often interested in the mobile communications industry and the technology used in similar industries. Before entering the field of teaching full-time, Dr. Kimball also worked at Massachusetts Mutual Life Insurance Company as a corporate trainer. At times, Dr. Kimball's early work experiences at McDonald's can be found in his views since he still believes in the McDonald's credo of cleanliness, service, and value. Dr. Kimball completed his dissertation about business mission and written mission statements while finishing his doctorate degree in Management Systems. Dr. Kimball is a co-author of two textbooks. The first of these is in its 3rd Edition and serves as an introductory book on Sport Management, and the second is in its 2nd Edition and is about Entrepreneurship.