DKT Vietnam’s program is the largest social marketing intervention in Vietnam. The long-term strategy of the organization is to consolidate the strengths of the program and take on new challenges to ensure that the program remains efficient and relevant to the welfare of the Vietnamese people.

Plans are currently underway to develop and extend the frontiers of product distribution beyond urban areas that normally benefit from social marketing programs. Vietnam is the second largest country in Southeast Asia with 600 districts, 10,000 communes and an estimated 110,000 villages, and DKT will expand its social marketing distribution to reach hinterland markets and rural populations.

DKT Vietnam is also set to leverage the extensive availability of medical and paramedical professionals in Vietnam. Family planning in Vietnam is primarily clinical and the government is keen on reducing its dependence on commodities donated by bilateral and multilateral organizations. A gradual shift to social marketing and, over a period, to commercial marketing, is considered part of the long-term strategy.

Most of the doctors and paramedical professionals are employed in the public sector and current laws permit most of them to practice in private after office hours. This is the resource DKT Vietnam plans to tap in the early stages until a more commercially driven viability is created.

With financial support and technical cooperation from ADB, DFID, KFW, UNAIDS, WHO and the Ministry of Health in Vietnam, DKT Vietnam is also implementing the 100% Condom Use and Condom Social Marketing Program in 31 provinces of Vietnam. The project targets entertainment service owners, workers and their clients, as well as injecting drug users, for the promotion of safe sex and condom use.

With financial support and technical cooperation from ADB, DFID, KFW, UNAIDS, WHO and the Ministry of Health in Vietnam, DKT Vietnam is also implementing the 100% Condom Use and Condom Social Marketing Program in 31 provinces of Vietnam. The project targets entertainment service owners, workers and their clients, as well as injecting drug users, for the promotion of safe sex and condom use.