Creative

Fox's 'More Yum Per Crumb'

2014-10-04

We created a major re-launch campaign for Fox’s Biscuits called ‘More Yum Per Crumb’ to capture the hearts and minds of biscuit lovers everywhere. Vinnie, previously Fox’s number one fan, recently managed to secure the job of Chief Biscuit Officer - a role that also sees him welcomed onto the Fox’s Board of Management. When asked for his previous experience for the role Vinnie replied, “Who wants to know?” Vinnie’s remit is simple: to ensure that, as a biscuit connoisseur himself, Fox’s deliver only the very best to biscuit lovers everywhere. And there’s no room for discussion. The integrated campaign includes national TV, print, social media, a new Fox’s website, new packaging design, PR amplification and a nationwide sampling initiative.