So how does NVIDIA Corp. (NVDA), AMD's chief rival in the PC graphics market feel about AMD's dominance of the increasingly PC-like consoles? Not too bad, apparently.

NVIDIA's Senior Vice President of content and tecnology told Gamespot in a recent interview that his company is essentially letting AMD win. While he's convinced his firm could be AMD if it tried, he says it just isn't worth it, remarking:

I'm sure there was a negotiation that went on and we came to the conclusion that we didn't want to do the business at the price those guys were willing to pay. Having been through the original Xbox and PS3, we understand the economics of the development and the trade-offs.

If we say, did a console, what other piece of our business would we put on hold to chase after that? In the end, you only have so many engineers and so much capability, and if you're going to go off and do chips for Sony or Microsoft, then that's probably a chip that you're not doing for some other portion of your business.

That statement seems a bit odd -- after all, hegemony of consoles could be a ticket for a financially struggling AMD to effectively sell tens, if not hundreds of millions of chips.

But NVIDIA's focus is more directed on the mobile market, where it's looking to leverage pared down versions of its GeForce GPUs beside ARM CPU cores. NVIDIA has its work cut out for it in that market; it largely lost the last round to Qualcomm, Inc. (QCOM) due to its chips being too power-hungry.

NVIDIA is focused on its mobile processor war with Qualcomm.

NVIDIA is looking to change later this year with the refresh of Tegra 4 that will include an on-die LTE modem. Between Tegra and the development of traditional PC GPUs, NVIDIA sounds content to let AMD freely dominate the console market -- or so it says.

NVidia: " We made another billion plus, banked on top of our other billions last year an dthe year prior as far back as I go, the co founder and CEO of this most successful company and still here, we've never needed to go huntig for someone to run my company and not be able to find anyone willing because a bleeding dying goat is not a pretty sight."

raging red press: "OMG, what did you just say ?!!?? racist!"

Nvidia: " I didn't say AMD might make pennies or lose another billion doing the job we turned down since, of course, we know how to run a profitable business unlike AMD"

nVidia: R O F L - here try our SHIELD, you'll love it, you have to pay for the nVidia 600 series card though, we don't plan on dying like amd any time soon. Have fun mobile gaming, you can do it while eating your depression ice cream sandwhich on the couch, thinking of dear old dead amd. "