Things to share from my business journey

What has swine flu got to do with you?

I have a friend who is a voracious and fast reader and an astute businessman. His reading extends to pointing me in the direction of helpful material. We joke about how great I am at outsourcing because I’ve even outsourced my reading. 🙂

He recently bought me a copy of The Tipping Point by Malcolm Gladwell . If you can get your hands on the book it is a great read with some salient points for business or community organisations wanting to spread their message. Malcolm Gladwell tells great stories of Hush Puppies bouncing back when they were on the brink of being phased out, the spread of syphillis in Baltimore and the effectiveness of Paul Revere (& the not-so-effectiveness of his compatriate William Dawes).

Over my next three posts I’m going to give my insights into what I learnt for my own business. As we are in the grip of swine flu and many precautions are being taken to restrict it’s spread, it is an interesting time to be thinking about what we could do to make Admin Bandit Online treasurer software the next epidemic for volunteers.

What ideas have you implemented to make your product or service the latest wildfire idea? Would love to hear your thoughts.