In the latest domain-name headache for brand owners, .xxx has been approved by ICANN as a new generic toplevel domain, on the same plane as .com, .net, .org, .mobi, .info, etc., but this one is for adult content.

The organization that governs the Domain Name System, ICANN, voted this week to launch the new application process for an unlimited number of new top-level domains, despite lingering doubts and objections from trademark owners and others.

The organization that governs the Domain Name System, ICANN, voted this week to launch the new application process for an unlimited number of new top-level domains, despite lingering doubts
and objections from trademark owners and others.

In the latest domain-name headache for brandowners, .xxx has been approved by ICANN as a new generic top-level domain, on the same plane as .com, .net, .org, .mobi, .info, and etc., but this one is for "adult content".