Essay on SAP SWOT

Company Overview
SAP AG, commonly acknowledged as SAP, is the worldwide leader in corporate applications regarding to enterprises software and software-related services to manage business operations and customer relationships (MarketLine, 2014). SAP started its business from its headquarter Walldorf, Germany in 1972 and has already set offices in over 180 countries with more than 66500 employees and over 253500 customers. The core business and strategy emphases are laid on selling licenses for applications, database, analytics, technology, mobile and cloud, all mechanized by the SAP HANA platform for consulting and education services. The software and services empower companies of all sizes to perform better in the connections with their suppliers and customers so as to manage and track their daily operations (SAP AG, 2013a). Over the 40 years’ development, acquisition has played an essential role in SAP’s development. By referring to the latest annual report (2013b), the total number of acquired companies is six in FY2013, which are all small or middle-sized software and technology companies. According to SAP capital market information (2014), total revenues in FY2013 calculated on the basis of IFRS is 16.82 billion pounds. The purpose of this report is to explore the current position and potential future development of SAP through the evaluation of SWOT framework.

SWOT Analysis In Details
Strengths
Robust innovation on research and development
R&D is the root of fresh discoveries that shape future prospective for the company and will make global efforts in creating co-innovation with customers, partners and academia. SAP currently possesses 5500 validated patents globally and of these over 700 were authorized in FY2013. Besides, SAP’s R&D expenditure is increasing annually and in FY2013 the expenditure covers approximately 13.6% of total revenues (MarketLine, 2014).

Practical efforts have made in encouraging most employees to involved in developing innovative technology and software. According to Trittmann et.al (1999) who made a case study on SAP, they found that all 20 employees interviewed were involved in at least one software development project during past 12 months. Such strong endeavor in R&D allows SAP to further advance its leadership and expand current portfolio of service applications. On Feb. 2014, SAP developed a fresh technology infrastructure, which is based on the SAP HANA Cloud Platform for in-vehicle mobility services with BMW Group. This collaboration enables SAP to make one step closer toward creating the connected car as a reality (SAP News, 2014). Adhering to continuous research and development, SAP has guided the way in the applying advanced technology to do so better and faster than the competition.

Diversified geographical and market reach
SAP has developed globally and tremendously, with the majority of colleagues located in 14 labs of 12 countries (SAP AG, 2013a). It has enriched geographic presence with business in over 180 countries. For example, rest of EMEA has contributed the largest amount, approximate 32% of SAP’s total revenue in FY2013 and US has covered about 27.7%, while the rest of countries like Japan, Germany account for about 40% (SAP AG, 2013b).

SAP’s globalization vision brings the strength and experience from a worldwide team to face the increasing pace of innovative challenge. Daily News (2013) stated that SAP would invest 20 million euro to open its second innovation base in Istanbul, which was the first research and development center founded by a global software company in Turkey. Such expansion has significant…

SAP Systems
On this paper, I’ll try to shed some light on SAP supply chain management suite software in how it helps companies to manage supply chain process. Last decades, we have seen dramatic changes in the way which businesses administer and manage supply chain process. Few years back, companies used to spend a lot of money and time just to place orders, but now, with the help of new software programs, these charges have been decreased. At the same time, the time needed to place order and…

organizations use SAP technology to increase mission effectiveness and increase cost visibility. SAP’s solutions enable defense and security organizations to access and analyze rising volumes of data to support the real time decision making needed for effective operations. They can quickly integrate both structured and unstructured data and produce a common operating picture for decision making. With comprehensive data analysis, decisions can be made faster and more flexibly.
Mobile solutions from SAP help…

Company—SAP
Company Overview
SAP is the world leader in enterprise applications in terms of software and software-related service. SAP AG, headquarter of SAP, is a German multinational software corporation founded in June 1972. Today, the company has 65,667 full time employees all over the world. Based on market capitalization of 93.04 billion, SAP is the world’s third largest independent software manufacturer, behind Microsoft Corporation and Oracle Corporation. SAP delivers products and…

Recap of SAP 1
The strength I would like to improve is emotional intelligence. In my point of view, strange motional intelligence helps people controlling emotion, understanding others, motivating themselves and building harmonious relationships. My goal is to improve my emotional intelligence to help me come to a better understanding of course material and help me better understand the underlying emotion of a communication. On the other hand, the weakness I choose to improve is the time management…

SAP was founded in 1972 and today they are recognized as the world's largest inter-enterprise software company. Their products cater to various sectors of industry and every dynamic market. Their diverse software products have placed them as the third largest independent software supplier and their continuing excellence makes them a premier software company. The superb technological advances they have achieved in software have allowed SAP to maintain a high regard of respect from other major corporations…

facts about its business development, its product and service range as well as the development of its revenues in recent years.
This is followed by a SWOT analysis trying to provide an overview of dm-drogerie's economical strengths, weaknesses, opportunities for the future and threats.
In the last part of this work, the results of the SWOT analysis will be summarized and interpreted.
2 Company Description
dm-drogerie was founded in 1973 by Götz W. Werner in Karlsruhe, Germany. The company…

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