"What is more offensive — a little girl saying (expletive) or the (expletive) unequal and sexist way society treats girls and women?"

That's the question five little girls in princess dresses and tiaras ask in a video that is going viral and sparking controversy online both because of the R-rated content and because its origin is a for-profit T-shirt company.

In the video, called "F-Bombs for Feminism: Potty-Mouthed Princess Use Bad Word for Good Cause," precocious girls ages 6 to 13, wearing full princess dresses, makeup and tiaras, spout expletive-laced statistics about women's inequality.

"Women make 23% less than men for the exact same (expletive) work," the outraged little girls say in the video. "I shouldn't need a penis to get paid!"

They deliver statistics about sexual assault with the same potty-mouthed moxie. A young boy wearing a dress appears at the end of the ad, as well.

Controversy regarding the language continues to bubble up online. According to Mashable, the original video was pulled from YouTube on Oct. 22 around 2:30 p.m., and was also unavailable on Vimeo for some time due to an error. It is now available online again on both platforms.

"F-Bombs for Feminism" is also catching flack because of its source. The video was created by Fckh8.com, a for-profit company that produces T-shirts with anti-sexism, anti-racism and LGBT equality messages. Five dollars of each $15-$37 purchase will be donated to "kick-(expletive) charities," according to its website.

Reminder: FCKH8 is not a feminist org, they are a severely problematic t-shirt company who many oppose. http://t.co/uGXRRia63D

In September, the same company received outrage online for producing a Ferguson-based video called "Hey White People: A Kinda Awkward Note to America" as promotion for apparel with anti-racist messages.