Highlights

Overview

As linear TV and digital video rapidly converge and consumption habits evolve, it is more critical than ever to deploy a cohesive and scalable video strategy across all screens. Marketers and media owners must learn to adapt and take advantage of opportunities in this shifting ecosystem. SpotX will convene industry leaders to discuss challenges, opportunities and innovations in the total video landscape.

Agenda

8:00 - 9:00 am

Breakfast and networking

9:00 - 9:15 am

Welcome and why we’re hereWhat is total video? Why should you care?

9:15 - 9:45 am

Opportunities in total videoWhat does it mean to have a holistic video advertising strategy across desktop, mobile and OTT?

9:45 - 10:15 am

Buying in the age of consolidation2018 was no stranger to the frenetic pace of multiple mergers and acquisitions in the media industry. As the push towards size and scale continues and consumers demand tailored video experiences, how do media owners and buyers adapt their video strategies to keep up with recent consolidation?

10:15 - 10:45 am

Transacting in a converging ecosystemHow is the industry innovating to address privacy, measurement, and user experience?