My Values & Process

Design is more than solving problems; it’s the search for
the delicate balance of beauty and effective communication. It’s my belief that
the best designers are the greatest storytellers. They are people who can
excite you with their vision and understand the larger context surrounding a
problem. These are the fundamental values I aspire to in my work and my career.

I have a passion for storytelling and being a designer
allows me to blend my love for communication and creativity together. Film,
music, and life experiences, are my greatest sources of inspiration. I believe great
design should flow as effortlessly as a conversation between friends and look as
beautiful as a classic movie.

The approach I take is a holistic one. Even if what I’m
designing is only a small slice of the larger whole, examining the big picture enables
me to make more meaningful design decisions. I aim to combine this type of
strategic thinking with artful execution and attention to detail.