How to Create Compelling SMS Contests – Ideas and Case Studies

SMS contests, such as “text to win,” are highly effective marketing vehicles. Compared to other types of contests or sweepstakes, SMS contests are easier for participants to enter and they can do so immediately, prompted by mass media ads, point-of-sale displays, promotions printed on packaging, etc. For marketers, SMS contests are also easier to implement: they’re quick to set up, allow you to immediately notify winners with a single text message (no need to worry if the contact information was correctly provided), and you can analyze the results of the contest in one digital file (no need to manually count entries or type results into a spreadsheet).

On top of all those benefits, SMS contests can be a very fun and engaging way for consumers to interact with your brand. Here are some case studies and ideas for developing an SMS contest or sweepstakes.