Since it’s so important that landing pages represent an organization’s branding clearly, the builder allows you to use custom CSS code to style the page however you like.

It’s a bit of a departure from the norm for Formstack, whose main offering is a form service that allows users to put together surveys, contact forms and the like and collect data without touching code.

But it makes sense — landing pages require users to take action, more often than not requesting information from visitors. Formstack forms can be embedded in landing page columns, and the service should appeal to marketers and online salespeople who don’t have the weight of a development team behind them.

The landing page builder is only available on paid accounts and is accessible today.