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Electronic commerce continues to grow

The online commerce sector is growing and maturing in Greece, especially in the business-to-consumer section. Consumers using the Internet for their purchases are on the rise and companies investing in online sales are being rewarded by buyers, the annual survey of the Electronic Trade Laboratory of the University of Athens (ELTRUN) has found.

In 2014, Greek consumers raised the number of product categories they purchased from by about 10 percent within one year, while the average frequency of online buys rose to nine purchases every six months against six in the same period last year.