The Grand Opening of Brooklyn Navy Yard's Building 77

November 2017. Brooklyn, Brooklyn Navy Yard, Building 77

The Brooklyn Navy Yard’s Building 77 is a 1,000,000 square foot, state-of-the-art industrial / manufacturing, tech and design hub and the largest building on the 300-acre campus. Located at the corner of Vanderbilt and Flushing Avenues at the Brooklyn Navy Yard, Building 77 is projected to add 3,000 jobs and will expand employment at the Navy Yard by more than 40%. The 16-story Building 77 includes a 60,000 square foot ground floor public food manufacturing hub, which will serve as a public gateway to the Yard, and the central gathering point for Yard businesses, employees and their guests. New York institution Russ & Daughters recently signed on to be a ground floor anchor tenant and other food production businesses will lease smaller spaces throughout the ground floor to enhance and complement the food and beverage offerings.

Based on its past work at the Brooklyn Navy Yard, Empire was engaged to produce the grand opening in a two part event: a Ribbon Cutting Ceremony with the Mayor of New York City, Bill de Blasio, and later that evening, a celebration with activations that included tenants from Building 77 and the rest of the Brooklyn Navy Yard. Empire worked closely with the Brooklyn Navy Yard’s External Affairs team to curate activations that highlighted not only the diversity of the tenants, but also their tremendous contributions to education, engineering, technology, fashion, art and rehabilitation.
During the press conference and ribbon-cutting, invited guests dined on delicious bites prepared by tenants including Rustic Tavern, We Rub You, Food Sermon, Pizza Yard, Jalapa Jar, Grandchamps, Brooklyn Greenery, Russ & Daughters and the Brooklyn Roasting Company.

Speakers included New York City Mayor Bill de Blasio, Brooklyn Navy Yard Board Chair Henry Gutman, Brooklyn Navy Yard President & CEO, David Ehrenberg and others.
The evening event was a Brooklyn Navy Yard-wide block party held inside Building 77’s cavernous ground floor. The party was a true celebration of the diverse community of Brooklyn Navy Yard’s people, its businesses, artists, designers, innovators, creatives and technologists.

Guest took home a Brooklyn Navy Yard Tote Gift Bag that included a custom, handmade sketch of Building 77 by Abby Lichtman, Coffee by Brooklyn Roasting Company, and a Brooklyn Navy Yard Water Bottle & Mug.

Empire is honored to have produced this milestone event in this historic and once-again vibrant location.