It's in His Blood

The Incentive Research Foundation's FRANK KATUSAK is one of the most respected names in incentive industry research. And for good reason: The IRF's studies on incentive spending and effectiveness are used extensively by industry professionals, even the media. During the AIG scandal and subsequent Congressional hearings, he saw record-breaking downloads of the research (available free at www.TheIRF.org).
Editor Barbara Scofidio recently spoke with him in his New York office.
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