In the paper, Andrea Siwek, a student at the Roy H. Park School
of Communications at Ithaca College, itemizes the variety of
ways traditional content industries are experimenting with digital
distribution models. In an effort to compete with user-generated
content and online piracy, content industries are making content
available online through subscription and ad-supported models.
Providers are also experimenting with "bundled" offerings,
tying digital product with both physical product and digital "extras," such
as video streaming or social networking features.

Siwek concludes, "Copyright industries are experimenting
with production and distribution innovations with the intent
of staying connected with consumers. The various distributors
are giving consumers a wide variety of platforms to enjoy traditional
media and well and new media based on the consumer's preference." Siwek
urges policymakers to ensure that innovations in distribution
and business models are not hindered by government actions.