Traffic Patterns of February 2003

“Digital Media Universe” (DMU) measurements from Nielsen//NetRatings that allow for more accurate tracking of Internet users revealed high traffic figures for Microsoft, Yahoo, and AOL for the month of February 2003.

Top 10 Parent Companies of February 2003Combined Home & Work

Rank

Parent

Unique Audience (000)

Time Per Person (hh:mm:ss)

1.

AOL Time Warner

89,898

7:06:24

2.

Microsoft

89,187

2:17:02

3.

Yahoo

80,780

2:35:28

4.

United States Government

44,885

0:27:19

5.

Google

40,340

0:25:25

6.

eBay

35,617

1:58:20

7.

Amazon

35,345

0:17:24

8.

RealNetworks

34,213

0:24:12

9.

About-Primedia

33,512

0:14:40

10.

Terra Lycos

31,967

0:20:11

Source: Nielsen/NetRatings

Top 10 Brands,Combined Home & Work

Rank

Brand

Unique Audience (000)

Time Per Person (hh:mm:ss)

1.

Yahoo

80,745

2:35:32

2.

Microsoft

75,228

0:31:37

3.

MSN

74,270

2:12:33

4.

AOL

69,721

8:29:45

5.

Google

40,310

0:25:26

6.

Amazon

34,518

0:15:31

7.

Real

34,182

0:24:09

8.

eBay

34,109

1:56:32

9.

Lycos Networks

30,116

0:21:03

10.

About Network

23,275

0:13:07

Source: Nielsen/NetRatings

Chart Definitions:Parent company is a consolidation of multiple domains and URLs owned by a single entity.Brand is a consolidation of multiple domains and URLs that has a consistent collection of branded content.Reach is a measure of the unduplicated audience that visits a property.

Notes: The data are expressed as the percentage of the total universe of Internet users who logged onto the Internet at least once during the reported period.