B2b Content

… of information to prospective customers, many B2B marketers are repurposing. Content repurposing doesn’t always create a very good user experience. Common tactics include things like creating 5 versions of an ebook using different keywords in the titles and changing up examples or deconstructing a large white paper into 15 blog posts covering…

… to marketing outside of campaigns. To help you expand your view of what B2B influencers can bring to your brand, here are 5 ways working with influencers can increase effectiveness and even reduce costs. 1. Marketing – From content co-creation used in online marketing programs to outright advocacy, the focus for most B2B influencer marketing…