Gallery: Panini America Unveils the Visuals for 2017 Father’s Day Promotion Set

If the country’s finest sellers of bad ties, “World’s Greatest Dad” coffee mugs and designer boxers have experienced a significant slump in the last five years (especially in the country’s hottest collecting markets), well, we apologize. Indeed, since bursting onto the scene in the summer of 2012, Panini America’s annual Father’s Day hobby shop promotion has fundamentally altered the way kids and their moms shop for Dad on his special day.

With the bold introduction five years ago of a wrapper-redemption program intended to replicate the wild success of the company’s Black Friday promotion, Panini America officials transformed Father’s Day — traditionally a sleepy Sunday afternoon in most of America’s hobby shops — into a bona fide collecting holiday. Along the way, the program has strengthened the unique family bond that collecting creates between a father and his children.

In 2017, the Panini America Father’s Day phenomenon returns. Boasting a holiday-exclusive card set featuring a plethora of unique memorabilia and autograph inclusions, this year’s offering looks to be one of the most content-rich yet. The 2017 Father’s Day set should arrive in participating hobby shops today — if they haven’t arrived already. To help properly prepare you for this year’s special set, we provide a comprehensive gallery of must-see sights below.

Enjoy the gallery — which includes the base set, Rookie Card subsets, Panini Collection and more — and stay tuned for continued coverage of the Panini America 2017 Father’s Day promotion.