This global annual market overview will provide you with an in-depth review of the key issues in the global shave, deodorants and depilatories market through 2013 as well as our forecast for what will happen in 2014 and beyond.

The global APD market is estimated at US$14 billion, led by the US and followed by Brazil, which has enjoyed strong growth over the last year. The global market remained in growth throughout the recession due to the products having high penetration and near universal usage among consumers across borders.

Consumers rely on APDs to maintain their daily personal hygiene, but the products also serve an emotional purpose in that they help to make users feel more confident and attractive; this has also helped to drive global growth in the sector. Meanwhile, product innovation and creative marketing campaigns have ensured the market remains relevant and appealing to consumers. Highest growth in the sector has come from the emerging markets of India, Vietnam, Indonesia, China and Turkey and the potential for expansion in those regions will open up exciting opportunities in the future.