Madison Wis. -- Scientists have a rare opportunity to define public discourse over nanotechnology if they provide citizens with easily digestible information about the emerging technology a University of Wisconsin-Madison journalism professor says. The message to scientists is: The public is not going to come to you. You have to take your work to the public and make it availab

Madison, Wis. -- Scientists have a rare opportunity to define public discourse over nanotechnology, if they provide citizens with easily digestible information about the emerging technology, a University of Wisconsin-Madison journalism professor says.

"The message to scientists is: The public is not going to come to you. You have to take your work to the public, and make it availab......

The survey showed that about 25 percent of respondents reported never having heard of the issue, even if it was explained to them by the interviewer, and only 16 percent felt at least "somewhat informed" about nanotechnology.

Survey results also showed that there were significant differences between those who were aware of nanotechnology and those who were not.

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