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G3SoilWorks has celebrated some exciting milestones in the last few weeks! Recently we kicked off our newly re-branded company and website at a private launch party that included family, employees, and a few clients. Amid hor d’oeuvres and cocktails served alfresco under the open patio setting of Mesa restaurant, our founders Larry Fanning and Steve Strickler took the opportunity to share what drove them to begin G3SoilWorks and what this re-branding stands for as they move the company into the next chapter.

When Steve and Larry began G3 back in 2009 they were told they were crazy to start a company during the recession. As Steve explained, “We never looked back. We hit the ground running.” Five successful years later they decided it was time to re-brand G3’s name to reflect the experience and knowledge that our team has acquired while working with various developers, homeowners, law firms, and cities across the globe.

The atmosphere was relaxed as Steve talked about how his passion for geology was reignited when he began to work with Larry during their time at Neblett & Associates. It only made sense that they would begin their company when Mr. Neblett retired and closed the firm a few years later. Steve explained with a smile, “We’re proud of being different than everyone else. We’re dynamic and we move with the change. That’s what made us so successful, despite the recession.”

While guests noshed on sliders, stone-fire baked pizza, and tempura vegetables, Larry expanded on Steve’s story. “We were driven by the process, not money, and that is why our clients have kept coming back to us. We have no attachment to any particular method of finding an answer. We’re not engineers or scientists, we’re engineers AND scientists.”

We had the opportunity to launch our new website during the event. And guests were the first to view the first of many new G3 videos. G3 is excited for what the coming years will offer! We’re looking forward to growth, and know we’ll “Go forward with our own identity.” We invite everyone to browse our new site and really get a feel for our fresh G3SoilWorks re-branding!