Moschino and Mattel have partnered to not only create a limited edition of the most famous doll with a whole full-on Moschinowardrobe, but to tear down stereotypes. In the commercial that promotes the $150Barbie, in addition to showing girls of different races, also appears a little boy -by chance wholooks just like Jeremy Scott?- playing with Barbies that wear the collection designed by Scott, Creative Director of Moschino. As expected, the echo in social media has been escalating and Youtube posts applaud this action: "This almost made me cry! I used to play with my sister’s Barbies and felt such shame afterward. I’m so glad we can just let kids be kids. Thank you for this! Boys like dolls too!" wrote a user. This event comes at the right time, as sales of Mattel for four years have slumped, especially in 2014 with a decline of 16% according to Forbes. Just in one hour of release the doll was sold out.