About the Book

From Richard Florida, author of the bestselling books The Rise of the Creative Class and Who’s Your City?, comes a book that frames the economic meltdown of 2008–09 not as a crisis but as an opportunity to “reset.” In doing so, he paints a fascinating picture of what our economy, society, and geography will look like—of how we will work and live—in the future.

Educator and Librarian Resources

Critical Praise

“In his usual lucid and compelling way, Florida argues that elected officials ‘need to get over their love affair with big renewal projects’ and steer money toward neighborhood ventures that improve people’s lives.” — —Harvard Business Review

“Enticingly contrarian” — —New York Post

“The Great Reset is an interesting, provocative and intelligent book. Florida is a witty and entertaining writer…It’s well worth reading as a starting point for the future that’s coming our way whether we’re ready or not.” — —Miami Herald

“Richard Florida can be counted among the great prophets of our age. This incredibly interesting and well-written commentator on the socio-economics of the modern era has hit yet another grand slam, eclipsing his phenomenal ‘Rise of the Creative Class.’” — —Falls Church News-Press

“A breath of fresh air for anyone hoping that Americans (and economists) will learn from their past mistakes.” — —The Daily Beast

“A thoughtful, generally hopeful assessment of where we are now, how we got here—and how we can rebuild in the future.” — —BizEd magazine

[U]seful in inspiring thinking about the future of communities, of different types of jobs, and of the nature of work itself.” — —The Conference Board Review

“The Great Reset shows how new technology and the new geographies of living and working come together to drive recovery….must reading for anyone who wants to understand where we are now and where we are headed.” — —Chris Anderson, editor, Wired magazine

“This timely and thought-provoking book gives us important insights into the reshaping of America’s economic and physical landscape.” — —Jeffrey D. Sachs, director of the Earth Institute, Columbia University

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