With "Natural Beauty," the London-based
photographer and artist aims to delve deep into
the ongoing conversation about “fashionable” beauty standards. “As I matured as
a person and an artist, I realized I liked [armpit hair]. I think it can be a
beautiful look,” he recently told the Huffington Post. This idea became the photo series' jumping-off point. By pairing conventionally beautiful
women with the unconventional look of unshaved armpits, the series makes a
powerful point about the relation between beauty and body hair: Namely, that the one isn't dependent on the other (or perhaps more accurately, the lack of the other).

Although Hopper began
working on “Natural Beauty” in 2007, it was only recently that he figured out
the format that would best serve the series; in February, he posted a photo of
Swedish actress Emilie Bostdt on his Facebook page that quickly went viral. After
that particular image’s success, he determined that black and white photography
with a strong, dark background was the way to go. It’s true Hopper’s subjects
tend to be models, actresses, and other types of professional pretty people, but not all of them are, and in fact he’s currently looking for more women of
all varieties to photograph (his contact info can be found here if you’re
interested in posing).
Furthermore, I’d even argue that the fact that so many of his subjects are professionally pretty underlines his
point even more.

It’s tempting to draw parallels between Hopper’s pro-body
hair portraits and Veet’s anti-body hair ads; both depict certain visions of
beauty, and they’re both making a pretty strong point while they’re at it. But what Hopper
gets right that the “Don’t Risk Dudeness” idea got so horribly wrong is this:
He’s not trying to make any statements about what women should or shouldn’t do
with their body hair. “I don’t want to say that I want women to start growing
their armpit hair,” he told HuffPo. “I just think that it’s a possibility and people
shouldn’t dismiss it. I’d like people to just question [beauty standards], the
whole thing.”