Mumbai: While several actresses from the industry earn their moolah by endorsing beauty creams that promise to make your skin fairer, Esha Gupta wants none of it.

The actress, who is said to be proud of her dusky skin, recently turned down an offer to become the face of one such product.

A source says, “Esha feels that dusky women are no less attractive than a woman of pale colour. Take the example of some of our beauty queens like Sushmita Sen or Lara Dutta and even the Bong bombshell Bipasha Basu. They have never promoted a fairness cream and they feel proud to be called dusky.”

Esha’s spokesperson confirms the news and adds, “Yes, Esha will never endorse a fairness product.”