How rkenley1 started their logo design journey

Company name

Press Box Sports Imaging

Overview

I am re-launching/re-branding my company and will need a new logo. I am trying develop a more professional, clean business logo. I held a contest with 99designs several months ago to develop a "cartoonish" type logo but have decided to go a different direction with company. I am looking for a creative designer to help me to create a clean looking logo that translates my message of a company that focus’ on the world sports photography and graphic design. For the graphic design, I create backgrounds in Illustrator to use as large print posters with the athletes photos.

Tell us a bit about who you are and the people you reach

My target audience is athletes and parents of youth, high school, and college sports. My goal is to break into the world of professional sports with my company and I need a professional logo to be associated with my brand identity.

I photograph and design for all types of sports including baseball, american football, soccer, lacrosse, swimming, basketball, cheerleading, and wrestling to name a few.

I am focused on giving my customers a photography product that is unique, distinct, and high-quality to differentiate myself from the other sports photographers in the area doing pictures, coffee mugs, and buttons. The logo will be used on my website and my target audience is affluent parents that understand the quality difference of my product and service offering.

Requirements

WANTS:
* Don't hold back! Think outside the box! Come out blazing with your best stuff!
* A fresh, edgy, creative professional design.
* A logo that can stand alone without the use of text and can be easily recognized in the market
* The focus should be on sports photography and not specific sports
* Focus on Press Box Sports Imaging and the tag Photography and Graphic Design. I do not want the word "and" between Photography and Graphic.
* Colors - I am open to many different color schemes but they must be bold and eye-catching
* Logo will be used in many ways including web, print, trading cards, stickers, banners, watermarks, posters, stationary, collateral and optional embroidery but not a requirement. It has to be a versatile design that can look good in all of these settings.

* 7-4-09 REQUIREMENT CHANGE: As an option the logo needs to be easily converted to a embroidery file format and look good on many different color shirts and hats
* A logo that you would be proud to put on the front of your portfolio page
* I would like to see the logo on both a white and black background
* End product should include the vector AI file and any font files

DON'T WANT
* A cluttered design. It has to be easy to recognize
* NO clipart
* NO sport specific icons or references (we do not want to choose one sport over another)
* NO kiddie, cartoonish, or curvy fonts
* NO photographs
* DO NOT find another logo and copy with my business name