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… no parking spaces in Silicon Valley. On my way to the very successful WebGuild event last night I dropped by the Googleplex to chat with their newest consultant, my friend Avinash Kaushik. I had no idea that it would take me 20 minutes to find a parking space at Building 41 but I guess that means that “Google is hiring!”
Then I dropped in on the nice folks at SimplyHired who power my premium job listing service and again drove around in circles looking for parking.

When I went to Google’s Building 44 I was able to find a parking space … the last one … probably only because I was 45 minutes early for the event. All of this was in stark contrast with visits to Mountain View just a year or two back when parking was plentiful and cubicles were empty.

The WebGuild event, by the way, was a HUGE success by all measures. There were well over 300 people in attendance including Bay Area analytics luminaries like Avinash, June Dershewitz, and Adobe’s Fred Kuu. The audience had great questions and I was fortunate enough to sit on a panel with two incredibly bright guys representing WebTrends (Barry Parshall) and Google Analytics (Paul Hutton).

If you’re in the Silicon Valley and not a member of the WebGuild, you’re missing out. I strongly recommend checking the group out and joining. They have a conference in June on “Search 2.0” that I’m trying to present at, so maybe I’ll see you there!
If you were at the event last night I’d love to hear your comments on the presentations and panel session.

2 Comments

Hi Eric – I was at the event last night and thought it went very well. Lots of good questions and thoughtful responses, especially about tracking new kinds of media and keeping focused on actionable data.

Thanks to all three of you for taking the evening to talk to us. And especially thanks to you and Barry for traveling down from Portland.

Eric T. Peterson is author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators and a long-time member of the web analytics community. He frequently presents on web analytics and is often cited in articles about digital measurement. In the past Mr. Peterson has worked with well-known brands like Microsoft, HP, Cisco, Best Buy, Disney, LEGO, CBS and CBS News, and ESPN. More recently, Mr. Peterson has founded The Analysis Exchange, a completely new way to gain experience with digital measurement.
As an employee of Analytics Demystified Eric is a member of the Digital Analytics Association (DAA), an Adobe Business Partner, and a Google Analytics Certified Partner.