The process is proprietary, but my guess is it has something to do with the gelatin and "ice-structuring protein" on the ingredient list.

The pops, in traditional fruit flavors, do take longer to melt, at least when placed side by side with regular Popsicles in glasses (no telling whether there would be a noticeable difference in melting time or mess if given to 5-year-olds on a hot day). But what's left in the glass after the pop melts is a gelatinous goo, not the nonviscous liquid of the standard pop.

The feel of the Slow-Melts in the mouth is a little gummy, too -- not that tykes will notice.

-- Robin Davis Food editor

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