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Aliso Viejo, Calif.—April 8, 2013:Rakuten.com Shopping recently implemented MasterPass™, a digital wallet service that allows consumers to use any payment card or enabled device to discover enhanced shopping experiences. The new service provides Rakuten.com shoppers with another convenient and flexible way to pay via the website or on a mobile device.

Roger Andelin, president and CTO, Rakuten.com Shopping, comments: “We’re committed to providing our shoppers with the very best experience and this partnership with MasterPass signals that commitment. We want the online shopping experience to be as seamless and rich as possible; our customers are fundamental to our success and we will continue to incorporate the latest technology advancements to be at the forefront of innovation.”

Available on Rakuten.com Shopping now, shoppers can begin to use MasterPass immediately. Rakuten.com shoppers will see further promotions on the service throughout the year as MasterPass will be increasingly marketed as an alternative and easy-to-use payment solution.

Ed McLaughlin, Chief Emerging Payments Officer, MasterCard, commented: “MasterPass brings together all of the ways we pay for things, from traditional plastic cards to digital wallets, and gives consumers the ability to make payments, wherever they are. We’re working with partners like Rakuten.com Shopping to create the cornerstone of all sorts of new shopping experiences and features.”

Cardholders can sign up at MasterCard.com/MasterPass or by clicking on the ‘Buy with MasterPass’ button when checking out at Rakuten.com.

Rakuten.com Shopping is a global e-commerce site that connects buyers and sellers in a dynamic marketplace and thinks of shopping as entertainment—complete with sharing and discovery functions, great prices, fun experiences and convenience for 18 million customers. Rakuten.com Shopping provides over 16 million products in 24 categories and includes a network of over 5,500 small and large business shop owners. Rakuten.com Shopping was founded as Buy.com in 1997 and acquired by Rakuten Inc. in May 2010. Its 175 employees are headquartered in Aliso Viejo, California.

About MasterPass

MasterPass™ is a digital service that allows consumers to use any payment card or enabled device to discover enhanced shopping experiences that are as simple as a click, tap or touch – online, in-store or anywhere. The MasterPass suite of services includes: MasterPass checkout services to provide merchants a consistent way to accept electronic payments regardless of where the consumer may be; MasterPass-connected wallets to enable

banks, merchants and partners to offer their own wallets; and, MasterPass value added services to enrich the shopping experience before, during and after checkout.

About Rakuten

Rakuten, Inc. (JASDAQ:4755), is one of the world’s leading Internet service companies, providing a variety of consumer- and business-focused services including e-commerce, e-reading, travel, banking, securities, credit card, e-money, portal and media, online marketing and professional sports. Rakuten is expanding globally and currently has operations throughout Asia, Western Europe, and the Americas. Founded in 1997, Rakuten is headquartered in Tokyo, with over 10,000 employees worldwide. For more information, visit: http://global.rakuten.com/group.

About MasterCard

MasterCard (NYSE: MA), www.mastercard.com,is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardNews, join the discussion on the Cashless Conversations Blogand subscribe for the latest news.

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