Preferred and Etihad Guest enter strategic alliance

Preferred Hotel Group has unveiled a new partnership with Etihad Guest – the 17th frequent flyer programme that is able to earn miles when staying at the hospitality group’s properties.

Effective immediately, Etihad Guest members can earn 500 miles for eligible stays at any property within the Preferred Hotel Group portfolio. In addition, they can earn double miles (1,000) at more than 120 participating hotels worldwide.

In order to enjoy the benefits, members of Etihad Guest must present their frequent flyer cards at the time of their check-in.

This strategic alliance enhances the hotel company’s footprint in the Middle East. Etihad operates services to 43 cities that have properties managed by Preferred Hotel. The group has a portfolio of 650 member hotels across 85 countries.

Other recent news relating to Preferred include the group’s launch of a “China Ready Program” later next year in January (see here).