The Influence of the Background Color “Red” on the Appraisal of Pictures

Volume 4 - Issue 2

Yasuto Okamura

Abstract:

It is assumed that color has an influence on human cognition and behavior. The red effect has been taken up by a large body of research and the purpose of the study was to test the influence of red as a background color on the appraisal of pictures. Participants were randomly divided into two conditions: red or white. They appraised the levels of valence and arousal of four pictures with background colors of red or white. Results demonstrated that the levels of arousal were significantly higher when negative pictures with background color red were presented than when they were presented with background color white. This study’s results are consistent with previous studies that have demonstrated a context-dependent manner of color effects on human cognition and behavior.

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International Journal of Psychology and Educational Studies (IJPES) is an international, peer-reviewed, non-profit, Professional scientific journal. IJPES is a journal that accepts manuscripts related to psychology and education. The journal is published online three times in a year. IJPES publishes research employing a variety of qualitative and/or quantitative methods and approaches in all areas of the psychology and education field. IJPES welcomes articles from different institutions and countries.