Learn more about MENRAD the vision

Family-owned and in the hands of the fourth generation, MENRAD the vision has been in the eyewear business for more than 100 years. Operating from its corporate headquarters in Germany under the leadership of the brothers Hermann and Eberhard Müller-Menrad, the MENRAD Group has more than 800 employees worldwide.

Spectacle frames and sunglasses from the company’s world-famous eyewear brand portfolio MENRAD, DAVIDOFF, JOOP!, JAGUAR and MORGAN are sold in more than 100 countries. The major distribution channels are eleven company-owned sales subsidiaries in Germany, Austria, Switzerland, France, U.K./Ireland, the Netherlands, Poland, Italy, Turkey, China, Brazil and the Middle East. Sales to all other countries are handled by MENRAD’s central export department. The eyewear brands ADIDAS ORIGINALS, BLUEBERRY, GANT, HACKETT, ITALIA INDEPENDENT, PEPE JEANS, REVO, SUPERDRY and TED BAKER are available in some European markets through MENRAD the vision. MENRAD the vision is one of the leading German enterprises in the eyewear industry.