European Tech Market Outlook For 2017 To 2018

The Cloud Will Accelerate BT, While Firms Maintain A Cautious Approach To Tech Spending

Authors

Why Read This Report

In the age of the customer, CIOs of European businesses and governments must balance concerns about the slow-growth business environment against the importance of investing in technologies to help their firms win, serve, and retain customers. Our forecast for the European tech market in 2017 and 2018 shows that this balance will tilt toward caution given the aftershocks of the UK's Brexit vote and other economic and political factors. Given this backdrop, CIOs must leave room in their tight tech budgets for investing in business technology (BT). Rising adoption of cloud solutions will help them achieve these two offsetting goals.

Get Access

Already a Client?

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.