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In this podcast, the International Association of Privacy Professionals interviews PageFair’s Dr Johnny Ryan about the challenges and opportunities of new European privacy rules for website operators and brands. Update: 3 January 2018: This podcast was the International Association of Privacy Professionals’ most listened to podcast of 2017.
The conversation begins at 4m 14s, and covers the following issues.
Risks for website operators
How “consent” is an opportunity for publishers to take the upper hand in online media
Brands’ exposure to legal risk, and the agency / brand / insurer conundrum
Personal data leakage in RTB / programmatic adtech
How the adtech industry should adapt
As we told Wired some months ago, it’s not just that websites might expose yourself to litigation, it’s that you might expose your advertisers to litigation too.…