YCT to Co-Sponsor Campaign College!

• The fundamentals of political communication — how to deal with the media, write press releases and speeches, and develop positive, winning messages.

• The art and science of paid advertising — what makes a TV, radio and mail ads memorable and effective.

• Building a Winning Coalition — how to organize a campaign, target voters and victory, and develop a grassroots, volunteer-driven campaign.

• Raising Money — how to ensure your great ideas are heard by voters through the power of a strong fundraising organization.

• Building a Campaign Plan – how to bring the various pieces of a campaign together into a fluid, dynamic plan that makes victory possible

You will meet and hear from industry leaders in media advertising, political consulting, communications consulting and public opinion polling. As well as having the opportunity to meet with candidates who need your help.