Arnould, Eric J., Linda L. Price, and
George Zinkhan (2004). Consumers. McGraw-Hill/Irwin
Series in Marketing.
Textbook in consumer behavior that is both
global and multiparadigmatic (anthro, soci
psych, soc) in perspective.

2003

Reichert, Tom and Lambiase, Jacqueline
(eds.) (2003) Sex in Advertising: Perspectives
on the Erotic Appeal. Lawrence Erlbaum.
Looks at important issues about sex in advertising,
such as gender and representation, unintended
social effects, subliminal embeds, appeals
to the homosexual community, and new media
from diverse perspectives, including original
experimental studies, interpretive and historical
analyses, and cultural critiques.

2001-2000

Butsch, Richard (2000). The Making of American
Audiences from Stage to Television, 1750 -1990.
Cambridge University.
Examines whether audiences have historically
constituted a public and practiced a repertoire
for collective action and how audiences have
been socially constructed mostly in the press.

Chin, E. (2001). Purchasing Power: Black
Kids and American Consumer Culture.. Minneapolis
MN. Frank, Thomas (2000). One Market Under
God. Doubleday.
A scathing critique of the notion of market
populism and its current assault on social
justice.

Gottdiener, Mark Ed. (2000). New Forms
of Consumption: Consumers, Culture and Commodification.
Rowman and Littlefield.
All new essays on history, media and politics
of consumption, including a number by CCC
members.

Hoyer, Wayne and Debbie MacInnis (August
2000, 2nd ed.). Consumer Behavior. Houghton
Mifflin.
"A research oriented textbook that summarizes
an enormous body of literature on consumer
behavior-- much of it published in the marketing
literature." -- Debbie MacInnis, Associate
Professor of Marketing, Marshall School of
Business

Seabrook, John (2000). Nobrow:The Culture
of Marketing-The Marketing of Culture.

Weiss, Michael J. (2000). The Clustered
World:How We Live, What We Buy, and What It
All Means About Who We Are.

1999 and earlier

Appadurai, Arjun (1986). The Social Life
of Things. Cambridge University.

Glickman, Lawrence Ed. (1999). Consumer
Society in American History: A Reader.
Compendium of previously published articles
which together give outline to various forms
of consumption throughout American history.

Humphrey, Kim (1998). Shelf Life: Supermarkets
and the Changing Cultures of Consumption.
Cornell University.
Looks at how the rise of the supermarket in
Britain, Australia, and the United States
articulate issues of commericalized nationhood,
the connection between consumption and self-autonomy,
and the highly gendered nature of retailing.

Douglas, M. and B. Isherwood (1996). The
World of Goods: Towards an Anthropology of
Consumption. New York, Routledge. Klein,
Lloyd (1999). It's in the Cards: Consumer
Credit and the American Experience.
"Analysis offered in the volume discusses
the ascendence of consumer credit, the premise
that consumer credit acts as an economic social
control device affecting individual comsumption
patterns, and the use of consumer credit as
a convenience factor. Additional factors considered
in the volume include an analysis of consumer
credit through planned credit card advertising
campaigns, commodity distribution sources
(malls, teleshopping, etc.), and the impact
of bankruptcy rates on the subsequent granting
of consumer credit." -- Lloyd Klein, Assistant
Professor, Criminal Justice, University of
Tennessee, Chattanooga

Leach, William. (1994). Land of Desire:
Merchants, Power, and the Rise of a New American
Class. New York: Vintage. recently
added

McChesney, Robert (1999). Rich Media, Poor
Democracy. University of Illinois. Intensely
researched and detailed indictment of how
global media structures deny democratic participation
in the increasingly hegemonic world of electronic
media.

Ross, Andrew (1999). The Celebration Chronicles.
Ballantine. Ethnographic account of one year
spent living in the Disney, Inc-created town
of Celebration, Florida.

Schor, Juliet (1999). The Overspent American:
Upscaling, Downshifting, and the New Consumer.
HarperCollins.

Sennet, Richard (1998). The Corrosion of
Character: The Personal Consequences of Work
in the New Capitalism. Norton.
A look into the inner transformation accompanying
the uncertainty fostered by deindustrialization.

Slater, Don (1997). Consumer Culture and
Modernity. Polity.

Storey, John (1999). Cultural Consumption
and Everyday Life. Arnold.

Strasser, Susan (1999). Waste and Want:
A Social History of Trash. Metropolitan
Books.
Insightful historical analysis of the transformation
of refuse into trash, and the accompanying
loss of social practices regarding reusing
and remaking materials.

Strasser, Susan (1995). Satisfaction Guaranteed:
The Marking of the American Mass Market.

Twitchell, James B. (1999). Lead Us Into
Temptation. Columbia University.
This ardent defense of consumerism makes consumption
a virtue out of hegemony.

Wells, David R. (1998), Consumerism and
the Movement of Housewives into Wagework:
The Interaction of Patriarchy, Class, and
Capitalism in Twentieth Century America. Ashgate.