Aaron Taffel kicks off his seventh year at GCRS with a promotion to senior sound designer following some exemplary work on clients as wide ranging as Sky Cinema, Nike, Heineken, FIFA, PlayStation, Jaguar and Friends of the Earth.

Notably, his work has won multiple awards including RAF ‘No Room for Cliches’, Nike ‘Maltsev never asks’ and Deutsche Telekom’s ‘Sea Hero Quest’ which cleaned up at Cannes with nine Lions in 2016.

Aaron’s curiosity in a career in sound was piqued when he produced demos for bands and became excited by the big machines that ‘looked like the Starship Enterprise’. This led Aaron towards a degree in Music Production and Technology. In 2013 he joined GCRS as a trainee transfer engineer assisting agencies such as Wieden+Kennedy, BBH, Saatchi and Saatchi and Grey, progressively climbing the ranks to sound designer. One of his first sole projects was creating the sound design for award-winning short film ‘The Voice in the Head’.

Aaron says: “My biggest learning has probably been how integral sound design is to the storytelling of moving picture, whether that’s a short ad spot to a feature film. There is some exciting work taking place at GCRS and I’m looking forward to continuing to develop my craft in one of the best facilities in Europe.”

Carole Humphrey, MD at Grand Central Recording Studios, commented: “We’re really proud of how Aaron has developed both his sound design and mixing skills. He has some great and varied work and is sought out by discerning directors and creatives alike who admire his passion for his craft. Anyone who hasn’t worked with him yet don’t know what they’re missing.”