Ultimate Guide to Boost your website’s Alexa Ranking

How can I improve my Alexa Ranking ? Most Asked by Every Blogger. I understand how important this metric is for you and for your Website . As a Public Metric [ Here Public Metric refers that Anyone Can Check your website Metric ], advertisers, investors, and partners will look up your site Alexa Ranking and use it as a way to evaluate the value of your Website/Blog. For this reason, improvements in your rank can make a real dollars ;).

It’s an Ultimate guide From Tech Tricks Point to Boost your Alexa Ranking In order to Attract Sponsor’s from every corner of the world

What is Alexa ?

For those of you who are new to Alexa or unfamiliar with the Alexa Rank, My Answer is – It’s a single metric that provides a quick summary of a site’s performance (yours or your competitor’s) relative to all other sites on the web. If you aren’t focused on it, you may not be doing everything you can to maximize the value and visibility of your Website/ Blog. In Simple words, the authority of your site on the web is translated as your Alexa Rank.

But before we go into how you can improve your site’s Alexa Rank, we should take a step back. It’s important to understand the Functioning and Algorithm of the Alexa Rank so you understand how you can make it better.

Let’s get started.

What is Alexa Rank?

Your Alexa Rank is an estimate of how popular your site is relative to all other sites. The Alexa Rank answers the question : Compared to all other sites, how is my site doing? Note that since rank is a relative measure, your site’s rank is not only dependent on that site’s traffic, but also on changes to traffic on other sites.

How does Alexa get its data?

Alexa has a large traffic data panel consisting of millions of people all over the world. Based on the data from this sample, Alexa estimates the number of visitors to all sites on the Internet. It’s a complicated calculation that involves correcting for biases (male/ female) as well as identifying and discarding fake or spam traffic. Alexa data scientists are the best in the business and they make sure the data we present is free of noise and non-human data, so you can make the best decisions for your business.

How is the Alexa Rank calculated?

Every day, Alexa estimates the average daily visitors and page views to every site over the past 3 months. The site with the highest combination of visitors and page views over the past 3 months is ranked #1. The site with the least is ranked somewhere around 30 million. If no one in our measurement panel visited a site over the past 3 months there is no rank at all for that site.

Getting a more accurate Alexa rank:

To get a more accurate Alexa Rank you can certify your site’s metrics on Alexa. Sites with certified metrics have their metrics directly measured by Alexa instead of being estimated based on information from our data panel. Certifying your site’s metrics provides a more accurate rank, but not necessarily a better rank! There are several other benefits of Certified Site Metrics, but a more accurate Alexa Rank is just one of them.

So, how do you get a better Alexa rank?

There are several tactics that will help improve your Alexa Rank:

Produce Engaging, Original Content: Update frequently that provides real value to your audience. Content that strays from this motivation fails to build loyal audiences. When readers find resources valuable and informative, they engage with future content and share among their networks (link building), introducing new visitors that potentially turn into customers. Quality content is also being rewarded by search engines like Google, which is taking steps to get better answers faster for the end user.

Get more related sites to link to your website: Otherwise known as inbound links, this tactic helps search engines clearly define your niche and also increases the trust and quality of your site. In other words, authoritative inbound links (from sites that are performing well) give your own site credibility. This tactic must be supported by producing engaging, original content, because why lead targeted visitors to your site if they don’t want to stay?

Internal links, on the other hand, are links that lead from one page or post on your site to another. These are beneficial because they guide visitors through your website (i.e. website navigation), keeping them engaged with relevant and related content. They also contribute to site links, which are the sub-links that appear in a search engine below your main page link. But again, creating top-notch content goes hand in hand with any internal linking strategy so make sure the content you produce is relevant and of value to your visitors.

In all, both inbound and internal links help search engines understand the content of your site(s) and determine how valuable it is to visitors. But while an important part of your online strategy, you should use linking appropriately. Excessive linking can reduce the credibility or readability of your site and may be penalized by search engines.

Find keywords that are driving traffic to your competitors and optimize your site for them, or buy PPC campaigns for those keywords. By doing a little keyword research you can understand what your audiences are searching for and how. In a way, keyword research is learning to speak your customers’ language in the context of their needs and desires.

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Understand your competitors’ marketing strategy and learn what works. There are several reasons why analyzing your competition matters, but in a competitive analytics puts your own site analytics into context. Thus, giving you a clearer understanding of what metrics are important, what strategies are working (for you and your competitors), and allows you to identify and anticipate industry trends. All of these angles help inform your overall strategy and allow you to make more knowledgeable Website/Blog decisions that will positively affect your position in the market.

Follow SEO best practices on your website. SEO [Search Engine Optimization] is a very important strategy that deserves a significant amount of your time and attention. But SEO is not just about improving the promotion and visibility of your website. It’s also about making your site better for your customers who use it to interface with your brand. Without a good user experience you have little hope of keeping or converting your customers.

And Finally Never Stop Learning. To make your site Authority Site you have to do good Ground Work, as well as the Tips mentioned Above.

Happy Blogging! Have a Good Rank to your Site.

If you found any mistake or if you have any suggestion do let us know in below comments section.