On last Friday’s #LegalChat on Twitter, the topic of using social media for internal collaboration came up. Several of us mentioned Yammer as a platform worth considering for large and multi-location firms.

Although the companies are not affiliated, a simple way to describe Yammer is a private version of Twitter.

“Enterprise social networking empowers employees to be more productive and successful by enabling them to collaborate easily, make smarter, faster decisions, and self-organize into teams to take on any business challenge. This new way of working drives business alignment and agility, reduces cycle times, increases employee engagement and improves relationships with customers and partners.”

If you’re open to a SaaS solution for enhancing organizational effectiveness and improving client service, Yammer offers some powerful capabilities:

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About Jay Pinkert

Jay Pinkert is a principal with Tenacious Marketing & Communications LLC, an Austin-based consultancy that helps professional firms and small businesses generate leads and distinguish their brand through content-driven programs. Shatterbox is the the firm's law firm marketing blog. You can find Jay on Twitter @FollowtheLawyer. [Read More …]