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Wall St. Journal Adds Editor Post

The Wall Street Journal named Stephen Adler as a deputy managing editor yesterday, bringing to three the number of editors in that rank, and expanding the cadre of top newsroom managers responsible for finding new outlets for the newspaper's journalism.

Mr. Adler, like his fellow deputy managing editors Daniel Hertzberg and Byron E. Calame, will report to the managing editor, Paul E. Steiger. Mr. Steiger said in an interview that he needed to be more involved in the newspaper's efforts to ''find ways to extend our journalism outside the bounds of the paper,'' into electronic products, books and other media.

The Journal, which is published by Dow Jones & Company, has an average daily circulation of 1,753,000. It has the second-largest circulation in the country, after USA Today, which is owned by Gannett Inc.

Mr. Adler's responsibilities will include coordination with The Interactive Journal, whose Web site, wsj.com, has a subscription-based readership of about 400,000. Mr. Adler will also retain responsibility for The Journal's investigative reporting team.