Apple increases iPhone 7 orders

Fruity tax dodger Apple has hiked orders for parts and components required for the production of the upcoming iPhone 7 and 7 Plus, after its rival Samsung announced its Note 7 was having battery problems.

For those who came in late, Apple is going to be releasing its iPhone 7 and 7 Plus which is basically the iPhone 6 and 6S with a better chip and no headphone jack. Neither Apple nor analysts expected the phone to do very well and predicted shipments of the iPhone 7 this year would reach only 60 percent of that number over the same period.

But after the Note 7 started experiencing battery problems, Apple suddenly boosted the number of iPhone 7 orders by ten percent.

The figure is not much, but it does indicate that Apple thinks it can squeeze a few more sales on the back of Samsung’s troubles. The Note 7 as a direct competitor to Apple’s 5.5-inch iPhones.

Samsung has told customers it will take at least 14 days to replace their phones, and with several mobile operators including T-Mobile offering full refunds to Note buyers over the same week the new iPhones are expected to be announced.

The Tame Apple press is flat out trying to save Apple’s bacon on the move, claiming that suddenly the piss-poor upgrade is “tempting.” Others have even suggested that Samsung’s woes were because it was trying to race Apple to the market with a comparable phone. However Samsung’s phone is much better than what is believed to be the iPhone 7 spec and the battery woes are nothing to do with the design. In fact the Note 7 had glowing reviews and the battery issue was caused by a third party part.

Previous information from notable smartphone leaker Even Blass suggested pre-orders for the iPhone 7 will take place this Friday, September 9, two days after the debut event with a launch for September 16.

This will give Samsung time to sort out its problems and have a minimum impact on the iPhone 7 sales. Some Apple suppliers reportedly are worried that the uplift could be short-lived, given that order volumes for new parts and components may start drifting down in Q4 “on seasonality.”