I happened to be in a doctors’ waiting room when Sky News excitedly flashed that they had footage of the Real Stig. People actually looked up to see some handsome chap walk away from the High Court. Then they said “Ben who?”, and went back to their business.

Obviously, I’m not Ben Collins – or Stig 3.0 for that matter – but I’m perplexed as to how many people would want to buy The Stig’s Autobiography, now we know it’s a racing driver who nobody’s really heard of. I can understand he wants to make some money out of being “The Stig” – but surely the money’s in staying gainfully employed by the BBC and BBC Worldwide to walk around in a racing helmet, as opposed to 10 seconds of brief public exposure before he realises that nobody really cares who The Stig is. The fun is in the facade.