Factual Photo

THE PROBLEM

Factual Photo was the largest private investigation company in the U.S. but lacked a cohesive trade show marketing strategy and streamlined ordering process for brand collateral.

THE SOLUTION

Print media such as business cards, brochures and notepads were designed to develop a consistent and quality brand image.

Creative strategies to increase ROI of trade show advertising were implemented. This included theme ideation, incorporation of digital media, and lead generation tactics. In addition, branded products such as mousepads, pens, magnets, tote bags, and lanyards were used to make a tangible and lasting connection at events. Golf-themed giveaways such as towels, matchbooks, picture frames, and koozies were printed for an annual golf outing.

High-quality custom embroidered apparel for staff and screen-printed t-shirts for clients delivered a comfortable and consistent brand image at events.

THE RESULTS

In 2011, Factual Photo broke all previous sales and profitability records and was purchased by one of the largest insurance brokerages in the world.

INCREASE IN WEBSITE TRAFFIC

INCREASE IN REVENUE

INCREASE IN LEADS

FROM THE CLIENT

“Joint Media Marketing has saved us thousands on our printing and trade show promotions for nearly a decade. Highly recommended!”