Key Findings

Audits and Surveys Worldwide conducted two telephone surveys of 1,200 people in 1997. The surveys assessed and compared public awareness of and concern about 28 issues, 13 of which were specifically included at the request of RWJF.

The public was most aligned with RWJF interests in the areas of:

Illegal drug use.

Violence.

Smoking among children and teens.

A significant level of confusion exists among the public about managed care and HMOs.

The public ranked the believability of foundations relatively highly—on a par with other experts.