Davis Vision, Inc. Online Privacy Policy

At Davis Vision, Inc. ("Davis Vision"), we take the issue of privacy very seriously. We want to assure visitors to our website that their information is secure and maintained in confidence. Please read through the following pages carefully.

I. Information Collected

A. General

How you use the Davis Vision website or mobile application will determine whether or not we need to collect information from you, and how
much information we collect. The two ways you can use the website are
as a:

Visitor— if you are casually browsing our website or mobile application and do not
enter a User ID and Password issued by Davis Vision, you are a Visitor.

Subscriber/Member— if you subscribe to Davis Vision products and have a User
ID and Password, you are a Subscriber/Member.

Davis Vision does
not collect any personal information from Visitors. However, Visitors may
voluntarily supply information in the form of an online feedback form or in an
e-mail. Personally identifiable information voluntarily provided by you may be
retained indefinitely for the purposes described in this Privacy Notice.

If you choose to become a Subscriber/Member, we may request basic personal
information (for example, your name and e-mail address).

Davis Vision
already has access to the information collected and compares the information on
the Davis Vision enrollment files to the information presented by the user to
verify membership and authenticate the user.

If disclosures of any
personal information are made outside of this authentication and verification
process, the information is not required and the user may choose to omit the
information. If disclosures are made, it is done within the parameters of
applicable state and federal laws and regulations. The information collected is
used only for the purpose in which it was provided. Personally identifiable
information voluntarily provided by you may be retained indefinitely for the
purposes described in this Privacy Notice.

Any and all changes to
personally identifiable information that is used on the Davis Vision Member
website or mobile application must be made through the appropriate enrollment update process or
processes. Updates are neither accepted nor processed through the Member
website.

B. Email and Product Inquiry

Davis
Vision invites Visitors and Subscribers/Members to send e-mail messages to
Davis Vision regarding website or mobile application activities and Davis Vision products or
services. Davis Vision retains copies of these e-mail messages, but does not
disclose e-mail messages to any third parties.

The information provided
by a Visitor through the use of a feedback form will only be used by
representatives who need to view this information to respond to the Visitor's
inquiry and to provide better customer service.

C. Use of
Cookies

A cookie is a small piece of information about an
internet session that may be created when an individual accesses a website.
Davis Vision's website and mobile application, and certain sites it provides links to, use cookies to
facilitate easier navigation within the sites and provide a higher level of
convenience for users.

Cookies can contain a variety of information,
including the name of the website that issued them, where on the site the user
visited, passwords and even user names and credit card numbers that have been
supplied via forms. Note that most Web browsers can be modified by the user to
prevent cookies from being attached to the user.

D. Use of
Information Gathering Software

Davis Vision does not : deploy
software that aids in gathering information about a person or organization
without their knowledge; send such information to another entity without the
consumer’s consent ; assert control over a computer without the consumers’
knowledge; or utilize software that inconspicuously requests the user’s approval
to collect information which does not provide an easy way for the user to
opt-out.

II. Use of Information Collected

All information
submitted by any individual to Davis Vision may be retained to provide a record
of such communications and to comply with any applicable legal and/or
regulatory requirements. In addition:

Visitors - Davis Vision uses
information submitted by Visitors to its websites and mobile application only to respond to the
inquiries and needs of those Visitors and to provide improved customer
service.

Subscribers/Members - Davis Vision uses Subscribers/Members
personally identifiable information, including medical data, collected by Davis
Vision only for the purpose of providing vision care products and services to
Subscribers/Members, unless the Subscriber/Member specifically grants
permission to Davis Vision to use the information for additional
purposes.

Subscriber/Member information may also be "cleansed" by
Davis Vision (stripped of any information which could identify you personally,
such as your name or e-mail addresses), aggregated with other data, and used
for general research, marketing, or other purposes without permission, but
only in non-individually identifiable forms.

Use of
Information Collected for Promotional Activities

Davis Vision
does not use information submitted by users of the Davis Vision website for
promotional purposes, without the express consent of the user.

Davis
Vision reserves the right to display promotional materials on the Davis Vision
website and mobile application.

III. Access to Information Collected

A. Associates

Certain Davis Vision associates may be provided with Visitor,
Subscriber/Member information in order to respond to the individual's needs
and provide requested information regarding specific products or services.
Davis Vision associates are required, by written confidentiality agreements and
corporate policies, to maintain the confidentiality of personal information
and to use strict standards of care in handling the information of Davis
Vision Visitors and Subscribers/Members. Associates who do not conform to
these confidentiality requirements are subject to disciplinary sanctions that
include dismissal.

B. Davis Vision Affiliates and Service
Providers

Davis Vision may disclose personal information of
its Visitors and Subscribers/Members to affiliates. Such information will be
disclosed to respond to the individual's needs and to provide information about
products or services offered by Davis Vision affiliates. Personal information
is treated with the same standards of confidentiality that Davis Vision
uses. Davis Vision affiliates are subject to Davis Vision's corporate policies
and Davis Vision's non-related service providers are legally bound by contract
to employ at least the same strict standards of confidentiality as employed by
Davis Vision.

C. Third Parties

Other than
as set forth under B above, Davis Vision does not transmit any personal
information collected through its websites or mobile application to any third party, including
employers, without the consent of the individual. However, personal
information may be transmitted if there is a specific need to complete a
transaction requested by the individual.

IV. Compliance Assurance

A. Security

Davis Vision uses
commercially reasonable computer security technology selected and implemented
to ensure adherence to the security and privacy policies described in this
online posting.

B. Account Access

Davis
Vision grants access to personal information only to those associates,
affiliates and third parties as required to provide vision care products and
services, or as permitted with your consent.

V. Questions and Concerns

If you have questions about this policy, or concerns regarding
your personal information, please send us your question by clicking Contact Us
on any of our web pages, or contact a customer service representative at
1-888-283-9374.

DISCLAIMER OF LIABILITY WITH RESPECT TO
DOCUMENTS AVAILABLE FROM THIS SERVER, NEITHER DAVIS VISION NOR ANY OF ITS
EMPLOYEES MAKES ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING THE WARRANTIES OR
MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE, OR ASSUMES ANY LEGAL
LIABILITY OR RESPONSIBILITY FOR THE ACCURACY, COMPLETENESS, OR USEFULNESS
OF ANY INFORMATION, APPARATUS, PRODUCT, OR PROCESS DISCLOSED, OR REPRESENTS
THAT ITS USE WOULD NOT INFRINGE PRIVATELY OWNED RIGHTS. YOU EXPRESSLY AGREE
THAT USE OF THIS WEB SITE IS AT YOUR OWN RISK. DAVIS VISION SHALL NOT BE
RESPONSIBLE TO YOU FOR ANY CONTENT FOUND ON THIS WEB PAGE, NOR DOES DAVIS
VISION MAKE ANY WARRANTY AS TO THE RESULTS THAT MAY BE OBTAINED FROM THE
USE OF THIS WEB PAGE OR AS TO THE ACCURACY OR RELIABILITY OF ANY INFORMATION
OBTAINED THROUGH THIS WEB PAGE. NO ADVICE OR INFORMATION, WHETHER ORAL OR
WRITTEN, OBTAINED BY YOU FROM THE WEB PAGE SHALL CREATE ANY WARRANTY. YOU
UNDERSTAND AND AGREE THAT ANY CONTENT DOWNLOADED OR OTHERWISE OBTAINED
THROUGH THE USE OF THIS WEB PAGE IS DONE AT YOUR OWN DISCRETION AND RISK AND
THAT YOU WILL BE SOLELY RESPONSIBLE FOR ANY DAMAGES TO YOUR COMPUTER SYSTEM OR
LOSS OF DATA THAT RESULTS FROM THE DOWNLOAD OF SUCH CONTENT.