Digital-first beverage company Après has launched its first ever plant based protein drink. The drink, which mixes a blend of plant protein, virgin coconut oil, and coconut oil aims to address a big void in the fitness market.

“It’s our belief that modern wellness consumers, especially women, have been all but overlooked from a replenishment point-of-view,” said Sonny McCracken, Co-Founder and Chief Executive Officer of Après. “We spent more than a year working hand-in-hand with this consumer group to develop a product that could not only provide the clean label and nutrition they’re looking for but also deliver great taste,” they added.

Darby Jackson, the other co-founder, said that 95% of their clientele were women and that they often had a hard time founding a post-workout supplement that left them satisfied before their next meal. They said that while men were often happy with protein shakes, women were looking for something a little more restorative. That’s where Après new drink comes into the picture.

The pea, chia, cacao, and hemp in the drinks, which are full of protein and amino acids, promote satiation so you won’t be hungry right after. The virgin coconut oil has metabolic fats which provide sustainable energy, and, finally, there’s the coconut water that provides much-needed post workout hydration. Simply put, the drink is meant to restore and replenish your body after a workout, no matter the intensity level. It is full of vegan, kosher, non-GMO, dairy-free, gluten-free and soy-free ingredients.

The drink comes in three different flavors: Mint Cacao, Sea Salt Chocolate, and Chai Spiced Vanilla. They can be purchased online at $5.95 per bottle or $34.50 for a six pack. There are also a variety of subscriptions one can buy, for the shoppers who don’t want to keep placing individual orders.

Comments

Share:

A Little Note from Us...

At LIVEKINDLY we work tirelessly to produce passionate, high quality daily content for our thousands of followers and web visitors. We absolutely love what we do and hope you do too. Even a small donation can make a big difference to us, and help us continue to make a big difference to the world we live in – for our humanity, our home and those who share it with us. We truly value your support. CLICK HERE TO DONATE

Get Our Newsletter

Login

SUBSCRIBE

Leave this field empty if you’re human:

ABOUT LIVEKINDLY

To livekindly means to live in a way which shows appreciation to our humanity, our home and those who share it with us.

Inspired by the notion that mother nature’s intricate design is arguably flawless, the LK community have come together to build a home for informative and thought-provoking content, focusing on sustainable and compassionate living.

If you want to get more involved and support our mission, you can donate here, or apply to become a contributor here.