Secret 12: Five Steps to Building and Organizational Culture

Excerpted from Zingerman’s Guide to Good Leading, Part 1:
A Lapsed Anarchist’s Approach to Building a Great Business.

“Organizational culture” has certainly become one of the hot topics in the business world. But more often than not the subject is framed either in terms of the culture that already is, or of not losing what we’ve created. But there's no need to be passive—you can take an active role in making your organizational culture what you want it to be. It’s very doable, if at times difficult. The “secret” is knowing what you want. Here’s the recipe.