354w ago - PlayStation of Japan has just launched a new teaser Web site for Dress. This is a new piece of downloadable content that will make your Home experience a lot more fashionable. The Web site is available to view in all its glory linked above, or HERE.

To quote from a TGS 2007 article via IGN on Dress: During a press conference, Takamasa Shichisawa has gone into a few details including all the various aspects of Dress such as a Studio that will let you create your own fashion, select color, material, patterns and logos and even your own brands.

One of Kaz Hirai's few announcements at his Tokyo Game Show keynote address on Thursday was "dress," a new piece of downloadable content that will make your Home experience a lot more fashionable. Later that day, during a press conference in the Sony booth, producer Takamasa Shichisawa, known recently for his work as director of Tourist Trophy, provided more details on the service.

The origins of dress are pretty surprising. The product came about from Tourist Trophy's riding wear coordination system, where players could dress their virtual biker counterparts in branded riding gear. Dress attempts to offer the same enjoyment, of being able to coordinate a variety of outfits.

Dress uses an exclusive avatar system, presumably separate from the standard Home avatars. You can make detailed customizations to hair style, body make, and facial features. The clothes that you select are also precisely recreated down to proper patterns and cloth simulations. Sony is working with both fashion brands and cloth makers for this area of the product.

Dress Studio lets you create your own fashion, selecting color, material, patterns and logos. It appears that the game will let players make their own brands. Sony is even looking into letting players send their designs away to have them transformed into real life clothing.