Google’s previous ad limit policy was in effect for many years — in fact, the company has not updated it since the rise of mobile.Improving Web ContentThe primary reason behind this change is to create a better balance between quality content and advertising. Rather than looking at this change as a cap that has been removed, it should be looked at as a way to improve the overall quality of content on the web.

One of the ways many publishers have been getting around the ad limit is to break content down into multiple pages using slideshows. Removing the limit on the amount of ads that can be placed on one page will hopefully lead to less slideshow-based content, and more high quality content.

Encouraging Publishers to Test New Ad UnitsTo coincide with the rise of mobile, Google introduced new mobile-friendly ad units. However, publishers are hesitant to test the new ad units because they don’t want to give up any ad units that are currently in place.

ADVERTISEMENT

If publishers remove one of the ad units they’re currently using it could potentially lead to a loss in revenue. Realizing this, Google made the decision to rethink the ad limit policy in hopes that more publishers will begin using the new mobile-friendly ads.

Keeping Advertisers HappyCompanies that are paying to advertise via mobile-friendly ad units are not receiving a maximum return on investment if publishers are not utilizing the ads. Publishers are a critical component of advertising; if publishers don’t display the ads then companies will be less likely to pay for advertising.

Google sees this change as more of a partnership with its publishers, allowing them to further monetize their content while keeping advertisers happy at the same time.

However, Automatically generated content:

Automatically generated—or “auto-generated”—content is content that’s been generated programmatically. Often this will consist of paragraphs of random text that make no sense to the reader but which may contain search keywords.

Some examples of auto-generated content include:

Text translated by an automated tool without human review or curation before publishing

Text generated through automated processes, such as Markov chains

Text generated using automated synonymizing or obfuscation techniques

Text generated from scraping Atom/RSS feeds or search results

Stitching or combining content from different web pages without adding sufficient value