This video from The Prevention Institute doesn’t even mention obesity or weight — it talks about health, about nutrition, about supporting parents.

For me, marketing food to kids (or anything to kids) messes with the Division of Responsibility. My daughter consumes plenty of media from the computer and DVDs, but she hasn’t seen many commercials in her life. Most of her peers, though, watch commercial TV, at least some of the time.

Whether or not one agrees with the campaign, I think The Prevention Institute deserves credit for NOT centering their campaign around “childhood obesity” or even mentioning it once in this video.