We had started to plan the fundamental elements, including the overall concept, band image, promotion strategies, style of copywriting and so on, even before Bisiugroup was out in public. And then we further developed an impressive identity system, branding images and films for the band. Finally, when Bisiugroup was officially introduced, it soon became popular and created a great impression among fans who love independent music. Within just a year, the band’s fanpage had got over 10,000 followers.