Live Nation launches new dance music division for Asia

Live Nation has committed to deliver more bleeps to the Asian market by launching a new dance music focused division called Live Nation Electronic Asia. The new unit will stage Live Electronic music in the Nations of Asia. I guess.

The live music giant says that the new venture is being set up “to meet the region’s rising demand for electronic dance music”. It will be headed up by Hong Kong-based promoter Jim Wong, who has plenty of experience booking club nights, gigs and festivals in both Hong Kong and Mainland China. Early projects include a Chinese tour for Tiësto and editions of Live Nation’s Creamfields festival in Hong Kong and Taiwan.

Says Live Nation’s Alan Ridgeway: “Our overarching goal is to connect artists and fans for unparalleled live music experiences, and it’s undeniable that fans in Asia, especially China, are eager for more electronic music. Combining Jim’s experience with Live Nation’s network and resources allows us to accelerate our presence in this genre, giving fans even more electronic music performances through both concerts and festivals”.

Wong adds: “I am excited to join Live Nation, especially considering the enormous potential this new venture creates for electronic music fans and artists. My team and I are passionate about electronic music and we are committed to contributing to the growth of this community in Asia”.