OTHER FIFA WORLD CUP LOGOS LOGOS

ABOUT NEW FIFA WORLD CUP LOGO RUSSIA 2018

The creative inspiration for the offical FIFA World Cup logo Russia 2018 was drawn from both Russia’s rich artistic tradition and its history of achievement and innovation – with the sputnik satellite and imperial fabergé eggs suggested in the design, that’s supported with a bespoke font.

“Apart from our own preconceptions, we dug really deep into Russia’s identity. all of the research corroborated the idea that Russia is the land of magic. a centuries-old culture, a fairytale-like architecture, the soul of its people, known by its determination and by the achievements that follow. visually, we can find several inspirations from this background. generally speaking, there is a sense of elevation, of ascending, like a spacecraft. this rising movement is reinforced by the human elements of the symbol, also inspired by the mankind’s ambition to reach for the stars, as well of the desire that every football player has of raising the world cup trophy. the top element reminds us of a football ball together with the sputnik’s shape […] the colors red, gold, black and blue reflect the centuries-old techniques seen in world-renowned russian art dating back to the earliest icon paintings. this brand celebrates the magic of Russia and the dreams of the whole world.’