Design automation solutions provider Tacton (Stockholm, Sweden) is expanding its operations in the United States. To fuel the expansion and drive increased sales, the company is making a $12 million investment over the next three years to establish joint headquarters in Chicago, at the epicenter of U.S. manufacturing, and significantly expanding its executive leadership and sales team.

In conjunction with its expansion and investment in the U.S. market, Tacton also is announcing new capabilities in its cloud-based Configure Price Quote (CPQ) platform. The new features include augmented reality (AR)-powered visualization and expanded integration with Salesforce, making it easier for manufacturers to design, configure, and sell complex products.

Visual configuration with AR. Tacton CPQ now includes visual product configuration, including real-time, interactive 3D drag-and-drop functionality. Sales engineers can interact directly with a sophisticated configuration tool, powered by AR, to visualize the configuration within the actual environment.

Expanded Salesforce integration. The new capabilities extend Tacton’s integration with Salesforce with features including needs-based configuration. Salesforce Sales Cloud customers can leverage CPQ’s AI-driven configurator for the manufacturing industry. It features automated CAD drawing and engineer-to-order processes with out-of-the-box integration to all leading CAD solutions, integration with SAP ERP and Variant Configurator, and open APIs that enable full integration with the existing IT stack.

“We experienced significant customer adoption for Tacton CPQ solutions among European manufacturers over the last two years, making it the ideal time to meet a similar demand in the United States,” said Frederic Laziou, CEO of Tacton.