Sports nutrition products in Guatemala have been positioned in the middle to upper end of the market where consumers have higher disposable incomes and can afford these products which are imported and...

Baked goods are considered staple products in the Guatemalan diet, especially leavened bread and corn tortillas (flat bread). The majority of consumers, mainly in the middle- to lower-income groups, c...

Industria Nacional Alimenticia is a pasta and noodles company that has a strong presence in Guatemala with its Ina brand. The company has a long tradition in the market, given that it was founded in 1...

Over the review period, sales of packaged food products maintained growth. Amongst other reasons, growth was driven by the trend towards convenience, the wider offer of products by manufacturers and t...

Central de Alimentos is a domestic company that produces, imports and distributes important brands of packaged food and non-alcoholic drinks in Guatemala. Its wide product portfolio allows it to have ...

Malher is a domestic company that in August 2010 was acquired by the multinational giant Nestlé. According to Nestlé, the acquisition is an attempt to combine its strength in research and development ...

Processed meat and seafood witnessed innovation in the form of offering consumers value-added products designed to make the cooking process faster and easier. In 2017 innovation in this category was m...

The retail value growth of 10% registered in 2017 was slightly lower than the review period CAGR of 10%. Strong competition from fresh fruit and vegetables, which are more affordable in Guatemala, did...

Ready meals continued to be a small category in Guatemala, as women still have the desire to home cook the family meals, even if they have day jobs. The majority of products included in this category ...

Sauces, dressings and condiments is an extremely active category in Guatemala where innovation in new flavours, packaging and products is constantly witnessed. Artisanal products such as Chilero Chill...

Servi Restaurantes is a foodservice provider company that was founded in 1990 in Guatemala. The company supplies restaurants with fresh meat products, and has slowly increased its product portfolio wi...

Soup is a mature category in Guatemala, and has a wide consumer base from low- to high-income consumers. The affordable unit prices, easy preparation and the offer of a hot meal means that it is highl...

Spreads could have been considered a mature category, but now players are slowly beginning to innovate and a new range of healthier products is being launched. Some of these products are 100% natural ...

Rice, pasta and noodles are mature categories in Guatemala. Rice is the most traditional product, and is served with many typical dishes. In 2017 the total category registered retail value sales of GT...

Breakfast cereals are staple products which cater to a wide consumer base in Guatemala. Flakes tend to be affordable products, and therefore accounted for the largest retail value share of 39% in 2017...

Yoghurt is not a traditional product in Guatemala, but its health benefits and wide variety of products, flavours, packages and sizes are resulting in it becoming a staple product among Guatemalans, m...

Other dairy is a mature category that has not showed a great deal of innovation or activity from participating brands. Cream is the most important product within the category, accounting for a 60% val...

Baby food registered current value growth of 10% in 2017 to reach sales of GTQ642 million. Traditionally the category only used to target babies, but in an effort to increase their sales base, compani...

Guatemalans tend to be very traditional with the cheese they consume on a regular basis, and soft fresh cheese such as Fresco, Capas and Mozzarella are the most prevalent. Mid- to upper-income consume...

Butter and margarine is a mature category that has not showed much activity in terms of promotional campaigns and new product launches. Margarine is larger in size, mainly because it has lower unit pr...

Sugar confectionery can be considered mature, and innovation in this category is, therefore, not very strong. Players became more reliant on line extensions and strong consumer awareness of establishe...

Sweet biscuits remained the dominant product type within sweet biscuits, snack bars and fruit snacks in 2017. These products are popular among children and adults alike, and are frequently consumed on...

Gum has a large consumer base in Guatemala from children to adults. Domestic brands tend to offer economy to standard products that rely mainly on low prices and brand loyalty. Imported players are mu...

Ice cream is a product that is consumed in Guatemala throughout the year. However, in 2017 it still had a very small per capita consumption rate of 1.5 litres. This means that it still has strong grow...

Retail value growth of 9% registered in 2017 was higher than the review period CAGR of 8%, both in current terms. The increased shift of consumers towards chocolate confectionery from sugar confection...

Sales of savoury snacks were strongly driven by consumers’ constant search for bold flavours and new products. In 2017 several players introduced new products under their popular umbrella brands with ...