Vevo Reportedly a Lock for Apple TV, Could Show Up As Early As This Week

The Apple TV may not have the wide variety of content available on competing media streamers like Roku, but Cupertino appears to be making up for that shortfall, which could next include music video service Vevo.

A joint venture between Sony Music and Universal Music Group, Vevo has been rumored to debut as a channel on Apple TV in recent weeks, which the report claims could finally arrive as early as this week. A similar offering for Samsung's internet-connected television sets is also planned, but not expected for a few weeks yet.

Vevo already has a presence on iOS via dedicated apps for the iPhone, iPod touch and iPad, as well as a free channel on Apple TV competitors such as the Roku. The on-demand music video service is planning "a new channel of original, 24-hour-a-day programming," with the ultimate goal of launching its own cable TV channel.

The first attempt in that new direction came in March, when the company unveiled Vevo TV, a throwback to the days of MTV when viewers tuned in and had no control over the content they were watching.