00

Background

Threadflip, creating consignment listing for women's fashion, had many internal features designed to facilitate a social marketplace for secondhand items. In 2015, the company decided to match demand for its hassle-free selling service. This endeavor would drive inventory and buyer interest, thus strengthening the core of the business and prolonging the lifecycle of a customer and items.

01

Research

I spent quite a bit of time deconstructing associates' workflow at our Oakland warehouse. Of all the processing tools, the Listing Form was gargantuan in scope, mess, and immediacy. It was sprinkled with outdated fields and relied heavily on a 90-page manual to transcribe fashion details and listing requirements. It had around 10 sections and could take a team member anywhere between 8 - 11 mins to complete. Format and details in the final listing output also varied noticeably across our site.

02

Wireframing

Speed, quality, and compartmentalization drove the vision of this project. This included developing several interactions to create automation, contextual help, keyboard pathing, dynamic fields, and more. In summary, we planned to integrate the 90-page processing manual into the tool so an associate of any level would be able to produce consistent listings easily. This captures the beginning of my thought process.

03

Outcome

The project spanned two months and led to a 300X improvement in efficiency. The processing team grew over 5X over that period. This was probably my favorite project becuase how challenging it was.