Lancashire County Cricket Club recruits Bird Consultancy

The club has turned to Manchester-based Bird Consultancy following a competitive pitch.

The first stage of the £200 million development has now been approved by Trafford Borough Council. A new suite will be built overlooking the cricket pitch at Old Trafford cricket stadium. It will be used for major conferences, events and weddings.

Lancashire County Cricket Club's commercial director Geoff Durbin said: ‘This new facility will simply be the best of its kind - Manchester has been crying out for a 1000-plus capacity events building for many years, so it is good news for us, for Trafford and the wider region.'

Bird Consultancy has been given a two-year contract and will implement a PR campaign aimed for the local, national and international media.

Account director Peter Bird said: ‘It's great to have such a positive story to tell, particularly in this current doom and gloom climate.'