But it’s getting even hotter. The EOS 7D Mark II (also expected for Photokina) is said (by my source) to be Canon’s rumoured entry-level full-frame camera!!

Is that also from "the reliable source"?

This source is busted. No way a camera named 7DII are gonna be fullframe when the first 7D was/is APS-C.

That does not mean that Canon ain't gonna make a new "cheap" fullframe, but for sure it will be called something else if/when they do. Also the target group for 7D was very much action photographers. I bet the target group for a cheap fullframe probably more is gonna be like landscape, studio and wedding photographers.

I wouldn't listen any more to above source. That source sounds unreliable.