Tag: Hospital Public Relations

[First of two parts] Two “PR-painful” news stories caught our attention recently. They are the kind of thing that makes the job of hospital public relations and community relations a challenge and headache…but, they illustrate why there are times that hospitals need professional help. For the hospitals involved— South Georgia Medical Center in Valdosta, GA, and […]

Each year, the much-anticipated list of Best Hospitals by US News & World Report is a great national springboard for local and regional hospital public relations. Here’s an example of win-win-win PR that brings the big story down to the local reader. The San Diego Union-Tribune put the media spotlight on two respected, and nearby, […]

Human emotions are probably the strongest reason for someone to LIKE, SHARE or COMMENT on Facebook (or almost any social media for that matter.) Sure, there are many posts that inform or educate, others that reward, a few that tempt or tease the page visitor. But the lesson for healthcare and hospital marketing folks is […]

The redesign of the nation’s healthcare delivery system is setting up for another wave of change. And this one’s certain to fuel public relations challenges for healthcare PR professionals with both internal and external audiences. The prospect of connecting doctors’ income directly to quality of care is already sparking lively discussions. What the New York […]

Doctors are often called upon by members of the news media to speak or be quoted as an authoritative source. Often, that’s good, but there could be a downside. Physicians, medical practice administrators and hospital marketing and PR executives need to consider that sometimes reporters are not digging for gold, they are digging for dirt. […]

HARO—the Help a Reporter Out online service—can be a useful tactic for hospital marketing. But it usually takes a bit of perseverance and creativity to get to the pay-off. The concept is great…sort of a speed dating approach to research and background info for reporters. HARO is a free (or tiered fee), crowdsourcing platform where […]

We want to spotlight two great hospital marketing and public relations examples that we noticed in the news recently. For administrators and communications professionals, these are hospital case examples with lessons worth emulating. Both Scripps Health (San Diego) and Cleveland Clinic (uh…in Cleveland) offered textbook performances just days ahead of the US Supreme Court’s decision […]

Our readers, clients and professional colleagues know that one or more of our Healthcare Success “Marketing All Stars” is always traveling. In addition to our consulting work and our continuing Advanced Healthcare Marketing Strategies Seminar series, we’re frequently invited to speak at professional meetings and events across the nation. No doubt your schedule is just […]

Our recent post titled, Meet Two Virtual Nurses Now Working in Medical Marketing, attracted a lot of reader interest and feedback. These two examples of technology interacting with patients for patient discharge and infection control are also marketing opportunities on at least two fronts.They do an important job at a cost-saving rate, and they spotlight a […]

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