The Valpar’s “Love Your Color” campaign offered high-end beauty with a catch: If the buyer doesn’t love their color, the next one is on Valspar —
guaranteed. If you’re ever anguished over 40 shades of yellow, only to discover the can and the wall don’t match, it’s a compelling lure. Launched in House Beautiful, the advertising
splashed color across various media — which helped deliver double-digit sales increases. Valspar is crazy for hue; colored me convinced.