Mobile gaming company DeNA has launched a live streaming app that lets users stream anything on their smartphones, from chats to apps and video.

Mirrativ goes beyond popular video live streaming apps like Periscope and Meerkat, as well as console-oriented Twitch, because it can broadcast smartphone screen content instead of just live feeds from the camera or video games.

A blend of the words "mirror" and "narrative," Mirrativ will mirror the content of the broadcaster's screen on those of followers. The broadcaster can receive feedback in real time in the form of stars, questions or comments.

DeNA said the app can create a "shared experience" between the broadcaster and followers. For instance, gamers could use Mirrativ to share tips with followers, while shoppers could seek advice while searching for goods on e-commerce sites.

The Face Camera feature shows a live view of the broadcaster's face in a small box superimposed on the live stream screen view. That adds another layer of expression to interactions such as chat screens, which have mostly been text, emoticons and cartoonish stickers.

Mirrativ is available in beta on Google Play, with releases for iOS users still in development. While MIrrativ feeds can be viewed with Android 4.1 or higher, broadcasting requires Android 5.0 or above.