SEO: Back to basic journalism

I love this message from Molly Davis who had taken an SEO that I ran with Chad Graham the day before. Chad, social media editor at azcentral.com, and I talked about the algorithms of search engines, we coached the reporters and editors who tuned in to learn a little about their content management systems, we compared good and not-so-good headlines and URLs.

We tried to infuse the journalists with a sense of power in the whole SEO game. We wanted to explain that good SEO is really good journalism. Their job is to write clearly, thinking about how a reader would search for their story, thinking about how a reader will understand their story.

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