There are important things to remember when crafting your social ads. Keep reading for tips on developing a campaign that grabs the attention of your audience and gets results.

Choose the Right Social Platform

Creating a distribution strategy is a necessary step in building your ad campaign. Even if your brand has a huge social presence, it might not be necessary to sponsor posts on every platform.

Think about the campaign goals and where they could best be achieved. If you’re trying to attract new talent to the business, LinkedIn might be your best bet. Similarly, if you’re promoting an event or securing new business leads, you might decide Facebook makes the most sense because that’s where your audience is most active.

Do your colors have stopping power? Stick to brand guidelines, but find a color combination in your palette that stands out.

Avoid putting too much text on your images and keep your headlines snappy. The image is there to draw the user in.

Measure and Learn from Your Results

How do you know if your ad is reaching its full potential? The color of your image, the way you word your message and even the distribution timing can have an impact. Test a few different versions to see which one performs the best. Social ads are not meant to set and forget. You should always be monitoring engagement levels and tweak where necessary.