BEYOND IOT

21 January 2019 08:00 – 21 January 2019 17:00 Páirc Uí Chaoimh The Marina, Ballintemple, Cork, Cork, T12 PF30 Website The top technology innovators and investors from Silicon Valley and Europe are coming to Cork for Beyond the Internet of Things exemplar event. Nimbus and Steritrack are putting Ireland on the Global IoT map for the second

A mythbusting look at proximity marketing: Integrations and campaign best practices

The opportunities through location and proximity based mobile advertising are well recognised now, and retailers wanting to increase sales by bringing more people into their store have a variety of options when it comes to footfall tracking capabilities. These allow retailers and advertisers to estimate the number of visits to a store and measure the

Transforming customer experience into an actionable marketing strategy: A guide

The workforce as we know it is changing and companies must be ready to adapt to fast change as we become ever more tech-centric. However, despite the digital noise there is one element that will always remain a constant requirement for success; delivering an excellent customer experience (CX) and maintaining a well-received brand image. In

How to make your agency more agile: Real-time collaboration and uniting workflows

It’s never been more important for agencies – digital, creative or marketing – to be agile. With tight deadlines and requests constantly coming in, it’s important to stay on top of each and every project. But even in a digitally-focused agency, information tends only to travel at the speed of meetings, and tasks are often treated

Are you ready for the “access on demand” economy?

From Dollar Shave Club to Birchbox and StitchFix, there has been a new wave of hit subscription services, with the latter reaching a valuation of nearly $3 billion just seven years after launching. As consumers enjoy what the “access on demand” economy has to offer, more businesses are jumping on the bandwagon to capitalise on this growing

CYBER SECURITY & CLOUD EXPO NORTH AMERICA

28 November 2018 08:00 – 29 November 2018 17:00 Santa Clara Convention Center, 5001 Great America Pkwy, Santa Clara Website The Cyber Security & Cloud Expo North America will host two days of top level content and discussion around cyber security and cloud, and the impact they are having on industries including government, energy, financial services, healthcare and more.

How to turn reviews into revenue: Making the most of positive customer feedback

The rise of online communities, peer review sites and social media has forever changed the impact of the customer voice. Customer feedback has evolved from something owned and managed by customer service teams to a force that influences every department across an organisation: product, HR, finance, IT, and marketing. Marketing agencies are experiencing this shift

Exploring the untapped opportunity of the ‘transaction moment’

There is no question that reaching today’s digital-first audience requires a powerful online presence. So it makes sense that digital takes a sizeable 38% share of advertising spend worldwide, equal to $220 billion. But the problem is: it’s not working. A recent study found that global marketers feel a quarter (26%) of spend will fuel ineffective channels

IOT TECH EXPO NORTH AMERICA 2018

28 November 2018 08:00 – 29 November 2018 17:00 Santa Clara Convention Center, 5001 Great America Pkwy, Santa Clara, 95054 Website The IoT Tech Expo North America is part of the world’s largest Internet of Things event series, and it will return to the Santa Clara Convention Center in the heart of Silicon Valley on November 28-29 2018. The event which