John Ross Jesenskyhttp://johnrossjesensky.com
The Music of LifeMon, 11 Sep 2017 13:31:38 +0000en-UShourly1https://wordpress.org/?v=4.9.1http://johnrossjesensky.com/wp-content/uploads/2017/09/cropped-logo-1-32x32.jpgJohn Ross Jesenskyhttp://johnrossjesensky.com
3232How Will The Music Industry Shape Up In The Next Decade?http://johnrossjesensky.com/music-industry-next-decade/
http://johnrossjesensky.com/music-industry-next-decade/#respondMon, 11 Sep 2017 13:31:38 +0000http://johnrossjesensky.com/?p=98

Up to the early 90s, the music industry was relatively uniform. The way we accessed music remained the same before the 90s. However, from then, the madness seems to know no boundaries. Immediately the technological explosion kicked in, music because ubiquitous. Once you release your song, it is no longer yours to keep. This article will only look at how music is expected to shape up in the next decade.

a) Convergence of music streams

A musician today is not required to release his or her music through the conventional channels. Instead, all you need is one media stream like YouTube to go live for the world to see your talent. Long ago, you needed to convince a recording label to produce music for you. If you did not have the big labels backing you, your talent was already wilting before you even started.

The emergence of new streams will cause even mainstream record labels to produce without inserting their labels on products, as labels no longer carry much appreciation. Also, we saw fortune 500 companies like Amazon, Google, Sony, and others join the bandwagon to try and take up a slice of the music pie. This will only make the musician’s chances of making his music global and his talent paying increase.

b) Copyright and royalties

There is an explosion for the way we access music, which means, a person can get your music anywhere in the world. In the past, people would take inspiration from other people’s songs from elsewhere and use them in their music somehow. Well, that is about to change. It is now easier to scan the web through social media to know when someone is infringing on your copyrights.

Even big artist like Pharrell Williams and Robin Thicke found themselves with a copyright infringement slap on their hands for using a 15-second hook from Marvin Gaye song.

c) Resurgence of global languages for music

First, it was Gangnam Style, and then followed by Despacito and more will follow. The world music dominance was seen as largely an English language affair until Psy happened. The South Korean sensation broke the internet and even Google when his music hit the billion mark views on YouTube. The surged to 2 billion soon after. This song left a legacy that good music is good music no matter what language it is in.

Luis Fonsi’s Despacito is another turbocharged game-changer that surged to close to four billion in months. Other songs that have had decent showing include Chantaje, Bailando and many others that have taken inspiration from the big hitters. More and more artists from around the world will look at the content and not the language and still play at the biggest stage.

d) Changing face of performances

Live holographs will bring Tupac, Michael Jackson, Whitney Houston and others to life, but more importantly is the live band and music that may never change. Recently, live bands playing on the advanced concrete Tioga are rekindling the love we fell in with magical nights. It is not likely to change anytime soon.

We seem to have improved massively in terms of technology to an extent that we don’t expect radical changes anymore. We expect now maturity, crazy competition, and global infiltration of the existing technologies mostly in music recording, music marketing, music streams and others.

]]>http://johnrossjesensky.com/music-industry-next-decade/feed/07 PR Ideas for Women and Their Small Businesseshttp://johnrossjesensky.com/7-pr-ideas-for-women-and-their-small-businesses/
http://johnrossjesensky.com/7-pr-ideas-for-women-and-their-small-businesses/#respondMon, 08 May 2017 10:42:57 +0000http://johnrossjesensky.com/?p=89

In a world that is constantly dominated by men, it gets harder and harder for a woman to make it. Women have always been given the short-end of the stick.

Your business brand begins with great content, according to Nancy Behrman. You need great content in order to be noticed. Those who cannot write should hire someone to do it. It is your message. No one can take that away from you. Good PR and branding begin with the message you wish to convey. The rest will take care of itself.

Your content has to come with instructions. More and more people are visual learners. You need to give them something to see and look at. You may have the greatest message in the world for your brand. It will mean nothing without something to instruct and guide your audience.

Get social. Use any sort of social media platform you can with your audience. Social media is the new landscape of our time.

You cannot repeat the same old same old. You have to breathe new life into what you have already done. Take an old message and make it relatable.

Recycle some of your old stuff. Our world is built on repetition these days. Not many come up with original ideas. When the idea is original, it has to be formulated into a pop formula. Use this to your advantage, ladies. Originality does not work anymore. Repetition is the new way of thinking.

Have some sort of referral thing going. This is where you give incentives to those who recommend people to you. Think outside of the box with it. Come up with a new way of offering the rewards. Everyone is doing it, so you have to be clever.

You have to engage your audience. It is the only way to succeed. Offer some contests to cultivate an interest level. Develop some sort of brand where the audience supplies feedback. People love to give their opinions. Why not put their opinions to good use?

Ladies, you have to come together in business. Have each other’s backs. Work with one another. Once you bring success to each other, you will have success for yourself.

]]>http://johnrossjesensky.com/7-pr-ideas-for-women-and-their-small-businesses/feed/0Karl Jobst DDS And Professionals Alike Explore The True Power of Musichttp://johnrossjesensky.com/karl-jobst-and-professionals-alike-explore-the-true-power-of-music/
http://johnrossjesensky.com/karl-jobst-and-professionals-alike-explore-the-true-power-of-music/#respondWed, 01 Jun 2016 22:19:30 +0000http://johnrossjesensky.com/?p=85Through the course of history, people have studied music and the affects it has on human beings and the world around us. Music alone has the power, according to recent research, to cure depression or feed it, improve productivity or hinder it, soothe anxiety or cause it, make a person dance or make a person think. As humans are emotional beings, music has always had a direct connection to us.

A few professionals, such as Karl Jobst DDS and other practitioners, are using music in their offices and operation rooms in order to soothe their patients. This technique has proven to be successful for the most part with an 86% success rate of keeping the patients comfortable, relaxed and calm of their anxieties when in the operation chair.

In other experiments, doctors have used music to bring to life deadened personalities

]]>http://johnrossjesensky.com/karl-jobst-and-professionals-alike-explore-the-true-power-of-music/feed/0Jared Londry on the Intersection of Music and Real Estatehttp://johnrossjesensky.com/jared-londry-on-the-intersection-of-music-and-real-estate/
http://johnrossjesensky.com/jared-londry-on-the-intersection-of-music-and-real-estate/#respondThu, 28 Apr 2016 18:15:56 +0000http://johnrossjesensky.com/?p=81Writing music is a deeply personal experience that often requires a specific set of conditions conducive to the artist’s individual creative process. Every musician is unique in this way, with some preferring isolation in such a remote setting that it becomes something of a Spartan experience, while others prefer to make their home the permanent space in which they work. Having worked with all manner of clients throughout his career in commercial real estate, Jared Londry has shown a diverse array of properties to clients seeking an ideal creative space in which they can achieve peak productivity.

Londry has represented sellers in multi-million dollar property sales like the Accenture Credit Services Building ($7.4 million) and the office portion of the Arlington in Asheville ($7.5 million), so he has a clear understanding of how to go about working with a client with very specific needs for a workspace that will promote peak levels of productivity. Of course, the considerations for the space a musician might be seeking are quite different from the considerations a traditional commercial venture might seek, but the approach nevertheless remains quite similar.

Whether it is a group of musicians seeking a rural barn with the kind of acoustics needed to convert it into a recording studio or a solo artist seeking a property similar to Prince’s Paisley Park estate, the same principles that guide brokers in commercial real estate sales can be applied to musicians seeking a property that encourages creativity and consistent productivity. While the type of property the client is seeking may be radically different from most commercial real estate sales, the philosophy guiding the broker need not be adjusted to some radical degree.

]]>http://johnrossjesensky.com/jared-londry-on-the-intersection-of-music-and-real-estate/feed/0Investors Underground on the Similarities Between Music and Investinghttp://johnrossjesensky.com/investors-underground-on-the-similarities-between-music-and-investing/
http://johnrossjesensky.com/investors-underground-on-the-similarities-between-music-and-investing/#respondMon, 11 Apr 2016 17:13:56 +0000http://johnrossjesensky.com/?p=75It’s not often that an attempt is made to draw a comparison between the art of music and the practice of a specific form of investing, and it is even less often that the comparison that is drawn turns out to be quite apt. In a recent analysis offered by Investors Underground, one of its members noted the many similarities between day trading with the community the company had created and one of music’s great traditions: collaboration.

In order to provide a bit of context, the manner in which Investors Underground functions includes a significant focus on exchanging ideas and strategies with other community members on the subject of day trading. This is accomplished through a number of venues, including a live forum as well as live webinars and educational courses, and members of all ability and experience levels are encouraged to assist each other in improving the results they are able to generate through a day trading investment strategy.

In essence, Investors Underground is providing its community members with seemingly endless opportunities to collaborate with other investors in order to both sharpen and expand their skills as they pertain to day trading. This is very similar to a practice long beloved by musicians, many of whom cite collaborative experiences with other musicians from a wide range of genres as deeply influential and critical to their growth as an artist.

]]>http://johnrossjesensky.com/investors-underground-on-the-similarities-between-music-and-investing/feed/0How to Develop and Maintain an Extensive Musical Repertoirehttp://johnrossjesensky.com/how-to-develop-and-maintain-an-extensive-musical-repertoire/
http://johnrossjesensky.com/how-to-develop-and-maintain-an-extensive-musical-repertoire/#respondMon, 15 Feb 2016 19:20:50 +0000http://johnrossjesensky.com/?p=72Over time, a professional musician will be exposed to countless compositions across a fairly broad range of circumstances. It may be a piece to be used in an upcoming concert performance or it may even be an informal request made during a small social gathering, and both of these situations clearly require different strategies for preparation. Obviously, it is of critical importance for a musician to develop a fairly extensive repertoire that they can call on in a wide variety of circumstances — professional or otherwise — yet even the most accomplished of musicians can find it difficult to expand their repertoire without sacrificing a great deal of the time needed to keep the other pieces already in the repertoire sharp enough to be considered ready for performance.

Though it may be something of a surprise, there are quite a few similarities between the practices used by 1 Stop Maintenance and the practices used by musicians with impressively extensive repertoires. In both circumstances the parties involved develop a highly efficient schedule that allows them to devote the time necessary to achieve the results expected of them. In the case of One Stop Maintenance, this means that the company is able to serve its vast array of clients incredibly well through its strategies for providing exceptional property management. For a musician, the orientation of their practice schedule has to consider similarly efficient strategies so that new pieces can be learned while others can be revisited and sharpened for an upcoming performance.

Musicians who work on implementing strategies for expanding their musical repertoire enjoy benefits that go well beyond the simple ability to play a broad range of compositions quite well. In addition to a clear improvement in playing ability, the skills needed to expand a repertoire also stimulate a greater degree of creativity that is beneficial in composing and arranging original music. With so many positive developments stemming from an expanded repertoire, it only makes sense for musicians to seriously consider including the following strategies into their daily routine.

The Benefits of a Well-Rounded Skill Set

Musicians often favor one style of learning over the other, with their personal preferences often resulting from the manner in which they originally learned to play. It is simply human nature to utilize that which is most familiar, and quite a few musicians are incredibly skilled at learning through one method but are merely passable when tasked with utilizing the other. To be able to thoroughly expand a repertoire in the most efficient way possible, musicians are best served by developing their ability to learn both by ear and by the page.

It is important to note the difference between merely being able to learn using both styles and being extremely proficient in both to the point that there is no longer any preference for one or the other. For those who learn by ear, the benefits of expert proficiency in reading music from the page are clearly evident, while those who utilize the page sometimes develop an almost psychological dependence on having the sheet music available at all times even when a piece is committed to memory. Those who are highly proficient in both styles often find that they have more memorization cues at their disposal and are therefore able to expand their repertoire by a significant degree.

Strategies for Encouraging Memorization

Committing a piece of music to memory is a critical part of building an extensive repertoire that can be accessed on relatively short notice. When musicians arrange their daily practice sessions, they often favor the pieces that are part of an upcoming performance and adopt what seems to be an efficient approach for preparation. While this is an intuitive strategy, it is actually an inefficient use of time in the long run. When other pieces are ignored in favor of those required for an impending concert performance, the musician will have to devote more time and energy in the future to sharpen the other pieces in their repertoire that were largely ignored in advance of a performance.

New pieces being added to a repertoire will require a greater investment of time at first, but that does not mean that a musician should drop everything else while learning something new. Instead, the pieces that are already included in the repertoire should be made part of the daily practice schedule using a rotating and overlapping approach. This means that the pieces are rotated into the practice schedule with enough frequency that they remain sharp and become firmly entrenched in the memory of the musician.

It’s certainly helpful to read an article or watch a video… but being able to engage in a back-and-forth regarding the most detailed aspects of a specific subject is something I feel is invaluable.

Offering live trading recommendations through day trading chat rooms, Investors Underground is a company providing subscribers with highly detailed and easily accessible resources suitable for traders of all skill and experience levels. In order to gain a deeper understanding of their services and to hopefully benefit in the manner that so many others before me had, I purchased a subscription with the company several months ago.

During those past few months I have sought to expand my investing strategies through the educational resources made available by Investors Underground, taking advantage of the blog posts and video lessons, not to mention the practical advice routinely offered through the chat rooms. Having some previous experience in biotech stocks, I was pleased to see that many of the team members were able to offer expert insight into each of the following investments, strategies and styles:

• Equities and options

• Swing trading

• Short-biased swing trades

• Niche strategies

• Short-term day trades

Of course, the team members and moderators possess a varied skill set that includes styles and strategies beyond just those mentioned above, but I found these particular strategies to be most useful for my particular goals. This may be the program’s greatest strength, particularly since day traders from all backgrounds are very likely to find the information and insight they are looking for through Investors Underground.

In this Investors Underground review, I will go over the different subscription options that are available along with the various resources that subscribers will have at their disposal. Before going into greater detail, I’d like to broadly identify the positives and negatives inherent in a subscription.

Pros: Wealth of information regarding a variety of trading styles along with real-time updates and advice through chat rooms and daily watch lists.

Cons: The fact that there is so much information available may overwhelm new day traders, but this overabundance is mitigated by the help of moderators and the availability of blog posts, video lessons and other informational resources.

Evaluating Costs and Selecting a Package

Investors Underground offers four subscription packages (two distinct packages – standard and elite – paid on either a monthly or annual basis), and it is probably best for each trader to take some time to figure out which package is most ideally suited for their specific goals. The packages are as follows:

• IU Standard Annual ($1,397 per year, or $117 per month)

• IU Standard Monthly ($197 per month)

• IU Elite Annual ($1,897 per year, or $158 per month)

• IU Elite Monthly ($297 per month)

All of the packages include the InvestorsLive scans, bi-monthly webinars and access to the Momentum, Swing and OTC Chat Rooms, with the Elite package offering weekly recap video lessons along with access to the video lesson library. Obviously, the cost is reduced significantly over the course of an annual subscription compared to the monthly option, but traders who want to sample the program first may prefer the shorter commitment despite the increased cost per month.

Personally, I started out with the Standard package for one month before upgrading to the Elite package at the annual rate. This was mainly because of the access to the video lesson library, which has proved to be an incredibly valuable resource in expanding my knowledge base and in helping me develop a deeper understanding of the styles and strategies at my disposal.

Utilizing the Daily Watch Lists

Even before subscribing to Investors Underground I had heard quite a bit about the daily watch lists generated in advance of each trading day. While I knew that subscribers held these lists in high regard, I did not have a clear understanding of just how much I would be able to benefit from these scans, particularly from the inclusion of the high-volume stocks. I have now come to rely on the information provided in these watch lists and spend my early morning hours developing a plan for my trading day based on this resource.

Varied Expertise Available Through Team Members and Chat Room

There have been many instances in which I was able to find specific pieces of information regarding a certain investment style from one of the moderators in the chat rooms. When I had a question about points of inflection and points of exhaustion, I received a response from Nathan, an investor with more than a decade’s worth of experience and an expert-level understanding of the subject I was asking about. When I asked about swing trading, I was able to benefit from the advice of Michele and Sandro, both of whom have specialized in different facets of this particular style. It’s certainly helpful to read an article or watch a video that provides detailed information, but being able to engage in a back-and-forth regarding the most detailed aspects of a specific subject is something I feel is invaluable.

Taking Advantage of Additional Resources

If I could start over, the one thing I would do differently would definitely be to just go ahead and invest in the educational training course bundle before doing anything else. After about six or eight weeks as a subscriber, I purchased the Textbook Trading Education Course at the reduced rate of $597 (down from $997). I was concerned about the cost at first, but I had performed so well during my first two months of trading that it was less cost prohibitive than it initially seemed when I first joined.

After going through the course several times over and applying what I had learned, I wound up investing in the Tandem Trader Educational Course as well. At $697 (also reduced significantly from $1,497) and including over 14 hours of actionable information, it was well worth the price, but I should have just bought the bundle that was available for $1,097 with a promo code.

Out of all the investing I have done over the past few months, this is probably the lone example in which I utilized an inefficient approach. Obviously, I was still able to yield a serious benefit despite missing out on the savings available through the bundle. On the whole, I have found Investors Underground to be a worthy endeavor that includes exceptional educational opportunities from knowledgeable and experienced traders.

]]>http://johnrossjesensky.com/an-in-depth-investors-underground-review/feed/0Glen Hansard Demonstrates the Virtuosic Power of Musichttp://johnrossjesensky.com/glen-hansard-demonstrates-the-virtuosic-power-of-music/
http://johnrossjesensky.com/glen-hansard-demonstrates-the-virtuosic-power-of-music/#respondThu, 21 Jan 2016 17:31:32 +0000http://johnrossjesensky.com/?p=53Outside of the classical realm, very few performers are able to pull off a live performance in which they play a full set without the benefit or support of a backing band. When Eddie Vedder and Glen Hansard promised to do so a few years ago — with Vedder playing songs on the ukulele, no less — I was so intrigued by the prospect of two well-established musicians performing as a true solo act that I picked up a pair of tickets to the show in order to see both performers live and in person. It was a long journey for me to get there, and I had to do some quick research on laughlin nv bus tours if I was going to be able to get to the show on time, but the effort required to arrive at the venue on time ultimately proved to be more than worthwhile.

I was familiar with both musicians well before then, but I was less so with Hansard than with Vedder due to the latter’s long career as the frontman for Pearl Jam. While I was unbelievably impressed with Vedder’s electrifying ukulele set, I was incredibly moved by Hansard’s performance. I was particularly moved by his vocals, which carried to the back of the concert hall without a microphone and seemed to genuinely reflect the emotion of each song he performed on stage.

So when I recently came across a cover version of David Bowie’s “Ashes to Ashes,” which was performed by Hansard in the aftermath of the rock icon’s passing, I knew that those in the audience that day must have been able to truly feel every emotion expressed musically by Hansard. Even just listening to the recording conveyed the virtuosic power of music as expressed by Hansard, a wonderful musician whose solo work is absolutely worthy of the highest praise.

Whenever I listen to Hansard’s playing with the Swell Season and now through his solo work, I will remember how the Irish musician understands how powerful music can be and how all performers have the rare opportunity to connect with an audience through a live performance. From what I recall about the Hansard-Vedder performance, Vedder was the more talkative of the two and seemed more willing to engage the audience in a bit of banter, but I also remember walking away feeling as though I learned a great deal about Hansard as well. The difference, of course, is that Hansard was able to use the power of musical performance to convey the emotion he was feeling, and that is something that orchestral performers can certainly relate to.

]]>http://johnrossjesensky.com/glen-hansard-demonstrates-the-virtuosic-power-of-music/feed/0On Developing Talent and Enhancing Creativity in Musichttp://johnrossjesensky.com/on-developing-talent-and-enhancing-creativity-in-music/
http://johnrossjesensky.com/on-developing-talent-and-enhancing-creativity-in-music/#respondWed, 06 Jan 2016 18:33:34 +0000http://johnrossjesensky.com/?p=50Among the most common misconceptions in music is the belief that musical talent is something that is inborn and that those without it will only encounter endless frustration in any attempt to learn the intricacies and nuances inherent in the composition and performance of music. Certainly it is of great benefit to be musically gifted in some way, but it is not necessarily a prerequisite to have perfect pitch or to have the ability to play by ear in order to have a promising future in music in any number of capacities. In fact, the presence of musical talent is also not a guarantee that an individual will be able to reach their musical potential, as it is still essential to properly develop that talent and to work diligently to enhance musical creativity.

This should come as welcome news to those who love and appreciate music but have been affected by the common misconception that a natural predisposition was a requirement to play any instrument or to write original music. Being able to play an instrument is a skill that can be learned by anyone, but it does take time and commitment to learn how to do so. In the same way that a professional offering services relating to air conditioning glendale az has to learn and develop the ability to work on a variety of different HVAC units, musicians have to understand that there is a steep learning curve involved in playing all kinds of instruments, whether they are brass, percussion, string or woodwind.

Perhaps it is this steep learning curve that leads many to adopt a belief that natural talent is a requirement if one wants to play any musical instrument. It is somewhat easy to understand, as beginners can become easily frustrated while learning all of the intricate aspects that are so vital in music. This frustration may also be magnified to an unbelievable degree if the beginner is in the company of someone blessed with a natural ability that makes the process of learning to play that much easier. Just because it may be easier for some at the outset, it does not mean that there are some people who will never be able to become musically proficient.

With this misconception cleared up, it is important to address an equally pressing issue regarding how to develop musical talent and enhance musical creativity. The same misconception that leads to many aspiring musicians abandoning their pursuit can also lead many talented musicians to believe that developing their skills and adopting strategies to enhance their creativity is completely unnecessary. It should be more than evident that this is not the case, but there are still many talented musicians who fail to progress in the manner they should due to an unhealthy reliance on their natural ability.

These talented individuals must seek out teachers and programs that are capable of helping to properly develop their skills while also stimulating a healthy and creative mindset toward musical performance and composition. It is equally important to work with other talented musicians as well, especially those who may be interested in different genres and styles of music and will therefore assist in expanding the musical influences that are available. Working with teachers, programs and fellow musicians also ensures that a talented musician is also frequently challenged in a way that furthers their abilities and allows them to think of music from many different perspectives and approaches.

]]>http://johnrossjesensky.com/on-developing-talent-and-enhancing-creativity-in-music/feed/0Music’s Impact on American Life Not Reflected in Current Economic Climatehttp://johnrossjesensky.com/musics-impact-on-american-life-not-reflected-in-current-economic-climate/
http://johnrossjesensky.com/musics-impact-on-american-life-not-reflected-in-current-economic-climate/#respondMon, 21 Dec 2015 18:18:34 +0000http://johnrossjesensky.com/?p=47It must be quite difficult to develop a clear understanding of the frequent financial slights experienced by musicians from the outside looking in. After all, it seems more than evident that music’s most popular performers enjoy access to a lavish lifestyle that few others could ever dream of affording. There is a significant difference, however, between perception and reality when it comes to the economic factors influencing the music industry, and it seems apparent that there is a tremendous need to reevaluate the way music is valued in the current economy.

When most people think of music, they likely perceive it as something they value yet still take for granted on a regular basis. It also seems fair to assert that these same individuals would surely recognize the immediate and negative impact of music’s absence. Similar to the importance of the systems responsible for air conditioning Phoenix, music is an important art form that enriches our lives in ways we don’t always understand completely. Though most people have a deep appreciation for music, it has become increasingly problematic that there exists an apparent unwillingness to pay for access to that music.

Many in the music industry would be quick to point out just how pervasive music is in our daily lives, noting that it is such a constant presence that its absence would radically alter just about every aspect of our lives. Though this may seem like hyperbole, this fact is easily understood by simply spending a single day observing just how frequently music can be heard. Nearly every art form relies on music in some way, but digital advancements have changed the way we access and pay for music, and this has caused a great deal of harm to those who are most responsible for creating music.

There have been a number of estimates that indicate a major shift in the way musicians can be compensated, with 100 million online downloads today being equal to the financial impact of selling 500,000 units during the 1990s. This has an effect on the industry from top to bottom, and the impact is probably most acutely felt by musicians who have not yet achieved a level of notoriety among fans and are therefore forced into accepting deals that offer no hint of long-term financial security. It should be quite clear that the whole industry suffers when so many musicians are unable to earn an income commensurate to their ability level. Outstanding musicians are essentially being forced out of the industry, which limits innovation and hinders the creative processes of many musicians.

While it seems to be clear that there is a significant problem in the music industry and the economics that support it, it is still unclear what solutions are viable for restoring a more realistic value to the music these artists create. Consumers have now become accustomed to having access to unlimited amounts of free music, and attempts made by musicians and other industry professionals to limit this access has only resulted in serious backlash from fans. Perhaps the first step is to educate consumers on the many ways in which the economic factors harm established musicians and also significantly limit the possibilities for new artists to gain a foothold in the industy.

Anyone who wants to see musicians thrive and to continue to have access to this essential and artistic industry should take some time to reflect on the value that music provides to their daily lives. There was a time not too long ago in which consumers were willing to pay a reasonable amount for access to music, so clearly there is inherent value in the music itself. In order for the continued advancement and perhaps even the survival of this art form, there needs to be a radical economic shift in the way consumers view the music industry going forward.