Select Your Topic

“Not Old, Gold” Archives

Find Things

Category: Video

This is another guest post written by Celina Conner. If you’d like to write a guest post please contact me.

YouTube marketing has been gaining momentum and companies exploring the benefits of Video Marketing are continually increasing. Because more and more people prefer watching videos over reading an article about a product online, businesses take advantage of the entertainment that videos provide in selling their products or services. With that being said, video marketing is becoming an essential part in any company’s business strategy.

However, getting people to view your YouTube channel is not all there is to it. While gaining page views is important, turning your visitors into buyers is another challenge. If you have a YouTube channel and you have millions of page views but fewer sales, there might be some discrepancy that needs to be fixed.

Let us help you analyze where the glitch is so that you can improve your marketing on YouTube. Here are five probable reasons why your YouTube marketing does not convert.

1. Your videos are too long. Yes you may have the most dramatic video about care-giving service, but before people reach the end of it to recognize your company name they stop watching. People lose interest after the first two minutes because most of them who are online have shorter attention span.

2. Your video title is dull. People who look for products or services online usually are captured by interesting titles since it is what they see first in the search engine results page (SERP). Your videos may not even bring in the traffic because the video labels do not stick and are not appealing enough to grab their attention.

3. You have not given a clear call-to-action. A visitor may have enjoyed watching your video but this page view will not convert to a sale because he/she have no idea what you want them to do. Many companies make this mistake because all they were focused on was gaining page views. Your brilliant video marketing may be beautiful but it defeats its purpose if you do not inform your visitors a clear call-to-action after watching it.

4. You have not maximized YouTube’s features. YouTube is continually improving its interface to provide better service to individuals and companies alike to market themselves. For some users, they can actually choose the thumbnail that will show in the search page. There are settings that will make your channel more branded and will present your videos better such as customizing the background and choosing the “Player View” layout. There is now a “Post Bulletin” tab that you can use to inform your contacts and subscribers about your video updates. And there are plenty more if you explore YouTube’s features and use it to your advantage.

5. You are not uploading videos regularly. As with all things, not following up will definitely make you lose the opportunity of converting your viewers to be buying customers. Uploading a video with too long periods in between is not wise for it gives other companies in your niche the opening to steal your viewers and turn them into their customers mainly because they are more diligent in uploading their video ads.

So how can you reverse these and increase your YouTube views and convert them into buying and loyal customers? Let me give you some tips:

1. Create videos that are less than two minutes. Carefully conceptualize your video to be short yet creative and too irresistible not to be purchased. Make it unconventional and interesting that will make your subscribers share it to their friends and contacts.

2. Think of keyword-rich video titles that are concise and catchy. Make sure that it is relevant to your video else, you will just annoy your viewers for tricking them into watching your video that is totally unrelated to the title.

3. These people landed on your YouTube channel because you have what they are looking for. Then plainly tell them what you offer and direct them how to acquire it. If they need to fill out a sign up form, tell them. Do they need to contact your sales representative? Provide the information in a clear way. Don’t be passive about it and instead give out a clear call-to-action for them to follow.

4. Take time to explore the features of YouTube and research latest trends how to make your channel and video more appealing to customers.

5. Create a series of videos that will be uploaded on a regular basis to draw people in. You may make video ads in a story line that are segmented which you can upload throughout the week. Any approach will do so long as you post videos frequently that will make people check out your channel more often.

It is time for you to translate those millions of views into millions of dollars. Review your video marketing efforts if you fall in any of those we mentioned above. Heed our advice and see how you can convert your visitors into loyal patrons of your business.

Like this:

We keep getting told that video is the future of the internet. Well, that amongst other things, but I happen to agree that video is always important for your business website or blog.

It’s something I’m striving to do more of for my business, and now I have a baby son, more of in my personal life.

However getting these videos to look professional can be a challenge. Even with the relatively cheap software, editing and “composing” videos for use on your website, or to celebrate a family even, birthday or just because, can be time consuming and frustrating.

Creativity In Motion (http://creativity-in-motion.com/) is a business that creates videos for your business, or for weddings or celebrations. They can create memories, or professional business videos from footage, photos, images etc that you already had.

There is no affiliate link from me, it’s just a great video service that is in need and I get asked about all the time.

One of the great services for your business are intros and outros – that is a little snippet at the start and end of your videos to give a professional touch to your videos. Your logo appearing with a sound or music, you’ve seen them on a lot of videos, but until now I haven’t known where you get them made. You can see samples here.

It’s time to dig out all those digital photos I’ve taken and actually do something with them!

WordPress has lots of useful features, and the latest version keeps adding to them. A quick three and a half minute video will show you my three current favorite features that you might not know about.

If you need to see anything more clearly, you can change it to 720p HD and watch full screen.

Now this post is going to be slightly ironic as it’s text but hey I do lots of videos too! Unless you have been living on the moon for the past few months, you may have noticed that video is taking off, when it comes to delivering information through your blog.

Online marketing videos are the latest craze for people wanting to promote themselves, their company and their products. Making the jump to video is easier than ever, and we need to keep up to date with new technology developments to keep our blog at the forefront of people’s attention!

Here’s why using video on your blog can provide a cheap, easy and engaging way to encourage people to come to your blog, stay a while, and then return to it again and again…

You get your message seen by your target audience

These days, people have less and less time to spend on…just about everything! Long pages of text may be informative, but it could put some of your potential customers off if they think they’re going to have to spend time reading it. Video, on the other hand, is quick and easy to watch and is seen as entertainment, not effort.

Just as with writing, as long as your video is interesting and tuned in to your viewers needs or problems, you have a potential customer’s full attention. But stray from this for just a moment, and your viewer becomes bored and will click away.

You put yourself out there as an expert

When you create a video you are automatically seen as an expert in your field. This gives extra credibility to your business as you become the right guy to go to with the answers to problems in your field. Put some useful information in your videos, not just sales messages, and you’ll build up a loyal following of viewers.

You have the potential to educate your customer base

By its very nature, video is a visual medium. It is much easier for your customers to watch a short tutorial video than it is to read through a heavy technical manual, just to understand a simple point or technique. This method alone can slash your customer support costs, by providing an opportunity to help without going through the lengthy training manual production process. Many people absorb information better through viewing it, so it offers a double advantage.

You have an opportunity to build up trust in your online relationships

Your audience is not stupid – people instinctively know what is a sales pitch, and what isn’t. As soon as people some sense they are going to be sold to, they’ll leave you and go somewhere else. By putting your message on video, you have the opportunity to let your customers see your face rather than your company, let them get to know you, and make them more inclined to use your services.

People only spend cash with people they trust. The best way to build trust is to answer their concerns honestly, without hype or spin, and instead of trying to sell them, make it easy for them to buy.

You can get your video message out quickly and easily, to a large audience

To make the largest profits from the least expense in any business, you need to find a good customer base that are looking for your products. By listing your on-line videos on sites such as YouTube or Vimeo, with effective use of relevant keyword tags you have access to a huge audience. It has never been easier or cheaper to create effective online marketing videos to promote your business, church or non-profit organization.

With just a little thought and effort, you could be reaping the benefits of online video marketing without spending a fortune.

It’s not an April Fools joke, honest! I’m offering a new low price of $47 (actually over 50% off) for over five hours of WordPress training videos! There are over 50 training videos to take you through everything you need to know to get started with WordPress today!

Why the reduced price?
There are a few reasons I’ve reduced the price permanently. First, I have sold a lot of these videos and now they’ve been out for a while I would like to share them with others who perhaps could not have afforded them.

Also I don’t have the time to keep them up to date, and with the release of WordPress 3.0 in a couple of months, there will be more features that will be missing from the videos. The videos will still all be relevant and useful (check out the full list here), but there will be too much to keep up with.

What versions of WordPress are these videos for?
The videos will work for WordPress 2.7, 2.8 and 2.9.

Another video for you this week. There are numerous free reports released every week it seems, but there is some great stuff in the middle of it all. The quick (just over 2 minutes) video below covers:

Blog Traffic Fisher is a new free 5 day course to help you get more traffic for your blog quickly. Very good stuff.

Nathan Hangen has grouped two years of expert posts into a free ebook, you don’t even need to sign up to get it. There is a premium version available for purchase too.

Income Blogging Guide Blueprint – The course has closed but our free 95 page report is still available, so if you haven’t got a copy it’s free and contains no affiliate links.

Oh and apologies for the brief cut at the end, my camera battery died halfway through the next sentence so I clipped it early.

My course (along with Andrew of course), Income Blogging Guide closes at 11.59pm EST tomorrow (Wednesday 27th January 2010). We won’t be taking any new members for at least a few months so we can concentrate on our hard working current members and give them the best support possible. At least you won’t hear from me for a while.

If you want some realistic promises and expectations, take a look now, or all you’ll be stuck with over the next few months is Gabe and Max’s internet thing (see video below). Quality stuff.

Like this:

A quick (under 3 minute) video for you covering some of the things I learned this week. The sites I refer to are Picnik photo editor, Twitter Feed and John Haydon. Also in the video look out for a special surprise guest appearance in the first 20 seconds….

Like this:

Another video for you this week, I’ll list below it the sites I mention during it. Of course these videos should be about you, but a couple of things I learned from doing this video:
1. I need a new Flip video camera, this one is giving too much static.
2. I need to lose some weight. After the festive eating season of course!

I’ll be “closed” from December 21st to the New Year. It’s a short break made longer by the holidays and the time of year is just too busy to try and keep everything running smoothly. So rather than disappoint people I’m officially closing the BTG workshop doors for the few days in-between the customary holidays.

Let me know what you think of the video in the comment section below. The audio on my Flip is playing up, giving me a lisp-type sound – unless I’ve developed a lisp since I last did a video. Should I do more videos? If so, what would you like to know?