Like most broadband providers, Comcast has realized it has been leaving ad-dollars on the table, and is now getting pretty aggressive about trying to mop some of that up. It needs to in order to finance some of the network build-outs it has to undertake in the near future.

AdWeek reports that this deal smacks Google on its nose. Google was supposedly “in negotiations with Comcast on a wide-ranging deal that would let the Internet giant sell not just online ads but would also give it access to cable inventory.”

One does wonder how AT&T feels about this deal Yahoo has cut with its arch nemesis.