WELCOME TO THE DRAYTON BIRD BLOG - Commonsense about marketing, business and life

Leave now if easily shocked or politically correct. Otherwise, please leave your comments. Statements such as "brilliant", "hugely perceptive", "what a splendid man" and "can I buy you dinner at the restaurant of your choice" are all greeted with glee.

If you like, I'll e-mail you each new dollop of drivel when I publish it. Just click here to subscribe. If you want to succeed faster, get my 101 helpful marketing ideas, one every 3 days. People love them - maybe because they're free. Go to www.draytonbirdcommonsense.com and register. You also a get a free copy of the best marketing book ever written

Tuesday, 5 January 2010

The most amusing demolition of statistical tripe may be the joke that if my feet are in the oven and my head in the fridge my temperature may be on average normal.

I was reminded of this on seeing that web expert Gerry McGovern says the ideal length for a page on a regular web site (not a landing page) is 300 words. 50% of visitors will read all a 300-word page, but only 5% will scan 1,000 words.

"Ideal" meaning what?

The question is, which readers will read the longer copy; and which the shorter? And which among them will be most interested? No prizes for guessing - and heaven preserve us from experts.

The most amusing demolition of statistical tripe may be the joke that if my feet are in the oven and my head in the fridge my temperature may be on average normal.

I was reminded of this on seeing that web expert Gerry McGovern says the ideal length for a page on a regular web site (not a landing page) is 300 words. 50% of visitors will read all a 300-word page, but only 5% will scan 1,000 words.

"Ideal" meaning what?

The question is, which readers will read the longer copy; and which the shorter? And which among them will be most interested? No prizes for guessing - and heaven preserve us from experts.

Subscribe To

Facebook Badge

Drayton Bird Marketing Articles

The man Bird and his sad story

The CIM named Drayton one of 50 people who shaped today’s marketing.
And David Ogilvy said he “knows more about direct marketing than anyone in the world.” But don't blame him for all the crap you get sent.
He published his first novel, “Some rats run faster” when 27. Hardly anyone read this brilliant work as it had virtually no plot. 4 more books followed: “Commonsense Direct and Digital Marketing” – out in 17 languages; “Salesletters that sell” & “Marketing Insights and Outrages” and "Direct Marketing for Lawyers".
He's written over 1,000 columns, spoken in 50 countries and worked with many leading brands, incl. Amex, BA, Hargreaves Lansdown, Mercedes, Microsoft, Nestle, P & G, IBM, Unilever and Visa.
In 1977, he and two partners set up Trenear-Harvey, Bird & Watson, sold in l985 to O&M. As Vice-Chairman and Creative Director, he helped O&M Direct become the world's largest DM agency network, and was elected to the worldwide Ogilvy Group board.
He now runs Drayton Bird Associates and has interests in 3 other firms. The ones he never visits do much better.
This blog shows what all that has done to his head.