Once again - another fantastic WBF. In watching, it raised a question for me: I manage about 18 old, trusted domains within the same family of brands. Currently, the only significant cross-linking occurs in the footer, although only to a limited degree, and the link anchors are generic terms and brand names. Would it be considered link farming to redesign/rewrite the footer, and in the process, to better link between these domains, using keyword-based link anchors? May 15, 2009