AdSense for video (AFV)

AdSense for video overview

AdSense for video allows you to monetize your web-based video content. AdSense for video uses Google’s Interactive Media Ads (IMA) SDK, the technology used to request ads from within your Flash-based video player. The Google IMA SDK is an extension for Adobe ActionScript 3 that allows developers to make ad requests to the AdSense network, interpret ad responses and render ads. Many of the leading online video publishers use the IMA SDK to request and display video ads.

Overlay (non-linear): A text, image or rich media creative that usually appears over the bottom third of the content.

Figure 3: Example of an overlay ad

Full-slot (linear): A text, image or rich media creative that usually appears before, on pause, or after the content. Users need to close the ad before continuing to the video content, next video, etc.

Your video player will need to be compatible with this technology and you'll need to be comfortable executing the code integration independently. The setup process page will help guide you through the required steps.

Partner platform integration (if you don’t own the video player source code)

You can start earning money with AdSense for video even without writing any code. Below is a list of video partner platforms that have partnered with Google to integrate our IMA SDK technology.

We suggest that you use a video partner platform if at all possible. They often provide the easiest way to integrate and manage your ads. Feel free to contact them on how to get started with AdSense for video by using their video technology.

For video partner platforms that aren’t integrated with our IMA SDK product, you can still monetize with AdSense for video if they are VAST 2.0 and VPAID 1.0 compliant.

The VAST/VPAID ad request will execute the IMA SDK technology prior to making the ad request. This allows your video player to comply with the technology necessary to monetize your video content through AdSense for video.