Strategy

Content

This is the day-to-day running of a social media platform like Facebook, Instagram or Twitter. I offer a package – suitable for local businesses and small organisations – from £400 per month per platform*.

So every month I will:

roll out a consistent and engaging presence on social media tailored to your goals

share content that talks to your target audience on social and engages, entertains or inspires

create a mix of graphics, images or posts with animated text

share articles, news and stories to make you look ‘in the know’

engage with your audience with replies, retweets or comments in your business tone of voice

examine metrics and growth which I will discuss with you in a monthly report and phone call

Please talk to me for more information. And if you have greater requirements – eg for content or more channels – do get in contact.

Are you using social media to its best advantage? If you’d like some advice, I can help. This can come in the form of a face to face chat – or a full strategy that you can roll out in house. Either way, it’s a great idea to talk to an expert. I’m trained in Social Media Strategy and Marketing Planning and I offer two consultancy services:

1. You can choose a Power Hour.

This includes in depth market research prior to meeting and 2 hours of expert advice – you can choose from the following services:

an audit your social media feeds – I’ll take a professional look at your channels in their current state to see how they are performing – and give you actionable steps to improve them

an audit of your competitors’ feeds in your industry

research on where to find your target market on social media

research on marketing opportunities for your business on social media

tips tailored specifically to your business on how to improve social media use to gain traction – eg for brand awareness or driving traffic to your website

ideas for creative content which is tailored to your audience and which you can roll out

Prices at £250 for a small, local business.

2. I offer a full Social Media Marketing Plan.

This service can enable you to roll out a professional strategy for a campaign – say to launch a new product or service. Prices for a detailed report start at £750 for a small, local business. You can choose the following services:

a brand strategy for your organisation to gain competitive advantage on social media

a detailed social media audit analysing your channels and those of your key competitors

an analysis of new marketing opportunities

a social media campaign designed to create a buzz based on business goals eg. brand awareness or driving traffic to your website with suggested posts and draft content

research on where your audience can be discovered on social media and detailed ‘User Personas’ – profiles of your customers

information on your business’s Tone of Voice

ways to optimize your profile, platforms and posts

ways to create stand-out social media content

suggested metrics to measure performance

simple, actionable steps to roll out activity

Please talk to me for more information and check out references from happy clients.

I can create a range of content to showcase your business on social media. You can choose from blogs, visuals like photos and social media graphics, or audio-visual content like podcasts and videos. If you don’t have anyone in-house to create content, I can deliver a a one-off piece or a monthly package for your feeds.

VISUALS

I can develop eye-catching visuals including:

photos of your organisation, products or services

social media graphics

licence-freeimages for visual posts

sketchnotes

BLOGS AND WRITTEN CONTENT

Do you have a great behind-the-scenes story to bring to light? It might be glowing feedback from customers, how your organisation was founded or the story of an amazing service you provide.

I can create a range of written content including:

blogs

opinion pieces on an industry

top tips

case studies

I’ve worked across charity, current affairs, public sector, corporate and social features – so can tease a great story out of any business to engage customers and stakeholders. Written content is also optimized for social media sharing and for your website.

I can also help clients to write their own blogs, by suggesting and editing articles. For example, I helped one client to get published on websites with readerships in their millions, greatly boosting this client’s profile and website traffic.

VIDEO

I also create social media video – this might be a snapshot of your products or services told in a surprising and fun way.

With my background in broadcast TV, I can cut through the white noise of social media and create stories to bring your business offering alive, including:

short videos

GIFs

longer films or documentaries

podcasts

shooting scripts for new material

edit scripts (using existing footage that you may have in-house to cut a fresh film).

PRICES

The cost of each piece of creative content will depend on your needs – and budget! I can tailor a quote to your requirements. Please do drop me a line for an affordable quote.

Services

Channel Management

Do you want expert help to run your social media?

This is the day-to-day running of a social media platform like Facebook, Instagram or Twitter. For a limited number of clients, I can offer a package – suitable for most local businesses and organisations – at £400 per month per platform. This includes the up-front professional strategy tailored to your business*.

So every month I will:

roll out a consistent and engaging presence on social media – eg 1 -2 posts a day – tailored to your goals

share content that talks to your target audience on social and engages, entertains or inspires

engage with your audience in your business tone of voice

examine metrics and growth which I will discuss with you in a monthly report and phone call

*Providing an initial agreement of 3 months’ engagement of services. (NB This strategy includes two weeks work including the following industry research, objective setting in line with your business goals, content strategy, optimisation of your profile, influencer mapping, audience segmentation and working out your customer personas.) Please talk to me if your organisation has more strategic needs and I can price accordingly.

Please talk to me for more information. And if you have greater requirements – eg for content – do get in contact.

Strategy

Do you want a face to face chat – or an actionable marketing plan?

Are you using social media to its best advantage? If you’d like some advice, I can help. This can come in the form of a face to face chat – or a full strategy that you can roll out in house. Either way, it’s a great idea to talk to an expert. I’m trained in Social Media Strategy and Marketing Planning and I offer two consultancy services:

1. You can choose a Power Hour.

This includes in depth market research prior to meeting and 2 hours of expert advice – you can choose from the following services:

an audit your social media feeds – I’ll take a professional look at your channels in their current state to see how they are performing – and give you actionable steps to improve them

an audit of your competitors’ feeds in your industry

research on where to find your target market on social media

research on marketing opportunities for your business on social media

tips tailored specifically to your business on how to improve social media use to gain traction – eg for brand awareness or driving traffic to your website

ideas for creative content which is tailored to your audience and which you can roll out

Prices at £250 for a small, local business.

2. I offer a full Social Media Marketing Plan.

This service can enable you to roll out a professional strategy for a campaign – say to launch a new product or service. Prices for a detailed report start at £750 for a small, local business. You can choose the following services:

a brand strategy for your organisation to gain competitive advantage on social media

a detailed social media audit analysing your channels and those of your key competitors

analysis of new marketing opportunities

a social media campaign designed to create a buzz based on business goals eg. brand awareness or driving traffic to your website with suggested posts and draft content

research on where your audience can be discovered on social media and detailed ‘User Personas’ – profiles of your customers

information on your business’s Tone of Voice

ways to optimize your profile, platforms and posts

ways to create stand-out social media content including helpful apps

suggested metrics to measure performance

simple, actionable steps to roll out activity

Please talk to me for more information and check out my references from happy clients.

Original Content

Do you need video or images to fill your feeds?

I can create a range of content to showcase your business on social media. You can choose from blogs, visuals like photos and social media graphics, or audio-visual content like podcasts and videos. If you don’t have anyone in-house to create content, I can deliver a a one-off piece or a monthly package for your feeds.

VISUALS

I develop eye-catching visuals including:

original photos of your organisation, products or services

social media graphics

licence-freeimages for visual posts

sketchnotes

BLOGS AND WRITTEN CONTENT

Do you have a great behind-the-scenes story to bring to light? It might be glowing feedback from customers, how your organisation was founded or the story of an amazing service you provide.

I can create a range of written content including:

blogs

opinion pieces on an industry

top tips

case studies

I’ve worked across charity, current affairs, public sector, corporate and social features – so can tease a great story out of any business to engage customers and stakeholders. Written content is also optimized for social media sharing and for your website.

VIDEO

I also create social media video. This might be a snapshot of your products or services told in a surprising and fun way.

With my background in broadcast TV, I can cut through the white noise of social media and create stories to bring your business offering alive, including:

short videos

GIFs

longer films or documentaries

podcasts

shooting scripts for new material

edit scripts of existing footage that you may have in-house.

Do talk to me for affordable video content that’ll put a spark in your social media.

PRICES

Blogs start from just £75

A short video costs from £250

Monthly packages for visual posts for say, Instagram or Facebook, start at £300.

Please note, I need to do a short consultation to make sure any created content is a fit with your business objectives. The price for this starts at just £200 depending on the size of your organisation – and this content strategy can then be applied to multiple pieces of content.

Obviously the cost will vary according the length and complexity of the piece. A discount applies for multiple orders (eg 6 blogs or 4 videos).