Supreme x Rolex Submariner for Spring/Summer 2013

Supreme continue to up the anti with their collaborations, today announcing a custom Supreme Rolex Submariner for Spring/Summer 2013.

By now, we shouldn’t be surprised by the scale of any Supreme collab, but this one did kind of give us a little shock. It is Rolex after all, and Supreme have managed to put “FUCK EM” on the face of a Submariner. Keeping things classy, the Submariner is a classic black faced, brushed metal bodied, white detailed model that looks more than reputable. It’s reminiscent of the Mark McNairy “Fuck You” embroidered pocket squares that had a world of class to them while also have that “don’t give a fuck” attitude of skate culture.

This Submariner also features the Supreme box logo engraved on the back case. A nice finishing touch that keeps the branding out of the way and puts this collaboration in line with the more subtle, high-end product that Supreme offer.

There’s no official confirmation that this will definitely be in the SS13 collection, or that it’s even an official collaboration, but we’re quietly hoping that it will, given the way that Supreme have teased it onto the internet much like their recent announcement of their second collaboration with COMME des GARÇONS. This one’s for the true ballers.

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.