However, very few consumers (only 21%) find the emails they receive from their favorite brands to be memorable.

“The key to successful campaigns is standing out in the inbox, encouraging your customer to read your message, and prompting them to take action,” says Samantha MacDonald, Digital Marketing Specialist at Web Solutions. “By crafting captivating messages with actionable steps, you’re more likely to reach customers, form a relationship, and ensure your marketing efforts are being acknowledged and appreciated.”

For more tips on how to create memorable emails, check out the infographic below by Litmus and Fluent. Keeping things simple is a key best practice they highlight: focus on one subject or call to action per email and design concise content that’s easily readable on all devices.

Web Solutions works with clients to develop email marketing efforts focused on communicating with prospects and clients more effectively.

Our email marketing efforts produced positive results: Expro Meters enjoys 38% more opens and 52% more click-throughs than the industry average. They’ve also seen a 33% less bounces and an overall list growth of 92%.