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Browns will focus on UK artists

Browns Focus, the first unisex venture by 25-year-old fashion retailer Browns, is due to open on London’s South Molton Street next month.

It intends to be a showcase for “the most dynamic youth-style labels, in an innovative contemporary arts surround”, according to a Browns spokeswoman. Men’s and women’s clothing will hang side-by-side.

The interior has been designed by design duo Miller Miller, whose previous works include the revamping of a warehouse for Donna Karan’s celebrated London Fashion Week Party.

Browns Focus is keen to commission young British artists to design installations for the window; the first of these will be by design company Inflate, which has recently shot to fame with its plastic inflatable creations.