Olympus Mju Tough camera range reaches milestone

Olympus has announced that their hugely successful Mju Tough range of cameras has sold 250,000 units in the Australian marketplace.

Three years ago, Olympus released the Mju Tough, which was the first-ever digital camera of its kind, offering consumers with world-first waterproof and shockproof capabilities, which have now become the products trademark.

Lisa Forrest, marketing manager, Olympus Imaging Australia commented, “this important milestone reaffirms Olympus’ position as one of the industry’s leading innovators. Our cameras are designed and built by people who are passionate about photography and always have consumers’ needs at the top of their mind.”

“With a quarter of a million Australians owning an Olympus Tough camera within three years, it’s clear that we’re onto a winner.”

To celebrate this announcement, Olympus is adding two latest editions to their line up, the Mju Tough 8000 and the Mju Tough 6000, both represent the ninth and tenth Mju Tough models in the Australian market.

The 8000 is the top-of-the-line camera, with waterproof protection for 10 metres, shockproof to two metres and crush proof to 100kg.

The 6000 is also waterproof up to three metres, shock proof to 1.5 metres and can also withstand snow temperatures as low as -10°C.

Both are some of the strongest cameras around and will hit retail stores on 2 March 2009.