1984: when Kim Kardashian took her first selfie

Kim Kardashian, clearly an evil genius where marketing is concerned, has just been revealed as the latest cover of Adweek, the weekly mag for advertising and media types. The interview which accompanies said cover sees K open up about her app, Kim Kardashian: Hollywood; the Kardashian clan ("We are a normal family," etc); her upcoming book of selfies, Selfish; and her plans for the future of brand Kim. Here are three of the most interesting snippets (asterisks are all ours).

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She might seem to be everywhere, but this is actually a chill period

"I've really cut back in the last two to three years. Before then, if I thought a product was fun, I would attach myself to it.* Now, I really want to make sure the messaging is right and that I stand by the product 100%. I want to make sure it's an authentic fit and that I'm not just doing it for the check or because I think it's a good look."

*Charmin toilet paper, we're looking at you.

Picture: Adweek

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There are more apps coming

"I hope to have a bigger presence in the tech world. I love coming up with different app ideas, and I have a few more that are coming out. Once you get started and you have this creative bug of ideas... I just want to create more apps."

Picture: Instagram/kimkardashian

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Her first selfie

"[I took] my first selfie in 1984, and that opens up the book. For a decade, I've carried a big digital camera, and I think it's just fascinating to see the process of what types of photos evolve. Mine started off on digital cameras, then they went to a BlackBerry and then a smartphone. There's just such an evolution of the selfie. And I captured that, I think, really well."