Blog:December2016

John Calipari, Naismith Memorial Basketball Hall of Fame coach and head coach of the University of Kentucky men’s basketball team, is launching a new weekly podcast in partnership with Midroll. Cal Cast will feature a variety of topics and high-profile guests from the world of sports, leadership, business and entertainment. “This podcast is a new way for me to connect with people and to talk honestly with high profile guests who all have very interesting…

Comedian Chris Gethard explores the sometimes twisted minds of his listeners and unravels the mysteries of their dreams in a brand new, eight-episode Earwolf podcast, “In Your Dreams with Chris Gethard,” presented exclusively by mattress company Casper. Gethard has already proven himself adept at engaging listeners in deep and funny long-form conversation in his popular Earwolf podcast, “Beautiful Stories from Anonymous People.” With “In Your Dreams,” he sharpens his focus on the unconscious lives of…

The Interactive Advertising Bureau just released version 2.0 of the Digital Audio Buyer’s Guide, led by Jennifer Lane, Industry Initiatives Lead for Audio. It’s a valuable reference for digital ad buyers, documenting in one place many of podcasting’s unique advantages. As a member of the IAB’s Digital Audio Committee, we at Midroll are happy to contribute our research on podcast ad effectiveness to the guide. Highlights from the guide include: Audio is on when screens…

Being the most popular Asian marinade in the U.S. doesn’t mean there still aren’t masses of potential converts out there seeking unique flavors to make every ingredient more yummy. That’s why Clorox’s Soy Vay brand turned to podcasts. “While we have a great base of loyal Soy Vay fans–and are the #1 Asian marinade–we’re still very much in a place of introducing people to the brand and our great tasting sauces and marinades,” said Molly…