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Current thinking. Subject to change. MARKET CONTEXT INTERNET VIDEO TRAFFIC CONTINUES TO RISE IN UK AND AROUND THE WORLD BBC iPlayer reported 90m online TV content requests in September 2011 Virgin Media BBC iPlayer TV requests were an additional 23m Ericsson believes IP video will grow to over 90% of network traffic in the next few years Cisco predicts global internet video will increase from 2.7 to 19.5 exabytes (1m larger than terabyte) by 2014 PROLIFERATION OF INTERNET ENABLED DEVICES DRIVING CSP/CDN STRATEGY Redshift research found 35% of UK viewers watch more TV on mobiles than 2 years ago Content Providers use multiple CDN partners for greater reach, burst and economic benefits The rise & range of connected devices offers Content Service Providers increasing options to reach their customers