CHANNELS

LinkedIn Posts

Likely drawn in by the musicians and bands that helped push the network into the mainstream in the first place, MySpace still offers something people want. Google+, for all of their brute force efforts, doesn’t seem to have that figured out yet.

LinkedIn began trading under the LNKD ticker symbol on the New York Stock Exchange today, pricing its IPO at $45 per share – the high end of the range expected by investors. That would have given the company a $4.5 billion market cap on $243 million in net revenue in 2010, but that’s not where the price has settled. Jumping as much as 173% above that $45 share price, the stock is currently trading north of $106 and has gone as high as $122.70 today.

You may have heard that Facebook recently hit 500 million members. According to Google AdPlanner, in June the popular social network received 540 million unique visitors, so there’s some evidence that the site’s open graph initiative is working in expanding the reach of the site even beyond its massive user base.

But what’s really interesting is how Facebook has penetrated the wealthy web. First, a little background on why we focus on internet trends among $100,000+ households. The only site which reaches more wealthy US users is Yahoo, who reaches 56% of the $100k+ online population, compared to Facebook’s 51% (Google may reach more, though they don’t include themselves in their AdPlanner stats, so it’s difficult to pinpoint exact numbers).