Category cold email

The initial contact with a potential client is important, but success more often than not lies beyond that initial phone call or email. Sales reps who make multiple attempts to contact a buyer have a 70% higher contact rate. The basic rule of thumb is that a salesperson should make a minimum of five attempts …

Feeling stuck in a sales slump? Don’t worry – we’ve all been there. Sometimes key deals fall through, external circumstances are stacked against you, and you just flat-out can’t find your sales rhythm. Like stepping into quicksand, you can quickly feel helpless – no matter what you do, you aren’t getting any closer to crawling …

I’m a big “rule of thumb” guy. Rules of thumb are like templates; they take the thinking out of it and give you something that usually works most of the time so you can focus your brainpower on the stuff that matters. This approach extends to cold email. I have 10 “rules of thumb” that …

A successful business is never satisfied. Good enough? Average? Head above water? Those are fine for the “others.” The name of the game is growth. Profitability is obviously important, but long-term profitability cannot happen without growth. What’s worse, “just” being profitable may end up hurting you in a variety of ways down the road. You …

We (LeadFuze) have partnered with Sujan and Mailshake for a while. Now, we’re officially integrated with their awesome email tool. This blog post provides a way to visually share what that means for you. Throughout the post, I’ll show how to get the most from LeadFuze + Mailshake when it comes to sales. You may …