Designing My New Logo

I’m designing a new logo for myself. I’ll print off business cards, promotional materials, and redesign my website around it sometime soon. But first, I needed the logo.

This is what I came up with. I may still fiddle with it a bit, but that’s basically it.

I thought I’d post my sketches for this design, for anyone who’s interested in my process.

Here’s my first sketch.

This was my brainstorming sketch. I had an idea of what I wanted to do, but wasn’t quite sure how to accomplish it yet.

You can see the very first, rough attempt in the middle. Then a more detailed, refined sketch on the left. That was way too detailed for a logo, so I simplified that on the top right. Since the simplified version eliminated the little girl, I sketched out another idea with the girls on the floor drawing.

This one is almost the finished form. I wasn’t happy with one of the curls in the hair, though. So, I added a few curls to experiment with. You might note that the final version incorporated some of these curls.

This is very close to the final version of the girls. As you can see, I didn’t like the paper on the floor and made a couple of extra attempts at it.

Then I just played with positions and fonts to come up with the finished logo.