Social Media fatigue…Or Social Media hysteresis

John Bell wrote an interesting post on his blog, reacting to George Colony @ Le Web who said “We believe social is running out of hours. Forrester believes we are reaching the limit of hours that people can give to social.”

Maybe a kind of fatigue…but also an hysteresis.

If we summarize -a lot- what’s happened these years:

we pushed people to enter into a very strange ecosystem, in which private became public, and in which public can be experienced very deeply

I think that it’s a retaliation effect: what we get in becoming more “social” is not that crazy for everybody. So because we pushed people to “publicize” their privacy, I think they -we- take it back home, in a more personal cloud.