Weight loss has turned into an industry, but it is really nothing new.

The weight loss industry has been profitable since the 1800s – or maybe even earlier.

If you need proof that the weight loss industry isn’t new, consider the story of Bernarr Macfadden as told in “Mr. America.”

Most weight loss plans have been recycled over the years. The benefits of an all-milk diet and the miracle of a high protein diet aren’t new.

At some point, we decided that eating less is not the answer to losing weight. Instead, we’ve decided that, in order to lose weight, we need to find the foods which cause us to lose weight.

This concept must work so well because it fits with today’s addiction to purchasing and consuming. Unless you embrace the minimalist way of life, taking things away is just not something that fits with our lifestyle. We would rather add to our lives.

We would rather believe that grapefruit juice helps us lose weight better than apple juice does. This may make us good consumers and it may make our taste buds happy, but it doesn’t actually make us any leaner.

In fact, we keep consuming, and, as a population, we keep getting bigger.

My solution is to limit the amount of food you purchase outside of the grocery store. Instead of worrying about which green tea to buy or which type of grapefruit you should eat, instead of deciding whether to use cream or coconut milk in your coffee or which fast food is “healthiest,” just don’t buy anything extra.

If you have a grocery budget, give yourself a non-grocery budget as well. For many of us, it’s the extra, mindless things that add up – on our waistlines and in our bank accounts.

We’ve learned by reading Eat Stop Eat that, just because you’re hungry, that doesn’t mean your metabolism is slowing down or that your muscles are breaking down. If you’re hungry, sometimes that simply means that you really want to eat.

The next time you really want to eat, don’t get a snack or stop at the coffee shop unless you’ve included that in your non-grocery budget.

Don’t get caught up in counting calories or trying to eat the “right foods.” If you want to reach your weight loss goals, you have to gain control over how much you eat. Try measuring how much you eat with your wallet. This is a realistic, effective approach.

If you can avoid buying extra food for an entire month, I’m sure you’ll see a significant reduction in your weight. Eating less is the most effective way to lose weight.

Try this approach with a positive attitude. Realize that, if you don’t buy extra food, you won’t feel sluggish, your workouts will not be effected, and your stress level will not rise.

Purchase only your normal groceries and your budgeted “extras.” You can still eat all the foods you normally eat, but you’ll be letting your budget set a limit on how much you consume.

If you try this, you should get a leaner body and a fatter wallet.

LEARN More about Eat Stop EAT

Ladies: Click here to discover the SIMPLEST and scientifically proven way to lose body fat, that make you forget every other unrealistic super-complicated weight loss and diet program.

Men: Click here to uncover how ONE simple change to the way you already eat will help you lose weight, get rid off stubborn belly fat and naturally boost growth hormone – all while building lean muscle mass.

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