]]>http://www.d6interactive.com/dallas-social-media-marketing/feed/03 Quick Copywriting Tipshttp://www.d6interactive.com/copywriting-tips/
http://www.d6interactive.com/copywriting-tips/#commentsThu, 28 Aug 2014 19:05:50 +0000http://www.d6interactive.com/?p=1897With web users making their first impression of your website 2.6 seconds, time is precious when it comes to engaging your website’s visitors. An easy way to lose them is to clog up their screen with babble or useless copy …

]]>With web users making their first impression of your website 2.6 seconds, time is precious when it comes to engaging your website’s visitors.

An easy way to lose them is to clog up their screen with babble or useless copy points that waste their time and don’t increase yours.

By offering extensive websitedesign and development services to clients in Dallas, Fort Worth and all across the country, D6 has come to identify 3 Quick Copywriting Tips to help you more efficiently and effectively convey your message to users.

1. Cut Out the FluffUsers can easily be thrown off or distracted by what is commonly referred to as “fluff”. Fluff is often defined as unnecessary or filler text – things you want nowhere near your copywriting.

The text on your website, particularly on your homepage, should be short, concise and crisp. Long winded, superfluous writing may get you bonus points on college essays, but it does little to aid your cause online.

2. Be Mindful of Your Marketing Objectives & Action Items
While you should’ve identified your marketing objectives and action items in the earlier stages of your website’s design and development, reviewing them once again as you craft your copy should improve your writing.

]]>Smashing Magazine, an online publication centered on web design and web development, defines user experience, or UX, as how a person feels interfacing with a system.

With research showing users develop their first impressions of websites in just 2.6 seconds, it’s critical to create an optimal user experience that starts right on your homepage. Using the three tips outlined below, you can start developing a more enjoyable web experience for your users today.

]]>http://www.d6interactive.com/3-tips-improve-user-experience/feed/04 Benefits of Email Marketinghttp://www.d6interactive.com/four-benefits-email-newsletter/
http://www.d6interactive.com/four-benefits-email-newsletter/#commentsWed, 16 Jul 2014 19:25:21 +0000http://www.d6interactive.com/?p=1857Thanks to smartphones, email has become a 24/7, on-the-go means of communication – in both the personal and professional worlds. With little cost, email marketing and email newsletters can be powerful tools in both customer retention and putting your brand …

]]>Thanks to smartphones, email has become a 24/7, on-the-go means of communication – in both the personal and professional worlds.

With little cost, email marketing and email newsletters can be powerful tools in both customer retention and putting your brand before the eyes of potential new customers.

One key component of email marketing is the popular email newsletter. A simple online publication created by you and your business, a email newsletter and subscription form on your website can have a host of benefits:

Boosts Customer Loyalty
By offering customers and prospective buyers value in the form of an email newsletter, or eNewsletter, directly in their inbox, you’re increasing the likelihood of their returning to your website or storefront.

A successful email newsletter should engage the customer and show them that their relationship with your brand is a two-way street, with you reaching out to them beyond the point-of-sale.

Builds Your Contact List
It might be a small box on the right sidebar of your website, but an email newsletter subscription box can be a powerful tool in building your brand’s contact list.

By offering discounts, deals and exclusive content through the newsletter, customers are more inclined to provide you with their email address.

Puts Deals/Discounts Directly in Front of Interested Customers
Building your email subscription off of past customers and website visitors helps you put your deals, discounts and special promotions directly before those customers most inclined to click through, learn more and ultimately purchase your product or service.

Keeps Your Brand Top-of-mind
As mentioned above, smartphones have made email just as accessible as text messages. Beyond a billboard or banner ad, an email newsletter or email marketing piece can be just as effective in nursing an individual along in the buying decision process.

According to Sales Force, 44% of email recipients made at least one purchase in 2012 based on a promotional email.

]]>http://www.d6interactive.com/four-benefits-email-newsletter/feed/03 More Tips for SEO Improvementhttp://www.d6interactive.com/3-tips-seo-improvement/
http://www.d6interactive.com/3-tips-seo-improvement/#commentsWed, 18 Jun 2014 21:28:16 +0000http://www.d6interactive.com/?p=1833Search Engine Optimization (SEO) can be a powerful, but confusing component of online marketing for your company and its website. SEO improvement can be even more confusing. Search Engine Land defines SEO as “the process of getting traffic from the …

]]>SearchEngineOptimization (SEO) can be a powerful, but confusing component of online marketing for your company and its website. SEOimprovement can be even more confusing.

Search Engine Land defines SEO as “the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines.” Though that may not clear things up for you, D6 has 3 More Tips for SEO Improvement to go along with our earlier post, 4 Easy Ways to Improve Your SEO.

Create a Google Plus Page
Though not as popular as Facebook or Twitter, Google Plus is a growing and engaging social network that can have a great impact on your website’s position in search engine results pages (SERPs).

The program, detailed here, can have a great impact on your “Author Rank” – a method Google uses to ensure that it’s serving up only the relevant search results and links from relevant experts to its users.

Link to Other Sites
While backlinks, along with content, reign supreme when it comes to SEO, linking to other website can help you build that valuable link network.

Linking to similar, related sites can help your site attract new targeted users and reinforce your position as an authority in your industry.

In addition to browsing the rest of the D6 Blog, I’d urge you to check out a few of the related posts/articles below:

]]>http://www.d6interactive.com/3-tips-seo-improvement/feed/04 Ways D6 Interactive Can Help Your Small Businesshttp://www.d6interactive.com/small-business-dallas-web-design/
http://www.d6interactive.com/small-business-dallas-web-design/#commentsThu, 15 May 2014 16:32:31 +0000http://www.d6interactive.com/?p=1438Starting your own business can be an exciting, but stressful time. As a small business ourselves, Dallas Web Design company D6 Interactive understands all the hard work and planning that goes into launching your company, finding your identity, building your …

]]>Starting your own business can be an exciting, but stressful time. As a small business ourselves, Dallas Web Design company D6 Interactive understands all the hard work and planning that goes into launching your company, finding your identity, building your brand and developing your business.

With the experience as both a small business and web design/marketing company, D6 is able to provide clients with the innovative and creative solutions they need to get their businesses up and running.

Logo Design

D6 can create a coat of arms for your company that demands attention. Give our creative team your specifications and colors you’d like to see integrated into the designs and we’ll take it from there – creating a custom logo around which you can build your brand.

Website Design & Development

Bring your business to life with a customized digital space from Dallas’ websitedesign experts at D6Interactive. Working with you, we will look to understand the features your website needs to help your business grow moving forward.

Through artistic design and detailed development, D6 will create a website that speaks directly to your target audience. All of D6’s sites are standard built with mobile responsive capabilities and best SEO practices.

Social Media Marketing

Engage your customers and add a voice to your brand with D6′s social media marketing services. Our creative team will turn your logo and website designs into beautiful, eye-popping cover photos and profile pictures for your social media pages.

After thorough research and analysis, looking closely at your competitors’ pages and other industry experts, we will carefully craft your brand’s voice – creating daily updates for all of your pages for a full 30 days.

Press Release Writing & Distribution

With our copywriting and public relations services, once your logo and new websites, it’s time to announce your arrival. D6 utilized careful keyword integration and a thorough distribution list to ensure that your announcement gets before the eyes of your target market.

A press release from D6 not only alerts industry publications and media about the launch of your brand and website, it also boosts SEO by providing valuable back links to your site from reputable sources like Google and Yahoo!

]]>http://www.d6interactive.com/small-business-dallas-web-design/feed/03 Sources of Social Media Marketing Contenthttp://www.d6interactive.com/social-media-content/
http://www.d6interactive.com/social-media-content/#commentsThu, 08 May 2014 15:22:59 +0000http://www.d6interactive.com/?p=1432As previously discussed here on the D6 Interactive blog, the social media content you’re posting is just as critical to your success as the number of followers or likes you have. But where can you find engaging content and links …

]]>As previously discussed here on the D6 Interactive blog, the socialmediacontent you’re posting is just as critical to your success as the number of followers or likes you have.

But where can you find engaging content and links that not only speak directly to your target market, but are also likely to be retweeted, shared and disseminated throughout the community of prospective customers?

Pinterest
First things first, if your company hasn’t done so already, I highly recommend creating a Pinterest account for your brand. Pinterest, in addition to other social networks, has been shown to have a positive impact on your overall SEO.

Sure, Pinterest is great for building SEO and engaging your target market, but it also gives you easy access to millions of pinners – many of who are already combing the web for compelling links to share on their boards.

Use keyword searches to find prospective customers, members of your target market and even other industry pros and start following their boards. With every login on the main Pinterest.com, you can now keep your eyes open for relevant content and links that are likely to gain traction on your other social networks.

LinkedIn
Beyond being an outstanding social network for more business-minded professional and SEO-conscious brands, LinkedIn is another great source of social media content. With the “Pulse” right at the top of your dashboard once you log in, you have instant access to relevant links and industry news that’s ripe to be shared on your brand’s social media pages.

Industry Briefs
No matter your company’s area of focus, between SmartBrief, MultiBriefs and other online publishers, your industry is sure to have its own brief. Industry briefs are small, daily or weekly eBlasts that cater to specific trade or industry.

Often sponsored by trade associations, these free briefs deliver news, updates and articles that are relevant to both you and your company directly to your inbox.

Between these three sources, you’re sure to find a bevy of news, blogs and links that appeal directly to your audience – but don’t discount the importance of linking back to your own blog posts, press releases or deals, discounts and coupons!

]]>http://www.d6interactive.com/social-media-content/feed/04 Tips for Creating Your Brand Voicehttp://www.d6interactive.com/brand-voice-define-target-market/
http://www.d6interactive.com/brand-voice-define-target-market/#commentsFri, 31 Jan 2014 20:27:53 +0000http://www.d6interactive.com/?p=1371“Create a “voice” for your company that reflects your brand. This voice should be applied to all written communication and incorporated in the visual imagery of all materials, online and off. Is your brand friendly? Be conversational. Is it ritzy?” The …

]]>“Create a “voice” for your company that reflects your brand. This voice should be applied to all written communication and incorporated in the visual imagery of all materials, online and off. Is your brand friendly? Be conversational. Is it ritzy?”

The definition of your brand’s voice, simply and eloquently put by Entrepreneur.com.

Your brand’s voice is very simply the tone of your copy, content, advertising and marketing. In order to expertly identify and develop your voice or tone, you must first more clearly define your audience - who are you writing to?

Defining your target market can be much easier said than done.

Do you really know your customer? Do you know what other websites they’re visiting? What blogs they read? Where they live and shop? What other Facebook pages they like? All these are important questions when it comes to creating a customer profile for members of your target market.

Outside of hiring a private investigator (Note: Sorry, one of the few services D6 does not offer), you may not get to know your exact customer, but there are plenty of tricks and tools that can help you paint a picture of your audience.

Check Out the Competition
Who are your competitors engaging? Who are their ads targeting? Who’s commenting on Facebook status updates and retweeting their tweets? Examining your competitors’ fans can help you identify your own audience and even assist you creating a tone/voice that speaks to a different, niche market.

Look at Your Current Fans
What habits and characteristics to these current customers or fans exhibit? How can those relationships be enhanced to foster an increased sense of brand loyalty? Can we turn those customers into brand advocates and ambassadors to new prospective customers?

“What’s Your Problem?”
This goes hand-in-hand with more specifically defining your goods and services. What solution do your products help customers discover? How can you better help with that problem and expand your market?

Taking these actions should help you more clearly define your target market and, in turn, develop a brand voice that effectively speaks to these people. From social media posts to eBlasts to web content and trade show collateral, a consistent and engaging brand voice and tone can go a long way in developing loyalty among brand fans and creating customers for life . D6 Interactive a full-service Dallas marketing agency that can help you build your brand across various channels. Contact us or request a quote today.

]]>http://www.d6interactive.com/brand-voice-define-target-market/feed/0The 4 Benefits of Blogging for Businesshttp://www.d6interactive.com/benefits_of_blogging/
http://www.d6interactive.com/benefits_of_blogging/#commentsFri, 24 Jan 2014 16:46:35 +0000http://www.d6interactive.com/?p=1362When looking at Google’s ongoing algorithm updates, it’s easy to see that one of the main objectives is to provide users with more relevant, reputable search results. In effort to populate search results with more informative and useful links, a greater …

]]>When looking at Google’s ongoing algorithm updates, it’s easy to see that one of the main objectives is to provide users with more relevant, reputable search results.

In effort to populate search results with more informative and useful links, a greater emphasis has been put on providing Google users with easier, quicker access to industry experts and those actively sharing and spreading their knowledge – meaning those engaging in blogging.

Thanks to powerful tools like Google Authorship, through Google+, blogging has gained even more importance in the overall SEO equation.

Just what exactly is Google Authorship? It’s a new feature from Google that helps you link your blog content directly to your Google+ page. Google itself highlights Authorship as helping users find high quality content on the web and empoweinf them to engage with content authors through Google+

Struggling to come up with ideas for content? Worried about giving away your trade secrets?

Here’s a quick tip for getting started on writing your blog posts: Remember who your audience is. Whether you’re writing for prospective buyers or potential recruits, providing readers with legitimately engaging and valuable content can reinforce your brand as authority in your field and help create a trusting relationship between you and your target market.

Starting your own company blog can have a number of benefits, including:

- Drawing customers, employees and industry peers to your site by offering free insight into business trends, trade news and other topics
- Increasing your company’s visibility with blog readers potentially sharing content
- Keeping your site fresh with new content - Google takes note of timely, updated content
- Giving you an excellent canvas on which to integrate keywords into blog posts

]]>http://www.d6interactive.com/benefits_of_blogging/feed/0“Quality Over Quantity” & 3 Keys for Social Media Marketinghttp://www.d6interactive.com/social-media-marketing-branding-engagement/
http://www.d6interactive.com/social-media-marketing-branding-engagement/#commentsFri, 17 Jan 2014 14:29:51 +0000http://www.d6interactive.com/?p=1355“How can I get more Facebook likes?” “What can I do to increase my Twitter followers?” These are the questions many companies are asking when it comes to Social Media Marketing. But what many don’t realize is that with social media, …

Not only does developing an actual relationship with these people turn them into potential customers, it also builds customer loyalty and increases the likelihood of your content being shared by this person – introducing your products or services to other people within their social circle.

Sponsored stories, promoted tweets, paid trends. Social networks offer a bevy of advertising options these days, but the branding opportunities available on these platforms shouldn’t be overlooked.

Though you may not have the budget to run a sponsored Tweet campaign or organize a sponsored Facebook post push – what you can do is ensure that your company’s social media marketing efforts present a strong, unified image and voice across various platforms.

Your brand’s voice and the tone used in copy on your website, marketing collateral, branding pieces, social media, etc. should be strong and consistent across all media.

As a full service marketing agency in DFW, D6 Interactive has the experience and skill to help your business meet all of your social media marketing goals in 2014, from graphic design and branding to campaign management and daily content updates.