RRC - Billboard campaign

Our Grads Get Hired was a multi-channel advertising campaign. Manitoba employers were invited to join in a creative, co-operative advertising opportunity - a billboard campaign - where the next batch of featured RRC alumni would be sourced via nominations submitted by employers.

My role as the Art Director of this campaign involved implementing and coordinating the visual production as well as documenting the new strategic direction of the campaign, initiated by Christian Robin. This video has been used to promote and share this strategic model across Canada.