The challenge was to find an organic way through which Savini Due could raise brand awareness while also promoting its unique bathrooms. We have created a two-steps campaign, focusing on the natural growth of a brand:

As the first campaign consisted of a series of outdoor banners, the most natural thing that would normally happen next was to make a good appearance on TV. Said and done. We discovered a fresh concept that has positioned Savini Due’s Italian bathrooms in the best spotlight:

We can all admit, in all honesty, that there’s something completely satisfying about singing in the bathroom. So, in this connection, what says Italian more than opera?