PC Chandra Jewellers considering to open stores abroad

The city-based jeweller, which has about 21 showrooms in the country at present, also plans to open six showrooms across the country by the end of the year. (Reuters)

SummaryThe city-based jeweller, which has about 21 showrooms in the country at present, also plans to open six showrooms across the country by the end of the year.

Buoyed by the good response from NRI customers, jewellery-maker PC Chandra Jewellers is planning to open stores abroad and considering locations in London, Dubai, Singapore and Los Angeles.

The city-based jeweller, which has about 21 showrooms in the country at present, also plans to open six showrooms across the country by the end of the year.

Of the six showrooms, four would be in West Bengal.

"One showroon each in Mumbai and Hyderabad is in the pipeline, by the end of this year. Also, we are studying possibilities in London, Dubai, Singapore and Los Angeles as our designs are extremely popular with the NRI crowd as seen in various fairs," PC Chandra Jewellers Joint Managing Director Prasanto Chandra said.

When asked if the stores would be through joint-venture or standalone, Chandra said the company is studying options and is not it a position to divulge specifics.

He also refused to speak about the timeline for the stores.

The company has been wooing customers with its weddding collections and its recently launched diamond range 'D'Élite', lightweight jewellery line 'Gold Lites' and 'Eterna'.

Eterna caters to the top of the line customers and ranges from Rs 2 lakh and above, while Gold Lites was for the on-the go customers and ranged between Rs 5,000 and Rs 25,000.

"We are also talking to some ace designers to contribute to our Eterna collection. We have shortlisted a few of them," Chandra said without giving details.

The company was also expecting a decent growth this year, especially from the diamond jewellery collection.

"We expect a 20 per cent growth in sales, especially from the diamond business. However, in gold sales we see a 5 per cent drop. Sales are normally better during December, January and February and we look forward to a healthy fiscal," he said.

Established in 1939, PC Chandra Jewellers, a privately-held, family-run firm, is a much revered brand in eastern India.