Media buyer Maxus launches in Edinburgh

Media buyer Maxus UK has launched an Edinburgh-based Scottish division which will be run by former Mediacom Dublin head Andrew Dunn with a team of five.

Nick Baughan, chief executive of WPP-owned Maxus UK, said: “Edinburgh is the ideal location for Maxus to expand into, it’s a vibrant city with a staunchly international outlook.

“Scotland has its own distinct consumer and separate media market, so having local specialists on the ground will allow us to not only support the current Maxus client base but also grow our client list here.”

He added: “Andrew is a proven leader with demonstrable experience of establishing and running a world class media agency. I know he’s hungry to shake up the Scottish media scene.”

Dunn helped launch Mediacom Dublin in 2008 and was the practice’s managing director.