New Jersey biz news site ROI-NJ launches

Tom Bergeron, the editor of ROI-NJ, a new site covering New Jersey business news, writes about what types of stories the publication will produce.

Bergeron writes, “Our name stands for Return On Information. Our aim is to be known as the go-to source for business information that impacts, inspires and influences the state’s amazingly diverse group of companies, its leaders and their workforce as well as the politicians, lobbyists, civic leaders and the various associations that help steer policy.

“Who’s moving in … and who’s moving out.

“Who’s adding to its workforce … and who is subtracting.

“Who’s merging and acquiring … and who is going out of business.

“Those are the staples.

“But ROI-NJ is about so much more.

“We will cover all the major industries and sectors with information that can help you and your business:

Health care;

Real estate;

Manufacturing;

Logistics and transportation;

Law;

Banking;

Accounting;

Marketing;

Sports and entertainment;

And more.

“And we’ll also write about the biggest issues and influences in today’s work world:

Chris Roush is the Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.