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Both Mercedes and Range Rover are claiming records this week. Photo by Mercedes and Range Rover

Range Rover and Mercedes-Benz are both claiming world records this week. The 2014 Range Rover SC did its thing at the 12.42-mile Pikes Peak route, while Mercedes took its SLS AMG Electric Drive to the 12.93-mile Nürburgring Nordschleife.

Range Rover brought hill-climb specialist Paul Dallenbach to pilot the 503-hp supercharged SUV up the mountain. He's a six-time winner of his class at the annual event and three-time overall winner. The Rover climbed all 4,720 feet of the road in 12 minutes, 35.61 seconds for an average speed of 59.71. The only extras were a roll cage and harness seatbelts.

Now, we couldn't actually find another record for a stock SUV up the mountain. But on the Pikes Peak page we can see a 2000 GMC Envoy that made the trip, although we doubt that it would compete with today's tech.

Alright, Range Rover: We'll give it to you on a technicality. The Pikes Peak International Hill Climb will be broadcast live on the internet on June 30 at redbull.tv.

Moving on to Mercedes, the SLS AMG Electric Drive completed a lap of the Nürburgring track in 7 minutes, 56.234 seconds, which Mercedes says is the fastest time around the track for an electrically powered series-production vehicle.

You may remember that in 2012, the Toyota TMG EV P002 prototype vehicle made it around in 7 minutes, 22.329 seconds, but since it wasn't series production, it doesn't factor in -- according to Mercedes.

The SLS AMG Electric Drive uses four electric motors to deliver 751 hp and 738 lb-ft of torque. It was introduced at the Paris motor show with a price tag of about $550,000. The car launches this month, but is not slated for United States sales.

Both of these records are shaky at best. But we do understand that it's a manufacturer's job to keep the publicity going as a new car goes on sale, or an event comes up like Pikes Peak, which is suited to the Range Rover's off-road sensibilities.

What we really need is a true smackdown on the hill with the Range, Porsche Cayenne Turbo and SRT8 Cherokee, or a straight-up race on the 'Ring with an SLS electric and maybe a Tesla Model S. Then we'll decide what's record worthy and what's not.