Enterprise & partnerships

If you're in industry or government and looking to access the technology, research or education expertise at Monash University, make us your first point of call. Visit Enterprise and partnerships for more.

Synopsis

Business environments including markets, critical success factors, and strategies employed to gain a competitive advantage; the nature of strategic management; the analysis and interpretation of business environments; the nature of competition, relative position of firms, individual strategies and their relationship to critical success factors; strengths and weaknesses related to production, finance, research and development, marketing, administration; the role of structure, controls, rewards, culture and leadership in implementation.

Outcomes

The learning goals associated with this unit are to:

identify factors that help companies to survive and prosper

compare various business models and the actual processes of managing strategies

evaluate various techniques of analysing situations that require a strategic response

debate the factors that lead to strategy success and failure

apply strategic management concepts in particular cases.

Assessment

Within semester assessment: 60% + Examination: 40%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.