Pleasure-seeking just got a lot more convenient for Huntsville residents thanks to an Alabama sex shop that’s now selling sex toys through a drive-up window.

Owner Sherri Williams says her shop is the first adult store in the nation to offer car service and it’s all a part of her crusade to take the stigma away from sex shops.

"The real essence of what I'm trying to get across is adult stores don't have to be hidden in back alleys," Williams told The Huntsville Times. "Obviously we wouldn't be doing as well as we are if no one enjoyed shopping here."

The Huntsville store has three drive-thru lanes and could easily be mistaken for a suburban bank if not for its name: Pleasures. In fact, before Pleasures moved in and installed its sign with the tagline "one stop romance shop," the building housed a bank.