Leverage LinkedIn for Business - BEGINNERS

LinkedIn Training for Business Professionals- part 1 of 2 part series. eSparkMarketing WSI will make it easy for you to see how to 1) Navigate through LinkedIn to understand what it is about. 2)
…

LinkedIn Training for Business Professionals- part 1 of 2 part series. eSparkMarketing WSI will make it easy for you to see how to 1) Navigate through LinkedIn to understand what it is about. 2) Teach you THE essentials on creating a profitable personal profile and 3) Show you how to connect with QUALITY people. We give you detailed page screens with tips in order to give you VALUE for your time. Learn LinkedIn so you dont have to cold call anymore!!

15.
9
LinkedIn Age Distribution
 200k+ Million users
 35% of users check in daily
 200 countries represented
 1.5 Million groups
 3 million Company pages
 Average income is $86,000 per year
 40% pay for LI Premium
 43% of marketers have found a customer
And even more…
Wednesday, September 18, 13

55.
34 Proﬁle: Experience Section
eSpark Tips:
1. What does company do?
2. What do you do at company?
3. How do you contribute to BL?
4. Update and change order
Your elevator pitch!
Wednesday, September 18, 13

56.
35 Proﬁle: Skills & Experience
eSpark Tips:
1. Endorse to get endorsed
2. Rearrange based on goals
3. Do it but not Key to success
Wednesday, September 18, 13

61.
Create buyer personas
What are their problems & challenges?
What is important to them?
Wednesday, September 18, 13

62.
Create buyer personas
What are their problems & challenges?
What is important to them?
What inﬂuences their decision to buy or take action?
Wednesday, September 18, 13

63.
Create buyer personas
What are their problems & challenges?
What is important to them?
What inﬂuences their decision to buy or take action?
What sorts of images & information appeals to them?
Wednesday, September 18, 13

70.
1
2
3
1
2
3
Who am I? 3 Reasons I use your products 3 Reasons I buy from you
What do I do online?
Search Terms I use to
ﬁnd your products
What information do I
look for My Social Life Online
My Relationship with
technology
Draft Persona Name: Customer Segment:
Wednesday, September 18, 13

73.
Subject: Can you please recommend me for the training that I
did at your company?
Hi James,
I am following up on the training I conducted for your company. Did your team implement the
suggestions I made? Please let me know if can be of more service.
I was hoping you could take a few minutes to write me a recommendation on LinkedIn.You may
write whatever you like, but if it helps I have listed a few talking points below:
•Knowledge of your industry
•Experience in my industry
•Effectiveness of the training
Thank you so much for your time, I really enjoyed working with you!
Yours truly,
Valerie
Get Recommendations
Wednesday, September 18, 13

81.
Its better to be the best
connected
Than the most connected
• Do they live in my community?
• Do we belong to the same group(s)?
• Are they connected to someone I know?
• Do we or have we worked in the same
industry?
• Do we share common hobbies, interests
or causes?
• Have they read or spread my content?
• Have they included a personal note with
the invitation?
Wednesday, September 18, 13

82.
22Connect With People You May Know
Tips
✦ Start from home page
✦ Use search bar
✦ Use “PeopleYou May Know”
Wednesday, September 18, 13

94.
Next Month
Proﬁle 2.0- how to boost your brand
even more!
How and Why build a company page
Prospecting on LinkedIn
The “Group How-To’s”
Advanced Search
Brand Building
Paid LinkedIn Options
New Features & Tools
Wednesday, September 18, 13