Jamie Oliver’s Sugar Rush

We all know Jamie Oliver as a famous TV chef who has lots of restaurants dotted around the country. Now, in his campaign known as ‘Jamie’s Sugar Rush’ he’s using his popularity to highlight the dangers of having too much sugar in our diets.

His website states:

This year my team and I started looking into sugar consumption and what we found led me to film a TV documentary that shows just how devastating the effects of consuming too much sugar can be. I have witnessed enough to give me a solid determination that we have to take action.

He is putting a sugar ‘tax’ on all fizzy drinks he sells; for example if he charged £1 for coke customers would pay an extra 10p, which would fund food education for children and similar health initiatives. Read more here.

Hidden sugar is everywhere and can be the main problem in child diabetes type two.

A big problem is the way supermarkets target children with their advertising. So called ‘healthy’ bars can be full of sugar but who bothers to read the label for the level of sugar content?

Jamie plans to inform the local councils and the government about his project and hopes they put a tax on sugar-filled products in shops.

One passionate supporter of this project said, “It is vital to teach our children the importance of a low sugar diet.”

To join the Sugar rush with Jamie, go to his website where you can support his mission to take action against the role sugar is playing in rising global health problems.