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The boss of J Sainsbury has labelled the Government’s tax take from bricks-and-mortar businesses unfair and unsustainable, calling for a “rebalance” to address the march of online retailers.

Justin King, who is a former member of David Cameron’s business advisory board, said that the Chancellor had inadvertently played into the hands of the likes of Amazon by reducing corporation tax at the same time as allowing business rates and national insurance to rise.

He joins fellow retail executives — including Andy Street, of John Lewis, and Sebastian James of Dixons — in calling for a level playing field.