There’s no doubt about it, The Weeknd has become the Pop prince to beat.

Gliding above a number of rivals by way of his critically-approved material and pure sales, the performer now celebrates news which solidifies his status as one of the decade’s biggest success stories.

What it is?

His LP ‘Beauty Behind the Madness’ has spent 100 consecutive weeks on the Billboard 200 after impacting last week’s chart at #76.

After seeing his Migos-enlisted single, ‘I Get the Bag,’ secure him his highest Hot 100 placement (as a leading act) to date [click here to read more on that], Gucci Mane calls upon chart-topper The Weeknd to assist with helping him land his first ever top 10.