7 Powerful TED Talks That Can Change Your Business

There’s never been a time before where we’ve had instant access to the wisdom and insight from some of the worlds smartest, most talented and wisest people.

This wisdom is gathered in one place and continues to grow every year at TED (Technology, Entertainment and Design). Every year TED holds a conference (as well as numerous independent TEDx events held around the world), which feature passionate and often revolutionary speakers who discuss both current and evergreen ideas, topics and issues.

Their very motto is “Ideas worth spreading”.

The best part is that anyone at any time can access this collection of wisdom and inspiration, for free, from the comfort of their computer or electronic device.

I have brought together seven of my favorite business related TED Talks that can inspire businesses of all sizes. These talks are inspiring, funny and most importantly informative about how we can create better, more successful businesses.

Whether you are an entrepreneur, business owner or employee, here seven powerful TED talks that you need to watch.

7 Business Changing TED Talks

Understand Your Brand’s Purpose

Do you know why you and your brand does what you do?

I am not referring to the what you do or how you do it, but rather the underlying reason that you offer the products or services that you do.

What is the story behind your why and are you clearly conveying this story to your community and customers?

You might be wondering just why this is so important.

The answer is, if you don’t know what your why is, you won’t be able to share with your customers the most fundamental reason why you are different from your competition and the only choice for them. You won’t be able to clearly communicate how you can make their life better or easier in a way that is meaningful to them nor will you be able to create an invested community of people who care about what you care about.

You see, in marketing today, these are very important goals if you want to be successful.

But before you can create a loyal community of customers, you need to know your WHY.

And there is no better person than Simon Sinek in his Ted Talk “How great leaders inspire action” to help you understand just how vital this is and how you can start this process.

Simon Sinek – How great leaders inspire action

Bonus Video

While not a TED Talk, this funny and relevant 5-minute video provides another way you can figure out your brands why message.

Comedian Michael Jr. – Know Your Why

Build Your Brand’s Community

No one explains the importance and power of community better than Seth Godin.

While he refers to them as “tribes”, his talk leaves no doubt about the power and importance of building a community of people who are passionate about what you are passionate about.

By sharing your passion or why message, you will attract those people who long to connect with people of a similar passion. These people will form your community and can greatly impact your success.

Some of the most successful businesses today (like Zappos and TOMS Shoes) found their success by connecting with people that valued what they valued.

Seth Godin – The tribes we lead

Creating A Better Customer Experience

When you are creating your product, service or customer experience are you creating something that is broken?

Every experience or touch point a customer has with your brand is important. Each is an opportunity to improve or diminish your customer’s opinion of your brand.