Brain and Behavioral Science Fundamentals

A short course that introduces you to the principles and research on brain and behavioral science

About This Course

Why do people make the decisions they make? What makes people want to join together in a social group? How can you motivate someone?

This short course is for anyone who wants to work and interact more effectively with other people. In this course you will learn some of both the foundational and the latest research about brain and behavioral science.

Some examples of what's in the course:

How people see and how to grab attention

How people make decisions

What motivates people to take action

and much more!

This course is a FREE course and it is the first course in our full Brain and Behavioral Science curriculum. Once you register for the course you can access it 24 hours a day, and learn at your own pace on either a desktop, laptop or mobile device.

Become a learner. Click the "Register" button at the top of this page now and get started right away to learn the fundamentals of brain and behavioral science.

Susan Weinschenk has a Ph.D. in Psychology and over 30 years of experience as a behavioral scientist. She applies research in psychology to predict, understand, and explain what motivates people and how they behave. Her work includes training, presenting, and consulting in communications, customer experience, user experience, and usability. She is a consultant and keynote speaker for Fortune 1000 companies, start-ups, non-profit agencies, educational institutions, and conferences. Her clients include Walmart, Disney, The Mayo Clinic, Charles Schwab, and Best Buy.

Dr. Weinschenk is the author of several books, including 100 Things Every Designer Needs To Know About People, 100 MORE Things Every Designer Needs To Know About People, How to Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, and Neuro Web Design: What makes them click? Her nickname is The Brain Lady, because she applies research on the brain and neuroscience to design. She is the CEO and Chief Behavioral Scientist at The Team W, and an Adjunct Professor at the University of Wisconsin, Stevens Point.

Curriculum

Why do people make the decisions they make? What makes people want to join together in a social group? How can you motivate someone?

This short course is for anyone who wants to work and interact more effectively with other people. In this course you will learn some of both the foundational and the latest research about brain and behavioral science.

Some examples of what's in the course:

How people see and how to grab attention

How people make decisions

What motivates people to take action

and much more!

This course is a FREE course and it is the first course in our full Brain and Behavioral Science curriculum. Once you register for the course you can access it 24 hours a day, and learn at your own pace on either a desktop, laptop or mobile device.

Become a learner. Click the "Register" button at the top of this page now and get started right away to learn the fundamentals of brain and behavioral science.

Susan Weinschenk has a Ph.D. in Psychology and over 30 years of experience as a behavioral scientist. She applies research in psychology to predict, understand, and explain what motivates people and how they behave. Her work includes training, presenting, and consulting in communications, customer experience, user experience, and usability. She is a consultant and keynote speaker for Fortune 1000 companies, start-ups, non-profit agencies, educational institutions, and conferences. Her clients include Walmart, Disney, The Mayo Clinic, Charles Schwab, and Best Buy.

Dr. Weinschenk is the author of several books, including 100 Things Every Designer Needs To Know About People, 100 MORE Things Every Designer Needs To Know About People, How to Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, and Neuro Web Design: What makes them click? Her nickname is The Brain Lady, because she applies research on the brain and neuroscience to design. She is the CEO and Chief Behavioral Scientist at The Team W, and an Adjunct Professor at the University of Wisconsin, Stevens Point.