Apple needs to market a phone that has a greater screen. The iPhone 5 screen was not that much greater. After the 18-25 market, the biggest age gathering purchasing smart phones is the 55+ swarm. They are purchasing the Samsung Galaxy S3 and Motorola Razor HD in light of the fact that it has a greater screen. The iPhone screen is excessively little for more established people. Gen X-ers still have a ton of force in the marketplace today. Apple better insightful up and make a greater screen.Best wishes from~Dean.