"Todd and Laurie's impact on the success of New Urbanism has been enormous,” said Frank Starkey, chairman of the board of the Seaside Institute. “They have played a major role in getting new urban developments built and traditional downtowns revitalized by reinventing real estate market research and unlocking a method for understanding — and proving — the market viability of urbanism."

ZVA specializes in the analysis of compact and sustainable development; mixed-income, mixed-tenure redevelopment; mixed-use urban revitalization; and traditional neighborhood developments, and the firm is recognized by the leading practitioners of the new urbanism as the go-to expert on the market feasibility of urban redevelopment and new urbanism.

Since 1988, the woman-owned company has completed more than 450 market studies, for sites ranging in size from the redevelopment of half a block to the establishment of a new town on several thousand acres. Volk currently serves on the advisory board of the Remaking Cities Institute. She was a founding board member, now emeritus, of the National Charrette Institute, and served for more than a dozen years on the Board of Governors of the Seaside Institute.

Zimmerman was one of the framers of the Charter of the Congress for the New Urbanism, a member of the CNU Board of Directors, and its executive committee. He also served as chairman of the CNU Council of Task Force Chairs.

"The new urbanism movement owes much to Laurie and Todd, two unsung heroes who have championed NU principles,” said former Seaside Prize recipient Dhiru Thadani. “Over the past three decades they have provided design professionals, developers, and cities, from New England to Hawaii, with exemplary market studies based on their proprietary methodology,” said Thadani. “Their studies have laid the groundwork for an astonishingly wide range of developments—from the market potential of mixed-income residents of HOPE VI neighborhoods to mixed-use developments proposed by the new urbanist community."

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