We use cookies to maximise your experience on our website by continuing to use the website without changing your cookie settings, we assume that you consent to our use of cookies on this device. You can change your cookie settings at any time but if you do, you may lose some functionality on our website. You can find out more by following this link.

Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.

Ikea’s VR Kitchen Experience

Extra

Ikea

Swedish furniture producer Ikea is offering its customers in Canada the opportunity to 'try before they buy', using the Vive virtual reality (VR) headset from Taiwanese tech company HTC.

Running until May 2017, shoppers at Ikea's Etobicoke store in Toronto can choose from two VR experience options. The Ikea VR Pancake Kitchen explores the brand's kitchen design solutions through the narrative of making pancakes, showing customers areas to consider when planning their kitchen in the most practical way.

Meanwhile, the VR Kitchen Visualizer allows potential buyers to experience a basic version of their own finalised kitchen design and show them how different solutions work in practice. This experience is designed to complement the online Ikea Home Planner tool, which allows customers to input their kitchen measurements to see what their final design will look like as a 3D model on screen.