MindFireInc Reports Successes at Dscoop7 Conference

IRVINE, CA—April 9, 2012—MindFireInc, a leader in personalized cross-media marketing technology, announced that a record 10 new software licenses were signed at the seventh Dscoop Annual Conference. Importantly, five of the 10 switched to MindFireInc from competing products.

“It is truly a humbling experience when a record number of printers select you as their trusted partner in this ever changing communications landscape,” said Moe Farsheed, MindFireInc CEO. “I commend MindFireInc employees for their continuous dedication and hard work in helping our clients achieve success. I also thank HP and Dscoop for their continued partnership.”

“Dscoop7 has once again raised the bar,” said Eric Hawkinson, Dscoop global executive director. “For North American members, the conference is the ideal time to come together as a community and be inspired and re-energized. This year the added excitement around drupa and the global expansion of the organization has been undeniable. We see great things for the future of the print industry because all of our members are working together to become more successful.”

MindFireInc is a Gold Partner of Hewlett-Packard Graphics Solutions, and a Diamond Sponsor of this year’s Dscoop conference which was held March 22-24, 2012, in Washington DC.
Introducing the new Marketing Platform

MindFireInc’s new Marketing Platform, unveiled at the Dscoop7 Solutions Showcase, had an exceptional reception from industry pundits and existing and prospective clients.

The new platform is a revolutionary technology offering powerful capabilities such as drag-and-drop campaign design, slice-and-dice visual analytics, and automated drip marketing and nurturing sequences—making it easier for print and marketing service providers to sell and build high profit marketing campaigns.

To see a short overview video of the new Marketing Platform, visit http://bit.ly/NewPlatform
Record number of Service Providers join MindFireInc at Dscoop7

Ten new print and marketing service providers selected MindFireInc as their trusted cross-media marketing technology partner at Dscoop7, many of whom had been using a different solution. According to these new clients, the main reason for making the switch to MindFireInc is the comprehensive training, unparalleled support and on-going sales development programs offered. Combined with the company’s new powerful Marketing Platform, clients are provided with a proven framework for success.