iSuppli: Samsung Maintains TV Lead

Samsung has kept its lead in the global market for televisions in the second quarter of this year, the research firm iSuppli reported Tuesday. Samsung led with about 12.4 percent of the fractured market, with LG coming in second with just under 11.4 percent. Philips, Sanyo, TCL, Panasonic, Sony and Sharp followed, all in single digits.

The source of Samsung’s strength was the LCD sector, iSuppli said.

The survey found that the overall market will grow by about 4 percent, compounded, per year between this year and 2011, reaching 245.5 million units in that year. Other findings included that buyers now see picture quality as the prime criteria for purchasing a TV, that there is still demand for CRT TVs, and that rear-projection TV market is declining.

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