Qualification Based Selection (QBS) agency search

Why QBS

Advertisers & marketers are looking to source services & products that are Complex, Custom & Costly. With the ever-changing marketing landscape this can be a daunting task. How do you source the best agencies to provide solutions for your unique challenges effectively & efficiently, while encouraging agencies to provide the best solutions?

RFPs are perfect for sourcing direct, commodity, benchmarkable goods & services but not so effective for creative & strategic services. QBS is a long-standing methodology used in the US for the procurement of public architecture & engineering services. The similarities between the A/E & the advertising agency sectors mean that QBS can effectively be utilized by advertisers in the agency search process.