Rating

7Overall

7
Applicability

6
Innovation

7
Style

Recommendation

To a carpenter, a hammer fixes every problem; to a media mogul immersed in TV networks and digital technologies, better use of media can solve every marketing issue. That’s the framework for Larry Kramer’s book, which explores the constantly shifting forces of the digital age. Kramer, founder of MarketWatch, Inc. and former president of CBS Digital Media, calls these forces the “four C’s” – “consumers, content, curation and convergence.” This “C-scape” endows individuals with the power to increasingly call the shots and constrains companies to focus more and more on media for their ultimate success.Kramer’s front-row seat in constructing the current media landscape provides the book’s rich anecdotes and illustrative case studies, but readers outside the media business will have a harder time figuring out how to harness the four C’s. Nonetheless, getAbstract recommends this look at how digital technology has altered business to marketers and executives. Learn about the C-scape from someone who had a hand in creating it.

In this summary, you will learn

How the “four C's” – “consumers, content, curation and convergence” – are reshaping media and business

How companies are adapting to this new “C-scape.”

Summary

It’s All Media Businesses conduct almost every aspect of their activities in the media. Advertising, marketing, sales, customer service, product design, employee recruiting and development all have media components. But traditional media formats are in trouble. Print newspapers are losing...

Comment on this summary

we try to produce as many audio summaries as possible of these excellent books. However, our audio target is a little lower than that of our abstracts and we always have to secure audio rights first. We'll certainly consider this title for production. I'll keep you posted in case we'll get permission to record it.
Best regards,
Lilli