"Sven Birkerts, a modern–day Luddite, is feeling uneasy about all this rapid cultural change. He longs for the slow elegance of print culture. So much so, in fact, that the cover of his new book, [The Gutenberg Elegies: The Fate of Reading in an Electronic Age], features a fuzzy caramel–colored snapshot of a naturally–lit library which houses the endangered species of digital modernity: a leather armchair draped with an afghan, droopy lace curtains, and shelves of softened leather hard–backs coveting thick yellowed pages and the tidy, immutable thoughts of yesterday's literary prophets.

Birkerts is terrified that his warm dusty paradise is being ransacked, and the remaining rubble is merely forgotten or misunderstood in a world distracted by garish, pulsing iconography."

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"whilst the application of design is multiplying exponentially, it is also loosing its validity as an authentic cultural icon. It has become synonymous with cloning the face of global culture itself, more often representing the uniformity of mass globalisation, rather than reflecting the facets of cultural difference and diversity.

The cultural attributes of difference and diversity have been fundamentally weakened, and like face that has undergone cosmetic surgery, the result is a facsimile vaguely familiar but disturbingly without a true sense of identity. It is everyone's and no one's, and belongs in no single place more than another. ...

Design has become omnipresent within Culture, as it has been adopted as a convenient badge to add value and market commodity, and to signify identity. Following Designer era of 1980's, the added value of design was replaced by design as cultural value, embodied in leading Brands of the 1990's. ...

in the 21st Century the task of capturing Culture has become more and more difficult in terms of expressing culture through the medium of design. Design increasingly struggles for a clear sense of definition, and one is left asking, what can Culture really mean today, if it is no longer tied to consumer lifestyle? We remain in a post–contemporary state where we require a redefinition of meaning, value and identity. ...

The uncertainty of a designed fusion Culture has replaced the certainty of traditional cultural monoculture. Which in turn has been diluted by an obsession with 'cultural materialism'. What remains of the original cultural sources are being plundered in order to restock our lack of creative DNA. The net result is an erosion of the remaining authentic sources, but also the creation of a 'cultural time lag' which has been generated by a convergence of trans–cultural fusions, hybridisation, and of recurrent cultural cross referencing."