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Zando

Monday, 4 July 2016

Assistant Marketing Intern at BAZ BUS 2016

BAZ BUS runs a unique hop-on hop-off, door-to-door bus service between 180 backpacking hostels in 40 different towns in South Africa.

The route is between Cape Town and Johannesburg, with stops along the coast, operating in both directions.

All buses are 22 seater semi-luxury buses, all with on-board TV & DVDs, and trailers capable of carrying surfboards and bicycles.

Customers can:
1. buy a simple Hop-on Hop-off ticket to their final destination and get on and off as many times as they want, wherever they want, in one direction, with no time limit.
2. buy a Travel Pass and get on and off as many times as they want, wherever they want, in any direction, within the time period.
3. buy a Package combining a Hop-on Hop-off ticket with a Wildlife Safari & Adventure Tour.
Our service is unique in SA and really easy for tourist or locals, our main advantages are:

 Flexibility: Customers have the freedom to discover South Africa in their own time. They are not limited to a fixed schedule. They decide where they want to go and how long they would like to stay there.
 Convenience: Customers are picked up and dropped off at the door of their backpacker hostel. Reach out of the way places - private shuttles meet Baz Bus and take customers to inaccessible areas (a service fee may be applicable). They also don't need to worry about drinking and driving, and can still party the nights (and days) away.
 Safety: No need to navigate on their own and getting lost in a foreign country in the middle of the night, or having to carry heavy bags to their hostel.
 Social: Make good friends on the rambling road trip; then go on an epic adventure.
 Get On-Board Information: The info files tell you what's hot and what's not, where to go and who to go with.
 Eco-friendly: Bus travel has the lowest emissions: reduce your carbon footprint & save a fortune on fuel costs!

In summary, perfect for all travellers in South Africa who want to meet a bus load of people who share a passion for exploring and adventure.

SOCIAL MEDIA
- Create social media content strategy and calendar with the marketing manager
- Maintain and grow the community on our Facebook page, Twitter Account, Pinterest page and Google +
with daily post and campaign’s ideas to involve our public
- Plans and creates an Instagram account with strategy to engage our customers and partners
- Track the growth and the impact of posts on social media, analyse findings and report back.
- Monitor audience/influencer content and highlight good practice

MARKET MONITORING (Online and offline)
- Boost online presence – search for opportunities or new website were we could be listed
- Use Google Analytics to extract important data, analyse trends and improve SEO.
- Seek and analyse competitor marketing and sales materials both on and offline.

OTHERS MARKETING TASKS
- Other different marketing duties can be asked when needed, like creating marketing material, newsletters,
pictures selections…

REQUIREMENTS:
- Student in Marketing, Social Media, Web Design or similar field
- Interest in travel and knowledge of the backpacking industry
- Demonstrable passion and extensive knowledge of web, social media and marketing
- Excellent verbal and written communication skills
- Strong internet research and organizational skills
- Hardworking attitude and enthusiastic approach to work
- European Language a plus (German, Dutch…)
- Video knowledge – can be considered a huge bonus

THE COMPANY OFFER:
• R2000 pm monthly stipend
• Cape Town- Johannesburg Hop-on hop-off ticket with return (Value R7350) - to use after the internship period
• Many Freebies (Tours etc) which the applicant will be expected to report on (content for blog etc).