Yahoo Files For Two Trademarks

Yahoo recently filed with the US Patent and Trademark Office for two new trademark or to be more precise, service marks.

First, Search Engine Roundtable points to the Yahoo Moves To Trademark Y.com discussion in our Search Engine Watch Forums about Yahoo applying to trademark the term “Y.com.” This filing was made on August 22, 2005.

Next, three days later on August 25th, Yahoo filed to trademark/service mark an oval and exclamation point logo. You’ll see an example at the top of the application.

This week, both LinkedIn and Facebook are beefing up their paid social offerings in different ways, while Google seeks to cut off Adwords revenues for fake news sites. And might Google be favouring desktop over its own AMP in its upcoming mobile-first index?

Here we’ll take a look at the basic things you need to know in regards to search engine optimisation, a discipline that everyone in your organisation should at least be aware of, if not have a decent technical understanding.