Flyers will cost you money but if you put them in the right place you can definitely get phone calls from potential students. A guy I recently coached found the community center of an affluent neighborhood and tells me he gets quite a few phone calls based on those flyers alone.

Word-of-mouth. This is simple. Tell everyone what you’re doing. Seriously. You may have a friend who wants some lessons to learn how to play piano, guitar, violin or whatever it is that you teach. Treat your friend real well, and they’ll tell their friends and associates too.

Here’s a word-of-mouth hint: Treat every student or client like Gold. Use great people skills when working with your clients, and give them a great and if possible, an unforgettable experience. They will then tell all their friends about you.

But remember, like any good salesman, you also need to ask for the referral (of course it’s justifiable since you are providing your students with an excellent experience, weren’t you?).

In fact when I implemented this one technique, I quickly maxed out the number of students I was able to see per week and I had to put new students on a waiting listing and eventually had a young gal, a professional musician, help me out with at least one of those students on my waiting list and in return for finding the student I collected a small referral fee from her.

So let’s go back to the original question…

To website or not to website?

The truth is to start you don’t need a website. At least not until you have a business.

I have a client whose doing very well and to this day has NO website. All he does is advertise on Craigslist, puts up flyers, and has a simple business card with his name phone number and the instrument that he teaches. He does well with no website.

Cheers,

Tony Goicochea

P.S. If you’re still not feeling sure as to whether or not you want to buy the e-book you can download the first 2 chapters if you click here for freeeeeee (http://bit.ly/90rn0V)