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Our Story

Since 2009, the smartphone revolution has been changing the face of commerce. Many approached mobile payments simply by throwing a credit card on a smartphone. There was a need to be different. At BIM, we understand that winning in mobile requires delivering real value to both merchants AND consumers. The challenge is not just to find ways to make payments more efficient, but also to redefine the paradigm of brand-consumer engagement.

How did we do it? We started by revolutionizing the Federal Reserve’s ACH network. We took advantage of the low-cost and ubiquity of the system, and added technology to make it simpler to sign up (enrollment in <40 seconds), easier to use (in store, on the mobile phone, and on the web) and more reliable (guaranteed with timely payments), to create a low-cost payment option that is attractive for both merchants and consumers.

But reducing costs is not enough – consumers must perceive real value in order to change their behaviors to adopt and embrace a new way to pay. We at BIM realize that by leveraging mobile and capitalizing on the cost savings of our ACH payment option, merchants could create better experiences for their customers and therefore incentivize and reward them for adopting this new payment option.

We are not just another “wallet” coming between merchants and their customers. We want the merchant’s brand to take center stage. We strongly believe that mobile should enable consumers to connect with merchants directly, and not through the noise of third parties and other payment brands.

Our mission is to enable merchants to better connect with their customers, and get the credit for delivering that better experience.

We are excited about what we have built so far – a proven platform that has been deployed at several of the nations largest retailers – and remain steadfastly committed to our mission of helping merchants reduce costs, increase brand loyalty, drive revenue, and create better experiences for their customers.

Our Team

Leadership

Adam Frisch

Chief Executive Officer

Founder of FusionLoop; Former Analyst at UBS and Morgan Stanley

John Kirkpatrick

Chief Information Officer

Former SVP & CIO of TransFirst Inc.

Aydin Kadaster

Chief Operating Officer

Former Principal at Marakon and Manager at Google; Angel Investor

Jermaine Johnston

Chief Technology Officer

Former Lead Architect TransFirst Inc.
and Sr. Engineer First Horizon Merchant Services

Don Krasnosky

Operations

Former SVP & COO of TransFirst Inc.

Kristen Yarbou

General Counsel

Former Division General Counsel of Global Payments, Inc.

Christy Corey

Business Development

Former Divisional President at TransFirst Inc.

Lou Diamond

Business Development

CEO of FOBIA; Former Sales Director at BofA, Deloitte

Tony Pardoe

IT Operations

Former Director of Operations, Security, and Governance at numerous companies

Jill West

Controller

Former VP and Corporate Controller of Global Payments, Inc.

Board and Advisors

Edgar Bronfman Jr.

General Partner, Accretive LLC; Chairman Endeavor; Former CEO of Warner Music Group and Seagram’s

Steve Sadove

Chairman of National Retail Foundation; Former Chairman and CEO of Saks Fifth Avenue

Robert Nardelli

Former Chairman and CEO of Home Depot; Former Chairman and CEO of Chrysler