ToyNews retains circulation lead

According to latest ABC figures, ToyNews published an average of 6,043 copies every month between July 1st 2009 and June 30th 2010.

Nearest rival Toys n Playthings published only 5,215 copies per month during the same period.

This means that the ToyNews monthly circulation is nearly 16 per cent higher than any other title every month.

The ABC audit of each title also reveals that ToyNews has a far greater requested readership and paid-for readership than TnP.

"Anyone can download the print circulation certificates at www.abc.org.uk. You can search the rival titles and witness the ToyNews lead for yourself," commented ToyNews publisher and Intent Media boss Stuart Dinsey.

"We also have a massive lead online, as proven via Google Analytics, Alexa and Comscore."

The latest ABC audit for ToyNews also shows that every single copy of the print magazine goes to a named recipient and that there is zero duplication on the circulation list.