Because some competition fell on Valentine's Day, many weren't able to partake in typical holiday traditions.

Many, however, made time to celebrate the holiday with adorable photos on social media.

Valentine's Day may mean heart-shaped chocolates, roses, and fancy dinners for mere mortals. But for Olympians, the competition takes priority over the traditional celebrations.

Despite the intensity and focus needed in Pyeongchang, many couples managed to take a moment to revel in the sweetness of the holiday.

American figure skater Chris Knierim honored his wife and partner Alexa Scimeca Knierim on Instagram before they competed.

Chris made sure to shout out his wife before they competed on Valentine's Day together, writing "Love you @alexa_knierim and hope you like my kiss and cry surprise!!!!"

The Knierims began competing together in 2012 and got married four years later. They are the sole US figure skating pair at the games this year and actually competed together on Valentine's Day for the pairs' free skate.

"I think it shows while we are skating more than ever how much we love each other," Chris told USA Today. "Not all the teams have the connection. It's natural for us so it's nice we don't have to work on it."

"I've been talking about being here with @morrjosie for a very long time," he wrote. "It's like I've suddenly opened my eyes and realized we've actually made it this far. And it's beautiful."

Tatsiana Mikhajlova, a speedskater from Belarus, posted this sweet snap with her husband.

"Thank you for always being around," she wrote in Russian. Tatsiana's husband, Vitali, is a fellow speedskater. The two are making their Olympic debut, according to the official Peyongchang 2018 website.

Austrian figure skating pair Severin Kiefer and Miriam Ziegler made sure to express their love and gratitude for being together on Valentine's Day.

"Just feeling so grateful to be able to compete with my love at the Olympic Games on Valentine's Day," Severin captioned his post.

Miriam focused on the competition, but made sure to add a Valentine's Day hashtag underneath her loving photo.

Italian figure skater Anna Cappellini wished her husband good luck in her post.

"Ok maybe we're not gonna have the most romantic dinner tonight... but it's still an awesome Valentine's day sharing this amazing Olympic experience with the one you love," she wrote. "Good luck baby I'll be hyperventilating in the stands."

US ice dancers Madison Chock and Evan Bates each made time to honor their relationship on social media.

While Madison posted a romantic photo on Instagram and kept her caption simple, Evan opted for a sillier smooch and called Madison his "lovebird" on Twitter.

This is the pair's second Olympics together, but their first as a couple. In an interview with NBC last year, Chock explained that she and Bates have known each other for years. In fact, they even went on a few dates as teenagers — but they didn't fall in love and start officially dating until late 2016, they told NBC.

Elana Meyers Taylor and Nic Taylor are just excited to experience the Olympics together.

Nic managed to find his wife red, white, and blue roses to celebrate the holiday.