Japanese
fashion has always been cutting-edge, but
Shigoto
Fashion brings new meaning to the word with the launch of
its women's apparel line. With their men's line currently
available, Shigoto has now unveiled its women's line inspired by
the legendary Samurai and the uniforms of modern Japanese
construction workers. Also new to the collection are t-shirts
and additional men's styles continuing to set the precedent in
clothing wildly different than anything seen before.

Shigoto Fashion
was founded in Tokyo in April 2008 by Jasper Momma, former
general manager of Heineken Japan, and Mibu Minami, a well-known
Japanese radio personality. Momma and Minami described their
inspiration for their collection as the intersection of Japan's
past and future. Their mission was to bring Japanese history to
the world through fashion.

It has been
really exciting to teach people a little about Japan's history,
especially to those who may not have gotten the chance to
experience it. We take a lot of pride in the authenticity of our
products, Mibu said.

All Shigoto
apparel is hand-woven by Japanese designers and manufactured in
Japan in order to provide authentic pieces. Along with being
committed to Japan, Shigoto Fashion is also committed to being
socially responsible. The majority of their clothing is made
from organic materials.

The clothing
puts a fashion-forward spin on the silhouettes and styles worn
by construction workers in Japan, including tobi pants, which
were originally worn by samurai because they allow the wearer
speed and dexterity. The line also includes exclusive shoes,
t-shirts and accessories.

Because there
are few looks as distinctive as Shigoto in the market, our
clothing really makes a direct impact in any crowd, Mibu said.

Shigoto Fashion
is available online at
www.shigotofashion.com, and will soon be found in specialty
stores across the US.