Raj Samani, chief scientist at McAfee, said that "we live in a fast-paced world that's heavily influenced by pop culture and social media... there's endless opportunities to pick and choose which entertainment options we prefer to enjoy from a variety of connected devices".

"With Kim Kardashian's influence and business ventures, people will go to extreme lengths to be a little more like Kim."

McAfee advises that in order to stay safe online, users should only stream video from reliable, paid-for sources, use trusted news outlets and always keep apps and anti-virus software up-to-date.

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