Juicy Couture got in on the social media action too by posting the campaign on Snapchat’s edition of ‘Snapchat Stories’, which allows users to post images for 24 hours (instead of the seconds-long vids that it’s known for). Props to JC and Rosie for making history by being the first fash brand to get on board with Snapchatting a campaign – very techy indeed.

By Katie Yiannakis

Got a tablet? You can now download LOOK magazine straight to your iPad, Kindle (just search the store for ‘LOOK magazine’), Nook or Google Nexus.