March 27, 2013

MCLUHAN, IN FULL: Tom Wolfe explains everything you wanted to know about Marshall McLuhan, in a 23-minute video that was recorded in the 1990s, during the period, where thanks to the heady early days of Wired magazine and the birth of the World Wide Web, McLuhan’s theories were undergoing something of a renaissance. (Some even credited McLuhan with inspiring the Blogosphere…)

Wolfe interviewed McLuhan in the mid-1960s, when McLuhan’s career as a pop theorist and corporate sponsored guru were at their zenith, asking, “What If He’s Right?” As Wolfe noted, McLuhan would tell GE, “Gentlemen, the General Electric Company makes a considerable portion of its profits from electric light bulbs, but it is not yet discovered that it is not in the light bulb business but in the business of moving information.” GE certainly went out of their way to eventually prove that statement true.