Shrewd Stewardship

The Superbowl advertisements each year provide valuable lessons on capturing the attention of people in the world. Few advertisements tell about measurable qualities of the product being advertised. Some even neglect to show the actual product and merely mention the product’s name. Many advertisements instead include absurdities: talking reptiles, cars that drive so fast that doors actually fly off of other vehicles, or insurance sales agents who teleport onto the scene exactly when needed.

Where are the shrewd church advertisements?

How might we use media to promote the Kingdom of Heaven?

What might a shrewd church advertisement include?

“For the people of this world are more clever in dealing with their own kind than are the people of the light.” — Luke 16:8

Would you show an engineer getting an insight during the prayers of the people? Perhaps a spotlight suddenly lighting up the engineer’s bowed head and a light bulb floating over it while angelic voices sang.

Would you show an shop owner passing the peace that passes understanding with a difficult customer then walking out of the building arm-in-arm?

Would you show a dreaded diagnosis being reversed while the congregation prayed for that person?

A impossible as these sound, I have seen or experienced all of these! Except for actually seeing the metaphorical light bulb floating over someone’s head.

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Published by Robert

Pastor Robert Shaw did not enter the ordained ministry until his third career. Prior to entering the ministry he taught Physics at Nuclear Power School and the served as the Reactor Controls Officer on a US Navy Submarine. He also worked as a Systems Engineer designing, integrating and evaluating Sonar and laser systems. View all posts by Robert