In part one of this month's management briefing, MJ Deschamps considers the roles that functionality, health and wellness and technology will play in shaping the consumer - and his beverage choices - in the future.

The second part of September's management briefing, which shines the spotlight on what the future holds for the drinks industry, MJ Deschamps looks at the rising importance of packaging to differentiate a product.

Richard Hall is the chairman and founder of Zenith International, a food and drinks consultancy with around 1,000 clients in 50 countries. Here, we ask Hall what he expects the main influences will be on the drinks landscape in 20 years' time.