Thursday, April 21, 2016

Today’s shoppers are smart! More
than 50% browse online before making their purchase decision. Internet does
play a major role in the customer’s journey, from creating product awareness at
the earliest stages, to making the customer take action and buy the product. Even
though consumers visit at least 3 online stores before making a purchase, there
are different channels that intervene in their decision-making. How does a
customer purchase online? What is his/her journey?

Wednesday, April 6, 2016

No one can pay or request to get
a higher business ranking on local search results, as Google’s algorithm is
confidential, yet aims to be as fair as possible. However, you can still help
your business’s local ranking on Google and enhance your presence in Search and
Maps results.

3 Factors determines local ranking

Relevance refers to how well a local listing matches what someone
is searching. Your detailed business information can help Google better
understand your business and match your listing to relevant searches.

Distance implies how far each potential search result is from the
location term used in a search. If a user doesn’t specify a location in their
search, Google will calculate distance based on what’s known about their
location.

Prominence refers to how a business is well-known. Local ranking
tries to reflect offline world places; therefore familiar and well-known places
will be prominent on local search results. Prominence is also based on
information that Google has about a business from across the web (like links,
articles and directories). Google review count and score are factored into
local search ranking, as well as your position in web results. Make sure you
apply SEO Best practices!

How to improve your local ranking?

Verify your business location and informationto ensure your business is properly listed!

Include reviews as theyare
a great opportunity to build a business’s reputation. When customers write a
review, they provide feedback for a business that will maximize its probability
to show on Google Maps and Search results. The more reviews and positive
ratings, the more a business’s local ranking will improve.

Interacting with your customers and replying to their reviews will strengthen
their trust towards your business and increase your business’s local visibility.

Build a strong online presence by adding photos and engage users.

Do not despair; Tailbase is a
Google partner so you are in good hand! Our Digital Marketing team can help you
achieve better visibility and ranking online. Contact us to find out more
information about our services!