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“Do I not like Orange!”. These infamous words were uttered by the manager of England, Graham Taylor, after a humiliating defeat at the hands of the Dutch (who play in orange, in case you’re confused). He was declaring a strong aversion to a particular colour. Imagine if you will, that you had been tasked with creating a logo for Mr T for his new business venture and you had committed the cardinal sin of not asking enough questions about his likes and dislikes. Then you presented him with his bright shiny new logo – in ORANGE…..! Get the picture? At Printing.com, our design team always takes the time to understand our clients’ needs, including the colours (and styles) they like – and those they don’t!

Think of some of the most famous logos in the world. Look a bit closer and you’ll see that each one has been very precisely crafted. It’s not been thrown together in five minutes – and that’s what makes it so successful. In our view, there is no such thing as ‘just a logo’ for any type of business.

Sometimes it’s better to go back to basics

Never underestimate the value of your logo. When clients come in to see us and ask us just to ‘refresh’ their existing logo, we ask them why before we do anything else. Sometimes a refresh is all it takes. But at other times, it’s better to start from the beginning so your logo truly reflects what your business is about.

The only silly question is the one you DON’T ask

This is our philosophy both for ourselves and for our clients. In other words, we want to create a logo that matches your business goals perfectly. Instead of making assumptions, we ask a lot of questions to gain a complete picture of the logo that will work for you, your market and your customers. The same point goes to you as the client. Now is the time to ask us any questions you have. Or if you have any preferences, we want to hear them (especially if it’s “Definitely no orange!”).

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