From a father to his daughter

The differences and the connections between men and women is of constant wonderment to us all. Perhaps men’s judgement of women is never as touching, real and honest as when they’re talking about their own daughters.

It’s maybe here that we realise that the stereotypes of what women should and shouldn’t be simply cease to make any sense. Put simply we refuse to let something so special and wonderful as our daughters to be put in such a simplistic box. Perhaps we should also start applying this logic to the way we view, understand and communicate to women in the world of marketing.