Knowledge Base Articles

Marketing forms one of the pillars of any business organisation. The key to successful business lies in effective marketing. The importance of marketing cannot be ruled out especially in a scenario where in each one tries to outdo its other counterparts. Planning a successful marketing campaign is a very challenging task. But your marketing campaign can be a great hit if you use promotional gifts to your advantage. Promotional gifts are the perfect marketing tool that you can offer to your business.
Promotional gifts can take your business to new height and get you cash in on lucrative business opportunities. The best part about promotional gifts is that they can be used to suit almost every occasion. Whatever the occasion be it trade shows, seminars, conferences, conventions and exhibitions there is one or the other promotional product for every occasion. Promotional products are a great way to get your message noticed in such occasions.
If you want promotional products

Promotional products are a necessary part of the whole trade show
experience. As a participant, you want to excel at building new
clients, networking, increasing sales, circulating your brand, and
marketing your business. The marketing experts have performed numerous
studies time and again proving that promotional gifts enhance these
exact tasks. When planning your next trade show experience, you should
not be asking yourself, "Am I giving away promotional products at this
event?" Rather, you should pose the question, "WHAT promotional items
am I giving away for this trade show event?"
While any
knowledgeable promotions professional can assist you with the decision
making process, choosing an item like promotional yardstick would be
wise.
First of all, the implications during the show are
enormously wide. This is a larger quality item - one that visually begs
for more attention than smaller items like stress balls, key chains, or

It's hard to remember when plastic water bottles weren't around,
whether in the gym, on the hiking trail, at sporting events, or in the
park. Look in your kitchen cabinets and you probably have one, its body
printed with a company's logo and contact information. That's because
companies have long regarded reusable water bottles as great promotional
items. But do they really work?
At first glace, the idea that a
drink container could increase a company's sales sounds zany. But small
promo items do just that: present a company's information to as many
people as possible, particularly customers and decision makers at
potential client companies, in the name of drumming up more business. To
determine whether an item will have its intended effect, it's best to
examine it using the four criteria that predict most items' success or
lack thereof: advertising space in terms of product scale, usability,
appeal and longevity.
Advertising Space

China is indisputably the largest source of all our consumer electronics, producing more hi-tech products than any other country. Sellers know the power of being the one carrying new products, or even better are unique products. If you're sourcing electronics direct from the source in China you will be ahead of the pack, and could even be the only person in your country selling certain models.
Steps
1 Choose a reliable worldwide courier for small or urgent shipments. Talk to forwarders in China or Hong Kong for assistance setting up larger shipments via air containers or sea freight.
2 Since many suppliers require large first orders in the range of thousands of items, and commitments to buy more, establish a relationship with a professional Chinese wholesaler.
An alternative is dropshipping. You can advertise the products you've found from Chinese suppliers, but on

When it comes to items that are given out as freebies to clients, customers, and employees, there are some general rules to follow that dictate how successful your promotional items will be. When choosing what promotional items use, and choosing designs for your promotional items, it's always important to let these rules be your guide.
A good promotional item should be practical, and it should be portable. Ideally it should also have a certain amount of longevity in terms of how long the item remains desirable, but this is a situational requirement and is not always necessary. Practicality and portability are always absolute necessities, and the presence or absence of these factors are big factors in determining the success of your promotional items, and of any associated advertising campaign.
Practicality is perhaps the most important concept when it comes to promotional items. Why? Simply because a practical item gets used, and every use of the item means exposure for