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The countdown is over and Samsung's not offering much to whet our appetite. A medley of opaque angles of galactic travel are meant to represent next week's big news story, alongside some brief claims of technology that fits easily in your hand. It finishes all too soon on those glossy enamel puddles shown above. The second trailer reveals more of the same, with Samsung promising the device will become "a natural side of life", throwing in a quick jibe at those rival smartphone-carrying "sheep". While we reckon we broadly know what to expect when it comes to internal hardware, we're still itching see how Samsung's looking to reinvigorate its phone design following HTC's stylish smartphone salvo. Well, at least it's just over a week left to wait.

Sammy's latest marketing ploy kicked off with a string of nonsense that could just as easily have come from the Sunday morning jumble: "Destination: tgeltaayehxnx," declared the Samsung Mobile Twitter account. Anagram wizards will read that as, "the next Galaxy," and wouldn't you know it, it's also the URL for an auspicious countdown clock. Sammy promises to let visitors take "the next step" in about 17 hours and counting. Bonafide internet sleuths can find an extra carrot strung up in the site's source, reading, "discover how Samsung is about to challenge the way you view the Galaxy once more." Is Samsung about to break its own May 3rd unveiling? We'll let you know in 16 hours and change.

Update: It seems like that ticker just might be counting down to some sort of anagram guessing game, according to an Engadget tipster who partook in some directory diving. Among a series of assets of different colored lettered tiles he found images with instructions warnings, reading "Click on the letters in the correct order to reveal your real destination," and "Following technology blindly often gets you nowhere." Ominous.

Update 2: And there it is. Samsung's revealed two (well, one and a half) teaser videos -- but they don't reveal much.

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androidbreaking newsBreakingNewscellphonegalaxy sgalaxy s 3galaxy s iigalaxy s iiiGalaxySGalaxyS3GalaxySIiGalaxySIiiice cream sandwichIceCreamSandwichinvitationinvitelondonmay 3rdMay3rdmobilepostcrosssamsungSamsung Mobile UnpackSamsungMobileUnpacktgeltaayehxnxSun, 22 Apr 2012 14:26:00 -040021|20221362http://www.engadget.com/2012/04/16/samsung-will-unveil-the-next-galaxy-phone-may-3rd-in-london/?utm_medium=feed&utm_source=Feed_Classic&utm_campaign=Engadget&ncid=rss_semi
http://www.engadget.com/2012/04/16/samsung-will-unveil-the-next-galaxy-phone-may-3rd-in-london/http://www.engadget.com/2012/04/16/samsung-will-unveil-the-next-galaxy-phone-may-3rd-in-london/?utm_source=Feed_Classic&utm_medium=feed&utm_campaign=Engadget#commentsAfter months of rumors Samsung has officially announced the world will meet the next Galaxy phone in London on May 3rd with this invite, first received by Dutch site Tweakers.net. While most speculation will immediately focus around something we're expecting to arrive as the Galaxy S III, the BlackBerry World-spoiling invite we received is conspicuously devoid of details like name or specifications. While we'll keep the address of the Samsung Unpacked event to ourselves, the only other information included is the date / time (2PM ET) and the address for a live stream on Facebook. The original Galaxy S and GS2 are already million unit sellers many times over since first launching two years ago and have led the Android pack for most of this time, so what will Samsung do to top itself this time? (Answer: not 3D, and it's probably a little too late for another Continuum-like gimmicky split display.) There are just 17 days left until we find out for sure.