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Software Description:

SimplyCast is a leading provider of interactive and multi-channel communication software for organizations worldwide. The company’s 360 Customer Flow Communication Platform is a feature-rich solution combining marketing automation, inbound marketing, and interactive communication. With customers in over 175 countries, including many of the most recognized brand names in retail, non-profit, and hospitality, SimplyCast provides organizations with the ability to effectively reach customers on their preferred mode of communication.

Based in Dartmouth, Nova Scotia, Canada, SimplyCast enables businesses to form strong relationships with clients, save time, and boost revenue. SimplyCast’s platform includes the ability to track marketing campaigns and view results, allowing for the ability to monitor the success of each campaign and to see whether improvements can be made in any area of the project.

SimplyCast offers more than 20 channels in one place, all developed in-house versus third-party integrations. This is more than any competitors offer. SimplyCast provides many options to integrate data from third-party services as well and is continuously adding more capabilities and developing more partnerships.

What sets SimplyCast apart is the platform’s ability to provide a communication platform that small, medium and large organizations can use with limited technological and IT experience. Drag-and-drop editors and workspaces make it possible for companies to easily create all-encompassing marketing and communication campaigns — making connecting with audiences a simple, personal, and automatic process.

SimplyCast leverages its technology to help organizations solve their internal and external communication needs. From lead nurturing campaigns, drip campaigns, and event planning, to SMS reminders, fax promotions, and more, SimplyCast found the communication problems most organizations were facing and solved them with its unique, scalable, and diverse platform.

In February 2017, SimplyCast launched its emergency communication platform: EmergHub. This new, innovative platform is designed to aid in streamlining communication in emergency situations. EmergHub is the world’s first application with a common operating picture showing local areas and their interaction with emergency messages, making the platform the first technology to connect all stakeholders in an emergency situation by using an all-in-one platform for communications. EmergHub has the capability to provide prompt situational awareness through its emergency-specific tools: Alerts, OnCall, Recall, Instant Teleconference, Command Hub, IVR Builder, Blueprints, and Maps.

Software Description:

WebEngage is a marketing automation software that helps B2C companies drive more revenues from their existing customers and anonymous users. WebEngage helps companies segment their customers and engage with them in a contextual and personalized manner through various channels such as Push
In-app
SMS
Web Push
Email
On-site Notifications
On-site Surveys
On-site Feedback.

Through WebEngage, companies can create complex lifecycle campaigns in seconds using the visual workflow designer.

Software Description:

ActiveCampaign combines the power of email marketing, marketing automation, and sales/CRM automation. You'll be able to create powerful automated marketing and sales processes that adapt to create happier, more loyal customers.

WebEngage, a tool for automating communication across a user's lifecycle and helps companies send messages

Cross-device tracking helps keep communication coherent and contextual, making the experience personalised and relevant. Integration with WebEngage is a one-time job and requires minimal assistance. Once the SDKs are integrated, the data starts to flow into WebEngage, making it measurable and actionable.