LovePork

Problem:

Behind chicken, turkey, beef and lamb, pork seems to be the forgotten meat. That’s why the AHDB (Agriculture and Horticulture Development Board) wanted to jolt the nation out of their repetitive mid-week meal routine and get a bit of pork in their lives’.

Solution:

We encouraged the nation to ‘cheat on chicken’ using a man dressed in a giant chicken outfit. Niche.