Mark Fuller

Lawrence K. Ho / Los Angeles Times

"We don't outsource to China, we don't outsource across town," says Mark Fuller, chief executive of Wet in Sun Valley. "That gives us complete control and a nimbleness that is a competitive advantage."

"We don't outsource to China, we don't outsource across town," says Mark Fuller, chief executive of Wet in Sun Valley. "That gives us complete control and a nimbleness that is a competitive advantage." (Lawrence K. Ho / Los Angeles Times)

"We don't outsource to China, we don't outsource across town," says Mark Fuller, chief executive of Wet in Sun Valley. "That gives us complete control and a nimbleness that is a competitive advantage."