13 Common SEO Mistakes & Learn How to Avoid Them

Do you make any of these 13 common SEO mistakes, then here is the guide to learn how to avoid these common SEO mistakes. Optimizing your websites and blogs is an essential element of your content marketing strategy. While SEO is changing day by day, and it is a powerful way to bring visitors to your company’s outlets and to direct them towards your sales funnel.

You decide if you’re going to concentrate on SEO for your main and primary traffic strategy, optimizing everything in your site that Google, Yahoo, Yandex, Bing and all other search engine wants and they send you thousands of visitors per day, without any charge.

So simply focuses on your on-page SEO as well as off-page SEO and doing proper keyword research and find out some phrases that helps you to get massive organic traffic.

As almost many of you, who optimizing their site according to search engine guidelines, they doing some common mistakes. As someone who spends a lot of time on their sites to optimizing it properly, I notice that some them are making some technical mistakes that show up again and again.

So let’s go over these common SEO mistakes. If you’re not make any of them then it’s good and but it is important for you to learn about these mistakes before optimizing your site effectively and properly.

Top 13 Common SEO Mistakes To Avoid Mostly Beginners Make

Although there are dozens of mistakes that people are making while optimizing their site. But some are most common and almost 80% people doing it again and again that’s why they doesn’t get any benefit of SEO. So follow below mistakes and avoid them in your future journey.

#1 – Too Long Post Title

Title of your single post or page is much important than any other factor. It plays a vital role in search engine ranking. This is also known as the heading of your web page or post which is shown in search snippets SERPs, when anyone searching on the search engine.

Simply avoid to use too long title of your post. Because search engine allowed to use number of characters into your title of your page for better SEO optimisation.

Mostly first 50-60 characters shown in the search results, so it is important to make your title short and fully optimizing. Adding your primary keyword in it and make it as short as you can.

Too long titles are not beneficial for anyone of you, because after 50-60 characters, your title will be hidden in search results and if you use main keyword in that place, then you can’t ever get higher ranking.

#2 – Keyword Stuffing

As you might be thinking that, your target keywords in every sentence of your post would be boost your ratings in search engine. But believe me that strategy is wrong and foolish and it couldn’t be more wrong.

Including same keywords again and again into your content will be considered as a stuffing. This process called “Keyword Stuffing”. Search engine robots might be consider this thing in spamming and spamming means you’re not write human like content.

For your SEO success, keyword stuffing or overusing your targeted keywords is not beneficial or crucial. This kind of approach making your content unnatural and useless for it’s intended audience.

#3 – Not Focusing on Relevant Content

In the early days of Google’s, they accepts all the pages from webmasters and indexing to their search engine. Webmasters and site owners wants to getting higher ranking and appear in the #1 slot of the any given search query, because they want to included everything into their site.

This approach working after many years, but now everything changed. Google and all other search engines might be focuses on the relevant content. If you’re not having the relevant content then you can’t be able to get higher Google ratings.

Users wants to get information from sites which are well-written and informative with modern styling. Included relevant content, so if any one wants to reading about blogging, your site including blogging related content and not like health or other off topics.

So always try to focus on the single topic and write well-written informational and relevant content to your sites so people are easily navigate your site according to their taste and interest.

#4 – Nofollowing Your Own WebPages (URL’s)

The “nofollow” tag URL doesn’t prevent pages from being indexed in the search engines, but it does completely ruin the flow of your PageRank throughout your site or blog.

Whenever your writing a post ,then there are many times your link some external as well as internal pages into your recent post. By default the links are used with “nofollow” links which is specially for external pages.

But many of you specially beginners, making their own URL’s with nofollow tag that ruin your PageRank in the search results.

Whenever you use “nofollow” tag, you’re throwing away PageRank. Don’t do it again, not even on the single pages that you don’t want indexed. If you want to keep a page out of the index, use this in your HTML head tag:

<meta name=”robots” content=”noindex, follow”>

This directive prevents the pages from turning up in the search engine result pages (SERPS) but recommends that search engine follow the links on the page.That way, any PageRank that flows into the unindexed page will be passed back to your site through the links on the page, rather than getting dumped. So it might be very useful for you.

#5 – Being Lured By Black Hat Temptations

There are plenty of different ways to “cheat” the search engine robots by using some spamming and black hat tactics for backlinks, exposure and traffic. Some of these black hat methods also useful still for temporary gain, but they can also lead to long-term penalties once they’re discovered. Some of black hat tactics that people trying to cheat the robots:

Using the duplicate content

Keyword stuffing

Low-Quality Content

Questionable Redirects

Stealing Contents From Other Sites

Cloaking

While people trying many of these methods to trying out to get better ranking within short time. But once search engine discovered some of them into your site, then you can face very strict penalties that might be ruined your business.

#6 – Not Use Google Keyword Tool

Almost everyone know about the world’s best keyword tool called “Google Keyword Planner Tool” which is also known as Google AdWords. There are many other tools that people trying to use for keyword research.

But many newbies and beginners site owners and blogger don’t use Google planner tool for keyword research which is the biggest factor in ranking. Without proper keyword research, you’re not able to do proper SEO optimisation.

Google Keyword tool will give you the keyword suggestions to choose some unique and particular keywords which are highly optimized, higher traffic, high CPC.

Many newbies consider to getting higher ranking in search engine without proper keyword research which is totally fail tactics. If you want better rating, then try to use keyword planner tools like “Google Keyword tool”.

#7 – Broken Links

Links are some kind of hyperlinks which appears between the content for some particular keywords. If you’re trying to making links to any other destination and that place doesn’t exist more, then these kind of links known as “Broken Links”.

This is the biggest mistake mostly beginners make, because they try to links back their site with other site and creating links into their content. But they don’t remember yet to check out while these links are working or not.

In SEO, links are very important and search engine crawlers and robots crawlers and indexed pages with these links and all other pages which are points your links. But if these links are broken, then it ruin your site ranking because it consider in spamming.

#8 – Forgetting About Local Searches

Overall, almost 92% of the U.S traffic performs a local search on their smart devices before visiting any other store. Many people don’t focuses on their local searches, specially for beginners.

Start by including your regional-specific keywords into your post titles, meta description or even in URL’s (permalinks), so it helps you to getting thousands of local searches on your site.

But this is the biggest mistake ever made by bloggers because forgetting about local searches will damaged your sales, revenues and as much traffic.

Businesses should ensure their Address, Name, Phone, Location etc are correct on their niche business and local directories that are more relevant to their targeted industry. Local searches also helps you to boost your link-juice quietly with also your customers will be able to find you easily.

#9 – Avoiding Analytics

This is fact that almost 60% people don’t focuses on their website’s data? After you’ve implemented different techniques and methods then why not you neglect to measure out your data or site analytics?

Believe me, If you’re not measuring your website’s data then you cannot be able to materialized your business objectives.

It is very important for everyone to know about those areas where your site perform much better as compared to rest of the world.

So don’t be avoid analytics of your site’s, always make sure that you have Google Analytics and Webmaster Tools which are fully configured with your websites. So you’re able to easily managing and analyzing your site data.

#10 – Irrelevant Anchor Text Links

Anchor text is the name that you’re given to the clickable links or hyperlinks text on your web page (blog posts). Many newbies trying out to use irrelevant anchor text to links out with other links.

Search engine crawlers always check out these links from page to page and crawlers and indexed all these links into their database. But if you’re using irrelevant anchor text links just for the raise of your clicks ratio then it is not profitable.

Search engine robots like Google algorithms checking all these anchor text links and behind the page of that particular links, if they don’t match then they will include all this in spamming or fake work.

So avoid this to use irrelevant anchor text around your links and make outbound links just like a human being and try to work in real manner.

#11 – Not Focus in a Fast & Mobile-Friendly Experience

There is no doubt and people are not denied that this is the age of smartphones like iPhone, Android Phones etc. Almost 70% people searching on the internet through their mobile phones now a days and websites analytics said that this number increase day by day.

People are prefer to search via their smartphones, tablets as compared to PC or Laptop. So if you websites or blogs are not fast loading speed or mobile friendly experience, then you can’t be able to run your business for a longer time now a days.

So focuses on your mobile-friendly experience and try to make sure that your site is mobile-friendly which have been fast loading speed as well as easily navigate on mobile devices.

#12 – Using Poor Content (Content Quality)

“Content is King” this is not just a single phrase, this is the reality on the internet. If your content is good, readable, informational as well as written in modern style then you’re good.

But if the content quality of your site is low or poor, then you can’t be able to reach out those standards where big brands already are.

Content is the king, this is not mean just content, it means valuable and high quality content which users as well as search engine loves. So focuses on your content quality and writing in a modern style, long articles which solves someone problem.

#13 – Poor URL Structure

Some people think that this is not an important thing because search engine indexed the whole page and if your content is good and high quality then you can easily ranked in SERP.

Somehow this is TRUE.

But??? the question is that are search engines not indexed the URL (permalink) of the webpage.

As usual, the URL structure is somehow:

domain.com/your-title-of-page

but you can used some extensions at the end of the url like .html, .asp, .htm or .php etc. People also included the published date of the article or webpage. All these things are good and now disallow anyone, but some permalinks are below which are not good in SEO perspectives:

domain.com/312313/page/welcome-to-post.html

domain.com/d497589274gfieyhfjf

So these are not good and many time not acceptable. So make sure to optimizing your permalinks of every single page of your site and make it unique, seo-optimized url structure.