Agraz Restaurant-Corporate Identity by Marcelo Lopes Design

Marcelo Lopes Design Shares The Agraz Restaurant Corporate Identity

Marcelo Lopes Design, the project leader of the highlighted project Award Winning Agraz Restaurant Corporate Identity points out, Agraz Restaurant’s brand is inspired by Brazil’s twenty-seven states. The round symbol was inspired by the center of the Brazilian flag. The colors represent the miscegenation, diversity and the meeting of cultural globalization at the hotel. The density of the population within each Brazilian state inspired the dimensions of the stripes. The project included: menu designs, placemats and an institutional campaign. The menus enable a sensorial experience by means of the texture of the material and logo application in resin, which gives it a 3D effect. Black menus are for men and white for women.