The store sought her out after reading in The Denver Post (and Rex’s own blog) that her colorful taradara products [5]have landed in celebrity gift bags for such A-list moms as Beyoncé and Jessica Alba.

One more reason to support this Colorado mom-trepreneur? She donates 10 percent of her profits to Girls with Sole[6], a non-profit organization that uses sports to built confidence and encourage skill building in at-risk girls.