Essay on cultural assimilation

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As with any set of starting points, neither of these starting points exists in isolation. High-context communication often corresponds with communitarian settings, just as low-context communication often occurs in individualist settings. This is not always true, but it is worth exploring because it is frequently the case. Where communitarianism is the preferred starting point, individual expression may be less important than group will. Indirect communication that draws heavily on nonverbal cues may be preferable in such a setting, because it allows for multiple meanings, saves face, leaves room for group input into decisions, and displays interdependence. In individualist settings, low-context communication may be preferable because it is direct, expresses individual desires and initiatives, displays independence, and clarifies the meaning intended by the speaker.

After a case of two British nationals having sexual intercourse on a family beach, authorities have introduced some new guidelines for residents and tourists alike. Now, loud music, swearing, kissing, wearing skirts of inappropriate length, and even holding hands and hugging in public has been banned (, 2009). Instead of being on the extreme end and banning the activities mentioned above, which are quite common in the tourists' own countries, Dubai can take a similar "encourage, not discourage" approach (Bartlett, 2007). Dubai can mention the Arab and Muslim culture in any brochures and advertisements of the destination; otherwise, if tourists hear about such bans and limitation, they might want to visit an alternate destination. The same encouraging approach as that of Egypt can be taken towards construction companies, in which financial assets could be provided. Similarly, Emirates Airline could continue to purchase the new A-380 aircrafts as they are more environmentally friendly. Research shows that 45% British tourists are willing to spend more on vacation if environmental damages can be reversed, 67% Americans think it is important that they do not damage the destinations they visit, and 69% Danish tourists are willing to pay more for eco-labelled hotels (Bartlett, 2007). All three countries above generate high numbers of tourists. Thus government officials in Dubai can assume that if they want to fund in environmentally friendly activities, this will potentially attract more tourists.