Social Engagement: Using Friends of Friends

It’s a Social world out there on the frontier better known as the World Wide Web.

If you’re a business, you need to be “Linked In” to your colleagues, business partners and groups, and of course, their associated networks.

If you’re a business, you need to be “Liked” or “Recommended” on Facebook.

It seems that online social networks have become a de facto substitute for word of mouth referrals, long associated as the best possible recommendation you could get.

And having mentioned word of mouth…If you’re in business, you need to be “Followed” on Twitter because we all know that the world is just waiting to learn what you have to opine in 140 characters or less.

We’ve only covered 3 of the countless ways to establish a social presence on the web. If you’re in business and reading this, you need to be thinking about establishing your online social presence. Consider this illustration (follow the link below and click on it for a larger version)

As you can see, Online Social Media can be categorized into 4 primary groups and countless sub-groups. We like focus on the first 3 groups (although we’ve been known to stray into the Gaming Networks to deploy target-specific marketing messages for our clients).

Social Networks

Sharing Networks

Publishing Networks

Gaming Networks

When Saint George recommends a Social Strategy for your firm, we also present a detailed plan to get your program running, how to maintain it once it has been launched and what you should expect in terms of search engine ranking improvements. Our approach is very systematic and follows a well-established methodology that translates into higher search rankings, improved site traffic, and more importantly, a more engaging user experience for your visitors.

As we stated at the beginning of this page: It’s a Social world out there on the frontier better known as the World Wide Web and if you’re a business with and have an Internet presence, you need to be prepared and have all of your web-social P’s and Q’s set-up and ready to engage and capture your next great client.

Engage Online: Build Lasting Relationships

There’s a lot more potential to Online Client Engagement than web site design and hosting – simply put, the World Wide Web just happens to be the largest delivery system of information and commerce. When properly deployed, online client engagement programs including website design, search engine optimization and online based advertising programs can guide and inform the curious, and allow you to share a specific message with your customers.

Multi-lingual web site design including integrated sales lead features

E-publishing – a company driven, company controlled e-magazine which is distributed via the internet to carefully selected recipients with integrated links and fully traceable lead generation algorithms embedded within the magazine

Web based advertising, brand management and lead generation

Web based client portals or extranets designed to provide value services to preferred clients

Online and interactive website “live-chat” features installed on your website to help you communicate with your clients and provide unsurpassed customer service

Search Engine Optimization – It’s a pretty big web and we help you get found and listed in response to the right search strings

Saint George’s Online Client Engagement programs are designed to enhance your existing MarCom plan, not replace them. These electronic design services create a rich and dynamic visual presentation to potential clients and on occasion assist with the sales process. Online Engagement is also an excellent way to manage your corporate Brand or promote or test a specific sub-brand.

Online Engagement programs are very cost effective, far reaching and definitely a more focused means of reaching your target audience. As an example: Print advertising is an excellent “shotgun” approach to getting your message across. When you utilize a well-defined and properly executed Online Client Engagement plan, you’re trading in your “shotgun” for a high powered precision rifle.