There appears to be no documentation on how the keywords and URLs one provides works to target your audience. I would like to know:
Do the keywords work via AND or OR logic?
What URLs should you be using, your landing page(s) ...

If we remove geo bid modifiers from bidding strategy display campaigns, does Google adjust the bid modifiers automatically?
My question is if we see a positive performance for any of our targeted locations, bidding strategy automatically bids up for that location ...

Hi All,
How can we identify Customer Lifetime Value (CLV) in Adwords? There’s a feature in Facebook Ads that allows you to see the CLV for your customers using the FB pixel, but there isn’t a similar report in Google Ads ...

While building a Facebook Ad Set, we may target 4 to 5 different audience segments (demographics, interests, and behaviors) at once to refine our targeting criteria. Some of the segments may be in the “INCLUDE people who match at least ...

Hi All,
Is it wise to use similar audience list for a remarketing campaign? Why I ask this is when we start a campaign, the remarketing list may be too small to target. On the same time similar to remarketing list ...

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