The Flamin’ Fish Taco logo was developed to help introduce and promote a new gourmet taco at Tin Star Taco Bar. Tin Star Taco Bar is a fast-casual restaurant concept that offers gourmet tacos and traditional entrees with a flavorful twist. The concept behind this logo uses the negative space of the fire flames to create a fish. With the flames having the same flowing curves as water…the marriage between the fish and flames came together naturally.