SUPREME QUALITY, GREAT TASTING MATCHA: This product is a SPECIAL EXQUISITE finely-milled green tea powder made from the finest, young, shade-grown leaves picked during the first harvest from Camellia sinensis plants grown in beautiful organic tea gardens in Japan. Ceremonial grade organic Japanese matcha is one of the HOTTEST HEALTH FOODS of 2018. However, not all ceremonial grade matcha is the same! This product is authentic FINEST ceremonial grade organic Japanese matcha (Ceremonial Grade AAA). As the name suggests, ceremonial GRADE AAA matcha is the BEST quality matcha that you can buy! Ceremonial GRADE AAA matcha is SUPERIOR to lower grade matcha (e.g. ceremonial GRADE A and ceremonial GRADE B matcha) and is FAR SUPERIOR to culinary (i.e. cooking grade) matcha in its color, taste, smoothness and nutritional content! This isn't a gimmick. This product is PERFECT for making matcha green tea.

EXCELLENT HEALTH BENEFITS:

[1] This product is a SUPERFOOD (SUPER green tea) due to the high density of antioxidants. Research at the University of Colorado showed that 1 g of Ceremonial Grade Japanese Matcha contains 137 TIMES THE EPIGALLOCATECHIN GALLATE (EGCG) ANTIOXIDANTS of China Green Tips Green Tea (Weiss et al., 2003)! EGCG is the MOST POWERFUL ANTIOXIDANT in green tea. Antioxidants are important in helping to PROTECT cells, DNA and other molecules in the body from damaging free RADICALS.

[2] Research suggests that matchjja helps with WEIGHT LOSS. There are various mechanisms e.g. EGCG inhibits the enzyme COMT, which leads to an increase in noradrenaline. Noradrenaline leads to activation of lipase, which brings about fat breakdown!

[3] First harvest ceremonial grade matcha is rich in L-theanine, which has many benefits: It improves RELAXATION without causing drowsiness and increases CONCENTRATION without causing anxiety.

ORGANICSUPERFOOD: Research by experienced Food Chemists at the University of Colorado, USA, showed that 1 gram of Ceremonial grade Japanese MATCHA contains 137 TIMES the EGCG ANTIOXIDANTS of regular green tea (the regular green tea tested was Starbucks China Green Tips Green Tea) (Weiss et al., 2003). Organic Japanese Matcha has more antioxidants than any other tea! Antioxidants fight free radicals. Doctors say that free radicals are an important cause of many diseases.

BEST QUALITY: This is not just matcha. This is CEREMONIAL GRADE AAA organic Japanese matcha, which is is THE VERY BEST QUALITY matcha. Ceremonial Grade AAA is superior to Ceremonial Grade A and Ceremonial Grade B matcha! This really is SUPREME quality artisan matcha. The Japanese call this Saikō matcha - Saikō means the BEST or SUPREME. This matcha is the matcha for CONNOISSEURS!

PURE because it is 100% ORGANIC and GROWN in the PRISTINE HILLS OF JAPAN (NOT China): CERTIFIED ORGANIC food and drink is the purest, most natural and healthiest food that you can buy. Organic food is produced without using unnatural synthetic pesticides (e.g. insecticides, herbicides and fungicides) and unnatural (synthetic) chemical fertilizers. Research has shown that these unnatural synthetic chemicals are not good for our health and that's why we actively avoid ingesting such chemicals.

EXCELLENT HEALTH BENEFITS: (1) WEIGHT LOSS AID as part of a healthy balanced diet and lifestyle (matcha green tea is a FAT BURNER) - Take control of your diet: switch from high calorie beverages to matcha green tea (with only 3 calories per cup) - become slimmer, healthier and happier (2) Improves RELAXATION (thanks to the high L-theanine content of first harvest matcha) (3) Improves CONCENTRATION (4) PROTECTS against FREE RADICALS, which are a cause of many diseases.

FIRST FOR FRESHNESS and NUTRITION: Unlike most other brands, DOCTOR KING Matcha is FRESHLY-MADE in Japan at least 6 times per year and FOIL-PACKED in Japan for extra freshness! Not only that, our Matcha is AIR-FREIGHTED directly to the UK to ensure customers enjoy Matcha that is as fresh as possible. Our matcha has not been in a tin/pouch for months and months because we know that matcha oxidises and degrades with time (losing its nutritional value). THE FRESHER THE MATCHA, THE BETTER!

LABORATORY TESTED: Doctor King® matcha has been tested at Eurofins laboratories and Shin Nihon Kentei Kyokai laboratory in Japan. The results showed that pesticides are not present in Doctor King® matcha. Also, lead and radiation were "not detected" in Doctor King® matcha.

NEW PREMIUM ECO-FRIENDLY PACKAGING: This product comes in our new premium eco-friendly packaging. We have reduced the amount of packaging by 50% (compared to our original foil-packed, tinned, boxed product), which means we have reduced the size of our carbon footprint (i.e. carbon dioxide emissions). This is important because carbon dioxide emissions are the primary cause of global warming. Additionally, our new packaging is lighter, more portable, resealable, air-tight and letterbox-friendly. Furthermore, our packaging is designed to maintain maximum freshness and potency of your matcha. We hope our customers welcome and support us in all of our endeavours.

Our matcha is PERFECT for making healthy matcha green tea.

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