o Consumer could shop at a competitor who offers comparable products at comparable prices, but the convenience is lost.

вЂў Bargaining Power of Suppliers: Low to Medium pressure

o Since Wal-Mart holds so much of the market share, they offer a lot of business to manufacturers and wholesalers. This gives Wal-Mart a lot of power because by Wal-Mart threatening to switch to a different supplier would create a scare tactic to the suppliers.

o Wal-Mart could vertically integrate.

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