Mediabrands NYC

AI & Consumer Sentiment: The Future of Digital Storytelling

Marketers know that relevance is a critical component to telling impactful brand stories that move audiences through the consumer journey. However, traditional methods of retargeting don’t prioritize relevance. How then, can you create more impactful ad journeys that make the most of your digital investments?

MAGNA Global and IPG Media Lab, in partnership with ViralGains are thrilled to present an upcoming lunch and learn, “AI & Consumer Sentiment: The Future of Digital Storytelling” where Kara Manatt, Magna Global’s SVP of Intelligence Solutions and Strategy, will give an exclusive look into The Sentiment Driven Consumer Journey, the latest study from the companies. The report explores why obtaining and responding to consumer sentiment is crucial to optimizing the customer ad journey and creating a more relevant ad experience, saving otherwise wasted video ad dollars and positively impacting brand affinity metrics.

Time: Content – 12pm to 1pm, Networking – 1pm to 1:30pm

Where: 100 W 33rd St, 3rd Floor Cafe

You’ll also get exclusive insights on artificial intelligence from AI expert and ViralGains CEO, Tod Loofbourrow. Learn what AI is really about and how to identify the difference between vendors selling hype from those offering real and effective AI solutions.

Join Jenny Lang, SVP of Digital Innovation and Strategy at MAGNA Global, during our panel discussion as she leads industry experts in examining and exploring the possible impact and implications of consumer sentiment and AI on the customer journey. Don’t miss your chance to hear from our all-star lineup of panelists:

Adam Simon, SVP, Executive Director, Strategy, IPG Media Lab

Erin Rech, Head of Digital, East at Initiative

Tod Loofbourrow, CEO, ViralGains

Register today to learn how to improve the digital ad journey through consumer sentiment, ultimately driving brand impact and business outcomes.