How Jenn Selke started their logo design journey

Company name

Overview

WE ARE:
* state of the art diagnostic pet care
* compassionate and friendly
* 24 hour emergency services
* professional and upscale
* specialize in all areas from dental to oncology

This is the place you go when you want cutting edge and life saving care for your pet from the highest trained doctors and specialists in the country.

After this logo is designed - the web site is next to get an overhaul. You can see the site for more about us but ignore poor site design and old logo.http://encinavet.com

Logo is supposed to be on vests of snow rescue dogs in the Olympics - hence the 3 day rush.

Tell us a bit about who you are and the people you reach

pet owners who want high quality care for their pets

Requirements

The logo will need to be usable from everything to vests for service dogs in the winter Olympics as well as a web site, social media sites, and print materials.

WANTS:
* easily translate from print, to web, to social media usage
* used in a square format for avatar or favicon
* simple, clean and contemporary
* fits brand: high-tech, top-quality, professional pet care

COLORS
modern greens, blues and yellows
needs to also work in black and white
not trendy web 2.0 colors
classic

Not required to have animals in the logo
Open to initials "EVH" in some creative way

DON'T WANT
* No cute and fuzzy - needs to be professional and upscale
* Nocomplicated logo that is hard to print and embroider
* No clipart or photoshopped images, or images obtained from royalty-free sites