Gwyneth Paltrow and Chris Martin’s not-so-shock split has had a somewhat unexpected reaction – rather than spectators being flabbergasted at the news, the focus is all about that zingy new phrase – to ‘consciously uncouple’.

You see, Gwynnie and Chris didn’t actually break up – they ‘consciously uncoupled’ – which is a whole different thing. In basic terms though, it means they split.

The (dare we say pretentious?) phrase has, as expected, brought with it a deluge of gags from social media users.