Pinterest 101: Marketing Tips From Whole Foods

Stay on Top of Social Media

When it comes to social media, Pinterest is an image-heavy site that many business owners are still trying to figure out. If your product or service isn't inherently visual, should you even bother with being on Pinterest at all?

One big company that's doing an exceptional job on Pinterest is Whole Foods, Rampton says. In this video, he touches on a number of lessons business owners can learn by simply paying attention to Whole Foods' Pinterest page -- everything from the types of images you pin to the very nature of posts you share. (Whole Foods' Pinterest page is doing fine despite how the company's stock price took a beating yesterday.)

Much of the potential benefit that social media can realistically give to brands comes from the long-term benefits of consistent and quality social media content that is promoted strategically over time.