When it comes to voiceovers, how effective are they as in-store advertisements?

Has your voice been used to accompany in-store advertisements?

Hear about a Thunder Bay, ON Canada grocery store that has embarked on a high-tech journey using audio / visual marketing. Get the meat and potatoes of the story here at VOX Daily.

You may have run across in-store advertising before in high traffic consumer centers such as your grocery store, greeted by strategically placed television sets that play a looping advertisement for a particular product found in the aisles or how to prepare meals with goods that can be purchased behind the deli counter.

In total, nine screens were installed at Quality Market's Centennial Square location and eight at the County Fair Plaza outlet.

Quality Market is the first independent grocer to offer Captive Channel in Thunder Bay.

After investing a considerable amount into the screens, Stezenko is confident that they will see a quick return on their investment as Quality Market will receive a share of the revenue from national advertisements shown on the screens.

I'm interested to hear what you think about in-store advertising and how effective it is. What do you think of voiceovers used in these ads?

New Resources

Whether you’re recording a TV commercial or shooting a corporate video, it isn’t enough to simply pick a song, drop it in and call it a day. Musical choices must reflect your brand, move the given project forward and closely align with your voice-over needs. Learn more.