Sunday, November 06, 2011

Social by Design: Design Thinking & Business

From a recent Keynote I delivered at the Constellation Connected Enterprise. "Design" is more important than ever, but greatly misunderstood as a business tool. In addition to the numerous business process design models in the deck—I used Facebook's browser experience as an example of a design problem. Facebook is in the "feature-itis" stage of their ecosystem design and I suspect they know this and will work to fix it before the experience becomes too complex for participants to tolerate. Enjoy the slides—a collection of work and other examples to illustrate how design and business strategy work together.