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"How to Connect to Yourself and Your Customers" Soraya Morgan Gutman, Brand Launcher Yesterday’s marketing does not work anymore. In today’s super-competitive business environment and with the power of the Internet, traditional sales, advertising and marketing fall flat. This seminar reveals five out-of-the-box marketing moves that you can use now to get the phones ringing and boost sales. Discover practical ideas and surprising tips that are immediately applicable to your own business. Find out how to leverage your uniqueness or "Big Zig” by targeting your ideal customer, how to motivate your customers to drive more sales, and how to overcome resistant prospects with testimonials that work.

Workshops:12:00-12:45pm

Certification Can Lead to Opportunities You Never Thought Of!

Our panel will discuss the various types of application processes, benefits and opportunities of being certified. This will be your chance to engage with these experts. Our panel has served in the procurement market on the state, federal, and corporate levels and can assist you in ensuring your business success. They will accomplish this by making sure you are well educated on the process and what to do after you are certified.

The Financial Management workshop will provide an overview of the objectives and functions of financial management for your business. Some of the topics will include the importance of credit, keeping you and your customers identity safe, sound business practices and the role of your financial institution.

There are many avenues and channels for business owners to market their businesses from traditional to digital. Those companies who stay on trend with the marketing tools and direction that are proving successful in today’s marketplace are the businesses who are staying ahead of the competition. Learn to thrive, not just survive, with the latest findings of effective email marketing. We’ll explore 5 Digital Media Trends for 2015 and why Email is a critical tool and an important piece of the marketing strategy puzzle.

To market your business, you may have opened social media accounts in all the popular tools – Facebook, LinkedIn, Twitter…. But is it all working? Are you posting the right content on the most appropriate accounts with the frequencies that are appreciated? Let’s manage your expectations of social media results and focus our attention on the right channels for your business. We’ll explore the newest trends in digital marketing, and zero in on some key Linked In principles you can’t afford to ignore.