The basics

Background: After eight years of using social networks to introduce doctors and nurses to advanced medical technology, Sanchez realized he could do the same for other fields. He started Social Driver, formerly Wamwaw LLC, to build websites, apps and other tools to make technology more accessible to novices. Today, Sanchez, 31, has 20 employees, international clients and bigger offices in Chinatown.

First job: I grew up on a farm in Missouri. When you live on a farm, farming is a job.

Family: Married to partner and business partner, Anthony Shop.

Business strategy

On leadership: We try to be very deliberate on what we’re working on day to day, month to month. At least twice a year, everybody goes through the entire business plan from the bottom up. We try to be extremely transparent with everybody. We share numbers, vision on who we’re going to hire.

Next big goal: We’re shifting from being a D.C. company to being a national company that just happens to be based in D.C. We’ve rented a space in Washington state and are growing a team there. We’re probably going to be growing a team in Kansas City.

What are you like to work for? I am an introvert who wants to be an extrovert. So if you work with me, unless I’m in my own zone with headphones, people can come up, sit down and ask me questions and so on. Our office is completely open.

Judgment calls

Best business decision: Just starting the business. It’s scary. It’s like when you go up a roller coaster, you’re up 300 feet, you’re in the front car, you look down and you’re just about to go over. You’re freaking out. Then it goes down and that’s when the fun starts. Then you’re like, “I’m ready to do it again.”

Your toughest decision: Going into business with my spouse. We talked to husbands and wives, husbands and husbands, fathers and sons, fathers and daughters, every combination of family business you can imagine. Some of them ended really bad. Really bad. But the people it works out for, it works out really well. They structure business relationships separate from personal relationships.

Why the name change from Wamwaw? It stood for “What About Mobile Widgets Access Wirelessly.” Everyone’s having a hard time saying it. People were coming up to me like, “I want to tell people about your business, but I don’t remember how to spell it. I don’t know how to pronounce it.” We were rebranding anyway. I owned the domain, socialdriver.com, and we’re like, “That’s the one.”

What would you change about your job? I’d split my time 50/50 between D.C. and Paris.

True confessions

Guilty pleasure: Birding. It’s kind of a geeky pleasure. I have binoculars and go out in the woods and look at birds.

Your favorite gadget: My Nespresso machine. It makes espresso. It is to coffee makers what the iPhone is to cellular phones.

Your favorite app: YouTube. I am addicted to viral videos. One of my hobbies is finding viral videos before they go viral.

Your go-to karaoke song: “Don’t Stop Believing.” Anthony and I used to go to a karaoke place outside our house that’s no longer there sadly, but that was kind of our go-to song.

Favorite movie: I really like “Donnie Darko.” It’s just enough sci-fi and enough drama that it gets both sides of my brain.

Favorite place outside of the office: The National Portrait Gallery in Chinatown. I love going there and just chilling out in that atrium area. It’s beautiful.

What do most people not know about you? That I grew up on a farm. I was in Future Farmers of America. They were featured in “Napoleon Dynamite,” and I was on the same team that he was in the movie, the dairy tasting team.