"We are on earth to build meaningful, lasting relationships. We are
here to help one another navigate through the best and the worst of
times."

A sight-motorcycles, inventive facial hair, the elderly and infants
sharing a parking lot to raise awareness. I brought my father, whose
experience with MS never involved community- they started staying in when her illness worsened. I was here to meet Shannon,
an activist and Karen, an Iron Maiden and the event’s organizer. Karen
was being courted by press, hugging supporters, laughing on her Harley.
She’s electrifying. She’s harnessing social media in tribute of her
grandmother (who lost her battle with MS in her 60’s) as well as the
young people she met when she began working for the National MS Society.
Pairing media relations expertise with love of riding, she’s come up
with a fundraising campaign both entertaining and educational- The Iron
Maidens. It’s a brilliant, sexy campaign, basically hot, savvy bike-riding women raising money- more than $40,000 as of that day. Chalk it up
to the power of women in leather pants and social media ingenuity.
Imagine, a few months of posting photos and inspiring messages,
activating the mostly blue-collared motorcycle community and raising
thousands.