NOW Sports Brand Guide

About NOW® SPORTS

NOW Sports products are formulated for athletes of any age and any level of competition. From amino acids to protein powders, NOW Sports nutrition products don't contain contaminants or adulterants of any kind. Professional athletes who are subject to testing for banned substances, as well as athletes who value product purity and full label disclosure, have come to appreciate and trust the NOW Sports brand.

NOW Sports isn't a flashy brand that relies on hype. The majority of their products are single-nutrient formulas, supported by research, that positively support specific aspects of an athlete's nutritional needs. With NOW Sports you get honest, natural products that are formulated to legitimately support athletic performance through sound nutrition. The company's ongoing goal is to provide pure, natural, affordable products that work as hard as you do.

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SPORTS NUTRITION GUIDE

As the science behind athletic performance and sports nutrition has progressed, so too has the number of products on the marketplace. With so many products to choose from, how do you decide which ones best suit your unique body composition and fitness goals? Check out NOW's easy-to-use Sports Nutrition Guide to learn more.

WHEY PROTEIN ISOLATE

No Artificial Ingredients

Mixes Instantly

Microfiltered

Branched-Chain Amino Acids

NOW® Whey Protein Isolate is a high quality protein that is both bioavailable and easily digested. Whey protein has naturally occurring Branched-Chain Amino Acids (BCAA's). NOW® Whey Protein Isolate is ideal for active individuals. Whey protein is considered to have the highest Biological Value of any protein source - superior in essential amino acid content to beef, milk, casein or soy.

ZMA - ZINC MAGNESIUM ASPARTATE

Sports Recovery*

Zinc,Magnesium & Vitamin B-6

A Dietary Supplement

ZMA® is a combination of Zinc, Magnesium and Vitamin B-6 designed to maximize absorption and to promote recovery from exercise. Zinc plays a central role in the regulation of cellular growth and tissue repair, as well as the maintenance of a healthy immune system. Magnesium is essential for the maintenance of electrolyte balance, energy production and normal neuromuscular function.

Because physical activity can increase the need for these two minerals, ZMA® is the ideal supplement to aid in their replenishment.

BETA-ALANINE - SUPPORTS MUSCULAR ENDURANCE

Helps Delay Muscle Fatigue*

High Potency

A Dietary Supplement

Beta-Alanine is a non-essential amino acid that is used by muscle cells to synthesize Carnosine. Carnosine is a dipeptide (Beta-Alanine plus Histidine) that functions as a buffer for the hydrogen ions (acid) produced during strenuous exercise, thus helping to maintain optimum muscular pH.

NOW® uses CarnoSyn®, a patented form of Beta-Alanine that has been clinically tested and shown to increase muscle Carnosine content, allowing muscles to work harder and longer during intense exercise. NOW® Beta-Alanine is backed by scientific research demonstrating that CarnoSyn® supplementation results in delayed muscle fatigue and rapid recovery time, thereby helping you attain your strength and endurance training goals.*

WAXY MAIZE - PURE POWDER

Highly Branched Amylopectin

Sustained Muscular Energy

Rapid Recovery*

A Dietary Supplement

Vegetarian Product

NOW® Waxy Maize is a complex starch derived from non-GMO corn that is naturally high in amylopectin, a high molecular weight, highly branched polysaccharide. Unlike typical corn starch products, which contain an average of 70-75% amylopectin, NOW® Waxy Maize typically contains 90% amylopectin. Amylopectin is slowly absorbed by the body, and then easily assimilated by muscle tissue, where it is converted into glycogen. Glycogen can then provide a sustained source of glucose for energy.

Unlike maltodextrin or dextrose, Waxy Maize supports glycogen resynthesis well after you are finished working out and sustains energy levels throughout the day.*

Always consult with a qualified healthcare professional prior to beginning any diet or exercise program or taking any dietary supplement. The content on our website is for informational and educational purposes only and is not intended as medical advice or to replace a relationship with a qualified healthcare professional.