DMA Annual Meeting Promotion

In branding the 2011 Annual Meeting for the Dairy Marketing Association, Swimmer translated the Board’s “Navigate” theme into a striking identity and wrapped a strategy around this important once a year event. We put good typography and design to work to make the most of a two-color design for the materials. The program, which was implemented over a six-month period, included direct mail announcements, conference program, attendee kit with folder, notepad and name badges and a branded tote bag.