Storage Shelf by Kevin Chu

Kevin Chu Designs The Giulia Shelf Storage Shelf

Kevin Chu, the project leader of the awarded project Giulia Shelf - Storage Shelf by Kevin Chu demonstrates, the giulia shelf was conceived to promote the ideology of &quot;messiness&quot;. most storage systems subconsiously guide the user to &quot;organize&quot;. the giulia shelf promotes the user to just let go and &quot;dump stuff&quot; into it. by combinning several different diameter steel loops into a singular system, it creates an illusion of uncontrolled geometry where there are no flat surfaces. this &quot;forces&quot; the user to stack his/her &quot;stuff&quot; randomly which also accentuates the confusing aesthetic of the shelf. .