“Final Cut Pro X professionals had been waiting to see what the FCPX team has up their sleeves with the next major feature update. Since FCPX 10.3 came out one year ago, we had not seen a feature update, only bug fixes and minor enhancements,” Richard Taylor writes for FCPX.TV. “The attendees of the FCPX Creative Summit in Cupertino got Apple’s worldwide sneak peak at the next major update to FCPX, version 10.4, that will be out sometime later this year.”

“The FCPX Creative Summit is a major once a year USA event that has some of the best FCPX professionals basically showing off FCPX for three days. There are case studies, demonstrations and sessions showing FCPX workflows and techniques,” Taylor writes. “It made perfect sense to highlight a spanking new version of FCPX to the attendees at this event. And Apple did just that. Exclusive worldwide debut of FCPX 10.4.”

“The FCPX team then presented to this select 125+ the non-NDA debut of some new major features of Final Cut Pro 10.4 for an hour or so. Specifically new features such as 360 video tools, a major color overhaul with color wheels and a white balance color picker, native LUT support, HEVC (H.265) and HDR support and a few more items. And I suspect there will be even more features when 10.4 is actually released,” Taylor writes. “During their presentation, Apple referenced their 2 million seats announcement from 6 months ago and said that FCPX now has more seats than any previous version of FCP.”

Yes once many pros moved on to PP, Avid or others it was hard getting them back. I am relooking at FCPX only because the Adobe tax is proving a bit much after trying it a while. Some of us are merely working on personal or spec projects with few billables to offset software rentals. FCPX and DaVinci suddenly look more enticing much as I liked Premiere Pro.

They started from scratch for a reason. None of us know the reason. But they threw out everything. Do any of us know what agreements were in place when Apple acquired the original final cut? I know that once they started over it got way cheaper.

I know it sucked when it first came out. I went to premier for a while but the only thing I like about premier is warp stabilizer.

Final cut is faster and easier and just as flexible and not like editing on the dentist’s timeline.

There are Hollywood feature fills that have been edited in FCP X (the one that comes immediately to mind is “Focus” with Will Smith).

The tool has grown significantly since its less-than-fortunate introduction in 2012. The feature set is complete, meanwhile, the user interface is significantly more efficient than any traditional NLE.

The point is, it is perfectly capable of doing its job for Hollywood. It is just a matter of people coming back to Apple after what happened in 2012.

It’s not just people not coming back because of Apple’s original screw-up: it is because it was designed by the iMovie team and optimised for holiday videos.

Apple imposed a unique style of editing which many of us discovered was simply unusable for professional work. They removed bins, breaking the connection with the file system and replaced it with keywords (the same failed idea that search could replace a file system on iOS.

DaVinci Resolve imposes none of this childish nonsense. I would never, ever, return to FCP. Apple’s arrogance cost them the pro market. It’s never coming back.

No, those old Pro’s aren’t coming back. Steve knew they weren’t coming back and if you remember, he had considered abandoning the Pro market altogether. You could even say that where we are today is because he was successful in abandoning that SPECIFIC subset of Pro’s he thought were most problematic.

There are some good quotes from that article that really helps to explain where Apple is today and where they are headed as far as Pro’s are concerned. Any future iMac Pros and Mac Pros are going to be priced for Apple to actually make money in the exchange. That’s also why I’m wondering about Apple’s plans they say they have for the mini. It can’t possibly be expandable. Those who are professionals that want expandability, will be directed to the iMac Pro or Mac Pro. Those professionals that don’t want to pay a professional price will have to make do with whatever consumer grade system Apple ships (and a lot of pro’s DO make good money using MacBooks and iMacs) or, of course, MacBook Pros.