TechKNOWpalooza 2018

SAVE THE DATE to join us at the DoubleTree Hotel (1111 Jefferson Road, Rochester, NY 14623) on October 23, 2018 at 8:30 am for a day of technology-based learning! We will have 25 sessions presented by industry experts.

We will post our 2018 schedule later this year but you can see what was offered in 2017 to get a feel for the event. Or watch our quick event video.

Our panel representing different generations will talk about how they use technology to get their news, keep in touch with clients and how to bridge the gap between generations.

Community & Neighborhood Videos – Chirag Shah

This information-packed session will give you step-by-step directions for building a community page for your business: How to name it, create it, develop it, grow it, keep it current, and make it the go-to place for your current and future customers. Add this technology to your toolbox to build loyalty and bring in business in today’s changing marketplace.

Prepare Ahead: No apps to download but visit page ‘Lifestyle Westchester’ on Facebook and Instagram.

Drones and Aerial Photography – Mitchell Apple

Everything you need to know about drone photography.

Facebook 101: Getting Started Right – Dave Pagano

Understand the best ways to start engaging your Sphere & to Find New clients on Facebook!

Prepare Ahead: Download Facebook Mobile App

Facebook Best Practices – Dave Pagano

Learn Key strategies and practices to help you and your business stand out from the herd in a crowded market. Best ways to share listings on social media.

Prepare Ahead: Download Facebook Mobile App

Facebook X: Ads, Pixels, Retargeting – Dave Pagano

Dive into the more advanced world of Facebook & the super awesome tools at our disposal!

Getting Started With RPR – Joe Sinnona (filling in for Veronica McManus)

Realtors Property Resource® (RPR®) provides REALTORS® with an unparalleled platform of dynamic data and persuasive reports that help attract, retain and lead clients to the closing table. Ready to get started? Attend this session to learn how to: • Navigate the site to your advantage • Research properties, markets, neighborhoods, and schools • Create branded property, seller’s, and market activity reports, valuation workbooks and flyers • Tap into RPR’s App for instant, on-the-go access.

How to use Virtual Assistants to Increase Income – Terrance Yonker

Learn the different options in implementing Virtual Assistants into your business

Just Be You Boo Video: Video Marketing for the Fat, Ugly or Generally Misshapen – Jay Groah

Let’s talk about ways to implement a video marketing program without necessarily being the star!

LinkedIn & Linked Up – Jennifer Vucetic

We’ll cover the basics of LinkedIn; Getting started and leveraging the tools it has to offer!

Prepare Ahead: Get the Linked In App and these LinkedIn Apps: Groups, Learning and SlideShare

LinkedIn Down and Dirty (Advanced) – Jennifer Vucetic

Take a deep dive into ‘Linked’ tools!

Prepare Ahead: Get the LinkedIn App and these LinkedIn Apps: Groups, Learning and SlideShare

Live with Video – It’s more than Facebook – Jeremias Maneiro

Live Video is More than just Facebook- Gain the edge on your competition and find out how you can position yourself as an expert in real estate by going LIVE. Learn best practices and tools for success for all the live social media platforms including FB,IG,SnapChat, Twitter and YouTube.

This lesson will expose you to the Matterport System including the camera, interface and website. We will scan a space with the rig and then share the process of the additional tool and exports to include: Virtual 4K Photography, Building 3D Floor Plans, 360 Panoramas, Virtual 4K Photos, Building 3D Floor Plans. 360 Panoramas, Google Streetview, Viewing with VR Glasses, Adding Mattertags, Building Schematic Floor Plans, Building Guided Tours, Measurements, Facebook 360 Snapshoots, and building Teaser Videos including GIFS.

Pin 2 Win- Pinterest for Real Estate – Jay Groah

Learn how to stay on top of mind and earn more money using this powerful social media platform.

Social Media Marketing Made Easy With RPR – Jeremias Maneiro (filling in for Veronica McManus)

In this class, we’ll show you how to create and build a solid online presence. And we’ll arm you with a variety of social media tips & tricks to help you make the most of your social media campaign.

TransactionDesk Templates and Document Management – Gregg Driscoll

This session will cover How To Create Transaction Templates and content to customize your TransactionDesk account to save time. We will also cover how to manage Documents for more efficient and consistent files. Additionally, the session will show how to use Authentisign to Link signed documents to office Checklists. Also Unlimited Online Document Storage in a Transaction File. Learn to Authentisign, Email, Scan/Upload, Print Drive or Fax documents Back into online files!

Transaction Desk Essentials – Gregg Driscoll

An essentials overview: MLS integrations (how to access) Creating a transaction file using Integrated Authentisign fir e-signatures and receiving signed documents back into the transaction file. Manage client files online with our web-based services.
Transaction Desk is entirely web-based, mobile and touch friendly. No apps to download or software to install.

Join these actual real estate practitioners to hear how they all use
video in their real estate business. Listen to all points of view and then
create your own video strategy!

What is Your Cyber Attack Risk? – John Flory III

It is imperative that you are educated and aware of how to prevent yourself and your company from becoming a victim of a cyber-attack.
You will learn:
1. What is currently going on in the real estate industry with cybersecurity
2. The effects of not protecting your real estate information
3. How technology has made real estate agents a target for cyber attacks
4. Some of the most common cyber-attacks on the real estate industry
5. How to protect your company

Presenters

Born in Iraq, Munt moved to the U.S. at the age of 8 and grew up in Detroit, Michigan. Munt holds a degree in Business Consulting. After a short stint in Brazil to study international business and play soccer, Munt returned to Detroit and currently serves as a National Market Manager for Quicken Loans, Inc. Munt leads an experienced team of mortgage professionals in the Northeast. He also currently serves on the National Executive board for the Asian Real Estate Association of America as Chairman of their young professional’s network, better known as the EDGE.

Mitchell Apple

Mitchell Apple started a sUAS service company in 2013 called Bird’s Eye View. Mitchell also provides training and consulting to a variety of clients including Monroe Community College, Ithaca College, the Finger Lakes Technology Group, Monroe County Sheriff’s Department and the Virginia Department of Emergency Management.

Since joining Instanet Solutions in 2007, Gregg has developed and delivered on Instanet’s training curriculum. A Licensed / Active REALTOR® since 2001, Gregg brings a unique perspective to TransactionDesk training. His experience makes a huge difference when instructing REALTORS® on how to use the TransactionDesk platform. Always mindful of a REALTORS® perspective, Gregg’s goal is to provide timely and beneficial learning solutions to a constantly changing and evolving real estate industry.

John Flory III

During John’s 22-year tenure in the security field he has spoken at numerous conferences including key notes at the Symantec Global conference, NYS School Boards Association, New York Bankers conference, NYS Department of Homeland Security forum and several other diverse venues. John’s hands on security experience dealing with real time cyber security attacks and remediation offers a valuable resource to organizations cyber preparation. John’s leading edge approach has allowed him to help create human firewalls as one of the key pillars of defense.

Jay is the Team Leader of the Jay Groah Group, REALTORS®, at Keller Williams of the Mohawk Valley in Utica, NY. JGG is a progressive young team focused on having fun whilst kicking butt, controlling costs using technology and creating ROCKSTAR FANS through awesome personalized service. With almost no marketing budget, the JGG duo moves around 125 homes annually harnessing the power of social media marketing and rocking fan engagement like bosses! Jay loves sharing his tech-dorkiness with others and helping REALTORS® make more green by using less of it!

Jeremias “Jman” Maneiro

“Jman” is owner of JMan Seminars and is a licensed NYS Associate Broker who is still actively selling in his home market of Rochester, NY. His speaking career began 28 years ago when he was the ring announcer for his third-grade elementary school circus. He has over 14 years’ experience in training sales people to enhance their productivity, sales skills, efficiency and tech savviness. He does Real Estate Technology training throughout the country and specializes in helping everyone learn and adapt new technology to their real estate business regardless of the technological inclination or generational difference.

Charles Morgan

Charles has an Associate Degree in Marketing/Management and is Microsoft Certified and Six Sigma trained. Currently, an Experience Manager trained at Google headquarters, he specializes in Technology, demonstration of devices and troubleshooting. Charles is also a 23-year Kodak veteran as Trainer, Inspector, Administrative Coordinator, Installs and Service Marketing, and an IBM Recovery specialist of unapplied, missing or misplaced funds. Married to Rhonda, his wife of 32 years, they have four children and 9 grandchildren.

Dave Pagano

David, an internet marketing and automation professional, found his roots in digital media marketing at the same time as entering the Real Estate world. With high ticket sales experience and the ability to rapidly prototype digital marketing and sales strategies, David sustained his successful career despite daily health responsibilities for 3 close family members that have passed since getting his license. He says, “It’s not fun when you work for your business, make your business work for you!”

Craig Schneider

Craig founded NORCHAR Real Estate in 2014. Under his leadership and standards of excellence, it has grown to be one of the largest and most innovative boutique real estate firms in Rochester. He now directs a team of over 30 talented agents. Through his creative marketing savvy, Craig recognizes the importance of presenting every property to its best advantage. NORCHAR’s fresh and unique approach to real estate marketing has transformed how homes are bought and sold. With an in-house team of talented multimedia designers, NORCHAR has earned a reputation for the finest and most effective real estate marketing.

Chirag, broker-owner of Gateway Realty in Westchester County, serves on the MLS Board for the Hudson Gateway Association of REALTORS®, where he is also Chair of the YPN. Accredited in finance, marketing and real estate, Chirag is a knowledgeable speaker on the topic of technology in real estate. He has met customer demand for community information with his highly successful showcase of the areas his firm serves, a must-have strategy that builds loyalty and brings in business in today’s changing marketplace.

Owner of Sinnona “Speaks” Seminars, Joe is a licensed NYS Associate Broker who actively sells in his home market of Long Beach, NY. Joe graduated from Manhattan College, Bronx NY with a degree in English & Education. He became a REALTOR® 28 years ago, and shortly thereafter, a department of State instructor. With a teaching background, Joe specializes in coaching real estate professionals to learn and adapt to new techniques in their businesses. Joe’s designations include GRI, SRES, SRS, ITI & CBR certifications.

Jenn Vucetic

Jenn has been immersed in technology and making it work for her since she began her career in real estate 10 years ago. A popular speaker at real estate industry conferences at the regional, state and national levels, Jenn shares her knowledge of technology and how it can help agents work smarter, not harder. Jenn has recently served as a NYSAR Regional Vice President for New York’s Capital Region, a member of the National Focus Committee of the Women’s Council of REALTORS® and Treasurer for the WCR’s New York State chapter.

Terrence is a Real Estate Broker based in Winter Park, Florida. Since 2005, he has closed over 300 (and counting!) MLS transactions in Florida using Virtual Assistants and has trained hundreds on how to use VAs to help their business. Originally from Ohio, he speaks four languages, holds an MBA in Finance from Ohio State and a B.S. in International Business from Villanova, as well as, the NAR CIPS Designation. Currently, he serves as a Broker for Buckeye Realty and the President & Chief Marketing Officer of Automated Agent.

Bridge the (Generation) Gap! Panel

Marc Levandowski

Joel Goldberg

Andy Kachaylo

Christine Whites

Dennis Shew

Sylvia Ryndock(moderator)

For the last four years Marc has been a NYS Realtor. As a member of the tech committee for the last two years, he has brought a younger, millennial point of view to tech in the industry.

Joel has been a licensed REALTOR® for over 2 years and is a regional manager for his broker. He is responsible for teaching new and seasoned agents all aspects of the technology tools needed to be a successful agent in today’s market. He is also a current member of the Technology and Tech-Know-Palooza Committee for GRAR.

Andrew Kachaylo is Broker & President of RE/MAX Hometown Choice and is passionate about the business of Real Estate. He is a pro-active leader and a TECHNOLOGY advocate!

Agent focused and devoted to continuous professional development and application of technology based tools to promote and protect the integrity OUR Industry and deliver a better CUSTOMER / CLIENT EXPERIENCE

As the Vice Chairperson of the GRAR Technology Committee, one of my goals is to teach Agents how to be “Paperless” and use the Plethora of Tools that are available to us. I teach Classes both at GRAR and at Keller Williams, where I am also a member of the Technology Committee.

Dennis came into Real Estate from a technology background & utilizes all the tools provided by GRAR. He’s been a member of the GRAR Technology Committee off and on for over 5 years.

Sylvia has been a licensed NYS REALTOR® for over 13 years with one year as a Broker/Owner. Her passion is to help other REALTORS® discover and use the latest and greatest technology for their business. Sylvia is currently the 2017 Technology Committee Chair and helping fellow REALTOR® to “Go Paperless.”