Elevance Renewable Sciences – LinkedIn Ad Campaign

WHO:Elevance Renewable SciencesWHAT:A paid LinkedIn promotion driving traffic to a product lead generation page.WHY:Elevance, a chemical company who leads the industry in products produced with plants, sought assistance in driving traffic to their website. Specifically, they wanted to promote one of their products on its lead-generating page where potential partners can download a specs sheet and request a sample. HOW:Celtis first set up Google Analytics and pixel tracking to understand how potential customers arrived at and interacted with the Elevance site. Celtis then began creating curated content on social media on a weekly basis, analyzing which messages resonated best with audiences and reporting on results monthly. Armed with this knowledge, Celtis set up Elevance’s first paid digital campaign on LinkedIn. The campaign was an A/B test with the goal of understanding which audience targeted responded to the ad best. WOW FACTOR:As a result of a 1-month paid campaign with a modest budget, Elevance’s website saw a 400% increase in LinkedIn traffic and a 16% overall traffic increase. Another plus was learning from the A/B test about their audience preferences. We found that the more efficient use of Elevance’s ad dollars was an ad targeted to more specific companies in a certain geographic area---versus an ad targeted by job description within the same area.ServicesLinkedIn Ad Campaign