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Peddling goods in the market place has been the most traditional venue to earn money for centuries. While the methods may have evolved over the years from a town’s center market to the Web, the sales concept remains the same. But what has changed dramatically is the sum of money the modern day peddlers rake in. Out of the 1,810 billionaires in the world, 345 have made their money in fashion and retail with products ranging from hardware to groceries to everyday market staples. Of those, the ten richest retailers in the world make a combined $220 billion, they are behind brands like L’Oreal, , Trader Joe’s and, of course, Wal-Mart.

The richest retailer of them all is Amancio Ortega, the Spaniard who created , the parent company of Zara. Ortega’s worth an astonishing $67 billion, pushing him up to number two in the world ranks, just $8 billion behind Bill Gates. It’s a staggering accomplishment especially in a year when the stock has moved sideways. Now all eyes are on whether he can oust Gates and grab the top spot for a retailer for first time ever.

Meanwhile, at age 93 Lilian Bettencourt is the world’s second richest retail billionaire with a net worth of $36.1 billion thanks to her stake in cosmetics giant L'Oréal. That makes her the richest woman in the world. The beauty company’s most popular brands include Lancôme and Yves Saint Laurent, which boasts Oscar winner Lupita Nyong’o and actress Julianne Moore as brand ambassadors. Bettencourt’s father started the beauty brand in France in 1907; today it is sold in more than 130 countries. Bettencourt, who suffers from dementia, is under a court-ordered guardianship of her daughter Françoise Bettencourt-Meyers, and her grandsons.

Bernard Arnault, who also built his fortune in France, is worth $34 billion thanks to his LVMH Company’s footprint in the high end luxury market. Like Bettencourt and Ortega, he makes it into the elite ranks of the top 20 richest in the world. The fashion maven oversees 70 brands as CEO of LVMH, including Bulgari, Louis Vuitton and Fendi. Every year these brands make marketing waves by signing movie stars like Michelle Williams and reality TV stars like Kendall Jenner as superstar ambassadors.

Perhaps not surprisingly, Sam Walton’s children occupy three spots among the top ten and are all together worth $98 billion—proving that if Sam Walton were alive today he’d have Bill Gates trailing behind as the world’s second richest person – even as Wal-Mart’s stock tumbled by nearly a fourth over the past year.

Adding it all up, only three of the 10 richest retailers truly played a role making these fortunes. That includes Ortega, Arnault (though he had a head start from a construction company, all the success in fashion has been his) and Nike’s Phil Knight, who stepped down as chairman in July 2015 but still has a huge imprint on the sports brand. Over the years he has crafted the Nike empire’s own formula to success, which includes celebrity endorsements and, of course, the famous catch phrase: “Just do it.” This year Nike signed soccer superstar David Beckham to lead one of its campaigns. Despite having stepped down as chairman of his company in July of 2015, Knight is the world’s seventh richest retailer with a fortune of $24.4 billion.

The rest of the folks in the top 10 are all working hard to expand on fortunes first established by their parents. That includes German heirs to both sides of the Aldi chain, Beate Heister and Karl Albrecht Jr, who are expanding the Aldi grocery chain in the U.S., aiming for locations in Royal Palm Beach, Florida and Moreno Valley, California. Their cousin Theo Albrecht Jr oversees the other part of the Aldi chain in Europe but also runs Trader Joe’s, which has been in the U.S. since 1971 and continues to gain legions of fans. And finally, it includes Stefan Persson, whose father founded H&M in 1947. Stefan was H&M’s CEO for 16 years before turning over the reins to his son, Karl-Johan (also a billionaire), who has served as the company’s managing director and CEO since July 2009.