Redken: Reformulated Hair Care

Hair care behemoth Redken is reformulating their entire hair care range with their new Fortifying Complex and a new ingredient blend called Interlock Protein Network (IPN) which delivers 99% stronger hair and a 73% less breakage. Results are achieved after three treatments of Redken's new Extreme Strength Builder Plus, Conditioner and Anti-Snap (a lightweight savior for heat-damaged manes).

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The Fortifying Complex works to restore the lipid layer, resurface the cuticle and includes Ceramide for structural repair. IPN combines Keralink, a protein co-polymer that binds moisture to hair as you wash it, strengthening within the core of the hair fiber. Amino acid and protein are also incorporated in the dry phase (once you emerge from the shower) creating an ionic bond with hair's own keratin to rebuild surface protection, resulting in a shiner blow-out.

If you have thinning hair, you'll want to look into the brand's latest coup, a line called Intra Force that builds density and thickness. Active ingredients Zinc PCA, Vitamin E and Arginine work in concert to provide an optimal environment for healthy hair growth. The brand also launched a corresponding microsite (intraforce.com) featuring stories from real people with thinning hair about how Redken's Intra Force line (which incorporates the fortifying complex and IPN) has made a real difference in their confidence and their lives.