I think everything flows from that. Integrity, to me, means charging appropriately and correctly. It means not working with clients you don’t like or can’t believe in, even if there might be short-term pain in not doing so.

Integrity means trying never to do work just to keep the wheels turning. It means genuinely loving working with your clients because they’re some of the brightest, most interesting, most thoughtful and energising people you’ve met in your life.

There’s no problem too big for me to get my head around, no issue too small to be of interest. if you need genuine alternatives to a failing strategy, or have a really thorny road-block, I’m in my element.

My process is – necessarily – bespoke, fitted to each situation. No cookie-cutters.

I’ve been in the sector for 25 years, and I don’t play away from my turf because I believe it dilutes my focus.

Law firms are highly-complex organisations full of moving parts which interact with one another in so many different ways and decompiling, identifying, examining – questioning – is, I believe, the only way to understand.

Law firms are also unique which is why my approach is bespoke, fitted to task, to structure, to precise alignment.

Equally, every scenario is unique, and so, I believe, the truly tailored strategy has the best chance of success.

After the recent spate of mergers and the odd brand relaunch – the most recent being the relaunch of CMS, following the combination with Nabarro and Olswang – I’m left wondering whether there is any value in a law firm brand.