Creating Audience Centric Content for Digital Marketing

All the tips, tricks and tools used by content marketers for publishing and sharing content that engages and persuades are useless if the content itself doesn’t strongly resonate with their target audience.

But just how do you identify the type of content that speaks strongly to an audience?

This week on #contentchat, Ira Haberman of Atomic Reach joined the discussion to share “How to Create More Audience Centric Content.”

A spirited group of 66 content marketing professionals contributed to the chat making for a summary (below) rich in marketing wisdom, tips and tricks.

About Smarter Shift

Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.

Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?