Paddy Power 'Locks Up' Traitor Who Bet On Italy in World Cup Billboard Stunt

Tactical Outdoor Ad Followed England's Defeat By Italian Side

Published on Jun 16, 2014

Editor's Pick

Following England's 2-1 defeat by Italy in its first 2014 World Cup match, betting firm Paddy Power launched this tactical outdoor ad this morning in London. A man dressed as an England supporter is suspended from the billboard in a cage alongside the copy "Traitor Tony. Backed Italy with Paddy Power. And made a killing. It's treason season." The company also encouraged passers-by to take a 'selfie' with the sign and post it to Twitter tagged with #Brazilnuts to enter a prize draw.