Posts Tagged ‘Google Adwords Ad SiteLinks’

In June 2011 at SMX Advanced Seattle, Google announced an enhancement to their Ad Sitelinks which they are calling Embedded Sitelinks. For advertisers that are currently using Sitelinks (like below) they have the potential of being elevated into your ad. This product has been launched globally, expect for China, Japan and Korea.

In order for the Sitelink to appear as an embedded link, the text must match exactly from the ad unit and the Sitelink (example below).

Since Sitelinks were launched in 2009, it has helped advertisers to provide more options when a consumer does a search by deep linking them through the website vs, just landing the users on the homepage. Since running Sitelinks we have see both CTR and Conversions Rates increase by 2x, therefore if you aren’t using Sitelinks today you might want to try them out.

Back in November 2009, Google had launched Ad Site Links to help advertisers get improved results from their top performing ads. According to Google, advertisers have experienced huge gains when Site links was introduced to some accounts as beta, and it helped increase the click through rate on an average by 30% or more.

Google has now enabled the option to set up Ad Site links for any campaign in your account. Earlier advertisers were needed to be eligible for adding site links in their account.

Example of Site Link:

If a user’s search query matches the keyword in a Site links enabled campaign, Google will determine if your ad is eligible to be shown. Below is the screen shot of Site Link Ad.

Note: An Ad Site links option is in the Campaign Settings tab. It appears as “Show additional links to my site” which is under the “Ad extensions” section. Refer to the screen shot below.

You should keep in mind that Ad Site links can be done on a campaign level only. The ad site link extension created should be relevant to all the ads present in that campaign.

Google recently introduced “Ad SiteLInks” for its Adwords advertisers. “SiteLinks” are links to pages deeper on a website. Google already have it in organic search results.

Currently, “Ad SiteLinks” are only available to advertisers whose ads meet a certain high quality threshold. If your account qualifies for this feature, you will find this option under Campaign settings > “Show Additional links to my site”.

“Ad SiteLInks” may show up on your ad when the following conditions are met:
1. Your ad is in 1st position above the search results.
2. Your ad has a substantially higher clickthrough rate than any other ad on the page.
3. Your “SiteLinks” URLs direct users to pages that are part of main website & allow users to navigate freely.

“Ad SiteLinks” can help in increasing the profitability of your current search ads, helps you in highlighting promotional and seasonal offers.

You don’t need to make any changes to the existing ads as “Ad SiteLinks” are set at the Campaign level and affects all the ads in the campaign.