APMP Webinar -- How to Market to the Government

Join us to explore a six-phased approach to crafting the perfect marketing strategy for your business.

Originally broadcast on Wednesday, April 20, 2016

APMP Members: FreeNon-members: $75!

Marketing to government prospects involves communicating your differentiators through key marketing materials, including you capabilities statement, website, and business collateral. But before you even touch your marketing material, you must first understand how to build a marketing strategy. This session walks attendees through a six-phased approach to crafting the perfect marketing strategy for your business. Attendees will learn how to identify and understand your ideal customer, research your competition, choose a niche or multiple niche areas to focus on, how to map your commercial capabilities over to government requirements, and ultimately create your marketing materials.

Presenter Michael LeJeune is a partner and Federal Access Program Manager for RSM Federal.