Influencer Marketing

the latest trends and news for digital marketers

The millennial love for social media now seems to be driving the advertising and promotional front of marketing campaigns for huge as well as upcoming brands. Each of them is busy trying to carve a niche in the minds...

With the new Facebook algorithm changes, everyone is rushing to learn about influencers, and for good reason. According to a consumer survey, 54% of women have made a purchase after they saw an influencer posting...

Still on the fence about influencer marketing? It’s time to join the trend. Interest in influencer marketing is at an all-time high, and there is no sign of it slowing down. My agency is being inundated with...

The central problem with visibility isn’t awareness of its importance; it’s finding the cash to pay for it. Visibility is everything when you’re trying to build a company from the ground up. Visibility...

Whether you want to sell out your products, gain new subscribers, or even want to influence followers to your brand and its message, they’ve got to identify your presence and importance. Encouraging loyalty stems...

Content Promotion Strategies: The Shortcut to Traffic Why Content Promotion? Content marketing is a frustrating business. Not only is it time-consuming, but there’s also a lot of conflict regarding best...

Trends may come and go, but columnist Dave Davies shows that the core principles of marketing are just as applicable today as they were decades or even centuries ago. We digital marketers exist in a fast-paced world,...

Ninety-two percent of consumers trust referrals from people they know, and 77 percent of consumers are more likely to buy a new product when learning about it from friends or family. Humans rely on their network to make...

When you think about improving your SEO, what’s the first thing that comes to mind? Maybe you think of rewriting your web copy to rank better for certain keywords, churning out new posts for your blog, or making sure...

Putting your brand into the hands of an external advocate you can trust is the only way to extract the full value an influencer can offer. Influencer marketing is becoming the prominent way for brands to spread their...

As marketers continue to push for better ad transparency, columnist James Collins explains why now, more than ever, you need to be able to understand the true value of your display marketing. A recent study from the...

What type of content should you create? Answering this question can, at times, be stupefyingly difficult. The world of content today is crazy, with volume (literally) growing by the second. The content opportunities...

Imagine your BFF sharing information about her favorite new product. A micro-influencer has the same impact. Consumer trust in advertising, and in big business in general, is at an all-time low. In fact, there’s...

Influencer marketing is rapidly growing in popularity and demand — there isn’t a more powerful marketing channel for driving brand awareness. Brands are quickly understanding that a successful campaign can’t...

How do you know if you’re getting the most out of your investment in content? Columnist David Booth outlines four tactics to help you define and measure the impact of your content. How your content is performing...