Ericsson and Sony to demonstrate applications for mobile and home network

During GLOBALCOMM 2006 June 4-7 in Chicago, Ericsson (NASDAQ:ERICY) and Sony (NYSE:SNE) will jointly demonstrate the benefits of combining IP Multimedia Subsystem (IMS)-based personalized TV and Sony's home network based on Digital Living Network Alliance (DLNA) standards. The combination of technologies based on IMS and DLNA standards will enable end users to access their digital media anywhere, any time.

This joint demonstration at GLOBALCOMM will show how this combination of technologies empowers end users to use their mobile phones to communicate with their home environment.

At the demonstration, users will be able to wirelessly view digital photos stored in their mobile phones on a living room TV, to use a home gateway for instant messaging between mobile phones outside the home and a living room TV, and be able to access the content stored on their home PC via mobile phones.

Claes Ödman, Vice President, Multimedia Solutions, Ericsson, says: "Ericsson sees this demonstration with Sony as a precursor to a powerful new world of personalized and interactive TV. This illustrates the potential for enriched communication services, gained by combining IMS and DLNA technologies."

Keiji Kimura, Executive Vice President, Officer in charge of Technology Strategies, Sony Corporation, says: "We are very pleased to have this opportunity to demonstrate our technological collaboration with Ericsson. This shows the potential power of combining two crucial open standards, giving rise to new digital entertainment and communication applications."

The evolving IPTV service has end user advantages over digital broadcast TV services in terms of interactivity and personalization. The combination of IPTV and DLNA-based technologies offers an integration of content and communication services, as well as converged services across mobile terminals and home devices.

Ericsson is shaping the future of Mobile and Broadband Internet communications through its continuous technology leadership. Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication companies in the world.

Sony Corporation is a leading manufacturer of audio, video, game, communications, key-device and information-technology products for the consumer and professional markets. With its music, pictures, computer entertainment and online businesses, Sony is uniquely positioned to become the leading personal broadband entertainment company in the world. Sony recorded consolidated annual sales of approximately USD 64 billion for the fiscal year ended March 31, 2006. Sony global website: http://www.sony.net

Ericsson IMS offers services over packet-based networks and is a cornerstone for an efficient IP-centric network environment. It complies with the 3GPP/3GPP2 IMS standard. Standards are critical for user adoption as they allow access to services that function seamlessly over networks provided by different suppliers.

Ericsson is the leader in the IMS area with 19 IMS system contracts for commercial launch and an additional 40 trials, distributed over the Americas, Europe, Asia and Africa.