Welcome to the CHOPPING BLOCK

Yesterday @adidasNYC and @FreehandProfit announced that, starting tomorrow (3/8), seven brand new sneaker masks will be on display at 115 Spring St. It has been an incredible experience to be a part of the adidas Originals #ORIGINALis campaign. In case somehow you missed the global rollout check out the write up from adidas and the video that…

The word is finally out, I’ve been eager to share the news and the new masks with you all. There’s SEVEN new adidas Originals masks to share with you and I’ll be unveiling those throughout the week… but the big news is if you’re in NYC you can swing by the adidas Originals store in…

I recently had the pleasure of speaking with Carolina Mesarina from PASTE Magazine. In my most recent interview we discuss my upcoming show at Rosewood, why art is important and where the work might lead me next… Paste: Do you hope to keep working with sneakers in the future? Are there any other materials you hope…

Originality has no boundaries and accepts no limitations. Desiigner and MadeInTYO embody this ethos as they come together for an unprecedented remix of “My Way” by Frank Sinatra, sparking a new idea from a classic perspective. #ORIGINALis never finished. Featuring sneaker masks made and designed by Freehand Profit, take a closer look at the NMD…

When I first started making sneaker gas masks during MASK365 masks were made in a day (or close to it). Over the past 6+ years the work has progressed by leaps and bounds. Themes and concepts are more prominent, my craftsmanship has been held to a higher and higher standard, new techniques, materials and equipment…

Originality. Something that seems both lost and yet rediscovered in a world made up of 7 billion individuals. OG to originality, adidas Originals just launched it’s “ORIGINAL is never finished” campaign: We feature visionaries from the worlds of music, art, skate, and sport. Reaffirming the notion original is never finished, the film features a remix of…

The official Freehand Profit online shop got a new look over the weekend, and to celebrate the fresh you can save 15% store wide, today through Thursday, use F52RFRSH at Checkout. And with newly marked down pieces like Jordan 3 Gas Mask key chains, you won’t want to miss your chance to grab a…

“We have such an aversion to failure these days,” Lockwood says, “but you have to throw out a lot of bad ideas, and even some good ones, before you discover something really great.” Yesterday I had the pleasure of speaking with Zayda Rivera from APlus.com, we discussed origins and destinations as well as intent and…

I had an incredible time at DesignerCon 2016 and the impact made continues to spread. It is always a pleasure to bring my art to a new audience but had no idea just how positive the feedback would be. Over the course of the 2 day convention of artists, designers, toys and collectibles, I chose…

Check out Freehand Profit talking with Norm from Tested.com at DesignerCon 2016. You’ll get a look at unreleased masks that were on display and get an in-depth break down of what the masks are about and the process of making each piece. Thanks to Norm & the good folks at Tested, hope to see everyone out…

“Wait, wait, wait… Freehand, I thought you said you don’t use a shoe twice. Haven’t you already made a Nike SB x Diamond Supply mask?” – you say. That is, if you’ve been paying attention. And you’d be right. My 83rd sneaker mask was a gas mask made from the fondly nicknamed “Tiffany” Dunk Highs…

I’ve been keeping something special on ice and since it’s the 1 year anniversary of the release on my 100th sneaker mask here’s a look at never before seen, unreleased photos of No.100, the 3Lab5 Hellafant Gas Mask. Since it’s release it has been featured in USA Today and reset the tone for many masks to follow….

“Each mask I create reflects its own heroes and demons – because within each of us, and therefore as a society as a whole, we constantly search for our humanity between our hopes and fears. Our modern culture is not without rituals, these masks and the sacrifice of coveted sneakers are a way of examining…

Pre-orders went up tonight on ShopFreehand.com for my 3rd art figure. Links to Yeezy Horus Mask Photos : Part 1 / Part 2 / Part 3 Based on the 118th sneaker mask, which was made from custom golden Yeezy IIs, the newest art figure is the first articulated by Freehand Profit. That means it has…

The Pharaohs of Ancient Egypt were the embodiment of Horus, the falcon-headed sun God (which is the Greek name, in Ancient Egyptian he was referred to as “Heru”). Son of Osiris and Isis, brother of Set, his miracle birth (thousands of years before Christ) brings some to believe Horus is the basis for the story…

Yesterday I unveiled my 118th sneaker mask, made from custom golden Yeezy IIs. Today I’m bringing you photos I took of it while in NYC earlier this summer. Along with the Yeezy Horus mask I also photographed the 5Lab3 Iron Man helmet and a soon to be released Command Force Stormtrooper. The shoot went down with the help…

My 118th sneaker mask marks another important milestone, the destruction of one of the most coveted sneakers in the world today. Pairs of the shoe retailed at $250 when they released, but today resale prices can cost you as much as $5000. The Nike Yeezy 2. Not your typical sneaker mask, @zaiddahabi sent me his custom golden…

I announced tonight on Instagram that next week I’ll be releasing photos of the golden Yeezy II Horus mask, til then you can take a listen to this week’s playlist. I have been bumping this heavy this week, been working long days prepping for next week’s release. -FP

My 121st sneaker mask was made from a single pair of “Chinese New Year” Way of Wade 4s by Li-Ning. This mask, like masks 119 & 120, were commissioned by the Chinese athletics company and will be on display in Hong Kong. The masks I make are a reflection of our modern culture through an ageless…

Back to back mask releases?! Best believe. I’ve got lots of new sneaker masks to share with you, this week brings a Way of Wade 4 trio. Round 1 was crafted from the “Screw” color way, today Round 2 releases made of the “Overtown” color way. The Way of Wade 4 masks were commissioned by…

Last December I had the pleasure of working with the Li-Ning brand for Art Basel Miami, I’m glad to say that since those first 5 masks they commissioned 3 more be made from their Way of Wade 4 model. The WoW4 is of course the signature basketball sneaker of Dwyane Wade, who has now left…

Earlier this summer the sneaker cleaner brand Reshoevn8r held an art contest for all the talented sneakerheads out there with a $1000 Grand Prize! The winners were announced recently and we’re excited to unveil our entries. Congrats to the winners! Freehand Profit: Folks may be surprised that the entry wasn’t a sneaker mask – but…

I have photos of 3 new sneaker masks releasing this week, right here and on FreehandProfit.com. While I’m at work in the lab you can bet I’ll have the speakers thumping, check out this week’s Freehand Profit Spotify playlist to hear for yourself. Think the playlist is missing something? Want to see your music included? Leave…

I can’t tell you everything I’ve been up to lately but what I can tell you is I have a lot of new masks to release, new masks to photograph and even more masks in the works. It’s been relentless but once all is said and done you’ll see the results of all that effort. Until then,…

Music, namely Hip-Hop, has been my biggest influence since ’93. In an effort to share what I listen to – while I’m in the studio working on masks, or driving out to a photo shoot, or just running ’round with Thor & Hank (my rescue pits) – I am going to post a Spotify playlist each…