Work Truck Magazine, December 2018

22 WORK TRUCK DECEMBER 2018 AT A GLANCE Experts suggest focusing on corporate culture to improve driver employee retention rates including u Frequently engaging drivers to learn whether they feel respected and understand their role in the companys success u Making safety a priority to protect drivers and contain costs that could affect compensation and vehicle quality u Building a younger and more diverse workforce AMERICAS TRANSPORTATION INDUSTRY is reeling from record high turnover rates The problem has drawn particularly intense scrutiny in heavy duty trucking circles where fleet operators are searching for new ways to reduce the high cost of constantly recruiting and onboarding new drivers From these efforts can be drawn several useful insights for vocational fleets that struggle to keep their best driver employees on the payroll At the heart of the matter is the culture in which new hires are expected to thrive If they feel unsafe uneasy or underappreciated they will take their talents elsewhere Unfortunately I havent found very many companies that recognize the importance of culture said Michael Meredith an industry expert and consultant with Glostone Trucking Solutions That driver is going to learn your culture whether management likes it or not Disrespect will come out really quickly Work Truck reached out to Meredith Gary Johnson of Lytx and Corporate Claims Managements Rich Tillotson to get practical advice for fleets seeking proven methods for improving retention Culture Shock 5 WAYS TO IMPROVE DRIVER RETENTION BY TARIQ KAMAL Fleets that suffer high accident rates pay a steep price Serious collisions can cause injury or death I

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