AssureStart Appoints Sheryl Medeiros as General Counsel

July 28, 2014 01:00 PM Eastern Daylight Time

SEATTLE--(BUSINESS WIRE)--AssureStart,
the Seattle-based online small business insurance provider, has
appointed Sheryl Medeiros as general counsel. AssureStart sells business
property and general liability insurance to small businesses on the
Internet.

In her new role, Medeiros will oversee all company legal, regulatory and
compliance matters. She also will participate on AssureStart’s business
development team.

Medeiros previously was executive vice president at United Guaranty
Corporation (UGC), where she played a key role in the turnaround of the
company’s mortgage insurance business from 2009-2013. During that time,
Medeiros served as general counsel, with responsibility for UGC’s global
legal, regulatory, compliance and government affairs functions, and
chief executive officer of UGC’s international business. Before joining
UGC, she served as vice president of Commercial Claims and senior
counsel at Safeco Insurance. Medeiros earned a bachelor’s degree from
the University of California, Berkeley and a Juris Doctor degree from
Georgetown University Law Center.

“We are excited to welcome Sheryl to AssureStart,” said Greg Tacchetti,
AssureStart president and CEO. “Sheryl brings a wealth of legal and
management experience to the team. She will be a major contributor as we
continue our national expansion – both in terms of our service footprint
and our strategic distribution partnerships.”

About AssureStart

Based in Seattle, AssureStart is dedicated to serving the insurance
needs of small businesses with one to 30 employees. The company sells
business owner’s policies (general liability and business property
insurance coverage) direct to small businesses on its website, www.assurestart.com.
The website features a proprietary, easy-to-use recommendation engine
and the ability to bind coverage online and download a certificate of
insurance at the point of sale. AssureStart serves as the managing
general agent for policies underwritten by Midvale Indemnity Company, an
affiliate of Madison, Wis.-based American
Family Insurance. Web: www.assurestart.com;
Facebook: www.facebook.com/assurestart;
Twitter: www.twitter.com/assurestart.

Policies are underwritten by Midvale Indemnity Company, an affiliate of
American Family Mutual Insurance Company. American Family Mutual
Insurance Company, American Family Insurance Company, American Family
Life Insurance Company, American Standard Insurance Company of Ohio,
American Standard Insurance Company of Wisconsin, 6000 American Parkway,
Madison WI 53783. 5148 07/14