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Mary Kay® Lash Love® Mascara

Get Expert Application Tips

Use These Makeup Artist Tips for Incredible Results!

Two or more light strokes of mascara are better than a thick, heavy one, especially if you’re going for a more natural look.

Don’t pump the tube – the only thing that does is to force more air inside, which can end up drying out the formula. Instead, slowly remove the wand from the tube, and if another coat is needed, slowly put it back in and take it out instead of using a vigorous pumping action. All Mary Kay® mascaras have built-in wipers inside the tubes that help remove excess formula before you pull out the wand.

When applying mascara, gently wiggle the brush back and forth in a zigzag motion as you move it from base to tip. This will help separate lashes.

When removing mascara, don’t tug or rub at your lashes since that can make them fall out. Lash Love® Mascara was formulated to remove easily and quickly. Just moisten a cotton pad with Oil-Free Eye Makeup Remover, pat lashes and then gently wipe mascara away.

View the Video

Mary Kay® Mascara

Girls love dressing up – especially when it comes to dressing their lashes. Find your way to beautiful lashes with Mary Kay® mascara!

http://bcove.me/fk9r2z96

See the Results

Women Everywhere Love Lash Love® Mascara!

We wanted to know if women just like you could find their way to beautiful with Lash Love® Mascara, so we commissioned an independent consumer study* to find out. After wearing the mascara for seven days, women gave Lash Love® Mascara rave reviews! In fact, the majority of women said it lasted for 10 hours or more! And 3 out of 4 women said there were no clumps in sight! Testing also showed that the formula didn’t run when eyes watered or teared up – and it didn’t smudge even after a workout. Here’s what else they said:

90%

said it lasted all day without flaking or smearing.

90%

said lashes looked defined and felt natural, not heavy.

89%

said lashes looked lifted.

85%

said lashes were separated and looked multiplied.

*Study conducted by an independent research company.

What Women are Saying

Don’t take our word for it – here’s what women said after trying Lash Love® Mascara.

“I love this mascara. It was very easy to apply and covered each lash. I would definitely use it instead of what I use now.”

Sharon K., Lake Placid, Fla.

“I love the brush. It coats every lash with no problems, and the mascara lasts all day.”

Shilo W., Sebring, Fla.

“It covered even the little lashes at the corner of my eyes, and it didn’t come off, even when it got wet. My lashes looked fuller and softer.”

Cindy T., Wayne, N.J.

“My lashes looked fuller and longer. I just loved it!”

Kathleen T., Elmwood Park, N.J.

“It’s perfect. It gives you the right amount of volume and made my lashes thicker and darker. The brush is unique because it bends. I really can see myself using this mascara.”

Ebony R., Aurora, Colo.

“It was easy to put on – I didn’t have to apply numerous times to get the look I wanted. It didn’t smudge in the pool or when I was outside on hot days.”

Mary Kay® Lash Love® Mascara

Your mascara formula should work with its mascara brush to get the lash look you love – a perfect fan of well-defined lashes. For lashes with perfect definition and volume, the best brush for the job is a flexible, sculpted brush that can separate and coat even the fine, hard-to-reach lashes. Combine that with a water-resistant formula, developed with strong pigments for deep color, plus Mary Kay® Panthenol-Pro Complex™ and vitamin E to help moisturize, strengthen and condition lashes and help defend against breakage and you’ve got the perfect recipe for lashes that say, “Look at me” in the right ways.

Application Tips

Pull wand straight out of the tube without swirling or pumping.

Place brush at base of lashes and sweep up from root to tip.

For longer, fuller-looking lashes, quickly reapply one or two additional coats.

How It Works

Flexible, sculpted brush

The brush reaches even tiny, hard-to-reach lashes and wraps them in color. It features a single, sculpted piece with short and long spokes that are perfectly aligned to separate one lash from the next. The short spokes deliver just the right amount of the formula, while the longer spokes comb it through, depositing it evenly on the lashes. Plus, it’s designed to eliminate clumping.

Exclusive complex adds moisture to eyelashes

The exclusive Mary Kay® Panthenol-Pro Complex™ includes two ingredients – pro vitamin B5 and phytantriol – which are often used together in hair care products. The formula is also enriched with vitamin E, widely recognized for its conditioning benefits.

Key Ingredients

Mary Kay® Panthenol Pro Complex™ is an exclusive complex that contains provitamin B5 (panthenol) and phytantriol, ingredients commonly used in shampoos and conditioners that together attract moisture from the air and bind it to hair. When used in mascara, this complex adds moisture to eyelashes and helps make the mascara easier to apply.

Vitamin E (Tocopheryl Acetate) is an antioxidant known for its moisturizing and conditioning benefits.

Awards & Honors

We're proud of all of our products and are committed to offering you only the highest-quality, most effective products – so we're very happy when others recognize our products and when our customers agree with us! Here are some of the awards and media mentions for this product.

Entertainista.com Best of Awards 2012

This perfect-for-everyday mascara was named “Best Mascara” in the Entertainista.com Best of Awards 2012 with an astounding 96 percent of the votes!

Entertainista.com Best of Awards 2013

This perfect-for-everyday mascara was named “Best Mascara” in the Entertainista.com Best of Awards 2013 for the second year in a row!