Intro

Qualitative Research &

Strategic Consulting

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Intro

Qualitative Research &

Strategic Consulting

OutsideIn Strategies provides qualitative research and strategic consulting services to clients across a spectrum of industries. We draw upon our vast toolkit to craft a unique project approach based on the objectives of each project, what we call "The Answer Plan".

Some projects may be bigger than just a qualitative research component -- there may be a market or competitive assessment required or quantitative work that is called for. OutsideIn Strategies has a network of highly skilled strategy professionals that have worked together for several years. We leverage this network when necessary depending on the scope and objectives of the challenge(s) presented. We can reach out to the resources of associate firms and professionals to form a project team that can deliver with excellence on the objectives of the project within the timing and budget requirements. Types of projects we address include:

Brand Strategy Development

Segmentation and Targeting

Market or Competitive Assessment

Positioning

Equity Extension

Platform and New Product/Service Development

Identification of Growth Opportunity Areas

Branding and Naming

Quote

“Never be satisfied with what you achieve, because it all pales in comparison with what you are capable of doing in the future.”

Nochem Kaplan

Quote

“Never be satisfied with what you achieve, because it all pales in comparison with what you are capable of doing in the future.”