Artificial Intelligence Translation: Who benefits?

février 24, 2020février 24, 2020

Artificial Intelligence translation…. Who’d use it!? As part of January’s The Future of Translation series, we delved into our predictions on what was next for the Language Services Industry in 2020 and beyond.

What exactly does the evolution, and adoption, of AI-powered translation mean for your business?

In this week’s blog post, we’re going to:

tell you which industries could benefit the most from Artificial Intelligence translation

discuss how AI translation can work for your industry-specific business

So, without
further ado… Let’s get into it!

Artificial
Intelligence Translation: A recap

How much do you remember from our breakdown on AI
translation last month? (Don’t worry, we won’t be testing you!)

In case you need a little recap, AI translation is based on the principles of Natural Language Processing. Within the realm of Natural Language Processing is Machine Translation (MT), which simply refers to the process by which text is translated from one language to another using a computer.

One of the pillars of AI-powered translation since its
humble beginnings is Machine Learning (ML) – the study of computer algorithms that
improve automatically through experience.

There are lots of different types of Machine Learning (ML) –
but AI-powered translation relies primarily on neural networks, which mimic the
human brain. Neural Machine Translation learns by looking for correlations
between a database of source texts (the text in an original language) and target
texts (translated texts), and subsequently improves its output based on what it
finds.

Still with us? Yes? Great! Let’s move on.

Who can benefit from Artificial Intelligence Translation?

Let’s cut to the chase – You’re here
because you want to know how AI-powered translation can help your business
grow.

Long story short: AI translation is a
brilliant solution for any business that needs large volumes of content
translated or localised with tight turnaround times.

However, there are some key industries in which AI translation is seeing sustained growth.

These industries include Automotive, IT and Legal and Financial services.

But what specific benefits can AI translation bring?

Automotive industry

The automotive industry is a long-established domain of AI translation. Being a rapidly changing global industry, it has no choice but to keep up with customer’s demands if it is to grow. This means providing information in a customer, manufacturer or dealership’s own language or dialect.

However, the sheer amount of information that the industry must produce, including technical specifications, user manuals, health and safety information etc., mean that there often isn’t the capacity for human translators to undertake such vast, wide-reaching projects in a short amount of time. The industry has benefited from the convenience of AI translation, but also from the twin possibility of building a Translation Memory (TM) tailored with commonly-used technical vocabulary, so that the output of AI translation continuously improves.

In turn, this passes cost and time savings onto the business.

IT industry

It should come as no surprise that the IT industry has been keen to adopt cutting-edge translation technology. Communication is constantly evolving, and the IT industry is truly international. This means that software, websites and apps are now built to be global, all the while ensuring that they are translated and localised for specific markets.

The IT industry is dynamic and fast-moving – this is why AI-powered translation is the perfect partner for IT companies.

Legal and Financial Services

We used to believe that legal and financial translation was too high-stakes for AI translation to handle – but this is changing.

AI translation is better than ever at dealing with the specifics of legal and financial jargon. What’s more, if used across specific cases or projects, it can continue to learn and improve its output. This is especially useful for large volumes of data or text needed for understanding purposes only.

However, when you can’t afford ambiguity, it’s crucial to have a skilled, experienced human translator with a legal background on hand to undertake post-editing and revision to correct any inaccuracies. This is a brilliant compromise for when every penny counts – You can rest assured that you’re getting the expertise of human translator with AI doing the heavy lifting.

What’s more, with the recent introduction
of GDPR, it’s no surprise that AI translation is growing in this sector. Free
tools aside (Tools like Google Translate are notoriously not confidential), AI
translation that takes place on a secured program offers a secure solution for
safeguarding sensitive customer information.

So… Which AI translation benefits could work for your sector?

Why Wolfestone?

Here at Wolfestone, we have a track record of helping our clients successfully integrate AI translation in their company and increase their output of high-quality, localised content.

We’re also developing a cutting-edge AI translation system based on the latest developments in the field.

Since graduating from University of Bristol in 2018 with a First in Italian and Spanish BA, Sofia has gone on to become a skilled translator, content writer and digital marketer. Sofia has a passion for storytelling and has also recently dipped her toe into journalism. A self-proclaimed language nerd, she is always looking for suggestions on which language to learn next.