Sending Email to More Than 25 Recipients

Challenge

In an effort to reduce spam and phishing, Google is instituting more stringent limitations on mass email. They are limiting the number of messages a user can send from their email account in a day and the number of recipients that message can be sent to.

Solutions

Using a mass email or collaboration tool will help you avoid the limitations set by Google.

When should you use a mass email or collaboration tool?

You need to send email to a large group. You send messages to more than 25 recipients at a time.

Your communications are on-going. You send regular emails to a group.

Your communication is one-way. You send an “email blast” to inform a group.

You need to share documents or interact with your group. A collaboration tool, such as Google Groups, would provide useful built-in features such as document sharing.

Other considerations

Can your recipients opt-out? Unless you are sending required University communications, recipients must be able to easily opt out of the email. If you do not provide this your email will be considered spam.

External Resources

A full account of all the legal requirements and policy guidelines for mass email sent from users of Salesforce Marketing Cloud at the University of Minnesota. The document is owned by University Relations.