Senior Data Analyst, CRM

Job Description

Job Introduction

Our Data analytics team is looking for a new CRM Campaign Analyst. If you love everything CRM and Data, this role might be for you!

This role is crucial in helping the CRM teams develop our understanding of audience interactions and evolve a relatively embryonic multi-channel personalised lifecycle program into a brilliant driver of relevance and loyalty.

By supporting the optimisation of CRM campaign effectiveness this role will ultimately allow the CRM Team to drive increased audience value, tell better stories and prove business impact.

Role Responsibility

Embedded within the CRM Team, you will:

Act as the single point of contact for all CRM campaign analysis

Work with CRM managers to define a clear set of KPIs for each CRM initiative and the continuous measurement against them

Take full ownership for the delivery of CRM's tableau dashboards and other evaluation tool sets to enable regular, robust and consistent departmental campaign effectiveness reporting

Strong understanding of how the digital and media landscape is evolving and the implications for all parts of the BBC.

Self-starter by nature who also works well in a complex matrix organisation.

If this sound like you, even if you don't tick all the boxes, we would love to hear from you!

Package Description

Grade 7 - Band C

About the BBC

Diversity matters at the BBC. We want to attract the broadest range of talented people to be part of the BBC – whether that’s to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond to and reflect our audiences.

We are committed to equality of opportunity and welcome applications from all individuals. And we promote flexible working opportunities where operational needs allow.

To find out more about Diversity and Inclusion at the BBC, please click here

BBC

About BBC

The BBC is the world’s leading public service broadcaster. Funded primarily through the television licence fee, the BBC provides audiences in the UK with high quality and distinctive services across television, radio and online. It informs, educates and entertains - wherever you are, whatever your age

The BBC maintains a number of separate ventures across the world some of which help fund it’s public services. BBC World Service, BBC World News, BBC Worldwide and BBC Monitoring are some of the ways people might encounter it’s services internationally.

The BBC delivers it’s content through numerous platforms, both directly, via the BBC Iplayer and BBC Store- a new digital service that makes it easy for audiences to buy, enjoy and keep their favourite BBC programmes: http://www.store.bbc.com

The BBC offers a wide range of careers in the areas of Television, Radio, Journalism, Online, Broadcast Technology and Corporate Services. For a full list of our current vacancies visit www.bbc.co.uk/careers