The Jeep Brand Teams up with Epic Records and USA Basketball
for New Summer Campaign Featuring Just-Released Music by Michael
Jackson

AUBURN HILLS, MI--May 8, 2014: The collaborative campaign introduces the Jeep brand's all new Altitude
Edition lineup for its signature summer selling season utilizing an
innovative approach that breaks the mold through multi-faceted partnerships
Innovative campaign will include four new break-through 30-second
television commercials, all four introduce "Love Never Felt So Good", a
just-released song from Michael Jackson's upcoming album XSCAPE through
Epic Records (available on May 13) Campaign incorporates the Jeep brand's
partnership with USA Basketball and will feature National Team point guard
Kyrie Irving 360-degree fully integrated campaign includes an omni-channel
approach with general market, African-American and Hispanic on-air and
retail executions, as well as print, digital, web, experiential and social
elements that span across Jeep brand social media platforms including
Facebook, Twitter, Instagram and YouTube The TV commercials launch across
broadcast and cable networks today, Thursday, May 8 The engaging summer
long campaign offers prizes to include trips to USA Basketball exhibition
games and a chance to win an all-new 2014 Jeep Wrangler Altitude Edition
Campaign further extends Jeep brand's alliance with USO (United Service
Organization) to support military troops and their families

The Jeep brand has teamed up with Epic Records and USA Basketball to
launch a first-ever summer brand campaign on today (Thursday, May 8). The
campaign features the Epic Records just released song "Love Never Felt So
Good" by Michael Jackson, and will star USA Basketball National Team point
guard Kyrie Irving. The 360-degree fully integrated campaign includes an
omni-channel approach with general market, African-American and Hispanic
on-air and retail executions, as well as print, digital, web, experiential
and social elements that span across Jeep brand social media platforms
including Facebook, Twitter, Instagram and YouTube. The campaign centers
around the Jeep's brand's 2014 Altitude Editions, which showcase open-air
freedom, bold style and a new spirit of adventure as the "official vehicles
of summer." Three of the spots can be viewed here: "Call of Summer";
"Lovers of the Game"; and "Summer Fans".

The campaign tips-off on-air today (May 8) during NBA play-off games
with four new 30-second television commercials, two featuring USA
Basketball point guard Kyrie Irving (2014 All-Star), and all four
introducing one of the just released songs ("Love Never Felt So Good") from
the upcoming Michael Jackson XSCAPE album from Epic Records, which will be
available in stores everywhere May 13.

"This is a unique collaboration with Epic records and L.A. Reid, and the
USA Basketball Team – together we are creating a new definition of
summer," said Olivier Francois, Chief Marketing Officer, Chrysler Group
LLC. "'Love Never Felt So Good' makes you want to dance, to move, to play,
to get up off the couch – the same way people feel when they are
driving Jeep vehicles. It evokes open-air, fun, freedom – you just
can't help but picture yourself behind the wheel with the unlimited
possibilities of summer."

"We're extremely pleased to expand our partnership with Jeep," said Jim
Tooley, USA Basketball CEO. "USA Basketball and Jeep are a great fit as
both organizations' legacy and drive to be the best resonate with sports
fans around the world."

"Positioning the Jeep brand's all new Altitude Edition vehicles as the
official vehicles of summer is a great way to showcase the open air freedom
of our brand that enables consumers to get out there and experience summer
to the fullest. The Altitude lineup includes all of the vehicles in our
portfolio – showcasing unique interior and exterior accents designed
to appeal to a broad spectrum of consumers," said Mike Manley, President
and CEO – Jeep Brand, Chrysler Group LLC. "The brand is excited to be
a key part of the summer experience."

Consumers can get in on the game starting May 22 (Thursday) –
September 1 (Monday) by accessing custom content across the Jeep brand's
summer campaign microsite Jeep Summer and win prizes
throughout the summer. Twice a week, consumers can upload a summer photo
moment using the #jeepsummer hashtag on Instagram. Each photo upload with
the hashtag equals a contest entry to win prizes, including the chance to
win an all-new 2014 Jeep Wrangler Altitude Edition.

In addition, the Jeep brand will continue its support of the USO (United
Service Organization) as part of the summer long campaign. For each photo
uploaded with the designated hashtag via Instagram, the Jeep brand will
donate $1 to the USO. The Jeep brand's alliance with the USO is part of its
ongoing commitment to the support of troops and their families through its
Operation SAFE Return Platform. Jeep has contributed close to $2 million in
funding and vehicles to the USO that have directly aided service members
and their families in their efforts to re-acclimate our nation's servicemen
and women to civilian life.

Experiential efforts will further expand the campaign and support brand
partnerships with USAB (and many others through media). Starting in July,
consumers will be able to take part in the Jeep brand "All Things Summer"
experience during events to be held in Las Vegas, Chicago, Los Angeles and
New York. Through engagement highlighting the 2014 Altitude Edition
vehicles and supported by music and sports platforms, the experience will
amplify the Jeep brand's epic summer season while showcasing products and
technology.

About "Love Never Felt So Good"/XSCAPE: "Love Never Felt So Good" was
written and originally recorded and produced by Michael Jackson and Paul
Anka in 1983, around the time they recorded "This Is It." Produced by John
McClain, co-executor of the Estate of Michael Jackson, the contemporized
recording is a magic combination of the new and the original production
that retains the track's analog, early '80s feel, while also sounding right
at home with the disco-soul inflected music of today. USA Today wrote, "old
school snap and tingle with warm leaping strings that recall the melodic
and rhythmic punch of Jackson's work with Quincy Jones."

Executive produced by Epic Records Chairman and CEO L.A. Reid, XSCAPE
features music which the world will be hearing for the very first time.
Reid curated the final list of recordings to deliver to the producers, who
retooled the production to add a fresh, contemporary sound that retains
Jackson's essence and integrity. It's a process Reid calls
"contemporizing." The album's lead producer, Timbaland, was one of a
handful of producers Reid believed had the gravitas, depth and range to
creatively engage with Jackson's work. Additional producers include global
hitmakers Rodney Jerkins, Stargate, Jerome "JRoc" Harmon and John
McClain.