Category: Radio Adverts

Radio, many people wake up to it, commute with it and have it running it the background throughout their day. In fact radio accounts for 21% of adult daily media consumption. Is it time your brand thought about embarking on a radio advertising campaign? Here are just 5 reasons why you should consider using radio to tell your story.

1.People listen to radio adverts

Unlike TV viewers most radio listeners don’t channel surf during the adverts, meaning your radio adverts have a good chance of being heard. This receptive audience listens to a variety of adverts repeated throughout the day, so it is essential you create a radio advert that stands out from the crowd.

2. Radio revenue is increasing

Radio revenues increased by 8% for 2014 and 4% for 2015. It is forecast to increase again this year, showing us that despite the rise of social media marketing radio is still an important channel for brands to utilise.

3. It can turn your brand into a household name

Radio ads are designed to be catchy and we are all familiar with particular jingles that have got stuck in our heads. Giving your brand a voice is a great way to directly speak to your audience and increase your reach. If you can craft an engaging radio advert that accompanies listeners throughout their day then you stand a good chance of getting your brand talked about.

4. You can target your perfect audience

RAJAR (Radio Joint Audience Research) is responsible for collecting data on radio listeners including demographics. This means you have reliable up to date information on exactly who is listening to each station and the kind of listening figures you can expect for your advertising slot. If you do your research, as well as crafting a radio advert that appeals and speaks to your target audience then you should see growth in engagement for your key demographics.

5. It can be quicker and cheaper than a TV advert

The turnaround time for producing a radio advert can be considerably shorter than for producing a TV advert, this is because less resources are needed and things like locations do not have to be taken into account. This all contributes to radio advertising generally also being cheaper than TV advertising, bear in mind you have to pay for the airtime from the station though which will vary in price dependant on the timeslot.

Could your brand use some radio exposure? Get in touch for more info and a quote.

Happy Hour have recently worked with Bristol based digital agency EMO to produce a 40” radio advert to promote a Toyota Used Car Event.

All sound design was produced at Happy Hours in-house audio suite, including voice over recording, mixing music and sound effects. Happy Hour also distributed the commercial to radio stations nationwide.

We’ve helped many companies create memorable radio adverts that have proven to help increase traffic and interest in their services. With our team of radio advertising experts, we can develop a commercial that delivers a clear message in a way that reflects what you do.