Posts Tagged ‘innovation’

Today, Mayor Bloomberg announced the launch of “We Are Made In NY,” a campaign to celebrate and support the growing tech sector in NYC and the expansion of the Made In NY mark to include tech and digital companies for the first time. I know Rachel Haot was behind this effort- she is amazing.

New York City is home to the most innovative creators in the world. The “Made in NY” initiative and logo represents New York City’s efforts to support these creators in the fields of film and television production, the digital and startup industry, and theatrical production. It also serves to celebrate NYC’s evolving media, entertainment and technology industries via the marketing efforts, educational and workforce development programs.

The New York City is at the heart of a new digital economy and is home to more than 900 tech companies hiring for over 3,000 jobs. To learn more about these opportunities and to find resources to grow your digital company, visit www.WeAreMadeInNY.com.

Sometimes, pulling ideas out of people takes work, myself included. Ideas exist in our minds, but sometimes they are ill-formed or fragmented partial ideas. Workshops/ideation sessions are part of the equation to generating valuable insights.

Have you ever been in a non-structured workshop or brainstorm session? I have.
It’s painful.

I believe no idea is a bad idea, but I also believe that ideas need to be focused around the task/objective at hand. For instance if you are trying to build a content strategy for a company/brand to expand an existing campaign, we don’t necessarily want ideas about a new campaign to surface—that would be off strategy.

I’m all for taking every idea into consideration, but it helps when the brainstorm is structured so the output of the session is as strategically focused and actionable as possible.

Overtime, I’ve sat through and led many workshops and learned from the best of best what works. Preparing for an ideation session is an arduous task and first starts with getting the stakeholders smart on the target needs, category analysis and brand objectives. The deep dive is one of my favorite parts of my job (I’m an insights junky). But then comes the thinking.

Moderating the workshop is another story. There are plenty of methods and constructs to exercise the mind in unconventional ways. Lately I’ve been experimenting with new ways/tools to garner valuable and relevant thinking, particularly around the utilization of emerging technology and digital/social channels— an area that not everyone at the table may have knowledge of, or experience with. Mindmaps, evaluative criteria and worksheets just scratch the surface of available tools. I frequently leverage my colleagues’ experience and approaches every time I put a workshop plan/deck together and it’s professional goal of mine this year to focus more heavily on these skills as they relate to innovation and digital engagement.

I’m looking forward to honing my planning skills by attending the Planning-ness Conference 2012 this May with one of my favorite colleagues/friends. It’s a conference for creative thinkers and explorers that is focused on “doing”, not talking. I have waxed on about the T-Shaped skills that I think all strategists should have: the ability to think and do; what I love about this conference is that each of the sessions has a learning component where you are taught a new skill or way to approach a problem, and a doing component where you put it all into action.

I’m confident that having exposure to a creatively inspired agenda and interacting with a small group of strategists will open my mind to new ways of creative problem solving and thinking about business and marketing in general; takeaways that go way beyond leading successful workshops.