Destination Stewardship

Destination stewardship is critically important to ensure California’s tourism economy remains an economic engine for all Californians. More people are traveling than ever before, and the tourism industry’s long-term viability depends on its ability to protect, preserve and promote the traveler experience.

Visit California has partnered with Coraggio Group to develop California’s first statewide Destination Stewardship Plan. The plan will provide a framework to ensure the ongoing vibrancy of California’s travel and tourism industry. It will include a robust situation analysis, vision, strategies, implementation guidance and resources to support the goals of the plan. There will be ongoing opportunities for industry input. See the draft framework here.