Penguin Adds AR to Skylanders Guide

Jun 05, 2014

Penguin Children’s will introduce an augmented reality element in the newest title of its Skylanders licensing program under the Puffin imprint.

Skylanders Swap Force: Master Eon’s Official Guide, the companion to the third installment of the Activision video game series, features Zapp codes that can be scanned to enter a whole new dimension of the Skylanders universe.

“‘Skylanders Swap Force’ is synonymous with the toys-to-life phenomenon, so it is important for us to echo that fantastic innovation in our publishing,” says Juliet Matthews, publishing director, media and entertainment, Penguin Children’s. “Zappar is a slick, user-friendly app that is free to download and allows readers to engage with the characters on a deeper level as well as bringing the Official Guide to life, offering an incredible synergy with the Skylanders brand.”