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Content Marketing Doesn't Have to Be a Burden

From the news articles and blogs that came out of Advertising Week last month, it's pretty clear that content marketing is a vexing issues for many brands and agencies. It doesn't have to be.

As a manager for both B2C and B2B content at Punchbowl.com, I've figured how a plan for managing the quantity of content with the quality to ensure your meeting your audience's needs. The first step to success is to create a concrete plan. A recent study by Skyword found that 46% of marketers have a documented content marketing strategy. Whether you’re a one-person content show or part of a larger marketing team, take the time to build a content marketing plan.

Advertising Week proved that sometimes creating this plan proves to be a challenge and there are 3 main issues that marketers and agencies face:

What type of content should the brand create?

How is my content being shared?

How do I keep up with consumers creating their own content?

Check out my guest post in Engage:Moms for my advice on how to tackle these challenges and turn content marketing into a success, not a burden.

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