Aptus Health Insights

March 2017

Medical anthropologist Brad Davidson, PhD offers insights he’s gained in the decades he has spent working with and observing physicians. Understanding these differences is key to developing a communication plan that resonates.

In the years we’ve spent engaging healthcare professionals with relevant clinical and brand messaging, we’ve discovered a lot about their needs, concerns, and behaviors. We use these insights to build experiences that help life sciences companies better connect with their customers to…

By definition, multichannel marketing includes multiple touches. Yet without an integrated campaign strategy that addresses audiences at key points in their decision making journey, it can be hard to quantify how much greater that sum actually is. That can make it tempting for brand…

The pace of medical knowledge is increasing at a blistering rate, making it challenging for even the most experienced physician to keep up.
Yet when relevant clinical content is delivered by trusted experts in a convenient format, healthcare professionals (HCPs) report changes to the…