Tuesday, October 16, 2012

Frankfurt Book Fair 2012: An honour to be there - Peter Dowling reports from Frankfurt

With Francesca Ferrua of LiberLab (Italy) and Markus Voss of Abera Verlag (Germany) at the New Zealand party on Friday 12th (photo by Lisa Gardiner)

Frankfurt Book Fair
2012: An honour to be there

Peter Dowling reports
from Frankfurt

New Zealand’s role as country of honour defined this year’s
Frankfurt Book Fair for any Kiwi in attendance. From the banners proclaiming the
Why You Were Sleeping motto to the many reports in German media, our presence
was inescapable. This was a week in which to be a New Zealand publisher was to
be accorded respect, asked about our books and country, and get invites to some
of the better parties …

The public focus of the Ehrengast
year was the New Zealand pavilion in the Frankfurter Messe, where Creative New
Zealand based its cultural programme (there were also events across Frankfurt
and other parts of Germany). Responses to the programme and the space were highly
positive, with large crowds pressing to get in during the public days on the
weekend, and compliments flying from book people I talked with.

But Hall 8 of the massive Messe, where the New Zealand
publishers stand was housed, is a long way from the pavilion, and there was
business to be done. After the Tuesday opening ceremony I managed to get into
the pavilion just once, to hear our author Paul Tapsell taking part in a standing-room-only
discussion with other Maori artists and writers.

With a far bigger collective stand and better position,
Oratia Media enjoyed a busy and productive period at the fair. Thanks to our
marketing specialist Isabell Zitzelsberger we had secured many appointments
with German publishers, and I spent considerable time in the German and
illustrated books halls. And thanks to being here for the third year running, I
was able to solidify key relationships with publishers from Italy, Germany, the
US and Brazil.

This year’s standout title for us was New Zealand Tattoo, which attracted a lot of passing traffic to the
stand. We have competitive foreign-language rights offers on the table for this
large illustrated book, and requests for direct distribution of the English
edition into many countries. Children’s books also generated considerable
interest, with Dawn McMillan and Ross Kinnaird’s I Need a New Bum and Woolly
Wally leading the charge along with Tim Tipene’s Patu and Bullies and Warriors.

As always, the work starts now to close the deals, agree
terms, and develop our next coedition proposals. But I’m leaving with the
feeling of real progress. We’ve showcased that New Zealand has a vibrant
publishing sector – I was one of three publishers who introduced our market at
the annual Business Breakfast on the Thursday – and hugely advanced international
understanding of what makes us tick. I look forward to next year when it’s
Brazil’s turn in the spotlight.