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Improving your Website’s Bounce Rate and Average Time on Page

Great
news! Your website is up and you’re already seeing a lot of traffic coming in.
But wait, why isn’t there any engaged and invested visitors on your website?

It
seems that there are more exits than those who are staying and browsing
through. Well, there might be a few analytic components that you are
overlooking. Truth is, most businesses are experiencing those same problems on
their website, where sadly, bounce rate triumphs average time spent on your
page.

The good news is, we’re here to help you! Here are a few tips and ways on how you can improve your website’s bounce rate and average time on page performance.

Work on your website’s structural issues

If you are having trouble with your high bounce rate metrics, it is ideal for you to try and put yourself from a visitor’s perspective. Make sure that there aren’t any errors like 404 pages on your website, and that all your pages load successfully without any image errors.

Improve readability of your pages

When creating a website, one of the most important things that you should look out for is your choice of font. It should be clear and readable. Avoid using dramatic or heavily stylized fonts that can be too hard to read. As your primary digital asset, your website should also feature relevant, informative and engaging content to help build your brand’s credibility.

Build trust and credibility

Adding testimonials and photos of people such as your team or customers can make your website appear a lot more trustworthy. Badges, awards, and certifications can help boost your website’s credibility even more. It makes visitors comfortable to engage on your website and establish a sense of security that they are dealing with the right people to potentially, conduct business with.

Make sure your website is easy to navigate and that CTAs are easily found

Improving your
website’s bounce rate and average time on page will ultimately affect your SEO
positively. Thus, you have to prioritize on enhancing the UI (User Interface)
and UX (User eXperience) of your website. Take note that having a UX/UI-focused
landing page will enable your website to captivate your website visitors and
ensure that they will engage in what you have in store for them.