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Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

THE DIP BLOG by Seth Godin

All Marketers Are Liars Blog

No more kids?

What if, in some sort of sci-fi solar flare cataclysm, it was impossible for humans to have more kids? No more babies.

How would we treat the last generation? Would we say to the youngest student on Earth, "sorry the school is really run-down and crowded and poorly staffed, but we don't want to invest in you?" Would we let the last generation grow up in poverty, or would we do everything we could to ensure that this one last time, we did it right?

To make the example a bit more banal, what if your organization discovered that it would never have another new customer? That the customers you've got now are the last ones you will ever have... Would you treat them differently?

Sometimes, when it seems like there's an endless parade of prospects walking by, it's easy to discount this particular person.

No new prospects, no more new web visitors, no more untouched email lists... And far more dramatically, no more new students, no more chances to open doors, inspire genius or create connection.

I wonder what happens when we treat children and customers like maybe, just maybe, they're the last chance we get to do it right.