Wherever they are, Americans tune in to Radio! This truly mobile medium reaches people at home, on the road, in the workplace, and in numerous other spots where they gather for recreation or for services or shopping - making it an ideal vehicle to deliver your message to on-the-go consumers.

Read: 60.2% of Adults 18+ listen most to Radio in their cars on a typical weekday

Radio Listening by Location

Demo

Age

Location

On a Typical Weekday

On a Typical Weekend

Adults

18+

Listen at Home

17.3%

22.5%

Adults

18+

Listen in Car

60.2%

57.1%

Adults

18+

Listen at Work, Other Places

10.9%

4.4%

Men

18+

Listen at Home

15.4%

21.5%

Men

18+

Listen in Car

60.7%

57.3%

Men

18+

Listen at Work, Other Places

13.4%

5.5%

Women

18+

Listen at Home

19.1%

23.4%

Women

18+

Listen in Car

59.8%

56.9%

Women

18+

Listen at Work, Other Places

8.5%

3.4%

Adults

18+ / $75,000+ HH Income

Listen at Home

11.0%

17.4%

Adults

18+ / $75,000+ HH Income

Listen in Car

69.6%

65.5%

Adults

18+ / $75,000+ HH Income

Listen at Work, Other Places

11.3%

3.6%

Adults

18+ College Graduate or More

Listen at Home

13.8%

20.0%

Adults

18+ College Graduate or More

Listen in Car

67.9%

62.6%

Adults

18+ College Graduate or More

Listen at Work, Other Places

9.3%

2.9%

Adults

18+ Prof./Mgr./Self-Employed

Listen at Home

10.0%

18.3%

Adults

18+ Prof./Mgr./Self-Employed

Listen in Car

71.1%

62.5%

Adults

18+ Prof./Mgr./Self-Employed

Listen at Work, Other Places

11.6%

3.0%

Source: GfK MRI Doublebase 2014 - Listening Location: Listen Most
(Percentages will not add to 100% due to duplication among listening locations)