Disruption of the Travel Distribution Industry

Today, the technology used and services
provided by the three major global distribution systems (GDSs) represent the
foundational capability for most travel agencies and travel management companies
(TMCs) and are realized by the end user through online travel agencies (OTAs) (Expedia,
Orbitz, etc.) This GDS capability seems relatively stable and straight forward,
but that has not always been the case, nor will it be going forward. The path
to the current state has been fraught with numerous startup efforts and road kill
on the travel distribution super highway. The saga continues.

This paper is an effort to identify the business
initiatives and technology advances that have the potential to disrupt and possibly
redefine our current travel distribution system.