Any CIO knows that an enterprise system is only as valuable
as its level of user adoption. Measures
of user experience and engagement can be difficult to harness, but the concept
of gamification in the enterprise has already started changing the mentality
of IT departments by disrupting
preconceptions about superficial contests and silly prizes give way to more
legitimate use cases.

In the CRM realm, Microsoft global partner Avanade is charting
a path to gamification for Microsoft Dynamics CRM in the call center with an
approach that attempts to keep the best qualities of gamification while maintaining
management controls. Poorly planned incentives, un-targeted challenges, and meaningless
goals can run the promise of gamification into the ground, and cost the IT
department its credibility.

As the editor of MSDynamicsWorld.com, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at jgumpert@msdynamicsworld.com.

Prior to co-founding MSDynamicsWorld.com, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.