Global leaders in innovative, sustainable lobster management

Strategic Plan 2018-2021

The Western Rock Lobster Strategic Plan communicates our Vision, Mission and Objectives so that our members, stakeholders and community can know our future direction as an organisation and what to expect from WRL over the next four years.

Our vision

The western rock lobster fishery is an iconic global leader in sustainable fisheries management.

Our mission

The western rock lobster industry will be confident, sustainable and well respected.

Our objectives

WRL has set the following strategic objectives for 2018- 2021 that build on our past achievements and will support fulfilling our vision going forward:

The WRL industry is professionally managed to achieve a maximum economic contribution to the WA economy.