FREE REPORT: HOW TO WRITE EFFECTIVE TITLES AND HEADLINES

Data-Driven Strategies to Increase Engagement

How do readers interact with your content's headlines?

The thing about content marketing is that to do it right, you need a plan. To make that plan, you have to really understand what drives readers to click on, read, share, or interact with your content’s titles or headlines.

In this guide, we’re going to share data analysis from two established leaders in the space, Outbrain and HubSpot, to help you gain insights on what makes headlines successful.

The data comes from a sample of more than 3.3 million paid link headlines from the pool of English language paid links that ran across Outbrain’s network of 100,000+ publisher sites with supporting data from HubSpot’s Marketing blog.

In this ebook, you'll see data that explains:

Why headlines matter

What copy compels people to click

How to increase engagement and conversions

The optimal length for your titles and headlines

How headlines affect search and promotion

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Absolutely. Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!

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