Wednesday, 19 February 2014

Email Marketing Optimisation Case Study

Flamingo Gifts Marketing Campaign ReviewFlamingo Gifts is an online shop
specialising in unique and novelty presents. In a competitive market, Flamingo
Gifts needed to ensure that they had the edge over rivals. As well as working
on their SEO and launching a new site in Summer 2013, MoneySpyder’s in-house
team took over the site’s email marketing campaign.

What We Did

Firstly,
MoneySpyder developed a marketing calendar for Flamingo Gifts to introduce a
more disciplined and forward thinking approach to their weekly emails. We also
made the signup process much simpler on the Flamingo Gifts website. This
increased the rate of list growth, which was highly beneficial in the run up to
Christmas. We tested a number of email elements to ensure that each part of the
marketing campaign was optimised. These
included landing pages, enticing subject lines and different layouts in order
to maximise engagement with customers.

The Results

In
a two month period Flamingo Gifts saw a 71% increase in email traffic whilst
email conversions almost tripled. These improvements have shown the
importance of email testing and, more broadly, forward planning for marketing
strategy. By developing the process from the marketing calendar upwards we have
ensured that this success can be sustained throughout 2014

Are you interested in improving your email marketing strategy? Read more here or get in touch by email on info@moneyspyder.co.uk, or phone 0207 492 1929.

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Moneyspyder

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