Manipulating online reviews. Saving face in the short run, costly in the long run

23 Aug 2018

Privacy and Compliance

Meriton Property Services Pty Ltd, trading as ‘Meriton Serviced Apartments’ (Meriton) was last month ordered to $3 million in penalties by the Federal Court after being found to have engaged in misleading and deceptive conduct in relation to attempts to manipulate online reviews. This offers a timely reminder of the dangers for digital marketers in attempting to manipulate consumer reviews online.