The ad agency world wasted little time in reacting to the news that one of its own—former Wieden & Kennedy creative exec Nate Naylor—is Scarlett Johansson’s new boyfriend: His former colleagues at Modernista! (another shop he worked at) are trying to turn him into a meme.

They were inspired by a series of paparazzi photos in the Daily Mail that showed the doorstep-jawed adman romancing ScarJo in dark glasses, a hoodie, and pumping his fist into the air as if he were the most awesome bro on the planet.

It’s tough to figure out whether the Photoshop Tumblr “Ad Guy Nate Naylor” is motivated by jealousy or affection, but it sure is funny.