f-commerce beyond the f-store: 20 notable examples

When people talk about f-commerce – Facebook-enhanced retail – what typically comes to mind is the f-store, the Facebook store. If might be a faux-store – a ‘fake’ store(front) that doesn’t actually support transactions, but simply drives traffic to a web-store. Or it might be a fan-store, selling a limited number of fan-first/fan-exclusive products with a view of turning fans into advocates. Or it might be a full store, selling a full range of products, essentially replicating a web-store within Facebook. But it’s likely to be a store.

But f-commerce is bigger than f-stores – with the launch in 2010 of the Facebook Open Graph Protocol, along with social plugins – brands and retailers have been able to offer Facebook-enhanced retail on websites and in-store, creating a triumvirate of f-commerce opportunities

What’s notable about it: The fastest growing e-commerce business on the web integrates with Facebook and uses social sign-on (one less login to remember) – and then encourages members to share deals via Facebook

What’s notable about it: Event-ticketing site integrates with Facebook to offer instant personalisation, and promote sharing via Facebook. Calculated the value of a Facebook share to be $2.52 in new ticket sales

What’s notable about it: For the launch of Facebook Deals in the US, check-in with Facebook to a Gap Store – first 10,000 received a free pairs of jeans, all others received 40% of all regular priced merchandise

What’s notable about it: We don’t know yet – as it’s not launched, but likely to be a Facebook Credits powered group-couponing service similar to Groupon – buy a voucher with Facebook credits, spend in-store. Already live for virtual product purchases

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You also should check this out: Daillly (http://daillly.com) which is, in short, e-Groupon + About.me + FourSquare. It has started to include deals related to Facebook games, thus is regarding f-commerce. Maybe more indirectly though.

[…] landing pages, a research post on how banks and financial institutions are using social media, 20 examples of F-Commerce beyond F-Stores and my post on how world’s top brands are adopting social […]

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