Volvo instigeerde deze vorm van brand collaborations tussen deze twee grote wereldmerken en de manager Ash Pournouri van Avicii beoordeelde samenwerking en de storyline: “It was important to me that if we did something together it would be new and unique, that it was a longer term global cooperation from both sides and that it would completely align with our brands in both a credible and creative way,”

Avicii ondersteunt zijn samenwerking met de woorden: “I’ve loved the song for a long time. It’s one of the best songs ever written. It’s just timeless to me. I’ve been a big fan of Nina Simone, Etta James and that kind of sound for a very long time. So when I found out that was the song that Volvo Cars wanted in the music video I was really excited and happy to do something with it. I wanted to create something new, and at the same time stay true to the original,” said Avicii.