1) Set Your Content Goals

Academic content completely moves around a certain kind of writing i.e. in academic writing, a writer can’t simply choose a form of writing which suits his or her writing.

An academic writer needs to follow the instructions provided by the institutions. Generally, academic writing needs a long form of sentences and in academic content, citation and bibliography is important.

On the other hand, in general, content writing is audience-based and location-based. There is no such a specific kind of form for content writing.

But, what is similar between these two type of writing is their goals. Both type of content look for ROI that should be fulfilled. The purpose of the content either used in an advertisement or a thesis should be accomplished.

If you would look in the below-mentioned image, you would see “developing an ROI plan of a content campaign was the second most popular response, accounting for 25%.”

2) Know Your Target Audience

Advancing without knowing your target audience may end up in unconvincing content creation. Suppose, you are writing for retargeting digital marketing training ads, and then, certainly your audience would be people who have already taken the course.

So, ideally, you would be encouraging them to join the course again and upgrade your digital marketing knowledge with the latest education.

Now, here you’ll have to meet your sales team in order to understand earlier what course modules were offered to them along with other benefits and how the new course will be an add-on benefit.

Once, you as a content writer come to know the exact requirement, you will deliver quality content.

Now, as an experienced writer, you would also know that a target audience may change over time. Thus, you will have to conduct a regular research for this and bring a fresh and attractive content.

You can use tools like Google Trends, Google Insights for Search, Quantcast and others to find your target audience.

3) How and what message to include your content?

The message of the content is extremely important as it states what theme your content is carrying.

Apart from this, a content specialist should also know how to convey that message to the audience. If as a content expert, you’re able to deliver the same; your content will be a rock-star.

You should read different articles, blogs, ad copies and others to gather how experts are delivering successful content. How efficiently they are able to market their product?

Learn all skills required for conveying the message of your content in the most righteous way. Make your ad headlines simple, straightforward and to-the-point.