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XXXXXX
| 44 | ISSUE 606 JUNE 2018
PRESERVING AND PROTECTING OUR
In the wake of recent high-
profile PR scandals involving
Australian cricketers and
Facebook, maintaining
Rotary’s integrity is vital.
THE word of the month, indeed, of
the year, is integrity.
Ask Steve Smith. Ask Mark
Zuckerberg. Or Israel Folau for
that matter. Ask companies and
organisations that fear they will be
caught in some reputational scandal
they don’t understand and therefore
can’t control.
Loss of reputation is one of the great
fears of large modern companies.
In its annual survey, Senate SHJ
–
a trans-Tasman communications
consultancy – found only one in four
senior executives in Australia and only
one in three in New Zealand had “high
confidence” in their ability to manage
a crisis affecting their reputation.
And it wasn’t because they weren’t
prepared. It was because the risks
had changed.
New risks were cyber security, data
and privacy issues, and social activism.
Also, sensationalised stories could
be leaked if an organisation’s actions
didn’t align with an employee’s
ethical compass.
You don’t have to do something
wrong; someone believing you’ve
done something wrong and acting on
it is enough.
“The reality of today’s news cycle
is that the first stories to appear –
often within minutes – will be crowd
sourced from social media,” Senate
SHJ said, noting a comment from
one company that, “Activism doesn’t