Social Media and Brand Promotion: A Love Affair

If you think exhibiting your company on Facebook and Twitter makes your company be deemed as playful or unimportant, then you’re sadly mistaken.

Promoting a brand using social media is something every business should consider to directly impact their bottom line. It boosts your SEO, engages your audience through interactive communication and improves your ROI. Most importantly, brand promotion via social media builds trust.

Building trust with your current and potential brand advocates is easily achieved through Social Media – the use of web-based and mobile technologies to turn communication into interactive dialogue as defined by Wikipedia. Folks here at Logo Design Team prefer to define Social Media as a cloud-based advertising platform, but that’s an entirely different blog article.

Here are excellent reasons why you should use social media in brand promotion.

1. It’ s Free!

Pull your business up by the bootstraps and don’t break the bank. Sign up your business for free in most of the current and popular social networking platforms. Consider launching a “relationship” marketing campaign on Foursquare, Twitter, Facebook, YouTube and LinkedIn (LinkedIn has an upgrade option for a cost, but it’s not necessary).

2. Global reach

It’s not referred to as the World Wide Web for nothing. Many of the most popular social media platforms have a global outreach. Take Twitter for instance; monitoring live feed on a trending topic such as the US Presidential elections had responses from Japan, South Africa, and Chile. Your brand can trend just as well if properly monitored and measured.

3. Attract the right audience

Perhaps the most formidable aspect of social media are the groups/communities/discussion topics. Target the right audience for your brand by joining groups with people of the same interests and goals as your company or brand. Want to turn your business into a cash cow? Then parade your brand in front of the people you want to reach out to, select, and join groups based on your brand.

4. Form a community

The groups/communities/discussions already present on social media platforms may not cut it for you. It could have few members or is very inactive. This paves way for you to start your own group. Give your potential money makers a platform to air their views. Forming your own community helps you create a niche market in your brand, and to share your knowledge with those who join the community. The members become loyal advocates and respond by spreading your marketing message to their connections. A definite win scenario for your brand.

5. Establish your Expertise

We can also say, establish your brand as an expert. People like to do business with people they like, know and trust. Why disappoint then? Share your knowledge online for free through blog articles and podcasts. Customers and clients will love you, and share the content. Eventually, your work is noticed by major media networks such as Blog Talk Radio Shows. Bam! Free exposure for your brand.

6. Partnerships

Joint Ventures in social media are effective for expanding your potential client/customer pool. Team up your brand with another offering a product or service that works well with what you have to offer, and promote your products/services together. Clients react positively to an external brand if it comes recommended from a brand they already know and love. For example, in October 2012, Tata Global launched its first Starbucks Cafe in a joint venture with Starbucks Corp. Sounds delicious!

7. Staying in the loop

Updating your brand status on social networking sites takes seconds. Your followers are then kept up to speed with the on goings of your company and brand: New products/services launched and who got married from the Accounts department. You can even update, measure and monitor all your social media accounts from one application or site such as HootSuite, and Ping.fm.

When it comes to brand promotion, nothing says trust and transparency better than social media. Social Media is cost-effective, selective of your target audience, immensely popular and has far-reaching exposure. Although these social networks involve different public trends, they do have a common trait. They can make your brand a success.

Order a Custom Logo or Graphic Design to Enhance Your Brand

No matter what type of personal brand, business or organization you are running, having a great first impression means everything. One of the best ways to deliver a lasting impression is through the use of a high-quality logo and professional images and designs throughout all of your products and branding.