Here you will find out that, that label will now be false, but will continue to be used.

I’ll bet my favourite Worcestershire Sauce isn’t made in Worcestershire. It isn’t, the company (Lea and Perrins) makes it in the USA in a thicker version. That’s the version I am familiar with. But they don’t lie about it, or do they?

Back to Coleman’s. Jobs in a loyal village will be lost. Profit will be chased elsewhere. But the ‘of Norwich’ will remain. I guess truth in advertising isn’t enforced in the UK either.