Sample
Business
Plan

AfriNET IT Solutions |SWOT Analysis

2.4
SWOT
ANALYSIS

2.4.1
STRENGTHS

The passion and commitment demonstrated by the
business
owners, (Adrian, Lesedi and Hilton).

The business shall recruit skilled, competent and
experienced personnel further signifying its
commitment towards
providing quality services to its highly valued
prospective clientele

The charismatic and democratic style of leadership
of the
business owners shall be a strength to the business

The strong thriving entrepreneurial spirit of the
business
owner

The current availability of state of the art
computer
equipment to be used in the business

2.4.2
WEAKNESSES

The lack of a comprehensive accounting system

The lack of a comprehensive management
information system

The lack of funding to purchase additional IT
equipment to
reach new markets.

The business may have to depend on external
funding
providers in
order to expand or diversify

The lack of highly trained staff in key areas
such as
finance and marketing

The lack of capacity to meet a wider market

2.4.3
OPPORTUNITIES

The environment that the business will operate
in provides
numerous opportunities in terms of financial and
non financial support.
The business can access support from NYDA, SEDA,
Khula, National
Empowerment fund as well as from schemes and
agencies under the
Department of Trade and Industry

The interest rates are currently fairly low.
This is
encouraging for businesses as the cost of
borrowing is lower and more
people have a greater spending power

The possibility of serving the immense South
African market
is an opportunity for the business.

The existence of government legislation in
favour of
preferential procurement from black owned
businesses.

2.4.4
THREATS

The growing intensity of rivalry amongst IT
service
providers

The threat from direct and indirect competitors
within the
region that the business intends to operate in

Threat of possible high inflation rates as a
result of
increased electricity prices

There is a potential a further increase in
petrol prices
thus implying a higher level of operating costs
and lower profits