NATURAL SELLING

Meat raised without artificial hormones or antibiotics, sometimes called all natural, can create a valuable point of difference, but it takes a lot of time and work communicating with shoppers, supermarket retailers told SN. What counts most, they said, is partnering with producers that can guarantee a consistent supply, and then explaining to shoppers what means that no artificial hormones or antibiotics

Meat raised without artificial hormones or antibiotics, sometimes called “all natural,” can create a valuable point of difference, but it takes a lot of time and work communicating with shoppers, supermarket retailers told SN.

What counts most, they said, is partnering with producers that can guarantee a consistent supply, and then