TMBA 018 (LBP18) – A Crash Course in Article Marketing and How to Outrank Your Competition on Google

I gave a ring to my SEO expert and good friend Tom to give us that crash course in article marketing I promised in earlier. If you enjoy Tom’s advice, I’m sure I can hook him into more regular appearances, just let us know your SEO questions! As I said, this guy has 1000’s of dollars locked up in his head!

We are not sending out emails for every episode, that means you need to pull our itunes feed or RSS feed (both links on sidebar and header) in order to get immediate updates. Twitter doesn’t hurt either! @TropicalMBA

You should be publishing link worthy content to your blog (yes, your company DOES NEED A BLOG). Link worthy content includes surveys, tools, stats, lists, news etc. – Connect with your main competitors and before long, you'll both be linking to each others content.

What I'm trying to say is that you'll get better results out of 1 polished piece of content that could go viral rather than submit 5 pieces of shit to article directories.

Like I said, it depends on the niche. I'm in the most competitive niche on the web, and NO ONE wants to link out if it's not an affiliate link. If this is the case with your niche, be savvy, and invest time/money/effort in contacting worthy sites in your niche in order to buy links direct from them.