Ocean Shelling

Business concept

From a long experience in the fashion industry, specializing in apparel, yachting and surf wear the founders of Ocean Shelling began to engage in franchising project.

Ocean Shelling was founded in 2009 with the idea of its founders to create, initially, a line of clothing for surfers and sailing enthusiasts. Subsequently, in order to meet the needs of the yachting & surf industry, the range of items has been expanded, and is still being expanded, adding bags, accessories, swimsuit ect.

Thanks to the introduction of our Sea Kit borns the concept that is summarized by our slogan: ʺAre you ready for the ocean?ʺ

Basically we wanted to create a store able to meet the needs of the junior contemporary market along with the adult contemporary market where they can prepare for a day at the beach which can be understood as a day spent at the beach surfing or sailing, with a cross over for day and evening wear.

It was then the first flagship store was opened in Honolulu Hawaii opened.

In order to test the performance of the store, customer requirements and the approval of the products.

Ocean Shelling is always sourcing new products, in fact recently adding a more modern contemporary new line both adults and the junior market.

Initially, the franchising born treating only high quality items but over time we have introduced a lower end high volume goods at inexpensive prices to meet the needs dictated by the period that we find the market in at this time.