Blog

At Southwest: The Magazine, we sometimes like to dream up themes that cover a whole gamut of things. We hit the jackpot this time: a whole feature section on time. The one thing we don’t write about in this issue is how to save it. Instead we talk about how to freeze time (a story about a guy who made a fortune from ice), travel back in time (through collections), and... read more

Our final post in celebration of Black History Month comes from Southwest Airlines’ Lou Freeman, the first African American Chief Pilot of a major U.S. carrier. Southwest Airlines is proud to celebrate Black History Month in February and all through the year. I was born in Austin, Texas and my family moved to Dallas when I was ten years old. My childhood was pretty normal... read more

One of the smallest subfleets of aircraft within our family of 737s celebrates its silver anniversary this week. For the second time in our history, Southwest became the launch Customer for a new aircraft series when we took delivery of our first 737-500 on the last day of February, 1990. At just over 97 feet, the -500 was about 10 inches longer than the -200s that were... read more

Our home at Dallas Love Field is growing again. Effective August 9, we’re adding more nonstop destinations, more flights, and more capacity to and from Love than ever before! On August 9, we’ll add one nonstop weekday roundtrip between Dallas/Love Field and: Boston/Logan Charlotte Detroit Omaha Philadelphia Pittsburgh Raleigh/Durham Salt Lake City We’ll also... read more

Thanks to Customers Matthew and Christie Gregory for sharing the story of how they met on a Southwest Airlines flight to Houston, Texas! Dear Southwest, My husband and I would like to thank you Southwest Airlines. More than twenty five years ago, the weekend of July 4th, 1989 to be exact, we met on a Southwest Airlines plane. I do believe it was “LUV” at first... read more

Flying with your little LUV bugs just got a whole lot easier. We’re so excited to offer our littlest Customers the biggest and best name in entertainment! Available now, the young (and young-at-heart) will have access to a range of Disney movies. Titles available include classics like Cinderella, Sleeping Beauty, and The Jungle Book, and even the newest sensations... read more

My husband and I have always been fans of Southwest for their low fares and great service. After having our third child, Dylan, we thought travelling would be out of the question since Dylan was born with Dilated Cardiomyopathy. The medications used to help this condition caused his heart to enlarge, making it work harder than a normal heart. He spent the first 6... read more

Do we look familiar? You may have seen us on one of your recent Southwest Flights. We’re Jeff and Lyda, a Phoenix-based Pilot and Flight Attendant, respectively. Recently, we had the opportunity of a lifetime to be contestants on the 26th season of CBS’ The Amazing Race. This season features 11 teams racing around the globe for the opportunity to win the $1 million dollar... read more

Below is a look behind the cover of our February issue of Southwest: The Magazine by JK Nickell. What does it mean to transform a city? The question came to mind often while working on Southwest: The Magazine’s February cover story. Meaningful change is never instantaneous. Like watching kids grow up, it’s typically only when you look back that you realize how far... read more

Just as the roadway leading up to Love Field (Herb Kelleher Way) is named in honor of the man who helped put it on the map, the expressway going into the ballpark a few miles to the west bears the name of another north Texas legend – Nolan Ryan. Both Herb and Nolan are hall of famers in their own right, and both helped build their organizations to greatness. And in... read more