How companies could go hipster

Peering judgmentally through their thick-rimmed glasses, hipsters have an unique way of seeing the world and a new Tumblr now envisions how they see logos, in particular.

In “Hipster Branding,” the grayscale Tumblr reimagines corporate logos through the eyes of the creative types. “Holding up a mirror to artsy community,” is how the blog describes its (probably not for profit) mission.