In our weekly B2B marketing show, Jeff Ogden, President of Find New Customers (and host of Mad Marketing TV) shares a key marketing lesson in a fun and engaging video. In this episode, he laments boring, repetitive advertising and shows how one company does it differently. We hope you enjoy it and tune in next Friday for a brand new show. by Act-On Software and hosted by me.

Chris Brogan brought up a good question on his blog earlier today – using myself and our SU social media team as an example. ”What’s the role of a social media communications team during a crisis situation like alleged sex abuse scandals? One role I played was to make sure my team had direction in terms of how we should be moving forward as the day progressed. Cheers, Kate.

As I wrote yesterday, no one knows exactly what we’ll want from our marketing automation systems in the future. But it's still worth taking a guess at what looks likely. Here are some trends I expect will be important. Social Media. The first wave of marketing automation features for social media is now several years old. The second wave is just starting. Mobile. Video. Benchmarks. Testing.

This one comes to us from HUA Marketing by way of Social Times : “In part, link building is very important for internet marketing efforts because search engines are finding superior ways to determine the quality of each link. It’s important for businesses who leverage search to maintain their quality links , and the following infographics give you a few tips. It starts with building a network of bloggers and guest authors. The relationship is reciprocal and both websites facilitate an ongoing exchange of quality content and links. ” Related articles.
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Let’s face it, especially during this time of year when the holidays are approaching, we can tend to think of all the new and shiny toys and gifts that await us, and overlook all the current things (i.e. current customers) we have to be thankful for. downside in our consumer-focused culture is to always want the “new” thing and forget all that we have. Let’s all take a pledge to be thankful for our existing customers this season and let it carry over into our 2012 marketing plans
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SEO: Much more than just keywords. SEO is now a well known aspect of marketing. The rise and rise of search engines and the growth of the internet mean that companies are keen to get in on the act. But while SEO is well recognised as a valuable source of revenue and reputation, a lot of business-owners and marketers still overlook the all-important detail in achieving results from SEO marketing. This means that too many companies are still missing out on the potential benefits - and could actually be undermining their search engine ranking. So what is the right mindset for making more from SEO?
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You get better results with your content marketing when you speak to the “ old brain ,” the one that’s also known as the primitive brain or the survival brain. Knowing how the brain works will help you write better as well as help you with presentations to influence others. There are a few principles to remember, and here’s a great story that makes this come alive… A Marketing Moment with a Homeless Man…. want to share an excerpt of a story by Patrick Renvoisé , from his book Neuromarketing: Understanding the Buy Buttons in Customers’ Brain. Please HELP.”
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Too many sales managers are trying to build their business by using methods that have been outdated for a decade. Imagine going to a doctor that is still practicing medical advice from 1990? Sure they can give some insights and may even be able to help you with whatever is troubling you but their ability to make an impact on your health is determined on old information. Wouldn’t you rather have a doctor that is up to speed on the latest medicines, research and technology? You don’t have to answer that.). Science of Selling. Neuroscience and buying decisions. Prospecting Sales 2.0
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