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Online courses are a hot consulting and marketing trend! But are they right for your business? In this episode, Dr. Heidi Thorne, MBA/DBA, discusses the pros and cons of creating online courses for coaching and consulting practices.

In this episode, blogger and author, Dr. Heidi Thorne, MBA/DBA, offers her tips for scoring guest blogging opportunities, as well as qualifications needed and understanding expectations for all involved. Image: iStockPhoto.com / everythingpossible

Having an elevator pitch--also known as an elevator speech, networking commercial or 60-second--can be helpful in making connections and sales at in-person events. In this episode, Dr. Heidi Thorne, MBA/DBA, discusses the elements that go into an elevator pitch, how many words you should use and how to make it an effective marketing tool. Image: iStockPhoto.com / jgroup

Even tougher than the decision to open a blog is deciding whether to close one. In this episode, blogger and author, Dr. Heidi Thorne, MBA/DBA, shares her experience with closing a blog and offers thought provoking questions for those making this important decision. Image: iStockPhoto.com / mir-a

If you are approached to participate in an anthology book project, how do you know if it's a good fit for you? In this episode, Dr. Heidi Thorne, MBA/DBA, discusses the positives, expectations and drawbacks of anthology book projects. Image: iStockPhoto.com / palto

Want to host a book signing event for your brand new self published book? In this episode, Dr. Heidi Thorne, MBA/DBA, discusses the challenges and choices of these events for self publishing, how to keep costs from getting out of control, and how to keep sales from walking out the door! Image: iStockPhoto.com / aerogondo

Getting organic book reviews for your self published book can be tough! But is the answer to get book reviews from friends? Dr. Heidi Thorne, MBA/DBA, discusses issues with asking friends for reviews and tips to preserve friendships and your finances when doing so! Image: iStockPhoto.com/djiledesign

Book pre-orders can be a great way for publishers to promote an upcoming title. But is that a good tactic for self published authors? In this episode, Dr. Heidi Thorne, MBA/DBA, discusses pros and cons to consider. Image: iStockPhoto.com/Ashwin Kharidehal Abhirama.

Self publishing a book as part of your business can be a great way to establish your expert status. But it can be easy to confuse using a book to market your business with marketing your book. Hear more about the difference between the two and how it can impact your business. Image: iStockPhoto.com / rennavar

Curious about self publishing? Even more curious if you can make money with it? In this episode, Dr. Heidi Thorne, MBA/DBA, discusses the four basic income streams from self publishing, and the risks and rewards for each, including: royalties, DIY (Do It Yourself), BOR (Back Of Room sales for speakers) and repackaging. Image: iStockPhoto.com/tjerrie