The Viral Marketing for Elysium Continues

With a few months to go before the release of Neill Blomkamp’s Elysium we’ve seen a few pieces of traditional marketing and viral marketing that dates back to 2011. Today another piece of the viral campaign has unlocked and will allow you to find out if you’re eligible to live in the space station city. You can take the “Elysium Citizenship Initiative” at ItsBetterUpHere.comor by clicking the image below. Let us know if you made it in!

In the year 2154, two classes of people exist: the very wealthy, who live on a pristine man-made space station called Elysium, and the rest, who live on an overpopulated, ruined planet. The people of Earth are desperate to escape the crime and poverty that is now rampant throughout the land. The only man with the chance to bring equality to these worlds is Max (Matt Damon), an ordinary guy in desperate need to get to Elysium. With his life hanging in the balance, he reluctantly takes on a dangerous mission  one that pits him against Elysium’s Secretary Delacourt (Jodie Foster) and her hard-line forces  but if he succeeds, he could save not only his own life, but millions of people on Earth as well.