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How does the World’s No. 1 Brand Engage with Millennials & GenZ in Latin America?

The Coca-Cola Company, the world’s largest beverage company, launched an interactive online radio station providing a 24/7 platform for GenY & GenZ Coca-Cola named the project with a unique and hip domain extension that connects with both generations thereby converting the valuable hard-to-reach demographic group into true believers of the brand and making them feel a sense of ownership and vested interest in the brand’s popularity and success. Coca-Cola.fm has become a true Cult Brand!