Gossip and advertising – a person is confronted with a picture of himself, which another person is carrying/spreading. A person gets conscious of what other people thinks of him – when the person is not there. A person becomes aware of a situation or conversation – when he is not there. Marcel Proust: experiencing ones own “absence”.

His picture of himself is threathend and no longer fully under his control. Emotionally devastating inflicted from the outside. False memes are spreading as poison and some measures and actions need to take place to restore and correct. Debugging.

People misunderstands each other, lies about each other or suddenly looks through the other and recognizes something new not noticed before. One person lied! Information is not shared correctly. He thought they agreed to this and that and were – now 2 meme-complexes that contradicts each other conflicts/competes and one meme will live and grow and the other fades away – suicide. Rumours – however do not necessarily fade away but can be unexspectedly activated and come into focus.

Memes being spread with the intent of inflicting pain!

Definitions of deceive

verb

(of a person) cause (someone) to believe something that is not true, typically in order to gain some personal advantage.

I didn’t intend to deceive people into thinking it was French champagne