Video for Taylor Swift's new single to debut Friday

August 20, 2010|By John J. Moser, OF THE MORNING CALL

Get ready for another video assault by Taylor Swift.

The Berks County native's video for her new single "Mine" is scheduled to hit CMT and CMT.com first as part of an exclusive half-hour live special, "CMT Premieres Taylor Swift "Mine" 8-8:30 p.m. Friday.

The special will have Swift introduce the video before a live audience as she returns to the towns of Kennebunk and Kennebunkport, Maine, where the video was filmed with co-star Toby Hemingway.

The special will include a behind-the-scenes look as she gives CMT host Katie Cook a tour of the quaint towns, and offers personal insight into how the video came to life. "Mine" was co-directed by Swift and Roman White.

"Mine," the first single from Swift's upcoming album "Speak Now," was rushed to radio after being leaked across the Internet. This week, the song debuted at No. 3 on Billboard's Hot 100 singles chart and at No. 3 on Billboard's Hot Digital Songs chart.

MTV will debut the video on-air during its primetime lineup at 9 p.m. next Friday, while VH1 is set to air the video as part of its highly rated weekly series "VH1 Top 20 Video Countdown" at 9 a.m. Aug. 28.

MTV will replay the CMT special at 10 a.m. and VH1 at 4 p.m. Aug. 28.

"Mine" makes Swift the only female artist in history besides Mariah Carey to debut more than one single in the Top 5 in a calendar year. Swift's "Today Was a Fairy Tale" debuted at No. 2 in February.

Just five days after the debut of her video, Swift will be among performers on the Country Music Association Festival, to air 8 p.m. Sept. 1 on ABC-TV. The four-day festival, which features two dozen performers, was filmed in June at Nashville Convention Center.

And Swift also could get face time the day before that and that morning, when nominees for the Country Music Awards are announced. Seven categories will be announced at a Nashville news conference Aug. 31, then the final five categories live on "Good Morning America" on Sept. 1.