5/28/2012

Mulberry Del Rey bag

Mulberry Del Rey in Deer Brown

For the fall-winter 2012/2013 Mulberry lunched their new Del Rey bag. It was inspired and named after American singer Lana Del Rey. When Mulberry creative director Emma Hill met Lana, she decided to dedicate one of her creations to the singer.

Mulberry Del Dey in Petrol

Mulberry doesn't invented the wheel with Del Rey bag. The bag pays homage to classic Mulberry detailing and style accents. It is refined and practical, and although it implies structure the leather is soft and tactile, able to hold everything you might need and be as dressed up, or down, as you like.

Mulberry Del Rey in Deer Brown

"We wanted to design a gorgeous bag that reflected Lana Del Rey's style and beauty so we thought the bag should be simple and structured yet relevant for now and recognizable instantly as a classic Mulberry piece," told Emma Hill.

Mulberry Del Rey in Petrol

"We wanted it to be functional with an uptown twist as Lana is such a wonderful uptown girl herself; its shape implies structure yet it has gorgeous squidgeablity! To me it also had to be very Mulberry, very us so we gave it the classic postman's lock hardware and a great front pocket - for all your bits and pieces! It's a mixture of Mulberry, a touch of Lana's old-school glamour, and total practicality: it's quickly become our best friend!"

Mulberry Del Rey in Petrol

"Lana Del Rey’s beautiful voice and nostalgic style have captivated us on more one occasion." Emma Hill found inspiration in her coquettish elegance and desire to mix high and low cultural references in her music and fashion. Lana has a bespoke Del Rey in White Ostrich, as Emma says: "The white with the gold accent suited Lana perfectly – it’s glamorous, and a little bit retro!"