What are the keywords of advice you would share with anyone who needs to accelerate the introduction, adoption, and profitability of digital content and products globally in 2018? While I have been asked this question several times for the last couple of months, my answer has been very similar regardless of industry and background. Think about investing in meeting the level of authenticity and empathy that your local customers require!

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Finland-based company Fluid Interaction announced the release of a new app called twheel. With this app, iPhone users will be able to change the interface to be visualized as a rotating wheel, offering a game-like interface for Twitter. The app will display the most relevant data with visual pop-outs such as colors and form deviations.

The company believes that by using twheel, it will make using Twitter much faster than relying on list-based interfaces. Twheel can be downloaded from the iPhone app store and is currently available in Europe, North and South America, India, and Australia, with plans to expand further at a later time.