Wale Premieres “The Bloom” Video for Labor Day Weekend

“This Beautiful World is Ours. Dream Big. Follow Through even Bigger.”

One of our favorite tracks off Wale‘s Seinfeld inspired project ‘The Album About Nothing’ finally gets the visual as promised. The countdown for its release came as somewhat of a surprise as he has been quiet on the music front but that all changed this afternoon with the official “The Bloom” video drop.

This being seemingly the centerpiece of an exceptionally well put together 3-song mini tale within the album itself. Almost as if he was telling several stories at once. How so? Listen to “The Need to Know” featuring SZA, followed by “The Bloom (AG3)” and finally “Matrimony” – in that order. While there are other chapters (songs) in between these three, those songs really tell a story alone. It goes to show just how talented the DC native really is, one of the most underrated when it comes to lyrical ability, storytelling and clever wordplay. Recipe of a true artist.

Enjoy “The Bloom” video below as we kick back and enjoy this beautiful Labor Day.

Icon of hip-hop culture and a pivotal part of the MTV News team, Sway has been a staple of the music-news arena for more than a decade. From giving Eminem, Notorious B.I.G. and Tupac their very first radio airplay on his local show in the mid-’90s to providing television viewers with their first good look at some of today’s hottest celebrities in music, film, fashion and sports. Sway has been there for some of music and the world’s biggest moments.