If we take Trafalgar Square to be the British capital’s bullseye, as indeed our entire road sign system does, then Marylebone, less than two miles to the north-west, certainly nestles somewhere in the 25-point-scoring outer ring. So it’s perhaps unsurprising that Marylebone Square, surely one of the most eagerly anticipated central London property developments of recent times, occupies the last entire block in W1 that was, hitherto, yet to be developed.

To call this an exciting addition to London’s upmarket property canon would be a tepid understatement. Designed by Simon Bowden Architecture and handled by developer Concord London, the development’s modern-Georgian design contrasts harmoniously with the distinctive, red-brick, actual Georgian edifices in its proximity.

The five-storey atrium at its core allows residents to mingle through a sun-drenched, ventilated galleria graced with an abundance of foliage and a central water feature, before crossing over their own private bridges to their front porches. All properties – two- and three-bedroom apartments, including 12 spectacular penthouses – have generously sized open plan living and dining areas, floor-to-ceiling windows, KNX home automation systems (the touch-screen panels are located near the entry door, but can be connected to an iPad, Balthaup and Boffi kitchens, Miele & Gagganau appliances and gorgeous terraces and spacious verandas.

Other attractions include a 24-hour concierge team, an external courtyard with central water feature and a bustling retail zone, restaurant, health club and community facilities, plus private residential car parking (frankly, a massive deal-breaker in this part of London) including 28 electric charging points.

In deference to the area’s heritage, the Marylebone Farmers’ market will be held in the new double-height community hall every Sunday, while many of the building’s inner furnishings and fittings are from local Marylebone vendors and artisans.

If Mayfair still thinks it’s London’s sole ultra-premium residential hotspot, maybe this is time for someone to pass it the memo…

Prices start from £2,550,000 for a one-bedroom apartment. Completion is set for late 2021. Please visit druce.com or call 020 7935 6535 for more details.