“Scribd has examined user data over the two-week period following the October 1 public launch of its e-book subscription service and found that 4.5 books were browsed for every book read, and that, in total, subscribers to the service spent the equivalent of 9.6 years reading books. The company also projected that “power readers” would read 10 book per month.One such power reader in Wichita, Kans., spent 45 hours reading in a single week. According to the report, the Apple iPad is the most popular reading device among subscribers, followed by a bunch of Android devices Nook, Kindle, and Nexus7. In addition—thanks to the wonders of Big Data analysis—Scribd reports that its subscribers are more likely to read nonfiction than fiction on tablet devices.” (via Publishers Weekly)