GROW A BEARD

by Richard MurphyMarch 26, 20142 min read

A couple of weeks ago the mens’ grooming industry complained of a big slump in shaving product sales, according to women’s mag Grazia, who oddly enough appear to keep an eye on such things. The blame for this is being levelled at the rise of the beard, which is frequently being seen attached to the lower faces of men. Not just famous men, such as Paxman and Clooney, but ordinary non-celebrity men.

However, it seems odd that the men’s grooming industry should dare complain. They should be high-fiving each other in their shiny towers and kissing each other’s beardy cheeks. Because, as I’m sure all shiny towered executives know, beard maintenance is a challenge which involves the purchase of a whole new set of products. Well, at least three.

1.) THE TRIMMER

You need something to trim it with, unless you plan on using kitchen scissors. In which case you had better not let any else see you do that. Esquire had some helpful advice about how to get it right:

Buying an electric trimmer will also help you to avoid this look, as seen on Tom Hardy:

A trimmer is also very useful if you have uneven growth. This can be the problem where the growth between your chin and your cheeks is a wee bit more like bum fluff than actual beard. It is also useful for the opposite problem: if you are a distant relation of when the Yeti walked among us pillaging and raping and leaving behind a minority race of men who have to shave their eyes out of their beard every morning. Don’t suffer in silence Yeti-faces. Buy a trimmer.

2.) THE STUFF TO WASH IT WITH

C’mon admit it. The burlier you are, the more chicken wings you tear between your teeth as part of your daily routine,the more women you grab and toss over your shoulder to take home, the more you are going to need to wash that beard. Buy something to wash it with.

3.) THE BEARD OIL

This keeps it smelling sexy, and not musky. The Brotique stocks a variety of Beard Oils, all of which are proud to be Scottish, which you can test in our Edinburgh store. Beard oil also helps condition your beard so that is softer to the touch.

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