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Sunday, November 20, 2005

Convergence, it's finally happening

Things are changing, and changing fast, and that hackneyed word “convergence” finally has some validity as we discuss these changes.

The trends that we’ve been anticipating for years are finally coming to pass.

The drivers of this change:

Ever-increasing penetration rates for highspeed Internet access in the home as well as wireless access. Mobile phones have more functionality than ever and carriers need to find new revenue streams. Traditional media networks are losing viewers and advertisers and money and need to reinvent their business models in the face of media fragmentation and the rise of CGM. And, consumers are demanding the ability to choose their own content, wherever, whenever and however they want it.