Emotional and rational homepage content : separate dimensions rather than a continuum

Manirujjaman, Md, Polonsky, Michael Jay and Robertson, Nichola 2010, Emotional and rational homepage content : separate dimensions rather than a continuum, in ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference, ANZMAC, Christchurch, New Zealand.

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