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NEOM will be constructed from the ground up, on greenfield sites, allowing it a unique opportunity to be distinguished from all other places that have been developed and constructed over hundreds of years

Prince Mohammed bin Salman

The video also features a woman wearing a patterned pink hijab.

NEOM will be built "from the ground up" on greenland, according to the prince.

The project will receive more than £379million ($500million) from the desert country's government, as well as support from Saudi Arabia's sovereign wealth fund and international investors.

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Prince Salman said NEOM will be constructed from the ground up

Prince Salman said in a statement: "NEOM will be constructed from the ground up, on greenfield sites, allowing it a unique opportunity to be distinguished from all other places that have been developed and constructed over hundreds of years."

The plan includes proposals to build a huge bridge sprawling across the Red Sea, connecting the new city to Egypt, Jordan and the rest of Africa, creating “the world’s first independent special zone stretching over three countries”.

The prince has made it his mission to prepare the Sunni Kingdom for life after its oil trade dries up, revealing plans to sell a stake in Saudi Aramco – an oil giant – and create the largest sovereign wealth fund in the world.

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He has made it his mission to prepare the Sunni Kingdom for life after its oil trade dries up

He has also ended social constraints in the Muslim-majority nation during his meteoric rise to power, such as binning a long-term ban on female drivers in the country.

Steffen Hertog, a professor at the London School of Economics, told Bloomberg the project "seems to be broadly modeled on the ‘free zone’ concept pioneered in Dubai, where such zones are not only exempt from tariffs but also have their own regulations and laws, hence operating separately from the rest of government".

Prof. Hertog, who specialises in analysing shifts in Middle Eastern state-business relations, added: "In Dubai, this has worked well, but attempts to copy it have done less well in the region.”