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Trade Shows !!!

02-19-2013, 11:40 AM

We just went through our first ever trade show, this past weekend. I have to admit, I was shocked at the interest we got.

There was lots of exposure, and we got to see many existing clients. My target was to showcase our new services. With 2 feet of snow on the ground, it is rather difficult to give pricing, but there was plenty of interest.

I would highly recommend that people look at doing this in their area.

I am curious what kind of results anyone else has had with doing this?

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Also what kind of trade show was it? There are many you could potentially take part in, but I'd figure only a few that would really hit your target audience.

Due to the size of the city here, it wasn't any specific kind, had everything from home stuff to ATV's and everything in between. I'm certain that if it was a home and garden one or a home renovation one I would certainly go in it.

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I remember years ago they used to have a big Home and Garden show in Worcester, MA. The guy I worked for always had a display there and entered contests a lot for "show" medals.

After the shows were done, we'd always get jobs doing installs or complete overhauls of properties. I was talking with him one day about it, he did VERY well. He was saying its a big part in his business. I know we never gained any mowing customers this way, but those big side projects kept him doing high $$ and getting some pretty bad @$$ equipment.

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We had a tremendous amount of interest in our services. With some of our services, we are the only company in town that offers them and my goal was to promote what we do. These services range from siding washing to curbing. Those services are usually one time services that a client would use every couple of years, but it also gets us in their yard and we are really good about upselling many of our other services.

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I will be doing a local trade show in 2 weeks, and will write back with a review of the results. I have done another local trade show in the fall, and it usually ends up with 10-12 estimates. Total visitors to show: 5000