As of now, Philips Hue, if you are into ambient lighting, is the way to go.
It has a native app on all devices including computers meaning you can have ambilight while gaming.
Also having an RGB bulb with SEPERATE white LED is key for when you want to read stuff.

I’m very happy with my Hue setup but when people ask me about it I do make sure to let them know all of the serious drawbacks before they spend. I also was able to get 5 colour bulbs, the hub and the puck control for

I have two Philips bulbs + the bridge. Owned them for over a year, the bulbs are turned on almost constantly. I’ve had zero issues with them on my in home network, they are pretty much plug and play. The app works every time I launch it. They may be overpriced, but I’m happy with it. Only thing I might do differently is when the bulbs need to be replaced is to get the white only bulbs instead of the full RGB ones, since they are cheaper.