Fashion started to be documented by La Gazette Du Bon Ton (La Gazette of Good Taste), almost one century ago. Times changed and today, we feel like saying "and La Gazette du Mauvais gout"?(La Gazette of Bad taste). As Friedrich Nietzsche said " Bad taste has as much rights than Good taste". We're cleaming it, Bad taste is more than ever the new good taste. The most bumpkins outfits and looks always become, one day or another, the coolest. And this is exactly what we're going to talk about here. "SMACKMY KITSCHUP!"Dora Moutot.

At school I had a project about relaunching a brand. I asked myself what was really old fashioned but that I still found cool, and I immediately thought about Buffalo shoes, like obviousness. This German brand that was very successful in the 95-2000 with the platform shoes totally disappeared. Buffalo platforms were first very popular in the techno party scene, and then it became more mainstream when the spice girls started to wear it, before becoming a trend for chavs and disappearing. It was quite hard to do research about Buffalo, even if this trend was very famous at one point, there is absolutely no information about it, no book, no articles, no internet page about the history. Like a ghost. But hopefully I looked at old magazines and I found on English I-D magazines some old Buffalo advertisements. Full of bad taste <3>

From researchs to researchs, I found this fantastic French blog,http://buffaddict.blogspot.com created by Vincent, 50 years old, Classic Piano Teacher, lover and collector of buffalo platform shoes. He’s got more than 100 pairs. I really admire Vincent because of his freedom, completely on a gap with the norm and rules of classic piano; he’s giving piano classic gigs wearing his gold buffalo shoes. Well Vincent is really an incredible guy. When you ask him if people look at him in a weird way because he’s50 and he’s wearing buffalos, he will told you that he always liked provocation, that it makes him laugh and that wearing buffalo makes him look more sympathetic. When you ask him “Why did you shoes buffalo more than other shoes? “ He will just answer that he likes the aesthetic. Fun, colorful, eccentric. And that even if the shoes is big, it’s very comfortable. And it’s true, Vincent doesn’t lie. I tried, and Yes Buffalo are real slippers. I’m not going to tell you about my marketing plan, to boring, but open your eyes, and trust me, one day or another you will wear some. When you know that the coolest shop in London ( and Paris) Kokon to Zai will be ready to sell them if they were a new edition, and that the Top Alice Dellal is almost leaving her creepers for yellow buffalo shoes,you can tell that something is happening….

The period when you use to hide the old photographs at the bottom of your drawer is definitely over. In 2009, you almost put your old pictures in a frame in your living room like a chef d’oeuvre of a lost period. The blogs Awkward family photos and Sexy people are real references in the field. When looking at this blogs, I already had a real crush for the laser 80’s-90's backgrounds, and I even felt jealous of people who had the chance to pose in front of these amazing sets. I said to myself that I would pay a lot of money if I ever found the photographer who would be able to do a picture of me like that. Anyway, I never found this photographer, but the Uncoolhunter found a blog with onlylaser portraits! Wooh, No need to spend hours looking on websites to find the laser a photo, here the work is already made for you. “You begged your mom to pay the extra $4. A tribute to the greatest school photo backdrop there ever was.” Fuck off; I really muff my childhood.

If I would have to choose my favorite blog, I would say without a doubt, the Uncoolhunter.com(in the search of anti global no trends).

The Uncoolhunter, created by the Argentinean Javier Lourenco is a blog who want to save the uncoolness. Created in 2006, Javier created a little team of Uncool hunters all around the world who are looking at cities with sharp eyes from an uncool point of view. When you ask Javier: “Why uncool?” Javier answer: "One day someone asked Dali what is fashionable? “And Dali said:” What is out of fashion”. The goal of the Uncoolhunter is to observe everyday life and to point out the uncool circuits, the anti-hegemonic culture.They want to make this off culture known because it is left aside by what it seems to be emergent.Well, I guess, you already understood that La Gazette du Mauvais Gout and the Uncoolhunter are living on the same planet. We are even neighbors, the difference is that La Gazette du Mauvais Gout is in French and English and the Uncoolhunter is in Spanish and English. Instead of being the kind of neighbors that hate each others, we decided to be good neighbors. No contest here, but the birth of an alliance! The Uncoolhunter just suggested me a partnership and of course, I immediately said yes! So don’t be surprised if you read one of my articles on the Uncoolhunter.com, of if some of the Uncoolhunter articles appear on La Gazette du Mauvais Gout. And if you want to flatter me, now you know what flattering comment to say to me : “Oh Dora, you’re so incredibly uncool!”

At Vice France Magazine, They don’t really like me. When I asked for an internship, they answered me: We’ll see, but first, do you know girls that would be ok to pose naked for a photographer?” And because, I use to write some comments with the link of “La Gazette du Mauvais Gout” as a signature on the Vice blog, I received this delicious crushing remark:” Dora, its ok for you to write non pertinent shitty comments, but for god sake stop putting your shitty link to your blog. Thank you. “Apparently I’m not welcome. Anyway, at Vice U.K, they like me. Vice U.K just published an article that I wrote for them about a subject that you should already be aware of if you read my blog: Sex-Wool. Here is my article on Viceland.

Dora Moutot, French-American, 23 years old.Studying fashion journalism and communication at Central St Martins School, University of arts in London(www.fcp-csm.com) gratuaded from the french Fashion Design school Atelier Chardon-Savard, passionated by underground movements, fashion sociology and obsessed by hunting weirdo trends and bad taste. Actually in New York.

"Vulgarity is a very important ingredient...as long as it's got vitality". Diana Vreeland.

"I’m not saying that popular taste is bad so that what’s left over from the bad taste is good: I’m saying that what’s left over is probably bad, but if you can take it and make it good or at least interesting, then you’re not wasting as much as you would otherwise." Andy Warhol.