TWEET TO EAT.

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BACKGROUND

Walkers wanted to excite people by announcing that the original and best crisp flavour promotion was back, better than before and easier than ever to get involved with.

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APPROACH

Walkers chose a remix from KPM’’s famously sampled 1000 series ‘Beat match I’m blue’ written by Alan Hawkshaw and was given the ‘big beat’ trreatment by Andrew For KPM.

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IMPACT

The advert achieved 1m hits in the first week. Walkers gave away a lot of crisps and people loved it! And people definitely talked about it. Public reaction to the campaign was phenomenal, with many engaging @walkers_busstop to thank Walkers and convey their excitement not only for their free crisps but also for the experience.