Meet Muhammad Shahid Nazir, aka “the one pound fish man” from Lahore, Pakistan. I honestly can’t tell if I love or loathe his Bollywood-inspired crooning, which has skyrocketed him from selling fish at the Queens Market in London to becoming an internet sensation. He’s even made an appearance on The X Factor, has a top-40 hit on iTunes, and landed a record deal with Warner Music (check out his hilarious R&B remix below).

“One Pound Fish” just might become the next crazy song you hear while dancing at the club. Watch this video and you’ll be fighting with yourself not to start singing it: “Come on ladies, come on ladies; one pound fish. Have-a, have-a look, one pound fish. Very, very good, very, very cheap, one pound fish…”