The University of Texas at Arlington

THE IDENTITY SYSTEM

Introduction

Our history doesn’t define us, it propels us. As we set goals that are sure to raise the bar as well as some eyebrows, it’s more important than ever to practice discipline when it comes to delivering some of those things that comprise our brand: messaging, typography, colors, photography, and tone. And this guide is the go-to resource for proper usage of the new UT Arlington visual identity system — one of the cornerstones of our consistent brand delivery. No matter what medium is being used, this guide contains all the tools you’ll need to help produce communications for UT Arlington.