Sony has announced the official price and availability for its new XBR 4K Ultra HD LED TVs. The line includes the XBR-55X900A and the XBR-65X900A, which have screen sizes of 55-inches and 65-inches respectively. While some other manufacturers have offered ultra HD television sets at prices ranging all the way up to $20,000 or more, Sony is actually offering “reasonable” prices, at least comparatively.

The 55-inch TV will sell for $4,995 with the 65-inch version going for $6,999. Both TVs will be available for pre-order on April 21, but the final shipping date is unannounced. Along with pricing and launch information for the TVs Sony is also unveiled its 4K Media Player called the FMP-X1. This device will deliver movies and video shorts in 4K resolution for $699. The media player will be available later this summer.

55" XBR-55X900A

The media streamer itself will come bundled with 10 feature-length films and users will be given access to a fee-based distribution service offering a library of titles from Sony Pictures Entertainment and other production studios. The films that are included with the purchase include Bad Teacher, Battle: Los Angeles, The Bridge on the River Kwai, The Karate Kid (2010), Salt, Taxi Driver, That's My Boy, The Amazing Spider-Man, The Other Guys and Total Recall (2012).

It's not really the launch price, the 4K Toshiba has been around for over a year now at a bit over 7 000€. It also lacks a Display-Port Input, but does come with VGA for whatever reason. LG are also selling an 84" 4K-Screen, for a very affordable 18k€. No Display Port either, so it remains completely unusable as a PC monitor.

I wouldn't bet on prices dropping below 2k too fast though. 30" PC monitors basically launched at 1.5k, and never really made it below 1k. It all depends on factory upgrade cycles more than any kind of R&D.