Gap Plans Five
Forth & Towne
Stores for Fall

The apparel retailer with the most basic of names, Gap Inc., wants baby-boomer women to head to its latest store concept. The new moniker: Forth & Towne.

Gap unveiled some details about the much-anticipated new clothing brand yesterday, which targets women who want to dress appropriately without being swathed in yards of fabric, and who need outfits that can go from the office to the school soccer field to dinner. Five test stores...