Text2Give – The giving is simple. Getting them there is the tricky part.Leave a comment

Acquiring new donors can be very expensive for Non-Profit Organizations (NPO). Text2Give offers a simple way for NPOs to collect a small amount of money ($5 or $10) from a large number of donors. Users simply text a keyword (ex LIBRARY) to a short code (20222) to donate. The money is instantly charged to their mobile phone bill. So the giving couldn’t be simpler. The tough part is getting them to give. You have to use traditional and digital marketing to build awareness about your campaign.

Best places to promote your campaign:

Live Events: Live events are the perfect venue for Text2Give. We have found that you will not see great success with signage alone. Anytime you have a live audience becomes the perfect time to make the ask. Taking advantage of the spontaneous donation is the key.

Social Media: Create a customized Facebook application to build awareness. Donors can enter their mobile phone number into the app and automatically get a text to their phone to complete the donation. Twitter is also a great way to get the word out about your campaign.

Partners: Engage corporate partners to share the word about your campaign. Text2Give donation amounts are small. It is all about building as much awareness about your campaign as possible.

Print: At live events, make sure the keyword and short code are available via signage, in the program and in targeted direct mail promoting the event so donors can easily access it and learn more about the cause.

Keys to getting your campaign noticed:

1. Clearly state where donations are going: People want to know what their money is going towards and they need to care about it. If they have just been educated on a troubling issue they are more likely to make that connection that their $5 will go towards fixing that issue vs. a general ask for a donation. http://customer.givebycell.com/gbc/marketing/gautemalanTextBooks

3. Create a sense of urgency: Even if there is no said “disaster” you can still evoke a quick action from your audience by creating a timeline or goal that needs to be reached by a certain date. At live events you can even use the real time reporting to keep people updated about how the campaign is doing. Ex. We’re half way there. Please donate before the end of the show to help us reach our goal of $10,000.

4. Connect with people when they are most receptive: At one organization they found by simply moving the sign to the front entrance as people are waiting in line to buy tickets for an event was more successful than the sign at the exit or even within event. They found that people in line were bored and were more likely to read the sign and do something about it.

About Our Blog

What’s the biggest gift your customers can give you? Their loyalty – and their love. And the only way to get it is to get real.

That’s what we’re always working on here at Eagle Marketing. For 30 years, we’ve specialized in loyalty marketing. For companies of all sizes, in all industries.
Come join our blog for ideas, inspiration and thoughtful discussion about loyalty marketing. Let’s all share success stories about what works. The strategies that didn’t work.. The stuff we love – and what drives us crazy.
Let’s talk on a regular basis. And help each other out. Because we all benefit when we share the love.