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George Deeb is a Managing Partner at Red Rocket Ventures. He was the Founder & CEO of iExplore, and the the Founder & CEO of MediaRecall. George is also the author of "101 Startup Lessons -- An Entrepreneur's Handbook", which you can read on the Red Rocket blog.

In this talk from the Chicago Founder Institute, George discusses business planning, revenue modeling and financial projections, in a conservative and credible way that should help startups attract investors. He provides high level guidance on: (i) how to make money; (ii) how to build a financial model; (iii) how to scale expenses; (iv) how to attract investors; and (v) how to set key metrics for ongoing success.

The Founder Institute is the world's largest entrepreneur training and startup launch program, helping aspiring founders across the globe build enduring technology companies. Based in Silicon Valley and with chapters across 50 countries, the Founder Institute has helped launch over 1,550 companies in 6 years. The company's mission is to "Globalize Silicon Valley" and build sustainable startup ecosystems that will create one million new jobs worldwide.