Posts Tagged ‘duplication’

We grew from a Recording Studio into one of the UK’s leading Duplication Company’s.It has been a great help to us when we work with musicians that we understand the importance and value of each individual recording /duplication order we receive, and have extensive knowledge among our staff who can advise, help and guide you through the process.

As we celebrate our success we are happy to offer 5 FREE units with every order placed until the end of June 2019; just add the words FREE5 in the special code box as you go through the check out.

We are here to help with both duplication and replication services and are happy to chat about new projects or old re-runs on 01702 530354.

You can get an instant quotation or learn more about the duplication process; just select the section you want to learn more about on the home page. Our news section has lots of useful and informative articles we have written to help you.

You can also talk to us on Live Chat where we will do our best to answer your questions.

We are looking forward to working with both new and existing customers in 2019

Getting started releasing my own music was a learning curve. Not only did I have to write all the music (which was fun!), but I had to look at everything that a record label traditionally does, and take figure out how to implement it myself. One aspect was figuring out how to ship a CD. I looked over the different options and figured out a solution that works for me.

I’ll give you a quick overview of those options and why I chose the method that I did.

Options for shipping a CD

There are three options available to you:

Drop shipping

Third party fulfilment

Self-fulfilment

I’ll quickly outline what these different options are:

Drop shipping

Drop shipping is when a third party company creates and ships a product on a per order basis. For example, let’s say Fred buys your record. Your drop shipping company will print a record just for Fred, and ship it to him.

Self fulfilment

This is when you take care of every aspect of order fulfilment yourself. Your turn your office / bedroom / house into a warehouse to store and ship your records / merchandise. If you choose to do self-fulfilment, then you need to consider:

Online purchasing system / storefront

Product manufacture

Packaging

Posting

Upfront costs

So as you can see, there is already a lot for you to consider.

Online purchasing system

How are your users going to buy your CD online? You could use third party solutions such as Bandcamp or Shopify; or you could use a solution which integrates with your own website, such as Woo Commerce. Both have advantages and disadvantages depending on your situation and what you want to achieve. I’ll write an article in the future about these options. I’ve tried Woo Commerce and Shopify myself, and personally, I prefer Shopify.

Product manufacture

You need to find a company that will physically create a CD for you. When it comes to CDs, you have two options:

Duplication

Replication

Duplication is for small jobs (usually up to 1000 copies). This is the same process as you would use to ‘burn’ a CD on your home computer, on a more industrial scale. Duplication also has a fast turn around time.

Replication is for bigger jobs (500 units upwards) and while it has a higher setup cost than duplication, at higher volume it is cheaper. Replication involves creating a glass ‘master’ disc and then physically stamping blank CD. It takes longer than duplication.Please see our sister company www.replicationcentre.co.uk for more information on this.

The best company I have found in the UK for duplication is The Duplication Centre. They usually ship my order within a couple of days and they give things a once over to make sure the order is ok. They also keep your order on file, making it really fast and easy to get a second printing done. If you sign up to their mailing list, they usually send out some special offers for free extra units every few months.

If you are in the UK, they are highly recommended and you can check them out here. Check them for yourselves – their policy or approach may have changed since writing this article.

Packaging

How are you going to post your CD? You need some sort of packaging. You want to balance having something low cost, with having something that can protect your product – if your CD turns up smashed, scratched or damaged; even if it isn’t your fault, your fans will be pissed off.

The best packaging solution I found are card wallets from lil packaging. They are durable, protect from light impact, scratches and drops. They also ‘expand’, so you can put a thin card wallet promo CD in, and have a slim package; or you can put a full size jewel case in there and the card wallet will ‘expand’ a bit. Check out the photos.

Here are some photos of what the CD mailers look like (got a big box of 150 I think it was, to hit the price break and get a cheaper per unit price):

My box of CD card wallets looks like this

Inside view of box of card wallets. I tore a corner in the side to make them easy to get to, when stuff is stacked on top of this box

A bunch of CD wallets spread out

Front view of card wallet (address goes here)

Rear view of card wallet

CD wallet stays nice and slim when using card wallet promo CDs

Wallet expands to fit full size jewel case CD

Posting

There are a few options for this. For most people getting started, taking a bag of packaged CDs down to the local post office is probably the best solution. Get yourself a sharpie and write the addresses on the front of your card wallets by hand. You will want to check postage rates so you don’t get any nasty surprises and set up your shipping on your website / online store appropriately.

A great way to check the weight of your item is to grab a cheap set of digital weight scales that are accurate to roughly 2g (and if you use imperial will switch to ounces). Then you can accurately measure the weight of your CD / merch and make sure you don’t get any surprises at the Post Office.

Upfront costs

As you might have noticed, one aspect of self fulfilment is that, when compared to drop shipping, there are upfront costs to handle. Rather than having a CD made per order, you now have to buy 20-100 units at a time and the packaging to go with them… and your sharpie. So you start to need a bit of capital. However, you will find that your profit margin is much, much higher per unit, than drop shopping.

You should be able to get the CDs created and packaging for less than £3 per unit, so if you are selling your CD for £10-£15, that is a profit per unit of £7-£12.

Self fulfilment pros

More profit per unit – this is a LOT cheaper than drop shipping, so for a given product price, you will make much more money

You can customise the user experience more

Better control over data

Self fulfilment cons

Your house turns into a warehouse

You have to do more planning, to source your products and packaging.

You have to pay a lot more upfront

Self fulfilment conclusion

While it is a bit more work, this is probably the best way for most musicians getting started to go. The work involved is not really that much at all, and you make more money per sale.

Third party fulfilment

Third party fulfilment involves setting up your own supply chain. This is similar to taking self fulfilment, and taking it to the next level, turning it into a miniature business. You take your manufacturer and you connect them to a shipping company, or, you take self fulfilment and you pay someone to run it for you. Paying someone to run your self sfulfilment is pretty simple so I’ll give you a quick overview of third party fulfilment using an external company.

Orders come through from your website and are automatically sent to your shipping company. The manufacture(s) ship directly to your shipping company, who put your items into warehousing. Shipping company takes incoming website orders, takes the appropriate items from the warehouse and boxes them up (this is referred to as “pick and pack”) and ships to the consumer. They sometimes have in house packaging solutions, so you don’t have to worry about that either.

A third party fulfilment will typically charge you a warehousing fee and a ‘pick and pack’ fee.

Third party fulfilment pros

If you have the order volume, you can scale to huge levels

You still keep a high profit margin per item

Automated, so you have very little to do. Shipping 10,000 units per month with this method will be less work than shipping 100 units a month with self fulfilment.

Postage is cheaper. The shipping company gets preferential shipping rates that are much cheaper than you can get at a Post Office, due to the volume they do.

Third party fulfilment cons

You have to be highly organised with stock management

You have a lot of costs to organise and figure out

You have to organise two companies to work together

You have to integrate your order platform with the shipping company

You need to be shipping a high volume of products to make this worthwhile

Conclusion

I would have thought for most independent musicians (if you have a record label, all this is taken care of for you), starting with a self fulfilment model and then ‘graduating’ to a third party fulfilment model will work best for you. I’m still in the self fulfilment phase.

Recommended Companies

This is a quick round up of the companies I’ve used that offer a great service with a great price (that are UK based):

lil packaging

These guys offer solutions for all your packaging problems, not just CDs! They do boxes for shipping your merch, boxes for books, boxes for this and that. They got you covered. A vital company for any band (or individual, small business) shipping their own products. Check them out

Duplication Centre

Whether you want card wallet CDs, digipaks, jewel case CDs, these guys have you covered. Their website looks a little bit old school… but it works. You can get a fully customised quote in minutes. Price per unit decreases with order volume which is nice. Check them out

Even in this age of digital streaming the CD still has value in the music industry.

Listeners, especially those of the younger generation understandably turn to streaming services like Spotify and Apple Music.

The outlook for the humble CD from some perspectives in the music industry may look a little dreary but the reality for many bands and music artists is that they aren’t seeing a slow down in CD sales at all.

Artists still want to offer something tangible to offer their fans.

Time and time again we hear from bands that the Merchandise table is an increasing and valuable source of revenue.

It is true, music lovers always want to buy something to take home with them, whether it be a CD or a T Shirt…they are affordable, and a link to the music they love.

Again the recent resurgence in Vinyl is testament to this, and artists who stock both CD and Vinyl on their Merchandise table have seen that while the vinyl did well, the CD’s sold out quicker; particularly older catalogues. An understandable outcome as Cd’s are easier to produce and cheaper to buy, also more profitable to sell than Vinyl….they also sound objectively better!

It would also appear from recent research that certain genres of music are more CD bias in their demand than others: these being, Indie, Jazz,Gospel,Classical ,Children’s and Seasonal (like Christmas Music).

All this points towards the music industry having room for all mediums of technology,Vinyl,CD and Digital .

Our consumer driven society dictates that we have right to demand that music is made available to us in every way that it can be. While there will always be many digital only albums almost all commercial releases continue to be available on CD also.

The CD’s resilience has been aided on a practical level by the process of Duplication which involves the burning of audio directly into ready made discs.

Duplication of runs of as little of 50 units enable the artist to go directly online and within hours upload audio and art and have the final product within days. Many also opt to have the product shipped directly to gigs as they travel, giving the ability to bump stock if needed and avoiding carrying weighty product with them.

The CD is still going strong!

Want more facts and figures, take a look here: www.fastcompany.com (the cd business isn’t dying)