Christchurch Mansion, Fore Street Swimming Pool and the Town Hall are just a handful of Ipswich’s prestigious buildings set to be opened up for filming as part of the Screen Suffolk deal under latest plans by town bosses.

For a man who reckons he drifted into advertising and public relations without knowing much about it, Bob Cattell hasn’t done badly. We’d all be pretty chuffed to have altered course slightly and ended up selling more than 250,000 children’s books, wouldn’t we?

The Ipswich Co-op Juniors certainly know how to stage a spectacle and this year’s festive extravaganza is as glitzy and glamorous – and as technically accomplished – as anything you would see on a West End stage.