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IP strategy and management in an SME

Library / Case Study

The European IPR Helpdesk is pleased to release a new case study showing a good example of an SME that has developed efficient IP strategy and management practices. The case puts forward the idea that the pre-condition for successfully carrying out business activities is not only based on the mere knowledge of IP but mainly on the will of the company to properly manage its intangible asset to reap the full benefits from it.