Professional piercer Kelly Buscher said while these kinds of piercings are nothing new, thanks to social media, the trend for the method of headache relief has grown in the past year.

“There have been days where I've done 10 piercings where it's just the daith only,” Buscher said.

For Nicholls, a chance to be pain-free was worth exploring.

Within a minute, Nicholls’ piercing was done and she said the pressure in the left side of her head was gone.

“I usually have a lot of sinus pressure and a lot of pressure near my face, but I automatically felt the difference between my left side and my right side -- it feels more free on this side and it feels amazing,” Nicholls said.

“People are tired of the medications, Botox, so they're using this as one of the last resorts and taking a jump to see if it works,” Buscher said.

Neely said the procedure may not work for everyone, but it’s something more people may decide to try, hoping for even a chance to live a life pain free.