3 Ways to Boost Your Year-end Sales

3 Ways to Boost Your Year-end Sales

Published November 2017

It’s always a top priority to move inventory, but as the end of the year approaches, it’s time to kick things into high gear. Boost your end-of-year sales with these three tips:

Use Dealer Dividends to lower a customer’s payment

Your dealership has worked hard throughout the year. If you have available Dealer Dividends, now is a great time to put them to use. Sometimes a small change in a customer’s monthly payment can make a big difference, so use your Dealer Dividends to help lower their payment and close the sale. Check your available Dealer Dividends inside GMF Connect.

Don’t overlook lease incentives

Lease incentives are one of the most visible ways that dealers can get great deals for customers, but it’s easy to overlook incentives that can apply to leases. If you have a customer who thought purchasing was their only option, look into other incentives that can stack and make for an attractive offer.

Look for potential pull-ahead and equity mining leads

There’s a common misconception that most customers take their lease all the way or close to the end of term. In reality, two-thirds of GM Financial lease customers terminate their lease early with the average at 4.5 months from maturity. In 2016, 20 percent of lessees pulled out 300 or more days ahead of maturation. As the end of the year approaches, expand your search to customers who are 9 to 12 months from maturity for potential pull ahead candidates. Also, look for vehicles with high residual values for potential equity mining opportunities.

Just remember, GM Financial is here to help you every step of the way during your holiday sales. Visit the Dealer Marketing Book for current incentives, or contact your Dealer Account Representative today for more information.