110 film is to 35MM as M43rd is to FF?

The mass market never was interesting in complex cameras that delivered the highest possible image quality. This is something only us photo geeks worry about.

Even cameras like the Leica M3 had a minuscule market share. Much smaller than that of the M9 todayy, which is also pretty small relative to everything else. Lets face it, there is nothing easy or simple about having to disassemble your camera in order to load film through the bottom.

The mass market has always wanted cameras that were smaller, easier to use, cheaper or more convenient. And these traits always delivered lower quality results. And in each case, these were wildly popular with the masses but not with the photo enthusiasts.

And in almost every case someone tried to introduce a high end version, which usually flopped. Because this market doesn't care about quality, it wants simplicity, economy and convenience.