Front to back: Volvo C30 vs BMW 116i

[previous|page|next]In a way, this comparo is a study in product-planning strategy. Technically, the BMW 1-Series and the Volvo C30 should be direct competitors, and their variants featured here should be a perfect match for each other spec-wise. After all, we have no doubt that it was the success of the 1-Series that prompted Volvo to create the C30. And yet these two units clearly have a chasm between them in terms of engine choice, list of features, and--perhaps most important--pricing.