Today's News

Victoria, BC, February 19, 2004--Metamend and NAC Geographic Products (NACGEO) today announced the two companies have reached an agreement to utilize a new Meta Tag for exclusive use within NAC Geographic’s wireless Internet search engine services.

According to the agreement, Metamend will add a new location-based Meta Tag to optimized web pages, for submission to the database of NACGEO’s Mobile Location-Based Services Network. (MLBS.NET)

The new Meta Tag called an “Natural Area Code” or NAC Tag, adds a substantial new layer of search power to web pages. Location as a search variable will enable Internet search engines to produce the most accurate location-based search results in history.

An NAC tag will specify the exact location of a business anywhere in the world to a resolution of 30 meters for an eight character NAC or an astounding one meter resolution for a ten character NAC.

An eight or ten character NAC is also called a Universal Address, because it can uniquely specify every building, house or other fixed object in the world.

NACGEO and Metamend have combined two extremely powerful, independent technologies to open a huge portal into the next generation of search engines and search results. Accurate location-based searching meets relevant keyword matching.

Location-based searches are extremely important on the mobile Internet. When a wireless search engine directs someone to the wrong location, it’s far worse than a traditional search engine giving an erroneous result. When you are at your desk, you only need to back click. In the real world you have wasted time and possibly money, transporting yourself to the wrong location. Relevant and accurate results are more important than ever.

To date, MLBS.NET has depended entirely on data supplied by Microsoft MapPoint Web Services, but the agreement with Metamend permits more precise location specific search results.

NACGEO is a worldwide geo-tech leader with a variety of products and services. One of them is MLBS.NET - A revolution in geolocational search engine technologies. MLBS.NET provides a universal interface for any user around the world to perform an accurate location based search with ease. MLBS.NET presently deploys wireless search services to the subscribers of Airtel, AT&T Wireless, Celcom, M1, Maxis, Motorola, O2, Orange, Telstra, and Vodafone.

Metamend specializes in the development and implementation of search engine optimization technology and services. The company is regarded as the world’s technology leader within the search engine optimization (SEO) field. The company’s proprietary technology is capable of automatically reading and contextually analyzing an entire web site. It uses that information combined with real world language and search pattern algorithms, to ensure the web site gets properly placed and found within search engines.

According to NACGEO’s President, Dr. Xinhang Shen, the NAC Meta Tag will be a boon to all search engines in reading, indexing and properly classifying web sites. “We are very impressed with Metamend’s search engine optimization technology and submission service,” stated Dr. Shen. “We have decided to integrate it with our search engine service. Their technology has demonstrated a consistent quality control procedure which ensures that Metamend optimized web sites are very accurate and readable by our robots.”

Metamend CEO, Richard Zwicky, was also pleased with his company’s newest strategic partnership and the opportunity it presents for expanding the firm’s reach into the wireless world. “This is the first meaningful deal for any search engine optimization firm in the geo-location search space.”

“This alliance with NAC Geographic Products Inc., a clear technology leader in their field, means that together we are helping people to get where they need to be and find what they need to find, more quickly and efficiently than was previously possible. It’s a very significant development in the search engine world,” stated Zwicky.

“One of the primary goals of Metamend has always been to help businesses get found faster and more efficiently. The introduction of a NAC tag represents the beginning of the next generation of web site optimization for search engines. It will enhance the search engine’s ability to index documents and produce accurate results, plus help web site owners attain proper placement within search results. And now, with location specific accuracy as well. It’s an exciting time!

About NACGEO:
Founded in 1995, NAC Geographic Products Inc. is a world leading technology company based in Toronto, Canada. The Natural Area Coding System, the Universal Address System, the Global Postal Code System, the Universal Map Grid System and the Universal Property Identifier System products of the company, are leading the world toward a new era for location accuracy in all human activities. The company also develops and provides software products such as WEBGIS, and web services such as NAC Geocoding and Mapping Services, and wireless location-based services such as MLBS.NET.