Archives for March 2009

By Andrew Albanese Go back to the Academic Newswire for more stories Policy approved unanimously Policy encompasses entire institution Distribution via DSpace (This article first appeared in the March 24 issue of the LJ Academic Newswire.) Another week, another new faculty open access mandate—this one coming from the Massachusetts Institute of Technology (MIT). MIT becomes […]

By Andrew Albanese Go back to the Academic Newswire for more stories Mandate follows Harvard’s lead First for library faculty Waiver can be requested (This article first appeared in the March 24 issue of the LJ Academic Newswire.) They say change starts at home. On March 13, the library faculty at Oregon State University (OSU) […]

Let’s end this last installment of our marketing survey responses with celebration! You’ve shared with me what you consider some of your recent marketing success at your libraries, and here are some of what you had to say: "We have been able to capitalize on several national news stories in order to position our library […]

By Mary K. Chelton As a Distinguished Alumna of the MLS program (1965) and also a graduate of the Ph.D program (1997), I would like to go on record to say how disappointed I am that the Rutgers School of Communication, Information and Library Studies is once again trying to remove the word “library” from […]

By Jorge Reina Schement On February 4, 2009, the faculty at Rutgers’ School of Communication, Information and Library Studies voted by a 3-to-1 margin to change the name of the school to the School of Communication and Information. The vote culminated several decades of faculty discourse concerning cohesion, brand, and identity, and has sparked a […]

By Andrew Albanese Go back to the Academic Newswire for more stories Hirshon: success in class not success in workplace Bishoff: MLS is education, not training Commenter: MLS needed for better pay (This article first appeared in the March 19 issue of the LJ Academic Newswire.) Is the MLS degree a fundamental and beneficial credential, […]

By Andrew Albanese Go back to the Academic Newswire for more stories Hirshon: success in class not success in workplace Bishoff: MLS is education, not training Commenter: MLS needed for better pay (This article first appeared in the March 19 issue of the LJ Academic Newswire.) Is the MLS degree a fundamental and beneficial credential, […]

By Andrew Albanese Go back to the Academic Newswire for more stories Will we one day be able take a pill to, say, learn French? Ridley: Post-literacy is powerful, desirable "Computer-mediated" reality coming (This article first appeared in the March 19 issue of the LJ Academic Newswire.) In a session at last weekend’s Association of College […]

By Andrew Albanese Report reworked as strategic guide Libraries, universities face reinvention, or extinction With technology, are all students becoming Generation Y? Go back to the Academic Newswire for more stories (This article first appeared in the March 19 issue of the LJ Academic Newswire.) Librarians and their institutions must use current disruptions, economic and technological, […]

In our marketing survey we asked library marketers to share thoughts on the future of marketing in libraries. Just like the challenges, similar themes arise and some things sound familiar. Most noticeably we recognize the necessity of demonstrating value and awareness of the channel of social networking tools to push messages. Some of your thoughts: […]