Rainmaker plans 3-D ani 'Escape'

The comedy feature "Escape From Planet Earth" will be produced at Rainmaker Animation for a 3-D stereoscopic digital cinema release.

Production will take place at Rainmaker's Vancouver facility; "Escape" marks the first theatrical animated feature for the company. The Weinstein Co. is financing the film and will handle worldwide distribution.

Of the 3-D decision, Rainmaker executive vp Paul Gertz said: "That's the way films are going. (Content creators) need to give people an extraordinary experience when they go to the theater. This seems to be the next big leap in the theatrical experience."

"Escape" is in preproduction. Gertz said that the production pipeline was being refined to accommodate the 3-D component.

The film is being helmed by Tony Leech and was written by Leech and Cory Edwards. The story, based an original idea by Leech, is a comedy about an alien prison break from Area 51.