Event organisers, UBM Live, claim that the new event – while targeting the Southern European market – offers “an unrivalled route to the Middle East”, and its unique location between East and West has succeeded in attracting many members of the BSIA’s Export Council, whose key target markets for 2013 include both Eastern and Western Europe, as well as the Middle East.

Showcasing the latest technological innovations is top of the agenda for BSIA members attending IFSEC Istanbul. Manufacturer, GJD Limited, will celebrate its 30th anniversary by showing off its latest products – including the ‘Pearl Window Detector’, the new GJD D-Tect LZR laser scanner as well as a range of digital communication devices – at Stand D51.

Ana Maria Sagra-Smith, GJD’s International Sales and Marketing Consultant, comments: “GJD are exhibiting at the new IFSEC Istanbul exhibition with a view to meeting with potential new distribution partners for the Turkish and surrounding markets.”

Meanwhile, Bold Communications Ltd will be exhibiting on Stand D55, and are particularly keen to find new distribution partners in the Turkish security market for their monitoring software and project services.

Bold Managing Director, Brian Kelly, commented, “With a GDP growth rate of 8.5%, second only to China, Turkey is an attractive market for any ambitious security solutions company. Bold provides innovative and high quality monitoring technology which is an excellent fit for a rapidly expanding security sector like Turkey. We hope to meet many new contacts and make many new friends at IFSEC Istanbul.”

"Overseas trade shows such as IFSEC’s international counterparts Security Essen, MIPS Russia and Intersec Dubai are essential in helping BSIA Export Council members forge links with overseas companies"

One of the services currently offered by the BSIA is the organisation of UK Pavilions at a long list of overseas events, including IFSEC Istanbul. Here, UK security exporters promote their products and services alongside each other at a reduced cost, enabling them to share expertise while receiving support and guidance from the BSIA.

John Davies, whose company, TDSi, regularly attends overseas exhibitions, comments: “Overseas trade shows such as IFSEC’s international counterparts, Security Essen, MIPS Russia and Intersec Dubaiare essential in helping BSIA Export Council members forge links with overseas companies, and BSIA members’ attendance of such events has shown no sign of slowing down during 2013.”

Tom Sharrard, whose company, IDL, has also successfully exhibited at many BSIA overseas pavilions over the years, adds: “I would recommend the BSIA overseas pavilions to any security company that is entering a new overseas market or anyone new to exporting. The BSIA takes care of a lot of the organisational aspects, including the shipping, and makes the whole experience far less daunting. Also, there is the support and advice from other UK companies in the Pavilion. Another major advantage is that the BSIA can often secure a better location in the exhibition than individual companies would be able to.”

Facilitating the attendance of many UK companies at overseas trade shows is UKTI’s Tradeshow Access Programme (TAP) scheme, which now offers increased grants of £3,000 per company to support their attendance of overseas events. This year, TAP funding has enabled ten BSIA member companies to attend IFSEC Istanbul and its recent counterpart, IFSEC South East Asia.

Mike Parry, International Sales Manager for Security at Remsdaq Ltd, and winner of the BSIA Chairman’s Award for Exporting in 2011, adds: “Remsdaq have attended events in USA, Europe, Asia, Africa and the Middle East under the UK banner. The main reason for us attending in this way is the partial funding that’s often available, which makes these events far more attractive in that we can at least do more of them.”

The overseas pavilions organised by the BSIA are not solely open to BSIA members, but to all security companies keen on gaining a more secure foothold in export markets.

To find out more about UK pavilions and the BSIA’s Export Council, visit www.bsia.co.uk/export-council