The 2017 Garrity Perception Survey

The Garrity Perception Survey (GPS) is the premier resource for understanding New Mexico residents. Since 2011, the annual survey measures who residents trust, which industries are favorable and how residents access news and information.

The unique survey provides insights about how New Mexico residents views can vary based on their geography and demographics.

In addition to surveying New Mexico residents on the favorability of 17 industries and institutions, The Garrity Group commissioned Research & Polling to also query residents’ trust of 15 professions, how residents access news and information and what kind of trust they place in those sources.

New for the 2017 GPS is a look at how New Mexico residents buy things. Taking a cue from questions we asked several years ago, we will show you the price point that pushes residents to visit a brick and mortar store or to click a button to complete a purchase online.

The survey is a great tool for understanding the preferences of residents living in New Mexico's five regions and guides the firm’s four-step process of research, planning, execution and evaluation. The GPS is the first step to data based decision making. For additional information about cross-tab or trend information about any of the survey results please reach out to info@garritypr.com.