clothing that lets them be their age

heirloom luxury meets comfort

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a girls collection

As a young girl grows they are searchingfor more independence everywhere.We have designed our pieces to nurturethat instinct by creating pieces that they can put​on themselves and feel comfortable and confident.

Designing for a teen means taking into account their changing bodies and providing a confidence as they move through the world. A silhouette that feels ​modern but also allows them to comfortably be their age.

about us

Designer and owner, Cindy Estes, has spent all of her adult life in the design world. Her visual eye was fine tuned during a seven-year stint as the in-house designer for The Museum of Contemporary Art, Los Angeles. When she moved east and chose to transition to a stay at home mom, she found she was constantly searching for clothes that were beautiful, comfortable and easy care for her new daughters. Enter the seam collection.​“When I saw the reaction of other mothers to the clothes I was creating for my daughters, I knew I was on to something. I was approached by so many who wanted to know where I shopped for my girls. Little did I know that my little sewing machine station in a corner of the family room would become the business that it is today.” Armed with a wish list of problemsMoms were looking to solve, Cindy began her illustrious career in children’s fashion. A primary goal was always to makethe struggle of finding age appropriate clothes for girls a little easier. The designer developed a checklist of considerations​that goes into each stage of a collection’s development:

Touch SensitivityFor all the silhouettes, “my first concern is how does it feel. I want to eliminate constricting clothes and uncomfortable fabrics.”

Streamlined ShapesOlder tweens need the shapes more streamlined to fit changing bodies and promote confidence as girls movethrough the middle school years

Age Appropriate - Girls grow up fast enoughTeens need to have a sense of fashion while choosing clothes that are age appropriate that don’t sexualize them. “ I want to eliminate the struggle that develops around body image and help moms make clothing selection easy.”

Easy CareWhile fabrics are often organic, the bottom line is easy care, natural fabrics that can gointo the laundry and will last for generations.

Clothes that allow a girl to look like a girl and move like a child, adapting gracefully from the park to the party. This is seam.

the collection

sophie top

$42.00

The perfect top for any age! The Sophie Top solves all fall fashion questions because it is so sweet and easy with everything: jeans, pants, skirts, shorts, leggings! fabric: 100% double gauze cotton for blue dot and a 100% cotton voile for the tie dye. Machine wash + dry.

tilda top

$42.00 - $48.00

Our Tilda Top happened because everyone loves our tilly dress. So we cropped it and took some of the elastic out to make a top. This top is perfect on anyone from 2 to adult. Pairs beautifully with anything. Preshrunk. Machine wash + dry

belle t-shirt

$32.00 - $38.00

The belle t-shirt is designed for any age but perfect for a young girl with a changing body. The top is built with a front double layer and small side pleats for anyone who isn’t quite ready for a bra but needs a little camouflague, detailed with raw edges. We are using a lightweight 90cotton/10spandex jersey. Preshrunk. Machine wash + dry.

christine t-shirt

$34.00

The christine t-shirt is made for young girls that might need a little more coverage on top but not ready for a bra and it is also great for little ones who don't like a fitted waist. It is a cap sleeve cross over t-shirt made for style and comfort with a 90 cotton/10 spandex knit. Preshrunk. Machine wash + dry.

hannah jacket

laila dress

$64.00 - $72.00

A shift dress cut on the bias…flattering, comfortable and easy. We have had so many requests for clothes that move into larger sizes so we made this laila dress up to our size 16 which is a women S and the fit and fabric is perfect for any age. Our dot is a double gauze cotton. Preshrunk. Machine wash and dry.

reversible solvay skirt

$58.00

The reversible solvay skirt is a fan favorite! Designed with one side as a bubble skirt and the other as a flat panel. This gives you 2 completely different looks just in case you need a change or have a spill! fabric: 100% cotton and cotton voile. machine wash and dry. produced and designed locally.

Not enough time for laundry? We design seam with the durability to withstand the washing machine and dryer. We choose fabrics, snaps, buttons and ribbons to withstand the process and come out of the dyer care free. Easy for you and comfortable for your daughter.

dara newborn gown

$38.00

The Dara Newborn Gown is the perfect first outfit for new mother and daughter! As the mother of 4, I know what babies need. Babies need constant diaper changes. So we gathered the hem to keep her toes warm and add diaper access. Dogwood is 100% cotton voile. Nightfall is a 95 cotton/5 spandex knit. Machine wash + dry. Produced and designed locally.

tilly dress

$72.00

Our most popular dress – the Tilly Dress. It has spaghetti straps made of beautiful grosgrain ribbon and moves easily on our little ones and hits at mid calf. And we have designed it with fabrics that make it care-free out of the dryer. 100% cotton. Preshrunk. Preshrunk. Machine wash + dry.