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So there’s a new Girls Can’t Catch video online. I haven’t actually mentioned Girls Can’t Catch before except for including B-Side “Stop” in my Mix Tape awhile back but they have been on my radar since their ludicrous and amazing video for first single “Keep Your Head Up” which featured the girls playing croquet in a garbage dump – AKA was amazing. Click here to catch up.

Another reason to love them? The promo shot at the bottom.

SHUT UP YOU LOVE THEM RIGHT!?

(Especially crazy on the right there.)

Anyway, all this leads me back to their new video for “Echo.” The song – a bit Halo-ish but I suppose imitation is the best form of flattery – I would describe as a bit of a grower, and after planting a seed on the first listen has blossomed with each one subsequent. The video, however, is instantly amazing. A simple concept, well executed.

IT IS THE GIRLS PERFORMING ATOP THE WHITE CLIFFS OF DOVER IN FRONT OF A GIANT LIGHT SCREEN!