Create Great Content: User Experience Matters

A LinkedIn discussion thread entitled "Will 2012 see the beginning of the end for traditional publishing?" sparked a lively debate about the future of print. Here's a summary of seven months and over 400 comments with key themes and arguments highlighted.

The concept of responsive design has been around for a number of years. First coined by Ethan Marcotte in a 2010 A List Apart article, the concept focuses on the idea of using CSS3 techniques along with flexible grid based layouts to design web pages that can scale and adapt fluidly from a full desktop format down to a small screen mobile format. For many, the biggest benefit involves leveraging a single codebase and set of templates in order to adapt the end user experience instead of having to maintain multiple sets of code in order to support multiple device layouts.

Ten is a good number when it comes to making lists. Much like
Goldilocks’s porridge choice – it’s not too big and not too small – it’s
just right. On the topic of making mistakes in media – specifically
digital magazines – the list surely could go on and on.

After running through a seemingly endless supply of site assessments over the last year, I’d be hard pressed not to recognize the patterns that continue to crop up among magazine websites. One after another, a very similar picture comes to light - a lot of them suck.

Unbound Media is about the strategies, tools and tactics that connect the Unbound Audience with Unbound Content. Through research, experience sharing and inspiration, this blog is designed to offer smart and innovative ideas to help you navigate a world where people and media are boundless.