BBC Wimbledon 2012

A BBC promo for the Wimbledon 2012 tennis coverage. Mainframe and Red Bee Media have created this great promo for the tennis creating the players out of relevant words. Their bodies are overlaid with typography, using the font Akzidenz-Grotesk BQ Bold Condensed, to depict their key shots and strengths they are famous for. This is definitely an eye catching way of using type.