We are constantly looking for ways to celebrate the unique experience that is Michigan.

MLive Media Group

MLive Media Group is launching a new statewide membership program called My Michigan that offers discounts and access to Michigan experiences including concerts, museums, theaters, sporting events and more.

Current newspaper subscribers already enrolled, but to enjoy benefits, must activate their user account with a valid email address at joinmymichigan.com. There, members can redeem benefits and gain special access to several of the state's entertainment attractions. Users can access the site through desktop, tablet or mobile devices and view their benefits while also having access to a digital version of the day's paper.

The website makes it easy for non-subscribers to sign up and start receiving their local paper with all the benefits of the program, too.

"We are constantly looking for ways to strengthen our relationship with our most loyal customers and community institutions and to celebrate the unique experience that is Michigan," Dan Gaydou, president of MLive Media Group, said in a release. "My Michigan allows MLive Media Group to be the conduit for statewide connections."

The program encompasses organizations across the state, including discounts and performances at the Lansing Lugnuts and Lansing Symphony, the Muskegon YMCA, Flint Youth Theater, Saginaw Bay Symphony, and Laughfest, Van Andel Arena, DeVos Place and Frederik Meijer Gardens & Sculpture Park in Grand Rapids.

All of MLive's major markets are covered, including Ann Arbor, Bay City, Detroit, Flint, Grand Rapids, Jackson, Kalamazoo, Lansing, Muskegon and Saginaw. Organizations in Traverse City and Midland also are included.

For more information about subscribing to your local paper and receiving all of the benefits of My Michigan, visit joinmymichigan.com.

Andrew Krietz covers breaking and general police/fire news for MLive | The Grand Rapids Press. Email him at akrietz@mlive.com or follow him on Twitter.