Don’t underestimate the power of e-commerce

The Indian e-commerce segment will hit the $32 billion mark by 2020, estimated Technopak. E-commerce is a window of opportunity whose shade one can’t pull down. The offline players have realized this and are now planning to board this bus. FabFurnish[dot]com, India’s leading online home store recently tied up with Hometown and @home by Nilkamal, two of the biggest offline organized players in the home segment.

HomeTown has enlisted more than 500 products on the website while @Home has listed over 300+ products. Both the brands which have a presence in over 15+ cities will be able to expand their presence to PAN India through this marketplace tie-up. The revenues generated through the online medium are expected to scale up owing to the wide audience access that this medium provides. Growing in a similar manner is difficult through offline, given the restriction in terms of investment.

Mehul Agrawal, CEO, FabFurnish.com said, “E-commerce is clearly the need of the hour. Offline retailers can broaden their appeal by offering a true omni-channel customer experience. After analyzing the customer behavior, it is quite evident that online and offline can mutually benefit each other by overlapping instead of trying to undertake one another.”