A museum of modern advertising as a window into consumer culture

Bieber Creeper

Now this is just disturbing. Why does that kid keep popping out of thin air to sniff her neck? And when was the last time you saw a male celebrity touting a fragrance line for females? Is that confusing anyone else?

This spot also offends me a bit. I have never seen so little effort put into a commercial (let alone a scent ad). It’s as if these producers just don’t care. They might as well have just had Justin read The Little Engine that Could into the camera for 30 seconds. They would still sell just as much perfume.

Not only does this perfume commercial lack a narrative, it has no grasp on reality whatsoever. Granted, I am not in the target audience here, but all the false hope and crappy visuals make me sick.