NSFW. A hunter shoots a bear!

After reading the post below from George about interaction with advertisements I remembered a very interesting and interactive video on you tube of Tipp-Ex company. After a short introduction with a hunter and a bear that catches your attention, you are given the opportunity to choose the ending of the video and actually see immediately your story. What is more they use the product in such a way that you cannot miss it.

Using such a technique creates greater effect between the advertisement and the consumers. As we can see in this example they reached more than 20 million views with all the world spreading out their campaign.

Putting the consumer in the procedure with interaction maximizes visibility and interest in the product or service.