This IDC study contains vendor shares for the persuasive content management software market for 2016 to 2018. It includes commentary on the growth of the market and emerging trends and provides actionable advice for technology suppliers."The persuasive content management software market grew 17.4% in 2018," said Melissa Webster, program vice president, Content and Digital Media Technologies, IDC. "The need to create, manage, and deliver engaging digital experiences to customers, partners, and employees continues to drive growth in this market."