Smirnoff Zero Infusions

Smirnoff Zero Infusions

Pop quiz:
what do you get when you add intense flavor combinations to Smirnoff Vodka and
remove all the sugar? Well, if you read the title of this article, you probably
know already that it’s Smirnoff Zero Sugar Infusions, the latest line extension
from the spirits geniuses at Diageo.

This new
lineup does the impossible, delivering a delicious, palate-pleasing drink
experience without any sugar. Health-conscious consumers looking for a premium
drinking experience will be thrilled by Smirnoff Zero Sugar Infusions full
range of flavor options, including Cucumber & Lime, Watermelon & Mint,
and Strawberry & Rose.

How did
Smirnoff balance this equation, and what does it mean for consumers looking for
a more balanced life?

An
Infusion of Demand

According to
the International Food Information Council Foundation Food and Health Survey
2018, 77 percent of consumers reported that they are cutting back on added
sugars. All the major players in the soft drink industry offer Zero Sugar
versions of their beloved beverages, chasing the growing demand for healthier
drinks options. Now Smirnoff has entered the market with its new lineup of zero
sugar options, hitting a sweet spot with consumers.

Each of
these new Zero Sugar Infusions clocks in at just 72 calories per 1.5 oz
serving—with zero grams of carbohydrates, zero grams of fat, and zero grams of
sugar. What they do have, however, is an abundance of refreshing flavors and
the premium Smirnoff Vodka that consumers across the country know and love.
According to Diageo, these expressions are also gluten-free, and made without
artificial flavors or colors.

There’s
never been a sweeter way for consumers to greet the summer than with a Smirnoff
Zero Sugar in hand. For optimal serving, Smirnoff recommends two ounces of any
Smirnoff Zero Sugar Infusion with four ounces of soda water served over ice in
a stemless wine glass. Depending on which flavor variant is being used, they
suggest a simple garnish with either a cucumber slice and lime wedge, a
watermelon slice and mint sprig, or a strawberry slice and rose petal.

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