Apple TV has gone streaming

September 2, 2010

Transcript

-We are introducing the second generation of Apple TV today, and this is what it looks like.
It's a fourth the size.
You can hold it in the palm of your hand.
I have one here actually.
Look at this.
That's it.
Around the back, it's really simple.
It's got the power supply built in it.
There's no power brick and all you need, just plug in the power cord.
One HDMI connector to go to your TV which brings digital video and 5.1 surround sound.
And, if you have a terrestrial Ethernet, you can plug it in.
Most of us don't so we built in Wi-Fi, 802.11n.
So you don't even need a hard network connection.
It's really simple.
It's got a great remote with it.
Really beautiful aluminum remote.
It's all HD when the content's available.
We've gone to the rental model for this.
There's no purchases on Apple TV anymore.
You rent everything.
To rent HDTV shows, they're gonna be 99 cents.
So, we've got ABC and Fox taking the step with us, gonna be offering their shows for 99 cents.
We think the rest of the studios will see the light and get on board pretty fast with us.
In addition to renting Hollywood first-run movies and TV shows, you can also, if you're a Netflix subscriber,
stream content from Netflix' streaming library.
On the internet, you can watch-- if you're a Netflix subscriber, you can watch films from their streaming library, YouTube, thousands of podcasts, audio and video podcasts, MobileMe content, Flickr, lots of internet radio stations, again, all available right on Apple TV.
And, my own computer, I can get in there and listen to all my music or any other content I have on the computer.
So let me go into top movies right here.
Here's Iron Man right here.
I can watch a free preview, of course.
I can see all the films that other people rented, that rented Iron Man 2, and I can just scroll down here if I want to and, again, I can, Robert Downey, Jr., I can see what other films he was in.
These are all the other films, or Gwyneth Paltrow.
I can look at customer reviews and I can look at the Rotten Tomato reviews.
It's pretty nice.
So, I can rent this in HD for $4.99 just by clicking the button and within a few seconds, it's gonna tell me it's ready to start watching and I can watch it later or I can watch it now.
Let's go into TV shows.
Favorite TV shows.
So let's say Glee is the most important show to me, I can just hold my button down, it starts to jiggle and I can move it over here.
So that's fine, all we see Glee
and there's one episode I haven't seen.
Let me go ahead and rent that episode for 99 cents.
-(Music Playing) Anyway you want, that's the way you need, anyway you want it.
-So let's go into Netflix and I can watch any one of these movies, for free if I'm a Netflix subscriber.
Now, let me show you something else that's really cool.
You're gonna be able to be watching a movie, walk into your living room, and push a button and watch the rest of it on your Apple TV.
And now, I can decide where to go ahead and stream it to, and I'll say the family room Apple TV which is this one.
And so in a second or two, there we go.
So that gives you an overview of Apple TV, and so, we're gonna lower the price.
From $299 for the old Apple TV to just $99 for the new Apple TV.
The new Apple TV is available later this month, in about four weeks and you can pre-order today.