Battle of the buy buttons: What does the social commerce hybrid mean for retail brands?

A look at how buy buttons could change social commerce, as the technology is being developed by companies like Pinterest and Amazon.

By Katie McQuarter.

Social networks are fast developing new ways to help consumers buy products directly from their social accounts, as the world of e-commerce moves towards a socially led future. Katie McQuater explores what the hybrid of social commerce means for brands, and whether social networks can ever truly rival Amazon.

As sharing becomes the norm, social networks are incorporating e-commerce features to bring together consumers’ love of social with a love of shopping.