USAREC headquarters encourages both individual recruiters and centers/company/battalions to have twitter accounts. However, the approach you take should be different depending on what kind of twitter account you are running. If you are a recruiter, maintaining your own professional personal account, your main goal will be to interact with potential prospects and build positive relationships with individuals. -For instance, you could follow members of the community that are on Facebook, as well as, local businesses, organizations, schools, influencers etc. -In doing so, you can build positive relationships with members of the community by supporting and promoting some of their events and tweeting about them. -There are additional means of prospecting on Twitter that aren't available on Facebook, or other platforms. -For example, you can search for a hashtag (in this case we'll use an army related hashtag), like #ArmyStrong. -Then on the left hand side of the page you can do an "Advanced Search" to do a search based on many different criteria (including location, language, or other keywords). From there you may be able to find individuals who are tweeting about having an interest in the Army; you may even find that they are from a relatively close area to you. Twitter rules aren't as strict when it comes to messaging someone who didn't directly solicit a message. So this could be a very useful tool. However, if you are an A&PA, and you are operating "_______ Battalion's" twitter account, then your approach is going to be different than what a recruiter is using his account for. Your goal will primarily be to put forth a positive image for your battalion (company/center) as a whole.Perhaps you highlight some of the more general aspects of army life. Highlight some of the benefits that come with army life, but do so in a creative way. Content is key, don't just post an all text tweet about how you can earn ___ in the Army by doing ___. Work in photos and engaging statements that grab someone's attention. You could also highlight events that are happening in your battalion's (company/center) footprint. Highlight soldiers that are doing great things in their communities, promote positive news stories, build relationships with other organizations, and above all, engage with other users (retweet, favorite, tag, mention).