Creativeland Asia has bagged the creative duties for Luxor, Parker and Waterman from the Luxor Group, adding a new account to their existing list of reputed clientele. With this win, Creativeland Asia will now expand into the writing instruments category managing the mainline, experiential and digital mandate for Luxor, Parker and Waterman.

Pooja Jain, managing director, Luxor Writing Instruments, says in a press release, "The Luxor Group is a global leader in the writing instruments category with innovation and disruption at its core. Luxor has pioneered the writing instruments industry in India and has brought world famous brands - Parker, Pilot and Waterman to Indian populace. In its glorious journey of last 50 years, Luxor has been serving Indian consumers with its vast range of products where there is something for everyone."

She adds, "Luxor has built strong equity with trade and has established itself as a preferred destination in the writing instruments space with state-of-art manufacturing facilities and a focus on craftsmanship and technology. To continue our growth and success, we are delighted to have Creativeland Asia on board. Their exceptional body of work and the ability to create memorable, innovative and disruptive communication across 360 media is what excited us to work with them. We look forward to creating memorable campaigns together for Luxor, Parker and Waterman."

Sajan Raj Kurup, founder and creative chairman, Creativeland Asia, says in a press release, "We are excited to expand our portfolio into the writing instruments category with prestigious brands like Luxor, Parker and Waterman from the Luxor Group. Pooja has very ambitious plans for her brands and I am delighted to partner her on her journey. While with Parker our task is to build on the global positioning, on Luxor we will be looking at a complete brand revamp. It is a highly competitive and challenging category. I am looking forward along with the team at Creativeland to create communication that works for the Luxor group in the market."

Started in 1963 under the leadership of Late D. K. Jain, Luxor Writing Instruments Pvt. Ltd. (LWIPL) is one of the largest and most respected names in the writing instruments industry in India today.