Mumbrella360 video: How to address the chasm between brands and real people

In the lead-up to Mumbrella360 on June 7-9, we revisit highlights from last year’s event.

Ben Shipley, digital practice lead, Asia Pacific – H+K Strategies, discusses the growing chasm between brands and people – what is causing it and how can brands cut through and connect to the market, using multiple brand case studies.

Timeline

0:00 Introduction

1:21 What is causing it this chasm and how can brands cut through it to connect with the market

4:00 How to start to reevaluate the way you talk to market when the usual isn’t working

5:30 Time and technology vs the consumer experience and expectation

6:44 You can’t ignore the fact the gap is growing – is content a bridge?

7:30 You need a brand evangelist

8:30 How to put the stories inside your business outside your business