During his playing career, Joe Horn was an electrifying receiver who made play after play even though opposing defenses were keyed in on him week after week. Horn became a fan favorite during a career which saw him set the Saints career mark in touchdowns and make the Pro Bowl four times in five seasons. But what the fans loved even more than his production was the way he played and fought for every inch every time he had the ball.

Even though his playing career is over, “Hollywood” Horn is grinding it out in a different arena: the business world.

“I knew I’d go into business but I didn’t know what venue I’d go into,” said the Saints 2010 Hall of Fame inductee. “So when I retired, everyone thinks they can barbecue, so my brother said, ‘Joe you need to put this in a bottle man. Let people taste this.’ I love to barbecue. This is my product. I stand by it. I guarantee it.”

Building something from the ground up is nothing new to Horn. After playing two years at tiny Itawamba Community College in Fulton, Mississippi, Horn found himself working at a Bojangles restaurant in Fayetteville, Mississippi with no prospects of playing football as a career. Down to the final $6 in his possession, Horn spent $3.99 on a Jerry Rice workout video from a local Blockbuster and studied the drills and moves Rice performed in the video. Horn then made a highlight video of himself working out and sent the tape to multiple professional teams across America and Canada. One response Horn received was from the Memphis Mad Dogs of the CFL, who offered him a contract after viewing the tape and in his first year accumulated 1,414 yards on 71 catches. The rest is history.