Provident · Buen Fin

Digital media campaign made for Provident about Buen Fin, sales season in Mexico. Within an emotional concept and approach, customers could feel related to usual shopping experiences that are funny. The project consisted in developing a friendly illustration style for part of the campaign, using a Provident (blue and green) and a Buen Fin (red) inspired palette, to showcase all the usual products people buy during these days and the kind of things that happen while buying these. Social Media Managing and Planning by Adrián Vázquez. Copywritting by Rafael Molina.