Posts for: Content Marketing

Having worked in digital politics in a previous life, people observe elections these days with mixed feelings from a safe distance. People know that working for political campaigns is hard, stressful and often demoralizing....

If you read the couple of paragraphs written by you, you’ll get a fair amount of idea that to optimize conversion you need to prepare a couple of versions of the design (using your best knowledge and experience) and test...

Do a Google search for the name of your city + “real estate”. Click on a few of the sponsored ads. Did you find a real estate landing page? Chances are you didn’t. This is because most real estate agents have not yet...

The window to grab a visitor’s attention on a website gets a little smaller each day. Many surveys have reported that there is only 3-5 seconds to grab the attention of every visitor and this time is too less. If you don’t...

A microsite is an individual web page or small cluster of web pages that act as a separate entity for a brand. A microsite typically lives on its own domain, but some exist as a subdomain. Microsites can be used to help brands...