Popwar Skateboards

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Popwar Skateboards was founded by Giant Distribution after New Deal dissolved in 2003. Popwar was originally named Populis Skateboards, but after only a few months felt the need to have a more defined focus. The name Popwar was meant to symbolize a war on popular culture. Graphic designer Grant "Yogi" Proctor worked as creative director and brought a level of enthusiasm and fun to the brand. Popwar introduced quite a bit of high end technology including their Drops decks & wheels, but ended up calling it quits in 2005 as sales dwindled.