Pop Vriend

Red Beet

The market for Red Beet is growing rapidly, not in the least because of the wholesome traits attributed to this colorful crop. We started breeding about five years ago and have since developed three competitive varieties. Breeding for excellent taste, high brix, and strong tops.

Red Beet

Jolie

Our best selling and most versatile beet. Outstanding in taste due to its high brix (>11). Superb presentation on the shelf and easy harvesting with a top lifter due to its healthy leaves. For consumers, Jolie is the best tasting beet on the market, even after long storage.