Why Email Subscribers Unsubscribe [Infographic]

In this day and age of mass marketing and virtual anonymity, our prospects and customers can be and are sometimes total strangers to us. Why then, do we take it so personally when they “break up” with us via an email unsubscribe? And why are they often unsubbing en masse? As a smart business person and marketer, how can you keep your customers in love with your business and engaged in your communications? Check out our latest infographic to get the scoop on why and how your email subscribers may be falling by the wayside.

This content originally appeared on Skadeedle.com, which is now part of VerticalResponse.

About the Author

VerticalResponse provides a full suite of self-service marketing solutions for small businesses including email marketing, social media, online event marketing, postcard marketing and online surveys. Our mission is to empower small businesses and non-profit organizations to easily and affordably create, manage and analyze their own marketing campaigns.