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The ultimate goal of the Vine is to bring the community closer together through community interaction. When businesses and non-profit organizations succeed, the community as a whole will thrive and grow. As Vero Beach's first digital "grapevine," Vero Vine allows community members to provide and seek information on events and local businesses, as well as personal recommendations and referrals.

Online grapevine communities are sprouting up in cities around the country. It was time for Vero Beach to take part in this new American trend, and thus, Vero Vine was created.