McClure Joins Wagg Ed to Lead Microsoft Account

SEATTLE—Waggener Edstrom has named Joyce McClure senior vice president and chief operations officer for the agency’s worldwide Microsoft account. McClure, who will be based in Seattle, will oversee the continued development of the account’s business strategy, planning and management. In addition, she will lead an executive team to create best practices for increasing efficiencies and client integration across the global account.

McClure was most recently vice president of the west coast operations of ICF Consulting, a management, technology, and policy consulting firm. Previously, she held agency positions with Edelman, Ingalls Public Relations and G.S. Schwartz & Co. She has counseled clients such as the California Energy Commission, the City of San Jose, Calif., Nestle, DeBeers, Braun, Avid Technology, Dunkin’ Donuts, Nellie Mae and Jos. E. Seagram & Sons.

She replaces Wagg Ed executive vice president Katie Kemp, who will be moving into a business development role. One of the major challenges for the firm is keeping the Microsoft team fresh, and rotating senior staff into new roles is one way to avoid burn out and stimulate innovative thinking on what is the firm’s largest account.

“Joyce is a seasoned PR veteran — exactly what we need for the job of ensuring the highest level of client service for Microsoft worldwide,” says Frank X. Shaw, executive vice president at Waggener Edstrom. “The diverse experience she brings from the consumer, B2B, education and public affairs sectors will be a tremendous asset to the agency, and we couldn’t be more pleased that she has joined our team.”

Her experience includes winning and growing new business, directing strategic planning initiatives and creative program development and implementation, designing leadership development programs, and solidifying best practices for client service and business productivity through the implementation of staff- and time-management systems.

“The Waggener Edstrom and Microsoft relationship is like no other in the industry,” McClure said. “I’m excited to be a part of such a strong global relationship and to have the opportunity to bring fresh ideas for strategic planning, implementation and management to further enhance the Microsoft team’s overall business practices and client service.”

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