Combining campaign attribution and full-funnel visibility is a B2B sales game changer

DES MOINES, IA and SUNNYVALE, CA. (JULY 28, 2016) — FunnelWise and LeanData, providers of best-in-class solutions for modern sales and marketing teams, today announced a partnership that will deliver unique insights into an organization’s revenue-driving activities.

B2B sales cycles are becoming longer and more complex. The resulting increase in data has led to a costly disconnect between marketing and sales. Together, FunnelWise and LeanData cut through the clutter to connect the dots and deliver high-value leads quickly. This unprecedented ability to define and track forward-thinking metrics helps break down operational silos and paves the way for future revenue growth.

“We’re excited that FunnelWise will give our customers the ability to determine what their future goals should be based on past performance and more clearly understand how to improve their marketing and sales funnel activities,” said Evan Liang, CEO of LeanData. “This kind of innovative thinking is revolutionary in this space.”

“This feels like a partnership that was meant to be from the beginning,” said Matt Ostanik, CEO of FunnelWise. “Joining forces with LeanData helps our customers dig deeper into funnel performance, campaign influence, and Account-Based Marketing — increasing efficiency and adding focus to closing deals.”