You hear the phrase content is king thrown around a lot. What people mean is content is an opportunity to add value to what your selling. We just finished up the website design portion of #theprep, now lets dive into how you can drive traffic to your site and create more value.

You make a lot of choices on the path to creating a business. Now, you face another set of difficult choices–the design of your website and the WordPress theme you choose to build it with. Your theme is where your site design starts, and where it stops too. Learn how to make the right choice.

Choosing the correct website platform doesn’t have to be hard. Sure, there are a lot of choices out there. But in most cases I would say WordPress can provide just about any solution you’re looking for. I’m going to break down why I think you should choose WordPress to power your website.

An identity can span across your logo, brand, social media handles (@yourusername), packaging, domain name, and more. In other words, it’s everything that represents you and your idea. Even something that seems small–the type of photos you post on Instagram–makes a big statement about who you are.