Programmatic best practices

Tobias Bennett, Nick Ames and Raymond Faust

Posted
Wednesday, February 7, 2018 10:25 am

A breakout session on Tuesday afternoon (Feb. 27) at the Mega-Conference will feature a panel discussion that touches on yield management best practices and considerations that publishers need to take into account as the programmatic ecosystem continues to evolve.

Tobias Bennett is the programmatic and exchange champion of the Local Media Consortium. He is responsible for overseeing LMC's combined programmatic offerings, shepherding member committees, developing and nurturing LMC relationships with ad tech and solutions providers, and providing revenue focused consultation to LMC members. He began his digital media career at McClatchy, where he oversaw the company's first forays into programmatic advertising and was responsible for emerging digital revenue opportunities.

Nick Ames is director of programmatic advertising at McClatchy. Noticing that sports journalists had the best seats at sports events, he shelved his plans to work on Wall Street and joined the student television and radio station at the University of Miami. In addition to McClatchy, he has worked with The News & Observer, The Advertiser-Tribune, WTVG 13 ABC and the Voinovich Center for Leadership and Public Affairs. He is the author of research papers on such topics as media access to capital punishment proceedings, foreign television content standards and the influence of media on equity markets.

Raymond Faust is vice president of emerging media at Star Tribune Media Company. His mission is to help solve brand and business owner marketing challenges through innovative, strategic and accountable digital solutions. He is responsible for all aspects of Star Tribune's digital advertising portfolio, including local and national direct sales, programmatic sales, digital ad operations and yield management; additionally, he is the architect behind the company's digital marketing service and Paid Media (PPC & Programmatic) businesses.