The Edge Revealed as Station Behind ‘Love You Man’ Campaign

The Edge has revealed they are the
brand behind the ‘Love You Man’ campaign, taking
bromance to the next level.

The Edge’s, Jay-Jay,
Mike & Dom announced they have the opportunity to send two
friends to the UK in 2015 to watch New Zealand’s Rugby
team defend a famous trophy in a tournament that happens
every four years.

Dom Harvey says, “This is a once
in a lifetime trip, so in return we need the ultimate
commitment, and there is no commitment better than
marriage”.

“Bromance. It is a thing and we want
to celebrate it”.

Two weeks ago, The Edge launched
a teaser campaign through online and ambient mediums. Loveyouman.co.nz contained three videos
of stereotypical ‘bromance’ scenarios, as well as a
series of sharable eCards. The website received over 30,000
unique visitors* and sparked the curiosity of both public
and media.

The Edge has built a reputation on
creating outrageous weddings that create successful
marriages. It started 13 years ago when they married two
complete strangers, Paula Stockwell and Zane Nicholl.

Since then they’ve married two more sets of strangers,
eloped three couples to Las Vegas, married a couple without
clothes in Nudie Nuptials, left the groom to do all the work
in Man Made Wedding and last year celebrated same sex
marriage by marrying two gay couples.

Programme
Director Leon Wratt says, “After the announce this
morning, and the positive reception from our listeners, I am
confident ‘Love You Man’ will add to The Edge’s
reputation of pushing the boundaries. We’re not out to
offend, just to make entertaining radio.”

A Kiwi
man’s life is full of important relationships. A man and
his car, a man and his dog, a man and his beer, but these
all pale in comparison when compared to that sacred bond
with his mate, his bro, his amigo, his best bud. But when
presented with the crème de la crème of rugby experiences,
how far will two mates go to get it?

Stay tuned to
The Edge, Love You Man to find out. Registrations are now
open at theedge.co.nz and public voting Starts
on Monday 1st September

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