advertising expenses

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Advertising-To-Sales Ratio — A measurement of the effectiveness of an advertising campaign calculated by dividing total advertising expenses by sales revenue. The advertising to sales ratio is designed to show whether the resources a firm spends on an advertising campaign… … Investment dictionary

Advertising Costs — A category included in financial accounting to represent expenses associated with promoting an industry, entity, brand, product name, or specific products or services in order to stimulate a desire to buy the entity s products or services.… … Investment dictionary

expenses — costs incurred by a business in earning income, for example, rent, advertising, wages etc. Glossary of Business Terms Outflows or other reductions of assets or increases in liabilities (or a combination of both) from delivering or producing goods … Financial and business terms

Advertising Allowance — Money that a product manufacturer or service provider pays to a retailer to get the word out about a product. The company may establish requirements for the retailer to receive the allowance, such as getting the company s approval of the… … Investment dictionary

Criticism of advertising — Advertising is a form of communication intended to persuade an audience to purchase or take some action upon products, ideals, or services. While advertising can be seen as necessary for economic growth, it is not without social costs.… … Wikipedia

Administrative and general expenses — Expenses of an electric utility relating to the overall directions of its corporate offices and administrative affairs, as contrasted with expenses incurred for specialized functions. Examples include office salaries, office supplies,… … Energy terms

preliminary expenses — Expenses involved in the formation of a company. They include the cost of producing a prospectus, issuing shares, and advertising the flotation … Big dictionary of business and management

Mutual fund fees and expenses — are charges that may be incurred by investors who hold mutual funds. Running a mutual fund involves costs, including shareholder transaction costs, investment advisory fees, and marketing and distribution expenses. Funds pass along these costs to … Wikipedia

In-flight advertising — encompasses any means of advertising that targets potential consumers on board an airline. This includes commercials during in flight entertainment programming, advertisements in in flight magazines, ads on seatback tray tables and overhead… … Wikipedia