Liza Cartmell, president of the nonprofit Atlantic City Alliance, says a dozen laser projectors create an elaborate animated display that plays-off the historic architecture of Boardwalk Hall…

“We have the facade of a building that’s over 220 feet wide as well as 70 feet tall. And we literally take over the entire facade and project these amazing visual deep colors, and a play of story that sort of emerges.”

Cartmell says the nine-minute show will play every half-hour at night.

She adds it’s designed to create a free experience showcasing an icon of Atlantic City.