Rosie, who stars alongside Ryan Reynolds in the retailer's current Autograph advertising campaign, then changed into a black, lacy peplum number (from the Autograph collection and on sale for £89) to pose for pictures inside the store, which boasts an impressive 1,400sq.m of space across three stories in the heart of the French style capital. She said it was a "pleasure" to be part of the store's return to France, adding: "Parisians are internationally renowned for their effortless style and the M&S Autograph collection embodies the same chic sense of fashion."

The black dress which Rosie wore to the photocall is on sale for £89. Right: Rosie with M&S chief executive Marc Bolland. Photo: AP

Multi-tasking Huntington-Whiteley diversified into acting this summer, gracing screens with a role in Transformers: Dark of the Moon, and is based in Los Angeles where she lives with her actor boyfriend Jason Statham.