4 Reasons Your Business should be on Social Media

When it comes to social media for businesses, the question really isn’t if you should be on social media, but which social network your business should be on. There are so many social media networks out there that it can be hard to decide which social media network is right for your business, but for those business owners who are still undecided as to whether they should even be on any social networks, here are 4 reasons why your business should be on Social Media:

To Stay Top of Mind with Your Current Customers- Social Media is a great way to keep the conversation going with your customers. It allows your customers to be able to see another side of your business through the posts that you include on your social networks. This also helps to build a stronger connection with your customers. Statistics show that people who follow a company on social media are more likely to purchase than if they do not. Being in someone’s news feed is a great way for them to remember your business and when they are in the market for what you have to offer, your business will be top of mind.

To Reach New Prospects for Your Business– Social Media is also a great way to reach new prospects and potential customers. You can reach new prospects through two main avenues via social media:

Organically– When one of your followers or fans share your information with their networks, it gives your company an opportunity to be introduced to a new group of people. If they like what you posts you could also get some new followers and fans.

Paid– If you have a marketing budget, you may want to consider investing in some advertising on your social media networks because this allows you to reach individuals who are not current fans or followers and potentially get new fans and followers.

3. For Market Research– Social Media is a great place to conduct market research. No need to hire a market research company, you can question, survey and poll your followers on social media. This is a cost effective way of finding out the needs of your market and to make sure you are providing the right solutions.

4. To Remain Current– As much as we don’t like to admit it, customers kind of expect that your business will be on social media. You want to show that your business is current and involved in the newer ways to communicate. It’s kind of like when businesses first started to get websites, after awhile if you didn’t have a website your business did not look current or up to date, so it is important to stay current, which includes being involved in social media.