But where do we begin? The aim of this blog is to help us find a path to begin our social impact. Here we will share everything that inspires us and helps us get close to doing something that matters! We hope it will help you too.

Future of food: A veg burger that bleeds

I will not deny that sometimes I do miss eating meat. The other day at lunch I had the vegetarian version (tofu) of mince chicken lettuce wraps at PF Changs – and was somewhat satisfied. I used to laugh at mock meat options, but now I feel that they will help people – meat eaters – be more open to shifting to a more plant-based diet, especially when they realise the destruction their burger is responsible for. And ESPECIALLY when the burgers look like this (!)

This burger by Beyond Meat is 100% plant-based, made of pea protein, yeast extract and coconut oil. They have beetroot juice that makes it reddish, and “bleed”. Although not their first veg burger, it is the first one to be sold in the same refrigerators as meat in the supermarkets, rather than in the frozen foods section. Released into the market only last week, the stock at Whole Foods sold out in an hour! Unfortunately not available outside the US just yet, but surely it will not be long till they are.

The Company was founded by Columbia graduate Ethan Brown about seven years ago. He sold his house and took his family savings to fund Beyond Meat as he realised how unsustainable meat production is.