Listening

Last week’s user group meeting was great. We had people from our leadership, professional services, tech and marketing teams all eager to interact with and hear from our clients. There were great conversations and many tips shared among our clients. It was terrific to see how engaged everyone was with learning more.

Of particular interest to me was the social media roundtables where a lot of great ideas were shared by several of our clients on what they had tried and had success with (contests, customer service and reminding of deadlines) as well what had been a learning opportunity of things that did not go so well (multiple branded Twitter accounts for each department, sales and marketing messages only, not responding quickly enough to a negative comment). I shared a printout of the Business Insider infographic on how insane social media had become (without even mentioning Pinterest) and people were really surprised.

It is great to get the opportunity to hear, first hand, how your clients are doing, and where they need help. Listening to the collective voice and comprehensive feedback gave each of us on the a2z team a sense of excitement and purpose.