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Archetypes •
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Halloween. The one special day where you can be anything you want!
You have the ability to transform into your envisioned self.
Your alter ego.
It is that one day that society at large releases to conformity and allows metamorphosis to set in. On this day, you can see the world through different lenses – and have the world perceive you as you desire.

Do you want to create a new vision of the world?
Are you known amongst your peers for your ability to manifest ideas to reality?
Do you have high tolerance for ambiguity?

If these questions resonate, your archetype personality might in fact be the Magician. This archetype persona has the ability to dream enormous dreams, has awe-inspiring intuition and cleverness. They are known for their mysterious powers of perception and weave through the multiple dimensions of life with charisma.

The magician lives beyond ordinary and is driven to experience a realm of miracles possible -within every decision and opportunity.

With all these magnetic qualities, it is no surprise that Magicians can sometimes act as gurus – which can lead to manipulation or trickery of others.

Boo! Don’t be scared – you may have come face-to-face with a Magician.

This archetype not only is present within individuals but many well-known brands that have fallen under the magician’s spell. To name a few Walt Disney, MAC, Merlin, TED Talk and many more! These brands allow their clients transform, as they transmute through their own product offering.

How a 19th century psychologist can help you leave your competition behind

Before Christopher Columbus landed on the shores of the new world, he was nothing but lost. At a crucial point during his journey across the Atlantic Ocean his compass suddenly stopped working and didn’t point north anymore. With provisions running low and a crew that already started to question his leadership, a compass that was off by just a few degrees might be enough to set off a full-blown mutiny. With stakes that high, Columbus quietly fell back on the ancient way of navigating the sea–by referencing the North Star. Continue Reading

Certain periods in the year are conducive to introspection. Knowing where we are, deciding where you want to go. The process of building, destroying and rebuilding our dreams afresh … so that they may be attained.