It's official: AdvoCare won't renew bowl sponsorship

10:56 AM,
Aug. 22, 2013

AdvoCare will cease sponsoring the Independence Bowl after this year's game.

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The Independence Bowl Foundation has announced that 2013 will be AdvoCare's final year as title sponsor of the bowl game.

"For the past five years AdvoCare, the Independence Bowl Foundation and city of Shreveport/Bossier have greatly benefited from our partnership," AdvoCare President and CEO Richard Wright said. "We are thankful for the relationship and the local community's continued support.

"However, as we look ahead at our goals and marketing initiatives for 2014 and beyond, AdvoCare will be taking our sponsorship in another direction. But there is still a game to be played in ...