Church said now her videos are typically about 10 to 12 minutes. She'll usually include one pre-roll ad before the video (which is the default on YouTube), and two ads within the video, three or four minutes apart.

She found that in 2019, her videos over 10 minutes long generally made around $5.00 per 1,000 views, while the videos under 10 minutes usually made around $2.00 per 1,000 views. Church said in her experience, YouTube takes about half of that.