What “bespoke“ means

Bespoke is not exactly a new term, but it seems to be gaining in popularity. It means the opposite of off-the-rack. Bespoke clothing is custom-made clothing. It is not made to measure, as featured by many good clothing vendors. A made-to-measure item is a standard one customized at the factory in certain measurements and details. Bespoke is made from scratch to your specifications. I have no idea what the hell a bespoke cocktail is, unless it’s when a bartender makes something to your exact order, as in “I’ll have a Bombay gin martini, straight up, with two olives, shaken for a minute and a half, just rinse the glass out with Lillet and toss it out while you chant om.“

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