Knowing yourself well is truly key when it comes to running a business. You have a lot of choices about where to spend your time, energy and money. If you don’t know your strengths and weaknesses, and don’t plan your business with those in mind, you’ll find yourself spinning more wheels than a stunt driver at a monster truck rally.

You might make a lot of noise, but you won’t really go anywhere. I’ve seen many professionals start out on a path because they’ve learned they “should be doing A, B, and C.” Only they hate A, B, and C.

I’ve seen people put up websites at great expense, following an Internet marketing guru’s million-dollar blueprint, only to get huge debt and no sales. No one apparently told them they also needed to frequently publish content, actively use social media, and employ a wide range of marketing tools and tactics.

Maybe you have a gift for networking and building relationships

Maybe you’d rather write on your blog to create interest

Maybe you find marketing as easy as breathing

Maybe you hate talking about your business, and would rather be helping someone out

Maybe you want to quickly build a business and sell it

Or maybe you’ve been doing “your thing” for 20 years and want to keep on it forever, only better

Whatever your style, your preferences aren’t going to change. The key is to build on your strengths, and find resources for the other tasks needed. You can’t be all things for your business.

That’s why knowing what drives you will save you time and money. You can build a business plan and strategy that takes into account what you’re good at, and you can find solutions for the gaps.

I invite you to take a look at your motivations and strengths by taking the entrepreneurial DNA assessment. I think you’ll find it interesting. It will give you a few new things to think about in regards to your business. Let me know how I can help.