MediaCom wins P&G LatAM digital media account

Mediacom has won the P&G digital business for Latin America and the Caribbean, sources confirmed to Portada. The business used to be done by Starcom MediaVest Group.

After a tight tender in which various media agency networks participated and which lasted almost six months , Mediacom has been awarded Proctor and Gamble digital business in Latin America and the Caribbean - with the exception of Brazil. P&G Latin Americas Digital expenditure is close to US$ 50 million annually. Mediacom is part of the WPP Group.

Mediacom will replace Starcom MediaVest Group in the role, handling all P&G’s digital communications including social media, mobile, Facebook and others.

Editorial Staff @portada_online

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