Most candidates I meet haven't adequately prepared for the interview. Before you meet, read everything you can find about the company on the Internet, including its fact sheet, newspaper and magazine articles and the LinkedIn profile of the person with whom you will be meeting. Making this effort can help you prepare knowledgeable questions that demonstrate your interest in working at the company and react intelligently to what you hear at the interview.

Employers expect a jobseeker to know who they are, what they do, where they operate, and how they compare with others in the industry...It is inexcusable for jobseekers not to know the basics about a company. Useful resources include newspaper articles, industry publications, employee blogs, and online discussions...The job-ready candidate is not only qualified but also has studied the company and knows its business, culture, product or service, and mission.