Trumpia, a multichannel marketing and messaging solution provider, has released an interactive SMS marketing and messaging feature called Yes/No Response. This feature uses two-way SMS text messaging to allow users to receive prompt replies from subscribers with "yes" or "no" responses.

Users can also set up mobile keywords for their Yes/No Response campaigns to automatically collect mobile numbers, which are stored in secure databases for future marketing and messaging campaigns. Users can also customize auto-responses for each possible response.

Detailed reports for Yes/No Response campaigns show users exactly who has responded and who has not. This way, users can track replies and re-send questions as necessary.

"Yes/No Response is another great addition to Trumpia's robust list of SMS marketing and messaging features," said Ken Rhie, CEO of Trumpia, in a statement. "This feature is perfect for internal communication, safety checks in critical situations, general surveying, and more."