What is Social Media?

Presentation that looks at social media including it's key tools, overlaps with online PR, SEO, the offline world and how it varies across different sectors. Also looks at it relates to B2B activity and the corporate world.

6.
• Complements and amplifies what you’re already
doing
• It’s another one-to-one contact channel
• Publicise events
• Group mailings
• Another way for people to find you
• Find like minded people – support for you
• Lead Generation
• Soft Marketing
Why should you be using it?
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8.
Facebook
• Is it stalling? Lost market share of visits for 3rd
consecutive month in
May (Hitwise)
• There are more than 3.5bn pieces of content shared each week on
Facebook
• Purpose-built Facebook pages have created more than 5.3bn fans
• More than 700,000 local businesses have active Pages on Facebook

9.
Twitter
• Fastest growing social network in May (Hitwise)
• Towards the end of 2010:
o the average number of tweets per day was > 27.3 m
o The average number of tweets per hour was around 1.3m
• At the current rate, Twitter will process almost 10bn tweets in a
single year
• The power of twitter lies outside twitter.com