SERVICES

A list of the kinds of marketing collateral we can provide for you:

If you have a project in mind that's not on this list, it doesn't mean we don't do it. Contact us!

Articles & blog posts

Both online and in print, we can help you with your need for a constant flow of content that has substance, to build your brand's voice of authority. In the case of online pieces, we will meet your SEO requirements.

Case studies

Sometimes called "Customer Success Stories". we'll interview your satisfied customer, and turn their story into a case study that will give you uniquely powerful social proof for your product or service.

White papers

The demand for white papers, far from slowing down, continues to increase. They are proven performers for lead generation, and have a longer shelf-life than most other marketing collateral.

Newsletters (ezines) & print newsletters

A Benchmark Report by Marketing Sherparevealed that email newsletters have been rated as THE most effective channel for nurturing leads. Every business, from corporations to solo entrepreneurs (even a freelance copywriter), needs a newsletter as part of their marketing arsenal. It keeps you in front of clients and prospects, giving you a vehicle to tell your story in an ongoing way, and positions your personnel as experts in your field. On top of that, it's easily forwarded and archived, it's interactive, and can be set up to have almost zero variable cost.

We are proud to be Authorized Constant Contact Solution Providers. Ask us about a total "management package" - we can set up an eNewsletter for you from scratch. We'll work with you on the concept, subscription mechanisms, listbuilding strategy, template design and supply of ongoing content and editing.

Emails & autoresponders

Need a direct response email promotion? Whether it's long or short copy, we can write emails for you that get opened, with calls to action that get clicked through.

Are you using autoresponders? That's a series of automated emails sent out to every new subscriber over a period of days. It's a proven method of engaging prospects and developing the conversation with them (even converting leads into sales) on total autopilot!

Website copy & landing pages

Some have questioned whether corporate websites and other static online pages are going to be made obsolete by social media platforms. Current statistics, however, don’t point to their demise anytime soon. A recent survey by Marketing Sherpa revealed that over 60% of business buyers will visit a company’s website to evaluate a product or service before contacting that company or agreeing to see a sales rep. Your online real estate is still vitally important to your business.

Infographics

We’ve prepared an entire special report on the use of infographics in B2B marketing. To be effective, keep in mind that the information being conveyed must always trump the design. That means the process of creating powerful infographics begins with the right copy, and then moves to the artwork.

Video scripts, A/V & powerpoint presentations

We can prepare scripts for sales videos, or help you prepare for your multimedia presentations.

Brochures, sell sheets & ad copy

Need the written marketing collateral to support your sales and customer service teams?

Press releases

Get the word out to reporters and investors about your new products, services, and initiatives. We can prepare the release professionally, formatted to industry standards, and frame it in a newsworthy way, making it an easy decision for editors to pick up the story.