CATHEDRAL QUARTER BID NEWS E-BULLETIN - ISSUE 401

CQ BID and Business News E-bulletin Issue 401 September 2017

Great British High Street Marketing Campaign

Following the Cathedral Quarter's success at the Great British High Street awards at the end of last year, the BID was awarded prize money of £5,000 to spend on initiative(s) for the area. We subsequently asked businesses what you would like to spend this money on from a list of potential options. The overwhelming response was on a marketing and advertising campaign to promote the Cathedral Quarter and its businesses.

Campaign guiding principles

In conjunction with industry experts, the BID has put together a campaign based along the following guiding principles:

·Target a broader range of people who may benefit from or enjoy the Cathedral Quarter lifestyle experience;

·Go beyond the local populace and promote the area and its businesses regionally and nationally;

·Use a variety of marketing methods and mediums to reach a greater audience;

·Wherever possible, use methods which allow the BID to monitor the effectiveness of the campaign;

·Ensure coverage for all business sectors and areas of the Cathedral Quarter.

Campaign content

The campaign will run primarily over the course of the next month although some of the material and activities outlined below are already in circulation. The campaign will consist of the following:

·Half page article in the Visit Britain Shopping guide - out now

·Application for Visit Britain's 'Discover England' campaign in conjunction with Visitor Services at Derby City Council

·Visit Britain's 'Discover England' campaign aims to capitilise on the growing UK demand for weekend trips and is specifically targeted at 18-34 year olds

·The BID has negotiated a significant reduction in the rate card prices for a number of the content outlined above, thereby maximising the value obtained from the Great British High Street prize money.

How you can help promote.

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·Look out for our #CQisGreat social media posts on Facebook, Twitter and Instagram and share where possible.

·If posting on social media yourselves, use #CQisGreat so we can see and share the posts too.

·Display the CQ Great British High St Window stickers and posters in your stores. If you require these please contact the BID Office.

Further information

For further information on the Great British High Street marketing campaign or any other BID activities, please contact the BID office on 01332 419053 or via email.

You have been sent this email as your details are registered against a business located in the

Cathedral Quarter Business Improvement District

The BID is project managed by Partnerships for Better Business Ltd (pfbb UK)

CATHEDRAL QUARTER BID NEWS E-BULLETIN - ISSUE 400

CQ BID and Business News E-bulletin Issue 400 September 2017

Your weekly news & updates

Cathedral Quarter BID 2018-2023 Renewal Ballot

The ballot holder for the Cathedral Quarter BID's renewal ballot, Derby City Council, has this week sent out letters to liable account holders detailing how the ballot will operate and providing the ratepayer with the opportunity to name a proxy.

Please do read these letters carefully and take the opportunity to provide the details of the named voter or nominate a proxy to vote on your behalf should you wish.

If you have any questions about the ballot process itself, please contact the Electoral Services Team via email or on 01332 640837.

Derby Feste temporary road closures and parade information

Derby Feste comes to the Cathedral Quarter this weekend attracting visitors from all over the UK.

Whilst every effort is made to minimise disruption, inevitably with an event of this size and nature there will be some impact on the area in which the event is held.

Road closures will be in place between 15.00 - 18.00 on certain Cathedral Quarter roads whilst the 'Colour of Time Procession' may impact upon some businesses.

For more information on the road closures and the Colour of Time Procession, including details of the route, please click here. To see a map of the temporary road closures please click here.

Promote your business in readiness for Derby Feste

This weekend sees Derby Feste come to the Cathedral Quarter with a diverse range of entertainment for the whole family including live music, circus performances and dance.

Derby Feste always attracts a large audience to the city providing businesses with the opportunity to capitilse on this by promoting their offers. Don't forget to include your promotions on the CQ website and be sure to include these in the loyalty ebulletin which goes out on Thursday.

If you would like advice on how to do this please contact the BID office via email or on 01332 419053.

Other important news for businesses

Middleton House residential deal announced

It has been announced that Derby City Council have exchanged contracts with developer City and Country Property Management for the purchase of Middleton House off St Mary's Gate and Bold Lane.

Subject to planning permission, the Grade II listed building is earmarked for 'luxurious' flats with the developer having a history of converting listed buildings.

New Evening and Night-time Economy Directory out now!

The Cathedral Quarter is the heart of Derby's evening and night-time economy and as such the BID has produced a directory promoting businesses within this sector.

20,000 copies have been printed and will be available at venues around the Cathedral Quarter, The directory has also been provided to over 3,000 University of Derby students via their welcome bags and at the Freshers Fair.

The directory is a handy pocket size 'Z-card' leaflet which folds out to provide a listing for each business, information on the evening economy in the area and a large map highlighting the location of each business.

We would encourage all businesses to have a supply of these for their customers to pick up. You can also view the directory online by clicking here.

CQ Business Life now available to view online

CQ Business Life is now available to read in the Autumn edition of The Agenda magazine as well as online via the Cathedral Quarter BID website.

Featuring articles on a number of Cathedral Quarter businesses, this year's CQ Business Life is designed to showcase the strength of the professional services sector within the area as well as giving individual businesses the opportunity to promote themselves.

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CQ Business Life 2017

2017

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CQ Life Summer 2017

2017

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CQ Life Winter 2016

2016

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CQ Summer Life 2016

2016

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CQ Business Life

2016

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CQ Winter 2015

2015

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CQ Life Summer 2015

2015

To view the CQ Business Life flash magazine you can drag the page corners to turn the pages or click on the bottom right navigation. If you would like a closer read of any pages just click on the zoom icon. There is also the option to read in full screen.

CQ Business Life

2015

To view the CQ Business Life flash magazine you can drag the page corners to turn the pages or click on the bottom right navigation. If you would like a closer read of any pages just click on the zoom icon. There is also the option to read in full screen.

CQ Life Winter 2014

2014

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CQ Business Life

2014

To view the CQ Business Life flash magazine you can drag the page corners to turn the pages or click on the bottom right navigation. If you would like a closer read of any pages just click on the zoom icon. There is also the option to read in full screen.