Seems as though photographers are working hard for the money these days, as Goldin becomes the next to expand to advertising -- much like Annie Liebovitz for Disney -- trading in her usual subjects (deep in the subcultures of punk, sex, and often the most raw of human interactions) for lighter, more fashionable fare. The peachy-lit model lounging on a messy bed in some kind of crumbling cathedral in rich Italian textiles with a $3,000 handbag tossed at her pedicured feet seems like quite the departure, if you ask us.

Granted, we love Goldin and want her to stay in business -- much as we love Liebovitz and wish her the same -- so maybe Goldin's talent for capturing the essence of human behavior will parlay nicely into the gloss of fashion, under the guise of a different kind of beautiful intrigue.