A few years ago r/atheism had a "faces of atheism" campaign where people submitted pictures of themselves with some comment on atheism on them. It was so embarrassing and cringeworthy that the reddit mods removed r/atheism from the frontpage/main reddits because the reputation of the site itself was being tarnished. Since then, people started combining the (already existing) "fat neckbeard" stereotype with atheism and made parodies of the faces of atheism, like some ugly/underage fedora wearer saying cringe stuff like "intellect is my blade" etc.