Last year the volume of internet advertising exceeded CZK 23 billion. Compared to 2016, this represents growth of 18 per cent caused, in absolute figures, primarily by display and search advertising. The highest relative growth was achieved by search advertising (+ 26 per cent), while classified and directories increased by 17 per cent and display advertising by 16 per cent. From the viewpoint of the manner of advertising space purchase the programmatic purchase of display advertising increased by 20 per cent, 68 per cent out of which was RTB.

Following on from a successful delegation visit of Austrian representatives in September, on 10 October, IAB Europe facilitated meetings of its Czech national association, SPIR, with MEPs from the Czech Republic.

IAB Europe regrets today’s decision by the European Parliament’s Committee on Civil Liberties, Justice and Home Affairs (LIBE) to back amendments that would force news and other European websites to provide their content for free.

The European Viewability Steering Group (EVSG), a cross-industry body originally formed towards the end of 2015 by the Interactive Advertising Bureau Europe (IAB Europe), the European Association of Communications Agencies (EACA) and the World Federation of Advertisers (WFA), announced the launch of a comprehensive European Viewability Certification Framework.

About SPIR

SPIR is a professional association active in the field of internet advertising since 2000. The membership base of the association currently has a total of 50 members. Alongside operating integrated, widely respected research into visitor numbers and sociodemographic profiling of internet visitors via NetMonitor, it also implements an internet advertising monitoring project, AdMonitoring, and the IAC professional conference on internet marketing, and provides expert analysis of internet market development in the Czech Republic.