BITKRAFT Blog

Today we couldn't be more proud to announce the launch of The Story Mob—a dedicated esports communication consultancy—as well as our first investment in a women led team.

The Story Mob was founded by three esports executives (including a BITKRAFT alum!), with years of experience in the industry under their belts. Anna Rozwandowicz, formerly ESL’s VP of Communications at ESL, Nicola Piggott, formerly Riot Games’ Communications Lead for esports, and Kalie Moore, formerly Head of Communications at BITKRAFT Esports Ventures, have created their firm with the goal to fill a genuine gap in the market for brands, teams and companies who want to effectively reach esports fans and can't quite speak their language. Equally, The Story Mob recognizes the enormous B2B communications opportunity. In addition to reaching their fans, teams also need to attract attention from potential investors and sponsors. The Story Mob founders have vast experience with both.

In addition to being the first esports focused communication consultancy, The Story Mob is also in the unique position of having three female co-founders, in an industry still very much dominated by male voices. Even after the #MeToo movement has shaken up the venture capital industry, it has not resulted in women receiving more funding. Only 2.2% of VC funding went to female founding teams in 2017. At BITKRAFT, we could not be more proud to support this winning team.