Acer India announced the launch of its exclusive Acer Malls at Nehru Place in Delhi and Hubli in Karnataka. The outlets will showcase the entire range of newly launched Acer products across Notebooks, Desktops, Tablets, Monitors, Projectors and Tablets. This Acer Mall is the first exclusive brand store of Acer at Hubli and fourth exclusive brand store in Delhi. The Malls are part of a new wave of Acer Malls imbibed with a new brand philosophy and path breaking retail design concept.
Opening of these stores is a stepping stone in the course of Acer’s rapidly expanding retail presence, aimed at opening a series of new Acer retail outlets across the country by the end of 2015 adding to the swelling number of over 3000 retail outlets across the country where Acer devices are available. Acer is planning to launch their next exclusive Acer Mall at Belgaum, Gurgaon, Faridabad, Chandigarh, Dehradun and Meerut in coming weeks.
At the inauguration of the Acer Mall at Hubli, S Rajendran, Chief Marketing Officer, Acer India, said, “The launch of this store is yet another step towards our aim of providing our customers an unmatched shopping experience by making the complete range of Acer products available to them. We intend to provide a unique shopping experience to our customers and enable them to browse, touch, feel and experience Acer’s latest product portfolio crafted to appeal to the needs of all segments.” He further added, “We have rapidly increased our presence in the consumer market over the last year with exciting new products, while continuing to expand our retail footprint across India.”
The Mall was inaugurated by Dr. Vijay Sankeshwar, MLC, Government of Karnataka and Chairman & Managing Director VRL Logistics Ltd. which is also a satisfied customer of Acer products. Acer will showcase its range of high end notebooks such as the Aspire R13 and Aspire V Nitro Gaming notebooks, which have many international awards under their belt such as the Red Dot Design Awards 2015 and 2015 Taiwan Excellence Awards. At the mall, consumers can obtain detailed information on new products launched, enjoy product demos and make an informed buying decision with the help of highly trained Acer representatives.
The stores also have a rich expression of Acer brand philosophy with the right combinations of brand colors, fonts, layouts etc. and immersive lighting, which together contribute to a wonderful brand experience. Acer has invested considerable amount of time and energy in understanding the art and science of consumer retail experience which reflects in the layouts of these new malls which have the products displayed at the consumer’s eye level making it easier for eyeball movement. The new design takes into consideration various aspects of retail science, which for the first time ever, is being integrated into the IT hardware shopping experience.