If fans remember, it was one thing for the DJ to go public with his and Taylor's romance, which boosted his fan numbers, but it was another thing when he stripped down for an x-rated underwear ad for Armani last year.

"Calvin shocked the world by appearing in the raunchy ads and it certainly helped raise his profile," an insider told the Sun. But following his breakup from Taylor, Calvin pulled the plug from the underwear company.

"Calvin Harris is no longer working with Armani," a spokesperson told MailOnline. The insider also told the Sun that his partnership with the brand likely ended because "it was clearly a one-off as Armani is looking for fresh talent." Also adding, "It's a mutual decision as Calvin is looking to expand his brand by incorporating his own fashion line.”

If fans remember, it was one thing for the DJ to go public with his and Taylor's romance, which boosted his fan numbers, but it was another thing when he stripped down for an x-rated underwear ad for Armani last year.

"Calvin shocked the world by appearing in the raunchy ads and it certainly helped raise his profile," an insider told the Sun. But following his breakup from Taylor, Calvin pulled the plug from the underwear company.

"Calvin Harris is no longer working with Armani," a spokesperson told MailOnline. The insider also told the Sun that his partnership with the brand likely ended because "it was clearly a one-off as Armani is looking for fresh talent." Also adding, "It's a mutual decision as Calvin is looking to expand his brand by incorporating his own fashion line.”