Schwinn Sting-Ray Bicycle Information

~~ The Schwinn Sting-Ray - The Rebirth Of Cool
( 2004 - 2006 ) ~~
It's been over 25 years since Schwinn Sting-Rays ruled America's
sidewalks, streets and alleys. Now we're taking them back, with a
totally new Schwinn Sting-Ray, built for a totally new generation...
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The
Schwinn Sting-Ray Web Site + Pages.....
Schwinn closed down the web site www.schwinnstingray.com
Please Note: The Schwinn Sting-Ray Web Site + Pages listed
in this page section are linked up to the World Wide Web Archives.
So you can view the Schwinn Sting-Ray web site even though its gone.

Web Archive is a digital library that provides access to researchers.
Some files and photos in the Web Archive Links are Not in Archives
as web archiving did not pick them up to list during the web crawl.....
Also some of the Web Archive pages may load slow as do not for get
it is a global snapshot of the www.schwinnstingray.com site and pages.

This bike is not bad at all, for a bike being sold in the mass market
like chain stores Wal-Mart - Target - ToysRus - and more. Its roughly
$180.00 The Sting-Ray bikes rolled into mass stores in mid-April 2004.
The manufacturer of this bike is Schwinn/Pacifc Cycle-Dorel Industries.

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Schwinn`s 2005 Sting-Ray Foot Scooter Review-Report

Gene`s BMX News --
Well - deck them halls with a bit of holiday spice - lalala,
But - I bet you would like to ride them halls on this new
Schwinn Sting Ray Scooter? Its cool looking.......

I took a trip to my area Target store this week and bought
one of them Schwinn Sting-Ray Scooters red/black for $99.99

Its not a bad price - that is, if your in to the scooter fad or
just a flat out Schwinn nut like my self that has to have any
thing that has the Schwinn name on it.

A Sure-stop hand brake with a alloy color matched brake lever.
You can also push down on the back fender to drag stop on
the back wheel, as this is also used as a brake to stop the scooter.
The back fender does have a skid plate built in the inter part of the
fender, making it a bit strong to do so.....

A Schwinn BMX coupon add on a style Schwinn muscle bike, - Hmmmm!
So why did the Schwinn Manta Ray Bike have this cool looking coupon on it?
Who knows why? - It realy does not fit with the style of this Manta Ray Bike.
But we all will be guessing for a long time on as to why this coupon add came
the Schwinn Manta Ray Bike.

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The Brains Behind The Sting-Ray Design. The
Schwinn Sting-Ray Comes To A End 2004-2006

A former Lompoc, CA. resident
Frank Blankenship was "messing around"
on his computer and turned out to be magic for one major bike company.

Blankenship - who grew up in town, graduated from Lompoc High School
and attended Allan Hancock College - is the brains behind the design
for the new Schwinn Sting-Ray. The retro-looking bicycle that resembles
a chopper without the engine has a motorcycle-style kick stand, pedals
that jut out from the body, a chrome fender, a 4.5-inch rear tire, a seat
with rivets in the upholstery, and flame decals.

It took about 400 hours to design and put together a presentation
to pitch it to Schwinn, but only four days for the company to respond,
Blankenship said. Before he knew it he was being flown to Schwinn's
headquarters to hammer out a deal with the company's top brass.

"The whole experience has made me think things are possible,"
Blankenship said. "I think this is a Cinderella story for messing around."

Blankenship's deal includes quarterly royalty checks on the bike
sales and merchandise with the Sting-Ray logo. The 49-year-old
said he wants to use the money to retire early.

"I told my wife that this has commercial value to it.
I thought it was going to be something."

Blankenship, a manager in Lockheed Martin's graphics department
in Marietta, Ga., said he started coming up with designs for a bike
and some off the wall things because he does not get to draw at
work anymore. He has ideas for other bicycles to pitch to Schwinn.

His design is the first Sting-Ray bike to hit sidewalks and
streets in 25 years and it is the brand's 40th anniversary bike.
Schwinn's Sting-Ray Web site boasts "The rebirth of cool has arrived."

Schwinn launched the new Sting-Ray in April 2004 and it quickly
became clear that Schwinn had something very special on there hands.
But all cool things do come to a end.... -- On September 29th, 2006
Dorel-Pacific Cycles, Schwinn launched a sad press release - PR.

Pacific Writes Off $3.5 Million In Sting-Ray Inventory

Montreal, Ontario Canada -- 09/29/2006
Dorel,
Pacific Cycles parent company, reported that second
quarter sales, totaling $436 million, were flat compared with
the same quarter last year. The companys first six-month
earnings were down 2.2 percent to $887 million.

Some of Dorls divisions where up - its baby products and juvenile
division grew 12 percent to $216 million. However, those divisions
could not offset falling sales in its bike division.

"As anticipated, the quarter was disappointing. While juvenile posted
solid revenue gains, particularly in the U.S., we are continuing to work
through issues in ready-to-assemble furniture and to stregthen Pacific
Cycle`s foundation in recreational products," said Martin Schwartz,
Dorel`s president and chief executive officer.

Dorl`s recreational/leisure division, which is dominated by Pacific Cycle,
saw revenues fall 10 percent to $100 million from $111 million last year.
Earnings from operations were down 58 percent to $6 million from $13
million. Year-to-date earnings from operations decreased 43 percent to
$13 million from $22 million last year.

Schwartz points to a major mass market customer`s invenyory reduction
initiative as the main reason for Pacific`s sales drop as well as slower
sales to other reailers. In addition, Dorel wrote off $3.5 million on its
remaining Sting-Ray bicycle inventory to lower prices and help move it
through the channel.

Going forward the company expects sales during the second half of the
year to be better. Inventory levels at mass retailers are low so orders
are expected to pick up.

Wal-Mart`s bicycle boutique concept has proved a sales success for
Pacific`s
Schwinn and
Mongoose brands. According to Schwartz, the
retailer plans to roll out six more stores with the IBD-like departments,
as well as retrofit some existing stores with the concept, something
Pacific expects will increase profits.

"Our IBD business was up 29 percent in the second quarter, so the
plan to make
GT exclusive to this channel has been the right one,"
Schwartz said.

The company also is renewing its commitment to e-bikes and will launch
entirely new bikes this fall at Eurobike. Featuring new battery technology
that promises range and weight savings, the company thinks electric bikes
may be coming of age.

For the first time in June, Pacific Cycle shipped more than $1 million
worth of Schwinn
Scooters, the highest amount for a single month
since the line was introduced.

This reflects EPA certification of the units in all 50 U.S. states and
continued growth of the dealer network, which doubled over the quarter
to 156. Pacific hopes to have a 150cc scooter on the market shortly.

January 2007 - From The Official SchwinnBike.com FAQ Web Page.
Q8: Sting-ray Choppers

Q8: If you've bought a Sting-ray chopper and have parts and/or
warranty questions, you'll need to contact the Sting-ray service
team at 1-800-626-2811 prompt 1. We aren't able to process parts
requests via e-mail, but the technicians at the service center
will be able to help you with the parts and information you need.

The choppers are no longer in production and are becoming increasingly
difficult to find through retail channels. We do not, unfortunately,
have any way to track which models, sizes, or colors, if any, a specific
store has in stock.