Account Campaigns Pro View

After you've created your first campaign, the first screen you'll see when logging into Rank Ranger provides a convenient view of all of the Campaigns in your account. This screen can be customized to display campaign data in the format each individual account user prefers.

Data displayed on this account campaigns summary screen is updated weekly on Mondays and can be manually refreshed using the Last Update option.

You can learn more about the Classic and Screenshot View options in the Account Campaigns documentation, below we'll cover the highly customizable Pro View.

Campaign Keyword Limit
There is a maximum limit of 1000 keywords per campaign in order to ensure efficient report generation and convenient viewing of these screens. Adding more than 1000 keywords to a campaign will cause some functionality to be disabled.

Search Metrics Settings

Search Engines: the number of search engines the keywords are being tracked on.

Visibility Score: is calculated per keyword for keywords that are ranking in the top 30 search engine results for each search engine tracked in the campaign (learn more about Visibility Score calculation).

Gain & Loss (daily): green upward arrow represents the number of keywords that increased in rank since the previous day, and red downward arrow represents the number of keywords that decreased in rank since the previous day.

Overall Performance: the overall keyword performance change within the campaign from the first day that you added the keywords (Day 1) vs. the current day (Today). We check and compare only the keywords that are ranked on both Day 1 & Today - and that rank at least in the top 100 search engine results. If a keyword didn't rank at all we can't consider it because we can't calculate it.

Fig. 7. Rank Metrics with display example

Filter Search Engines

To exclude the display of specific search engines, click to remove the check mark in the corresponding check box.

Fig. 8. Filter Search Engines settings

Last Update

Campaign summary data is refreshed weekly for Campaigns Pro View.

For daily rank updates, full search engine rank tracking reports can be quickly accessed by clicking the View Reports link at the bottom of the Search metrics.

Toggle on the Last Update option to display the date that the selected metrics were updated. Hover over the area following the date to enable the refresh icon and click it to obtain the latest data available for each data type (e.g., rank and traffic can be updated daily, links are tracked weekly).

Last Update: Analytics data is refreshed every Monday for this screen in order to provide data at the beginning of most people's work week, if you enable the Last Update option then the date will display along with a hover over option to refresh the data when needed during the week. Daily traffic data is available in our Google Analytics reports which can be quickly accessed by clicking the View Reports link at the bottom of the Traffic section on the Campaigns Pro View screen.

Fig. 10. Traffic settings with display example

Traffic Medium Breakdown

If you enable the Medium Breakdown option for any traffic metric, then data will be presented in a Pie Chart or List format (depending upon the Visual settings selected) for the applicable traffic medium (e.g., Direct, Paid Search, Email, Organic Search, Referral, Social or Other).

Clicks: the number of clicks from Google search results page that landed the user on the tracked website.

Impressions: the number of links to your site that displayed as a result of a user query in Google search results on a page that the user viewed (does not require the user to scroll to the link).

Position: the average position of the topmost result from your site (more information).

CTR (Click-Through-Rate): the number of clicks divided by the number of impressions.

Last Update: Search Console data is refreshed every Monday for this screen in order to provide data at the beginning of most people's work week, if you enable the Last Update option then the date will display along with a hover over option to refresh the data when needed during the week. Please be advised that there can be a delay of up to 5 days between the time Google compiles this data and releases it via their API to our platform.

Fig. 14. Search Analytics metrics options with example display.

Link Metrics Settings

Managed Links and Backlinks

Select the Link Metrics you want displayed:

Status Breakdown: the number of links broken down by status type.

Backlinks (Majestic): the number of backlinks and referring domains for the tracked domain as recorded by Majestic.

Majestic Trends Chart: the backlink and referring domains trends reported for the tracked domain by Majestic during the past 6 months.

Backlinks (Ahrefs): the number of backlinks for the tracked domain as recorded by Ahrefs.

Ahrefs Trends Chart: the backlink trends reported for the tracked domain by Ahrefs during the past 6 months.

Last Update: Link data is refreshed weekly on Monday, if you enable the Last Update option then the date will display.

Fig. 15. Link Metric options with an example of how they display. Clicking the +Add Link button launches Link Manager.

Managed Links Status Descriptions

Valid Link status is displayed in different colors based on the way the link source website has coded the link, for example:

Anchor text matched

Anchor text does not match, but link is correct

Link marked as no follow

Dead Link status includes:

Host (the site hosting the link source page) not found

Link does not exist on host

Fig. 16. Managed Links Status Breakdown

Filters & Presets

Search, Filter by Profile or Industry and Select a quick Preset

Enter a campaign name and click the Search button to quickly bring that campaign into view.

Select a Profile to filter the Account Campaigns Pro View screen for a specific group of campaigns.

Select an Industry to filter the Account Campaigns Pro View screen for a campaigns associated with a specific industry.

Select a Preset to quickly change the type of data displayed on this screen.

Preset: Social Marketer

Campaign Details, Analytics Traffic and Social Metrics

This preset was built for the Social Marketer interested in traffic sessions, new users, conversions and transactions that are the result of social media engagement. Statistics for Facebook, Twitter, LinkedIn, YouTube and Instagram provide a quick snapshot of a company's social popularity.

fig. 24. Social Marketer Account Campaigns preset example

API Campaign Summary Display

API Campaign Details

SEO Intelligence SERP API packages, such as our Rank Top 50 + SERP Features, do not include platform reports so the Account Campaigns Pro View includes the number of search keywords and search engines, along with a convenient link to the API Console for easy construction of API requests. In this view, the words "Keywords" and "Search Engines" link directly to the campaign's Keywords Settings and Search Engines Settings screens.

fig. 25. API Account Campaigns example display

Set Targets for Goal Achievement

Target Results

Hover over a metric result and click the Target icon to set a goal.

fig. 26. Metric Target icon

Positive Results

Positive results display a green indicator. In this example, the Average Rank is 13.88 and since the Target Value is set at less than 20, the results display with a green background.

fig. 27. Goal settings indicating a positive result

Negative Results

Negative results display a red indicator. In this example, the Average Rank is 13.88 and since the Target Value is set at less than 10, the results display with a red background.

fig. 28. Goal settings indicating a negative result.

Multiple Goals

When metric results achieve both positive and negative goals, the indicator is yellow. In this example, the Average Rank is 13.88 and since the Target Values are set at less than 20 and greater than 10, the results display with a yellow background.