Hawaiian Airlines - Japanese Website

With the inaugural flight of its Japan-Hawaii (Haneda-Honolulu) route approaching, Hawaiian Airlines needed its website and reservations system to appeal to the Japanese traveler to Hawaii.

In May 2010, PRTech started developing an international website that could be tailored for travelers in different languages.

PRTech created step-by-step tutorials to help the Japanese with enrolling in the Hawaiian Miles program and with booking reservations online.

PRTech created step-by-step tutorials to help the Japanese with enrolling in the Hawaiian Miles program and with booking reservations online.

In May 2010, PRTech started developing an international website that could be tailored for travelers in different languages. By July 1, Hawaiian Airlines was able to launch phase 1 of the Japanese website, enabling travelers to book Hawaiian Airlines reservations online.

Phase 1 entailed CMS integration to facilitate updating content by Hawaiian Airlines and customized reservation forms with appropriate content for the Japanese market.

"We eliminated some content that was not pertinent to the Japanese market and tailored other parts to be culturally sensitive," said lead developer, Yumiko Tsutsumi. "Specifically, we created step-by-step tutorials to help the Japanese with enrolling in the Hawaiian Miles program and with booking reservations online."

Phase 2 is the website's Hawaiian Miles program for which information will be translated and added to the reservations booking system.

The international Hawaiian Airlines website has been designed to accommodate additional versions in other Asian languages as well.