The perfect brief

Bubblegum CEO, Rodney Bunker, led yesterday one of the training sessions organized by the ANEFP. The mission: to explain how to make the perfect brief to various representatives of self-care marketing. It was established the idea that a brief is not a mere document, but the key to carry any brand to triumph. The assistants had the chance to make a brief from a real succesful case behind of which are the irreverence and creativity of Bubblegum.