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Olympus TOUGH TG-810 is “Crushproof”

The Olympus TG-810 is the latest in the TOUGH lineup. As the flagship camera in this line, Olympus has now upped the ante, claiming that the TG-810 is “crushproof.” Other adjectives that describe this camera’s ruggedness include, waterproof, shockproof, freezeproof and scratch resistant. Frankly, I’m a little disappointed that Olympus makes a camera that is crushproof, yet only scratch resistant…

All jokes aside, the TG-810 leads headlines Olympus’ lineup of rugged cameras with a 14MP sensor, 5x optical zoom (28-140mm equivalent), 720p HD video capture and a nice 3-inch, 920k-dot resolution LCD. Additionally, the TG-810 sports a GPS unit and electronic compass, which makes it even more of an outdoor-ready camera.

The TG-810 should be available in April at an initial retail price of $399.99. Check availability on Amazon.com.

More details in the press release below.

Olympus TOUGH TG-810 Press Release

Hamburg, 2 March 2011 – Just when everyone thought the TOUGH range couldn’t get any tougher, Olympus launches the ultimate indestructible camera. The new OLYMPUS TOUGH TG-810 delivers fabulous-quality HD movies and stills – and something just as valuable: unlimited peace of mind. This state-of-the-art TOUGH blows the competition away with record-breaking ruggedness and unique TOUGH technology. The stats speak for themselves. The TOUGH flagship is the world’s first camera that’s crushproof* to a weight of 100kg, so an adult can tread on it and it’ll keep going fine. Thanks to double-durable lens and port technology, the TG-810 is also waterproof*, shockproof*, freezeproof* and scratch resistant to an unprecedented degree. With its built-in manometer, unique three-sensor GPS & Electronic Compass and high-resolution, glare-resistant HyperCrystal III LCD, this stylish camera is the ideal companion for an active lifestyle – from home to hotel to a hike through the Himalayas. Packed with advanced automatic features for easy shooting in tricky conditions, the new TOUGH captures memories just like they happened, and keeps them extra safe for sharing wirelessly with friends and family. The OLYMPUS TOUGH TG-810 is available for €299 from mid-March 2011.

The toughest ever TOUGHYou don’t have to live like a stuntman to abuse a camera. But with the OLYMPUS TOUGH flagship, you could. It’s the world’s first camera that’s crushproof up to a weight of 100kg. But that’s just the start. A sliding double lock mechanism and additional metal lens barrier ensure the TG-810 is waterproof to a huge depth of 10m, shockproof to a height of 2m and freezeproof to -10°C. There’s even a built-in manometer to make sure you don’t dive too deep. Just as well. Because this camera is packed with ingenious technology that’s hard to find elsewhere – and makes it a joy to capture photos and HD movies, whatever the weather, wherever you are.

The safest and smartestThe best cameras (and mobile phones) often come with GPS. But only Olympus’ GPS & Electronic Compass has three sensors to record the direction the camera is pointing (even when it’s turned off). That makes it an excellent piece of kit for finding your way in unfamiliar surroundings. It displays more than 700,000 nearby geographic and natural points of interest – the maximum for a GPS-equipped camera. At a glance, users can check their latitude, longitude and altitude, shooting direction, the date and time or air and water pressure. In the water, the TG-810 really comes into its own. i-Underwater Snapshot, one of four underwater settings, detects when the camera is submerged and adjusts white balance automatically to ensure beautiful, worry-free shots – even in optional 3D. No matter the element, the 5x wide optical zoom lens (28-140mm**) provides precision and flexibility, while the large, three inch 920,000 dot high-definition HyperCrystal III LCD reproduces images on the spot in very high quality.

The best of the bestLike the other two OLYMPUS TOUGH cameras, the TG-810 offers high-end features that make editing and sharing a breeze, for example Eye-Fi card compatibility that lets users automatically transfer images wirelessly to a website or PC.

The TG-810 is available in silver and black for €299 from mid-March 2011.OLYMPUS TOUGH TG-810
Toughness