How dpp started their logo design journey

Summary

Lift is an expressive and elegant framework for writing web applications. Lift Workshop provides training and community building for web developers who use Lift.

Company name

Lift Workshop

What inspires you and how do you envision the design for your business?

Lift Workshop provides training and community building for web developers who use Lift. The Lift community is a responsive, caring, intelligent, skilled, and diverse set of folks. Lift Workshop will train developers to use Lift and be part of the excellent Lift community.

The logo should look similar to the existing Lift logo and should evoke a sense of innovation, creativity, and community. The logo should appeal to the hip Web 2.0 crowd as well as the more traditional "suits" who program in Java.

Wants

- Colors similar to and complementary with the existing Lift logo.
- Appeal to a broad spectrum of web developers from the hippest San Francisco guys to the most conservative Java coders.
- Sharing, exchange, and a sense of community.
- Training and education.