Hearst Magazines and HGTV Collaborate on New Lifestyle Magazine Concept

First Test Issue to Hit Newsstands in Fall 2011
(April 07, 2011)

NEW YORK, NY -- (Marketwire) -- 04/07/11 -- Hearst Magazines, one of the world's largest publishers of women's magazines, and HGTV, America's leader in home and lifestyle programming, today announced that they are partnering to test a new magazine in the market starting in fall 2011. Entitled HGTV Magazine, the publication will explore the themes covered in HGTV's popular programming, as well as lifestyle content that goes beyond what's featured on the network.

Sara Peterson, formerly editor of Coastal Living, is HGTV Magazine's editor-in-chief. The first two test issues will feature HGTV talent throughout its pages, offering readers personal tips, tricks and expertise, as well as a behind-the-scenes look at their shows. Content will include real estate, decorating, home renovation, gardening, entertaining and food.

The debut test issue will hit newsstands nationwide in October, followed by a second test issue in January 2012. Hearst and HGTV will use the test period to gauge consumers' interest in the concept ahead of a possible full-scale launch in 2012.

"We're pleased to be testing this new magazine in the market, once again partnering with Scripps Networks. Our first joint venture, Food Network Magazine, is currently the #1 selling food magazine on newsstands," said David Carey, president, Hearst Magazines. "Hearst is known for its successful partnerships and HGTV's enormous fan base and rich lifestyle content dovetails well with our expertise at delivering entertaining and compelling content."

"We're encouraged by the enormously positive response Hearst and our parent company, Scripps Networks, have received with Food Network Magazine," said Jim Samples, president, HGTV. "We expect that HGTV's collaboration with Hearst in the form of a lifestyle publication will resonate with our millions of viewers, as well as with new consumers who are passionate about their homes and the lives they live in them."

ABOUT HEARST MAGAZINESHearst Magazines is a unit of Hearst Corporation (www.hearst.com), one of the nation's largest diversified communications companies with interests in magazines, newspapers, digital media, business media and television. As one of the world's largest publishers of monthly magazines, Hearst Magazines publishes nearly 200 editions around the world, including 14 U.S. titles and 20 magazines in the United Kingdom, published through its wholly owned subsidiary, The National Magazine Company Limited. Hearst Magazines is a leading publisher of monthly magazines in the U.S. in terms of total circulation (ABC June 2010) and reaches 73 million adults (Spring 2010 MRI).

Hearst Magazines Digital Media, a unit of Hearst Magazines, is dedicated to creating and implementing the digital strategy for Hearst's magazine brands and other sites which serve the company's consumer audience. The unit has launched, re-launched or acquired 24 websites and 10 mobile sites for brands such as Cosmopolitan, Popular Mechanics, Esquire, Good Housekeeping, Marie Claire and Seventeen, as well as digital-only sites such as Delish.com, a food site in partnership with MSN; TheDailyGreen.com; MisQuinceMag.com; RealBeauty.com; social shopping site Kaboodle.com; and consumer health site RealAge.com. Hearst Magazines has published more than 65 applications and digital editions for the iPad, iPhone and iPod Touch, as well as the Droid platform.

ABOUT HGTVHGTV, America's leader in home and lifestyle programming, is distributed to more than 99 million U.S. households and is one of cable's top-rated networks. HGTV's website, HGTV.com, is the nation's leading online home-and-garden destination that attracts an average of 5 million unique visitors per month.