iCGL BRAND BUILDING

Logo Design, Branding, Print Design, Web Design

I had the opportunity to work on projects of all kinds during my stay as an in-house graphic designer for iCGL, a subsidiary of Carnegie Mellon University that works with international businesses and governments to create custom academic programs.

One of these projects included the rebranding of the company. In creating a new corporate identity, outreach, connections, and partnerships were concepts that the leadership wanted to consider and reflect in the logo. Inspiration for this concept came from looking out the office windows toward the city’s "Sister Bridges" that span the Allegheny River.

The concept of a bridge is representative of the company outreach to clients and abilities to connect them to their goals.