Small, designed-to-help tools are outpacing traditional marketing efforts — like blogging — in surprising ways. This guide will introduce the concepts of tiny side products while laying the foundation for your first one.

Contents

What is a Tiny Side Product?

Beat the burden of blogging

Introspecting your assets

Packaging

Launching

Maintenance

What can a Tiny Side Product do for you?

The goal isn’t to create a tangential business or new revenue streams, but to leverage existing know-how and valuable by-products to add value to to your core efforts. It could be an ebook, email course, a small piece of software, or something far beyond.

The point is, everyone is busy and your blog posts are likely adding to the noise. By putting together a tiny side product, you can reduce or eliminate your blogging hours and expect some of these types of outcomes:

Generate leads and donations

Create trust and authority

Fill a recruitment pipeline

Inspire collective action

Grow your audience

Improve your search rankings

Alter your brand positioning

Boost company or team morale

Get press/social media attention

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