Humble Brag Example: When girls post half naked selfies on Instagram with a lame caption about “body positivity” and “how far they’ve come”, etc., pretending like the whole point of the pic isn’t to simply get max likes and compliments

A typical and popular approach is to use a disingenuous complaint about something, a self-deprecating statement or a comment on something completely innocuous, as a vehicle to deliver the real message, which invariably shows the person in a favourable light. In fact it shows what Slapdick they are.

This is when people tell stories that are mostly true or at least plausible, and it may seem like innocent casual conversation at first, but then the real message is delivered through some sort of subtle self-promotion. Then you wonder whether ANY of the damn story was real or if it was all contrived so the speaker can brag about how wonderful they (think they) are in some way.

Girl: OMG Nick Jonas was at the Packers game yesterday and he sat in the row in front of us and he just kept turning around staring right at me and I was like wtf is he staring at. #humblebrag

Everyone: Wow, Tony is such a good chiropractorGeorge: I know right, when I hurt myself from being super awesome at Kung Fu and accidentally killing my sensai because I don't know my own skills, he was able to push all my ribs back inside my body. Everyone was so jealous that I could come back from an injury like that and I am now the new sensai.
Everyone Else: *humble brag*