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This has always been about a feeling. Hard to define. Hard to describe. But if you remember the first time you took off pedaling down the street on two wheels, you've had a taste of it. Getting on a Harley-Davidson® motorcycle is nothing more – and nothing less – than a way to get the most of that feeling out of life. Our design philosophy is simple: Everything we do, every technology we invent and every motorcycle we reinvent must increase that feeling for you, the rider. That's the reason for the biggest new product launch in the 115-year history of the Motor Company. Eight all-new Softail® models with an all-new frame and the modern, refined power of the Milwaukee-Eight® V-Twin engine. All built to deliver more of the feeling for why you ride a Harley-Davidson® motorcycle. When you throw a leg over any one of them, the feeling will blow you away.