Smart business video has a profile

It's kind of like when you setup your profile on a social network, and you define who you are, and your background, and what you're all about.

The same thing is important with each video, the way it's titled, and how it's described, and what keywords are used, and all the places on the internet where it can be found. These are the important things that the search engines want to index, to best align your online video message with how people are searching.