Category: Facebook Marketing

I’m Not That Guy A lot of people say, “Brian Carter. Oh, he’s that Facebook guy or that Facebook ad guy.” That’s sort of true right now, not really true, because in 2000, I was an SEO guy, in 2005 I was an ad words guy. In 2009, I was really big into Twitter. In […]

Everything has changed. We’ve got social marketing. We’ve got Facebook marketing. We’ve got a lot of mobile changes. Finally, mobile is huge and a lot of Facebook ads, if you don’t choose specific desktop placements, like maybe 90% of your Facebook ads are going to show up on mobile. That’s a huge change so things […]

When we do lead generation for clients- we have achieved $0.32 B2C leads and $1.82 B2B lead with quizzes! We help them create quizzes, ebooks, checklists, whitepapers, and then run Facebook ads to generate the leads. Why? Most people won’t buy the first time they hear about you. If you want customers, you need a list […]

There’s an assumption in social media that if we get fans or followers and cultivate and invest in those relationships, that will create buyers- and possibly even loyal customers. Well, you know what they say about assumptions, don’t you? (If you don’t, ask somebody- I’m not going to say it here, because it’s a little inappropriate!) What if […]

Facebook video is huge- Facebook reported seeing 100 million hours of daily video watch time near the end of 2015. And with the newer “related videos feature,” where people are automatically served another video after their current one, you can bet video views have grown dramatically from there. There are a lot of Facebook video options: Facebook Live Facebook video […]

You’ve got to test more ideas in digital marketing and social media. Because if you only text one post or one post a day or one ad a week, you’re only going to discover so much stuff and you’re only create so much stuff and you’re only going to get a certain level of results. […]

If you’re going to do digital marketing or social marketing you have to have geeks or you have to get a little geeky. What does that mean? You need to get into the analytics, you need to look at your metrics, you have to start keep a track of these stuff. You can’t just put […]

There’s really no point to posting something on Facebook if people aren’t going to be engaged in it. If they don’t watch it or click on it or something, people aren’t going to see it very much and they’re going to stop seeing your stuff. That’s how the Facebook algorithm works. Whether you are a […]

I mean it’s obvious why Facebook video rocks, right? I mean you see a ton of it in your news feed. Right? It’s always there. Facebook live, Facebook edited videos, it’s constantly there and you’re getting pulled in from one video to another through that carousel experience. You may be watching a sequence of videos […]

Facebook is the king of social media. It has the most users and the best advertising platform. You absolutely have to be marketing on Facebook. Everyone does. Period. And because of the organic reach problem you have to be advertising on Facebook if you want to market on Facebook. But Facebook advertising is a blessing, […]