Smart AuthorFri, 27 Apr 2018 17:00:00 +0000Fri, 09 Nov 2018 17:35:56 +0000Libsyn WebEngine 2.0http://smartauthor.libsyn.com/website
enhttp://smartauthor.libsyn.com/websitehttp://static.libsyn.com/p/assets/7/8/1/2/7812c6da8b5a8e15/markfinal3_png.pngSmart AuthorMark Cokerbookmarketing,bookpublishing,ebooks,howtopublishabook,howtopublishanebookcleanmc@smashwords.comserialPublishing in the Classroom (E16)Fri, 27 Apr 2018 17:00:00 +0000Publishing in the classroom. When high school students are given the chance to publish their writing as an ebook, it helps them gain a new appreciation for the written word. Mark Coker shares details of an innovative writing project in Los Gatos, California where each year high school students collaborate to write and publish a poetry anthology that is sold in all the major ebook stores.

Learn how you, as a writer, reader, educator or concerned citizen, can launch similar ebook publishing programs in your community.

]]>Publishing in the classroom. When high school students are given the chance to publish their writing as an ebook, it helps them gain a new appreciation for the written word. Mark Coker shares details of an innovative writing project in Los Gatos, California where each year high school students collaborate to write and publish a poetry anthology that is sold in all the major ebook stores.

Learn how you, as a writer, reader, educator or concerned citizen, can launch similar ebook publishing programs in your community.

]]>16:31cleanebook,education,poetry,classroom,publishing,selfpublishing16fullMark CokerHow to Earn Free Press Coverage (E15, P6 of 6)Fri, 26 Jan 2018 17:00:00 +0000How to earn free press coverage to elevate your author brand and drive demand for your books. You'll also learn how to write a press release and how to promote your news to mainstream media. This is part six in Mark Coker's six-part serialization of the Smashwords Book Marketing Guide. This six-part marketing series began with episode 10 of the Smart Author Podcast. Full transcript of this and all other episodes available at https://smashwords.com/podcast]]>How to earn free press coverage to elevate your author brand and drive demand for your books. You'll also learn how to write a press release and how to promote your news to mainstream media. This is part six in Mark Coker's six-part serialization of the Smashwords Book Marketing Guide. This six-part marketing series began with episode 10 of the Smart Author Podcast. Full transcript of this and all other episodes available at https://smashwords.com/podcast]]>48:48cleanpress,how,to,media,relations,write,release,publicity15fullMark CokerSocial Media Strategies for Authors (E14, P5 of 6)Fri, 19 Jan 2018 17:00:00 +0000Social media for authors. Learn how to get more from Twitter, Facebook and LinkedIn. This is part five in the Smart Author podcast’s six-part audio serialization of the 2018 edition of the Smashwords Book Marketing Guide, a free ebook coming out at the end of January, 2018. This serialization began with Episode 10 of the Smart Author podcast. Full transcript available at https://smashwords.com/podcast]]>Social media for authors. Learn how to get more from Twitter, Facebook and LinkedIn. This is part five in the Smart Author podcast’s six-part audio serialization of the 2018 edition of the Smashwords Book Marketing Guide, a free ebook coming out at the end of January, 2018. This serialization began with Episode 10 of the Smart Author podcast. Full transcript available at https://smashwords.com/podcast]]>28:35cleansocial,facebook,twitter,linkedin,marketing,media,authors,author,promotion,ebooks14fullMark CokerBook Marketing Promotion (E13, P4 of 6)Fri, 12 Jan 2018 16:30:00 +0000Learn 25 book promotion tips. The tips are grouped in logical order to roughly correspond to the different stages of a book's marketing, from pre-launch to launch to post-launch. These tips can be implemented in any order at any stage of an author's publishing journey. This is part four of Mark Coker's six-part serialization of the Smashwords Book Marketing Guide. Show notes at https://smashwords.com/podcast]]>Learn 25 book promotion tips. The tips are grouped in logical order to roughly correspond to the different stages of a book's marketing, from pre-launch to launch to post-launch. These tips can be implemented in any order at any stage of an author's publishing journey. This is part four of Mark Coker's six-part serialization of the Smashwords Book Marketing Guide. Show notes at https://smashwords.com/podcast]]>37:02cleanebook,marketing,book,promotion,ebooks,smashwords13fullMark CokerAutopilot Book Marketing (E12, P3 of 6)Fri, 05 Jan 2018 20:31:18 +000017 tips to leverage your book to sell more books, build your social media platform and catalyze word of mouth. Part 3 of 6 in Mark Coker's six-part serialization of the new 2018 edition of the Smashwords Book Marketing Guide.]]>17 tips to leverage your book to sell more books, build your social media platform and catalyze word of mouth. Part 3 of 6 in Mark Coker's six-part serialization of the new 2018 edition of the Smashwords Book Marketing Guide.]]>44:32cleanmark,ebook,smart,marketing,book,author,ebooks,coker,smashwords12fullMark CokerBook Marketing Foundation (E11, P2 of 6)Fri, 29 Dec 2017 17:00:00 +0000Learn ebook marketing. Part 2 of 6. This episode explores author brand-building, knowledge-building, platform-building and distribution. 17 book marketing tips are presented, all of which help the author build a solid marketing foundation. Mark Coker reads from chapter 2 of the new 2018 edition of the Smashwords Book Marketing Guide which comes out in late January, 2018.

Full transcript at https://smashwords.com/podcast

This six-part series on book marketing is best listened to serial from Episode 10 (Part 1 of 6) onward.

]]>Learn ebook marketing. Part 2 of 6. This episode explores author brand-building, knowledge-building, platform-building and distribution. 17 book marketing tips are presented, all of which help the author build a solid marketing foundation. Mark Coker reads from chapter 2 of the new 2018 edition of the Smashwords Book Marketing Guide which comes out in late January, 2018.

Full transcript at https://smashwords.com/podcast

This six-part series on book marketing is best listened to serial from Episode 10 (Part 1 of 6) onward.

]]>41:34cleanebook,marketing,book,smashwords11fullMark CokerBook Marketing (E10, P1 of 6)Fri, 22 Dec 2017 16:30:00 +0000Learn ebook marketing, Part 1. Introduces listeners to this special six-part series on book marketing, which guides writers step-by-step from the basics of book marketing to more advanced topics. In this SMART AUTHOR podcast exclusive, Mark reads the new 2018 edition of the Smashwords Book Marketing Guide. This episode covers an introduction to book marketing and then concludes by describing 23 free book marketing tools available to Smashwords authors and publishers. This six-part book marketing series is best listened to serially from Episode 10 onward. Full transcript at https://smashwords.com/podcast]]>Learn ebook marketing, Part 1. Introduces listeners to this special six-part series on book marketing, which guides writers step-by-step from the basics of book marketing to more advanced topics. In this SMART AUTHOR podcast exclusive, Mark reads the new 2018 edition of the Smashwords Book Marketing Guide. This episode covers an introduction to book marketing and then concludes by describing 23 free book marketing tools available to Smashwords authors and publishers. This six-part book marketing series is best listened to serially from Episode 10 onward. Full transcript at https://smashwords.com/podcast]]>40:44cleanebook,marketing,book,self,publishing,ebooks10fullMark CokerIndie Author Manifesto (E9)Fri, 08 Dec 2017 11:00:00 +0000The indie author revolution and the struggle for free expression. Learn the fascinating history behind the centuries-old struggle for free expression. Mark shares how the roots of today's indie author movement reach back to the introduction of Gutenberg's printing press. Gutenberg's printing press enabled mass communication of the written word, but also led to enormous social, cultural and political upheaval as those in power sought to control free expression by controlling the printing press. Mark carries the story forward to the present where he explains how ebooks helped democratize book publishing by putting the printing press in the hands of all writers. He reads his Indie Author Manifesto, first published in 2014, which describes the ethos, attitudes and desires of indie authors.

Show notes and full transcript at https://smashwords.com/podcast/9

]]>The indie author revolution and the struggle for free expression. Learn the fascinating history behind the centuries-old struggle for free expression. Mark shares how the roots of today's indie author movement reach back to the introduction of Gutenberg's printing press. Gutenberg's printing press enabled mass communication of the written word, but also led to enormous social, cultural and political upheaval as those in power sought to control free expression by controlling the printing press. Mark carries the story forward to the present where he explains how ebooks helped democratize book publishing by putting the printing press in the hands of all writers. He reads his Indie Author Manifesto, first published in 2014, which describes the ethos, attitudes and desires of indie authors.

Show notes and full transcript at https://smashwords.com/podcast/9

]]>41:27cleanprinting,mark,press,history,book,indie,reformation,publishing,author,protestant,ebooks,censorship,coker,gutenberg9fullMark CokerArt of Delusion (E8)Fri, 24 Nov 2017 16:30:00 +0000All writers can face dark days when the reasons to quit feel more sensible than the reasons to power on. In this episode, Mark teaches writers how to find the strength to persevere during the inevitable ups and downs of the writer’s life. He concludes by sharing twenty tips for publishing success, and shares how to find joy and strength in the journey of self-publishing. Show notes at https://smashwords.com/podcast]]>All writers can face dark days when the reasons to quit feel more sensible than the reasons to power on. In this episode, Mark teaches writers how to find the strength to persevere during the inevitable ups and downs of the writer’s life. He concludes by sharing twenty tips for publishing success, and shares how to find joy and strength in the journey of self-publishing. Show notes at https://smashwords.com/podcast]]>27:05cleanwriting,books,art,life,marketing,business,book,sales,attitude,ethics,publishing,writers,author,strength,satisfaction,kindness,hardship,authorship,delusion8fullMark CokerSmashwords Survey 2017 (E7)Fri, 17 Nov 2017 16:30:00 +0000Learn what makes readers respond to your books. The annual Smashwords Survey takes a quantitative, unconventional approach to identifying best practices that make books more desirable and more enjoyable to readers. Mark Coker discusses the results of this sixth annual survey, and provides new data never before released prior to this podcast. Supplemental show notes at https://smashwords.com/podcast]]>Learn what makes readers respond to your books. The annual Smashwords Survey takes a quantitative, unconventional approach to identifying best practices that make books more desirable and more enjoyable to readers. Mark Coker discusses the results of this sixth annual survey, and provides new data never before released prior to this podcast. Supplemental show notes at https://smashwords.com/podcast]]>50:46cleanfantasy,ebook,romance,discovery,survey,authors,publishing,writers,retailers,ebooks,2017,selfpublishing,smashwords,preorders7fullMark CokerMarketing eBooks to Libraries (E6)Marketing to LibrariesFri, 10 Nov 2017 16:30:00 +0000Sell your ebook to libraries. Learn how libraries select, curate and purchase ebooks. Learn how a successful library ebook marketing strategy can help you sell more books at retail as well. Supplemental show notes at https://smashwords.com/podcast]]>Sell your ebook to libraries. Learn how libraries select, curate and purchase ebooks. Learn how a successful library ebook marketing strategy can help you sell more books at retail as well. Supplemental show notes at https://smashwords.com/podcast]]>20:49cleanwriting,ebook,marketing,selling,public,classroom,publishing,ebooks,curation,libary,libaries6fullMark CokerWorking with Beta Readers (E5)Fri, 03 Nov 2017 15:30:00 +0000Beta readers help you write a better book. Learn everything you need to know to plan and organize a successful beta reader round. 26 minutes. Supplemental show notes at https://smashwords.com/podcast]]>Beta readers help you write a better book. Learn everything you need to know to plan and organize a successful beta reader round. 26 minutes. Supplemental show notes at https://smashwords.com/podcast]]>22:59cleanwriting,mark,editing,beta,tutorial,book,self,howto,publishing,readers,coker,selfpublishing,develoopmental5fullMark CokerEbook Preorder Strategy (E4)Fri, 27 Oct 2017 16:00:00 +0000Sell more ebooks with preorders. Provides in-depth strategy advice for how to create, plan and promote your preorder. Ebook preorders are one of the most exciting, most underutilized book marketing tools. Make your next book launch more successful with ebook preorders. Supplemental show notes at https://smashwords.com/podcast]]>Sell more ebooks with preorders. Provides in-depth strategy advice for how to create, plan and promote your preorder. Ebook preorders are one of the most exciting, most underutilized book marketing tools. Make your next book launch more successful with ebook preorders. Supplemental show notes at https://smashwords.com/podcast]]>22:53cleanmark,ebook,marketing,book,promotion,ebooks,coker,preorder,smashwords,preorders4fullMark CokerBestseller Secrets (E3)Fri, 27 Oct 2017 16:00:00 +0000Learn 16 secrets of the bestselling ebook authors. Learn the most important best practices for successful ebook publishing. Learn how to make your book more discoverable and more desirable to more readers. We examine pricing strategy, cover design, metadata (what it is, and how it makes your book more discoverable), copyright, piracy, selling to libraries, top retailers, distribution, and preorders. Supplemental show notes at https://smashwords.com/podcast]]>Learn 16 secrets of the bestselling ebook authors. Learn the most important best practices for successful ebook publishing. Learn how to make your book more discoverable and more desirable to more readers. We examine pricing strategy, cover design, metadata (what it is, and how it makes your book more discoverable), copyright, piracy, selling to libraries, top retailers, distribution, and preorders. Supplemental show notes at https://smashwords.com/podcast]]>01:14:13cleanmark,editing,marketing,book,best,practices,publishing,distribution,ebooks,coker,smashwords,preorders3fullMark CokerIntroduction to eBook Publishing (E2)eBook Publishing Primer (E2)Fri, 27 Oct 2017 16:00:00 +0000Introductory primer to ebook publishing. Learn how easy, fast and free it is to self-publish an ebook. Mark Coker presents a complete ebook publishing checklist. You'll learn how to produce, publish, price and promote an ebook. You'll learn how to make your book discoverable and purchasable by millions of readers around the globe. Supplemental show notes at https://smashwords.com/podcast 45 minutes.]]>Introductory primer to ebook publishing. Learn how easy, fast and free it is to self-publish an ebook. Mark Coker presents a complete ebook publishing checklist. You'll learn how to produce, publish, price and promote an ebook. You'll learn how to make your book discoverable and purchasable by millions of readers around the globe. Supplemental show notes at https://smashwords.com/podcast 45 minutes.]]>37:39cleanebook,tutorial,book,publishing,primer,ebooks,selfpublishing,smashwords,masterclass,indieauthorIntroductory primer to ebook publishing. Learn how easy, fast and free it is to self-publish an ebook. Mark Coker presents a complete ebook publishing checklist. You'll learn how to produce, publish, price and promote an ebook. You'll learn how to make your book discoverable and purchasable by millions of readers around the globe. Supplemental show notes at https://smashwords.com/podcast 45 minutes.2fullMark Coker7 Publishing Trends (E1)7 Publishing Trends (E1)Fri, 27 Oct 2017 16:00:00 +0000Trends shaping the future of authorship and book publishing. Mark identifies seven key trends and explores what these trends mean for your future as an author. You’ll learn why there’s never been a better time to publish an ebook, and you’ll learn how self-published ebooks enjoy significant competitive advantages over the ebooks from traditionally published authors. Supplemental show notes at https://smashwords.com/podcast]]>Trends shaping the future of authorship and book publishing. Mark identifies seven key trends and explores what these trends mean for your future as an author. You’ll learn why there’s never been a better time to publish an ebook, and you’ll learn how self-published ebooks enjoy significant competitive advantages over the ebooks from traditionally published authors. Supplemental show notes at https://smashwords.com/podcast]]>23:27cleanwriting,ebook,book,indie,publishing,ebooks,coker,selfpublishing,authorship,smashwordsTrends shaping the future of authorship and book publishing. Mark identifies seven key trends and explores what these trends mean for your future as an author. You’ll learn why there’s never been a better time to publish an ebook, and you’ll learn how self-published ebooks enjoy significant competitive advantages over the ebooks from traditionally published authors. Supplemental show notes at https://smashwords.com/podcast1fullMark CokerSmart Author Trailer (E0)Smart Author TrailerWed, 18 Oct 2017 20:03:39 +0000Learn to publish ebooks like a pro. The Smart Author podcast guides writers step-by-step from the very basics of ebook publishing to more advanced topics. Whether you’re considering publishing your first book, or you’re already a New York Times bestselling author, the Smart Author Podcast will help you reach more readers with your words. Supplemental show notes at https://smashwords.com/podcast]]>Learn to publish ebooks like a pro. The Smart Author podcast guides writers step-by-step from the very basics of ebook publishing to more advanced topics. Whether you’re considering publishing your first book, or you’re already a New York Times bestselling author, the Smart Author Podcast will help you reach more readers with your words. Supplemental show notes at https://smashwords.com/podcast]]>03:46cleanmark,how,to,ebook,marketing,book,education,write,publishing,ebooks,publish,coker,selfpublishing,smashwords,bestsellers,trailermasterclassLearn to publish ebooks like a pro. The Smart Author podcast guides writers step-by-step from the very basics of ebook publishing to more advanced topics. Whether you’re considering publishing your first book, or you’re already a New York Times bestselling author, the Smart Author Podcast will help you reach more readers with your words. Supplemental show notes at https://smashwords.com/podcasttrailerMark Coker