"Just for Laughs is a major player in the entertainment industry, not only in Quebec but in Canada and elsewhere in the United States and France. We’re excited to have this opportunity to bring our expertise and rigorous processes to a company as lively and creative. The Just for Laughs team has a wealth of creativity and innovation capabilities that move us beyond our own limitations, to our delight," concludes Karim Kendjouh, president of MultipleMedia, in commenting the partnership.

As with many companies, deploying winning digital marketing strategies for Just for Laughs requires a proficiency in a range of skills that, increasingly, varies from one year to the next. From best practices in social media and digital marketing strategies to the use of several different technological environments to understanding usability and UX design principles, the challenges on the road to digital marketing success, rather than being theoretical, are very real.

"Surrounding yourself with competent partners is, of course, an important success factor. But the creation of a team synergy between partners and our own internal teams is another factor that can help us reach high levels of efficiency in deploying our initiatives. In addition to these skills, MultipleMedia brings a team of sensitive people to the table, which really fits with the corporate realities of our business," comments Bruno Guglielminetti, General Manager of Digital Services.

It is in this context that Just for Laughs has made MultipleMedia its digital partner.

About MultipleMedia

From ideation to development to strategy, MultipleMedia's digital marketing services cover the full range of communication and technology components. Guided by its creativity and passion for new trends, the company continuously enriches its practices and know-how to deliver the best results for its clients.

Jean-Philippe Bédard,

Director of Digital Strategy

Jean-Philippe Bédard,

Director of Digital Strategy

Immersed in the web industry for over 20 years, Jean-Philippe is a veteran director of site development with an undeniable talent for digital strategy, and heads projects in …