Amazon won’t try to copy the iPad with future versions of the Kindle, CEO Jeff Bezos said in an annual shareholders’ meeting today. He stressed that the Kindle would emphasize e-reading and likened its role to that of a dedicated camera versus a phone camera. Just as a phone is multi-purpose but won’t be the best camera, an iPad won’t necessarily be the best reader, Bezos said.

I’d love to see the Kindle become an amazing e-book reader and I think that by focusing on the Kindle doing just one thing versus trying to be everything they can do that, but right now, the Kindle is not a better e-book reader than the iPad. I’ve had a first generation Kindle and it’s decent. After I started using it for a few weeks I soon realized the limitations of the device. In short – Amazon needs to put laser focus on better software.
Whatever Bezos’ true plans and intentions, I hope he’s taking some of his own advice.