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The IDEA World Convention means a lot of things to different people. For some, it’s primarily about updating their skill sets and knowledge to maintain a competitive edge. For others, the connections and relationships they build at the fitness event are priceless in advancing their careers and enriching their lives. Whatever stands out for each individual, one thing unites allIDEA World attendees: an intense desire to create a career that thrives.
Making Connections That Boost Career Success

These anniversary dates can be mind-blowing! To think that we started this business so long ago armed with little more than a belief that industry pros needed clear standards and continuing education—and, of course, our unflappable optimism as recent college graduates—is truly astounding. The time has flown by. Even our 20th, 25th and 30th anniversary celebrations seem like they happened yesterday. But here we are 5 years later and still grateful to see this industry we love continuing to thrive and evolve. Thank you all for the rich memories you have given us!

We cannot wait to honor IDEA’s 35th anniversary with you in an unprecedented way at the IDEA World Convention next month (July 19–23) in Las Vegas! Can you feel the energy building for the most electrifying fitness, nutrition and business gathering on the planet?

If you're ready to power–boost your knowledge, abilities and passion, you're going to relish every single page of the enclosed 2017 IDEA World Convention brochure, which reflects 35 years of inspiration, passion and growth. In it, you'll read about more than 335 sessions that will be presented by 225 of the smartest educators in fitness, club management, business, nutrition and behavior change. This exceptional event, taking place July 19–23 in Las Vegas, is just over 4 months away, and registrations are streaming in.

Whether you’ve been in the fitness industry since the ’70s or you’ve done ’70s-style workouts with borrowed outfits from your mom’s closet, you know that the trends in fitness footwear and fashions are always exciting and evolving.
newsletter_teaser: Whether you’ve been in the fitness industry since the ’70s or you’ve done ’70s-style workouts with borrowed outfits from your mom’s closet, you know that the trends in fitness footwear and fashions are always exciting and evolving.

If you are still on the fence about attending IDEA World next month (July 15–19) in Los Angeles, consider the following list of our
top 10 reasons
why this fitness event is a must opportunity to renew yourself and your career. IDEA World will inspire you to take what you’re doing to the next level. It will connect you with some of the greatest minds in the industry, getting you up close and personal so you can see what makes these experts so successful. IDEA World will transform the way you approach your career and, in turn, will transform your clients!

We asked some of this year’s most influential and motivating IDEA World Fitness Convention™ presenters to share the single piece of advice they would give another fitness/health pro to help him or her live a successful and happy life. Get ready to be inspired! Here are their answers.newsletter_teaser: We asked some of this year’s most influential and motivating IDEA World Fitness Convention™ presenters to share the single piece of advice they would give another fitness/health pro to help him or her live a successful and happy life. Get ready to be inspired! Here are their answers.

Obesity is a health challenge in the Netherlands, just as it is in other countries across the globe. Fifteen percent of adults cope with obesity and 1 in 6 children is obese, according to the Netherlands Instituut voor Sport en Bewegen (Netherlands Institute for Sport and Physical Activity, or NISB). The NISB advocates 30 minutes of activity a day, 5 days per week, but only 45%–60% of adults exercise that much. For children under 18 years, NISB advises 60 minutes of activity, 7 days per week, but only about one-third of Dutch children reach this health target.

Yes. I enjoy working with women who are fearful or intimidated about starting an exercise program. Working with these clients can be challenging, but it can also be incredibly rewarding. I love seeing the look on a client’s face when she exceeds her own expectations. Women who are overweight or lack confidence in their physical abilities have so much to gain from becoming more active. To reach this population, you need to use a nurturing, compassionate approach. Because resistant exercisers are less likely to come looking for you, you have to seek them out in creative ways.