Notes

Over the years I’ve often turned to my friend Michael Jones for guidance about the cultural and social effects of technology.

For instance, five years ago I did an Atlantic interview with him about how the dawn of omnipresent mapping-on-your-phone was about to change personal and collective life. (He had been one of the inventors of Google Earth.) A few years before that, when Jones was the “chief technology advocate” at Google, he guided my wife, Deb, and me through the implications of having Deb’s Gmail account get taken over by a hacker in West Africa. My article about the episode was called “Hacked,” and it was an early klaxon about the importance of using two-stage sign-on systems. (If you’re still a holdout, install them now!) You can read more about Michael Jones’s background at the bottom of this piece. It’s relevant to note that he and I disagree on many issues of national politics, he taking a much more pure-libertarian approach than I do.

Earlier today I noted an op-ed in the New York Timesby the law professor and technology-policy writer Tim Wu, saying that Facebook’s problems with privacy-protection were too fundamental to be repaired. (Instead, Wu argued for creation of nonprofit alternatives.) Michael Jones responded with the proposition below, which I’m quoting with his permission.

Here is what someone who has made his living in the details (and innovations) of the “big data” world thinks about the Facebook predicament. He begins by mentioning Wu’s article:

WRT the article you mention and the subject in general, I am your doctor. Let me explain the patient's disease and treatment.

The superficial (though global and important) issue is that FB allowed its partners/customers to access/copy/appropriate the personally identifiable information (PII) of 70+ million people.

The secondary issue is that one of the thousands of these PII recipients [that is, Cambridge Analytica] passed the data to those who could weaponize it and use to against America, FB's homeland. This is the drama of the moment, the ideas of "rogue application of data", "improper handoff of data", and "unintended usage against FB policy which therefore need to be strengthened." You'll hear noise about this when Mark Zuckerberg is questioned by Congress.

This is news and drama. But it is historical. Like a tragic accident with deaths and maiming, however terrible, it is done. There may be grave penalties, but no matter what they are, they cannot undo what has already happened—the harm, the threats, the future uses of that PII.

More meaningful is what happens going forward.

The idea of "as before, but better," which is MZ's road show theme, could only work in a world where nobody who decides understands the core issues. Sheryl Sandberg's sudden disappearance makes me wonder if perhaps this very issue is why—she well-understands the difference [between Facebook’s policies and Google’s, from her experience as a former VP at Google] and would not be able to pretend otherwise to the congresspersons and regulators.

This is where I'd like to share perspective with you about the real problem and the only known cure. A topic hopefully made clear by comparison with Google, analogy with you, and a review of the nature of targeted advertising.

Let's say that I make quiet leaf-blowers, or, anti-loud-leaf-blower sonic attenuators. [JF note: this is one of my interests.] I'm wondering, who might buy my products? who cares about loud leaf blowers? Because if I knew, I could tell them why mine are so much better than the others.

The old way would be to put an ad by the side of the road, or on a sandwich board, or in a newspaper, radio, or TV spot, so that everyone could hear about the frustration of loud leaf-blowers and my products' ability to help.

The problem with this is that of 350 million people I am paying to tell of the offer, only a small percentage care about the issue, and perhaps none so much as you. The newer version of the old way is to plaster my ad on banner ads that show atop random websites. This is the web way of the unfocused broadcast.

The new way—the Google / Overture / Amazon way—is for them to pay attention to what the user searches for ("how to stop neighbor's leaf-blower noise") AND to learn what advertisers care about ("I want leaf-blower-noise haters to see this ad")—and then do a kind of dating service where the right kind of users see the right kind of ads.

In this model, perfected by Google, there is a very strict hygiene in place: the user's behavior and interest is held in secret by Google and the advertiser never has a hint of it. All that happens is that the right ad is inserted in the right person's webpage.

It is critical to understand that the advertiser has NO IDEA who cares about leaf-blower noise. All they know is that someone who Google thought would care about it, was shown an ad for it and then clicked on it: a qualified customer lead for anti-leaf-blower-noise has teleported into the advertiser's website and the advertiser can take it from there, with questions like "are you interested? iIf so, what is your email or visit our store."

However that date works out, NO USER INFORMATION LEAVES GOOGLE.

The newer way, the one that propelled FB and MZ to wealth, is totally different. In this approach, the company builds a place for everybody to share life events with friends and family. Since FB owns that place, they can record what you tell your kids and spouse and friends, and use that to understand you and by extension, something about your friends.

Over time, they learn that the user named JAMES FALLOWS in WASHINGTON DC has a penchant for BOILED FROGS and QUIET LEAF BLOWERS. [JF note: and beer, and aviation, and the future of California, but let’s continue.] Here's where the new way comes in—FB sells access to this description to advertisers. My quiet-leaf-blower company can find out: "Who likes quiet leaf blowers?"

This list is golden. It is more valuable to me than just having Google do an anonymous introduction. It means that I "own you" and can send you leaf blower ads, quiet lawn mower ads when I expand my product line, and so on. It means that I learn about you, and as has been clearly reported, I can know about your age, eating habits, travel schedule, phone and text use, the same for your kids, your neighbors, other leaf-blower antagonists, and so on.

This is marketing nirvana. It has made FB endlessly wealthy. It has nothing to do with any other web advertising company. The closest peers would be credit scoring companies, because their customers also get "the report on the specific user" rather than an "anonymous introduction to certain users."

To be clear, THE USER INFORMATION LEAVES FB AND GOES TO THE ADVERTISER/ POLITICAL MANIPULATOR/ whatever.

So, how might FB fix itself? What might government regulators seek? What could make FaceBook likable? It is very simple. There are just two choices:

a. FB stays in its send-your-PII-to-their-customers business, and then must be regulated and the customers validated precisely as AXCIOM and EXPERIAN in the credit world or doctors and hospitals in the HIPPA healthcare world; or,

b. FB joins Google and ALL OTHER WEB ADVERTISERS in keeping PII private, never letting it out, and anonymously connecting advertisers with its users for their mutual benefit.

I don't get a vote, but I like (b) and see that as the right path for civil society. There is no way that choice (a) is not a loathsome and destructive force in all things—in my personal opinion it seems that making people's pillow-talk into a marketing weapon is indeed a form of evil.

This is why I never use Facebook; I know how the sausage is made.

About the reader/author, his bio says: “Michael Jones is an executive at Niantic (the Pokémon Go company), Venture Capitalist at Seraphim Space in London, and advisor to Admiral John Richardson, the Chief of Naval Operations. He was formerly Google's Chief Technology Advocate, responsible for communicating technical details to heads of state, politicians, corporate leaders, in expert testimony, and on stage worldwide. His inventions made Google Earth possible.”

Michael Jones also contributed one of the seminal entries in the long-running “Boiled Frog” series in this space. Summary: frogs placed in a pot of tepid water will behave the way the homily goes, and sit there until they’re slowly boiled, but only if you have first removed their brains. (How do we know? A German scientist thought to try.)

Years later, many adults still pine for the days their school libraries, auditoriums, and gyms transformed into pop-up bookstores.

In the early 1980s, the world of school book fairs was “a highly competitive and very secretive industry,” according to a New York Timesarticleat the time. The fairs numbered in the thousands and spanned the United States. They were put on by a mix of organizers: A few national corporations, about 25 to 30 regional companies, and assorted bookstores.

By the 1990s, one organizer reigned: the Scholastic Corporation. Scholastic, founded in 1920 to publish books and magazines aimed at young readers, had purchased several of its smaller competitors. The company became the largest operator of children’s book fairs in the country, a title it still holds today.

But we’re not here to talk about Scholastic’s business history, and I think you know that. If you’re a young adult who attended elementary school in the United States, I’d guess that when you saw the headline on this story, something deep inside your mind cracked open. With an unmistakable pang of nostalgia,the memory of a Scholastic book fair, with all its concomitant joys, came flooding in.

Despite the easing of taboos and the rise of hookup apps, Americans are in the midst of a sex recession.

These should be boom times for sex.

The share of Americans who say sex between unmarried adults is “not wrong at all” is at an all-time high. New cases of HIV are at an all-time low. Most women can—at last—get birth control for free, and the morning-after pill without a prescription.

If hookups are your thing, Grindr and Tinder offer the prospect of casual sex within the hour. The phrase If something exists, there is porn of it used to be a clever internet meme; now it’s a truism. BDSM plays at the local multiplex—but why bother going? Sex is portrayed, often graphically and sometimes gorgeously, on prime-time cable. Sexting is, statistically speaking, normal.

Donald Trump likes to pit elite and non-elite white people against each other. Why do white liberals play into his trap?

“I want them to talk about racism every day,” Steve Bannon, President Donald Trump’s former strategist, told The American Prospectlast year. “If the left is focused on race and identity, and we go with economic nationalism, we can crush the Democrats.”

Bannon was tapping into an old American tradition. As early as the 1680s, powerful white people were serving up racism to assuage the injuries of class, elevating the status of white indentured servants over that of enslaved black people. Some two centuries later, W. E. B. Du Bois observed that poor white people were compensated partly by a “public and psychological wage”—the “wages of whiteness,” as the historian David Roediger memorably put it. These wages pit people of different races against one another, averting a coalition based on shared economic interests.

At an inaugural desert festival of yogis and spirit guides like Russell Brand, an exclusive industry grapples with consumerism, addiction, and the actual meaning of wellness.

I first felt reality shift when, at 7 a.m. on a Saturday, there was a line for a class called Body Blast Bootcamp, and I worried that there wouldn’t be enough room for everyone.

The draw to this explicitly not-fun undertaking, others in line told me, was that we would be glad to have done it when it was over. We all made it in, and the workout studio was a carpeted conference room where an Instagram-famous instructor with a microphone headset was waiting to give us high fives. “The hardest step is showing up!”

Once we started working out, a person walked around apparently taking Instagram videos, and people were not bothered by this. Another brought a mini tripod to get some shots of herself in action. There was shouting and a Coldplay house remix. Someone offered me a box of alkaline water, and I drank it because no neutral water was available.

Another big project has found that only half of studies can be repeated. And this time, the usual explanations fall flat.

Over the past few years, an international team of almost 200 psychologists has been trying to repeat a set of previously published experiments from its field, to see if it can get the same results. Despite its best efforts, the project, called Many Labs 2, has only succeeded in 14 out of 28 cases. Six years ago, that might have been shocking. Now it comes as expected (if still somewhat disturbing) news.

In recent years, it has become painfully clear that psychology is facing a “reproducibility crisis,” in which even famous, long-established phenomena—the stuff of textbooks and TED Talks—might not be real. There’s social priming, where subliminal exposures can influence our behavior. And ego depletion, the idea that we have a limited supply of willpower that can be exhausted. And the marshmallow test, where our ability to resist gratification in early childhood predicts our achievements in later life. And the facial-feedback hypothesis, which simply says that smiling makes us feel happier.

The civil-liberties organization has taken a stand against stronger due-process protections in campus tribunals that undermines its own principles.

Last week, the NRA kept defending gun rights, the AARP kept advocating for older Americans, and the California Avocado Commission was as steadfast as ever in touting “nature’s highest achievement.” By contrast, the ACLU issued a public statement that constituted a stark, shortsighted betrayal of the organization’s historic mission: It vehemently opposed stronger due-process rights for the accused.

The matter began when Secretary of Education Betsy DeVos put forth new guidelines on how to comply with Title IX, the law that forbids colleges that receive federal funding to exclude any students, deny them benefits, or subject them to any discrimination on the basis of sex.

The most controversial changes concern what happens when a student stands accused of sexual misbehavior. “Under the new rules, schools would be required to hold live hearings and would no longer rely on a so-called single investigator model,” TheNew York Timesreports. “Accusers and students accused of sexual assault must be allowed to cross-examine each other through an adviser or lawyer. The rules require that the live hearings be conducted by a neutral decision maker and conducted with a presumption of innocence. Both parties would have equal access to all the evidence that school investigators use to determine facts of the case, and a chance to appeal decisions.” What’s more, colleges will now have the option to choose a somewhat higher evidentiary standard, requiring “clear and convincing evidence” rather than “a preponderance of the evidence” in order to establish someone’s guilt.

Their huge mounds cover an area the size of Britain, and are visible from space.

In the east of Brazil, mysterious cones of earth rise from the dry, hard-baked soil. Each of these mounds is about 30 feet wide at its base, and stands six to 13 feet tall. From the ground, with about 60 feet of overgrown land separating each mound from its neighbors, it’s hard to tell how many there are. But their true extent becomes dramatically clear from space.

Using satellite images, Roy Funch from the State University of Feira de Santana has estimated that there are about 200 million of these mounds. They’re arrayed in an uncannily regular honeycomb-like pattern. Together, they cover an area roughly the size of Great Britain or Oregon, and they occupy as much space as the Great Pyramid of Giza 4,000 times over. And this colossal feat of engineering is, according to Funch, the work of the tiniest of engineers—a species of termite called Syntermes dirus, whose workers are barely half an inch long.

Alexandria Ocasio-Cortez arrives in Congress with a bigger megaphone than any other House freshman. How's she going to use it?

QUEENS, N.Y.—“Choosing not to speak,” Alexandria Ocasio-Cortez was telling me one day last month, “is taken and read just as deliberately as choosing to speak.”

Fresh off her upset primary victory over Representative Joe Crowley here, the nation’s most famous congressional candidate was speaking pretty much everywhere this summer—stumping for fellow progressives all over the country, hitting the late-night talk shows, and jousting with her many conservative critics on Twitter.

Last week, Ocasio-Cortez made her Washington debut in similar fashion.

In town for the biannual weeklong orientation session for newly elected members of Congress, the 29-year-old progressive star from the Bronx narrated the experience in Instagram stories to her 642,000 followers, complained about being mistaken for a congressional spouse or intern on Twitter, and called out a conservative journalist who suggested she was dressed too fancily for “a girl who struggles.”

At an international conference, allies grieved the loss of the United States they had believed in.

Updated at 2:50 p.m. ET on November 19, 2018

The Halifax Security Forum is designed to be a gathering of the world’s democratic countries, which are allied to protect each other. Hosted by the Canadian defense minister, the Forum’s signature is the brief videos that introduce the annual gathering. This year’s intro showed relay runners, mostly American, at the Olympics from Berlin in 1936 forward, ending in an uncertain baton handoff—a powerful metaphor for the free world’s worries about American leadership in the age of Trump.*

The Halifax Forum, occurring just after President Donald Trump unleashed yet another petulant tirade against Germany and France that culminated in the unseemly taunt that Parisians were speaking German until the U.S. intervened in World Wars I and II, had a funereal feel this year. Allies are grieving the loss of an America they believed in, as it sinks in that they cannot rely on us any longer.

Years later, many adults still pine for the days their school libraries, auditoriums, and gyms transformed into pop-up bookstores.

In the early 1980s, the world of school book fairs was “a highly competitive and very secretive industry,” according to a New York Timesarticleat the time. The fairs numbered in the thousands and spanned the United States. They were put on by a mix of organizers: A few national corporations, about 25 to 30 regional companies, and assorted bookstores.

By the 1990s, one organizer reigned: the Scholastic Corporation. Scholastic, founded in 1920 to publish books and magazines aimed at young readers, had purchased several of its smaller competitors. The company became the largest operator of children’s book fairs in the country, a title it still holds today.

But we’re not here to talk about Scholastic’s business history, and I think you know that. If you’re a young adult who attended elementary school in the United States, I’d guess that when you saw the headline on this story, something deep inside your mind cracked open. With an unmistakable pang of nostalgia,the memory of a Scholastic book fair, with all its concomitant joys, came flooding in.

Despite the easing of taboos and the rise of hookup apps, Americans are in the midst of a sex recession.

These should be boom times for sex.

The share of Americans who say sex between unmarried adults is “not wrong at all” is at an all-time high. New cases of HIV are at an all-time low. Most women can—at last—get birth control for free, and the morning-after pill without a prescription.

If hookups are your thing, Grindr and Tinder offer the prospect of casual sex within the hour. The phrase If something exists, there is porn of it used to be a clever internet meme; now it’s a truism. BDSM plays at the local multiplex—but why bother going? Sex is portrayed, often graphically and sometimes gorgeously, on prime-time cable. Sexting is, statistically speaking, normal.

Donald Trump likes to pit elite and non-elite white people against each other. Why do white liberals play into his trap?

“I want them to talk about racism every day,” Steve Bannon, President Donald Trump’s former strategist, told The American Prospectlast year. “If the left is focused on race and identity, and we go with economic nationalism, we can crush the Democrats.”

Bannon was tapping into an old American tradition. As early as the 1680s, powerful white people were serving up racism to assuage the injuries of class, elevating the status of white indentured servants over that of enslaved black people. Some two centuries later, W. E. B. Du Bois observed that poor white people were compensated partly by a “public and psychological wage”—the “wages of whiteness,” as the historian David Roediger memorably put it. These wages pit people of different races against one another, averting a coalition based on shared economic interests.

At an inaugural desert festival of yogis and spirit guides like Russell Brand, an exclusive industry grapples with consumerism, addiction, and the actual meaning of wellness.

I first felt reality shift when, at 7 a.m. on a Saturday, there was a line for a class called Body Blast Bootcamp, and I worried that there wouldn’t be enough room for everyone.

The draw to this explicitly not-fun undertaking, others in line told me, was that we would be glad to have done it when it was over. We all made it in, and the workout studio was a carpeted conference room where an Instagram-famous instructor with a microphone headset was waiting to give us high fives. “The hardest step is showing up!”

Once we started working out, a person walked around apparently taking Instagram videos, and people were not bothered by this. Another brought a mini tripod to get some shots of herself in action. There was shouting and a Coldplay house remix. Someone offered me a box of alkaline water, and I drank it because no neutral water was available.

Another big project has found that only half of studies can be repeated. And this time, the usual explanations fall flat.

Over the past few years, an international team of almost 200 psychologists has been trying to repeat a set of previously published experiments from its field, to see if it can get the same results. Despite its best efforts, the project, called Many Labs 2, has only succeeded in 14 out of 28 cases. Six years ago, that might have been shocking. Now it comes as expected (if still somewhat disturbing) news.

In recent years, it has become painfully clear that psychology is facing a “reproducibility crisis,” in which even famous, long-established phenomena—the stuff of textbooks and TED Talks—might not be real. There’s social priming, where subliminal exposures can influence our behavior. And ego depletion, the idea that we have a limited supply of willpower that can be exhausted. And the marshmallow test, where our ability to resist gratification in early childhood predicts our achievements in later life. And the facial-feedback hypothesis, which simply says that smiling makes us feel happier.

The civil-liberties organization has taken a stand against stronger due-process protections in campus tribunals that undermines its own principles.

Last week, the NRA kept defending gun rights, the AARP kept advocating for older Americans, and the California Avocado Commission was as steadfast as ever in touting “nature’s highest achievement.” By contrast, the ACLU issued a public statement that constituted a stark, shortsighted betrayal of the organization’s historic mission: It vehemently opposed stronger due-process rights for the accused.

The matter began when Secretary of Education Betsy DeVos put forth new guidelines on how to comply with Title IX, the law that forbids colleges that receive federal funding to exclude any students, deny them benefits, or subject them to any discrimination on the basis of sex.

The most controversial changes concern what happens when a student stands accused of sexual misbehavior. “Under the new rules, schools would be required to hold live hearings and would no longer rely on a so-called single investigator model,” TheNew York Timesreports. “Accusers and students accused of sexual assault must be allowed to cross-examine each other through an adviser or lawyer. The rules require that the live hearings be conducted by a neutral decision maker and conducted with a presumption of innocence. Both parties would have equal access to all the evidence that school investigators use to determine facts of the case, and a chance to appeal decisions.” What’s more, colleges will now have the option to choose a somewhat higher evidentiary standard, requiring “clear and convincing evidence” rather than “a preponderance of the evidence” in order to establish someone’s guilt.

Their huge mounds cover an area the size of Britain, and are visible from space.

In the east of Brazil, mysterious cones of earth rise from the dry, hard-baked soil. Each of these mounds is about 30 feet wide at its base, and stands six to 13 feet tall. From the ground, with about 60 feet of overgrown land separating each mound from its neighbors, it’s hard to tell how many there are. But their true extent becomes dramatically clear from space.

Using satellite images, Roy Funch from the State University of Feira de Santana has estimated that there are about 200 million of these mounds. They’re arrayed in an uncannily regular honeycomb-like pattern. Together, they cover an area roughly the size of Great Britain or Oregon, and they occupy as much space as the Great Pyramid of Giza 4,000 times over. And this colossal feat of engineering is, according to Funch, the work of the tiniest of engineers—a species of termite called Syntermes dirus, whose workers are barely half an inch long.

Alexandria Ocasio-Cortez arrives in Congress with a bigger megaphone than any other House freshman. How's she going to use it?

QUEENS, N.Y.—“Choosing not to speak,” Alexandria Ocasio-Cortez was telling me one day last month, “is taken and read just as deliberately as choosing to speak.”

Fresh off her upset primary victory over Representative Joe Crowley here, the nation’s most famous congressional candidate was speaking pretty much everywhere this summer—stumping for fellow progressives all over the country, hitting the late-night talk shows, and jousting with her many conservative critics on Twitter.

Last week, Ocasio-Cortez made her Washington debut in similar fashion.

In town for the biannual weeklong orientation session for newly elected members of Congress, the 29-year-old progressive star from the Bronx narrated the experience in Instagram stories to her 642,000 followers, complained about being mistaken for a congressional spouse or intern on Twitter, and called out a conservative journalist who suggested she was dressed too fancily for “a girl who struggles.”

At an international conference, allies grieved the loss of the United States they had believed in.

Updated at 2:50 p.m. ET on November 19, 2018

The Halifax Security Forum is designed to be a gathering of the world’s democratic countries, which are allied to protect each other. Hosted by the Canadian defense minister, the Forum’s signature is the brief videos that introduce the annual gathering. This year’s intro showed relay runners, mostly American, at the Olympics from Berlin in 1936 forward, ending in an uncertain baton handoff—a powerful metaphor for the free world’s worries about American leadership in the age of Trump.*

The Halifax Forum, occurring just after President Donald Trump unleashed yet another petulant tirade against Germany and France that culminated in the unseemly taunt that Parisians were speaking German until the U.S. intervened in World Wars I and II, had a funereal feel this year. Allies are grieving the loss of an America they believed in, as it sinks in that they cannot rely on us any longer.