Key Account Management course overview

Who should attend?

The Account Management training course is tailored towards sales people at any level, who actively deal with relationship building as part of their sales role, managing multiple accounts. The course focuses upon building cross-selling and up-selling capability, in order to maximise revenue across all accounts. It can be particularly beneficial to those who are not developing or retaining their existing accounts.

Course reviews

Excellent course, provided with realistic situations - I really appreciated that the floor was open to ask questions. (18-19 Feb 2016)

4 /5 from Anna, Manchester

Very good course due to trainer, he made it interesting and fun - which made it easier to follow. (18-19 Feb 2016)

5 /5 from Courtenay, Manchester

The account management course was extremely useful. I am looking forward to use the skills I have learnt. (18-19 Jan 2016)

5 /5 from Becki, London

Very good experience overall, good content and clear and concise way it was portrayed and taught. (18-19 Jan 2016)

4 /5 from Alice, London

Key outcomes from the course

By the end of this training course, your delegates will:

Adopt a strategic and consultative approach towards managing all accounts

Deliver maximum revenue from across their client portfolio, both new and existing

Invest in and develop existing relationships to move from supplier to partner

Upsell and cross-sell across the business portfolio, delivering solutions to your clients

Tailor and personalise their selling approach to match the needs, industry and culture of each individual client

Be empowered to shape, influence and control the decision-making process

Maximise each and every client relationship to ensure long-term success

Training approach

This structured, two-day account management training course builds upon workbook learning through the use of group exercises, dynamic discussion and individual tasks. This is done in order to deliver an engaging and interactive module, which ensures all candidates are able to transfer their new skills into the workplace.

Overall rating for this course

5 / 5. Overall course rating based on 4 reviews

Key areas addressed by this course

Modules covered

The key areas covered in the course are:

Successful Account Management: Understanding the importance of partnerships in selling