Software Description:

Lightweight Marketing Automation That Doesn’t Suck!
Drip allows you to craft every interaction with your leads, trial users and customers like an artisan.

Software Description:

GetResponse is a marketing service for improving the effectiveness of any email campaign. With this bulk email service, people can create email marketing pieces quickly that include embedded video, links, social networking buttons and more.
GetResponse includes an amazingly easy drag 'n drop Email Editor with hundreds of beautiful newsletter templates to choose from. It is possible to customize newsletters with beautiful photos from iStock library.
This service not only helps its users maintain the list of contacts and create professional-looking marketing campaigns, but it also gives them the information and tools they need to be more effective at reaching target audience.