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Deli/Prepared Foods Trends:<br />Charity &amp; Chow

Most folks consider prepared foods as a time-and-money-saving option on busy nights, but consumers in the metro Detroit area can now add a charity component to their quick dishes via Hiller’s Markets’ Good Deeds in the Making.

September 8, 2009, 08:00 pm

Most folks consider prepared foods as a time-and-money-saving option on busy nights, but consumers in the metro Detroit area can now add a charity component to their quick dishes via Hiller’s Markets’ Good Deeds in the Making.

The program, which launches this week in all seven of the Southfield, Mich.-based Hiller’s grocery stores, features two new dishes in the prepared foods counter every two weeks. The dishes are favorites of local individuals, profits from the sale of which go to a designated charity chosen by each person.

“There are many ways to leverage community connections,” says Jim Hiller, Hiller’s Markets’ CEO. “Friends support each other’s causes. I am grateful to these devoted individuals for helping us find yet another way to make a difference.”

The following schedule illustrates the individuals’ dishes and their respective causes:

Reflecting on his company’s latest philanthropic endeavor, Hiller says: “I am fond of the Albert Einstein quote, ‘The value of a man resides in what he gives.’ A strong man, a good man, is one who uses his power and reach to help others.”

Founded in 1941, Hiller’s Markets is dedicated to local businesses and causes in a variety of ways, including denoting homegrown Michigan products with special shelf tags and partnerships with thousands of charities and organizations through cash register campaigns and other supportive collaborations. This weekend, Hiller’s will host its first-ever Hot Dog Eating Contest at its Commerce Township store, proceeds of which will promote and support Michigan charities.