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Lean Beef & Today's Consumer

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Date: Tuesday, November 19, 2013

We're here today with Dave Zino, executive chef for the beef checkoff, and Deana Preble, Hy-Vee dietitian, to talk about lean beef and how it fits into the different lifestyles of today's consumer. Dave, with so many beef choices at the meat case, and different ways to prepare beef, where should consumers start? Watch the video today!

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The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.