Over the last year, an ongoing debate has taken place in the DAM industry about innovation. The consensus is that innovation is in retreat and DAM software is becoming increasingly homogeneous.
In our coverage at DAM News, we see a vendor's new product release as an accurate signal of intent

As I sat in a dealership waiting for my car to be serviced, everywhere I looked I saw evidence of a DAM system in use. It was a long wait, so I had a lot of time to examine the assets, looking for innovative uses (or lack) thereof.

Is Digital Asset Management relevant to today’s marketers? Do we now need to think about DAM differently? Many traditional and new DAM vendors are positioning themselves as marketing solutions and focusing on the use of content.

At the top of Robert Fulghum’s list of lessons learned in his bestselling "All I Really Need to Know I Learned in Kindergarten" is: “Share everything.”
Fulghum’s advice applies directly to customer experience (CX), and here’s why: According to findings from McKinsey & Company, your brand and your customer

Photos and videos are the primary tools in the struggle for mobile engagement. Nothing communicates as much information as quickly and written media can’t create the rapid emotional connection that visual media can (certainly not on the small screen).

Businesses hear "user adoption strategies" and often think "training or internal communications exercises." This significantly underestimates the scale of the task.
User adoption and change management are arguably the most important factors when implementing DAM systems, with success in the latter relying strongly on success in the former.

The first step of Digital Asset Management consciousness is realizing there’s a need.
After that, the fun begins.
We covered some of the most common phases people go through in their DAM journey in The Stages Of Digital Asset Management Consciousness. But once a business gets beyond a basic

Canto, an enterprise digital asset management (DAM) provider, is updating its platform with a focus on mobile, third-party application integration and round-the-clock access to digital assets.
Officials at the San Francisco-based vendor promised that Version 10 of Cumulus X will offer branded, mobile-friendly, read-only access to assets by thousands of

Workfront has added a digital asset management (DAM) solution to its enterprise workflow platform. Officials said it will help marketers store, use and reuse digital assets for a better workflow and integration between DAM and the work management ecosystem.

The signs are unmistakable: denial, frustration, bargaining, acceptance. We aren’t talking about the latest self help book or Kübler-Ross. These are some of the many phases organizations go through in their steps towards Digital Asset Management consciousness.
David Diamond inspired this article in a comment he made on a piece I wrote on DAM News.

“It has been said that arguing against globalization is like arguing against the laws of gravity ” — Kofi Annan
One of DAM's distinguishing qualities it that it can serve as the single source of truth for rich media content across publications, broadcast, social media channels and geographies.

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