Huntsman Rolls Out ‘Cool’ Pigment For Any Color

10:16 AM MDT | June 22, 2012 | —Vincent Valk

Huntsman has commercialized a pigment that will increase solar reflectivity of any color in the spectrum, the company says. The pigment, called Altiris, is based on an alteration of the chemical properties of titanium dioxide (TiO2), is the first “cool” pigment on the market that will increase the reflectivity of any color, says Sean Reid, new business development manager at Huntsman. “Cool” pigments reflect some or all of the sun’s rays, reducing the cooling requirements, and thus the energy use, of surfaces and structures, such as...