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PerceptionandReputationinaCircularEconomy

In the last 30 years, the importance of intangible assets (and primarily of corporate reputation and brand) in assessing the overall value of the company has changed drastically. Today, according to various studies, intangible assets count for 80-85% of the company’s value. Simultaneously, communication mechanisms between the business and its target audiences have also been significantly upgraded. However, we can say that we are on the verge of new, even more ambitious changes.

Differences in the approaches to the dissemination and use of information are gradually becoming the primary differences in the corporate culture of companies from different regions of the world. When it comes to projects that involve partnership between such companies, the use of standardised and universal communication tools allows for these differences to be overcome.