Book Marketing in an Online World

There is no doubt that the Internet has changed the world of marketing. Having an online marketing strategy is now an integral part of any overall marketing strategy in all sectors,from the auto industry to the world of education. And this concept holds true for the book publishing industry as well. Book lovers, book readers, book buyers and authors areonline and doing many different things, from gathering information, chatting with online and offline friends, window shopping, participating in online book clubs and buyingbooks. According to Statistics Canada's 2005 Canadian Internet Use Survey (CIUS) of Canadians who purchased over $7.9 billion worth of goods and services over the Internet,35% purchased books, magazines and online newspapers. We also know that consumers are researching and browsing for books online that they will then purchase offline.