"The aggression, the brashness," says Bhattacharya, the cricket writer turned novelist. "It's now something which Indians see that this is what we have to do to assert our place in the world. We've been f---ed over for thousands of years. Everyone has conquered us. Now we're finding our voice. We're the fastest-growing economy in the world. We are going to buy your companies. Our cricket team is like going to f---ing abuse you back, and we're going to win and we're going to shout in your face after we win. People love that."