But as you know, it's not just about drawing traffic (aka readers, aka prospects) to your blog/site. Just because they like what you have given them freely doesn't mean they'll choose you to help them with their next transaction.
In reality, your blog/site is for one thing and one thing only: It is for getting people to give you their contact information. Without that, it means nothing. Without their contact information, all your efforts are in vain ...