Gear Up Every Ride Motorcycle Safety Contest | Over $15K in Prizes

Gear Up Every Ride Motorcycle Safety Contest

As motorcyclists, we’re all familiar with ATGATT- all the gear, all the time. But the American Motorcyclist Association (AMA) wants to add some extra incentive to the margin of safety for the month of May.

The AMA designates May as Gear Up Ever Ride. This initiative is a social media campaign and online photo contest designed to encourage awareness of proper riding gear when out on two wheels.

Featuring over $15,000 in motorcycle related prizes from brands that we’re all familiar with, a grand prize winner will be awarded a full set of gear from BMW Motorrad USA and Schuberth Helmets on June 1.

It isn’t just on-road bikes that the Gear Up Every Ride initiative is concerned with – off-road enthusiasts are covered as well.

In 2016, there are plenty of options to keep you protected over sneakers and jeans. We now have a wealth of gear that allows someone to walk into banks without triggering alarms and still have a decent level of protection while riding. That’s what the initiative is encouraging; getting the word out about proper equipment and how it functions in the real world.

Sponsored by the Rider Safety and Aftermarket Committees of the Motorcycle Industry Council, the Gear Up Every Ride initiative hopes to share our own individual tastes with the motorcycle community while simultaneously promoting general safety with proper helmets, jackets, gloves, pants, footwear and other gear.

“The new Gear Up campaign wants to encourage all riders to wear more riding gear and of better quality. It’s not just to look good, but to be more comfortable and safer,” said Eric Anderson, chair of MIC’s Rider Safety Committee. “Better riding gear offers more comfort…and lessens distraction…when facing varying riding conditions like rain, heat, insects, dirt, wind and cold. Plus, it adds protection in the event of a crash. Development of modern riding gear far exceeds what it was just 5 years ago, so be sure to invest in yourself and the quality of your next ride. Gear Up.”

“The right gear is essential to an awesome riding experience. Riders of all lifestyles – street, sport, off-road, and even V-Twin and custom riders – will be excited by the prizes available to contestants this year,” said Cam Arnold, vice president at the Motorcycle Industry Council, which sponsors the competition. “From new leather brands to the best adventure gear, this year’s Gear Up Every Ride photo contest offers something for every rider – and passenger.”

Entrance is simple and chances are you probably use this stuff anyway. To enter, either follow Gear Up Every Ride on Instagram or “like” the Gear Up Every Ride Facebook page. The next step is to take a photo of you and your friends wearing proper gear while on your ride. Once you have the photo, post it to Instagram with the #gearupeveryride or simply toss it on the Gear Up Every Ride Facebook page. Then you’ll should like your own post to increase its visibility – if it means you’ll be getting a new kit, it’s well worth it.

Multiple entries are accepted and encouraged but they have to be unique, however, this contest is open to US residents only. For a complete explanation of the rules, visit Gear Up Every Time.

As a bonus, Rever has stepped in to help support the cause a bit. Ending on May 15, if you track 10 rides with the Rever app, they will pony up $500 dollars towards your next gear purchase. If you were looking at a nice new helmet like the Shoei X-Fourteen or perhaps a new set of leathers, that’ll help at the end of the day. For more information on that, visit Rever.

At the end of the day, it’s all about encouraging a bit more safety. Wearing proper gear helps. And these are the kinds of initiatives that don’t require much investment on our end, just a couple taps of a phone and you’re in the running for some new threads. So get out there and have fun with it.

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