Niels B. Christiansen, 51, has been appointed as the new CEO of the LEGO Group effective October 1, 2017, the Compnay has announced today. Christiansen will replace Bali Padda, 61, who has served as the Company’s first non-Danish chief executive since January, 2017.

Niels B. Christiansen, FT.com

Jorgen Vig Knudstorp, the chairman of the LEGO Group, emphasizes that Padda’s age and “realisation he could only do the job for a few years at most” have brought about a change in the top management. Since October 2017 Padda will assume a special advisory role at the newly formed Lego Brand Group serving as “a wonderful ambassador for the LEGO brand”.

Bali Padda, LEGO.com

Niels B. Christiansen has spent the last 9 years as CEO of another family-owned, Danish-based group, Danfoss. He resigned in March, 2017, saying it was time for a new challenge. During his job at Danfoss he managed to increase the compoany’s revenues by 50 per cent, taking Danfoss from industrial technology to digital technology. Knudstorp describes Christiansen as “one of the strongest CEOs of his generation” and states that he is “confident that under Niels, the LEGO Group will continue to flourish and bring play experiences to more children around the world.”

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