“We were running shorter-run jobs on our 40″ presses and pricing them accordingly,” said Brad Simon, owner. “However, in light of the growing influx of short-run work, we also were becoming less efficient and less profitable. Since we installed the Anicolor press and began to realize the benefits of 10-sheet makereadies, our costs have come way down and our waste has been greatly reduced—advantages that give us a competitive edge in the markets we serve.”

The company evaluated some cut-sheet digital presses before settling on the Anicolor.

“We’re not into ultra-short runs, and we didn’t need the variable-data capability of a digital color press,” Simon said. “Plus, with the Anicolor, we’re still printing with ink instead of toner, and we are very comfortable with that.”

The SM 52’s Anicolor short, zoneless inking technology dramatically lowers the costs for short runs and ensures top offset quality at competitive prices. Advantages include up to 90 percent less waste, up to 50 percent shorter makereadies, and up to 50 percent higher productivity—proving that runs of 350 and up clearly lie in offset territory.

A glance at the printer’s equipment list reveals an enduring level of comfort with Heidelberg equipment in every category. It also operates a five-color Speedmaster SM 102 and Printmaster QM46-2 press, as well as assorted postpress equipment, including three Stahlfolder TF66 folders and a Heidelberg SBB diecutter.