Category: PR & Media

Entrepreneurs often face difficulties in deciding marketing functions that need to be outsourced and the ones that can be done in-house. Is outsourcing PR always the best solution? There is no definite answer to this[…]

No publicity is bad publicity, said a wise man. The film industry swears by this law and has never failed to use it to stir interest about a yet-to-be-released film by planting orchestrated celebrity scandals[…]