Through brand building and online promotion campaigns, Argos continues to serve over 130 million customers annually via its internet portal and retail chain of over 700 stores.

Argos is unique among UK retailers and not least because its primary means of displaying merchandise to its customers is channelled through the design of an online catalogue and click and collect stores. The retailing model helps to keep overhead costs down which in turn supports lower prices for customers and the value of shopping at Argos.

A number of initiatives were set out to improve the store design. The design of the store has been made more welcoming and contemporary using creative solutions and practical methods of implementation. The retail space was re-planned to improve the customer flow and open up the sight lines. The self-service ‘Quick Pay’ kiosks were moved to a location providing greater prominence. An increase in ‘Quick Pay’ usage is key to delivering better customer service. This releases staff from the standard till payment process and delivers faster, more efficient customer service. The till bank was updated for space-efficient use.