What Millenials Expect From Businesses: A Business Rockstars Minute

By Owen Linderholm | Small Business

We are continuing our series of Business Rockstars Minute videos that are excellently presented by Ken Rutkowski. They cover a range of small business topics, especially for entrepreneurs, and give you a real quick start on the topic and are a great point for jumping off. We are going to run these regularly and we will try to provide a few options for more in depth exploration on your own afterward. We also recommend that you check out their daily live shows over at Business Rockstars as well. But most importantly, please let us know what you think in the comments. We want your feedback on how you like these and on future topics.

There's a lot of concern among businesses, especially online businesses about hot to reach Millenials. This generation is savvier than any before about digital technology and digital marketing. And they are rapidly growing in purchasing power and influence. And businesses of all kinds are finding, just as with prior generations, that new techniques are needed to reach them, even if the underlying fundamentals of the business remain the same. Ken Rutkowski talks about this issue and how to reach Millenials effectively in this Business Rockstars Minute.