The SMstudy® Certified Marketing Research Associate course is tailored to anyone interested in knowing various marketing methods; learning key concepts in Marketing Research as defined in the SMstudy® Guide; and gaining a basic understanding of the Marketing Research framework that helps to conduct marketing research and to analyze sales and marketing data. This course is included in the Free Subscription. Upon completion of the coursework, the SMstudy® Certified Marketing Research Associate exam will validate your basic understanding of Marketing Research. On passing the exam, you will be accredited as a SMstudy® Certified Marketing Research Associate. You will also be awarded 10 PMI approved PDUs.

Certification

Prerequisites

Target Audience

Cost Of Exam

Experience

Education

SCMR-A

None

None

Anyone interested in knowing more about Marketing Research

0

Exam Format

Multiple choice

40 questions

One mark awarded for each correct answer

No negative marks for incorrect answers

30 questions must be answered correctly to pass

60-minute duration

Online unproctored exam

Audience Profile

Anyone interested in knowing more about Marketing Research can enroll for this course and exam for free.

Prerequisites

There is no formal prerequisite for this course.

Certified Marketing Research Professional (SCMR-P)

SMstudy® Certified Marketing Research Professionals facilitate well-planned marketing research methods to measure factors that drive better corporate decision making and in turn more decisive marketing actions. Marketing Research can be conducted on all Aspects of Sales and Marketing. SMstudy® Certified Marketing Research Professionals test multiple marketing hypotheses to better understand consumer behavior, finalize product features, define metrics for marketing efforts and track and improve marketing activities.

Successful candidates will be awarded the SMstudy® Certified Marketing Research Professional certification by SMstudy after passing the exam.

Certification

Prerequisites

Target Audience

Cost Of Exam

Experience

Education

SCMR-P

None

Preferably SMstudy® Certified Marketing Research Associate

Anyone interested in becoming a Marketing Research Professional

USD 300

Exam Format

Multiple choice

100 questions

No negative marks for incorrect answers

120-minute duration

Proctored online exam

Audience Profile

This certification is appropriate for anyone interested in becoming a Marketing Research Professional.

Prerequisites

There is no formal prerequisite required for this certification. However, it is preferable to complete the SMstudy® Certified Marketing Research Associate certification and study the recommended processes in the SMstudy® Guide – Marketing Research book before applying for the SMstudy® Certified Marketing Research Professional certification. All required resources are provided as part of the online certification course.

Certified Marketing Research Specialists (SCMR-S)

SMstudy® Certified Marketing Research Specialists facilitate well-planned marketing research methods to measure factors that can drive better corporate decision making and in turn more decisive marketing actions. SMstudy® Certified Marketing Strategy Specialists demonstrate how marketing research findings assist the marketing team conceptualize and finalize product features as well as other components of a company’s Marketing Strategy. Specialists also test multiple marketing hypothesis in order to better understand consumer behavior, define metrics for marketing efforts, and track and improve marketing activities.

Successful candidates will be awarded the SMstudy® Certified Marketing Research Specialist certification by SMstudy after passing the exam.

Certification

Prerequisites

Target Audience

Cost Of Exam

Experience

Education

SCMR-S

3 years work experience

Study of all processes from SMstudy Guide – Marketing Research book and 20 mandatory educational hours.

Sales and Marketing Professionals

USD 450

Exam Format

Multiple choice

140 questions

No negative marks for incorrect answers

180-minute duration

Proctored online exam

Audience Profile

This certification is appropriate for Sales and Marketing Professionals interested in becoming a Marketing Research Specialist.

Prerequisites

Candidates should have a minimum of three years work experience. It is preferable to complete the SMstudy® Certified Marketing Research Professional certification and study all processes in the SMstudy® Guide – Marketing Research book before applying for the SMstudy® Certified Marketing Research Specialist certification. It is also mandatory to earn 20 educational hours by attending Marketing Research Specialist classroom training provided by a SMstudy approved Training Partner.

Certified Marketing Research Expert (SCMR-E)

SMstudy® Certified Marketing Research Experts are experienced in facilitating appropriate assessment tools to measure factors that help drive better corporate decision making and in turn more decisive marketing actions. SMstudy® Certified Marketing Research Experts execute processes associated with planning and conducting a marketing research project. Processes include understanding the research problem; selecting a suitable research design; collecting, processing analyzing and interpreting data; and presenting the results to the key decision makers.

Successful candidates will be awarded the SMstudy® Marketing Strategy Expert certification by SMstudy after passing the exam.

Certification

Prerequisites

Target Audience

Cost Of Exam

Experience

Education

SCMR-E

5 years work experience

Study of all processes from SMstudy Guide – Marketing Research book, 40 mandatory educational hours and professional recommendation.

Sales and Marketing Professionals and Specialists.

USD 600

Exam Format

Multiple choice

180 questions

No negative marks for incorrect answers

240-minute duration

Proctored online exam

Audience Profile

This certification is appropriate for Sales and Marketing Professionals and Specialists interested in becoming a Marketing Research Expert.

Prerequisites

Candidates should have a minimum of five years work experience. It is preferable to complete the SMstudy® Certified Marketing Research Specialist certification and study all processes in the SMstudy® Guide – Marketing Research book before applying for the SMstudy® Certified Marketing Research Expert certification. It is also mandatory to earn 40 educational hours by attending Marketing Research Expert classroom training provided by a SMstudy approved Training Partner and provide a professional recommendation.