HARPS FREE PHOTO ID FOR KIDS GETS HIGH GRADE

SPRINGDALE, Ark. -- A free children's photo identification program promoted at Harps Food Stores drew strong customer support, according to chain executives. The retailer ran the all-day event chainwide at 21 stores last month. Parents could get a passport-like booklet, called KidCare ID, with a color photo of their child, and vital information used for identification purposes. "It was a real feel-good

SPRINGDALE, Ark. -- A free children's photo identification program promoted at Harps Food Stores drew strong customer support, according to chain executives. The retailer ran the all-day event chainwide at 21 stores last month. Parents could get a passport-like booklet, called KidCare ID, with a color photo of their child, and vital information used for identification purposes. "It was a real feel-good promotion. Many moms came to the stores with their kids. It stimulated sales storewide.