"Stop Making Costly Marketing Mistakes"

Yodle, a successful do-it-for-you local-marketing service, have run this offer since 2008. They created a guide discussing the top 5 marketing mistakes &...View More used landing pages such as the ones below to collect leads. The first example on top is the newer current version & the bottom screenshot is an older version. It's valuable to compare the two & see the improvements they made on the later one, creating better subheads, social proof & overall copy. Beyond the landing pages & offer, what might be the biggest takeaway is how they use the guide to sell prospects who opted-in. An effective way to use the "mistakes" hook in your copy is to convert those mistakes into benefits & how your product or service is built to combat potential mistakes.

Key Takeaways

If you're advertising mistakes to reel people in, turn those mistakes into benefits & use those benefits to sell your offer. Also, make sure you mention how your offering corrects all of the mistakes you mentioned to avoid.

Don't be vague with your social proof. In the bottom landing page, Yodle simply included logos of big companies towards the bottom. In the top version, they got specific & mentioned how they've helped 35,000+ businesses. The more specific you get, the more powerful the proof is. Anyone can paste logos which is why many overlook them.

Analyst Spotlight

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

Historical Screenshots

Visit the archives of this swipe's source URL or view past screenshots of yodle.com below.