Tag Archives: Packaging

Is there anything as exciting as high-end packaging? We know our readers are as excited as we are about this sort of thing, so we can say something like that and get away with it! But really, as a design-nerd, it doesn’t get more exciting than packaging that just hits the mark.

This work by Erica Su for KaiMon tea in Taiwan is no exception. From the soft watercolour effects through to the foiling and details – this is just spot on!

KFC, along with Ogilvy Jo’burg, created limited edition laser cut buckets that can be transformed into story-telling devices. Through nifty use of a smart phone, these buckets help bring family time and storytelling back to the fore in a time when we really need them.

What a fun design and illustration for this wine from Argentina by Zarate Insa. With a label inspired by a story of how the head winemaker fell into a trance and was driven to create a red blend like no other, this awesome illustration calls on old-school horror movie posters. From the illustration style through to the typography and the layout of the design itself – this is just spot on.

The humble soup can has been a design icon for decades. Let us not forget how Andy Warhol immortalised an original Campbell’s Soup can all those years ago. But over time, even icons can become forgotten.

In an age where canned goods are perhaps being looked down on and judged – when we’re trying to get everything as fresh as possible – how can the can compete? This was a problem that was facing Bulldog Drummond, when they set out to make an appealing, exciting can with true shelf impact. And we can argue, quite rightly, that they updated the soup can with this Campbell’s Well Yes! range, with great photography, good use of colour and fun typography.

It’s always interesting to see how brands grow when they’re using great design and brand-thinking from the start. This can often set them apart in the early stages and really help their product shine through. That’s exactly what happening in this case, when a start up laundry detergent company partnered with Republic Group in Hungary to create a new detergent brand. Using all of their design, strategy and branding skills, they were able to create the brand you see before you – something that stands out from the reset immediately. Something you’d love to have in your home!

That’s the power of great design – these are not just plastic packets you keep in your laundry cupboard or out of sight; these are actual design objects you could put on display. If only we could have

An on-the-go chilled soup that doesn’t need to be consumed warm is an interesting proposition and somewhat of a new category of products. We’ve seen cans, ‘warm at home’ pre-made soups, powders and any number of other iterations, but not chilled soups like this before.

When trying to start a fairly unique category, what exactly do you do? How do you launch in such a way that consumers really notice your brand and understand what it is quickly, so that you can be part of that all-important decision when they’re standing in front of the fridge at the store?

You turn to an agency like Franklin11 of course. They designed these beautiful package ideas for the range, which bring to life the quality of the ingredients all the while showing the potential user that they are convenient and easy to use.

This is such a fun, seasonal piece of packaging work for Lyle’s Golden Syrup by Design Bridge. With Pancake Day approaching (aka Shrove Tuesday should you wish to be more correct / old-school), Lyle’s Golden Syrup wanted people to realise that they could be making pancakes more often. Of course – if you make pancakes more often, you need more Lyle’s Golden Syrup. A rather smart sales idea!

Again we’re seeing an interesting reimagining of a heritage brand and we must admit – we love it! With a name change: Flippin’ Good Pancakes, through to illustration elements that bring to mind the making of pancakes (spatula patterns, lemon wedge designs) as well as some rather… punny… copy on the pack – it doesn’t get any sweeter.