Pelt & Kurl

Branding for a fictional, risqué craft beer company that focuses on suggestive symbols such as the phallic nature of gothic type, and sensual copy rather than graphic imagery.

To best appeal to kink-curious drinkers, the graphic language is comprised of references to BDSM. The bottles represent dominant and submissive participants while editorial ads reference sensory deprivation and bondage play. The crest made of a gag, flog and paddle.