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Saturday, September 8, 2012

Freja Beha Erichsen is the new face of Maybelline New York

Courtesy of Maybelline New York

Maybelline New York announced on
September 7 that fashion runway star, Freja Beha Erichsen, has been signed to
the brand as the newest face of Maybelline. She joins a stellar lineup of
spokeswomen that includes Christy Turlington, Julia Stegner, Erin Wasson, Kemp
Muhl, Jessica White, Shu-Pei Qin, Emily DiDonato, and Charlotte Free.

Often described as the
"queen of cool," Freja is known in the modeling industry for her
edgy, urban looks and for her unparalleled sense of style. Freja was tapped by
the brand because she radiates confidence both on and off the runway. So
between her style and attitude, Freja is exactly what Maybelline New York wants
to represent their brand.

Discovered on the streets of her hometown Copenhagen,
Denmark, Freja is a natural in front of the camera and on the catwalk. Freja
appeared in 64 shows during her breakout runway season, and she has walked the
runways for several top designers, including Alexander McQueen, Calvin Klein,
Dolce & Gabbana, Gucci, Louis Vuitton, Marc Jacobs, Prada, Yves Saint
Laurent, and Zac Posen. Known to be a muse for Karl Lagerfeld, Freja has been
in almost every Chanel runway show since 2006.

Freja has also starred in major
advertising campaigns for Chanel, as well as Balenciaga, Jil Sander, Gucci,
Hugo Boss, Emporio Armani, Chloe, Gap, J Brand, H&M, Calvin Klein, Balmain,
Gianfranco Ferre, Pringle, Louis Vuitton, Harry Winston, Georg Jensen, Moncler,
Max Mara, Velentino, and Roberto Cavalli. Freja will make her debut in
advertising campaigns for Maybelline New York later this year, but you can
check out a preview by visting The Women’s Nwtwork!