WINCHELL'S DOUGHNUT CHAIN MARKETING TO SUPERMARKETS

SANTA ANA, Calif. -- Winchell's here, a 300-unit West Coast doughnut and coffee house chain, began marketing some of its products to supermarkets this month.
Items now available to retailers include ready-to-eat jumbo minidoughnuts, which are 30% larger than traditional minidoughnuts, and packages of a half-dozen regular doughnuts. Thaw-and-sell and thaw-and-finish products are also available for in-store bakeries.
The products are marketed through Winchell's Food Products division, a ...

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