The New Tycoons: Inside the Trillion Dollar Private Equity Industry That Owns Everything

What do Dunkin' Donuts, J. Crew, Toys "R" Us, and Burger King
have in common? They are all currently or just recently were owned,
operated, and controlled by private equity firms. The New
Tycoons: Inside the Trillion Dollar Private Equity Industry That
Owns Everything takes the reader behind the scenes of these
firms: their famous billionaire founders, the overlapping stories
of their creation and evolution, and the outsized ambitions that
led a group of clever bankers from small shops operating in a
corner of Wall Street into powerhouse titans of capital. This is
the story of the money and the men who handle it.

Go inside the private worlds of founders Henry Kravis, Steve
Schwarzman, David Bonderman, and more in The New Tycoons,
and discover how these men have transformed the industry and built
the some of the most powerful and most secretive houses of money in
the world.

With numerous private equity firms going public for the first
time, learn how these firms operate, where their money comes from
and where it goes, and how every day millions of customers,
employees, and retirees play a role in that complex tangle of
money

Author Jason Kelly tells the story of how thirty some years ago
a group of colleagues with $120,000 of their own savings founded
what would become one of the largest private equity shops in the
world, completing the biggest buyout the world has ever seen, and
making them all billionaires in the process

Presents a never-before-seen look inside a secretive and
powerful world on the verge of complete transformation as the
industry and its leaders gain public profiles, scrutiny, and
political positions

Analyzing the founders and the firms at a crucial moment, when
they've elevated themselves beyond their already lofty ambitions
into the world of public opinion and valuation, New Tycoons
looks at one of the most important, yet least examined,
trillion-dollar corners of the global economy and what it portends
for these new tycoons.

JASON KELLY is a reporter with Bloomberg News based in New York. He covers the global private equity industry and is a frequent contributor to Bloomberg Television and Bloomberg Businessweek. During his ten years with Bloomberg, Kelly has also followed the technology industry and written about issues ranging from the aftermath of Hurricane Katrina to economic development during the war in Afghanistan. Prior to joining Bloomberg, he was the editor in chief of digitalsouth magazine, a publication focused on technology and finance in the Southeast and Texas.

Subtitled Inside the Trillion Dollar Private Equity Industry that owns Everything, Kelly tries to demystify the complex world of private equity through telling the stories of the leading characters and key firms in the industry.

A Bloomberg news reporter, Kelly is familiar with his subject and he traces the mushrooming of this industry from a relatively small niche area of financial service into a globally powerful phenomenon.

The book has a timely edge given the presidential candidacy of Mitt Romney, a former chief executive of Bain Capital, and is certainly well researched.

Kelly notes that he is trained to look for surprise and that as he researched the book, the omnipresence of the industry surprised even him. So much is owned by the industry, and the appetite to run the numbers on businesses that are not, appears to be relentless.

Kelly does his best to make the complex simple with glossaries and charts; it is a challenging read nonetheless.

Although interesting for the general reader, the book will be of most interest to those who work in the global financial services industry and who can relate readily to the firms under consideration here. (Irishtimes.com, November 2012)

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