The song clearly hits out at white South Africans for their ignorant and often selfish stance on issues of inequality. At one point, the video even shows Scott brilliantly Googling “How not to be racist” on his computer.

That video went on to obtain tens of thousands of views across various platforms and continues the musician’s trend of making socially aware content.

“White privilege was an attempt to turn my angst into something that all South Africans can laugh at & enjoy. While I want people to enjoy the video, my hope is that people will also see the gravity & seriousness of the issue I’m trying to address.”

While some may love it while others can’t stand it. The Kiffness is making content that gets SA talking, one way or the other.