iYFA is an eco-tech company and our vision is to make advertising more accessible and affordable for small and medium-sized businesses by way of invention and new ideas on already established marketing methods.

Eco-tech entrepreneur Arthur Chirkinian launched iYFA in 2015 with the vision to make advertising more eco friendly and accessible and affordable for small and medium-sized businesses. The result is a new advertising platform which makes use of market-leading digital technologies while having the impact on the environment at the heart of its operations.

iYFA introduced wide range of compostable, biodegradable and eco friendly products which are made from raw material and other natural resources like corn starch. Our products are accessible and affordable for small and medium-sized businesses.

iYFA is not only dealing with biodegradable and compostable products but iYFA is also providing affordable and accessible services such as Advertising, Exhibitions, Merchandising and Augmented Reality, now customers can attract their customers with our augmented realty app, as our app helps you step into your digital High Street and access local offers and promotions. You can have fun interacting digitally with independent retailers, discovering their latest offers, while doing your bit to help grow your local economy.

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Is NO2 kiling you?

Posted By:The iYFA Team

Post Date:October 4, 2017

Is NO2 kilingyou?

The iYFA offices are on the Chiswick High Road, in London, and seldom is the road not full of noisy traffic and every day at times the road is jammed with traffic at a complete standstill; rush-hour is the worst. You can often see dirty exhaust smoke but, of course, the exhaust gases you can’t see are just as bad.

But how bad exactly are these fumes?

Well, the Royal College of Physicians estimate that 40,000 people a year die as a result of this type of pollution, as it raises the risk of strokes, heart disease, lung cancer and asthma. What’s more, this type of pollution has increased over past years rather than decrease as you might expect.. So why should this be the case? For the answer to this you need to look at Government and the diesel car (vans and HGVs). In 2000 there were 3.2 million diesels on the road, whereas today there are over 10 million. The reason for this is that in their rush to reduce global warming the government of the day slashed the fuel duty on diesel, which produces less CO2 than petrol, but instead produces NO2 and therein lies the problem. Less CO2 is good for the plant while more NO2 is bad for human health. NO2 is considered a hidden killer.

So what can we all do to help?

Well, we could all sell our diesel cars tomorrow, but given that’s not possible, or necessary, let’s look at some more practical ideas.. You may have noticed the word necessary there and that is because modern diesel engines are very similar in the exhaust gases they emit as petrol cars.. That does of course mean that we should do our best to replace old diesel powered vehicles. In the meantime ensuring that the engine is well maintained will help, as will turning off the motor when waiting; no sitting outside of a school with the engine running waiting for your child and silently harming them, and others, at the same time. And don’t think that you are safe inside your car, a recommendation here is that if in heavy traffic (before you stop) switch the air to recycle to help protect you.

Another thing that you can do as a driver is to decrease the number of cars on the road and car sharing is a great idea here. This can just be with your friends and work colleagues, or by more organised means, such as taxi sharing and of course by using the many Apps available today like Liftshare and Blue-City .

Cycling and walking would also reduce car usage but doesn’t exclude you from car emissions and a tip here is to use back roads other than the clogged busy main streets.

At iYFA we believe that everything is connected and that the consequence of one action (even if good) must only be made after taking into consideration everything else. It is the way that we work on all projects with our clients.

Even this blog has raised as many questions as it has answered and some of those questions will be the topic of future blogs, so please do look out for future iYFA blogs.