Running a business takes a lot of blood, sweat, and tears (and caffeine). But at the end of the day, you should be building something you will be proud of.

Branson says, “When I started Virgin from a basement in west London, there was no great plan or strategy. I didn’t set out to build a business empire … For me, building a business is all about doing something to be proud of, bringing talented people together and creating something that’s going to make a real difference to other people’s lives.”

#2 Be visible.

Branson received some timeless advice when building Virgin Airlines from Sir Freddie Laker, a British airline “tycoon.”

“Make sure you appear on the front page and not the back pages,” said Laker. “You are going to have to get out there and sell yourself. Make a fool of yourself, whatever it takes. Otherwise you won’t survive”.

Branson always makes a point of traveling often and meeting as many people as he can. This, he says, is how he came by some of the best suggestions and ideas for his business.

#3 You can’t run a business without taking risks.

Branson thinks of one of his favorite sayings when advising about taking business risks: “‘The brave may not live forever—but the cautious do not live at all!’”

Every business involves risks. Be prepared to get knocked down, says Branson, but success rarely comes from playing it safe. You may fail, but Branson also dares to point out that “there’s no such thing as a total failure.”

#4 Seek a second opinion. Seek a third.

Branson says you must learn to be a good listener in order to succeed, and that means bouncing “every idea you have off numerous people before finally saying, ‘We’ll give this one a miss,’ or ‘Let’s do it.’”

That means being thorough and deliberate before executing any decisions. In business, seeking a variety of opinions “can save you a lot of time and money,” says Branson. “Don’t tell people about others’ suggestions until you’ve heard what they have to say. In the end you may decide that the best advice is to walk away—and later find out it was the very best solution.”

#5 Cut ties without burning bridges.

Business ventures with another person, be it a friend or a partner, don’t always work out. If this is the case, successful entrepreneurs know when to part ways.

But just because you decide to go in another direction doesn’t mean things have to end badly, especially with a friend, says Branson. Handle any problems quickly and head-on, and end the relationship as amicably as possible.