Since it seems to be a big topic right now, I figured I’d throw my two cents in. Why are people so critical of that series of ads? So maybe bulimia wasn’t my eating disorder, but don’t they kinda hold the sufferer hostage? That’s how I’ve always felt, with my depression, OCD, ED… My parents would back me up. They ‘just wanted their daughter back.’ Same with my brother’s ADHD. Hostage is exactly how it feels. Was it a little extreme? Of course. Tasteless? Nope. True? Yes.