Adventure to Ventura: The Save Our Swirled Tour Visits Patagonia

May 20, 2015

Our Visit

The Save Our Swirled Tour was thrilled to head north of LA to Ventura, California to meet up with our friends at Patagonia. After a great speech from Paul Butler from Rare.org, we dished out plenty of free scoops to break up the work week. Visiting a company with such an incredible environmental purpose was a treat for us, and hopefully for their employees too, but it was not a random coincidence.

We aren’t the only ones hitting the road this summer. Patagonia’s Worn Wear tour is crossing the country prolonging the life of well-loved apparel that nobody can – or wants – to let go of in their mobile repair shop. Check out their stories from the road here. This is the tip of the iceberg in terms of their robust sustainability and environmental efforts.

Shared Values

Cross country tours are just one of the things we have in common. For example, here at Ben & Jerry’s, we care about the quality of the ingredients that go into our ice cream, and are proud to tell people what’s in their pint, and where it came from.

Patagonia shares this interest in transparency and progressive values. They pioneered the Traceable Down Standard, which ensures all of the down in their products can be traced back to birds that were treated with highest standard of animal welfare, never live plucked, and never force-fed. Taking a step back, they provide a deep dive into their full supply chain through their Footprint Chronicles.

Patagonia is also giving 1% of sales annually to environmental activism, just one more way they help create the better world we all want to live in. We feel that businesses have an important role to play in solving the issue of climate change, and are happy to work alongside companies like Patagonia in that endeavor.

B-Corporations

We are united with Patagonia under the banner of B-Corporations. ‘B-Corps’ are companies that work to achieve certain high standards of social and environmental impact throughout their business.

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From a renovated gas station in Burlington, Vermont, to far-off places with names we sometimes mispronounce, the journey that began in 1978 with 2 guys and the ice cream business they built is as legendary as the ice cream is euphoric.