SPEDIZIONE GRATUITA

When it comes to famous jackets, they don’t come much more famous than the Schott Perfecto, as worn by Marlon Brando in The Wild One, and every young rocker and pop star since. From Blondie in the 70s, to Lady Gaga, Rita Ora, Rihanna and Katie Perry now, it’s a classic that has truly lasted the test of time. With biker chic once again at the forefront of fashion, it’s perhaps fitting that this year the brand’s most recognised jacket celebrates its 90th anniversary, with an exhibition at the forthcoming Jacket

The Schott NYC company was actually founded in 1913 by Jason Schott’s great grandfather, Irving, and his brother Jack Schott. It’s a little known fact that Schott NYC was the first company to put a zipper on a jacket.

Schott motorcycle jackets were featured in the cult classic “The wild ones“, starring Marlon Brando and Lee Marvin. The increased visibility of the jacket and its subsequent popularity actually resulted in decreased sales. The jackets were banned by many school systems around the country because they symbolised a burgeoning teen demographic, “the hood”.

In 1955, when James Dean – the quintessential ‘’hood’’ and symbol of teenage rebellion –died in an automobile crash, sales skyrocketed. His tragic death catapulted the motorcycle jacket back into vogue and rejuvenated Schott sales.

Only 500 pieces total will be produced and sold worldwide. Each jacket has a leather patch on the inside pocket, hand stamped with numbers 1-500. Inside the limited edition box, there will also be a matching numbered certificate signed by 4th generation Schott and COO, Jason Schott.