Zapnito Customer Journey

Sometimes explaining what Zapnito is all about is a little tricky. I don't believe in elevator pitches. We believe in having thoughtful conversations about what problems our clients are trying to solve.

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My background is in technology, professional services and digital media. I co-founded Zapnito due to a number of related observations from my time in these sectors: 1) the social web is creating a huge amount of noise 2) expertise that brands have built up over decades is being drowned out and hidden from those that need it 3) these brands are therefore losing their audience to often undeserving and unhelpful sources, and 4) people are finding it harder to access the expertise that they truly value. I therefore decided to create Zapnito, a white-label platform to help trusted brands reclaim their audiences via expert-driven knowledge networks.

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Zapnito is the platform for creating expert networks, which promote thought leadership and foster collaboration, connecting brands and their communities to build engagement and trust. This site runs on our platform, to introduce you to and keep you up to date with all things Zapnito.