The Google Job Experiment

Alec Brownstein wanted a job in advertising, so he made pages that showed up as the first result when several big New York creative directors Googled themselves. He got interviews with nearly all of them. Yeah, it’s pretty brilliant.

He got a job at Y&R New York by playing to the egos of Gerry Graf, David Droga, Tony Granger, Ian Reichenthal and Scott Vitrone. And then he won two pencils and a Clio for doing it.