Permission Marketing

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Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

THE DIP BLOG by Seth Godin

All Marketers Are Liars Blog

Get out the vote

Without a doubt, the single highest point of leverage in any campaign is getting out the vote. If the people who agree with you or believe in you actually show up and vote, you win.

This, of course, is true for everything, not just retail politics. Your non-profit, retail store or b2b services firm probably doesn't need as many new prospects as you think you do--you will generate more impact if you reconnect with the people who already know and trust you.