Spreading the word

A satisfied customer could just offer the highest return on investment of any marketing vehicle available to a retail pharmacy, according to the most recent Patient Views infographic. In all, 72% of patients say they would recommend their preferred pharmacy to their friends and family, according to an exclusive survey of nearly 800 patients conducted by AccentHealth and DSN in late July and early August. And again, grocery stores finished at the top (80%).

If you’ve been following Patient Views every day, you’d know that 73% of patients say they are very satisfied with their preferred pharmacy.

Patient Views is a new, exclusive consumer insights feature that will be appear in every edition of DSN magazine and the daily e-newsletter DSN A.M. If you could ask 4,000 patients anything at all, what would it be? Send your questions to reder@lf.com.

‘Crooked Arrows’ comes home on Blu-ray, DVD

LOS ANGELES — 20th Century Fox Home Entertainment is bringing a new sports film to Blu-ray and DVD.

"Crooked Arrows" stars Brandon Routh, Gil Birmingham and Crystal Allen. The film centers on Coach Joe Logan (Routh), who reluctantly leads a Native American high school team on their unlikely journey to the state lacrosse championship game against their prep school rivals. Along the way, Joe and the team rediscover their connection to the spiritual traditions of the ancient sport of lacrosse.

The yogurt brand said that as part of its campaign, the company once again has tapped actress and breast cancer survivor Adamari Lopez to join Yoplait’s Save Lids to Save Lives Tour. The tour is making its way across the United States, stopping in U.S. cities with large Hispanic populations. The tour kicked off Sept. 6 in Miami and ends Oct. 26 in Houston. She will also visit New York, Chicago, Los Angeles, Dallas, Houston, San Antonio and Phoenix, Yoplait said.

"I’m delighted once again to team up with Yoplait to help Latina women understand the importance of their breast health and inspire others to join the fight against the disease," said Lopez, who emphasized that she was able to overcome her breast cancer diagnosis seven years ago thanks to early detection and "the tremendous support I received from my family."

"My successful struggle with breast cancer is a testament to the fact that early detection can and does save lives, and that we are all in this together — mothers, daughters, wives, sisters, neighbors, best friends," Lopez said. "These are the people who mean the most to us, and they are all at risk for breast cancer. To take care of the women in your life, you have to know more about breast health."

This is the fifth consecutive year that Yoplait and Lopez have teamed up on behalf of Save Lids to Save Lives, which benefits Susan G. Komen for the Cure. For the past 14 years, Yoplait has been a supporter of the fight against breast cancer, donating more than $34 million to the cause through all of its programs.

RELATED NEWS

Sam’s Club senior vice president and GMM of consumable and health and wellness will be retiring at the end of the fiscal year, a Sam’s Club spokesperson confirmed Wednesday. Turner-Mitchael is a 26-year veteran of the company, having joined Walmart in 1992 as a pharmacist in Lubbock, Texas.

Grocery retailer and wholesaler Supervalu has shared the results from its fiscal 2018 third-quarter, which included a boon to its wholesale business in the form of its Unified Grocers acquisition, even as retail sales declined. The Minneapolis-based company’s total continuing operations saw net sales of $3.94 billion — up 31% from $3 billion in the same period last year.

RLA Collective, an OTC/healthcare-focused integrated marketing agency, made the 2018 Innovation SABRE Awards shortlist for three programs in digital/marketing: “Best in Digital Marketing/Advertising” for an integrated media campaign with Vetoquinol U.S.A; “Best Use of Video Networks” utilizing Facebook LIVE to showcase pet care advice from Tomlyn's resident veterinarians; and “Best in Brand Narratives” for a unique video testimonial influencer campaign, “VSL#3: The Journey Back," (featured above) the company announced last week.

Petrics, a pet health technology company, is looking to make tracking weight, activity levels and rest periods a whole lot easier for pet owners. By launching the Smart Pet Bed, Activity Tracker, pet Health and Nutrition App, the Las Vegas-based company is aiming to help those four-legged family members achieve optimal weight ranges.

Forgotten Password

Registration complete

REGISTER

USERNAME *

Spaces are allowed; punctuation is not allowed except for periods, hyphens, and underscores.

E-MAIL ADDRESS *

A valid e-mail address. All e-mails from the system will be sent to this address. The e-mail address is not made public and will only be used if you wish to receive a new password or wish to receive certain news or notifications by e-mail.

Password *

Confirm Password *

Please choose a password for your account; it must be 8 - 30 characters. .

First Name *

Last Name *

Company Name *

Job Title *

ZIP *

Are you a *

Retailer or Healthcare professional

Non-Retailer

How many stores do you operate?: *

Which best describes the business/industry you work in?: *

Which best describes your job title?: *

Please select the newsletters you would like to subscribe to

DSN A.M.
Daily news stories covering the retail drug industry

Breaking News
First-to-the-market with developing stories in the industry