The football part of the Super Bowl has recently taken a back seat to the advertising gridiron that plays out 30 seconds at a time as companies battle it out for Monday morning water cooler bragging rights. The spends are through the roof, the reach is unparalleled, and once it was established that the ads were going to be better than usual, people started to tune in just for them, all but eliminating the TiVo Effect.

Then, a few years ago, GoDaddy figured out that by making their commercials