ADDMINIMAL's Naughty Campaign Against Chalga in Bulgaria

This provocative protest photo set by ADDMINIMAL represents a backlash on pop culture and specifically the chalga culture in Bulgaria.

In Bulgaria, the term ‘chalga’ is used to refer to the pop folk culture that originally brought together a number of gypsy and flamenco traditions but has since expanded to include rap, hip-hop and global pop culture.

To ADDMINIMAL, chalga is for the masses and is a retrogressive form of cultural expression. Judging from the typography stickers and concise captions that accompany these provocative photos, their position that chalga sucks is made abundantly clear.