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Senior-Specific Shopping

Grocery brands launched initiatives to keep vulnerable shoppers safe

Trend - The COVID-19 pandemic has drastically changed consumers' shopping habits and has lead many seniors to fear for their health when making a simple trip to the grocery store. In an effort to accommodate this vulnerable population, grocery stores have launched senior-specific shopping initiatives designed with their safety in mind.

Insight - Uncertainty and fear are prevalent among consumers during COVID-19, and these concerns are greatly exacerbated for vulnerable populations and their families. Brands have responded by curating specific retail specifications to help keep this demographic safe, authentically showing their compassion for their community. This appeals to consumers whose brand loyalties lay in those they find trustworthy and community-centric.

Workshop Question - How can your brand cater to vulnerable populations during COVID-19?