Initially we were asked by their team to create a sexy, long lasting visual identity that would turn the bread market on its head. We all wanted to steer away from the normal "healthy looking" colours & visuals - creating a clean yet disruptive brand was the direction of choice... clever use of negative space really makes this visual a winner - since the brand creation we have also played a part in the web launch - a subscription based model that allows you to get this epicness delivered twice a month.