Opinion: The GOP's Autopsy

This transcript has been automatically generated and may not be 100% accurate.

... our message was weak ... our ground game ... was insufficient ... we weren't conclusive ... where we were behind in both ... data and digital ... and our primary and debate process ... needed improvement ... so there's no one ... solution ... there's a long list of them ... but welcome back to Opinion Journal why Mary Kissel that was Reince Priebus RNC chair on the GOP his failings many of them ... editorial page editor Paul to go stays with me now all of them that this is like and how was ... the key I felt kind of depressing sight for conservatives ... and all the tents to start the big picture here doesn't help the party ... I'd to talk about its failings in such a public fashion I think so I think after the Beattie you've taken ... and two thousand twelve ... and the fact the simple fact is that five out of the last six presidential elections the Republicans have lost the popular vote ... they won the electoral vote into ... as opposed to the popular vote unwanted pets ... small consolation I think that the Republicans need to look at ... themselves motel where they went wrong ... rather than say old just blame it on Mitt Romney is as we keep Canada's Iwas brother Felix ... well and in the report notes that Republicans have done fairly well on the state level for the other fifty governorships ... and report tries to look at those successes and draw some conclusions so what are some of the big ... takeaway is from ... this announced whether they're some of the term and message and some other technical technological with technological Norwegian produced in very poor job of orders which ... registration Ground Game mobilization was up to standard voter identification who isn't a Jakarta targeting get to the polls ... early voting weaknesses that sort of thing ... a preponderance of ... of of preference for ... TV advertising with all this money from American Crossroads who like other groups as opposed to voter mobilization an identification okay so that's a big part of the problem ... but the other thing they focus on minimizing usefully so ... is the general message that the National Republican party projects which is ... that they really are out of touch ... I don't care too much about the average person ... now some of that was conveyed by the candidate himself ... but it when they want to talk to voter groups and had no differ across the country there's a perception that was too wide a party ... I'd to Mayo party ... and two ... and to uphold the party ... and the need to appeal to these other demographic groups and and I think that's there's no denying that he must do better with Hispanics Asian Americans ... and women and women there's an interesting quote that like to put up on the screen right now ... says quote ... one of the contributors to this promise that while Democrats can talk about people ... Republicans can talk about policy ... our ideas can sound to stay in remove from people's lives ... instead of connecting with voters concerns we too often sound like book keepers ... we need to do a better job of connecting people to our policies ... will I've that probably some of ... some of our fill we talk an argument or else can one Republican were just a conservative ... newspaper we talk about policy because that's what we do ... I think politicians and the different task which is to connect those policies to the lives of ... sick people and tell them why they're going to why it would improve their lives ... a law to Republicans don't do that to beat Wall Quay ... and talkin' in railway phrases ... reconciliation continuing resolution I go over the heads of most American people and in contrast in particular ... to want ... to Brock Obama ... that's bad deficit for Republicans so I think you need to connect at that level but more important than that ... you actually need to be able to tell voters that you know what I want to leave the country I want to hear the term of ... what your life ... the key people what your what what's gonna happen you ... a deal pass those thresholds pass I think immigration frankly is one of those pass ... on some of these ... demographic groups like Hispanics and Asian Americans ... there to listen to what you have to say about anything else so interesting Lee one play some policy where this report the strongest and most deferment ... he is ... immigration ... performance as the ... party's gotta get over its problem with that and pass comprehensive immigration reform something I agree with ... okay well the report is on line it WS J dot com editorial page editor Paul GBO thank you so much ... for being ... with us