David Cameron suggests that new Nike England shirt is too expensive

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To buy the shirt that the players will wear at the World Cup will cost fans £90

Josh Burrows

Last updated at 11:08AM, April 3 2014

David Cameron has accused Nike of profiteering after replica England football
shirts went on sale for £90.

His comments come after Helen Grant, the sports minister, yesterday called
on Nike to cut the price. The sportswear company has stood by its
pricing, however, pointing out that most replica shirts will sell for £60
and that versions for children cost £42.

“It is very expensive,” Cameron said this morning, “Parents are under enormous
pressure to buy the latest kit and we shouldn’t be taken advantage of.”