Posts Tagged ‘sports’

A very futuristic geometric sense of the interior filled with red and black hitting the tone, red symbolizes passion and explosive while black is distributed calm and restrained gas field. The perceptual blood grows in the rational enclosure, and the two colors are balanced in confrontation.

With 10,000 square meters of retail space on seven floors, Engelhorn Sports in Mannheim belongs to the largest sports houses in Europe. During seven weeks atelier 522 redesigned three floors and created new touchpoints of customer experience. The result is a natural sports world with exciting product stagings, a generous living room atmosphere and great experiences.

The store offers sportswear and equipment on 5 floors with an area of 5000 m2. Besides an indoor gym, the building includes a special feature; a wave pool for indoor surfing. The complete Hans Boodt Mannequins Sports collection can be seen through the entire store.

For the Fall/Winter 2017 display, Pedder on Scotts went for a bold and playful arcade theme. There are several dazzling pieces throughout the retail area, including a rotating Ferris Wheel, red arrow signage, cyber-looking LED light shoe shelf, thunder platform and a functional retro arcade game station.

After a lot of research, visiting national and international shops and having conversations with several sport brands, Hans Boodt has come to a perfect sizing, which they are convinced is capable of serving both fashion sports brands and functional sports brands.

The retail space was divided into two main areas, the Fan Wear and the Boot Room. Located at the front of the store, the Fan Wear was designed to accommodate apparel and equipment, in a way that will allow the product to shine.

Specialised in sports clothing and shoes that are just perfect for a contemporary active lifestyle, Asport is exploring a hybrid retail concept that invites visitors to visit the store more frequently, spend more time there, personalise their purchases and become part of a cultural community.

Bold lighting techniques and unconventional volumes add character to the space and increase consumer engagement. Our in-house graphics team designed customised apps to incorporate into the zones and complement each different theme and product offering.

The entrance zone of every store contains a “network” structure made of triangular elements. This structure is a geometric form, made using parametric modeling and digital design tools (CNC processing).

Track lines and negative linear lights overhead drive traffic from the entrance through the store. Stark white features against a dark backdrop creates energy within the space while allowing merchandise and corresponding imagery to take center stage.

The use of conventional interior finishes, such as drywall, was purposefully minimized, in keeping with the “gear garage” aesthetic. The architecture and material palette is simple, raw, and utilitarian; the walls are lined with exposed plywood and concrete backer board.

The architects introduced dome-shaped roofs to bring plenty of natural light into the space. Thin light-filled slits emphasise the shape of the wells as they extend upwards. The floors below these natural spotlights are treated with beige resin, which changes into a deep orange towards the room’s borders and corners. The intention of the rough gradient is to increase the day light effect.

Our designers simply use black and white to symbolize dreams and realities. The form of curve and straight lines represents the route while DAYDREAMING. Different brands are clearly and neatly defined against two contrast back drop color – Black and White.