Tag Archives: Guide

Keyword research sounds like such a daunting task. What’s the point of researching a keyword anyway? Shouldn’t your natural marketing instincts tell you which keywords are most relevant to your business. Not quite… Without quality keywords, found through effective keyword research, your search marketing campaigns (paid AND organic) will be ...

Struggling with conversions and the ever-growing cart abandonment epidemic? You’re not alone. The attention span of the average visitor on-site is shrinking. Meanwhile, cart abandonment rates are on the rise as more visitors drop off for one reason or another. In fact, a recent report from Listrak puts the average ...

As with Facebook ad targeting, Snapchat ad targeting can be a powerful way to target very specific audiences. However, it can also be an overwhelming process for marketers to figure out. An infographic by Snapchat advertising agency Advertisemint helps clarify the Snapchat advertising process by defining the options for each of ...

August 9, 2017 Whether you are brand new or a seasoned professional in pay per click marketing, there is always more to learn and changes to be aware of as platforms update their dashboards and continuously roll out new features. This paper will clarify the many uses and choices you ...

August 4, 2017 Nearing the end of last year, I wrote A Step-By-Step Guide to Yahoo Gemini. The guide focused on the following main points when it comes to setting up Yahoo Gemini; What Yahoo Gemini can do for you Campaign types Creating a campaign Ad group settings Ad copy ...

In September 2010, about seven years ago, Google released their “Search Engine Optimization Starter Guide”, here is the PDF download. The document probably has not been updated since then and the copyright on the document still says 2010. When Gary Illyes from Google was asked if the document is “still ...

I can still remember rushing home from high school to watch TRL. For those of you unfamiliar, TRL (Total Request Live) was a live broadcast from MTV studio in Times Square, where the one and only Carson Daly would count down the 10 most popular music videos in the country. ...

LinkedIn has proven itself to be a powerhouse for over 500 million professionals looking to network and uncover new career opportunities. The platform has also a hub of activity for marketers looking to land talent, build authority and signal themselves as the go-to pro within their niches. For marketers looking ...

Nonprofit organizations have become increasingly social over the past decade, whether they are cultivating a dedicated Facebook following or blazing a trail on new networks such as Snapchat. While part of social media’s initial appeal was the potential to reach your audience without tapping into a limited budget, the growing popularity and ...

There are millions of people on Pinterest, searching, pinning, and sharing – so it’s important to recognize its potential for building awareness and filling the top of the funnel, particularly for ecommerce companies. This blog will discuss a couple of recommended targeting types within Pinterest to help fill the top ...