This lipstick is MATTE. Just as matte as Ruby Woo. I adore it! I like my mattes to be truly matte, no sheen. Some lipsticks claim to be matte but end up being semi-matte, not this one. Long-lasting like the rest of the Rouge Artist Intense line. Not a red you usually hear about and is very underrated, that needs to change.

I love it when the universe aligns and deposits your most wished-for item in your lap. On the hunt for the perfect matte red, I Ruby Woo'd, Rouge'd In Love, etc. but there was either too much orange or pink, not matte enough, too dry...I didn't even know there were mattes in the Rouge Intense line and was checking out #44 when this one popped up. It's ideal. The definitive blue-red, lasts hours and hours, and reflects no light whatsoever. Love it.