Los Angeles (April 27, 2012) — Celebrate magic this May as the MY LITTLE PONY Project 2012 kicks off its highly-anticipated exhibition in Los Angeles with a series of sparkling events presented by Hasbro’s MY LITTLE PONY brand, We Love Fine, the LA based design firm, Mighty Fine, and Sweet Streets, a firm representing artists who specialize in the kawaii movement.

A promenade of iconic pony delights for fans of all ages, the three-week multi-dimensional event series debuts on Saturday, May 5 and will run during the month of May with an assortment of family-friendly activities, including an art exhibition, pop-up shop, scavenger hunt, screenings, Family Day and more.

As part of THE MY LITTLE PONY Project 2012 Launch Weekend, fans will embark on a scavenger hunt at local Melrose boutiques such as JapanLA, Munky King, Joyrich, and Toy Art Gallery to find collectible, limited-edition prizes, including stickers, key chains, buttons, Do-It-Yourself (DIY) ponies and more!

The MY LITTLE PONY Project Art Exhibition Takes Center Stage at The Toy Art Gallery in May
A Series of Events To Include Customized Ponies,
Screenings and a Family Day
Saturday, May 5 – May 26, 2012
Gallery Open Daily Monday – Saturday: 12pm – 8pm, Sunday 12pm-7pm
For special event times, please see below
Toy Art Gallery and Silent Movie Theater, Los Angeles

May 12, 2012 12 Noon-3pm
MY LITTLE PONY Project 2012 – Screenings at The Silent Movie Theater
611 North Fairfax Avenue, Los Angeles, CA 90036
Join the MY LITTLE PONY brand and friends for an enchanting afternoon of The Hub TV Network’s “My Little Pony Friendship is Magic” screenings at The Silent Movie Theater along with special guests, courtesy of Shout! Factory. Tickets are $20 and can be purchased in advance at www.welovefine.com. Set in the magical land of Equestria populated by colorful ponies, “My Little Pony Friendship is Magic” chronicles the adventures of the studious young unicorn Twilight Sparkle and her five pony friends as they teach one another about the most powerful magic of all, the magic of friendship! The animated series is produced by Hasbro Studios and airs Saturdays on The Hub TV Network.

May 26, 2012 Gallery Hours 12pm – 8pm
MY LITTLE PONY Project 2012 says farewell to Los Angeles on May 26. Come see the closing of an amazing 3-week exhibition and take advantage of viewing the ponies on display.

My Little Pony:
Since 1983 the magical My Little Pony brand has brought fun, friendship & joy to millions of kids of all ages around the globe. Hasbro re-introduced the popular, whimsical franchise in 2003 and since then more than 100 million ponies have made their way into children’s toy boxes globally. MY LITTLE PONY is an evergreen lifestyle brand that continues to be a worldwide perennial favorite. The “My Little Pony Friendship is Magic” animated series is created by Hasbro Studios and is currently airing on The Hub TV Network in the United States and can be seen globally in over 180 countries. In 2012, licensees worldwide have come aboard to bring MY LITTLE PONY branded products inspired by the series to the global marketplace ranging from fashion apparel and accessories to publishing, arts & crafts, school supplies, domestics, and collectibles. Fans of the beloved brand can also “make friends” with MY LITTLE PONY on Facebook, Twitter and YouTube for exclusive updates, product reveals, promotions and more.

Sweet Streets:
Sweet Streets is an artist management firm specializing in the representation of artists of the kawaii movement. A Japanese concept often described as “cute”, our artists define kawaii by one’s own feelings. Established in 2011, we aspire to the general management of events and projects, and the production and promotion of artwork and merchandise for our artists. With china business based in Los Angeles and Tokyo, Sweet Streets maintains relationships with international galleries and retailers to encourage new trends in the art world. We represent selected artists Chikuwaemil, Eimi, Luke Chueh, and Shojono Tomo.
http://www.sweetstreetsla.com

Mighty Fine:
A trio of entrepreneurs joined forces in 1992 to create Mighty Fine – a Los Angles based design studio that has grown from a progressive yet underground t-shirt line to an internationally recognized fashion force and brand innovator. Each brand we create is designed and marketed for the specific needs of that customer. Our strength lies in our ability to create original, exclusive artwork while applying the latest treatments and processes to deliver a product with great style and fit. Our extensive network of retail partners, including hip boutiques, specialty, better department and department retailers, gives us the ability to position and market a brand as innovation fashion product within and given retail channel. http://www.welovefine.com

Toy Art Gallery:
The Toy Art Gallery, located in Hollywood, California, is the first gallery of its kind to showcase and consult on high-end art toys and sculptures. Our goal is to showcase exciting, original, and new artists who use figurative sculpture as their primary medium of expression. We also focus on showing, collecting, and producing high-end, limited edition, custom, and life-size toy sculptures. https://www.toyartgallery.com

JOYRICH:
“Casual-rich” L.A. streetwear brand. Established in 2007, the Joyrich brand came to life through the hands of founder Tom Hirota in the heart of Los Angeles. With creative direction by Taka Okude and design by David Melgar, the Joyrich brand is developed from an international perspective. The team’s mix of influences culminates with a “retro-future” flair inspired by iconic items of past generations to create the brand’s unique and characteristic Joyrich colorful pop textiles. Drawing on a variety of design sources, Joyrich blends the essence of several styles to create balanced pieces that are always fun to wear and that suggest an aura of both casualness and richness. http://joyrich.com

JapanLA:
JapanLA is a unique shop on Melrose Ave. in Los Angeles. It was started by a girl named Jamie, who wanted to create a store where people could buy cute stuff, inspired by Japanese and L.A. pop culture. You can find lots of unique gifts, accessories, and apparel with Japanese pop-culture inspired characters and graphics. http://www.japanla.com

Munky King:
Cast from the hearts and minds of artists and designers from around the world, the toys of Munky King have evolved from a niche market with a cult following to an international phenomenon. Valued for their creativity, independent spirit, and exclusivity, these “Designer Toys” blur the line between art and toys, capturing the imagination of kids and adults alike. With a flagship store-gallery on Melrose, a robust online presence, and a toy production studio, Munky King has built a brand featuring some of the world’s most renowned pop surrealist artists. http://munkyking.com

Give Kids The World:
Recognized as the highest rated charity in America by personal finance site MainStreet, and also reported by MSN Money, Give Kids The World Village (GKTW) is a 70-acre, non-profit resort in Central Florida that creates magical memories for children with life-threatening illnesses and their families. GKTW provides accommodations at its whimsical resort, donated attractions tickets, meals and more for a weeklong, cost-free fantasy vacation. With the help of many generous individuals, corporations and partnering wish-granting organizations, Give Kids The World has welcomed more than 115,000 families from all 50 states and more than 70 countries. For more information about GKTW and its mission, visit givekidstheworld.org http://www.givekidstheworld.org.

Shout! Factory:
Shout! Factory is a diversified entertainment company devoted to producing, uncovering and revitalizing the very best of pop culture. Founders Richard Foos, Bob Emmer and Garson Foos have spent their careers sharing their music, television and film faves with discerning consumers the world over. Shout! Factory’s DVD offerings serve up classic, contemporary and cult TV series, riveting sports programs, live music, animation and documentaries in lavish packages crammed with extras. The company’s audio catalogue boasts GRAMMY®-nominated boxed sets, new releases from storied artists, lovingly assembled album reissues and indispensable “best of” compilations. These riches are the result of a creative acquisitions mandate that has established the company as a hotbed of cultural preservation and commercial reinvention. Shout! Factory is based in Santa Monica, California. For more on Shout! Factory, visit shoutfactory.com.