“Having a properly optimized web site is essential for smaller businesses, not just so it’s easy to navigate, but also so it’s easy to discover,” says Marco Reuter, business development manager at Numero Uno Web Solutions. “Optimizing a web site for organic search results is the best way to generate traffic, because if search engines like Google and Yahoo! can’t find a company’s site, chances are that none of its potential customers can, either.”

When it comes to increasing online visibility, redesigning a web site is often one of the best solutions. According to Reuter, a correctly optimized web site can improve appearance, functionality, search ranking, brand visibility, and web site traffic. There are numerous factors to consider when redesigning a web site, including on-page architecture, keywords, linking, and off-page strategies.

As Reuter notes, to make sites more discoverable to search engines, it’s important to use relevant keywords in the site’s content that best reflect the brand’s products or services. Search engines like Google now place more importance on the content found at the beginning of the page; for smaller businesses, placing keywords at the beginning of a web page can help it rank higher in the search results.

Link building is another important strategy for ranking higher on organic search’s results, Reuter explains. Links are important, because they gauge a site’s popularity. Web pages with relevant, quality links pointing to them are considered authoritative pages by search engines. According to Reuter, having a strong link building strategy will increase the popularity of a site’s links and help increase online ranking.

At the same time, it’s important to make sure each page doesn’t have an excessive number of links, says Reuter. Making sites more discoverable is about the quality and relevance of links—an excessive amount of links can negatively impact a site’s online ranking, he states.

“By publishing original, relevant, and reliable information, a smaller business can become an authority in their field, which can build trust and increase traffic and links,” Reuter adds. “While building a comprehensive SEO [search engine optimization] program is essential for online success, it can be overwhelming and difficult. To execute a successful SEO campaign that is search engine- and user-friendly, firms need to hire an online marketing company with a proven track record of both designing and redesigning web sites from the ground up.”

Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize your company’s search engine optimization and online presence, visit numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).