Recently, a study showed that 90 percent of people respond to internet reviews, with those surveyed implying they consider them as significant as a personal recommendation from a friend. ICMediaDirect, a top PR firm, recognizes the importance of reputation control and helps brands capitalize on their data. The conclusions of the study – displayed in an infographic by Invesp – show just how critical word of mouth is in the digital sphere. The findings further display that customers will spend up to 31% more on the services of brands with “excellent” reviews, and 72% will only complete a purchase after seeing a positive review. View your Online Reputation Report today, by visiting http://www.icmediadirect.com.