Glenn Beck shuns Levi’s, launches own line of jeans

Glenn Beck has a beef with Levi’s. The conservative pundit recently railed against the denim company’s “Go Forth” advertisement as having a “European socialist” message.

The ad, if you haven’t seen it, paired footage of people rioting with a Charles Bukowski poem. Beck told radio listeners that he thinks Levi’s is anti-American, and that he’ll never wear the company’s jeans again.

“I love Levi’s,” Beck said. “Never again. Levi’s, never again will you get a dime from me… I won’t wear your stupid red tab.”

Instead, Beck is selling an alternative line of jeans through his own online 1791 Supply & Co. clothing company. At first, I thought this was an Onionesque joke. But it turns out that Beck does have his own line of clothing, named for the year the Bill of Rights was adopted.

And sure enough, there are two styles of roomy denim dungarees, just perfect for the guy who doesn’t want Bukowski in his pants.

Beck’s 1791 website looks suspiciously like a Levi’s ad, showing a rugged welder building what appears to be a rocket.