Let’s play a game. Pick an app on your phone that you really like. You are the creator of this app and are looking to raise money from investors. You have a minute to pitch your app to VCs. Money is up for grabs but only if you can convince them in 60 seconds. How do you do it? Do you describe what the app does? Do you tell how the app is unique compared to its competitors? Do you show how good the user experience is?

It takes an average of 7 seconds for a user on the App Store to make up their mind whether they want to download your app or not. A research study on download decisions involving 25,000 visitors and 10,000 installs rated screenshots as the second most reason to install, with rating taking the top spot.