Diageo partners with Edinburgh Trams to encourage residents and visitors never to drink and drive

Launched ahead of the 2018 NatWest 6 Nations Championships, the bespoke trams will run in the city until the end of April.

Feature12 FEB 2018

Continuing Diageo’s commitment to responsible drinking, two of the trams travelling from the city centre to Edinburgh Airport will carry Johnnie Walker 'Join the Pact' branding to encourage more people to #DrinkPositive and commit to never drink and drive.

Trams will carry Johnnie Walker 'Join the Pact' branding to encourage people never to drink and drive

“It’s a busy time in the capital as the city hosts our first Six Nations home game against France at Murrayfield and a great opportunity for us to target both Edinburgh locals and the thousands of visitors to the city. Not only do we want rugby fans to start their 'Join the Pact' journey by travelling by public transport on match days, we want them to join millions around the world in making a long-standing commitment to never drink and drive. ”

David added: “Our ambitious JOIN THE PACT target shows our tireless determination to make progress on reducing drinking and driving. The campaign has been activated in over forty countries across five continents and we believe Scotland’s capital city can make a truly great contribution as we strive to make a difference.”

George Lowder, Chief Executive at Transport for Edinburgh commented: “Promotions on Edinburgh’s trams are proving hugely successful. With around 7,000 services running through the city every month, Edinburgh Trams is an ideal partner for Diageo to promote their anti-drink drive campaign.”

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Diageo launched the 'Join the Pact' campaign in 2008 as part of its efforts to tackle drink driving around the world. Over 5 million people have already signed up to the pledge, working towards the company’s global target of securing 50 million pledges by 2025.