dos equis

It's been nine years since the first "most interesting man in the world" Dos Equis commercial aired, and it appears the time for the man and the meme to retire has come. Dos Equis just put out a new commercial sending him to space, never to return. VP of marketing Andrew Katz explains: "Culture has changed very dramatically. Our Millennial drinker has changed quite dramatically, and the competition has only exploded with the advent of craft [beer]. We just want to make sure that story evolves."