Re-Fact-Oring Viewability Measurement

June 11, 2015

Nearly every day, the same questions arise about why viewability matters — and even what it is. Despite the manifold efforts to explain, and the unmeasured though undoubtedly high reach andfrequency of trade press articles, blog posts, social media posts, real-world conversations, panels, and outright disputes, there is a reservoir of misunderstanding and misinformation. Among myfavorites are: