Follow Us

Pfizer Launches Media Review

Pharma giant Pfizer is conducting a media agency review, according to sources.

The company spent $1.3 billion on ads in 2009, and $600 million during the first six months of this year, according to Nielsen.

The incumbent is Aegis Group’s Carat. It was not immediately clear if the shop is defending.

Neither Pfizer nor the agency responded to queries about the review.

The review marks the second big pharma reassessment in as many weeks, following on the heels of the GlaxoSmithKline competition. GSK’s media incumbent is MediaCom, which is planning to defend, sources said.