In business, we are sometimes asked to think outside the box in order to find a solution to a difficult problem; the usual, normal ideas are not working and we need to come up with something new (and hopefully better).

The yoga club was having trouble getting the attention of potential clients, and this advertising idea was unusual... but it worked.

So this example of advertising that put a person inside a box is a great example of thinking outside the box.

Update 2017-01-22: Added V.QQ.com clip and links.Update 2011-05-12: I'm sorry, I just realized/remembered that of course Youtube is blocked in China. I will research some way to upload this video to a video site accessible in China.