iDE UK will be holding their first Tackling Poverty through Rural Enterprise Awareness Week from 30th April to 6th May2012 and are urging people across the UK to get involved.

(1888PressRelease) April 12, 2012 - The London based international development charity is set to run annual awareness weeks to raise awareness of simple solutions to reducing poverty amongst the rural poor in Africa and Asia. iDE UK has a market-based philosophy where they support small-scale family farmers to move from subsistence farming to selling their produce for profit.

Each year there will be a specific focus to tackling poverty through rural enterprise. This year the focus is on creating self-supporting women entrepreneurs in Africa and Asia by helping them access the right technologies and services which will in turn enable them to run
businesses in farming.

iDE UK has long recognised the central role women play in agricultural development. Women provide the majority of farm labour- including crop production, livestock development, and the provision and use of water for household and farming needs.

Chief Executive of iDE UK, Lewis Temple says: "Although women do much of the work, they often lack the resources available to men. Given equal access to resources and control over their outputs, women farmers are as productive as male farmers. They are also more likely than their male counterparts to use their increased income to pay for children's food, education and health care."

The charity is urging people to contact them to request their new awareness raising poster to display locally, or to get involved online by sharing the inspirational 'Share To Inspire' photo-messages at ide-uk-share-to-inspire.tumblr.com. They also want volunteers to get in touch to do one of their suggested fundraising activities between 30th April and 6th May 2012. Contact the fundraising team on 020 89055597 or email info ( @ ) ide-uk dot org for more information.