STAY TUNED FOR 2019 TALES ON TOUR ANNOUNCEMENT!

April 7th - 10th 2018

With one Tales on Tour in Edinburgh under our belt, we’re ready to return with an even bigger slate of seminars, distillery meet and greets, tastings, bar tours and more. In Spring 2018, Tales of the Cocktail Tour will be making Scotland its home away from home once again as we welcome cocktail professionals from Europe and around the world for four days of cocktail education and celebration. We’ll also get to know the quirky and cool cocktail culture of Edinburgh even better as we explore the bars and restaurants of this legendary city.

It was a historic Tales on Tour in 2017. We’re ready to make history once again.

The Tales of the Cocktail® on Tour 2018 Seminars:

SPRITZER : FROM THE ITALIAN CLASSIC APERITIVO TO LOW ABV COCKTAILS

Giuseppe Gallo with Simone Caporale, Mia Johansson and Marc Alvarez

Presented by Aperitivo Select

Discover the evolution of the modern Italian aperitivo and how the classic Spritzer became the 21st century worldwide trend. When and where was the first Spritz ever made and which was the original recipe? How craft and historic bitter liquors have defined the different styles of Spritzes, depending on the city? We will take you through a journey that will reveal where everything began; how the recipe changed across the years and made its appearance to the cocktail world, until it finally became part of our aperitivo culture. Hosted by Italian drink expert Giuseppe Gallo.

BREAKING THE MOULD

Joseph Schofield with Vasilis Krystis, Max Venning & Mimi Lorandova

Presented by Bombay Sapphire

This seminar looks at some of the most progressive and innovative beverage programmes in the world, and explores what goes on behind the scenes. Join Joe Schofield, Max Venning, Mimi Lorandova and Vasilis Kyritsis as they discuss their systems and thought processes to push away from the confines of trends and conservativeness.

AGAINST THE GRAIN

Davin de Kergommeaux with Kevin Vollebregt

Presented by Libbey Glassware

How does grain translate into whisky flavors? Does the choice of grain matter, and if so how? How does distillation shape whisky flavors? Let Canadian whisky authority, Davin de Kergommeaux, and glassware expert, Kevin Vollebregt, lead you through a one-time-only tasting of newly distilled rye, wheat, barley and corn spirits in this master class in distilling, flavor generation, and how best to enjoy it.

BALLIN’ ON A BUDGET

Everyone wants to be nominated for Tales or listed in World’s 50 Best, but what if you don’t have a PR budget? Or ANY budget? Edinburgh’s favorite son, Iain “Panda” McPherson is here to show you how, with practical tips and hacks from his own Edinburgh empire. Leave this seminar knowing the how and the why, and armed with the mistakes to avoid on the road to fame and fortune.

THE DOLLARS OF DIVERSITY

Elayne Duff with Monica Berg, Hannah Lanfear & Sullivan Doh

Presented by Tales of the Cocktail Foundation

How to embrace inclusiveness and what it can mean for your staff, your customer base and your bottom line. Everyone wants to have both a diverse workforce and customer base, but how do you actually go about it? Join New York mixologist Elayne Duff for a session packed with immediate-action tips to boost ALL diversity - gender, race, age, country of origin and even social class - both behind and in front of your bar. Joining Elayne to detail the how and why of practical inclusiveness are award-winning Norwegian bartender Monica Berg, WSET UK educator Hannah Lanfear, and Sullivan Doh, owner of Parisian cocktail bars Le Syndicat and La Commune

SOUND ADVICE - BETTER BAR MUSIC

Jacob Briars with Sly Augustin, Metinee Kongsrivali and Jenny Willing

Presented by Bacardi

In the rush to design brilliant spaces and stock bars with brilliant products, many otherwise brilliant bars are neglecting their music offering, and failing to stimulate the most powerful sense of all. Sasha Petraske used to say he’d made up his mind whether he liked a place 5 seconds after opening the door. Most of your customers probably do it in half that time. But how can this be if your guests haven’t yet had time to see your bespoke bitters and ice program? The answer is, they make that decision at the speed of sound. Music is the most important way to create an instant atmosphere in your venue. It can be used to instantly tell arriving guests what kind of venue this is, and perhaps more importantly, what kind it is not. Your choice of music, and musicians, can subtly suggest to guests that they sit down, stand up, dance around, and drink up. Managed well, it is a guaranteed way to increase guest satisfaction, create a unique experience, give your guests the best night ever, and even increase your rate of sale. Join Sly Augustin of award winning Trailer Happiness, Jenny Willing of The Curtain Hotel, DJ and ‘Rumanian’ Metinee Kongsrivilai, and failed music promoter Jacob Briars, to learn how sound is a powerful way to improve your guest experience, how music can improve your mood and your bottom line, when a playlist is better than a DJ, and why you’re probably breaking the law the moment you turn your speakers on. We’ll also bring you up to speed on the latest technology, how to promote your music offering, how to manage it, and what might be the best music to drink to.

Sponsorship

Tales on Tour is great sponsorship opportunity for companies big and small. Whether you have participated in New Orleans or any Tales event, our dedicated team is available to walk you through the event and find the best fit for your goals.