Category: Medium

Omnipresent publishing platform Medium has rebranded, launching its third logo in as many years. The new logotype is heavily influenced by Medium’s original slab-serif identity, which suggests that the last logo wasn’t performing as hoped. Medium’s 2015–2017 logo was an oddly drawn, pseudo-isometric effort, combined with an inoffensive middle-of-the-road sans-serif; it always felt like an […]