PLANO, Texas (January 3, 2019) – Toyota Motor North America (TMNA) today reported December 2018 sales of 220,910 vehicles, a decrease of 0.9 percent from December 2017 on a volume basis. With the same number of selling days in December 2018 compared to December 2017, sales were down 0.9 percent on a daily selling rate (DSR) basis.

For the year, TMNA reported sales of 2,426,672 vehicles, a 0.3 percent decrease on a volume basis and down 0.6 percent on a DSR basis.

Toyota division posted December sales of 185,386 units, down 1.1 percent on a volume and DSR basis. For the year, Toyota division reported sales of 2,128,362 vehicles, flat on a volume basis and down 0.4 percent on a DSR basis.

“What a tremendous finish to our year,” said Jack Hollis, group vice president and general manager, Toyota division. “That sales momentum is carrying over into the new year with the launch of the new RAV4, the best-selling SUV in the U.S., the all-new Corolla, coming to dealerships in March, and the return of the legendary Toyota Supra. We are truly encouraged by what should be an incredible 2019.”

Lexus posted December sales of 35,524 vehicles, up 0.2 percent on a volume and a DSR basis. For the year, Lexus sales of 298,310 vehicles were down 2.2 percent on a volume basis and down 2.6 percent on a DSR basis.

“Lexus finished 2018 strong with support throughout the year from a host of new product launches, including the all new flagship LS, the new RXL and the new ES,” said David Christ, group vice president and general manager of Lexus Division. “In 2019, in the early part of the year, we look forward to the launch of the UX and UX hybrid and in select markets the UX Lexus Complete Lease.”

December 2018 Highlights

Toyota is the number one retail selling brand for seven consecutive years

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Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. and North America for 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands. During that time, Toyota has created a tremendous value chain as our teams have contributed to world-class design, engineering, and assembly of more than 36 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 47,000 people (more than 37,000 in the U.S.). Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold more than 2.7 million cars and trucks (2.4 million in the U.S.) in 2017 – and about 87 percent of all Toyota vehicles sold over the past 15 years are still on the road today.

Through the Start Your Impossible campaign, Toyota highlights the way it partners with community, civic, academic and governmental organizations to address our society’s most pressing mobility challenges. We believe that when people are free to move, anything is possible. For more information about Toyota, visit www.toyotanewsroom.com.

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