All Things Sales

Video Lessons

Mary Young guides you through the process of getting your products in store or sold directly to consumers, through the development of a marketing and sales plan, and the implementation of customer and solution profiles.

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Description

Become a master at what you do

If you have a brand or product you’re looking to get in front of a wider audience, this course will guide you through the development of a successful marketing and sales plan, and answer all your questions about customer and solution profiles: aka what they are and how you can best optimize them.

This 4-part module starts on the day you purchase, with videos and worksheets released every 7 days following. Once modules are released, you can access them at any time for as long as SCHOOL is online and do the course at your own pace.

MODULE 1

Customer Profiles

Mary's story: Mary Young, the founder of her eponymous lingerie line, walks us through her brand’s journey and how she was able to implement customer profiles to elevate and grow her business.

The 411 on Customer Profiles: Developing a Customer Profile will help you sell your product. If you don’t know who your customer is, what they’re looking for, and how they shop, how do you expect to sell anything?

Why Customer Profiles Are Important: If you can think, act, and move through a purchase like your target customer, you will be able to identify (and resolve) any threats that might hinder them from completing their purchase.

MODULE 2

Implementing the Customer Profile

Target Segment & Demographic and Business Drivers: Mary will help you define your target and secondary markets by using demographics and business drivers that influence product desirability. IE: What compels someone to purchase your product? Is it an emotional decision? If so, how can you connect with that?

Product Offering, Fears and Concerns and Barriers to Communication: Dive into your unique value proposition and learn how to deeply resonate with your customers. This formula will help elevate your brand.

MODULE 3

Solution Profiles to sell directly to customers

The 411 on Solution Profiles: Mary will help you define your target and secondary markets by using demographics and business drivers that influence product desirability. IE: What compels someone to purchase your product? Is it an emotional decision? If so, how can you connect with that?

Step-by-Step Solution Profile Creation: Mary will walk you through how you can create a solution profile to increase the desirability of your brand/product.

MODULE 4

Solution Profile for selling to retailers

Why do I need a solution profile for retailers?: Your solution profile may be slightly different depending on what channel you are selling through, so in this video, you will learn how to create a solution profile that gets your product into the hands of retailers.

Step-by-Step Solution Profile Creation for Retailers: Mary will walk you through how you can create or adapt your solution profile to sell to your target retailers.

Your Instructor

Mary Young

CEO of Mary Young

Mary studied fashion communications at Ryerson University and produced a double thesis featuring her first capsule lingerie collection, which in turn launched her namesake line. Outside of the Mary Young brand you'll find Mary speaking on entrepreneurship, self love and motivation.

Who should take this course?

You're a freelancer

You own your own business

You work full time but want to start a side hustle

You want to impress your boss with your entrepreneurial mindset

You love Mary

You love SCHOOL by K&P

You want to support marginalized communities through our one-for-one model

StarStar

StarStar

Dani Rey, Toronto

Art director, set stylist, photographer

"Since our days of attending university together, it has been a pleasure to watch Mary grow her business through listening to her customers. This course is an authentic representation of how she cultivated her brand on the international stage. No one teaches quite like Mary. Trust me when I say her story has something for everyone."

StarStar

StarStar

Chantel Chapman, Vancouver

Founder of SCHOOL

"Mary gets it when it comes to marketing. She has an incredibly authentic way of positioning her brand and her success has shown how this approach resonates."

This 4-part module starts on the day you purchase, with videos and worksheets released every 7 days following. Once modules are released, you can access them at any time for as long as SCHOOL is online and do the course at your own pace.

Will the videos expire?

No, you will have access to course content as long as SCHOOL is online.

Can I cancel?

You must send a request to cancel before the course starts.

Can I share my log in with people?

No, we only allow two devices for each course. This means that if an additional IP is registered, you will not be granted access. Plus, every sale puts this course in the hands of marginalized communities for free. Sharing your login would take away from that service.

How can I become an Alumni?

You must take two courses and fill out the Alumni form that will be emailed to you.

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