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Message Bus Offers Industry First Quality of Service Guarantee for On-Time Delivery of Transactional Email

[December 17, 2012]

Message Bus Offers Industry First Quality of Service Guarantee for On-Time Delivery of Transactional Email

CORTE MADERA, CA, Dec 17, 2012 (MARKETWIRE via COMTEX) --
Message Bus, pioneer of cloud-based infrastructure for email, mobile
and social messaging, today announced the first ever email guarantee
for transactional and triggered emails that take the form of password
resets, delivery confirmations, abandoned shopping cart
notifications, receipts and other interactive messages. Transactional
emails sent through Message Bus' Global Delivery Network will be
generated and handed off to a receiving ISP in 30 seconds or less.

With today's email guarantee, Message Bus is putting a stake in the
ground and will over time drive this guarantee down to even shorter
time frames thereby delivering on the promise of blazingly fast
modern cloud architectures.

"The first communication many users have with a given company or web
property, mobile or otherwise is through the transactional email that
confirms their registration," said Jeremy LaTrasse, CEO and
Co-Founder of Message Bus. "This is an organization's chance to make
a lasting first impression, and it's surprising that no one has
provided any kind of quality of service guarantee to ensure this
critical message type is delivered on time, every time. We believe
every company will respond favorably to this guarantee as every
single organization engages in some form of transactional messaging."
Consumers rely on transactional email to close the loop on purchases
and interactions and as auditing references and reminders. However,
the audit trail isn't the only benefit of transactional email,
abandoned shopping cart emails and other forms of triggered email
account for up to 60% of new revenue according to research from
Jupiter. Transactional email that is delayed, blocked, poorly timed
or routed to the spam folder can negatively impinge on a brand's
reputation. According to the same survey, 54% of marketers stated
that marketing content included in transactional or triggered
campaigns helped drive brand awareness. With so much riding on highly
focused and targeted messages, companies need a quality of service
guarantee to prioritize the transmission of these emails.

Along with driving top-line revenue growth, automated transactional
email delivered on time can also provide significant cost savings.

According to Gartner, companies have saved upwards of $600,000(1) a
year in customer service costs by leveraging automated transactional
email systems. Gartner estimates that 20-30%(2) of all helpdesk calls
are for password resets while Forrester research puts the average
help desk call for a password reset at around $70(3).

All the research points to the indisputable importance of the
transactional and triggered message type. Up until now, no company
has prioritized these messages by giving them an effective high
occupancy vehicle (HOV) lane to ensure timely delivery. Message Bus
separates transactional and marketing email at the level of the IP
and then through complex rules and self adjusting telemetry feedback,
delivers on the promise that transactional messages bound for
customer inboxes will arrive on time and on target. By expediting and
prioritizing these emails, companies will ensure their brand's
awareness in customer inboxes and close the loop on digital
interactions quickly and efficiently.

About Message Bus
Message Bus provides a cloud-native application
service for enabling and powering messaging across email, mobile and
social channels, helping to ensure deliverability of critical
communications, transactional messages, and marketing messages. The
company removes the burden and cost of deploying multiple messaging
servers with a service available via SMTP or through a programmatic
API. Market leading companies rely on Message Bus to manage the trust
relationship between senders and recipients, increasing their message
deliverability rates and revenues. Key benefits include lower cost to
market, compliance to industry regulations and protecting brand
reputation. More information is available on the company's website:
http://www.messagebus.com.