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FFO Makes Itself Over

Times Record Staff

Furniture Factory Outlet has undergone a makeover of sorts.

Following upon the heels of its announced closing earlier this fall, the business reopened in October under a new name and logo, FFO Home. Also, company colors changed from black and yellow to red and blue.

FFO Home stores — including those in Fort Smith at 8819 Rogers Ave. and 6412 U.S. 71 South, and in Van Buren at 2308 Fayetteville Road — were redesigned to incorporate the new themes and to make it easier for customers to browse showrooms and shop.

With the cosmetic improvements, FFO Home has introduced an updated and improved selection of furnishings. Home accents typically found in specialty shops and high-end galleries have been added to inventory.

Larry Zigerelli, president and chief executive officer of FFO Home, said when the company decided to make changes, planners went to customers for suggestions.

“We asked our customers what they liked about our business, and easily most important, what they felt needed change,” Zigerelli stated in a company news release.

“They weren’t shy. They offered a wide range of comments, suggestions and criticism. We did our best to address those concerns, and that’s what we’re most proud of moving forward. We didn’t just make changes, we’ve made major improvements our customers will appreciate the minute they enter our stores,” he stated.

The retailer has served customers in Arkansas, Kansas, Missouri and Oklahoma for three decades.

Zigerelli said FFO Home’s business strategy of searching high and low for deals that may range from the single pieces of furniture up to multiple truckload helps set it apart. Securing a growing percentage of one-time buys in limited quantities ensures a continually changing inventory at a cost designed to attract and retain customers.

FFO Home has coupled its 100 percent satisfaction guarantee with a “lowest price or free” guarantee. The deal offers customers their money back and ownership of their furniture if they find a lower price on the identical item within 30 days of purchase.