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Starwave taps Messner

Published on October 09, 1996.

Starwave Corp. has tapped Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New York, as its agency. Starwave's former agency was CKS Partners, Cupertino, Calif. Starwave is preparing to launch an ad campaign promoting the company's capabilities and its name, which have been overshadowed by the attention given to the ESPN Web site, which Starwave manages.