The horticultural sector is changing fast. Increasing competition and new legislation and regulations ensure that growers have to keep updating their operating processes on an ongoing basis. In addition, both distributors and consumers are raising the standards they set regarding the quality of end products.

he Whole Grains Council has created an official packaging symbol called the Whole Grain Stamp that helps consumers find real whole grain products. The Stamp started to appear on store shelves in mid-2005 and is becoming more widespread every day.