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The T-shirt's creator, former deputy mayor of Penzance Nigel Pengelly, said: “These T-shirts are really about preserving the Cornish dialect; and spreading terms that are quite particular to the region.

“The word ‘tuss’ can mean many things in many contexts, and will only truly be understood by those south of the River Tamar.

"A tuss T-shirt will enable wearers to gain a deeper insight into the honorific title of tuss.”

The tuss T-shirts come in four different designs, available in a range of sizes and colours and can be bought for £10 each here.