By: M.S.Yatnatti: Editor and Video
Journalist Bengaluru:
Every employee is an entrepreneur today .companies
have started treating employees as short-term assets, and they, in turn, have
they reinvented themselves as marketable goods, always ready to quit, always on
the look-out for the next good opportunity. So, every person should think of
herself as a business -- Me, Inc -- and to survive this new world of work, the
CEO of Me, Inc -- the employee -- must be a quitter, The idea of work has changed
so much in the last 20 years that employees are looking to quit from the moment
they start at a job. Experts state that Governments should not provide welfare,
but should exist only to organize markets, ensure they function well, and
promote competition and innovation. If the company wasn't making commitments,
employees weren't willing to pledge loyalty. It was sensible for a person to
pick a job with an eye on learning skills that could be used in future in
another company. In short, a job is a good job if it will lead to another job
with another company. "People should view themselves as a business -- a bundle
of skills, assets, qualities, experiences and relationships to be managed and
continually enhanced,”. Entrepreneurs need to learn how
to sell online. The must know how to validate their products. A lot of
entrepreneurs need to learn how to get their story out there. Customers need to
know what is unique about the product. Branding thier product is important how
to put the product in front of the right customer, how to price it and handle
promotion are very important . Number one is always finding demand. Product
strategy has to be aligned with customer demand. B2C has more opportunity.Be your own boss .Create a
startup and be your own boss .

Let it be small or big be your own boss .A small seed can become big
tree .You have to have passion commitment and good idea good networking skills
.A start up need to have a well documented business plan investment strategy
and including exit options to angel investors in the start itself aslater
problem should noy crop up with founders. You should have good product and it
should be in need and it should have better feature than other products. what
is not working discontinue it .Scale it as demand grows .Do not ignore
Marketing .Growth capital is very important but do not over raise the finance
and hire good talent as an when it is required .Do not over pay as it will be
very difficult to manage the start up.Time is everything .Be different find
right investors and venture capitalists and not vulture capitalists. Raise
money intelligently find the right people be sure and flexible .Do not ignore
open source technology. Well documented code of conduct is very important for
every employee.and directors of the startup. Well defined Information technology is one of the biggest mass
employers. Be
different startup .Find unsolved problems of customers and solve it, everybody
has problems. Many have many problems .Few problems are universal. Few problems are local few are national and few are
international .Find unsolved problems. Companies succeed because they solve and
understand the unsolved problem and come up with solutions that are very
different from what others do. Put yourself in the customer's position; perhaps
you would have experienced a pain point yourself. You may not fully understand
the difficulty unless you experience it yourself .Develop deep customer
insights.
Secret of your success is in Passion,
determination, vision, agility, team play, fund-raising skills.What exactly
defines the DNA of a booming startup? What do some of the biggest names in the
investment community look for in startups and entrepreneurs Clarity of vision
Domain expertise? What key factors do successful entrepreneurs attribute to
their triumph? Need to be understood diligently. IT major Infosys has
reportedly increased the salary of its top executives but the base scale for
entry-level software engineers has not changed for more than five years.
According to experts, starting salaries offered by other IT companies are in
the same range. Information technology is one of the most important mass employer in
the country today providing significant valueaddition and employment creation.