October 19, 2007

Viacom's Bet on Web Diversity

Quote:"...But in the process of defending his position, he [Viacom CEO Philippe Dauman] did make it clear that Viacom is betting big on the notion that people online will travel to hundreds of individual Web sites for the content they want to view."

***FS*** Not hundreds of sites Mr. Dauman.. Millions of small microsites built across tens of millions of domain names. Same thing has been happening since the dawn of the commercial Internet. Just think of all those viacom billboards you own... displaying different adver-content to different drivers with different interests in different cities. Now think about a network of hundreds of thosands of domain names (microsites) displaying different advercontent to different people in different parts of the world.. You're getting warmer :)

Comments

"You're getting warmer". Big corporations seem content to live in a world of their making while taking only an occasional glimpse at the greater landscape (which has been evolving all around them). The torch always seems to get passed when companies become complacent, i.e. IBM -> Microsoft -> Google -> ???

Hi Frank,
I couldn't agree with you more on your comment about Viacom suggesting people will travel to only hundreds of sites for video content. After reading the article, I sense that these people don't understand that YouTube is a video search engine. Of course there will be tons of niche video sites developed through the web's videocast evolution & the future of internet TV.
All the best,
Steve Smithhttp://InsideDomaining.com