Mapleview is Southern Ontario's quintessential fashion destination and boasts a roster of highly sought-after brands. The Burlington shopping centre is fiercely savvy at engaging their audience and elevating the fashion game.

Strategy

Deliver taste and style that is aspirational and inspiring to the fashion-concious Mapleview shopper. And do this on a seasonal basis, four times a year, with impeccable photography and styling. Through attractive contests, in-mall motivators, luscious look books, retailer collaborations and social media engagement, decrease probability of online shopping and detachment from the Mapleview brand. Continue to define Mapleview as the champion leader of fashion centres in Southern Ontario and activate new shoppers.