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Does your business
website lack a little something you can’t quite put your finger on? You’re in
good company – many small businesses struggle with the exact same issue. To
further compound the problem, pinpointing exactly what should be added is often the hardest part of the website
improvement process.

The Internet is a sea of options and advice for improving a
company website, so it can be difficult to sift through all the noise. If you
want to bypass the info overload and inject your online presence with a hefty
dose of professionalism, simply add a website spokesperson to your company
website. If you couple a spokesperson with some other simple tweaks, your
brand’s Web presence will stand head and shoulders above the rest – and, rest
assured, your customers will notice.

How a Website Spokesperson Improves a Company’s Image

When you add a website spokesperson to your company site,
you’re essentially hiring a professional actor or actress to welcome visitors
to your brand. A spokesperson will lend your image exponentially more credibility, and your visitors will immediately
understand the message you want to convey.

Think about it – imagine you land on a website and a man in
a sharp suit suddenly pops up to greet you. The spokesperson is borderless,
which immediately creates the effect that he’s standing on the website itself.
It’s dramatic, it’s innovative – and it’s about as professional as you can get.

Now imagine the man clearly and concisely explains the
company’s vision and offerings. You begin to run into him on multiple other
sites as well – he’s in the company’s YouTube videos and on its Facebook Fan Page. You begin to associate the “talking
head” with the brand he’s representing, which, in turn, works to familiarize
you with the company – whether you realize it or not. Then, when you need a
product or service the company offers, you’re apt to remember the brand and try
it out.

According to the Video Spokesperson
Directory, empathy plays a critical role in the online sales process. A website spokesperson provides your website visitors with
the emotional equivalent of an in-store salesperson. The added personal
attention will markedly increase their comfort level, which will encourage them
to consider doing business with your brand.

Increasing Professionalism on Your Company Website

Adding a website spokesperson is a great first step to up
the ante for your brand’s professional image, but you shouldn’t stop there.
It’s critical to analyze other elements of your website as well. First – and
most importantly – have an editor check every
square inch of your site’s content for spelling or grammatical errors.

Then, if your website is an old school HTML model sporting frames
and raggedy code, it’s time to do some immediate damage control by hiring a web
designer to revamp your entire site. If a designer’s not in the budget, seek
out a high-quality template that can get the job done instead. Whatever route
you choose, ensure that you use a high-quality favicon, maintain a consistent color
scheme, and keep your brand image uniform throughout your site.

Dump any ads for other websites, too. The spotlight should
be pointed squarely on your brand alone.
If you host ads for other products or services, you’re encouraging potential
customers to exit your site – and to take
their business with them.

The Talking People: Spokesperson Experts

Tweaking your website and adding a spokesperson are two
stellar decisions that will up your credibility factor and ultimately pad your
bottom line. But how do you choose the right spokesperson for the job?

At the Talking People, we have you covered. We offer a range
of professional actors and
actresses trained to deliver a welcoming and expert experience to each and
every one of your website’s visitors. We also provide a variety of full-service
video production solutions for your biz, including commercials,
online video production, and a whole lot more. Contact us today
to find out how you can immediately improve
your company’s image online with a website spokesperson.

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