Case Studies

Every educational institution faces distinct challenges. That is why our marketing solutions are always unique combinations of our services.
See what types of successes we can help you achieve.

UNIVERSITY
/ John Cabot University

Founded in 1972, John Cabot University is an independent, four-year liberal arts university offering
undergraduate degrees and study abroad programs to English-speaking students from all over the world.

HEM helped John Cabot University increase website traffic and student applications by optimizing their site for
SEO, and implementing a personalized, multi-channel content marketing strategy.

CAREER COLLEGE / Canadian Tourism College

Canadian Tourism College (CTC) is Canada’s leader in high-end hospitality and tourism career training.
CTC has campuses in Vancouver and Surrey, and is British Columbia’s first accredited tourism college.

HEM helped CTC move into the top three Google search results position for 76 priority keywords, leading to
increased organic website traffic and substantially improved lead generation.

CAREER COLLEGE / Institut Trebas / Trebas Institute

Established in 1979, Trebas Institute is recognized by industry for the exceptional quality of its training programs in audio engineering,
event management, entertainment management, and film & television production.

COMMUNITY COLLEGE / Mohawk College

Voted the #1 college in the Greater Toronto and Hamilton Area (GTHA), Mohawk College offers a range of career-focussed,
apprenticeship, and continuing education programs.

HEM helped Mohawk College to analyze, effectively track, and
streamline its online registration process in order to minimize “form abandonment” across the funnel, and gain a deeper understanding of
website visitor behaviors.

CAREER COLLEGE
/ Academy of Learning College

Academy of Learning College is one of the largest career colleges in Canada, with campuses in 8 provinces and the Northwest Territories.

HEM helped AOLC optimize their online marketing by designing a new, responsive website for the college, with improved lead generation mechanisms, and customized
content aimed at decreasing bounce rates, boosting lead generation, and capturing more mobile traffic.

HEM revitalized ATC’s website, migrating its contents to a more search-engine friendly CMS, optimizing on-page SEO,
and updating copy - leading to a considerable increase in website traffic and online lead generation.