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How to Win Asia Like Spotify

In this deep-dive case study, learn the 3 key growth strategies that Spotify used to gain early footing in the APAC region, break past Asian cultural and technological barriers, and continue to grow their customer engagement in 7 key markets.

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46.
”
VERY, VERY STRONG
LOCAL MUSIC CONTENT.
We tend not to launch in a market until we
have a very robust local music catalogue,“Because we want to make sure that we’ve got
Source: We want to be everywhere and there is a strong demand everywhere: Spotify Asia MD by The campaign
- Sunita Kaur,
Managing Director for Spotify Asia

47.
(It’s all the rage in the region!)
For Southeast Asia,
they prioritized licensing for
Korean pop music

48.
- Elizabeth Low,
Marketing Interactive
“
”
For Asia, the approach has been to go local, with the
music-streaming service actively reaching out to
local artists/labels in each market, which has helped
the company push its user uptake extensively.
This is particularly so for markets such as the
Philippines, Hong Kong and Taiwan.