The global ready-to-eat baby food market is prognosticated to gain from the positive influence of growing popularity of organic baby foods. Parents are very cautious about the types of food they choose for their infants. Rising awareness about preservatives and chemicals added to baby foods and their harmful effects could up the demand for organic baby foods. Since organic ready-to-eat baby food is free from antibiotics, pesticides, and other inclusions harmful for an infant’s body, it is projected to rake in a handsome demand in the coming years.

Under its Gerber brand, world’s larger food maker, Nestle is looking to introduce a slew of baby food products in China. This year, the company is prepared to roll out several transparently packaged puree products and new healthy snacks. It is planning to explore the growth of the country’s cross-border ecommerce (CBEC) market. It has launched sales of Beba and Guigoz, its European baby food brands, in the country.

However, the China market still trails the U.S. and Europe in terms of the consumption and acceptance of certain food categories, said the company’s senior CBEC VP for its Nutrition arm, David Zhang. Nonetheless, the growth potential of China will become immeasurable and enormous with effective channel penetration and consumer education, added Zhang.

Growing Number of Working Women Triggers Massive Demand

Working individuals today have very little time to cook food at home because of their hectic and work-oriented lifestyles. Therefore, it is far more convenient for them to have ready-to-eat foods instead of taking out time to cook. In this regard, high preference for ready-to-eat baby food is anticipated to strike gold for the global market. Following are top growth factors of the market.

Conventional and organic are considered to be the two main product origins of ready-to-eat baby food, amongst which the latter is expected to gather pace in the global market as it could enjoy a larger demand.

North America and Europe Cash in on Busy Lifestyles of People

Taking into account busy lifestyles of people and their high disposable income in Europe and North America, both the regions are prophesied to stay in leading positions of the international ready-to-eat baby food market. On the other side, Asia Pacific could impress with a significant rise in market growth due to factors mentioned below.

Availability of untapped markets
Higher population of children in India
Surging number of working women
Hectic lifestyles of both men and women
High market attraction of Asia Pacific

However, expansive product portfolio and increased purchasing power are projected to set the tone for soaring rise in demand for ready-to-eat baby food in North America, especially in the U.S.

With aggressive changes in preferences and demands of consumers, the international ready-to-eat baby food market is prophesied to exhibit a highly dynamic characteristic. Furthermore, presence of several global and regional players could render the market tellingly fragmented. Reduction in product prices could be a result of intense level of competition between players expected to compete on the basis of the following factors.

Distribution
Promotion
Quality
Innovation
Reputation

Some of the leading players operating in the international ready-to-eat baby food market are HiPP Organic, Gerber, and Holle.