Over the past few months, we have seen smartphone makers adopt varying marketing strategies. Lenovo took an extreme turn and hyped the Lenovo Z5 only to launch a mediocre version of what was expected. OnePlus teased a lot of new features of the OnePlus 6 before the official launch. Xiaomi has gone a step further with the Mi Max 3. Lei Jun, CEO of Xiaomi has posted an image of the retail box of the Xiaomi Mi Max 3 before its official launch.

The box clearly states the Mi Max 3 moniker, hence confirming the existing rumours. The soon to be launched phablet will succeed the Xiaomi Mi Max 2 which was launched in late-July in 2017. The launch of the Mi Max 3 falls in line with the company’s launch pattern for the Max series. Unfortunately, the image does not give away any details about the smartphone.

So far, there have been a few leaks regarding the Xiaomi Mi Max 3. According to the listing, the Xiaomi Mi Max 3 will sport a 6.9 inch display with a 2160 x 1080 px resolution. This resolution confirms that the Mi Max 3 will have thinner bezels than its predecessor and also that it won’t have a notch. While many smartphones in 2018 sport a notch, users in general, aren’t very stoked about a notched display.

Despite the larger display, the Mi Max 3 won’t be much larger than its predecessor. According to the listing, the Mi Max 3 measures 176.15 x 87.4 x 7.99 mm and weighs in at 221 grams. The Mi Max 2, on the other hand, measures 174.1 x 88.7 x 7.6mm and weighs in at 211 grams. For context, the Mi Max 2 had a 6.4 inch display and a 5300 mAh battery.

The Mi Max 3 will run on a 1.8GHz octa-core processor coupled with 6GB of RAM and 128GB of storage. Xiaomi will launch multiple variants and the one with 6GB RAM and 128GB storage will be the priciest. The fingerprint sensor will be placed on the back of the device just like almost all the Xiaomi devices off late. Powering the smartphone is a 5400 mAh battery which isn’t a significant upgrade over the 5300 mAh battery found on the Mi Max 2.

The details about the camera department are scarce for now. The listing reveals that it will have a dual-camera setup on the back with a 12MP primary sensor. The dual-camera setup will be capable of shooting videos at up to 4K resolution. To the front is an 8MP front-facing sensor. The Mi Max 3 will run Android 8 Oreo out of the box with MIUI 10 on top.

As bezels get thinner and displays get bigger, the line between smartphones and phablets will get blurrier. That, however, has not stopped Xiaomi from exploring the phablet realm. The Mi Max 3 could launch in India as well along with China. The pricing will be key for the device to have any impact on the over-crowded budget smartphone segment.

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