Digital Brand Effect

Maximize Your Return On Ad Spend

Nielsen Digital Brand Effect is a market-leading solution that allows the entire digital media ecosystem to collaborate around measuring and optimizing brand lift metrics in real-time. Our always on methodology provides marketers and their partners granular insight into how their campaigns are performing in order to maximize the value of their digital advertising investments.

Granular, real-time brand lift metrics allow you to pinpoint exactly what’s working and what’s not, allowing you to proactively optimize performance while the campaign’s still in-flight and maximize your clients’ marketing investments.

Brand Lift Metrics

By measuring brand lift, Nielsen Digital Brand Effect brings the same metrics used to measure and optimize advertising effectiveness in the offline world to the digital medium. Brand lift is the percentage increase in the primary objective of an advertising campaign, and is used by marketers to measure the extent to which their advertising has shifted consumer perception against awareness, attitudes, favorability, intent or preference.

Collaborative Optimization

Our robust and scalable application allows all parties involved in a campaign to run their instances of the solution against the same campaign in an easy and secure manner. Nielsen Digital Brand Effect aligns all parties involved and encourages direct collaboration to optimize performance and maximize return on advertising spend.

Gold-Standard Methodology

Nielsen Digital Brand Effect uses the gold-standard in brand measurement methodology—a concurrent test / control methodology using a classic experimental design. Digital Brand Effect surveys are designed to maximize participation while minimizing bias. Surveys capture consumer sentiment to measure how the campaign performed against its primary marketing objective.