Diet Coke’s new cans and flavors are Millennial-friendly

Diet Coke is introducing new flavors. They will come in a skinnier silver can.

Diet Coke’s new cans and flavors are Millennial-friendly

Diet Coke is introducing new flavors. They will come in a skinnier silver can.

(CNN Money) — Good news, Millennials: Diet Coke is introducing four new flavors that are sure to tickle your taste buds.

At least that’s what Coca-Cola is hoping.

Starting in two weeks, you can buy Diet Coke in Ginger Lime, Feisty Cherry, Zesty Blood Orange and Twisted Mango.

They will come in a skinnier silver can, reminiscent of Red Bull’s. And the company may have had another drink in mind when it mixed up the flavors — LaCroix seltzer, which has attracted exactly the audience Coke is after.

Coke wasn’t shy about which customers it’s targeting.

“Millennials are now thirstier than ever for adventures and new experiences, and we want to be right by their side,” said Rafael Acevedo, the group director for Diet Coke in North America. “We’re making the brand more relatable and more authentic.”

Another Diet Coke executive said the company cast a “broad flavor net” after examining what Millennials are eating and drinking, and tested everything from spicy notes to exotic fruits.

Other sodas have tried this strategy: Pepsi sought to appeal to younger drinkers last year with a disastrous ad featuring Kendall Jenner offering a soda to a police officer on a protest line. After a backlash, the company apologized and pulled the ad.

Companies like Coke might want to focus on sparkling water instead of new diet drinks.

Cowen noted that over that same period in 2017, National Beverage Corp., which makes LaCroix, reported that sales improved 43% in the sparkling and still flavored water category.