Plato believed the power of The Good happens when people are in service to others by expressing love, compassion, and empathy. Flipped to the view of business and branding, The Good is all about helping people live a better life.
The brand purpose of improving a person’s life through products and services is an everlasting ideal. …

brand ideal #2 : The Truth

The unrelenting pursuit of understanding and fighting for justice and truth is a noble way to for a person to live. It’s also a noble pursuit for a brand to follow to find long-lasting success.
Brands living for The Truth focus their efforts on correcting marketplace injustices. …

brand ideal #3 : The Beauty

Lives are enriched when people pursue greatness to change the world for the better. Beauty is the by-product of such a pursuit.
When brands follow The Beauty strategy path, they embark on a never-ending journey of continuous improvement to achieve excellence. …

…

By focusing supremely on its true purpose, businesses can connect more emotionally (and rationally) with consumers, leading to being a profitable and quite possibly… a transcendent brand.

sábado, 18 de octubre de 2014

Once I was enrolled in the program, I grew to become friends with Libba and Gifford, frequently staying at their home. I noticed that Gifford worked all the time. Other than short breaks to play disc golf or to participate in drumming circles, I never noticed Gifford partaking in what I then considered relaxation activities: watching television or just sitting around doing nothing. I asked him about this. He told me that when he was doing what he loved to do, then it was enjoyable. The joy of accomplishing something worthwhile exceeded the joy he received from more mundane activities like passively consuming entertainment.
Accomplishing something is a combination of having a goal (e.g. finishing a novel), making effort toward that goal (e.g. sitting down to write for an hour each morning), and making the most effective use of the effort (a combination of efficiency and priorities).

The Only Person I Have to Cheat is Myself. Purpose: Fostering motivation and focus

Prioritizing the Three Most Important Actions. Purpose: Free up time and increase effectiveness

sábado, 11 de octubre de 2014

1. If you didn’t create Google, you aren’t going toToday’s Larry Page isn’t working on a search engine and Steve Job’s counterpart isn’t working on personal computer, says Thiel, who writes about huge, singular achievements and what we can learn from them, rather than how we can copy them, to become as successful as possible. Thiel doesn’t sugarcoat the process to success and he doesn’t think there’s a formula.2. Monopolize the market for true success (Teddy Roosevelt’s shaking in his grave at this one)Thiel says it’s OK to start as a big fish in a small pond and become a monopoly in a small market. Just look at Facebook … wait, not pics of your drunk friends, but the company itself. Investors in Boston wouldn’t invest in Facebook, he said, which had a majority share of the college market, probably because they weren’t familiar with the whole college thing anymore. But it worked and became successful because it was scalable.3. Be originalEntrepreneurs aren’t the type of people to follow the beaten path – you, your concerned family and the baristas next door to your apartment already know this. Thiel gives this notion 2 thumbs up. He believes conformity is crowded and stagnant.
OK, but let’s back up a sec. Before becoming a billionaire entrepreneur and investor, Thiel played it safe. …
… One is that he thinks the fact that many CEOs have Asperger’s tendencies, says something about our society. Because they don’t have natural social cues, they don’t think twice about pursuing crazy ideas. People who are socially adapted would be discouraged and uncomfortable to go off-roading; opting instead for a safer path.4. Work on something no one understands or something no one else is working onHe likes to ask, “What great company is nobody starting?” Better yet, “Tell me something that’s true that almost nobody agrees with you on.” …
Instead, he said we need to answer life’s “mysteries” – things we write off as unsolvable or figure someone else will solve for us.
So one takeaway here is to work on something new, difficult and seemingly unsolvable that can be a life-changing idea. And then Thiel might invest.
Thiel also expects you to answer the problem better (read: differently) than anyone else, that is, if you want to monopolize your market.5. Technology + Globalization = The FutureThiel says technology accounts for vertical growth and would be on the y-axis because it is taking an idea from zero to one (This is that moment when you listen to an entire album and get to the line where you realize why that’s the album’s title. Satisfying, right?). Globalization is the process of replicating something that works, and belongs on the x-axis for growth, and growth is “n” because there’s no limit.6. Thiel wants you to stop getting olderWell, he just wants people to research aging. His interests are in energy and biomedical research. He also doesn’t approve of all those restrictions.
“The polio vacation wouldn’t be approved today,” he said at Columbia.7. Every good speaker ends with relationship adviceThiel likes to hire friends or people he could see as potential pals. He also suggests
working with someone you’ve known for a long time that shares your vision. When he
hears that the co-founders of a business just met a few weeks ago at a coffee shop, he commented, “Sounds like, ‘I just got married to the first person I met in Vegas.’”

viernes, 3 de octubre de 2014

Last year Wagner hatched an idea for a novel way to raise money through leveraging the power of social media, technology and celebrity, which puts the emphasis not on the wealthy, but on the mass market.

Chideo – a combination of the words charity and video – is a digital video network that operates a bit like Twitter, but with a practical marketing purpose. Wagner has invested tens of millions of dollars in the Los Angeles and Dallas-based firm which is one hundred percent owned and funded by him.

“In everything I have done I have always sought to challenge the status quo,” explained Wagner. “Chideo turns giving on its head because the primary driver is not philanthropic. The draw is for fans to interact with their favourite celebrity or personality, which rightly or wrongly, is what motivates a lot more people than just donating to charity.”

Socrates: What is the most challenging question someone could ask me about my current approach?Aristotle: What character virtues are most important to me and how will I express them?Nietzsche: How will I direct my “will to power,” manage my self-interest, and act in accordance with my chosen values?Existentialists (e.g., Sartre): How will I take full responsibility for my choices and the outcomes to which they lead?