Don’t be like DirecTV, the Better Business Bureau’s National Advertising Division (NAD) says.

The watchdog group has recommended that DirecTV discontinue its popular Rob Lowe ads, which feature the handsome actor taking on what the commercial group called “one of several odd or awkward alter-ego characters.” The ads that always end with Lowe’s spoken tagline, “Don’t be like this me — Get rid of cable and upgrade to DirecTV,” may not be long for your small screen, thanks to a complaint filed by cable provider Comcast Corporation.

The NAD found that several of the ad campaign’s claims could not be substantiated, or were even flat-out unfair.

“While humor can be an effective and creative way for advertisers to highlight the differences between their products and their competitor’s, humor and hyperbole do not relieve an advertiser of the obligation to support messages that their advertisements might reasonably convey — especially if the advertising disparages a competitor’s product,” the NAD said on Tuesday.

The NAD didn’t like the signal reliability claims versus cable that are made in the “Creepy Rob Lowe” commercial, the shorter comparative customer service wait time suggested in the “Painfully Awkward Rob Lowe” spot, and the better picture and sound quality implications drawn in the “Far Less Attractive Rob Lowe” ad.

The group concluded: “Given the absence in the record of supporting evidence, NAD recommended the advertiser discontinue the claims.”

However, “the Rob Lowe campaign was always scheduled to end at the end of Q1,” Jon Gieselman, SVP, Marketing at DirecTV said in a statement to TheWrap. “We wanted to launch our new campaign with Hannah Davis in the Final Four [NCAA basketball championship]. We always reserve the right to bring back the Rob Lowe campaign, either in its current form or with new spots, it has been extremely successful for the brand.”

In its complaint, NAD also felt that the “Scrawny Arms Rob Lowe” commercial conveyed an unsupported message that DirecTV’s sports programming was better than cable’s. Other issues included the “superiority message” of Lowe’s aforementioned closing phrase, as well as DirecTV’s “rated No. 1 claim” and another that states it has been “ranked higher than cable for over 10 years.”

Finally, the NAD recommended that the satellite provider “either discontinue the price claim featured in the ‘Scrawny Arms Rob Lowe‘ commercial or modify it to reflect the price of a package that included the sports programming featured in the commercial.”

In its prior response, DirecTV stated that it “continues to believe that the various Rob Lowe advertisements are so outlandish and exaggerated that no reasonable consumer would believe that the statements being made by the alter-ego characters are comparative or need to be substantiated.”

Further, the company said, DirecTV disagrees with NAD’s findings with respect to its ranking claims, picture quality claims and sports programming claims.

Rob Lowe Is 'Killing Kennedy': 10 Other Actors Who Played JFK (Photos)

Cliff Robertson, "PT 109" (1963): Oscar-winner Robertson ("Charly" and "Spider-Man" 1 and 2) portrayed JFK during his military years as a U.S. Navy officer in command of Motor Torpedo Boat PT-109 touring the waters of the Pacific amidst World War II.

William Devane, "The Missiles of October" (1974): Devane ("Knots Landing," "24") portrayed JFK in this made-for-TV offering, which depicted the drama in the 1962 White House while the President's administration decided the best course of action during the Cuban Missile Crisis.

Stephen Collins, "A Woman Named Jackie" (1991): Long before his stint as Rev. Eric Camden on "7th Heaven" (1996-2007), and even before he beguiled a young Keri Russell in "The Babysitter's Seduction," the actor played Kennedy. Collins did so opposite Roma Downey as Jackie Kennedy in the TV miniseries that focused on the FLOTUS.

Patrick Dempsey, "JFK: Reckless Youth" (1993): Believe it or not, Dempsey had other roles before he became McDreamy on "Grey's Anatomy." This includes his performance as America's dreamiest Commander-in-Chief during his early years before the presidency in this two-part TV miniseries, which aired on ABC.

Jed Gillin, "Forrest Gump" (1994): Audiences didn't see the actor in Robert Zemeckis' Oscar-winning drama, but they did hear his voice when Gump (Tom Hanks) met the president at the White House after drinking 15 bottles of Dr Pepper. The picture features Gillin on film before the John F. Kennedy's head was superimposed.

Tim Matheson, "Jackie Bouvier Kennedy Onassis" (2000): The "Animal House" star played Kennedy in the TV movie starring Joanne Whalley as his First Lady, a woman of many names and facets, as the title implies.

Bruce Greenwood, "Thirteen Days" (2000): This Cuban Missile Crisis drama also starred Kevin Costner as Kenny O'Donnell, a top aide to JFK and the movie's protagonist.

Brett Stimely, "Watchmen" (2009): The actor makes a quick appearance as Kennedy when the White House extends its thanks to Dr. Manhattan (Billy Crudup) for quickly ending the Vietnam War in Zack Snyder's superhero movie. Stimely also made brief appearances as the same president in "Transformers: Dark of the Moon" and "Parkland."

Greg Kinnear, "The Kennedys" (2011): Kinnear played JFK opposite Katie Holmes as Jackie Kennedy and Barry Pepper as Bobby Kennedy on the eight-episode miniseries that aired on Reelz Channel. The piece went on to win four Primetime Emmys.

James Marsden, "The Butler" (2013): The "X-Men" actor played one of the many powerful Commander-in-Chiefs in Lee Daniels' civil-rights movement drama. The film centered on a White House butler who served eight presidents over the course of his career.

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Rob Lowe takes a dramatic turn as President John F. Kennedy in the National Geographic Channel’s “Killing Kennedy,” which airs Sunday, Nov. 10 at 8/7c. The made for TV movie spans from Kennedy’s presidential candidacy to his assassination in 1963. The “Parks and Recreation” star is also joining dozens of other thespians who have played […]