Continuing a Legacy

Our Creative Director and Founding Partner, Frederik Høltzel has a long history in watches and watchmaking runs in the family.

We decided to visit Frederik at his home on the island of Tåsinge in Southern Funen. Here we learned that Frederik’s great grandfather, Rasmus Jensen Jørgensen was a trained watchmaker who had a small workshop, which later grew into a watch store in Tåsinge where he had his own watch brand.

Launching a new brand

Uffe Buchard is the leading authority on fashion in Denmark. He is creative director, editor-in-chief, TV host and fashion writer.

For the launch event we teamed up with Uffe Buchard, as we had complete faith that he would encapsulate our brand vision, down to the very last detail. Uffe has been the creative backbone throughout the entire creative process - from art direction, venue selection and to the choice of material.

Creating the magic

Cille Grut is an accomplished interior design stylist. We were lucky to get a more in-depth behind the scenes interview with her, where she shares her creative process.

Cille Grut encapsulated the spirit of each watch collection through four visually exciting installations.

Cille : “We have created distinct installations that represent each of the four different watch collections, as I wanted to tell the story about how each direction was inspired. My creative interpretation came from the brief that I had received from Darling Creatives Studios”.