Jeff Fisher, whose job security became baffling as he led the Rams through years of mediocrity, was fired today as the team’s head coach. The team announced the move this afternoon.

Fisher was fired after perhaps the single ugliest loss of his coaching tenure, a brutal blowout at the hands of the Falcons on Sunday that ensured he would have his fifth consecutive losing record at the helm of the team.

Now the question is who Rams owner Stan Kroenke will find to lead his team in Los Angeles going forward. Kroenke is more focused on building a stadium than on building a football team, but if he can’t find someone who can help his team win, he’s not going to fill his stadium.