Keeping the Con in Conservatism

This week RedState.com founder and Fox News pundit Erick Erickson had an embarrassing plagiarism scandal. No, he didn’t steal somebody else’s attack on ObamaCare or their analysis of immigration reform. On Tuesday Erickson emailed his subscribers a 600-word endorsement of an investment newsletter. He didn’t just forward a link, he wrote in the first person with feeling, and signed his name:

[Mark Skousen] is the most brilliant and accomplished financial advisor I know. … Let’s face it: Making money in Obama’s America is tough — and keeping it, harder still. So we can all use as much trustworthy financial advice as we can get. The best investment advice I know of, bar none, can be found in Mark Skousen’s Forecasts & Strategies — and I urge you to give it a try.

Such sincerity. Clearly, if you trust Erickson’s view of the political world, you should trust Skousen’s view of the financial world.

It sounded just as sincere in 2009 when Ann Coulter sent a virtually identical email out to her subscribers.

Ericson’s defense is also striking: He denies he made money. He’s just “happy to support a friend”. Alex Parene points out the problem here:

If, as Erickson claims, he did not get paid for this endorsement (or, rather, if he wasn’t paid to have his name affixed to this boilerplate get-rich-quick scam email), then his claim to moral purity is that he sold out his readers for free.

If you follow the links, you wind up listening to a video explaining “the elite SS-4 income stream” that “can make you America’s next millionaire” which you’ll learn more about if you subscribe for a mere $99 for the first year. (BTW, Mark is a nephew of Glenn Beck’s hero W. Cleon Skousen.)

There are, of course, people whose business it is to track the recommendations of investment newsletters and rate how they do. That opinion on Skousen is far less glowing. But what do those people know with their “facts” and “data”? Those are the same kind of people who couldn’t see how the polls were skewed to favor Obama, when actually Mitt Romney was cruising to a win — which he totally would have had if not for voter fraud (that nobody can find any evidence of other than the fact that Romney lost).

The dirty secret of the conservative movement is that this stuff happens all the time, as Chris Hayes pointed out in this tweet:

Important reminder that much of movement conservatism is a con and the base are the marks

The increased willingness of non-profits to write big checks for such radio endorsements – which appears to have started in 2008, when Heritage paid $1.2 million to sponsor the talk shows hosted by Hannity and Laura Ingraham – seems to be a primarily, if not entirely, a conservative phenomenon.

Former Fox News pundit Dick Morris came up with a great money-making idea. He sent out fund-raising emails for SuperPAC for America, which spent a pile of that money renting Morris’ email list. So money Morris’ followers sent in “for America” just cycled back into Morris’ pocket. (Similarly, Sarah Palin spent PAC money to promote her book, and even to buy copies of it to give away.) Republican candidates also spent money renting Morris’ list, and (totally coincidentally), Morris praised them on Fox.

You just don’t see this kind of stuff on the Left, where the standards are simply higher. For example, Fox News host Sean Hannity regularly speaks at fundraisers for Republican organizations and Republican candidates, but MSNBC suspended Keith Olbermann just for writing a check to Democratic candidates. In 2010, Fox News was a nice place for Republican politicians to draw a paycheck while they decided whether to run for president. I will be truly shocked if Hillary Clinton or any other Democratic hopeful gets hired by MSNBC. (Eliot Spitzer is the exception that proves this rule. When MSNBC hired him, who imagined he could ever again have a political career?)

So why is this? Rick Perlstein got into the issue a little deeper a few months ago in a Baffler article The Long Con. He signed up for the email lists of conservative sites like Townhall and NewsMax, and started getting a completely different kind of spam: Not just appeals for candidates and charities, which liberals get too, but get-rich-quick schemes and miracle cures. (He quotes Ann Coulter’s Skousen endorsement, not realizing we hadn’t seen the last of it.)

What Perlstein noticed is that the right/left difference isn’t just in conflict-of-interest standards at the top. It’s a cultural difference that goes all the way down. Conservatism is built out of subcultures like multi-level marketing (i.e. Amway), pyramid schemes, televangelist networks, conspiracy-theory groups (i.e., the John Birch Society), and so forth. (The self-promoting conflict-of-interest stuff goes way back too: The one thing I remember from reading the classic None Dare Call It Conspiracy in high school is that the solution is to expose the conspiracy by buying a bunch of copies of None Dare Call It Conspiracy and giving them to your friends.)

The subject matter may be different, but the thought-patterns are the same. If you believe that evolution is a conspiracy of atheist biologists, then why wouldn’t you believe that global warming is a conspiracy of socialist climatologists? And if a secret cabal can launch a decades-long plan like faking Barack Obama’s birth annoucements and grooming him for the presidency, of course those people would have secret investment strategies that keep them rich without effort. If Cleon Skousen can show you the hidden patterns of history, why couldn’t Mark Skousen reveal the hidden patterns of finance?

Across the board, there is a resentment-of-expertise theme, combined with the myth of the Turncoat Expert, who can let you see behind the facade … for a small fee, of course.

[Little did I know when I started writing this that Salon’s Alex Seitz-Wald was coming out with something on the same topic the same day.]