GRAND RAPIDS, MI — Doorganics is moving up plans to expand delivery service to the Metro Detroit region after a competitor suddenly shuttered this week.

This week, the 20-year-old Door to Door Organics announced it was closing a week before Thanksgiving because of financial woes. The Pennyslvania delivery service operated in 17 states, including Michigan.

Beginning Dec. 13, the Grand Rapids-based Doorganics will begin making deliveries to about 35 zip codes in the Southeast Michigan region, said founder and CEO Mike Hughes.

The expansion is expected to create at least three jobs immediately and up to 10 new positions in 2018.

“We’ve been cautious about growth while working to create a profitable and scalable business model for grocery delivery,” said Hughes, who started his organic delivery service in 2011. “After another year of successful growth, we’re now confident in our product and process and are excited to bring Doorganics to more Michigan communities.”

In 2016, Doorganics expanded to the Grand Haven area, and earlier this year to the Traverse City area.

Doorganics shoppers can select from more than 150 different Michigan-made grocery items including farm eggs, pastured meats, fresh baked breads, cheeses as well as organic deli salads and prepared meals. Delivery is free.

“We have been fortunate to have very loyal customers who believe in the mission of Doorganics and also supporting local farmers, artisans, and food businesses,” Hughes said. “This expansion will give us an opportunity to not only grow the Doorganics brand but also to support the Michigan food entrepreneurs we work so closely with.” More information about Doorganics’ expanded service area is at https://www.doorganics.com/where-we-deliver.