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EMV … Ugh | What Merchants Need to Know

While it does serve a very specific purpose, EMV was oversold as the payment security cure-all to stop the seemingly endless string of data breaches that have made headlines in recent years. The fact remains that EMV does nothing to actually stop breaches.

Beyond that, adoption has been delayed – and costly! And even once a merchant finds a solution that might work, implementation can be a nightmare! Join Shift4 Director of Strategic Business Development Daniel Montellano, SkyWire Executive Vice President and COO Dennis Montellano, and RoomKeyPMS Product Manager Dave Kelly as they discuss where U.S. EMV went wrong, the costly challenges that merchants are facing because of it, and what can be done to overcome them.