Marketing Yourself to the Top Business Schools

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Expert advice helps you get into the business school of your choiceEarning an MBA from a leading business school can be an important career boost. But first you have to get accepted. This straight-talking guide is dedicated to helping you conquer the business school admission process. Here, Phil and Carol Carpenter show you, step-by-step, how to confidently develop your own winning marketing campaign, including: * Tips on matching your strengths and interests with those of your target schools * Candid interviews with admissions directors and alumni * Advice on writing focused, persuasive essays * Twenty actual applicant essays on frequently asked topics --with frank evaluations of why these essays worked * Ratings of the top programs from U.S. News a World Report qThis easy-to-read guide demystifies the MBA admissions process. It provides a detailed and useful strategy for all MBA applicants by illustrating ways in which applicants can exert control and influence over the process.q -- qCandid and comprehensive...the Carpenters write with the voice of experience and share practical knowledge rather than generalized suggestions.q --Jon Megibow, Director of Admissions University of Virginia, Darden Graduate School of Business AdministrationDifferentiation is essential in developing a positioning strategy and a set of
application essays that will engage and ... In the Harvard Business Schoola#39;s class
of 1995, for example, 17 percent of the class were investment bankers in their
prioranbsp;...

Title

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Marketing Yourself to the Top Business Schools

Author

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Phil Carpenter, Carol Carpenter

Publisher

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Wiley - 1995-08-23

ISBN-13

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