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Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and “specials”. There were 85 such programs in the complete data for the week, which is effectively a full schedule of new broadcast episodes.

During week seven of the 2011-12 broadcast season (Oct 31-Nov 6, 2011), Modern Family and House topped the rankings for the week’s DVR viewing added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods.

With a new episode back on the schedule, Modern Family once again topped all shows for adults 18-49 ratings added after airdate via DVR viewing, each adding 2.6 adults 18-49 ratings points to their Live+Same Day adults 18-49 ratings.

With trick or treaters out for the night, House topped the % adults 18-49 ratings increase from DVR viewing, adding an unusually high (for it) 64% to its Live+Same Day adults 18-49 ratings, that trend held with Monday stablemate Terra Nova.

Modern Family also the absolute average viewership gained from DVR viewing, adding 4.92 million viewers via DVR viewing between the Live+Same Day and Live + 7 day measurement periods.

Do the Live+7 ratings tell us anything about a show’s renewal prospects we didn’t already know from the Live+SD ratings? No. Click here to learn more.

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

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The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
– Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank

Program

Net

Viewership Live+SD (000)

Viewership Live+7 (000)

Post Airdate Absolute Viewership Increase From DVR Viewing (000)

Post Airdate % Viewership Increase from DVR Viewing

1

MODERN FAMILY-11/02

ABC

13,371

18,294

4,923

37%

2

HAWAII FIVE-0-10/31

CBS

10,598

14,101

3,503

33%

3

HOUSE-10/31

FOX

6,648

9,979

3,331

50%

4

GREY’S ANATOMY-11/03

ABC

9,523

12,741

3,218

34%

5

MENTALIST, THE-11/03

CBS

13,660

16,872

3,212

24%

6

TWO AND A HALF MEN-10/31

CBS

13,903

17,102

3,199

23%

7

NCIS-11/01

CBS

19,712

22,682

2,970

15%

8

BONES-11/03

FOX

10,002

12,941

2,939

29%

9

BIG BANG THEORY, THE-11/03

CBS

15,979

18,906

2,927

18%

10

CRIMINAL MINDS-11/02

CBS

12,937

15,843

2,906

22%

11

GLEE-11/01

FOX

7,468

10,369

2,901

39%

12

TERRA NOVA-10/31

FOX

6,594

9,466

2,872

44%

13

PERSON OF INTEREST-11/03

CBS

11,759

14,593

2,834

24%

14

CASTLE-10/31

ABC

12,576

15,406

2,830

23%

15

NEW GIRL-11/01

FOX

7,416

10,221

2,805

38%

16

CSI-11/02

CBS

10,787

13,579

2,792

26%

17

BODY OF PROOF-11/01

ABC

9,897

12,538

2,641

27%

18

NCIS: LOS ANGELES-11/01

CBS

15,526

18,152

2,626

17%

19

ONCE UPON A TIME-11/06

ABC

11,449

14,069

2,620

23%

20

UNFORGETTABLE-11/01

CBS

11,336

13,944

2,608

23%

21

REVENGE-11/02

ABC

8,583

11,140

2,557

30%

22

PRIVATE PRACTICE-11/03

ABC

6,561

9,023

2,462

38%

23

OFFICE-11/03

NBC

6,152

8,346

2,194

36%

24

HARRY’S LAW-11/02

NBC

7,282

9,446

2,164

30%

25

2 BROKE GIRLS-10/31

CBS

10,970

13,077

2,107

19%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
–Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data Live, Live+Same Day(Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate – How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show’s LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that’s what we do now as well.