We all have goals, big or small, things we want to achieve within a certain time frame. Some people want to make a million dollars by the time they turn 30. Some people want to lose 20 pounds before summer. Some people want to write a book in the next six months. When we begin to chase an intangible or vague concept (success, wealth, health, happiness), making a tangible goal is often the first step.

Habits are processes operating in the background that power our lives. Good habits help us reach our goals. Bad ones hinder us. Either way, habits powerfully influence our automatic behavior.

The difference between habits and goals is not semantic. Each requires different forms of action. For example:

We want to learn a new language. We could decide we want to be fluent in six months (goal), or we could commit to 30 minutes of practice each day (habit).

We want to read more books. We could set the goal to read 50 books by the end of the year, or we could decide to always carry a book with us (habit).

We want to spend more time with our families. We could plan to spend seven hours a week with them (goal), or we could choose to eat dinner with them each night (habit).

The Problems With Goals

When we want to change an aspect of our lives, setting a goal is often the logical first step. Despite being touted by many a self-help guru, this approach has some problematic facets.

Goals have an endpoint. This is why many people revert to their previous state after achieving a certain goal. People run marathons, then stop exercising altogether afterward. Or they make a certain amount of money, then fall into debt soon after. Others reach a goal weight, only to spoil their progress by overeating to celebrate.

Goals rely on factors which we do not always have control over. It’s an unavoidable fact that reaching a goal is not always possible, regardless of effort. An injury might derail a fitness goal. An unexpected expense might sabotage a financial goal. A family tragedy might impede a creative-output goal. When we set a goal, we are attempting to transform what is usually a heuristic process into an algorithmic one.

Goals rely on willpower and self-discipline. As Charles Duhigg wrote in The Power of Habit:

Willpower isn’t just a skill. It’s a muscle, like the muscles in your arms or legs, and it gets tired as it works harder, so there’s less power left over for other things.

Keeping a goal in mind and using it to direct our actions requires constant willpower. During times when other parts of our lives deplete our supply of willpower, it can be easy to forget our goals. For example, the goal of saving money requires self-discipline each time we make a purchase. Meanwhile, the habit of putting $50 in a savings account every week requires little effort. Habits, not goals, make otherwise difficult things easy.

Goals can make us complacent or reckless. Studies have shown that people’s brains can confuse goal setting with achievement. This effect is more pronounced when people inform others of their goals. Furthermore, unrealistic goals can lead to dangerous or unethical behavior.

The Benefits of Habits

“Habit is the intersection of knowledge (what to do), skill (how to do), and desire (want to do).”
— Stephen Covey

The purpose of a well-crafted set of habits is to ensure that we reach our goals with incremental steps. The benefits of a systematic approach to achievement include the following:

Habits can mean we overshoot our goals. Let’s say a person’s goal is to write a novel. They decide to write 200 words a day, so it should take 250 days. Writing 200 words takes little effort, and even on the busiest, most stressful days, the person gets it done. However, on some days, that small step leads to their writing 1000 or more words. As a result, they finish the book in much less time. Yet setting “write a book in four months” as a goal would have been intimidating.

Habits are easy to complete. As Duhigg wrote,

Habits are powerful, but delicate. They can emerge outside our consciousness or can be deliberately designed. They often occur without our permission but can be reshaped by fiddling with their parts. They shape our lives far more than we realize—they are so strong, in fact, that they cause our brains to cling to them at the exclusion of all else, including common sense.”

Once we develop a habit, our brains actually change to make the behavior easier to complete. After about 30 days of practice, enacting a habit becomes easier than not doing so.

Habits are for life. Our lives are structured around habits, many of them barely noticeable. According to Duhigg’s research, habits make up 40% of our waking hours. These often minuscule actions add up to make us who we are. William James (a man who knew the problems caused by bad habits) summarized their importance as such:

All our life, so far as it has definite form, is but a mass of habits — practical, emotional, and intellectual — systematically organized for our weal or woe, and bearing us irresistibly toward our destiny, whatever the latter may be.

Once a habit becomes ingrained, it can last for life (unless broken for some reason).

Habits can compound. Stephen Covey paraphrased Gandhi when he explained:

Sow a thought, reap an action; sow an action, reap a habit; sow a habit, reap a character; sow a character, reap a destiny.

In other words, building a single habit can have a wider impact on our lives. Duhigg calls these keystone habits. These are behaviors that cause people to change related areas of their lives. For example, people who start exercising daily may end up eating better and drinking less. Likewise, those who quit a bad habit may end up replacing it with a positive alternative. (Naval and I talked about habit replacement a lot on this podcast episode.)

Habits can be as small as necessary. A common piece of advice for those seeking to build a habit is to start small. Stanford psychologist BJ Fogg recommends “tiny habits,” such as flossing one tooth. Once these become ingrained, the degree of complexity can be increased. If you want to read more, you can start with 25 pages a day. After this becomes part of your routine, you can increase the page count to reach your goal.

Why a Systematic Approach Works

By switching our focus from achieving specific goals to creating positive long-term habits, we can make continuous improvement a way of life. This is evident from the documented habits of many successful people.

Stephen King writes 1000 words a day, 365 days a year (a habit he describes as “a sort of creative sleep”). Athlete Eliud Kipchoge makes notes after each training session to establish areas which can be improved. These habits, repeated hundreds of times over years, are not incidental. With consistency, the benefits of these non-negotiable actions compound and lead to extraordinary achievements.

Productivity is all the rage. People want to get more done in less time. Productivity systems abound: Getting Things Done, Pomodoro, the Seinfeld thing, etc. There’s certainly something to be said for each of them.

But have you thought about something a little simpler and more basic: How to focus? Like, really how to focus your mind on one hard, long project until it’s done?

Productivity systems are great in that they keep you accountable for getting lots of task-oriented work completed. But they don’t answer the larger question, which is: What do you do that creates value in your career? And more than that, what are you doing that’s going to have a cumulative effect, that’s really going to matter years down the road?

I see these two concepts as intertwined and incredibly important, and ignored by overly task-oriented productivity methods.

The first is figuring out where you’re going to create a massive amount of value in your career, The second is figuring out how you’re going to carve out the time and energy to focus deeply on the first.

The thing is, that type of work — whether it’s building a new product, writing a book, learning a hard subject, building a keynote speech, writing a complicated piece of software, whatever — doesn’t happen by saying “I’ll get to it”, and then allocating 15 minutes here or there in between checking your email and going to meetings.

It happens by stringing together sessions of deep, focused effort. Hours at a time, over and over. The intense kind where you sort of lose yourself and wake up later with a lot of awesome work done.

Learning how to do that kind of work, I think, is something of an art.

I say “art” for a reason. I see a lot of people out there promoting their “science-based” system for getting a lot done. Let me tell you something: The word science is being used to fool you and trick you. To make you salivate, Pavlov-style. “Science” is not some monolith that tells you how to create really meaningful work. There’s no “science” of success. There’s no “science” of productivity. That’s pure charlatanism.

Doing great work is an art. A group of researchers can’t answer the complex question of how to live and work correctly; the real world is too varied. We don’t live in a controlled experiment and we’re not lab rats, or worse, college students in psych labs.

Some scientific research papers can certainly give you hints on how the mind works, sure. They might even tell you a few things about information retention and task-based memory. I can see how that might be useful.

But that’s a long way away from creating a career you care about, where you regularly do focused, meaningful work that feels satisfying. Your life is not the one measured in the labs: You’re not trying to memorize flashcards or strings of numbers; what I’m talking about cannot be boiled down to rigorous science. (And anyone who reads Farnam Street knows the deep respect I have for real science.)

No — it’s art! Or more properly, artisanship. And the essence of being an artisan is that it’s deeply personal: It has to speak to you. You must be willing to put your soul into the game. This means everyone will go about the Art of Focus in their own way. It takes experimentation, dedication, and an understanding that no one can do it for you.

I even called a course I put together The Art of Focus, for this very reason. I don’t claim to have all the answers, or to “scientifically” solve your problems or fix your brain, like you’re a mouse in a lab. I just wanted to give people all of the tips and tricks I knew about doing focused, meaningful work, so they could build a system themselves.

Because the truth of the matter is that, however you go about it, you do need to build your capacity for hard, focused work. That is vital in an age of complexity, where we need to carve out a niche. Most of us aren’t making widgets anymore, and much of that work is being replaced by machines anyways.

And if you’ll let me be controversial for a second, I think that’s a good thing for humanity. Humans aren’t meant to live on a factory assembly line (or the white-collar equivalent – spreadsheets and Powerpoint). We’re meant to lose ourselves in valuable and satisfying work that smacks of originality and humanity.

I know a lot of finance people who want to switch into some related craftsmanship, or writing, or software-building, but not the other way around. Do you know any woodworkers who want to switch into finance? Do you know any writers who want to switch into corporate accounting? Me neither.

But in order to build an awesome career doing hard but satisfying long-term work, you need to build your ability to focus for hours at a time. You need to learn hard skills. You need to let go of multitasking, distraction, and the temptation to be “busy.”

I built the Art of Focus to get people started on that path, but I recommend doing it any way you feel comfortable. With apologies to Phil Knight, just do it.

I will say this, I know no wise person who doesn’t read a lot. I suspect that you can read on the computer now and get a lot of benefit out of it, but I doubt it will work as well as reading print worked for me.

I think people that multitask pay a huge price. They think they’re being extra productive, and I think they’re (out of their mind). I use the metaphor of the one-legged man in the ass-kicking contest.

I think when you multi-task so much, you don’t have time to think about anything deeply. You’re giving the world an advantage you shouldn’t do. Practically everybody is drifting into that mistake.

Concentrating hard on something that is important is … I can’t succeed at all without doing it. I did not succeed in life by intelligence. I succeeded because I have a long attention span.

It sounds counter-intuitive but if you want to increase discretionary time and reduce stress you need to schedule time to think. The tiny fragments of time many of us find ourselves with have a negative effect on our ability to think deeply about a problem. Furthermore they impede our ability to learn — we stay at a surface level and never move into a deep understanding.

Deresiewicz warns: “You simply cannot (think) in bursts of 20 seconds at a time, constantly interrupted by Facebook messages or Twitter tweets, or fiddling with your iPod, or watching something on YouTube.”

The opposite approach is to focus on a problem or subject and try to achieve a deep fluency. How many of us, however, have time? We don't do the work required to have an opinion. Instead we operate with surface knowledge. We tackle problems with the first thought that comes to mind. Because we make a poor initial decision, we spend countless hours attempting to correct it. No wonder we have no time to think. We're not heeding the advice of Joseph Tussman and letting the world do the work for us.

We sound good and yet and we fail to learn — in part because everyone else is doing the same thing. Well, when you do what everyone else does, don't be surprised when you get the same results everyone else gets.

When he began working with overtaxed executives, he saw the problem with the traditional big-picture type of management planning, like writing mission statements, defining long-term goals, and setting priorities. He appreciated the necessity of lofty objectives, but he could see that these clients were too distracted to focus on even the simplest task of the moment. Allen described their affliction with another Buddhist image, “monkey mind,” which refers to a mind plagued with constantly shifting thoughts, like a monkey leaping wildly from tree to tree. Sometimes Allen imagined a variation in which the monkey is perched on your shoulder jabbering into your ear, constantly second-guessing and interrupting until you want to scream, “Somebody, shut up the monkey!”

“Most people have never tasted what it’s like to have nothing on their mind except whatever they’re doing,” Allen says. “You could tolerate that dissonance and that stress if it only happened once a month, the way it did in the past. Now people are just going numb and stupid, or getting too crazy and busy to deal with the anxiety.”

Instead of starting with goals and figuring out how to reach them, Allen tried to help his clients deal with the immediate mess on their desks. He could see the impracticality of traditional bits of organizational advice, like the old rule about never touching a piece of paper more than once— fine in theory, impossible in practice. What were you supposed to do with a memo about a meeting next week? Allen remembered a tool from his travel-agent days, the tickler file. The meeting memo, like an airplane ticket, could be filed in a folder for the day it was needed. That way the desk would remain uncluttered, and the memo wouldn’t distract you until the day it was needed.

[…]

Besides getting paperwork off the desk, the tickler file also removed a source of worry: Once something was filed there, you knew you’d be reminded to deal with it on the appropriate day. You weren’t nagged by the fear that you’d lose it or forget about it. Allen looked for other ways to eliminate that mental nagging by closing the “open loops” in the mind. “One piece I took from the personal-growth world was the importance of the agreements you make with yourself,” he recalls. “When you make an agreement and you don’t keep it, you undermine your own self-trust.

Zeigarnik effect: Uncompleted tasks and unmet goals tend to pop into one’s mind. Once the task is completed and the goal reached, however, this stream of reminders comes to a stop.

Until recently we thought this was the brain's way of making sure we get stuff done. New research, however, has shed preliminary light on the tension our to-do lists cause in our cognitive consciousness and unconsciousness.

[I]t turns out that the Zeigarnik effect is not, as was assumed for decades, a reminder that continues unabated until the task gets done. The persistence of distracting thoughts is not an indication that the unconscious is working to finish the task. Nor is it the unconscious nagging the conscious mind to finish the task right away. Instead, the unconscious is asking the conscious mind to make a plan. The unconscious mind apparently can’t do this on its own, so it nags the conscious mind to make a plan with specifics like time, place, and opportunity. Once the plan is formed, the unconscious can stop nagging the conscious mind with reminders.

If you have 150 things going on in your head at once, the Zeigarnik effect leaves you leaping from “task to task, and it won't be sedated by vague good intentions.”

If you’ve got a memo that has to be read before a meeting Thursday morning, the unconscious wants to know exactly what needs to be done next, and under what circumstances. But once you make that plan— once you put the meeting memo in the tickler file for Wednesday, once you specify the very next action to be taken on the project— you can relax. You don’t have to finish the job right away. You’ve still got 150 things on the to-do list, but for the moment the monkey is still, and the water is calm.

This is how David Allen solved Drew Carey's organizational problems.

“Whether you’re trying to garden or take a picture or write a book,” Allen says, “your ability to make a creative mess is your most productive state. You want to be able to throw ideas all over the place, but you need to be able to start with a clear deck. One mess at a time is all you can handle. Two messes at a time, you’re screwed. You may want to find God, but if you’re running low on cat food, you damn well better make a plan for dealing with it. Otherwise the cat food is going to take a whole lot more attention and keep you from finding God.”

We live in a digital time, which Schwartz and Loehr capture so eloquently:

We live in digital time. Our rhythms are rushed, rapid fire and relentless, our days carved up into bits and bytes. We celebrate breadth rather than depth, quick reaction more than considered reflection. We skim across the surface, alighting for brief moments at dozens of destinations but rarely remaining for long at any one. We race through our lives without pausing to consider who we really want to be or where we really want to go. We’re wired up but we’re melting down.

Most of us are just trying to do the best that we can. When demand exceeds our capacity, we begin to make expedient choices that get us through our days and nights, but take a toll over time. We survive on too little sleep, wolf down fast foods on the run, fuel up with coffee and cool down with alcohol and sleeping pills. Faced with relentless demands at work, we become short-tempered and easily distracted. We return home from long days at work feeling exhausted and often experience our families not as a source of joy and renewal, but as one more demand in an already overburdened life.

We walk around with day planners and to-do lists, Palm Pilots and BlackBerries, instant pagers and pop-up reminders on our computers— all designed to help us manage our time better. We take pride in our ability to multitask, and we wear our willingness to put in long hours as a badge of honor. The term 24/ 7 describes a world in which work never ends.

This is the power of full engagement. “Every one of our thoughts, emotions and behaviors has an energy consequence,” they write. “The ultimate measure of our lives is not how much time we spend on the planet, but rather how much energy we invest in the time that we have.”

There are undeniably bad bosses, toxic work environments, difficult relationships and real life crises. Nonetheless, we have far more control over our energy than we ordinarily realize. The number of hours in a day is fixed, but the quantity and quality of energy available to us is not. It is our most precious resource. The more we take responsibility for the energy we bring to the world, the more empowered and productive we become. The more we blame others or external circumstances, the more negative and compromised our energy is likely to be.

To be fully engaged, we need to be fully present. To be fully present we must be “physically energized, emotionally connected, mentally focused and spiritually aligned with a purpose beyond our own immediate self-interest.”

Conventional wisdom holds that if you find talented people and equip them with the right skills for the challenge at hand, they will perform at their best. In our experience that often isn’t so. Energy is the X factor that makes it possible to fully ignite talent and skill.

***The Four Energy Management Principles that Drive Performance

Here are the four key energy management principles that drive performance.

Principle 1: Full engagement requires drawing on four separate but related sources of energy: physical, emotional, mental and spiritual.

Human beings are complex energy systems, and full engagement is not simply one-dimensional. The energy that pulses through us is physical, emotional, mental, and spiritual. All four dynamics are critical, none is sufficient by itself and each profoundly influences the others. To perform at our best, we must skillfully manage each of these interconnected dimensions of energy. Subtract any one from the equation and our capacity to fully ignite our talent and skill is diminished, much the way an engine sputters when one of its cylinders misfires.

Energy is the common denominator in all dimensions of our lives. Physical energy capacity is measured in terms of quantity (low to high) and emotional capacity in quality (negative to positive). These are our most fundamental sources of energy because without sufficient high-octane fuel no mission can be accomplished.

[…]

The importance of full engagement is most vivid in situations where the consequences of disengagement are profound. Imagine for a moment that you are facing open-heart surgery. Which energy quadrant do you want your surgeon to be in? How would you feel if he entered the operating room feeling angry, frustrated and anxious (high negative)? How about overworked, exhausted and depressed (low negative)? What if he was disengaged, laid back and slightly spacey (low positive)? Obviously, you want your surgeon energized, confident and upbeat (high positive).

Imagine that every time you yelled at someone in frustration or did sloppy work on a project or failed to focus your attention fully on the task at hand, you put someone’s life at risk. Very quickly, you would become less negative, reckless and sloppy in the way you manage your energy. We hold ourselves accountable for the ways that we manage our time, and for that matter our money. We must learn to hold ourselves at least equally accountable for how we manage our energy physically, emotionally, mentally and spiritually.

Principle 2: Because energy capacity diminishes both with overuse and with underuse, we must balance energy expenditure with intermittent energy renewal.

We rarely consider how much energy we are spending because we take it for granted that the energy available to us is limitless. … The richest, happiest and most productive lives are characterized by the ability to fully engage in the challenge at hand, but also to disengage periodically and seek renewal. Instead, many of us live our lives as if we are running in an endless marathon, pushing ourselves far beyond healthy levels of exertion. … We, too, must learn to live our own lives as a series of sprints— fully engaging for periods of time, and then fully disengaging and seeking renewal before jumping back into the fray to face whatever challenges confront us.

Principle 3: To build capacity, we must push beyond our normal limits, training in the same systematic way that elite athletes do.

Stress is not the enemy in our lives. Paradoxically, it is the key to growth. In order to build strength in a muscle we must systematically stress it, expending energy beyond normal levels. … We build emotional, mental and spiritual capacity in precisely the same way that we build physical capacity.

Principle 4: Positive energy rituals—highly specific routines for managing energy— are the key to full engagement and sustained high performance.

Change is difficult. We are creatures of habit. Most of what we do is automatic and nonconscious. What we did yesterday is what we are likely to do today. The problem with most efforts at change is that conscious effort can’t be sustained over the long haul. Will and discipline are far more limited resources than most of us realize. If you have to think about something each time you do it, the likelihood is that you won’t keep doing it for very long. The status quo has a magnetic pull on us.

[…]

Look at any part of your life in which you are consistently effective and you will find that certain habits help make that possible. If you eat in a healthy way, it is probably because you have built routines around the food you buy and what you are willing to order at restaurants. If you are fit, it is probably because you have regular days and times for working out. If you are successful in a sales job, you probably have a ritual of mental preparation for calls and ways that you talk to yourself to stay positive in the face of rejection. If you manage others effectively, you likely have a style of giving feedback that leaves people feeling challenged rather than threatened. If you are closely connected to your spouse and your children, you probably have rituals around spending time with them. If you sustain high positive energy despite an extremely demanding job, you almost certainly have predictable ways of insuring that you get intermittent recovery. Creating positive rituals is the most powerful means we have found to effectively manage energy in the service of full engagement.

Our failure rate keeps climbing as the lists keep getting longer. At any one time, a person typically has at least 150 different tasks to be done, and fresh items never stop appearing on our screens. How do we decide what goes on the list and what to do next?

“The first step in self-control is to set a clear goal.”

The technical term researchers use for self-control is self-regulation, and the “regulation” part highlights the importance of a goal. Regulating means changing, but only a particular kind of intentional, meaningful changing. To regulate is to guide toward a specific goal or standard: the speed limit for cars on a highway, the maximum height for an office building. Self-control without goals and other standards would be nothing more than aimless change, like trying to diet without any idea of which foods are fattening.

The problem isn't a lack of goals, however, it's too many of them.

We make daily to-do lists that couldn’t be accomplished even if there were no interruptions during the day, which there always are. By the time the weekend arrives, there are more unfinished tasks than ever, but we keep deferring them and expecting to get through them with miraculous speed. That’s why, as productivity experts have found, an executive’s daily to-do list for Monday often contains more work than could be done the entire week.

Even the great Ben Franklin fell victim to having too many goals.

Franklin tried a divide-and-conquer approach. He drew up a list of virtues and wrote a brief goal for each one, like this one for Order: ‘Let all your things have their places; let each part of your business have its time.’ There were a dozen more virtues on his list— Temperance, Silence, Resolution, Frugality, Industry, Sincerity, Justice, Moderation, Cleanliness, Tranquility, Chastity, and Humility— but he recognized his limits. “I judg’d it would be well not to distract my attention by attempting the whole at once,” Franklin explained, “but to fix it on one of them at a time.” The result was what he called a “course,” and what today would be marketed as 13 Weeks to Total Virtue.

But the virtues were often in conflict with one another.

When, as a young journeyman printer, he tried to practice Order by drawing up a rigid daily work schedule, he kept getting interrupted by unexpected demands from his clients— and Industry required him to ignore the schedule and meet with them. If he practiced Frugality (“ Waste nothing”) by always mending his own clothes and preparing all his own meals, there’d be less time available for Industry at his job— or for side projects like flying a kite in a thunderstorm or editing the Declaration of Independence. If he promised to spend an evening with his friends but then fell behind his schedule for work, he’d have to make a choice that would violate his virtue of Resolution: “Perform without fail what you resolve.”

“The result of conflicting goals is unhappiness instead of action,” Tierney and Baumeister write, arguing the byproduct of this is that you worry more, get less done, and your physical health suffers.

The takeaway? Skip the to-do list and schedule your time. If you must have a to-do list, keep it short.