90 million character capacityLeadership by design also extends to our consumables.Customers turn to line matrix to get the lowest cost printing of any technology. Typically 10 times less expensive than laser or serial matrix, Printronix line matrix delivers significant cost savings in all high volume applications. To extend this benefit even further, Printronix has made significant investments in the design and testing of new fabrics, ink formulations, and ribbon construction. The highlight of these investments is a breakthrough ribbon that is at the heart of the P7000 family. Suitable for both text and bar code applications, the P7000 Ultra Capacity ribbon starts 20% darker and lasts 3X longer than our most popular 30 million character ribbons. With a 90 million character rated life, the number of user interventions are dramatically reduced. In addition to the labor savings from reduced consumable handling, the efficiency of this design results in an even lower cost per page.