LandTech Contractors

LandTech Contractors needed a website redesign that would strategically position them in their field while boosting their search engine optimization. The FiG team spent many hours learning about their business so that we could create a site that effectively conveys their value proposition and differentiates them from competitors.

LuxePak

LuxePak is a luxury brand whose flagship product is an upscale, stylish toiletries travel case. FiG was contracted to create the look and feel of the brand through the product design and packaging, logo, print materials, and website.

We started the project with market research into the luxury luggage world and made recommendations to the product designers on the color and look of the case.

Next, we created a logo that conveyed the brand’s sleek elegance and designed letterhead and business cards to match.

LuxePak’s e-commerce website had to display the product, communicate the luxury positioning of the brand, and introduce the owners of the company and their mission. To boost SEO, we maintain a blog and social media that drives traffic to the website.

Wayfare Wellness

Wayfare Wellness is a therapeutic and sports massage service located in downtown Denver. The owner wanted to establish a brand that reflected cutting-edge therapeutic modalities intertwined with design elements of an old-world apothecary. We created a logo, referral cards, and website for Wayfare Wellness that effectively conveys the brand’s look and feel as well as the company values.

Cure Cork Display

Sport Shieldz

Sport Shieldz offers new, innovative technology in concussion prevention. Sport Shieldz makes protective headgear that is designed to instantly dissipate the force of an impact to the head. What makes these caps so exceptional is that they absorb up to 90% of the energy at high-speed impact. Sport Shieldz was looking for assistance from FiG to ramp up its SEO campaign by building more search traffic volume, increasing brand awareness through website updates, and creating engaging content. FiG did just that. Additionally, FiG took on the task of redesigning Sport Shieldz’s website. While still using their existing color scheme, FiG found a way to utilize the colors so the website had a richer, more sophisticated feel. FiG also added some eye-popping pictures to invigorate the user experience

Bayaud Document Services

Bayaud Enterprises' sub-brand Bayaud Document Services, came to FiG looking for a way to differentiate themselves from their parent brand. We discovered that it was very important for Bayaud Document Services to showcase their mission of employing people with physical and mental disabilities. They believe every one deserves the opportunity to work, regardless of physical, mental, or emotional disabilities. With that, they also wanted to be seen as a reliable and secure company. We started by redesigning their website to be more user friendly. We did this by showcasing their employees and services front and center on the homepage. We also made all contact information quickly accessible.

Petroleum Building Branding

FiG took on the challenge of rebranding Denver’s historic Petroleum Building, once the home of the renowned Petroleum Club. The owners had recently completed a major renovation of the building and it was now LEED-certified for energy efficiency. The challenge was to present those two very polar messages (historic and modern) and also reach out to diverse potential tenants that would be a natural draw for the building given its proximity not only to energy and banking firms, but the state capital building and Denver’s municipal buildings. The new brand successfully merged the messages and FiG revamped their branded materials to align with the new look.

Maple St. Pie Branding

Reading with Bridget Branding

Amazing Moves Branding

Founded in 2003, this Denver-based moving and storage company enjoyed steady growth from the start thanks to excellent service, value, and word of mouth referrals. The prevalence of the company’s distinctive red and black trucks around Denver didn’t hurt, either! In mid-2011 Amazing Moves began working with FiG to create an enhanced brand identity, leveraging their stellar reputation and the iconic trucks.

The first assignment was to produce a new logo that would leverage the recognizable colors and font from Amazing Moves’ current brand but take it further to better capture the essence of the company. FiG collaborated with the Amazing Moves leadership team and developed a logo that stayed consistent with the “classic” look of the company’s brand as portrayed on their trucks, with the addition of an elegant “classy” feel that reinforced the company’s record of premium service.

Denver Community Credit Union Branding

Denver Community Credit Union (DCCU) had maintained the same branded look and feel for decades, but when their charter changed to add two counties to their service area it was time to rebrand. FiG was brought in to help, and immediately conducted extensive market research, including surveys and focus groups. DUCC agreed with FiG’s recommendation that the new identity incorporate a monogram icon that implied expansion with letter forms creating concentric circles. This was combined with the tagline “Reach Further,” connoting ambition and progress. FiG developed a series of posters for the credit union branches that introduced the brand to customers.

At the same time, FiG undertook a complete makeover of DCCU’s website. It was clear that the existing site was not user-friendly and difficult to navigate. The goals for the new site were to:

Reflect DUCC’s high level of customer service.

Quickly communicate the scope of DUCC’s services.

Encourage outreach to DUCC.

Grant secure access to members’ existing account information.

FiG developed a new website featuring:

A re-categorized top level list of services with easier navigation that quickly steered users to the right financial service product.

Customer e-banking account access directly from the home page.

Portals for loan applications and new accounts.

An interactive branch and ATM locator.

Social media streams with live updates of DCCU’s Facebook, Twitter, and YouTube sites.

Signup options for DUCC’s online Clear Money classes.

A search feature enabling users to quickly find the DUCC information they need.

FiG also created a mobile friendly version of the website with information on rates, locations, and more.

As DUCC’s media buying agency, FiG coordinated a radio advertising campaign focused on home equity lines of credit (HELOCs) targeting Denver, Adams, and Arapahoe counties. FiG created the ads and placed them on five carefully chosen radio stations. In order to track the traffic and conversion rates, each ad used a different phone number and URL. The ads had specific and limited calls to action, so they drew responses primarily from motivated borrowers with predictably high conversion rates.

20.75% of site visitors completed the form

32.08% were converted from a combination of form completions and phone calls

CRMCulture Event Marketing

An established software developer of CRM platforms, CRMCulture needed to make a splash at an upcoming developer conference, Aptean Edge, where the company planned to introduce the newest version of its Productivity Pack software (ProdPack). After learning more about the product, the company, the target audience, and the conference, FiG produced:

Portocol Branding

FiG worked with Portocol Business Strategies to develop their logo and brand portfolio. The logo concept was constructed around 3 fundamental ideas: “portal”, “protocol”, and “port of call”. Portal – as an 'entrance' or 'gateway' to better business, protocol – as a 'system' or 'structured path' to better business, and port of call – as a 'stop in your journey along the way'. The logo encompasses these ideas by incorporating the look of a portal, the structured flow of the objects/lines (protocol), and the objects passing through the “o's”, which represent ports of call. FiG then brought this concept full circle by building a color palette, adapting fonts, designing branded marketing collateral, and developing thoughtful content around sales materials.

CourtSide Consulting Branding

CourtSide Consulting offers premier HR guidance for small companies, but the firm’s logo did not reinforce the company’s extensive scope of services. FiG created a logo that subtly reinforced the company’s brand. The new design used the primary letters in CourtSide’s name in the form of a maze, representing the essence of the firm’s consulting service: helping clients navigate HR management. The FiG team recommended staying with the orange and blue combination familiar to CourtSide’s clients, but changed the hues so that the colors were brighter and offered more contrast. This type of juxtaposition often is used to create tension, generating a degree of excitement, and draw attention. FiG received a MarCom Gold Award for this logo design.

Bruce Peterka Website

Bruce Peterka has more than two decades of CFO experience as well as an extensive background in QuickBooks consulting and training. He came to FiG well aware that his website did not reflect this range of skills and expertise. FiG created a new site that not only informed Bruce’s potential clients of the advantages of working with his company, but the site was “cleaner,” more sophisticated, and far more professional in appearance. In the new website, bolder navigation leads visitors quickly to the information they need and users now see clear calls to action that lead to meetings and consulting sessions with Bruce.

Personal Touch

When Coyote Visions Employment Solutions became The Personal Touch Career Service, this career coaching company needed a new visual corporate identity and brand. FiG designed a logo that suggested a comforting and nurturing environment for those seeking a new job or career advancement. The clean, aesthetic design infers professionalism and the firm’s results-oriented approach to working with clients and employers.

Davidsons Liquors Branding

Located in Highlands Ranch, south of Denver, Davidsons Liquors is one of the largest retail liquor stores in Colorado. Davidsons approached FiG looking for help to expand its distribution area and increase its draw in the immediate vicinity. In order to identify Davidson’s most valuable target market and the best messaging to help them reach these consumers, FiG:

Audited the current Davidson brand.

Conducted surveys and focus group interviews.

Analyzed and segmented the data.

Abraxas - Denver Brand Development

FiG’s iterative and collaborative logo design process proved to be exactly the right approach for Abraxas Emporium & Hookah Lounge in Denver. Branding agency, FiG Advertising + Marketing, drew from the Abraxas team's initial themes of folklore, social eloquence, and what could be described as “geek culture.” After a final logo was approved, FiG went on to design business cards with a similar look and feel.

Deliver your message

If you consider your target market to be ‘everyone’, chances are you don’t really know who you’re selling to. Through market research and analysis, FiG can help narrow down your target audience and determine the best ways to reach them.

Creating a brand message that speaks to your target audience is an integral part of marketing your business. Through thoughtful and strategic creative, FiG can help you develop the right message – one that will make the most impact with your customers.

You’ve managed to perfect your brand, now what? Pushing your brand to market requires the right strategy. FiG can help you determine which marketing channels are going to give your business the widest reach and the best return on investment.

Your Success is Our Success.

Become a Part of Our Success Story.

Courtney Berg, CourtSide HR Consulting

Building a brand from scratch can be an uphill battle. With Zachary Rischitelli and the FiG team, it became much easier. They listened to our missi...