Hans L Zetterberg 1927-2014
was a sociologist, an analyst of public opinion and values,
and a publicist. This archive contains his bibliography and
links to many of his publications, including
completed parts of his latest work,
The Many-Splendored Society.

Hans L. Zetterberg, born 1927 in Stockholm,
Sweden, came to the University of Minnesota in 1949 and did
maintain The United States as his main base for 20 years. He
taught sociology at the Graduate School of Columbia
University and briefly at Ohio State University, where he
was Chairman of the Sociology Department. He was also head
of publishing at Bedminster Press which had the motto:
“Books by scholars for scholars." A highlight of this
position was the publication in 1968 of the
full translation of Max Weber, Economy and Society,
now available as a paperback from University of California
Press. The members of American Sociological Association
voted in 1997 this work as the 20th century's most
influential book in sociology.

In his native country, Zetterberg was the first Chief
Executive and organizer of The Tri-Centennial Fund of the
Bank of Sweden, one of Europe’s larger foundations
supporting social science. He turned to the private sector
and became a long-established professional pollster,
Managing Director and owner of Sifo AB, a company for market
and social research. He became Editor-in-Chief of the
national daily newspaper, Svenska Dagbladet, and
further developed his writing to reach an inquisitive
general public.

Zetterberg is a past President of The World Association for
Public Opinion Research. He is a member of the Royal Swedish
Academy of Engineering.

In a multi-volume series, "The Many-Splendored
Society," Zetterberg sums up essential knowledge of
social science. This work is a theory that also
systematizes in English much material from this archive and
integrates it with classical and established parts of social
science.

Zetterberg's key to social reality is simple and
optimistic: if mankind has the capacity to cook previously
unheard-of sentences, it also has the capacity to cook and
serve social structures and cultures never before seen.
However, only a minority of our sentences is new from
generation to generation, and it takes effort to learn a new
language. Societies and their institutions, likewise, can
count on both long traditions and on manageable changes. "The Many-Splendored Society" is a great story about this
achievement.

This web site served as a workshop and initial publisher of
the series "The
Many-Splendored Society" A total of seven volumes were planned. Several volumes
are published by CreateSpace and Kindle. They are sold (printed on demand) as self-published
paperbacks at Amazon and other Internet bookstores.

To test whether or not you want to read this
work you may look at a file called
A Book
Project: The Many-Splendored Society. It contains the The
Preface as it stood after four volumes and has a Guide to
Readers unaccustomed to see social theory in (and as)
ordinary language of their society.

Look below for finished volumes and fragments in progress on
The Many-Splendored Society.

The progress of
the writing of Zetterberg's manuscript "The Many-splendored Society" that began in 2002 is shown
below. For an abstract of the manuscript see its updated
"A Book Project: The Many-Splendored Society" mentioned above.

Reviews by readers to published volumes can be made on the location of the books on
the
Amazon catalogue.
Anonymous and oral reviews are also accepted.

Anything below with links -- published or unpublished -- are open for reading, citation, vetting, and encouragements. Email Karin Busch Zetterberg at
karinbusch@hotmail.com

Preface and Abstract
Introduction: Building the Social Order
6. Uniformity and Individuality, Laws and Contracts
7. Positions and Relations
8. Organizations, Networks, Media, and Netorgs
9. A Road from Gemeinschaft to Gesellschaft
10. Cardinal Values and Their Societal RealmsAdditions and Changes
to Volume 2 to be inserted in future editions

Introduction: Societal Realms as Fundamental Parts of Social Reality
Part 1. SOCIETAL REALMS AND HOW THEY EMERGE
18.
The Emergence of Science in Europe
19. Finding a Modus Vivendi and an Ethos of Science
Part 2. THE SOCIETAL REALM OF SCIENCE
20. The Contemporary Pursuit of Science
21. Rationalities in Science
22. Stratification and Rewards in Science
23. Universities Then and Now
24. Procuring to Science
25. Journalism and Science: News and the Cracking of Secrets
26. Providing a Knowledge Base for Education
27. The Use of Patents
28. On Applied Natural Science
29. Science in Deep Collaboration with Other Societal Realms

Current Work

on The Many-Splendored Society

Volume
5: In preparation
Beauty, Sacredness, and Virtue(early scraps)
Part 1. The Societal Realm of Art: A Search for Beauty and Beyond
Part 2. The
Societal Realm of Religion: A Search for Sacredness
Part 3. The Societal Realm of Morality: A Search for Virtue

Volume 6: In preparation
Wealth and Order(early
scraps)
Part 1. The
Societal Realm of Economy: A Search for WealthPart 2. The
Societal Realm of
Polity: A Search for Order

Volume 7:
In early preparationLife and the Good Life(very early scraps)Introduction:
Society's Coping
Technology
and Nature; Biological Spontaneities
Household and Family
Age and Life Stages
Appendix: In preparation
A Schema Evolves
(early draft)
List of Propositions

Two chapters (not on line) in Handbook
of Public Opinion Research edited by Wolfgang Donsbach and Michael
W. Traugott , Sage Publications, London, 2008: "The Start of
Modern Public Opinion Research," pp. 104-112 and
"Identifying Value Clusters in Societies," pp. 417-425.

"Categories for Social Science",
Paper presented to the Working Group on
Sociological Categories and Classifications at at the annual conference of
the Swedish Sociological Association, in Örebro, 2003-01-30

Latest slides in English:

"Civil Society in Research and Praxis". Keynotes at 4th Annual Meeting of the European PhD Network on Civil
Society held at the Center for Management and Organization in the
Stockholm School of Economics.
Stockholm, Sweden, 2004-05-30

Do you read Swedish?

Tip:
Many of Zetterberg's news analyses, columns and public speeches are
reprinted on this web. Enter various keywords from a topic in the Swedish public
debate in Search or Google (above) and you get a list of reprints containing the keywords.
By this method we have pulled together and organized the three summaries below.
They illustrate Zetterberg's perspectives on current affairs, which combine
history of ideas, opinion surveys, and insights from social theories.
The assassination of Olof Palme and its aftermath (Lönnmordet på Olof Palme och dess efterspel)

Summaries:
Shifts in major value orientations s1983.
The study of values e1997.
Cultural values in market research e1998.

Life styles:
Swedish life styles s1977.
Teetotalism s1979.
Active in state church s1983
and in free churches s1979.
Life styles and their motivation by VALS
s1980.

Studies with a European VALS
system:
Summaries: Conception e1980
and Swedish application e1982.
The politics, values, and lifestyles during economic
stagnation s1983.
Values and nuclear energy e1980
s1980.
Values and scientific development s1984.
Values in the work place e1984.
Bank
customers
e1981.

Studies with the RISC system of the 1980s:
Overheads e1985.
Value pattern (with a note on the Stockholm morning papers)
s1986.
Values and food e1985.
Values in the international market place s1986.

Studies with the Agorametri
system: The
European Community and Swedish Values s1991.

Opinion formation:
In personal political conversations s1995
s1999.
In the central zone s2002.
The organized interests and the intelligentsia in opinion
formation s1982.
Media and journalism s1990
e1992.
The main actors in Swedish opinion formation s1987.