Blockchain is the revolution of content marketing Part 2

Each piece of content has its price

Actions in many content platforms on the blockchain, such as “Vote”, comes down to money. That is, each unit of text, every photo, comment, the system automatically assigns a certain amount. This amount can grow depending on how other users interact with this content: read it or create something new based on it.

How to distribute the money for the content in the blockchain system – the example of the tweet and responses to it. Frame from the presentation of the founder Macieja Olpinski.

The author can choose a suitable privacy policy for each content unit. When the user just enters the block with the text of the author – the author gets the reward. When the reader wants to use the text for their own purposes – selects the corresponding item (if it is stipulated in the privacy policy) and the author receives an even greater reward.

In addition, information about the source (author) of the text fragment will be in the chain with the new content created on its basis. But here on the other.

Content platform on the blockchain themselves enforce your copyright

After a unit of content created and published in the system, it is assigned a code that automatically “is checked for uniqueness” for all units of the blockchain system. You understand correctly: after adding each new element the whole system is updated.

It’s as if Google conducted an update of its search engine after the emergence of the next page. Only much, much faster. Primarily due to the fact that all the data are not on any servers, like Google and shared between all participants in the blockchain system. That is everywhere and nowhere at the same time.

To make it easier to imagine it, think of a drop of water, which is constantly being transformed from one state to another, moving from person to person. Because of this each of us today has a few thousand molecules of Einstein. And if each of them is marked “we were in Einstein” is the blockchain.

Since you the meanest critic – you are in a year, a content platform based on the blockchain open up opportunities to edit or remove blocks of content without breaking the entire chain. Such development is, for example, Bandcamp and Accenture.

That is, the block will disappear, but if the deleted text already used, the information about you as the author will remain. This is what the Americans call, legacy. The bad news: what you wrote that night, no one will forget. Good: you will be able to manage content as a valuable asset, willing it to heirs.

The principle of the blockchain solves a very important issue in the world dominance of information over the individual: how to keep Mercantile benefits and to leave a mark in history without investment in PR personal brand, just doing my own thing.

About how it is stored and checked the data read in the story of the students and a secret notebook.

To earn more, the author can assign pieces of content of any meta tags, improving their visibility in the system, but in the top of the tape still leaves the texts with the greatest number of interactions from real users backers. No cheating from bots.

No longer need intermediaries – sites, social networks, monetization system

As well as interaction with editors, webmasters, advertising Department. Content platform on the blockchain, as a rule, equipped with its own search and detailed categories.

You see, as information about the authorship particular content will still catch up to the chain, the only winning strategy for authors blockchain-based platform – from the start to create real, useful content and worry about its relevance.

In fact, the question of how user will find the desired information through a search string or query via the interface – have not yet found a clear answer. Each platform decides in its own way, a “Facebook in the world of the blockchain” has not yet appeared.

When the run is recorded on the blockchain platforms?

Yesterday. Otherwise, again you will be sorry, as the bitcoin, which is not bought in 2009.

If you believe Business Insider, the amount of transactions services on the basis of the blockchain in 2015 was $474 million.

According to Santander, the combined market share of services based on the blockchain, will reach $20 billion by 2022.

If we talk about the funnel “maturity of technology” Gartner, content platform based on the blockchain now on the “peak of expectations”: the theme is developed, the community warmed up, expectations are high, but often no specifics. There are the first cases and antiquity.

Insights

Content platform on the blockchain will lift the economy content of the existing feudal level to anarchist. That is, when the overall availability of all the information each will own the property rights on produced content for them, dispose of them and to receive from him material benefits.

Blockchain platform to improve the economy content

Still have questions? Write in the comments – the theme of the content in the blockchain is vast and I really very much missed, for example, the question of hash functions. I think they deserve a separate article.