WooCommerce Email Tools and Integrations

This week we’re putting the spotlight on email marketing for WooCommerce: understanding the email lifecycle, emails best practices, and helpful tools and integrations.

WooCommerce has robust email tools built right into core. To send a greater range of messages, you can integrate your store with leading email services like MailChimp, and add email marketing extensions.

WooCommerce emails, built into core

There’s a foundational set of emails that you can send right from your dashboard. You’ll find them under WooCommerce > Settings > Emails:

WooCommerce lets you collect addresses from your site visitors, store them in a list, and send them specific triggered emails related to their account and orders.

When it comes to styling and design, WooCommerce’s default templates come in both plain-text and HTML, so they’ll load in a wide range of email clients. For more tailoring, you can customize them to match your brand by editing the PHP file or using WooCommerce Email Customizer. And you can add additional emails, either by uploading an email template to your WooCommerce directory and replacing the existing templates or by creating a new email category.

Unless you’re sending very a small volume of email you’ll need to integrate with an SMTP server. An SMTP server is the system that takes care of the email delivery process, and you’ll need to use one once you’re sending more than 500 messages a month.

Integrate your store with an email sending program

The built-in core WooCommerce options will have you covered for basic emails, but for others you’ll need to integrate your store with an email sending program (ESP). These leading ESPs all have trustworthy WooCommerce integrations: