P&G spokeswoman Allison Yang said Wednesday that the company wants to reach more consumers who are increasingly online. She said that digital is "definitely a focus" for the company.

She said P&G will continue looking at opportunities to work with Google, based in Mountain View, Calif. A message for comment was left with Google.

The Wall Street Journal reported in Wednesday's editions thatdiscussions on an employee swap began last year between P&G and Google executives. The swaps began in January.

This represents a substantial change in approach at both companies which do not often share information so openly. It is also a way to expose employees to new ideas and new cultures while exploring mutual incremental process improvements. I think that is a developing Best Practice that could be utilized by any organization to spur learning, employee development and innovation.