Dorie Clark is a marketing strategy consultant, speaker and contributor to the Harvard Business Review, Time, and Entrepreneur. She authored the books Reinventing You and Stand Out, and is also an adjunct professor of business at Duke’s Fuqua School of Business. In this episode, Dorie talks about how she went from working on Howard Dean’s political campaign to being a business consultant, how you can reinvent yourself, and what you can do to stand out.

Here are three important lessons you can learn from Dorie:

1. The Path to Success Is Never Linear

Dorie did not start her career as a marketing strategist. She worked her way there. Before she ever started advising businesses and teaching business courses at Duke, she was a journalist, political campaign strategist, documentary film maker, and head of a non-profit.

It was only after going through this journey that she found her calling. Instead of accepting the fact that you can’t change your status in life, figure out how you can change it instead.

The way to do this is through experimentation. While making the documentary, Dorie discovered she was much more comfortable with words than she was making videos. The only way she could have discovered this was by trying it first.

By experimenting, you can discover what resonates with you. Try things until you find the thing that lights you up inside.

2. You Can Reinvent Yourself

Through her journey, Dorie was able to reinvent herself multiple times until she found what she wanted to do. If you want to make a career change or you want to change how people perceive you, you must first discover your brand.

The problem is, it is hard for most people to know what their brand is. We know far too much about ourselves to know what our brand is. Dorie advocates asking half a dozen people close to you “If you only had three words to describe me, what would they be?”

This will give you a good idea of how others perceive you. If they chose words you don’t want to describe you, you must determine how to close the gap between those words and the words you do want to describe you.

3. How to Stand Out

In this noisy and competitive world, the only way to become successful is to stand out. Dorie wanted to systematize a process for talented people to be recognized and heard.

For Stand Out, she spoke to thought leaders such as Seth Godin, David Allen, Robert Cialdini, Daniel Pink, and Tom Peters. She also spoke to regular professionals in a variety of fields. Through this process she discovered the three things people can do to stand out.

Build a Network

This starts with building one one one connections with trusted people. This allows you to gain feedback from people you respect.

Build an Audience

Once you have a network of trusted people, you can build an audience. You can only get so far communicating one on one, so you must communicate your ideas publicly.

Build a Community

If you have ideas that people resonate with, you can leverage it through a community. Ambassadors of your idea are the most powerful asset you can have in order to stand out. When your ideas are bigger than yourself, you will stand out.

Shownotes

writes business books Reinventing You and Stand Out

how do you stand out at your company or in your field?

teaches business school at Duke and does speaking/consulting

first job was as political journalist, got laid off after a year

weren’t any jobs to be had at the time, so she had to reinvent herself

spokesperson for presidential candidate, ran non-profit, created documentary film which led to book

never thought about being an entrepreneur until she ran the non-profit

presidential campaign

worked for Howard Dean as deputy press secretary and later New Hampshire communications director

“You can’t just assume that having a good idea is going to be sufficient for you. You have to take more control. You have to really make an effort to ensure that your contributions will be recognized.”

“I really wanted to talk to regular professionals and to people in a variety of fields so that I could try to understand, what are the commonalities. Whatever your field is, what is necessary to do to have your idea recognized and heard?”

favorite thing to do is speaking

gratifying in the moment

you know when people resonate

tries to have a balanced portfolio – used to get majority of money from consulting