Startup earns backing of golfing great

The South African, a four time major winner, is backing 18Birdies – which provides app technology designed to boost participation and ‘leverage the power of gamification and social communities to make golf a more fun, exciting and connected experience’. He announced today he’ll be investing in and partnering with the pioneering young company.

“Too often, players lose the joy of the game in the number on a scorecard. The 18Birdies team uses technology not only to improve game performance, but to inspire the mental approach to the game and ultimately help people enjoy their golf more. I applaud that. I’ve seen what their technology can do and really believe in the continued innovation they are bringing to the golf experience,” Els said.