To set a business apart from the competition takes a unique spin on traditional marketing techniques, including web content, promotions, social media, give- aways and events. With customers overwhelmed by advertising in all forms of media, self-promotion for similar businesses can easily turn into "marketing fatigue" for a key target audience. In order to stand out, consider taking the core things customers really enjoy about a business's products and services, and turning them into fun self-promotion ideas.

Engage with Events

Customers naturally want to engage with a business when it's simple and feels good to do so. One way to do that is through hosting an online or local event that requires participation and community engagement, and offers something beneficial in return. Perhaps it's a prize, a chance for some one-on-one time with a company spokesperson, or a free item or service. When a business is willing to connect with a community and demonstrate its value, it builds a connection with customers most likely to buy or share information. Promote the event online and through other traditional marketing channels.

Social Media Goodwill

Social media options, such as Facebook, Twitter and Google+, are now a staple in a marketing plan, but social media is about more than first-person posting -- it's also about sharing valuable information. Stand out from competitors by sharing industry-specific details from sources outside the business. Create a social media update schedule that alerts fans and followers about weekly happenings. For example, a food truck can share weekly specials and location changes so people know where to find it. This is a simple way to connect with customers using information they want to know.

Start a trend

In marketing, creativity is encouraged as a way to stand out. So why not make up a holiday or inspire a trend that gets people to take notice? Meatless Mondays is a great example of how a concept that began as an environmentally friendly way of eating transformed into a movement that has engaged countless people worldwide. Select something that is relevant and important to the target audience to grab their attention, and promote it online, in print and through personal networking channels.

Combined promos and giveaways

People are often motivated by getting something for free, depending on the perceived value and relevance. One way to stay top-of-mind with customers is to create a giveaway or special promo that combines complimentary goods or services. For example, two businesses can offer something independently, but when those offers are combined, (i.e. a moving company and a carpet cleaning service), they provide something customers really need. Not only does this amp up the value for both businesses, but it also provides each with exposure to a host of new potential customers.

About the Author

I'm an entrepreneur (11 years and counting), creative spit fire and top-notch writer rolled into one. I find the story, help others tell theirs and provide guidance on business, life strategies and creativity. I've worked as a freelancer writer, in agencies and for “Big Blue”, which provides me with a range of experience as a consultant and content creator.