Trust is a currency. It’s arguably the most valuable currency in today’s B2B marketing environment. And much like real money, it needs to be earned; the risks of attempting to counterfeit trust are grave.

Technology is one of the fastest-growing B2B sectors, for reasons that are self-evident. As new solutions and innovations continue to enhance the way businesses operate across every industry, every key department has increasing tech needs and buying …

When I was in high school, we had a science class project in which we were grouped into teams, and tasked with building a catapult. Whichever contraption could launch a tennis ball the farthest would win the contest.