The KRE-O Brand from Hasbro "Builds" a Major Presence at Comic-Con International and Unveils New STAR TREK™ and TRANSFORMERS Building Sets

Teaser Trailer for KRE-O STAR TREK Digital Short Produced by
Bad Robot Also Unveiled in Anticipation of Premier Pop Culture Event in
San Diego

PAWTUCKET, R.I.--(BUSINESS WIRE)--
At Comic-Con, the KRE-O
brand from Hasbro,
Inc. (NASDAQ: HAS) boldly goes where no one has gone before. Based on
the upcoming STAR TREK sequel from Paramount Pictures and
directed by J.J. Abrams, the KRE-O STAR TREK line, under license
from CBS Consumer Products, features a variety of vehicles from the
movie along with fun KREON figures based on iconic STAR TREK characters.
Fans will be able to see the KRE-O STAR TREKU.S.S. ENTERPRISE
set and KIRK, SPOCK and BONES KREON figures for the first time in person
at the Hasbro Comic-Con booth (#3213) beginning on Preview Night, July
11.

The KRE-O STAR TREK U.S.S. ENTERPRISE building set is revealed by Hasbro in anticipation of Comic-Con International in San Diego beginning on July 11. (Photo: Business Wire)

In a groundbreaking move for entertainment based building sets, Hasbro
teamed up with J.J. Abrams, director of the upcoming STAR TREK
sequel, to create a KRE-O STAR TREK stop motion digital short.
The digital short, produced by Bad Robot, features icons of the STAR
TREK saga in a stand-alone storyline and will premiere at a later
date in partnership with Paramount Pictures. At Comic-Con the teaser
trailer for the KRE-O STAR TREK digital short will be featured
along with the upcoming U.S.S. ENTERPRISE building set and KREON
figures in the Hasbro booth. In anticipation of the convention, Hasbro
is unveiling a first look image of the KRE-O STAR TREK U.S.S.
ENTERPRISE set and the teaser trailer. Fans can view the teaser
trailer now exclusively on the KRE-O brand Youtube channel at www.Youtube.com/KREO.

"Comic-Con International is the perfect place to give fans a sneak peek
at upcoming KRE-O STAR TREK products and the teaser trailer for
the KRE-O digital short produced by Bad Robot," said Kimberly Boyd,
global KRE-O brand director at Hasbro. "The KRE-O brand is enjoyed by
consumers around the world and Hasbro is thrilled to work with the
amazing teams at CBS Consumer Products, Bad Robot and Paramount Pictures
to bring the STAR TREK property to life with KRE-O building sets."

STAR TREK will mark the third major entertainment property to be
featured in the KRE-O line from Hasbro. The Company successfully
introduced the KRE-O brand in 2011 with building sets featuring its
globally popular TRANSFORMERS characters and in 2012 introduced the
KRE-O BATTLESHIP line. New KRE-O BATTLESHIP and KRE-O TRANSFORMERS sets
will be on display in the Hasbro booth including never before seen KRE-O
TRANSFORMERS expressions: KRE-O TRANSFORMERS MICROCHANGERS and KRE-O
TRANSFORMERS MICROCHANGERS COMBINERS. Fans won't want to miss these new
figure reveals as well a chance to snap a photo with KRE-O character
statues including TRANSFORMERS BUMBLEBEE, a BATTLESHIP ALIEN and STAR
TREK CAPTAIN KIRK all in their unique KREON expressions! Fans will
also want to get their hands on a special edition KRE-O BATTLESHIP
BATTLE-BOAT building set sample pack which will be distributed at
various times throughout the show while supplies last.