Monday, September 1, 2014

Cinematic look for Poland's TVN7

TVN7 is a popular commercial television channel in Poland. Working as the secondary channel of market leader TVN, it is heavily focused on movies and drama series. Today, TVN7 is launching a new logo and new graphics package, created by German broadcast design agency Luxlotusliner. New music was produced by Paris-based Novaprod.

The new look is designed to be dynamic, modern and cinematic. New idents employ both traditional props and 3D animation to create an "avant garde" look with vibrant yet restrained colours. The simple logo uses a circle which aligns it with the main channel.

The new logo was revealed on August 29 and launches today, September 1. Luxlotusliner also produced new graphics for TVN which were introduced a year ago. The previous logo and graphics were created by another German agency, Velvet Mediendesign, and introduced in 2008.