Social media has become an integral part of online marketing. Any truly effective online marketing strategy will include a social media aspect. However, social media platforms keep emerging almost daily and their popularity grows almost overnight. It can be difficult to keep track of multiple social media platforms in order to engage with your target audience.

If you’re marketing your brand on various social media accounts, you’ll need to keep up to date with conversations, follow up on requests and post engaging content. This means logging in to the different accounts and checking on what’s going on. This can be tedious and time consuming.

The following social media management tools will help to make the process more efficient.

BuzzSumo AlertsBuzzSumo offers various features for social media content marketing. However, one of its best features is its Alerts tools. BuzzSumo saves you a lot of time by providing you with notifications any time you or your content goes viral. You can use the tool to not only help you keep up to date with the popularity of your content but also to gauge its quality.

The tool is supported by Facebook, LinkedIn, Twitter, Pinterest and Google+. Other tools that offer similar capabilities include Social Mention and Mention.

SumAllHaving a hard time keeping track of the data from all your social media accounts? SumAll pulls data and insights from all the accounts you link to it. You can view and assess the data all from a central dashboard, making analytics much easier. You can even narrow down the information you receive by choosing the metrics that master the most to you.

SumAll is supported by Twitter, LinkedIn, Pitnerest, Facebook, Tumblr and Google+. Other tools that are similar to SumAll include Social Express and Socialight.

FeedientKeeping track of the conversations and requests on multiple social media accounts can be difficult. Feedient helps you save time by collecting all streams and displaying them on a central location. You can keep track of social media streams and quickly engage with your target audience.

So these are the most famous and more efficient apps to help you manage your multiple channels for your social media strategy. Any kind of business can need these little helps to get better efficiency and organisation. So if you want to improve your online marketing, try one of these!

BufferThis tool will probably save you the most time. It allows you to manage all your social media accounts from a central place. This tool is simple to use and has a clean look. It allows you to:

Manage all your social media accounts from a single dashboard

Schedule, analyze and share information on various social media accounts from a central dashboard.

Buffer supports various social media platforms including Google+, LinkedIn, Facebook and Twitter.

You can also check out HubSpot, Sprout Social, Hootsuite and Everypost for similar capabilities.

Managing all the social media accounts should be an easy feat when you have applications like these to help you manage them. Have you use any of them before? Share your experience with us by leaving a comment below.