3 Steps to Create Podcasts With Google Hangouts On Air

Your podcasts don’t have to stop with basic audio files. Google Hangouts On Air offer ways to create audio, video and better SEO.

In this article you’ll discover how to create more dynamic podcasts using the built-in features of Google Hangouts On Air.

Why Podcasts With Google Hangouts On Air?

Traditionally, interview-based podcasts are done via Skype using either eCamm’s Skype Call Recorder on a Mac or Pamela for Skype on a PC. Both are stable programs with good sound quality and the option to record video. These tools work just fine, but what if you could up your game?

The feature that separates Hangouts On Air from a pre-recorded Skype call is the live audience (but the video option and enhanced SEO opportunities don’t hurt either). When I started using Google Hangouts On Air for my podcasts, I had a 108% increase in month-to-month downloads (not counting YouTube views).

Conducting a live online interview brings a new element to your podcasts—you have people watching, commenting and asking questions in real time. The result is a much more valuable and interesting experience for your audience.

#1: Set Up and Host a Google Hangout On Air

To use Google Hangouts On Air, you have to connect a Google+ account with the YouTube channel where the video will live. Go to your YouTube account and click the Settings menu and choose Connect to Google+.

The video below has full instructions for connecting Google+ and YouTube.

To create a new Google Hangout On Air, go to your Google+ home screen, click the menu drop-down and choose Hangouts.

Getting started with a new Hangout On Air is easy.

On the Hangouts page, scroll down and click the Start a Hangout On Air button.

Look for the Hangouts On Air box.

In the pop-up, give your Hangout On Air a title and description, choose whether to start the Hangout now or schedule it for later and choose your audience.

For the purposes of this article, I’m going to assume you chose to start a Hangout On Air now and can see the Hangout On Air capture screen. You should see yourself and any guests you’ve invited on the show.

At this point you are NOT recording. To begin recording, click the Start Broadcast button, then click Go Live.

The On Air sign will light up yellow, but it may take a few seconds. You’re now recording and anyone watching your show can see and hear you.

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To end your Hangout On Air and stop recording, click the Stop Broadcast button. Give the system a few seconds, and then verify that the On Air sign is turned off and reads Off Air. When you see that, you’re off the air and the audience can no longer see you.

#2: Download and Export the MP4 File

During your Hangout On Air, YouTube recorded your whole show. To see and download it, log into your YouTube account and click Video Manager to see a list of all of your YouTube videos. Click Menu next to the video thumbnail and choose Download MP4.

YouTube recorded your Hangout On Air as an MP4, but you need to export it and save it as an MP3 file for your podcast. Luckily that’s pretty easy—you just need an audio editing tool. I use Audacity to create my final podcast. It’s free, easy to use and has versions for both Mac and PC.

When you open your MP4 file in Audacity, it automatically strips out the Hangout On Air video and leaves you with just the audio file. At this point you can add your bumpers and any introductory audio you’ve recorded.

Introductory audio is optional, but podcast best practices suggest creating some sort of voiceover introduction that includes:

The podcast title

Your name and your guest’s name

A teaser about the show’s content

Any calls to action

The episode number, title and date recorded

Your sponsor’s name (if you have one)

A bumper is the small bit of music at the beginning and end of your podcast that signals a transition. For example, you may want to sandwich your bumper between your introductory audio and the main content of your podcast.

The bumper music you choose plays a large role in branding your podcast, so it’s worth taking the time to find something that reflects the tone of your show. A good resource for royalty-free music is AudioJungle.

When everything is ready, save it as an MP3 file, upload it to your host and distribute it to all major podcast directories.

#3: Share Video and Podcast Show Notes in a Blog Post

Here’s where you tie your podcast back your Google Hangout On Air. Because YouTube recorded your event, you can embed the video version of your Hangout On Air in a blog post and include show notes.

There’s definitely work involved in converting your Google Hangouts On Air to a podcast episode, but the reward is a much more dynamic show.

Here’s the best part: Very few people are converting their Google Hangouts On Air into podcasts, let alone taking advantage of the additional resource options. The market is wide open. Now’s your chance to make your mark and grow your audience.

What do you think? Have you used Google Hangouts On Air to create a podcast? Do you have additional tools and resources to recommend? Share your comments below.

Podcast Icon Metallic Internet Button photo from Shutterstock.

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