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Pest control: How to gain more customers

The so-called secret formula to growing your business really comes down to these basic things.

1. Offer free site visits

Most of the time your potential customers won’t realise that they have a pest problem until they notice signs like droppings and hollow floorboards. By then, it’s very likely that the threat is already at a critical stage.

Be helpful by offering free site visits once in awhile to help potential customers identify and curb their pest problems in its early stages. This is the easiest way to gain customers as you can immediately offer your services if a threat is identified.

2. After sales service

If you think that a business transaction ends after services were provided and payment is issued, then you’re wrong. It doesn’t need to end immediately - you can prolong it and make it a lifelong one just by following up after you’ve provided your services.

A simple call just to check on your customer’s pest situation is good enough. You can even offer expert advice if there’s a need. Your customers will appreciate you for this and are more likely to recommend you to their friends.

3. Ask for feedback

Always, always ask for feedback. Let the customer decide if you’ve done a good job or not. If you didn’t, then you can take that as a lesson to improve yourself. If you did, then that’s a free review and testimonial for you!

Customers tend to check out the reviews before they make a decision about who to engage. Hence, having a number of reviews or feedback on your profile is always a good thing.

4. Volunteer for a good cause

It’s not a waste of time or increase in cost - it’s a way of giving back to society, and an easier way to get a bit of exposure for your business. Volunteer to do a complimentary round of pest control for a kindergarten or old folks’ home. The owner would be grateful for your generosity and people who frequent that place would know of you. They’ll also be more likely to engage someone that they’ve seen in action before.

5. Update your professional profile with photos

Most of us are visually-driven, which is why it’s important to have photos on your professional profile as it allows people a quick glimpse into your services and achievements. Photos should be high quality to capture customers’ attention, and clear enough to demonstrate the results of your work.