Not The Smartest Luxury Magazine Campaign Right Now

Black Card (apparently not associated with Visa’s Black Card) is a high-end luxury lifestyle magazine out of Brazil.

These are new print ads for the magazine, the first advertising the title has even done, that I can find.

Apparently, the Black Card editors and their ad agency, São Paulo’s Dim & Canzian, don’t follow world events — or they do follow them, and have chosen to be horribly, inappropriately ironic with their advertising.