Marketing, advertising & media intelligence

So you think you can take a photo? If the New Zealand Geographic judges think so, you could win $1000 cash! But your entries need to be in by 10pm, Sunday 13 September.

The categories are Wildlife, Landscape and Culture, and from those entries prizes will be given for Inspirational Moment, Young Photographer of the Year and Supreme Photographer of the Year. Whether you’re an amateur, pro, student, grandmother or child prodigy, get uploading on the NZ Geographicwebsite now.

The fun folks at NZ Geo are also starting a Hump Day Quiz on Wednesday 9 September. Register here and you’ll be emailed geo-related questions once a week for eight weeks. Smart alecs may know the answers already. Others may find the answers on the NZ Geo website. But a birdie told me you will definitely find the answers in the latest issue of the magazine. Compete against other beautiful minds in the marcomms biz. A case of Dunleavy wine worth more than $500 for the winner!

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

23 years ago I did an interactive promotion with James Kwok at Saatchis for Bluebird potato chips on TV2 at 7.30 pm. Two years later I was doing websites for the likes of Sun Direct Insurance and more with Howdo. ...

Congrats on 25 years Simon - since leaving the industry 11 years ago (!) I've looked on at FCB doing some great work. Good luck with the future - I can thoroughly recommend life after advertising. Cheers Brett Atkinson

Simon - You have been a wonderful servant to the industry and in recent years to FCB. I do recall quite some years ago in a short time working together- probably in your first 5 and nearing my 20th - ...

Gold Sponsors

Silver Sponsors

Why we like it: While a carol by Ronan Keating gets the Christmas feels going, it's great to see Julian Dennison put Keating in his place to make sure the tune is true to New Zealand. It's not a Kiwi summer without glistening bros, prickles and popping the plug out of your jandals. And this spot definitely gets bonus points for the showcasing what is truly meme-worthy face of 'Sad Ronan', as he sulks on the kerb. No doubt this ad will be making its way across the airwaves all Christmas.

Who's it for: Rebel Sport by Ogilvy

Why we like it: This video featuring Eric Thomas, an American motivational speaker, author and minister, follows on from an earlier Rebel Sport ad that uses Thomas to tell the story of All Black Malakai Fekitoa. That ad asked athletes to find their 'why', and now Thomas is back to tell athletes why their 'why' is so important. "Look around your own environment and whose life would be better off if your life was great?" he asks audiences before delving into his own past to show the importance of his 'why'. Thomas engages viewers from the start, and the pairing of his message with images of athletes giving it their all makes for a powerful spot that can't be ignored.

Who's it for: BNZ by Krunch

Why we like it: Contactless payment is nothing new and mobile payment has also been seen before in ANZ's Apple Pay, but this ad rises to the challenge of reintroducing it in an exciting way. Not only does the cute dog do the job successfully, the supporting videos use a baby, a rugby ball and jandals to make the payments. While we don't expect to see anyone whipping those out of their handbags or back pockets to pay for Christmas shopping, the proposed methods show BNZ customers who don't have an Android phone that there are other options for them.

Who's it for: Sky by DDB and Flying Fish

Why we like it: While Sky's programme offering covers more than just sport, the tension and elation when watching a game is something many Kiwis can relate to. And in this spot, Sky takes centre stage as the deliverer of the anxiety, ecstasy and camaraderie that comes with watching the big game. It certainly serves as a compelling reminder that Sky remains the go-to place for New Zealand's most popular sports.