As a customer of multiple brands, have you noticed an increasing number of text messages sent to your smartphone by businesses? They might not even be advertising or marketing texts necessarily, they can simply be notifications for transactions, reminders for appointments or for support purposes.

When you are running an SMS marketing campaign, or just using text messages to send notifications to your customers, tracking them is key to success. This helps you gather the valuable data you need to plan the next steps of your campaign and take the right decisions.