Ray Baird, founder and president, RiechesBaird

As we wrap up the 2011 Image and Brand Conference, a few things are apparent.

IT’S ALL ABOUT CHANGE.

Many companies have gone through such dramatic change with people and cost structures over the last couple of years, and now need to rethink what it means to their brands. More than half of the attendees were in the re-branding process.

INTERNAL BRANDING

Another top theme and consideration is internal branding. Companies are desperately trying to find ways of aligning and energizing the work force. Many companies have been through such change that employees need to be recalibrated on vision, mission and strategy.

GETTING SOCIAL

Lastly, most everyone is trying to figure out what social means, and how to use it and incorporate into the brand strategy. Many of the attendees were trying blogging and tweeting for the first time this year. It will be interesting to see what progress and advancements will be made this year.

Hopefully you have enjoyed these conference updates and blogs, and have found them informative. Feel free to let me know what you think by e-mailing me, and if you have any branding questions, feel free to give us a call at 949.586.1200.