as a man thinketh

Know Which Fight You’re In

We just got back from the first Brisbane meetup around #nocleanfeed. It was a pretty huge turnout, I’d guess 100 people. Well done to @nicholasperkins and everyone else involved in pulling it together.

I gave a short talk, mostly trying to convey the idea that this isn’t a campaign that we will win by trying to be RIGHT. This isn’t about FACTS. This is a propaganda war about ideology, the ideology of the Christian Right, a group that Conroy, Rudd, Abbott and Fielding are all card-carrying members of. And you can’t fight a propaganda war by trying to be RIGHT. The only way to fight a propaganda war is to counter it with your own propaganda and by knowing how propaganda campaigns actually work. There’s no use taking a knife to a gun fight.

As a long-time student of people like Chomsky and Pilger, I have some understanding about how modern propaganda works. I quote tonight from 20th century French philosopher and Christian theologian (not often you’ll catch me using a Christian theologian to make a positive point) Jacques Ellul who explained that modern propaganda isn’t telling lies, it’s about telling half truths, limited truths and truths out of context. That’s what Conroy et al are master of. They don’t lie when they talk about the feed, they just limit their use of the truth.

So we need to fight a propaganda war. Fortunately, we are all very-savvy little new media / social media types, so this shouldn’t be too hard to do, as long as know what kind of fight we’re getting into.

The one idea that I didn’t have time to get across tonight was that I don’t think we can win this if we just focus on the mandatory filter. It’s too thorny an issue and too easy for Conroy to deflect criticism . I believe we need to make this a battle against the ALP. I believe we need to focus on weakening their credibility in the upcoming election by getting in their faces on a range of issue where they have either under-performed, such as the environment, indigenous welfare, immigration, etc, or where they have just flat-out turned out to be as bad or worse than Howard (the internet filter, bailing out the banks, failing to rein in corporate executive salaries, etc).

We need a campaign that attacks the ALP’s credibility and performance across the board. We need put pressure on then across multiple fronts, not just on the filter. It’s pretty clear that the mainstream media will give them an easy ride in the upcoming election. So it’ll be up to social media to put the heat on them.

One thought on “Know Which Fight You’re In”

I think you make a really excellent point about the half truths, I think both sides of the filter/feed debate are using this method quite well.

I disagree with your idea of trying to take down the ALP. I personally think that any campaign would be better based around the list and more importantly, the list creation/maintenance procedure. That is most important because in the same way Sun once said “the Network is the Computer”, I say “The List is the Filter”.

If you get the process of creating and maintaining the list as close to what you think is right, then the filter will be as close to right as it can be.