Creative brief

Business Name

What do you do?

We specialize in renting band and orchestra students in school band programs across the Mid-South.

How many pages of print design do you need?

Single Page Submissions

List the size requirement(s) for your print design

8.5 x 11

What is your industry?

Retailing

Describe the target audience for your print design

Band and orchestra students, 9th-12 grade and their parents. These ads will be printed in the "All West" and "All State" honor band programs. These honor bands feature the top high school students from the West Tennessee and Tennessee regions. The ads will be viewed by the participating students and the parents and families in attendance.

What 3 things would you like to communicate to your audience through your print design?

1) Incorporate aspects of both band instruments and orchestra instruments.2) Amro Music is the premier provider of instruments and service in the Mid-South, covering Band Instruments, Orchestra Instruments, Pianos, Accessories, and Repairs3)Amro works closely to support local and regional bands, band directors, and students

What print design styles do you like?

We would like to see something exciting, fun and professional to appeal to both the younger instrument players (age 13-18) and their parents.

What colors do you want to see in your print design?

Amro's primary colors are black and red (Hex code 99000).

What colors do you NOT want to see in your print design?

There are no limitations to the number or type of colors used in the publication.

What adjectives should best describe your print design?

Fun, youthful, exciting yet professional

How will you use the print design?

It will be used as a back cover advertisement for a regional clinic and honors band.

What content must be included in the print design?

Highlight of both band and orchestra instruments.QR Code to the Amro Music Facebook page (qr code attached). Amro Logo.Amro web address (www.amromusic.com).

We would also like to avoid using any marching band pictures or references. Because this is a promotion for an honors concert band, we prefer that any pictures of students performing be in a concert setting instead of marching.

Brief updates

7-Nov-13 2:58 p.m.GMT

Updates to the brief for Amro Music's promotional program ad:

-Because the ad will be used in a concert program, the advertisement will not need to hold any type of recruitment slogan or feel. The viewers of this ad will already be members or supporters of the band.

-We would like to avoid listing each instrument individually. Instead of listing instruments, we would prefer to use more generic catagories, such as "Band Instruments, Orchestra Instruments, Pianos, Accessories, Instrument Repairs".

-We are not a seller of guitars or drum sets. To avoid misleading or confusing viewers, please no references to these instruments.