Driving innovation leads to victory.

3M Racing

The racetrack is a laboratory for winning.

From design to production, safety to speed, visibility to upkeep—3M has played a key role in the success of NASCAR teams for almost two decades.Whether it’s abrasives, masking products, adhesives, sealers, compounds and glazes, body fillers and respirators, more than 80 of our products and technologies are used in the construction and maintenance of Sprint Cup Series race cars, every race.

So the world of racing, and NASCAR in particular, gives 3M a unique and competitive landscape to hone innovation. “I'm thrilled to represent a company that's so passionately supported auto racing for such a long time," says Jeff Gordon.

With four NASCAR Championships, 92 wins, 320 Top Five Finishes, 454 Top 10 Finishes, 77 Poles and 761 Starts behind him at the beginning of the 2015 season, Jeff Gordon epitomizes 3M’s desire to win. As racing legend Darrell Waltrip put it back in August 2014, “The numbers that [Jeff] has put up and continues to put up some 22 years after his very first NASCAR Cup race in November at Atlanta are nothing short of remarkable.”

That’s why we’re thrilled to collaborate with Jeff, Team 24 and 11-time NASCAR Sprint Cup Series champions Hendrick Motorsports. “What they do in the garage and on the track exemplifies what we're all about in our labs, plants and business teams around the world," says Jesse Singh, senior vice president, 3M Global Sales and Marketing.

Hendrick Motorsports and 3M will partner for three years starting in 2015, with 3M being the primary sponsor of Team 24 for 11 NASCAR Sprint Cup races. 3M will be an associate sponsor the remaining 27 races.

We look forward to expanding our collaboration with Jeff and Team 24, and to further revealing just how 3M technologies enhance the sport of racing.