Wauwatosa, WI (November 2, 2012) The Salvation Army of Milwaukee County
announces the launch of its annual Red Kettle Christmas Campaign with the
traditional Red Kettles and a benefit concert featuring Frank Sinatra, Jr. at
the Pabst Theater on Friday, November 2. Tickets can be purchased at the Pabst
box office by calling 414-286-3663 or www.pabsttheater.org. The benefit concert is hosted by The
Salvation Army Advisory Board and Red Kettle Campaign Honorary Chair, Green Bay
Packer Hall of Famer LeRoy Butler.

The Red Kettle Campaign
goal of The Salvation Army in Milwaukee is 3 million dollars. This will sustain
more than 80 critical programs and services including Toy Shop, Christmas
Family Feast, Feed the Kids, back to school supplies, emergency shelter and
emergency disaster relief, medical, food pantries, meals to the homeless and
care to our seniors and veterans. Red Kettle Bell Ringers can be seen and
heard at area businesses in Milwaukee County through Christmas Eve. Donations
can also be made through January 31 on-line at www.SAmilwaukee.org, by texting
the word 'Give' to 80888 to make a $10 donation, by scanning The Salvation Army
QR code with your smart phone or by mailing your donation to The Salvation Army
Red Kettle Campaign, P.O. Box 26019, Wauwatosa, WI 53226.

“The economy is slowly repairing, but many families continue to
experience tough times. We’ve seen a significant increase in
the numbers of people coming to us for help, especially new families, never
before needing help,” said Major Roger Ross, Salvation Army Milwaukee
County Commander. “It’s extremely hard during the
Thanksgiving and Christmas season, with people still losing their jobs, their
homes and not knowing how they will provide for their families.
That’s when The Salvation Army steps in to help and give hope. But,
to keep pace with the needs of area families we must rely on generous people in
our community to open their hearts with a donation to help their
neighbors.”

The time-honored Salvation Army tradition of bell
ringing started in 1891 by Captain Joseph McFee. It has humble beginnings
as a simple cooking pot that have now spread nationwide to become what is
commonly known as the ‘Red Kettle.’ The Red Kettle has served
as a symbol of goodwill for more than 100 years and signifies the beginning of
the Christmas season. The Salvation Army Red Kettle Christmas Campaign will
include traditional fundraising methods such as direct mail and on-line
donations, texting and the highly visible Red Kettles. The campaign
raises money that funds the many programs and services the organization
operates throughout the year that serve the neediest in Milwaukee County.

Eighty-four cents of every dollar donated supports critical Salvation
Army programs and services.

To offer your place of business
as a bell ringing site or to volunteer your employees to ring bells call
414-302-4300 or visit www.SAmilwaukee.org.

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About The Salvation Army:

The Salvation Army, an
evangelical part of the universal Christian church, has been supporting those
in need in His name without discrimination since 1865. Nearly 33 million
Americans receive assistance from The Salvation Army each year through the
broadest array of social services that range from providing food for the
hungry, relief for disaster victims, assistance for the disabled, outreach to
the elderly and ill, clothing and shelter to the homeless and opportunities for
underprivileged children. Nationally, approximately 84 cents of every dollar
raised is used to support those services in nearly 9,000 communities
nationwide. For more information, go to www.SAmilwaukee.org.