Thunder forward Kevin Durant has come second in the draft and MVP votings, but nobody in the NBA can touch him nowadays when it comes to pitching products - whether it's shoes, video games or soft drinks. He leads our Commercials Rankings and No. 2 (Kobe Bryant) is not even close.

What’s your reaction to Charles Barkley analytics debate? Cuban: He’s half right; the Mavs have been using analytics since the day I bought the team. The fun story behind that is I took graduate level statistics at Indiana University, and after I graduated, never thought about it again, and then after I had bought the team, I’m watching Jeopardy and who should be on but my old stats prof. And then a month later, we’re in Indiana playing against the Pacers, and who should be in the stands screaming “Hi” to me, my stats prof, Wayne Winston. I met with him and pretty much hired him then. We started using advanced plus/minus to help us, and it started to help us quite a bit…it eventually helped us come back from a 2-0 deficit in the playoffs against Houston, based on what the numbers said. Putting JJ (Barea) in the mix in the championship run had a lot to do with analytics. What happens is when a couple teams are using it, you have an advantage, but now that everyone is using it, that advantage is pretty much gone, and that’s where analytics has gotten to now. Dallas Morning News