Search

Meredith Vaughan from Vladamir Jones wrote an article for Adweek that truly sums up my outlook on my career aspirations. In my struggle to define who I want to be now, I’ve been advised to look into where I want to be five or ten years from now. At that point in time, I want my role to transcend its requirements. I want to be indispensable.

In order for that to happen though, I need to look at adding value to the account side. Vaughan talks about treating all clients as if you’re doing a new business pitch. I think this mentality could apply to life. ‘Good enough’ just simply isn’t good enough anymore. She offers helpful hints for account people that I believe could strengthen the validity of agency work.

1. Work Fast (Add value to the relationship by behaving in unexpected ways)

2. Really Listen (90% of the answers lie in the questions being asked)

3. Stand Behind Your Pricing Structure (Clients who don’t want to pay you what you are worth aren’t clients you want to work with)