All FitForCommerce Reports

As retailers and brands rush to win the battle for wallet share and loyalty, omnichannel retail is in focus. In this era, retailers must strive to be remarkable by combining physical stores, online, mobile, and social into a seamless brand experience that encourages loyalty.

But recent studies have found a gap between consumer expectations and the omnichannel experiences that retailers and brands deliver.

While traditional B2B sales channels are still most influential, the explosive growth of B2B ecommerce is forcing B2B organizations to dedicate resources and budget to the online sales channel. While B2B organizations can learn from B2C in terms of user experience, B2B selling is much more complex and requires a centralized commerce platform that fully supports sophisticated workflows, pricing, product configurations, approvals, and more.

Asia-Pacific represents the fastest growing and largest market for ecommerce expansion. Faced with slowing growth rates in domestic markets, brands and retailers are looking to Asia-Pacific markets to expand and grow their businesses. However, navigating the rules and regulations, figuring out how to get there, and actually launching ecommerce in Asia-Pacific markets can be tricky.

Each country in the region comes with its own set of characteristics and rules and regulations. Therefore, it is critical that retailers and brands looking to expand to the region fully understand the challenges of entering and succeeding in Asia-Pacific markets.

The decision of whether or not to go global is a pretty clear choice for many organizations – after all, global expansion is a strategy for accelerating growth. But, many retailers and brands are overwhelmed and unsure of where to begin.

This whitepaper will explore the steps required for preparing to go global, focusing on the importance of organizational alignment across the business. We will cover the essential functional areas that must be addressed, outline global ecommerce expansion strategies, and explore how each approach will impact the organization.

Dealing with intricate business models and distinct operational processes, B2B organizations face unique challenges when launching an ecommerce channel. In addition to the technical capabilities required, B2B organizations also need to consider the strategic differences of selling online. Read this paper to learn about B2B ecommerce challenges, best practices and explore how three different B2B organizations with very distinct business models – B2B pure play, B2B + B2C and B2B2C – have successfully launched ecommerce channels.

When a company chooses to invest in new technology, it should expect value in return. The value isn’t in the technology, per se, but what it enables the company to accomplish. The concept is simple but evaluating the potential value of technology is nuanced, multi-faceted, and often enigmatic. What drives value for one company may be completely different for another, based on size, internal resources, seasonality, growth trajectory and other factors.

In today’s omnichannel environment, discovery, research, and purchase have become part of the same process, removing the concept of distinct marketing and buying channels. With this collision of brand and commerce, both B2C and B2B organizations agree that product-centric and brand-focused content are essential to delivering the digital experience. However, content can only be relevant when the customer context is part of the equation.