Apple Inc said it was planning to open a retail store in South Korea, its first in the country that is home to its smartphone archrival Samsung Electronics Co Ltd.

The iPhone maker listed hiring notices for 15 positions dated Thursday on its website, including a store leader and business manager. The listings did not specify the exact location or when those who are hired will begin working.

“We’re excited about opening our first Apple Store in Korea, one of the world’s economic centers and a leader in telecommunication and technology, with a vibrant K-culture,” Apple told Reuters in a statement Friday.

This seems culturally significant, almost personal.

satcomer

About time Apple does this! Maybe Apple should open a store outside Google headquarters!