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We’ve been building virtual reality (VR) experiences for two years now — starting with the Victory Motorcycle VR ride to Sturgis — and most recently with two different experiences we debuted at NY events (more on those soon!).

Many of us in the business are addicted to giving people “VR Face” — better known as the look of childlike wonder, mouth agape, that is usually a result of someone’s first time experiencing true virtual
reality.

The latest Samsung Gear VR commercial utilizes this human truth well:

With the low-cost of the Playstation VR sure to make it a holiday wish list favorite, we’re going to see more and more of these cheesy, grinning faces in our future.