Accelerated Rehabilitation Centers

CAMPAIGN: Had it with Headaches? (Outreach to consumers and referring physicians.)

CHALLENGE: Many headache sufferers don’t realize that a common type of headache (cervicogenic) can be treated with physical therapy, not drugs or unnecessary medical treatment. Currently, Accelerated Rehabilitation Centers offers a team of headache specialists that is under-utilized by patients and referring physicians. In addition, basic awareness of cervicogenic headaches is low among primary care physicians.

STRATEGY: PS Medical raised awareness of cervicogenic headaches and physical therapy as a solution among consumers and referring physicians by:

Implementing a Free Headache Screen at all locations

Creating an educational patient testimonial video for posting on website, social media and to show to referring physicians

Developing headache content on website

Designing a campaign for referring physicians, including an algorithm outlining the signs, symptoms and treatment for cervicogenic headaches