Key Partners Mears extend agreement with Leeds Rhinos Foundation

Leeds Rhinos Foundation is delighted to announce the extension of its partnership agreement with Mears Group until March 2021.

The specialist housing and care provider has been a Key Partner of Leeds Rhinos Foundation since 2013, with the partnership allowing both companies to work together on initiatives aligned with Leeds City Council’s ‘Best Council Plans’ outcomes and priorities. This includes the charity’s Rugby League Development Plan which aims to increase participation in the sport and improve standards through coach education and player development.

The partnership with Mears Group has provided thousands of people across Leeds with the opportunity to improve and develop their aspirations, resilience, life-skills and physical well-being through the power of sport.

Mears has also extended its sponsorship of the Leeds Rhinos Women’s Super League team. As well as being the main shirt sponsor for the Women’s team, Mears branding will be visible on publicity for all Women and Girls Rugby League events at Emerald Headingley Stadium and beyond.

Dan Busfield, Head of Partnerships and Development at Leeds Rhinos Foundation, said: “We are delighted to continue our partnership with Mears Group, which is now entering its sixth year.

“Mears has a strong reputation within Leeds, and we look forward to continuing to work with them on a variety of exciting initiatives to help make a real difference to the communities in which we live, work and play.

“As well as providing fantastic backing for our Women’s team, the support of Mears has been instrumental in the evolution of our Rugby League Development Plan and the growth of our programmes, as we continue to increase participation across all areas of the game.”

“The principles of how both organisations work are transferrable and by working in partnership, we can both achieve our goals and make a positive impact of the lives of thousands of people, both young and old, across the city of Leeds.”

Encouraging more female tenants into the construction industry is the main social value focus for Mears in Leeds. From plumbing to bricklaying, or buying to bid writing, women remain massively under-represented in the construction industry. Mears are looking to increase the number of apprenticeships, employment and training opportunities for its tenants, with women and girls being the main target.

This corresponds to the Foundation’s own aspirations of helping more women and girls in Leeds to stay active and get involved with playing rugby league.

Alan Long, Executive Officer at Mears Group, commented: “I’m delighted that we’re able to continue the mutually beneficially partnership that we have built with Leeds Rhinos Foundation over the years.

“This was an easy decision to continue with the agreement. The Foundation shares our beliefs and commitments, and its activities take them right into the hearts of local communities where we work.

“The working relationship between Mears Group and Leeds Rhinos Foundation will continue to grow and make a tangible difference the people of Leeds.”