Black Sheep Studios

Art Direction

Brand design, mood boards, photography, videography

the process started with art direction - we had to create a look
that matched the experience of going to a class at the studio. We
created detailed mood boards to capture the vibe, a shot list for
photos and scripted and directed a short brand video to bring the
studio to life.

we partnered with
Ann Coen Photography
for the photos, and our friends at
Oak Leaf Media
were brought in to shoot the video. every detail was planned ahead
and the results were stunning.

Website

ARCHITECTURE, UX, COPYWRITING, DESIGN, DEVELOPMENT

the website was the most important customer touchpoint, attracting
new customers and allowing existing customers to book workouts. we
delivered a world-class website fit for a world-class fitness
studio, packed with interactive features to explore classes, meet
the team and tour the studio.

Homepage

Workouts

Workout Details

Marketing

Direct Mail, Print Ads, Email, Social, Posters & Flyers

the new look and website launched black sheep to the next level.
classes were packed and the studio was positioned head and
shoulders above any other competitor in the area.

the team at black sheep continues to come up with new and exciting
ways to achieve better fitness. why not take a group on a
week-long excursion to Costa Rica? or launch an online streaming
service to connect with clients at home?

we are there every step of the way, supporting black sheep's new
projects with on-demand marketing materials such as custom emails,
social media ads, direct mail, and printed flyers. we love working
with the black sheep team and are proud to be their marketing
partners.