Category Yoochun

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Having recently started working as models for the cosmetics brand Tony Moly, JYJ did a TV commercial shoot for the brand. In the shoot, JYJ showed off both a classy, charismatic look and a gentle, warm look.

Kim Seung Chul, the director of the Marketing Department of Tony Moly, says, “We could conduct the commercial shoot in a friendly mood because of JYJ’s professional attitude and enthusiastic cooperation. Through this commercial of JYJ with some other great models, we’ll promote the trendy, urban image of Tony Moly globally.”

JYJ will continue working as models for the brand in Asia, except for Japan. The commercial can be seen on TV and papers from next month.

On September 17, the cosmetic brand Tony Moly announced that it has selected JYJ as its new exclusive models.” JYJ will model for the brand in all Asian countries, including Korea, China, Taiwan, Singapore, Hong Kong, and Thailand (except for Japan), for an year.

Kim Seung Chul, the director of the Marketing Department of Tony Moly, says, “JYJ are the best Hallyu singing group in and out of Korea. As we’re trying to expand our business abroad, we’re expecting JYJ will help our brand to become globally well-known.”

The Tony Moly’s TV commercial can be seen at all stores of Tony Moly and on TV from next month. A spokesperson for Tony Moly says, “Each JYJ member’s stylish, gentle look and the trendy, urban concept of Tony Moly will achieve synergy, invigorating the brand.”

JYJ’s Park Yoo Chun has become the representative Hallyu star of Seoul.

Seoul Metro did a survey starting on June 20 through July 3 asking 2,474 foreigners and 326 Korean people through its Korean and English website, “Who is the best Hallyu actor for promoting Seoul?” As a result, Park ranked first.

People said that they voted for Park because he looks gentle and he always tries hard when performing songs and acting. Park has been keeping busy as a singer and as an actor by appearing on several TV dramas, including, SBS’s series Rooftop Prince.

People responded: “Park is the best Hallyu star.” “Foreign people recognize the best Hallyu star.” “I’m so proud of him.” “Park is definitely the best Hallyu star.” “I’m happy for him.”

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