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What is an SEO Consultant? Do You Even Need One?

I've already told you what SEO is and how important it is for your blog. But in this post, you'll learn about SEO consultant and do you even need one.

What is an SEO Consultant?

A Search Engine Optimization (SEO) Consultant or Agency is an individual or group of individuals that analyse your blog or website, track the issues, find your competitors, etc. And after that, they will try to enhance your search ranking by different suitable methods.

Do You Need an SEO Consultant?

It really depends on how much money and time you are willing to spend on your business.

I know, there are countless blogs that offer you the DIY-SEO-guides and if you ever read one of them you know how difficult and time-consuming it is. Sometimes, even months of work doesn't improve your ranking in search results page (SERP).

So, if you are serious about your blog or business you can hire an SEO consultant to get results, fast.

A blogger who wants to optimize his blog for worldwide rank in SERPs improvement would need a different agency than a business that needs to be found in a certain country only, right?

You can hire a consultant to improve your rankings in a certain country or when you expand your business to a new country or state and want to found quickly.

In the same way, if an Indian blogger is getting great search traffic from India but not so much from (say) the USA, he would hire an SEO agency specialised in improving rank in SERPs in the USA.

SEO Consultant vs SEO Agency:

One of the advantages of hiring a consultant is that you can work one-on-one and often SEO consultants develop and build a long-term relationship with you or your team.

But, in the end, a single expert cannot do better than a team of experts.

SEO Agencies have a team of experts working on your project. As you already know there is much more to SEO than just "keyword research". In an agency, each individual is specialised in his own field of work. Like, in team X, person A is expert in link building, B is expert in Keyword research, C is expert in web design, etc.

So, an SEO Agency will always give better results than a consultant.Will you ever hire an SEO consultant? Have you ever tried an SEO consultant or Agency? How was your experience?

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Why Link Building Is Important for SEO. Link building is important because it is a major factor in how Google ranks web pages. Google notes that: "In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages."