Success Stories

The client called McKinley looking for consultants with 20 years experience in strategic communications within the government sector. McKinley identified three highly-qualified marketing professionals for the six month project. Continue reading

The Interim Marketing Manager (IMM) created a plan to communicate the launch of the channel and its importance to the military audience: Active Duty, Guard, and Reservists. Within months of the channel’s launch, the IMM identified the need to expand distribution of the channel beyond military bases and into the commercial cable arena. Continue reading

A government agency contacted McKinley in need of an Interim Marketing Manager to identify a methodology to communicate the value of their program to the agency’s internal and external partners. Continue reading

A publication for the U.S. military stationed overseas needed assistance with the implementation and the communication of a new product a single Sunday section of the newspaper to its readers. The publication wanted a new name and brand was needed. Continue reading