SMP-YOUTUBE-BUSINESS

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Creating Innovative Technologies and Interactive Media and for 17 years

Slide 3

What you will take home:
Ideas on how to expand your CUSTOMER BASE using video and social media.
Ideas on how to grow your REFRESHABLE MEDIA OFFERINGS using video and social media.
Best practices on how to tap into your CURRENT client base to implement a video exposure strategy.

Slide 4

Dan’s Definition of Social Media:
Social Media is about categorizing content, rather than trying to capitalize on trends.

Getting to Know
YouTube exceeds 2 billion view per day
Average person spends 15 minutes a day on YouTube
More video is uploaded to YouTube in 60 days than all 3 major US Networks created in 60 YEARS!

Slide 10

Getting to Know
YouTube is localized in 23 countries across 24 different languages
The # 51 is the number of languages into which Google’s automatic speech recognition technology can translate YouTube videos and create captions.

Slide 11

Getting to Know
Over 3 million people are connected and auto-sharing to at least one social network which results in SEVEN new videos watched.
Facebook: 46.2 YEARS of video watched a day
Orkut: 12.7 YEARS of video watched a day
Myspace: 5.6 YEARS of video watched a day
OVER 60 BILLION VIDEOS WATCHED PER MONTH

Slide 12

What will happen if I DON’T USE video?
Your clients WILL miss out on nearly 7 times more buying propositions from their site visitors.
Your clients WILL lose their competitive edge over their competition.
Your clients WON’T be able to tap into the growing demographics of people searching the web via VIDEO.

Slide 13

RSS
Really Simple Syndication

Slide 14

Why should I use video?
It’s INSTANT communication with current clients and a hook for potential ones.
If given a choice between a video link or textual email, people will choose the video link 6 out of 10 times.
Static Web Pages are “ANALOG” . Web Pages that include Videos are “DYNAMIC” and the refreshable content can be indexed for weeks & months to come.

Slide 17

Social Media can be used to generate exposure with your existing networks and tap into new business, new visitors, and referrals even when you are not face to face.
RESOURCE ENGINE

Slide 18

iPhone
Blackberry
Android
Who has one of these?

Slide 19

Flip Camera
OR.. One of these?

Slide 20

Tips to start utilizing video
Video record EVERYTHING you can.
When in doubt…VIDEO
A Picture is worth a thousand words… but a Video is worth 100 thousand words
The more relevant video content you have, the easier your clients’ sites will be “found”.
Short, Sweet, and Simple…Characteristics of a GREAT video.