Deb Carney (aka Loxly) and Jeff Grill presented at Affiliate Summit in a session titled, Merchant Basics. So why did I, an affiliate, attend a session aimed at merchants? A few reasons:

Deb and I have done podcasts together, educating merchants on how to run a successful affiliate program. She, from the merchant / OPM side and I as an affiliate. It’s good to make sure you and your partner are on the same page (more on this later).

I was representing the press (as a blogger) and didn’t want to just cover affiliate sessions.