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Zend Framework Zend_Feeden-ushttp://blogs.law.harvard.edu/tech/rss60http://www.responsesource.com/news/91656/all-new-responsesource-media-contacts-database-launches-with-ground-breaking-user-interface/
http://www.responsesource.com/news/91656/all-new-responsesource-media-contacts-database-launches-with-ground-breaking-user-interface/
The ResponseSource Media Contacts Database has been designed from the ground-up based on close collaboration with clients to be fast, smart and accurate, with a simple but powerful new user interface which guides the user to relevant data.

The new service ensures PR professionals can identify more appropriate media opportunities in less time, allowing them to focus on developing relationships with the media and securing coverage.

Daryl Willcox, Founder and Chairman of ResponseSource, said: “We’ve taken a radical approach to the design of our media database in order to create something that really works for PR professionals, enabling them to work more effectively and efficiently. It’s completely different to any other media database.”

The ResponseSource Media Database application centres on a powerful but easy-to-use search which allows natural-language searching and suggests results as you type. All types of data – media outlet details, journalist details and forward features – are all found using this single search, making it simpler and quicker to identify and process relevant information.

The release of the software follows a project which began over two years ago by our expanded in-house research team to enhance the quality of the data to meet PR professionals’ exacting standards. This work is aided by our close relationship with the media thanks to the ResponseSource Journalist Enquiry Service which is used well over 100 times each working day by journalists in all sectors.

Willcox said: “Our approach to our media research is simple – using a combination of our dedicated team of researchers and technology we work to constantly improve the depth and quality of the data we hold. Not only does this help our PR users but of course it helps journalists too by ensuring the PR community has up-to-date and accurate information about the areas they cover. The fact that a large percentage of journalists are familiar with ResponseSource helps us to develop these relationships.”

Today sees the launch of the new ResponseSource Media Contacts Database for new customers, existing customers have had access to early versions of the software over the last two months.

For more information contact:
Licia Houghton
ResponseSourcelicia@responsesource.com
0345 370 7777
]]>Tue, 04 Oct 2016 09:00:00 +0100http://www.responsesource.com/news/90395/pr-acceptance-of-brand-content-journalism-slows/
http://www.responsesource.com/news/90395/pr-acceptance-of-brand-content-journalism-slows/
(London, 19 April, 2016) – PR professionals are gradually accepting the legitimacy of brand content and those who create it, according to this year’s research carried out by Collective Content and ResponseSource. However, there are still major differences between traditional journalism and brand content and most likely always will be, PRs told us as part of this unique study.

The survey of 266 UK-based PRs – 69 of whom work in-house, the rest at agencies – was carried out in February this year. Among a range of findings, the research found:

• The number of PRs saying they remember being contacted by someone creating content on behalf of a brand fell – from 67 per cent in 2015 to 58.1 per cent in 2016.

• But this year the number saying they treat brand content enquiries the same as those from the media rose – from 39.4 to 53.6 per cent.

Rather than a gradual increase in the acceptance of those creating content directly for brands, there were mixed results, for example in the ways PRs work with them – providing access to events and client briefings as well as checking the destination of any coverage and other activities.

Do they have a future together?

In the short term, this year PRs said brand content creators are less likely to be treated the same way as traditional journalists (12 per cent this year versus 17 per cent in 2015). However, those who answered that there would ‘Never’ be parity fell strongly, from 42 per cent in 2015 to only 27.4 per cent this year.

This year’s research was again full of strong opinions from PRs, with those embracing non-traditional approaches and publications balanced evenly with those who don’t see any value in helping competitor brands’ content creation.

Collective Content MD Tony Hallett said: “The rise of brand content is unquestionable. But it needs more PR involvement if its quality is to improve. Our research shows there is still a long way to go but the long-term trend is positive, with PRs already citing examples like the WSJ’s Cocainenomics native feature for Netflix, or work they do with glossy brand magazines.”

ResponseSource Founder and Chairman Daryl Willcox said: "Attitudes among the PR community to brand content are evolving, but rather than a general shift in either a positive or a negative direction the research paints a more complex picture. There are a lot of contradictions in the way PR professionals approach brand journalism, but if the most is going to be made of the opportunity it represents then the industry would need a more cohesive view and perhaps some more leadership on this issue from industry bodies."

This year’s study also considers:
• Levels of understanding around key terms such as ‘content marketing’, ‘native advertising’ and ‘brand journalism’.
• Whether there is a role for ‘guerrilla PR’ – purposefully seeking coverage in competitors’ platforms.
• The reasons why brand content creators are treated differently – the main reason being ‘conflict between those paying for the content and your own company/client’, cited by 66.5 per cent of respondents as opposed to 54.5 per cent in 2015.

Download the full report: PR Uncertainty around brand content and journalists

Methodology:
There were 309 UK respondents from the ResponseSource database to an online survey during the month of February 2016. Of these, 266 were in PR, with 197 (74%) at agencies and the remaining 69 (26%) in-house. The other 43 were not in PR but often in related fields such as marketing roles. The focus of the report is on the PR community in the UK.

Licia Houghton
ResponseSource
licia@responsesource.com
0345 370 7777]]>Thu, 21 Apr 2016 10:00:00 +0100http://www.responsesource.com/news/89512/media-company-dwpub-rebrands-as-responsesource/
http://www.responsesource.com/news/89512/media-company-dwpub-rebrands-as-responsesource/
The company, previously trading as DWPub and officially known since 1997 as Daryl Willcox Publishing Ltd, has been renamed ResponseSource Ltd. It assumes the name from its market-leading ResponseSource Journalist Enquiry Service which is used by thousands of journalists to request information from the PR community.

The move to a single brand was designed to reinforce its media-focussed ethos and to simplify how the company presents its various services. Previously clients had to navigate between multiple product brands and a separate company brand.

The move also allows the company to switch from multiple websites to a single website, which will help users move between services and allow for closer integration in the future.

ResponseSource founder and chairman Daryl Willcox said: “This company was built on a philosophy of putting journalists at the centre of what we do. That’s what sets us apart from others. Our ResponseSource brand embodies this thinking more than any other so it seemed perfect to use as our sole brand.”

About ResponseSource Ltd
ResponseSource provides easy-to-use tools that connect PR professionals and businesses to journalists, enabling them to give stories relevant coverage – quickly and easily.
The company was founded in 1997 by former journalist Daryl Willcox and has since developed a substantial community of users in journalism and PR.
ResponseSource is an independent company and employs a team of around 50 based in Croydon, South London, an area with a growing reputation as a tech startup cluster.]]>Mon, 04 Jan 2016 08:15:00 +0000http://www.responsesource.com/news/79576/techjpr-enters-new-phase-with-dwpub/
http://www.responsesource.com/news/79576/techjpr-enters-new-phase-with-dwpub/
Founded by Andrew Lim in 2007, the TechJPR community includes people from major media and tech organisations such as The Financial Times, from board members down to account executives, freelancers and interns. By providing full-time resources DWPub will build upon what has been achieved by many dedicated TechJPR volunteers from the world of technology journalism and PR.

Andrew said: “DWPub and TechJPR share a passion for bridging the PR/journalist divide. TechJPR has grown to a substantial network and DWPub has the resources and understanding to help it fulfil its potential.”

Daryl Willcox, former journalist and founder of DWPub, said: “We’ll continue to work closely with members to stay true to the spirit of the TechJPR community while we look for ways to provide more. From events like the annual SourceWire Christmas Press Party at the Cheshire Cheese pub we understand these commitments are not about us – they’re about the community they serve. And we take on this responsibility with pride.”

Max Tatton-Brown, who has been closely involved with the running of TechJPR in the last 18 months, will continue to provide guidance to the group.

TechJPR will return with more news on its next event in the near future. In the meantime, sign up to the newsletter to be the first to hear more.

About DWPub

DWPub (www.dwpub.com) helps PR professionals, organisations and the media connect, collaborate and tell stories more effectively every day. Launched in 1997, the company connects journalists and public relations professionals to create opportunities for timely, relevant press coverage. The DWPub Media Suite includes the FeaturesExec Media Database, ResponseSource Enquiry Service, SourceWire News Distribution and the JournalistDirectory Freelance Database. Over 2,500 companies use DWPub’s media relations services, including around 120 of the top 150 PR Companies. DWPub - making media communications easy.

Press contact:

Licia Houghton: licia@dwpub.com
Tel: 0845 370 7777

About TechJPR

TechJPR (formerly UKTJPR) was founded in 2007 by Andrew Lim, Kate Hyslop and Lauren McGregor. It is one of the largest technology media communities in the UK and hosts regular networking events as well an active presence on the major social media platforms.]]>Thu, 12 Sep 2013 11:08:00 +0100http://www.responsesource.com/news/78564/pr-professionals-to-get-advice-on-using-social-media-newsrooms/
http://www.responsesource.com/news/78564/pr-professionals-to-get-advice-on-using-social-media-newsrooms/
The seven-page document argues how online newsrooms can be the heart of a modern public relations operation, supporting traditional media relations as well as digital PR, social media activity and stakeholder relations.

In 'How to make the most of Social Media Newsrooms', independent PR trainer and author Stuart Bruce explains how valuable an online newsroom can be and how to use it to maximum effect.

Stuart says in the whitepaper: "Using a social media newsroom successfully isn’t about technological wizardry, but is actually about the fundamentals of good public relations practice. In fact it’s even more fundamental than that and starts with good storytelling."

Stuart goes on to explain how newsrooms can be used to create a pyramid of content, allowing journalists, bloggers and others to easily access information they need and select the content relevant to them from a wider range of collateral that would normally be available in one place.

How to make the most of Social Media Newsrooms is available for free download at http://www.dwpub.com/whitepapers/social_media_newsrooms.php

Users can associate media outlets, press lists, notes and distributions with individual campaigns, helping them to manage activity. They can also set up Campaign Alerts to highlight when media outlet and journalist details change and assign tasks and reminders with the Campaign Diary.

Campaigns was developed in response to requests from FeaturesExec Media Database customers, who wanted the ability to manage workflow from within the FeaturesExec application.

DWPub founder and chairman Daryl Willcox said: “Adding Campaigns to the FeaturesExec Media database was a natural progression and while agencies will benefit I think it will particularly appeal to corporate and public sector clients which are increasingly important areas for us.”

Campaigns is included as part of the FeaturesExec Media Database subscription and is integrated closely with existing elements of the service, allowing users to tag data and activity to campaigns as they go.

About DWPub

DWPub (www.dwpub.com) helps PR professionals, organisations and the media connect, collaborate and tell stories more effectively every day. Launched in 1997, the company connects journalists and public relations professionals to create opportunities for timely, relevant press coverage. The DWPub Media Suite includes the FeaturesExec Media Database, ResponseSource Enquiry Service, SourceWire News Distribution and the JournalistDirectory Freelance Database. Over 2,500 companies use DWPub’s media relations services, including around 120 of the top 150 PR Companies. DWPub - making media communications easy.

Press contact:

Licia Houghton: licia@dwpub.com
Tel: 0845 370 7777]]>Wed, 20 Mar 2013 11:30:00 +0000http://www.responsesource.com/news/76365/dwpub-launches-content-marketing-guide-for-pr-professionals/
http://www.responsesource.com/news/76365/dwpub-launches-content-marketing-guide-for-pr-professionals/
The nine-page document examines the rise of content marketing and how PR professionals can take a lead role in planning and implementing an effective content strategy for their clients.

The whitepaper, entitled ‘Content Marketing – the Challenges for PR Professionals’, looks at how the fragmentation of traditional media has seen brands becoming their own media companies, and where this fits in with other marketing activities including PR.

Differing opinions as to which media disciplines are best placed to manage content marketing campaigns are illustrated, highlighting the challenge PR professionals have in establishing themselves in this important growth sector in marketing communication.

Daryl Willcox, founder and chairman of DWPub which publishes the whitepaper, said: “The media world is going through rapid technological and structural change and the result is that brands and organisations are able to create their own media, allowing them to forge more intimate links with customers.”

Willcox added: “PR professionals have a narrow window of opportunity to demonstrate to the world that the core PR skills of communication, relationship building and client consultancy put them in an ideal place to manage and execute content marketing campaigns.”

The whitepaper can be downloaded from www.dwpub.com/whitepapers.

About DWPub

DWPub (www.dwpub.com) helps PR professionals, organisations and the media connect, collaborate and tell stories more effectively every day. Launched in 1997, the company connects journalists and public relations professionals to create opportunities for timely, relevant press coverage. The DWPub Media Suite includes the FeaturesExec Media Database, ResponseSource Enquiry Service, SourceWire News Distribution and the JournalistDirectory Freelance Database. Over 2,500 companies use DWPub’s media relations services, including around 120 of the top 150 PR Companies. DWPub - making media communications easy.

Press contacts:

Daryl Willcox: daryl@dwpub.com
Licia Houghton: licia@dwpub.com

Tel: 0845 370 7777]]>Tue, 12 Feb 2013 10:42:00 +0000http://www.responsesource.com/news/74130/dwpub-launches-newsrooms-to-give-brands-online-media-hub/
http://www.responsesource.com/news/74130/dwpub-launches-newsrooms-to-give-brands-online-media-hub/
The newsroom service will enable users to bring together their media portfolio for easy online access, while remaining true to their branding.

The newsrooms are designed to incorporate all news content, making it instantly accessible to journalists interested in finding out more about a brand or a client a PR company represents.

Along with press releases, videos, images and other relevant documents, SourceWire News Distribution Newsrooms also allows users to integrate social media channels so that updates appear on newsroom homepages.

Users can change the font and colours of their individual newsroom pages, as well as uploading their company logo.

“Online newsrooms are an effective way to bring all media collateral together so it can be found easily by journalists and other influencers,” said Daryl Willcox, Founder and Chairman of DWPub. “We’ve worked hard to make SourceWire News Distribution Newsrooms easy to set up and manage and they’re backed with our pedigree of over 15 years of developing a close relationship with the media community.”

SourceWire News Distribution Newsrooms has a three-tiered membership system. The free, basic version of the product is available to anyone who posts a press release on the SourceWire News Distribution wire, and allows users to connect with Twitter only. This means already over 5,000 SourceWire News Distribution Newsrooms are in existence.

Extra features are available to users who opt for the custom versions. The option to view newsroom analytics and connect to Facebook, YouTube and LinkedIn is available to paid subscribers, while the top tier option is a fully customisable and hosted media centre which appears within the client’s own website.

About DWPub

DWPub (www.dwpub.com) helps PR professionals, organisations and the media connect, collaborate and tell stories more effectively every day. Launched in 1997, the company connects journalists and public relations professionals to create opportunities for timely, relevant press coverage. The DWPub Media Suite includes the FeaturesExec Media Database, ResponseSource Enquiry Service, SourceWire News Distribution and the JournalistDirectory Freelance Database. Over 2,500 companies use DWPub’s media relations services, including around 120 of the top 150 PR Companies. DWPub - making media communications easy.

Phone numbers and street addresses can interface directly with smartphones. When viewing a contact, users can dial a phone number automatically by touching it, and smartphone mapping software will pinpoint the location when an address is tapped.

The mobile-optimised site will primarily act as a reference tool and has been developed for use on any handset with a capable web browser. DWPub clients log in with their existing FeaturesExec username and password.

FeaturesExec client and director of Osprey PR Craig Peters, said: "It's great and just what I've needed – its simplicity is its strength.”

“We identified the need to create a mobile site through client feedback,” said Daryl Willcox, chairman and founder of DWPub. “Convenience is key – busy communications professionals can find journalists or media outlets, make notes or bookmark contacts easily on the move.”

FeaturesExec is an up-to-date media contacts database which allows PRs to maximise coverage by giving them access to accurate media information and contacts plus tools for distributing media messages and campaign management.

About DWPub

DWPub (www.dwpub.com) helps PR professionals, organisations and the media connect, collaborate and tell stories more effectively every day. Launched in 1997, the company connects journalists and public relations professionals to create opportunities for timely, relevant press coverage. The DWPub Media Suite includes the FeaturesExec Media Database, ResponseSource Enquiry Service, SourceWire News Distribution and the JournalistDirectory Freelance Database. Over 2,500 companies use DWPub’s media relations services, including around 120 of the top 150 PR Companies. DWPub - making media communications easy.

For further information please contact:

Claire Armitt
flannel
01273 779449
claire.armitt@no-flannel.com

]]>Thu, 19 Apr 2012 12:00:00 +0100http://www.responsesource.com/news/71045/eight-out-of-pr-professionals-work-with-bloggers-to-gain/
http://www.responsesource.com/news/71045/eight-out-of-pr-professionals-work-with-bloggers-to-gain/
Results of the survey of 252 PR professionals conducted in March 2012 accompany a new whitepaper called ‘The smart PR’s guide to blogger outreach’. The whitepaper, which assesses the importance of working with bloggers and offers practical tips, is written by freelance writer and blogger Sally Whittle.

Of the 18% of PRs who don’t work with bloggers, 54% find it difficult to evaluate the usefulness of a blogger, indicating the industry needs to develop measurement skills.

“The relationship between bloggers and PRs continues to provoke debate, so we decided to get the PR industry’s perspective on working with bloggers,” said Daryl Willcox, chairman and founder of DWPub. “Our survey results show an overwhelmingly positive response. Bloggers are here to stay and the PR industry is beginning to embrace them. Bloggers need to be approached in a different way to journalists - our research and whitepaper reflect this view.”

The survey looked at how PRs deal with bloggers compared to journalists – just over two thirds (67%) of respondents stated they have a dedicated approach for bloggers, with 75% of these citing they communicate with bloggers in a more informal tone.

Interaction with bloggers is on the rise – 74% said their communication is gradually increasing or has become commonplace, indicating that bloggers play a significant role in the PR industry’s daily routine.

When asked about their relationships with bloggers, 26% of PR professionals said they consider theirs to be strong. 54% said they have built a rapport with bloggers, while 20% don’t have strong relationships.

The PR industry was also asked about how they measure the importance of a blog. Interaction with readers came top, with 48% of respondents citing number of comments, followers and presence on social media sites as key factors.

Number of views on posts that feature clients is the primary way to measure results from interacting with bloggers, with 33% stating this is their main measuring tool. Clicks through to clients’ websites came a close second (31%). Just 9% believe number of comments on a post featuring a client is the best way to measure results.

"Bloggers are still relatively new when it comes to the press mix and not everybody understands the etiquette when dealing with them," said Sally Whittle, freelance writer, blogger and founder of the Tots100. “The whitepaper shows how PR professionals can effectively work with bloggers to create successful campaigns for clients and build strong relationships.”

The whitepaper can be downloaded here.

About DWPub

DWPub (www.dwpub.com) helps PR professionals, organisations and the media connect, collaborate and tell stories more effectively every day. Launched in 1997, the company connects journalists and public relations professionals to create opportunities for timely, relevant press coverage. The DWPub Media Suite includes the FeaturesExec Media Database, ResponseSource Enquiry Service, SourceWire News Distribution and the JournalistDirectory Freelance Database. Over 2,500 companies use DWPub’s media relations services, including around 120 of the top 150 PR Companies. DWPub - making media communications easy.

For further information please contact:

Claire Armitt
flannel
01273 779449
claire.armitt@no-flannel.com ]]>Wed, 28 Mar 2012 13:00:00 +0100http://www.responsesource.com/news/70838/olympic-games-2012-athlete-jade-nicholls-secures-sponsorship-from-dwpub/
http://www.responsesource.com/news/70838/olympic-games-2012-athlete-jade-nicholls-secures-sponsorship-from-dwpub/
The athlete will compete against the world’s best throwers to fight for the Olympic title. She is currently ranked third best discus thrower within the Commonwealth countries.

Nicholls, who is based in Crawley, has been using Twitter, blogs and the local press in Sussex to promote herself and has been featured on BBC Sussex radio. DWPub will use its expertise and Media Suite services to help push her further into the media spotlight.

“We decided to sponsor Jade Nicholls in the Olympics when she reached out to local businesses for help,” said Daryl Willcox, chairman and founder of DWPub. “Jade is already using a blog and social media to keep people updated on her Olympic progress and we can help by ensuring she is getting the widest coverage possible.”

The DWPub Media Suite offers four powerful services that help PR professionals and journalists connect to create opportunities for timely press coverage. FeaturesExec Media Database, ResponseSource Enquiry Service, SourceWire News Distribution and the JournalistDirectory Freelance Database are used by 120 of the top 150 PR companies.

“I have been an athlete for ten years and this is the most important event to-date, especially considering the Olympics is taking place on home ground,” said Jade Nicholls. “DWPub will assist in improving my visibility in the media in the run up to July and August when I'll hopefully be on course to win a medal for the UK.”

The women’s discus games begin on 3 August 2012.

About DWPub

DWPub (www.dwpub.com) helps PR professionals, organisations and the media connect, collaborate and tell stories more effectively every day. Launched in 1997, the company connects journalists and public relations professionals to create opportunities for timely, relevant press coverage. The DWPub Media Suite includes the FeaturesExec Media Database, ResponseSource Enquiry Service, SourceWire News Distribution and the JournalistDirectory Freelance Database. Over 2,500 companies use DWPub’s media relations services, including around 120 of the top 150 PR Companies. DWPub - making media communications easy.

For further information please contact:

Claire Armitt
flannel
01273 779449
claire.armitt@no-flannel.com ]]>Mon, 19 Mar 2012 12:00:00 +0000http://www.responsesource.com/news/69094/dwpub-releases-new-social-media-in-the-public-sector-whitepaper/
http://www.responsesource.com/news/69094/dwpub-releases-new-social-media-in-the-public-sector-whitepaper/
Media communications company DWPub has released a new whitepaper to help public sector organisations learn how best to use social media.

In Social media in the public sector, author John Shewell, who is head of communications at Brighton & Hove City Council, explains how the council is using social media and offers tips on integrating it into day-to-day activities.

The whitepaper is aimed at all organisations in the public sector wanting to use social media to connect with their audience. It explains the benefits, defines opportunities and includes case studies from the Department of Health, Greater Manchester Police and London Fire Brigade.

“Social media is increasingly being used by people working in the public sector, but not all know how to maximise its potential,” said Daryl Willcox, chairman and founder of DWPub. “Our latest whitepaper showcases notable campaigns to date. John Shewell was a natural choice of author as Brighton & Hove's use of social media is impressive.”

Social media in the public sector is part of a series of whitepapers published on www.dwpub.com/whitepapers which appear as practical ‘how-to’ guides.

“With budgets being squeezed and the public wanting to communicate in ways convenient to them, use of social media in the public sector is soaring,” said John Shewell, head of communications at Brighton & Hove City Council. “This whitepaper acts as an educational resource for those working in the public sector and explores innovative ways to reach different groups of people.”

About DWPub

DWPub (www.dwpub.com) helps PR professionals, organisations and the media connect, collaborate and tell stories more effectively every day. Launched in 1997, the company connects journalists and public relations professionals to create opportunities for timely, relevant press coverage. The DWPub Media Suite includes the FeaturesExec Media Database, ResponseSource Enquiry Service, SourceWire News Distribution and the JournalistDirectory Freelance Database. Over 2,500 companies use DWPub’s media relations services, including around 120 of the top 150 PR Companies. DWPub - making media communications easy.

A similar survey was carried out a year ago and revealed that in contrast, 100% of PR agencies questioned were not confident of winning new clients. This followed the Comprehensive Spending Review which saw Chancellor George Osborne announce heavy public sector spending cuts.

2011’s research found that although 83% said their public sector clients had cut budgets in the last year, 39% were confident of being able to hold on to the accounts.

However, while 48% of PR agencies surveyed had public sector clients, almost two thirds (62%) of these said they had lost some in the last 12 months.

The number of PR agencies saying public sector clients made up 40% or more of their business has more than halved over the last 12 months – 17% this year compared to 40% in 2010.

“Despite continued cuts our results show that PR agencies are upbeat in contrast to the same time last year when not one agency felt they would win new public sector clients,” said Daryl Willcox, chairman and founder of DWPub. “Although numbers are leaner, PR agencies have indicated there are still accounts to be won. However, the impact of lost business over the last 12 months has meant some agencies have had to adapt, refocusing on new sectors or accelerating adoption of new skills such as social media.”

DWPub has recently released a new whitepaper called Social media in the public sector. It aims to help organisations facing increasingly tight budgets learn how best to use social media channels to reach their audience. The whitepaper can be downloaded here.

The government’s Autumn Statement 2011, declaring further cuts, was announced on 29 November.

About DWPub

DWPub (www.dwpub.com) helps PR professionals, organisations and the media connect, collaborate and tell stories more effectively every day. Launched in 1997, the company connects journalists and public relations professionals to create opportunities for timely, relevant press coverage. The DWPub Media Suite includes the FeaturesExec Media Database, ResponseSource Enquiry Service, SourceWire News Distribution and the JournalistDirectory Freelance Database. Over 2,500 companies use DWPub’s media relations services, including around 120 of the top 150 PR Companies. DWPub - making media communications easy.

For further information please contact:

Claire Armitt
flannel
01273 779449
claire.armitt@no-flannel.com

]]>Tue, 13 Dec 2011 16:10:00 +0000http://www.responsesource.com/news/66835/dwpub-rebrands-to-make-it-easy-for-clients-to-understand/
http://www.responsesource.com/news/66835/dwpub-rebrands-to-make-it-easy-for-clients-to-understand/
The new branding has been implemented today across all websites for the company’s four main services: FeaturesExec Media Database, ResponseSource Enquiry Service, SourceWire News Distribution and the JournalistDirectory Freelance Database.

These services are now part of the new collective brand ‘DWPub Media Suite’. Logos for each service have been refreshed and updated and navigation between services improved.

Product names have been standardised to make them consistent. New product icons have been designed to work well on social media sites, and in time will be recognisable on their own.

DWPub launched in 1997 when founder Daryl Willcox, then a technology journalist, began questioning why journalists and PRs were not using technology effectively to communicate. Nearly 15 years on and the DWPub Media Suite has become a reliable and easy-to-use set of services, which thousands of media professionals consider essential for their work.

“We’ve changed two main things,” said Daryl Willcox, founder and chairman of DWPub. “The company name has been shortened and we’ve tweaked the branding of our four services. The new collective brand DWPub Media Suite sums up the product range and demonstrates how they work together to enhance the work of PRs and journalists. Our vision still remains the same – we help PRs, organisations and the media connect, collaborate and tell stories more effectively every day. We are communicating our own message in a clearer way, which will make it easier for people to understand what we offer.”

About DWPub

DWPub (www.dwpub.com) helps PRs, organisations and the media connect, collaborate and tell stories more effectively every day. Launched in 1997, the company connects journalists and public relations professionals to create opportunities for timely, relevant press coverage. The DWPub Media Suite includes the FeaturesExec Media Database, ResponseSource Enquiry Service, SourceWire News Distribution and the JournalistDirectory Freelance Database. Over 2,500 companies use DWPub’s media relations services, including around 120 of the top 150 PR Companies. DWPub – making media communications easy.

For further information please contact:

Claire Armitt
flannel
01273 779449
claire.armitt@no-flannel.com

]]>Thu, 01 Sep 2011 09:30:00 +0100http://www.responsesource.com/news/66694/press-release-wire-service-streamlined-to-help-prs-reach-more/
http://www.responsesource.com/news/66694/press-release-wire-service-streamlined-to-help-prs-reach-more/
Stories posted will now appear on both the Response Source and SourceWire websites, so PRs do not have to choose which site to post on as they did previously. This means press releases will be exposed to more members of the media as both sites are established resources used daily by thousands of journalists, and are well-indexed by search engines.

The service has also been renamed SourceWire News Distribution to better differentiate the press release distribution service from the Response Source Journalist Enquiries System.

The press release submission form contains all 25 journalist subject categories spanning business and finance to media and marketing, travel, sport, health and technology. It is easier to follow, with clearer steps to submitting a story and adding tools such as images and videos.

Pricing is largely unchanged but is now based on how many categories are chosen, instead of which wire a release is posted on.

“We’ve overhauled the press wire service based on feedback from our users and it is now simpler for PR professionals to submit a story and reach more journalists,” said Daryl Willcox, chairman of Daryl Willcox Publishing. ”It’s another step in our quest to get news out in the most straightforward and effective way.”

Also, Press Association press release distribution has been added to the wire options to allow PRs additional reach to national, regional and broadcast media in the UK.

Willcox continued: “SourceWire News Distribution is now easier to use and even more effective.”