One million urge Snapchat roll-back

In a statement, a Snapchat spokesman told U.S. media that "updates as big as this one can take a little getting used to, but we hope the community will enjoy it once they settle in".

At the heart of the change is separating content from friends and celebrities, users swiping left for the former, right for the latter.

The update separates interactions with friends from branded and celebrity content by putting them on different pages, as well as introducing other changes.

"There is a general level of annoyance among users and many have made a decision to use a VPN app, or are using other risky apps or steps, to go back to the old Snapchat as that's how annoying this new update has become". "Exactly. They're not your friend".

Snapchat announced it in November 2017 and has been rolling it out gradually.

More than a million sign petition calling on Snapchat to reverse controversial redesign

A petition calling on Snapchat to reverse a controversial app update has now been signed by more than one million people.

But now Snapchat is facing criticism that the app reorganization makes it harder to navigate.

Model Chrissie Teigen tweeted that she didn't like feeling that her followers no longer felt like "friends" as a result. The issues though were on Snapchat's end and had nothing to do with the service or internet connection of users.

The move was part of a deliberate strategy to set Snapchat apart from rivals like Twitter and Facebook's Instagram. Thousands of creators, those with large followings, will start seeing a barrage of new analytics including view count and demographic analytics on their Snapchat profile.

"Even some of the complaints we're seeing reinforce the philosophy", Spiegel said Thursday. Users, in various forms, have called on Snap to revert to the previous design, including one petition that has accumulated over 1 million signatures. In the same way, users will be able to see the total time spent by viewers on a particular post.

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