When customers are planning a short getaway or long vacation, how do they decide which hotel to book? With today’s wide variety of platforms and websites, it’s no wonder why booking customers would feel perplexed by the sheer diversity of hotels offered at destination.

Stores and businesses are based on a single principle - they need to make profits to keep their operations going. How does any company make a profit though? The answer is by selling their products or getting paid for their services.

The approach to business and the market has evolved over time. Specialists have theorized and developed a new branch of study called “marketing”. Marketing is the science that studies the different techniques and strategies used to improve the commercialization of a product.

The number of foreign visitors to Japan increases year after year and with recent globalization of the market, now is a great opportunity to shift to digital marketing. Not only that, the quantity of people who go online is a number that is continuously increasing.