One example is the portrait of the gold famer. On one page, there is a man from China who judging from his photograph, does not go outside too often. He is a power-leveler and is photographed standing on a desk in a bleached room full of computers with dark circles under his eyes, smoking a cigarette. People might condemn these practices, but the engaging first person bio from Spaight shows that this is his life. He plays 70 hours a week and described himself as a "personal fitness trainer for your avatar". It's all in the framing.