What is very interesting, in terms of our community, about Bogg's move was that part of his conditions in joining Avenue A / Razorfish was to remain a part of the SEM community. He has expressed to me that this was part of his conditions in joining the company. G3 Group, his previous employer, also allowed and encouraged Chris to be involved in the SEM community. I am so happy to see large, medium and small SEM companies understand the importance of being a part of the community that they are working within.

Chris Boggs not only writes valuable articles here, he is a moderator at Search Engine Watch Forums and speaks often at the Search Engine Strategies conferences. Expect to hear a lot more from Chris Boggs in the coming weeks.