Before “wine time,” I’m diving in to explain Marketing Funnels 101 for small business. You should have a marketing funnel because it’s a clear way to see (and test) how people enter your sphere of influence and become a customer. It also helps your entire team understand how to market and educate your prospects or leads on their way to becoming customers, and how to keep them happy after the purchase.

Today you’ll learn the basic funnel concept, see how the funnel has evolved, and most importantly: why it’s important to make a funnel that fits YOU, not your TECHNOLOGY.