Megatrends

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Consumer Health in the United Arab Emirates

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Executive Summary

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Consumer health records negligible recovery in 2018

Consumer health in the United Arab Emirates witnessed a negligible recovery in 2018 from the decline in 2017. This was due to multiple challenging factors since the fall in oil prices in 2015.

Government initiatives complement recovery

2018 witnessed further developments and announcements from the government regarding health care. One of the goals of the United Arab Emirate’s National Agenda, which is aligned with Vision 2021, is to provide world standard health care to its citizens and residents along with encouraging medical tourism.

The introduction of 5% Value Added Tax took place in January 2018 for the United Arab Emirates. It included most goods and services but excluded OTC and prescription drugs.

Chained chemists/pharmacies lead distribution with deals

2018 continued to witness dominance by chained chemists/pharmacies, as they offered deals on a wide range of products throughout the year. Examples of well-known chained pharmacies in the region include Aster, Life, Bin Sina and Supercare, with the only drugstore/parapharmacy being Boots.

Recovery expected from launch of new health care institutions

Within the United Arab Emirates, slow recovery is expected for consumer health over the forecast period. This is because 2019 and 2020 are expected to continue recovering from challenges such as consumers and businesses adjusting from increasing costs in living and the introduction of VAT.

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