What’s The Potential Of The A2P Market As Consumers Start Talking To ‘Robot’ Agents?

The latest in the series of Executive Insights interviews from MEF included a chat with our very own VP Rob Malcolm. Rob discusses the real potential of the A2P market as consumers start to encounter intelligent robot agents.

Rob discusses how we’re entering into an era where consumers can now have free-flowing conversations with intelligent machines, along with some of the security hurdles that this presents.