BELKIN® INTRODUCES ITS MOST COMPACT AND FAST-CHARGING BATTERY PACKS

SYDNEY – December 7th, 2017 – Belkin, a market leader in mobile accessories, has today introduced its most compact and fast-charging portable power banks to date with the launch of the Belkin Pocket Power range. Enabling consumers to stay connected and charged all day, the 6-product range consists of black, rose gold and silver-coloured options in either 5,000 or 10,000 mAh sizes, with a 15,000mAh solution on its way in the new year.

Featuring polymer battery cell technology, the new battery packs are lighter and thinner than their predecessors, and equipped to charge multiple devices at an affordable price point.

Mobile power continues to be a significant growth category, backed by data confirming the tale of modern life that many Australians would know well. According to recent data from Deloitte, 90% of photos shared or stored online will be taken by a smartphone, with Flurry Analytics concluding that consumers spend an average of five hours a day on their mobile devices.

“With the smartphone becoming even more essential in people’s lives, not just as a means of communication, but as a camera, music player, navigation system, and Internet-access device, preventing low battery on-the-go is even more important for consumers than ever before,” said Marco Peters, vice president of product management.