Attract

From entertaining games that promote creativity and learning, to utilitarian apps that organize your to-do lists, controversial apps that help you spy on your spouse, and even life-saving apps that monitor your heart rate, if you dream it, you can find it. Because there appear to be inexhaustible markets for online apps (ever hear of iFart and ZitPicker?) – many developers have been led to believe all they need to do for an app to be successful is to… build it and they will come.

One of the fastest and most-effective ways to get more business is to build a strong social media presence. Yet, like swords, social media cuts both ways. You have to wield it well for you and your brand to benefit from its immense potential. If you don’t, it can come back around and cut you. Bad.

In general, trust is often talked of as the most important currency in business. It can the bedrock of a company’s success and the element that undergirds all employer-employee relationships. Without trust, no one will believe in the organization. Without that belief, no one is going to serve the business within the business and no one is going to buy – be it a product, service, idea.

In the age of too much information, just about anyone in the business world who wants to write entrepreneurship articles can put their own spin on another Top 10 list or how-to guide. The result is often coverage of topics that have been written to death and an audience that automatically tunes out whenever the same melody is played over and over.

According to Elance, the leading platform for online employment, more and more companies are using social media to attract top talent. Their survey reveals that as many as 40% of young professionals employ social media to search for and get jobs. You can use this trend to your advantage and make your resume stand out.

Creativity is the cornerstone of imagination and progress. Is your business – are you – moving forward? Imagine, for a moment, you’re at a company-wide offsite. You’ve been placed at a table with several acquaintances (perhaps even strangers). You all work in different departments.

What is in a company’s “brand” exactly? A brand, if built successfully, should establish a market identity that communicates a general sense of how a company wishes to be perceived by its consumers. A brand should portray the level of quality that a company is able to provide.

Many of us are not comfortable tooting our own horns. Self-promotion, especially the “shameless” variety, is often seen as baldly transactional—and sometimes downright slimy and sleazy. Used with grace, however, the art of bragging can do wonders not just for the bragger, but also for the people who may genuinely benefit from the work of the one bragging.

Today, effective social media is one of the fastest ways for a business or an individual to become known across vast audiences. However, it’s not as simple as throwing up a social profile and making a few posts.

When you want or need to find a job fast, there is a key to finding the right job. Getting the job you want or being found by the right employer – in today’s crowded human capital marketplace boils down to effectively using keywords and phrases in your searches.