Company

Still looking for ways to utilize LinkedIn for business?

October 13, 2011

Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

Research your prospects

You can learn a great deal about a person on LinkedIn. For example, wouldn’t it be great if you had a meeting with someone and found out that she graduated from the same university as you two years prior? Instant bonding and rapport, right?

You can ask questions to get a feel for what prospective clients want, need or think about a product or service.

Of course this is no replacement for traditional quantitative research, but you can certainly garner a general “feel” for the receptivity of your offerings and ideas from among those in your network.

Research your competition

Suppose you are competing for a big project and you get wind of the names of your competitors. Use LinkedIn to research them and their potential weaknesses.

Make offers

Our final tip on using LinkedIn is to post messages about your sales, special offers, packages, deals, seminars, webinars, free reports, white papers and more.

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Get the book!

Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?

Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?

Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?

Then this book is for you.

Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.