David Meerman Scott, a well-known marketing strategist, coined the term "newsjacking," which he describes as "the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business." The concept makes sense, and we all know that a great way to gain relevance online is by leveraging hot topics and news items that are beginning to trend-but it's a competitive, and fast-moving, field. How do content marketers stay on top of the relevant trends and news in their industries to ensure they're curating and communicating fresh, engaging content?

Inneractive Receives More Funding

Inneractive, a mobile app monetization exchange, announced that the company has received $3.5 million in new financing. According to TechCrunch, this round of financing was led by Evergreen Ventures Partners along with other investors from the US and Europe.

Inneractive integrates over 120 ad providers from more than 200 countries into a one-line SDK and has thousands of developers using its monetization platform. The platform is compatible with iOS, Android, RIM, and Windows Phone. To date, the company has raised over $8.5 million from outside investors and is looking to open offices in New York, India, and Singapore.