by Jim Muttram

Tails wags dog

In the first example of its kind that I have noticed, the AOP reports: “Online publisher Magicalia, an affiliate member of AOP, has bought specialist magazine publisher Encanta Media for £2.72m million.

Magicalia acquires Encanta from Endless, the Leeds-based £100m buyout and turnaround fund, which purchased the company in January this year following the collapse of Highbury House Communications.

Magicalia operates 40-plus websites, and will initially concentrate on building web communities around Encanta’s nine specialist interest magazines in woodworking, gardening and patchwork.”