Global Digital Marketing Leader offering over 15+ years of experience translating business initiatives and marketing strategies into bottom-line results in sales, revenue and client growth. Talented marketing strategist with expertise formulating pivotal revenue turnaround strategies and growing e-business as demonstrated through developing a fully integrated omni-channel marketing campaign targeted at a segment of the competition’s most profitable customers, resulting in a 32% ROI.

Work Experience

2013Present

Vice
President of Marketing & Digital Strategy

Nordstrom

Oversee all retail, digital, e-commerce, branding and marketing communications initiatives in addition to internal communications and employee training programs. Restructured marketing department and acquired a 21-member team to spearhead the implementation and execution of a corporate branding and marketing plan. Founded the inaugural digital marketing group and architected a comprehensive strategy for the integration of digital technology into the existing marketing establishment.

Increased brand awareness 27% within one year by formulating and executing a compelling brand promise and unique selling proposition that responded to customer needs and motivational traits.

20072011

Vice
President of Digital Marketing

Sears

Acquired executive level client side digital marketing and communications strategy for corporate customers. Partnered directly with clients to assess and respond effectively to consumer needs and architect high impact targeted solutions. Led the full range of e-commerce, mobile, and integrated web/social planning.

Produced an 18% increase in commercial account growth for Frost Bank Texas by differentiating the client’s brand messaging platform with an integrated digital marketing campaign.

Secured a 28% increase in mortgage loan sales for HSBC bank through the design and launch of a suite of customized social media, and mobile marketing programs aimed at Tier I commercial customers.