6 Real Estate Email Marketing Tools To Grow Your Production

Are you looking for reviews of the top real estate email marketing tools? I don’t blame you as there are simply too many options to choose from on the market!

I’m going to break down 6 of them today that are very good at both newsletter and drip email sequence marketing in real estate. There are several different price points included in this roundup so I’ll be sure to note the published price.

At the end of the day, email marketing is all about warming up contacts for more personal communication. These tools should be used to keep clients informed of new blog posts, local events, and to send automated lead converting messages.

These tools are different than your real estate CRM. They are more geared towards mass communication and thus have slightly different reporting and capabilities. You can find ‘all-in-one’ email marketing systems like Top Producer and Infusionsoft. But these tools are almost always more complicated and expensive.

When it comes to sending a quick newsletter and maybe automating a few emails, Mailchimp is simply the easiest platform to use. And you’ll most likely fall into their free plan.

The best part about using Mailchimp is probably their drag-and-drop design platform. You’re simply able to create great looking emails in just seconds.

Here’s what it looks like:

You’re also able to create really easy drip sequences with Mailchimp. Look at this menu for their automation program:

Overall, it should be really easy to integrate Mailchimp with your real estate marketing programs. You can put people on to automated paths when they signup on your website. Or you can manually move people around.

The nice thing with Mailchimp is that it has a lot of integrations. You can use them if you have a LeadSite. Or if you just have some landing pages. Almost every type of online lead capture integrates with their platform.

Based on their easy to use system, I have to rank Mailchimp as one of the most real estate friendly email providers. If you’re struggling to figure out how to use these email providers, try taking a course here.

GetResponse is another email marketing service provider that is great for sending both autoresponders and mass emails. They have a slightly more advanced autoresponder system than Mailchimp. And have landing pages that can help you capture leads.

You can also integrate with them through numerous lead capturing solutions.

Like Mailchimp, GetResponse has a template library and drag&drop email design editor. It is of slightly less quality than Mailchimp’s and thus they rank a bit lower.

The pricing for GetResponse is quite reasonable with all features being included at the $15/month level. And they have a free trial.

Here’s an example of their easy to use email designer:

Overall, the platform is pretty easy to use and very cost effective.

The one knock against GetResponse is their slightly harder to use email design editors. However, this is easily overcome since they have a better autoresponder platform than Mailchimp.

Constant Contact has been the champion of small business email marketing since the beginning. They were the first to release this technology for business owners at an affordable price.

Their platform is full of useful tools that are geared only towards small business owners. This, combined with a simple to use dashboard, gives Realtors a clear view on how effective their email marketing is.

Here’s a quick view of the inside:

The cool aspect of Constant Contact is their template library. Mailchimp and Getresponse are used highly for online marketers. And sometimes their features aren’t quite configured for Realtors. This isn’t the case with Constant Contact.

You can find real estate specific themes. And even the “Create Campaign” section has useful tools that the other email providers don’t. Here’s their list:

You can collect survey data, create open house events, grow your Facebook page, and more right from the campaign screen. These tools can be very useful when trying to grow your real estate website to a substantial amount of traffic.

Summary: I’d use Constant Contact if you’re looking to have an email marketing solution that is specific for small business. And if you like how they automate event, Facebook, and Survey marketing. These bonus features can be really powerful, but only if you really like how they implement them. Constant Contact has a free trial and costs $15+ per month.

AWeber is almost the exact opposite of Constant Contact. They focus on providing only newsletter and drip email marketing services to businesses. There are little extra features beyond that.

Plans start at $19/month. And all plans include simple drip email marketing systems.

One of the perks with AWeber is their awesome email marketing analytics. You can really dig deep into the data. And are able to understand what your subscribers are responding best to.

If you’re looking to manage primarly drip sequences, AWeber is probably better than MailChimp. Their method of reporting on followup messages lets you easily see which subscriber has gotten which series.

This is slightly harder to do on Mailchimp and Getresponse.

The one knock on AWeber is that their email templates are not particularly visually appealing. And are harder to customize than other providers.

Campaign Monitor has a very reasonably priced product that is very modern looking. They give you all the tools you’ll need to create drip email systems and have newsletters.

I like their guided campaign setup system. It literally guides you step-by-step through setting up your autoresponder/drip email system. And is very easy to figure out. Here’s a look:

One of the best parts of Campaign Monitor is the ability to use segmentation. I found this platform the easiest to use when it came to segmenting your audience. You can send buyer only emails to buyers. And seller only emails to sellers.

Based on its price, looks, and easy to use nature, it’s hard to go wrong with choosing Campaign Monitor.

Active Campaigns $49/month solution can replace all your disjunct CRM and newsletter emails. They literally will keep track of everything in one place. You can monitor what contacts are responding best to. And see the exact life-cycle of every client you’ve ever had.

They even include text message marketing with this package. While this email provider didn’t make our CRM list, it’s hard to argue with the value they can provide your business.

You get everything you’d ever need, and all the reporting to go with it, in one package. That’s a very appealing value proposition for those Realtors who like tracking where their leads come from.