Growth Marketing

Growth marketing and growth hacking are methods of accelerating your product or company’s marketshare through clever techniques that are often outside the scope of traditional marketing. Read about the latest growth hacking techniques and strategies on our growth marketing blog.

As expectations about brand interactions continue to rise, and customers place more emphasis on experiences, relying on actual trends in your customers’ behavior as your north star for decision-making can help you to gain a competitive edge. Looking at how your users are responding to your value proposition can help to prioritize which experiments to […]

Significant advances in technology are transforming how we live, work, and interact with one another. They are disrupting the status quo, shaking industries to their cores, and causing companies to reevaluate long-standing business strategies – especially when it comes to the customer experience. As digital communication channels continue to evolve and customer expectations continue to […]

Ahead of the global Growth & Conversion Virtual Summit, which takes place on May 2nd, we asked some of the featured expert speakers for their top tips into how to growth hack your business. Without further ado, we share their insights below. #1: Use a Strategic Approach to Harness the Power of Personalization Personalization is all the rage […]

Driving word of mouth has long been the secret sauce coveted by brands. The experts agree; it’s the most effective form of marketing. It’s also the most evasive to grasp, to promote, to control, and to optimize. At a time when everyone’s customers are more connected than ever, word of mouth has changed from a ‘nice to have’ to a necessity for growth.

To help you maximize the return on investment in your referral program, we’ve collected the top 10 ways to test and optimize refer-a-friend for your brand.

It’s more important than ever to stand out from the crowd. To be talked about. To be remarkable. The question is: How do you develop a mobile app that is so valuable that people use it every month? Every week? Or better yet – every day?

Over the last few years, I’ve built 13 mobile apps—4 of which have hit the Top 100 in the Entertainment, Lifestyle and Business categories. Along the way, I’ve taken copious notes on what makes great apps stand out from the crowd and secure those coveted top spots. This is my list of 50 tips to help developers, mobile product managers and marketers develop mobile apps that have potential to launch into the stratosphere.

VPs from 99designs, Demandbase, and Hipmunk weigh in on how they structure their marketing technology stacks.

We’ll share their best practices for building a high-performing team and seamless marketing stack that enables them to deliver the best experience at every customer touchpoint. We’ll also cover how they measure success, and who they’re still hoping to add to their teams in the future.

Slack is on fire. The company has record-setting growth metrics. It is adding $1 million dollars of ARR every 11 days. As of April 2015, over 750,000 people use the team messaging app daily. The entire story looks quite impressive on charts. And it looks equally impressive through the eyes of Bill Macaitis, Slack’s Chief Marketing Officer.

Marketers can learn a lot from Slack’s approach to marketing, especially their laser focus on creating the highest quality user experience possible — and measuring it. I’ll share a few lessons marketers can takeaway from Bill’s AMA.

South By Southwest is upon us. Everyone from robotics engineers to heads of optimization will descend on Austin, TX from March 13-March 16 to experience the Interactive portion of the festival. This year, Interactive offers more than 800 sessions. 800 over four days!

To make the decision-making process slightly easier for those of you attending, the marketing team at Optimizely combed through those 800 and selected 12 that we believe are most relevant to marketers focused on growing their businesses through data and testing.

From conversations with our customers, we’ve learned that some folks who do A/B testing also have day-to-day responsibilities ranging from SEO to front end development to content marketing. But, it’s apparent that the folks who do conversion optimization have one thing in common: an obsession with growth. Their work directly contributes to company growth and impacts wins and fails. In essence, everyone who practices A/B testing and optimization is a Growth Marketer.

We’re curious about what it means to be a Growth Marketer… So we’re asking you.