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Information Architecture & User Experience

This is the art and science of organizing websites and web applications that is to provide improved usability and find the ability. If visitors are unable to locate quickly to the given information on your site or having trouble in working its interface then it will become an unbiased or simply leave to visit a competitor's site. Good information architecture yields:

Websites and applications are easier to use

Online information is easier to find

Applications are better to meet your business requirements

Customer satisfaction is great

More returning visitors

Better sales conversions

Sites with a better organization, information architecture and attention to their user need which is consistently perform the better and provide higher returns on investment.

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User Experience Design

It is a very closely related to this field which covers all aspects of a user interaction with a website, interface, or web application. As with information architecture, user experience design the efforts that seek positively impact to the overall user experience of your site or applications by clarifying, organizing and planning for your users.
The process of user experience design typically includes:

We design your website from the ground-up using wire-frames that reflect user personas and create a friendly user experience for your customers. With intuitive navigation and relevant content, your website will provide a smooth and seamless buyer journey for your target audience

A great website user experience starts with knowing who your visitors are on a more personal level. Instead of only imagining customers as potential conversions, creating a fictitious user who is representative of your target audience with their own name, background, skills, age, education level, and what platform they use to get to your website can provide huge dividends for a business. The purpose of user persona research is figuring out what your visitorsâ€™ objectives are when coming to your website.Listing out a step-by-step process on how a user persona would navigate your website and find the information theyâ€™re looking for will provide insights into designing a user friendly website. A user persona that reflects your target audience will give you an understanding of everything you need to know about your visitors, from how to map your wireframes to where to place content for the people it is meant to serve.

Without putting in the time and effort to construct a wireframe, designing a

professional website for your business can be a difficult process. Similar to the layout of a brick-and-mortar retailer as you walk through the front entrance, a proper wireframe that diagrams page flow is crucial to how your website displays the products or services that it offers. You need to prioritize your products or services for easy accessibility while other less important pages can be deeper in the siteâ€™s navigation. A carefully thought out wireframe is not only for the pages on a website, but also for determining the placement of individual elements on a page.