Tilburg Law and Economics Center: The Law and Economics of Search and Online Advertising

Posted onApril 12, 2010|Comments Off on Tilburg Law and Economics Center: The Law and Economics of Search and Online Advertising

Date(s) of Conference:

May 27, 2010

Location:

Room TZ8 Tias building
Tilburg University
The Netherlands

Description:

The objective of this workshop is to help academics, businesses, judges and policy makers better understand the legal and economic issues emerging from the increasingly fundamental roles played by web search engines and online advertising in the modern economy. Web search engines are tools designed to search for information on the World Wide Web. Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Online advertising is the principal means by which search engines are funded, but it covers forms of advertising that are not directly linked to search, such as banner ads, rich media ads, social network advertising, interstitial ads, online classified advertising, advertising networks and e-mail marketing, including e-mail spam. This conference will however focus on online advertising as a means to fund search engines, leaving aside other forms of online advertising.

This workshop targets individuals who are not necessarily specialist of search and online advertising, but who are occupying positions in academia, business, government or the judiciary where they may be able to influence the future industries. Leading experts in the relevant fields will present their work to a cross-section of business leaders, academic, policy-makers and judges. The workshop is organized by TILEC, Europe’s largest law and economics center, which comprises more than 60 researchers.

Due to space limitations, the workshop can be attended by invitation only. If you would like to receive an invitation, please fill in the following online form before April 27, 2010.