YouTube Considers Ad-Free Paid Subscriptions.
YOUTUBE CEO Susan Wojcicki has revealed that half of its videos are now viewed on a smartphone or tablet device, and has hinted that a subscription-based model might be coming to the service. Speaking at the US Code/Mobile conference, Wojcicki revealed that mobile devices account for 50 percent of YouTube video views for the first time, up from the 40 percent mentioned on the company’s website. Video sites like Hulu Plus have seen increased revenue by offering subscriptions for online video streaming, while music sites such as Spotify and Pandora have also introduced premium ad-free packages. With this in mind, Wojcicki, who took over as YouTube ...

YouTube Considers Ad-Free Paid Subscriptions.
The Google-owned video site is considering a subscription service that would remove all advertisements. “We’re thinking about how to give users options,” YouTube CEO Susan Wojcicki said at Re/code’s Code/Mobile conference this week. Video sites like Hulu Plus have seen increased revenue by offering subscriptions for online video streaming, while music sites such as Spotify and Pandora have also introduced premium ad-free packages. Wojcicki revealed the new statistic during an on-stage interview at the US Code/Mobile conference, where she added that YouTube’s overall watch time is still growing at a 50% rate annually.
YouTube has reached ...

Era of Fees? YouTube Looks to Subscription Model.
YouTube executives are considering offering a paid subscription service that will allow users to view videos without advertisements, the Wall Street Journal reported Tuesday. “That’s actually a pretty interesting model because it’s giving users choice,” YouTube CEO Susan Wojcicki told a crowd at tech conference. “We’re thinking about how to give users options.” YouTube, which is owned by Google, has been exploring ways to move beyond its traditional ad-based revenue stream to increase its profits in recent years, but has yet to release ad-free subscriptions. Video sites like Hulu Plus have seen increased revenue by offering subscriptions ...