How to get a free, endless supply of unique content

Coming up with fresh, relevant content for your website on a regular basis is hard! Nobody wants to write content for the sake of it, and you can bet no one wants to read that kind of content. So how do you keep producing great content, that not only works well for the search engines, but is relevant to your audience? To produce content your audience will engage with; that’s so relevant they’ll want to share it, and keep coming back for more?

What if I told you that you are sitting on a stack of unique articles, blog posts and case studies that you've already written? And that all they need is a bit of editing.

I’ll let you into a secret. Just about every article I've written lately came from my sent mailbox items. My sent mail is literally full of replies to clients, explaining how to do things, industry advice and how to fix problems. Over the last four months alone, I found 20 quality articles in there, including the one you’re reading now.

The beauty of using replies to customers as the basis for your blog articles is that they are, by their very nature, relevant. They're genuinely useful pieces, to the customer you initially emailed and your other and potential customers.

If you’re a copywriter, you may have a short piece about how to use apostrophes in plural or singular possessive contexts with words that end in 's' or 'es'. If you’re a bespoke car parts manufacturer you may have an article about the process and timings of placing orders. If you’re a cake maker you may have an email reassuring a customer how you ensure your vegan options really are vegan.

Whoever you are and whatever your business is, you’ve probably already written lots of mini masterpieces – and they're just sat in your sent items waiting to be shared!

Some of mine are already in our Business IT and Web Academies. And it doesn't end there. My instant messaging history contains more gems for me to explore and share relevant, fresh, quality insight and advice with my audience.

Why don’t you have a look in your sent items today? Check your instant messaging history, Facebook and LinkedIn messages, even your WhatsApp and text messages. You never know what content treasure you’ll find; that’s been under your nose this whole time!