To celebrate the kickoff, fans can visit the site and register for a number of prizes, including Austin Dillon's autographed No. 3 AdvoCare baseball hat from his recent visit to Victory Lane at Kentucky Speedway.

The RCR online store is a one-stop-shop where race fans can purchase apparel and products in support of the 14-time championship-winning organization and their favorite RCR drivers. In addition to being entered for the opportunity to win Dillon's hat, die-casts and T-shirts, those who place an order will receive an additional 15 percent off their purchase. The limited-time promotion will run until midnight Sunday, Oct. 14.

For additional information on today's announcement, and all that's happening at RCR, please visit RCRracing.com.