Knowledge Base Articles

In the multi-billion dollar promotional products industry, corporations bought a record breaking 11.9 billion dollars worth of promotional products in 2006 alone.
The promotional products industry has been around for over 100 years and has grown into one of the most utilized forms of advertising available in today's marketplace. Just look around you, even in your own home, take note of how many promotional products you see and use everyday. Promotional products are quite possibly the longest lasting advertisement a business can utilize and should be an integral part of any marketing campaign. Used in just about any promotion or marketing plan, promotional products will add longevity with the use of unique and customized items displaying a logo or message with staying power.
Successful companies today, both large and small, use promotional products in integrated marketing to enhance relationships with their customers as well as employees. One of the most cost effective to

Logo water bottles are among the most popular promotional
products available. They have been a best-seller in the advertising
specialty industry for years - but what is it that makes them so
appealing to companies and recipients alike?
In a nutshell, the
reason so many companies choose to imprint their logo on water bottles
is because these items are functional and inexpensive. The secret to a
successful promo is to pick something that people can use every day,
this way your logo or message gets plenty of exposure. If you can find a
product that affords this at a low price (a dollar or less per item),
that's a pretty cost-effective marketing tool! Considering how much
people pay per-impression with TV or print ads, custom water bottles
certainly deliver a nice return on investment.
One of the reasons
that logo water bottles have been so popular as of late is because of
the eco-friendly models that are being introduced. Most of these

Promotional clothing has long been a popular choice among companies who are looking for superior promotional items for their business. Why is promotional clothing so popular? If the goal of your marketing company is to see enhanced brand recognition and plenty of exposure, the benefits of promotional clothing are unparalleled. Promotional apparel can be versatile and fit a variety of industries and a variety of target market sectors. If your business needs a stylish advertising solution for all seasons, your business wants promotional apparel.
When is the slow season for your industry? If there is a particular time of year that has slower sales for your business, offering promotional apparel can be a great solution. Jump start your business during the slow season by offering promotional clothing items to your customers and employees. You can find season-specific clothing like fleeces, tank tops, sweatshirts and so much more to promote your business during these slower seasons.

Promoting good health to your customers and employees is very
important and when you can find a way to do so and help the environment,
you are drastically helping your company's image. People today are in
the habit of buying all disposable things and this is a bad practice for
the planet we live on. One of the largest items they purchase and throw
away regularly is bottled water. Our society is becoming more aware of
how detrimental this is to the planet we live on and takes pride in
companies that do their part to promote taking care of the environment.
One great way to make a statement and raise your reputation is by
handing out promotional items that do not harm the environment and
encourage people to do their part.
Custom water bottles are
designed to be reused and cut down the amount of waste being dumped in
land fills across the country daily. Giving your clients, investors, and
employees a promotional gift like this lessens the impact di

The concept of promotional items is not something new to the
business world. Every business owner and company use this as effective
advertising strategy to market their products. It is proven that
business reach is even better when promotional products are used. It is
important to choose the right kind of products that will suit your
business requirements. However, there are certain products that are
universal and can be given for all kinds of business and services.
Custom coffee mugs, printed coffee mugs, wholesale mugs are some of the
products having universal acceptance. The excellent advantage is that
these mugs have lots of space in which beautiful logo, text, designs can
be imprinted.
If you happen to walk through an office campus
during a lunch hour break, you could probably see a coffee mug in every
desk inside the company premises. These cups would feature the company's
brand name, products and services and will be present on the worki