Integrate with the tools

you use every day.

Hundreds of Marine dealers

are managing their business using Ideal. Hear what they have to say!

Dealer Management Software

Designed by Marine Dealers

Through 30 years of listening to feedback from marine, boat, and personal watercraft dealers like you, we’ve incorporated the industry’s best business practices to ensure that Ideal works like a Marine dealership operates on a day-to-day basis.

Working with Marine Experts

We have developed close data-relationships with many industry experts, key manufacturers and suppliers. It’s through these data-relationships that we are able to incorporate many industry-specific best practices into our software development.

Ideal is also endorsed by Brunswick as a leading dealer management software vendor for its Marine dealer base. Brunswick Dealer Advantage members will now reap the benefits of a full dealer management system with exclusive incentives!

Best Customer Service in the Marine Industry

"We want to grow in both territory and revenue. I think Ideal will help because it seems to me it's much more expandable and will grow with our business. When we have a request to Ideal to add functionality, they listen to us and follow through."

93%

See how marine dealers grow their business with the Ideal Dealer Management Software:

Working with Marine Experts

Having the right software is only part of your overall business success. That’s why Ideal has developed several mutually-beneficial partnerships with highly-regarded leaders in the Marine industry to provide you with the best products, service, and training needed to achieve maximum results.

Why Ideal ?

Brunswick Dealer Advantage

As a Brunswick Dealer Advantage member, you can benefit by implementing the Ideal system with exclusive BDA incentives:

Exclusive, Brunswick preferred dealer pricing

An advanced, affordable and easy to use system for as little as $85/month for 2 users

Up-front system license fee waived - save $1,495!

20% off on additional user licenses and modules!

TCF Integration

Ideal and TCF have joined forces to help streamline financing on your floor planned products. With our integration, you can now automatically import make, models, and serial numbers for easier receiving of TCF financed products. Sales notifications will also be sent to TCF once a unit is sold which results in fewer floor checks.

Partner Integrations

At Ideal, we have long-standing relationships with key manufacturers and suppliers, and we are committed to enhancing the dealer to manufacturer connectivity to try and drive down costs and improve overall efficiency at your dealership.

We've been able add functionality to the Ideal system that lets you automate rebates and parts ordering with industry-leading OEMs and distributors.

What Marine Dealers Are Saying

It's very dynamic and robust. We use it from the accounting to the purchasing. It's my Google. When I need to get an answer on the internet, I Google. When I need to figure out where I'm at with my business, I use Ideal. Dave Lanphear, Pacific Boatland – Vancouver, WA

Don't wait to upgrade your business software if it's not giving you the right data. You need a product in your business that creates data to show your business's roadmap and where you are headed. You need that direction to either take your business to another level, or perfect the present level. You can do that with Ideal and their team. Gwen Gunnells, Gunnells Marine – Greenwood, SC

When we started, the business was operating off an old system and using QuickBooks and Excel. So this has been amazingly wonderful to have everything in one spot. The general ledger is very user-friendly, the computer system is very user-friendly, and everything is set up well. You guys are constantly making changes to improve, which is very exciting. Our last software provider wasn't in a position to do updates and changes, so it's really great that you are on that all the time. Debi Lanphear, Pacific Boatland – Vancouver, WA

I was also able to get rid of one of my bookkeepers because of the Ideal's accounting system. It made our accounting so much more efficient that I was able to save on payroll. Jake Starkel, S & S Sports – Ronan, MT

We use the reports in Ideal for measuring efficiency. We couldn't figure anything out in Paulson and we needed something we could actually manage our business from. Dave Lanphear, Pacific Boatland – Vancouver, WA

The overall system works pretty good. They've done a lot of improvements to it, and they're listening to what the dealers say. Richard Peifer, Boomerang Marine & Powersports Inc. – Melrose, MN

The training we received from Ideal and our trainer, Troy, was excellent. There are always going to be some learning pains, but ours were very minimal with the support of Troy and the rest of the Ideal team. Gwen Gunnells, Gunnells Marine – Greenwood, SC

Because of the reporting features, I can make real-time decisions instead of having to wait for monthly or quarterly reports. I can see instantly what areas are making us money, and what areas we might want to consider dropping. Jake Starkel, S & S Sports – Ronan, MT

It's a very intuitive software. The ability to get into Ideal and look at sales history, current customer information, customer history is crucial. It's also very effective at managing the database that you put into it. In some software it's hard to use the information you put into the database. This is just very user-friendly. For me it's simple and easy to use. I can find what I need to know. Dave Lanphear, Pacific Boatland – Vancouver, WA

Get your access to Ideal online product tour!

Explore Ideal software at your own pace through our online product tour and find out how it can help you gain control of your dealership.

It's very dynamic and robust. We use it from the accounting to the purchasing. It's my Google. When I need to get an answer on the internet, I Google. When I need to figure out where I'm at with my business, I use Ideal.