Category: SEO

A company’s digital presence is crucial for marketing purposes in today’s business landscape. Savvy marketers recognize the absolute necessity for monitoring the company website and any postings or digital customer feedback. Constant changes in search …

There are 1,208,097,165 websites online as I write this. To see how fast that number changes, check out Internet live stats on new websites, one-by-one as they increase. Crazy, huh? Google now processes over 40,000 search queries every second on averag …

How to repurpose content without looking like a lazy nitwit Repurposing content (sometimes called “re-contenting) is when you take a piece of content you’ve already created and change it to serve a different purpose. This is not regurgitating the same …

Social Media: It’s not when you post or how often you post, it’s WHAT you post I pontificate often about creating quality content. Why is it so important? That’s an easy answer: Because Google says it is. Whether you love Google or hate Google, they’ …

What the heck is inbound marketing? Believe it or not, I get asked this question a lot. Here’s the short answer: people are looking for you online, so inbound marketing helps you attract customers – not interrupt them. How? Inbound marketing focuses on …

Does your employer branding make people want to work for you? Your brand isn’t just about your logo, ads, and social media posts. Nor is it just about getting customers and clients. Your brand is also how you’re perceived as a place to work. If you don …

I read an article recently about what CEOs want from their marketing teams. To sum up, they want technical people who can show analytical proof that marketing is working. What happened to ideas?! Marketing people are now required to be more mathematica …

Do you know the average U.S. consumer owns 7.2 Internet-connected devices? Whether you’re selling a service or a product, you’re now competing for customers’ time and attention across a vast digital playing field. How do you get your message into the h …

Why the best SEO tactic is to create the best content and user experience you can: The days of cheap SEO outsourcing consisting of directory and article submissions are O-V-E-R. Of course, most of all, your customers need to find your website. Yet, if …

Way back in 1996, Bill Gates wrote an article, Content is King, all about the many opportunities for companies to provide information or entertainment via the Internet. Twenty years later content is still king, and a business blog is a great and powerf …