30 March 2015

Witty Juice Packaging Uses Punny Messages To Show The Ingredients In It

A good pun is widely appreciated, more so on a good packaging design, which would help make a product stand out from its competitors.

After having been in the market for two years, UK juicing company Pureearth engaged AfterHours agency, to come up with a refreshing branding idea that would engage their consumers.

Focusing on a new identity, the company made used of their bottle tags, transforming it into the core design element of its packaging—it also includes witty messages that replace words with the names of the ingredients in the drink.

It features creative messages like “You make my greens come true”, and “You are one in a melon”.