Janna's story of truly going after something she was passionate about is a motivating one. Taking on an indsutry that is challenging and full of big business Janna Bishop and Shira Mcdermott look to alter the way we look at the ingredients on our shelves and inside our bodies.

Creating bonds and partnerships with some of Canada's most passionate farmers, GRAIN has been able to create a business within the food space that is flipping what we've known as quality dry goods completley on it's head.

In this episdoe Janna shares with me her "WHY", as well as the challenges the industry faces, the potential for the GRAIN brand, the beauty in a solid partnership and what it takes to facilitate change in a competiive landscape.

I loved sitting down with Janna, meeting Shira, and getting to understand the story behind GRAIN a little more. I hope you are all able to enjoy it as much as I was.

***ALSO note on Saturday August 25th @ di BEPPE here in Vancouver GRAIN will be hosting FLOUR SHOP - a recurring pop-up. FLOUR SHOP is an in person brand activation for GRAIN, allowing customers to purchase bulk flours as well as delicious sourdough bread and other baked goods made exclusively with GRAIN freshly milled flour.

The pop-up has garnered a loyal following and recently included bread contributions created by 5 local Vancouver chefs.***