It's a good idea as far as publicity...but to me this is only a big deal becuz rappers are soft as baby shit nowadays and the only competition they want is proving who got the most money by flashing shit that 80% of it is rented. This is not even close to How 2 Rob...H2R was straight up line after line dogging all the big names in hiphop at the time. For some reason the publicity is on almost on the same level as H2R tho, which is just becuz of the era we're in right now as far as competitive hiphop in the mainstream.