SP5.1: Plan and Execute the Next Successful Comprehensive Gifts Campaign

Several initiatives related to this project have begun, one has been completed and several more will begin soon. In July, the Division of External Affairs was reorganized into the Division of Advancement to better portray its mission and prompting several initiatives to bring about fundraising success. These include an audit to review and assess development operations, a feasibility study by outside counsel, creation of a multi-year advancement plan with annual fundraising goals and creation of an appropriate staffing plan to ensure fundraising success. Projects prepared to start in coming budget years are hiring an assistant vice president for development, re-establishing the Binghamton University Foundation's Planned Giving Program, establishing a Corporate/Foundation Giving Program and developing a strong case for support that is integrated into the overall philanthropy marketing campaign.

Goals advanced under this project are:

Develop the financial resources necessary to achieve the University’s goals

Indicators of success for this goal are:

When gifts and donations hit the projected target of the campaign. Gift and donation revenues

Milestones completed since last progress report:

A Vice President for Advancement was hired to lead the division in July of 2014.

Associate Vice President was named in August of 2014.

Resources were allocated to add front line fundraising staff during fiscal year 2014-2015 and searches are underway for three major giving positions and two annual giving positions.