The growth of the use of mobile devices and smartphones to browse the internet has grown exponentially over the past 5 years. Morgan Stanley estimate that by 2015 Mobile internet traffic will overtake desktop traffic.

Just as most nonprofits initially resisted getting on board with social media, they're also apprehensive to spend the time and resources to devise and implement a mobile strategy. But with over 28 percent of web traffic now coming from mobile devices, the truth is the mobile age isn't coming, it's here.

As the mobile revolution continues to evolve, there is an easily understood temptation to treat the Web as a single medium, whether accessed on a PC or a smart phone. The creation of responsive sites is often one reflection of this inclination.

A smarter set of technologies is what we need for the mobile. During periods of high speed and high quality bandwidth, mobile apps should anticipate what we're going to read or watch and cache it for later. Don't make us have to remember to pre-download or prepare for being offline.

Audience measurement is well understood and routinely performed by firms such as Nielsen (TV), Arbitron (radio) and Comscore (web). It would appear to be a no-brainer for these companies to jump on apps. But, clearly, that has not been the case. What gives?

Although the differences between responsive and adaptive design are nuanced for the non-developer, the distinctions are increasingly important as publishers see more and more traffic come from mobile devices.

The social and mobile web awards creators and developers who are agile and adaptable. That could put a place like Puerto Rico in a unique position to succeed in this sector. And the efforts in that direction are gaining ground, led by a group of local technological entrepreneurs who have decided not to wait around for the government to take the lead.

Sure, your site might look great on a desktop or laptop computer screen. But how does it look on all of the different sizes of screens found on today's wide variety of tablets and smartphones? Chances are the answer is "not good."

When you're going online to accomplish specific goals, it's good to make a list and check off everything as you go along. We've all been sidetracked by hyperlinks, and this is part of the addictive quality of the Internet.

As the mobile revolution continues to expand, smartphones are quickly replacing computers as primary content consumption devices. Yet, if you take a look at the millions of websites across the Web, only a fraction of publishers even bring their content to the mobile device.

One of the many assets Facebook could employ on its socialphone is Places. An integration of Places and the socialphone could provide the company a laundry list possibilities -- not to mention an additional source of revenue.

College students' mastery of the Mobile Web is an incredible phenomenon to observe, perhaps the greatest manifestation yet of the power of information and communication technology to change our lives. This is why I believe that today's college students will save it.

A recent interview in Mobile Marketer with Scott Margolis, director of digital business evelopment for FOX News, a 2ergo client, outlined the importance of consistency and user experience in the development and design of a mobile Web presence.