Insights on social media intelligence, marketing, and consumer insight

The Social Listening Blog

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Don Draper had a spectacular way of presenting amazing new creative ideas for brands’ big ad campaigns. The many “Mad Men” who inspired that character knew how to develop messages that truly resonated with people. At the height of the golden age of advertising, brand messaging literally drove consumer behavior.

Today, we can feel inspired by such remarkable creativity. But the internet has turned the advertising world on its head. We’ve done a...