Instagram took aim at TV and YouTube last week with the launch of IGTV, at a press event in San Francisco. The platform is a standalone property from Instagram, due to the company’s belief that users do not want long-form video in their traditional Instagram feed....

Knowing your audience is key to being an effective marketer, and this is especially true on social media. For social media marketers, knowing your core users on each social network dictates which platforms to focus on. Social media marketing platform Sprout Social...