Many SEO projects begin with a site review or audit, identifying potential weaknesses and opportunities. However, a great number of these analyses leave out a healthy dose of collecting metrics - a critical factor in helping to benchmark future progress and see how far you've come (and what effect your SEO changes have had). Thus, I figured it would be valuable to review, in full, the pre-...

This week one of our mad geniuses in residence, Ben Hendrickson, steps in front of the camera to discuss something a little different: Machine Learning.
Ben is one of the folks that designed and built the technology behind Linkscape, so he's certainly studied this topic thoroughly. Here he'll talk about how and why advancements, findings...

Last week at Pubcon in Las Vegas, I took part in the session titled, "5 Bloggers and a Microphone." Since then, we've heard a fair bit of feedback that people were disappointed in the session, mainly because the questions we were asked didn't allow us to impart any good blogging knowledge. As was reported in many different places, one attendee asked an in-depth paid search question which...

Well, not this time.
New York-based advertising firm MediaWhiz, never one to worry about gray areas when it comes to advertising, has launched a new product today called InLinks.
It’s fairly straightforward - ...

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The SEO world, particularly the blogosphere and forum chatter, is overwhelmed with talk of how to leverage social media sites for SEO value. Tonight, I'm curious - which types of social media platforms do you actually get the most direct SEO benefit from? Think classic SEO - higher rankings and more search traffic. Which slice of social media sites help you achieve this goal?...

Pubcon came and went last week in a red-eyed whirlwind (I can never wake up in Las Vegas without emptying a half bottle of Visine in each eye). I actually didn't attend any sessions except for the two panels I spoke on and the Five Microphones and a Blogger session, but I'll get to that later. First I want to talk about our booth we displayed.

I always feel the need to reintroduce myself after an extended period away from the blog. I'm Jane and I work here. For the last three weeks, I've done a lot of traveling and attended three vastly different conferences in London and Las Vegas. You may have heard of one of them a little more than you'd have liked to.
I also don...

As the SEOmoz team have been away at Pubcon I've been asked to fill in with a blog post. I'm Richard Cotton and I work for Distilled as their paid Search marketer.
One of my colleagues sent me a link to a fun little tool that he had been using from Wordtracker Labs, the people who brought you the fantastic keyword suggestion tool. You type in a word and it tells you what questions people have been asking on their partner search engines within the last 140 days containing that word.

This post is sourced from my presentation at Pubcon on the Linkfluence: How to Buy Links with Maximum Juice and Minimum Risk panel. Since it received such positive feedback and a lot of requests for sharing, I thought I'd do so in a more reference-able way here on the blog. If you'd like to download the slide deck, you can find it ...

May It Please the Mozzers,
The Washington State Attorney General announced in a press release yesterday that it was suing a Redmond-based SEO company, Visible.net. According to the Complaint, Visible also does business under the name WebMarketingSource.com, Caputures.com, and Captures.com (that's not a typo). The AG...

Following up on last week's Whiteboard Friday, this week Rand discusses what PageRank means to YOU. How can you use it to your benefit? What can the metric tell you about your site, your pages, and your links to help you target keywords and improve your rankings? PageRank doesn't show the complete picture, and it's an imprecise metric (there are more precise metrics, such as mozRank...shamel...

Rand has talked before about the need to think like a search engineer when you are doing what we do. So a week or two ago, I came up with a theory about how I would look at things if I were a search engineer and set out to prove it.
I was wrong.

May It Please the Mozzers,
A Jury awarded 4.8 million USD to NetQuote after finding that its competitor, MostChoice, submitted more than 3,500 false applications for insurance quotes to the NetQuote website.
The jury was so pissed that it actually awarded double the punitive damages than...