We all know that users often misreport when asked questions, not because they are looking to intentionally deceive us, but because they are humans with their specializations, constructed self-images, and fallible memories. One method for overcoming this problem is contextual inquiry, more commonly known as contextual interviews.

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We recently had a webinar with Leah Kaufman of Lenovo to discuss how to recruit participants for UX research and usability testing, and our attendees had a lot of questions for her. Here are her answers to some of the most common questions on recruitment for UX research and usability testing.

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Brands are numerous and come and go at a rapid pace. Those that truly resonate with their audience are those that stand the test of time, and last through generations of consumers. In this post, we’ll outline five ways you can create a standout brand that might just make you a household name.

User experience is so much more than just design, and it’s time for data-driven marketers to familiarize themselves with the expanded world of UX when applying it to their campaigns. The more user experience and marketing work together, the more beautiful and seamless your customers’ overall experience with your brand will be.