World's Most "Liked" Companies

Red Bull, the most popular energy drink in the world by volume, is also the most popular energy drink on Facebook, drawing in more than 23 million fans through its brand page. The page makes no secret of its desire to be "liked," when on the intro page a graphic points directly to the page's "like" button, enticing users to connect with the brand.

Red Bull generates great interest with its posts, mixing humor, extreme sports, and event notices on the page. The videos and images are the most popular, drawing upwards of 6,000 "likes," while the more promotional posts receive considerably fewer user interactions. In addition to its posts, the page streams Red Bull's web TV - an aggregate of Red Bull athlete Twitter feeds and a host of Red Bull games and apps.

The page also offers fans the unique opportunity to call a toll-free number and to leave a Red Bull-related voicemail, which fans can listen to and rate. Red Bull's page keeps fans entertained and gives them a variety of reasons to frequent and continue using the page.