To address this question it’s helpful to understand what your visitors are looking for in the first place. Here is a useful checklist. I’ve set out the top six things that web visitors want to know when they reach your site and the content you need to provide to give them what they want.

Get these six things right and you’ll convert more prospects into leads. Get them wrong and they’ll click away confused.

The Customer Test for your Website

Can I quickly find the answers to the following quesitons from your site?

Question 1: “Am I in the right place?”

Your customer wants to know: “Is this relevant to me? Can this company solve my problem? Can I see immediately what they do and is this what I’m after?”

Answer: Make sure your website includes the following information, written in language your audience will understand. Give them a very obvious description of what you do – the client should not need to dig for this

Question 2: “Are you credible?”

Your customer wants to know: “Does this company work for people I respect? Do other people like what they do? Do they say good things about the company’s work?”