Bausch + Lomb at Optrafair 2017

1-3 April - Bausch + Lomb showcased its full Vision Care range over the Optrafair weekend, at Birmingham NEC. Visitors were excited to be able to try the new ULTRA® and ULTRA® for Presbyopia contact lenses, with our unique MoistureSeal™ technology that allows the lens to maintain 95% of its moisture for a full 16 hours^1^.

Also on show were the Biotrue® and Biotrue® for Presbyopia contact lenses, along with our full range of Over-the-counter products, such as Artlelac® Rebalance, Artelac® Nighttime Gel, Biotrue® eye drops, and our very popular 24 Hour Dry Eye Kit.

On Sunday, the Professional Service team took to the stage, delivering 3 CET lectures on digital eye strain, contact lens discomfort and scleral lenses. These excellent lectures delivered by Serena Kalsi, Wendy Sethi and Pauline Bradford tackled the challenges facing contact lens practitioners in the rapidly changing market.

Our Speciality Lens team were on hand throughout the weekend as many visitors explored the opportunities that scleral lenses could offer their practices. With expert advice from Graham Avery and with fitting sets available for our MaximCV and Zenlens, many practitioners left the show with new ideas for how they can support their patients.

We hope everybody that came to visit us had a safe journey home. If you need any further details on any of our exciting products, please contact us on 02087812900.

According with Optrafair, over 7,000 people attended the optical market's longest standing and premium exhibition.