SUBSCRIPTION BUNDLES

FREE

Real Money

Omar Gonzalez, LA Galaxy Defender, Two-time MLS Cup Champion And Prominent Member Of The U.S. Men's National Team, Will Represent MLS As The First Spokesperson Of This Unique Partnership. (Photo: Business Wire)

Chipotle Mexican Grill (NYSE: CMG) in partnership with Major League
Soccer (MLS) today announced that Chipotle will be the Official
Fast-Casual Mexican Restaurant of MLS and 12 MLS Clubs.

In addition to the Chipotle MLS Homegrown Game, Chipotle will also feature an exceptional athlete, boy or girl, during 10 home games per MLS Club as the Chipotle Youth Homegrown Athlete. Each athlete will receive four tickets to the game, special recognition during the game, a chance to meet players and coaches, dinner at Chipotle with his/her team, and the opportunity to host a fundraiser for his/her team at their favorite Chipotle location. Chipotle and each MLS Club will also host free soccer clinics for up to 200 kids utilizing MLS players and coaches to teach soccer fundamentals.

Omar Gonzalez, LA Galaxy Defender, two-time MLS Cup Champion and prominent member of the U.S. Men’s National Team, will represent MLS as the first spokesperson of this unique partnership. Gonzalez will play a vital role in the Homegrown campaign from being featured in anthem and skills videos to promoting the partnership on his social media channels.

To kick-off the partnership, Chipotle will host a March to Soccer promotion in the 12 MLS markets to celebrate the beginning of the MLS season. Soccer fans who come to Chipotle wearing their local MLS Club gear on the date of the team’s home opener can receive a buy-one-get-one deal. The dates and markets for Chipotle’s March to Soccer events are below:

Steve Ells, founder, chairman and co-CEO, started Chipotle with the idea that food served fast did not have to be a typical fast food experience. Today, Chipotle continues to offer a focused menu of burritos, tacos, burrito bowls (a burrito without the tortilla) and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in a distinctive atmosphere. Through our vision of Food With Integrity, Chipotle is seeking better food from using ingredients that are not only fresh, but that—where possible—are sustainably grown and Responsibly Raised™ with respect for the animals, the land, and the farmers who produce the food. In order to achieve this vision, we focus on building a special people culture that is centered on creating teams of top performers empowered to achieve high standards. This people culture not only leads to a better dining experience for our customers, it also allows us to develop future leaders from within. Chipotle opened with a single restaurant in 1993 and currently operates about 1,600 restaurants including six ShopHouse Southeast Asian Kitchen restaurants, and is an investor in an entity that owns and operates one Pizzeria Locale. For more information, visit Chipotle.com.

ABOUT MAJOR LEAGUE SOCCER

Headquartered in New York City, Major League Soccer is the top-flight professional soccer league in the United States and Canada. MLS features many stars from the U.S., Canada, and around the world. Major League Soccer’s 19th season will feature 19 clubs each playing 34 regular-season matches. Those clubs include the Chicago Fire; Chivas USA; Colorado Rapids; Columbus Crew; D.C. United; FC Dallas; Houston Dynamo; Montreal Impact; New York Red Bulls; New England Revolution; Philadelphia Union; Portland Timbers; Real Salt Lake; San Jose Earthquakes; Seattle Sounders FC; 2013 MLS Cup Champion Sporting Kansas City; Toronto FC and Vancouver Whitecaps FC. Expansion teams New York City FC and Orlando City Soccer Club will begin play in 2015. For more information about MLS, log on to the league’s official website at www.MLSsoccer.com.