Monday, 24 February 2014

WWE launches its streaming wrestling network in the US

Wrestling fans suddenly have a lot to watch. In the US today, the WWE Network is launching on mobile, streaming devices, and the web, offering live access to all monthly pay-per-view events as well as thousands of hours of on-demand content for $9.99 per month. The network's launch marks a big change in WWE's business model: instead of focusing on the sales of its monthly events for $44.95, it's hoping to sign up a wealth of subscribers at a lower rate to make up and eventually surpass the difference in revenue. And with pay-per-view as a whole on the decline, WWE is making a bet on that happening.