HB Is Discontinuing Our Favourite Ice Cream And Our Lives Are Over

We sincerely, sincerely hope that this is an elaborate April Fool's Day joke.

Because this latest announcement from HB could honestly ruin our lives.

HB have today announced that the iconic and much-beloved Iceberger is to be discontinued.

Life without Icebergers? Nah, not worth living, thanks.

A HB Ireland spokesperson said, "It’s with regret that we say goodbye to this all-time classic - the decision to delist Iceberger is one we know will sadden ice cream lovers across Ireland. Icebergers will be available in select stores nationwide for a limited time only until stocks last."

We're sceptical for the day that's in it...

But just in case the ice cream gods are listening — DON'T DO THIS TO US.