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U.S. CELLULAR BUILDS NEW CELL SITE IN HOLDENVILLE

HOLDENVILLE, Okla. (March 9, 2011) – U.S. Cellular continues to invest in its high-speed nationwide network with a new cell site in Holdenville to help residents and businesses stay connected to the web, e-mail and the people who matter most to them. The new site will increase U.S. Cellular's coverage between Holdenville and Wetumka at HWY 9 and 48, and is one of more than 600 towers U.S. Cellular has built across the state.

The network enhancement follows U.S. Cellular's launch of The Belief Project, an array of innovative initiatives that recognize customer loyalty with bundled national plans that offer customers the freedom to enjoy benefits without signing continuous contracts. With "no contract after the first," new customers who complete a two-year contract will never have to sign another one and will continue to get guaranteed upgrades to the newest phones at promotional prices every 18 months. Customers get valuable rewards just for being customers and can get even faster upgrades in as little as 10 months when they use their rewards.

"The Belief Project is about delighting our customers with services that make their lives easier and providing a reliable network they can count on is a big part of making it possible," said Tommy Arens, director of sales for U.S. Cellular in Oklahoma. "It's important to us that every call, text and e-mail gets through so our customers can have everything they need at their fingertips."

To select locations for new towers, U.S. Cellular has teams of system performance engineers who drive through the company's network coverage area, sometimes hundreds of miles a day, to test the signal strength and call quality. U.S. Cellular also listens to customer feedback to find the communities that would benefit from another tower.

With U.S. Cellular's high-speed nationwide network, websites open faster and e-mails download more quickly on the company's line of cutting-edge Android-powered devices, BlackBerry and Windows smartphones like the Samsung Mesmerize (a Galaxy S device), the HTC Desire and BlackBerry Bold.

About U.S. Cellular
U.S. Cellular is committed to fixing wireless one project at a time and recently unveiled The Belief Project, an array of industry-leading innovations designed to elevate the customer experience. U.S. Cellular was named one of Forbes Magazine's 2010 "Most Trustworthy Companies." The Belief Project complements U.S. Cellular's growing catalog of cutting-edge phones that are all backed by its high-speed nationwide network. To learn more about U.S. Cellular, visit one of its retail stores or uscellular.com. You can also check out U.S. Cellular on Facebook.