Understand

How do consumers perceive my brand compared to the competition?

We help you understand your brand’s health in the eyes of consumers. Regular surveys and/or social insights provide data on how consumers perceive your brand compared to competitors. Our techniques give you clear and continuous tracking of social media sentiment, digital performance and corporate reputation.

Let us help you:

Diagnose the health of your brand in depth

Track sentiment on social media

Monitor your corporate reputation

Take action to alter brand perception

Create impact

Is my ad optimized for different formats?

We test your creative, from initial ideas to near-complete ads across all formats. We do this using qualitative and visual methods to provide a full understanding of consumers’ responses. We help you assess your digital ads on desktop and mobile, providing an interactive dashboard of clear results. We can also help you increase the effectiveness of your website and reduce bounce rates.

Maximize media

What was the impact of my campaign and how can I improve my media?

We help you determine the effectiveness of your media. We do this by evaluating the impact of your campaign across touchpoints with exposed and unexposed groups, and/or through social insights. Continuous tracking is used to explain the performance of each brand touchpoint, including social media. We ensure you maximize the impact of your online and mobile owned media. And we help you inspire your key social media influencers.