Marketing tips for professional service firms & the weary people in them

July 05, 2006

Fourth of July

Hope everyone had a happy 4th. We had a nice low-key day. Our neighborhood held it's annual 4th of July parade. Parents show up with kids in tow on bikes, scooters, in wagons, or in strollers all bedecked in red, white, and blue. The fire department is kind enough to send two trucks, one to lead us all around a long block, the other to bring up the rear. Along the parade route, neighbors come out and sit in their lawn chairs in the front yard and wave. The parade is corny and amazingly fun.

After the parade is over, one of the fire trucks leave (I guess in case there might be a fire somewhere) while the other one hooks up to and opens a fire hydrant on a side street and shoots the water from the top of the truck down the street so the kids can run and play in the water.