Bios

Family First:
His family is the foundation for his dreams and the motivation to give 200% every day.

Sharp Dressed Man:
Could be part of The Fashion Police TV show, as he has an
admiration for sartorial excellence.

Cooking Deal:
Acts as his family’s personal chef during the weekends. He cooks, but the rest of the family does the dishes. He loves food and enjoys share that time with his family.

Luis Urdaneta

Chairman & Co-Founder

A first-generation direct-sales entrepreneur, Luis Urdaneta recognized the potential of social marketing when he was just 15 years old. That’s when he started his first direct-sales business, which would ultimately lead to MONAT.

Today, Luis is proud to watch his son Rayner lead MONAT and see the fruits of his years of frontline direct-sales experience. He’s passionate about educating and inspiring the new generation of entrepreneurs and visionaries, sharing his own rich experiences and passing down the wisdom that making life better for others is truly life’s best work.

Thanks to Luis, MONAT – like the Urdaneta family – is proof of the human spirit’s ability to rise to any occasion and overcome life’s challenges.

Would love to have dinner with:“Richard Branson.”

Formula for success:Be persistent. Be disciplined. Be positive. Find your own balance and understand that you only need to be right a few times.

Favorite quote:“I knew that if I failed, I wouldn’t regret that – but I knew the one thing I might regret is not trying.” –Jeff Bezos

Rayner Urdaneta

CEO & Co-Founder

A second-generation direct-sales entrepreneur, Rayner Urdaneta followed his parents’ example of
combining strong family values with the fervent belief that anyone can achieve their dreams through
hard work and determination.

And when asked if he could hold any job without money as an issue, Rayner answers without hesitation, “The one I do today.”

Fourteen years ago, Rayner co-founded L’EUDINE Global, a premium beauty and wellness direct-selling enterprise that evolved to become a multimillion-dollar, multinational industry leader.

In addition to his work with MONAT and L’EUDINE, Rayner serves as president of B&R Products Inc., the research, development and manufacturing arm of ALCORA Corp., Rayner holds a bachelor’s degree in International Business from Florida International University, where he was a Dean’s List scholar and graduated cum laude.

He, his wife and three children live in Miami.

Values to live by:
"Courage, Passion, Integrity"

Checks social media:
“Every hour”

Makes others happy by:
“Sending dozens of notes of encouragement”

Stuart A. MacMillan

President

A natural leader and motivator, Stuart A. MacMillan brings nearly 30 years of management experience
to MONAT, with a heavy emphasis on direct selling.

His role at MONAT includes team building, strategic
marketing and business development initiatives, all with the goal of enabling participants to be
financially independent and debt-free.

His professional accomplishments include increasing one company’s revenues from $95 million to $250 million in just three years. Even so, he considers his greatest triumph “being a pretty cool dad.”

According to Stuart, “I truly believe that MONAT is the right company, surging in the right place, at the right time. We have a revolutionary product line with an extremely lucrative pay plan, with some of the most exceptional talent ever assembled.”

Family First: His family is the foundation for his dreams and the motivation to give 200% every day.

Sharp Dressed Man: Could be part of The Fashion Police TV show, as he has an admiration for sartorial excellence.

Cooking Deal: Acts as his family’s personal chef during the weekends. He cooks, but the rest of the family does the dishes. He loves food and enjoys share that time with his family.

Luis Urdaneta

Chairman & Co-Founder

A first-generation direct-sales entrepreneur, Luis Urdaneta recognized the potential of social marketing when he was just 15 years old. That’s when he started his first direct-sales business, which would ultimately lead to MONAT.

Today, Luis is proud to watch his son Rayner lead MONAT and see the fruits of his years of frontline direct-sales experience. He’s passionate about educating and inspiring the new generation of entrepreneurs and visionaries, sharing his own rich experiences and passing down the wisdom that making life better for others is truly life’s best work.

Thanks to Luis, MONAT – like the Urdaneta family – is proof of the human spirit’s ability to rise to any occasion and overcome life’s challenges.

Would love to have dinner with:“Richard Branson.”

Formula for success:Be persistent. Be disciplined. Be positive. Find your own balance and understand that you only need to be right a few times.

Favorite quote:“I knew that if I failed, I wouldn’t regret that – but I knew the one thing I might regret is not trying.” –Jeff Bezos

Rayner Urdaneta

CEO & Co-Founder

A second-generation direct-sales entrepreneur, Rayner Urdaneta followed his parents’ example of
combining strong family values with the fervent belief that anyone can achieve their dreams through
hard work and determination.

And when asked if he could hold any job without money as an issue, Rayner answers without hesitation, “The one I do today.”

Fourteen years ago, Rayner co-founded L’EUDINE Global, a premium beauty and wellness direct-selling enterprise that evolved to become a multimillion-dollar, multinational industry leader.

In addition to his work with MONAT and L’EUDINE, Rayner serves as president of B&R Products Inc., the research, Rayner holds a bachelor’s degree in International Business from Florida International University, where he was a Dean’s List scholar and graduated cum laude.

He, his wife and three children live in Miami.

Would love to have dinner with:
“Richard Branson.”

Formula for success:
“Be persistent. Be disciplined. Be positive. Find your own balance and understand that you only need to be right a few times.”

Favorite quote:
“I knew that if I failed, I wouldn’t regret that – but I knew the one thing I might regret is not trying.” –Jeff Bezos

Stuart A. MacMillan

President

A natural leader and motivator, Stuart A. MacMillan brings nearly 30 years of management experience
to MONAT, with a heavy emphasis on direct selling.

His role at MONAT includes team building, strategic
marketing and business development initiatives, all with the goal of enabling participants to be
financially independent and debt-free.

His professional accomplishments include increasing one company’s revenues from $95 million to $250 million in just three years. Even so, he considers his greatest triumph “being a pretty cool dad.”

According to Stuart, “I truly believe that MONAT is the right company, surging in the right place, at the right time. We have a revolutionary product line with an extremely lucrative pay plan, with some of the most exceptional talent ever assembled.”

Definition of Success:
“He was a principled man, a true friend, a good husband and a great father."

Management Philosophy:
Servant Leadership

What Makes Life Fun:
Practicing Tai Chi

Thomas J. Hoolihan

Senior Vice President and Chief Legal Officer

Thomas (“Tom”) J. Hoolihan brings to MONAT over 30 years of corporate legal experience and more than a decade of experience in the direct selling industry, with a creative problem-solving approach to business deals, corporate matters and complex commercial transactions.

He has served as General Counsel and held senior management positions at one public (NYSE) and four private companies in the direct selling, personal products and consumer goods, high tech, and biotech goods industries. Tom also served as Associate General Counsel of Unilever's multi-billion dollar U.S. operations.

Known as a “deal junkie,” Tom has led, negotiated and advised on over 100 M&A deals, complex commercial transactions and real estate deals in 12 countries on 3 continents. He has advised companies and boards of directors on starting operations, conducting business and completing transactions in a number of foreign countries in Europe, Asia and Australia.
“My goal is to help provide MONAT with practical solutions to legal, business and ethical issues and transactions,” Tom says. “I’m here to help this revolutionary company most effectively leverage and maximize its assets.”
Tom’s wife, Emma, is also a lawyer and a graduate of Northwestern University Law School. Tom and Emma have three children, Thomas, Joseph and Erin.

Definition of Success:
“He was a principled man, a true friend, a good husband and a great father."

Management Philosophy:
Servant Leadership

What Makes Life Fun:
Practicing Tai Chi

Thomas J. Hoolihan

Senior Vice President and Chief Legal Officer

Thomas (“Tom”) J. Hoolihan brings to MONAT over 30 years of corporate legal experience and more than a decade of experience in the direct selling industry, with a creative problem-solving approach to business deals, corporate matters and complex commercial transactions.

He has served as General Counsel and held senior management positions at one public (NYSE) and four private companies in the direct selling, personal products and consumer goods, high tech, and biotech goods industries. Tom also served as Associate General Counsel of Unilever's multi-billion dollar U.S. operations.

Known as a “deal junkie,” Tom has led, negotiated and advised on over 100 M&A deals, complex commercial transactions and real estate deals in 12 countries on 3 continents. He has advised companies and boards of directors on starting operations, conducting business and completing transactions in a number of foreign countries in Europe, Asia and Australia.
“My goal is to help provide MONAT with practical solutions to legal, business and ethical issues and transactions,” Tom says. “I’m here to help this revolutionary company most effectively leverage and maximize its assets.”
Tom’s wife, Emma, is also a lawyer and a graduate of Northwestern University Law School. Tom and Emma have three children, Thomas, Joseph and Erin.

Words to live by:
Innovative, empowering, motivating.

Family Is All:
Linda lights up when she talks about her husband and daughter and their three rescued
dogs.

True Texan:
Has a collection of cowboy boots; she doesn’t wear them much but loves to look at them!

Linda Lucas Padilla

Vice President and Chief Markteting Officer

A direct selling team player known for her creative solutions, Linda Lucas Padilla brings more than 30
years’ of industry experience to MONAT. She has traveled the world wearing different global executive
hats focusing on improving strategies to increase field success and company profitability.

From start-ups
to multimillion dollar Top 100 companies, Linda has carved a reputation for developing creative teams
that deliver success.

Quick to smile and take on any challenge, Linda loves the opportunities the direct-selling industry offers
and has a proven track record in innovative product development as well as creative promotional and
incentive strategies.

Linda sees that MONAT Global is at its “tipping point” and is excited to be part of
the Monat Family as the company plans to launch its products and “bring our passion to markets across
the world. Marketing is all about taking the necessary priorities from the head to the heart to empower
the field to create their best future.”

Always dedicated to meeting the company’s needs, Linda is fond of saying that all successful efforts
require hard work but it's always important to take a deep breath and put the “fun” in functional.

Active mom:
Jackie does not want to sit idly by watching from the sidelines as her daughter Madison engages in many activities - she wants to participate! “I always want her to remember me as one of the moms who takes part in the fun!”

Bring on the dirt:
Jackie enjoys dirt biking to which she thanks her husband Sean, an avid "biker dude" who got her started. Now the three of them enjoy riding trails together.

Favourite Quote:
"Great things never come from comfort zones".

Jackie McClements

Vice President and General Manager

Jackie comes to MONAT with 17 years of experience in the network marketing industry with a focus in sales. The past ten years, Jackie played an integral role in the growth of a start-up and building it to be one of top network marketing companies in Canada.

Other areas of the business Jackie has direct impact on includes; customer service, events and recognition, field development, marketing and communications, PR, and social media. Jackie feels her biggest accomplishment however, was working at a very grass roots level building brand and opportunity awareness to expand business across Canada.

She attributes her success to working closely with the field, learning what works, what keeps them engaged, and what drives their success.

Jackie says that she is thrilled to join the MONAT family where she can leverage her past skills and experience, work closely with the incredible Home Office team and field, to continue to build the business to the heights she knows it will be.

"This industry has really shaped me to become who I am today", explains Jackie. "Being with individuals daily who empower one another and who want to see success for others, has been nothing short of inspirational for me to do more and be more.”

Self-proclaimed
baker extraordinaire!

Proud mom of two children
Daughter, Nevaeh, and son, Lincoln. “The joys of my life and the reason I strive to be a better person every day.”

Favorite moment:
Whenever one of her children says, “Mommy. You’re the best mom ever!”

Stephanie Randolph

Director of Marketing

Stephanie Randolph was the very first employee for MONAT Canada. She has been instrumental in the
launch, and growth of the company.

After many years at PartyLite and Lia Sophia, Stephanie couldn’t
resist the opportunity to join MONAT and oversee all marketing and communications initiatives for
MONAT in Canada.

Stephanie developed and implemented successful cause-related marketing campaigns in former
companies that saw increased charity engagement by the field and thus greater annual corporate
giveback.

She’s excited to bring that level of engagement to MONAT, and says, “How can you lose when you have an amazing product, meaningful business purpose and dedicated people behind the scenes? MONAT is a family and I feel truly blessed to be a part of it every day.”

The World Is In Her Blood:
Scottish born, Libby lived in South Africa for three years before moving to Canada.

Favourite Quote:
“Whatever you’re thinking, think bigger.”.

Get the Wallet Out:
“I love to shop!”

Libby Holroyd

Director, Operations & Administration

Libby Holroyd, who has spent 24 years in the direct selling industry, brings a solid “can do” attitude to MONAT. Libby is known for empowering her team and giving them autonomy while providing helpful feedback so they can do the best job possible.

“Keeping the end customer happy is what matters in the end.”

She keeps an open door policy and has amazing relationships with all her vendors. Libby believes in having some fun in the workplace while simultaneously getting the job done in an A+ fashion. She truly leads by example and walks the talk.

Prior to joining MONAT, Libby working as Operations Manager at Lia Sophia and Party Lite Gifts. She actually started her career at an X-ray clinic!
Family is everything to Libby. She has been married 30 years and has three wonderful grown children.

Words to live by:
Innovative, empowering, motivating.

Family Is All:
Linda lights up when she talks about her husband and daughter and their three rescued
dogs.

True Texan:
Has a collection of cowboy boots; she doesn’t wear them much but loves to look at them!

Linda Lucas Padilla

Vice President and Chief Markteting Officer

A direct selling team player known for her creative solutions, Linda Lucas Padilla brings more than 30
years’ of industry experience to MONAT. She has traveled the world wearing different global executive
hats focusing on improving strategies to increase field success and company profitability.

From start-ups
to multimillion dollar Top 100 companies, Linda has carved a reputation for developing creative teams
that deliver success.

Quick to smile and take on any challenge, Linda loves the opportunities the direct-selling industry offers
and has a proven track record in innovative product development as well as creative promotional and
incentive strategies.

Linda sees that MONAT Global is at its “tipping point” and is excited to be part of
the Monat Family as the company plans to launch its products and “bring our passion to markets across
the world. Marketing is all about taking the necessary priorities from the head to the heart to empower
the field to create their best future.”

Always dedicated to meeting the company’s needs, Linda is fond of saying that all successful efforts
require hard work but it's always important to take a deep breath and put the “fun” in functional.

Active mom:
Jackie does not want to sit idly by watching from the sidelines as her daughter Madison engages in many activities - she wants to participate! “I always want her to remember me as one of the moms who takes part in the fun!”

Bring on the dirt:
Jackie enjoys dirt biking to which she thanks her husband Sean, an avid "biker dude" who got her started. Now the three of them enjoy riding trails together.

Favourite Quote:
"Great things never come from comfort zones".

Jackie McClements

Vice President and General Manager

Jackie comes to MONAT with 17 years of experience in the network marketing industry with a focus in sales. The past ten years, Jackie played an integral role in the growth of a start-up and building it to be one of top network marketing companies in Canada.

Other areas of the business Jackie has direct impact on includes; customer service, events and recognition, field development, marketing and communications, PR, and social media. Jackie feels her biggest accomplishment however, was working at a very grass roots level building brand and opportunity awareness to expand business across Canada.

She attributes her success to working closely with the field, learning what works, what keeps them engaged, and what drives their success.

Jackie says that she is thrilled to join the MONAT family where she can leverage her past skills and experience, work closely with the incredible Home Office team and field, to continue to build the business to the heights she knows it will be.

"This industry has really shaped me to become who I am today", explains Jackie. "Being with individuals daily who empower one another and who want to see success for others, has been nothing short of inspirational for me to do more and be more.”

Self-proclaimed
baker extraordinaire!

Proud mom of two children
Daughter, Nevaeh, and son, Lincoln. “The joys of my life and the reason I strive to be a better person every day.”

Favorite moment:
Whenever one of her children says, “Mommy. You’re the best mom ever!”

Stephanie Randolph

Director of Marketing

Stephanie Randolph was the very first employee for MONAT Canada. She has been instrumental in the
launch, and growth of the company.

After many years at PartyLite and Lia Sophia, Stephanie couldn’t
resist the opportunity to join MONAT and oversee all marketing and communications initiatives for
MONAT in Canada.

Stephanie developed and implemented successful cause-related marketing campaigns in former
companies that saw increased charity engagement by the field and thus greater annual corporate
giveback.

She’s excited to bring that level of engagement to MONAT, and says, “How can you lose when you have an amazing product, meaningful business purpose and dedicated people behind the scenes? MONAT is a family and I feel truly blessed to be a part of it every day.”

The World Is In Her Blood:
Scottish born, Libby lived in South Africa for three years before moving to Canada.

Favourite Quote:
“Whatever you’re thinking, think bigger.”.

Get the Wallet Out:
“I love to shop!”

Libby Holroyd

Director, Operations & Administration

Libby Holroyd, who has spent 24 years in the direct selling industry, brings a solid “can do” attitude to MONAT. Libby is known for empowering her team and giving them autonomy while providing helpful feedback so they can do the best job possible.

“Keeping the end customer happy is what matters in the end.”

She keeps an open door policy and has amazing relationships with all her vendors. Libby believes in having some fun in the workplace while simultaneously getting the job done in an A+ fashion. She truly leads by example and walks the talk.

Prior to joining MONAT, Libby working as Operations Manager at Lia Sophia and Party Lite Gifts. She actually started her career at an X-ray clinic!
Family is everything to Libby. She has been married 30 years and has three wonderful grown children.

WE ARE MODERN NATURE

Our mission is to help people everywhere enjoy beautiful, healthy, fulfilling lives through our exceptional, naturally based products, a fun and rewarding business opportunity, and a culture of family, service, and gratitude.

Our vision is to be a global leader in naturally based, anti-aging innovation—with an unrivaled business model that enhances the self-confidence and financial well-being of one million families around the globe each year.