In some of my earlier posts I described the three key tests for a compelling value proposition and how to construct one. The three tests are resonate, differentiate and substantiate. I have discussed our journey at NewzSocial to figure out our value proposition and how to sell our solution. We have made substantial progress on making our value proposition resonate (scale and unify your social voice) as well as differentiate (outbound social media campaign platform). Key in the equation is the ability to make clients believe that your solution can actually improve their business.
This is … [Read more...]

Technology ruled the ramp at the recent IBM Cloud ( NYSE: IBM) and 360FashionNetwork (www.360fashion.net) "Startup Runway & Innovation Awards" 2015, on Nov 3rd at the City View at Metreon in San Francisco. The event was a visionary display of technology infused clothing & accessories.
Anina Net, founder and CEO of 360Fashion Network and Sandy Carter, General Manager, IBM Ecosystems and Social Business Evangelism at IBM were the main event hosts for "Building a Bridge Between Fashion & Technology".
The layout. Mannequins decked in futuristic clothing, with flashing … [Read more...]

NewzSocial was selected as the Social Media Marketing partner for Indian Prime Minister Narendra Modi’s visit to the Silicon Valley in September 2015. For me as the founder/CEO, this event was a milestone in my personal journey.
When I came to the United States many decades ago, India was regarded as a third world country and the term du jour was ‘brain drain’ to describe the exodus of bright minds that sought their career and fortune in other lands. PM Modi refers to this now as the ‘brain deposit’ to describe how the Indian diaspora has bridged the economic disparity between the two … [Read more...]

Social Media ROI
Metrics are important. Return-On-Investment (ROI) measures the amount of return on an investment relative to the investment's cost. Cost refers to a unit of money, time, resource or a combination of the above. However, social media measurement can be a bit of a puzzle. How does one go about measuring the ROI on social media marketing activities?
Imagine this common scenario:
Your B2B company has a social media team. You have invested in cool & useful tools for social media management. The team has planned the social media strategy based on research into … [Read more...]