The company, which has received praise from the likes of Forbes, bills itself as “a healthy vending company whose mission is to eradicate childhood obesity through education and healthy eating”.

Their commitment? “To increase access to healthy and fresh vending snacks, foods, and drinks”. They also donate ten percent of their proceeds to unnamed charities that “fight obesity and malnutrition”.

Progressive and paradigm-shifting? Far from it. This is tried-and-true healthwashing with a sprinkle of social conscience-washing.