I can’t believe 2013 is almost over! There are so many great blogs
that we’ve posted over the past 12 months, that I wanted to keep up
with tradition and give all of our readers a recap of the most
popular blog posts of 2013! Enjoy! Samples at Random Sometimes
being random is exactly what your...read more

If you are considering building up a research panel of your own one
of the key considerations is the nature of your profile survey.
This will be the first survey, and hopefully not last, that a
participant will see. Although the word ‘profile’ has mixed
connotations, as in the negative context of...read more

Measuring customer loyalty and satisfaction is a primary task for
both consumer and B2B market research professionals. Today’s
question is a matter of time as in a snapshot (one period in time)
or a trend (measurements over a period of time.) Should
satisfaction, awareness or other measures be...read more

While we highlight the most popular posts from a given month in our
newsletter, one of my favorite activities is to look back and see
what posts were the most popular overall each year. Keeping with
tradition, here's a look back across the 20 most popular posts of
2012! Customer Loyalty Month: 25...read more

The who, the what, the how, the why and the when. Let’s take a look
at “the when” for establishing a timeframe for measuring customer
satisfaction. Companies, organizations and governmental entities
invest heavily in attempting to understand the drivers underlying
customer satisfaction and...read more

At one point we all learned our ABCs. With the pace of change
currently increasing in the marketing research world we are now in
need of a refresher. In this case the A and B refer to the concept
of A/B testing and the C is the outcome of that test, better known
as the Champion. A/B testing has long...read more

When is it appropriate to look outside your house files for
potential respondents? I go outside for sample when my internal
database does not have adequate coverage in a key response group or
when an “outside in” view of the market is required. There are a
few options marketing researchers can...read more

To brand or not to brand is the question. Market researchers face
this with every survey they release. Should they design the survey
with corporate approved colors and logos or should they go plain
Jane and avoid the design elements? There are good reasons for
both. The advent of online survey...read more

The word Profile has mixed connotations as in the negative context
of racial or criminal profiling. However, in the research arena,
specifically when it comes to online panels maintaining a current
profile survey is critical and provides us the clarity of
understanding who is part of our panel.Just...read more

As survey researchers we are more like projects managers than we
may think. The more I work around project managers the more I
realize we are managing projects with the same goals as any
dedicated PM. Now our projects may not be on the scale of building
a new hospital, installing a new computer...read more