This contemporary British label teamed up with Hidden Agency to create their newest video lookbook for Fall/Winter 2012. Their styles are more forward moving than most of their competition, all the while maintaining the simplicity of classic denim. The video features a new selection of jackets, washes, and pants styles.

According to Hypebeast, Natural Selection Denim maintains that Charles Darwin’s theory wasn’t only the inspiration for their name but also their mentality: evolve or perish. As of earlier last week, this collection can be purchased from various online retailers.