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The new tagline MWA developed, "Your Healthy Home Starts Here," utilizes Chem-Dry's method of using a green-certified solution and the power of carbonation to deliver a deeper, healthier carpet cleaning.

The consumer research revealed what the customer was really looking for, a safe and non-toxic solution for families and pets.

CHICAGO, IL, March 03, 2014 /24-7PressRelease/ -- Chem-Dry, the world's leading carpet cleaner with over 2,000 locally-owned franchises in the U.S., has called upon Chicago-based Michael Walters Advertising (MWA), to develop a new brand identity that will focus on the healthy and innovative method of Chem-Dry's service.

Based on consumer research done over the last year, MWA worked with the Chem-Dry team to develop and implement a strategic creative and marketing communications program to support their vision of healthier carpet cleaning.

The new tagline MWA developed, "Your Healthy Home Starts Here," utilizes Chem-Dry's method of using a green-certified solution and the power of carbonation to deliver a deeper, healthier carpet cleaning.

"The consumer research revealed what the customer was really looking for, a safe and non-toxic solution for families and pets. The communications program that we will be executing will resonate with the public and help drive the message to another level," said Jim Lake, principal at MWA.

MWA created a brand strategy and built a platform to deliver the message via custom photography, print, direct mail, digital, mobile and outdoor media.

The marketing plan will focus on traditional and digital advertising to deliver Chem-Dry's message that a clean, healthy home is a happy home. MWA is currently preparing to launch three media programs for Chem-Dry in mobile, social and direct mail marketing.

ABOUT CHEM-DRY
Chem-Dry is the world's leading carpet and upholstery cleaner as ranked by Entrepreneur Magazine for 25 years in a row as the #1 in category. Chem-Dry also earned an award from Franchise Direct as one of the top 100 global franchises. With more than 3,500 locations worldwide, Chem-Dry is the world's leading carpet cleaner with nationwide coverage by locally-owned franchises.

ABOUT MICHAEL WALTERS ADVERTISING
Michael Walters Advertising is a full-service advertising agency that has partnered with many of the world's premier brand names to deliver custom marketing strategy and solutions to their clients including: Chicago Cubs, Auto-Owners Insurance, Morton's The Steakhouse, Olivet Nazarene University, Blue Cross Blue Shield of Montana, Argosy University, Illinois State University, Indiana State University, Comcast SportsNet, Hunter Douglas and many more. They offer a full spectrum of marketing and advertising strategy and implementation.

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