The brand called upon influential plus-size style bloggers Gabi
Gregg Nicolette Mason, and Chastity Garner-Valentine for
their input and to model for the collection.

"I was lucky enough to visit their headquarters in
Minneapolis to preview the Spring collection and give my feedback
about both the collection and the general state of plus size
fashion," Gregg wrote on her blog in January.

Now, the three bloggers
will return for the fall line, reports Racked.

on

Gregg, Mason, and Garner-Valentine.

"We gave wish lists of things
we wanted to see, gave our own personal insight on how individual
styles could be improved, and shared fit and production notes
from the spring collection - and of course, we also had the
opportunity to share all the feedback we received
from you, our community," Mason wrote on her
blog this month.

The reception to the initial spring 2015 line was lukewarm.

"Meh," said writer Lindsay Louise on Jezebel, summing up the line. "To
me the new AVA + VIV line is just more of the same of what I've
come to expect of plus-size clothing. For the most part designers
seem to think that all we plus-size ladies deserve is basics and
that we should be happy to even get anything."

But by giving the line a second
go-round with more input from plus size women, the line may
perform better.

By simply offering larger sizes, Target is tapping into a
hugely profitable market.

A survey executed by Paradigm for Modcloth
last year unearthed that more women wear size 16 than they do
sizes 0, 2, and 4 combined; more than 50% of women total shop
wear at least some clothing in size 16+. 80% of these women said
they would spend more money on clothing if the clothes they found
were flattering.

The survey also revealed that 65% of women agreed with the
statement, "The retail industry ignores the needs of plus size
women."

Should a retailer like Target
decide to cater to these women's needs, they could find
themselves in a very fruitful market.

But even if Target doesn't listen to women's desires,
the line could still do well. Given the slim pickings for plus size women,
it's plausible that plus-size women will continue to shop at
Target.

As Louise wrote for Jezebel when reviewing the line's spring
collection, "At the end of the day, Target is still one of
the few stores where plus size women can actually go try on
clothes. Even though most of the best stores are online now, it's
reassuring that in an emergency, there are Targets across the
country with basics available in your size."