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Houston Search Engine Optimization Services

The Top 5 Houston SEO Services All Websites Need

Creative Marketing

Internet users make over 100 million searches through Google every day. No matter what your website offers, there are plenty of people searching for it right now, but without professional SEO services, they will not be able to find your site. Search engine optimization puts your company's website on the third, second or even first page of search results for certain phrases and words. Look for a company offering these top 5 most important SEO services to improve your rankings and increase traffic.

1. Keyword Research

Finding the right keywords to target begins with understanding the needs of the company behind the website. An e-commerce site needs different types of keyword phrases than a local dentist's website. Softway Solutions became the top Houston SEO service by excelling at finding the best keywords that balance high monthly searches with low competition. Using the right research programs also helps the company find unique combinations or phrases that are like magnets for search traffic.

2. Link Building

Google looks at the websites that are linking to your site and considers their quality when ranking your page in the results. High quality websites known for providing quality content give you a boost with every link to your site, but simply building a vast catalog of back links from low quality or empty sites will not work. The best company in the Houston SEO services market will contact the biggest websites within your industry or topic focus. Their experts will convince them to place rank-boosting links that no one else could secure.

3. Optimization and Restructuring

The biggest search engines need to pull information automatically from your site to evaluate it quickly. Sometimes a certain design element or page organization technique looks impressive, but interferes with information transmission. This lowers your page rank or prevents the search engine from indexing your website at all. When you hire Softway Solutions, a comprehensive company offering SEO service from Houston, they will complete a full website optimization service.

4. Search Engine Submission

Nearly all of the largest search engines, such as Google and Bing, use automatic indexing tools to find new websites and add them to the database. Some less popular search engines still require manual submission. Although these sites do not get the same volume of traffic, many users are loyal to them or prefer the interface they offer over bigger search sites. Since most submission forms ask you to enter in descriptions or keywords for your website, it is best to let a Houston SEO expert do this for you.

5. Rank Reporting

It is not sufficient to make a few website optimization changes and assume that the website is climbing the ranks. Proper monitoring of page rank and incoming traffic levels allows a professional SEO service to continually tweak and adjust their efforts for maximum impact. Instead of wasting hours each day checking these reports, hire the SEO services experts with Softway Solutions to manage it on your behalf.