Katherine Bray Personal Trainer Case Study

A winning business site for North Yorkshire’s premier fitness coach

“I wouldn’t hesitate to recommend Rob and it’seeze Web Design Ryedale to anyone who needs a website. Supportive, responsive and helpful, Rob has really looked after me throughout our business relationship.

He’s always available, making time to offer his honest opinion, expert guidance and help whenever I need it. The result is a website that really works for my business, attracting traffic and generating leads that convert into paying clients.

It does most of my sales for me – by the time people call me up, they’re already clued up and ready to become paying customers. All I need to do is turn up!”

We’ve been working with Pickering-based fitness coach Katherine Bray for several years now – building and developing her website as her business has developed.

Katherine’s really made the most of her site, actively marketing it through social media and regular blogging – and the results for her business have been fantastic.

Here’s her story...

The Client

Pickering-based fitness coach, Katherine Bray, came to us in 2016, looking for a website to promote her personal training business.

Mum of two Katherine found her way into fitness after having her children. After launching a personal training, exercise, and healthy eating business, she wanted to develop the brand, raise awareness and bring her services to people of all ages and fitness levels across Ryedale, and out into North and East Yorkshire.

The Site

In April 2016, we started the build, creating a 10-page Max website for Katherine’s original brand, Body Bootcamp. In 2017, Katherine decided to develop her services, branching out into offering healthy eating meal plans. She also rebranded the business under her own name. As part of this process, Katherine wanted to make some big changes to the content, design, and functionality of the website.

In addition to a full redesign and refresh, we also created a dedicated BMI calculator – enabling visitors to check their body mass index directly on the site. The content of the site is refreshed regularly, with targeted data capture and download guides designed to help Katherine build up a customer base and engage with potential clients.

The Results

The site has made a huge impact on Katherine’s business in terms of generating valuable local traffic, engaging with customers and driving sales.

Each month, Katherine gets more than half a dozen serious client enquiries through the business – with the vast majority converting into paying clients.

Going forward, Katherine is looking to develop the site further. We’re now working with her on an ecommerce platform, that will offer direct payment and a range of instant-download healthy eating meal plans and fitness programmes to generate an additional income stream.

Websites that perform in the real world fromit’seeze Ryedale

Get a website that looks fantastic on every device and performs for your business in the real world – with help from it’seeze Web Design Ryedale. We’re here to help drive your business forward online, with a beautiful, custom-designed site you can edit yourself.