Alex Joseph Clothing Store Video

What style hangtag will the well-dressed man be wearing next year? It’s the question that naturally jumps to mind the moment you discover this snazzy collection of promotions by GPA. To demonstrate just how well their substrates play off of each other in a point of purchase (POP) environment, GPA’s in-house designer Alanna Crisci dreamt up a men’s clothing store and these branded pieces for it. (GPA did something similar for a fictitious sunglasses company not so long ago.)