"Today, I want to share a bit more detail about the growing Surface family of products and Surface with Windows 8 Pro, specifically around pricing. In January, Surface with Windows 8 Pro will be available in two versions and pricing will start at $899." Stefan Constantine noted on Twitter: "For the price of a Surface Pro ($899), you could buy a Nexus 4 ($349), Nexus 7 ($299), and a Chromebook ($249). Do the math." No matter how hard people are going to shout the Surface Pro is an ultrabook competitor, people will compare it to an iPad.

No matter how hard people are going to shout the Surface Pro is an ultrabook competitor, people will compare it to an iPad.

If the Surface Pro (exact same product) was called the MacPad, had a somewhat more industrial design with the Apple logo on the back, and ran OSX, those exact same people would be tripping over each other to buy one.