M-L-B-eautiful Designs!

Let’s take a moment to touch base with our artists (pun intended). In order to make sure they had the right look for each of our 30 Major League Baseball teams, they had to spend weeks poring over logo designs, team colors and uniforms. The next step was sketching a first draft of the main characters. At the time, we thought maybe the video would be from the point of view of the average baseball fan, so Romney pitched these awesome designs to us first:

By the time the production rounded second base, the “average baseball fan” characters were outta the game! The main characters were changed to ball players, and our artists pitched new character designs. The result? A home run!