Media Alert

SUMMER TASTES BETTER AT WORLD OF COCA‑COLA

World of Coca‑Cola Kicks off Summer with Refreshing Exhibit, Activities and Offers

ATLANTA, May 26, 2016 – For anyone looking to experience the best of summertime fun in Atlanta, the World of Coca‑Cola is the destination for creating memorable moments with family and friends. From start to finish, a visit to the World of Coca‑Cola is filled with delicious, refreshing and shareable experiences.

Immediately upon entering, guests are welcomed to the attraction with a complimentary, ice-cold Coca‑Cola. From there they can drink in the culture and interact with the world’s most exciting beverage brand in ways they’ve never done before.

New for the summer, the exhibit Effervescence: Coca‑Cola in Pop Art gives guests a chance to see how Coca‑Cola bubbled up from a beverage to a pop culture icon in contemporary art. This latest installation in the Pop Culture Gallery features works by well-known artists such as Andy Warhol, James Rosenquist and Elena Zolotnitsky.

“The Pop Art Movement, which got its start in the U.S. and Britain in the 1950s and 60s, really challenged what people thought of as ‘fine art,’” said Russell Jacobs, General Manager of Retail and Attractions at The Coca‑Cola Company. “Our new exhibit at World of Coca‑Cola is all about embracing pop culture, advertising and mass media as ‘art.’ We’re highlighting the playful, optimistic Pop Art style that is still inspiring new generations of artists today.”

Guests can become artists themselves when they design their very own contour bottle art through the interactive experience “My Coke Art” in the Pop Culture Gallery. Photography is also encouraged throughout, especially when guests meet the iconic Coca‑Cola Polar Bear – he’s always in the mood for a bear hug and a selfie. Fans can share their photos on social media with #worldofcocacola or upload them to www.worldofCoca‑Cola.com/moments for a chance to be featured on the World of Coca‑Cola website.

A fan favorite that doesn’t disappoint is the Taste It! Beverage Lounge, with more than 100 different beverages available for sampling and savoring from around the world. With unprecedented options, guests can enjoy their Coke-of-choice, discover a new favorite they didn’t even know existed, create a custom mix using Coca‑Cola Freestyle and sip on limited-edition products at the sampling bar.

Outside the attraction, there’s another chance this summer to enjoy the “pop” and “fizz” associated with the delicious taste of Coca‑Cola. Atlanta locals and visitors alike are invited to grab a front row seat in Pemberton Place to watch the epic firework display that’s part of Centennial Olympic Park’s 4th of July Celebration in downtown Atlanta.

Finally, for people who thirst for deals, World of Coca‑Cola also has some sweet summer offers:

Be a VIP: Now through June, My Coke Rewards members can enter the World of Coca‑Cola VIP Weekend Getaway Sweepstakes for a chance to win complimentary airfare and hotel accommodations, plus a $500 gift card. My Coke Rewards points can be used at MyCokeRewards.com.

Two for $25: Late July through August, eight-packs of Coca‑Cola at select Atlanta retailers will feature a special World of Coca‑Cola ticket offer, redeemable for two tickets for just $25.

About the World of Coca‑Cola

The World of Coca‑Cola celebrated its 25th anniversary in 2015. During that time, the Atlanta attraction has welcomed guests from six continents, more than 80 countries, all 50 U.S. states and the District of Columbia. Join over 23 million people who have visited the Atlanta attraction and experience the history of the world’s most famous beverage brand at the dynamic, multimedia home of the 130-year-old secret formula for Coca‑Cola. Get closer than ever before to the vault containing the secret recipe, view more than 1,200 never-before-displayed artifacts and get a behind-the-scenes look at the bottling process. Take a trip around the world in a thrilling 4-D movie experience and tempt your taste buds with more than 100 beverages from around the world before taking home a complimentary commemorative glass bottle of Coca‑Cola.

The World of Coca‑Cola is located in Pemberton Place, adjacent to the Georgia Aquarium in downtown Atlanta, and is accessible via the Peachtree Center or CNN/World Congress Center MARTA stations. Consumers with questions may call 1-800-676-COKE or visit our website at www.WorldofCoca‑Cola.com to purchase tickets. Follow us on Twitter at twitter.com/WorldofCocaCola or find us on Facebook at facebook.com/WorldofCocaCola.