Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

Strategy Briefing

The World Market for Sauces, Dressings and Condiments

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Table sauces and cooking ingredients are seeing strong growth, with dips also showing vigour in various markets. Clean and ethical labelling, health and convenience continue to shape innovation. There is also a growing preference for premium and niche product categories, as consumers strive to emulate gourmet dishes and ethnic cuisine. This report also provides a case study of a successful brand in China.

Files are delivered directly into your account within a few minutes of purchase.

Why buy this report?

Key FINDINGS

Growth over 2013-2018 driven by table sauces and cooking ingredients, and by emerging economies

In recent years, table sauces and cooking ingredients have largely propelled the expansion of sauces, dressings and condiments. China, Turkey, India, Vietnam and Indonesia are leading growth markets, owing to rising disposable incomes and consumers trading up to better quality, packaged variants.

Clean labelling has increased competition in certain categories and markets where innovation has been sluggish

Maturity in some categories, combined with increasing consumer awareness of ethical labelling, has seen competition intensifying. Leading brands have introduced new product variants, including egg-less and vegan choices. This has given dynamism to otherwise stagnant categories, which previously relied on habit and product familiarity to sustain purchasing.

Health and convenience continue to be key product features, and have revived fermented food categories, in particular

Consumers continue to regard health as a key concern in sauces, dressings and condiments. This has shaped innovation across multiple categories, with fermented food categories like pickled products benefiting particularly, especially when healthiness is combined with other product benefits, like convenience.

Gourmet products are thriving as incomes rise and consumer tastes become more sophisticated

With disposable incomes rising in multiple markets, more consumers are seeking premium products that help them to emulate the gourmet dishes seen in restaurants. Ethnic cuisines and sauces have gained interest globally, particularly Asian cuisine, driving new product launches by both major and artisanal brands.

2018-2023 outlook is set to be shaped by evolving health trends, gourmet flavours and ethical values

Looking ahead, health will continue to be a key factor driving growth. This will come in the form of vegan, flexitarian-friendly and organic sauces, and those with health benefits. Premium trends will encourage innovation suiting varied consumption occasions, while ethical values will also shape innovation.