Three years ago, Instagram stepped out on the social scene and quickly became a mobile sensation of capturing, filtering, and sharing a world of food, pets, and sunsets. And in just the past year, it has become a platform for brands to find new ways to engage with their customers in the introduction of video.

If you recall, Facebook saw the promise in Instagram last year, and according to TechCrunch, turned a “Budding Rival Into Its Standalone Photo App.” With a big-wig brand like Facebook acquiring such an impressionable, young brand like Instagram, I was quick to think about the implications: “Oh great, here comes more marketers trying to send me ‘targeted’ messages in a place where I thought I was safe.” (Just forget for a moment I am one of those pesky marketers…)READ MORE