Over the weekend at Texas Motor Speedway, Chevrolet will pay homage to Dale Earnhardt Jr. with a new TV spot that chronicles the career of NASCAR’s 14-time most popular driver.

The 30-second spot is called ‘What a Ride’ and will air Sunday afternoon during the AAA 500 on NBCSN. It features a collage of memories from Earnhardt’s career, including never-before-seen photos and footage from defining moments such as his two Daytona 500 victories and his 26 Cup Series race wins.

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“We have been so fortunate to have Dale Earnhardt Jr. as part of the Chevrolet family,” said Paul Edwards, U.S. vice president of Chevrolet Marketing. “His ‘never give up’ attitude and true passion for performance are the same qualities that drove Louis Chevrolet to race more than a hundred years ago, and still drive us today to innovate and win.”

Earlier this year, during his retirement speech, Earnhardt Jr. affirmed his loyalty to Chevrolet.

“It’s an honor to carry the Chevrolet bow tie on my cars,” Earnhardt said. “And I don’t just mean that on the race track — I’m Chevrolet for life.”