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The LEGO Legacy: 5 Ways LEGO Appeals to New Audiences

Remember LEGO? As a kid I spent afternoons building colourful structures for my other toys to use in their adventures. Check out this great blog post about the marketing strategies LEGO uses to continue to grow its revenue in the world of digital toys.

As a kid, I had no idea LEGO® sets were targeted to me. Where did my parents keep their toys?

Growing up in the 90s, the small diversity of LEGO gave me the impression that, had I travelled to other countries, I would find localized LEGO sets of landmarks everywhere: the archipelagos of Japan, the Great Pyramid at Giza, or a massive coral reef LEGO set. Back then, almost everything LEGO was called the LEGO SYSTEM whether you owned the nautical set, police enforcement set, or Shell gas set. Being in the LEGO SYSTEM also meant everything fit. The interlockability of LEGO bricks dates back to the first manufacture of LEGO in 1958:

Lego pieces of all varieties constitute a universal system. Despite variation in the design and purpose of individual pieces over the years, each remains compatible in some way with existing pieces. Lego bricks from…