caci acorn

National Letterbox Marketing continues to lead the way in providing
our clients with the most up to date, accurate demographic data.

We now
have in-house, the new updated CACI ACORN classification system, based
on information from the 2001 census.

New ACORN takes into account the
many significant changes in consumer habits and behaviour over the past
decade, enabling us to profile and
target your potential customers more accurately than ever.

Some of the
key trends are outlined below:

More consumers are asset rich, with a growth
of 20% of homeowners having paid off their mortgages

As the wealth
of the nation increases and borrowing gets easier, car ownership has
risen and more people commute by car.

Conversely there is much less
unemployment.

New building has increased with more detached and semi-detached
properties. There are now different types of people living in traditional
housing

The workplace is now more flexible, illustrated by an increase
in people working from home.

The population is becoming more educated
and the number of students has nearly doubled.

Family structure is changing,
with significant growth in single parents. Despite an increase of grown-up
children remaining in the family home,
there are more “empty nester” consumers than ever before
as older couples become free of the financial responsibility of schoolchildren.

We are seeing a significant growth of the very elderly. The population
is getting older.