Android users found to be least likely to pay for apps

A new report suggests that consumers aren’t interested in paying for mobile apps and over time have forced developers to release their apps for free. Analytics firm Flurry on Thursday revealed that between 2010 and 2012, free apps accounted for between 80% and 84% of all apps. However, in 2013 that number has shot up to 90% of all apps and it doesn’t look like the trend is set to reverse anytime soon. Apple iPad users are the most willing to pay for apps with an average price of $0.50 per app downloaded, followed by iPhone users at $0.19 per app. Android users are the least likely to buy apps, spending an average of only $0.06 per app downloaded. The firm notes that while consumers dislike advertisements, when given the option between a free and paid version consumers “overwhelmingly choose the free apps and tolerate the ads.” A second image follows below.