Mobile App Design

Test our apptitude.

Mobile apps are like appetizers (our other favorite kind of app). They’re bite-sized user experiences that instantly satisfy your cravings and hold you over until you reach the main course. Mobile apps are far more accessible for today’s consumers, who spend an inordinate amount of time on their smartphones. Apps are full-service hubs and brand emissaries that should always lead consumers back to your website, which is where your brand’s voice speaks the loudest.

HOW CAN YOUTECH HELP?

Collaboration is Key

Whether it’s building you a new iOS or Android app from scratch or modifying your current app to improve user experience, our design team is an important part of carrying out your vision. Our designers work closely with our developers to set feasible objectives and align design tasks with sprint deadlines. Collaboration with client teams is also critical to creating efficient workflows that deliver your app on time and in scope.

We also keep in mind the purpose of your app. Is the reason you want an app to:

Cultivate brand loyalty?

Create a direct marketing channel?

Provide value to your customers?

Build brand recognition?

Improve customer engagement?

Increase visibility to customers?

All of the above?

Your intentions for your app set the tone for our creative process.

Mobile App Design Process

Designing mobile apps is like building a house. Construction and design teams need to agree on a clear-cut plan of how to bring what is in everyone’s imagination to life. Technical elements meet aesthetic finesse to deliver a product that speaks to users on a personal level. At Youtech, we have a “four-step-with-a-bunch-of-little-steps in-between” process of designing your ideal mobile application to address not just visual components, but user experience considerations such as screen flow, glanceability, and scrolling commands.

1. Creative Meeting

We begin with a client kickoff meeting to determine goals for your app and discuss core functionalities, brand guidelines, and your creative vision. We also do our due diligence to learn as much as possible about your industry, company history, and product lines.

2. Blueprint and Wireframe

First, we create an app blueprint detailing the flow of the customer journey through each app screen and proposed menu item. This is the “bare bones” representation of your app that shows the primary points of interaction for customers.

From there, we build an app wireframe to set each screen’s hierarchy and placement in the navigation that makes the most organizational sense.

3. Concept

From there, we conceptualize the design elements that will bring what is in your head to the forefront. The designer on your project will send mockups of proposed colors, fonts, logos/logo edits, and screen layouts for your approval while working on any other visual components that are imperative to your app.

4. Execution

Once our interpretation of your vision is approved, it’s time for what’s known as the “make it look pretty” stage: We officially move forward designing the rest of your app screens. We hand off our designs to our developers to apply it to the back-end infrastructure so the two blend cohesively into one dynamic experience. The last stage is submitting it to the Google Play and Apple App Stores.

User Interface

Designing an app’s user interface is similar to that of a website’s, but there are additional considerations. We design the physical screens for glanceability and quick scanning, as most consumers download apps to save time and get through processes quicker. We uphold visual consistency and ensure good flow from one design element to another so users have little disruptions or waiting between commands.

User Experience

Our designers and developers work in tandem to implement mobile app best practices and to find complementary design elements so your app achieves a well-rounded, personalized user experience.

These best practices include:

Error-free functionality

Efficient onboarding

Usability

Accessible assistance

Reduced search effort

Limited user data input

Security and trustworthiness

Integrated behavioral (swiping, scrolling, tapping, etc.)

Personalized UX functionalities

Tactical UI design

Serve your customers the app they want.

#1 please.

Youtech & Associates is an integrated marketing and development agency built on building empires. Headquartered in Chicago and Scottsdale with a growing national footprint, our personalized approach and style grows brands across all industries.