Why Keyword Research is Changing for SEO

Why Keyword Research is Changing for SEO

The way we do keyword research for video SEO has been changing a lot over the past year or so, but now it’s changing even more as Google begins to remove even more data from Adwords. What we see as “search volume” and the search phrases it actually refers to seems to be changing. Google is removing keyword data as it moves more toward an algorithm that’s smart enough to interpret a user’s intent. In this video I share why these changes are happening and how it’s affecting the way we do keyword research and targeting.