News, events and insights worth reading and sharing.

A recent survey of admission directors revealed a growing concern about the image of higher education, the declining value perception of pursuing advanced education, and the shrinking pool of prospective college students. READ MORE

In a recent article published by UX and online behavior guru Jakob Nielsen, he and his team revisited the topic of "banner ad blindness", which is the well known and frequently observed tendency of people to not only avoid ads but also anything that looks like them. READ MORE

Price is the number one piece of information shoppers use to find, compare, and determine a perceived value. If there is any ambiguity or friction, it can only lead to less traffic, resulting in less sales. READ MORE

Audit is a terrible word. It bring images of dark suits descending down long corridors with warrants. But the dreaded audit is an essential step any User Experience Architect must take. Whether it’s redesigning a website or starting from scratch, you need start by assessing what’s available, need’s improvement or just plain missing. READ MORE

Gone are the days of part-time web teams and 5 year redesign cycles. A company’s website is as vital to its success as its financial operations. It must improve as fast as people’s growing expectations. Unfortunately, many businesses are still only concentrating on the surface. READ MORE