Topic: Retail

A lot of vital insight remains hidden

By Elena Klau on Mar. 26, 2014 - 12:21 PM EDT

Our industry traditionally, naturally focuses on the data most visible, most apparent and most readily captured—the data that streams through our digital, mobile, video and retail channels. But people today…

How to bolster defenses and clean up the PR mess

By David Gianatasio on Mar. 23, 2014 - 9:01 PM EDT

Data breaches, as we have all learned, can be #EpicFails with far-reaching and destructive implications for brands. Once sensitive consumer information—payment-card data, home addresses, phone numbers—are stolen, the ramifications can…

By Robert Klara on Jan. 27, 2014 - 9:32 PM EST

Continues daily deals dominance

By Christopher Heine on Jan. 13, 2014 - 11:34 AM EST

Groupon has purchased fashion discounts firm Ideeli for $43 million in cash, the companies have announced. Six-year-old Ideeli employs 150 staffers that are mostly situated in its New York headquarters,…

Poaching purchasers via social 'conquesting'

By Christopher Heine on Nov. 10, 2013 - 8:34 PM EST

Google “conquesting” has long been an e-commerce practice where marketers buy ads targeted at consumers searching for other brands’ products. But for holidays 2013, ’tis the season for poaching customers…