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In our last article we explored the question of whether press releases make sense in a media landscape fractured by new platforms and new channels for audience engagement. The short answer, we believe, is that press releases still have a place in your mix of PR tactics. That said, there…

In 1906 the Pennsylvania Railroad issued the world’s first press release, inviting reporters to cover a catastrophic train wreck in Atlantic City. For a century afterward, the press release remained the best way to generate widespread media coverage of your organization’s news. And media coverage mattered. But in today’s environment…

Yesterday’s celebrity is today’s “influencer.” Or, more cynically, yesterday’s celebrity is forgotten, while today’s influencers — YouTube gamers, Instagram beauty mavens, cheerful mommy bloggers and the like — wield incredible power to sway public opinion about issues, brands, and what to drink (or not). Today, brands in nearly every industry…

One of the most effective ways to get your destination — from restaurant to resort, community to tourist region — featured on the print and digital pages of media outlets is to host a familiarization trip, also known as a press or “fam” trip. In the past that invariably meant inviting…

#GivingTuesday is a global day of giving fueled by the power of social media and collaboration. As a communications agency, we’ve watched in admiration as the #GivingTuesday movement has taken hold and resulted in hundreds of millions of dollars donated in the past five years — and we’ve eagerly participated…

In spring 2016, Deloitte’s campus recruiting team asked us to create an online tool that would help students figure out if they were a good fit for the global professional services organization before meeting with a recruiter, applying for an internship or exploring specific job opportunities. The challenge was finding…

Do you own or manage a website? Is it powered by WordPress? If so, update your website right away. There is a current WordPress vulnerability that is actively being exploited across the web. This "content injection" exploit is considered easy to use and severe in nature because an attacker can alter the…

This year we at PartnersCreative are once again giving away Google Grant support to help nonprofits spread their messages. To amplify that support, we asked members of our staff to suggest local nonprofits that deserve your consideration on #GivingTuesday. “The kids served by Watson Children’s Shelter are facing challenges that…

Montana is abundant with gems of small towns full of authentic Western culture and residents who value old-fashioned principles of community and hard work. But over the last few decades many of these towns have experienced dwindling populations as a result of cattle operations mechanizing and logging and mining industries…

If your website isn’t mobile ready, it could begin suffering a hit in mobile search results. Today, Google rolled out their mobile friendly update, shaking up search results. The new Google search algorithm identifies whether websites are designed for mobile users, and gives preference to those websites by boosting their rank in mobile…