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Why optimise your templates? ● Users are less willing to suffer a slow loading website ● Conversions are more likely with faster loading sites ● Its good practice!

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What is happening to slow websites?Courtesy of Web Performance Today

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This means that...● If your website is loading slow you will: ○ Have less conversions (sales) ○ Have a higher bounce rate ○ Have less page views per visit● Your business may experience a reduction in sales, poor customer satisfaction, and frustration for users on slower connections

7.
Why focus on the template?● Templates apply site-wide therefore problems are far-reaching● More complex templates and extensions can mean more files to load - therefore higher load time

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Why compress, combine & minify?● Compress - significant reduction in size of files downloaded by browser● Combine - significant reduction in the number of files compressed & downloaded by browser● Minify - significant reduction in the volume of data being sent to (and interpreted by) the browser

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Establishing a benchmark ● Identify benchmarks to test against & demonstrate improvement ● Lots of free tools available with professional reports produced ● Demonstrate business case and return on investment