A combination with other marketing and general business
modules allowing students to gain a clear understanding of the vital
role of marketing within the business context.

Exposure to how the marketing discipline makes its impact in
a variety of contexts.

Admission required:

2 Principal Passes at STPM level and with 4 Credit Passes at
SPM; or

2 Passes at ‘A’ Levels; or

The APIIT/APU Foundation or equivalent with CGPA of 2.0; or

5 Grade B's in UEC; or

Canadian Pre-University (CPU) with minimum average of 50%;
or

Australian Matriculation (AUSMAT) with minimum average of
60%; or

South Australian Matriculation Certificate (SAM) with
minimum of 60%; or

International Baccalaureate with minimum 24 marks

Victorian Certificate of Education with minimum average of
50%;

Ontario Secondary School Diploma with minimum average of
50%; or

A qualification that APU accepts as equivalent to the above

PROGRAMME DESCRIPTION:

Level 1

Level 1 comprises 10 common modules within all management awards.
The Legal, Business Environment and Computing & IT in the Workplace
modules provide a context within which businesses operate

The Business & Communications Skills and Introduction to Services
Management modules provide the skills and competence that will be
used throughout the programme. You are then introduced to the four
principal functions of a business - Management, Marketing, People
Management and Accounting. Important and relevant skills for
independent learning are also introduced

Commomn Modules

• Accounting Skills

• Business and Communications Skills

• Business Environment

• Computing and IT in the Workplace

• Introduction to Management

• Introduction to Services Management

• Legal Environment of Business

• Marketing

• People Management

• Quantitative Skills

In addition to the
above, all students are also required to successfully complete
General Studies modules as stipulated by the Malaysian Qualification
Agency, as well as fulfill credit requirements for Co-Curricular
Activities

Level 2

The emphasis is on Marketing and Customer Value Delivery
alongside the more practical issues of managing for enterprise,
performance and problem-solving.

Marketing is developed through studies of Information (Research
and Advertising), Electronic Marketing (Interactive Marketing &
E-Marketing) and an understanding of Customer Relations and of
Creativity & Innovation.

Common Modules

• Behavioural Science in the
Organisation

• Commercial Law

• Creativity and Innovation

• Critical Thinking in Management

• Research Methods

• Business Ethics and Governance

Specialised Modules

• Marketing Intelligence and Research

• Integrated Marketing Communication 1

• B2B Marketing

• Delivering Customer Value

• E-Marketing

• Customer Lifestyle and Behavior

Internship

After the completion of Level 2 students will undertake a short
Internship/Industrial Training. This will prepare them for a smooth
transition from the classroom to the world of Marketing Management.

Year 3

The emphasis is on Marketing strategy and decision-making
alongside further issues of managing for enterprise, performance and
problem-solving. Central to your studies is the consideration of
exciting new opportunities to develop New Products and to be able to
develop effective Marketing Communications which integrate the wide
array of media available. Brand Management and the consideration of
Customer Relationships explore the competitive advantage which can
be exploited by proper use of such intangibles. The application of
Marketing in various growth sectors is also considered through
modules in Retail Marketing and Marketing People, Places and
Performance.

The Project further develops the academic and practical aspects
of your chosen area of study in Marketing Management and reinforces
your independent learning skills.

Specialised Modules

• Brand Management

• Building Customer Relationship

• Global Marketing

• Innovation Management and New
Product Development

• Integrated Marketing Communication

• Investigations in Marketing
Management

• Marketing Decision Making

• Marketing Management Project

• Marketing People, Places and
Performance

• Retail Marketing Management

• Strategic Marketing Planning

CAREERS IN MARKETING MANAGEMENT

Any area of general business but more likely in marketing
research, brand management, sales promotions & advertising, retail
management, distribution management, sales and sales management,
customer service and customer relationship management.