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I'm guessing this is Titleist's response to the new cheaper urethane balls on the market that are slowly nibbling away at their market share.

PZero, on 20 September 2017 - 01:23 PM, said:

So is it a 2 piece ball?

From the front page article:

Quote

The new three-piece golf balls will hit the shelves of golf shops and retail stores for the same price as Titleist’s Pro V1 and Pro V1x golf balls on October 6 in only Florida, California and Arizona to evaluate the demand for such a product.

I agree. They really should take a page from Srixon and make a quality consistent high end ball, mid range, and low. There are too many different balls out there. There needs to be expensive, moderate, and cheap.

Looks like the Project A TM ball and Srixon Q star eurethane balls from a performance stand point. Which are both lower list price than their Tour based offerings.

Probably should have looked at this ball as topping their amateur sales due to the low compression and priced it inline with the Kirkland ball to hit them with at least a punch. At the ProV1 price seems a little like pushing a boulder up hill to me from a sales volume stand point. It is nice to see Titleist to expand the premium range though. I will compare when available to my current Nike RZN Tour Platinum balls for sure.

Looks like the Project A TM ball and Srixon Q star eurethane balls from a performance stand point. Which are both lower list price than their Tour based offerings.

Probably should have looked at this ball as topping their amateur sales due to the low compression and priced it inline with the Kirkland ball to hit them with at least a punch. At the ProV1 price seems a little like pushing a boulder up hill to me from a sales volume stand point. It is nice to see Titleist to expand the premium range though. I will compare when available to my current Nike RZN Tour Platinum balls for sure.

3 piece urethane ball for the same price as a Pro V... that doesn't make any sense. Mine as well just replace the dimple pattern on the ProV and call it the ProV17

It doesn't make sense because final pricing hasn't been set yet for nationwide release. It could very well change depending on the feedback they get. Then again, it might not. Got my info from our Titleist rep.

The pricing seems crazy to me as well. But obviously many of us are way under-estimating the "premium" golf market. $2000 for irons, $500 for drivers, $50 for a dozen balls, heck even $400 for just a shaft! It seems that every OEM is joining the price game. And if you look at the golf course market......luxury resort/destination golf seems to be the only thing doing well. Some people out there with deep pockets.