providing help where it’s needed

Each year, the One in the Spirit campaign raises funds to further the hospital’s mission, including providing medical care for those who might not receive it otherwise. My concept for promoting the 2007 campaign was radically different — and far simpler — than previous years; it conveyed the same information with about one fourth the previous material.

Using the latest in digital printing, each piece was personalized with the recipient’s name inside and out. The result was a much more cohesive ‘look’ without the complicated hand matching required by previous campaigns.