Two thirds of the world’s digital display advertising (67%) will be traded programmatically by 2019, up from 59% in 2017, according to Zenith’s Programmatic Marketing Forecasts, published to... Read more

Online video viewing is expected to see a 20-percent increase in 2017, according to Zenith’s Online Video Forecasts 2017, with mobile devices driving the growth. Zenith predicts that global... Read more

Internet technology may have significantly impacted media consumption trends over the last decade, but the pace of change is slowing, Zenith says. Following several years of increases in dai... Read more

Zenith has unveiled a new global approach to communications, supported by a relaunch of the network’s brand identity, proposition and platforms. Led by Zenith’s Global Brand President, Vitto... Read more

According to the new edition of Zenith’s Top Thirty Global Media Owners Google and Facebook together accounted for 20 percent of global advertising expenditure across all media in 2016. It a... Read more

The research firm found that Internet advertising will attract 36.9% of all advertising expenditure, up from 34% in 2016. This will be the first year in which more money will be spent on Int... Read more

Zenith has developed ground-breaking automation of digital planning that delivers significant improvement in effectiveness for marketers and is set to fundamentally change the way that agenc... Read more