today I looked over what it costs me to keep my websites up ad-free. two hundred bucks a year. It’s a lot, maybe too much. every year it takes a chunk and I always wonder if it’s worth it, that’s money I will only have if my car repair is cheap and I don’t go to the dentist. You know? That’s two months of internet and phone. That’s a doctor-bill payment.

The ads wouldn’t pay me anything, this is a non-commercial site, and I’ll never MAKE money from it. Even if I downgrade and allow the ads- they won’t pay me anything. This site is considered “adult content” so I can’t have any google ad network ads on it- and even if I did, my numbers would pay out maybe five bucks a year. Then there’s the content of those ads the hosting company would run, they’d be for crap I don’t endorse (THANKS GOOGLE YOU JERK) like tattoo schools (SCAM), unlicensed equipment (WTF), etc… and all it would do is lower my cost yearly to around thirty or forty bucks if I let them run them.

After countless suggestions of sites to use for promotion, I’m starting to realize that several things do not help at all:

1. Selling on more sites, adding more print-on-demand stores, or more marketing profiles.

When you ask most people “how should I promote my art?” you will often get well-meaning people, telling you “you should sell at *printsite*!” or “are you on *marketsy* site yet?” or even “maybe you should sell them on *auctionworld*!” “Do you have a *deviantshit* profile???” It’s as if they purposely misunderstood your question! “But I already sell on *somesite*!” You protest. “I already have a *americanartprints* profile, do I really need to be on *shirthoarders* too?”
You know, and I know, that you already ARE selling your work on a site like these. There is already at least one site out there with your work on it, for sale, clearly marked prices and all. What you need isn’t TEN MORE OF THOSE, you need PEOPLE TO GO TO THE ONES YOU ALREADY HAVE, and spend their money on your work. Yet asking how to do this never gets that kind of response! This is because most people have one or two sites they have heard of, vaguely, or bought something from once, and so they assume- if you are asking how to promote, it’s because you don’t even know where to list shit.

Most people aren’t trying to sell art. They’re buying it. So yeah- if ten people suggest *randomprintplace*, you should check it out, maybe. Because you already know ten people shop there. But be wary of paying for a bunch of shops or profiles on these sites, because they usually don’t offer much return. (If you DO need to know which sites to sell on, you’re not ready to promote the art yet. concentrate first on listing it, a lot of it, all in one place. I like redbubble for print-on-demand and squareup market for direct sales of originals. )

Let me guess- you post your work to facebook, twitter, tumblr, instagram, googleplus, wanelo, weheartit, pinterest, linkedin, and maybe even a few dozen other places like this. You’re exhausted. You put off making stuff because you spend way too much time in an endless round of liking and sharing and pinning and chatting with people who never buy a damn thing. Then you get caught up in talking to friends and family, and somehow the day is gone and you actually didn’t do anything you could call “work”. I know. OH TRUST ME I KNOW. Then you go look at your own site, your own blog on your own domain and there’s only like two views. Ghost town. Well, of course it’s a ghost town! You don’t live there, you live in social networks, and you don’t invite anyone there- you talk to them on facebook!

How many people on there do you NOT know? How many people on there BUY things from you that way? I know I get sales to previous clients or friends on these sites sometimes, so it’s tempting to post there a lot, and spend time interacting, and all that…and call that “promotion”. But it’s not, really. It’s not work-related, it’s not promoting, if you do it that way. It’s either time spent with friends hanging out, or you’re just creating content for free so someone else can make money off of your work.How social sites work, you see, is that people who make things and write stuff, they post these things on that site. That site then slaps ads everywhere and rolls in the dough. If they find out they can charge you to post your work too, they will. They’ll take the ad money YOU and YOUR WORK attracted, and ALSO charge you too. Without your work and your writing and your time spent there, THEY DO NOT MAKE MONEY FROM ADS or datasharing or…or any money AT ALL. YOU AREPAYING THEM TO GET PAID. There are solutions to this, which will be in the next section (if you click through)

travel plans, where to get tattooed by me the coming months:

I love it when people assume I’m rich. “I just gave her $500!!! and she’s doing another tattoo right after me!”
The sad truth is that I am not the top of my field. My prices are average for the cities I work in. I’m not a superstar, and I make less than a plumber. In fact, I earn, yearly, a bit less than a good schoolteacher.

Of course some tattoo artists make bank. They might work seven days a week, or have a supernatural talent; they could be working in an area with only one or two shops competing with them. They might simply be a hell of a lot better than me at talking to people, promoting themselves, or making tattoos. But even those guys aren’t millionaires. They’re earning what a plumber might earn…unless they own a shop. Some shop owners ascend into the millions, for sure. But that takes decades of hard work, and putting most of the money back into the business. They’re not taking home millions and rolling around in it like Scrooge McDuck.

There’s a reason we love tips from our clients, and that’s because we don’t have to share those with anybody.

Before you read on, be aware: ALL of this information will vary by region, city, skill level. There is no standard rate of pay for a tattoo artist. That’s the risk you take in any creative profession, and we’re no different. Also I’m only writing about professional tattoo artists. Amateurs can go shit in a ditch, for all I care.

Good tattoos are not cheap: cheap tattoos are not good.

I’ve been a tattoo artist for many years, and I’ve heard, and said, this phrase too many times to count. Often times people will hunt for the cheapest price, without realizing that the cheapest price is usually a red flag to poor quality or bad health and safety precautions.

When you’re searching for a tattoo, the first thing on your mind should be safety. You’ll want to get tattooed in a professional shop, with the proper licensing from the health department. Your health is more valuable than the few dollars you’d save otherwise. Think about the long-term cost of your tattoo. You will be wearing this art until you die. Compare it to the cost of your shoes-which wear out every year; a tattoo costs less in the long run than any other purchase you can make.

Most tattoo shops in a given city or area will cost about the same rate. There may be a few artists who are booked far in advance, who charge more than this. If you are seeking a large, custom-drawn original tattoo, you’ll probably be better off to pay more, and wait longer, for one of these artists to do your tattoo.

You can count on paying anywhere from one to two hundred dollars per hour of time spent tattooing. Most studios have a minimum price for any tattoo, no matter how small. This price usually takes into account the cost of new, disposable equipment, and time spent sterilizing/disinfecting. On average this can range anywhere from forty to a hundred dollars, depending on the ability of the artist. Some top-name artists have a waiting list of a year or more, and may cost up to a thousand dollars each sitting. New or apprentice artists may cost much less, or be willing to work at a deep discount, in order to gain experience. A word of caution is in order for these young artists, though, as many of them will NOT do the best work for the money. The base hourly rate will vary depending on cost of living where you are at.

Tattoo artists are often paid on commission, earning from forty to eighty percent of your payment. This means that for a fifty dollar tattoo, the artist gets paid less than ten dollars, after equipment costs and commission are subtracted. Artists that own the studio may be paid a higher rate, and artists that are working part time may be paying a flat amount in rent to work in the shop. The majority of artists, however, work on commission or “percentage”, and are independent contractors.

In most cases, a smaller tattoo will be quoted a flat price, while a larger tattoo will be quoted at an hourly rate. Tattoos on hands, feet, and faces will often cost more. The minimum for tattoos from me is $60, but it’s $100 for those areas, because the possibility of a needle stick for me is higher, and because they will most usually need a touchup.

Your best gauge for pricing in your area is to call one or two studios and ask if they have a minimum price, usually an hourly rate will be about double this minimum cost.

Since most tattoo artists do not have health insurance, workmens’ comp, or any standard paycheck, and since they do not get to keep the majority of the price of the tattoo, tips are always appreciated. Tips can range anywhere from five to twenty percent; depending on the difficulty of the tattoo, your ability to sit still, and the service you felt you received. A large, difficult tattoo that you could not sit still for, during which you wiggled, cried, and made the artist pause, and during which the artist was polite and entertaining to you, represents a situation in which you should tip very well. Industry standard ranges from 5% (for a huge tattoo) to 20% (for smaller pieces).

Most tattoo artists will also be able to suggest alternative placement, rendering, or ways to simplify a tattoo so that the basic idea remains the same, but will cost less overall. If you have a budget, let the artist know and see if they can work within it– often there are ways to do this, and usually the artist can find a way to make your tattoo affordable, within reason.

Your tattoo should be a point of pride, so when you’re shopping for one make sure to look at the artist’s portfolio, photographs of work they have already done, to be sure they can do good work that you think looks right; because what you paid for your tattoo will be forgotten in ten years, but you’ll still be looking at it for years after that.

Good tattoos are not cheap: cheap tattoos are not good.

I’ve been a tattoo artist for many years, and I’ve heard, and said, this phrase too many times to count. Often times people will hunt for the cheapest price, without realizing that the cheapest price is usually a red flag to poor quality or bad health and safety precautions.

When you’re searching for a tattoo, the first thing on your mind should be safety. You’ll want to get tattooed in a professional shop, with the proper licensing from the health department. Your health is more valuable than the few dollars you’d save otherwise. Think about the long-term cost of your tattoo. You will be wearing this art until you die. Compare it to the cost of your shoes-which wear out every year; a tattoo costs less in the long run than any other purchase you can make.

Most tattoo shops in a given city or area will cost about the same rate. There may be a few artists who are booked far in advance, who charge more than this. If you are seeking a large, custom-drawn original tattoo, you’ll probably be better off to pay more, and wait longer, for one of these artists to do your tattoo.

You can count on paying anywhere from one to two hundred dollars per hour of time spent tattooing. Most studios have a minimum price for any tattoo, no matter how small. This price usually takes into account the cost of new, disposable equipment, and time spent sterilizing/disinfecting. On average this can range anywhere from forty to a hundred dollars, depending on the ability of the artist. Some top-name artists have a waiting list of a year or more, and may cost up to a thousand dollars each sitting. New or apprentice artists may cost much less, or be willing to work at a deep discount, in order to gain experience. A word of caution is in order for these young artists, though, as many of them will NOT do the best work for the money. The base hourly rate will vary depending on cost of living where you are at.

Tattoo artists are often paid on commission, earning from forty to eighty percent of your payment. This means that for a fifty dollar tattoo, the artist gets paid less than ten dollars, after equipment costs and commission are subtracted. Artists that own the studio may be paid a higher rate, and artists that are working part time may be paying a flat amount in rent to work in the shop. The majority of artists, however, work on commission or “percentage”, and are independent contractors.

In most cases, a smaller tattoo will be quoted a flat price, while a larger tattoo will be quoted at an hourly rate. Tattoos on hands, feet, and faces will often cost more. The minimum for tattoos from me is $60, but it’s $100 for those areas, because the possibility of a needle stick for me is higher, and because they will most usually need a touchup.

Your best gauge for pricing in your area is to call one or two studios and ask if they have a minimum price, usually an hourly rate will be about double this minimum cost.

Since most tattoo artists do not have health insurance, workmens’ comp, or any standard paycheck, and since they do not get to keep the majority of the price of the tattoo, tips are always appreciated. Tips can range anywhere from five to twenty percent; depending on the difficulty of the tattoo, your ability to sit still, and the service you felt you received. A large, difficult tattoo that you could not sit still for, during which you wiggled, cried, and made the artist pause, and during which the artist was polite and entertaining to you, represents a situation in which you should tip very well. Industry standard ranges from 5% (for a huge tattoo) to 20% (for smaller pieces).

Most tattoo artists will also be able to suggest alternative placement, rendering, or ways to simplify a tattoo so that the basic idea remains the same, but will cost less overall. If you have a budget, let the artist know and see if they can work within it– often there are ways to do this, and usually the artist can find a way to make your tattoo affordable, within reason.

Your tattoo should be a point of pride, so when you’re shopping for one make sure to look at the artist’s portfolio, photographs of work they have already done, to be sure they can do good work that you think looks right; because what you paid for your tattoo will be forgotten in ten years, but you’ll still be looking at it for years after that.

I always struggle with the question of whether to make downloads of my work available, or prints. In one way, I hate doing it, because I like the idea of something I made with my own hands going to your hands, as it is, with no other stuff there. Then I realize some things.

If I was a musician, I’d sell records, not just perform live.

I can only make so many original things, in so much time.

I’d like to be able to earn enough from my art to make it worth the time and energy (see footnote)

I have to eat.

Many people want to be able to enjoy my work but couldn’t afford the cost of an original.

I can’t manage shipping and storefronts online and promotion for all of that, and STILL HAVE TIME FOR MAKING THINGS.

I will take these point-by-point.

If I was a musician, I’d sell records. I’d want more people to enjoy my work than I could perform for in person. I’d want people to be able to take me anywhere with them. If I was a writer, I’d print books of my work. I wouldn’t expect people to only access my work through attending readings, or by buying the hand-written manuscript. I’d want my work to be accessible, something people could enjoy. I also would maybe still sell the manuscript, or some signed first editions…but the books would be published, out there, even on a kindle.

I have two hands. If I work the equivalent of fulltime hours, I can make maybe four things, of substandard quality, in a week. I can make maybe one or two things of good quality in a week. I can make one great thing a month. Now…how much is minimum wage? Should I set all the art aside and get a job at McDonald’s? Because if I can only sell a piece of art one time, mcdonald’s will pay better, and maybe I should set this art stuff aside permanently and get a real job…I can only make so much stuff with my own two hands. But if I sell prints and let people download the works, I can post it – set it and forget it. I can sell those while I am busy making other new things, and can continue to make money from a piece for years sometimes, long after the original is sold or destroyed.

I love making art. I spend all my time making things. I do have to eat. So therefore I have to charge money and sell my work- my choice is, work a job which takes all my time, and rarely make anything, or sell my work at a reasonable price and live off that money. I love making art. The process of actually making things, well, I will do that no matter what. I’ve had my Kafka years, working fulltime then coming home and putting in another eight hours painting. But my work wasn’t as good. And I had no time to show it to anyone. I need the time to show my work- to scan it, photograph it, share it, post it. If I don’t make any money from a piece, I’ll still MAKE the piece- but I will not spend the time posting it and discussing it and sharing it with you, or with anyone. If I was lucky enough to have inherited wealth maybe I’d have that kind of luxury, but I don’t. I wish I did, really.

And yeah- YOU GUYS are broke too! I mean everyone is hurting. Being poor shouldn’t mean you can’t enjoy or own art! I want to make things accessible to everyone as much as possible. So- digital downloads. Most people have a printer- or access to a library with a printer in it- and can pay me a few dollars for a file, take it there, pay a buck or two to print it, and hang it up. Prints are next in line- the quality will be better, professional grade, the print will last longer, years even. Limited run? Why? It seems like a waste of time, of energy. I put my initials and a number on them and they’re magically worth more somehow? No. I do handpainted prints though- the next higher price things- and those are fun. I can take an hour and embellish a painting I already did- make new details on it, play around. The buyer gets something unique, like an original, and I get to play…

I spend maybe an hour or two a day online writing copy for my work, explaining it, discussing it, sharing technical stuff, writing, posting, and keeping track of what has sold. I spend another hour or so every day taking photos, scanning, fixing the damn scanner. And another hour every other day packaging stuff to mail out, trying to keep track of what goes where. I am not good at any of these things. They are REAL WORK, hard work I don’t enjoy very much. I’d rather be actually making things. So this work- I need to streamline it, make it as handsfree as possible. Selling originals is difficult. I have to post it everywhere, and hope the right person sees it, and then once it’s sold, do it again, the entire process, from documenting the work to explaining it to answering questions and pricing it and packing it and shipping it. All that work has to be done completely from scratch, every time I sell an original.

A print? I scan it, touch it up, post it, and it’s done. I can leave it there, just like that, for years. People can buy it a year later, without any additional work from me. It’s what they call a secondary income stream, and as an artist working alone I NEED that to happen as much as possible. It frees up my hands for making more better things. The digital downloads are the same- even easier, in fact. There’s no parameters to set, no material-checking, no worrying about quality control. It’s set and forget.

So, in order to be able to make more and better art, and in order to live, I sell originals, downloads, AND prints of most things. I charge people a tiny bit extra if they buy an original and only want me to do a limited run of prints. I charge A LOT extra if someone buys something and wants me to make no prints at all…for example, A painting I make- the original is a hundred bucks. I will probably (if it’s a good painting) make another two hundred off of prints and downloads of it over the course of a year. For me to sell ONLY THE ORIGINAL and still pay my rent, I have to charge three hundred for that original, now.

Should I do that? Sometimes I want to. Because I love the idea of something I made with my own hands, being in YOUR hands, with nothing in between us. Also because I like originals myself. But I can’t manage to, or figure out how to, promote myself well enough to always sell my originals, let alone for three times what I have them priced at now. So unless a magical fairy of promotion comes and makes me famous or rich, without charging me anything or requiring more of my time to work it…I will keep selling prints and downloads, of nearly everything I make.

I love you guys. Those of you with two bucks, and those of you with a million. You’re all people I like, and I want you all to be able to touch and enjoy my work.