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Video is going to play a huge part within your digital strategy. Having a great video is not enough, this guide will go through how to optimise this content for YouTube.

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In this comprehensive guide to YouTube SEO, columnist Stephan Spencer explains the fundamentals of YouTube optimization and explains how to increase visibility and rankings for your videos.
Based on Alexa traffic rankings, YouTube is the second most visited site on the web, right after Google. Unfortunately, a lot of digital marketers still treat it like any other social media site. But success on YouTube isn’t about posting content, it’s about optimizing your content — just like your website.