Proper account structure is everything to running a successful Google Shopping storefront. Learn how to most efficiently reach this ready-to-buy audience and put your sales machine on autopilot. Get the Google Shopping Guide.

TUTORIAL OF THE WEEK

Whether you’re onboarding a new employee on the marketing team, hiring a contractor, or saving a bunch of money bringing on a 3rd party software like AdHawk, it’s important to understand who has access to your account and company data. Check out the AdWords Account Management guide here.

BREAKING NEWS

Google AdWords Adds User Access Permissions Report – If you’ve had an AdWords account for a few years, you know how quickly the number of account permissions to friends and colleagues add up. Google just launched an easy report to quickly show you who has access to your account, in addition to their permission level. Check it out here

Facebook launches chatbots this week to serve sponsored messages on its Messenger platform. We’ve included a few snippets in previous newsletters and now Facebook says it will help brands pull in customers in a way that traditional online ads have never been able to do. Learn more about it here.