As the Giants and Patriots battled it out on the field yesterday, U.S. viewers multi-tasked, watching the game on television and also going online more than ever before, turning to their smartphones and tablets to look up players, halftime show performers and their favorite Super Bowl commercials. In fact, around 41% of searches related to [Super Bowl ads] that were made during the game came from mobile devices, up from 25% for the same time the day prior.
Overall, the top trending searches on Google during the game were: 1. Madonna, 2. Halftime show, 3. Patriots, 4. Tom Brady and 5. Giants!
Here is GoogleSuper Bowl infographic: