no because there is cleary a Msport pkg developed seperately from the Sport Line on the F20 ... the new 1 will be our leader in terms of whats to come, BMW is clearly stream lining their product image and consistency of options

yes you are probably right... a sport package maybe standard on sport line

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Quote:

Originally Posted by bimmerjph

Quote:

Originally Posted by SCOTT26

BMW have tapped into this by mirroring typical BMW dynamics and steering communication within the new UKL cars.

You mean massive body roll, a steering system that is not connected to the front wheels, and the engine note played through the speaker system?!?!?!?!

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I'm not sure about BMW's other markets, but here in the US, the only other company that offers a Sport an Luxury model is Mercedes. Hence, why they are pulling a Mercedes.

Yup. They are copying other luxury makes. Just look at all of the LED strips under/above the headlights nowadays.. Lexus, Saab, Audi, BMW. They're losing their brand identity. You hear me Scott???? Don't abandon your trusted customers, because they'll ditch you for some other brand because of abandonment. Make sure your marketing guys know this because they apparently don't as of now.

Quote:

Originally Posted by bmrm396

"Joy" was undoubtably the worse campaign and conceptual image of their brand ... and unfortunately it trickled down to auto production and IMO it all plain old sucked. I think what they are doing is much needed (i still havent grown on the 4series naming etc, but i understand the rationale and that deserves a grain of salt). Marketing is working to improve on a great brand ... nothing stays the same forever. And as someone in marketing/advertising i cant say i blame them. We constantly look for new and improved changes to our clients identity ... consistently advancing on what we believe to be the future.

Give em some time and i think well like what we see looking back

True, nothing stays the same forever but you cannot abandon your core customers which I believe they are doing now. I really do not like the direction this is headed. Not now or 10 years from now...

You bet we will get these trims. More consumer money in their pockets.

They already do this with the X5. See post above.

I ask because, as SCOTT notes, they have had SE and ES, for example, elsewhere for a long time, and we never had those distinctions in the US. M Sport was also something that was not avaialble in the US until recently, and we still do not have a full individual program. There are other options, features, packages, etc, that continue to not be available in the US as well.

I think you are probably right - we probably will see these trim levels - but the answer is not simply "more consumer money in their pockets". The US has some of the lowest prices in the world and while the reason for this are many, part of it has been due to a limited number of configurations available for cars sold here. The fewer configurations to deal with, the more simple it is to build cars and the less it costs per unit in infrastructure and management, etc.

^this^
BMW is try to ensure that no matter what kind of 3er you get... there is one better out there... so you never feel good about the car you've got... sooooo Mercedes.....
It was so simple>>> 328 or 335 or M3 .... THE END!!!
i think the bosses at BMW thought..."wow we are out selling everyone with our current line of cars and what we offer in them...LETS CHANGE EVERYTHING!!!!" morons!!!!

I agree with people who say that this is very Benz like. Thats cool and whatever, but I'm not understanding why you need 3 trims? Luxury and sport pretty much covers it....I don't know why there needs to be a "modern". Just interesting. If it aint broke, don't fix it BMW.