Thursday, March 26, 2009

Hella Jongerious / Maharam / Nike

Maharam’s unique interpretation of the AF1 introduces a silhouette constructed of Layers, a textile created by the Maharam Design Studio in collaboration with Dutch industrial designer Hella Jongerius. Layers, produced in single and double layered variations in 100% wool felt, uses sophisticated full-width embroidery equipment played against artisanal hand-cutting to create patterning, resulting in an “industrial craft” hybrid. This already complex textile was further engineered to meet the specific needs of the AF1. The result represents a multi-disciplinary undertaking, bridging disparate aspects of industrial design including sports technology, textile design and the conceptual avant-garde.