Hero Indian Super League’s Season 5 new campaign showcases India's love for football

Hero Indian Super League (HISL) - India’s premier football league, set to kick off on 29th September 2018, has launched its national campaign titled #FanBannaPadega. The essence of the campaign puts football fans at the heart of the experience and their role in helping Indian football grow. With the upcoming season of the Hero Indian Super League, fans have the perfect opportunity to show their love for Indian and global footballing talent on display.

Football globally, has never been about who wins and who loses, it is about the sense of belonging and the unconditional support and loyalty towards the sport. India is an emerging football loving nation, with loyalties divided at marquee global leagues/tournaments, but Hero Indian Super League gives them the opportunity to come together to celebrate India’s footballing revolution. Thus, the campaign for the Hero Indian Super League Season 5 is a call out to all football fans at large to come together for Indian Football – #FanBannaPadega.

Commenting on the launch of the Hero ISL Season 5 campaign a Star India spokesperson said, “The Hero ISL stands for the realisation of a dream, the dream for millions of Indians to experience and understand the essence of Indian football. Season 5 of the Hero Indian Super League is all set to usher in a new, refreshed wave of enthusiasm in India’s emerging appetite for football. It is this essence that fuelled the introduction of the #FanBannaPadega campaign for Season 5 of the Hero Indian Super League, bringing football fans in the country together to support their heroes, their team, and their nation.

The Indian Football journey has come a long way, a journey which began with the nation, in unison, singing “Lets Football” in 2014. The past four years has not only seen the Indian national football team enter the Top 100 in FIFA Men’s rankings but has also seen India hosting its first ever FIFA tournament (FIFA U-17 World Cup India 2017), Indian national team qualifying for the AFC Asian Cup 2019 and Indian U 16 and U 20 teams making the country proud with some strong performances during their exposure trips to Europe and other parts of the world.

#FanBannaPadega will be supported by an extensive 360-degree execution plan that will be spread across the country through ATL/ BTL activities, TV, Print, Radio, OOH and social media. Following the national campaign roll out, there will be specific market campaigns to build on the local club support.

Season 5 will kick off in India’s football capital, Kolkata, with 2-time champion and home team ATK taking on Kerala Blasters FC (KBFC), whose love for football knows no boundaries, at the Vivekananda Yuba Bharati Krirangan in Kolkata at 7.30 pm.

Hero Indian Super League Season 5 will be broadcast on the Star Sports network, Hotstar and Jio TV. Season 5 will have a six-language feed across 7 channels. Season 5 will also see the debut of Star Sports 3, wherein the Hero ISL will be exclusively broadcast in Hindi.

It’s a great time to be talented in India – with high-speed internet, smartphone cameras and practice, anyone can become famous fast. Homegrown social media platform “ShareChat” and digital entertainment pioneers “TVF” are launching the first ever and largest all-India, digital-first talent discovery platform called The Viral Stars.

The initiative will give millions of Indian youth across the country an opportunity to showcase their unique talent and become India’s next generation of Viral Stars. They will also have the opportunity to win multiple cash and other prizes along the way. The 3-month program opens on 15th November with an online call-for-entries in 8 languages including Hindi, Bengali, Marathi, Punjabi, Tamil, Telugu, Kannada and Malayalam.

Users can participate by recording a short video (up to 30 seconds) on ShareChat across categories including humor, music, dance, fashion, beauty or ajab-gajab. Contestants can continue posting videos as a creator till 15th February. A digital leaderboard that will track audience reactions, engagements and votes on each video will determine the winners.

Speaking about the inimitable concept behind the latest offering, Karan Chaudhry, President & COO, TVF said, “As Indians, we love video content - 9 in 10 Indians watch videos on their phones, across the major Indian languages. Humour, music, beauty, dance or reality are amongst top short-form genres that India loves to watch online. A new generation of digital stars is emerging with new styles of content created for their dedicated fan-bases from Shimla to Salem, from Daman to Digboi, The Viral Stars was conceptualized to provide a unique opportunity to these emerging creators to pursue their unique talent for life, aligned to our philosophy of being a platform for digital creators. Singers, dancers, writers, performers, or just talented creators with a smartphone camera are now just one viral video away from making it to the mainstream.”

The Viral Stars program will visit 50 cities and engage with youth at over 200 colleges to shine the spotlight on emerging and hidden talent across campuses. The program will include on-ground activations featuring popular digital celebrities and youth influencers like Ashish Chanchlani, Mukti Mohan, Pranitha Subhash and more.

The Viral Stars program participant submissions will be live on Sharechat app in the “The Viral Stars” category and will also be presented in a 200-episode series on TVFPlay’s “The Viral Stars” channel with a special focus on the youth from colleges.

Commenting on the initiative and the partnership with TVF, Sunil Kamath, Chief Business Officer at ShareChat said: “We are extremely pleased to be associated with The Viral fever to launch India’s first ever all India hunt for the next Viral Stars. ShareChat is India’s #1 regional social networking app developed keeping in mind the needs of Indian audience to communicate in their native languages. ShareChat has always endeavoured to provide a culturally relevant and truly Indian social media application for the country’s evolving internet users. Being a truly India social media app, we understand that our country is a pool of hidden talent that can be found in every nook and corner of the country. Through this association, we want to provide our users with a platform where they can showcase their talent and get an opportunity to become the next digital stars. As of now, we are a community of 50+ million people and we believe that our search for the next generation viral star would be a huge opportunity for our community.”

Commenting on the partnership with ShareChat, Rahul Sarangi, Global Head of Business & Content Development, TVF added, “ShareChat & TVF share the vision of thousands of new creative faces finding their audience – language & genre no bar. Through a strategy covering digital content, social influence and live experience, we’re using our expertise to encourage more creators and rewarding great content with the recognition it deserves. With the range of our culture, geographies, and languages, Viral Stars will foster an environment of content creation with the youth.”

The Viral Stars program will be supported by a nation-wide campaign “#ZorSeTalentAaya” that will roll out by mid-November. With TVF’s creative acumen and ShareChat’s deep reach, and strategic creator programme, Viral Stars is poised to be the widest ranging talent hunt ever created on the internet in India.

Facebook India and Priyanka Chopra are coming together to introduce the first-of-its-kind Live-athon called - #SocialForGood.

With this 4-hour Live event, on November 27, Facebook and Instagram plan to bring together some of the biggest names in popular culture. This carefully curated list of people are those who believe in the power of social media – they have used their voices to educate supporters, inspire advocacy and put people at the center of the issues they care most about.

Speaking on the collaboration, Saket Jha Saurabh - Head of Entertainment Partnerships, Facebook India said, “Social Media has been playing a pivotal role in recent times to bring awareness to issues that affect minorities, local communities and even matters of national importance. With #SocialForGood, our endeavor is to shine a spotlight on some of the fantastic work our community of public figures and socially-responsible volunteers have been doing to bring positive change, not just on the internet but our everyday lives. With a global force like Priyanka Chopra joining hands with us, this mission to spread the message of Social For Good will definitely make a huge impact".

The #SocialForGood FB Live-athon will take place on 27th November 2018 from 12 noon to 4:00 pm (IST). This live-streamed event will be power-packed with some of the biggest names from films, sports, music, etc. Driven by Priyanka, these conversations will range from Mental Health Awareness and Standing Against Cyber Bullying to Celebrating Women Entrepreneurship and Making a Difference, one contribution at a time.

Commenting on the partnership Priyanka Chopra – Actor, Producer, Humanitarian and UNICEF Goodwill Ambassador said, “There is no denying the power of Social Media. It is a force which once unleashed, is difficult to control or stop. Its force comes from the huge influence it wields and recognizing that means, using it well, to do some good. I have personally witnessed the positive effects of social media in bringing awareness and action to many of the causes I hold dear to my heart. The right content can make all the difference. To use it to bring awareness to causes that matter, celebrate some real-life stories and also inspire people to do their bit for the community, is a fantastic idea. I am looking forward to this partnership with Facebook. May the Force to spread the good, be with all of us #SocialForGood”

Bade-Chote have a new hangout! In addition to entertaining viewers on television, 9XM’s popular duo will also be able to give you a good laugh with their jokes on all Alexa-enabled devices.

Launched on Monday, the Bade-Chote skill for Alexa will allow users to interact with the characters through voice commands. The skill can be accessed on Amazon Echo smart speakers, Alexa built-in devices such as Harman Kardon Allure smart speakers or iBall Decibel headsets, as well as the Alexa app for iOS and Android devices.

Commenting on the launch of 9XM’s Bade-Chote skill for Alexa, Dilip RS, Country Manager for Alexa Skills, Amazon India, said “We are constantly on the lookout for skills that not only provide information but also entertain our subscribers. With Bade-Chote jokes, we are sure to turn up the entertainment quotient for our users - from youngsters and kids, to the entire family.”

The Bade-Chote skill will enable users to find the humorous Bade-Chote jokes with a single voice command. To listen to Bade Chote’s infamous Bakwaas Bandh Kar Jokes, a user has to say “Alexa, tell Bade Chote jokes” or “Alexa open Bade Chote jokes” or “Alexa launch Bade Chote jokes”. The device will start playing the jokes till the user says “Alexa, stop” or “Alexa, pause”. A library of 100 jokes is already a part of the skill for users to enjoy. New jokes will be uploaded on a regular basis to keep the library refreshed.

Speaking on the occasion, Kapil Sharma, SVP Marketing and PR, 9X Media Pvt Ltd, said, “9XM is a preferred destination amongst the youth and we engage with our viewers across platforms which are popular youth hangouts. Over the years, Bade-Chote have connected with audiences on platforms including malls, cafes, multiplexes, IVR calls, mobile games, Facebook messenger chatbots, etc. Our decision to build an Alexa skill is an extension to reach out to our audiences where they hangout. We are confident that the skill will resonate with Alexa users and Bade-Chote fans across the globe and keep them hooked for more!”

The Bade Chote skill on Alexa will be promoted across television and digital communities of 9XM.

After the stunning success of Aranyadeb, ZEE5, the OTT platform has announced the launch of a ZEE5 Bengali Original and the first Bengali web series on the platform titled ‘Kaali’.

With an aim to broaden its regional premium content offerings, Manish Aggarwal, Business Head, ZEE5 today at an event in Kolkata announced that the eight-episode thriller will go live on ZEE5 on 13th November.

Also present at the event were the stellar cast and crew of the show, including director Korok Murmu, actress Paoli Dam, music director Nabarun Bose and cast members. Kaali is a story which takes you on a cliffhanger ride where a mother has one night to save her son.

Produced by Parambrata Chattopadhyay who is known for acting in and directing brilliant and entertaining films, Kaali delves into the unseen underbelly of Kolkata which is usually spoken about in hushed tones. Filled with hope, courage, danger and betrayal, Kaali is a multi-layered show that will give you jitters as it progresses towards the climax.

Speaking about the launch, actress Paoli Dam said, “This is my first web series and I am hugely excited for the launch. Working with Param and Rahul has been enjoyable as always. I am keen to see the response of the viewers to the show – ZEE5’s wide reach will make sure we are in a large number of handhelds.”

Parambrata Chattopadhyay, Producer, commented, “We have put together our heart and soul into the making of Kaali. Performances by Paoli Dam, Rahul Banerjee and Shantilal Mukherjee are praiseworthy. Backed with a strong story and unchartered reach of ZEE5, we are certain that Kaali is going to be one of our best creations till date.”

Manish Aggarwal, Business Head, ZEE5 India, added, “ZEE5 consistently strives to deliver edgy and engaging content to its viewers. With rich cinematography and virtually stunning scenes, Kaali is a testament to the rapidly evolving Bangla film industry as also the audience preferences. The show is a thrilling piece from our regional bouquet that will redefine popular perception about the role of women in society. Growth of Bengali content is integral to our regional strategy and Kaali’s launch just ticks all the right boxes to make a perfect entertainment package for our audiences.”

Besides dubbed versions of ZEE5 Originals, the platform has been digitally premiering blockbuster and acclaimed Bengali movies such as Drishtikone, Sonar Pahar, Purnimar Chand and many interesting titles for its subscriber base.

As homemakers are shifting mindsets and searching for more outside of household obligations, Marie Gold looked to dig deeper.Britannia’s Marie Gold biscuit, a classic favorite, promises to be the fuel for everyday athletes – homemakers.

Britannia and J Walter Thompson have produced a digital film that inspires every homemaker in India to realise their untapped potential and take that first step towards doing more and being more.

The film interviews four homemakers from different walks of life along with their families. The family members were first asked how they like to spend their holidays and after which the same question was asked to the homemakers. The content piece moves slowly into homemakers describing their unfulfilled aspirations and the families reacting to it almost in awe.

Voting rights emerged as the top response when asked what people would consider the power of turning 18 years old, according to a new survey from Twitter India. With this empowering insight, Twitter is launching a social initiative called #PowerOf18 aimed at encouraging the youth of India to contribute to public debate and participate in civic engagement in the upcoming election season.

Supported by Twitter’s mission to serve the public conversation, the initiative was launched by Jack Dorsey, CEO & Co-Founder, Twitter and Maya Hari, Vice-President & Managing Director, Asia Pacific, Twitter in a Townhall chat with the students of IIT Delhi. The campaign launch is marked by an emoji activated by the #PowerOf18 hashtag.

The research conducted with over 3,600 respondents aged 18 - 30-year-olds, comprising Twitter and non-Twitter users, focused on people’s attitude in India in shaping the political and social environment.

The survey found an overwhelming 94% of respondents indicating that they would vote in the upcoming elections. 87% of Indians surveyed believe that voting makes you a responsible citizen and more than half (53%) are voting because they want to make a difference.

The study also pointed to the rising importance of social media for information consumption. Fifty-seven per cent of youth surveyed would turn to social media to find out what’s happening in India and around the world, a percentage higher than all other mediums including newspapers. Sixty-nine per cent of Twitter users surveyed always stay up to date with political news and events versus 44% of non-Twitter users. Additionally, the survey found Twitter users more engaged in civic discussion versus non-Twitter users. Fifty-nine per cent of Twitter users actively engage with and raise concerns to the government on issues that affect them or their community versus 37% of non-Twitter users.

Two in three Indian Twitter users believe that they are contributing to the public debate by posting on Twitter. In relation, Twitter India aims to encourage the youth of India with #PowerOf18 to leverage the platform for public conversation and vote for the future they seek.

As part of the initiative, Twitter is kickstarting the initiative with an online video series on @TwitterIndia featuring young personalities across India such as Indian singer Jassie Gill (@JassieGill), Indian boxer Nikhat Zareen (@Nikhat_Zareen), writer, poet and #MeTooIndia voice Mahima Kukreja (@AGirlOfHerWords), sharing about their inspirations and their view of #PowerOf18. Twitter seeks to work with more like-minded partners and personalities to create awareness of the importance of voting.

Will be at IIT Delhi today to meet students and have a conversation. Ask your questions using the hashtag #powerof18

In light of India’s rapidly transforming online news & social networking infrastructure- what role should twitter be playing as a market leader & trend setter- in addressing the crucial questions of enhanced economic & social access? @jack@TwitterLive#PowerOf18@edciitdelhi

@jack@Twitter#powerof18 though social media has been a game changer it has introduced a new kind of addiction making people glued to their cell & constant need for likes & followers your views on the same?

Announcing the initiative at IIT Delhi today, Maya Hari, Vice-President & Managing Director, Asia Pacific, Twitter said, “Our philanthropic mission is to make the world a better place by harnessing the positive power of Twitter. Our company embraces this mission by focusing our support where we can make the greatest impact. Today, we launch #PowerOf18 to encourage the youth of India in taking your place as changemakers and join the most important public conversation for the country - the state and national elections.” The #PowerOf18 campaign launch at IIT Delhi concluded with a Q&A round where students had the opportunity to submit their questions to Jack with #PowerOf18.

Several questions focused around Twitter’s role in shaping society and culture, youth activism, upcoming general elections and the importance of voting were raised during the Townhall at IIT Delhi

Twitter will be fuelling #PowerOf18 conversations through @TwitterIndia as part of this initiative. #PowerOf18 will serve as a resource for all young Indians to find more information about the elections, support social causes they are passionate about, and join the public conversation. The platform aims to engage more young people in India to contribute to public debate and work with like-minded partners that share the same objective of encouraging civic engagement among the youth. The nationwide survey was conducted with 3,622 youth respondents from India between 24 September - 19 October 2018. The survey methodology qualifies the respondents as minimally secondary literate, aged between 18 - 30 years old. Follow #PowerOf18 and @TwitterIndia to be a part of the conversation and community.

BookMyShow and BBH India have teamed up to welcome Bazzar, the newest original production of the live entertainment leader Cirque du Soleil, to India with a new digital ad film.

The digital ad film brings to life the essence of this spectacle with hand-drawn illustrations and slam poetry. The result is a ‘trippy’ film that will blow your mind.

Speaking on the association, Marzdi Kalianiwala, SVP- Marketing and Business Intelligence, BookMyShow said, “Cirque du Soleil Bazzar is about infinite creativity that they bring alive through their unbelievable performances. This immersive theatrical experience is a brilliant mix of state-of-the-art costumes, captivating music and impressive staging which is something that has never been seen before in India. We wanted to bring alive this creativity through an innovative digital ad film while staying true to the nature of the show.”

Russell Barrett, Chief Creative Officer & Managing Partner, BBH India added, “Cirque du Soleil Bazzar, is a mind-blowing entertainment extravaganza and we needed to communicate that in an animation film. Nothing can equal the brilliance of actually catching a show, but we wanted to capture how people who watch the show would feel, or describe it. The slam voiceover helped in creating the mood and gives the film a unique Big Top announcement feel.”

Adding another first to Kerala’s long list of unique achievements, all the media companies in the state have decided to come together and create a new shopping season: the Great Kerala Shopping Utsav. This is unprecedented—never has all the media houses of a state come together for an exercise like this anywhere in the country.

The Great Kerala Shopping Utsav will start on November 15 and close on December 16. lucky shoppers get to win prizes worth Rs 4 crore, ranging from a flat worth Rs 1 crore to more than 750 daily prizes, including gift vouchers, gift hampers and appliances.

As shopping spurs economic activity, this is the best way to rebuild Kerala, which witnessed floods in August. The GKSU aims to change sentiments of the people to positive and festive feelings. Nothing like a shopping festival to achieve that.

GKSU and its objectives:

The media companies in Kerala will use all the media vehicles to recreate the shopping festival. This gives yet another opportunity for Malayalis to enjoy the festive offers. This will surely help the business at large, as well as help the government of Kerala increase its tax revenues. More than anything, the GKSU endeavours to communicate to the whole world that it is business as usual in Kerala and to bring the cheer back to everyone who missed out on festive season offers during Onam in August. Many retailers and brands across the country are expected to come out with offers during this period.

The government, along with Kudumbashree, is facilitating a bank loan of Rs 1 lakh per person to those who have been affected by the floods. This is primarily to buy goods that have been lost during the floods. An amount close to Rs 1,000 crore is expected to come into Kerala market.

How does GKSU work?

The media houses will provide advertisement space worth Rs 25 crore in all our media platforms free of cost to promote GKSU. They will promote it through editorial columns as well.

The highlight of GKSU will be a mega raffle hosted by the media companies for the shoppers of GKSU. Every person who makes a purchase of Rs 1,000 and more during the period of GKSU from GST registered establishments can participate in the raffle, by sending a copy of the bill via WhatsApp to a specific number which will be announced soon.

The response message will contain a form to be filled with details like name, address, mobile number, bill number and amount. Lucky winners will be picked on a daily basis and could win prizes such as home appliances, gift cards, gift vouchers and gift hampers. The mega prize at the end of the raffle will be a flat worth Rs 1 crore.

GKSU Logo Release:

GKSU logo has been released by the Malayalam superstar Mammootty. While releasing the logo, he lauded the efforts taken by the media fraternity to revive the Kerala market. The Indian Newspaper Society (INS), Indian Broadcasting Foundation (IBF), Association of Radio Operators of India (AROI), Kerala Merchants Chamber of Commerce, Dealers Association of TV and Appliances (DATA), The Supermarkets Association of Kerala, and Retailers' Association of India have extended their support to this initiative.

Jodi is the popular dance show in Tamil television which is being aired on Vijay Television and it is now back bigger and better. The show is will be launched on November 4th, every Saturday and Sunday at 8.30 pm.

This time it is called Jodi Fun Unlimited, as the name suggests it is going to be dance, fun, and entertainment. The show will be hosted by anchor turned actor Rio and Bhavana.

Bhavana will be hosting this fun-filled show after a long gap. The show will have leaders, leading three pairs under them. The judging is wholly based on the audience and points will be given to the pair.

The leaders include Yaashika Anand, actor Mahath, anchor DD and Anchor Ma ka pa Anand. They were seen cheering and lauding their Jodis with encouraging comments.

Transforming the Kannada television industry since 2006, Zee Kannada has grown by leaps and bounds for every Kannada household. Hosting this years’ Zee Kutumba Awards, Zee Kannada continues to celebrate the exemplary success and diverse talent from the channel, creating a platform to bring together the entire Zee Kannada family under one roof.

A memorable evening, with breath-taking performances, the Zee Kutumba Awards 2018 will be telecast this weekend (3rd and 4th November) at 7:30 PM, only on Zee Kannada.

The Zee Kutumba Awards 2018 brought together some of the most exceptional talent across all Zee Kannada’s properties with awards such as Best Amma, BestAppa, Best Magaḷu, Best Maga, Best Atte, Best Mava, Best Ajji, Best Sose, Best HiriyaSadhasiya, Best Child Star, Best Title Track, Best Editor and Best Cinematographer

The star-studded event witnessed celebrities wish Zee Kannada the very best of luck for the road ahead, while Janaki from Jodi Hakki, played by Chaithra Rao, taught the audience the relevance and necessity of humility, by narrating the story of her challenging childhood of being raised by a single mother and all the difficulties that come along with it. Rama from Jodi Hakki also expressed to the audience that he has never felt the absence of his real father due to the love and support received from his on-screen father. An old episode from Weekend with Ramesh was telecasted for the audience, where Yasbecomesynoh was seen promising himself to fulfill his dreams of becoming distinguished actor one day, and today, Yash has created a special place in every Kannadaiga’s heart. He gave the audience a reference of his soon-to-be-launched film, KGF.

Speaking on the account of Zee Kutumba Awards 2018, Raghavendra Hunsur, Business Head Zee Kannada said, "Over the last 12 years, Zee Kannada has become synonymous with every Kannadiga’s idea of ultimate entertainment. Taking pride in that, Zee Kannada aims to celebrate the talent that has helped shape Zee Kannada as the preferred entertainment destination across all age groups, at Zee Kutumba Awards 2018. While captivating our audiences at the ceremony with some enthralling performances by our stars, Zee Kannada also revealed a surprise unveiled by Yash, forever changing the ground of the Kannada television industry. Don’t forget to tune-in on 3rd and 4th November to see what’s in store from your most favorite entertainment channel!”

The most magnificent highlight of the show had actor Yash on-stage along with Zee Kannada’s Business Head, Raghavendra Hunsur unveiling a special surprise for the channel’s viewers.