Snapdeal gears up for Diwali sale surge with a slew of initiatives

After spending Rs 200 crore blitzkrieg for rebranding, Snapdeal has launched a range of initiatives to ensure that its consumers continue to get faster deliveries, even as the shipment volumes surge multi-fold with the festive sale kicking in early next month.

In the run up to Diwali, the company has strengthened its back-end infrastructure to ensure error-free and timely deliveries

In the run up to Diwali, the company has strengthened its back-end infrastructure to ensure error- free and timely deliveries.

All pre-shipment checks on fast moving items like mobile phones, memory cards, power banks, personal care appliances, kitchen appliances, air conditioners, televisions, home theater systems, printers etc. has already been done, so that packets can be dispatched within minutes of the order being received.

To ensure fast deliveries across the country, nearly 20,000 tonnes of cargo will move by air, for which bulk bookings have been done by Snapdeal’s logistics partners, the company said.

“From same day delivery within metros, to next day delivery to more than 100 cities, Snapdeal boxes will be on the move across the country, making the “Unbox” moment a special one for our users this festive season,” Chief Customer Experience officer, Snapdeal, Jayant Sood said.

In addition to the fulfillment centres working 24X7, the deliveries too will start earlier at 8am and will continue till 8pm to cater to the increase in volumes. The logistics teams have been augmented by temporary staff hired to ensure that shipments reach within the committed timelines despite the increase in volumes.

Snapdeal currently has nearly 2 million sq feet of warehousing space with it, which is being rapidly expanded by Vulcan Express, its 100 per cent subsidiary.

Snapdeal’s Unbox Diwali Sale, beginning from October 2, will cater to buyers from more than 6000 cities and will cover nearly 30,000 pin codes, including distant locations like Leh, Port Blair and Lakshwadeep islands.