seo

You might have noticed that throughout this series on WordPress SEO, I've been doing something rather peculiar. I've been linking to my own content far more than I've been linking out. Now, this isn't because I'm a stingy linker. I just happen to have a goal in the methodology I'm using in this series with links. That strategy is called deep linking, and it is one of the best ways to not only increase SEO, but also drive visitors deeper into your blog or website.
Deep linking is the art of …

I'll admit that I'm no SEO expert. When I started this series on WordPress SEO, my goal was to outline steps that I have taken in my web experience that have helped me rank for target keywords time and time again.
In reality, SEO is a lot bigger than just making a few theme modifications and optimization. Keyword density is one of those things that I understand very little about, but am very aware of its importance. …

Up until this point in the WordPress SEO series, I've been very confident in the power of the methods I've outlined. I really don't believe a plugin should control your TITLE, I do believe you can increase search engine click-throughs by using the META description tag, and I do believe that Heading structure and hierarchy are important for keyword ranking.
But what I'm about to share today doesn't have any solid metrics, and I'm not convinced it will help you at all. I do personally use this …

One of the tricks to WordPress SEO is understanding that it's not all about rankings. Sure, high rankings for your target keywords are awesome, and they definitely produce great returns, but lower rankings aren't bad all the time either. If we think about a search engine results page (SERP) as a billboard for our content, then sure, position matters, but so does the content of our billboard.
And that's exactly what we can do using the META description tag. We can actually control what gets …

Last year I read an article at Chris Pearson's website that absolutely changed the way I looked at markup standards and WordPress SEO. Seriously, up until that point, I was convinced that SEO was a bunch of garbage for blackhat guys who were looking to game the system and cheat the rest of us. But after reading that article, I came away with a new perspective -- Your markup is not simply a method for adding structure to style, but was the primary method search engines used to parse your …

Arguably, one of the most important elements of a website from an SEO perspective is what comes between the <title></title> tags in the header of your page. Take a look at any search result page in Google and you're probably looking at a list of websites with big blue links ... and the text of those links is none other than the text Google found between the <title></title> tags when crawling the page.
So, this next post in our WordPress SEO series will cover how to …