world of men's style / fashion / grooming

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The ironic pirate look has taken on a new meaning in the past couple weeks, but if the design for your latest pop-up shop is already in the bag, you may be stuck with a morbidly timely décor.

BAPE is more invested in ironic cachet than most brands, and it looks like it finally backfired on them. Their latest pop-up just debuted in Nagano with enough Disnefied pirate booty to stage Peter Pan, and we’re betting there are at least a few marketing folks wishing they’d gone with the “astronaut” look this time around.