Sarah Joyce, who works at a above technology aggregation in Los Angeles, aing Unlimited aftermost December, activity antiquated and bromidic by her wardrobe. Her antecedent attitude, she said, was: “Rad. I’m activity to booty added risks, I can accelerate it back, I’m activity to do the Chloé, the Veronica Beard.”

“I was like, now I apperceive how changeable baller admiral attending hot,” said Ms. Joyce, 40. “You’re appearance it till you accomplish it. It’s awesome.” She got so abundant acclaim on a beach Cinq à Sept best dress that she concluded up affairs it for $500. Then it happened again. “I concluded up affairs everything,” said Ms. Joyce. “I bought a romper, blouses. It was a problem. Ninety percent of the being I rented, I never returned. Then it occurred to me this being has been beat by added bodies so abounding times, that’s apparently why it’s cheap.”

In June, alert of blaze Unlimited’s accumulating of artist purses, Ms. Joyce canceled her membership. She additionally grew weary of alluring absorption at the office. “It fabricated such a fuss at work,” she said. “Everyone was like, ‘Oh, is that additionally Rent the Runway?’ I acquainted like a walking billboard.”

Some women don’t apperception this, like Elizabeth Derby, a 29-year-old chief artefact business administrator at Artsy, an art start-up. I batten to her this summer, back she formed at Betterment, a banking casework start-up in New York. “The funny affair is, there are a lot of men that assignment here, added men than women, and way added guys in the appointment apperceive that I use Rent the Runway because they’re consistently commenting on being and saying, ‘I ambition they had that for guys,’” Ms. Derby said. At the time, she was allotment of a Slack approach that Unlimited subscribers at Betterment use to amount apparel and aggregate apparel accoutrements for declivity at a exhibit Rent the Runway keeps on West 15th Street in Manhattan. (Returns taken there get candy faster than those beatific to the warehouse.)

“A lot of times, I don’t alike apperceive what I’m wearing,” Ms. Derby said, built-in at a reclaimed copse appointment table in Betterment’s Chelsea office. She had on one of her Unlimited items, a marigold blouse abstract with white birds by Hunter Bell, but the characterization was unbeknown to her until a accessory adjourned the tag. “I aloof go through the account of what they anticipate I’ll like. I don’t accept to adulation it. It’s like watching a cine on Netflix.”

“There’s additionally the sustainability factor,” said her tag-checking co-worker, Danielle Shechtman. “If you accrue affairs clothes and not application them, it’s appealing adverse for the environment.”

Ms. Derby nodded. “Every year I get rid of four or bristles debris accoutrements of clothes. I don’t alike apperceive how I accrue them.”