2019 Influencer Trend Forecast

2019 Influencer Trend Forecast

Dec 21, 2018Trends

This year has seen an explosive growth in influencer marketing. In 2017, 92% of marketers that used influencer marketing found it to be effective. It has come a long way as brands dedicate more of their funds to invest in social media influencers to promote their brand alongside traditional marketing efforts. Budgets in 2018 were predicted to range anywhere from $25,000 to $100,000, which means that even more money will be allocated to these campaign tactics in the near future. The developing atmosphere has marketers looking at how to change their strategy going into the new year. Here are our predictions on the future trends of influencer marketing for 2019.

A change in talent

Brands are no longer playing it safe when it comes to their selection of influencers. Marketers are tapping into “edgy” influencers, such as Bella Thorne and Bhad Bhabie, to create content on their social media channels. Consumers praise them for their uncensored authenticity, leading to their insane growth. For example, Curology worked with 17-year-old Emma Chamberlain in May 2018 for a sponsored YouTube video, which was her first brand deal. She stated in her video that she’s not seen as “brand friendly” and it’s hard for her to land brand deals because of this. It was a big chance they took on her, but in return, the video has been viewed close to two million times, along with generating comments that showed purchase intention and love for her video by keeping true to her comedic style. We’ll see more brands tap into this new wave of influencers for a more raw look into their products.

Curated spaces for content

We saw a rise in the amount of custom experiences and pop-ups that brands created in major cities such as New York City and Los Angeles for Instagram-worthy moments. With this will come incorporation into daily content. Companies such as Peerspace have grown increasingly popular with their wide access of unique venues for photo shoots, launch parties, and much more to rent. Users have put up their eye-catching residential spaces for use by top-tier influencers and brands alike. For example, you can find a cozy studio apartment filled with greenery and a hammock right in Brooklyn. Content creators are drawn to these spaces that will showcase aspirational imagery to stand out from other creators. As users are more drawn to this type of content, we’ll see more venues catered specifically to influencers.