1. Produce High Quality Content

Visually-appealing: Content that is visually-appealing is easier to read. Including pictures and videos will really bring your blog posts to life.

Concise: Produce content that is easy-to-read. No one wants to read an huge essay on why you should travel. Keep is short and simple.

Consistent: Produce content frequently and consistently.

Relevant: It is so important to produce content that your customers will want to read. Otherwise you’ll have trouble keeping readers interested in your blog.

Action Step: Read other bloggers travel articles to get an idea of what a high-quality blog post looks like.

2. Post Content Strategically

Running a successful blog isn’t just about writing high-quality content. You also have to be strategic about your tour operator content marketing efforts.

Action Step: Use tools like Google Analytics to keep track of the times you should post, which articles are doing the best, and who is viewing your articles.

3. Use Social Media

Social media is a great tool for getting the right kind of people (travellers) to visit your blog.

By using platforms like Instagram, Twitter, and Facebook you are able to harness a community of like-minded individuals and let them know about your blog.

Using social media increases your chances of getting the right kind of people to visit your website and, hopefully, the right kind of people booking tours or activities.

Action Step: Search Facebook and Instagram for the groups that your ideal audience is most active in and then post your articles in that group. Search things like popular hashtags, keywords, and trends that travellers are following.

4. Be Genuine

One of the keys to running a successful blog is writing content that is genuine. Readers are able to sense if you know what you’re talking about and if the article has a natural flow.

If your authenticity shines through, then readers are more likely to trust and like your brand.

Action Step: Write about what you know and thoroughly research the topics you are unsure of. This is the best way to come across as genuine in your articles.

Related

Stephen is the CEO and Co-Founder of Rezgo. He has been working as a travel & tourism technology consultant since 1995. Stephen is active in fostering tourism technology and is a Past Chair of the OpenTravel Alliance. He is also a regular contributor for Tnooz, a leading travel technology media site, and speaks regularly at conferences around the Globe on travel & tourism technology, messaging standards, and industry trends.