Brand & Marketing Materials and LA Metro Expo Line Launch

Most of my days were spent designing large quantities of digital marketing design assets, with a smaller portion on printed marketing materials, and a smaller amount out of home. In some cases, we were able to play with design ideas for events such as PRIDE, Coachella, and - my favorite project - for the LA Metro. For this, I was able to create a campaign that would run during the launch of the new LA Metro Expo Line. I art directed a social media photoshoot as well as designed the subway ad takeover and the accompanying digital marketing materials.