Celebrities actually doing something positive for conservation?

7052009

When I first saw this on the BBC I thought to myself, “Well, just another toothless celebrity ego-stroke to make rich people feel better about the environmental mess we’re in” (well, I am a cynic by nature). I have blogged before on the general irrelevancy of celebrity conservation. But then I looked closer and saw that this was more than just an ‘awareness’ campaign (which alone is unlikely to change anything of substance). The good Prince of Wales and his mates/offspring have put forward The Prince’s Rainforest Project, which (thankfully) not only endeavours to raise awareness about the true value of rain forests, it actually proposes a mechanism to do so. It took a bit to find, but the 52-page report on the PRP website outlines from very sensible approaches. In essence, it all comes down to money (doesn’t everything?).

For what it’s worth, here’s the video promoting the PRP. I could really care less what Harrison Ford and Pele have to say about this issue because I just don’t believe celebrities have any net effect on public behaviour (perceptions, yes, but not behaviour). But look beyond the superficiality and the cute computer-generated frog to the seriousness underneath. Despite my characteristically cynical tone, I give the PRP full support.