This is from one of those posters that is always doing stats over at SON (they have several now). Thought this was interesting:

Quote:

DOOL hit its peak for the year (and its largest number in 13 months) in mid-Feb. Since then, the show has lost 700,000 total viewers, almost 25% of its total. 2/3 of those are in Women 18-49. This is FAR worse than soaps as a whole, which has also declined. Something needs to change, and fast.