Dear Spring,

We’ve been dreaming of you, and of how we can make you feel even more beautiful.

love ashiamodeCelebrate the Seasons

presenting a new ashia mode

a home for style

The captivating chic of Cédric Charlier, Dorothee Schumacher, and Valentino RED. The effortless sophistication of Lorena Antoniazzi, hypnotic enchantment of Pleats Please by Issey Miyake, avant-garde cool of Rundholz, and the red-carpet shimmer of Erickson Beamon…

Dear Spring,

We’ve been dreaming of you, and of how we can make you feel even more beautiful.

love ashiamode

a celebration of fashion

a celebration of you

For over 30 years, some of the most adored, admired, and timeless designers in the world have found their home at Ashia Mode: one of Vancouver’s most celebrated luxury boutiques, enchanting shopping experiences, and simply beautifully curated collections of fashion.

Dear Beautiful,

We’ve been dreaming of you, and of how we can make you feel even more special…

about us

A proud part of the community that's always made Vancouver feel just as special, loved, and as stunning as it's always been, across every stretch of the world, we've made its charming South Granville shopping district the home to our just as special little boutique for over 20 years. And for the over 30 years since we opened our first store on 4th Avenue in 1987, some of the most adored, admired, and timeless designers in the world have found their home with us, one of Vancouver’s most enchanting shopping experiences, most beautifully curated, and most carefully appreciated collections of fashion.

We're a place that just wants you to love fashion, as meaningfully as we do. Which is why, each and every season, we dedicate ourselves not only to representing designers in their most true, thoughtful, and most meaningful of ways, and understanding just what it is that makes you feel moved the way a beautiful collection can always make you feel, but to bringing together something that's been chosen, carefully, in a way that's designed to touch you, and touch you deeply, and without that all too common aftertaste of an experience that's overstimulated all your senses, or exhausted you with choices, but instead, just makes you really enjoy the experience of shopping again, the way it really should.

Love Ashia Mode

a fresh face

The captivating chic of Cédric Charlier, Dorothee Schumacher, and Valentino RED. The effortless sophistication of Lorena Antoniazzi, hypnotic enchantment of Pleats Please by Issey Miyake, avant-garde cool of Rundholz, and the red-carpet shimmer of Erickson Beamon. For over 30 years, some of the most adored, admired, and timeless designers in the world have found their home at Ashia Mode: one of Vancouver’s most celebrated luxury boutiques, most enchanting shopping experiences, and most beautifully curated collections of fashion.

It’s a place that’s become recognized, celebrated, and appreciated, for understanding how to represent designers in their most integral and complete ways, for understanding how to showcase collections to inspire the best of themselves, and for doing it with a rare attention for celebrating the experience of shopping itself, in a way that reminds us that fashion, luxury, and beauty, in their truest senses, really are, simply about the way they make us feel.

On September 14th, 2017

We hosted our grand re-opening, this letter was handed out to all the guests that attended that night, and even if you weren't able to join us for the evening, we just wanted to share it here again, because we still mean it all the same, to each and every one of you, our truly special clients.

Thank you, for always being there, even if you're only joining our little family for the very first time, now.

—

It's been 30 years since I first opened Ashia Mode in 1987. I was a young mother to my son, Lewis, and pregnant with my daughter, Alexa—who many of you now know as the beautiful young girl that I'm proud to have by my side, standing in the same place that I did at her age, just as many years ago. It was just a humble 4th avenue boutique, struggling to understand itself, simply dreaming of everything ahead, but we had fun, it felt good, and in time, the modest little seed it was grew into everything here tonight.

And though many of you may not remember it, many of you will. You’ll have watched us, grown with us, and had fun with us, every step, challenge, and celebration, all along the way. Joining us in opening on South Granville, in September 1997, 20 years ago tonight. And supporting us, ever since—as we’ve built a place for the most radiant, sincere, and sophisticated staff in the city to make their own, found our own way to bring to life the most beautiful fashion in the world, and become a family, because of it.

And now, joining us here again tonight, beginning the biggest, most challenging, and exciting journey we’ve ever even dreamt of, I just want to thank you, and promise that we’ll still have fun, all along the way.

And though it can get scary to think of everything that tonight really means—a commitment to that journey at a scale we've never before imagined, as just one small store, in just one little local shopping district, in one of the most beautiful cities in the world, in a time where retail is a story of change, uncertainty, and in a very meaningful way, anxiety—we know who we are. And we know what it’s like to make you feel beautiful. And what it's like to do it in a way that’s just getting harder to come by. And that's special. It's exciting. And when friends, like everyone here tonight, make it count, the way you do, it's inspiring. Because it's different when family is involved.

Tonight makes 30 years of who we are at Ashia Mode. And through those years, every single one of you invited tonight has been someone who has helped shaped that history in its most important ways. You've been someone we can really have fun with, feel good with, and grow with. And you've become a friend.

You’ve been someone we’ve been able to count on. And as a token of our gratitude, from all of Debora, Jackie, Donna, and everyone else of us at Ashia Mode, for all your friendship, support, and every single memory we have to share, and as a thank you for joining us here tonight, please treat this letter as a promise to keep making you feel just as beautiful as we always have, for another 30 years.

R — W

the art of style

How to Layer, with Dorothee Schumacher

How to Layer, with Dorothee Schumacher

Dorothee Schumacher is well known for her use of playful, feminine and sexy details. Often we see these in her use of strategically placed rhinestones, detachable embroidery, delicate hemlines, or peek-a-boo style fabrics, such as lace or sheer materials.

What stands out in particular for Fall/Winter 2016 and Resort 2017 are the layering pieces — worn alone they are extremely racy (though not entirely forbidden), but worn underneath a dress or loose fitting blouse, the FEMININE ENERGY TOP adds a touch of romance, femininity and elegance.

Left — Dorothee’s Feminine Energy Top layered under a silk blouse and Touch of Passion Coat. Right — Feminine Energy Top layered under a casual jumper to create a more evening look.

3 more ways to layer: Left — Feminine Energy Top under Cheer the Shape Dress. Middle — Feminine Energy Top under Flirty Instinct Top. Right — Long Sleeve Feminine Energy Top under Dorothee Shumacher T-Shirt.

Or Lace Over Lace ;) with @darjabar Like The Feminine Energy Top, HOLE IT UP from Fall/Winter 2016 is meant to be worn layered with other garments, but it has a more casual look to it. In a sense, it is conservative with its high neckline and hearty fabric, but really, the first things you notice are