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Many Expert Entrepreneurs forgo a Company LinkedIn Page because they are worried about maintaining it. However, not having one can have a detrimental effect on your ability to generate leads.

In this video, I demonstrate exactly what can happen when you don’t have a company page for your business. When starting a company page there is always the consideration of maintaining it. Will you be able to publish content regularly? If you only have a few followers, will you see a return on investment for your time?

The truth is you can start a company page and never post anything, you can post to your company page the same content you post in your personal feed and you can recycle content after a month when it has dropped so far down your feed no one will notice.

Considering the ways around keeping them low maintenance and manageable, the benefits having a LinkedIn company page make the effort worthwhile, because this is what happens when you don’t have one:

Listed in order of low importance to VERY important:

1. No Company Logo: Your experience entry for the company will have a grey box instead. You might consider this a small thing but actually, they make a big impact. Not just because it shows you’ve taken time to consider your profile but it also because it conveys that your business is that much more established than if it is left blank. Having the logo there also creates a BRAND TOUCHPOINT. The more people see your logo, the more familiar your brand becomes to them. If you have employee’s (past and present) you’ll want your logo showing up on their page too as it increases your brand recognition and presence.

2. Missed opportunity If someone click’s on the company name it means they are interested in what you offer and in finding out more. This is an opportunity you want to take advantage of. But of course, if there is no company page you lose this opportunity… and something worse happens.

3. Expose your Prospects to Competitors As you can see in this video when you click on a company link that doesn’t exist, LinkedIn offers you suggestions including people, jobs and suggested search links based on the keywords in your company name. Landing here your prospect has a host of choices and may forget how they got there in the first place. They may well click on the profile of someone else who has an intriguing Headline of the same subject that they are researching. Never underestimate how quickly someone will forget you. They may, picking up on the word ‘well being’ start to look at the alternative search options and disappear from you all together. In fact, unless this person has already met you and has some level of affiliation with you, there is little chance they’ll return to your profile. You’ve lost a vital opportunity and sent them directly into your competitors.

Starting a Company Page is relatively easy to do. You just need to make sure you have an email address associated with the companies website ie. myname@companyname.com, a location address and a logo (40px x 40px). We’ll create a tutorial on this soon and also tell you how to connect a company page to your personal profile. Stay tuned and subscribe to our newsletter for updates.

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Your Trainer

Naomi Johnson

Expert LinkedIn Profile Writer | Business Strategist

Naomi Johnson is a leading LinkedIn trainer and Business Strategist based in the UK. She has a passion for helping individuals build businesses around their expertise using LinkedIn. You can read Naomi’s own story here.

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