Articles in Public Relations

Archive for the ‘Public Relations’ Category

You probably know what HARO is. You may have even responded to a few of the emails.
But here's the real question:
Is responding to HARO queries worth your time today?
And if it is, how do maximize your efforts?
In 2008, PR guru Peter Shankman would regularly receive requests from the press Read more

In addition to writing content for BuzzStream, I also publish articles in places like The Next Web and Entrepreneur. Help a Reporter Out (HARO) is my go-to-resource for finding sources and meeting wonderful PR professionals. Through the platform, I’ve surfaced my best stories and have made hundreds Read more

Publicists outnumber journalists 5:1, according to one forecast. But even without the hard numbers to prove it, one trend is clear: For big and small companies alike, strong PR visibility is tough to attain. Think about it—journalists are flooded with requests and potential story ideas. What is it Read more

Publicists outnumber journalists 5:1.
What that number means is that there’s a lot of competition to reach the same sets of eyeballs. And that competition directly impacts your chances of reaching the person on the other side of your computer screen.
Your messaging needs to stand out, but Read more

If you’re a PR leader, you’ve probably spent a lot of time thinking about SEO. Why? Because you’re getting mixed messages. While some experts tell you that search engine optimization is obsolete, others will tell you that this marketing technique is more important than ever. As a PR leader, Read more

Full disclosure: I’ve been on both sides of the PR equation.
Today, as a writer who blogs for The Next Web, Entrepreneur, and Forbes, I’m on the receiving end of dozens of pitches, several hundred HARO replies, and handfuls of phone calls per day. Years ago, in another marketing lifetime, Read more

Let’s cut to the chase.
The PR community is under immense pressure to translate efforts to ROI—a task that often feels daunting, nebulous, and sometimes impossible. While common sense tells us that media outreach and community relations are among the best growth-drivers for our businesses, Read more

A successful content marketing campaign can be broken down into three main stages: ideation, production, and promotion. To maximize your efforts, all three should build off each other by focusing on one common goal—creating content that will inspire your audience and compel them to share.
Here Read more

Why do publishers pick some pitches over others? Basic psychology may play a bigger role than you think.
A bright red dress is more likely to catch your attention over a more neutral option. You’re more likely to take a sip from a drink if a person you’re sitting with drinks first (go ahead, watch Read more

If you know that all caps is like online shouting, excessive exclamation points are unprofessional, and emojis are content marketing mistakes, then you have passed Content Promotion 101. With your grammar basics mastered, the next step in good publisher relations is understanding the more nuanced pet Read more