The list includes at least five additives defined by the United Nations Food and Agriculture Organization as emulsifiers (propylene glycol esters, lactoglycerides, sodium acid pyrophosphate, mono- and diglycerides); four acidifiers (magnesium oxide, calcium fumarate, citric acid, sodium citrate); tocopherol, a natural preservative; and two ingredients — starch and maltodextrin — that were characterized as fillers by Dr. Gary A. Reineccius, a professor in the department of food science and nutrition at the University of Minnesota and an expert in food additives.

Some of them can be characterized as natural, while others are clearly not, he said.

Pinkberry has even gone so far as to admit that “some of the claims it made when its stores first opened could not be backed up.” Still, while they’re paying the plaintiff’s legal fees and donating some cash to charity, they insist they’ve done nothing wrong.

But not a speck of cereal. This sounds like the worst of both worlds. The stuff tastes like yogurt, which many people find less pleasant than the taste of ice cream or other frozen sweet treats, but apparently it has few or none of the health benefits of yogurt, certainly fewer than we were led to believe when it debuted.

Reminds me again why I like the little local guys doing the real deal instead of mass produced crap preserved to death so it is “shelf stable” and consistent in every store. blehhhhh…

Well, to be fair, they did start with a single store in West Hollywood and as far as I know are still privately owned. Obviously they’ve grown, but it’s not like we’re talking about a giant conglomerate.