To link to the entire object, paste this link in email, IM or documentTo embed the entire object, paste this HTML in websiteTo link to this page, paste this link in email, IM or documentTo embed this page, paste this HTML in website

Board of Trustees meeting minutes, September 24, 1983

UA-R-GC-1914-01-01-1983-09-21_Page-001

~ .
HINUfES
PUBLIC RELATIONS COMMITTEE
SEPTEMBER 21, 1983
Present: Messrs. MacDonald, Dutton, Devine, Winder, Lamont, Hayes
Mmes. Thorne, Horse, Yost
Chaired by Mr. HacDonald
Minutes by Mrs. Yost
Mr. MacDonald opened the meeting with a discussion of the main objectives
of th~ ~ommittee. It was agreed that the committee's major job is to get
AUC better known in the U.S. The committee must set goals which would be
some combination of image-building and fundraising.
The committee discussed what image/aspect of the university should be
highlighted; what angle do we want to take, what image project? Mr. Hayes
suggested one attention getter: that "one of the finest American universities
is not located in the United States." The committee agreed that this is a good
approach. Other ideas discussed were: I)The surprising fact that in the midst
of all the trouble in the M.E. Aue has been doing so many worthwhile things,
2)This institution has managed to accomplish things governments have not-­AUe's
role in promoting goodwill and understanding between Egypt and the U.S.,
3) AUC teaches in English, teaches communications and has one of the largest
English language programs in the world. The committee agreed to brainstorm
the q"uestion of what is unique about Aue that can be effectively portrayed
in the media.
The co.mmittee discussed the idea presented in a memo from Mr. Dutton of
putting on a Washington media event that would probably be held in early
1985. It was generally agreed that a Washington event would be a good idea
but that there should be a series of smaller prQjects first that would lead
up to a large affair in washl.ngton. Discu~~.i.uh Luu(:i.i:J 0 •• A:J:: I.:; !.~b::
vis-a-vis AUB; that somehow AUe is considered a "poor relation" of AUB. The
committee questioned how much the thrust of its efforts should be focused on
establishing Aue as a first rate institution in the eyes of the American public.
The committee agreed that the first messages/projects should be aimed at a
broad spectrum audience and that specific groups would be targeted at a later
date • .
The committee agreed to start on several projects immediately:
1) Dr. Pedersen should be tested at Mobil the next time he is in the U.S.(Nov.)
to see how he comes across on television. If Dr. Pedersen is "good" in that

~ .
HINUfES
PUBLIC RELATIONS COMMITTEE
SEPTEMBER 21, 1983
Present: Messrs. MacDonald, Dutton, Devine, Winder, Lamont, Hayes
Mmes. Thorne, Horse, Yost
Chaired by Mr. HacDonald
Minutes by Mrs. Yost
Mr. MacDonald opened the meeting with a discussion of the main objectives
of th~ ~ommittee. It was agreed that the committee's major job is to get
AUC better known in the U.S. The committee must set goals which would be
some combination of image-building and fundraising.
The committee discussed what image/aspect of the university should be
highlighted; what angle do we want to take, what image project? Mr. Hayes
suggested one attention getter: that "one of the finest American universities
is not located in the United States." The committee agreed that this is a good
approach. Other ideas discussed were: I)The surprising fact that in the midst
of all the trouble in the M.E. Aue has been doing so many worthwhile things,
2)This institution has managed to accomplish things governments have not-­AUe's
role in promoting goodwill and understanding between Egypt and the U.S.,
3) AUC teaches in English, teaches communications and has one of the largest
English language programs in the world. The committee agreed to brainstorm
the q"uestion of what is unique about Aue that can be effectively portrayed
in the media.
The co.mmittee discussed the idea presented in a memo from Mr. Dutton of
putting on a Washington media event that would probably be held in early
1985. It was generally agreed that a Washington event would be a good idea
but that there should be a series of smaller prQjects first that would lead
up to a large affair in washl.ngton. Discu~~.i.uh Luu(:i.i:J 0 •• A:J:: I.:; !.~b::
vis-a-vis AUB; that somehow AUe is considered a "poor relation" of AUB. The
committee questioned how much the thrust of its efforts should be focused on
establishing Aue as a first rate institution in the eyes of the American public.
The committee agreed that the first messages/projects should be aimed at a
broad spectrum audience and that specific groups would be targeted at a later
date • .
The committee agreed to start on several projects immediately:
1) Dr. Pedersen should be tested at Mobil the next time he is in the U.S.(Nov.)
to see how he comes across on television. If Dr. Pedersen is "good" in that