Luminary Labs

Identity for innovation and management consulting firm in NYC

I was asked to create a logo that speaks to Luminary Lab's unique approach to innovation. The original logomark I designed gave a historical nod to electrical innovator Thomas Edison—with line elements extracted from Edison's original patent illustrations. I revisited the logo again in 2015, simplifying and distilling the logo to only the most essential elements. The Luminary Red color, and striking logotype, set in Futura-esque typeface called Metro, which has more personality and mid-century swagger.