Creating campaigns with dynamic, engaging and
personalized content is key to success in email marketing, but is often easier
said than done. Premade templates can serve as a stepping stone for crafting
emails, and Campaigner offers hundreds of standard and responsive designs to
choose from. Today we’re launching our Articles feature to make it even easier
for marketers to craft brand consistent campaigns with customizable elements
within Campaigner’s platform, and in tandem with our templates and Landing Pages.
Articles -- a feature now available for all
users -- give email marketers the ability to create their own design elements
in HTML while ensuring their code remains dynamic and adaptable across all
campaigns. Instead of building components like headers and footers with each
message, Articles allow marketers to easily customize these elements in HTML
and save them for reuse in upcoming messages and campaigns.

The Articles feature is essential for
marketers who need brand consist…

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Improving email delivery rates

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For online business, delivering our message is mission-critical. And with so many factors now affecting campaign delivery rates, it's no wonder that "email deliverability" has become such a hot topic.
What is your delivery rate?
Your delivery rate is the number of emails that are delivered (i.e. NOT hard- or soft-bounced), as a percentage of the total number of emails sent. Campaigner provides this information for every campaign you send, in your Campaigner account.
What is a good delivery rate?
In general, a delivery rate of 80% or more is considered satisfactory; 90% is very good. You will never achieve a 100% delivery rate, as there will always be a few soft bounces (full email boxes) and hard bounces (invalid email addresses) on your list. Keep in mind that this figure does not factor in the emails that are automatically sent to the recipient’s junk folder.
What can you do to improve your delivery rate?

Avoid content filters.
It’s easy to avoid content filters by following a few simple rules: Use a recognizable "From" name, address, and subject line; employ a good, clean email design (messy and garbled HTML is a red flag for some content filters); and choose your words carefully.
» WilsonWeb’s list of words to avoid.

Work within the law.
The CAN-SPAM Act went into effect on January 1, 2004. This U.S. legislation made it illegal for marketers to send unsolicited email, while providing legitimate email marketers with one simple set of rules. You are required to build your contact list using a double opt-in process (Campaigner’s list building tools enable you to be compliant with the law), and are also obliged to include your physical mailing address on ALL outbound email campaigns. Abiding by these rules will help keep your name clean.

Test.
Follow these guidelines and take advantage of the various web-based programs to test and report on your TEST campaign before sending to your customers. Try SiteSell's SpamCheck - it tests your message for free and sends you a detailed report by email, including a 'score' for your email.
» More about SiteSell’s SpamCheck.
Finally, the most important thing you can do to ensure high delivery rates is to choose the right Email Marketing Service Provider. Leading providers – such as Campaigner – help take the guesswork out of delivery rates by ensuring that all users follow permission-based practices and by maintaining strong relationships with all the major ISPs.
Email Marketing is a partnership between you and your Email Marketing Service Provider. If you do your part, and we do ours, delivery rates will be as high as they can be – leaving you to focus on your business.

Manager, Marketing Communications at Protus, Tara has 11 years experience in writing, project leading, and marketing co coordination. As the “voice of Protus” Tara works daily to create unified messaging across all Protus products including MyFax, my1voice, and Campaigner.