Keller's ARCS Motivational Model

Acronym

Alternate name(s)

Keller's ARCS Theory of Motivation

Main construct(s)/factor(s)

Attention, Relevance, Confidence, Satisfaction

Concise description of theory

Originally designed to study how to effectively motivate learning. This theory is grounded in the Expectancy-value theory which purports that perceived success (expectancy) and perceived satisfaction of personal needs (value) drive motivation of an individual to perform an activity. Keller's ARCS Model believes that people will engage in an activity if they believe they will succeed at it and it will satisfy their personal needs. It consists of four factors that create and maintain motivation for learning in people and also strategies to achieve them.