3 Responses

Pete, I’m wondering should the series stretch to 6 or 7 games next week, what will WTMM do about this. With the Yankees playing 7pm games both Tuesday and Thursday of next week, will they stay with the Yankees or dump them and carry the final two games of the finals if they get that far?

The station has told me it plans to carry every NBA game, but I don’t believe it is allowed to pre-empt the Yankees. I’ll find out before Tuesday, but I’d have to believe they’ll join the NBA games in progress for Games 6 and 7.

I don’t agree with their decision to put NBA over the Yankees. Baseball is a radio sport, and the Yankees are a regional team. Those interested in the NBA game will watch on TV

This is silly, because you’re not accounting for the massive uptick in mobile and streaming. Actually, the largest audiences ever in those regards.

“Game 3 of The Finals on ABC live through special simulcasts on ESPN3 was the largest NBA game of the season to date with over 10 million total minutes and an average minute audience of 64,000 across computers, smartphones, tablets and Xbox (source: Adobe SiteCatalyst). Additionally, NBA content across ESPN digital platforms generated over 51 million total minutes, nearly half of which were consumed on mobile properties. NBA content on ESPN.com also logged an average minute audience of 12,000 (up 42 percent compared to Game 3 in 2012).”