It's all about press though isn't it.
How many team strips do we know about? None.
How many countries will know about ours? Lots. Because it's McCartney, it's our olympics, there's controversy, etc, etc.
Job done.

Anyway - we wont care come the olympics, nor will we care about the logo (which I think it perfectly fine), or other elements that seemed important at the time.

Nice kit generally but to take the red out of the flag is bizarre. Still in the current day and age, the only people you can legally discriminate against are the English!! But in this case NI too!

Imagine designing a non-blue version and then seeing some SNP vote-jokey going on about, if there was any more evidence needed for why we have to have full independence. Those Sassenach B******* have eradicated us from the flag now!!

The only upside, is that if anyone wanted to buy the cycle kit, at least it doesn't shout team GB at you like the old stuff. So you wont look quite so silly.

In that last pic of the lady on the bike on the first page (apologies for not knowing who it is) there is absolutely nothing to distinguish which team she is riding for, am really disappointed with the kit, as said above our national colours are RED, WHITE and BLUE