Gucci has agreed that beginning with its spring summer 2018 collection, the fashion house will no longer use real animal fur in any of its designs.

Gucci president and CEO Marco Bizzari announced the news on Wednesday during the Kering Talk at the London College of Fashion, confirming that the brand will never again use mink, coyote, raccoon dog, fox, rabbit, karakul, or any other animal fur.

‘Being socially responsible is one of Gucci’s core values, and we will continue to strive to do better for the environment and animals,’ said Marco.

(Picture: Pietro D’Aprano/Getty Images)

‘With the help of HSUS and LAV, Gucci is excited to take this next step and hopes it will help inspire innovation and raise awareness, changing the luxury fashion industry for the better.’

The agreement is with Humane Society International and the Fur Free Alliance, so you know it’s legit.

‘For this Italian powerhouse to end the use of fur because of the cruelty involved will have a huge ripple effect throughout the world of fashion.

(Picture: CHRISTOPHE SIMON/AFP/Getty Images)

‘A staggering one hundred million animals a year still suffer for the fur industry, but that can only be sustained for as long as designers continue to use fur. So we commend Gucci’s compassionate decision, and for helping to ensure that the future of fashion is fur-free.’