Cambridge, Mass.—Marketing automation company HubSpot Inc. has updated its inbound marketing platform with new features to manage websites, social media and analytics.
HubSpot's suite of tools now includes a content optimization system that matches content posted on websites and blogs with customer and prospect behaviors to create more relevant customer experiences, HubSpot said in a statement. A new social media tool identifies social posts that come from a customer or prospect and provides alerts to sales, marketing or customer service.
The platform also features a new reporting engine that creates analyses of specific prospect segments to assess which marketing channels are most effective with particular decision-makers, the company said.