White backgrounds showcase the image of the Egyptian football player Hazem Emam elegantly dressed and standing next to the TV. The slogan proudly announces to viewers “World’s Best Selling OLED Brand”, with additional ad copy that promises “January means best promotions”, along the brand’s WhatsApp number and hotline at the bottom.

Starting during the last days of December, the campaign can be seen on large uni-poles and T-Poles on various locations across Greater Cairo.