Video: Jason Falls explains how careful analysis of social updates
on dinner can inform content development.

Jason Falls returned to Y’all Connect this year to educate our guests on the value of social conversation. All of us participate in millions of discussions on our social media channels, many of which are public.

How do brands tap into these exchanges to understand their audience? It’s not easy, but it can be done.

Jason shows how to use this emerging type of market research as well as how do to it on a limited budget. It’s all in his presentation, “Hacking the Conversation: Discover Insights Through Social Data and Grow Your Business.”