Consumers love to watch experts showing off their skills. Some skills, like sports, are more mainstream than, say, being able to navigate Excel without a mouse (like your truly, ahem, ahem). Any glance at YouTube shows not merely the diversity of expert skills that exist in this world, but when looking at the view and… [Read More]

In a literal way, inclusivity is the opposite of exclusivity. And so, while being exclusive means something is for a select group, inclusivity, particularly for marketers, doesn’t necessarily have to about trying to include everyone. At times, companies can simply target people who have been underserved. Especially when we think about one of the big… [Read More]