Joining it is an updated Ace 2 for kids as well as a new Inspire and Inspire HR that aim to replace the Alta line-up but also merge some features from the older Fitbit Zip and One.

Along with the new devices Fitbit have also announced a redesign of their app to give the user more ways to personalise their experience.

Fitbit is making a play for new customers who don't now sport one of the company's wearables on their wrists by unveiling four new, more affordable devices today. Chief Executive James Park said at a press event ahead of the product release that the company has almost 28 million active users.

Like its namesake, the Versa Lite offers automatic activity tracking, full-time heart rate tracking, sleep tracking, built-in Global Positioning System, basic smartphone notifications, and around four days of battery life.

It is a simple design with a single button for navigation, lightweight and swim-proof and will be available in white, lilac, mulberry, marina blue and charcoal for $249.95 from March this year. The smartwatch will be available in India for Rs 15,999.

Fitbit said Inspire HR is its most affordable and stylish non-stop heart rate tracking device at United States dollars 99.95. Both Inspire and Inspire HR sport swim proof design with a touchscreen display, smartphone notifications, and up to 5 days of battery life. The Ace 2 has an updated, waterproof design with a built-in bumper to protect the display. Ace 2 also comes with new animated clock faces, motivating challenges to keep kids moving, and colorful avatars and cover photos to personalize their profiles within the Fitbit app. Each mirrors the legacy of Fitbit wearables' size and shape thanks to the small, black tracker hardware and silicone bracelet for attaching each to your wrist.

The Inspire and Inspire HR are, from a hardware perspective, nearly identical. It seemed clear and bright in our testing time, but Fitbit's screen tech has never seemed as vibrant as the Apple Watch 4 or some Wear OS devices. Fitbit Ace 2 Intended for children from ages 6 and up, the Fitbit Ace 2 is created to encourage healthy habits from an early age.

As previously leaked, the new Versa Lite looks nearly exactly like the regular Versa. It packs automatic activity, exercise and sleep tracking, the ability to record over a dozen exercises and Fitbit's guided breathing exercises.

Fitbit Ace 2 helps kids ages 6 and above learn healthy habits at an early age and encourages them to spend more active time with family and friends.

"This flexible mobile platform will allow us to offer more personalised services in the future, including coaching, guidance and insights based on personal data, making our app more valuable to consumers". The new devices are the Fitbit Versa Lite Edition, the Fitbit Inspire HR, Fitbit Inspire and Fitbit Ace 2.

In addition to the four new models, Fitbit is also launching a Rewards beta program which incentivises users to maintain an active lifestyle by earning points for everyday activities.

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