Either way, these advertising claims are inarguably true

You cannot dispute advertising claims that say nothing at all. But what about claims which technically say nothing yet may appear to say something? Here are two examples that are either clever, funny, devious, or a combination. My votes appear below.

—Steve Cuno

RIGHT: I spied this package while looking for a treat for my dog at a local grocery store. I added the question mark, arrow, and circle. There’s no disputing that what’s in the bag is 100% real. The question is, 100% real what? I suspect the friendly folks at Purina hope the not-too-observant will infer real meat. My vote is: DEVIOUS. Also, I grudgingly concede that it’s clever.

LEFT: This is a play on “If they make it, we have it.” It’s an old puff that no one ever believed, so no harm done. My vote is: FUNNY! You may recognize in this photo the iconic Las Vegas gift shop that boasts being the world’s largest, which, I suspect, is a puff in its own right. I spied the sign yesterday, laughed out loud, and took the photo.