The right tools are an integral part of getting any job done. In the world of digital content tools are plentiful, so finding the right one for you can be tricky. That's why we ask the experts what tools they use to get their jobs done. In this month's installment, we talk to Ashley Taylor Anderson, Director of Content, Ceros.

EPiServer Launches Google Analytics for EPiServer

Marketing software company EPiServer announced the launch of Google Analytics for EPiServer, which the company says will enable marketers to track relevant information and examine the data in the context that is most relevant to them. The company believes it will allow businesses to harness the effectiveness of their online presence by improving the user experience on any type of web, e-commerce, mobile or social site, based on analytical proof points.

Some key features of EPiServer include the ability to extend it to multiple websites, track social campaigns on conversations and revenue directly, and analytics data presented alongside the content being analyzed. Google Analytics for EPiServer is available now.