SAPPHIRE NOW Reimagined

Get expert insights into the future of the customer experience

SAP Customer Experience stands for customer freedom

Our solutions put experience in the hands of the end customer, giving them the freedom to explore, while supporting their needs every step of the way.

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[The SAP Customer Data Cloud] was the ‘silver bullet’ that resolved this issue and allowed us to build out our own mini-network, creating, in effect, a multisite environment of shops and Web sites with a single login and preference center.

Drive the future of mobility

Build brand preference using every route to market

Deliver a relevant and consistent message across multiple interaction points by orchestrating intelligent initiatives across all routes to market, including modern retail, independent stores, distributors, and direct-to-consumer.

Simplify and accelerate transformation and innovation

Transform your business into a subscription, solution, or outcome-based business that offers hardware, software, and services bundled into one package with SAP Customer Experience solutions for high tech.

Prevail in the new normal for manufacturing

Engage the unengaged insurance customer

Leverage a product- and policy-centric infrastructure to engage customers with the consistent and personalized omnichannel experience they demand and expect by using SAP Customer Experience solutions for insurance.

Improve citizen experiences in the public sector

Respond efficiently and effectively to constituent needs – within tight budgets and under close scrutiny – with best practices supported by SAP Customer Experience solutions for public sector organizations.

Become a digital service provider and monetize services

Create a traveler journey that enhances the destination

Empower even the most discerning consumers to enjoy an exceptional experience across all touchpoints – from researching and booking destinations to traveling and following-up post-travel – with SAP Customer Experience solutions.

Win over the new prosumer with customer centricity

Leverage the digital core to provide a great customer experience with utilities-specific solutions by SAP, as meter-centric relationships give way to multifaceted prosumer relationships, and traditional CRM is not enough.

Grow your business by delivering exceptional customer experiences

Win in the experience economy with SAP Customer Experience

Listen, understand, and deliver on your customers' intentions and interactions across all channels to win and close the experience gap by using SAP Customer Experience solutions to meet their expectations.