SHN HER FA Brand Identity,新合發

新合發

SHN HER FA Brand Identity

E-commerce platform for fresh frozen mackerel , The Family has been doing mackerel fishing for 3 generations. The Name is taken directly from the fishing boats they owns and operates for over 40 years. The Chinese logo type is actually photographed from the one of their outside of the boats. The Calligraphy style Logo bears the history and the legacy of the family and the brand.