Real intelligence. When you really need it.

Adobe Analytics Cloud is the core intelligence engine for your enterprise. It’s the insight that powers experiences for your business. It brings context to online and offline data, helping you build loyalty with customers you know and learn more about those you just met. Real intelligence and precise audience creation can help you put real-time insights into action.

Digital Trends 2018. Insights from 13,000 marketing, creative and IT Professionals.Read Now

Accessible analytics

Make enterprise-level marketing analytics understandable and accessible to everyone in your organization.

Precise segmentation

Continuously refine the view of your customers. As you do, you’ll discover and create high-value audiences and understand the best way to reach them.

Real-time targeting

Connect your analytics with real-time activation so the transition from insight to action is as fast as it can be.

Next-generation attribution

To understand your ROI, you need an objective view of the customer journey across every device and channel — paid, earned, and owned.

What can Adobe Analytics Cloud do for you?

See how Adobe Analytics Cloud helps you address today’s digital challenges with real-world analytics use cases.

Discover and create valuable segments with Adobe Audience Manager.

Need something more?

Adobe Marketing Cloud

Adobe Advertising Cloud

Thousands of insights. One convenient place.

We've gathered hundreds of Adobe's latest articles about building an experience business into our brand-new portal, Adobe Insights.

Adobe Cloud Platform: A foundation for experiences.

It’s the only platform that brings together your content and data in one place. It’s powered by Adobe Sensei, our machine learning and artificial intelligence framework, as well as Adobe I/O, which includes APIs for partner extensions and core services. All of this helps you streamline integrations across Adobe Experience Cloud solutions.

Ready to create incredible experiences?

Make 2018 your trendiest year ever. Invest in the customer experience.

Focusing on the customer experience is at the top of the priority list for most companies. Personalisation plays a key role as top organisations strive to make experiences as compelling as possible with the integration of artificial intelligence and cloud-based technology.