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"Fastlane" is an entrepreneur discussion forum based on The Unscripted Entrepreneurial Framework (TUNEF) outlined in the two best-selling books by MJ DeMarco (The Millionaire Fastlane and UNSCRIPTED™). From multimillionaires to digital nomads, the forum features real entrepreneurs creating real businesses.

Hi guys, i want to know your opinion in app development.
would you create an app to solve a problem or a necessity?

i'm reading the the millionaire fastlane and maybe i should finish the book before asking but what do you do first? find a problem to solve and then create something to solve the problem, to add value to people's life? or maybe you already know how to make an app so you decide to make one and then look for the niche?

or maybe you already know how to make an app so you decide to make one and then look for the niche?

Click to expand...

Never do this. Never.

You must always start with: find a monetizable problem that you can solve. You'd be surprised how often people in the market say "yeah I want that", and then don't actually open their wallets.

You want to know:

Is this a genuine pain? Are they hankering for this? (passively: their words sound convincingly to be that, actively: you have a funnel site that ends with a "it's not ready give us your emails" page)

Do they have money and will they give it to you? There is no point starting anything in a niche where people fundamentally don't have money, or just treat it as a hobby that has little value to them, or are already amply catered for.

How many of them are there? You can get vague measures of this from: crappy products making ongoing sales, activeness of boards/groups related to that area, google adwords search rates, etc

Only then should you even start thinking about making an offering in that area. And you should only start making an app if that comes out as the best solution among many options. The statistics are clear: almost no apps make money.

Start with the market first, and vigorously interrogate it, or you'll just annihilate your chances of success.

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