Oct 11, 2011

Kalypso today announced the slate of speakers and award winners who will be sharing their insights at the Social Product Innovation Summit 2011, a free virtual event scheduled for Tuesday, October 18.

The Summit is an interactive virtual conference for experts, users and peers to learn, discuss and celebrate leading practices for Social Product Innovation – integrating social innovation strategy and social technologies into innovation and product development processes.

The 2011 SPIKE Award winners will be announced at the end of the event. The SPIKE Awards recognize the best use of social strategies, processes and supporting technologies to improve innovation and product development. They celebrate Social Product Innovation across the product lifecycle, including open innovation, crowdsourcing, expert identification, collaboration platforms, social product development, sentiment analysis and more.

Speakers at the event will include:

Jim Brown, founder and president of Tech-Clarity, on trends and insights on social product innovation Bill Poston, founding and managing partner of Kalypso, on practical starting points for social innovation Braden Kelley, author of Stoking Your Innovation Bonfire, on connecting with employees and customers for innovation David Feinleib, investor and serial entrepreneur, on Web 3.0 and product innovation strategy Amy Kenly, head of Kalypso’s Social Product Innovation practice, to announce the 2011 SPIKE Award winners

“Companies are beginning to apply social strategies and technologies to solve business problems beyond traditional marketing and communications. Whether it’s crowdsouring in the front end of innovation (FEI), supporting the product development process internally, or measuring sentiment analysis of in-market products, social product innovation offers real benefits to companies with a practical approach,” said Bill Poston, founding and managing partner at Kalypso. “Kalypso is proud to sponsor the 2011 Social Product Innovation Summit, to give attendees, users, experts and sponsors a platform to share leading practices and learn from each other.”