The “Put This On Every Page” Issue 1> Encourage Evangelism On Every Page 2> Offer The Opt-In Wherever They Seek It 3> Let Them Know You Want To Hear From Them 4> Check It Out: One Horrible/Wonderful Domain Name 1> Encourage Evangelism On Every Page The best time to turn someone into an evangelist for […]

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The Message Series Technique Issue # 122 1> One Message Doesn’t Do It 2> Make It Automatic 3> Don’t Forget To Stop 1> One Message Doesn’t Do It You’re rarely going to close a sale with a single email. When someone asks for information from your web site, send them a series of timed messages […]

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1> Why Should I Buy A CD? 2> Boneheads: Use offline to drive them online 3> Bribe Them With Music: Sony Music Club 4> Check It Out: Eddie Bauer, Soul Man? 1> Why Should I Buy A CD? Music marketers are always looking for new ways to fight piracy and get consumers to buy more […]

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How To Mail More Often Issue # 121 1> Ask Your Readers 2> Get Specific 3> Make It Newsy 1> Ask Your Readers Why agonize over months of testing various message-frequency strategies? Just let your readers pick what works best for them. Add a choice on your sign-up form that asks how often readers want […]

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The “Keep It Simple” Issue 1> Google: Do One Thing 2> craigslist: Skip The Fluff 3> The Right Kind Of Shopping Cart 4> Check It Out: Speak Like Schwarzenegger 1> Google: Do One Thing In a world of crowded, cluttered web sites, Google has consistently kept their home page surprisingly simple. You go, you search, […]

I taught word of mouth marketing at Northwestern University and internet entrepreneurship at the Wharton School of Business. I’m a serial entrepreneur who founded and advises startups and nonprofits. And I’m a rabid purist on the topic of marketing ethics.

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"Damn, I Wish I'd Thought of That!" is full of unusually useful ideas borrowed from the smartest marketers. Good marketing is more about brains than bucks. The best business ideas are easy to do, inexpensive, simple, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers.