Sadie Schabdach

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Artificial intelligence may be enjoying a shift from a niche technology to its current position as the digital marketing zeitgeist, but putting it into practice can still seem like a daunting proposition for retailers. Even Elon Musk, whose current scope of operations includes creating autonomous vehicles and mastering and monetizing space flight, has expressed some reservations about AI.

It’s natural for human beings to mistrust what we don’t understand. Because the decision processes of AI often involve complex algorithms, we’re not sure whether the results of those decisions will have the outcome we want. The reality, however, is that properly programmed AI has the capacity to process more data than a team of hundreds of humans working around the clock could ever hope to achieve.