New Instagram Direct Tempts You to Sext More

Snapchat, you have some competition.

If you've taken a picture of your dessert and thought, "This would look great in Amaro, but I don't want everyone to see this," you are in luck. Instagram has introduced Instagram Direct, which will allow users to send filtered photos directly to specific people. In a blog post today, the company acknowledged that there are "moments in our lives that we want to share, but that will be the most relevant only to a smaller group of people — an inside joke between friends captured on the go, a special family moment or even just one more photo of your new puppy. Instagram Direct helps you share these moments."

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The immediate reaction in the Cosmo office was, "Hellooooo, more nude pics," or as one editor said, "sexy sexts." But keep in mind that rule No. 2 of Instagram's terms hasn't changed: "You may not post violent, nude, partially nude, discriminatory, unlawful, infringing, hateful, pornographic or sexually suggestive photos or other content via the Service." Presumably, people will tempt fate and simply disregard this.