When the Lights Go Out

Anyone watching the Super Bowl last night saw a great game—and one of the greatest embarrassments in pro sports history: a power outage that halted play for a full half-hour.

As the eventual champion Baltimore Ravens and the San Francisco 49ers—and tens of thousands inside New Orleans' Superdome and millions watching on TV—waited, Oreo came up with an idea so brilliant and bold that it out and out won the night.

"Power out? No problem," the tweet read, along with a hastily put-together image of an ad showing an Oreo and the terrific tag line, "You can still dunk in the dark."

Thus far, C/Net reports, nearly 14,000 retweets have been reposted. Quick thinking during a strange moment at the Super Bowl.