Why Quality Content is Not Enough Today?

Are you overwhelm of the Internet?

It’s amazing how many people tried to get me to do this and to do that. How to make passive income! How to achieve the place of your dreams! How to make your first $30K in the first year! Yada…yada… I have never been more overwhelm than I am today.

I get tired seeing the same redundant things on the Internet. If I go to Google now, I can find bizillion of these answers saying the same thing over and over again.

Don’t get distracted with a lot of noise on the Internet. If you have set your goals this year on specific things to do, stick with it. The Internet is full of hype and a bunch of people who are always trying to sell you things to join them on making money, taking courses, signing up for new affiliates, etc.

If you are a brand new blogger, this can be overwhelming. You don’t know where to turn to or who to listen to. Everyone is inviting you to Lala Land promising you this and that. The fact is money online doesn’t come overnight. It takes a lot of time, hard work, consistency, and dedication.

Every single time new social media are being introduce. You don’t know where to go. You don’t know which one to pick. Everyone promise you this and that. Your head is spinning and do not know exactly which where to go and which one to pick.

What is your goal this year?

Ask yourself. What do I want to accomplish this year? How do I target these goals? What is my true passion in life? Do I just do things for the sake of money? Or money or not will I still be doing what I’m doing now?

What is your answer?

I’m sure that by talking to yourself you will find an answer deep within you. There will come a time when the light turns on and you get that “aha” moments. The thing about this is, money becomes easier when you do something you are passionate about.

Whether this is fashion, hairstyle, or the latest gadgets…you just have to have that passion or you will never make it in the world of blogosphere. If your only reason is to “make money online” then you are heading for the fall. Business online takes time to accomplish. Traffic takes time to develop.

In today’s world it’s very hard to reach the top…

…specially in the year of 2014. Seven years ago, perhaps it’s enough to just have quality content and you make it to the top of search engine and you make money! But now, it takes more than that. You combined the YouTube, Blogging, and Podcasting…targeting all areas of audiences out there. But then you still have the social media. You have to promote your post still and keep up with your followers specially if they shared your posts, you can thank them via social media!

Rob Cubbon said that there are 400 million bloggers and only 400 thousand podcasters! The Internet is so saturated with millions of bloggers every year, sharing the same content over and over again. Even if you are writing that “Quality Content” it is not enough. Lisa Irby said, it should be “Engagement Content” instead of “Quality Content”. What is quality content if you have no traffic coming to you?

No matter how hard you tried writing that article with quality content, there are tons of the same information on the Internet. If these people are getting 2,000 views a month and you’re just beginning, you will get lost in the crowd. Your content will never be found.

So instead of hassling on the Internet…I mean I didn’t say you should stop blogging, but blogging nowadays is just the side dish. It’s like your sidekick when you are doing your YouTube or Podcast. You can always refer them BACK to your blog when you are talking in your YouTube or Podcast.

What I’m saying is…go with the low competition but very high in demand. YouTube is highly in demand. But even that, there are 1.2 million YouTubers being born each year. Thousands of YouTube every minute. But there are not too many Podcasters. And this my friends is the wave of the future!

There are 1 billion smartphone users!

Mobile device is the wave of the future. How many times do you take your smartphone with you even just going to the bathroom? I know I do. I cannot live without my iPhone. I take it everywhere! If I lose it, I’m gone too. And so yeah…that little computer in your hand is the wave of the future! So better start now…doing podcast in the year 2014 — The Year of the Podcast.

If podcast is not your cup of tea, then you better have a very interesting content that is “engaging” and something that can evoke or elicit response from your audience. Make it interesting. Be creative. Put more images. Perhaps make humor and be funny. I don’t know, be my guest, sky is the limit.

Lisa Irby just hit the nail on the head. She talks about a lot of other things but the main thing that really caught my attention is, that some people are still wasting their time getting that FREE wordpress theme or signing up the third party like wordpress.com and creating their blog their for their business!

What a waste of time and energy. Plus later on if you decide to get your real dot com domain and redirect them to your new website, you lose your followers! They don’t know where to follow you. Because of that 301 redirects, this is a pain in the ass! PLEASE BE WISE AND DO NOT GET A FREE FLATFORM OR FREE WORDPRESS THEME. You are losing your audience as well as your SEO!

If you’re going to do it in the beginning, do it right from the start.

…another interesting post from Adrienne Smith. Just write great content, right? Not anymore. Jon Morrow said that “in order for me to write great content it should include drama, data, depth and design.” While I’m not really quite too gungho about the drama but I think the data, depth, and design are very important.

Go a mile or two more. Some people put statistics. Or write an eBook. Or maybe start your own YouTube channel. It could be podcasting. Whatever tickles your pink, if you don’t feel right doing it, it’s not going to work. So how do you go the extra mile to compete with 400 bloggers who are craving as much attention as you are? What are your thoughts? Give me your feedback.

[ Transcript ]

Hello everybody this is Angela from angelamccall.com. Today is very, very hot here in Fresno and I don’t appreciate it.

Oh, Winter please come! It’s so hot out there my air condition is blasting and the lamp pointing at my face is hot. I am sweating.

Anyways, but I’ve been doing this video now for like how long…I’ve been…maybe this is now for the 10th take. It’s amazing, sometimes I just can’t seem to record a perfect video! What is wrong today! Jon Morrow said that “

Specifically, I don’t really have anything…a topic that…what I was going to specifically say today. But I want to tell you I read a couple of blogs. One is from Lisa Irby and the other one is from Adrienne Smith. And it’s so interesting, even SEM Rush is talking about “quality content”.

Why quality content is not enough today?

Seven years ago, it’s so easy to reach success. Or you can make money so easily just by having quality content. Now, quality content becomes so regular. And it’s not as important because there are so many people out there who are blogging.

As I read Rob Cubbon’s blog, he said that there are 400 million, that is million okay? 400 million Bloggers. And 1.2 YouTubers. And there’s only 400 thousand Podcasters.

So if you are not into podcasting, maybe you might want to start that and reach a different type of audience out there because…well, I’ve been thinking maybe someday I’d like to do the podcast. But I’ve been doing my research on this.

And I’ve been shopping for microphones like the Blue Yeti or maybe RODE NT1. You know professional microphone. Both that I can use for singing and podcasting. So I don’t want to spend the money just for the sake of spending the money. If I’m going to spend $500 dollars, I might as well just get the whole entire studio here.

Ah, the Blue Yeti is pretty good. It’s not as expensive. Maybe you can get one of those for like $80 to $100. The Blue Yeti microphone…Blue Yeti microphone PRO…is the one that could attach to your USB and XLR. So that’s the one I wanted to get.

So I’ve been researching for microphones for…what can I do in this podcast. It’s not as easy as I thought. I mean it’s not as cheap as I thought. I mean it cost money. So if I’m going to buy the microphone, I better stick with podcast, right? But if not I probably will just use it for singing ‘cause I like that professional sound.

Anyways, like I said, there are 400 million Bloggers. 1.2 YouTubers. And only 400 thousand Podcasters. If podcast is not your cup of tea, then perhaps maybe you might want to address yourself to create a unique content, be creative, put more image in there because…if you want to stand out, it’s very very hard to make it in 2014.

This is actually the Year of Podcasters. There’s not too many people is doing it because it’s not as easy and it’s not as cheap either.

A lot of people are doing YouTube, there’s probably like thousands of brand new YouTube every single minute. So you actually…you’re competing with these people!

So anyways, I wrote that besides quality content, I think the best way to stand out is by doing guest posting and make sure that your content is interesting.

It says that…someone said that, it only takes 12 seconds to get someone’s attention on the Internet specially on YouTube. If you’re going to create a video make sure in that 12 seconds it’s very interesting. Otherwise, you’re losing audience, you’re losing people.

There are actually 4 main search engine. The Amazon.com, if you write an eBook that is a search engine. Also YouTube is a search engine. And the Podcast iTunes is also a search engine.

So besides Google you have these three other things…of course…

So anyways, I wrote a little bit for today, so I hope you read it and tell me what you think about the Quality Content of today. What is your idea? Or what is your thoughts about this? Make sure just leave me a comment okay?…I’ll talk to you later. Bye.

Comments

I’ve known that for a long time, you know. Quality content IS NOT enough, because no matter how good your content, if no one knows about it, it will do no good. I know it for a personal fact 🙂 To this day, I’m not getting nearly the traffic that I know my content deserves.

I want to try pod casts, but I’m not going to spend money for this or any other tools for now. Even for videos, I haven’t got anything fancy yet, but I can still do decent videos this way, and I know we can do podcasts for free too.

You’re right. Quality content is not enough in 2014. Technology have changed the pace of marketing. I don’t know how long you’ve been online, but seems like I am seeing a fairly amount of good traffic in your blog. People are reading your posts and commenting in your blog.

Podcasting is more expensive than Video Making. At least, every computer nowadays have its own video software you can use for free, and upload for free like in YouTube . But I’ve learn in podcasting, you have to have its own domain to store all your MP3. I thought iTunes stores it, but they are only pulling the FEED from your domain and display your MP3 thru their channels. That’s how it works.

I’ve been told that it cost about $15/month for a hosting service just for MP3. I don’t even pay that much on hosting my domain. I pay a flat fee a year to save money. I don’t think I can afford another recurring billing a month. So podcasting might take a little while for me. Soon but not soon enough. Anyway, my friend, I appreciate you coming over and commenting on my blog. Have a great weekend.

You are so right, the challenge is immense! There are a few ways I try to stand out every day on the internet and it all starts with one foundational questions: “What problem are you solving?”

99% or more of the businesses out there cannot answer that question. I don’t care what you’re business is; you are solving a problem or in all likely hood many, many problems. The struggle is because they don’t know, they have to default to what they do. Can you imagine if that were toilet paper? LOL…

Once you establish that, you now know how to identify your audience and wrap your product and services around the right messaging.

That’s just step 1 – but it is so critical, transforming, and powerful. Then, market, market, market, distribute, connect and engage.

You will be amazed to learn problems you solve for people you didn’t even know you were solving.

Welcome in my blog! 🙂 I am flabbergasted to see you here! Wow, you’re cool. Yes, that is a good question to ask yourself everyday, “What problem are you solving?”

It’s all about your clients and readers. Not about you. They come to your blog to get some answers and if you can give what they are looking for, they will keep coming back.

Yup. That funnel thing…you need to wrap it up somehow. Choose the right kind of product. The product that you bought or tried yourself. Or, the product that has a high rating, something you really believe in. Lying to your readers is not going to help. Can’t fake it either.

For me, the biggest success is the connection. Steve Scott said the 80/20 rule. You promote other bloggers 80% of the time, and you 20% of the time. If you give more, you get more. Eventually, those you are promoting will get your attention and wants to find out who is this person that keeps tweeting or sharing your posts. It works for me 99% of the time!

Sometimes, when I write a new post, I am doubtful. Or when I create a new video, I’m asking myself, “Maybe a lot of people heard about this already.” But then not. Some people are really appreciative what you have to share with them, they end up thanking you for sharing that piece of info. So, many times things I thought people already know…they really don’t know yet. So problems solved.

Thank you for stopping by, Don. I am so honored to have your presence. It’s TGIF. I hope you have a wonderful weekend. Until later…

My pleasure. I really enjoyed the article and now the engagement. You’re so right, it doesn’t matter if it has been written before if they’ve never seen it. In fact, I was talking with a friend the other day and we were comparing some Disney movies. We noticed the common themes with Beauty and the Beast, Lion King, and Frozen. In many ways, they are the same story re-told.

I’m actually transitioning some of my language – we don’t just help people how to discover the problems they solve for their customers, we want to become your solution center.

Wow…me too. I am so glad I have met you. I am enjoying this engagement very much. That’s right. Same story retold but different scenery. It’s all about the “good and evil” and the good always win. I’m sure in Internet Marketing there is always that same “formula” that always wins. Different approach but same story.

We want to gain their trust and have that “Authority” and expertise with our own niche.

I think once you gained your audience’s trust, it’s easier to persuade someone to buy your products. I said “persuade” not “manipulate”. I believe there is a big difference.

I wonder what is good nowadays with all the noise that is going on in the internet. Indeed, so many people are writing good content but still not standing out and many think that their hard work is all in vain as they are just catching the wind.

Your post is great and very practical. You gave me also an idea to research pod casting. I hope it will be the last wave to catch as it is getting very hard to stick to something with so many trends coming to the scene.

Thanks Angela for the great information and statistics. Have yourself a great weekend!!!!

Guess, when I was reading Don Purdum’s post about this person who have been blogging now for like a year and NO TRAFFIC. She said she was writing quality content and yet nobody came to read her blog. And that’s because you can’t write it and sit around. You have to promote your post like getting into some community or social media. Connect with others!

I’m still thinking about podcasting. But I’m not sure I want to spend $15/month just for an extra cost hosting my MP3. Guess, iTunes pull all your feeds on these MP3’s and shares it on their channel, your channel you created on iTunes. iTunes will not be hosting your MP3…you are! So this is an extra expense I’m still not sure about. So far, I like doing my Video Blogging, it’s CHEAPER and hosting it on YouTube is also FREE.

Ah, you poor thing. I’ve been there before when it felt like I wasted my entire day trying to shoot a video and I started over and over and over and over again. It is so frustrating trying to get it just right but you did great, especially with the slicing. See, you’re becoming quite the pro girl.

Thank you for the mention, I was very surprised to hear that you shared my recent thoughts about this as well. I know and have known that content alone is not enough. Things are changing but with all the different avenues that we can take I still think we have to do what’s best for us.

For me, I don’t enjoy podcasts mainly because I just do not have the time to listen to them. Most of them are around an hour long. Don’t get me wrong, I KNOW they provide great information for us but I’m not in my car a lot or have spare time on my hands to listen to even one a day. I’ll be honest with you. When I walk away from this computer at night I’m doing my best to shut my brain off from all of it. Blogging, content, everything. If I don’t I’ll never wind down in order to get some darn sleep. So listening to them before I go to bed is worse for me.

I also know that people view their information in different forms so some might not like the written work and they would prefer the audio or video. Although we might write for our specific audience they may like to view it differently and that’s just an issue we all have to find out how to resolve.

Great share though my dear and bravo on the video making. Yep, you’ve headed over to the pro side now girl. Own it! 😉

No problem. It was my pleasure! to share interesting post such as yours. In this saturated market, you’re right, we have to do the best for us. The best way to connect and engage!

Some people are not into podcasting. Some are not into video making. I think whatever suits us best, the things we like to do is what will count most. You don’t want to start video blogging or podcasting, knowing the next time it’s time to post another, you’d be saying, “Um, I have to post a podcast.” I think the key online is to “have fun with what you’re doing”…otherwise, if this is like a chore, it’s like you’re pulling your hair or your teeth out.

With me, it’s prolly good to switch to podcast. I don’t have to read, I just listen…specially driving away going to my Meet-up Group. Or picking up Rachel from school. Sometimes, it’s easier for me to get my attention span together, just listening. We all have our own preference. Besides, podcast is NOT FREE. It cost money to get that extra hosting service just for your MP3. So yeah, something to really think about. I don’t wanna do it and then quit in 6 months. haha…I’m happy with my Video Blogging so far. Podcasting is something I really have to think about…need commitment here.

Thank you so much for coming by and adding value to my post. I appreciate all of your comments and opinions. I’m a pro? hahaha…you’re too cute!

Now matter how good content is, it will not get “out there” unless we put it out on many different platforms. We need to share it with as much social media as possible. Plus have others’ share our content too! I find that Youtube is an excellent way to get our content out there.

I usually have a “theme”….I write a blog post and then on my FB Page, post up things that are congruent to that post by a quote, a question, an image, and also on Google+ All liking to my latest post.

Mary Smith has a famous saying that goes like this: “Content is King, but Engagement is Queen, and she rules the house.” So keeping that in mind, Engagement is so important getting our content out there.

I couldn’t agree with you more. We need to share it in social media. Do the 80/20 rule. Promote 80% of your friends blog posts and only 20% of yours. Interact with other bloggers…meaning read 5 blogs a day, comment 5 times a day…that’s what I did in the beginning and it worked well.

Having a quote, question, or an image to evoke respond from your followers and readers is a GREAT way to engage with them in any way. Yes, you hit the target.

Hahaha…I love Mary’s quote. I have to remember that. Like Lisa Irby said…she feels guilty for saying something in the past that all you need is “quality content”…she is now changing that to “engagement content” instead. Some people don’t really have that killer content but because they “engage” with their readers, read other people’s blogs, leaving comments on their blogs…gives you great dividends. What is great content without engagement? It’s like having your coffee without cream. Yuck. LOL

Aaaaaaawwwww….thank you. So sweet of you to say that. Means a lot to me. <3 Thank you girlfriend for leaving me your valuable comment. Have a nice weekend.

You are right in when we start blogging then we find a bunch of people who try to manipulate us by fake promises.
Being a newbie it’s really important to learn about these things.
The questions you have brought us to ask ourselves are striking and can bring any blogger to the right track. I always think as for what I am writing blog posts?
After reading many motivational posts I have got something to work for.:)

I have read that most of people just write for making money. Sometime this tendency may tend then towards failure because forget to take care of their blog’s quality, appearance and many other things.
I agree quality is not the thing which matters for any blog. There are many other things which matter.
You have described them in brief which can help many beginners.

That’s right. I used to get sucked in so many people are trying to lure me to do this and that. Until one day I just had to throw off my towel. You’ve heard enough and you must FOCUS back to where you started in the first place. Stick with your plans. Don’t read too many books, it’ll drive you crazy! Read enough *ONLY* what you can handle. Don’t bite more than you could chew.

The people who are just writing for the sake of money really just turns me OFF. I’ve seen it on some. Some people they’d write less than 300 words and their blogs are plastered with banners after banners. WHAT A BIG TURN OFF. And you know these type of people do not last on the Internet. They are here now and gone tomorrow! Anyway, I appreciate your feedback.

Thank you for stopping by and taking the time to comment on my blog. This is greatly appreciated. Have a nice weekend.

I like that “Engagement Content”… that’s a really great way to put it. If your content isn’t engaging then what else do you have? I believe it wouldn’t be quality if it wasn’t engaging.

There is so much noise on the internet that it’s a given that you get buried in it. One thing I’ve done this year was focus on small groups and work on what is considered “the tedious things” within my blog as time progress. So far, I’ve been getting results as far as my metrics. The only thing I need to work on is the promotion which I need to find sites that are within my niche! This is key to find visitors that will engage with you!

Once you have all of this set up, then you’ll feel more aligned. At least I did compared to years prior! Thanks for sharing and I hope you’re having a great week despite that hot weather up there in Fresno 😉sherman smith recently posted…Why Your Free Blog Theme Can Give You ProblemsTwitter: shermanksmith75

Yes, we gotta have that “Engagement Content” instead. Quality Content is useless without an audience. So the Social Media still plays an important role in our engagement as well as interacting with other Bloggers on the Internet. Reading them & commenting on their blogs too.

That sounds great, Sherman. So far, what I have been doing is concentrate more on my Meet-Up groups, face-to-face! I don’t make money on blogging and it will not put the “bread and butter” on the table, so I need to get real clients offline. Eventually, I will be having real products such as: ebooks, courses on Udemy, and perhaps membership in my domain, will see…

Rob Cubbon (my fella graphic designer friend in UK who’s doing this online for 7 years now…and who’s worked with over 200 clients online) said to me that I need to put more of my effort on developing my site. Also meet-up groups helps too, which he’s doing as well. So I feel like I’m in the right track. Anyway, thank you for stopping by and commenting on my blog. You rock!!! Have a great week ahead of you. Today, it might rain in Fresno. 🙂

It’s good to see you here!! 🙂 You know podcasting is not for everyone. What I heard from everyone else is, if you’re not having fun podcasting then this is not the format for you. You have to have FUN or else podcasting is such a DRAG. Same thing on Blogging, or Video Making…you just have to have fun doing this. With me tho, I was pushing onto my comfort zone doing the Video Blogging Challenge. I wasn’t comfortable talking in front of the camera, but then later I started to like it more & more. And I thought it’s really FUN. And so I’m keeping it up.

I haven’t read any of your books. But yeah if this is your expertise, stick to it.

Quality content is always best but yes, it is not enough to depend just into it. If we want to get the most out of our blog we need more than just quality content (publish and wait). We need to be creative in making our content spread the value to the people.

Quality content is King, but Engagement is Queen, and she rules the house! What is quality content without the audience? We should have a content that creates “intimate” connection with our readers. This one is the most effective.

Bit late picking up on this one LOL. That’s so right – I made the mistake of spending AGES writing blog posts, and did it daily for quite a while, but I was spending so much time doing that I was neglecting the engagement side of blogging, with predictable results (or lack of…).

We live and learn and over the last few weeks I’ve been adjusting my approach and finding it better in all respects.

Better late than never. LOL. Ahuh, that’s right. Quality Content is not enough in today’s world. It should be “Engagement Content” because that’s what you want — relationship… relationship… relationship… Engaging with your readers is *NEVER* a waste of time.

If I am to advertise somewhere. I would pick a friend first to advertise my page. But then I wouldn’t sponsor someone who I didn’t know. So I believe that through “engagement” creates deeper intimate relationship with your readers, followers, and/or friends. And yes, we live and learn. Thank you for leaving me your comment. I always appreciate you being very thoughtful of me.

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