Basic On-Site SEO Tips And What Mistakes Not To Make

Search Engine Optimization, commonly known as SEO is a condition sine qua non in all forms of Internet business that are being conducted nowadays. Having that in regard, a lot of attention is being given to the off-page SEO, while at the same time a great number of web masters often forget to implement some basic but very important on-site SEO rules. Here are eight of them, that shouldn’t be neglected:

1. Use h1 and h2 tags properly

These tags are not only there to help differentiate layout of your web page. They are also a sign to search engine spiders to give higher importance to the text between these tags. Do not abuse these tags, or you’ll send both your visitors and search engine robots away. Only put really important sections of your site under

2. If your site is clustered with useless code, clean it up

There are many XHTML validators that will help you determine if your code is readable. One of the common mistakes people make is to simply paste the text they wrote in Microsoft Office into their WordPress site. This results in gibberish code that is unreadable by robots.

3. Use proper internal linking

Your website first of all needs to be user-friendly and easy to navigate. Organize your site well and link between its sections, using appropriate keywords as anchor text.

4. Keep Footer links at a minimum

These receive very little or no attention from search engines. Apart from site navigation purpose, they don’t have any other. For SEO geebung purposes do not use this part of the page.

5. Avoid using images as links

Search engines give textual links more advantage. If you forget to add alt tags to your images the links on them have no use at all.

6. Keep URLs easy-to-read

It is important that you give enough attention not only to your domain and content. URL strings, if constructed properly can significantly improve your ranking.

7. Use ‘no archive’ and ‘no follow’ tags

There is no need for search engines to crawl and index every single thing on your website. There is a lot of useless images and duplicate content induced by various CMS. Choose what content to index.

8. Be careful with the use of social bookmarking plugins

Some of them have over 100 pop up links and they can break the external link count of a page. Too many external links devalue all the links on a page. To be safe, you should make those social bookmarking icons ‘no follow’.