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This doll can be a boy, a girl, neither, or both. Mattel, the same company that created Barbie, calls it the world’s first gender-neutral doll and hopes to redefine who gets to play with what, erasing the traditional taboos.

“Toys are a reflection of culture and as the world continues to celebrate the positive impact of inclusivity, we felt it was time to create a doll line free of labels,” Kim Culmone, Senior Vice President of Mattel Fashion Doll Design said.

The versatile dolls are available in a variety of skin tones. They can be styled with a long-haired wig and dressed in pants, a skirt or shorts, as well as three different styles of shoes, sunglasses and other accessories. Like TIME noted, the 11-inch dolls’ “lips are not too full, the eyelashes not too long and fluttery, the jaw not too wide. There are no Barbie-like breasts or broad, Ken-like shoulders,” the magazine said.

For quite some time, millennial parents have pushed back against gender stereotypes in toy. And major sellers have been listening. Their buying habits already influenced Disney banish “boys” and “girls” labels from its children’s costumes, inviting girls to dress as Captain America and boys as Belle. Last year, Mattel also did away with “boys” and “girls” toy divisions, replacing them with non-gendered sections, for example, dolls or cars.

These dolls should sell $29.99 a pop, with the slogan “A doll line designed to keep labels out and invite everyone in.” With this move, the company is betting on where it thinks the country is going, even if it means alienating a substantial portion of their buyers. According to a Pew Research survey, while 76% of the public supports parents’ steering girls to toys and activities traditionally associated with boys, only 64% endorse steering boys toward toys and activities associated with girls.

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Rokas is a writer at Bored Panda with a BA in Communication. After working for a sculptor, he fell in love with visual storytelling and enjoys covering everything from TV shows (any Sopranos fans out there?) to photography. Throughout his years in Bored Panda, over 235 million people have read the posts he's written, which is probably more than he could count to.

this isn't supposed to be a political statement, it's just a doll that gives kids more ways to play, more characters to make. nowhere does it say that children are being encouraged to change genders, some people look at an article with the word "gender" in it and write an angry comment about how western civilization is being destroyed because of all the evil transgenders influencing children!!!! or something like that. no, it's a doll that is giving children a CHOICE of what they want to dress their doll up or play with, if you think it's supposed to be malicious, take a break from the internet.

Exactly, other than the physical differences there is nothing separating them. Girl can have short hair or long hair, same with boys. People can dress however they want, there are no rules (excluding indecent exposure obviously). Everyone can participate in whatever activities and choose whatever career they would like. BE WHO YOU ARE! If anyone tells you that that is wrong, they are just small minded sad excuses of human being who think that we should all be gender stereotypical robots who only do as they are programmed.

Yes! Toys should never be linked to gender. Children just want to have fun, and if they discover something about themselves in the process, then thats a bonus!! that doesnt mean strictly label all toys and limit their childhood.

I don't think they're doing it to be malicious. I think they're doing it because capitalism and the pressure from all these retarded feminists and LGBTQ123AIP#MeToo members freaking out about... Somethin. Consider this: When you explain physics to a child, do you go with String Theory and risk confusing the child, or do you stick with the apple falling to explain gravity, albeit being simple? It's an easier concept for children to grasp without them questioning their ego. If your outraged concern is actually about choice and not catharsis, how do you make a truck, a predominantly boys toy, gender neutral so girls can have more "choice"? Why are they only doing it with Barbies, a human, and not Hot Wheels? Are you saying that children ONLY have a choice of playing with humanoid toys and they NEED more choice because other toys aren't available? You jump on people assuming they are being malicious when it's certainly clear you post is just virtue signalling "I ACCEPT YOU!" post.

Stfu people like you piss me
Off do you idiots ever think maybe WOW MAYBE SHE HAS BOOBS CAUSE SHE A FUCKING WOMAN wow amazing I know maybe if you looked more. Into it like an intellectual and maybe watched the documentary a woman created and made the design for bar by to power girls imagination on. Styling dolls stop complaining about people on TV and animated characters and toys that are women and have boobs

When Barbie was created in the 50s the curvy woman was all over, especially in Hollywood (where the creator of Barbie got her inspection from) hence the big boobs, tiny waist, thin long legs, etc. But nowadays those attributes are not as important to society and having a doll reflect something other than a “curvy woman” is t the norm.

... it's those PC pushers like those FemiNazi hypocrites, whom are blackmailing toy makers with excuses like body-shaming, if they don't go along with what these single frustrated 'women' demand. And so they succumbed.

I love this. I love the idea that a doll can be so versatile, that kids can create a toy that reflects them or their friends and not have to worry about if it's a toy coded for girls or boys. Forget the gender neutral aspect of it for a minute and remember it's a toy for kids who are generally not as aware of or hung up on ideas of gender or sexuality as their adult caretakers may be. This is a toy they can mod and play with to better reflect themselves or what their current likes are. I think it's an awesome idea.

You are *really* obsessed with snap on penises. You know, you can actually order strap-on snap-ons through the adult novelties section of Amazon, where they belong, instead of sexualizing a children's toy, which is just creepy.

this isn't supposed to be a political statement, it's just a doll that gives kids more ways to play, more characters to make. nowhere does it say that children are being encouraged to change genders, some people look at an article with the word "gender" in it and write an angry comment about how western civilization is being destroyed because of all the evil transgenders influencing children!!!! or something like that. no, it's a doll that is giving children a CHOICE of what they want to dress their doll up or play with, if you think it's supposed to be malicious, take a break from the internet.

Exactly, other than the physical differences there is nothing separating them. Girl can have short hair or long hair, same with boys. People can dress however they want, there are no rules (excluding indecent exposure obviously). Everyone can participate in whatever activities and choose whatever career they would like. BE WHO YOU ARE! If anyone tells you that that is wrong, they are just small minded sad excuses of human being who think that we should all be gender stereotypical robots who only do as they are programmed.

Yes! Toys should never be linked to gender. Children just want to have fun, and if they discover something about themselves in the process, then thats a bonus!! that doesnt mean strictly label all toys and limit their childhood.

I don't think they're doing it to be malicious. I think they're doing it because capitalism and the pressure from all these retarded feminists and LGBTQ123AIP#MeToo members freaking out about... Somethin. Consider this: When you explain physics to a child, do you go with String Theory and risk confusing the child, or do you stick with the apple falling to explain gravity, albeit being simple? It's an easier concept for children to grasp without them questioning their ego. If your outraged concern is actually about choice and not catharsis, how do you make a truck, a predominantly boys toy, gender neutral so girls can have more "choice"? Why are they only doing it with Barbies, a human, and not Hot Wheels? Are you saying that children ONLY have a choice of playing with humanoid toys and they NEED more choice because other toys aren't available? You jump on people assuming they are being malicious when it's certainly clear you post is just virtue signalling "I ACCEPT YOU!" post.

Stfu people like you piss me
Off do you idiots ever think maybe WOW MAYBE SHE HAS BOOBS CAUSE SHE A FUCKING WOMAN wow amazing I know maybe if you looked more. Into it like an intellectual and maybe watched the documentary a woman created and made the design for bar by to power girls imagination on. Styling dolls stop complaining about people on TV and animated characters and toys that are women and have boobs

When Barbie was created in the 50s the curvy woman was all over, especially in Hollywood (where the creator of Barbie got her inspection from) hence the big boobs, tiny waist, thin long legs, etc. But nowadays those attributes are not as important to society and having a doll reflect something other than a “curvy woman” is t the norm.

... it's those PC pushers like those FemiNazi hypocrites, whom are blackmailing toy makers with excuses like body-shaming, if they don't go along with what these single frustrated 'women' demand. And so they succumbed.

I love this. I love the idea that a doll can be so versatile, that kids can create a toy that reflects them or their friends and not have to worry about if it's a toy coded for girls or boys. Forget the gender neutral aspect of it for a minute and remember it's a toy for kids who are generally not as aware of or hung up on ideas of gender or sexuality as their adult caretakers may be. This is a toy they can mod and play with to better reflect themselves or what their current likes are. I think it's an awesome idea.

You are *really* obsessed with snap on penises. You know, you can actually order strap-on snap-ons through the adult novelties section of Amazon, where they belong, instead of sexualizing a children's toy, which is just creepy.