06.07.2017

THE FOOTBALL BROADCAST BUBBLE

Mongoose Director, Rupert Pratt, comments on whether we are seeing a change in commercial attitude to football broadcasting rights in iSport Connect.

Huddersfield Town’s successful promotion from the English Football League to the Premier League was a fairy tale story for the sport; a grass roots club, grown and financed from the bottom up.

The Terriers’ rise follows Brighton’s successful Championship campaign and Bournemouth’s similar ascent in recent years.

Promotion will be worth between $220m and $375m to Huddersfield thanks to the rise in Premier League TV rights. The figure breaks down as approximately $123m for the 2017/18 season – mostly from central distributions but also increased commercial activity and gate receipts – and $97m in guaranteed parachute payments if relegated.

With broadcast revenue continuing to fuel the finances of the sport to unprecedented levels, there are a number of considerations for football and sport in general. As any business will know, there are huge risks when being so reliant on one revenue stream for growth and – more importantly – survival.

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