Baker joins the firm with more than two decades worth of financial experience in the Middle East.

London-based financial trading provider ICM Capital, which rebranded last month to ICM.com, has revealed to Finance Magnates exclusively that it has appointed finance industry veteran ElHassan Ali Baker as its new Regional Manager for the MENA (the Middle East and North Africa)region.

Baker joins the firm with more than two decades worth of experience in the Middle East. His experience and thorough understanding of the market will be vital to help develop ICM.com in the area. Together with Baker, the firm aims to become a financial service powerhouse in the region.

Before joining ICM.com, Baker worked in a variety of key positions in numerous financial institutions. He has gone on to build a reputation of being a knowledgeable finance professional, the statement says.

Commenting on the appointment, Shoaib Abedi, the Founder of ICM said: “as the organization looks to make a stronger impact in the MENA region, the importance of the Regional Manager will be immense in ICM’s future business growth strategy.”

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“Baker’s resources, industry relationships, and capabilities will certainly play a crucial role as ICM.com continues to extend their reach and strengthen their position in the regional market. Baker’s expertise and success within the industry fits the bill perfectly.”

Speaking on his new role, Baker added: “I am looking forward to adding value to ICM.com through my network of traders and the deep understanding I have of the region. Having acquired diversified experience in different countries in the region, my focus will be on ensuring the delivery of the best added value forex trading services and on the ground support for our clients.”

ICM CapitalrRebrands to ICM.com

In August, Finance Magnates reported that ICM Capital rebranded itself to ICM.com to represent all of the firm’s group entities under one brand. At the time, the firm unveiled a new logo and a redesigned website.

According to the statement, which was given exclusively to Finance Magnates, the new brand will be the global face for the broker as it continues its expansion into new markets. It also follows on the heels of solid financial performance by ICM UK in the 2014-2015 and 2016-2017 fiscal years.