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Channeling Dr. Seuss, Events for Gen X & Y and More

This week’s Apricot Jam round-up includes 5 posts that offer insight into boards and fundraising Dr. Seuss-style; how Gen X and Y are impacting events; strategic planning for associations; and tips for content marketing for member recruitment.

More transparency, more engagement and more education: these are some of the features Generations X and Y are looking for in exhibitions and events, according to new research by Amsterdam RAI.

...To make events future-proof, we need to deal with new expectations from current and future target groups. Generation X (35-50 years old) and Y (20-35 years old) are either current event visitors and/or on our wish list for future events.

...In essence, both generations require new models of interaction. Meeting and events are more than just a stand alone, one-off activity: they have an important role in communities and year-round dialogues. We can expect a change in event formats, a continuing growing role of technology and a focus on participation.

Generation X is the first generation to fully embrace the need for lifelong learning and they show every sign of continuing their pursuit of quality education that will make them competitive in the workplace.

... Far from being outdated, we are actually on the cusp of being able to provide educational solutions that can satisfy Generation X members and the younger generations that will follow.

For all the debate about whether strategic planning is effective—or whether it might need a new name—there’s little dispute that having strategic thinkers at the helm of an organization is critical. Indeed, that’s one of the signature differences between associations that do big things and those that just coast along, according to a recent study.

... Overall, the study’s authors argue, the most successful organizations are the most strategic ones, and the ones that are most disciplined about adhering to the plans they create.

Want more non-profit and membership links?

This is just a taste of the Delicious collection of membership and non-profit posts and articles we’ve bookmarked on Apricot Jam lately. You can check out the latest posts on topics such as: Membership, Volunteers, Communications, Events, Social Media, Leadership and Fundraising.

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