July did reasonably well, thanks mostly to The Secret Life of Pets, which will top $300 million shortly and could earn double its nearest competitor when all is said and done. That said, there were also a quartet of $100 million hits as well, so the month had good depth as well. August isn’t as lucky. There is one film that is expected to earn $100 million during its opening weekend, Suicide Squad, and one more that is expected to reach $100 million in total, Pete’s Dragon. There could be a surprise hit among the rest of the releases, (my long shot with a shot is Sausage Party) but for the most part, the rest of the wide releases would be happy with just $50 million at the box office. Last August was a disaster and Straight Outta Compton was the only hit of the month. Unless Suicide Squad bombs compared to expectations, 2016 will come out ahead in the year-over-year comparison.
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