Image via Wikipedia. Around 2009, small business followed the lead of big businesses and created pages on social network sites right and left. They might have heard somewhere on the Internet that social network is a great way to reach customers and profiles are free to set up, so why not? lot of those pages are graveyards now. Put some time into it. Run an advertising campaign.

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SAZBEAN

JANUARY 13, 2014

[Wikipedia] 7 Benefits of Using Lead Generation Software

'Deutsch: Konnopkes Imbiss, Schönhauser Allee, Berlin (Photo credit: Wikipedia) Take a moment to think about how your business markets its services or products. In the same way that driving sales is hugely important, the manner in which you market your business also has a direct impact on your own success. This is where lead generation software can be invaluable.

English: Jack Dorsey and Barack Obama at Twitter Town Hall in July 2011 (Photo credit: Wikipedia). The age that we live in is dictated by multiple forms of digital communication. We are always connected to the world around us through social networks like Facebook, Twitter, and LinkedIn. When you connect with an influential user, you ultimately increase your influence and reach. PeerIndex.

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SAZBEAN

JUNE 3, 2014

[Wikipedia] Five Tactics to Build a Strong Brand Presence Online

Photo credit: Wikipedia). 'The visual brand identity manual for Mobil Oil (developed by Chermayeff & Geismar), one of the first visual identities to integrate logotype, icon, alphabet, color palette, and station architecture to create a comprehensive consumer brand experience. Put time and effort into the five following tactics and watch your brand’s internet presence flourish.

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SAZBEAN

JULY 15, 2014

[Wikipedia] 5 Tips for Better Twitter Advertising

'(Photo credit: Wikipedia). Advertising on Twitter can be effective for increasing the size of your audience and also for sending traffic to your website. Besides knowing what your goal is, these tips will help you advertise better on Twitter… 1. Goal Impacts Type of Campaign. Deciding on your goal for your Twitter advertising will help you choose the right type of campaign. The promoted account campaign (followers campaign) is best for increasing your followers and building audience for the long term. Targeting Usernames vs Interest Categories. Good Messaging. Competitive Budget.

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SAZBEAN

DECEMBER 20, 2013

[Wikipedia] Business Intelligence Trends for 2014

'A segment of a social network (Photo credit: Wikipedia) Business Intelligence is rapidly evolving. There’s so much data, especially on social networks, that there’s almost too much (almost). Figuring out how to use, analyze and leverage all the data better and faster than competitors is going to be key. Knowing how to use business intelligence as a competitive tool is obvious.

'(Photo credit: Wikipedia) You carefully check your Halloween candy before you open it, right? Any sweets that look weird or suspicious get chucked in the trash. Well, the trash is also where marketing emails that are poorly designed, targeted and timed often end up. But your company’s branded emails and e-newsletters don’t have to. Not if you treat the people who receive them — your potential customers — to relevant, carefully-curated messages that resonate with them and, better yet, pique their interest in your products and services. Marketing Strategy
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'English: Example of Tahoma typeface (Photo credit: Wikipedia). Suvir Mirchandani, a teenager from Pittsburgh, recently came up with a way to save the government a lot of money. No, it doesn’t involve massive cuts to social programs or reductions in military spending. Rather, he wants to cut printing costs by changing the font the government uses for its publications. By switching the typeface for all publications to Garamond, Mirchandani estimates the federal and local governments could save millions of dollars each year. Overview of Typesetting. Readability vs. Aesthetics.
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[Wikipedia] Using Game Mechanics to Increase Engagement & Participation

World of Warcraft, an online MMORPG (massively multiplayer online role playing game) — think D&D online, has over 12 million players (according to Wikipedia ). One of my favorite discussions at UnGeeked Elite in Chicago was by Tom Tentoglou about Gamification, or adding game mechanics into business in order to increase engagement and participation. Gamification isn’t about building games (necessarily), it’s about using aspects of games that people find enticing. Popularity of Gaming. Gaming is massively popular. Motivations Differ. Examples of Gamification.
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Photo credit: Wikipedia) We’ve all seen the product page with a bullet list of features that scrolls and scrolls. 'English: One of the pavilions of the fruits and vegetables sector in the Rungis International Market, France. Français : Un des pavillons du secteur des fruits et légumes du marché international de Rungis, en France. As a customer, how does that help you make a purchase decision? If you’ve done your research or you happen to be very knowledgeable about every feature, then the list may inform your decision. Would the average customer know about these situations?
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'Business card origami (and kirigami) (Photo credit: Wikipedia) When you attend business networking events or conferences, you always bring plenty of business cards to hand out, right? Well, what about your online business card? Searching for a company’s website or the name of a person is a very common part of the purchase process. What does your website say about you? Easy to Understand When someone visits your website can they easily understand what it is you do and why they might want to choose you? There are specific questions they want to answer regarding their problem.
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