Monitoring, measuring and reporting

Lift the social media bonnet and take a good look at the engine. If you know how it is performing you can make it more efficient, more powerful and more valuable. Don’t lose sight of the social conversations. Measure only what you need to know so you can finesse your programme and drill into the detail to uncover your ROI

Monitoring and reporting

Using the top industry social data gathering tools, we track keywords, sentiment, competitors and topics. Combining analytical skills with community know-how, we are able to alert brands to potential issues and deliver accurate and regular reporting.

Measurement grid and KPIs

There are hundreds of metrics in social media. Even more when you expand into the digital touch points. At immediate future, we don’t do anything without considering measurement. We know what measures are likely to give us insight and which are just nice to have.

So we apply our knowledge and design measurement grids, prepare KPIs and benchmarks that will help brands quickly establish success. We design attribution models and correlation graphs that compare wider data points – and identify ROI and business value.

But there is more than measuring return on investment. You can also use metrics to optimise your social activity. Using our nine point performance framework, brands are able to continually improve performance: delivering better results, whilst maximising the investment in content.

Templates and dashboards

Too much data can be just as challenging as not enough. We distill the multitude of social information into clear concise reports. However, visual reporting makes it easy for brands to share results across a company. From templates to bespoke dashboards, immediate future will work with the best technologies to create insights dashboards that deliver relevant information for each department.

Beyond the standard format, these are developed after consultation and ensure that information is clear, clean and valuable to the business.

Having worked with immediate future for almost two years, it is clear that their social media knowledge is outstanding. They have constantly given strong counsel that has informed our strategy and aligned with our business goals. Their enthusiastic team has ‘raised the bar’ on social media management and their ideas and constant innovation delivers results beyond expectation

Adam WoolfMarketing director,
Indesit Company

IF has been a great support to us in developing our social presence across Europe, adding value with their thorough knowledge and skills in both planning and executing social activity.
I have no hesitation in highly recommending IF as a partner in Social Media strategy development. The team are conscientious, hardworking and always reliable.

Ruth CoatesCross Channel Marketing
Staples Europe

I was impressed with the impact of immediate future’s activity, the reach and influence that has been created through the tactics we employed was beyond our expectations. As a direct consequence we now see social media as an integral part of bmibaby’s activity.

Katherine HillHead of Communications, bmibaby

immediate future have been instrumental in helping us shape our social media strategy. Their rigorous process and strategic thinking helped us to begin to uncover the value of social media to our business.
This has given us the business case for more investment and deeper integration. IF are experts and I would recommend them to any brand who need guidance on social media.

Mandy WardHead of Digital Marketing, JD Williams Group

At every level, from search engine visibility and brand reputation to driving visits and sales to our website, the immediate future team amplified our online communications, generated advocacy and delivered tangible results.

Chris BishopOnline Marketing Manager, Hotel Chocolat

2013 was a major year in the development of our presence on social media and the way we engage with online audiences. We brought on immediate future, who have done fantastic work with us in building the quality of our content, the tone of voice we use and the strategy in how we use social media channels.This has resulted in substantial increases to our basic communities, our reach and our quality of engagement.