Tourism Ireland, Marketing the Island of Ireland Overseas

3M+ potential GB holidaymakers read about Waterford

07 Sep 2009

Waterford city and county featured in two attractive tourism promotions which appeared in leading British newspapers over the weekend (5th and 6th September). The colourful advertorials – titled A Life of Surprises and Off the Beaten Craic! – featured in the Mail on Sunday and The Sunday Times which have a combined circulation of approximately 3.3 million readers.

The Tourism Ireland initiative was designed to encourage GB visitors to come and discover the cities of Ireland this autumn – including Waterford, Cork, Galway, Limerick and Derry – highlighting the range of things to see and do, such as the Waterford Treasures at the Granary Museum and the Waterford Crystal Visitor Centre; as well as the many upcoming festivals and events, including the Imagine Arts Festival in October.

Niall Gibbons, Chief Executive of Tourism Ireland, said: “This year, it is more competitive than ever before in the Great Britain market and Tourism Ireland is out there fighting hard to win business for Waterford and the island of Ireland this autumn. These advertorials are just one element of our extensive €18 million autumn campaign – designed to highlight the range of things to see and do here and to keep our reputation as a welcoming and wonderful destination ‘front of mind’ for GB consumers who are presented with a world of choice on a daily basis.”

Tourism Ireland’s autumn marketing campaign, aimed at attracting overseas tourists to come and visit the island of Ireland this autumn, is being rolled out right now in Great Britain, North America and Mainland Europe. It is focusing particularly on promoting the incredible value for money offers provided by the tourism industry. According to Tourism Ireland, the September-December period traditionally yields as much as 30% of overall tourism business.