Wednesday, November 7, 2012

PRE-CONFERENCE WORKSHOP A: SELLING FINANCIAL SERVICES TO WOMEN

Moderator: Holly Buchanan, Author, SELLING FINANCIAL SERVICES TO WOMEN - WHAT MEN NEED TO KNOW AND EVEN WOMEN WILL BE SURPRISED TO LEARN

According to Prudential's Financial Experience & Behaviors Among Women study, 95 percent of women act as financial decision makers in the household. Women are earning, inheriting and controlling more money than ever. The March cover story of Time magazine proclaimed “The Richer Sex – Women are overtaking men as America’s breadwinners.” And more women than ever are starting and running businesses Yet women still feel the financial industry is ignoring them. This spells a huge opportunity for financial companies and professionals who get it right with women. Marketing to Women expert Holly Buchanan, author of Selling Financial Services To Women, shares specific tips on how to sell financial services to women, whether single or part of a couple.

Today’s topics will include

How focusing on women can help you attract, retain and get more business from your existing customers