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Sparkling Bottled Water Company Cleans Ocean – It is only fair to give industry credit

In all fairness the headline should read TRYS to clean ocean. Why do I even cover this story? Well plastic is a really really energy intensive industry. Second we made a big point of the Dutch Boy’s attempt to clean up the north Pacific Gyre. So it is only far to point out when industry is trying too. Though to be fair Sparkling Water tackled a much smaller (some would say manageable) problem.

SodaStream Builds Massive Marine Device to Collect Plastic Waste from the Ocean off the Coast of Honduras

CEO Daniel Birnbaum Leads 300 SodaStream Executives from Around the World, Local Youth and Environmental NGOs to Clean Caribbean Sea and Roatán Shores

AIRPORT CITY, Israel, Oct. 15, 2018 /PRNewswire/ — SodaStream International Ltd. (NASDAQ: SODA) today announced the launch of the “Holy Turtle” – a massive ocean contraption designed to clean plastic waste from open waters. The innovative device will be initially piloted today in the Caribbean Sea, off the coast of Roatán, Honduras, as part of a bold ocean clean-up lead by CEO Daniel Birnbaum. This is the first-known attempt of a commercial company to undertake a physical clean-up of trash from open waters. SodaStream’s clean-up delegation includes 150 SodaStream executives from 45 countries, international environmental specialists, NGO Plastic Soup Foundation and hundreds of children from 7 different local schools with local Honduran government officials.

The “Holy Turtle” is a 1,000 ft. long floating unit designed to be gently towed by two marine vessels along kilometers of open waters. The contraption is uniquely engineered to capture floating waste while its large vent holes act to protect wildlife. The device design was inspired by oil spill containment systems and was developed by ABBCO in Florida, USA, who are leading experts in oil spill containment.

SodaStream’s Roatán initiative was inspired by a video filmed by Caroline Powers in October 2017 featured on BBC highlighting underwater photography of a floating trash patch off the Caribbean coast of Roatán. Moved by the disturbing video, SodaStream CEO, Daniel Birnbaum, himself an experienced skipper and naval officer, lead a search for a solution to clean up this floating waste. Birnbaum noted, “We can’t clean up all the plastic waste on the planet, but we each need to do whatever we can. The most important thing is to commit ourselves to stop using single-use plastic.”