A great team is constantly stepping back to appraise its products. Every task is an opportunity to learn. Every deliverable is a minute fractal reflection of the team’s integrity. Successful teams are both amazed by and dissatisfied with their own work. The evolving quality aesthetic of the team incrementally guides its future development.

The effectiveness of a proposed strategy, the appeal of a marketing campaign, the usability of a prototype, the efficiency of a sub-system, or the clarity of an announcement, each of these mirrors the current state of the team.