Is it me or is the Violet Voss Ride or Die Eye Shadow Palette popping up everywhere on Instagram? All the beauty bloggers I follow, including MannyMUA and rhondacalifornia, are obsessed with this under-the-radar palette—and who could blame them? For $75, you get 45 different shimmery and matte shadows—all named after ladies who are probably in your life. (Sadly, there isn't a shade named after me.) Turns out even Demi Lovato is a fan. Last night, while catching up on puppy and carb-filled pics on my feed, I noticed her makeup artist, Jill Powell, listed the palette in the credits for the actress-singer's iHeartRadio Awards look.

Sure, the girl-power theme is enough for me to want to buy into the palette's hype. (I'd be lying if I said I haven't dreamed of having a palette with shadows exclusively named after my best friends.) But I wanted to learn more about the product now that I know it's celeb MUA–approved. What I found out is this thing flies off the digital shelves. Excitement around the palette's restock is just as real as the Too Faced Sweet Peach Palette. Luckily, the Violet Voss Ride or Die Eye Shadow Palette will be available again today.

According to all the beauty bloggers I follow and the several YouTube reviews I watched, the shadows are intensely pigmented and supersmooth. They're even formulated with jojoba oil to ensure a creamy, blendable texture. I'm most excited to try out the shade called Sarah, a gorgeous deep brick red. It seems perfect for re-creating one of my favorite Milan fashion week looks.