Skin and bones: creative cities and the transformation of an urban garment district

Abstract:

Set against rising levels of confidence within a new creative economy, creative industrial clusters are
increasingly emphasizing their roles as significant drivers of local economic development. Fashion is
recognised as one of these “creative industries”. As this multi-billion dollar global industry moves
manufacturing operations from local sites to third world countries abroad, garment production has become a
sum of disparate entities. This phenomenon is no different in the South African industry. Johannesburg’s
Fashion District, located on the eastern edge of the downtown CBD, is a tangible reminder of a region once at
the forefront of the South African fashion industry. It serves as a symbol of a city in transformation and a
precinct rich in future creative and economic potential. Without a successful garment district, or industry
centre the fashion industry faces a difficult future. Although the changing racial landscape of the Post-
Apartheid inner city revealed the organic clustering of micro practitioners into the district, this economic
incubator remains an unidentifiable home to an invisible industry hidden in the carcasses of its many
neglected buildings. The injection of millions of Rands worth of public sector upgrades, has done little for the
development of this ‘creative industrial cluster’. The successful transformation of this industrious urban
garment district requires a radical rethinking of local context and production processes. The vertical
integration of these parts could see the Fashion District become a clustered urban garment campus, a point
of congregated resources synonymous with global and local centers of creative excellence, providing the tools
for the regeneration and transfiguration of urban space consumption not only to its former glory as a once
thriving garment district, but to its aspiration as an uniquely African precinct in an attempt to re-connect
production and the city