Tellason

Tellason is not a revived heritage brand or an old workwear firm that is releasing a high-end street wear line. Tellason is a young company with new ideas, but with a strong eye for the way things were done back when they were still done correctly. They are not ashamed to say that they have influences and change things up in a modern way.

in Tony Patellas’s own words, “Regarding our process, it’s simple — aside from sourcing beautifully made American selvage and sewing it with the highest attention to detail, we do not process the jeans at all — we’re big fans of ‘natural’ wear patterns on raw denim that are unique to each wearer (my wallet mark is different than yours, etc.) — the evolution of the fabric and fit is what we’re interested in. Even the best commercial wash is not even close to the beauty of natural wear.”