IDEO’s “The Tube”: True leadership in Knowledge generation

Ideo is the kind of organization that we consider to be at the top of the economic food chain in a knowledge economy. Its capacity to generate value from thinking and manifesting those thoughts in tangible, an ever-increasingly valuable ways for its clients in nonpareil. And its willingness to expose the core of its generative process reveals real leadership and inspiration. Looking through this brief piece, it’s hard to not conclude that this is an elemental primer for those interested in knowledge work