Indestructibles was founded by a mother of triplets who quickly found that paper books, even "board books" are too easily turned to mush and can even be a choking hazard. Wishing to provide her children with a book that they could "read" as much as they wanted, she enlisted the help of Kaaren Pixton, a renowned children's artist, who developed three working prototypes-three beautiful child-size picture books that were instant and enduring hits. Indestructibles continues to strive to bring the world of reading and imagination to the very young – beginning when they are babies – by providing parents a product that is designed age-appropriately for infants' physical, social, and cognitive development.