Adidas has launched a new initiative that will include a number of major projects. These include supporting professional athletes, identifying barriers and proposing solutions for getting women to participate in sports.

Micro-influencer social media platform WeAre8 has announced that Danny Tawiah, the former vice president of global digital brand innovation at Nike, has joined the company's executive team as chief marketing officer.

A study from Capgemini has found that artificial intelligence is on the rise in retail, with 28% of retailers saying they are deploying it, up from 17% in 2017, but its implementation has been a reality check for some.