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AKQA + Nike Ice Sculpture

2015

Working with the great folks at AKQA, we had the opportunity to create a show stopping installation highlighting one of the most exciting football players in the game and a great multi-channel ad campaign. Cause what's cooler than being cool. Ice Cold.

The Challenge

How do you bring Nike’s #GetOutHere campaign to life in the real world during the NFL Season in a way that interests fans, media and athletes alike?

The Results

First, you gotta have a hook. Or a Smash. How about a life sized ice sculpture of New England Patriots star Rob Gronkowski doing the “Gronk Smash” outside of Gillette Stadium?

Working with local ice sculptors, we built a massive #GetOutHere sculpture to accompany Gronk in his classic touchdown spike.

And despite 60 degree temperatures (IN NEW ENGLAND IN DECEMBER!) the sculpture stayed ice cold throughout installation and was a hit with fans and press alike. Gronk even graced us with his presence to see his chilly doppleganger.