Don Norman: Designing For People

Utopian Entrepreneur.

 Here is what I said about this book for the book jacket blurb: Brenda Laurel's startup company, Purple Moon, failed, but her travails provided powerful learning experiences This engaging book, written in a style that is uniquely Brenda, tells the story. More important, it shows how to move forward to a positive, humanistic culture, where technology and media provide rich, rewarding experiences.Pointer to the book at Amazon.com >