In the green corner, weighing in at 1mins 34 secs, is Microsoft's new advert for the Xbox One console. Invitation teases individuals to join in the gaming action, merging new titles with real life - and also starring a very serious-looking Stevie G.

Back to the future: Sony PS4 advert takes gamers back to the original PlayStation

In the black corner, weighing in at 3mins 22secs, is Sony's nostalgic take on PlayStation gamers and games over the years, ahead of the PS4 launch. The Players Since 1995 will bring back memories for fans and was inspired by the #PlayStationMemories campaign.

Xbox One is released November 22 for £429. PlayStation 4 is out November 29, priced £349.

Tell us which ad you prefer. We want a clean fight please, peeps... let's get ready to rumble!