KRC Insights Blog

I recently served as the Program Chairman of the Social Media and Web Analytics Innovation Summit (#SocialWeb17) in San Francisco. We had many terrific conversations with executives from Twitter, Facebook, LinkedIn, Amazon, Wired Magazine, MGM Grand Resorts, and A&W Root Beer, among […]

We were told that marketing would be forever turned upside down. The end of communications as we knew it was just around the corner. Finally, we would retire John Wanamaker’s famous axiom – “Half the money I spend on advertising is wasted; the trouble is I don’t […]

I am pleased to announce that KRC has written a chapter in the Sentiment Analysis in Social Networks book by Federico Alberto Pozzi, Elisabetta Fersini, Enza Messina, and Bing Liuwhich looks at the role of social networks in modern society. In our chapter […]

This past summer, KRC had a truly fantastic class of summer interns. I believe that we’re able to consistently find great interns because we offer them an experience that is much more rewarding than just photocopying or going on coffee runs. Instead, we […]

In honor of Hispanic Heritage Month, we’re highlighting some of the most recent insights about this socially, culturally, and politically influential demographic group and how marketers are responding to this ever-changing and increasingly visible demographic.

First, much of the growth of the Hispanic or Latino demographic can be […]

In the first few months of 2016, I was studying abroad in Madrid but already missing my home metropolis of Washington, D.C. In my daydreams, I played a starring role as Vivacious Young Professional with Amazing Internship in the setting of […]

Companies and their CEOs have long worked to influence public policy on issues that affect their core business and bottom-line, but corporate and business leaders have typically remained neutral on controversial social issues. In recent years, more CEOs are speaking up […]

It’s hard to argue that the past decade has been positive for CEOs and large multinational corporations. Between a global financial crisis, the spread of worldwide protest movements (such as Occupy Wall Street), and a massive backlash against executive-level compensation, companies — and […]

The American president is elected of the people, by the people, for the people. Last night, thousands of Iowans began the lengthy democratic process of choosing the next president. Just what does it take […]

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