1 Hotel & Homes

Launching a new hotel brand, Starwood Capital looked to develop a strong identity and story to sell homes and attract hotel guests. Sustainable luxury living is the platform for 1 Hotel & Homes which At home with nature,
1 Hotel & Homes branding was built on the idea of a fresh new approach to sustainable luxuryis located in South Beach. The visual direction for 1 Hotel & Homes had to evoke the experience at the hotel (as it was not built yet) to compel the purchase of multi-million dollar homes. Through simple clean execution, the marketing materials, advertising and digital campaign all used the inspired palette and light of South Beach to create an overall feeling of ocean living at its finest. In the production of printed pieces, we used 100% carbon neutral printing, vegetable-based VOC/solvent free inks and presses powered by renewable energy.