Delta Air Lines and Starwood launch new incentive scheme

12 February 2013

Delta Air Lines and Starwood Hotels & Resorts Worldwide have announced a comprehensive new partnership that offers exclusive new benefits to Delta SkyMiles Medallion members and Starwood Preferred Guest elite members.

The programme, called Crossover Rewards, begins March 1st 2013 and provides elite members of both loyalty programmes reciprocal benefits.

Crossover Rewards allows Delta and Starwood elites to share programme benefits and earn more miles and Starpoints.

SkyMiles Diamond and Platinum Medallion members will have access to added benefits including priority check-in, 16:00 late checkout and free in-room internet access when staying at Starwood Hotels & Resorts.

All Delta Medallion members also will earn one mile per dollar spent on eligible room rates when staying with Starwood in addition to the Starpoints usually earned for their stay.

In turn, SPG Platinum members will receive one free checked bag, priority check-in and priority boarding when flying Delta. SPG elite members will earn one Starpoint per dollar spent on eligible flights in addition to the miles usually earned for their flight.
“Crossover Rewards allows Starwood and Delta to extend loyalty outside of our hotels and beyond the window seat by giving our respective elite members reciprocal benefits and earning power,” said Frits van Paasschen, president and chief executive of Starwood.

“This enriches the experience for our most valuable travellers, and gives both Delta and Starwood an opportunity to target frequent travellers who aren’t already part of our programmes, enabling us to capture greater share of the global, high-end traveller.”