To quote: The most talked-about PlayStation product out of E3 was, and continues to be, PS Vita. Yes, the hardware is impressive - especially at the starting price of $249 dollars.

But - as is always the case - it's all about the games. Fortunately, Vita looks set to launch with a plethora of big names and innovative indie games.

Who's responsible for ensuring an awesome PS Vita launch lineup? People like Scott Rohde, Senior Vice President of Worldwide Studios Product Development at SCEA.

In our E3 interview, Scott Rohde talks about the making of Vita and the flexibility of the platform. It's safe to say that fans of traditional button-and-analog-stick controls will be satisfied, all while incorporating innovative new interfaces like the back touch panel.

I've got to say, I love working for a company where a senior vice president doesn't wear a suit. Like, ever.