Installation

Hemispheres

The Construction/Deconstruction of Parallelism

Our brain needs chaos and disharmony to function properly and healthy. There are only four states of mind, in which both hemispheres and their bioelectrical activities are in perfect harmony and synchronization: during deep coma, schizophrenic disorders, epileptic seizures, and during death. Thus, from a neurological perspective, chaos equals harmony and disorder is vital.

FLOW A/V Real-time Installation for ECM Records

At the core of ECM’s music lies the idea of horizontal development: the music never stops flowing and developing, a constant stream of time. The installation „Flow“ by Lars Ullrich and Mathis Nitschke lets the visitor experience this horizontal development by involving the visitor in analysis and visualization of the inner flow of music through digital animations.

The selection of music titles represents the variety and contrast of ECM’s catalog. On the screen, so-called particle systems generate a continuous stream of 3D objects in various forms. The forms, their impulse, their distribution, their speed of movement are selected on the basis of a physical 3D engine, whose parameters are precisely tuned to the music currently being played. By creating an abstract landscape from the music, the visitor can explore its fluid dynamics and be part of its organic behavior: The listener is drawn into the music.

The selection of music titles represents the variety and contrast of ECM’s catalog. Next to historic landmark recordings like the ones with Bennie Maupin, Paul Bley or Arvo Pärt more contemporary and special pieces are selected. Unusual for a music label to record a speech album, the recording of Bruno Ganz reciting Hölderlin marks an interesting radicalization of this idea of the inner movement: Even in language, the musical forward motion can be found.

„Flow“ by Lars Ullrich and Mathis Nitschke was originally commissioned by Hyundai Card for their 2019 exhibition at Storage in Seoul, Korea, on the 50th birthday of the famous music label ECM Records. „Flow“ lets the visitor experience the label’s musical thinking. Constant motion in space and time and horizontal musical development: these are the core attributes to which ECM founder and producer Manfred Eicher dedicated his life’s work. „Flow“ takes the colors of the album cover to render its shapes. Live Particle systems generate a continuous stream of 3D objects in various forms. The choice of forms, their impulse, their distribution, and their speed of movement are selected on the basis of a physical 3D engine, whose parameters are automatically tuned to the music currently being played. By creating an abstract landscape from the music, the visitor can explore the music’s fluid dynamics and be part of its organic behavior: The listener is literally drawn into the music.

The Pop-Up-Store

Dsp developer/custom Surround application

„The Porsche pop-up store styled like a modern record store is an innovative, interactive way of using multimedia to tell people the story of the Porsche brand. The idea here is not merely to sell a car, as is the case in branch offices and showrooms – the primary aim of the pop-up store is to present a new, sociable way to make contact with people who are young or young at heart and let them experience the Porsche brand at close range.

“The pop-up store is a new kind of supplement to customary marketing activities. It will further enhance awareness of our brand in close cooperation with the local Porsche centers” says Detlev von Platen, Managing Director of Porsche North America, who is convinced by the unusual brand presentation.

The pop-up store is divided into three areas and includes the “Soundlab”, various media stations, and a Design Corner.

At the media stations, visitors can watch sixteen specially produced films about the Porsche brand, including clips for Porsche enthusiasts, such as “Porsche Exclusive – The Most Personal Car” and “A Porsche Goes to Hollywood” with animated film star Sally Carrera.

The Design Corner provides visitors with a communicative space where they can sketch what they associate with the “Sound of Porsche”. The sketches can be uploaded by way of #soundofporsche to social networks like Instagram, where there is also a contest for the best sketch.“

„Tweet a message @talayrobot and something magical happens. An ST Robotics arm whirs to life inside Sony Music’s London HQ and starts transcribing your words of wisdom unto a glamorously lit whiteboard — in the finest handwriting font its designers could find! Best part is that the whole thing gets filmed and the video is sent back to you within a matter of minutes, equipped with an audio clip from Sony’s Talay Riley. Yes, it’s a promotional stunt, but it’s also undeniably one of the coolest intersections of robotics and social networking we’ve yet seen. Skip past the break for some video examples or get tweeting and create your own.

Talay Riley has launched a unique way for fans to interact with him online – with a robot arm installation that writes Twitter and Facebook messages. The installation, which currently resides in the reception of Sony Music London, consists of an industrial robot arm, which is connected to the Internet and programmed to write messages it receives from Twitter and Facebook. The robot films each message and posts back a video to the sender (and any friends they mention) of their message being written – soundtracked to Talay’s new single ‚Sergeant Smash‘, out December 13th. Fans can send the robot a tweet to @talayrobot via Twitter, or on Facebook a http://apps.facebook.com/talayrobot“ https://www.engadget.com