Planet Health

Planet Health is a niche distributor of natural health products and distributes
only brands that meet a high standard of quality, reputation, innovation and
ethics. It distributes seven premium brands in Australia including Australian
Bush Flower Essences, Efamol, Lifestream, [Al'chemy] and [A'kin] from The Purist
Company and Planet Health's own Qsilica range.

The product range is sold through pharmacy and health food outlets as well as
through natural healthcare practitioners.

Campaign aims

Build the reputation of Planet Health as a distributor of complementary
medicine products with a high ethical standard

Increase understanding of the benefits of Planet Health's products

Stimulate uptake of Planet Health's products.

What we achievedThrough its appointment, DRPR formed relationships with key editors and writers
of health and lifestyle publications as well as pharmacy media.

Much of DRPR's work involved promoting new products released by Planet Health
and, as a result, DRPR secured media coverage in lifestyle, trade and online
media as well as radio stations on behalf of Planet Health.

Media coveragePlanet Health featured in Australian Financial Review, Australian Journal of
Pharmacy, motherinc.com.au, Nature & Health, New Weekly, Nursing Review and
Women's Day just to name a few!