That comes out to $1.2 million per year in added revenue before factoring in the "several thousand" people who buy single issues each week for $4.99.

While that figure is the highest of any Conde Nast publication, the money brought in by the iPad app remains a small percentage of The New Yorker's overall revenue. The publication sold more than $42 million in advertising during the first half of 2011, up 8.2% from the same time period during 2010.

Additionally, The New Yorker's iPad app is relatively simple to produce unlike other magazine's such as GQ, Wired, and Vanity Fair. Design staff at those publications are complaining about the amount of work they need to put in to produce an app every month that is loaded with new and unusual features. For the most part, The New Yorker app is pretty much simply a digital version of the magazine.