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Friday, January 17, 2014

Cost of Super Bowl Ad

Last year's Super Bowl had a U.S. TV audience of 108.4 million, making it the No. 3 most-viewed program in TV history. It trailed two earlier Super Bowls, 111.3 million viewers in 2011 and 111 million in 2010.

This means it gets a very good rate from advertisers who want to reach a large audience. The average price of a 30-second Super Bowl ad is $4 Million, up from $3.7M to $3.8M last year.

January 2013 Super Bowl ad cost $3.7M to $3.8M

January 2014 Super Bowl average ad costs $4.0M

With the high cost of ads, companies put a lot of effort into making good ads. As a result, some people say they watch the Super Bowl just for the ads.