Top 10 Ways to Optimize Your Business YouTube Channel [Infographic]

The good folks at Brafton have created an Infographic that really steals the thunder from a post I have been working on. So I am sharing it on ADM along with some examples of how their YouTube channel optimization tips can be applied in the real world of automotive video marketing.

1) Channel Setup and Design - Set the stage for positive transactions with a sleek branded design.

Here is an example of a dealer YouTube channel that is optimized with color, branding, profile information, links, keywords, etc.

For CarClip videos, we can create custom CTAs using YouTube annotations and links to VDPs as shown.

4)Annotations - Make sure your main points are clear, with interactive commentary.

With a short-form CarClip conversion video like the one shown, we use a custom voice over to highlight the pre-owned car's distinctive attributes. We use annotations to keep the viewer engaged by providing a link to the appropriate YouTube channel playlist where similar inventory items can be browsed and as a CTA to subscribe to the channel (great for SEO).

Brafton is really just touching the surface on the opportunity for social syndication and promotion of your video content. Our recent post touches on this topic and we plan to write more extensively on this topic soon.

A great topic and one that is worthy of its own blog post (any requests?). Any analysis should support some set of goals, such as better SEO, conversion rates, etc. For example, we create a baseline SEO report for our dealers, which shows them how they are performing in local SEO for their top models in long-tail local search on Google. We then produce monthly reports to show them how they are performing using the same search terms under our CarClips program.

Here, without further ado, is the infographic from the good folks at Brafton:

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