Posted
by
samzenpuson Thursday November 03, 2011 @05:29PM
from the take-our-name-out-of-your-mouth dept.

itwbennett writes "In today's edition of David v. Goliath, Apple lawyers have sent cease and desist letters to a tiny health food restaurant in Luxembourg named AppleADay. For their part, the owners of AppleADay, with help from a lawerly friend, have promised that they would continue to sell only food, not computers. Of course, Apple knows as well as anyone that promises are made to be broken, having famously promised Apple Corps, the Beatles' production company, they would never get into the music business."

First, this story is months old and dates back to late August. Second, contrary to the headline, they're not threatening over the "AppleADay" name but the logo [macgeneration.com].

Third, as is pointed out every time an incident like this occurs, trademark owners have to take no chances and must enforce perceived violations or risk losing their right to it. There is always the risk that a court somewhere in the world might cite the lack of action in some particular case. But, since it's a "David v. Goliath" article, as the summary put it, it's an excellent story to submit to Slashdot and rile up the natives.