Apple greets CES 2019 with snarky iPhone privacy billboard

After all, Sony is yet another massive electronics conglomerate, so TVs, smart appliances, cameras, and phones should all be part of the plan.

Apple's not letting CES 2019 pass without making its presence felt. The black and white image also includes an outline of an iPhone XS and Apple's privacy webpage address.

The big story this year is just how much tech companies are partnering with each other. While Cook did not mention any of his Silicon Valley rivals by name, he noted many in the tech world would say stricter privacy regulation prevents businesses from reaching their true potential.

Apple spent a lot of time in 2018 taking Facebook and Google to task for their frightful privacy policies.

The advert, which appears on Marriott's SpringHill Suites right next to the Las Vegas Convention Centre where CES is kicking off, is short and sweet in its message: "What happens on your iPhone, stays on your iPhone". That's especially true for Monday, Jan. 6: "Press day" is comprised of at least a dozen press conferences, starting at 8 a.m. PT sharp (11 a.m. ET, 4 p.m. UK) with LG.

Below its tongue-in-cheek slogan, Apple promoted a link to apple.com/privacy, where the company further shows off about the security of its products. This illustration picture taken on April 29, 2018, shows the logo of Apple displayed on a screen and reflected on a tablet in Paris.

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