Community Crush

Label Maker

Neighborhood Winemaking Project

You've been meaning to get to know your neighbors. (Or at least the cute ones.)

And we can think of no better way than over a bottle—or barrel—of wine.

Introducing Community Crush, the latest brainchild from Crushpad Winery that's making winemakers
out of urban dwellers like you, one neighborhood at a time.

The entire barrel-creating process will take about a year, but don't worry, Crushpad has made it
inexpensive, low-maintenance and heavy on the socializing. (Plus, there's vino.) Start by signing up for the
project online by September 14 (read: do it now before it fills
up). After a wine-soaked launch party in your neighborhood, there'll be a harvest in early October (which
you won't attend, because it involves hard labor), and later a crush camp in Potrero, where you'll sort
grapes and perform punchdowns just like in that episode of I Love Lucy (you're Lucy).

Come February, you'll have the barrel-tasting party, when you and your neighbors will sample futures and
decide on a label and name.

Then in August '09, you'll pick up your bottles at the celebratory release party.