ARLINGTON, TEXAS (Sept. 11, 2016) – Chairman and CEO of Golden Boy Promotions, Oscar De La Hoya, visited AT&T Stadium this Sunday, September 11 for the Dallas Cowboys vs. New York Giants NFL game in advance of Former Two-Division World Champion Canelo Alvarez (47-1-1, 33 KOs) fight against undefeated heavy-hitter Liam “Beefy” Smith (23-0-1, 13 KOs) for the WBO Junior Middleweight World Championship on Saturday, September 17, 2016 fight at AT&T Stadium. The super fight will be produced and distributed live by HBO Pay-Per-View® beginning at 9:00 p.m. ET/6:00 p.m. PT.

Tickets are priced at $750, $500, $300, $200, $100, $85, $50 and $40, not including applicable service charges with a total ticket limit of 8 per person. To charge by phone with a major credit card, call Ticketmaster at (800) 745-3000. Tickets also will be available for purchase online at www.ticketmaster.com. Additionally, walk up purchases are available at the AT&T Stadium Box Office (Monday-Friday 9:00 a.m. CT to 5:00 p.m. CT).

Canelo vs. Smith, a 12-round fight for the WBO Junior Middleweight World Championship, is promoted by Golden Boy Promotions in association with Frank Warren and Canelo Promotions. Gabriel Rosado vs. Willie Monroe, Jr. is a 12-round fight for the vacant WBO Inter-Continental Middleweight Title presented by Golden Boy Promotions in association with Banner Promotions, Joseph Diaz, Jr. vs. Andrew Cancio is a 10-round fight for the NABF Featherweight Title presented by Golden Boy Promotions and Diego De La Hoya vs. Luis Orlando Del Valle is presented by Golden Boy Promotions in association with Roc Nation Sports. The event is sponsored by “Tecate, BORN BOLD,” O’Reilly Auto Parts, Hennessey, Adriana’s Insurance, AT&T, and Casa Mexico Tequila and will take place on Saturday, September 17 at AT&T Stadium. Doors open at 2:00 p.m. CT, first fight and the RingTv.com live stream begins at 3:20 p.m. ET/2:20 p.m. CT/12:20 p.m. PT; the preliminary live stream begins at 6:30 p.m. ET/5:30 p.m. CT/3:30 p.m. PT on HBO Boxing YouTube page and select pay-per-view channel providers; with the four fight pay-per-view card produced and distributed live by HBO Pay-Per-View and also available via live stream on www.goldenboyppv.com beginning at 9:00 p.m. ET/8:00 p.m. CT/6:00 p.m. PT.