How throbinrobin started their logo design journey

Company name

Overview

I am starting a new business in Mexico. I will be selling sports equipment and surfwear to hotels in and around the baja coast.

Tell us a bit about who you are and the people you reach

In the beginning Sacred Surfwear will be sold to the hotel employees who work in the activities department. Their ages range between 20 -30 years old. But...hopefully within a few months Sacred Surfwear will be available also to all hotel guests. The target audience is male between 16 - 30 but females also in this age range will be targeted.

Requirements

I want a clean and simple logo that is edgey. I envision the colors red and black but I am open to just about anything. I also envision the S in the Logo to feel romantic and kinda gothicy. I know that the word Sacred is usually very religious but I would like to downplay that. I would prefer no crosses or Jesus in any of the designs. If a surfboard could be integrated somehow, great...but if not...that is okay...I want the S to be the part of the Logo that stands out the most. I really am open to anything...be creative and just let it flow!!!