Category Archives: Quotes

“To be truly great, we have to understand the motivation of our clients, maintain constant two-way communication with shockingly uncreative people, get a firm handle on copywriting and how that craft exists symbiotically with the visual element, and foresee how the finished whole will be greater than the sum of the bits and pieces we spent hours obsessing over. All of these factors cascade into the final product.” – Kevin Potts

Read Kevin’s article “The Details That Matter” for his thoughts on how successful designers think critically and analytically about the details of a project.

“It’s not rocket science. It’s social science – the science of understanding people’s needs and their unique relationship with art, literature, history, music, work, philosophy, community, technology and psychology. The act of design is structuring and creating that balance.” – Clement Mok

This quote can be found in the book Everything Reverberates: Thoughts on Design, a book that contains “quotations from renowned designers, artists, and critics on the art, craft, business, process, and controversy of design”

“UX suffers when we wall ourselves off from the rest of the organization. Getting people from other disciplines involved gives them the opportunity to feel that you’re all working toward a common goal. At the same time, it gives you the opportunity to advocate user-centered thinking and gain that critical buy-in.” – John Ferrara

“What I get to do is take that insight into how people think and how people behave and turn it into something, a product or a service, that is going to make their lives better. It’s going to improve their lives in some way that they may not even be able to articulate. To be able to make some small part of their experience better, and all of those little experiences add up to the sum of somebody’s life… the ability to touch people in that way is really profound.” – Jesse James Garrett

Note: Last portion of the quote has been slightly paraphrased for clarity.

“Instead of a predefined narrative, websites must support the user’s personal story by condensing and combining vast stores of information into something that specifically meets the user’s immediate needs. Thus, instead of an author-driven narrative, Web content becomes a user-driven narrative.” – Jakob Nielsen