Client need vs. want

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Creating an accurate budget requires you to know what the client actually needs vs. what they want. In this video, Walter explains that there is a difference because when you deliver a project the client needs, the end result is generally much more effective. Oftentimes, finding the client needs is found "between the lines."

- Creating an accurate budget requires you to know…what the client actually needs versus what they want.…See there is a difference…because when you deliver a project the client needs,…the end result is generally much more effective.…Figuring out what they need…will greatly impact your budgeting.…Now in the client assessment, we ask six simple questions…so we can understand the scope of the project.…It's important to listen closely…to your client as they respond…and also to read between the lines if you will…on what it is they really need.…

Oftentimes what the client wants…far exceeds their needs or their budget.…You see, they've seen the latest movie,…a television show, an online video…and that's what they want…without any clue as to the logistics or budget.…See, sometimes you really do need the helicopter…with the camera rig,…but just because a client wants it,…doesn't mean they really need it…or that they have the funds for it.…So after those six questions are asked…along with your follow-up questions,…it's time to think.…

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Released

11/18/2016

Whether you're a freelancer or the owner of a production company, creating and presenting accurate budgets is essential to the success of your video project. In this course, learn how to create professional budgets and proposals. Instructor Walter Biscardi Jr. provides instructions for video professionals on how to plan for the financial needs of each video project. To begin, see how to tackle client assessments by viewing an actual example shown from a script-to-screen project. Next, learn how to develop a working concept with pre-budget production planning by assessing your time, crew, and equipment needs. Last, learn how to present your budget and proposal and how to make revisions.