For Aveda Global Artistic Director, Makeup, Janell Geason, the art of making people look beautiful came naturally (and at a very young age). Geason has a picture of herself at four years old, holding her favorite doll, which she’d done … Continue reading →

Beauty, like nature, transitions from season to season—winter melts into spring, summer mellows into autumn—a cycle that forces nature to constantly reinvent itself. The Aveda Artistic Team was inspired by nature’s metamorphosis when creating the Spring/ Summer 2013 collection, The … Continue reading →

Global Creative Director Antoinette Beenders and the Aveda Artistic Team transformed gothic romanticism of the past into silhouettes that accentuate raw beauty of the future for the new collection: Neo Goth. “Neo Goth captures the magic and sense of mystery of the Gothic darkness we’ve … Continue reading →

We are so excited that Aveda has released its limited edition makeup collection for Autumn/Winter 2012. The Passion Flower Makeup Collection takes inspiration from ultra-feminine beauty with a modern twist- focusing on bold lips, glowing skin and sculpted brows. The … Continue reading →