Politics

Win women, win the midterms

You could be forgiven for looking at the 2014 election cycle and thinking you’re watching a rerun of 2012. “The 1 percent! The war on women!” In the latest episode, the White House signed an executive order on federal salaries billed as promoting equal pay, as a part of its effort to keep the political gender gap working in their favor.

It makes sense that Democrats would want the coming election to be a replay of the last one. They won.

The “war on women” was an essential piece of the Democratic Party’s 2012 playbook, and women broke by double-digits for President Obama on Election Day. Republicans were caught off-guard all campaign long and their response was atrocious. From “binders full of women” to the awkward silence in response to Todd Akin’s comments about rape and pregnancy, Republicans handed Democrats round after round of ammunition.