How To Get Better Results With Whitehat Seo

By Expert Author: Haywood Mackellar

Search engine optimization is a really important piece of any well thought out promotional strategy that takes place online.

Without ranking your website well within the major search engines, you have no hope of them sending super high quality and cost free traffic your way. Now in the quest to get this organic traffic, many Internet marketers have gotten into blackhat SEO to get results. Blackhat SEO is the opposite of the whitehat methods you could decide to use. This is a way to try to trick the search engines in some way to increase your rankings. Any reasonable Internet marketer, however, will know that there is danger in choosing methods that are unethical. If you are looking for rankings that are better and that last longer with the search engines, you will be much better off choosing whitehat SEO techniques. We are going to be talking about some of the tips that will help you out with this in the following article.

Your website's loading time does play a role in your search engine rankings which is why you should put in the effort to accelerate the speed of your site. The reason you must have a fast loading site is simply that it matters plus it is not hard to achieve. All images have to be optimized so they load faster, and any standard graphics program has that function. Ensure that relevant files are compressed such as java and CSS, and then look at your Flash if you use it. Take these steps you'll be on your way to a fast loading website. Blogs are permalink friendly and very easy to make right for SEO considerations, so avoid negative points on that one. Avoid having URLs with a string of numbers and letters; it'll only be a turn off for the search engines. When you use a pretty permalink, you'll be able to include your keyword right in the URL, and this tells the search engine what the page is about. This is one of the most powerful of the on-page SEO factors, so you know you have to do it. You would think that Wordpress would have the best SEO configuration for this in their initial settings, but they do not so you have to check it.

Understand that SEO marketing isn't just about gaining traffic. It's also about converting your visitors into sales or leads. When you keep this in mind, you will be much more likely to use the whitehat techniques that actually work. The niche you've chosen to target doesn't matter as much as focusing on gaining results from the website you are running. If you're not looking for a quick buck and want to establish yourself in the niche you're targeting then whitehat will lead you to that. Ultimately the traffic that you generate should convert, and the start for that happens to be whitehat SEO.

Everything from how you generate your traffic to how you convert and make sales, everything needs to be clean and ethical.

There is so much that can change with your business if you accept the commitment that SEO requires. We promise you that you will not waste your time with whitehat SEO; whereas we cannot make that promise with blackhat. If you are able to stick with the program and are not afraid of work, then you should be good to go. If you employ whitehat on your site for a few days and then turn back to blackhat, then your efforts can simply go to waste. So just be very sure you learn the basics and anything else from a trusted source, and then get to work on it.