Sunflower oil is a vegetable oil that is a combination of monounsaturated and polyunsaturated fats, with low saturated fat levels. This non-volatile oil is extracted from sunflower seeds. This vegetable oil has become popular among consumers owing to its light color and high smoke points. The nutritional composition of sunflower oil makes it ideal for food and industrial applications. In addition to this, the negative perception about palm oil has also helped increase the sunflower oil demand in regions like North America (especially the US) and Western Europe. Due to its popularity as an edible oil, sunflower oil accounts for more than 75% of the revenue from sunflower crops.

Technavio’s analysts forecast the global sunflower oil market to grow at a CAGR of 4.72% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global sunflower oil market for 2017-2021. To calculate the market size, the report considers the retail selling price as the average selling price of the product.

The market is divided into the following segments based on geography:

Americas

APAC

EMEA

Technavio's report, Global Sunflower Oil Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

Archer Daniels Midland

Cargill

Conagra Brands

Oliyar

Other prominent vendors

Adani Wilmar

Colorado Mills

Emami Agrotech

GEF India

InterNatural Foods

Kaleesuwari Refinery

Macjerry Sunfloweroil

Mother Dairy Fruit & Vegetable

Patanjali Ayurved

Pure & Sure

Ruchi Soya Industries

SC TAF Presoil

Vimal Oil & Foods

Vitamin King

Market driver

Lowers cholesterol levels

For a full, detailed list, view our report

Market challenge

Increasing competition from other healthy oils

For a full, detailed list, view our report

Market trend

Growing demand for organic sunflower oil

For a full, detailed list, view our report

Key questions answered in this report

What will the market size be in 2021 and what will the growth rate be?

Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is Growing demand for organic sunflower oil. With growing awareness about the negative effects of synthetic products on human health and the environment, most informed consumers have started looking for organic products. This scenario can be seen across the board and applies to the oil segment as well. Organic foods are often perceived as healthy and are gaining traction in the market as consumers are becoming increasingly concerned about the origin and quality of the ingredients that are used in manufacturing the food products.”

According to the report, one of the major drivers for this market is Lowers cholesterol levels. Cholesterol issues are becoming increasingly common among consumers, which often increase the risks of heart disease and stroke. Owing to the cholesterol-reducing property of sunflower oil, it is becoming popular among consumers; the balance of fatty acids in the oil helps in lowering the cholesterol levels.

Further, the report states that one of the major factors hindering the growth of this market is Sunflower oil is increasingly facing competition from other healthy oils like olive oil and rice bran oil. Though olive oil is expensive, the demand for this vegetable oil is increasing on a year-over-year basis as it is rich in antioxidants and monounsaturated fats, has strong anti-inflammable properties, prevents heart disease, and others. In mature markets like the US, Southeast Asia, and Western Europe, consumers increasing prefer healthier variants of vegetable oil such as extra virgin olive oil. In developing countries like China and India, olive oil is slowly being adopted as a mainstream oil used for cooking purposes by many consumers.