In 2017, 2.8 billion people actively use social media, in a world that contains 7.4 billion people. That means 38% of our world’s population is active on social media! Yet, with the ever-changing landscape of social media, where… Read More

LinkedIn might not be your first thought when you think about marketing, but there are 467 million users on the network — and that number grows every year. This is a huge opportunity to reach a professional community… Read More

I just finished reading another book by Seth Godin. All Marketers are Liars. It was a great book, and I highly recommend it to anyone who is trying to sell a product or service. The book dives into… Read More

Video use to be something special. Something only big brands had. That has changed and is now a necessity for ALL brands. However, just having video content is not enough. You need to make sure your video content is… Read More

Below is my latest article, posted on sulastudios.com. —— “Social video generates 1200% more shares than text and images combined.” – Brightcove Video has long been thought of as a ‘unique’ feature for a website, something left to… Read More

The introduction of social media into the digital world changed how people use the internet. Prior to social media, people went online for short periods of time to do research and gather the information they were looking for…. Read More