RSSMarketinghttp://www.prdaily.com/Marketing/Articles/
Latest on Marketing from PRDaily.comhttp://www.prdaily.com/Marketing/Articles/842ea928-4645-4ee9-9f29-876dc6f705bb.aspx
842ea928-4645-4ee9-9f29-876dc6f705bbTinder to charge older users more for new premium featuresThe dating app recently announced 'Tinder Plus,' but users over the age of 30 can expect to pay double the price that younger members will.&nbsp;A surefire way of making users doubt whether they will keep using a free service is to turn it into a paid service. It can be even worse when that service
completely alienates a large portion of its users.
<p>
Tinder may learn this with its “Tinder Plus” rollout.
</p>
<p>
If you’re over 30 years old, you can expect to pay $20 a month, compared to just $10 a month for users under 30. For that amount of cash, you get
“unlimited liking capabilities” and the ability to “rewind” your feed so you can apparently spend more time gawking at profiles that you initially turned
down. A “passport” feature allows you to peruse the Tinder-loving folks of whatever city you choose, rather than just those near your current location.
</p>
<p>
Tinder reps don’t seem too worried about being accused of ageism.
</p>
<p>
"We’ve priced Tinder Plus based on a combination of factors, including what we’ve learned through our testing, and we’ve found that these price points were
adopted very well by certain age demographics," Rosette Pambakian, Tinder VP of corporate communications, told
<em>
<a href="http://mashable.com/2015/03/02/tinder-plus-premium-features/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&amp;utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&amp;utm_medium=feed&amp;utm_source=feedly&amp;utm_reader=feedly" target="_blank"> Mashable</a></em>.
</p>
<p>
<blockquote>[<strong>RELATED:</strong> <a href="http://bit.ly/Y5CK0DC-PR" target="_blank">Master the analytics necessary to show executives the worth of your communications campaigns at our PR measurement conference.</a>]</blockquote>
</p>
<p>
She added that younger users are also more “budget constrained.”
<br>
<br>
Though Pambakian said the prices were adopted well by "certain" demographics, it doesn't look like those over 30 like the pricing structure of these new features. Some even accused Tinder of age discrimination:</p>
<p>
<blockquote class="twitter-tweet" lang="en">
<p>I'm 30. Tinder thinks I'm old. Tinder Plus will cost $10 more per month for users 30 and older. <a href="https://twitter.com/hashtag/Ageist?src=hash">#Ageist</a> <a href="https://twitter.com/hashtag/LeftSwipeDat?src=hash">#LeftSwipeDat</a></p>
— Jeff Barrett (@BarrettAll) <a href="https://twitter.com/BarrettAll/status/572822147405631489">March 3, 2015</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
</p>
<p>
<blockquote class="twitter-tweet" lang="en">
<p>.<a href="https://twitter.com/Tinder">@Tinder</a> charging older users more (and charging at all) will show the downfall of the app. Never forget your users. <a href="http://t.co/McdSzwHu3h">pic.twitter.com/McdSzwHu3h</a></p>
— OUTSIDER (@outsider_nyc) <a href="https://twitter.com/outsider_nyc/status/572782607022346241">March 3, 2015</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
</p>
<p>
<blockquote class="twitter-tweet" lang="en">
<p>Hey look even <a href="https://twitter.com/Tinder">@Tinder</a> decides to do a little age discrimination with their new pricing scheme.</p>
— Chris White (@chriswhite135) <a href="https://twitter.com/chriswhite135/status/572824265378152448">March 3, 2015</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<p>
<p>
<blockquote class="twitter-tweet" lang="en">
<p>Nice bit of age discrimination by <a href="https://twitter.com/Tinder">@Tinder</a> this morning. Over 28? Time to pay up to use new features! <a href="https://twitter.com/hashtag/tinder?src=hash">#tinder</a></p>
— Amy Dutton (@pinotblush) <a href="https://twitter.com/pinotblush/status/572676521862823937">March 3, 2015</a></blockquote></p>
<p>
(Image <a href="https://www.flickr.com/photos/121483302@N02/15279938160/in/photolist-pheFgE-78eWoD-396irB-fK9cSj-fK9cR3-fJRDKp-fK9cHE-fK9cHu-fK9cGJ-fJRDCi-fK9cxw-fK9cys-fJRDpB-fK9cu3-fK9crb-fJRDjk-fJRDdF-fK9cg1-fJRD94-3sWV4M-nSJhVf-iPWjcE-e91StJ-i4MFv2-qwKGDX-idKkia-jG3D21-qK9R2g-pC9AMA-mghoqe-78U5HY-79SGhy-8RuQWp-HvEug-cQxfG1-oaTjdX-8pqx5y-9DBZyX-8RuSZn-8RuRMg-78TYwd-6FBLdY-6veMik-b3RXEM" target="_blank">via</a>)</p>
</p>
</p>Tue, 03 Mar 2015 19:00:53 GMThttp://www.prdaily.com/Marketing/Articles/8fea5460-5e28-4f48-bc6d-79e3ae7ec41a.aspx
8fea5460-5e28-4f48-bc6d-79e3ae7ec41aReport: Visual and mobile marketing more important than ever Recent reports show online video and picture engagement are growing dramatically, and social media platforms are seeking to guide marketers to success.If brand managers or execs aren’t fully convinced that visual content geared to mobile devices is the way to go, recent data might finally turn skeptics
into believers.
<p>
Snapchat’s “Discover” feature, which was launched at the end of January, has been “driving millions of page views per day for its publishing partners,”
<a href="http://techcrunch.com/2015/03/02/new-data-shows-mobile-data-consumption-skyrocketing-following-snapchat-discovers-launch/" target="_blank">
according to <em>TechCrunch</em></a>.
</p>
<p>
That’s not all the new feature is doing. Data released Monday morning from analytics firm <a href="http://techcrunch.com/2015/03/02/new-data-shows-mobile-data-consumption-skyrocketing-following-snapchat-discovers-launch/" target="_blank">7Park Data</a> revealed
that mobile data consumption for an average U.S. Snapchat user grew from about 100 megabytes per week (before the launch of “Discover”) to now more than
600 megabytes per week. U.K. users now consume more than 400 megabytes weekly.
</p>
<p>
<blockquote>[<strong>RELATED: </strong><a href="http://bit.ly/1E1czxB" target="_blank">Learn how to create infographics and other visuals that will engage your audience and tell your brand's story at our Portland summit.</a>]</blockquote>
</p>
<p>
It’s not all about pictures, either. <a href="http://marketingland.com/online-vs-tv-72-agencies-say-online-video-ads-effective-effective-tv-survey-118854" target="_blank"><em>Marketing Land</em></a> reported
72 percent of ad agencies think online video advertising is just as effective as—if not more than—television advertising, according to a recent
<a href="http://info.brightroll.com/BrightRoll-2015-Advertising-Agency-Survey?utm_source=website&amp;utm_medium=library&amp;utm_campaign=2015Q1USAgencySurvey" target="_blank"> BrightRoll survey</a>.
</p>
<p>
The 120 agencies surveyed said client interest in video ads grew nearly 89 percent over the last three years, and 60 percent of the agencies said they
expect mobile video ads will receive the biggest budget increase in 2015. Another 48 percent felt video ads on desktops would receive an influx of
marketing dollars.
</p>
<p>
Those numbers correlate with Facebook’s Feb. 24 report that more than 2 million businesses are using the social network’s advertising services.
</p>
<p>
Facebook highlighted those numbers by announcing a new <a href="https://www.facebook.com/business/news/ads-manager-app" target="_blank">Ads Manager app</a>, which will
help marketers manage, monitor and create Facebook ads.
</p>
<p>
<strong>A pervasive trend</strong>
</p>
<p>
Facebook is not the only social network offering new features to help meet the needs of brand managers and help them stay on top of social media marketing.
</p>
<p>
Along with <a href="http://www.prdaily.com/Main/Articles/Discover_feature_brings_brand_journalism_to_Snapch_18018.aspx" target="_blank">Snapchat’s “Discover” feature</a>, <a href="http://www.prdaily.com/Main/Articles/Content_creation_expands_with_new_Tumblr_and_Pinte_18030.aspx" target="_blank">Pinterest and Tumblr</a> now offer promoted
pins and features for longer Tumblr posts. <a href="https://medium.com/the-story/new-ways-to-write-and-read-on-medium-4c54e5eb6a3e" target="_blank">Medium</a> also
recently announced a new editor for shorter posts, and <a href="http://marketingland.com/linkedin-adds-notification-center-company-pages-119242" target="_blank">LinkedIn added a notification center</a> for company pages.
</p>
<p>
With LinkedIn’s recent update, community managers can now get an overview of how many “likes,” comments and shares the company page has received, along
with every public mention of your company on the platform. Users can also “like” and comment on company mentions as a company representative, not as an
individual LinkedIn member.
</p>
<p>
These features offer marketers and community managers more efficient or effective ways to use the social media platforms, and some—such as LinkedIn’s new
dashboard—offer metrics to help measure the effectiveness of social media campaigns.
</p>
<p>
If the social networks don’t offer the necessary tools and features themselves, outside companies might step up instead. Wisemetrics is a social media
campaign optimization tool, and <a href="http://techcrunch.com/2015/03/02/wisemetrics-optimizes-facebook-ad-campaigns-to-make-you-pay-less/" target="_blank">according to <em>TechCrunch</em></a>,
marketers paid an average of 30 percent less for Facebook ads after using the service.
</p>
<p>
What do you think, <em>PR Daily</em> readers? Will these new numbers and features encourage you to market on these social media platforms?
</p>
<p>
(Image <a href="http://www.stephaniejarstad.com/commercial/" target="_blank">via</a>)</p>Tue, 03 Mar 2015 14:56:28 GMThttp://www.prdaily.com/Marketing/Articles/5f29b01d-74e1-4b15-a3ed-c75e2023a9c7.aspx
5f29b01d-74e1-4b15-a3ed-c75e2023a9c712 ways to cover your organization like a beat reporterTired of the same old corporate stories? Looking for something new for the intranet or the Web? Put on your press hat and borrow ideas from local journalists.You work for a fascinating organization. You know there are stories to tell—whether for the intranet or externally on the Web.
<p>
But how do you root out good ones as you gaze across the cubicle farm or scroll down a phone list of your far-flung production facilities?
</p>
<p>
Think like a local beat reporter, says Jeremy Porter, vice president of social media at <a target="_blank" href="http://www.definition6.com/">Definition 6</a>. With the
growth of brand journalism, a growing number of organizations are assigning staffers to use shoe-leather reporting tactics.
</p>
<p>
Seeking ideas on where to find stories, I hit up Porter and Ed Garsten, a former CNN reporter who now heads FCA Digital Media at <a target="_blank" href="http://www.fcagroup.com/en-US/Pages/home.aspx">Fiat Chrysler Automobiles</a>.
</p>
<p>
<a href="http://bit.ly/mediasource-RaganStory">
</a><strong><a target="_blank" href="http://bit.ly/mediasource-RaganStory">Download the free white paper, "How to be a brand journalist," to learn how to tell your organization's compelling stories.</a></strong><a href="http://bit.ly/mediasource-RaganStory">
</a>
<strong> </strong>
</p>
<p>
"Pretend you're a reporter for a local newspaper—and your town is your company," Porter says. "What news would your 'residents' be interested in?"
</p>
<p>
Here are some tips for covering your "town":
</p>
<p>
<strong> </strong>
</p>
<p>
<strong>1. Cover the government beat</strong>
</p>
<p>
<strong> </strong>
</p>
<p>
Talk to "the mayor"—that is, your chief executive, founder or president, Porter says. What are these leaders thinking about or working on? "What stories
haven't been told—or told in a while—from their perspective?" Porter says.
</p>
<p>
<strong>2. Work your internal sources</strong>
</p>
<p>
At Fiat Chrysler's FCA Digital Media, which has actual beat reporters for its brand journalism, this means having regular communication with PR and
executives who handle a given subject.
</p>
<p>
Garsten cites a video on the design of the 2015 Jeep Renegade. "This came about through our beat reporter's relationship with the design staff letting her
know about unique attributes of the Renegade," Garsten says.
</p>
<p>
<iframe src="https://www.youtube.com/embed/zDgAtYx0Jj8" allowfullscreen="" width="560" frameborder="0" height="315"></iframe>
</p>
<p>
<strong>3. 'Stalk' your employees on social media</strong>
</p>
<p>
Well, all right, don't be a creep about it and get yourself frog-marched out of the office in handcuffs. But your people tend to share more with the rest
of the world than they do with co-workers, Porter says.
</p>
<p>
"You may learn about interesting outside-of-work hobbies or adventures your co-workers have—or causes they support that are relevant to the work you do,"
Porter says.
</p>
<p>
How about the Domino's pizza ad <a target="_blank" href="http://www.fastcocreate.com/3026014/dominos-wants-you-to-know-that-pizza-makers-are-people-too">featured by FastCompany</a>, emphasizing the
creativity of its employees away from the job. They're not bored, surly teenagers. They're muralists! Painters! Glassblowers! Even a sugar sculptor! This
speaks to their commitment for quality. You are meant to conclude that this means they'll whip out a zesty pizza as well.
</p>
<p>
And if that makes you hungry...
</p>
<p>
<strong>4. Go have lunch</strong>
</p>
<p>
But do it where other people in your company dine, Porter orders. Gather news tips as you chomp into that sloppy joe. Hanging around the coffee pot in the
morning works, too.
</p>
<p>
Adds Garsten, "Just get to know as many people as possible in varied areas of your company. Let them know what you do and invite them to suggest stories."
</p>
<p>
<strong>5. Talk to the makers</strong>
</p>
<p>
This means the people who created your current products or services, or the ones working on the new stuff, Porter says.
</p>
<p>
Garsten offers a case in point: "Our Mopar-embedded reporter built the trust of the engineering and design staff enough so they let him produce a
behind-the-scenes video of the development of a new Funny Car."
</p>
<p>
<iframe src="https://www.youtube.com/embed/x6UDwVsHv7w" allowfullscreen="" width="560" frameborder="0" height="315"></iframe>
</p>
<p>
<strong>6. Ask the sellers</strong>
</p>
<p>
<strong> </strong>
</p>
<p>
You could dream up whacky gizmos all day long, like that robot-guided flying blender you thought up last year. But could you get someone to buy the real
thing? This is the gift of a salesperson.
</p>
<p>
"Your salespeople are closest to what you do great, who your best customers are, what changes are going on in the marketplace, so on and so forth," Porter
says. "Make them your friends and you'll learn a lot."
</p>
<p>
<strong>7. Cover the meetings</strong>
</p>
<p>
Any beat reporter knows there are meetings you just can't miss if you want to know what's going on: city council, the school board, county commissioners.
Are you covering the right meetings?
</p>
<p>
"Get yourself invited to staff or team meetings related to your beats," Garsten says.
</p>
<p>
<strong>8. Talk to the buyers</strong>
</p>
<p>
<strong> </strong>
</p>
<p>
Customer stories and case studies highlight your product without making you sound like that boastful blowhard nobody wants to talk to at a party. Check out
the video of the kid in Colorado Springs who wants to be a UPS driver when he grows up. (If your customers are under eight years old or small furry
mammals, you get a cuteness bonus.)
</p>
<p>
<iframe src="https://www.youtube.com/embed/0IsL5AMqLMY" allowfullscreen="" width="560" frameborder="0" height="315"></iframe>
</p>
<p>
"Any chance you have to talk to customers about their business and how we got to working together is a good thing," Porter says.
</p>
<p>
<strong>9. Cover the special events</strong>
</p>
<p>
If you were a small-town reporter, you'd be looking for ideas at every country fair and holiday parade where the high school cheerleaders throw candies at
the crowd from a flatbed truck.
</p>
<p>
Same for your organizational "city." In
<a href="http://www.nasdaqomx.com/corporatesolutions/blogs/showblogpost?contentId=49537&amp;title=15-Places-to-Find-Remarkable-Stories-at-Your-Company">
</a><a target="_blank" href="http://www.nasdaqomx.com/corporatesolutions/blogs/showblogpost?contentId=49537&amp;title=15-Places-to-Find-Remarkable-Stories-at-Your-Company">a blog post</a>, Matt Raymond, head of marketing strategy and PR Solutions at Nasdaq Corporate Solutions, cites this suggestion from Dave Kerpen, CEO of Likeable Local.
</p>
<p>
"From trade shows to company outings, events are loaded with story ideas," Raymond writes. "Play journalist and interview attendees about their experience,
or capture sound bites around a key theme or question."
</p>
<p>
Conferences also afford an opportunity to capture testimonials from clients and thought leaders who speak there, he says.
</p>
<p>
<strong>10. Talk to alumni</strong>
</p>
<p>
<strong> </strong>
</p>
<p>
Folks who retired or left on good terms are your historians who recall the way things used to be, Porter says. Tap them for "Remember when?" stories, and
you'll never be scratching your head for a #TBT post again.
</p>
<p>
<strong>11. Use analytics</strong>
</p>
<p>
Dig into your website analytics and look at the keywords that have led people to your site. "Go deep to the obscure keywords and you may find some clues to
stories," Porter suggests.
</p>
<p>
<strong>12. Open your eyes</strong>
</p>
<p>
<strong> </strong>
</p>
<p>
"It's easy to overlook things you see every day," Porter says. "Do you have an interesting sculpture in the lobby that has some history? What about that
old car in the parking lot or the founders plaque in the hallway?"
</p>
<p>
There could be a story right under your nose.
</p>
<p>
Don't be shy. Get going.
</p>
<a target="_blank" href="https://twitter.com/r_working">@r_working</a>Tue, 03 Mar 2015 14:53:49 GMThttp://www.prdaily.com/Marketing/Articles/df638fbb-bc81-492f-a5f8-dede8cdb8b81.aspx
df638fbb-bc81-492f-a5f8-dede8cdb8b81Presentation pointers from 'Empire'PR and marketing pros can learn how to sell an idea—along with their brands—from musical maven Cookie Lyon.Millions of viewers tune in to Fox’s new show "Empire" each week. Some watch it for the relatable family drama and the great soundtrack. Others love the all-star cast and guest stars.
<p>For an entrepreneur and marketer, it's easy to focus on how the challenges Empire Enterprises faces compare to those of real life.
</p>
<p>
There is always an employee like Becky who is outspoken, but knows her stuff, or Anika, who will do anything to get ahead. If you’re around long enough,
you’ll run into a Cookie or Lucious, if you are not like them yourself.
</p>
<p>
With every episode of "Empire," viewers are left talking about at least one big scene, such as when Cookie stepped in for Lucious at the investor
party. Her impromptu speech was spot-on and composed extremely well. Who wouldn’t want to invest in the company at that point?
</p>
<p>
Here are five things from Cookie’s speech that are vital when it comes to offering a presentation to potential clients, reporters or investors:
</p>
<p>
<strong>1. Be authentic</strong>. When people buy your brand, they are buying you. You must remain true to the experience, work and outcome stakeholders should expect to get.
</p>
<p>
If you are not part of a 50-year-old major corporation, do not attempt to present your brand as such. Starting off with a false persona will always show during
your pitch or during the evaluation of your brand.
</p>
<p>
<strong>2. Tell a story the audience can relate to</strong>. Stories stimulate the mind and make it much easier for people to remember what you're telling them.</p>
<p>
Tell a good story your audience can relate to and they will always remember it, at least during their evaluation phase.
</p>
<p>
<strong>3. Skip the jargon</strong>. New buzzwords are great to mix in with the old ones, but if your presentation is based around how many of them you can use to sound professional, you
will end up sounding like a long, boring report.
</p>
<p>It is your job to be sure your audience understands what you will do
for them, not how well you can recite terminology.
</p>
<p>
<strong>4. Show irresistible value</strong>. What makes your brand stand out from all the others? What skill set do you bring? What problem do you solve more efficiently than any competitor?
</p>
<p>
Value is not just about a price point. It is about worth. Why would your potential customers or investors give you money, and what is it worth to them?
</p>
<p>
<strong>5. Close with suggested next steps</strong>. Let your audience (whether it's reporters, investors or potential customers) know what is needed and suggest a timeline in getting started. Though every deal cannot be closed quickly—with a large sum or even at all—it helps to have a reference point before beginning your pitch or marketing
efforts.
</p>
<p>
Practice these areas before a presentation. Organize your thoughts and deliver them with confidence. One thing I always advise our clients to do during training
sessions for the press is remember no one knows your brand better than you. That alone should give you the faith in your ability to nail your presentation.
</p>
<p>
What do you think? Are there any areas we missed from Cookie’s speech, or additional tips you’d add?
<br>
<br>
[<strong>RELATED:</strong> <a target="_blank" href="http://buff.ly/1Di2TAh">Become a master speechwriter at our Speechwriters and Executive Communicators Conference.</a>]</p>
<em>
Ebony T. Grimsley is an author as well as owner and creative director of digital marketing and PR agency <a href="https://abovepromotions.wordpress.com/about/" target="_blank">Above Promotions</a>. A version of this article
originally appeared on the <a href="https://abovepromotions.wordpress.com/2015/02/19/how-to-sell-like-cookie-on-foxs-empire-show/" target="_blank">firm’s blog</a>.
</em>
<p>
(Image <a href="http://glamazonsblog.com/wp-content/uploads/cookie-lyons-empire-taraji-henson-fur-coat.gif" target="_blank">via</a>)</p>Mon, 02 Mar 2015 14:51:51 GMThttp://www.prdaily.com/Marketing/Articles/8bdd2685-0ebc-40ca-9f7c-9b32fa1b60e5.aspx
8bdd2685-0ebc-40ca-9f7c-9b32fa1b60e5Hear from Verizon, Lockheed Martin, Mastercard and more at our PR Executive SummitIntroducing a new event for PR executives: Join us in Atlanta to collaborate and learn with other senior leaders.<p>
You’re a senior communications pro. You see conferences tailored towards pros just getting their feet wet or communicators with only a few years of
experience under their belt.
</p>
<p>
It’s time to attend a summit designed specifically for communication and PR leaders.
</p>
<p>
Join us at the UPS Headquarters in Atlanta, Georgia, April 13-14 for an entirely new conference, <strong><a target="_blank" href="http://store.prdaily.com/ProductDetails.asp?product=Y5CY0AT&amp;listshow=Conferences&amp;catid=2ED70BB224CD4C98A1F9FA27EA225E6B&amp;grfr=Yes?utm_campaign=blr_conf_Y5CY0AT">The PR Executive Leadership Summit</a></strong>. Leaders
from Fortune 500 companies and other prominent organizations will gather to hear case studies from organizations including McDonald’s and Verizon Wireless.
You’ll be able to take part in interactive roundtables that will be fueled by both speakers and attendees.
</p>
<p>
We know you’re wondering – who should attend?
</p>
<p>
SVPs, EVPs, VPs, and directors of:
</p>
<ul>
<li>
Public relations
</li>
<li>
External communications
</li>
<li>
Public affairs
</li>
<li>
Media relations
</li>
<li>
Corporate communications
</li>
<li>
Digital communications
</li>
<li>
Content marketing
</li>
<li>
Digital marketing
</li>
<li>
Marketing
</li>
<li>
Social media
</li>
</ul>
<p>
Tackle topics such as the changing role of PR, media relations and how to broker exclusives, content marketing, crisis communications and reputation
management strategies.
</p>
<p>
Seating at this exclusive summit is limited. If you’re a senior communications leader, you need to save your seat while there’s still room.
</p>
<p>
<a target="_blank" href="http://store.prdaily.com/ProductDetails.asp?product=Y5CY0AT&amp;listshow=Conferences&amp;catid=2ED70BB224CD4C98A1F9FA27EA225E6B&amp;grfr=Yes?utm_campaign=blr_conf_Y5CY0AT">Get registered here.</a>
</p>Mon, 02 Mar 2015 14:50:38 GMThttp://www.prdaily.com/Marketing/Articles/217f357d-bcde-4447-b339-529fff6287bc.aspx
217f357d-bcde-4447-b339-529fff6287bcThe 5 most popular stories on PR Daily this week Frank Underwood is returning to Netflix, and readers were hungry for his and other 'House of Cards' characters' thoughts on PR. Plus, social media tips and press release pointers.Here are the five most widely read stories this week on <em>PR Daily</em>:
<br>
<ul>
<li>
<a target="_blank" href="http://www.prdaily.com/Main/Articles/18153.aspx">6 'House of Cards' quotes that apply to PR<br>
</a></li>
</ul>
<ul>
<li>
<a target="_blank" href="http://www.prdaily.com/Main/Articles/18166.aspx">5 free visual media tools for PR and marketing pros<br>
</a></li>
</ul>
<ul>
<li>
<a target="_blank" href="http://www.prdaily.com/Main/Articles/18157.aspx">10 ways to draw more attention to your press release<br>
</a></li>
</ul>
<ul>
<li><a target="_blank" href="http://www.prdaily.com/Main/Articles/18158.aspx">4 ways PR pros can enhance social media strategies<br>
</a></li>
</ul>
<ul>
<li>
<a target="_blank" href="http://www.prdaily.com/Main/Articles/18151.aspx">How PR pros can win with journalists on Twitter<br>
</a></li>
</ul>
(Image <a href="http://torple.tumblr.com/post/110051674450/hes-talking-about-me" target="_blank">via</a>)Mon, 02 Mar 2015 14:49:51 GMThttp://www.prdaily.com/Marketing/Articles/f25e0bfb-6039-430d-bbfe-ece8bc316663.aspx
f25e0bfb-6039-430d-bbfe-ece8bc316663Google and Disney among world's most popular brandsA recent study found the search engine to be the most talked-about and Disney the most-loved brand on social media.&nbsp;When evaluating a brand’s overall presence in social media, there are two things that tend to carry the most weight: volume and sentiment.
<p>
How often are people talking about my brand, and what are they saying?
</p>
<p>
Infegy recently published its <a href="http://top50.infegy.com/" target="_blank">World’s 50 Most Popular Brands</a> report, and while Google topped the list in volume of
chatter, Disney won the sentiment battle with the highest rate of positive chatter.
</p>
<p>
<blockquote>[<strong>RELATED: </strong><a href="http://bit.ly/1zw2fJg" target="_blank">Learn how to create compelling content and pitches that increase your brand's buzz and bottom line at our PR and Media Relations Summit.</a>]</blockquote>
</p>
<p>
The results came from analyzing overall positive and negative brand sentiments, how likely people were to purchase something (purchase intent), volume of
conversations and topics people referenced the most when talking about each brand.
</p>
<p>
Here are the top 10 most talked-about brands in social media, according to Infegy:
</p>
<p>
1. Google<br>
2. Twitter<br>
3. Facebook<br>
4. Apple<br>
5. Tumblr<br>
6. Disney<br>
7. Microsoft<br>
8. BMW<br>
9. YouTube<br>
10. Nike</p>
<p>
Being one of the most popular brands across social media doesn’t mean people are purchasing, however: Though the purchase intent for Google is 22 percent,
Twitter only has a 3 percent purchase intent, and Tumblr is just as low with 4 percent.
</p>
<p>
In like manner, brands that have the most sales aren’t those with the most social media chatter. The likelihood of purchasing something from FitBit is 36
percent, even though the brand is the 40th on the list, and Amazon, the 26th most popular brand, has a purchase intent of 23 percent.
<br>
<br>
(Image <a href="http://www.google.com">via</a>)</p>Mon, 02 Mar 2015 14:45:29 GMThttp://www.prdaily.com/Marketing/Articles/ba39a4f2-82e9-4898-9784-f9a3b6f60217.aspx
ba39a4f2-82e9-4898-9784-f9a3b6f602174 ways to fight content thievesAre you seeing your blog posts showing up elsewhere on the Web, without your permission? Try these tactics.<p>Last year, I received an alert on a blog post that was picked up by <em>PR Daily</em>.</p>
<p>The blog&nbsp;that had linked to my post was for an ad agency’s blog, and it was a complete scrape of my content.<br>
<br>
I commented on every post that was mine with things such as, “You
can’t scrape a blogger’s content and not attribute correctly” or “Boy,
this blog post sure looks familiar.” An editor at <em>PR Daily</em> called the agency’s owner.
</p>
<p>You know what he said? He said, “We have an intern running the blog. Sorry.”</p>
<p>Within 30 minutes, the entire blog was taken down. It’s never been republished. This was for a very large ad agency that should know better. And the CEO blamed the intern.</p>
<p>Unfortunately, we live in a world where content is scraped. In the
best situations, the person just didn’t know adding your byline without
your permission isn’t okay. In the worst, pure laziness prevails and all
of the content is stolen.</p>
<p>It happens to every content producer, no matter how many readers you have or how many people share your content.</p>
<p>You sort of accept that robots do it—the crappy little websites
that are still trying to do search engine optimization the old way. When
it’s shocking is when people who should know better do it.</p>
<p class="p1">Your content will be stolen and you have to decide what you’re going to do about it.</p>
<p class="p1">You have four options:</p>
<p class="p1"><strong>Do nothing</strong></p>
<p class="p1"><span class="s1">This approach is the easiest by far. Unless it looks like you’ve personally endorsed the site that has published your content, it doesn’t hurt to just let it be. </span></p>
<p class="p1"><span class="s1">If you’re practicing good content
creation with valuable and educational information and people are
sharing it on the social networks, the search engines will understand
your site is the authority on the topic. It takes a lot of time to fight off the
content&nbsp;thieves, and if you’ve installed the tools that automatically
add “this originally appeared on XX site” at the end of scraped content,
you won’t be hurt in search rankings. </span></p>
<p class="p1"><span class="s1">Tools such as <a href="http://yoast.com" target="_blank">Yoast</a> (a WordPress plugin), <a href="http://feedblitz.com" target="_blank">FeedBlitz</a> (an RSS feed and email subscription service), and <a href="http://my.studiopress.com/themes/genesis/" target="_blank">Genesis</a> (a WordPress theme) automatically create that sentence for you so it appears any time someone scrapes your content.</span></p>
<p class="p1"><span class="s1">That said, if your site isn’t yet
considered an authority in your industry by Google, it’s worth taking
some action against the content&nbsp;thieves.</span></p>
<p class="p1"><strong>Make them aware you know</strong></p>
<p class="p1"><span class="s1">The “make them aware you know” approach is the most time-effective option. </span></p>
<p class="p1"><span class="s1">Most sites have places where you can comment on your stolen content. You can comment with a simple, “Hmmmm…
looks familiar.” Or, “I’m so happy you liked my content enough to steal
it. For those of you reading this, I wrote this for my blog, <em>YOUR URL</em>. This is not original content to <em>SITE NAME</em>.”</span></p>
<p class="p1"><span class="s1">If there is no a link back to your site, ask them to provide one. If they don’t, you can move to the “kill it all” approach.</span></p>
<p class="p1"><strong>Kill it all</strong></p>
<p class="p1"><span class="s1">This approach is a bit more laborious.
Sometimes it’s as easy as contacting the content thieves&nbsp;and asking them
to take the blog post or article down. You can do that either by commenting on the content or by using their “contact us” page. </span></p>
<p class="p1"><span class="s1">If neither of those exists, you have to get crafty. This is where it gets challenging. </span></p>
<p class="p1"><span class="s1">You want to file what’s called a Digital Millennium Copyright Act, or <a href="http://www.dmca.com/" target="_blank">DMCA</a>, complaint with the site's host (they now also offer a badge that you can post on your site to protect your content). </span></p>
<p class="p1"><span class="s1">To figure out who the offender’s we&nbsp;host is, go to <a href="http://who.is" target="_blank">Who Is</a>&nbsp;and
look up the website by typing in the URL of the site where your
stolen content resides. That will tell you who the contact is for the
site and where the site is registered (GoDaddy, Bluehost, HostGator,
Network Solutions, and so on). </span></p>
<p class="p1"><span class="s1">Most of the domain registrars have complaint forms on their sites, so start there. If that doesn’t work, file directly with <a href="https://www.google.com/webmasters/tools/dmca-dashboard?pli=1" target="_blank">Google</a>.</span></p>
<p class="p1"><span class="s1">The kill-it-all approach works, but you
have to be extremely diligent in pursuing anyone who steals your
content. You also have to rely on the search engines to take care of it,
which renders it a less effective approach.</span></p>
<p class="p1"><strong>Take advantage of them</strong></p>
<p class="p1"><span class="s1">Which is why you could move to the
hardest approach—but also the most fun, if you’re so inclined: the “take
advantage of them” approach. </span></p>
<p class="p1"><span class="s1">There are three things you can do to really make content thieves&nbsp;look silly:</span></p>
<p class="p1"><span class="s1"><strong>Internal linking</strong>. This
is where you add links to another piece of content already published on
your site in the new content you’re creating. Perhaps you are writing a
blog post about how to generate sales leads and you have a webinar that
goes into more detail about the topic. Link to the webinar in your new
content. Now that you’ve linked to something else on your site, when
someone scrapes your content you automatically receive an email saying
that someone has mentioned your site in a blog post or article. Click on
that link to be taken directly to the page where you are mentioned.
From there, you can determine if the content has been scraped and what
to do about it.</span></p>
<p class="p1"><strong>Add an RSS footer</strong>. When you use FeedBlitz or
other software for your RSS feeds, it enables you to get creative with
what appears in your footer. Ours simply says, “This first appeared on
Spin Sucks,” but you could be so bold as to say, “This content was
stolen from Spin Sucks” or “If you want to see a real content marketer,
visit Spin Sucks, where this first appeared.” I’ve even seen people use
ads in the footer, “This first appeared on Spin Sucks and they have an <a href="http://spinsuckspro.com/downloads/how-to-write-blog-posts-that-get-read-and-shared/" target="_blank">awesome webinar you can download right now for free</a>. So go check it out.”</p>
<p class="p1"><strong>Install Yoast</strong>.&nbsp;Probably the easiest and
most effective way to take advantage is to use a plugin that alerts you
when your content is stolen, and automatically inserts the “this first
appeared” sentence. Most content thieves&nbsp;steal through your RSS feed, so
you need to install a plugin that attaches to that. You can do this
through the Yoast plugin—it’s already set up this way by default, so you
don’t have to change anything—or through the RSS Footer or the
Anti-Feed Scraper Message plugins.<br>
<br>
[<strong>RELATED:</strong> <a target="_blank" href="http://bit.ly/yzbj-prdaily">Find your brand voice, become a media outlet, and produce great stories.</a>]<br>
<br>
<em>Gini Dietrich is founder and CEO of <a target="_blank" href="http://www.armentdietrich.com/">Arment Dietrich, Inc.</a> and blogs at <a target="_blank" href="http://spinsucks.com/communication/fight-content-thieves/">Spin Sucks</a>, where a version of this article originally appeared.
</em></p>Fri, 27 Feb 2015 14:51:38 GMThttp://www.prdaily.com/Marketing/Articles/042beb4e-c673-4921-a99b-b5c4470a91e6.aspx
042beb4e-c673-4921-a99b-b5c4470a91e6ESPN shares 4 reasons to embrace corporate social responsiblity Want to change the world and create a better public image? Need more positive press? Get the skills you need to make both happen this April.<p>
Reap these benefits and more in today’s era of heightened scrutiny by embracing corporate citizenship, assures <strong>Kevin Martinez, VP of corporate outreach at ESPN</strong>.
</p>
<p>
<strong> </strong>
</p>
<p>
From integrating cause-related messaging into “SportsCenter” broadcasts, to leveraging partnerships with leagues like the NFL and NBA, to raising millions
for cancer research, ESPN’s corporate social responsibility efforts are making a difference in the community—while also driving the company’s brand forward.
</p>
<p>
You can hear his corporate citizenship trends and strategies for communicators <strong><a target="_blank" href="http://store.prdaily.com/ProductDetails.asp?product=Y5CM0NY&amp;listshow=Conferences&amp;catid=2ED70BB224CD4C98A1F9FA27EA225E6B&amp;promo=15940010057&amp;grfr=Yes?utm_campaign=blr_spkr_ Martinez">at our upcoming PR and Media Relations Summit in New York City on April 9</a>. </strong>
</p>
<p>
<strong> </strong>
</p>
<p>
But here’s his checklist of <em>additional</em> benefits you’ll enjoy by getting up to speed on the latest in CSR, corporate citizenship and
sustainability:
</p>
<p>
<strong>√ Leadership</strong>
. CSR opens doors to the C-suite, affirms Martinez. “The CEO’s job is to lead and create vision for the company. That’s very much what CSR is all about,”
he explains. “The emergence of CSR is a unique business practice for those who want to lead, because you immediately become part of forming the company’s
business strategy, culture and employee engagement.”
</p>
<p>
His advice: “Become articulate in corporate citizenship to stay relevant. And collaborate with CSR departments and partners before you get left behind.”
</p>
<p>
<strong>√ </strong>
<strong>Authenticity. </strong>
CSR gives social media new life, according to Martinez. “Social media content can be formulaic and inauthentic,” he explains. “But corporate citizenship is
about passion and purpose, and can inject authenticity back into social media and revive flagging results.”
</p>
<p>
Here’s why: CSR is a magnet for fans whose values mirror your brand’s. They are therefore more likely to engage with your social media. In addition, cause
related social media updates are more powerful and see more shares than promotional ones.
</p>
<p>
<strong>√ </strong>
<strong>Humanity. </strong>
CSR gives companies a chance to share their brand’s humanity. It also gives CEOs a chance to speak from the heart, believes Martinez.
</p>
<p>
“There’s a real ‘What’s the sound-bite’ mindset in communications,” he explains. “But you must expand your bandwidth to also speak to values. I guarantee
your CEO would like to speak from the heart sometimes instead of delivering the usual five-second elevator speech.”
</p>
<p>
<strong>√ Protection. </strong>
CSR gives companies the support of engaged stakeholders when crisis strikes, according to Martinez. This support is grounded in the trust and transparency
fostered by corporate citizenship. There is no better support for your reputation than an authentic third party sharing positive testimony about your
company and culture.
</p>
<p>
“The role of CSR is to engage proactively with people outside the fence line,” he explains. “They will be the first to protect you in a crisis.” The
takeaway: “Speaking authentically and engaging with these third parties on their terms will give you added time during a crisis. But these relationships
should be defined by deep, personal and proactive two-way communications.”
</p>
<p>
<em>Want more? Make sure you join us at our <strong><a target="_blank" href="http://store.prdaily.com/ProductDetails.asp?product=Y5CM0NY&amp;listshow=Conferences&amp;catid=2ED70BB224CD4C98A1F9FA27EA225E6B&amp;promo=15940010057&amp;grfr=Yes?utm_campaign=blr_spkr_ Martinez">PR &amp; Media Relations Summit</a></strong>, April 8-10 in New York City.</em>
</p>Fri, 27 Feb 2015 14:50:38 GMThttp://www.prdaily.com/Marketing/Articles/1ccc2b62-81bb-494a-a439-f6310ccd2454.aspx
1ccc2b62-81bb-494a-a439-f6310ccd2454JetBlue starts its own kindness campaignUnlike McDonald's 'pay with lovin'' promotion, JetBlue isn't heavily promoting its free-flights campaign, called Flying it Forward.<p>
Brands seem to think think it’s incumbent upon them to force us to be nice to each other this year. That’s why it’s so
refreshing to learn about what JetBlue is doing.
</p>
<p>
Earlier this year, Coca-Cola started turning Twitter hate speech into cute pictures until <em><a target="_blank" href="http://www.prdaily.com/Main/Articles/Cokes_automated_MakeItHappy_Twitter_promotion_runs_18059.aspx">Gawker</a></em><a target="_blank" href="http://www.prdaily.com/Main/Articles/Cokes_automated_MakeItHappy_Twitter_promotion_runs_18059.aspx"> tricked the system into tweeting Mein Kampf</a>. After the
Super Bowl, <a target="_blank" href="http://www.prdaily.com/Main/Articles/McDonalds_pay_with_lovin_campaign_earns_little_lov_18149.aspx">McDonald’s wanted us to pay McNuggets with positive words and actions rather than money</a>. Then Dove decided it would wash out
our collective dirty social media mouths with its <a target="_blank" href="http://www.prdaily.com/Main/Articles/Dove_takes_on_Twitter_hate_with_new_campaign_18156.aspx">#SpeakBeautiful campaign</a>.
</p>
<p>
Rather than thinking a manufactured campaign could cure the world of hate, JetBlue is doing one small, but very impactful thing. It’s called Flying it
Forward, and it’s essentially a free flight that’s been passed from one person to another, to another, and so on.
</p>
<p>
It all started when the airline didn’t charge Tameka Lawson for her flight to New York to represent her nonprofit at a conference. The condition was that
she had to pass along the flight to another deserving passenger. The effort is now 10 free-flying passengers deep.
</p>
<p>
The coolest part? The brand isn’t shoving it in our faces.
</p>
<p>
"We're not necessarily going to publicize [Flying It Forward]," Morgan Johnston, a JetBlue communications manager, told the <a target="_blank" href="http://www.huffingtonpost.com/2015/02/24/jetblue-flying-it-forward_n_6735524.html"><em>Huffington Post</em></a>. "It would be disingenuous to do so."
<br>
<br>
[<strong>RELATED:</strong> <a target="_blank" href="http://bit.ly/Y5TC03">Learn the benchmarks you need to motivate your organization.</a>]</p>
<p>
You can nominate yourself or a friend for Fly it Forward consideration <a target="_blank" href="http://jetblueflyingitforward.com/#!/entry">here</a>.
</p>Fri, 27 Feb 2015 14:47:16 GMThttp://www.prdaily.com/Marketing/Articles/9e2dde1e-f74e-4132-aae1-0d845d5e007c.aspx
9e2dde1e-f74e-4132-aae1-0d845d5e007c30 jobs in the PR and marketing world This week’s featured listings highlight the best companies and cities for those seeking internships.Smart PR and marketing students are already looking for a spring or summer internship, and proactive seekers will have secured several to choose from.
According to Glassdoor, more than 27,500 internship positions are open.
<p>
To guide young job seekers, Glassdoor compiled a list of the <a href="http://www.businessinsider.com/the-25-best-companies-for-internships-right-now-2015-2" target="_blank">25 highest-rated companies for internships</a>. The report
was based on student internship reviews from the past year.
</p>
<p>
Facebook made the top of the list, followed by Chevron, Google, Quicken Loans, eBay, Yahoo, Epic, Schlumberger, NBC Universal and BCG in the top 10. Apple,
Disney, Exxon Mobile, PepsiCo, Proctor &amp; Gamble and Microsoft were among companies that filled out the list.
</p>
<p>
Though not all communications internship positions for this spring and summer have been posted, PR and marketing students can get a jump on the competition
with this week’s featured listings.
</p>
<p>
Facebook is looking for an&nbsp;<a href="https://www.facebook.com/careers/department?req=a0I1200000G4KfcEAF&amp;ref=a8lA00000004CFAIA2" target="_blank">Instagram teen community intern</a> and a <a href="https://www.facebook.com/careers/department?req=a0IA000000G40LHMAZ&amp;ref=a8lA00000004CFAIA2" target="_blank">product marketing manager intern</a> in California,
and Disney Interactive has a
<a href="https://xjobs.brassring.com/1033/ASP/TG/cim_jobdetail.asp?partnerid=25348&amp;siteid=5039&amp;areq=235934BR&amp;Codes=LINKEDIN_PI_JS" target="_blank"> game programming internship </a>
opening in Utah.
</p>
<p>
Each internship has specific requirements, but candidates should highlight PR, marketing and social media experience when applying. Candidates must also
write well and be able to work with journalists and the members of a brand’s team.
</p>
<p>
<a href="http://www.businessinsider.com/where-youre-most-likely-to-find-an-internship-2015-2" target="_blank">Glassdoor also compiled a map</a>
showing the number of available internships in the 20 most-populous cities.
</p>
<p>
New York City is the clear winner, with more than 2,500 open internship positions, followed by San Francisco with more than 1,500 available internships and
Washington, D.C., with more than 1,100 internship positions. Tampa trailed the field with only 169 open internships.
</p>
<p>
Weber Shandwick is looking for a <a href="http://chj.tbe.taleo.net/chj01/ats/careers/requisition.jsp?org=CMGRP&amp;cws=37&amp;rid=3862" target="_blank">media intern</a> in
Baltimore, ViaSat seeks a
<a href="https://sjobs.brassring.com/TGWebHost/jobdetails.aspx?jobId=942506&amp;partnerid=425&amp;siteid=5199&amp;Codes=W-LINKEDIN" target="_blank"> content writer and social media intern </a>
in Denver, Carlson has an opening for a
<a href="https://careers.peopleclick.com/careerscp/client_carlson/external/gateway.do?jobPostId=75717&amp;functionName=viewFromLink&amp;localeCode=en-US&amp;iis=LINKEDIN&amp;iisn=linkedin.com" target="_blank"> community relations intern </a>
in Minneapolis, Twitter is seeking an
<a href="https://hire.jobvite.com/CompanyJobs/Careers.aspx?c=q8o9Vfwk&amp;j=oYZy0fwf&amp;nl=1&amp;page=Job+Description&amp;s=LINKEDIN" target="_blank"> ad operations intern </a>
in San Francisco, and Key Capital has an opening for a
<a href="https://www.ziprecruiter.com/jobs/private-key-d181e5e0/intern-marketing-a6a2807f?source=feed-linkedin&amp;_zat=VO461H8AAAEAAB0jkukAAAAi" target="_blank"> marketing intern</a>&nbsp;in Miami—all cities on Glassdoor’s list.
</p>
<p>
<strong>Not the job for you? </strong>
See what else we have in our weekly professional pickings:
</p>
<p>
<strong> </strong>
</p>
<p>
<a href="http://jobtargetjobfinder.com/c2/job.cfm?vnet=0&amp;page=220&amp;site_id=1&amp;refine=keyword&amp;job=22236311" target="_blank"> PR account coordinator—KGBTexas Communications (Texas) </a>
</p>
<p>
<a href="http://jobs.mashable.com/jobs/social-media-manager-san-francisco-california-94105-75242365-d" target="_blank">Social media manager—New Relic (California)</a>
</p>
<p>
<a href="https://blood.ca/en/job-seekers" target="_blank">Internal communications specialist—Canadian Blood Services (Canada)</a>
</p>
<p>
<a href="https://careers-siriusxm.icims.com/jobs/10041/director-senior-director%2c-corporate-communications/job?mobile=false&amp;width=705&amp;height=500&amp;bga=true&amp;needsRedirect=false" target="_blank"> Senior corporate communications director—SiriusXM (New York) </a>
</p>
<p>
<a href="http://www.sundanceresort.com/careers-en.html" target="_blank">Marketing manager—Sundance Mountain Resort (Utah)</a>
</p>
<p>
<a href="https://www.linkedin.com/jobs2/view/28602976" target="_blank">Social media analyst—Sprinklr (Germany)</a>
</p>
<p>
<a href="https://careers-wwecorp.icims.com/jobs/3600/junior-social-media-editor/job?iis=LINKEDIN&amp;iisn=linkedin.com" target="_blank"> Junior social media editor—WWE (Connecticut) </a>
</p>
<p>
<a href="https://careers-razorfish.icims.com/jobs/16471/senior-copywriter/job?iis=LINKEDIN&amp;iisn=linkedin.com" target="_blank"> Senior copywriter—Razorfish (California) </a>
</p>
<p>
<a href="https://www.linkedin.com/jobs2/view/47746009" target="_blank">Marketing communications manager—Western Shelter (Oregon)</a>
</p>
<p>
<a href="http://jobs.mashable.com/jobs/public-relations-manager-washington-district-of-columbia-20005-75344830-d" target="_blank"> Public relations manager—NACUBO (Washington D.C.) </a>
</p>
<p>
<a href="http://jobs.mashable.com/jobs/senior-account-executive-new-haven-ct-74276060-d" target="_blank">Senior account executive—Digital Surgeons (Connecticut) </a>
</p>
<p>
<a href="https://secure.pageuppeople.com/apply/387/sw/applicationForm/initApplication.asp?lJobID=655631&amp;sLanguage=en&amp;sSourcePointer=sw&amp;lJobSourceTypeID=816&amp;lApplicationSubSourceID=12514" target="_blank"> Digital marketing manager—Salmat (Australia) </a>
</p>
<p>
<a href="http://www.jobscore.com/jobs2/listenfirstmedia/pr-manager-product-marketing/bWvGBSU-ur5iydiGalkWKP?utm_source=LINKEDIN&amp;utm_medium=referrer" target="_blank"> PR and product marketing manager—ListenFirst Media (New York) </a>
</p>
<p>
<a href="http://hire.jobvite.com/CompanyJobs/Careers.aspx?nl=1&amp;k=Job&amp;j=oOWu0fwY&amp;s=LinkedIn" target="_blank">PR director—Qstream (Massachusetts)</a>
</p>
<p>
<a href="https://www.ziprecruiter.com/jobs/the-rainmaker-institute-ac144223/social-media-specialist-86e6c82c?mid=1595&amp;source=feed-linkedin&amp;_zat=VO4-VH8AAAEAABBxfWIAAABR" target="_blank"> Social media specialist—The Rainmaker Institute (Arizona) </a>
</p>
<p>
<a href="https://www.linkedin.com/jobs2/view/32045492" target="_blank">PR and social media coordinator—Brookfield Residential (Canada)</a>
</p>
<p>
<a href="https://devryuniversity-devry.icims.com/jobs/66131/senior-director%2c-communications-and-social-media/job?iis=LINKEDIN&amp;iisn=linkedin.com" target="_blank"> Senior director of communications and social media—DeVry (Illinois) </a>
</p>
<p>
<a href="http://ch.tbe.taleo.net/CH04/ats/careers/requisition.jsp?org=INTEGER&amp;cws=1&amp;rid=1143&amp;source=LinkedIn" target="_blank"> Copywriter—The Integer Group (Iowa) </a>
</p>
<p>
<a href="https://www.linkedin.com/jobs2/view/32041704" target="_blank">Senior PR specialist—Skadden (New York)</a>
</p>
<p>
<a href="https://www.linkedin.com/jobs2/view/32034650?" target="_blank">Relationship marketing manager—Lab Support (New Jersey)</a>
</p>
<p>
<a href="https://careers.microsoft.com/resumepreview.aspx?aid=171585" target="_blank">Windows consumer PR lead—Microsoft (Washington)</a>
</p>
<p>
<a href="http://jobs.mashable.com/jobs/digital-marketing-manager-warwick-rhode-island-02886-75242020-d" target="_blank"> Digital marketing manager—Plan International USA (Rhode Island) </a>
</p>
<p>
<em>If you have a job you would like to see highlighted in PR Daily’s weekly jobs post, please </em>
<a href="mailto:bekiw@ragan.com"><em>email me</em></a>
<em> or tweet me a link: </em>
<a href="http://www.twitter.com/bekiweki" target="_blank"><em>@bekiweki</em></a><em>.</em>
</p>
<p>
(Image <a href="http://img.pandawhale.com/105370-Vince-Vaughn-old-odometer-gif-FLGw.gif" target="_blank">via</a>)</p>Fri, 27 Feb 2015 14:46:37 GMThttp://www.prdaily.com/Marketing/Articles/50e0f826-1b82-47bd-8b9e-b1f5dc6f84ea.aspx
50e0f826-1b82-47bd-8b9e-b1f5dc6f84eaReebok and CrossFit athletes give commuters a lift After escalators in Stockholm's subway stopped working, a marketing stunt sought to give &nbsp;Swedish travelers a break from climbing the stairs.&nbsp;Call it opportunist marketing.
<p>
Swedish agency The Viral Company, working on behalf of Reebok, recognized an opportunity when escalators in Stockholm’s subway went out and people were
forced to walk up a flight of stairs.
</p>
<p>
The agency reached out to a local CrossFit gym to help create this lawsuit waiting to happen:
</p>
<p>
<iframe src="https://www.youtube.com/embed/rbbSx1uLLy4" allowfullscreen="" width="600" frameborder="0" height="338"></iframe>
</p>
<p>
From <em><a href="http://www.adweek.com/adfreak/when-escalators-died-stockholms-subway-reebok-was-there-give-people-lift-163122" target="_blank">AdWeek</a></em>:
</p>
<p style="margin-left: 40px;">
Despite the reasonable odds that the women panting at the top of the stairs—as well as some of the people who don't seem to mind getting slung over some
rando's shoulder—are agency employees, the idea is cute, and a nice, down-to-earth extension of Reebok's lofty new <a href="http://www.adweek.com/news/advertising-branding/reebok-quietly-emerging-challenger-brand-contend-163074" target="_blank">"Be More Human"</a> strategy.
</p>
<p>
Logistics aside, this is a great example of seeing an opportunity and working quickly to pounce in an interesting way.
</p>
<p>
<blockquote>[<strong>RELATED:</strong> Become a visual content ninja. Learn how when you attend our Visual Communications and Infographics Summit.]</blockquote>
</p>
<p>
What do you think of the agency’s stunt, <em>PR Daily </em>readers?
<br>
<br>
(Image&nbsp;<a href="https://www.flickr.com/photos/vargklo/150562878/in/photolist-eiF2g-eiF4w-eiF5u-eiEYP-eiF9k-eiF1s-eiF6G-efPSA-ej8mM-efTFr-eg6a6-ehmQ6-ehmVA-eg649-eiFcA-eTmdE-eDemf-eDemD-eDekR-eTmdW-eTmeh-eiEW1-eiEXB-eiEWZ-eDdZc-eDdZC-eiFgm-ej81U-ej8eQ-ej86E-ej8oe-ej8gE-ej8qh-ej7WH-ej8az-ej7Yq-ej85J-ej89f-ej8iv-ej81k-ej8rY-ej8cT-ej8kY-ej8hA-ej8fG-ej83e-ej8pk-eg697-efwRT-ej8jc" target="_blank">via</a>)</p>Thu, 26 Feb 2015 14:53:44 GMThttp://www.prdaily.com/Marketing/Articles/976bcf99-2398-44e6-97fc-d9c9b69983b8.aspx
976bcf99-2398-44e6-97fc-d9c9b69983b86 things great PR campaigns have in commonThere are a few common elements that separate merely good campaigns from the very best.When it comes to capturing the attention of journalists, experts and prospects, some PR campaigns
have more impact than others. <br>
<br>
What makes the difference? There are
countless factors, from the development of the initial strategy, through
the details of planning and execution. Every campaign is distinct, of
course, and there are no cookie-cutter solutions. However, when I think about
the difference between a blockbuster PR program and one that’s merely good, there are some commonalities.
<p>Here are some of the criteria of a top-notch PR campaign, and that most killer PR programs have in common.</p>
<p><strong>They're audience-focused.</strong> Some brands are lucky enough
to have a core following of very passionate customers. Although it’s
run into some reputation snags recently, apparel brand Lululemon has
built its brand through a local-market campaign
that recruits in-city athletes, trainers, and fitness entrepreneurs to
spread the yoga gospel and indirectly promote its brand. For an art-materials-retailer client, we invite local artists, art teachers, and
even artsy families with kids to store events to reinforce the company’s
ties with local communities, including the press and bloggers.</p>
<p><strong>They're well timed.</strong> When it comes to the publicity aspect of a campaign, timing can make all the difference. A campaign we
ran about a credit union’s advantages over banks was transformed when
launched just before Valentine’s Day and added a call to action to “break up
with your bank.” For three years, we ran a “Director of Sleep” job
search for a mattress brand that wanted to be linked to healthy slumber.
The first time was back in 2011, when jobs were particularly scarce. A
key factor in the campaign’s “dream” results was its launch in May, just
as new college grads were flooding a very anemic job market. We’re
convinced that different timing would have yielded poorer results.<br>
<br>
<strong>They're simple.</strong> PR professionals can sometimes
overcomplicate their tactics. Something as basic and fun as sending
Muppets cupcakes to prominent tweeters to promote a new Muppets movie is
about as simple as social outreach gets, but it carried the movie
campaign beautifully, because it was visual, it appealed to the
recipients, and it was very consistent with the whimsical Muppets brand.
Who could resist tweeting such a gift?
</p>
<p><strong>They put old ideas in new packages.</strong> It’s hard to dream up a completely new idea, but often, you don’t need to. Consider what animal rescue group <a target="_blank" href="http://www.slate.com/blogs/moneybox/2014/08/07/tinder_partners_with_social_tees_to_find_new_york_city_abandoned_dogs_homes.html">Social Tees</a>
and dating app Tinder did last summer when they teamed to promote puppy
adoption. Instead of another familiar appeal to the public to adopt a
pet, with the depressing statistics about animals in shelters, the
available dogs were profiled on Tinder to “match” them with suitable
owners. The campaign generated a litter of pun-filled stories and more
than 2,500 matches in its first week.</p>
<p><strong>They humanize brands.</strong> Kleenex has
tissues delivered to people posting on social media about the miseries
of having a cold. Simple, audience-focused, and very sympathetic. &nbsp;One
of the best ways to make a company more human is to pull back the
curtain on its workforce. GE, for example, posts #throwbackthursday
photos of its early leaders. It also uses&nbsp;“Instawalks” to invite Instagram users into GE facilities to share their experiences,
offering a look under the hood of one of America’s most iconic
companies.</p>
<p><strong>They're entertaining.</strong> It's no surprise that some of the most enduring PR and content campaigns got there because they make people laugh. <a target="_blank" href="http://www.marklivesinikea.com/">Mark Malkoff</a> lived in an Ikea store for a week to show how inviting it is. GE scored again with its #<a target="_blank" href="https://www.youtube.com/playlist?list=PLxRhTjvLlyoLJnBUAEGs5izJW6v2JteYE">springbreakit</a>
video series that takes the “Will It Blend” meme to another level.
Entertaining content is compulsively shareable, and that’s one of the
best-known “secrets” of great PR.<br>
<br>
[<strong>RELATED:</strong> <a target="_blank" href="http://bit.ly/Y5CK0DC-PR">Master hot buttons and metrics execs expect now.</a>]<br>
<br>
<em>Dorothy Crenshaw is CEO and creative director of Crenshaw
Communications. She has been named one of the public relations
industry’s 100 Most Powerful Women by PR Week. A version of this story
originally appeared on her agency's <a target="_blank" href="http://crenshawcomm.com/great-pr-campaigns-common/">ImPRessions blog</a>.<br>
</em><br>
(Image <a target="_blank" href="http://gifrific.com/wp-content/uploads/2014/03/Andy-Dwyer-Saying-Great-Idea.gif">via</a>)<em><br>
</em></p>Wed, 25 Feb 2015 14:52:23 GMThttp://www.prdaily.com/Marketing/Articles/31064c15-f026-4788-9987-6ba603bb2d16.aspx
31064c15-f026-4788-9987-6ba603bb2d165 free visual media tools for PR and marketing prosBrand and community managers can use this guide to embrace content trends without breaking the bank.&nbsp;More and more brands are embracing content marketing, especially when it comes to visual media.
<a href="http://www.webdam.com/2014-marketing-statistics-infographic/">
Research shows that 65 percent of a brand’s audience is composed of visual learners
</a>
, so the move is a wise branding choice.
<p>
However, PR and marketing pros are often not designers, and not all brands, boutique firms or communications consultants can afford the price tag that
comes along with a top-flight design professional.
</p>
<p>
<blockquote>[<strong>RELATED:</strong> <a href="http://bit.ly/199GdXR" target="_blank">Become a visual content ninja--learn the tricks at our Visual Communications and Infographics Summit.</a>]</blockquote>
</p>
<p>
Here are five free tools that can help boost your campaigns without breaking the bank:
</p>
<p>
<strong>1. </strong>
<a href="http://join.deathtothestockphoto.com/" target="_blank"><strong>Death to the Stock Photo</strong></a><strong>.</strong>
Stock photos are a great foundation for photo quotes or social media posts with a powerful fact on top of an interesting picture. They also can work well
alone in blog posts that need a boost from visuals.
</p>
<p>
However, many stock photos look strange or forced, and a bad photo won’t help to entice readers to look at and share your content.
</p>
<p>
Death to the Stock Photo is a free monthly service that provides images that don’t look like obvious stock photos for social media, blog posts and
commercial use. “We aim to be just like coffee for the modern creative,” a welcome message on the site reads.
</p>
<p>
Other sites such as <a href="http://nos.twnsnd.co/" target="_blank">New Old Stock</a> and <a href="https://unsplash.com/" target="_blank">Unsplash</a> offer high-resolution photos that
you can edit in any way you’d like, free from copyright restrictions.
</p>
<p>
<strong>2. <a href="https://www.canva.com/" target="_blank">Canva</a>. </strong>
This tool is a design do-it-yourself dream, with more than one million stock photos, graphics and special fonts that can be purchased for $1 each to easily
design posters, fliers, social media posts and other visual layouts.
</p>
<p>
Not only does the website offer an easy way to create visuals for practically any branding purpose, Canva also became a social network in November 2014.
Users can now follow contacts or find new people based on the designs they share.
</p>
<p>
“Over the past 15 months, Canva’s one million users have created more than seven million designs,” Melanie Perkins, Canva’s co-founder and CEO, <a href="http://techcrunch.com/2014/11/25/canva-courts-design-pros-with-new-social-features-and-a-marketplace-for-their-work/" target="_blank">told <em>TechCrunch</em></a>. “460,000 designs were created last week alone. It seemed crazy to have all of these incredible designs created on Canva and no way for anyone to see
them.”
</p>
<p>
<strong>3. </strong>
<a href="http://www.easel.ly/" target="_blank"><strong>Easel.ly</strong></a><strong>. </strong>
“Infographics can be great for understanding huge amounts of information,” <a href="http://www.prdaily.com/Main/Articles/18158.aspx" target="_blank">says Karl Gude</a>,
Michigan State University journalism professor and former infographics chief for <em>Newsweek</em> and the Associated Press.
</p>
<p>
Smaller brands and individual communicators can keep up with the infographics trend while staying within their budgets through tools like Easel.ly. The
website offers users a variety of templates to create the perfect infographic, along with an option to create one from scratch.
</p>
<p>
Remember to keep things simple when creating infographics. Even if you <em>can</em> fit a ton of information, colors and fonts within the image, that
doesn’t mean you <em>should</em>.
</p>
<p>
<strong>4. </strong>
<a href="https://color.adobe.com/create/color-wheel/" target="_blank"><strong>Adobe Color CC</strong></a><strong>. </strong>
Just as you don’t want to use cliché or clashing fonts in your designs, choosing the right colors is imperative to making your visuals something audiences
want to look at.
</p>
<p>
Formerly Adobe Kuler, this tool can create a color theme for your visual designs. Users can use the color wheel or upload a graphic to get color-theme
suggestions, create their own themes or search the database to see popular user creations.
</p>
<p>
Though themes can be saved and transferred over to Adobe products and apps, each five-color theme displays the codes for each hue that can be used in
practically any other design tool.
</p>
<p>
<strong>5. </strong>
<a href="http://ezgif.com/" target="_blank"><strong>EZGIF</strong></a><strong>. </strong>
For brand and community managers,<strong> </strong> <a href="http://www.prdaily.com/Main/Articles/8a7b2a91-6ef1-4838-a217-e18b68ed9d9a.aspx" target="_blank">GIFs can be even more powerful than photos</a>. However, creating
these looped animations doesn’t have to be hard work.
</p>
<p>
EZGIF has tools to crop, resize and optimize existing GIFs—users can upload files or the link to the GIF—as well as a GIF maker.
</p>
<p>
Now you can have the perfect reaction GIFs for online banters with customers as well as animations that spice up your blog and other social media posts.
</p>
<p>
Learn more visual media tips and tricks in our open-mic <a href="https://twitter.com/search?f=realtime&amp;q=%23RaganSocial&amp;src=typd" target="_blank">#RaganSocial</a> Twitter chat Tuesday, Feb. 24 at 2 p.m. Central.
</p>Wed, 25 Feb 2015 14:51:08 GMThttp://www.prdaily.com/Marketing/Articles/983fc062-b71d-4a40-a618-529755379ef4.aspx
983fc062-b71d-4a40-a618-529755379ef4How to avoid boring your B2B audienceWriting for businesspeople rather than for the general public doesn’t mean your content has to be bone dry. Try these approaches to engage your followers.<p>
Shortly after transitioning from my work as a journalist to my work in social media, I was assigned to write for a well-known cereal brand, one
particularly popular among stoners.
</p>
<p>
In discussions about the brand’s voice and tone, we coded our language to say we were writing for “slackers,” “college dudes” and “millennials who love
irony.”
</p>
<p>
It was an incredibly easy assignment. The fervor for the brand was built-in, and all we had to do was write from the perspective of its biggest fan. Fan
and follower counts skyrocketed without the slightest dip into paid promotion. Engagement rates were through the roof. Our agency was heralded, and other
brands sought our secret sauce.
</p>
<p>
Well, the secret was that we were writing for a brand that was already popular among folks who regularly (and enthusiastically) used social media and were
receptive to brand messaging. This was during those halcyon Edgerank days when Facebook wasn’t suppressing organic reach into nonexistence, as it is now.
</p>
<p>
We were brought crashing to Earth when we picked up our first B2B brand and learned that it’s not so easy to create a robust social media presence when
you’re writing for an audience that either isn’t there or doesn’t care.
</p>
<p>
Fast-forward a couple of years: I have moved on from that agency, and I’m working in-house managing the social media push for a B2B audience. Though I
can’t claim to have found the secret sauce, I’d love to share a few things that have helped us keep our content fresh.
</p>
<p>
<strong>Strike the word ‘professional’ from conversations about voice and tone</strong>
</p>
<p>
<strong> </strong>
</p>
<p>
“Professional” doesn’t work when you’re writing for a social media audience. These channels were created to facilitate interaction and conversation—not to
be a conduit for you to push one marketing message after another.
</p>
<p>
When you’re creating a voice and tone for a B2B brand, it must have a personality. Without a personality, a point of view and a conversational approach, a
robot might as well be crafting your messaging.
</p>
<p>
<strong>Find balance in the content you share</strong>
</p>
<p>
Many B2C brands get so caught up in pushing out their own messaging that the social media managers behind them forget to interact, so the account lacks any
value for followers.
</p>
<p>
B2B and association clients often say, “We want our social media to reflect our thought leadership.” Then they can’t understand when you share anything
that isn’t touting the organization’s products or services.
</p>
<p>
There must be a balance among overt marketing messaging, curated third-party content and brand-produced content. No one will perceive your B2B brand as an
industry thought leader if the only thing you seem to be thinking about is getting people to spend money with you.
</p>
<p>
Research what your fans and followers are already sharing. A B2C lesson applies here: When in doubt, mimic your audience. Whatever they’re talking about
(and however they’re talking about it) provide a great place to start crafting your own social media strategy for a B2B brand.
</p>
<p>
<strong>Cultivate a personality—or personalities </strong>
</p>
<p>
We’re kidding ourselves if we say our role as social media marketers is to have a conversation with our audience. Who is actually getting excited about the
opportunity to talk to the nameless corporate account for a B2B brand?
</p>
<p>
B2B brand managers will often think of social media in a very linear fashion: “The messaging flows from the corporate account and is disseminated to the
masses, who should consume it because we’ve deemed it consumable.”
</p>
<p>
I hate that notion.
</p>
<p>
Think of the corporate channel as the leaves on a tree. The leaves are the pretty elements that everyone tends to notice first. But leaves also play an
important role in catching sunlight (social chatter) and filtering it down through the tree (bear with me—I’m not a botanist). The leaves are connected to
the branches, which connect to limbs and then to the trunk, which connects to the roots.
</p>
<p>
In other words, an effective B2B social strategy doesn’t begin and end with the corporate messaging—just as a tree doesn’t begin and end with its leaves. I
haven’t seen a B2B company that doesn’t have a stable of experts that—if not versed already in social media best practices—could easily gain the skills
needed to become social media savvy.
</p>
<p>
Engage members of your other departments. If they’re not already connected, let the social media wing of your business become the great unifier among your
product/service experts, your PR department and your marketing efforts.
</p>
<p>
<strong>Identify your favorite B2C brands; infuse those elements into your work</strong>
</p>
<p>
There are a lot of managers of B2C brands who are doing spectacular work on social media. Take cues from them if—and only if—doing so makes sense for your
audience.
</p>
<p>
The greatest tool any social media marketer can have in his or her arsenal is an in-depth understanding of the brand’s audience. Then it becomes easy to
see how a B2C brand’s killer activation could be adapted to fit your needs.
</p>
<p>
<strong>Know your limitations</strong>
</p>
<p>
<strong> </strong>
</p>
<p>
As B2B marketers, we can’t expect the same level of engagement as a cereal brand pandering to stoners. There’s a level of propriety (not to be confused
with that four-letter word “professionalism”) that is required of many B2B and association accounts.
</p>
<p>
You can still be interesting (and even funny) without resorting to crassness—Jerry Seinfeld comes to mind.
</p>
<p>
If you find that you can’t be the Jerry Seinfeld of B2B marketing, don’t worry, you’re not alone.
<br>
<br>
[<strong>RELATED:</strong> <a target="_blank" href="http://bit.ly/yzbj-prdaily">Find your brand voice, become a media outlet, and produce great stories.</a>]<br>
<br>
(Image <a target="_blank" href="http://bookriot.com/2014/11/20/rather-be-reading/">via</a>)</p>Wed, 25 Feb 2015 14:48:43 GMT