1. Texas Longhorns

Current Value: $133 million
One-Year Change in Value: 3%
Football Profit: $78 million
Conference: Big 12
Head Coach: Mack Brown

Everything really is bigger in Texas. The Longhorns continue to lead the pack despite playing one fewer home game last season. The lost revenue was replaced with income from the Longhorn Network and increased conference distributions from the Big 12.