Wireless carriers stand to make a killing by tracking your every move

As wireless carriers continue to explore new revenue opportunities in an evolving market, services that rely on network-based location tracking are seen as a huge opportunity. “We see a range of new Location Information Services (LIS) emerging around insurance, banking, analytics, M2M/MRM, advertising, hospitality and IVR supported by always-on, cloud-based location across all device types,” ABI analyst Patrick Connolly noted in a recent report. “Additionally, the US, EMEA, Latin American, and Asian carriers are showing strong signs of adoption in 2013, working with a mixture of local and international partners.” Though not all uses of location tracking technology among carriers have been well received, ABI notes that successful proximity-based advertising campaigns are already underway. The firm sees annual revenue from carrier location-based services growing to more than $300 million within the next five years.