Premium listings increase click rate by more than 11x

06-Nov-2012 --- Detailed analysis shows the high value of paid-for listings within the new UK-Funerals directory.

Lewisham in London was the first area to attract Premium and Enhanced listings on UK-Funerals' new site, providing an opportunity for the company to analyse their effectiveness compared to the Basic free listings. Two months after going live, the first results are in!

Listing Type

Total Share of Clicks

No. of Listings

Average Share of Clicks

Improvement over Basic

Premium

53.5%

2

26.8%

11.5X

Enhanced

18.5%

1

18.5%

7.9X

Basic

28.0%

12

2.3%

Source: Web data collected from 1/9/12 to 31/10/12.

Key Conclusions

Premium listings attracted more than 11x as many clicks as Basic listings

For Enhanced listings, the improvement was approximately 8x

The Steven Mears Group, responsible for the 3 paid-for listings, secured 72% of all clicks obtained over the two month period

The highest of the Basic listings (#4 Constable & Toop) appeared “above the fold” (meaning the user did not need to scroll down), and attracted significantly more clicks than other Basic listings appearing further down

Choosing Paid-for Listings

“We are thrilled with the results. We have only been live for two months and we have already made a return on our investment. Plus, the inclusion of links from this well recognised and trusted site helps to improve our SEO rankings”, said Steven Mears, Managing Director, The Steven Mears Funeral Group