New York sports fans may not care to admit it, but Brady Nation is getting it right with their approach to regulating the daily fantasy sports industry.

Last month, Massachusetts Attorney General Maura Healey announced a draft of regulations for fast-growing but now embattled daily fantasy sports services like DraftKings, FanDuel and Yahoo. Among the proposed measures, the state would institute a 21-year-old age limit, prohibit employees, professional athletes and other insiders from playing the game, and require those ubiquitous advertisements to better inform and safeguard consumers.

These proposed regulations are appropriate and necessary for two reasons. First, they embrace a mainstream cultural and business phenomenon without trying to outlaw it. Second, they do so while protecting the integrity of fantasy games at a critical juncture in the nascent industry’s history.

For starters, the regulations recognize and accept the remarkable influence of fantasy sports, in both the daily and “traditional,” season-long formats, on the modern sports fan’s experience. Much has changed since the first known fantasy football league, the Greater Oakland Professional Pigskin Prognosticators League, launched in 1963.

Largely due to technology advances, more than 55 million people in the U.S. and Canada now play, and that number stands to increase in the future. The fast growth of daily formats is an indicator of fan demand for an ever-expanding array of fantasy sports experiences.