James Carville

In 64 BC, the great Roman lawyer and orator Marcus Tullius Cicero ran for consul. His younger brother, Quintus, thought Marcus had a chance -- as long as he ran a good campaign. So Quintus wrote a detailed strategy memo laying out just what Marcus needed to do to win. It’s the best guide to electioneering you’ll ever read, presented here with a commentary by the legendary political consultant James Carville.