In the course of qualitative research, you want to do more than scratch the surface — you want to discover deeper insights by exploring the emotions and subconscious perceptions that are the roots of respondents’ opinions.

I came across this article Monday (http://www.bps-research-digest.blogspot.com/2012/03/introducing-enclothed-cognition-how.html), and it sang so true to me. In my first post-collegiate career position, I had the opportunity to dress down for Denim Fridays. I found that I felt less awake and less productive on these days. Those who work with me may recognize that I tend to dress […]

I pride myself on trying new things, but some habits are hard to break. Take coffee, for example, I like it hot and highly caffeinated. Until today. Having recently returned from Germany, I was looking for a late-afternoon boost but wandering through the West Loop in Chicago, I found it too warm for my usual […]

I recently completed a research study for a new client, during the course of which I had my first official entirely illiterate respondent. He was up front and honest about it and had been thoughtful enough to bring along a helper to assist him with the confidentiality agreement and paperwork he knew he would be […]

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I came across this article Monday (http://www.bps-research-digest.blogspot.com/2012/03/introducing-enclothed-cognition-how.html), and it sang so true to me. In my first post-collegiate career position, I had the opportunity to dress down for Denim Fridays. I found that I felt less awake and less productive on these days. Those who work with me may recognize that I tend to dress […]