It's no secret that personalisation is essential in developing a successful customer experience. Central to that is getting to know all you can about your customer and using that information to drive the interaction...

Your company is planning on launching a competitive product offering to new regions that, if successful, is set to shake up the market and monumentally increase your brand awareness and profit margins across the country. The most important thing to plan your go to market strategy? Know thy customer...

With the Seedstars World Summit taking place on Thursday, 12 April 2018, the organisers have announced the final 65 finalists that will get the chance to pitch their ideas on the global stage. 20 out of the 65 finalists are from Africa...

The recent rise of the flowing black middle class has led to a disconnect between brands and these consumers. Sibusiso Ndhlovu explores ways in which the gap between brands and the township segment can be closed...

Google SA hosted a media event earlier this week to bring media practitioners across Africa up to speed on the latest technological advancements in the digital advertising space, focusing on Google Ads in particular...

In the 1970s, people were served about 300 ads a day. Today it's about 5,000 ads a day. It's a product-polluted world with smart consumers, where it's no longer about differentiation, but about multiple and meaningful connections, says Carmen Murray, founder of Boo-Yah!...

If your company is not thinking about embracing the global paradigm towards customer centricity, you should spend your remaining profits building a time machine to review the moments that lead to your demise...

Terms like "command centre" or "digital centre of excellence" have been in the South African marketing landscape's lexicon for a few years now; but for the most part that is largely where the concept has remained. Until now...

Before we can start talking about any trends, marketers need to be aware of the fact that mobile starts with an understanding of how fiercely personal this device is, it has become more of an appendage than a device...