Social Scanner: Apple joins Tumblr

Apple joins Tumblr to promote the iPhone 5c After years of having a famously slim presence on the social web, Apple has launched a Tumblr to promote the iPhone 5c. The new blog, which is designed in a rainbow of colours much like the iPhone 5c, features short animated ads for each of the colours […]

Russ Martin
March 06, 2014

Apple joins Tumblr to promote the iPhone 5c

After years of having a famously slim presence on the social web, Apple has launched a Tumblr to promote the iPhone 5c. The new blog, which is designed in a rainbow of colours much like the iPhone 5c, features short animated ads for each of the colours the phone comes in.

The blog is one of Apple’s first forays into social media marketing. Though it runs Facebook and Twitter pages for iTunes, it has not used social media to promote its hardware in the past.

Though Apple is staying mum on the intent of the blog, it has confirmed it was created by TBWA/Media Arts Lab, its agency of record.

Given the iPhone 5c’s price point, its target audience is likely very similar to Tumblr’s core user base of millennials.

“It makes sense that Apple’s first foray into marketing on Tumblr focuses on the 5c since the device currently appeals to a very similar audience as Tumblr’s core audience of teens and millennials,” comScore’s vice-president of marketing and insights Andrew Lipsman told Digiday.

Tim Hortons makes a donut for Deadmau5

Following up on its Jason Priestly donut, Tim Hortons made a donut for the uber popular Canadian DJ Deadmau5. The DJ, real name Joel Zimmerman, tweeted the restaurant asking whether they could make a donut in the “mau5head” shape of his on-stage mask. Tim Hortons acted quick, tweeting back a photo of a donut mock-up the next morning, instantly gaining tons of retweets.

It’s not the first case of brand love between the two, either. Zimmerman previously Instagrammed a photo of a coffee maker Tim Hortons sent him and posted a video to YouTube of him and the performer / producer Pharrell drinking from Tim Hortons cups.

Canadian brands need to brush up on their French for Facebook

While some brands have gone to great efforts to post French-language content on Facebook for Canadian French speakers, others have dropped the ball, either posting weak translations or nothing in French at all. It’s time for brands – especially those operating in Quebec – to start posting in the same conversational style in French that they do in English, according to Eric Blais, president of Headspace Marketing.

This week Marketing published a column by Blais on the language demands of marketing on Facebook and other social networks.