Study guide to accompany marketing

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At the other extreme, proactive marketers try to change the marketing
environment as much as possible to meet their own particular needs. ... for one
another (to one degree or another): Coke vs. milk, a telephone call vs. an airline
ride, or a new Honda vs. city bus service. ... Economic elements: These are the
economic forces that affect your marketing success. ... are the effective buying
index (basically your after-tax income) and the consumer buying index (the
collective purchasinganbsp;...

Title

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Study guide to accompany marketing

Author

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Courtland L. Bovée, John V. Thill

Publisher

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- 1992-02-01

ISBN-13

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