Sunday, 24 June 2012

Many
centuries past a nameless man lovingly called his country Sone ki Chiriya (Golden Bird) and today when that man’s bones have
long been interred to dust that term of endearment still holds true. A shining
example of this was brought to light at the recently held International LuxuryTravel Market, Asia (ILTMA) held in Shanghai, China.

Candid India, representative of ILTM in India, guided 53 outbound luxury travel buyers
to a successful rendezvous with various purveyors of inbound luxury travel from
the Asia-Pacific region. The fact that India still holds all its charm and
glory was further strengthened by the sheer number of players from the world’s
travel market vying to get a stake in the Indian market.

Seeing
the rapid growth of the Indian market it has become increasingly necessary for
the industry at large to understand the varied cultures and mindsets in the
country in order to be able to deliver the appropriate standard of service to
all concerned. Towards this end an educational programme was held at ILTM Asia
on 4 June.

This
seminar titled What Motivates The Indian
Travellerhighlighted movements of the Indian luxury traveller and the
driving force behind their choice of destinations. Speakers also focused on
what can be done by the market to entice the Indian traveller and the
incentives and services that the Indian traveller looks for. Panellists at this
seminar were Seemaa Makhija, MD, Travel Voyages;Ashwini Kakkar, EVP, Mercury Travel,Sushil Wadhwa, Chairman & Managing Director
of Platinum World Group, all of whom have done ground breaking work in
promoting the Indian luxury outbound market.

India’s outbound travel market is not just expected
to boom but boom in style with experts predicting travellers from India alone
to hit 50 million by 2020. The market has also got a boost from a new
demographic that had previously been only a spot on the luxury market, the
traveller in the 20s to 30s age bracket.

Thus, looking at the current market situation and
planning for a bigger future Candid India will also be taking 40-45 luxury
buyers to the International Luxury Travel Market, Cannes. ILTM Cannes has been
a leader in promoting luxury travel for over a decade now and this year too
will showcase the very best and brightest in the world of luxury travel.

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About Me

Deepika Chowdhry started her career in 1995 with Cottage Industries Expositions, handling the travel of corporate clients and conferences. She is a reputed professional from the services and concepts industry. With more than 16 years' experience of National & International Sales & Marketing under her belt, she is now responsible for the business development & promotion of various projects.

She founded Candid India - a Sales/Marketing & PR Consultation company in 2004. Candid India has earned a reputation for pioneering excellence in global travel representation, sales, marketing and business outsourcing.