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Pitcher this - the basic beer facts slideshow

Published On: Feb 06 2013 12:00:00 AM EST

... A nice, frothy head. And the head of a beer is important. It enhances the flavor and aroma. Now, the optimal size of a beer's head depends on the kind of beer you're pouring/drinking. But a general guideline is about two-finger's width.

Pitcher this -- A basic beer-facts slideshow

Pitcher this -- A basic beer-facts slideshow

Beer is one of the world's oldest drinks. In fact, it's likely the world's oldest alcoholic beverage.

And while it's been in the spotlight for ages, beer in America is witnessing an emerging trend.

Something has been bubbling up -- it's called craft beer.

The term refers to the burgeoning industry of local, small-scale, big-taste beer producers. They're usually independently owned.

They're also increasingly popular.

Craft beer sales have been rising over the past 10 years. The industry is getting increased attention as sales rise. In fact, Ad Age Magazine and Mindset Media conducted a survey of more than 2,000 people to learn more about beer drinkers. They wanted to see how beer choices related to political views, personality and what they buy.

The survey found that craft beer drinkers, are "more likely to spend time thinking about beer rather than work. They are more open-minded than most people, seek out interesting and varied experiences and are intellectually curious. Craft-beer drinkers also skew as having a lower sense of responsibility -- they don't stress about missed deadlines and tend to be happy-go-lucky about life."

The survey also found, "Craft-beer lovers are 153% more likely to always buy organic, 52% more likely to be fans of the show "The Office" and 36% more likely to be the ones to choose the movie they are going to see at the theater."

When you pour a beer in a glass, all of those little bubbles are doing something. They are agitating the liquid, releasing flavor and building a beer essential ...

... A nice, frothy head. And the head of a beer is important. It enhances the flavor and aroma. Now, the optimal size of a beer's head depends on the kind of beer you're pouring/drinking. But a general guideline is about two-finger's width.

This and the following slides take a look at some of the craft brewers in the Susquehanna Valley. Bube's Brewery, Mount Joy, Lancaster County.

When you're under the weather the last thing you want is to eat something that makes you feel worse. But what if the last thing you want is chicken soup or crackers, and you're craving ice cream or a glass of wine? It depends on what's wrong with you, experts say.