Information products are easy to create. They some of the best kind of products that you can sell on the internet, and it’s something that you will want to get into if you want to make a good bit of money online. This is something that you can get started with without a wholesaler, dropshipper, inventory, or even a reseller’s license.

Nope, you can create your own information products all by yourself, and start profiting big time from it. Now if you don’t know how to create an information product and don’t know where to start, today’s lesson is for you. In this lesson, you will discover 2 quick and easy information products that you can create over a weekend – and sell for a high price online.

And if you’re still “fuzzy” about what an “information product” is, then you should know that it’s simply products that deliver information. They come in various formats, and I want to share with you 2 of these formats that are VERY cheap to reproduce, and very lucrative to start making money with. Here’s the first kind of information product that you can create:

1) Reports

Short reports are typically 20-30 pages long. They are the kind of introductory reports that sell for a relatively low price, and can build up your buyer’s list really quickly. The more of these you sell, the more quick customers you will get, and the more you can market to them with your backend products.

Backend sales will account for 80% of your total business profits. Generally if you sell a low priced item on the frontend, you will want to increase the price of your backend product – so that you can make more profits.

Once someone buys from you for the first time, it’s going to be less of a barrier to buy from you again. So reports are a great way to get customers fast, and are a great way to explode your backend sales. Here’s another information product you can sell:

2) Interviews

After recording your interview with a credible figure in your niche, you will want to determine whether or not you will want to promote it as a CD or DVD. I guess if you’re filming the interview also, you will want to create a DVD product from it also. Or you can simply do both, and sell the transcript of the interview as a bonus item.

Interviews are easy to conduct. You can use Skype, Powergramo, or just simply a regular camcorder to record your interview. It will probably be in your best interest to find someone to interview face-to-face. This is something that your niche will appreciate, and this can only boost your credibility if they see you on camera with a guru in your niche.

No matter which information product you go with, you can’t lose without any one of them. Information products such these types can be very profitable and lucrative, and with a good marketing strategy, you can earn a good income by selling them repeatedly.

Information products are relatively easy to create and distribute in the internet age. Gone are the days of needing to have a printing press and an audio tape or CD duplication facility. Nowadays, anyone with a domain name and somewhere to host it can create an information product.

Of course, that doesn’t mean that you don’t need to know what you’re talking about in your new information product!

But even then, getting the knowledge that you need is easier than ever before. With sites like Amazon and formats like Kindle, you have almost instant access to knowledge about any conceivable subject. So you can immerse yourself in research for a few weeks and, at the end of the process, you’ll know more than enough about your chosen subject to be an expert.

That said, there’s a good chance that you are already enough of an expert in one or more fields to be able to create an information product. If friends and colleagues ask you for help on a regular basis, you’ve definitely got enough knowledge to be able to create an information product.

And if you’ve shared instructional videos on sites like YouTube then you may already have a following, even if you’re unaware of it.

The format of digital information products varies. It can be a seemingly simple product such as a PDF ebook. Or it could be something more complicated such as an audio or video.

Deciding on your format should be relatively easy. If your subject matter lends itself to being demonstrated then a video is definitely the way to go.

That doesn’t mean that you have to have a full blown Hollywood studio in order to be able to make videos.

Personally, I use a screen capture software that shows what I’m doing on screen and captures my voice so that I can explain what I’m doing. That format works very well for things such as software demonstrations, delving into the nuances of Google and many more topics.

It also works well with PowerPoint style presentations. So your information product can be similar to a presentation that you would give to a live audience.

If your video does need to show what’s happening in real life then you’ll almost certainly find that the camera built into your mobile phone is more than adequate. Most modern phones like the iPhone and the Samsung Galaxy have top quality video built in.

Once your video is created, it needs to be rendered. Which is the technical term for turning it from the format stored by your camera or screen capture software into one of the regular formats that can be read by near enough any device.

I recommend that you use the universally read MP4 format for videos. If you decide to split out the soundtrack so that people can just listen to the audio version then MP3 format is the way to go for audios.

Then it’s a matter of using the control panel in your hosting or FTP software like Filezilla to put your new digital information product creation onto the internet.

Add a sales page and a payment processor such as PayPal and you’re set to go.

If you want to sell information products online, then you should know that this could potentially be a very lucrative opportunity for you. Many people online sell information products all the time, so you should know that you can have success with it also. It isn’t hard – it just takes some marketing on your behalf.

If you don’t know what an information product is, then let me briefly explain to you what it is. An information product is simply a product that contains instructional information. This can come in the format of books, ebooks, CD’s, DVD’s, and even offline newsletters (or magazines). They’re very inexpensive to create, and you can earn a lot of residual cash flow from it.

I want to share with you the reasons why you will want to consider selling information products today. After you see the reasons, it will give you a good indication as to whether or not you will want to continue along this path. It’s a “lifestyle business”, and you will see what I mean. Here’s the first reason you should sell information products today:

1) Profit margins are high

I’ve heard a story of how this master marketer was able to sell a $497 video tape to a group of grocery store owners, on how to minimize theft, and employee turnover. The product cost of the tape was probably around $2-$3 (if not lower). But as you can see, the profit margins can be extremely high.

The same is true if you sell CD’s, DVD’s, or even ebooks. There’s the low cost of duplication, and you get to maintain all of the profits. And imagine the MORE profits and sales that you will get from selling to your current customers over and over again!

If you’re able to sell in a small niche market, more than likely you will get top dollar for your information product. You will have little competition, so you will have an opportunity to train the marketplace with your business and your style of advertising. The more area you can cover, the better. Here’s another reason why you should consider this business:

2) You don’t have to invest into inventory

If you sell an ebook online, first of all, the cost of the ebook is $0. You can right up a quickly 50-100 page ebook in a weekend, and then put it on the internet for sale by the following Wednesday. Plus, after you’ve created your ebook, there are unlimited downloads. Which means that you will NEVER have to ship anything out.

This is one of the joys of the information products business (or information marketing business). As you can see, this can be a lifestyle where you wake up in the morning, check your sales in your email inbox, eat breakfast, then get right back in the bed all day and watch TV. This is real life I’m talking here!

You could probably do well with selling information products if you enter into the right niche, create the right product, and market yourself effectively. It’s not hard, and this business can launch you into a new area of profitability.