Likelihood to Recommend

6sense

6sense is well suited in areas such as creating a campaign for our site. For example, "grill season". It makes it easy to create a campaign to advertise all our grills, best selling [grills] and create certain price updates/categories. It is not as useful on the product campaign, coupon and sales level, but still more useful than platforms we have used in the past.

Winmo

Winmo is well suited to searching for brand contacts. For example, in my role, I reach out to different brands. I use the contacts and filter the results by the type of people I am looking to contact within the organization. Also, it is well suited for getting up to date information on brands that are changing leadership or just in general. I do not use the "alerts" "notes" and "saved searches" as much as I should.

Filters and segmentation

Pros

6sense

Winmo

I love Winmo's filter feature. It's very easy to look up brands based on their social demographic, media spend, location or industry.

The organization of brand contacts is great. It's easy to view the brand, company and the coordinating contacts. The names, emails, and other contact information of each person is listed in a way that is very easy to view.

WinmoEdge is a fantastic feature. I get an email every morning that notes changes in the brand world.

Winmo

Alternatives Considered

6sense

Oracle is not user-friendly. It is outdated and confusing, also makes it hard to enter in and out of certain tabs/areas within the platform. 6sense is more in-depth and has more functional abilities compared to Salesforce.

Winmo

I currently use both Winmo and MediaRadar. Winmo has the most relevant information in general and is what I use on a daily basis, specifically the WinmoEdge feature. I love that it gets sent to my inbox every day. For me, Media Radar is a supplement product. I find that often Media Radar has more brand contacts as well as more smaller brands in their database.

Return on Investment

6sense

Winmo

Winmo has had a positive impact by allowing my team and I to get information about brands, pull contacts, and eventually reach out to the said brands. It has helped us to expand our network and gain new business partners.

WinmoEdge has been extremely beneficial. It keeps us up to date with what is going on in the industry and gives us leads to go off when thinking about brand outreach and new partners.