The Davies Hypothesis

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Monday, 27 July 2009

A MONTH ago I telephoned Telefonica andordered a wi-fi router for my ADSL. I waspromised an engineer would deliver andinstall one within ten days.Despite numerous calls, over nearly 4weeks, nothing happened. Finally afterbeing told to go and get one from a shop,(Really!)I cancelled the order. This companyis a national disgrace. They do notbelieve in going that extra millimetre to giveone jot of customer satisfaction.I have now written to the company askingfor an explanation. I shall report back onthe response.During one of my calls, the operator gaveme the good tidings that I was paying toomuch and had been since I signed withSmellifonica. I had a commercial line andan engineer would be out within 48 hours toadjust whatever. One week on and I’m stillwaiting so I put that in my letter, too. Nomatter how hard I try to put a brave face onthese setbacks, no matter how hard I tellmyself that it’s the price of living in Spain, Ican’t help feeling that the company is rottento the core andthe countryneeds more competition.Have you noticedhow many insuranceadverts there are onBritish television? Arethey annoying you?Well I’m certainly fed upwith the one with thedamn bulldog. The point is, I’m so fed upwith the advert, I’m sure I won’t be everusing that particular company. Have youever had similar thoughts?Which adverts annoy you?I remember when I was in the pub trade,there was an advert for a certain brand ofcoffee. You will remember the one; thelovelorn couple in the restaurant. They areoblivious to the fact that they are the lastones in the house and keeping the staff up,and ask for yet one more cup of coffee. Theb88s.As somone who has been there, desperatelytired after a fifteen hour day and longingfor my bed, I could appreciate the disappointedfeelings of the waiter. Let me tellyou I would never, ever buy that brand ofcoffee.Adverts that give rise to adverse reactionsare not new. Some of the less youngamongst you may remember the ‘Strand’cigarette debacle. The brand was promotedwith the slogan, ‘You are never alonewith a Strand’. The advert showed a soloman on a street corner, under a yellowstreet lamp, smoking a cigarette. Salesplummetted as people saw the advert asproof thatonly loners(and byimplication,l o s e r s )s m o k e d‘Strand’.

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WELCOME

Hello & welcome to the Blog/Web pages of Kevill Davies, author of international best seller, 'APSARAS'.

On these pages we show current thoughts on a variety of topics

Information on all the books written by the author can be found plus links to the author's Manchester City blogsite and his website. This is being constructed to include travelogues and details of the mini golf games I have invented: 2-Ball Golf and Titan.