“Commune’s quit groups are held at local bars to break the association of drinking and smoking. After the first few pilot groups, surveys taken by Commune indicated that their quit groups have a 25 percent success rate for those who want to ‘club’ and quit smoking.”

Commune’s website indicates that, rather than demonizing smokers, they aim to draw attention to the fact that “the tobacco industry harms more than just the person who lights up at a bar.”

The page cites environmental damage (“An entire tree is burned to cure the tobacco necessary for just 15 packs of cigarettes. Through this process, the tobacco industry causes 500,000 acres of deforestation per year.”) as well as humanitarian concerns (“More than 60% of tobacco-growing land in located in low-income countries where tobacco is cultivated as a cash crop for export. The countries are too poor to import food, so the tobacco crops prevent them from properly feeding their citizens”).