WHITE PAPER:
If you're ready to produce your first online event, this 12-step checklist takes you through the entire process — from planning to post-event follow-up — to provide you with the information you need to get started.

WHITE PAPER:
With the overwhelming amount of content bombarding everyone daily, you need a way to break through the clutter. This best practices guide looks at three meeting formats that smash through the noise and can help your business find more and better quality leads.

RESEARCH CONTENT:
Learn how buyers and sellers of digital advertising are working to achieve their targets in the coming years. From improving ROI to using analytics to target ads, the digital revolution in advertising can be a massive resource, or a huge challenge.

DATA SHEET:
Marketers are adjusting their plans to adapt to digital advertising's take over. Find out what to expect from the age of digital advertising and what to look for in a multimedia ad sales tool. Learn about the tools that marketers will be using and the demands in efficiency, predictability and measurability that they'll be expecting to work with.

WHITE PAPER:
This guide is designed to help marketers face the challenge of standing out in the holiday season, capturing consumers' attention with fun, relevant, and personalized campaigns in order to drive revenue. Discover 8 steps that cover how to plan and run an effective holiday marketing campaign.

RESEARCH CONTENT:
This Magic Quadrant report by Gartner evaluates 17 CRM lead management providers to help IT leaders make the right choice for their company, in collaboration with marketing, sales, and digital commerce leaders. Uncover an extensive comparison of CRM products and learn who the top performers were in customer experience, innovation, and more.

WHITE PAPER:
Access this expert report to learn what is in store for customer experience over the next three years. Take away the top 5 insights gained from almost 500 CMOs and senior marketing executives and what you can do to future and what they are doing to pioneer the future.

EBOOK:
With the rise of digital and omnichannel marketing, marketing automation is one of the most important investments you'll need to consider in the next year. Here's the comprehensive guide to marketing automation that gives you everything you need to know to lay out a roadmap to success.

EBOOK:
Typical adults consume 9.8 hours of media per day, exposing themselves to thousands of ads and weakening the effect of each one. Access this e-book to learn how to get ahead of the digital media advertising trend coming in 2017, several best practices, considerations, and more.

WHITE PAPER:
40% of consumers buy more from retailers who provide a personalized omnichannel shopping experience, but most businesses are failing to provide this. Access this white paper to learn why integrating your content and commerce systems is the key to success and 5 major benefits you'll realize in doing so.

VIDEO:
Watch this 2 minute case study to learn how Secrid, a secure wallet designer based in the Netherlands, uses a platform to sell their products around the world and coordinate with sales teams in an easy-to-navigate environment.

CASE STUDY:
Today's workforce is more diverse and dispersed than ever, so your business should provide a single unified business platform. Learn how YouGov, an international market research firm, adapted and benefitted from a cloud-based system. Access this case study to discover how they kept costs low, eased integration and more.

CASE STUDY:
Business expansion is a good sign, but it comes with operational growing pains. This case study details how a top 10 global bank implemented a secure collaboration solution to meet the increasing requirements of its growing sales teams and share sensitive documents from SharePoint, Salesforce, and Oracle systems with external investors.

CASE STUDY:
Personalized marketing has fostered a deeper sense of loyalty and greater customer engagement. Access this case study to see how one company gained an 8% boost in inbound conversion, reduced the risk of customer churn, and more.

EBOOK:
In this research study, drawing from the responses of 5,247 C-suite executives, you'll learn what techniques a multitude of enterprises have found promising for honing their competitive edge in customer experience management such as experimenting with collaborative business models, increasing one-on-one customer communication and more.

WHITE PAPER:
Delivering web experiences that meet growing customer expectations while also keeping sites and services simple for end users is difficult. Learn how you can foster collaboration across your teams, provide quality customer experiences, and overcome IT complexities by leveraging APIs and highly available apps.

WHITE PAPER:
This resource addresses the impact various third parties have on enterprise sites. You'll learn about the challenges IT/Ops faces in order to meet both business and performance expectations.

EGUIDE:
There are many marketing automation platforms to choose from, so it is critical that you choose the one that best meets your organization's needs. In this e-guide, uncover which 5 must-have features to look for in a marketing automation platform and find a further outline of their clusters of features.

WHITE PAPER:
Generic emails are a good way to alienate potential leads. Email marketing needs to be as engaging as possible in a market which bombards customers on a daily basis. Access this comphrensive guide to create the most engaging email marketing strategy possible.

WHITE PAPER:
Half of a sales department's time is spent on unproductive prospecting, ignoring as much as 80% of marketing leads. How do you increase the alignment between sales and marketing? Read on to learn about 5 easy steps to incorporate into your strategy for better alignment, better collaboration, and better sales.

EGUIDE:
Social media plays an important role in customer engagement strategies, but many sales and marketing teams struggle with how to use social platforms. This guide features insights from Sales Machine 2016, a two-day sales best practices and technology convention. Learn how you can use social media as an effective customer engagement tool.

MARKETING DEFINITION (continued): more cost-effective over time.As the green computing movement has grown, some technology vendors and hardware manufacturers have engaged in greenwashing, changing their packaging, advertising or branding to focus consumer's attention on green manufacturing, recycling or energy-saving benefits. The increased transparency and scrutiny many corporations have been exposed to by nongovernmental organizations, advocacy groups and collaborative citizen journalism in the blogosphere all have helped to reveal which environmental claims are accurate and which are not.Consumers researching their buying decisions

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