Marketing dating online

For both marketers and daters, Steve Jobs probably put it best, in this oldie-but-goldie presentation on how marketing should be based on a brand's core values.

For many business owners, “marketing” is a dirty word.

This makes sense if you think about it: after all, a dating website acts like a sort of guarantee of your safety.

When you target everyone, you’re actually targeting no one.

The more focused and specific your target audience is, the easier it will be to reach them.

Well, a new study on websites has determined that it takes users far less time than that, namely 50 milliseconds (0.05 seconds).

So, even though many so-called experts will tell you that mobile technologies have killed the notion of Above the Fold, it still holds true, in the sense that what the user first sees will make them decide how trustworthy your site is.