Meanwhile, Parks Associates released new research today saying that 9 percent of U.S. broadband households plan to buy a smartwatch in 2015. At this time last year the smartwatch was considered little more than a tech novelty by most people outside tech corridors.

Parks adds that 40 percent of smartwatch shoppers plan to spend $100-$250 on a device, with over 60 percent of these consumers planning to use this wearable for fitness applications.

Six percent of smartwatch shoppers plan to spend $350 or more on a device. Interestingly, nearly three-quarters of those planning to spend more than $500 told Parks they would only buy a smartwatch if it worked without a smartphone.