What is assertiveness and why you are not assertive enough

Looking from a psychological perspective at life, we can say that the point of existing is to satisfy your needs. In your lifetime, there’s a constant flow of new needs, and your mission is to make yourself happy by satisfying them. It’s that simple.

Nevertheless, your needs must be met in a healthy and socially acceptable manner and in an absence of any internal conflicts, which can often be challenging. That’s where healthy assertiveness comes into play.

Unfortunately, healthy assertiveness is not as common as one would think. It actually takes quite a strong and emotionally sharp character to be assertive in a healthy way. You must trust in yourself and in the highly probable positive response that the environment will have to your needs; and in case if that doesn't happen you must not overreact to a rejection.

You must also be bold enough to act and go after your goals and desires, but on the other hand you must respect relationship boundaries and social norms that limit your immediate need fulfillment. There are many different forces to be considered and brought in line.

It takes especially vigorous upbringing with the healthiest possible home environment and strong parental role models to develop into an assertive person. If you weren’t raised as a healthy assertive person, your needs are still there, but the path to their fulfillment might be questionable in many situations.

Two very common examples of unhealthy ways of need satisfaction are to either suppress the needs (passivity) or satisfy them in an intrusive, social unacceptable way (aggression). Both ways backfire sooner or later and lead to more frustrations rather than enjoyment of life.

Needs

Self-restrictions

Healthy assertiveness

Social restrictions

Finding a healthy way to satisfy your needs without unnecessary self-restrictions and by respecting social boundaries.

In this article, we’ll go through a few psychological theories, exercises and practical tips that will help you become more healthy assertive and proactive. It’s quite a long article, but after reading it, I promise you’ll have a really good understanding of what assertiveness really means, why you might lack it and how to develop it as quickly as possible.

The main topics we’ll cover are:

The universal human needs you can’t escape from

The personality fundamentals for human assertiveness

The potential conflicts when it comes to satisfying your needs

Healthy and unhealthy ways of need satisfaction

Practical tips for becoming more assertive (Part 2)

The list of universal human needs

The first important lesson when it comes to human assertiveness is that we all have several universal human needs, impossible to escape from. These needs turn into desires, wishes and goals, and are somehow either fulfilled, sublimated or repressed with defense mechanisms. Thus, it makes sense to have a really good overview of all the universal human needs.

We know several main theories of human needs. They talk more or less about the same needs, but differentiate more on complexity, the assumptions of how the needs are interconnected (hierarchy, system) and how they change with age or other factors.

There are four main theories of human needs that are good to know in order to understand what kind of needs exist in the heart of every human being. The following are the four main theories (among them only the first two are from scientific literature):

Maslow’s hierarchy of needs

Fundamental human needs theory

Anthony Robbins’ Six Main Human needs

Child’s developmental needs

Maslow’s hierarchy of human needs

The most known framework for human needs is Maslow’s hierarchy of needs. The biggest criticism of Maslow’s hierarchy of human needs is the hierarchy itself. Critics argue that there might not be such a hierarchy at all or that it can change under certain circumstances or even that it’s greatly influenced by age.

But the point of this section of the article is to identify as many universal needs as possible, and Maslow’s pyramid gives us a great overview.

BASIC NEEDS

Physiological needs: At the bottom of Maslow’s hierarchy, there is the will to survive. For that you need shelter, food, water, and rest. Among the most basic needs, there is also the will to reproduce and spread your DNA – have sex, in other words.

Safety needs: This is then followed by the needs of basic security and acquiring resources. They enable you to make the step from surviving to thriving. Besides breathing and reproducing, you can also enjoy the material and social life.

PSYCHOLOGICAL NEEDS

Belonging and love: We are social beings, so the next group of needs is about love, friendship and social connections that enrich your life.

Self-esteem needs: Besides belonging and love, we all need some form of recognition, respect from others, and a list of achievements. That’s the second category of psychological needs.

SELF-FULFILLMENT NEEDS

Self-actualization: On the top of the pyramid is self-actualization, which accounts for achieving one’s full potential with creative and higher endeavors.

In Maslow’s hierarchy, there are six different categories of universal human needs. These are all the needs you must and have every right to fulfill.

Fundamental human needs theory

Let’s move to the second theory. Manfred Max-Neef developed the theory of fundamental human needs and human-scale development. All the identified and presented needs are universal, which means they were present in all human cultures throughout history.

The only thing that changed with time is how they manifest themselves through different kind of desires, and consequently strategies for how these needs are fulfilled vary between cultures.

In Max-Neef’s theory there is no hierarchy of needs, yet they are put in an interrelated and interactive system with trade-offs and complementary fulfilments.

Need

Being (Qualities)

Having (Things)

Doing (Actions)

Interacting (Settings)

Subsistence

Physical and mental health

Food
Shelter
Work

Feed
Clothe
Rest
Work

Living
Environment
Social setting

Protection

Care
Adaptability
Autonomy

Social security
Health systems
Work

Co-operate
Plan
Take care of
Help

Social Environment
Dwelling

Affection

Respect
Sense of humor
Generosity
Sensuality

Friendships
Family
Relationships with nature

Share
Take care of
Make love
Express emotions

Privacy
Intimate spaces of togetherness

Understanding

Critical capacity
Curiosity
Intuition

Literature
Teachers
Policies
Educational

Analyze
Study
Meditate
Investigate

Schools
Families
Universities
Communities

Participation

Receptiveness
Dedication
Sense of humor

Responsibilities
Duties
Work
Rights

Cooperate
Dissent
Express opinions

Associations
Parties
Churches
Neighborhoods

Leisure

Imagination
Tranquility
Spontaneity

Games
Parties
Peace of mind

Daydream
Remember
Relax
Have fun

Landscapes
Intimate spaces
Places to be alone

Creation

Imagination
Boldness
Inventiveness
Curiosity

Abilities
Skills
Work
Techniques

Invent
Build
Design
Work
Compose
Interpret

Spaces for expression
Workshops
Audiences

Identity

Sense of belonging
Self-esteem
Consistency

Language
Religions
Work
Customs
Values
Norms

Get to know oneself
Grow
Commit oneself

Places one belongs to
Everyday settings

Freedom

Autonomy
Passion
Self-esteem
Open-mindedness

Equal rights

Dissent
Choose
Run risks
Develop Awareness

Anywhere

In the table, the being column is about attributes – individual or collective. The having column describes institutions, norms, mechanisms, laws and tools. And the doing column represents actions. The last, interacting column is about the time and space in which needs can be met.

Anthony Robbins’ Six Main Human needs

Anthony Robbins simplified the list of all the needs into six core ones. This can help us focus human needs into nicely presented groups we all long to fulfill:

Certainty: The need for safety, security, comfort, order, consistency, control

Love and connection: The need for connection, communication, intimacy, and shared love with others

Growth: The need for physical, emotional, intellectual and spiritual development

Contribution: The need to give, care, protect beyond ourselves, to serve others and do good

Child’s developmental needs

Pete Walker wrote the book Complex PTSD: From surviving to thriving in which he nicely describes the perfect environment for growing up. It’s not a scientifically confirmed theory, but a very nice overview of what kind of nurturance a healthy environment should provide for a child.

As we will see later, proper nurturance plays a great role in developing healthy assertiveness. That’s why understanding needs from the child’s perspective is even more important. Here are the child’s main needs and what kind of nurturance is needed to fulfil them:

Physical needs and nurturance – Offering the child affection and protection, healthy diet and sleep schedule, teaching grooming, discipline and responsibility. Helping a child develop hobbies, interest and personal style. Teaching them how to balance rest, play and work.

Emotional needs and nurturance – Huge amount of love, warmth, compassion and tenderness. Paying attention to the child’s emotions and welcoming their full emotional expression. Teaching them how to express negative feelings in a healthy way. Offering emotional protection. Also humor.

Verbal needs and nurturance – Having intellectual conversations with a child, giving positive feedback, praise, mentoring and encouragement. Also providing teaching lessons, reading them stories and answering all their thousands of questions.

Spiritual needs and nurturance – Showing the child that life is a gift, frequent exposure to nature, nurturing the child’s creative self-expression, offering spiritual guidance to help the child deal with painful aspects of life, developing strong self-worth, and we can also add help in developing basic goodness and a loving nature to the list.

Physical nurturance

Emotional nurturance

Affection and protection

Healthy diet and sleep schedule

Grooming

Discipline and responsibility

Hobbies, interests and personal style

Balancing rest, play and work

Environmental stability

Being emotionally invested in a child

Paying attention to child’s needs

Offering emotional protection

Love, warmth, compassion, tenderness

Welcoming full emotional expression

Expressing negative emotions

Humor

Verbal nurturance

Spiritual nurturance

Intellectual conversations

Reading stories

Positive feedback and praise (5 : 1)

Mentoring and encouragement

Teaching life lessons

Answering questions

Life is a gift

Frequent exposure to nature

Nurturing child’s creative self-expression

Guidance to deal with painful life aspects

Developing strong self-worth

Basic goodness and loving nature

In summary, a child must know that somebody is emotionally invested in him/her. There must be a stable and predictive environment that encourages the development of physical, emotional, verbal and spiritual aspects of a child’s personality.

A healthy environment leads to several underlying personality characteristics that are a prerequisite for healthy assertiveness:

Optimistic expectations that the environment will respond positively to your needs

Being emotionally stable so that you don’t overreact in case of a rejection or a conflict

Being curious, experiencing new things, growing personally and going on adventures.

Freedom of belief, religion and spirituality.

Undertaking creative endeavors, building things, contributing to the society and leaving a legacy.

These are the needs we all have. Most of these needs can be only satisfied in interaction with other people. But many times these needs get suppressed or expressed in an unhealthy way.

If you say money is not important to you, that’s a sign of an emotional knot. If you feel alienated from all social groups, there’s big repression. If you don’t want to have offspring, there is probably some kind of emotional pain.

You get the point. But why?

Escalation of needs and seven deadly sins

If your needs are not met for a longer period of time, especially when you’re a child, the phenomenon of need inflation happens. In practical terms, there’s nothing that can quench your thirst.

Deep down, your inner child (emotional self) longs to be cared for, has a constant fear of abandonment and his needs not being met. And that’s when needs turn from something that can bring pleasure in life into a painful burden. That can happen in four major ways:

Need inflation: You have an uncontrollable number of wishes and desires, and that leads to lashing out or even confusion, competing commitments and a lack of focus.

Need escalation: You want too much of one single thing as a surrogate for what you lacked in your youth or later in life (money, good, knowledge etc.).

The first lesson was that we all have universal needs. The second lesson is that if you aren’t properly nurtured as a child or if your needs are not met for a longer period of time, they inflate or escalate or get perverted or suppressed. At least until you become aware of them, and then satisfy or sublime them.

But the main point is, that in need escalation state it's almost impossible to be assertive, because you're driven by fierce emotions, not logic. You can be passive or aggressive, but certainly not assertive.

Conflicts when it comes to satisfying your needs

Together with needs comes one more thing all human beings have in common – conflicts. The reason for that is, because most of the human needs can only be satisfied in interaction with other people and with not having any redundant internal brakes.

A conflict arises when the fulfillment of needs is blocked or threatened somehow – internally (only in your head), externally (in interaction with other people) or even both.

That can happen in many different ways. You can go to war with yourself with self-sabotage, doubts, false guilt, rigid morals etc. Other people can block or obstruct your agency. It can be socially unacceptable for your need to be satisfied. And in the end, there are many other outside forces that can prevent you from going after your desires. Conflicts are simply part of everyday life.

In general, we know eight different types of conflict and they all somehow interfere with satisfaction of human needs (with examples):

Man against self – having competing needs that can’t be satisfied at the same time or, as we’ll see, unbalanced id and superego

Man against man – competing with others for the same reward

Man against society – the desire to fulfill a need in a way that’s not socially acceptable

Man against nature – natural disasters that endanger safety, diseases and similar

Every conflict can be resolved in four different ways, and that gives us the first definition of what assertiveness is:

Conflict

I win – You win

I lose – You lose

Assertive

Passive aggressive

I win – You lose

I lose – You win

Aggressive

Passive

In a way, being assertive means finding a win-win situation in a conflict that enables you to fulfill your needs, while minding other people and their needs. But that’s not the whole picture.

The most interesting and complex type of conflict is the conflict within yourself. So let’s say a word or two about when and how you can turn into your own worst enemy when it comes to need satisfaction.

Balancing id, superego and the outside world

Freud, the most known name of psychoanalysis, defined three parts of a personality – id, ego and superego. The id is the source of your bodily needs, wants, desires, and primal impulses. It’s driven especially by your sexual and aggressive drive. You can imagine id as a child who wants to immediately satisfy all needs, no matter the consequences.

The child (or id) is a hedonistic little fellow who wants to enjoy life, not minding other people and society. The id wants instant gratification and doesn’t have a moral compass. Id has zero issues with satisfying the primal urges in an uncivilized manner using aggression, force and violence. All that leads to hurting other people and the society as a whole.

Safety is a very important need, and that’s why humankind strives to avoid war and violence. As we have seen throughout history, violence only creates more violence, and that brings a vicious circle of pain and destruction.

That’s why several psychological and social mechanisms evolved or were invented over time with the goal of balancing these primal human urges. The goal of these mechanisms is to make the society more civilized and everyday life more human, far removed from the cruelty of the jungle.

One psychological phenomenon that evolved in this matter is called superego. The superego reflects internalized cultural values and rules. It’s the moral compass that consists of ego ideals, spiritual goals and, more importantly, it has the power to prohibit the fulfillment of drives, feelings and actions.

The main weapons of the superego are guilt, anxiety, inferiority and other forms of inner criticism. A too strong superego is a consequence of too rigorous upbringing.

While the job of the id is to push us towards instant gratification of needs, the job of the super-ego is to make sure that it’s done in a socially acceptable way. The ego strives towards the self-ideal and social ideals without taking reality into account.

The poor ego, which we so often like to blame, has to balance the id, the super-ego as a supervisor, and reality.

To make things even more complex, the society has developed several other mechanisms to curb the aggressive impulses that are hurtful to the society. Examples of cultivation mechanisms are:

Law, police and codes of ethics

Trade – it’s cheaper to trade than to wage war

Religion and spirituality

Technology that provides surveillance, transparency etc.

Culture, role models and similar

We love to blame the ego for many things. But the table above shows very nicely what a hard job the ego has. It must balance all one’s needs while being constantly supervised by the superego, mind a bunch of social restrictions, and face the limitations and hardships of reality (natural disasters, market crashes etc.). Not to mention that there’s competition out there for the same resources.

The superego is involved in the experience of guilt, perfectionism, indecision, preoccupation with what is the right or wrong thing to do, and hence plays an important role in the aetiology of some forms of depression, obsessional disorders and sexual problems. (Source: Introduction to Psychoanalysis: Contemporary Theory and Practice)

As we’ll see later, properly balancing all these forces is the foundation for healthy assertiveness. The solution is that the ego has to be strong enough to balance the id and superego. That’s how internal conflicts are avoided. But when the ego is not strong enough, the internal forces lean towards one direction or the other. That’s when problems with healthy assertiveness start.

Too strong Id

Too strong super-ego

Turning against the society

Turning against yourself

Defense Mechanisms

Too strong id or superego result in two potential unhealthy ways of need satisfaction. One is turning against yourself (with impossible standards and self-restrictions) and the other is turning against the society (with hurting others). And when the ego can’t find the right balance or a healthy way to satisfy a need, it turns to mechanisms of defense and toxic ways of need satisfaction.

False guilt is always looking for people to please and rules to be kept.

But balancing id and superego is only one part of the problem. The second part of the problem are psychological conflicts that naturally occur in different stages of development. If these conflicts are not successfully resolved, there is no healthy foundation for the assertive agency. To understand that, we have to turn to Erikson’s Stages of Psychosocial Development Theory.

The developmental crisis and fundamentals for human assertiveness

There are eight stages of psychosocial development and a successful completion of each stage results in an emotionally healthy person who knows how to be assertive. Unfortunately, if you don’t successfully complete one stage, your ability to overcome the following stages is reduced and the emotional maturity you need for healthy assertiveness suffers even more.

The good news is that you can later resolve the stages that you didn’t successfully complete while growing up, as long as you decide to put in the effort. The eight stages of psychosocial development are:

Stage

Age

Conflict / Crisis

Resolution / Virtue

1

Infant – 18 months

Basic trust vs. Mistrust

Hope

2

18 months – 3 years

Autonomy vs. Shame

Will

3

3 – 5 years

Initiative vs. Guilt and Doubt

Purpose

4

5 – 13 years

Industry vs. Inferiority

Competence

5

13 – 21 years

Identity vs. Confusion

Fidelity

6

21 – 39 years

Intimacy vs. Isolation

Love

7

40 – 65 years

Generativity vs. Stagnation

Care

8

65 and older

Integrity vs. Despair

Wisdom

If you look at the table above, you can quickly see what kind of developmental conflicts need to be resolved for you to turn into a healthy assertive person. You need to trust people around you (your environment) that your needs will be considered and fulfilled, and that people will respond positively to your expressed desires.

You must see yourself as an autonomous person who deserves to have their needs satisfied and to go after personal goals. Then you must take proper initiative and develop the competences to the point where they match personally set challenges. In the end, you must also develop a clear identity of who you are, what your higher self-actualization needs are and how you’ll satisfy them.

On the other hand, if you don’t trust yourself and other people, if you’re burdened by shame, guilt and doubt, it’s very hard to go after your needs and goals. Either you find a way to not act, or you resort to unhealthy behavior in hopes of protecting your emotional self.

A failure of parental empathy, leading to disruption of a coherent sense of self and the emergence of ‘disintegration products’ in later life such as aggression, or attempts at self-soothing through addiction, compulsive sexuality and even self-injury. Source: Introduction to Psychoanalysis: Contemporary Theory and Practice

Based on that, we can draw a very simple conclusion:

Assertiveness: Is based on feelings of trust, autonomy, initiative, industry, clear identity and great capacity for love.

Any of these situations leads to overly strong defense mechanisms (which are a too complicated subject for an already long article) and the four very nonassertive ways of need satisfaction.

The four toxic, nonassertive ways to need satisfaction in relationships

There are four very general ways how you can act unassertively especially in interaction with others and consequently go against yourself, the society or most often both. The four ways are based on the 4F primal response mechanism.

The fight/flight/freeze/fawn (4F) response is a normal human reaction to any danger (and conflict is danger). They are the tools you have at your disposal when you encounter a threat and need to protect yourself.

Since you can easily get yourself into an (internal or external) conflict when it comes to satisfying your needs, you can just as easily resort to one of these unhealthy responses.

We’re talking about an automatic response to a conflict, not something you consciously choose. The table below shows all the different toxic and nonassertive behaviors based on the 4F response.

The false underlying belief (or more exactly emotional hope) is that any such behavior, which you don’t even see as toxic, will provide you an emotional safety net. You assume that you can’t be hurt if you act in a nonassertive way.

Examples of false underlying beliefs or bogus emotional hope:

Control over people – and with control comes false emotional safety

Perfectionism – in hopes that you will be more lovable

Distraction – with the goal of running away from your real needs and feelings

Create distance in a relationship – and thus avoid being hurt

Codependency – to create a false feeling of safety by serving others

In reality, you achieve the opposite effect from what you hope will happen. In false hope of protecting yourself, you simultaneously repress your real needs. With the fight response in any conflict, you push people far away from you, usually with anger and controlling demands.

The flight response leads to distance in relationships, usually achieved by being busy. You try to become perfect, while running away from relationships and your own needs. The freeze response creates false safety with isolation and platonic online relationships. And the fawn response creates a fake feeling of security by over-focusing on other people’s needs, or even merging your own needs with those of other people.

These are all nonassertive behaviors. The ego wants to protect you, and has to make a compromise in which your other universal and basic needs are not met.

Defense mechanisms

In the end, I also want to mention defense mechanisms, which play a huge role in needs satisfaction. The point of defense mechanisms is to minimize conflicts, reduce tension, regulate self-esteem and avoid danger, anxiety and displeasure.

These defense mechanisms work on the unconscious level and play an important role in character formation. Psychoanalysis knows three types of defense mechanisms:

A summary – what is assertiveness?

In summary, assertiveness means being self-assured in everyday life, without behaving aggressive or passive, with the goal to meet all of your needs in a healthy manner.

That can be achieved only if the following conditions are met:

You are consciously aware of the majority of needs you have. It’s quite a long list of needs that we all humans share.

If you were not properly nurtured as a child, there is a great chance that your needs somehow inflated, escalated, get perverted or repressed. They most often inflate as greed, gluttony, or any other deadly sin. But they are only poor surrogates for love, affection and closeness. You can’t be healthy assertive in such a state.

The needs are best met in interaction with other people. But many times, that’s not possible, which leads to a conflict. A healthy assertive person looks for a win-win situation in a conflict.

There are four types of un-assertive behavior in interaction with other people, based on the 4F response mechanism to danger (or a conflict). You either become aggressive (fight), passive (freeze), you run away from a conflict (flight) or submit to other people (fawn).

The needs are also best met in an absence of any internal conflicts. That’s not possible if id or superego are too strong. False guilt, based on too strong superego, is always looking for people to please and rules to be kept.

Assertiveness is based on feelings of trust, autonomy, initiative, industry, clear identity and great capacity for love. Non-assertiveness is based on mistrust, shame, guilt, doubt, inferiority, confusion, isolation.

Now I hope you understand very clearly what assertiveness really is. Thus, let's move to the second part, how to become more assertive (the article will be published in a few days).

About The Author

Blaz Kos writes about data-driven personal development at AgileLeanLife.com. Blaz Kos helps people shape superior life strategies by: (1) employing the best business practices in personal life management, (2) teaching established psychological techniques to better manage mind and emotions, and (3) setting goals based on understanding market paradigms, the quantified self, and following cold hardcore metrics that prevent any fake feeling of progress. He is obsessively passionate about hi-tech, mass media, personal development and making the world a better place.