Sony: Store The Impossible (II)

Following their hugely successful "Store The Impossible" campaign for Sony MicroVault Tiny 2GB, Promoseven advertising agency, Dubai has come up with an equally creative campaign for Sony MicroVault Tiny 4GB that just won a Dubai Lynx 2008 Print Gold award on 2 April, 2008.

However, instead of having tiny animals swallow impossibly large ones (check out the cute mouse, frog and squid below); creative director Vincent Fichard and art director Matthew Jones came up with an opposite concept. They show a huge peeled banana with a tiny empty banana peel next to it, implying that you can retrieve huge amounts of data from your tiny Sony MicroVault Tiny 4GB.

The same concept is applied to a huge egg with tiny egg shells next to it and a large amount of jelly beans coming from a tiny package.

I love it. The ads are fun and reflect the selling point of the product brilliantly.