Sergey Sarkisov, Vice-President of Novard Group, has confirmed his participation as a speaker at the 3rd International PLUS-Forum "Online & Offline Retail 2016" to be held at Sokolniki Congress&Exhibition Centre in Moscow on April 4-5. The event is organized by The Retail&Loyalty Journal.

Novard Group is Russia's large diversified strategic holding operating in a number of economy sectors including construction, industry and retail. The group includes ECONICA footwear chain, City-XXI Century development company, Rutektor company, Novard Estate and Novard-Finance.

Sergey graduated from the State Academy of Management named after Ordzhonikidze and Business Administration Institute of the Academy of National Economy under the Government of the Russian Federation, specializing in Strategic Management. Joined Novard group in 1989, when the group was formed. His contributions and achievements include a stable growth of "Econika" footwear retail chain, expanding the chain geography, growth in the number of regular customers and their loyalty enhancement; attaining better product quality and improving business process automation. New projects, innovations, chain re-branding and business efficiency are the areas Sergey Sarkisov focus on.

The speaker will deliver a report: "Re-branding as a tool to improve the efficiency in the crisis."

The 3rd PLUS-Forum “Online & Offline Retail 2016” will discuss key trends in the transformation of concepts and formats in the retail trade, development of loyalty programmes and consumer communication technology, new global realia and challenges of time for Russian retail, multi- and omni-channel sales, expansion of marketplaces in online retail, Big Data and modern BI-solutions use cases, effective solutions for logistics, cash collection and self-checkout facilities, prospects for NFC- and other payment technologies used for sales, and many other issues.

April PLUS-Forum will bring together leading Russian and international experts in the field of online and offline retail; owners, top managers and specialists of retail chains, food, non-food, DIY, fashion, HoReCa markets, online stores and banks from the Russian Federation and other FSU countries, representatives of airline and insurance companies, vertically integrated oil companies, tour operators, vendors of hardware and software solutions, and others.

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