The activity of online community management is driven by community managers who fill the gap between a brand and its community by humanizing the company. Community managers act as the voice of community for a brand and at the same time bring the brand's insights to the community. He is the point of contact to capture & respond to the feedback and comments that are provided by consumers through various social media platforms like twitter, facebook and blog etc.

Online community management ensures that all activities are aligned with consumer needs and are in the best interest of brand’s community. Consider reading this post which explains how we had steered the online community management process at Ayojak.

Some of the brands for whom we have been doing Online Community Management