You Game, YouPorn?

There’s a lot of worrying implications here, both involving the sponsorship and the decision making behind it. However the most striking thing about it, to many people at least, is the incredibly poor timing of the announcement.

For the last few months literally dozens of mainstream commentators, many without any real background in gaming, have taken what appears to be genuine glee in raking the hobby and it’s proponents over the coals over the fallout from #Gamergate. Thanks to the vitriol of a committed minority of gamers the entire gaming lifestyle has been labelled misogynistic, sexist, and generally unfriendly towards the fairer sex.