Yahoo Says it Won’t Part With Ad Technology

Yahoo’s commitment to its technology for automatically selling and placing display ads on websites has been a source of near-constant speculation. But no one should doubt it, the company insists.

The Silicon Valley Internet company has invested heavily in the business, which includes the Right Media exchange and the APT platform. But it’s also been seen falling short in competition with rivals like Google.

Wouldn’t it make more sense for the struggling company to just sell or outsource what it has? The answer from recently-installed Yahoo CEO Marissa Mayer has been a clear no, according to company executives.