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Starbucks seeks to double loyalty card membership

Posted at: 03/21/2013 6:19 AM

Starbucks is planning a big push behind its loyalty program, with plans to double membership by the end of the year.

Starting in May, the world's biggest coffee company says members will be able to earn points when they buy bags of Starbucks coffee at supermarkets. Customers would have to go online and enter a code on the bag to get their point.

Starbucks Corp. had announced the move last year but hadn't said when it would be available. The details on the rollout were to be made at the company's annual meeting Wednesday.