Sugarcane-based Pantene bottle to launch in Western Europe

April 29/2011

(Greener Package) -- Procter
& Gamble has begun producing its new Pantene shampoo and conditioner bottles
made primarily from plant-based plastic—a move it first announced last August.
This high-density polyethylene material, a first for the haircare industry, is
made from sugarcane and will be featured on the Pantene Pro-V Nature Fusion
collection. The new bottles will be initially launching in Western Europe with
expansion plans to the rest of the world over the next two years.

According to P&G, the packaging uses less of the planet’s
nonrenewable resources, replacing petroleum-based plastic with plastic derived
from sugarcane, a natural and renewable resource. The company also notes that
sugarcane-derived plastic consumes more than 70% less fossil fuels and releases
more than 170% less greenhouse gases per ton than traditional petroleum-based
plastic.