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Monday, 18 June 2012

New way of marketing by Slimane.

Henry Slimane the new Yves Saint Laurent creative director has decided that both the women's resort 2013 line and the SS menswear will not be shown to the press but only to few international buyers around the end of June or early July.

As the Fashion Industry grows faster those last years- this is a new way to how to market their products. We all know that YSL doesn't need any spot or any advertising campaign but as they became more popular like Lanvin, they lost a bit of prestige. By this new way of presenting their new collection I think they are going to re-earn some mysterious prestige that they had as a French House of luxury.

I wish I could say that I will able to present you the new collection but I can only wait as ... a lot of people.