BRUSSELS: A major battle is brewing in Brussels over an EU reform plan that would force internet aggregators such as Google News to pay newspapers for displaying snippets of their articles online. Google is furious at the reform idea, but powerful publishers, including Axel Springer in Germany or Rupert Murdoch’s Newscorp in the UK, affirm that a tax is the only hope to save a news industry starving for revenue.

The fight, which will play out for the rest of the year, is the latest row straining ties between Google and the European Union, which slapped the Silicon Valley giant with a 2.4 billion euro ($2.8 billion) fine over unfair competition in June. The proliferation of free news on the internet has brought the newspaper industry to its knees, with many consumers unwilling to pay for online service, preferring zerocost platforms such as Google News or Facebook.

“Unauthorised internet use of media content” by aggregators and search engines “is threatening citizens’ sustainable access to quality news content,” said the European Alliance of News Agencies, of which AFP is a member.

“It is therefore crucial that neighbouring rights be created for news agencies and other publishers, covering all activity” on the web, the agency said. Neighbouring rights is EU-speak for the obligation for online platforms such as Google or Facebook to pay for showing short quotes from copyrighted content, such as news articles. The so-called “snippet tax” proposal is only one of several components of a major EU draft law intended to update European copyright law in the digital age.

The “snippet tax” is largely based on a tax introduced in Spain that critics say actually harmed publishers when Google decided to close down its news aggregator in response. A similar law in Germany saw publishers swiftly give Google open access to their content following a steep drop in online traffic.