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In some areas, craft beer has started being incredibly popular. It has now replaced the “wino” culture in many cities, and homebrews and startups are popping up everywhere. It seems that everyone has a local brewery they recommend, and people are using “hops” and “session beers” in everyday language. While some cities and states are not seeing this trend, it’s becoming very common in many places. For this reason, it leads many people to wonder, “Why is craft beer so popular?”

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It is new.

It’s a tale as old as time: people go for the newest and shiniest thing available. It’s becoming trendy to try new beer, and it’s becoming cool to be the new brewery on the block. In years before, the tried and true beers and breweries were the one that got people’s money. Now it’s the newest company, or the coolest brew shop, or the brewery with the most exciting new flavors. Many breweries and beers fizzle out within a year of their launch, but there are many others waiting to take their places.

Beer is cool.

For many years, beer was just the tried and true drink of older men and the cheapest thing to buy in the bar and the liquor store. Nobody really gave beer much thought, it just was. Now, people are giving a lot of thought to their beer. In the same way that you wonder which red wine will compliment your salmon dish, people are now considering the best beer for their meals. It’s becoming very common for people to bring craft beers to parties, camping, and even holidays and weddings. While some people may want to stick to their “American-brewed” monopoly brand beers, many people are going for the truly US-brewed, homebrewed unique flavors that craft beer has to offer.

It is a social thing.

Just like wine bars and cocktail clubs, breweries are becoming a social hotspot. Many local breweries are even considered “gastro pubs” with incredibly delicious and innovative foods to pair with their equally delicious and innovative beers. A lot of breweries also have fun settings, with ping-pong, pool, and even beer pong. They may even have patio areas, or just have a food truck rented in the parking lot. It is very much catered to the Millennial crowd, but other age demographics are finding these places to be very enjoyable as well. Even if people get canned beer from the store and bring it home or to a party, the craft brews are a talking point where everyone can share what they like or don’t like about a specific beer. Then, they can all try another one next time.

Craft beer is on the rise, and shows no signs of stopping. Paired with novelty and really yummy flavors, it seems that the people who are creating these masterpieces are at the forefront of a major shift in society’s perception of drinking. Drinking is no longer a tasteless pastime just to “get drunk,” it’s a science and an experience.

For many, craft beer is just a weird “hipster” thing, where you drink really crappy tasting beer and act like it was good. For many others, however, there is a real art to drinking and making craft beer. The people who pioneered the current movement have some of the largest breweries in the U.S., and are making a killing by brewing unique beer. In fact, the microbrewery business is becoming one of the most profitable industries in the United States right now.

Major Economic Boost

While many people think craft beer is the latest fad, the reality is that microbreweries and craft beer are adding quite a bit of money to the economy. It’s estimated that the total contribution that craft beer has made to the GDP of the United States was about $56 billion in 2014. It has also generated over 420,000 jobs, out of which the breweries and their storefronts and factories directly created 115,000 of those jobs. That’s a lot of people who are then able to add to the economy because they found a job in the industry.

Growth

Craft brews are one of the fastest growing industries in the United States. In 2014, beer production in general only grew by half a percent, but craft brew sales within the U.S. went up nearly 18 percent, and the exports for craft beer went up nearly 4 percent. That’s a lot of growth, no matter what industry you’re in. There are over 3,000 breweries in the U.S., and that number has increased steadily by about 10 percent each year for the past three years (since 2012). It is becoming such a movement that “Big Beer” is taking notice.

Sell Outs

One of the major concerns about craft brewing is that it will eventually overtake the big breweries like Anheuser-Busch. For this reason, “Big Beer” is dabbling in the craft brew industry as well, buying up highly popular craft brew brands and beginning to sell them mass-market style. The craft breweries make huge amounts of money when this happens, and also have access to brewery plants that allow much higher generation and production. Of course, this means that “Big Beer” will never lose the famed “Beer Wars.” After all, if you can’t beat ‘em, join ‘em.

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Wall Street

Wall Street loves craft breweries. Consider the story of Sam Adam’s Boston Lager, and its creator Jim Koch. In the 80’s, the beer’s public stock went for about $15 a share, and now is over $350 a share. Private investors also love these breweries, as they often make a huge return on investments. Many investors also buy and combine breweries for lowered production costs and higher volume output, and then manage to generate a lot more income. Craft brew is solid money if you have the right kind of beer.

There are plenty of reasons that craft beer is so popular, but because of its popularity and the craft behind making it, it is generally much more expensive than “Big Beer” brands, making it much more profitable for the companies and breweries that produce them.

Craft breweries and craft beer have taken the world by storm lately. Craft beer has become so popular that one of the best-selling Christmas gifts in the United States is a homebrew kit, complete with a flask, hops, and directions for creating your own beer masterpiece at home. It seems that everyone is a craft brew enthusiast, and many people are happy to spend more than a few bucks on a single beer to experience the novelty and innovation associated with craft beer. So many major restaurants and liquor stores have wizened up to this trend, and are now providing craft brews in their facilities to satiate the public’s thirst for the new and unique flavors that craft beers have to offer. It’s not just the restaurants and sellers that are catching the drift, and “Big Beer” has taken notice of the not-so-subtle growth of craft brew in the United States. Because of this, companies like Anheuser-Busch, SABMiller, and Heineken have begun to plan their “war against microbreweries.”

Craft Beer As a Threat

It’s quite amazing how something that so many people consider to be a fad can be such a huge threat to large companies like Anheuser-Busch. In fact, craft brews have taken over the beer market, and are responsible for nearly 17 times more sales than “general” beers that have been on the market for years. Craft breweries and brew lovers do not claim that they’re intending to take over the “Big Beer” market, but they are merely filling a void that these companies do not provide- unique beer and almost a cult-like atmosphere. Because this is something that a mass-marketed beverage can provide (because nobody cares about the hops or gravity of Coors Light), these “Big Beer” companies have actually started a proxy war with craft breweries around the U.S.

“Big Beer” in Big Trouble?

While it’s hard to believe that companies like Anheuser-Busch would be scared of little old breweries like Lagunitas or Stone Brewing, the reality is that they are. Even though 30 percent of the market is attributed to Anheuser-Busch and SABMiller, these companies are genuinely concerned about the remaining majority that these small craft breweries could take over. For this reason, many large companies are actually making an effort to buy up small, popular craft breweries and make them mass-produced and mass-distributed through their factories and methods. This changes the craft brew game, obviously, and many hardcore enthusiasts (snobs) would turn their nose up at the loss of authenticity in the brand name. There is even a plan to buy up popular craft brews in distribution chains, making it hard for the public to have access to these delicious beers. Hard to believe that large companies would play so dirty, right? Another disturbing fact is that Anheuser-Busch and SABMiller control the distribution chain, making it possible for large distribution and trucking companies to refuse to transport craft brew products if larger companies like AB and SAB back out of their contracts with these companies. It’s literally a Beer Battle to death; who will win?

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About Me

Imagine a person who is beyond enthusiastic about freshly brewed beer; who eats, sleeps, and drinks beer and then drinks some more. Imagine someone who gets excited at the prospect of buying new tubes or heating elements for their garage homebrew project, and who has destroyed two label printers for their homebrew bottles. Do you get the picture? That’s me, Shawn, and I am a craft brew addict.