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Today we’re going to take another look at the display battle between the two. In our previous coverage, we showed you that the experts at DisplayMate concluded that the iPhone 5’s display is superior to the Galaxy S3’s but now we have a new report that says the opposite. Sort of.

A study conducted by IHS says that the Galaxy S3’s display is thinner and has a wider color gamut than the iPhone 5’s panel. The Galaxy S3 features a 1.1mm thick display capable of offering the full color gamut (NTSC standard) while the iPhone 5 has a 1.5mm thick display that is capable of offering just 72% of that full color gamut.

However, it’s not a clear win for the Galaxy S3, as IHS isn’t completely refuting DisplayMate’s findings. According to the survey, the iPhone 5 may offer a better performance thanks to “better calibration, higher brightness and superior power efficiency,” with Samsung’s display feeling “oversaturated and unrealistic.”

“Such improvements on the iPhone 5 are consistent with Apple’s philosophy of selecting features designed to yield profitable products that deliver a superior customer experience, rather than of providing technology for technology’s sake,” said Vinita Jakhanwal, an analyst at IHS.

The iPhone 5 offers a better pixel density (326 ppi vs 306 ppi) while the Galaxy S3 has the advantage of featuring true HD resolution (1280 x 720p vs 1136 x 640.) Choosing LCD over OLED could be an advantage for Apple as IHS expressed concern regarding the way organic materials age and OLED’s “power efficiency in the longer term,” according to Tech Crunch.

According to CNET, DisplayMate’s Raymond Soneira voiced his concerns against the findings of this IHS study, “arguing that the color gamut test IHS conducted was based off of an old standard that has led to incorrect conclusions.”

Ultimately, it’s down to end users to select their favorite kind of display, and smartphone. In fact, users may not even perceive during actual day-to-day smartphone use some of the differences presented by such expert studies. But that doesn’t mean we won’t see more such comparisons in the future, especially as next-gen devices from these two smartphone families come out.