So how do you take Live Photos? Well, this feature is on by default, accompanied by a new icon at the top of the camera interface screen as well as a yellow "Live" button. Basically what's happening is, the camera is extending capture a few seconds after your finger hits the shutter.

3D Touch comes into play once again, this time with photos. What we're seeing is a feature called "Live Photos," where you can force-press to see motion in the photo. Think: water ripples in a shot of a lake.

What's new here is that the TrueTone flash is coming to the front side -- sort of. The phone uses the Retina display as a flash, in a feature called "Retina flash." What's happening is the display lights up 3x brighter when you need to use it as a flash.

What we're seeing now are some sample shots taken with the new camera, and hopefully we can get some of those into the liveblog, though you kind of need to be here to fully appreciate them. (We'll need to spend more time with the camera, but at first glance, the shots look crisp with vibrant colors.)

Just to recap: The Watch has been out a few months, obviously. Customers love how quick and easy it is to respond to messages and phone calls and notifications. They're "amazed" at how Siri works on the Watch. Apple Pay too. "Apple Watch is helping our users live a better day."

For those of you who don't know, the Bill Graham Auditorium is a big concert venue, and it's the first time Apple's held a keynote here as opposed to, say, the Moscone Center or its own campus in Cupertino. So far, though, it's what you'd expect: a stage, with a big, glowing Apple logo, and rows and rows of people who elbowed the bejesus out of each other to get in here.

Dana WollmanWhich is crazy, because it's stadium seating, and no one really has a bad seat.

Hello, hello, and greetings from the Bill Graham Civic Auditorium here in sunny San Francisco. I'll be liveblogging today, with the help of my friendly, phone-reviewing colleague Chris Velazco. He's the guy on photos.

Chris VelazcoI am, by the way, filled with angry, vibrant energy.

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Image uploaded12:54 PM

Image uploaded12:53 PM

Image uploaded12:53 PM

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It's early September and Apple's invited us to one of its famous keynote addresses out in California, and that can only mean one thing: a new iPhone. (Or two, even, if you ask nicely.) And if the rumor mill is to be believed, we may see way more than just a new handset: anything from a refreshed, pricier Apple TV to a supersized iPad Pro. Of course, the rumor mill has steered us wrong in the past, so we don't really know if there'll be an Apple TV, new iPads or a new 4K iMac. But if nothing else, we know this for sure: There will be iPhones. Bookmark this liveblog link and come back today at 1pm ET for the full blow-by-blow.

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