Sunday, August 6, 2017

Thought Leadership: It's Not What You Think

84% say thought leadership adds value to their roles as executives, and 66% say they count on it to stay ahead of trends. Only 36% say they use thought leadership to gauge the expertise of an author; but 40% will contact an author, if they find a piece worthwhile.

63% prefer short (800-word) articles; and 57% prefer short (300- to 500-word ) blog posts. Only 45% will read 1,200-word pieces; and only 28%, 4,000-word pieces. Only 26% will devote attention to videos; and only 25%, to podcasts.