Just saw that the NASCAR Media Group had produced a documentary on the history of Hendrick Motorspots. I watched the trailer and it sounds pretty interesting. Here's the article which includes a link to the trailer:

Lou explained to me what a "homer" was after this and I really saw it on a Navy football game against Rice a couple of weeks ago. MASN showed the game locally, but the announcers were from a local Texas station. Man! They really showed what homers are in their cheerleading for Rice! Thankfully, the Navy team crushed Rice and shut them up.