BRAND STORY

BRAND STORY

As Korean Drama is sweeping around China, Korean pop culture enters into Chinese Market and the daily life of Chinese people. With the unprecedented prosperity of Korean Drama coming into full force in Chinese Market, Korean brands are being blindly sought by Chinese consumers, while counterfeits are circulating all over the market, eventually resulting in a tremendous spending disparity split among consumers. The self-reflection and criticism upon this prevalent phenomenon have led to the inception of XIMIVOGUE Brand.