How To Sell Through A TV Shopping Channel

Rogers Communications has put The Shopping Channel up for sale and received interest from foreign buyers for the television asset that may fetch over $300 million, according to three people familiar with the matter. With the media landscape becoming ever more complex for channel providers, and content often being delivered both via linear TV and online, ensuring content can be found easily and quickly and distributed to the right channel, is all the more important than ever before.

To capitalize on this compulsive shopping instinct – shops display similar items alluringly side by side – making customers pick up what they want or desire rather than what they need being quite oblivious of the fact that one’s money is after all limited.

When you are going to shop online for a TV you do want to make sure you have considered where you are going to place the TV to get the right size the type of TV that you want, the features that you want to have and the price that you want to pay for the TV.

The Shopping Channel’s studios are being rebuilt for high-definition broadcasts, an elaborate process that requires the channel to replace fake refrigerators and ovens with the real things and to use authentic tiles and wood trim where cheap imitations once sufficed.

The channel will be rebranded Friday, as its parent company unleashes a massive campaign on 24 television stations, 50-plus radio stations and dozens of magazines in an effort to persuade more women to spend less time in malls and more time watching television.