With the increase in the number of screens, he said in the next three years "people watching movies at our theatres will rise to 100 million from 75 million today".

"Apart from screen addition, we have another milestone.

Recently we have crossed the billion dollar market cap, which is a milestone for us," he said.

According to him: "The valuation was based on the basis of stock markets NSE and BSE. If you look at the stock price of the company, it has almost grown two times in last 12 months.

We bought Cineplex in 2012 and that time stock price was around Rs 200 and it has grown seven times in last five years."

PVR's shares ended the day at Rs 1,432.60, up 1.18 per cent from previous close on BSE.

"This provides us lot of head room to grow," Sood said.

Around 15 years ago, PVR had Rs 20 crore revenue and this year it would be around Rs 2,100 crore, he added.

In FY2015-16 PVR had a revenue of Rs 1,743.98 crore.

As the company grows, Seth said it would be a challenge to bring more variety to entertain the millions of customers on a daily basis.

"How do we complement more entertainment for the customers and how do we offer more variety under food and beverages (F&B)? Can we bring more merchandising and add more ad revenue stream? That would be the two pillars of our strategy," he added.