In a new thought leadership initiative dubbed Make a Stand as an Ethical Brand in The Middle East, The CMO Council, in partnership with Social Enterprise Week, plans to source insight and content from a variety of academic and government resources, subject matter experts and brand leaders in the Middle East and North Africa to identify best practices, understand key issues and challenges, and assess progress and potential for ethical branding and enhanced Corporate Social Responsibility (CSR) in the region.

To kick off this campaign, we will have an Ethical Brand Forum in Dubai, UAE on Tuesday, 17th September linked to the screening of The Naked Brand, a documentary film on the future of advertising written, produced, and directed by ad industry “change agent” Jeff Rosenblum.

Entrance is free, but RSVP necessary through
http://www.cmocouncil.org/ethical-brands-event.php#register

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