Phase 5: Brand training

Brand training & internal campaign launch

Phase 5 focused on educating UNB’s internal Marketing & Communications staff about how to communicate the brand to their respective key audiences, and to share the campaign with the extended UNB community.

The ‘Why UNB?’ project could not have been possible without the involvement of over 9,000 members of the UNB community who have joined us in this journey to date.

And all of that hard work has paid off. In fall 2015 we launched the new UNB brand and brand campaign with special events on both the Saint John and Fredericton campuses.