GfK
GeoMarketing’s mapping-software suite sets new standards in
geomarketing with an impressive range of powerful tools for better
market analysis and territory planning.

RegioGraph
and DISTRICT are two of the leading geomarketing software applications
for the analysis of company data through the use of digital maps.
Companies around the world and across all branches of industry utilize
these programs to optimize market development by taking into account
numerous location-specific variables. With its powerful and diverse
array of analytic tools, RegioGraph is customized for use in marketing
and controlling activities. DISTRICT provides a similar range of
functions, with a particular emphasis on sales territory planning.

Mapping software visually illuminates market potential
RegioGraph
10 and DISTRICT 10 contain comprehensive digital maps as well as market
data. Purchasers of the software receive all digital maps of a European
country of their choice. These maps include demarcations of
administrative and postal code areas, in most cases up to the highest
level of detail. Also included are maps of all European countries and
regions, supplemented with GfK Purchasing Power data, a proven
benchmark of market potential.

GfK GeoMarketing is currently
the only company that provides such a comprehensive and high-quality
range of maps and market data included with the purchase of its
geomarketing software. In addition, GfK GeoMarketing offers digital
maps for 240 countries worldwide, and, in the case of many European
countries, detailed market data that can be fully integrated with the
software, giving companies a potent platform for international market
and sales territory planning.

“GfK
GeoMarketing takes pride in providing comprehensive geomarketing
solutions of the highest quality,” says Wolfram Scholz, managing
director of GfK GeoMarketing. “The newly updated RegioGraph and
DISTRICT are cutting edge applications that can give companies the
boost they need to achieve their full potential at both the regional
and international levels.”

“Users
can precisely analyze regional markets and make sound decisions for
their market strategy,” Scholz explains. “With the new RegioGraph 10
and DISTRICT 10, we have assembled a complete geomarketing package that
is absolutely unparalleled in quality and scope.”

RegioGraph
10 and DISTRICT 10 are based on Microsoft’s .NET technology and are
compatible with the MS Office Suite. They are also Vista certified.

Wizard guides users through over 100 kinds of market analyses
Version
10’s high-powered technical features are complemented by
exceptionally intuitive and flexible desktop functions. For example,
maps appear automatically in a logical sequence on the worksheet, with
area layers such as federal states appearing at the bottom, and city
points on top. Color settings can be saved to color palettes and
recalled at any time, allowing companies to coordinate colors with
their corporate design.

One
of the most significant innovations is the wizard tool, which guides
users in the importing of data as well as the performing of analyses or
sales territory planning. The new RegioGraph 10 and DISTRICT 10 offer
more than 100 analytical and visualization options, allowing users to
depict multiple variables simultaneously. The analysis wizard walks
users through complex tasks by asking just a few targeted questions,
such as “What does your data look like?“ and ”What should your
presentation illustrate?”. In this way, data and results are analyzed
and illustrated according to the user’s specific needs and preferences.
“The
new analysis wizard is an enormous help, particularly considering that
many sales managers, marketing managers and controllers are not trained
cartographers,” Scholz observes. “With these newly updated
applications, users can quickly create brilliant results without having
expertise in this area.”

The
maps can be used as effective tools for supporting decisions via
in-house presentations and business reports, says Scholz, citing one
potential application.”Users of the German software versions released
earlier this year were extremely enthusiastic about the new graphic
options offered by RegioGraph 10 and DISTRICT 10.”

“Semi-transparent
area coloring, overlap-free labeling, topographical maps with 3D
effects – these are some of the highlights of the new software’s
sophisticated cartographic capabilities,” Scholz elaborates. “For our
customers, visually appealing maps are often just as important as the
analyses and results themselves, because these maps can be so
compelling in decision-making processes. The adage, A picture is worth
a thousand words,’ is especially true in this context.”

New dimensions in sales territory planning
DISTRICT
10’s territory-planning options constitute an evolutionary leap
compared to those of the previous versions. Borders and natural
barriers such as rivers and mountain ranges are automatically taken
into consideration when planning territories and operations. In
addition, generating and optimizing territories and districts are now
characterized by even greater flexibility and transparency. Users can
weight multiple optimization criteria against one another. For example,
a comparison of territories based on the number of customers can be
made to count twice as much as a comparison based on territory size. At
the same time, users can observe the software’s calculations in real
time and make manual adjustments with the help of detailed statistical
information on any territory.

Also
completely new in DISTRICT 10 is the option of creating territory
reports that summarize each territory’s statistics using both tables
and charts, giving users a precise indication of the extent to which
particular territories deviate from the mean and optimal levels.

RegioGraph 10 and DISTRICT 10 are available as of mid-October.

Software

Maps

Extras

RegioGraph 10 or DISTRICT 10

Quick Start Manual

Exercise Projects

Comprehensive map set of a European country of one’s choice:

All administrative units up to the municipality level

All postal code units – e.g., in Germany up to five-digit postal codes