Social media has become a part of people’s everyday life, however it can become overwhelming. London-based online marketing agency, Brandlective have revealed their how to guide to keep on top of social media.

Digital marketing is a science; in the world of online, nothing happens by chance. Every GIF, Vine, video or comment that a person sees is most likely the result of somebody’s social media marketing strategy. Facebook was never intended to be a marketing tool and YouTube was simply a means of sharing home made videos. But now, social media platforms have tremendous marketing power for both brands and entrepreneurs.

About Brandlective Communications: http://www.brandlective.com/

However, due to the power that social media has in 2016, it is easy to be overwhelmed when being bombarded by notifications, messages and comments from all social media accounts. Brandlective states that it doesn’t have to be like this; the online marketing agency has released their guide on how to manage social media through some smart and strategic moves.

Clean up social media accounts - By letting go of accounts that are irrelevant to an individual or a business, space can be made for more valuable connections.Find relevant accounts - Find social network sites that are suitable and find people or influencers to follow and fully engage with. Scheduling - Scheduling posts makes it really easy to post at more popular times, be time efficient and get more engagement with the audience.Set limits - Set a timer and when it goes off, return to work. Take a break - Take a break from social media on a regular basis to take time to renew, recharge and come back refreshed.

Brandlective believes that managing a social media presence is important for maintaining a positive brand reputation as well as increasing awareness and engagement from customers. The London-based firm establishes a social media presence on platforms that will provide the most benefits to the business. The firm’s social media management service includes: Facebook, Twitter, LinkedIn, Pinterest, YouTube and Instagram plus many more social platforms.

Based in London Bridge, Brandlective specialises in social media management, content marketing, blogging, website development and creating intriguing advert copy for online marketing campaigns. Working with a range of industries, the agency is committed to helping small businesses achieve great results with their online marketing activities. Brandlective is due to celebrate 5 years in business in September.

Online Marketing Agency Brandlective express their concern at the high percentage of UK startups who lack an online presence.

The Agency states that the internet plays a key role in helping companies of all sizes across the UK reach new customers, and for a startup to not have the basics in place will inevitably stunt their business growth opportunities. SMEs and startups that lack websites and active social media channels are significantly handicapping themselves, as tactics on these platforms now play a sizable role in helping achieve discovery for their brand.

About Brandlective: www.brandlective.com

According to a report published in The Telegraph (2015) the source of the hesitation to 'get online' can be narrowed down to three principal reasons. 35% of small businesses and startups thought they were too small to warrant a website; 19% said they didn't have enough time to build one; and one in five claimed that the cost was their major prohibiting factor.

The UK government launched a campaign back in 2014 in an attempt to help small businesses 'get online', and BIS Entrepreneur-in-Residence Simon Devonshire said, “Government research suggests that nearly 2 million UK businesses are not online, and of those that do have an online presence; over two-thirds are not transactional. I cannot think of a business to whom being online is not now vital to their trade, irrespective of their ambition to grow". I think those businesses that embrace the digital opportunity are improving their opportunity to reduce costs, to scale-up, and possibly even export." (Gov.uk, 2014).

Local Business Week issued a warning from experts that claimed smaller businesses could be missing out on new jobs and growth because they don't know how to market themselves properly (Local Business Week, 2015). Brandlective maintain that in today's digital environment a website serves as a 24-hour online brochure for your business, and without one you not only risk failing to reach potential customers through Google and social media channels, but also chance alienating your current clients that might switch to a more up-to-date competitor.

For many startups time is a precious entity, and designing a website that truly reflects their brand may be a costly endeavour in that respect, but for whatever reason building an online presence has not been a priority. Brandlective want this to change, as it is now habitual for consumers to research a company's information and presence online before making a purchase. If the relevant website or social media channels are lacking, the discovered deficiency or tumbleweed may well be enough to put the customer off.

For a small investment it's now possible for SMEs to sell themselves attractively to target customers using their professional websites. Whilst having an online presence is a must for today's businesses - it does not mean it needs to break the bank. Indeed, Brandlective Communications provide website solutions for cash-strapped entrepreneurs with a range of designs that suit small budgets.

Looking to the future, the agency hopes that the percentage of startups and SMEs that operate without websites significantly decreases, and the building of their online presence, that used to be less of a priority, becomes one.

Put simply, Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. Done correctly, content marketing can help a business engage their audience and lay the foundation from which lasting emotional connections can be built. With more and more customers choosing to conduct research on a business before entering into any kind of agreement with them, content marketing has never been so important. Great content marketing should have a strong and distinct voice and deliver a consistent message across all marketing channels. It should also be informative, yet interesting and act as an important resource to both existing and potential customers. Online marketing and PR agency Brandlective Communications believes that for businesses in the current market, there is a lt riding on the quality of their content marketing and are keen to iron out the most common pitfalls when it comes to running a successful content marketing campaign. To help businesses get a firm grip on content marketing the firm have outlines some of the biggest content marketing mistakes and how businesses can avoid them.

Whilst many businesses understand the importance of producing strong content, many fail to put the same effort and energy into distributing their content. Failing to come up with an effective distribution strategy renders even the most engaging content redundant as it will lack visibility and reach. figuring out the distribution strategy early on will not only ensure your message has the best possible reach, it will also allow you to tailor your content so that it is relevant to each specific distribution channel and sets the right tone.

Have a Realistic Lifespan

Considering the lifespan of content on certain channels will prevent you from wasting time and ensure you are investing in the most effective channels. For example Twitter is an 'of the moment' channel, so content is best posted at times of high traffic and in association with trending topics. On the other hand, Facebook and Tumblr allows content to be shared and stored for a long time, gaining exposure over a longer period and across multiple users.

Understand the Power of Emotion

As a marketer, your main role is that of a storyteller, and the best stories are those that resonate on an emotional level with the audience. Make sure your content is relatable, and look to customers for inspiration and feedback. Although creating a story which both resonates with a large audience yet feels personal is difficult, there will always be a common value, experience or idea that brings certain groups of your customers together and generates an emotional response.

Give and Take

Customers don't have to be loyal to your brand, it's their free choice and as such it is up to you to make them want to stay. With today's consumers subjected to an obscene amount of marketing content on a daily basis, customers are on the lookout for a positive and memorable experience. Make sure you are offering your customers something of value if you want to drive loyalty, and consider their needs at every stage of the relationship, not just after they have made a purchase from your business.

Living in the modern world, online reputation can make or break someone's career. Many employers now conduct a google or Facebook search before deciding on which candidate to hire. Brandlective Communications Ltd offers advice on how to clean up your online reputation.

About Brandlective Communications Ltd: http://www.brandlective.com/

An individual's online presence is a quick way for outsiders to form an opinion of them. Whether its inappropriate pictures being published or unprofessional status updates, they will all have a reflection on the way a person is perceived.

Brandlective Communications, online communication specialists believe that everything on the web and associated with your name can affect your personal brand: job offers, business opportunities, even online dating. As a business, Brandlective invest heavily on maintaining their positive online image, and select their media and social activities with great consideration, whilst still maintaining relevance and personality that will capture its target audience. The firm believe that both businesses and individuals should regularly review their posts and online associations to ensure that the 'brand' is offering the right image and keeping in line with the way they wish to be received.

Brandlective offer tips on how to clean up and maintain a positive online presence;

See what others see. Google the chosen name, focus on the first two pages and have a browse on pictures too. Click on each search result on the first two pages. Make sure all information displayed is true.

Anything unpleasant? Take control, utilize the 'Right to be Forgotten' and make plans to bury any negative information that cannot be removed. Google likes new content. Being active on Social networking sites or starting a blog are great places to start. NOTE: Choose who to follow carefully as it is a representation of interests.

Polish that LinkedIn profile, get a professional headshot, and make the profile human by providing a personal statement. Make choices to link the profile to "super connectors" who have a lot of social influence.

Get Google to work for you! Set up a free google alert that signals any new content published about you. Monitor the alerts carefully.

Make that Facebook Profile picture a good one. Facebook is a fun social media tool, share the memories of more personal photos in private albums where there is a select / carefully managed audience. Profile pictures are visible to everyone, make sure it's suitable for all eyes.

Brandlective Communications is an online marketing and communications agency that helps businesses to grow by improving their online capabilities. The firm specialise in reputation management and through the use of social media, website management and PR, help businesses extend their market reach and gain a positive reputation among industry leaders and consumers. They have a team dedicated to managing social media and reputation management.

Advertising via Google and social media sites such as Facebook and Twitter is on the rise, and online marketing firm Brandlective Communications has also noticed a rise in the demand for Pay Per Click (PPC) advertising.

Pay Per Click or PPC advertising is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher when the ad is clicked. PPC advertising is the fastest way to get a company listed on the first page of all the major search engines. PPC advertising targets customers that are searching specifically for what the company offers and only pays when the ad receives a click.

Brandlective Communications says the positive of PPC advertising is the fact it can be instantaneous and as soon as an account is set up, the ads begin to appear, meaning the company can be on the first page of a search engine bringing in ready-to-buy customers with relative ease. However, the negative is that if used incorrectly, PPC ads can be a big cost to firms without bringing them a good return on their investment. But despite the negative, Brandlective Communications say that they have received a high demand for PPC advertising.

Brandlective Communications offers a range of services including PPC advertising, online marketing and social media for their clients. The company runs PPC campaigns efficiently and ensures that their clients are getting the best return on their investment from the ads. Brandlective Communications also manages their clients’ social media pages to ensure that they have engaging content and ultimate exposure to potential customers. As well as this, Brandlective Communications monitor a brand’s online presence and reputation and ensures each firm ranks highly in search engines through their extensive SEO strategy.

Brandlective Communications has developed a PPC strategy for their clients, which is guaranteed to deliver a high ROI:

1.The development of a targeted and professionally designed landing page

2.Create targeted and enticing ad copy

3.Develop a high ‘quality score’ with Google to minimize bid costs

4.Well budgeted campaigns featuring the optimal keywords

5.Removal of negative or underperforming keywords

6.Continuous tracking of conversions and constant adjustment of bids and terms

7.Detailed analysis to improve the PPC campaign

8.Manage a client’s money as if it were their own.

“We are constantly developing our services to suit client demands and PPC has been on the rise for some time. We aim to keep our best practice methodologies in line with Google’s developments; our proactive Paid Search consultants are always keen to identify new tools and techniques to give our clients’ campaigns the competitive edge that is needed in today’s online marketing methods,” says Stacey Kehoe, Director of Communications at Brandlective Communications.

With the average person spending three hours or more on social networking sites every day, Brandlective Communications, a London-based online marketing and brand development firm delve into the successful and sometime strange world of social media.

Social media is no longer just for interacting with friends or tweeting humorous messages to celebrities. An increasing number of businesses are utilising social media’s popularity in order to improve their reputation and spread their business’ message. Brandlective Communications specialise in providing online branding and public relations solutions to clients to increase their online visibility and drive a higher percentage of web traffic to their social media platforms and website. To highlight the importance of social media, Brandlective Communications have complied 6 of the most astounding and interesting facts about the world of social media.

1. There are 1.4 billion Facebook users, which is 11% of all people on earth.

2. Twitter, because of its unfamiliar concept, wasn’t an instant hit when launched; now sees around 190 million tweets sent a day.

3. With 98 per cent of 18 to 24 year olds using social media, many brands may be focusing on how to appeal to the younger generation online. However, with

Facebook seeing a 46 per cent increase in 55-65 year olds, and Google+ seeing a 56 per cent rise, brands are starting to shift their approach to appeal to the increase of older people regularly using social media.

4. Many believe social media is an important part of modern life, and no more it seems than the Icelandic government, who used Facebook to help rewrite its constitution. After the initial constitution was drawn up, Icelandic citizens were invited to suggest amendments through the social media site.

5. Many businesses are unsure of how social media could help their business, however recent statistics show that 91 per cent of twitter users are talking about brands regularly. Whilst 64 per cent of consumers have made purchase decisions based on social media, which just goes to show that done right, social media can have a massive impact for businesses.

6. Finally, and probably most worryingly, singers Katy Perry, Lady Gaga and Justin Bieber have more twitter followers than the entire populations of Germany, Egypt, Canada, Argentina, Turkey and South Africa.

Effective social media management can be crucial for small businesses, which otherwise may only rely on word of mouth business recommendations or local trade.

By using the right social networks small businesses can open up an entirely new client base and attract new customers, which will have a knock on effect on their reputation and SEO. Among their many online services, Brandlective Communications provide a full social media management service, ideal for business owners who maybe aren’t particularly confident in their social media abilities, or who find the task too time consuming to fit into their working practices. Brandlective Communications help build a positive reputation for their clients through monitoring social media trends and creating regular and engaging content relevant to their individual business sectors. In order to get the most out of social media Brandlective Communications will help businesses identify which networks would work best for them in order to target the desired audience, and dedicates time to assessing statistics for each sites engagement levels and popularity among possible consumers.

For further information on how Brandlective Communications can improve a business’ online reputation and brand awareness through social media, take a look at this video

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27 Jun 2014 08:48:58 GMThttp://www.pressat.co.uk/releases/brandlective-communications-say-smbs-need-support-to-keep-up-with-digital-age-2e4310ab38667fae4b3e893e9ed083b7
http://www.pressat.co.uk/releases/brandlective-communications-say-smbs-need-support-to-keep-up-with-digital-age-2e4310ab38667fae4b3e893e9ed083b7
Thursday 6 March, 2014
A recent study reveals that only 6% of small and medium sized businesses (SMB) in the US and the UK have a mobile optimised website, a surprising 45% do not have a site at all. Brandlective Communications believe it is time for businesses to adapt to the digital age if they want to remain competitive.

According to a survey undertaken by local directory and advertising provider Hibu, almost half of US and UK SMBs do not have a website. Only 6% of respondents have a mobile optimised page. Stacey Kehoe, Director of Communications at Brandlective, finds these figures alarming and believes that SMBs are considerably missing out on revenue if they do not adapt to the current digital age.

The Hibu study, conducted in November and December 2013, is based on a survey of 1,800 US and UK SMB respondents from a range of industries and business sizes. The survey reveals that US SMBs believe that in average they are losing out on annual revenue of around $60,000 by not having a mobile optimised website. UK businesses state that they may be losing out on more than £23,000 per year. Stacey Kehoe at Brandlective Communications says: “There seems to be a great gap between the awareness of making potential revenue through mobile optimised sites and acting on it.” In fact, collectively US SMBs believe that they may be losing out on a total of $1 trillion in annual potential revenue.

Despite losing out significantly on revenue, only 12% of US and 13% of UK SMBs who do not currently have a mobile optimised website, say they are likely to get one within the coming twelve to 18 months. “It is hard to imagine how these businesses keep up with the competition considering the economical climate”, says Stacey Kehoe of Brandlective Communications. She believes that SMBs may not know where to turn in order to meet their digital requirements. “This is where we come in”, explains Stacey Kehoe.

Brandlective Communications help businesses improve their online visibility and therefore generate more traffic to their websites through SEO and public relations. “Being present online and having a mobile optimised website have become obligatory for businesses”, says Stacey Kehoe. “Creating a public image online and being available to engage with potential customers from basically anywhere in the world create opportunities to increase loyalty and hence revenue as a result”, adds Stacey Kehoe.

Looking at the mobile trend for the coming years, Brandlective encourage all SMBs that do not currently have a mobile optimised website to seek help and get started. Following new research, eMarketer expect 4.55 billion people worldwide to use a mobile phone in 2014. Out of those, 48.9%, more than 2.23 billion mobile phone users will go online with their mobile phone at least monthly in 2014.

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06 Mar 2014 08:48:21 GMThttp://www.pressat.co.uk/releases/brandlective-google-set-to-overtake-facebook-in-social-sharing-by-2016-4db1e707d55a7b3935dc7f60fce25a5b
http://www.pressat.co.uk/releases/brandlective-google-set-to-overtake-facebook-in-social-sharing-by-2016-4db1e707d55a7b3935dc7f60fce25a5b
Monday 8 July, 2013
Online Branding and PR firm Brandlective Communications Ltd reports that Google+ is on track to become more popular than Facebook in the next three years. The news comes as no surprise to Brandlective since the firm has been using Google+ as a cornerstone of its social marketing strategies since May 2012.

Brandlective have been quick to shift their focus to Google+ following the benefits that the social network displays in Google Search. Business Insider reports that already Google+ is poised to overtake Twitter as the world’s second largest social network; a study by US search and social analytics firm Searchmetrics estimates that the amount of content shared on Google+ will surpass sharing on Facebook by 2016. Google+ saw +1s grow by nearly 19% between November 2012 and April 2013, almost double the growth of Facebook shares during the same period. Searchmetrics predicts that Google+ will have around 1096 billion shares per month by 2013, compared to just 849 billion for Facebook. The website Small Business Trends reports that Google+, which currently has 359 million users worldwide, has also seen the amount of time users spent on the site has doubled since February.

Brandlective was an early adopter of Google+ due to the social network’s obvious benefits for businesses. Google+ displays brand pages on the top right of a Google search page, meaning that a brand’s own content is immediately visible. Google+ allows users to claim authorship of original content, and means that links and referrals will be weighted based on where they originate rather than where they are posted. The site also provides users with greater flexibility than other social networks, offering features such as Google Hangouts and the filtering of posts for different Circles. Brandlective first started using Google+ shortly after it launched, and in May 2012 implemented the site as part of the social media package offered to clients. Communications Director Stacey Kehoe explains: “At Brandlective we realised immediately that Google+ was going to become an important player in the social media world. As a social network launched by the world’s most recognised and powerful search engine, we understood that Google+ would become influential in determining SEO. Although uptake was initially slow, the figures released by Searchmetrics show higher levels of content sharing than on Facebook.”

One of the more powerful SEO tools on Google+, according to Kehoe, is users’ ability to include links in their profiles to other websites, enabling business users to direct more traffic to their sites. In November 2012 Brandlective reported that since the implementation of Google+ four months earlier, click-through rates for clients had increased by 22%. Stacey Kehoe, Communications Director at Brandlective, advises: “Google+ is here to stay – and businesses need to get involved to stay ahead of the SEO game.”