As the number of active users on social media channels spikes, brands are taking to Facebook, Twitter, Vine and the blogosphere to connect with their targeted publics. Having a presence on these various social networks has been proven to drive more awareness and generate more leads for many brands. This cannot be accomplished by simply leveraging the corporate brand alone – the most successful brands on social media also leverage their most senior leaders in the company to drive thought leadership and credibility. This is best accomplished by encouraging your C-level executive team to be more social and own content through their own channels. However, convincing your CEO to tweet or blog is no easy task – Cisco’s senior manager of social media, Autumn Truong, takes us through the necessary steps to convince an executive of a big brand to go social.