Fuse and Dark Horses appointed by The FA and Heads Together for Heads Up mental health campaign

Heads Up is a groundbreaking initiative using the influence and popularity of football to help inspire the biggest ever conversation around mental health

We’re delighted to announce that Heads Up our campaign with The FA and Heads Together, a mental health initiative spearheaded by The Duke of Cambridge, that aims to drive the biggest ever conversation around mental health through football, went live in a press conference with the Duke of Cambridge, the CEO of The FA, Martin Glen, and Paul Farmer, the CEO of mental health charity Mind.

The Duke of Cambridge and England manager Gareth Southgate feature in the emotive film below outlining the Heads Up manifesto, which was premiered at the announcement. The film also includes Lionesses’ legend Kelly Smith, members of Barnet Walking Football Team, the founders of FC Not Alone, Matt Legg and Ian McKenzie.

We worked side by side with The FA and Kensington Palace to deliver Heads Up which will roll-out throughout the 2019/20 football season – seeing the England Team, Gareth Southgate, The FA Cup, The Community Shield and the wider football family mobilise to shine a light on the importance of opening up about and maintaining our mental wellbeing.

During the season dedicated promotional activity will aim to spark conversations while resources and training will be available to all football participants and FA staff.

Commenting on the launch, our MD, Stephen Hutchison said, “There couldn’t be a better time to launch this campaign with The FA and Heads Together, with the conversation on mental wellbeing being powered by something people feel passionately about – football. We are thrilled to be working on this campaign and think it is a game changer for the discussion around mental health.”