American Crew puts men’s cuts and style center stage in Lisbon, Portugal, for the 2013-2014 All-Star Challenge, the annual global competition to recognize the best men’s hair stylists in the world. The competition finals and crowning of the 2013-2014 Global Champion will take place at the MEO Arena in Lisbon on April 28th.

The American Crew All-Star Challenge highlights the outstanding world class talents in men’s grooming. The competition combines the key aspects of the art and science in men’s grooming and fashion: the cut, the model and the photograph.

The All-Star Challenge originated as the Face Off competition, first launched by AmericanCrew in Australia. In 2011, the competition changed to a global format, and in 2013-2014, American Crew again transformed the format to best showcase the talent of hairstylists from more than 40 countries. In total, more than 10,000 stylists have broughttheir best to the All-Star Challenge, inspired by David Raccuglia’s founding principles ofa company that set the standard for men’s grooming.

The All-Star Challenge at its core is based on the American Crew Menwork, theinfrastructure of the education system and the foundation of all cuts. It builds the skillsand confidence of stylists through a series of demonstrations and hands-on cutting. TheMenswork™ Method is the perfect blend of hairdressing, core barbering and advancedtechniques that create contemporary men’s looks and a passion for the craft. Since theestablishment of the Menswork™ Academy in 1998, stylists globally have learned andcontinued the commitment of the Menswork philosophy of hairdressing.

ABOUT AMERICAN CREW:

Hairstylist David Raccuglia sold the first American Crew product in 1994, starting arevolution in the industry that paved the way for men’s grooming to become the industryit is today. The initial six products – Daily Shampoo, Daily Conditioner, Texture Crème,Firm Hold Styling Gel, Light Hold Styling Gel and Pomade – launched to rave reviews.With David’s expertise and commitment to barbering, American Crew quickly became thestandard by which other men’s grooming lines are judged. The American Crew product portfolio has grown from hair to body and shave, and supplies everything needed to create and care for men’s styles, available exclusively in salons, barbershops and authorized retailers.The product is distributed in more than 30,000 salons across over 40 countries.

American Crew has an ongoing commitment to elevating men’s style and enhancing theirpersonal image, and provides education, marketing and imaging support to help stylistscommunicate the brand’s vision of men’s grooming and fashion – classic style, reliabilityand confidence – to the marketplace. The commitment to education started early, withthe American Crew Menswork Academy opening in Boulder, CO, in 1998.

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About the Author:

Anne Moratto

Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA, and is MODERN SALON’s West Coast Beauty and Special Markets Editor.