Rackspace Ceiling (Mobile)

Domino’s Pizza Enterprises Limited (DMP)

Business

Domino’s Pizza Enterprises Limited (DMP) is Domino’s largest franchisee outside of the USA with a network of over 2,000 stores in Australia, New Zealand, Belgium, France, The Netherlands, Japan and Germany.

Challenges

To migrate a heavy, data rich platform to a new environment to ensure real time scalability and availability for their global digital food ordering system, a significant ecommerce channel which represents up to 70% of their sales.

Outcome

A multi region, high-performance platform that scales from 2 servers at non-peak periods, up to 10+ effortlessly, providing a highly automated solution with greater availability and a smoother end-user experience.

How We Helped Domino’s Pizza Enterprises Limited (DMP)

Solutions

Products

About the Customer

Domino’s Pizza Enterprises Limited (DMP) is the largest pizza chain in Australia and New Zealand and holds the master franchise rights to the Domino’s brand across ANZ, Belgium, France, The Netherlands, Japan and Germany, representing 2,000 stores. The Company’s focus on customers, through high-quality meals, market-leading customer service and continuous technology enhancements and innovation, has seen Domino’s results significantly surpass expectations.

DMP’s customers are first priority; with continuous work on streamlining the order experience, and ceaselessly conducting testing to ensure this is as smooth as possible.

Food is at the heart of our business and our digital food ordering process is instrumental to us. We chose Rackspace as our cloud hosting partner to work with our own engineers to migrate an existing heavy data platform to a new environment across multiple regions. We experience spikes in demand for our meals on certain days, at particular times and during certain events, so we need to respond digitally and be continually available to our customers. Rackspace’s global network allows us access subject matter experts whatever the time of day.