Pr Final Report Plan

Executive Summary
Sheri Kendrick, founder of local nonprofit Little Light of Mine (LLOM), has been a client of the agency, Lotus Public Relations. Included in this report will be a wealth of information from both primary and secondary sources that can be used to further the PR campaign. First off, the Research Report will display results from both a focus group and survey.Then, the target publics will be identified whom will be addressed in this campaign. After that, the goals and objectives will be highlighted that should be achieved throughout the campaign with the allocated budget. With the goals, objectives and budget in mind, the strategies and tactics will be explained as part of a campaign plan. Then evaluation criteria of our campaign will be organized to assure that the plan is effective, in conjunction with our goals, objectives, strategies and tactics. Included in this report will also be a year-long timeline of implementation for the next annual Gala. A Press Kit will also be provided.Then, as communication scholars, communication tools will be provide that Little Light of Mine should consider implementing within the organization. Finally, future directions will be provided for after this campaign has been completed and more donations have been received.

Publics
In the textbook Public Relations by Averill Gordon publics are defined as, “people as a whole, the community, or the nation and it can also mean people in general” (133). LLOM has a variety of publics ranging from the community, to employees, and finally to donors. First off,
LLOM is a community based organization that does not have a national or global reach. The communities that LLOM targets are those who reside in the Tampa Bay Area. To be even more specific, LLOM is very important to the St. Petersburg community because it helps local families in need. The…...

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