In every Audi is a soul. A soul that is the embodiment of all that Audi works to achieve by consistently innovating engineering artistry and blazing a new path of pure Audi excellence. With this in mind, APR’s Engineering Team set out to develop the finest complement of pure Audi performance products the world over. Building upon the ground work laid by some of the finest engineers in the world, APR’s development of Audi performance is the soul mate to the original.

Passion. Integrity. Innovation. Quality. The Epitome of Excellence. Every APR performance product is developed by engineering professionals for a select clientele who demand the most enjoyable opportunities in life with no compromise. Whether your goal is to individualize and invigorate yourself with an unique vehicle for daily use or to ensure a pole to podium finish through the most powerful application possible, APR engineers unparalleled performance for your Audi.

Seven years of research and development with Audi vehicles has resulted in a performance program that cannot be matched. Our teams of electrical and mechanical engineers demand only the finest equipment and processes are used to rival any OEM in the pursuit of excellence in our products. Building on several hundred years of OEM experience and training, APR’s engineering team rivals those of Stuttgart and Ingolstadt.

APR’s electrical engineering team has performed ground breaking innovation ranging from computer controlled dissection of the different control modules found in every Audi to the development of proprietary interfaces and communication protocols that allow for powerful calibration and datalogging by APR’s mechanical engineering team and ease of installation for APR’s professional distribution network. DirectPort Programming, ECU Explorer and ECU Composer are a few of APR’s crowning achievements in the pursuit of bringing a no compromise performance program to Audi enthusiasts.

APR’s mechanical engineering team boasts such accolades as participation in OEM racing teams throughout the world, countless awards and certifications from professional engineering institutions and solid, real world OEM calibration and hardware design experience. Responsible for many firsts in the aftermarket industry and a continual raising of the bar, our mechanical engineers produce the finest calibrations and highest quality hardware components your Audi will ever have the satisfaction of experiencing. Processes and technologies such as stereolithography (SLA) prototyping, coordinate measuring machines (CMM) and ProEngineer CAD design software ensure our engineers have the tools necessary to realize the full potential of their skills.