Serving Coke in ice-bottles

Ogilvy Colombia did a promotion for Coca-Cola wherein they dispensed The Black Waters of American Imperialism in rather appealing little bottles made of ice. I'm fond of ice shot-glasses full of vodka -- similar principle.

Yes, yes, corporate greed, imperialism, Coca Cola evil, all that. But this ad is brilliant and the idea of getting people in two countries that don’t speak to each other to play with one another via a soda pop dispenser is pure genius.

Despite the power requirements and blue sky math; humans litter…and plastic bottles and cups are often not recycled and tossed in the ‘land fill trash’ by humans. And end up in land fill or floating on the ocean after dumping.

This isn’t say this ‘bottle’ is a good idea for ever situation. But for beaches, I’d say yes…much better than cups and bottles. It appears the bottle is filled at the point of sell much like a soda cup would be.

I’d prefer the Coca-Cola company not waste even more potable water by making containers out of it for sugary beverages. I might also mention that the additional energy required to keep frozen bottles frozen in transit seems wasteful.

It seems like a trade-off: less litter, but some energy spent to freeze the bottle. We can’t tell if sustainable energy sources were used or fossil fuels, although the same could be said for the process of making standard bottles. It’s just not as easy to show that something is “eco-friendly” as companies like this would have us believe.

Well, sure, but if they weren’t drinking the Coke from bottles made of ice, wouldn’t they possibly be drinking it from cups filled with, you know, ice? Or at least from glass bottles that had been kept refrigerated for who knows how long.

Pepsi really does taste better but the tolerance for temperature variations is paper thin.
Coke tastes better in a wider envelope but if you can cool your cola to the correct temperature, Pepsi wins hands down.
Now, if you really perfect it, you can get the soda to freeze as it carbonates whilst you pour it.
THIS, this is the correct temperature to serve your ‘Coke’ at.