Google, Apple, Skype, Starbucks, Ikea, Nokia, Yahoo!, Firefox, eBay and Sony were named the top global brands in 2005 annual survey by brandchannel.com. Nokia, Ikea and Skype were the most recognized brands in Europe. Apple, Google and Starbucks were the top brands in the US and Canada. Sony, Toyota and Samsung were the top brands in Asia-Pacific. Corona, Bacardi and movistar made it to the top of the list in Latin America.

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