“The same people every day, literally, running in the store

“This is what happens every morning at Toowong Coles,” Cindy Emma wrote on Tuesday.

“The same people every day, literally running into the store fighting each other grabbing as much baby formula as they can to leave the whole of the shelf empty, mocking me, thinking that it’s funny when I have questioned on this subject. What are you going to do about Schools?”

Brooke Bowling described the video as “crazy”.

“I had to take my daughter off formula a bit early so I could find his stage EVERYWHERE!,” she has written. “So frustrating that they can do that!”

Jacqueline Johnson said it “makes me really mad”. “When my little boy was younger I got really sick and was unable to feed myself, and I have never been able to get a formula that it has always been sold out,” she wrote.

“Australia is already facing a [national] lack when it comes to Aptamil formula, this is why most stores have a time limit of two boxes per customer,” wrote Nakia Bourne. “Some people can’t breastfeed and rely on these formulas and people like this be so selfish and disrespectful is absolutely horrible. There is no respect.”

Robert Steven Mitrevski has been critical of the supermarket for not properly applying sales limits. “How rude of Coles to enable this type of client to behave in such a way and not to impose in a way that makes sense and is realistic, to the limit of all of its stores and enforce the message,” he wrote.

“After all, it is about selling, and this company is not … a surprise for me [to all] about its corporate responsibilities.”

Baby formula and other Australian products, such as vitamins and skincare products are very much in demand among the Chinese as “daigou”, or “personal shoppers”, who sell products on social media platforms such as the) and ship them back to China at a massive profit.

The shelf of the shortage of infant formula, which have been the source of headache for moms, since at least the year 2015, did not show signs of a slowdown in the growth of demand in China is estimated to be 50 million potential customers.

Daigou can win up to $100,000 per year, and even in the millions.

Brisbane woman Cindy Emma told Coles to stop the “lie”.

In response to Ms. Emma video, Coles reiterated that its stores “have a strict limit of four boxes of milk formula which is applied by the customer”, but many were not buying it.

“Wow, you don’t care about your customers or you don’t listen,” Emma wrote. “Do you think that it is acceptable to have people running through your store to a baby [hall] fighting each other for the baby formula?

“I spoke to your staff in the store and were informed … that this is not the case, they are just as frustrated, they told me that these people change clothes and come back and buy more.

“They told me there is nothing they can do about it even if they are trying to limit the amount they buy even more. This happens day after day, store after store, what are you going to do about it?

“They are lined up in the morning before the opening of the store, about 10 of them, the same people every day at the same store. It would be nice if you could tell the truth Coles instead of lying to your customers.”

Coles responded that “we understand your frustration”. “We expect our stores to apply the four tin limit per customer,” the company said.

“If you ever believe that our limit is bypassed, or you’re having trouble finding a favourite type of formula, we recommend that you speak with our store manager directly and they will be able to help you.”

Andrew Sillick argued that it was “about the time of baby formula went behind the locks”. “The only way to get [it] is [if] a member of staff unlocks it and get the ID and it is stored in a database,” he wrote.

“If [you] back for more the system will say that you have obtained the limit for the day. Link for all stores. The only way to stop it. Or have a card that only hospitals after birth with the mother of the photo. Paired to a computer system and, if the have husband was the second person on the card”.

Last month, Brisbane mom Jessica Hook snapped photos of groups of up to eight daigou stripping shelves at his local shopping centre. The 27-year-old said that she spent “a couple of hours each week travelling to different supermarkets to find the brand she needed.