WildBrain has been appointed by Bromelia to manage the brand’s popular English-language YouTube channels and to launch season one of the new Lottie Dottie Chicken YouTube miniseries in the US and UK, with a focus on increasing visibility for the brand among English-speaking audiences.

“Lottie Dottie Chicken is a Brazilian success story, and we’re delighted to help drive its future growth with English-speaking audiences,” said Michael Carroll, Business Development Manager, WildBrain.

“WildBrain has proven experience managing and growing English YouTube channels on behalf of international brands, and we’re confident we can deliver the same great content that Brazilian children love to audiences in the US and UK, too.”

Juliano Prado, producer and co-creator of Lottie Dottie Chicken, commented: “This agreement with WildBrain is exactly the right strategic move for us. As digital-savvy experts and leaders in the kids’ YouTube space, they are exactly the right team for us to work with as we look to expand the international reach of our beloved blue chicken, Lottie Dottie.”

Marcos Luporini, co-creator of the series, added: “Lottie Dottie has a special connection with the pre-schooler audience in Brazil and Latin America, and we’re very much looking forward to creating this same connection with kids around the world.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews.
Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys.
You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780
You can even follow him on Twitter @RobHutchins3 if ranting is your thing...