At the end of August, the eyes of the political world turn to Tampa, Fla., for the Republican National Convention. It promises to dominate the national and local news in Tampa Bay that week and suck all the political air out of the room.

So if you're the Obama campaign, what do you do? How do you counterprogram Romney-palooza?

Apparently, by buying lots of TV airtime on The Bachelor, Dr. Oz and Rachael Ray.