Smokey Bear celebrates 70 years

Celebration starts at 10:30 a.m. in New Mexico

Smokey Bear is celebrating his 70th birthday during a party in Ruidoso, New Mexico.

Smokey Bear has acted as a conservation messenger and protector of America’s forests since 1944. He’s also the face of the fire prevention campaign with his slogan, “only you can prevent wildfires.”

His birthday celebration is from 10:30 a.m. to 1 p.m. Saturday at the Smokey Bear Ranger Station at 901 Mechem Drive. During the event, residents can meet the bear and participate in a a coloring contest, wildfire prevention giveaways, balloons and hands-on activities. There will also be a birthday cake and punch.