Thank you to the ever observant Ben for pointing out the fact that I signed an earlier blog post. I guess that’s the problem with posting stuff in an emaily kind of way. You instinctively sign off at the end. Or rather I do.

1. Getting the balance between native UI experience and Guardian brand (totally core to the success of this app IMHO) 2. The USP discussion (people are often obsessed with USP, when the answer could just be ‘great content, done well’).