Minimob Blog

Profiting from CPI campaigns

The Cost-per-Install (CPI) model is gaining ground as advertisers (developers, ad agencies, etc.) increasingly embrace it to promote mobile apps. Under this model, advertisers will pay a fixed amount only after a user has downloaded and opened the application. Cost certainty and passing on the burden of campaign optimization to the advertising networks drive the model’s increasing popularity.

Minimob has responded to the requests of our advertising partners and CPI campaigns now feature in our offer mix. We are also expanding our collaboration with top advertising networks to ensure an abundance of offers in all regions, boosting payouts and eCPM.

Developers have already started seeing revenue from CPI campaigns. Detailed reports on revenue distribution per source can be seen in both the “My Reports” (“Ad Revenues” report) and “Balance” pages.