Build a Following for Your App – Before You Launch!

A couple of months ago, I met the marketing director and CEO of a local Boston startup that had an awesome idea, with a name that says it all: PreApps And in that brief time since, they’ve seen some incredible traction and launch buzz, including being featured in the Boston Herald and TechCrunch.

As a developer imagine being able to float your ideas among your potential user base to get feedback and suggestions before you launch your product – making your eventual launch that much more impactful and (hopefully) less stressful! Plus you’ll already have cultivated a following to give you a bit more of bang on launch day.

Now put yourself in the shoes of a mobile app enthusiast who is able to see what’s coming down the pike, and better yet is able to have an impact on and be an early adopter of an application that could be the next Angry Birds.

PreApps is all about mobile application developers creating and building a relationship with their users BEFORE they launch their applications, The benefits of this synergy, particularly for the developer is immense, and so I’m excited to announce that Microsoft is partnering with PreApps to enable Windows 8 and Windows Phone developers to tap into its growing ecosystem.