As Robert Rodriguez tells it, after conceiving of the character of Machete and telling Danny Trejo about it, Rodriquez started receiving phone calls at random hours of the day from Danny, trying to convince him to make the film. One day, Robert said to Danny that he was busy and asked why Danny can't just send a text message instead of constantly calling, to which Danny Trejo replied: "Machete don't text." Machete says this exact phrase in the film.