Electrify, which currently operates a Southeast Asia retail energy shopping platform that allows peer-to-peer transactions and also offers a comparison site listing offers from various retail providers, has raised US$30 million as it aims to develop a blockchain ecosystem to allow customers to purchase supply from retail suppliers as well as other customers.

The capital raise comes as Singapore is set to offer retail electric choice beginning in April 2018

The funding will also be used for expansion into additional markets, including Southeast Asia, Japan and Australia.