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Our name is a simple way to describe our philosophy. We believe a small team of bright people, about as many as can fit into a cab, should drive every piece of business. So everyone, including the client, is headed in the same direction.

Our mantra is Doubt the Conventional – it guides everything we do. It means we're never looking for the usual route; we're looking for the smartest.

We tell compelling stories designed to help build powerful brands ­– stories that are driven by a powerful message delivered in the right context and then mapped to the right medium. And we have a portfolio of work to prove it.

Don't tell my mother I'm in advertising, she thinks I play piano in a whorehouse.

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