Photographic Campaign

Language plays a substantial role in societal attitudes and to avoid perceived and subconcious dehumanisation when referring to a person (or group of people) who has (have) Down syndrome, the Down syndrome community prefer person first language.

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Lose the Label photographic campaign promotes the use of person first language.

Our feature images gently highlight a more respectful way in which to speak to, or refer to someone who has Down syndrome by recognising that a person is a person first and are not defined by their diagnosis.