Create a Google Ads campaign for your app

To promote your app through ads, you can create a Google Ads Universal App Campaign or manage existing campaigns from your Play Console.

About Universal App Campaigns

To learn where your ads can appear and how they display with a Universal App Campaign, go to the Google Ads Help Center.

Create a campaign

Before users can create a Google Ads campaign, the account owner needs to create the first campaign or link to an existing Google Ads account. For future campaigns, other users with the "Create Google Ads campaigns" permission can create campaigns.

Manage campaigns

On the left menu, click User Acquisition > Google Ads Campaigns. If you need to make changes to a campaign, click a campaign link in the table. You'll be linked to Google Ads to manage your campaign settings.