Nikada/iStock(CUPERTINO, Calif.) — Apple made an announcement Tuesday at the tech company’s annual September event at the Steve Jobs Theater.

The event, which is being live-streamed from Apple’s campus in Cupertino, California, is expected to announce three new iPhone models and news of the company’s video services.

Apple CEO Tim Cook kicked off the event with “some truly big announcements.” He started things off with news about the app store, announced Apple Arcade, delivered news about the 7th generation iPad, Apple Watch and iPhone.

“Customers love iPhone and we keep striving to make it better and better,” Cook said. “Today I am thrilled to share with you the newest iPhone.”

The iPhone 11 comes in six new colors and features 6.1-inch liquid retina display, a two-lens camera, “jam packed with new capabilities and an incredible new design.”

The camera features a 12MP camera and an ultra-wide 12MP.

Apple debuted the Series 5 watch which features a “new always on-retina display.” The screens have been optimized for “times when you can’t raise your wrist or tap the display,” Stan Ng announced.

The Series 5 Apple Watch is also made of 100 percent aluminum and introduced a new naturally brushed titanium, custom engineered by Apple.

Ann Thai announced the launch of Apple Arcade on the app store, which she said will allow subscribers to find new games every month. Apple Arcade will be available to users in over 150 countries on Sept.19 for $4.99 per month and will launch with a one month free trial.

Cook then discussed Apple TV Plus and presented the world premiere of the trailer for See, starring Jason Momoa.