BPA Statement

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BPA Statement

A statement giving information on the number of persons an advertisement reaches. It is issued by BPA Worldwide, a nonprofit that independently verifies market penetration for ads. A BPA statement may cover media in any of 25 countries.

And, although the most recent BPA statements listed controlled circulation of 73,000 for Cadalsyt and 65,000 for Cadence, Advanstar said the merged title will have a circulation of 60,000 professionals in the CAD, CAE, CAM, GIS and PLM segments.

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