ANY QUESTIONS?A family run business set up 30 years ago to supply branded and own-label frozen food businesses.Currently have 20 sales representatives who undertake personal selling.Speedy food firms wanting convenience and low costQuality offered as a motivator Large, mass markets higher risk Positioning B2B WholesalersSupermarketsMarketsDirect from ProducerDirect IndirectCurrent Situation1. Open a frozen food store selling branded and own branded products- B2B2. Open strategically located drive-thru collection services around the country3. Produce health own brand products including an extensive range of 'free from' foods4. Further Development of own-label product ranges5. Incorporate fresh food alongside the frozen range 6. Use wide range of marketing toolsHigh quality and low pricesOwn-label products earn 5% higher gross profit over similar branded lines Quality Control ManagementCorporate ObjectivesIncrease the number of business accounts by 20% in the next 3 yearsTo break even by the end of the financial yearMarketing ObjectivesIncrease TIW's national market share by 3% in the next 5 yearsMarketing Communications ObjectiveProduce a website with up-to-date stock and price lists in the next 12 months