Prior to Sun Direct, Iyengar had a four-year stint at Walt Disney Television International India. He joined in June 2006 as head - marketing for Disney Channel. At Disney, he led the off-air marketing teams for three TV channels in India - Disney Channel, Disney XD and Hungama TV. He also handled franchise management.

Before that, Iyengar was with Zee Cinema for a year as deputy vice-president, marketing. He has also worked with MTV Networks India for four years as associate director, marketing, where he looked after Nick as well.

In a career spanning 15 years, Iyengar has also worked with Shopper's Stop, Buena Vista Television and AC Nielsen. Iyengar is an engineering graduate and has pursued MBA from University of Pune.

Sun Direct is one of the big players in the DTH space in India, and boasts of more than 5.3 million subscribers.