Denham store, Hamburg – Germany

June 24th, 2016 by retail design blog

It may lack Berlin’s bold edge or the glamour of Munich, but Hamburg surely is an affluent city with a sizeable young demographic that loves to dress well. So, it’s not surprising that denim brand Denham has arrived in town, following previous openings in both the German capital and Düsseldorf. The store occupies a 220 sqm. [2,369 sq.ft.] ground floor unit of Kaufmannshaus, a landmark building in the historic heart of the city that’s already home to a plethora of coveted boutiques. The interior follows Denham’s newest design codes, albeit adapted to the location, featuring pristine white walls, flooring of repurposed wood, and a string of unique bespoke artifacts.

Vintage brass-handled tailor’s scissors, a fixture of the brand’s retail aesthetic, have been hand-modified to create garment displays, and furniture pieces have been clad in reclaimed american measuring sticks, pieced into a bespoke marquetry pattern. Last but not least, twenty vintage russian lamps decoratively supplement the premises’ modern light plan. The new Denham store stocks a selection of the brand’s coveted denim and apparel collections for men, women and kids, in addition to a curated range of items from compatible brands such as The Last Conspiracy, Converse and Diadora.