Ken Towery, Zone Vice President of Operations,stands by as Pam Rosencrans (spOK) of Anco Fine Cheese in New Jersey shows off the freshly cracked 84-lb parmesan wheel upon the opening of the new Fresh Market on San Felipe near Post Oak. less

Ken Towery, Zone Vice President of Operations,stands by as Pam Rosencrans (spOK) of Anco Fine Cheese in New Jersey shows off the freshly cracked 84-lb parmesan wheel upon the opening of the new Fresh Market on ... more

Kierra Fulks, 77042, checking out the aisle at the new Fresh Market on San Felipe near Post Oak.

Kierra Fulks, 77042, checking out the aisle at the new Fresh Market on San Felipe near Post Oak.

Photo: R. Clayton McKee, For The Chronicle

Kierra Fulks, 77042, checking out the aisle at the new Fresh Market... Photo-5087875.68797 - Houston Chronicle

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Coffee Bar at the new Fresh Market on San Felipe near Post Oak.

Coffee Bar at the new Fresh Market on San Felipe near Post Oak.

Photo: R. Clayton McKee, For The Chronicle

Coffee Bar at the new Fresh Market on San Felipe near Post Oak. Photo-5087877.68797 - Houston Chronicle

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Ken Towery, Zone Vice President of Operations, welcomes the crowd and makes the usual speech at the new Fresh Market on San Felipe near Post Oak. Beside him is Pam Rosencrans (spOK) of Anco Fine Cheese in New Jersey, who will crack the 84-lb parmesan wheel to open the store. At right are day 1 customers Lynn Rowan and Maggie Naslserji. less

Ken Towery, Zone Vice President of Operations, welcomes the crowd and makes the usual speech at the new Fresh Market on San Felipe near Post Oak. Beside him is Pam Rosencrans (spOK) of Anco Fine Cheese in New ... more

There's a smoothie/coffee/gelato bar just inside the new Fresh Market on San Felipe near Post Oak. Elizabeth Cook serves samples of the "yellow" smoothie... banana, coconut, and a bunch of other things. Photo By R. Clayton McKee less

There's a smoothie/coffee/gelato bar just inside the new Fresh Market on San Felipe near Post Oak. Elizabeth Cook serves samples of the "yellow" smoothie... banana, coconut, and a bunch of other things. ... more

Photo: R. Clayton McKee, For The Chronicle

There's a smoothie/coffee/gelato bar just inside the new Fresh... Photo-5087882.68797 - Houston Chronicle

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Sushi Chef Kyaw Myo preps an avocado-covered roll of some flavor at the new Fresh Market on San Felipe near Post Oak.

Sushi Chef Kyaw Myo preps an avocado-covered roll of some flavor at the new Fresh Market on San Felipe near Post Oak.