Rio 2016 Road Cycling

Sport and event branding project developed at the Organising Committee for the Olympic Games in Rio de Janeiro.

It was the biggest field of play (FoP) in the Games. A 254 km long corridor, Road Cycling had two competitions: time trial, that happened in Pontal and Guaratiba, and the road race, that also passed through there, but started and finished in Fort Copacabana.

As it took place in two locations, this FoP needed two color strategies. In Fort Copacabana, where the road race started, cycling shared the venue with triathlon and marathon swimming and so it followed aquatic sports color concepts. In Pontal, the field of play was set according with the standards for road events, which used the orange to warm up the asphalt.

As the road race crossed the city, standard and modular items were used to easily adapt from locations. The use of color for those items were set according to the proximity to each venue: Blue for south side (Copacabana) and orange to west side (Pontal).

The most prominent items were the gantries and time trial start ramp, which were inspired by the innovative organic shapes from Rio 2016 Look of the Games.