Parsippany, NJ (February 13, 2011) - International Playthings adds seven new infant toys and activities to its Earlyears® product line for 2011. All Earlyears products are designed to nurture, stimulate and challenge the minds and bodies of growing babies by focusing on 4 areas of development: sensory stimulation, motor skills, cognitive abilities, and social skills. New to the collection this year are several stimulating play sets that feature bright colors, fun sounds and engaging textures to inspire early learning and development.

"Our 2011 collection of Earlyears toys is one that promotes physical, emotional and intellectual exploration for little learners," says Lisa Bernardi, senior brand manager for International Playthings, LLC. "This year, we've incorporated new twists on classic toys as well as introduced several completely unique ideas. We look forward to the growing success of the Earlyears brand as we continue to provide little ones and their parents with high-quality, stimulating activity sets and toys."

The exciting new 2011 product lineup includes:

My First Golf Course
Little golfers can practice their game and develop hand-eye coordination with this toddler-friendly plush play set. My First Golf Course includes a fold-up fairway (great for little golfers on the go!) with a variety of engaging textures, reflective surfaces and sounds. Little ones ages 9m+ can explore by taking apart the flag, squeezing and crinkling the golf club, and rolling the ball into the hole for a congratulatory applause sound! Retails for $29.99.

Lil' Scoops Banana Split
This delightful 6-piece plush set is baby's first treat! Complete with squishy bowl, two-piece banana, crinkly ice cream and rattling spoon, this set is perfect for stimulating the senses of babies 6m+. As they grow, little ones can develop coordination by fitting all the pieces back into the bowl and expand their imaginations with pretend-food fun! Retails for $19.99.

Tummy Time Jungle Activity Play Mat
Another fun tummy time activity from Earlyears, this play mat features exciting sensory stimulators including a tough teether, terry cloth loops and ties, crinkle leaves, squeaky chick and roaring lion! Flexible and soft, this 20" mat is great for travel. For ages birth+, retails for $19.99.

Alien Ball
Baby is sure to smile with this plush ball that features five silly sounds, terry cloth loops and ties, engaging embroidery and fun colors. Soft yet durable, Alien Ball will stand up to baby's most energetic moments. For ages 6m+, retails for $14.99.
My First Piggy Bank
Babies ages 3m+ can start their "savings" early with My First Piggy Bank, an easy-to-grab three-piece set with bright colors and funny textures. Coins can be put into and taken out of the bank, and are great for sensory exploration with mirror and crinkle texture. Retails for $9.99.

Busy Ball Drop
This five-tier activity comes with three spinning activity balls to mesmerize babies 9m+ for hours of fun! The colorful tower easily breaks down for on-the-go activities and can be built up to 12" in a snap. Heavy-duty acrylic balls contain colorful beads that rattle when rolled down the tower. Retails for $14.99.

ABC Shape Sorter
This unique and portable shape and letter sorter comes with six pieces to fit into the matching holes. Great for ages 9m+, the ABC Shape Sorter promotes early learning and hand-eye coordination. Plastic surface wipes down quickly and easily for germ-free play. Retails for $19.99.

About Earlyears
Earlyears products, for ages 0-18 months, are designed to entice, entertain and nurture growing babies every step of the way - from their first sensory experiences, to the development of cognitive, language and social skills. Earlyears toys are high-quality, developmental, cuddly, chewy, classic, innovative, attractive, safe, educational, award-winning and best of all - fun!

About International Playthings, LLC
Since its inception in 1967, International Playthings, LLC has excelled in the delivery of innovative and entertaining products with integrity, superior play value and child developmental qualities to consumers. Over the course of its 40-year existence, International Playthings, LLC has grown to become one of the largest and most respected suppliers of quality products to the North American specialty industry.

A subsidiary of Epoch Company Ltd. affiliate company, International Playthings, LLC offers a comprehensive range of proprietary and distributed brands comprising a wide variety of award winning play things including games, infant toys, preschool toys, dolls, educational toys and activity toys. Additional information on International Playthings, LLC, its brands and individual products can be found at www.intplay.com.