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. . . Twitter’s ad products show potential, but the company might not be able to turn its platform into an indispensable tool for marketers, said Larry Chiagouris, a marketing professor at Pace University in New York.

As a whole, social media haven’t provided the return on investment that many advertisers want, he said. Twitter’s emphasis on real-time conversation about events such as the Super Bowl or the Academy Awards means even the strongest ads don’t have much lasting value, Chiagouris said.

“Those event-driven tweets are highly limited,” he said. “On the day-to-day kind of things, most people don’t have a lot to say. And most other people don’t care to hear what others are saying.”

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Advanced Certificates for Certified Teachers

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Learn specialized skills and enhance your career with one of Pace's advanced certificates for certified teachers. Programs include childhood and adolescent special ed, educational technology specialist, literacy specialist, and integrated instruction for educational technology.

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Tour Our ReImagined Westchester Campus

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Discover in person what Pace’s Westchester Campus has to offer. Transformed with an expanded student center (home to 60+ student organizations, dining, etc.), enhanced athletic fields, an Environmental Center, and more to come, find out why you should make this 200-acre campus your home.

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Dyson Dean: "Imagine Your Future"

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In this "Think Big" video, Pace's Dyson College of Arts and Sciences Dean Nira Herrmann, PhD, challenges students to find a dream that is "close enough to achievable that you don't feel it so beyond you, why bother, but it can't be so achievable that it doesn't really carry you forward."

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Making Legal Education Affordable

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Pace Law School unveiled a first-in-the-nation tuition matching program designed to make legal education more accessible to students across the country. The program enables qualifying students to enroll at Pace Law at the in-state tuition rate of their home state.

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Pace Partnership with ACCA

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Pace and the Association of Chartered Certified Accountants (ACCA) USA announced a landmark partnership linking ACCA's globally recognized qualification program to both undergraduate and graduate coursework at Pace's Lubin School of Business.

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Exceeding the National Average

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Top 10 Best Online Bachelor's Programs

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U.S. News and World Report ranked Pace University among the top 10 in the country for the 2015 Best Online Bachelor's Programs. This is the fourth year in a row that Pace has been recognized or listed in the top 10.

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Pace Performing Arts LA Intensive

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Pace School of Performing Arts Announces Los Angeles Intensive for Acting, Dance, and Choreography for Film, a First-of-its-Kind Three-week Undergraduate Intensive Focusing on Training and Transitioning into the Film Industry.

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Pace Wins National College Fed Challenge

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Pace bested top colleges including Princeton and U of Chicago to win the National College Federal Reserve Challenge, a competition that tests students’ understanding of the US economy, monetary policymaking, and the role of the Federal Reserve System.