In Part 1 of this series, we took a structured approach and used easy, reusable code blocks to create a responsive HTML newsletter with a mix of one-, two- and three-column content areas. In this issue, we'll tackle another layout variant – a two-column design with a small sidebar and a larger area for the main content.

When CASL went into effect in 2014, it contained a three-year transition period that permitted organizations to rely on implied consent for sending commercial email if a business relationship already existed between the sender and the recipient. This was meant to give organizations time to review their email practices and to transition from implied to express consent. This transition period will come to an end on July 1, 2017, after which express consent will be required.

The European Union's General Data Protection Regulation (GDPR) will go into effect on May 25, 2018. But now's the time for people who manage email lists and subscriber databases to prepare. The GDPR requires sweeping changes to both the way personal data is collected, maintained and deleted as well as how consent to receive communications is handled. Take our five-question quiz to test your knowledge and learn more from the official resources included.

In rare cases, list owners will complain that spam messages were delivered to their lists, and the editors and moderators of the lists will insist that no one confirmed these messages. So what could be going on? Have spammers found a way around the LISTSERV confirmation and approval process?

The simplest form of auto-responder is a welcome message that is automatically sent to new subscribers. If you stopped at that one message, you would be missing a huge chance. This tip is about setting up a carefully planned and tailor-made sequence of follow-up messages that is sent automatically.

We strive to publish relevant and useful content for our subscribers and would like to ask you to take a moment to complete your missing subscriber profile fields so that we can provide you with content that's more specifically tailored to your needs and priorities. Your input is very important to us. Thank you for being a LISTSERV at Work subscriber.