The 2018 Precision Farming Dealer Summit draws sold out crowd in January

Prioritizing the people side of a precision business, reinforcing the return in investment approach to selling services and leveraging long-term trust of customers for recurring revenue were building blocks of the third Precision Farming Dealer Summit.

Featuring a speaker lineup that included 12 leading dealer groups representing more than $1.3 billion in annual revenue, the event held at the Galt House in Louisville on Jan. 8-9, drew a sold-out crowd of 165 precision farming professionals from more than 70 different dealerships across 26 states, as well as Canada, Australia and South Africa.

Emphasizing the theme Bridging the Precision Profitability Gap, Precision Farming Dealer Managing Editor Jack Zemlicka noted during opening remarks that many dealers have the same questions when it comes to strengthening the foundation of their precision business:

• How can we successfully leverage agronomic services into our precision business?

• What’s the secret to high productivity and low turnover with my precision staff?

• How can we more effectively track and measure billable time to increase precision sales?

While no dealership has perfected the design of a precision farming business, the 14 speakers, 3 sets of roundtable discussions and dynamic networking opportunities at the 2 day conference sought to candidly deliver managerial cornerstones for turning promise into profit.

Candid Dealer-to-Dealer Roundtable Coverage

Among the highlights of the 2018 Precision Farming Dealer Summit were the 21 roundtable sessions that offered face-to-face opportunities for attendees to ask questions, discuss challenges and share solutions to pressing precision problems.

Takeaways ranged from the sensible (making ROI “the” driver of every business decision) to the philosophical (will the flow of venture capital money into precision start-ups continue?) and attendees extended their network of precision alliances before heading home.

From the single-location independent retailer to the multi-store farm equipment dealer, the veteran precision ag manager to the newly hired specialist, the passion for precision farming was prevalent during each structured learning session as well as hallway conversations.

The pages that follow offer a detailed look inside the diverse perspectives, advice and experiences from the 2018 Summit’s unique, knowledge-sharing environment. Look for extended coverage of the Summit online at www.PrecisionFarmingDealer.com and www.Farm-Equipment.com.

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