Test Drive Qwaya Here’s how to create Facebook ads using a tool called Qwaya. This tool is a huge time saver! You can literally create and test hundreds of Facebook ads and ad sets in a fraction of the time you can using the Power Editor or the standard Facebook ads manager.

Facebook’s Audience Insight tool is a great resource for finding new interests to target with Facebook ads. This video shows you how to use it to find more potential leads and customers for your business.

This video walks you through a case study of a client who is successfully using Facebook’s “Lookalike audiences” to generate a positive ROI. You’ll see the entire campaign; including the targeting, the bidding and the ads.

Who would’ve thought something as simple as changing the landing page of your Facebook retargeting ads could boost sales by 210%? Watch this video to see how how you can easily copy what I did to get more sales from your Facebook retargeting ads.

Got a customer list? One of the easiest ways to make sales from Facebook advertising is to upload your customer database as a Website Custom Audience (WCA) inside your Facebook Ads Manager and make a special offer. Watch this video to see how cheap we’re re-acquiring customers for using this strategy.

When using Facebook ads, should you drive traffic to a “squeeze page” or a “content page”? In this video, I reveal results from a 14 day test. The test was to determine what the difference in customer acquisition cost would be when driving traffic to a straight squeeze page vs. a reverse squeeze page (which…