Let’s start this post with a simple question: “Why are you reading this blog post?”

Seriously. Pause here for a second and think about that.

Did you find this via social media and find it interesting? Did you find it via Google? Either way, there are tons of marketing blogs to read. And I’m very grateful you’ve chosen to read mine. 🙂

But really, why are you here? You’re probably here because I have helped you solve a very specific problem in your life. Right? You need, want, or deserve more real estate leads. You want a way of getting real estate leads.

I am a real estate marketing and lead generation expert. I’m not that good if you need a plumber or some food to eat. (Seriously, ask my wife, I’m a terrible chef.)

You’re here to learn how to get more real estate leads from me. That leads me to the first point of this post on getting real estate leads:

Generalists vs. Specialists

The Way Of Getting Real Estate Leads As A Specialist

You need to be the specialist that solves the most burning pain for your clients.

There used to be a time when you could be a generalist in real estate. You could simply be the only Realtor in town. Or maybe you were one of five Realtors. It was easy to increase your market share by doing a little bit of everything.

This is called the Sears method. You brought in things from all sorts of different departments and offered them to your customers. This made sense because none of these different types of real estate had competition.

You could generally be the best Realtor in all of New York for both buying and selling.

So much has changed, today!

Think about how crazy the sentence two lines ago looks. Now, you have to be a specialist in one very small neighborhood, and you’re probably also specializing in buying or selling there.

You’ll then have someone else in your office to help you with the other side of real estate.

But how does this get people to call you?

Easy. Most people who are buying or selling real estate typically know which neighborhood they would like to move into.

Why?

Because of school districts, local amenities, etc. People are getting more and more specific about where they want to move to. This means you really just have to get a very small group of people to come to recognize you as the expert in the area.

This makes things really easy on you. All you have to do is become the local expert in that area, and you’ll be the first person they call. You can even increase the odds of them calling you by doing just a few simple things.

If you setup a website, social media presence, and make it known that you have a buyers waiting list for the area, sellers in this neighborhood will want to work with you. You can very easily start a website that throws buyer leads onto a Mailchimp list for free. And then let your sellers know that you have a buyers waiting list.

Because people have expanded what they expect when it comes to choosing a Realtor, you’ll instantly be able to offer more value than the next Realtor they interview. You’ll have a leg up on everyone in the community.

In a world where there is often lack of buyers or inventory, you’ll be perfectly positioned to dominate.

How About Real Estate? Does Specializing Get People To Call Me?

Too often when working with a Realtor, I see people who are trying to be an expert in everything. That can work. Right? You think you can know everything about real estate in the areas close to you. And you probably can.

The problem is people are trained to look for the best expert when it comes to real estate. They want the person who knows precisely what they want. That’s how you get people to call you.

Be The Expert In Exactly What They Want

No, people don’t like to think you can be the expert in Brookside and Westport. They just don’t. They want to do business with the person who knows the area they want to move to.

The cool thing is you can become an expert in a neighborhood easier than ever! All you have to do is start a website and maybe a Facebook page. Seriously, start Googling search terms for really specific neighborhoods. No one is there! There is nothing to be found on Google.

In a matter of weeks, you can easily rank a website on Google for these small neighborhoods. You can make the website look like you’re the expert in the area. You can have a button on the top that says “Join My Buyers Waiting List.” And there you go! You’re the expert.

Next

The key is to start making your presence felt in the area. Your goal should be to get a for sale sign in the yards with your name on them as soon as possible. That way you attract more customers and clients right?

Most people are looking for a very specific answer to their real estate needs. You want to make sure people in the neighborhood know who you are.

Here are some ideas for getting real estate leads:

Join their neighborhood group meetings

Offer free garage sale signs to home owners in the area with your name on them

Make Youtube videos of the area

Go Door Knocking

Send Postcards

Blog About Local Events

These people are dying for content about where they live to be posted online. Who shows up to open houses? The neighbors do. These people will read blogs and watch videos about their neighborhood all day! Create that content and always include strong calls to action to your local website.

Feeling BOXED In When Getting Real Estate Leads This Way?

I get it. You’re probably feeling boxed in at this point. Are you saying:

“But Tyler, these neighborhoods are too small! I need more leads than this.”

I get it. And here’s the solution. You can create as many of these little website and social media farms as you’d like! Just make sure to keep them all separate.

You can have a different email address, website address, and social media accounts for as many small towns, neighborhoods, and areas that you can manage. The cool thing is that these accounts are so easy to rank on Google that they don’t take much time to manage.

Obviously, you can’t be an expert everywhere. But you can create 3-10 of these small dominating websites and start to do some serious damage. That’s how you get more leads to call you!

You become the answer to all their local questions and become the Realtor they see every week in their local neighborhood.

You’ll gain everyone’s trust and they will Call You. You’ll be their specialist.