Re-inventing A Family-OwnedAuto Shop

Founded in 1968, BC Tire is family owned business that was ready to re-invent itself as a leading provider of car products and repair services. Based in tradition, but moving forward with new location openings, BC Tire turned to Grass Creative to re-establish their place in the market. With a new brand identity, the company leveraged its long-standing history, and re-positioned itself as a retailer with one of the largest selections of tires on the East Coast. With strategic marketing campaigns, focusing on customer acquisition, BC Tire has increased sales, while maintaining its reputation as a quality, service-oriented business.