#mobile apps

At Adobe Summit 2016, many top brands shared their best practices for acquiring, analyzing, and engaging mobile-app users. Learn from the success stories of REI, MLB, and Walgreens.[Continue Reading...]

At the 2016 Adobe Summit, Joanne Hewitson, global digital-marketing lead for DuPont’s Crop Protection Division, talked in depth about the global tools and standards she has helped her division implement for mobile apps over the past year.[Continue Reading...]

I was in Barcelona, Spain, for the 2016 Mobile World Congress (MWC). The theme was “The Edge of Innovation.” In this post, I will cover some of this exciting trajectory of connected experiences, Internet of Things (IoT), and mobile apps. [Continue Reading...]

The travel app industry is one of the best illustrations of what is possible when clever designers use today’s latest tools to provide intuitive and exciting customer experiences for people who are traveling for either business or pleasure.[Continue Reading...]

Find new ways to inform customers of the utility, value, and timesaving service your mobile app provides, and you’ll be one step closer to the prize: your app on every one of your customer’s mobile devices.[Continue Reading...]

Brands can use analytics to overcome strategic, organizational, and technological hurdles to effective mobile marketing — but only if they see the hurdles. Early participation by experienced Adobe solution partners is often the key to accelerating their learning curve and shrinking time-to-value.[Continue Reading...]