Wow becomes Jeep and Kleenex

So, AOL owns the domain name "wow.com", which I'm sure was intended for different purposes. But now, according to TechCrunch, they plan to bend the domain from an exploration of exclamations of wonder (j/k), to a social networking site for World of Warcraft.

It's official, then. World of Warcraft is the brand name for wonder; and every time you catch your breath at the sight of something sublime or horrifying, you will ineluctably begin chanting the name of the most successful massively multiplayer role-playing game in history.