About

I love working with clients and the challenge of the variety of projects that surround us every day. Designing the perfect solution brings joy to my life. Over 25 years of advertising experience.

I enjoy providing interesting designs that are always custom to the individual client needs. Publishing the design and art through print or web brings it’s own challenges and satisfaction that I always welcome.

I am always looking for that first response of “That’s great!”. Yes, we color for a living. We take great pride in developing and bringing corporate brands to life. Over 25 years of advertising / brand experience.

DAVID PEDERSEN

Creative Director and President

KAREN PEDERSEN

Art Director and Brand Strategist

JASON JAWOR

Designer and Brand Strategist

Being a small firm we are able to control the quality of design at all phases. I believe that the level of quality needs to maintain excellence through the initial research, communications, reports, design, art, copy, photography, and print or web publishing. Any break in that chain of excellence only hinders the outcome. I have worked with international companies and small companies. We work to build trust with our clients and then we are truly granted the freedom to design within the clients brand and culture.

Please look at our website and view the style and quality we deliver. If you need to see something in addition we may have it in our archives. Most of our clients are long time clients and their brand and marketing is built over time. All we can do is to anticipate the market and know when to stay consistent or to change.

Coming from 23 years in the corporate arena I know how to work with focus groups and how the approval process goes.

I enjoy the challenge of working on various types of projects and brainstorming together to come up with something great. It gives me great pleasure to start with an idea and to see how it unfolds into an entire branding campaign.

A project that comes to mind is the Batavia Fine Arts Centre. We had initial meetings, getting the scope of what this building will be. The fun began to create the logo brand which carried through to all marketing materials, window graphics, website, etc. to keep the brand going. We work with our clients from start to finish, and in the end strive to be longtime partners.

Standing out in both print and digital media is very important these days. Here at Pedersen Design, I specialize in bridging the gap between these two advertising outlets. No matter if the message is being printed on a postcard, or placed in an email blast, it has to be clear, concise, and impactful. I have developed branding that works seamlessly over multiple platforms for many of our clients, from print brochures that have been converted into digital flip books, to magazine ads that are turned into animated gifs for the web.

As a team we make sure that all branding we create can be well represented any way its published, and we help our clients build their brand, expand their reach, and hit their customers no matter where they need to be heard.

We start by discussing your ideas and goals. We research your industry and competition to make sure the message and images developed for your business’ stands above the rest.

WE Brainstorm

We then build the library of assets you will need to build a successful marketing campaign. Photography, artwork, copy and much more are needed to integrate into the designed marketing platform or plan.

We pride ourselves on our ability to listen, think and then solve the issues surrounding your brief. The key is in defining the way forward through an understanding of the context of your world, your customers’ needs and the competitive landscape around your community.

Balancing knowledge with creativity, we bring your proposition to life with memorable, meaningful and effective concepts which we adapt to shape the way customers can experience your brand. We aim to create distinct, expressions of the brand’s ambition.

We believe in storytelling, the power to infuse all of your communication channels with a common purpose. From print to digital and web, customers will seek out brands that are authentic and unique, we craft these attributes into beautiful graphic design.

A design isn’t truly brilliant until it becomes real, we understand this and have always sought to shorten the distance between concept and reality. It is the founding principle behind our studio and our associated group of specialists and experts who help bring your design to life.