“We forecast that Amazon will account for 48.0% of U.S. retail E-commerce sales in 2018. Yet, it will make up only 13.3% of worldwide retail ecommerce sales this year. And just 5.6% when the U.S. is excluded. On the positive side, the number of international Amazon Prime subscribers (59.5 million) will surpass that of US subscribers (58.5 million) for the first time in 2018. With Prime memberships currently available in 17 countries: Austria, Australia, Belgium, Canada, China, France, Germany, India, Italy, Japan, Luxembourg, Mexico, the Netherlands, Singapore, Spain, the UK, and the U.S. Germany is Amazon’s largest foreign market, accounting for nearly one-third of its international net sales in 2017, according to the firm. Much of its success has to do with its wide-ranging product offering, low prices, and a high degree of cross-border shopping from neighboring countries.”

“Which markets outside the US are being targeted by Amazon? Amazon continues to place its bets on India, a fast-growing E-commerce market where the firm has already had considerable success. It’s also one of the few countries where Prime Video is more popular than Netflix. Amazon also has a big opportunity with logistics in Latin America and recently established a local platform in Turkey. What percent of China’s retail E-commerce market is attributable to Amazon? Amazon will account for less than 1% of China’s retail ecommerce market in 2018. That’s largely because of Alibaba, which will make up 58.2% of retail ecommerce sales in China this year.”