Director Aditya Chopra has reportedly said that he wants Ek Tha Tiger to surpass Aamir Khan's 3 Idiots at the box office.

According to Mid-Day, Chopra is studying trends to develop marketing and promotional strategies to ensure the film's success.

"Chopra scion is sparing no effort or cost to ensure that when the Kabir Khan-directed film Ek Tha Tiger, also featuring Katrina Kaif, opens on Eid, it rakes in the highest collections ever," said a source.

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"The idea is to not only surpass Bodyguard's first day collections of Rs 20 crore, but also the opening day numbers of Rs 26 crore registered by Agneepath, if possible.

"This is also why the makers will be releasing the film with a record number of prints in India and the overseas circuit."

The source further explained, "Keeping in mind the promotional activities Salman did for his previous films, Aditya is planning the marketing of their film to ensure maximum engagement with the audience.

"So, apart from just visiting malls in different cities, Aditya is insisting on an activity for Salman to establish a connection with the audience that will guarantee high sale of tickets.

"And apart from India, he's also planning a series of visits to overseas territories like US, UK, UAE and Australia, so that the film registers record collections abroad too."

"There's also a plan for some merchandise associated with the film, like T-shirts for example. Things will be finalised by May-end, so they can start the promotional campaign early June," explained the source.