Helping Your Prospects Overcome “Buying Fears” By Using Testimonials

Written by Joe Farinaccio

Continued from page 1

2) To point. Each one should highlight one main benefit. If your customer has mentioned 3 really good benefits in their testimonial try to break up their 1 testimony into 3 testimonies. Use an ellipsis in copy …. like this … to start and close testimony where appropriate.

3) Natural. Keep testimonials as unedited as possible. Clean up spelling, of course, but for most part keep things just as your customer has written (or spoken) them.

5) Include customer’s name and where they live. The more information better… “K. Smith, Pennsville, NJ” is better than “K.S. from N.J.” But “Karen Smith (Owner, Styles Dress Shop), Pennsville, NJ” is best of all.

6) Placed next to relevant points in your sales letter. If you have a testimonial raving about reliability of your product try to place it near any sales copy you have that addresses how reliable your product is. If testimonial raves about how good your service is then place it near sales copy that compares your service performance with others.’

Final Words on Gathering Testimonials Effectively

Always ask your satisfied customers for testimonials. Create a standard form and at top of it type in big letters, “Customer Feedback Form.”

Then give them out to your customers and ask for comments … “Did you like our product/service?” … “Was there anything you didn’t like about it?” … “What was it you liked BEST about doing business with me?”… “Any additional Comments you’d like to make?”

And then, final important question and request… “May we use your comments for promotional purposes?… please sign it and send back to me at…”

There you have it. Now - - gather some testimonials. Use them in all your sales copy. Watch your sales rise along with your credibility.

Joe Farinaccio is a copywriter and direct marketer. In addition to writing sales letters for online clients Joe specializes in creating successful direct mail packages for small and medium sized businesses. You can learn more about how to market your business successfully and sign up to receive his free monthly Ezine at www.sales-letters-and-marketing.com

Online Ticket Sales Ideally Suited to Web

Written by Rick Hendershot

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Then with a few clicks of mouse you can reserve your seats without ever leaving comfort of your office or home.

Buying sports tickets or concert tickets demonstrates awesome ability of internet. Sites like GoldenBoxSeats.com pull together large amounts of constantly changing information, present it in an easily understood and easy-to-navigate format, and then make it incredibly easy to make a purchase.

Just a few years ago this kind of "one stop shopping" for event tickets was not even imaginable. As with so many other services, it used to be that buying concert tickets, tickets to a sporting event, or theater tickets was a major ordeal. But sites like GoldenBoxSeats.com have made buying event tickets a breeze.

Rick Hendershot is a writer and online publisher. For advertising and link opportunities see The Linknet Network.