A little lather goes a long way as the pioneers at ecoTOOLS introduce yet another eco-innovation with the world’s first 100% recycled plastic bath sponge! The first of its kind, the EcoPouf sets the standard for bathing, showing beauty buffs everywhere that getting squeaky clean and supporting sustainability can go hand-in-hand.

The EcoPouf is available at Target stores, but you can win one for free. ecoTOOLS is helping two Spoiled Pretty readers go green without spending any greenbacks!

To enter the giveaway, leave a message in the comments section; make sure to leave your email or another way for me to get in touch, just in case you get lucky. Contest is open to U.S. residents only. The giveaway ends at noon (EST) on Friday, April 30, 2010. Good luck!