NSCA Debuts Power Marketing Toolkit

Article |
Fri, 07/30/2010 - 23:15

"Marketing Research & Planning," the first module of the National Systems Contractors Association's (NSCA) Power Marketing Toolkit, is now available.

This first installment provides the basics of market research and creating a marketing plan, in addition to defining and targeting markets and gauging a company's perception. Four additional modules—each of which will provide best practices for building the brand image, client relationships, and business opportunities of industry companies—are scheduled for release this year.