Prepaid product company InComm added to its catalogue of digital gift card offerings this week by launching digital open-loop Visa prepaid cards. The digital products are available as gift or reward cards that can be redeemed at any U.S.-based ecommerce site that accepts Visa debit cards.

Visa is showing developers how to connect their e-commerce solutions to Visa’s payments network through open payment APIs and SDKs.

The Future of Commerce

Learn how Visa is supporting the creation of new, innovative commerce solutions by enabling developers, mobile network operators, device and platform operators to easily connect to Visa’s network through new open payment APIs and SDKs.

If you’re not attending FinDEVr, see the Visa Developers blog for technical articles on some of the new Visa technology showcased at the event, including two recent articles: Getting Started with Visa Checkout and Getting Started with the Visa Checkout SDK for Android.

Over two days at UCSF Mission Bay Conference Center in San Francisco, FinDEVr will provide developers, architects, engineers, and other builders with a unique opportunity to meet and network with some of the biggest names in fintech software development.

Our FinDEVr Preview has already introduced you to some of these companies, innovators like Yodlee Interactive and TD Ameritrade Institutional. Today, we introduce you to one more: Visa and its Developers program.

Like many companies known primarily for their vast experience as a financial services provider, Visa is also a major innovator when it comes to technological innovations for financial institutions and their customers.

The Visa Developers program provides a broad array of tools, services, and resources from both Visa and its subsidiary brands to help developers create seamless, multi-channel payment solutions.

Keynote: The Future of Commerce

Learn how Visa is supporting the creation of new, innovative commerce solutions by enabling developers, mobile network operators, device and platform operators to easily connect to Visa’s network through new open payment APIs and SDKs.

Workshops

1) Visa Checkout API-less Web Integration

Implement your own instance of Visa Checkout on a website and get started with the Sandbox, adding requirement elements to a cart page, receiving/decrypting a payload, and updating with a pixel. Learn how simple it is to implement Visa Checkout on a website without making a single API call.

2) Visa Checkout Android SDK Integration

In this session we’ll show you how to add Visa Checkout support to your app using our Android SDK. Learn how easy it is to configure your app for Visa Checkout, as well as get a payload and perform an update via our API.

3) Visa Checkout Provisioning Integration for Financial Institutions

Learn how to implement the Visa Checkout Provisioning interface on your site to streamline the provisioning of Visa Checkout accounts for your customers. We’re discussing light and heavy integration options. See how simple it is to help your customers create Visa Checkout accounts on your site.

Visa’sVisa Checkout, the rebranded version of V.me, has experienced increased success since its recent change of face.

Similar to PayPal, Visa Checkout stores users’ credentials and enables them to pay at a merchant’s site with only their username and password. The service launched this July with PNC and other banking partners.

According to American Banker, PNC reported that customer enrollments of Visa Checkout doubled after it changed the brand from V.me (PNC declined to disclose actual enrollment

figures). Some speculate that the success is partially due to the name change. Not only is Visa Checkout more descriptive, it also appeals to a wider audience and sounds more secure.

The potential for Visa Checkout to place a bank’s card at the top of the digital wallet is enticing. When a user signs up for the Visa Checkout, they are prompted to enter their credit card information into the wallet. While the service works with any payment card, banks are hoping their card will be the most frequently used.

To see Visa’s newest offering for developers, check out its upcoming presentation at FinDEVr San Francisco held September 30 through October 1.