If it’s not instant, it’s not fast enough.

Conversions fall by 12% for every extra second a webpage takes to load. If you want people to engage with your brand and improve the performance of your campaigns, you have to speed things up. AMP offers a way for you to give users a faster experience everywhere -- on ads, landing pages or your entire website.

Grow engagement and increase conversions with faster experiences

Keep your audience engaged with AMP pages

AMP pages typically load in under one second. That means when your target audience lands on an AMP page, they get what they’re looking for in the moment they’re looking for it. The net result -- they’re more likely to be engaged with and receptive to your brand’s messages, and more likely to take the actions you’re guiding them towards like completing a purchase.

Boost your campaign performance with AMPHTML ads

Even the most memorable creative won’t serve its purpose if the ad is slow and disruptive for a user. AMPHTML ads are a new way of building ads, making them as fast as AMP pages to ensure your ads do what they’re meant to do and deliver the value you’re looking for.

Maximize ROI everywhere

Building the right ad, landing page or web content takes time. With AMPHTML ads, your ads can serve on both AMP and non-AMP pages, meaning you can build your AMPHTML ads once and deliver a memorable brand experience everywhere. Similarly, AMP pages can be built once and distributed across a wide variety of distribution platforms simultaneously.

Keep your audience engaged with AMP pages

AMP pages typically load in under one second. That means when your target audience lands on an AMP page, they get what they’re looking for in the moment they’re looking for it. The net result -- they’re more likely to be engaged with and receptive to your brand’s messages, and more likely to take the actions you’re guiding them towards like completing a purchase.

Boost your campaign performance with AMPHTML ads

Even the most memorable creative won’t serve its purpose if the ad is slow and disruptive for a user. AMPHTML ads are a new way of building ads, making them as fast as AMP pages to ensure your ads do what they’re meant to do and deliver the value you’re looking for.

Maximize ROI everywhere

Building the right ad, landing page or web content takes time. With AMPHTML ads, your ads can serve on both AMP and non-AMP pages, meaning you can build your AMPHTML ads once and deliver a memorable brand experience everywhere. Similarly, AMP pages can be built once and distributed across a wide variety of distribution platforms simultaneously.

Keep your audience engaged with AMP pages

AMP pages typically load in under one second. That means when your target audience lands on an AMP page, they get what they’re looking for in the moment they’re looking for it. The net result -- they’re more likely to be engaged with and receptive to your brand’s messages, and more likely to take the actions you’re guiding them towards like completing a purchase.

Boost your campaign performance with AMPHTML ads

Even the most memorable creative won’t serve its purpose if the ad is slow and disruptive for a user. AMPHTML ads are a new way of building ads, making them as fast as AMP pages to ensure your ads do what they’re meant to do and deliver the value you’re looking for.

Maximize ROI everywhere

Building the right ad, landing page or web content takes time. With AMPHTML ads, your ads can serve on both AMP and non-AMP pages, meaning you can build your AMPHTML ads once and deliver a memorable brand experience everywhere. Similarly, AMP pages can be built once and distributed across a wide variety of distribution platforms simultaneously.

Get started with AMP

Learn more about AMPHTML ads and building AMP pages for your campaigns and website.