The award-winning manufacturer from Lillehammer is a preferred supplier of wool and chosen by the best designers all over the world. The quality, texture and colours are unique and everlasting. Therefore, the director and producer created a new concept called WOOL FOR GENERATIONS and shot different films with different purposes and angels. First up is the Broadway film.

Edited by Thomas Løvig, sounddesign by Erik Ljunggren and colourgrade by Haavard Albertsen.

The result is the campaign "be more norway» for Volkswagen produced by Abelone Films in Hamburg.
Directed by Andreas Kleiberg and edited by Henrik Berge. DoP Andreas Bjørseth. Aerial Footage Daniell Philip Ashby / Tilt Norge AS.
The directors cut versions are colour graded by Haavard Albertsen, and sound design by Preben Grieg-Halvorsen.

The underground market usually rises when restrictions are applied to goods and services, it finds a way through creativity and innovations. All without subsidies. To day we can order an Über, there’s no need for illegal taxicabs. We can use Spotify, instead of downloading music through Napster. The list goes on forever.
Sigve Aspelund has directed this new spot from BI. Produced by The Film Agency Oslo.