"Health-conscious consumers desire great-tasting beverages that will give them an edge and help them feel their very best," said Mike Saint John, President, Minute Maid Business Unit. "Whenever you need something nutritious and refreshing and you're on the go, Minute Maid Enhanced single-serve varieties are the perfect option."

Minute Maid Enhanced 12 fl. oz. single-serve bottles are available nationwide in supermarkets and mass merchandisers at a suggested retail price of $1.59. Additionally, all five varieties of Minute Maid Enhanced juices and juice drinks, which also includes Minute Maid Pomegranate Flavored Tea and Minute Maid Heart Wise® Orange Juice, are available in 59 fl. oz. multi-serve bottles, nationwide.

In the coming months, the Minute Maid Enhanced product line, including the new single-serve bottles, will be supported with an integrated marketing campaign that includes point of sale, direct consumer engagement initiatives and advertising.

About Minute Maid
The Minute Maid portfolio of beverages, with more than 100 different flavors and varieties, is produced by The Coca-Cola Company, the world's leading marketer of premium fruit juices and drinks. For additional information about Minute Maid Enhanced Juices and Juice Drinks, please visit www.minutemaid.com.