The videos on the Lifey app are short (60 seconds max) video selfies about life. People open up and share their life story to create free resources that will benefit others. Life + Selfie = Lifey. Life + Story = Lifey.

I felt inspired to create video resources as a Freshman in college in 2006. I began publishing publicly under the name “Lifey” at the beginning of 2015. I started working on the Lifey app with my friend Chris in 2017. I started coding the current version of the Lifey app in 2018.

In 2012, I started the Prepare to Serve YouTube Channel where I interviewed about 1,000 returned missionaries about their experiences. After a couple years I created more YouTube channels, interviewing people about their health conditions and creating free video biographies. Then I felt inspired to create a platform that would make it easier to search for video interview-like information. As much as I loved creating video interview playlists on YouTube, I thought there must be a better way to collect, organize and search video information.

The first three topics we plan to launch video forums for, include: missions, health conditions and cities in Utah. Eventually we plan to launch 10s of thousands of video forums on tons of topics, including: careers, cities, religions, etc.

Currently the Lifey app is supported by revenue we make from our website and YouTube channels. As the app grows and server costs increase, we will likely explore ways to make the app more financially sustainable (likely via sponsorships, donations, and/or ads). We plan to always keep the Lifey app and the videos on the Lifey app completely free.