more on what starts as doing good ends u becoming a market,corporate philanthropy,

This is how fundamental democratic institutions and progressive organizations get co-opted by corporate interests. Find an issue like, say, education reform, partner up with right-wing interests to undermine public education as a fundamental right of every child in this country, and let billionaires direct the flow of dollars into competing efforts.

Along the way, it's useful to toss some corporate money at progressive organizations in order to give the appearance that right-wing corporate policies are somehow progressive. This is exactly what has happened with Stand for Children and Change.org. Their union-busting petition microtargeted at Chicago teachers highlights how they have been played "at the edges" to promote ideas that are not at all progressive.

Further

Academics are increasingly, ingeniously fighting back against an Orwellian "Professor Watchlist" aimed at exposing "radical" teachers. The list has inspired online trolls to name their own suspects - Albus Dumbledore, Dr. Pepper, Mr. Spock - and a Watchlist Redux to honor not trash targets from Jesus to teachers daring to "think critically about power." Now 100 Notre Dame professors have asked to join the list in solidarity, proclaiming, "We wish to be counted among those you are watching."