Our Thoughts On Natural Language Interface, NLP and AI applications

This article is more about how I have used Digital Marketing to build brand Proxzar, which is an early stage startup. I’ve seen several startups who seem to shy away from building a brand – possibly because they are too busy creating and validating the product to build a pipeline of paying customers! I feel it is much easier to influence an audience early on with a brand that could eventually make marketing activities look like a breeze and that too with a budget that an early stage startup can afford!

Traditionally, the healthcare industry administers medication that could be common across several patients who are suffering with similar diseases. It is like a one-size-fits-all approach! With the advent of Artificial Intelligence, the healthcare industry has started an innovative idea to provide precision medicine – as opposed to similar medicine for all patients with similar ailments. The first step in providing personalized medicine is to identify biomarkers.

Every organization grows by selling it’s products/ services. If the sales are more, the organization will grow with more revenue being generated from sales. Moreover, if the sales are meager, it is a challenging situation for the organization to grow further. To beat the competitors and grow meticulously to generate more wealth, the organizations have to adopt advanced technologies like Artificial Intelligence in the sales process. There are several ways AI can help sales teams.

For every business, a well-defined marketing strategy is at the core of the growth process by generating revenue. There are several applications of Artificial Intelligence that can help in building good marketing strategies. To create a good marketing strategy, there is a need for volumes of data, which takes lots of time to collate manually.

Machine learning and Artificial Intelligence are advanced technologies that could solve the most critical problems faced by organizations. Apart from facilitating automation of critical business processes in an organization, these technologies can also greatly enhance the quality of final deliverable that could establish brand reputation. For e.g., Facebook.com is using these technologies for filtering spam emails and fake posts, thereby improving the quality of user experience.

Organizations have to derive advantages of new technologies by adopting and integrating them into their business processes. Healthcare industry seems to be moving in a right direction by adopting artificial intelligence technology. The reason behind adopting AI technology is to provide an accurate and quality healthcare to patients.