Adam is the President and Co-Founder of Peak Prosperity. He wears many hats, but his basic job is to handle the business side of things so that his fellow co-founder, Chris Martenson, is free to think and write.

Adam is the President and Co-Founder of Peak Prosperity. He wears many hats, but his basic job is to handle the business side of things so that his fellow co-founder, Chris Martenson, is free to think and write.

Adam is an experienced Silicon Valley internet executive and Stanford MBA. Prior to partnering with Chris (Adam was General Manager of our earlier site, ChrisMartenson.com), he was a Vice President at Yahoo!, a company he served for nine years. Before that, he did the 'startup thing' (mySimon.com, sold to CNET in 2001). As a fresh-faced graduate from Brown University in the early 1990s, Adam got a first-hand look at all that was broken with Wall Street as an investment banking analyst for Merrill Lynch.

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Work Experience

Title:

President & Co-founder

Company:

Peak Prosperity

Time Period:

June 2012 - Present (6 years 10 months)

Description:

Run all aspects of one of the world's most popular resources for understanding the future of the economy and what steps to take to build a more prosperous future (this is the next evolution of the business formerly known as ChrisMartenson.com)

Title:

General Manager

Company:

ChrisMartenson.com

Time Period:

July 2010 - June 2012 (2 years)

Description:

Responsible for all business strategy and operations for this well-regarded & fast-growing start-up, plus I partner with one of the greatest minds in the emerging econoblogging space. Given my professional skill set and my personal interests, it's a dream job.

Title:

Vice President, Marketing

Company:

Yahoo!

Time Period:

November 2009 - June 2010 (8 months)

Description:

Promoted by CMO to coordinate the Marketing function for Yahoo!'s North America region (largest in both scope and revenues). Had particular focus on rebuilding the company's B2B marketing capabilities.

Promoted to lead all inbound and outbound marketing-related efforts for Yahoo!'s mobile business, as well as product development for its most strategic region. Oversight included Product Marketing, Consumer Marketing, B2B Marketing, Partner Marketing, Trade Marketing, Mobile Sites, North America Product, and Latin America Product - a team of over twenty-five. Reported directly to SVP in charge of Yahoo!'s mobile business unit. Member of CMO staff.

Led the Marketing team responsible for monetizing and retaining Yahoo!’s rapidly growing base of 15+ million premium broadband subscribers and mobile users. Set targets & strategy, designed new marketing vehicles and programs, drove infrastructure development, and scaled solutions across Yahoo!’s portfolio of telecom partners (including AT&T, Verizon, Rogers Communications, British Telecom, Verizon, BellSouth).

Title:

Senior Manager, Network Marketing Solutions

Company:

ahoo!

Time Period:

September 2002 - December 2003 (1 year 4 months)

Description:

A new position created to grow substantial incremental advertising revenue within key Yahoo! target industries. Served as critical coordinating catalyst between Yahoo! Media Sales and Yahoo!'s Business Units to develop go-to-market strategies, design & launch new market need-driven solutions, and oversee major trade marketing initiatives.

Title:

Brand Manager, Yahoo! Finance

Company:

Yahoo!

Time Period:

April 2001 - August 2002 (1 year 5 months)

Description:

Led marketing function for largest financial site on the Web (over 10 million unique users per month). Areas of focus included acquisition campaigns for Yahoo!'s financial premium and fee-generating services, customer insights, and brand awareness initiatives.

Highlight accomplishments include designing and launching the inaugural partnership with Intuit/TurboTax.

Title:

Director, Product Marketing

Company:

CNET Networks

Time Period:

September 2000 - February 2001 (6 months)

Description:

Promoted to lead new department charged with determining the Customer Loyalty strategy (increasing frequency, recency, and value of repeat visits) for the Web's leading online comparison shopping service.

Recruited and managed a team of Marketing Managers responsible for implementing customer loyalty initiatives.