Our Partners: Trout Unlimited

Aug 25, 2016

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With a shared vision of healthy waterways and improved livelihoods, benefiting people, nature and businesses, Trout Unlimited (TU) and Coca-Cola work together on water conservation projects in Montana, New Mexico and Utah.

Founded in 1959, TU’s mission is to conserve, protect and restore North America's cold-water fisheries and their watersheds. Water is a key ingredient in Coca-Cola’s products, and water is vital in the production of our beverages. In addition to Coca-Cola’s dedication to responsible stewardship, the Company has a vested business interest in healthy water resources.

One of the largest projects for Coca-Cola and TU, in cooperation with other partners, has been in the Sun River in Montana, where partners worked together to invest in irrigation infrastructure upgrades to restore river flows while meeting agricultural water needs, resulting in 11.7 billion liters of water added to the flow of Sun River each year. Partners are also working in New Mexico’s Comanche Creek to restore floodplain connectivity, groundwater recharge and wetland integrity, and protect the Rio Grande cutthroat trout, and in the East Fork Bear River in Utah on an irrigation diversion improvement project that will benefit the Bonneville cutthroat trout, and is expected to permanently restore well over 3billion liters of water per year.

The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, offering over 500 brands to people in more than 200 countries. Of our 21 billion-dollar brands, 19 are available in lower- or no-sugar options to help people moderate their consumption of added sugar. In addition to our namesake Coca-Cola drinks, some of our leading brands around the world include: AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater, and Zico coconut water. At Coca-Cola, we’re serious about making positive contributions to the world. That starts with reducing sugar in our drinks and continuing to introduce new ones with added benefits. It also means continuously working to reduce our environmental impact, creating rewarding careers for our associates and bringing economic opportunity wherever we operate. Together with our bottling partners, we employ more than 700,000 people around the world.