The Great British Bake Off … what have they started? Photograph: Des Willie/BBC/Love Productions

You liked The Great British Bake Off. You watched The Great British Sewing Bee, immediately before forgetting that it had ever existed. And now, with an inevitability that could crush a human ribcage flat, it's time to get ready for The Great Interior Design Challenge. One show. Ten syllables. Zero originality. Who could ask for more?

BBC2's The Great Interior Design Challenge sounds like everything you'd expect it to be. It's a competition where we get to watch enthusiastic amateur interior designers source and select a range of products in order to jazz up room after room, while doing their darndest to stay on budget. It's a chintzy Changing Rooms. It's Bake Off for people who prefer cushions to cakes. It's all the fun of watching people try and do basic maths in the candle aisle of a department store without any of the boredom that comes from actually being quite close to a candle yourself.

Obviously, since this show has only just been commissioned, there's no way to see how it'll be executed. For all anyone knows, The Great Interior Design Challenge might turn out to be a masterpiece. But, based on its premise and the terrible, bandwagon-hopping title, we probably shouldn't hold our breath.

It's the title that I have the biggest problem with. I can forgive The Great British Bake Off and The Great British Menu and Great British Railways Journeys for their names, because at least there's a moderately geographical reason for them. But The Great Interior Design Challenge? You get the feeling that the production company was desperate to call it The Great British Interior Design Challenge, but couldn't because its title would have been stretched out to such absurd degrees that people would have either fallen asleep or dropped dead of old age by the time they got to the fifth word.

So instead we're stuck with this weird compromise, which just makes the show seem a bit off-puttingly braggy. Surely we should be the ones to judge how great it is. Maybe they should run the first episode without a title, and allow viewers to replace the missing adjective with a telephone vote. Maybe it'll remain The Great Interior Design Challenge. Maybe it'll be downgraded to The Adequate Interior Design Challenge, or The Disappointing Interior Design Challenge, or The Annoyingly Derivative Interior Design Challenge.

Really now, this trend of slapping the word "Great" into every BBC2 show going needs to stop. It isn't the name that makes people watch The Great British Bake Off. It's the food, the warm human interaction, and the occasional promise of gratuitous squirrel testicle. If BBC2 wants to ape the success of Bake Off, it's those elements that it should try and mimic, not a shoehorned-in titular declaration of size and value.

It's hard not to imagine a dystopian future where all BBC2 shows have succumbed to this curse and schedules are full of Great Newsnight, Great Horizon and Never Mind The Great Buzzcocks. It's not a future I like to imagine. It's far too full of itself. And that isn't very British at all.