US Total Media Ad Spending Share, by Media, 2014-2020 (% of total)

Chart Profile

Measurement:

(% of total)

Data Covered:

Source:

eMarketer

Methodology:

Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.