Is there any greater source of emotional debate and mis-information on the web today than Facebook reach? “I’m tired of so much negativity about Facebook,” he said. The truth about Facebook reach. Facebook will make you happy. MORE

Facebook is pretty good at making everything you share look pretty good all on its own — until it doesn’t. And once you become a Facebook Developer for one app or website, you can use the Facebook “linter” to debug any URL and any link that you like. MORE

I am amazed at how much Facebook can get away with. I often get asked, ”What competitor will unseat Facebook,” and my answer is “Facebook.” Facebook is the most pervasive social networking platform , with a whopping 80 percent of the U.S. MORE

Everyone assumes that if Facebook were to drop an anvil on media companies, it’d come in the form of an algorithm reconfiguration, a change in the revenue split on Instant Articles, or some combination of the two. The upside for Facebook is clear. Facebook may now ruin that. MORE

The research does not necessarily say teens are moving away from Facebook. Only 15 percent of teens in the survey said Facebook topped the list. How important is Facebook? Before declaring Facebook dead, consider that other reports offer a dramatically different view. MORE

For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube. MORE

A very frequent question I am asked is “What will be the next Facebook?” However I do think Facebook has a seam of vulnerability and could be trounced, and I will riff on that too. Let’s look at Facebook’s obvious flaws … and why they don’t matter. MORE

There is probably nothing more debated, despised, and dissected on the social web than Facebook’s ever-changing scheme to monetize its vast audience. My Facebook mobile stream is now dominated by banner ads. Facebook, you’re just p **g off people every day. MORE

Perhaps the most prestigious symbol of social proof today is the Facebook “Like.” Among many companies, there is a Facebook arms race in progress as competing brands do anything necessary to gain the upper hand on this important metric. MORE

Facebook is out to get all of the other social networks. Back when Facebook was in its infancy, changes and additions were usually harder to pinpoint and callout as being a direct result of another network’s feature usage. What is Facebook’s Motivation? The economics of Facebook. MORE

The economics of the social media platforms like Facebook and LinkedIn are also driven by content, but their metrics are different. Here is a prediction: Facebook will eventually begin to acquire content sites and produce their own original content like Netflix). MORE

Just when you think you’ve figured out Facebook, it moves and morphs in interesting new ways. A few days ago, Facebook announced that the algorithm it uses to determine which content is prioritized in user News Feeds will now take into account how long users spend viewing posts. MORE

Last week, Facebook dropped a stink bomb in the media locker room when it announced that its algorithm would start prioritizing the posts of friends and family in the News Feed over those of publishers. But Facebook shares—a decent barometer for organic reach—have fallen ever since. MORE

Facebook announced it would open up Instant Articles -– formatted and optimized to load almost immediately -– to any publisher without a special approval process. Facebook wants to build a content monopoly and there is probably no existing regulation or market force that can stop them. MORE

marketers have a love-hate relationship with Facebook. But the bottom line is, as Amanda DiSilvestro notes in one of the posts highlighted below, “there are two online platforms (marketers) just can’t avoid: Google and Facebook.” Best Facebook Marketing Guides. MORE

” Here’s the number one marketing prediction I see everywhere: “This is the year of Facebook Live. When I posted this sentiment on Facebook I received a strong reaction. facebook streaming video mark schaeferBy Mark Schaefer. MORE

Facebook announced today that they updated their Page Terms allowing businesses to run promotions directly on Page Timelines not just in apps as before. According to the Facebook for Business blog , you can now: Collect entries by having users post on the Page or comment/like a Page post. MORE

There is mounting evidence that social networking sites like Facebook tap into a need for connection that is embedded in our DNA. Neuro-Facebook. Facebook is brain crack for a generation. In the long run, this may be the real business benefit of Facebook for many companies. MORE

On the last day of Social Media Marketing World , Facebook continues to be one of the most popular trending topics of discussion. A common theme amongst speakers at the conference in response to Facebook backlash: Don’t build on rented land. MORE

If you read between the lines, Facebook just told us it’s going to become a lot more expensive to be in marketing soon. This was surprising to analysts, as evidenced by the fact that many of them then asked Facebook’s executives to elaborate on what this means. MORE

A question I often receive in my classes and talks is “What will replace Facebook?” We look to history to see the progression of upstarts replacing established companies — didn’t Facebook replace MySpace? What will replace Facebook? Facebook. MORE

Why does every social media strategy seemingly start with a company cajoling people to come “like” their Facebook page? ” If the true goal is customer connection, why does it have to start on your own Facebook page? MORE

My friend Mark Schaefer wrote a provocative piece in this very space yesterday about why Facebook will become the most dangerous company on earth. When we talk about social media in this country we are talking about Facebook, plain and simple. Facebook) is remarkable, to say the least. MORE

Is Facebook the most effective business tool on the planet? Normally social media + business means “LinkedIn,” but today I want to give you something to think about in terms of Facebook’s role in building business relationships. Facebook for business networking. MORE

I not only keep up-to-date with Facebook marketing, I also happen to be an undercover comic book and superhero NERD. Now that Wonder Woman has had her very own debut, I’d like to combine two of my passions and tell you what Diana Prince can teach you about Facebook Marketing. MORE

A few months ago, I published a post here with my prediction that Facebook would decline in popularity, and that it would do so, in part, because it doesn’t put users first. Some disagreed with my assertion that Facebook as a destination would become a thing of the past. MORE

Facebook is going to become a publicly-traded company. The pressure of “public” The entire tone of Facebook and its strategy is about to change in ways that I believe could portend desperation and disaster. At least in the near term, Facebook’s prospects seem bright. MORE

Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. In fact, Facebook, the world’s largest social network, now has more than 1 billion users, including about 15 million brand pages. Facebook Page : [link]. MORE

If we compare Snapchat and Blab we can tease out lessons for all of us when it comes to strategies for beating Facebook. By rejecting a $3 billion takeover bid by Facebook, it immediately became a Zuckerberg target. The key to beating Facebook? Facebook was for grandma. MORE

Should children be exposed to graphic violence on Facebook without your knowledge and consent? Facebook’s “terror policy” is pretty weak. So, for example, if a hostage is live-streaming a beheading, that’s deemed appropriate content for a Facebook live stream. MORE

So I asked a few of my friends … What do you think it takes to become powerful on Facebook? Facebook forces companies and people to compete for attention pixel-by-pixel. To create real influence on Facebook, community managers need to be present when the fans are ready to talk. MORE

Are you holding back on Facebook marketing just because you’re in B2B? It was reinforced by what felt like a bait and switch when Facebook killed organic reach. And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook. MORE

Like most of the online world, I’m stunned by the Facebook experiment designed to surreptitiously toy with the emotions of its customers. The news emerged that in 2012, Facebook conducted a study to determine whether it could alter the emotional state of its users. MORE

There is an unsettling buzz about the future of Facebook. Some analysts report that Facebook usage is declining , or at least slowing in some parts of the world and if that is true, it is a problem of Facebook’s own making. So does Facebook’s. MORE

More changes from Facebook … You know … sometimes I just wish they would Let It Be. When I find myself immersed in Facebook, Zuckerberg will come to me. The post If the Beatles ran Facebook appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. MORE

At one point, I explained that experimenting with paid Facebook distribution could be a cost-efficient way to grow its target audience. “We don’t think anyone’s looking for our content on Facebook. Think about the people you engage with most on Facebook. MORE

By Brooke Ballard, {grow} Contributing Columnist What if you were given $20,000 to acquire new fans on Facebook? But is there strategy in trying to acquire new fans on Facebook? What would you do with that $20k if you were asked to use it to acquire Facebook fans? MORE

I am increasingly being tagged in stupid Facebook posts like this one: What’s your favorite flavor of lollipop? The post Facebook Tag Bombing is the new telemarketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. MORE

Have you figured out Facebook marketing? 1 billion people logged into Facebook on a single day last month. We discuss Facebook as a sociological driver of community and connection. Have you figured out Facebook marketing? MORE

If any emoji could represent Facebook right now, it would be. According to a new study by quintly, a social analytics platform, Facebook’s hullabalooed Reactions buttons account for only three percent of all interactions on the social network. Social Emojis facebook Featured MORE

Facebook is a social network. Even worse, Facebook fanned the flames by allowing the spread of fake news. has a “great deal” or “quite a bit” of confidence in Facebook. Yet, Facebook and Twitter still lag behind. MORE

How to Become Powerful On Facebook from Mark Schaefer. I wanted to let you all know that I’ve created a cool new eBook for you called “The Be-Attitudes: Creating Influence on Facebook.” Related Stories A plan to challenge the Facebook monopoly Dear Facebook. MORE

Is there any greater source of emotional debate and mis-information on the web today than Facebook reach? “I’m tired of so much negativity about Facebook,” he said. The truth about Facebook reach. Facebook will make you happy.

Facebook is pretty good at making everything you share look pretty good all on its own — until it doesn’t. And once you become a Facebook Developer for one app or website, you can use the Facebook “linter” to debug any URL and any link that you like.

Facebook announced it would open up Instant Articles -– formatted and optimized to load almost immediately -– to any publisher without a special approval process. Facebook wants to build a content monopoly and there is probably no existing regulation or market force that can stop them.

I am amazed at how much Facebook can get away with. I often get asked, ”What competitor will unseat Facebook,” and my answer is “Facebook.” Facebook is the most pervasive social networking platform , with a whopping 80 percent of the U.S.

There is an unsettling buzz about the future of Facebook. Some analysts report that Facebook usage is declining , or at least slowing in some parts of the world and if that is true, it is a problem of Facebook’s own making. So does Facebook’s.

A question I often receive in my classes and talks is “What will replace Facebook?” We look to history to see the progression of upstarts replacing established companies — didn’t Facebook replace MySpace? What will replace Facebook? Facebook.

Should children be exposed to graphic violence on Facebook without your knowledge and consent? Facebook’s “terror policy” is pretty weak. So, for example, if a hostage is live-streaming a beheading, that’s deemed appropriate content for a Facebook live stream.

Is Facebook the most effective business tool on the planet? Normally social media + business means “LinkedIn,” but today I want to give you something to think about in terms of Facebook’s role in building business relationships. Facebook for business networking.

The research does not necessarily say teens are moving away from Facebook. Only 15 percent of teens in the survey said Facebook topped the list. How important is Facebook? Before declaring Facebook dead, consider that other reports offer a dramatically different view.

marketers have a love-hate relationship with Facebook. But the bottom line is, as Amanda DiSilvestro notes in one of the posts highlighted below, “there are two online platforms (marketers) just can’t avoid: Google and Facebook.” Best Facebook Marketing Guides.

By Brooke Ballard, {grow} Contributing Columnist What if you were given $20,000 to acquire new fans on Facebook? But is there strategy in trying to acquire new fans on Facebook? What would you do with that $20k if you were asked to use it to acquire Facebook fans?

I am increasingly being tagged in stupid Facebook posts like this one: What’s your favorite flavor of lollipop? The post Facebook Tag Bombing is the new telemarketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

Like most of the online world, I’m stunned by the Facebook experiment designed to surreptitiously toy with the emotions of its customers. The news emerged that in 2012, Facebook conducted a study to determine whether it could alter the emotional state of its users.

A very frequent question I am asked is “What will be the next Facebook?” However I do think Facebook has a seam of vulnerability and could be trounced, and I will riff on that too. Let’s look at Facebook’s obvious flaws … and why they don’t matter.

A question I often receive in my classes and talks is “What will replace Facebook?” We look to history to see the progression of upstarts replacing established companies — didn’t Facebook replace MySpace? What will replace Facebook? Facebook.

Should children be exposed to graphic violence on Facebook without your knowledge and consent? Facebook’s “terror policy” is pretty weak. So, for example, if a hostage is live-streaming a beheading, that’s deemed appropriate content for a Facebook live stream.

Is Facebook the most effective business tool on the planet? Normally social media + business means “LinkedIn,” but today I want to give you something to think about in terms of Facebook’s role in building business relationships. Facebook for business networking.

How to Become Powerful On Facebook from Mark Schaefer. I wanted to let you all know that I’ve created a cool new eBook for you called “The Be-Attitudes: Creating Influence on Facebook.” Related Stories A plan to challenge the Facebook monopoly Dear Facebook.

The economics of the social media platforms like Facebook and LinkedIn are also driven by content, but their metrics are different. Here is a prediction: Facebook will eventually begin to acquire content sites and produce their own original content like Netflix).

I not only keep up-to-date with Facebook marketing, I also happen to be an undercover comic book and superhero NERD. Now that Wonder Woman has had her very own debut, I’d like to combine two of my passions and tell you what Diana Prince can teach you about Facebook Marketing.

More changes from Facebook … You know … sometimes I just wish they would Let It Be. When I find myself immersed in Facebook, Zuckerberg will come to me. The post If the Beatles ran Facebook appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

There is probably nothing more debated, despised, and dissected on the social web than Facebook’s ever-changing scheme to monetize its vast audience. My Facebook mobile stream is now dominated by banner ads. Facebook, you’re just p **g off people every day.

At one point, I explained that experimenting with paid Facebook distribution could be a cost-efficient way to grow its target audience. “We don’t think anyone’s looking for our content on Facebook. Think about the people you engage with most on Facebook.

Have you figured out Facebook marketing? 1 billion people logged into Facebook on a single day last month. We discuss Facebook as a sociological driver of community and connection. Have you figured out Facebook marketing?

There is mounting evidence that social networking sites like Facebook tap into a need for connection that is embedded in our DNA. Neuro-Facebook. Facebook is brain crack for a generation. In the long run, this may be the real business benefit of Facebook for many companies.

” Here’s the number one marketing prediction I see everywhere: “This is the year of Facebook Live. When I posted this sentiment on Facebook I received a strong reaction. facebook streaming video mark schaeferBy Mark Schaefer.

Just when you think you’ve figured out Facebook, it moves and morphs in interesting new ways. A few days ago, Facebook announced that the algorithm it uses to determine which content is prioritized in user News Feeds will now take into account how long users spend viewing posts.

Perhaps the most prestigious symbol of social proof today is the Facebook “Like.” Among many companies, there is a Facebook arms race in progress as competing brands do anything necessary to gain the upper hand on this important metric.

Facebook announced today that they updated their Page Terms allowing businesses to run promotions directly on Page Timelines not just in apps as before. According to the Facebook for Business blog , you can now: Collect entries by having users post on the Page or comment/like a Page post.

Facebook is out to get all of the other social networks. Back when Facebook was in its infancy, changes and additions were usually harder to pinpoint and callout as being a direct result of another network’s feature usage. What is Facebook’s Motivation? The economics of Facebook.

A few months ago, I published a post here with my prediction that Facebook would decline in popularity, and that it would do so, in part, because it doesn’t put users first. Some disagreed with my assertion that Facebook as a destination would become a thing of the past.

On the last day of Social Media Marketing World , Facebook continues to be one of the most popular trending topics of discussion. A common theme amongst speakers at the conference in response to Facebook backlash: Don’t build on rented land.

Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. In fact, Facebook, the world’s largest social network, now has more than 1 billion users, including about 15 million brand pages. Facebook Page : [link].

My friend Mark Schaefer wrote a provocative piece in this very space yesterday about why Facebook will become the most dangerous company on earth. When we talk about social media in this country we are talking about Facebook, plain and simple. Facebook) is remarkable, to say the least.

So I asked a few of my friends … What do you think it takes to become powerful on Facebook? Facebook forces companies and people to compete for attention pixel-by-pixel. To create real influence on Facebook, community managers need to be present when the fans are ready to talk.

Facebook is going to become a publicly-traded company. The pressure of “public” The entire tone of Facebook and its strategy is about to change in ways that I believe could portend desperation and disaster. At least in the near term, Facebook’s prospects seem bright.

If you read between the lines, Facebook just told us it’s going to become a lot more expensive to be in marketing soon. This was surprising to analysts, as evidenced by the fact that many of them then asked Facebook’s executives to elaborate on what this means.

If we compare Snapchat and Blab we can tease out lessons for all of us when it comes to strategies for beating Facebook. By rejecting a $3 billion takeover bid by Facebook, it immediately became a Zuckerberg target. The key to beating Facebook? Facebook was for grandma.

Why does every social media strategy seemingly start with a company cajoling people to come “like” their Facebook page? ” If the true goal is customer connection, why does it have to start on your own Facebook page?

Are you holding back on Facebook marketing just because you’re in B2B? It was reinforced by what felt like a bait and switch when Facebook killed organic reach. And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook.

If any emoji could represent Facebook right now, it would be. According to a new study by quintly, a social analytics platform, Facebook’s hullabalooed Reactions buttons account for only three percent of all interactions on the social network. Social Emojis facebook Featured

Facebook is a social network. Even worse, Facebook fanned the flames by allowing the spread of fake news. has a “great deal” or “quite a bit” of confidence in Facebook. Yet, Facebook and Twitter still lag behind.

For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube.

Last week, Facebook dropped a stink bomb in the media locker room when it announced that its algorithm would start prioritizing the posts of friends and family in the News Feed over those of publishers. But Facebook shares—a decent barometer for organic reach—have fallen ever since.

Everyone assumes that if Facebook were to drop an anvil on media companies, it’d come in the form of an algorithm reconfiguration, a change in the revenue split on Instant Articles, or some combination of the two. The upside for Facebook is clear. Facebook may now ruin that.