KMB new title sponsor of Yuen Long

The Hong Kong public transport company KMB (Kowloon Motor Bus) will be new title sponsor of the Yuen Long district team for the upcoming 2016/17 Premier League season. In the past, KMB was heavily involved in local football, boasting its very own team between 1947 and 1981 and developing a lively rivalry with South China. Yuen Long players will carry the KMB logo very prominently on both their home and away kits.