Color Charm penetrates the cuticle layer of the hair lodging in the cortex. The color will gradually fade but permanently changes the natural color of the hair. Longer-lasting results. Superior gray coverage.

Color Charm can be used with both 20 & 30 volume developer. For further versatility you may use liquid developer for a thinner consistence. To apply with a bottle or cream developer for a thicker consistency, use with a bowl and brush. After color is removed, use Regenal to lock in new color.