PRESS RELEASE: Social Media for Lawyers – D.C. Bar Training Series

PRESS RELEASE: Social Media for Lawyers – D.C. Bar Training Series

This fall, D.C. Bar members can learn how to put social media tools to work in their practices at three lunch and learn sessions in the D.C. Bar Conference Center.

The sessions, sponsored by the Practice Management Service Committee and led by Tasha Cooper Coleman, Esq. – CEO of UpwardAction®, a social media, branding and digital communications firm, will cover LinkedIn, Twitter, JD Supra and many other social media tools.

During this 60-minute “lunch and learn” training attendees will be shown how to leverage LinkedIn to increase online visibility, expand one’s personal brand and attract new business. Attendees will learn how to-

Create a thoughtful LinkedIn profile that shows up in search engine results;

Effectively use LinkedIn Groups to build connections and reinforce expertise;

Integrate LinkedIn Answers into business development and marketing activities;

Leverage the power of LinkedIn Applications to repurpose existing articles, briefings and presentations;

During this 60-minute “lunch and learn” training attendees will be shown how to leverage the power of Twitter to establish profitable relationships online and build a personable brand. Attendees will learn how to-

Determine what types of personal and professional information is appropriate to share on Twitter;

Attract new Twitter followers and turn them into fans;

Use Twitter to establish authentic and profitable relationships;

Inspire people to share your information with their Twitter followers;

Establish Twitter goals and measure the results; and

Create time in a busy schedule for Twitter.

Registration will be announced on the D.C. Bar website in late September.

During this 60-minute “lunch and learn” training attendees will learn best practices for leveraging legal industry social networks to increase one’s digital footprint and grow one’s practice. Attendees will cover –

JD Supra; and

Martindale Connect

Attendees will also learn how to leverage the power of content share sites like SlideShare, ScribeD and others to increase one’s digital footprint for profitable returns.

Registration will be announced on the D.C. Bar website in late September.

About TC Cooper, Esq.

TC Cooper, the CEO of UpwardAction®, a speaker, social media lawyer and D.C. Bar member. She is also a frequent lecturer on the use of social media tools by lawyers. Tasha was a panelist at the D.C. Bar’s social media program, Demystifying Social Media, on April 4, 2011. You can learn more about her story and how to follow her on social networks at http://about.me/coachtc.

TC Cooper is an Amazon best selling author, lawyerpreneur and president of UpwardAction®. She is also the founder of the CooperZone Virtual Learning System, which includes the Linked Impact Academy, Tweeple Impact Academy, Live Streaming Impact Academy and Social Media Magic Coaching Group. As the CEO of UpwardAction®, TC helps lawyers, consultants and other professional service providers leverage the power of the Internet to build influential brands and sustainable businesses. TC earned her law degree at Columbia Law School, where she was a Harlan Fisk Stone Scholar, and her BA with honors from Hampton University. She is also a certified coach and graduate of CoachU.