LAUNCHES

SECOND LOOKS

ALSO NEW

LAUNCHES

Eastern States Eyewear Intros Wood U? by Black Forever

Quick Take: Eastern States Eyewear (ESE) has launched Wood U?, a new eyewear concept featuring wooden finished plastic models from their Black Forever Eyewear Collection.
Wearer: Men and women who desire a unique retro vibe with a modern flavor. Specifics: Wood U? features a plastic construction with realistic, wooden finish details. Unlike pure wood frames, the temples are easily adjustable and heat will not damage them.
Selling Points: The collection’s design is influenced by the young, artistic flair of downtown New York City and is defined by its variety of chunky modern shapes with nuanced cuts, contours and metal adornments. Several wooden color finishes appear in the collection including bark, mahogany, walnut and nutmeg.
Price Guide: $$
www.eseyewear.com

SECOND LOOKS

REM Bows Spring 2012 Sunglasses from Lucky Brand

Quick Take: REM Eyewear has released the latest sunglass styles into its Lucky Brand Jeans Collection.
Specifics: Three new styles for women and three for men.
Selling Points: Famous for its sun-soaked beaches, California is the birth place of Lucky Brand Jeans, and the inspiration behind the brand’s new sunglasses for summer. Lucky Brand Sunglasses incorporate prints from Lucky’s apparel collection for a head-to-toe look reminiscent of quintessential California style. For ladies, the Sun Kiss is designed with a touch of oversized glamour and features a hand-crafted batik pattern on the temples in purple. The Resort is a 60’s inspired rectangular style, while the Oceana blends in with the colorful beach side umbrellas with vibrant stripes. For men, the vintage-inspired Local has soulful style that captures the spirit of laid-back island cool, while the Capitola is a classic aviator. The Beach Bum has a relaxed shape available in a contrasting yellow crystal and tortoise combination or indigo blue with denim patterned temples.
Price Guide: $$
www.remeyewear.com

ClearVision Optical Adds New Junction City Styles

Quick Take: ClearVision Optical has added new ophthalmic styles to their Junction City collection.
Specifics: Two new styles for women and two for men.
Selling Points: A private label brand, Junction City offers affordable eyewear to men and women ages 24 to 40 with its collection of on trend, fashionable and accessible looks. Inspired by the excitement of city culture, Junction City brings a “cool factor” to eyewear illustrated through graphic patterns, contemporary shapes and vivid pops of color. The new 2012 styles include the El Monte, a bold square eye shape for men with a double bridge and tooled hardware temple accents, and the Fairmount Park, a men’s frame with a prominent rectangle eye shape and bold laminate acetate materials with an artistic temple design and custom hinge. For women, the Tilden Park is an acetate frame in a modified butterfly eye shape in bold horn and bright laminate acetate materials. The Vancouver is lightweight and durable with bold, uniquely pierced front and temple design that gives the stainless steel frame an urban splash in bright jewel-tone colors.
Price Guide: $$
www.cvoptical.com

Legacie Presents Betsey Johnson Rockstar Glam

Quick Take: Legacie, the luxury house of B.Robinson, has introduced a new Betsey Johnson eyewear group, Rockstar Glam.
Specifics: Two new optical styles and one sun style, as well as new colors for the collection.
Selling Points: Personifying designer Betsey Johnson’s rock-n-roll past, the Rockstar Glam group employs satin-finished stud details in a variety of colors and shapes on its frame fronts and temples. The Blondie (BJ 0134) is a round optical shape featuring diamond and circle studs, while the Vintage Hearts (BJ 0135) is a cat-eye style with a combination of heart and circle studs. The Double the Love (BJ0136SG) is a square sunglass that has been sourced directly from the vintage archives of the brand and embodies everything that is rocker-chic. The group also introduces new colors to the Betsey Johnson palette including acetates in hot pink, lime and neon orange. This Rockstar Glam group is also featured in the Betsey Johnson Spring 2012 campaign imagery.
Price Guide: $$$-$$$$
www.legacie.com

ALSO NEW

Safilo Presents Jimmy Choo Folding Sunglass

The Safilo Group has presented the Jimmy Choo Lana folding sunglasses. Red carpet inspired, these folding butterfly-shaped injection-molded sunglasses with waved metal temples combine utmost functionality with glamorous elegance. Once folded, they may be placed in a mini-pochette or the elegant clutch case, featuring a refined python texture. The Lana is available in four different color ways: black and yellow gold, Havana and yellow gold, zebra horn and rose gold, zebra coral and rose gold.
www.safilo.com

Kenmark Adds Styles to Thalia and Thalia Girls Collections

The Kenmark Group has added two ophthalmic styles to their Thalia Eyewear collection and one to their Thalia Girls line. For Thalia the Ardiente features a laser cut floral décor on the metal temple with dual tone color highlights, while spring hinges and adjustable nosepads afford this style a high quality comfort fit. The Paraiso has a thin zyl construction combined with a multi-tonal color palette to create an accessible design good on most face types. In Thalia Girls, the Paola features bold flashes of color contrasting accents on the temple, tip and endpiece, while a laser-cut pattern on the temple reveals a subtle heart motif.
www.kenmarkoptical.com

Hobie Polarized Introduces New Women’s Sunglasses

Hobie Polarized from Eyeking has announced the expansion of their line of Motion Series frames with the addition of four new polarized sunglasses for ladies: the Ava, Camila, Emma and Mya. Made of rubber injected TR-90 nylon and featuring lightweight Polycarbonate HydroClean polarized lenses, the styles merge fashion and function to meet the challenges of active sports, as well as active lifestyles. Additional tech features include barrel and integrated hinges, as well as an 8-base lens curve for guaranteed protection and a comfortable fit. The women’s styles are available in five color and lens options.
www.eyeking.com

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.

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