Agile Marketing Boot Camp

By: American Management Association (AMA)

Discover why conventional marketing is passé and why Agile methodology (inspired by software developers) helps you get more done so you can quickly adapt to changing markets. In this 2-day course combining lectures and labs, you will gain an understanding of the principles, processes and terminology of Agile marketing. Hear real-world examples of how teams are using Agile marketing today. And find out how to hire, budget for and effectively organize Agile marketing teams, plus run your first sprint. With Agile, you'll focus on key priorities, eliminating tasks that don't impact revenue or customer satisfaction, thereby increasing productivity. Now, you're poised to beat the competition that is not practicing Agile marketing!