The Ad Council (you know, those guys who make the public service announcements telling you to not drink and drive or that VD is for everybody) just released a beautiful video based around the 2017 NFL Pro-Bowl in Orlando… and the long-standing tradition of the Kiss Cam.

The moving video, part of the Love Has No Labels campaign, shows couples of all types—gay, straight, interracial, interfaith, with disabilities and without—kissing as the stadium cheers. Perhaps the most amazing is the woman wearing an “Orlando Survivor” shirt kissing her partner.

The campaign started in 2015 with this now-classic ad showing people kissing behind a giant X-ray:

More recently, they invited wrestler John Cena to make an ad for them: