Blue De Genes

BLUE DE GENES

Blue de Gênes is a denim label taking its inspiration from the origin of jeans: the history of jeans started in Genoa, Italy, more than 400 years ago. At that time, the harbour workers in Genoa used a robust fabric called “Geanes fustian”, made of Arab cotton, for working clothes and sailcloth. The material was dyed blue with indigo, very strong and thus well suited for work pants for these hardworking dockers and sailors.