Pedigree seeks to help shelter dogs with QR code initiative

NASHVILLE, Tenn. — Pedigree is encouraging Walmart shoppers to help feed homeless dogs by scanning the QR code on any package of Pedigree sold at Walmart with their smartphone.

Every QR code scanned represents one bowl of Pedigree food for dogs, which the brand will donate to an animal shelter (up to 500,000 8-oz. bowls).

The technology-driven initiative is part of the "Pets Love Walmart" month, whereby Walmart facilitates a dialogue about pet ownership by hosting weekly education demonstrations and displaying local shelter information on-shelf for ways to donate to a pet in need.

"This program is truly revolutionary because it marks a new frontier in generating awareness and support for the plight of shelter dogs," Pedigree senior brand manager Lisa Campbell said. "At Pedigree, our love for dogs is our driving passion so we were thrilled to facilitate yet another way people can make a difference in the life of a shelter dog. Scan a code, help a dog. It’s that easy."

Bayer HealthCare, Nick Jonas launch ‘Simple Inspirations’ contest

TARRYTOWN, N.Y. — In an effort to motivate and support newly diagnosed diabetes patients, Bayer HealthCare has enlisted spokesman Nick Jonas for its latest contest.

Bayer’s "Simple Inspirations" contest invites entrants to submit a 140-word piece — either lyrics, a poem or short essay — with an optional accompanying image that details inspirational thoughts they would share with someone recently diagnosed with diabetes. The contest, open to people with diabetes ages 13 years and older, will run until Oct. 3. Twelve runners up will receive a 2012 calendar featuring the inspirational thoughts and images from the winner and runner-up entries. The top inspirational thoughts and World Diabetes Day video will be posted on NicksSimpleWins.com. The grand prize winner will have the opportunity to meet Jonas at the Juvenile Diabetes Research Foundation’s Los Angeles Walk to Cure Diabetes. , Bayer said.

Jonas, who was diagnosed with Type 1 diabetes at 13 years old, said, "Through my work with Bayer, I am continually moved by the feedback I get from people who tell me that I’ve inspired them because of my diabetes. In turn, I am just as motivated by their diabetes stories. It’s important to me to give back to others and support the diabetic community with opportunities to learn about diabetes and how to live a full life in spite of it. Through this Simple Inspirations contest, Bayer and I invite people already living with diabetes to use creative expression to help motivate newly diagnosed persons to manage their diabetes properly."

Stop & Shop, Unilever donate $150K to Feeding America

QUINCY, Mass. — Stop & Shop has teamed up with Unilever to support the hunger relief efforts of Feeding America and its local member food banks.

The companies said that they are donating $150,000 to the organization, which will provide more than 1 million meals to families in need.

As part of the donation, Stop & Shop also is hosting Popsicle Parties and Stuff-A-Truck events. Through its Popsicle Parties, Stop & Shop will offer each customer a free Popsicle pop for every $1 they donate; while its Stuff-A-Truck events, which are held at various stores through the fall, invites customers to deliver canned and nonperishable food items to local food bank trucks. A list of participating stores can be found here.

"Stop & Shop is always exploring new ways to support the communities we serve," said Suzi Robinson, manager of public and community relations for Stop & Shop’s New England division. "This fall, through our partnership with Unilever, we’ve identified several ways customers can join us in our effort to fight childhood hunger."

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