3D Rendering and Packaging Animation

Using computer generated graphics to create a Packaging Animation using 3D rendering is a great method to visualize your concept FMCG packaging idea. In a resent project for a global brand leader. ConceptSauce, created some 50+ variations of a packaging concept. These were developed into Packaging Animation videos using 3D renderings. The animations were integrated into a survey script that gave respondents the ability to pick and chose the “right” combination of packaging for them.

This research using 3D Rendering and animation to visualize FMCG concepts, helped the client to showcase the new design idea and its key features digitally. These animations were also helpful for the client to understand how the real product would look like and its impact on the consumer.

Not only was 3D renderings and animations were used, also to this, the interactive 3D packaging design tool was integrated into the Survey to allow respondents to rotate and examine these 3D packaging ideas in real-time.