Apptimize Raises $4M in Series A Funding to Bring Revolutionary Iteration Speed to Mobile Apps

Apptimize Raises $4M in Series A Funding to Bring Revolutionary Iteration Speed to Mobile Apps

MENLO PARK, CA--(Marketwired - Feb 17, 2015) - Apptimize[1], provider of
optimization tools for mobile applications, announced today that it
has closed a $4 million Series A funding round led by Costanoa
Venture Capital[2]. The Series A round
brings Apptimize's total funding to $6 million, after a $2.1
million seed round in January 2014. The new funds will further
revolutionize the mobile development process by enabling product
managers, designers, marketers, and developers make instant updates
to their mobile app without having to code or redeploy their
app.

"Apptimize is leading and changing the way mobile apps are
optimized," said Neill Occhiogrosso, Partner of Costanoa Venture
Capital. "This is the reason why top companies like Vevo,
HotelTonight, Glassdoor, Strava, and Flipagram have chosen to
leverage Apptimize to iterate faster and with real user data."

Mobile is changing at an incredible rate, but mobile app
development is one of the slowest things out there. Apptimize is
solving this by letting mobile app development teams get continuous
data-driven deployment without sacrificing the native experience.
Traditionally, mobile app development is a slow process because the
development, QA, and deployment cycle take 6-12 weeks for a fast
moving app. In order to get faster iteration speed, some apps
have opted to integrate non-native components into their app (HTML)
at the sacrifice of performance and user experience.

"Apptimize cuts app iteration time down from months to minutes.
Now, mobile product mangers can push out a change instantly and
immediately start gathering data on whether or not that change made
a statistically significant improvement to the
app before spending weeks coding," said Nancy
Hua, Apptimize CEO.

"We've been able to move faster, iterate faster, and take a few
more risks," says Audrey Tsang, Director of Product at
HotelTonight.

"What made me excited about Apptimize was the ease by which we
could make a change to this new app that just got launched and
unlock the whole potential of building things more quickly," said
Jon Li, Senior Director of Product at Vevo.

About Apptimize: Apptimize is a high
performance, reliable way to optimize native Android and iOS
applications. With robust A/B testing, Instant Updates, and a
codeless installation process, Apptimize empowers anyone on a
mobile team to push changes to users in real-time and A/B those
changes without App or Play Store approvals. Apptimize also offers
a programmatic interface that enables app developers to test
anything they can code. Other key features include powerful
analytics, feature flagging, staged rollout, results segmentation
and filtering, and advanced targeting. For more information visit
www.apptimize.com[3].

About Costanoa Venture Capital: Costanoa
Venture Capital is an early stage investor focused on cloud-based
services solving real problems for businesses and consumers by
leveraging data and analytics. The firm's name originates from the
first inhabitants of Silicon Valley, the Costanoans, and harkens
back to the origins of entrepreneurship and venture capital in
Silicon Valley. Costanoa provides early stage entrepreneurs with a
combination of "rightsized" amounts of capital and value added
support from a high quality institutional partner. Current
investments include: 3scale, Alation, Datalogix, DemandBase,
Gamechanger, Grovo, Guardian Analytics, Inflection, Intacct,
iSocket, Kahuna, Lex Machina, LinkSmart, NovoEd, Return Path, Risk
I/O, StitchLabs, and VictorOps. The firm is headquartered in Palo
Alto, CA. For more information, visit http://costanoavc.com/[4]
read and follow on Twitter @costanoavc and @gsands.