Thousands line up for opening of Hawaii's first Microsoft store

By Diane Lee

Published: 2013.06.13 03:42 PM

Web exclusive

June 13, 2013

Photos: Kelli bullock

Thousands camped overnight at Ala Moana Center for this morning's opening of Hawaii's first Microsoft store. The line snaked from Bath & Body Works around the second-floor entrance of Shirokiya to the parking garage near Macy's.

Jonathan Adashek, Microsoft's general manager for communications strategy, says the company has been planning a retail store in Hawaii for three years.

"We've been working hard to get the right location for it and Ala Moana is the perfect spot," he says. "... We've got a lot of people in Hawaii who use our products, and it's an important market for our company overall."

Cyan Mezin says he'll enjoy his new Surface Tablet.

Nine-year-old Cyan Mezin spent the night in front of the new store with his mother Demery Mezin and sister Kayla Carroll. They arrived at 8 p.m. Wednesday, just two hours before the official 10 p.m. waiting time.

They were among the first 10 people in line when the store opened today at 11 a.m., which meant they were among the first 200 people to score concert tickets and a meet and greet with Neon Trees after the show.

"I'm mostly here to get tickets for my mom, because her birthday is coming up and I thought it'd be pretty cool to see Neon Trees, because that's her favorite band," Cyan Mezin says.