L'Oreal, Chanel and Nespresso pioneer 'carbon insetting'

Leading-edge companies striving for carbon neutrality often turn to carbon offsets to deal with the hardest-to-reduce emissions, such as those created by employee travel. According to Forest Trends (PDF) , hundreds of organizations purchase offsets as one component of their carbon mitigation strategies, investing in forestry, methane capture or wind energy projects unrelated to their businesses. But what if companies could support carbon offset projects within their direct supply chains? What if they could offset some portion of their carbon emissions by financing targeted forestry initiatives to bolster their supply chains and ensure reliable procurement of key natural ingredients? They can, through a new practice called "carbon insetting." Carbon insetting — essentially the process of planting trees in agroforestry systems — is a type of carbon emissions offset that’s ga...