Mastering Search

Search engine optimization remains one of the most powerful digital ways to increase visibility and drive new visitors to your Web property.

:: By Travis Bliffen, Stellar SEO :: Regardless of what you may have heard, inbound links are still one of the most important ranking factors. Earning links that your competition cannot easily recreate will give you a competitive edge...

By Marcus Howling, Web Talent Marketing Since the beginning of the online information age, companies have relied on one thing to grow their business. Search engines have also relied on the same thing to help them grow and provide users...

While Google still dominates the world of search, the recent success of Bing and Yahoo have proven Google may not have the stranglehold on search that it once did. With the hopes of building on their recent success, Bing Ads has announced...

As search marketers look to create and deliver the most effective ads possible it’s vital that they understand not only why there are underperforming but also how to reverse their performance. Bing Ads has recently announced...

As marketers look to start the new year off on the right foot they must understand how consumers are viewing their ads. IgnitionOne , a provider of digital marketing solutions, has released their latest report which details digital...

As Google looks to continue its dominance among search advertisers it has decided to eliminate one of AdWords Shared Library Features. The search engine juggernaut stated that with other recent upgrades to AdWords there are “more...

:: By Travis Bliffen, Stellar SEO :: As you know, SEO is a fast changing game and falling behind can spell disaster for your website. There are, however, a handful of tips that can help you stay on top of SEO this year. 1. Schema Markup...

:: By Ben Oren, Dynamic Search :: Google is the Internet’s undisputed number one destination. It is the hub where most Internet usage begins, and many users couldn’t imagine navigating the vast information highway without...

:: By Ryan Clutter, 1SEO.com :: As 2014 has come to a close, we’re beginning to look forward to the year ahead. Yahoo has seen dramatic changes in its approach as a search engine mogul, and could be in store for a record-setting...

:: By Travis Bliffen, Stellar SEO :: As many of you know, Google Authorship was launched by Google to give credit to individuals who were influential contributors within a certain niche. Even those who didn’t do a lot of writing...

Thanks in great part to its new deal with Mozilla, Yahoo has accomplished what many thought impossible – growing its U.S. search share. Yahoo! grew its search share in the U.S. from 8.6 percent in November 2014 to 10.4 percent...

:: By Ryan Chester, AnnexCore.com :: Imagine if the Amazon River was filled with gold and you could divert it to your backyard. Well that is what YouTube has recently become, a goldmine of traffic. It offers a great opportunity to...

By this time in January most people have created a resolution or two – often focusing on their waste lines or bottom lines. Many Internet professionals, however, shouldn’t let the opportunity pass to resolve to improve...

:: By Travis Bliffen, Stellar SEO :: If you are looking for a way to get some contextual links and social signals for your website, Tumblr is a platform you shouldn’t overlook. Tumblr is a unique hybrid site that is as much a...

While the Internet has expanded the opportunities for merchants to sell abroad, it's also created increased opportunities for merchants to localize their efforts. As merchants angle themselves to take advantage of local search’s...