New Bachelor’s programme in Marketing Management at Hanze UAS

Hanze University of Applied Sciences, Groningen will begin to offer a new undergraduate programme in Marketing Management as of September 2016. The study will be taught in English and will take 4 years to complete.

Why Marketing?

Economics and business knowledge isn’t enough to build a successful enterprise. Being familiar with customer needs and having the communication skills necessary to establish relationships with business partners is also a key component. A solid business strategy needs to be developed as well. These are the aspects of business that marketing achieves and that is why it is the driving engine behind any company.

The new Bachelor’s programme in Marketing Management at Hanze UAS, Groningen will aim to prepare students for a professional career in the Marketing field. Students will study in a diverse community at Hanze’s School of Marketing Management. Besides Marketing, study curriculum will include modules in Business Communication, Economics, Consumer Behaviour, Sales, English, and a choice of one foreign language. Students will also sharpen their skills by completing two internships during years 2 and 4.

The programme’s graduates will receive a Bachelor of Business Administration degree and will be prepared to work in any international company or organisation.

Why Hanze UAS?

Hanze University of Applied Sciences, Groningen is the largest professional university in the north of the Netherlands. It hosts 27,000 students from all over the world.

In the Elsevier ranking for 2015, Hanze UAS took 2nd place overall in the country. The Keuzegids HBO ranking placed it in 3rd position among the larger Dutch universities of applied sciences.

Hanze’s students study in Groningen which has been named the best student city in the Netherlands, according to students. It is a city with a significant young population as 57,000 of the 200,000 inhabitants are students.

To see more details regarding the Bachelor’s programme in Marketing Management and how to apply, please visit the Hanze UAS website.