ACSI's director of research seemed aghast when he told CNN: "Normally when we see that kind of a gap, it's a company so large it has monopoly power, like Walmart or McDonald's."

He worries that Abercrombie, which isn't that big, is in trouble.

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Why this company is now America's most hated retailer

FILE - In this file photo made Wednesday, Nov. 11, 2009, a shopper holds a shopping bag in front of an Abercrombie & Fitch store in Portland, Ore. Abercrombie & Fitch narrowed its loss in the first quarter Tuesday, May 18, 2010, as sales improved in the U.S. and overseas, but the retailer lost more money than analysts expected as it made less money on some sales.(AP Photo/Rick Bowmer, file)

SAN FRANCISCO, CA - AUGUST 26: Pedestrians walk by an Abercrombie & Fitch store on August 26, 2015 in San Francisco, California. Abercrombie & Fitch reported better-than-expected second quarter revenue falling to $817.8 million from $890.6 million one year ago. Analysts had predicted $811 million in revenue. (Photo by Justin Sullivan/Getty Images)

Holiday shoppers walk past a billboard for an Abercrombie & Fitch store, Wednesday, Dec. 9, 2009 in New York. Investors are hopeful that a report Friday on retail sales will show consumers are opening up their wallets this holiday season. (AP Photo/Mark Lennihan)

SAN FRANCISCO, CA - AUGUST 26: Pedestrians walk by an Abercrombie & Fitch store on August 26, 2015 in San Francisco, California. Abercrombie & Fitch reported better-than-expected second quarter revenue falling to $817.8 million from $890.6 million one year ago. Analysts had predicted $811 million in revenue. (Photo by Justin Sullivan/Getty Images)

** FILE ** In a file photo a shopper carries an Abercrombie & Fitch shopping bag after purchasing items in one of the company's New York stores Tuesday, Aug. 16, 2005. The Commerce Department reported Friday Oct. 28, 2005, that economic activity expanded at an energetic 3.8 percent annual rate in the third quarter, providing vivid evidence of the economy's stamina. Growth in the third quarter was broad-based, reflecting brisk spending by consumers, businesses and government. (AP Photo/Mark Lennihan)

Shoppers walk past an Abercrombie & Fitch Co. store at the Roosevelt Field Mall in Garden City, New York, U.S., on Saturday, Nov. 14, 2015. The Bloomberg Consumer Comfort Index, a survey which measures attitudes about the economy, is scheduled to be released on November 19. Photographer: John Taggart/Bloomberg via Getty Images

Bare-chested models pose in front of the Abercrombie & Fitch shop on the Champs Elysees in Paris Thursday May 12, 2011, as of the promotion of the opening of the new U.S. brand shop in Paris.(AP Photo/Remy de la Mauviniere)

Shoppers walk past a billboard for a soon-to-be opened Abercrombie and Fitch store outside a shopping mall on Thursday Aug. 18, 2011 in Singapore. The city-state's Prime Minister Lee Hsien Loong warned Singaporeans in his recent national day address that economic problems in the U.S. and Europe pose a serious risk to world growth which could lead to another recession. (AP Photo/Wong Maye-E)

A window at the Abercrombie & Fitch flagship store on New York's Fifth Ave. is shown Tuesday, Jan. 24, 2006. The teen retailer, based in New Albany, Ohio, reported Jan. 5, 2006 a 37 percent increase in sales for 2005. (AP Photo/Mark Lennihan)

Pedestrians walk pass a giant display ad for the retailer, Abercrombie & Fitch, on Saturday, May 14, 2005 on New York's Fifth Avenue. Abercrombie & Fitch is expected to release earnings after the market close on Tuesday, May 17, 2005. (AP Photo/Kiichiro Sato)

**FILE** In this Feb. 13, 2006, file photo, shoppers walk past the entrance of the Abercrombie & Fitch clothing store in Des Peres, Mo. On Friday, the Commerce Department reported that retail sales dipped 0.1 percent after edging up by the same amount in May. (AP Photo/James A. Finley)

FILE - In this May 25, 2011 file photo, an Abercrombie & Fitch employee, center, poses for photos with two customers at the entrance to the company's Fifth Avenue store, in New York. Abercrombie & Fitch Co. said Wednesday, Aug. 17, 2011, its second-quarter net income rose 64 percent, boosted by higher demand for its preppy fashions in the U.S. and Europe.(AP Photo/Mark Lennihan, File)

It's even put clothes back on its topless chaps. It's also trying not to throw a vast logo into everyone's face and onto every piece of clothing.

Stunningly, it's even allowing young human beings who aren't stunningly attractive to work in its stores.

This is, indeed, a revolution.

But in fashion, revolutions come and go like seasons. In seasons, in fact.

There might be something more, however.

Thin is the line between exclusive and exclusionary. It was all very well when Abercrombie at one point installed velvet ropes outside, forcing people to actually queue for its wares and dream of being inside the dark, forbidden place where the loud music was playing.