The report continues to echo some of what I have been saying: “With the next iPhone application performance is likely to become even more impressive. Why?” (I paraphrased there).

Why, indeed?

Why has Apple made such an effort to bring as huge a chunk of its iPhone user base across to super fast 64-bit chips? Why is it investing so much in making sure this kind of performance exists in 6-series and iPhone SE smartphones?

Look into yourself and you know Apple isn’t doing this for bragging rights. The company seldom brags. This means it’s seeding the market for a reason.

I think we will learn a little more about what this reason might be in a couple of weeks when the company introduces iPhone 7. But I feel we will see the true rationale behind ensuring iPhones made in the last two to three years are better app devices than available anywhere else next year, when Apple celebrates ten years of iPhone with iOS 11.

VR?AR?AI? Speculate away, people, because I think you have a right to.

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The real-world speed test videos of the almost one year old iPhone 6S vs. the brand new Galaxy Note 7 should be watched by everyone who focuses on hardware “spec” numbers, and who completely ignore real world “performance”.

If large specification numbers were all that mattered to someone looking to buy a $100,000 vehicle, faced between the prospects of choosing a Ferrari or a garbage truck, they would choose the garbage truck, because the garbage truck has: a larger, more powerful engine; larger wheels and tires; much larger wheelbase; much more storage capacity; larger gas tank; etc.

However, if they were more concerned with “performance”, the Ferrari would be the obvious choice.

Kind of like partisan politics. Hillary could be clubbing baby seals on a beach on live TV, and I guarantee people would still vote for her. They would make some excuse, but because she’s “their” candidate, they would still vote for her.

Blad, sorry to say, but you’ve got the wrong candidate for this caricature! You know that if Hillary did anything like that, she would turn off much of her base greatly. They’re far smarter, better educated, and more skeptical of her already than those on the other side.

No, it’s Trump who would be out pummeling seal babies, his most devoted fans cheering that at long last people weren’t being politically correct (because, after all, worrying about animal cruelty is only trying to be PC!). Trump has already bragged he could shoot someone on 5th Avenue and his legions would still support him.

He’s also, like Samsung, running on phony Big Data claims (net worth! ) and loses out where it really matters– treatment of workers, contractors, delivery on a good experience, etc.

Most people seem oblivious to the fact that all Android devices have to compete on specs. They run similar versions of Android. They can’t demonstrate minor differences between each of their versions of Android as fragmentation is considered a weakness by most. So hardware specifications is what is left for them. That gives a nice specific number to compare to (though very misleading). Since this is how they market their product then engineering has to support that marketing plan. That means a constant churn of devices for the sole sake of increasing specs for that marketing.

Apple has their own OS and hardware so their marketing has always been focused on what “the whole system” does rather than any particular part. They have also take a longer strategic view of where they will be going with a product rather than short term view as most.

Specs are really a silly way to say you have a superior product. Unless you are going to be changing your phone every three months you will spend most of your time behind the spec curve.

This afternoon there is an article on Mashable, written by an obvious Android fan, who is basically trying to convince the world (and himself) that: Yeah, so what, a smartphone’s performance and speed launching complex apps isn’t really important anyways. (Yeah, sure! ;-))

Anyone who owns an expensive high end smartphone knows that performance is VERY important!

Unless you actually enjoy wasting your time waiting for apps to load on your smartphone, and looking foolish to your friends who ask you why it is taking so long for your apps to load, this video SHOULD be a wake up call to ANYONE… Including to the author of that insipid Mashable article.

I saw that article ViewRoyal, and I also noted that other than being a little wrong headed the writer was also particularly OTT in the way he expressed himself. It’s silly season and Mashable must of needed some clicks… It’s hard to make money from ads these days I guess 🙁

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