Two Gold Awards for Zoom Media & Marketing
and LocaModa at Digital Signage Expo 2010
Content and Apex Awards for Interactive Social Media & Digital OOH Programs
Digital Signage Expo 2010
March 04, 2010 12:48 PM Eastern Time
LAS VEGAS & NEW YORK--(EON: Enhanced Online News)--The Digital Signage Expo has announced that
Zoom Media & Marketing, a leading provider of targeted and digital out-of-home media programs for brand
advertisers, and LocaModa Inc., a company at the forefront of extending social media beyond the web, have
together won a Gold Apex Award and a Content Award for two different advertising campaigns.Zoom and
LocaModa are the only digital signage media companies that received both honors.
“We were extremely lucky to be working with our clients at VH1 and their agency partners at Carat and
Posterscope, as well as our clients at TBS and their agency Turner Media Group,” said Dennis Roche, President of
Zoom Media & Marketing.“Without their foresight, creativity and willingness to blaze a trail in new media
innovations, we would not have been able to deliver these two great programs.”
The Apex Award is given annually by the DSE in honor of “innovation in the development and deployment of
technology in the global digital out-of-home industry.”Zoom and LocaModa received this recognition in the
Hospitality category for a campaign to promote TBS television network’s nightly talk show hosted by George
Lopez, “Lopez Tonight.”Tweets from Lopez’s loyal and vocal fans were dynamically featured on the digital screens
in Zoom’s network of bars and restaurants, while simultaneously being showcased on a digital billboard in Times
Square as well as on the Lopez Tonight website.
Zoom and LocaModa received the DSE Content Award for Best Experiential Content in the Interactive
category.The winning campaign was on behalf of VH1’s innovative program, “The Great Debate,” and featured a
groundbreaking interactive initiative that enabled audience participation via Zoom’s network of digital out-of-home
media locations, the TV broadcast, VH1.com, Facebook, and Viacom’s massive HD screen in Times
Square.LocaModa’s social/mobile platform was used to bridge all media channels into a cohesive campaign that
published and displayed user-generated content in real-time, while also providing the client with granular metrics
detailing interactions from all input modes.
“These winning campaigns helped TBS and VH1 leverage the passion of their fans and viewers in groundbreaking
extensions of social media into the digital out-of-home space,” said Dan Levi, SVP Digital Media and Strategic
Partnerships for Zoom.“Working with our partners at LocaModa, these campaigns illustrated the opportunity that
comes from connecting social media and digital out-of-home in a creative, innovative manner that can enhance
brands’ engagement with their consumers.”
“Zoom’s digital network provides a fantastic platform for interactive, social media driven marketing campaigns,” said
Stephen Randall, CEO of LocaModa.“Their digital network, coupled with our place based social media platform,
allows brands to engage consumers across channels and measure the results of leveraging real time social streams in
an ad friendly environment.”
About Zoom Media & Marketing
Zoom Media & Marketing operates indoor networks in over 10,000 venues including fitness centers, indoor soccer
facilities, bowling centers, family entertainment centers, restaurants and nightclubs that reach active consumers. Zoom
also has an in-house event marketing and promotion department that constructs custom media placements and
marketing programs. With over 25,000 digital screens and over 55,000 billboard locations Zoom reaches over 100
million monthly viewers.Zoom is owned by the de Gaspé Beaubien family and ABS Capital Partners. For more
information, please visit www.zoommedia.com.
About LocaModa Inc.
LocaModa turns screens that people normally ignore, into screens they can't resist.By connecting digital networks
with social media and mobile messaging, LocaModa enables over 100,000,000 people in thousands of venues, high-
traffic public spaces, at events and on websites to interact with their environments - and brands - in ways never
before possible. LocaModa’s place based social media platform combines the reach of television with the
interactivity and measurability of the Web. LocaModa is a privately held company headquartered in Cambridge,
MA.
Contacts
Zoom Media & Marketing
Dennis Roche, 212-994-4510
President & COO
droche@zoommedia.com
or
LocaModa Inc.
Stephen W. King, 617-755-9217
VP Sales
swking@locamoda.com
www.facebook.com/swking
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