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New Media Marketing: Research (Seminar) - Bachelor iBWL

After the successful participation in this module, students are able to understand essential concepts, theories, and methods of new media marketing research. In particular, they understand how to apply scientific methods to conduct basic research in new media marketing. Students are able to gather, evaluate, and interpret research articles and other relevant information to derive scientific statements, arguments, and hypotheses. They are able to formulate research questions and to write basic research papers. Students can apply their knowledge on scientific methods to any research problem beyond this module. Overall, students are able to apply scientific methods to develop scientific statements and to defend their position towards experts and others.

The number of participants in this seminar is limited; an application is obligatory. Please apply until October 22, 2017 using the seminar application form. Note that incomplete applications will not be processed.