TIDAL x The Beatles

TIDAL x The Beatles August 11th, 2016hyperhousecreate

Client:TIDAL

Industry:Entertainment

Description:For the first time ever, The Beatles catalog was made available to be streamed in high fidelity. For the launch, we worked with TIDAL to create a full 360 marketing campaign, including a Times Square takeover on 39 screens simultaneously on Christmas Eve, a 30-second commercial spot that aired on network TV, and various other out-of-home advertisements.