Growing up is tough. And it's even tougher when you have a famous name. Take it from a girl named Beyoncé, for example. The shy student was photographed by Humans of New York on April 4 and shared her story of growing up under the shadow of the famous Mrs.

It was always weird that Snapchat exposed who you snapped with most in the " Best Friends" list, so today the app is ditching that for a new private way to see who you're closest to. Only you will see these new Friend Emojis on your screen of incoming snaps.

Madonna the Millennial is upping her social media game to the next level. Not satisfied with having premiered her last music video, "Living for Love," on Snapchat Discover earlier this year, the Queen of Pop has announced that her next video will make its debut on the internet's premier music outlet: Meerkat.

Even the best prank ads can sometimes leave you wondering: Were those real people or actors? That isn't a problem in Chevrolet's entertaining new campaign, which includes what so many other prank campaigns with real people bafflingly omit-big, blaring on-screen text confirming these are indeed "Real people.

When advertisers want more solutions and placement options for their products, social media networks listen and implement. Twitter is the latest social media network to offer a new feature for advertisers and we're sure it will be met with success. Also Read: Tinder Welcomes Its First Ads Twitter has just debuted a new format that allows...

Mcgarrybowen created the spot, which is called "the endless road" and breaks on TV in the UK today (7 April). The ad opens with the Honda car driving along a winding mountain road. The camera zooms in and the same scene is repeated over and over as the voiceover explains, "the road to better never ends".

Instagram has added Colors and Fade options to the Android app, ahead of iOS, which gives you even more customization options. As though there was any shortage of filters and options to change the look of your selfies or food pictures, Instagram has added two new options to the app.

What better way for an automaker to communicate performance, longevity and a never-ending commitment to quality than with an ad that itself never ends? Honda and mcgarrybowen London have made just that for the 2015 CR-V, following up 2013's gold Lion-winning "Illusions" ad with another spot based on an optical illusion.

Today, Instagram released a few new features, including a color tool and a fade tool in the photo editing interface. They also added the option for users to get notified when specific accounts they follow post something on the network: Introducing Post Notifications: Get notified when your favorite accounts post a photo or video.

Imgur has been adding a slew of functionality to its platform recently and today it's introducing another feature that will be particularly handy for bloggers looking to share some GIFs and cute animal photos: embedded images. You'll now see a new embed link on Imgur posts (under 'Post Options') that'll provide you with some code you can paste onto your site.

Getty Images has launched Boards, a new feature that makes it easier to curate and share on its collection of more than 60 million royalty-managed photographs. Boards replaces Getty's traditional Lightbox functionality, and lets you collect images and share them with colleagues and clients without requiring them to sign in.

Google Moderator, a tool for crowdsourcing and ranking user-submitted questions for online and offline events, is shutting down on July 31. The service, which launched in 2008, survived various "spring cleaning" rounds over the years. It was occasionally used by the White House and featured prominently during the 2012 presidential election.

Finding the perfect free stock photo ... what a feeling! It's like finding a black pearl in an oyster, or like finding a golden Chachapoyan fertility idol in a booby-trapped Peruvian temple (hat tip, Indiana Jones). Why is it so rare to find a free stock photo that's the perfect fit for your blog post, email, or other piece of content?

Zlatan Ibrahimovic is a truly unique human being. Forget the astonishing numbers, stats, trophies and achievements of Cristiano Ronaldo and Lionel Messi. Zlatan is the only footballer on Earth who can honestly say he does things differently to anyone else. Dealing with referees, handling the press, performing acrobatic overheard kicks ...

Lane Bryant's new #ImNoAngel campaign is sexy as hell. The video features gorgeous plus-size models sporting bras and panties from the new Cacique by Lane Bryant collection. The 30-second spot is done in black-and-white and without any music (it feels the tiniest bit empty without it), with a few sound bites from the models, who all declare that they're no angels.

Are you following adidas on Instagram? How about Twitter? Facebook? If you answered yes to any of these questions then adidas' 5-year plan to boost up their following is already on its way to success. The Three Stripes wants to double their 135 million user following across all of their social media platforms including IG and Twitter, by 2017.

Advertisers Will Pay If People Click on Cards But Skip the Spot For five years, YouTube's skippable TrueView ads have let people push past an advertiser's spot to get to the videos they want to watch without brands being charged for the slight.

Benjamin Karsch is no stranger to larger-than-life CMO jobs. Procter & Gamble, Kraft, Johnson & Johnson, Cigna-Karsch has run the marketing for all of them. But Karsch (whom everyone calls Benjy) has quite a task ahead of him at Revlon, which hired him as CMO in February.

Drunk-driving messaging is a naturally fruitful creative area for any taxi or car-service company, and Uber has produced a very cool campaign around the topic with this curbside breathalyzer in Toronto. A sidewalk kiosk-dreamed up by agency Rethink and built by design and fabrication studio Stacklab-functions as a typical breathalyzer.

Sometimes not even a single picture is enough for advertisers to convey their message. That's why Instagram added a new ad unit last month designed as a digital analog to the multi-page print magazine spread. In each so-called carousel ad, advertisers can include up to four photos that people can swipe through as well as a link to a dedicated landing page.

It seems far-fetched - until it's not. Sometimes you actually want to pull a still image out of a video. Taplet, which was released today, is a free app for iPhone that lets you either shoot a video or pull in a previously shot video from the Camera Roll.

Facebook is bringing Messenger, its standalone messaging tool, to the Web. The social network unveiled a Web version of Messenger on Wednesday, a way to chat from a browser tab on a desktop computer as you would using the Messenger app.

Twitter today announced that it will now showcase trending topics under the search page on its mobile apps. You can see the update by clicking the search bar and seeing all the "Tailored Trends" along with a short description of each topic.

YouTube's forthcoming paid subscription offering is rapidly taking shape, and is expected to become available within the next few months, sources familiar with the matter tell The Verge. The company told creators of popular channels today that the offering, which does not yet have a name, is coming soon.

Google Calendar for Android users will be happy to know that the company has decided to add month view back to the app after users requested (i.e. complained) for the feature's return. In a Google+ post, the company announced some new updates that will arrive over the next couple of days, including event color codes and the option to switch views from navigation drawer.

The nominees for the 19th annual Webby Awards were announced yesterday, along with voting for the People's Choice awards. This year's nominees include Vice, Tinder, Vine, Refinery29 and Tumblr. Voting will remain open until just before midnight on Thursday, April 23rd.

For a campaign that's five years old, Snickers' "You're Not You When You're Hungry" is having quite the creative renaissance this year. The Super Bowl ad was fantastic (as was the New York City billboard that teased it). The Medusa ad on the back cover of Sports Illustrated's Swimsuit Issue was inspired.

The Google Play store is full of app these days, but not all of them manage to retain active users over a long period of time. To do so requires offering a uniquely useful service, and Facebook owns three out of the four most long term popular apps, according to data collected from Quettra's study of 75 million Android phones and published by The Information.

There was enough snow this winter, and spring, that agencies started making ads with it. At least, Lapiz did in this fun campaign for the Mexico Tourism Board. After an unexpected springtime snowstorm in Chicago, the agency called on local street artist NosE Lanariz to make some outdoor ads from the stuff-as you can see in the video below.

The so-called "toys-to-life" category is about to get an enormous jolt, as Lego and Warner Bros. Interactive have announced their upcoming Lego Dimensions game-and teased it with this entertaining five-minute short starring Batman, Gandalf and Wyldstyle. And Joel McHale.

Sprite has shifted its creative business in the U.S. again-this time to the New York office of Wieden + Kennedy, according to sources involved in the decision. W+K, a Coca-Cola roster shop that already works on Coke and Powerade, becomes the fourth agency in three years to handle the brand domestically.

Truly the bounty of technology's cup overfloweth. Cannabis smokers of the world wishing they could share their buzz with others can do so via an anonymous geolocation app called Who Is Happy, on iOS and Android.

Professional network LinkedIn is getting into the professional skills education market in a big way: The social company purchased Lynda.com, the online learning company founded in 1995 by technical skill instructional book author Lynda Weinman and co-founder Bruce Heavin.

Twitter is testing yet another interesting new feature; some brands are now able to pin their apps directly to their Twitter profiles in its iPhone app. The change was spotted by a tipster on profiles of some verified business accounts including Periscope, Vine and Uber.

The viral success of Groupon's Banana Bunker post on Facebook appears to be rubbing off on other brands. See, for example, Ikea Singapore-which has started a whole new Facebook thread clearly with the intention of replying comically to everyone it can. The post asks people to send questions about how they might improve their bedroom and bathroom areas.

Instagram and Facebook are more entwined than ever, especially for advertisers, who now have a potentially powerful new marketing strategy-using video ads on one to drive sales on the other. Stuart Weitzman, the fashion brand, is one of the first marketers to buy video ads on Instagram, and then send product posts on Facebook to a custom audience of people who viewed the ad.

How do you get the attention of the hordes of young men who watch live streams of video games on Twitch? If you're Old Spice, you try a goofy marketing stunt. The men's grooming brand - best known for its ludicrous advertisements and pungent fragrances - has hired a "nature man" to wander around the woods and do whatever the internet pleases.

Carlsberg is continuing the "If Carlsberg Did" meme with "If Carlsberg did Supermarkets", a television and online commercial launched in February. Showcasing Carlsberg's commitment to delivering the finest quality in everything it does, the advertisement visualises the dreamy scenario of a Carlsberg supermarket - "Probably the best supermarket in the world".

The button began its life as an April Fools' joke, but 10 days later the community surrounding the Reddit social experiment is still going strong. On Friday morning, the community reached a new milestone, as users started earning coveted yellow flair. The previous sentence probably didn't make much sense to you.

LinkedIn has been betting big on content over the past year, and its latest product underlines the professional social network's direction. Elevate is a new tool for companies to curate content and push it to their employees to share on LinkedIn and Twitter.

This year's Effie Effectiveness Index also breaks down the most effective agency networks and holding cos. Coca-Cola, WPP and BBDO are among the most effective global marketers, based on the latest Effie Index. The 2015 Effie Effectiveness Index ranks marketers, brands, holding groups, agency networks and individual agencies is based on 3,136 finalists and winning entries from worldwide Effie Award competitions last year.

http://www.prdaily.com/Main/Articles/6ed870c3-2550-4063-a9f9-ff17f6d41056.aspx | How to measure the effects of 'influ...

According to this year's Social Media Marketing Report, the area most marketers (68%) want to learn about when it comes to content is how to create original visual assets . One reason for this could be the explosive growth of Facebook advertising.

Est. reading time: 36 minutes There are thousands of articles that have been written about ways to grow your social media following (some of which by myself), but one of the things that most articles fail to cater for is actually growing them from nothing.

If you have read my previous post about the latest news from Facebook about the decreased organic reach of page posts, you know I have a pretty strong feeling about this topic. It's been hotly debated on multiple platforms for a while now. The question being is Facebook still worth it for marketers?

If the concept of social media ROI feels rather enormous, you're not alone. I am amazed-and sometimes astounded-at the breadth of the topic. So that's made the exercise of writing a "delightfully short" guide to social media ROI all the more fun and challenging.

Fifteen years ago, the provocative musings of Levine, Locke, Searls and Weinberger set the stage for a grand era of social media marketing with the publication of "The Cluetrain Manifesto" and their vigorous declaration of "the end of business as usual."

Odds are you read that headline and clicked on this link with the thought, "Of course social media has changed public relations." You know what, you're right. But stick with me. It's been slightly more than a year since I left the world of journalism and began as a PR pro.

On April 11, 2012, Zeddie Little appeared on Good Morning America, wearing the radiant, slightly perplexed smile of one enjoying instant fame. About a week earlier, Little had been a normal, if handsome, 25-year-old trying to make it in public relations.

How does your audience decide what it wants to click, share, favorite, and purchase? Understanding a bit of behavioral psychology can go a long ways toward a better understanding of your audience and why they do the things they do on social media and on your website.