A part of this case competition, students will use IBM Watson Analytics to analyze Social Media Data about Drake, Taylor Swift’s, and J. Cole’s to determine their suitability to be an official spokesperson for the UN. The students must use the data to convince a panel of judges which of the three entertainers can best drive awareness about the United Nation’s 13 Sustainable Development goals.

Jenna Jacobson, a researcher and project manager at the Social Media Lab, will be joining the competition as a judge.

If you are a student at Ryerson and interested in joining this competition, please follow this link to register or click the RSVP button below.