Cain was, in fact, able to successfully pinpoint “with pitiless accuracy” the locations of thousands of Ashley Madison Canadian users. In those terms, the project was a success. But sadly, the project illustrated pitiful personal data security failures of Ashley Madison users. Cain reported that ninety-five percent of the total of male Canadian Ashley Madison subscribers failed to turned off the GPS setting on their phones.

Ninety-five percent of users with something serious to hide– something serious enough that they took all kinds of other evasive measures such as using fake names, fake addresses and disposable credit cards--did not take the simple step of disabling the GPS location settings on their cell phones.

Cain mapped the location data of a user calling himself “GTA” to a house in “suburban Toronto with a young tree out front. . .” He was also able to identify and map the fact that “over 1,200 Ashley Madison users saying they were men seeking men were logging in from conservative Muslim countries,” where having this information made public could result in prison, flogging or death.