At FitFlop, we believe that when your feet feel great, you FEEL LIKE YOU can DO anything.

In 2006 FitFlop founder Marcia Kilgore set her mind on a mission - to create the most comfortable footwear in the world. Collaborating with two British biomechanists she created a triple-density MICROWOBBLEBOARD(TM) midsole, and launched it in our first FitFlop sandal.

Over twenty million pairs have been sold since we first started making shoes. (And we're repeatedly told - by happy customers - that we make the most comfortable footwear in the world.)