Expectation for Multi-Channel Experiences

One of the most recent retail logistics trends is an expectation of customer experience. The growth of the internet and social media has led to the development of multi-channel experiences.

Retail stores can have a website, blog and social media profiles to interact with customers.

You can use your store’s various platforms to connect with your customers in different ways. Of course, you want to get them to your website to buy from you.

Social media channels and blogs are a great way to get people to your website.

However, you also want to make the customer experience as seamless as possible across platforms. The need for cohesive branding is essential to getting customers interested and convincing them to buy your products.

You don’t want to have a ton of followers on Facebook who love your content only to find that they don’t click through to your website.

In 2020, the multi-channel experience can make or break a sale. As you plan your content and marketing strategy, make sure you think about every platform you have and use them well.

Online eCommerce

Especially with the pandemic, 2020 is shaping up to be a year of online eCommerce. Whether people can’t leave their homes to shop or don’t want to, online shopping has become extremely popular.

Selling products online allows you to reach a broader audience without having to manage multiple physical locations.

As a business owner, you can put more time and resources into other tasks. Online eCommerce is one of the best retail logistics trends, especially for smaller stores.

All you need is a place to store your inventory and a good set of software to manage sales and orders.

Customers also benefit from eCommerce because they have more flexibility. They don’t have to get out and go to a store to buy a new item or restock an essential.

If you have a following on social media, you can use that to draw people in. Share what you’re offering, and demonstrate its value. With video marketing also on the rise, there’s no better time to demonstrate products in your online store.

However, many online stores have to worry about international shipping.

International Shipping

As more companies are opening online stores, they’ve also started taking orders from other countries. Shipping internationally is one of the current retail logistics trends, and it can be an excellent way to increase your customer base.

However, as you set up your plan, you should consider DDP shipping, which is short for Delivered Duty Paid.

If you ship products, you will have to pay for duties, customs fees and taxes. As the product crosses international borders, you will rack up such fees depending on the country.

DDP is a great way to take the stress off your international customers. If you don’t cover those costs, your customers could end up with a much larger bill than they expect.

Of course, you will need to plan for these costs when charging international customers. However, it can be an excellent strategy for getting repeat customers.

Whether you’re working with customers across the border or on the other side of the world, you want to make things easy. People don’t want to have to work hard, especially when they have to pay.

As international shipping becomes more common, selecting the right method can make or break online stores.

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