Super Bowl is famous for it’s highly anticipated commercials, from funny to touching ads, millions tune in to enjoy them. This year Google pushed people to tears with their 90-second spot that tells the story of an elderly man who keeps memories of his late wife alive through Google products.

Their commercial called “Loretta” helps remind the elderly man through Google Assistant how his wife used to hate his moustache and how she snorted every time she laughed. Google says that the ad is inspired by a real story of a Google employee’s grandfather, who even did the voiceover the commercial.

Google first debuted its Super Bowl commercial in 2010 called “Parisian Love,” that showed an American finding love in Paris using Google. It was also inspired by a true story. Both stories are powerful and show exactly how Google products can have a positive impact on people’s lives, every day.