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When Justin Rose was spotted playing the FLAT CAT putter grip from Lamkin earlier this year, we heard a few whispers that it was installed the ‘wrong way’. We’re happy to respond to those reports with an emphatic declaration that there are 40 different ways you can grip a FLAT CAT and they’re all considered perfectly RIGHT.

With five different sizes, two angle options for installation and four grip techniques from saw and claw to left hand low and traditional, the versatility of this grip is unparalleled. FLAT CAT truly is a revolutionary putter grip that kicks orthodox to the curb and offers a myriad of gripping options for every golfer’s putting style.

Take another look at Justin Rose, whose credentials as one of the world’s best golfers speak for themselves. He switched to the FLAT CAT Svelte earlier this year and opted to install the grip with the flat sides positioned perpendicular to the club face. Each parallel plane, no matter the installation angle, gives you the feeling of SQUARE in the palm of your hands. How you grip the two flat sides purely depends on preferred feel, but the results are enviable either way.

Bob Lamkin, CEO and President of Lamkin Grips, has seen hundreds of so-called ‘revolutionary innovations’ in golf and knows better than most what works and what doesn’t: “It’s incredible. This grip is allowing me to have much better distance control on long putts and the confidence on short putts because my stroke is so much more consistent. I’m making more 10 foot and in putts, and my 3 putts are nearly eliminated.”

Bob continues his praise, ”FLAT CAT is adaptable to every golfer’s putting style, it’s incredibly versatile. I’ve found a phenomenal fit for my traditional grip and confidence in my saw or claw. You’re able to test techniques and find what truly works best for you.”

Snap, crackle, and pop. The famous cereal jingle isn’t a sound you want to hear during a round of golf, especially when it’s coming from your joints. For the millions affected by arthritis, it is unfortunately--a much too familiar struggle. And, the chronic pain and stiffness caused by arthritis can prompt an early (and unnecessary) retirement from their favorite sport. We’re happy to report that joint pain doesn’t have to mean the end of your game.

Pain, swelling, and limited movement are all symptoms of arthritis that, with over 100 different forms, can range greatly in severity and vary by diagnosis. But with each differing case, treatments to improve the chronic condition follow a similar protocol: take an anti-inflammatory to relieve pain, place heat or ice to reduce swelling, and engage in consistent exercise to preserve mobility. This is where your game comes back into play. Golf is an ideal activity for increasing strength, balance, coordination and improving range of motion, making your time on the course an important part of effectively treating your arthritis.

While playing golf may benefit your health, it likely doesn’t alleviate your discomfort. To make your game as comfortable as possible, start by rethinking your grip. For arthritis in your hands, you’ll benefit from a looser grip on your clubs. Try using an oversized grip on one club to get a better feel for this ‘open’ grip style. Lamkin also designed their Arthritic golf grip to help promote a looser, open hand position. It features a larger profile and a unique “nubbed” texture to encourage a light pressure grip, requiring less of a closed grasp around your clubs.

“Less arthritis pain, better feel!”, writes a recent golfer after switching to Lamkin’s Arthritic grip. The feedback is nearly unanimous, golfers with joint pain absolutely benefit from changing their grip. With Lamkin’s relentless focus on providing golfers with a more comfortable playing experience, this feedback is music to our ears…and certainly a much nicer sound than that old cereal jingle.

Is it possible David Bowie and Queen were singing about grip pressure in their iconic “Under Pressure” tune? Highly unlikely, but we recommend listening to the classic hit while reading the following blog just to get in the spirit. Playing yet? Good. Now let’s talk golf. Specifically, how one of the most important and often overlooked fundamentals of your game is THE IDEAL GRIP PRESSURE.

Why is slight grip pressure so important? How you grip your golf club is the first piece in a long, winding line of dominos. Too much grip tension tips over that first domino, leading to tension throughout your arms and shoulders, ultimately inhibiting momentum and reducing swing speed. Using the ideal light pressure grip is fundamental to maintaining swing consistency and control. That doesn’t mean it’s always easy. Intuitively, players use a tighter grip because it creates the feeling of greater control. Just try grabbing a club from someone with a tight grip. But, with golf grips, using lighter pressure allows you to release the club freely and with full extension, and a more fluid stroke that results in more distance and control.

And it all starts with your grip.

And this is exactly why Lamkin created the Z5 grip. With five functional grip ‘zones’, it was designed to give optimal feedback to different parts of your hands, giving you the feel of a solid grip connection with less pressure. Essentially, different parts of your fingers and hands perceive the sensation of touch very differently, so each zone was engineered to enhance the feel of confidence, control and comfort.

As counterintuitive as it may seem, trust us, LIGHTEN UP to play more confidently, consistently and more comfortably!

Of course everyone at Lamkin thinks the new Z5 grip is the most innovative and functionally advanced golf grip to hit the market in the last decade …but what do everyday golfers, just like you, think of the new Z5? These are excerpts from real reviews from real players, find out if they think Z5 is up to par:

“Ok 1 round on the grips complete and very impressed. I have tried Lamkin grips in the past (3 gen and UTX) and to me initially they felt good and tacky but were a little slippery at times and had some play in them. To me I like a grip to have traction/firm in the left hand and softer (still firm) in the right hand. This Z5 grip accomplishes that. I can tell by one round this grip will be durable and last...” GolfWRX Member

“The texture is SO much more comfortable than the NDMC. Cord without being sandpaper”, Hacker’s Paradise contributor.

A soft cord means you don’t have to choose between comfort and traction. You can have them both. But will the traction withstand humidity? One reviewer put Z5 to the ultimate test.

“I got a LOT of time with these today in high humidity and a LOT of heat for a LOOOOOT of swings. The top-hand/butt-section texture is very much reminiscent of the UTx, which I know surprises no one, but it’s again worth mentioning just how incredibly playable that texture/design/tech is as compared to pretty much every other corded grip out there. Even today in the heat and humidity while my hands were sweating profusely (I wore NO glove for all golf today to test the grips) and the amount of tack/control/grip in the top hand really shines…”

The UTx resemblance is no coincidence, we took a great grip and saw an opportunity to make it even better. Derived from our UTx ideology, the Z5 meets a new level of performance. And, no glove? No problem. Z5 is designed to only provide high-traction texture in specific, isolated areas while the rest of grip is designed for maximum comfort. UTx is a long-time favorite of the founder of Amateur Golf, but after trying Z5 he directs his attention to the details…

“From the first swing I knew the Z5 was a winner. At first appearance, there is a lot going on with multiple textures at various places on the grip. But the feel is really solid -- albeit softer than my other Lamkin favorite, the UTx. The Z5 also has a nice reminder "V" shape. I don't think you would want to slip it on backwards as you might be comfortable doing with your grips (or asking your clubfitter to do). Also, if you flip it upside down you're losing out on the design feature of the grip that provides your left hand with the extra protection it needs, especially in the thumb area. If you're like me, you'll appreciate the attention to detail the Lamkin letters have at the bottom of the grip, etched and paint filled against a white background giving them a sharp appearance. At the top there is some of the light string embedded in the main material that gives me the feeling it would work great with a rain or regular leather glove. The Z5 will most certainly appeal to the player that loves a combo cord/rubber type grip.”

We want to hear if you feel the Z5 difference. Tweet @lamkingrips with your review!

Golfers are known to be some of the most superstitious sportsmen, predominantly due to golf being such an unpredictable game. Players find self-assurance in what produces performance, having specifications with gear down to the smallest degree. For serious players, the particularity and specifications of their golf grips are of the utmost importance. The reasoning? Hands are all that connect the clubs to the body, the grip being the only piece of equipment you’re in contact with during the swing. A solid connection to the shot begins with a proper and consistent grip. One technique to ensure you have the correct hold... using a grip with a ribbed core.

A Ribbed or “Reminder” grip does just that, reminds the golfer where to properly set their hands and fingers on the club. This internal rib runs along the length of the grip, promoting consistent hand placement with every shot, where a round grip has a smooth core diameter. Having this steady placement on the club gives players the confidence needed to fuel performance. Bob Lamkin, President of Lamkin Grips, is a long-time user of the ribbed core:

“I’ve always preferred to place my hands on the grip the same time with every shot. With a reminder grip, I know I have the same hold and can curve the shot as necessary with body alignment as opposed to face angle. I’m constantly asked ‘why reminder over round’ and I always encourage golfers who haven’t used a reminder to experiment with a ribbed grip to feel the difference.”

So why doesn’t everyone play ribbed over round? A few factors keep round grips popular on the course: while club alignment is important with a driver, when it comes to wedges players often like to adjust either open or closed faced to direct the shot angle. The installment of the grip also takes more precision, having to be exact when positioning the rib on the shaft to prevent from causing a shifted grasp. Lastly, some simply haven’t remembered to try the reminder. Whether your grip is ribbed or round, it’s safe to say the “Golf Gods” will have the final word in your swing.

If you haven’t yet heard, The 2016 British Open will probably be another wet and gusty one. This dicey forecast is something tour players and golf enthusiasts know to be a common occurrence of the British major. Returning to Royal Troon for the ninth time this Thursday, the course rests on the jagged western coast of Scotland and is to expect rain three out of the four tournament days, including a forecast of 30 mph winds on Saturday. This is all too familiar reflecting on the 2015 British Open at St. Andrews last year. The 2nd round starting with a three-plus hour rain delay, wind shifting balls by several feet on the green, ultimately pushing the final round to Monday where Zach Johnson took home the Claret Jug.

So how do players prepare for Mother Nature’s looming threat on their game? One way for certain is ensuring they have proper traction and a sturdy grip on their clubs. The Crossline and Crossline Full-Cord Grips are a favorite among top professionals and Tour players for this exact purpose—Brandt Snedeker having his own special model. The Crossline pattern was created to deliver maximum control and shot feedback. Its distinctive design has a densely-spaced surface pattern that offers slip-free confidence even in the most “British Open” of weather conditions. The Crossline Full-Cord grip takes high traction performance to the extreme with an added layer of durable cotton cord for maximum grip control.

While the Crossline keeps your grip in place assisting a straight shot down the fairway, the Deep-Etched Full-Cord Putter Grip will take care of you on the green. Designed and constructed with a heavy cord weave, this adds an enhanced slip-free control for you to sink the perfect putt. Is the weather making you a little tense? The paddle-style profile encourages a more relaxed, tension-free putting stroke. That’s one reason this putter grip is popular among Tour players, there’s nothing quite like it.

We admit there are a few things we can’t control: what side of the draw players will be tested with more unfavorable weather, if a wind gust keeps your shot from reaching an otherwise “short” green or if you forget to pack an umbrella. But when it comes to keeping the connection with your grip when it matters most, Lamkin Grips is trusted to have you covered.

Working for Lamkin, I’m often asked to test out our new golf grips, and rightfully so! It’s one of the perks of the job. But testing out the Wrap-Tech golf grip was more of a stretch for me. I’m just not a wrap grip player. After a good deal of prodding, however, I finally threw them on my woods. I wish I would have put them on sooner. I’M CONVERTED!

Traditionally for me, cord golf grips that are very firm worked best. I bounced between the Crossline Full-Cord and UTx, switching back to Crossline in the end. I have a high swing speed, and sweat a lot. Which made traditional wrap golf grips a no-go. You can understand why I was hesitant to put our new Wrap-Tech on my gamers. Nonetheless, I obliged.

Uncommon in San Diego, I was faced with cold-weather, rain and wind in my first round out with the new golf grips. On the first tee, I pulled out my driver and was pleasantly surprised with the amount of tack and the feel of the grip. It basically stuck to my glove. My first drive was a bomb down the right side of the fairway. Great start, but I was going to need more convincing if these golf grips are going to end up on all of my clubs. It only took five holes until I was completely SOLD. [Not unlike Miguel Angel Jimenez who, after only 15 holes with Wrap-Tech on his clubs, made a hole-in-one] Monday morning was spent regripping golf clubs. My only regret is not switching to Wrap-Tech sooner.

The oversize putter grip has made its mark on the greens over the last couple of years, and is marketed as a quick and easy fix to shave strokes. But, is there evidence to back the claims? And, even with quantifiable results, is an OVERSIZED putter grip right for every golfer?

When it comes to lowering scores, using an oversize putter grip is said to provide instant benefits to players. Manufacturers claim the larger size and parallel profile quiets the hands and wrists, provides a tension free grip, promotes a pendulum like swing, and increases consistency; all of which leads to fewer missed putts and fewer strokes.

Sounds great, right? Well, not exactly. Oversized putter grips may not be right for all golfers. Golf, as we know, is not a one-size-fits-all sport. What feels good to one player, may feel terrible for another. And, in the game of golf, nothing is quite as important as feel.

Although gaining popularity, oversize putter grips are not an automatic fix for your putting stroke. Many golfers who try the oversize putter grip tend to switch back to a traditional pistol style putter grip because they lost critical feel and feedback. Smaller, tapered putter grips can offer a great alternative, delivering exceptional feel, feedback and distance control. While oversize putter grips are in the bags of many Tour players, the MAJORITY of Tour players are still using a smaller, more traditional putter grip.

Before jumping on the bandwagon, visit your local PGA professional or golf retailer, and try putting with different size grips. Don’t be too quick to follow the latest fad unless you’re confident the larger size gives you a truly better grip on your game.

Finally! Spring has arrived, and with it expectations for warmer weather, extra daylight hours, MORE GOLF, and the time-honored commitment to Spring Cleaning. While the annual cleaning frenzy is typically focused on closets, garages, offices and home interiors, it’s also an excellent time to properly and thoroughly clean your golf equipment. After all, unless you live in the warm southern corners of the country, your golf bag and clubs have probably been sitting around collecting dust for the last few months. Spring is the perfect time to reorganize your bag and clean your clubs and golf grips.

The simplest and most effective way to clean your golf grips are GRIPES Grip Cleaning Wipes. You’ll need a pack of GRIPES Wipes and less than 10 minutes to clean your whole set of clubs. After you’ve finished cleaning all of your grips, place the pack of GRIPES in your bag and use the convenient wipes throughout the season to immediately reactivate grip tackiness. Available at select retailers and on Amazon.com for $5.99 a pack.

Any serious golfer will tell you their grips are as important as any other piece of equipment. After all, the grip is the only piece of equipment a player directly connects with during the swing. Despite its importance, however, it is too often overlooked and neglected.

Combine that obvious benefit with the current color trend in golf grips (which looks to be here to stay) and maintenance is becoming an absolute-must. Before the color explosion, grime and wear-and-tear could be hidden by the forgiving hue of traditional black grips. Now -- more than ever -- golfers are able to see the inevitable build-up of gunk deposited by a wide range of culprits: namely, oils, grime and leftover sunscreen on your hands and a host of environmental particulates.

So, how can you effectively combat the negative effects of dirty grips? It’s simple: CLEAN YOUR GRIPS REGULARLY. And the next question, “What should I use to clean my golf grips?” Well, you’ve come to the right place for answers:

1. GRIPES Grip Cleaning WipesWhat you need: A pack of GRIPES ($5.99)Process:a. Remove a GRIPES wipe from the package, and reseal the package. Take the wipe and wipe down your golf grips (for rubber, synthetic rubber, soft, and even cord grips) It is durable enough that 2 wipes can effectively clean your whole set of clubs, at a cost of just 80 cents.*That is all there is to it. The wipes are specifically made for any and all types of golf grips, and engineered to bring back the tack and feel so important to golf grips. The fast-drying formula allows your grips to air-dry, quickly enough to wipe them down before a round. The pack fits perfectly in any golf bag so it goes where your clubs go. These wipes are the most user-friendly, inexpensive, and fast, way to clean your grips making them look like new. Most important, GRIPES grip cleaning wipes restore the tack to make them FEEL like new.

2. Warm Soap and WaterWhat you need: Bucket or sink of warm water, mild detergent, soft abrasive pad/brush (for cord/rubber grips), washcloth (for soft “squishy” grips), a sink or a hose, and a dry towel.Process:a. Inspect your grips for any major damage, i.e. rips or tears, bubbles etc. Grips that show this must be replaced as no amount of cleaning can fix those issues.b. Fill the bucket or sink with warm water and mix in a couple drops of the mild detergent. Dip the brush or washcloth into the bucket and scrub your grips.c. Rinse the brush or washcloth free of the detergent, as well as the grips that were just scrubbed. Take the clean brush or washcloth and wipe the grip free of any residue.d. Rinse the grips again with soap-free water to make sure all detergent is removed from the grip.e. Use a dry towel and wipe all of the grips dry. You can also air-dry the grips, although we recommend drying them with a towel as soon as possible. As this also gets rid of any trace of the detergent and residue.

With the myriad of grip options available it's no surprise that golfers are scratching their heads, wondering how to determine the best golf grip for their game. While there are hundreds of different grips (yes, hundreds!) to choose from, there are four main factors to consider when searching for the right grip:

1. SIZE Matters. This is the single most important factor when selecting a grip. There are four basic golf grip sizes: Undersize, Standard, Midsize and Oversize. Further customization can be achieved by adding extra layers of tape during installation. The general rule for determining the best size is using a grip that allows the tips of a player's longest two fingers to barely touch their palms. In addition to hand size, players should also consider their personal grip strength. A player with limited hand strength may benefit from a slightly larger grip that allows a solid connection with less exertion. If you haven’t considered your grip size or haven’t been properly fitted, use Lamkin’s exclusive Interactive Grip Selector.

2.GRIP MATERIAL. Most grips are made of rubber or synthetic rubber materials. These grips are extremely durable and come in a variety of styles and colors. Some new synthetic materials, like Lamkin’s patented ACE 3GEN, offer the additional benefits of superior vibration dampening and long-lasting tackiness. For golfers who play in wet or humid conditions (or have wet hands), grips that include a CORD weave are very popular because they provide additional traction to prevent a player’s hands from slipping. Another option is a grip made with a unique-feeling thermo-plastic material. These grips, like the Lamkin iLINE, offer a much softer, tacky feel and are available in a wide variety of bold colors. Golfers should select a material best suited to their game, their climate and their personal preferences.

3. SURFACE TEXTURE. The design and pattern on the surface of a grip create either a smooth feel or a more coarse and abrasive feel. When selecting a grip, golfers should choose a texture that feels comfortable and secure. If a player doesn’t wear a glove, they may prefer a grip with less pattern and a smoother feel. Some players prefer a rougher texture and more aggressive pattern on their grips because it provides more hand traction and gripping confidence. Typically, grips with more texture perform very well in wet weather because they provide much-needed surface traction for increased slip-resistance.

4. GRIP FIRMNESS. Typically, firmer grips offer increased stability and incredible torsion control. These grips are ideal for high swing speed players because the prevent grip movement during a player's swing. Firmer grips are favored by most Tour players.

Finally! A quick, easy and super convenient cleaning solution for keeping your golf grips looking and feeling like new. Lamkin developed GRIPES grip cleaning wipes after being bombarded with golfers asking, “how do I keep my new white and color grips clean?”. Despite dozens of possible cleaning options for golf grips (with varying degrees of complexity), most golfers didn’t even think about grip cleaning until the recent explosion of white and colored grips hit the market. And while it is important to keep your grips LOOKING great, there is another very important benefit derived from regular grip cleaning: reactivating much-needed surface tack to keep them FEELING great! It’s easy to hide dirt and grime on black grips, but it’s still there and likely causing your grips to lose their surface tack. GRIPES grip cleaning wipes are the easiest way to keep your grips looking and feeling like new. Each pack ($5.99 SRP) includes 15 large-surface wipes created specifically for golf grip cleaning. The wipes offer superior, fast-drying cleaning strength ideal for rubber and synthetic rubber grips. The convenient resealable pack fits easily into your golf bag and, when sealed properly, will last for more than a year! GRIPES will be available in November at select green grass, golf specialty shops and online retailers.

We recently interviewed Stephen Hutton, PGA Professional, and Head Golf Professional at Geneva Golf & Country Club, about the importance of playing with a properly sized golf grip.

Common Problems, Simple Solutions When a student or member is having trouble with their game, one of the first topics I discuss is the importance of using a correctly sized golf grip. Our philosophy is pretty simple: in order to perform well, a player must be using the right grip. It’s amazing how many mechanical problems stem from a player using a golf grip that’s either too small or too large. Golfers are very aware of the benefits of custom club fitting, but very few have given any thought to their grips, and that’s the only part of the club that is in direct contact with a player’s hands!

For many players, simple hand measurements will help guide a player to their ideal grip. However, there is a large group of golfers that may actually benefit from a grip that’s either larger or smaller than their hand measurement dictates. For instance, a senior golfer might have difficulty with grip strength. These golfers may benefit from a slightly larger grip because it demands far less grip pressure and strength. A grip that’s smaller, even if it’s the ideal measurement, may require too much strength to effectively grip the club. Despite the obvious benefits of using properly sized golf grips, and replacing worn-out grips, it’s likely that 80-85% of golfers are not using their ideal grip and, therefore, missing out on an immediate performance boost.

Custom-Fit Grips Is a 3-4 Stroke Game Changer.

I recently worked with a senior member on a grip fitting consultation. He was a 15 handicap and had trouble generating the necessary club speed to get a decent ball launch. Based on his needs, and hand size, we recommended an oversize Lamkin Perma-Wrap grip. After using that grip on just one club, for just one round, he came back and had all of his clubs regripped. The larger size allowed him to grip the club with more strength, resulting in longer shots off the tee. While his hands were a “standard” size, this player didn't have the strength to properly hold a smaller grip. Switching to the oversize wrap grip immediately shaved three strokes off of his game.

Another common grip fitting problem occurs with female golfers. Nearly every premium club manufacturer uses an undersize (stock) grip on their Ladies Clubs. These are great for an average female height of 5’5 or shorter, but are usually too small for many female players.

1. The Wrong Size Golf Grip Will Hurt Your Game

I recently read an article on Golf.com that estimated more than 50% of golfers are using the wrong size grip. If you’re reading this and haven’t yet measured your hand for the proper grip size, or been fitted by a professional, then chances are pretty high that you`re using the wrong size grip… and it`s probably costing you about five strokes!
Lamkin is proud to offer the widest assortment of grip sizes in the industry. We have made this investment in our portfolio because properly fit grips lead to better performance and increased enjoyment.
For players using a grip that`s too large, hand movement is often restricted and can impact swing speed and shot distance. On the other hand, if a player is using a grip that`s too small, hand movement is too pronounced which leads to inconsistent shots and difficulty hitting the ball straight. In addition to hand size, players may consider physical limitations and swing mechanics when determining their ideal grip size.
For more information on grip fitting, visit your local PGA Professional or use the Lamkin Interactive Grip Selector

2. Tacky, Tacky, Tacky

This seems to be the adjective used most often to describe a really great golf grip. From Tour players to weekend warriors, just about every golfer wants a golf grip that feels really tacky. Golf is one of the very few contexts in which “tacky” is used as a glowing endorsement.
Let`s take a step back, though, and consider exactly how a tacky golf grip impacts a golfer`s performance. The key benefit of increased grip tack is that it provides a stable, controlled connection between a player’s hands and their clubs. Essentially, it helps the club “stick” to a player’s hands. Without grip tackiness, a golfer uses increased grip pressure to try to create that stable connection.
What happens when a golfer is gripping their clubs too tight? Too much grip tension leads to too much tension in a golfer`s wrists and forearms, prohibiting proper shoulder movement which inhibits swing speed… and shot distance.
In essence, it is the tackiness of a grip that helps promote a light-pressure grip. With a light-pressure grip, a player`s hands, wrists and forearms are relaxed and ideally positioned to generate optimal swing speed and ball distance.

3. The Consistency Lesson

One of the most common regripping mistakes golfers make is replacing just one or two grips at a time. There is a good reason why Tour players are emphatic about the consistency of their grips. Getting just a couple of clubs regripped creates a dramatic “feel” difference between your clubs. That difference typically requires a gripping adjustment from club to club, which can lead to inconsistent shots and inconsistent performance.
To maintain swing consistency, it`s important that the condition Grip Tips

Congratulations to the first, second and third place finishers at the 2012 Nordia Masters event in Stockholm Sweden. The European PGA Tour stop delivered a hat trick win for Lamkin with the three players atop the leader board all using Lamkin golf grips. Leading the pack, the winner of the tournament at Bro Hof Slott golf club played impeccably from tee to green all week, aided by the Lamkin Crossline Full-Cord grips he has fitted to his woods. The Crossline Full-Cord is one of the most popular grips used on both the PGA and European PGA Tours. It\'s recognizable pattern of intersecting \"cross\" lines delivers incredible traction and torsion stability. The integrated cord fabric delivers exceptional wet-wather performance and slip-free confidence. Plus, the Crossline Full-Cord is the industry\'s only full-cord golf grip available in a midsize option.

Golf analyst and author Gary McCord, whose irreverent and self-deprecating style has earned him fans worldwide, has recorded a four-part video series designed to help players maximize Lamkin Grips’ new Performance Plus 3GEN Wedge golf grip. The witty and knowledgeable Champions Tour player loaned his expertise to Lamkin’s online education program that breaks down wedge play into quick, easy to understand lessons. Comparing club shafts to pencils and hammers, McCord demonstrates how users gain greater control the further they choke down on whatever is in their grasp. By adding an inch to its grip length and maintaining a wider grip base, McCord shows viewers how Lamkin’s new Wedge Grip promotes a choked down grip to improve short-game play. Throughout the video series, McCord also elaborates on concepts including hand action, swing power, grip size, as well as the differences between soft and firm grips (and when to use which). Lamkin’s new video series featuring Gary McCord can be seen on the company’s channel at www.YouTube.com/lamkingrips.

Industry experts estimate that more than 85% of golfers are probably using the wrong size grip. If you\'re using a stock grip (the grip that just so happened to come with your new clubs), then chances are really good it\'s a \"standard\" size. Imagine buying and wearing \"standard\" size shoes. Crazy, right? All golfers have different sized hands and fingers, so one \"standard\" size most definitely does not fit all golfers. Using the wrong size grip can be extremely damaging to your game. If you\'re having trouble generating enough swing speed to hit the ball farther, or if you\'re constantly pulling and slicing the ball, check your grip size before you do anything else. Switching to properly sized grips might very well be the easiest and cheapest way to improve your golf game. Click here for the full story on proper grip fitting.