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Decor8 - Branding Inspiration

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Visual identity, as the name says, is all about the image of a company to their audience and the world and how everyone else will perceive the business. The importance of an efficient, effective visual identity is well known for big companies and now small businesses are catching on as evidenced by some of the amazing results we are seeing today. A good example is the Decor8 work by Pedro Paulino.

Visual identity and web design to launch the e-commerce Decor8. Bringing innovative and well designed products together, the brand was created by looking deeply to the objects they are selling, using different types to show the variety you can find online.

About the designer: Pedro Paulino

Born in Sao Paulo, Pedro Paulino graduated in Industrial Design at FAAP and after a few years working and learning a lot in studios design, he ventured into advertising agencies. Today he's part of the Y&R's design team, also working as a freelancer developing some parallel projects related to graphic design, illustrations, photographs and paintings. As a good Brazilian he loves soccer and usually go surfing on weekends.

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I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.

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Presentation is very important for any project and designer's portfolio and it doesn't matter if it's for client or personal projects. Sometimes, however, for personal projects we have just the designs and layouts but not the final product, especially for branding. That's why it's nice to have good mockups not only to show the work but to see how it would look like in context, in my opinion that's the most important part.