You can gain anything you want in life—wealth, health, the perfect mate, business success, respect from others—literally anything. That is the promise of the No. 1 best-selling book The Secret (Beyond Words). The editor, Rhonda Byrne, explains that "the secret" can be found in everything from Babylonian religion to Buddhism to Albert Einstein. The Secret (available as both a book and a DVD) is no secret now, however. It has become a global video event, a clever cross-promotional marketing plan, and a book touted by Oprah.