news & comment

there’s no business like snow business

Who would have thought the UK would be in for two heavy snowfalls in a single year? With memories of January’s snow still relatively fresh, we are now struggling with another deluge of snow that has all but paralysed transport networks in much of the country.

Airlines in particular have been struggling, thanks to the partial closure of Heathrow airport. But, since every cloud has a silver lining, our private jet clients have been rushed off their feet, catering for charter passengers who can’t wait for airline backlogs to clear.

We’ve naturally turned this situation into a private jet PR story and have fired off news alerts on behalf of a particularly busy client to a range of transport, aviation and home news editors. So far, this has yielded interviews with outlets including the Financial Times, LBC Radio, the Wall Street Journal Europe and Time magazine.

Marc has over 20 years’ international PR experience gained at leading agencies and in-house. He has specialised in aviation and travel for a decade, devising and overseeing successful international PR programmes and building 80:20 Communications into an acclaimed sector specialist.