How to market the much updated Invertical?

This is a question that I’ve been debating quite a bit.

This isn’t a full sequel, nor is it DLC as I don’t want any requirements on the original. It is a bit like releasing a deluxe extended edition of a DVD with loads of extras, a fancy box and previously unseen footage. As a result I am unsure how much of a push should I make on promoting the game, especially given I’ve something else on the go and this is all in my free time. I need a hook. I need something new to show and not just feature improvements or additions but something brand spanking new about it.

There is however one thing I am certain of… I need to get around more. Be more active on forums and then just before the game comes out, I need to get in touch with people. Instead of working hard on the game, getting it done and contacting everyone I should get it 99.999% done, contact people, get some attention going and set a release date around 2 or 3 weeks ahead. This gives writers a chance to play the game and I’ve an enforced quality control period to be a bit more of a perfectionist on any trivial issues.

But going back to my earlier thoughts, I still need that hook. Something big. How about releasing on a platform other than Windows? Sounds like a plan!