Having informally observed an ongoing dialogue discussing social responsibility in business, it seems that the social responsibility at some point took a backseat to the prospect and mentality of higher profits at any cost (what's good for GM ). The transition I sense now is a movement toward incorporating social responsibility, which is to say incorporating an ethical code considering extrinsic matters and concerns, fluidly in business models. The revelation that business entities do not operate in a vacuum has led to an incorporation of externalities (e.g. community interests, environmental concerns, etc.) rather than the "bleeding hearts" that are probably most often associated with social responsibility in business. The first portion of this paper seeks to outline the emergence of social responsibility in the context of a continuum of developing business ethoses as well as personal responsibility, which is to say the responsibility of the people within the organizationbecause despite a cultural recognition of autonomy and separateness in relation to its people, common sense tell us that an organization and its people are inextricable. Described by Trevor Sargent as "an uneasy combination of two historically separate disciplines" the marriage of ethics and business is recognized by some, including many laissez faire economist types (which is not to suggest that free market endorsement is invariably linked with the mutually exclusive compartmentalization of ethics and business) as an undermining of free society, as Milton Friedman put it (Reasononline).

Nicholas Eberstadt established in his paper that the modern corporate responsibility movement sprung from the Depression. Eberstadt pointed to the Depression as a wakeup call of sorts in public perception of just what a corporation's role is. Eberstadt cited Ralph Nader to articulate the view that business exists to serve'. Nader extends this line of thinking in calling for accountability of a business' "action or inaction" and by doing so lays a great deal of responsibility on businesses. Eberstadt reveals a disruption in the continuum of development toward increased social responsibility by wars and the shift in public priorities that accompany them. The revelation that the corporate responsibility was stymied by decidedly more pressing concerns such as war is of great importance in understanding the psychology of such development. Maslow's oft-referenced hierarchy of needs illustrates the contingent nature of an individual human's needs, which applies to corporate responsibility twofold; as it is with individuals, if the lower need is unfulfilled, the higher need cannot be adequately addressed. Likewise, a business is unlikely to concern itself with anything abstract and/or non-immediate such as environmental protection or social welfare in the context of a society focused primarily on survival (i.e. a society at war). Further, the society, in such a preoccupied state, does not expect things like environmental protection efforts from its corporations, and rationally so as it has more pressing concerns. In 1928the precipice of the depressionthe two hundred largest corporations owned 30 percent of the nations manufacturing assets, today they own almost 60 percent (Eberstadt, 6). With larger scope comes larger influence, which means increased responsibility as well, perhaps why big business has become increasingly expected to be socially responsible in its integration into society's and their cultures. Eberstadt suggests that as the corporation is institutionalized, it has social obligations to fulfill (6). As businesses become increasingly monolithic, visible and influential, it seems highly reasonable that society at large would place an increasing responsibility on the organizations. With corporations wealthier than some countries, Nader's call to accountability, of both action and inaction, may well be justified, which is to say nothing of a...

YOU MAY ALSO FIND THESE DOCUMENTS HELPFUL

...Solid GlobalMarketing decisions involve months of research. They also include a high degree of planning and internal strategizing. Factored accounts in the strategies are where the organization would like to be in three years, target audiences, spending and profit margins and eventually how to achieve the companies' ultimate goals. Advanced planning gives a number of advantages:
 Helps coordinate activities
 Helps prepare for emergencies
 Gives activity continuity
 Integrates functions and activities
 Helps in a continuous review of operations.
While planning is an important part of any successful campaign, there are some considerations which are vital to the successful launch of a product domestically and globally. Some instances are identified in the following table:
Domestic Planning International Planning
1. Single language and nationality 1. Multilingual/multinational/multicultural factors
2. Relatively homogeneous market 2. Fragmented and diverse markets
3. Data available, usually accurate and collection easy 3. Data collection a large task requiring significantly higher budgets and personnel allocation
4. Political factors relatively unimportant 4. Political factors frequently vital
5. Relative freedom from government interference 5. Involvement in national economic plans; government influences business decisions
6. Individual corporation has little effect on environment 6. "Gravitational" distortion by large...

...Cultural differences and global marketingCultural differences and globalmarketing
The progress of humanity and human beings can be attributed to one important factor and that is the strong capability of human beings to understand and adapt to cultural differences. Respecting cultural differences has brought the human beings close together and has tied them in a strong bond. The conquering of the cultural differences has also introduced us to a new terminology, global economy, which is a global system of production, distribution and consumption. The world has become a singular unit because the pace of economic development has accelerated due to an increase in marketing not only at a local level, but also at a global level. Globalmarketing has conquered and crossed all the boundaries of cultural differences, and brought us together in a realistic global world. Globalmarketing can be defined as a complex and organized process of conceiving and then conveying an idea or a product to the international market. Globalmarketing has become a right hand tool of the global economy because it respects cultural differences, covers the barriers of cultural differences as and when required and boosts the global economy, simultaneously connecting the world with...

...company has been proactive in outlining a competitive strategy, increasing the product profile and entering newer markets at the right time[1].
The marketing function is defined as the function is the business that identifies customer wants and satisfies them in the manner that provides them maximum returns. All over the world, marketing is used as a tool to develop new markets, to create the need for the product and these efforts translate into increased sales for the organization (Peter, 2007). Traditionally, a company has to go through five stages to become a global company. Domestic marketing introduces the product to the country's market. Exports start once foreigners start demanding the product. When the company believes that they have sufficient market across the country and beyond for them to start their penetration in those markets, International marketing starts taking place. International marketing terms to be fruitful when export marketing reaps profits and time barriers, cultural differences hinder the development of competitive edge in the foreign markets (Paul, 1997). Multinational strategy is then adopted. In multinational strategy, the company benefits from the economies of scale and is marketing its product across countries (Douglas, 2002). This is the position through which Shell is at.
Shell's Multinational Marketing Strategy...

...2013 the former owner of Godiva Chocolatier Yildiz Holding sold Godiva Chocolatier to the American food company The Kraft Foods Group. Godiva owns and operates more than 600 retail boutiques and shops in the United States, Canada, Europe, and Asia and is available via over 10,000 speciality retailers
GlobalMarketing Strategy of Godiva
Godiva is growing in the global market with accessing to new markets and new resources. The brand is very well known for its hand-made luxury chocolates and it is touching more people who have different cultures, economic environments with market development strategy(entering into new markets with existing products) and diversification strategy(entering into new markets with new products).
Key Elements of GlobalMarketing Strategies of Godiva
Customer Value: In fall 2009 , the chocolatier decided to go mass market and introduced a lower price line named “Godiva Gems”, intended to help customers perceive the Premium Godiva brand as more affordable or accessible. Gems are marketed as ideal for enjoying a “Little taste of Godiva chocolates anytime and anywhere.(Keegan W., Green M., 2011) At the same time it is a real response to changing marketing environmet because of economic crisis since this is a move for meeting the needs of today’s consumer who have given up many luxury goods but are still treating themselves with lower-priced impulse purchases like...

...Clarisse Lanugan
Rose Vi Crisostomo Jennica Tahinay
Case Study- GlobalMarketing Strategies
Introduction
On paper, globalmarketing is undoubtedly a great concept. The idea of leveraging a marketing strategy across multiple markets seems to be nothing but beneficial. It saves effort and resources, and ensures a high degree of consistency between all in-market branding and activities.
However, the question of whether globalmarketing works is a frequent conversation topic amongst marketers, and the concept of globally-led marketing resources can be subject to much scepticism.
As you take the first steps toward importing and exporting, is it necessary to create a globalmarketing strategy? Let me ask you this: If you were to develop an ad campaign in the Philippines, do you think the same campaign would be effective in United States?
In this study, we examine why it is important to create a globalmarketing strategies for your business (no matter what size it is) and what the benefits are to crafting one. In this study, it also covers alternative actions that your organization must do in order for your company to grow and compete not just locally but also throughout the world.
Statement of the Problem
1. What are the effective marketing strategies that an organization can use to...

...﻿Globalization:
Globalmarketing refers to a strategy for achieving one or more of four major categories of potential globalization benefits: cost reduction, improved quality of products and programs, enhanced customer preference, and increased competitive advantage on a global basis.
Why GlobalMarketing is Imperative
Saturation of Domestic Markets: the saturation of domestic markets in the industrialized parts of the world forced many companies to look for marketing opportunities beyond their national boundaries.
Emerging Markets: As the traditional developed markets have become increasingly competitive, such emerging markets promise to offer better growth opportunities to many firms.
Global Competition: the different company changed by the past of time and the leaders in this market passed to be less important and emerged new competitors (but with the globalization changed and more companies started to enter in the market).
Global Cooperation: Global competition also brings about global cooperation. This is most obvious in the information technology industry. Then the companies create an union for start a competitive advantage in the market.
Internet Revolution: The Internet opened the gates for companies to sell direct-to-consumers easily across national boundaries. Many argue that e-commerce is less intimate than...

...An evaluation of the effects of a global advertising campaign
Advertising is a general method used by many companies and organizations all over the world. Those organizations or companies use advertising in order to increase selling of the company goods as well as services. More than one hundreds of ads are publicized throughout the mass media such as television, newspaper, radio, billboards as well as the internet. These channels are major tools that we use and see in everyday life. Nevertheless, not many products will be successful, nor become remembrance for everyone. However, PEPSI advertisings are different. This is because most of their customers have brand loyalty which probably the key to the company success. Hence, this report will evaluate the effects of a global advertising campaign of PEPSI Company that has made PEPSI to become one of the most successful brands in the world.
History of Pepsi advertising
There are many advertisings campaign of Pepsi which have been achieved and be successful. For example, in 1995, “Nothing Else Is a Pepsi” advertising campaign was a campaign which had the highest popularity ratings and won at the prestigious Cannes Advertising Festival. As a result, this campaign had affected as the “Choice of a New Generation” in 195 countries around the world (PepsiCo, Inc, 2008). Moreover, “Joy of Pepsi” campaign was also very famous and be successful in 2001. For example, PepsiCo brought Britney Spears who...

...Abstract
Global Communications (GC) organization has recently been through numerous troubles detrimental to its primary functions. Global Communication is a telecommunication company. Due to current economic conditions, telecommunications organizations are struggling to keep up with other industries. Their stock prices have fallen 50 % over a three-year period. The company has fixed costs that cannot be met, due to its lack of operating capital. Cost cuts made by the company include cutting healthcare and education benefits. Employee retention is another governing factor at the organization. The organizations should obtain and maintain a comprehensive understanding of cultural diversity within the workforce. Global Communications had to establish an appropriate benchmark of performance; therefore, the company will know when goals are not met. A significant increase in the efforts to develop the proposed globalization campaign perspective will provide alternative solutions to current organizational predicaments.
A successful marketing campaign will increase company visibility and make more establishments aware of the services that (GC) provides. Introducing new marketing strategies will focus and promote the additional services offered by Global Communications. The new marketing strategy must focus on the targeted market of a revised company strategy, such as discounts...