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Advertising revenue on cable news grew a prodigious 25 percent year-over-year, with MSNBC seeing the biggest jump, according a Friday report from Adweek.

New data from the Standard Media Index, which tracks 70 percent of national advertising spending "fresh from the invoicing source" according to its website, shows that MSNBC grew its revenue from from January 2017 to last month by a whopping 62 percent.

Meanwhile, the National Football League, which saw ratings drop more than 10 percent during the regular season amid increased "cord-cutting" and backlash against the league by those offended by player protests during the national anthem, still experienced a 5.3 percent year-over-year increase in ad revenue.

The NFL playoffs — ending with the Philadelphia Eagles’ win over the New England Patriots in the Super Bowl on Feb. 4 — were responsible for the modest increase, reversing revenue decline during the regular season of 1.2 percent.