Huawei #RitrattoUrbano Contest

“#RitrattoUrbano” is a contest created by xister for Huawei to promote the launch of the Huawei P10 Plus via the co-creation and co-sharing of artistic contents on the MakeItPossible digital hub.

Capturing “urban portraits” by finding artistic spots and taking pictures of themselves, customers contribute to the co-creation of multiple photo-galleries hosted on the dedicated landing page. The partnership with Airbnb made the project even more distinctive by giving all participants the chance to win a trip to, and an art experience in, Miami, London, Paris or Florence and stay in premium accommodation selected via the Airbnb platform.