Apple’s latest iPhone ad promises privacy matters

Apple has earned some privacy bragging rights with progress on security, encryption, reluctance to track users and hardened default settings. Still, it’s impossible to forget that almost immediately after its January ads, a teenager revealed a flaw in FaceTime that let anyone listen in on the mic before a call started, and was unable to get a response from Apple about fixing it before knowledge of the bug became widespread. Here’s hoping their pride doesn’t go before another fall.