When to Bring in a Brand Consultancy Like Vim + Zest

Say you are a business that’s doing well but would like to do even better with your communications and marketing. Would you seek out the assistance of a Brand Consultancy or an Advertising Agency?

You can be forgiven for thinking they are one and the same thing. There is a subtle difference though, that tells them apart.​

An Advertising Agency is usually more focused on executing the strategies of a business in terms of tactics.

A Brand Consultancy uses research to find out what a business’s ideal target market is and then it tries to position this brand in the mind of the market in a way that is most likely to lead to sales and that works with the existing strengths and weaknesses of the business.

An Advertising Agency is no more superior than a Brand Consultancy. In fact neither is more important. The latter however has a more important role to play in the beginning of your marketing communication efforts.

Big, Bad, Brand Fails

You don’t have to look very far in the news to find examples of a Brand Fail – that is, when a brand publicly gets a communication message very wrong.Some Brand Fails have involved major brands such as Aldi, Woolworths and even Australian airline Qantas. It goes to show that you can have an expensive advertising campaign executed by the best ad agency and still fail to get it right with your consumers.Working with a Brand Consultancy means that you make sure you are on the same page with your customers before you spend a cent. Any communications you create are bound to be a success as your Brand Consultancy has done their homework beforehand and has let you know what to do and what not to do.

Working With a Brand Consultancy Saves You Money

Many businesses still consider advertising a luxury expense and when they see Brand Fails in the media is just confirms this belief. What they don’t understand is that when informed by a solid brand strategy it can have immeasurable success on even the smallest of brands.

Vim + Zest is a Brand Consultancy that works with businesses every day to make sure that they are on a solid foundation before they roll out any kind of advertising campaigns – online and offline.

They understand that every cent needs to count when it comes to communications spend, which is why their Brand Consultancy works with businesses to make sure this is an inevitability.