IDENTITY DRESS started as an idea of a creative experiment. One basic dress pattern cut, many interpretations. Nothing more, nothing less. The idea was brought to life by Eric Maj Potočnik in summer 2013 and its first edition was put on display in the autumn of the same year. Back then surprisingly low on budget for a fashion event, but with faith and confidence the idea could grow if nurtured well.

IDENTITY DRESS is an international fashion design exhibition exploring creativity, launched by a distinctive opening show, located in Ljubljana, the capital city of Slovenia (EU).

It is a creative experiment with a palette of highly expressive international fashion designers involved. Curated by Eric Maj Potočnik and Matjaž Plošinjak, the project discovers possibilities of expression in design when limited by a strictly defined form. Dress is being introduced as the signature of its creator; as a reflection of designer's personality.