Lucknow: ‘Small’ is the new big thing in. Be it the limitless promise of technology gripping the electronic market or the world going crazy over minis to micro to nano, the love for smaller than the smallest has caught everyone’s attention.

Following the success of Re 1 value packs of shampoo, detergent, spices, tea and coffee, the Telecom Operators too have come up with a similar plan. The Telecom Operators have launched the smallest recharge plan which is worth a mere Re 1.

Through the Re 1 recharge coupon, the mobile subscribers can access 300 seconds of free night calling. Similarly, the Telecom Operators have also introduced a Re 1 SMS recharge voucher, which will help subscribers in sending important messages to their family members and relatives.

Keeping in mind the requirements of consumers, BSNL and other Telecom Operators have already launched Rs 5 Data, internet cards and Top Up recharge vouchers, which are highly popular among the subscribers.

This mini revolution has not just benefited the budget-dependant customers but has brought smiles to the manufactures too.