Investor`s Daily Basing New Edition In Chicago

Investor`s Daily, a 2-year-old business newspaper, will print a Midwest edition in Chicago starting with its Tuesday editions.

Stephen Fox, Investor`s Daily editor, said that Midwest edition pages will be transmitted electronically by satellite to the plant of the Daily Southtown Economist, 5959 S. Harlem Ave.

In a telephone interview this week from the paper`s headquarters in Los Angeles, Fox said the edition will have an initial press run of about 15,000 copies. The press run is expected to increase sharply in several weeks as the paper begins same-day carrier delivery and mail service from here to several Midwestern cities.

Fox said the paper`s circulation is about 55,000, of which a ``few thousand`` are in the Chicago market.

When the paper was launched in April, 1984, Publisher William O`Neil predicted circulation of about 75,000 after the first year and said the paper could break even with 125,000 circulation. O`Neil has since lowered that break-even number to about 90,000.

The paper`s expansion has been hampered by its means of delivery. It has been printed in Los Angeles and New Jersey. Copies were flown here every weekday from New Jersey and then mailed to other Midwest cities, often arriving a day or more late to subscribers.

O`Neil heads a Los Angeles investment research firm that bears his name. His newspaper features detailed charts, graphics, market information geared to professional investors.