Answered By: Keith Brisland

Last Updated: Jul 06, 2017Views: 145

For Market Research:

CCH Onlinethe Business Focus Module provides market research information for a wide range of trade sectors. Very useful coverage of high street activities. (please note - this database has its own username and password to log in. Follow the link to see the details).

Passport international business intelligence and market research on countries, companies, products and industries

For Journal Articles:

ABI/Inform journal articles covering all aspects of business and management,

Science Direct includes many full text business, management and accounting journals.

Other Useful Databases

BRAD UK media database on brands, agencies, advertisers, advertising rates and contact information, as well as latest industry data (please note - this database has its own username and password to log in. Follow the link to see the details).

Marketing Mentor resource providing marketing training modules, templates, production brief (please note - this database has its own username and password to log in. Follow the link to see the details).

WARC access to over 6,000 award-winning case studies for marketing professionals, with in-depth trend analysis, and research reports, campaign videos.