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Laura McWhinnie

Laura McWhinnie

Laura McWhinnie

Founder of This Island Life

As the founder of This Island Life, Laura has built an authentic brand identity and loyal following through original and unique content. She is not only regarded as an expert on all things summer, she is also a respected advertising creative with more than 12 years' agency experience. Since starting her career as a copywriter in 2005, she has worked for top Sydney agencies including Clemenger, McCann Sydney and Host.

When she’s not chasing the summer, Laura can be found sharing her expertise at speaking events and writing opinion pieces for leading industry publications. Laura currently works for M&C Saatchi Australia as a senior social content writer and is a guest lecturer at General Assembly in Sydney.