Metals will be the biggest segment at billion as geographically diverse demand offers rare opportunities for innovation and product differentiation, Lux Research says.

Boston, MA. The global market for photovoltaic (PV) materials is poised to grow 52% to billion, up from billion in 2012. As PV supply and demand come back into balance in 2015, margins will steadily improve and create new opportunities for innovative materials developers, according to Lux Research.

Metals, including polysilicon, metallization pastes, and metallic absorber materials in CIGS, will gain the biggest market share, reaching billion in 2018. Polysilicon alone will make a billion market, based on global x-Si module demand.

“Differentiated materials that enable high cell or module efficiencies or longer lifetime will be able to earn a premium and cash in on the growing demand,” said Fatima Toor, Lux Research Analyst and the lead author of the report titled, “From Cost Reductions to Performance Enhancements: Mapping the Billion Photovoltaic Materials Market.”

“In addition, the push towards improved quality will lead to materials innovations that not only drive down the $/W but also the $/kWh, enabling sustainable growth of global PV demand,” she added.

Lux Research analysts used detailed cost and demand models to evaluate materials opportunities in the emerging landscape. Among their findings:

Move toward quality. The solar industry now prioritizes low $/kWh on top of $/W, offering modules with a longer lifetime. Material suppliers like DuPont and downstream developers are setting the new standard. Simultaneously, companies such as Solar Buyer are helping financial institutions rate module quality.

The report, titled “From Cost Reductions to Performance Enhancements: Mapping the Billion Photovoltaic Materials Market,” is part of the Lux Research Solar Components Intelligence service.

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