The Blade Runner 2049 Experience
Transforms San Diego into the Los Angeles of the Near Future

Visitors Will Step into the World of Alcon Entertainment’s“Blade
Runner 2049” in an Immersive Multimedia Experience,Presented
by Johnnie Walker

2017年7月06日午後09:16，東部夏時間

BURBANK, Calif.--(BUSINESS WIRE)--Fans who are eagerly anticipating the long-awaited “Blade Runner”
sequel, “Blade Runner 2049,” will have a once-in-a-lifetime opportunity
to step into the unique world of Alcon Entertainment’s new film, months
before its October 6th theatrical release. Located in the
heart of San Diego’s famed Gaslamp Quarter, the Blade Runner 2049
Experience will replicate the movie’s setting, complete with the
unique sights, sounds and atmosphere of Los Angeles, circa 2049.
Presented by Alcon Entertainment and Johnnie Walker, the activation will
be open to the public over Comic-Con weekend—Thursday, July 20th,
to Sunday, July 23rd. Everyone is welcome; you do not need a
Comic-Con badge to enter.

Setting the tone, the experience begins as guests enter through a
gallery of art from “Blade Runner 2049.” An Oculus VR experience will
immerse visitors in the world of the film. But that is just the start:
as the VR presentation ends, guests will walk into a neon-lit Los
Angeles street scene, where they should be prepared to experience what
our potential future holds, including impromptu tests to determine if
they are humans…or replicants.

The actual Spinner from the new film will be on display, along with
other vehicles featured in the film. Costumes worn by the stars of
“Blade Runner 2049” will also be on display, and actors dressed in
wardrobe from the film will be amongst the crowd, furthering the sense
that guests have stepped into the Los Angeles of the future. There will
also be giveaways for fans, along with other surprises.

In addition, for the first time, fans will get an exclusive peek of the
limited-edition Johnnie Walker Black Label The Director’s Cut bottle,
inspired by the original, elusive prop from the first film. Details on
this limited-edition whiskey blend will be announced in the coming
months. Guests 21 and over will also have the chance to enjoy a Johnnie
Walker whisky tasting experience.

Located across the street from the Convention Center, where Comic-Con
will be in full swing, the Blade Runner 2049 Experience will run
from 10:00 a.m. – 7:00 p.m. on Thursday and Friday; 9:00 a.m. to 7:00
p.m. on Saturday; and 10:00 a.m. – 6:00 p.m. on Sunday. Guests can
register to enter at a specific appointment time or choose to wait in
line; however, appointments can only be made for the same day. Admission
is free.

Thirty years after the events of the first film, a new blade runner,
LAPD Officer K, unearths a long-buried secret that has the potential to
plunge what’s left of society into chaos. K’s discovery leads him on a
quest to find Rick Deckard, a former LAPD blade runner who has been
missing for 30 years.

“Blade Runner 2049” was produced by Oscar nominees Andrew A. Kosove and
Broderick Johnson (“The Blind Side”) and Bud Yorkin and Cynthia Yorkin.
Ridley Scott, who directed the first “Blade Runner,” served as an
executive producer, together with Tim Gamble, Frank Giustra, Yale
Badick, Val Hill, and Bill Carraro.

Denis Villeneuve directed the film from a screenplay by Hampton Fancher
and Michael Green, story by Fancher, based on characters from the novel Do
Androids Dream of Electric Sheep by Philip K. Dick.

Opening on October 6, 2017, in 2D and 3D in select theatres and IMAX,
“Blade Runner 2049” is a presentation of Alcon Entertainment and will be
distributed domestically by Warner Bros. Pictures, a Warner Bros.
Entertainment Company, and internationally by Sony Pictures
Entertainment.