Zecotek, European Car Maker in Talks About Integration of HUD Display System

Industrial PhotonicsJul 2017
RICHMOND, British Columbia — Photonics technologies developer Zecotek Photonics Inc. has announced that it is in talks with a major European automobile manufacturer for integration of its 3D head-up display (HUD) and entertainment console.

Zecotek’s 3D display system is compact and provides a deeper field-of-view than existing HUD displays. Eye tracking is unnecessary with up to 90 views simultaneously projected into the viewing zone, each corresponding to a particular viewpoint. Consequently, the observer sees a true 3D image as viewed from the chosen point anywhere within that viewing zone. This also means that the driver and the passenger can look at the same display and see their own images from their own perspective.

“The advantages of our 3D display systems for head-up display applications are attracting other car manufacturers,” said A.F. Zerrouk, chairman, president and CEO of Zecotek Photonics. “We are in discussions with some of the largest automakers in the world to develop customized 3D solutions for their various models. The key difference between our patented 3D display and the existing HUD systems is the much larger number of views as compared to the two views in a typical HUD display which requires eye tracking. Furthermore, the inherent volumetric effect of our 3D technology allows for a more compact configuration for automakers. These are significant advantages which provides Zecotek with opportunity for substantial adoption and market capture.”