ImagineA® Soups Donates To Food Banks This Holiday Season

ImagineA® brand has launched the ImagineA® No Empty Bowls online promotion campaign to help fight hunger.

LAKE SUCCESS, N.Y., Nov. 27, 2013 /PRNewswire/ -- It is estimated that every year more than 1 in 6 Americans struggles to put food on the table. A bowl of delicious Imagine® soup can help solve the problem. Now through December 9th, when a consumer shares an Imagine® brand Facebook post with friends and family, Imagine® brand will donate two bowls of soup to someone in need through our local charity partners (up to 20,000 bowls with a retail value of approximately $30,000). Every share means one less empty bowl and one more step in the fight against hunger. The Imagine® brand Facebook page will show the number of bowls donated by our fans.

"The Imagine® Facebook community is very active with the brand–they learn more about our wholesome soups and broths and how to creatively use our products in recipes and family meals," said Donna Iannucci, Vice President, Marketing—Grocery at Hain Celestial. "We think this promotion is a wonderful way for our consumers to positively engage with our brand and allow them to take part in helping us donate 20,000 bowls of soup to those in need this holiday season."

The Imagine® brand offers health-conscious people a variety of natural creamy and chunky style soups, broths, cooking stocks and gravies in over 50 varieties, with no artificial flavors, colors, preservatives or genetically modified organisms (GMOs). The finest ingredients that nature has to offer are used, which results in extraordinarily delicious and nutritious products. Many of Imagine® soups, broths and gravies are Certified Organic and/or Non-GMO Project Verified, as well as dairy-free, low or light in sodium, kosher, vegetarian or vegan and gluten free. The quality ingredients and chef-inspired recipes Imagine® soups uses are why we say the Imagine® brand offers "Honest Ingredients, Inspired Taste™."