Opening W Amsterdam marks brands Dutch debut

In the beginning of October the W Hotel brand, which is part of the Starwood Hotels & Resorts Worldwide chain, finally made its highly anticipated Dutch debut.

prime location in unique buildings in the heart of Amsterdam

modern meeting & event space

rooftop bar with unrivalled views over Dam Square

Prime location in the heart of Amsterdam

W Amsterdam has a prime location in the heart of Amsterdam on the famous Dam Square and just behind the Royal Palace. The hotel is divided over two unique buildings: a former Telephone Exchange building and a former Bank.

Turning traditional hotel models upside down

Rather than entering the hotel through a hotel lobby, guests will directly go to the rooftop, where they can check-in or just enjoy a drink in the W Living Room, the W’s reinterpretation of the hotel lobby.

Next to W brand’s Whatever/Whenever service philosophy that provides guests with whatever they want, whenever they want it (within legal boundaries), W Amsterdam also will host exclusive W Happenings showcasing what’s new in (Dutch) design, fashion and music.