Too Much Bourne Info?

Universal Studios has placed a massive Bourne Ultimatum billboard on the side of a building in NYC which just happens to be where Matt Damon lives with lucky Luciana. We love to see Matt anywhere and everywhere, but wonder if the studio went too far with the idea that Bourne comes home, literally. What do you think? Was this too much information for the studio to divulge?

Guys, seriously, Popsugar is NOT the first place to report this; I saw it on People Magazine's website (posted on the 10th), which quoted from The Smoking Gun's website, which shared this story on the 9th - http://www.thesmokinggun.com/archive/years/2007/0809071damon1.htmlApparently Universal leases the space on Matt's building - other posters have hung there before. Give popsugar a break!

Guys, seriously, Popsugar is NOT the first place to report this; I saw it on People Magazine's website (posted on the 10th), which quoted from The Smoking Gun's website, which shared this story on the 9th - http://www.thesmokinggun.com/archive/years/2007/0809071damon1.html
Apparently Universal leases the space on Matt's building - other posters have hung there before. Give popsugar a break!

I live in NYC and I have to say, if the information wasn't really divulged or made public not too many people would even know. Plus, I don't really think people are knocking down his door. Everyone in NY knows where SJP, Julianne Moore, Diddy, D.Jeter etc lives and you can very easily go up to their brownstone/building and wait for an autograph or hound them, but noone really does that here. I don't see a big deal at all...but it's not really about what we think is it? Wonder what mister hot action hero thinks.

Posting this online is horrible. If i saw this while i was driving or walking by i would think nothing of it now 1000s of people who read Popsugar know where he lives. This could perhaps put matt and his family at risk.

It's probably just a coincidence. Most of the locals probably couldn't care less where he lives; I'm sure some of them know already.
It's a bit difficult to understand how NYC operates if you don't live there. That building might not look like a lot but I'm sure it's amazing inside.

It's probably just a coincidence. Most of the locals probably couldn't care less where he lives; I'm sure some of them know already. It's a bit difficult to understand how NYC operates if you don't live there. That building might not look like a lot but I'm sure it's amazing inside.

how is it possible that they can put that on his home? he has a child, this can't be safe. the ad isn't very specific or blatant. still. studios should be watching out for the safety and privacy of their actors/actresses. i'm surprised he didn't take it down or try to sue the studio.

Well isn't that the tag line of the movie? Bournce comes home? I wouldn't think anything of it.
Again, I think people are missing the point that it's the people reporting on the internet that this is where he lives that are the source of the problem.
How could the studio go too far if everyone thinks it's just an ad for his movie? That's what I thought before I read the blurb.

Well isn't that the tag line of the movie? Bournce comes home? I wouldn't think anything of it. Again, I think people are missing the point that it's the people reporting on the internet that this is where he lives that are the source of the problem. How could the studio go too far if everyone thinks it's just an ad for his movie? That's what I thought before I read the blurb.

I'm so sick of blogs like popsugar continuously calling Luciana lucky. I think Damon is lucky to have found someone who is genuine in the surreal world of celebrity stardom, not the other way around just because before she met Damon she was an average everyday person.

Well being that supposedly that's where he lives, I'm sure he had SOME kind of say in the studio decision to plaster that there. I mean, if he really objected, I'm sure it wouldn't be there. Not to mention, it's not like it's a pap shot that is plastered or anything...it's to promote a movie...for a role. Not that big of a deal. That's the life of an actor.