Online social networks rapidly grow into diverse cultures. Each community develops its own identity, philosophy, and perspective. Reaching out through social media to engage people in scientific issues needs distinct voices and adaptive styles. There is no one way to communicate science.

This understanding nurtured the idea of Nodes of Science into a central hub bridging several projects across social media. Each Node of Science is a culture of its own, yet each one is a part of a larger, unified network.
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