Perhaps the only thing that changes more rapidly than technology in today's amped-up digital environment is the terminology used to describe that technology and its impact on consumers--and marketers. One recent example is the advent of the term "omnichannel" marketing, which many struggle to differentiate from another relatively recent term--"multichannel" marketing. Still, those who are most enmeshed in the field say there is a key distinction between the two, and it's one that will have an impact on marketers as they continue to seek ways of having a meaningful impact on the consumers they hope to engage. And, importantly, it's less about technology than it may seem.

MindTouch Announces MindTouch 2009

MindTouch announced the release of MindTouch 2009, an enhanced developer platform for building rich collaborative applications and communities, and a new bi-directional message bus that further extends MindTouch's collaborative capabilities. With the new bi-directional messaging bus users are now able to setup and receive change notifications when changes are made within MindTouch 2009 or to the many applications that users plug into MindTouch 2009, such as enterprise systems, databases, office productivity applications, web services, and more. Users can now choose to receive an email that notifies them when a specific page changes, or when certain files are revised, or when new users are added to the system. MindTouch 2009 offers users an auto-complete suggest feature that displays existing tags when a user wants to add new tags to a page, and also offers instant page associations without search indexing delays. MindTouch 2009 enables developers to build Rich Internet applications (RIA) by taking advantage of the new integration between DekiScript and Javascript, utilizing the JEM (JavaScript with Events and Messages) technology.