Are you looking in the USA Playstation Store? "FIFA 13 Bonus Edition" for PS3 is in the USA Playstation Store. I just went to the Playstation Store and saw it there.

Go the the Playstation Store. Go up to "Search". Type in FIFA. Go to the right of the screen. "FIFA 13 Bonus Edition" for PS3 should be the first game you see there. "FIFA Bonus Edition" costs $49.99, takes up 6.1gb, and contains "2200 FIFA points to redeem for FUT packs"