WWE was really hoping that they ha stumbled upon a good idea when they started promoting the fact that Erick Rowan had a high IQ. The hope was that it would help him connect more with the audience if they didn't think of him as just being a drone for Bray Wyatt. Unfortunately, though, that has done little for the character, as much of the audience remains lackadaisical towards Rowan. Management might need to tweak up his character more.

While a main event push does not appear to be in the works for him any time soon, Erick Rowan is receiving serious considerations for a highly coveted spot at Wrestlemania. It is all just a matter of management being able to come up with something for him that will interest the fans. It is believed that a potential match against Kane has been discussed backstage. The Authority story line would be utilized as the basis of the feud and the match.

The idea being Erick Rowan being fired is because WWE wants fans to believe that he's an important character in the stories. Lower level characters are rarely in danger of being in these types of predicaments. Rowan is still scheduled to work the Royal Rumble, so some sort of resolution should come for his character in the near future. Management has lost a little bit of faith in him, but they want to keep the push going for a bit.

As soon as WWE split up the Wyatt Family, the widespread belief was that they wanted to give Erick Rowan and Luke Harper a push that was outside of the outstretched shadows of Bray Wyatt. It now looks like Rowan might be the first one of the trio to lose that push, as management is said to be a bit concerned about how lackluster the audience has react to his new character. The feud with Big Show did very little to add momentum to Rowan.

When word broke out that a couple of WWE performers were doing silent protests during TLC against management by working at a lackluster pace, fans immediately started wondering which wrestlers were guilty of doing that. One of the names being tossed around right now is Big Show, whose match with Erick Rowan was not rated too high by the fans. The former world heavyweight champion has enough backstage stroke to not get fired for protesting.