Archive for the ‘Motion’ Category

When advertising agency, Modern Climate, wanted to wow their client, Mosaic, they turned to Afterglow Studios. With an approved script and verbal direction, we set out to create to create four 360º videos. Starting with rough animatics, we turned our proof of concept into a completely immersive and unforgettable experience.

Once a theatre production company writing original musicals and plays, Scene & Hurd Productions transitioned into a full-fledge production company. With this transition came a suddenly outdated brand look. Scene & Hurd hired Afterglow Studios to bring its brand to new levels, and one that best represented their new focus.

The process:
We first helped Scene & Hurd narrow its brand goals and helped them discover what it wanted its logo to convey.

This took shape in three ways: 1. As an eagle to show strength and precision, 2. As written text to highlight their writing capabilities, and 3. Elegance through a sophisticated color palette of golden yellow and royal purple.

After designing their logo, we animated it — starting first with a storyboard and animatic, and finally into 2D and 3D animation.

Sometimes the best solution isn’t the one originally thought of or brought to us. As was the case for Honeywell. Their initial request of producing video content for their video displays quickly ran into issues. Their current screens limited the number of pages and buttons that could be added.

The proposal.
Afterglow Studios reviewed the current system and proposed it be completely replaced with Android tablets for unlimited flexibility for pages, videos, and advanced transitions and color.

Sourcing a solution.
After Honeywell agreed to the proposal, Afterglow Studios sourced over 1500 interactive displays, created auto-launch app software, and designed and animated the interface — enabling Honeywell to showcase 9 different apps that highlighted 6 products in two different languages.

Keeping high-end experiences cost-effective.
To make this effort cost effective and engaging, Afterglow Studios turned Honeywell’s T5 thermostat units into interactive video screens — putting important product content literally in the hands of the buyers. While also blowing away the competition that sat on the same shelf.

To date, we’ve produced and delivered over 3000 units for in-store T5 displays. Visit your closest Home Depot and Lowe’s stores to see the displays in action.

Space Next is an educational IMAX film about how we took to the skies, our race to the moon and our future with the stars. This film is currently in distribution with Big & Digital and playing in theaters worldwide.http://spacenextmovie.com/

The journey to reach the stars began with our earliest dreams of flying and led to landing on the moon and sending a probe to Pluto. But that’s only the beginning.
Space Next offers a stunning glimpse into yesterday’s accomplishments, today’s science and tomorrow’s possibilities of what is to come by way of private space developments and national space programs. The result is an immersive experience of interplanetary excellence sure to inspire a generation of explorers, scientists, and dreamers. Come discover what’s next.

We are currently in production on our 2nd large screen film Touch the Stars.

The new VR world is rapidly expanding! Afterglow has had the honor of working on several projects in this new medium. Most recently we created a 360 3D Fruity Pebbles spot! This one utilized the Hero 14 Camera 360 rig. We also just wrapped on a project for NY based Robin Hood Foundation using the futuristic Nokia OZO rig. Stay tuned more to come soon!!!