Chains in the Southeast pull out all stops to drive traffic

Because extraordinary times call for extraordinary measures, some operators in the Southeast are straying from business as usual in an effort to keep customer visits on track.From operational changes, such as the introduction of liquor to beverage menus, to creative promotions, such as giving away gasoline, restaurateurs are rolling out their big guns to protect sales despite the limping economy.“With tough economic times, you have to find new ways to bring in traffic without alienating your ...

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