What doesn't mean a damn thing? Lemme lay this out for you (also you're in Germany, and I'm talking about the glorious United States of America).

~313 million Americans
~111 million Americans watch the Superbowl
~202 million Americans did not watch the Superbowl
Of the ~111 million Americans who watched it:
x are male
x' are male that don't care about it
y are female
y' are female that don't care about it

Rough figures, but x'+y' = ~40-50 million male/female viewers are watching for other reasons besides the game itself (being with friends/family, commercials, a reason to drink, etc.)

Are you sure? Where are you getting this information from? Are you assuming? Sounds like it to me. Here is my point.

~313 million Americans
~111 million Americans watch cats and dogs fighting over toilet paper
~202 million Americans did not watch cats and dogs fighting over toilet paper
Of the ~111 million Americans who watched it:
x are male
x' are Transvestites that don't care about it
y are female
y' are a bowl of soup that don't care about it

There! I just put some stats down on a blog and acted like they are real! Sounds legit to me. Where are you getting your stats? I hope I laid it down good enough for you. Also I did not know you were talking about the glorious United States of America because I thought the Superbowl will be played in Indianapolis this year which is in South Africa right?