The main element in targeting your mobile messaging correctly is giving consumers the data they require, when they need it and where they want it. It is of significant importance to keep in mind, that a mobile message interrupts and disturbs your customers’ daily activities. Just look at yourself! No matter where you are, if you hear […]

Today, many brands and businesses are focusing their mobile marketing efforts more towards client retention and engagement than securing new purchases and acquiring new customers. Apps play a crucial role for the companies to reach their set goals and objectives.

Every single day, people are using their mobile devices to interact, be it to engage with their favourite brands, search new ones or make instant purchases. Currently it is believed that over 90% of the world’s population has a mobile phone. In order to make an impact on today’s fast paced technology driven generation it […]