30 days, 30 postcards #FromCNTwithLove

It’s a wrap on our month-long Instagram project

Dhruvi wasn’t having a very good evening until the ‘Love & Travel’ postcard arrived; it is now part of the collection of postcards she has exchanged with her friends over the years. Hrishikesh faintly recalls the inland letters his dad used to write to his mom; he found his postcard hanging from the corner of the door. Meghalee checked about the postcard with her parents every day; when it finally arrived one morning, her dad placed it beside her bed before she woke up.

These are a handful of the many stories that unfold as the postcards reach their destination. This June, more than 500 of you from across the country signed up to receive a personalised, illustrated, ‘Love & Travel’ themed postcard from us. Our month-long project, #FromCNTwithLove, in collaboration with artist Tawfik Manham, allowed us a peek at your bucket lists. Paris seemed to be on top, closely followed by Bhutan, Japan and Goa. Some of you even went the extra mile by signing up multiple times—yes, even 18 times to be exact. In 30 days, 30 postcards (now 31, if you see our last post) made their way to the winners.

The good ol’ days of snail mail are back; the challenge is to make them stay.

In case you didn’t receive a postcard from us, fret not. Send a direct message to @tawfikmanham on Instagram, or hit the receive a postcard button on his website to sign up on his independent mailing list for the project, #postcardperday. ICYMI, here are all the postcards we sent out this month: