“We told them a lot, but we didn’t tell them everything — We don’t show them all our cards,” Catallo said. “I’m just looking forward to people seeing how much Kid Rock cares about the community.”

Kid Rock is known as a fan of the Union’s fall-off-the-bone ribs and down home side dishes, so Catallo said he and his partners are honored.

“It’s exciting,” Catallo said. “Obviously, Kid Rock and Guy Fieri are guys who can be themselves on camera, so it’s a great show. And we’re just fortunate that we’re on his radar. It’s easy to forget about Main Street these days, so we’re just very fortunate that he’s bringing this kind of attention to Clarkston.”