"VIRGIN AMERICA LAUNCH"

PRINT, OOH

VIRGIN AMERICA was bringing a new level of tech to the airline industry, many in flight amenities that were true game changers. These were industry benefits that were going to help all of us, so my drawings and character designs celebrated the human side of the equation.

VIRGIN AMERICA presents VIRGIN AMERICANS brought these characters to life, while furthering the great list of inflight attributes.

Plugs at every seat should be a law, but at the point of launch it was a novel idea. This logo helped spread the plug love, as it aligned with the Virgin spirit.