01.22.10

Skyskraper is one of those agencies of the future that serves as a bit of a go-between for the creative agency to final placement and execution. I am learning a lot this year, out of necessity with the future of this website about media, media buying and media strategy. Skyskraper is a digital media agency responsible for helping execute on some of those rather intangible projects that we creatives sometimes spew out in concepting sessions but have no idea how to pragmatically realize in the physical world.

One such project they recently helped Flourish Creative complete was a projected 3D advent calendar for Google Chrome displayed on the facade of the Westfield building in London. The image was projected to align perfectly with the tiles in the facade which is not an easy thing to do. The end result was pretty impressive. This kind of partnership and companies like this are definitely something to keep an eye out for in the future of our business. You would think the capability to produce something like this would still fit under the roof of a typical ad agency, but as technology continues to move forward by leaps and bounds every year more and more agencies are turning toward digital media agencies to execute on concepts and strategy.

I am loving the look of Skyskraper’s blog as well. That tightly kerned Helvetica is looking sharp.

IN THE STORE

CTT STUDIO

CTT FLICKR

SUPPORT

FOLLOW

Off the record

05/18 SENDAK PASSES The brilliant author and illustrator Maurice Sendak passed away last week at the age of 83 but will no doubt be remembered for generations to come for his amazing books such as Where the Wild Things Are.

04/12 ZIMMERMAN FACES MURDER In a case we’ve been following closely there is finally what we think is some good news to report. George ZImmerman, the man accused of killing the innocent teenager Trayvon Martin has been taken into custody and charged with second degree murder. At last there is some justice.

12/16 HITCHENS DIES Outspoken author and pundit Christopher Hitchens passed away yesterday at the age of 62 after succombing to a long battle with cancer. His honest and bravado opinion that rarely favored one side versus the other but was instead often a cry for ‘reason’ will be missed.

11/23 BURZYNKSI CLINIC Is there an alternative, non-toxic treatment for cancer? Dr. Stanislaw R. Burzynski seems to think so and has been experiencing higher rate of success than the current accepted practice of treating cancer.