CEO Evan Ratliff says the company is sticking around. But internal stops and starts — and the publishing industry’s increased focus on big platforms like Facebook — have made Atavist’s mission difficult.

Benton, J. (2011, Mar. 15). A very important matter: Should ebook titles be in quotes or italics?. Nieman Journalism Lab. Retrieved September 26, 2017, from http://www.niemanlab.org/2011/03/a-very-important-matter-should-ebook-titles-be-in-quotes-or-italics/

Chicago

Benton, Joshua. "A very important matter: Should ebook titles be in quotes or italics?." Nieman Journalism Lab. Last modified March 15, 2011. Accessed September 26, 2017. http://www.niemanlab.org/2011/03/a-very-important-matter-should-ebook-titles-be-in-quotes-or-italics/.