Wine Library Bringing the Thunder to Rev3

Revision3 continues to gobble up high-profile web content: the new media company will add Gary Vaynerchuk and his Wine Library TV to its roster. Veynerchuk is already a success in the vlogging world, with his wine show pulling in 60,000 “Vayniacs” a day. Partnering with Rev3 will give Vaynerchuk broader distribution and ad sales — which recently got more interesting, since Rev3 can now sell its own ads on its YouTube channel. The deal follows Revision3’s nabbing of popular pop culture web show EPIC-FU and comes days after the network canceled its own show Social Brew.