Northwoods Artist Directory FAQs

1.When will the directory come out? The directory
will be inserted inside the Award Winning Summer Times # 1 and will be
delivered to area restaurants, bars, gas stations, hotels, motels, chambers,
retails stores, organizations from Elcho, WI up through Ironwood, MI for people
to pick up free of charge right before the Memorial Day weekend (May 25, 2018).

2.Do people have to pay for the directory? No it
is free for the public to pick up.

3.How much does a small interior ad cost? $ 35.00
this is the total price.

4.Can an artist get extra copies to distribute at
the different events? Yes, we will have an additional 2,000 printed for artist
distribution.

5.How many will be published? 18,000 will be
printed, 16,000 will be inserted in the Summer Times # 1, 2,000 will be
available for artist distribution.

6.What geographic location will be covered in the
Northwoods Artist Directory? The whole northwoods of Wisconsin and the whole
Upper Peninsula of Michigan.

7.If I have a gallery in Bayfield or Hayward can I
still be in the Northwoods Artist Directory?
Yes you are part of the Northwoods of Wisconsin.

8.Will the directory be available on-line? Yes,
after it is published it will be available on the Lakeland Times website free
for the public to view. It will not have
any links active on the online version.

9.I want to make my own ad, what are the
dimensions? The small interior ads are 5.525 inches x 2.125 inches, full color,
no bleed. Use CMYK, true black. Submit your pdf at 300dpi or greater.

10.I have Microsoft Publisher, can I submit it in
that version? No, submit is as a jpg,
pdf, gft, bmp, tiff or doc. When you
have your work made, export it to another graphic version before submitting.

11.Can you make my ad? Yes, we have award winning graphic designers
on staff who can create your ad at no additional charge. We can proof out your ad to you for approval
before printing.

12.Can you bill me for the ad? If you are currently
set up in our billing system to get a statement then yes. If you are not set up, then we can accept
cash, check, debit card or credit card.

14.What is the deadline? We need the ad proofed out
and completed along with payment (if you are not in our billing system) by
April 26. It is advised to reserve your
space ASAP especially if we are creating your ad so we have time to proof out your
ad.

15.Can I combine two of the smaller ads to create a
larger ad? No. You can purchase more than one smaller ad, we
will not be combining them, if you wish a larger ad to go with the smaller ad,
you can purchase an ad in the Summer Times # 1 and have them refer to your
Northwoods Artist Directory ad. We
currently have only the interior spread left for full page ads.

16.How will the ads be arranged? The ads will be listed alphabetically by geographic
location by state. The listing will
include your name/business then the page your ad is located on. It will be under the city/town you tell us
you want your ad under. If you have
multiple locations, you need to pick one, it might be your main location or one
of your satellite locations. The
physical ads will also be put with others of the same geographic location. Currently we are not offering the option of
picking the spot on the page or the page.

17.How many ads will be on a page? We will have 8
ads per interior page. The only full
page ads are the inside front cover, center spread, inside back cover and back
cover. Currently the only full page ad
available is the center spread for $ 1200.00

18.How many pages are in the Northwoods Artist
Directory? At this point it is yet to be determined depending on the response
we receive.

19.Have you done this in the past, can I see last
year’s directory? This is the first
time. If it works well we would like to
do this annually to come out this time of year. We don’t have any samples to
show you are this time. It will be in booklet form.

20.Can I be put on a list to be notified every year
to be included? Yes

21.I will be having an event where various artists
will be selling their product, can I take out an ad? Yes if the event meets the
geographic location requirement.

22.I have only an ETSY store but live in
Rhinelander, can I be included? Yes, in your ad make sure to let people know
how they can see your work, for your geographic location list the town you live
in.

23.I am an art teacher in Eagle River, I would like
to be listed but don’t have a store, can I be included? Yes, you are an artist
and you live in the northwoods. You do
not have to be actively selling your art to be included. Art students who meet
the geographic location requirement are also able to purchase ads.

24.How many words can I put on my ad? As many as will fit comfortably on your ad
where people can still read them. You can
also put pictures in your ad.

25.I am a writer but haven’t published a book yet
can I be included? Yes if you fit the
geographic location requirement.

26.Can you meet me to go over my ad? If you do not
have a storefront, you can come to our physical locations in Minocqua or
Rhinelander. We have sales
representatives who are in the field, please call to see if they can meet you
at a public location in your area. The Sales representatives make their own
schedules, you can leave them a message at their desk s, call 715-356-5236. Sales
Representatives go throughout the northwoods from Tomahawk, WI as far north as
Wakefield, MI and the many towns in-between. You can also mail us your request
with picture or logo. Please allow us
enough time to create your ad, please call us if you are mailing so we can
watch for the information and reserve the space for you.

27.The gallery who carries my work is taking out an
ad, should I take one out also? If you
want you can, it will allow for more coverage of your work and if you have
pieces in multiple galleries you can list the different sites.

28.Is the cover glossy? No, in order to keep the cost of the ads low
for the many artists the cover will not be glossy.

29.What is the Summer Times # 1? The Summer Times # 1 is an award winning
stand alone publication containing different events and things to do in the
summer in the northwoods. The Summer/Autumn
Times series comes out 4 times in the summer season – Memorial Day, 4th
of July, Beginning of August and the Autumn Times – Labor Day. This publication has a distribution system
already set up. Any business can be in the
Summer Times # 1. Only art related
business/people/events can be in the Northwoods Artist Directory. Call us if
you are interested in advertising in the Summer Times or Autumn Times, there is
no geographic location or art requirement for these publications.

30.Will the Northwoods Artist Directory be mailed
to any or be inserted in the regular paper? No