Manifesto

We, the Doodlers of every nation, in order to form a more perfect world, establish semantic truth, promote whole-minded learning, provide for the struggling knowledge worker and student, enhance educational well-being, and secure the benefits of the Doodle for ourselves and our posterity, do ordain and establish this Manifesto for Doodlers everywhere.

—Set Forth by the Founding Infodoodlers this 14th day of February of the Year 2011

to doodle (modern defn.): to dawdle; to draw something without thinking; to scrawl aimlessly; to make meaningless marks; to do something of little value, substance or import; to do nothing.

FALSE.

Contrary to popular belief, THERE IS NO SUCH THING AS A MINDLESS DOODLE.

The very act of creating a Doodle necessarily engages the mind. Doodling IS thinking, soldiers, it’s just thinking in disguise. This Manifesto, therefore, intends to disrupt society’s myths that—intentionally or otherwise—conspire to keep the Doodle down. We will illuminate the truth about doodling and set the record straight after more than 200 years of misinformation. Because we, the millions of Doodlers around the world and the billions of Doodlers throughout history, know the impressive power of this universal act. And on this day and each day forth, shall the rest of the world know, too. No longer will the Doodle hide in a house of ill repute. No longer will simple visual language be underused and misunderstood. Forevermore, we acknowledge the Doodle as a tool for whole-mind learning and we wield its power deliberately and without restriction, in any learning environment we see fit.

We hold these truths to be self-evident:

That doodling is as native to human beings as are walking and talking;

That human beings have been doodling in the sand, in the snow and on cave walls for over 30,000 years;

That we are neurologically wired with an overwhelmingly visual sensory ability;

That doodling ignites four learning modalities—auditory, linguistic, kinesthetic, and visual—and dramatically enhances the experience of learning;

That doodling promotes concentration and increases information retention by up to 29%;

That doodling supports deep, creative problem solving and innovation;

That doodling has been an ever-present tool, a pre-cursor and a catalyst for the emergence of intellectual breakthroughs in science, technology, medicine, architecture, literature and art;

That doodling is and has been deployed by some of the best and brightest minds in history;

And that doodling lives outside of the elitist realms of high art and design and is a form of expression free and accessible to all.

Because of these realities of the Doodle, we, the Revolutionaries, hereby DECLARE A DOODLE REVOLUTION. We defy the modern definition of doodling and take the definition into our own hands. What we believe to be a fair and just definition of the Doodle is as follows:

to doodle (Revolutionary’s defn.): to make spontaneous marks in order to support thinking; to use simple visual language to engage three learning modalities; to use simple visual language to activate the mind’s eye and support creativity, problem-solving and innovation.

We believe that education around the power of doodling necessarily leads to its enhanced use. So as Revolutionaries, we up the ante of the Doodle and define an even more advanced method of deploying it: Strategic Doodling.

to infodoodle (Revolutionary’s defn.): to intentionally track auditory or text-based content and translate it into words and pictures; to generate text-, shape- and picture-based language to clarify and communicate concepts; to craft and display complex information using a union of words, shapes and pictures.

The practice of infodoodling is for a complex and unpredictable future—one that will warrant knowledge of and proficiency in the construction of visual displays. We believe that the opportunity to learn and practice doodling and infodoodling should be available to all people, so we will no longer tolerate the crippling of our native visual language abilities in order to adhere to antiquated perceptions. We insist that the people be shown the value and the applications of the Doodle and its more sophisticated form, the Infodoodle.

To reach this lofty goal, we first demand that teachers, bosses, and other authority figures cease and desist any suspicion and disapproval that stigmatizes doodling. We assert our belief that doodling is most appropriate where society perceives it as least appropriate: in situations with high information density and high accountability for learning. Today, we liberate the Doodle and elevate it to its proper place in our world. We take up our pens, pencils and felt-tipped markers and deploy doodling—complex and simple—wherever we deem it necessary. We will wield the power of the Doodle and for this, we will not apologize. We will take the Doodle back and then put it to work.

Long Live the Doodle Revolution.

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Note: This is a real revolution, so we’re going to ask you to confirm your participation via email. The Doodle is not a joke. Got it?

FYI, if you uncheck the missives box this’ll be only be the only email you get from us.

The Signers

Sunni Brown

Timothy Grahl

Brian Morykon

Candace Smith

Joseph Hinson

Maria Hayden

Chris Hoover

Indrek Maripuu

Khaki Heusner

Stephanie Ackerman

Elisabeth Hoelzl

Israel Peisino Junior - Zra'el

Ryan Robinson

Cynthia Antonaccio

Julie Gomoll

Bastian Unterberg

Tom Fishburne

Adrian Ionescu

Paige Heusner

David Christensen

Roy Christopher

Candi Ligutan

Daniel Hoang

James Monjack

Tom Genovese

Allison Crow Flanigin

Paul Goode

John Hutchings

Sally Carson of Fixpert Design

Nick Disabato

Alejandro Flores Prieto

Steve Cherches

Ryan Wachtl

Michael Duarte

Laurence Musgrove

Fran Magee

Henry Patterson

Dean Meyers

Matthew Dunn

Rachel Shanken

Tom McClain

Johanna Rehnvall

Chet Hornung the Great

Vitorio Miliano

Andrew Warner

Brandy A. Brown

Harpreet Singh Gauri

MJ Broadbent

VizThink

Amanda Lyons

barbara veloso

Jean Roth

Brenda Boo

Ross T Allan

Unmesh Gundecha

Sheri Shipe

Mike Tremoulet

Fernando de Pablo DIBUJARIO

Bill Welense

Enrique Gonzalez

Julia K. Sullenberger

Rupert Hölzl

Thomas Michaud

Nikki Echler McDonald

Jason Molin

Nolan Haims

Adriana Santamaría

Kelly Kingman

Tom Kealey

Diana Lane

Ben Austin

Anette Metzger

Marcelo Menezes Neves

Conor Crowley

Amanda Wright

Roger C. Parker

Judi Piggott

Nora Morales

Ugo Sangiorgi

Stacy Weitzner

Sue Brown

Nigel Steane

Robert Yau

Caleb Jenkins

Whitney Hess

Binaebi Akah

Gary Ellis

Cecy Correa

Dennis Kardys

Dan Allison

Scott Riley

Erica Durante

Warren Beinart

Jen Salta

Omar D. Valencia

Michelle Thompson

Stuart Eggleston

Sam Smith

Stephanie Bazan

Pip G

Jason Fox

Rob Dennison

Montse Marsal

Ibrahim Cesar

Kate Quinn of Imaginician

Rocío Corona Rosales

Breah Livolsi Parker

Stéphane Paquet

Marian Buhnici

Shay-Jahen Merritte

Isaac Csandl

Olaf Lewitz

Ilja Preuß

Jeff Hoyle

Sarah Peters

Marina Montero

Scott Nicholson Kurland

Cristina Rodríguez Rodrigo

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@kevinnorman

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Tom Tretter

Mark Ellis

Kailyn Cuevas

Catherine Ménard

Gabrielle Otis

Pete Berol

Mario Enrique Fernández Angeles

Ann-Caryn Cleveland

Justin Worley

Carla Gates

Travis Allison

Sylvia Abenis

Justin M. Discoe

Alexander Nekrasov

Mark Webster

Patricia Kambitsch

Talia Dashow

Veronica Maria Jarski

Keri Lyn Vitagliano

Frank Meinholz

Gordon Skillen

Anna

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Brain Cutlery (http://www.braincutlery.co.uk)

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anna marzona

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Leonardo Morantes Africano

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Lauren Ness

Eshita Dahiya

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suresh sahib

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SP Lim

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Markus Oehninger

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mary jo holmes

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lawrie Hunter

david farkas

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India

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Jordan Anderson

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Ashley Martinez

Thijs Verhees

Arthur Wilson Scrivener

Arild Øvrum

Kathryn Garrison

Amy Goldbas

Justin Galloway

virginia v lee - Ancha\'s mommy a fierce doodler

Dan Elliott

Lisa Danchak-Martin

Dee Tawhai Art Therapist

Sarah Smalley

Jillian Imp

Pat Molla

Valasiti

CJ Martinez

kiwi_hh

Terry Willox

Óscar SP

Bob Hollen

Robert C Yu

Courtney L Robinson, B.A. M.A. (C) CHRP

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Nestor Rojas

Every revolution needs a leader. Best known for large-scale strategic doodles and Gamestorming, a book that outlines visual thinking techniques for business (and a Top 100 Business Book on Amazon!), Sunni Brown has worked with companies like Disney, Sharpie, Zappos and SXSW. Using common sense, experience and neuroscience, Sunni is proving that to doodle is to ignite your whole mind—and she’ll teach the world how to master “strategic doodling” in her forthcoming book, The Doodle Revolution.