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Monday, September 6, 2010

Delivering Happiness: Post #3

Corporate Culture: Tony has a LOT to say about how to build the kind of corporate culture that makes a real difference. And he did it at Zappos so simply and authentically—he asked people. He sent out an e-mail entitled “Zappos Culture Book” asking anyone who wished to send him 100-500 words about what the Zappos culture meant to them (and what it was like, what they liked about it, and how it was different). He credits the culture building as one of the main reasons they hit their big corporate goals in their early days. He also provides a primer for any company that wants to create its own “Culture Book.” See pp.137-142.