How often do you look at a product or service and decide it wasn’t worth your time and money? How many of us do that everyday?

That is the same fate your product will face. Unless you figure out the right product-market fit. There are practically unlimited ways to figure this out, but its about how efficiently and reliably you can – without wasting too much cash and time.

Talk to your customers. Read, understand and analyze what your industry leaders write. Look at your competitors. Look at services that complement your offering. Best of all, rather than assuming and predicting your customer, be and behave like your customer. There is no better way to understand them. [tweetmeme source=”FlaringSparks” only_single=false]