August 2017

Pecha Kucha is a format of presentation where you show 20 images which each advance automatically after 20 seconds which forces you to really understand the topic you present and to strip down a presentation to the core and what really matters. In this post, I share some of my experiences of working with PechaKucha’s as a method of presentation

This post discusses the importance of incentivizing research participants to enable large scale surveys which have become an important part of academic research enabling small research teams and even individual researchers to perform large scale studies that just a few years ago would have been out of reach for all but a small number of well-funded scholars.

After 20 years working as a designer and ten years as a creative director I have learned the importance of testing every step of a design process and it never stops to surprise me how often designs that I personally find really strong, about half of the times when performing usability- and perception tests, reveals serious problems. What I have come to learn from this is the importance of testing every major iteration of a design on an unbiased audience and never let my subjective opinion solely drive conclusions about a design.

A significant part of my work as a creative director is to evaluate the work of designers and it never stops to surprise me how even some of the world’s largest agencies lacks fundamental knowledge of grid-based design which to a great extent can be blamed on the fact that the grid capabilities of Adobe InDesign is extremely limited and arguably quite useless.