Social Media Marketing Automation With a Human Touch

Social Media Marketing (SMM) has some very powerful web promotion benefits. One is search engine marketing. Google tends to favor rank pages on some social sites higher than other pages. Links on social sites may also help the ranking of the web pages they point to. This is a “double dose” of SEO, as you can rank your social pages themselves and you can use your social media accounts to help rank your own pages.

The second major benefit is that you can leverage the popularity of the major social sites to create a following of your own, greatly expanding your “reach” across the web. It’s pretty simple really, post good content and then get people to friend and follow you.

Want another major benefit? Getting and building social media accounts is free.

Which is Better for Social Media…Automation or Manual? Both!

I highly suggest Mass Planner to automate many of your social tasks. I not only recommend Mass Planner, I’m a paying customer myself.

However, I also add a human touch by managing my social accounts “by hand”. I routinely check to make sure my automated posts are good and relevant, deleting those that aren’t. I manually add the best content I find while surfing, in addition to my automated content, ensuring high quality posts, pins and tweets.

IMO, a good strategy to use is to automate multiple social media accounts, then pick a couple of these accounts that are getting the best results and focus your attention on those. It’s the old 80/20 rule, where 20% of your social accounts will get you 80% of your results. In other words, set up 10 accounts on the 3 recommended social media sites in different niches and see which give the best results. Tend to the “winners” with a mix of automation and manual maintenance, and use only automation on the rest.

Automate Your Social Marketing With MassPlanner

Mass Planner gives you a couple of payment options: $9.95 on a month to month basis and a 6 month subscription for $44.95. The basic program lets you manage two accounts on each of these major social media accounts:

FaceBook
Twitter
LinkedIn
Google+
Pinterest
Instagram
Tumblr

If you need more than two accounts, they sell “upgrades” at a very reasonable price. For example, you can add 8 more accounts at each of the social sites for a ONE TIME fee of $15 (if I remember correctly). With the two accounts per social site already included, that’s a total of 10 accounts per site Mass Planner will automate. There’s also modules for 15 additional accounts as well as for unlimited accounts.

I suggest you get the +8 module to get started, which will give you a total of 10 accounts at each of the 7 social sites.

Balancing The Pros and Cons of Mass Planner Compared to Other Social Media Automation Tools

Pros

Doesn’t leave a footprint. For example, if you use an online service like Buffer, PostPlanner or IFTTT, they will leave a note that they were used.

Follow and Unfollows – Building your network and expanding your social reach is essential. Services like Buffer don’t have follow/unfollow features.

Works with a wider variety of social platforms: Facebook, Google+, Twitter, Pinterest, LinkedIn, Instagram and Tumblr.

Great Support – The few times I’ve needed support, I’ve quickly received prompt and friendly responses.

New features are always being added.

Cons

Uses a lot of your computer resources, like CPU and RAM/Memory.

You computer needs to be running and connected to the Net for Mass Planner to work.

It has many additional features than other social media automation tools, which means a bigger learning curve to master them all.

What You’ll Need to Maximize Your Efforts Using Mass Planner

Dedicated PC or Virtual Private Server

Because Mass Planner is such a resource hog, it can make it tough to run on your main computer while trying to work on other things. Many people recommend getting a Windows server to run Mass Planner. Personally, I think a better idea is to use a second computer. A Windows server is simply a computer you “rent” that’s constantly connected to the Net. You upload your programs to the server, then run these programs like you would on your own home PC using what’s knows as a “remote desktop” program.

The price of laptops and PCs on eBay is pretty low now-a-days and you can get a good-enough laptop computer for about $200. I recommend a laptop, as they are smaller and have keyboard and monitor built in. Of course, if you prefer a desktop, go for it. Either way, be sure to get a computer with at least 4 megs of RAM.

If you travel or have a slow Net connection, then a remote Windows server may be a better choice. However, you’ll end up paying more in the long run for a server than buying a second computer. And with a second computer, you have a tangible asset you can sell or use as a backup in case something happens to your primary computer.

If you can’t afford a second computer or remote Windows server, you’ll probably want to run Mass Planner when you’re sleeping and not using your PC.

Proxies

If you have more than 2 or 3 accounts on each social site, you’ll probably need 4-5 good, dependable private proxies. You’ll probably want to limit your accounts to 2 or 3 per proxy, just to be safe. Do a google for something like “dedicated private proxies“. Mass Planner will allow you to assign a proxy for each social account.

Quality Content

The King of Content System – This is my special report on how to create high-quality content using free tools and/or Scrapebox. This strategy is also perfect for creating curated content for Mass Planner to post to the social sites. Basically, The King of Content system scrapes the URLs of high quality content.

All you need to post great content to your social media accounts using Mass Planner is the URLs and Titles of good resources. Sites like Facebook and Pinterest will automatically add an image from the URL for you. The King of Content system shows you step by step how to find and use the best content.

Why Content is So Important for SMM

In my experience, 10-15% of the people you follow on social media sites will follow you back if you have little or poor content. However, if you have plenty of good content 20-35% of those that you follow will follow you back. What you’ll probably find is, when first starting out only about 10-15% of the people you follow on the various social sites will follow you back. However, as you add more and more tweets, pins and posts, you’ll start to see that percentage increase to 20-35% of those that you follow will follow you back.

An important thing to note is that a certain percentage that follow you back will be automated bots that follow back everyone that follows that social media account. The higher percentage of follow backs over the minimum are the real people that have checked out your profile and posts, pins and tweets. Bots don’t recognize real quality content, real people do. Quality content not only gives you more friends and followers, it gives you real people as followers.

Power Multiplier

By creating content using the King of Content strategy, you’re potentially killing a flock of birds with one stone. Exploit the King of Content strategies to create quality content for your own blog. Blog articles and posts like “The 53 Best Resources for House Training Your Puppy” are very popular. The King of Content also has a potent built-in marketing plan focused on social media marketing influencers, which ties in perfectly with this Social Media Game Plan article.

Another benefit of using the King of Content strategy is that you can use the resources in your posts as content for your social media accounts. Let me give you an example…on this page I have a bunch of free and cheap resources for media to used in videos. Not only is this page a valuable content resource on my blog, but I’ve taken all the links on that page and made them into a CSV file. I added that file to Mass Planner and it uses those same resources to post on my Facebook wall, LinkedIn account, Twitter and I’ve recently added Pinterest and Tumblr to the campaign.

Every day, Mass Planner posts a few resources from that file to my social accounts, along with a mix of other stuff. Using the King of Content strategy, I not only create valuable collections of resources for my blogs, I also create a list of individual quality resources that are posted daily on my social accounts.

The difference is, my blog posts have all the resources on the same page, while Mass Planner posts each resource one at a time to my various social accounts.

Yes, it takes me a full afternoon to gather and create these resource files, but once they’re made I have enough content to keep Mass Planner busy for a year, all on auto-pilot.

A CSV file simply means “Comma Separated Value”. It’s really just a text file using the .csv extension that uses commas to separate the different elements so Mass Planner can tell which is what. For our purposes, it’s really easy to create. Just follow this format:

Title URL,,,,,
Title URL,,,,,
Title URL,,,,,
Title URL,,,,,

Of course, you can also reverse the Title and URL:
URL Title,,,,,
URL Title,,,,,
URL Title,,,,,
URL Title,,,,,

Notice how each line ends with 5 commas? That’s simply the format Mass Planner uses to separate values for other content possibilities. However, we don’t need to use any of the other values, so we only need to use the commas but don’t need any addition data.

Important note: Make 100% sure that titles and URLs do NOT include any commas. The only commas in your Mass Planner content files for automated posts should be the 5 commas at the end of each line.

Why Do I Focus Mainly on Twitter, Tumblr and Pinterest?

There’s a number of reasons…First, let me say that I haven’t used Instagram. It may well be as good as, or better, for marketing as the three social networks I recommend. But having never used it, I really can’t give you a good opinion or tips on how to use it. And, I believe it’s technically against Instagram’s terms to use an automation tool like Mass Planner.

Facebook only allows one account per person. Any more than one account, and you’re risking losing all your accounts. There are a number of people using multiple FB accounts, I just don’t want to risk my own main FB account. I do use Mass Planner to schedule posts to my Facebook wall, but nothing more.

While Mass Planner can post to FB groups, automated posting to FB groups is a bit risky and can get your account banned. You can try it, and it may work for you, I just don’t recommend it. You can also use Mass Planner to post to Facebook Fan Pages, which can be helpful in many circumstances. It’s really a case of me not doing a lot of marketing with Facebook Fan Pages.

LinkedIn is pretty much only for business related niches and in my opinion all but useless for other niches. Again, I do use Mass Planner to automate posting to my wall on LinkedIn, but have never used it for automated posting to LinkedIn groups. Like with FB, I don’t want to risk my LinkedIn account. Plus, even though my automated posts are business related, I get almost zero interaction on LinkedIn with my “activity”. The very same content posted to Twitter, Pinterest and my Facebook wall that get likes and shares, simply get no interaction on LinkedIn. I do suggest setting up a LinkedIn account in Mass Planner and automate posting to it, I just can’t recommend spending much time on LinkedIn other than that.

Google+ is also a possibility with Mass Planner, but I don’t like messing with Google too much and setting up multiple accounts is getting tougher. However, if you already have a Google+ page, you may as well add it to your Mass Planner campaign.

Now that you know why I don’t use some of the other social media accounts…here’s why I mainly use Twitter, Tumblr and Pinterest. These three are generally easier to create accounts on and aren’t as strick about things like self promotion, selling and affiliate links.

You can build huge lists of followers on Twitter, Tumblr and Pinterest pretty quickly, which is why being able to have multiple accounts is so huge. Using round numbers, let’s say you follow 100 people a day and 20% of those people follow you back. That’s 20 people a day. But if you have 10 accounts for each Twitter, Tumblr and Pinterest, that’s 30 total accounts. That’s 600 total followers a day, which is 18,000 a month.

18,000 is actually a conservative number because you can follow twice that many people (200) a day. I don’t suggest you follow 200 a day until you’ve built out your accounts with content and let each account age a bit. But once you get things going, 200 a day is a good number for Twitter, Tumblr and Pinterest.

Tumblr Follow Note: Tumblr allows you to follow up to 200 other blogs per day, there’s a limit of 5000 other blogs you can follow. Once you follow 5000 other blogs, use MassPlanner to unfollow the blogs that aren’t following you back. This way, you can get 5000 total followers on Tumblr per account.

Twitter Follow Note: Twitter used to have a restriction, and it may still. Once you follow 2000 people, you need a certain number of people following you before you can follow more people. Once you get to around 1800 people, you can either:

1. Buy Twitter followers

2. In Mass Planner, stop following people and only use Mass Planner’s “unfollow” feature until your following and follower ratio is closer to one to one. You may have to do this a couple of time to get over the “hump”

Pinterest Follow Note: Pinterest seems to be the most lenient when it comes to following.

Built-In Content

Twitter, Tumblr and Pinterest all have content creation built in, by way of retweeting, repinning, reblogging. It’s perfectly acceptable to reuse other members’ content…it’s actually appreciated in almost all cases.

Note: As of the time I’m writing this post, you can only reblog on Tumblr using keywords when automating with Mass Planner. Mass Planner has other options for repinning and retweeting for both Twitter and Pinterest .

When you mix the King of Content strategy for curating content with retweeting, repinning, reblogging, you have a very potent combination for adding lots and lots of quality content to your social accounts.

Here’s Some Great Reasons to Retweet on Twitter:

To add quality content to your own Twitter stream.
Get the attention of influential Twitter members.
To retweet tweets from other account of yours to increase your reach and exposure.

Exploit Twitter Lists For Maximum Impact

Mass Planner – MP can retweet tweets that are from members on a particular list. By finding and/or creating lists of the best content providers, Mass Planner can automatically retweet high quality tweets.

Twitter allows users to create “lists” of other Twitter users. Lists helps people organize how they use Twitter. As you follow people on Twitter with the hope that they will follow you back, your Twitter news feed can quickly become a big mess. With Twitter lists, you can organize the people you follow into different categories. Maybe you have a list for sports, another for recipes, another for friends and family, and another for local topics. Then you can check out each individual list without the clutter of all of the people you’re following.

In time you will be following 10s of thousands of people. By using lists, you can separate the cream of the crop. Use Twitter lists to include the “best of the best” to isolate quality content. You can then post quality resources you find on all your other social accounts. Sprinkling in just a few hand-picked resources with your automated content takes your social media accounts to another level. And Twitter lists containing folks with the best tweets in your niche is a great way to find content for your other social accounts.

It’s also a good idea to find existing Twitter lists created by the best content curators in a particular niche. Spend some time and effort upfront researching who is tweeting the best and most relevant content. You will want to do some research to find QUALITY tweets to retweet. Lists created by the best folks on Twitter in your niche often include other high quality contributors. Remember, the better your tweets are, the more followers you will get.

Also, find the most influential tweeters in that niche and make a list dedicated to them. Influencers will often be the same folks as those producing the best tweets and Twitter lists. Add them to your own Twitter lists.

Mass Planner has the ability to use Twitter lists to retweet and like tweets using Twitter lists. By doing a good job of building Twitter lists of people that tweet only quality stuff, you can use Mass Planner to retweet them on autopilot, adding quality and relevant retweets to your own Twitter stream.

In addition to being able to automatically retweet quality tweets, retweeting influencers is a good way to get noticed by them. Make a Twitter list that includes the biggest influencers in your niche(s) and set Mass Planner to automatically retweet their tweets to get on influencers’ “radar”.

Members of group boards tend to be a little more active and are more likely to follow you back.

There’s basically two types of Pinterest Group Boards:

1. Those that are tightly moderated.

2. Boards that are full of spam.

Well-moderated group boards usually have pretty strict pinning rules, with multiple moderators. These boards tend to have higher quality pins. When using Pin Groupie to locate Pinterest group boards, be sure to check out each board to make sure it’s tightly moderated.

Put in a little effort to collect a list of at least a dozen (hopefully more) well-moderated group boards to use for repinning in Mass Planner. Then set Mass Planner to only repin pins that have a minimum of something like 4 or more Likes and/or repins. By including only relevant boards that have quality pins that have a minimum of 4 likes and repins, you can be fairly certain that you will be repinning quality pins.

You want to make sure and spend the time to come up with at least a dozen quality boards, as you will also be following folks that follow these group boards and you don’t want to just have the same content as these group boards, otherwise the followers won’t find anything new and interesting on your own boards.

Also, a good rule of thumb for following is to use Pin Groupie to find group boards with a total of at least 100,000 followers. Again, these totals are for all the related group boards. If you can’t find enough group boards with a combined minimum of 100,000 followers, you’ll probably want to expand your ideas for topics for that particular Pinterest account. Keep in mind that each account can have multiple pin boards, and each board can be about a different topic or niche.

Exploiting #Hashtags

Generally, I only worry about using hashtags on Twitter tweets that promote my own links and resources. I haven’t thought of a good enough reason yet to add hashtags to tweets that don’t promote me directly, although there very well could be good reasons that haven’t occurred to me yet.

Spinning Text To Use In Mass Planner

Mass Planner can “spin” text. Mass Planner has an option to re-use posts and tweets. If you want to use the same tweets on Twitter multiple times, I suggest using “spintax” so your tweets won’t be seen as duplicates. Generally, I only spin tweets that are my “money” tweets. This means they either contain a link to something I sell, an affiliate link, a page on one of my sites, or something like a one of my Youtube videos.

I try for a mix of about 8-10 quality tweets/retweets to 1 money tweet.

Use spintax on a few of your most relevant #hashtags when creating tweets to post to Twitter. Not only will spinning tags give you a wider variety of tags to help your tweets be found in the Twitter search results, spinning tags will also give your entire tweet more variety. This is especially useful if you intend to post the same basic tweet multiple times over a period of time.

Spinning Tip: Think about the concept of “and” and “or”. For example, let’s say you have a list of 12 adjectives you want to use in your tweets. For demonstration purposes, I’ll just use numbers:
One
Two
Three
Four
Five
Six
Seven
Eight
Nine
Ten
Eleven
Twelve

This list will give your tweets 12 different versions. However, if we split them into two groups of 6 keywords each, and use “and/or”:

{One|Two|Three|Four|Five|Six} and {Seven|Eight|Nine|Ten|Eleven|Twelve}

…we’ll have 36 combinations: 6 x 6 = 36.

Actually, we can switch the order of the two groupings for other tweets and the same 12 keywords/phrases will give use a total of 72 combinations:

{Seven|Eight|Nine|Ten|Eleven|Twelve} and {One|Two|Three|Four|Five|Six}

I won’t give a lot of examples here, as I don’t want everyone to use the same words and phrases, but here’s an quick example of how to multiply your combinations of keywords when spinning:

{big|large|huge} (collection|assortment|array}

This will give us 9 combos from 6 words (3 x 3 = 9). The more words we add to each collection will exponentially increase our possible combos. For example, if we have 10 and 10, that’s 20 words/phrases. However, if we use the “and/or” technique, that’s 10 x 10 = 100 COMBINATIONS.

But this is only for 2 groups of words. What if we also add a collection of 10 tags using spintax:
{#dogs|#pets|#animals|#puppies|#K9|#mutts|#canine|#hound|#dogtraining|#pups}

From just 30 words, we know have 1000 combinations. I doubt this will “fool” Google, but it does work with Twitter, at least at this point in time. You will need to consider whether it’s worth adding extra tags to get more variety, or stick to only the most popular #hashtags. I’m inclined to favor popular #hashtags over variety, however it shouldn’t be too hard to come up with a good assortment of relevant and popular #hashtags.

If you remember from above, we have two basic formats to create CSV files to use as our posts in Mass Planner:
Title URL,,,,,
URL Title,,,,,

Just by changing the order of the Title and URL, we’re giving our tweets even more variety.

Here’s an example of how I add money resources to a file to be posted automatically by Mass Planner:

http://KurtMelvin.com/Blog Get great deals for your video marketing projects #marketing

Twitter – Pin Your “Money” Tweets

Twitter has a feature that allows you to “pin” a tweet so that it always appears at the top of your Twitter stream. As you follow others, many of them will check out your account. Your pinned tweet will be the tweet seen by the most people. Be sure to pin a money tweet to the top of your Twitter stream to maximize its exposure. Also, test a variety of money tweets to see which give you the best results.

Attract Attention By Using Animations

Using movement on your social accounts can get your posts, pins and tweets a lot more attention and animated GIFs are making a big comeback on the Web. Don’t over use them, as they can become annoying. However, using animations strategically to highlight your “money” posts can be very beneficial.

Easy Animator (affiliate) is a program that specializes in making GIF animations to use on social media. Twitter, Tumblr and Pinterest now all play animated GIFs, although Pinterest requires people to click a “play” button. Until the button is clicked, GIFs on Pinterest appear as still images.

Be aware that GIF animations uploaded to Twitter must “loop”, which means play continuously. If they don’t loop, Twitter will show them as a static image. Easy Animator Pro’s animations loop to ensure they play on Twitter.

Not only is Easy Animator Pro good for giving images motion, it’s also great at creating animated text, which really grabs attention. Use text animations to enhance your tweets. While tweets are limited to 140 characters, plus URLs, you can add a lot of text in images and text animations will attract more attention.

Pinterest Tips

Think of Pinterest as more of a search engine than a social network. People often use Pinterest to find things and not just to “connect” with others. And many of the things people search for are products they are considering buying.

Pinterest allows you to use affiliate links in your pins that link directly to the product page. However, Pinterest has also said that they are allowing affiliate links (again) because they have new and improved spam filters. To help avoid getting your Pinterest account(s) banned, try to limit your pins with affiliate links to 5-10% of your total pins. This is were automating with Mass Planner really helps. Use Mass Planner to automate repinning and posting pins using the King of Content strategy so that 90-95% if your pins don’t include affiliate links.

I strongly suggest you use a human touch when creating your affiliate link pins. Be sure to use long, keyword rich descriptions, remembering that many of your leads will find pins using the Pinterest search engine. Make particular use of trending, product related keywords.

It’s also important that your affiliate tweets are the first to pin a particular product. Generally, the first pin is favored in the Pinterest search results. Look for new and trending products that you can promote and be the first to pin them to get the best results.

Also note that just because Pinterest allows affiliate links doesn’t mean every affiliate program you join will allow you to promote them on Pinterest. Be sure to check with each and every affiliate program you join to make sure you can promote their offer on Pinterest. Also be aware that many CPA offers don’t allow for being promoted on any social media sites, not to mention, most CPA offers that do allow Pinterest have probably already been posted many times making it much harder to get your pin ranked in the Pinterest search results.

Give Your Money Pins More Prominence: Reorder Pins Pinterest Hack

Pinterest doesn’t have a built-in feature to reorder pins on a board. Use this hack to “bump” your own pins to the first position. You don’t want all the pins on the top row to be your own, but try to make sure one of the pins on the top row is a money pin. This strategy is best used after you have a good number of pins on a board, both quality pins and repins as well as a variety of your own money pins. You don’t want the same money pin to constantly be bumped to the top row, as this can really annoy your followers.

This video shows how to “bump” a pin to the first position of a pin board:

&amp;amp;lt;br&amp;amp;gt;

Market Yourself

Don’t be afraid to sell yourself. Assuming you have a good amount of quality content, dedicate a Pinterest board just for pins of your own stuff, such as your own blog posts, squeeze pages, sales pages, Youtube videos, etc. You can pins these on other boards too, just make sure to have one board specifically for your own stuff.

Random Facebook Tip

You need to decide if you’re going to use your FB account for personal or professional use. It’s not quite optimal if you’re trying to be professional, then having family members post embarrassing pictures of you when you were a baby naked on a bear skin rug.

IMO, the best way to get targeted friends on FB is to join groups relevant to your niche. Make good, high quality posts in the groups. Pay attention to the people that comment and like your posts, then send them a friend request, along with a message saying something like how you appreciate the thanks for your post in the FB group (by name) and that you have some interests in common and would like to be friends.

Yes, this will take a consistent effort over a period of time, but you will be building a following that’s not only interested in your niche, but are also active on FB and have shown they like your posts. Well-targeted and active friends are worth 10x the number of FB friends gotten using other methods.

By adding friends that have liked or shared a post you made, you are building contacts that have shown they are active on FB and are interested in what you’ve posted. This is a good way to build a following of engaged, niche-relevant FB friends.

It’s likely that people that made the effort to like a post you made will be more likely to like and share posts you make in the future. And if folks like your posts, your posts are more likely to appear in their FB news feed.

I’ll take 100 FB friends that are interested in my niches and are inclined to like and share my stuff in the future over 1000 random FB fans any day.

It also is a “reward” for FB users that actually provide value to FB groups. 😉

FB seems to use the percentage of people that accept a friend request as part of their spam algorithm. By sending friend requests to those that have liked a post you’ve make is likely to increase the percentage of people that accept your friend request and lower the chances of you seeming like a spammer to FB.

Misc. Tips for Advanced Usage:

Only worry about #hashtags and SEO for own money pins and tweets. Posting, retweeting, repinning and reblogging quality resources from other people is only intended to build content for you to attract followers so you can market to them. However, do spend the time and effort researching the best #hashtags to use, as well as the best keywords to use in your own tweets and pins.

RSS Feeds

This is the basic format for the RSS feeds for Tumblr, Pinterest and Twitter:

https://www.pinterest.com/user/yourboard.rss

http://YourBlog.tumblr.com/rss

https://twitrss.me/ – Free service that converts Twitter feeds to RSS. Twitter doesn’t create its own RSS feed, but this free service will create an RSS feed for you.

You can submit your feeds to RSS directories and use a ping service to notify search engines that your social account has been updated. This can be effective to get the URLs in your tweets, pins and posts to be indexed quickly.

The downside is, a lot of your tweets, pins and posts will contain URLs to pages that aren’t your own. Unless your social accounts have a high percentage of links to your own resources, I wouldn’t worry too much about RSS. However, if you created a Pinterest board dedicated to your own stuff, be sure to routinely ping the board’s RSS feed to a ping site:

Ping Services – Ping your RSS feed(s) whenever you make an update to your social account, but no more than once per day. Also, only use ONE ping service per day, as they all notify pretty much the same resources and those resources may ban your RSS URL as spam if you ping them too much.

Expired Social Media Accounts for SEO

Some social sites are excellent search engine “parasites”, which means Google tends to favor them. Pinterest and Twitter are good examples. Tumblr blogs used to rank well in Google, but not as well lately.

Domain Hunter Gatherer – (affiliate) Excellent software to find expired domains and expired social media accounts. It helps you find social accounts that someone deleted (for a variety of reasons) and you can register for yourself. Domain Hunter Gatherer performs a number of checks, such as links and social shares, so you can register accounts that have already acquired some “link juice”.

Domain HG also has the ability to find expired domain names that already have some SEO benefits. Expired domains that already have quality links are a great resource for SEO. However, while probably not as powerful, expired social accounts are free. You don’t need to buy a domain name or hassle with hosting. Because of this, you can collect lots and lots of expired social accounts to help offset any loss of SEO power when compared to expired domains.

Here’s some of the social sites Domain Hunter Gather checks for expired social accounts:

Scrapebox – Version 2 of Scrapebox also has the ability to find expired social media accounts. It’s a little more versatile and powerful than Domain Hunter Gatherer, but Scrapebox is also harder to use.

Once you find some expired social accounts with some good links and social signals, you can use them to rank in Google for low to medium competition keywords. You can also use them to link to your Twitter, Tumblr and Pinterest accounts to give them an SEO boost.

IFTTT – IFTTT means “if this, then that” and is a free service that can be used to automate much of your social marketing. For example, you can set IFTTT up so that “if” you upload a new video to Youtube, it will post your video on Pinterest, Twitter, Tumblr and a number of other sites. As you build targeted audiences using Mass Planner, you will be building a network of people that will give your Youtube videos natural views, as well as links and social signals for your videos.

And by building big social networks, you increase the chances your videos will be shared and possibly go viral, assuming you make good videos in the first place.

Final Tip: Managing Risk

The more blood, sweat, tears and time you have put into a social account, the less risk you should take. As you build a social media resource, you should become more and more conservative with it. Take more risks with new accounts that use proxies. Proxies can be changed much more easily than your home IP address. Losing an account with 100 posts and 500 followers is much easier to replace than an account with 10,000 posts and 50,000 followers that uses your home IP address.

My King of Content System – This is my special report on how create content using free tools and/or Scrapebox. This strategy is also perfect for creating curated content for Mass Planner to post to the social sites. Basically, The King of Content system scrapes the URLs of high quality content.