As business owners and leaders, our beliefs and mindsets have the ability to limit or expand – and not only our own, but those of our teams and businesses. Beliefs influence what you attempt or choose not to attempt.

You’re already spending the time, effort, and resources to create a customized patient or neighborhood newsletter. Turn your team into community ambassadors and encourage them to share copies with friends, family, and neighbors.

I’ve heard dental teams say that they are uncomfortable “selling” dentistry. By providing copies of your dental newsletter for them to share, you’re providing a value-added way for your team to reach out and be comfortable with it.

The goal of just about every dentist we work with is to grow their dental practice revenues and profits. Unfortunately, there isn’t a quick fix pill to grow our businesses, and while vision boards may be motivating and encouraging – they’re not the secret. Dental office profit planning requires a solid understanding of your numbers and how they impact each other.

At Patient News, we provide Call Tracking and Scoring services for all marketing mediums. That includes online (the web, PPC, social) and offline (direct mail, billboard, display ads). Where this becomes interesting is the attribution of leads. Incoming calls from a lead source have to be the definitive measurement – or are they?

Since a dental patient newsletter is one of the most powerful branding tools available to a dental practice, it’s essential to create content that will reflect positively on the dentist’s brand to help build and strengthen trust while getting consumers attention.

Good employees, with low turnover and high morale, are your most valuable asset. They are what differentiate you from competitors and keeping them is not only your job, but also one of your main priorities.

“We must find time to stop and thank the people who make a difference in our lives.” John F. Kennedy.

It’s the time of year when everyone is reminded to be grateful, but the thing is, we shouldn’t need a reminder to say thanks. It’s sad, but that is human nature. We are so distracted by all that’s going on in our lives that it takes a reminder, or an event of some sort, to bring our attention back to things that are important.