The Department of Tourism, SA Tourism and Brand South Africa are the key organisations promoting South Africa worldwide as a tourism destination.

South Africa’s scenic beauty, magnificent outdoors and golden beaches, sunny climate, cultural diversity and reputation for delivering value for money have made it one of the world’s fastest growing leisure, business travel and conference destinations. The country is highly diverse in terms of its climate, culture, tourist activities and infrastructure, catering for every imaginable tourism niche, from business, eco and cultural tourism, through to adventure, sport and palaeontology tourism.

South Africa is ranked among the top five countries in the world in respect of tourism growth (three times the global average) and tourism contributes in excess of 8% of South Africa’s GDP.