Monday, June 24, 2013

Let the Spin Begin

Reuters and others are reporting that the Obamacare public relations campaign goes into effect today with the intended goal of convincing millions of healthy, young (mostly male) people to sign up for insurance that costs up to 50% more than everyone else is paying.

Reuters notes:

"The campaign is expected to target 2.7 million
younger consumers between the ages of 18 to 35, whose participation in
new online health insurance exchanges is vital to the success of
President Barack Obama's 2010 healthcare reform law.

But
the announcement provided no new clues about how administration
officials intend to reach the target group - mostly males and non-whites
- despite new concerns about whether the exchanges will be ready for
open enrollment on October 1.The
campaign will be one segment of a much broader national outreach effort
that will include hospitals, healthcare companies and providers,
community organizers, media groups and state and local officials. The
challenge will be to overcome huge public skepticism, particularly among
young and healthy consumers, that the new plans are worthwhile."

According to administration officials, the biggest challenge will be "to overcome huge public
skepticism, particularly among young and healthy consumers, that the new
plans are worthwhile."
If you own a business, now is your chance to learn what you can about Obamacare, and prepare to use the wave of free publicity to help your customers and...make more money.

Join us on Wednesday, June 26th for our special webinar on how small business owners can ride the wave of free Obamacare publicity. Rick Liuag and Bill Nissen will show you some of the key points of this legislation for business owners and give you practical solutions for inserting your business into the Obamacare conversation.

Make no mistake, this legislation WILL impact everyone in some way. The only question is how you, as a self-employed professional or brick and mortar business owner, will be able to survive and prosper in spit of it.