“Full identity overhaul developed for Montreux Cafe. Types of work include creating the wordmark, corporate guidebook, namecards, letterheads, packaging, as well as all other communication devices. A similar typeface to their previous logo was used to help bridge the transition of the rebrand, as well as keeping elements like the wheat symbol (as requested by the client), that was used to subtly frame the wordmark. By varying the thickness of the condensed typeface the wordmark is being compacted as much as possible, yet maximising legibility. To improve the image of Montreux Cafe, a much heavier stock, coupled with the copper foil-blocking of the logo, were used.”