In the Summer I spoke at the CASE Europe Annual Conference on the topic of going to back to basics for alumni engagement through social media. CASE interviewed me afterwards and asked me to summarise …

In this concluding part of our week-long webinar series, we look at the action stage in the online audience engagement journey and think about how social and digital media plays a role here for education …

In the penultimate episode we look at the desire stage of social media marketing for the education sector (student recruitment). Like the credibility stage, this is also a critical stage where social and digital media …

Keeping ’em coming… here’s episode 4 in our little webinar series for the week. In this one we chat about the credibility stage in education social media marketing and communications. I always think that this …

Yesterday I delivered two workshops to a number of delegates at the EUPRIO annual conference in Averio, Portugal. My session was one of seven on the progamme, all running twice that morning. Across the two …