Social Media Slice for January 3, 2019 :FACEBOOK CTA STICKERS FOR PAGE STORIES, TOOLS TO DESIGN SOCIAL MEDIA IMAGES, and TWO-FACTOR AUTHENTICATION GOOD INVESTMENT

MOTIVATIONAL SLICE

Our #ThursdayThoughts are being sent to those of you stuck at a 9-5 (or 8-4) job thinking “if only” you could go off on your own. But that’s a crazy idea— or is it?

There are many single moms that have joined a Social Media Managers group I belong to. They will use new social media skills to help local businesses reach more of their target customer base. They will also create a better life for themselves and their kids. Sure sounds like they will change their world. Crazy, isn’t?

SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing.

MAIN SLICE

FACEBOOK CTA STICKERS FOR PAGE STORIES- Are you of a mind that FB pages aren’t the draw they used to be because it is too much work to populate with local content? If so, you have two options. One is to hire content generators like me. The other is to put more time into Stories format. To make that more enticing and productive, FB is testing CTA stickers of “Shop Now”, “Book”, or “Get Directions.” More…

SLICE SPECIAL OF THE DAY

TOOLS TO DESIGN SOCIAL MEDIA IMAGES- I don’t have to tell you the value of images in tweets and posts, do I? Surveys have shown that 80% of marketers use visuals in their social media marketing strategies. Enough said. Only question remaining is which services do you use if you are a small shop short on time and funds (or like me, who used to spend almost as much time looking for an image as it took to write my blog!).

There are free services. The nice people at Strong-Social posted 7 for you to consider. More…

SLICE INGREDIENTS

TWO-FACTOR AUTHENTICATION GOOD INVESTMENT- It may be a digital pain to comply with “two-factor” password systems but it could save you financial pain in the long run as brute-force hacking is not going away. And as this article from TechCrunch cleverly points out, you are already using it at the ATM! More…

SLICE ON THE GO

BLOCKCHAIN TO GIVE ACCESS TO LOYALTY POINTS- Let’s say you are an infrequent flyer with a few built up dust-covered points, not enough to pay for another flight. Too bad you can’t use them for something else. Or can you? Blockchain has the capability to “tokenize” those points into something called a “distributed ledger”. And that makes it easier for restaurants and shops to accept as payments. More…

As a Social Media Manager or Small Business Owner, what is one of YOUR biggest pain points? Could it be the blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Especially if it takes you THREE HOURS to write the first paragraph!

On the other hand, I can write three paragraphs just getting out of bed. Make better use of your time and tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice