Planet Waves Debuts West Coast Strap Line

A new line of guitar straps with designs based on the spirit of California style has been introduced by Planet Waves: the West Coast strap collection.

Inspired by surf art, custom choppers, SoCal punk rock, and more, the West Coast strap collection reflects the variety of styles California has given birth to and nurtured into pop culture symbols.

The West Coast strap collection offers six unique designs made of soft, tubular nylon for a pre-worn, ultra-comfortable feel. The straps are 50mm wide for optimal weight dispersion and have rugged leather ends that will hold up under the weight of any guitar or bass. Each strap is adjustable in length from 35 inches to 59.5 inches long to accommodate the preferences of any player.

"If you watch television, listen to the radio, or open any magazine, the influence of California style on pop culture and fashion can't be denied," says Planet Waves Brand Manager Mike Bradley. "This collection is totally in sync with those styles and will give players new options for contemporary, fashionable strap designs."