Qantas offers digital downloads as it continues to invest in end-to-end app

Qantas has teamed up with PressReader to offer its customers access to thousands of digital newspapers and magazines via its iOS and Android apps.

Last summer FTE reported that Qantas had upgraded its app to help improve the end-to-end travel experience, and the Australian carrier has now added another useful feature to this app thanks to a partnership with PressReader.

Passengers can now download digital magazines and newspapers via the app, which they can store on their device to read while they are travelling.

The “Download Newspapers and Magazine” option will appear on the app from 24 hours prior to departure and once it appears customers will be able to browse almost 4,000 titles and download the content. They will have a 12-hour window of unlimited access to download any content they’d like to read.

Olivia Wirth, Qantas Group Executive, Brand, Marketing & Corporate Affairs, said: “Many people use flights as a way to catch up with their reading, so this new service opens up a huge library of titles for people to choose from before they take off.

“We built PressReader into the existing Qantas app to make it easier for customers to manage all parts of the journey through the one application.”