Purpose, preparation help get most out of networking

Jan. 7, 2010 12:00 AM

Over the past six months, I've attended dozens of networking events in the hope of jump-starting my job search. Now, I've been out of work nearly a year and am in need of real, immediate help. How can I turn simple networking into networking/job opportunities?

Linda Baugh

American Career Executives

Rule No. 1 for attending a networking event during a job search: Don't expect to find a job there; don't ask if people know about job openings (they will run the other way as soon as possible); don't give them your resume or offer to e-mail one (they will be polite and promptly pitch it or forget about it). And don't wind up and deliver an "elevator pitch" about you.

You need to plan and prepare for each event. Attend events based on whether people valuable to your job search will be there, such as executives in companies for which you'd like to work or people who can connect you to them. Research speakers ahead of time and be ready with a question based on the presentation and your research. Introduce yourself to the speaker and others you're interested in connecting with and suggest you meet for coffee. Dress appropriately. Finally, when you meet with people, ask about their current and future needs, and not about possible openings. Keep in touch - and you'll be in line for positions that never get posted.

Dave Lindbeck

The Dave Lindbeck Company

Successful job networking is a lot like ordering lunch. Picture yourself in a deli staring at the menu board as you are asked, "What would you like?" If you know what you want, you order it; eat it and then go on with your day. But let's say that you have no idea what you want. Regardless of how long you stare at the menu, you are likely to go hungry. Networking is no different. People are willing to help you, but you make it difficult when you can't tell them how. In a job search you need two things: information and contacts. Networking can get you both if you're willing to ask for help, as well as give it in return.

Before you attend a networking event, clearly understand your purpose. Make it easy for people to give you exactly what you need - a contact lead or referral.