Marketing has become a challenging mission as teams look to make each dollar in their budget stretch further. The task is made even more daunting by the fact that there is a wide range of tactics to choose from when determining where to invest funds. Online marketing strategies that rely…

When it comes to the adoption of social media marketing as a tactic for driving business growth, longstanding proponents of this tactic have seen their views validated over the past few years: social media is now everywhere you look. Research from NewsCred shows that nearly nine out of every ten…

Its amazing to witness the popularity that Key performance indicators (KPI’s) have seen over the past 15 years. Like many executives in planning, strategy and marketing, I too marvel at the thought of having magical KPI’s that will propel my programs or business. Unfortunately, in the process of consulting our…