Remember that cool island job up for grabs? 6 Lessons from the best marketing campaign ever

Everyone I knew wanted this job…or at least a part of them wanted it. The video that showed you the island was compelling. The writer in me thought it would be the most amazing job ever…I could get paid to write in a gorgeous locale.

What made this marketing campaign successful is that it cut right to the heart of so many of our desires and it used social media to do so.