Dan Ariely
Audio & Video

Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin? Why does recalling the 10 Commandments reduce our tendency to lie, even when we couldn't possibly be caught?

Behavioral economist Dan Ariely studies the bugs in our moral code: the hidden reasons we think it's OK to cheat or steal (sometimes). Clever studies help make his point that we're predictably irrational -- and can be influenced in ways we can't grasp.

Drawing on the same experimental methods that made "Predictably Irrational" such a hit, Ariely emphasizes the important role that irrationality plays in our day-to-day decision-making--not just in the financial marketplace but in the most personal aspects of our lives.

Three-time New York Times best-selling author Dan Ariely teams up with legendary The New Yorker cartoonist William Haefeli to present an expanded collection of his immensely popular Wall Street Journal advice column, "Ask Ariely".