ASUS to Ship 35-40 Million Smartphone Units This year

Over the past two years, ASUS has slowly risen to be one of the most competitive smartphone manufacturers in the market with the massive success of its ZenFone 2 and ZenFone 3 line of smartphones. And this year, the company plans to grow even more as it expects to ship 35-40 million smartphone units this year, doubling its almost 20 million shipments last year.

The company just unveiled the ZenFone AR and ZenFone 3 Zoom at CES 2017 and plans to launch its new generation of smartphones, the ZenFone 4 series, sometime in the second quarter of 2017. All of which will definitely contribute to ASUS reaching their goal of 40 million shipments aside from their already released and successful ZenFone 3 series.

Currently, there are eight variants in the company’s ZenFone 3 family including two variants of the standard ZenFone 3, the high-end Zenfone 3 Deluxe, the large-displayed ZenFone 3 Ultra, the budget ZenFone 3 Laser, the battery-oriented ZenFone 3 Max, and the recently released dual-camera wielding ZenFone 3 Zoom.

ASUS also released the ZenFone Pegasus 3 in China last year in an effort to strengthen the Taiwanese company’s presence in the Chinese market, ostensibly one of the biggest smartphone markets in the world.