We have reinvented strategic consultancy to deliver results for CEOs and investors in complex B2B technology

The traditional strategic consultancy model is redundant

We deliver results, not decks

Why Cruxy

At Cruxy & Company, we believe results come from fighting the status quo.

Analytics alone will not solve your problems

A lack of challenge is making you mediocre

You face the void between strategy and execution

What we do

“Cruxy enabled one of our portfolio companies to get up to speed fast with the opportunity to expand in a different geography. It has been great working with them – the team are very dynamic, flexible and impact oriented”

– Permira

How

We are the decisive resource for B2B technology investors and CEOs

Products

For ambitious CEOs who revel in challenge

1775

NEW GROWTH OPPORTUNITIES

The ROI we delivered within 3 months for a £30m turnover client from traction within a new market

£3
Million

NEW MARKET ENTRY

The value in deals signed by high-growth software firm in a new vertical within 6. We worked with them to enter the right market, with the right offering, in the right way

50

PRICING STRATEGY

The price increase in contract value a client experienced - with no impact on conversion rate - when we aligned their pricing strategy to their market

260

BUSINESS MODEL REFINEMENT

Increase in sales for high-growth software firm as we redefined their commercial focus, shifting their previous conversion rate by 50%

For investors who demand change

90

COMMERCIAL DUE DILIGENCE

The loss in market cap by a portfolio company that we interrogated with a 360-degree lens to turn around for a French VC

£3.5
Million

PORTFOLIO GROWTH

The size of a series B round we injected fresh & decisive insight into for a Growth Equity Fund

Our clients

Our Clients

Latest news

Latest news

We initially chose Cruxy & Company because we knew that, on top of their reputation for delivering, they would be utterly committed & because we knew we’d enjoy working with them. Post-engagement, I am happy to report that not only are they brilliant to work with (over lots of shared laughter around Arsenal, Tech & Cheese), but they absolutely deliver. The clarity & benefit they brought to how we can approach our international opportunity was immense, and precisely what we had been looking for.