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DISNEY CHANNEL ORIGINAL MOVIES “LEMONADE MOUTH 2” AND “SHAKE IT UP” IN DEVELOPMENT

Disney Channel announced at Licensing International Expo 2011 that Disney Channel Original Movie (DCOM) “Lemonade Mouth 2,” the sequel to the hugely popular movie, is currently in development, along with a DCOM based on the hit buddy comedy series “Shake It Up.”

The music-filled kid, tween and family movie “Lemonade Mouth” is a dynamic story in which music intersects with themes of communication, personal development and empowerment. Central to the core storyline are five teenagers who are profoundly changed when a music teacher motivates them to throw “what-ifs” out the window, pursue their true passion, form a band and, ultimately, seize the opportunity to express their unique selves – despite lack of support from the school administration. After premiering in April as the year-to-date’s No. 1 cable movie in Total Viewers and No. 1 television movie with Tweens 9-14, in its 16th telecast, ”Lemonade Mouth” is still going strong, again ranking No. 1 for the day among Kids 6-14 and Tweens 9-14.”

The hit buddy comedy series set in the world of a tween dance show, “Shake It Up, Chicago!,” has generated development plans for a DCOM debut. The comedy series features two high-spirited characters, best friends CeCe Jones and Raquel “Rocky” Blue, whose dreams of becoming professional dancers are realized when they become background dancers on the most popular teen dance show, “Shake it Up, Chicago!,” a gig they land thanks to their longtime and well-connected friend, Deuce. Between learning a wide range of new dance styles, navigating the backstage antics at the show (especially with their rivals Tinka and Gunther) and their newfound social status at school, the girls experience new and fun adventures, some that test their friendship.

“Shake It Up” is TV’s No. 1 series with Kids 6-11 (1.8 million/7.3 rating) and Tweens 9-14 (1.6 million/6.7 rating), and through its first 17 original airings, is pacing as the No. 1 cable series of all time with Tweens 9-14, 2011 to date. [Source: NTI, 12/27/10-6/12/11, US ratings, based on trackage data with minimum 6 telecasts.]

Disney Channel has presented more than 80 movie titles in its DCOM franchise since 1997. From the first movie, “Under Wraps,” to 2007’s record-breaking “High School Musical 2” and “Camp Rock,” the DCOM franchise has connected with the millions and millions of kids and tweens who watch them every night. In the U.S., across all basic cable, DCOMs dominate the ratings, having produced basic cable’s
No. 1 original movie telecast among tweens for nine consecutive years and the No. 1 movie in Total Viewers for four consecutive years, an indication of strong co-viewing by kids, parents and families.

The highly anticipated DCOM “Phineas and Ferb: Across the 2nd Dimension,” based on hit animated TV series “Phineas and Ferb,” is set to premiere FRIDAY, AUGUST 5 on Disney Channel, SATURDAY, AUGUST 13 on Disney XD and also on the ABC Television Network (date TBD).

Disney Channel is a 24-hour kid-driven, family inclusive television network that taps into the world of kids and families through original series and movies. Currently available on basic cable in over 99 million U.S. homes and to millions of other viewers on Disney Channels around the world, Disney Channel is part of the Disney/ABC Television Group.