On October 5, 2012, online marketing company, fishbat, Inc., released a statement examining potential outlook for small business owners following recent Google algorithm changes.

During fishbat’s video press release series, fishbat Splash, Scott Darrohn, COO of fishbat, Inc., explains that Google search has been monopolized by large corporations for many years, but now the search engine giant has broken down the search to be more geo-targeted. “The smaller companies out there are going to become much more relevant as opposed to the larger companies. Google is trying to segment the search to address the locality of the user.”

Other changes include exact match domains that have previously ranked within the top three results but offer low quality content will now be penalized. Meanwhile, websites with a heavy focus on up-to-date and relevant content related to a business’s industry will be looked upon favorably by the Google Algorithm changes.

The video press release series features “in one minute or more” and covers breaking news in the industry of online marketing.

fishbat, Inc. is a full service online marketing firm. Through social media management, search engine optimization (SEO), web design, and public relations, fishbat strives as a marketing firm to raise awareness about your brand and strengthen your corporate image.