Though the letters SXSW catch in my throat as they're said, it's about that time to load up your potential schedule for the Austin-based music conference, with new headlining additions of Vampire Weekend, Fitz and the Tantrums, Macklemore & Ryan Lewis, Tegan and Sara and more.

Organizers announced a new crop of talent today, which will be scheduled soon to play between the dates March 12-17. The entirety of SXSW -- which includes film, education, interactive and comedy elements and conferences -- runs March 8-17.