Europa Analytics is the corporate service which monitors and evaluates the effectiveness and efficiency of the Europa website. It uses the open-source analytics platform Piwik which runs on a PHP/MySQL webserver. The installed instance is fully controlled by the European Commission and complies with EU data protection law1. This means that it ensures end-user data protection thanks to features such as source data anonymisation and opt-out mechanisms for users.

Privacy measures

Europa Analytics is configured to use the second level domain europa.eu (used by European institutions' websites) and to store first-party cookies that expire after 13 months. A cookie is a small piece of data that a website asks the visitor to be stored on his/her computer or mobile device.

First-party cookies

Cookies used by Europa Analytics enable the EC to track the following information about visitors:

To improve the accuracy of the produced reports, information is also stored in first-party cookies and then collected by Europa Analytics:

Random unique Visitor ID

Time of the first visit for the specific visitor

Time of the previous visit for the specific visitor

Number of visits for the specific visitor

The data collected contain no personal information and cannot be used to identify a particular visitor. They will not be shared with any other organisations for marketing, market research or commercial purposes. Persistent cookies contain no personal information; a random ID is generated by Piwik which enables Europa Analytics to identify when a user returns to the site. All persistent cookies have an expiration date (i.e. 13 months), following which they are automatically removed from the user's device.

The European Commission retains full responsibility and control of the data collected through first-party cookies and tags by storing the data in servers fully owned and controlled by the European Commission.

Opt-out features

By default, website visitors are tracked using the first-party persistent cookie from Europa. You may choose not to be tracked by Piwik (opt-out). If you change your mind, you can choose to be tracked again by Piwik (opt-in).

Cookie 'piwik_ignore'

To check your current status and make your choice, tick the corresponding box in the text appearing below.

Choosing not to be tracked by Piwik does not affect your navigation experience on Europa sites.

"Do Not Track" preference

"Do Not Track" is a technology that enables visitors to opt out from being tracked by websites for whatever purpose including the use of analytics services, advertising networks, and social platforms. To enable the "Do not track me" option in your browser:

Europa Analytics respects visitors' preference and will not track visitors which have enabled the “I do not want to be tracked” option in their web browsers2.

Restricted access to information

The analytical reports generated by Europa Analytics can only be accessed through the European Commission Authentication System (ECAS) by the European Institutions staff or by duly authorised external sub-contractors, who may be required to analyse, develop and/or regularly maintain certain sites.

All analytics data communication is encrypted via SSL protocol.

Anonymisation of visitors' IP addresses

Note: Institution, city and country origin are determined from the full IP, then stored and aggregated before the mask is applied.Europa Analytics uses an IP anonymisation mechanism that automatically masks a portion of each visitor's IP (Internet Protocol), effectively making it impossible to identify a particular Europa visitor.

Old visitors logs are deleted

Europa Analytics automatically deletes visitors' logs after 13 months. Anonymised and aggregated data are stored for an indefinite period by the European Commission for analysis purposes.

Contact

Any specific question concerning the storage and use of Europa Analytics data can be sent via the contact form on Europa.eu.

1Piwik is in compliance with EU data protection laws as stated, amongst others, in the following documents:

if the visitor uses a browser that has the function "do not track me" enabled by default at installation (e.g. Internet Explorer 11) the "do not track me" is not honoured.

if the "do not track me" function is enabled the visitor will not be tracked. This is a layer on top of the opt-out mechanism and cookies.

if the visitor does not have the "do not track me" option enabled and clicks on the opt-out, the cookie ‘piwik_ignore’ is stored in the browser. All visitors with a piwik_ignore cookie are not tracked.

if the visitor has disabled all cookies from their browser, the visitor is still tracked but the data concerning the visitor is less accurate (Piwik cookies are not used).