Click the links above to learn all about the unparalleled web marketing services that iNET provided America's Sheriff

When he was running for reelection, former Milwaukee County Sheriff David Clarke chose iNET Web to create a website to highlight his position on the issues. Clarke won easily, and since leaving office has emerged as one of America’s most powerful conservative voices. For his new venture as a commentator, he needed a website. iNET Web was the logical choice.

Website Dilemma

As a nationally known figure, Sheriff Clarke needed a professional looking website to appeal to both news junkies and politicos, as well as the various organizations around the country that seek out Clarke to give speeches and appear on their news broadcasts.

Technology Implemented

Outcome

iNET Web designers developed the “America’s Sheriff” theme as an extension of Clarke’s familiar moniker “The People’s Sheriff” from his long career as Milwaukee County’s Sheriff. The new website aggregates his frequent articles on a wide range of issues, along with links to his youtube channel, Twitter feed and Instagram account. If you want to follow Clarke’s take on what’s happening in American politics and culture, or get in touch with him, you’ll want to visit his website.

Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.

iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.