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This reminds me of a post that I saw on Reddit a few months back. The post was on an AskReddit topic regarding "an important life lesson that you have learned through a social experiment". One guy responded that one day he decided to change his Facebook birthday everyday to make it the current date. He wouldn't stop the experiment until there was not a single "Happy Birthday" post on his wall for a given date.

While initially there was a large drop off, it turns out that he had friends wishing him a Happy Birthday MONTHS into the experiment. I believe by the time he stopped there were still a handful of people who were posting on his wall.

The point of the story emphasizes the importance of repeating your message several times. While you certainly wouldn't want to spam your followers with promotional posts everyday, it is important to post your posts, events, promotions several times throughout different social media platforms at different times of the day.

P.S. If anyone knows the post, please share the link! I couldn't find it in my brief search of Reddit.