Real Estate Marketing for the Real World Realtor

Real Estate Marketing Newsletters That Work.

Exodus clients make more money, get more referrals and build their sphere of influence faster with our newsletters than anything else they use! Never spend money on marketing unless it’s going to work!

What does it mean when someone says Real Estate marketing? Marketing is the collection of actions and processes that contribute to the sale of a product or service. Not all products and services are the same. Marketing for the Realtor is different than cell phone marketing. Facebook and Twitter sell ads and only the impulse purchases are going to be the winners.So whats different about real estate marketing in direct contrast to the world of marketing?

Well the nature of the real estate is different than retail marketing. A sandwich shop can offer specials daily, weekly, monthly etc. But the Realtor can’t. No one jumps off the couch and declares that they are in the mood for another one of those good old fashioned home purchases along with the mortgage that goes along with it. Real estate isn’t a small ticket item and if you market them like a small ticket item you’ll get dismal results. Most of the real estate marketing options are CRM packages, email campaigns, Facebook packages, automated twitter and Facebook posts, fake twitter followers and they all tout the same process of Set-It-And-Forget-It! Fake skits and videos that if you look at the resulting views are sad and unimpressive. Who has interest in a weekly market report or home value report other than other Realtor’s or the loan officer? Think about that.

If you are a Broker, a Realtor or maybe you wear all that hats including janitor, customer service, processor etc., there’s no time for a real estate marketing plan that involves the complete new study of a marketing process you can’t afford and don’t have time to learn, and that’s why you don’t have one. Because of the nature of home sales and purchases along with their big ticket status, you really don’t need one. Since most Realtor’s don’t have a marketing background of any sort you might use what we affectionately call “The Bump Into Method” which is TRY THIS – TRY THAT and hope you bump into something that works. Unfortunately it never happens that way and resources get dumped into schemes instead of what works. This is because the approach is all wrong!

Simply put, real estate is NOT a low ticket high impulse purchase. While mostly enjoyable depending on the circumstances, they are necessary, but the process can sometimes be more like a root canal is necessary. So remember, the only thing you have left after the home sale or purhcase closes is your relationship to your client. If you continue to try to market them like a buyers or sellers you’ll continue to sell the wrong thing. Everyone’s trying to sell themselves, but you can’t do it by selling programs or academic prowess, property value and curb appeal… therefore you need to STOP DOING THAT!

Real estate marketing isn’t effective if you still see your past clients as buyers or sellers. Technically, they’re home owners and debtors and most if not all of them aren’t going to purchase or sell much less go through the loan process for a while. If you continually send them industry rates and programs and insist on talking to them about how good you are, you’ll lose their interest in you. This is why referrals are minimal when they should be constant.

Treat them as people. That’s what they are, just like you. Share yourself, share your knowledge and become family. This is the mantra here at Exodus and this is why our clients win month after month. Their clients are important to them, their base grows and the hedge around their client base is secure. Loyalty is maintained and no Remax commercial, radio or video skit can change that. If you treat them like buyers or sellers and try to sell them again, you lose.

So, it doesn’t matter what you call them. It does matter how you treat them along with how you perceive them. They are no longer buyers or sellers. They will be but until they are, remember, they don’t think like a buyer or seller, they don’t act like a buyer or seller and the last thing they want to do is go through the mindset of a buyer or seller. So stop marketing to them like a buyer or seller!

At Exodus, all clients are encouraged to communicate in a real way. Some are great at it and some need help. We have free assistance in place so you never have to sit with your head in your hands wondering what to say. Most come to realize that you come to realize that you’re reflecting back on the last 30 days and sharing it with your sphere of influence. This is all it takes, there’s no magic, there’s no secret. This is what our content help service is for. And this is why real estate marketing with Exodus is successful. What you want is your phone ringing with questions about property, pricing and values from a friend or family member that have questions and need your help. The economy is scary enough, by sharing yourself, your knowledge and becoming family, those who don’t understand the economy or who need direction on how to buy or sell will come to you because you’re available, approachable, professional,down-to-earth and most importantly the family trusts you! They know you and they want to be the glue that puts you and the people they care for together. Everyone likes that and everyone shares that if they find it. This is what Exodus Marketing and real estate marketing is all about.

Look around the website, check out the samples, if you have a question, feel free to email or call us, we’re always here to help.

Share Yourself

It's so important to take the time to let your friends know what you’ve been up to and how you're doing. Taking a few minutes a month to share a little of yourself is the best way... [READ MORE]

Share Your Knowledge

There is nothing more powerful than knowledge. While this adage can take us in many different directions, we know that by sharing your knowledge, along with a little bit of yourself, you maintain... [READ MORE]

Become Family

The result of sharing yourself and sharing your knowledge over time is that your clients consider you part of the family. When you need support or advice who do you call? In 99% of all cases...
[READ MORE]

Create Ambassadors

Who represents you out there? Your Friends? Your Family? Your Clients? Family, friends and those you've serviced should be Ambassadors for you and your business? To do this you'll... [READ MORE]

Mailing list accuracy is paramount. By utilizing our Change Of Address Service, your mailing list will be accurate with in 2 weeks of the Post Office’s records. The COA Service is used to compare your mailing list against the United States Postal Services – Change of Address database and returns to us a new address along with the month and year that the move occurred. It requires that the initial address is correct and that the addressee submitted a Change of Address / Mail Forwarding Request with their local post office.

Mail Service

Your newsletters are complimented by our state of the art mailing service. This invaluable convenience costs less than the cost of a postage stamp and includes folding, tabbing, sorting, and of course the inevitable trip to the post office. Once your newsletters are personalized, approved, printed and folded, the mailing process begins. Your mailing list is submitted, through our secure online server. We provide a complete turnkey solution to keep your mortgage marketing or real estate marketing efforts consistent, on time and with no hassles or worries.

Content Help What is it and how much does it cost?

What is it?: Since not everyone knows how to write we offer the content help service. It is no more than a 5-7 minute conversation with your layout rep. Not a questionnaire or forms you need to fill out. Your layout representative asks a handful of business and personal related questions. Nothing too serious however we use the answers to write the personalization for you. It works extremely well and often inspires things to share with your clients that you might not have thought of or were unsure would be worth while. Most people realize they're just reflecting back on the last 30 days or so.

What does it cost?: Nothing, we gladly help you for free. We want nothing more than your newsletter to be successful. Simply put, your success is synergistic with our success.

Get all of our Marketing Tips & Insights for FREE!

Join the Exodus Tips & Insights Mailing List!

Please provide consent.

Yes, I consent to receiving direct marketing from this website.

You're in! You'll recieve a confirmation email shortly!

4 Color Examples

FedEx Shipping of Extras

When you add Extras to your newsletter campaign, we need want to be sure they are delivered promptly and trackable. Therefore ALL Extras are shipped FedExGround at a fixed discount cost of $9.50 regardless of the amount of Extras you request.

Total Postage

Postage is fixed at .39 cents per mailed newsletter and is calculated as database size x .39

Total Newsletter Price

The Total Newsletter Price is the Database size + Extras multiplied by the Price Per Piece.

Newsletter Price Per Piece

The pricing matrix to the right shows that as the number of newsletters goes up, the price per piece goes down. In other words, the discounts are built into the system.

As you create your quote, the pricing will include the discount based on the total amount of newsletters in your database, in addition to any Extras you add.

From 100 to 149 newsletters the Price Per Piece is .82 cents.

As your market share grows and it reaches each pricing level, the Price Per Piece discount is automatically applied.

Total Newsletter Quantity

Your total newsletter quantity is your database size plus any Extras you’d like to receive.
Extras are added or removed at any time on your client dashboard

What are Extras?

Extras are the number of newsletters you request to be printed and shipped directly to you in addition to what we mail to your client database.

Clients typically add Extras so they can:

► Hand them out to referral partners
► Have newsletters available for open houses
► Make them available in the reception area

Extras can be added or removed at any time on the client dashboard.

Sphere of Influence / Database Size

The amount of records in your client database determines the number of newsletters printed, not including any Extras you decide to add to the overall total (see the Extras [Learn More] for details on Extras).

Personalization Color Choice

While the newsletter and content we provide is in full 4-Color, you can choose to have your personalization in either 2-Color (Black & White) or full 4-Color.
With the 4-Color option, you also have the option of replacing our main page-one article with your own on any issue. The 4-Color option adds $59.00 per issue regardless of piece count.

Newsletter Price Quote Generator

The purpose of this form is to provide you with the costs of using a newsletter. When comparing direct marketing to all other forms of marketing for LO’s and Realtors, the properly personalized newsletter is far more effective at generating referrals.

This is not an order form. It’s a price-quote tool that will email you the price quote.

Please feel free to use it or pass it on to anyone who might have similar interest in successfully increasing referrals.