Social Fitness App Strava Showcases New Platform Centered Around Social Exercise

Fitness app and athlete network Strava just launched a new campaign called “Strive,” which focuses on their definition of an athlete. As a means to expand their user base and get more people excited about physical activity, the Strive campaign has defined an athlete as “anyone brave enough to lace up their shoes and break a sweat.”

This works in tandem with the app’s expansive reach to include seemingly every variety of quantifiable activity. Since so many physical activities are focused on the individual, Strava is trying to add a social element to keep people motivated and interested in what can be a mundane task. Also, for those that enjoy a fun fact: “Strava” is in fact Swedish for “Strive.”