If you think a car is four wheels and an engine, then a Porsche and a Hyundai are the same. When you are looking to purchase a car, you consider different variables and attributes like performance and price. And, while a Bugatti might have the best absolute performance, at $1M it’s arguably not the best price-performance.

It’s typical for the data from consumer attraction venues—for example ticket sales, retail, and concessions—to sit in siloed systems that don’t easily communicate with each other, causing those business areas to operate independently when they are actually inextricably intertwined.