EXECUTIVE PROGRAM IN DIGITAL MEDIA MARKETING

This is an ideal course for you, if you are new to digital marketing. We will introduce you to wide range of digital marketing and various e-commerce tools. This intensive course has been designed for marketing professionals or those who are new to the digital media, to give a razor edge in the competitive corporate domain.

It will be a complete overview of all the core digital marketing channels, how they affect each other and how they can work together in a brand's digital marketing strategy. This course will also demystify the technical jargon commonly used in digital media marketing... all in a Simple, easy to understand way. The course curriculum is designed by the top digital marketers of our country, as per current industry requirements.

INTRODUCTION TO DIGITAL MEDIA MARKETING

1. Setting the Scene

2. Planning & Strategy

3. Gathering Data

4. Website Design and Usability

5. Tracking & Measurement

6. Testing in Digital Marketing

7. Creative Considerations

8. The Digital Marketing Toolkit

SEARCH ENGINE MARKETING

1. Understand the various aspects of Search Engine Marketing

2. Understand the entire cycle of lead generation & tracking

3. Be able to single-handedly run a search campaign right from keyword research to optimization