The games consoles industry consists of the total sales generated by Nintendo, Microsoft and Sony through the sale of their console platforms, including any handheld systems. Industry values have been calculated using annual average retail prices for each individual industry . Industrieshares are based upon volume sales and consist of all console sales, including handheld. Any currency calculations used in the creation of this market research report have been calculated using constant 2009 annual average exchange rates.

For the purposes of this market research report, the Americas consists of North America and South America.

Index of Figures Chart 1: United States games consoles market sales : USD billion, 2005-09(e) 10Chart 2: United States games consoles industry sector ation II: % share, by value, 2009(e) 11Chart 3: Forces driving competition in the games consoles industry in the United States, 2009 12Chart 4: Drivers of buyer power in the games consoles industry in the United States, 2009 14Chart 5: Drivers of supplier power in the games consoles industry in the United States, 2009 15Chart 6: Factors influencing the likelihood of new entrants in the games consoles industry in the United States, 2009 16Chart 7: Factors influencing the threat of substitutes in the games consoles industry in the United States, 2009 17Chart 8: Drivers of degree of rivalry in the games consoles industry in the United States, 2009 18Chart 9: Microsoft Corporation (Microsoft Xbox 360): revenues and profitability 23Chart 10: Microsoft Corporation (Microsoft Xbox 360): assets and liabilities 23Chart 11: Nintendo Co., Ltd.: revenues and profitability 26Chart 12: Nintendo Co., Ltd.: assets and liabilities 27Chart 13: Sony Corporation (Playstation): revenues and profitability 30Chart 14: Sony Corporation (Playstation): assets and liabilities 31Chart 15: United States games consoles industry distribution: % share, by value, 2009(e) 32Chart 16: United States games consoles market sales projection : USD billion, 2009-14 33